UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 20-F
☐
☒
☐
☐
REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
OR
For the fiscal year ended December 31, 2020.
OR
For the transition period from to
Commission file number 001-38425
GreenTree Hospitality Group Ltd.
(Exact name of Registrant as specified in its charter)
Cayman Islands
(Jurisdiction of incorporation or organization)
2451 Hongqiao Road, Changning District
Shanghai 200335
People’s Republic of China
(Address of principal executive offices)
Contact Person: Dr. Yiping Yang, Chief Financial Officer
+86-21-3617-4886
2451 Hongqiao Road, Changning District
Shanghai 200335
People’s Republic of China
* (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)
Securities registered or to be registered pursuant to Section 12(b) of the Act:
Title of each class
American depositary shares, each representing one Class A ordinary share
Class A ordinary shares, par value US$0.50 per share *
Trading Symbols
GHG
Name of each exchange on which registered
New York Stock Exchange, Inc.
Not for trading, but only in connection with the registration of American Depositary Shares representing such Class A ordinary shares pursuant to the requirements of the Securities and Exchange Commission.
*
Securities registered or to be registered pursuant to Section 12(g) of the Act:
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None
None
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
68,286,954 Class A ordinary shares were outstanding as of December 31, 2020
34,762,909 Class B ordinary shares were outstanding as of December 31, 2020
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.
☐ Yes ☒ No
☐ Yes ☒ No
Note — Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 from their obligations under those Sections.
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12
months (or for such shorter period that the registrant was required to submit such files).
☒ Yes ☐ No
☒ Yes ☐ No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” and
“emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☐
Emerging growth company ☒
Non-accelerated filer ☐
Accelerated filer ☒
If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards† provided pursuant to Section 13(a) of the Exchange Act. ☐
† The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its Accounting Standards Codification after April 5, 2012.
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-
Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:
☒
U.S. GAAP ☒
International Financial Reporting Standards as issued
by the International Accounting Standards Board ☐
Other ☐
If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
☐ Item 17 ☐ Item 18
☐ Yes ☒ No
(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a
plan confirmed by a court.
☐ Yes ☐ No
GREENTREE HOSPITALITY GROUP LTD.
FORM 20-F ANNUAL REPORT
FISCAL YEAR ENDED DECEMBER 31, 2020
PART I
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION
ITEM 4. INFORMATION ON THE COMPANY
ITEM 4A. UNRESOLVED STAFF COMMENTS
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION
ITEM 9. THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
ITEM 15. CONTROLS AND PROCEDURES
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT
ITEM 16B. CODE OF ETHICS
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASE OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE
ITEM 16H. MINE SAFETY
PART III
ITEM 17. FINANCIAL STATEMENTS
ITEM 18. FINANCIAL STATEMENTS
ITEM 19. EXHIBIT INDEX
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111
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111
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In this annual report, unless otherwise indicated:
Conventions that Apply to this Annual Report on Form 20-F
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
“ADR” or “ADRs” are to the American depositary receipts, which, if issued, evidence our ADSs;
“ADSs” are to our American depositary shares, each of which represents one (1) Class A ordinary share;
“Adjusted EBITDA” are to Adjusted EBITDA as calculated and presented in the “Summary Consolidated Financial and Operating Data”,
“Selected Consolidated Financial and Operating Data”, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” sections and elsewhere in this annual report;
“China” and the “PRC” are to the People’s Republic of China, excluding, for the purposes of this annual report only, Taiwan, the Hong Kong
Special Administrative Region and the Macao Special Administrative Region;
“GreenTree Inns” brand are to hotels operated under the GreenTree Inns and GreenTree Inns Express brands;
“leased-and-operated hotels” are to hotels that we lease or own the premises and operate;
“franchised-and-managed hotels” are to hotels that we manage pursuant to various franchise agreements;
franchise agreements are to franchising agreements, management entrustment contracts and/or brand consulting contracts (as applicable);
“RMB” or “Renminbi” are to the legal currency of China;
“ramp up stage” are to hotels in operation that have been open for six or fewer months;
“RevPAR” are to revenue per available room, which is calculated by multiplying our hotels’ average daily room rate by its occupancy rate;
“shares” are to, collectively, our Class A ordinary shares and Class B ordinary shares, par value US$0.50 per share;
“Tier 1 cities” are to the term used by the National Bureau of Statistics of China and refer to Beijing, Shanghai, Shenzhen and Guangzhou;
“Tier 2 cities” are to the 32 major cities, other than Tier 1 cities, as categorized by the National Bureau of Statistics of China, including
provincial capitals, administrative capitals of autonomous regions, direct-controlled municipalities and other major cities designated as
“municipalities with independent planning” by the State Council;
“Tier 3 and lower cities” are to cities in China other than Tier 1 cities and Tier 2 cities;
“US$,” “U.S. dollars,” or “dollars” are to the legal currency of the United States;
“U.S. GAAP” are to accounting principles generally accepted in the United States; and
“we,” “us,” “our company” and “our” are to GreenTree Hospitality Group Ltd., our Cayman Islands holding company, and its subsidiaries, as
the context requires.
This annual report on Form 20-F includes our audited consolidated financial statements for the years ended December 31, 2018, 2019 and 2020, and
as of December 31, 2019 and 2020.
Our ADSs are listed on the New York Stock Exchange under the symbol “GHG.”
3
ITEM 1.
IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
Not required.
ITEM 2.
OFFER STATISTICS AND EXPECTED TIMETABLE
PART I
Not required.
ITEM 3.
KEY INFORMATION
A.
Selected Financial Data
The selected consolidated financial data shown below should be read in conjunction with “Item 5. Operating and Financial Review and Prospects,”
and the financial statements and the notes to those statements included elsewhere in this annual report on Form 20-F. The selected consolidated statements
of comprehensive income data for the years ended December 31, 2018, 2019 and 2020 and the selected consolidated balance sheet data as of December 31,
2019 and 2020 have been derived from our audited consolidated financial statements, which are included elsewhere in this annual report on Form 20-F. The
selected consolidated statements of comprehensive income data for the year ended December 31, 2016 and 2017, and the selected balance sheet data as of,
December 31, 2016 and 2017 have been derived from our audited financial statements not included in this annual report on Form 20-F. Selected
consolidated financial data as of and for the year ended December 31, 2015 have not been included, as such information is not available on a basis that is
consistent with the consolidated financial data included in this annual report and cannot be provided on a U.S. GAAP basis without unreasonable effort or
expense. The historical results are not necessarily indicative of results to be expected in any future period. On January 1, 2019, we adopted Accounting
Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers (Topic 606). The consolidated statement of operations data and
consolidated balance sheet data are presented under the new accounting standards from 2017 to 2020, while the prior period consolidated financial data
have not been restated and continue to be reported under accounting standards in effect for those periods. See note 2 of our consolidated financial
statements included elsewhere in this annual report on Form 20-F for further discussion.
Selected Consolidated Statements of
Comprehensive Income Data:
Revenues
Leased-and-operated hotels
Franchised-and-managed hotels
Others
Total revenues
Operating costs and expenses
Hotel operating costs
Selling and marketing expenses
General and administrative expenses
Other operating expenses
Total operating costs and expenses
Other operating income
Income from operations
Interest income and other, net
Interest expense
Gains from investments in equity securities
Other income, net
Income before income taxes
Income tax expense
Income before share of loss in equity investees
Share of loss/(gain) in equity investees, net of tax
Net income
Net loss attributable to noncontrolling interests
Net income attributable to ordinary shareholders
2016
RMB
2017
RMB
Year ended December 31,
2018
RMB
2019
RMB
(in thousands)
2020
RMB
US$
189,285
458,504
193,042
550,133
212,672
692,943
647,789
743,175
905,615
253,421
831,340
7,032
1,091,793
227,074
677,481
25,455
930,010
34,801
103,828
3,901
142,530
(274,419)
(226,867)
(47,398)
(32,803)
(95,261)
(121,658) (1)
(5,946)
(5,629)
(423,024)
(386,957)
22,570
15,284
505,161
371,502
49,660
26,238
(542)
(1,442)
(57,775)
59,165
35,735
1,191
456,654
532,239
(182,568) (2) (152,718)
379,521
274,086
(8,301)
(899)
371,220
273,187
491
348
371,711
273,535
(338,827)
(84,970)
(184,988)
(3,287)
(612,072)
24,832
504,553
66,088
(2,506)
55,254
2,691
626,080
(189,568)
436,512
1,262
437,774
4,944
442,718
(392,522)
(75,347)
(172,558)
(1,731)
(642,158)
31,399
319,251
72,934
(3,456)
(36,774)
2,297
354,252
(110,459)
243,793
910
244,703
16,641
261,344
(60,157)
(11,547)
(26,446)
(265)
(98,415)
4,812
48,927
11,178
(529)
(5,636)
352
54,292
(16,929)
37,363
139
37,502
2,551
40,053
(240,132)
(26,609)
(77,933)
(3,073)
(347,747)
12,222
312,264
22,039
–
24,564
1,322
360,189
(83,924)
276,265
(10,465)
265,800
173
265,973
4
(1)
(2)
Includes one-time share-based compensation expenses of RMB38.0 million (US$5.8 million) in 2017 for GTI’s shares granted to certain of our directors for their past services as
directors.
Includes withholding taxes of RMB67.7 million (US$10.4 million) incurred in connection with a cash dividend distributed by our subsidiaries incorporated in the PRC during the year
ended December 31, 2017.
2016
RMB
2017
RMB
2018
RMB
2019
RMB
2020
RMB
US$
Selected Consolidated Balance Sheet Data:
Cash and cash equivalents
Property and equipment, net
Intangible assets, net
Goodwill
Long-term investments
Total assets
Deferred revenue
Total liabilities
Total shareholders’ equity
Total liabilities and shareholders’ equity
Selected Operating Data:
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Total hotel rooms in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Number of cities
Occupancy rate (as a percentage)(1)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Average daily rate (in RMB)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
RevPAR (in RMB)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
96,669
3,727
2,959
122,509
896,783
110,436
4,927
2,959
35,497
161,964 1,264,026
222,390
27,213
5,787
112,219
611,358
668,606
491,513
100,231
369,526
1,875,751 1,813,907 3,079,781 3,816,479 4,094,955
201,356
583,216
590,759
848,827 1,262,689 1,420,434 1,798,719 1,845,030
1,026,924
551,218 1,659,347 2,017,760 2,249,925
1,875,751 1,813,907 3,079,781 3,816,479 4,094,955
319,848
614,937
496,280
100,078
398,638
642,733
253,361
93,695
102,468
75,328
15,361
56,632
627,579
89,382
282,763
344,816
627,579
2016
2017
As of December 31,
2018
2019
2020
1,964
1,932
32
168,238
164,207
4,031
234
2,289
2,263
26
190,807
187,505
3,302
263
2,757
2,728
29
221,529
217,795
3,734
290
3,957
3,923
34
290,026
285,736
4,290
339
4,340
4,300
40
315,335
310,447
4,888
345
2016
2017
Year Ended December 31,
2018
2019(2)
2020
80.4%
80.9%
66.4%
82.6%
82.9%
70.3%
82.1%
82.3%
68.0%
80.9%
81.1%
66.1%
153
152
164
123
123
109
157
156
186
130
129
131
164
163
205
135
134
139
170
169
211
137
137
140
68.7%
68.9%
57.8%
152
152
179
105
105
104
(1)
(2)
Based on the number of available rooms.
Our Occupancy rate, Average daily rate and RevPAR data for the year ended December 31, 2019 presented above reflect the impact of Argyle Hotel Management Group
(Australia) Pty Ltd, or Argyle, and Urban Hotel Group, or Urban, only after we acquired them, and began consolidating them in our financial statements, starting from April 2019
and December 2019, respectively. If such Occupancy rate, Average daily rate and RevPAR data were also to reflect the impact of Argyle and Urban prior to the respective
acquisitions, and for the full year ended December 31, 2019: our Occupancy rate would have been 77.8% for Total hotels in operation, with 78.0% for Franchised-and-managed
hotels and 67.5% for Leased-and-operated hotels; our Average daily rate would have been 168 for Total hotels in operation, with 168 for Franchised-and-managed hotels and 205
for Leased-and-operated hotels; and our RevPAR would have been 131 for Total hotels in operation, with 131 for Franchised-and-managed hotels and 138 for Leased-and-operated
hotels.
5
Non-GAAP Financial Data
Adjusted EBITDA(1)
Adjusted EBITDA Margin(2)
2016
RMB
2017
RMB
Year Ended December 31,
2019
2018
RMB
RMB
(in thousands, except for percentage)
2020
RMB
US$
338,470
386,803
514,806
523,374
355,453
52.3%
52.0%
56.8%
47.9%
38.2%
54,476
38.2%
(1)
(2)
We believe that Adjusted EBITDA, as we present it, is a useful financial metric to assess our operating and financial performance before the impact of investing and financing
transactions, income taxes and certain non-core and non-recurring items in our financial statements.
In 2019 and prior years, Adjusted EBITDA (non-GAAP) was previously calculated as net income plus other operating expenses, income tax expense, share of losses in equity investees
(net of tax), interest expense, share-based compensation, depreciation and amortization, losses on investments in equity securities, one-time fees and expenses, provision for bad debt and
other expense net, but excludes other operating income, interest income and other, net, gains on investments in equity securities, share of gains in equity investees (net of tax) and other
income net. In 2020, we revised our presentation and method of calculating Adjusted EBITDA (non-GAAP). Adjusted EBITDA (non-GAAP) is currently calculated as net income plus
other operating expenses, income tax expense, interest expense, depreciation and amortization, losses from investment in equity securities, share of loss in equity investees (net of tax),
but excludes other operating income, interest income and other net, gains from investment in equity securities, share of gain in equity investees (net of tax) and other income net. Our
Adjusted EBITDA for the years ended December 31, 2015, 2016, 2017, 2018 and 2019 presented above have been retrospectively adjusted and prepared in accordance with this new
calculation method.
Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by our total revenues.
The presentation of Adjusted EBITDA should not be construed as an indication that our future results will be unaffected by other charges and gains
we consider to be outside the ordinary course of our business.
The use of Adjusted EBITDA has certain limitations because it does not reflect all items of income and expenses that affect our operations. Items
excluded from Adjusted EBITDA are significant components in understanding and assessing our operating and financial performance. Depreciation and
amortization expense for various long-term assets, income tax and share-based compensation have been and will be incurred and are not reflected in the
presentation of Adjusted EBITDA. Each of these items should also be considered in the overall evaluation of our results. Additionally, Adjusted EBITDA
does not consider capital expenditures and other investing activities and should not be considered as a measure of our liquidity. We compensate for these
limitations by providing the relevant disclosure of our other operating income/expense, depreciation and amortization, interest expense, gains(losses) from
investments in equity securities, one-time fees and expenses, income tax expenses, share-based compensation, share of gains(losses) in equity investees
(net of tax), other income/expense, net and other relevant items both in our reconciliations to the corresponding U.S. GAAP financial measures and in our
consolidated financial statements, all of which should be considered when evaluating our performance.
The term Adjusted EBITDA is not defined under U.S. GAAP, and Adjusted EBITDA is not a measure of net income, operating income, operating
performance or liquidity presented in accordance with U.S. GAAP. When assessing our operating and financial performance, you should not consider this
data in isolation or as a substitute for our net income, operating income or any other operating performance measure that is calculated in accordance with
U.S. GAAP. In addition, our Adjusted EBITDA may not be comparable to Adjusted EBITDA or similarly titled measures utilized by other companies since
such other companies may not calculate Adjusted EBITDA in the same manner as we do.
A reconciliation of Adjusted EBITDA to net income, which is the most directly comparable U.S. GAAP measure, is provided below:
6
Net income
Deduct:
Other operating income
Interest income and other, net
Gains from investments in equity securities
Share of gain in equity investees, net of tax
Other income, net
Add:
Other operating expenses
Income tax expense
Share of loss in equity investees, net of tax
Interest expense
Depreciation and amortization
Losses on investment in equity securities
Other expense, net
Adjusted EBITDA (Non-GAAP)
Currency Translations
2016
(RMB)
2017
(RMB)
2018
(RMB)
2019
(RMB)
2020
RMB
US$
Year Ended December 31,
(in thousands)
265,800
273,187
371,220
437,774
244,703
37,502
12,222
22,039
24,564
–
1,322
3,073
83,924
10,465
–
35,355
–
–
338,470
15,284
26,238
59,165
–
1,191
5,629
182,568
899
1,442
24,956
–
–
386,803
22,570
49,660
3,091
142
36,723
5,946
152,718
8,443
542
25,550
60,866
987
514,086
24,832
66,088
77,050
1,550
2,691
3,287
189,568
288
2,506
40,366
21,796
-
523,374
31,399
72,934
45,440
1,119
2,297
1,731
110,459
209
3,456
65,870
82,214
4,812
11,178
6,964
171
352
265
16,929
32
529
10,095
12,600
355,453
54,476
This annual report on Form 20-F contains translations of Renminbi amounts into U.S. dollars at specific rates solely for the convenience of the
reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi in this annual report on Form 20-F were
made at a rate of RMB6.5250 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on December 31, 2020.
We make no representation that the Renminbi or U.S. dollar amounts referred to in this annual report on Form 20-F could have been or could be converted
into U.S. dollars or Renminbi, as the case may be, at any particular rate or at all.
B.
Capitalization and Indebtedness
Not required.
C.
Reasons for the Offer and Use of Proceeds
Not required.
D.
Risk Factors
Risks Related to Our Business
Our results of operations are subject to conditions typically affecting the hospitality industry.
Our results of operations are subject to conditions typically affecting the hospitality industry, including the following:
•
•
•
•
•
•
•
•
•
changes in national, regional or local economic conditions;
natural disasters or travelers’ fears of exposure to serious contagious diseases;
changes in travel patterns;
changes in governmental regulations that influence or determine wages, prices or construction costs;
local market conditions such as an oversupply of, or a reduction in demand for, hotel rooms;
our ability to secure desirable locations for our hotels;
the attractiveness of our hotels to potential guests and competition from other hotels;
changes in occupancy and room rates;
increases in operating costs and expenses due to inflation and other factors;
7
•
•
our ability to develop and maintain positive relations with current and potential franchisees; and
the performance of managerial and other employees of our hotels.
Changes in any of these conditions could adversely affect our occupancy rates, average daily rates and RevPAR or otherwise adversely affect our
business, results of operations and financial condition.
We are subject to various operational risks inherent in the franchised-and-managed business model.
Our success could be adversely affected by the performance of our franchised-and-managed hotels. As of December 31, 2020, we franchised-and-
managed approximately 99.1% of our hotels, and we derived 76.5%, 76.1% and 72.9% of our revenues from those hotels in 2018, 2019 and 2020,
respectively, which include revenues from membership fees of franchised-and-managed hotels. We plan to increase the number of franchised-and-managed
hotels in operation to increase our national presence in China. Our franchisees may not be able to develop or construct hotel properties on a timely basis,
which could adversely affect our growth strategy and may impact our ability to collect fees from them on a timely basis. If COVID-19 continues to have a
long-lasting impact on China’s economy, our franchisees may lose confidence in the hospitality industry, they may invest in, develop or construct fewer
hotel properties than we expect, and they may decide not to invest in, develop or construct any additional hotel properties. See “—Our financial and
operating performance may be adversely affected by epidemics, natural disasters and other catastrophes.” If our franchisees reduce their investments in the
hospitality industry, develop or construct fewer hotel properties, or abandon such development or construction altogether, our business, results of operations
and financial condition may be materially and adversely affected.
We oversee and manage the operations of our franchised-and-managed hotels pursuant to various franchise agreements. However, we are not able to
control the actions of our franchisees. Under those franchise agreements, our franchisees are typically responsible for developing hotel properties on a
timely basis, bearing the costs and expenses of developing and operating the hotels, including costs of constructing, decorating or renovating the hotels to
our standards and recruiting and employing hotel staff. However, if our franchisees have difficulties in accessing capital or are reluctant to make
investments for the construction, decoration, management or renovation of the hotels, we may not able to force them to secure the required capital and the
quality of our franchised-and-managed hotels’ operations may be thereby diminished.
We normally require our franchisees to secure relevant governmental approvals and permits for operating the hotels in our standard franchise
agreements and require that our franchisees provide us with some basic approvals and permits, including business license, special industry license and fire
prevention safety inspection certificates. However, some of our franchisees may not be able to obtain such approvals or permits in a timely manner, or at
all. See “— Failure to comply with government regulations relating to the franchise, hospitality industry, construction, fire prevention, food hygiene, safety
and environmental protection could materially and adversely affect our business and results of operations.”
As many factors affecting the operations of those hotels are beyond our control, we cannot assure you that the quality of the services in our
franchised-and-managed hotels are consistent with our standards and requirements. Although we send for routine inspection purposes regional managers
and members of our quality control team to franchised-and-managed hotels on a regular basis, we may not be able to identify problems in their operations
and make responses on a timely basis. As a result, our image and reputation may suffer, which may have a material adverse effect on our business and
results of operations.
In addition to quality standards, safety incidents such as fire accidents may occur at our franchised-and-managed hotels despite our supervision or
entrusted management. Any such occurrence may result in substantial reputational harm to us and our brands. In addition, if such safety incidents occur at
any of the franchised-and-managed hotels that do not possess the relevant licenses, permits or inspection certificate, there could be substantial negative
publicity, thereby triggering large-scale government actions that could impact our entire hotel network, which in turn will have a material adverse impact
on our business, results of operations and financial condition.
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Although our proprietary information system can collect operational and financial data of each hotel, we may not be able to avoid fraud or
manipulation of such data by some franchisees, which may adversely affect the ability to effectively respond to potential issues. In addition, many of our
franchisees do not own the hotel land or the property but typically lease the property from landlords who are either a property owner or a sub-lessor. We
cannot assure you that all landlords who lease the hotel property to our franchisees have good and marketable title, or have unencumbered rights to lease or
sub-lease the property to our franchisees. If any third party such as the ultimate property owners or relevant governmental authorities successfully challenge
the lease of our franchisees, or if our franchisees fail to renew the leases when they expire, or if the landlords early terminate the lease, or if the properties
or lands owned or leased by our franchisees are demolished, acquired or otherwise reclaimed by the government, our franchisees may have to close their
hotels and thus terminate the franchise agreements and as a result, our business and results of operations may be adversely affected. Moreover, the term of
the leases for some of the property of our franchisees is shorter than the typical term of our franchise agreements. We cannot assure you that upon
expiration, these franchisees will be able to renew their leases in order to perform their franchise agreements with us.
We may not be able to renew our existing franchise agreements or renegotiate new franchise agreements when they expire.
We franchise hotels to third parties pursuant to franchise agreements. These franchise agreements may be renegotiated or may expire. We completed
acquisitions of Argyle Hotel Management (Beijing) Co., Ltd. (“Argyle” or “Argyle Hotel Group”), and Shandong Xinghui Urban Hotel Management
Group Co., Ltd. (“Urban” or “Urban Hotel Group”), respectively in April 2019 and November 2019. The versions of franchise agreements we have used
during recent years, including those for Argyle Hotel Management (Beijing) Co., Ltd. (“Argyle” or “Argyle Hotel Group”), typically have an initial term of
10 to 20 years except for the franchise agreements with our Shell franchisees and Shandong Xinghui Urban Hotel Management Group Co., Ltd. (“Urban”
or “Urban Hotel Group”) franchisees. We plan to renew our existing franchise agreements upon expiration or renegotiate with our franchisees for new
franchise agreements. However, we may be unable to retain our franchisees on satisfactory terms, or at all. If a significant number of our existing franchise
agreements expire and new franchisees do not cover those expired franchises, our revenue and profit may decrease in the future, and our results of
operations could be materially and adversely affected.
As the hospitality industry in China is highly competitive, the terms of our franchise agreements are influenced by contract terms offered by our
competitors. We cannot assure you that the terms of franchise agreements for new franchised-and-managed hotels entered into or renewed in the future will
be as favorable as the terms under our existing franchise agreements. If such agreements cannot be renewed on satisfactory terms upon expiration, our
results of operations could be materially and adversely affected.
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Failure to comply with government regulations relating to the franchise business model, hospitality industry, construction, fire prevention, food
hygiene, safety and environmental protection could materially and adversely affect our business and results of operations.
Our business is subject to various compliance and operational requirements under PRC laws and regulations, which include public safety,
construction, fire prevention, public area hygiene, health and sanitation and environmental protection, as well as requirements related to construction or
decoration of hotel premises. The failure of any of our hotels to comply with applicable laws and regulations may incur substantial fines and penalties from
the relevant PRC government authorities. Each hotel in our network must hold a basic business license and a special industry license issued by local
government authorities and must conduct its hotel operations within the business scope of its business license. These hotels must also obtain various other
licenses and permits. For example, if our hotels provide catering service, they are required to obtain a food operation permit. In addition, any project
construction undertaken by our hotels may be subject to governmental approvals or filings requirements, and our failure to comply with the aforementioned
requirements may subject us to fines or the suspension or even the cessation of operations, which could materially and adversely affect our business,
financial condition and results of operations. In any event, we may not be able to obtain all permits, licenses, certificates and other approvals required by
government regulations, which could negatively impact our business and significantly harm our reputation.
As of December 31, 2020, we operate 40 leased-and-operated hotels, among which, two hotels are from Argyle and seven from Urban Hotel Group,
including three hotels situated on properties owned by us. Out of our 40 leased-and-operated hotels, six have not obtained fire prevention safety inspection
certificates, two are in the process of applying for fire prevention safety inspection certificates, four have not obtained public area hygiene permits, four
have not obtained special industry permits, four are in the process of applying for special industry permits, three which engage in catering business have
not obtained the food operation permits, and two are renewing their food operation permits. Given the significant discretion local government authorities
have in the examination of our application as well as other factors beyond our control in certain areas, we may be unable to obtain our food operation
permits at all.
In addition, we have only been provided with and reviewed the relevant governmental approvals and permits for the operation of 3,739 out of our
4,300 franchised-and-managed hotels in total, including Argyle and Urban, in operation as of December 31, 2020, and have found that:
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approximately 0.19% of these hotels did not provide us with the business license;
approximately 6.18% of these hotels did not provide us with the special industry license;
approximately 7.92% of these hotels did not provide us with the fire prevention safety inspection certificate; and
approximately 11.74% of these hotels did not provide us with the public hygiene license.
For our leased-and-operated hotels that have not obtained the necessary licenses, and to the extent that the franchisees who did not provide us with
the licenses had not obtained the licenses prior to the commencement of their operations, the legal consequences will be as follows:
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Business license: fines, suspension of operation, warnings, orders to suspend or cease continuing operations, confiscations of illegal gains or
fines, and even up to 15 days of detention;
Special industry license: warnings or fines of up to RMB1,000 and even up to a 15-days detention. In addition, pursuant to various local
regulations, hotels failing to obtain the special industry license may be subject to warnings, orders to suspend or cease continuing business
operations, confiscations of illegal gains or fines;
Fire prevention safety inspection certificate: (i) suspension of construction of projects, and/or use or operation of the business; and (ii) fines
between RMB30,000 and RMB300,000;
Public hygiene license: a range of administrative penalties depending on the seriousness of a hotel’s activities: (i) warnings; (ii) fines between
RMB500 and RMB30,000; or (iii) suspension of operations for rectification, or revocation of public hygiene license; and
Food operation permit: (i) confiscation of illegal gains, food illegally produced for sale and tools, facilities and raw materials used for illegal
production; or (ii) fines between RMB50,000 and RMB100,000 if the value of food illegally produced is less than RMB10,000 or fines of 10
to 20 times of the value of food if such value is equal to or greater than RMB10,000.
If any franchisee is subject to the foregoing legal consequences, whether fines or orders to suspend or even cease operations, due to its failure to
obtain necessary licenses and permits or to comply with other requirements, our image and reputation may suffer, and such franchisee may defer making or
refuse to make payments in breach of its franchise agreement with us. As we hold equity interests in certain of our franchisees, any regulatory non-
compliance by such franchisees may also decrease the value of our investments. In either case, our business and results of operations may be adversely
affected. Furthermore, as to certain hotels that are being converted from the leased-and-operated model to the franchised-and-managed model, if any
franchisee refuses to return and uses any of our hotels’ permits in breach of their supplementary agreements with us, our company as the registered permit
holder could be held liable for any regulatory non-compliance by our franchisees. See “— Our hotels being converted into franchised-and-managed hotels
may not be able to obtain their own operational licenses or fail to pay us the rent materially and adversely affect our business and results of operations.”
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In respect of our franchising business, we are subject to a comprehensive disclosure requirement when recruiting and managing our franchisees. In
the past, we have not received penalties in relation to such requirements. However, our communication with our franchisees could be found in violation of
these requirements in the future.
We began franchising our GreenTree Apartment brand in 2020. However, we may not satisfy all the prerequisites for franchising our GreenTree
Apartment brand under relevant PRC laws and regulations. If the competent government authorities establish that we have no adequate qualification to
franchise our GreenTree Apartment brand, we could be subject to penalties including confiscation of relevant gain and fines between RMB100,000 and
RMB500,000 for each such brand.
We may terminate franchise agreements earlier under certain circumstances, and we may have disputes with our franchisees which may materially and
adversely affect our business and result of operations.
Our franchisees may terminate our franchise agreements in the event that, among others, the franchised-and-managed hotels’ performance is worse
than they expect. Although they are not permitted to do so by our franchise agreements, the franchisees may still attempt to unilaterally terminate their
franchise agreements. In such instances, we may have disputes with them, and it will be difficult for us to force them to continue the performance of our
franchise agreements until they expire. If the franchise agreements are eventually terminated either based on a settlement between us and the franchisees or
with a judgment or arbitral award which requires the franchisees to compensate us for our losses and costs, such compensation may not cover our losses
which we have suffered as a result of the early termination, and we may no longer receive the franchise fees and related management fees from the
termination. Furthermore, if our franchisees breach or terminate their franchise agreements with us before the hotel commences operation, we might not be
able to grow our hotel network as planned.
Due to our rapid expansion in recent years, we have added a large number of new franchised-and-managed hotels into our hotel network, some of
which may not be able to provide consistent and high-quality service to meet our standards. To avoid potential damage to our brand name and to ensure the
quality of services provided to our guests, we may terminate our franchise agreements with such franchisees. In addition, if any of our franchisees defaults
or commits wrongdoing and fails to cure defaults or wrongdoings, we may also need to terminate our franchise agreements. Although our franchise
agreements typically allow us to terminate the agreements under many circumstances, our franchisees may dispute our termination or our claim and in such
cases we have to submit such disputes for the settlement by courts or arbitration. For example, as of December 31, 2020 we had 16 pending legal
proceedings with the franchised-and-managed hotels. Also, we have in the past closed and may close in the future certain franchised-and-managed hotels as
a result of disputes with the franchisees for their failure to comply with our requirements on, among other things, the punctual payment of our franchise
fees or management fees, the decoration or operation standard, use of our brand, maintenance of the hotel condition and appearance, the avoidance of
competition between the franchisees, including keeping appropriate distances between the franchised-and-managed hotels. For example, for the year ended
December 31, 2020, we terminated 89 franchised-and-managed hotels that did not comply with our brand and operating standards, respectively. If a
significant number of our existing franchise agreements are terminated early, our revenue and profit may decrease in the future.
In case of a dispute with our franchisees, even if such disputes can be resolved in favor of us, the disputes could divert our management attention,
affect our brand image, and incur cost for us. There could also be situations where the franchisee is not in a position to sufficiently compensate us for losses
which we have suffered as a result of their defaults or wrongdoings. If we eventually terminate any franchisees, we will lose such franchisees and can no
longer collect franchise fees and management fees from them. If new franchisees do not cover those terminated franchises, our results of operations and
financial conditions could be materially and adversely affected.
Our hotels being converted into franchised-and-managed hotels may not be able to obtain their own operational licenses or fail to pay us the rent
materially and adversely affect our business and results of operations.
During the past few years, we have sought to convert some hotels from the leased-and-operated model over to the franchised-and-managed model
through selling relevant business assets and handed over the management of such hotels, in most of the cases pursuant to an asset, business and personnel
transfer agreement, or Transfer Agreements, to certain individuals or entities that have subsequently entered into franchise agreements with us and have
therefore become our new franchisees. According to the Transfer Agreements, such new franchisees shall take over and operate such hotels on their own
account and shall take the risks and enjoy the benefit of operating such hotels from the completion of the transfer contemplated by such agreements.
However, the Transfer Agreements typically allow our franchisees under such arrangements to continue to use the hotel’s permits that were previously
obtained by us and remain in the name of our company for a transitional period. As of December 31, 2020, 10 of the abovementioned new franchisees were
still using our relevant hotels’ permits. All of these franchisees have executed a supplementary agreement which requires them to stop using and return to
us our hotels’ permits upon execution of the supplementary agreements. Such supplementary agreements also require the franchisees to indemnify us
against all losses, costs or liabilities incurred by us for their defaults under such agreements. However, if any franchisees refuse to return and continue to
use any of our hotels’ permits, our company could be held liable as the registered permit holder for any regulatory non-compliance on the part of our
franchisees. As a result, any breach by our
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franchisees of relevant regulations could cause us to incur relevant legal liability under PRC law, which may materially affect our brand image and our
results of operations. In addition, in such instances, because the relevant leases have not been transferred to our new franchisees, we continued to be the
tenants of the relevant hotel premises and we remain liable to pay the rent to our landlords, and may not thereafter be fully compensated by the new
franchisees. As a result, our result of operations and financial conditions may be materially and adversely affected by the default of such franchisees.
Furthermore, such arrangement between us and the new franchisees could be deemed as a sublease, and our landlords may claim that our subleasing
arrangement without our landlords’ consent constitutes a default. In such cases, we may be required by our landlords to terminate sublease arrangements
and compensate their losses, if any, which may further increase our costs and risks. Moreover, we may not be able to enforce our rights against the
franchisees under the supplementary agreements, which would hinder our ability to prevent the franchisees from using our hotel permits and negatively
impact our business and our reputation.
Our leased-and-operated hotels are subject to a number of operational risks.
For hotels under the leased-and-operated model, a significant portion of operating costs, including rent, is fixed. Accordingly, a decrease in revenues
could result in a disproportionately larger decrease in earnings because the operating costs and expenses are unlikely to decrease proportionately. For
example, the period during both the New Year and Chinese Spring Festival holidays generally accounts for a smaller portion of our annual revenues than
the other periods, but the expenses do not vary in proportion to changes in occupancy rates and revenues. Major construction work near our hotel may also
have a negative impact on the occupancy rate. We need to continue to pay rent and salaries, make regular repairs, perform maintenance and renovations and
invest in other capital improvements for our leased-and-operated hotels throughout the year to maintain their attractiveness. Therefore, our leased-and-
operated hotels’ costs and expenses may remain constant or increase even if their revenues decline. The operation of each leased-and-operated hotel goes
through the stages of development, ramp-up and mature operation. Our involvement in the development of such properties presents a number of risks,
including construction delays or cost overruns, which may result in increased project costs or forgone revenue. During the development stage, significant
pre-opening expenses will be incurred, and at the ramp-up stage, which is usually six months, when the occupancy rate increases gradually, revenues
generated by these hotels may be insufficient to cover their operating costs, which are relatively fixed in nature. As a result, most newly opened leased-and-
operated hotels may not achieve profitability until they reach mature operations. We also may be unable to recover development costs we incur for projects
that are not completed. Any expansion of our leased-and-operated hotel portfolio would incur significant pre-opening expenses during the development
stage and relatively low revenues during the ramp-up stage of such newly opened leased-and-operated hotels, of which expenses may have a significant
negative impact on our results of operations. Properties that we develop could become less attractive due to market saturation, oversupply or changes in
market demand, with the result that we may not be able to recover development costs as we expect, or at all.
We also may acquire or develop owned-and-operated hotels on a limited, case-by-case basis to seize unusually attractive business opportunities.
Any such owned-and-operated hotels will be subject to risks similar to those of our leased-and-operated hotels. Such owned-and-operated hotels will also
be subject to depreciation in the value paid by us for the underlying hotel property, which usually is influenced by macroeconomic and local political and
economic factors.
In certain circumstances, we have needed to liquidate certain of our PRC subsidiaries and branches which previously operated leased-and-operated
hotels, upon the completion of conversion or closure of hotels. In liquidating such subsidiaries and branches, we need to complete various deregistration
procedures, which may be time-consuming and therefore we cannot assure you that such subsidiaries and branches can be deregistered in a timely manner.
In the future, we may need to liquidate more subsidiaries and branches which have ceased to operate leased-and-operated hotels.
The legal rights of our franchisees and us to use certain leased properties could be challenged by property owners or other third parties, which could
prevent our franchisees or us from operating the affected hotels or increase the costs associated with operating these hotels.
For most of our franchised-and-managed hotels and all but three of our leased-and-operated hotels, we and our franchisees do not hold property
ownership with respect to the premises under which those hotels are operated. Instead, we and our franchisees rely on leases or contracted management
arrangements with third parties who either own the properties or lease the properties from the ultimate property owner. As of December 31, 2020, seven of
the ultimate owners of the properties of our leased-and-operated hotels failed to provide us with the relevant title certificates. As to these seven ultimate
owners, if they have not obtained and provided such title certificates because the relevant properties were constructed by such ultimate owners without
having obtained or in violation of a construction project planning permit, our lease of such properties may be challenged or even invalidated by a
government authority or relevant dispute resolution institution. Meanwhile, the property title certificates for the premises on which approximately half of
our leased-and-managed hotels are located have a different designated use from the actual usage of those properties, and our lease of such properties may
be challenged by relevant government authorities and subject us to cessation of operations or fines in an amount of up to RMB30,000 for each property or
approximately RMB480,000 in aggregate. If the property owners’ title and the legal rights of our franchisees and us to the leases of such properties are
successfully challenged by a government authority or dispute resolution institution as mentioned above, the development or operations of our hotels on
such properties could be adversely affected.
In addition, we and our franchisees are subject to the risks of potential disputes with property owners or our immediate lessors and to forced closure
of hotels by the government. Such disputes and forced closures, whether resolved in the favor of our franchisees and us, may divert management attention
of our franchisees and us, harm our reputation or otherwise disrupt and adversely affect our business.
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Where immediate lessors are not the ultimate owners of hotel properties operated by our franchisees and us, in some instances, no consent was
obtained from the owners to sublease the hotel properties to our franchisees or us. A property owner’s failure to duly obtain the title to the property or a
sub-lessor’s failure to receive any necessary approvals from the ultimate owner or the primary leaseholder, as applicable, could potentially invalidate the
underlying lease or result in the renegotiation of such lease which may lead to less favorable terms. Some of the properties we or our franchisees lease from
third parties were subject to mortgages at the time the leases were signed. In such circumstances and where consent to the lease was not obtained from the
mortgage holder, the lease may not be binding on the transferee of the property if the mortgage holders foreclose on the mortgage and transfer the property,
which could in turn materially and adversely affect the ability of our franchisees and us to operate the hotel facility located on such property. In the past,
although our operations have not been disrupted simply due to the lack of title certificates or consent from the owners, such events could occur in the
future.
We also sublease the property parts we do not use to third parties and in some instances where we have closed or converted our leased-and-operated
hotels, we may also need to sublease the whole properties we leased for such hotels to third parties to save costs if our landlords do not agree to early
terminate our lease. In some instances, no written consent was obtained from our landlords to sublease such property parts or the whole property to third
parties. Our failure to receive any necessary approvals from our landlords could potentially invalidate the underlying lease or result in our default under
such subleases, which may in turn affect our business. In addition, if our sub-lessees are not able to pay us rent in a timely manner or at all, we are
obligated to pay the rent to our landlords on our own account. If we fail to pay such rent, we may be required by our landlords to terminate the sublease
arrangements and compensate their losses, if any, which may adversely affect our result of operations and our financial condition.
If we are unable to compete successfully, our business, financial condition and results of operations may be harmed.
The hospitality industry in China is highly competitive. Competition in the industry is primarily based on convenience of location, geographic
coverage, service quality, room rates, quality of accommodation, brand name recognition, range of services and guest amenities. We compete primarily
with branded and standalone hotels as well as regional and local mid-scale hotels. We also compete with four- and five- star hotels, as we offer rooms with
standards comparable to many of those hotels while maintaining competitive pricing. Furthermore, we compete with other hotels for guests in each market
segment in which we operate, as our typical business and leisure traveler guests may change their travel, spending and consumption patterns and choose to
stay in hotels in different markets. New and existing competitors may offer competitive rates, greater convenience, services or amenities or superior
facilities, which could attract guests away from our hotels, resulting in a decrease in occupancy and average daily rates for our hotels. In addition,
competition among franchised hotels is intense in attracting potential franchisees and retaining existing franchisees. We believe that hotel operators choose
hospitality franchisors based on primarily the value and quality of a franchisor’s brand, reputation and service and the extent to which affiliation with that
franchisor may increase the franchisee’s hotel occupancy rates and profitability. Any of these factors may have an adverse effect on our competitive
position, results of operations and financial condition.
We may not be able to successfully attract new franchisees and compete for franchise agreements and, as a result, we may not be able to achieve our
planned growth.
Our growth strategy includes expanding through franchised-and-managed hotels by entering into franchise agreements with our franchisees. We
believe that our ability to attract new franchisees and compete for franchise agreements with them depends primarily on our brand recognition and
reputation, the results of our overall operations in general and the success of our current franchised-and-managed hotels. Other competitive factors for
franchise agreements include marketing support, membership program, efficiency of our central reservation system, our ability to provide systems and
support to assist franchisees to operate their hotels cost-effectively. The terms of any new franchise agreements that we obtain also depend on the terms that
our competitors offer for those agreements. In addition, if the availability of suitable locations for new properties decreases, or governmental planning or
other local regulations change, the supply of suitable properties for additional franchised-and-managed hotels could diminish. If the performance of our
franchised-and-managed hotels is less successful than that of our competitors’ hotels or if we are unable to offer terms as favorable as those offered by our
competitors, we may not be able to compete effectively for new franchise agreements and we may not be able to attract as many new franchisees as we
expect. As a result, we may not be able to achieve our planned growth and our business and results of operations may be materially and adversely affected.
The leases of our franchisees and us could be terminated early, we and our franchisees may not be able to renew the existing leases on commercially
reasonable terms and the rents paid by us or our franchisees could increase substantially, which could materially and adversely affect our operations.
The terms of leases for our franchised-and-managed hotels and leased-and-operated hotels typically provide, among other things, that the lease
could be terminated under certain legal or factual conditions. If any such lease were terminated early, operations of the related hotel property may be
interrupted or discontinued and costs may be incurred by us or our franchisees to relocate to another location. Furthermore, we may be liable to our lessors,
guests, franchisees and other vendors and may be required to pay losses and damages due to our default under relevant contracts. As a result, our business,
results of operations and financial condition could be materially and adversely affected.
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Although we intend to coordinate with our franchisees to renew existing leases of our franchised-and-managed hotels, and to renew existing leases
of certain of our leased-and-operated hotels, there can be no assurance that we and our franchisees will be able to renew such leases and maintain current
hotel operations on satisfactory terms, or at all. In particular, we and our franchisees may experience increased rent payments and increased operating cost
in connection with renegotiating leases. If we and our franchisees fail to maintain current hotel operations on satisfactory terms upon expiration of the
leases, the respective operating costs of our company and our franchisees may increase, the ability of our franchisees to pay their franchise fees may
decline, and overall profits generated from hotel operations may decrease. If we and our franchisees are unable to pass on increased costs to our guests
through room rate increases, the operating margins and earnings of our company and our franchisees could decrease and our results of operations could be
materially and adversely affected.
We may terminate our leases early for certain reasons and any failure by us to terminate a lease for cause may subject us to payment of liquidated
damages.
Our leases typically allow us to terminate the lease early under limited circumstances, and in some instances, our leases contain a term which
requires us to pay the contingent rent for our wrongful early termination of such agreements. In the past, we have early terminated some leases of hotel
properties and closed our leased-and-operated hotels underlying such leased properties, and disputes arose between us and our landlords whereby we were
demanded to pay the contingent rents and liquidated damages. If such disputes occur in the future, and resolved in favor of our landlords, we may need to
pay losses and damages to the landlords and as a result, our business, results of operations and financial condition could be materially and adversely
affected.
Our growth depends on our ability to increase revenues generated by our existing hotels.
While sales growth will depend in part on our plans for new hotel openings, deeper penetration into existing and new geographic markets and
increased sales at our existing hotels will also affect our sales growth and will continue to be critical factors affecting our revenue and profit. Our ability to
increase the revenues generated by our hotels depends in part on our ability to successfully implement our growth strategy and related initiatives. Our
ability to penetrate further into the existing geographic markets where we already have a presence depends in part on our ability to successfully market
ourselves and to maintain and increase sales to our existing members, including individual members and corporate members and attract more members to
our membership program. We may not be able to achieve our targeted sales growth at our existing hotels, and sales at existing hotels could decrease. In
addition, we may not be able to achieve our targeted level of expansion within existing and new geographic markets. The occurrence of any of such events
may have a material adverse effect on our business, financial condition and results of operations.
Our growth depends on our ability to grow the number of hotels in operation.
Our growth depends on our ability to open and profitably operate new hotels under both franchised-and-managed model and leased-and-operated
model. In 2018, 2019 and 2020, we opened 550, 605 and 528 new franchised-and-managed hotels. In each of 2018, 2019 and 2020, we opened four, two
and ten new leased-and-operated hotels respectively. We plan to increase the number of our hotels in the future. We may not be successful in identifying
and leasing or franchising additional hotel properties at desirable locations and on commercially reasonable terms or at all. In more developed cities, it may
be difficult to increase the number of hotels because we or our competitors may already have operations in such cities. In less developed cities, demand for
our hotels may not increase as rapidly as we expect. We also may incur substantial costs in connection with evaluating hotel properties and negotiating with
property owners, including ones that we are subsequently unable to lease or franchise.
The growth in the number of hotels is subject to numerous risks, many of which are beyond our control. Among other risks, the following factors
affect our ability to open and operate additional hotels profitably and achieve growth in the number of our hotels:
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the availability and cost of suitable hotel locations;
the availability and cost of capital to fund construction or conversion;
cost-effective and timely construction of hotels (which construction can be delayed due to, among other reasons, labor and materials
availability, labor disputes, local zoning and licensing matters, and weather conditions);
the ability of our company and our franchisees to secure required governmental permits;
the availability of qualified hotel management staff and other personnel;
our ability to enhance our reservation, operational and service delivery systems to support additional franchisees in a timely and cost-effective
manner;
our ability to effectively and efficiently implement our development plan;
our ability to introduce our brands into new markets, any failure of which may adversely impact potential property owners’ or franchisees’
acceptance of and confidence in us; and
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our ability to attract new qualified franchisees and to retain existing franchisees.
We may not be able to manage our expected growth, which could adversely affect our results of operations.
We have experienced substantial growth since our inception. We have increased the number of our total hotels in operation in China from eight as of
December 31, 2005 to 4,340 as of December 31, 2020, and we intend to focus on developing additional franchised-and-managed hotels in different
geographic locations in China and internationally, as well as growing through mergers, acquisitions and strategic alliances. This expansion has placed, and
will continue to place, substantial demands on our managerial, operational, technological, financial and other resources. There can be no assurance that we
will be able to effectively manage our growth. If our growth initiatives fail, and if we fail to integrate new alliances, merged entities or acquired targets into
our network, our businesses and prospects may be materially and adversely affected.
Our planned expansion will also require us to maintain the consistency of our brands and the quality of our services to ensure that our brands do not
suffer as a result of any deviations, whether actual or perceived. In order to manage and support our growth, we must improve our existing operational,
administrative and technological systems and our financial and management controls, and recruit, train and retain qualified hotel managerial personnel as
well as other administrative and sales and marketing personnel, particularly as we expand into new markets.
We cannot assure you that we will be able to effectively and efficiently manage the growth of our operations, recruit and retain qualified personnel
and integrate new franchised-and-managed hotels into our operations, whether they are organically developed or strategically acquired. Any failure to
effectively and efficiently manage our expansion may materially and adversely affect our ability to capitalize on new business opportunities, which in turn
may have a material adverse effect on our business, financial condition and results of operations.
Acquisitions, financial investment or strategic investment may have an adverse effect on our ability to manage our business and harm our results of
operations and financial condition.
If we are presented with appropriate opportunities, we may acquire or invest in businesses or assets. For example, in 2018, we acquired: (i) an
additional 1% of the equity interest in Yancheng Zexin Hotel Management Co., Ltd., or Zexin, and our equity interest in Zexin increased to 51%; (ii) a 70%
of the equity interests in Foshan Baiqinghui Hotel Co., Ltd.; (iii) all of the business assets and a 70% interest in Donghe Zhenxing Hotel, in the Xuzhou
Economic and Technological Development Zone; and (iv) all of the business assets and equity interests in Deep Sleep Hotel, in the Xuzhou Economic and
Technological Development Zone. In 2019, we acquired: (i) a 60% equity interest in Argyle, (ii) a 70% equity interest in Urban, and (iii) several properties
for strategic development purpose. In 2020, we acquired all the hotel assets from a hotel management company located in Guangxi, and thereafter opened
one leased-and-operated hotel under “GreenTree Eastern” brand.
The existing and future acquisitions or investments may expose us to potential risks, including risks associated with unforeseen or hidden liabilities,
risks that acquired or invested companies will not achieve anticipated performance levels, diversion of management attention and resources from our
existing business, difficulty in integrating the acquired businesses with our existing operational infrastructure, and inability to generate sufficient revenues
to offset the costs and expenses of acquisitions or investments. For example, the sellers of the 70% equity interest in Urban (“Urban Sellers”) had
undertaken to us under the equity purchase agreement entered into between us and the Urban Sellers in April 2019 (“Urban Purchase Agreement”) that
Urban will achieve a steady growth with respect to its revenue and profit during the agreed period. If Urban fails to achieve the agreed growing rate, we
may have an option to claim certain amount of compensation against the Urban Sellers. If we are entitled to and also decide to exercise such option, once
the compensation paid to us by the Urban Sellers reaches 50% of the purchase price we paid to the Urban Sellers, they will have the right to redeem the
whole 70% equity interest in Urban from us, in which case, we would no longer be able to consolidate the financial results of Urban in our consolidated
financial statements and the results of our operations may also be adversely affected. In addition, following completion of an acquisition or investment, our
management and resources may be diverted from their core business activities due to the integration process, which diversion may harm the effective
management of our business. Furthermore, it may not be possible to achieve the expected level of benefits after integration and the actual cost of delivering
such benefits may exceed the anticipated cost. Any difficulties encountered in the acquisition or investment and integration process may have an adverse
effect on our ability to manage our business and harm our results of operations and financial condition. If a financial or strategic investment is unsuccessful,
then in addition to the diversion of management attention and resources from our existing business, we may lose the value of our investment, which could
have a material adverse effect on our financial condition and results of operations.
Furthermore, we have made loans to third parties including our franchisees, and other entities with which we have a business relationship or
strategic cooperation. Although our loans to such third parties are generally secured by collateral or a guarantee, some of these third parties may not repay
us, we may not be able to recover the loaned amounts of principal and any interest due, and we may thereby incur losses which could have a material
adverse effect on our financial condition and results of operations.
Our expansion into new markets may present increased risks.
We plan to open new hotels in markets in China as well as internationally where we have little or no operating experience. Those markets may have
different regulatory requirements, competitive conditions, consumer preferences and discretionary spending patterns
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as compared to our existing markets. As a result, any new hotels we open in those markets may be less successful than hotels in our existing markets.
Guests and franchisees in any new market may not be familiar with our brands and we may need more time to build brand awareness in that market through
greater investments in advertising and promotional activities than we anticipated. We may find it more difficult in new markets to hire, motivate and keep
qualified employees who share our vision, passion and culture. Hotels operated in new markets also may have lower average sales or higher operating costs
than hotels in existing markets. Sales at hotels operated in new markets may take longer than expected to ramp up and reach expected sales and profit
levels, and may never do so, thereby affecting our overall profitability.
Our financial condition and results of operations may be materially affected if our strategy to diversify our brand portfolio and mix of hospitality
offerings is not successfully implemented.
We intend to diversify our brand portfolio and mix of hospitality offerings with existing brands, including GreenTree Eastern, Gem, Gya, Vx, Deep
Sleep, Greentree Inns, GT Alliance, GreenTree Apartment, Vatica and Shell, as well as brands from Argyle and Urban, to cover market segments from
economy to luxury markets. In April 2019, we acquired Argyle which focuses on mid-to-up-scale to luxury segments of the markets, most of which are
four- and five- star hotels. In December 2019, we consolidated Urban which focuses on economy to mid-scale market segments. We may not possess
sufficient knowledge or experience in expanding into the luxury market segment, hence we may face more competition in this new market segment or
newly geographic markets where we operate. In addition, the strategy to diversify our mix of hospitality offerings may increase the cash needs of our
operations and may distract our management's attention and energy. If such strategies are not successful, our business, financial condition and results of
operations may be materially and adversely affected.
If we fail to maintain our relationships with our members and corporate members, our business and growth prospects could be materially and adversely
affected.
Historically, we have derived a portion of our revenues from our members and from our cooperation arrangements with certain corporate members
such as banks, airlines and other large companies. In 2018, 2019 and 2020, we sold approximately 94% of our room nights through our direct sales
channels. We expect that these members and corporate members will contribute to the growth of our business in the near future.
We cannot assure you that our members will remain loyal patrons of our hotels and that our corporate members will agree to renew the relevant
cooperation agreements upon their expiration, or enter into new agreements with us on substantially similar terms. Our negotiating position with corporate
members also is limited given the competition in China’s hospitality industry. If we fail to enhance or maintain our relationships with our members, and the
frequency of member stays at our hotels declines as a result, or if our corporate members decline to renew their cooperation agreements or propose new
agreements with commercial terms less favorable to us, our business and growth prospects could be materially and adversely affected.
If our franchisees are unable to maintain our hotels’ condition and appearance, our hotel occupancy rates may decline.
In order to maintain the condition and appearance of hotels in our network, our hotels require ongoing renovations and other leasehold
improvements, including periodic replacement of broken or used furniture, fixtures and equipment. Such investments and expenditures require ongoing
funding and, to the extent our franchisees cannot fund these expenditures from existing cash or cash flow generated from operations, our franchisees must
borrow or raise capital through financing. Our franchisees may not be able to access capital and our franchisees may be unwilling to spend available capital
when necessary, even if required by the terms of our franchise agreements. If our franchisees continue to operate hotels while they are under refurbishment
or improvement, there may be instances where refurbishment or improvements would seriously disrupt hotel operations and adversely affect the revenues
of the relevant hotels. If our franchisees do not make needed leasehold investments and improvements, our hotels could become less attractive to our
potential guests, we could lose market share to our competitors and our hotel occupancy rates may decline. Moreover, disruptions and other risks associated
with renovation and improvements could have an adverse effect on our business, financial condition and results of operations.
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If the value of our brand portfolio or image diminishes, it could have a material and adverse effect on our business and results of operations.
Our continued success in maintaining and enhancing our brand portfolio and image depends, to a large extent, on the ability of our franchisees and
us to satisfy customer needs by maintaining consistently high-quality services across our hotel network, as well as their and our ability to respond to
competitive pressures. If we and our franchisees are unable to do so, our occupancy rates may decline, which could in turn adversely affect our results of
operations. Our business may also be adversely affected if our brands, public image or reputation were to be diminished by the operations of any of our
hotels, whether due to our franchisees failing to operate hotels according to our requirements, unsatisfactory service, accidents or otherwise. Our brand
portfolio is integral to our sales and marketing efforts. In addition, the trademark “GreenTree Inn” in the U.S. was registered by a company owned by Mr.
Alex S. Xu, our chairman and chief executive officer and currently used by a chain of 17 hotels in the U.S. owned by a company majority owned by Mr.
Alex S. Xu. We cannot exert control over any of these hotels in the United States. If these hotels experience any quality issues or are involved in any
incidents, despite the fact that our current operations are primarily in China, our reputation can be negatively affected, and the value and image of our
brands can diminish. If the value of our brand image is diminished or if our brands do not continue to be attractive to guests and franchisees, our business
and results of operations may be materially and adversely affected.
Our results of operations may fluctuate significantly due to seasonality and other factors.
The hospitality industry is subject to fluctuations in revenues due to seasonality. The seasonality of our business may cause fluctuations in our
quarterly operating results. Generally, the first quarter, in which both the New Year and Spring Festival holidays fall, accounts for a lower percentage of our
annual revenues than other quarters of the year. Furthermore, our overall results of operations may fluctuate significantly from period to period because of
several factors, including the timing of new hotel openings, revenue loss associated with the temporary closure of existing hotels for refurbishment, and any
losses incurred by our franchisees or us due to hotel closures. As a result, our results of operations may fluctuate significantly from period to period and
comparison of different periods, or even the same periods during different years, may not be meaningful. Our results for a given fiscal period are not
necessarily indicative of results to be expected for any other fiscal period.
Substantial defaults or delays in payment by our franchisees and corporate customers or the deterioration of the financial condition of our franchisees
or corporate members may have an adverse effect on our cash flows, working capital, financial condition and results of operations.
Our accounts receivable mainly consist of amounts due from our franchisees and corporate members whose employees are guests in our leased-and-
operated hotels. Our corporate members may choose to settle with us directly, and we typically require our franchisees to pay various fees pursuant to their
franchise agreements with us on a monthly or annual basis. Our franchisees and corporate members may delay their payments beyond the time periods set
forth in our agreed credit arrangements. Furthermore, in order to accelerate our expansion, we used our surplus cash to finance the opening of new
franchised-and-managed hotels by franchisees who have a proven track record with us. There can be no assurance that our franchisees will always repay us
timely once we begin the financing plan. Our liquidity and cash flows from operations may be adversely affected if our accounts receivable cycles or
collection periods lengthen or if we encounter a material increase in defaults of payment of our accounts receivable or repayment of the amounts we have
lent to our franchisees.
Our operating results are affected by the ability of our franchisees to pay our franchise management fees. An extended period of hotel room vacancy
or decrease in room rates, which may be the result of a variety of factors such as unfavorable economic conditions in China and globally, may adversely
affect the operating results and financial condition of our franchisees. These negative operating conditions could result in the financial failure of our
franchisees and result in the delayed payment of franchise management fees or other revenues derived from our franchised-and-managed hotels or the
termination of their franchise agreements. As a result, our business, prospects and results of operations may be adversely affected.
Failure to retain our senior management could harm our business.
We place substantial reliance on the hospitality and other consumer-service industry experience and the institutional knowledge of members of our
senior management team. Mr. Alex S. Xu, our founder, chairman and chief executive officer, is particularly important to our future success due to his
substantial experience in the property development, hospitality and other consumer service industries. We do not carry key person insurance on any
members of our senior management team. The loss of the services of one or more of these members of our senior management team due to their departure
or otherwise could hinder our ability to effectively manage our business and implement our growth strategies. Finding suitable replacements for Mr. Xu or
other members of our senior management team could be difficult, and competition for such personnel of similar experience is intense. If we lose their
services, our business may be adversely affected.
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If we or our franchisees are not able to hire, train and retain qualified managerial and other employees, our brand and our business may be materially
and adversely affected.
Our managerial and other employees manage our hotels and interact with our guests on a daily basis. They are critical to maintaining the quality and
consistency of our services as well as our established brand and reputation. It is important for our franchisees and us to attract qualified managerial and
other employees who have experience in hospitality or other consumer-service industries and are committed to high levels of service. There may be a
limited supply of such qualified individuals in the cities in China where we and our franchisees have operations or where we intend to expand. In addition,
it is difficult to ascertain and evaluate intangible criteria of candidates, and whether they will share our vision, dedication, passion and culture, during the
recruitment process. We and our franchisees must hire and train qualified managerial and other employees on a timely basis to keep pace with our rapid
growth while maintaining consistently high-quality services across our hotels in various geographic locations. Regular training needs to be provided to our
managerial and other employees so that they are equipped with up-to-date knowledge of various aspects of our hotel operations and can meet our demand
for quality services. We and our franchisees also need to offer opportunities for development and career advancement in order to retain qualified managerial
and other hotel staff. If we or our franchisees fail to do so, the quality of our services may decrease in one or more of the markets where the hotels in our
network are located, which in turn, may have a material and adverse effect on our brand and our business.
Interruption or failure of our information and operational systems could impair our ability to effectively provide our services, which could damage our
reputation.
Our ability to provide consistent quality services throughout our hotel network depends on the operation of our proprietary information and
operational systems, including our central reservation, hotel management, data analysis and inter-department support systems. Any damage to or failure of
our systems could interrupt our service. Our systems are vulnerable to damage or interruption as a result of power loss, telecommunications failures,
computer viruses, fires, floods, earthquakes, interruptions in access to our toll-free numbers, hacking or other attempts to harm our systems, and similar
events. Our servers, which are maintained in Shanghai, may also be vulnerable to break-ins, sabotage and vandalism. Some of our systems are not fully
backed up, and our disaster recovery planning does not account for all possible scenarios. In addition, our systems and technologies may become outdated
and we may not be able to replace or introduce upgraded systems as quickly as our competitors or within budgeted costs for such upgrades. If we
experience frequent or persistent system failures, our quality of services and our reputation could be harmed. The steps we need to take to increase the
reliability and safety of our systems may be costly, which could reduce our operating margins, and may not be successful in reducing the frequency or
duration of system failures and service interruptions.
Failure to maintain the integrity of internal or customer data could result in harm to our reputation or subject us to costs, liabilities, fines or lawsuits.
Our business involves collecting and retaining a large volume of internal and customer data, including credit card numbers and other personal
information as our various information technology systems enter, process, summarize and report such data. We also maintain information about various
aspects of our operations as well as our employees. The integrity and protection of our customer, employee and company data is critical to our business.
Our customers and employees expect that we will adequately protect their personal information. We are required by applicable laws to keep strictly
confidential the personal information that we collect, and to take adequate security measures to safeguard such information. Our security measures and
those of our third-party service providers may not be adequate for the protection of our customer, employee or company data.
In addition, computer hackers, foreign governments or cyber terrorists may attempt to penetrate our network security and our website. Unauthorized
access to our proprietary internal and customer data may be obtained through break-ins, sabotage, breach of our secure network by an unauthorized party,
computer viruses, computer denial-of-service attacks, employee theft or misuse, breach of the security of the networks of our third-party service providers,
or other misconduct. Because the techniques used by computer programmers who may attempt to penetrate and sabotage our proprietary internal and
customer data change frequently and may not be recognized until launched against a target, we may be unable to anticipate these techniques. Unauthorized
access to our proprietary internal and customer data may also be obtained through inadequate use of security controls. The laws and regulations applicable
to security and privacy are becoming increasingly important in China. The theft, loss, fraudulent or unlawful use of customer, employee or company data
could harm our reputation or result in remedial and other costs, liabilities, fines or lawsuits.
The Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free
movement of such data, and repealing Directive 95/46/EC, known as the general data protection regulation, or GDPR, has imposed certain requirements on
the processing of personal data relating to natural persons. GDPR requirements will apply both to companies established in the EU and to companies, such
as us, that are not established in the EU but process personal data of individuals who are in the EU (and in the European Economic Area subject to the
enactment of implementation procedures), where the processing activities relate to: (a) the offering of goods or services, irrespective of whether a payment
of the data subject is required, to such data subjects in the EU; or (b) the monitoring of their behavior as far as their behavior takes place within the
EU. Compliance with the GDPR will be a rigorous and time-intensive process that may increase our cost of doing business, and the failure to comply with
the GDPR could expose us to sanctions from both a financial and business operations perspective. In addition, in case of control, noncompliance with the
GDPR may expose us to damage to our reputation.
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On February 1, 2013, China’s initial personal data protection guidelines, the Guidelines for Personal Information Protection in Information Security
Technology Public and Commercial Service Systems, became effective, which guidelines set forth detailed requirements as to the protection of personal
information and data collection, data processing, data transfer and data creation. Although these guidelines are voluntary and non-binding, we are advised
by our PRC counsel that, going forward, further regulatory oversight of data privacy in China is expected. In addition, Amendment 7 to the PRC Criminal
Law prohibits institutions, companies and their employees in the telecommunications and other industries from selling or otherwise illegally disclosing a
PRC citizen’s personal information obtained during the course of performing their duties or providing services, or obtaining such information through theft
or other illegal means. On November 7, 2016, the Standing Committee of the PRC National People’s Congress issued the Cyber Security Law of the PRC,
which became effective on June 1, 2017. Pursuant to the Cyber Security Law of the PRC, providers of network products and services shall maintain the
security of their products and services and shall comply with provisions regarding the protection of personal information as stipulated under relevant laws
and regulations. Moreover, the Provisions on Protection of Personal Information of Telecommunication and Internet Users specifically regulates the
collection, use, disclosure and security of personal information. Complying with these PRC laws and regulations may cause us to incur substantial costs or
require us to change our business practices.
While we take various measures to comply with all applicable data privacy and protection laws and regulations of the PRC, our current security
measures and those of our third-party service providers may not be adequate for the protection of our customer, employee or company data. In addition,
hackers, foreign governments or cyber terrorists may attempt to penetrate our network security and our website. Unauthorized access to our proprietary
internal and customer data may be obtained through break-ins, sabotage, breach of our secure network by an unauthorized party, computer viruses,
computer denial-of-service attacks, employee theft or misuse, breach of the secure networks of our third-party service providers, or other misconduct.
Because the techniques used in any attempt to penetrate and sabotage our proprietary internal and customer data change frequently and may not be
recognized until launched against us, we may be unable to anticipate or protect against these techniques. Unauthorized access to our proprietary internal
and customer data may also be obtained through inadequate security measures. Laws and regulations in China relating to security and privacy are becoming
increasingly important. Any theft, loss, fraudulent, unlawful use or disclosure of customer, employee or company data could harm our reputation and result
in remedial and other costs, liabilities, fines or lawsuits.
Any failure to protect our trademarks and other intellectual property rights could negatively impact our business.
Our brand, trade name, trademarks and other intellectual property are critical to our success. The success of our business depends in part upon our
continued ability to use our brands, trade names and trademarks to increase brand awareness and to further develop our brands. As of December 31, 2020,
we had a total of 452 trademarks, 52 software registration certificates, one copyright and 11 patents registered in China. The expiration dates of our
trademarks fall between 2021 and 2030. Once the ten-year term of our registered trademarks has expired, we will be able to renew our trademark
registrations for another ten years upon paying a renewal fee. If we are unable to renew one or more trademark registrations, our ability to use such
trademarks could be impaired, and our business and results of operations could be materially and adversely affected.
Furthermore, the unauthorized reproduction or infringement of our trade name or trademarks or other intellectual property could diminish the value
of our brand and its market acceptance, competitive advantage or goodwill. For example, our proprietary operational IT system, which has not been
patented, copyrighted or otherwise registered as our intellectual property, is a key component of our competitive advantage and our growth strategy. As of
December 31, 2020, we have received 52 software registration certificates for certain of our proprietary information and operational systems including our
Central Reservation System (CRS), Property Management System (PMS) and certain other quality control systems. Although we have been granted
software registration certificates in respect of some of our proprietary information and operational systems, these systems could be infringed upon by third
parties, which may adversely affect our business, financial condition and results of operations. As of December 31, 2020, we also have received 11 patent
registrations, including ten design patents for furnishings used in our hotels and one utility patent for a proprietary door design. Because the protection of a
company’s intellectual property provided under PRC laws and regulations is less than that afforded under United States laws and regulations, the measures
we take to protect our brands, trade names, trademarks and other intellectual property rights may not be adequate to prevent their unauthorized use by third
parties. Furthermore, the application of laws governing intellectual property rights in China and abroad is uncertain and evolving, and could involve
substantial risks to us. If we are unable to adequately protect our brands, trade names, trademarks and other intellectual property rights, we may lose these
rights and our business may suffer materially. For example, in order to protect our brands, in the past we have filed lawsuits against certain hotel operators
which had alleged to be our franchised-and-managed hotels but have not entered into any agreements with us.
We could also be subject to claims for infringement, invalidity, or indemnification relating to third parties’ intellectual property rights. Such third-
party claims may be time-consuming and costly to defend, divert management attention and resources, or require us to enter into licensing agreements,
which may not be available on commercially reasonable terms, or at all.
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The restaurants operated by our hotels face risks related to instances of food-borne illnesses and other food safety accidents.
Some of our hotels directly operate the restaurant located in the hotels. The restaurant business is susceptible to food-borne illnesses and other food
safety accidents. We cannot assure you that our internal controls and training will be fully effective in preventing all food-borne illnesses. Furthermore, our
reliance on third-party food suppliers and distributors increases the risk that food-borne illness incidents could be caused by third-party food suppliers and
distributors outside of our control and the risk of multiple locations being affected rather than a single restaurant. New illnesses resistant to any precautions
may develop in the future, or diseases with long incubation periods could arise that could give rise to claims or allegations on a retroactive basis. Reports in
the media of instances of food-borne illnesses could, if highly publicized, negatively impact restaurant sales, forcing the closure of some restaurants and
affect our customers’ confidence in our hotel business. Furthermore, other illnesses, such as hand, foot and mouth disease or avian influenza, could
adversely affect the supply of some of the restaurants’ food products and significantly increase such restaurants’ costs, which may also adversely affect the
results of operations of the relevant hotels.
Accidents or injuries in our hotels may adversely affect our reputation and subject us to liability.
There are inherent risks of accidents or injuries in hotels. One or more accidents or injuries such as fire accident, slip and fall and accident during
property renovation at any of our hotels could adversely affect our safety reputation among guests and potential guests, decrease our overall occupancy
rates and increase our costs by requiring us to take additional measures to make our safety precautions even more visible and effective. If accidents or
injuries occur at any of our hotels, we may be held liable for costs related to the injuries. Our property and liability insurance policies may not provide
adequate coverage and we may be unable to renew our insurance policies or obtain new insurance policies without increases in cost or decreases in
coverage levels.
In addition, if any incidents, particularly fire accidents, occur in any of the leased-and-operated hotels that do not possess the relevant licenses,
permits, title certificate or fire safety inspection certificate, or is located on properties where the actual use and the designated land or property use are
inconsistent, there could be substantial negative publicity, thereby triggering large-scale government actions that impact our entire hotel network, which in
turn will have a material adverse impact on our business, results of operations and financial condition.
We are subject to risks related to litigation filed by or against us, and adverse litigation results may harm our business and financial condition.
We have been, and may in the future be, a party to litigation and other proceedings filed by or against us, including actions relating to among others
property lease, franchise agreements with our franchisees, infringement of our brands, employment-related disputes, personal injury, property damage or
other harm resulting from acts or omissions by individuals or entities outside of our control, including franchisees and third-party property owners. Various
disputes in connection with the properties we lease or with the franchise agreements may occur from time to time, which may cause our hotel operations to
be affected or in the worst-case scenario, to be ceased. For example, as of December 31, 2020 we had three pending legal proceedings in connection with
the leased hotel properties, one pending legal proceeding in connection with trademarks, and 16 pending legal proceedings in connection with franchised-
and-managed hotels. In addition, the research and examinations that we conduct on both the hotel properties and the potential franchisees before entering
into franchise agreements, may not be sufficient for us to identify all relevant information. As a result, we may be in dispute with our franchisees, which
may result in litigation filed by or against us. See “Our Business—Legal Proceedings.”
The outcome of legal proceedings is uncertain, we cannot predict with certainty the cost of defense, the cost of prosecution or the ultimate outcome
of thereof, including remedies or damage awards, and adverse results in such litigation and other proceedings may disrupt our business, materially and
adversely affect our reputation, results of operations, financial condition and prospects. Moreover, if any claims against us were to prevail, we would be
subject to monetary or other liabilities, which could strain our financial resources, consume the time and attention of our management and otherwise have
an adverse effect on our business, financial condition and results of operations.
Our lessors’ failure to comply with lease registration and other compliance requirements under PRC law may subject these lessors or us to fines or
other penalties that may negatively affect our ability to operate our hotels.
As an operator and manager of our leased hotel properties, we are subject to a number of land- and property-related legal requirements. For instance,
under PRC law, all lease agreements are required to be registered with the local land and real estate administration bureau. Our standard lease agreement
generally requires the lessor to make such registrations. However, as of December 31, 2020, because our lessors failed or reluctant to provide necessary
documents for us to register the leases, 36 lessors of our leased-and-operated hotels had not obtained registrations of their leases from the relevant
authorities as required despite our repeated requests to these lessors to obtain registrations, as required under our lease agreements with them. In addition,
based on the specific land use right certificates and property ownership certificates held by some of our lessors of the leased-and-operated hotels,
approximately half of the 40 hotel properties we own or lease and operate are restricted to industrial and other uses, rather than qualified for hotel
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operation use. The failure of these 36 lessors to register lease agreements as required by law or to ensure that the hotel properties are operated in
compliance with their designated use may subject these lessors or us to fines or other penalties in the amount of up to RMB10,000 for each hotel property
or approximately RMB310,000 in aggregate, which may negatively affect our ability to operate the hotels covered under those leases. Moreover, the failure
to use the property in compliance with the intended usage designated by the land use right certificates or the property ownership certificates may subject the
lessors or us to fines in the amount of up to RMB30,000 for each property, invalidate the lease agreements, confiscation of relevant gains or subject them or
us to temporary suspension or termination of operations.
We are subject to various claims and disputes in the ordinary course of business, and increases in the amount or severity of these claims and disputes
could adversely affect us.
We are exposed to various claims and disputes related to commercial operations, personal injury, property damage, labor disputes and other matters
in the ordinary course of our business. Developments in regulatory, legislative or judicial standards, material changes to dispute resolution trends, or a
catastrophic accident or series of accidents, including accidents that affect our franchisees or vendors, involving any or all of commercial operations,
property damage, personal injury, and labor disputes could have a material adverse effect on our operating results, financial condition and reputation.
For example, as of December 31, 2020, approximately 7.2% of our room nights are booked through OTAs, to whom we pay agency fees for such
services. If we were to have a dispute with an OTA, the volume of our room inventory booked through such OTA may decline, or the OTA may block
reservations of our rooms or remove our hotels from their website entirely, pending resolution of the dispute. As a result, our business and results of
operations may be adversely affected.
In addition, our franchisees may suspend or terminate their cooperation with us voluntarily or involuntarily due to various reasons, including
disagreement or dispute with us, failure to maintain requisite approvals, licenses or permits or to comply with other governmental regulations, and events
beyond our or their control, such as inclement weather, natural disasters, transportation interruptions or labor unrest or shortage. For example, franchisees
of our brand may object to or decline to pay franchise fees charged by us. Due to intense competition in China’s hospitality industry, our existing
franchisees may also discontinue their cooperation with us and work with our competitors instead. We may not be able to promptly replace our franchisees
on a timely and cost-effective basis, or at all. As a result of any disruptions associated with our franchisees, our guest satisfaction, brands, reputation,
operations and financial performance may be materially and adversely affected.
We may encounter disputes from time to time relating to our use of intellectual property of third parties.
We may encounter disputes from time to time over rights and obligations concerning intellectual property, and we may not prevail in those disputes.
We cannot assure you that personnel in our leased-and-operated hotels will not use intellectual property of third parties without proper authorization. We
may incur liability for such unauthorized or infringing use, and be subject to additional claims in the future. Any such claim of infringement or
unauthorized use of intellectual property could result in costly litigations and divert the attention and resources of our management.
The growth of online and other hotel reservation intermediaries and travel consolidators may adversely affect our margins and profitability.
In 2018, 2019 and 2020, approximately 6% of our room nights were booked through OTAs to whom we pay commissions for such services. If these
intermediaries and consolidators become the primary channel through which our guests make their bookings, they may be able to negotiate higher
commissions, reduced room rates, or other significant concessions from us. The operations of these travel intermediaries and consolidators may adversely
affect our ability to control the supply and price of our room inventory, which would in turn adversely affect our margins and profitability.
We are a “controlled company” within the meaning of the NYSE Listed Company Manual.
