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Grand Canyon Education

lope · NASDAQ Consumer Defensive
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FY2022 Annual Report · Grand Canyon Education
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2023ANNUAL REPORT2600 W. CAMELBACK ROAD | PHOENIX, AZ 85017 | 833-GCE-4400 | GCE.COMPRIMARY IR CONTACTDaniel E. BachusChief Financial Officer Grand Canyon Education2600 W. Camelback RoadPhoenix, AZ 85017Phone: (602) 247-4400Website: gce.comTRANSFER AGENTComputershare Investor ServicesPO Box 43006Providence, RI 02940-3006ACCOUNTANTSKPMG LLPCOMMON STOCKThe Company’s common stock trades on the Nasdaq Global Market under the symbol LOPE.ANNUAL MEETING OF STOCKHOLDERSThe Company’s Annual Meeting of Stockholders will be held at 10:30 a.m., Arizona Time, on Tuesday, June 20, 2023 at the offices of Grand Canyon Education, Inc. located at 2600 W. Camelback Road, Phoenix, AZ 85017.BOARD OF DIRECTORSBrian E. MuellerChief Executive Officer and ChairmanChevy HumphreyDirector Sara R. DialDirectorLisa Graham KeeganDirector Jack A. HenryDirectorDavid M. AdameDirectorMANAGEMENTBrian E. MuellerChief Executive Officer and Chairman Dr. W. Stan MeyerChief Operating OfficerKathy J. ClaypatchChief Information OfficerDaniel J. BriggsOrbis Education, CEO Daniel E. BachusChief Financial Officer Dilek MarshChief Technology OfficerGRAND CANYON EDUCATIONCORPORATE INFORMATIONDEAR STOCKHOLDERS,Grand Canyon Education (GCE) continues to deliver significant results for its partner institutions, their students and the communities they reside in. GCE has used its expertise, technology and processes to help its partner institutions mitigate financial risk and ensure stability through these challenging times. As many in the higher education industry continue to experience declining enrollment and negative financial trends, accelerated during COVID, we have focused on where the jobs and careers are going to be in the future and are assisting our partner institutions to expand their programs and capacity in those areas to meet the local need for an educated workforce. GCE continues to partner with Grand Canyon University to differentiate its offerings by promoting a strong value proposition to the communities it serves. GCU has established over 26,850 B2B industry partnerships. From helping to grow talent from the inside, to developing state-specific programs in licensure, GCU is there to help meet the unique needs of its partners. In the 4.5 years since GCE has become a service provider, it has helped GCU graduate 125,654 students many with licensure degrees in which there is significant need such as teacher education, counseling, social work and nursing with a growing percentage enrolled as first-generation students. In addition, since 2019, an additional 9,182 students have graduated from our other university partners’ Accelerated Bachelor of Science in Nursing or Occupational Therapy Assistant programs. Some of the results from 2022 that I would like to highlight include: GCU’s traditional campus had an increase of 8.9% in new students in the Fall of 2022, an increase of 8.0% in total ground traditional enrollment and an increase of 10.5% in residential enrollment, resulting in 69.9% of ground traditional students living on campus. This was achieved even though the number of high school graduates continues to decline and the percentage of those graduates going directly from high school to college has also declined.We continue to support GCU’s online programs for working adults. In the second half of 2022, GCU had a return to new online growth and as a result, total online enrollments are expected to return to growth in early 2023. In our hybrid programs, we continue to invest heavily in new enrollment, simulation, virtual reality and pre-requisite strategies to alleviate the greatest challenges to graduating more nurses, specifically clinical faculty shortages and the difficult path to qualify for enrollment. Nursing boards in many states have lowered the number of clinical hours required as the result of the quality of and outcomes achieved from simulations and virtual reality. In addition, GCE has already enrolled over 1,000 students into GCU’s nursing pre-requisite courses that provide significant academic support, are affordable and are delivered 100% online with frequent start dates to increase the likelihood of successful completion. This will provide a healthy feeder system into our partners’ hybrid healthcare programs. Social responsibility, human capital development, environmental awareness and resiliency are significant focuses for Grand Canyon Education. To this end, GCE continues to provide contributions and volunteer hours that benefit many non-profit organizations such as Habitat for Humanity, GCU CityServe, Special Olympics and the Youth Opportunity Foundation. We offer our full-time employees 16 hours of PTO annually for community service. GCE has over 40 approved organizations where employees may donate their time. GCE supports community giving with its contribution of $5 million to private school tuition organizations in 2022, encouraging employee giving through our Allocate to Elevate program, soliciting donations for scholarships for our university partners’ students and sponsoring K-12 education development. GCE continues to foster a culture of workforce diversity. Of GCE’s 5,500 employees, 79.8% are women and other diverse persons, an increase of 1.5% over 2021. Among GCE employees who are manager level and above, totaling 605 persons, 68.8% are held by women and other diverse persons, an increase of 1.2% over 2021. Three of our six directors are women, and two directors identify with an underrepresented diverse ethnicity. We believe diversity enriches the workplace by improving productivity, company culture, employee retention and ultimately leads to increased profitability. GCE has remained steadfast in following its mission to support higher education across a broad spectrum of modalities while ensuring access across all socioeconomic statuses. GCE continues to lean into social responsibility, human capital development, environmental awareness and resiliency. As we move into 2023, we note positive trends providing a strong path for growth as we serve within the industry./s/ Brian E. MuellerChief Executive Officer and ChairmanUNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

Form 10-K 

(Mark One) 
☒ 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended: December 31, 2022 

OR 

☐ 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from [                    ] to [                    ] 

Commission file number: 001- 34211 

GRAND CANYON EDUCATION, INC. 

(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

20-3356009 
(I.R.S. Employer 
Identification No.) 

2600 W. Camelback Road, Phoenix, Arizona 85017 
(Address of principal executive offices, including zip code) 

Registrant’s telephone number, including area code: (602) 247-4400 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock 

Trading Symbol(s) 
LOPE

Name of each exchange on which registered
Nasdaq Global Select Market

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes  ☒    No  ☐ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.   Yes  ☐    No  ☒ 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 

during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for 
the past 90 days.   Yes  ☒    No  ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of 

Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such 
files).   Yes  ☒    No  ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an 

emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in 
Rule 12b-2 of the Exchange Act. (Check one): 

Large Accelerated Filer 

Non-accelerated Filer 

Emerging Growth Company 

☒ 

☐ 

☐ 

Accelerated Filer 

Smaller Reporting Company 

☐ 

☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 

revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control 
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit 
report. ☒ 

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the 

filing reflect the correction of an error to previously issued financial statements.  ☐ 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received 

by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).  ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Securities Exchange Act).   Yes  ☐    No  ☒ 

The total number of shares of common stock outstanding as of February 14, 2023 was 31,039,407. 

As of June 30, 2022, the last business day of the registrant’s most recently completed second fiscal quarter, the registrant’s common stock was listed on the 

NASDAQ Global Market. As of June 30, 2022, the aggregate market value of the registrant’s common stock held by non-affiliates was approximately $3.0 billion. 

Certain portions of the registrant’s Definitive Proxy Statement for its 2023 Annual Meeting of Stockholders (which is expected to be filed with the 

Commission within 120 days after the end of the registrant’s 2022 fiscal year) are incorporated by reference into Part III of this Report. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GRAND CANYON EDUCATION, INC. 

FORM 10-K 

INDEX 

Special Note Regarding Forward-Looking Statements 

PART I 

Item 1. Business 

Item 1A. Risk Factors 

Item 1B. Unresolved Staff Comments 

Item 2. Properties 

Item 3. Legal Proceedings 

Item 4. Mine Safety Disclosures 

PART II 

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 

Item 6. [Reserved] 

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

Item 8. Consolidated Financial Statements and Supplementary Data 

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

Item 9A. Controls and Procedures 

Item 9B. Other Information 

PART III 

Item 10. Directors, Executive Officers and Corporate Governance 

Item 11. Executive Compensation  

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 

Item 13. Certain Relationships and Related Transactions, and Director Independence 

Item 14. Principal Accounting Fees and Services 

PART IV 

Item 15. Exhibits and Consolidated Financial Statement Schedules 

Exhibit Index 

SIGNATURES 

     Page

3

5

5

32

47

47

47

47

48

48

50

51

60

61

86

86

90

90

90

90

90

91

91

91

91

91

95

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Special Note Regarding Forward-Looking Statements 

This Annual Report on Form 10-K, including Item 1, Business; Item 1A, Risk Factors; and Item 7, 
Management’s Discussion and Analysis of Financial Condition and Results of Operations, contains certain “forward-
looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of 
the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These forward-looking statements include, 
without limitation, statements regarding: proposed new programs; statements as to whether regulatory developments or 
other matters may or may not have a material adverse effect on our financial position, results of operations, or liquidity; 
statements concerning projections, predictions, expectations, estimates, or forecasts as to our business, financial and 
operational results, and future economic performance; and statements of management’s goals and objectives and other 
similar expressions concerning matters that are not historical facts. Words such as “may,” “should,” “could,” “would,” 
“predicts,” “potential,” “continue,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and 
similar expressions, as well as statements in future tense, identify forward-looking statements.  You can also identify 
forward-looking statements by discussions of strategy, plans or intentions of management. 

Forward-looking statements should not be read as a guarantee of future performance or results and will not 

necessarily be accurate indications of the times at, or by, which such performance or results will be achieved. Forward-
looking statements are based on information available at the time those statements are made or management’s good faith 
belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual 
performance or results to differ materially from those expressed in or suggested by the forward-looking statements. 
Important factors that could cause our actual performance or results to differ materially from those expressed in or 
suggested by the forward-looking statements, include, but are not limited to: 

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the harm to our business, results of operations, and financial condition, and harm to our university 
partners resulting from epidemics, pandemics, or public health crises; 
the occurrence of any event, change or other circumstance that could give rise to the termination of 
any of the key university partner agreements; 
our ability to properly manage risks and challenges associated with strategic initiatives, including 
potential acquisitions or divestitures of, or investments in, new businesses, acquisitions of new 
properties and new university partners, and expansion of services provided to our existing university 
partners; 
our failure to comply with the extensive regulatory framework applicable to us either directly as a 
third-party service provider or indirectly through our university partners, including Title IV of the 
Higher Education Act and the regulations thereunder, state laws and regulatory requirements, and 
accrediting commission requirements; 
the ability of our university partners’ students to obtain federal Title IV funds, state financial aid, and 
private financing; 
potential damage to our reputation or other adverse effects as a result of negative publicity in the 
media, in the industry or in connection with governmental reports or investigations or otherwise, 
affecting us or other companies in the education services sector; 
risks associated with changes in applicable federal and state laws and regulations and accrediting 
commission standards, including pending rulemaking by the ED applicable to us directly or 
indirectly through our university partners; 
competition from other education service companies in our geographic region and market sector, 
including competition for students, qualified executives and other personnel; 
our expected tax payments and tax rate; 
our ability to hire and train new, and develop and train existing employees; 
the pace of growth of our university partners’ enrollment and its effect on the pace of our own 
growth; 
fluctuations in our revenues due to seasonality; 
our ability to, on behalf of our university partners, convert prospective students to enrolled students 
and to retain active students to graduation; 

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our success in updating and expanding the content of existing programs and developing new 
programs in a cost-effective manner or on a timely basis for our university partners; 
risks associated with the competitive environment for marketing the programs of our university 
partners; 
failure on our part to keep up with advances in technology that could enhance the experience for our 
university partners’ students; 
our ability to manage future growth effectively; 
the impact of any natural disasters or public health emergencies; 
general adverse economic conditions or other developments that affect the job prospects of our 
university partners’ students; and 
other factors discussed under the headings “Risk Factors,” “Management’s Discussion and Analysis 
of Financial Condition and Results of Operations,” “Business,” and “Regulation.” 

Forward-looking statements speak only as of the date the statements are made. You should not put undue 

reliance on any forward-looking statements. We assume no obligation to update forward-looking statements to reflect 
actual results, changes in assumptions, or changes in other factors affecting forward-looking information, except to the 
extent required by applicable securities laws. If we do update one or more forward-looking statements, no inference 
should be drawn that we will make additional updates with respect to those or other forward-looking statements. 

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Item 1.    Business 

Overview 

Part I 

Grand Canyon Education, Inc., a Delaware corporation (“GCE”) is a publicly traded education services 
company dedicated to serving colleges and universities.  GCE has developed significant technological solutions, 
infrastructure and operational processes to provide services to these institutions on a large scale.  GCE’s most significant 
university partner is Grand Canyon University (“GCU”), an Arizona non-profit corporation that operates a 
comprehensive regionally accredited university that offers graduate and undergraduate degree programs, emphases and 
certificates across nine colleges both online and on ground at its campus in Phoenix, Arizona and at four off-campus 
classroom and laboratory sites.  As of December 31, 2022, GCE provided education services and support to 
approximately 113,000 students with more than 108,600 students enrolled in GCU’s programs, emphases and 
certificates. 

In January 2019, GCE began providing education services to numerous university partners across the United 

States through our wholly owned subsidiary, Orbis Education Services LLC (“Orbis Education”), which we acquired on 
January 22, 2019 (the “Acquisition”).  Since the Acquisition, GCE, together with Orbis Education, has continued to add 
additional university partners.  In the healthcare field, we work in partnership with a growing number of top universities 
and healthcare networks across the country, offering healthcare-related academic programs at off-campus classroom and 
laboratory sites located near healthcare providers and developing high-quality, career-ready graduates who enter the 
workforce ready to meet the demands of the healthcare industry. In addition, we have provided certain services to a 
university partner to assist them in expanding their online graduate programs. As of December 31, 2022, GCE provided 
education services to 27 university partners across the United States. 

We plan to continue to add additional university partners and to roll out additional programs with both our 

existing partners and with new partners.  We may engage with both new and existing university partners to offer 
healthcare programs, online only or hybrid programs, or as is the case for our most significant partner, GCU, both 
healthcare and other programs.  In addition, we have centralized a number of services that historically were provided 
separately to university partners of Orbis Education; therefore, we refer to all university partners as “GCE partners” or 
“our partners”. We do disclose significant information for GCU, such as enrollments, due to its size in comparison to our 
other university partners. 

Our Business  

GCE is an education services company with 27 university partners as of December 31, 2022. We have invested 

over $291.8 million in the last 14 years in technology which includes the cost to develop systems that automate key 
processes and enable us to scale these processes to hundreds of thousands of students. GCE is capable of supporting not 
just core academic functions, technology and marketing but many additional key processes that surround those functions, 
such as faculty recruiting and training, admissions, financial aid, accounting, and technical support. We provide these 
services to our university partners pursuant to master services agreements that define the scope of our engagement, the 
types of services provided and other key terms of the engagement. 

Suite of Services 

The following describes the various services that we are capable of providing to university partners.  Services 

actually provided to a given university partner depend upon the nature of programs supported by GCE, existing 
university infrastructure, and university partner preferences. 

Technology and Academic Services 

We provide technology and academic services that can include the ongoing maintenance of our university 
partners’ educational infrastructure, including online course delivery and management, student records, assessment, 

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customer relations management and other internal administrative systems. These services can also include curriculum 
conversion, support for content development, support for faculty and related training and development, technical 
support, rent and occupancy costs for university partners’ simulation and skills labs, and assistance with state regulatory 
compliance. We have established secure, reliable and scalable technology systems that provide a high-quality 
educational environment and that give us the capability to grow our university partners’ programs and enrollment. 

Technology Services may include the following: 

•  Learning Management System (“LMS”) - GCE designed and offers to its university partners a new 

LMS, called Halo.  GCU started utilizing Halo in the Fall of 2021 and has completed the transition of 
all of its students to the new LMS. The basic functionality includes an interactive course syllabus, 
discussion questions and forums, instruction interaction, class quizzes, group assignments, written 
assignment submission and rubrics, grading, participation, attendance and integration with our 
student information system. The functions in Halo have been reimagined to work more intuitively 
with new user interface design and more seamless ways of accomplishing the same tasks.  Halo was 
designed as a “Cloud native” application taking advantage of all the performance and reliability 
features of the Cloud. Halo supports small classes that are instructor led, highly interactive and 
collaborative. Rich content that originates from a myriad of sources, including direct advisement 
from industry, is coupled with a robust discussion environment. Students most often respond to the 
content and discussion through written work. The writing assignments are designed to promote 
critical thinking which is often connected to solving real world problems. This platform can easily 
and reliably scale as student populations increase. The platform provides in-depth analytics that 
allow us to closely monitor student success and the quality of instructional resources.  GCE also 
designed its previous learning management system, LoudCloud which GCU used beginning in 2011. 
Internal administration - We utilize a commercial customer relations management development 
platform to distribute, manage, track, and report on all interactions with prospective student leads as 
well as all active and inactive students. This software is scalable to capacity levels well in excess of 
current requirements. We also utilize a commercial software package to track Title IV funds, student 
records, grades, accounts receivable, accounts payable and general ledger.  We have done significant 
internal software development around these systems to increase the productivity of our employees 
and provide students an exceptional educational experience. 
Infrastructure - We operate two data centers, one at GCU’s campus and one at another Phoenix-area 
location. All of our servers are networked, and we have redundant data backup. We manage our 
technology environment internally. Our wide area network is fully redundant to ensure maximum 
uptime, bandwidth capacity and network performance. Student access is load balanced for optimal 
performance. Real-time monitoring provides current system status across network, server, and 
storage components. We provide cybersecurity services, support and incident response for all 
infrastructure and software that we utilize. 

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•  Support - We provide 18/7 technical support for students and faculty. There are two systems utilized 

by GCE to provide these services. 

Academic Services may include the following: 

•  Program and Curriculum – GCE has a curriculum content department that provides design and 

conversion services to our university partners. In collaboration with our university partners, we assist 
with the program and course design by providing curricular assistance and recommendations with 
respect to content and techniques that make use of the available technologies and methods embodied 
in the learning management system.  GCE developed a proprietary system to support these services. 

•  Faculty and Related Training and Development – GCE provides faculty support including 

recruitment, training and oversight services to its university partners. Under the direction of our 
university partners and their academic leadership, we recruit and screen candidates, and schedule 
faculty based on university partner-created requirements. We evaluate all faculty according to 
university partner standards and provide evaluation results, if requested.  Many of the health sciences 
specific faculty development resources are accredited by the International Association for 

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Continuing Education and Training (“IACET”) and the American Nurses Credentialing Center 
(“ANCC”) allowing faculty to earn continuing education credits. 

•  Class Scheduling – GCE has a class scheduling department and has developed a proprietary system 
to provide these services to our university partners. Our scheduling software provides students the 
ability to set their class schedule and flexibility to make changes and create opportunities to complete 
courses in a myriad of online or onsite options. We optimize class size prior to course starts based on 
university partner standards, in order to maximize class resources and faculty utilization.  

•  Skills and Simulation Lab Sites – GCE secures, develops and finances off-campus classroom and 
laboratory sites for use in various programs offered by our university partners, including the 
accelerated Bachelor of Science in Nursing (ABSN).  Off-campus classroom and laboratory sites are 
branded for specific university partners and all classrooms, faculty, counselors, staff and specialized 
equipment are centralized and made accessible to every university partner student.  The laboratories 
contain the latest in skills and simulation learning technology; including computer-based scenarios, 
hands-on work with physical simulators and internally developed Mixed Reality (“MR”) with state-
of-the-art technology, which help students gain unique experiences in an alternative clinical setting. 

Counseling Services and Support 

We provide counseling services and support including one-on-one admissions, schedule and financial 

counseling and other support for prospective and current students of our university partners.  We offer financial aid 
processing as well. 

Counseling Services and Support may include the following: 

•  Admissions Services – GCE provides prospective students with transparent information on program 
requirements, finance options, degree time to completion and net price calculator results in alignment 
with university partners’ standards. GCE has developed a robust proprietary system to efficiently 
evaluate transcripts and build schedules for prospective students. GCE processes applications in 
alignment with university partners’ admission standards and provides reports on those students 
selected for admission. 

•  Financial Aid – GCE provides financial aid services, including awarding, certifying, originating and 
disbursing Title IV program funds to students. We deliver Title IV program credit balance refunds to 
students, process return of Title IV program funds to the federal government when appropriate and 
provide financial aid counseling and entrance and exit loan counseling to students.  Additionally, we 
prepare required reports, including but not limited to enrollment reporting to the National Student 
Loan Data system and the Integrated Postsecondary Education Data System. Additionally, GCE has 
built a proprietary system called the Financial Transparent Degree Plan Calculator, which provides 
students the cost of their entire program. 

•  Counseling Services – GCE provides proactive services to our university partners’ students 

throughout their matriculation such as schedule building, and financial aid counseling. We provide 
students an assigned advisor who proactively works with students throughout their matriculation 
process. We assist students with program changes and communicate with those students throughout 
their program to help with retention. We provide students with the ability to access a variety of 
administrative services both telephonically and via the Internet. For example, students can apply for 
financial aid, pay their tuition, order their transcripts, and apply for graduation online. We believe 
this online accessibility provides the convenience and self-service capabilities that students value.  
GCE assesses levels of satisfaction using student surveys.  

•  Field Experience Counseling – For university partner students pursuing programs that lead to 

external credentials (e.g., teaching, nursing, counseling, social work, theology, etc.), GCE leverages 
a growing nationwide network of approved healthcare facilities, schools, preceptors, and supervisors 
to ensure that all students are able to meet program-specific requirements.  Each student is assigned a 
counselor before or during their first course, and several prescribed appointments with their 
counselor are scheduled throughout the student’s program to ensure that all state-specific progression 

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requirements are met well in advance of deadlines.  GCE assists in gathering all required 
documentation, verifying it as official, and storing it as part of the student’s record. 

Marketing and Communication 

We provide marketing and communication services that include lead acquisition, digital communication 
strategies, brand identity advertising, media planning and strategy, video, data science and analysis to potential students 
and other promotional and communication services. 

GCE’s marketing leadership team approaches the marketplace with an outlook that applies the latest 

advancements in integrated marketing strategy and new and emerging technologies while leveraging GCE’s buying 
power. This methodology embraces proven traditional and online solutions that are developed in conjunction with our 
university partners.  

Marketing and Communication services may include the following: 

•  Lead Acquisition – GCE’s marketing team employs experts across a wide breadth of digital 

marketing channels. These include Search Engine Optimization, Search Engine Marketing, Social 
Media Optimization, organic content and strategic acquisition funnels across a variety of mobile 
markets. 

•  Digital Communications Strategy – GCE’s subject matter experts utilize best-in-class technologies 
through marketing automation, integrated email, SMS text messaging and social media. GCE 
develops effective communication strategies that encompass the entire student lifecycle from 
prospect through alumni. 

•  Brand Identity – GCE’s award-winning team of specialists have proven track records of developing 

strong brands and ensuring the right image is exposed to the consumer. GCE specializes in 
storytelling shaped by logo creation, positioning taglines, campaign and content development, 
custom music, and sonic branding. 

•  Media Planning and Strategy –GCE offers full-service media planning and strategies that are built to 
grow sophisticated brands through traditional and digital media platforms. GCE understands today’s 
culture and how content is consumed in the everchanging world of media. GCE creates robust 
strategies that build long lasting connections with proven results. 

•  Video – GCE’s team of in-house video experts specialize in high-quality content expanding across a 
wide variety of marketing channels. Capabilities include broadcast-quality commercials, explainer 
videos, mini- and full-length documentaries, original programming, animations, motion graphics, 
and short, stackable video content for a variety of social media channels. GCE enhances its internal 
team with preferred partners to help offset workload and provide scalability of production 
requirements. 

•  Business Intelligence and Data Science – GCE employs a team of in-house data analysis 

professionals who apply descriptive and prescriptive analytics to help understand the marketplace 
and facilitate important business decisions. GCE specializes in all aspects of data analytics and 
science, including predictive modeling, data mining and visualization to enrich today’s technology 
and data-driven marketplace, while providing the information required for success. 

•  Market Research – GCE’s market research professionals survey market, population and job data for 
various locations across the country in order to make data-driven recommendations for new sites, 
partnerships, and educational offerings that will maximize reach and impact and provide education 
and career training to the areas where it will be most impactful. 

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Back-Office Services 

In addition, we currently provide certain requested back-office services to GCU that include finance, human 

resources, audit, and other corporate functions. 

•  Finance and accounting - Finance and accounting services include administration of payroll, 

accounts payable, general ledger, student accounting, financial reporting, budgeting and taxes at the 
direction of GCU. 

•  Human Resources - Human resources services include administration of performance management, 
personnel policies, recruitment and onboarding of new personnel, and benefit plan design and 
procurement, among others. 

•  Audit - Audit services include development and administration of a GCU approved annual internal 

audit plan and execution of the audit plan for the service period. 

•  Procurement - Procurement services include management of purchasing and vendor relationships, 

including travel services, review of vendor contracts, and maintenance of contracts in the 
procurement system. 

Social Responsibility and Human Capital Development 

Social responsibility and human capital development are significant focuses of the Company.  Our efforts are 
led by our Chief Executive Officer and a portion of his compensation is tied to our success in these areas.  To this end, 
our business was created and continues to evolve to meet the needs of the local community in which we operate as well 
as those outside our community.   We started by identifying what we believe to be the educational challenges that our 
country is facing and then worked to find solutions to these challenges.  We believe these challenges include:  

•  University education is too expensive; 
•  Students are taking on too much debt; 
•  Bachelor degrees are taking too long to complete; 
•  Programs are not targeted enough toward careers.  Recent surveys show that a large percentage of 
college students would change majors if starting over, and a significant number of recent graduates 
are under employed or are in jobs that don’t required degrees; 

•  As tuition increases, diversity decreases; 
•  Universities have inadequate counseling and support services, especially for distance learners; 
•  Most university professors have no formal training in teaching, learning or course design; 
•  Universities are under significant financial pressure, which has only been enhanced during 2020 and 
2021 due to the pandemic and a declining number of high school graduates attending college. 

We provide the capital, technology and expertise to our university partners to lessen the challenges in each of 

the areas listed above (see Item 1. Business – Suite of Services).  We work with these university partners to develop 
educational models that allow them the ability to decrease tuition or increase scholarships to their students which will 
often lower the debt their students incur.  We work with our university partners and thousands of high schools across the 
country on dual credit, online prerequisite courses and other programs that shorten the time to completion thereby 
lowering cost and debt levels.  We focus with our university partners and their local communities to develop programs 
where there are skills shortages such as healthcare, teacher education, science, technology, engineering and math.  GCE 
provides expanded academic counseling services and support to the students of our university partners which has proven 
to increase retention and completion.  Our faculty services and curriculum development teams assist not only our 
university partners but other universities and K12 schools in improving their online education pedagogy.   And our 
business model has helped our university partners as changes in the educational landscape and the pandemic has put 
pressure on their financial condition. 

9 

 
 
Community Involvement by GCE and its Employees.  Examples of activities in which we and our employees 

participate include: 

• 

Improving Our Neighborhood and Increased Home Values - Together with Habitat for Humanity and in 
concert with our largest university partner, we are participating in the largest home renovation project in 
the country in the West Phoenix area surrounding GCU’s campus. As of December 31, 2022, 
1,109 projects have been completed in which 30,000 hours have been logged by volunteers. These efforts, 
combined with GCE and GCU’s expanded presence in the community, have contributed to a significant 
increase in home values since 2011 in the 85017 zip code. 

•  Furthering Job Creation - We, along with GCU have launched a number of new business enterprises that 

have reduced costs, provided management opportunities for recent graduates and employment 
opportunities for students and neighborhood residents, while spurring economic growth in the area. 

• 

Special Olympics - We participate in the annual Plane Pull Challenge, which benefits Special Olympics 
Indiana (SOIN) athletes. The “Orbeasts” go head-to-head in a tug of war with a Boeing FedEx 757 jetliner 
in SOIN’s largest single-day fundraiser. This event offers a unique opportunity for organizations to team 
build and work together to raise important funds for SOIN athletes. The vision of Special Olympics Indiana 
is that sport will open hearts and minds towards people with intellectual disabilities and create inclusive 
communities across the state and throughout the world. 

•  Youth Opportunity Foundation - Our employees volunteer and donate time and funds to the Youth 
Opportunity Foundation which provides advocacy, clinical treatment, education and workforce 
development for at-risk young people in underprivileged areas. 

GCE also invests in the following activities that benefit the community. 

•  Funding of Student Tuition Organizations - GCE contributes to private school tuition organizations, which 

are entities that allocate financial contributions toward tuition assistance and scholarships for 
disadvantaged students to attend Arizona private schools.  In each of 2022 and 2021, we contributed $5.0 
million to these organizations.  

•  Encouraging Employee Giving - We participate in Donate to Elevate, a program that encourages employees 
to participate in the Arizona individual tax credit program, which allows individual taxpayers to contribute 
money in lieu of state income tax payments to benefit private schools and other non-profit entities in 
Arizona, as well as local public schools and public charter schools. Employees are encouraged to designate 
tax dollars to the school or program of their choice. 

• 

• 

Students Inspiring Students - GCE continues to support GCU’s free tutoring/mentoring program that serves 
Phoenix-area K-12 schools. Students who seek academic assistance in the GCU Learning Lounge may 
become eligible to receive the Students Inspiring Students full-tuition scholarship. To serve our clients and 
community, we seek donations to fund this neighborhood scholarship program. 

Sponsoring K-12 Educational Development - GCE supports GCU’s K-12 Educational Development 
Department through sponsorship of GCU’s Canyon Professional Development and K-12 Targeted School 
Assistance programs. Canyon Professional Development offers professional development opportunities for 
educators and administrators, and their student/parent engagement programs aim to help students become 
college ready. K-12 Targeted School Assistance programs also offer tutoring and mentorship and more to 
community schools to improve learning environments and outcomes. Both initiatives elevate public, 
private, charter and home schools in the form of scholarships, program discounts, professional 
development, events, and more. 

10 

 
•  Continuing Community Involvement - GCE and our employees partner in countless other community events 
and projects throughout the year.  We offer our full-time employees a maximum of 16 hours of PTO 
annually for community service. This time is used to volunteer at an approved charitable organization. 
Over 40 organizations are approved for employee volunteerism, including Habitat for Humanity. 

In addition, GCE has historically partnered in countless community events and projects throughout the year, 

helping organizations such as the Phoenix Rescue Mission, Feed My Starving Children, Arizona Foster Care, Boy/Girl 
Scouts, Goodwill Arizona, St. Vincent de Paul, Young Life, Elevate Phoenix, Back to School Clothing Drive and 
St. Mary’s Food Bank. Our employees also went out into our surrounding neighborhoods to participate in programs such 
as Serve the City, Canyon Kids, Salute Our Troops, Colter Commons senior home visits and the Run to Fight Children’s 
Cancer. 

We believe that we must have the best talent, including employees who possess a diverse range of experiences, 

backgrounds and skills, in order to anticipate and meet the needs of our business and those of our university partners.  
Over time, we have hired, developed and retained a diverse management and workforce that reflects our surrounding 
community and that is a key component in GCE’s success and an important part of our culture.  We provide employees 
with training, development, and educational resources that promote learning and lead to real career advancement 
opportunities. We believe that our success in attracting, retaining, and developing human capital is directly correlated to 
our ability to provide employees both an interesting and engaging work experience as well as opportunities for 
meaningful involvement in the surrounding community.  Our employees take advantage of these opportunities and share 
our commitment to and enthusiasm for community service projects, as well as charitable organizations throughout the 
Phoenix area. Through these activities, our employees have the opportunity to volunteer and provide servant leadership 
that benefits the surrounding neighborhoods and West Phoenix community. 

Our Commitment to Diversity. A growing body of evidence suggests that diverse teams improve financial 

outcomes and support innovation, resiliency, and productivity.  GCE’s commitment to fostering diversity in its 
community is evident in the following: 

•  Our Diversity Statement - Grand Canyon Education is a faith-friendly shared services provider that 

embraces a world-view which outlines a responsibility to both charity and stewardship which simply stated 
is, ‘to love others as yourself’. We are a community of people who value the pursuit of truth and find great 
understanding in the convergence of differing viewpoints, backgrounds and ideas.  We welcome employees 
from all walks of life which has contributed to a growing diversity within our population.  Our diversity 
encompasses a multitude of dimensions, including age, disability, national origin, race, color, religion, 
gender, veteran status and more.  Our Christian perspective compels us to treat every individual equally 
with respect and compassion.  All community members deserve a comfortable space to express their 
feelings, so that every voice is heard.  All members of the Company will be welcomed, valued, and 
provided safety in this community.  Finally, diversity not only enriches the workplace and the educational 
endeavors of our partners, it is critical to it.  Maintaining a diverse environment requires a measure of 
tolerance and understanding commensurate with the dignity and value of all human life.  In sum, GCE 
values diversity because it values every employee and university partners’ students entrusted to its care. 

•  Our Diverse Leadership - Our ability to attract and retain diverse talent is reflected at both the Board and 

management levels.  Three of our six directors are women and two directors identify with an 
underrepresented diverse ethnicity.  In addition, for all of our employees at the level of manager and above 
totaling 605 persons, 68.8% are held by women and other diverse persons, collectively, an increase of 
1.2% over 2021. 

•  Our Diverse Workforce - As of December 31, 2022, for all of our employees totaling 5,500, 79.8% are 

women and other diverse persons, collectively, an increase of 1.5% over 2021.  As of December 31, 2022, 
GCE employed approximately 3,920 professional and administrative personnel, including technical and 
academic advisors, counseling advisors, marketing and communication professionals, and personnel that 
handle financial aid processing, information technology, human resources, corporate accounting, finance, 
and other administrative functions. In addition, at December 31, 2022, GCE employed approximately 1,580 

11 

 
part-time employees most of whom are student workers.  None of our employees are a party to any 
collective bargaining or similar agreement with us. We consider our relations with our employees to be 
strong. 

•  Our Hiring Practices and Policies - GCE ensures company diversity through hiring policies and practices 
that support diversity such as the Equal Employment Opportunity Policy, Nondiscrimination and Anti-
Harassment Policy and Complaint Procedure, and the Disability Accommodation Policy. We post all open 
positions to a variety of diversity-related job boards to ensure we attract diverse candidates.  We also 
collect and analyze employee demographic data to identify current trends and areas of opportunity in 
regard to our diversity efforts. 

•  Diversity Training - We provide employees and management with regular diversity training.  New hires all 
complete anti-discrimination and harassment training within 3 months of starting at GCE.  Thereafter, all 
employees complete the training every other year, while management undertakes it annually.  We have also 
provided Implicit Bias Training to all employees. 

