Green Dot Corporation
Annual Report 2010

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

¥

n

Form 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2010

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from

to
Commission file number 001-34819

GREEN DOT CORPORATION

(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction
of incorporation or organization)
605 E. Huntington Drive, Suite 205
Monrovia, California
(Address of principal executive offices)

95-4766827
(IRS Employer
Identification No.)
91016
(Zip Code)

Registrant’s telephone number, including area code:
(626) 775-3400

Securities registered pursuant to Section 12(b) of the Act:

Class A Common Stock, $0.001 par value
(Title of each class)

New York Stock Exchange
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if

the registrant

is a well-known seasoned issuer, as defined in Rule 405 of

the Securities

Act. Yes n

No ¥

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes n

No ¥

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes ¥

No n

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during
No n
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes n
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not
contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ¥

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act. (Check one):
Large accelerated filer n

Smaller reporting company n

Non-accelerated filer ¥

Accelerated filer n

the registrant

(Do not check if a smaller reporting company.)
is a shell company (as defined in Rule 12b-2 of

the Exchange

Indicate by check mark whether

Act). Yes n

No ¥

As of June 30, 2010, the registrant’s Class A common stock was not listed on any exchange or over-the-counter market. The
registrant’s Class A common stock began trading on the New York Stock Exchange on July 22, 2010. At December 31, 2010, the
aggregate market value of the registrant’s Class A common stock held by non-affiliates of the registrant (based upon the closing sale
price of such shares on the New York Stock Exchange on December 31, 2010) was $810,723,703.

There were 17,029,850 shares of registrant’s Class A common stock, par value $0.001 per share, and 24,847,799 shares of

registrant’s Class B common stock, par value $0.001 per share, outstanding as of January 31, 2011.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s proxy statement relating to the registrant’s 2011 Annual Meeting of Stockholders, to be held on or

about June 2, 2011, are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated.

(This page intentionally left blank)

GREEN DOT CORPORATION

TABLE OF CONTENTS

PART I.

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
(Removed and Reserved). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

Item 5.

PART II.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting and Financial
Item 9.
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III.

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Item 14. Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV.

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FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements regarding future events and our future results that
are subject to the safe harbors created under the Securities Act of 1933 (the “Securities Act”) and the
Securities Exchange Act of 1934 (the “Exchange Act”). All statements other than statements of historical
facts are statements that could be deemed to be forward-looking statements. These statements are based
on current expectations, estimates, forecasts and projections about the industries in which we operate and
the beliefs and assumptions of our management. Words such as “expects,” “anticipates,” “targets,”
“goals,” “projects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “continues,” “endeavors,” “strives,”
“may” and “assumes,” variations of such words and similar expressions are intended to identify forward-
looking statements. In addition, any statements that refer to projections of our future financial perfor-
mance, our anticipated growth and trends in our businesses, and other characterizations of future events
or circumstances are forward-looking statements. Readers are cautioned that these forward-looking
statements are subject to risks, uncertainties, and assumptions that are difficult to predict, including those
identified below, under “Part I, Item 1A. Risk Factors,” and elsewhere herein. Therefore, actual results may
differ materially and adversely from those expressed in any forward-looking statements. We undertake no
obligation to revise or update any forward-looking statements for any reason.

In this report, unless otherwise specified or the context otherwise requires, “Green Dot,” “we,” “us,”
and “our” refer to Green Dot Corporation and its consolidated subsidiaries, the term “GPR cards” refers to
general purpose reloadable prepaid debit cards, the term “prepaid cards” refers to prepaid debit cards and
the term “our cards” refers to our Green Dot-branded and co-branded GPR cards. In addition, “prepaid
financial services” refers to GPR cards and associated reload services, a segment of the prepaid card
industry.

PART I

ITEM 1. Business

Overview

Green Dot is a leading prepaid financial services company providing simple, low-cost and convenient
money management solutions to a broad base of U.S. consumers. We believe that we are the leading
provider of general purpose reloadable, or GPR, prepaid debit cards in the United States and that our
Green Dot Network is the leading reload network for prepaid cards in the United States. We sell our cards
and offer our reload services nationwide at approximately 55,000 retail store locations, which provide
consumers convenient access to our products and services. Our technology platform, Green PlaNET,
provides essential functionality, including point-of-sale connectivity and interoperability with Visa, Master-
Card and other payment or funds transfer networks, and compliance and other capabilities to our Green
Dot Network, enabling real-time transactions in a secure environment. The combination of our innovative
products, broad retail distribution and proprietary technology creates powerful network effects, which we
believe enhance the value we deliver to our customers, our retail distributors and other participants in our
network.

We were incorporated in Delaware in October 1999 as Next Estate Communications, Inc. and
changed our name to Green Dot Corporation in October 2005. In May 2001, we sold our first basic prepaid
card with simple loading and spending functionality. As we have grown and our technological capabilities
have increased, we have broadened our offerings and their functionality to provide consumers access to
products and services with a more comprehensive set of features. In 2007, we began managing a co-
branded GPR card program for Walmart and providing reload network services at Walmart stores through
our Green Dot Network, augmenting our then existing major retail distribution relationships with CVS, Rite
Aid and Walgreens. Since 2007, we have expanded our distribution capacity by entering into new
relationships with distributors, such as 7-Eleven, and developing our online distribution channel. We
completed our initial public offering of Class A common stock in July 2010.

In February 2010, we entered into a definitive agreement to acquire Utah-based Bonneville Bancorp,
a bank holding company, and its subsidiary commercial bank, Bonneville Bank, and filed applications with
the appropriate federal and state regulators seeking approvals for this transaction. Upon consummation of
the acquisition, we will become a bank holding company regulated by the Federal Reserve Board. Our
proposed bank acquisition is subject to regulatory approval and other customary closing conditions. The
parties intend to consummate the transaction as soon as practicable following regulatory approval of our
proposed bank acquisition, although there can be no assurance that we will obtain regulatory approval or
that our proposed bank acquisition will close.

We manage our operations and allocate resources as a single operating segment. Financial infor-
mation regarding our operations, assets and liabilities, including our total operating revenues and net
income for the year ended December 31, 2010, the five months ended December 31, 2009 and the years
ended July 31, 2009 and 2008 and our total assets as of December 31, 2010 and 2009, is included in our
consolidated financial statements and related notes in Item 8 “Financial Statements and Supplementary
Data”.

Our principal executive offices are located at 605 East Huntington Drive, Suite 205, Monrovia,
California 91016, and our telephone number is (626) 739-3942. We maintain a website at www.green-
dot.com. We make available free of charge on or through our website via the Investor Relations section at
http://ir.greendot.com our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on
Form 8-K, and all amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the
Exchange Act as soon as reasonably practicable after filing such material electronically or otherwise
furnishing it to the Securities and Exchange Commission, or the SEC. References to website addresses in
this report are intended to be inactive textual references only, and none of the information contained on our
website is part of this report or incorporated in this report by reference.

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Our Business Model

Our business model focuses on four major elements: our consumers; our distribution; our products
and services; and our proprietary technology, which provides functionality for and connectivity to the Green
Dot Network and supports the platform that brings the other three elements together.

Our Consumers

We have designed our products and services to appeal primarily to consumers living in households

that earn less than $75,000 annually across the following four consumer segments:

(cid:129) Never-banked — households in which no one has ever had a bank account;

(cid:129) Previously-banked — households in which at least one member has previously had a bank account,

but no one has one currently;

(cid:129) Underbanked — households in which at least one member currently has a bank account, but that
also use non-bank financial service providers to conduct routine transactions like check cashing or
bill payment; and

(cid:129) Fully-banked — households that primarily rely on traditional financial services.

Based on data from the FDIC, the Federal Reserve Bank, the U.S. Census and the Center for
Financial Services Innovation and our proprietary data, we believe these four consumer segments
collectively represent an addressable market of approximately 160 million people in the United States.

Customers in these different segments tend to purchase and use our products for different reasons
and in different ways. For example, we believe never-banked consumers use our products as a safe,
controlled way to spend cash and as a means to access channels of trade, such as online purchases,
where cash cannot be used. We believe previously-banked consumers use our products as a convenient
and affordable substitute for a traditional checking account by depositing payroll checks (via direct or in-
store deposit) on a Green Dot GPR card and using our products to pay bills, shop online, monitor spending
and withdraw cash from ATM machines.

We believe underbanked consumers use our products in ways similar to those of the never- and
previously-banked segments, but additionally view our products as a credit card substitute. For example,
underbanked consumers use our products to make purchases at physical and online merchants, make
travel arrangements and guarantee reservations. We believe fully-banked consumers use our products as
companion products to their bank checking account, segregating funds into separate accounts for a
variety of uses. For example, fully-banked consumers often use our cards to shop on the Internet without
providing their bank debit card account information online. These consumers also use our products to
control spending, designate funds for specific uses, prevent overdrafts in their checking accounts, or load
funds into specific accounts, such as a PayPal account.

Our Distribution

We achieve broad distribution of our products and services through our retail distributors, the Internet
and relationships with other businesses. In addition, our distribution is enhanced by businesses that accept
reloads or payments through the Green Dot Network, which we refer to as our network acceptance
members, because they encourage their customers to use our prepaid financial services.

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Retail Distributors. Our prepaid financial services are sold in approximately 55,000 retail store
locations, including those of major national mass merchandisers, national and regional drug store and
convenience store chains, and national and regional supermarket chains. Our retail distributors include:

Type of Distributor

Representative Distributors

Mass merchandise retailers . . Walmart, Kmart, Meijer
Drug store retailers . . . . . . . . Walgreens, CVS, Rite-Aid, Duane Reade
Convenience store retailers . . 7-Eleven, The Pantry (Kangaroo Express), Circle K
Supermarket retailers . . . . . . . Kroger
Other . . . . . . . . . . . . . . . . . . . RadioShack

Most of these retailers have been our distributors for several years and all have contracts with us,
subject to termination rights, which expire at various dates from 2011 to 2015. In general, our agreements
with our retail distributors give us the right to provide Green Dot-branded and/or co-branded GPR cards
and reload services in their retail locations and require us to share with them by way of commissions the
revenues generated by sales of these cards and reload services. We and the retail distributor generally
also agree to certain marketing arrangements, such as promotions and advertising. Our operating
revenues derived from products and services sold at the store locations of Walmart and our three other
largest retail distributors, as a group, represented the following percentages of our total operating
revenues: approximately 63% and 20%, respectively, for the year ended December 31, 2010, 66%
and 23%, respectively, for the five months ended December 31, 2009, 56% and 27%, respectively, for the
year ended July 31, 2009, and 39% and 41%, respectively, for the year ended July 31, 2008. In fiscal 2008,
operating revenues derived from products and services sold at the store locations of Walgreens, CVS and
Rite Aid represented 17%, 13% and 11%, respectively, of our total operating revenues. In addition, such
sales at store locations of Walgreens represented 11% of our total operating revenues in fiscal 2009.

Our Relationship with Walmart. Walmart is our largest retail distributor. We have been the exclusive
provider of GPR cards sold at Walmart since Walmart initiated its Walmart MoneyCard program in 2007. In
October 2006, we entered into agreements with Walmart and GE Money Bank (the card issuing bank),
which set forth the terms and conditions of our relationship with Walmart. Pursuant to the terms of these
agreements, Green Dot designs and delivers the Walmart MoneyCard product and provides all ongoing
program support, including network IT, regulatory and legal compliance, website functionality, customer
service and loss management. Walmart displays and sells the cards and GE Money Bank serves as the
issuer of the cards and holds the associated FDIC-insured deposits. All Walmart MoneyCard products are
reloadable exclusively on the Green Dot Network.

In May 2010, the term of the agreement among Green Dot, Walmart and GE Money Bank was
extended through May 2015. The parties also agreed to various other changes to the terms of the
agreement. In particular, the sales commission percentages that we pay to Walmart for the Walmart
MoneyCard program increased significantly. Walmart has the right to terminate this agreement prior to its
expiration or renewal, but subject to notice periods of varying lengths, for a number of specified reasons,
including;

(cid:129) a change by GE Money Bank in its card operating procedures that Walmart reasonably believes will

have a material adverse effect on Walmart’s operations;

(cid:129) our or GE Money Bank’s inability or unwillingness to agree to program-related pricing changes

proposed by Walmart;

(cid:129) our inability or unwillingness to make Walmart MoneyCards reloadable outside of our reload
network in the event that our reload network does not meet particular size requirements in the
future;

(cid:129) in the event Walmart reasonably believes that it is reasonably possible, after the parties have
explored and been unable to agree on any alternatives, that the Federal Reserve Board may
determine that Walmart exercises a controlling influence over our management or policies;

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(cid:129) in the event of specified changes in control of GE Money Bank or us that are not otherwise permitted

by the agreement; or

(cid:129) our failure to meet agreed-upon service levels.

In connection with our entry into this commercial agreement, we issued to Walmart 2,208,552 shares
of our Class A common stock. These shares also are subject to our right to repurchase them at $0.01 per
share upon termination of our commercial agreement with Walmart and GE Money Bank, other than a
termination arising out of our knowing, intentional and material breach of the agreement. Our right to
repurchase lapses with respect to 36,810 shares per month over the 60-month term of the agreement. The
repurchase right will expire as to all shares of Class A common stock that remain subject to the repurchase
right if we experience a “prohibited change of control,” as defined in the commercial agreement, if we
experience a “change of control,” as defined in the stock issuance agreement, or under certain other
limited circumstances, such as a termination of our commercial agreement with Walmart and GE Money
Bank for the reason described in the fourth bullet of the preceding paragraph. However, should it become
reasonably possible that such termination right could be exercised, we would take all steps within our
power to address the concerns of the Federal Reserve Board or its staff to avoid a termination under our
commercial agreement with Walmart and GE Money Bank. Prior to the earliest to occur of (i) December 24,
2012, (ii) the termination of our commercial agreement under certain limited circumstances and (iii) an
event that would cause our repurchase right to lapse in full prior to May 2015, Walmart is required to pay us
$25.00 per share for each share it sells in excess of 309,839 shares in any consecutive six-month period
following January 18, 2011. We have also granted Walmart registration rights for all of its shares of our
Class A common stock that are no longer subject to our repurchase right.

Network Acceptance Members. A large number of institutions accept funds through our reload
network, using our MoneyPak product. We provide reload services to over 100 third-party prepaid card
programs, including programs offered by H&R Block, AccountNow and Rushcard. MasterCard’s RePower
Reload Network also uses the Green Dot Network to facilitate cash reloads for its own member programs.
Furthermore, in February 2009, we entered into a five-year agreement with PayPal that enables PayPal
customers to use a MoneyPak to fund a new or existing PayPal account. As a result of this agreement,
consumers without a bank account or credit card are able to fund PayPal accounts.

Other Channels. An increasing portion of our card sales is generated from our online distribution
channel and other non-retail channels. We offer Green Dot-branded cards through our website,
www.greendot.com. We promote this distribution channel through television and online advertising.
Customers who activate their cards through this channel typically receive an unfunded card in the mail
and then can reload the card either through a cash reload or a payroll direct deposit transaction. In October
2009, we entered into a joint marketing and referral agreement with Intuit. Under this agreement, Intuit
customers can elect to receive their tax refunds via a co-branded card program. We will manage this
program for Intuit through the 2011 tax season. The initial term of our agreement with Intuit expires in
October 2011, and we do not currently expect that this agreement will be renewed.

Our Products and Services

Our principal products and services consist of Green Dot-branded GPR cards, co-branded GPR
cards, and MoneyPak and point-of-sale, or POS, swipe reload transactions facilitated by the Green Dot
Network. We also service general purpose gift cards, which have historically represented only a small
percentage of our operating revenues. GPR cards are designed for general spending purposes and can be
used anywhere their applicable payment network, such as Visa or MasterCard, is accepted. Unlike gift
cards, GPR cards are reloadable for ongoing, long-term use and require the completion of various
identification, verification and other USA PATRIOT Act-compliant processes before a cardholder rela-
tionship can be established. The GPR cards we offer are issued primarily by Columbus Bank and
Trust Company, a division of Synovus Bank, and, in the case of certain of our co-branded cards discussed
below, GE Money Bank. Card balances are FDIC-insured and have either Visa or MasterCard zero liability
card protection.

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Card Products

Green Dot-Branded GPR Cards. Our Green Dot-branded GPR cards provide consumers with an
affordable and convenient way to manage their money and make payments without undergoing a credit
check or possessing a pre-existing bank account. In addition to standard prepaid Visa or MasterCard-
branded GPR cards, we also offer GPR cards marketed for a specific use or market, such as our Online
Shopping card, our Prepaid Student card and our Prepaid NASCAR card.

To purchase a GPR card in a retail store location, consumers typically select the GPR card from an in-
store display and pay the cashier a one-time purchase fee plus the initial amount they would like to load
onto their card. Consumers then go online or call a toll-free number to register their personal information
with us so that we can activate their temporary prepaid card and mail them a personalized GPR card. As
explained below, consumers can then reload their personalized GPR cards using a MoneyPak or, at
enabled retailers, via a point-of-sale process, which we refer to as a POS swipe reload transaction. Funds
can also be loaded on the card via direct deposit of a customer’s government or payroll check.

Our GPR cards are issued as Visa- or MasterCard-branded cards and are accepted worldwide by
merchants and other businesses belonging to the applicable payment network, including for bill payments,
online shopping, everyday store purchases and ATM withdrawals. As of December 31, 2009, Visa and
MasterCard each were accepted at approximately 29 million acceptance locations worldwide. As of
December 31, 2009, our cardholders could complete ATM transactions at approximately 1.4 million Visa
PLUS or 1.0 million MasterCard Cirrus ATMs worldwide, including over 17,000 MoneyPass fee-free ATMs
in all 50 states and Puerto Rico.

We have instituted a simple fee structure that includes a new card fee (if the card is purchased from
one of our retail distributors), a monthly maintenance fee (which may be waived based on usage), a cash
reload fee and an ATM withdrawal fee for non-MoneyPass ATMs. Most of the features and functions of our
cards are provided without surcharges. Our free services include account management and balance
inquiry services via the Internet, telephone and mobile applications. In addition, via an online tool, we allow
cardholders to manage household and other bills and to make payments to companies or individuals.

For regulatory compliance, risk management, operational and other reasons, our GPR cards and
reload products have certain limitations and restrictions, including but not limited to maximum dollar reload
amounts, maximum numbers of reloads in a given time period (e.g., per day), and limitations of uses of our
temporary cards versus our permanent personalized cards.

Co-Branded GPR Cards. We provide co-branded GPR cards on behalf of certain retail distributors
and other business entities. Co-branded cards generally bear the trademarks or logos of the retail
distributor or business entity, and our trademark on the packaging and back of the card. These cards have
the same features and characteristics as our Green Dot-branded GPR cards, and are accepted at the
same locations. We typically are responsible for managing all aspects of these programs, including
strategy, product design, marketing, customer service and operations/compliance. Representative co-
branded cards include the Walmart MoneyCard, the TurboTax Refund Card, the Kmart Prepaid Visa and
MasterCard cards and the Meijer Prepaid MasterCard.

Reload Services

We generate cash transfer revenues when consumers purchase our reload services. We offer
consumers affordable and convenient ways to reload any of our GPR cards and to conduct other cash
loading transactions through our reload network, using our MoneyPak product or through retailers’
specially-enabled POS devices. MoneyPak is offered in all of the retail locations where our GPR cards
are sold. MoneyPak is a cash reload product that we market on a display like our Green Dot-branded GPR
cards. Cash reloads using a MoneyPak involve a two-step process: consumers pay the cashier the desired
amount to be reloaded onto the MoneyPak, plus a service fee, and then go online or call a toll-free number
to submit the MoneyPak number and add the funds to a GPR card or other account, such as a PayPal
account. Alternatively, at many retail locations, consumers can add funds directly to their Green Dot-

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branded and co-branded cards at the point of sale through a POS swipe reload transaction. Unlike a
MoneyPak, these POS swipe reload transactions involve a single-step process: consumers pay the
cashier the desired amount to be reloaded, plus a service fee, and funds are reloaded onto the GPR card
at the point of sale without further action required on the part of the consumer.

Our Technology Platform — Green PlaNET

Green PlaNET is our technology platform that enables our network participants, which include
consumers, retail distributors and businesses that accept reloads or payments through the Green Dot
Network, to communicate with us in a real-time, secure environment. Green PlaNET is a centralized,
client-server based processing system that gives us the ability to centrally develop and distribute product
applications, manage customer accounts, authorize, process and settle transactions, ensure security and
regulatory compliance, and provide customer services across a variety of points of contact and
technologies.

Green PlaNET enables Green Dot cardholders to activate and use their card accounts for a variety of
transactions, such as cash loads and online bill payments. Green PlaNET also provides a single and
secure point of integration for all our network participants, enabling them to communicate with us and our
customers and facilitating the initiation, authorization and settlement of transactions.

Green PlaNET has the following components:

(cid:129) The Green PlaNET front-end processing system communicates with the host systems of retail
distributors and network acceptance members through a proprietary application programming
interface, or API, and runs a variety of proprietary and third-party software applications that facilitate
the purchase of a card at a retail location as well as the loading of cash onto a card or MoneyPak. It
enables our reload network to interoperate with funds transfer networks and engages in real-time
transaction verification so that cards do not exceed applicable limits, thus ensuring compliance with
our anti-money laundering program.

(cid:129) The Green PlaNET back-end processing system runs a variety of proprietary and third-party
software applications that enable the activation, daily use and maintenance of our cardholder
accounts. It executes a variety of transaction-enabling processes and initiates several customer
verification modules, such as internally developed anti-money laundering programs, “Know Your
Customer” and Office of Foreign Assets Control requirements, and external data requests from
outsourced vendors, such as Experian and LexisNexis, that together ensure compliance with all
federal requirements for the opening of a new account. It interfaces with our database to generate
account statements and initiate account notification communications, such as emails and text
messages. It also enables our cards to interoperate with Visa, MasterCard and other payment or
funds transfer networks, interacts with the systems of other processors and executes back-end
batch processes, such as transaction fee calculations, charge-back transactions, retailer invoicing
and account write-offs, that facilitate the daily accounting, reconciliation and settlement of trans-
actions and account activity. In addition, the Green PlaNET back-end processing system houses a
variety of security applications that provide customer and card data encryption, fraud monitoring,
information security administration and firewalls that protect the Green PlaNET infrastructure.

(cid:129) The Green PlaNET customer-facing systems include a service processing system and various
communication systems. The Green PlaNET service processing system includes several customer
relationship management software applications that operate a variety of support services, providing
real-time account history access and pending transaction data, contact information, personal
identification number request and issuance services and balance inquiry applications. It also
enables consumers to direct cash transfers using our MoneyPak product. In addition, Green
PlaNET provides our consumers, retail distributors and network acceptance members with the
ability to communicate with us and access accounts using a variety of technologies. These
technologies integrate with our customer care applications and allow us, among other things, to
address customer inquiries and automatically prompt customer support agents to sell upgrades and

6

make cross-sales. We have also integrated Green PlaNET with our website, www.greentdot.com, to
provide a full range of interactive services, including online card sales, full activation and person-
alization services, electronic funds transfers, and access to account histories and management
services.

Sales and Marketing

The primary objective of our sales and marketing efforts is to educate consumers on the utility of our
products and services in order to generate demand, and to instruct consumers on where they may
purchase our products and services. We also seek to educate existing customers on the use of our
products and services to encourage use and retention of our products. We accomplish these objectives
through various types of consumer-oriented marketing and advertising and by expanding our group of
retail distributors to gain access to additional customers.

Marketing to Consumers

We market our products to a broad group of consumers, ranging from never-banked to fully-banked
consumers. We are focusing our current sales and marketing efforts on acquisition of long-term users of
our products, enhancing our brand and image, building market awareness of our products, improving
cardholder retention and increasing card usage. To achieve these objectives, we highlight to consumers
the core benefits of our products, which we believe are affordability, access to funds, utility, convenience,
transparency and security.

Our marketing campaigns involve creating a compelling in-store presence and conducting television
advertising, retailer promotions such as newspaper inserts and circulars, online advertisements, and co-
op advertising with select retail distributors. We focus on raising brand awareness while educating our
customers.

We also design, and provide to our retail distributors for use in their stores, innovative packaging and
in-store displays that we believe generate consumer interest and differentiate our products from other card
products on their racks. Our packaging and displays help ensure that our products are promoted in a
consistent, visual manner that is designed to invite consumers to browse and learn about our products,
and thus to increase our sales opportunities.

We employ a number of strategies to improve cardholder retention and increase card usage. These
strategies are based on research we conduct on an ongoing basis to understand consumer behavior and
improve consumer loyalty and satisfaction. For example, we use our points of contact with customers (e.g.,
our website, email, interactive voice response system, or IVR, and mobile applications) to educate our
customers and promote new card features. We also provide incentives for behaviors, such as cash
reloading, establishing payroll direct deposit and making frequent purchases with our cards, that we
believe increase cardholder retention.

Marketing to Retail Distributors

When marketing to potential new retail distributors, we highlight the key benefits of our products,
including our national brand, our in-store presence and merchandising expertise, our cash reload network,
the profitability to them of our products and our commitment to national television and other advertising. In
addition, we communicate the peripheral benefits of our products, such as their ability to generate
additional foot traffic and sales in their stores.

Marketing to Our Network Acceptance Members

We market our reload network to a broad range of banks, third-party processors, program managers
and others that have uses for our reload network’s cash transfer technology. When marketing to potential
network acceptance members, we highlight the key benefits of our cash loading network, including the
breadth of our distribution capabilities, our leadership position in the industry, the profitability to them of our

7

products, consumer satisfaction and our commitment to national television and other advertising and
marketing support.

Customer Service

We provide customer service for all GPR card and gift card programs that we manage and for
MoneyPak on a 24-hour per day, 365-day per year basis, primarily through third-party service providers in
Guatemala and the Philippines, and also through our staff in the United States. All card activations,
reloads, support and lost/stolen inquiries are handled online and through various toll-free numbers at
these locations. We also operate our own call center at our headquarters for handling customer and
corporate escalations. Customer service is provided in both English and Spanish.

Competition

We operate in highly competitive and developing markets, which we expect to become increasingly
competitive in the future. In addition to the direct competitors described below, we compete for access to
retail distribution channels and for the attention of consumers at the retail level.

Prepaid Card Issuance and Program Management

We compete against the full spectrum of providers of GPR cards. We compete with traditional
providers of financial services, such as banks that offer demand deposit accounts and card issuers that
offer credit cards, private label retail cards and gift cards. Many of these institutions are substantially larger
and have greater resources, larger and more diversified customer bases and greater brand recognition
than we do. Many of these companies can also leverage their extensive customer bases and adopt
aggressive pricing policies to gain market share. Our primary competitors in the prepaid card issuance and
program management market are traditional credit, debit and prepaid card account issuers and prepaid
card program managers like First Data, Netspend, AccountNow, PreCash, Rush Card, Western Union and
MoneyGram. Our Green Dot-branded cards also compete with our co-branded GPR cards, such as the
Walmart MoneyCard.

We believe that the principal competitive factors for the prepaid card issuance and program man-

agement market include:

(cid:129) breadth of distribution;

(cid:129) brand recognition;

(cid:129) the ability to reload funds;

(cid:129) compliance and regulatory capabilities;

(cid:129) enterprise-class and scalable IT;

(cid:129) customer support capabilities; and

(cid:129) pricing.

We believe our products compete favorably on each of these factors.

Reload Networks

While we believe our Green Dot Network is the leading reload network for prepaid cards in the United
States, a growing number of companies are attempting to establish and grow their own reload networks. In
this market, new companies, or alliances among existing companies, may be formed that rapidly achieve a
significant market position. Many of these companies are substantially larger than we are and have greater
resources, larger and more diversified customer bases and greater name recognition than we do. Our
primary competitors in the reload services market are: Visa, MasterCard, Western Union, MoneyGram,
Blackhawk and Netspend. Visa and MasterCard each have broad brand recognition and a large base of

8

merchant acquiring and card issuing banks. Western Union, MoneyGram, Blackhawk and Netspend each
have a national network of retail and/or agent locations. In addition, we compete for consumers and billers
with financial institutions that provide their retail customers with billing, payment and funds transfer
services. Many of these institutions are substantially larger and have greater resources, larger and more
diversified customer bases and greater brand recognition than we do.

We believe that the principal competitive factors for reload network services include:

(cid:129) the number and quality of retail locations;

(cid:129) brand recognition;

(cid:129) product and service functionality;

(cid:129) number of cardholders and customers using the service;

(cid:129) reliability of the service;

(cid:129) retail price;

(cid:129) enterprise-class and scalable IT;

(cid:129) ability to integrate quickly with multiple payment platforms and distributors;

(cid:129) customer support capabilities; and

(cid:129) compliance and regulatory capabilities.

We believe the Green Dot Network competes favorably on each of these factors.

Prepaid Card Distribution

We compete against the full spectrum of prepaid card distributors and third-party processors that sell
competing prepaid card programs through retail and online channels. Many of these institutions are
substantially larger and have greater resources, larger and more diversified customer bases and greater
brand recognition than we do. Many of these companies can also leverage their extensive customer bases
and adopt aggressive pricing policies to gain market share. As new payment methods are developed, we
also expect to experience competition from new entrants. Our primary competitors in the prepaid card
distribution market are: InComm, Blackhawk, First Data, Netspend and AccountNow. In addition, we face
potential competition from Western Union, MoneyGram and a number of retail banks if they enter this
market.

We believe that the principal competitive factors for the prepaid card distribution market include:

(cid:129) brand recognition with consumers and retailers;

(cid:129) the ability to reload funds;

(cid:129) ability to develop and maintain strong relationship with retail distributors;

(cid:129) compliance and regulatory capabilities;

(cid:129) pricing; and

(cid:129) large customer base.

We believe our products compete favorably on each of these factors.

Intellectual Property

We rely on a combination of trademark and copyright laws and trade secret protection in the United
States, as well as confidentiality procedures and contractual provisions, to protect the intellectual property
rights related to our products and services.

9

We own several trademarks, including Green Dot, MoneyPak and the Green Dot logo. These assets
are essential to our business. Through agreements with our network acceptance members, retail
distributors and customers, we authorize and monitor the use of our trademarks in connection with their
activities with us.

We have one patent application under consideration in the United States related to the retail

packaging of our cards.

Regulation

Compliance with legal and regulatory requirements is a highly complex and integral part of our
day-to-day operations. Our products and services are generally subject to federal, state and local laws and
regulations, including:

(cid:129) anti-money laundering laws;

(cid:129) money transfer and payment instrument licensing regulations;

(cid:129) escheatment laws;

(cid:129) privacy and information safeguard laws;

(cid:129) bank regulations; and

(cid:129) consumer protection laws.

These laws are often evolving and sometimes ambiguous or inconsistent, and the extent to which they
apply to us or the banks that issue our cards, our retail distributors, our network acceptance members or
our third-party processors is at times unclear. Any failure to comply with applicable law — either by us or by
the card issuing banks, retail distributors, network acceptance members or third- party processors, over
which we have limited legal and practical control — could result in restrictions on our ability to provide our
products and services, as well as the imposition of civil fines and criminal penalties and the suspension or
revocation of a license or registration required to sell our products and services.

We continually monitor and enhance our compliance program to stay current with the most recent
legal and regulatory changes. We also continue to implement policies and programs and to adapt our
business practices and strategies to help us comply with current legal standards, as well as with new and
changing legal requirements affecting particular services or the conduct of our business generally. These
programs include dedicated compliance personnel and training and monitoring programs, as well as
support and guidance to our retail distributors and network acceptance members on compliance
programs.

