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GrubHub Inc

grub · NYSE Consumer Cyclical
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Ticker grub
Exchange NYSE
Sector Consumer Cyclical
Industry Specialty Retail
Employees 501-1000
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FY2017 Annual Report · GrubHub Inc
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2017

ANNUAL REPORT

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April 2018

Fellow Grubhub shareholders,

2017 was a great year for us. Restaurants across the country are making delivery a top priority as more people 
than ever choose to order takeout online. We added more than 6 million diners to the Grubhub platform, 
increasing the demand pool available to our restaurant partners by more than 75 percent. We sent more than 
330,000 orders to restaurants each day through Grubhub, driving $3.8 billion in revenue for our restaurant 
partners last year.

As well-known restaurant brands continue to embrace delivery as a channel to drive growth, we are scaling our 
delivery operations to reach all corners of the country. We ended the year with our delivery services operating 
in more than 80 markets, and we plan on expanding to 100 additional markets in 2018. While growing our 
delivery coverage from essentially zero to more than $1 billion in annualized gross food  sales in a little more 
than two years, we also achieved our goal of exiting the year with similar economics on orders that restaurants 
deliver for themselves and orders that Grubhub delivers on their behalf. This allows us to offer the best 
restaurant to a diner every time while maximizing profitability.

From this expanded delivery coverage, we are well-positioned to work with more restaurant chains, closing out 
the year with over 100 enterprise relationships that complement our established network of independent 
restaurants. We signed new partnerships in 2017 with brands like The Cheesecake Factory, Maggiano's and 
Wawa, and expanded relationships with existing partners like Buffalo Wild Wings, Qdoba Mexican Eats and 
Boston Market. We also took an important step to help remove friction for restaurants by offering point-of-sale  
integration. We introduced integrations with leading point-of-sale solution providers, including NCR (Aloha), 
Oracle Hospitality (Micros), Breadcrumb and Toast, with Potbelly Sandwich Shop and On the Border Mexican 
Grill and Cantina already benefiting from direct point-of-sale integration. We expect the number and breadth 
of these integrations to grow due to the increased efficiency for the restaurant and more transparency for the 
diner.

Our corporate development team was also busy in 2017. We acquired Eat24 and Foodler, and added 
restaurants and diners from OrderUp. With the addition of Eat24, Foodler and OrderUp, we improved the 
quality of our network in key markets, such as California, New England and college towns nationwide. We also 
forged partnerships with Yelp and Groupon, helping solidify Grubhub’s place at the center of the takeout 
ecosystem and bringing Grubhub to a broader set of diners. These partnerships are yet another way to drive 
new diners and more sales to our restaurant partners.

Heading into 2018, we’re keeping our foot on the gas by working with Yum! Brands as their only national 
partner for ordering and delivery for their KFC and Taco Bell brands. To underscore their commitment to this 
partnership, Yum! Brands is purchasing $200 million of common stock pending regulatory approval. This unique 
partnership will help us accelerate expansion of our delivery network, drive more orders and further enhance 
the ordering and delivery experience for diners, restaurants and drivers. As part of the Yum! Brands investment, 
we’ll also welcome Artie Starrs, president of Pizza Hut U.S., to Grubhub’s Board of Directors and are excited to 
leverage his invaluable experience managing thousands of delivery restaurants.

Fueled in part by these transformative wins and outstanding execution, we generated total shareholder return 
in excess of 90 percent in 2017. As we look to the future, there remains a huge opportunity from the greater 
than $200 billion addressable market for online ordering and delivery. With nearly $4 billion in gross food sales 
in 2017, we’re only scratching the surface, and I’m excited for the journey ahead!

Thank you for your support,

Matthew Maloney
Chief Executive Officer

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

(Mark One)  
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 

OF 1934  

For the fiscal year ended December 31, 2017  
OR 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 FOR THE TRANSITION PERIOD FROM                     TO                      

Commission File Number 1-36389  

GRUBHUB INC.  

(Exact name of Registrant as specified in its Charter)  

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

111 W. Washington Street, Suite 2100 
Chicago, Illinois 
(Address of principal executive offices) 

46-2908664 
(I.R.S. Employer 
Identification No.) 

60602 
(Zip Code) 

Registrant’s telephone number, including area code: (877) 585-7878  

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common Stock, $0.0001 par value per share 

Name of Each Exchange on Which Registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act:  
None 

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    YES      NO    
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.    YES      NO    
Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    YES      NO    
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant 
was required to submit and post such files).    YES      NO    
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the 
best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-
K.    
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definition 
of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  

Large accelerated filer 

 

Accelerated filer 

Non-accelerated filer 

  (Do not check if a smaller reporting company) 

Smaller reporting company 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 
12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).     Emerging growth company      ☐ 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.     ☐ 
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    YES      NO    
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant, based on the closing price of the shares of common 
stock on The New York Stock Exchange on June 30, 2017, was $3,292,229,504.  

The number of shares of Registrant’s Common Stock outstanding as of February 16, 2018 was 87,194,255.  

Portions of the Registrant’s Definitive Proxy Statement relating to the Annual Meeting of Stockholders, scheduled to be held on May 24, 2018, are incorporated by 
reference into Part III of this Annual Report on Form 10-K.  

 

 

 
  
    
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
 
 
TABLE OF CONTENTS 

  Form 10-K 
Item No. 

Name of Item  

Part I 

Item 1. 
  Item 1A. 
  Item 1B. 
  Item 2. 
  Item 3. 
  Item 4. 

Business 
  Risk Factors 
  Unresolved Staff Comments 
  Properties 
  Legal Proceedings 
  Mine Safety Disclosures 

Part II 

Part III 

Part IV 

  Item 5. 

  Market for Grubhub Inc.’s Common Equity, Related Stockholder Matters and Issuer Repurchases of 

  Item 6. 
  Item 7. 
  Item 7A. 
  Item 8. 
  Item 9. 
  Item 9A. 
  Item 9B. 

Equity Securities 
  Selected Financial Data 
  Management’s Discussion and Analysis of Financial Condition and Results of Operations 
  Quantitative and Qualitative Disclosures about Market Risk 
  Financial Statements and Supplementary Data 
  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
  Controls and Procedures 
  Other Information 

  Item 10. 
  Item 11. 
  Item 12. 
  Item 13. 
  Item 14. 

  Directors, Executive Officers and Corporate Governance 
  Executive Compensation 
  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
  Certain Relationships and Related Transactions, and Director Independence 
  Principal Accountant Fees and Services 

  Item 15. 

  Exhibits and Financial Statement Schedules 

  SIGNATURES 

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The following should be read in conjunction with the audited consolidated financial statements and the notes thereto included 

elsewhere in this Annual Report on Form 10-K. Unless otherwise stated, the discussion below primarily reflects the historical 
condition and results of operations for (i) Grubhub Inc. as of December 31, 2017, 2016 and 2015 and for the years ended 
December 31, 2017, 2016 and 2015 and (ii) the results of acquired businesses from the relevant acquisition dates in 2017, 2016 and 
2015. Unless otherwise stated or the context requires otherwise, when we refer to “Seamless,” we refer to the operations for Seamless 
Holdings Corporation and Seamless North America through August 8, 2013. In addition to historical consolidated financial 
information, the following discussion contains forward-looking statements that reflect the plans, estimates, and beliefs of the Company 
(as defined below). Actual results could differ materially from those discussed in the forward-looking statements. Factors that could 
cause or contribute to these differences include those discussed below and elsewhere in this Annual Report on Form 10-K, 
particularly in Part I, Item 1A, “Risk Factors.” The forward-looking statements in this Annual Report on Form 10-K are made as of 
the date of this Annual Report on Form 10-K, and the Company disclaims any intention or obligation to update or revise any forward-
looking statements to reflect events or circumstances occurring after the date of this Annual Report on Form 10-K. See “Cautionary 
Statement Regarding Forward-Looking Statements” below for additional information.  

PART I.  

Item 1. 

Business  

Company Overview  

Grubhub Inc. and its wholly-owned subsidiaries (collectively referred to as the “Company,” “Grubhub,” “we,” “us,” and “our”) 

is the leading online and mobile platform for restaurant pick-up and delivery orders, which the Company refers to as takeout. The 
Company connects more than 80,000 local restaurants with hungry diners in more than 1,600 cities across the United States and is 
focused on transforming the takeout experience. For restaurants, Grubhub generates higher margin takeout orders at full menu prices. 
The Grubhub platform empowers diners with a “direct line” into the kitchen, avoiding the inefficiencies, inaccuracies and frustrations 
associated with paper menus and phone orders. The Company has a powerful two-sided network that creates additional value for both 
restaurants and diners as it grows.  

For restaurants, takeout enables them to grow their business without adding seating capacity or wait staff. Advertising for 

takeout, typically done through the distribution of menus to local households or advertisements in local publications, is often 
inefficient and requires upfront payment with no certainty of success. In contrast, Grubhub provides restaurants on its platform with an 
efficient way to generate more takeout orders. Grubhub enables restaurants to access local diners at the moment when those diners are 
hungry and ready to purchase takeout. In addition, the Company does not charge the restaurants in its takeout marketplace any upfront 
or subscription fees, does not require any discounts from their full price menus and only gets paid for the orders the Company 
generates for them, providing restaurants with a low-risk, high-return solution. The Company charges restaurants a per-order 
commission that is primarily percentage-based. In many markets, the Company also provides delivery services to restaurants on its 
platform that do not have their own delivery operations. As of December 31, 2017, the Company was providing delivery services in 
more than 80 markets across the country.  

For diners, the traditional takeout ordering process is often a frustrating experience—from using paper menus to communicating 
an order by phone to a busy restaurant employee. In contrast, ordering on Grubhub is enjoyable and a dramatic improvement over the 
“menu drawer.” The Company provides diners on the platform with an easy-to-use, intuitive and personalized platform that helps 
them search for and discover local restaurants and then accurately and efficiently place an order from any Internet-connected device. 
Grubhub also provides diners with information and transparency about their orders and status and solves problems that may arise. In 
addition, the Company makes re-ordering convenient by storing previous orders, preferences and payment information, helping to 
promote diner frequency and drive strong repeat business. 

The Company generates revenues primarily when diners place an order on its platform. Restaurants pay a commission, typically 

a percentage of the transaction on orders that are processed through the Company’s platform. Most of the restaurants on the 
Company’s platform can choose their level of commission rate, at or above the base rate. A restaurant can choose to pay a higher rate, 
which affects its prominence and exposure to diners on the platform. Additionally, restaurants that use the Company’s delivery 
services pay an additional commission on the transaction for the use of those services. The Company also recognizes as revenue any 
fees charged to the diner for delivery services it provides. For most orders, diners use a credit card to pay the Company for their meal 
when the order is placed. For these transactions, the Company collects the total amount of the diner’s order net of payment processing 
fees from the payment processor and remits the net proceeds to the restaurant less commission. The Company generally accumulates 
funds and remits the net proceeds to the restaurants on at least a monthly basis. The Company also deducts commissions for other 
transactions that go through its platform, such as cash transactions for restaurants partners, from the aggregate proceeds received. 
Additionally, the Company provides consolidated invoicing for its corporate program customers generally on a monthly basis. 

3 

Organization  

Grubhub was founded in 2004 and Seamless was founded in 1999. The merger of Grubhub Holdings Inc., Seamless North 

America, LLC, and Seamless Holdings Corporation was completed on August 8, 2013 (the “Merger”). The Merger enabled the 
Company to expand its two-sided network, connecting customers in the geographies it serves with more restaurants. The Merger also 
enabled the Company to eliminate duplicative expenses and take advantage of a complementary geographic footprint.  

On April 4, 2014, the Company completed an initial public offering (the “IPO”) and its common stock is listed on The New 

York Stock Exchange (the “NYSE”) under the ticker symbol “GRUB”. 

Acquisitions of Business and Other Intangible Assets 

On October 10, 2017, the Company acquired all of the issued and outstanding equity interests of Eat24, LLC (“Eat24”), a 
wholly-owned subsidiary of Yelp Inc. and provider of online and mobile food-ordering services for restaurants across the United 
States. 

On August 23, 2017, the Company acquired substantially all of the assets and certain expressly specified liabilities of A&D 

Network Solutions, Inc. and Dashed, Inc. (collectively, “Foodler”), a food-ordering company headquartered in Boston. 

On May 5, 2016, the Company acquired all of the issued and outstanding capital stock of KMLEE Investments Inc. and 

LABite.com, Inc. (collectively, “LABite”), a restaurant delivery service. 

 In February 2015, the Company acquired the assets of DiningIn.com, Inc. and certain of its affiliates (collectively, “DiningIn”) 
and the membership units of Restaurants on the Run, LLC (“Restaurants on the Run”), and, in December 2015, the Company acquired 
the membership units of Mealport USA LLC d/b/a Delivered Dish (“Delivered Dish”).  

For a description of the Company’s acquisitions, see Note 3, Acquisitions, to the accompanying notes to the consolidated 

financial statements included in Part II, Item 8 of this Annual Report on Form 10-K.  

On September 14, 2017, the Company acquired certain assets of OrderUp, Inc. (“OrderUp”), an online and mobile food-
ordering company and wholly-owned subsidiary of Groupon, Inc. See Note 5, Goodwill and Acquired Intangible Assets, to the 
accompanying notes to the consolidated financial statements included in Part II, Item 8 of this Annual Report on Form 10-K for 
additional details. 

Growth Strategy  

The Company strives to make Grubhub an integral part of everyday life for restaurants and diners through the following growth 

strategies:  

• 

• 

• 

• 

Grow the Takeout Marketplace. The Company intends to continue to grow the number of independent restaurants and 
restaurant chain outlets in existing and new geographic markets by providing them with opportunities to generate more 
takeout orders and by offering delivery services. The Company intends to continue to grow the number of diners and 
orders placed on the platform primarily through word-of-mouth referrals and marketing that encourages adoption of the 
Company’s ordering platform and increased order frequency. 

