2018 ANNUAL REPORT
“CONTINUING TO INNOVATE
FOR THE FUTURE
OF RETAIL”
“WHAT’S THE PURPOSE
OF AN ANNUAL REPORT?”
INTERVIEW WITH
JEAN-CHARLES
NAOURI
PAGE 2
HIGHLIGHTS
KEY FIGURES
PAGE 6
PAGE 12
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I t’s a question that comes up often, in
all large companies.
With 12,000 stores that open their
doors every morning – under such
banners as Vival, Franprix, Naturalia,
Éxito, Assaí and Devoto – and hundreds
of transformation projects to be
implemented in an ever shorter time to
market, the Casino Group views the
a n n u a l re p o r t a s a n i nva lu a b le
opportunity to take a step back from the
frenetic race against the clock that
represents the daily routine in the retail
sector.
Casino has more than 220,000 service-
oriented employees who are fully
committed to providing our customers
with safe, high-quality products, offering
them an enticing shopping experience,
and making their lives easier with
helpful services and innovative digital
solutions.
To infuse some of that energy into our
annual report, we interviewed around
sixty men and women who work in a very
wide range of positions within the
company, from store greeter to Executive
Committee member. “What does Casino
represent for you?”, “How is your job
evolving?” and “What are today’s trends
in terms of customer expectations?”.
The result is this annual report, which
provides an overview of the Casino
Group and shares the beliefs and
enthusiasm of a small sample of the
people behind its success.
GOVERNANCE
PAGE 14
POWERFUL
BRANDS
STRATEGIC
ALLIANCES
A RESPONSIBLE
APPROACH
PAGE 20
PAGE 30
PAGE 38
INTERNATIONAL
PRESENCE
INNOVATION
CULTURE
AUGMENTED
STORES
A MORE
AGILE MODEL
PAGE 48
PAGE 58
PAGE 68
PAGE 78
BANNERS AND
SUBSIDIARIES
SOCIETAL
PERFORMANCE
FINANCIAL
PERFORMANCE
PAGE 86
PAGE 108
PAGE 122
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32DES MARQUES PUISSANTESCASINO GROUP2018 ANNUAL REPORTHow did Casino fare in 2018?Jean-Charles Naouri — We exceeded our objectives in 2018, achieving our highest organic growth in five years and an increase of 2.8% in gross sales, which puts us in a good position com-pared with our competitors. We even recorded organic growth in trading profit of more than 15% in France, despite the impact of the “yellow vests” movement towards the end of the year. It’s true that these events primarily affected hypermar-kets, which represent an ever smaller portion of our business. United by our strategic priorities, our teams continued their work during the year, once again demonstrating the energy and initiative that characterise our Group. And their commit-ment is reflected in the results.The traditional retail model is under threat. How is Casino responding?J.-C. N. — We were one of the first retailers to sense the various changes unfolding in the indus-try and to initiate the transformation needed to turn those changes into opportunities. This ability to anticipate trends in consumer behaviour stems from our business model centred around conven-ience stores. For 120 years, our in-store teams have been interacting with customers on a daily basis and noticing changes in their behaviour first-hand, so they’ve learned to continuously innovate and adapt. Our banners are well placed to observe the trends that have been affecting the retail sector in recent years, such as the polarisation of consumer preferences, higher expectations in relation to food quality and origin, and the growing influence of e-commerce on customer behaviour and expectations. As a result, we have been able to fine tune the various aspects of our business – from purchasing to store concept design and logistics – to anticipate these emerging needs. As the figures show, the changes we’ve made are paying off.Is it fair to say that the Group’s transforma-tion picked up speed in 2018?J.-C. N. — Everything moves faster in today’s society, including customer expectations. At Casino, change is a constant, which means we have the inherent agility to drive the transforma-tion in high gear. Our multi-banner, multi-format model continues to fuel our success, because it prevents inertia and enables us to implement change rapidly. Our distinctive banners are continuously evolving in order to remain closely aligned with changing customer expectations. Franprix today is not the same as Franprix four years ago. Our Géant hypermarkets have reduced their surface areas by 11% since 2015, allocated more space to fresh produce, organic products and fresh food counters, and revamped their non-food offering with the Cdiscount phygital store concept. At the same time, we continue to focus on the most buoyant formats, formats we’ve believed in for many years. In 2018, 60% of our sales in France were generated by our 7,500 premium and convenience stores, and 18% via e-commerce. In Brazil, the Assa(cid:0) cash & carry banner continued to grow, representing 48% of GPA’s sales in 2018.How do you address consumer concerns about food quality?J.-C. N. — Our aim is to make quality food available to everyone, by implementing very prac-tical initiatives. Back in 1901, Casino pioneered private-label products by being the first retailer to create its own brand. In 1959, we were the first ones to display sell-by dates on our products. In 2000, Leader Price launched its first private-label organic products, making them affordable for everyone, and, in 2008, Monoprix acquired Naturalia. In 2018, we became France’s number two retailer of organic products, with our stores accounting for 11% of the country’s total organic product sales. We continue to take the initiative in terms of food quality, by improving the recipes for our products and eliminating contro-versial ingredients like titanium dioxide. In addi-tion, I am particularly proud of the work our teams have undertaken alongside several NGOs, which has enabled us to offer consumers the first ever labelling system related to animal welfare. This widely acclaimed project has already engaged the participation of three major players in livestock farming, which together account for 7% of the chickens produced in France.Customers also want the purchasing process to be simpler. How are the banners doing in terms of digital development? J.-C. N. — Our model is undoubtedly the indus-try’s most advanced when it comes to digitalisa-tion. Thanks to Cdiscount, we’re number two in the French e-commerce market. Food e-commerce sales jumped by 59% in 2018, notably via our banners’ mobile apps, which are increasingly effective. In fact, we’re expecting the number of orders placed by mobile devices to pick up signif-icantly in the coming months. Our teams have extensive expertise in this area, with our apps in France and Latin America totalling more than 12 million downloads. This key growth avenue enables us to make life easier for customers in-store, via solutions that allow them to scan their products and pay for them without passing through check-out. But it also enables us to digitise and enhance customer relationships. Our fully digital loyalty programmes give us continuous, targeted and personalised contact with our customers.Interview with Jean-Charles Naouri,Chairman and Chief Executive Officerof the Casino Group“OUR MODEL IS UNDOUBTEDLY THE INDUSTRY’S MOST ADVANCED WHEN IT COMES TO DIGITALISATION.” I
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Casino has forged numerous partnerships
over the past two years. Have you simply
been seizing opportunities or is there an
underlying trend?
J.-C. N. — To speed up the development of our
expertise in certain strategic areas, we have
chosen to team up with established players.
Obviously, there’s Ocado in the food e-commerce
segment. The innovative logistics facility currently
being built in the Paris region will enable us to offer
the most efficient and profitable next-day deliv-
ery service in the industry by 2020. Our collabora-
tion with Amazon Prime Now is also a success. In
logistics, we’re stepping up our interaction with
today’s start-up ecosystem in order to identify the
most promising innovations and test them in the
field, with the involvement of our teams. We’re also
open to partnerships in other areas that we think
are strategic for the future, such as mobile
payment, cloud computing, data and green
energy, via our GreenYellow subsidiary. Closely
related to our business as a retailer, these activi-
ties represent a significant source of growth for
the Group, which we fully intend to leverage in the
coming years.
“CASINO IS ON TRACK
TO MEET THE CHALLENGES
AHEAD, THANKS TO
PROMISING SECTORS
AND A SUSTAINABLE
GROWTH MODEL.”
What’s the Group’s outlook for the next
few years?
J.-C. N. — I wanted tangible, measurable
objectives for 2019-2021 that would form the
basis of our transformation acceleration plan. We
will continue to develop a format mix that is
closely aligned with new consumer expectations,
while further enhancing our expertise in organic
products to become the leader in this segment.
The digitalisation process will continue to pick up
pace, not only for our French flagship Cdiscount,
but also in our physical sales outlets. In this way,
we aim to increase the portion of our business
generated by e-commerce to 30% in France,
notably by tripling our food e-commerce sales.
What makes Casino’s value creation model
a success?
J.-C. N. — Investors want us to present a model
that is profitable, healthy and robust. By disposing
of businesses that are not strategic to our future,
continuously updating our banners to more effec-
tively meet customer expectations and monetis-
ing our expertise, we have shown that Casino is on
track to meet the challenges ahead, with strong
positions in promising sectors and a sustainable
growth model. Our employees are committed to
an inspiring project. We’re making their know-how
central to our development and supporting them,
as necessary, through the transformation process.
Lastly, we are working to continuously improve
our social and environmental impact as retailers,
by reducing our carbon footprint every year and
pursuing our community outreach initiatives.
In this way, we are creating value for all of our
stakeholders. —
The Group’s objectives
for 2019-2021
Firmly positioned in promising sectors,
Casino has set itself clear goals for its development and for
profitable growth across each of its businesses.
Increase the portion
of premium and convenience
stores in our format mix
and become the number one
player in the organic segment
Speed up the digitalisation
of our sales outlets and the
deployment of mobile apps
to make life easier
for our customers
Increase the portion
of our e-commerce business
to 30% in France
and triple our food
e-commerce sales
Develop new businesses
– such as energy, data,
digital solutions and financial
services – and enhance their
monetisation
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HIGHLIGHTSCASINO GROUP2018 ANNUAL REPORT6stores transforming the retailexperience4Extremely connected and resolutely customer-oriented, the new store concepts opened in 2018 challenge retail industry traditions to offer urban customers an enhanced shopping experience.LE DRUGSTORE PARISIEN: BEAUTY PRODUCTS AND MUCH, MUCH MOREA totally unique concept tailored specifically to urban consumers, Le Drugstore Parisien offers a selection of big-name cosmetics alongside little-known brands, mixing products designed for beauty addicts with innovations aimed at technophiles. Strategically located in the centre of Paris, the banner’s first two stores treat their busy customers to a multitude of smart and useful services. —PÃO DE AÇÚCAR ADEGA: A WINE STORE WITH A DIFFERENCEWith its new store specialising in wine and other alcoholic drinks located in São Paulo, Brazil, Pão de Açúcar Adega is much more than an expert wine merchant whose sales teams are trained to help customers choose among a selection of 2,000 bottles from 16 countries. It is also a hybrid retail model combining a physical store, a mobile app and an e-commerce platform that delivers anywhere in the country. —Located just off the Champs-Elysées in Paris, the one-of-a-kind Le 4 store is a great place to spend time tasting traditional French foods. It’s also a sales outlet making life easier with futuristic digital solutions, a comfortable co-working space and a showroom where visitors can see some of Cdiscount’s top-selling products. In other words, a true phygital store. —LE 4: CASINO’S SHOWCASE FOR INNOVATION IN FRANCE ÉXITO WOW: WELCOME TO THE HYPERMARKET OF THE FUTURESpread across 10,000 sq.m. in the two largest cities in Colombia, Éxito Wow combines the best of physical and digital retail to make life easy for customers. Centred around a healthy, organic and sustainable product offering, customers can also enjoy an international food court, a gaming area, beauty treatments and a co-working space, as well as services that allow them to order via smartphone or cut waiting times at the checkout. — HIGHLIGHTSCASINO GROUP2018 ANNUAL REPORT89ideas making life easier for our customers5Transforming the retail experience also means innovating with genuinely useful digital solutions that simplify day-to-day life for urban consumers and support their changing trends and preferences. Evolving along with its urban customers, Franprix continues to support new mobility solutions. After introducing self-service bike pumps in front of its stores, the banner is now installing charging terminals for the Lime electric scooters that are proving to be very popular in Paris. —GET SOME AIR AND CHARGE YOUR BATTERIES AT FRANPRIXCOOK LIKE A PRO WITH CHEFTIME BY PÃO DE AÇÚCAR PAY IN FOUR INSTALMENTS WITH THE CASINO MAX APP MAKE LIFE EASY WITH THE “MONOPRIX ET MOI” APP After monop’easy, the mobile payment solution deployed in 500 of the banner’s stores across France, Monoprix has further enhanced its “Monoprix et Moi” app with start-up Jow. The new function allows users to select recipes and then have the necessary ingredients automatically included in their shopping list and delivered to their door. —Cooking is also making a comeback in Brazil. Always attentive to its customers’ expectations, GPA’s premium banner has launched Cheftime by Pão de Açúcar, a range of meal kits for making gourmet recipes created by well-known chefs. The meal kits can be found in-store and are also available online as a weekly subscription with home-delivered, ultra-fresh ingredients. —Initially developed for Cdiscount’s Customers, Banque Casino’s payment-in-instalments option has now arrived in-store. For orders that total at least €50, customers who use the Casino Max app to pay for their purchases can now opt to stagger their payments over several months, at no extra cost. —Located close to hypermarkets or in business parks, like the one in Cestas, France, where the system is being tested, the individual, refrigerated lockers enable customers to order online or via the Casino drive app and then pick up their purchases any time, day or night. —COLLECT YOUR ORDER ANY TIME FROM A STANDALONE PICK-UP POINT HIGHLIGHTSCASINO GROUP2018 ANNUAL REPORT10partnerships driving us forward6To acquire additional expertise, pool resources or access new markets, Casino looks for opportunities to work with other operators and has therefore forged numerous alliances. Here are just some of the partnerships that shaped 2018.Thanks to the work undertaken with animal rights groups Fondation Droit Animal, Compassion in World Farming (CIWF) and OABA, Casino launched the first labelling system related to animal welfare. To be rolled out gradually across all Casino products, this innovative labelling system is ultimately destined to be shared with the entire retail industry. —AN ANIMAL WELFARE PARTNERSHIP WITH THREE SPECIALISED NGOSClean energy specialist GreenYellow has given solar power development a boost by teaming up with global energy giant Engie to create the Reservoir Sun joint venture. Its objective is to significantly increase solar self-consumption in France by using the roofs of business and municipal buildings and car parks. —RESERVOIR SUN: A JOINT VENTURE BETWEEN GREENYELLOW AND ENGIEWhy throw away something that can be fixed? That’s the idea behind the partnership forged with social enterprise Envie, which helps unemployed people get back into the workforce. Faulty household appliances returned by customers are repaired by Envie’s teams and then sold in its network of charity stores. —CDISCOUNT AND ENVIE CREATE A VIRTUOUS CIRCLEWith orders delivered within two hours, seven days a week, in Paris and 21 neighbouring suburbs, Monoprix’s virtual store on Amazon Prime Now has been a big hit. The first of its kind between Amazon and a generalist French retailer, the partnership enables Monoprix to offer Parisians the most advanced express delivery system that exists for food products. —MONOPRIX TARGETS CONNECTED CITIZENS WITH AMAZONThe partnership with Lyf Pay, the provider of a payment solution available notably via the Casino Max app, reaches a new milestone with the Group’s acquisition of an interest in the fintech company. The aim is to speed up development of a seamless and highly secure mobile payment solution, with associated financial services, that will be available in all of the Group’s stores in France. —MOBILE PAYMENT FOR EVERYONE WITH LYF PAYNamed “Horizon”, the next-generation purchasing platform set up with Auchan Retail and Schiever, has announced the creation of a supply channel for eggs laid by free-range hens in France that are raised on feed that is free from GMOs and from antibiotics, to be sold under the partners’ private-label brands. —HORIZON HATCHES ITS FIRST AGRICULTURAL SUPPLY CHAIN S
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Employees
Stores
Results
Achievements
220,000
employees worldwide
12,100
stores worldwide
36.6billion euros
in consolidated net sales
A1+
from non-financial
rating agency Vigeo Eiris
8,134
employees with recognised
disabilities
38.9%
of managers
are women
8,962
stores in France
3,147
stores outside France
+4.7%
organic growth
in consolidated sales*
318
million euros
in underlying net profit,
Group share
No. 1
convenience store
in France
No. 1
retailer in Brazil
and Colombia
94%
of employees on permanent
contracts
39%
of employees
are under 30
11%
of the organic product sales
in France are generated
by Group stores
3.4%
of the Group’s power use is
covered by its photovoltaic
production
1.209billion euros
in trading profit
No. 2
in e-commerce
in France
No. 2
in e-commerce
in Colombia
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* Excluding fuel and calendar effects.