Anti-Money Laundering Laws

Our products and services are generally subject to federal anti-money laundering laws, including the
Bank Secrecy Act, as amended by the USA PATRIOT Act, and similar state laws. On an ongoing basis,
these laws require us, among other things, to:

(cid:129) report large cash transactions and suspicious activity;

(cid:129) screen transactions against the U.S. government’s watch-lists, such as the watch-list maintained by

the Office of Foreign Assets Control;

(cid:129) prevent the processing of transactions to or from certain countries, individuals, nationals and

entities;

(cid:129) identify the dollar amounts loaded or transferred at any one time or over specified periods of time,

which requires the aggregation of information over multiple transactions;

(cid:129) gather and, in certain circumstances, report customer information;

10

(cid:129) comply with consumer disclosure requirements; and

(cid:129) register or obtain licenses with state and federal agencies in the United States and seek registration

of our retail distributors and network acceptance members when necessary.

Anti-money laundering regulations are constantly evolving. We continuously monitor our compliance
with anti-money laundering regulations and implement policies and procedures to make our business
practices flexible, so we can comply with the most current legal requirements. We cannot predict how these
future regulations might affect us. Complying with future regulation could be expensive or require us to
change the way we operate our business. For example, in June 2010, the Financial Crimes Enforcement
Network, or FinCEN, of the U.S. Department of Treasury published for comment proposed new rules
regarding, among other things, the applicability of the Bank Secrecy Act’s anti-money laundering pro-
visions to prepaid products such as ours. If adopted as proposed, the rules would establish a more
comprehensive regulatory framework for access to prepaid financial services. As currently drafted, the
proposed rules would significantly change the way customer data, including identification information, is
collected for certain prepaid products (including our cards) by shifting the point of collection from us to our
retail distributors. We believe that, if the rules are adopted as currently proposed, we and our retail
distributors would need to modify operational elements of our product offering to comply with the proposed
rules. If we or any of our retail distributors were unwilling or unable to make any required operational
changes to comply with the proposed rules as adopted, we would no longer be able to sell our cards
through that noncompliant retail distributor, which could have a material adverse effect on our business,
financial position and results of operations. However, as the proposed rules are subject to further comment
and revision, it is difficult to determine with any certainty what obligations the final rules might impose or
what impact they might have on our business or that of our retail distributors.

We are voluntarily registered with FinCEN as a money services business. As a result of being so
registered, we are required to establish anti-money laundering compliance programs that include:
(i) internal policies and controls; (ii) designation of a compliance officer; (iii) ongoing employee training
and (iv) an independent review function. We have developed and deployed compliance programs com-
prised of policies, procedures, systems and internal controls to monitor and address various aspects of
legal requirements and developments. To assist in managing and monitoring money laundering risks, we
continue to enhance our anti-money laundering compliance program. We offer our services largely
through our retail distributor and network acceptance member relationships. We have developed an anti-
money laundering training manual and a program to assist in educating our retail distributors on applicable
anti-money laundering laws and regulations.

Money Transfer and Payment Instrument Licensing Regulations

We are subject to money transfer and payment instrument licensing regulations. We have obtained
licenses to operate as a money transmitter in 39 U.S. jurisdictions. The remaining U.S. jurisdictions either
do not currently regulate money transmitters or have rendered a regulatory determination or a legal
interpretation that the money services laws of that jurisdiction do not require us to obtain a license in
connection with the conduct of our business. As a licensee, we are subject to certain restrictions and
requirements, including reporting, net worth and surety bonding requirements and requirements for
regulatory approval of controlling stockholders, agent locations and consumer forms and disclosures. We
are also subject to inspection by the regulators in the jurisdictions in which we are licensed, many of which
conduct regular examinations.

In addition, we must at all times maintain “permissible investments” in an amount equivalent to all
“outstanding payment obligations.” While, technically, the outstanding payment obligations represented by
the balances on our card products are liabilities of the issuing bank and not us, it is possible that some
states will require us to maintain permissible investments in an amount equal to the outstanding payment
obligations of the bank that issues our cards. The types of securities that are considered “permissible
investments” vary from state to state, but generally include cash and cash equivalents, U.S. government
securities and other highly rated debt instruments.

11

Escheatment Laws

Unclaimed property laws of every U.S. jurisdiction require that we track certain information on our card
products and services and that, if customer funds are unclaimed at the end of an applicable statutory
abandonment period, the proceeds of the unclaimed property be remitted to the appropriate jurisdiction.
We have agreed with the banks that issue our cards to manage escheatment law compliance with respect
to our card products and services and have an ongoing program to comply with those laws. Statutory
abandonment periods applicable to our card products and services typically range from three to seven
years.

Privacy and Information Safeguard Laws

In the ordinary course of our business, we collect certain types of data, which subjects us to certain
privacy and information security laws in the United States, including, for example, the Gramm-Leach-Bliley
Act of 1999, or the GLB Act, and other laws or rules designed to regulate consumer information and
mitigate identity theft. We are also subject to privacy laws of various states. These state and federal laws
impose obligations with respect to the collection, processing, storage, disposal, use and disclosure of
personal information, and require that financial institutions have in place policies regarding information
privacy and security. In addition, under federal and certain state financial privacy laws, we must provide
notice to consumers of our policies and practices for sharing nonpublic information with third parties,
provide advance notice of any changes to our policies and, with limited exceptions, give consumers the
right to prevent use of their nonpublic personal information and disclosure of it to unaffiliated third parties.
Certain state laws may, in some circumstances, require us to notify affected individuals of security
breaches of computer databases that contain their personal information. These laws may also require us
to notify state law enforcement, regulators or consumer reporting agencies in the event of a data breach,
as well as businesses and governmental agencies that own data. In order to comply with the privacy and
information safeguard laws, we have confidentiality/information security standards and procedures in
place for our business activities and with network acceptance members and our third-party vendors and
service providers. Privacy and information security laws evolve regularly, requiring us to adjust our
compliance program on an ongoing basis and presenting compliance challenges.

Bank Regulations

All of the GPR cards that we provide and the Walmart gift cards we service are issued by either a
federally- or state-chartered bank. Thus, we are subject to the oversight of the regulators for, and certain
laws applicable to, these card issuing banks. These banking laws require us, as a servicer to the banks that
issue our cards, among other things, to undertake compliance actions similar to those described under “—
Anti-Money Laundering Laws” above and to comply with the privacy regulations promulgated under the
GLB Act as discussed under “— Privacy and Information Safeguard Laws” above.

In addition, in February 2010, we entered into a definitive agreement to acquire a bank holding
company and its subsidiary commercial bank, and filed applications with the appropriate federal and state
regulators seeking approval for this transaction. Should we complete our proposed bank acquisition, we
will become a bank holding company as provided in the Bank Holding Company Act of 1956, or the BHC
Act. Bank holding companies and banks are subject to supervision by the Federal Reserve Board and are
extensively regulated under federal and state laws. In general, this supervision and regulation will increase
our compliance costs and other expenses, as we and our proposed subsidiary bank will be required to
undergo regular on-site examinations and to comply with additional reporting requirements. In addition,
bank holding companies are subject to certain restrictions on their business and activities, although we do
not believe our current or currently proposed business will be restricted materially, if at all, by these
restrictions.

Activities. Federal laws restrict the types of activities in which bank holding companies may engage,
and subject them to a range of supervisory requirements, including regulatory enforcement actions for
violations of laws and policies. Bank holding companies may engage in the business of banking and

12

managing and controlling banks, as well as closely related activities. The business activities that we
currently conduct are permissible activities for bank holding companies under U.S. law, and we do not
expect the limitations described above will adversely affect our current operations or materially prohibit us
from engaging in activities that are currently contemplated by our business strategies. It is possible,
however, that these restrictions might limit our ability to enter other businesses in which we may wish to
engage at some time in the future. It is also possible that in the future these laws may be amended in ways,
or new laws or regulations may be adopted, that adversely affect our ability to engage in our current or
additional businesses.

Even if our activities are permissible for a bank holding company, as discussed under “— Capital
Adequacy and Prompt Corrective Action” below, the Federal Reserve Board has the authority to order a
bank holding company or its subsidiaries to terminate any activity or to require divestiture of ownership or
control of a subsidiary in the event that it has reasonable cause to believe that the activity or continued
ownership or control poses a serious risk to the financial safety, soundness or stability of the bank holding
company or any of its bank subsidiaries.

Dividend Restrictions. Bank holding companies are subject to various restrictions that may affect
their ability to pay dividends. Federal and state banking regulations applicable to bank holding companies
and banks generally require that dividends be paid from earnings and, as described under “— Capital
Adequacy and Prompt Corrective Action” below, require minimum levels of capital, which limits the funds
available for payment of dividends. Other restrictions include the Federal Reserve Board’s general policy
that bank holding companies should pay cash dividends on common stock only out of net income available
to stockholders for the preceding year or four quarters and only if the prospective rate of earnings retention
is consistent with the organization’s expected future needs and financial condition, including the needs of
each of its bank subsidiaries. In the current financial and economic environment, the Federal Reserve
Board has indicated that bank holding companies should carefully review their dividend policies and has
discouraged dividend pay-out ratios that are at the 100% level unless both their asset quality and capital
are very strong. A bank holding company also should not maintain a dividend level that places undue
pressure on the capital of its bank subsidiaries, or that may undermine the bank holding company’s ability
to serve as a source of strength for its bank subsidiaries. See “— Source of Strength” below.

In addition, various federal and state statutory provisions and regulations limit the amount of dividends
that banks may pay. We expect that our new state-chartered bank subsidiary will become a member of the
Federal Reserve System following completion of our pending bank acquisition. State-chartered banks that
are members of the Federal Reserve System may not pay dividends in an amount that exceeds the lesser
of the amounts calculated under a “recent earnings” test and an “undivided profits” test. Under the recent
earnings test, a bank may not pay a dividend if the total of all dividends it declares in any calendar year is in
excess of the current year’s net income combined with the retained net income of the two preceding years,
unless the bank obtains the approval of its chartering authority. Under the undivided profits test, a bank
may not pay a dividend in excess of its “undivided profits.”

Capital Adequacy and Prompt Corrective Action. Bank holding companies and banks are subject to
various federal requirements relating to capital adequacy. These include meeting minimum leverage ratio
requirements. As a bank holding company, we will be required to be “well-capitalized,” meaning we will
need to maintain a ratio of Tier 1 capital to assets of at least 5%, a ratio of Tier 1 capital to risk-weighted
assets of at least 6% and a ratio of total capital to risk-weighted assets of at least 10%. Tier 1 capital, or
“core” capital, generally consists of common stockholders’ equity, perpetual non-cumulative preferred
stock and, up to certain limits, other capital elements. Tier 2 capital consists of supplemental capital items
such as the allowance for loan and lease losses, certain types of preferred stock, hybrid capital securities
and certain types of debt, all subject to certain limits. Total capital is the sum of Tier 1 capital plus Tier 2
capital. When measuring compliance with certain of these capital requirements, bank regulators adjust the
asset values in accordance with their perceived risk. We believe that we and our proposed subsidiary bank
will be “well capitalized” under these standards and we will be able to maintain these ratios in future
periods. It is possible, however, that regulators may require us or our proposed subsidiary bank to maintain

13

higher levels of capital in the future, and there can be no assurance that we will be able to maintain the
required ratios in future periods.

Under the regulatory framework that Congress has established and bank regulators have imple-
mented, banks are either “well-capitalized,” “adequately capitalized,” “undercapitalized,” “significantly
undercapitalized” or “critically undercapitalized.” Banks are generally subject to greater restrictions and
supervision than bank holding companies, and these restrictions increase as the financial condition of the
bank worsens. For instance, a bank that is not well-capitalized may not accept, renew or roll over brokered
deposits without the consent of the FDIC. If our proposed subsidiary bank were to become less than
adequately capitalized, the bank would need to submit to bank regulators a capital restoration plan that
was guaranteed by us, as its bank holding company. The bank would also likely become subject to broad
restrictions on activities, including establishing new branches, entering into new lines of business or
conducting activities that have the effect of limiting asset growth or preventing acquisitions. A bank that is
undercapitalized would also be prohibited from making capital distributions, including dividends, and from
paying management fees to its bank holding company if the institution would be undercapitalized after any
such distribution or payment. A significantly undercapitalized institution would be subject to mandatory
capital raising activities, restrictions on interest rates paid and transactions with affiliates, removal of
management and other restrictions. The FDIC has only very limited discretion in dealing with a critically
undercapitalized institution and is virtually required to appoint a receiver or conservator.

Source of Strength. Under Federal Reserve Board policy, bank holding companies are expected to
act as a source of strength to their bank subsidiaries and to commit capital and financial resources to
support them. This support may theoretically be required by the Federal Reserve Board at times when the
bank holding company might otherwise determine not to provide it. As noted above, if a bank becomes less
than adequately capitalized, it would need to submit an acceptable capital restoration plan that, in order to
be acceptable, would need to be guaranteed by the parent holding company. In the event of a bank holding
company’s bankruptcy, any commitment by the bank holding company to a federal bank regulator to
maintain the capital of a subsidiary bank would be assumed by the bankruptcy trustee and entitled to a
priority of payment.

Acquisitions of Bank Holding Companies. Under the BHC Act and the Change in Bank Control Act,
and their implementing regulations, Federal Reserve Board approval is necessary prior to any person or
company acquiring control of a bank or bank holding company, subject to certain exceptions. Control is
conclusively presumed to exist if an individual or company acquires 25% or more of any class of voting
securities, and may be presumed to exist if a person acquires 10% or more of any class of voting securities.
These restrictions could affect the willingness or ability of a third party to acquire control of us following
completion of our proposed bank acquisition and for so long as we are a bank holding company.

Deposit Insurance and Deposit Insurance Assessments. Deposits accepted by banks, such as our
prospective bank subsidiary, have the benefit of FDIC insurance up to the applicable limits. The FDIC’s
Deposit Insurance Fund is funded by assessments on insured depository institutions, the level of which
depends on the risk category of an institution and the amount of insured deposits that it holds. These rates
currently range from 7 to 77.5 basis points on deposits. The FDIC may increase or decrease the
assessment rate schedule semi-annually, and has in the past required and may in the future require
banks to prepay their estimated assessments for future periods. The Dodd-Frank Wall Street Reform and
Consumer Protection Act, or the Dodd-Frank Act, changes the method of calculating deposit assess-
ments, requiring the FDIC to assess premiums on the basis of assets less tangible stockholders’ equity.
The FDIC has indicated that this change will likely result in a lower assessment rate because of the larger
assessment base. Because of the current stress on the FDIC’s Deposit Insurance Fund resulting from the
banking crisis, those fees have increased and are likely to stay at a relatively high level.

Community Reinvestment Act. The Community Reinvestment Act of 1977, or CRA, and the reg-
ulations promulgated by the FDIC to implement the CRA are intended to ensure that banks meet the credit
needs of their respective service areas, including low and moderate income communities and individuals,
consistent with safe and sound banking practices. The CRA regulations also require the banking

14

regulatory authorities to evaluate a bank’s record in meeting the needs of its service area when consid-
ering applications to establish new offices or consummate any merger or acquisition transaction. The
federal banking agencies are required to rate each insured institution’s performance under the CRA and to
make that information publicly available. Our proposed subsidiary bank intends to comply with the CRA
through investments and other activities that it believes will benefit the needs of low and moderate income
communities. If banking regulatory authorities do not approve the bank’s compliance plan, the bank could
be required to engage in lending and other community outreach activities in the community in which it is
located.

Restrictions on Transactions with Affiliates and Insiders. Transactions between a bank and its
nonbanking affiliates are regulated by the Federal Reserve Board. These regulations limit the types and
amount of these transactions, require certain levels of collateral for loans to affiliated parties and generally
require those transactions to be on an arm’s-length basis. As a bank holding company, our transactions
with our proposed subsidiary bank could be limited by these regulations, although we do not anticipate that
these restrictions will adversely affect our ability to conduct our current operations or materially prohibit us
from engaging in activities that are currently contemplated by our business strategies.

Other. The policies of regulatory authorities, including the monetary policy of the Federal Reserve
Board, have a significant effect on the operating results of bank holding companies and their subsidiaries.
Moreover, additional changes to banking laws and regulations are possible in the near future. The Dodd-
Frank Act made numerous changes to the regulatory framework governing banking organizations, and
many of the provisions must be implemented by regulation. These regulations could likewise substantially
affect our business and operations. In addition, the U.S. Congress is considering various proposals relating
to the activities and supervision of banks and bank holding companies, some of which could materially
affect our operations and those of the bank we are seeking to acquire. Although there can be no assurance
regarding the ultimate impact that adoption of these proposals will have on us, if the proposals are enacted,
we expect that the benefits we seek to realize from our pending bank acquisition will be reduced.

Consumer Protection Laws

We are subject to state and federal consumer protection laws, including laws prohibiting unfair and
deceptive practices, regulating electronic fund transfers and protecting consumer nonpublic information.
We believe that we have appropriate procedures in place for compliance with these consumer protection
laws, but many issues regarding our service have not yet been addressed by the federal and state
agencies charged with interpreting the applicable laws.

Although not expressly required to do so under the Electronic Fund Transfer Act and Regulation E of
the Federal Reserve Board, we disclose, consistent with banking industry practice, the terms of our
electronic fund transfer services to consumers prior to their use of the service, provide 21 days’ advance
notice of material changes, establish specific error resolution procedures and timetables, and limit
customer liability for transactions that are not authorized by the consumer.

Card Associations

In order to provide our products and services, we, as well as the banks that issue our cards, must
register with Visa and MasterCard and, as a result, are subject to card association rules that could subject
us to a variety of fines or penalties that may be levied by the card association or network for certain acts or
omissions. The banks that issue our cards are specifically registered as “members” of the Visa and/or
MasterCard card associations. Visa and MasterCard set the standards with which we and the card issuing
banks must comply.

Employees

As of December 31, 2010, we had 352 employees, including 307 in general and administrative, 37 in
sales and marketing and 8 in research and product development. None of our employees is represented by
a labor union or is covered by a collective bargaining agreement. We have never experienced any

15

employment-related work stoppages and consider relations with our employees to be good. As of
December 31, 2010, we also had arrangements with third-party call center providers in Guatemala
and the Philippines that provided us with approximately 1,076 contractors for customer service and similar
functions.

ITEM 1A. Risk Factors

Risks Related to Our Business

Our growth rates may decline in the future.

In recent quarters, our operating income and net income have fluctuated and the rate of growth of our
operating revenues generally has declined on a sequential basis, and in the second and third quarter of
2010, sequential growth was negative. Accordingly, there can be no assurance that we will be able to
continue our historical growth rates in future periods, and we would expect seasonal or other influences
and fluctuations in stock-based retailer incentive compensation caused by variations in our stock price to
cause sequential quarterly fluctuations and periodic declines in our operating revenues, operating income
and net income. In particular, our results for the three months ended March 31, 2010 were favorably
affected by large numbers of taxpayers electing to receive their refunds via direct deposit on our cards, and
our results for the subsequent three quarters were adversely affected by stock-based retailer incentive
compensation that reduced our total operating revenues. We expect to experience similar patterns in our
results of operations in 2011, with total operating revenues being higher during the first half of 2011, as
compared to the second half of the year, as a result of large numbers of taxpayers electing to receive their
refunds via direct deposit on our cards.

In the near term, our continued growth depends in significant part on our ability, among other things, to
attract new long-term users of our products, to expand our reload network and to increase our operating
revenues per customer. Since the value we provide to our network participants relates in large part to the
number of long-term users of, businesses that accept reloads or payments through, and applications
enabled by, the Green Dot Network, our operating revenues could suffer if we were unable to increase such
users of our GPR cards and to expand and adapt our reload network to meet consumers’ evolving needs.
In addition, the negative impact on our operating revenues caused by any failure to increase the number of
long-term users of our products could be exacerbated by the loss of other users of our products as we
focus our marketing efforts on attracting new long-term users. We may fail to expand our reload network
for a number of reasons, including our inability to produce products and services that appeal to consumers
and lead to increased new card sales, our loss of one or more key retail distributors or our loss of key, or
failure to add, network acceptance members.

We may not be able to increase card usage and cardholder retention, which have been two important
contributors to our growth. Currently, many of our cardholders use their cards infrequently or do not reload
their cards. We may be unable to generate increases in card usage or cardholder retention for a number of
reasons, including our inability to maintain our existing distribution channels, the failure of our cardholder
retention and usage incentives to influence cardholder behavior, our inability to predict accurately con-
sumer preferences or industry changes and to modify our products and services on a timely basis in
response thereto, and our inability to produce new features and services that appeal to cardholders.

As the prepaid financial services industry continues to develop, our competitors may be able to offer
products and services that are, or that are perceived to be, substantially similar to or better than ours. This
may force us to compete on the basis of price and to expend significant advertising, marketing and other
resources in order to remain competitive. Even if we are successful at increasing our operating revenues
through our various initiatives and strategies, we will experience an inevitable decline in growth rates as
our operating revenues increase to higher levels and we may also experience a decline in margins. If our
operating revenue growth rates slow materially or decline, our business, operating results and financial
condition would be adversely affected.

16

Operating revenues derived from sales at Walmart and from our three other largest retail
distributors, as a group, represented 63% and 20%, respectively, of our total operating rev-
enues and 64% and 18%, respectively, of our total operating revenues, excluding stock-
based retailer incentive compensation, during the year ended December 31, 2010, and the
loss of operating revenues from any of these retail distributors would adversely affect our
business.

Most of our operating revenues are derived from prepaid financial services sold at our four largest retail
distributors. As a percentage of total operating revenues, operating revenues derived from products and
services sold at the store locations of Walmart and from products and services sold at the store locations of
our three other largest retail distributors, as a group, were approximately 63% and 20%, respectively, in the
year ended December 31, 2010. We do not expect calendar 2011 operating revenues derived from products
and services sold at Walmart stores to change significantly as a percentage of our total operating revenues
from the percentage in the year ended December 31, 2010, and expect that Walmart and our other three
largest retail distributors will continue to have a significant impact on our operating revenues in future years. It
would be difficult to replace any of our large retail distributors, particularly Walmart, and the operating
revenues derived from sales of our products and services at their stores. Accordingly, the loss of Walmart or
any of our other three largest retail distributors would have a material adverse effect on our business, and
might have a positive impact on the business of one of our competitors if it were able to replace us. In addition,
any publicity associated with the loss of any of our large retail distributors could harm our reputation, making
it more difficult to attract and retain consumers and other retail distributors, and could lessen our negotiating
power with our remaining and prospective retail distributors.

Our contracts with these retail distributors have terms that expire at various dates between 2011 and
2015, but they can in limited circumstances, such as our material breach or insolvency or, in the case of
Walmart, our failure to meet agreed-upon service levels, certain changes in control of GE Money Bank or
us, or our inability or unwillingness to agree to requested pricing changes, be terminated by these retail
distributors on relatively short notice. See “Business — Our Business Model — Our Distribution — Our
Relationship with Walmart” for more information regarding the termination rights under our contract with
Walmart. There can be no assurance that we will be able to continue our relationships with our largest retail
distributors on the same or more favorable terms in future periods or that our relationships will continue
beyond the terms of our existing contracts with them. Our operating revenues and operating results could
suffer if, among other things, any of our retail distributors renegotiates, terminates or fails to renew, or to
renew on similar or favorable terms, its agreement with us or otherwise chooses to modify the level of
support it provides for our products.

Our future success depends upon our retail distributors’ active and effective promotion of
our products and services, but their interests and operational decisions might not always
align with our interests.

Most of our operating revenues are derived from our products and services sold at the stores of our
retail distributors. Revenues from our retail distributors depend on a number of factors outside our control
and may vary from period to period. Because we compete with many other providers of consumer products
for placement and promotion of products in the stores of our retail distributors, our success depends on our
retail distributors and their willingness to promote our products and services successfully. In general, our
contracts with these third parties allow them to exercise significant discretion over the placement and
promotion of our products in their stores, and they could give higher priority to the products and services of
other companies. Accordingly, losing the support of our retail distributors might limit or reduce the sales of
our cards and MoneyPak reload product. Our operating revenues may also be negatively affected by our
retail distributors’ operational decisions. For example, if a retail distributor fails to train its cashiers to sell
our products and services or implements changes in its systems that disrupt the integration between its
systems and ours, we could experience a decline in our product sales. Even if our retail distributors actively
and effectively promote our products and services, there can be no assurance that their efforts will result in
growth of our operating revenues.

17

Our operating results may fluctuate in the future, which could cause our stock price to
decline.

Our quarterly and annual results of operations may fluctuate in the future as a result of a variety of
factors, many of which are outside of our control. If our results of operations fall below the expectations of
investors or any securities analysts who follow our Class A common stock, the trading price of our Class A
common stock could decline substantially. Fluctuations in our quarterly or annual results of operations
might result from a number of factors, including, but not limited to:

(cid:129) the timing and volume of purchases, use and reloads of our prepaid cards and related products and

services;

(cid:129) the timing and success of new product or service introductions by us or our competitors;

(cid:129) seasonality in the purchase or use of our products and services;

(cid:129) reductions in the level of interchange rates that can be charged;

(cid:129) fluctuations in customer retention rates;

(cid:129) changes in the mix of products and services that we sell;

(cid:129) changes in the mix of retail distributors through which we sell our products and services;

(cid:129) the timing of commencement, renegotiation or termination of relationships with significant retail

distributors and network acceptance members;

(cid:129) the timing of commencement of new initiatives that cause us to expand into new distribution
channels, such as payroll, and the length of time we must invest in those channels before they
generate material operating revenues;

(cid:129) changes in our or our competitors’ pricing policies or sales terms;

(cid:129) the timing of commencement and termination of major advertising campaigns;

(cid:129) the timing of costs related to the development or acquisition of complementary businesses;

(cid:129) the timing of costs of any major litigation to which we are a party;

(cid:129) the amount and timing of operating costs related to the maintenance and expansion of our business,

operations and infrastructure;

(cid:129) our ability to control costs, including third-party service provider costs;

(cid:129) volatility in the trading price of our Class A common stock, which may lead to higher stock-based
compensation expenses or fluctuations in the valuations of vesting equity that cause variations in
our stock-based retailer incentive compensation; and

(cid:129) changes in the political or regulatory environment affecting the banking or electronic payments

industries generally or prepaid financial services specifically.

The industry in which we compete is highly competitive, which could adversely affect our
operating revenue growth.

The prepaid financial services industry is highly competitive and includes a variety of financial and

non-financial services vendors. Our current and potential competitors include:

(cid:129) prepaid card program managers, such as First Data Corporation (or First Data), NetSpend
Holdings, Inc. (or Netspend), AccountNow, Inc. (or AccountNow), PreCash Inc. (or PreCash)
and UniRush, LLC (or Rush Card);

18

(cid:129) reload network providers, such as Visa, Inc. (or Visa), MasterCard International Incorporated (or
MasterCard), The Western Union Company (or Western Union) and MoneyGram International, Inc.
(or MoneyGram); and

(cid:129) prepaid card distributors, such as InComm and Blackhawk Network, Inc. (or Blackhawk).

Some of these vendors compete with us in more than one of the vendor categories described above,
while others are primarily focused in a single category. In addition, competitors in one category have
worked or are working with competitors in other categories to compete with us. A portion of our cash
transfer revenues is derived from reloads to cards managed by companies that compete with us as
program managers. We also face potential competition from retail distributors or from other companies,
such as Visa, that may in the future decide to compete, or compete more aggressively, in the prepaid
financial services industry.

We also compete with businesses outside of the prepaid financial services industry, including
traditional providers of financial services, such as banks that offer demand deposit accounts and card
issuers that offer credit cards, private label retail cards and gift cards.

Many existing and potential competitors have longer operating histories and greater name recognition
than we do. In addition, many of our existing and potential competitors are substantially larger than we are,
may already have or could develop substantially greater financial and other resources than we have, may
offer, develop or introduce a wider range of programs and services than we offer or may use more effective
advertising and marketing strategies than we do to achieve broader brand recognition, customer aware-
ness and retail penetration. We may also face price competition that results in decreases in the purchase
and use of our products and services. To stay competitive, we may have to increase the incentives that we
offer to our retail distributors and decrease the prices of our products and services, which could adversely
affect our operating results.

Our continued growth depends on our ability to compete effectively against existing and potential
competitors that seek to provide prepaid cards or other electronic payment products and services. If we fail
to compete effectively against any of the foregoing threats, our revenues, operating results, prospects for
future growth and overall business could be materially and adversely affected.

We operate in a highly regulated environment, and failure by us, the banks that issue our
cards or the businesses that participate in our reload network to comply with applicable
laws and regulations could have an adverse effect on our business, financial position and
results of operations.

We operate in a highly regulated environment, and failure by us, the banks that issue our cards or the
businesses that participate in our reload network to comply with the laws and regulations to which we are
subject could negatively impact our business. We are subject to state money transmission licensing
requirements and a wide range of federal and other state laws and regulations, which are described under
“Business — Regulation” above. In particular, our products and services are subject to an increasingly
strict set of legal and regulatory requirements intended to protect consumers and to help detect and
prevent money laundering, terrorist financing and other illicit activities.

Many of these laws and regulations are evolving, unclear and inconsistent across various jurisdic-
tions, and ensuring compliance with them is difficult and costly. For example, with increasing frequency,
federal and state regulators are holding businesses like ours to higher standards of training, monitoring
and compliance, including monitoring for possible violations of laws by the businesses that participate in
our reload network. Failure by us or those businesses to comply with the laws and regulations to which we
are subject could result in fines, penalties or limitations on our ability to conduct our business, or federal or
state actions, any of which could significantly harm our reputation with consumers and other network
participants, banks that issue our cards and regulators, and could materially and adversely affect our
business, operating results and financial condition.

19

Changes in credit card association or other network rules or standards set by Visa and
MasterCard, or changes in card association and debit network fees or products or inter-
change rates, could adversely affect our business, financial position and results of
operations.

We and the banks that issue our cards are subject to Visa and MasterCard association rules that could
subject us to a variety of fines or penalties that may be levied by the card associations or networks for acts
or omissions by us or businesses that work with us, including card processors, such as Total Systems
Services, Inc. The termination of the card association registrations held by us or any of the banks that issue
our cards or any changes in card association or other debit network rules or standards, including
interpretation and implementation of existing rules or standards, that increase the cost of doing business
or limit our ability to provide our products and services could have an adverse effect on our business,
operating results and financial condition. In addition, from time to time, card associations increase the
organization and/or processing fees that they charge, which could increase our operating expenses,
reduce our profit margin and adversely affect our business, operating results and financial condition.

Furthermore, a substantial portion of our operating revenues is derived from interchange fees. For the
year ended December 31, 2010, interchange revenues represented 29.8% of our total operating revenues,
and we expect interchange revenues to continue to represent a significant percentage of our total
operating revenues in the near term. The amount of interchange revenues that we earn is highly
dependent on the interchange rates that Visa and MasterCard set and adjust from time to time. There
is a substantial likelihood that interchange rates for certain products and certain issuing banks will decline
significantly in the future as a result of the implementation of the Dodd-Frank Act, which requires the
Federal Reserve Board to implement regulations that will likely substantially limit interchange fees for
many issuers. While the interchange rates that may be earned by us and the bank we propose to acquire
will be unaffected by this new law, there can be no assurance that future legislation or regulation will not
impact our interchange revenues substantially. If interchange rates decline, whether due to actions by Visa
or MasterCard or future legislation or regulation, we would likely need to change our fee structure to
compensate for lost interchange revenues. To the extent we increase the pricing of our products and
services, we might find it more difficult to acquire consumers and to maintain or grow card usage and
customer retention. We also might have to discontinue certain products or services. As a result, our
operating revenues, operating results, prospects for future growth and overall business could be materially
and adversely affected.

Changes in laws and regulations to which we are subject, or to which we may become
subject, may increase our costs of operation, decrease our operating revenues and disrupt
our business.

Changes in laws and regulations may occur that could increase our compliance and other costs of
doing business, require significant systems redevelopment, or render our products or services less
profitable or obsolete, any of which could have an adverse effect on our results of operations. We could
face more stringent anti-money laundering rules and regulations, as well as more stringent licensing rules
and regulations, compliance with which could be expensive and time consuming.