Employee Learning and Development (ELD) Services. We provide learning and development support to our 

employees through numerous ELD initiatives.  Onboarding Programs provide new employees a foundation from which 
one can progress in his or her career at GCE. Leadership Development, Team Development, Advanced Skills, and Self-
Development Programs help employees improve their skills, assist management in identifying potential talent for 
leadership roles, and support those employees already in leadership roles.  Finally, our Compliance Curriculum ensures 
that employee stays current with regulatory and other compliance requirements. These programs and curricula are 
offered virtually as both synchronous and self-paced.  

Employee Tuition Benefit – GCE promotes the concept of lifelong learning and supports this concept by 

offering its employees a generous Tuition Benefit program through its university partner, GCU.  After 3 months of 
continuous service, fulltime employees admitted to GCU receive a 100% tuition reduction on undergraduate and 
graduate programs Additionally, the tuition benefit is available for an eligible employee’s spouse or up to two children 
with no more than two participants receiving the benefits at any one time.  An eligible employee’s spouse or child 
admitted to GCU receives a 100% tuition reduction on undergraduate programs and a 50% tuition reduction on graduate 
programs. 

Monitoring employee engagement and satisfaction – GCE administered a survey with all of its employees to 

assess employee engagement and satisfaction.  GCE received responses from 1,835 employees on the 2022 survey.  The 
survey asked a number of questions regarding employee engagement and satisfaction including whether they are actively 
engaged with their work, whether they have a sense of pride in what they do and whether they enjoy the type of work 
assigned to them.  The responses to each question were overwhelmingly positive.  To the prompt, “Overall I am satisfied 
with GCE as an employer,” less than 10% of the responders disagreed with that statement.  92% of those responses 
confirmed GCE enables a culture of diversity. This survey also inquired about the importance of Environmental, Social 
and Governance topics that employees felt are important to GCE’s business performance and financial success both 
internal and external impacts.  The top five selected in the survey by employees were Employee Health and Wellbeing 
(56%), Community Engagement (55%), Human Capital Management (51%), Workforce Diversity and Engagement 
(33%) and Professional Integrity (32%). 

Environmental Awareness 

Online education is inherently more environmentally friendly than traditional campus education with a 

reduction in greenhouse gas (“GHG”) production caused by traveling to and from a brick-and-mortar campus.  It also 
increases student capacity while eliminating the need for construction of a physical campus.  A majority of our 
university partners’ students are enrolled in hybrid or online educational models.  In addition, a significant number of 
our university partners’ students utilize an ebook format versus paper textbooks, which is more environmentally friendly 
in that it saves paper and other materials and there is no shipment required. 

12 

 
GCE owns a four-story 325,000 square foot administrative building, which includes office space for 
approximately 2,700 employees, and a parking garage at our headquarters in Phoenix, Arizona.  We constructed these 
facilities in 2016 and, as with every one of our projects over the past 12 years, we designed them to maximize energy 
efficiency and minimize electricity usage and environmental impact, which ultimately lowers our operating costs.  Our 
headquarters building includes the following design features: 

•  North/South Building Orientation - GCE’s office building is orientated with north/south exposure in order 
to minimize direct sun and thereby reduce power usage.  Exterior courtyards were arranged to ensure 
summer shade thus creating outdoor areas that can be used by our employees throughout the year. 

•  Use of Window Glazing - Our building utilizes significant window glazing to allow for daylighting thus 
reducing the need for supplemental electrical lighting.  As a result, the building is designed to use just 
.41 watts per square foot of electrical energy for lighting, which is half of what a typical environmentally 
efficient building uses. 

•  Reducing Water Consumption - Water usage is another environmental factor for office space that is 

magnified by the Arizona weather.  GCE’s office building utilizes numerous water conservation methods 
including push-tap faucets, waterless urinals, and a rooftop rainwater collection system for irrigating the 
landscaping below, which significantly reduces our water consumption. 

•  Other Design Features - Additional environment-friendly design features include low VOC paints, use of 

recycled building materials, interior and exterior LED light bulbs, motion sensor lighting and 
implementation of an energy-efficient VRF mechanical system. 

In addition to our efficient facilities, we have undertaken other measures to minimize our environmental impact, 

including, among others: 

• 

• 

• 

implementing a Trip Reduction Program, which provides incentives to employees who participate in 
carpooling or take public transportation to work; 

providing a telecommute option for a significant number of positions; and  

participating in a recycling program aimed at minimizing the volume of waste products generated by 
GCE. 

Due to our significant investment in infrastructure, since March 2020, when the World Health Organization 

declared the COVID-19 a global pandemic, a significant portion of our diverse workforce is continuing to work 
remotely.  This has not only allowed our employees to remain physically safe but has also resulted in savings in the areas 
of waste, janitorial costs, and travel costs related to business travel and commuting.   

Our off-campus classroom and laboratory sites are all designed with the same efficient footprint in the 35 sites 

opened as of December 31, 2022. 

Climate Disclosures 

We do not operate in a high-risk industry for climate risks.  We believe that we have low climate risk with 

respect to our physical environment (e.g., fires, drought, hailstorms, increasing weather pattern changes).  
Approximately 90% of our workforce is continuing to work remotely.  We have insurance policies in place to cover any 
damage for our property, plant and equipment.  Our Audit Committee is tasked with oversight of climate-related risks 
for the Company. 

13 

 
We are evaluating emissions reduction requirements with key suppliers for costs such as information security 
systems, communication and marketing costs, travel costs, and continued expansion of our off-campus classroom and 
laboratory sites.  We currently do not have any regulatory emissions reporting obligations. 

We do not have significant risk from a transition to a low-carbon economy, which could result in changing 

customer behavior.  Our customers are university partners located in the United States. 

Corporate Governance 

We believe that effective corporate governance is critical to our ability to create long term value for our 

stockholders.  The following highlights certain key aspects of our corporate governance framework: 

•  We Have an Independent and Diverse Board - Five of our six directors are independent.  Three of our six 
directors are diverse persons, and two of our directors identify with an under-represented diverse ethnicity. 

•  We Have Majority Voting for Directors - We have adopted majority voting for directors pursuant to which 

nominees who fail to achieve an affirmative majority of votes cast must submit their resignation. 

•  We Hold Annual Elections for Directors - We do not have a staggered board. 

•  We Assess Board Performance - We conduct regular evaluations of our Board and Committees. 

•  Our Independent Directors Meet Without Management - Our independent directors meet regularly in 

executive sessions without management present. 

•  We Have a Stock Ownership Policy - We require both our named executive officers and our directors to 

maintain a meaningful ownership stake at levels specified in our stock ownership policy. 

•  Our Key Committees are Independent - We have fully independent Audit, Compensation and Nominating 

and Corporate Governance Committees. 

•  We Do Not Have a “Poison Pill” - We do not maintain a stockholder rights plan. 

Cybersecurity Controls 

•  Our Audit Committee is tasked with oversight of the cybersecurity controls in place at the Company. 

•  The Company employs a dedicated Chief Information Security Officer (“CISO”), with an experienced and 
competent security team, and works closely with the Chief Risk Officer to provide risk reporting and 
ensure security and compliance.  The Company regularly engages third party experts to perform 
cybersecurity assessments.  These assessments are normally performed on an annual basis. Reports are sent 
to the Audit Committee monthly, and Security, Risk and Compliance updates are provided quarterly. 

•  The Company has implemented policies and procedures for all employees including: 

o 

o 

Information security/cybersecurity policies, which are internally available for all employees; 

Information security/cybersecurity awareness training; 

o  A clear escalation process which employees can follow in the event an employee notices 

something suspicious; and 

14 

 
o 

Information security/cybersecurity is part of the employee performance evaluations and/or 
disciplinary actions. 

•  The Company maintains a cyber insurance policy.  The Company has not had a security breach and has not 

incurred any expenses for a security breach in the past three years. 

Other Corporate Policy Matters 

•  Whistleblower hotline – GCE has a whistleblower hotline available to both internal and external parties.  
The whistleblower policy is disclosed on the GCE intranet for employees and disclosed on the GCE 
investor relations website for external parties.  Hotline activity is managed by a third party and all claims 
are reviewed and monitored by the Chief Risk Officer and General Counsel.  All claims are discussed at 
the quarterly Audit Committee meetings. 

Seasonality 

Our service revenue normally fluctuates due to changes in our university partners’ enrollment which tends to be 

higher in the Spring and Fall periods and lower in the Summer.  Our expenses do not normally fluctuate significantly 
during the year which results in fluctuations in operating income between quarters. See “Item 7, Management’s 
Discussion and Analysis of Financial Condition and Results of Operations – Seasonality.”  

Competition 

There are dozens of companies that seek to partner with non-profit schools and state universities to assist in the 

development and operation of their educational programs. These companies provide various services that traditional 
institutions historically have not had the experience or organizational capability to fully support. These services include 
marketing and recruitment, enrollment management, curriculum development, online course design, student retention 
support, technology infrastructure, and student and faculty call center support. Among the largest companies in this 
sector are Pearson Online Learning Services, Wiley Education Services, and 2U. 

The education services market, particularly with regard to those companies that help traditional universities 

develop new degree programs often delivered online, has historically been characterized by a full-service, revenue-
sharing model, based on the premise that most traditional institutions are not only operationally unprepared to offer these 
programs at scale but also are not equipped to make the significant upfront investments necessary to develop these 
programs organically. In recent years, an alternative unbundled fee-for-service model has emerged, in which the 
companies offer the same services, or some subset of services, for the market price of those services. Finally, other 
industry providers affiliate with university partners to offer massive open online courses, which are aimed at unlimited 
participation and open access via the web at little or no cost to the student. 

The education services market is changing and expanding. It is highly fragmented and subject to evolving 

technology, shifting needs of students and educators and introductions of new delivery modalities. We believe that the 
competitive factors in the education services market include: 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

reputation and brand awareness; 
quality of university partner base and performance track record; 
the effectiveness of marketing and sales efforts; 
robustness and evolution of technology solutions; 
breadth and depth of services offerings; 
convenient, flexible and dependable access to programs and classes; 
level of student support services; 
quality of student and faculty experience; 
cost of programs; and 
the time necessary to earn a degree. 

15 

 
Proprietary Rights 

We have developed and own, or are licensed to use, intellectual property that is or will be the subject of 

copyright, trademark, service mark, patent, trade secret, or other protections. This intellectual property includes but is 
not limited to technology, courseware materials and business know-how and internal processes and procedures 
developed to respond to the requirements of operating a post-secondary educational institution with a significant online 
campus and to comply with the rules and regulations of various education regulatory agencies. We rely on a combination 
of copyrights, trademarks, service marks, trade secrets, domain names, and agreements to protect our intellectual 
property. We protect our intellectual property by signing agreements with employees, independent contractors, 
consultants, companies, and any other third party that creates intellectual property for us that assign any intellectual 
property rights to us. In addition, we seek to maintain the confidentiality of our proprietary information through the use 
of confidentiality agreements with employees, independent contractors, consultants and companies with which we 
conduct business. While our intellectual property rights are important to us, we do not believe that the loss of any 
individual property right or group of related rights would have a material adverse effect on our overall business. 

Available Information 

We were incorporated as a Delaware corporation in 2008 and completed our initial public offering in 
November 2008. Our principal executive offices are located at 2600 West Camelback Road, Phoenix, Arizona 85017, 
our telephone number is (602) 247-4400 and our Internet address is www.gce.com. 

We make available free of charge on our website our Annual Report on Form 10-K, Quarterly Reports on 

Form 10-Q, Current Reports on Form 8-K, Forms 3, 4, and 5 filed on behalf of directors and executive officers, and all 
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as 
reasonably practicable after such reports are electronically filed with, or furnished to, the Securities and Exchange 
Commission (hereafter, the SEC). In addition, our earnings conference calls are web cast live via our website. In 
addition to visiting our website, you may obtain any document we file with the SEC at www.sec.gov. The contents of 
these websites are not incorporated into this filing and our references to the URLs for these websites are intended to be 
inactive textual references only. 

REGULATION OF OUR EDUCATION SERVICES BUSINESS 

Institutions of higher education in America are subject to extensive regulation by state post-secondary, licensure 

and certification agencies, accrediting commissions, and the federal government through the United States Department 
of Education (“ED”) under the Higher Education Act (“HEA”). The regulations, standards, and policies of these 
agencies cover the vast majority of operations of colleges and universities, including educational programs, facilities, 
instructional and administrative staff, administrative procedures, marketing, recruiting, financial operations, athletics and 
financial condition. 

The HEA and the regulations promulgated thereunder are frequently revised, repealed or expanded. Congress 

historically has reauthorized and amended the HEA in regular intervals, approximately every five to seven years. The re-
authorization process is currently under way. The re-authorization of the HEA could alter the regulatory landscape of the 
higher education industry, and thereby impact the manner in which we conduct business and serve our university 
partners. In addition, ED is independently conducting an ongoing series of rulemakings intended to assure the integrity 
of the Title IV programs. ED also frequently issues formal and informal guidance instructing institutions of higher 
education and other covered entities how to comply with various federal laws and regulations. ED guidance is subject to 
frequent change and may impact our business model. 

Prior to July 1, 2018, GCE, operated GCU.  On July 1, 2018, GCE sold GCU to an independent, Arizona non-

profit corporation (the “Transaction”).  As a result of the Transaction, we no longer own and operate an institution of 
higher education, nor do we directly participate in Title IV programs.  Instead, we operate as an education service 

16 

 
company to institutions of higher education that do participate in Title IV programs.  Nevertheless, we are required to 
comply with certain regulations promulgated by ED for the following reasons: 

•  Our operations are subject to regulation by ED due to our university partners’ participation in the federal 
student financial aid programs under Title IV of the HEA. Those Title IV programs include educational 
loans with below-market interest rates that are issued by the federal government under the Federal Direct 
Loan program (the “FDL Program”), as well as grant programs for students with demonstrated financial 
need. To participate in the Title IV programs, a school must receive and maintain authorization by the 
appropriate state agency or agencies, be accredited by an accrediting commission recognized by ED, and be 
certified as an eligible institution by ED. 

•  As a third-party servicer under the HEA and the related regulations, we also have a direct relationship with 
ED. ED regulates our operations insofar as we are performing certain functions classified as third-party 
servicer functions under relevant regulations and sub-regulatory guidance. A “Third-party servicer” is any 
person or entity used by “any eligible institution of higher education to administer, through either manual 
or automated processing, any aspect of such institution’s student assistance programs.”  Third-party 
servicers must comply with a number of regulatory requirements.  For example, they must conduct and 
submit to ED compliance audits under 34 C.F.R. § 668.23.  In addition, they must comply with the 
requirements of 34 C.F.R. § 668.25, which among other things, requires third-party servicers, in their 
contracts with institutions, to be contractually obligated to, among other things: 

o  Comply with all statutory provisions of or applicable to Title IV of the HEA, including the 

requirement to use any funds that the servicer administers under any Title IV, HEA program and 
any interest or other earnings thereon solely for the purposes specified in and in accordance with 
that program; 

o  Refer to the Office of Inspector General of ED for investigation any information indicating there 

is reasonable cause to believe that the institution might have engaged in fraud or other criminal 
misconduct in connection with the institution’s administration of any Title IV, HEA program or an 
applicant for Title IV, HEA program assistance might have engaged in fraud or other criminal 
misconduct in connection with his or her application; and 

o  Be jointly and severally liable with the institution to the Secretary for any violation by the servicer 

of any statutory provision of or applicable to Title IV of the HEA, any regulatory provision 
prescribed under that statutory authority, and any applicable special arrangement, agreement, or 
limitation entered into under the authority of statutes applicable to Title IV of the HEA. 

We are also subject to a number of data security and privacy regulations given our role as a third-party service 

provider, the compliance with which can materially impact our business model.  In addition, as more fully described 
below, we are subject to some of the regulations imposed on our university partners by virtue of the nature of the 
services we provide. 

This area is evolving, however, and the scope of services covered by regulations may change. 

REGULATION OF OUR UNIVERSITY PARTNERS 

Our current university partners and all likely future university partners are required to be authorized by 
appropriate state post-secondary, licensure, and certification authorities.  In addition, in order to participate in the federal 
student financial aid programs, our university partners will need to be accredited by an accrediting commission 
recognized by ED.  Accreditation is a private, non-governmental process for evaluating the quality of educational 
institutions and their programs in areas including student performance, governance, integrity, educational quality, 
faculty, physical resources, administrative capability and resources, and financial stability.  The HEA requires 
accrediting commissions recognized by ED to review and monitor many aspects of an institution’s operations and to take 
appropriate action if the institution fails to meet the accrediting commission’s standards. 

17 

 
While we no longer own and operate an institution of higher education, nor do we directly participate in Title 
IV programs, regulatory matters that materially affect GCU and our other university partners will, necessarily, have a 
material impact on us.  The following section describes regulatory matters that affect our university partners and that 
may affect us as an education service company to institutions of higher education generally. 

State Post-Secondary Education Regulation 

Our university partners are authorized to offer education by the relevant state authorizing agencies for the state 
in which the client is located. For example, GCU, our most significant university partner, is authorized to offer programs 
by the Arizona State Board for Private Postsecondary Education, the regulatory agency governing private post-secondary 
educational institutions in the State of Arizona, where it is located. This authorization is very important to our university 
partners and, as a result, to our business. To maintain their state authorization, our university partners must continuously 
meet standards relating to, among other things, educational programs, facilities, instructional and administrative staff, 
marketing and recruitment, financial operations, addition of new locations and educational programs, and various 
operational and administrative procedures. Our university partners’ failure to comply with the requirements of a state 
regulatory agency could result in our university partners’ losing their ability to offer educational programs, which would 
cause our university partners to lose their eligibility to participate in the Title IV programs and could force them, and us, 
to cease operations. Alternatively, a state regulatory body could restrict our university partners’ ability to offer new or 
certain degree and non-degree programs, which may impair our ability to grow. 

State regulatory requirements for online education have historically varied among the states.  To address this 

issue and to meet ED requirements many schools have applied and sought to become an approved institutional 
participant in the State Authorization Reciprocity Agreement (“SARA”). SARA is an agreement among member states, 
districts and territories that establishes comparable national standards for interstate offering of post-secondary distance 
education courses and programs. It is intended to make it easier for students to take online courses offered by post-
secondary institutions based in another state. SARA is overseen by a national council (NC-SARA) and administered by 
four regional education compacts. GCU is a member of SARA in Arizona (AZ-SARA), which is administered by the 
Western Interstate Commission for Higher Education (referred to as W-SARA). There is a yearly renewal for 
participating in NC-SARA and AZ-SARA and institutions must agree to meet certain requirements to participate. As of 
December 31, 2022, all states other than California are members of SARA. 

Any state that does not participate in SARA may impose regulatory requirements on out-of-state higher 

education institutions operating within their boundaries, such as those having a physical facility or conducting certain 
academic activities within the state. GCU, for example, currently enrolls students in all 50 states and the District of 
Columbia. Although it is currently licensed, authorized, in-process, or exempt in all non-SARA jurisdictions in which it 
operates, if it fails to comply with state licensing or authorization requirements for a state, or fails to obtain licenses or 
authorizations when required, it could lose its state license or authorization by that state or be subject to other sanctions, 
including restrictions on our activities in, and fines and penalties imposed by, that state, as well as fines, penalties, and 
sanctions imposed by ED. The loss of licensure or authorization by a university partner in any non-SARA state could 
prohibit us from recruiting prospective students or offering services to current students in that state on behalf of such 
university partner, which could significantly affect our business. 

Individual state laws establish standards in areas such as instruction, qualifications of faculty, administrative 

procedures, marketing, recruiting, financial operations, and other operational matters. To the extent required with respect 
to an educational service category covered by our contractual relationship, we expect to assist our university partners in 
meeting these requirements. Some states limit schools’ ability to offer educational programs and award degrees to 
residents of those states. Some states also prescribe financial regulations that are different from those of ED and may 
require the posting of surety bonds. While we are not directly subject to those laws, those laws may inhibit our university 
partners from expanding or operating in those states, limiting our ability to serve our university partners, which could 
significantly affect our business. In addition, state laws can indirectly regulate how GCE provides its services to its 
university partners.  For example, some states have considered new requirements that would dictate what information 
GCE must convey to students and prospective students and impose reporting requirements related to the nature of our 
services.  To the extent such requirements were ultimately enacted into law, they could significantly affect our business. 

18 

 
State Professional Licensure 

Many states have specific requirements that an individual must satisfy in order to be licensed as a professional 
in specified fields, including fields such as healthcare, education, and counseling. These requirements vary by state and 
by field. A student’s success in obtaining licensure following graduation typically depends on several factors, including 
the background and qualifications of the individual graduate, as well as the following factors, among others: 

•  whether the institution and the program were approved by the state in which the graduate seeks licensure, 

or by a professional association; 

•  whether the program from which the student graduated meets all requirements for professional licensure in 

that state; 

•  whether the institution and the program are accredited and, if so, by what accrediting commissions; and 
•  whether the institution’s degrees are recognized by other states in which a student may seek to work. 

Many states also require that graduates pass a state test or examination as a prerequisite to becoming certified in 

certain fields, such as nursing and teaching. Many states will certify individuals if they have already been certified in 
another state. 

Prior to opening a new off-campus classroom and laboratory site, university partners often require approval 

from the applicable state board to offer its programs at that location.  This can delay the site opening and timing can vary 
based on the state and the university partner. 

Although not directly regulated by these entities, we must be mindful of the requirements placed by state 

professional licensure bodies on our university partner institutions to ensure those institutions maintain that licensure. 

Accreditation 

Accreditation is a private, non-governmental process for evaluating the quality of educational institutions and 

their programs in areas including student performance, governance, integrity, educational quality, faculty, physical 
resources, administrative capability and resources, and financial stability. To be recognized by ED, accrediting 
commissions must adopt specific standards for their review of educational institutions, conduct peer-review evaluations 
of institutions, and publicly designate those institutions that meet their criteria. An accredited school is subject to 
periodic review by its accrediting commissions to determine whether it continues to meet the performance, integrity and 
quality required for accreditation. 

Our most significant university partner, GCU has been regionally accredited by the HLC and its predecessor 

since 1968, most recently obtaining reaccreditation in 2017 for the ten-year period through 2027. The HLC is an 
accrediting agency recognized by the Secretary of Education and accredits entire institutions of higher education. The 
HLC has historically been categorized as a regional accreditor.  Institutional accreditation by a recognized accreditation 
agency is one of the prerequisites for an institution of higher education to be eligible to disburse Title IV aid to students. 
In addition, GCU holds a number of programmatic accreditations related to the conduct of specific programs of the 
college. Other colleges and universities depend, in part, on an institution’s accreditation (institutional, and, in some 
cases, programmatic) in evaluating transfers of credit and applications to graduate schools. Employers rely on the 
accredited status of institutions when evaluating candidates’ credentials, and students and corporate and government 
sponsors under tuition reimbursement programs look to accreditation for assurance that an institution maintains quality 
educational standards. 

University partners other than GCU may be accredited by different accrediting bodies that are likely to have 

standards that are different from those of the HLC. Moreover, other university partners may also hold various 
programmatic accreditations that set additional requirements related to specific programs. As we work with university 
partners in different regions we will need to work with those accrediting bodies and tailor our services to meet the 
requirements of those accreditors. 

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Regulation of Federal Student Financial Aid Programs 

To be eligible to participate in the Title IV programs, an institution must comply with specific requirements 

contained in the HEA and the regulations issued thereunder by ED. An institution must, among other things, be licensed 
or authorized to offer its educational programs by the state in which it is physically located and maintain institutional 
accreditation by an accrediting commission recognized by ED. 

The substantial amount of federal funds disbursed to schools through the Title IV programs and the large 
number of students and institutions participating in these programs have caused Congress to require ED to exercise 
considerable regulatory oversight over educational institutions. As a result, our university partners are subject to 
extensive oversight and review. Because ED periodically revises its regulations and changes its interpretations of 
existing laws and regulations, we cannot predict with certainty how the Title IV program requirements will be applied in 
all circumstances to our university partners or to us directly. 

Significant regulations and other factors relating to the Title IV programs that could adversely affect us include 

the following: 

Congressional action. Congress must reauthorize the HEA on a periodic basis, usually every five to six years, 

and the most recent reauthorization through September 30, 2013, occurred in August 2008. The reauthorized HEA 
reauthorized all of the Title IV programs in which institutions participate but made numerous revisions to the 
requirements governing the Title IV programs, including provisions relating to student loan default rates and the formula 
for determining the maximum amount of revenue that institutions are permitted to derive from the Title IV programs. In 
addition, members of Congress periodically introduce legislation that would impact Title IV programs and the higher 
education industry generally. Because a significant percentage of our revenue is indirectly derived from the 
Title IV programs, any action by Congress that significantly reduces Title IV program funding or the ability of our 
university partners to participate in the Title IV programs could reduce the ability of some students to finance their 
education at our university partner institutions and materially decrease their student enrollment. 

CARES Act 

On March 27, 2020, former President Trump signed into law the Coronavirus Aid, Relief, and Economic 

Security (“CARES”) Act. Among other things, the $2.2 trillion bill established some flexibilities related to the 
processing of federal student financial aid, established a higher education emergency fund, and created relief for some 
federal student loan borrowers. Through the CARES Act, institutions of higher education were provided relief from 
conducting a return to Title IV (R2T4) calculation in cases where the student withdrew because of the COVID-19 
pandemic, including removing the requirement that the institution return unearned funds to ED and providing loan 
cancellation for the portion of the Direct Loan associated with a payment period that the student did not complete due to 
the COVID-19 pandemic. The CARES Act also allows institutions to exclude from satisfactory academic progress 
calculations any attempted credits that the student did not complete due to the COVID-19 pandemic, without requiring 
an appeal from the student. Additionally, under the legislation, institutions are permitted to transfer up to 100% of 
Federal Work-Study (“FWS”) funds into their Federal Supplemental Educational Opportunity Grant (“FSEOG”) 
allocation and are granted a waiver of the 2019/2020 and 2020/2021 non-federal share institutional match. Institutions 
may continue to make FWS payments to student employees who are unable to meet their employment obligations due to 
the COVID-19 pandemic. ED issued sub-regulatory guidance to institutions regarding implementation of the provisions 
included in the CARES Act. 

The CARES Act also suspended payments and interest accrual on federal student loans until September 30, 

2020, in addition to suspending involuntary collections such as wage garnishment, tax refund reductions, and reductions 
of federal benefits like Social Security benefits during the same timeframe. On March 30, 2021, the Secretary of 
Education also extended student loan relief to all Federal Family Education Loans (“FFEL”) not previously covered. 
Through a series of administrative actions, student loan relief has been extended, including on August 24, 2022, when 
ED announced, “a final extension of the pause on student loan repayment, interest, and collections through June 30, 
2023.” 

20 

 
Finally, the CARES Act allocated $14 billion to higher education through the creation of the Education 
Stabilization Fund. Fifty percent of the emergency funds received by institutions must go directly to students in the form 
of emergency financial aid grants to cover expenses related to the disruption of campus operations due to the COVID-19 
pandemic. Students who were previously enrolled in exclusively online courses prior to March 13, 2020 are not eligible 
for these grants. Institutions may use remaining emergency funds not given to students for costs associated with 
significant changes to the delivery of instruction due to the COVID-19 pandemic, as long as such costs do not include 
payment to contractors for the provision of pre-enrollment recruitment activities, including marketing and advertising; 
endowments; or capital outlays associated with facilities related to athletics, sectarian instruction, or religious worship. 

Institutions received funds under the Education Stabilization Fund based on a formula that factors in their 

relative percentage of full-time, Federal Pell Grant-eligible students who were not exclusively enrolled in online 
education prior to the emergency period. On April 9, 2020, ED published guidance and funding levels for the Education 
Stabilization Fund. 

Consolidated Appropriations Act, 2021 

On December 27, 2020, former President Trump signed into law the Consolidated Appropriations Act of 2021. 
Among other things, this package funded the federal government through September 2021, provided additional COVID-
related relief, and made a number of U.S. higher education changes. 

The legislation includes a number of tax provisions, including replacing the tuition deduction with an expanded 
Lifetime Learning Credit, which now shares the higher income limitations of the American Opportunity Tax Credit. The 
legislation also extends until January 1, 2026 expanded employer-provided educational assistance permitting employers 
to pay up to $5,250 toward an employee’s federal student loans as a tax-free benefit. 

In addition, the legislation includes a number of higher education-related provisions, including: adopting the 

FAFSA Simplification Act, which includes eliminating the “expected family contribution” from the Free Application for 
Federal Student Aid (“FAFSA”) and replacing it with a “Student Aid Index;” expanding eligibility for Pell Grants; 
restoring Pell Grant eligibility for incarcerated students attending non-profit institutions; restoring quarters/semesters of 
Pell eligibility to students who have successfully asserted a borrower defense to repayment; repealing the limitation on 
lifetime subsidized loan eligibility (known as “Subsidized Usage Limit Applies,” or SULA); and significantly 
simplifying the FAFSA form. The ED published a FAFSA Simplification Information webpage on October 14, 2022 and 
is expected to provide institutions with guidance on the higher education provisions included in the Consolidated 
Appropriations Act of 2021, which take effect on July 1, 2023.  According to a tweet from the official account of the 
National Association of Student Financial Aid Administrators (“NASFAA”), on February 7, 2023, at a NASFAA 
conference, the ED did not commit to an October 1, 2023 launch date for the FAFSA for 2024-2024, although the ED 
said it would be offered in the fourth quarter of 2023.  It is unclear what, if any, this delay will have on our business.  We 
will continue to monitor this situation.  

The bill also provided $22.7 billion for higher education institutions and students impacted by COVID-19 in 

which all of our university partners were eligible. 

Veterans Health Care and Benefits Improvement Act of 2020 

On January 5, 2021, former President Trump signed into law the Veterans Health Care and Benefits 
Improvement Act of 2020, which expanded student veterans’ protections. Among other things, the legislation requires a 
risk-based review of schools if an institution is operating under Heightened Cash Monitoring 2 or provisional approval 
status by ED, is subject to any punitive action by a federal or state entity, faces the loss or risk of loss of accreditation, or 
has converted from for-profit to non-profit status. The legislation also restores veterans benefits to students whose school 
closed, as long as the student transferred fewer than 12 credits from the closed school or program; protects students from 
debt collection by the VA for overpaid tuition benefits; and establishes a number of institutional requirements, including: 
providing clear disclosures about cost, loan debt, graduation and job placement rates, and acceptance of transfer credit; 
ensuring institutions are accommodating short absences due to service; prohibiting same-day recruitment and 
registration; and prohibiting more than three unsolicited recruiting contacts during any one-month period. Most 

21 

 
provisions became effective August 1, 2021. Institutions were permitted to seek waivers for certain sections of the new 
law if they were not able to satisfy compliance requirements by August 1, 2021. 

THRIVE Act 

On June 8, 2021, President Biden signed into law the Training in High-Demand Roles to Improve Veteran 

Employment Act (the “THRIVE Act”), which amended provisions of the Veterans Health Care and Benefits 
Improvement Act and the American Rescue Plan Act. The law requires the U.S. Department of Labor and VA to 
collaborate on a list of high-demand occupations for a rapid retraining assistance program. Additionally, the law requires 
the Government Accountability Office to report on the outcomes and effectiveness of retraining programs. The THRIVE 
Act amended the Veterans Health Care and Benefits Improvement Act by clarifying that programs pursued solely 
through distance education on a half-time basis or less are not eligible for the housing stipend that is generally available 
for retraining programs. As noted above, the Veterans Health Care and Benefits Improvement Act prohibits certain high-
pressure recruiting tactics. The THRIVE Act requires the VA to take disciplinary action if a person with whom an 
institution has a recruiting or educational services agreement violates the VA’s incentive compensation bans. 

REMOTE Act 

On December 21, 2021, President Biden signed into law the Responsible Education Mitigating Options and 

Technical Extensions (“REMOTE”) Act, which amended provisions of the Veterans Health Care and Benefits 
Improvement Act, the American Rescue Plan Act, and the THRIVE Act. The law includes changes to help institutions 
satisfy the Veterans Health Care and Benefits Improvement Act’s requirements by using the College Financing Plan 
template, in addition to extending some COVID-related flexibilities previously granted amid the pandemic. The law also 
extended remote learning waivers through June 1, 2022, simplified the VA verification process for tuition 
reimbursement, and fixed a technical error to ensure U.S. institutions of higher education can continue to use incentive 
compensation to recruit foreign students without losing GI Bill funding for their students. 

Ensuring the Best Schools for Veterans Act of 2022 

On August 26, 2022, President Biden signed into law the Ensuring the Best Schools for Veterans Act of 2022, 
which amended prior statutory language and made modifications to how the VA operationalizes the 85/15 requirement 
(that is, the rule that generally forbids use of Department of Veterans Affairs benefits for students enrolling in a program 
in which more than 85% of students enrolled in the program have any portion of their tuition, fees, or other charges paid 
to or for them by the institution or by the VA). Among other things, the law clarifies that reporting associated with the 
85/15 requirement does not apply to institutions at which 35% or fewer students receive GI bill benefits. The law also 
exempts programs for which fewer than 10 students have any portion of their tuition, fees, or other charges paid to or for 
them by the institution or by the VA. 

Consolidated Appropriations Act, 2022 

On March 15, 2022, President Biden signed into law the Consolidated Appropriations Act of 2022. The bill 
allocated $76.4 billion to the Department of Education and its programs, including an increase to the maximum Pell 
Grant award, bringing the total to $6,895 for the 2022-23 award year. In addition, campus-based aid programs were 
increased, with $895 million allocated for the FSEOG program, an increase of $15 million above the FY 2021 enacted 
level, and $1.21 billion allocated for FWS, an increase of $20 million above the FY 2021 enacted level. 

In addition to the increases in federal student aid funding, the bill provided $2.1 billion for career, technical, 

and adult education, $61 million above the FY 2021 enacted level, and an additional $3 billion for higher education 
programs, $452 million more than the FY 2021 enacted level. The bill also dictated ED requirements related to federal 
loan servicing, including appropriations for just over $2 billion for expenses related to the administration of the federal 
loan program, and made a number of changes to the FAFSA Simplification Act. 

Eligibility and certification procedures. Each institution must apply periodically to ED for continued 
certification to participate in the Title IV programs. Such recertification generally is required every six years, but may be 

22 

 
required earlier, including when an institution undergoes a change in control. To the extent ED suspends, limits, 
modifies, conditions, or terminates any client institution’s eligibility to participate in the Title IV programs, that action is 
likely to have a negative impact on our business. Indeed, this could range from disallowing the institution from adding 
new programs or terminating the institution from Title IV eligibility. 