GTI beneficially owns 82.9% of our Class A ordinary shares and 100% of our Class B ordinary shares and 93.2% of the aggregate voting power of
our total issued and outstanding share capital. The voting power of our company owned by GTI is indirectly owned by Mr. Alex S. Xu, our founder,
chairman and chief executive officer, as he owns 83.9% of voting power of GTI, which entitles Mr. Xu to nominate or replace all directors of GTI, and
determine how GTI exercises the voting power in our company. As long as GTI or Mr. Alex S. Xu owns at least 50% of the voting power of our company,
we will be a “controlled company” as defined under the NYSE Listed Company Manual. For so long as we remain a controlled company under that
definition, we are permitted to elect to rely on certain exemptions from corporate governance rules, including an exemption from the rule that a majority of
our board of directors must be independent directors, although we have no current intention to rely on the controlled company exemption. As a result, you
may not have the same protection afforded to shareholders of companies that are subject to these corporate governance requirements.
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Our financial and operating performance may be adversely affected by epidemics, natural disasters and other catastrophes.
Our financial and operating performance may be adversely affected by epidemics, natural disasters and other catastrophes, particularly in locations
where we operate a large number of hotels. China has in the past experienced significant natural disasters, including earthquakes in Western and
Southwestern China, extreme weather conditions, as well as health scares related to epidemic diseases, and any similar event could materially impact our
business in the future. If a disaster or other disruption were to occur in the future that affects the regions where we have or are developing franchised-and-
managed or leased-and-operated hotels, our operations could be materially and adversely affected due to loss of personnel and damages to property. Even if
we are not directly affected, such a disaster or disruption could affect our guests, which could harm our results of operations.
In addition, our business could be affected by public health epidemics, such as the outbreak of avian influenza, severe acute respiratory syndrome, or
SARS, Zika virus, Ebola virus, COVID-19 or other disease. If any of our employees is suspected of having contracted a contagious disease, we may be
required to apply quarantines or suspend our operations. Furthermore, any future outbreak may restrict economic activities in affected regions, resulting in
reduced business volume, temporary closure or quarantine of hotels in operation or otherwise disrupt our operations and adversely affect our results of
operations.
Losses caused by epidemics, natural disasters and other catastrophes, including SARS, H1N1, H7N9 influenza, COVID-19, earthquakes or floods,
are either uninsurable or too expensive to justify insuring against in China. In the event an uninsured loss or a loss in excess of insured limits occurs, we
could lose all or a portion of the capital we have invested in a hotel, as well as the anticipated future revenue from the hotel. In that event, we might
nevertheless remain obligated for any financial obligations related to the hotel. Similarly, war (including the potential of war), terrorist activities (including
the threat of terrorist activities), social unrest and heightened travel security measures, as well as geopolitical uncertainty and international conflict may
affect travel and may in turn affect our business, financial conditions, and results of operations. If our franchised-and-managed hotels are affected by these
incidents, we might lose our revenue stream from those hotels. In addition, we may not be adequately prepared in contingency planning or recovery
capability in relation to a major incident or crisis, and as a result, our operational continuity may be adversely affected and our reputation may be harmed.
COVID-19 caused us to incur economic losses, adversely affected our financial and operating performances in 2020, and may continue to do so.
Our total revenues declined by 14.8% year over year. Consumer demand was significantly reduced and the operation of our hotels was disrupted as a result
of measures that were taken to control the COVID-19 outbreak, including the lock-down of cities, business closures, restrictions on travel and quarantine.
Our leased-and-operated hotels generally have fixed operating costs and low profit margins, so any disruption their operation or significant reduction in
consumer demand may adversely affect our business and results of operations. Since the beginning of the COVID-19 outbreak, we have provided certain
financing support to our franchisees, and have reduced or waived the fees that we collect from them. This financing support, and reductions or waivers of
franchisee fees, have had an adverse effect on our results of operations and financial condition. While almost all of our hotels whose operations had been
disrupted were back in operation as of December 31, 2020, and our occupancy rate for the three months ended December 31, 2020 exceeded the occupancy
rate for the same period of 2019, the resurgence of COVID-19 in several provinces and cities such as Hebei, Shanghai and Beijing caused our occupancy
rate to decline in January 2021. Our occupancy rate was also low during the New Year and Spring Festival holiday due to the government policy
encouraging residents to stay local and not return home. Although China’s economic outlook has recovered and improved since the beginning of the
COVID-19 outbreak, COVID-19 as well as government policies and measures adopted in response to it may still cause us to incur additional economic
losses, and may materially and adversely affect our financial and operating performances in the future. Over the longer term, any further resurgence of
COVID-19 may undermine our existing franchisees’ confidence in us, our business and the hospitality industry generally, they may decide not to expand
and develop new hotels, and our business and results of operations may be materially and adversely affected as a result.
We have limited insurance coverage.
We carry property insurance that covers the assets that we own at our leased-and-operated hotels, but such property insurance does not cover the
buildings or any other assets owned by our lessors or the assets of the franchised-and-managed hotels. Although we generally require our lessors and our
franchisees to purchase customary insurance policies, we cannot guarantee that they will adhere to such requirements. We do not have business disruption
insurance coverage for our operations to cover losses that may be caused by natural disasters or catastrophic events, such as SARS or avian flu. Any
business disruption or natural disaster may result in our incurring substantial costs and diversion of our resources. In addition, there are inherent risks of
accidents or injuries in hotels. One or more accidents or injuries at any of our hotels could adversely affect our safety reputation among customers and
potential customers, decrease our overall occupancy rates and increase our costs by requiring us to take additional measures to make our safety precautions
even more visible and effective. In the future, we may be unable to renew our insurance policies or obtain new insurance policies without increases in cost
or decreases in coverage levels. We may also encounter disputes with insurance providers regarding payments of claims that we believe are covered under
our policies. If we were held liable for amounts and claims exceeding the limits of our insurance coverage or outside the scope of our insurance coverage,
our reputation, our business, results of operations and financial condition may be materially and adversely affected.
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We may require additional financing for our business, which may not be available on terms acceptable to us, or at all, or would increase our financial
leverage and may be difficult to service.
We may require additional financial resources to support our growth, future development and any investments, including mergers or acquisitions
that we may pursue. The amount and timing of such additional financing needs will vary depending on the timing of our new hotel openings, investments
in converting new leased-and-operated hotels and searching and developing relationships with potential franchisees and the amount of cash flow from our
operations. If our internal resources are insufficient to satisfy our financing requirements, we may seek additional financing by selling additional equity or
debt securities or obtaining a credit facility. The sale of additional equity securities could result in additional dilution to our shareholders. The incurrence of
indebtedness would result in increased debt service obligations and could result in operating and financing covenants that may, among other things,
potentially restrict our operations or our ability to pay dividends. Servicing such debt obligations could also be burdensome to our operations. If we fail to
service our debt obligations or are unable to comply with the relevant debt covenants, we could be in default under the relevant debt obligations and our
liquidity and financial conditions may be materially and adversely affected.
Our ability to obtain additional capital on acceptable terms is subject to a variety of uncertainties, including:
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investors’ perception of, and demand for, securities of businesses in the PRC hospitality industry;
conditions of the U.S. and other capital markets in which we may seek to raise funds;
our future results of operations, financial condition and cash flows;
PRC governmental regulation of foreign investment in the hospitality industry in China;
economic, political and other conditions in China; and
PRC governmental policies relating to foreign currency borrowings.
We cannot assure you that future financing will be available in amounts or on terms acceptable to us, if at all. If we fail to raise additional funds, we
may need to sell debt or additional equity securities, reduce our growth to a level that can be supported by our cash flow or defer planned expenditures.
We will continue to recognize a substantial amount of share-based compensation expenses, which will have a significant impact on our financial
condition and liquidity position.
We adopted our 2018 share incentive plan in January 2018, pursuant to which we may grant options to purchase up to 9,000,000 of our Class A
ordinary shares. Options granted to our employees generally vest either ratably over the following four years starting after the first/second/third anniversary
of date of our initial public offering in the U.S., or 50% on the date of our initial public offering in U.S. and another 50% on December 31, 2018, as
applicable; options granted to our directors vested 100% on the first anniversary of the date of our initial public offering in the U.S. As of December 31,
2020, we had outstanding options with respect to 1,022,000 Class A ordinary shares that have been granted to our employees, directors and consultants
under the 2018 share incentive plan. As a result of our grants of awards under the 2018 Plan, we incurred share-based compensation expenses of RMB26.5
million and RMB0.23 million (USD$0.04 million) in 2019 and 2020. We are required to account for share options granted to our employees, directors and
consultants in accordance with Codification of Accounting Standards, or ASC 718, “Compensation — Stock Compensation” and ASC 505-50, “Equity,
Equity-Based Payments to Non-Employees.” We will continue to incur and recognize additional share-based compensation expenses in the future as we
continue to grant share-based incentives. We believe such incentives are necessary for us to be able attract and retain key personnel and employees, and we
will continue to grant share-based compensation to employees in the future. As a result, our expense associated with share-based compensation may
increase, which may have an adverse effect on our financial condition and liquidity position.
Material weaknesses in our internal control over financial reporting have been previously identified, If we fail to maintain an effective system of
internal controls over financial reporting, we may not be able to accurately report our financial results, meet our reporting obligations or prevent
fraud.
We are required to assess the effectiveness of our disclosure controls and procedures and internal control over financial reporting. Our independent
registered public accounting firm has not conducted an audit of our internal control over financial reporting. As defined in standards established by the
United States Public Company Accounting Oversight Board, or the PCAOB, a “material weakness” is a deficiency, or a combination of deficiencies, in
internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial
statements will not be prevented or detected on a timely basis. In connection with the audit of our consolidated financial statements for the years ended
December 31, 2019, we and our independent registered public accounting firm identified material weaknesses in accordance with the standards established
by the PCAOB. We implemented certain measures to improve our internal control over financial reporting to address the material weakness that was
previously identified. See “Item 15. Controls and Procedures —Internal Control over Financial Reporting” in our annual report on Form 20-F for the fiscal
year ended December 31, 2019, filed with the SEC on April 30, 2020.
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We are a public company in the United States subject to the Sarbanes-Oxley Act of 2002. Section 404 of the Sarbanes-Oxley Act of 2002, or Section
404, required that we include a report of management on our internal control over financial reporting in our annual report on Form 20-F beginning with our
annual report for the fiscal year ending December 31, 2019. In addition, once we cease to be an “emerging growth company” as such term is defined in the
JOBS Act, our independent registered public accounting firm must attest to and report on the effectiveness of our internal control over financial reporting.
In the future our management may again conclude that our internal control over financial reporting is not effective. Moreover, even if our management
concludes that our internal control over financial reporting is effective, our independent registered public accounting firm, after conducting its own
independent testing, may issue a report that is qualified if it is not satisfied with our internal controls or the level at which our controls are documented,
designed, operated or reviewed, or if it interprets the relevant requirements differently from us. In addition, after we became a public company, our
reporting obligations have placed and continue to place a significant strain on our management, operational and financial resources and systems for the
foreseeable future. We may be unable to timely complete our evaluation testing and any required remediation. In addition, we may not be able to timely file
our periodic reports as a public company under U.S. securities laws, which could limit the amount of information that investors receive about our company
in the future and adversely affect the price of our ADSs, our business and our reputation.
In documenting and testing our internal control procedures, in order to satisfy the requirements of Section 404, we may identify new weaknesses
and/or deficiencies in our internal control over financial reporting. In addition, although our management concluded that our internal control over financial
reporting was effective as of December 31, 2020, if we fail to maintain the adequacy of our internal control over financial reporting, as these standards are
modified, supplemented or amended from time to time, we may not be able to conclude on an ongoing basis that we have effective internal control over
financial reporting in accordance with Section 404. If we fail to achieve and maintain an effective internal control environment, we could suffer material
misstatements in our financial statements and fail to meet our reporting obligations, which would likely cause investors to lose confidence in our reported
financial information. This could in turn limit our access to capital markets, harm our results of operations, and lead to a decline in the trading price of our
ADSs.
Additionally, ineffective internal control over financial reporting could expose us to increased risk of fraud or misuse of corporate assets and subject
us to potential delisting from the stock exchange on which we list, regulatory investigations and civil or criminal sanctions. We may also be required to
restate our financial statements from prior periods.
We are an “emerging growth company” and may not be subject to requirements that other public companies are subject to, which could harm investor
confidence in us and our ADSs.
The Jumpstart Our Business Startups Act, or the JOBS Act, contains provisions that, among other things, relax certain requirements for qualifying
public companies. We are an “emerging growth company” as defined under the JOBS Act and, for as long as we continue to be an emerging growth
company, we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies, including an
exemption from the requirement to comply with the auditor attestation requirements of Section 404 and an exemption from the requirement to adopt and
comply with new or revised accounting standards at the same time as other public companies. We will remain an emerging growth company until the
earliest of (i) the last day of our fiscal year during which we have total annual gross revenues of at least US$1.07 billion; (ii) the last day of our fiscal year
following the fifth anniversary of the completion of our initial public offering; (iii) the date on which we have, during the previous three year period, issued
more than US$1.0 billion in non-convertible debt; or (d) the date on which we are deemed to be a “large accelerated filer” under the Securities Exchange
Act of 1934, as amended, or the Exchange Act, which would occur if the market value of our ADSs that are held by non-affiliates exceeds US$700 million
as of the last business day of our most recently completed second fiscal quarter.
The JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the
Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain
accounting standards until those standards would otherwise apply to private companies. We will take advantage of the extended transition period. As a
result of this election, our financial statements may not be comparable to other public companies that comply with the public company effective dates for
these new or revised accounting standards.
We also expect that these new rules and regulations could make it more expensive for us to renew director and officer liability insurance, and we
may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to
attract and retain qualified members of our board of directors, particularly to serve on our audit committee.
We cannot predict if investors will find our ADSs less attractive because we may rely on these exemptions. If some investors find our ADSs less
attractive as a result, there may be a less active trading market for our ADSs and our ADS price may be more volatile.
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Risks Related to Doing Business in China
Adverse changes in the Chinese economy could have a material adverse effect on the hospitality industry in China which could adversely affect our
business.
We conduct all of our operations in China and all of our revenues are derived from our operations there. As the travel and hospitality industry is
highly sensitive to business and personal discretionary spending levels, it tends to decline during general economic downturns. Accordingly, our results of
operations, financial condition and prospects are subject to a significant degree to economic, political and legal developments in China. The Chinese
economy differs from the economies of most developed countries in many aspects, including with respect to the amount of government involvement, level
of development, growth rate, control of foreign exchange and allocation of resources. While the China’s economy has experienced significant growth in the
past 30 years, growth has been uneven across different regions and among various economic sectors of China. The growth rate of China’s GDP decreased
in the past few years. We cannot assure you that China’s economy will continue to grow, or that if there is growth, such growth will be steady and uniform.
If there is a slowdown, such a slowdown could have a negative effect on our business. There is also a possibility that China’s economic growth rate may
materially decline in the near future, which may have adverse effects on our financial condition and results of operations. Risk of a material slowdown in
China’s economic growth rate may be based on several current or emerging factors including: (i) occurrence of unusual circumstances, for instance, the
outbreak of COVID-19; (ii) overinvestment by the government and businesses and excessive credit offered by banks; (iii) a rudimentary monetary policy;
(iv) excessive privileges to state-owned enterprises at the expense of private enterprises; (v) the dwindling supply of surplus labor; (vi) a decrease in
exports due to weaker overseas demand; (vii) failure to boost domestic consumption; and (viii) challenges resulted from international situations.
Changes in the political and economic policies of the PRC government may materially and adversely affect our business, financial condition and
results of operations and may result in our inability to sustain our growth strategy.
The PRC economy differs from the economies of most developed countries in many respects, including the extent of government involvement, level
of development, growth rate, and control of foreign exchange and allocation of resources. Although the PRC government has implemented measures
emphasizing the utilization of market forces for economic reform, the reduction of state ownership of productive assets, and the establishment of improved
corporate governance in business enterprises, a substantial portion of productive assets in China is still owned by the government. In addition, the PRC
government plays a significant role in regulating industry development by imposing industrial policies. The PRC government also exercises significant
control over China’s economic growth by allocating resources, controlling payment of foreign currency-denominated obligations, setting monetary policy,
regulating financial services and institutions and providing preferential treatment to particular industries or companies.
While the PRC economy has experienced significant growth in the past, growth has been uneven, both geographically and among various sectors of
the economy. The PRC government has implemented various measures to encourage economic growth and guide the allocation of resources. Some of these
measures may benefit the overall PRC economy, but may also have a negative effect on us. Our financial condition and results of operations could be
materially and adversely affected by government control over capital investments or changes in tax regulations that are applicable to us. In addition, the
PRC government has implemented in the past certain measures to control the pace of economic growth. These measures may cause decreased economic
activity, which in turn could lead to a reduction in demand for our services and consequently have a material adverse effect on our businesses, financial
condition and results of operations.
Uncertainties with respect to the Chinese legal system could adversely affect us.
We conduct our business primarily through our subsidiaries in China. Our operations in China are governed by PRC laws and regulations. Our
subsidiaries are generally subject to laws and regulations applicable to foreign investments in China and, in particular, laws applicable to foreign-invested
enterprises. The PRC legal system is based on written statutes and their interpretation by the Supreme People’s Court of the PRC. Unlike common law
systems, prior court decisions may be cited for reference but have limited precedential value. Since 1970s, the PRC government began to promulgate a
comprehensive system of laws and regulations governing economic matters in general. The overall effect of legislation over the past three decades has
significantly enhanced the protections afforded to various forms of foreign investments in China. However, China has not developed a fully integrated legal
system and recently-enacted laws and regulations may not sufficiently cover all aspects of economic activities in China. In particular, because these laws
and regulations are relatively new, and because of the limited volume of published court decisions and their nonbinding nature, the interpretation and
enforcement of these laws and regulations involve uncertainties and may not be as consistent and predictable as in other jurisdictions. In addition, the PRC
legal system is based in part on government policies and internal rules, some of which are not published on a timely basis or at all, and which may have a
retroactive effect. As a result, we may not be aware of our violation of these policies and rules until after the violation occurs.
Furthermore, any administrative and court proceedings in China may be protracted, resulting in substantial costs and diversion of resources and
management attention. Since PRC administrative and court authorities have significant discretion in interpreting and implementing statutory and
contractual terms, it may be more difficult to evaluate the outcome of administrative and court proceedings and the level of legal protection we enjoy than
in more developed legal systems. These uncertainties may impede our ability to enforce the contracts we have entered into and could materially and
adversely affect our business and results of operations.
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We could be adversely affected by political tensions between the United States and China.
Political tensions between the United States and China have escalated in recent years due to, among other things, the trade war between the two
countries since 2018, the COVID-19 outbreak, the PRC National People’s Congress’ passage of Hong Kong national security legislation, the imposition of
U.S. sanctions on certain Chinese officials from China’s central government and the Hong Kong Special Administrative Region by the U.S. government,
the imposition of sanctions on certain individuals from the U.S. by the Chinese government and various executive orders issued by former U.S. President
Donald J. Trump. Rising political tensions between China and the U.S. could reduce levels of trades, investments, technological exchanges and other
economic activities between the two major economies, which would have a material adverse effect on global economic conditions and the stability of
global financial markets. The measures taken by the U.S. and Chinese governments may cause investors to lose confidence in Chinese companies and
counterparties, including us.
Furthermore, there have been media reports on deliberations within the U.S. government regarding potentially limiting or restricting China-based
companies from accessing U.S. capital markets, and in January 2021 the New York Stock Exchange, or the NYSE, resolved to delist certain China-based
companies in compliance with an executive order issued in November 2020. These delistings have introduced greater confusion and uncertainty about the
status and prospects of Chinese companies listed on the U.S. stock exchanges. Any further such deliberations or delistings may have a material and adverse
impact on the stock performance of China-based issuers listed in the United States such as us, and we cannot assure you that we will always be able to
maintain the listing of our ADSs on a national stock exchange in the U.S., such as the NYSE or the Nasdaq Stock Market, or that you will always be
allowed to trade our ADSs.
Governmental control of currency conversion may limit our ability to utilize our revenues effectively and affect the value of your investment.
The PRC government imposes controls on the convertibility of RMB into foreign currencies and, in certain cases, the remittance of currency out of
China. We receive all of our revenues in RMB. Under our current structure, our income will be primarily derived from dividend payments from our PRC
subsidiaries. Shortages in the availability of foreign currency may restrict the ability of our PRC subsidiaries to remit sufficient foreign currency to pay
dividends or other payments to us, or otherwise satisfy their foreign currency dominated obligations. Under existing PRC foreign exchange regulations,
payments of current account items, including profit distributions, interest payments and expenditures from trade-related transactions, can be made in
foreign currencies without prior approval from SAFE, by complying with certain procedural requirements. However, foreign exchange transactions under
our capital account items are subject to significant foreign exchange controls and require approval from the SAFE or its local branches. The PRC
government may also at its discretion restrict access in the future to foreign currencies for current account transactions if foreign currencies reserve falls
below a certain level. If the foreign exchange control system prevents us from obtaining sufficient foreign currency to satisfy our foreign currency
demands, we may not be able to pay dividends in foreign currencies to our shareholders, including holders of our ADSs.
Fluctuations in exchange rates could result in foreign currency exchange losses and could materially reduce the value of your investment.
The value of the RMB against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in political and
economic conditions and the foreign exchange policy adopted by the PRC and other governments. On July 21, 2005, the PRC government changed its
policy of pegging the value of the RMB to the U.S. dollar. More recently, in 2019 and 2020, the RMB depreciated approximately 1.3% and appreciated
approximately 6.3%, respectively, against the U.S. dollar. It remains unclear what further fluctuations may occur.
Substantially all of our revenues, costs and expenses are denominated in RMB. We are a holding company and we rely on dividends paid by our
operating subsidiaries in China for our cash needs. Any significant revaluation of the RMB may materially reduce any dividends payable on, our ADSs in
U.S. dollars. To the extent that we need to convert U.S. dollars we receive into RMB for our operations, appreciation of the RMB against the U.S. dollar
would have an adverse effect on the RMB amount we would receive. Conversely, if we decide to convert our RMB into U.S. dollars for business purposes,
appreciation of the U.S. dollar against the RMB would have a negative effect on the U.S. dollar amount.
Limited hedging options are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into any hedging
transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging transactions in the future, the
availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge our exposure or at all. In addition, our currency
exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert RMB into foreign currency. As a result,
fluctuations in exchange rates may have a material adverse effect on your investment.
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Rapid urbanization and changes in zoning and urban planning in China may cause our hotel properties to be demolished, expropriated or otherwise
affected.
China is undergoing a rapid urbanization process, and zoning requirements and other governmental mandates with respect to urban planning of a
particular area may change. When zoning requirements or other governmental mandates change with respect to the areas where our hotels are located, the
affected hotels may need to be demolished or removed. As a result, we may have to relocate our hotels to other locations. We have experienced such
demolition and relocation in the past and we may encounter additional demolition and relocation cases in the future. Our hotels could suffer from
demolitions or interruptions due to zoning or other local regulations in the future. Any such demolition and relocation could cause us to lose primary
locations for our hotels and cause the licenses and permits held by the hotels facing demolition to not be renewed or even be revoked, and we may not be
able to achieve comparable operational results following the relocations. While we may be reimbursed for such demolition and relocation, we cannot assure
you that the reimbursement, as determined by the relevant government authorities, will be sufficient to cover our direct and indirect losses. Accordingly,
our business, results of operations and financial condition may be adversely affected.
Furthermore, the PRC government has the statutory power to acquire or demolish any land in the PRC for reason of changes in urban planning or
zoning or otherwise. In such events, we may be forced to relocate or close our hotels. Although we might be paid compensation for such forced acquisition,
demolishment or closure, the amount of compensation to be awarded to us may not cover our losses and adversely affecting our operations.
Failure to comply with PRC regulations regarding the registration requirements for employee stock ownership plans or share option plans may subject
the PRC plan participants or us to fines and other legal or administrative sanctions.
In December 2006, the People’s Bank of China promulgated the Administrative Measures of Foreign Exchange Matters for Individuals, which set
forth the respective requirements for foreign exchange transactions by individuals (both PRC or non-PRC citizens) under either the current account or the
capital account. In January 2007, the State Administration of Foreign Exchange issued implementing rules for the Administrative Measures of Foreign
Exchange Matters for Individuals which, among other things, specified approval requirements for certain capital account transactions such as a PRC
citizen’s participation in the employee stock ownership plans or stock option plans of an overseas publicly listed company. Pursuant to the Notice of the
State Administration of Foreign Exchange on Issues concerning Foreign Exchange Administration of the Overseas Investment and Financing and the
Round-trip Investment Made by Domestic Resident through Special-Purpose Companies, or Circular 37, issued on July 4, 2014, PRC residents who
participate in share incentive plans in overseas non-publicly listed SPVs due to their position as director, senior management or employees of the PRC
subsidiaries of the overseas SPVs may submit applications to SAFE or its local branches for the foreign exchange registration with respect to such overseas
SPVs.
On February 25, 2012, the State Administration of Foreign Exchange promulgated the Circulars on Issues concerning the Foreign Exchange
Administration for Domestic Individuals Participating in Equity Incentive Plans of Overseas-Listed Company, or the Stock Option Rules. Under these
rules, PRC citizens or foreigners who have lived within the PRC for at least one year or, collectively, the PRC optionees, who participate in an equity
incentive plan of an overseas publicly listed company are required to register to handle issues such as foreign exchange registration, account establishment,
funds transfer and remittance, and entrust an overseas institution, or the “Overseas Trustee” to handle issues like exercise of options, purchase and sale of
corresponding stocks or equity and transfer of corresponding funds. A “Domestic Agency” shall be a domestic company participating in the equity
incentive plan or a domestic institution which is qualified for asset custody business as chosen by us according to PRC law.
We adopted our 2018 share incentive plan in January 2018. Our board of directors has authorized the issuance of up to 9,000,000 Class A ordinary
shares upon exercise of awards granted under our 2018 share incentive plan. See “Item 6. Directors, Senior Management and Employees—Share Incentive
Plan.” We and the PRC optionees who participate in the 2018 share incentive plan will be subject to these regulations, as such, the 2018 share incentive
plan provides that the PRC optionees shall not exercise their options nor shall they purchase or subscribe for our shares before our company becomes a
publicly listed company in the United States. After our initial public offering in the U.S. we have advised our employees and directors participating in the
2018 share incentive plan to handle foreign exchange matters in accordance with the Stock Option Rules. We cannot provide any assurance that we or the
PRC optionees of our share incentive plans have complied or will comply with the requirements imposed by the Stock Option Rules. If we or our PRC
optionees fail to comply with these regulations, we or our PRC optionees may be subject to fines and other legal or administrative sanctions, and our ability
to further grant shares or share options under our share incentive plans to, and to adopt additional share incentive plans for, our directors and employees
may be restricted. Such events could adversely affect our operations.
Further, a notice concerning the individual income tax on earnings from employee share options jointly issued by Ministry of Finance, or the MOF,
and the State Taxation Administration, or the STA (previously known as State Administration of Taxation, or the SAT), on March 28, 2005, and its
implementing rules, provide that domestic companies that implement employee share option programs shall (i) file the employee share option plans and
other relevant documents to the local tax authorities having jurisdiction over them before implementing such employee share option plans; (ii) file share
option exercise notices and other relevant documents with the local tax authorities having jurisdiction over them before exercise by the employees of the
share options, and clarify whether the shares issuable under the employee share options mentioned in the notice are the shares of publicly listed companies;
and (iii) withhold taxes from the PRC employees in connection with the PRC individual income tax. To comply with the requirement, we will file the 2018
share incentive plan with the relevant local tax bureau.
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It may be difficult for overseas regulators to conduct investigation or collect evidence within China.
There are significant legal and other obstacles in China to providing information needed for regulatory investigations or litigation initiated by
regulators outside China. Although the authorities in China may establish a regulatory cooperation mechanism with the securities regulatory authorities of
another country or region to implement cross-border supervision and administration, such cooperation with the securities regulatory authorities in the
Unities States involves uncertainty. Furthermore, according to Article 177 of the PRC Securities Law, or Article 177, which became effective in March
2020, no overseas securities regulator is allowed to directly conduct investigation, evidence collection and other activities within the territory of the PRC.
While detailed interpretation of or implementation rules under Article 177 have yet to be promulgated, the inability for an overseas securities regulator to
directly conduct investigation or evidence collection activities within China may further increase difficulties faced by you in protecting your interests.
Our employment practices may be adversely impacted by the labor contract law of the PRC.
The PRC National People’s Congress promulgated the Labor Contract Law which became effective on January 1, 2008 and was amended on
December 28, 2012, and the State Council promulgated implementing rules for the labor contract law on September 18, 2008. The labor contract law and
the implementing rules impose requirements concerning, among others, the execution of written contracts between employers and employees, the time
limits for probationary periods, and the length of employment contracts. The interpretation and implementation of these regulations are still evolving, our
employment practices may violate the labor contract law and related regulations and we could be subject to penalties, fines or legal fees as a result. If we
are subject to severe penalties or incur significant legal fees in connection with labor law disputes or investigations, our business, financial condition and
results of operations may be adversely affected.
The Labor Contract Law prohibits an employer to establish staff dispatching companies to place workers with themselves or their subsidiaries. We
have established a subsidiary which is the employer of most our employees of other subsidiaries. This subsidiary has entered into a service outsourcing
arrangement with other relevant subsidiaries of us. Since the current labor dispatch regulation does not clearly define the distinction of labor dispatch and
service outsourcing business, our service outsourcing arrangement could be considered as labor dispatch by the relevant PRC government authorities and
our abovementioned subsidiary might be regarded as dispatching entity and therefore subject us to fines, or termination of such outsourcing arrangement.
In accordance with the PRC Social Insurance Law and the Regulations on the Administration of Housing Fund and other relevant laws and
regulations, China establishes a social insurance system and other employee benefits including basic pension insurance, basic medical insurance, work-
related injury insurance, unemployment insurance, maternity insurance, housing fund, and a handicapped employment security fund, or collectively the
Employee Benefits. An employer shall pay the Employee Benefits for its employees in accordance with the rates provided under relevant regulations and
shall withhold the social insurance and other Employee Benefits that should be assumed by the employees. For example, an employer that has not made
social insurance contributions at a rate and based on an amount prescribed by the law, or at all, may be ordered to rectify the non-compliance and pay the
required contributions within a stipulated deadline and be subject to a late fee of up to 0.05% or 0.2% per day, as the case may be. If the employer still fails
to rectify the failure to make social insurance contributions within the stipulated deadline, it may be subject to a fine ranging from one to three times the
amount overdue.
Under the Regulations on the Administration of Housing Fund, PRC companies must register with applicable housing fund management centers and
establish a special housing fund account in an entrusted bank. Both PRC companies and their employees are required to contribute to the housing funds.
We have not made adequate contributions to employee benefit plans, as required by applicable PRC laws and regulations. We have recorded
accruals for the estimated underpaid amounts for the current employees in our financial statements. However, we have not made any accruals for the
interest on underpayment and penalties that may be imposed by the relevant PRC government authorities. If we are subject to investigations related to non-
compliance with labor laws and are imposed severe penalties or incur significant legal fees in connection with labor law disputes or investigations, our
business, financial condition and results of operations may be adversely affected.
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We rely principally on dividends and other distributions on equity paid by our subsidiaries to fund any cash and financing requirements we may have,
and any limitation on the ability of our subsidiaries to make payments to us could have a material adverse effect on our ability to borrow money or pay
dividends to holders of our ADSs.
As a holding company, we rely principally on dividends and other payments from our wholly owned operating subsidiaries in China for our cash
requirements, including funds necessary to service any debt we may incur, to pay dividends and other cash distributions to our shareholders and to pay our
operating expenses. If our subsidiaries or any newly formed subsidiaries incur debt on their own behalf in the future, the instruments governing their debt
may restrict their ability to pay dividends to us. In addition, our subsidiaries are permitted to pay dividends to us only out of their accumulated profits, if
any, as determined in accordance with PRC accounting standards and regulations. Pursuant to laws applicable to entities incorporated in the PRC, each of
our subsidiaries in the PRC must make appropriations from after tax profit to a statutory surplus reserve fund. The reserve fund requires annual
appropriation of 10% of after tax profit (as determined under accounting principles generally accepted in the PRC at each year-end) after offsetting
accumulated losses from prior years, until such reserve reaches 50% of the subsidiary’s registered capital. The reserve fund can only be used to increase the
registered capital and eliminate further losses of the respective companies under PRC regulations. As of December 31, 2018, 2019 and 2020, total statutory
reserves of our PRC subsidiaries were RMB57.7 million, RMB63.0 million and RMB70.0 million (US$10.7 million). These reserves are not distributable
as cash dividends, loans or advances. In addition, due to restrictions under PRC laws and regulations, our PRC subsidiaries are restricted in their ability to
transfer their net assets to the company in the form of dividend payments, loans or advances. Amounts of net assets restricted include paid up capital and
statutory reserve funds of our PRC subsidiaries amounted to RMB394.4 million, RMB509.4 million and RMB777.7 million (US$119.2 million) as of
December 31, 2018, 2019 and 2020, respectively. As a result, our Chinese subsidiaries are restricted in their ability to transfer a portion of their net assets to
us or any of our other subsidiaries in the form of dividends, loans or advances. Limitation on the ability of our Chinese subsidiaries to pay dividends to us
or any of our other subsidiaries could materially and adversely limit our ability to borrow money outside of China or pay dividends to holders of our ADSs.
Also see “— Risks Related to Doing Business in China — It is unclear whether we will be considered as a PRC “resident enterprise” under the Enterprise
Income Tax Law of the PRC, and depending on the determination of our PRC “resident enterprise” status, dividends paid to us by our PRC subsidiaries
may be subject to PRC withholding tax, we may be subject to 25% PRC income tax on our worldwide income, and holders of our ADSs may be subject to
PRC withholding tax on dividends on, and gains realized on their transfer of, our ADSs.”
PRC regulation of loans and direct investment by offshore holding companies to PRC entities may delay or prevent us from using the proceeds of our
initial public offering to make loans or additional capital contributions to our PRC subsidiaries which would materially and adversely affect our
liquidity and our ability to fund and expand our business.
In utilizing the proceeds of our initial public offering of ADSs as an offshore holding company of our PRC subsidiaries, we may make loans to our
PRC subsidiaries, or we may make additional capital contributions to our PRC subsidiaries. Any loans or additional capital contributions to our PRC
subsidiaries are subject to PRC regulations and approvals. For example, loans by us to our subsidiaries in China, which are foreign-invested enterprises, to
finance their activities cannot exceed statutory limits and must be registered with the SAFE or its local counterpart.
We may also decide to finance our subsidiaries by means of capital contributions. According to the relevant PRC regulations on foreign-invested
enterprises in China, depending on the total amount of investment, capital contributions to our PRC subsidiaries are no longer subject to the approval of the
PRC Ministry of Commerce or its local branches. Instead, we are required to file and submit required information and documents online within 20 working
days of such event. However, we cannot assure you that the regulations will always remain favorable to us. If the regulations are revised in the future or we
fail to complete such registration or obtain such approvals on time, our ability to use the proceeds from our initial public offering of ADSs and to capitalize
our operations in the PRC may be negatively affected, which could adversely affect our liquidity and our ability to fund and expand our business.
Except for the filing required by PRC Ministry of Commerce or its local branches, when using the capital contributions to exchange for RMB funds,
the domestic institutions including foreign-invested enterprises, must comply with certain foreign exchange requirements. For example, SAFE promulgated
the Circular of the State Administration of Foreign Exchange on Reforming and Regulating Policies on the Control over Foreign Exchange Settlement of
Capital Accounts, or Circular 16, on June 9, 2016. Under Circular 16, the foreign exchange receipts under capital accounts of a domestic institution and the
RMB funds obtained thereby from foreign exchange settlements may be used for expenditure under current accounts within its business scope or
expenditure under capital accounts permitted by laws and regulations. However they may not be used (i) directly or indirectly, for expenditure beyond the
enterprise’s business scope or expenditure prohibited by laws and regulations of the state; (ii) unless otherwise specified, directly or indirectly, for
investments in securities or other investments than banks’ principal-secured products; (iii) for the granting of loans to non-affiliated enterprises, except
where it is expressly permitted in the business license; and (iv) for the construction or purchase of real estate for purposes other than self-use (except for
real estate enterprises). In addition, the RMB funds obtained thereby from foreign exchange settlements may not be used to repay RMB loans if the
proceeds of such loans have not been fully used by the domestic institution, including a foreign-invested company like us.
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We cannot assure you that we will be able to obtain these government approvals on a timely basis, if at all, with respect to future capital
contributions by us to our subsidiaries. If we fail to receive such approvals, our ability to use the proceeds of our initial public offering and to capitalize our
PRC operations may be negatively affected, which could adversely affect our liquidity and our ability to fund and expand our business.
It is unclear whether we will be considered as a PRC “resident enterprise” under the Enterprise Income Tax Law of the PRC, and depending on the
determination of our PRC “resident enterprise” status, dividends paid to us by our PRC subsidiaries may be subject to PRC withholding tax, we may be
subject to 25% PRC income tax on our worldwide income, and holders of our ADSs who are not PRC residents may be subject to PRC withholding tax
on dividends on, and gains realized on their transfer of, our ADSs.
Under the PRC Enterprise Income Tax Law and its Implementation Regulations, or the EIT Law, dividends, interest, rent, royalties and gains on
transfers of property payable by a foreign-invested enterprise in China to its foreign investor who is a non-resident enterprise without any establishment or
place of business within China or if the received dividends, interest, rent, royalties and gains have no connection with the establishment or place of business
of such foreign investor will be subject to a 10% withholding tax, unless such non-resident enterprise’s jurisdiction of incorporation has a tax treaty with
China that provides for a reduced rate of withholding tax. Under the EIT Law, an enterprise established outside China with its “de facto management body”
within China is considered a “resident enterprise” in China and is subject to the Chinese enterprise income tax at the rate of 25% on its worldwide income.
The “de facto management body” is defined as the organizational body that effectively exercises overall management and control over production and
business operations, personnel, finance and accounting, and properties of the enterprise. There are no detailed rules or precedents governing the procedures
and specific criteria for determining “de facto management body.”
The Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of
De Facto Management Bodies, or Circular 82, provides certain specific criteria for determining whether the “de facto management body” of a Chinese-
controlled offshore-incorporated enterprise is located in China. According to Circular 82, a Chinese-controlled offshore incorporated enterprise will be
regarded as a PRC tax resident by virtue of having a “de facto management body” in China and will be subject to PRC enterprise income tax on its
worldwide income only if all of the following criteria are met: (i) the primary location of the day-to-day operational management is in China; (ii) decisions
relating to the enterprise’s financial and human resource matters are made or are subject to approval by organizations or personnel in China; (iii) the
enterprise’s primary assets, accounting books and records, company seals, and board and shareholders meeting minutes are located or maintained in China;
and (iv) 50% or more of voting board members or senior executives habitually reside in China.
Although substantially all of our operational management is based in the PRC, it is unclear whether PRC tax authorities would require (or permit) us
to be treated as a PRC resident enterprise. It is also unclear whether the dividends we receive from our PRC subsidiaries will constitute dividends between
“qualified resident enterprises” and therefore qualify for exemption from withholding tax if we are deemed to be a “resident enterprise” for PRC enterprise
income tax purposes. We are not controlled by a Chinese enterprise or PRC enterprise group and as such we do not believe that our company meets all of
the conditions to be deemed a PRC resident enterprise. For the same reasons, we believe our other subsidiaries located outside China are not PRC resident
enterprises. In addition, we are not aware of any offshore holding companies with a corporate structure similar to ours ever having been deemed a PRC
“resident enterprise” by PRC tax authorities. However, the tax resident status of an enterprise is subject to determination by PRC tax authorities and
uncertainties remain with respect to the interpretation of the term “de facto management body.” While we do not currently consider our company or any of
our overseas subsidiaries to be a PRC resident enterprise, there is a risk that the PRC tax authorities may deem our company as a PRC resident enterprise
since a substantial majority of the members of our management team are located in China, in which case we would be subject to the PRC enterprise income
tax at the rate of 25% on our worldwide income.
If the Chinese tax authorities determine that we are a resident enterprise for PRC enterprise income tax purposes, among other things, we would be
subject to the PRC enterprise income tax at the rate of 25% on our worldwide taxable income, substantially higher than the 10% withholding tax rate to
which we are subject as a non-PRC resident enterprise. Furthermore, if we are treated as a PRC resident enterprise, payments of dividends by us may be
regarded as derived from sources within the PRC and therefore we may be obligated to withhold PRC income tax at 10% on payments of dividends on the
ADSs or shares to non-PRC resident enterprise investors. In the case of non-PRC resident individual investors, the tax may be withheld at a rate of 20%. In
addition, if we are treated as a PRC resident enterprise, any gain realized on the transfer of the ADSs and/or shares by non-PRC resident investors may be
regarded as derived from sources within the PRC and accordingly may be subject to a 10% PRC income tax in the case of non-PRC resident enterprises or
20% in the case of non-PRC resident individuals. The PRC tax on dividends and/or gains may be reduced or exempted under applicable tax treaties
between the PRC and the holder’s home country.
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In addition, under the Public Notice Regarding Certain Corporate Income Tax Matters on Indirect Transfer of Properties by Non-Resident
Enterprises, or STA Public Notice 7, an “indirect transfer” of assets, including equity interests in a PRC resident enterprise, by non-PRC resident
enterprises may be re-characterized and treated as a direct transfer of PRC taxable assets, if such arrangement does not have a reasonable commercial
purpose and was established for the purpose of avoiding payment of PRC enterprise income tax. Gains derived from such indirect transfer may be subject
to PRC enterprise income tax. According to STA Public Notice 7, “PRC taxable assets” include assets attributed to an establishment in China, immovable
properties in China, and equity investments in PRC resident enterprises. See “Item 4. Information on the Company—B. Business Overview—Regulatory
Matters—Regulations Relating to Tax.” As part of our restructuring, GreenTree Hospitality Group Ltd., or GreenTree Hospitality, the listing entity for the
purpose of our initial public offering, acquired through a share exchange the entire share capital of GreenTree Samoa, including the equity interests in most
of our PRC operating subsidiaries then held by it. See “Item 4. Information on the Company—C. Organizational Structure.” This acquisition of equity
interests in our PRC operating subsidiaries by GreenTree Hospitality may be deemed to be an indirect transfer of PRC taxable assets, and the gains from
the acquisition may be subject to PRC enterprise income tax at a rate of up to 25%. However, there is uncertainty as to the implementation details of STA
Public Notice 7. If STA Public Notice 7 was determined by the tax authorities to be applicable to the abovementioned and other of our transactions
involving PRC taxable assets, we might be required to spend valuable resources to comply with STA Public Notice 7 or to establish that the relevant
transactions should not be taxed under STA Public Notice 7. If such transactions involving PRC taxable assets were subject to PRC enterprise income tax,
our results of operations and financial condition could be adversely affected.
If additional remedial measures are imposed on the “big four” PRC-based accounting firms, including our independent registered public accounting
firm, in administrative proceedings brought by the SEC alleging such firms’ failure to meet specific criteria set by the SEC with respect to requests for
the production of documents, we could be unable to timely file future financial statements in compliance with the requirements of the Exchange Act.
Starting in 2011, the Chinese affiliates of the “big four” accounting firms, including our independent registered public accounting firm, were
affected by a conflict between U.S. and Chinese law. Specifically, for certain U.S. listed companies operating and audited in mainland China, the SEC and
the PCAOB sought to obtain from the Chinese accounting firms access to their audit work papers and related documents. The firms were, however, advised
and directed that under Chinese law they could not respond directly to the U.S. regulators on those requests, and that requests by foreign regulators for
access to such papers in China had to be channeled through the CSRC.
In late 2012, this impasse led the SEC to commence administrative proceedings under Rule 102(e) of its Rules of Practice and also under the
Sarbanes-Oxley Act of 2002 against the Chinese accounting firms, including our independent registered public accounting firm. In January 2014, the
administrative law judge reached an initial decision to impose penalties on the firms including a temporary suspension of their right to practice before the
SEC. The accounting firms filed a petition for review of the initial decision. On February 6, 2015, before a review by the commissioners of the SEC had
taken place, the firms reached a settlement with the SEC. Under the settlement, the SEC accepts that future requests by the SEC for the production of
documents will normally be made to the CSRC. The firms will receive matching Section 106 requests, and are required to abide by a detailed set of
procedures with respect to such requests, which in substance require them to facilitate production via the CSRC. If they fail to meet specified criteria, the
SEC retains authority to impose a variety of additional remedial measures on the firms depending on the nature of the failure. Remedies for any future
noncompliance could include, as appropriate, an automatic six-month bar on a single firm’s performance of certain audit work, commencement of a new
proceeding against a firm, or in extreme cases the resumption of the current proceeding against all four firms. The audit committee is aware of the policy
restriction and communicated with our independent auditor to ensure compliance.
In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, listed companies in the United States with
major PRC operations may find it difficult or impossible to retain auditors in respect of their operations in the PRC, which could result in financial
statements being determined to not be in compliance with the requirements of the Exchange Act, including possible delisting. Moreover, any negative news
about any such future proceedings against these audit firms may cause investor uncertainty regarding China-based, United States-listed companies and the
market price of our ADSs may be adversely affected.
If our independent registered public accounting firm were denied, even temporarily, the ability to practice before the SEC and we were unable to
timely find another registered public accounting firm to audit and issue an opinion on our consolidated financial statements, our consolidated financial
statements could be determined not to be in compliance with the requirements of the Exchange Act.
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The audit report included in this annual report is prepared by an auditor who has not been inspected by the Public Company Accounting Oversight
Board and, as such, our investors are deprived of the benefits of such inspection. In addition, the adoption of any rules, legislations or other efforts to
increase U.S. regulatory access to audit information could cause uncertainty, and we could be delisted if we were unable to meet any PCAOB
inspection requirement in time.
Our independent registered public accounting firm that issues the audit report included in this annual report, as auditors of companies that are traded
publicly in the U.S. and a firm registered with the PCAOB, is required by the laws of the U.S. to undergo regular inspections by the PCAOB to assess its
compliance with the laws of the U.S. and professional standards. Because our auditors are located in the PRC, a jurisdiction where the PCAOB is currently
unable to fully conduct inspections without the approval of the Chinese authorities, our auditors have not been inspected by the PCAOB. Furthermore, the
PRC Securities Law, which became effective in March 2020, has in principle prohibited organizations or individuals from providing documents and
materials relating to securities business activities to overseas parties, such as the PCAOB, without the consent of the competent PRC securities regulators
and relevant authorities. According to Article 177 of the PRC Securities Law, no overseas securities regulator is allowed to directly conduct investigation or
evidence collection activities within the territory of the PRC. Inspections of other firms that the PCAOB has conducted outside China have identified
deficiencies in those firms’ audit procedures and quality control procedures, which may be addressed as part of the inspection process to improve future
audit quality. The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the effectiveness of our auditor’s
audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB inspections. Investors may lose
confidence in our reported financial information and procedures and the quality of our consolidated financial statements.
On May 24, 2013, PCAOB announced that it had entered into a Memorandum of Understanding on Enforcement Cooperation with the CSRC and
the Ministry of Finance, which establishes a cooperative framework between the parties for the production and exchange of audit documents relevant to
investigations in the United States and China. PCAOB continues to be in discussions with the CSRC and the Ministry of Finance to permit joint inspections
in the PRC of audit firms that are registered with PCAOB and audit Chinese companies that trade on U.S. exchanges. On December 7, 2018, the SEC and
the PCAOB issued a joint statement highlighting continued challenges faced by the U.S. regulators in their oversight of financial statement audits of U.S.-
listed companies with significant operations in China. The joint statement reflects the U.S. regulators’ heightened interest in this issue. In a statement
issued on December 9, 2019, the SEC reiterated concerns over the inability of the PCAOB to conduct inspections of the audit firm work papers with
respect to U.S.-listed companies that have operations in China, and emphasized the importance of audit quality in emerging markets, such as China. On
April 21, 2020, the SEC and the PCAOB issued a new joint statement, reminding the investors that in investing in companies that are based in or have
substantial operations in many emerging markets, including China, there is substantially greater risk that disclosures will be incomplete or misleading, and
there is also a greater risk of fraud. In the event of investor harm, there is substantially less ability to bring and enforce SEC, DOJ and other U.S. regulatory
actions, in comparison to U.S. domestic companies, and the joint statement reinforced past SEC and PCAOB statements on matters including the difficulty
to inspect audit work papers in China and its potential harm to investors. On June 4, 2020, the U.S. President issued a memorandum ordering the
President’s Working Group on Financial Markets, or the PWG, to submit a report to the President within 60 days of the memorandum that includes
recommendations for actions that can be taken by the executive branch and by the SEC or PCAOB on Chinese companies listed on the U.S. stock
exchanges and their audit firms, in an effort to protect investors in the U.S. On August 6, 2020, the PWG released a report recommending that the SEC take
steps to implement the five recommendations outlined in the report. In particular, to address companies from jurisdictions that do not provide the PCAOB
with sufficient access to fulfill its statutory mandate, or NCJs, the PWG recommends enhanced listing standards on U.S. stock exchanges. This would
require, as a condition to initial and continued exchange listing, PCAOB access to work papers of the principal audit firm for the audit of the listed
company. Companies unable to satisfy this standard as a result of governmental restrictions on access to audit work papers and practices in NCJs may
satisfy this standard by providing a co-audit from an audit firm with comparable resources and experience where the PCAOB determines it has sufficient
access to audit work papers and practices to conduct an appropriate inspection of the co-audit firm. There is currently no legal process under which such a
co-audit may be performed in China. The report permits the new listing standards to provide for a transition period until January 1, 2022 for listed
companies, but would apply immediately to new listings once the necessary rulemakings and/or standard-setting are effective. The measures in the report
are expected to be subject to the standard SEC rulemaking process before becoming effective. On August 10, 2020, the SEC announced that SEC Chairman
had directed the SEC staff to prepare proposals in response to the report, and that the SEC was soliciting public comments and information with respect to
these proposals. If we fail to meet the new listing standards before the deadline specified thereunder due to factors beyond our control, we could face
possible de-listing from the NYSE, deregistration from the SEC and/or other risks, which may materially and adversely affect, or effectively terminate, our
ADS trading in the United States.
As part of a continued regulatory focus in the United States on access to audit and other information currently protected by national law, in particular
China’s, in December 2020, the United States enacted the Holding Foreign Companies Accountable Act, or the HFCA Act, which includes requirements
for the SEC to identify issuers whose audit reports are prepared by auditors that the PCAOB is unable to inspect or investigate because of restrictions
imposed by non-U.S. authorities in the auditor’s local jurisdiction. The HFCA Act also requires public companies on this SEC list to certify that they are
not owned or controlled by a foreign government and make certain additional disclosures on foreign ownership and control of such issuers in their SEC
filings. On March 24, 2021, the SEC announced that it had adopted interim final amendments to implement the foregoing certification and disclosure
requirements and that it was seeking public comment on the issuer identification process as well as the submission and disclosure requirements.
Furthermore, the HFCA Act
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amends the Sarbanes-Oxley Act of 2002 to require the SEC to prohibit securities of any U.S. listed companies from being traded on any of the U.S.
national securities exchanges, such as NYSE and NASDAQ Stock Market, or in the U.S. “over-the-counter” markets, if the auditor of the U.S. listed
companies’ financial statements is not subject to PCAOB inspections for three consecutive “non-inspection” years after the law becomes effective. The
SEC has not yet identified a list of issuers whose auditors are not subject to PCAOB inspections. Enactment of the HFCA Act and other efforts to increase
the U.S. regulatory access to audit information could cause investor uncertainty for affected issuers, including us, and the market price of the ADSs could
be adversely affected. We cannot assure you that we will not be identified by the SEC as an issuer whose audit report is prepared by auditors that the
PCAOB is unable to inspect or investigate. We cannot assure you that, once we have a “non-inspection” year, we will be able to take remedial measures in
a timely manner, and as a result, and we cannot assure you that we will be able to continue to maintain the listing of our ADSs on a national stock exchange
in the U.S., such as the NYSE or the NASDAQ Stock Market, or that you will be allowed to continue to trade our shares or ADSs.
Risks Related to Our ADSs
The market price for our ADSs may be volatile.
The market price for our ADSs may be highly volatile and subject to wide fluctuations in response to factors including the following:
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negative media reports and coverage regarding us or other companies in the hospitality industry;
regulatory developments in our target markets affecting us, our customers or our competitors;
announcements of studies and reports relating to the quality of our solutions or those of our competitors;
actual or anticipated fluctuations in our quarterly results of operations and changes or revisions of our expected results;
changes in financial estimates by securities research analysts;
conditions in the travel and hospitality industries;
changes in the economic performance or market valuations of other hospitality companies;
announcements by us or our competitors of new brands, acquisitions, strategic relationships, joint ventures or capital commitments;
addition or departure of our senior management;
fluctuations of exchange rates between the RMB and U.S. dollar;
potential litigation or administrative investigations;
release or expiry of lock-up or other transfer restrictions on our outstanding ADSs or ordinary shares;
sales or perceived potential sales of additional ordinary shares or ADSs; and
general economic or political conditions in China.
In addition, the securities market from time to time experienced significant price and volume fluctuations that are not related to the operating
performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our ADSs.
We may not pay further dividends to our public shareholders, so you should rely on price appreciation of our ADSs for return on your investment.
In January 2019, our board of directors declared a cash dividend of US$0.30 per ordinary share, or US$0.30 per ADS, and we paid such dividend in
full in February 2019. In January 2019, we also announced plans to pay a cash dividend of US$0.20 per ordinary share per year in the near future if there is
no immediate cash need for our growth or merger and acquisition opportunities. However, our board of directors has discretion as to whether to distribute
any future dividends, subject to certain requirements of Cayman Islands law. In December 2019, we declared a cash dividend of US$0.25 per ordinary
share, or US$0.25 per ADS. Holders of our ordinary shares and ADSs as of the close of trading on December 24, 2019 were entitled to such cash dividend,
and we paid such dividend in full in January 2020. Under Cayman Islands law, a Cayman Islands company may pay a dividend out of either profit or share
premium account, provided that in no circumstances may a dividend be paid if this would result in the company being unable to pay its debts as they fall
due in the ordinary course of business. Even if our board of directors decides to declare and pay dividends, the timing, amount and form of future
dividends, if any, may depend on, among other things, our future results of operations and cash flow, our capital requirements and surplus, the amount of
distributions, if any, received by us from our subsidiaries, our financial condition, contractual restrictions and
33
other factors deemed relevant by our board of directors. Accordingly, the return on your investment in our ADSs will likely depend entirely upon any future
price appreciation of our ADSs. There is no guarantee that our ADSs will appreciate in value or even maintain the price at which you purchased the ADSs.
You may not realize a return on your investment in our ADSs and you may even lose your entire investment in our ADSs.
Substantial future sales of our ADSs, or other equity or equity-linked securities in the public market, or the perception that these sales could occur,
could cause the price of our ADSs to decline.
Additional sales of our ADSs, or other equity or equity-linked securities in the public market after our initial public offering, or the perception that
these sales could occur, could cause the market price of our ADSs to decline. As of December 31, 2020, we had 103,049,863 ordinary shares outstanding
including 34,762,909 Class B ordinary shares and 68,286,954 Class A ordinary shares, 10,826,746 Class A ordinary shares of which are represented by
ADSs. All Class A ordinary shares represented by ADSs are freely transferable without restriction or additional registration under the Securities Act. The
34,762,909 Class B ordinary shares and 57,460,208 Class A ordinary shares held by our existing shareholders are available for sale, subject to volume and
other restrictions as applicable under Rule 144 and 701 under the Securities Act.
GTI has pledged approximately 26% of our ordinary shares to Pudong Development Bank, and may be required to pledge additional ordinary shares.
If Pudong Development Bank forecloses on these shares, the market price of our ADSs could decline.
GTI has pledged approximately 26% of our ordinary shares to Pudong Development Bank as security under a Euro-denominated loan of
approximately RMB900 million obtained in March 2017. Approximately RMB338.1 million of the loan remains outstanding. After the completion of our
initial public offering, GTI was required to pledge ordinary shares in an amount that results in Pudong Development Bank having a pledge of no fewer than
20% of our ordinary shares, and may be required to pledge additional ordinary shares if the market price of our ADSs declines. Due to the decline in the
market price of our ADSs since our initial public offering, GTI was required to pledge an aggregate of 26% of our ordinary shares as of the date of this
annual report. If GTI breaches certain covenants and obligations under the loan agreement, an event of default could result and Pudong Development Bank
could exercise its right to accelerate all the debt under the loan agreement and foreclose on the pledged shares. The pledged shares are not subject to a lock-
up agreement, and any future sale of the ordinary shares upon foreclosure could cause the market price of our ADSs to decline.
Our corporate actions are substantially controlled by our officers, directors and principal shareholders.
Our executive officers and directors beneficially own approximately 88.7% of our outstanding shares. These shareholders could exert substantial
influence over matters requiring approval by our shareholders, including electing directors and approving mergers or other business combination
transactions. The concentration of our share ownership may discourage, delay or prevent a change in control of our company, which could deprive our
shareholders of an opportunity to receive a premium for their shares as part of a sale of our company and might reduce the price of our ADSs. These
actions may be taken even if they are opposed by our other shareholders, including holders of our ADSs.
As a foreign private issuer, we are permitted to adopt certain practices of our home country, the Cayman Islands, in relation to corporate governance
matters that differ significantly from the New York Stock Exchange corporate governance listing standards; these practices afford less protection to
shareholders than they would enjoy if we complied fully with the New York Stock Exchange corporate governance listing standards.
Our ADSs are listed on the New York Stock Exchange. The New York Stock Exchange Listed Company Rules permit a foreign private issuer like us
to follow the corporate governance practices of its home country. Certain corporate governance practices in the Cayman Islands, which is our home
country, may differ significantly from the New York Stock Exchange corporate governance listing standards.
For instance, we are not required to: (i) have a majority of the board be independent; (ii) have a compensation committee or a nomination or
corporate governance committee consisting entirely of independent directors; or (iii) have regularly scheduled executive sessions with only independent
directors each year. We intend to rely on some or all of these exemptions. As a result, you may not be provided with the benefits of certain corporate
governance requirements of the New York Stock Exchange.
As a foreign private issuer in the U.S., we are exempt from certain disclosure requirements under the Exchange Act, which may afford less protection
to holders of our ADSs than they would enjoy if we were a domestic U.S. company.
As a foreign private issuer in the U.S., we are exempt from, among other things, the rules prescribing the furnishing and content of proxy statements
under the Exchange Act and the rules relating to selective disclosure of material nonpublic information under Regulation FD under the Exchange Act. In
addition, our executive officers, directors and principal shareholders are exempt from the reporting and short-swing profit and recovery provisions
contained in Section 16 of the Exchange Act. In addition to annual reports with audited financial statements, such domestic U.S. companies are required to
file quarterly reports with the SEC that include interim
34
financial statements reviewed by an independent registered public accounting firm and certified by the company’s principal executive and financial
officers. By contrast, as a foreign private issuer, we are not required under the Exchange Act to file such reports with the SEC or to provide quarterly
certifications by our principal executive and financial officers. As a result, holders of our ADSs may be afforded less protection than they would under the
Exchange Act rules applicable to domestic U.S. companies.
You may not have the same voting rights as the holders of our ordinary shares and may not receive voting materials in time to be able to exercise your
right to direct how the ordinary shares underlying your ADSs are voted.
Except as described in this annual report and in the deposit agreement, holders of our ADSs will not be able to exercise voting rights attaching to the
shares evidenced by our ADSs on an individual basis. Holders of our ADSs will appoint the depositary or its nominee as their representative to exercise the
voting rights attaching to the shares represented by the ADSs. You may not receive voting materials in time to instruct the depositary to vote, and it is
possible that you, or persons who hold their ADSs through brokers, dealers or other third parties, will not have the opportunity to exercise a right to direct
how the ordinary shares underlying your ADSs are voted.
If we ask for your instructions and upon timely notice from us, the depositary will notify you of the upcoming vote and arrange to deliver our voting
materials to you, which contain, among other things, a statement as to the manner in which your voting instructions may be given, including an express
indication that such instructions may be given or deemed given to the depositary to give a discretionary proxy to a person designated by us if no
instructions are received by the depositary from you on or before the response date established by the depositary. However, no voting instruction shall be
deemed given and no such discretionary proxy shall be given with respect to any matter if we inform the depositary we do not wish such proxy given,
substantial opposition exits or the matter materially and adversely affects the rights of holders of the ordinary shares.
Voting at any meeting of our shareholders will be by poll.
You may not be able to participate in any future rights offerings which may cause dilution to your holdings and you may not receive cash dividends if it
is impractical to make them available to you.
We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot make rights available
to you in the United States unless we register both the rights and securities to which the rights relate under the Securities Act or an exemption from the
registration requirements is available. Under the deposit agreement for the ADSs, the depositary will not offer those rights to ADS holders unless both the
rights and the underlying securities to be distributed to ADS holders are either registered under the Securities Act, or exempt from registration under the
Securities Act. We are under no obligation to file a registration statement with respect to any such rights or underlying securities or to endeavor to cause
such a registration statement to be declared effective. In addition, we may not be able to establish a necessary exemption from registration under the
Securities Act. Accordingly, holders of our ADSs may be unable to participate in our rights offerings and may experience dilution in their holdings as a
result.
GTI intends to register and distribute to each of its shareholders not more than 60% of the number of our shares that represented the percentage of
such shareholder’s ownership in GTI as of March 29, 2018, the closing date of our initial public offering. As a condition to receive our shares, GTI’s
shareholders were required to enter into lock-up agreements on all of our shares which they own, and the number of our shares subject to such lock-up
agreements was reduced by 25% at the end of each six month period following March 26, 2018, the date of our initial public offering prospectus.
The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions it or the custodian receives on our ordinary shares or
other deposited securities after deducting its fees and expenses. You will receive these distributions in proportion to the number of ordinary shares your
ADSs represent. However, the depositary may, at its discretion, decide that it is inequitable or impractical to make a distribution available to any holders of
ADSs. For example, the depositary may determine that it is not practicable to distribute certain property through the mail, or that the value of certain
distributions may be less than the cost of mailing them. In these cases, the depositary may decide not to distribute such property to you.
You may be subject to limitations on transfer of your ADSs.
Your ADSs are transferable on the books of the depositary. However, the depositary may close its transfer books at any time or from time to time
when it deems expedient in connection with the performance of its duties. In addition, the depositary may refuse to deliver, transfer or register transfers of
ADSs generally when our books or the books of the depositary are closed, or at any time if we or the depositary deems it advisable to do so because of any
requirement of law or of any government or governmental body, or under any provision of the deposit agreement, or for any other reason.
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You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. federal courts may be limited, because we
are incorporated under Cayman Islands law, conduct substantially all of our operations in China and most of our directors and substantially all of our
executive officers reside outside the United States.
We are incorporated in the Cayman Islands, and conduct substantially all of our operations in China through our wholly-owned entities and variable
interest entities. Most of our directors and substantially all of our executive officers reside outside the United States and a substantial portion of their assets
are located outside of the United States. As a result, it may be difficult or impossible for you to bring an action against us or against these individuals in the
Cayman Islands or in China in the event that you believe that your rights have been infringed under the securities laws or otherwise. Even if you are
successful in bringing an action of this kind in a U.S. court, the laws of the Cayman Islands and of China may render you unable to enforce a judgment
against our assets or the assets of our directors and executive officers. There is no statutory recognition in the Cayman Islands of judgments obtained in the
United States, although the courts of the Cayman Islands will generally recognize and enforce a non-penal judgment of a foreign court of competent
jurisdiction without retrial on the merits.
Our corporate affairs are governed by our memorandum and articles of association, as amended and restated from time to time, and by the Cayman
Companies Act (As Revised) and as well as common law of the Cayman Islands. The rights of shareholders to take legal action against us and our
directors, actions by minority shareholders and the fiduciary duties of our directors are to a large extent governed by the common law of the Cayman
Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from
English common law, which provides persuasive, but not binding, authority in a court in the Cayman Islands. The rights of our shareholders and the
fiduciary duties of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedents in the United
States. In particular, the Cayman Islands has a less developed body of securities laws than the United States and provides significantly less protection to
investors. In addition, shareholders in Cayman Islands companies may not have standing to initiate a shareholder derivative action in U.S. federal courts.
As a result of the foregoing, our public shareholders may have more difficulty in protecting their interests through actions against us, our
management, our directors or our major shareholders than would shareholders of a corporation incorporated in a jurisdiction in the United States.
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The ability of the SEC, the U.S. Department of Justice, or the DOJ, and other U.S. authorities to bring enforcement actions against us for any violation
of U.S. federal securities laws, SEC rules or regulations may be limited in the foreign jurisdictions where we operate.
The ability of U.S. authorities, such as the SEC and the DOJ, to bring enforcement actions against companies such as ours which operate overseas
for any violation of U.S. federal securities laws, SEC rules or regulations may be limited in China, where we operate. Due to jurisdictional limitations,
matters of comity and various other factors, the SEC, the DOJ and other U.S. authorities may be limited in their ability to pursue bad actors, including in
instances of fraud, in emerging markets such as China. There are significant legal and other obstacles for U.S. authorities to obtain information needed for
investigations or litigation against us or our directors, executive officers or other gatekeepers in case we or any of these individuals engage in fraud or other
wrongdoing. In addition, local authorities in China may be constrained in their ability to assist U.S. authorities and overseas investors more generally. For
example, certain provisions of PRC law prohibit entities and individuals in China from providing documents or information relating to securities business
activities to overseas regulators without the approval of the CSRC and various other PRC government authorities. See “— Risks Related to Doing Business
in China — Uncertainties with respect to the Chinese legal system could adversely affect us.” As a result, if we have any material disclosure violation or if
our directors, executive officers or other gatekeepers commit any fraud or other financial misconduct, the U.S. authorities may not be able to conduct
effective investigations or bring and enforce actions against us, our directors, executive officers or other gatekeepers. Therefore, you may not be able to
enjoy the same protection provided by various U.S. authorities as it is provided to investors in U.S. domestic companies.
Our management has considerable discretion as to the use of the net proceeds from our initial public offering.
Our management has considerable discretion in the application of the net proceeds received by us from our initial public offering. You do not have
the opportunity to assess whether proceeds are being used appropriately. You must rely on the judgment of our management regarding the application of the
net proceeds of our initial public offering. The net proceeds may be used for corporate purposes that do not improve our efforts to maintain profitability or
increase our ADS price. The net proceeds from our initial public offering may be placed in investments, such as short-term investments, that do not
produce income or that lose value.
Our articles of association contain anti-takeover provisions that could have an adverse effect on the rights of holders of our ordinary shares and ADSs.
Our amended and restated memorandum and articles of association contain provisions which could limit the ability of others to acquire control of
our company, including a provision that grants authority to our board directors to establish from time to time one or more series of preferred shares without
action by our shareholders and to determine, with respect to any series of preferred shares, the terms and rights of that series. The provisions could deprive
our shareholders of the opportunity to sell their shares at a premium over the prevailing market price by discouraging third parties from seeking to obtain
control of our company in a tender offer or similar transactions.
We may be or become a passive foreign investment company, or PFIC, which could result in adverse U.S. tax consequences to U.S. investors.
The determination of whether or not we are a PFIC is made on an annual basis and will depend on the composition of our income and assets from
time to time. Specifically, for any taxable year, we will be classified as a PFIC for U.S. federal income tax purposes if either (i) 75% or more of our gross
income in that taxable year is passive income or (ii) the average percentage of our assets (which includes cash) in that taxable year which produce, or are
held for the production of, passive income is at least 50%.
Based on the past and projected composition of our income and assets, and the valuation of our assets, including goodwill, we do not believe we
were a PFIC for 2020 and we do not expect to be a PFIC for 2021 or the foreseeable future, although there can be no assurance in this regard. If we are a
PFIC for any taxable year during which you hold our ADSs or Class A ordinary shares, our PFIC status could result in adverse U.S. federal income tax
consequences to you if you are a U.S. Holder, as defined under “Item 10. Additional Information—E. Taxation—Material U.S. Federal Income Tax
Considerations.” For example, if we are or become a PFIC, you may become subject to increased tax liabilities under U.S. federal income tax laws and
regulations, and will become subject to burdensome reporting requirements. See “Item 10. Additional Information—E. Taxation—Material U.S. Federal
Income Tax Considerations—Passive Foreign Investment Company.” There can be no assurance that we were not a PFIC for 2020, or that we will not be a
PFIC for our current or any future taxable year.
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We will continue to incur increased costs as a result of being a public company, particularly after we cease to qualify as an “emerging growth
company.”
Since the completion of our initial public offering, we have been a public company and expect to incur significant accounting, legal and other
expenses that we did not incur as a private company. The Sarbanes-Oxley Act, as well as rules subsequently implemented by the SEC and the New York
Stock Exchange, have detailed requirements concerning corporate governance practices of public companies, including Section 404 of the Sarbanes-Oxley
Act relating to internal controls over financial reporting. As a company with less than US$1.07 billion in total annual gross revenue for our last fiscal year,
we qualify as an “emerging growth company” pursuant to the JOBS Act. An emerging growth company may take advantage of specified reduced reporting
and other requirements that are otherwise applicable generally to public companies. These provisions include exemption from the auditor attestation
requirement under Section 404 of the Sarbanes-Oxley Act of 2002 in the assessment of the emerging growth company’s internal control over financial
reporting and permission to delay adopting new or revised accounting standards until such time as those standards apply to private companies. We will take
advantage of the extended transition period. As a result of this election, our financial statements may not be comparable to other public companies that
comply with the public company effective dates for these new or revised accounting standards.
We expect these and other rules and regulations applicable to public companies to increase our accounting, legal and financial compliance costs and
to make certain corporate activities more time-consuming and costly. We are evaluating and monitoring developments with respect to these new rules, and
we cannot predict or estimate the amount of additional costs we may incur or the timing of incurring such costs. After we are no longer an “emerging
growth company,” we expect to incur significant expenses and devote substantial management effort toward ensuring compliance with the requirements of
Section 404 of the Sarbanes-Oxley Act of 2002 and the other rules and regulations of the SEC. For example, as a result of being a public company, we need
to increase the number of independent directors and adopt policies regarding internal controls and disclosure controls and procedures. We also expect that
operating as a public company makes it more difficult and more expensive for us to obtain director and officer liability insurance, and we may be required
to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. In addition, we incurred additional
costs associated with our public company reporting requirements. It may also be more difficult for us to find qualified persons to serve on our board of
directors or as executive officers. We are evaluating and monitoring developments with respect to these rules and regulations, and we cannot predict or
estimate with any degree of certainty the amount of additional costs we may incur or the timing of such costs.
In the past, shareholders of a public company often brought securities class action suits against the company following periods of instability in the
market price of that company’s securities. If we were involved in a class action suit, it could divert a significant amount of our management’s attention and
other resources from our business and operations, which could harm our results of operations and require us to incur significant expenses to defend the suit.
Any such class action suit, whether or not successful, could harm our reputation and restrict our ability to raise capital in the future. In addition, if a claim is
successfully made against us, we may be required to pay significant damages, which could have a material adverse effect on our financial condition and
results of operations.
Our dual-class ordinary share structure with different voting rights could discourage others from pursuing any change of control transactions that
holders of our Class A ordinary shares and ADSs may view as beneficial.
Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares are entitled to one
vote per share, while holders of Class B ordinary shares are entitled to three (3) votes per share on all matters subject to vote at general meetings of the
Company. Our existing shareholder GTI holds 56,589,300 Class A ordinary shares and all 34,762,909 Class B ordinary shares. Each Class B ordinary share
is convertible into one Class A ordinary share at any time by the holder thereof, and Class A ordinary shares are not convertible into Class B ordinary
shares under any circumstances. Due to the disparate voting rights attached to shares in these two classes, GTI owns approximately 93.2% of the total
voting power of our issued and outstanding ordinary shares. Mr. Alex S. Xu, our founder, chairman and chief executive officer, by virtue of this 83.9%
voting power of GTI, which entitles Mr. Xu to nominate or replace all directors of GTI, and determine how GTI exercises the voting power in our
company, is considered to beneficially own the shares held by GTI. As a result, Mr. Xu has significant voting rights over matters requiring shareholders’
approval, including the election and removal of directors and certain corporate transactions, such as mergers, consolidations and other business
combinations. This concentrated control could discourage others from pursuing any potential merger, takeover or other change of control transactions that
holders of Class A ordinary shares and ADSs may view as beneficial.
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Holders of ADSs have fewer rights than shareholders and must act through the depositary to exercise their rights.
Holders of our ADSs do not have the same rights as our registered shareholders. As a holder of our ADSs, you will not have any direct right to
attend general meetings of our shareholders or to cast any votes at such meetings. You will only be able to exercise the voting rights which attach to the
underlying Class A ordinary shares represented by your ADSs indirectly by giving voting instructions to the depositary in accordance with the provisions
of the deposit agreement. Upon receipt of your voting instructions in a timely manner, the depositary will vote or attempt to vote the underlying Class A
ordinary shares represented by your ADSs in accordance with these instructions. You will not be able to directly exercise your right to vote with respect to
the underlying Class A ordinary shares represented by your ADSs unless you withdraw such shares and become the registered holder of such shares prior
to the record date for the general meeting. Under our amended and restated memorandum and articles of association, the minimum notice period required to
be given by our company to our registered shareholders to convene a general meeting will be ten calendar days. When a general meeting is convened, you
may not receive sufficient notice of the meeting to enable you to withdraw the underlying Class A ordinary shares represented by your ADSs and become
the registered holder of such shares to allow you to attend the general meeting or to cast your vote directly with respect to any specific matter or resolution
to be considered and voted upon at the general meeting. In addition, under our amended and restated memorandum and articles of association, for the
purposes of determining those shareholders who are entitled to attend and vote at any general meeting, our directors may close our register of members
and/or fix in advance a record date for such meeting, and such closure of our register of members or the setting of such a record date may prevent you from
withdrawing the underlying Class A ordinary shares represented by your ADSs and becoming the registered holder of such shares prior to the record date,
so that you would not be able to attend the general meeting or to vote directly.
Under the deposit agreement, if we request the depositary to act at a general meeting, we will give the depositary notice of the meeting at least 30
business days in advance of the meeting in order to give you a reasonable opportunity to instruct the depositary as to the exercise of voting rights relating to
underlying Class A ordinary shares represented by your ADSs. However, the depositary and its agents may not be able to send voting instructions to you or
carry out your voting instructions in a timely manner. Where any matter is to be put to a vote at a general meeting, we will make all reasonable efforts to
cause the depositary to notify you of the upcoming vote and to deliver our voting materials to you in a timely manner, but we cannot assure you that you
will receive the voting materials in time to ensure that you can instruct the depositary to vote the underlying Class A ordinary shares represented by your
ADSs. Furthermore, the depositary and its agents will not be responsible for any failure to carry out any instructions to vote, for the manner in which any
vote is cast or for the effect of any such vote. As a result, you may not be able to exercise your right to direct how the underlying Class A ordinary shares
represented by your ADSs are voted and you may lack recourse if the underlying Class A ordinary shares represented by your ADSs are not voted as you
request. In addition, in your capacity as an ADS holder, you will not be able to call a shareholders’ meeting.
ITEM 4.
INFORMATION ON THE COMPANY
A.
History and Development of the Company
We are a Cayman Islands holding company and conduct our operations in China through our PRC subsidiaries. GreenTree Inns Hotel Management
Group, Inc., a company incorporated in Samoa, or GreenTree Samoa, was formed to be a holding company and currently holds most of the PRC
Subsidiaries that operate our hotels in the PRC. GreenTree Samoa also owns 100% of the equity interest in Pacific Hotel Investment, Inc. and GreenTree
Suites Management Corp., each of which owns 100% of the equity interest in the other two of our PRC subsidiaries.
We began our hotel business in the PRC in September 2004 through GreenTree Inns Hotel (Weihai) Management Group Inc., or GreenTree Weihai,
which was incorporated on November 14, 2003 and 100% owned by American Pacific Homes Inc., a company wholly owned by Mr. Alex S. Xu, our
founder, chairman and chief executive officer. In September 2010, GreenTree Weihai was merged into GreenTree Samoa as a wholly owned subsidiary of
GreenTree Samoa. In October 2010, upon completion of a share exchange, GreenTree Samoa became a wholly-owned subsidiary of GreenTree Inns Hotel
Management Group, Inc., or GTI, a company incorporated in the Cayman Islands.