Enhance the Platform. The Company plans to continue to invest in its websites and mobile products and its independent 
delivery network, develop new products and better leverage the significant amount of order data that the Company 
collects. 

Deliver Excellent Customer Care. By meeting and exceeding the expectations of both restaurants and diners through 
customer service, the Company seeks to gain their loyalty and support for the platform. 

Pursue Strategic Acquisitions and Partnerships. The Company intends to continue to pursue expansion opportunities in 
existing and new markets, as well as in core and adjacent categories through strategic acquisitions and partnerships that 
help accelerate the growth of the takeout marketplace. 

Key Metrics 

For a description of the Company’s key metrics, including Active Diners, Daily Average Grubs and Gross Food Sales, see Part 

II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Annual Report on Form 
10-K.  

The Grubhub Solution  

The Company focuses on providing value to both restaurants and diners through its takeout marketplace. Grubhub provides 

restaurants with more orders, helps them serve diners better, facilitates delivery logistics in many markets, and enables them to 

4 

improve the efficiency of their takeout business. For diners, Grubhub makes takeout accessible, simple and enjoyable, enabling them 
to discover new restaurants and accurately and easily place their orders anytime and from anywhere.  

Restaurant Benefits  

With more than 80,000 restaurants on the Company’s platform as of December 31, 2017, management believes that Grubhub 

provides restaurants with the following key benefits:  

• 

• 

• 

• 

• 

• 

More Orders. Through Grubhub, restaurants in the network receive more orders at full menu prices. 

Targeted Reach. Restaurants in the network gain an online and mobile presence with the ability to reach their most 
valuable target audience—hungry diners in their area. 

Low Risk, High Return. Grubhub generates higher margin takeout orders for its restaurant partners by enabling them to 
leverage their existing fixed costs. 

Efficiency. Restaurants in the network can receive and handle a larger volume of takeout orders more accurately, 
increasing their operational efficiency while providing their takeout diners with a high-quality experience. 

Insights. Grubhub provides restaurants with actionable insights based on the significant amount of order data the 
Company gathers, helping them to optimize their delivery footprints, menus, pricing and online profiles. 

Delivery. In many markets, the Company offers delivery services to the restaurants on its platform. By providing delivery 
services, the Company allows restaurants to focus on making great food while Grubhub handles the complexity of 
operating the delivery networks. 

Diner Benefits  

With 14.5 million Active Diners as of December 31, 2017 and more than 334,000 combined Daily Average Grubs during the 

year ended December 31, 2017, management believes that Grubhub provides diners with the following key benefits:  

• 

• 

• 

• 

Discovery. Grubhub aggregates menus and enables ordering from restaurants across more than 1,600 cities in the United 
States as of December 31, 2017, in most cases providing diners with more choices than the “menu drawer” and allowing 
them to discover hidden gems from local restaurants on the platform. 

Convenience. Using Grubhub, diners do not need to place their orders over the phone. Grubhub provides diners with an 
easy-to-use, intuitive and personalized platform that makes ordering simple from any connected device. 

Control and Transparency. The Grubhub platform empowers diners with a “direct line” into the kitchen, without having 
to talk to a distracted order-taker in an already error-prone process. 

Service. For diners, Grubhub’s role is similar to that of the waiter in a restaurant, providing a critical layer of customer 
care that is typically missing in takeout. 

Challenges 

The Company faces several key challenges in continuing to grow its business and maintaining profitability. These challenges 

include that:  

• 

• 

• 

• 

long-term growth depends on the Company’s ability to continue to expand its takeout marketplace of restaurants and 
diners in a cost-effective manner;  

the ability to realize the benefits of the investment in the Company’s delivery network depends on the efficient utilization 
and expansion of such network; 

the ability to realize the benefits of acquired businesses depends on the successful integration of the operations of the 
acquired businesses with those of the Company; and  

while the Company’s primary competition remains the traditional offline takeout ordering method, new competitors could 
emerge and existing competitors could gain traction in the Company’s markets. These competitors may have greater 
resources and other advantages than Grubhub and could impact the Company’s growth rates and ability to maintain 
profitability. 

Factors Affecting Performance  

• 

The Size of the Company’s Takeout Marketplace. Grubhub’s growth has come, and is expected to continue to come, from 
the Company’s ability to successfully expand its takeout marketplace, which occurs through the growth of the number of 
restaurants and diners on the platform. The Company believes that increases in the number of restaurants will make the 
platform more attractive to diners and increases in the number of diners will make the platform more attractive to 

5 

 
 
restaurants. Furthermore, the number of popular restaurants in each local market is an important factor in making the 
platform more attractive to diners.  

Seasonality. In metropolitan markets, the Company generally experiences a relative increase in diner activity from 
September to April and a relative decrease in diner activity from May to August. In addition, the Company benefits from 
increased order volumes in campus markets when school is in session and experiences a decrease in order volumes when 
school is not in session (during summer breaks and other vacation periods).  

Weather. Diner activity can also be impacted by colder or more inclement weather, which typically increases order 
volumes, and warmer or sunny weather, which typically decreases order volumes.  

• 

• 

Products and Services  

The following is a list of the Company’s primary products and services. The Company’s primary revenues are the commissions 

earned from restaurants for consumer orders generated on its platform.  

Products  

Grubhub, Seamless and Eat24 Mobile Apps and Mobile Website 

The Company offers diners access to the platform through its mobile applications designed for iPhone®, Android™, iPad®, 

Amazon Alexa® and Apple TV® devices. To use the mobile applications, diners either enter their delivery address or use geo-
location and are presented with local restaurants that provide takeout. Diners can further refine their search results using the search 
capability, enabling them to filter results across cuisine types, restaurant names, menu items, proximity, ratings and other criteria. 
Once diners have found what they are looking for, they place their orders using easy-to-use and intuitive menus, enabling them to 
discover food choices, select options and provide specific instructions on a dish-by-dish basis. Once an order is received, the Company 
transmits it to the restaurant, while saving the diners’ preferences for future orders, thus providing diners with a convenient repeat 
order experience. Diners can also access the platform from their mobile devices through the mobile website using any mobile browser.  

Grubhub, Seamless and Eat24 Websites  

Diners can access the platform through www.grubhub.com, www.seamless.com and www.eat24.com. The websites provide 
diners with the same functionality as the Company’s mobile applications, including restaurant discovery, search and ordering. For 
restaurants, all website-based orders are received in the same way as the mobile orders, and the Company charges the same 
commission for both. 

Corporate Program  

The Company provides a corporate program that helps businesses address inefficiencies in food ordering and associated billing. 

The corporate program offers employees a wide variety of food and ordering options, including options for individual meals, group 
ordering and catering, as well as proprietary tools that consolidate all food ordering into a single online account that enables 
companies to proactively manage food spend by automating the enforcement of budgets and rules. The corporate tools provide 
consolidated ordering and invoicing, eliminating the need for employee expense reports and therefore significantly reducing 
administrative overhead relating to office food ordering.  

Delivery  

The Company offers delivery services to restaurants in many of its markets. By providing delivery services, the Company is 

able to significantly broaden the number of restaurants it can offer to diners while enhancing the transparency, consistency and 
reliability of the diner experience. Delivery services benefit the restaurants by allowing them to focus on making great food while 
Grubhub handles the complexity of operating the delivery networks.  

Grubhub for Restaurants 

Restaurants have historically received orders from Grubhub through a facsimile or email and confirmed orders by phone. 

Though many restaurants on the Company’s platform still use this traditional method, a large portion of Grubhub’s restaurants use 
Grubhub for Restaurants, a responsive web application that can be accessed from computers and mobile devices, as well as Grubhub-
provided tablets. Grubhub for Restaurants allows restaurants to electronically receive and display orders and provides operators with 
the capability to acknowledge receipt of the order, update the estimated completion time and status, specify driver pick-up times, 
monitor delivery status for delivery drivers in Grubhub’s network, update menu items and perform other administrative functions. 
Grubhub for Restaurants allows the Company to monitor orders throughout the takeout process (receipt, ready for pickup, on the way, 
etc.). In turn, Grubhub can make that information available to hungry diners who are waiting for their orders, thus providing greater 
transparency, reducing their frustration and making the takeout experience more enjoyable.  

6 

Point of Sale Integration  

The Company also offers point of sale (“POS”) integration which allows restaurants to manage Grubhub orders and update their 

menus directly from their existing POS system, eliminating the need for additional devices. Grubhub has developed or is in the 
process of developing POS integrations with multiple major platforms including Oracle’s MICROS systems, NCR’s Aloha, 
RPOWER, Breadcrumb and Toast. These integrations help restaurants improve their in-store workflow, eliminate the time required to 
enter orders, create more transparency and potentially shorten the window between consumer order and meal preparation.  

Restaurant Websites  

The Company offers the restaurants in its network a turnkey website design and hosting service powered by template-driven 

technology, which provides restaurant partners with a simple yet effective online presence. Grubhub processes the orders placed 
through these websites through its platforms.  

Allmenus and MenuPages  

Allmenus.com and MenuPages.com (“MenuPages”) provide an aggregated database of approximately 650,000 menus from 

restaurants across all 50 U.S. states. The websites are searchable by cuisine type, restaurant name, menu items and other criteria. For 
those restaurants whose menus are posted on allmenus.com or MenuPages and which are also part of the Company’s restaurant 
network, the sites provide a link from their menus to grubhub.com and seamless.com, as applicable, through which diners can then 
place their orders, providing the Company with an efficient customer acquisition channel.  

Customer Care  

Restaurants  

Customer care is an important component of Grubhub’s value proposition for restaurants, enabling them to focus on food 

preparation. The Company provides restaurants with 24/7 service, where representatives are able to assist with problems that may 
arise. The Company tracks and manages restaurant performance on the platform, helping restaurants manage capacity issues while 
ensuring that diners receive the service they expect.  

In addition to operations-related services, the Company offers restaurants actionable insights based on the significant amount of 

order data the Company gathers, helping restaurants optimize their delivery footprint, menus, pricing and online profiles.  

Diners  

The customer care the Company offers to diners is also an important component of Grubhub’s value proposition, helping to 
generate diner satisfaction and positive word-of-mouth referrals. The Company believes that it is its responsibility to make diners 
happy. When diners contact the 24/7 customer care center, the Company typically helps them add items to orders that have already 
been placed and informs them of the status of their orders. The Company believes that its excellent customer care drives diner 
referrals, more frequent ordering and overall loyalty to the platform.  

Geographic Markets  

The Company’s geographic reach included more than 1,600 cities across the United States as of December 31, 2017. The 

Company generally has greater market penetration in densely populated metropolitan cities in the United States. During the years 
ended December 31, 2017, 2016 and 2015, the Company also generated a nominal amount of foreign revenues through its U.K. 
subsidiary.  

Sales and Marketing  

The Company’s sales team adds new restaurants to the network by emphasizing Grubhub’s low risk, high return proposition: 

providing more orders, without charging any upfront payments or subscription fees or requiring any discounts from a restaurant’s full 
price menus, and Grubhub only gets paid for orders it generates for them. The Company’s delivery network has also expanded the 
Company’s offerings and ability to attract restaurants that do not have their own delivery operations. Leads for new restaurants are 
generated either directly by the restaurant through the Company’s websites, including allmenus.com and MenuPages.com, or are self-
prospected by the sales team. Once restaurants have joined the Company’s takeout marketplace, Grubhub representatives continue to 
work with them to maintain quality control and to increase their order volume. The sales team separately focuses on adding new 
corporate program clients by emphasizing Grubhub’s value proposition: a wide variety of ordering options for employees and 
proprietary tools that provide rule-based ordering and consolidated reporting and invoicing for employers.  

7 

 
The Company believes that its online ordering platform, innovative products and excellent customer care are its best and most 
effective marketing tools, helping to generate strong word-of-mouth referrals, which have been the primary driver of the Company’s 
diner growth. The Company’s integrated marketing efforts are aimed at encouraging new diners to try the platform and driving 
existing diners to engage more frequently with the platform. The Company uses both online as well as offline advertising.  

Technology  

The Company generally develops additional features for its platform in-house, focusing on quick release cycles and constant 
improvement. Grubhub’s web and mobile properties are either stored on secure remote servers and software networks through a public 
cloud provider or are hosted by a third-party provider of hosting services. The Company’s primary third-party hosting service 
providers are located in Illinois and Utah. The platform includes a variety of encryption, antivirus, firewall and patch-management 
technology to protect and maintain systems and computer hardware across the business. The Company relies on third-party off-the-
shelf technology as well as internally developed and proprietary products and systems to ensure rapid, high-quality customer care, 
software development, website integration, updates and maintenance. The Company leverages off-the-shelf hardware and software 
platforms in order to build and customize its hardware-based products, such as tablets installed with the Grubhub for Restaurants 
application.  

Customers  

As of December 31, 2017, the Company served approximately 14.5 million Active Diners and over 80,000 restaurants. For the 

years ended December 31, 2017, 2016 and 2015, none of these Active Diners or restaurants accounted for 1% or more of the 
Company’s net revenues.  

Competition  

The Company primarily competes with the traditional offline ordering process used by the vast majority of restaurants and 
diners involving paper menus that restaurants distribute to diners, as well as advertising that restaurants place in local publications to 
attract diners. For diners, Grubhub competes with the traditional ordering process by aggregating restaurant and menu information in 
one place online so that it is easier and more convenient to find a desirable restaurant option and place a customized order without 
having to interact directly with the restaurants. For restaurants, the Company offers a more targeted marketing opportunity than the 
yellow pages, billboards or other local advertising mediums since diners typically access the Company’s platform when they are 
looking to place a takeout order, and Grubhub captures the transaction right when a diner has made a decision.  