The Transaction resulted in a change in control of our most significant university partner, GCU, following 

which it began operating as a non-profit university and necessitating the application by GCU to ED for approval of the 
change in control and for a new program participation agreement. In November 2019, GCU received a new provisional 
Program Participation Agreement (“PPA”), which granted GCU the ability to participate in the Title IV programs on a 
provisional basis through September 30, 2022.  As required, GCU filed a renewal application three months in advance of 
the scheduled expiration date. ED has not made a decision on its recertification application, and therefore its provisional 
certification to participate in the Title IV programs has been automatically extended on a month-to-month basis until ED 
makes its decision.  Institutions are routinely given a month-to-month extension on their PPA until ED has completed its 
review of the application.   For example, when GCU’s provisional PPA expired in June 2008, it continued to receive a 
month-to-month extension between that date and April 2011 when ED issued it a new, provisional PPA.  For a school 
that is certified on a provisional basis, ED may revoke the institution’s certification without advance notice or advance 
opportunity for the institution to challenge that action. For a school that is provisionally certified on a month-to-month 
basis, like GCU, ED may allow the institution’s certification to expire at the end of any month without advance notice, 
and without any formal procedure for review of such action. To our knowledge, such action is very rare and has only 
occurred upon a determination that an institution is in substantial violation of material Title IV requirements. 

Administrative capability. ED regulations specify extensive criteria by which an institution must establish that it 
has the requisite “administrative capability” to participate in the Title IV programs. To meet the administrative capability 
standards, an institution must, among other things: 

• 
• 
• 
• 
• 

• 
• 

• 
• 

• 
• 

comply with all applicable Title IV program requirements; 
have an adequate number of qualified personnel to administer the Title IV programs; 
have acceptable standards for measuring the satisfactory academic progress of its students; 
not have student loan cohort default rates above specified levels; 
have various procedures in place for awarding, disbursing and safeguarding Title IV funds and for 
maintaining required records; 
administer the Title IV programs with adequate checks and balances in its system of internal controls; 
not be, and not have any principal or affiliate who is, debarred or suspended from federal contracting or 
engaging in activity that is cause for debarment or suspension; 
provide financial aid counseling to its students; 
refer to ED’s Office of Inspector General any credible information indicating that any student, parent, 
employee, third-party servicer or other agent of the institution has engaged in any fraud or other illegal 
conduct involving the Title IV programs; 
submit all required reports and consolidated financial statements in a timely manner; and 
not otherwise appear to lack administrative capability. 

As an education services company, we assist our university partners with some facets of these criteria. As such, 

we must be mindful of, and compliant with, the administrative capability requirements. If an institution fails to satisfy 
any of these criteria, ED may: 

• 
• 

• 
• 

require the institution to repay Title IV funds its students previously received; 
transfer the institution from the advance method of payment of Title IV funds to heightened cash 
monitoring status or the reimbursement system of payment; 
place the institution on provisional certification status; or 
commence a proceeding to impose a fine or to limit, suspend or terminate the institution’s participation in 
the Title IV programs. 

Imposition of these sanctions could have a negative impact on our ability to conduct our business. 

23 

 
Financial responsibility. The HEA and ED regulations establish extensive standards of financial responsibility 

that institutions must satisfy in order to participate in the Title IV programs. ED evaluates institutions for compliance 
with these standards on an annual basis based on the institution’s annual audited consolidated financial statements, as 
well as when the institution applies to ED to have its eligibility to participate in the Title IV programs recertified. The 
most significant financial responsibility standard is the institution’s composite score, which is derived from a formula 
established by ED based on three financial ratios: 

• 
• 

• 

equity ratio, which measures the institution’s capital resources, financial viability and ability to borrow; 
primary reserve ratio, which measures the institution’s ability to support current operations from 
expendable resources; and 
net income ratio, which measures the institution’s ability to operate at a profit or within its means. 

ED assigns a strength factor to the results of each of these ratios on a scale from negative 1.0 to positive 3.0, 

with negative 1.0 reflecting financial weakness and positive 3.0 reflecting financial strength. ED then assigns a 
weighting percentage to each ratio and adds the weighted scores for the three ratios together to produce a composite 
score for the institution. The composite score for an institution’s most recent fiscal year must be at least 1.5 for the 
institution to be deemed financially responsible without the need for further ED oversight. In addition to having an 
acceptable composite score, an institution must, among other things, provide the administrative resources necessary to 
comply with Title IV program requirements, meet all of its financial obligations, including required refunds to students 
and any Title IV liabilities and debts, be current in its debt payments, and not receive an adverse, qualified, or disclaimed 
opinion by its accountants in its audited consolidated financial statements. 

As an education service company, we are not directly subject to this regulation. However, if ED were to 

determine that a university partner institution did not meet the financial responsibility standards due to a failure to meet 
the composite score or other financial responsibility factors, ED could impose a range of sanctions on the institution, 
such as requiring the institution to post a letter of credit, accept provisional certification (which would hamper the ability 
of the institution to add new programs), comply with additional ED monitoring requirements, agree to receive Title IV 
program funds under an arrangement other than ED’s standard advance funding arrangement, such as the reimbursement 
system of payment or heightened cash monitoring, and comply with or accept other limitations on the ability to increase 
the number of programs it offers or the number of students it enrolls, any of which sanctions on our university partners 
could also adversely affect our business. In addition, because other regulators may use the composite score for their 
purposes, a poor composite score could have additional effects.  For example, NC-SARA utilizes the composite score in 
determining whether an institution is eligible to participate in SARA. 

Per the audited financial statements of GCU as of June 30, 2022 and 2021, GCU’s composite score was 1.8 and 
1.9, respectively, using the proprietary school calculation methodology.  If GCU’s future composite scores do not exceed 
1.5, ED could impose sanctions.  If any such sanctions were imposed, it could have a negative impact on our ability to 
conduct our business. 

Return of Title IV funds for students who withdraw. When a student who has received Title IV program funds 
withdraws from school, the institution must determine the amount of Title IV program funds the student has “earned” 
and then must return the unearned Title IV program funds (a “return to Title IV”) to the appropriate lender or ED in a 
timely manner, which is generally no later than 45 days after the date the institution determined that the student 
withdrew. If such payments are not timely made, the institution will be required to submit a letter of credit to ED equal 
to 25% of the Title IV funds that the institution should have returned for withdrawn students in its most recently 
completed fiscal year. Under ED regulations, the letter of credit requirement is triggered by late returns of Title IV 
program funds for 5% or more of the withdrawn students (and involving more than two student refunds) in the audit 
sample in the institution’s annual Title IV compliance audit for either of the institution’s two most recent fiscal years or 
in a ED program review. Additionally, on January 4, 2023, the ED announced their intention to issue new regulations in 
eight different areas of higher education regulations via negotiated rulemaking, including on Return to Title IV funds.  
No specific proposals have been put forth at this time. To the extent our services for a university partner include 
conducting returns to Title IV, as they do with GCU, we would likely be jointly and severally liable to ED, along with 
the relevant university partner, for return of those funds. 

24 

 
The “90/10 Rule.” A requirement of the HEA, commonly referred to as the “90/10 Rule,” that is applicable 

only to proprietary, post-secondary educational institutions, provides that an institution loses its eligibility to participate 
in the Title IV programs if the institution derives more than 90% of its revenue for each of two consecutive fiscal years 
from Title IV program funds. For purposes of the 90/10 Rule, revenue is calculated under a complex regulatory formula 
that requires cash basis accounting and other adjustments to the calculation of an institution’s revenue under generally 
accepted accounting principles that appears in its consolidated financial statements. Under the 90/10 Rule, an institution 
becomes ineligible to participate in the Title IV programs as of the first day of the fiscal year following the second 
consecutive fiscal year in which it exceeds the 90% threshold, and its period of ineligibility extends for at least two 
consecutive fiscal years. If an institution exceeds the 90% threshold for two consecutive fiscal years and it and its 
students have received Title IV funds during the subsequent period of ineligibility, the institution will be required to 
return those Title IV funds to the applicable lender or the ED. If an institution’s rate exceeds 90% for any single fiscal 
year, it will be placed on provisional certification for at least two fiscal years. 

Using the ED’s cash-basis, regulatory formula under the 90/10 Rule as currently in effect, GCU, our most 

significant client, derived approximately 66.2% and 69.7% of its 90/10 Rule revenue from Title IV program funds for 
the fiscal years ended June 30, 2022 and 2021, respectively, per GCU’s audited financial statements.  Accordingly, even 
if ED continues to treat GCU as a proprietary institution for Title IV purposes, we do not expect this rule to have any 
material impact on GCU. 

In March 2021, the $1.9 trillion American Rescue Plan Act of 2021 (“ARPA”) was signed into law.  Among 

other things, the ARPA also includes a provision that amends the 90/10 rule.  The ARPA amends the 90/10 rule by 
treating other “Federal funds that are disbursed or delivered to or on behalf of a student to be used to attend such 
institution” in the same way as Title IV funds are currently treated in the 90/10 rule calculation.  This means that 
institutions subject to the 90/10 Rule will be required to limit the combined amount of Title IV funds and applicable 
“Federal funds” revenue in a fiscal year to no more than 90% in a fiscal year as calculated under the rule.  Consequently, 
the ARPA change to the 90/10 rule is expected to increase the 90/10 rule calculations at GCU.  The ARPA does not 
identify the specific Federal funding programs that will be covered by this provision, but it is expected to include 
funding from federal student aid programs such as the veterans’ benefits programs.  GCU has informed us that it does 
not believe any change to the 90/10 rule calculation being currently discussed will have a material impact on its 
calculation. 

The ARPA states that the amendments to the 90/10 rule apply to institutional fiscal years beginning on or after 

January 1, 2023 and are subject to the HEA’s negotiated rulemaking process which may not commence earlier than 
October 1, 2021.  ED started the negotiated rulemaking process in January 2022.  In March 2022, the negotiated 
rulemaking committee reached consensus on changes to the 90/10 Rule.  On July 26, 2022, ED released proposed 90/10 
regulations consistent with this consensus language which revised the definition of “federal education assistance” that 
will include tuition assistance programs offered by the U.S. Department of Defense and U.S. Department of Veterans 
Affairs (“VA”), in addition to the Title IV programs already covered by the 90/10 Rule.  On October 27, 2022, following 
a 30 day comment period that ended August 26, 2022, ED released final 90/10 regulations, which are consistent with the 
consensus language. The new 90/10 regulations are effective for fiscal years beginning on or after January 1, 2023. 

Other legislation has been introduced in both chambers of Congress that seeks to modify the 90/10 Rule further, 

including proposals to change the ratio requirement to 85/15 (federal to nonfederal revenue), or to eliminate the 90/10 
Rule. We cannot predict whether or how legislative or regulatory changes will affect the 90/10 Rule. 

Student loan defaults. Under the HEA, an educational institution may lose its eligibility to participate in some 
or all of the Title IV programs if defaults by its students on the repayment of their federal student loans exceed certain 
levels. For each federal fiscal year, ED calculates a rate of student defaults for each institution (known as a “cohort 
default rate”). The rate is calculated by determining the rate at which borrowers who became subject to their repayment 
obligation in one federal fiscal year default in that same year or by the end of the second year following the first federal 
fiscal year (known as the “three-year method”). 

ED applies legal thresholds to measure an institution’s compliance. If ED notifies an institution that its cohort 

default rates exceeded 30%, for each of its three most recent federal fiscal years, the institution’s participation in the 

25 

 
FDL Program and the Pell grant program would end 30 days after that notification, unless the institution appeals that 
determination in a timely manner on specified grounds and according to specified procedures. In addition, an 
institution’s participation in the FDL Program would end 30 days after notification by ED that its most recent cohort 
default rate, is greater than 40%, unless the institution timely appeals that determination on specified grounds and 
according to specified procedures. An institution whose participation ends under either of these provisions may not 
participate in the relevant programs for the remainder of the fiscal year in which the institution receives the notification 
or for the next two fiscal years. If an institution’s cohort default rate for any single federal fiscal year equals or exceeds 
30%, ED may place the institution on provisional certification status. 

While we cannot directly influence a university partner’s cohort default rates, and do not provide default rate 

management services, in the course of performing services for a university partner we would work to assist such 
university partner in ensuring that its cohort default rates do not present a compliance risk under this regulation. 
Nonetheless, if a university partner institution exceeded the threshold under the three-year method, the sanction imposed 
could have a negative impact on our ability to conduct our business.  While GCU’s cohort default rates have historically 
been significantly below these levels, we cannot assure you that this will continue to be the case. 

Student Loan Relief.  On August 24, 2022, ED announced that it would provide student loan relief to eligible 
borrowers to address financial hardships in connection with the COVID-19 pandemic. Under the relief measures, up to 
$10,000 in student debt will be forgiven for individual borrowers earning less than $125,000 or married couples or heads 
of household earning less than $250,000, and up to $20,000 will be forgiven for such borrowers who formerly received 
Pell Grants. In a memorandum prepared by ED General Counsel, ED stated that it has interpreted provisions of the 
Higher Education Relief Opportunities for Students Act of 2003 to authorize the Secretary to exercise broad discretion in 
granting student loan relief. Since ED’s student loan relief announcement, multiple lawsuits have been filed against ED 
challenging its authority to grant such relief. The U.S. Supreme Court will hear arguments on this matter on February 28, 
2023 and will likely issue an opinion in June 2023.  We cannot predict the outcome of these lawsuits. 

ED also announced its intent to publish a proposed rule to create a new income-driven repayment plan to reduce 

future monthly payments for lower- and middle-income borrowers. The new plan would include a lower payment cap, 
coverage of unpaid monthly interest, and loan forgiveness after 10 years of payment for borrowers with original loan 
balances under a certain threshold. 

Incentive compensation rule. An institution that participates in the Title IV programs may not provide any 

commission, bonus, or other incentive payment based directly or indirectly on success in securing enrollments or 
financial aid to any person or entity engaged in any student recruitment, admissions, or financial aid awarding activity. 
In its program participation agreement with ED, each higher education institution agrees that it will not “provide any 
commission, bonus, or other incentive payment based in any part, directly or indirectly, upon success in securing 
enrollments or the award of financial aid, to any person or entity who is engaged in any student recruitment or admission 
activity, or in making decisions regarding the award of Title IV, HEA program funds.” Pursuant to this rule, we are 
prohibited from offering our covered employees, who are those employees involved with or responsible for recruiting or 
admissions activities, any bonus or incentive-based compensation based on the successful recruitment, admission or 
enrollment of students into a postsecondary institution. We are also precluded from offering our covered employees who 
work on financial aid matters (if any), any bonus or incentive-based compensation based on the award of financial aid to 
students enrolled in a postsecondary institution. 

In addition, the incentive compensation rule raises a question as to whether companies like ours, as an entity, 

are prohibited from entering into tuition revenue-sharing arrangements with university partners. On March 17, 2011, ED 
issued official agency guidance, known as a “Dear Colleague Letter,” or a DCL, providing guidance on this point. The 
DCL states that “[t]he Department generally views payment based on the amount of tuition generated as an indirect 
payment of incentive compensation based on success in recruitment and therefore a prohibited basis upon which to 
measure the value of the services provided” and that “[t]his is true regardless of the manner in which the entity 
compensates its employees.” But the DCL also provides an important exception to the ban on tuition revenue-sharing 
arrangements between institutions and third parties. According to the DCL, ED does not consider payment based on the 
amount of tuition generated by an institution to violate the incentive compensation ban if the payment compensates an 
“unaffiliated third party” that provides a set of “bundled services” that includes recruitment services, such as those we 

26 

 
provide. Example 2-B in the DCL is described as a “possible business model” developed “with the statutory mandate in 
mind.” Example 2-B describes the following as a possible business model: 

“A third-party that is not affiliated with the institution it serves and is not affiliated with any other institution 
that provides educational services, provides bundled services to the institution including marketing, enrollment 
application assistance, recruitment services, course support for online delivery of courses, the provision of 
technology, placement services for internships, and student career counseling. The institution may pay the 
entity an amount based on tuition generated for the institution by the entity’s activities for all the bundled 
services that are offered and provided collectively, as long as the entity does not make prohibited compensation 
payments to its employees, and the institution does not pay the entity separately for student recruitment services 
provided by the entity.” 

The DCL guidance indicates that an arrangement that complies with Example 2-B will be deemed to be in 
compliance with the incentive compensation provisions of the HEA and ED’s regulations. Our business model and 
contractual arrangements with our university partners closely follow Example 2-B in the DCL. In addition, we assure 
that none of our “covered employees” is paid any bonus or other incentive compensation in violation of the rule. 

Because the bundled services rule was promulgated in the form of agency guidance issued by ED in the form of 

a DCL and is not codified by statute or regulation, the rule could be altered or removed without prior notice, public 
comment period or other administrative procedural requirements that accompany formal agency rulemaking. Similarly, a 
court could invalidate the rule in an action involving our company or our university partners, or in action that does not 
involve us at all. The revision, removal or invalidation of the bundled services rule by Congress, ED or a court could 
require us to change our business model. 

In addition, we have requested guidance from ED that our specific model is proper under the incentive 

compensation rule and that our company is not an “affiliate” of GCU for purposes of the DCL. We are awaiting a 
response to this guidance request. See “Risk Factors – Risks Related to Our Business - If we are determined to have paid 
improper incentive compensation to our covered employees, or tuition sharing arrangements are deemed to violate the 
incentive compensation regulations, our business will be impaired.” 

Borrower Defense to Repayment regulations.  ED has long had a regulation that establishes standards for 

borrowers that govern their ability to raise defenses to their obligation to repay certain Title IV loans, which defenses 
were based on certain acts or omissions of the institution that relate to the making of the loan for enrollment at the school 
or the provision of educational services for which the loan was provided and that gave rise to a cause of action under 
state law against the school.  This regulation currently applies to all loans first disbursed prior to July 1, 2017. 

In 2016, ED published a regulatory package related to “Borrower Defense to Repayment.”  This was a highly 

consequential rule that, among other things, would make it easier for borrowers – individually or in groups – to 
extinguish, in whole or in part, their student loans based on whether: 

•  The borrower or a governmental agency, has obtained against the school a nondefault, favorable contested 

judgment based on state or federal law in a court of administrative tribunal; 

•  The institution failed to perform its obligations under the terms of a contract with the student; or  

•  The school or any of its representatives (including contractors) or any institution, organization, or person 
with whom the school has an agreement to provide educational programs, or to provide marketing, 
advertising, recruiting or admissions services, made a substantial misrepresentation (as defined by ED 
regulations) that the borrower reasonably relied on to the borrower’s detriment when the borrower decided 
to attend, or to continue attending, the school or decided to take out a Direct Loan. 

These regulations also established separate procedures for claims initiated for individual borrowers and claims 

initiated for groups of borrowers as well as separate procedures in the event that the institution is open or closed. The 
rules established varying, borrower-favorable statutes of limitations for the initiation of claims and, in some cases, 

27 

 
imposed an unlimited statute of limitations.  If the ED official or hearing official approves the borrower’s defense to 
repayment through the applicable administrative process established in the proposed regulations, ED may discharge the 
borrower’s obligation to repay some or all of the borrower’s student loans, may return to the borrower amounts already 
paid by the borrower toward the discharged portion of the loan, and may initiate a separate proceeding to collect the 
discharged and returned amounts from the institution. 

Although ED attempted to prevent the effectiveness of these regulations, an October 2018 court decision 

mandated that the Borrower Defense to Repayment regulations that were originally published by ED in 2016 are now in 
effect and apply to loans first disbursed after July 1, 2017, and (because of recent regulatory developments) prior to 
July 1, 2020. 

On September 23, 2019, ED published new regulations related to the “Borrower Defense to Repayment” 
regulations.  These regulations, which went into effect July 1, 2020 modify the existing regulations to now permit 
borrowers to raise as a defense to repayment on a student loan any statement, act, or omission to a borrower that is false, 
misleading, or deceptive; made with knowledge of its false, misleading, or deceptive nature or with a reckless disregard 
for the truth; and directly and clearly related to the making of a Direct Loan for enrollment at the school or the provision 
of educational services for which the loan was made.  Among other things, the new regulations modify the procedures 
and standards for borrowers to assert through an ED-administered process a defense to the borrowers’ obligation to 
repay certain Title IV loans first disbursed on or after July 1, 2020, based on certain acts or omissions by the institution 
or a covered party. The procedures establish a process for students to obtain a loan discharge by establishing by a 
preponderance of the evidence that the institution made a misrepresentation of material fact, upon which the borrower 
reasonably relied in deciding to obtain a covered loan, where such misrepresentation directly and clearly relates to 
enrollment or continuing enrollment at the institution or to the provision of educational services for which the loan was 
made, and where the borrower was financially harmed by the misrepresentation. The regulations establish revised 
definitions for misrepresentation and financial harm, identify a nonexclusive list of items that may be evidence that a 
misrepresentation occurred, identify a list of items that do not constitute a basis for a defense to repayment. The 
regulations also set forth rules on a limitations period for submitting claims and circumstances for extending this period, 
on the requirements for submitting an application for a discharge, on the consideration of the application by ED, on the 
opportunities for the institution to respond and submit evidence, and on the process for discharging the borrower’s loan 
and for ED to seek recovery of the discharged amounts from the institution. 

In addition to revising the claims for defenses to repayment, the 2019 Borrower Defense to Repayment 
regulations that became effective on July 1, 2020, revises the financial responsibility regulations that were a part of the 
2016 version of those regulations.  The 2019 regulation shortens and reduces the scope of the list of events that could 
result in ED determining that an institution has failed ED’s financial responsibility standards and requiring a letter of 
credit or other form of acceptable financial protection and the acceptance of other conditions or requirements. 
Specifically, the regulations establish revised lists of mandatory triggering events and discretionary triggering events.  
The regulation also establishes discretionary triggering events for which ED may determine that an institution is not able 
to meet its financial or administrative obligations if the events are likely to have a material adverse effect on the financial 
condition of the institution. The regulations require the institution to notify ED of the occurrence of a mandatory or 
discretionary event in accordance with procedures established by ED, typically within 10 days of the occurrence of the 
event with certain exceptions. ED may make a determination that an institution fails to meet the financial responsibility 
standards based on the occurrence of one or more mandatory or discretionary triggers and impose a letter of credit and/or 
other conditions upon the institution.   As with the 2016 version of this rule, the 2019 version of the regulations could 
require institutions we service – like GCU – to submit a letter of credit or other form of acceptable financial protection 
and accept other conditions or requirements.  This could put financial strain on our university partners and negatively 
affect our business. 

On August 10, 2021, the ED announced its intention to establish a negotiated rulemaking committee to develop 
proposed regulations for borrower defenses to repayment and other topics related to programs authorized under Title IV 
of the HEA. Negotiated rulemaking for the Affordability and Student Loans Committee began in October 2021 and 
concluded in December 2021, with the committee failing to reach consensus on Borrower Defense to Repayment 
(“BDTR”). On October 31, 2022, the ED released final BDTR regulations. Among other things, the final rule sets a 
single standard and streamlined process for relief that will apply to all future and pending BDTR claims as of July 1, 

28 

 
2023, instead of various standards based on the date of the borrower’s first loan disbursement; define what kinds of 
misconduct could lead to borrower defense discharges, including substantial misrepresentations, substantial omissions of 
fact, breaches of contract, aggressive and deceptive recruitment, and state or federal judgments or final ED actions that 
could give rise to a BDTR claim; establish a reconsideration process for borrowers whose claims are not approved for a 
full discharge; and create a process for forming groups of borrowers and adjudicating claims based on the common facts 
of those group claims. The final rule also sets the expectation that the ED will hold colleges accountable for the cost of 
discharges, including establishing a recoupment process separate from the approval of BDTR claims. In addition, the 
final rule prohibits institutions from requiring borrowers to sign mandatory pre-dispute arbitration agreements or class 
action waivers for claims related to the making of a Federal Direct Loan or the provision of educational services for 
which the loan was obtained. 

Note, the borrower defense to repayment regulations discussed herein were and are extensive and this does not 

attempt to discuss all the facets of any of the versions of these regulations. We cannot determine what effect of these 
regulations on out university partners or on GCE. 

Compliance reviews. Our client institutions are subject to announced and unannounced compliance reviews and 

audits by various external agencies, including ED, its Office of Inspector General, state licensing agencies, the 
applicable state approving agencies for financial assistance to veterans, and accrediting commissions. As part of ED’s 
ongoing monitoring of institutions’ administration of the Title IV programs, the HEA also requires institutions to 
annually submit to ED a Title IV compliance audit conducted by an independent certified public accountant in 
accordance with applicable federal and ED audit standards. In addition, to enable ED to make a determination of an 
institution’s financial responsibility, each institution must annually submit audited financial statements prepared in 
accordance with ED regulations. 

Additionally, on October 8, 2021, ED announced establishment of an Office of Enforcement within ED's Office 

of Federal Student Aid, designed to strengthen oversight over and enforcement against postsecondary schools that 
participate in federal student loan, grant, and work-study programs. The Office of Enforcement restores an office first 
established by ED in 2016. ED announced the Office of Enforcement would comprise four existing divisions: 
Administrative Actions and Appeals Services Group, Borrower Defense Group, Investigations Group, and Resolution 
and Referral Management Group. ED intends the Office of Enforcement to coordinate with other state and federal 
partners, including the Department of Justice, Consumer Financial Protection Bureau, Federal Trade Commission, and 
state attorneys general. 

As a third-party servicer, not only are our university partners subject to reviews and audits that may require our 

involvement, but we are also subject to program reviews from ED and the Office of the Inspector General. Further, we 
also have an obligation to annually submit to ED a Title IV compliance audit conducted by an independent certified 
public accountant in accordance with applicable federal and ED audit standards. 

Gainful employment rules. Under the HEA, proprietary schools are eligible to participate in Title IV programs 

in respect of educational programs that lead to “gainful employment in a recognized occupation,” with the limited 
exception of qualified programs leading to a bachelor’s degree in liberal arts. ED attempted to define this in a series of 
regulations from 2010 to 2016.  On July 1, 2019, ED rescinded the previously enacted gainful employment regulations.  
While this change was effective July 1, 2020, ED also permitted institutions to enact this change as early as July 1, 2019, 
so long as any such institution made manifest its intention to be subject to the rescinded regulations.  It is our 
understanding that GCU had made manifest that intention and, as of July 1, 2019, is no longer subject to the gainful 
employment rules.   While GCU largely complied with the previously published gainful employment rules, the 
previously published draft rates did indicate that four current degree programs were in the “Zone” – that is, potentially 
faced sanctions in the future if GCU could not reform the program to comply with the regulations – including three 
undergraduate education programs and the Masters in Theology. 

On December 8, 2021, ED announced its intention to establish negotiated rulemaking committees to develop 

proposed regulations for gainful employment and other topics related to programs authorized under Title IV of the HEA. 
Negotiated rulemaking committee sessions occurred January-March 2022, and the Institutional and Programmatic 
Eligibility committee failed to reach consensus on the Gainful Employment topic. ED has indicated its intention to 

29 

 
publish draft Gainful Employment rules in April 2023, which would be effective no earlier than July 2024. While we are 
watching this process closely, we cannot determine what the outcome will be or the effect of these regulations on out 
university partners or on GCE. 

Substantial misrepresentation. The HEA prohibits an institution that participates in Title IV programs from 

engaging in “substantial misrepresentation” of the nature of its educational program, its financial charges, or the 
employability of its graduates. ED has defined a misrepresentation as any statement made by the institution or a third 
party that provides educational programs, marketing, advertising, recruiting, or admissions services to the institution that 
is false, erroneous or has the likelihood or tendency to deceive. A substantial misrepresentation is any misrepresentation 
on which the person to whom it was made could reasonably be expected to rely, or has reasonably relied, to that person’s 
detriment. 

The regulation also covers statements made by any representative of an institution, including agents, employees 

and subcontractors, and statements made directly or indirectly to any third party, including state agencies, government 
officials or the public, and not just to students or prospective students.  Therefore, we are subject to this regulation. 

Considering the breadth of the definition of “substantial misrepresentation,” it is possible that despite our 
efforts to prevent such misrepresentations, our employees or contractors may make statements that could be construed as 
substantial misrepresentations for which our university partners would be held responsible by ED. We and our 
employees and subcontractors, as agents of our university partners, must use a high degree of care to comply with such 
rules and are prohibited by contract from making any false, erroneous or misleading statements about our university 
partners. To avoid an issue under the misrepresentation rule and similar rules, we assure that all marketing materials are 
approved in advance by our university partners before they are used by our employees and we carefully monitor our 
subcontractors. 

Additionally, matters regarding substantial misrepresentation, and defining what constitutes “aggressive 

recruiting,” are currently the subject of negotiated rulemaking.  While we are watching this process closely, we cannot 
determine what the outcome will be or the effect of these regulations on out university partners or on GCE. 

Despite our best efforts, we may face complaints from students and prospective students of our university 
partners over statements made by us and our agents throughout the conduct of our services which would expose our 
university partners, and derivatively us, to increased risk of enforcement action and applicable sanctions or other 
penalties and increased risk of private qui tam actions under the Federal False Claims Act. Also, if ED determines that 
an institution (including its contractors) has engaged in substantial misrepresentation, ED may revoke an institution’s 
program participation agreement, impose limitations on the institution’s participation in Title IV programs, deny 
applications from the institution for approval of new programs or locations or other matters, or initiate proceedings to 
fine the institution or limit, suspend, or terminate its eligibility to participate in Title IV programs. Similar rules apply 
under state laws or are incorporated in institutional accreditation standards and the Federal Trade Commission (“ FTC”)  
applies similar rules prohibiting any unfair or deceptive marketing practices to the education sector. On October 6, 2021 
the FTC announced that it is resurrecting Penalty Offense Authority under Section 5(m) of the FTC Act (the “Act”). 
Under the Act, the FTC may secure penalties against entities not a party to an original proceeding if the FTC can show 
that the entity had actual knowledge that the conduct in question was found to be unfair or deceptive. Entities that have 
actual knowledge of acts or practices the FTC has found to be unlawful and that subsequently engage in such unlawful 
acts or practices may be held liable for civil penalties up to $50,120 per violation.  Also on October 6, 2021, in an effort 
to establish actual knowledge and create a pathway for penalties in the event of post-notice acts or practices, the FTC 
issued notice to the 70 largest for-profit schools based on enrollment and revenues. The notice included a list of acts and 
practices that the FTC has determined are unfair or deceptive, including but not limited to acts relating to 
misrepresentation of employment opportunities and other benefits, together with citation to various prior determinations 
from cases previously litigated by the FTC.  GCU received the FTC’s notice on October 7, 2021. The FTC made clear 
that receipt of the notice itself does not reflect any assessment as to whether GCU has engaged in deceptive or unfair 
conduct. 

30 

 
If ED or another regulator determines that statements made by us or on our behalf are in violation of the 
regulations, we could be subject to sanctions and other liability, which could have a material adverse effect on our 
business. 

Negotiated Rulemaking. ED periodically issues new regulations and guidance that can have an adverse effect on 

our partner institutions.  ED has changed its regulations, and may make other changes in the future, in a manner which 
could require us to incur additional costs in connection with providing the services that we provide our partners affect 
their ability to remain eligible to participate in the Title IV programs, impose restrictions on their participation in the 
Title IV programs, affect the rate at which students enroll in our partners’ programs, or otherwise have a significant 
impact on our business and results of operations.  We cannot predict the timing and content of any new regulations or 
guidance that ED may seek to impose or whether and to what extent ED under the new administration may issue new 
regulations and guidance that could adversely impact our partner institutions. 

In May 2021, ED announced its intention to establish negotiated rulemaking committees to prepare proposed 
regulations on an extensive range of topics including without limitation changes of ownership and change in control of 
institutions of higher education, certification procedures for participation in the Title IV programs, standards of 
administrative capability, ability to benefit standards, borrower defense to repayment, discharges for borrowers with a 
total and permanent disability, closed school loan discharges, discharges for false certification of student eligibility, loan 
repayment plans, the public service loan forgiveness program, mandatory pre-dispute arbitration and prohibition of class 
action lawsuits provisions in institutional enrollment agreements, financial responsibility standards including events that 
indicate heightened financial risk, gainful employment, and Pell Grant eligibility for prison education programs.  
Additionally, on October 4, 2021, ED published a notice in the Federal Register announcing its intention to establish a 
negotiated rulemaking committee to prepare proposed regulations affecting institutional and programmatic eligibility, 
including the gainful employment rule and the 90/10 rule changes made by the ARPA.  ED published many of these 
regulations in Fall of 2022, some of which are discussed herein.  Additionally, ED is expected to publish proposed 
regulations related to gainful employment in the Federal Register for public comment in April 2023.  If the final 
regulations are published by or before November 1, 2023, then the regulations typically would not take effect until 
July 1, 2024.   However, we cannot predict the ultimate timing and content of any final regulations following the 
conclusion of the rulemaking process.  The negotiated rulemaking process could lead to future ED regulations that could 
adversely impact our partner institutions. 

On January 4, 2023, ED announced their intention to issue new regulations in eight different areas of higher 

education regulations via negotiated rulemaking. The topics include: 

•  Distance Education 
•  Accreditation and Related Issues  
•  State Authorization 
•  Third-Party Servicers and Related Agencies  
•  Cash Management 
•  Return to Title IV 
•  Federal TRIO Programs 
• 

Improving Use of Deferments and Forbearances. 

While ED has announced their intent to move forward on these topics in April, no proposed language has yet 

been put forth. It is expected that ED will soon give dates and times for at least two or more regional field hearings 
seeking public comment on the proposed regulatory topics they intend to review and rewrite. They will also provide a 
calendar for when the required negotiated rulemaking sessions will be held. While we will be watching this closely, we 
cannot predict what, if any impact this rulemaking will have on our business. 

We cannot predict with certainty the ultimate combined impact of the regulatory changes which have occurred 

in recent years and that may occur as a result of the upcoming negotiated rulemaking, nor can we predict the effect of 
future legislative or regulatory action by federal, state or other agencies regulating our education programs or other 
aspects of our operations, how any resulting regulations will be interpreted or whether we and our partner institutions 
will be able to comply with these requirements in the future. Any such actions by legislative or regulatory bodies that 

31 

 
affect our programs and operations could have a material adverse effect on our student population and our partner 
institutions, including the need to cease offering a number of programs. 

Regulatory Standards that May Restrict Institutional Expansion or Other Changes 

Many actions that our university partners may wish to take in connection with expanding their operations or 
other changes are subject to review or approval by the applicable regulatory agencies. For example, requirements and 
standards of state post-secondary agencies, accrediting commissions, and ED limit an institution’s ability in certain 
instances to establish additional teaching locations, implement new educational programs, or increase enrollment in 
certain programs. Many states require review and approval before institutions can add new locations or programs, and 
many states limit the number of pre-licensure professional students (such as nursing) colleges may enroll. Similarly, 
accrediting agencies (institutional and programmatic) generally require institutions to notify them in advance of adding 
new locations or implementing new programs, and upon notification may undertake a review of the quality of the facility 
or the program and the financial, academic, and other qualifications of the institution. 