GreenTree Hospitality Group Ltd., or GreenTree Hospitality, was incorporated in October 2017 as a wholly-owned subsidiary of GTI. In November
2017, GreenTree Hospitality issued 48,635,251 Class A ordinary shares and 42,716,957 Class B ordinary shares to GTI in exchange for the entire share
capital of GreenTree Samoa then held by GTI. On March 11, 2018, we redesignated 7,954,048 of our Class B ordinary shares as Class A ordinary shares.
As of December 31, 2020, 82.9% of our Class A ordinary shares and 100% of our Class B ordinary shares are owned by GTI, our parent company.
GTI intends to register and distribute to each of its shareholders not more than 60% of the number of our shares that represented the percentage of
such shareholder’s ownership in GTI as of March 29, 2018, the closing date of our initial public offering. As a condition to receive our shares, GTI’s
shareholders were required to enter into lock-up agreements on all of our shares which they own, and the number of our shares subject to such lock-up
agreements was reduced by 25% at the end of each six month period following March 26, 2018, the date of our initial public offering prospectus. Following
the completion of our initial public offering and as long as GTI or Mr. Alex S. Xu owns at least 50% of the voting power of our company, we are a
“controlled company” as defined under the NYSE Listed Company Manual. We have no current intention to rely on the controlled company exemption.
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In January 2019, we entered into a share purchase agreement to become a major shareholder of Argyle Hotel Management (Beijing) Co., Ltd.
(“Argyle” or “Argyle Hotel Group”). Argyle is an owner and operator of hotels, with a network of mid-scale and up-scale brands in China and Southeast
Asia. This transaction was completed in April of 2019.
In April 2019, we entered into an agreement to acquire a 70% equity stake in Shandong Xinghui Urban Hotel Management Group Co., Ltd.
(“Urban” or “Urban Hotel Group”). Urban is a leading franchised hotel operator in China, and has built a strong suite of brands with broad geographic
coverage to deliver a variety of superior business and leisure services to guests at fair prices. This transaction was completed in November of 2019.
Principal Offices
Our principal executive offices are located at 2451 Hongqiao Road, Changning District, Shanghai 200335, People’s Republic of China. Our
telephone number at this address is +86-21-3617-4886. Our registered office in the Cayman Islands is located at the offices of Maples Corporate Services
Limited, PO Box 309, Ugland House, Grand Cayman KY1-1104, Cayman Islands. Our agent for service of process in the United States is Law Debenture
Corporate Services Inc., located at 801 2nd Avenue, Suite 403, New York, New York 10017.
B.
Business Overview
We are the leading pure play franchised hotel operator in China. We achieved more than 95.0% of franchised-and-managed hotels in our hotel
network as early as 2013, and currently operate with 99.1% of franchised-and-managed hotels in our network. Our pure play franchised model allows us to
expand rapidly in an asset-light manner and have brought us substantial financial performance in terms of profitability, return on investments and success to
its franchisees.
As of December 31, 2020, our nationwide hotel network consisted of 4,340 hotels with 315,335 rooms in China, covering all 4 centrally-
administrated municipalities and 345 cities throughout all 31 provinces and autonomous regions in China, as well as an additional 1,186 hotels that were
contracted for or under development. We operate one of the fastest growing hotel networks in China – from 2012 to 2020, we grew from 792 to 4,340
hotels at a CAGR of 23.7% and from 70,934 to 315,335 rooms at a CAGR of 20.5%. Rooted in China’s hospitality market with the largest addressable
market, we are well positioned as a market leader to capture the robust momentum in China’s economic growth and growing consumer demand for value-
for-money options. Our strong presence in China’s thriving Tier 3 and lower cities also presents substantial expansion opportunities for a market leader like
us to capture the growth opportunities in China’s booming hospitality industry and further enhance our profitability.
Brands have paved the way for our continuous success. We have built a strong suite of well-recognized and diversified brands, each with unique
attributes and strengths to appeal to different consumer segments and franchisee needs, enabling us to capture a wide spectrum of market opportunities. We
started as an operator of mid-scale market brands – our first and flagship brand, GreenTree Inns, caters to the needs of value-conscious business travelers
and leisure travelers. Over the past 16 years, GreenTree Inns has grown into a beloved Chinese household name that is synonymous with comfort, high
quality and affordability. Through organic development and acquisitions, we have since successfully rolled out a number of brands in the luxury, mid-to-
up-scale and economy to mid-scale market segments to capture the growth opportunities along the industry value chain. Today, our brand portfolio has
grown to comprise more than 20 brands, including (i) luxury brand Argyle, which was acquired in 2019; (ii) mid-to-up-scale brands including GreenTree
Eastern founded in 2012, Gem, Gya and Vx brands founded in 2017, Deep Sleep Hotel, which was adopted from one of our franchisees in 2018, Ausotel
brand, also consolidated from Argyle in 2019, Urban Garden and others, which were acquired in 2019; and (iii) mid brands including GreenTree Inns
founded in 2004, GT Alliance founded in 2008, Vatica founded in 2013, GreenTree Apartment founded in 2018, City 118 Selected and others consolidated
from Urban Hotel Group in 2019; and (iv) economy brands including Shell founded in 2016, City 118 and others which were consolidated from Urban
Hotel Group in 2019.
Over the years, we have successfully forged an all-win ecosystem for our franchisees, guests and employees through a highly effective and scalable
franchise management system, a set of strong direct sales channels coupled with an established membership program and a suite of state-of-the-art
technologies and tools optimizing hotel operations and enhancing guest experiences.
•
A highly effective and scalable franchise management system, which empowers our franchisees and enables us to grow rapidly. This system
effectively manages the full life cycle of a franchised hotel with a high degree of standardization, and ensures quality service to be consistently delivered to
our guests. Through our franchise management system, we guide and hand-hold our franchisees every step of the process, starting from new project
initiation and planning, site selection, decoration, procurement, hotel opening preparation, daily operation, quality inspection to hotel closure. Our strong
and supportive franchise system enables our franchisees to generate highly attractive investment returns, which we believe is both a strong attraction for
potential franchisees and a strong incentive for existing franchisees to open multiple hotels.
40
•
Strong direct sales channels coupled with an established membership program. We have successfully built up a set of strong direct sales
channels, and are able to sell a predominant proportion of our room night through our strong direct sales channels comprising our website, mobile apps,
WeChat mini-program and reservation functions embedded in a number of popular apps. In 2020, we sold approximately 92.8% of our room nights through
our direct sales channels, while OTAs contributed approximately 7.2% of our room nights. We have also accumulated a vast base of loyal individual
members and corporate members. Our loyal individual members increased with a CAGR of approximately 41.0% from approximately 1.8 million members
as of December 31, 2010. As of December 31, 2020, we had approximately 1,670,000 corporate members and 56 million individual members, who have
registered with us and enjoy a range of different benefits, including discounts on room rates, priority in making hotel reservations. In 2018, 2019 and 2020,
our corporate members and loyal members booked 72.5%, 73.9% and75.1%, respectively, of room nights in our hotel network. Our strong direct sales
channels, coupled with an established membership program, effectively deliver large volumes of guests with reduced sales and marketing expenses and
enhances customer loyalty.
•
A suite of state-of-the-art technologies and tools. We have developed an industry-leading, proprietary technology infrastructure that optimizes
franchisee operations, enhances customer experience, increases our management efficiency, and supports our fast growth. We have developed a series of
tools/technologies to improve the efficiency of our internal operations, to support franchisee/hotel level operations, and to improve guest satisfaction from
booking until check-out.
Our Hotel Network
We provide guests at each of our different brands of hotels with conveniently-located, clean, comfortable and quality accommodations at
competitive prices. We cater primarily to the needs of value- and quality-conscious business travelers and leisure travelers.
As of December 31, 2020, our overall hotel network consisted of 4,340 hotels with 315,335 rooms in operation covering 345 cities in China, and an
additional 1,186 hotels with 83,106 rooms that were contracted for or under development. Out of those 1,186 hotels, 504 hotels were contracted for, and the
remaining 682 hotels were under development.
The following map depicts the geographic coverage of our hotel network as of December 31, 2020.
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We expand into a new city if it meets our selection criteria, especially potential for economic growth, geographic location and affordability of long-
term rent. First, as a result of one of our strategies to build a dense network of hotels in the most affluent regions in China with high growth potential,
42.0% of our hotels were located in the Greater Yangtze River Delta region, while 11.5% of our hotels were located in Beijing/Tianjin/Hebei province as of
December 31, 2020. Within these regions, we select locations to achieve a balanced rental rate and RevPAR, thereby ensuring attractive returns for our
franchisees. Secondly, we continuously penetrated into Tier 3 and lower cities to capture the robust growth and growing consumer demand. As of
December 31, 2020, 402 of our 4,340 hotels were located in Tier 1 cities (9.3%), 1,015 in Tier 2 cities (23.4%) and 2,923 in other cities (67.3%). Taking
into account of the hotels under development as of the same date, by December 31, 2020, the number of our hotels located in Tier 3 cities and lower cities
will further increase to 3,753 representing 67.9% of our total hotels in operation and under development. Furthermore, we will accelerate our expansion
into the mid-scale to luxury markets in central China, southeast China and southwest China. We will put additional effort and build up flagship hotels for
Tier 1 and Tier 2 cities with strategic positions around transportation hubs, central business districts, or government centers in Tier 1 and Tier 2 cities.
The following table sets forth a breakdown by geographic locations of our hotels as of December 31, 2020.
City
Shanghai Municipality and 61 cities in
Jiangsu, Zhejiang and Anhui Provinces
Beijing, Tianjin Municipalities and Hebei Province
Other cities
Franchised-
and- managed
Hotels
Leased-and-
operated
Hotels
Contracted
for or under
Development
Franchised-
and- managed
Hotels
Contracted
Leased-and-
operated
Hotels
497
1,800
2,003
4
21
15
111
378
694
Total
–
2
1
612
2,201
2,713
The following table sets forth a breakdown of locations of our hotels by Tier 1, Tier 2, Tier 3 and lower cities as of December 31, 2020.
City
Tier 1 cities
Tier 2 cities
Tier 3 and lower cities
Total
Contracted
for or under
Development
Franchised-
and- managed
Hotels
Contracted
Leased-and-
operated
Hotels
13
16
11
40
50
307
826
1,183
1
–
2
3
Total
453
1,322
3,751
5,526
Franchised-
and- managed
Hotels
Leased-and-
operated
Hotels
389
999
2,912
4,300
42
The following table sets forth a breakdown of the number of our hotels in operation by operational model as of December 31, 2020.
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel (无眠酒店)
Ausotel
Urban Garden and others*
GreenTree Inn
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel (无眠酒店)
Ausotel
GreenTree Inn
GreenTree Apartment
Urban Garden and others*
City 118 and others*
Total
Number of
Hotels
Number of
Hotels Opened
for Over Six
Months
Number of
Hotels Opened
for Less than
Six Months
Average
Number of
Rooms per
Hotel
Typical
Lease/Franchise
Term
23
146
33
40
33
2
11
79
2,143
374
12
121
115
620
548
5
2
2
1
2
20
1
4
3
18
106
28
25
23
1
10
70
1,979
303
9
119
110
561
533
4
2
1
1
-
18
1
2
3
5
40
5
15
10
1
1
9
164
71
3
2
5
59
15
1
–
1
–
2
2
–
2
-
206
102
89
83
81
80
126
62
84
76
63
72
49
43
47
146
129
119
62
140
134
107
107
137
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
5 years
5 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
10 -20 years
5 -20 years
*Others include other brands in each segment of Urban.
Franchised-and-managed hotels. As of December 31, 2020, we had 4,300 franchised-and-managed hotels, accounting for 99.1% of all of our hotels in operation.
For our franchised-and-managed hotels, we license our relevant brand to property owners, lessors or existing hotel operators who become our franchisees, and we give the
franchisees the right to use our brand name, logo, operating manuals and procedures. We generate revenue from collecting an initial franchise fee and a percentage of
revenue in each period without franchisees’ loss. Hotels under the franchised-and-managed business model will be converted in accordance with our brand standard,
including conforming the hotel property to the standard design and layout of the corresponding brand offering under our supervision, becoming integrated into our central
reservation system and hotel management IT system, being staffed with well-trained general managers and other managerial personnel and being included in our
consumable goods procurement system. This conversion progress ensures our ability to provide services of consistent quality to our hotel guests.
Our franchisees are responsible for the costs of developing and operating their hotels, including the costs of renovating the hotels to meet our standards. We believe
that the franchised-and-managed model has enabled us to expand our geographical coverage and market share quickly and effectively with less capital and lower upfront
investment. We leverage the local knowledge and relationships of our franchisees in order to achieve success, while dedicating resources to help them achieve good
investment returns.
We aim to strengthen our leadership position and gain greater market share by attracting new franchisees while encouraging our existing franchisees to expand their
hotel business under our brand and management.
Franchise Agreements and Cost Structure. Our franchise agreements typically carry terms of 10 to 20 years. Under our typical franchise agreements, the franchisee
is required to pay an initial one-time franchise fee of RMB150,000 to RMB250,000, depending on the size of the property, a one-time system installation fee and a one-time
project consultancy fee, and recurring monthly franchise management fees of 3% to 5% of total revenue, which primarily consist of ongoing management and service fees
based on a certain percentage of room revenues, as well as system maintenance, reservation fees to use our central reservation system and other support fees, including
marketing fees to cover expenses associated with marketing and media advertising. The initial fee and ongoing franchise management fee are intended to cover our
operating expenses, such as expenses incurred for purposes of business development, quality assurance, administrative support and other franchise services and to provide us
with operating profits. Pursuant to the typical franchise agreement, we are entitled to terminate the franchise under a number of circumstances, including: franchisee
insolvency or bankruptcy; falsification of revenue by the franchisee; and unapproved transfer of the property by the franchisee. We may also terminate
43
a franchise agreement where the franchisee fails to cure any of the following conditions within 30 days: failure to make necessary repairs; failure to maintain required
insurance; operation of the hotel in violation of applicable laws and regulations; and failure to pass periodic inspections made by us. Franchisees generally have the right to
terminate the franchise agreement in the event of our default in performing our obligations under the franchise agreement.
The fee and cost structure of our franchised-and-managed business model afford us opportunities to improve operating results by increasing the number of
franchised-and-managed hotel rooms, improving RevPAR performance and increasing the effective franchise management fee rates of our franchise agreements. As a hotel
franchisor, we derive our revenue primarily from the various franchise fees described above.
Our revenue stream depends on the number of rooms in our franchise, revenues generated by our franchisees and effective franchise management fee rates under our
franchise agreements. We enjoy significant operating leverage by using smart IT systems and effective organizational management structures, since the variable operating
costs associated with our franchise growth have historically been less than incremental franchise management fees generated from new franchisees.
Leased-and-operated Hotels. As of December 31, 2020, we had 40 leased-and-operated hotels, accounting for 0.9% of all of our hotels then in operation. For all but
three of our leased-and-operated hotels, we lease properties from property owners or lessors and we are responsible for all costs of construction, ongoing maintenance and
repairs in connection with converting the property to conform to the standards of our brands and all hotel operating expenses. Rent is generally paid on a quarterly or
semiannual basis. Our typical lease term ranges from 10 to 20 years with an initial three- to six-month rent-free period. Upon a lease’s expiry, we generally have the right to
remove and dispose of any removable facilities, equipment and appliances, while leasehold improvements and fixtures will be kept by the real estate owner or lessor. Our
leases typically contain a penalty for early termination that is equal to double the daily rent times the number of days remaining on the lease. In addition, our lessors are
typically required to notify us in advance if they intend to sell or dispose of the subject property, in which case we have a preemptive right to purchase the property on
conditions and terms equivalent to those being offered by the lessor.
44
Hotel Performance
The following table presents certain selected operating data as of and for the dates and periods indicated. Our revenues have been and will continue
to be significantly affected by these operating measures which are widely used in the hospitality industry.
2018
As of December 31,
2019
2020
Total hotels in operation:
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GreenTree Apartment
City 118 and others*
Total
Total rooms:
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GreenTree Apartment
City 118 and others*
Total
*Others include other brands in each segment of Urban.
45
2,728
-
84
9
1
11
-
-
-
1,856
302
-
117
-
348
-
29
3
-
-
1
0
-
25
-
-
2,757
217,795
-
9,055
841
63
969
-
-
-
159,604
23,607
-
8,674
-
14,982
-
3,734
432
-
-
62
-
3,240
-
-
221,529
3,923
20
102
26
25
22
1
10
71
1,991
314
6
121
108
541
565
34
3
1
1
1
0
1
22
1
4
3,957
285,736
4,556
10,831
2,259
2,029
1,816
99
1,183
4,706
168,626
24,141
264
8,907
5,171
23,617
27,531
4,290
432
138
138
62
123
2,788
69
540
290,026
4,300
23
146
33
40
33
2
11
79
2143
374
12
121
115
620
548
40
5
2
2
1
2
4
20
1
3
4,340
310,447
4,749
14,888
2,944
3,334
2,681
159
1,386
4,915
178,922
28,560
755
8,749
5,603
26,784
25,984
4,888
731
258
238
62
280
427
2,373
107
412
315,335
Occupancy rate (as a percentage)(1)
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GreenTree Apartment
City 118 and others*
Total hotels in operation
Average daily rate (in RMB)
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GreenTree Apartment
City 118 and others*
Total hotels in operation
RevPAR (in RMB)
Franchised-and-managed hotels
Argyle
GreenTree Eastern
Gem
Gya
Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others*
Shell
City 118 and others*
Leased-and-operated hotels
GreenTree Eastern
Gem
Gya
Deep Sleep Hotel
Ausotel
Urban Garden and others*
GreenTree Inns
GreenTree Apartment
City 118 and others*
Total hotels in operation
(1)
Based on number of available rooms.
*Others include other brands in each segment of Urban.
46
2018
For the Year Ended December 31,
2019
2020
82.3 %
-
71.3 %
49.6 %
70.8 %
52.4 %
-
-
-
84.0 %
75.0 %
-
80.1 %
-
76.1 %
-
68.0 %
56.5 %
-
-
79.0 %
-
69.6 %
-
-
82.1 %
163
-
220
172
368
177
-
-
-
163
167
-
155
-
138
-
205
277
-
-
245
-
196
-
-
164
134
-
157
85
261
93
-
-
-
137
125
-
124
-
105
-
139
157
-
-
194
-
136
-
-
135
81.1 %
54.8 %
74.4 %
67.2 %
56.8 %
67.6 %
51.5 %
59.6 %
54.3 %
83.8 %
76.6 %
48.9 %
82.7 %
57.6 %
77.7 %
50.8 %
66.1 %
52.8 %
58.1 %
82.3 %
78.7 %
56.1 %
68.1 %
57.4 %
71.8 %
80.9 %
169
310
223
186
204
178
179
338
159
167
172
149
157
134
141
123
211
259
240
247
242
205
202
175
133
170
137
170
166
125
116
120
92
201
87
140
132
73
130
63
109
63
140
137
139
203
190
115
138
101
96
137
68.9 %
38.3 %
68.5 %
64.9 %
66.6 %
68.4 %
44.7 %
44.7 %
50.6 %
73.7 %
66.1 %
50.8 %
70.8 %
54.5 %
71.6 %
46.3 %
57.8 %
48.1 %
57.8 %
55.8 %
65.8 %
72.1 %
51.9 %
60.6 %
71.8 %
55.8 %
68.7 %
152
239
195
180
195
175
168
287
161
152
148
149
144
133
129
123
179
216
197
220
237
259
214
171
71
121
152
105
91
134
117
130
119
75
128
82
112
97
76
102
73
93
57
104
104
114
123
156
187
111
104
51
68
105
Our Brands
Luxury
Business to Mid-to-up-scale
Mid-scale
Economy
Total
Brands
Argyle
GreenTree Eastern
Gem, Gya and Vx
Deep Sleep Hotel
Ausotel
Urban Garden and others
GreenTree Inns
GT Alliance
GreenTree Apartment
Vatica
City 118 Selected and others
Shell
City 118 and others
Number of hotels
in operation
as of
December 31,
2020
Number of hotels
contracted for
or under
development
as of
December 31,
2020
23
151
110
3
13
83
2,163
374
13
121
115
620
551
4,340
52
79
77
3
18
71
316
68
31
20
48
239
164
1,186
We launched the current business of operating and managing a multi-brand hotel group in 2004. Our main brand, GreenTree Inns, caters to the needs
of value-conscious business travelers and leisure travelers. We also offer GT Alliance hotels that feature distinctive designs and furnishings from our
GreenTree Inns brand. We launched our GreenTree Eastern brand as our first hotel offering designed to provide a level of service commensurate with four-
star hotels for quality-conscious business travelers at mid-to-up-scale price points. Our mid-scale brand Vatica and economy brand Shell offer vibrant
accommodations suited to young professionals and travelers. We have expanded our brand portfolio in the mid-to-up-scale segment, with Gem, Gya and
Vx brands launched in 2017 and Deep Sleep brand in 2018, which complement the diversity and style of our hospitality offerings. During the second half
year of 2018, we started our GreenTree apartment business. Hotel network ranging from stylish economy to luxury hotel brands were also consolidated into
our portfolio with the acquisition completion of Argyle and Urban in 2019.
GreenTree Eastern. Founded in 2012, our GreenTree Eastern brand of premium boutique hotels that are designed to provide a level of service
commensurate with four-star hotels to quality-conscious business travelers at mid-to-up-scale price points. GreenTree Eastern hotels are generally located
in busy commercial centers and urban high-tech zones, and are priced between RMB300 and RMB600 per room night. These hotels feature more
customized room layouts, stylish working spaces and healthy dining as well as beauty and health spas.
Gem. Founded in 2017, our Gem brand of hotels are mid-to-up-scale business hotels that are designed to be a calm and unique heaven for business
travelers. “Go with Me”, the Gem brand takes business travelers to a space with rich culture and graceful taste. Our Gem branded hotels are priced between
RMB280 and RMB350 per room night.
Gya. Founded in 2017, our Gya brand of hotels are mid-to-up-scale smart, fashionable and trendy hotels that are designed to be a chic club that
highlights individuality. A rendezvous with Gya hotels take travelers to a spiritual sanctuary in the busy world. Our Gya branded hotels are priced between
RMB280 and RMB350 per room night.
Vx. Founded in 2017, our Vx brand of hotels are mid-to-up-scale leisure hotels that combine youthful trends with artistic interiors to allow each
hotel to make a mark on the local culture scene. The colorful lobbies and artistic designs create a “Very Relaxing” space for travelers at our Vx brand of
hotels. Our Vx branded hotels are priced between RMB280 and RMB350 per room night.
Deep Sleep. Adopted from one of our franchisees in 2018, our Deep Sleep branded hotel is an mid-to-up-scale hotel that provides comfortable,
intimate, simple and stylish spaces to business travelers for “a deep sleep.” Our Deep Sleep branded hotel is priced between RMB270 and RMB400 per
room night.
47
GreenTree Inns. Founded in 2004 with our first hotel opened in Shanghai, GreenTree Inns is designed to provide a level of service commensurate
with three-star hotels and value to business and leisure travelers at mid-scale price points. These hotels are typically located in areas close to major business
and commercial districts, and are priced between RMB180 and RMB400 per room night. These hotels feature spacious lobbies and our uniform GreenTree
Inns decorative style, and provide free high-speed Internet access, cable television, conference rooms, business centers and exercise facilities. Most of our
GreenTree Inns hotels provide food and beverage through onsite restaurants.
GT Alliance. Founded in 2008, our GT Alliance brand offers unique hotels in desirable locations to deliver individualized experiences with
distinctive decor and furnishings for our guests. GT Alliance hotels are typically designed to provide a level of service commensurate with three-star hotels,
and are priced between RMB150 and RMB400 per room night. We provide GT Alliance branded hotels with our standard operating procedures and
proprietary Property Management System to help ensure a uniform quality of services for our guests. Most of the GT Alliance hotels provide food and
beverage through onsite restaurants.
GreenTree Apartment. Founded in 2018, our GreenTree Apartment is committed to providing medium and long term apartment rental service for
new urbanites, and expanding into the market with midscale economic products. GreenTree Apartments are priced at more than RMB150 per room night.
Vatica. Founded in 2013, our Vatica brand of hotels offer oases of natural, environmentally conscious design elements in urban settings to provide
vibrant experiences for white-collar professionals and allow them to retreat to nature while in the heart of the city. Vatica hotels are priced between
RMB150 and RMB300 per room night. Vatica hotels promote green, environmentally-friendly and low-carbon lifestyles with neat accommodations. These
hotels feature modern, well-appointed rooms and amenities with free 24-hour Internet access.
Shell. Founded in 2016, our Shell brand of hotels mixes fashionable designs and creative elements to host young professionals, travelers and college
students while in major urban centers along their journey. Shell branded hotels are gaining popularity among youths in urban areas, and are priced between
RMB99 and RMB260 per room night.
Argyle. In April 2019, Argyle was consolidated into our portfolio, with mid-to-up-scale and luxury brands, including Argyle Grand Hotel, Argyle
Boutique Hotel, Argyle Resort, Argyle Hotel, Ausotel and Ausotel Smart, Argyle Suit, ranging from stylish business hotels to five-star luxury hotels, all
showcasing the unique Australian lifestyle and flavors. The majority of these properties are located in Southwest China. Strategically, Argyle’s highly
distinguished brand portfolio and geographic coverage are highly complementary to GreenTree’s business and expansion plans.
Urban. In December 2019, Urban was consolidated into our portfolio, with nine distinct brands, including Han Hotel, Urban Garden Hotel, City 118
Selected, and City 118, covering the economy segment to mid-to-up-scale segment, to deliver a variety of superior business and leisure services to guests at
fair prices.
Membership Program
Our GreenTree Reward Membership Program is a key element of our marketing efforts. We invite our guests to participate in this customer loyalty
program.
We have four tiers of membership — e-membership, regular membership, gold membership and platinum membership. Other than basic-tier e-
membership, a one-time membership fee is charged to join one of our three premium tiers of regular, gold or platinum membership, for which we charge a
fee of RMB30, RMB198 and RMB398, respectively. Each membership must be used at least once during the period of two years following its last use, or
the membership will expire.
Different tiers of membership offer different benefits. Individual members and corporate members enjoy a range of different benefits, including
discounts on room rates, priority in making hotel reservations, and they accumulate membership points for their paid stays. Membership points can be
redeemed for membership upgrades, room night awards and other gifts and products. The estimated incremental costs to provide gifts, membership
upgrades and room night awards are accrued and recorded as selling and marketing expenses in our consolidated statements of comprehensive income. As
individual members and corporate members redeem awards or their entitlements expire, the provision is reduced correspondingly. We record estimated
liabilities for points that are expected to be redeemed in the future, by estimating points that will be forfeited based on historical data.
48
We have accumulated a strong base of loyal hotel guests, including over 1,670,000 corporate members and approximately 56 million individual
members as of December 31, 2020. In 2018, 2019 and 2020, our corporate members and individual members book approximately 72.5%, 73.9% and
75.1%, respectively, of room nights in our hotel network. In addition, approximately 67% of our individual members are between the ages of 20 and 40,
which represents the youthful core of our loyal guest community whose spending power is expected to grow in years to come. The following table shows
the breakdown of our membership by age:
Age Group
Age 21 to 30
Age 31 to 40
Age 41 to 50
Others
28%
39%
23%
10%
Our loyal membership program increases membership retention rate, enhances members’ loyalty and commitment to our services and encourages
individual members and corporate members to repeatedly use our central reservation system as well as other membership services, substantially keeping
our low dependence on third party reservation channels. In 2020, we sold approximately 92.8% of our room nights through our direct sales channels, while
OTAs contributed approximately 7.2% of our room nights. The extensive network of corporate members and individual members provides us a stable base
of repeat guests, which is in turn an attractive marketing message to potential franchisees.
Hotel Development
We have adopted a systematic process with respect to the planning and execution of new development projects for our franchised-and-managed and
leased-and-operated hotels. When assessing potential franchising opportunities, we consider and evaluate factors such as the quality of the prospective
franchisee and consistency with our standards. The franchise agreement must be based on our standard form and is processed through the same internal
review procedure as our lease agreements.
Market and Hotel Selection Criteria
We seek franchised-and-managed or leased-and-operated properties that meet the following general market and specific hotel criteria:
General Market Criteria. We follow a return-driven approach in selecting hotel locations. We focus on cities that are approaching, or have already
entered into, periods of significant economic growth. Such cities generally show growth in certain business segments as measured by employment
opportunities, population growth rates, tourism and convention activities, air traffic volume, local commercial real estate occupancy, and retail sales
volume. Cities that exhibit growth in these areas typically have strong demand for hotel facilities and services. Cities which we target include provincial
capitals, national economic centers, special economic zones, urban tourist destinations and regional transportation hubs. As a result of one of our strategies
to build a dense network of hotels in the most affluent region in China with high growth potential, 42.0% of our hotels were located in the Greater Yangtze
River Delta region, while 11.5% of our hotels were located in Beijing/Tianjin/Hebei region as of December 31, 2020. Meanwhile, as China continues to
develop its high-speed rail networks and more enterprises move from coastal cities to inland cities, we are placing greater emphasis on expanding our
operations in Tier 3 and lower cities. We select locations that will help us achieve a balanced rental rate and RevPAR, many of which are located in Tier 3
and lower cities, thereby ensuring more attractive returns for our franchisees. Furthermore, we will accelerate our expansion into the mid-scale to luxury
markets in Tier 1 and Tier 2 cities, where we also follow this return-driven approach.
Specific Hotel Criteria. We seek to invest in hotels that are conveniently located near entertainment, shopping, commercial, conference or tourist
centers, universities, and mid-to-high-end residential areas. We also consider a hotel’s proximity to local businesses, such as restaurants, banks,
convenience stores, supermarkets and malls. Transportation is another factor we consider, and we actively seek properties situated near major public transit,
major thoroughfares or intersections and airports. We believe that having our hotels located near both business and leisure centers enables us to attract both
weekday business travelers and weekend leisure travelers. We prefer certain building features including stand-alone structures having a gross floor area of
between 3,000 and 8,000 square meters, elevators, standard water, electricity and telecommunications connections, and sufficient surrounding space to
provide one parking space for every three to five hotel rooms. We seek to develop and operate a full range of hotels, most of which have 80 to 120 guest
rooms, which include amenities such as a cafe, self-service laundry facilities, business center and conference rooms that are attractive to key demand
segments such as individual business and leisure travelers. We balance location, demand, property pricing and rent to ensure low operating leverage ratio
that enables attractive and sustainable returns to be achieved by the hotels.
For our leased-and-operated hotels, we require our development team and operations team to assess the potential financial return of every proposed
new hotel. We typically only develop hotels that exhibit a potential for achieving our internal financial return objectives both in the near term and over the
term of the lease agreement.
Hotel Development Team. Our hotel development team consisted of 199 members as of December 31, 2020, many of whom have over two years of
experience in real estate development and construction. As of the same date, our hotel development team was led by 50 managers. Each regional manager
has in-depth knowledge of the target markets in the specific region, and draws on local knowledge to supervise the identification, evaluation and selection
of suitable hotel properties by our business development employees.
Franchised-and-Managed Hotel Development. For our franchised-and-managed hotels, we conduct research and evaluation both on the hotel
properties and on the qualifications of the potential franchisees. The hotel property research criteria and procedures are the same for our franchised-and-
managed model and our leased-and-operated model. When evaluating a prospective franchisee, we review
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the franchisee’s financial records, credit history, indebtedness and capitalization in order to ensure that the franchisee has sufficient resources to complete
the property conversion and develop the hotel to a fully operational status. We provide franchisees with our detailed design and construction manual. We
generally supervise the construction process and offer cost-savings suggestions. These measures assist franchisees in refurbishing, renovating or
constructing their properties after they join our brands and helps them meet our brand specifications. Before construction is completed, we carry out a
series of pre-opening activities, such as inspecting the quality of the converted property, identifying and appointing the general manager and other members
of the hotel management team, and training hotel staff in anticipation of the hotel’s opening. After a franchise agreement is executed, it typically takes
between five and 12 months to open the subject hotel for business. Our business development team actively participates in local hotel associations and
industry conferences to expand our network, to become more familiar with local markets and explore cooperation opportunities with potential franchisees.
We also attract potential franchisees through word-of-mouth referrals made by our existing franchisees, our marketing efforts, and the experience of guests
satisfied with our quality service.
Leased-and-Operated Hotel Development. While we focus on operating hotels under our franchised-and-managed model, when we identify
appropriate opportunities, we also directly operate selected hotels under our leased-and-operated model. Our development team follows a structured and
systematic process to evaluate, select and renovate properties for our branded hotels. This process begins with a study of the suitability of a prospective
new market, as applicable, in terms of economic conditions, demographics, transportation infrastructure, city planning and development, and the
availability of existing hotel accommodations. After deciding to pursue opportunities in a particular city, our regional development team commences a
search of attractive properties within that market, taking into consideration a variety of factors, including convenience of location and proximity to major
business and leisure centers. In evaluating a potential site, our business development team conducts an interview with the property owner, gathers
information about the property, conducts a site visit, takes pictures and prepares a preliminary report for the regional manager to assess the suitability of the
location. If a site passes this initial review process, our engineering department then carefully reviews blueprints, the layout and design of the property, and
prepares a conversion plan. Our legal department reviews any permits, authorizations, certificates, title documents, lease agreements, mortgages or other
legal documentation, as applicable, and assesses any legal risk. Our operations department conducts further site visits to further assess the commercial
viability of the location. Our business development team then presents a final report to the regional manager which includes a financial forecast and
construction budget. If the final report is approved by the regional manager, our chief executive officer will review the report and make a final decision. If
our chief executive officer decides to proceed, then we enter into a memorandum of understanding with the prospective property owner and proceed to
negotiate the details of the final lease agreement, which also is subject to comments and approval by our engineering, legal and operations departments.
Hotel Management
Our management team has accumulated significant experience with respect to the operation of economy hotels, mid-scale hotels as well as mid-to-
up-scale hotels. Building on this experience, our management team has developed a robust operational platform for our domestic operations in China,
implemented a rigorous budgeting process, and utilized our information systems to monitor the performance of our hotels. Our hotels are managed by
general managers trained by us. General managers report to regional managers and are responsible primarily for the day-to-day operation of our hotels. The
regional managers oversee the operation of each hotel in the relevant regions and they also regularly visit the hotels and supervise the marketing and
promotion programs implemented by the general manager of the hotel. General managers are involved early on in the process of constructing or converting
a new property through the opening of the new hotel. General managers, along with our quality inspection team, construction team and regional managers,
are responsible for implementing our standards for brand quality, handling personnel matters of hotel staff, maintaining proper financial reports and
records, overseeing procurement of hotel supplies to be purchased locally, and implementing marketing and promotional programs. Each general manager
serves as the primary contact point between our headquarters and every hotel, and works closely with our corporate level departments in managing the
performance of the hotels for which the general manager is responsible.
Key features of our hotel management include the following:
Pricing. We set the room rates of our hotels based on a number of factors, including local market conditions with reference to room rates set by our
competitors, historical levels, recent occupancy levels and seasonal occupancy fluctuations. As we primarily target individual business travelers and leisure
travelers, the month in which the Chinese New Year falls generally accounts for a lower portion of our annual revenues than other months, due to generally
lower occupancy rates. Our headquarters in Shanghai reviews and establishes standard room rates. Thanks to our updated revenue management system,
room rate changes can be approved automatically when the system is able to identify a rationale for a room rate adjustment by studying big data in the
market. Otherwise, an individual hotel will conduct a market study, and then send its proposed price change to our operation department and marketing
department for approval, generally within 24 hours. We regularly review room rates at each of our hotels under both franchised-and-managed and leased-
and-operated models and adjust rates based on occupancy levels, neighborhood market performance, historical levels, seasonality, and reports from our
general managers. We also negotiate contract rates with corporate members whose employees regularly stay at our hotels.
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Budgeting and Monitoring. Our finance and accounting personnel work with each hotel’s general manager to prepare a detailed annual budget.
Based on financial and operating data gathered by the Central Reservation System, or CRS, and Property Management System, or PMS, for each given
hotel, we make projections as to expected revenue, hotel operating costs, expenditures on marketing, renovations or other property improvements. Our
centralized monitoring function also tracks trends in operating or financial performance, in particular with respect to occupancy rates, average daily rates
and RevPAR, and shares this information and analyses with the hotel’s general manager so that appropriate strategies may be formulated in response to the
data.
Quality Assurance. The quality and consistency of our hotels and accommodations are the keys to maintaining the integrity and attractiveness of
our brands. Our management plays a central role in assuring that the quality standards of our brands are implemented uniformly across our hotel network.
Regional managers and the general managers are responsible for supervising various aspects of the operation of our hotels, including hotel maintenance and
renovation, restaurant service, housekeeping and customer service, to help ensure that our rigorous quality standards are maintained. Our quality inspection
department dispatches teams to conduct both scheduled and unannounced evaluations of each of our hotels, and notifies the hotel’s general manager of any
repairs, maintenance work or upgrades that need to be conducted. Our quality inspection department also regularly reviews and updates our quality
standards and oversees their implementation in each of our hotels.
Flexible and Cost-effective Procurement. We have a flexible procurement system that enables us to obtain the best pricing available for the quality
of goods sourced for our hotels and to minimize operating expenses. We maintain a list of approved suppliers for goods used in our hotels which display
any of our logos or brands. As a leading hotel network in China, we have significant leverage in price negotiations with our suppliers and enjoy cost
savings by purchasing in bulk, which cost savings we pass on to franchisees directly. Franchisees are encouraged to negotiate favorable delivery prices
directly with these suppliers. Franchisees are also encouraged to recommend quality suppliers to us that meet our stringent standards, including as to
quality, price, delivery and maintenance services, and that can be approved by our central purchasing department. For other goods that do not display our
logos or brands, franchisees can opt to use either one of our approved suppliers or other suppliers as long as they can meet our standards. Franchisees can
procure the high-quality amenities and hotel consumables at favorable prices and terms and settle directly with the vendors via 168 Mall, which partially
serves as a procurement facilitation platform, where a group of qualified vendors we have screened and selected over the years are able to list their products
and market to franchisees directly. We believe this approach helps distinguish our brands, defines the style of our hotels and ensures quality and consistent
experience for our guests.
Franchisee Services. We provide dedicated support to our franchisees to assist them in addressing any issues that may require the expertise of our
various departments. We coordinate with our construction, engineering, procurement, information technology and other departments to help answer
questions or troubleshoot problems which a franchisee brings to us. Our franchisee services department provides an alternative channel, in addition to the
hotel general manager, for our franchisees to seek assistance. We believe that this service underscores our commitment to our service-oriented culture and
strengthens the relationships we have with our franchisees.
KOSMOS University and e-Learning Program. KOSMOS University, formerly known as GreenTree Academy formed in 2006, is our internal hotel
management school. Each of our general manager candidates is required to complete a two-month training program through the KOSMOS University. The
first stage of this training program is one-month classroom study, and the second stage is one month of on-site training conducted at one of our hotels. The
one-month classroom study features live lectures covering hotel operation and management skills. The one month on-site training provides our general
manager candidates with an opportunity to apply all of the skills they have learned and to gain a better understanding of our GreenTree Inns standards our
guest-focused and our service-oriented philosophy. Trainers and professors for our KOSMOS University are invited from our own senior management team
and outside professionals in the hospitality industry. In addition to cultivating our general manager candidates, our KOSMOS University also is responsible
for delivering training to our new hotel employees and regional general managers, each course program with different focuses. Our KOSMOS University
supervises and assists the general manager of each hotel to conduct weekly training for hotel employees at various levels. The KOSMOS University
coordinates to compile and disseminate training materials, monitors progress and assesses training results. We currently have 45 dedicated staff to organize
and coordinate the training activities delivered by the KOSMOS University. In addition, we also have an e-Learning Program in place through which all
training materials are organized and uploaded to our internal website. Through our e-Learning Program, all valuable knowledge and experience is
preserved and accumulated and can be broadly shared and conveniently referred to by our employees. In order to be granted a promotion, hotel employees
either on our payroll or the payrolls of our franchisees need to complete certain KOSMOS University and/or e-Learning Program modules and pass exams
relevant to their desired job role. In 2020, especially during the first half of the year, trainees were forbidden to gather for study due to the impact of
COVID-19. Our KOSMOS University continued to provide training courses via remote video. Nearly 1,000 general managers and regional managers were
trained during 2020, and more than 1,700 courses were displayed on the online learning platform.
Hotel Information and Operational Systems
Our proprietary information and operational systems, which compiles information from all of our hotels with our operational systems, is a key tool
that allows us to track occupancy levels, average daily rate, RevPAR, net operating income and other important operational data and performance indicators
for each of our hotels and operating divisions. These systems facilitate the storage, processing and analysis of large amounts of data, which we use to
improve our cost-efficiency, to allocate managerial and marketing resources more effectively, to analyze the impact of our marketing and promotional
campaigns and set prices levels to maximize RevPAR. By centralizing and organizing our operations and financial data, our information and operational
systems enable us to respond promptly and effectively to business trends in specific hotels or localities. We believe that centralizing our information and
operational
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systems and providing our franchisees with ongoing access to these systems and information also helps our franchisees to operate more profitably,
enhancing our ability to retain existing franchisees and attract new franchisees with operation efficiency and cost-efficiency.
Our principal hotel information and operational systems comprise the following:
Technologies for internal operations. We consistently look into how our employees interact with technologies and have adapted to the needs of the
modern workforce. As early as 2014, we developed and launched a suite of innovative tools that digitize every key aspect of our frontline employees’ daily
routines. This set of tools modernizes the traditional handwritten logs for frontline employees, and thereby increases the speed and efficiency of our entire
business process, from the moment when a new hotel project is signed, to our construction or conversion, daily operations and quality assurance.
“GreenTree Aide”
“GreenTree Aide” is a dedicated app that assists with and digitizes a hotel’s daily operations as well as links hotels’ operation data to our
franchisees. We are a pioneer in the hospitality industry in China to realize the real-time interaction between operating activities and our franchisees. The
app is self-developed by us to ensure the efficiency, safety and stability of our daily operation, and has a number of functions, including monitoring the
regional managers’ work, managing the hotel managers’ work and providing real-time information to our franchisees. GreenTree Aide creates, assigns,
prioritizes and monitors individual and group tasks and keeps track of all aspects of a hotel’s daily operations in the following respects.
For the hotel’s daily operations and sales tasks, hotel regional manager teams use this app to record their patrol plans, highlight the hotel’s problems
inspected by them in each hotel and track the solving process of each problem. A hotel manager uses this app in its daily management operations, including
reporting assigned work, conducting hotel procurement, proposing digital contracts, adjusting room rates and other revenue management measures. In
2017, we further upgraded the function as a dashboard for the housekeeping team to mark clean and dirty rooms. The housekeeping team uses this app to
identify and manage daily room-maintenance needs and increase housekeeping efficiency with instant updates on housekeeping mobile devices when
customers check out, freeing up rooms for cleaning. In addition, our franchisees are able to use this app to monitor the key hotel operating data, compare
the performance of our adjacent peers and ensure guest satisfaction. The franchisees also use this app to receive notifications and alerts from us, including
hotel promotions and advertisements.
DPMS
DPMS, or development process management system, streamlines and digitizes the franchise sales process, including prospecting, e-proposals,
digital contracts, workflows and reporting. Linked directly to the management information system (which is further elaborated below), the DPMS is
designed to increase conversion rates and improve sales performance.
PPMS
PPMS, or project process management system, is designed to assist our maintenance and engineering department to maintain a clear overview of the
construction/conversion progress of hotels and all routine inspections and repairs.
QPMS
QPMS, or quality process management system, is dedicated to our quality inspection activities. The quality control personnel through QPMS have
access to our quality standards and a set of check forms when conducting inspections. After inspections are completed, QPMS automatically generates an
inspection report and notifies the hotel managers of any repairs, maintenance work or upgrades that need to be conducted.
Financial and Accounting System. Our financial and accounting system is used both by employees in our financial and accounting department at
our headquarters and at the local hotel level. Our financial and accounting system manages our accounts receivable, accounts payable, expenses tracking,
bookkeeping, taxation and other services both for our franchisees and us.
We vigilantly protect our information and operational systems. We use redundant power systems and Internet access to ensure that our guests can
continually access our website, even in the event of a power outage at our main data center or a disruption in the connection between our PMS and our
hotels. All of our servers are equipped with uninterrupted power supplies, and are supported by backup power generators as well as redundant file systems
to help ensure the continuous availability of our data. We also regularly back up our data to minimize any potential impact of data loss due to system
failure.
We have upgraded the infrastructure of our information and operational systems. These upgrades enable us to rapidly develop our business by
increasing the number of hotels in our network. Our data center can support a large number of guests simultaneously accessing our mobile applications and
website hotel reservations systems.
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We also are improving the security of our IT systems, which includes developing the security of our office networks, our internal virtual private
network and our guests’ access to our networks.
In addition, we have enabled greater accessibility to our internal systems by our employees through the addition of e-Meetings as well as e-Human
Resources, or e-HR, and e-Learning systems.
e-HR system. Our e-HR system enables comprehensive tracking of the organizational and personnel information of our company. Through this
system our HR department is able to dynamically manage information about our employees and more efficiently administer standard programs as to wages,
welfare benefits, work attendance, vacations and performance. Such data are securely stored on the system and allow our HR department to supervise the
training and development of our personnel.
e-Learning system. Our e-Learning system offers modular, video-based programs to all employees of our company. This system enables personnel
to acquire professional knowledge and complete courses in which they are interested at their own pace in order to develop skills and advance their careers.
The content and materials for each course module are developed and produced by our internal hotel management school, KOSMOS University team. Each
course module is only 5-10 minutes in length for condensed, convenient learning. Additionally, the KOSMOS University formulates learning plans for
different job positions on a regular basis to help clarify and assist staff with planning their vocational development so they can enhance their existing skills.
Recognizing that hospitality is a career choice for professionals, we train most of our key hotel employees, including hotel managers and the “GreenTree
Quintet”- front office managers, sales managers, financial managers, guest services managers and hotel manager assistants.
e-Meeting system. Our e-Meeting system supports routine management and training activities of our company by increasing efficiency of inter-
departmental meetings and by facilitating remote working arrangements outside normal business hours. This system also enables the operations department
to provide remote online management training to hotel managers, staff and franchisees on a weekly basis, helping to make our operations and management
practices more efficient and consistent.
Technologies for franchisee support
We have developed our proprietary and scalable technology infrastructure with modules covering every key aspect of hotel operation to assist and
empower our franchisees, improve their efficiency and maximize their value.
Central Reservation System (CRS)
Our central reservation system, or CRS, is our primary information collection and distribution platform, which is operated by our team of IT
specialists based in Shanghai. Our hotel rooms may be reserved through multiple channels, including our reservation mobile applications and website, our
24-hour toll-free call center, our WeChat mini-program, each hotel’s front desk, as well as third-party hotel reservation agents and OTAs such as Meituan,
eLong, Qunar, Alitrip, Booking, Expedia and Agoda. A predominant proportion of our room night sales was generated from our strong direct sales
channels comprising our website and mobile app. In 2018, 2019 and 2020, approximately 94% of the room nights in our hotel network were sold through
our direct sales channels, while OTAs contributed approximately 6% of our room nights.
Information about reservation at our hotels is gathered and processed by the CRS and connected and distributed back to each of the multiple
reservation channels in real-time. Through our CRS, we can monitor, on a real-time basis, the availability of each hotel room. Real-time and detailed hotel
room reservation information enables us to maximize the efficient use of our rooms. In addition, the CRS is responsible for managing the information of
our strong membership program, where it records and analyzes members’ personal information, membership points, visit history and feedback, based on
which we and our franchisees are able to effectively gather, analyze and make use of such proprietary customer behavior and transaction data to generate
actionable insights to perform precision marketing, improve service quality and enhance overall customer lifecycle management.
To maximize convenience and further enhance our customers’ satisfaction, we are committed to improving the functionality of our mobile app on an
ongoing basis so that customers can make advance bookings for rooms based on their desired room style, conferences, check-in and check-out, as well as
place orders for food and beverages.
Property Management System (PMS)
We have launched a cloud-based property management system, or PMS. Unlike onsite-PMSs, which require significant upfront hardware investment
and are costly and time-consuming to upgrade, our cloud-based PMS is highly scalable and enables the simultaneous launch of new services across all
hotels, which helps us further expand and grow our franchisee network rapidly.
Our PMS houses all administrative tools a franchisee’s hotel managers and front desk staff need to manage every hotel’s daily business operations,
including hotel room management, budget management and membership management. Each franchisee hotel is
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equipped with the PMS server and, based on financial and operating data collected by the PMS, our franchisees can make projections for each given hotel
as to expected revenue, hotel operating costs, expenditures on marketing, renovations or other property improvements. The PMS is further synchronized
with the CRS to facilitate access to our members’ information. The PMS enables us to monitor the operations of each hotel in our network and to regularly
obtain fundamental business data for analysis by our management.
Management information system (MIS)
We have launched a proprietary management information system, or MIS system, which serves as the backbone of our technology and IT
infrastructure and is applied in all aspects of our business operations. MIS effectively manages the full cycle of our franchisee hotels, starting from new
project initiation and planning, construction or conversion of a new property, hotel opening, procurement, daily operations, quality control to hotel closure.
Throughout the process, the MIS collects, monitors and analyzes various key operational and financial data and provides a series of data-driven
optimization strategies and recommendations. The MIS compiles information from the CRS and PMS to establish a database and extracts data based on the
needs of our management. The MIS system enables us and our franchisees to generate useful insights from and conduct in-depth analyses of the vast
amount of data gleaned from our daily operations, and assists the management in formulating and optimizing hotel operations with agility and confidence
in the face of increasing business and time pressure, as well as increasing complexity of guest services. These operational reports, in turn, enable our
regional managers to monitor the performance of hotels in a given region, and nation-wide hotel data compilations, statistical reports and comparison
analyses facilitate strategic and tactical decision-making by its management.
In addition, the MIS helps our hotel management ascertain certain factors contributing to our operational statistics, helps provide advance warning
of potential problems and aids with their correction. Hotel general managers and regional managers use data provided by the MIS to refine and improve
hotel performance and respond to market changes at the local level in a timely manner. The MIS also helps evaluate the performance of each of our hotel
general managers and regional managers.
Technologies for guest services
We have developed a full suite of hotel-level digital transformation initiatives to improve guest satisfaction in every step of customer interactions,
from check-in to check-out.
Self-serve initiatives
We have launched our user-friendly, self-check-in/out services in our app to shorten both customers and front-desk staff’s time. We also launched a
self-serve room selection function on our apps, where guests are able to access a hotel’s floor plan and room layout and choose a room with their preferred
floor level, view, proximity to elevators, and potential nearby noise sources. In September 2018, we launched a self-serve stay extension function on our
apps and website, which effectively reduces our staff-to-room ratio.
Robot assistants
The use of robot assistants in our hotels is intended to attract guests, especially young professionals and travelers. These AI-powered smart robots
can move around the entire hotel to make deliveries of snacks, toiletries and other hotel amenities, greet guests and lead them to their rooms, improving
both the hotel’s operating efficiency and guest experience.
One-click Wi-Fi access
One-click Wi-Fi access has been rolled out to our customers for convenience purposes, where guests can authenticate their identity and easily access
a hotel’s Wi-Fi network without the need of inputting passwords.
IoT enabled guest rooms
IoT technologies to our hotel rooms can enhance quality of guests’ stays. Our IoT enabled guest rooms to allow guests to control the room
temperature, lights, window shades and provide room cleaning service, wake-up call service and hotel check-out appointment as well as requesting
electronic invoices through their mobile phones or other room facilities.
Internet Service System
Our Internet Service System consists of our website (www.998.com), our mobile apps for smartphones running iOS, Android or other operating
systems, and our WeChat mini-program for the purpose of reserving rooms. The system provides our members and the general public with convenient,
friendly and updated services, including information and search services for our hotels, such as location, amenities and pricing, reservation services, online
payment and online room selection functions, membership registration and management and corporate member services.
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Sales and Marketing
Franchisees
We intend to continue expanding our hotel network primarily through our franchised-and-managed model. Our business development team utilizes
our brand names and our national presence to engage with potential franchisees and to compete with other economy and mid-scale hotel networks. We aim
to share our business philosophy with potential franchisees and emphasize the consistency of our services. We emphasize the benefits of affiliating with our
brands, our commitment to improving hotel profitability, our proprietary operations system, our training and support program and our extensive network of
corporate members and individual members. Our objective is to grow our franchise base by continuing to promote our brands. We also encourage
franchisees to operate multiple hotels under our brand by offering volume discounts on franchise management fees to franchisees who open multiple hotels
under our brand within a certain period of time. We do not, however, encourage franchisees to open too many hotels simultaneously to ensure that their
existing hotel operations receive due attention and that our guests enjoy the consistent quality services they deserve. As of December 31, 2020, we had 331
franchisees who repeatedly opened hotels with a total number of 812 hotels under our brands. When we spot new hotel development opportunities, we offer
these prime opportunities to existing franchisees, developers of hotels, owners of independent hotels and motels, and owners of hotels affiliated with other
economy and mid-scale hotel chains on a priority basis. We believe that this practice will enhance trust between us and existing and potential franchisees
and may effectively increase our ability to convert such development opportunities into hotels under our franchised-and-managed model.
Guests
Our guest sales and marketing efforts target individual business and leisure travelers. Despite our growing number of international guests, our guests
are primarily PRC citizens. As of December 31, 2020, approximately 91.3% of our guests were intra-Asia travelers. Our marketing and advertising efforts
also include outdoor advertisements such as billboards and signs, advertisements and materials at our hotels, promotional materials sent to our members,
television, Internet and radio advertising, advertising on high-speed rail networks, print advertising in consumer media and at promotional events, special
holiday promotions, co-marketing activities, and cooperation with popular Internet social platforms. The focus of our marketing and advertising programs
is to promote the core characteristics of our brands — comfort, quality, value and convenience. Our advertising campaigns encourage consumers to “just
experience” our hotels and to contact us directly. Furthermore, by integrating with food and beverage’s joint customer loyalty programs, we benefited from
the attraction of these chain restaurants, and providing our individual members with more options to redeem their membership points for food. We
continued to roll out our food and beverage concept by branding food and beverage services into our hotels to turn them into profit centers and attract
additional guests for our hotels. Regarding marketing, we are formulating joint marketing programs with several banks to attract local corporate clients and
high-value business travelers.
Our Investments
Yibon
In April 2017, we purchased 30% of the equity interest in Yibon Hotel Group Co., Ltd., or Yibon, together with a group of investors that are not
related to us. Yibon is a hotel operator focusing on the economy hotel segment in China. As of December 31, 2020, Yibon had 575 hotels with 31,061
rooms and 109 hotels in the pipeline with 6,046 rooms planned. In 2020, Yibon recorded a net loss, partially due to the impact of COVID-19. Furthermore,
holders of 70% of equity interest in Yibon Hotel Group Co., Ltd., or Yibon, have the right to exchange their equity interest in Yibon into our shares within a
certain period after Yibon delivered a consolidated financial report for the year of 2019 audited by“big four” accounting firm in accordance with a formula
using Yibon’s net profit achieved in the year of 2019 as calculation basis. Yibon recorded a net loss in 2019, and such holders were unable to exchange for
our shares based on Yibon’s financial results of 2019. Besides, we have an option to require the orginal shareholder to redeem the 30% investment.
Gingko
In January 2019, we invested approximately US$5.2 million to acquire 27,776,000 ordinary shares in the initial public offering of China Gingko
Education Group Company Limited, or Gingko, on The Stock Exchange of Hong Kong Limited. In January 2019, we further invested US$2.5 million to
acquire 13,560,000 additional ordinary shares in Gingko. Gingko is a pioneer in developing and providing higher education services for the hospitality
industry in China. With nearly 10,000 students on campus, Gingko is currently ranked as China’s number one hospitality university by the “Gaosan Web
Association,” an authoritative website with introductions to and rankings of universities in China. We believe this transaction will help cultivate, develop
and enhance professional talents for our company, as well as for China’s hospitality industry generally.
Argyle
In April 2019, we consolidated Argyle. As a hotel operator focusing on stylish business hotels to five-star luxury hotels, Argyle’s series of brands all
showcase unique Australian life style and flavors. The majority of these properties are located in Southwestern China. During 2020, Argyle recorded a net
loss due to its increase in selling and marketing expenses resulted from expansion of business development team, on-line advertising, participation in
exhibitions, for the purpose of fast expanding its hotel network. During 2020, Argyle recorded a net loss, primarily due to the impact of COVID-19.
Urban
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In December 2019, we consolidated Urban with nine distinct brands covering economic segment to mid-to-up-scale segment. It has built a strong
suite of brands with broad geographic coverage in China to deliver a variety of superior business and leisure services to guests at fair price. Strategically,
Urban’s strong brand portfolio and geographic coverage in China are highly complementary to GreenTree’s business and expansion plans.
Employees
We had 2,394, 2,657 and 2,565 employees as of December 31, 2018, 2019 and 2020, respectively. None of our employees is represented by a labor
union. As of December 31, 2020, of our 2,565 employees, 525 were leased-and-operated hotel-based staff, 1,191 were franchised-and-managed hotel-based
staff, 199 were investment and development staff, 133 were regional manager/operations staff, 53 were quality control staff, 43 were central reservation
center staff, 45 were KOSMOS University training staff and 376 were working at our headquarters offices. We believe that our employees are our
company’s greatest resource and that developing and retaining a team of capable and motivated staff is critical to our success. We aim to hire managerial
employees who possess backgrounds and experience in the hospitality industry and other services industries having an emphasis on addressing customers’
needs. We also recruit top graduates from highly-ranked universities that offer courses of study in hotel management. We require our employees to have at
least a two-year associate’s degree. We aim to recruit, train and retain the best talent through a disciplined recruiting and training process while offering
competitive performance-linked and KPI-driven career advancement and development opportunities.
General Managers
To help ensure that our franchised-and-managed hotels provide high-quality service on a consistent basis, our general managers and certain other
managerial employees of our franchised-and-managed hotels are trained and dispatched by us. Pursuant to the franchise-and-management agreements, the
Group charges the franchisees fixed hotel manager fees to compensate the Group for the franchised-and-managed hotel managers’ salaries, social welfare
benefits and certain other out-of-pocket expenses as incurred. The hotel manager fee is recognized as revenue on a monthly basis. In addition to the
standard compensation, our franchisees also are permitted to offer performance-based compensation to managers of their locations. Several factors are
considered in evaluating our general managers such as financial performance of the hotel for which the general manager is responsible, guest satisfaction,
employee satisfaction, results of the hotel’s periodic quality inspections and results of the general manager’s training programs and annual examinations.
Employees of Franchised-and-Managed Hotels
At our franchised-and-managed hotels, aside from our general managers, we do not employ hotel employees and we therefore are not responsible
for compensating local employees, which functions are undertaken by the franchisee. However, to help ensure that our franchised-and-managed hotels
provide high-quality service on a consistent basis, we have in place both mandatory and optional training programs designed for employees of our
franchised-and-managed hotels. These training programs provide quality monitoring assistance and comprehensive training on various aspects of hotel
operations. With our franchisees’ permission, we also offer promotions to hotel employees, opportunities to join our company and transition to other roles
within our network, based on demonstrated job performance as well as satisfactory completion of mandatory training programs and passing examinations.
We also encourage our franchisees to follow our employment practices since we believe that these practices will help employees of our franchised-and-
managed hotels improve productivity, increase job satisfaction, and feel a similar sense of ownership loyalty to us and our brands.
Employees of Leased-and-Operated Hotels
As of December 31, 2020, we had 525 employees working for our leased-and-operated hotels. Two to three months in advance of a hotel’s opening,
all of the hotel’s employees are required to complete formal training under the supervision of the hotel’s general manager and our human resources
department. KOSMOS University staff and our regional managers will conduct an inspection of the hotel’s quality after the conclusion of the training. For
general managers, we have an additional two-month program to give them experience in each of our departments on a rotating basis to get further training.
Some of these new hires will be selected and promoted to the position of duty manager, and outstanding trainees will quickly be promoted to the position of
general manager. We have found this training program to be effective in initiating and motivating our new hires.
Competition
China’s hospitality industry is fragmented, highly competitive and ripe for consolidation, especially among branded hotel chains. We compete with
other branded and stand-alone hotels for guests in each of the markets where we operate. Different brands in the hospitality industry compete primarily on
the basis of room rates, quality of accommodations, brand name recognition, convenience of location, geographic coverage, quality and range of services
provided, guest amenities and membership benefits. We compete mainly with other hotel groups as well as various stand-alone lodging facilities in each of
the markets in which we operate, including brands such as Jinjiang, Ji Hotel, Home Inns, 7 Days Inn, Hanting, Super 8, as well as international hotel
brands. We also face competition from serviced apartments.
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Intellectual Property
Our brand, trade names, trademarks, trade secrets and other intellectual property rights distinguish our technology platforms, services and products
from those of our competitors. Our intellectual property contributes to our competitive advantage in the economy and mid-scale hotel segments of China’s
hospitality industry. To protect our brand and other of our intellectual property rights, we rely on a combination of trademark, trade secret and copyright
laws. We also impose confidentiality obligations on our employees, contractors and other persons who provide services to our company. As of December
31, 2020, we had a total of 452 trademarks, 52 software registration certificates, one copyright and 11 patents registered in China. The expiration dates of
these trademarks fall between the years of 2021 and 2030, including “GreenTree Inn.” Once the ten-year term of our registered trademarks has expired, we
will be able to renew our trademark registrations for another ten years upon paying a renewal fee. We have registered our domain names, including
998.com, greentree.cn, greentree.com.cn and others, with the Internet Corporation for Assigned Names and Numbers, or ICANN.
Our efforts to protect our intellectual property rights may not be adequate, and third parties may infringe on or misappropriate our rights. If others
are able to copy and use our proprietary information and operational systems and other proprietary technology platforms of ours without spending time and
resources to develop their own, we may not be able to maintain or improve our competitive position. Furthermore, the application and interpretation of
laws governing intellectual property rights in China is uncertain and evolving and could involve substantial risks to us. If litigation is necessary to enforce
our intellectual property rights, or to determine the scope of the proprietary rights of others, we may have to incur substantial costs or divert other resources
which could harm our business and prospects. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — Any failure to protect
our trademarks and other intellectual property rights could negatively impact our business.”
Insurance
We believe that our hotels are covered by adequate property, equipment liability and money insurance policies with coverage features and insured
limits that we believe are customary for similar companies in China. We also require our franchisees to carry adequate property, equipment liability and
money insurance policies. We carry property insurance that covers the assets that we own at our hotels. Although we require our franchisees to carry
customary insurance policies, we cannot guarantee that they will adhere to this requirement and actually purchase such policies. If we were held liable for
amounts and claims exceeding the limits of our insurance coverage, or outside the scope of such coverage, our business, financial condition and results of
operations may be materially and adversely affected. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — We have
limited insurance coverage.”
Properties and Facilities
Our headquarters are located in Shanghai, China, where we lease approximately 9,396 square meters of office space.
Owned Properties
As of December 31, 2020, we owned 7 hotel properties having an aggregate gross floor area of 89,855 square meters. For more detailed information
about the locations of our hotels, see “— Our Hotel Network.”
Leased Properties
As of December 31, 2020, we had leased a total of 40 properties, with 37 properties for hotel operations and 3 properties for other uses, such as
headquarters and office premises. The gross floor area of our leased properties ranges from approximately 120 square meters to 11,862 square meters.
Legal Proceedings
We have been subject to legal proceedings, investigations and claims incidental to the conduct of our business from time to time, including actions
relating to among others property lease, franchise agreements with our franchisees, infringement of our brand, employment-related disputes, personal
injury, property damage or other harm resulting from acts or omissions by individuals or entities outside of our control, including franchisees and third-
party property owners. Various disputes in connection with the properties we lease or with the franchise agreements may occur from time to time, which
may cause our hotel operations to be affected or terminated in the worst-case scenario. As of December 31, 2020, we had 16 pending legal proceedings in
connection with the franchised-and-managed hotels. We are the plaintiff in most of these cases. See “Item 3. Key Information — D. Risk Factors — Risks
Related to Our Business — We are subject to risks related to litigation filed by or against us, and adverse litigation results may harm our business and
financial condition.”
Except as otherwise disclosed in this annual report, we are not currently a party to, nor are we aware of, any legal proceeding, investigation or claim
which, in the opinion of our management, is, individually or in the aggregate, likely to have a material adverse effect on our business, financial condition or
results of operations.
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We have not set aside a reserve fund for litigation its which we are the defendant, because we believe that we are not likely to lose such litigation, or
that if we were to lose such litigation, such loss would not have a material effect on our financial condition and results of operations.
Corporate Social Responsibility: Environmental Impact
We are committed to saving more energy and cost by recommending more energy-saving household electrical appliances produced by several
leading manufacturers with higher energy standards to our hotels. Getting more energy saved even through reasonable layout and location of these
appliances with the help of our Engineering Department staff. What’s more, in order to reduce environmental impact and reduce unnecessary waste of
environmental resources, we have been upgrading the disposable items used in our hotels, such as slippers, toothbrushes, and combs, to environmentally
friendly ones.
To pay back to society, we prefer to purchase and recommend social welfare products, including washing-up products from certain chemical
factories with most of their workers being hearing impaired, to contribute to the social integration of the disabled. During the period of college entrance
examination each year, we call for our hotels to join the “preferential leisure room for college entrance examination” to provide cheer for college entrance
examination students.
Regulatory Matters
This section sets forth a summary of the most significant rules and regulations that affect our business activities in China or our shareholders’ rights
to receive dividends and other distributions from us.
The hotel industry in China is subject to a number of laws and regulations, including laws and regulations relating specifically to hotel operation and
management and commercial franchising, as well as those relating to environmental and consumer protection. As with other industries in China,
regulations governing the hotel industry in China are still developing and evolving and might be amended, upgraded or re-enacted from time to time. As a
result, when any prevailing regulations are amended or upgraded, the hotel industry may be required to meet new or stricter standards, criteria or
requirements. This section summarizes the principal PRC regulations currently relevant to our business and operations.
Regulations on Foreign Ownership
The Foreign Investment Law of the PRC enacted by the Standing Committee of the National People’s Congress, or the SCNPC, on March 15, 2019,
and the Regulations for Implementation of the Foreign Investment Law of the People’s Republic of China, or the Implementation Regulations, promulgated
by the State Council, both of which became effective on January 1, 2020 replaced the trio of existing laws regulating foreign investment in China, namely,
the Sino foreign Equity Joint Venture Enterprise Law, the Sino foreign Cooperative Joint Venture Enterprise Law and the Wholly Foreign invested Enterprise
Law, together with their implementation rules and ancillary regulations. The organization form, organization and activities of foreign invested enterprises
shall be governed, among others, by the Company Law of PRC and the Partnership Enterprise Law of PRC. Foreign invested enterprises established before
the implementation of this Law may retain the original business organization and so on within five years after the implementation of this Law.
According to the Foreign Investment Law, foreign investments are entitled to pre entry national treatment and are subject to negative list
management system. The pre entry national treatment means that the treatment given to foreign investors and their investments at the stage of investment
access is not lower than that of domestic investors and their investments. The negative list management system means that the state implements special
administrative measures for access of foreign investment in specific fields. Foreign investors shall not invest in any forbidden fields stipulated in the
negative list and shall meet the conditions stipulated in the negative list before investing in any restricted fields. Foreign investors’ investment, earnings
and other legitimate rights and interests within the territory of China shall be protected in accordance with the law, and all national policies on supporting
the development of enterprises shall equally apply to foreign invested enterprises.
Investment activities in the PRC by foreign investors are principally governed by the Catalog of Industries for Encouraging Foreign Investment, or
the Encouraging Catalogue, and the Special Management Measures (Negative List) for the Access of Foreign Investment, or the Negative List which were
promulgated and are amended from time to time by the Ministry of Commerce, or MOFCOM, and the National Development and Reform Commission, or
NDRC, and together with the Foreign Investment Law and their respective implementation rules and ancillary regulations. MOFCOM and the NDRC
promulgated the Catalogue of Industries for Encouraging Foreign Investment (2020 Version), on December 27, 2020, and the Special Management
Measures (Negative List) for the Access of Foreign Investment (2020), or the 2020 Negative List, on June 23, 2020, to replace the previous encouraging
catalogue and negative list thereunder.
Under the Measures on Reporting of Foreign Investment Information approved by the State Administration for Market Regulation, which came to
effect on January 1, 2020, Foreign investors or foreign investment enterprises shall submit investment information through submission of initial reports,
change reports, deregistration reports and annual reports to the commerce administrative authorities through the Enterprise Registration System and the
National Enterprise Credit Information Publicity System. Where a foreign investor or foreign-funded enterprise, in violation of the provisions of the present
Law, fails to report the investment information as required to the foreign investment information report system, the competent department for commerce
concerned shall
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order it to make corrections within a time limit; if it fails to do so within the prescribed time limit, a fine of not less than 100,000 yuan but not more than
500,000 yuan shall be imposed.
According to the Measures for the Security Review of Foreign Investment promulgated by the NDRC and the MOFCOM on December 19, 2020
and became effective on January 18, 2021, the NDRC and the MOFCOM will establish a working mechanism office in charge of the security review of
foreign investment. Such measures define foreign investment as direct or indirect investment by foreign investors in the PRC, which includes (i) investment
in new onshore projects or establishment of wholly foreign owned onshore companies or joint ventures with foreign investors; (ii) acquiring equity or asset
of onshore companies by merger and acquisition; and (iii) onshore investment by and through any other means. Investment in certain key areas with
bearing on national security, such as important cultural products and services, important information technology and internet services and products, key
technologies and other important areas with bearing on national security which results in the acquisition of de facto control of investee companies, shall be
filed with a specifically established office before such investment is carried out. What may constitute “onshore investment by and through any other
means” or “de facto control” could be broadly interpreted under such measures. It is likely that control through contractual arrangement be regarded as de
facto control based on provisions applied to security review of foreign investment in the free trade zone. Failure to make such filing may subject such
foreign investor to rectification within prescribed period, and will be recorded as negative credit information of such foreign investor in the relevant
national credit information system, which would then subject such investors to joint punishment as provided by relevant rules. If such investor fails to or
refuses to undertake such rectification, it would be ordered to dispose of the equity or asset and to take any other necessary measures so as to return to the
status quo and to erase the impact to national security.
Foreign Investment in Value-Added Telecommunications Businesses
The Regulations for Administration of Foreign-invested Telecommunications Enterprises promulgated by the State Council in December 2001 and
subsequently amended in September 2008 and February 2016 set forth detailed requirements with respect to capitalization, investor qualifications and
application procedures in connection with the establishment of a foreign-invested telecommunications enterprise. These regulations prohibit a foreign entity
from owning more than 50% of the total equity interest in any value-added telecommunications service business in China and require the major foreign
investor in any value-added telecommunications service business in China have a good and profitable record and operating experience in this industry.
However, the 2020 Negative List allows foreign investors to hold more than 50% equity interests in a value-added telecommunications service provider
engaging in e-commerce, domestic multiparty communication, storage-and-forward and call center businesses. In July 2006, the Ministry of Information
Industry, the predecessor of the Ministry of Industry and Information Technology, or the MIIT, issued the Circular on Strengthening the Administration of
Foreign Investment in the Operation of Value-added Telecommunications Business, pursuant to which a PRC domestic company that holds an operating
license for value-added telecommunications business, which we refer to as a Value-added Telecommunication License, or a VAT License, is prohibited
from leasing, transferring or selling the VAT License to foreign investors in any form and from providing any assistance, including resources, sites or
facilities, to foreign investors that conduct a value-added telecommunications business illegally in the PRC. Further, the domain names and registered
trademarks used by an operating company providing value-added telecommunications services must be legally owned by that company or its shareholders.
In addition, the company’s operational premises and equipment must comply with the approved coverage region on its VAT License, and the company must
establish and improve its internal internet and information security policies and standards and emergency management procedures. The
Telecommunications Regulations promulgated by the State Council and its related implementation rules, including the Catalog of Classification of
Telecommunications Business issued by the MIIT, categorize various types of telecommunications and telecommunications related activities into basic or
value-added telecommunications services, and internet information services, or ICP services, are classified as value-added telecommunications businesses.
Under the Telecommunications Regulations, commercial operators of value-added telecommunications services must first obtain a VAT License from the
MIIT or its provincial level counterparts. Pursuant to the Administrative Measures on Internet Information Services promulgated by the State Council in
2000 and amended in 2011, a commercial ICP service operator must obtain an ICP License from the relevant government authorities before engaging in
any commercial ICP service in China. In 2017, the MIIT replaced the Administrative Measures on Telecommunications Business Operating Licenses
promulgated in 2009 by promulgating the Administrative Measures on Telecommunications Business Operating Licenses, which set forth more specific
provisions regarding the types of licenses required to operate value-added telecommunications services, the qualifications and procedures for obtaining
such licenses and the administration and supervision of such licenses.
Regulations on Mergers and Acquisitions
Under the Measures on Reporting of Foreign Investment Information, foreign investors undertaking a merger and acquisition of a non- foreign
investment enterprise in China shall submit an initial report through the Enterprise Registration System at the time of completion of change registration for
the target enterprise.
A foreign investor acquiring shares, equities, property shares or any other similar rights and interests of an enterprise within the territory of China
shall be subject to the Foreign Investment Law, which means if the investors do not follow the present law during the transaction of mergers and
acquisition, the party may be subject to the penalties and fines under the newly promulgated Foreign Investment Law.
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Regulations on Hotel Operation
In November 1987, the Ministry of Public Security issued the Measures for the Control of Security in the Hotel Industry, and in June 2004, the State
Council promulgated the Decision of the State Council on Establishing Administrative License for the Administrative Examination and Approval Items
Really Necessary To Be Retained, which was amended on August 25, 2016. Under these two regulations, anyone who applies to operate a hotel is subject
to examination and approval by the local public security authority and must obtain a special industry license. The Measures for the Control of Security in
the Hotel Industry impose certain security control obligations on the operators. For example, the hotel must examine the identification card of any guest to
whom accommodation is provided and make an accurate registration. The hotel must also report to the local public security authority if it discovers anyone
violating the law or behaving suspiciously or an offender wanted by the public security authority. The Law of the PRC on Penalties for the Violation of
Public Security Administration was promulgated on October 26, 2012 and entered into force on January 1, 2013. Pursuant to the Measures for the Control
of Security in the Hotel Industry, the Law of the PRC on Penalties for the Violation of Public Security Administration and relevant local regulations,
operating a hotel business without having obtained a special industry license may subject the operator to warnings, detention of between 10 and 15 days as
well as fines of RMB500 to RMB1,000. Operators of hotel businesses who failed to obtain the special industry license, or who obtained the special industry
license but have violated applicable administrative regulations, may also be subject to orders to suspend or cease their operations, forfeit of illegal gains,
and in serious circumstances, additional fines. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — Failure to comply
with government regulations relating to the franchise business model, hospitality industry, construction, fire prevention, food hygiene, safety and
environmental protection could materially and adversely affect our business and results of operations.”
In April 1987, the State Council promulgated the Public Area Hygiene Administration Regulation and subsequently amended the same on February
6, 2016, and on March 10, 2011, the Ministry of Health promulgated the Implementing Measures for the Public Area Hygiene Administration Regulation
and the National Health and Family Planning Commission amended this regulation on January 19, 2016 and on December 26, 2017. According to these
regulations, a hotel must obtain a public area hygiene license before opening for business. Pursuant to these regulations, hotels failing to obtain a public
area hygiene license or comply with other requirements set forth in such regulations may be subject to the following administrative penalties depending on
the seriousness of their respective activities: (i) warnings; (ii) fines between RMB500 and RMB30,000; or (iii) orders to suspend operations for
rectification, or to revoke the public hygiene license. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — Failure to
comply with government regulations relating to the franchise business model, hospitality industry, construction, fire prevention, food hygiene, safety and
environmental protection could materially and adversely affect our business and results of operations.”