The Company’s online competition consists primarily of national and local service providers, point-of-sale module vendors that 

serve some independent restaurants who have their own standalone websites and the online interfaces of chain restaurants that also 
offer takeout. Compared to other online platforms, Grubhub offers diners a wide range of choices, with over 80,000 restaurants on the 
Company’s platform, including low cost or no cost delivery, menu price parity with any other online ordering option and full price 
transparency with no hidden fees. The Company also competes for diners with online competitors on the basis of convenience, control 
and customer care. For restaurants, Grubhub competes with other online platforms based on its ability to generate additional orders, 
manage challenges such as customization, change orders, menu updates and specials and the ability to help them improve their 
operational efficiency, with product innovations like Grubhub for Restaurants and POS integration, as well as providing a seamless 
diner experience.  

Management believes the Company competes favorably based on these factors and its singular focus on connecting restaurants 

and diners for takeout ordering. Although paper menus are still the Company’s biggest competition, based on available information 
regarding the number of diners and restaurants on the platform and the number of orders processed through the platform, management 
believes Grubhub is the largest online provider of takeout orders in the United States for independent and chain restaurants.  

Seasonality  

The Company’s business is dependent on diner behavior patterns. In metropolitan markets, the Company generally experiences 
a relative increase in diner activity from September to April and a relative decrease in diner activity from May to August. In addition, 
the Company benefits from increased order volume in its campus markets when school is in session and experiences a decrease in 
order volume when school is not in session, during summer breaks and other vacation periods. Diner activity can also be impacted by 
colder or more inclement weather, which typically increases order volume, and warmer or sunny weather, which typically decreases 
order volume. Seasonality may cause fluctuations in the Company’s financial results on a quarterly basis.  

8 

Intellectual Property  

The Company protects its intellectual property through a combination of trademarks, trade dress, domain name registrations, 

copyrights, trade secrets and patents applications, as well as contractual provisions and restrictions on access to and use of proprietary 
information.  

As of December 31, 2017, the Company had nearly 70 trademarks registered in the United States and eight registered abroad, 
including: “Grubhub,” “Seamless” and “MenuPages.” The Company has also filed five other trademark applications including three 
applications pending in the United States and one application pending abroad and may pursue additional trademark registrations to the 
extent management believes it will be beneficial and cost-effective. In 2017, the Company acquired six trademarks registered in the 
United States and Europe through the acquisition of Eat24 and Foodler.  

As of December 31, 2017, the Company had ten patents issued in the United States, three of which are scheduled to expire in 

2020, two of which are scheduled to expire in 2031, two of which are scheduled to expire in 2032, two of which are scheduled to 
expire in 2035, and one of which is scheduled to expire in 2036. The Company also had 13 patent applications pending in the United 
States and one patent application pending in foreign countries as of December 31, 2017, which seek to cover proprietary inventions 
relevant to the Company’s products and services. The Company may pursue additional patent protection to the extent management 
believes it will be beneficial and cost effective.  

The Company is the registered holder of a variety of domestic and international domain names that include the terms 

“Grubhub,” “Seamless,” “Allmenus,” “MenuPages,” “DiningIn,” “ROTR”, “Delivered Dish” and certain other trademarks and similar 
variations of such terms.  

In addition to the protection provided by the Company’s intellectual property rights, the Company enters into confidentiality 

agreements with its employees, consultants, contractors and business partners who are given access to confidential information. 
Further, employees and contractors who contribute to the development of material intellectual property on the Company’s behalf are 
also subject to invention assignment and/or license agreements, as appropriate. The Company further controls the use of its proprietary 
technology and intellectual property through its general websites and product-specific terms of use and policies.  

Employees 

As of February 16, 2018, the Company had approximately 2,125 full-time equivalent employees. None of the Company’s 

employees is represented by a labor union with respect to his or her employment with Grubhub.  

Available Information  

The Company is subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the “Exchange 

Act”) and files or furnishes reports, proxy statements and other information with the Securities and Exchange Commission (the 
“SEC”). The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and 
amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Exchange Act, are filed with the SEC and are available free of 
charge on the Company’s website at investors.grubhub.com/investors/sec-filings at the same time as when the reports are available on 
the SEC’s website. The Company also maintains websites at www.grubhub.com and www.seamless.com. The contents of the websites 
referenced herein are not incorporated into this filing. Further, the Company’s references to the URLs for these websites are intended 
to be inactive textual references only.  

The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F 
Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the 
SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and information statements, and other 
information regarding issuers that file electronically with the SEC at http://www.sec.gov. 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS  

In this section and elsewhere in this Annual Report on Form 10-K, we discuss and analyze the results of operations and financial 

condition of the Company. In addition to historical information about the Company, we also make statements relating to the future 
called “forward-looking statements,” which are provided under the “safe harbor” of the U.S. Private Securities Litigation Act of 1995. 
Forward-looking statements involve substantial risks, known or unknown, and uncertainties that may cause actual results to differ 
materially from future results or outcomes expressed or implied by such forward-looking statements. Forward-looking statements 
generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking 
statements because they contain words such as “anticipates,” “believes,” “contemplates,” “continue,” “could,” “estimates,” “expects,” 
“intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “target” or “will” or the negative of these words or other 
similar terms or expressions that concern the Company’s expectations, strategy, plans or intentions.  

9 

We cannot guarantee that any forward-looking statement will be realized. These forward-looking statements are subject to a 

number of risks, uncertainties and assumptions, including those discussed elsewhere in this Annual Report on Form 10-K and in Part 
I. Item 1A, “Risk Factors”, that could affect the future results of the Company and could cause those results or other outcomes to 
differ materially from those expressed or implied in the Company’s forward-looking statements.  

While forward-looking statements are our best prediction at the time they are made, you should not rely on them. Forward-
looking statements speak only as of the date of this document or the date of any document that may be incorporated by reference into 
this document.  

Consequently, you should consider forward-looking statements only as the Company’s current plans, estimates and beliefs. The 

Company does not undertake and specifically declines any obligation to publicly update or revise forward-looking statements, 
including those set forth in this Annual Report on Form 10-K, to reflect any new events, information, events or any change in 
conditions or circumstances unless required by law. You are advised, however, to consult any further disclosures we make on related 
subjects in our Quarterly Reports on Form 10-Q, Current Reports on 8-K and future Annual Reports on 10-K and our other filings 
with the SEC.  

Item 1A. 

Risk Factors  

Our business is subject to numerous risks. You should carefully consider the following risk factors and all other information 

contained in this Annual Report on Form 10-K. Any of these risks could harm our business, results of operations, and financial 
condition and our prospects. In addition, risks and uncertainties not currently known to us or that we currently deem to be immaterial 
also may materially adversely affect our business, financial condition and operating results.  

Risks Related to Our Business  

We have a limited operating history in an evolving industry, which makes it difficult to evaluate our future prospects and may 
increase the risk that we will not be successful.  

We have a limited operating history in an evolving industry that may not develop as expected. Assessing our business and future 

prospects is challenging in light of the risks and difficulties we may encounter. These risks and difficulties include our ability to:  

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

accurately forecast our revenues and plan our operating expenses;  

increase the number of and retain existing restaurants and diners using our platform;  

successfully compete with the traditional telephone, pen-and-paper takeout ordering process, along with other companies 
that are currently in, or may in the future enter, the business of allowing diners to order takeout food online;  

successfully expand our business in existing markets and enter new markets;  

successfully provide restaurant delivery services in a cost-efficient manner; 

adapt to rapidly evolving trends in the ways consumers and businesses interact with technology;  

avoid interruptions or disruptions in our service;  

develop a scalable, high-performance technology infrastructure that can efficiently and reliably handle increased usage, as 
well as the deployment of new features and products;  

hire, integrate and retain talented sales, customer care, technology and other personnel; and  

effectively manage rapid growth in our personnel and operations.  

If the demand for ordering food online and through mobile applications does not develop as we expect, or if we fail to address 

the needs of restaurants or diners, our business will be harmed. We may not be able to successfully address these risks and difficulties, 
which could harm our business and results of operations.  

If we fail to retain our existing restaurants and diners or to acquire new restaurants and diners in a cost-effective manner, our 
revenue may decrease and our business may be harmed.  

We believe that growth of our business and revenue is dependent upon our ability to continue to grow our takeout marketplace 
in existing geographic markets by retaining our existing restaurants and diners and adding new restaurants and diners. The increase in 
restaurants attracts more diners to our platform and the increase in diners attracts more restaurants. This takeout marketplace takes 
time to build and may grow more slowly than we expect or than it has grown in the past. In addition, as we have become larger 
through organic growth, the growth rates for Active Diners, Daily Average Grubs and Gross Food Sales have at times slowed, and 
may similarly slow in the future, even if we continue to add restaurants and diners on an absolute basis. Although we expect that our 
growth rates will continue to slow during certain periods as our business increases in size, if we fail to retain either our existing 

10 

restaurants (especially our most popular restaurants) or diners, the value of our takeout marketplace will be diminished. In addition, 
although we believe that many of our new restaurants and diners originate from word-of-mouth and other non-paid referrals from 
existing restaurants and diners, we also expect to continue to spend to acquire additional restaurants and diners. We cannot assure you 
that the revenue from the restaurants and diners we acquire will ultimately exceed the cost of acquisition.  

While a key part of our business strategy is to add restaurants and diners in our existing geographic markets, to a lesser degree, 

we may also expand our operations into new geographic markets. In doing so, we may incur losses or otherwise fail to enter new 
markets successfully. Our expansion into new markets may place us in unfamiliar competitive environments and involve various risks, 
including the need to invest significant resources and the possibility that returns on such investments will not be achieved for several 
years or at all.  

Growth of our business will depend on a strong brand and any failure to maintain, protect and enhance our brand would hurt 
our ability to retain or expand our base of restaurants and diners and our ability to increase their level of engagement.  

We believe that a strong brand is necessary to continue to attract and retain diners and, in turn, the restaurants in our network. 

We need to maintain, protect and enhance our brand in order to expand our base of diners and increase their engagement with our 
websites and mobile applications. This will depend largely on our ability to continue to provide differentiated products, and we may 
not be able to do so effectively. While we may choose to engage in a broader marketing campaign to further promote our brand, this 
effort may not be successful or cost effective. If we are unable to maintain or enhance restaurant and diner awareness in a cost-
effective manner, our brand, business, results of operations and financial condition could be harmed. Furthermore, negative publicity 
about our Company, including delivery problems, issues with our technology and complaints about our personnel or customer service, 
could diminish confidence in, and the use of, our products, which could harm our results of operations and business.  

We rely on restaurants in our network for many aspects of our business, and any failure by them to maintain their service levels 
could harm our business.  

We rely upon restaurants in our network, principally small and local independent businesses, and, to a lesser degree, our 
independent contractor driver network, to provide quality food to our diners on a timely basis. If these restaurants or our independent 
contractor driver network experience difficulty servicing diner demand, producing quality food, providing timely delivery and good 
service or meeting our other requirements or standards, our reputation and brand could be damaged. In addition, if restaurants in our 
network were to cease operations, temporarily or permanently, face financial distress or other business disruption, or if our 
relationships with restaurants in our network deteriorate, we may not be able to provide diners with restaurant choices. This risk is 
more pronounced in markets where we have fewer restaurants. In addition, if we are unsuccessful in choosing or finding popular 
restaurants, if we fail to negotiate satisfactory pricing terms with them or if we ineffectively manage these relationships, it could harm 
our business and results of operations.  

We experience significant seasonal fluctuations in our financial results, which could cause our stock price to fluctuate.  

Our business is highly dependent on diner behavior patterns that we have observed over time. In our metropolitan markets, we 

generally experience a relative increase in diner activity from September to April and a relative decrease in diner activity from May to 
August. In addition, we benefit from increased order volume in our campus markets when school is in session and experience a 
decrease in order volume when school is not in session, during summer breaks and other vacation periods. Diner activity can also be 
impacted by colder or more inclement weather, which typically increases order volume, and warmer or sunny weather, which typically 
decreases order volume. Seasonality will likely cause fluctuations in our financial results on a quarterly basis. In addition, other 
seasonality trends may develop and the existing seasonality and diner behavior that we experience may change or become more 
extreme.  

We may not continue to grow at historical rates or maintain profitability in the future.  

While our revenue has grown in recent periods, this growth rate may not be sustainable and we may not realize sufficient 
revenue to maintain profitability. We may incur significant losses in the future for a number of reasons, including insufficient growth 
in the number of restaurants and diners on our platform, increasing competition, as well as other risks described in this Annual Report 
on Form 10-K, and we may encounter unforeseen expenses, difficulties, complications and delays and other unknown factors. We 
expect to continue to make investments in the development and expansion of our business, which may not result in increased revenue 
or growth. In addition, as a public company, we incur and will continue to incur significant legal, accounting and other expenses that 
we did not incur as a private company. As a result of these increased expenditures, we will have to generate and sustain increased 
revenue to maintain profitability. Accordingly, we may not be able to maintain profitability and we may incur significant losses in the 
future, and this could cause the price of our common stock to decline.  

If we fail to manage our growth effectively, our brand, results of operations and business could be harmed.  

We have experienced rapid growth in our headcount and operations, both through organic growth and recent acquisitions. This 
growth places substantial demands on management and our operational infrastructure. Many of our employees have been with us for 
fewer than 18 months. We have and intend to continue to make substantial investments in our technology, customer care, sales and 
marketing infrastructure. As we continue to grow, we must effectively integrate, develop and motivate a large number of new 

11 

employees, while maintaining the beneficial aspects of our Company culture. We may not be able to manage growth effectively. If we 
do not manage the growth of our business and operations effectively, the quality of our platform and efficiency of our operations could 
suffer, which could harm our brand, business and results of operations.  

The impact of economic conditions, including the resulting effect on consumer spending, may harm our business and results of 
operations.  