With respect to ED, if an institution participating in the Title IV programs plans to add a new location or 

educational program, the institution must generally apply to ED to have the additional location or educational program 
designated as within the scope of the institution’s Title IV eligibility. Institutions that are fully certified to participate in 
the Title IV programs are not required to obtain ED’s approval of additional programs that lead to a bachelor’s, 
professional, or graduate degree at the same degree level as programs previously approved by ED, and, similarly, is not 
required to obtain advance approval for new programs that prepare students for gainful employment in the same or a 
related recognized occupation as an educational program that has previously been designated by ED as an eligible 
program at that institution if it meets certain minimum-length requirements.  GCU, because it is currently certified to 
participate in the Title IV programs on a month-to-month basis, is required to obtain ED approval for new programs, 
which requirement could impede GCU’s ability to introduce new programs and slow its growth. 

Item 1A.       Risk Factors 

There are many factors that affect our business, financial condition, operating results, cash flows and 
distributions, as well as the market price for our securities. The following is a description of important factors that may 
cause our actual results of operations in future periods to differ materially from those currently expected or discussed in 
forward-looking statements set forth in this Annual Report.  Additional risks and uncertainties not presently known to us 
or that we may currently deem immaterial also may impair our business operations. Forward-looking statements and 
such risks, uncertainties and other factors speak only as of the date of this Annual Report, and we expressly disclaim any 
obligation or undertaking to update or revise any forward-looking statement contained herein, to reflect any change in 
our expectations with regard thereto, or any other change in events, conditions or circumstances on which any such 
statement is based, except to the extent otherwise required by law. See “Forward-Looking Statements.” These risk 
factors should be read in conjunction with other information set forth in this Annual Report, including Item 7, 
Management’s Discussion and Analysis of Financial Condition and Results of Operations, and Item 8, Consolidated 
Financial Statements and Supplementary Data, including the related Notes to Consolidated Financial Statements. 

We currently provide services to 27 university partners across the United States, GCU is, and will for the 

foreseeable future remain, our most significant university partner.  Accordingly, the risk factors set forth below also 
include risks attributable to GCU’s operations, which could materially affect us. 

Risks Related to Our Relationship with GCU 

A large percentage of our revenue is attributable to our contractual relationship as a service provider to GCU, and 
the loss of, or a decline in enrollment in, GCU programs could significantly reduce our revenue and impact our 
overall financial performance. 

We expect the revenue derived from our Master Services Agreement with GCU to account for a large 

percentage of our revenue for the foreseeable future. Any decline in reputation or changes in policies of GCU could 
adversely affect its student enrollment and its overall financial and operating results, which could materially impact us. 

32 

 
Furthermore, GCU has the right to terminate the Master Services Agreement early after seven (7) years and, upon the 
termination or expiration of the Master Services Agreement, GCU is not required to continue using us as the provider of 
the services set forth thereunder. If GCU were to terminate or not renew its relationship with us, or if certain of the 
programs offered by GCU pursuant to the Master Services Agreement were to materially underperform for any reason, it 
could negatively affect our reputation, revenue and future operating results. 

GCU’s board of trustees and management have fiduciary and other duties that require them to focus on the best 
interests of GCU and, over time, those interests could diverge from those of GCE. 

While GCE believes that its relationship with GCU will remain strong, GCU’s board of trustees and 

management have fiduciary and other duties that require them to focus on the best interests of GCU and, over time, those 
interests could diverge from those of GCE. 

Our Chief Executive Officer’s role as President of GCU may adversely affect his ability to run GCE. 

Mr. Brian E. Mueller has served as the Chief Executive Officer of GCE since 2008, the Chairman of the Board 
of GCE since 2017 and the President of GCU since 2012. In connection with the Transaction, the Board of Directors of 
GCE and the board of trustees of GCU each determined that Mr. Mueller should retain those roles. Accordingly, 
Mr. Mueller serves as the Chairman of the Board and Chief Executive Officer of GCE and as the President of GCU, 
although he is prohibited from serving on the board of trustees of GCU.  Our Board and the board of trustees of GCU 
each recognized that Mr. Mueller’s dual role could raise conflict of interest issues.  Accordingly, at the time of the 
Transaction, GCU adopted governance provisions that prohibit Mr. Mueller from serving on the board of trustees of 
GCU.  We also jointly imposed a structure, through GCU’s governance documents and through express provisions of the 
Master Services Agreement, that prevent Mr. Mueller from participating in day-to-day management of, or negotiations 
between GCE and GCU relating to, the Master Services Agreement.  In addition, Mr. Mueller’s dual capacity may at 
times adversely affect his ability to devote time, attention, and effort to GCE. 

Other Risks Related to Our Business 

If we are determined to have paid improper incentive compensation to our covered employees, or tuition sharing 
arrangements are deemed to violate the incentive compensation regulations, our business will be impaired. 

An institution that participates in the Title IV programs may not provide any commission, bonus, or other 

incentive payment based directly or indirectly on success in securing enrollments or financial aid to any person or entity 
engaged in any student recruitment, admissions, or financial aid awarding activity. Current regulations provide that 
higher education institutions agree that it will not “provide any commission, bonus, or other incentive payment based in 
any part, directly or indirectly, upon success in securing enrollments or the award of financial aid, to any person or entity 
who is engaged in any student recruitment or admission activity, or in making decisions regarding the award of title IV, 
HEA program funds.” Pursuant to this regulation, we are prohibited from offering our covered employees, which are 
those involved with or responsible for recruiting or admissions activities, any bonus or incentive-based compensation 
based on the successful recruitment, admission or enrollment of students into a postsecondary institution. We are also 
precluded from offering our covered employees that work on financial aid matters (if any), any bonus or incentive-based 
compensation based on the award of financial aid to students enrolled in a postsecondary institution. 

In addition, the regulation raises a question as to whether companies like ours, as an entity, are prohibited from 

entering into tuition revenue-sharing arrangements with university partners. On March 17, 2011, ED issued official 
agency guidance, known as a “Dear Colleague Letter,” or the DCL, providing guidance on this point. The DCL states 
that “[t]he Department generally views payment based on the amount of tuition generated as an indirect payment of 
incentive compensation based on success in recruitment and therefore a prohibited basis upon which to measure the 
value of the services provided” and that “[t]his is true regardless of the manner in which the entity compensates its 
employees.” But the DCL also provides an important exception to the ban on tuition revenue-sharing arrangements 
between institutions and third parties. According to the DCL, ED does not consider payment based on the amount of 
tuition generated by an institution to violate the incentive compensation ban if the payment compensates an “unaffiliated 
third party” that provides a set of “bundled services” that includes recruitment services, such as those we provide. 

33 

 
Example 2-B in the DCL is described as a “possible business model” developed “with the statutory mandate in mind.” 
Example 2-B describes the following as a possible business model: 

“A third party that is not affiliated with the institution it serves and is not affiliated with any other institution 
that provides educational services, provides bundled services to the institution including marketing, enrollment 
application assistance, recruitment services, course support for online delivery of courses, the provision of 
technology, placement services for internships, and student career counseling. The institution may pay the 
entity an amount based on tuition generated for the institution by the entity’s activities for all the bundled 
services that are offered and provided collectively, as long as the entity does not make prohibited compensation 
payments to its employees, and the institution does not pay the entity separately for student recruitment services 
provided by the entity.” 

The DCL guidance indicates that an arrangement that complies with Example 2-B will be deemed to be in 
compliance with the incentive compensation provisions of the HEA and ED’s regulations. Our business model and 
contractual arrangements with our university partners closely follow Example 2-B in the DCL. In addition, we assure 
that none of our “covered employees” is paid any bonus or other incentive compensation in violation of the rule. 

Because the bundled services rule was promulgated in the form of agency guidance issued by ED in the form of 

a DCL and is not codified by statute or regulation, the rule could be altered or removed without prior notice, public 
comment period or other administrative procedural requirements that accompany formal agency rulemaking. Similarly, a 
court could invalidate the rule in an action involving our company or our university partners, or in action that does not 
involve us at all. The revision, removal or invalidation of the bundled services rule by Congress, ED or a court could 
require us to change our business model. 

We may have difficulty integrating future acquisitions, which would reduce the anticipated benefits of those 
transactions. 

We intend to continually evaluate potential acquisitions of complementary businesses, products, services and 
technologies, including those that are significant in size and scope. The risks we may encounter in acquisitions include: 

• 

if we incur significant debt to finance a future acquisition and our business does not perform as expected, 
we may have difficulty complying with debt covenants; 

•  we may be unable to make a future acquisition which is in our best interest due to our existing 

indebtedness; 
if we use our stock to make a future acquisition, it will dilute existing stockholders; 

• 
•  we may have difficulty assimilating the operations and personnel of any acquired company; 
• 

the challenge and additional investment involved with integrating new products, services and technologies 
into our sales and marketing process; 
our ongoing business may be disrupted by transition and integration issues; 
the costs and complexity of integrating the internal information technology infrastructure of each acquired 
business with ours may be greater than expected and may require additional capital investments; 

• 
• 

•  we may be unable to achieve the financial and strategic goals for any acquired businesses; 
•  we may have difficulty in maintaining controls, procedures and policies during the transition and 

integration period following a future acquisition; 
our relationships with existing clients could be adversely affected; and 
as successor we may be subject to certain liabilities of our acquisition targets. 

• 
• 

Our failure to effectively integrate any future acquisition would adversely affect the benefit of such transaction, 

including potential synergies or sales growth opportunities, in the time frame anticipated. 

34 

 
Our success depends, in part, on the effectiveness of our marketing and advertising programs in recruiting new 
students. 

Building awareness of our university partner institutions, and the programs they offer, is critical to our ability to 
attract prospective students. It is also critical to our success that we convert prospective students to enrolled students in a 
cost-effective manner and that these enrolled students remain active in the programs of our client institutions. The 
tightness of the job market has historically had an impact on our ability to successfully recruit new students especially 
for students considering re-careering into a different field.  Historically the percentage of students we recruited that were 
re-careering was low but with the increase in university partners and off-campus classroom and laboratory sites and the 
growth in new online licensure programs by GCU, the number of students we recruit that are re-careering is growing. 
Therefore, changes in the job market will impact our ability to recruit students.  Some of the other factors that could 
prevent us from successfully recruiting, enrolling, and retaining students in those programs include: 

• 

• 
• 

• 
• 
• 

• 

• 

• 

• 
• 

• 
• 
• 
• 

the reduced availability of, or higher interest rates and other costs associated with, Title IV loan funds or 
other sources of financial aid; 
the emergence of more successful competitors; 
factors related to our marketing, including the costs and effectiveness of Internet advertising and broad-
based branding campaigns and recruiting efforts; 
performance problems with our online systems; 
failure of our client institutions to maintain institutional and specialized accreditations; 
the requirements of the education agencies that regulate our client institutions which could restrict their 
initiation of new programs and modification of existing programs; 
the requirements of the education agencies that regulate our university partner institutions which restrict the 
ways schools can compensate their recruitment personnel; 
increased regulation of online education, including in states in which our university partner institutions do 
not have a physical presence; 
restrictions that may be imposed on graduates of online programs that seek certification or licensure in 
certain states; 
student dissatisfaction with our services and programs; 
damage to our reputation or other adverse effects as a result of negative publicity in the media, in industry 
or governmental reports, or otherwise, affecting us or other companies in the post-secondary education 
sector; 
price reductions by competitors that we are unwilling or unable to match; 
a decline in the acceptance of online education; 
an adverse economic or other development that affects job prospects in our core disciplines; and 
a decrease in the perceived or actual economic benefits that students derive from the programs offered by 
any university partner institution. 

If we are unable to continue to develop awareness of the programs of our university partners, and to recruit, 

enroll, and retain students, enrollments would suffer and our ability to increase revenues and maintain profitability 
would be significantly impaired. 

Our failure to keep pace with changing market needs and technology could harm our ability to meet the needs of our 
client institutions. 

We have invested significant resources to develop and implement features that enhance the online classroom 

experience, such as delivering course content through streaming video, simulations, and other interactive enhancements 
as well as technology to meet the back-office support needs of our client institutions’ students. Our information 
technology systems and tools could become impaired or obsolete due to our action or failure to act. For instance, we 
could install new information technology without accurately assessing its costs or benefits, or we could experience 
delayed or ineffective implementation of new information technology. We could fail to respond in a timely manner for 
future technological developments in our industry. Should our actions or failure to act impair or render our information 
technology less effective, this could have a material adverse effect on our business, financial condition, results of 
operations and cash flows. 

35 

 
A decline in the overall growth of enrollment in post-secondary institutions, or in the number of students seeking 
degrees online, could cause our university partner institutions to experience lower enrollment, which could negatively 
impact our future growth. 

Based on industry analyses, enrollment growth in degree-granting, post-secondary institutions is slowing and 

that the number of high school graduates that are eligible to enroll in degree-granting, post-secondary institutions is 
expected to continue to decrease over the next few years. In order to maintain current growth rates, we will need to 
attract a larger percentage of students in existing markets to our client institutions and work with university partner 
institutions to create new academic programs. In addition, if job growth in the fields related to our university partners’ 
core disciplines is weaker than expected, as a result of any regional or national economic downturn or otherwise, fewer 
students may seek the types of degrees that our clients offer. Our failure to attract new students for our university 
partners, or the decisions by prospective students to seek degrees in other disciplines, would have an adverse impact on 
our future growth. 

We face competition from established and other emerging companies, which could divert university partners to our 
competitors, result in pricing pressure and significantly reduce our revenue. 

We expect existing competitors and new entrants to the educational services market to revise and improve their 

business models constantly in response to challenges from competing businesses, including ours.  

Our primary competitors include EmbanetCompass (owned by Pearson), Wiley Education Services, and 2U. 
There are also several new and existing vendors providing some or all of the services we provide to other segments of 
the education market, and these vendors may pursue the institutions we target. In addition, colleges and universities may 
choose to continue using or to develop their own solutions in-house, rather than pay for our solutions. 

Increased competition may result in changes in the revenue share percentage we are able to negotiate to receive 

from a university partner. The competitive landscape may also result in longer and more complex sales cycles with a 
prospective university partner, which would negatively affect our ability to add additional university partners and thus 
our ability to grow our business. 

A number of competitive factors could cause us to lose potential university partner opportunities or force us to 

offer our solutions on less favorable economic terms, including 

• 

• 

• 

competitors may develop service offerings that our potential university partners find to be more compelling 
than ours; 
competitors may adopt more aggressive pricing policies and offer more attractive sales terms, adapt more 
quickly to new technologies and changes in university partner and student requirements, and devote greater 
resources to the acquisition of qualified students than we can; and 
current and potential competitors may establish cooperative relationships among themselves or with third 
parties to enhance their products and expand their markets, and our industry is likely to see an increasing 
number of new entrants and increased consolidation. Accordingly, new competitors or alliances among 
competitors may emerge and rapidly acquire significant market share. 

We may not be able to compete successfully against current and future competitors. In addition, competition 

may intensify as our competitors raise additional capital and as established companies in other market segments or 
geographic markets expand into our market segments or geographic markets. If we cannot compete successfully against 
our competitors, our ability to grow our business could be impaired. 

We are subject to laws and regulations as a result of our collection and use of personal information, and any 
violations of such laws or regulations, or any breach, theft, or loss of such information, could adversely affect our 
reputation and operations. 

Possession and use of personal information in our operations subjects us to risks and costs that could harm our 

business. We collect, use, and retain large amounts of personal information regarding our primary university partner’s 
applicants and students, including social security numbers, tax return information, personal and family financial data, 

36 

 
and credit card numbers. We also collect and maintain personal information of our employees in the ordinary course of 
our business. Our services can be accessed globally through the Internet. Therefore, we may be subject to the application 
of national privacy laws in countries outside the U.S. from which applicants and students access our services. Such 
privacy laws could impose conditions that limit the way we market and provide our services. 

Our computer networks and the networks of certain of our vendors that hold and manage confidential 

information on our behalf may be vulnerable to unauthorized access, employee theft or misuse, computer hackers, 
computer viruses, and other security threats. Confidential information may also inadvertently become available to third 
parties when we integrate systems or migrate data to our servers in connection with periodic hardware or software 
upgrades. 

Due to the sensitive nature of the personal information stored on our servers, our networks may be targeted by 

hackers seeking to access this data. A user who circumvents security measures could misappropriate sensitive 
information or cause interruptions or malfunctions in our operations. Although we use security and business controls to 
limit access and use of personal information, a third party may be able to circumvent those security and business 
controls, which could result in a breach of student or employee privacy. In addition, errors in the storage, use, or 
transmission of personal information could result in a breach of privacy for current or prospective students or employees. 
Possession and use of personal information in our operations also subjects us to legislative and regulatory burdens that 
could require us to implement certain policies and procedures, such as the procedures we adopted to comply with the 
Red Flags Rule that was promulgated by the FTC under the federal Fair Credit Reporting Act and that requires the 
establishment of guidelines and policies regarding identity theft related to student credit accounts, and could require us 
to make certain notifications of data breaches and restrict our use of personal information. Similarly, California passed 
the California Consumer Privacy Act (CCPA) in 2018 (which went into effect in 2020), and Massachusetts recently 
proposed MA Bill SD 341, “An Act relative to consumer data privacy.” There are similar bills pending in a number of 
other states, as well. CCPA and MA Bill SD 341 each represent a trend toward stronger privacy protections and greater 
data transparency in the U.S. Currently, federal law legislates privacy on an industry by industry basis. Without an 
overarching federal law driving privacy compliance, the risk is high of a patchwork of privacy legislation formed by 
individual state laws, similar to the states’ approach to breach notification obligations. This could not only increase costs 
for compliance but also raise the risk of enforcement by individual state Attorneys General.  A violation of any laws or 
regulations relating to the collection or use of personal information could result in the imposition of fines against us. As 
a result, we may be required to expend significant resources to protect against the threat of these security breaches or to 
alleviate problems caused by these breaches. A major breach, theft, or loss of personal information regarding our 
university partner’s students and their families or our employees that is held by us or our vendors, or a violation of laws 
or regulations relating to the same, could have a material adverse effect on our reputation and result in further regulation 
and oversight by federal and state authorities and increased costs of compliance. 

We are required to comply with The Family Educational Rights and Privacy Act, or FERPA, and failure to do so 
could harm our reputation and negatively affect our business. 

FERPA generally prohibits an institution of higher education participating in Title IV programs from disclosing 

personally identifiable information from a student’s education records without the student’s consent.  Our university 
partners and their students disclose to us certain information that originates from or comprises a student education record 
under FERPA.  As an entity that provides services to institutions participating in Title IV programs, we are indirectly 
subject to FERPA, and we may not transfer or otherwise disclose any personally identifiable information from a student 
record to another party other than in a manner permitted under the statute.  If we violate FERPA, it could result in a 
material breach of contract with one or more of our university partners and could harm our reputation.  Further, in the 
event that we disclose student information in violation of FERPA, ED could require a university partner to suspend our 
access to their student information for at least five years. 

Capacity constraints, system disruptions, or security breaches in our online computer networks and phone systems 
could have a material adverse effect on our ability to attract and retain students. 

The performance and reliability of the infrastructure of our computer networks and phone systems, including 
the online programs of our university partners, is critical to our operations, reputation and to our ability to attract and 

37 

 
retain students on our university partners’ behalf. Any computer system disruption or failure, or a sudden and significant 
increase in traffic on the servers that host our online operations, may result in the online courses and programs being 
unavailable for a period of time. In addition, any significant failure of our computer networks or servers, whether as a 
result of third-party actions or in connection with planned upgrades and conversions, could disrupt our operations. 
Individual, sustained, or repeated occurrences could significantly damage the reputation of our technology/services and 
result in a loss of potential or existing students of our university partner institutions. Additionally, our operations are 
vulnerable to interruption or malfunction due to events beyond our control, including natural disasters and network and 
telecommunications failures. Our computer networks may also be vulnerable to unauthorized access, computer hackers, 
computer viruses, malicious code, organized cyber-attacks and other security problems. A user who circumvents security 
measures could misappropriate proprietary information or cause interruptions to or malfunctions in operations. As a 
result, we may be required to expend significant resources to protect against the threat of these security breaches or to 
alleviate problems caused by these incidents. Any interruption to our operations could have a material adverse effect on 
our ability to attract students to our university partner’s programs and to retain those students. 

Risks Related to the Extensive Regulation of The Higher Education Industry 

Our failure, or our university partners’ failure, to comply with the extensive regulatory requirements governing 
institutions of higher education could result in financial penalties, restrictions on our operations or growth, or loss of 
external financial aid funding for our university partners’ students. 

To participate in the Title IV programs, a school must be authorized by the appropriate state post-secondary 

agency or agencies, be accredited by an accrediting commission recognized by ED, and be certified as an eligible 
institution by ED. In addition, the operations and programs of our primary university partner, and any future university 
partners, are regulated by other state education agencies and additional accrediting commissions. As a result of these 
requirements, we are subject to extensive regulation from state entities, institutional accrediting commissions, 
specialized accrediting commissions, and ED. These regulatory requirements cover many of our operations, as well as 
the operations of our university partners. These include regulations related to educational programs, instructional and 
administrative staff, administrative procedures, marketing, recruiting, financial operations, and financial condition of any 
university partner. These regulatory requirements also affect our ability to assist university partner institutions with 
adding new educational programs and changing existing educational programs. The agencies that regulate higher 
education periodically revise their requirements and modify their interpretations of existing requirements. Regulatory 
requirements are not always precise and clear, and regulatory agencies may sometimes disagree with the way we have 
(or any university partner has) interpreted or applied these requirements. Any misinterpretation of regulatory 
requirements could materially adversely affect us. If we fail, or any university partner institution fails, to comply with 
any of these regulatory requirements, we or any university partner could suffer financial penalties, limitations on our 
operations, or other sanctions, each of which could materially adversely affect us. In addition, if we or any university 
partner are charged with regulatory violations, our reputation could be damaged, which could have a negative impact on 
our stock price and enrollments at university partner institutions. ED and other regulators have increased the frequency 
and severity of their enforcement actions against post-secondary schools. In some cases, these enforcement actions have 
resulted in material sanctions, loss of Title IV eligibility, or closure in schools. We cannot predict with certainty how all 
of these regulatory requirements will be applied, or whether we will be able to comply with all of the applicable 
requirements in the future. 

Rulemaking by ED could materially and adversely affect our business. 

Over the past few years, ED has regularly promulgated new regulations and guidance that impact our university 

partners and our business directly.  These and other regulations and guidance documents, including those discussed 
above under “Business – Regulation,” can increase our operating costs and, in some cases, change the manner in which 
we operate our business. In addition, because certain of these regulations have been vacated or blocked as a result of 
litigation challenging the regulations, there remains substantial uncertainty regarding their present or future effectiveness 
or enforcement. New or amended regulations in the future, particularly regulations focused on third-party servicers, 
could further negatively impact our business. 

38 

 
If ED does not recertify a university partner institution to continue participating in the Title IV programs, the 
students we assist would lose their access to Title IV program funds, or a university partner institution could be 
recertified but required to accept significant limitations as a condition of its continued participation in the Title IV 
programs. 

ED certification to participate in the Title IV programs lasts a maximum of six years, and institutions are thus 

required to seek recertification from ED on a regular basis in order to continue their participation in the Title IV 
programs. An institution must also apply for recertification by ED if it undergoes a change in control, as defined by ED 
regulations, and may be subject to similar review if it expands its operations or educational programs in certain ways. 

As an example, on November 6, 2019, ED informed GCU that it had approved the Transaction and granted to 
GCU a provisional PPA, permitting GCU to participate in Title IV, HEA programs on a provisional basis for the period 
through September 30, 2022.  This PPA, which was automatically granted on a provisional basis due to the fact that the 
Transaction constituted a change of control of GCU, was granted without any requirement to post a letter of credit or any 
growth restrictions.  Accordingly, GCU is authorized to participate in Title IV, HEA programs for the stated period. As 
required, GCU filed a renewal application three months in advance of the scheduled expiration date. ED has not made a 
decision on its recertification application, and therefore its provisional certification to participate in the Title IV 
programs has been automatically extended on a month-to-month basis until ED makes its decision.  Institutions are 
routinely given a month-to-month extension on their PPA until ED has completed its review of the application.   For 
example, when GCU’s provisional PPA expired in June 2008, it continued to receive a month-to-month extension 
between that date and April 2011 when ED issued it a new, provisional PPA.  For a school that is certified on a 
provisional basis, the ED may revoke the institution’s certification without advance notice or advance opportunity for the 
institution to challenge that action. For a school that is provisionally certified on a month-to-month basis, like GCU, the 
ED may allow the institution’s certification to expire at the end of any month without advance notice, and without any 
formal procedure for review of such action. To our knowledge, such action is very rare and has only occurred upon a 
determination that an institution is in substantial violation of material Title IV requirements. 

There can be no assurance that ED will recertify any university partner institution at that time or that it will not 

impose conditions or other restrictions on any university partner institution as a condition of approving any future 
recertification. If ED does not renew or withdraws certification to participate in the Title IV programs from any 
university partners, students at that institution would no longer be able to receive Title IV program funds. Alternatively, 
ED could renew a university partner institution’s certification, but restrict or delay students’ receipt of Title IV funds, 
limit the number of students to whom it can disburse such funds, place other restrictions on the institution, or it could 
delay recertification after any university partners’ program participation agreement expires, in which case our university 
partner’s certification would continue on a month-to-month basis, which is GCU’s current status. Any of these outcomes 
could have a material adverse effect on our university partners’ enrollments and us. 

A university partner institution could lose the ability to participate in the Title IV programs if it fails to maintain its 
institutional accreditation, and our university partners’ student enrollments could decline if a client institution fails to 
maintain any of its accreditations or approvals. 

An institution must be accredited by an accrediting commission recognized by ED in order to participate in the 
Title IV programs. Our primary university partner, GCU has been regionally accredited by the HLC and its predecessor 
since 1968, most recently obtaining reaccreditation in 2017 for the ten-year period through 2027, and the HLC approved 
the Transaction in February 2018. Some of our other partners are accredited by HLC while the others are accredited by 
different accrediting bodies that are likely to have standards that are different from those of the HLC. Accrediting bodies 
review the accredited status of institutions periodically (for example, the HLC reviews institutions every ten years, along 
with a mid-term report in year four). 

If any client institution fails to satisfy the relevant accrediting standards, it could lose accreditation, which 

would cause a revocation of its eligibility to participate in the Title IV programs. This could cause a significant decline 
in student enrollments and could have a material adverse effect on us. In addition, many university partner institutions 
will have educational programs that are also accredited by specialized accrediting commissions or approved by 
specialized state agencies. If our university partner institutions fail to satisfy the standards of any of those specialized 

39 

 
accrediting commissions or state agencies, the institution could lose the specialized accreditation or approval for the 
affected programs, which could result in materially reduced student enrollments in those programs and have a material 
adverse effect on us. 

A university partner institution may lose eligibility to participate in the Title IV programs if its student loan default 
rates are too high. 

An institution may lose its eligibility to participate in some or all of the Title IV programs if, for three 
consecutive years, 30% or more of its students who were required to begin repayment on their student loans in one year 
default on their payment by the end of the second year. In addition, an institution may lose its eligibility to participate in 
some or all of the Title IV programs if the default rate of its students exceeds 40% for any single year. While GCU’s 
cohort default rates, for example, have historically been significantly below these levels, we cannot assure you that this 
will continue to be the case. Increases in interest rates or declines in income or job losses for students could contribute to 
higher default rates on student loans. In addition, while we will conduct appropriate diligence on new university partner 
institutions, we cannot guarantee that all university partner institutions will have a cohort default rate as low as GCU. 
Having a university partner exceed the student loan default rate thresholds and losing eligibility to participate in the Title 
IV programs would have a material adverse effect on our business, prospects, financial condition, and results of 
operations. Any future changes in the formula for calculating student loan default rates, economic conditions, or other 
factors that cause default rates to increase, could materially adversely affect us. 

If our university partner institutions do not meet specific financial responsibility standards established by ED, they 
may be required to post a letter of credit or accept other limitations in order to continue participating in the Title IV 
programs, or could lose eligibility to participate in the Title IV programs. 

To participate in the Title IV programs, an institution must either satisfy specific quantitative standards of 

financial responsibility prescribed by ED or post a letter of credit in favor of ED and possibly accept operating 
restrictions as well. These financial responsibility tests are applied to each institution on an annual basis based on the 
institution’s audited consolidated financial statements, and may be applied at other times, such as if the institution 
undergoes a change in control. These tests may also be applied to an institution’s parent company or other related entity. 
The operating restrictions that may be placed on an institution that does not meet the quantitative standards of financial 
responsibility include being transferred from the advance payment method of receiving Title IV program funds to either 
the reimbursement or the heightened cash monitoring system, which could result in a significant delay in the institution’s 
receipt of those funds. As a service provider, we are not directly subject to this regulation. However, if ED were to 
determine that a university partner institution did not meet the financial responsibility standards due to a failure to meet 
the composite score or other financial responsibility factors, ED could impose a range of sanctions on the institution, 
such as requiring the institution to post a letter of credit, accept provisional certification (which would hamper the ability 
of the institution to add new programs), comply with additional ED monitoring requirements, agree to receive Title IV 
program funds under an arrangement other than ED’s standard advance funding arrangement, such as the reimbursement 
system of payment or heightened cash monitoring, and to comply with or accept other limitations on the ability to 
increase the number of programs offered by our client institutions or the number of students they enroll, any of which 
sanctions could have an adverse impact on our business. For example, GCU, calculated its composite score with respect 
to its fiscal years ending June 30, 2022 and 2021.  As of June 30, 2022 and 2021, GCU’s composite score per GCU’s 
audited financial statements was 1.8 and 1.9, respectively, using the proprietary school calculation.  If GCU’s future 
composite scores do not exceed 1.5, ED could impose sanctions.  If any such sanctions were imposed on GCU or one of 
our other partners, it could have a negative impact on our ability to conduct our business.  In addition, if its composite 
score dropped low enough, it could cause GCU to be ineligible for participation in NC-SARA, which would require 
GCU to become authorized in numerous states in which it operates or has students. 

If our university partner institutions do not comply with ED’s administrative capability standards, we could suffer 
harm. 

To continue participating in the Title IV programs, an institution must demonstrate to ED that the institution is 

capable of adequately administering the Title IV programs under specific standards prescribed by ED. These 
administrative capability criteria require, among other things, the institution to have an adequate number of qualified 

40 

 
personnel to administer the Title IV programs, have adequate procedures for disbursing and safeguarding Title IV funds 
and for maintaining records, submit all required reports and consolidated financial statements in a timely manner, and 
not have significant problems that affect the institution’s ability to administer the Title IV programs. As a service 
provider, we assist our university partners with some facets of these areas. As such, we must be mindful of, and 
compliant with, the administrative capability requirements. If our university partner institutions fail to satisfy any of 
these criteria, ED may assess financial penalties against such institutions, restrict the manner in which those institutions 
receive Title IV funds, require them to post a letter of credit, place them on provisional certification status, or limit or 
terminate participation in the Title IV programs, any of which could materially adversely affect us. As a third-party 
servicer, if we are the cause of the administrative deficiency, we may also face monetary sanctions and actions to limit, 
suspend, or terminate our ability to offer those and other services to institutions of higher education. 

A finding that our university partner institutions violated ED’s substantial misrepresentation regulation could 
materially and adversely affect our business. 

The HEA prohibits an institution that participates in Title IV programs from engaging in “substantial 
misrepresentation” of the nature of its educational program, its financial charges, or the employability of its graduates. 
Under these rules, a misrepresentation is any statement made by the institution or a third party that provides educational 
programs, marketing, advertising, recruiting, or admissions services to the institution that is false, erroneous or has the 
likelihood or tendency to deceive or confuse. A substantial misrepresentation is any misrepresentation on which the 
person to whom it was made could reasonably be expected to rely, or has reasonably relied, to that person’s detriment. 
The regulation also covers statements made by any representative of an institution, including agents, employees and 
subcontractors, and statements made directly or indirectly to any third party, including state agencies, government 
officials or the public, and not just to students or prospective students. Considering the breadth of the definition of 
“substantial misrepresentation,” it is possible that despite our efforts to prevent such misrepresentations, our employees 
or contractors may make statements that could be construed as substantial misrepresentations for which our current and 
any future university partners would be held responsible by ED. We and our employees and subcontractors, as agents of 
our university partners, must use a high degree of care to comply with such rules and are prohibited by contract from 
making any false, erroneous or misleading statements about our university partners. To avoid an issue under the 
misrepresentation rule and similar rules, we assure that all marketing materials are approved in advance by our 
university partners before they are used by our employees and we carefully monitor our employees and subcontractors 
conversations with students and prospective students. 

Despite our best efforts, we may face complaints from our university partners’ students and prospective 

students over statements made by us and our agents throughout the conduct of all our services which would expose our 
university partners, and derivatively us, to increased risk of enforcement action and applicable sanctions or other 
penalties and increased risk of private qui tam actions under the Federal False Claims Act. Also, if ED determines that 
an institution (including its contractors) has engaged in substantial misrepresentation, ED may revoke an institution’s 
program participation agreement, impose limitations on the institution’s participation in Title IV programs, deny 
applications from the institution for approval of new programs or locations or other matters, or initiate proceedings to 
fine the institution or limit, suspend, or terminate its eligibility to participate in Title IV programs. Similar rules apply 
under state laws or are incorporated in institutional accreditation standards and the FTC applies similar rules prohibiting 
any unfair or deceptive marketing practices to the education sector. If ED or other regulator determines that statements 
made by us or on our university partner’s behalf are in violation of the regulations, we could be subject to sanctions and 
other liability, which could have a material adverse effect on our business. 

To the extent we are performing return to Title IV calculations for our university partner institutions, we are subject 
to sanctions if we fail to correctly calculate and timely return Title IV program funds for students who withdraw 
before completing their educational program. 

A school participating in the Title IV programs must calculate the amount of unearned Title IV program funds 

that it has disbursed to students who withdraw from their educational programs before completing such programs and 
must return those unearned funds to the appropriate lender or ED in a timely manner, generally within 45 days of the 
date the school determines that the student has withdrawn. To the extent our services for a university partner include 
conducting returns to Title IV, as they do with our primary university partner, GCU, we would likely be jointly and 

41 

 
severally liable to ED, along with the relevant client, for return of those funds. Further, we could be fined or otherwise 
sanctioned by ED, which could increase our cost of regulatory compliance and materially adversely affect us. Further, a 
failure to comply with these regulatory requirements could result in termination of our ability to continue providing these 
services to other university partner institutions, which would materially affect us. 

A reduction in funding or new restrictions on eligibility for the Federal Pell Grant Program, or the elimination of 
subsidized Stafford loans, could make college less affordable for certain students at our university partner 
institutions, which could negatively impact our university partner institutions’ enrollments, revenue and results of 
operations. 