Changes in laws and regulations governing the way our products and services are sold could
adversely affect our ability to distribute our products and services and the cost of providing those products
and services. If onerous regulatory requirements were imposed on the sale of our products and services,
the requirements could lead to a loss of retail distributors, which, in turn, could materially and adversely
impact our operations. For example, in June 2010, the FinCEN published for comment proposed new rules
regarding, among other things, the applicability of the Bank Secrecy Act’s anti-money laundering pro-
visions to prepaid products such as ours. If adopted as proposed, these new rules would establish a more
comprehensive regulatory framework for access to prepaid financial services. As currently drafted, the
proposed rules would significantly change the way customer data, including identification information, is
collected for certain prepaid products (including our cards) by shifting the point of collection from us to our
retail distributors. We believe that, if the rules are adopted as currently proposed, we and our retail

20

distributors would need to modify operational elements of our product offering to comply with the proposed
rules. If we or any of our retail distributors were unwilling or unable to make any required operational
changes to comply with the proposed rules as adopted, we would no longer be able to sell our cards
through that noncompliant retail distributor, which could have a material adverse effect on our business,
financial position and results of operations. However, as the proposed rules are subject to further comment
and revision, it is difficult to determine with any certainty what obligations the final rules might impose or
what impact they might have on our business or that of our retail distributors.

State and federal legislators and regulatory authorities have become increasingly focused on the
banking and consumer financial services industries, and continue to propose and adopt new legislation
that could result in significant adverse changes in the regulatory landscape for financial institutions
(including card issuing banks) and other financial services companies (including us). For example,
changes in the way we or the banks that issue our cards are regulated, such as the changes under
the Dodd-Frank Act, related to the consolidation of the primary federal regulator for savings banks with the
primary federal regulator for national banks and the establishment of a federal Bureau of Consumer
Financial Protection with oversight over us and our products and services, could expose us and the banks
that issue our cards to increased regulatory oversight, more burdensome regulation of our business, and
increased litigation risk, each of which could increase our costs and decrease our operating revenues.
Additionally, changes to the limitations placed on fees, the interchange rates that can be charged or the
disclosures that must be provided with respect to our products and services could increase our costs and
decrease our operating revenues.

Our actual operating results may differ significantly from our guidance.

From time to time, we may release guidance in our quarterly results conference calls, or otherwise,
regarding our future performance that represents our management’s estimates as of the date of release.
This guidance, which includes forward-looking statements, is based on projections prepared by our
management. These projections are not prepared with a view toward compliance with published guide-
lines of the American Institute of Certified Public Accountants, and neither our independent registered
public accounting firm nor any other independent expert or outside party compiles or examines the
projections. Accordingly, no such person expresses any opinion or any other form of assurance with
respect to those projections.

Projections are based upon a number of assumptions and estimates that, while presented with
numerical specificity, are inherently subject to significant business, economic and competitive uncertain-
ties and contingencies, many of which are beyond our control, and are based upon specific assumptions
with respect to future business decisions, some of which will change. We intend to state possible outcomes
as high and low ranges that are intended to provide a sensitivity analysis as variables are changed but we
can provide no assurances that actual results will not fall outside of the suggested ranges.

The principal reason that we release guidance is to provide a basis for our management to discuss our
business outlook with analysts and investors. We do not accept any responsibility for any projections or
reports published by any of these persons.

Guidance is necessarily speculative in nature, and it can be expected that some or all of the
assumptions underlying the guidance furnished by us will prove to be incorrect or will vary significantly
from actual results. Accordingly, our guidance is only an estimate of what management believes is
realizable as of the date of release. Actual results will vary from our guidance and the variations may be
material. In light of the foregoing, investors are urged not to rely upon our guidance in making an
investment decision with respect to our Class A common stock.

Any failure to implement our operating strategy successfully or the occurrence of any of the events or
circumstances set forth in this Item 1.A. section could result in our actual operating results being different
from our guidance, and such differences may be adverse and material.

21

Our proposed bank acquisition will, if completed, subject our business to significant new,
and potentially changing, regulatory requirements, which may adversely affect our busi-
ness, financial position and results of operations.

If we complete our proposed bank acquisition, we will become a “bank holding company” under the
BHC Act. As a bank holding company, we would be required to file periodic reports with, and would be
subject to comprehensive supervision and examination by, the Federal Reserve Board. Among other
things, we and our proposed subsidiary bank would be subject to risk-based and leverage capital
requirements, which could adversely affect our results of operations and restrict our ability to grow.
These capital requirements, as well as other federal laws applicable to banks and bank holding companies,
could also limit our ability to pay dividends. We also would likely incur additional costs associated with legal
and regulatory compliance as a bank holding company, which could adversely affect our results of
operations. In addition, as a bank holding company, we would generally be prohibited from engaging,
directly or indirectly, in any activities other than those permissible for bank holding companies. This
restriction might limit our ability to pursue future business opportunities we might otherwise consider but
which might fall outside the activities permissible for a bank holding company.

Moreover, substantial changes to banking laws and regulations are possible in the near future. The
Dodd-Frank Act made numerous changes to the regulatory framework governing banking organizations,
and many of the provisions must be implemented by regulation. These regulations could likewise
substantially affect our business and operations. There are proposals in the U.S. Congress that could
make additional changes to the regulatory framework affecting our operations. These changes, if they are
made, could have an adverse effect on our business, financial position and results of operations.

We rely on relationships with card issuing banks to conduct our business, and our results
of operations and financial position could be materially and adversely affected if we fail to
maintain these relationships or we maintain them under new terms that are less favorable
to us.

Substantially all of our cards are issued by GE Money Bank or Columbus Bank and Trust Company, a
division of Synovus Bank. Our relationships with these banks are currently, and will be for the foreseeable
future, a critical component of our ability to conduct our business and to maintain our revenue and expense
structure, because we are currently unable to issue our own cards, and, even if we consummate our
pending bank acquisition, will be unable to do so for the foreseeable future at the volume necessary to
conduct our business, if at all. If we lose or do not maintain existing banking relationships, we would incur
significant switching and other costs and expenses and we and users of our products and services could
be significantly affected, creating contingent liabilities for us. As a result, the failure to maintain adequate
banking relationships could have a material adverse effect on our business, results of operations and
financial condition. Our agreements with the banks that issue our cards provide for revenue-sharing
arrangements and cost and expense allocations between the parties. Changes in the revenue-sharing
arrangements or the costs and expenses that we have to bear under these relationships could have a
material impact on our operating expenses. In addition, we may be unable to maintain adequate banking
relationships or, following their expiration in 2015 and 2012, respectively, renew our agreements with the
banks that currently issue substantially all of our cards under terms at least as favorable to us as those
existing before renewal.

We receive important services from third-party vendors, including card processing from
Total System Services, Inc. Replacing them would be difficult and disruptive to our
business.

Some services relating to our business, including fraud management and other customer verification
services, transaction processing and settlement, card production and customer service, are outsourced to
third-party vendors, such as Total System Services, Inc. for card processing and Genpact International,
Inc. for call center services. It would be difficult to replace some of our third-party vendors, particularly Total

22

System Services, in a timely manner if they were unwilling or unable to provide us with these services in the
future, and our business and operations could be adversely affected.

Our business could suffer if there is a decline in the use of prepaid cards as a payment
mechanism or there are adverse developments with respect to the prepaid financial ser-
vices industry in general.

As the prepaid financial services industry evolves, consumers may find prepaid financial services to
be less attractive than traditional or other financial services. Consumers might not use prepaid financial
services for any number of reasons, including the general perception of our industry. For example, negative
publicity surrounding other prepaid financial service providers could impact our business and prospects for
growth to the extent it adversely impacts the perception of prepaid financial services among consumers. If
consumers do not continue or increase their usage of prepaid cards, our operating revenues may remain at
current levels or decline. Predictions by industry analysts and others concerning the growth of prepaid
financial services as an electronic payment mechanism may overstate the growth of an industry, segment
or category, and you should not rely upon them. The projected growth may not occur or may occur more
slowly than estimated. If consumer acceptance of prepaid financial services does not continue to develop
or develops more slowly than expected or if there is a shift in the mix of payment forms, such as cash, credit
cards, traditional debit cards and prepaid cards, away from our products and services, it could have a
material adverse effect on our financial position and results of operations.

Fraudulent and other illegal activity involving our products and services could lead to rep-
utational damage to us and reduce the use and acceptance of our cards and reload
network.

Criminals are using increasingly sophisticated methods to engage in illegal activities involving our
cards or cardholder information, such as counterfeiting, fraudulent payment or refund schemes and
identity theft. We rely upon third parties for some transaction processing services, which subjects us and
our cardholders to risks related to the vulnerabilities of those third parties. A single significant incident of
fraud, or increases in the overall level of fraud, involving our cards and other products and services, could
result in reputational damage to us, which could reduce the use and acceptance of our cards and other
products and services, cause retail distributors or network acceptance members to cease doing business
with us or lead to greater regulation that would increase our compliance costs.

A data security breach could expose us to liability and protracted and costly litigation,
and could adversely affect our reputation and operating revenues.

We, the banks that issue our cards and our retail distributors, network acceptance members and third-
party processors receive, transmit and store confidential customer and other information in connection
with the sale and use of our prepaid financial services. Our encryption software and the other technologies
we use to provide security for storage, processing and transmission of confidential customer and other
information may not be effective to protect against data security breaches by third parties. The risk of
unauthorized circumvention of our security measures has been heightened by advances in computer
capabilities and the increasing sophistication of hackers. The banks that issue our cards and our retail
distributors, network acceptance members and third-party processors also may experience similar
security breaches involving the receipt, transmission and storage of our confidential customer and other
information. Improper access to our or these third parties’ systems or databases could result in the theft,
publication, deletion or modification of confidential customer and other information.

A data security breach of the systems on which sensitive cardholder data and account information are
stored could lead to fraudulent activity involving our products and services, reputational damage and
claims or regulatory actions against us. If we are sued in connection with any data security breach, we
could be involved in protracted and costly litigation. If unsuccessful in defending that litigation, we might be
forced to pay damages and/or change our business practices or pricing structure, any of which could have
a material adverse effect on our operating revenues and profitability. We would also likely have to pay (or

23

indemnify the banks that issue our cards for) fines, penalties and/or other assessments imposed by Visa or
MasterCard as a result of any data security breach. Further, a significant data security breach could lead to
additional regulation, which could impose new and costly compliance obligations. In addition, a data
security breach at one of the banks that issue our cards or at our retail distributors, network acceptance
members or third-party processors could result in significant reputational harm to us and cause the use
and acceptance of our cards to decline, either of which could have a significant adverse impact on our
operating revenues and future growth prospects.

Litigation or investigations could result in significant settlements, fines or penalties.

We have been the subject of general litigation and regulatory oversight in the past, and could be the
subject of litigation, including class actions, and regulatory or judicial proceedings or investigations in the
future. The outcome of litigation and regulatory or judicial proceedings or investigations is difficult to
predict. Plaintiffs or regulatory agencies in these matters may seek recovery of very large or indeterminate
amounts or seek to have aspects of our business suspended or modified. The monetary and other impact
of these actions may remain unknown for substantial periods of time. The cost to defend, settle or
otherwise resolve these matters may be significant.

If regulatory or judicial proceedings or investigations were to be initiated against us by private or
governmental entities, our business, results of operations and financial condition could be adversely
affected. Adverse publicity that may be associated with regulatory or judicial proceedings or investigations
could negatively impact our relationships with retail distributors, network acceptance members and card
processors and decrease acceptance and use of, and loyalty to, our products and related services.

We must adequately protect our brand and the intellectual property rights related to our
products and services and avoid infringing on the proprietary rights of others.

The Green Dot brand is important to our business, and we utilize trademark registrations and other
means to protect it. Our business would be harmed if we were unable to protect our brand against
infringement and its value was to decrease as a result.

We rely on a combination of trademark and copyright laws, trade secret protection and confidentiality
and license agreements to protect the intellectual property rights related to our products and services. We
may unknowingly violate the intellectual property or other proprietary rights of others and, thus, may be
subject to claims by third parties. If so, we may be required to devote significant time and resources to
defending against these claims or to protecting and enforcing our own rights. Some of our intellectual
property rights may not be protected by intellectual property laws, particularly in foreign jurisdictions. The
loss of our intellectual property or the inability to secure or enforce our intellectual property rights or to
defend successfully against an infringement action could harm our business, results of operations,
financial condition and prospects.

We are exposed to losses from cardholder account overdrafts.

Our cardholders can incur charges in excess of the funds available in their accounts, and we may
become liable for these overdrafts. While we decline authorization attempts for amounts that exceed the
available balance in a cardholder’s account, the application of card association rules, the timing of the
settlement of transactions and the assessment of the card’s monthly maintenance fee, among other
things, can result in overdrawn accounts.

Maintenance fee assessment overdrafts accounted for approximately 95% of aggregate overdrawn
account balances in the year ended December 31, 2010. Maintenance fee assessment overdrafts occur as
a result of our charging a cardholder, pursuant to the card’s terms and conditions, the monthly mainte-
nance fee at a time when he or she does not have sufficient funds in his or her account.

Our remaining overdraft exposure arises primarily from late-posting. A late-post occurs when a
merchant posts a transaction within a card association-permitted timeframe but subsequent to our release

24

of the authorization for that transaction, as permitted by card association rules. Under card association
rules, we may be liable for the amount of the transaction even if the cardholder has made additional
purchases in the intervening period and funds are no longer available on the card at the time the
transaction is posted.

Overdrawn account balances are funded on our behalf by the bank that issued the overdrawn card.
We are responsible to this card issuing bank for any losses associated with these overdrafts. Overdrawn
account balances are therefore deemed to be our receivables due from cardholders. We maintain reserves
to cover the risk that we may not recover these receivables due from our cardholders, but our exposure
may increase above these reserves for a variety of reasons, including our failure to predict the actual
recovery rate accurately. To the extent we incur losses from overdrafts above our reserves or we determine
that it is necessary to increase our reserves substantially, our business, results of operations and financial
condition could be materially and adversely affected.

We face settlement risks from our retail distributors, which may increase during an eco-
nomic downturn.

The vast majority of our business is conducted through retail distributors that sell our products and
services to consumers at their store locations. Our retail distributors collect funds from the consumers who
purchase our products and services and then must remit these funds directly to accounts established for
the benefit of these consumers at the banks that issue our cards. The remittance of these funds by the
retail distributor takes on average three business days. If a retail distributor becomes insolvent, files for
bankruptcy, commits fraud or otherwise fails to remit proceeds to the card issuing bank from the sales of
our products and services, we are liable for any amounts owed to the card issuing bank. As of Decem-
ber 31, 2010, we had assets subject to settlement risk of $20.0 million. Given the possibility of recurring
volatility in global financial markets, the approaches we use to assess and monitor the creditworthiness of
our retail distributors may be inadequate, and we may be unable to detect and take steps to mitigate an
increased credit risk in a timely manner.

Economic downturns could result in settlement losses, whether or not directly related to our business.
We are not insured against these risks. Significant settlement losses could have a material adverse effect
on our business, results of operations and financial condition.

Future acquisitions or investments could disrupt our business and harm our financial
condition.

We are in the process of acquiring a bank holding company and its subsidiary commercial bank,
although we cannot guarantee when, if ever, this acquisition will be completed. In addition, we may pursue
other acquisitions or investments that we believe will help us to achieve our strategic objectives. The
process of integrating an acquired business, product or technology can create unforeseen operating
difficulties, expenditures and other challenges such as:

(cid:129) increased regulatory and compliance requirements, including, if we complete our pending bank

acquisition, capital requirements applicable to us and our acquired subsidiary bank;

(cid:129) implementation or remediation of controls, procedures and policies at the acquired company;

(cid:129) diversion of management time and focus from operation of our then-existing business to acquisition

integration challenges;

(cid:129) coordination of product, sales, marketing and program and systems management functions;

(cid:129) transition of the acquired company’s users and customers onto our systems;

(cid:129) retention and motivation of employees from the acquired company;

(cid:129) integrating employees from the acquired company into our organization;

25

(cid:129) integration of the acquired company’s accounting, information management, human resource and

other administrative systems and operations generally with ours;

(cid:129) liability for activities of the acquired company prior to the acquisition, including violations of law,
active litigation, intellectual property or commercial disputes, and tax and other known and unknown
liabilities; and

(cid:129) litigation or other claims in connection with the acquired company, including claims brought by

terminated employees, customers, former stockholders or other third parties.

If we are unable to address these difficulties and challenges or other problems encountered in
connection with our bank acquisition or any future acquisition or investment, we might not realize the
anticipated benefits of that acquisition or investment, we might incur unanticipated liabilities or we might
otherwise suffer harm to our business generally.

To the extent we pay the consideration for any future acquisitions or investments in cash, it would
reduce the amount of cash available to us for other purposes. Future acquisitions or investments could
also result in dilutive issuances of our equity securities or the incurrence of debt, contingent liabilities,
amortization expenses, or impairment charges against goodwill on our balance sheet, any of which could
harm our financial condition and negatively impact our stockholders.

Economic, political and other conditions may adversely affect trends in consumer
spending.

The electronic payments industry, including the prepaid financial services segment within that
industry, depends heavily upon the overall level of consumer spending. Sustained deterioration in general
economic conditions in the United States might reduce the number of our cards that are purchased or
reloaded, the number of transactions involving our cards and the use of our reload network and related
services. If general economic conditions result in a sustained reduction in the use of our products and
related services, either as a result of a general reduction in consumer spending or as a result of a
disproportionate reduction in the use of card-based payment systems, our business, results of operations
and financial condition would be materially harmed.

Our business is dependent on the efficient and uninterrupted operation of computer net-
work systems and data centers.

Our ability to provide reliable service to cardholders and other network participants depends on the
efficient and uninterrupted operation of our computer network systems and data centers as well as those
of our retail distributors, network acceptance members and third-party processors. Our business involves
movement of large sums of money, processing of large numbers of transactions and management of the
data necessary to do both. Our success depends upon the efficient and error-free handling of the money
that is collected by our retail distributors and remitted to network acceptance members or the banks that
issue our cards. We rely on the ability of our employees, systems and processes and those of the banks
that issue our cards, our retail distributors, our network acceptance members and third-party processors to
process and facilitate these transactions in an efficient, uninterrupted and error-free manner.

In the event of a breakdown, a catastrophic event (such as fire, natural disaster, power loss,
telecommunications failure or physical break-in), a security breach or malicious attack, an improper
operation or any other event impacting our systems or processes, or those of our vendors, or an improper
action by our employees, agents or third-party vendors, we could suffer financial loss, loss of customers,
regulatory sanctions and damage to our reputation. The measures we have taken, including the imple-
mentation of disaster recovery plans and redundant computer systems, may not be successful, and we
may experience other problems unrelated to system failures. We may also experience software defects,
development delays and installation difficulties, any of which could harm our business and reputation and
expose us to potential liability and increased operating expenses. Some of our contracts with retail
distributors, including our contract with Walmart, contain service level standards pertaining to the

26

operation of our systems, and provide the retail distributor with the right to collect damages and potentially
to terminate its contract with us for system downtime exceeding stated limits. If we face system inter-
ruptions or failures, our business interruption insurance may not be adequate to cover the losses or
damages that we incur.

We must be able to operate and scale our technology effectively to match our business
growth.

Our ability to continue to provide our products and services to a growing number of network
participants, as well as to enhance our existing products and services and offer new products and
services, is dependent on our information technology systems. If we are unable to manage the technology
associated with our business effectively, we could experience increased costs, reductions in system
availability and losses of our network participants. Any failure of our systems in scalability and functionality
would adversely impact our business, financial condition and results of operations.

If we are unable to keep pace with the rapid technological developments in our industry
and the larger electronic payments industry necessary to continue providing our network
acceptance members and cardholders with new and innovative products and services, the
use of our cards and other products and services could decline.

The electronic payments industry is subject to rapid and significant technological changes, including
continuing advancements in the areas of radio frequency and proximity payment devices (such as
contactless cards), e-commerce and mobile commerce, among others. We cannot predict the effect of
technological changes on our business. We rely in part on third parties, including some of our competitors
and potential competitors, for the development of, and access to, new technologies. We expect that new
services and technologies applicable to our industry will continue to emerge, and these new services and
technologies may be superior to, or render obsolete, the technologies we currently utilize in our products
and services. Additionally, we may make future investments in, or enter into strategic alliances to develop,
new technologies and services or to implement infrastructure change to further our strategic objectives,
strengthen our existing businesses and remain competitive. However, our ability to transition to new
services and technologies that we develop may be inhibited by a lack of industry-wide standards, by
resistance from our retail distributors, network acceptance members, third-party processors or consumers
to these changes, or by the intellectual property rights of third parties. Our future success will depend, in
part, on our ability to develop new technologies and adapt to technological changes and evolving industry
standards. These initiatives are inherently risky, and they may not be successful or may have an adverse
effect on our business, financial condition and results of operations.

As a newly public company, we are subject to financial and other reporting and corporate
governance requirements that may be difficult for us to satisfy, and which have raised and
may continue to raise our costs and which have diverted and may continue to divert
resources and management attention from operating our business.

We have historically operated as a private company. On July 27, 2010, we completed an initial public
offering. As a result, we are required to file with the SEC annual and quarterly information and other
reports that are specified in the Exchange Act and SEC regulations. Thus, we must be certain that we have
the ability to prepare on a timely basis financial statements that comply with SEC reporting requirements.
We are also subject to other reporting and corporate governance requirements, including the listing
standards of the New York Stock Exchange, or the NYSE, and the provisions of the Sarbanes-Oxley Act of
2002, or the Sarbanes-Oxley Act, and the regulations promulgated thereunder, which impose significant
new compliance obligations upon us. As a public company, we are required, among other things, to:

(cid:129) prepare and distribute periodic reports and other stockholder communications in compliance with

our obligations under the federal securities laws and the NYSE rules;

(cid:129) institute more comprehensive compliance, investor relations and internal audit functions;

27

(cid:129) evaluate and maintain our system of internal control over financial reporting, and report on
management’s assessment thereof, in compliance with the requirements of Section 404 of the
Sarbanes-Oxley Act and related rules and regulations of the SEC and the Public Company
Accounting Oversight Board; and

(cid:129) involve and retain outside legal counsel and accountants in connection with the activities listed

above.

The adequacy of our internal control over financial reporting must be assessed by management for
each year commencing with the year ending December 31, 2011. We have documented our internal
control over financial reporting and are in the process of documenting our compliance with these controls
on a periodic basis in accordance with Section 404 of the Sarbanes- Oxley Act. If we were unable to
implement the controls and procedures required by Section 404 in a timely manner or otherwise to comply
with Section 404, management might not be able to certify, and our independent registered public
accounting firm might not be able to report on, the adequacy of our internal control over financial reporting.
If we are unable to maintain adequate internal control over financial reporting, we might be unable to report
our financial information on a timely basis and might suffer adverse regulatory consequences or violate
NYSE listing standards. There could also be a negative reaction in the financial markets due to a loss of
investor confidence in us and the reliability of our financial statements.

The changes necessitated by becoming a public company require a significant commitment of
resources and management oversight that has increased and may continue to increase our costs and
might place a strain on our systems and resources. As a result, our management’s attention might be
diverted from other business concerns. In addition, we might not be successful in implementing and
maintaining controls and procedures that comply with these requirements. If we fail to maintain an effective
internal control environment or to comply with the numerous legal and regulatory requirements imposed
on public companies, we could make material errors in, and be required to restate, our financial state-
ments. Any such restatement could result in a loss of public confidence in the reliability of our financial
statements and sanctions imposed on us by the SEC.

Our future success depends on our ability to attract, integrate, retain and incentivize key
personnel.

Our future success will depend, to a significant extent, on our ability to attract, integrate, retain and
recognize key personnel, namely our management team and experienced sales, marketing and program
and systems management personnel. We must retain and motivate existing personnel, and we must also
attract, assimilate and motivate additional highly-qualified employees. We may experience difficulty
assimilating our newly-hired personnel, which may adversely affect our business. Competition for qualified
management, sales, marketing and program and systems management personnel can be intense.
Competitors have in the past and may in the future attempt to recruit our top management and employees.
If we fail to attract, integrate, retain and incentivize key personnel, our ability to manage and grow our
business could be harmed.

We might require additional capital to support our business in the future, and this capital
might not be available on acceptable terms, or at all.

If our unrestricted cash and cash equivalents balances and any cash generated from operations are
not sufficient to meet our future cash requirements, we will need to access additional capital to fund our
operations. We may also need to raise additional capital to take advantage of new business or acquisition
opportunities. We may seek to raise capital by, among other things:

(cid:129) issuing additional shares of our Class A common stock or other equity securities;

(cid:129) issuing debt securities; and

(cid:129) borrowing funds under a credit facility.

28

We may not be able to raise needed cash in a timely basis on terms acceptable to us or at all.
Financings, if available, may be on terms that are dilutive or potentially dilutive to our stockholders. The
holders of new securities may also receive rights, preferences or privileges that are senior to those of
existing holders of our Class A common stock. In addition, if we were to raise cash through a debt
financing, the terms of the financing might impose additional conditions or restrictions on our operations
that could adversely affect our business. If we require new sources of financing but they are insufficient or
unavailable, we would be required to modify our operating plans to take into account the limitations of
available funding, which would harm our ability to maintain or grow our business.

The occurrence of catastrophic events could damage our facilities or the facilities of third
parties on which we depend, which could force us to curtail our operations.

We and some of the third-party service providers on which we depend for various support functions,
such as customer service and card processing, are vulnerable to damage from catastrophic events, such
as power loss, natural disasters, terrorism and similar unforeseen events beyond our control. Our principal
offices, for example, are situated in the foothills of southern California near known earthquake fault zones
and areas of elevated wild fire danger. If any catastrophic event were to occur, our ability to operate our
business could be seriously impaired, as we do not maintain redundant systems for critical business
functions, such as finance and accounting. In addition, we might not have adequate insurance to cover our
losses resulting from catastrophic events or other significant business interruptions. Any significant losses
that are not recoverable under our insurance policies, as well as the damage to, or interruption of, our
infrastructure and processes, could seriously impair our business and financial condition.

Risks Related to Ownership of Our Class A Common Stock

The price of our Class A common stock may be volatile.

In the recent past, stocks generally, and financial services company stocks in particular, have
experienced high levels of volatility. The trading price of our Class A common stock may fluctuate
substantially. The trading price of our Class A common stock depends on a number of factors, including
those described in this “Risk Factors” section, many of which are beyond our control and may not be
related to our operating performance. Factors that could cause fluctuations in the trading price of our
Class A common stock include the following:

(cid:129) price and volume fluctuations in the overall stock market from time to time;

(cid:129) significant volatility in the market prices and trading volumes of financial services company stocks;

(cid:129) actual or anticipated changes in our results of operations or fluctuations in our operating results;

(cid:129) actual or anticipated changes in the expectations of investors or the recommendations of any

securities analysts who follow our Class A common stock;

(cid:129) actual or anticipated developments in our business or our competitors’ businesses or the com-

petitive landscape generally;

(cid:129) the public’s reaction to our press releases, other public announcements and filings with the SEC;

(cid:129) litigation involving us, our industry or both or investigations by regulators into our operations or those

of our competitors;

(cid:129) new laws or regulations or new interpretations of existing laws or regulations applicable to our

business;

(cid:129) changes in accounting standards, policies, guidelines, interpretations or principles;

(cid:129) general economic conditions; and

(cid:129) sales of shares of our Class A common stock by us or our stockholders.

29

In the past, many companies that have experienced volatility in the market price of their stock have
become subject to securities class action litigation. We may be the target of this type of litigation in the
future. Securities litigation against us could result in substantial costs and divert our management’s
attention from other business concerns, which could seriously harm our business.

Concentration of ownership among our existing directors, executive officers and principal
stockholders may prevent new investors from influencing significant corporate decisions.

Our Class B common stock has ten votes per share and our Class A common stock has one vote per
share. Based upon beneficial ownership as of December 31, 2010, our current directors, executive
officers, holders of more than 5% of our total shares of common stock outstanding and their respective
affiliates will, in the aggregate, beneficially own approximately 52.7% of our outstanding Class A and
Class B common stock, representing approximately 69.2% of the voting power of our outstanding capital
stock. As a result, these stockholders are able to exercise a controlling influence over matters requiring
stockholder approval, including the election of directors and approval of significant corporate transactions,
and have significant influence over our management and policies for the foreseeable future. Some of these
persons or entities may have interests that are different from yours. For example, these stockholders may
support proposals and actions with which you may disagree or which are not in your interests. The
concentration of ownership could delay or prevent a change in control of our company or otherwise
discourage a potential acquirer from attempting to obtain control of our company, which in turn could
reduce the price of our Class A common stock. In addition, these stockholders, some of which have
representatives sitting on our board of directors, could use their voting control to maintain our existing
management and directors in office, delay or prevent changes of control of our company, or support or
reject other management and board of director proposals that are subject to stockholder approval, such as
amendments to our employee stock plans and approvals of significant financing transactions.

Our stock price could decline due to the large number of outstanding shares of our com-
mon stock becoming eligible for sale in the near future.

Sales of substantial amounts of our Class A common stock in the public market, or even the
perception that these sales could occur, could cause the trading price of our Class A common stock to
decline. These sales could also make it more difficult for us to sell equity or equity-related securities in the
future at a time and price that we deem appropriate.

Our Class A common stock began trading on the NYSE on July 22, 2010; however, to date there have
been a limited number of shares trading in the public market. As of December 31, 2010, we had 14,761,743
outstanding shares of Class A common stock and 27,090,638 outstanding shares of Class B common stock.
Approximately 29.6 million of these shares are immediately tradable without restriction, subject in some
cases to the volume and other restrictions of Rule 144 and Rule 701 promulgated under the Securities Act
and, in the case of shares held by Walmart, the lapse of our right of repurchase with respect to any unvested
shares. Approximately 12.3 million shares will be eligible for sale in the public market upon the expiration of
lock-up agreements for our follow-on offering that was completed on December 13, 2010, subject in some
cases to the volume and other restrictions of Rule 144 and Rule 701 promulgated under the Securities Act.

The lock-up agreements for our following-on offering on December 13, 2010 expire on March 7, 2011,
except the lock-up period may be extended for up to 34 additional days under specified circumstances
where we announce or pre-announce earnings or a material event occurs within 17 days prior to, or
16 days after, the termination of the lock-up period. The representatives of the underwriters for that offering
may, in their sole discretion and at any time without notice, release all or any portion of the securities
subject to lock-up agreements.

Pursuant to the terms of our ninth amended and restated registration rights agreement, the holders of
approximately 25.3 million shares of our Class A and Class B common stock and warrants to purchase our
Class B common stock have rights with respect to the registration of these shares under the Securities Act.
If we register the resale of their shares following the expiration of the lock-up agreements, these

30

stockholders could sell those shares in the public market without being subject to the volume and other
restrictions of Rules 144 and 701.

In addition, there are approximately 6.5 million shares of our Class A and Class B common stock that
have been registered and are subject to options outstanding or reserved for future issuance under our
stock incentive plans. Of these shares, approximately 2.7 million shares are eligible for sale upon the
exercise of vested options. In addition, the shares subject to an unvested warrant to purchase up to
approximately 4.3 million shares of our Class B common stock would be eligible for sale after the vesting
and subsequent exercise of that warrant.

Our charter documents and Delaware law could discourage, delay or prevent a takeover
that stockholders consider favorable and could also reduce the market price of our stock.