Our performance is subject to economic conditions and their impact on levels of consumer spending. Some of the factors having 
an impact on discretionary consumer spending include general economic conditions, unemployment, consumer debt, reductions in net 
worth, residential real estate and mortgage markets, taxation, energy prices, interest rates, consumer confidence and other 
macroeconomic factors. Consumer purchases of discretionary items generally decline during recessionary periods and other periods in 
which disposable income is adversely affected. Small businesses that do not have substantial resources, like a substantial number of 
the restaurants in our network, tend to be more adversely affected by poor economic conditions than large businesses. Also, because 
spending for food purchases from restaurants is generally considered to be discretionary, any decline in consumer spending may have 
a disproportionate effect on our business relative to those businesses that sell products or services considered to be necessities. If 
spending at many of the restaurants in our network declines, or if a significant number of these restaurants go out of business, diners 
may be less likely to use our service, which could harm our business and results of operations. In addition, significant adverse 
economic conditions could harm the businesses of our corporate customers, resulting in decreased use of our platform. Moreover, the 
majority of restaurants in our network are located in major metropolitan areas like New York City, Chicago and the San Francisco Bay 
Area. To the extent any one of these geographic areas experience any of the above-described conditions to a greater extent than other 
geographic areas, the harm to our business and results of operations could be exacerbated.  

We make the restaurant and diner experience our highest priority. Our dedication to making decisions based primarily on the 
best interests of restaurants and diners may cause us to forego short-term opportunities, which could impact our profitability.  

We base many of our decisions upon the best interests of the restaurants and diners who use our platform. We believe that this 
approach has been essential to our success in increasing our growth rate and the frequency with which restaurants and diners use our 
platform and has served our long-term interests and those of our stockholders. We believe that it is our responsibility to make our 
diners happy. In the past, we have foregone, and we may in the future forego, certain expansion or revenue opportunities that we do 
not believe are in the best interests of our restaurants and diners, even if such decisions negatively impact our business or results of 
operations in the short term. Our focus on making decisions based primarily on the interests of the restaurants and diners who use our 
platform may not result in the long-term benefits that we expect, and our business and results of operations may be harmed.  

If use of the Internet via websites, mobile devices and other platforms, particularly with respect to online food ordering, does not 
continue to increase as rapidly as we anticipate, our business and growth prospects will be harmed.  

Our business and growth prospects are substantially dependent upon the continued and increasing use of the Internet as an 
effective medium of transactions by diners. Internet use may not continue to develop at historical rates, and diners may not continue to 
use the Internet and other online services to order their food at current or increased growth rates or at all. In addition, the Internet and 
mobile applications may not continue to be accepted as a viable platform or resource for a number of reasons, including:  

• 

• 

• 

• 

actual or perceived lack of security of information or privacy protection;  

possible disruptions, computer viruses or other damage to Internet servers, users’ computers or mobile applications;  

excessive governmental regulation; and  

unacceptable delays due to actual or perceived limitations of wireless networks.  

Grubhub is expanding its independent contractor driver network. The status of the drivers as independent contractors, rather 
than employees, has been and may continue to be challenged. A reclassification of the drivers as employees could harm our 
business or results of operations.  

We are involved or may become involved in legal proceedings and investigations that claim that members of the delivery 
network who we treat as independent contractors for all purposes, including employment tax and employee benefits, should instead be 
treated as employees. In addition, there can be no assurance that legislative, judicial or regulatory (including tax) authorities will not 
introduce proposals or assert interpretations of existing rules and regulations that would mandate that we change our classification of 
the drivers. In the event of a reclassification of members of our independent contractor driver network as employees, we could be 
exposed to various liabilities and additional costs. These liabilities and costs could have an adverse effect on our business and results 
of operations and/or make it cost prohibitive for us to deliver orders using our driver network, particularly in geographic areas where 
we don’t have a lot of volume. These liabilities and additional costs could include exposure (for prior and future periods) under 

12 

federal, state and local tax laws, and workers’ compensation, unemployment benefits, labor, and employment laws, as well as potential 
liability for penalties and interest. 

We face potential liability, expenses for legal claims and harm to our business based on the nature of our business and the 
content on our platform.  

We face potential liability, expenses for legal claims and harm to our business relating to the nature of the takeout food business, 
including potential claims related to food offerings, delivery and quality. For example, third parties could assert legal claims against us 
in connection with personal injuries related to food poisoning or tampering or accidents caused by the delivery drivers of restaurants in 
our network or drivers in our delivery network. Alternatively, we could be subject to legal claims relating to the delivery of alcoholic 
beverages sold by restaurants on our network to underage diners.  

Reports, whether true or not, of food-borne illnesses (such as E. Coli, avian flu, bovine spongiform encephalopathy, hepatitis A, 

trichinosis or salmonella) and injuries caused by food tampering have severely injured the reputations of participants in the food 
business and could do so in the future as well. The potential for acts of terrorism on our nation’s food supply also exists and, if such an 
event occurs, it could harm our business and results of operations. In addition, reports of food-borne illnesses or food tampering, even 
those occurring solely at restaurants that are not in our network, could, as a result of negative publicity about the restaurant industry, 
harm our business and results of operations.  

In addition, we face potential liability and expense for claims relating to the information that we publish on our websites and 

mobile applications, including claims for trademark and copyright infringement, defamation, libel and negligence, among others. For 
example, we could be subject to claims related to the content published on allmenus.com and MenuPages.com, which contain 
approximately 650,000 menus, based on the fact that we do not obtain prior permission from restaurants to include their menus.  

We have incurred and expect to continue to incur legal claims. Potentially, the frequency of such claims could increase in 
proportion to the number of restaurants and diners that use our platform and as we grow. These claims could divert management time 
and attention away from our business and result in significant costs to investigate and defend, regardless of the merits of the claims. In 
some instances, we may elect or be compelled to remove content or may be forced to pay substantial damages if we are unsuccessful 
in our efforts to defend against these claims. If we elect or are compelled to remove valuable content from our websites or mobile 
applications, our platform may become less useful to restaurants and diners and our traffic may decline, which could harm our 
business and results of operations.  

We may not timely and effectively scale and adapt our existing technology and network infrastructure to ensure that our 
platform is accessible, which would harm our reputation, business and results of operations.  

It is critical to our success that restaurants and diners within our geographic markets be able to access our platform at all times. 

We have previously experienced service disruptions and, in the future, we may experience service disruptions, outages or other 
performance problems due to a variety of factors, including infrastructure changes, human or software errors, capacity constraints due 
to an overwhelming number of diners accessing our platform simultaneously, and denial of service or fraud or security attacks. In 
some instances, we may not be able to identify the cause or causes of these performance problems within an acceptable period of time. 
It may become increasingly difficult to maintain and improve the availability of our platform, especially during peak usage times and 
as our products become more complex and our diner traffic increases. If our platform is unavailable when diners attempt to access it or 
it does not load as quickly as they expect, diners may seek other services, and may not return to our platform as often in the future, or 
at all. This would harm our ability to attract restaurants and diners and decrease the frequency with which they use our platform. We 
expect to continue to make significant investments to maintain and improve the availability of our platform and to enable rapid 
releases of new features and products. To the extent that we do not effectively address capacity constraints, respond adequately to 
service disruptions, upgrade our systems as needed or continually develop our technology and network architecture to accommodate 
actual and anticipated changes in technology, our business and results of operations would be harmed.  

Our failure to protect personal information provided by our diners against inappropriate disclosure, including security 
breaches, could violate applicable law and contracts with our service providers and could result in liability to us, damage to our 
reputation and brand and harm to our business.  

We rely on third-party payment processors and encryption and authentication technology licensed from third parties that is 
designed to effect secure transmission of personal information provided by our diners. In some cases, we retain third-party vendors to 
store data, including personal information. We may need to expend significant resources to protect against impermissible disclosure, 
including security breaches, or to address problems caused by such disclosure. If we, or our third-party providers, are unable to 
maintain the security of our diners’ personal information, our reputation and brand could be harmed and we may lose current and 
potential diners, be exposed to litigation and possible liability.  

Because we process and transmit payment card information, we are subject to the Payment Card Industry (“PCI”) and Data 
Security Standard (the “Standard”). The Standard is a comprehensive set of requirements for enhancing payment account data security 
that was developed by the PCI Security Standards Council to help facilitate the broad adoption of consistent data security measures. 
We are required by payment card network rules to comply with the Standard, and our failure to do so may result in fines or restrictions 
on our ability to accept payment cards. Under certain circumstances specified in the payment card network rules, we may be required 

13 

to submit to periodic audits, self-assessments or other assessments of our compliance with the Standard. Such activities may reveal 
that we have failed to comply with the Standard. If an audit, self-assessment or other test determines that we need to take steps to 
remediate any deficiencies, such remediation efforts may distract our management team and require us to undertake costly and time 
consuming remediation efforts. In addition, even if we comply with the Standard, there is no assurance that we will be protected from 
a security breach.  

We are subject to payment-related risks, and if payment processors are unwilling or unable to provide us with payment 
processing service or impose onerous requirements on us in order to access their services, or if they increase the fees they 
charge us for these services, our business and results of operations could be harmed.  

We accept payments using a variety of methods, including credit and debit cards, Apple Pay®, Android Pay™ and gift cards. 

For certain payment methods, including credit and debit cards, we pay bank interchange and other fees. These fees may increase over 
time and raise our operating costs and lower our profitability. We rely on third parties to provide payment processing services, 
including the processing of credit and debit cards. Our business may be disrupted for an extended period of time if any of these 
companies becomes unwilling or unable to provide these services to us. We are also subject to payment card association operating 
rules, certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to make it 
difficult or impossible for us to comply. If we fail to comply with these rules or requirements, we may be subject to fines and higher 
transaction fees and/or lose our ability to accept credit and debit card payments from diners or facilitate other types of online 
payments, and our business and results of operations could be harmed.  

We rely on third parties, including our payment processor and data center hosts, and if these or other third parties do not 
perform adequately or terminate their relationships with us, our costs may increase and our business and results of operations 
could be harmed.  

Our success will depend upon our relationships with third parties, including our payment processor and data center hosts. We 
rely on a third-party payment processor and encryption and authentication technology licensed from third parties that is designed to 
effect secure transmission of personal information provided by our diners. We also rely on third-party data center hosts to provide a 
reliable network backbone with the speed, data capacity, security and hardware necessary for reliable Internet access and services. If 
our payment processor, or a data center host, or another third party, does not perform adequately, terminates its relationship with us or 
refuses to renew its agreement with us on commercially reasonable terms, we may have difficulty finding an alternate provider on 
similar terms and in an acceptable timeframe, our costs may increase and our business and results of operations could be harmed.  

In addition, we rely on off-the-shelf hardware and software platforms developed by third parties to build and customize our 
Grubhub for Restaurants tablet and mobile application. If third parties fail to continue to produce or maintain these hardware and 
software platforms, our Grubhub for Restaurants tablet and mobile application may become less accessible to restaurants and diners, 
and our business and results of operations could be harmed.  

If our security measures are compromised, or if our platform is subject to attacks that degrade or deny the ability of restaurants 
and diners to access our content, restaurants and diners may curtail or stop use of our platform.  

Like all online services, our platform is vulnerable to computer viruses, break-ins, phishing attacks, attempts to overload our 

servers with denial-of-service, misappropriation of data through website scraping or other attacks and similar disruptions from 
unauthorized use of our computer systems, any of which could lead to interruptions, delays or website shutdowns, causing loss of 
critical data or the unauthorized disclosure or use of personally identifiable or other confidential information. Like most Internet 
companies, we have experienced interruptions in our service in the past due to software and hardware issues as well as denial-of-
service and other cyber-attacks and, in the future, may experience compromises to our security that result in performance or 
availability problems, the complete shutdown of our websites or the loss or unauthorized disclosure of confidential information. In the 
event of a prolonged service interruption or significant breach of our security measures, our restaurants and diners may lose trust and 
confidence in us and decrease their use of our platform or stop using our platform entirely. We may be unable to implement adequate 
preventative measures against or proactively address techniques used to obtain unauthorized access, disable or degrade service or 
sabotage systems because such techniques change frequently, often remain undetected until launched against a target and may 
originate from remote areas around the world that are less regulated. The impact of cyber security events experienced by third-parties 
with whom we do business (or upon whom we otherwise rely in connection with our day-to-day operations) could have a similar 
effect on us. Moreover, even cyber or similar attacks that do not directly affect us or third-parties with whom we do business may 
result in a loss of consumer confidence generally, which could make users less likely to use or continue to use our platform. Any or all 
of these issues could harm our ability to attract new restaurants and diners or deter current restaurants and diners from returning, 
reduce the frequency with which restaurants and diners use our platform, or subject us to third-party lawsuits, regulatory fines or other 
action or liability, thereby harming our business and results of operations.  

We compete primarily with the traditional offline ordering process and adherence to this traditional ordering method and 
pressure from existing and new companies that offer online ordering could harm our business and results of operations.  

We primarily compete with the traditional offline ordering process used by the vast majority of restaurants and diners involving 
the telephone and paper menus that restaurants distribute to diners, as well as advertising that restaurants place in local publications to 

14 

attract diners. Changing traditional ordering habits is difficult and if restaurants and diners do not embrace the transition to online food 
ordering as we expect, our business and results of operations could be harmed.  

In addition to the traditional takeout ordering process, we compete with other online food ordering businesses, chain restaurants 

that have their own online ordering platforms, point of sale companies and restaurant delivery services. Our current and future 
competitors may enjoy competitive advantages, such as greater name recognition, longer operating histories, greater market share in 
certain markets and larger existing user bases in certain markets and substantially greater financial, technical and other resources than 
we have. Greater financial resources and product development capabilities may allow these competitors to respond more quickly to 
new or emerging technologies and changes in restaurant and diner requirements that may render our products less attractive or 
obsolete. These competitors have and may continue to introduce new products with competitive price and performance characteristics 
and they may undertake more aggressive marketing campaigns than ours. Large Internet companies with substantial resources, users 
and brand power have also entered our market and compete with us. Furthermore, independent restaurants could determine that it is 
more cost effective to develop their own platforms to permit online takeout orders rather than use our service.  

If we lose existing restaurants or diners in our network, fail to attract new restaurants or diners or are forced to reduce our 
commission percentage or make pricing concessions as a result of increased competition, our business and results of operations could 
be harmed.  