The U.S. Congress must periodically reauthorize the HEA and annually determine the funding level for each 

Title IV program. In 2008, the HEA was reauthorized through September 30, 2013 by the Higher Education Opportunity 
Act. Changes to the HEA, including changes in eligibility and funding for Title IV programs, are likely to occur in 
subsequent reauthorizations, but we cannot predict the scope or substance of any such changes. 

Any action by Congress that significantly reduces Title IV program funding, whether through across-the-board 
funding reductions, sequestration or otherwise, or materially impacts the eligibility of our client institutions or students 
to participate in Title IV programs would have a material adverse effect on our client institutions enrollment, financial 
condition, results of operations and cash flows. Congressional action could also require us to modify our practices in 
ways that could increase our administrative costs and reduce our operating income, which could have a material adverse 
effect on our financial condition, results of operations and cash flows. 

We cannot offer new programs for our university partners or expand university partner operations into certain states 
if such actions are not timely approved by the applicable regulatory agencies, and our university partners may have to 
repay Title IV funds disbursed to students enrolled in any such programs, schools, or states if they do not obtain prior 
approval. 

Our expansion efforts include developing new educational programs for our university partners. If our 
university partner institutions are unable to obtain the necessary approvals for such new programs or operations, or if our 
university partner institutions are unable to obtain such approvals in a timely manner, our ability to consummate the 
planned actions and the ability of our university partner institutions to provide Title IV funds to any affected students 
would be impaired, which could have a material adverse effect on our expansion plans. For example, GCU, because it is 
currently certified to participate in the Title IV programs on a month-to-month basis, is required to obtain ED approval 
for new programs, which requirement could impede GCU’s ability to introduce new programs and slow its growth.  

If our university partner institutions do not maintain state authorization, they may not operate or participate in the 
Title IV programs. 

A school that grants degrees or certificates must be authorized by the relevant education agency of the state in 
which it is located. State authorization is also required for their students to be eligible to receive funding under the Title 
IV programs. To maintain their state authorization, our university partner institutions must continuously meet standards 
relating to, among other things, educational programs, facilities, instructional and administrative staff, marketing and 
recruitment, financial operations, addition of new locations and educational programs, and various operational and 
administrative procedures. If our client institutions fail to satisfy any of these standards, they could lose state 
authorization to offer educational programs, which would also cause them to lose eligibility to participate in the Title IV 
programs and have a material adverse effect on us. 

In addition, almost every state imposes regulatory requirements on educational institutions that have physical 

facilities located within the state’s boundaries. Individual state laws establish standards in areas such as educational 
programs, facilities, instructional and administrative staff, marketing and recruitment, financial operations, addition of 
new locations and educational programs, and various operational and administrative procedures, some of which are 
different than the standards prescribed by other regulators. Several states have sought to assert jurisdiction over 
educational institutions offering online degree programs that have no physical location in the state but that have some 

42 

 
activity in the state, such as enrolling or offering educational services to students who reside in the state, employing 
faculty who reside in the state, or advertising to or recruiting prospective students in the state. 

State regulatory requirements for online education have historically varied among the states. To address this 

issue and to meet new ED requirements many schools have applied and have been approved to be an approved 
institutional participant in the State Authorization Reciprocity Agreement (“SARA”). SARA is an agreement among 
member states, districts and territories that establishes comparable national standards for interstate offering of post-
secondary distance education courses and programs. It is intended to make it easier for students to take online courses 
offered by post-secondary institutions based in another state. SARA is overseen by a national council (NC-SARA) and 
administered by four regional education compacts. GCU, for example, is a member of SARA in Arizona (AZ-SARA), 
which is administered by the Western Interstate Commission for Higher Education (referred to as W-SARA). There is 
a yearly renewal for participating in NC-SARA and AZ-SARA and institutions must agree to meet certain requirements 
to participate. As of June 30, 2018, all states other than California are members of SARA. 

Any state that does not participate in SARA may impose regulatory requirements on out-of-state post-
secondary institutions operating within their boundaries, such as those having a physical facility or conducting certain 
academic activities within the state. GCU, for example, enrolls students in all 50 states and the District of Columbia. 
Although it is currently licensed, authorized, in-process, or exempt in all non-SARA jurisdictions in which it operates, if 
GCU fails to comply with state licensing or authorization requirements for a state, or fails to obtain licenses or 
authorizations when required, it could lose its state license or authorization by that state or be subject to other sanctions, 
including restrictions on its activities in, and fines and penalties imposed by, that state, as well as fines, penalties, and 
sanctions imposed by ED. The loss of licensure or authorization in any non-SARA state by a client institution could 
prohibit us from recruiting prospective students or offering services to current students in that state, which could 
significantly reduce our university partner’s enrollments. 

Laws, regulations, or interpretations related to doing business over the Internet could also increase our cost of 

doing business and affect our ability to recruit students in particular states, which could, in turn, negatively affect 
enrollments and revenues and have a material adverse effect on our business. 

Additionally, regulatory agencies may sometimes disagree with the way we have interpreted or applied these 

requirements. Any misinterpretation by us of these regulatory requirements or adverse changes in regulations or 
interpretations thereof by regulators could materially adversely affect us. If a university partner institution fails to 
comply with state licensing or authorization requirements for a state in which it operates, or fails to obtain licenses or 
authorizations when required, it could lose its state licensure or authorization by that state or be subject to other 
sanctions, including restrictions on its activities in, and fines and penalties imposed by, that state, as well as fines, 
penalties, and sanctions imposed by ED. The loss of licensure or authorization in a state other than a state in which a 
university partner institution is physically located could prohibit us from recruiting prospective students or assisting with 
offering educational services to current students in that state, which could significantly reduce enrollments. 

Furthermore, our university partners must typically maintain a composite score of at least 1.5 to maintain their 

membership in a State Authorization Reciprocity Agreement, or SARA.  Failure to maintain that score, and loss of 
eligibility for SARA, could result in the loss of the ability to offer online programs in various states unless the university 
partner is otherwise eligible to do so.  This could greatly affect our ability to market our university partners’ online 
programs. 

Government agencies, regulatory agencies, and third parties may conduct compliance reviews, bring claims, or 
initiate litigation against us or our university partners based on alleged violations of the extensive regulatory 
requirements applicable to us and our university partners, which could cause the imposition of sanctions against us 
or our university partners. 

Because our university partner institutions operate in a highly regulated industry, they are subject to program 
reviews, audits, investigations, claims of non-compliance, and lawsuits by government agencies, regulatory agencies, 
students, employees, stockholders, and other third parties alleging non-compliance with applicable legal requirements, 
many of which are imprecise and subject to interpretation. Similarly, we could be subject to those same reviews. If the 

43 

 
result of any such proceeding is unfavorable to our university partners, they may lose or have limitations imposed on 
their state licensing, accreditation, or Title IV program participation; be required to pay monetary damages (including 
triple damages in certain whistleblower suits); or be subject to fines, injunctions, or other penalties, any of which could 
have a material adverse effect on their business, prospects, financial condition, and results of operations. Similarly, 
reviews of us directly could also impose a host of limitations and monetary penalties and fines for wrongful actions on 
our part. Claims and lawsuits brought against us or our university partners, even if they are without merit, may also 
result in adverse publicity, damage our reputation, negatively affect the market price of our stock, adversely affect 
student enrollments, and reduce the willingness of third parties to do business with us. Even if we adequately address the 
issues raised by any such proceeding and successfully defend against it, we may have to devote significant financial and 
management resources to address these issues, which could harm our business. 

The regulatory guidance governing third-party servicers imposes a number of requirements on our business and may 
expose us to liability for certain regulatory violations that are coextensive with our university partner institutions. 

A “Third-party servicer” is any person or entity used by “any eligible institution of higher education to 

administer, through either manual or automated processing, any aspect of such institution’s student assistance 
programs.”  Third party servicers have a number of requirements. For example, they must conduct and submit to ED 
compliance audits under 34 C.F.R. § 668.23. In addition, they must comply with the requirements of 34 C.F.R. § 668.25, 
which requires third-party servicers, in their contracts with institutions, to be contractually obligated to, among other 
things: 

•  Comply with all statutory provisions of or applicable to Title IV of the HEA, including the requirement to 
use any funds that the servicer administers under any Title IV, HEA program and any interest or other 
earnings thereon solely for the purposes specified in and in accordance with that program; 

•  Refer to the Office of Inspector General of ED for investigation any information indicating there is 

reasonable cause to believe that the institution might have engaged in fraud or other criminal misconduct in 
connection with the institution’s administration of any Title IV, HEA program or an applicant for Title IV, 
HEA program assistance might have engaged in fraud or other criminal misconduct in connection with his 
or her application; and 

•  Be jointly and severally liable with the institution to the Secretary for any violation by the servicer of any 
statutory provision of or applicable to Title IV of the HEA, any regulatory provision prescribed under that 
statutory authority, and any applicable special arrangement, agreement, or limitation entered into under the 
authority of statutes applicable to Title IV of the HEA. 

We are also subject to a number of data security and privacy regulations given our role as a third-party servicer 
and these standards are evolving.  To the extent we continue to provide third party servicer functions, we will be subject 
to these requirements, the compliance with which can materially impact our business model. Additionally, on January 4, 
2023, ED announced their intention to issue new regulations in eight different areas of higher education regulations via 
negotiated rulemaking including those regulations related to third-party services.  ED has not put forth any specific 
proposals at this time.  We will monitor this rulemaking as it develops. 

Proposed legislation, additional rulemaking or additional examinations from U.S. Congress may impact general 
public perception of the industry in a negative manner resulting in a material and adverse impact on our business. 

The process of re-authorization of the HEA began in 2014 and is ongoing.  Congressional hearings began in 
2013 and will continue to be scheduled by the U.S. Senate Committee on Health, Education, Labor and Pensions, the 
U.S. House of Representatives Committee on Education and the Workforce and other Congressional committees 
regarding various aspects of the education industry, including accreditation matters, student debt, student recruiting, cost 
of tuition, distance learning, competency-based learning, student success and outcomes and other matters. 

Criticisms of the overall student lending and post-secondary education sectors may impact general public 

perceptions of educational institutions, including our university partner institutions and us, in a negative manner. 
Adverse media coverage regarding educational institutions – whether or not a university partner – or regarding third 
party services such as us directly could damage our reputation. The environment surrounding access to and the costs of 

44 

 
student loans remains in a state of flux. The uncertainty surrounding these issues, and any resolution of these issues that 
increases loan costs or reduces students’ access to Title IV loans or to student extended payment plans, could reduce 
student demand for educational programs which would adversely impact our revenues and operating profit or result in 
increased regulatory scrutiny. 

The increased scrutiny and results-based accountability initiatives in the education sector, as well as ongoing 

policy differences in Congress regarding spending levels, could lead to significant changes in connection with the 
reauthorization of the HEA or otherwise.  These changes may place additional regulatory burdens on postsecondary 
schools generally, and specific initiatives may be targeted at or have an impact upon companies like us that provide 
services to institutions of higher education.  The adoption of any laws or regulations that limit our ability to provide our 
bundled services to our university partners could compromise our ability to drive revenue through their programs or 
make our platform less attractive to them.  Congress could also enact laws or regulations that require us to modify our 
practices in ways that could increase our costs. 

Changing requirements related to data privacy may create increased costs and operational difficulties for university 
partner institutions and, potential for GCE. 

On December 18, 2020, ED announced that it was finalizing a new Campus Cybersecurity Program framework. 

This proposed multi-year phased implementation would begin with a self-assessment of the National Institute of 
Standards and Technology Special Publication 800–171 Rev. 2, Controlled Unclassified Information in Nonfederal 
Systems (NIST 800–171 Rev. 2) readiness and outreach activities. ED specifically said it was “committed to fully 
advancing and encouraging all postsecondary institutions implementation of NIST 800-171 controls.”  This 
announcement was addressed both to institutions of higher education and their third-party servicers. 

While details related to this announcement are few, it does suggest that ED will be taking a greater role in 
ensuring universities and their service providers meet NIST standards and are protecting the students and ED data 
received.  Although management is reviewing this letter and the issues it raises, compliance with NIST will likely 
increase operational cost if required to come into compliance. 

Risks Related to Owning our Common Stock 

Provisions in our charter documents and the Delaware General Corporation Law could make it more difficult for a 
third party to acquire us and could discourage a takeover and adversely affect existing stockholders. 

Anti-takeover provisions of our certificate of incorporation, bylaws, the Delaware General Corporation Law, or 

DGCL, and regulations of state and federal education agencies could diminish the opportunity for stockholders to 
participate in acquisition proposals at a price above the then-current market price of our common stock. For example, 
while we have no present plans to issue any preferred stock, our Board of Directors, without further stockholder 
approval, may issue shares of undesignated preferred stock and fix the powers, preferences, rights, and limitations of 
such class or series, which could adversely affect the voting power of your shares. In addition, our bylaws provide for an 
advance notice procedure for nomination of candidates to our Board of Directors that could have the effect of delaying, 
deterring, or preventing a change in control. Further, as a Delaware corporation, we are subject to provisions of the 
DGCL regarding “business combinations,” which can deter attempted takeovers in certain situations. The approval 
requirements of ED, our regional accrediting commission, and state post-secondary, licensure, and certification agencies 
for a change in control transaction could also delay, deter, or prevent a transaction that would result in a change in 
control. We may, in the future, consider adopting additional anti-takeover measures. The authority of our Board of 
Directors to issue undesignated preferred or other capital stock and the anti-takeover provisions of the DGCL, as well as 
other current and any future anti-takeover measures adopted by us, may, in certain circumstances, delay, deter, or 
prevent takeover attempts and other changes in control of the company not approved by our Board of Directors. 

45 

 
If securities analysts do not publish research or reports about our business or industry or if they downgrade their 
evaluations of our stock, the price of our stock could decline. 

The activity within the trading market for our common stock depends in part on the research and reports that 

industry or financial analysts publish about us, our business and the for-profit education sector. In recent periods, a 
number of analysts have dropped coverage of the sector. If analysts cease coverage of us or additional analysts cease 
coverage of our sector, we could lose visibility in the market for our stock, which in turn could cause our stock price to 
decline. If one or more of the analysts covering us downgrade their estimates or evaluations of our stock, the price of our 
stock could decline. 

If we fail to maintain proper and effective internal controls, our ability to produce accurate financial statements on a 
timely basis could be impaired. 

We are subject to the reporting requirements of the Securities Exchange Act of 1934, the Sarbanes-Oxley Act 

and the rules and regulations of The Nasdaq Global Select Market. The Sarbanes-Oxley Act requires, among other 
things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. We 
are required to perform system and process evaluation and testing of our internal control over financial reporting to 
allow management to report on the effectiveness of our internal control over financial reporting in our Form 10-K filing 
for that year, as required by Section 404 of the Sarbanes-Oxley Act. This may require us to incur substantial additional 
professional fees and internal costs to further expand our accounting and finance functions and expend significant 
management efforts. If we are not able to comply with the requirements of Section 404 of the Sarbanes-Oxley Act in a 
timely manner, or if we are unable to maintain proper and effective internal controls, we may not be able to produce 
timely and accurate financial statements. If that were to happen, the market price of our stock could decline and we 
could be subject to sanctions or investigations by the stock exchange on which our common stock is listed, the SEC, or 
other regulatory authorities. 

Because we do not anticipate paying any cash dividends on our common stock in the foreseeable future, capital 
appreciation, if any, will be your sole source of gains and you may never receive a return on your investment. 

You should not rely on an investment in our common stock to provide dividend income. We have not declared 

or paid cash dividends on our common stock to date. We currently intend to retain our future earnings, if any, to fund the 
development and growth of our business or to repurchase shares of our common stock. In addition, the terms of our 
existing credit facility preclude, and the terms of any future debt agreements is likely to similarly preclude, us from 
paying dividends. As a result, capital appreciation, if any, of our common stock will be your sole source of gain for the 
foreseeable future. Investors seeking cash dividends should not purchase our common stock. 

Other General Risks 

Our success depends upon our ability to recruit and retain key personnel. 

Our success to date has largely depended on, and will continue to depend on, the skills, efforts, and motivation 

of our executive officers, who generally have significant experience with our business and the education industry, and 
we may have difficulties in locating and hiring qualified personnel and in retaining such personnel once hired. In 
addition, other than non-compete agreements of limited duration that we have with certain executive officers, we have 
not historically sought non-compete agreements with key personnel and they may leave and subsequently compete 
against us. The loss of the services of any of our key personnel, many of whom are not party to employment agreements 
with us, or our failure to attract and retain other qualified and experienced personnel on acceptable terms, could cause 
our business to suffer. 

A failure of our information systems to properly store, process and report relevant data may reduce our 
management’s effectiveness, interfere with our regulatory compliance and increase our operating expenses. 

We are dependent on the integrity of our data management systems. If these systems do not effectively collect, 
store and process relevant data for the operation of our business, whether due to equipment malfunctions or constraints, 

46 

 
software deficiencies, or human error, our ability to effectively report, plan, forecast and execute our business plan and 
comply with applicable laws and regulations, including the HEA, as reauthorized, and the regulations thereunder, will be 
impaired, perhaps materially. Any such impairment could materially and adversely affect our financial condition, results 
of operations, and cash flows. 

Occurrence of natural or man-made catastrophes could materially and adversely affect our business, financial 
condition, results of operations and prospects. 

Natural events, health epidemics (including the outbreak of the COVID-19 pandemic), acts of God, terrorist 

attacks and other acts of violence, computer cyber-terrorism or other catastrophes could result in significant worker 
absenteeism, increased student attrition rates for our university partners, lower asset utilization rates, voluntary or 
mandatory closure of facilities, our inability to meet dynamic employee health and safety requirements, our inability to 
meet contractual service levels, our inability to procure essential supplies, travel restrictions on our employees and other 
disruptions to our business.  In addition, these events could adversely affect the economy, financial markets and activity 
levels of our university partners.  Any of these events, their consequences or the costs related to mitigation or 
remediation could have a material adverse effect on our business, financial condition, results of operations and prospects. 

Item 1B.        Unresolved Staff Comments 

None. 

Item 2.          Properties 

GCE owns a four story 325,000 square foot administrative building, which includes office space for 
approximately 2,700 employees, and a parking garage in close proximity to GCU’s ground campus. We constructed this 
space in 2016 and every aspect of the design was intended to maximize energy efficiency and minimize environmental 
impact.  Lighting load and related electricity usage is a major environmental drain for most office buildings, and this is 
especially true in Arizona.  GCE’s office building is orientated with north/south exposure in order to minimize direct 
sun, and exterior courtyards were arranged to ensure summer shade thus creating outdoor areas that can be used 
throughout the year.  The design also utilized significant window glazing to allow for daylighting thus reducing the need 
for supplemental electrical lighting.  As a result, the building is designed to use just .41 watts per square foot of electrical 
energy for lighting, which is half of what a typical environmentally efficient building uses.  Water usage is another 
environmental factor for office space that is magnified by the Arizona weather.  GCE’s office building utilizes a rooftop 
rainwater collection system for irrigating the landscaping below, which reduces water consumption.  Additional 
environment-friendly design features include low VOC paints, use of recycled building materials, interior and exterior 
LED light bulbs, and implementation of an energy-efficient VRF mechanical system.  Overall, GCE’s office building is 
60% more energy efficient than a standard office building. 

In addition to its owned facilities, GCE leases 28 off-campus classroom and laboratory sites for use in serving 

its university partners, four office locations in California, one office location in Colorado, and office space in 
Indianapolis, Indiana. GCE has commitments to add more off-campus classroom and laboratory sites as of December 31, 
2022 that have not yet commenced and plans to add additional off-campus classroom and laboratory sites in Arizona and 
in other states in the U.S. to accommodate our growth plans in 2023 and beyond.  GCE works to maximize energy 
efficiency and minimize environmental impact in operating its leased facilities just as it does with its owned properties. 

Item 3.          Legal Proceedings 

From time to time, we are subject to ordinary and routine litigation incidental to our business. While the 
outcomes of these matters are uncertain, management does not expect that the ultimate costs to resolve these matters will 
have a material adverse effect on our financial position, results of operations or cash flows. 

Item 4.          Mine Safety Disclosures 

Not applicable. 

47 

 
PART II 

Item 5.          Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities 

Market Information 

Our common stock trades on the Nasdaq Global Market under the symbol “LOPE.” The holders of our common 
stock are entitled to one vote per share on any matter to be voted upon by stockholders. All shares of common stock rank 
equally as to voting and all other matters. The shares of common stock have no preemptive or conversion rights, no 
redemption or sinking fund provisions, are not liable for further call or assessment, and are not entitled to cumulative 
voting rights. 

Holders 

As of December 31, 2022, there were approximately 165 registered holders of record of common stock. A 

substantially greater number of holders of common stock are “street name” or beneficial holders, whose shares are held 
of record by banks, brokers and other financial institutions. 

Dividends 

We currently do not anticipate paying cash dividends on our common stock in the foreseeable future. 

Recent Sales of Unregistered Securities 

None. 

Securities Authorized for Issuance under Equity Compensation Plans 

The information required by Item 201(d) of Regulation S-K is provided under Item 12, Security Ownership of 

Certain Beneficial Owners and Management and Related Stockholder Matters, “Equity Compensation Plan 
Information,” which is incorporated herein by reference. 

Purchases of Equity Securities by the Issuer and Affiliated Purchasers 

In January 2021, July 2021, January 2022 and October 2022 our Board of Directors increased the authorization 

under its existing stock repurchase program by $100.0 million, $970.0 million, $175.0 million and $200.0 million 
respectively, reflecting an aggregate authorization for share repurchases since the initiation of the program of $1,845.0 
million.  The current expiration date on the repurchase authorization by our Board of Directors is December 31, 2023. 
Repurchases occur at the Company’s discretion and the Company may modify, suspend or discontinue the repurchase 
authorization at any time. Repurchases may be made in the open market or in privately negotiated transactions, pursuant 
to the applicable Securities and Exchange Commission rules. The amount and timing of future share repurchases, if any, 
will be made as market and business conditions warrant. 

Since the initial approval of our share repurchase plan, we have purchased 21,572,283 shares of common stock 

at an aggregate cost of $1,649.2 billion, which purchases are recorded at cost in the accompanying December 31, 2022 
consolidated balance sheet and statement of stockholders’ equity. At December 31, 2022, there remained $195.8 million 
available under our current share repurchase authorization. During the fourth quarter and the year ended December 31, 
2022, GCE repurchased 318,935 and 6,794,693 shares of common stock, respectively, at an aggregate cost of 
$28.0 million and $599.6 million, respectively. 

48 

 
The following table sets forth our share repurchases of common stock and our share repurchases in lieu of 
taxes, which are not included in the repurchase plan totals as they were effected in conjunction with the vesting of 
restricted share awards, during each period in the fourth quarter of fiscal 2022: 

Period 
Share Repurchases 
October 1, 2022 – October 31, 2022 
November 1, 2022 – November 30, 2022 
December 1, 2022 – December 31, 2022 
Total 
Tax Withholdings 
October 1, 2022 – October 31, 2022 
November 1, 2022 – November 30, 2022 
December 1, 2022 – December 31, 2022 
Total 

GCE Stock Performance   

  Average 
  Total Number of
  Price Paid  
  Shares Purchased   Per Share  

     Total Number of 
   Maximum Dollar
  Shares Purchased as   Value of Shares
  That May Yet Be
  Purchased Under
the Program 

Part of Publicly 
Announced 
Program 

— $

271,382

47,553
318,935

$ 84.53
—
$ 106.55
$ 87.81

— $
— $
— $
— $

—
—
—
—

 271,382   $ 200,900,000
 —   $ 200,900,000
 47,553   $ 195,800,000
 318,935   $ 195,800,000

 —   $
 —   $
 —   $
 —   $

—
—
—
—

The following graph compares the cumulative total return of our common stock with the cumulative total 

returns of the S&P 500 Index and our education services peer group of eight companies that includes: Wiley Education 
Services, Pearson plc, CHEGG, Inc., Laureate Education, Inc., Strategic Education, Inc., Adtalum Global 
Education, Inc., 2U, Inc. and Coursera.  The graph also includes for the required transition year, our 2020 selected 
education peer group of seven companies that includes: Wiley Education Services, Pearson plc, CHEGG, Inc., Laureate 
Education, Inc., Strategic Education, Inc., Adtalum Global Education, Inc., and 2U, Inc.  This chart assumes that an 
investment of $100 was made in our common stock, in the index, and in the peer group on December 31, 2017 and that 
all dividends paid by us and such companies were reinvested, and tracks the relative performance of such investments 
through December 31, 2022. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
     
 
 
 
 
   
 
 
 
 
 
 
 
 
 
     
 
 
 
      
 
 
 
Grand Canyon Education, Inc. 
S&P 500 
2022 Peer Group 

     12/18 

     12/19 

     12/17 
    100.00     107.38     106.99     104.00   
    100.00   
    100.00     104.68   

     12/22 
 95.73     118.02
 95.62     125.72     148.85     191.58     156.89
 89.87

 96.97     121.11   

 97.10   

      12/20 

     12/21 

The information contained in the performance graph shall not be deemed “soliciting material” or to be “filed” 
with the SEC nor shall such information be deemed incorporated by reference into any future filing under the Securities 
Act or the Exchange Act, except to the extent that we specifically incorporate it by reference into such filing. 

The stock price performance included in this graph is not necessarily indicative of future stock price 

performance. 

Item 6.       [Reserved] 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7.      Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion and analysis of our financial condition and results of operations for the years ended 

December 31, 2022 and 2021 should be read in conjunction with our consolidated financial statements and related notes 
that appear in Item 8, Consolidated Financial Statements and Supplementary Data. In addition to historical information, 
the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual 
results could differ materially from those discussed in the forward-looking statements. Factors that could cause or 
contribute to these differences include those discussed below and elsewhere in this Annual Report on Form 10-K, 
particularly in Special Note Regarding Forward-Looking Statements and in Item 1A, Risk Factors. 

Executive Overview 

GCE is a publicly traded education services company dedicated to serving colleges and universities.  GCE has 

developed significant technological solutions, infrastructure and operational processes to provide services to these 
institutions on a large scale.  GCE’s most significant university partner is GCU, a comprehensive regionally accredited 
university that offers graduate and undergraduate degree programs, emphases and certificates across nine colleges both 
online, on ground at its campus in Phoenix, Arizona and at four off-campus classroom and laboratory sites. 

In January 2019, GCE began providing education services to numerous university partners across the United 

States, through our wholly-owned subsidiary, Orbis Education, which we acquired on January 22, 2019.   Since the 
Acquisition, GCE, together with Orbis Education, has continued to add additional university partners.  In the healthcare 
field, we work in partnership with a growing number of top universities and healthcare networks across the country, 
offering healthcare-related academic programs at off-campus classroom and laboratory sites located near healthcare 
providers and developing high-quality, career-ready graduates, who enter the workforce ready to meet the demands of 
the healthcare industry. In addition, we have provided certain services to a university partner to assist them in expanding 
their online graduate programs.  As of December 31, 2022, GCE provides education services to 27 university partners 
across the United States. 

We plan to continue to add additional university partners and to introduce additional programs with both our 

existing partners and with new partners.   We may engage with both new and existing university partners to offer 
healthcare programs, online only or hybrid programs, or, as is the case for our most significant partner, GCU, both 
healthcare and other programs.  In addition, we have centralized a number of services that historically were provided 
separately to university partners of Orbis Education; therefore, we refer to all university partners as “GCE partners” or 
“our partners”. We do disclose significant information for GCU, such as enrollments, due to its size in comparison to our 
other university partners. 

Critical Accounting Policies and Estimates 

The discussion of our financial condition and results of operations is based upon our consolidated financial 
statements, which have been prepared in accordance with U.S. generally accepted accounting principles, or GAAP. 
During the preparation of these consolidated financial statements, we are required to make estimates and assumptions 
that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related disclosures. On an 
ongoing basis, we evaluate our estimates and assumptions, including those discussed below. We base our estimates on 
historical experience and on various other assumptions that we believe are reasonable under the circumstances. The 
results of our analysis form the basis for making assumptions about the carrying values of assets and liabilities that are 
not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or 
conditions, and the impact of such differences may be material to our consolidated financial statements. 

We believe that the following critical accounting policies involve our more significant judgments and estimates 

used in the preparation of our consolidated financial statements: 

Revenue recognition. GCE generates all of its revenue through services agreements with its university partners 
(“Services Agreements”), pursuant to which GCE provides integrated technology and academic services, marketing and 

51 

 
communication services, and as applicable, certain back office services to its university partners in return for a 
percentage of tuition and fee revenue. 

GCE’s Services Agreements have a single performance obligation, as the promises to provide the identified 
services are not distinct within the context of these agreements. The single performance obligation is delivered as our 
partners receive and consume benefits, which occurs ratably over a series of distinct service periods (daily or semester). 
Service revenue is recognized over time using the output method of measuring progress towards complete satisfaction of 
the single performance obligation. The output method provides a faithful depiction of the performance toward complete 
satisfaction of the performance obligation and can be tied to the time elapsed which is consumed evenly over the service 
period and is a direct measurement of the value provided to our partners. The service fees received from our partners 
over the term of the agreement are variable in nature in that they are dependent upon the number of students attending 
the university partner’s program and revenues generated from those students during the service period. Due to the 
variable nature of the consideration over the life of the service arrangement, GCE considered forming an expectation of 
the variable consideration to be received over the service life of this one performance obligation. However, since the 
performance obligation represents a series of distinct services, GCE recognizes the variable consideration that becomes 
known and billable because these fees relate to the distinct service period in which the fees are earned. GCE meets the 
criteria in ASC 606 Revenue from Contracts with Customers and exercises the practical expedient to not disclose the 
aggregate amount of the transaction price allocated to the single performance obligation that is unsatisfied as of the end 
of the reporting period. GCE does not disclose the value of unsatisfied performance obligations because the directly 
allocable variable consideration is allocated entirely to a wholly unsatisfied promise to transfer a service that forms part 
of a single performance obligation. The service fees are calculated and settled per the terms of the Services Agreements 
and result in a settlement duration of less than one year for all partners. There are no refunds or return rights under the 
Services Agreements. 

Income taxes. We recognize the amount of taxes payable or refundable for the current year and deferred tax 

assets and liabilities for future tax consequences of events that have been recognized in our consolidated financial 
statements or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in 
which the temporary differences are expected to be realized. Our deferred tax assets are subject to periodic recoverability 
assessments. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount that 
more likely than not will be realized. Realization of the deferred tax assets is principally dependent upon achievement of 
projected future taxable income offset by deferred tax liabilities. We evaluate the realizability of the deferred tax assets 
annually. Since becoming a taxable corporation in August 2005, we have not recorded any valuation allowances to date 
on our deferred income tax assets. We evaluate and account for uncertain tax positions using a two-step approach. 
Recognition occurs when we conclude that a tax position based solely on its technical merits, is more-likely-than-not to 
be sustained upon examination. Measurement determines the amount of benefit that is greater than 50% likely to be 
realized upon the ultimate settlement with a taxing authority that has full knowledge of the facts. Derecognition of a tax 
position that was previously recognized occurs when we determine that a tax position no longer meets the more-likely-
than-not threshold of being sustained upon examination. As of December 31, 2022 and 2021, GCE has reserved 
approximately $15,862 and $14,108, respectively, for uncertain tax positions, including interest and penalties. 

Results of Operations 

In July 2019, the FASB issued Accounting Standards Update 2019-07, “Codification Updates to SEC Sections- 

Amendments to SEC Paragraphs Pursuant to SEC Final Rule Releases No. 33-10532, Disclosure Update and 
Simplification”, which makes a number of changes meant to simplify certain disclosures in financial condition and 
results of operations, particularly by eliminating year-to-year comparisons between prior periods previously disclosed. In 
complying with the relevant aspects of the rule covering the current year annual report, we now include disclosures on 
results of operations for fiscal year 2022 versus 2021 only. For a discussion of the results of operations for fiscal year 
2021 vs 2020, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” in 
our Annual Report on Form 10-K filed with the SEC for the fiscal year ended December 31, 2021 incorporated herein by 
reference. 

52 

 
The following table sets forth certain income statement data as a percentage of revenue for each of the periods 

indicated. Amortization of intangible assets have been excluded from the table below: 

Costs and expenses 

Technology and academic services 
Counseling services and support 
Marketing and communication 
General and administrative 

  Year Ended December 31,  

2022 

2021 

 16.5 %  
 30.0   
 21.5   
 5.0   

14.7 %  
27.8
20.4
4.7

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021 

Service revenue. Our service revenue for the year ended December 31, 2022 was $911.3 million, an increase of 

$14.7 million, or 1.6%, as compared to service revenue of $896.6 million for the year ended December 31, 2021. The 
increase year over year in service revenue was primarily due to increases in GCU traditional campus enrollments and 
revenue per student year over year partially offset by a decrease in online enrollments at GCU of 1.6% and to a lesser 
extent, students in a university partner’s Occupational Therapy Assistants (“OTA”) program in which enrollment 
declined 11.3% between December 31, 2022 and 2021.  The increase in revenue per student between years is primarily 
due to the service revenue impact of the increased ground campus enrollments which generates higher revenue per 
student due to the room, board and other ancillary revenues earned by GCU and the higher revenue per student at off-
campus classroom and laboratory sites.  Service revenue per student for Accelerated Bachelor of Science in Nursing 
(“ABSN”) program students at off-campus classroom and laboratory sites generates a significantly higher revenue per 
student than we earn under our agreement with GCU, as these agreements generally provide us with a higher revenue 
share percentage, the partners have higher tuition rates than GCU and the majority of their students take more credits on 
average per semester.  Partner enrollments totaled 112,955 at December 31, 2022 as compared to 112,554 at 
December 31, 2021.  University partner enrollments at our off-campus classroom and laboratory sites were 4,636, a 
decrease of 1.0% over enrollments at December 31, 2021, which includes 320 and 269 GCU students at December 31, 
2022 and 2021, respectively. This growth rate has slowed over the past year primarily due to the 11.3% decline in OTA 
students as the university partner stopped admitting new students for most of 2021 due to clinical placement backlog.  
Year over year ABSN students decreased 0.3% at December 31, 2022.  None of our ABSN partners have stopped 
admitting new students due to the clinical faculty challenges that began during the pandemic, however some locations 
that were scheduled to open in 2021 and 2022 have been pushed back and some existing partners have reduced incoming 
cohort sizes which has slowed the growth.  In addition, in a joint decision between us and one of our university partners, 
two ABSN off-campus classroom and laboratory sites were closed at the beginning of this year to allow the university 
partner to focus its resources closer to its home location. Excluding the prior year enrollments from locations that have 
been closed in the past twelve months, ABSN students grew by 3.6% year over year.  We did open six new off-campus 
classroom and laboratory sites in the year ended December 31, 2022 increasing the total number of these sites to 35 at 
December 31, 2022 and we anticipate opening six to eight more in 2023 which should re-accelerate the ABSN student 
enrollment growth.     Enrollments at GCU increased to 108,639 at December 31, 2022, a slight increase of 0.5% over 
enrollments at December 31, 2021 primarily due to the increase in ground traditional and ABSN off-campus enrollments 
partially offset by the decrease in GCU online enrollments between years.  The decline in GCU online enrollments 
between years is primarily due to recruitment challenges caused by reduced access to schools, hospitals, and businesses 
where our potential students work due to COVID-19.  In the second half of 2022, we have seen an online new student 
increase over the prior year.  As the year-over-year comparables returned to historical levels, and schools, hospitals, and 
businesses are generally reopened, our online enrollment growth rate has begun to re-accelerate.  Enrollments for GCU 
ground students were 25,522 at December 31, 2022 up from 23,629 at December 31, 2021 primarily due to a 8.6% 
increase in traditional ground students between years. 