With the purpose of guaranteeing food safety and the safeguarding the health and life safety of the public, the SCNPC enacted the PRC Law on
Food Safety in February 2009 and amended the same on April 24, 2015, and on December 29, 2018. Also, the SCNPC adopted the Implementation Rules of
the Food Safety Law which became effective on July 20, 2009 and amended on February 6, 2016. On March 4, 2010, the Ministry of Health promulgated
the Administrative Measures on Food and Beverage Service Licensing and Administrative Measures on Food Safety Supervision in Food and Beverage
Services. Both measures came into force on May 1, 2010. Pursuant to the above measures, providers of consumer food services are required to obtain a
food catering service license, and are responsible for safety in food and beverage services. On July 30, 2009, the SAIC promulgated the Administrative
Measures for the Food Circulation License which was subsequently repealed in 2015 to comply with the newly amended PRC Law on Food Safety. Under
this measure, providers for food circulation service shall obtain a food circulation license. In August 2015, the China Food and Drug Administration, or the
CFDA promulgated the Administrative Measures for Food Operation Licensing and subsequently amended the same on November 17, 2017. Also, the
CFDA adopted the Announcement on Launching the Use of Food Business License which became effective on September 30, 2015. Under above measures,
a food operation permit shall be obtained in accordance with the law to engage in food selling and catering services within the territory of the People’s
Republic of China. The former food catering service or circulation license will be de-registered by the authority that has issued the license upon its
expiration. However, a former food catering service or circulation license that does not expire will continue to be valid; if, during the validity period
thereof, the food business operator applies for replacing it with food business license, the licensing authority shall make the replacement according to
relevant provisions. Each of the restaurants run in our hotels is required to obtain a food business or catering service or circulation license in order to offer
food services. Pursuant to the PRC Law on Food Safety, hotels failing to obtain a food service license (or formerly food hygiene license) may be subject to:
(i) confiscation of illegal gains, food illegally produced for sale and tools, facilities and raw materials used for illegal production; or (ii) fines between
RMB50,000 and RMB100,000 if the value of food illegally produced is less than RMB10,000 or fines equal to 10 to 20 times of the value of food if such
value is equal to or more than RMB10,000. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — Failure to comply with
government regulations relating to the franchise, hospitality industry, construction, fire prevention, food hygiene, safety and environmental protection could
materially and adversely affect our business and results of operations.”
The PRC legal framework governing fire prevention is set forth in the Fire Prevention Law which was adopted on April 29, 1998 and amended on
April 23, 2019. According to the Fire Prevention Law and other relevant laws and regulations of the PRC, the Ministry of Public Security and its local
counterparts at or above county level shall monitor and administer the fire prevention affairs. The Fire Prevention Law provides that the fire prevention
design or construction of a construction project must conform to the national fire prevention technical standards. Before construction and decoration of a
hotel, the construction entity shall submit the fire prevention design documents to the housing and urban-rural development authority for examination and
approval. Upon completion, the construction entity must go through the fire prevention acceptance check with the housing and urban-rural development
authority and no construction may be put into use before it is accepted by the relevant authorities. For each public assembly venue such as a hotel, the
construction entity or entity using such venue shall, prior to use and operation of any business thereof, apply for a safety check on fire prevention with the
relevant fire prevention department under the public security authority at or above the county level where the venue is located, and such place could not be
put into use and operation if it fails to pass the safety check on fire prevention or fails to conform
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to the safety requirements for fire prevention after such check. Pursuant to these regulations, hotels failing to obtain approval of fire prevention design
plans or failing fire prevention safety inspections (including acceptance check and safety check on fire prevention) may be subject to: (i) orders to suspend
the construction of projects, use or operation of business; and (ii) fines between RMB30,000 and RMB300,000. Pursuant to the Administrative Regulations
Concerning Supervision on the Fire Safety of Construction Projects and Regulations Concerning Supervision and Inspection on Fire Safety, both as
amended on July 17, 2012 and effective on November 11, 2012, for each hotel with a construction area of no less than 10 thousand square meters, the
construction entity or entity operating such hotel shall, prior to putting it in use and operating it for business, submit the fire prevention design documents
to the fire prevention department of the public security authority for approval, go through acceptance check on fire prevention thereby and thereafter go
through fire safety inspection on public assembly venues; for each hotel with a construction area of less than 10 thousand square meters, the construction
entity or entity operating such hotel shall, prior to putting it in use and operating it for business, submit the documents in relation to the fire prevention
design and acceptance check on fire prevention to the fire prevention department of the public security authority for filing purpose, and go through fire
safety inspection on public assembly venues. Each hotel passing the fire safety inspection on public assembly venues will obtain a certificate for fire safety
inspection on public assembly venues. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — Failure to comply with
government regulations relating to the franchise, hospitality industry, construction, fire prevention, food hygiene, safety and environmental protection could
materially and adversely affect our business and results of operations.”
In January 2006, the State Council promulgated the Regulations for Administration of Entertainment Places and amended them on February 6,
2016. Under these regulations, hotels that provide entertainment facilities, such as discos or ballrooms, are required to obtain a license for entertainment
business operations.
On October 18, 2010, the General Administration of Quality Supervision, Inspection and Quarantine and Standardization Administration approved
and issued the Classification and Accreditation for Star-rated Tourist Hotels (GB/T14308-2010), which became effective on January 1, 2011. On November
19, 2010, the National Tourist Administration promulgated the Implementation Measures of Classification and Accreditation for Star-rated Tourist Hotels,
which also became effective on January 1, 2011. Under these regulations, all hotels which have been in operation for over one year are eligible to apply for
a star rating assessment. There are five ratings for tourist hotels from one star to five stars, which ratings are assessed based on facilities, management
standards and quality of service. A star rating, once granted, is valid for three years.
On April 25, 2013, the Standing Committee of the National People’s Congress issued the Tourism Law of the People’s Republic of China, which
became effective on October 1, 2013 and was most recently amended on October 26, 2018. According to this law, accommodation providers must fulfill
the obligations under their agreements with customers. If the accommodation providers subcontract part of their services to any third party, or involve any
third party in the provision of services to customers, the accommodation providers must assume joint and several liability with such third parties for any
damage caused to their customers.
All of the foregoing regulations on hotel operation apply to our company both as the operator of our leased-and-operated hotels, and as the
franchisor of our franchised-and-managed hotels.
Regulations on Leasing
Under the Law on Urban Real Estate Administration promulgated by the SCNPC, which took effect as of January 1995 with the latest amendment
in August 2019, lessors and lessees are required to enter into a written lease contract, containing such provisions as the term of the lease, the use of the
premises, liability for rent and repair, and other rights and obligations of both parties. Both lessor and lessee are also required to register the lease with the
real estate administration department. Pursuant to implementing rules stipulated by certain provinces or cities, such as Tianjin, if the lessor and lessee fail to
go through the registration procedures, both lessor and lessee may be subject to warnings, rectifications and/or other penalties. See “Item 3. Key
Information — D. Risk Factors — Risks Related to Our Business — Our lessors’ failure to comply with lease registration and other compliance
requirements under PRC law may subject these lessors or us to fines or other penalties that may negatively affect our ability to operate our hotels.”
According to the PRC Civil Code (which took effect on January 1, 2021 and replaced, among others, the PRC Contract Law and the PRC Property
Law), subject to consent of the lessor, the lessee may sublease the leased item to a third party. Where the lessee subleases the lease item, the leasing
contract between the lessee and the lessor remains valid. The lessor is entitled to terminate the contract if the lessee subleases the lease item without the
consent of the lessor. See “Item 3. Key Information — D. Risk Factors — Risks Related to Our Business — The legal rights of our franchisees and us to
use certain leased properties could be challenged by property owners or other third parties, which could prevent our franchisees or us from operating the
affected hotels or increase the costs associated with operating these hotels.”
On December 1, 2010, the Ministry of Housing and Urban-Rural Development promulgated the Administrative Measures for Commodity Housing
Tenancy, which took effect on February 1, 2011. Under this regulation, a property may not be leased in some circumstances, including if the designated use
of the property is changed in violation of applicable regulations. This regulation further provides that the competent real estate departments of the people’s
governments of the municipalities directly under the central government, cities and counties shall urge those who violate above provisions to make
corrections within a specified time limit, and impose a fine below RMB5,000 on those who have not obtained illegal income. A fine between three and five
times the amount of illegal income up to RMB30,000 may be imposed on those who have obtained illegal gains.
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Pursuant to the PRC Civil Code, if the mortgaged property has been leased and transferred for occupation prior to the establishment of the mortgage
right, the original tenancy shall not be affected by such mortgage right. According to the Interpretation of the Supreme People’s Court on Several Issues
concerning the Application of Law in the Trial of Cases about Disputes Over Lease Contracts on Urban Buildings (2020 version), which took effect on
January 1, 2021, if the ownership of the leased premises changes during lessee’s possession in accordance with the terms of the lease contract, and the
lessee requests the assignee to continue to perform the original lease contract, the PRC court shall support it, except that the mortgage right has been
established before the lease of the leased premises and the ownership changes due to the mortgagee’s realization of the mortgage right. See “Item 3. Key
Information — D. Risk Factors — Risks Related to Our Business — The legal rights of our franchisees and us to use certain leased properties could be
challenged by property owners or other third parties, which could prevent our franchisees or us from operating the affected hotels or increase the costs
associated with operating these hotels.”
Regulations on Usage of Land or Property
The regulations governing the land or property usage mainly include the Land Administration Law of the People’s Republic of China adopted by the
Standing Committee of the National People’s Congress on June 25, 1986, and most recently amended on August 26, 2019, and the Regulations on the
Implementation of the Land Administration Law of the People’s Republic of China promulgated according to the Order of the State Council No. 256 on
December 27, 1998 and further revised in accordance with the Decision of the State Council on Revising Certain Administrative Regulations on July 29,
2014.
According to the above regulations, as to state-owned land and land collectively-owned by farmers, construction entities shall use such land,
construction according to the stipulations of the land use right lease contract or according to the provisions of the approval documents relevant to the
allocation of land use rights. As for state-owned land, the conversion of the land to land used for construction purposes shall receive the consent of the
competent land administrative departments of relevant people’s governments and be submitted to the people’s governments that originally granted land use
approval. When changing the purpose of land within urban planning areas, consent shall be obtained from the relevant urban planning administration
departments before submission; without such approvals, the use of land specified in the relevant overall land utilization plan shall not be changed. Under
these regulations, failure to comply with the approved usage may subject the owners of such properties and/or the tenants to fines or other penalties,
including potentially being required to cease such non-compliant operations and being requested by the relevant land administrative authority to return the
land. If the land is not used in accordance with the approved land use purpose, the rural collective economic organization may take back the land use rights
upon approval by the People’s Government which has approved the land use previously.
Regulations on Consumer Protection
In October 1993, the SCNPC promulgated the Law on the Protection of the Rights and Interests of Consumers which has been amended on October
25, 2013, or the Consumer Protection Law. Under the Consumer Protection Law, a business operator providing a commodity or service to a consumer is
subject to a number of requirements, including the following:
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•
•
•
•
to ensure that commodities and services meet with certain safety requirements;
to disclose serious defects of a commodity or a service and to adopt preventive measures against damage occurrence;
to provide consumers with accurate information and to refrain from conducting false advertising;
not to set unreasonable or unfair terms for consumers or alleviate or release itself from civil liability for harming the legal rights and interests
of consumers by means of standard contracts, circulars, announcements, shop notices or other means; and
not to insult or slander consumers or to search the person of, or articles carried by, a consumer or to infringe upon the personal freedom of a
consumer.
Business operators may be subject to civil liabilities for failing to fulfill the obligations discussed above. These liabilities include restoring the
consumer’s reputation, eliminating the adverse effects suffered by the consumer, and offering an apology and compensation for any losses incurred. The
following penalties may also be imposed upon business operators for the infraction of these obligations: issuance of a warning, confiscation of any illegal
income, imposition of a fine, an order to cease business operation, revocation of its business license or imposition of criminal liabilities under
circumstances that are specified in laws and statutory regulations.
On December 26, 2003, the PRC Supreme People’s Court published the Interpretation of Some Issues Concerning the Application of Law for the
Trial of Cases on Compensation for Personal Injury which took effect on May 1, 2004. On December 26, 2009, the PRC Standing Committee of the
National People’s Congress promulgated the Tort Law of the People’s Republic of China which took effect on July 1, 2010. The above interpretation and
law further increase the liabilities of business operators engaged in the operation of hotels, restaurants, or entertainment facilities and subject such operators
to compensatory liabilities for failing to fulfill their statutory obligations to a reasonable extent or to guarantee the personal safety of others.
Regulations on Protection of Information on Networks
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On December 28, 2012, SCNPC issued Decision of the Standing Committee of the National People’s Congress on Strengthening Information
Protection on Networks, pursuant to which network service providers and other enterprises and institutions shall, when gathering and using electronic
personal information of citizens in business activities, publish their collection and use rules and adhere to the principles of legality, rationality and
necessarily, explicitly state the purposes, manners and scopes of collecting and using information, and obtain the consent of those from whom information
is collected, and shall not collect and use information in violation of laws and regulations and the agreement between both sides; and the network service
providers and other enterprises and institutions and their personnel must strictly keep such information confidential and may not divulge, alter, damage,
sell, or illegally provide others with such information.
On July 16, 2013, the Ministry of Industry and Information Technology, or the MIIT, issued the Order for the Protection of Telecommunication and
Internet User Personal Information. The requirements under this order are stricter and wider compared to the above decision issued by the National
People’s Congress. According to this order, if a network service provider wishes to collect or use personal information, it may do so only if such collection
is necessary for the services it provides. Furthermore, it must disclose to its users the purpose, method and scope of any such collection or usage, and must
obtain consent from the users whose information is being collected or used. Network service providers are also required to establish and publish their
protocols relating to personal information collection or usage, keep any collected information strictly confidential and take technological and other
measures to maintain the security of such information. Network service providers are required to cease any collection or usage of the relevant personal
information, and de-register the relevant user account, when a user stops using the relevant Internet service. Network service providers are further
prohibited from divulging, distorting or destroying any such personal information, or selling or providing such personal information unlawfully to other
parties. In addition, if a network service provider appoints an agent to undertake any marketing or technical services that involve the collection or usage of
personal information, the network service provider is required to supervise and manage the protection of the information. The order states, in broad terms,
that violators may face warnings, fines, public exposure and, in the most severe cases, criminal liability.
On June 1, 2017, the Cybersecurity Law of the People’s Republic of China promulgated in November, 2016 by SCNPC became effective. This law
also absorbed and restated the principles and requirements mentioned in the aforesaid decision and order, and further provides that, where an individual
finds any network operator collects or uses his or her personal information in violation of the provisions of any law, regulation or the agreement of both
parties, the individual shall be entitled to request the network operator to delete his or her personal information; if the individual finds that his or her
personal information collected or stored by the network operator has any error, he or she shall be entitled to request the network operator to make
corrections, and the network operator shall take measures to do so. Pursuant to this law, the violators may be subject to: (i) warning; (ii) confiscation of
illegal gains and fines equal to 100% to 1000% of the illegal gains; or if without illegal gains, fines up to RMB1,000,000; or (iii) an order to shut down the
website, suspend the business operation for rectification, or revoke business license. Besides, responsible persons may be subject to fines between
RMB10,000 and RMB100,000.
On November 28, 2019, the Secretary Bureau of the Cyberspace Administration of China, the General Office of the Ministry of Industry and
Information Technology, the General Office of the Ministry of Public Security and the General Office of the SAMR promulgated the Identification Method
of Illegal Collection and Use of Personal Information Through App, which provides guidance for the regulatory authorities to identify the illegal collection
and use of personal information through mobile apps, and for the app operators to conduct self-examination and self-correction and for other participants to
voluntarily monitor compliance. We have required our users to consent to our collecting and using their personal information, and established information
security systems to protect user’s privacy. Furthermore, pursuant to the PRC Civil Code, any organization or individual shall legally obtain personal
information of others when necessary and ensure the safety of such information, and shall not illegally collect, use, process or transmit personal
information of others, or illegally purchase or sell, provide or make public personal information of others.
The Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free
movement of such data, and repealing Directive 95/46/EC GDPR, imposes certain requirements on the processing of personal data relating to natural
persons. GDPR requirements will apply both to companies established in the EU and to companies, such as us, that are not established in the EU but
process personal data of individuals who are in the EU (and in the EEA subject to the enactment of implementation procedures), where the processing
activities relate to: (a) the offering of goods or services, irrespective of whether a payment of the data subject is required, to such data subjects in the EU; or
(b) the monitoring of their behavior as far as their behavior takes place within the EU. The GDPR imposes on concerned companies a large number of
obligations, which relate for example, but are not limited, to (i) the principles applying to the processing of personal data: e.g. lawfulness, fairness,
transparency, purpose limitation, data minimization and “privacy by design”, accuracy, storage limitation, security, confidentiality; (ii) the ability of the
controller to demonstrate compliance with such principles (accountability); (iii) the obligation to provide information to data subjects in relation to fair
processing; (iv) the obligation to identify a legal basis before the processing (special requirements apply to certain specific categories of data such as
sensitive data); and (v) data subjects rights (e.g. transparency, right of access, right to rectification, right to erasure, right to restrict processing, right to data
portability, right to object to a processing). This leads to companies being under the obligation to implement a number of formal processes and policies
reviewing and documenting the privacy implications of the development, acquisition, or use of all new products and services, technologies, or types of
data. The GDPR provides for substantial fines for breaches of data protection requirements, which, depending on the infringed provisions of the GDPR,
can go up to either: (i) 2% of the annual worldwide turnover of the preceding financial year or EUR10 million, whichever is greater, or (ii) 4% of the
annual worldwide turnover of the preceding financial year or EUR20 million, whichever is greater. The fine may be imposed instead of, or in addition to,
measures that may be ordered by supervisory authorities (e.g. request to cease the processing). The GDPR and EU Member States law also provide for
private enforcement mechanisms and, in the most severe cases, criminal liability.
The Directive (EC) 2002/58 of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic
communications sector imposes requirement to obtain informed consent for storage or access to information stored on a user’s
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terminal equipment in the EU. The forthcoming Regulation on privacy and electronic communications, aiming at repealing the Directive 2002/58, will
update the current rules applicable to companies storing cookies on users’ terminal equipment and using online tracking. Sanctions may be imposed on
companies not fully compliant with all practices in relation to the implementation of the regulation on e-privacy.
Regulations Relating to Internet Content and Information Security
The Administrative Measures on Internet Information Services specify that internet information services regarding news, publications, education,
medical and health care, pharmacy and medical devices, among other things, are to be examined, approved and regulated by the relevant authorities.
Internet information providers are prohibited from providing services beyond those included in the scope of their ICP licenses or filings. Furthermore, these
measures clearly specify a list of prohibited content. Internet information providers are prohibited from producing, copying, publishing or distributing
information that is humiliating or defamatory to others or that infringes the lawful rights and interests of others. Internet information providers that violate
the prohibition may face criminal charges or administrative sanctions by the PRC authorities. Internet information providers must monitor and control the
information posted on their websites. If any prohibited content is found, they must remove the offending content immediately, keep a record of it and report
to the relevant authorities. Furthermore, in 2019, the CAC issued the Provisions on the Management of Network Information Content Ecology, or the CAC
Order No. 5, which became effective on March 1, 2020, to further strengthen the regulation and management of network information content. Pursuant to
the CAC Order No. 5, each network information content service platform is required, among others, (i) not to disseminate any information prohibited by
laws and regulations, such as information jeopardizing national security; (ii) to strengthen the examination of advertisements published on such network
information content service platform; (iii) to promulgate management rules and platform convention and improve user agreement, such that such network
information content service platform could clarify users’ rights and obligations and perform management responsibilities required by laws, regulations,
rules and convention; (iv) to establish convenient means for complaints and reports; and (v) to prepare annual work report regarding its management of
network information content ecology. In addition, a network information content service platform must not, among others, (i) utilize new technologies such
as deep learning and virtual reality to engage in activities prohibited by laws and regulations; (ii) engage in online traffic fraud, malicious traffic rerouting
and other activities related to fraudulent account, illegal transaction account or maneuver of users’ account; or (iii) infringe a third party’s legitimate rights
or seek illegal interests by way of interfering with information display. Internet information in China is also regulated and restricted from a national security
standpoint. The National People’s Congress, China’s national legislative body, has enacted the Decisions on Maintaining Internet Security, which may
subject violators to criminal punishment in China for any effort to: (1) gain improper entry into a computer or system of strategic importance; (2)
disseminate politically disruptive information; (3) leak state secrets; (4) spread false commercial information; or (5) infringe intellectual property rights.
The Ministry of Public Security has promulgated measures that prohibit use of the internet in ways which, among other things, result in a leakage of state
secrets or a spread of socially destabilizing content. In addition, the Standing Committee of the National People’s Congress promulgated the Cyber Security
Law of the People’s Republic of China, or the Cyber Security Law, effective on June 1, 2017, to protect cyberspace security and order. Pursuant to the
Cyber Security Law, any individual or organization using the network must comply with the constitution and the applicable laws, follow the public order
and respect social moralities, and must not endanger cyber security, or engage in activities by making use of the network that endanger the national
security, honor and interests, or infringe on the fame, privacy, intellectual property and other legitimate rights and interests of others. The Cyber Security
Law sets forth various security protection obligations for network operators, which are defined as “owners and administrators of networks and network
service providers”, including, among others, complying with a series of requirements of tiered cyber protection systems; verifying users’ real identity;
localizing the personal information and important data gathered and produced by key information infrastructure operators during operations within the PRC
(where such information and data have to be provided abroad for business purpose, subject to applicable laws and regulations, security assessment shall be
conducted); and providing assistance and support to government authorities where necessary for protecting national security and investigating crimes.
Regulations on units operating business premises for Internet access
According to the Regulations on Administration of Business Premises for Internet Access Services promulgated by the State council on 29
September 2002 and revised for the second time in accordance with the Decision of the State Council on Revising Certain Administrative Regulations
(Decree of the State Council No. 666) on 6 February 2016, the State adopts the license system for the business activities conducted by the units operating
business premises for Internet access services. Without being licensed, no organization or individual may engage in any business activities providing
Internet access services. The unit operating business premises for Internet access services shall get the approval and apply for the examination of
information network security and fire control security to the public security organ at the same level on the basis of the approval document that permits the
preparations for the establishment. After getting the above permits, the applicant shall apply to the culture administration department for final examination
to obtain a Permit for Cyber-Culture Business. Any operator violating these Regulations may be subject to the confiscation of the illegal income, the
special instruments and equipment for illegal business activities and a fine of not more than 50,000 yuan concurrently.
Regulations on Environmental Protection
On February 29, 2012, the SCNPC issued the amended Law on Promoting Clean Production, which regulates service enterprises such as restaurants,
entertainment establishments and hotels and requires them to use technologies and equipment that conserve energy and water, serve other environmental
protection purposes, and reduce or stop the use of consumer goods that waste resources or pollute the environment.
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According to the Environmental Protection Law of the People’s Republic of China promulgated by the SCNPC on December 26, 1989 and amended
on April 24, 2014 and the Environmental Impact Assessment Law of the People’s Republic of China promulgated by the SCNPC on October 28, 2002 and
most recently amended on December 29, 2018, respectively, the Regulations Governing Environmental Protection in Construction Projects promulgated by
the State Council on November 29, 1998 and amended on July 16, 2017, and the Regulations Governing Completion Acceptance of Environmental
Protection in Construction Projects promulgated by the Ministry of Environmental Protection on December 27, 2001, hotels shall submit a Report on
Environmental Impact Assessment and an Application Letter for Acceptance of Environmental Protection Facilities in Construction Projects to competent
environmental protection authorities for approvals before commencing the operation. Pursuant to the Environmental Impact Assessment Law of the People’s
Republic of China, any hotel failing to obtain the approval of an Environmental Impact Assessment may be ordered to cease construction and apply for the
approval within a specified time limit. If the hotel still fails to obtain approval within the specified time limit, it may be subject to fines between
RMB50,000 and RMB200,000, and the person directly responsible for the project may be subject to certain administrative penalties. Pursuant to the
Regulations Governing Completion Acceptance of Environmental Protection in Construction Projects, any hotel failing to obtain an Acceptance of
Environmental Protection Facilities in Construction Projects may be subject to fines and an order to obtain approval within a specified time limit.
The Water Pollution Prevention Law first became effective on November 1, 1984 and was most recently amended on June 27, 2017. The law applies
to the prevention and control of pollution of rivers, lakes, canals, irrigation channels, reservoirs and other surface water bodies and groundwater within the
PRC. According to the provisions of the Water Pollution Prevention Law and other relevant laws and regulations of the PRC, the Ministry of
Environmental Protection and its local counterparts at or above county level shall take charge of the administration and supervision on the matters of
prevention and control of water pollution.
The Water Pollution Prevention Law provides that environmental impact assessment should be conducted in accordance with the relevant laws and
regulations for new construction projects and expansion or reconstruction projects and other facilities on water that directly or indirectly discharge
pollutants to water bodies. Facilities for the prevention and control of water pollution at a construction project shall be designed, built and put into use
along with the main structure of the construction project. The construction project shall only be used after facilities for the prevention and control of water
pollution pass the inspection and acceptance by the Ministry of Environmental Protection and its competent local counterparts. Dismantling or putting off
operation of such installations shall be subject to prior approval of the local counterpart of the Ministry of Environmental Protection at or above the county
level.
Regulations on Commercial Franchising
Franchise operations are subject to the supervision and administration of the MOC, and its regional counterparts. Such activities are currently
regulated by the Regulations for Administration of Commercial Franchising promulgated by the State Council on February 6, 2007, effective as of May 1,
2007. The Regulations for Administration of Commercial Franchising were supplemented by the new Administrative Measures for Archival Filing of
Commercial Franchises which were issued by the MOC on December 12, 2011 and took effect on February 1, 2012 and the new Administrative Measures
for Information Disclosure of Commercial Franchises which were issued by the MOC on February 23, 2012 and took effect on April 1, 2012.
Under the above applicable regulations, a franchisor must have certain prerequisites including a mature business model trademark, the capability to
provide long-term business guidance and training services to franchisees and ownership of at least two directly-managed storefronts that have been in
operation for at least one year within China. Franchisors engaged in franchising activities without satisfying the above requirements may be subject to
penalties such as forfeit of illegal income and imposition of fines between RMB100,000 and RMB500,000 and may be bulletined by the MOC or its local
counterparts. Franchise contracts shall include certain required provisions, such as terms, termination rights and payments.
A franchisor is required to file its business license, sample franchise agreement and other documents to the provincial commerce authority where it
is registered for record within fifteen days following the execution of its first franchise agreement with a franchisee inside the PRC. If the franchisor
conducts franchise business in two or more municipalities, provinces or autonomous regions, it is required to file with the Ministry of Commerce.
Franchisors who comply with the provisions of the above applicable regulations shall, in accordance with the law, make filing through commercial
franchise information management system established by the Ministry of Commerce. Moreover, the franchisor shall file information regarding the
execution, withdrawal, renewal of and amendment to franchise agreements to the commerce authority for record before March 31 of each year.
Any changes in the recorded information of the franchisor should also be filed with the relevant commerce authority within thirty days following the
occurrence of these changes. For a franchisor failing to file in accordance with these regulations, the relevant commerce authority may order it to comply
within a designated time frame and impose a fine ranging from RMB10,000 to RMB50,000. If the franchisor fails to comply as ordered, the relevant
commerce authority may impose another fine ranging from RMB50,000 to RMB100,000 and publicly announce the franchisor’s violation.
The term of a franchise contract shall be no less than three years unless otherwise agreed by franchisees. The franchisee is entitled to terminate the
franchise contract in his sole discretion within a set period of time upon signing of the franchise contract.
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Pursuant to the Administrative Measures for Information Disclosure of Commercial Franchises, 30 days prior to the execution of franchise
contracts, franchisors are required to provide franchisees with copies of the franchise contracts, as well as written true and accurate basic information on
matters including:
•
•
•
•
•
•
•
•
•
•
•
•
the name, domiciles, legal representative, registered capital, scope of business and basic information relating to its commercial franchising;
basic information relating to the registered trademark, logo, patent, know-how and business model;
the type, amount and method of payment of franchise fees (including payment of deposit and the conditions and method of refund of deposit);
the price and conditions for the franchisor to provide goods, service and equipment to the franchisee;
the detailed plan, provision and implementation plan of consistent quality services including operational guidance, technical support and
business training provided to the franchisee;
detailed measures for guiding and supervising the operation of the franchisor, including certain of operational guidance, method of provision
and implementation plan, including site selection, fitting out and decoration, store management, advertising promotions and product
configuration; division of liabilities between the franchiser and the franchisee in respect of the handling of customer complaints and
remediation thereof, etc.;
investment budget for all franchised hotels of the franchisee;
the current numbers, territory and operation evaluation of the franchisors within China;
a summary of accounting statements audited by an accounting firm and a summary of audit reports for the previous two years;
information on any lawsuit in which the franchisor has been involved in the previous five years;
basic information regarding whether the franchisor and its legal representative have any record of material violation; and
other information required to be disclosed by the MOC.
In the event of failure to disclose or misrepresentation, the franchisee may terminate the franchise contract and the franchisor may be fined up to
RMB100,000. In addition, such noncompliance may be bulletined.
According to the 2008 Handbook of Market Access of Foreign Investment promulgated by the MOC in December 2008, if an existing foreign-
invested company wishes to operate a franchise in China, it must apply to its original examination and approval authority to expand its business scope to
include “engaging in commercial activities by way of franchise.”
Regulations on Intellectual Property Rights
The PRC has adopted comprehensive legislation governing intellectual property rights, including copyrights, patents, trademarks and domain
names.
Copyright. Copyright in the PRC, including copyrighted software, is principally protected under the Copyright Law and related rules and
regulations. Under the Copyright Law, the term of protection for copyrighted software is 50 years.
Trademark. The PRC Trademark Law and its implementation rules protect registered trademarks. The PRC Trademark Law has adopted a “first-to-
file” principle with respect to trademark registration. The National Intellectual Property Administration, or the Trademark Office, is responsible for the
registration and administration of trademarks throughout the PRC, and grants a term of ten years to registered trademarks and another ten years if requested
upon expiry of the initial or extended term. Trademark license agreements must be filed with the Trademark Office for record.
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Patent. Pursuant to the PRC Patent Law and its implementation rules, once a patent for an invention, utility model or design has been granted,
unless otherwise provided by the Patent Law, no entity or individual may use the patent, patented product or patented process for production or business
purposes without the authorization of the patent owner. Once a patent has been granted for a design, no entity or individual may manufacture, sell or import
any product containing the patented design without the permission of the patent owner. If a patent is found to have been infringed, the infringer must, in
accordance with relevant regulations, cease such infringement, take remedial action and pay damages.
Domain Name. Domain names are protected under the Administrative Measures on the China Internet Domain Names promulgated by the MIIT in
2004, which will be replaced by the Administrative Measures on the Internet Domain Names effective on November 1, 2017. The MIIT is the major
regulatory authority responsible for the administration of the PRC Internet domain names. The registration of domain names in PRC is on a “first-apply-
first-registration” basis. A domain name applicant will become the domain name holder upon the completion of the application procedure.
Regulations on Internet Information Services
The Telecommunications Regulations of the People’s Republic of China (Revised in 2016) which took effect on February 6, 2016 and the
Administrative Measures for Internet Information Services (Revised in 2011) which took effect on January 8, 2011 provide that anyone wishing to engage
in the provision of commercial internet information services shall apply to the telecommunications administration authority of the province, autonomous
region or municipality directly under the Central Government or the State Council’s department in charge of the information industry for an operating
permit for value-added telecommunications services of internet information services.
In July 2006, the Ministry of Information Industry, the predecessor of the Ministry of Industry and Information Technology, or the MIIT, issued the
Circular on Strengthening the Administration of Foreign Investment in the Operation of Value-added Telecommunications Business, pursuant to which a
PRC domestic company that holds an operating license for value-added telecommunications business, which we refer to as an ICP License, is prohibited
from leasing, transferring or selling the ICP License to foreign investors in any form and from providing any assistance, including resources, sites or
facilities, to foreign investors that conduct a value-added telecommunications business illegally in the PRC. Further, the domain names and registered
trademarks used by an operating company providing value-added telecommunications services must be legally owned by that company or its shareholders.
In addition, the company’s operational premises and equipment must comply with the approved coverage region on its ICP License, and the company must
establish and improve its internal internet and information security policies and standards and emergency management procedures. If an ICP License holder
fails to comply with the requirements and also fails to remedy such non-compliance within a specified period of time, the MIIT or its local counterparts
have the discretion to take administrative measures against the license holder, including revoking its ICP license. If anyone operates telecommunications
business without authorization or beyond its scope of business, the State Council’s department in charge of the information industry or the
telecommunications administration authority of the province, autonomous region or municipality directly under the central government shall, ex officio,
order rectification of the matter, confiscate the illegal income and impose a fine of up to five times the amount illegal income; if there is no illegal income
or if the illegal income is less than RMB50,000, a fine of not less than RMB100,000 and not more than RMB1 million shall be imposed; if the case is
serious, the perpetrator shall be ordered to suspend operations and undergo rectification.
Regulations on Foreign Currency Exchange
The principal regulations governing foreign currency exchange in China are the Foreign Exchange Administration Regulations promulgated by the
State Council, as amended on August 5, 2008, or the Foreign Exchange Regulations. Under the Foreign Exchange Regulations, the payments of current
account items, such as profit distributions, interest payments and trade and service-related foreign exchange transactions, can be made in foreign currencies
without prior approval from SAFE by complying with certain procedural requirements. By contrast, approval from or registration with appropriate
government authorities is required where RMB is to be converted into foreign currency and remitted out of China to pay capital account items, such as
direct investments, repayment of foreign currency-denominated loans, repatriation of investments and investments in securities outside of China.
On February 13, 2015, the SAFE promulgated the Notice on Further Simplifying and Improving the Administration of the Foreign Exchange
Concerning Direct Investment, or SAFE Notice 13. After SAFE Notice 13 became effective on June 1, 2015, instead of applying for approvals regarding
foreign exchange registrations of foreign direct investment and overseas direct investment from SAFE, entities and individuals will be required to apply for
such foreign exchange registrations from qualified banks. The qualified banks, under the supervision of the SAFE, will directly examine the applications
and conduct the registration.
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On March 30, 2015, the SAFE promulgated Circular 19, to expand the reform nationwide. Circular 19 allows foreign-invested enterprises to make
equity investments by using RMB fund converted from foreign exchange capital. Under Circular 19, the foreign exchange capital in the capital account of
foreign-invested enterprises upon the confirmation of rights and interests of monetary contribution by the local foreign exchange bureau (or the book-entry
registration of monetary contribution by the banks) can be settled at the banks based on the actual operation needs of the enterprises. The proportion of
discretionary settlement of foreign exchange capital of foreign-invested enterprises is currently 100%. SAFE can adjust such proportion in due time based
on the circumstances of international balance of payments. However, Circular 19 and another circular promulgated by SAFE in June 2016, SAFE Circular
16, continues to, prohibit foreign-invested enterprises from, among other things, using RMB fund converted from its foreign exchange capitals for
expenditure beyond its business scope, investment and financing (except for security investment or guarantee products issued by bank), providing loans to
non-affiliated enterprises or constructing or purchasing real estate not for self-use. See “Item 3. Key Information — D. Risk Factors — Risks Related to
Doing Business in China — PRC regulation of loans and direct investment by offshore holding companies to PRC entities may delay or prevent us from
using the proceeds of offering to make loans or additional capital contributions to our PRC subsidiaries which would materially and adversely affect our
liquidity and our ability to fund and expand our business.”
In October 2019, the SAFE promulgated the Notice for Further Advancing the Facilitation of Cross-border Trade and Investment, or the SAFE
Circular 28, which, among other things, allows all foreign invested enterprises to use Renminbi converted from foreign currency denominated capital for
equity investments in China, as long as the equity investment is genuine, does not violate applicable laws, and complies with the negative list on foreign
investment. The Circular Regarding Further Optimizing the Cross-border RMB Policy to Support the Stabilization of Foreign Trade and Foreign
Investment jointly promulgated by the People’s Bank of China, NDRC, MOFCOM, the State-owned Assets Supervision and Administration Commission of
the State Council, the China Banking and Insurance Regulatory Commission and SAFE on December 31, 2020 and effective on February 4, 2021 allows
the noninvestment foreign-invested enterprises to make domestic reinvestment with RMB capital in accordance with the law on the premise that they
comply with prevailing regulations and the invested projects in China are authentic and compliant. In addition, if a foreign-invested enterprise uses RMB
income under capital accounts to conduct domestic reinvestment, the invested enterprise is not required to open a special deposit account for RMB capital.
According to the Circular of the State Administration for Foreign Exchange on Optimizing Foreign Exchange Administration to Support the Development
of Foreign-related Business, or the SAFE Circular 8 promulgated and effective on April 10, 2020 by the SAFE, the reform of facilitating the payments of
incomes under the capital accounts shall be promoted nationwide. Under the prerequisite of ensuring true and compliant use of funds and compliance and
complying with the prevailing administrative provisions on use of income from capital projects, enterprises which satisfy the criteria are allowed to use
income under the capital account, such as capital funds, foreign debt and overseas listing, etc., for domestic payment, without the need to provide proof
materials for veracity to the bank beforehand for each transaction.
Under the Foreign Investment Law, foreign investors may freely remit into or out of China, in Renminbi or any other foreign currency, their capital
contributions, profits, capital gains, income from asset disposal, intellectual property royalties, lawfully acquired compensation, indemnity or liquidation
income and so on within the territory of China.
Regulations on Employee Stock Incentive Plans of Overseas Publicly-Listed Company
In December 2006, the People’s Bank of China promulgated the Administrative Measures of Foreign Exchange Matters for Individuals, which set
forth the respective requirements for foreign exchange transactions by individuals (both PRC or non-PRC citizens) under either the current account or the
capital account. In January 2007, the State Administration of Foreign Exchange issued implementing rules for the Administrative Measures of Foreign
Exchange Matters for Individuals which, among other things, specified approval requirements for certain capital account transactions such as a PRC
citizen’s participation in the employee stock ownership plans or stock option plans of an overseas publicly listed company.
On February 25, 2012, the State Administration of Foreign Exchange promulgated the Circulars on Issues concerning the Foreign Exchange
Administration for Domestic Individuals Participating in Equity Incentive Plans of Overseas-Listed Company, or the Stock Option Rules. Under this rule,
PRC citizens or non-PRC citizens who reside in China for a continuous period of not less than one year, who participate in an equity incentive plan of an
overseas publicly listed company are required to register, through our PRC Subsidiary, collectively entrust a domestic agency, or the “Domestic Agency”,
to handle issues like foreign exchange registration, account establishment, funds transfer and remittance, and entrust an overseas institution, or the
“Overseas Trustee” to handle issues like exercise of options, purchase and sale of corresponding stocks or equity and transfer of corresponding funds. A
“Domestic Agency” shall be a domestic company participating in the equity incentive plan or a domestic institution which is qualified for asset custody
business as chosen by us according to PRC law. We and our executive officers and other employees who are PRC citizens or non-PRC citizens who reside
in China for a continuous period of not less than one year and have been granted options have been subject to these regulations since the completion of our
initial public offering. Failure by these individuals to complete their SAFE registrations may subject us and them to fines and other legal sanctions. See
“Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China — Failure to comply with PRC regulations regarding the
registration requirements for employee stock ownership plans or share option plan may subject the PRC plan participants or us to fines and other legal or
administrative sanctions.”
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The STA has issued certain circulars concerning employee share options and restricted shares. Under these circulars, our employees working in
China who exercise share options will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to file documents related to
employee share options with relevant tax authorities and to withhold individual income taxes of those employees who exercise their share options. If our
employees fail to pay or we fail to withhold their income taxes according to relevant laws and regulations, we may face sanctions imposed by the tax
authorities or other PRC governmental authorities.
Further, a notice concerning the individual income tax on earnings from employee share options jointly issued by Ministry of Finance, or the MOF,
and SAT, on March 28, 2005, and its implementing rules, provide that domestic companies that implement employee share option programs shall (a) file
the employee share option plans and other relevant documents to the local tax authorities having jurisdiction over them before implementing such
employee share option plans; (b) file share option exercise notices and other relevant documents with the local tax authorities having jurisdiction over them
before exercise by the employees of the share options, and clarify whether the shares issuable under the employee share options mentioned in the notice are
the shares of publicly listed companies; and (c) withhold taxes from the PRC employees in connection with the PRC individual income tax.
Regulations on Share Capital
Under the newly promulgated Foreign Investment Law, a foreign-invested company are treated as a domestic company and the shareholders of the
foreign-invested company are no longer subject to make timely contribution to the registered capital of the foreign-invested company. The shareholders can
make their capital contributions in cash or in kind, including in the forms of contributions of intellectual property rights or land use rights that can be
valued and is transferable.
Regulations on Dividend Distribution
The principal regulation governing distribution of dividends of foreign-invested enterprises is the Corporate Law, as most recently amended on
October 26, 2018.
Under the Corporate Law, foreign-invested enterprises in China may pay dividends only out of their accumulated after-tax profits, if any, determined
in accordance with PRC accounting standards and regulations. In addition, foreign-invested enterprises in China are required to allocate at least 10% of
their respective accumulated profits each year, if any, to fund certain reserve funds unless these reserves have reached 50% of the registered capital of the
enterprises. Furthermore, foreign-owned companies may, at their discretion, allocate a portion of their after-tax profits based on PRC accounting standards
to staff welfare and bonus funds. These reserves are not distributable as cash dividends.
Regulations on Prepaid Cards
On August 18, 2016, the MOC promulgated Administrative Measures on Single-purpose Commercial Prepaid Cards (Trial Implementation).
According to these administrative measures, corporate legal entities engaged in the retail, accommodation and catering, or residential services industries
issuing prepaid cards shall complete filling formalities within 30 days from the date on which they engage in the single-purpose card businesses. The
administrative measures classify different types of issuers of single-purpose cards, including issuers of group cards, branded cards and issuers of cards on a
large scale. Each company engaging in the single-purpose card business shall be classified as one of the foregoing types of prepaid card business in which
they are engaged. In addition, these administrative measures also stipulate rules for the card purchase agreement, patterns of cards, limits of each registered
and nonregistered card, use of prepaid monies, a minimum ratio of balances of prepaid monies to the company’s main business income in the preceding
accounting year, the company’s depositary system and the designated proportion of deposited funds or guarantee insurance amounts to the balance of
prepaid monies in the previous quarter, prepaid money management system and polices and so on. Companies may be subject to administrative
punishments, orders to correct any instances of non-compliance within a stipulated period, as well as a fine ranging from RMB 10,000 to RMB 30,000 for
any violation of these administrative measures.
Regulations on Offshore Financing
SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore Investment and
Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014, which replaced the former circular
commonly known as “SAFE Circular 75” promulgated by SAFE on October 21, 2005. SAFE Circular 37 requires PRC residents to register with local
branches of SAFE in connection with their direct establishment or indirect control of an offshore entity, for the purpose of overseas investment and
financing, with such PRC residents’ legally owned assets or equity interests in domestic enterprises or offshore assets or interests, referred to in SAFE
Circular 37 as a “special purpose vehicle.” SAFE Circular 37 further requires amendment to the registration in the event of any significant changes with
respect to the special purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or exchange, merger, division
or other material event. In the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required SAFE registration, the
PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the offshore parent and from carrying out
subsequent cross-border foreign exchange activities, and the special purpose vehicle may be restricted in its ability to contribute additional capital into its
PRC subsidiary. Moreover, failure to comply with the various SAFE registration requirements described above could result in liability under PRC law for
evasion of foreign exchange controls. According to the Notice on Further Simplifying and Improving Policies for the Foreign Exchange Administration of
Direct Investment released on February 13, 2015 by SAFE, local banks will examine and handle foreign exchange registration for overseas direct
investment, including the initial foreign exchange registration and amendment registration, under SAFE Circular 37 from June 1, 2015.
69
The Company has confirmed that none of the holders or beneficiary owners of the Company are PRC residents. Nevertheless, we may not be aware
of the identities of all of our beneficial owners.
Regulations on Overseas Listing
On August 8, 2006, six PRC regulatory agencies, namely the MOC, the State Assets Supervision and Administration Commission, the State
Administration of Taxation, the SAIC, the China Securities Regulatory Commission, or the CSRC, and the SAFE, jointly adopted the Regulations on
Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the New M&A Rule, which became effective on September 8, 2006. This New
M&A Rule, as amended on June 22, 2009, purports, among other things, to require offshore special purpose vehicles, or SPVs, formed for overseas listing
purposes through acquisitions of PRC domestic companies and controlled by PRC companies or individuals, to obtain the approval of the CSRC prior to
publicly listing their securities on an overseas stock exchange. On September 21, 2006, the CSRC published a notice on its official website specifying
documents and materials required to be submitted to it by SPVs seeking the CSRC approval of their overseas listings.
On December 14, 2006, the CSRC published on its official website procedures regarding its approval of overseas listings by SPVs. The CSRC
approval procedures require the filing of a number of documents with the CSRC and the approval process takes several months to complete.
Regulations on Securities
The PRC Securities Law, which became effective on March 1st, 2020, stipulates that overseas securities regulatory authorities shall not carry out
investigation and evidence collection directly in the People’s Republic of China. Without the consent of the securities regulatory authority of the State
Council and the relevant State Council department(s), no organization or individual may provide the documents and materials relating to securities business
activities to overseas parties arbitrarily.
Regulations Relating to Employment
The PRC National People’s Congress promulgated the Labor Contract Law which became effective on January 1, 2008 and was amended on
December 28, 2012, and the State Council promulgated implementing rules for the labor contract law on September 18, 2008. The labor contract law and
the implementing rules impose requirements concerning, among others, the execution of written contracts between employers and employees, the time
limits for probationary periods, and the length of employment contracts. Also, under the labor contract law an employer is not permitted to establish
staffing companies to place workers with themselves or their subsidiaries, and no enterprises is permitted to provide work placement business without
obtaining a work placement license, for an enterprise that acts in violation of such provisions, the labor administrative department shall order it to stop the
illegal act, confiscate all illegal gains, if there is no illegal gain, a fine of not more than RMB50,000 shall be imposed.
On October 28, 2010, the National People’s Congress of China promulgated the PRC Social Insurance Law, which became effective on July 1, 2011.
In accordance with the PRC Social Insurance Law and other relevant laws and regulations, enterprises in China are required by PRC laws and regulations
to participate in certain employee benefit plans, including social insurance funds, namely a pension plan, a medical insurance plan, an unemployment
insurance plan, a work-related injury insurance plan, a maternity insurance plan, a housing provident fund, and a handicapped employment security fund,
and contribute to the plans or funds in amounts equal to certain percentages of salaries, including bonuses and allowances, of the employees as specified by
the local government from time to time at locations where they operate their businesses or where they are located. According to the Social Insurance Law,
an employer that fails to make social insurance contributions may be ordered to rectify the non-compliance and pay the required contributions within a
stipulated deadline and be subject to a late fee of up to 0.05% per day. If the employer still fails to rectify the failure to make social insurance contributions
within the stipulated deadline, it may be subject to a fine ranging from one to three times the amount overdue. In addition, the PRC Individual Income Tax
Law requires companies operating in China to withhold individual income tax on employees’ salaries based on the actual salary of each employee upon
payment.
Under the Foreign Investment Law, foreign-funded enterprise engaging in production or operation activities shall comply with the provisions on
labor protection and social insurance in laws and administrative regulations, handle the tax, accounting, foreign exchange and other matters according to
the relevant laws, administrative regulations and relevant provisions of the State, and accept supervision and inspection by relevant competent departments
Regulations Relating to Tax
Income Tax and Withholding Tax
The EIT Law applies a uniform 25% enterprise income tax rate to PRC resident enterprises, including both foreign-invested enterprises and
domestic enterprises. The EIT Law imposes an enterprise income tax of 10% on dividends distributed by a foreign-invested enterprise to its immediate
holding company outside of China, if such immediate holding company is considered a “nonresident enterprise” without any establishment or place within
China or if the received dividends have no connection with the establishment or place of such immediate holding company within China, unless such
immediate holding company’s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding tax rate. Pursuant to the
Arrangement between the Mainland of China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and the Prevention
of
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Fiscal Evasion with respect to Taxes on Income, the withholding tax rate in respect to the payment of dividends by a PRC enterprise to a Hong Kong
company which directly holds at least 25% equity interest in the PRC enterprise is reduced to 5% from a standard rate of 10%. Pursuant to the Notice of the
State Taxation Administration on the Issues concerning the Application of the Dividend Clauses of Tax Agreements, or Circular 81, if the relevant PRC tax
authorities determine, in their sole discretion, that a company benefits from such reduced income tax rate due to a structure or arrangement that is primarily
tax-driven, such PRC tax authorities may adjust the preferential tax treatment. As such, holding companies in Hong Kong, for example, are subject to a 5%
withholding tax rate if the holding companies directly hold no less than 25% equity interest in the PRC enterprise and are the beneficial owners of the
dividends. The Cayman Islands, where we are incorporated, does not have such a tax treaty with China. Thus, dividends paid to us by our subsidiaries in
China may be subject to the 10% withholding tax if we are considered a “non-resident enterprise” under the EIT Law.
The EIT Law provides that enterprises established outside of China whose “de facto management bodies” are located in China are considered
“resident enterprises.” The “de facto management body” is defined as the organizational body that effectively exercises overall management and control
over production and business operations, personnel, finance and accounting, and properties of the enterprise. Currently, there are no detailed rules or
precedents governing the procedures and specific criteria for determining “de facto management body”. STA issued the Notice Regarding the
Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of De Facto Management Bodies,
or Circular 82, on April 22, 2009. According to STA Circular 82, a Chinese-controlled offshore incorporated enterprise will be regarded as a PRC tax
resident by virtue of having a “de facto management body” in China and will be subject to PRC enterprise income tax on its worldwide income only if all
of the following criteria are met: (a) the primary location of the day-to- day operational management is in China; (b) decisions relating to the enterprise’s
financial and human resource matters are made or are subject to approval by organizations or personnel in China; (c) the enterprise’s primary assets,
accounting books and records, company seals, and board and shareholders meeting minutes are located or maintained in China; and (d) 50% or more of
voting board members or senior executives habitually reside in China. In addition, the STA issued the Administrative Measures on Income Taxes of
Chinese-controlled Offshore Incorporated Resident Enterprises (Trial Implementation), or Tax Trial Measures, on July 27, 2011, and effective on
September 1, 2011 and amended in 2015, providing more guidance on the implementation of Circular 82. Both Circular 82 and the Tax Trial Measures
apply only to offshore enterprises controlled by PRC enterprises or PRC enterprise groups and are not applicable to our case. But determining criteria set
forth in Circular 82 and the Tax Trial Measures may reflect the STA’s general position on how the “de facto management body” test should be applied in
determining the tax resident status of offshore enterprises, regardless of whether they are controlled by PRC enterprises or PRC enterprise groups or by
PRC or foreign individuals.
The STA issued a Public Notice Regarding Certain Corporate Income Tax Matters on Indirect Transfer of Properties by Non-Resident Enterprises,
or STA Public Notice 7, on February 3, 2015, which replaced or supplemented certain previous rules under the Circular on Strengthening Administration of
Enterprise Income Tax for Share Transfers by Non-Resident Enterprises, or STA Circular 698.
Under STA Public Notice 7, an “indirect transfer” of assets, including equity interests in a PRC resident enterprise, by non-PRC resident enterprises
may be re-characterized and treated as a direct transfer of PRC taxable assets, if such arrangement does not have a reasonable commercial purpose and was
established for the purpose of avoiding payment of PRC enterprise income tax. As a result, gains derived from such indirect transfer may be subject to PRC
enterprise income tax. According to STA Public Notice 7, “PRC taxable assets” include assets attributed to an establishment in China, immovable
properties in China, and equity investments in PRC resident enterprises. In respect of an indirect offshore transfer of assets of a PRC establishment, the
relevant gain is to be regarded as effectively connected with the PRC establishment and therefore included in its enterprise income tax filing, and would
consequently be subject to PRC enterprise income tax at a rate of 25%. Where the underlying transfer relates to the immovable properties in China or to
equity investments in a PRC resident enterprise, which is not effectively connected to a PRC establishment of a non-resident enterprise, a PRC enterprise
income tax at 10% would apply, subject to available preferential tax treatment under applicable tax treaties or similar arrangements, and the party who is
obligated to make the transfer payments has the withholding obligation. There is uncertainty as to the implementation details of STA Public Notice 7. If
STA Public Notice 7 was determined by the tax authorities to be applicable to some of our transactions involving PRC taxable assets, our offshore
subsidiaries conducting the relevant transactions might be required to spend valuable resources to comply with STA Public Notice 7 or to establish that the
relevant transactions should not be taxed under STA Public Notice 7. See “Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business
in China — It is unclear whether we will be considered as a PRC “resident enterprise” under the Enterprise Income Tax Law of the PRC, and depending on
the determination of our PRC “resident enterprise” status, dividends paid to us by our PRC subsidiaries may be subject to PRC withholding tax, we may be
subject to 25% PRC income tax on our worldwide income, and holders of our ADSs may be subject to PRC withholding tax on dividends on, and gains
realized on their transfer of, our ADSs.”
Under the EIT Law, enterprises qualified as “High New Technology Enterprises,” or HNTEs, enjoy a preferential income tax rate of 15%, rather
than the uniform income tax rate of 25% which otherwise would apply. Shanghai Evergreen Technology Co., Ltd. has qualified as an HNTE for the period
of 2017 until now under the EIT Law, and has been subject to the preferential income tax rate of 15% during such period.
On October 17, 2017, the STA issued a Public Notice of the State Administration of Taxation on Matters Concerning Withholding of Income Tax of
Non-resident Enterprises at Source, or STA Public Notice 37. This STA Public Notice 37 has entered into force as of December 1, 2017, according to
which, STA Circular 698 has been abolished from December 1, 2017.
71
Under the STA Public Notice 37 and other applicable PRC laws, the withholding agent (for example, payers of PRC-sourced income to non-PRC
residents) is obligated to withhold PRC income taxes from the payment. The withholding agent shall, within seven days of the day on which the
withholding obligation occurs, declare and remit the withholding tax to the competent tax authority at its locality. The withholding agent shall establish
account books for all tax it has withheld and remitted on a commission basis and archive relevant contractual documents, so as to record the exact
information about the enterprise income withheld and remitted for the non-resident enterprise.
Although the withholding agents have the obligation to withhold relevant PRC taxes, in the event of a failure to withhold, the non-PRC residents are
still required to pay such taxes on their own. Failure to comply with the tax payment obligations by the non-PRC residents will result in penalties, including
full payment of taxes owed, fines and default interest on those taxes.
The STA issued the Announcement of State Taxation Administration on Promulgation of the Administrative Measures on Non-resident Taxpayers Enjoying
Treaty Benefits (“STA Circular 35”) on October 14, 2019, which became effective on January 1, 2020. The STA Circular 35 further simplified the
procedures for enjoying treaty benefits. According to the STA Circular 35, no approvals from the tax authorities are required for a non-resident taxpayer to
enjoy treaty benefits, and where a non-resident taxpayer self-assesses and concludes that it satisfies the criteria for claiming treaty benefits, it may enjoy
treaty benefits at the time of tax declaration or at the time of withholding through the withholding agent, but it shall gather and retain the relevant materials
as required for future inspection, and accept follow-up administration by the tax authorities. There are also other conditions for enjoying the reduced
withholding tax rate according to other relevant tax rules and regulations. According to the Circular on Several Issues regarding the “Beneficial Owner” in
Tax Treaties, or Circular 9, which was issued on February 3, 2018 by the STA, effective as of April 1, 2018, when determining the applicant’s status of the
“beneficial owner” regarding tax treatments in connection with dividends, interest or royalties in the tax treaties, several factors, including without
limitation, whether the applicant is obligated to pay more than 50% of its income in twelve months to residents in a third country or region, whether the
business operated by the applicant constitutes the actual business activities, and whether the counterparty country or region to the tax treaties does not levy
any tax or grants tax exemption on relevant income or levies tax at an extremely low rate, will be taken into account, and they will be analyzed according to
the actual circumstances of the specific cases. This circular further provides that applicants who intend to prove his or her status of the “beneficial owner”
shall submit the relevant documents to the relevant tax bureau according to the Administrative Measures for Non-Resident Enterprises to Enjoy Treatments
under Tax Treaties. Accordingly, GreenTree Hotel (Hong Kong), Limited may be able to enjoy the 5% withholding tax rate for the dividends they receive
from our PRC subsidiaries, respectively, if they satisfy the conditions prescribed under Circular 81 and other relevant tax rules and regulations, and obtain
the approvals as required. However, if the relevant tax authorities consider the transactions or arrangements we have are for the primary purpose of
enjoying a favorable tax treatment, the relevant tax authorities may adjust the favorable withholding tax in the future.
PRC Value-Added Tax
On March 23, 2016, the Ministry of Finance of China and the State Administration of Taxation of China jointly issued the Circular on the
Nationwide Implementation of Pilot Program for the Collection of Value Added-Tax Instead of Business Tax, or Circular 36, which became effective on
May 1, 2016. Subsequent to the effectiveness of Circular 36, most of our PRC subsidiaries’ business will be subject to value-added tax, or VAT, at a rate of
6% and they would be permitted to offset input VAT by providing valid VAT invoices received from vendors against their VAT liability.
According to Circular 36, the entities and individuals providing the services within the PRC shall be subject to VAT. The services are treated as
being provided within the PRC where either the service provider or the service recipient is located in the PRC. The services subject to VAT include the
provision of financial services such as transferring financial instruments. Based on the definition of “financial instruments” under Circular 36, the ADSs
and/ shares are likely to be treated as financial instruments. As such, where a holder of the ADSs and/ shares who is an entity or individual located outside
of the PRC re-sells the ADSs and/ shares to an entity or individual located outside of the PRC and derives any gain, since neither the service provider nor
the service recipient is located in the PRC, theoretically Circular 36 does not apply and the buyer does not have the obligation to withhold the VAT or the
local levies. However, there is uncertainty as to the applicability of VAT if either the seller or buyer of ADSs and/ shares is located within the PRC.
On April 4, 2018, the MOF and STA jointly promulgated the Circular of the Ministry of Finance and the STA on Adjustment of Value-Added Tax
Rates, or Circular 32. Circular 32 became effective on May 1, 2018 and shall supersede any previously existing provisions in the case of any inconsistency.
Further, On March 20, 2019, the MOF, the STA and the General Administration of Customs jointly issued the Announcement on Policies for Deepening the
VAT Reform, or Announcement 39, to further slash value-added tax rates. According to the Announcement 39, (i) for general VAT payers’ sales activities
or imports that are subject to VAT at an existing applicable rate of 16% or 10%, the applicable VAT rate is adjusted to 13% or 9% respectively; (ii) for the
agricultural products purchased by taxpayers to which an existing 10% deduction rate is applicable, the deduction rate is adjusted to 9%; (iii) for the
agricultural products purchased by taxpayers for production or commissioned processing, which are subject to VAT at 13%, the input VAT will be
calculated at a 10% deduction rate; (iv) for the exportation of goods or labor services that are subject to VAT at 16%, with the applicable export refund at
the same rate, the export refund rate is adjusted to 13%; and (v) for the exportation of goods or cross-border taxable activities that are subject to VAT at
10%, with the export refund at the same rate, the export refund rate is adjusted to 9%. The Announcement 39 came into effect on April 1, 2019 and shall
prevail in case of any conflict with existing provisions.
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C.
Organizational Structure
Corporate Structures
The following diagram illustrates our corporate structure and the place of organization and ownership interest of each of our subsidiaries as of the
date of this annual report. It omits certain entities that are immaterial to our results of operations, business and financial condition. Unless otherwise
indicated, equity interests depicted in this diagram are held as to 100%.
Subsidiaries of GreenTree Hospitality Group Ltd.
An exhibit containing a list of our significant subsidiaries has been filed with this annual report.
73
D.
Property, Plants and Equipment
Please refer to “B. Business Overview—Facilities” for a discussion of our property, plants and equipment.
ITEM 4A. UNRESOLVED STAFF COMMENTS
None.
ITEM 5.
OPERATING AND FINANCIAL REVIEW AND PROSPECTS
Unless otherwise stated, the discussion and analysis of our financial condition and results of operation in this section apply to our financial
information as prepared according to U.S. GAAP. You should read the following discussion and analysis of our financial condition and operating results in
conjunction with our consolidated financial statements and the related notes included elsewhere in this annual report. The following discussion contains
forward-looking statements based upon current expectations that involve risks and uncertainties. Our actual results and the timing of selected events may
differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Item 3. Key
Information—D. Risk Factors.”
Overview
We are the leading pure play franchised hotel operator in China. We achieved more than 95.0% of franchised-and-managed hotels in our hotel
network as early as 2013, and currently operated 99.1% of franchised-and-managed hotels in our network. Our pure play franchised model allows us to
expand rapidly in an asset-light manner and have brought us substantial financial performance in terms of profitability, return on investments and success to
its franchisees.
As of December 31, 2020, our nationwide hotel network consisted of 4,340 hotels with 315,335 rooms in China, covering all 4 centrally-
administrated municipalities and 345 cities throughout all 31 provinces and autonomous regions in China, as well as an additional 1,186 hotels that were
contracted for or under development. We were the fourth largest hotel group in China in terms of number of hotels and rooms according to China Hotel
Association. We operate a rapidly-growing hotel networks in China – from 2012 to 2020, we grew from 792 to 4,340 hotels at a CAGR of 23.7% and from
70,934 to 315,335 rooms at a CAGR of 20.5%.
We have built a strong suite of well-recognized and diversified brands, each with unique attributes and strengths to appeal to different consumer
segments and franchisee needs, covering economy hotels, mid-scale hotels, mid-to-up-scale hotels, and luxury hotels. Over the years, we have successfully
forged an all-win ecosystem for our franchisees, guests and employees through a highly effective and scalable franchise management system, a set of
strong direct sales channels coupled with an established membership program and a suite of state-of-the-art technologies and tools optimizing hotel
operations and enhancing guest experiences.
Factors Affecting Our Results of Operations
While our business is affected by factors relating to general economic conditions and the hospitality industry in China, we believe that our results of
operations are also affected by company specific factors, including, among others:
•
•
The total number of hotels and hotel rooms in our hotel network. Our revenues are affected to a significant extent by the number of hotels and
hotel rooms we have in operation. We generate substantially all of our revenues from room nights sold at our leased-and-operated hotels and
the franchise management fees we charge to each of our franchised-and-managed hotels. Furthermore, we believe expanding geographic
coverage of our hotel network through increasing the number of hotels will enhance our brand recognition. Our ability to expand our hotel
network depends on whether we can provide consistent quality services to our guests and franchisees and whether we can enhance our brand
recognition in the market and win the competition for suitable property sites and quality franchisee candidates.
The proportion of mature hotels in our hotel portfolio. We define mature hotels as those that have been in operation for more than six months.
It typically takes six months for our newly opened franchised-and-managed hotels to ramp up before such hotels can generate normal and
stable franchise management fees and for our new leased-and-operated hotels’ income to exceed the hotel operating costs which are generally
fixed in nature.
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The operation of each leased-and-operated hotel goes through three stages: development, ramp up and mature operations. During the ramp up stage,
when the occupancy rate is relatively low, revenues generated by these new leased-and-operated hotels may be insufficient to cover their operating costs.
The lower franchise management fees generated by our franchised-and-operated hotels during the ramp up stage and the pre-opening expenses incurred
during the development stage and the lower profitability during the ramp-up stage for our leased-and-operated hotels may have a significant negative
impact on our financial performance.
The table below illustrates the net increases of our hotels during 2018, 2019 and 2020.
Hotels opened
Hotels closed
Net increase in total hotels
2018
Year Ended December 31,
2019
2020
554
(86)
468
607
(140)
467
538
155
383
We track the performance of our hotels by comparing hotel revenue of our hotels during ramp up stage and mature hotels, calculated on a monthly
rolling basis, taking into account the total number of hotels during ramp up stage and mature hotels in any particular period of time.
The table below illustrates the comparison of performance between mature hotels and hotels during ramp up stage.
Mature franchised-and-managed hotels(1)
RevPAR (in RMB)
Franchised-and-managed hotels during ramp up stage
RevPAR (in RMB)
(1)
As of end of the year.
Mature leased-and-operated hotels(1)
RevPAR (in RMB)
Revenue (in RMB thousands)
(1)
As of end of the year.
2018
Year Ended December 31,
2019
2020
2,360
134
368
92
3,527
138
396
86
3,895
105
405
101
2018
Year Ended December 31,
2019
29
139
212,672
33
140
253,421
2020
32
102
227,074
•
•
•
The fixed nature of our hotel operating costs. For our leased-and-operated hotels, a significant portion of our operating costs and expenses,
including rental and base salary, is generally fixed. As a result, an increase in our revenues achieved through higher RevPAR will generally
result in higher profitability, whereas a decrease in our revenues could result in a disproportionately large decrease in our earnings. For
franchised-and-managed hotels, the fixed cost components are relatively limited, and the incremental costs associated with each additional
franchisee are minimal, which helps us achieve economies of scale as we attract more franchisees over time.
Seasonality and special events. The hospitality industry is subject to fluctuations in revenues due to seasonality. Generally, the first quarter, in
which both the New Year and Spring Festival holidays fall, accounts for a lower percentage of our annual revenues than the other quarters of
the year. In addition, certain special events, such as large-scale exhibition, concerts or sports events, may increase the demand for our hotels
significantly as such special events may attract travelers into and within the regions in China where we operate hotels.
The COVID-19 pandemic outbreak. The hospitality industry is largely dependent on commercial activities and travel, which have been
materially and adversely affected by COVID-19 since early 2020. Although the Chinese government implemented travel restrictions starting
from March 2020, such travel restrictions in China have been gradually lifted in regions where the pandemic is under control. Although
China’s economic outlook has recovered and improved since the beginning of the COVID-19 outbreak, COVID-19 as well as government
policies and measures adopted in response to it may still put pressure on the hospitality industry and our business. Any further resurgence of
COVID-19 could materially and adversely affect our business and results of operations. See “Item 3. Key Information — D. Risk Factors —
Risks Related to Our Business — We are subject to various operational risks inherent in the franchised-and-managed business model” and
“— Our financial and operating performance may be adversely affected by epidemics, natural disasters and other catastrophes.”
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Critical Accounting Policies
We prepare financial statements in accordance with accounting principles generally accepted in the United States, or U.S. GAAP, which requires us
to make judgments, estimates and assumptions that affect the reported amounts of our assets and liabilities and the disclosure of our contingent assets and
liabilities at the end of each fiscal period and the reported amounts of revenues and expenses during each fiscal period. We evaluate these judgments and
estimates based on our own historical experience, knowledge and assessment of current business and other conditions, our expectations regarding the future
based on available information and assumptions that we believe to be reasonable, which together form our basis for making judgments about matters that
are not readily apparent from other sources. Since the use of estimates is an integral component of the financial reporting process, our actual results could
differ from those estimates. Some of our accounting policies require a higher degree of judgment than others in their application.
The selection of critical accounting policies and estimates, the judgments and other uncertainties affecting application of those policies and the
sensitivity of reported results to changes in conditions and assumptions are factors that should be considered when reviewing our financial statements. We
believe the following accounting policies involve the most significant judgments and estimates used in the preparation of our financial statements.
Revenue recognition
Our revenues from leased-and-operated hotels are primarily derived from hotel operations, including the rental of rooms and food and beverage
sales. Each of these products and services represents an individual performance obligation and, in exchange for these services, we receive fixed amounts
based on fixed rates or fixed standalone selling price. Revenue is recognized when rooms are occupied, and food and beverages are sold. Sublease rental
revenues as the respective performance obligations are derived from the subleasing of partial space of leased-and-operated hotels and is recorded in leased-
and-operated hotel revenue in the consolidated statements of comprehensive income on a straight-line basis over the contractual lease term satisfied.
Our revenues from franchised-and-managed hotels are derived from franchise agreements where the franchisees are required to pay (i) an initial
one-time non-refundable franchise fee, and (ii) continuing franchise fees, which mainly consist of on-going management and service fees based on a certain
percentage of the room revenues of the franchised-and-managed hotels and central reservation system (“CRS”) usage fee based on a fixed rate per
transaction. For franchised-and-managed hotels, we have a performance obligation to provide franchisees a license to our hotel system intellectual property
for use of certain of our brand names. The one-time franchise fees are fixed consideration payable upon submission of a franchise application or renewal
and are recognized on a straight-line basis over the initial or renewal term of the franchise agreements. We do not consider this advance consideration to
include a significant financing component, since it is used to protect us from the franchisees failing to adequately complete some or all obligations under
the contract. The continuing fees represent variable consideration, as the transaction price is based on a percentage of underlying service revenue is
recognized by the franchisees’ operations. We recognize continuing franchise fees on a monthly basis over the term of the agreement as those amounts
become payable.
In addition, we designate hotel managers to certain hotels and accounts for hotel manager fees related to the hotels under the franchise program as
revenues. Pursuant to the franchise-and-management agreements, we charge the franchisees fixed hotel manager fees to compensate us for the franchised-
and-managed hotel managers’ salaries, social welfare benefits and certain other out-of-pocket expenses as incurred. The hotel manager fee is recognized as
revenue on a monthly basis.
We invite our customers to participate in a membership program with four tiers of membership – E-membership, R-membership, gold membership
and platinum membership. A one-time membership fee is charged for new members except for the E-membership. The membership automatically expires
after two years in the event of non-usage and is automatically renewed if used at least once within a two-year period. Members enjoy discounts on room
rates, priority in hotel reservation, and accumulate membership points for their paid stays, which can be redeemed for membership upgrades, room night
awards and other gifts within two years after the points are earned.
Membership fees from our membership program are earned and recognized on a straight-line basis over the expected membership duration of the
different membership levels. Such duration is estimated based on the our experience and is adjusted on a periodic basis to reflect changes in membership
retention. The membership duration is estimated to be three to five years depending on membership level.
Membership points earned by members represent a material right to free or discounted goods or services in the future. The membership program has
one performance obligation that consists of marketing and managing the program and arranging for award redemptions by members. The amount of
revenue we recognize upon point redemption is impacted by the estimate of the “breakage” for points that members will never redeem. We estimate
breakage based on our historical experience and expectations of future member behavior and will true up the estimated breakage at the end of each period.
We recognized revenue net of reimbursement paid to franchisees as our performance obligation is to facilitate the transaction between the member and the
franchised and managed hotels.
Impairment of long lived assets
We evaluate impairment of our long-lived assets to be held and used, including property and equipment, definite-lived intangible assets and other
non-current assets, when events or changes in circumstances indicate, in management's judgment, that the carrying value of such assets may not be
recoverable in accordance with ASC subtopic 360-10, Property, Plant and Equipment-Overall. Recoverability of an asset to be held and used is measured
by a comparison of the carrying amount of the asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying
value of an asset exceeds its estimated undiscounted
76
future cash flows, an impairment charge is recognized by the amount that the carrying value exceeds the estimated fair value. Fair value is generally
determined by discounting the cash flows expected to be generated by the assets, when the market prices are not readily available for the long-lived assets.
We evaluate the trademark, which can be treated as infinite lived intangibles, at the end of each reporting period to determine whether events and
circumstances continue to support an indefinite useful life. Impairment is tested annually or more frequently if events or changes in circumstances indicate
that it might be impaired.
Long-term Investments
Our long-term investments mainly consist of equity-method investments, equity investments with readily determinable fair values and equity
investments without readily determinable fair values and an available-for-sale debt investment.
Investments in entities in which we have significant influence but do not own a majority equity interest or otherwise control are accounted for using
equity-method investments in accordance to ASC 323-10, Investments — Equity Method and Joint Ventures: Overall. The share of earnings or losses of
such investees are recorded in earnings. We record impairment losses on these investments when the impairment is deemed other-than-temporary.
Investments in equity securities that have readily determinable fair values (except those accounted for under the equity method of accounting or
those that result in consolidation of the investee) are measured at fair value, with unrealized gains and losses from fair value changes recognized in net
income in the consolidated statements of comprehensive income.
For investments in equity securities without readily determinable fair values, we elected to use the measurement alternative to measure at cost plus
or minus changes from observable price changes in orderly transactions for the identical or a similar investment of the same issuer. These investments are
measured at fair value on a nonrecurring basis when there are events or changes in circumstances that may have a significant adverse effect. An impairment
loss is recognized in the consolidated statements of comprehensive income equal to the amount by which the carrying value exceeds the fair value of the
investment. Prior to the adoption of ASU 2016-01 Financial Instruments – Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets
and Financial Liabilities on January 1, 2019, these investments were accounted for using the cost method of accounting, measured at cost less other-than-
temporary impairment.
The available-for-sale debt investment is convertible debt instruments issued by a private company that is redeemable at the Company’s option,
which are measured at fair value, with unrealized gains and losses from fair value changes recognized in other comprehensive income and interest income
recognized in net income in the consolidated statements of comprehensive income. An impairment loss on the available-for-sale debt investments, if any, is
recognized in earnings when the decline in value is determined to be other-than-temporary.
Income taxes
We account for income taxes using the liability method, where deferred tax assets and liabilities are recognized for the future tax consequences
attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating
loss carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which
temporary differences are expected to be recovered or settled. A valuation allowance is provided to reduce the amount of deferred tax assets if it is
considered more likely than not that some or all of the deferred tax assets will not be realized.
We recognize the benefit of a tax position if the tax position is more likely than not to prevail based on the technical merits of the tax position. Tax
positions that meet the “more likely than not” threshold are measured at the largest amount of tax benefit that has a greater than fifty percent likelihood of
being realized upon settlement. We re-assessed our liability for unrecognized tax benefits that may be affected by changing interpretations of laws, rulings
by tax authorities, changes and/or developments with respect to tax audits, and expiration of the statute of limitations. Changes in recognition and
measurement estimates are recognized in the period in which the changes occur. We account for interest and penalties related to an uncertain tax position as
a component of income taxes.
77
Share-based compensation
Share based awards granted to employees are accounted for under ASC 718, “Compensation—Stock Compensation”, which requires that such
share-based awards granted to employees be measured based on the grant date fair value and recognized as compensation expense a) immediately at grant
date if no vesting conditions are required; or b) using accelerated method, net of estimated forfeitures, over the requisite service period, which is the vesting
period.
Litigation and contingencies
From time to time are, and in the future, we may be, parties to or targets of lawsuits, claims, investigations, and proceedings, including but not
limited to non-compliance respect to licenses and permits, franchise agreements and lease contracts, which are handled and defended in the ordinary course
of business. We may be unable to estimate the reasonably possible loss or a range of reasonably possible losses until developments in such matters have
provided sufficient information to support an assessment of the range of possible loss, such as quantification of a damage demand from plaintiffs, discovery
from other parties and investigation of factual allegations, rulings by the court on motions or appeals, or the progress of settlement negotiations. We accrue
a liability for such matters when it is probable that a liability has been incurred and the amount can be reasonably estimated. When we are not able to
reasonably estimate a single amount within a range, we accrue the minimum amount. We expense legal costs, including those expected to be incurred in
connection with a loss contingency, as incurred.
Business combinations
We account for all business combinations under the purchase method in accordance with ASC 805, Business Combinations. The cost of an
acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued. The
costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are
measured separately at their fair value as of the acquisition date, irrespective of the extent of any noncontrolling interests. The excess of (i) the total of the
cost of the acquisition, fair value of the noncontrolling interests and acquisition date fair value of any previously held equity interest in the acquiree over
(ii) the fair value of the identifiable net assets of the acquiree is recorded as goodwill. If the cost of acquisition is less than the fair value of the identifiable
net assets of the acquiree, the difference is recognized directly in earnings.
The determination and allocation of fair values to the identifiable net assets acquired, liabilities assumed and noncontrolling interest is based on
various assumptions and valuation methodologies requiring considerable judgment. The most significant variables in these valuations are discount rates,
terminal values, the number of years on which to base the cash flow projections, as well as the assumptions and estimates used to determine the cash
inflows and outflows. We determine discount rates to be used based on the risk inherent in the acquiree’s current business model and industry comparisons.
Although we believe that the assumptions applied in the determination are reasonable based on information available at the date of acquisition, actual
results may differ from forecasted amounts and the differences could be material.
Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the identifiable assets acquired less liabilities assumed of an
acquired business. Our goodwill as of December 31, 2019 and 2020 was related to our acquisition of subsidiaries and business. We follow ASC subtopic
350-20, Intangibles-Goodwill and Other: Goodwill. Goodwill and business acquired in a business combination are not amortized, but instead tested for
impairment at least annually, or more frequently if certain circumstances indicate a possible impairment may exist.