If we do not continue to innovate and provide useful products or if our introduced products do not perform or are not adopted 
by restaurants in accordance with our expectations, we may not remain competitive and our business and results of operations 
could suffer.  

Our success depends in part on our ability to continue to innovate. To remain competitive, we must continuously enhance and 
improve the functionality and features of our platform, including our websites and mobile applications. The Internet and the online 
commerce industry are rapidly changing and becoming more competitive. If competitors introduce new products embodying new 
technologies, or if new industry standards and practices emerge, our existing websites, technology and mobile applications may 
become obsolete. Our future success could depend on our ability to:  

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enhance our existing products and develop new products;  

persuade restaurants to adopt our new technologies and products in a timely manner; and  

respond to technological advances and emerging industry standards and practices on a cost-effective and timely basis.  

Developing our platform, which includes our mobile applications, websites and other technologies entails significant technical 

and business risks. We may use new technologies ineffectively, or we may fail to adapt to emerging industry standards. If we face 
material delays in introducing new or enhanced products or if our recently introduced products do not perform in accordance with our 
expectations, the restaurants and diners in our network may forego the use of our products in favor of those of our competitors.  

Internet search engines drive traffic to our platform and our new diner growth could decline and our business and results of 
operations would be harmed if we fail to appear prominently in search results.  

Our success depends in part on our ability to attract diners through unpaid Internet search results on search engines like Google, 

Yahoo! and Bing. The number of diners we attract to our platform from search engines is due in large part to how and where our 
websites rank in unpaid search results. These rankings can be affected by a number of factors, many of which are not under our direct 
control and may change frequently. For example, a search engine may change its ranking algorithms, methodologies or design layouts. 
As a result, links to our websites may not be prominent enough to drive traffic to our websites, and we may not know how or 
otherwise be in a position to influence the results. In some instances, search engine companies may change these rankings in a way 
that promotes their own competing products or services or the products or services of one or more of our competitors. Search engines 
may also adopt a more aggressive auction-pricing system for keywords that would cause us to incur higher advertising costs or reduce 
our market visibility to prospective diners. Our websites have experienced fluctuations in search result rankings in the past, and we 
anticipate similar fluctuations in the future. Any reduction in the number of diners directed to our platform could harm our business 
and results of operations. 

We expect a number of factors to cause our results of operations to fluctuate on a quarterly and annual basis, which may 

make it difficult to predict our future performance.  

Our results of operations could vary significantly from quarter to quarter and year to year because of a variety of factors, many 

of which are outside of our control. As a result, comparing our results of operations on a period-to-period basis may not be 
meaningful. In addition to other risk factors discussed in this section, factors that may contribute to the variability of our quarterly and 
annual results include:  

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our ability to attract new restaurants and diners and retain existing restaurants and diners in our network in a cost effective 
manner; 

our ability to accurately forecast revenue and appropriately plan our expenses;  

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the effects of changes in search engine placement and prominence;  

the effects of increased competition on our business;  

our ability to successfully expand in existing markets and successfully enter new markets;  

the impact of worldwide economic conditions, including the resulting effect on diner spending on takeout;  

the seasonality of our business, including the effect of academic calendars on college campuses and seasonal patterns in 
restaurant dining;  

the impact of weather on our business;  

our ability to protect our intellectual property;  

our ability to maintain an adequate rate of growth and effectively manage that growth;  

our ability to maintain and increase traffic to our platform;  

our ability to keep pace with technology changes in the takeout industry;  

the success of our sales and marketing efforts;  

costs associated with defending claims, including intellectual property infringement claims and related judgments or 
settlements;  

changes in governmental or other regulation affecting our business;  

interruptions in service and any related impact on our business, reputation or brand;  

the attraction and retention of qualified employees and key personnel;  

our ability to choose and effectively manage third-party service providers;  

changes in diner behavior with respect to takeout;  

the effects of natural or man-made catastrophic events;  

the effectiveness of our internal controls;  

the impact of payment processor costs and procedures;  

changes in the online payment transfer rate; and  

changes in our tax rates or exposure to additional tax liabilities.  

The loss of key senior management personnel could harm our business and future prospects.  

We depend on our senior management and other key personnel. We may not be able to retain the services of any of our senior 

management or other key personnel. Although we have employment agreements with our key senior management personnel, their 
employment is at-will and they could leave at any time. The loss of any of our executive officers or other key employees could harm 
our business and future prospects.  

We depend on talented personnel to grow and operate our business, and if we are unable to hire, retain, manage and motivate 
our personnel, or if our new personnel do not perform as we anticipate, we may not be able to grow effectively.  

Our future success will depend upon our ability to continue to identify, hire, develop, motivate and retain talented personnel. We 
may not be able to retain the services of any of our employees or other members of senior management in the future. In addition, from 
time to time, there may be changes in our senior management team that may be disruptive to our business. If our senior management 
team fails to work together effectively and to execute our plans and strategies, our business and results of operations could be harmed.  

Our growth strategy also depends on our ability to expand our organization by attracting and hiring high-quality personnel. 
Identifying, attracting, recruiting, training, integrating, managing and motivating talented individuals will require significant time, 
expense and attention. Competition for talent is intense, particularly in technology driven industries such as ours. If we are not able to 
effectively recruit and retain our talent, our business and our ability to achieve our strategic objectives would be harmed.  

Unfavorable media coverage could harm our business and results of operations.  

We are the subject of media coverage from time to time. Unfavorable publicity regarding our business model, content, 

personnel, customer care, technology, product changes, product quality or privacy practices could harm our reputation. Such negative 
publicity could also harm the size of our network and engagement and loyalty of our restaurants and diners, which could adversely 
impact our business and results of operations.  

16 

Our business, and that of our third-party providers and third-party data center, is subject to the risks of severe weather, 
earthquakes, fires, floods, hurricanes and other natural catastrophic events and to interruption by man-made problems such as 
computer viruses or terrorism.  

Our business, particularly in areas of significant concentration like New York, Chicago and San Francisco, is subject to damage 

or interruption from severe weather, earthquakes, fires, floods, tornadoes, hurricanes, power losses, telecommunications failures, 
terrorist attacks, acts of war and similar events. For example, severe weather in Chicago, the location of our corporate headquarters 
and most of our customer care staff, could inhibit the ability of our customer care staff to get to work, which could result in service 
problems and complaints from restaurants or diners. As we rely heavily on our servers, computer and communications systems, as 
well as those of our third-party providers and third-party data centers, and the Internet to conduct our business and provide high 
quality customer service, disruptions could harm our ability to run our business, which could harm our results of operations and 
financial condition. For example, in 2017, hurricanes Harvey and Irma impacted business in the affected areas and in January 2016, 
Winter Storm Jonas caused certain restaurants to shut-down in New York City, and other East Coast cities, which resulted in 
restaurants being unable to fulfill orders on our platform. These events could also negatively impact diner activity or the ability of 
restaurants to continue to operate.  

Increases in food, labor, energy and other costs could adversely affect results of operations.  

An increase in restaurant operating costs could cause restaurants in our network to raise prices or cease operations. Factors such 

as inflation, increased food costs, increased labor and employee benefit costs, increased rent costs and increased energy costs may 
increase restaurant operating costs. Many of the factors affecting restaurant costs are beyond the control of the restaurants in our 
network. In many cases, these restaurants may not be able to pass along these increased costs to diners and, as a result, may cease 
operations, which could harm our profitability and results of operations. Additionally, if these restaurants raise prices, order volume 
may decline, which could harm our profitability and results of operations.  

Acquisitions could disrupt our business and harm our business and results of operations.  

As part of our business strategy, we have and we will continue to selectively explore acquisition opportunities of companies and 

technologies to strengthen our platform. For example, in 2017 we completed the acquisitions of Eat24 and Foodler and in 2015 and 
2016, we completed the acquisitions of DiningIn, Restaurants on the Run, Delivered Dish and LABite. The identification of suitable 
acquisition candidates can be difficult, time consuming and costly, and we may not be able to successfully complete identified 
acquisitions. The risks we face in connection with acquisitions include:  

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regulatory hurdles;  

anticipated benefits may not materialize;  

diversion of management time and focus from operating our business to addressing acquisition integration challenges;  

transition of the acquired company’s users to our websites and mobile applications;  

retention of employees from the acquired company;  

assimilation, integration and maintenance of the acquired company’s business; 

cultural challenges associated with integrating employees from the acquired company into our organization;  

integration of the acquired company’s accounting, management information, human resources and other administrative 
systems;  

the need to implement or improve controls, procedures and policies at a business that prior to the acquisition may have 
lacked effective controls, procedures and policies;  

coordination of product development and sales and marketing functions;  

liability for activities of the acquired company before the acquisition, including patent and trademark infringement claims, 
violations of laws, commercial disputes, tax liabilities and other known and unknown liabilities; and  

litigation or other claims in connection with the acquired company, including claims from terminated employees, users, 
former stockholders or other third parties.  

Our failure to address these risks or other problems encountered in connection with our past or future acquisitions and 

investments could cause us to fail to realize the anticipated benefits of these acquisitions or investments, cause us to incur 
unanticipated liabilities, and harm our business generally. Future acquisitions could also result in dilutive issuances of our equity 
securities, the incurrence of debt, contingent liabilities, amortization expenses or the impairment of goodwill, any of which could harm 
our business and results of operations.  

17 

Government regulation of the Internet and e-commerce is evolving, and unfavorable changes could substantially harm our 
business and results of operations.  

We are subject to general business regulations and laws as well as federal and state regulations and laws specifically governing 

the Internet and e-commerce. Existing and future laws and regulations may impede the growth of the Internet, e-commerce or other 
online services, and increase the cost of providing online services. These regulations and laws may cover sweepstakes, taxation, 
tariffs, user privacy, data protection, pricing, content, copyrights, distribution, electronic contracts and other communications, 
consumer protection, broadband residential Internet access and the characteristics and quality of services. It is not clear how existing 
laws governing issues such as property ownership, sales, use and other taxes, libel and personal privacy apply to the Internet and e-
commerce. Unfavorable resolution of these issues may harm our business and results of operations.  

Our business is subject to a variety of U.S. laws, many of which are unsettled and still developing and which could subject us to 
claims or otherwise harm our business or results of operations.  

We are subject to a variety of laws in the United States, including laws regarding data retention, online credit card payments, 

privacy, data security, distribution of user-generated content, consumer protection, tax and securities laws, which are frequently 
evolving and developing. The scope and interpretation of the laws that are or may be applicable to us are often uncertain and may be 
conflicting. 

 In addition, we may be subject to foreign data protection, privacy, and other laws and regulations, which can be more restrictive 

than those in the United States and could impact our ability to transfer, process and/or receive transnational data. The regulatory 
framework for privacy and security issues is evolving and may remain in flux for some period of time. It is difficult to ascertain 
whether this will impact our business in the United Kingdom. It is also likely that if our business grows and evolves and our products 
are used in a greater number of geographies, we will become subject to laws and regulations in additional jurisdictions. It is difficult to 
predict how existing laws will be applied to our business and the new laws to which we may become subject.  

If we are not able to comply with these laws or regulations or if we become liable under these laws or regulations, we could be 

harmed, and we may be forced to implement new measures to reduce our exposure to this liability. This may require us to expend 
substantial resources or to discontinue certain products or features, which would negatively affect our business. In addition, the 
increased attention focused upon liability issues as a result of lawsuits and legislative proposals could harm our reputation or 
otherwise impact the growth of our business. Any costs incurred to prevent or mitigate this potential liability could also harm our 
business and results of operations.  

Failure to adequately protect our intellectual property could harm our business and results of operations.  

Our business depends on our intellectual property, the protection of which is crucial to the success of our business. We rely on a 

combination of patent, trademark, trade secret and copyright law and contractual restrictions to protect our intellectual property. In 
addition, we attempt to protect our intellectual property, technology and confidential information by requiring our employees and 
consultants who develop intellectual property on our behalf to enter into confidentiality and assignment of inventions agreements and 
non-competition agreements, and third parties to enter into nondisclosure agreements. These agreements may not effectively prevent 
unauthorized use or disclosure of our confidential information, intellectual property or technology and may not provide an adequate 
remedy in the event of unauthorized use or disclosure of our confidential information, intellectual property or technology. Despite our 
efforts to protect our proprietary rights, unauthorized parties may copy aspects of our website features, software and functionality or 
obtain and use information that we consider proprietary.  

We have registered, among numerous other trademarks, “Grubhub,” “Seamless” and “MenuPages” as trademarks in the United 
States. Competitors have and may continue to adopt service names similar to ours, thereby harming our ability to build brand identity 
and possibly leading to user confusion. In addition, there could be potential trade name or trademark infringement claims brought by 
owners of other trademarks that are similar to our trademarks. Litigation or proceedings before the U.S. Patent and Trademark Office 
or other governmental authorities and administrative bodies in the United States and abroad may be necessary in the future to enforce 
our intellectual property rights and to determine the validity and scope of the proprietary rights of others. Our efforts to enforce or 
protect our proprietary rights may be ineffective and could result in substantial costs and diversion of resources, which could harm our 
business and results of operations.  

We may be unable to continue to use the domain names that we use in our business, or prevent third parties from acquiring and 
using domain names that infringe on, are similar to, or otherwise decrease the value of our brand or our trademarks or service 
marks.  

We have registered domain names for our websites that we use in our business, most importantly seamless.com, grubhub.com, 
eat24.com, MenuPages.com and allmenus.com. If we lose the ability to use a domain name, whether due to trademark claims, failure 
to renew the applicable registration, or any other cause, we may be forced to market our products under a new domain name, which 
could cause us substantial harm, or to incur significant expense in order to purchase rights to the domain name in question. In addition, 
our competitors and others could attempt to capitalize on our brand recognition by using domain names similar to ours. Domain names 
similar to ours have been registered in the United States and elsewhere. We may be unable to prevent third parties from acquiring and 
using domain names that infringe on, are similar to, or otherwise decrease the value of our brand or our trademarks or service marks. 