Our certificate of incorporation and bylaws contain provisions that could delay or prevent a change in
control of our company. These provisions could also make it more difficult for stockholders to nominate
directors for election to our board of directors and take other corporate actions. These provisions, among
other things:

(cid:129) provide our Class B common stock with disproportionate voting rights;

(cid:129) provide for non-cumulative voting in the election of directors;

(cid:129) provide for a classified board of directors;

(cid:129) authorize our board of directors, without stockholder approval, to issue preferred stock with terms
determined by our board of directors and to issue additional shares of our Class A and Class B
common stock;

(cid:129) limit the voting power of a holder, or group of affiliated holders, of more than 24.9% of our common

stock to 14.9%, if we become a bank holding company;

(cid:129) provide that only our board of directors may set the number of directors constituting our board of

directors or fill vacant directorships;

(cid:129) prohibit stockholder action by written consent and limit who may call a special meeting of

stockholders; and

(cid:129) require advance notification of stockholder nominations for election to our board of directors and of

stockholder proposals.

These and other provisions in our certificate of incorporation and bylaws, as well as provisions under
Delaware law, could discourage potential takeover attempts, reduce the price that investors might be
willing to pay in the future for shares of our Class A common stock and result in the trading price of our
Class A common stock being lower than it otherwise would be.

If securities analysts do not continue to publish research or reports about our business or
if they publish negative evaluations of our Class A common stock, the trading price of our
Class A common stock could decline.

We expect that the trading price for our Class A common stock will be affected by any research or reports
that securities analysts publish about us or our business. If one or more of the analysts who currently cover us
or our business downgrade their evaluations of our Class A common stock, the price of our Class A common
stock would likely decline. If one or more of these analysts cease coverage of our company, we could lose
visibility in the market for our Class A common stock, which in turn could cause our stock price to decline.

We do not intend to pay dividends for the foreseeable future.

We have never declared or paid any cash dividends on our capital stock. We currently intend to retain
any future earnings and do not expect to pay any dividends in the foreseeable future. Should we complete

31

our proposed acquisition of a bank holding company and its subsidiary commercial bank, as a bank holding
company, our ability to pay future dividends could be limited by the capital requirements imposed under the
BHC Act, as well as other federal laws applicable to banks and bank holding companies.

ITEM 1B. Unresolved Staff Comments

Not applicable.

ITEM 2. Properties

We lease approximately 80,000 square feet in Monrovia, California for our corporate headquarters,
pursuant to a noncancelable lease agreement for approximately 53,000 square feet that expires, as to
approximately 4,000 square feet, in December 2011 and, as to the remainder, in September 2012 and
sub-lease agreements for a total of approximately 27,000 square feet that expire in December 2011. We
believe our space is adequate for our current needs and that suitable additional or substitute space will be
available to accommodate the foreseeable expansion of our operations.

ITEM 3. Legal Proceedings

From time to time, we may be subject to legal proceedings and claims in the ordinary course of business.

We are not currently a party to any material legal proceedings, and to our knowledge none is threatened.

ITEM 4.

(Removed and Reserved)

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Pur-

PART II

chases of Equity Securities

Market Information

Our Class A common stock has been listed on the NYSE under the symbol “GDOT” since July 22,
2010. Prior to that date, there was no public trading market for our Class A common stock. Our initial public
offering was priced at $36.00 per share on July 21, 2010. The following table sets forth for the periods
indicated the high and low sales prices per share of our Class A common stock as reported on the NYSE.
Our Class B common stock is not publicly traded.

Low

High

Year ended December 31, 2010

Fourth Quarter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44.50
Third Quarter (beginning July 22, 2010) . . . . . . . . . . . . . . . . . . . . . . . . . $41.13

$65.10
$54.24

Holders of Record

As of January 31, 2011, we had 66 holders of record of our Class A common stock and 146 holders of
record of our Class B common stock. The actual number of stockholders is greater than this number of
record holders, and includes stockholders who are beneficial owners, but whose shares are held in street
name by brokers and other nominees. This number of holders of record also does not include stockholders
whose shares may be held in trust by other entities.

Dividends

We have never declared or paid any cash dividends on our capital stock, and we do not currently
intend to pay any cash dividends on our Class A common stock for the foreseeable future. Should we
complete our proposed acquisition of a bank holding company and its subsidiary commercial bank, as a
bank holding company, the Federal Reserve Board’s risk-based and leverage capital requirements, as well
as other federal laws applicable to banks and bank holding companies, could limit our ability to pay

32

dividends. We expect to retain future earnings, if any, to fund the development and growth of our business.
Any future determination to pay dividends on our Class A common stock, if permissible, will be at the
discretion of our board of directors and will depend upon, among other factors, our financial condition,
operating results, current and anticipated cash needs, plans for expansion and other factors that our board
of directors may deem relevant.

Unregistered Sales of Equity Securities

On February 4, 2010, we granted options to purchase 130,500 shares of our Class B common stock
under our 2001 Stock Plan with a per share exercise price of $25.00. Also in February 2010, we issued
1,600 fully-vested shares of our Class B common stock to Timothy R. Greenleaf under our 2001 Stock Plan
as compensation for his services as chair of the audit committee of our board of directors. This award had a
grant date fair value of $40,000. From January 1, 2010 to March 31, 2010, certain of our employees and
executive officers exercised options to purchase 80,033 shares of our Class B common stock pursuant to
options issued under our 2001 Stock Plan for an aggregate purchase price of $291,854. These issuances
were exempt from registration under the Securities Act of 1933, in reliance upon Rule 701 promulgated
under Section 3(b) of the Securities Act as transactions pursuant to benefit plans and contracts relating to
compensation as provided under Rule 701 or Section 4(2) of the Securities Act

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

None.

Stock Performance Graph

This performance graph shall not be deemed “filed” for purposes of section 18 of the Exchange Act, or
otherwise subject to the liabilities under that section and shall not be deemed to be incorporated by
reference into any filing of Green Dot Corporation under the Securities Act or the Exchange Act.

The graph and table below compare the cumulative total stockholder return of Green Dot Corporation
Class A common stock, the Russell 2000 Index and the S&P 500 Financials Index for the period beginning
on the close of trading on the NYSE on July 22, 2010 (the date our Class A common stock began trading on
the NYSE), and ending on the close of trading on the NYSE on December 31, 2010. The graph assumes a
$100 investment in our Class A common stock and each of the indices, and the reinvestment of dividends.
Our Class B common stock is not publicly traded or listed on any exchange or dealer quotation system.

The comparisons in the graph and table below are based on historical data and are not intended to

forecast the possible future performance of our Class A common stock.

33

COMPARISON OF 6-MONTH CUMULATIVE TOTAL RETURN*
Among Green Dot Corporation, the Russell 2000 Index
and the S&P Financials Index

$140

$130

$120

$110

$100

$90
07/22/10

07/31/10

08/31/10

09/30/10

10/31/10

11/30/10

12/31/10

Green Dot Corporation

Russell 2000

S&P Financials

* $100 invested on 7/22/10 in stock or 6/30/10 in index, including reinvestment of dividends. Fiscal year ending

December 31.

Copyright· 2011 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

Total Return to Shareholders

(Includes reinvestment of dividends)

Company / Index

Green Dot Corporation
Russell 2000 Index
S&P 500 Financials

Base
Period
07/22/10

07/31/10

08/31/10

09/30/10

10/31/10

11/30/10

12/31/10

Indexed Returns
Months Ending

$100.00
$100.00

$ 98.89
$106.87

$102.89
$ 98.96

$110.21
$111.29

$115.48
$115.84

$131.58
$119.86

$128.98
$129.38

Index

$100.00

$106.67

$ 98.35

$104.33

$105.83

$105.12

$116.40

ITEM 6. Selected Financial Data

The following tables present selected historical financial data for our business. You should read this
information together with “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” and our consolidated financial statements, related notes and other financial information, each
included in Item 8 of this report. The selected consolidated financial data in this section is not intended to replace
the financial statements and is qualified in its entirety by the consolidated financial statements and related notes.

We derived the statement of operations data for the year ended December 31, 2010, the five months
ended December 31, 2009, and the years ended July 31, 2008 and 2009, and the balance sheet data as of
December 31, 2010 and 2009 and July 31, 2009 and 2008 from our audited consolidated financial
statements included in Item 8 of this report. We derived the statement of operations data for the year ended
July 31, 2007 and balance sheet data as of July 31, 2007 from our audited consolidated financial
statements not included in this report. We derived the statement of operations data for the year ended

34

July 31, 2006 and the balance sheet data as of July 31, 2006 from our unaudited consolidated financial
statements not included in this report. In the opinion of our management, our unaudited financial data
reflect all adjustments, consisting of normal and recurring adjustments, necessary for a fair statement of
our results for those periods. Our historical results are not necessarily indicative of our results to be
expected in any future period.

Year Ended
December 31,
2010

Five Months
Ended
December 31,
2009(1)

Year Ended July 31,

2009

2008

2007

2006
(Unaudited)

(In thousands, except per share data)

Consolidated Statement of

Operations Data:
Operating revenues:

Card revenues . . . . . . . . .
Cash transfer revenues . .
Interchange revenues . . . .
Stock-based retailer

incentive
compensation(2) . . . . . .

Total operating revenues . . .
Operating expenses:

Sales and marketing

$167,375
101,502
108,380

$ 50,895
30,509
31,353

$119,356 $ 91,233 $45,717
25,419
12,488

62,396
53,064

45,310
31,583

$36,359
20,616
9,975

(13,369)

363,888

—

—

—

—

—

112,757

234,816

168,126

83,624

66,951

expenses . . . . . . . . . . .

122,890

31,333

75,786

69,577

38,838

28,660

Compensation and

benefits expenses(3) . . .
Processing expenses . . . .
Other general and
administrative
expenses . . . . . . . . . . .

Total operating expenses . . .
Operating income . . . . . . . .
Interest income . . . . . . . . . .
Interest expense . . . . . . . . .
Income before income

taxes . . . . . . . . . . . . . . . .

Income tax expense

(benefit) . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . .
Dividends, accretion and
allocated earnings of
preferred stock . . . . . . . . .

Net income (loss) allocated

70,102
56,978

26,610
17,480

40,096
32,320

28,303
21,944

20,610
9,809

18,499
8,547

44,599

294,569
69,319
365
(52)

14,020

89,443
23,314
115
(2)

22,944

19,124

13,212

10,077

171,146
63,670
396
(1)

138,948
29,178
665
(247)

82,469
1,155
771
(625)

65,783
1,168
301
(823)

69,632

23,427

64,065

29,596

1,301

27,400

42,232

9,764

13,663

26,902

37,163

12,261

17,335

(3,346)

4,647

645

111

535

(14,659)

(9,170)

(29,000)

(13,650)

(5,157)

(367)

to common stockholders. .

$ 27,573

$ 4,493

$ 8,163 $ 3,685 $ (510) $

168

Basic earnings (loss) per

common share:

Class A common stock . . . .
Class B common stock . . . .
Basic weighted-average

common shares issued
and outstanding:

$
$

1.06
1.06

$
$

— $
$

0.37

— $
0.68 $

— $

—
0.34 $ (0.05) $ 0.02

— $

Class A common stock . . . .
Class B common stock . . . .

2,980
21,589

—
12,222

—
12,036

—
10,757

—
11,100

—
10,873

35

Diluted earnings (loss) per

common share:

Class A common stock . . . .
Class B common stock . . . .
Diluted weighted-average
common shares issued
and outstanding:

Class A common stock . . . .
Class B common stock . . . .

Year Ended
December 31,
2010

Five Months
Ended
December 31,
2009(1)

Year Ended July 31,

2009

2008

2007

2006
(Unaudited)

(In thousands, except per share data)

$0.98
0.98

$

$
$

$— $
$
0.29

$— $
0.52 $

$— $
$—
0.26 $ (0.05) $ 0.01

$— $

27,782
24,796

—
15,425

—
15,712

—
14,154

—
11,100

—
13,194

As of December 31,

As of July 31,

2010

2009

2009

2008

2007

2006

(In thousands)

(Unaudited)

Consolidated Balance Sheet Data:
Cash, cash equivalents and

restricted cash(4) . . . . . . . . . . . . 172,638
19,968
Settlement assets(5) . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . 285,758
19,968
Settlement obligations(5) . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . .
—
Total liabilities . . . . . . . . . . . . . . . . . 120,627
Redeemable convertible preferred

stock . . . . . . . . . . . . . . . . . . . . . .

—
Total stockholders’ equity (deficit) . . 165,131

71,684
42,569
183,108
42,569
—
111,744

41,931
35,570
123,269
35,570
—
81,031

41,613
17,445
97,246
17,445
—
65,962

14,991
15,412
56,441
12,916
2,446
45,237

16,670
12,868
42,626
8,933
5,030
37,004

—
71,364

— 26,816
4,468

42,238

22,336
(11,130)

—
5,623

(1) In September 2009, we changed our fiscal year-end from July 31 to December 31.

(2) Represents the recorded fair value of the shares for which our right to repurchase lapsed during the
specified period pursuant to the terms of the agreement under which we issued 2,208,552 shares of
our Class A common stock to Walmart. See “Management’s Discussion and Analysis of Financial
Condition and Results of Operations — Overview — May 2010 Changes to Our Relationship with
Walmart” for more information. Prior to the three months ended June 30, 2010, we did not incur any
stock-based retailer incentive compensation.

(3) Includes stock-based compensation expense of $7.3 million for the year ended December 31, 2010,
$6.8 million for the five months ended December 31, 2009 and $2.5 million, $1.2 million, $156,000, and
$0 for fiscal 2009, 2008, 2007, and 2006, respectively.

(4) Includes $5.1 million, $15.4 million, $15.4 million, $2.3 million, $2.3 million and $2.0 million of restricted
cash as of December 31, 2010 and 2009 and July 31, 2009, 2008, 2007 and 2006, respectively.

(5) Our retail distributors collect customer funds for purchases of new cards and reloads and then remit
these funds directly to bank accounts established for the benefit of these customers by the banks that
issue our cards. Our retail distributors’ remittance of these funds takes an average of three business
days. Settlement assets represent the amounts due from our retail distributors for customer funds
collected at the point of sale that have not yet been remitted to the card issuing banks. Settlement
obligations represent the amounts that are due from us to the card issuing banks for funds collected but
not yet remitted by our retail distributors and not funded by our line of credit. We have no control over or
access to customer funds remitted by our retail distributors to the card issuing banks. Customer funds
therefore are not our assets, and we do not recognize them in our consolidated financial statements.

36

ITEM 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations

This report, including this Management’s Discussion and Analysis of Financial Condition and Results
of Operations, contains forward-looking statements regarding future events and our future results that are
subject to the safe harbors created under the Securities Act and the Exchange Act. All statements other
than statements of historical facts are statements that could be deemed to be forward-looking statements.
These statements are based on current expectations, estimates, forecasts and projections about the
industries in which we operate and the beliefs and assumptions of our management. Words such as
“expects,” “anticipates,” “targets,” “goals,” “projects,” “intends,” “plans,” “believes,” “seeks,” “estimates,”
“continues,” “endeavors,” “strives,” “may” and “assumes,” variations of such words and similar expressions
are intended to identify forward-looking statements. In addition, any statements that refer to projections of
our future financial performance, our anticipated growth and trends in our businesses, and other char-
acterizations of future events or circumstances are forward-looking statements. Readers are cautioned
that these forward-looking statements are subject to risks, uncertainties, and assumptions that are difficult
to predict, including those identified below, under “Part I, Item 1A. Risk Factors,” and elsewhere herein.
Therefore, actual results may differ materially and adversely from those expressed in any forward-looking
statements. We undertake no obligation to revise or update any forward-looking statements for any
reason.

The following is a discussion and analysis of our financial condition and results of operations and
should be read together with our audited consolidated financial statements and related notes to consol-
idated financial statements included elsewhere in this report.

In September 2009, we changed our fiscal year-end from July 31 to December 31. Throughout this
report, references to “fiscal 2009” and “fiscal 2008” are to the fiscal years ended July 31, 2009 and 2008,
respectively.

Overview

Green Dot is a leading prepaid financial services company providing simple, low-cost and convenient
money management solutions to a broad base of U.S. consumers. We believe that we are the leading
provider of general purpose reloadable prepaid debit cards in the United States and that our Green Dot
Network is the leading reload network for prepaid cards in the United States. We sell our cards and offer
our reload services nationwide at approximately 55,000 retail store locations, which provide consumers
convenient access to our products and services.

We review a number of metrics to help us monitor the performance of, and identify trends affecting,
our business. We believe the following measures are the primary indicators of our quarterly and annual
performance.

Number of GPR Cards Activated — represents the total number of GPR cards sold through our retail
and online distribution channels that are activated (and, in the case of our online channel, also funded) by
cardholders in a specified period. We activated 6.26 million and 4.27 million GPR cards in the twelve
months ended December 31, 2010 and 2009, respectively, 2.12 million and 976,000 GPR cards in the five
months ended December 31, 2009 and 2008, respectively, and 3.14 million and 2.19 million GPR cards in
fiscal 2009 and 2008, respectively.

Number of Cash Transfers — represents the total number of MoneyPak and POS swipe reload
transactions that we sell through our retail distributors in a specified period. We sold 26.49 million and
17.28 million MoneyPak and POS swipe reload transactions for the twelve months ended December 31,
2010 and 2009, respectively, 8.19 and 5.00 million MoneyPak and POS swipe reload transactions for the
five months ended December 2009 and 2008, respectively, and 14.09 million and 9.15 million MoneyPak
and POS swipe reload transactions for fiscal 2009 and 2008, respectively.

Number of Active Cards — represents the total number of GPR cards in our portfolio that had a
purchase, reload or ATM withdrawal transaction during the previous 90-day period. We had 3.40 million,

37

2.69 million and 1.40 million active cards outstanding as of December 31, 2010, 2009 and 2008,
respectively, and 2.06 million and 1.27 million active cards outstanding as of July 31, 2009 and 2008,
respectively.

Gross Dollar Volume — represents the total dollar volume of funds loaded to our GPR card and reload
products. Our gross dollar volume was $10.4 billion and $5.8 billion for the twelve months ended
December 31, 2010 and 2009, respectively, $2.7 billion and $1.6 billion for the five months ended
December 31, 2009 and 2008, respectively, and $4.7 billion and $2.8 billion for fiscal 2009 and 2008,
respectively.

During the fourth quarter of 2010, it became apparent that some of our retail distributors were
experiencing challenges implementing changes to their in-store displays in accordance with requirements
of the Credit Card Accountability Responsibility and Disclosure Act of 2009, or the Card Act, that became
effective in August 2010. We believe these challenges adversely impacted the number of GPR cards
activated and number of active cards during the fourth quarter of 2010. We expect to mitigate the adverse
impacts associated with the Card Act in the short term.

Net income for the year ended December 31, 2010 was $42.2 million as compared to $40.6 million for
the corresponding period in 2009. Results for the year ended December 31, 2010 were favorably impacted
by increases in card revenues, cash transfer revenues and interchange revenues primarily due to
period-over-period growth in all of our key metrics described above. In particular, our results for the year
ended December 31, 2010 were favorably affected by an increasing number of direct deposit customers
and a large numbers of taxpayers electing to receive their refunds via direct deposit on our cards and our
advertising efforts during the period.

Our results of operations for the year ended December 31, 2010 were adversely impacted by stock-
based retailer incentive compensation recognized and by increases in our total operating expenses due to
increased sales commission percentages that we pay to Walmart, as described under “May 2010 Changes
to Our Relationship With Walmart” below, increased sales commission paid to our retail distributors due to
a higher number of GPR cards activated and cash transfers sold, growth in our headcount, professional
services related to our initial public offering and our proposed bank acquisition, and overall growth in our
infrastructure.

May 2010 Changes to Our Relationship with Walmart

In May 2010, we entered into an amended prepaid card program agreement with Walmart and GE
Money Bank and issued 2,208,552 shares of our Class A common stock to Walmart in connection
therewith. The agreement with Walmart and GE Money Bank extended the term of our commercial
relationship with those parties to May 2015 and significantly increased the sales commission percentages
that we pay to Walmart for the Walmart MoneyCard program to an estimated 22%, or a level approximately
equal to what they had been during the three months ended December 31, 2008. Prior to this increase, the
sales commission percentage that we paid to Walmart for virtually all of 2009 and the first quarter of 2010
was lower than 8%. Additionally, the amended agreement provides volume-based incentives that allow
Walmart to earn higher sales commission percentages as sales volumes of our products in its stores grow.
The Walmart MoneyCard program currently accounts for approximately 90% of the total operating
revenues that we derive from products sold at Walmart.

These shares of our Class A common stock that we issued to Walmart are subject to our right to
repurchase them at $0.01 per share upon termination of our agreement with Walmart other than a
termination arising out of our knowing, intentional and material breach of the agreement. Our right to
repurchase the shares lapses with respect to 36,810 shares per month over the 60-month term of the
agreement, requiring us to record the fair value of shares as to which our repurchase right has lapsed as
stock-based retailer incentive compensation, a contra-revenue component of our total operating revenues.
See “— Key components of our results of operations — Operating revenues — Stock-based retailer
incentive compensation” below.

38

As a result of entering into our amended agreement with Walmart, we changed the manner in which
customer funds for certain products sold at Walmart are settled, eliminating the need to record settlement
assets and liabilities related to these products. This change resulted in a significant reduction in our
settlement assets and settlement obligations associated with Walmart and GE Money Bank, respectively.

Key components of our results of operations

Operating Revenues

We classify our operating revenues into the following four categories:

Card Revenues — Card revenues consist of new card fees, monthly maintenance fees, ATM fees and
other revenues. We charge new card fees when a consumer purchases a GPR or gift card in a retail store.
We charge maintenance fees on GPR cards to cardholders on a monthly basis pursuant to the terms and
conditions in our cardholder agreements. We charge ATM fees to cardholders when they withdraw money
or conduct other transactions at certain ATMs in accordance with the terms and conditions in our
cardholder agreements. Other revenues consist primarily of fees associated with optional products or
services, which we generally offer to consumers during the card activation process. Optional products and
services that generate other revenues include providing a second card for an account, expediting delivery
of the personalized GPR card that replaces the temporary card obtained at the retail store and upgrading a
cardholder account to one of our premium programs — the VIP program or Premier Card program —
which provide benefits for our more active cardholders. Historically, our card revenues have also included
customer service fees that we charged in accordance with the terms and conditions in our cardholder
agreements.

Our aggregate new card fee revenues vary based upon the number of GPR cards activated and the
average new card fee. The average new card fee depends primarily upon the mix of products that we sell
since there are variations in new card fees among Green Dot-branded and co-branded products and
between GPR cards and general purpose gift cards. Our aggregate monthly maintenance fee revenues
vary primarily based upon the number of active cards in our portfolio and the average fee assessed per
account. Our average monthly maintenance fee per active account depends upon the mix of Green Dot-
branded and co-branded cards in our portfolio and upon the extent to which fees are waived based on
significant usage. Our aggregate ATM fee revenues vary based upon the number of cardholder ATM
transactions and the average fee per ATM transaction. The average fee per ATM transaction depends
upon the mix of Green Dot-branded and co-branded active cards in our portfolio and the extent to which
cardholders enroll in our VIP program, which has no ATM fees, or conduct ATM transactions on our fee-
free ATM network.

Cash Transfer Revenues — We earn cash transfer revenues when consumers purchase and use a
MoneyPak or fund their cards through a POS swipe reload transaction in a retail store. Our aggregate cash
transfer revenues vary based upon the total number of MoneyPak and POS swipe reload transactions and
the average price per MoneyPak or POS swipe reload transaction. The average price per MoneyPak or
POS swipe reload transaction depends upon the relative numbers of cash transfer sales at our different
retail distributors and on the mix of MoneyPak and POS swipe reload transactions at certain retailers that
have different fees for the two types of reload transactions.

Interchange Revenues — We earn interchange revenues from fees remitted by the merchant’s bank,
which are based on rates established by Visa and MasterCard, when cardholders make purchase
transactions using our cards. Our aggregate interchange revenues vary based primarily on the number
of active cards in our portfolio, the average transactional volume of the active cards in our portfolio and on
the mix of cardholder purchases between those using signature identification technologies and those
using personal identification numbers.

Stock-based retailer incentive compensation — We recognize each month the fair value of the
36,810 shares issued to Walmart for which our right to repurchase has lapsed using the then-current
fair market value of our Class A common stock (and we would be required to recognize the fair value of all

39

shares still subject to repurchase if there were an early expiration of our right to repurchase). We record the
fair value recognized as stock-based retailer incentive compensation, a contra-revenue component of our
total operating revenues. In addition, it is possible that, in the future, a warrant to purchase Class B
common stock will vest and become exercisable upon the achievement of certain performance goals by
PayPal. If this warrant vests, we will need to determine its fair value on the vesting date using an option
pricing model, such as Black-Scholes, and will record that value as additional contra-revenue.

Operating Expenses

We classify our operating expenses into the following four categories:

Sales and Marketing Expenses — Sales and marketing expenses consist primarily of the sales
commissions we pay to our retail distributors and brokers for sales of our GPR and gift cards and reload
services in their stores, advertising and marketing expenses, and the costs of manufacturing and
distributing card packages, placards and promotional materials to our retail distributors and personalized
GPR cards to consumers who have activated their cards. We generally establish sales commission
percentages in long-term distribution agreements with our retail distributors, and aggregate sales com-
missions are determined by the number of prepaid cards and cash transfers sold at their respective retail
stores. We incur advertising and marketing expenses for television and online advertisements of our
products and through retailer-based print promotions and in-store displays. Advertising and marketing
expenses are recognized as incurred and typically deliver a benefit over an extended period of time. For
this reason, these expenses do not always track changes in our operating revenues. Our manufacturing
and distribution costs vary primarily based on the number of GPR cards activated.

Compensation and Benefits Expenses — Compensation and benefits expenses represent the com-
pensation and benefits that we provide to our employees and the payments we make to third-party
contractors. While we have an in-house customer service function, we employ third-party contractors to
conduct all call center operations, handle routine customer service inquiries and provide temporary
support in the area of IT operations and elsewhere. Compensation and benefits expenses associated with
our customer service and loss management functions generally vary in line with the size of our active card
portfolio, while the expenses associated with other functions do not.

Processing Expenses — Processing expenses consist primarily of the fees charged to us by the
banks that issue our prepaid cards, the third-party card processor that maintains the records of our
customers’ accounts and processes transaction authorizations and postings for us, and Visa and
MasterCard, which process transactions for us through their respective payment networks. These costs
generally vary based on the total number of active cards in our portfolio and gross dollar volume.

Other General and Administrative Expenses — Other general and administrative expenses consist
primarily of professional service fees, telephone and communication costs, depreciation and amortization
of our property and equipment, transaction losses (losses from customer disputed transactions, unre-
covered customer purchase transaction overdrafts and fraud), rent and utilities, and insurance. We incur
telephone and communication costs primarily from customers contacting us through our toll-free tele-
phone numbers. These costs vary with the total number of active cards in our portfolio as do losses from
unrecovered customer purchase transaction overdrafts and fraud. Costs associated with professional
services, depreciation and amortization of our property and equipment, and rent and utilities vary based
upon our investment in infrastructure, risk management and internal controls and are generally not
correlated with our operating revenues or other transaction metrics.

Income Tax Expense

Our income tax expense consists of the federal and state corporate income taxes accrued on income
resulting from the sale of our products and services. Since the majority of our operations are based in
California, most of our state taxes are paid to that state.

40

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with GAAP. The preparation of our
consolidated financial statements requires our management to make estimates and assumptions that
affect the reported amounts of assets, liabilities, revenues, costs and expenses and related disclosures.
We base our estimates on historical experience, current circumstances and various other assumptions
that our management believes to be reasonable under the circumstances. In many instances, we could
reasonably use different accounting estimates, and in some instances changes in the accounting esti-
mates are reasonably likely to occur from period to period. Accordingly, actual results could differ
significantly from the estimates made by our management. To the extent that there are differences
between our estimates and actual results, our future financial statement presentation, financial condition,
results of operations and cash flows will be affected. We believe that the accounting policies discussed
below are critical to understanding our historical and future performance, as these policies relate to the
more significant areas involving management’s judgments and estimates.

Revenue Recognition

We recognize revenue when the price is fixed or determinable, persuasive evidence of an arrange-
ment exists, the product is sold or the service is performed, and collectibility of the resulting receivable is
reasonably assured.

We defer and recognize new card fee revenues on a straight-line basis over the period commensurate with
our service obligation to our customers. We consider the service obligation period to be the average card lifetime.
We determine the average card lifetime for each pool of homogeneous products (e.g., products that exhibit the
same characteristics such as nature of service and terms and conditions) based on company-specific historical
data. Currently, we determine the average card lifetime separately for our GPR cards and gift cards. For our GPR
cards, we measure the card lifetime as the period of time, inclusive of reload activity, between sale (or activation)
of a card and the date of the last positive balance on that card. We analyze GPR cards activated between six and
forty-two months prior to each balance sheet date. We use this historical look-back period as a basis for
determining our average card lifetime because it provides sufficient time for meaningful behavioral trends to
develop. Currently, our GPR cards have an average card lifetime of nine months. The usage of gift cards is limited
to the initial funds loaded to the card. Therefore, we measure these gift cards’ lifetime as the redemption period
over which cardholders perform the substantial majority of their transactions. Currently, gift cards have an
average lifetime of six months. We reassess average card lifetime quarterly. Average card lifetimes may vary in
the future as cardholder behavior changes relative to historical experience because customers are influenced by
changes in the pricing of our services, the availability of substitute products, and other factors.

We also defer and expense commissions paid to retail distributors related to new card sales ratably over
the average card lifetime, which is currently nine months for our GPR cards and six months for gift cards.

We report our different types of revenues on a gross or net basis based on our assessment of whether
we act as a principal or an agent in the transaction. To the extent we act as a principal in the transaction, we
report revenues on a gross basis. In concluding whether or not we act as a principal or an agent, we
evaluate whether we have the substantial risks and rewards under the terms of the revenue-generating
arrangements, whether we are the party responsible for fulfillment of the services purchased by the
cardholders, and other factors. For all of our significant revenue-generating arrangements, including GPR
and gift cards, we recognize revenues on a gross basis.

Generally, customers have limited rights to a refund of the new card fee or a cash transfer fee. We have
elected to recognize revenues prior to the expiration of the refund period, but reduce revenues by the
amount of expected refunds, which we estimate based on actual historical refunds.

On occasion, we enter into incentive agreements with our retail distributors and offer incentives to
customers designed to increase product acceptance and sales volume. We record these incentives,
including the issuance of equity instruments, as a reduction of revenues and recognize them over the
period the related revenues are recognized or as services are rendered, as applicable.

41

Reserve for Uncollectible Overdrawn Accounts

Cardholder account overdrafts may arise from maintenance fee assessments on our GPR cards or
from purchase transactions that we honor on GPR or gift cards, in each case in excess of the funds in the
cardholder’s account. We are responsible to the banks that issue our cards for any losses associated with
these overdrafts. Overdrawn account balances are therefore deemed to be our receivables due from
cardholders, and we include them as a component of accounts receivable, net, on our consolidated
balance sheets. The banks that issue our cards fund the overdrawn account balances on our behalf. We
include our obligations to them on our consolidated balance sheets as amounts due to card issuing banks
for overdrawn accounts, a current liability, and we settle our obligations to them based on the terms
specified in their agreements with us. These settlement terms generally require us to settle on a monthly
basis or when the cardholder account is closed, depending on the card issuing bank.

We generally recover overdrawn account balances from those GPR cardholders that perform a reload
transaction. In addition, we recover some purchase transaction overdrafts through enforcement of payment
network rules, which allow us to recover the amounts from the merchant where the purchase transaction was
conducted. However, we are exposed to losses from unrecovered GPR cardholder account overdrafts. The
probability of recovering these amounts is primarily related to the number of days that have elapsed since an
account had activity, such as a purchase, ATM transaction or fee assessment. Generally, we recover 50-60%
of overdrawn account balances in accounts that have had activity in the last 30 days, 10-15% in accounts that
have had activity in the last 30 to 60 days, and less than 10% when more than 60 days have elapsed.