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1514GOVERNANCECASINO GROUP2018 ANNUAL REPORTJean-Charles Naouri(1)Chairman and Chief Executive Officer.Nathalie AndrieuxChief Executive Officer of Geolid.Independent Director.Diane Coliche(1)Representative of Matignon Diderot.Chief Financial Officer of Monoprix.Gilbert DelahayeDirector of Intra-group CSR Projectsat Casino Services.Director representing employees.Jacques DumasRepresentative of Euris.Advisor to the Chairman of Casino and Deputy Chief Executive Officer of Euris.Christiane Féral-SchuhlLawyer/Partner.Independent Director.Laure HauseuxIndependent Company Director.Independent Director.Lady Sylvia JayIndependent Company Director.Independent Director.Didier Lévêque(1)Representative of Finatis.Corporate Secretary of Euris. Chairman and Chief Executive Officer of Finatis.Catherine LucetChief Executive Officer of the Education and Reference division of Editis.Lead Independent Director.David de RothschildChairman of the Supervisory Board of Rothschild & Co SCA.Frédéric Saint-GeoursChairman of the Supervisory Board of SNCF. Michel SavartRepresentative of Foncière Euris.Advisor to the Chairman of the Rallye/Casino Group and Chairman and Chief Executive Officer of Foncière Euris.Henri Giscard d’Estaing(2)Chairman of Club Med.Non-Voting Director.Gilles Pinoncély(1)Company Director.Non-Voting Director.Gérald de RoquemaurelLegal Manager of BGR Partners.Non-Voting Director.Kareen CeintreSecretary of the Board of Directors.ROBUST CORPORATE GOVERNANCEThe Group’s Board of Directors stands out for the diversity of its members’ profiles, skills and experience – in line with its businesses and its development strategy – and for its balanced representation of women and men and high proportion of independent directors. The Casino Group goes above and beyond the Afep-Medef Code recommendations in this regard. To provide greater insight into the implemen-tation of the Group’s strategic objectives, the Board of Directors holds an “off-site” meeting each year at one of the Group’s commercial facilities. In 2018, the meeting was held at Cdiscount in Bordeaux and at its warehouses in Cestas, the largest e-commerce logistics centre in France.A COMMITMENT TO SOCIAL RESPONSIBILITY In line with the Group’s sustainable growth strategy, the Board’s Governance and Social Responsibility Committee is tasked with examin-ing its ethics, environmental, social and govern-ance commitments and policies. In 2018, the Committee notably reviewed the Group’s main CSR challenges, its dialogue with stakeholders and the initiatives undertaken in connection with the gender equality policy. A balanced and committed Board of DirectorsThe governance teams define the Casino Group’s sustainable growth strategy and oversee its implementation.(1) Re-election subject to shareholder approval at the Annual General Meeting on 7 May 2019.(2) Until 7 May 2019.(1) Excluding the director representing employees, in accordance with the Afep-Medef Corporate Governance Code for French listed companies or as required by law.- Audit Committee - Appointments and Compensation Committee - Governance and Social Responsibility Committee THREE BOARD COMMITTEES13directors including 1 director representingemployees13Boardmeetings2committees chaired by women94%attendance rate at Board meetings42% of directors are independent(1)13Board committee meetings50% of directors are women(1)100% attendance rateat Board committee meetings 1716EXECUTIVE COMMITTEECASINO GROUP2018 ANNUAL REPORTAGIAn Executive Committee to champion the Group’s visionGJulien LagubeauChief Operating OfficerJ Tina SchulerChief Executive Officer of Leader Price, Casino Supermarkets, Géant Casino and Casino ConvenienceH David LubekChief Financial Officer KRégis SchultzChairman of MonoprixI Jean-Paul MochetChief Executive Officer of FranprixLArnaud StrasserCorporate Development and Holdings Director, Vice-Chairman of GPALJDEGCFMKBAJean-Charles Naouri Chairman and Chief Executive OfficerD Peter Paul EstermannChief Executive Officer of GPABStéphane BrunelExecutive Director in charge of Performance Management and Strategic PlanningEFranck-Philippe GeorginGeneral Secretary and Executive Committee SecretaryCHervé DaudinExecutive Director, Merchandise and Chairman of Achats Marchandises CasinoFCarlos Mario Giraldo MorenoChairman and Chief Executive Officer of Grupo Éxito POWERFUL BRANDS
STRATEGIC
ALLIANCES
A RESPONSIBLE
APPROACH
OUR
GROWTH MODEL
INTERNATIONAL PRESENCE
A MORE AGILE MODEL
INNOVATION CULTURE
AUGMENTED STORES
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21POWERFUL BRANDSCASINO GROUP2018 ANNUAL REPORT“DEPLOYED IN THE WORLD’S MOST DYNAMIC REGIONS, OUR MULTI-FORMAT, MULTI-BANNER,MULTI-BRAND MODEL GIVES US A UNIQUE ADVANTAGE. IT MEETS THE NEEDS AND EXPECTATIONS OF EVERY CUSTOMER.” —Chief Executive Officer of Leader Price, Casino Supermarkets, Géant Casino and Casino ConvenienceTina Schuler S
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I n all of its host countries, the Casino Group has
developed a portfolio of distinctive, powerful and
complementary banners, which together represent
more than 12,000 stores.
These banners are long-standing players rooted in
consumers’ everyday lives, attractive and agile gems
at the forefront of new trends and concepts. At a time
when the retail industry is undergoing significant
change, the Group’s strengths lie more than ever in its
capacity to implement precision retailing, provide
innovative solutions to customer expectations and
challenge traditional codes to drive continuous
transformation.
Monoprix, Géant Casino, Franprix and Leader Price in
France, as well as Pão de Açúcar and Éxito in Latin
America, have all made in-depth changes to their
concepts in the past few years, while strengthening
their carefully nurtured relationships with customers.
Benefiting from the emergence of new markets, other
banners like Assaí, Cdiscount and Naturalia have
experienced accelerated growth. The ability to facilitate
change and rapidly adapt is one of the key advantages
of the Group’s multi-format, multi-banner strategy.
4
priority formats:
premium, convenience, discount
and e-commerce
18%
of the Group's sales
in France are generated
by e-commerce
11%
reduction in the surface
area of hypermarkets
in France since 2015
7,500
premium and convenience
stores in France
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2524POWERFUL BRANDSCASINO GROUP2018 ANNUAL REPORTLong-standing brands well accustomed to changeThe Casino Group has built a vast and agile network of well-known retail banners, with close ties to their customers and a strong presence in all of the most promising formats. Long-standing fixtures in their host countries’ retail landscapes, today the Group’s main banners are much more than simple retailers. They have become brands in their own right, developed their own ways of communicating with their target audience and forged close ties with their customers. Among them is the very urban Monoprix, which celebrated its 85th anniversary in 2018 and has built a reputation that goes well beyond France’s borders. This is particularly clear at 52 avenue des Champs-Elysées, where the banner has created a shopping destination that evokes the splendour of a Paris department store. “Our clientèle has become increasingly international since we opened in November, as we’re mentioned in more and more guide books,” says deputy store manager Emmanuel Lauro. “Tourists go particularly crazy over our collection of ‘I love Monoprix’ souvenirs, which seem to have gained must-have status.” CASINO, A FRENCH SUCCESS STORY Created 120 years ago, the Group’s first and flagship banner Casino is supported by well-established roots. Spanning from the first convenience store in Saint-Étienne to the inauguration of the new Le 4 Casino phygital store in Paris, and shaped by the invention of private-label products and the opening of the first supermarkets, it has a shared history with the people of France and their daily lives and consumer habits. “Together, Géant Casino, Casino Supermarkets and Casino Convenience now have more than 6,500 sales outlets,” says Sébastien Corrado, Marketing Director for the Casino banners in France. “In practical terms, this national coverage represents the biggest customer catchment area in France. To leverage its full potential, we foster synergies between the three networks while reinforcing their differences.” Therein lies the strength of the multi-banner, multi-format model, which enables the Group to update its banners over time without undermining their identity. ADJUSTMENTS AND CONVERSIONS Around these banners, which are true fixtures in the retail landscape, the Casino Group adjusts its network in accordance with consumer trends, including: the popularity of urban convenience stores; increased demand for healthy, responsible foods; polarisation between high-quality and discount formats; and the gradual shift towards e-commerce. The Group’s multi-format dimension provides invaluable opportunities for addressing these challenges. For example, the Group is bolstering the expansion of its most successful banners, transforming outdated formats, making adjustments to transfer surface area from one banner to another and selling businesses that are no longer in line with its model. SHIFTING BOUNDARIES The gradual transformation of Géant Casino in France is a perfect example of this ability to implement wide-reaching change. “Our hypermarkets have undergone a major transformation,” says Sébastien Corrado. “We’ve installed high-quality fresh food counters, revamped non-food surface areas thanks to Cdiscount outlets and added digital technology via the Casino Max app and its associated payment services.” At the other end of the format spectrum, urban convenience banners are performing particularly well. This is the case, for example, for Franprix, which has made change a constant throughout its history, and for Naturalia, which is perfectly positioned in the booming organic segment. Created in the 1970s and part of the Casino Group since 2008, Naturalia expanded its store network from 39 to 188 in just ten years and continues to meet the needs and expectations of its urban customers. —“Franprix has continued to transform since the launch of the Mandarine concept. Shifting from a place to shop to a hang-out spot, our stores have now become the local canteen for many Parisians, with more than 20% of our floor space now dedicated to catering. We’ve dubbed it the ‘Darwin’ concept because it embodies our desire to continuously evolve.” An integral part of the banner’s identity, the Leader Price private-label range has initiated a thorough overhaul of its packaging. The aim is to provide the most appropriate packaging for each product, while clarifying its position in one of the range’s three distinct lines. “The increased segmentation has resulted in a comprehensive review of our visual identity,” explains Hélène Bousquet, who is in charge of packaging at Leader Price. “We’ve abandoned the old design used for our ranges in favour of an original visual identity that lets the products do the talking.” Cécile GuillouChief Executive Officer of Franprix4,500PRODUCTSin the Leader Price private-label range will be reviewedLEADER PRICE REVAMPS ITS PRIVATE-LABEL RANGE S
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When the banners get a makeover,
in-store employees bring
the new concept to life while
maintaining close ties with their
customers. This day-to-day,
customer-centric approach
is a key factor in nurturing the
identity and unique personality
of each of the Group’s brands.
Our team members
share their thoughts...
“The new eating area has been busy
every day since it was installed.
I arrive at 6:30 to ensure that our
pastries are warm for breakfast and
then it’s non-stop until 11:30,
when everything has to be ready.”
Arthur Bou
Catering Manager,
Franprix
“Our customers obviously
appreciate that the meat we sell
at the butchers’ counter is
organic. But our job isn’t just
about selling good-quality
products. It’s also about our
expertise and advice and the
trust-based relationships
we create.”
Nicolas Soulat
Butchers’ Counter Manager,
Casino Supermarkets
“Naturalia Vegan meets the needs
of customers who have a strong
consumer ethic, which is shared by
the team. When choosing the
product assortment, we met with
numerous suppliers in order to
encourage the development of a
vegan supply chain.”
Sophie Guinotte
New Concepts Project Director,
Naturalia Vegan
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2928POWERFUL BRANDSCASINO GROUP2018 ANNUAL REPORTMonoprix Champs-Élysées: Parisian chic par excellence01 › In a tribute to everything Parisian, Monoprix has created a flagship store dedicated to beauty and fashion on one of the world’s most beautiful avenues. 02 › The black metal highlighted by wood in the beauty section is inspired by the design codes used for professional cosmetics. 03 › Greetings and good advice from the fashion team is just part of customer service at the Monoprix Champs-Elysées store. 04 › Attractive and enticing, the home ware concept is likely to be replicated in other Monoprix stores. 05 › The store offers a wide range of digital and physical services, from click & collect and monop’easy to key deposit boxes, alterations, dry cleaning and shoe repairs. 06 › The gift shop on the mezzanine floor features a collection of iconic I love Monop products that have become favourites among the store’s international customers. —030604050201 31STRATEGIC ALLIANCESCASINO GROUP2018 ANNUAL REPORT“SOME PARTNERS GIVE US STRENGTH, OTHERS SPEED. OUR STRATEGIC ALLIANCES ENABLE US TO ADAPT MORE RAPIDLY SO THAT WE CAN MAINTAIN OUR LEAD AND CONTINUE TO SHAPE THE FUTURE OF RETAIL.” —Chairman of MonoprixRégis Schultz, I
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T he Group’s exclusive partnership agreement with
UK food e-commerce leader Ocado created a
stir when it was announced in December 2017.
Clearly, the alliance gives the Casino Group an
invaluable advantage for the development of an
efficient and profitable food e-commerce model in
France. But the unprecedented move also marks a
major turning point for the Group and a shift towards
a more open and partnership-oriented approach. The
Group forged a number of alliances during 2018,
including partnerships with Amazon and L’Oréal, a joint
venture with Engie, an equity investment in a fintech
and co-construction projects with several start-ups.
In a fast-changing retail industry, the aim is to acquire
additional expertise and momentum in order to speed
up transformation on all fronts. The Group is reviewing
all areas of its operations, from purchasing and
payment solutions to logistics and energy, and
implementing cross-functional projects with best-in-
class partners to get things moving even faster.
100
POC* projects launched
by Cdiscount
of which 60% have reached
commercial scale-up
36
marketplaces in Europe
distribute Cdiscount’s
products
100million euros
are invested each year
in photovoltaics
by Reservoir Sun
70,000
food items can be ordered online
for next-day delivery thanks to the
solution developed with Ocado
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* Proof of Concept: a phase during which a project is tested to demonstrate its feasability.