In accordance to ASC 350-20, we have assigned and assessed goodwill for impairment at the reporting unit level. A reporting unit is an operating
segment or one level below the operating segment. We have determined that we have one reporting unit, which is also our only reportable segment.
We have the option to first assess qualitative factors to determine whether it is necessary to perform the two-step test in accordance with ASC 350-
20, Testing Goodwill for Impairment. If we believe, as a result of the qualitative assessment, that it is more-likely-than-not that the fair value of the
reporting unit is less than its carrying amount, the two-step quantitative impairment test described above is required. Otherwise, no further testing is
required. In the qualitative assessment, we consider primary factors such as industry and market considerations, overall financial performance of the
reporting unit, and other specific information related to the operations. In performing the two-step quantitative impairment test, the first step compares the
carrying amount of the reporting unit to the fair value of the reporting unit based on either quoted market prices of the ordinary shares or estimated fair
value using a combination of the income approach and the market approach. If the fair value of the reporting unit exceeds the carrying value of the
reporting unit, goodwill is not impaired and we are not required to perform further testing. If the carrying value of the reporting unit exceeds the fair value
of the reporting unit, then we must perform the second step of the impairment test in order to determine the implied fair value of the reporting unit’s
goodwill. The fair value of the reporting unit is allocated to its assets and liabilities in a manner similar to a purchase price allocation in order to determine
the implied fair value of the reporting unit goodwill. If the carrying amount of the goodwill is greater than its implied fair value, the excess is recognized as
an impairment loss.
78
In 2018 and 2019, we performed a qualitative assessment for the reporting unit. In 2020, we elected to choose to bypass the qualitative assessment
and proceed directly to perform a quantitative test.
Key Performance Indicators
We utilize a set of non-financial and financial key performance indicators which our senior management reviews frequently. The review of these
indicators facilitates timely evaluation of the performance of our business and effective communication of results and key decisions, allowing our business
to react promptly to changing customer demands and market conditions.
Our non-financial key performance indicators consist of increase in the total number of hotels and hotel rooms in our hotel network, as well as
RevPAR achieved by our leased-and-operated hotels and franchised-and-managed hotels. RevPAR is a commonly used operating measure in the hospitality
industry and is defined as the product of average occupancy rates and average daily rates achieved. Occupancy rates of our hotels mainly depend on the
locations of our hotels, product and service offering, the effectiveness of our sales and brand promotion efforts, our ability to effectively manage hotel
reservations, the performance of managerial and other employees of our hotels, as well as our ability to respond to competitive pressure. We set the room
rates of our hotels primarily based on the location of hotels, room rates charged by our competitors within the same locality, and our relative brand and
product strength in the city or city cluster.
Our financial key performance indicators consist of revenues, operating costs and expenses, which are discussed in greater detail in the following
paragraphs. In addition, we use Adjusted EBITDA, a non-GAAP financial measure, as a key financial performance indicator to assess our results of
operations before the impact of investing and financing transactions and income taxes. We believe that Adjusted EBITDA is widely used by other
companies in the hospitality industry and may be used by investors as a measure of our financial performance. See “— Results of Operations” for a
reconciliation of Adjusted EBITDA to net income.
Revenues
We primarily derive our revenues from operation of our leased-and-operated hotels and various types of fees we charge our franchisees in relation to
our franchised-and-managed hotels. We also generate revenue from the one-time membership fees charged to our hotel guests. Our revenues are net of a
value-added tax of 6% and other related taxes. The following table sets forth our revenues generated by our franchised-and-managed hotels and leased-and-
operated hotels, both in absolute amount and as a percentage of total revenues for the year indicated.
Revenues:
Leased-and-operated hotels(1)
Franchised-and-managed hotels
Others
Total revenues
2018
2019
RMB
%
RMB
%
RMB
2020
US$
212,672
692,943
-
905,615
23.5
76.5
-
253,421
831,340
7,032
100.0 1,091,793
23.2 227,074
76.1 677,481
25,455
0.7
100.0 930,010
34,801
103,828
3,901
142,530
%
24.4
72.9
2.7
100.0
•
Franchised-and-managed Hotels. In 2018, 2019 and 2020, we generated revenues of RMB692.9 million, RMB831.3 million and RMB677.5 million (US$103.8 million) from our
franchised-and-managed hotels, which accounted for 76.5% 76.1% and 72.9% of our revenues for the respective years, which revenues include revenues from membership fees
of franchised-and-managed hotels.
We select franchisees who are property owners, existing hotel operators or hotel investors. We train and manage general managers for our
franchised-and-managed hotels and impose the same standards on all franchised-and-managed hotels to ensure product quality and consistency across our
hotel network. Pursuant to the franchise-and-management agreements, we charge the franchisees fixed hotel manager fees to compensate us for the
franchised-and-managed hotel managers’ salaries, social welfare benefits and certain other out-of-pocket expenses as incurred. The hotel manager fee is
recognized as revenue on a monthly basis. Management services we provide to our franchisees generally include appointing and training hotel managers,
obtaining access to and integrating into our central reservation system and our proprietary IT system, providing sales and marketing support, conducting
quality assurance inspections, and providing other operational support and information. Our franchisees are responsible for operating expenses and the
costs of developing and operating the hotels, including renovating the hotels according to our standards. We believe that our franchised-and-managed
model has enabled us to quickly and effectively expand our geographical coverage and increase our market share in an asset-light manner by utilizing the
local knowledge and relationships of our franchisees and the properties that they may own or have access to which are suitable for future hotel business
cooperation with us.
79
Our revenues from franchised-and-managed hotels are primarily affected by the number of hotels and the revenues generated by the franchised-and-
managed hotels. Our franchise agreements typically run for an initial term of 10 to 20 years. We collect franchise management fees from our franchisees
and do not bear loss, if any, incurred by our franchisees. Our franchisees are generally required to pay us an initial franchise fee ranging between
RMB150,000 and RMB250,000, depending on the number of rooms in the hotel. They are also responsible for all costs and expenses related to hotel
construction and renovation. In addition, our franchise agreements typically provide for a monthly franchise management fee of 3% to 5% of the total
revenues generated by each franchised-and-managed hotel. In general, we charge franchisees who open multiple hotels under our franchised-and-managed
model a lower fee to reward their loyalty. On average, we charged our franchisees a monthly franchise management fee of 4.4%, 4.5% and 4.5% of the total
revenues generated by each franchised-and-managed hotel in 2018, 2019 and 2020. Due to the impact of COVID-19, we supported our franchisees by
temporarily reducing both their recurring franchisee fee and central reservation fee by 50% nationwide, and by temporarily waiving entirely both the
recurring franchisee fee and the central reservation fee for all hotels under requisition or located in Hubei Province. All these policies resulted in a lower
effective ratio of monthly franchisee fees. We also collect from franchisees a reservation fee on a per room night basis for using our central reservation
system, an annual IT system maintenance fee and a part of the membership registration fee to service customers who join our membership program at
franchised-and-managed hotels. A number of these hotel general managers are our direct employees and the franchisees will reimburse us the general
managers’ salary which is recognized as part of our revenues.
The table below sets forth the revenues from initial franchise fee and recurring franchise management fee and others, both in absolute amount and as
a percentage of our revenues generated from franchised-and-managed hotels for the years indicated:
Initial franchise fee
Recurring franchise management fee
Revenues from franchised-and-
managed hotels
2018
RMB
42,806
650,137
2019
%
RMB
6.2
54,930
93.8 776,410
%
RMB
6.6
61,051
93.4 616,430
2020
US$
9,357
94,471
%
9.0
91.0
692,943
100.0 831,340
100.0 677,481 103,828
100.0
Revenues from recurring franchise management fee and others as a percentage of our revenues from franchised-and-managed hotels were 93.8% in
2018, 93.4% in 2019 and 91.0% in 2020.
•
Leased-and-operated Hotels. In 2018, 2019 and 2020, we generated revenues of RMB212.7 million, RMB253.4 million and RMB227.1 million
(US$34.8 million) (including RMB53.9 million, RMB74.9 million and RMB 77.7 million (US$11.9 million) sublease rental revenue for 2018,
2019 and 2020, respectively) from our leased-and-operated hotels, which accounted for 23.5%, 23.2% and 24.4% of our revenues for the
respective years.
For our leased-and-operated hotels, we own or lease properties from property owners or lessors and we are responsible for hotel conversion and
customization to conform to our standards, as well as for repairs and maintenance and operating costs and expenses of properties over the term of the lease.
We are also responsible for hotel operations and management, including hiring, training and supervising the hotel managers and employees required to
operate our hotels and purchasing supplies. Our typical lease term ranges from 10 to 20 years with an initial three to six-month rent-free period. We
generally pay rent on a quarterly or semi-annual basis.
Our revenues generated from leased-and-operated hotels are significantly affected by the following:
•
•
•
the total number of leased-and-operated hotels in our hotel network;
the total number of leased-and-operated hotel rooms in our hotel network; and
RevPAR achieved by our leased-and-operated hotels, which represents the product of average daily rates and occupancy rates.
The growth of revenues generated from our leased-and-operated hotels depend significantly upon our ability to expand our hotel network into new
locations in China and maintain competitive rates.
80
Operating Costs and Expenses. Our operating costs and expenses consist of hotel operating costs, selling and marketing expenses and general and
administrative expenses. The following table sets forth the components of our operating costs and expenses, both in absolute amount and as a percentage of
total revenues for the year indicated.
Operating costs and expenses:
Hotel operating costs:
Rental
Utilities
Personnel costs
Depreciation and amortization
Consumables, food and beverage
Costs of hotel managers of
franchised-and-managed hotels
Other costs of franchised-and-managed hotels
Others
Total hotel operating costs
Selling and marketing expenses
General and administrative expenses
Other operating expenses
Total operating costs and expenses
2018
RMB
%
Year Ended December 31,
2019
RMB
%
RMB
(in thousands, except for percentages)
2020
US$
%
76,055
19,264
33,715
21,313
19,276
70,480
22,353
11,963
274,419
47,398
95,261
5,946
423,024
8.4
2.1
3.7
2.4
2.1
79,597
19,119
38,277
34,727
32,338
96,565
7.8
29,193
2.5
1.3
9,011
30.3 338,827
5.2
84,970
10.5 184,988
0.7
3,287
46.7 612,072
7.3 118,295
15,372
1.8
41,331
3.5
50,324
3.2
43,258
3.0
18,130
2,356
6,334
7,712
6,630
91,665
8.8
22,986
2.7
0.8
9,291
31.1 392,522
7.8
75,347
16.9 172,558
0.3
56.1 642,158
1,731
14,048
3,523
1,424
60,157
11,547
26,446
265
98,415
12.7
1.7
4.4
5.4
4.7
9.9
2.5
1.0
42.2
8.1
18.5
0.2
69.0
•
•
•
Hotel operating costs. Our hotel operating costs consist of costs and expenses directly attributable to the operations of our franchised-and-
managed and leased-and-operated hotels. Operating costs primarily include costs related to our leased and operated hotels, including rental
payments and utility costs, compensation and benefits for our hotel based employees, costs of hotel room consumable products, such as
bedding accessories, towel and sanitary amenities, depreciation and amortization of leasehold improvements and others including
maintenance expenses, telecommunication expenses and public service charges, as well as costs related to our franchised-and-managed
hotels, including (i) compensation and benefits for franchised-and-managed hotel general managers appointed and trained by us, the regional
managers of the operating department and other headquarter personnel that serve the franchise and managed hotels, and (ii) related travel and
telecommunication expenses.
Selling and marketing expenses. Our selling and marketing expenses consist primarily of commissions to travel intermediaries, expenses for
marketing programs and materials, expenses in relation to our membership program, compensation and benefits for our sales and marketing
personnel, and others including meals and travel expenses for our sales and marketing personnel.
General and administrative expenses. Our general and administrative expenses consist primarily of compensation and benefits, including
share-based compensation, for our corporate and regional office employees and other employees who are not sales and marketing or hotel-
based employees, costs of third-party professional services, travel and accommodation expenses, bad debt provision and other expenses
which include bank charges and stamp duty.
81
A.
Results of Operations
The following table sets forth a summary of our consolidated results of operations, both in absolute amount and as a percentage of total revenues for
the year indicated. This information should be read together with our consolidated financial statements and related notes included elsewhere in this annual
report. We believe that the year-to-year comparison of operating results should not be relied upon as being indicative of future performance.
2018
RMB
%
Year Ended December 31,
2019
%
RMB
(in thousands, except for percentage)
RMB
2020
US$
%
Consolidated Statement of
Comprehensive Income Data:
Revenues:
Leased-and-operated hotels
Franchised-and-managed hotels
others
Total revenues
Operating costs and expenses:
Hotel operating costs
Selling and marketing expenses
General and administrative expenses
Other operating expense
Total operating costs and expenses
Other operating income
Income from operations
Interest income and other, net
Interest expenses
Gains (losses) from investments in equity securities
Other income/expense, net
Income before income taxes
Income tax expense
Income before share of losses in equity
investees
Share of losses (gains) in equity investees, net
of tax
Net income
Net loss attributable to noncontrolling interests
Net income attributable to ordinary
shareholders
212,672
692,943
905,615
(274,419)
(47,398)
(95,261)
(5,946)
(423,024)
22,570
505,161
49,660
(542)
(57,775)
35,735
532,239
(152,718)
23.5
76.5
253,421
831,340
7,032
100.0 1,091,793
34,801
23.2 227,074
76.1 677,481 103,828
3,901
0.7
25,455
100.0 930,010 142,530
(30.3)
(5.2)
(10.5)
(0.7)
(46.7)
2.5
55.8
5.5
(0.1)
(6.4)
3.9
58.8
(16.9)
(338,827)
(84,970)
(184,988)
(3,287)
(612,072)
24,832
504,553
66,088
(2,506)
55,254
2,691
626,080
(189,568)
(31.1) (392,522)
(7.8)
(75,347)
(16.9) (172,558)
(1,731)
(0.3)
(56.1) (642,158)
2.3
31,399
46.2 319,251
72,934
6.1
(3,456)
(0.2)
(36,774)
5.1
0.2
2,297
57.3 354,252
(17.4) (110,459)
(60,157)
(11,547)
(26,446)
(265)
(98,415)
4,812
48,927
11,178
(529)
(5,636)
352
54,292
(16,929)
24.4
72.9
2.7
100.0
(42.3)
(8.1)
(18.5)
(0.2)
(69.1)
3.4
34.3
7.8
(0.4)
(4.0)
0.2
38.1
(11.9)
379,521
41.9
436,512
40.0 243,793
37,363
26.2
(8,301)
371,220
491
(0.9)
41.0
0.1
1,262
437,774
4,944
0.1
910
40.1 244,703
16,641
0.5
139
37,502
2,551
0.1
26.3
1.8
371,711
41.0
442,718
40.5 261,344
40,053
28.1
The following tables present certain unaudited financial data and selected operating data as of and for the years ended December 31, 2018, 2019 and
2020:
Selected Operating Data:
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Total hotel rooms in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Number of cities
2018
As of December 31,
2019
2020
2,757
2,782
29
221,529
217,795
3,734
290
3,957
3,923
34
290,026
285,736
4,290
339
4,340
4,300
40
315,335
310,447
4,888
345
82
Occupancy rate (as a percentage)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
Average daily rate (in RMB)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
RevPAR (in RMB)
Total hotels in operation
Franchised-and-managed hotels
Leased-and-operated hotels
(1)
Based on the number of available rooms.
Non-GAAP Financial Data
Adjusted EBITDA(1)
Adjusted EBITDA Margin(2)
2018
Year Ended December 31,
2019(3)
2020
82.1%
82.3%
68.0%
164
163
205
135
134
139
80.9%
81.1%
66.1%
170
169
211
137
137
140
68.7%
68.9%
57.8%
152
152
179
105
105
104
2018
RMB
Year Ended December 31,
2019
RMB
RMB
(in thousands, except for percentage)
2020
US$
514,086
56.8%
523,374
47.9%
355,453
38.2%
54,476
38.2%
(1)
(2)
(3)
We believe that Adjusted EBITDA, as we present it, is a useful financial metric to assess our operating and financial performance before the impact of investing and financing
transactions, income taxes and certain non-core and non-recurring items in our financial statements.
In 2019 and prior years, Adjusted EBITDA (non-GAAP) was previously calculated as net income plus other operating expenses, income tax expense, share of losses in equity investees
(net of tax), interest expense, share-based compensation, depreciation and amortization, losses on investments in equity securities, one-time fees and expenses, provision for bad debt and
other expense net, but excludes other operating income, interest income and other, net, gains on investments in equity securities, share of gains in equity investees (net of tax) and other
income net. In 2020, we revised our presentation and method of calculating Adjusted EBITDA (non-GAAP). Adjusted EBITDA (non-GAAP) is currently calculated as as net income
plus other operating expenses, income tax expense, interest expense, depreciation and amortization, losses from investment in equity securities, share of loss in equity investees (net of
tax), but excludes other operating income, interest income and other net, gains from investment in equity securities, share of gain in equity investees (net of tax) and other income net.
Our Adjusted EBITDA for the years ended December 31, 2015, 2016, 2017, 2018 and 2019 presented above have been retrospectively adjusted and prepared in accordance with this new
calculation method.
Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by our total revenues.
Our Occupancy rate, Average daily rate and RevPAR data for the year ended December 31, 2019 presented above reflect the impact of Argyle Hotel Management Group (Australia) Pty
Ltd, or Argyle, and Urban Hotel Group, or Urban, only after we acquired them, and began consolidating them in our financial statements, starting from April 2019 and December 2019,
respectively. If such Occupancy rate, Average daily rate and RevPAR data were also to reflect the full year impact of Argyle and Urban prior to the respective acquisitions, and for the
full year ended December 31, 2019: our Occupancy rate would have been 77.8% for Total hotels in operation, with 78.0% for Franchised-and-managed hotels and 67.5% for Leased-and-
operated hotels; our Average daily rate would have been 168 for Total hotels in operation, with 168 for Franchised-and-managed hotels and 205 for Leased-and-operated hotels; and our
RevPAR would have been 131 for Total hotels in operation, with 131 for Franchised-and-managed hotels and 138 for Leased-and-operated hotels.
The presentation of Adjusted EBITDA should not be construed as an indication that our future results will be unaffected by other charges and gains,
we consider to be outside the ordinary course of our business.
The use of Adjusted EBITDA has certain limitations because it does not reflect all items of income and expenses that affect our operations. Items
excluded from Adjusted EBITDA are significant components in understanding and assessing our operating and financial performance. Depreciation and
amortization expense for various long-term assets, and income tax have been and will be incurred and are not reflected in the presentation of Adjusted
EBITDA. Each of these items should also be considered in the overall evaluation of our results. Additionally, Adjusted EBITDA does not consider capital
expenditures and other investing activities and should not be considered as a measure of our liquidity. We compensate for these limitations by providing the
relevant disclosure of our other operating income/expense, depreciation and amortization, interest expense, gains(losses) from investments in equity
securities, income tax expenses, share of gains (losses) in equity investees (net of tax), other income/expense, net, and other relevant items both in our
reconciliations to the corresponding U.S. GAAP financial measures and in our consolidated financial statements, all of which should be considered when
evaluating our performance.
The term Adjusted EBITDA is not defined under U.S. GAAP, and Adjusted EBITDA is not a measure of net income, operating income, operating
performance or liquidity presented in accordance with U.S. GAAP. When assessing our operating and financial performance, you should not consider this
data in isolation or as a substitute for our net income, operating income or any other operating performance measure that is calculated in accordance with
U.S. GAAP. In addition, our Adjusted EBITDA may not be comparable to Adjusted EBITDA or similarly titled measures utilized by other companies since
such other companies may not calculate Adjusted EBITDA in the same manner as we do.
83
A reconciliation of Adjusted EBITDA to net income, which is the most directly comparable U.S. GAAP measure, is provided below:
Net income
Deduct:
Other operating income
Interest income and other, net
Gains from investments in equity securities
Share of gains in equity investees, net of tax
Other income (expense), net
Add:
Other operating expenses
Income tax expense
Share of loss in equity investees, net of tax
Interest expense
Depreciation and amortization
Losses on investments in equity securities
Other expense, net
Adjusted EBITDA (Non-GAAP)
2018
(RMB)
Year Ended December 31,
2019
(RMB)
RMB
(in thousands)
2020
US$
371,220
437,774
244,703
37,502
22,570
49,660
3,091
142
36,723
5,946
152,718
8,443
542
25,550
60,866
987
514,086
24,832
66,088
77,050
1,550
2,691
3,287
189,568
288
2,506
40,366
21,796
–
523,374
31,399
72,934
45,440
1,119
2,297
1,731
110,459
209
3,456
65,870
82,214
4,812
11,178
6,964
171
352
265
16,929
32
529
10,095
12,600
355,453
54,476
Year Ended December 31, 2020 Compared to Year Ended December 31, 2019
Revenues. Our total revenues decreased by14.8% from RMB1,091.8 million in 2019 to RMB930.0 million (US$142.5 million) in 2020. The
decrease was primarily due to the impact of COVID-19. For the full year 2020, we have opened 538 new hotels and closed 155 hotels at the same time. The
revenue per available room, or RevPAR, was RMB105 in the full year 2020, representing a 23.7% year-over-year decrease.
Franchised-and-managed hotels. Revenues from our franchised-and-managed hotels decreased by 18.5% from RMB831.3 million in 2019 to
RMB677.5 million (US$103.8 million) in 2020. The initial franchise fees increased by 11.1% year-over-year, mainly attributable to the gross opening of
528 F&M hotels and contribution from historical amortization under ASC606, which was adopted since the first quarter of 2019. The recurring franchise
management fees decreased from RMB776.4 million in 2019 to RMB616.4 million in 2020, primarily due to RevPAR decrease resulted from impact of
COVID-19, as well as the temporary reduction of franchise management fees and CRS usage fees to support our franchisees during COVID-19.
Leased-and-operated hotels. Revenues from our leased-and-operated hotels, including sublease rental revenues of RMB74.9 million and RMB77.7
million (US$11.9 million) for 2019 and 2020, respectively, decreased by 10.4% from RMB253.4 million in 2019 to RMB227.1 million (US$34.8 million)
in 2020. The decrease was primarily due to RevPAR decrease, temporary closure of certain hotels, and partial reduction and extension of sublease income
recognition, and partially offset by the revenue contribution from 6 net newly opened L&O hotels.
Hotel operating costs. Our hotel operating costs increased by 15.8% from RMB338.8 million in 2019 to RMB392.5 million (US$60.2 million) in
2020, The increase was mainly attributable to higher rents, higher depreciation and amortization, the consolidation of operation costs of Argyle and Urban,
which was acquired in April and November, 2019. In 2020, there were 10 L&O hotels newly opened, which accounted for the main increase in hotel
operating costs. Excluding L&O hotel operating costs, costs related to F&M hotels and others decreased 9.5%.
Selling and marketing expenses. Our selling and marketing expenses decreased by 11.3% from RMB85.0 million in 2019 to RMB75.3 million
(US$11.5 million) in 2020, The decrease was mainly attributable to decreases in cost incurred during the first half of the year for travelling and meals,
because of measures taken to control the spread of COVID-19, including the lock-down of certain cities, business closures, and restrictions on travel. The
decrease was also due to the impact of a one-time expense for the Annual Conference for Celebrating the First Anniversary of our Listing on NYSE in
2019, and partially offset by the increasing fees incurred during the second half of the year, along with cooperation with Internet social platforms. Our
selling and marketing expenses increased as a percentage of our revenues from 7.8% in 2019 to 8.1% in 2020.
General and administrative expenses. Our general and administrative expenses decreased by 6.7% from RMB185.0 million in 2019 to RMB172.6
million (US$26.4 million) in 2020, the decrease was primarily attributable to the impact of a one-time provision for bad debts incurred during 2019,
partially offset by higher depreciation and amortization for our property and equipment, increased investment in Research and Development, higher
consulting fees, and the consolidation of expenses from Argyle and Urban.
84
Other operating expense. Our other operating expense decreased by 47.3% from RMB3.3 million in 2019 to RMB1.7 million (US$0.3 million) in
2020, primarily due to a donation of $1 million and one-time loss of the transformation from one leased-and-operated hotel to franchise hotel in 2019.
Other operating income. Our other operating income increased by 26.4% from RMB24.8 million in 2019 to RMB31.4 million (US$4.8 million) in
2020, primarily due to the increase of financial subsidies from RMB9.9 million in 2019 to RMB20.1 million in 2020.
Income from operations. As a result of the foregoing, our income from operations decreased by 36.7% from RMB504.6 million in 2019 to
RMB319.3 million (US$48.9 million) in 2020. As a percentage of our revenues, our income from operations decreased from 46.2% in 2019 to 34.3% in
2020.
Interest income and other, net. Our net interest income increased by 10.4% from RMB66.1 million in 2019 to RMB72.9 million (US$11.2 million)
in 2020, primarily due to an increase in interest income from average aggregate balances of cash and cash equivalents, restricted cash, short-term
investment and time deposits in 2020.
Gains (losses) from investments in equity securities. Our gains (losses) from investments in equity securities decreased from RMB55.3 million in
2019, including gains from disposal of investments in equity securities of RMB70.4 million and mark-to-market losses of RMB15.1 million., to negative
RMB36.8 (US$5.6 million) in 2020, including mark-to-market losses of RMB40.8 million (US$6.2 million), commission for stock purchase of RMB0.7
million (US$0.1 million), and offset by dividends of equity securities of RMB4.7 million (US$0.7 million). The balance of our investments in equity
securities increased from RMB207.0 million as of December 31, 2019 to RMB242.4 million (US$37.1 million) as of December 31, 2020. Aside from these
A-share securities, we also hold 41,336,000 shares of Gingko, which we acquired during its initial public offering on the Hong Kong Stock Exchange in
2019, 13,870,000 shares of Zhejiang New Century, in which we invested as a cornerstone investor in its initial public offering in 2019. and 33,652,000
shares of Sunkwan Properties, in which we invested as a cornerstone investor in its initial public offering on the Hong Kong Stock Exchange in 2020. Any
realized or unrealized gains or losses resulting from the fluctuations of the market value of these securities will be recognized in earnings in the period
which they occur.
Income tax expense. Our income tax expenses decreased by 41.7% from RMB189.6 million in 2019 to RMB110.5 million (US$16.9 million) in
2020, primarily due to the decrease of income from operations in 2020. The effective tax rate slightly increased from 30% in 2019 to 31% in 2020 due to
the combination effect of the tax rate of 25% applied for certain subsidiaries that was in the process of renewal of HNTE qualification and decrease in
accrual of deferred tax liabilities for expected distributions from our subsidiaries incorporated in the PRC of their 2020 earnings in the form of dividend.
Share of (losses) gains in equity investee, net of tax. The gains in 2019 mainly consist of RMB1.3 million from Steigenberger Hotels AG. We
recognized gains of RMB0.9 million (US$0.1 million) in 2020, mainly attribute to the gains from Zhilong.
Net loss attributable to non-controlling interests. The loss in 2020 mainly consist of RMB9.9 million attributable to Argyle’s minority
shareholders.
Net income attributable to our ordinary shareholders. As a result of the foregoing, our net income attributable to our ordinary shareholders
decreased by 41.0% from RMB442.7 million in 2019 to RMB261.3 million (US$40.1 million) in 2020. Our net margin, defined as our net income
attributable to our ordinary shareholders as a percentage of our revenues, decreased from 40.5% in 2019 to 28.1% in 2020.
Year Ended December 31, 2019 Compared to Year Ended December 31, 2018
For a discussion of our results of operations for the fiscal year ended December 31, 2019 compared with the fiscal year ended December 31, 2018,
see “Item 5. Operating and Financial Review and Prospects — A. Operating Results — Year Ended December 31, 2019 Compared to Year Ended
December 31, 2018” in our annual report on Form 20-F for the fiscal year ended December 31, 2019, filed with the SEC on April 30, 2020.
B.
Liquidity and Capital Resources
Our principal sources of liquidity have been cash generated from operating activities. Our cash and cash equivalents and restricted cash balance as
of December 31, 2020 was RMB633.7 million (US$97.1 million). Our cash and cash equivalents consist of cash on hand and liquid investments which
have maturities of three months or less when acquired.
85
We have been able to meet our working capital and capital expenditure needs, and we believe that we will be able to meet our working capital needs
in at least the next twelve months with our operating cash flow and existing cash and cash equivalents. The following table sets forth a summary of our
cash flows for the years indicated:
Net cash provided by operating activities
Net cash used in investing activities
Net cash (used in) provided by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents and restricted cash at the beginning
of the year
Cash and cash equivalents and restricted cash at the end
of the year
2018
RMB
554,950
(181,756)
663,145
66,023
1,102,362
Year Ended December 31,
2019
RMB
RMB
(in thousands)
2020
US$
513,940
(1,219,956)
(212,232)
(6,918)
(925,166)
295,257
(111,553)
115,528
(7,664)
291,568
45,250
(17,096)
17,705
(1,174)
44,685
164,964
1,267,326
342,160
52,438
1,267,326
342,160
633,728
97,123
* Upon the adoption of ASU No. 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash, restricted cash was included within cash and cash equivalents in the consolidated statement of
cash flows for the year ended December 31, 2019 and the comparative disclosure of the year ended December 31, 2017 and 2018 had been restated to conform to the current year presentation.
Operating Activities
Net cash provided by operating activities was RMB295.3 million (US$45.3 million) in 2020, compared to RMB513.9 million in 2019 and
RMB555.0 million in 2018.
Net cash provided by operating activities in 2020 was RMB295.3 million, which was primarily attributable to our net income of RMB244.7 million,
adjusted to deduct interest income of RMB11.5 million, and to add back (i) non-cash depreciation and amortization of RMB65.9 million, (ii) losses from
investments in equity securities of RMB44.5 million, and (iii) bad debt expense of RMB30.0 million. The amount was further adjusted by changes in
itemized balances of operating assets and liabilities that have a negative effect on cashflow, including primarily (i) a decrease in our deferred revenue of
RMB59.5 million mainly attributable to a decrease in our membership fees received and initial franchisee fees received, (ii) an increase in our accounts
receivable of RMB28.8 million mainly attributable to a decrease in bad debt provision due to the recovery from COVID-19 and improved operating
performance, (iii) an increase in other assets of RMB19.7 million, (iv) an increase in other current assets of RMB18.8 million, (v) an increase in deferred
taxes of RMB12.6 million, as well as certain changes in itemized balances of operating assets and liabilities that have a positive effect on cashflow,
including primarily (i) an increase in our unrecognized tax benefits of RMB29.0 million, (ii) an increase in accrued expenses and other current liabilities of
RMB13.2 million, (iii) a decrease in amounts due from related parties of RMB10.3 million, and (iv) an increase in salary and welfare payable of RMB8.9
million.
Net cash provided by operating activities in 2019 was RMB513.9 million, which was primarily attributable to our net income of RMB437.8 million,
adjusted to deduct (i) gains from investments in equity securities of RMB55.3 million, and (ii) interest income of RMB35.7 million, and to add back (i)
non-cash depreciation and amortization of RMB40.4 million, (ii) bad debt expense of RMB38.4 million, (iii) share-based compensation expenses of
RMB26.5 million, and (iv) income tax expenses of RMB19.8 million related to dividend distribution by our PRC subsidiaries. The amount was further
adjusted by changes in itemized balances of operating assets and liabilities that have a negative effect on cashflow, including primarily (i) an increase in our
accounts receivable of RMB52.3 million mainly attributable to an increase of RMB40.9 million in receivables from franchisees due to expansion of our
business, (ii) an increase in deferred taxes of RMB30.2 million, (iii) an increase in other assets of RMB22.6 million, (iv) an increase in prepaid rent of
RMB14.3 million, (v) a decrease in income tax payable of RMB12.5 million, as well as certain changes in itemized balances of operating assets and
liabilities that have a positive effect on cashflow, including primarily (i) an increase in our deferred revenue of RMB19.0 million mainly attributable to an
increase in our membership fees received, partially offset by reduction of initial franchisee fees received, (ii) an increase in our unrecognized tax benefits of
RMB92.0 million, (iii) an increase in accrued expenses and other current liabilities of RMB27.2 million, (iv) an increase in our other long-term liabilities of
RMB21.5 million, and (v) a decrease in other current assets of RMB11.0 million.
86
Net cash provided by operating activities in 2018 was RMB555.0 million, which was primarily attributable to our net income of RMB371.2 million,
adjusted to deduct (i) gains from disposal of a long-term investments of RMB36.7 million, and (ii) interest income of RMB20.4 million, and to add back (i)
losses on investments in equity securities of RMB57.8 million, (ii) income tax expenses of RMB23.3 million related to dividend distribution by our PRC
subsidiaries, (iii) share-based compensation expenses of RMB16.1 million, and (iv) non-cash depreciation and amortization of RMB25.5 million, and (v)
share of losses in equity method investments of RMB8.3 million. The amount was further adjusted by changes in itemized balances of operating assets and
liabilities that have a negative effect on cashflow, including primarily (i) an increase in our accounts receivable of RMB12.4 million mainly attributable to
an increase of receivables from franchisees due to expansion of our business, (ii) an increase in other current assets of RMB13.9 million, as well as certain
changes in itemized balances of operating assets and liabilities that have a positive effect on cashflow, including primarily (i) an increase in our deferred
revenue of RMB78.4 million mainly attributable to an increase of membership fees received, partially offset by a reduction of initial franchisee fees
received, (ii) an increase in our unrecognized tax benefits of RMB56.3 million, and (iii) an increase in our other long-term liabilities of RMB22.6 million.
Investing Activities
Net cash used in investing activities was RMB111.6 million (US$17.1 million) in 2020, compared to RMB1,220.0 million in 2019 and net cash
provided by investing activities of RMB181.8 million in 2018.
Net cash used in investing activities in 2020 was RMB111.6 million, primarily attributable to (i) purchase of short-term investments of RMB206.6
million, (ii) loan to franchisee net of RMB119.6 million, loan to third parties net of RMB62.0 million, (iii) purchases of property and equipment of
RMB111.9 million, (iv) purchase of investments in equity securities of RMB65.8 million, including the strategic and financial investment in Sunkwan
Properties, (v) increase of long-term time deposits of RMB30.0 million, (vi) payment for acquisitions of RMB25.0 million, partially offset by (i) proceeds
from short-term investments of RMB453.4 million, (ii) repayment of advances for acquisitions of RMB36.4 million, (iii) repayment from a related party
net of RMB11.6 million.
Net cash used in investing activities in 2019 was RMB1,220.0 million, primarily attributable to (i) purchase of short-term investments of RMB823.2
million, (ii) increase of long-term time deposits of RMB500.0 million, (iii) payment for acquisitions of RMB363.9 million, (iv) purchase of investments in
equity securities of RMB328.2 million, including the investment of Gingko and New Century, (v) purchases of property and equipment of RMB213.3
million (vi) loan to related parties net of RMB175.9 million, loan to franchisee net of RMB135.4 million, loan to third parties net of RMB10.3 million,
partially offset by (i) proceeds from short-term investments of RMB1,107.1 million, (ii) proceeds from disposal of equity securities of RMB222.0 million.
Net cash used in investing activities in 2018 was RMB181.8 million, primarily attributable to (i) purchase of short-term investments of RMB772.5
million, (ii) loan to third parties of RMB166.8 million, (iii) purchases of property and equipment of RMB138.5 million, (iv) purchases of investments in
equity securities of RMB88.3 million, (v) increase of long-term time deposits of RMB60.0 million, and(vi) loan to franchisees RMB54.1 million partially
offset by (i) proceeds from short-term investments of RMB889.3 million, (ii) receipt of a repayment from a third party of RMB118.4 million, and (iii)
proceeds from disposal of two long-term investments, CYTS Shanghai Jinyuhao International Hotel Co., Ltd. and Wiselong Enterprise Management Co.,
Ltd. of RMB89.2 million, and (iv) proceeds from disposal of investments in equity securities of RMB30.5 million.
Financing Activities
Net cash used in financing activities was RMB115.5 million (US$17.7 million) in 2020, compared to net cash provided by financing activities of
RMB212.2 million in 2019 and net cash used in financing activities of RMB663.1 million in 2018.
Net cash provided by financing activities in 2020 was RMB115.5 million, primarily attributable to (i) proceeds from short-term borrowings of
RMB90.0 million, (ii) proceeds from NCI of RMB27.5 million
Net cash used in financing activities in 2019 was RMB212.2 million, primarily attributable to proceeds from NCI of RMB14.7 million and offset by
a distribution to our shareholders of RMB227.0 million.
Net cash provided by financing activities in 2018 was RMB663.1 million, primarily attributable to (i) proceeds from initial public offering of
RMB837.5 million, and (ii) proceeds from short-term borrowings of RMB60 million, partially offset by (i) a distribution to our shareholders of RMB200.5
million, and (ii) payment for initial public offering costs of RMB30.8 million.
87
Statutory Reserves
As a holding company, we rely upon dividends paid to us by our subsidiaries in the PRC to pay dividends and to finance any debt we may incur. If
our subsidiaries or any newly formed subsidiaries incur debt on their own behalf in the future, the instruments governing their debt may restrict their ability
to pay dividends to us. In addition, our subsidiaries are permitted to pay dividends to us only out of their accumulated profits, if any, as determined in
accordance with PRC accounting standards and regulations. Pursuant to laws applicable to entities incorporated in the PRC, each of our subsidiaries in the
PRC must make appropriations from after tax profit to a statutory surplus reserve fund. The reserve fund requires annual appropriation of 10% of after tax
profit (as determined under accounting principles generally accepted in the PRC at each year-end) after offsetting accumulated losses from prior years, until
such reserve reaches 50% of the subsidiary’s registered capital. The reserve fund can only be used to increase the registered capital and eliminate further
losses of the respective companies under PRC regulations. As of December 31, 2018, 2019 and 2020, total statutory reserves of our PRC subsidiaries was
RMB57.7 million, RMB63.0 million and RMB70.0 million (US$10.7 million). These reserves are not distributable as cash dividends, loans or advances. In
addition, due to restrictions under PRC laws and regulations, our PRC subsidiaries are restricted in their ability to transfer their net assets to the company in
the form of dividend payments, loans or advances. Amounts of net assets restricted include paid up capital and statutory reserve funds of our PRC
subsidiaries amounted to RMB394.4 million, RMB509.4 million and RMB777.7 million (US$119.2 million) as of December 31, 2018, 2019 and 2020,
respectively.
Treasury Policy
As a result of practical difficulties in remitting cash by our PRC subsidiaries outside of China, we have established a treasury policy to better utilize
our financial resources and manage our cash that we generate from our operations in China. Under this policy, when our internal cash flow and liquidity
forecast indicates that we have sufficient capital resources for our operating activities and our capital expenditure, we make liquid investments with a
portion of our excess cash to achieve a better return on our assets than generating interest on bank deposits.
Given the limited investment channels available in China, we purchase short-term wealth management products issued by commercial banks and
shares of blue chip companies listed in China’s A-Share market. Meanwhile, for the strategic purpose, we invested in two HK listed companies. The short-
term wealth management products are typically principal protected with limited risks. In addition, we select high-quality companies with proven track
records and stable operations. Among these investments, most of them are state-owned enterprises.
As of December 31, 2018, 2019 and 2020, we had short-term investments of RMB685.5 million, RMB437.3 million and RMB302.0 million
(US$46.3 million) and investments in equity securities of RMB307.7 million, RMB207.0 million and RMB242.4 million (US$37.1 million). We recorded
losses from disposal of the short-term investments and investments in equity securities gains of nil and RMB14.4 million, respectively, in 2018 and gains of
nil and RMB70.4 million, respectively, in 2019, and gains of nil and RMB2.3 million (US$0.4 million), respectively, in 2020. Mark-to-market losses from
these equity securities we recorded amounted to RMB72.2 million, RMB29.8 million and RMB29.6 million (US$4.5 million) in 2018, 2019 and 2020,
respectively.
In February 2018, we declared a cash dividend of US$25.6 million and we paid such cash dividend to GTI, our shareholder, after the completion of
offering and upon the receipt of relevant internal and other approvals. In January 2019, we declared a cash dividend of US$30.6 million, US$0.30 per
ordinary share, or US$0.30 per ADS. Holders of our ordinary shares and ADSs as of the close of trading on February 6, 2019 were entitled to such cash
dividend, and we paid such dividend in full in February 2019. In December 2019, we declared a cash dividend of US$25.5 million, US$0.25 per ordinary
share, or US$0.25 per ADS. Holders of our ordinary shares and ADSs as of the close of trading on December 24, 2019 were entitled to such cash dividend,
and we paid such dividend in full in January 2020. In addition, we plan to implement a more prudent treasury policy that involves board level discussion,
approval and oversight, as well as third party professional securities trading advice. In particular, we plan to gradually liquidate our holding of our
investments in equity securities, subject to market conditions, and will put the unutilized cash in interest-bearing accounts or pursue less volatile investment
options.
Recently Issued Accounting Standards
Please see Note 2 to our consolidated financial statements included elsewhere in this annual report.
C.
Research and Development, Patents and Licenses, etc.
Hotel Development
See “Item 4. Information on the Company—B. Business Overview—Our Technology Infrastructure” and “Item 4. Information on the Company—B.
Business Overview—Hotel Development.”
88
Intellectual Property
See “Item 4. Information on the Company—B. Business Overview—Intellectual Property.”
D.
Trend Information
Please refer to “—A. Results of Operations” for a discussion of the most recent trends in our services, sales and marketing by the end of 2020. In
addition, please refer to discussions included in such Item for a discussion of known trends, uncertainties, demands, commitments or events that we believe
are reasonably likely to have a material effect on our net sales and operating revenues, income from continuing operations, profitability, liquidity or capital
resources, or that would cause reported financial information to be not necessarily indicative of our future operating results or financial condition.
E.
Off-Balance Sheet Arrangements
Other than operating lease obligations set forth in the table under the caption “Tabular Disclosure of Contractual Obligations” below, we have not
entered into any financial guarantees or other commitments to guarantee the payment obligations of any third parties as of December 31, 2020. We have not
entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity, or that are not reflected in our consolidated
financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit,
liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market
risk or credit support to us or engages in leasing, hedging or research and development services with us.
F.
Tabular Disclosure of Contractual Obligations
The following table sets forth our contractual obligations as of December 31, 2020:
Operating lease obligations
Other long-term liabilities
Total
Total
1,054,810
115,863
1,170,673
Less Than
1 Year
Payments Due by Period
1-3
Years
(in RMB thousands)
227,281
–
227,281
151,371
–
151,371
3-5
Years
More Than
Five Years
193,507
–
193,507
482,651
115,863
598,514
As of December 31, 2020, we recorded uncertain tax benefits of RMB290.7 million (US$44.5 million) mainly related to transfer pricing and
deductibility of expenses.
G.
Safe Harbor
This annual report contains forward-looking statements that involve risks and uncertainties, including statements based on our current expectations,
assumptions, estimates and projections about us and our industry. The forward-looking statements are contained principally in the sections entitled “Item 3.
Key Information — D. Risk Factors,” “Item 5. Operating and Financial Review and Prospects,” “Item 4. Information on the Company — B. Business
Overview” and “Item 4. Information on the Company — B. Business Overview — Regulatory Matters” in this annual report. These statements involve
known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from
those expressed or implied by the forward-looking statements. In some cases, these forward-looking statements can be identified by words or phrases such
as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar
expressions. The forward-looking statements included in this annual report relate to, among others:
•
•
•
•
•
•
•
our goals and growth strategies;
our future business development, financial condition and results of operations;
trends in the hospitality industry in China and globally;
competition in our industry;
fluctuations in general economic and business conditions in China and other regions where we operate;
the regulatory environment in which we and our franchisees operate; and
assumptions underlying or related to any of the foregoing.
89
This annual report also contains market data relating to the hospitality industry in China, including market position, market size, and growth rates of
the markets in which we participate, that are based on industry publications and reports. Statistical data in these publications and reports also include
projections based on a number of assumptions. The hospitality industry in China may not grow at the rates projected by market data, or at all. The failure of
these markets to grow at the projected rates may have a material adverse effect on our business and the market price of our ADSs. If any one or more of the
assumptions underlying the market data turns out to be incorrect, actual results may differ from the projections based on these assumptions. In addition,
projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate is necessarily subject to a
high degree of uncertainty and risk due to a variety of factors, including those described in “Risk Factors” and elsewhere in this annual report. You should
not place undue reliance on these forward-looking statements.
The forward-looking statements made in this annual report relate only to events or information as of the date on which the statements are made in
this annual report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after
the date on which the statements are made or to reflect the occurrence of unanticipated events. You should read this annual report and the documents that
we have referred to in this annual report and have filed as exhibits to the registration statement, of which this annual report is a part, completely and with
the understanding that our actual future results may be materially different from what we expect.
ITEM 6.
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
A.
Directors and Senior Management
The following table sets forth certain information relating to our current directors, executive officers and senior management.
)
Name
Alex S. Xu (
Gregory James Karns
Akira Hirabayashi
Bingwu Xie (
Dong Li (
)
Yiping Yang (
Wen Qi (
)
Yong Yang (
)
)
)
Age Position/Title
57
65
54
51
45
38
43
42
Chairman and chief executive officer
Director, general counsel
Independent director
Independent director
Independent director
Chief financial officer
Vice president, human resources and administration
Vice president, development
Mr. Alex S. Xu (
) is our founder and has served as our chairman of the board of directors and chief executive officer since 2004. Mr. Xu is
the founder of American Pacific Homes, Inc., a leading home builder in California and transformed now to a hotel franchisor and operator in the Western
US, and has served as its chairman since 1997. He also has served as a managing director of Foothill Medical Centers since 1997. Prior to founding our
company, Mr. Xu served as the chief operating officer of U.S. Uni-President Investment and Development from 1995 to 1997. From 1994 to 1996, Mr. Xu
served as the director of finance with Santa Anita Realty Enterprises, Inc. From 1990 to 1994, Mr. Xu worked as the accounting and corporate data service
manager for Broadway Stores Inc. Mr. Xu received a bachelor’s degree in engineering from Beijing Institute of Technology in 1984 and two master’s
degrees in computer engineering and in applied mathematics from the University of Southern California in 1990.
Mr. Gregory James Karns has served as a director and general counsel of our company since 2005. Mr. Karns is a partner with the U.S. law firm
of Cox, Castle & Nicholson LLP, where he has worked since 1989. From 1985 to 1989, Mr. Karns worked as an associate with the law firm of Jones, Day,
Reavis & Pogue, and Mr. Karns began his legal career in 1983 as an associate with the law firm of Kindel & Anderson. Mr. Karns received a bachelor’s
degree in political science from the University of California in 1980, and his juris doctor degree from Loyola Law School in 1983.
Mr. Akira Hirabayashi has served as an independent director of our company since 2011. He currently serves as the president of JHAT Co., Ltd.
starting from June 2018, after he took the role of the chief executive officer of Accordia Golf Co., Ltd. from January to March 2018. From 2016 to 2017,
Mr. Hirabayashi served as vice chairman and a director of H.I.S. Co., Ltd. and also as chief executive officer of H.I.S. Hotel Holdings Co., Ltd. From 2008
to 2016, Mr. Hirabayashi served as the chief executive officer of H.I.S. Co., Ltd. From 2007 to 2008, he served as a director of H.I.S. Co., Ltd. From 1993
to 2007, Mr. Hirabayashi served successively as a supervisor, manager, deputy general manager, and senior general manager in the regional sales
department of H.I.S. Co., Ltd.
Mr. Bingwu Xie (
) has served as an independent director of our company since 2011. Mr. Xie is the founder and owner and has served as a
director of Global Standard Investment Management Co., Ltd. since 2009 and as a director of ValueAlert Co, Ltd. since 2005. From 2014 to 2016, Mr. Xie
served as a partner of Gopher Asset Management Limited and as the deputy chief investment officer of Noah Holdings (Hong Kong) Limited. From 2009
to 2014, Mr. Xie served as a managing director in the mergers and acquisitions department of ZEG Capital Management Co., Ltd. with Zhongzhi Enterprise
Group, and as corporate vice president in charge of the real estate finance division of Zhongrong International Trust Co., Limited. From 2000 to 2009, Mr.
Xie held various positions with Lehman Brothers in Japan and Hong Kong as a vice president and senior vice president of the investment management
division, as a vice president in the fixed income division, and served as China country head of the real estate private equity division since December 2006.
Mr. Xie received a bachelor’s degree in English for science and technology from Harbin Institute of Technology in 1993 and a master’s degree in
international development (economics) from the International University of Japan in 1998.
90
Mr. Dong Li (
) has served as an independent director of our company since March 2018. Mr. Li has served as the chief financial officer of
Ximalaya, Inc, one of China’s largest online audio platforms since September 2019 and its co-chief financial officer since March 2021, and as an
independent director of Boqii Holding Ltd (a company listed on the NYSE, ticker symbol: BQ) since September 2020. Prior to joining Ximalaya, Inc, Mr.
Li served as the chief financial officer for several companies, including OneSmart International Education Group Limited, a diversified premium K-12
education company in China listed on the New York Stock Exchange (ticker symbol: ONE) from July 2017 to June 2019; Pegasus Media Group Limited, a
company focuses on movie and TV show production, investment, licensing, marketing and derivatives from April 2016 to April 2017; and Ecovacs
Robotics Holdings Limited, a consumer robotics company in China listed on the Shanghai Stock Exchange (ticker symbol: 603486) from March 2015 to
February 2016. From September 2008 to February 2015, Mr. Li worked as an associate and later vice president in investment banking at Bank of America
Merrill Lynch and ICBC International in Hong Kong. Prior to that, Mr. Li worked in KPMG’s auditing practice group from August 1999 to April 2006 in
its Beijing and Silicon Valley offices, respectively. Mr. Li received a bachelor’s degree in accounting from School of Economics and Management,
Tsinghua University in July 1999, as well as a master’s degree in business administration in finance from Kellogg School of Management, Northwestern
University in June 2008. Mr. Li is a member of the Chinese Institute of Certified Public Accountants and the Certified General Accountants Association of
Canada.
Dr. Yiping Yang (
) has served as our chief financial officer since January 2019, a director of our company from January 2018 to March 2018,
as our vice president for operations since 2017, and as our vice president for sales and marketing since 2016. Dr. Yang has worked at our company as a
secretary of general managers and a group marketing director since 2016, with responsibility for sales channels, customer reservation services, online
promotion, public relations, and graphic design. She initially joined our company as executive assistant to the chairman. From 2011 to 2015, Dr. Yang held
various roles as a marketing director, sales manager, and assistant general manager with Jingfeng Industry Co., Ltd., Jiangxi, a chain manufacturing
company. Dr. Yang received a bachelor’s degree in applied mathematics from Shanghai Jiao Tong University in 2004 and passed the qualifying exam for
the doctoral program in 2006. She received a doctoral degree in financial engineering from the Chinese University of Hong Kong in 2010.
Ms. Wen Qi (
) has served as our vice president for human resources and administration since 2016. Ms. Qi has held various positions in our
company since 2006. From 2013 to 2016, she served as the director of our information technology department with responsibility for scheduling programs,
appraising employees’ performance and planning the development of information technology solutions for our company. From 2011 to 2013, Ms. Qi served
as a director of our purchasing department. From 2008 to 2009, and from 2009 to 2011, she successively served as a supervisor and as a director of our
legal affairs department. From 2006 to 2007, Ms. Qi worked as the executive secretary to the chairman of our board of directors. Ms. Qi received a
bachelor’s degree in law from University of Science and Technology Beijing in 2002 and received a master’s degree in law from the University of
Hertfordshire in 2005.
Mr. Yong Yang (
) has served as our vice president for development since 2015. Mr. Yang worked with our company as a regional manager from
2013 to 2015 and as a regional deputy manager from 2012 to 2013. In 2012, he served as our regional director of the Southern Anhui Region. From 2011 to
2012, Mr. Yang worked with our company as a regional manager and a development specialist. From 2011 to 2010, he worked successively as a deputy
manager and then manager of our Anhui branch. From 2008 to 2009, Mr. Yang served as assistant general manager of the Hefei branch of Homeinns Hotels
Co., Ltd. Mr. Yang studied economic management at the College of Economics and Management at the Anhui Administration Institute and graduated in
2005.
B.
Compensation
For the year ended December 31, 2020, we paid an aggregate of approximately US$0.40 million in cash to our executive officers and directors.
Employment Agreements
We have entered into employment agreements with all of our executive officers. Under these agreements, each of our executive officers is employed
for a specified time period. We may terminate his or her employment for cause at any time, with prior written notice, for certain acts of the employee,
including but not limited to a conviction to a felony, or willful gross misconduct by the employee in connection with his employment, and in each case if
such acts have resulted in material and demonstrable financial harm to us. An executive officer may, with prior written notice, terminate his or her
employment at any time for any material breach of the employment agreement by us that is not remedied promptly after receiving the remedy request from
the employee. Furthermore, either party may terminate the employment agreement at any time without cause upon advance written notice to the other party.
Upon termination, the employee is generally entitled to a severance pay of at least one month’s salary.
Each executive officer has agreed to hold, both during and subsequent to the terms of his or her agreement, in confidence and not to use, except in
pursuance of his or her duties in connection with the employment, any of our confidential information, technological secrets, commercial secrets and know-
how. Our executive officers have also agreed to disclose to us all inventions, designs and techniques resulted from work performed by them, and to assign
us all right, title and interest of such inventions, designs and techniques. Moreover, each of our executive officers has agreed that during the term of his or
her employment with us and three years thereafter: (i)
91
not to serve, invest or assist in any business that competes with our business; and (ii) not to solicit any of our officers, directors, employees or agents.
Share Incentive Plan
2018 Share Incentive Plan
In January 2018, our board of directors adopted our 2018 share incentive plan to attract and retain personnel, provide additional incentives to our
employees, directors and consultants, and promote the success of our business. The 2018 share incentive plan provides for the grant of options, restricted
shares and restricted share units, collectively referred to as awards. Our board of directors has authorized the issuance of up to 9,000,000 Class A ordinary
shares upon exercise of awards granted under our 2018 share incentive plan.
Plan Administration
The compensation committee of our board of directors, or before the compensation committee is established, the chairman of our board of directors,
will administer the 2018 share incentive plan. The compensation committee or the chairman of the board of directors, as appropriate, will determine the
participants to receive awards, the type and number of awards to be granted and the terms and conditions of each award grant.
Award Agreements
Awards granted under our 2018 share incentive plan are evidenced by an award agreement that sets forth the terms, conditions and limitations for
each grant, which may include the term of the award, the provisions applicable in the event of the grantee’s employment or service terminates, and our
authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind the award.
Transfer Restrictions
The right of a grantee in an award granted under our 2018 share incentive plan may not be transferred in any manner by the grantee other than by
will or the laws of succession and, with limited exceptions, may be exercised during the lifetime of the grantee only by the grantee.
Option Exercise
The term of options granted under the 2018 share incentive plan may not exceed six years from the date of grant. The consideration to be paid for
our ordinary shares upon exercise of an option or purchase of shares underlying the option may include cash, check or other cash-equivalent, ordinary
shares, consideration received by us in a cashless exercise, or any combination of the foregoing methods of payment.
Acceleration upon a Change of Control
If a change of control of our company occurs, the award agreement may provide for acceleration of the vesting of the awards pursuant to the
agreement. Our compensation committee or our board of directors may (i) cancel the awards for fair market value, (ii) provide for issuance of substitute
awards or (iii) provide that for at least 15 days prior to the change of control the awards shall be exercisable as to all shares subject thereto and such awards
shall terminate after the change of control.
Termination and Amendment
Unless terminated earlier, our 2018 share incentive plan will expire after ten years. Our board of directors has the authority to amend or terminate
our 2018 share incentive plan, subject to shareholder approval to the extent necessary to comply with applicable law. Shareholders’ approval is required for
any amendment to the 2018 share incentive plan that (i) increases the number of ordinary shares available under the 2018 share incentive plan or changes
the maximum number of shares for which awards may be granted to any participant or, (ii) diminish any of the rights of the participant under any award
previously granted to such participant under the plan without such participant’s consent.
92
Granted Options
Our board of directors has only granted options to participants in our 2018 share incentive plan. In January 2018, we granted 1,703,000 options to
purchase our Class A ordinary shares to certain of our employees and directors. All of these options were subject to applicable vesting schedules. As of the
date of the annual report, there were (i) 1,022,000 Class A ordinary shares issuable upon the exercise of outstanding options and (ii) 7,978,000 Class A
ordinary shares reserved for future issuance. The table below summarizes, as of the date of this annual report, the options we have granted to our directors
and executive officers under our 2018 share incentive plan.
Name
Alex S. Xu
Gregory James Karns
Akira Hirabayashi
Bingwu Xie
Dong Li
Yiping Yang
Wen Qi
Yong Yang
Number of shares
underlying
options granted
*
*
*
*
*
*
*
*
Exercise price
(US$ per
share)
14.00
14.00
12.00
14.00
14.00
14.00
12.00
12.00
12.00
Grant date
January 15, 2018
(1)
January 15, 2018
(1)
January 15, 2018
(2)
January 15, 2018
(1)
January 15, 2018
(1)
(1) March 13, 2018
January 15, 2018
January 15, 2018
January 15, 2018
Expiration date
January 15, 2024
January 15, 2024
January 15, 2024
January 15, 2024
January 15, 2024
March 13, 2024
January 15, 2024
January 15, 2024
January 15, 2024
*
(1)
(2)
Less than 1% of our total shares outstanding.
Equals to the public offering price. For services as directors of our Company.
For services as general counsel of our Company.
C.
Board Practices
Board of Directors
A company of which more than 50% of the voting power is held by a single person or entity is considered a “controlled company” under the NYSE
Listed Company Manual. A controlled company need not comply with the NYSE corporate governance rules requiring a board of directors to have a
majority of independent directors, to have an independent compensation committee, and to have independent nomination/corporate governance
committees. As long as GTI or Mr. Alex S. Xu owns at least 50% of the voting power of our company, we will be a “controlled company” as defined under
the NYSE Listed Company Manual. We have no current intention to rely on the controlled company exemption.
Our board of directors has established an audit committee, a compensation committee, and a nominating and corporate governance committee. As a
foreign private issuer, we are permitted to follow home country corporate governance practices under the Corporate Governance Rules of the New York
Stock Exchange.
Committees of the Board of Directors
Audit Committee
Our audit committee consists of Bingwu Xie, Akira Hirabayashi and Dong Li. Bingwu Xie is the chairman of our audit committee. Dong Li satisfies
the criteria of an audit committee financial expert as set forth under the applicable rules of the SEC. Each of Bingwu Xie, Akira Hirabayashi and Dong Li
satisfies the requirements for an “independent director” within the meaning of Section 303A of the Corporate Governance Rules of the New York Stock
Exchange, or the NYSE, and to meet the criteria for independence set forth in Rule 10A-3 of the U.S. Securities Exchange Act of 1934, as amended, or the
Exchange Act. Our audit committee consists solely of independent directors.
The audit committee oversees our accounting and financial reporting processes and the audits of our financial statements. Our audit committee is
responsible for, among other things:
•
•
•
selecting, and evaluating the qualifications, performance and independence of, the independent auditor;
pre-approving or, as permitted, approving auditing and non-auditing services permitted to be performed by the independent auditor;
considering the adequacy of our internal accounting controls and audit procedures;
93
•
•
•
•
•
•
reviewing with the independent auditor any audit problems or difficulties and management’s response;
reviewing and approving related party transactions between us and our directors, senior management and other persons specified in Item 6B
of Form 20-F;
reviewing and discussing the quarterly financial statements and annual audited financial statements with management and the independent
auditor;
establishing procedures for the receipt, retention and treatment of complaints received from our employees regarding accounting, internal
accounting controls or auditing matters and the confidential, anonymous submission by our employees of concerns regarding questionable
accounting or auditing matters;
meeting separately, periodically, with management, internal auditors and the independent auditor; and
reporting regularly to the full board of directors.
Compensation Committee
Our compensation committee consists of Gregory James Karns, Alex S. Xu and Bingwu Xie. Gregory James Karns is the chairman of our
compensation committee. Bingwu Xie satisfies the requirements for an “independent director” within the meaning of Section 303A of the New York Stock
Exchange Corporate Governance Rules.
Our compensation committee will be responsible for, among other things:
•
•
•
•
•
•
reviewing, evaluating and, if necessary, revising our overall compensation policies;
reviewing and evaluating the performance of our directors and executive officers and determining the compensation of our directors and
executive officers;
reviewing and approving our executive officers’ employment agreements with us;
determining performance targets for our executive officers with respect to our incentive compensation plan and share incentive plan;
administering our share incentive plan in accordance with the terms thereof; and
carrying out such other matters that are specifically delegated to the compensation committee by our board of directors from time to time.
Nominating and Corporate Governance Committee
Our nominating and corporate governance committee consists of Alex S. Xu, Akira Hirabayashi and Gregory James Karns. Alex S. Xu is the
chairman of our nominating and corporate governance committee. Akira Hirabayashi satisfies the requirements for an “independent director” within the
meaning of Section 303A of the New York Stock Exchange Corporate Governance Rules.
Our nominating and corporate governance committee will be responsible for, among other things:
•
•
•
•
selecting the board nominees for election by the shareholders or appointment by the board;
periodically reviewing with the board the current composition of the board with regards to characteristics such as independence, knowledge,
skills, experience and diversity;
making recommendations on the frequency and structure of board meetings and monitoring the functioning of the committees of the board;
and
advising the board periodically with regards to significant developments in corporate governance law and practices as well as our compliance
with applicable laws and regulations, and making recommendations to the board on corporate governance matters.
94
Duties of Directors
Under Cayman Islands law, all of our directors owe fiduciary duties to our company, including a duty of loyalty, a duty to act honestly and a duty to
act in good faith and in a manner they believe to be in our best interests. Our directors must also exercise their powers only for a proper purpose. Our
directors also have a duty to exercise the skill they actually possess and such care and diligence that a reasonably prudent person would exercise in
comparable circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our memorandum and articles of association, as
amended and restated from time to time. Our company has the right to seek damages if a duty owed by any of our directors is breached. In limited
exceptional circumstances, a shareholder may have the right to seek damages in our name if a duty owed by our directors is breached. You should refer to
“Description of Share Capital — Differences in Corporate Law” for additional information on our standard of corporate governance under Cayman Islands
law.
A director who is in any way, whether directly or indirectly, interested in a contract or proposed contract or arrangement with our company is
required to declare the nature of his interest at a meeting of our directors. A director may vote in respect of any contract, proposed contract, or arrangement
notwithstanding that he may be interested therein, and if he does so his vote shall be counted and he may be counted in the quorum at any meeting of our
directors at which any such contract or proposed contract or arrangement is considered. Our directors may exercise all the powers of our company to
borrow money, and to mortgage or charge its undertaking, property and uncalled capital, and issue debentures, debenture stock or other securities whenever
money is borrowed or as security for any debt, liability or obligation of the company or of any third party.
Terms of Directors and Officers
Our directors may be elected by a resolution of our board of directors, or by an ordinary resolution of our shareholders, pursuant to our amended and
restated memorandum and articles of association. Each of our directors will hold office until his or her successor takes office or until his or her earlier
death, resignation or removal. A director will cease to be a director if, among other things, the director (i) becomes bankrupt or makes any arrangement or
composition with his creditors, (ii) dies, or is found to be or becomes of unsound mind, (iii) resigns his office by notice in writing to the company, (iv)
without special leave of absence from our board, is absent from three consecutive board meetings and our directors resolve that his office be vacated, (v) is
prohibited by any applicable law from being a director, or (vi) is removed from office pursuant to any other provision of our amended and restated
memorandum and articles of association. Our officers are elected by and serve at the discretion of the board of directors.
Members of our board of directors will be nominated by the nominating and corporate governance committee of the board. Director nominees will
be elected by a simple majority vote of shareholders at our annual general meeting.
D.
Employees
See “Item 4. Information on the Company—B. Business Overview—Employees.”
E.
Share Ownership
The following table sets forth information with respect to beneficial ownership of our ordinary shares as of December 31, 2020 by:
•
•
•
each of our directors and executive officers;
our directors and executive officers as a group; and
GTI, which is the only shareholder known to us to own beneficially 5.0% or more of our shares.
Beneficial ownership is determined in accordance with the rules of the SEC and includes voting or investment power with respect to, or the power to
receive the economic benefit of ownership of, the securities. In computing the number of shares beneficially owned by a person and the percentage
ownership of that person, we have included shares that the person has the right to acquire within 60 days, including through the exercise of any option or
other right or the conversion of any other security.
95
The calculations in the table below are based on (i) 68,286,954 Class A ordinary shares and (ii) 34,762,909 Class B ordinary shares outstanding as
of December 31, 2020.
Directors and Executive Officers:
Alex S. Xu(1)
Gregory James Karns
Akira Hirabayashi
Bingwu Xie
Dong Li
Yiping Yang
Wen Qi
Yong Yang
All directors and executive officers as a group
Principal Shareholder:
GreenTree Inns Hotel Management Group, Inc.(2)(3)(4)
Ordinary Shares
Beneficially Owned
Number
%
Percentage of
Votes Held
%
91,352,209
–
–
–
–
–
–
–
91,352,209
91,352,909
88.7
–
–
–
–
–
–
–
88.7
88.7
93.2
–
–
–
–
–
–
–
93.2
93.2
Notes:
(1)
(2)
(3)
(4)
Represents (i) 56,589,300 Class A ordinary shares and (ii) 34,762,909 Class B ordinary shares held by GTI. Mr. Alex S. Xu is considered to beneficially own all the shares held by GTI
by virtue of (i) his director position on GTI’s 3-member board of director; and (ii) his 83.9% voting power in GTI. As a result, Mr. Alex S. Xu has the power to (i) vote, or to direct the
voting of, and (ii) dispose, or to direct the disposition of, all the shares held by GTI.
GTI has pledged 26% of the shares of our company to Pudong Development Bank.
GTI’s ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B
ordinary shares are entitled to three (3) votes per share. Currently, GTI has 33,414,026 Class A ordinary shares and 57,938,182 Class B ordinary shares issued and outstanding.
Mr. Alex S. Xu, directly or indirectly through entities controlled by him, holds 57,938,182 Class B ordinary shares of GTI, including (a) 36,340,682 Class B ordinary shares of GTI held
by Mr. Xu’s family trust, for which Mr. Xu and his wife are settlors and trustees and accordingly, Mr. Xu has voting and dispositive control, (b) 17,047,500 Class B ordinary shares of
GTI held by GreenTree Hotel Management, Inc., a company incorporated in Samoa and to which Mr. Xu is the sole shareholder and exercises sole voting and dispositive control, and (c)
4,550,000 Class B ordinary shares of GTI held by Keystone Pacific, LLC, a California limited liability company whose sole members are Mr. Xu, individually, and Mr. Xu’s family trust,
and accordingly to which Mr. Xu exercises voting and dispositive control, which in the aggregate result in Mr. Xu’s 83.9% voting power in GTI. Mr. Kent Chien Te Wu directly or
indirectly through entities controlled by him, holds 10,266,667 Class A ordinary shares of GTI, including (a) 9,666,667 Class A ordinary shares of GTI through Wu Green Tree Limited
Partnership, a California limited partnership (“Wu Green Tree”), and (b) 600,000 Class A ordinary shares of GTI individually. The business office of Mr. Wu and Wu Green Tree is 260
Newport Center Drive, Newport Beach, CA 92660. The voting and dispositive power over the Class A ordinary shares of GTI held by Wu Green Tree are controlled by the two general
partners of Wu Green Tree, Kent Chien Te Wu, and Maggie Tzu Chiang Wu, his wife, and accordingly Mr. Wu has the power to (i) vote, or direct the voting of, and (ii) dispose, or direct
the disposition of, all GTI shares held by Wu Green Tree. Other than Mr. Xu and Mr. Wu, no other shareholder is known to us to own beneficially 5.0% or more of the shares of GTI.
To our knowledge, as of December 31, 2020, 10,826,746 Class A ordinary shares or 11.4% of our outstanding ordinary shares were held by record
holders in the United States, including Deutsche Bank Trust Company Americas, the depositary bank for our ADR program. Because many of these shares
are held by brokers or other nominees, we cannot ascertain the exact number of beneficial shareholders with addresses in the United States.
GTI acquired its shares in offerings that were exempted from registration under the Securities Act of 1933, as amended, or the Securities Act,
because such offerings involved either private placements or offshore sales to non-U.S. persons.
We are not aware of any arrangement that may at a subsequent date, result in a change of control of our company.
ITEM 7.
MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
A. Major Shareholders
See “Item 6. Directors, Senior Management and Employees—E. Share Ownership”
B.
Related Party Transactions
Employment Agreements
See “Item 6. Directors, Senior Management and Employees—B. Compensation—Employment Agreements.”
96
Share Incentive Plan
See “Item 6. Directors, Senior Management and Employees—B. Compensation—Share Incentive Plan.”
Other Transactions with Related Parties
Transactions with GTI
In December 2016, to secure the merger and acquisition loan in connection with GTI’s acquisition plan of certain catering management assets
unrelated to GTI’s hotel business, currently from the principal assets of GreenTree Hospitality, cash of RMB110 million was put up as performance bond.
Such amount was classified as our restricted cash as of December 31, 2016.
In March 2017, GTI obtained an Euro-denominated loan of approximately RMB900 million from Pudong Development Bank, as part of GTI’s
acquisition financing plan. As required by Pudong Development Bank, a restricted cash collateral of RMB900 million was made by GTI to secure the bank
loan. Upon its formation, GreenTree Hospitality is also liable to maintain such restricted cash collateral account to secure GTI’s obligations under the bank
loan.
In April 2017, the performance bond of RMB110 million was released upon completion of the acquisition. In July 2017, RMB120 million of the
collateral was replaced by GTI with cash from one of its subsidiaries that is not part of our group, thereby releasing a corresponding amount of our cash
from the restricted cash account.
In December 2017, GTI repaid RMB340 million of the loan in two installments, and approximately RMB560 million of the bank loan remains
outstanding. GTI has also replaced the remaining cash collateral of RMB780 million with 20% of equity interest in our company and a personal guarantee
from Mr. Alex S. Xu. As a result, our cash of RMB780 million was released from the restricted cash account. The personal guarantee from Mr. Alex S. Xu
was released upon the completion of our initial public offering, in accordance with the terms of the contract.
In 2019, we made a bridge loan to GTI together with Aotao and Da Niang Group for the renewal of the aforementioned merger and acquisition loan
in 2016 at the request of the lending banks. The outstanding amount of the loan as of December 31, 2019 was RMB8.4 million with an interest rate of
4.35% per annum, which was fully settled in April 2020.
Transactions with Aotao and its subsidiaries
Shanghai Aotao Industrial Co., Ltd., or Aotao, is a catering management company controlled by GTI. In 2019, we made a bridge loan to Aotao in
together with GTI and Da Niang Group, for the renewal of a merger and acquisition loan at the request of the lending banks. The outstanding amount of the
loan as of December 31, 2019 was RMB20.1 million with an interest rate of 4.35% per annum, among which RMB12.2 million (US$1.9 million) was
settled in April 2020.
In 2020, we made a bridge loan of RMB479 million (US$73.5 million) to Aotao, for the renewal of a loan in the catering sector with an interest rate
of 4.35% per annum. The outstanding loan was settled in December 2020. In 2020, Aotao provided advertising promotion services to us in the aggregate
amount of RMB3.9 million (US$0.6 million).
Transactions with Da Niang Group
Da Niang Dumpling Catering Group Co., Ltd., together with its subsidiaries, or Da Niang, is a catering management company controlled by GTI. In
2019, we made a bridge loan to Da Niang Group in together with GTI and Aotao, for the renewal of a merger and acquisition loan at the request of the
lending banks, which amount was repaid in full by December 31, 2019. We also purchased service from Da Niang Group in the amount of RMB339
thousand in 2019.
In 2020, we made a bridge loan of RMB40 million (US$6.13 million) to Da Niang Group, for the renewal of a loan with an interest rate of 4.35%
per annum. The outstanding loan was settled in December 2020. In 2020, sublease revenue generated from Da Niang Group was RMB36 thousand
(US$0.01 million). We also purchased services from Da Niang Group in the amount of RMB724 thousand (US$0.11 million) in 2020.
Transactions with Shiquanmeiwei (Beijing) Catering and Management Co., Ltd. (“Shiquanmeiwei”)
Shiquanmeiwei (Beijing) Catering and Management CO., Ltd., or Shiquanmeiwei, is a catering management company controlled by GTI. In 2018,
we made rental prepayments of RMB3,600 on behalf of Shiquanmeiwei.
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Transactions with Shanghai JYHM Restaurant Management Co., Ltd. (“JYHM”)
Shanghai JYHM Restaurant Management Co., Ltd., or JYHM, is a catering management company controlled by GTI. In 2019, we collected rental
from JYHM in advance, and the outstanding amount due to JYHM as of December 31, 2019 was RMB312 thousand. We also purchased service from
JYHM of RMB18 thousand in 2019.
In 2020, sublease revenue generated from JYHM was RMB284 thousand (US$0.04 million). We also purchased service from JYHM of RMB40
thousand (US$0.01 million) in 2020.
Transactions with Ms. Yan Zhang
Ms. Yan Zhang was a senior officer of our company. In 2016, we lent Ms. Zhang RMB150.0 million to set up a company as part of the deal structure
in an investment by GTI. The loan is unsecured and bear an annual interest rate of 3.5% and is repayable upon demand before December 31, 2017. In 2016
and 2017, Ms. Zhang repaid RMB30.0 million and RMB128.1 million, respectively and we recorded interest income of RMB4.6 million and RMB3.5
million for the respective years. The loan was fully repaid in 2017.
In July 2017, we entered into a share transfer agreement with a company controlled by Ms. Zhang to sell its 45.29% equity interest in Wiselong
Enterprise Management Co., Ltd., for a cash consideration of RMB23.4 million. We recognized a disposal gain of RMB1.6 million in 2017. Ms. Yan Zhang
resigned from our company on December 5, 2017. As of December 31, 2019, Ms. Yan Zhang acts as executive officer for catering management companies
controlled by GTI.
Transactions with Napa Infinity Winery (Shanghai) Inc.
Napa Infinity Winery (Shanghai) Inc., or Napa, is a wine distributor controlled by the brother of Mr. Alex S. Xu. We made advances to Napa for
working capital purposes from time to time. In 2017 and 2019, we made purchases of wine with Napa in the aggregate amount of RMB4.0 million and
RMB3.6 million, which was settled by offering the advances we made to Napa. In 2019, we also generated service revenue from Napa of RMB2.4 million
by offering design service and promotion service on the 168 mall from the Group. In 2020, we purchased wine from Napa in the aggregate amount of
RMB2.1 million (US$0.3 million).
Transactions with 519 Information Technology (Shanghai) Inc.
519 Information Technology (Shanghai) Inc., or 519, is a wine distributor controlled by the brother of Mr. Alex S. Xu, and we purchase wine to be
consumed at our hotels. As of December 31, 2016, the RMB4,100 due to 519 represents the outstanding payment for the wine we purchased. The amount
was settled in 2017.
Transactions with Yancheng Zexin Hotel Management Co., Ltd.
In July of 2018, we purchased an additional 1% equity interest in Yancheng Zexin Hotel Management Co., Ltd., or Zexin, and our equity interest in
Zexin increased to 51%. As a result, Zexin became our consolidated subsidiary and ceased to be a related party of ours. In 2016 and 2017, we generated
franchise fee revenue from Zexin of RMB152.3 thousand and RMB232.8 thousand, respectively. As of December 31, 2016, the RMB0.5 million represents
franchise fees advance from Zexin. In 2017, we made a loan to Zexin.
Transactions with Yibon
Amount due to Yibon of RMB3.2 million comprised of receipts on behalf of Yibon which were unsecured, interest free, and repayable upon
demand. We also generated franchise revenue from Yibon of RMB681 thousand in 2019. We generated franchise revenue from Yibon of RMB852
thousand (US$0.13 million) in 2020.
Transactions with Steigenberger (Beijing) Hotel Management Co., Ltd.
Steigenberger (Beijing) Hotel Management Co., Ltd., or Steigenberger, is an equity investee of ours. In 2017, we made a loan to Steigenberger, and
the outstanding amount of such loan as of December 31, 2017, 2018 and 2019 was RMB225.0 thousand, RMB225.0 thousand and RMB225.0 thousand,
respectively. We have disposed our equity investment in Steigenberger in December 2019. The outstanding loan was settled in April 2020.