Technology and academic services. Our technology and academic services expenses for the year ended 
December 31, 2022 were $150.5 million, an increase of $18.4 million, or 13.9%, as compared to technology and 
academic services expenses of $132.1 million for the year ended December 31, 2021. Excluding the $5.0 million 
reversal of the credit loss reserve in the fourth quarter of 2021 as a result of the repayment by GCU for the Secured Note 
and capital expenditure loans, there was an increase of $13.4 million or 9.8%, year over year.  This increase was 

53 

 
 
 
 
 
 
 
     
     
   
  
    
 
  
  
  
  
 
primarily due to increases in employee compensation and related expenses including share-based compensation, in other 
technology and academic supply costs, and in occupancy and depreciation including lease expenses of $9.2 million, $2.6 
million and $1.6 million, respectively.  The increases were primarily due to increased headcount to support our 27 
university partners, and their increased enrollment growth, tenure-based salary adjustments, an increase in benefit costs 
and the increased number of off-campus classroom and laboratory sites open between years. Our technology and 
academic services expenses as a percentage of service revenue, excluding the reversal of the $5.0 million credit loss in 
2021 increased 1.3% to 16.5% for the year ended December 31, 2022, from 15.2% for the year ended December 31, 
2021 primarily due to our services agreements with university partners that provide for off-campus classroom and 
laboratory sites, which necessitate a higher level of technology and academic services than does our agreement with 
GCU.  We anticipate that technology and academic services expenses as a percentage of revenue will continue to 
increase in the future as we open more off-site classroom and laboratory sites. 

Counseling services and support. Our counseling services and support expenses for the year ended 

December 31, 2022 were $273.3 million, an increase of $24.1 million, or 9.7%, as compared to counseling services and 
support expenses of $249.2 million for the year ended December 31, 2021. This increase was primarily attributable to 
increases in employee compensation and related expenses including share-based compensation, increases in other 
counseling services and support expenses and in depreciation, amortization and occupancy costs of $13.6 million, $9.8 
million and $0.8 million, respectively. The increases in employee compensation and related expenses were primarily due 
to increased headcount to support our 27 university partners, and their increased enrollment growth, tenure-based salary 
adjustments, and an increase in benefit costs. The increase in other counseling services and support expenses is primarily 
the result of increased travel costs to service our 27 university partners as compared to the COVID-19 impacted 2021, 
during which significantly lower travel costs were incurred.  Occupancy and depreciation costs increased slightly due to 
the increased number of off-campus classroom and laboratory sites open year over year.  Our counseling services and 
support expenses as a percentage of service revenue increased 2.2% to 30.0% for the year ended December 31, 2022, 
from 27.8% for the year ended December 31, 2021 primarily due to increased travel costs and the increase in our 
employee base and their compensation to meet our university partners’ growth expectations and retain our employees 
increasing at a faster rate than revenue growth.  We anticipate that counseling services and support expenses as a 
percentage of revenue will continue to increase on a year over year basis in the first half of 2023 as a result of the 
investments made primarily in the second half of 2022, but are hopeful that the growth rate will be more in line with our 
revenue growth in the second half of 2023. 

Marketing and communication. Our marketing and communication expenses for the year ended December 31, 

2022 were $196.1 million, an increase of $13.2 million, or 7.2%, as compared to marketing and communication 
expenses of $182.9 million for the year ended December 31, 2021. This increase was primarily attributable to the 
increased cost to market our university partners’ programs and due to the marketing of new university partners and new 
off-campus classroom and laboratory sites which resulted in increased advertising of $10.6 million and increased 
employee compensation expenses and related expenses including share-based compensation of $2.9 million, partially 
offset by a decrease in other marketing supplies of $0.4 million.  Our marketing and communication expenses as 
a percentage of service revenue increased by 1.1% to 21.5% for the year ended December 31, 2022, from 20.4% for the 
year ended December 31, 2021, primarily due to the increase in the number of new university partners and their growth 
expectations and increased off-campus classroom and laboratory sites open between years.  Although we will continue to 
invest heavily in this area, we are hopeful that the growth rate will be more in line with our revenue growth in 2023. 

General and administrative. Our general and administrative expenses for the year ended December 31, 2022 
were $45.5 million, an increase of $3.7 million, or 8.8%, as compared to general and administrative expenses of $41.8 
million for the year ended December 31, 2021. This increase was primarily due to increases in other general and 
administrative expenses of $2.0 million and increases in employee compensation and related expenses including share-
based compensation of $1.7 million.  The increase in other general and administrative expenses is primarily due to 
continued increases in travel costs and increases in charitable contributions over the prior year.  The increase in 
employee compensation and related expenses is increased headcount to support our 27 university partners, and their 
increased enrollment growth, tenure-based salary adjustments, and an increase in benefit costs.  Our general and 
administrative expenses as a percentage of service revenue increased by 0.3% to 5.0% for the year ended December 31, 
2022, from 4.7% for the year ended December 31, 2021 due to the other general and administrative expense and 

54 

 
employee compensation costs growing at a faster rate than our revenue growth.  Although we will continue to invest 
heavily in this area, we are hopeful that the growth rate will be more in line with our revenue growth in 2023. 

Amortization of intangible assets. Amortization of intangible assets for the years ended December 31, 2022 and 

2021 were $8.4 million for both periods.  As a result of the Acquisition, certain identifiable intangible assets were 
created (primarily customer relationships) that will be amortized over their expected lives. 

Interest income on Secured Note. Interest income on the Secured Note for the year ended December 31, 2022 

was nil as compared to $52.1 million for the year ended December 31, 2021. GCE recognized interest income on its 
Secured Note with GCU including borrowings made for capital expenditures, at an interest rate of 6%.  The decrease 
over the prior year was due to GCU repaying $500.0 million of the outstanding balance of the Secured Note receivable 
on October 29, 2021 and the remaining balance of the Secured Note receivable of $469.9 million on December 9, 2021.  
As the Secured Note receivable is paid off we do not anticipate any interest income to be earned in the future. 

Interest expense. Interest expense was $3.6 million for the year ended December 31, 2021 as compared to 

interest expense of nil for the year ended December 31, 2022. The decrease in interest expense is primarily due to the 
repayment and termination of the credit facility in early November 2021, partially offset by the write-off of the 
remaining deferred loan costs of $1.0 million in 2021 at the time of the termination of the credit facility. 

Investment interest and other. Investment interest and other for the year ended December 31, 2022 was $2.6 
million, an increase of $2.0 million, as compared to $0.6 million for the year ended December 31, 2021.  Interest rates 
have increased in 2022 resulting in increased investment interest income. 

Income tax expense. Income tax expense for the year ended December 31, 2022 was $55.4 million, a decrease 
of $15.5 million, or 21.9%, as compared to income tax expense of $70.9 million for the year ended December 31, 2021. 
This decrease is the result of a decline in taxable income between years, partially offset by a slight increase in our 
effective tax rate between years. Our effective tax rate was 23.1% during the year ended December 31, 2022 as 
compared to 21.4% during the year ended December 31, 2021.  The effective tax rate in 2021 was favorably impacted by 
higher excess tax benefits of $4.4 million compared to excess tax benefits of $0.1 million for the year ended 
December 31, 2022.  The inclusion of excess tax benefits and deficiencies as a component of our income tax expense 
increases the volatility within our provision for income taxes as the amount of excess tax benefits or deficiencies from 
share-based compensation awards are dependent on our stock price at the date the restricted awards vest, our stock price 
on the date an option is exercised, and the quantity of options exercised.  In 2021 the remaining stock options that had 
been granted ten years prior were exercised by certain of our executives prior to their expiration generating the large 
excess tax benefit.  As there are no stock options remaining, we anticipate our excess tax benefit or expense will be 
similar to what it was in 2022 going forward.  Our restricted stock vests in March each year so any benefit or expense 
will primarily impact the first quarter each year. 

Net income. Our net income for the year ended December 31, 2022 was $184.7 million, a decrease of $75.6 
million, or 29.1% as compared to $260.3 million for the year ended December 31, 2021, due to the factors discussed 
above. 

Seasonality 

Our service revenue and operating results normally fluctuate as a result of seasonal variations in our business, 

principally due to changes in our university partners’ enrollment. Our partners’ enrollment varies as a result of new 
enrollments, graduations, and student attrition. Service revenues in the summer months (May through August) are lower 
primarily due to the majority of GCU’s traditional ground students not attending courses during the summer months, 
which affects our results for our second and third fiscal quarters. Since a significant amount of our costs are fixed, the 
lower revenue resulting from the decreased summer enrollment has historically contributed to lower operating margins 
during those periods. Partially offsetting this summer effect has been the sequential quarterly increase in enrollments that 
has occurred as a result of the traditional fall school start. This increase in enrollments also has occurred in the first 
quarter, corresponding to calendar year matriculation. Thus, we experience higher net revenue in the fourth quarter due 
to its overlap with the semester encompassing the traditional fall school start and in the first quarter due to its overlap 

55 

 
with the first semester of the calendar year. A portion of our expenses do not vary proportionately with these fluctuations 
in net revenue, resulting in higher operating income in the first and fourth quarters relative to other quarters. We expect 
quarterly fluctuation in operating results to continue as a result of these seasonal patterns. 

Liquidity and Capital Resources  

(In thousands) 
Cash, cash equivalents and investments 

Overview  

As of December 31, 
2021 
600,941

$  181,704    $

2022 

Our liquidity position, as measured by cash and cash equivalents and investments decreased by $419.2 million 
between December 31, 2021 and December 31, 2022, which was largely attributable to share repurchases in accordance 
with our share repurchase program and capital expenditures during the year ended December 31, 2022 of $604.2 million 
and $35.2 million, respectively, partially offset by cash provided by operating activities of $220.8 million.  Our 
unrestricted cash and cash equivalents and investments were $181.7 million and $600.9 million at December 31, 2022 
and 2021, respectively. 

Based on our current level of operations and anticipated growth, we believe that our cash flow from operations 
and other sources of liquidity, including cash and cash equivalents, will provide adequate funds for ongoing operations, 
planned capital expenditures, and working capital requirements for at least the next 24 months. 

Cash Flows from Operating Activities 

(In thousands) 
Net cash provided by operating activities 

Year Ended December 31, 

2022 

$  220,819    $

2021 
313,119

The decrease in cash generated from operating activities between the years ended December 31, 2021 and 2022 
was primarily due to a decrease in net income and changes in other working capital balances.  We define working capital 
as the assets and liabilities, other than cash, generated through GCE’s primary operating activities.  Changes in these 
balances are included in the changes in assets and liabilities presented in the statement of cash flows. 

Cash Flows from Investing Activities 

(In thousands) 
Net cash (used in) provided by investing activities

Year Ended December 31, 
2022 

2021 
950,979

$   (97,139)  $

Investing activities consumed $97.1 million of cash in fiscal 2022.  Investing activities provided $951.0 million 

of cash in fiscal 2021 primarily due to the repayment of the Secured Note receivable by GCU for $969.9 million. 

In 2022 and 2021 cash used in investing activities was primarily related to capital expenditures of $35.2 million 

and $28.9 million, respectively.  Capital expenditures for both fiscal years primarily consisted of leasehold 
improvements and equipment for new off-campus classroom and laboratory sites, as well as purchases of computer 
equipment, internal use software projects and furniture and equipment to support our increasing employee headcount.  
The Company intends to continue to spend approximately $30.0 million to $35.0 million per year for capital 
expenditures. 

Purchases from investments, net of proceeds, were $61.5 million.  Proceeds from investments, net of purchases 

of short-term investments, were $10.5 million in fiscal 2021.  In 2022 and 2021, the Company elected to utilize its 
excess cash balances from both operating cash flows and the payoff of the Secured Note to repurchase its shares. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash Flows from Financing Activities 

(In thousands) 
Net cash used in financing activities 

Year Ended December 31, 

2022 

$  (604,212)  $

2021 
(908,926)

Financing activities consumed $604.2 million of cash in fiscal 2022 compared to $908.9 in fiscal 2021.  During 
2021 principal and revolver payments were $107.8 million. 2021 payments represented quarterly term loan repayments 
through the third quarter with the remaining balance of the credit facility paid and the credit facility terminated in 
October 2021, when the Secured Note receivable began to be repaid by GCU. 

Proceeds received from option exercises totaled $2.7 million in fiscal 2021. 

During fiscal 2022 and 2021, $599.6 million and $797.8 million, respectively, was used to purchase treasury 

stock in accordance with GCE’s share repurchase program. In 2022 and 2021, $4.6 million and $6.0 million, 
respectively, of cash was utilized to purchase common shares withheld in lieu of income taxes resulting from the vesting 
of restricted share awards.  The Company intends to continue using a portion of its cash flows from operations to 
repurchase its shares. 

Share Repurchase Program 

In January 2021, July 2021, and January 2022 our Board of Directors increased the authorization under its 
existing stock repurchase program by $100.0 million, $970.0 million and $175.0 million respectively, reflecting an 
aggregate authorization for share repurchases since the initiation of the program of $1,645.0 million.  The current 
expiration date on the repurchase authorization by our Board of Directors is December 31, 2023. Repurchases occur at 
the Company’s discretion and the Company may modify, suspend or discontinue the repurchase authorization at any 
time. 

Under our share repurchase authorization, we may purchase shares in the open market or in privately negotiated 

transactions, pursuant to the applicable SEC rules. The amount and timing of future share repurchases, if any, will be 
made as market and business conditions warrant. 

On March 10, 2021, the Company entered into an accelerated share repurchase (“ASR”) agreement with 

Morgan Stanley & Co. LLC (“Morgan Stanley”) to repurchase up to $35.0 million of its outstanding shares of common 
stock as part of the Company’s share repurchase program.  Under the ASR agreement, the Company received initial 
delivery of approximately 275,889 shares of common stock, representing approximately 80% of the number of shares of 
common stock initially underlying the ASR agreement based on the closing price of the common stock of $101.49, on 
March 9, 2021.  The total number of shares that the Company repurchased under the ASR program was based on the 
volume-weighted average price of the common stock during the term of the ASR agreement, less a discount, and was 
subject to potential adjustments pursuant to the terms and conditions of the ASR agreement.  The final settlement of the 
share repurchases under the ASR agreement was completed on May 4, 2021 with additional delivery of 45,914 shares of 
common stock.  The ASR agreement resulted in a total of 321,803 shares repurchased at an average cost of $108.76. 

On May 14, 2021, the Company entered into an ASR agreement with Morgan Stanley to repurchase up to $50.0 

million of its outstanding shares of common stock as part of the Company’s share repurchase program.  Under the ASR 
agreement, the Company received initial delivery on May 17, 2021 of approximately 418,279 shares of common stock, 
representing approximately 80% of the number of shares of common stock initially underlying the ASR agreement based 
on the closing price of the common stock of $95.63, on May 14, 2021.  The total number of shares that the Company 
repurchased under the ASR program was based on the volume-weighted average price of the common stock during the 
term of the ASR agreement, less a discount, and was subject to potential adjustments pursuant to the terms and 
conditions of the ASR agreement.  The final settlement of the share repurchases under the ASR agreement was 
completed on August 13, 2021 with additional delivery of 139,270 shares of common stock.  The ASR agreement 
resulted in a total of 557,549 shares repurchased at an average cost of $89.68. 

57 

 
 
 
 
 
 
 
 
Since 2011, we have purchased 21.6 million shares of common stock at an aggregate cost of $1,649.2 million, 

which includes 6,794,693 shares of common stock at an aggregate cost of $599.6 million during the year ended 
December 31, 2022. 

Contractual Obligations 

Our contractual obligations primarily consist of capital expenditures primarily for new off-campus classroom and 
laboratory sites opening and continued spend on computer equipment, software licenses, internal software development 
and furniture and equipment to support our increasing employee headcount. See Note 9 - Leases, in Item 8, Consolidated 
Financial Statements and Supplementary Data. There are no other material contractual obligations or commitments for 
the Company. 

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements that have had or are reasonably likely to have a material 

current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of 
operations, liquidity, capital expenditures, or capital resources. 

Adjusted EBITDA (Non-GAAP Financial Measure) 

In addition to our GAAP results, we use Adjusted EBITDA as a supplemental measure of our operating 

performance and as part of our compensation determinations. Adjusted EBITDA is not required by or presented in 
accordance with GAAP and should not be considered as an alternative to net income, operating income, or any other 
performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities or as 
a measure of our liquidity. 

Adjusted EBITDA is defined as net income plus interest expense, less interest income and other gain (loss) 
recognized on investments, plus income tax expense, plus depreciation and amortization (EBITDA), as adjusted for 
(i) contributions to private Arizona school tuition organizations in lieu of the payment of state income taxes; (ii) share-
based compensation, and (iii) unusual charges or gains, such as litigation and regulatory reserves, impairment charges 
and asset write-offs, and exit or lease termination costs. We present Adjusted EBITDA, a non-GAAP financial measure, 
because we consider it to be an important supplemental measure of our operating performance. We also make certain 
compensation decisions based, in part, on our operating performance, as measured by Adjusted EBITDA. All of the 
adjustments made in our calculation of Adjusted EBITDA are adjustments to items that management does not consider 
to be reflective of our core operating performance. Management considers our core operating performance to be that 
which can be affected by our managers in any particular period through their management of the resources that affect our 
underlying revenue and profit generating operations during that period and does not consider the items for which we 
make adjustments (as listed above) to be reflective of our core performance. 

We believe Adjusted EBITDA allows us to compare our current operating results with corresponding historical 

periods and with the operational performance of other companies in our industry because it does not give effect to 
potential differences caused by variations in capital structures (affecting relative interest expense, including the impact 
of write-offs of deferred financing costs when companies refinance their indebtedness), tax positions (such as the impact 
on periods or companies of changes in effective tax rates or net operating losses), the book amortization of intangibles 
(affecting relative amortization expense), and other items that we do not consider reflective of underlying operating 
performance. We also present Adjusted EBITDA because we believe it is frequently used by securities analysts, 
investors, and other interested parties as a measure of performance. 

In evaluating Adjusted EBITDA, investors should be aware that in the future we may incur expenses similar to 
the adjustments described above. Our presentation of Adjusted EBITDA should not be construed as an inference that our 

58 

 
future results will be unaffected by expenses that are unusual, non-routine, or non-recurring. Adjusted EBITDA has 
limitations as an analytical tool in that, among other things, it does not reflect: 

• 
• 
• 
• 

cash expenditures for capital expenditures or contractual commitments; 
changes in, or cash requirements for, our working capital requirements; 
interest expense, or the cash required to replace assets that are being depreciated or amortized; and 
the impact on our reported results of earnings or charges resulting from the items for which we make 
adjustments to our EBITDA, as described above and set forth in the table below. 

In addition, other companies, including other companies in our industry, may calculate these measures 
differently than we do, limiting the usefulness of Adjusted EBITDA as a comparative measure. Because of these 
limitations, Adjusted EBITDA should not be considered as a substitute for net income, operating income, or any other 
performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities or as 
a measure of our liquidity. We compensate for these limitations by relying primarily on our GAAP results and use 
Adjusted EBITDA only as a supplemental performance measure. For more information, see our consolidated financial 
statements and the notes to those consolidated financial statements included elsewhere in this Annual Report on 
Form 10-K. 

The following table reconciles net income to Adjusted EBITDA for the periods indicated: 

Net income 
Plus: interest expense 
Less: interest income on Secured Note 
Less: investment interest and other 
Plus: income tax expense 
Plus: amortization of intangible assets 
Plus: depreciation and amortization 
EBITDA 
Plus: contributions in lieu of state income taxes(a)
Plus: loss on fixed asset disposal(b) 
Less: reversal of credit loss reserve(c) 
Plus: share-based compensation(d) 
Plus: litigation and regulatory reserves(e) 
Adjusted EBITDA 

Year Ended December 31, 
2022 

2021 

$  184,675   $  260,344
3,601
(52,090)
(610)
70,945
8,419
21,994
312,603
5,000
—
(5,000)
11,526
3,225
$  291,336   $  327,354

 2  
 —  
 (2,621) 
 55,444  
 8,419  
 22,758  
 268,677  
 5,000  
 1,249  
 —  
 12,642  
 3,768  

(a)  Represents contributions to various private Arizona school tuition organizations to assist with funding for 

education. In connection with such contributions made, we received a dollar-for-dollar state income tax credit, 
which resulted in a reduction in our effective income tax rate to 23.1% and 21.4% for the years ended 
December 31, 2022 and 2021, respectively. Had these contributions not been made, our effective tax rate would 
have been 24.7% and 22.6% for 2022 and 2021, respectively. Such contributions are viewed by our 
management to be made in lieu of payments of state income taxes and are therefore excluded from evaluation of 
our core operating performance. 

(b)  Represent loss on fixed asset disposals. 
(c)  Represents the reversal of the credit loss reserve on the Secured Note receivable due to repayment in full by 

GCU in the fourth quarter of 2021. 

(d)  Reflects share-based compensation expense related to GCE employees. 
(e)  Reflects primarily regulatory litigation as GCE retained responsibility for all liabilities of GCU arising prior to 

the closing date of the Transaction. 

59 

 
 
 
 
 
 
 
   
     
   
  
  
  
  
 
  
  
  
 
  
  
 
 
 
Recent Accounting Pronouncements 

See Note 2 - Summary of Significant Accounting Policies, in Item 8, Consolidated Financial Statements and 

Supplementary Data. 

Item 7A.         Quantitative and Qualitative Disclosures about Market Risk 

Market risk. As of December 31, 2022, we have no derivative financial instruments or derivative commodity 

instruments. We invest cash in excess of current operating requirements in short term certificates of deposit and money 
market instruments, municipal bond portfolios, or municipal mutual funds at multiple financial institutions. 

Interest rate risk. We manage interest rate risk by investing excess funds in cash equivalents, BBB or higher 
rated municipal bonds, municipal mutual funds and commercial paper bearing variable interest rates, which are tied to 
various market indices or individual bond coupon rates. Our future investment income may fall short of expectations due 
to changes in interest rates or we may suffer losses in principal if we are forced to sell securities before their maturity 
date that have declined in market value due to changes in interest rates. At December 31, 2022, a 10% increase or 
decrease in interest rates would not have a material impact on our future earnings, fair values, or cash flows. 

60 

 
 
 
Item 8.        Consolidated Financial Statements and Supplementary Data 

Report of Independent Registered Public Accounting Firm (KPMG LLP, Phoenix, Arizona, Auditor Firm: 185)

Consolidated Balance Sheets as of December 31, 2022 and 2021 

Consolidated Income Statements for the years ended December 31, 2022, 2021 and 2020 

Consolidated Statements of Comprehensive Income for the years ended December 31, 2022, 2021 and 2020 

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2022, 2021 and 2020 

Consolidated Statements of Cash Flows for the years ended December 31, 2022, 2021 and 2020 

Notes to Consolidated Financial Statements 

     Page

62

64

65

66

67

68

69

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Grand Canyon Education, Inc.: 

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of Grand Canyon Education, Inc. and subsidiaries (the 
Company) as of December 31, 2022 and 2021, the related consolidated statements of income, comprehensive income, 
stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2022, and the 
related notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements 
present fairly, in all material respects, the financial position of the Company as of December 31, 2022 and 2021, and the 
results of its operations and its cash flows for each of the years in the three-year period ended December 31, 2022, in 
conformity with U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company’s internal control over financial reporting as of December 31, 2022, based on criteria 
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission, and our report dated February 16, 2023 expressed an unqualified opinion on the 
effectiveness of the Company’s internal control over financial reporting. 

Basis for Opinion 

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to 
express an opinion on these consolidated financial statements based on our audits. We are a public accounting firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. 
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the 
PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated 
financial statements. We believe that our audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated 
financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates 
to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially 
challenging, subjective, or complex judgments. The communication of a critical audit matter does not alter in any way 
our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical 
audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it 
relates. 

Evaluation of the sufficiency of audit evidence over service revenue 

As discussed in Note 2 to the consolidated financial statements, service revenue is recognized from the delivery of 
support services to institutions in the post-secondary education sector of the United States (University Partners). The 
transaction price for support services is based on the Company receiving a contracted percentage of the University 
Partner’s tuition and fee revenue. The tuition and fee information received varies depending 

62 

 
on the respective University Partner’s reporting processes and the services provided. The Company recorded $911 
million of service revenue for the year ended December 31, 2022. 

We identified the evaluation of the sufficiency of audit evidence over service revenue as a critical audit matter. This 
required especially subjective auditor judgment because service revenue recorded by the Company is dependent on the 
tuition and fee information of the University Partners. This included determining the nature and extent of procedures to 
be performed and evaluating the evidence obtained over the tuition and fee information. 

The following are the primary procedures we performed to address this critical audit matter. We applied auditor 
judgment to determine the nature and extent of procedures to be performed over tuition and fee information of the 
University Partners. We evaluated the design and tested the operating effectiveness of certain internal controls related to 
service revenue.  This included controls related to the accurate recording of amounts dependent on University Partners’ 
tuition and fee revenue information. For a sample of transactions, we compared the amounts recognized as service 
revenue for consistency with underlying documentation, including contracts with University Partners and student 
enrollment documentation. 

We evaluated the sufficiency of audit evidence obtained by assessing the results of procedures performed, including the 
nature of such evidence. 

/s/ KPMG LLP 

We have served as the Company’s auditor since 2012. 

Phoenix, Arizona 
February 16, 2023 

63 

 
 
 
 
 
 
Grand Canyon Education, Inc. 
Consolidated Balance Sheets 

ASSETS: 

(In thousands, except par value) 

Current assets 

Cash and cash equivalents 
Investments 
Accounts receivable, net 
Income tax receivable 
Other current assets 
Total current assets 
Property and equipment, net 
Right-of-use assets 
Amortizable intangible assets, net 
Goodwill 
Other assets 
Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY: 

Current liabilities 
Accounts payable 
Accrued compensation and benefits 
Accrued liabilities 
Income taxes payable 
Deferred revenue 
Current portion of lease liability 

Total current liabilities 
Deferred income taxes, noncurrent 
Other long-term liability 
Lease liability, less current portion 
Total liabilities 
Commitments and contingencies 
Stockholders’ equity 
Preferred stock, $0.01 par value, 10,000 shares authorized; 0 shares issued and 
outstanding at December 31, 2022 and December 31, 2021
Common stock, $0.01 par value, 100,000 shares authorized; 53,830 and 53,637 shares 
issued and 31,058 and 37,722 shares outstanding at December 31, 2022 and December 
31, 2021, respectively 
Treasury stock, at cost, 22,772 and 15,915 shares of common stock at 
December 31, 2022 and December 31, 2021, respectively 
Additional paid-in capital 
Accumulated other comprehensive loss 
Retained earnings 
Total stockholders’ equity 
Total liabilities and stockholders’ equity 

As of December 31, 

2022 

2021 

$ 

$ 

$ 

 120,409   $
 61,295  
 77,413  
 2,788  
 11,368  
 273,273  
 147,504  
 72,719  
 176,800  
 160,766  
 1,687  

600,941
—
70,063
1,275
8,766
681,045
136,120
57,652
185,219
160,766
1,943
 832,749   $ 1,222,745

 20,006   $
 36,412  
 22,473  
 12,167  
 —  
 8,648  
 99,706  
 26,195  
 436  
 68,793  
 195,130  

24,306
32,714
27,593
5,895
10
7,426
97,944
25,962
37
53,755
177,698

 —  

 538  

—

536

(1,107,211)
   (1,711,423) 
296,670
 309,310  
 (533) 
—
1,855,052
    2,039,727  
 637,619  
1,045,047
 832,749   $ 1,222,745

$ 

The accompanying notes are an integral part of these consolidated financial statements. 

64 

 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
    
  
 
  
  
  
  
  
  
 
 
  
  
  
   
 
  
   
 
  
  
  
  
  
  
  
 
  
  
  
   
 
  
   
 
  
  
  
  
  
 
Grand Canyon Education, Inc. 
Consolidated Income Statements 

(In thousands, except per share data) 
Service revenue 
Costs and expenses: 

Technology and academic services 
Counseling services and support 
Marketing and communication 
General and administrative 
Amortization of intangible assets 

Total costs and expenses 
Operating income 

Interest income on Secured Note 
Interest expense 
Investment interest and other 
Income before income taxes 
Income tax expense 
Net income 
Earnings per share: 

Year Ended December 31, 
2021 

2022 

$ 911,306    $  896,564 

150,493   
273,313   
196,090   
45,491   
8,419   
673,806   
237,500   
—   
(2) 
2,621   
240,119   
55,444   

    132,078 
    249,179 
    182,872 
 41,826 
 8,419 
    614,374 
    282,190 
 52,090 
 (3,601)
 610 
    331,289 
 70,945 
$ 184,675    $  260,344 

2020 
$ 844,096

116,012
234,534
164,334
43,360
8,419
566,659
277,437
59,190
(4,402)
915
333,140
75,944
$ 257,196

Basic income per share 
Diluted income per share 
Basic weighted average shares outstanding 
Diluted weighted average shares outstanding 

$
$

5.75    $ 
5.73    $ 

32,131   
32,237   

 5.94 
 5.92 
 43,835 
 43,958 

$
$

5.49
5.45
46,880
47,165

The accompanying notes are an integral part of these consolidated financial statements. 

65 

 
 
 
 
 
 
 
 
 
 
 
 
    
     
    
   
  
  
 
  
  
  
  
  
  
   
  
  
 
  
  
 
 
 
Grand Canyon Education, Inc. 
Consolidated Statements of Comprehensive Income 

(In thousands) 
Net income 
Other comprehensive income, net of tax: 

Year Ended December 31, 
2021 

2022 

$ 184,675    $  260,344

2020 
$ 257,196

Unrealized losses on available-for-sale securities, net of taxes of $168 for 
the year ended December 31, 2022 

Comprehensive income 

(533) 

 —
$ 184,142    $  260,344

—
$ 257,196

The accompanying notes are an integral part of these consolidated financial statements. 

66 

 
 
 
 
 
 
 
 
 
 
 
    
     
    
   
  
  
 
  
 
 
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Grand Canyon Education, Inc. 
Consolidated Statements of Cash Flows 

(In thousands) 
Cash flows provided by operating activities: 
Net income 
Adjustments to reconcile net income to net cash provided by operating activities:

Share-based compensation 
Reversal of credit loss reserve 
Depreciation and amortization 
Amortization of intangible assets 
Deferred income taxes 
Other, including fixed asset impairments 
Changes in assets and liabilities: 

Accounts receivable and interest receivable from university partners
Other assets 
Right-of-use assets and lease liabilities 
Accounts payable 
Accrued liabilities 
Income taxes receivable/payable 
Deferred revenue 

Net cash provided by operating activities 
Cash flows (used in) provided by investing activities: 

Capital expenditures 
Additions of amortizable content 
Funding to GCU 
Repayment by GCU 
Purchases of investments 
Proceeds from sale or maturity of investments 

Net cash (used in) provided by investing activities 
Cash flows used in financing activities: 
Principal payments on notes payable 
Repurchase of common shares and shares withheld in lieu of income taxes
Net proceeds from exercise of stock options 

Net cash used in financing activities 
Net (decrease) increase in cash and cash equivalents and restricted cash 
Cash and cash equivalents and restricted cash, beginning of period 
Cash and cash equivalents and restricted cash, end of period 
Supplemental disclosure of cash flow information 

Cash paid for interest 
Cash paid for income taxes 

Supplemental disclosure of non-cash investing and financing activities 

Purchases of property and equipment included in accounts payable
Allowance for credit losses of $5,000, net of taxes of $1,168 from adoption of ASU 2016-13
ROU Asset and Liability recognition 

Year Ended December 31, 
2021 

2020 

2022 

$

184,675    $ 

 260,344

$

257,196

12,642   
 —   
22,758   
8,419   
401   
853   

(7,350) 
(2,604) 
1,193   
(3,894) 
(1,023) 
4,759   
(10) 
220,819   

(35,232) 
(397) 
 —   
 —   
(171,549) 
110,039   
(97,139) 

 11,526
 (5,000)
 21,994
 8,419
 5,674
 677

 (2,863)
 (256)
 545
 7,392
 4,148
 509
 10
 313,119

 (28,875)
 (515)
 (190,000)
 1,159,912
 (56,335)
 66,792
 950,979

 —   
(604,212) 
 —   
(604,212) 
(480,532) 
600,941   
120,409    $ 

 (107,774)
 (803,832)
 2,680
 (908,926)
 355,172
 245,769
 600,941

 2    $ 
48,573    $ 

 3,697
 61,900

$

$
$

1,131    $ 
 —    $ 
15,067    $ 

 1,536

$
 — $
$

 3,368

10,663
—
21,233
8,419
3,136
571

(13,250)
(621)
2,151
1,012
18,612
(279)
(20)
308,823

(29,418)
(524)
(75,000)
75,000
—
10,591
(19,351)

(33,144)
(134,014)
883
(166,275)
123,197
122,572
245,769

4,306
68,381

1,206
3,832
33,250

$

$
$

$
$
$

The accompanying notes are an integral part of these consolidated financial statements. 

68 

 
 
 
 
 
 
 
 
 
    
     
    
   
 
 
 
   
  
 
 
  
  
  
 
  
  
 
  
  
  
 
  
  
  
  
  
   
  
 
 
  
  
  
 
  
  
  
   
  
 
 
  
  
  
  
  
  
   
  
 
 
   
  
 
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

1. Nature of Business 

Grand Canyon Education, Inc. (together with its subsidiaries, the “Company” or “GCE”) is a publicly traded 

education services company dedicated to serving colleges and universities.  GCE has developed significant technological 
solutions, infrastructure and operational processes to provide services to these institutions on a large scale.  GCE’s most 
significant university partner is Grand Canyon University (“GCU”), an Arizona non-profit corporation that operates a 
comprehensive regionally accredited university that offers graduate and undergraduate degree programs, emphases and 
certificates across nine colleges both online, on ground at its campus in Phoenix, Arizona and at four off-site classroom 
and laboratory sites. 