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3534STRATEGIC ALLIANCESCASINO GROUP2018 ANNUAL REPORTPartnerships, the new growth driversTo advance quickly and expand its horizons, the Group actively encourages building-block partnerships with top performers in their areas of expertise and opportunities for collaboration that offer genuine value. T he 36,000 sq.m. warehouse being built by the Group just south of Paris will be fitted in summer 2019 with the automated systems and storage grid developed by UK-based online grocer Ocado. “We’ll be able to start up operations in 2020, as planned,” says Julie Badiche, the Group’s executive director in charge of food e-commerce. “Close collaboration is already under way between Ocado and the IT teams at Monoprix, which will be the first banner to use the warehouse.” TEAMING UP TO GAIN EXPERTISE To establish a strong presence in the highly strategic food e-commerce segment, the Group chose to join forces with the undisputed leader in Europe – a partner capable of creating an ultra-efficient solution, in terms of both technology and economics, in record time. “The technology is so advanced in new retail businesses that we simply can’t afford to start from scratch,” explains Romain Valenty, who manages the Group’s strategic partnerships. “Our alliance with Ocado, for example, enables us to benefit from 15 years of R&D. The situation is similar in financial services, which are set to play a strategic role in the future of retail.” Building on the experience acquired with the monop’easy and Casino Max apps, the Group has chosen to develop its payment solutions by teaming up with a fintech*. BROADENING THE TARGET AUDIENCE THROUGH SALES PARTNERSHIPS This culture of cooperation is permeating the Group alongside the digitalisation process. “The challenge in e-commerce is to be where the customer is,” says Emmanuel Grenier, Chairman and CEO of Cdiscount. “That’s why we created an open marketplace in France where 10,000 vendors can sell their products and services to our audience of 20 million monthly unique visitors. Following the same rationale, to deploy Cdiscount in Europe, we decided to sell our products on partner marketplaces.” Within a few months, Cdiscount had established itself in 26 countries and is now forging close ties with some of the major players in online retail. The sales partnership between Monoprix and Amazon stems from a similar idea. The aim is to attract the 70% of Amazon Prime Now users who are not yet Monoprix customers to the banner’s new virtual store. Thanks to this alliance with the most powerful player in last-mile logistics, Monoprix now offers the most comprehensive express grocery delivery system in Paris.INCUBATING DISRUPTIVE INNOVATIONS Last-mile delivery is also a key concern for the Group’s GPA subsidiary, the leading retailer in Brazil. “We’ve initiated a collaborative programme that enables us to work with start-ups to develop solutions that meet our business needs,” explains Antonio Salvador, GPA’s Chief Digital Officer. “Same-day or even within-the-hour delivery is one of the most promising growth avenues for grocery retailers, which is why we acquired start-up James Delivery.” In fact, the ability of start-ups to imagine disruptive innovations is an invaluable asset that will help to revamp the retail model and more particularly the associated logistics, a key factor in the transformation process. Cdiscount has already taken action in this regard; dubbed “The Warehouse”, its incubator is now hosting its second round of start-ups to help co-design innovations in the area of logistics. Similarly, Franprix, Pão de Açúcar and Géant Casino have introduced Pitch Days and innovation contests in order to identify and support projects that create value for their customers. C’demain, the most recent innovation challenge launched by Casino in France, focuses on a segment with a particularly promising outlook – French food tech. —“We have ambitious objectives when it comes to payments, which is why we’re teaming up with fintechs to develop customised solutions, as we have with Lyf Pay, for example, in mobile payment. We’re also working with S-money and Dalenys, two Natixis fintechs, to develop an electronic purse for Cdiscount.” Ten years after its creation, the Group’s clean energy start-up shifts into high gear by forming several strategic alliances. Opening its capital to two financial partners, Tikehau Capital and BPI France, has given GreenYellow the resources necessary to speed up its international expansion. In France, the Group subsidiary has also created Reservoir Sun, a joint venture with Engie, which aims to deploy 50 MWp of medium-capacity solar power starting in 2019. Cyril BourgoisHead of Strategy, Digital Transformation and Innovation for the Group€150m SHARE CAPITAL INCREASE to drive GreenYellow’s expansion in support of the energy transitionGREENYELLOW GETS A BOOST * Start-up that specialises in digital solutions for financial applications. 36STRATEGIC ALLIANCESCASINO GROUP2018 ANNUAL REPORTLe Drugstore Parisien: keeping pace with bustling city life01 › The first two Le Drugstore Parisien stores are centrally located in Paris. 02 › This unique concept was created through collaboration with various beauty brands, including world leader L’Oréal and a number of smaller French companies with disruptive product offerings. 03 › From makeover sessions to personalised treatments, the quality of service and advice of the in-store teams is one of the concept’s key assets. 04 › True to the drugstore spirit, the banner also offers hard-to-find products for its busy urban customers, as well as gift ideas and even a section dedicated to seduction. 05 › The store also carries a generous selection of beauty products and fashion accessories for men. 06 › In line with the Group’s responsible approach, organic products account for around one-quarter of the store’s assortment.—030605040201 39A RESPONSIBLE APPROACHCASINO GROUP2018 ANNUAL REPORT“SHARING VALUE IS PART OF OUR HISTORY AND OUR CONVENIENCE STORE CULTURE. WE’RE DOING OUR DUTY AS RETAILERS BY SHIFTING ALL OF OUR OPERATIONS TOWARDS A MORE SUSTAINABLE MODEL, SO THAT WE CAN ENSURE A POSITIVE IMPACT ON OUR HOST COMMUNITIES.” —Chairman and Chief Executive Officer of Grupo ÉxitoCarlos Mario Giraldo Moreno H
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I n January 2017, the Casino Group decided to take
its longstanding commitment to animal welfare a
step further by contacting French animal rights
organisation LFDA(1). Discussions centred around
finding a way to actively encourage more responsible
practices among all of those involved, from farmers to
retailers. The idea of a labelling system emerged, to
address consumers’ concerns and help them identify
products that take animal welfare into consideration.
The project attracted two other independent
organisations(2), which are also very active in this area.
It took nearly two years to create a list of 230 criteria,
which span all the stages in an animal’s life, and then
audit the first production channels and design the
labelling system. The ground-breaking initiative
received widespread acclaim when it was announced
by the Group and its partners in late 2018, attracting
more participants. Ultimately, 7% of chickens raised in
France will be covered by the animal welfare labelling
system.
As illustrated here, the Casino Group implements its
responsible approach by making specific commitments
that drive tangible results.
65,000
children benefit from the
outreach initiatives undertaken
by the Casino Corporate
Foundation, Instituto GPA, the
Éxito Foundation and the
Monoprix Foundation
11%
of organic product sales in
France are generated
by Group stores
3.4%
of the Group’s power use is
covered by its photovoltaic
production
670
small-scale Colombian producers
supply 82% of the fruit and
vegetables sold by Grupo Éxito
(1) La Fondation Droit Animal, Ethique et Sciences.
(2) CIWF (Compassion in World Farming) and OABA (Oeuvre d’Assistance aux Bêtes d’Abattoirs).
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4342A RESPONSIBLE APPROACHCASINO GROUP2018 ANNUAL REPORTCommitted to the virtuous cycle of sustainable consumptionFor the Casino Group, fulfilling its duties as a retailer also means promoting more responsible production methods, reducing the carbon footprint of its operations and combating waste,to enable customers to consume in a more sustainable way. F ood is central to consumer concerns. Casino takes a systematic approach to improving its private-label products, and was the first signatory of a voluntary code of commitment to nutritional progress in 2008. The goal is to meet consumer expectations and establish its products as references in the areas of health, nutrition, animal welfare, environmental protection and social ethics. OFFERING QUALITY FOOD FOR EVERYONE “Casino’s corporate purpose is to enable everyone to adopt better consumption habits,” explains Matthieu Riché, the Group’s Corporate Social Responsibility Director. In addition to the work carried out to continuously simplify food products and enhance their nutritional value, the Group’s private labels also encourage agroecology. They partner with small-scale producers and support the deployment of more responsible farming methods throughout the supply chain. Under the Agriplus label launched in 2016, Casino has developed a range of fruits and vegetables that are guaranteed to be free of pesticide residue. The range now includes a total of 53 products. Monoprix has created its “Tous Cultiv'acteurs” initiative, which promotes farming practices that are more respectful of pollinators. The Group also plays a key role in improving livestock farming by working closely with responsible producers to limit the use of antibiotics and promote animal welfare. In addition, it was the first retailer to discontinue the sale of eggs from caged hens and the instigator of the first animal welfare labelling system that takes into account all stages of the animal’s life, created in partnership with animal rights organisations LFDA, CIWF and OABA. PROMOTING ORGANIC PRODUCTS Determined to speed up the transition to a new consumption model, the Group nurtures the development of more responsible banners, such as organic segment specialist Naturalia, which is expanding rapidly, and the FreshMarket stores that are being rolled out across Latin America. Organic products occupy an increasingly large space in the Group’s stores, with ranges that offer something for everyone, under both private labels and national brands. The banners have even replaced certain categories of products with their organic equivalents. This is the case, for example, for bananas at Monoprix, bread at Franprix and the organic butchers’ counters being rolled out at Casino Supermarkets. In 2018, the Casino Group became France’s number two retailer of organic products.REDUCING OUR ENVIRONMENTAL IMPACT In addition to enhancing its food offering, the Group also strives to improve its impact in all its areas of operation. To reduce their carbon footprint, the banners limit their energy use and introduce innovative logistics solutions. Cdiscount’s warehouse in Cestas, France, for example, uses a 3D packaging machine that can increase truck load factors by 20% and reduce the amount of packaging used by 30%. Packaging has become a priority across the organisation, with the Group organising its first “Packaging Day” in 2018 to raise awareness of the issue among its suppliers. It has also signed France’s national pact on plastic packaging.In-store, the banners are implementing effective initiatives to combat food waste. “At Leader Price, we’re combining environment with economy,” says Thibault Zitoun, the banner’s Sales & Marketing Director. “We’ve introduced two systems for products that are nearing their sell-by dates: a 30% discount on items with a ‘zero waste’ sticker in-store and cut-price baskets of groceries sold via the ‘Too good to go’ app. And for products that can no longer be sold but are still usable, our partner Éqosphère deals with collecting them from 300 stores each day and donating them to non-profit organisations.” —Franprix, the first banner to adopt a system of micro-donations at checkout, has now collected over €1 million for more than 400 non-profit organisations. Monoprix has since followed its example, collecting nearly €620,000 in micro-donations at checkout in just six weeks to support breast cancer research at Institut Curie. In Colombia, thanks to donations made by customers and matched by the Éxito Foundation, more than 610,000 Christmas meals were delivered to underprivileged families in 2018.57COMMITMENTS shared by the Casino, Monoprix, Franprix and Leader Price brandsENCOURAGING GENEROSITY THROUGH MICRO-DONATIONS “In France, the private labels have made a number of collective commitments with regard to substances that should be limited or prohibited and their supply chain’s CSR performance. These core commitments are regularly enhanced via decisions that set the example for the entire industry, such as the elimination of titanium dioxide in all products, which has been in place since 2018.” Vincent BarthélemyChief Quality Officer for the Casino Group H
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MORE RESPONSIBLE
PRODUCTION METHODS
The Group’s various private labels,
such as Tous Cultiv’acteurs and
Agriplus, support agroecology
and sustainable farming in order
to offer environmentally
responsible food products.
ORGANIC PRODUCTS
FOR EVERYONE
With nearly 3,000 organic
products under the Casino,
Monoprix, Leader Price, Franprix,
Naturalia and Taeq private labels,
the Group continues to broaden
its offering to make organic
products available
to all of its customers.
CONCRETE ACTION IN FAVOUR
OF ANIMAL WELFARE
The Group has applied the first
labelling system related to animal
welfare to the chickens in its
Terre & Saveurs range. It is also
eliminating eggs from caged hens
across all of its private labels.
SHORTER
SUPPLY CHAINS
By reducing the number of
intermediaries, the Group can
improve the income made
by smaller local farmers and
support them over
the long term.
COSMETICS MADE FROM
NATURAL INGREDIENTS
The Group’s beauty brands are going
organic. After La Beauté Bio by Monoprix,
Leader Price has released its Sooa
Nature cosmetics range and Casino has
launched 27 organic beauty products
under the Ysiance brand.
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4746LE SENS DES RESPONSABILITÉSCASINO GROUP2018 ANNUAL REPORT“My role is to support the community of developers who work on the Cdiscount website. They include 20 students from the master class set up with France’s unemployment agency Pôle Emploi to promote digital inclusion and foster diversity in future-oriented professions.” “The first labelling system related to animal welfare reflects two years of collaboration between several NGOs and our CSR, quality and brand teams. The aim is to provide consumers with more information, so that they can make informed choices.” “CSR performance is a key criteria when selecting innovations developed by start-ups that could integrate our supply chain, notably via our incubator, The Warehouse. We particularly want to further reduce our carbon footprint by optimising our logistics processes.” Mathilde BibalAnimal Welfare Project Manager, CSR DepartmentLéa HutierSupply Chain Innovation Project Manager,CdiscountPascal Maria Customer Experience Technical Team Manager, CdiscountWhether they work at the head office in Saint-Etienne, in the Group’s warehouses or stores, or in its offices in the Paris region, Casino employees transform its leading corporate social responsibility commitments into concrete results day after day. Our team members share their thoughts...46A RESPONSIBLE APPROACH 49INTERNATIONAL PRESENCECASINO GROUP2018 ANNUAL REPORT“THE GROUP HAS MADE A STRATEGIC CHOICE TO MAINTAIN A LONG-TERM PRESENCE IN HIGH-POTENTIAL COUNTRIES. IN LATIN AMERICA, OUR KEY STRENGTH IS OUR ABILITY TO ADAPT RAPIDLY TO CHANGE BY LEVERAGING OUR IN-DEPTH KNOWLEDGE OF THE LOCAL MARKETS.” —Chief Executive Officer of GPAPeter Paul Estermann E
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A ssaí has become one of GPA’s leading banners,
accounting for 48% of its sales in Brazil via its
network of 144 stores in 18 states. When it first
became part of Brazilian subsidiary GPA in 2007, the
Assaí banner was just a small chain of 14 cash & carry
stores, located in the São Paulo region since the 1970s.
Its expansion continues to pick up pace, notably driven
by conversions of Extra hypermarkets. In 2018, Assaí
increased its share of the Brazilian cash & carry market
to 30% and expanded into neighbouring countries with
the opening of the first Surtimayorista stores in
Colombia.
Another success story that illustrates the Group’s
capacity to speed up the development of formats that
are particularly well aligned with consumer
expectations is the Carulla banner, acquired by
Colombian subsidiary Grupo Éxito in 2006. The Carulla
FreshMarket premium supermarket concept – inspired
by the responsible stores developed by the Group in
Uruguay – was chosen by UK institute IGD in its global
selection of “the top 16 stores to visit in 2019”.