We establish a reserve for uncollectible overdrawn accounts for maintenance fees we assess and
purchase transactions we honor, in each case in excess of a cardholder’s account balance. We classify
overdrawn accounts into age groups based on the number of days since the account last had activity. We
then calculate a reserve factor for each age group based on the average recovery rate for the most recent six
months. These factors are applied to these age groups to estimate our overall reserve. We rely on these
historical rates because they have remained relatively consistent for several years. When more than 90 days
have passed without any activity in an account, we consider recovery to be remote and charge off the full
amount of the overdrawn account balance against the reserve for uncollectible overdrawn accounts.

Overdrafts due to maintenance fee assessments comprised approximately 95% of our total over-
drawn account balances due from cardholders for the year ended December 31, 2010. We charge our
GPR cardholder accounts maintenance fees on a monthly basis pursuant to the terms and conditions in
the applicable cardholder agreements. Although cardholder accounts become inactive or overdrawn, we
continue to provide cardholders the ongoing functionality of our GPR cards, which allows them to reload
and use their cards at any time. As a result, we continue to assess a maintenance fee until a cardholder
account becomes overdrawn by an amount equal to two maintenance fees, currently $6.00 for the Walmart
MoneyCard and $11.90 for our Green Dot-branded GPR cards. We recognize the fees ratably over the
month for which they are assessed, net of the related reserve for uncollectible overdrawn accounts, as a
component of card revenues in our consolidated statements of operations.

We include our reserve for uncollectible overdrawn accounts related to purchase transactions in other

general and administrative expenses in our consolidated statements of operations.

Our recovery rates may change in the future in response to factors such as the pricing of reloads and

new cards and the availability of substitute products.

Employee Stock-Based Compensation

Effective August 1, 2006, we adopted a new accounting standard using the prospective transition
method, which required compensation expense to be recognized on a prospective basis. Compensation
expense recognized relates to stock options granted, modified, repurchased, or cancelled on or after
August 1, 2006 and stock purchases under our employee stock purchase plan, or ESPP. We record
compensation expense using the fair value method of accounting. For stock options and stock purchases
under the ESPP, we base compensation expense on fair values estimated at the grant date using the

42

Black-Scholes option-pricing model. For stock awards, we base compensation expense on the estimated
fair value of our common stock at the grant date. We recognize compensation expense for awards with
only service conditions that have graded vesting schedules on a straight-line basis over the vesting period
of the award. Vesting is based upon continued service to our company.

We continue to account for stock options granted to employees prior to August 1, 2006, using the
intrinsic value method. Under the intrinsic value method, compensation associated with stock awards to
employees was determined as the difference, if any, between the fair value of the underlying Class A or
Class B common stock on the grant date, and the price an employee must pay to exercise the award.

We measure the fair value of equity instruments issued to non-employees as of the earlier of the date
a performance commitment has been reached by the counterparty or the date performance is completed
by the counterparty. We determine the fair value using the Black-Scholes option-pricing model or the fair
value of our Class A or Class B common stock, as applicable, and recognize related expense in the same
periods that the goods or services are received.

Comparison of Twelve Months Ended December 31, 2010 and 2009

Operating Revenues

The following table presents a breakdown of our operating revenues among card, cash transfer and

interchange revenues as well as contra-revenue items:

Twelve Months Ended December 31,

2010

2009

Amount

% of Total
Operating Revenues

Amount

% of Total
Operating Revenues

(In thousands, except percentages)

Operating revenues:

Card revenues . . . . . . . . $167,375
Cash transfer

revenues . . . . . . . . . .
Interchange revenues. . .
Stock-based retailer

101,502
108,380

incentive
compensation . . . . . . .

(13,369)
Total operating revenues . . $363,888

46.0%

$123,790

47.9%

27.9
29.8

68,515
66,205

26.5
25.6

(3.7)
100.0%

—
$258,510

0.0
100.0%

Card Revenues — Card revenues totaled $167.4 million for the year ended December 31, 2010, an
increase of $43.6 million, or 35%, from the comparable period in 2009. The increase was primarily the result of
period-over-period growth of 47% in the number of GPR cards activated and 26% in the number of active cards
in our portfolio. This growth was driven by a variety of factors including growth in the number of our cards sold
through our established distribution channels and expansion through our online distribution channel and the
launch of new retailers like 7-Eleven. Additionally, the fee reductions and new product features that we launched
in July 2009 helped us attract significant numbers of new users of our Green Dot branded products. These fee
reductions also contributed to the decline in card revenues as a percentage of total operating revenues.

Cash Transfer Revenues — Cash transfer revenues totaled $101.5 million for the year ended
December 31, 2010, an increase of $33.0 million, or 48%, from the comparable period in 2009. The
increase was primarily the result of period-over-period growth of 53% in the number of cash transfers sold,
partially offset by a shift in our mix of retail distributors toward Walmart. The increase in cash transfer
volume was driven both by growth in our active card base and growth in cash transfer volume from third-
party programs participating in our network.

Interchange Revenues — Interchange revenues totaled $108.4 million for

the year ended
December 31, 2010, an increase of $42.2 million, or 64%, from the comparable period in 2009. The
increase was primarily the result of period-over-period growth of 26% in the number of active cards in our

43

portfolio and 80% in gross dollar volume, driven by the factors discussed above under “Card Revenues,”
and an increase in the average transactional volume of the active cards in our portfolio. We expect to
experience seasonality in our interchange revenues during 2011, as we believe that gross dollar volume
loaded to our cards will be significantly higher during the first six months of 2011, as compared to the
second half of the year, due to taxpayers electing to receive their tax refunds via direct deposit on our cards.

Stock-based retailer incentive compensation — Our right to repurchase lapsed as to 294,480 shares
issued to Walmart during the year ended December 31, 2010. We recognized the fair value of the shares
using the then-current fair market value of our Class A common stock, resulting in $13.4 million of stock-
based retailer incentive compensation. Since we did not begin to recognize stock-based retailer incentive
compensation until May 2010, we expect that this contra-revenue item will increase as a percentage of our
total operating revenues in 2011 from the percentage for the year ended December 31, 2010.

Operating Expenses

The following table presents a breakdown of our operating expenses among sales and marketing,

compensation and benefits, processing, and other general and administrative expenses:

Twelve Months Ended December 31,

2010

2009

Amount

% of Total
Operating Revenues

Amount

% of Total
Operating Revenues

(In thousands, except percentages)

Operating expenses:

Sales and marketing

expenses . . . . . . . . . . . . . $122,890

33.8%

$ 72,119

27.9%

Compensation and benefits
expenses . . . . . . . . . . . . .
Processing expenses . . . . .
Other general and

70,102
56,978

administrative expenses . .

44,599

Total operating expenses . . . . $294,569

19.3
15.7

12.2

81.0%

51,297
38,035

27,500

$188,951

19.8
14.7

10.7

73.1%

Sales and Marketing Expenses — Sales and marketing expenses totaled $122.9 million for the year
ended December 31, 2010, an increase of $50.8 million, or 70%, from the comparable period in 2009. The
increase was primarily the result of a $37.8 million increase in sales commissions and manufacturing and
distribution costs due to increased sales commissions paid to Walmart as a result of entering into our amended
prepaid card agreement and the increased numbers of GPR cards and cash transfer products sold compared
with the corresponding period in 2009. The increase in sales and marketing expenses was also due to a
$13.0 million increase in advertising and marketing expenses, as we significantly increased our television and
online advertising and deployed more in-store displays than in the 2009 comparison period. We expect our
sales and marketing expenses as a percentage of our total operating revenues, excluding stock-based retailer
incentive compensation, to increase significantly in future periods from the percentage in the year ended
December 31, 2010 because of the increased contractual sales commission percentages that we are obligated
to pay to Walmart as a result of the May 2010 amendment to our agreement with Walmart.

Compensation and Benefits Expenses — Compensation and benefits expenses totaled $70.1 million
for the year ended December 31, 2010, an increase of $18.8 million, or 37%, from the comparable period in
2009. This increase was primarily the result of a $10.0 million increase in employee compensation and
benefits, which included a $1.0 million decrease in employee stock-based compensation. The period-o-
ver-period growth in employee compensation and benefits is due to additional employee headcount as we
continued to expand our operations and assumed the reporting requirements and compliance obligations
of a public company. The increase in compensation and benefits expenses was also due to an $8.8 million
increase in third-party call center contractor expenses as the number of active cards in our portfolio and
associated call volumes increased during the year ended December 31, 2010.

44

Processing Expenses — Processing expenses totaled $57.0 million for the year ended December 31,
2010, an increase of $19.0 million, or 50%, from the comparable period in 2009. The increase was primarily
the result of period-over-period growth of 26% in the number of active cards in our portfolio and 80% in
gross dollar volume.

Other General and Administrative Expenses — Other general and administrative expenses totaled
$44.6 million for the year ended December 31, 2010, an increase of $17.1 million, or 62%, from the comparable
period in 2009. The increase was partly the result of an increase of $6.4 million relating to professional services
expenses, $5.1 million of which resulted from expenses related to our initial public offering, and $1.3 million of
which represented an increase in professional services fees primarily incurred in connection with our proposed
bank acquisition and other corporate development initiatives. The increase in other general and administrative
expenses was also the result of a $3.2 million increase in telephone and communications expenses resulting
from increased use of our call center and our IVR, as the number of active cards in our portfolio increased.
Additionally, depreciation and amortization of property and equipment increased by $2.6 million due to
expansion of our infrastructure to support our growth and we experienced a $2.4 million increase in transaction
losses, primarily associated with customer disputed transactions.

Income Tax Expense

Twelve
Months
Ended
December 31,
2010
2009

U.S. federal income tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35.0% 35.0%
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible offering costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in state tax apportionment method . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.8
2.4
(4.6)
2.7

6.0
—
—
0.9

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39.3% 41.9%

Our income tax expense decreased by $1.8 million to $27.4 million in the year ended December 31,
2010 from the comparable period in 2009, and our effective tax rate decreased 2.6% from 41.9% to 39.3%
primarily as a result of a lower effective state tax rate in the year ended December 31, 2010. The lower
effective state tax rate was the result of a change in the apportionment method we use to allocate income
to California. Under the alternative apportionment method, approved by the California Franchise Tax
Board, or FTB, in May 2010, we apportion less income to California, resulting in a lower effective state tax
rate. Additionally, the effective tax rate for the year ended December 31, 2010 was impacted by several
discrete items. The FTB approved a retroactive application of the alternative apportionment method to our
income tax returns filed for the five months ended December 31, 2009 and the year ended July 31, 2009.
We recognized this for tax benefit in the year ended December 31, 2010. This tax benefit was partially
offset by non-deductible expenses related to our initial public offering recognized in the year ended
December 31, 2010. Excluding the impact of these discrete items, our effective tax rate would have been
39.7%.

45

Comparison of Five Months Ended December 31, 2009 and 2008

Operating Revenues

The following table presents a breakdown of our operating revenues among card, cash transfer and

interchange revenues:

Five Months Ended December 31,

2009

2008

Amount

% of Total
Operating Revenues

Amount

% of Total
Operating Revenues

(In thousands, except percentages)

Operating revenues:

Card revenues . . . . . . . . . . . $ 50,895
30,509
Cash transfer revenues . . . . .
31,353
Interchange revenues . . . . . .

45.1%
27.1
27.8

Total operating revenues. . . . . . $112,757

100.0%

$46,460
24,391
18,212

$89,063

52.2%
27.4
20.4

100.0%

Card Revenues — Our card revenues totaled $50.9 million in the five months ended December 31,
2009, an increase of $4.4 million, or 10%, from the comparable period in 2008. This increase was primarily
due to period-over-period growth of 116% in the number of GPR cards activated and 92% in the number of
active cards in our portfolio, largely offset by the February 2009 reduction in new card and monthly
maintenance fees for the Walmart MoneyCard and the July 2009 reduction in the new card fee for Green
Dot-branded cards. These fee reductions also contributed to the decline in card revenues as a percentage
of total operating revenues.

Cash Transfer Revenues — Our cash transfer revenues totaled $30.5 million in the five months ended
December 31, 2009, an increase of $6.1 million, or 25%, from the comparable period in 2008. This
increase was primarily due to period-over-period growth of 64% in the number of cash transfers sold,
partially offset by a shift in our retail distributor mix toward Walmart, which generally has lower fees than
our other retail distributors and significantly reduced the POS swipe reload fee in February 2009.

Interchange Revenues — Our interchange revenues totaled $31.4 million in the five months ended
December 31, 2009, an increase of $13.1 million, or 72%, from the comparable period in 2008. This
increase was primarily due to period-over-period growth of 92% in the number of active cards in our
portfolio and 69% in gross dollar volume.

46

Operating Expenses

The following table presents a breakdown of our operating expenses among sales and marketing,

compensation and benefits, processing, and other general and administrative expenses:

Five Months Ended December 31,

2009

2008

Amount

% of Total
Operating Revenues

Amount

% of Total
Operating Revenues

(In thousands, except percentages)

Operating expenses:

Sales and marketing

expenses . . . . . . . . . . . . $31,333

27.8%

$35,001

39.3%

Compensation and benefits
expenses . . . . . . . . . . . .
Processing expenses . . . . .
Other general and
administrative
expenses . . . . . . . . . . . .

26,610
17,480

14,020

Total operating expenses . . . . $89,443

23.6
15.5

12.4

79.3%

15,409
11,765

9,463

$71,638

17.3
13.2

10.6

80.4%

Sales and Marketing Expenses — Our sales and marketing expenses were $31.3 million in the five
months ended December 31, 2009, a decrease of $3.7 million, or 10%, from the comparable period in
2008. This decrease was primarily the result of a $4.3 million decline in advertising and marketing
expenses. During the 2009 comparison period, we did no television advertising and deployed fewer new in-
store displays. The decrease in sales and marketing expenses was also the result of a $2.7 million, or 12%,
decline in the sales commissions we paid to our retail distributors and brokers because of reductions in the
commission percentages we paid to our retail distributors, most significantly Walmart. These declines
were partially offset by a $3.3 million increase in our manufacturing and distribution costs due to increased
numbers of GPR cards and MoneyPaks sold.

Compensation and Benefits Expenses — Our compensation and benefits expenses were $26.6 million
in the five months ended December 31, 2009, an increase of $11.2 million, or 73%, from the comparable
period in 2008. This increase was primarily the result of a $7.1 million increase in employee compensation
and benefits, which included a $5.8 million increase in stock-based compensation. In December 2009, our
board of directors awarded 257,984 shares of common stock to our Chief Executive Officer to compensate
him for past services rendered to our company. The number of shares awarded was equal to the number of
shares subject to fully vested options that unintentionally expired unexercised in June 2009. The aggregate
grant date fair value of this award was approximately $5.2 million, based on an estimated fair value of our
common stock of $20.01, as determined by our board of directors on the date of the award. We recorded the
aggregate grant date fair value as stock-based compensation on the date of the award. The increase in
compensation and benefits expenses was also the result of a $4.1 million increase in third-party contractor
expenses as the number of active cards in our portfolio and associated call volumes grew from the five
months ended December 31, 2008 to the five months ended December 31, 2009.

Processing Expenses — Our processing expenses were $17.5 million in the five months ended
December 31, 2009, an increase of $5.7 million, or 49%, from the comparable period in 2008. This increase
was primarily the result of period-over-period growth of 92% in the number of active cards in our portfolio,
partially offset by lower fees charged to us under agreements with one of the banks that issue our cards and
our third-party card processor that became effective in November 2008 and by more efficient use of our card
processor through the purging of inactive accounts and more effective use of analysis and reporting tools.

Other General and Administrative Expenses — Our other general and administrative expenses were
$14.0 million in the five months ended December 31, 2009, an increase of $4.6 million, or 48%, from the
comparable period in 2008. This increase was primarily the result of a $2.6 million increase in professional
service fees due to our potential bank acquisition and other corporate development initiatives and a

47

$1.2 million increase in telephone and communication expenses due to increased use of our call center
and our IVR, as the number of active cards in our portfolio increased.

Income Tax Expense

Five Months
Ended
December 31,
2009
2008

U.S. federal income tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35.0% 35.0%
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.7
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

5.9
1.1

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.7% 42.0%

Our income tax expense increased by $2.3 million to $9.8 million in the five months ended Decem-
ber 31, 2009 from the comparable period in 2008, and there was a slight decline in the effective tax rate.

Comparison of Fiscal 2009 and 2008

Operating Revenues

The following table presents a breakdown of our operating revenues among card, cash transfer and

interchange revenues:

Year Ended July 31,

2009

2008

Amount

Operating revenues:

Card revenues . . . . . . . . $119,356
Cash transfer

revenues . . . . . . . . . .
Interchange revenues. . .

62,396
53,064

% of Total
Operating Revenues

Amount
(In thousands, except percentages)

% of Total
Operating Revenues

50.8%

$ 91,233

54.3%

26.6
22.6

45,310
31,583

26.9
18.8

Total operating revenues . . $234,816

100.0%

$168,126

100.0%

Card Revenues — Our card revenues totaled $119.4 million in fiscal 2009, an increase of $28.1 million,
or 31%, from fiscal 2008. This increase was primarily due to year-over-year growth of 43% in the number of
GPR cards activated and 62% in the number of active cards in our portfolio, partially offset by the February
2009 reduction in new card and monthly maintenance fees for the Walmart MoneyCard. This reduction in
fees also contributed to the decline in card revenues as a percentage of total operating revenues.

Cash Transfer Revenues — Our cash transfer revenues totaled $62.4 million in fiscal 2009, an
increase of $17.1 million, or 38%, from fiscal 2008. This increase was primarily due to year-over-year
growth of 54% in the number of cash transfers, partially offset by a shift in our retail distributor mix toward
Walmart, which generally has lower fees than our other retail distributors and significantly reduced the
POS swipe reload fee in February 2009.

Interchange Revenues — Our interchange revenues totaled $53.1 million in fiscal 2009, an increase
of $21.5 million, or 68%, from fiscal 2008. This increase was primarily due to year-over-year growth of 62%
in the number of active cards in our portfolio and 68% in gross dollar volume.

48

Operating Expenses

The following table presents a breakdown of our operating expenses among sales and marketing,

compensation and benefits, processing, and other general and administrative expenses:

Year Ended July 31,

2009

2008

Amount

% of Total
Operating Revenues

Amount

% of Total
Operating Revenues

(In thousands, except percentages)

Operating expenses:

Sales and marketing

expenses . . . . . . . . . . . . . $ 75,786

32.3%

$ 69,577

41.4%

Compensation and benefits
expenses . . . . . . . . . . . . .
Processing expenses . . . . .
Other general and

40,096
32,320

administrative expenses . .

22,944

17.1
13.7

9.8

28,303
21,944

19,124

Total operating expenses . . . . $171,146

72.9%

$138,948

16.8
13.0

11.4

82.6%

Sales and Marketing Expenses — Our sales and marketing expenses were $75.8 million in fiscal 2009,
an increase of $6.2 million, or 9%, from fiscal 2008. This increase was primarily the result of a $10.1 million, or
25%, increase in the sales commissions we paid to our retail distributors and brokers. Aggregate commis-
sions increased because of increased sales, but the impact of these increased sales was offset in part by a
reduction in pricing and commission rates at Walmart. The increase in sales and marketing expenses was
also the result of a $2.7 million increase in our manufacturing and distribution costs due to the re-launch of our
Green Dot-branded products and increased numbers of GPR cards and MoneyPaks sold. These sales and
marketing expense increases were partially offset by a $6.6 million decline in advertising and marketing
expenses, principally as a result of our decision not to use television advertising during fiscal 2009.

Compensation and Benefits Expenses — Our compensation and benefits expenses were $40.1 mil-
lion in fiscal 2009, an increase of $11.8 million, or 42%, from fiscal 2008. This increase was primarily the
result of a $9.0 million increase in employee compensation and benefits, including a $1.2 million increase
in stock-based compensation, as our headcount grew from 209 at the end of fiscal 2008 to 248 at the end
of fiscal 2009 and we hired several new members of management. Third-party contractor expenses also
increased by $2.8 million as the number of active cards in our portfolio and associated call volumes grew
from fiscal 2008 to fiscal 2009.

Processing Expenses — Our processing expenses were $32.3 million in fiscal 2009, an increase of
$10.4 million, or 47%, from fiscal 2008. This increase was primarily the result of year-over-year growth of
62% in the number of active cards in our portfolio. This growth was partially offset by lower fees charged to
us under agreements with one of the banks that issue our cards and with our third-party card processor
that became effective in November 2008 and by more efficient use of that card processor.

Other General and Administrative Expenses — Our other general and administrative expenses were
$22.9 million in fiscal 2009, an increase of $3.8 million, or 20%, from fiscal 2008. This increase was primarily
the result of a $1.6 million increase in telephone and communication expenses due to increased call volumes
as the number of active cards in our portfolio increased and a $1.4 million increase in professional service
fees primarily associated with corporate development initiatives. We also had increases of $0.4 million in rent
due to additional office space that we leased to support our increased headcount and $0.4 million related to
the write-off of abandoned internal-use software. These increases were partially offset by the reversal of a
$0.5 million reserve that was accrued in fiscal 2008 for a potential litigation settlement.

49

Income Tax Expense

Year Ended
July 31,

2009

2008

U.S. federal income tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35.0% 35.0%
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.7
0.7

6.1
0.9

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.0% 41.4%

Our income tax expense increased by $14.6 million to $26.9 million in fiscal 2009 from fiscal 2008, and
there was a slight increase in the effective tax rate. This increase was primarily due to the utilization in fiscal
2008 of our remaining net operating loss carryforwards to reduce taxable income.

Liquidity and Capital Resources

The following table summarizes our major sources and uses of cash for the periods presented:

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009
(In thousands)

Year Ended July 31,
2009
2008

$ 83,503
$ (3,213)
$ 30,910

$26,121
$ (5,063)
$ 8,681

$ 35,297
$(19,400)
$(28,618)

$35,006
$ (5,163)
$ (3,264)

Total cash provided by

(used in)
Operating activities. . . . . . . .
Investing activities . . . . . . . .
Financing activities . . . . . . . .

Increase (decrease) in cash

and cash equivalents . . . . . .

$111,200

$29,739

$(12,721)

$26,579

In the year ended December 31, 2010, the five months ended December 31, 2009 and fiscal 2009 and
2008, we financed our operations primarily through our cash flows from operations. At December 31, 2010,
our primary source of liquidity was unrestricted cash and cash equivalents totaling $167.5 million.

We use trend and variance analyses to project future cash needs, making adjustments to the
projections when needed. We believe that our current unrestricted cash and cash equivalents and cash
flows from operations will be sufficient to meet our working capital and capital expenditure requirements for
at least the next twelve months. Thereafter, we may need to raise additional funds through public or private
financings or borrowings. Any additional financing we require may not be available on terms that are
favorable to us, or at all. If we raise additional funds through the issuance of equity or convertible debt
securities, our existing stockholders could suffer significant dilution, and any new equity securities we
issue could have rights, preferences and privileges superior to those of holders of our Class A and Class B
common stock. No assurance can be given that additional financing will be available or that, if available,
such financing can be obtained on terms favorable to our stockholders and us.

In February 2010, we entered into a definitive agreement for our proposed bank acquisition. Under the
terms of the agreement, we have agreed to acquire all of the outstanding common shares and voting interest
of Bonneville Bancorp for an aggregate purchase price of approximately $15.7 million in cash. We plan to pay
for the acquisition with existing cash balances. Our proposed bank acquisition is subject to regulatory
approval and other customary closing conditions. The parties intend to consummate the transaction as soon
as practicable following regulatory approval of our proposed bank acquisition, although there can be no
assurance that we will obtain regulatory approval or that our proposed bank acquisition will close.

50

Cash Flows from Operating Activities

Our $83.5 million of net cash provided by operating activities in the year ended December 31, 2010
principally resulted from $42.2 million of net income and adjustments for non-cash operating expenses of
$49.2 million.

Our $26.1 million of net cash provided by operating activities in the five months ended December 31,
2009 resulted from $13.7 million of net income and adjustments for non-cash operating expenses of
$22.1 million.

Our $35.3 million of net cash provided by operating activities in fiscal 2009 resulted from $37.2 million
of net income and adjustments for non-cash operating expenses of $28.3 million, offset by settlement
payments to banks that issue our cards amounts due to them for overdrawn card accounts. During fiscal
2009, we amended our agreement with one of the banks that issue our cards, expediting the settlement
timing of these amounts.

Our $35.0 million of net cash provided by operating activities in fiscal 2008 resulted from $17.3 million

of net income and adjustments for non-cash operating expenses of $21.3 million.

Cash Flows from Investing Activities

Our $3.2 million of net cash used in investing activities in the year ended December 31, 2010
consisted of payments for acquisition of property and equipment of $13.5 million partially offset by a
$10.2 million decrease in restricted cash. Our net cash used in investing activities in the five months ended
December 31, 2009 consisted almost entirely of payments for acquisition of property and equipment of
$5.1 million. Our net cash used in investing activities in fiscal 2009 consisted of an increase in restricted
cash of $13.0 million and payments for acquisition of property and equipment of $6.4 million. In fiscal 2009,
we renewed our line of credit, which is used to fund timing differences between funds remitted by our retail
distributors to the banks that issue our cards and funds utilized by our cardholders, and elected to increase
our restricted deposits to $15.0 million at the lending institution as collateral in order to reduce the
commitment fees we would incur on this line of credit.

Cash Flows from Financing Activities

Our $30.9 million of net cash provided by financing activities in the year ended December 31, 2010
was the result of excess tax benefits and proceeds from the exercise of stock options and warrants in
connection with our public offerings. Our $8.7 million of net cash provided by financing activities for the five
months ended December 31, 2009 was the result of the repayment to us of $5.9 million of related party
notes receivable and excess tax benefits and proceeds from the exercise of stock options for an aggregate
of $2.8 million. Our $28.6 million of net cash used in financing activities in fiscal 2009 was primarily
associated with the redemption in full of our Series D redeemable preferred stock. We entered into an
agreement in December 2008 with the sole holder of these securities to pay $39.2 million for an early
redemption of all outstanding shares of our Series D redeemable preferred stock and the purchase of a call
option on a common stock warrant held by this stockholder. In June 2009, we exercised the call option on
the warrant for $2.0 million. We also received proceeds of $13.0 million related to the issuance of our
Series C-2 preferred stock in fiscal 2009. Our $3.3 million of net cash used in financing activities in fiscal
2008 resulted from net repayments on our line of credit of $2.5 million and principal payments on our short-
term debt of $2.4 million, offset by excess tax benefits and proceeds from the exercise of stock options for
an aggregate of $1.7 million.

Contractual Obligations and Commitments

Our contractual commitments will have an impact on our future liquidity. The following table summarizes
our contractual obligations, including both on- and off-balance sheet transactions that represent material

51

expected or contractually committed future obligations, at December 31, 2010. We believe that we will be
able to fund these obligations through cash generated from operations and from our existing cash balances.

Payments Due by Period

Total

Less than
1 Year

1-3 Years

3-5 Years

More than
5 Years

Long-term debt obligations . . . . . . . . . . . . . . $
Capital lease obligations . . . . . . . . . . . . . . . .
Operating lease obligations . . . . . . . . . . . . . .
Purchase obligations(1) . . . . . . . . . . . . . . . . .
Other long-term liabilities. . . . . . . . . . . . . . . .

— $
—
4,246
36,066
—

— $
—
2,212
27,201
—

—
—
1,563
8,865
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40,312

$29,413

$10,428

$ —
—
471
—
—

$471

$ —
—
—
—
—

$ —

(1) Primarily future minimum payments under agreements with vendors and our retail distributors. See

note 13 of the notes to our audited consolidated financial statements.

Off-Balance Sheet Arrangements

During the year ended December 31, 2010, the five months ended December 31, 2009 and fiscal 2009
and 2008, we did not have any relationships with unconsolidated organizations or financial partnerships,
such as structured finance or special purpose entities that would have been established for the purpose of
facilitating off-balance sheet arrangements or other contractually narrow or limited purposes.

ITEM 7A. Quantitative and Qualitative Disclosures about Market Risk

Market risk is the potential for economic losses from changes in market factors such as foreign
currency exchange rates, credit, interest rates and equity prices. We believe that we have limited exposure
to risks associated with changes in foreign currency exchange rates, interest rates and equity prices. We
have no foreign operations, and we do not transact business in foreign currencies. We do not hold or enter
into derivatives or other financial instruments for trading or speculative purposes. We do not consider our
cash and cash equivalents to be subject to interest rate risk due to their short periods of time to maturity.

We do have exposure to credit and liquidity risk associated with the financial institutions that hold our cash,
cash equivalents and restricted cash, our settlement assets due from our retail distributors that collect funds
and fees from our customers, and amounts due from our issuing banks for fees collected on our behalf.

We manage the credit and liquidity risk associated with our cash and cash equivalents and amounts
due from issuing banks by maintaining an investment policy that restricts our correspondent banking
relationships to approved, well capitalized institutions and restricts investments to highly liquid, low credit
risk related assets. Our policy has limits related to liquidity ratios, the concentration that we may have with
a single institution or issuer and effective maturity dates as well as restrictions on the type of assets that
may be invested in. The management Asset Liability Committee is responsible for monitoring compliance
with our Capital Asset Liability Management policy and related limits on an ongoing basis, and reports
regularly to the audit committee of our board of directors.

Our exposure to credit risk associated with our retail distributors is mitigated due to the short time
period, currently an average of three days, that retailer settlement assets are outstanding. We perform an
initial credit review and assign a credit limit to each new retail distributor . We monitor each retail
distributor’s settlement asset exposure and its compliance with its specified contractual settlement terms
on a daily basis and assess their credit limit and financial condition on a periodic basis. The management
Enterprise Risk Management Committee is responsible for monitoring our retail distributor exposure and
assigning credit limits and reports regularly to the audit committee of our board of directors.

52

ITEM 8. Financial Statements and Supplementary Data

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Redeemable Convertible Preferred Stock and in

Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

54
55
56

57
59
60

All financial statement schedules have been omitted, since the required information is not applicable
or is not present in amounts sufficient to require submission of the schedule, or because the information
required is included in the consolidated financial statements and notes thereto.

53

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Green Dot Corporation

We have audited the accompanying consolidated balance sheets of Green Dot Corporation (the
Company) as of December 31, 2010 and 2009, and the related consolidated statements of operations,
changes in redeemable convertible preferred stock and in stockholders’ equity (deficit), and cash flows for
the year ended December 31, 2010, for the five months ended December 31, 2009, and for each of the two
years in the period ended July 31, 2009. These financial statements are the responsibility of the
Company’s management. Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material misstatement. We were
not engaged to perform an audit of the Company’s internal control over financial reporting. Our audits
included consideration of internal control over financial reporting as a basis for designing audit procedures
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such
opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the
consolidated financial position of Green Dot Corporation at December 31, 2010 and 2009, and the related
consolidated statements of operations, changes in redeemable convertible preferred stock and in
stockholder’s equity (deficit), and cash flows for the year ended December 31, 2010, for the five months
ended December 31, 2009, and for each of the two years in the period ended July 31, 2009, in conformity
with U.S. generally accepted accounting principles.

Los Angeles, California
February 25, 2011

/s/ Ernst & Young LLP

54

GREEN DOT CORPORATION

CONSOLIDATED BALANCE SHEETS

ASSETS

Current assets:

Unrestricted cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Settlement assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts due to card issuing banks for overdrawn accounts . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies (Note 13)
Stockholders’ equity:

Convertible preferred stock, $0.001 par value: 5,000 and 25,554

shares authorized as of December 31, 2010 and 2009, respectively;
no shares issued and outstanding as of December 31, 2010,
24,942 shares issued and outstanding as of December 31, 2009;
liquidation preference of $0 as of December 31, 2010 and $31,322
as of December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class A common stock, $0.001 par value; 100,000 shares authorized

as of December 31, 2010, no shares authorized as of December 31,
2009; 14,762 shares issued and outstanding as of December 31,
2010, no shares issued and outstanding as of December 31, 2009 . .