18 

Protecting and enforcing our rights in our domain names may require litigation, which could result in substantial costs and diversion 
of resources, which could in turn harm our business and results of operations.  

Intellectual property infringement assertions by third parties could result in significant costs and harm our business, results of 
operations and reputation.  

We operate in an industry with extensive intellectual property litigation. Other parties have asserted, and in the future may 
assert, that we have infringed their intellectual property rights. Such litigation may involve patent holding companies or other adverse 
patent owners who have no relevant product revenue, and therefore our own issued and pending patents may provide little or no 
deterrence. We could be required to pay substantial damages or cease using intellectual property or technology that is deemed 
infringing.  

For example, we are currently a defendant in a patent infringement suit filed by Ameranth, Inc. (“Ameranth”) in which we are 

alleged to infringe on patents relating to online ordering software. See Part I, Item 3, “Legal Proceedings,” and Part II, Item 8, Note 7, 
“Commitments and Contingencies,” to the accompanying consolidated financial statements in this Annual Report on Form 10-K for a 
further discussion of this litigation. This litigation could cause us to incur significant expenses and costs. In addition, the outcome of 
any litigation is inherently unpredictable and, as a result of this litigation, we may be required to pay damages, an injunction may be 
entered against us, or a license or other right to continue to deliver an unmodified version of the service may not be made available to 
us at all or may require us to pay ongoing royalties and comply with unfavorable terms. Any of these outcomes could harm our 
business. Even if we were to prevail, this litigation could be costly and time-consuming, could divert the attention of our management 
and key personnel from our business operations, and may discourage restaurants and diners from using our products.  

Furthermore, we cannot predict whether other assertions of third-party intellectual property rights or claims arising from such 

assertions will substantially harm our business and results of operations. The defense of these claims and any future infringement 
claims, whether they are with or without merit or are determined in our favor, may result in costly litigation and diversion of technical 
and management personnel. Furthermore, an adverse outcome of a dispute may require us to pay damages, potentially including treble 
damages and attorneys’ fees if we are found to have willfully infringed a party’s patent or copyright rights; cease making, licensing or 
using products that are alleged to incorporate the intellectual property of others; expend additional development resources to redesign 
our products; and enter into potentially unfavorable royalty or license agreements in order to obtain the right to use necessary 
technologies. Royalty or licensing agreements, if required, may be unavailable on terms acceptable to us, or at all. In any event, we 
may need to license intellectual property which would require us to pay royalties or make one-time payments. Even if these matters do 
not result in litigation or are resolved in our favor or without significant cash settlements, the time and resources necessary to resolve 
them could harm our business, results of operations and reputation.  

Some of our products contain open source software, which may pose particular risks to our proprietary software and products.  

We use open source software in our products and will use open source software in the future. From time to time, we may face 
claims from third parties claiming ownership of, or demanding release of, the open source software and/or derivative works that we 
developed using such software (which could include our proprietary source code), or otherwise seeking to enforce the terms of the 
applicable open source license. These claims could result in litigation and could require us to purchase a costly license or cease 
offering the implicated products unless and until we can re-engineer them to avoid infringement. This re-engineering process could 
require significant additional research and development resources. In addition to risks related to license requirements, use of certain 
open source software can lead to greater risks than use of third-party commercial software, as open source licensors generally do not 
provide warranties or controls on the origin of software. Any of these risks could be difficult to eliminate or manage, and, if not 
addressed, could harm our business and results of operations. 

Our credit agreement contains operating and financial covenants that may restrict our business and financing activities.  

We are party to a credit agreement in connection with our secured, revolving credit facility. The obligations under the credit 

agreement are guaranteed by the Company and its domestic subsidiaries and secured by a lien on substantially all of the tangible and 
intangible property of the Company, and by a pledge of all of the equity interests of the Company’s domestic subsidiaries.  

The credit agreement contains customary covenants that, among other things, require the Company to satisfy certain financial 

covenants and restrict the Company’s and its subsidiaries’ ability to, among other things, incur additional debt, create liens, make 
certain investments and acquisitions, pay dividends and make distributions, transfer and sell material assets and merge or consolidate. 
As a result, we are limited in the manner in which we conduct our business, and we may be unable to engage in favorable business 
activities. These restrictions could place us at a competitive disadvantage to competitors.  

Our ability to comply with these covenants may be affected by events beyond our control, and we may not be able to meet these 

covenants. From time to time, we may be required to seek waivers or amendments to the credit agreement to maintain compliance 
with these covenants, and there can be no certainty that any such waiver or amendment will be available, or what the cost of such 
waiver or amendment, if obtained, would be. Non-compliance with one or more of these covenants could result in any amounts 
outstanding under the credit agreement becoming immediately due and payable and termination of the commitments.  

19 

If we are unable to generate sufficient cash available to repay our debt obligations, if any, when they become due and payable, 

either when they mature or in the event of a default, we may not be able to obtain additional debt or equity financing on favorable 
terms, if at all. 

In addition to the capital available under the credit facility, we may require additional capital to support business growth, and 
this capital might not be available on acceptable terms, if at all.  

We intend to continue to make investments to support our business growth and may require additional funds to respond to 
business challenges, including the need to develop new features and products or enhance our existing products, improve our operating 
infrastructure or acquire complementary businesses and technologies. Accordingly, we may need to engage in equity or debt 
financings to secure additional funds. If we raise additional funds through future issuances of equity or convertible debt securities, our 
existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and 
privileges superior to those of holders of our common stock. Any additional debt financing that we secure in the future could involve 
restrictive covenants relating to our capital raising activities and other financial and operational matters. As a result, it may be more 
difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. We may not be able 
to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms 
satisfactory to us when we require it, our ability to continue to support our business growth and to respond to business challenges 
could be impaired, and our business may be harmed.  

Our business and results of operations may be harmed if we are deemed responsible for the collection and remittance of state 
sales taxes for our restaurants.  

If we are deemed an agent for the restaurants in our network under state tax law, we may be deemed responsible for collecting 

and remitting sales taxes directly to certain states. It is possible that one or more states could seek to impose sales, use or other tax 
collection obligations on us with regard to such food sales. These taxes may be applicable to past sales. A successful assertion that we 
should be collecting additional sales, use or other taxes or remitting such taxes directly to states could result in substantial tax 
liabilities for past sales and additional administrative expenses, which would harm our business and results of operations.  

As a public company, we incur significant costs to comply with the laws and regulations affecting public companies which 
could harm our business and results of operations.  

As a public company, we are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act of 2002 (the 

“Sarbanes-Oxley Act”), the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) and the listing 
requirements of the NYSE, and other applicable securities rules and regulations. These rules and regulations have increased and will 
continue to increase our legal, accounting and financial compliance costs and have made and will continue to make some activities 
more time consuming and costly. For example, these rules and regulations could make it more difficult and more costly for us to 
obtain director and officer liability insurance, and we may be required to accept reduced policy limits and coverage or to incur 
substantial costs to maintain the same or similar coverage. These rules and regulations could also make it more difficult for us to 
attract and retain qualified persons to serve on our board of directors or our board committees or as executive officers. Our 
management and other personnel devote a substantial amount of time to these compliance initiatives. As a result, management’s 
attention may be diverted from other business concerns, which could harm our business and operating results. Although we have hired 
additional employees to comply with these requirements, we may need to hire more employees in the future, which will increase our 
costs and expenses.  

Our management team, including our CEO, has limited experience in managing publicly traded companies. Our management 

team and other personnel devote a substantial amount of time to new compliance initiatives and we may not successfully or efficiently 
manage our transition to a public company. To comply with the requirements of being a public company, including the Sarbanes-
Oxley Act, we have taken various actions, such as implementing new internal controls and procedures and hiring accounting or 
internal audit staff, which have required us to incur additional costs and expenses and could harm our results of operations.  

Risks Related to Ownership of Our Common Stock  

A significant portion of our common stock is held by our existing executive officers, directors and holders of 5% or more of our 
outstanding common stock, whose interests may differ from yours.  

As of February 16, 2018, our current executive officers, directors and holders of 5% or more of our outstanding common stock 

beneficially owned, in the aggregate, approximately 57% of our outstanding shares of common stock. Some of these persons or 
entities may have interests that are different from yours. For example, these stockholders may support proposals and actions with 
which you may disagree or which are not in your interests or which adversely impact the value of your investment. These stockholders 
will be able to exercise a significant level of control over all matters requiring stockholder approval, including the election of 
directors, amendment of our certificate of incorporation and approval of significant corporate transactions. This control could have the 
effect of delaying or preventing a change of control in us or changes in management and could also make the approval of certain 
transactions difficult or impossible without the support of these stockholders, which in turn could reduce the price of our common 
stock.  

20 

The trading price of our common stock has been and may continue to be volatile, and you could lose all or part of your 
investment.  

Since shares of our common stock were sold in our IPO in April 2014 at a price of $26.00 per share, the reported high and low 

sales prices of our common stock have ranged from $17.77 to $96.58 through February 16, 2018. An active, liquid and orderly market 
for our common stock may not be sustained, which could depress the trading price of our common stock. The trading price of our 
common stock has been and may continue to be subject to wide fluctuations in response to various factors, some of which are beyond 
our control. These fluctuations could cause you to lose all or part of your investment in our common stock since you might be unable 
to sell your shares at or above the price you paid. In addition to the factors discussed in this “Risk Factors” section and elsewhere in 
this Annual Report on Form 10-K, factors that could cause fluctuations in the trading price of our common stock include the 
following:  

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price and volume fluctuations in the overall stock market from time to time;  

volatility in the market prices and trading volumes of technology stocks, particularly Internet stocks;  

changes in operating performance and stock market valuations of other technology companies generally, or those in our 
industry in particular;  

sales of shares of our common stock by us or our stockholders;  

failure of securities analysts to maintain coverage of us, changes in financial estimates by any securities analysts who 
follow our Company or our failure to meet these estimates or the expectations of investors;  

the financial projections we may provide to the public, any changes in those projections or our failure to meet those 
projections;  

announcements by us or our competitors of new products;  

the public’s reaction to our press releases, other public announcements and filings with the SEC;  

rumors and market speculation involving us or other companies in our industry;  

actual or anticipated changes in our results of operations or fluctuations in our results of operations;  

actual or anticipated developments in our business, our competitors’ businesses or the competitive landscape generally;  

litigation involving us, our industry or both, or investigations by regulators into our operations or those of our 
competitors;  

developments or disputes concerning our intellectual property or other proprietary rights;  

announced or completed acquisitions of businesses or technologies by us or our competitors;  

new laws or regulations or new interpretations of existing laws or regulations applicable to our business;  

changes in accounting standards, policies, guidelines, interpretations or principles;  

any significant change in our management; and  

general economic conditions and slow or negative growth of our markets.  

In addition, in the past, securities class action litigation has often been instituted against companies following periods of 

volatility in the overall market and in the market price of a company’s securities. Such litigation, if instituted against us, could result in 
substantial costs, divert our management’s attention and resources and harm our business and results of operations.  

We cannot guarantee that we will repurchase additional shares of our common stock pursuant to our ongoing share repurchase 
program or that our share repurchase program will enhance stockholder value. Share repurchases could also increase the 
volatility of the price of our common stock and could diminish our cash reserves. 

On January 22, 2016, our Board of Directors approved a program that authorizes the repurchase of up to $100 million of our 
common stock exclusive of any fees, commissions or other expenses relating to such repurchases through open market purchases or 
privately negotiated transactions at the prevailing market price at the time of purchase.  

Although our Board of Directors has approved the share repurchase program, we are not obligated to repurchase any specific 
dollar amount or to acquire any specific number of shares. The timing and amount of repurchases, if any, will depend upon several 
factors, including market and business conditions, the trading price of our common stock and the nature of other investment 
opportunities. The repurchase program may be limited, suspended or discontinued at any time without prior notice, which could result 
in a decrease in the trading price of our common stock. In addition, repurchases of our common stock pursuant to our share repurchase 
program could affect the trading price of our common stock or increase its volatility. For example, the existence of a share repurchase 

21 

program could cause our stock price to be higher than it would be in the absence of such a program and could potentially reduce the 
market liquidity for our common stock. Additionally, our share repurchase program may cause us to incur debt or reduce our cash 
reserves, and those reserves may be reduced further in the future, which may impact our ability to finance future growth and to pursue 
possible future strategic opportunities and acquisitions. There is no assurance that our share repurchase program will enhance 
stockholder value and short-term stock price fluctuations could reduce the program’s effectiveness. 

If we are unable to implement and maintain effective internal control over financial reporting, the accuracy and timeliness of 
our financial reporting may be adversely affected. 

We are responsible for implementing and maintaining adequate internal control over financial reporting and are required, 

pursuant to Section 404, to furnish a report by management on, among other things, the effectiveness of our internal control over 
financial reporting. This assessment requires disclosure of any material weaknesses identified by our management in our internal 
control over financial reporting. While we have determined that our internal control over financial reporting was effective as of 
December 31, 2017, as indicated in our Management’s Report and Attestation Report on Internal Control over Financial Reporting 
included in this Annual Report on Form 10-K for the fiscal year ended December 31, 2017, we must continue to monitor and assess 
our internal control over financial reporting. If during the evaluation and testing process we identify one or more material weaknesses 
in our internal control over financial reporting, we will be unable to assert that our internal controls are effective. If we are unable to 
assert that our internal control over financial reporting is effective, or if our independent registered public accounting firm is unable to 
express an opinion on the effectiveness of our internal controls or concludes that we have a material weakness in our internal controls, 
investors may lose confidence in the accuracy and completeness of our financial reports, which could adversely affect the market price 
of our common stock. In addition, if we are not able to comply with the requirements of Section 404 in a timely manner each year, we 
could be subject to sanctions or investigations by the SEC, the NYSE or other regulatory authorities which would require additional 
financial and management resources and could adversely affect the market price of our stock. 