17.5
million members
in the Clube Extra and Pão de
Açúcar Mais loyalty programmes
in Brazil
+48.7%
growth in sales
for Colombian cash & carry
banner Surtimayorista
+33%
growth in omni-channel
sales in Colombia
280
million checkout transactions
recorded in 2018 by Brazilian
multi-format banner Extra
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53INTERNATIONAL PRESENCECASINO GROUP2018 ANNUAL REPORT52Cultivating the pioneering spirit in Latin AmericaPresent in Brazil and Colombia for nearly 20 years, the Group adapts its long-standing banners to consumer trends and facilitates growth by focusing on the most successful store concepts.Right from its first foray into the Latin American retail scene back in 1999, the Group secured its development by working with the most dynamic retailers in the region, with long-standing roots in countries with strong growth potential. Created in 1948, GPA is now the leading food retailer in Brazil, with stores in 19 of the country’s 27 states and positions in all of the most promising formats. In Colombia, Grupo Éxito has become the country's No. 1 private-sector employer and the undisputed leader of the local retail industry.INCREASED POLARISATION In addition to its size, the network draws its strength from its extremely precise segmentation, which provides resilience against market trends. In Brazil, where consumer preferences are becoming increasingly polarised, GPA benefits from a portfolio of well-known, well-positioned banners. The Group is present both in the premium retail segment – through the Pão de Açúcar supermarkets, which renewed their offering in 2018 with the Geração7 fresh market concept and the Adega phygital solution dedicated to wines and spirits – and in the cash & carry segment, with the very dynamic Assaí, a market leader that is extremely popular among consumers looking for low prices. The long-standing Extra banner boasts 650 sales outlets in all formats – hypermarkets, supermarkets and urban convenience stores – as well as a powerful e-commerce website. This diversity enables GPA to focus on the formats that work best. The subsidiary constantly updates its concepts to suit the expectations of Brazilian consumers. In 2018, for example, 20% of its supermarkets were converted to two new regional banners, Mercado Extra and CompreBem.CONTINUOUS INNOVATION In Colombia, the inauguration of two Éxito Wow hypermarkets during the year was symbolic of the conversions being carried out by the country’s retail giant. To maintain its pioneering spirit and strengthen ties with its customers, Grupo Éxito has come up with a ground-breaking concept. With a healthy and sustainable product offering, a vast food court, a gaming area and a co-working space, as well as digital solutions that make shopping easier, such as express delivery of online orders and a mobile app for fast checkout, Éxito Wow combines the best of physical and digital retail. STRONG SALES SYNERGIES While maintaining their unique identities and specific sales strategies, the banners also benefit from synergies across the region. Initially launched to meet customer expectations at Uruguay’s most famous beach resort, Punta del Este, the FreshMarket concept was extended in 2018 across the Group’s four host countries in the region. Today, 42 of the Group’s premium banner stores offer customers a selection of high-quality, responsible, local foods, in an elegant and natural setting. Particularly popular among Brazilian consumers, for whom price is the top decision-making criterion, the cash & carry format is now being extended outside the country’s borders. Benefiting from Assaí’s expertise, Surtimayorista pursued its expansion in Colombia during the year with the conversion of 10 outlets, for a total of 18 stores by end-2018. Grupo Éxito also continued to roll out its "made in Colombia” private-label apparel brands Arkitect and Bronzini during the year to give more Latin American customers access to affordable fashion. Sales reached record levels in 2018, accounting for 45% of total apparel sales across all banners in Uruguay, 43% in Argentina and nearly 19% in Brazil. —“Carulla, the number one wine merchant in Colombia, is the country’s go-to banner. By creating Carulla Cava 95, our store dedicated to wines and spirits, as well as the associated tasting academy, we have taken this leadership position to the next level. Our goal is to pass on our knowledge of wines, in an animated venue that is open to customers, and to share the pleasure and thrill of the world of cocktails.” Guillaume Sénéclauze,Executive Director of Carulla37% OF WINE SALES IN COLOMBIA are carried out at CarullaForging closer ties with customers via a streamlined concept, centred around fresh produce and service counters, is the rationale behind GPA’s two new banners – CompreBem and Mercado Extra. A total of 36 of the least dynamic Extra supermarkets were converted in 2018, driving double-digit growth in sales. The new stores focus in particular on GPA’s private-label products. These account for more than one-quarter of Mercado Extra’s product offering, giving customers access to high-quality food at very affordable prices. GPA REVAMPS ITS SUPERMARKET NETWORK E
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01
Éxito Wow: a new look
for Colombia’s No. 1 retailer
01 › Éxito Wow hypermarkets are revamping traditional retail codes, as illustrated by this fresh produce section, with its
misters and cross-merchandising. 02 › In the food court, priority is given to onsite preparation. 03 › With free wifi and ample
work space, the store encourages customers to take their time or even stay for the day. 04 › To create a buzz, the first store
inaugurated in September stayed open for 72 hours straight. 05 › This connected, futuristic hypermarket offers all the
benefits of phygital retail. 06 › The concept focuses heavily on healthy eating, with a generous fresh produce section and
a vast selection of natural products. 07 › Gamers also have their own area, allowing them to test video games and consoles
in optimum conditions. —
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5756INTERNATIONAL PRESENCECASINO GROUP2018 ANNUAL REPORT France Cameroon Spain Brazil Madagascar Reunion Island Mauritius Mayotte Argentina Colombia Andorra Portugal Canada Saint Pierre and Miquelon Luxembourg Romania Russia China Thailand Cambodia Malaysia Singapore Philippines Japan Hong Kong Taiwan Italy Senegal Benin Niger Togo Tunisia Côte d’Ivoire Guinea-Conakry Gabon Equatorial Guinea Central African Republic Lebanon Azerbaijan Djibouti New Caledonia Dubai Mali Sao Tome Republic of the Congo Democratic Republic of the Congo Saint Martin Guadeloupe Martinique French Guiana Saint Barthelemy Uruguay Burkina Faso Switzerland Mexico Georgia Ghana CASINO GROUP LOCATIONS: Subsidiaries Affiliated stores Supply contracts “Thanks to our trusted partners, we can offer consumers around the world the banners, products and services developed successfully in France. In the United Arab Emirates, we’re implementing the Group’s multi-format strategy with Meraas/Dubaï Holding via the Franprix, Géant and, soon, Monoprix banners. 17 stores opened in 2018 and more than 20 are scheduled in 2019.” Vincent DoumercManaging Director, Sales Partnerships Belgium Our global presenceFirmly positioned in France, Latin America and the Indian Ocean region, the Group continues to expand its international reach by forging partnerships with other major retailers. As a result, its banners, store concepts and private-label products are present worldwide. New Zealand Chad Gambia Nigeria Morocco Qatar 59INNOVATION CULTURECASINO GROUP2018 ANNUAL REPORTINNOVATION CULTURE“TO ESTABLISH AND MAINTAIN CLOSE TIES WITH THEIR CUSTOMERS, OUR BANNERS ARE CONTINUOUSLY EVOLVING THANKS TO A CULTURE OF INNOVATION THAT UNITES ALL OF OUR BUSINESSES, PROFESSIONS AND TEAMS.” —Chief Executive Officerof FranprixJean-Paul Mochet E
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T o meet the high expectations of customers
looking for healthy products, innovative services
and a simpler shopping experience, the Group’s
banners have made major changes over the past
four years. In 2018 alone, new store concepts, such as
Le 4 Casino, Monoprix Champs-Élysées and Franprix
Darwin in France, Pão de Açúcar’s Geração7 in Brazil
and Éxito Wow in Colombia, have made a real impact
and helped to define the new standards in food retail.
Significant changes have also been taking place
behind the scenes. In areas such as purchasing, supply
chain and logistics, work methods have been shifting
in the past few years towards a more open, collaborative
and responsible model.
Both in-store and backstage, these changes help
to sustain a key component of the Group’s identity –
a spirit of initiative and innovation shared by all.
101
ideas submitted
during Casino’s in-house
innovation contest,
of which five have been
implemented in-store
6
LSA Innovation Awards
received by the Group
in 2018
30%
of Casino brand products
showcase the Group’s
commitments
700
engineers
in Cdiscount’s teams
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6362INNOVATION CULTURECASINO GROUP2018 ANNUAL REPORTMaking innovation everyone’s businessSpeeding up the Group’s transformation means spreading the innovation culture as widely as possible across the organisation and supporting employees as their jobs evolve.I ts 120 years of customer-oriented innovation have made the Casino Group an agile retailer and an expert in transformation. Today, the Group is stepping up the pace and reinventing all of its traditional areas of expertise in order to address the new challenges facing the retail industry. Initiated in-store, the transformation is continuing across all Group functions.STREAMLINED PROCESSES TO DRIVE INNOVATION “To offer our urban customers competitively differentiating products, we started requesting proposals from the innovative start-up ecosystem very early on,” says François Alarcon, Franprix’s Chief Innovation Officer. “With My Pie and Jean Bouteille, now key features of our stores’ prepared food and bulk offerings respectively, we learned to operate differently and think outside the box.” Whether through customised contracts, shorter product approval times, a specific supply chain or test stores, every effort is being made to streamline procedures and significantly reduce time to market. This culture of innovation has permeated all aspects of the Group’s operations, including services, as illustrated by recent alliances with CKFD and MéGO for the collection and recycling of cigarette stubs and with electric scooter rental specialist Lime. As a result, the two new banners inaugurated in France during the year – Le Drugstore Parisien and Le 4 Casino – were created in just a few months.SUPPORTING EMPLOYEES THROUGH CHANGE When implementing new concepts, one of the main challenges is helping the teams involved adapt to change. This is particularly the case in-store, where the banners deploy customised training programmes. In 2018, Franprix developed a new mobile training system dubbed Acadibus. Under this system, the instructors travel from store to store training employees, and during each session a mobile team stands in for a few hours. In addition to in-store employees, purchasing and supply chain teams are also directly affected. As part of its new company plan, AMC – the subsidiary in charge of purchasing in France – launched a vast training programme for buyers to help them identify promising innovations and more effectively support suppliers. The supply chain and logistics operations traditionally associated with retail are also evolving, in line with the shift to a more responsible, omni-channel model. “For us, the transformation process involves adopting new flow optimisation tools, based on data management and artificial intelligence, as well as changes in the way we work,” explains Clément Lubin, Supply Chain & Logistics Director for Casino, Franprix and Leader Price. “These days, rather than simply handling day-to-day orders, warehouse employees are trained to configure and control increasingly automated systems. In addition to enhancing efficiency, these systems also reduce our environmental impact.” ENCOURAGING CREATIVITY “Innovation is not just for the experts,” says Corinne Aubry-Lecomte, who heads the Production, Innovation, Quality and Supplier Mediation team. “That’s why we’ve introduced programmes that are designed to encourage creativity among all employees and instil a culture of innovation across all levels of the organisation.” One example is the Eureka Challenge, initiated in 2013, which encourages idea generation and product development among cross-disciplinary teams. Each year, the winning projects are tested in-store, with no guarantees of success. “Innovation can lead to success, but there are plenty of failures along the way,” points out Corinne Aubry-Lecomte. “That’s also part of the learning process.” —“Regulatory changes and new customer expectations have turned the purchasing profession upside down. We have therefore created a tailored training programme to enable 100 AMC employees to learn about new aspects of the business and provide support to suppliers on such key issues as innovation and CSR.” Isabelle Gaborit,Human Resources Director, Achats Marchandises Casino (AMC)3,400 EMPLOYEESbenefited from GPA Lab training in 2018The GPA Lab located in São Paulo continues to foster the innovation culture and showcase inspiring best practices. Around 75 internal events and conferences were organised in 2018, focusing in particular on agile work methods such as lean start-up and design thinking. The Lab’s “Innova Tracks” programme is supported by a network of around 20 ambassadors, responsible for stimulating innovation in all of the company’s segments and areas of expertise.FOSTERING WIDESPREAD INNOVATION THANKS TO GPA LAB E
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To increase agility,
keep pace with consumers and
provide innovative solutions
to their diverse expectations,
the Group encourages all of its
employees to take the initiative
and rethink the way they work.
Our team members
share their thoughts...
64
“The GPA Lab is a collaborative
space dedicated to digital
technology and innovation, a place
to think outside the box and a forum
where teams can express their ideas.
This is where all of GPA’s challenges
come together.”
Illan Israël
Head of Innovation,
GPA
“The project that we submitted
to Éxito’s in-house innovation
contest is an online platform
enabling exito.com marketplace
vendors to pool their logistics
operations.
We managed to develop the
technology and launch the
platform in just two months.”
Giorgio Rivera
Non-Food Business E-Commerce Director,
Éxito
“I'm one of the lucky AMC team
members participating in a work-
study programme to earn a Master’s
in Purchasing and Innovation from
Kedge Business School. It’s tough
but rewarding. The aim is to reinvent
our work methods and our
perception of the job.”
Manon Finkbeiner
Promotions Manager,
AMC
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66INNOVATION CULTURECASINO GROUP2018 ANNUAL REPORTFranprix: a new dining option for urban shoppers 01 › The large, sunlit eating area offers a range of ready-to-eat options. 02 › The friendlier atmosphere created by increased interaction with customers is accompanied by a more responsible approach, with a focus on organic and local products and a 30% reduction in energy use. 03 › Handy services, including parcel pick-up, photo printing and a newspaper stand, have been supplemented by the provision of complementary services, such as fresh herbs and bike pumps. 04 › Payment is made easier thanks to self-service checkout terminals, notably located in the store’s eating area. 05 › Best sellers include the self-service salad bar with ultra-fresh ingredients and the Franprix special, a hot meal that changes each day. 06 › A significant portion of shelf space is dedicated to bulk products, including less common items, such as herbal tea, hygiene products and dog biscuits. —030604050201 69AUGMENTED STORESCASINO GROUP2018 ANNUAL REPORT“WE ARE INVESTING IN TECHNOLOGY AND ARTIFICIAL INTELLIGENCE TO OFFER CUSTOMERS A RICHER, EFFORTLESS AND CUSTOMISED EXPERIENCE THROUGH AN OPEN SYSTEM THAT OFFERS A SEAMLESS BLEND OF PHYSICAL AND DIGITAL RETAIL.” —Chairman and Chief Executive Officer of CdiscountEmmanuel Grenier, S
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D igital retail’s meteoric rise has paved the
way for a more seamless customer experience,
more abundant offerings and simpler payment
methods that represent a major challenge for bricks
and mortar stores.
As France’s leading player in both e-commerce and
hyper-convenience urban stores, the Casino Group is
best placed to blend these two seemingly opposing
worlds. The digital transformation has gathered
considerable pace in the last two years. Apps combining
digital loyalty programmes, ultra-targeted promotions,
self-scanning and mobile payment, Cdiscount stores
in Géant Casino hypermarkets and new services
designed to simplify shopping are practical, concrete
solutions that appeal to customers and generate
significant results.
Other innovations and technologies are being
developed and rolled out to keep us at the helm of
tomorrow’s retail world.