Class B convertible common stock, $0.001 par value, 100,000 and
50,000 shares authorized as of December 31, 2010 and 2009,
respectively; 27,091 and 12,860 shares issued and outstanding as
of December 31, 2010 and 2009, respectively . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . .

See notes to consolidated financial statement

55

December 31,
2010

December 31,
2009

(In thousands, except par value)

$167,503
19,968
33,412
8,608
15,004
5,398
249,893
5,135
2,549
643
18,034
9,504
$285,758

$ 17,625
19,968
35,068
21,633
17,214
111,508
3,737
44
5,338
120,627

$ 56,303
42,569
29,157
7,262
5,452
4,634
145,377
15,381
1,130
1,047
11,973
8,200
$183,108

$ 9,777
42,569
23,422
13,916
15,048
104,732
2,761
97
4,154
111,744

—

31,322

13

—

27
95,433
69,658
165,131
$285,758

13
12,603
27,426
71,364
$183,108

GREEN DOT CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009

Year Ended July 31,
2009
2008
(In thousands, except per share data)

Operating revenues:

Card revenues . . . . . . . . . . . . . . . .
Cash transfer revenues . . . . . . . . . .
Interchange revenues . . . . . . . . . . .
Stock-based retailer incentive

compensation . . . . . . . . . . . . . . .

Total operating revenues. . . . . . . . . . .
Operating expenses:

Sales and marketing expenses . . . .
Compensation and benefits

expenses . . . . . . . . . . . . . . . . . . .
Processing expenses . . . . . . . . . . .
Other general and administrative

expenses . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . .
Income tax expense . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . .
Dividends, accretion, and allocated

earnings of preferred stock . . . . . . .

Net income allocated to common

$167,375
101,502
108,380

(13,369)

363,888

122,890

70,102
56,978

44,599
294,569

69,319
365
(52)

69,632
27,400
$ 42,232

$ 50,895
30,509
31,353

$119,356
62,396
53,064

$ 91,233
45,310
31,583

—

—

—

112,757

234,816

168,126

31,333

26,610
17,480

14,020
89,443

23,314
115
(2)

23,427
9,764
$ 13,663

75,786

69,577

40,096
32,320

28,303
21,944

22,944
171,146

63,670
396
(1)

19,124
138,948

29,178
665
(247)

64,065
26,902
$ 37,163

29,596
12,261
$ 17,335

(14,659)

(9,170)

(29,000)

(13,650)

stockholders . . . . . . . . . . . . . . . . . .

$ 27,573

$ 4,493

$ 8,163

$ 3,685

Basic earnings per common share:

Class A common stock . . . . . . . . . .

Class B common stock . . . . . . . . . .

Basic weighted-average common
shares issued and outstanding
Class A common stock . . . . . . . . . .

Class B common stock . . . . . . . . . .

Diluted earnings per common share:

Class A common stock . . . . . . . . . .

Class B common stock . . . . . . . . . .

Diluted weighted-average common
shares issued and outstanding
Class A common stock . . . . . . . . . .

Class B common stock . . . . . . . . . .

$

$

$

$

1.06

1.06

2,980

21,589

0.98

0.98

27,782

24,796

$

$

$

$

—

0.37

—

12,222

—

0.29

—

15,425

$

$

$

$

— $

—

0.68

$

0.34

—

—

12,036

10,757

— $

—

0.52

$

0.26

—

—

15,712

14,154

See notes to consolidated financial statements

56

GREEN DOT CORPORATION

CONSOLIDATED STATEMENTS OF CHANGES IN REDEEMABLE CONVERTIBLE
PREFERRED STOCK AND IN STOCKHOLDERS’ EQUITY (DEFICIT)

Stockholder’s Equity (Deficit)

Redeemable
Convertible
Class B
Preferred Stock
Common Stock
Shares Amount Shares Amount Shares Amount Shares Amount

Convertible
Preferred
Stock

Class A
Common Stock

Additional
Paid-in
Capital
(In thousands)

Related
Party Notes
Receivable

Retained
Earnings
(Accumulated
Deficit)

Total
Stockholders’
Equity
(Deficit)

Balance at July 31,

2007 . . . . . . . . . 2,926 $ 22,336 23,837 $ 18,345
—

—

—

—

Exercise of options . .
Issuance of related

— $ — 10,194
— 1,559
—

$10
2

$

539
1,621

$(4,922)
—

$(25,102)
—

$ (11,130)
1,623

—

—

—

—

—

—

(120)

party notes
receivable . . . . . .

Interest on related

party notes
receivable . . . . . .

Stock-based

compensation . . .

Accretion fo

redeemable
convertible
preferred stock . . .
Net income . . . . . .

—

—

—

—
—

—

—

—

4,480
—

—

—

—

—
—

Balance at July 31,

2008 . . . . . . . . . 2,926
—

Exercise of options . .
Issuance of related

26,816 23,837
—

—

18,345
—

—

—

—
—

—

—

—
—

—
—

—

—

—
—

—

—

—
—

— 11,753
308
—

—

—

—
—

12
—

193

(193)

1,240

—

—

—

(120)

—

1,240

—
—

—
—

(4,480)
17,335

(4,480)
17,335

3,593
415

(5,235)
—

(12,247)
—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(364)

—

—

—

—

—

—

—

—

—

—

215

(215)

2,468

—

—

—

—

4,468
415

(364)

—

2,468

—

1,956

—

—

—

—

—

—

—

(1,956)

(1,956)

(28,772) 1,105

12,977

—

—

(21) —

(1,778)

—
—

—
—

—
—

— 24,942
—
—

31,322
—

—
—

—
—

—
—

—
—

— 12,040
562
—

—
—

12
1

(1,958)
—

2,955
2,811

(5,814)
—

—

—

—

—

—

55

(55)

—

—
—

—

—
—

—

258
—

—

—
—

6,782
—

—

5,869

—

—

—
—

—

—

—
—

— 24,942

31,322

—

—

—

—

—

—

—

—
—

—

—

—

— 12,860

13

12,603

— 1,840

—

2

2

—

30,873

7,256

57

—

—
—

—
—

—

—

—

(9,197)

2,002

—
37,163

13,763
—

—

—

—
13,663

(1,958)
37,163

42,238
2,812

—

5,869

6,782
13,663

27,426

71,364

—

—

30,875

7,256

party notes
receivable . . . . . .

Interest on related

party notes
receivable . . . . . .

Stock-based

compensation . . .

Accretion fo

redeemable
convertible
preferred stock . . .

Issuance of new
shares and
repurchase of
existing shares,
net . . . . . . . . . . (2,926)

Exercise of call
option on
warrants . . . . . . .
Net income . . . . . .

Balance at July 31,

2009 . . . . . . . . .
Exercise of options . .
Interest on related

party notes
receivable . . . . . .
Repayment of related

party notes
receivable . . . . . .

Stock-based

compensation . . .
Net income . . . . . .

Balance at

December 31,
2009 . . . . . . . . .

Exercise of options

and warrants . . . .

Stock-based

compensation . . .

—
—

—
—

—

—

—
—

—

—

—

Redeemable
Convertible
Class B
Preferred Stock
Common Stock
Shares Amount Shares Amount Shares Amount Shares Amount

Convertible
Preferred
Stock

Class A
Common Stock

Additional
Paid-in
Capital
(In thousands)

Related
Party Notes
Receivable

Retained
Earnings
(Accumulated
Deficit)

Total
Stockholders’
Equity
(Deficit)

Stockholder’s Equity (Deficit)

Stock-based retailer

incentive
compensation . . .

Conversion of

preferred stock
upon IPO . . . . . .

Conversion of

Class B common
stock upon IPO . .

Conversion of

Class B common
stock upon follow-
on offering . . . . .

Conversion of

Class B common
stock by
stockholders . . . .
Net income . . . . . .

Balance at

December 31,
2010 . . . . . . . . .

—

—

—

—

—

— 2,209

—

—

—

13,369

— (24,942)

(31,322)

—

— 24,942

25

31,297

—

—

— 5,242

5

(5,242)

(5)

—

—

—

—

— 3,686

4

(3,686)

(4)

35

—
—

—
—

—

—

3,625
—

4
—

(3,625)
—

(4)
—

—
—

—

—

—

—

—
—

—

—

—

—

13,369

—

—

35

—
42,232

—
42,232

— $

—

— $

— 14,762

$13

27,091

$27

$95,433

$ —

$ 69,658

$165,131

See notes to consolidated financial statements

58

GREEN DOT CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash

provided by operating activities:
Depreciation and amortization . . . . . . . . . . . . . . . . .
Provision for uncollectible overdrawn accounts . . . . . .
Employee stock-based compensation . . . . . . . . . . . .
Stock-based retailer incentive compensation . . . . . . .
Provision (benefit) for uncollectible trade receivables. .
Impairment of capitalized software . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from exercise of options . . . . . . .
Changes in operating assets and liabilities:

Settlement assets . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets. . . . . . . . . . . .
Deferred expenses . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities . . . . . . . .
Settlement obligations. . . . . . . . . . . . . . . . . . . . .
Amounts due issuing bank for overdrawn

accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . .
Income tax payable/receivable . . . . . . . . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . .
Investing activities
Decrease (increase) in restricted cash . . . . . . . . . . . . .
Payments for acquisition of property and equipment. . . .

Net cash used in investing activities . . . . . . . . . . . . . .
Financing activities
Principal payments on short-term debt. . . . . . . . . . . . .
Repayments on line of credit . . . . . . . . . . . . . . . . . . .
Borrowings from line of credit . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of warrants and options . . . . . .
Excess tax benefits from exercise of options . . . . . . . . .
Exercise of call option on warrant . . . . . . . . . . . . . . . .
Issuance of preferred shares and freestanding warrant . .
Redemption of preferred and common shares . . . . . . . .
Proceeds from the repayment of related party notes

receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . . . . .

Net increase (decrease) in unrestricted cash and cash

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009
(In thousands)

Year Ended July 31,

2009

2008

$ 42,232

$ 13,663

$ 37,163

$ 17,335

7,588
46,093
7,256
13,369
(13)
409
(704)
(24,842)

22,601
(51,754)
(1,042)
(1,304)
16,042
(22,601)

11,646
2,113
16,414

83,503

10,246
(13,459)

(3,213)

—
—
—
6,068
24,842
—
—
—

—

30,910

2,254
11,218
6,782
—
60
77
3,530
(1,866)

(6,999)
(20,241)
(919)
(5,548)
8,135
6,999

5,153
7,603
(3,780)

26,121

(14)
(5,049)

(5,063)

—
—
—
946
1,866
—
—
—

5,869

8,681

4,593
22,548
2,468
—
61
405
(1,731)
—

(18,125)
(29,853)
(903)
2,297
3,170
18,125

(5,309)
(978)
1,366

35,297

4,407
16,135
1,240
—
50
—
40
(524)

(2,033)
(24,717)
(2,263)
(2,750)
4,665
4,529

10,785
4,394
3,713

35,006

(13,039)
(6,361)

(43)
(5,120)

(19,400)

(5,163)

—
(12,404)
12,404
110
—
(1,958)
13,000
(39,770)

(2,446)
(76,961)
74,465
1,154
524
—
—
—

—

—

(28,618)

(3,264)

equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

111,200

29,739

(12,721)

26,579

Unrestricted cash and cash equivalents, beginning of

year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56,303

Unrestricted cash and cash equivalents, end of year . . .

$167,503

Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for income taxes . . . . . . . . . . . . . . . . . . . .

$
42
$ 14,282

26,564

$ 56,303

$
—
$ 10,032

39,285

12,706

$ 26,564

$ 39,285

$
1
$ 27,403

$
100
$ 8,104

See notes to consolidated financial statements

59

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 — Organization

Green Dot Corporation (“we,” “us” and “our” refer to Green Dot Corporation and its wholly-owned
subsidiaries, Next Estate Communications, Inc. and Green Dot Acquisition Corp.) is one of the leading
providers of general purpose reloadable prepaid debit cards and cash loading and transfer services in the
United States. Our products include Green Dot MasterCard and Visa-branded prepaid debit cards and
several co-branded reloadable prepaid card programs, collectively referred to as our GPR cards; Visa-
branded gift cards; and our MoneyPak and swipe reload proprietary products, collectively referred to as our
cash transfer products, which enable cash loading and transfer services through our Green Dot Network.
The Green Dot Network enables consumers to use cash to reload our prepaid debit cards or to transfer
cash to any of our Green Dot Network acceptance members, including competing prepaid card programs
and other online accounts.

We market our cards and financial services to banked, underbanked and unbanked consumers in the
United States using distribution channels other than traditional bank branches, such as third-party retailer
locations nationwide and the Internet. Our prepaid debit cards are issued by third-party issuing banks, and
we have relationships with several card issuers, including GE Money Bank and Columbus Bank and
Trust Company, a division of Synovus Bank. We also have distribution arrangements with many large and
medium-sized retailers, such as Walmart, Walgreens, CVS, Rite Aid, 7-Eleven, Kroger, Kmart, Meijer and
Radio Shack, and with various industry resellers, such as Incomm and PaySpot. We refer to participating
retailers collectively as our “retail distributors.”

Initial Public Offering

On July 27, 2010, we completed an initial public offering of 5,241,758 shares of our Class A common
stock at an initial public offering price of $36.00 per share, all of which were sold by existing stockholders.
We did not receive any proceeds from the sale of shares of our Class A common stock in the offering.
Concurrent with the completion of the initial public offering, certain selling stockholders exercised a
warrant to purchase 283,786 shares of Series C-1 preferred stock at an exercise price of $1.41 per share
and vested options to purchase 377,840 shares of Class B common stock with a weighted-average
exercise price of $2.63 in order to sell the underlying shares of Class A common stock in the offering. We
received aggregate proceeds of $1.4 million from these exercises. Additionally, all of our outstanding
shares of convertible preferred stock were automatically converted to 24,941,421 shares of our Class B
common stock, and all shares of our Class B common stock sold in the offering were automatically
converted into a like number of Class A common stock.

Note 2 — Summary of Significant Accounting Policies

Basis of Presentation

We have prepared the accompanying consolidated financial statements in conformity with accounting
principles generally accepted in the United States, or GAAP. We have eliminated all significant intercom-
pany balances and transactions in consolidation. Our results of operations for the year ended Decem-
ber 31, 2010, the five months ended December 31, 2009 and the years ended July 31, 209 and 2008 are
not necessarily indicative of future results.

We consider an operating segment to be any component of our business whose operating results are
regularly reviewed by our chief operating decision-maker to make decisions about resources to be
allocated to the segment and assess its performance based on discrete financial information. Our Chief
Executive Officer, our chief operating decision-maker, reviews our operating results on an aggregate basis
and manages our operations and the allocation of resources as a single operating segment — prepaid
cards and related services.

60

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

We have evaluated subsequent events through the date that the financial statements were issued,
based on the accounting guidance for subsequent events. Based on our evaluation, we did not identify any
recognized or nonrecognized subsequent events that would have required adjustment to or disclosure in
the consolidated financial statements.

Change in Fiscal Year

On September 29, 2009, our board of directors approved a change to our fiscal year-end from July 31
to December 31. Included in this report is the transition period for the five months ended December 31,
2009. Accordingly, these financial statements present our financial position as of December 31, 2010,
December 31, 2009 and July 31, 2009, and the results of our operations, changes in redeemable
convertible preferred stock and in stockholders’ equity and cash flows for the year ended December 31,
2010, five months ended December 31, 2009 and years ended July 31, 2009 and 2008.

Unaudited Comparative Financial Information

As a result of our change in fiscal year-end, we have presented below, for comparative purposes, our
unaudited consolidated statement of operations and condensed consolidated statement of cash flows for
the five months ended December 31, 2008. In our opinion, the unaudited consolidated financial infor-
mation reflects all adjustments, consisting of normal and recurring adjustments, necessary for the fair
presentation of the results of our operations and our cash flows for the five months ended December 31,
2008.

Five Months Ended
December 31, 2008
(In thousands,
except per share data)

Operating revenues:

Card revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash transfer revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interchange revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation and benefits expenses . . . . . . . . . . . . . . . . . . . . . . . .
Processing expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other general and administrative expenses . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends, accretion, and allocated earnings of preferred stock . . . . . . .

$ 46,460
24,391
18,212

89,063

35,001
15,409
11,765
9,463

71,638
17,425
255
(1)

17,679
7,424

10,255
(11,153)

Net loss allocated to common stockholders . . . . . . . . . . . . . . . . . . . . . .

$

(898)

61

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

Five Months Ended
December 31, 2008
(In thousands,
except per share data)

Loss per common share

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average common shares issued and outstanding . . . . . . . . . .
Weighted-average diluted common shares issued and outstanding . . . .

$ (0.07)
$ (0.07)
12,028
12,028

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Five Months Ended
December 31, 2008
(In thousands)
$ 5,999
(2,452)
(26,140)

Net decrease in unrestricted cash and cash equivalents . . . . . . . . . . . . . .

$(22,593)

Use of Estimates and Assumptions

The preparation of financial statements in conformity with GAAP requires us to make estimates and
assumptions that affect the amounts reported in the consolidated financial statements, including the
accompanying notes. We base our estimates and assumptions on historical factors, current circum-
stances, and the experience and judgment of management. We evaluate our estimates and assumptions
on an ongoing basis. Actual results could differ from those estimates.

Unrestricted Cash and Cash Equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less

to be unrestricted cash and cash equivalents.

Restricted Cash

We maintain restricted deposits in bank accounts to collateralize our line of credit.

Settlement Assets and Obligations

Our retail distributors collect customer funds for purchases of new cards and cash transfer products
and then remit these funds directly to bank accounts established for the benefit of these customers by the
third-party card issuing banks. The remittance of these funds by our retail distributors takes an average of
three business days.

Settlement assets represent the amounts due from our retail distributors for customer funds collected

at the point of sale that have not yet been remitted to the card issuing banks.

Settlement obligations represent the amounts due from us to the card issuing banks for funds

collected but not yet remitted by our retail distributors and not funded by our line of credit.

We have no control over or access to customer funds remitted by our retail distributors to the bank
accounts. Customer funds therefore are not our assets, and we do not recognize them in our consolidated
financial statements. As of December 31, 2010 and 2009, total funds held in the bank accounts for the

62

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

benefit of our customers totaled $251.8 million and $194.1 million, respectively, of which $9.4 million and
$19.8 million, respectively, related to funds for prepaid debit cards and cash transfer products that had not
yet been activated by the customers.

Accounts Receivable, Net

Accounts receivable is comprised principally of receivables due from card issuing banks, overdrawn
account balances due from cardholders, trade accounts receivable and other receivables. We record
accounts receivable net of reserves for estimated uncollectible accounts. Receivables due from card
issuing banks primarily represent revenue-related funds collected by the card issuing banks from our retail
distributors, merchant banks and cardholders that have yet to be remitted to us. These receivables are
generally collected within a short period of time based on the remittance terms in our agreements with the
card issuing banks.

Overdrawn Account Balances Due from Cardholders and Reserve for Uncollectible Overdrawn
Accounts

Cardholder account overdrafts may arise from maintenance fee assessments on our GPR cards or
from purchase transactions that we honor on GPR or gift cards, in each case in excess of the funds in a
cardholder’s account. We are exposed to losses from unrecovered cardholder account overdrafts. We
establish a reserve for uncollectible overdrawn accounts. We classify overdrawn accounts into age groups
based on the number of days that have elapsed since an account has had activity, such as a purchase,
ATM transaction or maintenance fee assessment. We calculate a reserve factor for each age group based
on the average recovery rate for the most recent six months. These factors are applied to these age groups
to estimate our overall reserve. When more than 90 days have passed without activity in an account, we
consider recovery to be remote and write off the full amount of the overdrawn account balance. We include
our provision for uncollectible overdrawn accounts related to maintenance fees as an offset to card
revenues in the accompanying consolidated statements of operations. We include our provision for
uncollectible overdrawn accounts related to purchase transactions in other general and administrative
expenses in the accompanying consolidated statements of operations.

Property and Equipment

We carry our property and equipment at cost less accumulated depreciation and amortization. We
generally compute depreciation on property and equipment using the straight-line method over the
estimated useful
lives of the assets, except for internal-use software in development, which is not
depreciated. We generally compute amortization on tenant improvements using the straight-line method
over the shorter of the related lease term or estimated useful lives of the improvements. We expense
expenditures for maintenance and repairs as incurred.

The estimated useful lives of the respective classes of assets are as follows:

Computer equipment, furniture and office

3-4 years

equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Computer software purchased . . . . . . . . . . . . . . 3 years
Capitalized internal-use software . . . . . . . . . . . . 2 years
Tenant improvements . . . . . . . . . . . . . . . . . . . . . Shorter of the useful life or the lease term

We capitalize certain internal and external costs incurred to develop internal-use software during the
application development stage. We also capitalize the cost of specified upgrades and enhancements to
internal-use software that result in additional functionality. Once a development project is substantially

63

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

complete and the software is ready for its intended use, we begin depreciating these costs on a straight-
line basis over the internal-use software’s estimated useful life.

Impairment of Long Lived Assets

We evaluate long-lived assets for impairment whenever events or changes in circumstances indicate
that the carrying amount of an asset may not be recoverable. If the sum of expected undiscounted future
cash flows from an asset is less than the carrying amount of the asset, we recognize an impairment loss.
We measure the loss as the amount by which the carrying amount exceeds its fair value calculated using
the present value of estimated net future cash flows. Included in other general and administrative
expenses in our consolidated statements of operations for the year ended December 31, 2010, the five
months ended December 31, 2009 and the year ended July 31, 2009 were $409,000, $77,000 and
$405,000, respectively, of recognized impairment losses on internal-use software. We identified no
indicators of impairment during the year ended July 31, 2008.

Amounts Due to Card Issuing Banks for Overdrawn Accounts

Our card issuing banks fund overdrawn cardholder account balances on our behalf. Amounts funded
are due from us to the card issuing banks based on terms specified in the agreements with the card issuing
banks. Generally, we expect to settle these obligations within 12 months.

Amounts Due Under Line of Credit

After a consumer purchases a new card or cash transfer product at a retail location, we make the
funds immediately available once the consumer goes online or calls a toll-free number to activate the new
card or add funds from a cash transfer product. Since our retail distributors do not remit funds to our card
issuing banks, on average, for three business days, we maintain a line of credit with certain card issuing
banks that is available to fund any cash requirements related to the timing difference between funds
remitted by our retail distributors to the card issuing banks and funds utilized by consumers. We repay any
draws on this line of credit when our retail distributors remit the funds to the card issuing banks’ bank
accounts.

Revenue Recognition

Our operating revenues consist of card revenues, cash transfer revenues and interchange revenues.
We recognize revenue when the price is fixed or determinable, persuasive evidence of an arrangement
exists, the product is sold or the service is performed, and collectibility of the resulting receivable is
reasonably assured.

Card revenues consist of new card fees, monthly maintenance fees, ATM fees, and other revenues.
We charge new card fees when a consumer purchases a new card in a retail store. We defer and recognize
new card fee revenues on a straight-line basis over our average card lifetime, which is currently nine
months for our GPR cards and six months for our gift cards. We determine the average card lifetime based
on our recent historical data for comparable products. We measure card lifetime for our GPR cards as the
period of time, inclusive of reload activity, between sale (or activation) of the card and the date of the last
positive balance. We measure the card lifetime for our gift cards as the redemption period during which
cardholders perform the substantial majority of their transactions. We reassess average card lifetime
quarterly. We report the unearned portion of new card fees as a component of deferred revenue in our
consolidated balance sheets. We charge maintenance fees on a monthly basis pursuant to the terms and
conditions in the applicable cardholder agreements. We recognize monthly maintenance fees ratably over
the month for which they are assessed. We charge ATM fees to cardholders when they withdraw money or

64

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

conduct other transactions at certain ATMs in accordance with the terms and conditions in the applicable
cardholder agreements. We recognize ATM fees when the withdrawal is made by the cardholder, which is
the same time our service is completed and the fees are assessed. Other revenues consist of customer
service fees, and fees associated with optional products or services, which we generally offer to
consumers during the card activation process. We charge customer service fees pursuant to the terms
and conditions in the applicable cardholder agreements and recognize them when the underlying services
are completed. Optional products and services that generate other revenues include providing a second
card for an account, expediting delivery of the personalized debit card that replaces the temporary card
obtained at the retail store, and upgrading a cardholder account to one of our upgrade programs. We
generally recognize revenue related to optional products and services when the underlying services are
completed, but we treat revenues related to our upgrade programs in a manner similar to new card fees
and monthly maintenance fees.

We generate cash transfer revenues when consumers purchase our cash transfer products (reload
services) in a retail store. We recognize these revenues when the cash transfer transactions are
completed, generally within three business days from the time of sale of these products.

We earn interchange revenues from fees remitted by the merchant’s bank, which are based on rates
established by Visa and MasterCard, when cardholders make purchase transactions using our cards. We
recognize interchange revenues as these transactions occur.

We report our different types of revenues on a gross or net basis based on our assessment of whether
we act as a principal or an agent in the transaction. To the extent we act as a principal in the transaction, we
report revenues on a gross basis. In concluding whether or not we act as a principal or an agent, we
evaluate whether we have the substantial risks and rewards under the terms of the revenue-generating
arrangements, whether we are the party responsible for fulfillment of the services purchased by the
cardholders, and other factors. For all of our significant revenue-generating arrangements, including GPR
and gift cards, we record revenues on a gross basis.

Generally, customers have limited rights to a refund of a new card fee or a cash transfer fee. We have
elected to recognize revenues prior to the expiration of the refund period, but reduce revenues by the
amount of expected refunds, which we estimate based on actual historical refunds.

On occasion, we enter into incentive agreements with our retail distributors designed to increase
product acceptance and sales volume. We record incentive payments, including the issuance of equity
instruments, as a reduction of revenues and recognize them over the period the related revenues are
recognized or as services are rendered, as applicable.

Sales and Marketing Expenses

Sales and marketing expenses primarily consist of sales commissions, advertising and marketing
expenses, and the costs of manufacturing and distributing card packages, placards, and promotional
materials to our retail distributors’ locations and personalized GPR cards to consumers who have activated
their cards.

We pay our retail distributors and brokers commissions based on sales of our prepaid debit cards and
cash transfer products in their stores. We defer and expense commissions related to new cards sales
ratably over the average card lifetime, which is currently nine months for our GPR cards and six months for
our gift cards. We expense commissions related to cash transfer products when the cash transfer
transactions are completed. Sales commissions were $82.4 million for the year ended December 31,

65

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

2010, $19.0 million for the five months ended December 31, 2009, and $50.8 million and $40.7 million for
the years ended July 31, 2009 and 2008, respectively.

We expense costs for the production of advertising as incurred. The cost of media advertising is
expensed when the advertising first takes place. Advertising and marketing expenses were $15.6 million
for the year ended December 31, 2010, $1.5 million for the five months ended December 31, 2009, and
$7.0 million and $13.6 million for the years ended July 31, 2009 and 2008, respectively.

We record the costs associated with card packages and placards as prepaid expenses, and we record
the costs associated with personalized GPR cards as deferred expenses. We recognize the prepaid cost of
card packages and placards over the related sales period, and we amortize the deferred cost of
personalized GPR cards, when activated, over the average card lifetime, currently nine months. Our
manufacturing and distributing costs were $24.9 million for the year ended December 31, 2010, $10.8 mil-
lion for the five months ended December 31, 2009, and $18.0 million and $15.3 million for the years ended
July 31, 2009 and 2008, respectively. Included in our manufacturing and distributing costs were shipping
and handling costs of $2.7 million, $1.2 million, and $2.3 million and $1.3 million for the year ended
December 31, 2010, five months ended December 31, 2009, and years ended July 31, 2009 and 2008,
respectively. Also included in our manufacturing and distributing costs was a liability that we incurred for
use tax to various states related to purchases of materials since no sales tax is charged to customers when
new cards or cash transfer transactions are purchased.

Employee Stock-Based Compensation

Effective August 1, 2006, we adopted a new accounting standard using the prospective transition
method, which required compensation expense to be recognized on a prospective basis. Compensation
expense recognized relates to stock options granted, modified, repurchased, or cancelled on or after
August 1, 2006 and stock purchases under our employee stock purchase plan, or ESPP. We record
compensation expense using the fair value method of accounting. For stock options and stock purchases
under our ESPP, we base compensation expense on fair values estimated at the grant date using the
Black-Scholes option-pricing model. For stock awards, we base compensation expense on the estimated
fair value of our common stock at the grant date. We recognize compensation expense for awards with
only service conditions that have graded vesting schedules on a straight-line basis over the vesting period
of the award. Vesting is based upon continued service to our company.

We continue to account for stock options granted to employees prior to August 1, 2006, using the
intrinsic value method. Under the intrinsic value method, compensation associated with stock awards to
employees was determined as the difference, if any, between the fair value of the underlying common
stock on the grant date, and the price an employee must pay to exercise the award. We measure the fair
value of equity instruments issued to non-employees as of the earlier of the date a performance
commitment has been reached by the counterparty or the date performance is completed by the
counterparty. We determine the fair value using the Black-Scholes option-pricing model or the fair value
of our common stock, as applicable, and recognize related expense in the same periods that the goods or
services are received.

For additional information, refer to Note 10 — Stock-Based Compensation.

Income Taxes

Our income tax expense is comprised of current and deferred income tax expense. Current income
tax expense approximates taxes to be paid or refunded for the current period. Deferred income tax
expense results from the changes in deferred tax assets and liabilities during the periods. These gross

66

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 2 — Summary of Significant Accounting Policies (continued)

deferred tax assets and liabilities represent decreases or increases in taxes expected to be paid in the
future because of future reversals of temporary differences between the bases of assets and liabilities as
measured by tax laws and their bases as reported in our consolidated financial statements. We also
recognize deferred tax assets for tax attributes such as net operating loss carryforwards and tax credit
carryforwards. We record valuation allowances to reduce deferred tax assets to the amounts we conclude
are more likely-than-not to be realized in the foreseeable future.

We recognize and measure income tax benefits based upon a two-step model: 1) a tax position must
be more likely-than-not to be sustained based solely on its technical merits in order to be recognized, and
2) the benefit is measured as the largest dollar amount of that position that is more likely-than-not to be
sustained upon settlement. The difference between the benefit recognized for a position and the tax
benefit claimed on a tax return is referred to as an unrecognized tax benefit. We accrue income tax related
interest and penalties, if applicable, within income tax expense.

For additional information, refer to Note 6 — Income Taxes.

Earnings Per Common Share

We have multiple classes of common stock and our preferred stockholders, during the periods their
shares were outstanding, were entitled to participate with common stockholders in the distributions of
earnings through dividends. Therefore, we apply the two-class method in calculating earnings per
common share, or EPS. The two-class method requires net income, after deduction of any preferred
stock dividends, deemed dividends on preferred stock redemptions, and accretions in the carrying value
on preferred stock, to be allocated between each class or series of common and preferred stockholders
based on their respective rights to receive dividends, whether or not declared. Basic EPS is then calculated
by dividing net income allocated to each class of common stockholders by the respective weighted-
average common shares issued and outstanding.

In addition, for diluted EPS, the conversion of Class B common stock can affect net income allocated
to Class A common stockholders. Where the effect of this conversion is dilutive, we adjust net income
allocated to Class A common stockholders by the associated allocated earnings of the convertible
securities. We divide adjusted net income for each class of common stock by the respective weighted-
average number of the common shares issued and outstanding for each period plus amounts representing
the dilutive effect of outstanding stock options and outstanding warrants, shares to be purchased under our
employee stock purchase plan and the dilution resulting from the conversion of convertible securities, if
applicable. We exclude the effects of convertible securities and outstanding warrants and stock options
from the computation of diluted EPS in periods in which the effect would be antidilutive. We calculate
dilutive potential common shares using the treasury stock method, if-converted method and the two-class
method, as applicable.