In January 2019, GCE began providing education services to numerous university partners across the United 

States, through our wholly owned subsidiary, Orbis Education, which we acquired, by merger on January 22, 2019 (the 
“Acquisition”).  Since the Acquisition, GCE, together with Orbis Education, has continued to add additional university 
partners.  In the healthcare field, we work in partnership with a growing number of top universities and healthcare 
networks across the country, offering healthcare-related academic programs at off-campus classroom and laboratory 
sites located near healthcare providers and developing high-quality, career-ready graduates who enter the workforce 
ready to meet the demands of the healthcare industry.  In addition, we have provided certain services to a university 
partner to assist them in expanding their online graduate programs.  As of December 31, 2022, GCE provides education 
services to 27 university partners across the Unites States. 

GCE was formed in Delaware in November 2003 as a limited liability company, under the name Significant 

Education, LLC, for the purchase of acquiring the assets of the University from a non-profit foundation on February 2, 
2004. On August 24, 2005, the Company converted from a limited liability company to a corporation and changed its 
name to Significant Education, Inc. On May 9, 2008, the Company changed its name to Grand Canyon Education, Inc. 
On July 1, 2018, the Company sold the university to GCU (the “Transaction”).  The Company’s wholly owned 
subsidiaries were historically used to facilitate expansion of the university campus prior to the Transaction. 

2. Summary of Significant Accounting Policies 

Principles of Consolidation 

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. 

Intercompany transactions have been eliminated in consolidation. 

Use of Estimates 

The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting 

principles requires management to make estimates and assumptions that affect the reported amounts in the consolidated 
financial statements and accompanying notes, including the collection of accounts receivables and reserves associated 
with uncertain tax positions. Actual results could differ from those estimates. 

Cash and Cash Equivalents 

The Company invests a portion of its cash in excess of current operating requirements in short term certificates 

of deposit and money market instruments. The Company considers all highly liquid investments with maturities of 
three months or less at the time of purchase to be cash equivalents. 

Investments 

As of December 31, 2022, the Company considered its investments in corporate bonds, commercial paper, 

municipal securities, asset backed securities, municipal bonds, and collateralized mortgage obligations as available-for-

69 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

sale securities based on the Company’s intent for the respective securities.  As of December 31, 2021, the Company had 
no investments.  Available-for-sale securities are carried at fair value, determined using Level 2 of the hierarchy of 
valuation inputs, with the use of inputs other than quoted prices that are observable for the assets, with unrealized gains 
and losses, net of tax, reported as a separate component of other comprehensive income.  Unrealized losses considered to 
be other-than temporary are recognized currently in earnings.  Amortization of premiums, accretion of discounts, interest 
and dividend income and realized gains and losses are included in interest and other income. 

Property and Equipment 

Property and equipment are recorded at cost less accumulated depreciation. Depreciation is computed using the 
straight-line method. Normal repairs and maintenance are expensed as incurred. Expenditures that materially extend the 
useful life of an asset are capitalized. Construction in progress represents items not yet placed in service and are not 
depreciated. Depreciation is provided using the straight-line method over the estimated useful lives of the assets. 
Furniture and fixtures, computer equipment, and vehicles generally have estimated useful lives of ten, four, and five 
years, respectively. Leasehold improvements are depreciated over the shorter of their lease term or their useful life. Land 
improvements and buildings are depreciated over lives ranging from 10 to 40 years. 

Transaction and Arrangements with GCU 

On July 1, 2018, the Company consummated an Asset Purchase Agreement (the “Asset Purchase Agreement”) 
with GCU.  In conjunction with the Asset Purchase Agreement, we received a secured note from GCU as consideration 
for the transferred assets in the initial principal amount of $870,097 (the “Secured Note”) which was repaid by GCU in 
the fourth quarter of 2021.  In connection therewith, the Company and GCU entered into a long-term master services 
agreement (the “Master Services Agreement”) pursuant to which the Company provides identified technology and 
academic services, counseling services and support, marketing and communication services, and several back-office 
services to GCU in return for 60% of GCU’s tuition and fee revenue.  Except for identified liabilities assumed by GCU, 
GCE retained responsibility for all liabilities of the business arising from pre-closing operations. 

Internally Developed Technology 

The Company capitalizes certain costs related to internal-use software, primarily consisting of direct labor 
associated with creating the software. Software development projects generally include three stages: the preliminary 
project stage (all costs are expensed as incurred), the application development stage (certain costs are capitalized and 
certain costs are expensed as incurred) and the post-implementation or operation stage (all costs are expensed as 
incurred). Costs capitalized in the application development stage include costs of design, coding, integration, and testing 
of the software developed. Capitalization of costs requires judgment in determining when a project has reached the 
application development stage and the period over which we expect to benefit from the use of that software. Once the 
software is placed in service, these costs are amortized over the estimated useful life of the software, which is generally 
three years. These assets are a component of our property and equipment, net in our consolidated balance sheets. 

Capitalized Content Development   

The Company capitalizes certain costs to fulfill a contract related to the development and digital creation of 

content on a course-by-course basis for each university partner, many times in conjunction with faculty and subject 
matter experts. The Company is responsible for the conversion of instructional materials to an on-line format, including 
outlines, quizzes, lectures, and articles in accordance with the educational guidelines provided to us by our university 
partners, prior to the respective course commencing. We also capitalize the creation of learning objects which are digital 
assets such as online demonstrations, simulations, and case studies used to obtain learning objectives. 

Costs that are capitalized include payroll and payroll-related costs for employees who are directly associated 

and spend time producing content and payments to faculty and subject matter experts involved in the process.  The 

70 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

Company starts capitalizing content costs when it begins to develop or to convert a particular course, resources have 
been assigned and a timeline has been set. The content asset is placed in service when all work is complete and the 
curriculum could be used for instruction. Capitalized content development assets are included in other assets in our 
consolidated balance sheets.  The Company has concluded that the most appropriate method to amortize the deferred 
content assets is on a straight-line basis over the estimated life of the course, which is generally four years which 
corresponds with course’s review and major revision cycle.  As of December 31, 2022 and 2021, $910 and $1,168, 
respectively, net of amortization, of deferred content assets are included in other assets in the Company’s consolidated 
balance sheets and amortization is included in technical and academic services where the costs originated. 

Long-Lived Assets 

The Company evaluates the recoverability of its long-lived assets for impairment, other than goodwill, 

whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.  
Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to 
undiscounted future net cash flows expected to be generated by the assets.  If such assets are considered to be impaired, 
the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair 
value of the assets. 

Leases 

The Company determines if an arrangement is a lease at inception and evaluates the lease agreement to 
determine whether the lease is a finance or operating lease. Right-of-use (“ROU”) assets and lease liabilities are 
recognized at commencement date based on the present value of lease payments over the lease term.  The Company uses 
its incremental borrowing rate based on the information available at the commencement to determine the present value 
of lease payments over the lease term.  At lease inception, the Company determines the lease term by assuming no 
exercises of renewal options, due to the Company’s constantly changing geographical needs for its university partners. 
Leases with an initial term of 12 months or less are not recorded in the consolidated balance sheets and are recognized as 
lease expense on a straight-line basis over the lease term.  The Company has lease agreements with lease and non-lease 
components, and the non-lease components are accounted for separately and not included in our ROU assets and lease 
liabilities.  Leases primarily consist of off-campus classroom and laboratory site locations and office space. 

Business Combinations 

The purchase price of an acquisition is allocated to the assets acquired, including tangible and intangible assets, 

and liabilities assumed, based on their respective fair values at the acquisition date.  The excess of the fair value of the 
purchase price over the fair values of these identifiable assets and liabilities is recorded as goodwill.  Transaction costs 
associated with business combinations are expensed as incurred and are recorded in the loss on transaction in the 
consolidated financial statements.  The determination of the value and useful lives of the intangible assets acquired 
involves certain judgments and estimates.  These judgments can include, but are not limited to, the cash flows that an 
asset is expected to generate in the future and the appropriate weighted average cost of capital.  The net assets and result 
of operations of an acquired entity are included on the Company’s consolidated financial statements from the acquisition 
date. 

Goodwill and Amortizable Intangible Assets 

Goodwill represents the excess of the purchase price of an acquired business over the amount assigned to the 

tangible and intangible assets acquired and liabilities assumed. Goodwill is assessed at least annually for impairment 
during the fourth quarter, or more frequently if circumstances indicate potential impairment. Goodwill is allocated to our 
reporting unit at the education services segment, which is the same as the entity as a whole (entity level reporting unit).  
The Company has concluded there is one operating segment and one reporting unit for goodwill impairment 
consideration.  The Financial Accounting Standards Board (“FASB”) has issued guidance that permits an entity to first 

71 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

assess qualitative factors to determine whether it is necessary to perform the quantitative goodwill impairment test. The 
Company reviews goodwill at least annually or more frequently if an event occurs or circumstances change that would 
more likely than not reduce the fair value of the reporting unit below its carrying amount.  Following this assessment, the 
Company determined that it is more likely than not that its fair value exceeds its carrying amount. 

Finite-lived intangible assets that are acquired in a business combination are recorded at fair value on their 

acquisition dates and are amortized using a method that reflects the pattern in which the economic benefits of the 
intangible assets are consumed or on a straight-line basis over the estimated useful life of the intangible asset if the 
pattern of economic benefit cannot be reliability determined. Finite-lived intangible assets consist of university partner 
relationships and trade names.  The Company reviews its finite-lived intangible assets for impairment whenever events 
or changes in circumstances indicate that the carrying amount of an intangible asset may not be recoverable.  There were 
no indicators that the carrying amount of the finite-lived intangible assets were impaired as of December 31, 2022.  
Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to 
undiscounted future net cash flows expected to be generated by the assets.  If such intangible assets are not recoverable, 
a potential impairment loss is recognized to the extent the carrying amounts of the assets exceeds the fair value of the 
assets. 

Acquisition 

On January 22, 2019, GCE acquired Orbis Education for $361,184 (inclusive of closing date adjustments and 

net of cash acquired).  The Acquisition was accounted for in accordance with the acquisition method of accounting.  
Under this method the cost of the target is allocated to the identifiable assets acquired and liabilities assumed based on 
their estimated fair values at the date of acquisition.  The estimated fair values of current assets and liabilities were based 
upon their historical costs on the date of acquisition due to their short-term nature.  The majority of property and 
equipment were also estimated based upon historical costs as they approximated fair value.  Identified intangible assets 
of $210,280 consisted primarily of university partner relationships that were valued at $210,000.  The fair value of 
university partner relationships was determined using the multiple-period excess earnings method.  The fair value of the 
assets acquired, less the liabilities assumed, exceeded the purchase price by $157,825, which was recorded as goodwill. 

Share-Based Compensation 

The Company measures and recognizes compensation expense for share-based payment awards made to 

employees and directors. The fair value of the Company’s restricted stock awards is based on the market price of its 
common stock on the date of grant. Stock-based compensation expense related to restricted stock grants is expensed over 
the vesting period using the straight-line method for Company employees and the Company’s board of directors. The 
Company recognizes forfeitures as they occur. 

Fair Value of Financial Instruments 

The carrying value of cash and cash equivalents, accounts receivable, accounts payable, accrued compensation 

and benefits and accrued liabilities approximate their fair value based on the liquidity or the short-term maturities of 
these instruments. 

The fair value of investments was determined using Level 1 and Level 2 of the hierarchy of valuation inputs, 

with the use of inputs other than quoted prices that are observable for the assets. The unit of account used for valuation is 
the individual underlying security. The basis of fair value measurements for each level is described below, with 
Level 1 having the highest priority. 

72 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

-Level 1 – inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities. 

-Level 2 – inputs are quoted prices for similar instruments in active markets; quoted prices for identical or 
similar instruments in non-active markets; and model-derived valuations whose inputs are observable or whose 
significant valuation drivers are observable. 

-Level 3 – unobservable inputs that are not corroborated by market data. 

Investments are comprised of corporate bonds, commercial paper, municipal securities, asset backed securities, 

municipal bonds, and collateralized mortgage obligations. 

Income Taxes 

The Company accounts for income taxes payable or refundable for the current year and deferred tax assets and 

liabilities for future tax consequences of events that have been recognized in the Company’s consolidated financial 
statements or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in 
which the temporary differences are expected to be realized. 

The Company applies a more-likely-than-not threshold for financial statement recognition and measurement of 

an uncertain tax position taken or expected to be taken in a tax return. The Company recognizes interest and penalties 
related to uncertain tax positions in income tax expense. As of December 31, 2022 and 2021, the Company has reserved 
approximately $15,862 and $14,108, respectively, for uncertain tax positions, including interest and penalties, which is 
classified within accrued liabilities on the accompanying consolidated balance sheet. 

The Company has deferred tax assets, which are subject to periodic recoverability assessments. Valuation 

allowances are established, when necessary, to reduce deferred tax assets to the amount that more likely than not will be 
realized. Realization of the deferred tax assets is principally dependent upon achievement of projected future taxable 
income. 

Commitments and Contingencies 

The Company accrues for a contingent obligation when it is probable that a liability has been incurred and the 
amount is reasonably estimable. When the Company becomes aware of a claim or potential claim, the likelihood of any 
loss exposure is assessed. If it is probable that a loss will result and the amount of the loss is estimable, the Company 
records a liability for the estimated loss. If the loss is not probable or the amount of the potential loss is not estimable, 
the Company will disclose the claim if the likelihood of a potential loss is reasonably possible and the amount of the 
potential loss could be material. Estimates that are particularly sensitive to future changes include tax, legal, and other 
regulatory matters, which are subject to change as events evolve, and as additional information becomes available during 
the administrative and litigation process. The Company expenses legal fees as incurred. 

Revenue Recognition 

The Company generates all of its revenue through services agreements with its university partners (“Services 
Agreements”), pursuant to which the Company provides integrated technology and academic services, marketing and 
communication services, and back-office services to its university partners in return for a percentage of tuition and fee 
revenue. 

The Company’s Services Agreements have initial terms ranging from 7-15 years, subject to renewal options, 

although certain agreements may give the university partners the right to terminate early if certain conditions are met.    
The Company’s Services Agreements have a single performance obligation, as the promises to provide the identified 
services are not distinct within the context of these agreements. The single performance obligation is delivered as our 

73 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

partners receive and consume benefits, which occurs ratably over a series of distinct service periods (daily or semester). 
Service revenue is recognized over time using the output method of measuring progress towards complete satisfaction of 
the single performance obligation. The output method provides a faithful depiction of the performance toward complete 
satisfaction of the performance obligation and can be tied to the time elapsed which is consumed evenly over the service 
period and is a direct measurement of the value provided to our partners. The service fees received from our partners 
over the term of the agreement are variable in nature in that they are dependent upon the number of students attending 
the university partner’s program and revenues generated from those students during the service period. Due to the 
variable nature of the consideration over the life of the service arrangement, the Company considered forming an 
expectation of the variable consideration to be received over the service life of this one performance obligation. 
However, since the performance obligation represents a series of distinct services, the Company recognizes the variable 
consideration that becomes known and billable because these fees relate to the distinct service period in which the fees 
are earned. The Company meets the criteria in the standard and exercises the practical expedient to not disclose the 
aggregate amount of the transaction price allocated to the single performance obligation that is unsatisfied as of the end 
of the reporting period. The Company does not disclose the value of unsatisfied performance obligations because the 
directly allocable variable consideration is allocated entirely to a wholly unsatisfied promise to transfer a service that 
forms part of a single performance obligation. The service fees are calculated and settled per the terms of the Services 
Agreements and result in a settlement duration of less than one year for all partners. There are no refunds or return rights 
under the Services Agreements. 

The Company’s receivables represent unconditional rights to consideration from our Services Agreements with 

our university partners. Accounts receivable, net is stated at net realizable value and contains billed and unbilled 
revenue.  The Company utilizes the allowance method to provide for doubtful accounts based on its evaluation of the 
collectability of the amounts due. There have been no amounts written off and no reserves established as of 
December 31, 2022 given historical collection experience.  The Company will continue to review and revise its 
allowance methodology based on its collection experience with its partners.  

For our partners with unbilled revenue, revenue recognition occurs in advance of billings. Billings for some 

university partners do not occur until after the service period has commenced and final enrollment information is 
available. Our unbilled revenue of $5,560 and $3,841 as of December 31, 2022 and 2021, respectively, are included in 
accounts receivable in our consolidated balance sheets.  Deferred revenue represents the excess of amounts received as 
compared to amounts recognized in revenue on our consolidated statements of income as of the end of the reporting 
period, and such amounts are reflected as a current liability on our consolidated balance sheets. We generally receive 
payments for our services billed within 30 days of invoice. These payments are recorded as deferred revenue until the 
services are delivered and revenue is recognized. 

Allowance for Credit Losses 

The Company records its accounts receivable and previously had recorded its Secured Note receivable at the net 
amount expected to be collected.  Our accounts receivable are derived through education services provided to university 
partners.  Our Secured Note receivable was derived through the sale of university-related assets to our most significant 
university partner, GCU.  The Company maintains an allowance for credit losses resulting from our university partners 
not making payments.  The Company determines the adequacy of the allowance by periodically evaluating each 
university partner’s balance, considering their financial condition and credit history, and considering current and 
forecasted economic conditions.  In the first quarter of 2020, the Company adopted ASU 2016-13, Financial 
Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments using a modified retrospective 
approach.  This model requires consideration of a broader range of reasonable and supportable information and requires 
the Company to estimate expected credit losses including a measure of the expected risk of credit loss even if that risk is 
remote over the lifetime of the asset.  Upon adoption, the Company recorded a reserve of $5,000 on its long-term 
Secured Note receivable.  The cumulative effect for the Company upon adoption of this new standard was $3,832, net of 
taxes of $1,168.  Bad debt expense is recorded as a technology and academic services expense in the consolidated 
income statement.  In the fourth quarter of 2021, the Secured Note receivable was paid off in full and the credit loss 
reserve of $5,000 was reversed.  The Company will continue to actively monitor other factors on expected credit losses. 

74 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

Technology and Academic Services 

Technology and academic services consist primarily of costs related to ongoing maintenance of educational 

infrastructure, including online course delivery and management, student records, assessment, customer relations 
management and other internal administrative systems. This also includes costs to provide support for content 
development, faculty training, development and other faculty support, technology support, rent and occupancy costs for 
university partners’ off-campus locations, and assistance with state compliance. This expense category includes salaries, 
benefits and share-based compensation, information technology costs, amortization of content development costs and 
other costs associated with these support services. This category also includes an allocation of depreciation, 
amortization, and occupancy costs attributable to the provision of these services, primarily at the Company’s Phoenix, 
Arizona and Indianapolis, Indiana locations. 

Counseling Services and Support 

Counseling services and support consist primarily of costs including team-based counseling and other support 
to prospective and current students as well as financial aid processing. This expense category includes salaries, benefits 
and share-based compensation, and other costs such as dues, fees and subscriptions and travel costs. This category also 
includes an allocation of depreciation, amortization, rent, and occupancy costs attributable to the provision of these 
services, primarily at the Company’s Phoenix, Arizona and Indianapolis, Indiana locations. 

Marketing and Communication 

Marketing and communication includes lead acquisition, digital communication strategies, brand identity 

advertising, media planning and strategy, video, data science and analysis, marketing to potential students and other 
promotional and communication services. This expense category includes salaries, benefits and share-based 
compensation for marketing and communication personnel, brand advertising, marketing leads and other promotional 
and communication expenses. This category also includes an allocation of depreciation, amortization, lease expense, and 
occupancy costs attributable to the provision of these services, primarily at the Company’s Phoenix, Arizona and 
Indianapolis, Indiana locations. Advertising costs are expensed as incurred. 

General and Administrative 

General and administrative expenses include salaries, benefits and share-based compensation of employees 

engaged in corporate management, finance, human resources, compliance, and other corporate functions. This category 
also includes an allocation of depreciation, amortization, lease expense, and occupancy costs attributable to the provision 
of these services, primarily at the Company’s Phoenix, Arizona and Indianapolis, Indiana locations. 

Insurance/Self-Insurance 

The Company uses a combination of insurance and self-insurance for a number of risks, including claims 
related to employee healthcare, workers’ compensation, general liability, and business interruption. Liabilities associated 
with these risks are estimated based on, among other things, historical claims experience, severity factors, and other 
actuarial assumptions. The Company’s loss exposure related to self-insurance is limited by stop loss coverage on a per 
occurrence and aggregate basis. The Company regularly analyzes its reserves for incurred but not reported claims, and 
for reported but not paid claims related to self-funded insurance programs. While the Company believes reserves are 
adequate, significant judgment is involved in assessing these reserves such as assessing historical paid claims, average 
lags between the claims’ incurred date, reported dates and paid dates, and the frequency and severity of claims. There 
may be differences between actual settlement amounts and recorded reserves and any resulting adjustments are included 
in expense once a probable amount is known. 

75 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

Concentration of Credit Risk 

The Company believes the credit risk related to cash equivalents and investments is limited due to its adherence 
to an investment policy that required investments to have a minimum BBB rating, depending on the type of security, by 
one major rating agency at the time of purchase. All of the Company’s cash equivalents and investments as of 
December 31, 2022 and 2021 consist of investments rated BBB or higher by at least one rating agency. Additionally, the 
Company utilizes at least one financial institution to conduct initial and ongoing credit analysis on its investment 
portfolio to monitor and lower the potential impact of market risk associated with its cash equivalents and investment 
portfolio. Financial instruments that potentially subject the Company to concentration of credit risk consist principally of 
cash balances, which are primarily invested in money market funds or on deposit at high credit quality financial 
institutions in the U.S. Accounts at each institution are insured by the Federal Deposit Insurance Corporation (“FDIC”) 
up to $250,000. At December 31, 2022 and December 31, 2021, the Company had $119,639 and $600,130, respectively, 
in excess of the FDIC insured limit. The Company is also subject to credit risk for its accounts receivable balance.  The 
Company has not experienced any losses on accounts receivables since July 1, 2018, the date the Company transitioned 
to an education service company.  To manage accounts receivable risk, the Company maintains an allowance for 
doubtful accounts, if needed.  Our dependence on our most significant university partner, with 85.8% and 85.9% of total 
service revenue for the years ended December 31, 2022 and 2021, respectively, subjects us to the risk that declines in our 
customer’s operations would result in a sustained reduction in service revenue for the Company. 

Segment Information 

The Company operates as a single education services company using a core infrastructure that serves the 

curriculum and educational delivery needs of its university partners. The Company’s Chief Executive Officer manages 
the Company’s operations as a whole and no expense or operating income information is generated or evaluated on any 
component level. 

Recent Accounting Pronouncements 

The Company has determined that no recent accounting pronouncements apply to its operations or could 

otherwise have a material impact on its consolidated financial statements. 

3. Investments 

As of December 31, 2022, the Company had investments of $61,295, classified as available-for sale securities.  

As of December 31, 2021, the Company had no investments. 

As of December 31, 2022, the Company had available-for-sale investments comprised of the following: 

Corporate bonds 
Total investments 

Adjusted 
Cost 
61,996
61,996

$
$

$
$

As of December 31, 2022 
Gross 
Gross 
Unrealized 
Unrealized 
(Losses) 
Gains 

Estimated 
Fair 
Value 

17
17

$ 
$ 

 (718)  $
 (718)  $

61,295
61,295

For the year ended December 31, 2022, the net unrealized losses were $533, net of taxes.  Available-for-sale 

securities are carried at fair value on the consolidated balance sheets.  The Company estimates the lifetime expected 
credit losses for all available-for-sale debt securities in an unrealized loss position.  If our assessment indicates that an 
expected credit loss exists, we determine the portion of the unrealized loss attributable to credit deterioration and record 
a reserve for the expected credit loss in the allowance for credit losses in technology and academic services in our 

76 

 
 
 
 
 
 
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

consolidated income statements.  As of December 31, 2021, there were no unrealized gains or losses for available-for 
sale debt securities as all matured or were sold by December 31, 2021. 

Available-for-sale securities maturing as of December 31: 

Available-for-sale securities maturing as of December 31:
2023 
2024 
2025 
Total 

4. Allowance for Credit Losses 

$ 

$ 

35,991
15,444
9,860
61,295

Balance at     
Beginning of   Charged to   Deductions/   End of 
  Transfers(3)    Period 

  Expense(2)

Period(1) 

     Balance at

Allowance for credit losses 
Year ended December 31, 2022 
Year ended December 31, 2021 
Year ended December 31, 2020 

$
$
$

—
5,000
5,000

—
(5,000)
—

 —
 —   $ 
 —   $ 
 —
 —   $  5,000

(1)  Amount in the year ended December 31, 2020 represents the cumulative effect of the adoption of 

(2) 

ASU No. 2016- 13 on the Secured Note receivable. 
In the fourth quarter of 2021, the Secured Note receivable was paid off in full and the credit loss reserve of $5,000 
was reversed. 

(3)  Deductions represent accounts written off, net of recoveries.  

5. Property and Equipment 

Property and equipment consist of the following: 

Land 
Land improvements 
Buildings 
Buildings and leasehold improvements
Computer equipment 
Furniture, fixtures and equipment
Internally developed software 
Construction in progress 

Less accumulated depreciation and amortization
Property and equipment, net 

$

As of December 31, 
2021 
2022 
 5,579
 2,242
 51,399
 17,161
    113,680
 17,921
 55,083
 3,381
    266,446
   (130,326)
$ 147,504   $  136,120

5,098   $ 
2,242  
51,399  
21,911  
119,316  
21,323  
58,904  
16,336  
296,529  
(149,025) 

Depreciation expense associated with property and equipment totaled $22,115, $21,441 and $20,830 for the 

years ended December 31, 2022, 2021 and 2020, respectively. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
  
  
  
  
  
  
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

6. Intangible Assets 

Amortizable intangible assets consist of the following as of: 

University partner relationships 
Trade names 
Total amortizable intangible assets, net 

Estimated 
Average Useful 
Life (in years) 
25
1

December 31, 2022 
Gross 
Carrying 
Amount 

Accumulated 
Amortization 

Net 
Carrying 
Amount 

  $

$

210,000   $
280
210,280

$

 (33,200)   $
 (280) 
 (33,480)  $

176,800
—
176,800

Amortization expense for university partner relationships and trade names for the years ending December 31: 

2023 
2024 
2025 
2026 
2027 
Thereafter 

7. Leases 

$

$

8,419
8,419
8,419
8,419
8,419
134,705
176,800

The Company has operating leases for off-campus classroom and laboratory site locations, office space, office 
equipment, and optical fiber communication lines.  These leases have terms that range from two months to ten years and 
eight months.  At lease inception, we determine the lease term by assuming no exercises of renewal options, due to the 
Company’s constantly changing geographical needs for its university partners.  Leases with an initial term of 12 months 
or less are not recorded in the consolidated balance sheets and we recognize lease expense for these leases on a straight-
line basis over the lease term.  The Company has operating lease costs of $10,666, $9,723 and $7,594 for the years 
ended December 31, 2022, 2021 and 2020, respectively. 

As of December 31, 2022, the Company had $23,310 of non-cancelable operating lease commitments for four 
off-campus classroom and laboratory sites and $192 for optical fiber communication lines that had not yet commenced.  
The Company’s weighted-average remaining lease term relating to its operating leases is 8.04 years, with a weighted-
average discount rate of 3.35%.  As of December 31, 2022, the Company had no financing leases. 

Future payment obligations with respect to the Company’s operating leases, which were existing at 

December 31, 2022, by year and in the aggregate, are as follows: 

Year Ending December 31, 
2023 
2024 
2025 
2026 
2027 
Thereafter 
Total lease payments 
Less interest 
Present value of lease liabilities 

78 

$

     Amount 
10,844
11,143
10,867
10,805
10,193
35,104
88,956
11,515
77,441

$

$

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

8. Notes Payable and Other Noncurrent Liabilities 

The Company upon its receipt of the paydown of $500,000 on the Secured Note in October 2021 repaid all 

amounts due under the outstanding term loan and revolving credit facilities, terminated the credit agreement and 
expensed all remaining capitalized loan costs of $1,028 to interest expense. 

9. Commitments and Contingencies 

Legal Matters 

From time to time, the Company is party to various lawsuits, claims, and other legal proceedings that arise in 

the ordinary course of business, some of which are covered by insurance. When the Company is aware of a claim or 
potential claim, it assesses the likelihood of any loss or exposure. If it is probable that a loss will result and the amount of 
the loss can be reasonably estimated, the Company records a liability for the loss. If the loss is not probable or the 
amount of the loss cannot be reasonably estimated, the Company discloses the nature of the specific claim if the 
likelihood of a potential loss is reasonably possible and the amount involved is material. With respect to the majority of 
pending litigation matters, the Company’s ultimate legal and financial responsibility, if any, cannot be estimated with 
certainty and, in most cases, any potential losses related to those matters are not considered probable. 

Upon resolution of any pending legal matters, the Company may incur charges in excess of presently 
established reserves. Management does not believe that any such charges would, individually or in the aggregate, have a 
material adverse effect on the Company’s financial condition, results of operations or cash flows. 

Tax Reserves, Non-Income Tax Related 

From time to time the Company has exposure to various non-income tax related matters that arise in the 
ordinary course of business. At both December 31, 2022 and 2021, the Company has no reserve for tax matters where its 
ultimate exposure is considered probable and the potential loss can be reasonably estimated. 

10. Earnings Per Share 

Basic earnings per common share is calculated by dividing net income available to common stockholders by the 

weighted average number of common shares outstanding for the period. Diluted earnings per common share reflects the 
assumed conversion of all potentially dilutive securities, consisting of stock options and restricted stock awards, for 
which the estimated fair value exceeds the exercise price, less shares which could have been purchased with the related 
proceeds, unless anti-dilutive. For employee equity awards, repurchased shares are also included for any unearned 
compensation adjusted for tax. The table below reflects the calculation of the weighted average number of common 
shares outstanding, on an as if converted basis, used in computing basic and diluted earnings per common share. 

Year Ended December 31, 
2021 

2020 

2022 

Denominator: 

Basic weighted average shares outstanding
Effect of dilutive stock options and restricted stock
Diluted weighted average shares outstanding

32,131
106
32,237

43,835     46,880
 285
43,958     47,165

 123   

Diluted weighted average shares outstanding excludes the incremental effect of unvested restricted stock and 
shares that would be issued upon the assumed exercise of stock options in accordance with the treasury stock method. 
For each of the years ended December 31, 2022, 2021 and 2020, approximately 58, 79, and 142, respectively, of the 
Company’s restricted stock awards outstanding were excluded from the calculation of diluted earnings per share as their 
inclusion would have been anti-dilutive. These restricted stock awards could be dilutive in the future. 

79 

 
 
 
 
 
 
 
 
    
    
    
 
    
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

11. Equity Transactions 

Preferred Stock 

As of December 31, 2022 and 2021, the Company had 10,000 shares of authorized but unissued and 

undesignated preferred stock. The Company’s charter provides that the board of directors has authority to issue preferred 
stock, with voting powers, designations, preferences, and special rights, qualifications, limitation, or restrictions as 
permitted by law as determined by the board of directors, without stockholder approval. The board of directors may 
authorize the issuance of preferred stock with voting or conversion rights that could adversely affect the voting power or 
other rights of the holders of the common stock. 

Treasury Stock 

In January 2021, July 2021, January 2022 and October 2022 the Board of Directors increased the authorization 
under its existing stock repurchase program by $100,000, $970,000, $175,000 and $200,000, respectively, reflecting an 
aggregate authorization for share repurchases since the initiation of our program of $1,845,000. The expiration date on 
the repurchase authorization is December 31, 2023. Repurchases occur at the Company’s discretion. Repurchases may 
be made in the open market or in privately negotiated transactions, pursuant to the applicable Securities and Exchange 
Commission rules. The amount and timing of future share repurchases, if any, will be made as market and business 
conditions warrant. 

On March 10, 2021, the Company entered into an accelerated share repurchase (“ASR”) agreement with 
Morgan Stanley & Co. LLC (“Morgan Stanley”) to repurchase up to $35,000 of its outstanding shares of common stock 
as part of the Company’s share repurchase program.  Under the ASR agreement, the Company received initial delivery 
of approximately 276 shares of common stock, representing approximately 80% of the number of shares of common 
stock initially underlying the ASR agreement based on the closing price of the common stock of $101.49, on March 9, 
2021.  At inception of the ASR agreement, the Company recognized the initial delivery of shares as treasury stock of 
$28,000, and recognized the remaining amount underlying the ASR agreement as a reduction of additional paid in 
capital of $7,000.  The total number of shares that the Company repurchased under the ASR program was based on the 
volume-weighted average price of the common stock during the term of the ASR agreement, less a discount, and subject 
to potential adjustments pursuant to the terms and conditions of the ASR agreement.  The final settlement of the share 
repurchases under the ASR agreement was completed on May 4, 2021 with additional delivery of 46 shares of common 
stock.  At settlement of the ASR agreement, the Company recognized an increase to additional paid in capital and a 
decrease in treasury stock of $7,000 related to the remaining delivery of shares.  The ASR agreement resulted in a total 
of 322 shares repurchased at an average cost of $108.76. 

On May 14, 2021, the Company entered into an ASR agreement with Morgan Stanley to repurchase up to 

$50,000 of its outstanding shares of common stock as part of the Company’s share repurchase program.  Under the ASR 
agreement, the Company received initial delivery on May 17, 2021 of approximately 418 shares of common stock, 
representing approximately 80% of the number of shares of common stock initially underlying the ASR agreement based 
on the closing price of the common stock of $95.63, on May 14, 2021.  At inception of the ASR agreement, the 
Company recognized the initial delivery of shares as treasury stock of $40,000, and recognized the remaining amount 
underlying the ASR agreement as a reduction to additional paid in capital of $10,000. The total number of shares that the 
Company repurchased under the ASR program was based on the volume-weighted average price of the common stock 
during the term of the ASR agreement, less a discount, and subject to potential adjustments pursuant to the terms and 
conditions of the ASR agreement.  The final settlement of the share repurchases under the ASR agreement was 
completed on August 13, 2021 with additional delivery of 139 shares of common stock.  At settlement of the ASR 
agreement, the Company recognized an increase to additional paid in capital and a decrease in treasury stock of $10,000 
related to the remaining delivery of shares.  The ASR agreement resulted in a total of 558 shares repurchased at an 
average cost of $89.68. 

80 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

During the year ended December 31, 2022, the Company repurchased 6,795 shares of common stock at an 

aggregate cost of $599,587.  As of December 31, 2022, there remained $195,847 available under its current share 
repurchase authorization.  Shares repurchased in lieu of taxes are not included in the repurchase plan totals as they were 
approved in conjunction with the restricted share awards. 