50
Cdiscount stores
in Géant Casino hypermarkets
+59%
growth in online food sales
in 2018
2/3of customers
use the Casino Max app’s
payment function once
they’ve tried it
12
million downloads
of mobile apps in France
and Latin America
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7372AUGMENTED STORESCASINO GROUP2018 ANNUAL REPORTConnected stores on a human scale: practical innovationCommitted to a process of technological innovation and unceasing experimentation, the Group continues to digitalise its physical stores with a clear objective: simplify shopping, personalise the customer relationship and give teams a pivotal role.T ake a stroll down the aisles of a Casino supermarket, near a Vival checkout, around a Monoprix beauty drugstore, or an Extra, Pão de Açúcar or Carulla store, and you’ll see more and more customers with their smartphones. Notching up more than 12 million downloads, the mobile apps of the Group’s banners are truly central to its digital transformation.AN ECOSYSTEM OF MOBILE APPS “Today, the biggest strategic challenge for large retailers is to be close to their customers,” says Clément Contamine, CEO of Maxit. “That’s why the Group is making sure it also has its “finger on the button”, creating mobile apps that change the way customers shop and help personalise the relationship. The Casino Max app alone already records more than 2.5 million connections every month.” In-store digital systems allow the banners’ various apps to offer highly advanced features that do away with constraints. Features include self-scanning and immediate or deferred payment, which dispense with checkouts and digital loyalty cards. Its ecosystem of apps also helps the Group keep in constant contact with its customers, and give them discount coupons and targeted offers, customised shopping lists, and even special offers from major partner brands. It is a revolution that has enabled banners to do away with printed leaflets: Monoprix, which led the way, has saved 2,400 tonnes of paper and cut its marketing costs by 10% to 15%.COMBINING PHYSICAL AND DIGITAL RETAIL Developing food e-commerce is another way of deepening the relationship with customers. You can order your shopping on the Franprix app and have it delivered in 30 to 40 minutes, choose a recipe on Monoprix et Moi and receive the ingredients at home, or pick up your Monoprix.fr order at your local store at the appointed time. Our banners are steadily pushing back the boundaries between physical and digital retail.They are inventing hybrid models to suit all uses. One example is the 50 Cdiscount stores and their digital systems located in Géant Casino hypermarkets, which have spurred an average 25% increase in sales of high-tech equipment, electrical appliances and furniture. Another example of hybridisation is Le 4 Casino, a veritable phygital innovation lab, open 24/7. “In this store, conceived primarily as a place to spend time, technology keeps a very low profile, but is literally everywhere,” says Cyril Bourgois, Director of Group Strategy, Digital Transformation and Innovation, “and it’s always useful, consistently helping improve and enrich the consumer experience.” THE HUMAN TOUCH, THE MOST COMPELLING ASSET IN PHYSICAL RETAIL Despite being packed with digital technology, “augmented” stores remain resolutely human, and employees play a vital role. Being freed of certain tasks or work at the checkout, they have more time for real value added jobs and are on hand to advise and assist customers on a daily basis. They remain the stores’ most compelling assets, be it at service counters where they prepare and display products, in Franprix food service areas, at Monoprix reception desks, which have become urban service hubs, or at Géant Casino Cdiscount outlets. —“Our Pão de Açúcar Adega wine cellar offers customers a hybrid experience combining in-store hospitality and advice with a mobile app and e-commerce platform. That makes the concept right for all consumers, whatever their habits.” Frederic Garcia, Executive Director, Convenience Formats at GPA2,000 WINE, BEER AND SPIRITS referencesAs well as testing digital solutions that are revolutionising the customer experience with Le 4 Casino, the Group is also trying out the logistics of tomorrow at the Géant Casino in Pessac, Gironde. The hypermarket’s 14,000 square metres are a cocktail of the most advanced technologies, including robots to detect out-of-stock items, apps to track expiry dates, augmented reality stock displays, blockchain technology for product traceability and order-picking optimisation tools for drive-through customers. The best solutions will be rolled out on a large scale.LIFE-SIZE LOGISTICSEXPERIMENTS S
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From Monoprix reception desks to
Cdiscount stores in Géant Casino
hypermarkets and the controls of
the Franprix app, our banners are
leading the way in digitalisation
within the industry. Our employees
are not only keen to witness
change first hand, but are
instrumental in implementing it.
Our team members
share their thoughts...
74
“We’ve created our own back office
so that we can add new features to
the Franprix app to enhance the
experience for our customers
and make life easier for them, like
the Bibi! personalised benefits
programme or real-time
monitoring of express deliveries.”
Alexandre Nottin
Digital & e-commerce manager,
Franprix
“The Cdiscount stores are a whole
new challenge for the Géant
teams. Now they have the digital
tools to access the entire offering
online themselves and also advise
on high-tech products.
Our customers think it is an
excellent idea.”
Marie-Laure Minot
Manager of a Cdiscount store, Géant
Casino
“My job at the reception desk has
totally changed. I’m there to ensure
our customers take advantage of
our new services such as the
Monoprix.fr order collection service,
or La Poste Pick-up service where
they can pick up their parcels or
registered mail – and I never miss
the chance to put in a word
for Monop’easy!”
Laure Neda
Checkout manager,
Monoprix
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Le 4 Casino augmented store:
a totally unique experience
01 › A stone’s throw from the Champs-Élysées in Paris, Le 4 is the Group’s innovation lab and, in the words of the Institute
of Grocery Distribution, one of the “16 stores to visit in 2019” worldwide. 02 › Behind a quintessentially Parisian café terrace,
Le 4 offers the best of physical… 03 › and digital retail! Here, the connected cellar is designed to help customers choose.
04 › The range of fresh and delicatessen products raises the bar in terms of quality. 05 › The croque-monsieur bar provides
a typically Parisian snack. 06 › Everywhere, digital technology is used to make life simpler: from the picking wall for online
shopping to payment on the Casino Max app. 07 › Upstairs is home to the Cdiscount showroom, a selection of the site’s best
sellers, and a laid-back coworking space. —
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79A MORE AGILE MODELCASINO GROUP2018 ANNUAL REPORT“THE GROUP HAS EMBARKED ON A MAJOR STRATEGIC SHIFT. WE ARE FOCUSING OUR DEVELOPMENT ON A LEANER, MORE AGILE MODEL TO CREATE VALUE FROM OUR INTANGIBLE ASSETS: OUR BRANDS, OUR KNOW-HOW AND OUR CUSTOMERS.” —Deputy Chief Executive Officerin charge of operationsJulien Lagubeau I
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T he idea to install solar panels on our millions of
square metres of supermarket and car park
rooftops first arose in 2007. The result was an
intrapreneurial project that gave birth to GreenYellow,
which 10 years later has become a leader in green
energy operating 150 solar farms in eight countries.
A joint venture with Engie, GreenYellow welcomed
Bpifrance and Tikehau as shareholders in 2018.
The approach is now widespread: the Group is
committed to a policy of systematically extracting its
assets’ full value through specialised subsidiaries.
The wealth of daily transaction and web browsing
data collected by the stores and Cdiscount in France
are therefore refined by teams of data scientists at our
subsidiary 3W.relevanC. This unique insight into French
buying behaviour is now marketed on a depersonalised
basis to advertisers for targeted campaigns.
As for the tens of thousands of square metres of free
space in warehouses and store reserves, they are now
the playground of ScaleMax, a new subsidiary that is
using them for its data centres. While they may just be
sidelines today, these ideas are destined to become
major sources of profitability.
30
million profiles
in the Group’s
database in France
150,000
mini credits sold
by Banque Casino in 2018
20
data centres planned
by 2023
1
million sq.m
of solar panels installed
by GreenYellow
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8382A MORE AGILE MODELCASINO GROUP2018 ANNUAL REPORTRetail expertise, driving our value creationTo gain agility in a constantly shifting sector, the Group’s business model is changing to harness the potential of its tangible and intangible assets by promoting the development of potentially high-growth activities.F rom its high-performance digitalised super-markets and hypermarkets to its trend-setting urban convenience stores at the forefront of innovation, the Casino Group accelerated its refocus on buoyant business sectors in 2018. Its attractive brands are winning over more and more franchise partners. No fewer than 25 stores – hypermarkets and supermarkets – joined the Group in 2018. Franchising is becoming a major growth driver for the Group, which is determined to extract value from its intangible assets: its brands, the know-how of its teams and the relationship forged with its customers.AN ASSET LIGHT STRATEGY An asset-light approach is a way to boost the expansion of convenience banners, with 172 openings of franchised stores in 2018, or to transform the Cdiscount model from one of a distributor that buys, stocks, markets and delivers its products, to one of a service platform. “The sale of property housing the Group’s stores in 2018 was undertaken as part of the same asset-light strategy,” says Nicolas Joly, Managing Director of Casino Immobilier. The idea is to refocus on the most promising formats, be more agile and increase the return on know-how.NEW EXPERT SUBSIDIARIES At the same time, the Group is developing activities related to its retailer business, resulting in the creation of standalone entities. Some, like Banque Casino, aim to offer customers additional services, while others are designed to simplify and enrich the shopping experience via mobile apps. The experience gained with Casino Max has given birth to a dedicated entity known as Maxit. Incubated in real-life situations, these subsidiaries share a common feature. “Retailing is in our DNA,” says Catherine Vidal, CEO of Banque Casino. “Our role is to help our customers when they consume, with innovative payment and credit solutions.” Taking the notion further, Banque Casino and Maxit now market their expertise under a white label to other retailers, marking a shift from a traditional B2C business to a highly value-creating B2B activity. “Under the Group’s initiative, we are developing the most advanced features in Casino Max, using a test & learn approach,” says Clément Contamine, CEO of Maxit. “Retailers can choose the ‘bricks’ that best suit their customers’ expectations.” ENHANCED VALUE CREATIONAt the same time, the Group is exploring new sources of growth. “GreenYellow initiated its operations by enhancing the value created by the Group’s assets,” says Otmane Hajji, who heads up the energy subsidiary. “By installing photovoltaic panels on store and car park roofs, we have acquired extensive expertise in solar self-consumption in France. At the same time, we have developed a platform of energy efficiency solutions that significantly reduce energy use, enabling us to speed up the energy transition for our public and private-sector clients.” 3W.relevanC applies the same recipe by using the data from the banners’ physical and digital activity to generate advertising revenues. The newest of the Group’s subsidiaries, ScaleMax, is using the unused space available in reserves and warehouses to sell cloud computing services. Our first data centre opened in a Cdiscount logistics site south of Paris and houses calculation units for banks and animation studios, with the heat released by the servers reused to heat the warehouses. —“Banque Casino has moved from the physical world to the digital world for the benefit of the Group’s customers on the web. The next step is to monetise this know-how by marketing our staggered payments, our “helping hand” consumer loans and long-term lease offers to other players. Our B2B activity already works with over 80 retailers.” Catherine Vidal, Chief Executive Officer, Banque Casino€1.7 bnIN LOANS GRANTED by Banque Casino in 2018Its deep roots and vast network of banners with strong identities have enabled the Group to forge close links with French consumers. Every month, 46 million people pass through the stores’ checkouts, while Cdiscount attracts 20 million visitors. This reach is a tremendous asset, helping us know our customers better and personalise the relationship with them, but also allowing us to adopt a platform-based approach to let them access the offers of partner merchants, like Cdiscount does, or the cash-back service on the Casino Max app.BRAND LOYALTY, THE GROUP’S MOST HIGHLY VALUED INTANGIBLE ASSETS I
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Building on its legacy retailer
model, the Casino Group
has branched out in recent years.
These new business activities
foster the emergence of highly
value-creating professions
focused on digital technology,
which herald retailing in the future.
Our team members
share their thoughts...
84
“Developing the most advanced
features while helping customers who
are not digital natives adopt new uses
is the basic challenge of the apps
created by Maxit. For example, we have
focused on keeping the experience
simple so that everyone can use
mobile payments.”
Florence Le Héron
Head of new digital projects
and mobile payment,
Maxit
“For a fully digital bank, the challenge
in terms of user experience is the
conversion process:
ensuring that the path is smooth
enough to take the client right
through to the subscription process.
The site’s design is constantly
adjusted to reassure clients
and make things easier for them.”
Caroline Rosset
UX digital manager,
Banque Casino
“3W.relevanC’s strength is its
capacity to aggregate off-line
transaction data, (i.e., cash receipts),
and web navigation data.
Data scientists then step in to
process and enhance the data,
which provide very precise insight
into individual consumers and their
purchasing patterns.”
Nizar Fawal
Head of data insights,
3W.relevanC
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FRANCE
BANNERS
AND
BRAZIL
SUBSIDIARIES
COLOMBIA
URUGUAY
INDIAN OCEAN
ARGENTINA
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8,962
stores in France
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CONVENIENCE
BANNERS
Franprix
Le Petit Casino
Casino Shop
Vival
Spar
Sherpa
PREMIUM
BANNERS
Casino Supermarchés
Monoprix
Naturalia
Monop’
Le Drugstore Parisien
HYPERMARKETS
Géant Casino
FRANCE
RETAIL
E-COMMERCE
Cdiscount
Sarenza
RESTAURANTS
St. Once
À La Bonne Heure
Cœur de Blé
DISCOUNT
BANNERS
Leader Price
75,500
employees
CONCEPT
Human scale hypermarkets, leading food brands
with premium traditional food sections, local
produce and a vast organic product range. The
non-food selection, presented in a connected, user-
friendly boutique format, highlights apparel and
housewares, drawing on the expertise of Cdiscount.
FIGURES 122 stores / 15,900 employees
IN 2018
• More than 50 Cdiscount boutiques rolled out –
specialised in tech, home appliances and furniture
– featuring a range of digital services. Creation of
in-store pop-up shops, for example a toy area at
Christmas.
• Redesign of housewares and apparel corners.
• Installation of corners devoted to Leader Price
private-label products.
• Launch of the cashback service, allowing
customers to get cash back on their payment card
at self-checkout.
CONCEPT
With its convenience supermarkets, the banner
offers its customers a reinvented shopping
experience focused on taste: high-quality fresh
produce, food services, innovative digital solutions,
and more.
FIGURES
442 stores / 10,500 employees
IN 2018
• Set-up of the first all-organic meat sections and
roll-out of pastry and baked goods made directly in
the store.
• Creation of an Infarm urban vegetable garden.
• 24/7 service launched at the Lyon Gambetta
Casino Supermarket.
• Development of the non-food range with capsule
housewares and apparel collections.
• Launch of the Le 4 store concept in Paris, an
innovation lab that uses digital technology to
enhance the customer experience.
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CONCEPT
Omni-channel leader of town and city centres,
Monoprix has built a one-of-a-kind relationship
with its urban customers, offering unique assort-
ments and private-label food, beauty, fashion and
houseware items.
FIGURES
314 stores / 20,500 employees
IN 2018
• Gradual substitution of certain food products
under its private labels – dairy, chicken, eggs,
bananas – with more ethical products that respect
the environment and animal welfare.
• Democratisation of fashion by working with
reputed designers, such as Alexis Mabille, Maison
Château Rouge, Marion Lesage.
• Launch of the Monoprix shop on Amazon Prime
Now to make life easier for people living in cities,
and nationwide roll-out of Monop’easy, a mobile
payment app that lets customers skip checkout.
CONCEPT
Leader Price discount supermarkets stand out
for their balanced selection of more than 4,000
products, including 77% under its private label, built
with a constant focus on quality at the right price.