For additional information, refer to Note 11 — Earnings Per Common Share.

Fair Values of Financial Instruments

Our financial instruments, including unrestricted cash and cash equivalents, restricted cash, settle-
ment assets and obligations, accounts receivable, certain other assets, accounts payable, and other
accrued liabilities, are short-term, and, accordingly, we believe their carrying amounts approximate their
respective fair values.

67

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 3 — Accounts Receivable

Accounts receivable consisted of the following:

December 31, 2010

December 31, 2009

(In thousands)

Overdrawn account balances due from cardholders . . .
Reserve for uncollectible overdrawn accounts . . . . . . .

$ 17,560
(11,823)

Net overdrawn account balances due from

cardholders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reserve for uncollectible trade accounts. . . . . . . . . . . .

Net trade receivables . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivables due from card issuing banks . . . . . . . . . . .
Payroll taxes due from related parties (Note 5) . . . . . . .
Other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,737
968
(3)

965
27,588
—
1,671

Accounts receivable, net. . . . . . . . . . . . . . . . . . . . . . . .

$ 35,961

$12,072
(7,460)

4,612
647
(110)

537
22,123
2,417
598

$30,287

Activity in the reserve for uncollectible overdrawn accounts consisted of the following:

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009
(In thousands)

Year Ended July 31,
2009
2008

Balance, beginning of

period . . . . . . . . . . . . . . . . .

$ 7,460

$ 6,448

$ 5,277

$ 2,718

Provision for uncollectible
overdrawn accounts:
Fees . . . . . . . . . . . . . . . . . .
Purchase transactions. . . . .
Charge-offs . . . . . . . . . . . . . .

43,634
2,459
(41,730)

10,255
963
(10,206)

20,187
2,361
(21,377)

13,652
2,483
(13,576)

Balance, end of period . . . . . .

$ 11,823

$ 7,460

$ 6,448

$ 5,277

Note 4 — Property and Equipment

Property and equipment consisted of the following:

December 31, 2010

December 31, 2009

(In thousands)

Computer equipment, furniture, and office equipment . .
Computer software purchased . . . . . . . . . . . . . . . . . . .
Capitalized internal-use software . . . . . . . . . . . . . . . . .
Tenant improvements . . . . . . . . . . . . . . . . . . . . . . . . . .

Less accumulated depreciation and amortization . . . . .

$ 14,643
6,035
21,816
1,427

43,921
(25,887)

Property and equipment, net

. . . . . . . . . . . . . . . . . . . .

$ 18,034

$ 10,180
3,802
15,114
1,277

30,373
(18,400)

$ 11,973

Depreciation and amortization expense was $7.6 million for the year ended December 31, 2010,
$2.3 million for the five months ended December 31, 2009 and $4.6 million and $4.4 million for the years
ended July 31, 2009 and 2008, respectively. Included in those amounts are depreciation expense related to

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GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 4 — Property and Equipment (continued)

internal-use software of $3.8 million for the year ended December 31, 2010, $1.3 million for the five months
ended December 31, 2009 and $2.5 million and $2.4 million for the years ended July 31, 2009 and 2008,
respectively. The net carrying value of capitalized internal-use software was $8.4 million and $5.5 million at
December 31, 2010 and 2009, respectively.

Note 5 — Related Party Transactions

At December 31, 2010, we had no related party receivables or payables. At December 31, 2009, we
had receivables of $2.3 million due from our Chief Executive Officer and $0.1 million due from our Chief
Financial Officer. These receivables were related to federal and state payroll taxes arising from stock
awards granted and stock options exercised that we are required to remit to the various taxing authorities.
We recorded these receivables as a component of accounts receivable, net, on our consolidated balance
sheet as of December 31, 2009. We collected these receivables in cash in January 2010.

Prior to December 31, 2009, we had related party notes receivable, as described below. All of these
related party notes receivable were repaid in full, including accrued interest of $936,000, in November 2009.

We loaned $3.0 million in March 2004 and $0.8 million in February 2006 to our current Chief Executive
Officer bearing interest at rates of 3.5% and 4.5%, respectively, compounded semiannually. All principal
and unpaid interest outstanding under the loans was due in March 2011. The loans were collateralized by
2,500,000 shares of our common stock owned by the officer and pledged under a stock pledge agreement.
We classified the outstanding balance of these loans, including capitalized interest of $735,000 and
$575,000 at July 31, 2009 and 2008, respectively, as a reduction in stockholders’ equity. We recorded
interest on these loans of $41,000 for the five months ended December 31, 2009 and $160,000 and
$155,000 for the years ended July 31, 2009 and 2008, respectively, as additional paid-in-capital.

During the three-year period ended July 31, 2009, we loaned an aggregate amount of $1.1 million to
an executive to purchase common stock. The $1.1 million was loaned in seven installments, each
installment ranging from $18,000 to $622,000. The interest rate on the loan was specified for each
installment and ranged from 2.72% to 5.14%, compounded semiannually. All principal and unpaid interest
outstanding under the loan was due in May 2013. The loan was collateralized by 898,000 shares of our
common stock owned by the officer and a full recourse promissory note. We classified the outstanding
balance of the loan, including capitalized interest of $127,000 and $77,000 at July 31, 2009 and 2008,
respectively, as a reduction in stockholders’ equity. We recorded interest on these loans of $13,000 for the
five months ended December 31, 2009 and $50,000 and $36,000 for the years ended July 31, 2009 and
2008, respectively, as additional paid-in-capital.

We loaned $120,000 in February 2008 to our current Chief Financial Officer to purchase common
stock. The loan had an interest rate of 3.48%, compounded semiannually. All principal and unpaid interest
outstanding under the loan was due in February 2015. The loan was collateralized by 85,000 shares of our
common stock owned by the officer and a full recourse promissory note. We classified the outstanding
balance of the loan, including capitalized interest of $7,000 and $2,000 at July 31, 2009 and 2008,
respectively, as a reduction in stockholders’ equity. We recorded interest on the loan of $1,000 for the five
months ended December 31, 2009 and $5,000 and $2,000 for the years ended July 31, 2009 and 2008,
respectively, as additional paid-in-capital.

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GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 6 — Income Taxes

The components of income tax expense were as follows:

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009
(In thousands)

Year Ended July 31,
2009
2008

Current:

Federal . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . .

Current income tax expense . . .
Deferred:

Federal . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . .

Deferred income tax expense

(benefit) . . . . . . . . . . . . . . . .

$26,638
1,466

28,104

(579)
(125)

(704)

Income tax expense . . . . . . . . .

$27,400

$4,389
1,845

6,234

3,114
416

3,530

$9,764

$22,645
5,988

$ 9,611
2,610

28,633

12,221

(1,662)
(69)

74
(34)

(1,731)

40

$26,902

$12,261

Income tax expense for the year ended December 31, 2010, the five months ended December 31,
2009 and the years ended July 31, 2009 and 2008 varied from the amount computed by applying the
federal statutory income tax rate to income before income taxes. A reconciliation between the expected
federal income tax expense using the federal statutory tax rate of 35% and our actual income tax expense
was as follows:

U.S. federal income tax . . . . . . . . . . . .
State income taxes, net of federal

benefit . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible offering costs . . . . . . . .
Change in state tax apportionment

method . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009

Year Ended
July 31,

2009

2008

35.0%

35.0%

35.0% 35%

3.8
2.4

(4.6)
2.7

6.7
—

—
—

6.1
—

—
0.9

5.7
—

—
0.7

Income tax expense . . . . . . . . . . . . . . .

39.3%

41.7%

42.0% 41.4%

The effective tax rates for the periods above differ from the expected federal statutory tax rate of 35%
primarily due to state income taxes, net of the federal tax benefit. For the year ended December 31, 2010,
our effective tax rate was also impacted by several discrete items. In May 2010, the California Franchise
Tax Board, or FTB, approved our petition to use an alternative apportionment method provided for in
Revenue and Tax Code Section 25137. The alternative method, known as the market-source approach,
allows us to apportion income to California based on a customer’s address, rather than apportion income
based on cost of performance, which is the standard method under existing law. Under the market-source
approach, we apportion less income to California, resulting in a lower effective state tax rate. The petition is
retroactive to our 2009 tax year, prior to the change in our fiscal year from July 31 to December 31. We
recognized the effect of the change in apportionment method, including the retroactive tax benefit, in our
consolidated financial statements for the year ended December 31, 2010. The benefit from the change in
apportionment method was partially offset by non-deductible offering costs recognized during the year

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 6 — Income Taxes (continued)

ended December 31, 2010. Excluding the impact of these discrete items, our effective tax rate would have
been 39.7%.

The tax effects of temporary differences that give rise to significant portions of our deferred tax assets

and liabilities were as follows:

December 31, 2010

December 31, 2009

(In thousands)

Deferred tax assets:

Reserve for overdrawn accounts . . . . . . . . . . . . . . . .
State income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities:

Internal-use software costs . . . . . . . . . . . . . . . . . . . .
Deferred expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . .

$ 4,811
(8)
2,632
595

8,030

(3,254)
(3,378)
(1,338)

(7,970)

$ 3,280
479
1,454
874

6,087

(2,423)
(2,697)
(487)

(5,607)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . .

$

60

$

480

Total net deferred tax assets and liabilities are included in our consolidated balance sheets as follows:

Current net deferred tax assets . . . . . . . . . . . . . . . . . .
Noncurrent net deferred tax liabilities . . . . . . . . . . . . . .

$ 5,398
(5,338)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . .

$

60

$ 4,634
(4,154)

$

480

December 31, 2010

December 31, 2009

(In thousands)

In assessing whether a valuation allowance is needed for our deferred tax assets, we consider
whether it is more likely-than-not that some portion or all of the deferred tax assets will not be realized. The
ultimate realization of our deferred tax assets is dependent upon our generation of sufficient taxable
income of the appropriate character during the periods in which those temporary differences become
deductible. We consider the scheduled reversal of deferred tax liabilities and projected future taxable
income in making this assessment. Based upon the level of our historical taxable income and projections of
our future taxable income over the periods in which the temporary differences resulting in the deferred tax
assets are deductible, we believe it is more likely than not that we will realize the benefits of our deferred tax
assets. Accordingly, we recorded no valuation allowance as of December 31, 2010 or 2009.

As of December 31, 2010 and 2009, we had no unutilized net operating loss carryforwards.

In accounting for income taxes, we followed the guidance related to uncertainty in income taxes. The
guidance prescribes a comprehensive framework for the financial statement recognition, measurement,
presentation, and disclosure of uncertain income tax positions that we have taken or anticipate taking in a
tax return, and includes guidance on de-recognition, classification, interest and penalties, accounting in
interim periods, and transition rules. We have concluded that we have no significant unrecognized tax
benefits. We are subject to examination by the Internal Revenue Service, or IRS, and various state tax
authorities. Our consolidated federal income tax returns for the years ended July 31, 2005 and 2008 have

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 6 — Income Taxes (continued)

been examined by the IRS, and there have been no material changes in our tax liabilities for those years.
We generally remain subject to examination of our federal income tax returns for the year ended July 31,
2007 and later years. We generally remain subject to examination of our various state income tax returns
for a period of four to five years from the respective dates the returns were filed.

Note 7 — Borrowing Agreements

In March 2009, we increased the balance available on our line of credit from $12.0 million to
$15.0 million. In March 2010, we renewed our line of credit, reducing the balance available from
$15.0 million to $10.0 million. This line of credit matures on March 24, 2011, and bears interest at LIBOR
(as published in The Wall Street Journal) plus 3.50%. We also reduced our cash collateral requirements
from $15.0 million to $5.0 million. We present our cash collateral requirements on our consolidated
balance sheets as restricted cash. There was no outstanding borrowing on this line of credit at Decem-
ber 31, 2010 or 2009.

Note 8 — Concentrations of Credit Risk

Financial instruments that subject us to concentration of credit risk consist primarily of unrestricted
cash and cash equivalents, restricted cash, accounts receivable, and settlement assets. We deposit our
unrestricted cash and cash equivalents and our restricted cash with regional and national banking
institutions, including certain of our card issuing banks, that we periodically monitor and evaluate for
creditworthiness. Credit risk for our accounts receivable is concentrated with card issuing banks and our
customers, and this risk is mitigated by the relatively short collection period and our large customer base.
We do not require or maintain collateral for accounts receivable. We maintain reserves for uncollectible
overdrawn accounts and uncollectible trade receivables. Credit risk for our settlement assets is concen-
trated with our retail distributors, which we periodically monitor.

Note 9 — Stockholders’ Equity

In March 2010, our board of directors amended our Certificate of Incorporation to adopt a dual class
structure for our common stock. The two classes of common stock are Class A common stock and Class B
common stock. Upon adoption, all our common stock outstanding converted to Class B common stock. In
July 2010, we filed a restated Certificate of Incorporation that increased the number of authorized Class A
and Class B common stock from 75,000,000 shares each to 100,000,000 shares each and reduced the
number of authorized shares of preferred stock from 25,553,267 to 5,000,000.

Common Stock

Our Certificate of Incorporation specifies the following rights, preferences, and privileges for our

common stockholders.

Voting

Holders of our Class A common stock are entitled to one vote per share and holders of our Class B
common stock are entitled to ten votes per share. In general, holders of our Class A common stock and
Class B common stock will vote together as a single class on all matters (including the election of directors)
submitted to a vote of stockholders, unless otherwise required by law. Delaware law could require either

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

our Class A common stock or our Class B common stock to vote separately as a single class in the
following circumstances:

(cid:129) If we were to seek to amend our Certificate of Incorporation to increase the authorized number of
shares of a class of stock, or to increase or decrease the par value of a class of stock, then that class
would be required to vote separately to approve the proposed amendment; and

(cid:129) If we were to seek to amend our Certificate of Incorporation in a manner that altered or changed the
powers, preferences or special rights of a class of stock in a manner that affected its holders
adversely,
then that class would be required to vote separately to approve the proposed
amendment.

Our Certificate of Incorporation requires the separate vote and majority approval of each class of our
common stock prior to distributions, reclassifications and mergers or consolidations that would result in
one class of common stock being treated in a manner different from the other, subject to limited exceptions,
and amendments of our Certificate of Incorporation that would affect our dual class stock structure.

We have not provided for cumulative voting for the election of directors in our restated Certificate of
Incorporation. In addition, our Certificate of Incorporation provides that, if we become a bank holding
company, a holder, or group of affiliated holders, of more than 24.9% of our common stock may not vote
shares representing more than 14.9% of the voting power represented by the outstanding shares of our
Class A and Class B common stock.

Dividends

Subject to preferences that may apply to any shares of preferred stock outstanding at the time, the
holders of outstanding shares of our Class A and Class B common stock are entitled to receive dividends
out of funds legally available at the times and in the amounts that our board of directors may determine. In
the event a dividend is paid in the form of shares of common stock or rights to acquire shares of common
stock, the holders of Class A common stock will receive Class A common stock, or rights to acquire Class A
common stock, as the case may be, and the holders of Class B common stock will receive Class B
common stock, or rights to acquire Class B common stock, as the case may be. However, in general and
subject to certain limited exceptions, without approval of each class of our common stock, we may not pay
any dividends or make other distributions with respect to any class of common stock unless at the same
time we make a ratable dividend or distribution with respect to each outstanding share of common stock,
regardless of class.

Liquidation

Upon our liquidation, dissolution or winding-up, the assets legally available for distribution to our
stockholders would be distributable ratably among the holders of our Class A and Class B common stock
and any participating preferred stock outstanding at that time after payment of liquidation preferences, if
any, on any outstanding shares of our preferred stock and payment of other claims of creditors.

Preemptive or Similar Rights

Neither our Class A nor our Class B common stock is entitled to preemptive rights, and neither is

subject to redemption.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

Conversion

Our Class A common stock is not convertible into any other shares of our capital stock. Each share of
our Class B common stock is convertible at any time at the option of the holder into one share of our
Class A common stock. In addition, each share of our Class B common stock will convert automatically into
one share of our Class A common stock upon any transfer, whether or not for value, except for estate
planning, intercompany and other similar transfers or upon the date that the total number of shares of our
Class B common stock outstanding represents less than 10% of the total number of shares of our Class A
and Class B common stock outstanding. Once transferred and converted into Class A common stock, the
Class B common stock may not be reissued. No class of our common stock may be subdivided or
combined unless the other class of our common stock concurrently is subdivided or combined in the same
proportion and in the same manner.

Non-Employee Stock-Based Payments

Shares Subject to Repurchase

In May 2010, we amended our commercial agreement with Walmart, our largest retail distributor, and
GE Money Bank. The amendment modifies the terms of our agreement related to our co-branded GPR
MoneyCard, which significantly increased the sales commission rates we pay to Walmart for our products
sold in their stores. The new agreement has a five-year term commencing May 1, 2010. As an incentive to
amend our prepaid card program agreement, we issued Walmart 2,208,552 shares of our Class A
common stock. These shares are subject to our right to repurchase them at $0.01 per share upon
termination of our agreement with Walmart other than a termination arising out of our knowing, intentional
and material breach of the agreement. Our right to repurchase the shares lapses with respect to
36,810 shares per month over the 60-month term of the agreement. The repurchase right will expire
as to all shares of Class A common stock that remain subject to the repurchase right if we experience a
“prohibited change of control,” as defined in the agreement, if we experience a “change of control,” as
defined in the stock issuance agreement, or under certain other limited circumstances, which we currently
believe are remote. We have also granted Walmart registration rights for all of its shares of our Class A
common stock that are no longer subject to our repurchase right. In connection with the share issuance,
Walmart entered into an agreement to vote its shares in proportion to the way the rest of our stockholders
vote their shares. As of December 31, 2010, 294,480 shares of Class A common stock issued to Walmart
were no longer subject to the repurchase right.

Warrant

On March 3, 2009, we entered into a sales and marketing agreement with a third party that contained
a contingent warrant
feature. The warrant provides the third party with an option to purchase
3,426,765 shares of our common stock at a per share price of $23.70 if certain sales volume or revenue
targets are achieved. A further 856,691 shares become eligible for purchase under the warrant should
either of these targets be achieved and additional specified marketing and promotional activities take
place.

The shares become eligible for purchase under the warrant at any time the targets are achieved prior
to the earlier of March 3, 2014 or the termination of the sales and marketing agreement. Once eligible for
purchase, the purchase option expires on the earliest of: (1) the date at which the sales and marketing
agreement with the third party is terminated; (2) the date of a change of control transaction of our
company; or (3) March 3, 2017.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

The warrant is redeemable for cash by the holder if we fail to perform in accordance with the
customary contractual terms of the sales and marketing agreement. Should the third party fail to perform in
accordance with the terms of the sales and marketing agreement, we obtain an option to repurchase any
shares previously issued under the warrant.

As the option to purchase shares under the warrant is contingent upon the achievement of certain
sales volume or revenue targets, there is a possibility that no shares will become eligible for purchase.
Based on different possible outcomes, we developed a range of fair values for the warrant, and we
measured the warrant at its current lowest aggregate fair value within that range. As none of the
performance conditions have been met, the lowest aggregate fair value is zero. Accordingly, we have
not assigned any value to the warrant in our consolidated financial statements as of December 31, 2010 or
2009.

Follow-on Offering

On December 13, 2010, we completed a follow-on offering of 4,269,051 shares of our Class A
common stock at an offering price of $61.00 per share, all of which were sold by existing stockholders. We
did not receive any proceeds from the sale of shares of our Class A common stock on the follow-on
offering. Concurrent with the completion of the follow-on offering, certain selling stockholders exercised
vested options to purchase 936,301 shares of Class B common stock with a weighted-average exercise
price of $4.32 in order to sell the underlying shares of Class A common stock in the follow-on offering. We
received aggregate proceeds of $4.0 million from these exercises.

Convertible Preferred Stock

We had no shares of convertible preferred stock outstanding as of December 31, 2010. Our

convertible preferred stock at December 31, 2009 consisted of the following:

December 31, 2009

Series
Series A . . . . . . . . . . . . . . . . . . . . . .
Series B . . . . . . . . . . . . . . . . . . . . . .
Series C . . . . . . . . . . . . . . . . . . . . . .
Series C-1. . . . . . . . . . . . . . . . . . . . .
Series C-2. . . . . . . . . . . . . . . . . . . . .

Number of Shares

Authorized

Outstanding

Liquidation
Amount

Proceeds Net of
Issuance Costs

(In thousands)

6,520
3,197
10,114
4,541
1,182

25,554

6,404
3,177
9,939
4,240
1,182

24,942

$ 1,930
2,186
8,230
5,976
13,000

$31,322

$ 1,877
2,008
8,136
5,976
12,979

$30,976

Prior to our initial public offering, our Certificate of Incorporation specified the following rights,

preferences, and privileges for our preferred stockholders.

Voting

Each share of Series A, B, C, C-1, and C-2 convertible preferred stock had voting rights equal to the
number of shares of common stock into which it was convertible and voted together as one class with the
common stock. Our preferred stockholders were entitled to elect four directors. Additionally, the holders of
our Series C, C-1 and C-2 shares, voting together, were entitled to elect one director. The approval of at

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

least 67% of the then-outstanding number of shares of convertible preferred stock and a majority of the
then-outstanding Series C, C-1 and C-2 convertible preferred stock, voting together as a separate class,
was required to, among other things: change the rights and preferences of our preferred stock; change our
authorized share capital; redeem shares of our capital stock; increase the number of shares available for
issuance under our stock plan; declare or pay any dividend; take any action that results in a merger, sale of
control, or any other transaction in which all or substantially all of our assets or more than 50% of the voting
power of our company was disposed of; and the dissolution or winding up of our company.

Dividends

Our Series A, B, C, C-1, and C-2 convertible preferred stockholders were entitled to receive
noncumulative dividends at the per annum rates of $0.024, $0.055, $0.066, $0.113, and $0.88, respec-
tively, when and if declared by our board of directors. The holders of Series A, B, C, C-1, and C-2
convertible preferred stock were also entitled to participate in dividends on our common stock, when and if
declared by our board of directors, on an as-converted basis. Our board of directors did not declare any
dividends on our convertible preferred stock or common stock during the year ended December 31, 2010,
the five months ended December 31, 2009 or the years ended July 31, 2009 and 2008.

Liquidation

In the event of any liquidation, dissolution, or winding up of our company, the available funds and
assets that may be legally distributed to our stockholders would be distributed, without preference, to the
holders of our Series A, B, C, C-1, and C-2 convertible preferred stock at amounts equal to $0.30, $0.69,
$0.83, $1.41, and $11.00 per share, respectively. Upon completion of the distributions to each series of
convertible preferred stock, all remaining funds and assets available for distribution were required to be
distributed on a pro rata basis among holders of our common stock. If upon any liquidation, dissolution, or
winding up of our company, the available funds and assets were insufficient to permit the payment to
holders of each series of convertible preferred stock of the full preferential amounts, then the entire
remaining funds and assets would be distributed on a pro rata basis among holders of each series of
convertible preferred stock in proportion to their preferential amounts.

A liquidation, dissolution, or winding up of our company included the acquisition of our company by
another entity by merger, consolidation, sale of voting control, or any other transaction or series of
transactions in which all our stockholders immediately prior to such transaction hold less than 50% of the
voting power of the surviving entity. Upon such an event, all of the holders of each class of stock were
eligible to participate in all available remaining funds and assets.

Conversion

Each share of Series A, B, C, C-1, and C-2 convertible preferred stock was convertible into our
common stock, at the option of the holder, according to a conversion ratio, subject to adjustment for
dilution. Each share of Series A, B, C, C-1, and C-2 convertible preferred stock automatically converted
into the number of shares of common stock into which such shares were convertible at the then-effective
conversion ratio upon: (1) the closing of a public offering of common stock at a per share price of at least
$2.48 per share with gross proceeds of at least $25 million, or (2) the consent of the holders of the majority
of our convertible preferred stock, provided, however, that no shares of Series C, C-1, or C-2 convertible
preferred stock would have been automatically converted pursuant to such consent unless a majority of
the then-outstanding Series C, C-1, and C-2 convertible preferred stockholders, voting together as
separate class, also consented to such conversion.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

Registration Rights Agreement

We are a party to a registration rights agreement with certain of our investors, pursuant to which we
have granted those persons or entities the right to register shares of common stock held by them under the
Securities Act of 1933, as amended, or the Securities Act. Holders of these rights are entitled to demand
that we register their shares of common stock under the Securities Act so long as certain conditions are
satisfied and require us to include their shares of common stock in future registration statements that may
be filed, either for our own account or for the account of other security holders exercising registration rights.
In addition, after an initial public offering, these holders have the right to request that their shares of
common stock be registered on a Form S-3 registration statement so long as certain conditions are
satisfied and the anticipated aggregate sales price of the registered shares as of the date of filing of the
Form S-3 registration statement is at least $1 million. The foregoing registration rights are subject to
various conditions and limitations, including the right of underwriters of an offering to limit the number of
registrable securities that may be included in an offering. The registration rights terminate as to any
particular shares on the date on which the holder sells such shares to the public in a registered offering or
pursuant to Rule 144 under the Securities Act. We are generally required to bear all of the expenses of
these registrations, except underwriting commissions, selling discounts and transfer taxes.

We are not obligated under the registration rights agreement to transfer consideration, whether in
cash, equity instruments, or adjustments to the terms of the financial instruments that are subject to the
registration payment arrangement, to the investors, if the registration statement is not declared effective
within the specified time or if effectiveness of the registration statement is not maintained.

Redeemable Convertible Preferred Stock

In October 2006, we entered into an agreement with a card issuing bank to provide a co-branded GPR
card program with a major retail distributor. We also entered into equity financing transactions with the
bank and an affiliated investment entity, under which we issued a warrant to purchase 500,000 shares of
our common stock in October 2006 and 2,926,458 shares of Series D redeemable convertible preferred
stock, or Series D, in December 2006. We received cash consideration of $20.0 million from the equity
financing transactions. The holder of Series D was entitled to receive noncumulative dividends at a per
annum rate of $0.547 per share and to participate in dividends on common stock on an as-converted basis,
subject to the declaration by our board of directors out of funds legally available. Series D was redeemable
for cash at the option of the holder on the seventh anniversary of its issuance. Series D was also
convertible into our common stock any time prior to redemption, at the option of the holder, based on a
conversion ratio. In the event of any liquidation, dissolution or winding up of our company, the holder of
Series D was entitled to receive an amount equal to $6.834 per share plus 20% per annum from the date of
issuance.

The freestanding warrant we issued entitled the holder to purchase 500,000 shares of our common
stock at a per share price of $6.834 any time prior to the earliest of: a) the date of our initial public offering;
b) the date of a change in control of our company; or c) October 27, 2013. The warrant was not
redeemable.

We allocated the proceeds from the issuance of the Series D and the freestanding warrant to these
instruments on a relative fair value basis. The initial allocated value of the warrant calculated using an
option-pricing model was $1.3 million. As the warrant allowed settlement only in the underlying common
stock, it was recorded at its initial allocated value as a component of additional paid-in capital.

Due to the nature of the redemption feature and other provisions, we classified Series D as temporary
equity at its initial allocated value of $18.7 million. We determined that Series D did not contain any

77

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 9 — Stockholders’ Equity (continued)

beneficial conversion features. We accreted the carrying value of the stock to its redemption value at each
reporting period with a charge to retained earnings.

On December 19, 2008, we entered into an agreement with the sole holder of Series D for an early
redemption of the 2,926,458 outstanding shares. The agreed redemption value was $39.2 million, or
$13.38 per share, which we paid in cash on December 19, 2008. Upon redemption, the Series D preferred
shares were canceled.

In addition, on December 19, 2008, we purchased a call option, which entitled us to purchase the
freestanding warrant on 500,000 shares of common stock at an exercise price of approximately $2.0 mil-
lion. The call option was exercisable any time during the period March 1, 2009 to September 1, 2009. In
June 2009, we exercised the call option and repurchased the warrant.

Note 10 — Stock-Based Compensation

Employee Stock-Based Compensation

In January 2001, we adopted the 2001 Stock Plan. The 2001 Stock Plan provided for the granting of
incentive stock options, nonqualified stock options and other stock awards. Options granted under the
2001 Stock Plan generally vest over four years and expire five or ten years from the date of grant.

In June 2010, our board of directors adopted, and in July 2010 our stockholders approved, the 2010
Equity Incentive Plan, which replaced our 2001 Stock Plan, and the 2010 Employee Stock Purchase Plan.
We reserved 2,000,000 shares of our Class A common stock for issuance under our 2010 Equity Incentive
Plan. The number of shares reserved for issuance under our 2010 Equity Incentive Plan will increase
automatically on the first day of January of each of 2011 through 2014 by up to a number of shares equal to
3% of the total outstanding shares our Class A and Class B common stock as of the immediately preceding
December 31st. The 2010 Equity Incentive Plan authorizes the award of stock options, restricted stock
awards, stock appreciation rights, restricted stock units, performance shares and stock bonuses. Options
granted under the 2010 Equity Incentive Plan generally vest over four years and expire five or ten years
from the date of grant.

The 2010 Employee Stock Purchase Plan enables eligible employees to purchase shares of our
Class A common stock periodically at a discount. Our 2010 Employee Stock Purchase Plan is intended to
qualify as an employee stock purchase plan under Section 423 of the Internal Revenue Code. We reserved
200,000 shares of our Class A common stock for issuance under our 2010 Employee Stock Purchase
Plan. The number of shares reserved for issuance under our 2010 Employee Stock Purchase Plan will
automatically increase on the first day of January of each of 2011 through 2018 by up to the number of
shares equal to 1% of the total outstanding shares of our Class A and Class B common stock as of the
immediately preceding December 31st.

Our board of directors or its compensation committee may reduce the amount of the annual increase
under the 2010 Equity Incentive Plan or 2010 Employee Stock Purchase Plan in any particular year.
Options granted under the 2010 Equity Incentive Plan generally vest over four years and expire five or ten
years from the date of grant.

The total stock-based compensation expense recognized was $7.3 million for the year ended Decem-
ber 31, 2010, including $334,000 related to our employee stock purchase plan, $6.8 million for the five
months ended December 31, 2009 and $2.5 million and $1.2 million for the years ended July 31, 2009 and
2008, respectively. The total income tax expense recognized as a component of stock-based compensation
was $1.3 million for the year ended December 31, 2010, $2.6 million for the five months ended December 31,
2009 and $0.4 million and $0.3 million for the years ended July 31, 2009 and 2008, respectively.

78

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 10 — Stock-Based Compensation (continued)

We estimated the fair value of each stock option grant on the date of grant using the following

weighted-average assumptions:

Year Ended
December 31,
2010

Five Months
Ended
December 31,
2009

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . .
Expected term (life) of options (in years). . . . . . .
Expected dividends. . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . .

2.18%
5.92
—
49.41%

2.56%
6.08
—
46.9%

Year Ended
July 31,

2009

2008

2.26% 2.98%
6.08
—

6.08
—

53.2% 54.3%

Determining the fair value of stock-based awards at their respective grant dates requires considerable
judgment, including estimating expected volatility and expected term (life). We based our expected
volatility on the historical volatility of comparable public companies over the option’s expected term.
We calculated our expected term based on the simplified method, which is the mid-point between the
weighted-average graded-vesting term of 2.16 years and the contractual term of 10 years, resulting in
6.08 years. The simplified method was chosen as a means to determine expected term as there is limited
historical option exercise experience due to our company being privately held. We derived the risk-free rate
from the average yield for the five-and seven-year zero-coupon U.S. Treasury Strips. We estimate
forfeitures at the grant date based on our historical forfeiture rate since the Plan’s inception and revise
the estimate, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

The weighted-average fair value of options granted was $15.66 for the year ended December 31,
2010, $9.47 for the five months ended December 31, 2009 and $6.98 and $2.49 for the years ended
July 31, 2009 and 2008, respectively.