12. Income Taxes 

The Company has deferred tax assets and liabilities that reflect the net tax effects of temporary differences 

between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income 
tax purposes. Deferred tax assets are subject to periodic recoverability assessments. Realization of the deferred tax 
assets, net of deferred tax liabilities is principally dependent upon achievement of projected future taxable income. 
Based upon the level of historical taxable income and projections for future taxable income over the periods in which the 
deferred tax assets are deductible, management believes it is more-likely-than-not that the Company will realize the 
benefits of these deductible differences. The Company has no valuation allowance at December 31, 2022 and 2021. 

Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in 
the years in which those temporary differences are expected to be recovered or settled. As changes in tax laws or rates 
are enacted, deferred tax assets and liabilities are adjusted though income tax expense. 

The components of income tax expense (benefit) are as follows: 

Year Ended December 31, 
2021 

2022 

2020 

Current: 

Federal 
State 

Deferred: 
Federal 
State 

Tax expense recorded as an increase of paid-in capital

$ 50,194   $   59,450
 5,822
    65,272

5,017  
55,211  

$ 63,932
8,875
72,807

(578) 
811  
233  
—  

 5,050
 623
 5,673
 —
$ 55,444   $   70,945

2,842
295
3,137
—
$ 75,944

A reconciliation of income tax computed at the U.S. statutory rate to the effective income tax rate is as follows: 

Year Ended December 31, 

     2022       

2021       
2020    
21.0 %   21.0 %    21.0 %
 2.4   
2.8
 (1.2)  
(1.6)
 (1.3)  
(0.1)
 0.1   
0.2
0.8
 0.4   
23.1 %   21.4 %    22.8 %

 2.4 
 (1.2)
 (0.4)
 — 
 1.0 

Statutory U.S. federal income tax rate
State income taxes, net of federal tax benefit
State tax credits, net of federal effect
Excess tax benefits 
Nondeductible expenses 
Other 
Effective income tax rate 

81 

 
 
  
    
     
    
      
 
 
  
 
   
  
 
 
  
  
 
  
  
 
 
 
 
  
  
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

Significant components of the Company’s deferred income tax assets and liabilities, included in Deferred 

income taxes, non-current on the consolidated balance sheets are as follows: 

Deferred tax assets: 

Share-based compensation 
Employee compensation 
Intangibles 
Leases 
State taxes 
Other 

Deferred tax assets 

Deferred tax liability: 

Property and equipment 
Goodwill 
Other 
Deferred tax liability 
Net deferred tax liability 

    As of December 31,      As of December 31, 

2022 

2021 

$

$

$ 

2,725
1,109
14,872
1,270
3,998
232
24,206

 2,422
 802
 17,598
 847
 3,508
 199
 25,376

(13,350)
(37,051)

—   

(50,401)
(26,195) $ 

 (14,905)
 (36,295)
 (138)
 (51,338)
 (25,962)

The net deferred tax liability on the accompanying consolidated balance sheet is comprised of the following: 

Deferred income taxes, current 
Deferred income taxes, non-current
Net deferred tax liability 

    As of December 31,      As of December 31, 

2022 

$ 

5,172
(31,367)
(26,195) $ 

2021 

 4,172
 (30,134)
 (25,962)

$

$

The Company recognizes the impact of a tax position in its financial statements if that position is more-likely-

than-not to be sustained on audit, based on the technical merits of the position. The Company discloses all unrecognized 
tax benefits, which includes the reserves recorded for uncertain tax positions on filed tax returns and the unrecognized 
portion of affirmative claims. The Company recognizes interest and penalties related to uncertain tax positions in income 
tax expense. Unrecognized tax benefits as of December 31, 2022 and 2021 were $15,862 and $14,108, respectively. 

The reconciliation of the beginning and ending balance of unrecognized tax benefits at December 31, is as 

follows: 

Unrecognized tax benefits, beginning of year
Tax positions taken during the current year

Increases 
Decreases 

Tax positions taken during a prior year

Increases 
Decreases 

Decreases for settlements during the period
Reductions for lapses of applicable statute of limitations
Unrecognized tax benefits, end of year

2022 

2021 

$ 14,108   $ 11,318

2,814  
 —  

    3,973
 —

1,313  
(1,954) 
 —  
 (419) 

 262
    (1,064)
 (74)
 (307)
$ 15,862   $ 14,108

82 

 
 
    
     
 
 
 
  
  
 
  
  
  
 
 
 
  
 
  
  
  
 
 
 
    
     
  
 
 
    
    
   
  
 
  
   
  
 
  
  
  
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

As of December 31, 2022 and 2021, the unrecognized tax benefit recorded of $15,862 and $14,108, 

respectively, if reversed, would impact the effective tax rate.  At December 31, 2022 and 2021, the Company had 
accrued $93 and $0, respectively, in interest and $112 and $0, respectively, in penalties. It is reasonably possible that the 
amount of the unrecognized tax benefit will change during the next 12 months, however management does not expect 
the potential change to have a material effect on the results of operations or financial position. 

The Company’s uncertain tax positions were related to tax years that remained subject to examination by tax 
authorities. As of December 31, 2022, the earliest tax year still subject to examination for federal and state purposes is 
2019 and 2018, respectively. 

13. Share-Based Compensation Plans 

Incentive Plans 

The Company makes equity incentive grants pursuant to our 2017 Equity Incentive Plan (the “2017 Plan”) 
under which a maximum of 3,000 shares may be granted. As of December 31, 2022, 1,221 shares were available for 
grants under the 2017 Plan. 

Restricted Stock 

During fiscal years 2022, 2021, and 2020, the Company granted 189, 180, and 164 shares of common stock, 

respectively, with a service vesting condition to certain of its executives, officers, and employees. The restricted shares 
have voting rights and vest evenly at 20% over each of the next five years. Upon vesting, shares will be held in lieu of 
taxes equivalent to the statutory tax withholding required to be paid when the restricted stock vests. During the years 
ended December 31, 2022, 2021 and 2020, the Company withheld 52, 56, and 62 shares of common stock in lieu of 
taxes at a cost of $4,625, $5,994, and $4,969, on the restricted stock vesting dates, respectively. During 2022, 2021 and 
2020, following the annual stockholders meeting, the Company granted 4, 4 and 3 shares of common stock to the non-
employee members of the Company’s Board of Directors. The restricted shares granted to these directors have voting 
rights and vest on the earlier of (a) the one year anniversary of the date of grant or (b) immediately prior to the 
following year’s annual stockholders’ meeting. Included in the 2021 amount is an initial award of shares that was 
granted to a newly appointed non-employee director pursuant to the Company’s compensation program.  The 2021 
newly appointed non-employee director also received an annual grant of restricted shares.  The initial award of shares 
that were granted in 2021 to the newly appointed non-employee director have voting rights and vest on the one year 
anniversary of the date of grant. 

83 

Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

A summary of the activity related to restricted stock granted under the Company’s Incentive Plan is as follows: 

     Weighted Average 

Outstanding as of December 31, 2019 
Granted 
Vested 
Forfeited, canceled or expired 
Outstanding as of December 31, 2020 
Granted 
Vested 
Forfeited, canceled or expired 
Outstanding as of December 31, 2021 
Granted 
Vested 
Forfeited, canceled or expired 
Outstanding as of December 31, 2022 

Grant Date 

  Total
  Shares   Fair Value per Share
 76.43
 84.31
 65.19
 84.64
 83.43
 86.05
 74.90
 87.00
 86.24
 83.10
 85.07
 85.49
 85.32

$ 
422
167
$ 
(155) $ 
(15) $ 
$ 
419
184
$ 
(144) $ 
(32) $ 
$ 
427
193
$ 
(134) $ 
(10) $ 
$ 
476

As of December 31, 2022, there was approximately $29,497 of total unrecognized share-based compensation 

cost related to unvested restricted stock awards. These costs are expected to be recognized over a weighted average 
period of 2.08 years. 

Stock Options 

No options were granted in 2022, 2021 and 2020. Prior to 2012, the Company granted time vested options to 

purchase shares of common stock with an exercise price equal to the fair market value on the date of grant to employees. 
These time vested options vested ratably over a period of five years and expire ten years from the date of grant. A 
summary of the activity related to stock options granted under the Company’s Incentive Plan is as follows: 

  Summary of Stock Options Outstanding

Weighted 
Average 
Exercise 
Price per 
Share 

Total 
Shares 

Outstanding as of December 31, 2019 
Granted 
Exercised 
Forfeited, canceled or expired 
Outstanding as of December 31, 2020 
Granted 
Exercised 
Forfeited, canceled or expired 
Outstanding as of December 31, 2021 

232

176

$ 
— $ 
$ 
(56)
— $ 
$ 
— $ 
$ 
— $ 
— $ 

(176)

 15.42  
 —   
 15.66   
 —   
 15.34  
 —   
 15.34   
 —   
 —  

Share-based Compensation 

Share-based Compensation Expense Assumptions – Restricted Stock Awards 

The Company measures and recognizes compensation expense for share-based payment awards made to 

employees and directors. The fair value of the Company’s restricted stock awards is based on the market price of its 

84 

 
    
 
 
 
 
 
 
    
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Grand Canyon Education, Inc. 
Notes to Consolidated Financial Statements 
(In thousands, except per share data) 

common stock on the date of grant. Stock-based compensation expense related to restricted stock grants is expensed over 
the vesting period using the straight-line method for Company employees and the Company’s board of directors. The 
Company recognizes forfeitures as they occur. The restricted shares have voting rights. 

The table below outlines share-based compensation expense for the fiscal years ended December 31, 2022, 

2021 and 2020 related to restricted stock and stock options granted: 

Technology and academic services
Counseling services and support 
Marketing and communication 
General and administrative 

2022 
$ 2,424
6,287
154
3,777

2021 

2020 

$ 2,112   $  2,049
    5,364
 100
    3,150

5,749  
 101  
3,564  

Share-based compensation expense included in operating 
expenses 

Tax effect of share-based compensation

Share-based compensation expense, net of tax 

12,642
(3,161)
$ 9,481

11,526  
(2,882) 

   10,663
    (2,666)
$ 8,644   $  7,997

401(k) Plan 

The Company has established a 401(k) Defined Contribution Benefit Plan (the “Plan”). The Plan provides 

eligible employees, upon date of hire, with an opportunity to make tax-deferred contributions into a long-term 
investment and savings program. All employees over the age of 21 are eligible to participate in the plan. The Plan allows 
eligible employees to contribute to the Plan subject to Internal Revenue Code restrictions and the Plan allows the 
Company to make discretionary matching contributions. The Company plans to make a matching contribution to the 
Plan of approximately $2,662 for the year ended December 31, 2022. The Company made discretionary matching 
contributions to the Plan of $2,345 and $2,225 for the years ended December 31, 2021 and 2020, respectively. 

14. Related Party Transactions 

Related party transactions include transactions between the Company and certain of its affiliates.  The 
following transactions were in the normal course of operations and were measured at the exchange amount, which is the 
amount of consideration established and agreed to by the parties. 

As of and for the years ended December 31, 2022, 2021 and 2020, related party transactions consisted of the 

following: 

Affiliates 

GCE Community Fund (“GCECF”) - GCECF was initially formed in 2014.  GCECF makes grants for 
charitable, educational, literary, religious or scientific purposes within the meaning of Section 501(c ) (3) of the Internal 
Revenue Code, including for such purposes as the making of distributions to organizations that qualify as exempt 
organizations under Section 501 (c ) (3) of the Code.  The Company’s CEO and Director serves as the president of 
GCECF.  All of the board seats are taken by Company executives.  The Company is not the primary beneficiary of 
GCECF, and accordingly, the Company does not consolidate GCECF’s statement of activities with its financial results.  
The Company contributed $1,150 and $1,100 for the years ended December 31, 2022 and 2020, respectively, of which 
no amounts were owed as of December 31, 2022 and 2020. 

85 

 
    
    
    
  
 
 
Item 9.        Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

None. 

Item 9A.      Controls and Procedures 

Disclosure Controls and Procedures 

We maintain disclosure controls and procedures designed to provide reasonable assurance that information 

required to be disclosed in reports filed under the Exchange Act is recorded, processed, summarized and reported within 
the specified time periods and accumulated and communicated to our management, including our Chief Executive 
Officer (“Principal Executive Officer”) and Chief Financial Officer (“Principal Financial Officer”), as appropriate, to 
allow timely decisions regarding required disclosure. We have established a Disclosure Committee, consisting of certain 
members of management, to assist in this evaluation. Our Disclosure Committee meets on a quarterly basis and more 
often if necessary. 

Under the supervision and with the participation of our management, including our Principal Executive Officer 

and Principal Financial Officer, an evaluation was performed on the effectiveness of the design and operation of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) or 15d-15(e) promulgated under the Exchange Act), as 
of the end of the period covered by this annual report. Based on that evaluation, our management, including the Principal 
Executive Officer and Principal Financial Officer, concluded that our disclosure controls and procedures were effective 
as of December 31, 2022. 

Attached as exhibits to this Annual Report on Form 10-K are certifications of our Chief Executive Officer and 

Chief Financial Officer, which are required in accordance with Rule 13a-14 of the Exchange Act. This Disclosure 
Controls and Procedures section includes information concerning management’s evaluation of disclosure controls and 
procedures referred to in those certifications and, as such, should be read in conjunction with the certifications of our 
Chief Executive Officer and Chief Financial Officer. 

Management’s Report on Internal Control Over Financial Reporting 

Management is responsible for establishing and maintaining effective internal control over financial reporting, 

as such term is defined in Exchange Act Rule 13a-15(f). Internal control over financial reporting is a process designed to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of consolidated financial 
statements for external purposes in accordance with generally accepted accounting principles (“GAAP”). 

Our internal control over financial reporting includes those policies and procedures that: 

(i)  pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 

transactions and dispositions of our assets; 

(ii)  provide reasonable assurance that transactions are recorded as necessary to permit preparation of 

consolidated financial statements in accordance with GAAP, and that receipts and expenditures are being 
made only in accordance with authorizations of our management and directors; and 

(iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, 
or disposition of our assets that could have a material effect on the consolidated financial statements. 

Because of its inherent limitation, our internal control systems and procedures may not prevent or detect 
misstatements. An internal control system, no matter how well conceived and operated, can provide only reasonable, not 
absolute, assurance that the objectives of the control system are met. Because of the inherent limitations in all control 
systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, 
have been detected. Also, projections of any evaluation of effectiveness to future periods are subject to the risks that 
controls may become inadequate because of changes in condition, or that the degree of compliance with the policies and 
procedures may deteriorate. 

86 

Management performed an assessment of the effectiveness of our internal control over financial reporting as of 
December 31, 2022, utilizing the criteria described in the “Internal Control-Integrated Framework (2013)” issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. The objective of this assessment was to 
determine whether our internal control over financial reporting was effective as of December 31, 2022. Based on its 
assessment, management believes that, as of December 31, 2022, the Company’s internal control over financial reporting 
is effective. 

The effectiveness of our internal control over financial reporting as of December 31, 2022 has been audited by 

KPMG LLP, an independent registered public accounting firm, as stated in their audit report which is included herein. 

87 

 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Grand Canyon Education, Inc.: 

Opinion on Internal Control Over Financial Reporting 

We have audited Grand Canyon Education, Inc. and subsidiaries' (the Company) internal control over financial reporting 
as of December 31, 2022, based on criteria established in Internal Control – Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. In our opinion, the Company maintained, in all 
material respects, effective internal control over financial reporting as of December 31, 2022, based on criteria 
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2022 and 2021, the related 
consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each of the years in 
the three-year period ended December 31, 2022, and the related notes (collectively, the consolidated financial 
statements), and our report dated February 16, 2023 expressed an unqualified opinion on those consolidated financial 
statements. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s 
Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company’s 
internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB 
and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and 
the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was 
maintained in all material respects. Our audit of internal control over financial reporting included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing 
and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also 
included performing such other procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the 
financial statements. 

88 

 
 
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.  

/s/ KPMG LLP 

Phoenix, Arizona 
February 16, 2023 

89 

 
 
 
 
 
Changes in Internal Control Over Financial Reporting 

There were no changes in our internal control over financial reporting during the quarter ended December 31, 
2022 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

Item 9B.      Other Information 

We have a policy governing transactions in our securities by directors, officers, employees and others which 
permits these individuals to enter into trading plans complying with Rule 10b5-1 under the Securities Exchange Act of 
1934, as amended. Generally, under these trading plans, the individual relinquishes control over the transactions once the 
trading plan is put into place. Accordingly, sales under these plans may occur at any time, including possibly before, 
simultaneously with, or immediately after significant events involving our company. 

We anticipate that, as permitted by Rule 10b5-1 and our policy governing transactions in our securities, some or 

all of our directors, officers and employees may establish or terminate trading plans in the future. We intend to disclose 
the names of executive officers and directors who establish or terminate a trading plan in compliance with Rule 10b5-1 
and the requirements of our policy governing transactions in our securities in our future quarterly and annual reports on 
Form 10-Q and 10-K filed with the Securities and Exchange Commission. We undertake no obligation, however, to 
update or review the information provided herein, including for revision or termination of an established trading plan, 
other than in such quarterly and annual reports. 

Item 10.       Directors, Executive Officers and Corporate Governance 

PART III 

Information relating to our Board of Directors, Executive Officers, and Corporate Governance required by this 

item appears in the sections entitled “Corporate Governance and Board Matters” and “Proposal No. 1: Election of 
Directors” in our 2023 proxy statement, to be filed within 120 days of our fiscal year end (December 31, 2022) and such 
information is incorporated herein by reference. 

Our employees must act ethically at all times and in accordance with the policies in our Code of Business 

Conduct and Ethics. We require full compliance with this policy from all designated employees including our Chief 
Executive Officer, Chief Financial Officer, and Chief Accounting Officer. We publish the policy, and any amendments 
or waivers to the policy, in the Corporate Governance section of our website located at www.gce.com/ Investor 
Relations/Corporate Governance. 

The charters of our Audit Committee, Compensation Committee, and Nominating and Corporate Governance 

Committee are also available in the Corporate Governance section of our website located at www.gce.com/Investor 
Relations/Corporate Governance. 

Item 11.       Executive Compensation 

Information relating to this item appears in the section entitled “Executive Compensation” in our 2023 proxy 
statement, to be filed within 120 days of our fiscal year end (December 31, 2022) and such information is incorporated 
herein by reference. 

Item 12.       Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Information relating to this item appears in the sections entitled “Executive Compensation” and “Beneficial 

Ownership of Common Stock” in our 2023 proxy statement, to be filed within 120 days of our fiscal year end 
(December 31, 2022) and such information is incorporated herein by reference. 

90 

Item 13.       Certain Relationships and Related Transactions, and Director Independence 

Information relating to this item appears in the sections entitled “Corporate Governance and Board Matters — 
Director Independence” and “Certain Relationships and Related Party Transactions” in our 2023 proxy statement, to be 
filed within 120 days of our fiscal year end (December 31, 2022) and such information is incorporated herein by 
reference. 

Item 14.       Principal Accounting Fees and Services 

Information relating to this item appears in the section entitled “Ratification of Independent Registered Public 

Accounting Firm — Fees” in our 2023 our proxy statement, to be filed within 120 days of our fiscal year end 
(December 31, 2022) and such information is incorporated herein by reference. 

PART IV 

Item 15.       Exhibits and Consolidated Financial Statement Schedules 

(a) The following documents are filed as part of this Annual Report on Form 10-K: 

1. 

Consolidated Financial Statements filed as part of this report 

Index to Consolidated Financial Statements 
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2022 and 2021
Consolidated Income Statements for the years ended December 31, 2022, 2021 and 2020
Consolidated Statements of Comprehensive Income for the years ended December 31, 2022, 2021 and 2020
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2022, 2021 and 2020 
Consolidated Statements of Cash Flows for the years ended December 31, 2022, 2021 and 2020 
Notes to Consolidated Financial Statements 

    Page
62
64
65
66
67
68
69

2. 

Consolidated Financial Statement Schedules: 

Schedules are omitted because they are not required, or because the information required is included in the 

Consolidated Financial Statements and Notes thereto. 

3. 

Exhibits 

Number 

2.1 

Description 

Method of Filing 

  Asset Purchase Agreement, dated July 1, 2018, by 
and between Grand Canyon Education, Inc. and 
Grand Canyon University (formerly known as 
Gazelle University)#  

Incorporated by reference to Exhibit 2.1 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018. 

2.2 

  Agreement and Plan of Merger, dated December 17, 
2018, by and among Grand Canyon Education, Inc., 
GCE Cosmos Merger Sub, LLC and Orbis 
Education Services, LLC#  

Incorporated by reference to Exhibit 2.2 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2019. 

3.1 

  Amended and Restated Certificate of Incorporation 

(as amended)  

Incorporated by reference to Exhibit 3.1 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2019.

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Number 
3.2 

  Third Amended and Restated Bylaws 

Description 

4.1 

  Specimen of Stock Certificate  

4.2 

  Description of Common Stock 

10.1 

  2008 Equity Incentive Plan, as amended†  

10.2 

  2017 Equity Incentive Plan, as amended†  

10.3 

  Form of Restricted Stock Agreement under the 2017 

Equity Incentive Plan, as amended†  

10.4 

  Second Amended and Restated Executive 

Employment Agreement, dated July 1, 2018, by and 
between Grand Canyon Education, Inc. and Brian E. 
Mueller†  

Method of Filing 

Incorporated by reference to Exhibit 3.1 to GCE’s 
Current Report on Form 8-K filed with the SEC on 
October 29, 2014.

Incorporated by reference to Exhibit 4.1 to 
Amendment No. 2 to GCE’s Registration Statement 
on Form S-1 filed with the SEC on September 29, 
2008.

Incorporated by reference to Exhibit 4.2 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2020. 

Incorporated by reference to Exhibit 10.1 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 14, 2011. 

Incorporated by reference to Exhibit 10.1 to GCE’s 
Current Report on Form 8-K filed with the SEC on 
June 14, 2017.

Incorporated by reference to Exhibit 10.3 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 21, 2018.

Incorporated by reference to Exhibit 10.1 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018. 

10.5 

  Second Amended and Restated Executive 

Employment Agreement, dated July 1, 2018, by and 
between Grand Canyon Education, Inc. and W. Stan 
Meyer†  

Incorporated by reference to Exhibit 10.2 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018. 

10.6 

  Second Amended and Restated Executive 

Employment Agreement, dated July 1, 2018, by and 
between Grand Canyon Education, Inc. and Daniel 
E. Bachus†  

Incorporated by reference to Exhibit 10.3 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018. 

10.7 

  First Amended and Restated Executive Employment 
Agreement, dated July 1, 2018, by and between 
Grand Canyon Education, Inc. and Dilek Marsh†

Incorporated by reference to Exhibit 10.5 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018.

10.8 

  Second Amended and Restated Executive 

Employment Agreement, dated April 29, 2020, by 
and between Grand Canyon Education, Inc. and 
Daniel J. Briggs 

Incorporated by reference to Exhibit 10.1 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on August 4, 2020. 

10.9 

  Form of Director and Officer Indemnity Agreement   

Incorporated by reference to Exhibit 10.21 to 
Amendment No. 2 to GCE’s Registration Statement 
on Form S-1 filed with the SEC on September 29, 
2008.

92 

     
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Number 

Description 

Method of Filing 

10.10 

  Credit Agreement dated July 1, 2018, by and 

between Grand Canyon Education, Inc. and Grand 
Canyon University (formerly known as Gazelle 
University). 

Incorporated by reference to Exhibit 10.7 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 8, 2018. 

10.11 

10.12 

  Master Services Agreement, dated July 1, 2018, by 
and between Grand Canyon Education, Inc. and 
Grand Canyon University (formerly known as 
Gazelle University).##  

Incorporated by reference to Exhibit 10.8 to GCE’s 
Quarterly Report on Form 10-Q/A filed with the 
SEC on April 23, 2019. 

  Amended and Restated Credit Agreement, dated 
January 22, 2019, by and among Grand Canyon 
Education, Inc., Bank of America, N.A., and the 
other parties named therein.  

Incorporated by reference to Exhibit 10.14 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2019. 

10.13 

  Amended and Restated Security and Pledge 

Agreement, dated January 22, 2019, by and among 
Grand Canyon Education, Inc., Bank of America, 
N.A., and the other parties named therein.

Incorporated by reference to Exhibit 10.15 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2019. 

10.14 

  First Amendment, dated January 31, 2019 to 

Amended and Restated Credit Agreement, dated 
January 22, 2019 by and among Grand Canyon 
Education, Inc., Bank of America, N.A., and the 
other parties named therein.  

10.15 

  First Incremental Facility Amendment, dated 

February 1, 2019 to Amended and Restated Credit 
Agreement, dated January 22, 2019 by and among 
Grand Canyon Education, Inc., Bank of America, 
N.A., and the other parties named therein.

10.16 

  Second Amendment, dated October 31, 2019 to 
Amended and Restated Credit Agreement, dated 
January 22, 2019 by and among Grand Canyon 
Education, Inc., Bank of America N.A., and the 
other parties named therein. 

Incorporated by reference to Exhibit 10.16 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
February 20, 2019. 

Incorporated by reference to Exhibit 10.17 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on February 20, 2019. 

Incorporated by reference to Exhibit 10.18 to GCE’s 
Annual Report on Form 10-K filed with the SEC on 
November 6, 2019. 

10.17 

  Modification of Credit Agreement, Dated 

October 29, 2021, by and between Grand Canyon 
Education, Inc. and Grand Canyon University.

Incorporated by reference to Exhibit 10.1 to GCE’s 
Quarterly Report on Form 10-Q filed with the SEC 
on November 2, 2021.

21.0 

  Subsidiaries of Grand Canyon Education, Inc.

Filed herewith.

23.1 

  Consent of KPMG LLP, Independent Registered 

  Filed herewith. 

Public Accounting Firm  

24.1 

  Power of Attorney 

Filed herewith (on signature page) 

93 

     
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Number 
31.1 

  Certification of Principal Executive Officer Pursuant 

  Filed herewith. 

Description 

Method of Filing 

to Rule 13a-14(a) and 15d-14(a) as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002  

31.2 

  Certification of Principal Financial Officer Pursuant 

  Filed herewith. 

to Rule 13a-14(a) and 15d-14(a) as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002  

32.1 

32.2 

101 

  Certification of Principal Executive Officer Pursuant 
to 18 U.S.C. Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002††

  Filed herewith. 

  Certification of Principal Financial Officer Pursuant 
to 18 U.S.C. Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002††

  Filed herewith. 

  Filed herewith. 

  The following financial statements from GCE’s 
Annual Report on Form 10-K for the year ended 
December 31, 2022, formatted in Inline XBRL: 
(i) Consolidated Income Statements, (ii) 
Consolidated Statements of Comprehensive Income, 
(iii) Consolidated Balance Sheets, (iv) Consolidated 
Statements of Stockholders’ Equity, 
(v) Consolidated Statements of Cash Flows, and 
(vi) Consolidated Financial Statements tagged as 
blocks of text and including detailed tags.

104 

  The cover page from GCE’s Annual Report on Form 

  Filed herewith. 

10-K for the year ended December 31, 2022, 
formatted in Inline XBRL (included as Exhibit 101).

†     Indicates a management contract or any compensatory plan, contract or arrangement. 

#     Schedules and similar attachments have been omitted pursuant to Item 601(b)(2) of Regulation S-K. GCE will 
furnish supplementally a copy of any omitted schedule or similar attachment to the Securities and Exchange 
Commission upon request. 

##   Certain portions of this document have been redacted pursuant to Regulation S-K, Item 601(b)(10)(iv). 

††   This certification is being furnished solely to accompany this report pursuant to 18 U.S.C. Section 1350 and is not 
being filed for purposes of Section 18 of the Exchange Act, and is not to be incorporated by reference into any 
filings of GCE, whether made before or after the date hereof, regardless of any general incorporation language in 
such filing. 

94 

     
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

GRAND CANYON EDUCATION, INC. 

By: /s/ Brian E. Mueller 

Name: Brian E. Mueller
Title: Chief Executive Officer 
Dated: February 16, 2023

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and 

appoints Brian E. Mueller, Daniel E. Bachus, and Sarah S. Collins, and each of them, his or her true and lawful 
attorneys-in-fact and agents, with full power of substitution and resubstitution, for him or her and in his or her name, 
place and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to 
file the same, with all exhibits thereto and other documents in connection therewith the Securities and Exchange 
Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and 
perform each and every act and thing requisite and necessary to be done in and about the premises, as fully and to all 
intents and purposes as he or she might or could do in person hereby ratifying and confirming all that said attorneys-in-
fact and agents, or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

/s/ Brian E. Mueller 
Brian E. Mueller 

/s/ Daniel E. Bachus 
Daniel E. Bachus 

/s/ Lori Browning 
Lori Browning 

/s/ Sara R. Dial 
Sara R. Dial 

/s/ Jack A. Henry 
Jack A. Henry 

/s/ Lisa Graham Keegan 
Lisa Graham Keegan 

/s/ Chevy Humphrey 
Chevy Humphrey 

/s/ David M. Adame 
David M. Adame 

Title

Date 

Chief Executive Officer and Chairman
(Principal Executive Officer)

February 16, 2023 

Chief Financial Officer
(Principal Financial Officer)

February 16, 2023 

SVP, Controller –Chief Accounting Officer
(Principal Accounting Officer)

February 16, 2023 

February 16, 2023 

February 16, 2023 

February 16, 2023 

February 16, 2023 

February 16, 2023 

Director

Director

Director

Director

Director

95 

 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(This page intentionally left blank)

 
PRIMARY IR CONTACTDaniel E. BachusChief Financial Officer Grand Canyon Education2600 W. Camelback RoadPhoenix, AZ 85017Phone: (602) 247-4400Website: gce.comTRANSFER AGENTComputershare Investor ServicesPO Box 43006Providence, RI 02940-3006ACCOUNTANTSKPMG LLPCOMMON STOCKThe Company’s common stock trades on the Nasdaq Global Market under the symbol LOPE.ANNUAL MEETING OF STOCKHOLDERSThe Company’s Annual Meeting of Stockholders will be held at 10:30 a.m., Arizona Time, on Tuesday, June 20, 2023 at the offices of Grand Canyon Education, Inc. located at 2600 W. Camelback Road, Phoenix, AZ 85017.BOARD OF DIRECTORSBrian E. MuellerChief Executive Officer and ChairmanChevy HumphreyDirector Sara R. DialDirectorLisa Graham KeeganDirector Jack A. HenryDirectorDavid M. AdameDirectorMANAGEMENTBrian E. MuellerChief Executive Officer and Chairman Dr. W. Stan MeyerChief Operating OfficerKathy J. ClaypatchChief Information OfficerDaniel J. BriggsOrbis Education, CEO Daniel E. BachusChief Financial Officer Dilek MarshChief Technology OfficerGRAND CANYON EDUCATIONCORPORATE INFORMATIONDEAR STOCKHOLDERS,Grand Canyon Education (GCE) continues to deliver significant results for its partner institutions, their students and the communities they reside in. GCE has used its expertise, technology and processes to help its partner institutions mitigate financial risk and ensure stability through these challenging times. As many in the higher education industry continue to experience declining enrollment and negative financial trends, accelerated during COVID, we have focused on where the jobs and careers are going to be in the future and are assisting our partner institutions to expand their programs and capacity in those areas to meet the local need for an educated workforce. GCE continues to partner with Grand Canyon University to differentiate its offerings by promoting a strong value proposition to the communities it serves. GCU has established over 26,850 B2B industry partnerships. From helping to grow talent from the inside, to developing state-specific programs in licensure, GCU is there to help meet the unique needs of its partners. In the 4.5 years since GCE has become a service provider, it has helped GCU graduate 125,654 students many with licensure degrees in which there is significant need such as teacher education, counseling, social work and nursing with a growing percentage enrolled as first-generation students. In addition, since 2019, an additional 9,182 students have graduated from our other university partners’ Accelerated Bachelor of Science in Nursing or Occupational Therapy Assistant programs. Some of the results from 2022 that I would like to highlight include: GCU’s traditional campus had an increase of 8.9% in new students in the Fall of 2022, an increase of 8.0% in total ground traditional enrollment and an increase of 10.5% in residential enrollment, resulting in 69.9% of ground traditional students living on campus. This was achieved even though the number of high school graduates continues to decline and the percentage of those graduates going directly from high school to college has also declined.We continue to support GCU’s online programs for working adults. In the second half of 2022, GCU had a return to new online growth and as a result, total online enrollments are expected to return to growth in early 2023. In our hybrid programs, we continue to invest heavily in new enrollment, simulation, virtual reality and pre-requisite strategies to alleviate the greatest challenges to graduating more nurses, specifically clinical faculty shortages and the difficult path to qualify for enrollment. Nursing boards in many states have lowered the number of clinical hours required as the result of the quality of and outcomes achieved from simulations and virtual reality. In addition, GCE has already enrolled over 1,000 students into GCU’s nursing pre-requisite courses that provide significant academic support, are affordable and are delivered 100% online with frequent start dates to increase the likelihood of successful completion. This will provide a healthy feeder system into our partners’ hybrid healthcare programs. Social responsibility, human capital development, environmental awareness and resiliency are significant focuses for Grand Canyon Education. To this end, GCE continues to provide contributions and volunteer hours that benefit many non-profit organizations such as Habitat for Humanity, GCU CityServe, Special Olympics and the Youth Opportunity Foundation. We offer our full-time employees 16 hours of PTO annually for community service. GCE has over 40 approved organizations where employees may donate their time. GCE supports community giving with its contribution of $5 million to private school tuition organizations in 2022, encouraging employee giving through our Allocate to Elevate program, soliciting donations for scholarships for our university partners’ students and sponsoring K-12 education development. GCE continues to foster a culture of workforce diversity. Of GCE’s 5,500 employees, 79.8% are women and other diverse persons, an increase of 1.5% over 2021. Among GCE employees who are manager level and above, totaling 605 persons, 68.8% are held by women and other diverse persons, an increase of 1.2% over 2021. Three of our six directors are women, and two directors identify with an underrepresented diverse ethnicity. We believe diversity enriches the workplace by improving productivity, company culture, employee retention and ultimately leads to increased profitability. GCE has remained steadfast in following its mission to support higher education across a broad spectrum of modalities while ensuring access across all socioeconomic statuses. GCE continues to lean into social responsibility, human capital development, environmental awareness and resiliency. As we move into 2023, we note positive trends providing a strong path for growth as we serve within the industry./s/ Brian E. MuellerChief Executive Officer and Chairman2023ANNUAL REPORT2600 W. CAMELBACK ROAD | PHOENIX, AZ 85017 | 833-GCE-4400 | GCE.COM