With its new store concept, Leader Price makes
shopping a pleasant experience.
FIGURES
726 stores / 4000 employees
IN 2018
• More than 120 stores totally transformed into
Next concept stores: fresh produce, organic
products, a new rotisserie grill and deli section,
seafood counter, and wine and spirits cellar, all
showcased in a totally redesigned space.
• Continued development of the Sooa beauty brand,
award-winner at the 2018/2019 Victoires de la
beauté, with the launch of Sooa Nature, a range of
16 certified organic or natural cosmetic products.
CONCEPT
Franprix is the convenience banner of major towns
and cities. Its continuously evolving stores meet the
needs of city dwellers who want quality and
innovation, with a comprehensive food range and
areas where customers can come to relax, socialise,
eat and enjoy convenience services.
FIGURE
894 stores
IN 2018
• Launch of the innovative, responsible and adaptive
“Darwin” store model, with more prepared food
(salad bar, warm dishes, etc.) and services (bike
pump, language translator, delivery pick-up in the
customer’s absence, lockers, and more).
• Development of more food tech partnerships.
• First store opened in Brussels.
• More than 1.2 million downloads of the Franprix
app.
• 40 awards including MAPIC Awards for the Darwin
concept and Taste of the Year awards for six
Franprix products.
CONCEPT
FIGURES
IN 2018
This multi-specialist French e-commerce leader
democratises access to the best everyday products
and services, designed as a platform that brings
together 9 million customers, 10,000 vendors,
40 million products and an ecosystem of industrial
partners and startups.
20 million unique visitors / 1,900 employees
• On-demand delivery launched in Paris, in partner-
ship with Chronopost and Stuart.
• International delivery kicked off in Belgium,
Germany, Italy and Portugal.
• Launch of Cdiscount Voyages.
• Partnership with the non-profit organisation Envie,
for the recycling, repair and resale of returns.
• First group of startups completed the banner’s
supply chain incubator programme, The Warehouse.
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CONCEPT
Naturalia is one of France’s first organic food
chains. Its offering builds pleasure into the organic
experience with more than 10,000 products,
including fresh produce, dry goods, natural
cosmetics and dietary supplements.
FIGURES
IN 2018
188 stores / 1,380 employees
• 26 stores opened.
• Redesigned packaging for the 150 private-label
products in the spirit of the banner’s slogan, “Feel
free to be natural”. The new identity inspired by
1970s graphics gave the logo and the store façades
a new look.
• Creation of the organic and wellness store
concept dedicated to alternative therapies,
Naturalia Origines, with spaces available where
c u stom ers ca n m ee t w i th n a t u ro pa ths for
personalised advice.
CONCEPT
A pioneer of the French-style convenience concept,
monop’ responds to the needs of active city
shoppers, with a large selection of adapted
products and services and extended store hours.
FIGURES 188 stores / 1,383 employees
IN 2018
• Roll-out of traditional stands with cold cuts,
cheese and deli products.
• Development of the Food to Go line, a range of
healthy, affordable prod ucts ( ready- made
sandwiches, salads, soups, sliced fruit and
desserts).
CONCEPT
Operating in 29 countries in Europe with a selection
of more than 650 brands and 40,000 models,
Sarenza is the leading online fashion destination.
FIGURES
29 countries served / 240 employees
IN 2018
• Excellent service quality: Sarenza ranked fifth for
customer service in the 2018 Opinion Way survey
(and third out of digital native brands).
• Launch of the Made by Sarenza capsule collec-
tions with inspiring women designers, including
Valentine Gauthier, Elise Chalmin and Elsa Muse.
CONCEPT
A whole new store concept devoted to well-being,
to keep in step with urban vitality. The banner
specialises in beauty products, personal care,
services and “little extras”, drawing on the expertise
of L’Oréal.
FIGURE
2 stores
IN 2018
• Two first stores opened in June in two of Paris’s
legendary shopping districts.
CONCEPT
This network of convenience supermarkets in the
heart of towns and cities takes a human approach
to retail. Made affordable through numerous
promotional campaigns, the selection emphasises
local producers, scoop-and-weigh services and
private-label products.
FIGURE
853 stores
IN 2018
• Extension of the range of organic and eco-
responsible products.
• Launch of the Casino Max app and personalised
deals.
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Based on a convenience store concept adapted to
each region, Vival is a multi-service store that
fulfils its customers’ needs and provides locals with
a place to meet and socialise.
FIGURE
1,660 stores
IN 2018
• Roll-out of the new versatile concept focused on
people, sustainability and convenience. This brings
a traditional charm to the stores and keeps people
coming throughout the year.
• 200 VivalLivres libraries set up.
CONCEPT
Exclusively located in mountain regions, the banner
embraces the values of this lifestyle: nature,
freshness, vitality, authenticity and performance.
Sherpa is geared towards the winter sports market
and is becoming the number one store at ski
resorts.
FIGURE
117 stores
IN 2018
• Continued expansion with five stores opened.
• Development of a range of products and services
adapted to mainly foreign customers who enjoy
sports and want to keep up with the latest trends.
CONCEPT
Building on the banner’s international reputation,
Spar convenience stores and supermarkets are
leaders in tourist areas, where their selection of
local, regional and traditional products highlights
the retailer’s expertise.
FIGURE
853 stores
IN 2018
• Major tour of ski resorts (February) and sea resorts
(July) with events held at the slopes and along
beaches.
• Success of the loyalty programme.
CONCEPT
Firmly rooted in the sport industry, this banner
s p e c i a l i s i n g i n eve n t f o o d s e r v i c e s h o l d s
concessions with major French stadiums and
racetracks. St Once also offers catering services
and a wide choice of meal boxes designed for
business customers.
FIGURES
IN 2018
10 main kitchens / 180 employees
• Launch of the first Catering collection.
• Development of products and services for stadium
spectators.
• Launch of new, compact and fully recyclable meal
tray packaging for business customers.
CONCEPT With its sandwich and snack bars located in town
and city centres and business complexes and
districts, Cœur de Blé provides original, delicious
recipes for a tasty and balanced meal made from
ingredients carefully selected by the banner.
FIGURE
83 outlets
IN 2018
• Seasonal recipes.
• Expanded range focused on eating well, eating
healthily and eating delicious food.
• Adaptive selection: implementation of monthly
programmes allowing customers to try regional
specialities.
CONCEPT
These restaurants located in suburban business
districts serve generous portions of simple, healthy
food in a friendly atmosphere, an offer adapted to
all tastes and budgets with a broad selection of
warm dishes and all-you-can-eat buffets.
FIGURE
98 restaurants
IN 2018
• Concept rolled out at two motorway service
stations.
• Test of the new Espace concept, offering standard
restaurant service, without trays, for all customer
categories: children of all ages, young adults, etc.
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COLOMBIA
PREMIUM
BANNERS
Carulla
HYPERMARKETS
Éxito
DISCOUNT
BANNERS
Surtimax
Super Inter
Surtimayorista
RETAIL
PROPERTY
Viva
3,147
stores
BRAZIL
PREMIUM
BANNERS
Pão de Açúcar
HYPERMARKETS
Extra
CONVENIENCE
BANNERS
Minuto
CompreBem
Extra supermarkets
DISCOUNT
BANNERS
Assaí
CompreBem supermarkets
Extra supermarkets
INTERNATIONAL
RETAIL
ARGENTINA
HYPERMARKETS
Libertad
CONVENIENCE
BANNERS
Mini Libertad
INDIAN
OCEAN
CONVENIENCE
BANNERS
Douka Bé
Supermaki
DISCOUNT
BANNERS
Jumbo
Supercash
URUGUAY
PREMIUM
BANNERS
Disco
Devoto
HYPERMARKETS
Géant
151,200
employees
96
COLOMBIA
CONCEPT
Carulla, a premium supermarket and convenience
store banner, is the Colombian specialist in quality
fresh produce displayed in an enhanced market
area with traditional food sections, imported
gourmet products and a vast selection of sustain-
able local products.
FIGURES
98 stores / 5,000 employees
IN 2018
• Roll-out of Carulla FreshMarket: six stores
converted to the concept in Colombia’s major cities.
• Set-up of the spirit cellar and the first Carulla
cooking school opened in Barranquilla.
• Record results in the Quality Service Audit
customer satisfaction survey, with a score of
4.50 out of 5.
COLOMBIA
CONCEPT
Colombia’s long-standing No. 1 retailer, Éxito
addresses a broad customer base with a network
including hypermarkets, supermarkets and conven-
ience stores. It has built up a locally produced
apparel line which has become an industry leader,
and is developing its e-commerce business through
its exito.com website.
FIGURES
253 stores / 22,000 employees
IN 2018
• Creation of the ultra innovative Éxito Wow
hypermarket concept, which brings customers a
new experience by combining the best of physical
and digital retail, with the first three stores opened
in Envigado, Bogotá and Medellín.
• Launch of the new Éxito app, designed to develop
services and make customers’ lives easier.
• Success of the “Precio Insuperable”: lowest prices
guaranteed on over 200 products.
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CONCEPT
Very popular supermarkets due to their competitive
offering of quality food products, Surtimax and
Super Inter enjoy complementary geographical
locations. Both banners also support 1,300 local
partner shops, the “Aliados” networks.
FIGURES
IN 2018
185 stores / 4,730 employees
• Renovation of Super Inter stores with expanded
meat, fruit and vegetable sections, redesigned
customer journey and upgraded refrigeration
systems.
• Synergies strengthened between the banners to
share best practices in fresh produce.
• Development of scoop-and-weigh services.
COLOMBIA
CONCEPT
Viva Malls is one of the retail property leaders in
Colombia. Its local centres serve nearly 1,100 retail
tenants and bring consumers a variety of cultural,
sports and leisure activities.
FIGURES
IN 2018
15 shopping centres / 18 galleries
• Opening of Viva Envigado, Colombia’s largest
business and shopping centre, and Viva Tunja,
totalling 113,000 sq. metres of rental floor space.
• Launch of new service and activity concepts: Viva
Park amusement park, Viva Sports complex, Musa
entertainment venue, etc.
• LEED environmental certification awarded to the
Viva La Ceja centre, whose solar farm covers the
energy consumption of its public areas.
COLOMBIA
CONCEPT
This cash & carry banner offers professional and
private customers a comprehensive selection,
mainly including fresh produce, at the lowest prices.
Surtimayorista uses efficient processes and
logistics suited to bulk purchases.
FIGURES
IN 2018
18 stores / 520 employees
• Continued expansion with six cash & carry stores
opened, mainly in Bogotá and the northern coast.
• Creation of the Bodega Surtimayorista conve-
nience concept, featuring an assortment of basic
products, with three stores opened.
BRAZIL
CONCEPT
Now operating in 18 Brazilian states, Assaí
Atacadista is a cash & carry operator for small
retailers and restaurants, as well as individuals
drawn to low wholesale prices. Stores offer more
than 7,000 products from major brands: dry goods,
fresh produce, beverages, packaging, home and
garden, hygiene and cleaning products.
FIGURES
144 stores / 35,000 employees
IN 2018
• Continued progress in the expansion plan, with
18 stores opened.
• Success of the Passaí credit card, with 500,000
cardholders who benefit from financial services and
access to wholesale prices, applied even to small
quantities.
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100101CASINO GROUP2018 ANNUAL REPORTINTERNATIONAL RETAILBRAZILCONCEPT The banner meets all the needs of Brazilian shoppers with nationwide networks of two store formats, Extra Hiper and Extra Super, which feature a wide selection of quality food products, including those under its private label, traditional food sections, and services. Extra Hiper has added home appliances, apparel and housewares to its offering. Extra also develops Mercado Extra and Mini Extra stores in São Paulo and Recife.FIGURES 112 hypermarkets / 151 supermarkets 23 Mercado stores / 181 convenience storesIN 2018 • Success of the Clube Extra digital loyalty programme and personalised deals. • Conversion of 23 São Paulo supermarkets to the new Mercado Extra concept, based on attractive prices with a fresh produce area and traditional food sections.BRAZILCONCEPT The latest concept from GPA, CompreBem is a new supermarket model rolled out with a regional focus to better meet consumers’ needs. The banner combines a relevant selection and quality local fresh produce and food services, along with modern payment solutions.FIGURES 13 stores / 1,500 employees IN 2018 • Creation of the banner and conversion of 13 Extra Supermercado stores. • Installation of self checkouts offering card and mobile payment options.BRAZILCONCEPT Pão de Açúcar convenience stores provide custom-er advice, sustainable consumption options, differ-entiated assortments, and an elegant atmosphere, with stores located in São Paulo and Recife.FIGURES 85 stores / 1,300 employees IN 2018 • Success of the Pão de Açúcar Mais digital loyalty programme and its personalised deals.BRAZILCONCEPT A sustainable consumption pioneer in Brazil, Pão de Açúcar sets itself apart with a comfortable shopping experience at its premium urban supermarkets, its innovative services, such as expert advice at the wine cellar and cheese counter sections, and its active loyalty programme, Pão de Açúcar Mais. FIGURES 186 stores / 16,000 employees IN 2018 • Roll-out of the Geração7 concept, which refocuses the store on the fresh food section, healthy food products and scoop-and-weigh dry goods. • Launch of gourmet meal kits with Cheftime. • Creation of shop-in-shop points showcasing specialist banners. 102103CASINO GROUP2018 ANNUAL REPORTINTERNATIONAL RETAILURUGUAYCONCEPT Operating in the capital Montevideo and Punta del Este, Disco supermarkets meet the needs of city dwellers and holiday makers with a vast food offering, and is extending the FreshMarket store concept focused on fresh food, snacks and responsible consumer habits.FIGURES 29 stores / 2,400 employees IN 2018 • Stepped up promotional programme through regular thematic campaigns. • Continued conversion of stores to the FreshMarket concept and two new FreshMarket stores opened.ARGENTINACONCEPT Located inside Paseo shopping centres, Libertad hypermarkets develop attractive offerings, mainly through synergies with Disco, which have produced the successful FreshMarket and Home concepts. FIGURES 15 hypermarkets / 12 convenience stores IN 2018 • Expansion of concepts installed at Rivera Indarte: FreshMarket market area, Home section and a mobile phone corner store. • Acceleration of the omni-channel strategy and home delivery. URUGUAYCONCEPT With its supermarkets and convenience stores located in Montevideo and Punta del Este, the banner brings a quality food offering and non-food assortment focused on pleasure purchases, embodying the Home concept. FIGURES 24 supermarkets / 34 Devoto Express stores IN 2018 • Roll-out of the FreshMarket concept and expan-sion of the market area. • Development of the omni-channel strategy with the creation of a mobile shopping journey.CONCEPT Jumbo hypermarkets and Score supermarkets are the leaders on Reunion Island, with a primarily food-based range featuring nearly 3,000 Casino brand products and a network of 17 click & collect locations. The banners are also established in Mauritius, Mayotte and Madagascar.FIGURES 13 hypermarkets and 29 supermarketsIN 2018 • Jumbo was repositioned to focus on the banner’s island origins, “Always Ansanmb”, with a new retail strategy introducing festive events. • Extension of the organic product range and growth in sales.REUNION, MAURITIUS, MAYOTTE, MADAGASCARCONCEPT Supercash is a cash & carry banner for food industry professionals, small shops and fast food restaurants.FIGURE 5 storesREUNION ISLANDCONCEPT Douka Bé’s small convenience store format caters to city dwellers with low prices and an offering to cover everyday needs.FIGURE 25 storesIN 2018 • Continued expansion with four stores opened and conversion of one Snie store.MAYOTTECONCEPT Active in Antananarivo, Supermaki is a network of neighbourhood shops associated with Jumbo Score.FIGURE 42 storesIN 2018 • Continued brisk development, with 12 stores opened.MADAGASCARCONCEPT This innovative cash & carry concept offers retailers 3,000 products at low prices and also attracts cost-conscious customers.FIGURES 1 store / 80 employees IN 2018 • Inauguration of the first store on 28 March 2018, in Douala. • Improvement of the store concept via the creation of an innovative meat section.CAMEROON I
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CONCEPT
IN 2018
Accelerating the energy transition, GreenYellow
addresses all needs across the energy management
spectrum. Its expertise covers all the factors that
go into the consumer’s energy bill: decentralised
energy production, guaranteed energy consumption
reductions with the Energy Performance Contract
(CPE), and energy services, which aim to optimise
energy purchasing and consumption monitoring.