Transactions with Tianjin GreenTree Tianbao Hotel Management Co., Ltd.
We own 50% of equity interest in Tianjin GreenTree Tianbao Hotel Management Co., Ltd., or Tianbao, one of our franchisees. In 2017, 2018 and
2019, we generated franchise fee revenue from Tianbao of RMB0.4 million, RMB0.4 million and nil, respectively. When guests book hotel rooms through
our central reservation system and opt for prepay for the stay, we collect the payment first and settle with our franchisees on a monthly basis. The RMB64.6
thousand and nil as of December 31, 2018 and 2019, respectively represents the prepaid payment we collected for and to be settled with Tianbao. We
liquidated our equity interest in Tianbao in August 2019.
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Transactions with Pacific Hotel Management (Rongcheng) Co., Ltd.
Pacific Hotel Management (Rongcheng) Co., Ltd., or Rongcheng, is a foreign invested company whose legal representative is the brother of Mr.
Alex S. Xu. We made advances to Pacific Hotel Management (Rongcheng) Co., Ltd., or Rongcheng, an investment company owning a commercial
building, from time to time for working capital purposes, including paying for local taxes and charges. In 2016, we made advances of RMB0.1 million, and
the outstanding balances of such advances were RMB0.1 million. Rongcheng settled these advances with us in 2017.
C.
Interests of Experts and Counsel
Not applicable.
ITEM 8.
FINANCIAL INFORMATION
A.
Consolidated Statements and Other Financial Information
Please refer to Item 19 for a list of our annual consolidated financial statements filed as part of this annual report on Form 20-F.
Legal Proceedings
See “Item 4. Information on the Company—B. Business Overview—Legal Proceedings.”
Dividend Policy and Distributions
In December 2017, we declared a cash dividend of RMB588.4 million. RMB548.7 million of the cash dividend was paid in December 2017, and the
remainder was paid in 2018. In February and March 2018, we declared a cash dividend of US$23.0 million and US$2.6 million, respectively, and we intend
to pay such cash dividend to GTI, our shareholder, upon the receipt of relevant internal and other approvals. In January 2019, we declared a cash dividend
of US$0.30 per ordinary share, or US$0.30 per ADS. Holders of our ordinary shares and ADSs as of the close of trading on February 6, 2019 were entitled
to such cash dividend, and we paid such dividend in full in February 2019. In December 2019, we declared a cash dividend of US$0.25 per ordinary share,
or US$0.25 per ADS. Holders of our ordinary shares and ADSs as of the close of trading on December 24, 2019 were entitled to such cash dividend, and
we paid such dividend in full in January 2020. We intend to retain most, if not all, of our available funds and any future earnings to operate and expand our
business. Our board of directors has discretion as to whether to distribute any future dividends, subject to certain requirements of Cayman Islands law. See
“Item 3. Key Information—D. Risk Factors—Risks Related to Our ADSs—We may not pay further dividends to our public shareholders in the foreseeable
future, so you should rely on price appreciation of our ADSs for return on your investment.”
Subject to any rights and restrictions for the time being attached to any shares, our directors may from time to time declare dividends and other
distributions on shares in issue and authorize payment of the same out of the funds of our company lawfully available therefor. In addition, our
shareholders may by ordinary resolution declare a dividend, but no dividend may exceed the amount recommended by our directors. Under Cayman Islands
law, a Cayman Islands company may pay a dividend out of either profit or share premium, provided that in no circumstances may a dividend be paid if this
would result in the company being unable to pay its debts as they fall due in the ordinary course of business. Even if our directors decide to pay dividends,
the form, frequency and amount of dividends will be based on a number of factors, including our future operations and earnings, capital requirements and
surplus, general financial condition, contractual restrictions and other factors that the board of directors may deem relevant. If we pay any dividends on our
shares, we will pay those dividends which are payable in respect of the underlying Class A ordinary shares represented by our ADSs to the depositary, as
the registered holder of such Class A ordinary shares, and the depositary then will pay such amounts to our ADS holders in proportion to the underlying
Class A ordinary shares represented by the ADSs held by such ADS holders, subject to the terms of the deposit agreement, including the fees and expenses
payable thereunder. Cash dividends on our Class A ordinary shares will be paid in U.S. dollars.
We are a holding company incorporated in the Cayman Islands. In order for us to distribute dividends to our shareholders and ADS holders, we may
need to rely on dividends distributed by our subsidiaries in China. Distributions from our subsidiaries in China to us may be subject to various local taxes,
such as withholding tax. In addition, regulations in China currently permit payment of dividends of a Chinese company only out of accumulated
distributable after-tax profits as determined in accordance with its articles of association and the accounting standards and regulations in China.
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B.
Significant Changes
We have not experienced any significant changes since the date of our audited consolidated financial statements included in this annual report.
ITEM 9.
THE OFFER AND LISTING
A.
Offer and Listing Details
Our ADSs, each representing one of our Class A ordinary shares, have been listed on the New York Stock Exchange since March 27, 2018 under the
symbol “GHG.”
B.
Plan of Distribution
Not applicable.
C. Markets
Our ADSs, each representing one of our Class A ordinary shares, have been trading on the New York Stock Exchange since March 27, 2018 under
the symbol “GHG.”
D.
Selling Shareholders
Not applicable.
E.
Dilution
Not applicable.
F.
Expenses of the Issue
Not applicable.
ITEM 10.
ADDITIONAL INFORMATION
A.
Share Capital
Not applicable.
B. Memorandum and Articles of Association
We incorporate by reference into this annual report the description of our amended and restated memorandum and articles of association contained
in our Form F-1 registration statement (File No. 333-223261), as amended, initially filed with the Securities and Exchange Commission on February 27,
2018. Our shareholders adopted our amended and restated memorandum and articles of association on March 11, 2018.
C. Material Contracts
In the past three fiscal years, we have not entered into any material contracts other than in the ordinary course of business or other than those
described elsewhere in this annual report.
D.
Exchange Controls
See “Item 4. Information on the Company—B. Business Overview—Regulatory Matters—Regulations Relating to Foreign Currency Exchange.”
E.
Taxation
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Cayman Islands Taxation
The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no
taxation in the nature of inheritance tax or estate duty. There are no other taxes likely to be material to us levied by the Government of the Cayman Islands
except for stamp duties which may be applicable on instruments executed in, or after execution brought within, the jurisdiction of the Cayman Islands. The
Cayman Islands is not party to any double tax treaties which are applicable to any payments made to or by our company. There are no exchange control
regulations or currency restrictions in the Cayman Islands.
Payments of dividends and capital in respect of our shares and ADSs will not be subject to taxation in the Cayman Islands and no withholding will
be required on the payment of dividends or capital to any holder of our shares or ADSs, nor will gains derived from the disposal of our shares or ADSs be
subject to Cayman Islands income or corporation tax. No stamp duty is payable in respect of the issue of our shares or on an instrument of transfer in
respect of our shares.
Pursuant to Section 6 of the Tax Concessions Act (As Revised) of the Cayman Islands, we have obtained an undertaking from the Financial
Secretary of the Cayman Islands:
(1)
(2)
that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits, income, gains or appreciations shall apply to us
or our operations; and
in addition, that no tax to be levied on profits, income, gains or appreciations or which is in the nature of estate duty or inheritance tax shall
be payable:
(i)
(ii)
on or in respect of the shares, debentures or other obligations of our company; or
by way of the withholding in whole or in part of any relevant payment as defined in the Tax Concessions Act (As Revised).
The undertaking is for a period of twenty years from November 3, 2017.
People’s Republic of China Taxation
Income Tax and Withholding Tax
In March 2007, the National People’s Congress of China enacted the PRC Enterprise Income Tax Law, or the EIT Law, which became effective on
January 1, 2008 and was amended on December 29, 2018.
The EIT Law applies a uniform 25% enterprise income tax rate to PRC resident enterprises, including both foreign-invested enterprises and
domestic enterprises. The EIT Law imposes an enterprise income tax of 10% on dividends distributed by a foreign-invested enterprise to its immediate
holding company outside of China, if such immediate holding company is considered a “nonresident enterprise” without any establishment or place within
China or if the received dividends have no connection with the establishment or place of such immediate holding company within China, unless such
immediate holding company’s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding tax rate. The Cayman
Islands, where we are incorporated, does not have such a tax treaty with China. Thus, dividends paid to us by our subsidiaries in China may be subject to
the 10% withholding tax if we are considered a “non-resident enterprise” under the EIT Law.
The EIT Law provides that enterprises established outside of China whose “de facto management bodies” are located in China are considered
“resident enterprises.” The “de facto management body” is defined as the organizational body that effectively exercises overall management and control
over production and business operations, personnel, finance and accounting, and properties of the enterprise. Currently, there are no detailed rules or
precedents governing the procedures and specific criteria for determining “de facto management body”. STA issued the Notice Regarding the
Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of De Facto Management Bodies,
or Circular 82, on April 22, 2009. According to STA Circular 82, a Chinese-controlled offshore incorporated enterprise will be regarded as a PRC tax
resident by virtue of having a “de facto management body” in China and will be subject to PRC enterprise income tax on its worldwide income only if all
of the following criteria are met: (a) the primary location of the day-to- day operational management is in China; (b) decisions relating to the enterprise’s
financial and human resource matters are made or are subject to approval by organizations or personnel in China; (c) the enterprise’s primary assets,
accounting books and records, company seals, and board and shareholders meeting minutes are located or maintained in China; and (d) 50% or more of
voting board members or senior executives habitually reside in China. In addition, the STA issued the Administrative Measures on Income Taxes of
Chinese-controlled Offshore Incorporated Resident Enterprises (Trial Implementation), or Tax Trial Measures, on July 27, 2011, and effective on
September 1, 2011 and amended in 2015, providing more guidance on the implementation of Circular 82. Both Circular 82 and the Tax Trial Measures
apply only to offshore enterprises controlled by PRC enterprises or PRC enterprise groups and are not applicable to our case. But determining criteria set
forth in Circular 82 and the Tax Trial Measures may reflect the STA’s general position on how the “de facto management body” test should be applied in
determining the tax resident status of offshore enterprises, regardless of whether they are controlled by PRC enterprises or PRC enterprise groups or by
PRC or foreign individuals. As such, it is still unclear if the PRC tax authorities would determine that, notwithstanding our status as the Cayman Islands
holding company of our operating business in China, we should be classified as a PRC “resident enterprise.”
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While we do not currently consider our company or any of our overseas subsidiaries to be a China resident enterprise, there is a risk that the PRC
tax authorities may deem our company as a PRC resident enterprise since a substantial majority of the members of our management team are located in
China, in which case we would be subject to the PRC enterprise income tax at the rate of 25% on worldwide income. If the Chinese tax authorities
determine that we are a resident enterprise, non-PRC shareholders and ADS holders may be subject to PRC withholding tax upon dividends payable by us
and gains on the sale of ordinary shares or ADSs may be subject to a PRC income tax. Any such PRC tax would generally be imposed at a rate of 10% in
the case of a non-PRC enterprise holder and at a rate of 20% in the case of a non-PRC individual holder unless such holder is eligible for the benefits of a
tax treaty that provides for a reduced rate. It is unclear whether, if we are considered a PRC resident enterprise, holders of our shares or ADSs would be
able to claim the benefit of income tax treaties or agreements entered into between China and other countries or areas.
Under the EIT Law, enterprises qualified as “High New Technology Enterprises,” or HNTEs, enjoy a preferential income tax rate of 15%, rather
than the uniform income tax rate of 25% which otherwise would apply. Shanghai Evergreen Technology Co., Ltd. has qualified as an HNTE for the period
of 2017 until now under the EIT Law, and has been subject to the preferential income tax rate of 15% during such period.
On October 17, 2017, the STA issued a Public Notice of the State Administration of Taxation on Matters Concerning Withholding of Income Tax of
Non-resident Enterprises at Source, or STA Public Notice 37. This STA Public Notice 37 has entered into force as of December 1, 2017, according to
which, STA Circular 698 has been abolished from December 1, 2017.
Under the STA Public Notice 37 and other applicable PRC laws, the withholding agent (for example, payers of PRC-sourced income to non-PRC
residents) is obligated to withhold PRC income taxes from the payment. The withholding agent shall, within seven days of the day on which the
withholding obligation occurs, declare and remit the withholding tax to the competent tax authority at its locality. The withholding agent shall establish
account books for all tax it has withheld and remitted on a commission basis and archive relevant contractual documents, so as to record the exact
information about the enterprise income withheld and remitted for the non-resident enterprise.
Although the withholding agents have the obligation to withhold relevant PRC taxes, in the event of a failure to withhold, the non-PRC residents are
still required to pay such taxes on their own. Failure to comply with the tax payment obligations by the non-PRC residents will result in penalties, including
full payment of taxes owed, fines and default interest on those taxes.
The STA issued the Announcement of State Taxation Administration on Promulgation of the Administrative Measures on Non-resident Taxpayers
Enjoying Treaty Benefits (“STA Circular 35”) on October 14, 2019, which became effective on January 1, 2020. The STA Circular 35 further simplified the
procedures for enjoying treaty benefits. According to the STA Circular 35, no approvals from the tax authorities are required for a non-resident taxpayer to
enjoy treaty benefits, and where a non-resident taxpayer self-assesses and concludes that it satisfies the criteria for claiming treaty benefits, it may enjoy
treaty benefits at the time of tax declaration or at the time of withholding through the withholding agent, but it shall gather and retain the relevant materials
as required for future inspection, and accept follow-up administration by the tax authorities. There are also other conditions for enjoying the reduced
withholding tax rate according to other relevant tax rules and regulations. According to the Circular on Several Issues regarding the “Beneficial Owner” in
Tax Treaties, or Circular 9, which was issued on February 3, 2018 by the STA, effective as of April 1, 2018, when determining the applicant’s status of the
“beneficial owner” regarding tax treatments in connection with dividends, interest or royalties in the tax treaties, several factors, including without
limitation, whether the applicant is obligated to pay more than 50% of its income in twelve months to residents in a third country or region, whether the
business operated by the applicant constitutes the actual business activities, and whether the counterparty country or region to the tax treaties does not levy
any tax or grants tax exemption on relevant income or levies tax at an extremely low rate, will be taken into account, and they will be analyzed according to
the actual circumstances of the specific cases. This circular further provides that applicants who intend to prove his or her status of the “beneficial owner”
shall submit the relevant documents to the relevant tax bureau according to the Administrative Measures for Non-Resident Enterprises to Enjoy Treatments
under Tax Treaties. Accordingly, GreenTree Hotel (Hong Kong), Limited may be able to enjoy the 5% withholding tax rate for the dividends they receive
from our PRC subsidiaries, respectively, if they satisfy the conditions prescribed under Circular 81 and other relevant tax rules and regulations, and obtain
the approvals as required. However, if the relevant tax authorities consider the transactions or arrangements we have are for the primary purpose of
enjoying a favorable tax treatment, the relevant tax authorities may adjust the favorable withholding tax in the future.
Value-added Tax
On March 23, 2016, the Ministry of Finance of China and the State Administration of Taxation of China jointly issued the Circular on the
Nationwide Implementation of Pilot Program for the Collection of Value Added-Tax Instead of Business Tax, or Circular 36, which became effective on
May 1, 2016. Subsequent to the effectiveness of Circular 36, most of our PRC subsidiaries’ business will be subject to value-added tax, or VAT, at a rate of
6% and they would be permitted to offset input VAT by providing valid VAT invoices received from vendors against their VAT liability.
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According to Circular 36, the entities and individuals providing the services within the PRC shall be subject to VAT. The services are treated as
being provided within the PRC where either the service provider or the service recipient is located in the PRC. The services subject to VAT include the
provision of financial services such as transferring financial instruments. Based on the definition of “financial instruments” under Circular 36, the ADSs
and/ shares are likely to be treated as financial instruments. As such, where a holder of the ADSs and/ shares who is an entity or individual located outside
of the PRC re-sells the ADSs and/ shares to an entity or individual located outside of the PRC and derives any gain, since neither the service provider nor
the service recipient is located in the PRC, theoretically Circular 36 does not apply and the buyer does not have the obligation to withhold the VAT or the
local levies. However, there is uncertainty as to the applicability of VAT if either the seller or buyer of ADSs and/ shares is located within the PRC.
On April 4, 2018, the MOF and STA jointly promulgated the Circular of the Ministry of Finance and the STA on Adjustment of Value-Added Tax
Rates, or Circular 32. Circular 32 became effective on May 1, 2018 and shall supersede any previously existing provisions in the case of any inconsistency.
Further, On March 20, 2019, the MOF, the STA and the General Administration of Customs jointly issued the Announcement on Policies for Deepening the
VAT Reform, or Announcement 39, to further slash value-added tax rates. According to the Announcement 39, (i) for general VAT payers’ sales activities
or imports that are subject to VAT at an existing applicable rate of 16% or 10%, the applicable VAT rate is adjusted to 13% or 9% respectively; (ii) for the
agricultural products purchased by taxpayers to which an existing 10% deduction rate is applicable, the deduction rate is adjusted to 9%; (iii) for the
agricultural products purchased by taxpayers for production or commissioned processing, which are subject to VAT at 13%, the input VAT will be
calculated at a 10% deduction rate; (iv) for the exportation of goods or labor services that are subject to VAT at 16%, with the applicable export refund at
the same rate, the export refund rate is adjusted to 13%; and (v) for the exportation of goods or cross-border taxable activities that are subject to VAT at
10%, with the export refund at the same rate, the export refund rate is adjusted to 9%. The Announcement 39 came into effect on April 1, 2019 and shall
prevail in case of any conflict with existing provisions.
Material U.S. Federal Income Tax Considerations
The following summary describes the material U.S. federal income tax consequences of the purchase, ownership and disposition of our ADSs and
shares as of the date hereof. This summary is only applicable to ADSs and shares that are held as capital assets by a U.S. Holder (as defined below).
As used herein, the term “U.S. Holder” means a beneficial owner of our ADSs or shares that is for U.S. federal income tax purposes:
•
•
•
•
an individual citizen or resident of the U.S.;
a corporation (or other entity treated as a corporation for U.S. federal income tax purposes) created or organized in or under the laws of the
U.S., any state thereof or the District of Columbia;
an estate the income of which is subject to U.S. federal income taxation regardless of its source; or
a trust if it (i) is subject to the primary supervision of a court within the U.S. and one or more U.S. persons have the authority to control all
substantial decisions of the trust or (ii) has a valid election in effect under applicable U.S. Treasury regulations to be treated as a U.S. person.
The discussion below is based upon the provisions of the Internal Revenue Code of 1986, as amended, or the Code, and regulations, rulings and
judicial decisions thereunder as of the date hereof, and such authorities may be replaced, revoked or modified so as to result in U.S. federal income tax
consequences different from those discussed below. In addition, this summary is based, in part, upon representations made by the depositary to us and
assumes that the deposit agreement, and all other related agreements, will be performed in accordance with their terms.
This summary does not represent a detailed description of the U.S. federal income tax consequences applicable to you if you are subject to special
treatment under the U.S. federal income tax laws, including if you are:
•
•
•
•
•
•
a dealer in securities or currencies;
a financial institution;
a regulated investment company;
a real estate investment trust;
an insurance company;
a tax-exempt organization;
103
•
•
•
•
•
•
•
a person holding our ADSs or shares as part of a hedging, integrated or conversion transaction, a constructive sale or a straddle;
a person required to accelerate the recognition of any item of gross income with respect to our ADSs or shares as a result of such income
being recognized on an applicable financial statement;
a trader in securities that has elected the mark-to-market method of accounting for your securities;
a person liable for alternative minimum tax;
a person who owns or is deemed to own 10% or more of our stock by vote or value;
a partnership or other pass-through entity for U.S. federal income tax purposes; or
a person whose “functional currency” is not the U.S. dollar.
If a partnership (or other entity or arrangement treated as a partnership for U.S. federal income tax purposes) holds our ADSs or shares, the tax
treatment of a partner will generally depend upon the status of the partner and the activities of the partnership. If you are a partner of a partnership holding
our ADSs or shares, you should consult your tax advisors.
This summary does not contain a detailed description of all the U.S. federal income tax consequences to you in light of your particular
circumstances and does not address the Medicare tax on net investment income, U.S. federal estate and gift taxes or the effects of any state, local
or non-U.S. tax laws. If you are considering the purchase, ownership or disposition of our ADSs or shares, you should consult your tax advisors
concerning the U.S. federal income tax consequences to you in light of your particular situation as well as any consequences arising under other
U.S. federal tax laws and the laws of any other taxing jurisdiction.
ADSs
If you hold ADSs, for U.S. federal income tax purposes, you generally will be treated as the owner of the underlying shares that are represented by
such ADSs. Accordingly, deposits or withdrawals of shares for ADSs will not be subject to U.S. federal income tax.
Taxation of Dividends
Subject to the discussion under “— Passive Foreign Investment Company” below, the gross amount of any distributions on the ADSs or shares
(including any amounts withheld to reflect Chinese withholding taxes) will be taxable as dividends, to the extent paid out of our current or accumulated
earnings and profits, as determined under U.S. federal income tax principles. Such income (including withheld taxes) will be includable in your gross
income as ordinary income on the day actually or constructively received by you, in the case of the shares, or by the depositary, in the case of ADSs. Such
dividends will not be eligible for the dividends received deduction allowed to corporations under the Code.
With respect to non-corporate U.S. Holders, certain dividends received from a qualified foreign corporation may be subject to reduced rates of
taxation. A foreign corporation is treated as a qualified foreign corporation with respect to dividends received from that corporation on shares (or ADSs
backed by such shares) that are readily tradable on an established securities market in the U.S. Treasury Department guidance indicates that our ADSs,
which are listed on the New York Stock Exchange, are readily tradable on an established securities market in the U.S. Thus, subject to the discussion under
“— Passive Foreign Investment Company” below, we believe that dividends we pay on our ADSs will meet the conditions required for the reduced tax
rates. Since we do not expect that our shares will be listed on an established securities market in the U.S., we do not believe that dividends that we pay on
our shares that are not represented by ADSs will meet the conditions required for these reduced tax rates. There also can be no assurance that our ADSs
will continue to be readily tradable on an established securities market in later years. Consequently, there can be no assurance that dividends paid on our
ADSs will continue to be afforded the reduced tax rates. A qualified foreign corporation also includes a foreign corporation that is eligible for the benefits
of certain income tax treaties with the U.S. In the event that we are deemed to be a China resident enterprise under the Chinese tax law (see “Item 10.
Additional Information—E. Taxation — People’s Republic of China Taxation” above), we may be eligible for the benefits of the income tax treaty between
the U.S. and China, or the Treaty. In that case, dividends we pay on our shares would be eligible for the reduced rates of taxation whether or not the shares
are readily tradable on an established securities market in the U.S., and whether or not the shares are represented by ADSs. Non-corporate U.S. Holders that
do not meet a minimum holding period requirement during which they are not protected from the risk of loss or that elect to treat the dividend income as
“investment income” pursuant to Section 163(d)(4) of the Code will not be eligible for the reduced rates of taxation regardless of our status as a qualified
foreign corporation. In addition, the rate reduction will not apply to dividends if the recipient of a dividend is obligated to make related payments with
respect to positions in substantially similar or related property. This disallowance applies even if the minimum holding period has been met. You should
consult your tax advisors regarding the application of these rules given your particular circumstances.
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Non-corporate U.S. Holders will not be eligible for reduced rates of taxation on any dividends received from us if we are a passive foreign
investment company, or PFIC, in the taxable year in which such dividends are paid or in the preceding taxable year (see “— Passive Foreign Investment
Company” below).
In the event that we are deemed to be a Chinese resident enterprise under the Chinese tax law, you may be subject to Chinese withholding taxes on
dividends paid to you with respect to the ADSs or shares. See “Item 10. Additional Information—E. Taxation — People’s Republic of China Taxation.” In
that case, subject to certain conditions and limitations (including a minimum holding period requirement), Chinese withholding taxes on dividends may be
treated as foreign taxes eligible for credit against your U.S. federal income tax liability. For purposes of calculating the foreign tax credit, dividends paid on
the ADSs or shares will be treated as foreign source income and will generally constitute passive category income. The rules governing the foreign tax
credit are complex. You are urged to consult your tax advisor regarding the availability of the foreign tax credit under your particular circumstances.
To the extent that the amount of any distribution exceeds our current and accumulated earnings and profits, as determined under U.S. federal income
tax principles, the distribution ordinarily would be treated, first, as a tax-free return of capital, causing a reduction in the adjusted basis of the ADSs or
shares (thereby increasing the amount of gain, or decreasing the amount of loss, to be recognized by you on a subsequent disposition of the ADSs or
shares), and, second, the balance in excess of adjusted basis generally would be taxed as capital gain recognized on a sale or exchange. However, we do not
expect to determine our earnings and profits in accordance with U.S. federal income tax principles. Therefore, you should expect that distributions will
generally be reported to the Internal Revenue Service, or IRS, and taxed to you as dividends (as discussed above), even if they might ordinarily be treated
as a tax-free return of capital or as capital gain.
Passive Foreign Investment Company
In general, we will be a PFIC for any taxable year in which:
•
•
at least 75% of our gross income is passive income, or
at least 50% of the value (based on a quarterly average) of our assets is attributable to assets that produce or are held for the production of
passive income.
For this purpose, passive income generally includes dividends, interest, royalties and rents (other than royalties and rents derived in the active
conduct of a trade or business and not derived from a related person), as well as gains from the sale of assets (such as stock) that produce passive income,
foreign currency gains, and certain other categories of income. In addition, cash and other assets readily convertible into cash are generally considered
passive assets. If we own at least 25% (by value) of the stock of another corporation, we will be treated, for purposes of determining whether we are a
PFIC, as owning our proportionate share of the other corporation’s assets and receiving our proportionate share of the other corporation’s income. For U.S.
federal income tax purposes, we consider ourselves to own the equity of our consolidated VIEs. However, there is uncertainty in this regard and if it is
determined, contrary to our view, that we do not own the equity of our consolidated VIEs for U.S. federal income tax purposes (for instance, because the
relevant PRC authorities do not respect these arrangements), we may be more likely to be treated as a PFIC.
Based on the past and projected composition of our income and assets, and the valuation of our assets, including goodwill, we do not believe we
were a PFIC for 2020 and we do not expect to be a PFIC for 2021 or the foreseeable future, although there can be no assurance in this regard, since the
determination of our PFIC status cannot be made until the end of a taxable year and depends significantly on the composition of our assets and income
throughout the year.
The determination of whether we are a PFIC is made annually. Accordingly, it is possible that we may become a PFIC in the current or any future
taxable year due to changes in our asset or income composition. The calculation of the value of our assets will be based, in part, on the quarterly market
value of our ADSs, which is subject to change. Therefore, a decrease in the market value of our ADSs may also result in us becoming a PFIC.
105
If we are a PFIC for any taxable year during which you hold our ADSs or shares, and you do not make a timely mark-to-market election, as
described below, you will be subject to special tax rules with respect to any “excess distribution” received and any gain realized from a sale or other
disposition, including a pledge, of ADSs or shares. Distributions received in a taxable year that are greater than 125% of the average annual distributions
received during the shorter of the three preceding taxable years or your holding period for the ADSs or shares will be treated as excess distributions. Under
these special tax rules:
•
•
•
the excess distribution or gain will be allocated ratably over your holding period for the ADSs or shares,
the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we were a PFIC, will be treated
as ordinary income, and
the amount allocated to each other year will be subject to tax at the highest tax rate in effect for that year for individuals or corporations, as
applicable, and the interest charge generally applicable to underpayments of tax will be imposed on the resulting tax attributable to each such
year.
Although the determination of whether we are a PFIC is made annually, if we are a PFIC for any taxable year in which you hold our ADSs or shares,
you will generally be subject to the special tax rules described above for that year and for each subsequent year in which you hold the ADSs or shares (even
if we do not qualify as a PFIC in any subsequent years). However, if we cease to be a PFIC, you can avoid the continuing impact of the PFIC rules by
making a special election to recognize gain as if your ADSs or shares had been sold on the last day of the last taxable year during which we were a PFIC.
You are urged to consult your tax advisor about this election.
In certain circumstances, in lieu of being subject to the special tax rules discussed above, you may make a mark-to-market election with respect to
your ADSs or shares provided such ADSs or shares are treated as “marketable stock.” The ADSs or shares generally will be treated as marketable stock if
the ADSs or shares are “regularly traded” on a “qualified exchange or other market” (within the meaning of the applicable Treasury regulations). Under
current law, the mark-to-market election may be available to holders of ADSs because the ADSs are listed on the New York Stock Exchange, which
constitutes a qualified exchange, although there can be no assurance that the ADSs will be “regularly traded” for purposes of the mark-to-market election.
It should also be noted that it is intended that only the ADSs and not the shares will be listed on the New York Stock Exchange. Consequently, if you are a
holder of shares that are not represented by ADSs, you generally will not be eligible to make a mark-to-market election.
If you make an effective mark-to-market election, for each taxable year that we are a PFIC, you will include as ordinary income the excess of the
fair market value of your ADSs at the end of the year over your adjusted basis in the ADSs. You will be entitled to deduct as an ordinary loss in each such
year the excess of your adjusted basis in the ADSs over their fair market value at the end of the year, but only to the extent of the net amount previously
included in income as a result of the mark-to-market election. If you make an effective mark-to-market election, any gain you recognize upon the sale or
other disposition of your ADSs in a year that we are a PFIC will be treated as ordinary income and any loss will be treated as ordinary loss, but only to the
extent of the net amount previously included in income as a result of the mark-to-market election.
Your adjusted basis in the ADSs will be increased by the amount of any income inclusion and decreased by the amount of any deductions under the
mark-to-market rules. If you make a mark-to-market election it will be effective for the taxable year for which the election is made and all subsequent
taxable years unless the ADSs are no longer regularly traded on a qualified exchange or other market, or the IRS consents to the revocation of the election.
You are urged to consult your tax advisor about the availability of the mark-to-market election, and whether making the election would be advisable in your
particular circumstances.
A different election, known as the “qualified electing fund” or “QEF” election is generally available to holders of PFIC stock, but requires that the
corporation provide the holders with a “PFIC Annual Information Statement” containing certain information necessary for the election, including the
holder’s pro rata share of the corporation’s earnings and profits and net capital gains for each taxable year, computed according to U.S. federal income tax
principles. We do not intend, however, to determine our earnings and profits or net capital gain under U.S. federal income tax principles, nor do we intend
to provide U.S. Holders with a PFIC Annual Information Statement. Therefore, you should not expect to be eligible to make this election.
If we are a PFIC for any taxable year during which you hold our ADSs or shares and any of our non-U.S. subsidiaries is also a PFIC, you will be
treated as owning a proportionate amount (by value) of the shares of the lower-tier PFIC for purposes of the application of these rules. You are urged to
consult your tax advisors about the application of the PFIC rules to any of our subsidiaries.
You will generally be required to file IRS Form 8621 if you hold our ADSs or shares in any year in which we are classified as a PFIC. You are urged
to consult your tax advisors concerning the U.S. federal income tax consequences of holding ADSs or shares if we are considered a PFIC in any taxable
year.
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Taxation of Capital Gains
For U.S. federal income tax purposes, you will recognize taxable gain or loss on any sale, exchange or other taxable disposition of ADSs or shares
in an amount equal to the difference between the amount realized for the ADSs or shares and your adjusted basis in the ADSs or shares. Subject to the
discussion under “—Passive Foreign Investment Company” above, such gain or loss will generally be capital gain or loss and will generally be long-term
capital gain or loss if you have held the ADSs or shares for more than one year. Long-term capital gains of non-corporate U.S. Holders (including
individuals) are eligible for reduced rates of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss recognized by you will
generally be treated as U.S. source gain or loss. However, if we are treated as a Chinese resident enterprise for Chinese tax purposes and Chinese tax is
imposed on any gain, and if you are eligible for the benefits of the Treaty, you may elect to treat such gain as foreign source gain. If you are not eligible for
the benefits of the Treaty or you fail to make the election to treat any gain as foreign source, then you may not be able to use the foreign tax credit arising
from any Chinese tax imposed on the disposition of our ADSs or shares unless such credit can be applied (subject to applicable limitations) against U.S.
federal income tax due on other income derived from foreign sources in the same income category (generally, the passive category). You are urged to
consult your tax advisors regarding the tax consequences if any Chinese tax is imposed on gain on a disposition of our ADSs or shares, including the
availability of the foreign tax credit and the election to treat any gain as foreign source, under your particular circumstances.
Information Reporting and Backup Withholding
In general, information reporting will apply to dividends in respect of our ADSs or shares and the proceeds from the sale, exchange or other
disposition of our ADSs or shares that are paid to you within the U.S. (and in certain cases, outside the U.S.), unless you are an exempt recipient such as a
corporation. A backup withholding tax may apply to such payments if you fail to provide a taxpayer identification number or certification of exempt status
or fail to report in full dividend and interest income.
Backup withholding is not an additional tax and any amounts withheld under the backup withholding rules will be allowed as a refund or a credit
against your U.S. federal income tax liability provided the required information is furnished to the IRS in a timely manner.
F.
Dividends and Paying Agents
Not applicable.
G.
Statement by Experts
Not applicable.
H.
Documents on Display
We have filed this annual report on Form 20-F, including exhibits, with the SEC. As allowed by the SEC, in Item 19 of this annual report, we
incorporate by reference certain information we filed with the SEC. This means that we can disclose important information to you by referring you to
another document filed separately with the SEC. The information incorporated by reference is considered to be part of this annual report.
You may read and copy this annual report, including the exhibits incorporated by reference in this annual report, at the SEC’s Public Reference
Room at 100 F Street, N.E., Washington, D.C. 20549 and at the SEC’s regional offices in New York, New York, and Chicago, Illinois. You can also request
copies of this annual report, including the exhibits incorporated by reference in this annual report, upon payment of a duplicating fee, by writing to the
SEC’s Public Reference Room for information.
The SEC also maintains a website that contains reports, proxy statements and other information about issuers, such as us, who file electronically
with the SEC. The address of that website is http://www.sec.gov. The information on that website is not a part of this annual report.
I.
Subsidiary Information
Not applicable.
107
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Interest Rate Risk
Our exposure to interest rate risk primarily relates to interest income generated by excess cash which is mostly held in interest bearing bank
deposits. As of December 31, 2020, substantially all of our cash and cash equivalents were held in major financial institutions located in China. Interest
earning instruments carry a degree of interest rate risk. We have not used derivative financial instruments to hedge interest rate risk. We have not been
exposed to, nor do we anticipate being exposed to, material risks due to changes in market interest rates. However, our future interest income may fall short
of expectations due to changes in market interest rates.
We have not been exposed to material risks due to changes in interest rates. However, our future interest income may be lower than expected due to
changes in market interest rates.
Equity Price Risk
We are exposed to equity price risk on our common stock holdings. As of December 31, 2020, we had investments in equity securities (excluding
investments in Gingko and New Century) of RMB242.4 million (US$37.1 million), primarily common stock in Chinese companies which are listed in
China A-Share market. The common stock holdings are exposed to price fluctuations. Assuming a 1.0% decrease of share prices, the market value of the
common stock holdings would have decreased to RMB240.0 million.
Foreign Exchange Risk
Substantially all of our revenues and most of our expenses are denominated in RMB. Our exposure to foreign exchange risk primarily relates to cash
and cash equivalents denominated in U.S. dollars as a result of our past issuances of ordinary shares and proceeds from our initial public offering. As of
December 31, 2020, the amount of our cash and cash equivalents denominated in U.S. dollars was US$28.7 million and the amount of our cash and cash
equivalents denominated in RMB was RMB436.0 million, and all our short-term investments of RMB302.0 million were denominated in RMB.
We do not believe that we currently have any significant direct foreign exchange risk and have not hedged exposures denominated in foreign
currencies or any other derivative financial instruments. Although in general, our exposure to foreign exchange risks should be limited, the value of your
investment in our ADSs will be affected by the foreign exchange rate between U.S. dollars and RMB because the value of our business is effectively
denominated in RMB, while the ADSs will be traded in U.S. dollars.
The conversion of Renminbi into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of China, or the PBOC. The
PRC government allowed the Renminbi to appreciate by more than 20% against the U.S. dollar between July 2005 and July 2008. Between July 2008 and
June 2010, the exchange rate between the Renminbi and the U.S. dollar had been stable and traded within a narrow band. Since June 2010, the PRC
government has allowed the RMB to appreciate slowly against the U.S. dollar, though there have been periods when the Renminbi has depreciated against
the U.S. dollar. In particular, on August 11, 2015, the PBOC allowed the Renminbi to depreciate by approximately 2% against the U.S. dollar. Since then
and until the end of 2016, the Renminbi has depreciated against the U.S. dollar by approximately 10%. In 2018, the RMB depreciated approximately 5.7%
against the U.S. dollar. In 2019, the RMB depreciated approximately 1.3% against the U.S. dollar. In 2020, the RMB appreciated approximately 6.3%
against the U.S. dollar. It is difficult to predict how long the current situation may last and when and how the relationship between the Renminbi and the
U.S. dollar may change again.
To the extent that we need to convert U.S. dollars into Renminbi for our operations, appreciation of the Renminbi against the U.S. dollar would have
an adverse effect on the Renminbi amount we receive from the conversion. Conversely, if we decide to convert Renminbi into U.S. dollars for the purpose
of making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the Renminbi
would have a negative effect on the U.S. dollar amounts available to us.
ITEM 12.
DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
A.
Debt Securities
Not applicable.
B. Warrants and Rights
Not applicable.
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C.
Other Securities
Not applicable.
D.
American Depositary Shares
In March 2018, we appointed Deutsche Bank Trust Company Americas, or Deutsche Bank, as the depositary bank for our ADR program. We
entered into a deposit agreement with Deutsche Bank, as depositary, and all holders from time to time of our ADRs on March 26, 2018.
Fees and Charges
An ADS holder will be required to pay the following service fees to the depositary bank and certain taxes and governmental charges (in addition to
any applicable fees, expenses, taxes and other governmental charges payable on the deposited securities represented by any of your ADSs):
Service
• To any person to which ADSs are issued or to any person to which a distribution is made in
respect of ADS distributions pursuant to stock dividends or other free distributions of stock,
bonus distributions, stock splits or other distributions (except where converted to cash)
Fees
Up to US$0.05 per ADS issued
• Cancellation of ADSs, including the case of termination of the deposit agreement
• Distribution of cash dividends
• Distribution of cash entitlements (other than cash dividends) and/or cash proceeds from the sale
Up to US$0.05 per ADS cancelled
Up to US$0.05 per ADS held
Up to US$0.05 per ADS held
of rights, securities and other entitlements
• Distribution of ADSs pursuant to exercise of rights.
• Depositary services
Up to US$0.05 per ADS issued
Up to US$0.05 per ADS held per annum on the applicable record date(s) established by the
depositary bank
An ADS holder, will also be responsible to pay certain fees and expenses incurred by the depositary bank and certain taxes and governmental
charges (in addition to any applicable fees, expenses, taxes and other governmental charges payable on the deposited securities represented by any of your
ADSs) such as:
•
•
•
•
•
•
•
Fees for the transfer and registration of ordinary shares charged by the registrar and transfer agent for the ordinary shares in the Cayman
Islands (i.e., upon deposit and withdrawal of ordinary shares).
Expenses incurred for converting foreign currency into U.S. dollars.
Expenses for cable, telex and fax transmissions and for delivery of securities.
Taxes and duties upon the transfer of securities, including any applicable stamp duties, any stock transfer charges or withholding taxes (i.e.,
when ordinary shares are deposited or withdrawn from deposit).
Fees and expenses incurred in connection with the delivery or servicing of ordinary shares on deposit.
Fees and expenses incurred in connection with complying with exchange control regulations and other regulatory requirements applicable to
ordinary shares, deposited securities, ADSs and ADRs.
Any applicable fees and penalties thereon.
The depositary fees payable upon the issuance and cancellation of ADSs are typically paid to the depositary bank by the brokers (on behalf of their
clients) receiving the newly issued ADSs from the depositary bank and by the brokers (on behalf of their clients) delivering the ADSs to the depositary
bank for cancellation. The brokers in turn charge these fees to their clients. Depositary fees payable in connection with distributions of cash or securities to
ADS holders and the depositary services fee are charged by the depositary bank to the holders of record of ADSs as of the applicable ADS record date.
109
The depositary fees payable for cash distributions are generally deducted from the cash being distributed. In the case of distributions other than cash
(i.e., share dividends, rights), the depositary bank charges the applicable fee to the ADS record date holders concurrent with the distribution. In the case of
ADSs registered in the name of the investor (whether certificated or uncertificated in direct registration), the depositary bank sends invoices to the
applicable record date ADS holders. In the case of ADSs held in brokerage and custodian accounts (via DTC), the depositary bank generally collects its
fees through the systems provided by DTC (whose nominee is the registered holder of the ADSs held in DTC) from the brokers and custodians holding
ADSs in their DTC accounts. The brokers and custodians who hold their clients’ ADSs in DTC accounts in turn charge their clients’ accounts the amount
of the fees paid to the depositary banks.
In the event of refusal to pay the depositary fees, the depositary bank may, under the terms of the deposit agreement, refuse the requested service
until payment is received or may set off the amount of the depositary fees from any distribution to be made to the ADS holder.
Deutsche Bank Trust Company Americas, as depositary may make payments to us or reimburse us for certain costs and expenses upon such terms
and conditions as we and the depositary bank agree from time to time
Payments by Depositary
We received aggregate payments from Deutsche Bank, the depositary bank for our ADR program, amounting to USD$1,463,700 after tax during the
year ended December 31, 2018. During the years ended December 31, 2019 and 2020, we did not receive any payment from Deutsche Bank.
110
ITEM 13.
DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
None of these events occurred in any of the years ended December 31, 2018, 2019 and 2020.
PART II
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
A. Modifications of Rights
See “Item 10. Additional Information—B. Memorandum and Articles of Association” for a description of the rights of securities holders, which
remain unchanged.
E.
Use of Proceeds
The following “Use of Proceeds” information relates to the registration statement on Form F-1, as amended (File No. 333-223261) in relation to our
initial public offering, which was declared effective by the SEC on March 26, 2018. In March 2018, we completed our initial public offering in which we
issued and sold 10,200,000 ADSs, representing 10,200,000 Class A ordinary shares, resulting in net proceeds to us of approximately US$133.5 million,
which net of underwriting discounts and commissions. Morgan Stanley & Co. International plc, Merrill Lynch, Pierce, Fenner & Smith Incorporated and
UBS Securities LLC were the representatives of the underwriters for our initial public offering.
For the period from March 26, 2018, the date that the F-1 Registration Statement was declared effective by the SEC, to December 31, 2020, we used
approximately US$100.3 million of the net proceeds from our initial public offering for general corporate purposes in line with our strategies, including (i)
the organic expansion of our hotel chain and the improvement of existing hotel properties, including conversion of existing leased-and-operated hotels to
new brands, including Gem, Gya and Vx, (ii) potential acquisitions of domestic and overseas operators that will complement our operations and accelerate
our expansion plan, and (iii) working capital and other general corporate purposes, including marketing and upgrading our IT system.
ITEM 15.
CONTROLS AND PROCEDURES
Disclosure Controls and Procedures
We maintain disclosure controls and procedures designed to provide reasonable assurance that information required to be disclosed in reports filed
under the Exchange Act is recorded, processed, summarized and reported within the specified time periods and accumulated and communicated to our
management, including our Group Chief Executive Officer and Group Chief Financial Officer, as appropriate, to allow timely decisions regarding required
disclosure.
Our management, with the participation of our Group Chief Executive Officer and Group Chief Financial Officer, has performed an evaluation of
the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of December 31, 2020, as required by
Rule 13a-15(b) under the Exchange Act. Based upon that evaluation, our management has concluded that our disclosure controls and procedures were
effective as of December 31, 2020.
Management’s Annual Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and
15d-15(f) under the Exchange Act. As required by Rule 13a-15(c) of the Exchange Act, our management conducted an evaluation of our company’s
internal control over financial reporting as of December 31, 2020 based on the framework in Internal Control — Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management concluded that our internal control
over financial reporting was effective as of December 31, 2020.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any
evaluation of effectiveness of our internal control over financial reporting to future periods are subject to the risks that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Internal Control over Financial Reporting
In connection with the preparation and external audit of our consolidated financial statements as of and for the years ended December 31, 2019, we
and our auditors, an independent registered public accounting firm, noted material weaknesses in our internal
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control over financial reporting. The material weaknesses that were identified relate to insufficient accounting expertise necessary to comply with U.S.
GAAP and SEC reporting and compliance requirements and insufficient implementation of internal controls on related party transactions. Our independent
registered public accounting firm did not undertake a comprehensive assessment of our internal control for purposes of identifying and reporting material
weaknesses and other control deficiencies in our internal control over financial reporting. In light of the material weakness that were identified as a result of
the procedures performed, we believe it is possible that, had our independent registered public accounting firm performed an audit of our internal control
over financial reporting, additional control deficiencies would have been identified.
We implemented certain measures to improve our internal control over financial reporting to address the material weakness that was previously
identified. See “Item 15. Controls and Procedures —Internal Control over Financial Reporting” in our annual report on Form 20-F for the fiscal year ended
December 31, 2019, filed with the SEC on April 30, 2020. As of December 31, 2020, based on an assessment performed by our management on the
performance of the remediation measures described above, our management has concluded that our internal control over financial reporting was effective.
As a company with less than US$1.07 billion in revenue for our last fiscal year, we qualify as an “emerging growth company” pursuant to the JOBS
Act. An emerging growth company may take advantage of specified reduced reporting and other requirements that are otherwise applicable generally to
public companies. These provisions include exemption from the auditor attestation requirement under Section 404 of the Sarbanes-Oxley Act of 2002, in
the assessment of the emerging growth company’s internal control over financial reporting. The JOBS Act also provides that an emerging growth company
does not need to comply with any new or revised financial accounting standards until such date that a private company is otherwise required to comply
with such new or revised accounting standards.
We intend to choose to take advantage of the extended transition period. As a result of this election, our financial statements may not be comparable
to other public companies that comply with the public company effective dates for these new or revised accounting standards.
Changes in Internal Control over Financial Reporting
Other than as described above, there were no changes in our internal control over financial reporting that occurred during the period covered by this
annual report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT
Our Board of Directors has determined that Dong Li, who is an independent director, qualifies as an audit committee financial expert as defined in
Item 16A of the instruction to Form 20-F.
ITEM 16B. CODE OF ETHICS
We have adopted a code of ethics, which is applicable to all of our directors, executive officers and employees, including our Chief Executive
Officer and Chief Financial Officer. No changes have been made to the code of business conduct and ethics since its adoption and no waivers have been
granted therefrom to our directors or employees. We have filed our code of business conduct as an exhibit to our F-1 registration statement (File No. 333-
223261), as amended, initially filed with the Securities and Exchange Commission on February 27, 2018, and a copy is available to any shareholder upon
request. This code of business conduct and ethics is also available on our website at http://ir.998.com.
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ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
Ernst & Young Hua Ming LLP has served as our independent registered public accounting firm for each of the fiscal years in the three-year period
ended December 31, 2020, for which audited financial statements appear in this annual report.
The following table sets forth the aggregate fees by categories specified below in connection with certain professional services rendered by Ernst &
Young Hua Ming LLP, for the years indicated.
Audit Fees
All Other Fees
Total
Pre-Approval Policies and Procedures
2018
For the Years Ended
December 31,
2019
(In thousands of US dollars)
698
135
833
469
81
550
2020
785
79
864
Our audit committee is responsible for the oversight of our independent accountants’ work. The policy of our audit committee is to pre-approve all
audit and non-audit services provided by Ernst & Young Hua Ming LLP, including audit services, audit-related services, tax services and other services, as
described above.
All audit and non-audit services performed by Ernst & Young Hua Ming LLP must be pre-approved by the Audit Committee.
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
None.
ITEM 16E. PURCHASE OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
None.
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
Not applicable.
ITEM 16G. CORPORATE GOVERNANCE
We are a “foreign private issuer” (as such term is defined in Rule 3b-4 under the Exchange Act), and our ADSs, each representing eight ordinary
shares, are listed on the New York Stock Exchange. Under Section 303A of the New York Stock Exchange Listed Company Manual, New York Stock
Exchange listed companies that are foreign private issuers are permitted to follow home country practice in lieu of the corporate governance provisions
specified by the New York Stock Exchange with limited exceptions. The following summarizes some significant ways in which our corporate governance
practices differ from those followed by domestic companies under the listing standards of the New York Stock Exchange.
•
•
In respect of independent directors on our Board of Directors: Only three of our five directors are independent directors: As our home country
practice does not require a majority of our Board of Directors to be independent, three of our five directors are independent.
In respect of the oversight of our executive officer compensation and director nominations matters: As our home country practice does not
require independent director oversight of executive officer compensation and director nomination matters, our compensation and nominating
and corporate governance committees are not comprised solely of independent directors.
ITEM 16H. MINE SAFETY DISCLOSURE
Not applicable.
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ITEM 17.
FINANCIAL STATEMENTS
The Registrant has elected to provide the financial statements and related information specified in Item 19.
PART III
ITEM 18.
FINANCIAL STATEMENTS
The consolidated financial statements of GreenTree Hospitality Group Ltd. are included at the end of this annual report.
ITEM 19.
EXHIBIT INDEX
Exhibit
Number
1.1
2.1
2.2
2.3
*2.4
4.1
4.2
*8.1
11.1
*12.1
*12.2
*13.1
*13.2
*15.1
Description of Exhibits
Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated by reference to Exhibit 3.1 to our Registration Statement on Form F-1 (File
No. 333-223261), initially filed with the Securities and Exchange Commission on February 27, 2018).
Registrant’s Form of American Depositary Receipt evidencing American Depositary Shares (incorporated by reference to Exhibit (a) to our Registration Statement on Form F-
6 (File No. 333-223659), initially filed with the Securities and Exchange Commission on March 14, 2018 with respect to American depositary shares representing our Class A
ordinary shares).
Registrant’s Specimen of Ordinary Share Certificate (incorporated by reference Exhibit 4.1 to our Registration Statement on Form F-1 (File No. 333-223261), initially filed
with the Securities and Exchange Commission on February 27, 2018).
Form of Deposit Agreement between the Registrant and Deutsche Bank Trust Company Americas, as depositary (incorporated by reference to Exhibit (a) to our Registration
Statement on Form F-6 (File No. 333-223659), initially filed with the Securities and Exchange Commission on March 14, 2018 with respect to American depositary shares
representing our Class A ordinary shares).
Description of Securities Registered under Section 12 of the Securities Exchange Act of 1934
Form of Indemnification Agreement between the Registrant and its directors and executive officers (incorporated by reference to Exhibit 10.1 to our Registration Statement on
Form F-1 (File No. 333-223261), initially filed with the Securities and Exchange Commission on February 27, 2018).
Investment Agreement concerning Yibon Hotel Group Co., Ltd., among Yibon Hotel Group Co., Ltd., Shanghai Beifu Industrial Co., Ltd., KIP Growth Capital Fund No. 17,
Korea Investment Global Frontier Fund No. 20, Rushi Co., Ltd. and the original shareholder of Yibon Group, dated April 5, 2017 (English Translation) (incorporated by
reference to Exhibit 10.2 to our Registration Statement on Form F-1 (File No. 333-223261), initially filed with the Securities and Exchange Commission on February 27,
2018).
List of Significant Subsidiaries of the Registrant
Code of Business Conduct of the Registrant (incorporated by reference to Exhibit 99.1 to our Registration Statement on Form F-1 (File No. 333-223261), initially filed with
the Securities and Exchange Commission on February 27, 2018).
Certification of our Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of our Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of our Principal Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Certification of our Principal Financial Officer pursuant to 18 U.S.C Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Consent of Zhonglun W&D Law Firm
*101.INS
Inline XBRL Instance Document.
*101.SCH Inline XBRL Taxonomy Extension Schema Document.
*101.CAL
Inline XBRL Taxonomy Extension Calculation Linkbase Document.
*101.DEF
Inline XBRL Taxonomy Extension Definition Linkbase Document.
*101.LAB Inline XBRL Taxonomy Extension Labels Linkbase Document.
*101.PRE
Inline XBRL Taxonomy Extension Presentation Linkbase Document.
*104
Cover Page Interactive Data File (embedded within the Inline XBRL document).
*
Filed herewith
114
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the
undersigned to sign this annual report on its behalf.
SIGNATURES
Date: April 30, 2021
GREENTREE HOSPITALITY GROUP LTD.
By:
/s/ Alex S. Xu
Name: Alex S. Xu
Title: Chairman and Chief Executive Officer
115
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED FINANCIAL STATEMENTS
For the years ended December 31, 2018, 2019 and 2020
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2019 and 2020
Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2018, 2019 and 2020
Consolidated Statements of Changes in Shareholders’ Equity for the Years Ended December 31, 2018, 2019 and 2020
Consolidated Statements of Cash Flows for the Years Ended December 31, 2018, 2019 and 2020
Notes to the Consolidated Financial Statements
F-2
F-3
F-5
F-6
F-7
F-9
F-1
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and the Board of Directors of GreenTree Hospitality Group Ltd.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of GreenTree Hospitality Group Ltd. (the “Company”) as of December 31, 2020 and 2019,
and the related consolidated statements of comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended
December 31, 2020, and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial
statements present fairly, in all material respects, the financial position of the Company at December 31, 2020 and 2019, and the results of its operations
and its cash flows for each of the three years in the period ended December 31, 2020, in conformity with U.S. generally accepted accounting principles.
Adoption of New Accounting Standards
As discussed in Note 2 to the consolidated financial statements, the Company changed its method for accounting for investments in certain equity securities
in the year ended December 31, 2019.
Basis for Opinion
These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial
statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of
internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over
financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.
/s/ Ernst & Young Hua Ming LLP
We have served as the Company’s auditor since 2012.
Shanghai, the People’s Republic of China
April 30, 2021
F-2
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED BALANCE SHEETS
2019
RMB
As of December 31,
2020
RMB
2020
USD
ASSETS
Current assets:
Cash and cash equivalents
Short-term investments
Investments in equity securities
Accounts receivable, net of allowance for doubtful accounts of RMB22,420,168 and RMB12,489,562
(USD1,914,109) as of December 31, 2019 and 2020 respectively
Amounts due from related parties
Prepaid rent
Inventories
Other current assets
Loans receivable, net
Total current assets
Restricted cash
Long-term time deposits
Loans receivable, net
Property and equipment, net
Intangible assets, net
Goodwill
Long-term investments
Other assets
Deferred tax assets
TOTAL ASSETS
LIABILITIES AND EQUITY
Current liabilities:
Short-term bank loans
Accounts payable
Advance from customers
Amounts due to related parties
Salary and welfare payable
Deferred rent
Deferred revenue
Accrued expenses and
other current liabilities
Income tax payable
Total current liabilities
Deferred rent
Deferred revenue
Other long-term liabilities
Deferred tax liabilities
Unrecognized tax benefits
Total liabilities
Commitments and contingencies
Notes
20
5
5
6
7
8
9
10
17
11
4
20
4
12
4
13
17
17
21
319,847,701
437,279,026
207,007,926
99,701,226
31,739,731
18,794,665
2,537,717
66,004,017
82,312,201
1,265,224,210
22,312,522
560,000,000
121,563,742
614,936,505
496,280,316
100,078,236
398,637,701
76,957,992
160,488,193
3,816,479,417
60,000,000
15,296,042
40,105,627
3,518,031
42,650,527
5,179,664
231,925,272
302,448,361
93,909,177
795,032,701
17,821,686
410,807,248
118,112,511
195,303,547
261,641,717
1,798,719,410
611,358,209
301,983,182
242,378,696
101,511,057
9,770,871
13,597,867
3,804,680
77,649,794
222,244,629
1,584,298,985
22,369,900
490,000,000
145,703,988
668,605,661
491,513,073
100,231,487
369,525,917
66,635,394
156,070,112
4,094,954,517
150,000,000
19,606,344
34,305,508
3,198,253
51,567,587
1,356,132
221,314,997
300,696,673
87,483,970
869,529,464
28,642,973
361,901,369
115,862,713
178,413,413
290,679,902
1,845,029,834
93,694,745
46,280,947
37,146,160
15,557,250
1,497,451
2,083,964
583,093
11,900,352
34,060,480
242,804,442
3,428,337
75,095,785
22,330,113
102,468,301
75,327,674
15,361,147
56,632,324
10,212,322
23,918,791
627,579,236
22,988,506
3,004,804
5,257,549
490,154
7,903,078
207,836
33,918,007
46,083,782
13,407,505
133,261,221
4,389,728
55,463,811
17,756,737
27,343,052
44,548,644
282,763,193
The accompanying notes are an integral part of these consolidated financial statements.
F-3
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED BALANCE SHEETS — (Continued)
Shareholders’ equity:
Class A ordinary shares (USD0.50 par value per share; 400,000,000, 400,000,000 and 400,000,000 shares authorized as
of December 31, 2018, 2019 and 2020; 66,789,300, 67,416,046 and 68,286,954 shares issued and outstanding as of
December 31, 2018, 2019 and 2020 respectively)
Class B ordinary shares (USD0.50 par value per share; 100,000,000, 100,000,000 and 100,000,000 shares authorized as
of December 31, 2018, 2019 and 2020; 34,762,909, 34,762,909 and 34,762,909 shares issued and outstanding as of
December 31, 2018, 2019 and 2020, respectively)
Notes
14
14
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Total GreenTree Hospitality Group Ltd. shareholders’ equity
Noncontrolling interests
Total shareholders’ equity
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY
2019
RMB
As of December 31,
2020
RMB
2020
USD
219,526,699
222,587,070
34,112,961
115,534,210
1,152,108,217
308,698,533
65,300,854
1,861,168,513
156,591,494
2,017,760,007
3,816,479,417
115,534,210
1,149,280,404
570,042,924
45,586,647
2,103,031,255
146,893,428
2,249,924,683
4,094,954,517
17,706,392
176,134,928
87,362,900
6,986,460
322,303,641
22,512,402
344,816,043
627,579,236
The accompanying notes are an integral part of these consolidated financial statements.
F-4
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Revenues:
Leased-and-operated hotels (including revenue from related parties of nil,
RMB385,355 and RMB320,179 (USD49,070) for the years ended December 31,
2018, 2019 and 2020, respectively)
Franchised-and-managed hotels (including revenue from related parties of
RMB434,346, RMB2,358,491 and RMB852,287 (USD130,619) for the years
ended December 31, 2018, 2019 and 2020, respectively)
Others
Total revenues
Operating costs and expenses:
Hotel operating costs (including purchase from related parties of nil, RMB
357,539 and RMB764,045 (USD117,095) for the years ended December 31, 2018,
2019 and 2020, respectively)
Selling and marketing expenses (including service from a related party of nil,
RMB24,941and RMB6,021,433 (USD922,825) for the years ended December 31,
2018, 2019 and 2020, respectively)
General and administrative expenses (including purchase from a related party of
nil, RMB3,576,659 and nil for the years ended December 31, 2018, 2019 and
2020, respectively)
Other operating expenses
Total operating costs and expenses
Other operating income
Income from operations
Interest income and other, net (including interest income from related parties of
RMB263,366, RMB3,100,049 and RMB21,336,855 (USD3,270,016) for the years ended
December 31, 2018, 2019 and 2020, respectively)
Interest expenses
(Losses and impairment) Gains on equity securities held
Other income, net
Income before income taxes and share of (losses) gains in equity method investments
Income tax expense
Income before share of (losses) gains in equity method investments
Share of (losses) gains in equity method investments, net of tax
Net income
Net loss attributable to noncontrolling interests
Net income attributable to ordinary shareholders
Earnings per share
Class A ordinary shares-basic and diluted
Class B ordinary shares-basic and diluted
Weighted average shares outstanding
Class A ordinary shares-basic and diluted
Class B ordinary shares-basic and diluted
Other comprehensive income, net of tax
-Foreign currency translation adjustments
Notes
4
4
4
2018
RMB
2019
RMB
2020
RMB
2020
USD
Year Ended December 31,
212,671,930
253,420,676
227,074,041
34,800,619
692,942,739
-
905,614,669
831,340,340
7,032,119
1,091,793,135
677,480,818
25,455,237
930,010,096
103,828,478
3,901,186
142,530,283
15
(274,419,263)
(338,826,479)
(392,522,306)
(60,156,675)
(47,397,767)
(84,970,401)
(75,347,166)
(11,547,458)
(95,261,152)
(5,946,226)
(423,024,408)
22,570,806
505,161,067
49,659,928
(541,876)
(57,774,952)
35,735,374
532,239,541
(152,718,668)
379,520,873
(8,300,584)
371,220,289
490,930
371,711,219
(184,989,324)
(3,286,652)
(612,072,856)
24,832,269
504,552,548
66,088,425
(2,505,904)
55,253,744
2,690,742
626,079,555
(189,567,817)
436,511,738
1,262,431
437,774,169
4,944,094
442,718,263
(172,557,554)
(1,731,405)
(642,158,431)
31,399,552
319,251,217
72,934,212
(3,456,316)
(36,773,521)
2,296,981
354,252,573
(110,459,202)
243,793,371
909,365
244,702,736
16,641,655
261,344,391
(26,445,602)
(265,350)
(98,415,085)
4,812,192
48,927,390
11,177,657
(529,704)
(5,635,789)
352,028
54,291,582
(16,928,613)
37,362,969
139,366
37,502,335
2,550,445
40,052,780
3.75
3.75
4.34
4.34
2.54
2.54
0.39
0.39
62,860,578
36,288,343
67,315,727
34,762,909
68,286,954
34,762,909
68,286,954
34,762,909
66,453,841
2,933,162
(19,714,207)
(3,021,335)
17
22
22
22
22
Other comprehensive income (loss), net of tax
66,453,841
2,933,162
(19,714,207)
(3,021,335)
Comprehensive income, net of tax
Comprehensive loss attributable to noncontrolling interests
Comprehensive income attributable to ordinary shareholders
437,674,130
490,930
438,165,060
440,707,331
4,944,094
445,651,425
224,988,529
16,641,655
241,630,184
34,481,000
2,550,445
37,031,445
The accompanying notes are an integral part of these consolidated financial statements.
F-5
Balance at December 31, 2017
Redesignation Class B ordinary
shares as Class A ordinary shares
(Note 1)
Distribution to the shareholders
(Note 1)
Issuance of Class A ordinary
shares upon initial public offering,
net of issuance cost (Note 1)
Acquisitions of subsidiaries and
business
Net income (loss)
Foreign currency translation
adjustments
Share-based compensation (Note
16)
Balance at December 31, 2018
Acquisitions of subsidiaries and
business
Distribution to the shareholders
(Note 1)
Capital contribution from
noncontrolling
interest holders
Net income (loss)
Foreign currency translation
adjustments
Share-based compensation (Note
16)
Balance at December 31, 2019
Issuance of Class A ordinary
shares as a payment to
the acquisition of Shandong
Xinghui (Note 1)
Capital contribution from
noncontrolling interest holders
Net income (loss)
Foreign currency translation
adjustments
Share-based compensation (Note
16)
Balance at December 31, 2020
Balance at December 31, 2020
(USD)
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
(In Renminbi, except share data, unless otherwise stated)
Class A
Ordinary Shares
Class B
Ordinary Shares
Shares
Amount
48,635,252 160,189,926 42,716,957
Shares
Amount
140,696,841
Additional
Paid-in
Capital
212,309,734
Retained
Earnings
41,747,149
-
7,954,048 25,162,631
(7,954,048) (25,162,631)
-
-
-
10,200,000 32,069,310
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
66,789,300 217,421,867 34,762,909
-
-
-
115,534,210
16,108,950
1,003,026,803
Accumulated
Other
Comprehensive
(Loss) Income
(4,086,149)
Total GreenTree
Hospitality
Group Ltd.
Shareholders’
Equity
550,857,501
Noncontrolling
interests
360,120
Total Equity
551,217,621
-
-
-
-
-
-
(160,840,918)
806,677,429
-
-
-
-
(160,840,918)
806,677,429
-
371,711,219
8,509,857
(490,930)
8,509,857
371,220,289
66,453,841
66,453,841
-
66,453,841
-
62,367,692
16,108,950
1,650,968,022
8,379,047
16,108,950
1,659,347,069
-
-
-
-
124,695,851
138,437,060
263,132,911
(386,637,180)
-
(386,637,180)
-
442,718,263
14,719,481
(4,944,094)
14,719,481
437,774,169
-
2,933,162
2,933,162
-
2,933,162
774,608,119
-
-
-
-
(160,840,918)
-
-
371,711,219
-
-
252,617,450
122,591,019
-
-
(386,637,180)
-
442,718,263
626,746
2,104,832
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
67,416,046 219,526,699 34,762,909
-
-
-
115,534,210
26,490,395
1,152,108,217
-
308,698,533
-
65,300,854
26,490,395
1,861,168,513
-
156,591,494
26,490,395
2,017,760,007
870,908
3,060,371
-
-
-
-
-
-
-
-
-
-
-
-
-
-
(3,060,371)
-
-
261,344,391
-
-
-
-
-
-
-
261,344,391
6,943,589
(16,641,655)
6,943,589
244,702,736
-
(19,714,207)
(19,714,207)
-
(19,714,207)
-
68,286,954 222,587,070 34,762,909
-
-
-
115,534,210
232,558
1,149,280,404
-
570,042,924
-
45,586,647
232,558
2,103,031,255
-
146,893,428
232,558
2,249,924,683
34,112,961
17,706,392
176,134,928
87,362,900
6,986,460
322,303,641
22,512,402
344,816,043
The accompanying notes are an integral part of these consolidated financial statements.
F-6
-
-
-
-
-
-
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Operating activities:
Net income
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization
Impairment of long-lived assets
Share of loss (gain) in equity method investments
Gain from disposal of a long-term investment
Gain from disposal of a subsidiary
Interest income
Bad debt expense
Losses and impairment (Gains) on equity securities held
(Gain) Loss on disposal of property and equipment
Foreign exchange loss (gain)
Share-based compensation
Withholding tax
Gains from the acquisition of an equity investee
Changes in operating assets and liabilities:
Accounts receivable
Prepaid rent
Inventories
Amounts due from related parties
Other current assets
Other assets
Accounts payable
Amounts due to related parties
Salary and welfare payable
Deferred revenue
Advance from customers
Accrued expenses and other current liabilities
Income tax payable
Unrecognized tax benefits
Deferred rent
Other long-term liabilities
Deferred taxes
Net cash provided by operating activities
Investing activities:
Purchases of property and equipment
Purchases of intangible assets
Proceeds from disposal of property and equipment
Acquisitions, net of cash received
Advance for acquisitions
Collection of acquisition advances
Purchases of short-term investments
Proceeds from short-term investments
Increase of long-term time deposits
Purchases of investments in equity securities
Proceeds from disposal of equity securities
Proceeds from disposal of equity method investments
Proceeds from disposal of a subsidiary
Loan to related parties
Repayment from related parties
Loan to third parties
Repayment from third parties
2018
RMB
Year Ended December 31,
2020
2019
RMB
RMB
2020
USD
371,220,289
437,774,169
244,702,736
37,502,335
25,549,965
5,008,677
8,300,584
(36,723,048)
-
(20,447,590)
1,978,374
57,774,952
(267,849)
430,430
16,108,950
23,345,894
(1,344,212)
(12,368,310)
(185,941)
621,293
1,694,216
(13,933,400)
(1,964,823)
1,183,032
(187,440)
(2,203,639)
78,439,349
2,707,962
(7,472,169)
4,328,055
56,319,776
(1,025,731)
22,636,533
(24,574,536)
554,949,643
(138,471,216)
(3,491,958)
126,301
(13,302,894)
(18,121,700)
-
(772,540,145)
889,325,672
(60,000,000)
(88,258,150)
30,544,376
89,182,803
-
(4,300,000)
-
(166,819,164)
118,380,000
40,366,299
65,869,970
-
(140,564)
(1,097,790)
-
(35,659,822)
38,423,347
(55,253,744)
860,000
(1,408,437)
26,490,395
19,845,708
-
(52,263,625)
(14,316,252)
351,518
(3,228,596)
10,990,176
(22,637,263)
4,814,800
3,232,453
(2,047,293)
18,973,331
3,735,302
27,198,083
(12,476,008)
92,022,308
(1,939,759)
21,538,701
(30,207,540)
513,939,897
(213,329,308)
(2,240,298)
1,800,000
(325,016,059)
(38,869,400)
-
(823,183,360)
1,107,076,219
(500,000,000)
(328,228,962)
222,015,253
1,671,092
-
(634,638,425)
458,752,530
(10,340,000)
-
-
(909,364)
-
(1,779,000)
(11,542,121)
29,953,404
44,506,823
-
4,723,948
232,558
-
-
(28,789,041)
5,196,798
(1,281,009)
10,329,181
(18,807,170)
(19,680,102)
4,546,551
(319,778)
8,913,678
(59,516,154)
(5,800,119)
13,169,673
(6,354,794)
29,038,185
6,997,755
(5,549,798)
(12,595,878)
295,256,932
(111,929,994)
(887,893)
80,355
(18,415,807)
(6,550,000)
36,352,700
(206,596,401)
453,434,366
(30,000,000)
(65,829,314)
198,976
6,380,000
2,183,350
(528,356,500)
539,996,179
(62,000,000)
-
10,095,015
-
(139,366)
-
(272,644)
(1,768,907)
4,590,560
6,820,970
-
723,977
35,641
-
-
(4,412,114)
796,444
(196,323)
1,583,016
(2,882,325)
(3,016,108)
696,789
(49,008)
1,366,081
(9,121,250)
(888,907)
2,018,341
(973,915)
4,450,297
1,072,453
(850,544)
(1,930,403)
45,250,105
(17,154,022)
(136,076)
12,315
(2,822,346)
(1,003,831)
5,571,296
(31,662,284)
69,491,857
(4,597,701)
(10,088,784)
30,494
977,778
334,613
(80,974,176)
82,758,035
(9,501,916)
-
The accompanying notes are an integral part of these consolidated financial statements.
F-7
GREENTREE HOSPITALITY GROUP LTD.
CONSOLIDATED STATEMENTS OF CASH FLOWS — (Continued)
Investing activities (continued):
Loan to franchisees
Repayment from franchisees
Net cash used in investing activities
Financing activities:
Distribution to the shareholders (Note 1)
Income tax paid related to the above distribution
Proceeds from short-term borrowings
Repayment of short-term borrowings
Loan from non-controlling interest
Capital contribution from noncontrolling interest holders
Proceeds from issuance of Class A ordinary shares (Note 1)
Payment for initial public offering costs
Payment for contingent consideration
Net cash generated (used in) from financing activities
Effect of exchange rate changes on cash and cash equivalents
and restricted cash
Net increase (decrease) in cash and cash equivalents
and restricted cash
Cash and cash equivalents and restricted cash at the beginning of
the year
Cash and cash equivalents and restricted cash at the end of
the year
Supplemental disclosure of cash flow information:
Interest paid
Income taxes paid
Supplemental disclosure of non-cash investing and financing
activities:
Dividend payable settled by loan to a related party
Consideration payable for acquisitions
Current assets settled for acquisition of a subsidiary
Ordinary shares issued or to be issued for acquisitions
Contingent consideration included in other current liabilities arising from
acquisition during the year
Returnable consideration included in other assets
arising from acquisition during the year
Acquisition of a subsidiary transferred from long-term investment
Reconciliation of cash, cash and equivalents and restricted cash
Cash and cash equivalents
Restricted cash
Total cash, cash and equivalents and restricted cash shown in the
statements of cash flow
2018
RMB
Year Ended December 31,
2019
RMB
2020
RMB
2020
USD
(54,060,267)
10,050,000
(181,756,342)
(157,411,151)
21,985,474
(1,219,956,395)
(218,821,974)
99,209,300
(111,552,657)
(33,535,935)
15,204,490
(17,096,193)
(200,532,021)
(3,000,000)
60,000,000
-
-
-
837,505,007
(30,827,578)
-
663,145,408
(226,951,236)
-
-
-
-
14,719,481
-
-
-
(212,231,755)
-
-
160,000,000
(70,000,000)
20,585,804
6,943,589
-
-
(2,001,521)
115,527,872
-
-
24,521,073
(10,727,969)
3,154,912
1,064,152
-
-
(306,747)
17,705,421
66,023,411
(6,917,309)
(7,664,261)
(1,174,599)
1,102,362,120
(925,165,562)
291,567,886
44,684,734
164,963,665
1,267,325,785
342,160,223
52,438,348
1,267,325,785
342,160,223
633,728,109
97,123,082
-
(93,299,479)
(2,133,568)
(120,341,664)
(4,470,953)
(105,591,179)
(685,204)
(16,182,556)
-
10,000,000
8,225,876
-
157,461,267
16,776,500
37,255,016
124,695,851
-
4,027,207
-
3,330,000
3,333,421
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1,264,025,785
3,300,000
319,847,701
22,312,522
611,358,209
22,369,900
93,694,745
3,428,337
1,267,325,785
342,160,223
633,728,109
97,123,082
The accompanying notes are an integral part of these consolidated financial statements.
F-8
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
1. ORGANIZATION AND PRINCIPAL ACTIVITIES
GreenTree Hospitality Group Ltd. (the “Company”) was incorporated in the Cayman Islands on October 18, 2017. Alex S. Xu is the founder, Chief
Executive Officer (“CEO”) and controlling shareholder of the Company (through his shareholding of Class A ordinary shares and Class B ordinary shares
of Green Tree Inns Hotel Management Group, Inc. (“GTI”) which account for 78.19% of the voting interest of the Company (the “Founder”).
In preparation of its initial public offering in the United States, the Company had undergone a reorganization in 2017 whereby the Company became
the parent entity of its consolidated subsidiaries. As part of the reorganization, the business operations of the consolidated subsidiaries were transferred to
the Company. In return, the Company issued 48,635,252 Class A ordinary shares and 42,716,957 Class B ordinary shares to GTI, a company controlled by
the Founder (the “Reorganization”). Subsequent to the Reorganization, GTI became the sole shareholder of the Company.
As the Company, its subsidiaries are all under the control of the Founder, the reorganization was accounted for as a transaction under common
control in a manner similar to a pooling of interests. Therefore, the accompanying consolidated financial statements have been prepared as if the corporate
structure of the Company had been in existence since the beginning of the periods presented .
In February and March 2018, the Company declared and paid a cash dividend of USD25,578,618 pursuant to a board resolution.
On March 11, 2018, 7,594,048 Class B ordinary shares were redesignated as Class A ordinary shares.
On March 27, 2018, the Company completed an initial public offering (“IPO”) on the New York Stock Exchange. The Company offered 10,200,000
ADSs representing 10,200,000 Class A ordinary shares at USD14.00 per ADS. Net proceeds from the IPO deducting underwriting discount were
USD133,518,000. IPO costs of RMB30,827,578 were recorded as reduction of the proceeds from the IPO in shareholders’ equity.
In January 2019, the Company declared and paid a cash dividend of USD30,559,675 pursuant to a board resolution.
On January 25, 2019 and June 27, 2019, the Company issued an aggregate of 626,746 Class A ordinary shares as a portion of the purchase
consideration for the acquisition of 60% equity interest mainly in Argyle Hotel Management (Beijing) Co., Ltd (“Argyle Beijing”).
In December 2019, the Company declared and paid a cash dividend of USD25,544,739 pursuant to a board resolution.
On January 15, 2020, the Company issued 870,908 Class A ordinary shares as a portion of the purchase consideration for the acquisition
of 70% equity interest in Shandong Xinghui Urban Hotel Management Group Co., Ltd (“Shandong Xinghui”).
F-9
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (CONTINUED)
The Company and its subsidiaries are hereinafter referred to as the Group. The principal business activities of the Group are to develop leased-and-
operated and franchised-and-managed economy hotels under the “GreenTree” brand in the PRC. The Group’s major direct and indirect invested
subsidiaries consist of the following as of December 31, 2020:
Major subsidiaries
GreenTree Inns Hotel (Shanghai) Management, Inc.
GreenTree Inns Hotel (China) Management, Inc.
GreenTree Inns Jiangpu Hotel (Shanghai) Company
Limited.
Hexie (Changzhou) Hotel Management Co., Ltd.
GreenTree Inns Hotel (Jiangsu) Management, Inc.
GreenTree Inns Hotel (Changning) Management, Inc.
GreenTree Inns Hotel (Tianjin) Co., Ltd.