In addition, implementing any appropriate changes to our internal controls may distract our officers and employees, entail 
substantial costs to implement new processes and modify our existing processes and take significant time to complete. Moreover, any 
such changes do not guarantee that we will be effective in maintaining the adequacy of our internal controls, and any failure to 
maintain that adequacy, or consequent inability to produce accurate financial statements on a timely basis, could increase our 
operating costs and harm our business. Furthermore, investors’ perceptions that our internal controls are inadequate or that we are 
unable to produce accurate financial statements on a timely basis may harm our stock price.  

Anti-takeover provisions contained in our certificate of incorporation and bylaws, as well as provisions of Delaware law, could 
impair a takeover attempt.  

Our certificate of incorporation and bylaws contain and Delaware law contains provisions, which could have the effect of 

rendering more difficult, delaying or preventing an acquisition deemed undesirable by our board of directors. Our corporate 
governance documents include provisions:  

• 

• 

• 

• 

• 

• 

• 

creating a classified board of directors whose members serve staggered three-year terms;  

authorizing “blank check” preferred stock, which could be issued by our board of directors without stockholder approval 
and may contain voting, liquidation, dividend and other rights superior to our common stock;  

limiting the liability of, and providing indemnification to, our directors and officers;  

limiting the ability of our stockholders to call and bring business before special meetings;  

requiring advance notice of stockholder proposals for business to be conducted at meetings of our stockholders and for 
nominations of candidates for election to our board of directors;  

controlling the procedures for the conduct and scheduling of board of directors and stockholder meetings; and  

providing our board of directors with the express power to postpone previously scheduled annual meetings and to cancel 
previously scheduled special meetings.  

These provisions, alone or together, could delay or prevent hostile takeovers and changes in control or changes in our 

management.  

As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the Delaware General 

Corporation law, which prevents some stockholders holding more than 15% of our outstanding common stock from engaging in 
certain business combinations without approval of the holders of substantially all of our outstanding common stock.  

Any provision of our certificate of incorporation, bylaws or Delaware law that has the effect of delaying or deterring a change in 

control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock, and could also 
affect the price that some investors are willing to pay for our common stock.  

22 

If securities or industry analysts issue an adverse or misleading opinion regarding our common stock or do not publish or cease 
publishing research or reports about us, our business or our market, or if they change their recommendations regarding our 
common stock adversely, our stock price and trading volume could decline.  

The trading market for our common stock is influenced, to some extent, by the research and reports that industry or securities 

analysts may publish about us, our business, our market or our competitors. We do not control these analysts or the content and 
opinions included in their reports. If any of the analysts who cover us change their recommendation regarding our common stock 
adversely, or provide more favorable relative recommendations about our competitors, our stock price would likely decline. If any 
analyst who covers us were to cease coverage of our Company or fail to publish reports on us regularly or if analysts elect not to 
provide research coverage of our common stock, we could lose visibility in the financial markets, which in turn could cause our stock 
price or trading volume to decline.  

We do not expect to declare any dividends in the foreseeable future.  

We do not anticipate declaring any cash dividends to holders of our common stock in the foreseeable future. Consequently, 
investors may need to rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize 
any future gains on their investment. Investors seeking cash dividends should not purchase our common stock.  

Item 1B. 

Unresolved Staff Comments  

None.  

Item 2. 

Properties  

The Company’s principal executive offices are located at 111 W. Washington, Suite 2100, Chicago, Illinois 60602. As of 

December 31, 2017, the Company leased approximately 146,085 square feet of office space that houses the principal operations in 
Chicago, Illinois, approximately 81,219 square feet of office space in New York, New York and an aggregate of approximately 
192,858 square feet of office space in various locations throughout the U.S. as a result of recent acquisitions and organic growth. The 
Company believes these facilities are in good condition and sufficient for its current needs, but may need to seek additional or 
expanded facilities if the business continues to grow.  

Item 3. 

Legal Proceedings  

For a description of the Company’s material pending legal proceedings, please see Note 7, Commitments and Contingencies - 
Legal, to the accompanying notes to the consolidated financial statements included in Part II, Item 8 of this Annual Report on Form 
10-K, which is incorporated herein by reference. 

Item 4: 

Mine Safety Disclosures  

Not applicable.  

23 

 
 
PART II.  

Item 5. 

Market for Grubhub Inc.’s Common Equity, Related Stockholder Matter and Issuer Purchases of Equity 
Securities  

The Company’s common stock began trading on the NYSE under the symbol “GRUB” on April 4, 2014. Before then, there was 

no public market for the Company’s common stock.  

Price Range of Common Stock  

The following table sets forth, for the periods indicated, the high and low intraday sales prices of the Company’s common stock 

as reported by the NYSE during the years ended December 31, 2017 and 2016:  

Intraday Sales Prices 

2017 

2016 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Holders  

     Low 

     High 

   High 
  $  42.25     $  32.53     $  25.64     $ 
31.87       
44.58       
44.07       

47.84       
57.61       
74.81       

32.43       
42.42       
50.12       

Low 

17.77   
21.41   
29.42   
34.66   

As of the close of business on February 16, 2018, there were approximately 38 stockholders of record of the Company’s 

common stock. The number of holders of record is based upon the actual number of holders registered at such date and does not 
include holders of shares in “street name” or persons, partnerships, associates, corporations or other entities in security position 
listings maintained by depositories.  

Dividends  

There were no distributions to common and preferred stockholders during the years ended December 31, 2017, 2016 and 2015 

and the Company currently intends to retain any future earnings and does not expect to pay any dividends in the foreseeable future. 
Any future determination to declare dividends will be made at the discretion of the Company’s board of directors, subject to 
applicable laws, and will depend on a number of factors, including the Company’s financial condition, results of operations, capital 
requirements, contractual restrictions, general business conditions and other factors that the board of directors may deem relevant.  

Issuer Purchases of Equity Securities  

Unregistered Sales of Equity Securities  

There were no sales of unregistered equity securities during the three months and year ended December 31, 2017.  

On February 8, 2018, the Company entered into an investment agreement to sell shares of the Company’s common stock, which 
is expected to occur prior to the end of the first quarter of 2018, pending regulatory approval. See Part II, Item 8, Note 15, Subsequent 
Events, to the accompanying notes to the consolidated financial statements of this Annual Report on Form 10-K for additional details. 

Issuer Purchases of Equity Securities  

On January 22, 2016, the Board of Directors of the Company approved a program (the “Repurchase Program”) that authorizes 
the repurchase of up to $100 million of the Company’s common stock exclusive of any fees, commissions or other expenses relating 
to such repurchases through open market purchases or privately negotiated transactions at the prevailing market price at the time of 
purchase. The Repurchase Program was announced on January 25, 2016. Repurchased stock may be retired or held as authorized but 
unissued treasury shares. The repurchase authorizations do not obligate the Company to acquire any particular amount of common 
stock or adopt any particular method of repurchase and may be modified, suspended or terminated at any time at the Company’s 
discretion. Repurchased and retired shares will result in an immediate reduction of the outstanding shares used to calculate the 
weighted-average common shares outstanding for basic and diluted net income per share at the time of the transaction.  

During the three months and year ended December 31, 2017, the Company did not repurchase any of its common stock. See Part 

II, Item 8, Note 11, Stockholders' Equity, for additional details of common stock repurchased during the year ended 
December 31, 2016.  

24 

  
  
  
  
  
  
    
  
  
    
  
    
    
    
Company Stock Performance Graph  

The following graph shows a comparison of cumulative total return for the Company’s common stock, the NYSE Composite 

Index and the RDG Internet Composite Index from April 4, 2014 (the date the Company’s common stock commenced trading on the 
NYSE) through December 31, 2017. The graph assumes that $100 was invested at market close on April 3, 2014 in each of the 
Company’s common stock, the NYSE Composite Index and the RDG Internet Composite Index. Such returns are based on historical 
results and are not intended to suggest future performance. The cumulative total returns for the NYSE Composite Index and the RDG 
Internet Composite Index assume reinvestment of dividends. 

$280

$260

$240

$220

$200

$180

$160

$140

$120

$100

$80

$60

GRUB

NYSE Composite

RDG Internet Composite

This performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC for purposes of Section 18 of 
the Exchange Act, or otherwise subject to the liabilities under that Section, and shall not be deemed to be incorporated by reference 
into any filing of Grubhub Inc. under the Securities Act, or the Exchange Act.  

Item 6. 

Selected Financial Data  

The selected financial data presented below reflects the results of operations and financial condition of (i) Seamless from 
January 1, 2013 through August 8, 2013 (the “Merger Date”) and for both Seamless and Grubhub Holdings Inc. after the Merger Date, 
(ii) Grubhub Inc. for the years ended December 31, 2014, 2015, 2016 and 2017 and as of December 31, 2013, 2014, 2015, 2016 and 
2017, and (iii) the results of acquired businesses from the relevant acquisition dates in 2015, 2016 and 2017. The audited consolidated 
financial statements reflect, in the opinion of management, all adjustments of a normal, recurring nature that are necessary for the fair 
presentation of the financial statements. The following selected consolidated financial data is not necessarily indicative of the results 
of future operations and should be read in conjunction with Part II, Item 7, “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” and the consolidated financial statements and the related notes thereto included in Part II, 

25 

 
 
 
Item 8, “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K to fully understand factors that may 
affect the comparability of the information presented below.  

2017 

Year Ended December 31, 
2016 
2014 
2015 
(in thousands, except per share data) 

2013(a) 

Consolidated Statements of Operations Data: 
Revenues 
Total costs and expenses 
Income before provision for income taxes 
Net income attributable to common stockholders 
Net income per share attributable to common 
stockholders: 
Basic 
Diluted 

Consolidated Balance Sheet Data: 
Cash, cash equivalents and short-term investments 
Working capital(b) 
Total assets 
Redeemable common stock 
Total stockholders’ equity 
Other Financial Information: 
Adjusted EBITDA(c) 
Cash Flow Data: 

  $  683,067     $  493,331     $  361,825     $  253,873     $  137,143   
     593,317        410,208        300,403        208,889        122,254   
14,889   
6,747   

61,929        44,984       
38,077        24,263       

83,852       
49,557       

89,648       
98,983       

  $ 
  $ 

1.15     $ 
1.12     $ 

0.58     $ 
0.58     $ 

0.45     $ 
0.44     $ 

0.33     $ 
0.30     $ 

0.14   
0.12   

  $  257,695     $  323,619     $  310,741     $  313,137     $  86,542   
     185,935        285,847        266,662        241,199       
25,880   
    1,543,769       1,197,507       1,060,248        978,877        759,124   
18,415   
    1,117,816        972,119        877,596        770,522        557,375   

—       

—       

—       

—       

  $  183,988     $  144,646     $  104,967     $  78,703     $  38,134   

  $  152,740     $ 
Net cash provided by operating activities 
Net cash provided by (used in) investing activities      (336,962 )     
Net cash provided by (used in) financing activities      178,059       

97,678     $ 
(45,519 )      (116,397 )      (118,740 )     
39,404        161,332       
19,344       

44,755     $  72,904     $  40,819   
6,245   
(1,842 ) 

Reflects results of acquired businesses from the relevant acquisition dates.  

(a) 

Includes results for Seamless through the Merger Date, and of Grubhub Holdings Inc., for the remainder of the period.  

(b)  Working capital is calculated as current assets less current liabilities. 

(c)  See the section titled “Non-GAAP Financial Measures” in Part II, Item 7, “Management’s Discussion and Analysis of 

Financial Condition and Results of Operations” for more information and for a reconciliation of Adjusted EBITDA to net 
income, the most directly comparable financial measure calculated and presented in accordance with accounting 
principles generally accepted in the United States of America (“GAAP”).  

Includes the following items:  

For 2017: Acquisition of Eat24 and Foodler for an aggregate of $333.3 million in cash, $174.2 million of borrowings under the 
the Company’s credit facility net of repayments of $25.8 million, $61.2 million of proceeds from maturities of investments net 
of purchases, income tax benefit of $34.1 million related to the Tax Cuts and Jobs Act (the “Tax Act”) (see Part II, Item 8, Note 
10, Income Taxes), acquisitions of other intangible assets including certain assets of OrderUp of $25.1 million and acquisition-
related and non-recurring legal costs of $9.6 million.  

For 2016: Acquisition of LABite for $65.8 million in cash, $58.0 million of proceeds from maturities of investments net of 
purchases and repurchases of common stock of $14.8 million. 

For 2015: Acquisition of three restaurant delivery services for an aggregate of $73.9 million in cash and net purchases of 
investments of $30.8 million.  

For 2014: Net proceeds from the issuance of common stock in the IPO and the follow-on offering of $142.5 million and 
purchases of investments of $113.2 million.  

For 2013: Acquired $13.3 million in cash from the Merger and incurred merger and restructuring costs of $4.8 million. 

26 

  
  
  
  
  
  
     
     
     
     
  
  
  
  
    
  
       
  
       
  
       
  
       
  
  
    
    
  
    
        
        
        
        
  
      
        
        
        
        
  
    
      
        
        
        
        
  
      
        
        
        
        
  
 
Key Business Metrics  

To analyze the Company’s business performance, determine financial forecasts and help develop long-term strategic plans, 

management reviews the following key business metrics:  

Key Business Metrics: 
Active Diners(b) 
Daily Average Grubs(c) 
Gross Food Sales (in millions)(d) 

2017 

Year Ended December 31, 
2015 

2016 

2014 

2013(a) 

    14,462,000       8,174,000       6,746,000       5,029,000       3,421,000   
334,000        274,800        227,100        182,800        107,900   
3,783.7     $  2,998.1     $  2,353.6     $  1,787.4     $  1,014.9   

  $ 

Reflects results of acquired businesses from the relevant acquisition dates.  

(a) 

Includes results for Seamless through the Merger Date, and of Grubhub Holdings Inc., for the remainder of the period.  

(b)  Active Diners are the number of unique diner accounts from which an order has been placed in the past twelve months 
through the Company’s platform. Active Diners from the Grubhub Platform are included from the Merger Date.  