The following table summarizes information by grant date for the stock options that we granted during

the preceding 12 months:

Plan

February 2, 2010 . . . . . . 2001 Stock Plan
May 6, 2010 . . . . . . . . . . 2001 Stock Plan

July 21, 2010 . . . . . . . . .

October 6, 2010 . . . . . . .

2010 Equity Incentive
Plan
2010 Equity Incentive
Plan

Number of
Shares
Subject to
Options
Granted

130,500
89,000

Per Share
Exercise
Price of
Options

25.00
32.23

Grant Date
Per Share
Fair Value of
Our Common
Stock

Per Share
Estimated
Weighted
Average Fair
Value of
Options

25.00
32.23

12.71
15.29

79,500

36.00

36.00

17.23

50,000

46.15

46.15

21.51

We granted our stock options to employees on February 2, 2010 and May 6, 2010 at exercise prices
equal to the estimated fair value of the underlying common stock, as determined on a contemporaneous
basis by our board of directors with input from management and an independent valuation firm. For all
grants made following the completion our initial public offering in July 2010, we granted stock options at
exercise prices equal to the closing price of our Class A common stock on the NYSE on the date of grant.

Stock Awards

In December 2009, our board of directors awarded 257,984 shares of common stock to our Chief
Executive Officer to compensate him for past services rendered to our company. The number of shares

79

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 10 — Stock-Based Compensation (continued)

awarded was equal to the number of shares subject to fully vested options that unintentionally expired
unexercised in June 2009. The aggregate grant date fair value of the December 2009 award was
approximately $5.2 million, based on an estimated fair value of our common stock of $20.01, as
determined by our board of directors on the date of the award. We recorded the aggregate grant date
fair value as compensation and benefits expense on the date of the award.

Stock Option Modification

On December 11, 2008, our board of directors approved the modification of options to purchase
155,500 shares of common stock previously granted on August 12, 2008, to decrease the exercise price
from $17.90 to $10.75. The stock option modification resulted in incremental stock-based compensation
expense of $214,000, which we recognize ratably over the vesting period.

Option activity for the years ended July 31, 2008 and 2009, the five months ended December 31, 2009

and the year ended December 31, 2010 was as follows:

Number
of Shares

Weighted-Average
Exercise Price

Aggregate
Intrinsic Value

(In thousands, except per share data)

Outstanding at July 31, 2007 . . . . . . . . . . . . . . .
Options granted . . . . . . . . . . . . . . . . . . . . . . . .
Options canceled . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at July 31, 2008 . . . . . . . . . . . . . . .
Options granted . . . . . . . . . . . . . . . . . . . . . . . .
Options canceled . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at July 31, 2009 . . . . . . . . . . . . . . .
Options granted . . . . . . . . . . . . . . . . . . . . . . . .
Options canceled . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2009 . . . . . . . . . .
Options granted . . . . . . . . . . . . . . . . . . . . . . . .
Options canceled . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . .

4,866
1,914
(163)
(1,822)

4,795
812
(664)
(35)

4,908
1,389
(48)
(562)

5,687
349
(143)
(1,550)

Outstanding at December 31, 2010 . . . . . . . . . .

4,343

Vested or expected to vest at December 31,

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,271

Exercisable at December 31, 2010 . . . . . . . . . .

2,538

1.22
4.64
2.81
0.63

2.76
11.32
4.24
3.21

3.88
19.75
10.15
1.68

7.98
32.38
21.38
3.61

11.25

11.09

6.40

$197,583

$194,960

$127,748

The total intrinsic value of options exercised was $76.8 million for the year ended December 31, 2010,
$10.0 million for the five months ended December 31, 2009 and $0.3 million and $7.3 million for the years
ended July 31, 2009 and 2008, respectively. Approximately 1.9 million shares are available for grant under
the 2010 Equity Incentive Plan as of December 31, 2010.

80

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 10 — Stock-Based Compensation (continued)

The following table summarizes information with respect to stock options outstanding and exercisable

at December 31, 2010:

Exercise Price

0.83-1.41 . . . . . . . . .
1.55-4.00 . . . . . . . . .
4.64-10.75 . . . . . . . .
10.84-17.19 . . . . . . .
20.01-32.23 . . . . . . .
36.00-46.15 . . . . . . .

Number
Outstanding

418,805
548,236
1,681,350
177,682
1,402,536
114,500

4,343,109

Options Outstanding

Weighted-
Average
Remaining
Contractual
Life (in Years)

Weighted-
Average
Exercise
Price

Options Currently Exercisable
Weighted-
Average
Remaining
Contractual
Life (in Years)

Weighted-
Average
Exercise
Price

Number
Currently
Exercisable

4.00
3.49
7.29
8.51
8.91
9.65

$ 1.20
1.60
6.22
15.84
21.07
40.43

418,805
548,236
1,159,202
50,251
361,188
—

2,537,682

4.00
3.49
7.20
8.53
8.90
—

$ 1.20
1.60
5.57
16.20
21.00
—

Tax benefits realized from the exercise of stock options were $24.8 million for the year ended
December 31, 2010, $1.9 million for the five months ended December 31, 2009 and $0 and $0.6 million for
the years ended July 31, 2009 and 2008, respectively. Cash proceeds from the exercise of stock options
were $5.6 million for the year ended December 31, 2010, $0.9 million for the five months ended
December 31, 2009 and $0.1 million and $1.2 million for the years ended July 31, 2009 and 2008,
respectively. The aggregate unrecognized compensation cost for unvested stock options issued subse-
quent to August 1, 2006, expected to be recognized in compensation expense in future periods was
$14.3 million at December 31, 2010, and the related weighted-average period over which it is expected to
be recognized was estimated at 2.8 years. No stock-based compensation expense was reflected in our
consolidated statements of operations for those stock option grants issued prior to August 1, 2006. At
December 31, 2010, 955,407 outstanding options were granted prior to August 1, 2006.

Stock-Based Retailer Incentive Compensation

As discussed in Note 9 — Stockholders’ Equity, we issued Walmart 2,208,552 shares of our Class A
common stock. We recognize the fair value of 36,810 shares each month over the 60-month term of the
commercial agreement. An early expiration of our right to repurchase as described above would, however,
result in the recognition of the fair value of all the shares still subject to repurchase on the date of the
expiration. We currently assess an early expiration of our repurchase right to be remote. We record the fair
value recognized as stock-based retailer incentive compensation, a contra-revenue component of our total
operating revenues. We recognize monthly the fair value of the shares for which our right to repurchase
has lapsed using the then-current fair market value of our Class A common stock. We recognized
$13.4 million of stock-based retailer incentive compensation for the year ended December 31, 2010.

Note 11 — Earnings per Common Share

We calculate EPS using the two-class method. Refer to Note 2 — Summary of Significant Accounting
Policies for a discussion of the calculation of EPS. The calculation of basic EPS and diluted EPS for the

81

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 11 — Earnings per Common Share (continued)

year ended December 31, 2010, the five months ended December 31, 2009, and the years ended July 31,
2009 and 2008 was as follows:

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009 2009

2008

Year Ended
July 31,

(In thousands, except per share data)

Basic earnings per Class A common share
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocated earnings to preferred stock . . . . . . . .
Allocated earnings to other classes of common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income allocated to Class A common

stockholders . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-average Class A shares issued and

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 42,232
(14,659)

(24,408)

3,165

2,980

Basic earnings per Class A common share . . . . .

$

1.06

Diluted earnings per Class A common share
Net income allocated to Class A common

stockholders . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocated earnings to participating securities,

net of re-allocated earnings . . . . . . . . . . . . .
Re-allocated earnings . . . . . . . . . . . . . . . . . . .

3,165

24,366
(231)

Diluted net income allocated to Class A common

stockholders . . . . . . . . . . . . . . . . . . . . . . . . . .

27,300

Weighted-average Class A shares issued and

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . .

2,980

Dilutive potential common shares:

Class B common stock . . . . . . . . . . . . . . . . . .
Employee stock purchase plan . . . . . . . . . . . . .

24,796
6

Diluted weighted-average Class A shares issued

and outstanding . . . . . . . . . . . . . . . . . . . . . . .

27,782

Diluted earnings per Class A common share . . . .

$

0.98

$—
—

$—
—

$—
—

—

—

—

—

—

—
—

—

—

—
—

—

—

—

—

—

—

—

—
—

—

—

—
—

—

—

—

—

—

—

—

—
—

—

—

—
—

—

—

82

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 11 — Earnings per Common Share (continued)

Year Ended
December 31, 2010

Five Months Ended
2009
December 31, 2009
(In thousands, except per share data)

Year Ended
July 31,

2008

Basic earnings per Class B common share
Net income . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocated earnings and deemed dividends to
preferred stock . . . . . . . . . . . . . . . . . . . .

Allocated earnings to other classes of

$ 42,232

$13,663

$ 37,163 $17,335

(14,659)

(9,170)

(27,044)

(9,170)

common stock . . . . . . . . . . . . . . . . . . . .

(4,644)

Accretion of redeemable convertible

preferred stock . . . . . . . . . . . . . . . . . . . .

—

—

—

—

—

(1,956)

(4,480)

Net income allocated to Class B common

stockholders . . . . . . . . . . . . . . . . . . . . . . .

22,929

4,493

8,163

3,685

Weighted-average Class B shares issued and

outstanding . . . . . . . . . . . . . . . . . . . . . . . .

21,589

12,222

12,036 10,757

Basic earnings per Class B common share . . .

$

1.06

$ 0.37

$

0.68 $ 0.34

Diluted earnings per Class B common

share

Net income allocated to Class B common

stockholders . . . . . . . . . . . . . . . . . . . . . . .
Re-allocated earnings . . . . . . . . . . . . . . . . . .

$ 22,929
1,437

$ 4,493
—

$ 8,163 $ 3,685
—

—

Diluted net income allocated to Class B

common stockholders . . . . . . . . . . . . . . . .

24,366

Weighted-average Class B shares issued and

outstanding . . . . . . . . . . . . . . . . . . . . . . . .

21,589

12,222

12,036 10,757

Dilutive potential common shares:

Stock options. . . . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . .

3,061
146

2,941
262

2,978
698

2,747
650

Diluted weighted-average Class B shares

issued and outstanding . . . . . . . . . . . . . . .

24,796

15,425

15,712 14,154

Diluted earnings per Class B common share . .

$

0.98

$ 0.29

$

0.52 $ 0.26

As of December 31, 2010, 1,914,072 shares of Class A common stock issued to Walmart were
subject to our right to repurchase. Basic and diluted EPS for these shares were the same as basic and
diluted EPS for our Class A common stock for the year ended December 31, 2010.

We excluded from the computation of basic EPS all shares issuable under an unvested warrant to
purchase 4,283,456 shares of our Class B common stock, as the related performance conditions had not
been satisfied.

For the periods presented, we excluded all shares of convertible preferred stock and certain stock
options outstanding, which could potentially dilute basic EPS in the future, from the computation of diluted

83

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 11 — Earnings per Common Share (continued)

EPS as their effect was anti-dilutive. The following table shows the weighted-average number of anti-
dilutive shares excluded from the diluted EPS calculation:

Year Ended
December 31, 2010

Five Months Ended
December 31, 2009
2009
(In thousands, except per share data)

Year Ended July 31,

2008

Class A common stock
Options to purchase Class A

common stock. . . . . . . . . . . . . .

Class B common stock
Options to purchase Class B

common stock. . . . . . . . . . . . . .

Conversion of convertible

22

11

—

223

—

—

97

392

preferred stock . . . . . . . . . . . . .

13,803

24,942

25,674

26,763

Total options and convertible

preferred stock . . . . . . . . . . . . .

13,814

25,165

25,771

27,155

Note 12 — 401(k) Plan

On January 1, 2004, we established a defined contribution savings plan under Section 401(k) of the
Internal Revenue Code. Employees who have attained at least 21 years of age are generally eligible to
participate in the plan on the first day of the calendar month following the month in which employees
commence service with us. Participants may make pre-tax contributions to the plan from their eligible
earnings up to the statutorily prescribed annual limit on pre-tax contributions under the code. We may
contribute to the plan at the discretion of our board of directors. Effective January 1, 2010, the Company
elected to include a discretionary employer matching contribution equal to 50% of the first 6% of the
participant’s eligible compensation as defined by the Plan. The Company’s contributions are allocated in
the same manner as that of the participant’s elective contributions. We made contributions to the plan of
$686,000 for the year ended December 31, 2010, $0 for the five months ended December 31, 2009 and
$58,000 and $8,000 for the years ended July 31, 2009 and 2008, respectively.

Note 13 — Commitments and Contingencies

We lease approximately 80,000 square feet of office space at our headquarters in Monrovia,
California, pursuant to a noncancelable lease agreement for approximately 53,000 square feet that
expires, as to approximately 4,000 square feet, in December 2011 and, as to the remainder, in September
2012 and sub-lease agreements for a total of approximately 27,000 square feet that expire in December
2011. Our total rental expense for these leases amounted to $1.8 million for the year ended December 31,
2010, $0.6 million for the five months ended December 31, 2009, and $1.4 million and $1.2 million for the
years ended July 31, 2009 and 2008, respectively.

84

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 13 — Commitments and Contingencies (continued)

At December 31, 2010, the minimum aggregate rental commitment under all non-cancelable oper-

ating leases was:

Year Ending December 31,

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(In thousands)

$2,212
1,324
239
160
311

4,246

We have various agreements with vendors and retail distributors that include future minimum annual
payments. At December 31, 2010, the minimum aggregate commitment under these agreements was:

Year Ending December 31,

(In thousands)

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

27,201
6,457
2,408
—
—

36,066

In the event we terminate our processing services agreement for convenience, we are required to pay

a single lump sum equal to any minimum payments remaining on the date of termination.

We have retained outside regulatory counsel to survey and monitor the laws of all 50 states to identify
state laws or regulations that apply to prepaid debit cards and other stored value products. Many state laws
do not specifically address stored value products and what, if any, legal or regulatory requirements
(including licensing) apply to the sale of these products. We have obtained money transmitter licenses (or
similar such licenses) where applicable, based on advice of counsel or when we have been requested to do
so. If we were found to be in violation of any laws and regulations governing banking, money transmitters,
electronic fund transfers, or money laundering in the United States or abroad, we could be subject to
penalties or could be forced to change our business practices.

In the ordinary course of business, we are a party to various legal proceedings. We review these
actions on an ongoing basis to determine whether it is probable that a loss has occurred and use that
information when making accrual and disclosure decisions. We have not established reserves or possible
ranges of losses related to these proceedings because, at this time in the proceedings, the matters do not
relate to a probable loss and/or the amounts are not reasonably estimable.

From time to time we enter into contracts containing provisions that contingently require us to
indemnify various parties against claims from third parties. These contracts primarily relate to (i) contracts
with our card issuing banks, under which we are responsible to them for any unrecovered overdrafts on
cardholders’ accounts; (ii) certain real estate leases, under which we may be required to indemnify
property owners for environmental and other liabilities, and other claims arising from our use of the
premises, (iii) certain agreements with our officers, directors, and employees, under which we may be
required to indemnify these persons for liabilities arising out of their relationship with us, (iv) contracts
under which we may be required to indemnify our retail distributors, suppliers, vendors and other parties

85

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 13 — Commitments and Contingencies (continued)

with whom we have contracts against third-party claims that our products infringe a patent, copyright, or
other intellectual property right claims arising from our acts, omissions, or violation of law.

Generally, a maximum obligation under these contracts is not explicitly stated. Because the obligated
amounts associated with these types of agreements are not explicitly stated, the overall maximum amount
of the obligation cannot be reasonably estimated. With the exception of overdrafts on cardholders’
accounts, historically, we have not been required to make payments under these and similar contingent
obligations, and no liabilities have been recorded for these obligations in our consolidated balance sheets.
For additional information regarding overdrafts on cardholders’ accounts, refer to Note 3 — Accounts
Receivable.

Note 14 — Significant Customer Concentrations

A credit concentration may exist if customers are involved in similar industries, economic sectors, and
geographic regions. Our retail distributors operate in similar economic sectors but diverse domestic
geographic regions. The loss of a significant retail distributor could have a material adverse effect upon our
card sales, profitability, and revenue growth.

Revenues derived from our products sold at Walmart and our three other largest retail distributors, as
a group, represented approximately 63% and 20%, respectively, of our total operating revenues for the
year ended December 31, 2010, 66% and 23%, respectively, for the five months ended December 31,
2009, 56% and 27%, respectively, for the year ended July 31, 2009 and 39% and 41%, respectively, for the
year ended July 31, 2008. Revenues derived from our products sold at Walmart and our three other largest
retail distributors, as a group, represented approximately 64% and 18%, respectively, of our total operating
revenues, excluding stock-based retailer incentive compensation, for the year ended December 31, 2010.
In determining the customer concentration, we attributed new card fees and cash transfer revenues to the
retail distributor where the sale of the new cards and cash transfer products occurred.

The concentration of GPR cards activated (in units) for Walmart and our three other largest retail
distributors, in the aggregate, was 84%, 94%, 95% and 94% for the year ended December 31, 2010, the
five months ended December 31, 2009 and the years ended July 31, 2009 and 2008, respectively. The
concentration of sales of cash transfer products (in units) for these retail distributors, in the aggregate, was
93%, 93%, 92% and 89% for the year ended December 31, 2010, the five months ended December 31,
2009 and the years ended July 31, 2009 and 2008, respectively.

Settlement assets attributable to Walmart and our three other largest retail distributors, as a group,
comprised 26% and 31%, respectively, of the settlement assets recorded on our consolidated balance
sheet as of December 31, 2010 and 81% and 15%, respectively, as of December 31, 2009. As a result of
entering into our amended agreement with Walmart, we changed the manner in which customer funds for
certain products sold at Walmart are settled, eliminating the need to record settlement assets and liabilities
related to these products. This change resulted in a significant reduction in our settlement assets and
settlement obligations associated with Walmart and GE Money Bank, respectively.

During the year ended December 31, 2010, the five months ended December 31, 2009, and the years
ended July 31, 2009 and 2008, the majority of the customer funds underlying our products were held in
bank accounts at two card issuing banks. These funds are held in trust for the benefit of the customers, and
we have no legal rights to the customer funds or deposits at the card issuing banks. Additionally, we have
receivables due from these card issuing banks included in accounts receivable, net, on our consolidated
balance sheets. The failure of either of these card issuing banks could result in significant business
disruption, a potential material adverse affect on our ability to service our customers, potential contingent

86

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 14 — Significant Customer Concentrations (continued)

obligations by us to customers and material write-offs of uncollectible receivables due from these card
issuing banks.

Note 15 — Business Combination

On February 4, 2010, we entered into a definitive agreement to acquire 100% of the outstanding
common shares and voting interest of Bonneville Bancorp for approximately $15.7 million in cash, subject
to approval by various regulatory bodies. Bonneville Bancorp, a Utah bank holding company, offers a range
of business and consumer banking products in the Provo, Utah area through its bank subsidiary,
Bonneville Bank, or the Bank. The Bank also originates commercial, industrial, residential, real estate
and personal loans. We expect to focus the Bank on issuing our Green Dot-branded debit cards linked to an
FDIC-insured transactional account.

As of December 31, 2010, regulatory approval of our proposed bank acquisition was still pending.

87

GREEN DOT CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Note 16 — Selected Quarterly Financial Information (Unaudited)

The following tables set forth a summary of our quarterly financial information for each of the four

quarters ended December 31, 2010 and 2009.

Q4

Q3

Q2

Q1

(In thousands, except per share data)

2010
Total operating revenues . . . . . . . . . . . . . . . . . . $91,847
79,190
Total operating expenses . . . . . . . . . . . . . . . . . .
12,657
Operating income . . . . . . . . . . . . . . . . . . . . . . . .
92
Interest income, net . . . . . . . . . . . . . . . . . . . . . .
12,749
Income before income taxes. . . . . . . . . . . . . . . .
4,811
Income tax expense . . . . . . . . . . . . . . . . . . . . . .
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 7,938
Earnings per share:

Basic

$88,904
73,481
15,423
88
15,511
6,540
$ 8,971

$90,318
73,164
17,154
84
17,238
4,730
$12,508

$92,819
68,734
24,085
49
24,134
11,319
$12,815

Class A common stock . . . . . . . . . . . . . . . . $ 0.19
Class B common stock . . . . . . . . . . . . . . . . $ 0.19

$ 0.22
$ 0.22

$ 0.32
$ 0.32

—
$ 0.34

Diluted

Class A common stock . . . . . . . . . . . . . . . . $ 0.18
Class B common stock . . . . . . . . . . . . . . . . $ 0.18

$ 0.20
$ 0.20

$ 0.29
$ 0.29

—
$ 0.27

2009
Total operating revenues . . . . . . . . . . . . . . . . . . $69,562
57,881
Total operating expenses . . . . . . . . . . . . . . . . . .
11,681
Operating income . . . . . . . . . . . . . . . . . . . . . . . .
77
Interest income, net . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes. . . . . . . . . . . . . . . .
11,758
4,903
Income tax expense . . . . . . . . . . . . . . . . . . . . . .
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6,855
Earnings per share:

$65,318
47,386
17,932
61
17,993
7,522
$10,471

$62,890
41,352
21,538
68
21,606
9,073
$12,533

$60,740
42,332
18,408
47
18,455
7,749
$10,706

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.18
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.15

$ 0.28
$ 0.22

$ 0.33
$ 0.25

$ 0.29
$ 0.22

88

ITEM 9 Changes in and Disagreement With Accountants on Accounting and Financial

Disclosure

None.

ITEM 9A Controls and Procedures

Disclosure controls and procedures — Our management, with the participation of our Chief Executive
Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and
procedures (as defined in Exchange Act Rule 13a-15(e)), and internal control over financial reporting
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) at the end of the period covered by this report.
Based on such evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief
Financial Officer have concluded that, at the end of such period, our disclosure controls and procedures
were effective to ensure that information required to be disclosed by us in reports that we file or submit
under the Exchange Act is recorded, processed, summarized and reported within the time periods
specified in the SEC’s rules and forms and is accumulated and communicated to our management,
including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions
regarding required disclosure.

Change in internal control over financial reporting — There was no material change in our internal
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) during the year
ended December 31, 2010 that has materially affected, or is reasonably likely to materially affect, our
internal control over financial reporting.

Limitations on Effectiveness of Controls — Our management, including our Chief Executive Officer
and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal
controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated,
can provide only reasonable, not absolute, assurance that the objectives of the control system are met.
Further, the design of a control system must reflect the fact that there are resource constraints, and the
benefits of controls must be considered relative to their costs. Because of the inherent limitations in all
control systems, no evaluation of controls can provide absolute assurance that all control issues and
instances of fraud, if any, within our company have been detected.

Exemption from Management’s Report on Internal Control Over Financial Reporting for 2010 — This
report does not include a report of management’s assessment regarding internal control over financial
reporting or an attestation report of our independent registered public accounting firm due to a transition
period established by rules of the SEC for newly public companies.

ITEM 9B Other Information

None.

PART III

ITEM 10 Directors, Executive Officers and Corporate Governance

The information required by this Item is incorporated by reference to our proxy statement for our 2011
Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the year ended
December 31, 2010.

ITEM 11 Executive Compensation

The information required by this Item is incorporated by reference to our proxy statement for our 2011
Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the year ended
December 31, 2010.

89

ITEM 12 Securities Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters

The information required by this Item is incorporated by reference to our proxy statement for our 2011
Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the year ended
December 31, 2010.

ITEM 13 Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is incorporated by reference to our proxy statement for our 2011
Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the year ended
December 31, 2010.

ITEM 14 Principal Accounting Fees and Services

The information required by this Item is incorporated by reference to our proxy statement for our 2011
Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the year ended
December 31, 2010.

PART IV

ITEM 15 Exhibits and Financial Statement Schedules

(a)

The following documents are filed as exhibits to this report:

1. Financial Statements

The Index to Consolidated Financial Statements in Item 8 of this report is incorporated herein by

reference as the list of financial statements required as part of this report.

2. Financial Statement Schedules

All financial statement schedules have been omitted, since the required information is not
applicable or is not present in amounts sufficient to require submission of the schedule, or because
the information required is included in the consolidated financial statements and notes thereto.

3. Exhibits: The following exhibits are filed as part of or furnished with this annual report as

applicable:

The exhibit list in the Exhibit Index is incorporated herein by reference as the list of exhibits

required as part of this report.

90

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

SIGNATURES

GREEN DOT CORPORATION

Date: February 25, 2011

By: /s/ Steven W. Streit

Name: Steven W. Streit
Title: Chairman, President and Chief Executive

Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS that each individual whose signature appears below
constitutes and appoints Steven W. Streit, John C. Ricci and John L. Keatley, and each of them, his or her
true and lawful attorneys-in-fact and agents with full power of substitution, for him or her and in his or her
name, place and stead, in any and all capacities, to sign any amendments to this Annual Report on
Form 10-K and to file the same, with all exhibits thereto and other documents in connection therewith, with
the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of
them, full power and authority to do and perform each and every act and thing requisite and necessary to
be done in and about the premises, as fully to all intents and purposes as he or she might or could do in
person, hereby ratifying and confirming all that said attorneys-in-fact and agents or any of them, or his, her
or their substitute or substitutes, may lawfully do or cause to be done or by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons on behalf of the registrant in the capacities and on the dates indicated.

Date: February 25, 2011

By: /s/ Steven W. Streit

Date: February 25, 2011

Name: Steven W. Streit
Title: Chairman, President and Chief Executive

Officer

By: /s/

John L. Keatley
Name: John L. Keatley
Title: Chief Financial Officer (Principal Financial

Officer)

Date: February 25, 2011

By: /s/ Simon M. Heyrick

Name: Simon M. Heyrick
Title: Chief Accounting Officer (Principal

Accounting Officer)

Date: February 25, 2011

By: /s/ Kenneth C. Aldrich

Name: Kenneth C. Aldrich
Title: Director

91

Date: February 25, 2011

Date: February 25, 2011

Date: February 25, 2011

Date: February 25, 2011

Date: February 25, 2011

By: /s/ Timothy R. Greenleaf

Name: Timothy R. Greenleaf
Title: Director

By: /s/ Virginia L. Hanna

Name: Virginia L. Hanna
Title: Director

By: /s/ Michael J. Moritz

Name: Michael J. Moritz
Title: Director

By: /s/ William H. Ott, Jr.

Name: William H. Ott, Jr.
Title: Director

By: /s/ W. Thomas Smith, Jr.

Name: W. Thomas Smith, Jr.
Title: Director

92

Exhibit
Number

Exhibit Title

Incorporated by Reference
Date

Number

Form

Filed
Herewith

EXHIBIT INDEX

3.1

3.2
4.1

4.2

10.1
10.2*

10.3*

10.4

10.5

10.6†

10.7†

10.8†

10.9†

Tenth Amended and Restated Certificate of
Incorporation of the Registrant.
Amended and Restated Bylaws of the Registrant.
Ninth Amended and Restated Registration Rights
Agreement by and among the Registrant, certain
stockholders and certain warrant holders of the
Registrant.
First Amendment to Ninth Amended and Restated
Registration Rights Agreement by and among the
Registrant, certain stockholders and certain warrant
holders of the Registrant.
Form of Indemnity Agreement.
Second Amended and Restated 2001 Stock Plan
and forms of notice of stock option grant, stock
option agreement and stock option exercise letter.
2010 Equity Incentive Plan and forms of notice of
stock option grant, stock option award agreement,
notice of restricted stock award, restricted stock
agreement, notice of stock bonus award, stock
bonus award agreement, notice of stock
appreciation right award, stock appreciation right
award agreement, notice of restricted stock unit
award, restricted stock unit award agreement, notice
of performance shares award and performance
shares agreement.
Lease Agreement between Registrant and Foothill
Technology Center, dated July 8, 2005, as amended
on August 21, 2008 and July 30, 2009.
Third Amendment to Lease Agreement between
Registrant and Foothill Technology center, dated
May 24, 2010.
Amended and Restated Prepaid Card Program
Agreement, dated as of May 27, 2010, by and
among the Registrant, Wal-Mart Stores, Inc., Wal-
Mart Stores Texas, L.P., Wal-Mart Louisiana, LLC,
Wal-Mart Stores East, Inc., Wal-Mart Stores, L.P.
and GE Money Bank.
Card Program Services Agreement, dated as of
October 27, 2006, by and between the Registrant
and GE Money Bank, as amended.
Program Agreement, dated as of November 1, 2009,
by and between the Registrant and Columbus Bank
and Trust Company.
Agreement for Services, dated as of September 1,
2009, by and between the Registrant and Total
System Services, Inc.

S-1(A2)

April 26, 2010

3.02

S-1(A4)
S-1(A4)

June 29, 2010
June 29, 2010

3.04
4.01

S-1(A7)

July 19, 2010

4.02

S-1(A4)
S-1(A3)

June 29, 2010
June 2, 2010

10.01
10.02

S-1(A4)

June 29, 2010

10.03

S-1

February 26, 2010 10.04

S-1(A6)

July 13, 2010

10.05

S-1(A6)

July 13, 2010

10.06

S-1(A6)

July 13, 2010

10.07

S-1(A6)

July 13, 2010

10.08

10.10† Master Services Agreement, dated as of May 28,

S-1(A6)

July 13, 2010

10.09

10.11

10.12

2009, by and between the Registrant and Genpact
International, Inc.
Amendment No. 1 to Master Services Agreement,
dated as of November 3, 2010, by and between the
Registrant and Genpact International, Inc.
Sixth Amended and Restated Loan and Line of
Credit Agreement between Columbus Bank and
Trust Company and Registrant, dated March 24,
2010.

S-1(A2)

April 26, 2010

10.10

X

X

Exhibit
Number
10.13* Offer letter to William D. Sowell from the Registrant,

Exhibit Title

10.14*
10.15*

dated January 28, 2009.
Form of Executive Severance Agreement.
FY2009 Management Cash Incentive Compensation
Plan.

Incorporated by Reference
Date
February 26, 2010

Number
10.11

Form

S-1

Filed
Herewith

S-1(A2)
S-1

April 26, 2010
February 26, 2010

10.12
10.13

10.16* Description of FY2010 Management Cash Incentive

S-1(A3)

June 2, 2010

10.14

Compensation Plan.

10.17 Warrant to purchase shares of common stock of the

S-1(A6)

July 13, 2010

10.15

10.18

10.19

10.20*
10.21

23.1

24.1

31.1

31.2

32.1

32.2

Registrant
Class A Common Stock Issuance Agreement, dated
as of May 27, 2010, between the Registrant and
Wal-Mart Stores, Inc.
Voting Agreement, dated as of May 27, 2010,
between the Registrant and Wal-Mart Stores, Inc.
2010 Employee Stock Purchase Plan.
Standard Sublease, dated January 12, 2010,
between the Registrant and Telscape
Communications, Inc., as amended.
Consent of Ernst & Young LLP, independent
registered public accounting firm.
Power of Attorney (included on the signature page
of this Annual Report on Form 10-K).
Certification of Steven W. Streit, Chief Executive
Officer and Chairman of the Board of Directors,
pursuant to Rule 13a-14(a)/15d-14(a), as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act
of 2002/
Certification of John L. Keatley, Chief Financial
Officer, pursuant to Rule 13a-14(a)/15d-14(a), as
adopted pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002.
Certification of Steven W. Streit, Chief Executive
Officer and Chairman of the Board of Directors,
pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002.
Certification of John L. Keatley, Chief Financial
Officer, pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002.

S-1(A6)

July 13, 2010

10.17

S-1(A4)

June 29, 2010

10.18

S-1(A4)
10-Q

June 29, 2010
November 3, 2010

10.19
10.01

X

X

X

X

X

X

Indicates management contract or compensatory plan or arrangement.

*
† Registrant has omitted portions of the referenced exhibit and filed such exhibit separately with the
Securities and Exchange Commission pursuant to a grant of confidential treatment under Rule 406
promulgated under the Securities Act.

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