GreenTree Inns Hotel (Zhejiang) Management, Inc.
GreenTree Inns Hotel (Beijing) Management, Inc.
Shiruide Hotel Management (Shanghai) Co., Ltd.
Jinan Dongrunbao Inns Management Co., Ltd.
GreenTree Suites Management Corp
(“GreenTree Suites”)
Pacific Hotel Investment, Inc.(“PHI”)
GreenTree Inns Hotel Management Group, Inc.
(“GreenTree Samoa”)
GreenTree Hotels (Hong Kong), Limited.
Shanghai Evergreen Technology Co., Ltd.
(“Shanghai Evergreen”)
Shanghai Beifu Industrial Co., Ltd.
Shenzhen Gegao Investment Management Co., Ltd.
Yancheng Ruixin Hotel Management Co., Ltd.
Shanghai Jingjia Hotel Co., Ltd.
Shanghai Wumian Hotel Management Co., Ltd.
Yancheng Zexin Hotel Management Co., Ltd.
Foshan Baiqinghui Hotel Management Co., Ltd.
GreenTree Hotel (Xuzhou) Co., Ltd.
Banyan Hotel (Xuzhou) Co., Ltd.
Argyle Beijing
Shandong Xinghui
Percentage of
Ownership
Date of
Incorporation,
Merger or
Acquisition
Place of
Incorporation
Major
Operation
100% November 30, 2004
100% June 30, 2005
PRC
PRC
Hotel management
Hotel management
100% August 9, 2005
100% September 14, 2006
100% January 30, 2007
100% January 30, 2007
100% August 2, 2007
100% August 13, 2007
100% March 17, 2008
100% February 16, 2009
100% April 22, 2009
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
100% June 30, 2009
100% June 30, 2009
Cayman Islands Investment holding
Investment holding
Samoa
100% October 28, 2010
100% February 17, 2011
100% October 20, 2011
Samoa
Hong Kong
PRC
100% February 25, 2014
100% May 7, 2015
70% June 5, 2015
100% February 15, 2017
66.7% January 16, 2018
51% July 1, 2018
70% August 31, 2018
100% February 5, 2018
100% May 3, 2018
60% April 1, 2019
70% November 30,2019
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
Investment holding
Investment holding
Information
technology services
Hotel management
Investment holding
Hotel management
Hotel management
Hotel management
Hotel management
Hotel management
Hotel property
Hotel property
Hotel management
Hotel management
F-10
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (CONTINUED)
Leased-and-operated hotels
The Group owns hotel property or leases hotel properties from property owners and is responsible for all aspects of hotel operations and
management, including hiring, training and supervising the managers and employees required to operate the hotels. In addition, the Group is responsible for
hotel development and customization to conform to the standards of the “GreenTree” brand, as well as repairs and maintenance, operating expenses and
management of properties over the term of the lease, which ranges from 10 to 20 years.
Under the lease arrangements, the Group typically receives rental holidays of three to six months and pays fixed rent on a quarterly or semi-annual
basis for the first three or five years of the lease term, afterwhich the rental payments may be subject to an increase every three to five years. The Group
recognizes rental expense on a straight-line basis over the lease term.
Franchised-and-managed hotels
The Group enters into franchise arrangements with property owners or franchisees who lease hotel properties from property owners for which the
Group is not responsible for employee recruiting and compensation, except for the general manager of most franchised-and-managed hotels. Under a
typical franchise agreement, the franchisee is required to pay an initial franchise fee and recurring franchise management fees equal to a certain percentage
of the revenues of the hotel. The franchisee is responsible for the costs of hotel development and customization and the costs of its operations. The term of
the franchise agreement is 5 to 20 years and is renewable only upon a mutual agreement between the Group and the franchisee.
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES
Basis of presentation
The consolidated financial statements of the Group have been prepared in conformity with accounting principles generally accepted in the United
States of America (“US GAAP”).
Basis of consolidation
The consolidated financial statements include the financial statements of the Company, its subsidiaries and the consolidated VIEs for which the
Company is the ultimate primary beneficiary. All intercompany transactions and balances are eliminated upon consolidation.
The Group evaluates its business activities and arrangements with the entities that operate the franchised-and-managed hotels to identify potential
variable interest entities. Generally, these entities qualify for the business scope exception; therefore, consolidation is not appropriate under the variable
interest entity consolidation guidance.
Variable Interest Entities
The Group evaluates the need to consolidate certain variable interest entities in which equity investors do not have the characteristics of a controlling
financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support.
The Company is deemed as the primary beneficiary of and consolidates variable interest entities when the Company has the power to direct the
activities that most significantly impact the economic success of the entities and effectively assumes the obligation to absorb losses and has the rights to
receive benefits that are potentially significant to the entities.
F-11
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Use of estimates
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of
revenues and expenses during the reporting period. Changes in facts and circumstances may result in revised estimates. Actual results could differ from
those estimates, and as such, differences could be material to the consolidated financial statements.
The Group bases its estimates on historical experience and various other factors believed to be reasonable under the circumstances, the results of
which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Significant
accounting estimates reflected in the Group’s consolidated financial statements include allowance for doubtful accounts receivable, impairment of loans
receivable, fair value measurement and impairment of investments, the useful lives and impairment of property and equipment and intangible assets,
valuation allowance for deferred tax assets, impairment of goodwill, average life of memberships, estimates involved in the accounting for its membership
program, contingent liabilities, purchase price allocation and share-based compensation arrangements (Note 16).
Cash and cash equivalents
Cash and cash equivalents include cash on hand and time deposits placed with commercial banks or other financial institutions. The Group
considers highly liquid investments that are readily convertible to known amounts of cash and with original maturities from the date of purchase of three
months or less to be cash equivalents. All cash and cash equivalents are unrestricted as to withdrawal and use.
Restricted cash
Restricted cash comprise of deposits pledged with banks as security in relation to the guarantee for lease agreement, the guarantees for short-term
debt (Note 11) and the guarantees for prepaid cards.
Long-term time deposits
Long-term time deposits comprise of deposits placed with certain bank with a maturity of one to three years. Unrealized gains from long-term time
deposit of nil, RMB16,897,702 and RMB19,880,287 (USD3,046,787) were recognized for the years ended December 31, 2018, 2019 and 2020,
respectively.
F-12
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Investments
Short-term investments
Short-term investments include one-year time deposits and investments in wealth management products, where certain deposits with variable
interest rates or where principal amounts are not guaranteed, are placed with certain financial institutions. The Group accounts for short-term investments
in debt in accordance with ASC topic 320, Investments—Debt Securities (“ASC 320”). The Group classifies the short-term investments in debt as “held-to-
maturity”, “trading” or “available-for-sale”, whose classification determines the respective accounting methods stipulated by ASC 320. Dividend and
interest income, including amortization of the premium and discount arising at acquisition, for all categories of investments in securities, are included in
earnings. Any realized gains or losses on the sale of the short-term investments, are determined on a specific identification method, and such gains and
losses are reflected in earnings during the period in which gains or losses are realized. The securities that the Group has the positive intent and the ability to
hold to maturity are classified as held-to-maturity securities and stated at amortized cost. Debt investments not classified as trading or as held-to-maturity
are classified as available-for-sale securities. Available-for-sale investments are reported at fair value, with unrealized gains and losses recorded in
accumulated other comprehensive income. Realized gains or losses are included in earnings during the period in which the gain or loss is realized. An
impairment loss on the available-for-sale securities is recognized in the consolidated statements of income when the decline in value is determined to be
other-than-temporary.
The Group accounts for its investments in equity securities in accordance with ASC Subtopic 321 (“ASC 321”), Investments – Equity Securities.
These securities are generally held for resale in anticipation of short-term market movements and therefore the Group classifies them as investment in
equity securities in current assets which are carried at fair value at each balance sheet date. Gains and losses, both realized and unrealized, are included in
gains (losses) on equity securities held in the consolidated statements of comprehensive income. The realized gains of RMB14,381,423, RMB65,715,647
and RMB2,314,688 (USD354,741) were recognized for the years ended December 31, 2018, 2019 and 2020, respectively. For the years ended December
31, 2018, 2019 and 2020, there were unrealized losses of RMB72,156,375, RMB29,832,919 and RMB29,586,987 (USD4,534,404) respectively.
Long-term investments
The Group’s long-term investments consist of equity-method investments, equity investments with readily determinable fair values, equity
investments without readily determinable fair values and an available-for-sale debt investment.
Investments in entities in which the Group can exercise significant influence but does not own a majority equity interest or control are accounted for
using the equity method of accounting in accordance with ASC Topic 323, Investments-Equity Method and Joint Ventures (“ASC 323”). The share of
earnings or losses of the investee are recognized in the consolidated statements of comprehensive income. Equity method adjustments include the Group’s
proportionate share of investee income or loss, adjustments to recognize certain differences between the Group’s carrying value and its equity in net assets
of the investee at the date of investment, impairments, and other adjustments required by the equity method. The Group assesses its equity investment for
other-than-temporary impairment by considering factors as well as all relevant and available information including, but not limited to, current economic
and market conditions, the operating performance of the investees including current earnings trends, the general market conditions in the investee’s industry
or geographic area, factors related to the investee’s ability to remain in business, such as the investee’s liquidity, debt ratios, and cash burn rate and other
company-specific information.
F-13
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Long-term investments (continued)
Investments in equity securities that have readily determinable fair values (except those accounted for under the equity method of accounting or
those that result in consolidation of the investee) are measured at fair value, with unrealized gains and losses from fair value changes recognized in net
income in the consolidated statements of comprehensive income. The realized gains of nil, RMB4,674,446 and RMB4,746,032 (USD727,361) were
recognized for the years ended December 31, 2018, 2019 and 2020, respectively. For the year ended December 31, 2019, there were unrealized gains of
RMB6,473,358. For the year ended December 31, 2020, there were unrealized losses of RMB9,247,254 (USD1,417,204).
For equity securities without readily determinable fair value and do not qualify for the existing practical expedient in ASC Topic 820, Fair
Value Measurements and Disclosures (“ASC 820”) to estimate fair value using the net asset value per share (or its equivalent) of the investment, the
Company elected to use the measurement alternative to measure those investments at cost, less any impairment, plus or minus changes resulting from
observable price changes in orderly transactions for identical or similar investments of the same issuer, if any. These investments are measured at fair value
on a nonrecurring basis when there are events or changes in circumstances that may have a significant adverse effect. An impairment loss is recognized in
the consolidated statements of comprehensive income equal to the amount by which the carrying value exceeds the fair value of the investment. Significant
judgments are required to determine (i) whether observable price changes are orderly transactions and identical or similar to an investment held by the
Company; and (ii) the selection of appropriate valuation methodologies and underlying assumptions, including expected volatility and the probability of
exit events as it relates to liquidation and redemption features used to measure the price adjustments for the difference in rights and obligations between
instruments. Prior to the adoption of ASU 2016-01 Financial Instruments – Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets
and Financial Liabilities on January 1, 2019, these investments were accounted for using the cost method of accounting, measured at cost less other-than-
temporary impairment. No cumulative impact was recognized as of January 1, 2019. The Group recognized unrealized gains of RMB 8,223,212 during the
year ended December 31, 2019 and recognized an impairment charges of RMB5,000,000 (USD766,284) during the year ended December 31, 2020 in
“(Losses and impairment) Gains on equity securities held”. No other gains, losses or impairments were recorded for these investments were recorded in the
presented periods.
The available-for-sale debt investment is convertible debt instruments issued by a private company that is redeemable at the Group’s option, which
are measured at fair value. Interest income is recognized in earnings. All other changes in the carrying amount of these debt investments are recognized in
other comprehensive income. An impairment loss on the available-for-sale debt investments, if any, is recognized in earnings when the decline in value is
determined to be other-than-temporary. The interest income of RMB18,667,117 (USD2,860,861 ) was recognized in the earnings for the year ended
December 31, 2020. No impairment or significant fair value changes were recorded for these investments during any of the presented periods.
Accounts receivable, net of allowance for doubtful accounts
Trade receivables mainly consist of franchise fees receivable, rental amounts due from individual and corporate customers and travel agents, and
sublease rental receivables due from third-party merchandisers, which are recognized and carried at the original invoice amounts less an allowance for
doubtful accounts. The Group establishes an allowance for doubtful accounts primarily based on the age of the receivables and factors surrounding the
credit risk of specific franchisees, customers, and merchandisers. Accounts receivable balances are charged off against the allowance after all means of
collection have been exhausted and the potential for recovery is considered remote.
F-14
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Inventories
Inventories mainly consist of small appliances, bedding and daily consumables. Small appliances and bedding are stated at cost, less accumulated
amortization, and are amortized over their estimated useful lives, generally one year, from the time they are put into use. Daily consumables are expensed
when used.
Loans receivable
Loans receivable are carried at the original loan principal and accrued interest based on the contract rate, less an allowance for uncollectible
accounts, as appropriate. The allowance for uncollectible accounts is estimated based on an assessment of the payment history, the existence of collateral,
current information and events, and the facts and circumstances around the credit risk of the debtors.
Property and equipment, net
Property and equipment, net are stated at cost less accumulated depreciation and amortization. Depreciation and amortization of property and
equipment is provided using the straight-line method over the following expected useful lives:
Leasehold improvements
Buildings
Furniture, fixtures and equipment
Motor vehicles
Over the shorter of the lease term or estimated useful lives
20 years
3-5 years
5 years
Construction in progress represents leasehold improvements under construction or being installed and is stated at cost. Cost comprises original cost
of property and equipment, installation, construction and other direct costs. Construction in progress is transferred to leasehold improvements and
depreciation commences when the asset is ready for its intended use.
Expenditures for repairs and maintenance are expensed as incurred, whereas the costs of betterments that extend the useful life of property and
equipment are capitalized as additions to the related assets. Gain or loss on disposal of property and equipment, if any, is recognized in the consolidated
statements of comprehensive income as the difference between the net sales proceeds and the carrying amount of the underlying asset.
Intangible assets
Intangible assets are carried at cost less accumulated amortization and any recorded impairment. Intangible assets acquired through business
combinations are recognized as assets separate from goodwill if they satisfy either the “contractual-legal” or “separability” criterion, and are measured at
fair value upon acquisition. Favorable leases from such business combination transactions are amortized over the remaining operating lease term.
Reacquired rights represent the franchise right the Group previously granted to the acquiree through franchise agreements and are amortized over the next
renewal date in the applicable agreement.
Amortization is computed using the straight-line method over the following estimated useful lives:
Trademark
Technology
Network rights
Purchased software
Favorable leases
Reacquired rights
10 years or indefinite life
10 years
10 years
5 years
the remaining lease term
the remaining franchise term
The trademarks acquired in the acquisition of Argyle Group and Urban Hotel Group (Note 3) can be renewed without substantial obstacles. As a
result, the useful life is determined to be indefinite. The Group evaluates the trademark at the end of each reporting period to determine whether events and
circumstances continue to support an indefinite useful life. Impairment is tested annually or more frequently if events or changes in circumstances indicate
that it might be impaired.
F-15
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Business combinations
The Group accounts for all business combinations under the purchase method in accordance with ASC 805, Business Combinations. The cost of an
acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued. The
costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are
measured separately at their fair value as of the acquisition date, irrespective of the extent of any noncontrolling interests. The excess of (i) the total of the
cost of the acquisition, fair value of the noncontrolling interests and acquisition date fair value of any previously held equity interest in the acquiree over
(ii) the fair value of the identifiable net assets of the acquiree is recorded as goodwill. If the cost of acquisition is less than the fair value of the identifiable
net assets of the acquiree, the difference is recognized directly in earnings.
The determination and allocation of fair values to the identifiable net assets acquired, liabilities assumed and noncontrolling interest is based on
various assumptions and valuation methodologies requiring considerable judgment. The most significant variables in these valuations are discount rates,
terminal values, the number of years on which to base the cash flow projections, as well as the assumptions and estimates used to determine the cash
inflows and outflows. The Group determines discount rates to be used based on the risk inherent in the acquiree’s current business model and industry
comparisons. Although the Group believes that the assumptions applied in the determination are reasonable based on information available at the date of
acquisition, actual results may differ from forecasted amounts and the differences could be material.
Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the identifiable assets acquired less liabilities assumed of an
acquired business. The Group’s goodwill at December 31, 2019 and 2020 was related to its acquisition of subsidiaries and business. The Group follows
ASC subtopic 350-20, Intangibles-Goodwill and Other: Goodwill. Goodwill and business acquired in a business combination are not amortized, but instead
tested for impairment at least annually, or more frequently if certain circumstances indicate a possible impairment may exist.
In accordance to ASC 350-20, the Group has assigned and assessed goodwill for impairment at the reporting unit level. A reporting unit is an
operating segment or one level below the operating segment. The Group has determined that it has one reporting unit.
The Group has the option to first assess qualitative factors to determine whether it is necessary to perform the two-step test in accordance with ASC
350-20, Testing Goodwill for Impairment. If the Group believes, as a result of the qualitative assessment, that it is more-likely-than-not that the fair value
of the reporting unit is less than its carrying amount, the two-step quantitative impairment test described above is required. Otherwise, no further testing is
required. In the qualitative assessment, the Group considers primary factors such as industry and market considerations, overall financial performance of
the reporting unit, and other specific information related to the operations. In performing the two-step quantitative impairment test, the first step compares
the carrying amount of the reporting unit to the fair value of the reporting unit based on either quoted market prices of the ordinary shares or estimated fair
value using a combination of the income approach and the market approach. If the fair value of the reporting unit exceeds the carrying value of the
reporting unit, goodwill is not impaired and the Group is not required to perform further testing. If the carrying value of the reporting unit exceeds the fair
value of the reporting unit, then the Group must perform the second step of the impairment test in order to determine the implied fair value of the reporting
unit’s goodwill. The fair value of the reporting unit is allocated to its assets and liabilities in a manner similar to a purchase price allocation in order to
determine the implied fair value of the reporting unit goodwill. If the carrying amount of the goodwill is greater than its implied fair value, the excess is
recognized as an impairment loss.
F-16
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Goodwill (continued)
In 2018 and 2019, the Group performed a qualitative assessment for its reporting unit. In 2020, the Group elected to choose to bypass the qualitative
assessment and proceed directly to perform a quantitative test. No impairment was recorded during any of the presented periods.
Impairment of long-lived assets
The Group evaluates impairment of its long-lived assets to be held and used, including property and equipment, definite-lived intangible assets and
other non-current assets, when events or changes in circumstances indicate, in management’s judgment, that the carrying value of such assets may not be
recoverable in accordance with ASC subtopic 360-10, Property, Plant and Equipment-Overall. Recoverability of an asset to be held and used is measured
by a comparison of the carrying amount of the asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying
value of an asset exceeds its estimated undiscounted future cash flows, an impairment charge is recognized by the amount that the carrying value exceeds
the estimated fair value. Fair value is generally determined by discounting the cash flows expected to be generated by the assets, when the market prices are
not readily available for the long-lived assets. The Group recognized an impairment loss of RMB5,008,677, nil and nil in “other operating expense” during
the years ended December 31, 2018, 2019 and 2020, respectively.
Revenue recognition
Leased and operated hotel revenues
Revenues from leased-and-operated hotels are primarily derived from hotel operations, including the rental of rooms and food and beverage sales.
Each of these products and services represents an individual performance obligation and, in exchange for these services, the Group receives fixed amounts
based on fixed rates or fixed standalone selling price. Revenue is recognized when rooms are occupied, and food and beverages are sold as the respective
performance obligations are satisfied.
Sublease rental revenues are derived from subleasing partial space of the leased-and-operated hotels to third-parties, which are recognized on a
straight-line basis over the contractual lease term. The sublease rental revenue is recorded in leased-and-operated hotels revenue in the consolidated
statements of comprehensive income amounted to RMB53,852,195, RMB74,893,930 and RMB77,676,665 (USD11,904,470) for the years ended
December 31, 2018, 2019 and 2020, respectively.
Franchise and managed hotel revenues
The franchise and managed agreement contains the following promised services:
•
•
•
•
Intellectual Property (“IP”) license grant the right to access the Group’s hotel system IP, including brand names.
Pre-opening services include providing services (e.g., property design, leasehold improvement, construction project management, systems
installation, personnel recruiting and training, etc.) to the franchisees to assist in preparing for the hotel opening.
System maintenance services include providing standardization hotel property management system (PMS), central reservation system (CRS)
and other internet related services.
Hotel management services include providing day-to-day management services of the hotels for the franchisees.
The promises to provide pre-opening services and system maintenance services are not distinct performance obligation because they are attendant to
the license of IP. Therefore, the promises to provide pre-opening services and system maintenance services are combined with the license of IP to form a
single performance obligation. Hotel management services forms a single distinct performance obligation.
F-17
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Revenue recognition (Continued)
Franchise and managed hotel revenues (Continued)
Revenues from franchised-and-managed hotels are derived from franchise agreements where the franchisees are required to pay (i) an initial one-
time non-refundable franchise fee, and (ii) continuing franchise fees, which mainly consist of on-going management and service fees based on a certain
percentage of the room revenues of the franchised-and-managed hotels and central reservation system (“CRS”) usage fee based on a fixed rate per
transaction. For franchised-and-managed hotels, the Group has a performance obligation to provide franchisees a license to its hotel system intellectual
property for use of certain of its brand names. The one-time franchise fees are fixed consideration payable upon submission of a franchise application or
renewal and are recognized on a straight-line basis over the initial or renewal term of the franchise agreements. The Group does not consider this advance
consideration to include a significant financing component, since it is used to protect the Group from the franchisees failing to adequately complete some or
all of its obligations under the contract. The continuing fees represent variable consideration, as the transaction price is based on a percentage of underlying
service revenue is recognized by the franchisees’ operations. The Group recognizes continuing franchise fees on a monthly basis over the term of the
agreement as those amounts become payable.
In addition, the Group designates hotel managers to certain hotels and accounts for hotel manager fees related to the hotels under the franchise
program as revenues. Pursuant to the franchise-and-management agreements, the Group charges the franchisees fixed hotel manager fees to compensate the
Group for the franchised-and-managed hotel managers’ salaries, social welfare benefits and certain other out-of-pocket expenses as incurred. The hotel
manager fee is recognized as revenue on a monthly basis. During the years ended 2018, 2019 and 2020, the hotel manager fees that were recognized as part
of franchised-and-managed hotels revenue were RMB99,185,965, RMB115,638,242 and RMB112,729,886 (USD17,276,611), respectively.
Other Revenues
Other revenues are derived from selling of goods through the Company’s online mall and sale of hotel related products to franchisees. Revenues are
recognized upon customers’ acceptance.
Membership Program
The Group invites its customers to participate in a membership program with four tiers of membership – E-membership, R-membership, gold
membership and platinum membership. A one-time membership fee is charged for new members except for the E-membership. The membership
automatically expires after two years in the event of non-usage and is automatically renewed if used at least once within a two-year period. Members enjoy
discounts on room rates, priority in hotel reservation, and accumulate membership points for their paid stays, which can be redeemed for membership
upgrades, room night awards and other gifts within two years after the points are earned.
Membership fees from the Group’s membership program are earned and recognized on a straight-line basis over the expected membership duration
of the different membership levels. Such duration is estimated based on the Group’s and management’s experience and is adjusted on a periodic basis to
reflect changes in membership retention. The membership duration is estimated to be three to five years depending on membership level.
Membership points earned by members represent a material right to free or discounted goods or services in the future. The membership program has
one performance obligation that consists of marketing and managing the program and arranging for award redemptions by members. The amount of
revenue the Group recognize upon point redemption is impacted by the estimate of the “breakage” for points that members will never redeem, which
amount were included in revenues from leased and operated hotel or revenues from franchised and managed hotels depending on the type of hotels the
membership was sold at. The Group estimates breakage based on the Group’s historical experience and expectations of future member behavior and will
true up the estimated breakage at end of each period. The Group recognized revenue net of reimbursement paid to franchisees as its performance obligation
is to facilitate the transaction between the member and the franchised and managed hotels.
PRC Value-Added Taxes and related tax surcharges
Starting from May 2016, the accommodation services of the Group are subject to 6% of Value-Added Taxes. The Group is subject to education
surtax and urban maintenance and construction tax, on the services provided in the PRC.
F-18
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Advertising and promotional expenses
Advertising related expenses, including promotion expenses and production costs of marketing materials, are charged to the consolidated statements
of comprehensive income as incurred, and amounted to RMB15,654,573, RMB23,934,351 and RMB38,934,867 (USD5,967,029) for the years ended
December 31, 2018, 2019 and 2020, respectively.
Government subsidies
Government subsidies are received from provincial and local governments for operating a business in their jurisdictions and compliance with
specific policies promoted by the local governments. Such subsidies allow the Group full discretion to utilize the funds and are used by the Group for
general corporate purposes. During the years ended December 31, 2018, 2019 and 2020, the Group received financial subsidies of RMB15,150,107,
RMB9,880,735 and RMB20,094,745 (USD3,079,654), respectively, from various local PRC government authorities. There are no defined rules and
regulations to govern the criteria necessary for companies to receive such benefits, and the amount of financial subsidy is determined at the discretion of
the relevant government authorities. Such amounts are recorded as other operating income when received as the amount of the subsidies and the timing of
payment are determined solely at the discretion of the relevant government authorities and there is no assurance that the Group will continue to receive any
or similar subsidies in the future.
Interest income and other, net
Interest income and other, net consists primarily of interest income, and to a much lesser extent foreign exchange gains or losses. Interest income is
mainly generated from bank deposits and other interest earning financial assets and is recognized on an accrual basis using the effective interest method.
Leases
Leases are classified as capital or operating leases. A lease that transfers to the lessee substantially all the benefits and risks incidental to ownership
is classified as a capital lease. The Group did not have any leases that qualified as capital leases for the years ended December 31, 2019 and 2020. The
Group leases hotel space under certain operating lease agreements. Certain of the lease agreements contain rent holidays and rent escalation provisions.
Rent holidays and rent escalation provisions are considered in determining straight-line rent expense to be recorded over the lease term. The lease term
begins on the date of initial possession of the lease property for purposes of recognizing lease expense on a straight-line basis over the term of the lease.
The excess of rent expense and rent paid, as the case may be for respective leases, is recorded as deferred rent. Rental expenses amounted to
RMB78,272,335, RMB81,379,034 and RMB122,590,230 (USD18,787,775) for the years ended December 31, 2018, 2019 and 2020, respectively.
Income taxes
Income taxes are provided for using the liability method. Under this method, deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases
and operating loss carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in
which temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates or change in tax
status is recognized in income in the period the change in tax status occurs or the change in tax rates or tax law is enacted. A valuation allowance is
provided to reduce the amount of deferred tax assets if it is considered more likely than not that some or all of the deferred tax assets will not be realized.
In accordance with ASC subtopic 740-10, Income Taxes, Overall, the Group recognizes the benefit of a tax position if the tax position is more likely
than not to prevail based on the technical merits of the tax position. Tax positions that meet the “more likely than not” threshold are measured at the largest
amount of tax benefit that has a greater than fifty percent likelihood of being realized upon settlement.
F-19
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Income taxes (Continued)
The Group estimates its liability for unrecognized tax benefits which are periodically assessed and may be affected by changing interpretations of
laws, rulings by tax authorities, changes and/or developments with respect to tax audits, and expiration of the statute of limitations. The ultimate outcome
for a particular tax position may not be determined with certainty prior to the conclusion of a tax audit or appeal or litigation process. The actual benefits
ultimately realized may differ from the Group’s estimates. As each tax audit is concluded, adjustments, if any, are recorded in the Group’s financial
statements. Additionally, in future periods, changes in facts, circumstances and new information may require the Group to adjust the recognition and
measurement estimates with regard to individual tax positions. Changes in recognition and measurement estimates are recognized in the period in which
the changes occur. The Group has elected to include interest and penalties related to an uncertain tax position in “income tax expense (benefit)” in the
consolidated statements of comprehensive income.
For the annual period ended December 31, 2018, the Company adopted ASU No. 2015-17, Income Taxes (Topic 740): Balance Sheet Classification
of Deferred Taxes, and classified all deferred income tax assets as noncurrent on the consolidated balance sheets on a prospectively basis.
Foreign currency translation and transactions
The reporting currency of the Group is the Renminbi (“RMB”). The functional currency of the Company, GreenTree Samoa, GreenTree Suites, PHI
and the entities incorporated in Hong Kong is the United States dollar (“USD”). The financial records of PRC subsidiaries of the Company are maintained
in the local currency, the Renminbi (“RMB”), which is their functional currency.
Monetary assets and liabilities denominated in currencies other than the applicable functional currencies are translated into the functional currencies
at the prevailing rates of exchange at the balance sheet date. Nonmonetary assets and liabilities are re-measured into the applicable functional currencies at
historical exchange rates. Transactions in currencies other than the applicable functional currencies during the year are converted into the functional
currencies at the applicable rates of exchange prevailing on the transaction dates. Transaction gains and losses are recognized in “interest income and other,
net” in the consolidated statements of comprehensive income.
Assets and liabilities are translated into RMB at the exchange rate at the balance sheet date. Equity accounts are translated at historical exchange
rates, and revenues, expenses, gains and losses are translated using the average rate for the year. Translation adjustments are reported as cumulative
translation adjustments and are shown as a separate component of other comprehensive income (loss) in the consolidated statements of comprehensive
income.
Convenience translation
Translations of amounts from RMB into U.S. dollars and HKD into U.S. dollars are solely for the convenience of the reader and were calculated at
the noon buying rate of USD1 to RMB6.5250 and USD1 to HKD7.7534 on December 31, 2020, as set forth in H.10 statistical release of the Federal
Reserve Board. The translation is not intended to imply that the RMB amounts could have been, or could be, converted, realized or settled into U.S. dollars
at that rate on December 31, 2020, or at any other rate.
F-20
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Fair value
Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants
at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the
Group considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would use
when pricing the asset or liability.
Authoritative literature provides a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of
unobservable inputs when measuring fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of
input that is significant to the fair value measurement. The Group follows ASC subtopic 820-10, Fair Value Measurements and Disclosures, which
establishes a three-tier fair value hierarchy, and prioritizes the inputs used in measuring fair value as follows:
Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.
Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are observable for the asset or
liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient
volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally
from, or corroborated by, observable market data.
Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement
of the fair value of the assets or liabilities.
Assets and Liabilities Measured at Fair Value on a recurring basis
Investments in equity securities with readily determinable fair values are measured using quoted market prices, and are recorded at fair values at each
balance sheet date. The fair value of the Group’s Investments in wealth management products are measured using the income approach, based on quoted
market interest rates of a similar instrument and other significant inputs derived from or corroborated by observable market data.
The payable for contingent consideration and the returnable consideration from Urban Hotel Group are based on the achievement of certain financial
targets in accordance with the acquisition agreements for the various periods.
For the available-for-sale debt investment, the Group uses a combination of valuation methodologies, including income approach and Black-
Scholes-Merton valuation model based on the Group’s best estimate, which is determined by using information including but not limited to the future cash
flow forecast, discount rate, expected volatility, a discount for lack of marketability, the probability of exit events and the selection of comparable
companies.
The carrying values of other financial instruments, which consist of cash and cash equivalents, time deposits, accounts receivable, loans receivable,
amounts due from related parties, accounts payable and amounts due to related parties are recorded at cost which approximates their fair value due to the
short-term nature of these instruments. The Group does not use derivative instruments to manage risks.
F-21
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Fair value (Continued)
The following table summarizes the Company’s financial assets and liabilities measured and recorded at fair value as of December 31, 2019 and
2020 on a recurring basis:
Description
Other assets
Returnable consideration from acquisition of Urban
Hotel Group
Short-term investments
Investments in wealth management products
Investments in equity securities
Equity securities with readily determinable fair value
Long-term investments
Equity securities with readily determinable fair value
Accrued expenses and other current liabilities
Payables for contingent consideration from acquisition
of Urban Hotel Group
Description
Other assets
Returnable consideration from acquisition of Urban
Hotel Group
Short-term investments
Investments in wealth management products
Investments in equity securities
Equity securities with readily determinable fair value
Long-term investments
Equity securities with readily determinable fair value
Available-for-sale debt investment
Accrued Expenses and other current liabilities
Payables for contingent consideration from acquisition
of Urban Hotel Group
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
437,279,026
As of
December 31,
2019
3,333,421
437,279,026
Significant
Unobservable
Inputs
(Level 3)
3,333,421
207,007,926
207,007,926
262,833,287
262,833,287
4,027,207
914,480,867
469,841,213
437,279,026
4,027,207
7,360,628
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
1,833,421
201,983,182
As of
December 31,
2020
1,833,421
201,983,182
242,378,696
242,378,696
236,812,140
103,701,474
236,812,140
103,701,474
525,685
787,234,598
F-22
479,190,836
305,684,656
525,685
2,359,106
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Fair value (Continued)
Reconciliations of assets and liabilities categorized within Level 3 under the fair value hierarchy are as follows:
December 31, 2019
Addition
Net unrealized fair value increase recognized in earnings
Payment
December 31, 2020
December 31, 2020 (USD)
Assets Measured at Fair Value on a non-recurring basis
Returnable
consideration
Payables for
contingent
consideration
Available-for-
sale debt
investment
3,333,421
-
(1,500,000)
-
1,833,421
280,984
4,027,207
-
546,065
(4,047,587)
525,685
-
103,701,474
-
-
103,701,474
80,565
15,892,946
The Group measures equity investments without readily determinable fair value and elected to use the measurement alternative at fair value on a
nonrecurring basis, in the cases of an impairment charge is recognized, fair value of an investment is remeasured in an acquisition/a disposal, and an
orderly transaction for identical or similar investments of the same issuer was identified. The non-recurring fair value measurements to the carrying amount
of an investment usually requires management to estimate a price adjustment for the different rights and obligations between a similar instrument of the
same issuer with an observable price change in an orderly transaction and the investment held by the Company. The valuation methodologies involved
require management to use the observable transaction price at the transaction date and other unobservable inputs (level 3) such as volatility of comparable
companies and probability of exit events as it relates to liquidation and redemption preferences.
Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
RMB
Significant
Other
Observable
Inputs
(Level 2)
RMB
Significant
Unobservable
Inputs
(Level 3)
RMB
Total Fair
Value
RMB
Fair Value
adjustment
RMB
Impairment
RMB
8,523,212
8,523,212 8,223,212
3,523,212
3,523,212
5,000,000
Fair value measurements on a non-recurring basis
As of December 31, 2019
Long-term investments
– Equity securities without readily determinable
fair values
As of December 31, 2020
Long-term investments
– Equity securities without readily determinable
fair values
Comprehensive income
Comprehensive income is defined as the increase in equity of the Group during a year from transactions and other events and circumstances
excluding transactions resulting from investments by owners and distributions to owners. Accumulated other comprehensive gain of the Group includes the
foreign currency translation adjustments.
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Segment reporting
The Group operates and manages its business as a single segment. The Group’s chief operating decision maker has been identified as the CEO of the
Group. The results of operations of the Group are regularly reviewed by the Chief Executive Officer on a
F-23
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
consolidated basis. The Group primarily generates its revenues from customers in the PRC. Accordingly, no geographical segments are presented.
Substantially all of the Group’s long-lived assets are located in the PRC.
Comparative information
Certain of the prior year comparative figures have been reclassified to conform to the current year’s presentation.
Employee benefits
The full-time employees of the Group’s PRC subsidiaries participate in a government mandated defined contribution plan, pursuant to which certain
pension benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese labor regulations require that the
PRC subsidiary of the Group to make contributions to the government for these benefits beyond the contribution made. The total amounts for such
employee benefits, which were expensed as incurred, RMB22,289,686, RMB28,700,397 and RMB25,666,575 (USD3,933,575) for the years ended
December 31, 2018, 2019 and 2020, respectively.
Share-based compensation
Share based awards granted to employees are accounted for under ASC 718, “Compensation—Stock Compensation”, which requires that such
equity awards granted to employees be measured based on the grant date fair value and recognized as compensation expense a) immediately at grant date if
no vesting conditions are required; or b) using accelerated method, net of estimated forfeitures, over the requisite service period, which is the vesting
period.
Earnings per share
Class A and Class B ordinary shares have the same rights with regard to dividends and distributions upon liquidation of the Group. Net income is
allocated on a pro rata basis to the Class A and Class B ordinary shares to the extent that each class shares in income for the period. Basic EPS for each
class of ordinary shares is computed by dividing net income attributable to that class by the weighted average number of ordinary shares outstanding of that
class for the period. Diluted earnings per share is calculated by dividing net income attributable to the Class A and Class B ordinary shares as adjusted for
the effect of dilutive ordinary equivalent shares, if any, by the weighted average number of ordinary and dilutive ordinary equivalent shares outstanding
during the period. Ordinary share equivalents are excluded from the computation of diluted per share if their effects would be anti-dilutive. Contingently
issuable shares relating to shares to be issued as a part of purchase consideration associated with business combinations, are included in the computation of
basic earnings per share only when there is no circumstance under which those shares would not be issued. Contingently issuable shares are included in the
denominator of the diluted EPS calculation as of the beginning of the period or as of the inception date of the contingent share arrangement, if later, only
when dilutive and when all the necessary conditions have been satisfied as of the reporting period end.
Concentration of credit risk
Financial instruments that potentially expose the Group to concentration of credit risk consist primarily of cash and cash equivalents, restricted cash,
accounts receivable, amounts due from related and loans receivable. As of December 31, 2019, the Group had RMB267,063,036,
RMB72,645,289, RMB410,523 and RMB165,850 held in cash and bank deposits by entity located in the Mainland China, Cayman Island, Hong Kong, and
Japan, respectively. As of December 31, 2020, the Group had RMB434,229,811 (USD66,548,630), RMB196,456,442 (USD30,108,267), RMB185,772
(USD28,471) and RMB1,183,983 (USD181,453) held in cash and bank deposits by entity located in the Mainland China, Cayman Island, Hong Kong and
Japan, respectively. Management believes that these financial institutions are of high credit quality and continually monitors the credit worthiness of these
financial institutions.
The Group conducts credit evaluations on its customers and generally does not require collateral or other security from such customers. The Group
periodically evaluates the creditworthiness of the existing customers in determining an allowance for doubtful accounts primarily based upon the age of the
receivables and factors surrounding the credit risk of specific customers.
F-24
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Concentration of credit risk (Continued)
The Group made loans to third-party individuals and related parties under loan agreements and is exposed to credit risk in case of defaults by the
debtors. The maximum amount of loss due to credit risk is limited to the total outstanding principal plus accrued interest on the balance sheet date. As of
December 31, 2018, 2019 and 2020, there were RMB106,549,431, RMB239,515,622 and RMB394,948,617 (USD60,528,524) of loans receivable
outstanding. The Group evaluates and monitors the credit worthiness of the debtors and records an allowance for uncollectible accounts based on an
assessment of the payment history, the existence of collateral, current information and events, and the facts and circumstances around the credit risk of the
debtor. During the years ended December 31, 2018, 2019 and 2020, the Group recognized an allowance of doubtful debts of nil, RMB15,000,000 and
RMB18,000,000 (USD2,758,620), respectively.
Currency Convertibility Risk
Substantially all of the Group’s operating activities are transacted in RMB, which is not freely convertible into foreign currencies. All foreign
exchange transactions take place either through the People’s Bank of China or other banks authorized by the PRC government to buy and sell foreign
currencies at the exchange rates quoted by the People’s Bank of China. Approval of foreign currency payments by the People’s Bank of China or other
regulatory institutions requires submitting a payment application form together with suppliers’ invoices, shipping documents and signed contracts.
Foreign Currency Exchange Rate Risk
The functional currency of the Company is USD, and the reporting currency is RMB. Since July 21, 2005, RMB has been permitted by the PRC
government to fluctuate within a managed band against a basket of certain foreign currencies. The depreciation of the USD against the RMB was
approximately 6.27% in 2020. Any significant revaluation of RMB may materially and adversely affect the cash flows, operating results and financial
position of the Group. As a result, an appreciation of RMB against USD would result in foreign currency translation loss when translating the net assets of
the Group from USD into RMB.
For the years ended December 31, 2018 and 2019, the net foreign currency translation gain resulting from the translation from USD to RMB
reporting currency recorded in other comprehensive income was RMB66,453,841, RMB2,933,162, respectively. For the years ended December 31, 2020,
the net foreign currency translation loss recorded RMB19,714,207 (USD3,021,335).
Recently issued accounting pronouncements
As a company with less than USD1.07 billion in revenue for the last fiscal year, the company qualifies as an “emerging growth company” pursuant
to the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”). An emerging growth company may take advantage of specified reduced reporting
and other requirements that are otherwise applicable generally to public companies. These provisions include a provision that an emerging growth company
does not need to comply with any new or revised financial accounting standards until such date that a private company is otherwise required to comply
with such new or revised accounting standards. The Company has adopted the extended transition period.
Adopted Accounting Standards
The Group adopted ASU No. 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure Requirements for
Fair Value Measurement on January 1, 2020 and the adoption of this standard did not have any material impact on the Group’s consolidated financial
statements.
F-25
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
2. SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Accounting Standards Not Yet Adopted
In February 2016, the FASB issued ASU No. 2016-02, Leases, or ASU 2016-02, which modifies lease accounting for lessees to increase transparency
and comparability by recording lease assets and liabilities for operating leases and disclosing key information about leasing arrangements. In July 2018, the
FASB issued ASU No. 2018-10, Codification Improvements to Topic 842, Leases, or ASU 2018-10, to supersede ASU 2016-02. In addition, the FASB
issued ASU No. 2018-11, Leases (Topic 842): Targeted Improvements that provide entities with an additional (and optional) transition method to adopt the
new leases standard. Under this new transition method, an entity initially applies the new leases standard at the adoption date and recognizes a cumulative-
effect adjustment to the opening balance of retained earnings in the period of adoption. Consequently, an entity’s reporting for the comparative periods
presented in the financial statements in which it adopts the new leases standard will continue to be in accordance with current GAAP (Topic 840, Leases).
Subsequently, FASB issued Financial Instruments—Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842), or ASU
2019-10 and Revenue from Contracts with Customers (Topic 606) and Leases (Topic 842) or ASU 2020-05, to delay the effective date of this standard for
private companies. The updated guidance is effective for the Group for the annual reporting period beginning January 1, 2022 and interim period beginning
January 1, 2023. The recognition, measurement, and presentation of expenses and cash flows arising from a lease by a lessee have not significantly
changed from previous U.S. GAAP. The Group currently believes the most significant change will be related to the recognition of right-of-use assets and
lease liabilities on the Group’s balance sheet for certain in-scope operating leases. The Group is in the process of evaluating the impact of adoption of this
guidance on the Group’s consolidated financial statements.
In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial
Instruments. This ASU is intended to improve financial reporting by requiring timelier recording of credit losses on loans and other financial instruments
held by financial institutions and other organizations. This ASU requires the measurement of all expected credit losses for financial assets held at the
reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. This ASU requires enhanced disclosures to help
investors and other financial statement users better understand significant estimates and judgments used in estimating credit losses, as well as the credit
quality and underwriting standards of our portfolio. These disclosures include qualitative and quantitative requirements that provide additional information
about the amounts recorded in the financial statements. In November 2019, FASB issued ASU 2019-10 to delay the effective date of this standard for
private companies. The amendments in this ASU are effective for the Group beginning January 1, 2023 including interim periods within the fiscal year. The
Group is in the process of evaluating the impact of adoption of this guidance on the Group’s consolidated financial statements.
In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment, which simplifies the accounting for goodwill
impairment by eliminating Step two from the goodwill impairment test. If the carrying amount of a reporting unit exceeds its fair value, an impairment loss
shall be recognized in an amount equal to that excess, versus determining an implied fair value in Step two to measure the impairment loss. The guidance is
effective for annual and interim impairment tests performed in periods beginning after December 15, 2021. The guidance should be applied on a
prospective basis. The Group is in the process of evaluating the impact of adoption of this guidance on the Group’s consolidated financial statements.
In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. This guidance
removes certain exceptions to the general principles in Topic 740 and enhances and simplifies various aspects of the income tax accounting guidance,
including requirements such as tax basis step-up in goodwill obtained in a transaction that is not a business combination, ownership changes in
investments, and interim-period accounting for enacted changes in tax law. This standard is effective for the Group for the annual reporting periods
beginning January 1, 2022 and interim periods beginning January 1, 2023. Early adoption is permitted. The Group is in the process of evaluating the impact
of adoption of this guidance on the Group’s consolidated financial statements.
In January 2020, the FASB issued ASU 2020-01, Investments-Equity Securities (Topic 321), Investments-Equity Method and Joint Ventures (Topic
323), and Derivatives and Hedging (Topic 815)—Clarifying the Interactions between Topic 321, Topic 323, and Topic 815. This guidance addresses
accounting for the transition into and out of the equity method and provides clarification of the interaction of rules for equity securities, the equity method
of accounting, and forward contracts and purchase options on certain types of securities. This standard is effective for the Group beginning January 1, 2022
including interim periods within the fiscal year. Early adoption is permitted. The Group is in the process of evaluating the impact of adoption of this
guidance on the Group’s consolidated financial statements.
F-26
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
3. BUSINESS COMBINATIONS
Business combinations in 2020:
During the years ended 2020, the Group completed one business combinations of one hotel. The total consideration amounted to RMB2,200,000
(USD337,165), among which RMB153,251 (USD23,487) was allocated to goodwill. The business acquisition was accounted for under purchase
accounting. The acquired hotel was considered insignificant. The results of the acquired hotel’s operation have been included in the Company’s
consolidated financial statements since its respective dates of acquisition.
Business combinations in 2019:
During the years ended 2019, the Group completed four business combinations, including Argyle Group, Urban Hotel Group and other two
companies. The results of the acquired entities’ operations have been included in the Company’s consolidated financial statements since their respective
dates of acquisition. The Group completed the valuations necessary to assess the fair value of the acquired assets and liabilities and the non-controlling
interests (if applicable) with the assistance from an independent valuation firm, resulting from which the amounts of goodwill were determined and
recognized as of the respective acquisition dates.
Argyle Group
On April 4, 2019, the Group completed the acquisition of Argyle Group through acquiring 60% equity interest in Argyle Beijing. Argyle Group is
an owner and operator of hotels, with a network of mid-scale and up-scale brands in China and Southeast Asia. The total consideration amounted to
RMB126,819,172, which was measured at the fair value of the 626,746 ordinary shares on the acquisition date and cash consideration of RMB65,779,032.
The business acquisition was accounted for under purchase accounting.
The net revenue and net loss of the acquire included in the consolidated statements of operations for the year ended December 31, 2019 were
RMB11,882,976 and RMB7,694,834, respectively.
The following is a summary of the fair values of the assets acquired and liabilities assumed:
2019
Amortization Period
Current assets
Property and equipment
Intangible assets
Purchased software
Trademark
Goodwill
Current liabilities
Deferred tax liabilities
Non current liabilities
Noncontrolling interest
Total
3 - 17 years
4 - 7 years
Indefinite life
3,777,860
1,013,378
669,206
230,500,000
42,198,903
(7,618,079)
(57,625,000)
(15,642,000)
(70,455,096)
126,819,172
)
)
)
)
F-27
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
3. BUSINESS COMBINATIONS (CONTINUED)
Business combinations in 2019 (continued):
Urban Hotel Group
On November 30, 2019, the Group completed the acquisition of Urban Hotel Group through acquiring 70% equity interest in Shandong Xinghui.
Urban Hotel Group is a leading franchised hotel operator in China. The total consideration amounted to RMB 190,349,496, which was measured at the fair
value of the 870,908 ordinary shares on the acquisition date, RMB126,000,000 of cash consideration and the fair value of the contingent consideration and
the returnable consideration depending on the achievement or failing of certain financial targets on annual basis (“Contingent Consideration Arrangement”)
on the acquisition date. Pursuant to the clause of the agreement, the estimated contingent consideration will not exceed RMB105million and the estimated
returnable consideration will not exceed RMB69million. The Group has assessed such Contingent Consideration Arrangement to be classified as a
financial liability and remeasured at the end of each reporting period with any changes in its fair value to be recognized in its consolidated profit and loss
statements. With the assistance of an independent third-party valuation firm based on the Company’s assessment of whether certain financial targets could
be achieved or not, the fair value of the returnable consideration and contingent consideration recognized as of the acquisition date is RMB3,333,421and
RMB4,027,207, respectively. The business acquisition was accounted for under purchase accounting.
The following is a summary of the fair values of the assets acquired and liabilities assumed:
Current assets (i)
Property and equipment
Intangible assets
Favorable leases
Trademark
Purchased software
Deferred tax assets
Other assets
Goodwill
Current liabilities
Non current liabilities
Deferred tax liabilities
Noncontrolling interest
Total
Amortization Period
3 - 10 years
Remaining lease terms
Indefinite life
2 years
2019
50,482,296
6,913,189
20,100,000
212,800,000
34,739
4,000,000
4,537,000
49,037,577
(19,831,341)
(11,517,000)
(58,225,000)
(67,981,964)
190,349,496
)
)
)
)
(i)
Current assets acquired primarily included cash and cash equivalent of RMB28,162,864, other receivables of RMB16,928,966 and accounts
receivable of RMB5,116,320.
Others
On July 1, 2019, the Group completed the acquisition of a company at consideration of RMB37,255,016 of current assets which were effectively
settled upon the acquisition.
On August 31, 2019, the Group completed the acquisition of one hotel at a cash consideration of RMB5,530,000.
F-28
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
3. BUSINESS COMBINATIONS (CONTINUED)
Business combination in 2018:
During the year ended 2018, the Group completed four acquisitions. The results of the acquired entities’ operations have been included in the
Company’s consolidated financial statements since their respective dates of acquisition. The Group completed the valuation necessary to assess the fair
value of the acquired assets and liabilities and the non-controlling interests with the assistance from an independent valuation firm, resulting from which
the amounts of goodwill were determined and recognized as of the respective acquisition dates.
In January 2015, the Group acquired 50% of the equity interest in Yancheng Zexin Hotel Management Co., Ltd. (the “Zexin”) and the investment
was accounted for under equity method given the Group had the ability to exercise significant influence over Zexin. In July 2018, the Group acquired
additional 1% of the equity interest in Zexin for a cash consideration of RMB80,000. The acquisition closed on July 1, 2018 when the Group obtained
control of Zexin’s operations holding in aggregate 51% of its equity interest. The fair value of previously held equity interest is RMB3,333,000 at the
acquisition date. A gain of RMB1,344,212 in relation to the revaluation of the previously held equity interest was recorded in other income, net in the
consolidated statement of comprehensive income for the year ended December 31, 2018.
In July 2018, the Group acquired 100% of the equity interest in a hotel chain and 70% of the equity interest in an individual hotel for an aggregate
cash consideration of RMB10,000,000 and RMB13,000,000, respectively.
In August 2018, the Group acquired 70% of the equity interest in an individual hotel for an aggregate cash consideration of RMB1,400,000.
These business acquisitions were accounted for under purchase accounting.
The net revenue and net loss of the acquiree included in the consolidated statements of operations for the year ended December 31, 2018 were
RMB14,148,551 and RMB 332,960, respectively.
The following is a summary of the fair values of the assets acquired and liabilities assumed:
Current assets (i)
Property and equipment
Intangible assets
Favorable leases
Trademark
Goodwill
Current liabilities
Deferred tax liabilities
Noncontrolling interest
Total
2018
Amortization Period
3 - 17 years
Remaining lease terms
Remaining beneficial
period
11,520,969
32,618,088
20,095,000
1,530,000
2,827,885
(18,636,959
(5,406,250
(8,509,857
36,038,876
)
)
)
(i) Current assets acquired primarily included cash and cash equivalent of RMB1,177,106, other receivables of RMB1,438,641 and loans receivable of
RMB7,500,000.
F-29
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
3. BUSINESS COMBINATIONS (CONTINUED)
Business combinations in 2018 (continued):
As the acquires are unlisted companies, the fair value measurements for the non-controlling interest and previously held equity interest are
estimated with reference to the purchase price per share as of the acquisition date and adjustment for the lack of control and marketability.
The business acquisitions were accounted for under purchase accounting. The assets and liabilities of these two acquirees were immaterial to the
consolidated financial statements.
The Group incurred transaction cost of RMB2,589,034 for the abovementioned four acquisitions, which was expensed and recorded in general and
administrative expenses in the year ended December 31, 2019.
The valuations used in the purchase price allocation described above were determined by the Company with the assistance of independent third-
party valuation firms. The valuation reports considered generally accepted valuation methodologies such as the income, market and cost approaches. As the
acquirees are all private companies, the fair value estimates of noncontrolling interests are based on significant inputs considered by market participants
which mainly include (a) discount rate, (b) projected terminal value based on future cash flow (c) financial multiple of companies in the same industry and
(d) adjustment for lack of control and marketability.
Goodwill was recognized as a result of expected synergies from combining operations of the Group and acquired business and other intangible
assets that do not qualify for separate recognition. Goodwill is not amortized and is not deductible for tax purposes. In accordance with ASC 350, the
Group assigned and assessed goodwill for impairment at the reporting unit level. All the acquired business has been integrated with the Group’s business.
The Group concluded that it has only one reporting unit. Accordingly, goodwill is allocated to one single reporting unit.
4. REVENUE FROM CONTRACTS WITH CUSTOMERS
Disaggregated Revenues
The following tables present our revenues disaggregated by the type of the services:
Leased and operated hotels revenue
Franchise and managed hotels revenues
Initial franchise fee
Continuing franchise fees
Others
Total
Substantially all revenues are generated in the PRC.
2018
RMB
212,671,930
692,942,739
42,806,330
650,136,409
-
Years Ended December 31,
2019
2020
RMB
RMB
253,420,676 227,074,041 34,800,619
831,340,340 677,480,818 103,828,478
9,356,532
776,410,074 616,429,449 94,471,946
3,901,186
905,614,669 1,091,793,135 930,010,096 142,530,283
54,930,266 61,051,369
7,032,119 25,455,237
2020
USD
F-30
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
4. REVENUE FROM CONTRACTS WITH CUSTOMERS (CONTINUED)
Contract Balances
The Group’s payments from customers are based on the billing terms established in contracts. Customer billings are classified as accounts receivable
when the Group’s right to consideration is unconditional. If the right to consideration is conditional on future performance under the contract, the balance is
classified as a contract asset. Our contract assets are insignificant at December 31, 2019 and December 31, 2020.
Payments received in advance of performance under the contract are classified as current or non-current contract liabilities on the Group’s
consolidated balance sheets and are recognized as revenue as the Group performs under the contract.
Advance from customers
Deferred revenue-current
Deferred revenue-non current
Total contract liabilities
Years Ended December 31,
2020
RMB
2019
RMB
40,105,627
34,305,508
231,925,272 221,314,997
410,807,248 361,901,369
682,838,147 617,521,874
2020
USD
5,257,549
33,918,007
55,463,811
94,639,367
The deferred revenue balances above, as of December 31, 2019 and 2020 were comprised of the following:
Initial fees received from franchisees owners
Cash received for membership fees and not recognized
as revenue
Cash received for prepaid card and sublease
Deferred revenue related to the membership program
Total contract liabilities
2019
RMB
Years Ended December 31,
2020
RMB
2020
USD
295,443,732 280,478,697
42,985,241
257,351,279 215,009,108
48,137,090
58,075,704
31,861,805
39,591,471
642,732,520 583,216,366
32,951,587
7,377,332
6,067,658
89,381,818
The Group recognized revenues that were previously deferred as contract liabilities of RMB212,226,297 (USD30,484,400) and RMB206,913,137
(USD31,710,826) during the years ended December 31, 2019 and 2020, respectively.
Revenue Allocated to Remaining Performance Obligations
Revenue allocated to remaining performance obligations represents contracted revenue that has not yet been recognized, which includes deferred
revenue and amounts that will be invoiced and recognized as revenue in future periods.
As of December 31,2020, the Group had RMB280,478,697 (USD42,985,241) of deferred revenues related to initial fees received from franchisees
owners are expected to be recognized as revenues over the remaining contract periods over one to 30 years. The Group had RMB215,009,108
(USD32,951,587) of deferred revenues related to membership fees that are expected to be recognized as revenues over the remaining membership life,
which is estimated to be one to five years. The Group had RMB39,591,471 (USD6,067,658) of deferred revenues related to unsatisfied performance
obligations under Greentree Reward membership program that will be recognized as revenues when the points are redeemed, which we estimate will occur
over the next two years. The Group also had RMB48,137,090 (USD7,377,332) related to cash received for prepaid card and sublease, which are expected
to be recognized as revenues in future periods over the terms of the related contracts.
F-31
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
5. LOANS RECEIVABLE, NET
Loans receivable, net is comprised of the following:
Loans receivable, current portion
Franchisees
Third parties
Less: bad debt provision
Total
Loans receivable, non-current portion
Franchisees
Third parties
2019
RMB
As of December 31,
2020
RMB
79,572,201
17,740,000
(15,000,000)
82,312,201
191,687,640
48,556,989
(18,000,000)
222,244,629
2020
USD
29,377,416
7,441,684
(2,758,620)
34,060,480
113,963,742
7,600,000
121,563,742
121,460,977
24,243,011
145,703,988
18,614,709
3,715,404
22,330,113
Loan receivables to franchisees represent loan agreements entered with certain franchisees to finance the renovation of certain franchised-and-
managed hotels with maturity from one month to six years and the interest rate from 4.7% to 9.9% per annum.
Loan receivables to third parties mainly represent loan agreements entered with certain third-party companies to support their daily operation or
bridge loan of mortgage with maturity from six months to two years and the interest rate from 7.9% to 12.0% per annum.
As of December 31, 2019 and 2020, the Group recognized an allowance of RMB15,000,000 and RMB18,000,000 (USD2,758,620) in relation to
loans to a third party and a franchisee.
6. PROPERTY AND EQUIPMENT, NET
Property and equipment, net consists of the following:
Buildings
Leasehold improvements
Furniture, fixtures and equipment
Motor vehicles
Total
Less: Accumulated depreciation
Construction in progress
Property and equipment, net
2019
RMB
543,500,662
289,710,814
57,302,434
2,912,805
893,426,715
(295,096,805)
598,329,910
16,606,595
614,936,505
As of December 31,
2020
RMB
544,298,466
384,266,061
77,605,170
2,909,387
1,009,079,084
(353,833,524)
655,245,560
13,360,101
668,605,661
2020
USD
83,417,390
58,891,350
11,893,513
445,883
154,648,136
(54,227,360)
100,420,776
2,047,525
102,468,301
On June 3, 2019, the Group acquired 100% equity interests in a company from third party for a total cash consideration of RMB183,555,000. The
said company had no operations and was not qualified as a business as it had no input or process to create output. The Group adopted ASU No.2017-01,
Business Combinations (Topic 802): Clarifying the Definition of a Business, in determining whether it had acquired a business and accounted for this
transaction as asset acquisition. The purpose of this transaction for the property.
F-32
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
6. PROPERTY AND EQUIPMENT, NET (CONTINUED)
Depreciation expense was RMB23,919,015, RMB37,340,304 and RMB59,719,534 (USD9,152,419) for the years ended December 31, 2018, 2019
and 2020, respectively, and were included in the following captions:
Hotel operating costs
General and administrative costs
Total
2018
RMB
21,313,405
2,605,610
23,919,015
For the years ended December 31,
2019
RMB
31,671,274
5,669,030
37,340,304
2020
RMB
50,324,493
9,395,041
59,719,534
2020
USD
7,712,566
1,439,853
9,152,419
Impairment of RMB5,008,677, nil and nil were recognized on the property and equipment for the year ended December 31, 2018, 2019 and 2020,
respectively.
7. INTANGIBLE ASSETS, NET
Intangible assets, net consist of the following:
Intangible assets with indefinite life:
Trademark
Intangible assets with definite life:
Trademark
Technology
Network rights
Purchased software
Reacquired rights
Favorable leases
Others
Total
Less: Accumulated amortization
Total.
2019
RMB
As of December 31,
2020
RMB
2020
USD
443,300,000
443,300,000
67,938,697
4,724,493
4,200,000
390,317
14,339,844
2,531,418
41,600,548
435,185
511,521,805
(15,241,489)
496,280,316
4,724,493
4,200,000
390,317
15,227,737
2,531,418
42,095,848
435,185
512,904,998
(21,391,925)
491,513,073
724,060
643,678
59,819
2,333,753
387,957
6,451,471
66,695
78,606,130
(3,278,456)
75,327,674
Amortization expense of intangible assets for the years ended December 31, 2018, 2019 and 2020 amounted to RMB1,630,950, RMB3,025,995 and
RMB6,150,436 (USD942,596), respectively.
No impairment charges were recognized for the years ended December 31, 2018, 2019 and 2020.
The estimated aggregate amortization expense for each of the five succeeding years is as follows:
Year ending December 31,
2021
2022
2023
2024
2025
Thereafter
RMB
USD
5,183,779
5,231,146
4,852,963
4,718,766
4,292,118
23,934,301
794,449
801,708
743,749
723,183
657,796
3,668,092
F-33
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
8. GOODWILL
The changes in the carrying amount of goodwill for the years ended December 31, 2019 and 2020 were as follows:
Balance as of January 1
Acquisitions
Balance as of December 31
No impairment loss was recognized in any of the periods presented.
9. LONG-TERM INVESTMENTS
As at December 31, 2019 and 2020, long-term investments consisted of the following:
Equity method investments
Shanghai Wiselong Enterprise Management Co., Ltd.
Other
Equity securities with readily determinable fair values
China Gingko Education Group Company Limited
Zhejiang New Century Hotel Management Co., Ltd.
Equity securities without readily determinable fair values
Yibon Hotel Group Co., Ltd ("Yibon")
Other
Available-for-sale debt investment
Yibon
Total
Equity method investments
2019
RMB
5,787,068
94,291,168
100,078,236
For the years ended December 31,
2020
RMB
100,078,236
153,251
100,231,487
2020
USD
15,337,660
23,487
15,361,147
2019
RMB
As of December 31,
2020
RMB
2020
USD
23,579,728
-
24,489,092
1,000,000
3,753,117
153,257
70,193,934
192,639,353
56,354,913
180,457,226
8,636,768
27,656,280
103,701,474
8,523,212
-
3,523,212
-
539,956
-
398,637,701
103,701,474
369,525,917
15,892,946
56,632,324
None of the Group’s equity method investments was considered individually or in aggregate significant for the years ended December 31, 2019 and
2020.
Equity securities with readily determinable fair values
In January 2019, the Group acquired 5.56% equity interest, 27,776,000 ordinary shares, in China Gingko Education Group Company Limited with
HK$40.40 million during its initial public offering in the Hong Kong Stock Exchange and further acquired 2.71% equity interest, 13,560,000 ordinary
shares with HK$19.53 million through secondary market.
On March 11, 2019, the Group acquired 4.95% of shares in Zhejiang New Century Hotel Management Co., Ltd. in its global offering in the Hong
Kong Stock Exchange, for a total amount of USD29.2 million.
F-34
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
9. LONG-TERM INVESTMENTS (CONTINUED)
Investment in Yibon
In April 2017, the Group acquired a 30% interest in Yibon for cash consideration of RMB103,701,474 in form of capital injection into the target
company. The terms of investment in 30% equity interest in the ordinary shares of Yibon includes a contingent redemption clause if certain specified
criteria are not met. As a result, the investment is accounted for as a cost method investment as the shares are not in-substance common stock prior to
January 1, 2019. Along with the adoption of ASU 2016-01, the Group accounted it as equity securities without readily determinable fair values.
As of December 31, 2020, the performance period has elapsed and the criterion has been determined to be not met, therefore the Group has the
option to require Yibon to redeem the investment at the Group’s discretion. Therefore, the Group reclassified it to available-for-sale debt security and
recorded it at its fair value RMB103,701,474 (USD15,892,946).
The holders of 70% of equity interest in Yibon had the right to exchange their equity interest in Yibon into the Company’s shares within a certain
period after Yibon delivered an audited consolidated financial report for the year of 2019 in accordance with a formula using Yibon’s net profit achieved in
the year of 2019 as calculation basis. Yibon recorded a net loss in 2019, as such, those holders were unable to exchange their equity interests in Yibon for
the Company’s shares.
10.
OTHER ASSETS
Acquisition deposits
Rental deposit
Interest receivable
Returnable consideration from the acquisition of
Urban Hotel Group
Others
Total
11. SHORT-TERM BANK LOANS
Short-term bank loans
2019
RMB
38,869,400
6,685,000
17,326,910
3,333,421
10,743,261
76,957,992
As of December 31,
2020
RMB
8,216,700
7,410,000
33,772,617
1,833,421
15,402,656
66,635,394
2020
USD
1,259,265
1,135,632
5,175,880
280,984
2,360,561
10,212,322
2019
RMB
60,000,000
As of December 31,
2020
RMB
150,000,000
2020
USD
22,988,506
As of December 31, 2020, the principal amount outstanding was RMB150,000,000 (USD22,988,506), bearing the interest rate of 4.60% per annum.
F-35
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
12.
ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
Other payables
Business taxes and related tax surcharge
Accrued rental
Consideration payables for acquisitions
Accrued utilities
Other accrued expenses
Payables for contingent consideration
Total
2019
RMB
210,561,540
64,345,243
2,250,443
16,776,500
2,306,796
2,180,632
4,027,207
302,448,361
As of December 31,
2020
RMB
197,643,431
78,300,960
20,675,146
309,500
2,307,672
934,279
525,685
300,696,673
2020
USD
30,290,181
12,000,147
3,168,605
47,433
353,667
143,184
80,565
46,083,782
13.
OTHER LONG-TERM LIABILITIES
As of December 31, 2019 and 2020, other long-term liabilities are mainly comprised of deposits from franchisees.
14.
ORDINARY SHARES
The Group’s Class A and Class B ordinary shares are identical in all respects except for voting and conversion rights. On all matters upon which the
holders are entitled to vote, the Class A shares and Class B shares then outstanding shall constitute 39.6% and 60.4% of the total voting power of the issued
and outstanding shares of the Group, respectively.
15.
HOTEL OPERATING COSTS
Hotel operating costs include all direct costs incurred in the operation of the leased-and-operated hotels and cost of providing franchise services and
consist of the following:
Rental
Utilities
Personnel cost
Depreciation and amortization
Consumable, food and beverage
Costs of hotel manager of
franchised-and-managed hotels
Other costs of franchised-and-managed
hotels
Others
Total
Year ended December 31,
2018
2019
RMB
76,055,484
19,264,487
33,715,007
21,313,405
19,275,688
RMB
79,597,408
19,119,300
38,277,298
34,727,153
32,337,115
2020
RMB
118,295,183
15,372,385
41,330,758
50,324,493
43,257,796
2020
USD
18,129,530
2,355,921
6,334,216
7,712,566
6,629,547
70,480,306
96,565,044
91,664,745
14,048,237
22,353,424
11,961,462
274,419,263
29,192,923
9,010,238
338,826,479
22,985,917
9,291,029
392,522,306
3,522,746
1,423,912
60,156,675
F-36
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
16.
SHARE BASED COMPENSATION
Grant of fully vested GTI ordinary shares to directors of the Company
On November 11, 2017, GTI issued 352,500 fully vested ordinary shares to certain directors of the company in recognition of their past services to
the Company. Accordingly, the Company recorded share-based compensation expense on the date of issuance of these shares of RMB38,048,000 which
was recorded in general and administrative expenses for the year ended December 31, 2017.
2018 Share Incentive Plan
In January 2018, the Group adopted the 2018 Share Incentive Plan which allows the Group to offer incentive awards to employees, directors and
consultants (the “Participants”). Under the 2018 Share Incentive Plan, the Group may issue incentive awards to the Participants to purchase not more than
9,000,000 Class A ordinary shares. The incentive awards granted under the Share Incentive Plans typically have a maximum life of six years and vest in
typical ways as vest ratably over the following four years starting after the first/second/third anniversary of the stated vesting commencement date.
As of December 31, 2020, the Group had granted 1,829,000 options. There are no options granted during the year ended December 31, 2020.
Share-based compensation expense of RMB16,108,950, RMB27,676,666 and RMB232,558 (USD35,641) was recognized in general and
administrative expenses for the years ended December 31, 2018, 2019 and 2020. During the year ended December 31, 2019, cash used to settle the related
share-based compensation is RMB1,186,271.
For options granted during the years ended December 31, 2018 and 2019, the weighted-average grant date fair value for options granted was
USD5.54 and USD3.57 computed using the binomial option pricing model. The binomial model requires the input of subjective assumptions including the
expected stock price volatility and the expected price multiple at which employees are likely to exercise stock options. The Group uses historical data to
estimate forfeiture rate. Expected volatilities are based on the average volatility of the Group and comparable companies. The risk-free rate for periods
within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Prior to the IPO, the estimated fair value of
the ordinary shares, at the option grant dates prior to the IPO, was determined with assistance from an independent third-party valuation firm. The
Company’s management is ultimately responsible for the determination of the estimated fair value of its ordinary shares.
The fair value of share options was estimated using the following significant assumptions:
Risk-free interest rate
Volatility
Dividend yield
Life of option
Granted in 2018
2.42%
34.00%
-
6 years
Granted in 2019
1.60%-2.60%
35.66%-37.98%
2.5%
6 years
The aggregate grant date fair value of the outstanding options was determined to be RMB60,525,042, RMB39,628,188 and RMB35,828,331
(USD5,490,932) as of December 31, 2018, 2019 and 2020, respectively and such amount shall be recognized as compensation expenses using the
accelerate method for all employee share options granted. The total fair value of share options vested during the years ended December 31, 2018, 2019 and
2020 were RMB5,431,798, RMB11,316,415 and RMB8,610,259 (USD1,319,580).
As of December 31, 2018, 2019 and 2020, there was RMB42,791,057, RMB12,314,260 and RMB3,405,695 (USD521,946) in total unrecognized
compensation expense related to unvested options, which is expected to be recognized over a weighted-average period of 3.11, 2.58 and 1.34 years.
F-37
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
16.
SHARE BASED COMPENSATION (CONTINUED)
The following table summarized the Group’s share option activity under the option plans:
Share options outstanding at December 31, 2019
Granted
Exercised
Forfeited
Expired
Share options outstanding at December 31, 2020
Vested and expected to vest at December 31, 2020
Exercisable as of December 31, 2020
17. INCOME TAXES
Samoa
Number of
Options
1,022,000
-
-
(14,000)
(17,000)
991,000
991,000
497,750
Weighted
Average
Exercise
Price
USD
Weighted
Average
Remaining
Contractual
Life
Years
Aggregate
Intrinsic
Value
USD
12.28
N/A
N/A
12.57
12.00
12.27
12.27
12.27
3.96
-
3.13
3.13
3.12
1,257,200
1,257,200
631,750
Under the current laws of Samoa, GreenTree Samoa is not subject to tax on income or capital gain.
Cayman Island
Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gain.
Hong Kong
GreenTree Hotels (Hong Kong), Limited is subject to Hong Kong profit tax at a rate of 16.5% in the years ended December 31, 2018, 2019 and
2020. No Hong Kong profit tax has been provided as the Group has not had assessable profit that was earned in or derived from Hong Kong during the
years presented.
PRC
On March 16, 2007, the PRC government promulgated the Law of the People’s Republic of China on Enterprise Income Tax (“New EIT Law”),
which was effective from January 1, 2008. Under the New EIT Law, domestically-owned enterprises and foreign-invested enterprises are subject to a
uniform tax rate of 25%. Enterprises qualified as "High New Technology Enterprises ("HNTEs") enjoy a preferential income tax rate of 15%.
Shanghai Evergreen was qualified as an HNTE during 2017 to November 2020 under the CIT Law. Shanghai Evergreen has been entitled to a
preferential income tax rate of 15% during 2017 to 2019. As of December 31, 2020, Shanghai Evergreen is in the process of application for renewal of the
HNTE qualification from November 2020 to November 2023. In March 2021, Shanghai Evergreen has received the renewed qualification.
F-38
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
17.
INCOME TAXES (CONTINUED)
The current and deferred components of income tax expense appearing in the consolidated statements of comprehensive income are as follows:
Current tax
Deferred tax
Total
2018
RMB
153,947,310
(1,228,642)
152,718,668
Year ended December 31,
2019
RMB
2020
RMB
197,233,190
(7,665,373)
189,567,817
122,931,256
(12,472,054)
110,459,202
2020
USD
18,840,039
(1,911,426)
16,928,613
Reconciliation between the effective income tax rate and the PRC statutory income tax rate is as follows:
PRC statutory tax rate
Withholding tax on the PRC earnings distribution
Effect of international rate difference
Effect of preferential tax rate
Tax effect of expenses that are not deductible in determining taxable profit
Effective tax rate
Years ended December 31
2018
2019
2020
25%
4%
(1%)
(3%)
4%
29%
25%
3%
0%
(5%)
7%
30%
25%
0%
1%
0%
5%
31%
The principal components of the Group’s deferred income tax assets and liabilities as of December 31, 2018, 2019 and 2020 are as follows:
Deferred tax assets:
Net loss carryforward
Deferred revenue
Deferred rent
Bad debt expenses
Accrued expenses
Unrealised losses from equity securities
Valuation allowance
Total deferred tax assets
Deferred tax liabilities:
Depreciation of property and equipment
Unrealized gains from equity securities
Intangible assets arising from acquisition
Withholding tax on PRC earnings to be distributed
Total deferred tax liabilities
2019
RMB
As of December 31,
2020
RMB
2020
USD
15,741,149
146,046,006
5,683,389
5,268,134
7,368,561
-
(19,619,046)
160,488,193
22,229,252
132,881,621
7,499,776
7,622,390
15,971,223
5,213,960
(24,186,707)
167,231,515
(3,864,132)
(4,304,431)
(143,943,382)
(43,191,602)
(195,303,547)
(3,990,387)
(805,803)
(141,587,024)
(43,191,602)
(189,574,816)
3,406,782
20,365,000
1,149,391
1,168,182
2,447,697
799,074
(3,706,775)
25,629,351
(611,554)
(123,495)
(21,699,161)
(6,619,402)
(29,053,612)
The Group offset deferred tax liabilities and assets pertaining to a particular tax-paying component of the Group within a particular jurisdiction.
Valuation allowances have been provided for net deferred tax assets in the legal entity where, based on all available evidence, it was determined by
management that more likely than not to be realized in future years. As of December 31, 2020, the Group had tax losses carryforwards of RMB88,917,006
(USD13,627,127) which will expire between 2021 and 2025 if not utilized.
F-39
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
17.
INCOME TAXES (CONTINUED)
The EIT law also imposes a withholding income tax of 10% on dividends distributed by a foreign invested enterprise ("FIE") to its immediate
holding company outside of China, if such immediate holding company is considered as a non-resident enterprise without any establishment or place
within China or if the received dividends have no connection with the establishment or place of such immediate holding company within China, unless
such immediate holding company's jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement. The
cumulated undistributed earnings of the Group’s PRC subsidiaries the Group intends to indefinitely reinvested were RMB698,717,403 (USD107,083,127)
as of December 31, 2020.The Group intends to indefinitely reinvest the remaining undistributed earnings of the Group’s PRC subsidiaries. As of December
31, 2020, the related PRC withholding tax liability accrued was RMB43,191,602 (USD6,619,402).
The Group made its assessment of the level of authority for each of its uncertain tax positions (including the potential application of interests and
penalties) based on the technical merits, and has measured the unrecognized tax benefits associated with the tax positions. It is possible that the amount of
uncertain tax benefits will change in the next 12 months, however, an estimate of the range of the possible outcomes cannot be made at this time.
RMB290,679,902 (USD44,548,644) of the uncertain tax positions, if ultimately recognized, would affect the effective tax rate. In the years ended
December 31, 2020, the Company recorded interest expense of RMB18,462,564 (USD2,829,512). As of December 31, 2020, the accumulated interest
expense and penalty recorded by the Group was RMB87,764,535 (USD13,450,503) and nil respectively. As of December 31, 2019, the accumulated
interest expense and penalty recorded by the Group was RMB69,301,971 and nil respectively.
Unrecognized tax benefits — January 1, 2019
Increases — tax positions in the current period
Decreases — tax positions in prior period
Unrecognized tax benefits — December 31, 2019
Unrecognized tax benefits — January 1, 2020
Increases — tax positions in the current period
Decreases — tax positions in prior period
Unrecognized tax benefits — December 31, 2020
169,619,409
104,031,858
(12,009,550)
261,641,717
261,641,717
37,621,483
(8,583,298)
290,679,902
The Group’s PRC subsidiaries are subject to examination by the PRC tax authorities from 2015 through 2020 on non-transfer pricing matters, and
from 2010 through 2020 on transfer pricing matters.