FIGURES
150 solar farms
1,500 CPEs
190 MWp in installed capacity
• Joint venture set up with Engie to create the
French leader in energy self-consumption, Reservoir
Sun.
• The Indian Ocean region’s largest solar farm
opened in Ambatolampy: 74,000 sq. metres of solar
panels for a power capacity of 20 MWp.
• 24% stake in the share capital invested by BPI
France and Tikehau Capital to accelerate inter-
national growth.
• Three-year contract signed with AccorHotels to
manage its energy purchases, optimise its energy
contracts and monitor energy use at hotels
operated under all AccorHotels brands in France.
• Four solar power plants installed in Latin America
at the new Assaí stores in Brazil and three plants at
Viva shopping centres in Colombia.
• 7,500 sq. metres of solar panels installed on
the roof of a Société des Boissons factory in
Casablanca, Morocco, with a power capacity of
596 kWp.
RENEWABLE
ENERGY
GreenYellow
Reservoir Sun
FINANCIAL
SERVICES
Banque Casino
NEW BUSINESS
ACTIVITIES
DATA
3W.relevanC
DIGITAL
SOLUTIONS
Maxit
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106107NEW BUSINESS ACTIVITIESCONCEPT The Group’s digital factory, Maxit develops technological and marketing expertise via the Casino Max app, which it provides for banners and promotes as a service for other retailers. FIGURE 2.5 million app downloads IN 2018 • Created in September 2018, following on from the success of Casino Max, with more than 350,000 monthly unique visitors. • Development of the Leader Price and Jumbo Score Max apps launched in early 2019, offering personalised deals, payment solutions and self-scanning. • Roll-out of drive-to-store features to integrate deals from partner banners, and a platform for targeted promotions aimed at industrial customers. • Creation of Bingosino, the Group’s multi-banner gaming app.CONCEPT Expert in data, digital advertising and direct marketing, relevanC handles all transactional and digital data for Group banners, to generate reports for advertisers that help them better understand customers, target advertising actions and measure performance. FIGURE 2.5 million transactions analysed per day IN 2018 • Merger with 3W, Cdiscount’s advertising unit, to form the inventory monetisation and transactional data leader under the 3W.relevanC brand. • Creation of a unit to sell physical advertising space at Group stores. • Launch of a web-based data visualisation platform available by subscription to advertisers, agencies and research institutes.106107CASINO GROUP2018 ANNUAL REPORTCONCEPT Banque Casino is a customer-driven, online-only neobank and leader in web and mobile payments, also offering split payment, instant loans, bank cards and insurance. Banque Casino also develops innovative, custom-made services for physical and online retailers, including Cdiscount, MisterFly, Oscaro, Vide Dressing and Casino group banners. FIGURES 3 million customers €1.7 billion in loans granted in 2018 IN 2018 • Launch of instant loans via the Lydia app. Disruptively fast and simple, this loan is available for between €100 and €1,000, and repayable within three months. • Implementation of payment by instalment service at physical stores. • Continued roll-out of split payments with more than 70 partner retailers. • Launch of payment in several instalments with the Casino Max application. • Launch of property loan insurance. • Overhaul of all service subscription procedures, especially via mobile, and implementation of a chatbot feature. • Collaboration with startups to identify innovations through a partnership with Swaze and France FinTech. CSR GOVERNANCE
NUMBER OF EMPLOYEES
SOCIETAL
PERFORMANCE
“CSR SPIRIT" CONTINUOUS
IMPROVEMENT PROGRAMME
NON-FINANCIAL RATING
PERFORMANCE MONITORING
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111110SOCIETAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTS erving the general interest has always been the Casino Group’s top priority. Aware that its activities must have a positive impact for all its partners and for the environment, the Group takes particular care to meet the growing demands placed on companies by consumers and citizens.The social and environmental responsibility programme is a strategic driver of long-term and trusting relationships with all stakeholders. It serves not only to increase economic, social and environmental performance, but also to strengthen employee motivation and attract talents. A COMMITMENT AT ALL LEVELS OF THE COMPANY The CSR programme is built on 15 priority actions determined by stakeholder expectations, impacts on the Group’s activities and prospects for the future. Managed at the highest level by the Executive Committee, it is applied throughout the Group. Since 2018, two very practical criteria have been factored into the calculation of managers’ variable compensation: the increase in the proportion of women in management and the reduction in electricity consumption. RESPONSIBLE CONSUMPTION, THE GROUP’SRAISON D’ÊTREIn 2018, the Group took several practical initiatives designed to promote better consumption, better eating and better production. Our aim is to ensure that all our customers have access to healthy and sustainable food, including those on a low income.While increasing its organic offering – nearly €1 billion in net sales in 2018 – the Group took action this year to strengthen its responsible product line on several fronts. The Casino brand extended its pesticide-free range of products. Residues are quantified and controlled by an independent laboratory. The Casino Group also launched its first animal welfare label in partnership with three animal welfare organisations. REDUCE PLASTIC PACKAGING 2018 was also marked by initiatives to reduce the use of plastic packaging. Franprix was the first banner to stop selling disposable plastic products (plates, cups, etc.). In Colombia, Éxito stopped the sale of plastic straws and stirrers, and cut the distribution of single-use plastic bags by 34%. Meanwhile, Monoprix announced that it would stop handing out advertising leaflets. At Group level, the signing of the National Pact on Plastic Packaging will take us even further in 2019. —The CSR programme, driving growthACKNOWLEDGED EFFECTIVENESS15 PRIORITY ACTIONS FOR THE CSR CONTINUOUS IMPROVEMENT PROGRAMMETRUSTED PARTNER■ Strengthen ethical social compliance■ Support local production channels■ Promote the CSR initiatives of suppliersCOMMITTED EMPLOYERENVIRONMENTALLY COMMITTED GROUP■ Promote diversity■ Help young people enter the workforce■ Provide growth opportunities for employees■ Take action for health and well-being at work■ Reduce greenhouse gas emissions■ Increase energy efficiency■ Reduce and recover wasteRESPONSIBLE RETAILERCOMMUNITY OUTREACH■ Take action to protect consumer health■ Encourage consumption that is respectful of the environment and biodiversity■ Combat food waste■ Develop foundation programmes■ Develop solidarity partnershipsIn 2018, non-financial rating agency Vigeo Eiris gave the Casino Group an A1+ rating, reflecting its status as one of Europe’s most committed companies on CSR issues. 112113SOCIETAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTThe Casino Group is committed to combating all forms of discrimination. Convinced that diversity is a driver of business performance, it implements an assertive strategy designed to facilitate the recruitment of people from diverse backgrounds, ensure equal opportunity at every level of the organisation and foster a sense of community. After being the first retailer to obtain the Diversity Label from the French authorities in 2009, the Group was awarded the Workplace Equality Label in 2013 and continues to pursue its commitments in this area and achieve tangible results. The number of employees classified as disabled has increased by 21% since 2015, and the percentage of women managers reached 38.9% in 2018. To further foster a sense of community and ensure harmonious relations between all stakeholders, the Group has launched a programme to combat disrespectful behaviour. Whether aimed at employees, customers or service providers, incivilities appear to be on the rise. Guidelines have been prepared to help employees recognise the different types of incivilities and identify their causes and consequences, so that they can handle such behaviour more effectively. MOTIVATING TEAMS THROUGH CARING MANAGEMENT Team cohesion also comes from promoting the well-being of employees. True to its values and its tradition of social innovation, the Casino Group advocates caring management practices that aim to reduce stress, thereby improving team performance and ensuring the company’s success. To translate these commitments into concrete initiatives that benefit the company, a comprehensive programme to promote caring management is supported by the Group Executive Committee, at the highest level of the organisation. Close to 5,000 managers have been trained in caring management practices. In addition, a network of “buddies” has been set up in France. Present in all entities, they form a caring community of on-the-ground supporters who are attentive to other employees' needs. —Human resources: practical initiatives to promote cohesion800 Since 2016, the Group has been supporting the initiatives led by non-profit organisation UN Women France to end violence against women. During the the annual “Orange Day” campaign, the Group implements a vast programme to collect donations from customers on behalf of the organisation. In addition, several of the Group’s banners have taken the initiative to print the national hotline number – 3919 – for women who are victims of violence on the bottom of every receipt. COMMITTED TO COMBATING VIOLENCE AGAINST WOMENCreated for managers in 2018, this guidebook is designed to convey the basic idea that recruitment is about skills, not about whether or not the applicant has a disability. The 40-page booklet challenges preconceived notions in order to eliminate discrimination from the recruitment process and provide a clearer picture of the rights of people with disabilities.A GUIDEBOOK TO DISABILITY IN THE WORKPLACE“BUDDIES”These on-the-ground supporters listen to other employees and steer those who may be in difficulty in the right direction, to the occupational physician, for example, or to the HR department, or a support and assistance platform. SUPPORTING FRANCE’S NATIONAL GUARDTo contribute to national security and ensure harmonious relations within the country, the Group has signed an agreement with the French Ministry of the Armed Forces to make it easier for employees who are members of the military reserve to carry out their duties. Casino received the National Guard Award in recognition of this commitment in 2018. 115114SOCIETAL PERFORMANCECASINO GROUP2018 ANNUAL REPORT92% 8% France(2)94% 6% Group49.5% 31.5% Colombia52.5% 38.9% Group80% 20%Colombia83%17%Group Consolidated workforce by country(1) Consolidated workforce by age(1)■ 32%France(2)■ 39%Workforce aged under 30■ 14%Workforce aged over 50■ 17%Colombia■ 5%Other(3)COMMITTED EMPLOYER78% of the consolidated workforce is based in France and Brazil.Reflecting its commitment to bringing young people into the job market, Casino has more than 84,600 employees under the age of 30. Consolidated workforce by type of employment contract (permanent/fixed term)(1)Workforce by full-time/part-time employment(1)89%11%Other(3)77%23%Other(3)90%10%Colombia96%4%Brazil91%9%Brazil73%27%France(2) ■ % of permanent employees■ % in full-time employment■ % of fixed-term employees■ % in part-time employmentA large majority of Casino Group employees (94%) are on permanent work contracts.Most Casino Group employees (83%) work full time.Representation of women in the consolidated workforce and in management by country(1)52.0%24.1%Other(3)50.9%32.3%Brazil56.7% 41.3% France(2)■ % of women employees■ % of women in managementThe Group is active on the full range of workplace equality issues, including gender diversity across job categories, career management services for women, fairness in human resources processes (pay, training, hiring and promotions) and parenthood. Casino was awarded the “AFNOR Workplace Equality Label” in 2013.In 2016, the Group adopted the Women’s Empowerment Principles backed by UN Women.■ 46% Brazil■ 47% Workforce aged 30 to 50CSR performance monitoring(1) Total workforce under permanent or fixed-term contracts at 31 December 2018.(2) France: Casino, Franprix, Leader Price, Monoprix, Cdiscount.(3) Libertad (Argentina), Disco and Devoto (Uruguay). E
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ENVIRONMENTALLY COMMITTED GROUP
Change in the number of work-study trainees
6,964
+5%
7,313
+17%
8,532
In 2018, more than 8,500 young
people were welcomed into the
Group on combined work-study
or apprenticeship contracts,
an increase of 23% compared
with 2015.
The Group is pursuing an active
policy in favour of the
employability
of young people.
Change in greenhouse gas emissions in absolute value(1)
Scope 1+2
Scope 2
Scope 1
Since 2009, the Group has been
monitoring the carbon footprint
of its activities.
The emissions associated with the
consumption of refrigerants and
electricity represent about 84% of
its Scope 1 and 2
greenhouse gas emissions.
2016
2017
2018
tonnes of CO2 equivalent
500,000
1,000,000
1,500,000
(1) Average coverage rate in sq.m of retail space for Scope 1 and 2 emissions: 90% in 2018,
86% in 2017.
■ 2018 ■ 2017 ■ 2016
Employees with recognised disabilities by country(1)
■ 49%
France(2)
■ 45%
Brazil
■ 5%
Colombia
■ 1%
Other(3)
(1) Total workforce under permanent or fixed-term contracts at 31 December 2018.
(2) France: Casino, Franprix, Leader Price, Monoprix, Cdiscount.
(3) Libertad (Argentina), Disco and Devoto (Uruguay).
The Group employs 8,134 people
with disabilities, an increase of 21%
since 2015, a positive outcome of
programmes in place for several
years.
In Brazil, GPA has increased
the number of disabled employees
by 61% since 2015.
GPA banner Assaí,
which is implementing a growing
number of employee awareness and
training initiatives, ended 2018 with
5.3% of its employees classified as
disabled, an outstanding
achievement for the retail industry
in Brazil.
Change of the volume of waste recovered in tonnes
200,000
150,000
100,000
50,000
Group
Cardboard
Plastic
Organic
waste
Other
non-hazardous
waste(1)
The volume of waste recovered in
stores and warehouses increased
by 11% between 2017 and 2018.
Cardboard accounts for more
than 70% of all recovered waste.
■ 2017
■ 2018
2017 data excluding Multivarejo
and Naturalia.
2018 data excluding Devoto Disco
and Naturalia.
(1) Other non-hazardous waste: mainly
wood, bone and tallow, used food oils,
scrap and other metal.
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L
A
U
N
N
A
8
1
0
2
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ENVIRONMENTALLY COMMITTED GROUP
Change in energy efficiency by Group operating unit in kWh/sq.m of retail space in 2018
Number of certified food products obtained from organic farming
598
-5%
566
2015
2018
RESPONSIBLE RETAILER
Improvements observed are
attributable to the continued
introduction of energy
performance contracts in all
countries and the implementation
of energy management in
accordance with the
recommendations of ISO 50001.
The Group’s average electrical
intensity declined by 1%
between 2017 and 2018.
20,000
15,000
10,000
5,000
To support organic farming and
reduce the use of pesticides,
the Casino Group is extending its
range of certified organic
products, with more than 20,800
items available in 2018, an
increase of 27% compared with
2017. Organic products are sold in
all of its banners, including
discount stores, to make them
accessible to all.
The Casino Group has set itself
the target of generating €1.5
billion from the sale of organic
products in 2021.
Number of national-brand and private-label products certified as sustainable(*)
Group
France
Brazil
Colombia
Other(1)
■ 2017
■ 2018
(1) Products sold by Libertad (Argentina), Disco and Devoto (Uruguay).
30,000
24,000
18,000
12,000
6,000
Committed to marketing a range
of products that are more
respectful of the environment and
biodiversity, the Casino Group
sells more than 30,000 certified
products its stores (+18%
compared with 2017).
Group
France(1)
Brazil
Colombia
Other(2)
■ 2017
■ 2018
(1) Products sold by Casino, Monoprix/Naturalia, Franprix, Leader Price and Cdiscount.
(2) Products sold by Libertad (Argentina), Disco and Devoto (Uruguay).
(*) “Sustainable” products include those identified by a label resulting from organic farming, fair trade products, products with certification
attesting to an environmental progress approach, including MSC, NF Environment, FSC, PEFC and European Ecolabel labelling.
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TRUSTED PARTNER
NON-FINANCIAL RATING
Number of ICS audits performed in plants involved in the production
of private-label products for the Group
1,245
+17%
1,460
The Group’s objective is for all of
its plants to be covered by an ICS
audit performed within the last
two years.
2017
2018
FTSE4GOOD
VIGEO
ROBECOSAM
CDP
3.9/5
4/5
2.9/5
58
69
67
67
66*
B
B
B
The Group’s inclusion in these SRI indices, which comprise
the top performing companies in terms of social,
environmental and governance criteria, demonstrates
its strong commitment to CSR.
With an A1+ rating from Vigeo Eiris, the Casino Group ranks
first among the 43 companies in its sector.
In 2018, the Group was part of the following indices:
• FTSE4GOOD
• Ethibel Sustainability Index ESI
• STOXX Global ESG Leaders indices
• BBFAW Business Benchmark on Farm Animal Welfare
• For the sixth consecutive year, Grupo Éxito featured in the
DJSI Emerging Markets index, which rewards the best-
performing companies each year based on economic,
environmental and social criteria.
COMMUNITY OUTREACH PROGRAMMES
* Change in rating methodology.
■ 2018 ■ 2017 ■ 2016
Donations of foodstuffs in tonnes
15,394
18,612
21,911
2016
2017
2018
In 2018, the Group’s stores and warehouses donated more
than 21,900 tonnes of food products, the equivalent of more
than 43 million meals (+18% compared with 2017 on a
like-for-like basis). Overall (through donations and
nationwide collections), more than 25,100 tonnes, the
equivalent of more than 50 million meals were made
available to food bank networks or other similar charities.
The Group first partnered with FFBA in 2009, and renewed
its association for a further three years in 2019.
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KEY FINANCIAL INDICATORS
EBITDA AND TRADING
PROFIT
NET SALES
FINANCIAL
PERFORMANCE
STOCK MARKET PERFORMANCE
STORE NETWORK
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125124FINANCIAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTKey financial indicators (in € millions) 2018 2017(1)Net sales 36,604 37,490EBITDA(2) 1,865 1,900Trading profit 1,209 1,213Net profit of the consolidated group, Group share -54 101Underlying net profit(3), Group share 318 351Consolidated net debt 3,421 4,126Net debt of Casino in France(4) 2,709 3,715(in € millions) 2018 2017(1) Total growth Organic growth(2)France Retail 19,061 18,799 1.4% 1.2% Hypermarkets 4,762 4,649 2.4% 1.9% o/w Géant Casino 4,537 4,409 2.9% 2.2% Casino SM 3,225 3,192 1.0% 1.4% Monoprix 4,519 4,366 3.5% 1.7% Franprix – Leader Price 4,091 4,134 -1.0% 0.2% Convenience & Other 2,464 2,458 0.3% 0.6% Latam Retail 15,577 16,782 -7.2% 8.9% GPA Food 11,416 12,333 -7.4% 10.6% Groupe Exito (excluding GPA Food) 4,153 4,449 -6.7% 4.2% E-commerce (Cdiscount) 1,965 1,908 3.0% 2.6% GROUP 36,604 37,490 -2.4% 4.7% (in €) 2018 2017(1)Underlying diluted earnings per share(2) 2.49 2.72Net dividend 3.12(3) 3.12SALES AND RESULTSCHANGE IN CONSOLIDATED NET SALESPER SHARE DATA(1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15.(2) EBITDA = trading profit + recurring net depreciation and amortisation expense.(3) Underlying net profit corresponds to net profit from continuing operations adjusted for the impact of other operating income and expenses, as defined in the Accounting Policies section of the notes to the annual consolidated financial statements, the impact of non-recurring financial items, and income tax expense/benefits related to these adjustments.(4) Scope: the Casino, Guichard-Perrachon parent company, French businesses and wholly-owned holding companies.(1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (2) Excluding fuel and calendar effects. (1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (2) Underlying diluted earnings per share includes the dilutive effect of the TSSDI deeply subordinated perpetual bonds. (3) Dividend subject to shareholder approval at the Annual General Meeting of 7 May 2019. ■ 41% Premium banners (Monoprix and Casino Supermarkets)BREAKDOWN OF CONSOLIDATED NET SALESBREAKDOWN OF NET SALES FOR FRANCE RETAIL■ 52% France Retail■ 38% Discount banners (hypermarkets including Géant Casino) and hard discount (Leader Price)■ 21% Convenience banners (Franprix, Casino Convenience and Other)■ 43% Latam Retail■ 5% E-commerce(Cdiscount) 127126FINANCIAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTEBITDA and trading profit(1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (2) CER: constant exchange rates. (1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (2) CER: constant exchange rates. (1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (1) To permit meaningful comparisons with 2018, the 2017 financial statements have been restated in line with IFRS 15. (in € millions) 2018 2018 at CER(2) 2017(1)France Retail 914 918 882Latam Retail 932 1,093 1,029E-commerce (Cdiscount) 19 19 -10GROUP 1,865 2,031 1,900(in € millions) 2018 2018 at CER(2) 2017(1)France Retail 579 583 536Latam Retail 644 764 713E-commerce (Cdiscount) -14 -14 -37GROUP 1,209 1,332 1,213 2018 2017(1)France Retail 4.8% 4.7% Latam Retail 6.0% 6.1% E-commerce (Cdiscount) 1.0% -0.5% GROUP 5.1% 5.1% 2018 2017(1)France Retail 3.0% 2.9% Latam Retail 4.1% 4.2% E-commerce (Cdiscount) -0.7% -1.9% GROUP 3.3% 3.2% CONSOLIDATED EBITDA CHANGE IN CONSOLIDATED TRADING PROFIT EBITDA MARGINTRADING PROFIT MARGIN 129128FINANCIAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTShare performance in 2018 Stock exchangeEuronext Paris (Compartment A)Symbol– ISIN: FR0000125585– Bloomberg: CO FP– Reuters: CASP. PAIndices– BenchmarkCAC Mid 60, SBF 120, SBF 250, Euronext 150– SectorDJ Stoxx and DJ Euro Stoxx Retail– Socially responsible investing • FTSE4Good • Euronext Vigeo indices: Eurozone 120, Europe 120 • Ethibel Sustainability Index (ESI) Excellence Europe • MSCI ACWI ESG Leaders Index and MSCI ACWI SRI Index • STOXX® Global ESG Leaders indicesEligiblefor the Deferred Settlement System (SRD)and for the PEA share savings plan (PEA)Shares outstanding109,729,416 at 31 December 2018Market capitalisation3.98 billion euros as at 31 December 2018Credit ratingCasino has been rated Ba1 (negative outlook) by Moody’s since 28 September 2018, and BB by Standard & Poor’s (negative outlook) since 3 September 2018Sponsored ADR programmeStructure: Level I ADRBloomberg ticker: CGUSY USCUSIP: 14758Q206ADR depositary bank: Deutsche Bank Trust Company Americas* Change in the Casino share price in 2018: -28.1%; -22.1% including dividends paid over the period.Casino-28.1%*CAC 40-11.0% JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECPrice at 31 December 2017 €50.6Price at 31 December 2018 €36.355504540353025 Number of shares % Voting rights %Public 50,871,867 46.4% 53,902,958 35.1% Rallye Group 56,783,700 51.7% 97,355,785 63.5% Casino Group employee mutual fund 1,111,130 1.0% 2,154,810 1.4% Treasury shares 962,719 0.9% 0 0.0% Total 109,729,416 100% 153,413,553 100.0% 2018 2017 2016 2015 2014Average daily trading volume in number of shares 802,681 430,444 532,262 491,715 243,920in € millions 30.1 22.0 24.3 30.1 20.7 High/low High (in €) 53.5 57.2 55.3 87.9 97.5Low (in €) 25.4 45.6 34.4 38.7 70Closing price at 31 December (in €) 36.34 50.56 45.59 42.42 76.46Net dividend per share (in €) 3.12 3.12 3.12 3.12 3.12OWNERSHIP STRUCTURE AT 31 DECEMBER 2018FIVE-YEAR SHARE PERFORMANCESeveral major subsidiaries are also publicly listed: • CBD (Brazil) on the BM&F Bovespa in São Paulo and the NYSE (USA),• Éxito (Colombia) on the BVC in Colombia,• Cnova (Netherlands) on Euronext Paris.The Casino share price is displayed in real time under “Casino share” in the Investors section of the corporate website: https://www.groupe-casino.fr/en/(1) Source: Euronext. 131130FINANCIAL PERFORMANCECASINO GROUP2018 ANNUAL REPORTFrance store networkInternational store network 2015 2016 2017 2018 2015 2016 2017 2018Géant Casino hypermarkets 128 129 122 122 926 916 856 848 o/w French affiliates 7 7 7 7 International affiliates 11 12 5 5 Casino supermarkets 441 447 433 442 722 733 715 726 o/w French affiliates 60 83 106 104 International affiliates 33 33 17 19 Monoprix 698 745 789 795 698 711 732 737 o/w French affiliates 197 196 211 203 Naturalia 126 141 161 175 o/w franchises 3 5 7 13 Franprix 867 858 893 894 364 356 367 364 o/w franchises 350 392 399 433 Leader Price 810 796 777 726 661 664 652 604 o/w franchises 263 383 377 394 Convenience 6,916 6,065 5,392 5,153 866 783 726 700Indian Ocean 146 185 209 239 114 115 117 118Other businesses (Food services, drive-through, etc.) 621 630 606 591 n/a n/a n/a n/aFrance TOTAL 10,627 9,855 9,221 8,962 4,350 4,280 4,167 4,099 2015 2016 2017 2018 2015 2016 2017 2018ARGENTINA 27 27 29 27 112 109 108 106 Libertad hypermarkets 15 15 15 15 111 107 106 104 Libertad mini-supermarkets 12 12 14 12 2 2 2 2URUGUAY 65 79 88 89 83 85 89 90 Géant hypermarkets 2 2 2 2 16 16 16 16 Disco supermarkets 29 29 29 29 32 31 33 33 Devoto supermarkets 24 24 24 24 33 33 33 34 Devoto Express convenience stores 10 24 33 34 2 4 6 6BRAZIL 1,167 1,135 1,081 1,057 1,804 1,814 1,811 1,860 Extra hypermarkets 137 134 117 112 803 789 717 687 Pão de Açucar supermarkets 185 185 186 186 237 237 240 240 Extra & Mercado Extra supermarkets 199 194 188 173 228 222 215 193 Compre Bem supermarkets 0 0 0 13 0 0 0 18 Assaí (discount) 95 107 126 144 373 421 506 598 Mini Mercado Extra & Minuto Pao convenience stores 311 284 265 235 79 71 65 58 Drugstores 157 155 127 123 12 11 10 9 + Service stations 83 76 72 71 73 62 58 58COLOMBIA 1,668 1,873 1,852 1,973 970 1,011 1,022 1,033 Éxito hypermarkets 85 86 90 92 472 475 485 486 Éxito and Carulla supermarkets 163 166 162 161 212 214 212 212 Super Inter supermarkets 58 67 71 73 58 61 64 67 Surtimax (discount) 1,248 1,443 1,409 1,531 206 236 225 229 o/w “Aliados” 1095 1,307 1,278 1,419 Cash & Carry* 2 9 18 4 14 22 Éxito Express and Carulla Express 113 109 111 98 21 20 21 18 Other 1 0 0 0 1 0 0 0CAMEROON 0 0 0 1 0 0 0 2 Bao (Cash & Carry) 0 0 0 1 0 0 0 2International TOTAL 2,927 3,114 3,050 3,147 2,970 3,019 3,030 3,091Number of storesat 31 December Number of storesat 31 December Retail space (in thousands of sq.m)Retail space (in thousands of sq.m)* Previously included in the Surtimax line. The Cash & Carry line in Colombia includes 1 B2B store and the Surtimayorista stores. You can find the 2018 Registration Document
and our CSR progress reports
on www.groupe-casino.fr/en
CONTACTS
Group External Communications Department
Phone: +33 (0)1 53 65 24 29
E-mail: directiondelacommunication@groupe-casino.fr
Financial Communication
and Investor Relations Department
Phone: +33 (0)1 53 65 64 17
E-mail: IR_casino@groupe-casino.fr
Corporate Social Responsibility (CSR)
Phone: +33 (0)1 53 70 51 97
External Relations Department
Phone: +33 (0)1 53 65 64 26
Group website
www.groupe-casino.fr/en/
SHAREHOLDER RELATIONS
Casino, Guichard-Perrachon
Share capital of Casino, Guichard-Perrachon
at 9 March 2018: €169,192,562.22
Registered office
1, cours Antoine Guichard
CS 50306 – 42008 Saint-Étienne Cedex 1, France
Phone: +33 (0)4 77 45 31 31
Fax: +33 (0)4 77 45 38 38
The Company is registered in Saint-Étienne Cedex 2
under no. 554 501 171 RCS.
Paris office
148, rue de l’Université
75007 Paris, France
Phone: +33 (0)1 53 65 25 00
1, cours Antoine Guichard
CS 50306 – 42008 Saint-Étienne Cedex 1, France
Website: www.groupe-casino.fr/en/
E-mail: actionnaires@groupe-casino.fr
Toll-free number: 0800 16 18 20
(calls made from France only)
To convert bearer shares to registered shares, contact
the financial intermediary handling the shares concerned,
who will in turn register them with:
BNP Paribas Securities Services – GCT
Shareholder Relations
Grands Moulins de Pantin
9, rue du Débarcadère F-93761 Pantin Cedex, France
Phone: +33 (0)1 40 14 31 00
Authorised agent for management of shareholder registration.
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Group External Communications Department
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Layout
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