18. MAINLAND CHINA CONTRIBUTION PLAN AND PROFIT APPROPRIATION
Full time employees of the Group in the PRC participate in a government-mandated multi-employer defined contribution plan pursuant to which
certain pension benefits, medical care, unemployment insurance, employee housing fund and other welfare benefits are provided to employees. PRC labor
regulations require the Group to accrue for these benefits based on a certain percentage of the employees’ salaries, subject to certain ceilings. The total
contribution for such employee benefits were RMB22,289,686, RMB28,700,397 and RMB25,666,575 (USD3,933,575) for the years ended December 31,
2018, 2019 and 2020, respectively. The Group has no ongoing obligation to its employees subsequent to its contributions to the PRC plan.
F-40
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
19. STATUTORY RESERVES AND RESTRICTED NET ASSETS
In accordance with the PRC Regulations on Enterprises with Foreign Investment, an enterprise established in the PRC with foreign investment is
required to make appropriations to certain statutory reserves, namely a general reserve fund, an enterprise expansion fund, a staff welfare fund and a bonus
fund, all of which are appropriated from net profit as reported in its PRC statutory accounts. A foreign invested enterprise is required to allocate at least
10% of its annual after-tax profits to a general reserve fund until such fund has reached 50% of its respective registered capital. Appropriations to the
enterprise expansion fund and staff welfare and bonus funds are at the discretion of the board of directors for the foreign invested enterprises. For other
subsidiaries incorporated in the PRC, the general reserve fund was appropriated based on 10% of net profits as reported in each subsidiary's PRC statutory
accounts. General reserve and statutory surplus funds are restricted to set-off against losses, expansion of production and operation and increasing
registered capital of the respective company. Staff welfare and bonus fund and statutory public welfare funds are restricted to capital expenditures for the
collective welfare of employees. The reserves are not allowed to be transferred to the Company in terms of cash dividends, loans or advances, nor are they
allowed for distribution except under liquidation. As of December 31, 2018, 2019 and 2020, the PRC statutory reserve funds amounted to RMB57,726,641,
RMB63,030,266 and RMB 69,953,178 (USD10,720,794), respectively.
In addition, under PRC laws and regulations, the Group's PRC subsidiaries are restricted in their ability to transfer their net assets to the Company in
the form of dividend payments, loans or advances. Amounts of net assets restricted include paid up capital and statutory reserve funds of the Group’s PRC
totaling RMB394,424,291, RMB509,435,466 and RMB777,732,187 (USD119,192,672) as of December 31, 2018, 2019 and 2020, respectively.
Furthermore, cash transfers from the Group’s PRC subsidiaries to the Group's subsidiaries outside of the PRC are subject to the PRC government
control of currency conversion. Shortages in the availability of foreign currency may restrict the ability of the Group's PRC subsidiaries to remit sufficient
foreign currency to pay dividends or other payments to the Company, or otherwise satisfy their foreign currency denominated obligations.
20. RELATED PARTY TRANSACTIONS AND BALANCES
Parties are considered to be related if one party has the ability, directly or indirectly, to control the other party or exercise significant influence over
the other party in making financial and operational decisions. The related parties that had transactions or balances with the Group in 2018, 2019 and 2020
consisted of:
Related Party
Alex S. Xu
Hui Xu
Yan Zhang
Wen Qi
Nature of the party
Individual
Individual
Individual
Relationship with the Group
Founder and CEO
Brother of Alex S. Xu
Executive officer for catering management entities controlled
Individual
Vice president, human resources and administration of the
by GTI
Group
GTI
Shanghai Aotao Industrial Co., Ltd, together with its subsidiaries and VIE
Investment holding
Catering management
Shareholder of the Group, controlled by Alex S. Xu
Controlled by GTI
(“Aotao”) *
Shiquanmeiwei (Beijing) Catering and Management Co., Ltd.
Catering management
Controlled by GTI
(“Shiquanmeiwei”) *
Da Niang Dumpling Catering Group Co., Ltd, together with its subsidiaries
Catering management
Controlled by GTI
(“Da Niang Group”)
Shanghai JYHM Restaurant Management Co., Ltd. (“JYHM”)
Napa Infinity Winery (Shanghai) Inc. (“Napa”)
Yibon
TB**
Yancheng Zexin Hotel Management Co., Ltd. (“Ze Xin”) ***
Catering management
Wine distributor
Hotel management
Franchised hotels
Hotel management
Controlled by GTI
Controlled by Hui Xu
Equity investee of the Group
Former Equity investee of the Group
Former Equity investee of the Group
* Aotao became a related party as it was acquired by a company controlled by GTI in January 2019. Shiquanmeiwei is also included in Aotao in 2019 and
2020.
** TB ceased to be related party due to liquidation in August 2019.
*** As the Group acquired Ze Xin on July 1, 2018, Ze Xin was included as a subsidiary of the Group and ceased to be a related party.
F-41
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
20. RELATED PARTY TRANSACTIONS AND BALANCES (CONTINUED)
(a)
Related party balances
Due from related parties:
Current:
Yibon
Napa .
Aotao
JYHM
GTI
2019
RMB
722,114
2,506,484
20,086,504
-
8,424,629
31,739,731
As of December 31,
2020
RMB
2020
USD
9,101,161
500,000
122,719
46,991
-
9,770,871
1,394,814
76,628
18,807
7,202
-
1,497,451
Amounts due from Yibon mainly comprised of a loan maturing in one year with an interest rate of 6% per annum.
Due to related parties:
Current:
Yibon
Napa
Da Niang Group
JYHM
2019
RMB
3,205,890
-
-
312,141
3,518,031
As of December 31,
2020
RMB
2020
USD
1,995,465
1,120,826
54,000
27,962
3,198,253
305,819
171,774
8,276
4,285
490,154
Amount due to Yibon comprised of receipts on behalf of Yibon which were unsecured, interest free and repayable upon demand.
Amount due to Napa comprised of the payable for purchase from Napa which were unsecured, interest free, and repayable upon demand.
F-42
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
20. RELATED PARTY TRANSACTIONS AND BALANCES (CONTINUED)
(b)
Related party transactions
During the years ended December 31, 2018, 2019 and 2020, related party transactions consisted of the following:
Loan to Aotao
Repayment from Aotao
Advertising service from Aotao
Interest income from Aotao
Franchise management fee to Aotao
Loan to Da Niang Group
Repayment from Da Niang Group
Interest income from Da Niang Group
Service purchased from Da Niang Group
Sublease revenue from Da Niang Group
Sublease revenue from JYHM
Service purchased from JYHM
Advance from JYHM
Loan to GTI
Repayment from GTI
Interest income from GTI
Purchase from Napa
Revenue from Napa
Loan to Yibon
Franchised revenue from Yibon
Interest income from Yibon
Franchised revenue from TB
Advance to Shiquanmeiwei
Franchised revenue from Ze Xin
Loan to Ze Xin
Interest income from Ze Xin
2018
RMB
-
-
-
-
-
-
-
-
-
-
-
-
221,028
-
1,717,539
-
-
-
-
-
-
389,583
(3,600)
44,763
(4,300,000)
263,366
Year Ended December 31,
2019
RMB
(167,279,750)
157,279,750
-
1,316,854
(24,941)
(274,800,000)
274,800,000
875,315
(339,121)
-
385,355
(18,418)
312,141
(192,558,675)
184,134,046
907,880
(3,576,659)
2,358,491
-
681,239
-
-
-
-
-
-
2020
RMB
(479,356,500)
499,421,550
(3,920,000)
2,316,856
(41,867)
(40,000,000)
40,000,000
352,882
(724,045)
36,000
284,179
(40,000)
-
-
8,424,629
-
(2,059,566)
-
(9,000,000)
852,287
18,667,117
-
-
-
-
-
2020
USD
(73,464,598)
76,539,701
(600,766)
355,074
(6,416)
(6,130,268)
6,130,268
54,081
(110,965)
5,517
43,552
(6,130)
-
-
1,291,131
-
(315,642)
-
(1,379,310)
130,619
2,860,861
-
-
-
-
-
F-43
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
21. COMMITMENTS AND CONTINGENCIES
Operating lease commitments
As lessee
The Group has entered into lease agreements for business office and certain hotels which it operates. Such leases are classified as operating leases.
Future minimum lease payments under non-cancellable operating lease agreements at December 31, 2020 were as follows:
2021
2022
2023
2024
2025
Thereafter
Total
As lessor
Year Ended December 31,
2020
RMB
130,695,728
116,028,562
111,252,708
100,695,245
92,812,089
482,651,095
1,034,135,427
2020
USD
20,029,997
17,782,155
17,050,223
15,432,221
14,224,075
73,969,517
158,488,188
The Group subleases its leased assets under operating lease arrangements for terms ranging from one to twenty years. The terms of the leases
generally also require the tenants to pay security deposits and provide for periodic rent adjustments according to the then prevailing market conditions.
At 31 December 2020, the Group had total future minimum lease receivables under non-cancellable operating leases with its tenants falling due as
follows:
2021
2022
2023
2024
2025
Thereafter
Total
Year Ended December 31,
2020
RMB
2020
USD
92,929,728
77,561,287
72,750,642
67,048,084
63,861,746
299,068,165
673,219,652
14,242,104
11,886,787
11,149,524
10,275,568
9,787,241
45,834,202
103,175,426
Litigation and contingencies
The Company and its operations from time to time are, and in the future may be, parties to or targets of lawsuits, claims, investigations, and
proceedings, including but not limited to non-compliance respect to licenses and permits, franchise agreements and lease contracts, which are handled and
defended in the ordinary course of business. The Group may be unable to estimate the reasonably possible loss or a range of reasonably possible losses
until developments in such matters have provided sufficient information to support an assessment of the range of possible loss, such as quantification of a
damage demand from plaintiffs, discovery from other parties and investigation of factual allegations, rulings by the court on motions or appeals, or the
progress of settlement negotiations. The Company accrues a liability for such matters when it is probable that a liability has been incurred and the amount
can be reasonably estimated. When a single amount cannot be reasonably estimated but the cost can be estimated within a range, the Company accrues the
minimum amount. The Company expenses legal costs, including those expected to be incurred in connection with a loss contingency, as incurred.
F-44
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
22. EARNINGS PER SHARE
Basic and diluted earnings per share for each of the years presented is calculated as follows:
Numerator:
Net income used in calculating earnings per share-basic and
diluted
Denominator:
Weighted average number of Class A ordinary shares
outstanding used in calculating basic and diluted earnings
per share
Weighted average number of Class B ordinary shares
outstanding used in calculating basic and diluted earnings
per share
Allocation of undistributed earnings — basic and diluted:
To Class A Shares
To Class B Shares
Basic and diluted earnings per share:
To Class A Shares
To Class B Shares
2018
RMB
Year Ended December 31,
2020
2019
RMB
RMB
2020
USD
371,711,219
442,718,263
261,344,391
40,052,780
62,860,578
67,315,727
68,286,954
68,286,954
36,288,343
34,762,909
34,762,909
34,762,909
235,665,522
136,045,697
291,950,431
150,767,832
173,182,301
88,162,090
26,541,349
13,511,431
3.75
3.75
4.34
4.34
2.54
2.54
0.39
0.39
In January 2020, the Company issued 870,908 Class A ordinary shares as a portion of purchase consideration for the acquisition of Urban Hotel
Group, are included in the computation of basic and diluted earnings per shares for the year ended December 31, 2019 upon the completion of the
acquisition of Urban Hotel Group.
The Group did not include share options in the computation of diluted earnings per share for the years ended December 31, 2018, 2019 and 2020
because those share options were anti-dilutive for earnings per share.
F-45
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
23. PARENT COMPANY ONLY CONDENSED FINANCIAL INFORMATION
Condensed balance sheets
ASSETS
Current assets
Cash and cash equivalents
Investments in equity securities
Amounts due from subsidiaries
Amounts due from a related party
Other current assets
Total current assets
Non-current assets:
Investments in subsidiaries
Equity securities with readily determinable fair values
TOTAL ASSETS
LIABILITIES AND EQUITY
Current liabilities:
Other payable
Amounts due to subsidiaries
Other long-term liabilities
Total liabilities
Shareholders’ Equity:
Class A ordinary shares (USD0.50 par value per share; 400,000,000, 400,000,000
and 400,000,000 shares authorized as of December 31, 2018, 2019 and 2020;
66,789,300, 67,416,046 and 68,286,954 shares issued and outstanding as of
December 31, 2018, 2019 and 2020, respectively)
Class B ordinary shares (USD0.50 par value per share; 100,000,000 , 100,000,000
and 100,000,000 shares authorized as of December 31, 2018, 2019 and 2020;
34,762,909, 34,762,909 and 34,762,909 shares issued and outstanding as of
December 31, 2018, 2019 and 2020, respectively)
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Total Shareholders’ Equity
TOTAL LIABILITIES AND EQUITY
F-46
2019
RMB
As of December 31,
2020
RMB
2020
USD
22,137,640
-
6,271,868
8,424,629
2,416,728
39,250,865
193,351,177
65,420,098
14,683,443
-
1,356,058
274,810,776
29,632,364
10,026,069
2,250,336
-
207,825
42,116,594
1,577,484,393
262,833,287
1,879,568,545
1,852,091,157
236,812,139
2,363,714,072
283,845,388
36,293,048
362,255,030
6,000,000
4,924,176
7,475,856
18,400,032
-
248,360,177
12,322,640
260,682,817
-
38,062,862
1,888,527
39,951,389
219,526,699
222,587,070
34,112,961
115,534,210
1,152,108,217
308,698,533
65,300,854
1,861,168,513
115,534,210
1,149,280,404
570,042,924
45,586,647
2,103,031,255
1,879,568,545
2,363,714,072
17,706,392
176,134,928
87,362,900
6,986,460
322,303,641
362,255,030
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
23. PARENT COMPANY ONLY CONDENSED FINANCIAL INFORMATION (CONTINUED)
Condensed statements of operations
General and administrative expenses
interest income
Interest expense
(Losses) Gains on investments in equity securities
Share of profit in subsidiaries, net (Note a)
Income before tax and net income
Other comprehensive income, net of tax - Foreign
currency translation adjustments
Comprehensive income
Year Ended December 31,
2018
RMB
(1,307,753)
13,785,679
–
–
359,233,293
371,711,219
2019
RMB
(33,538,433)
5,970,063
(646,315)
6,473,358
464,459,590
442,718,263
2020
RMB
(9,967,834)
8,173
–
(11,392,623)
282,696,675
261,344,391
2020
USD
(1,527,638)
1,253
–
(1,745,996)
43,325,161
40,052,780
66,453,841
438,165,060
2,933,162
445,651,425
(19,714,207)
241,630,184
(3,021,335)
37,031,445
F-47
GREENTREE HOSPITALITY GROUP LTD.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
23. PARENT COMPANY ONLY CONDENSED FINANCIAL INFORMATION (Continued)
Condensed statements of cash flows
Operating activities:
Net income
Adjustments to reconcile net income to net cash used in operating
activities:
Share-based compensation
(Gains) Losses from investments in equity securities
Share of profit in subsidiaries, net
Changes in operating assets and liabilities:
Other current assets
Amounts due from subsidiaries
Amounts due to subsidiaries
Other long-term liabilities
Net cash provided by (used in) operating activities
Investing activities:
Advances for acquisitions
Payment for acquisitions
Investment to subsidiaries
Purchases of investments in equity securities
Loan to a related party
Repayment from a related party
Net cash used in investing activities
Financing activities:
Proceeds from issuance of Class A ordinary shares (note 1)
Payment for initial public offering costs
Distribution to the shareholders (note 1)
Dividends from subsidiaries
Net cash generated from (used in) financing activities
2018
RMB
2019
RMB
2020
RMB
2020
USD
Year Ended December 31,
371,711,219
442,718,263
261,344,391
40,052,780
1,307,753
-
(359,233,293)
26,490,395
(6,473,358)
(464,459,590)
232,558
11,392,623
(282,696,675)
(4,117,311)
-
7,090,700
-
16,759,068
(6,875,561)
-
-
-
-
-
(6,875,561)
1,700,582
(6,271,868)
(2,166,524)
7,475,856
(986,244)
1,060,670
(8,411,575)
243,436,001
4,846,781
231,204,774
-
(52,903,471)
(2,938,656)
(247,415,003)
(192,558,675)
26,672,779
(469,143,026)
-
(6,041,736)
(2,938,656)
(65,114,997)
-
8,424,629
(65,670,760)
837,505,007
(30,827,578)
(200,532,021)
39,691,103
645,836,511
-
-
(226,951,236)
-
(226,951,236)
-
-
-
-
-
35,641
1,745,996
(43,325,161)
162,555
(1,289,130)
37,308,199
742,802
35,433,682
-
(925,937)
(450,369)
(9,979,309)
-
1,291,131
(10,064,484)
-
-
-
-
-
Effect of exchange rate changes on cash and cash equivalents and
restricted cash
65,853,475
(2,355,347)
5,679,523
870,425
Net increase (decrease) in cash and cash equivalents and restricted cash
Cash and cash equivalents and restricted cash at beginning of the
year
721,573,493
(699,435,853)
171,213,537
26,239,623
-
721,573,493
22,137,640
3,392,742
Cash and cash equivalents and restricted cash at end of the year
721,573,493
22,137,640
193,351,177
29,632,364
(a) Basis of presentation
In the Company-only financial statements, the Company’s investment in subsidiaries is stated at cost plus equity in undistributed earnings of
subsidiaries since inception.
The Company records its investment in its subsidiary under the equity method of accounting as prescribed in ASC 323-10 Investment-Equity
Method and Joint Ventures, such investment is presented on the balance sheet as “Investment in subsidiaries” and share of the subsidiaries’ profit or loss as
“Equity in profit of subsidiaries” on the statements of operations.
Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been
condensed or omitted and as such, these Company-only financial statements should be read in conjunction with the Group’s consolidated financial
statements.
F-48
Exhibit 2.4
DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE
ACT OF 1934
As of December 31, 2020, GreenTree Hospitality Group Ltd. (the “company”, “we”, “us” and “our”) had the following series of securities registered
pursuant to Section 12(b) of the Exchange Act:
Title of each class
Class A ordinary shares, par value US$0.50 per share*
American depositary shares,
each representing ten Class A ordinary shares
Trade symbol
Name of each exchange on which registered
GHG
New York Stock Exchange
*
Not for trading, but only in connection with the listing on the New York Stock Exchange of American depositary shares.
Description of Ordinary Shares (Items 9.A.3, 9.A.5, 9.A.6, 9.A.7, 10.B.3, 10.B.4, 10.B.6, 10.B.7, 10.B.8, 10.B.9 and 10.B.10 of Form 20-F)
General
We are an exempted company incorporated in the Cayman Islands with limited liability and our affairs are governed by our amended and restated
memorandum and articles of association, or our articles, and the Companies Act (As Revised) of the Cayman Islands, which we refer to as the Cayman
Companies Act, and the common law of the Cayman Islands.
Each Class A ordinary share of our company has par value of US$0.50. The number of Class A ordinary shares that were issued as of December
31, 2020 is provided on the cover of our annual report on Form 20-F for the year ended December 31, 2020.
Our amended and restated memorandum and articles of association currently effective, which we refer to as our articles, were adopted on March
11, 2018.
The following are summaries of certain material provisions of our articles and the Cayman Companies Act insofar as they relate to the material
terms of our shares.
All of our issued and outstanding shares are fully paid and non-assessable. Our shares are issued in registered form, and are issued when registered
in our register of shareholders. Our shareholders who are non-residents of the Cayman Islands may freely hold and vote their shares. We may not issue
shares to bearer.
Dividends
The holders of our shares are entitled to such dividends as may be declared by our board of directors. In addition, our shareholders may by ordinary
resolution declare a dividend, no dividend may exceed the amount recommended by our directors. Under the laws of the Cayman Islands, our company
may pay a dividend out of either profit or share premium account, provided that in no circumstances may a dividend be paid if this would result in our
company being unable to pay its debts as they fall due in the ordinary course of business.
Voting Rights
Our share capital is currently divided into two classes of shares. Our issued and outstanding share capital consists of Class A ordinary shares and
Class B ordinary shares. Holders of Class A ordinary shares are entitled to
one (1) vote per share and holders of Class B ordinary shares are entitled to three (3) votes per share, in respect of all matters subject to vote at general
meetings of the Company. Voting at any general meeting of shareholders is by poll.
Transfer of Shares
Subject to the restrictions set out below, any of our shareholders may transfer all or any of his or her shares by an instrument of transfer in any
usual or common form or any other form approved by our board of directors, executed by or on behalf of the transferor and if in respect of a nil or partly
paid up share, or if so required by the directors, shall also be executed on behalf of the transferee and shall be accompanied by the certificate (if any) of the
shares to which it relates and such other evidence as the directors may reasonably require to show the right of the transferor to make the transfer. The
transferor shall be deemed to remain a shareholder until the name of the transferee is entered in the register of member in respect of the relevant shares.
Our board of directors may, in its absolute discretion, decline to register any transfer of any share that has not been fully paid up or is on which our
company has a lien. Our board of directors may also decline to register any transfer of any share unless:
•
•
•
•
•
the instrument of transfer is lodged with us, accompanied by the certificate for the shares to which it relates and such other evidence as our
board of directors may reasonably require to show the right of the transferor to make the transfer;
the instrument of transfer is in respect of only one class of shares;
the instrument of transfer is properly stamped, if required;
in the case of a transfer to joint holders, the number of joint holders to whom the share is to be transferred does not exceed four; and
any fee of such maximum sum as the New York Stock Exchange may determine to be payable, or such lesser sum as the board of directors
may from time to time require, is paid to us in respect thereof.
If our directors refuse to register a transfer, they shall within two calendar months after the date on which the instrument of transfer was lodged,
send to each of the transferor and the transferee notice of such refusal.
Winding Up
On the winding up of our company, if the assets available for distribution amongst our shareholders shall be more than sufficient to repay the whole
of the share capital at the commencement of the winding up, the surplus shall be distributed amongst our shareholders in proportion to the par value of the
shares held by them at the commencement of the winding up, subject to a deduction from those shares in respect of which there are monies due, of all
monies payable to our company for unpaid calls or otherwise. If our assets available for distribution are insufficient to repay the whole of the share capital,
such assets will be distributed so that, as nearly as may be, the losses shall be borne by our shareholders in proportion to the par value of the shares held by
them.
The liquidator may, with the sanction of a special resolution of our shareholders and any other sanction required by the Cayman Companies Act,
divide amongst the shareholders in species or in kind the whole or any part of the assets of our Company (whether they shall consist of property of the
same kind or not), and may for such purpose value any assets and determine how the division shall be carried out as between our shareholders or different
classes of shareholders.
We are an exempted company with limited liability incorporated under the Cayman Companies Act, and under the Cayman Companies Act, the
liability of our shareholders is limited to the amount, if any, unpaid on the shares respectively held by them. Our memorandum of association contains a
declaration that the liability of our shareholders is so limited.
Redemption, Repurchase and Surrender of Shares
We may issue shares on terms that such shares are subject to redemption, at our option or at the option of the holders thereof, on such terms and in
such manner as may be determined, before the issue of such shares, by our board of directors or by special resolution of our shareholders. Our Company
may also repurchase any of our shares provided that the manner and terms of such purchase have been approved by our board of directors or by ordinary
resolution of our shareholders, or as otherwise authorized by our articles. Under the Cayman Companies Act, the redemption or repurchase of any share
may be paid out of our Company’s profits or out of the proceeds of a new issue of shares made for the purpose of such redemption or repurchase, or out of
capital (including share premium account and capital redemption reserve) if our company can, immediately following such payment, pay its debts as they
fall due in the ordinary course of business. In addition, under the Cayman Companies Act no such share may be redeemed or repurchased (i) unless it is
fully paid up, (ii) if such redemption or repurchase would result in there being no shares outstanding or (iii) if the company has commenced liquidation. In
addition, our company may accept the surrender of any fully paid share for no consideration.
Calls on Shares and Forfeiture of Shares
Our board of directors may from time to time make calls upon shareholders for any amounts unpaid on their shares in a notice served to such
shareholders at least fourteen calendar days prior to the specified time of payment. The shares that have been called upon and remain unpaid are subject to
forfeiture.
General Meetings of Shareholders
As a Cayman Islands exempted company, we are not obliged by the Cayman Companies Act to call shareholders’ annual general meetings. Our
articles provide that we may (but are not obliged to) in each year hold a general meeting as our annual general meeting in which case we shall specify the
meeting as such in the notices calling it, and the annual general meeting shall be held at such time and place as may be determined by our directors.
Shareholders’ general meetings may be convened by a majority of our board of directors or by our chairman. Advance notice of at least ten
calendar days is required for the convening of our annual general shareholders’ meeting (if any) and any other general meeting of our shareholders. A
quorum required for any general meeting of shareholders consists of at least one shareholder present in person or by proxy (or, if a corporation or other
non-natural person, by its duly authorised representative), together holding Shares which carry in aggregate not less than one-third of all votes attaching to
all of our shares in issue and entitled to vote at such general meeting.
The Cayman Companies Act provides shareholders with only limited rights to requisition a general meeting, and does not provide shareholders
with any right to put any proposal before a general meeting. However, these rights may be provided in a company’s articles of association. Our articles
provide that upon the requisition of two or more shareholders together holding shares which carry in aggregate not less than one-third of all the votes
attaching to all issued shares of our company entitled to vote at general meetings, our board shall convene an extraordinary general meeting and put the
resolutions so requisitioned to a vote at such meeting. However, our articles do not provide our shareholders with any right to put any proposals before
annual general meetings or extraordinary general meetings not called by such shareholders.
Proceedings of Board of Directors
Our articles provide that, subject to the Cayman Companies Act, our articles and to any resolutions passed in a general meeting, our business is to
be managed and conducted by our board of directors. The quorum necessary for board meetings may be fixed by the board and, unless so fixed, will be a
majority of the directors then in office.
Our articles provide that the directors may from time to time at their discretion exercise all powers of our company to borrow money, to mortgage
or charge its undertaking, property and uncalled capital, or any part thereof, and issue debentures, debenture stock or other securities of our company,
whether money is borrowed or as security for any debt, liability or obligation of our company or of any third party.
Changes in Capital
Our shareholders may from time to time by ordinary resolution:
•
•
•
•
increase our share capital by new shares of such amount;
consolidate and divide all or any of our share capital into shares of a larger amount than our existing shares;
sub-divide our existing shares, or any of them, into shares of an amount smaller than that fixed by our memorandum of association, provided
that in the subdivision the proportion between the amount paid and the amount, if any, unpaid on each reduced share shall be the same as it
was in case of the share from which the reduced share is derived; and
cancel any shares which, at the date of the passing of the resolution, have not been taken or agreed to be taken by any person and diminish the
amount of our share capital by the amount of the shares so canceled.
Our shareholders may by special resolution, subject to confirmation by the Grand Court of the Cayman Islands on an application by our company
for an order confirming such reduction, reduce our share capital or any capital redemption reserve in any manner permitted by law.
Inspection of Books and Records
Holders of our shares have no general right under the Cayman Companies Act to inspect or obtain copies of our list of shareholders or our corporate
records (save for our articles, special resolutions of our shareholders and our register of mortgages and charges). However, we provide our shareholders
with annual audited financial statements.
Exempted Company
We are an exempted company with limited liability duly incorporated and validly existing under the Cayman Companies Act. The Cayman
Companies Act distinguishes between ordinary resident companies and exempted companies. Any company that is registered in the Cayman Islands but
conducts business mainly outside of the Cayman Islands may apply to be registered as an exempted company. The requirements for an exempted company
are essentially the same as for an ordinary company except for the exemptions and privileges listed below:
•
•
•
•
•
•
•
an exempted company does not have to file an annual return of its shareholders with the Registrar of Companies of the Cayman Islands;
an exempted company’s register of members is not open to inspection;
an exempted company does not have to hold an annual general meeting;
an exempted company may obtain an undertaking against the imposition of any future taxation (such undertakings are usually given for 20
years in the first instance);
an exempted company may register by way of continuation in another jurisdiction and be deregistered in the Cayman Islands;
an exempted company may register as a limited duration company; and
an exempted company may register as a segregated portfolio company.
“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by the shareholder on that shareholder’s shares in the
company (except in exceptional circumstances, such as involving
fraud, the establishment of an agency relationship or an illegal or improper purpose or other circumstances in which a court may be prepared to pierce or
lift the corporate veil). We are subject to reporting and other informational requirements of the Exchange Act, as applicable to foreign private issuers. We
follow home country practice for certain corporate governance practices which may differ from the Corporate Governance Rules of the New York Stock
Exchange. The listing requirements of the New York Stock Exchange require that every listed company hold an annual general meeting of shareholders. In
addition, our articles allow our directors to call extraordinary general meetings of our shareholders pursuant to the procedures set forth in our articles.
Differences in Corporate Law
The Cayman Companies Act is derived, to a large extent, from the older Companies Acts of England, but does not follow recent statutory
enactments in England and accordingly there are significant differences between the Cayman Companies Act and the current Companies Act of England. In
addition, the Cayman Companies Act differs from laws applicable to U.S. corporations and their shareholders. Set forth below is a summary of certain
significant differences between the provisions of the Cayman Companies Act applicable to us and the laws applicable to companies incorporated in the
State of Delaware.
Mergers and Similar Arrangements
The Cayman Companies Act permits mergers and consolidations between Cayman Islands companies and between Cayman Islands companies and
non-Cayman Islands companies. For these purposes, (i) “merger” means the merging of two or more constituent companies and the vesting of their
undertaking, property and liabilities in one of such companies as the surviving company, and (ii) a “consolidation” means the combination of two or more
constituent companies into a consolidated company and the vesting of the undertaking, property and liabilities of such companies to the consolidated
company. In order to effect such a merger or consolidation, the directors of each constituent company must approve a written plan of merger or
consolidation, which must then be authorized by (i) a special resolution of the shareholders of each constituent company, and (ii) such other authorization,
if any, as may be specified in such constituent company’s articles of association. The plan must be filed with the Registrar of Companies of the Cayman
Islands together with a declaration as to the solvency of the consolidated or surviving company, a list of the assets and liabilities of each constituent
company and an undertaking that a copy of the certificate of merger or consolidation will be given to the members and creditors of each constituent
company and that notification of the merger or consolidation will be published in the Cayman Islands Gazette. Court approval is not required for a merger
or consolidation which is effected in compliance with these statutory procedures.
A merger between a Cayman parent company and its Cayman subsidiary or subsidiaries does not require authorization by a resolution of
shareholders. For this purpose a subsidiary is a company of which at least 90% of the issued shares entitled to vote are owned by the parent company.
The consent of each holder of a fixed or floating security interest of a constituent company is required unless this requirement is waived by a court
in the Cayman Islands.
Except in certain limited circumstances, a shareholder of a Cayman Islands constituent company who dissents from the merger or consolidation is
entitled to payment of the fair value of his or her shares (which, if not agreed between the parties, will be determined by the Cayman Islands court) upon
dissenting from a merger or consolidation, provide the dissenting shareholder complies strictly with the procedures set out in the Cayman Companies Act.
The exercise of such dissenter rights will preclude the exercise by the dissenting shareholder of any other rights to which he or she might otherwise be
entitled by virtue of holding shares, except for the right to seek relief on the grounds that the merger or consolidation is void or unlawful.
Separately from the statutory provisions relating to mergers and consolidations, the Cayman Companies Act also contains statutory provisions that
facilitate the reconstruction and amalgamation of companies by way of schemes of arrangement, provided that the arrangement is approved by a majority in
number of each class of shareholders and creditors with whom the arrangement is to be made, and who must, in addition, represent three-fourths in value of
each such class of shareholders or creditors, as the case may be, that are present and voting either in person or by proxy at a meeting, or meetings, convened
for that purpose. The convening of the meetings and subsequently the arrangement must be sanctioned by the Grand Court of the Cayman Islands. While a
dissenting
shareholder has the right to express to the court the view that the transaction ought not to be approved, the court can be expected to approve the
arrangement if it determines that:
•
•
•
•
the statutory provisions as to the required majority vote have been met;
the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide without coercion of
the minority to promote interests adverse to those of the class;
the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of his interest; and
the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law.
The Cayman Companies Act also contains a statutory power of compulsory acquisition which may facilitate the “squeeze out” of dissentient
minority shareholder upon a tender offer. When a tender offer is made and accepted by holders of 90% of the shares affected within four months of the
offer being made, the offeror may, within a two-month period commencing on the expiration of such four month period, require the holders of the
remaining shares to transfer such shares on the terms of the offer. An objection can be made to the Grand Court of the Cayman Islands but this is unlikely
to succeed in the case of an offer which has been so approved unless there is evidence of fraud, bad faith or collusion.
If an arrangement and reconstruction is thus approved, or if a tender offer is made and accepted, a dissenting shareholder would have no rights
comparable to appraisal rights, which would otherwise ordinarily be available to dissenting shareholders of Delaware corporations, providing rights to
receive payment in cash for the judicially determined value of the shares.
Shareholders’ Suits
In principle, we will normally be the proper plaintiff to sue for a wrong done to us as a company and as a general rule, a derivative action may not
be brought by a minority shareholder. However, based on English law authorities, which would in all likelihood be of persuasive authority in the Cayman
Islands, the Cayman Islands court can be expected to follow and apply the common law principles (namely the rule in Foss v. Harbottle and the exceptions
thereto) so that a non-controlling shareholder may be permitted to commence a class action against or derivative actions in the name of the company to
challenge:
•
•
•
an act which is illegal or ultra vires with respect to the company and is therefore incapable of ratification by the shareholders;
an act which, although not ultra vires, requires authorization by a qualified (or special) majority (that is, more than a simple majority) which
has not been obtained; and
an act which constitutes a “fraud on the minority” where the wrongdoers are themselves in control of the company.
Indemnification of Directors and Executive Officers and Limitation of Liability
The Cayman Companies Act does not limit the extent to which a company’s articles of association may provide for indemnification of officers and
directors, except to the extent any such provision may be held by the Cayman Islands courts to be contrary to public policy, such as to provide
indemnification against civil fraud or the consequences of committing a crime. Our articles provide that we shall indemnify our officers and directors
against all actions, proceedings, costs, charges, expenses, losses, damages or liabilities incurred or sustained by such directors or officer, other than by
reason of such person’s dishonesty, willful default or fraud, in or about the conduct of our company’s business or affairs (including as a result of any
mistake of judgment) or in the execution or discharge of his duties, powers, authorities or discretions, including without prejudice to the generality of the
foregoing, any costs, expenses, losses or liabilities incurred by such director or officer in defending (whether successfully or otherwise) any civil
proceedings concerning our company or its affairs in any court whether in the Cayman Islands or elsewhere. This standard of conduct is generally the same
as permitted under the Delaware General Corporation Law for a Delaware corporation. In addition, we have entered into indemnification agreements with
our directors and executive officers that provide such persons with additional indemnification beyond that provided in our articles.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers or persons controlling us under
the foregoing provisions, we have been informed that, in the opinion of the SEC, such indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.
Anti-Takeover Provisions in Our Articles
Some provisions of our articles may discourage, delay or prevent a change in control of our company or management that shareholders may
consider favorable, including provisions that authorize our board of directors to issue preferred shares in one or more series and to designate the price,
rights, preferences, privileges and restrictions of such preferred shares without any further vote or action by our shareholders.
However, under Cayman Islands law, our directors may only exercise the rights and powers granted to them under our articles, as amended and
restated from time to time, for a proper purpose and in what they believe in good faith to be in the best interests of our company.
Directors’ Fiduciary Duties
Under Delaware corporate law, a director of a Delaware corporation has a fiduciary duty to the corporation and its shareholders. This duty has two
components: the duty of care and the duty of loyalty. The duty of care requires that a director act in good faith, with the care that an ordinarily prudent
person would exercise under similar circumstances. Under this duty, a director must inform himself of, and disclose to shareholders, all material
information reasonably available regarding a significant transaction. The duty of loyalty requires that a director act in a manner he or she reasonably
believes to be in the best interests of the corporation. He or she must not use his or her corporate position for personal gain or advantage. This duty
prohibits self-dealing by a director and mandates that the best interests of the corporation and its shareholders take precedence over any interest possessed
by a director, officer or controlling shareholder and not shared by the shareholders generally. In general, actions of a director are presumed to have been
made on an informed basis, in good faith and in the honest belief that the action taken was in the best interests of the corporation. However, this
presumption may be rebutted by evidence of a breach of one of the fiduciary duties. Should such evidence be presented concerning a transaction by a
director, a director must prove the procedural fairness of the transaction, and that the transaction was of fair value to the corporation.
As a matter of Cayman law, a director of a Cayman Islands company is in the position of a fiduciary with respect to the company and therefore he
owes the following duties to the company — a duty to act bona fide in the best interests of the company, a duty not to make a profit based on his or her
position as director (unless the company permits him to do so), a duty not to put himself in a position where the interests of the company conflict with his
or her personal interest or his or her duty to a third party, and a duty to exercise powers for the purpose for which such powers were intended. A director of
a Cayman Islands company owes to the company a duty to act with skill and care. It was previously considered that a director need not exhibit in the
performance of his or her duties a greater degree of skill than may reasonably be expected from a person of his or her knowledge and experience. However,
English and Commonwealth courts have moved towards an objective standard with regard to the required skill and care and these authorities are likely to
be followed in the Cayman Islands.
Shareholder Proposals
Under the Delaware General Corporation Law, a shareholder has the right to put any proposal before the annual meeting of shareholders, provided
it complies with the notice provisions in the governing documents. The Delaware General Corporation Law does not provide shareholders an express right
to put any proposal before the
annual meeting of shareholders, but in keeping with common law, Delaware corporations generally afford shareholders an opportunity to make proposals
and nominations provided that they comply with the notice provisions in the certificate of incorporation or bylaws. A special meeting may be called by the
board of directors or any other person authorized to do so in the governing documents, but shareholders may be precluded from calling special meetings.
The Cayman Companies Act provides shareholders with only limited rights to requisition a general meeting, and does not provide shareholders
with any right to put any proposal before a general meeting. However, these rights may be provided in a company’s articles of association. Our articles
allow two or more of our shareholders holding in aggregate not less than one-third of all the votes attaching to the issued shares of our company entitled to
vote at general meetings to requisition an extraordinary general meeting of our shareholders, in which case our board is obliged to convene an extraordinary
general meeting and to put the resolutions so requisitioned to a vote at such meeting. Our articles provide no other right to put any proposals before annual
general meetings or extraordinary general meetings. As a Cayman Islands exempted company, we are not obligated by law to call shareholders’ annual
general meetings. However, our corporate governance guidelines require us to call such meetings every year.
Cumulative Voting
Under the Delaware General Corporation Law, cumulative voting for elections of directors is not permitted unless the corporation’s certificate of
incorporation specifically provides for it. Cumulative voting potentially facilitates the representation of minority shareholders on a board of directors since
it permits the minority shareholder to cast all the votes to which the shareholder is entitled on a single director, which increases the shareholder’s voting
power with respect to electing such director. While there is nothing under the laws of the Cayman Islands which specifically prohibits or restricts the
creation of cumulative voting rights for the election of directors of our company, it is not a concept that is accepted as a common practice in the Cayman
Islands, and our company has made no provisions in our articles to allow cumulative voting for election of our directors. As a result, our shareholders are
not afforded any less protections or rights on this issue than shareholders of a Delaware corporation.
Removal of Directors
Under the Delaware General Corporation Law, a director of a corporation with a classified board may be removed only for cause with the
approval of a majority of the outstanding shares entitled to vote, unless the certificate of incorporation provides otherwise. Under our articles, subject to
certain restrictions as contained therein, directors may be removed by ordinary resolution of our shareholders. A director shall hold office until the
expiration of his or her term or his or her successor shall have been elected and qualified, or until his or her office is otherwise vacated. A director’s office
shall be vacated if the director (i) becomes bankrupt or makes any arrangement or composition with his creditors; (ii) dies or is found to be or becomes of
unsound mind; (iii) resigns his office by notice in writing to the company; (iv) without special leave of absence from our board of directors, is absent from
three consecutive meetings of the board and the board resolves that his office be vacated, (v) is prohibited by any applicable law from being a director or;
(vi) is removed from office pursuant to any other provisions of our articles.
Transactions with Interested Shareholders
The Delaware General Corporation Law contains a business combination statute applicable to Delaware public corporations whereby, unless the
corporation has specifically elected not to be governed by such statute by amendment to its certificate of incorporation or bylaws that is approved by its
shareholders, it is prohibited from engaging in certain business combinations with an “interested shareholder” for three years following the date that such
person becomes an interested shareholder. An interested shareholder generally is a person or a group who or which owns or owned 15% or more of the
target’s outstanding voting stock or who or which is an affiliate or associate of the corporation and owned 15% or more of the corporation’s outstanding
voting stock within the past three years. This has the effect of limiting the ability of a potential acquirer to make a two-tiered bid for the target in which all
shareholders would not be treated equally. The statute does not apply if, among other things, prior to the date on which such shareholder becomes an
interested shareholder, the board of directors approves either the business combination or the transaction which resulted in the person becoming an
interested shareholder. This
encourages any potential acquirer of a Delaware corporation to negotiate the terms of any acquisition transaction with the target’s board of directors.
Cayman Islands law has no comparable statute. As a result, we cannot avail ourselves of the types of protections afforded by the Delaware business
combination statute. However, although Cayman Islands law does not regulate transactions between a company and its significant shareholders, the
fiduciary duties owed by our directors do require that such transactions must be entered into bona fide in the best interests of our company and for a proper
corporate purpose and not with the effect of constituting a fraud on the minority shareholders.
Dissolution; Winding Up
Under the Delaware General Corporation Law, unless the board of directors approves the proposal to dissolve, dissolution must be approved by
shareholders holding 100% of the total voting power of the corporation. Only if the dissolution is initiated by the board of directors may it be approved by a
simple majority of the corporation’s outstanding shares. Delaware law allows a Delaware corporation to include in its certificate of incorporation a
supermajority voting requirement in connection with dissolutions initiated by the board of directors.
Under the Cayman Companies Act, our company may be wound up by either a special resolution of our members or, if our company is unable to
pay its debts as they fall due, by an ordinary resolution of our members. In addition, a company may be wound up by an order of the courts of the Cayman
Islands. The court has authority to order winding up in a number of specified circumstances including where it is, in the opinion of the court, just and
equitable to do so.
Variation of Rights of Shares
Under the Delaware General Corporation Law, a corporation may vary the rights of a class of shares with the approval of a majority of the
outstanding shares of such class, unless the certificate of incorporation provides otherwise. Under our articles, if our share capital is divided into different
classes of shares, we may only materially adversely vary or abrogate the rights attached to any class only with the consent in writing of the holders of not
less than three-fourths of the issued shares of that class or with the sanction of a special resolution passed at a separate meeting of the holders of the shares
of that class.
Amendment of Governing Documents
Under the Delaware General Corporation Law, a corporation’s certificate of incorporation may be amended only if adopted and declared advisable
by the board of directors and approved by a majority of the outstanding shares entitled to vote, and the bylaws may be amended with the approval of a
majority of the outstanding shares entitled to vote and may, if so provided in the certificate of incorporation, also be amended by the board of directors.
Under the Cayman Companies Act and our articles, our articles may only be amended by special resolution of our shareholders.
Rights of Non-Resident or Foreign Shareholders
There are no limitations imposed by our articles on the rights of non-resident or foreign shareholders to hold or exercise voting rights on our shares.
In addition, there are no provisions in our articles which require our company to disclose shareholder ownership above any particular ownership threshold.
Directors’ Power to Issue Shares
Under our articles, our board of directors is empowered to issue or allot shares (including, without limitation, preferred shares) (whether in
certificated form or non-certificated form) to such persons, in such manner, on such terms and having such rights and being subject to such restrictions as
they may from time to time determine, and to grant options with respect to shares and issue warrants or similar instruments with respect thereto. In
particular, pursuant to our articles, our board of directors has the authority, without further approval of the shareholders, to grant rights over shares or other
securities to be issued in one or more classes or series as they deem necessary or
appropriate and determine the designations, powers, preferences, privileges and other rights attaching to such Shares or securities, including dividend
rights, voting rights, conversion rights, terms of redemption and liquidation preferences, any or all of which may be greater than the powers, preferences,
privileges and rights associated with the then issued and outstanding shares, at such times and on such other terms as they think proper. Subject to the
directors’ fiduciary duty of acting in the best interests of our company, preferred shares can be issued quickly with terms calculated to delay or prevent a
change in control of us or make removal of management more difficult. Additionally, the issuance of preferred shares may have the effect of decreasing the
market price of the shares, and may adversely affect the voting and other rights of the holders of shares.
Description of Debt Securities, Warrants and Rights and Other Securities (Items 12.A, 12.B and 12.C of Form 20-F)
None.
Description of American Depositary Shares (Items 12.D.1 and 12.D.2 of Form 20-F)
Deutsche Bank Trust Company Americas, as depositary, registers and delivers the ADSs. Each ADS represents ownership of one (1) Class A
ordinary share, deposited with Deutsche Bank AG, Hong Kong Branch, as custodian for the depositary. Each ADS also represents ownership of any other
securities, cash or other property which may be held by the depositary. The depositary’s corporate trust office at which the ADSs are administered is
located at 60 Wall Street, New York, NY 10005, USA. The principal executive office of the depositary is located at 60 Wall Street, New York, NY 10005,
USA.
The Direct Registration System, or DRS, is a system administered by The Depository Trust Company, or DTC, pursuant to which the depositary
may register the ownership of uncertificated ADSs, which ownership shall be evidenced by periodic statements issued by the depositary to the ADS holders
entitled thereto.
We do not treat ADS holders as our shareholders and accordingly, you, as an ADS holder, do not have shareholder rights. Cayman Islands law
governs shareholder rights. The depositary is the holder of the ordinary shares underlying your ADSs. As a holder of ADSs, you have ADS holder rights. A
deposit agreement among us, the depositary and you, as an ADS holder, and the beneficial owners of ADSs sets out ADS holder rights as well as the rights
and obligations of the depositary. The laws of the State of New York govern the deposit agreement and the ADSs.
The following is a summary of the material provisions of the deposit agreement. For more complete information, you should read the entire deposit
agreement and the form of American Depositary Receipt.
Holding the ADSs
How will you hold your ADSs?
You may hold ADSs either (1) directly (a) by having an American Depositary Receipt, or ADR, which is a certificate evidencing a specific number
of ADSs, registered in your name, or (b) by holding ADSs in DRS, or (2) indirectly through your broker or other financial institution. If you hold ADSs
directly, you are an ADS holder. This description assumes you hold your ADSs directly. ADSs will be issued through DRS, unless you specifically request
certificated ADRs. If you hold the ADSs indirectly, you must rely on the procedures of your broker or other financial institution to assert the rights of ADS
holders described in this section. You should consult with your broker or financial institution to find out what those procedures are.
Dividends and Other Distributions
How will you receive dividends and other distributions on the shares?
The depositary has agreed to pay to you the cash dividends or other distributions it or the custodian receives on ordinary shares or other deposited
securities, after deducting its fees and expenses. You will receive these
distributions in proportion to the number of ordinary shares your ADSs represent as of the record date (which will be as close as practicable to the record
date for our ordinary shares) set by the depositary with respect to the ADSs.
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Cash. The depositary will convert or cause to be converted any cash dividend or other cash distribution we pay on the ordinary shares or any
net proceeds from the sale of any ordinary shares, rights, securities or other entitlements under the terms of the deposit agreement into U.S.
dollars if it can do so on a practicable basis, and can transfer the U.S. dollars to the United States and will distribute promptly the amount thus
received. If the depositary shall determine in its judgment that such conversions or transfers are not practical or lawful or if any government
approval or license is needed and cannot be obtained at a reasonable cost within a reasonable period or otherwise sought, the deposit
agreement allows the depositary to distribute the foreign currency only to those ADS holders to whom it is possible to do so. It will hold or
cause the custodian to hold the foreign currency it cannot convert for the account of the ADS holders who have not been paid and such funds
will be held for the respective accounts of the ADS holders. It will not invest the foreign currency and it will not be liable for any interest for
the respective accounts of the ADS holders.
Before making a distribution, any taxes or other governmental charges, together with fees and expenses of the depositary, that must be paid,
will be deducted. It will distribute only whole U.S. dollars and cents and will round down fractional cents to the nearest whole cent. If the
exchange rates fluctuate during a time when the depositary cannot convert the foreign currency, you may lose some or all of the value of the
distribution.
Shares. For any ordinary shares we distribute as a dividend or free distribution, either (1) the depositary will distribute additional ADSs
representing such ordinary shares or (2) existing ADSs as of the applicable record date will represent rights and interests in the additional
ordinary shares distributed, to the extent reasonably practicable and permissible under law, in either case, net of applicable fees, charges and
expenses incurred by the depositary and taxes and/or other governmental charges. The depositary will only distribute whole ADSs. It will try
to sell ordinary shares which would require it to deliver a fractional ADS and distribute the net proceeds in the same way as it does with cash.
The depositary may sell a portion of the distributed ordinary shares sufficient to pay its fees and expenses, and any taxes and governmental
charges, in connection with that distribution.
Elective Distributions in Cash or Shares. If we offer holders of our ordinary shares the option to receive dividends in either cash or shares,
the depositary, after consultation with us and having received timely notice as described in the deposit agreement of such elective distribution
by us, has discretion to determine to what extent such elective distribution will be made available to you as a holder of the ADSs. We must
timely first instruct the depositary to make such elective distribution available to you and furnish it with satisfactory evidence that it is legal
to do so. The depositary could decide it is not legal or reasonably practicable to make such elective distribution available to you. In such case,
the depositary shall, on the basis of the same determination as is made in respect of the ordinary shares for which no election is made,
distribute either cash in the same way as it does in a cash distribution, or additional ADSs representing ordinary shares in the same way as it
does in a share distribution. The depositary is not obligated to make available to you a method to receive the elective dividend in shares rather
than in ADSs. There can be no assurance that you will be given the opportunity to receive elective distributions on the same terms and
conditions as the holders of ordinary shares.
Rights to Purchase Additional Shares. If we offer holders of our ordinary shares any rights to subscribe for additional shares, the depositary
shall having received timely notice as described in the deposit agreement of such distribution by us, consult with us, and we must determine
whether it is lawful and reasonably practicable to make these rights available to you. We must first instruct the depositary to make such rights
available to you and furnish the depositary with satisfactory evidence that it is legal to do so. If the depositary decides it is not legal or
reasonably practicable to make the rights available but that it is lawful and reasonably practicable to sell the rights, the depositary will
endeavor to sell the rights and in a riskless principal capacity or otherwise, at such place and upon such terms (including public or private
sale) as it may deem proper distribute the net proceeds in the same way as it does with cash. The
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depositary will allow rights that are not distributed or sold to lapse. In that case, you will receive no value for them.
U.S. securities laws may restrict transfers and cancellation of the ADSs represented by shares purchased upon exercise of rights. For
example, you may not be able to trade these ADSs freely in the United States. In this case, the depositary may deliver restricted depositary
shares that have the same terms as the ADSs described in this section except for changes needed to put the necessary restrictions in place.
There can be no assurance that you will be given the opportunity to exercise rights on the same terms and conditions as the holders of
ordinary shares or be able to exercise such rights.
Other Distributions. Subject to receipt of timely notice, as described in the deposit agreement, from us with the request to make any such
distribution available to you, and provided the depositary has determined such distribution is lawful and reasonably practicable and feasible
and in accordance with the terms of the deposit agreement, the depositary will distribute to you anything else we distribute on deposited
securities by any means it may deem practicable, upon your payment of applicable fees, charges and expenses incurred by the depositary and
taxes and/or other governmental charges. If any of the conditions above are not met, the depositary will endeavor to sell, or cause to be sold,
what we distributed and distribute the net proceeds in the same way as it does with cash; or, if it is unable to sell such property, the depositary
may dispose of such property in any way it deems reasonably practicable under the circumstances for nominal or no consideration, such that
you may have no rights to or arising from such property.
The depositary is not responsible if it decides that it is unlawful or impractical to make a distribution available to any ADS holders. We have no
obligation to register ADSs, shares, rights or other securities under the Securities Act. We also have no obligation to take any other action to permit the
distribution of ADSs, shares, rights or anything else to ADS holders. This means that you may not receive the distributions we make on our shares or any
value for them if we and/or the depositary determines that it is illegal or not practicable for us or the depositary to make them available to you.
Deposit, Withdrawal and Cancellation
How are ADSs issued?
The depositary will deliver ADSs if you or your broker deposit ordinary shares or evidence of rights to receive ordinary shares with the custodian.
Upon payment of its fees and expenses and of any taxes or charges, such as stamp taxes or stock transfer taxes or fees, the depositary will register the
appropriate number of ADSs in the names you request and will deliver the ADSs to or upon the order of the person or persons entitled thereto.
How do ADS holders cancel an American Depositary Share?
You may turn in your ADSs at the depositary’s corporate trust office or by providing appropriate instructions to your broker. Upon payment of its
fees and expenses and of any taxes or charges, such as stamp taxes or stock transfer taxes or fees, the depositary will deliver the ordinary shares and any
other deposited securities underlying the ADSs to you or a person you designate at the office of the custodian. Or, at your request, risk and expense, the
depositary will deliver the deposited securities at its corporate trust office, to the extent permitted by law.
How do ADS holders interchange between Certificated ADSs and Uncertificated ADSs?
You may surrender your ADR to the depositary for the purpose of exchanging your ADR for uncertificated ADSs. The depositary will cancel that
ADR and will send you a statement confirming that you are the owner of uncertificated ADSs. Alternatively, upon receipt by the depositary of a proper
instruction from a holder of uncertificated ADSs requesting the exchange of uncertificated ADSs for certificated ADSs, the depositary will execute and
deliver to you an ADR evidencing those ADSs.
Voting Rights
How do you vote?
You may instruct the depositary to vote the ordinary shares or other deposited securities underlying your ADSs at any meeting at which you are
entitled to vote pursuant to any applicable law, the provisions of our memorandum and articles of association, and the provisions of or governing the
deposited securities. Otherwise, you could exercise your right to vote directly if you withdraw the ordinary shares. However, you may not know about the
meeting sufficiently enough in advance to withdraw the ordinary shares.
If we ask for your instructions and upon timely notice from us by regular, ordinary mail delivery, or by electronic transmission, as described in the
deposit agreement, the depositary will notify you of the upcoming meeting at which you are entitled to vote pursuant to any applicable law, the provisions
of our memorandum and articles of association, and the provisions of or governing the deposited securities, and arrange to deliver our voting materials to
you. The materials will include or reproduce (a) such notice of meeting or solicitation of consents or proxies; (b) a statement that the ADS holders at the
close of business on the ADS record date will be entitled, subject to any applicable law, the provisions of our memorandum and articles of association, and
the provisions of or governing the deposited securities, to instruct the depositary as to the exercise of the voting rights, if any, pertaining to the ordinary
shares or other deposited securities represented by such holder’s ADSs; and (c) a brief statement as to the manner in which such instructions may be given.
Voting instructions may be given only in respect of a number of ADSs representing an integral number of ordinary shares or other deposited securities. For
instructions to be valid, the depositary must receive them in writing on or before the date specified. The depositary will try, as far as practical, subject to
applicable law and the provisions of our memorandum and articles of association, to vote or to have its agents vote the ordinary shares or other deposited
securities (in person or by proxy) as you instruct.
We cannot assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote the ordinary shares
underlying your ADSs. In addition, there can be no assurance that ADS holders and beneficial owners generally, or any holder or beneficial owner in
particular, will be given the opportunity to vote or cause the custodian to vote on the same terms and conditions as the holders of our ordinary shares.
The depositary and its agents are not responsible for failing to carry out voting instructions or for the manner of carrying out voting
instructions. This means that you may not be able to exercise your right to vote and you may have no recourse if the ordinary shares underlying your ADSs
are not voted as you requested.
In order to give you a reasonable opportunity to instruct the depositary as to the exercise of voting rights relating to deposited securities, if we
request the depositary to act, we will give the depositary notice of any such meeting and details concerning the matters to be voted at least 30 business days
in advance of the meeting date.
Compliance with Regulations
Information Requests
Each ADS holder and beneficial owner shall (a) provide such information as we or the depositary may request pursuant to law, including, without
limitation, relevant Cayman Islands law, any applicable law of the United States of America, our memorandum and articles of association, any resolutions
of our Board of Directors adopted pursuant to such memorandum and articles of association, the requirements of any markets or exchanges upon which the
ordinary shares, ADSs or ADRs are listed or traded, or to any requirements of any electronic book-entry system by which the ADSs or ADRs may be
transferred, regarding the capacity in which they own or owned ADRs, the identity of any other persons then or previously interested in such ADRs and the
nature of such interest, and any other applicable matters, and (b) be bound by and subject to applicable provisions of the laws of the Cayman Islands, our
memorandum and articles of association, and the requirements of any markets or exchanges upon which the ADSs, ADRs or ordinary shares are listed or
traded, or pursuant to any requirements of any electronic book-entry system by which the ADSs, ADRs or ordinary shares may be transferred, to the same
extent as if such ADS
holder or beneficial owner held ordinary shares directly, in each case irrespective of whether or not they are ADS holders or beneficial owners at the time
such request is made.
Disclosure of Interests
Each ADS holder and beneficial owner shall comply with our requests pursuant to Cayman Islands law, the rules and requirements of the New
York Stock Exchange and any other stock exchange on which the ordinary shares are, or will be, registered, traded or listed or our memorandum and
articles of association, which requests are made to provide information, inter alia, as to the capacity in which such ADS holder or beneficial owner owns
ADS and regarding the identity of any other person interested in such ADS and the nature of such interest and various other matters, whether or not they
are ADS holders or beneficial owners at the time of such requests.
Fees and Expenses
As an ADS holder, you will be required to pay the following service fees to the depositary bank and certain taxes and governmental charges (in
addition to any applicable fees, expenses, taxes and other governmental charges payable on the deposited securities represented by any of your ADSs):
Service
Fees
• To any person to which ADSs are issued or to any person to which a
Up to US$0.05 per ADS issued
distribution is made in respect of ADS distributions pursuant to stock
dividends or other free distributions of stock, bonus distributions, stock
splits or other distributions (except where converted to cash)
• Cancellation of ADSs, including the case of termination of the deposit
Up to US$0.05 per ADS cancelled
agreement
• Distribution of cash dividends
Up to US$0.05 per ADS held
• Distribution of cash entitlements (other than cash dividends) and/or cash
proceeds from the sale of rights, securities and other entitlements
Up to US$0.05 per ADS held
• Distribution of ADSs pursuant to exercise of rights.
Up to US$0.05 per ADS held
• Distribution of securities other than ADSs or rights to purchase additional
Up to US$0.05 per ADS held
ADSs
• Depositary services
Up to US$0.05 per ADS held on the applicable record date(s) established
by the depositary bank
As an ADS holder, you will also be responsible to pay certain fees and expenses incurred by the depositary bank and certain taxes and
governmental charges (in addition to any applicable fees, expenses, taxes and other governmental charges payable on the deposited securities represented
by any of your ADSs) such as:
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Fees for the transfer and registration of ordinary shares charged by the registrar and transfer agent for the ordinary shares in the Cayman
Islands (i.e., upon deposit and withdrawal of ordinary shares).
Expenses incurred for converting foreign currency into U.S. dollars.
Expenses for cable, telex and fax transmissions and for delivery of securities.
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Taxes and duties upon the transfer of securities, including any applicable stamp duties, any stock transfer charges or withholding taxes (i.e.,
when ordinary shares are deposited or withdrawn from deposit).
Fees and expenses incurred in connection with the delivery or servicing of ordinary shares on deposit.
Fees and expenses incurred in connection with complying with exchange control regulations and other regulatory requirements applicable to
ordinary shares, deposited securities, ADSs and ADRs.
Any applicable fees and penalties thereon.
The depositary fees payable upon the issuance and cancellation of ADSs are typically paid to the depositary bank by the brokers (on behalf of their
clients) receiving the newly issued ADSs from the depositary bank and by the brokers (on behalf of their clients) delivering the ADSs to the depositary
bank for cancellation. The brokers in turn charge these fees to their clients. Depositary fees payable in connection with distributions of cash or securities to
ADS holders and the depositary services fee are charged by the depositary bank to the holders of record of ADSs as of the applicable ADS record date.
The depositary fees payable for cash distributions are generally deducted from the cash being distributed or by selling a portion of distributable
property to pay the fees. In the case of distributions other than cash (i.e., share dividends, rights), the depositary bank charges the applicable fee to the ADS
record date holders concurrent with the distribution. In the case of ADSs registered in the name of the investor (whether certificated or uncertificated in
direct registration), the depositary bank sends invoices to the applicable record date ADS holders. In the case of ADSs held in brokerage and custodian
accounts (via DTC), the depositary bank generally collects its fees through the systems provided by DTC (whose nominee is the registered holder of the
ADSs held in DTC) from the brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients’ ADSs in
DTC accounts in turn charge their clients’ accounts the amount of the fees paid to the depositary banks.
In the event of refusal to pay the depositary fees, the depositary bank may, under the terms of the deposit agreement, refuse the requested service
until payment is received or may set off the amount of the depositary fees from any distribution to be made to the ADS holder.
The depositary may make payments to us or reimburse us for certain costs and expenses, by making available a portion of the ADS fees collected
in respect of the ADR program or otherwise, upon such terms and conditions as we and the depositary bank agree from time to time.
Payment of Taxes
You will be responsible for any taxes or other governmental charges payable, or which become payable, on your ADSs or on the deposited
securities represented by any of your ADSs. The depositary may refuse to register or transfer your ADSs or allow you to withdraw the deposited securities
represented by your ADSs until such taxes or other charges are paid. It may apply payments owed to you or sell deposited securities represented by your
ADSs to pay any taxes owed and you will remain liable for any deficiency. If the depositary sells deposited securities, it will, if appropriate, reduce the
number of ADSs to reflect the sale and pay to you any net proceeds, or send to you any property, remaining after it has paid the taxes. You agree to
indemnify us, the depositary, the custodian and each of our and their respective agents, directors, employees and affiliates for, and hold each of them
harmless from, any claims with respect to taxes (including applicable interest and penalties thereon) arising from any refund of taxes, reduced rate of
withholding at source or other tax benefit obtained for you. Your obligations under this paragraph shall survive any transfer of ADRs, any surrender of
ADRs and withdrawal of deposited securities or the termination of the deposit agreement.
Reclassifications, Recapitalizations and Mergers
If we:
Then:
Change the nominal or par value of our ordinary shares
The cash, shares or other securities received by the depositary will become deposited
securities.
Reclassify, split up or consolidate any of the deposited securities
Each ADS will automatically represent its equal share of the new deposited securities.
Distribute securities on the ordinary shares that are not distributed
to you, or Recapitalize, reorganize, merge, liquidate, sell all or
substantially all of our assets, or take any similar action
Amendment and Termination
How may the deposit agreement be amended?
The depositary may distribute some or all of the cash, shares or other securities it
received. It may also deliver new ADSs or ask you to surrender your outstanding
ADRs in exchange for new ADRs identifying the new deposited securities.
We may agree with the depositary to amend the deposit agreement and the form of ADR without your consent for any reason. If an amendment
adds or increases fees or charges, except for taxes and other governmental charges or expenses of the depositary for registration fees, facsimile costs,
delivery charges or similar items, including expenses incurred in connection with foreign exchange control regulations and other charges specifically
payable by ADS holders under the deposit agreement, or materially prejudices a substantial existing right of ADS holders, it will not become effective for
outstanding ADSs until 30 days after the depositary notifies ADS holders of the amendment. At the time an amendment becomes effective, you are
considered, by continuing to hold your ADSs, to agree to the amendment and to be bound by the ADRs and the deposit agreement as amended. If any new
laws are adopted which would require the deposit agreement to be amended in order to comply therewith, we and the depositary may amend the deposit
agreement in accordance with such laws and such amendment may become effective before notice thereof is given to ADS holders.
How may the deposit agreement be terminated?
The depositary will terminate the deposit agreement if we ask it to do so, in which case the depositary will give notice to you at least 90 days prior
to termination. The depositary may also terminate the deposit agreement if the depositary has told us that it would like to resign, or if we have removed the
depositary, and in either case we have not appointed a new depositary within 90 days. In either such case, the depositary must notify you at least 30 days
before termination.
After termination, the depositary and its agents will do the following under the deposit agreement but nothing else: collect distributions on the
deposited securities, sell rights and other property and deliver ordinary shares and other deposited securities upon cancellation of ADSs after payment of
any fees, charges, taxes or other governmental charges. Six months or more after the date of termination, the depositary may sell any remaining deposited
securities by public or private sale. After that, the depositary will hold the money it received on the sale, as well as any other cash it is holding under the
deposit agreement, for the pro rata benefit of the ADS holders that have not surrendered their ADSs. It will not invest the money and has no liability for
interest. After such sale, the depositary’s only obligations will be to account for the money and other cash. After termination, we shall be discharged from
all obligations under the deposit agreement except for our obligations to the depositary thereunder.
Books of Depositary
The depositary maintains ADS holder records at its depositary office. You may inspect such records at such office during regular business hours but
solely for the purpose of communicating with other holders in the interest of business matters relating to the Company, the ADRs and the deposit
agreement.
The depositary maintains facilities in the Borough of Manhattan, The City of New York to record and process the issuance, cancellation,
combination, split-up and transfer of ADRs.
These facilities may be closed at any time or from time to time when such action is deemed necessary or advisable by the depositary in connection
with the performance of its duties under the deposit agreement or at our reasonable written request.
Limitations on Obligations and Liability
Limits on our Obligations and the Obligations of the Depositary and the Custodian; Limits on Liability to Holders of ADSs
The deposit agreement expressly limits our obligations and the obligations of the depositary and the custodian. It also limits our liability and the
liability of the depositary. The depositary and the custodian:
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are only obligated to take the actions specifically set forth in the deposit agreement without gross negligence or willful misconduct;
are not liable if any of us or our respective controlling persons or agents are prevented or forbidden from, or subjected to any civil or criminal
penalty or restraint on account of, or delayed in, doing or performing any act or thing required by the terms of the deposit agreement and any
ADR, by reason of any provision of any present or future law or regulation of the United States or any state thereof, Cayman Islands or any
other country, or of any other governmental authority or regulatory authority or stock exchange, or on account of the possible criminal or
civil penalties or restraint, or by reason of any provision, present or future, of our memorandum and articles of association or any provision of
or governing any deposited securities, or by reason of any act of God or war or other circumstances beyond its control (including, without
limitation, nationalization, expropriation, currency restrictions, work stoppage, strikes, civil unrest, revolutions, rebellions, explosions and
computer failure);
are not liable by reason of any exercise of, or failure to exercise, any discretion provided for in the deposit agreement or in our memorandum
and articles of association or provisions of or governing deposited securities;
are not liable for any action or inaction of the depositary, the custodian or us or their or our respective controlling persons or agents in
reliance upon the advice of or information from legal counsel, any person presenting ordinary shares for deposit or any other person believed
by it in good faith to be competent to give such advice or information;
are not liable for the inability of any holder of ADSs to benefit from any distribution on deposited securities that is not made available to
holders of ADSs under the terms of the deposit agreement;
are not liable for any special, consequential, indirect or punitive damages for any breach of the terms of the deposit agreement, or otherwise;
may rely upon any documents we believe in good faith to be genuine and to have been signed or presented by the proper party;
disclaim any liability for any action or inaction or inaction of any of us or our respective controlling persons or agents in reliance upon the
advice of or information from legal counsel, accountants, any person presenting ordinary shares for deposit, holders and beneficial owners (or
authorized representatives) of ADSs, or any person believed in good faith to be competent to give such advice or information; and
disclaim any liability for inability of any holder to benefit from any distribution, offering, right or other benefit made available to holders of
deposited securities but not made available to holders of ADS.
The depositary and any of its agents also disclaim any liability (i) for any failure to carry out any instructions to vote, the manner in which any vote
is cast or the effect of any vote or failure to determine that any distribution or
action may be lawful or reasonably practicable or for allowing any rights to lapse in accordance with the provisions of the deposit agreement, (ii) the failure
or timeliness of any notice from us, the content of any information submitted to it by us for distribution to you or for any inaccuracy of any translation
thereof, (iii) any investment risk associated with the acquisition of an interest in the deposited securities, the validity or worth of the deposited securities,
the credit-worthiness of any third party, (iv) for any tax consequences that may result from ownership of ADSs, ordinary shares or deposited securities, or
(v) for any acts or omissions made by a successor depositary whether in connection with a previous act or omission of the depositary or in connection with
any matter arising wholly after the removal or resignation of the depositary, provided that in connection with the issue out of which such potential liability
arises the depositary performed its obligations without gross negligence or willful misconduct while it acted as depositary.
In addition, the deposit agreement provides that each party to the deposit agreement (including each holder, beneficial owner and holder of interests
in the ADRs) irrevocably waives, to the fullest extent permitted by applicable law, any right it may have to a trial by jury in any lawsuit or proceeding
against the depositary or our company related to our shares, the ADSs or the deposit agreement.
In the deposit agreement, we agree to indemnify the depositary under certain circumstances.
Requirements for Depositary Actions
Before the depositary will issue, deliver or register a transfer of an ADS, split-up, subdivide or combine ADSs, make a distribution on an ADS, or
permit withdrawal of ordinary shares, the depositary may require:
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payment of stock transfer or other taxes or other governmental charges and transfer or registration fees charged by third parties for the
transfer of any ordinary shares or other deposited securities and payment of the applicable fees, expenses and charges of the depositary;
satisfactory proof of the identity and genuineness of any signature or any other matters contemplated in the deposit agreement; and
compliance with (A) any laws or governmental regulations relating to the execution and delivery of ADRs or ADSs or to the withdrawal or
delivery of deposited securities and (B) such reasonable regulations and procedures as the depositary may establish, from time to time,
consistent with the deposit agreement and applicable laws, including presentation of transfer documents.
The depositary may refuse to issue and deliver ADSs or register transfers of ADSs generally when the register of the depositary or our transfer
books are closed or at any time if the depositary or we determine that it is necessary or advisable to do so.
Your Right to Receive the Shares Underlying Your ADSs
You have the right to cancel your ADSs and withdraw the underlying ordinary shares at any time except:
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when temporary delays arise because: (1) the depositary has closed its transfer books or we have closed our transfer books; (2) the transfer of
ordinary shares is blocked to permit voting at a shareholders’ meeting; or (3) we are paying a dividend on our ordinary shares;
when you owe money to pay fees, taxes and similar charges;
when it is necessary to prohibit withdrawals in order to comply with any laws or governmental regulations that apply to ADSs or to the
withdrawal of ordinary shares or other deposited securities, or
other circumstances specifically contemplated by Section I.A.(l) of the General Instructions to Form F-6 (as such General Instructions may be
amended from time to time); or
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for any other reason if the depositary or we determine, in good faith, that it is necessary or advisable to prohibit withdrawals.
The depositary shall not knowingly accept for deposit under the deposit agreement any ordinary shares or other deposited securities required to be
registered under the provisions of the Securities Act, unless a registration statement is in effect as to such ordinary shares.
This right of withdrawal may not be limited by any other provision of the deposit agreement.
Direct Registration System
In the deposit agreement, all parties to the deposit agreement acknowledge that the DRS and Profile Modification System, or Profile, will apply to
uncertificated ADSs upon acceptance thereof to DRS by DTC. DRS is the system administered by DTC pursuant to which the depositary may register the
ownership of uncertificated ADSs, which ownership shall be evidenced by periodic statements issued by the depositary to the ADS holders entitled thereto.
Profile is a required feature of DRS which allows a DTC participant, claiming to act on behalf of an ADS holder, to direct the depositary to register a
transfer of those ADSs to DTC or its nominee and to deliver those ADSs to the DTC account of that DTC participant without receipt by the depositary of
prior authorization from the ADS holder to register such transfer.
List of Significant Subsidiaries of
GreenTree Hospitality Group Ltd. (as of December 31, 2020)
Subsidiaries
GreenTree Inns Hotel (China) Management, Inc.*
Shanghai Evergreen Technology Co., Ltd.*
GreenTree Inns Hotel (Shanghai) Management, Inc.*
GreenTree Inns Hotel (Beijing) Management, Inc.*
GreenTree Inns Jiangpu Hotel (Shanghai) Company Limited*
GreenTree Inns Hotel (Changning) Management, Inc.*
Shiruide Hotel Management (Shanghai) Co., Ltd. *
* The English name of this subsidiary has been translated from its Chinese name.
Exhibit 8.1
Jurisdiction of Incorporation
PRC
PRC
PRC
PRC
PRC
PRC
PRC
I, Alex S. Xu, certify that:
Certification by the Principal Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 12.1
1. I have reviewed this annual report on Form 20-F of GreenTree Hospitality Group Ltd. (the “Company”);
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period
covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;
4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules
13a-15(f) and 15d-15(f)) for the Company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based
on such evaluation; and
(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the
period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company’s internal
control over financial reporting; and
5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information;
and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
Company’s internal control over financial reporting.
Date: April 30, 2021
/s/ Alex S. Xu
By:
Name: Alex S. Xu
Title:
Chairman and Chief Executive Officer
I, Yiping Yang, certify that:
Certification by the Principal Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 12.2
1. I have reviewed this annual report on Form 20-F of GreenTree Hospitality Group Ltd. (the “Company”);
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period
covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;
4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules
13a-15(f) and 15d-15(f)) for the Company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based
on such evaluation; and
(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the
period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company’s internal
control over financial reporting; and
5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information;
and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
Company’s internal control over financial reporting.
Date: April 30, 2021
/s/ Yiping Yang
By:
Name: Yiping Yang
Title:
Chief Financial Officer
Certification by the Principal Executive Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Exhibit 13.1
In connection with the annual report of GreenTree Hospitality Group Ltd. (the “Company”) on Form 20-F for the year ended December 31, 2020 as
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Alex S. Xu, Chief Executive Officer of the Company, certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: April 30, 2021
By:
Name:
Title:
/s/ Alex S. Xu
Alex S. Xu
Chairman and Chief Executive Officer
Certification by the Principal Financial Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Exhibit 13.2
In connection with the annual report of GreenTree Hospitality Group Ltd. (the “Company”) on Form 20-F for the year ended December 31, 2020 as
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Yiping Yang, Chief Accounting Officer of the Company, certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: April 30, 2021
By:
Name:
Title:
/s/ Yiping Yang
Yiping Yang
Chief Financial Officer
北京市中伦文德律师事务所上海分所
Zhonglun W&D Law Firm Shanghai Office
11/F, Tian An Center, No.338 West Nanjing Road,
Huangpu Area, Shanghai, 200003, P.R.C.
Tel: 86-21- 63018877 Fax: 86-21-6301 6887
Website: www.zhonglunwende.com
Exhibit 15.1
April 30, 2021
GreenTree Hospitality Group Ltd.
2451 Hongqiao Road, Changning District,
Shanghai 200335,
People’s Republic of China
Dear Sir/Madam,
We are qualified lawyers of the People’s Republic of China (the “PRC”, for the purpose of this consent, excluding the Hong Kong Special Administrative
Region, Macao Special Administrative Region and the region of Taiwan) and as such are qualified to advise on PRC laws, regulations or rules effective on
the date hereof.
We are acting as the PRC counsel to GreenTree Hospitality Group Ltd. (the “Company”), a company incorporated under the laws of the Cayman Islands,
in connection with the Company’s Annual Report on Form 20-F for the year ended December 31, 2020 (the “2020 Annual Report”).
We consent to the reference to our firm under the headings “Item 3. Key Information—D. Risk Factors.—Risks Related to Doing Business in China” and
“Item 4. Information on the Company—C. Organizational Structure” in the Company’s 2020 Annual Report, which will be filed with the Securities and
Exchange Commission (the “SEC”). We also consent to the filing with the SEC of this consent letter as an exhibit to the 2020 Annual Report.
In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities
Act of 1933, or under the Securities Exchange Act of 1934, in each case, as amended, or the regulations promulgated thereunder.
Yours faithfully,
Seal of Zhonglun W&D Law Firm Shanghai Office
/s/ Zhonglun W&D Law Firm Shanghai Office