(c)  Daily Average Grubs are the number of revenue generating orders placed on the platform divided by the number of days 

for a given period.  

(d)  Gross Food Sales are the total value of food, beverages, taxes, prepaid gratuities, and any delivery fees processed through 

the Company’s platform. All revenue generating orders placed on the platform are included, but only the commissions 
from the transaction are recognized as revenues, which are a percentage of the total Gross Food Sales for such transaction.  

Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations  

Overview  

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) should be 
read in conjunction with the consolidated financial statements and the notes thereto included elsewhere in this Annual Report on Form 
10-K. Unless otherwise stated, the discussion below primarily reflects the historical condition and results of operations for (i) Grubhub 
Inc. as of December 31, 2017, 2016 and 2015 and for the years ended December 31, 2017, 2016 and 2015 and (ii) the results of 
acquired businesses from the relevant acquisition dates in 2017, 2016 and 2015. In addition to historical consolidated financial 
information, the following discussion contains forward-looking statements that reflect the Company’s plans, estimates, and beliefs. 
Actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to 
these differences include those discussed below and elsewhere in this Annual Report on Form 10-K, particularly in Part I, Item 1A, 
“Risk Factors”. This overview summarizes the MD&A, which includes the following sections:  

• 

• 

• 

• 

Our Business –for a general description of our business, strategy, challenges and products and services see Part I, Item 1, 
“Business” of this Annual Report on Form 10-K.  

Significant Accounting Policies and Critical Estimates – for further discussion of accounting policies that require critical 
judgments and estimates see Part II, Item 8, Note 2, Summary of Significant Accounting Policies, of the accompanying 
notes to our consolidated financial statements in this Annual Report on Form 10-K. 

Operations Review – an analysis of our consolidated results of operations for the three years presented in our consolidated 
financial statements, pro-forma results of operations and non-GAAP financial measures.  

Liquidity and Capital Resources – an analysis of cash flows, contractual obligations and commitments, the impact of 
inflation, changes in interest rates and fluctuations in foreign currency and an overview of financial position.  

Significant Accounting Policies and Critical Estimates  

Our financial statements are prepared in accordance with GAAP. The preparation of these financial statements requires us to 

make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. We 
evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other 
assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates. We believe 
our most critical accounting policies and estimates relate to the following:  

• 

Revenue recognition  

•  Website and software development costs  

27 

  
  
  
  
  
  
    
    
    
    
  
      
        
        
        
        
  
    
 
• 

• 

• 

• 

Recoverability of intangible assets with finite lives and other long-lived assets  

Stock-based compensation  

Goodwill  

Income Taxes 

For a description of our significant accounting policies including critical judgments and estimates, see Part II, Item 8, Note 2, 

“Summary of Significant Accounting Policies” of the accompanying notes to our consolidated financial statements in this Annual 
Report on Form 10-K.  

Operations Review 

Executive Overview  

In 2017, we continued our strong growth trajectory, generating 38% revenue growth and a 100% increase in net income 

compared to 2016.  

Compared to 2016, our revenues increased by $189.7 million, or 38%, to $683.1 million for the year ended December 31, 2017. 

The increase was primarily related to the significant growth in Active Diners, which increased from 8.2 million as of December 31, 
2016 to 14.5 million at the end of December 31, 2017, driving an increase in Daily Average Grubs to 334,000 during the year ended 
December 31, 2017 from 274,800 Daily Average Grubs during 2016. We processed $3.8 billion in Gross Food Sales in 2017, a 26% 
increase from the $3.0 billion in Gross Food Sales processed in 2016. The growth in Active Diners and Daily Average Grubs was due 
to increased product and brand awareness largely as a result of marketing efforts and word-of-mouth referrals, better restaurant 
choices for diners in our markets, and technology and product improvements to drive more orders as well as the impact of recent 
acquisitions. In addition, revenue increased during the year ended December 31, 2017 compared to the same period in 2016 due to an 
increase in our average commission rates, the inclusion of results from our recent acquisitions (see Part II, Item 8, Note 3, 
Acquisitions), and a higher average order size. 

Net income increased by $49.4 million to $99.0 million during the year ended December 31, 2017 compared to the year ended 
December 31, 2016. The increase was primarily related to the increase in revenues described above as well an income tax benefit of 
$34.1 million related to the Tax Act (see Part II, Item 8, Note 10, Income Taxes) and excess tax benefits of $7.1 million related to 
stock-based compensation recognized in income tax benefit for the year ended December 31, 2017. These increases were partially 
offset by an increase in operating expenses to support higher order volume including delivery related expenses and payment 
processing costs; an increase in certain other expenses to support organic growth in the business, including compensation and benefits 
expense and advertising; as well as increased expenses related to recent acquisitions including depreciation and amortization of 
intangible assets, acquisition-related expenses and other general and administrative expenses of the acquired companies.  

On October 10, 2017, we acquired all of the issued and outstanding equity interests of Eat24 and on August 23, 2017, we 
acquired substantially all of the assets and certain expressly specified liabilities of Foodler. The aggregate purchase price for the 
acquisitions was $332.8 million, including net cash and non-cash consideration. Additionally, on September 14, 2017, we acquired 
certain assets of OrderUp, an online and mobile food-ordering company and wholly-owned subsidiary of Groupon, Inc. (“Groupon”) 
for $20.1 million in cash. The acquisition of businesses and other intangible assets has increased the breadth and depth of our network 
of restaurants and diners and expanded our takeout marketplace, including delivery services in certain markets. Additionally, we 
announced a strategic partnership with Yelp Inc. (“Yelp”) whereby Grubhub will be the preferred partner powering online ordering 
from restaurants on the Yelp platform. We also partnered Groupon in 2017 under a similar arrangement.  

On October 10, 2017, we entered into a credit agreement which provides for aggregate revolving loans up to $225 million and 
term loans in an aggregate principal amount of $125 million (the “Credit Agreement”), subject to an increase of up to an additional 
$150 million under certain conditions. The Credit Agreement replaced our previous $185.0 million revolving credit facility. On 
October 10, 2017, the Company borrowed $200 million under the Credit Agreement to finance a portion of the purchase price and 
transaction costs in connection with the acquisition of Eat24. During the year ended December 31, 2017, we made principal payments 
of $25.8 million from cash flows from operations. As of December 31, 2017, outstanding borrowings under the Credit Agreement 
were $174.2 million. 

On February 8, 2018, we entered into an investment agreement with Yum Restaurant Services Group, LLC, in which we agreed 

to issue and sell shares of our common stock for an aggregate purchase price of $200.0 million, subject to certain closing conditions, 
including regulatory approval. See Part II, Item 8, Note 15, Subsequent Events, to our consolidated financial statements in this Annual 
Report on Form 10-K for additional details. Concurrent with the investment agreement, we entered into a services agreement with 
Yum! Brands, Inc. (“Yum! Brands”) to provide online ordering and delivery services to Yum! Brands restaurants across the U.S.  

28 

Key Business Metrics  

To analyze our business performance, determine financial forecasts and help develop long-term strategic plans, we review the 

following key business metrics:  

Active Diners.  

We count Active Diners as the number of unique diner accounts from which an order has been placed in the past twelve months 
through our platform. Diner accounts from which an order has been placed on one of our websites or one of our mobile 
applications are included in our Active Diner metrics. Active Diners is an important metric for us because the number of diners 
using our platform is a key revenue driver and a valuable measure of the size of our engaged diner community. Some of our 
diners could have more than one account if they were to set up multiple accounts using a different e-mail address for each 
account. As a result, it is possible that our Active Diners metric may count certain diners more than once during any given 
period. 

Daily Average Grubs.  

We count Daily Average Grubs as the number of revenue generating orders placed on our platform divided by the number of 
days for a given period. Daily Average Grubs is an important metric for us because the number of orders processed on our 
platform is a key revenue driver and, in conjunction with the number of Active Diners, a valuable measure of diner activity on 
our platform for a given period. 

Gross Food Sales.  

We calculate Gross Food Sales as the total value of food, beverages, taxes, prepaid gratuities, and any diner-paid delivery fees 
processed through our platform. We include all revenue generating orders placed on our platform. Gross Food Sales is an 
important metric for us because the total volume of food sales transacted through our platform is a key revenue driver. Because 
we act as an agent of the merchant in the transaction, we recognize as revenues only our commissions from the transaction, 
which are a percentage of the total Gross Food Sales for such transaction. 

Our key business metrics are as follows for the periods presented:  

Active Diners 
Daily Average Grubs 
Gross Food Sales (in millions) 

2017 

Year Ended December 31, 
2016 
     14,462,000         8,174,000        6,746,000       
227,100       
2,353.6       

274,800       
2,998.1     $ 

334,000        
3,783.7     $ 

2015 

  $ 

% Change 

      2016 to 2017    

   2015 to 2016 

77 %      
22 %      
26 %     

21 % 
21 % 
27 % 

We experienced significant growth across all of our key business metrics, Active Diners, Daily Average Grubs and Gross Food 

Sales, during the periods presented. 

2017 compared to 2016 
The Company experienced significant growth across all of its key business metrics, Active Diners, Daily Average Grubs and 

Gross Food Sales, during the year ended December 31, 2017 as compared to the same periods in the prior year. Growth in all metrics 
was primarily attributable to increased product and brand awareness by diners largely as a result of marketing efforts and word-of-
mouth referrals, better restaurant choices for diners in our markets, technology and product improvements. The increase in our key 
business metrics, particularly Active Diners, was also impacted by the inclusion of results from recent acquisitions. 

2016 compared to 2015 

Growth in all metrics was primarily attributable to increased product and brand awareness by diners primarily as a result of 
marketing efforts and word-of-mouth referrals, better restaurant choices for diners in our markets, as well as, to a lesser extent, an 
increase from the inclusion of results from 2016 acquisitions. 

Basis of Presentation  

Revenues  

We generate revenues primarily when diners place an order on our platform. Restaurants pay us a commission, typically a 

percentage of the transaction on orders that are processed through our platform. Most of the restaurants on our platform can choose 
their level of commission rate, at or above the base rate. A restaurant can choose to pay a higher rate which affects its prominence and 
exposure to diners on the platform. Additionally, restaurants that use our delivery services pay an additional commission for the use of 
those services. For most orders, diners use a credit card to pay us for their meal when the order is placed. For these transactions, we 
collect the total amount of the diner’s order net of payment processing fees from the payment processor and remit the net proceeds to 
the restaurant less commissions. We generally accumulate funds and remit the net proceeds to the restaurants on at least a monthly 
basis. We also deduct commissions for other transactions that go through our platform, such as cash transactions for restaurants in our 

29 

  
  
  
     
  
  
  
    
     
  
    
 
network, from the aggregate proceeds received. Additionally, we recognize as revenue any fees charged to the diner for delivery 
services we provide. 

We periodically provide incentive offers to restaurants and diners to use our platform. These promotions are generally cash 

credits to be applied against purchases. These incentive offers are recorded as reductions in revenues, generally on the date the 
corresponding revenue is recorded. 

We generate a small amount of revenues directly from companies that participate in our corporate ordering program and by 
selling advertising on our allmenus.com and MenuPages.com websites to third parties. We do not anticipate that corporate fees or 
advertising will generate a significant portion of our revenues in the foreseeable future.  

Costs and Expenses  

Operations and Support  

Operations and support expenses consist of salaries and benefits, stock-based compensation expense and bonuses for salaried 

employees and payments to independent contractors engaged in customer care, operations and restaurant delivery services. Operations 
and support expenses also include payment processing costs for diner orders, costs of uploading and maintaining restaurant menu 
content, communications costs related to orders, facilities costs allocated on a headcount basis and other expenses related to operating 
and maintaining an independent delivery network.  

Sales and Marketing  

Sales and marketing expenses contain advertising expenses including search engine marketing, television, online display, media 
and other programs. Sales and marketing expenses also consist of salaries, commissions, benefits, stock-based compensation expense 
and bonuses for restaurant sales, restaurant sales support, corporate customer sales and marketing employees, payments to contractors 
and facilities costs allocated on a headcount basis.  

Technology (exclusive of amortization)  

Technology (exclusive of amortization) expenses consist of salaries and benefits, stock-based compensation expense and 

bonuses for salaried employees and payments to contractors engaged in the design, development, maintenance and testing of our 
platform, including our websites, mobile applications and other products. Technology expenses also include facilities costs allocated 
on a headcount basis but do not include amortization of capitalized website and software development costs.  

General and Administrative  

General and administrative expenses consist of salaries, benefits, stock-based compensation expense and bonuses for executive, 

finance, accounting, legal, human resources and administrative support. General and administrative expenses also include legal, 
accounting, other third-party professional services, other miscellaneous expenses and facilities costs allocated on a headcount basis.  

Depreciation and Amortization  

Depreciation and amortization expenses primarily consist of amortization of acquired intangibles and depreciation of computer 

equipment, furniture and fixtures, leasehold improvements and capitalized website and software development costs.  

Income Tax (Benefit) Expense 

Income tax (benefit) expense consists of federal and state income taxes in the United States and income taxes in certain foreign 
jurisdictions, deferred income taxes reflecting the net tax effects of temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes, excess tax benefits or deficiencies from 
stock-based compensation and net operating loss carryforwards.  

30 

Results of Operations  

The following tables set forth our results of operations for the periods presented in dollars and as a percentage of our revenues: 

2017 

2016 

2015 

Year Ended December 31, 

Revenues 
Costs and expenses: 

Operations and support 
Sales and marketing 
Technology (exclusive of amortization) 
General and administrative 
Depreciation and amortization 
Total costs and expenses(a) 

Income from operations 
Interest (income) expense - net 
Income before provision for income taxes 

Income tax (benefit) expense 

Net income attributable to common stockholders 

$ 

Amount 

% of 
revenue    

% of 
revenue    
(in thousands, except percentages) 

   Amount 

   Amount    

% of 
revenue   

$  683,067        

100 %     $ 493,331        

100 %    $ 361,825        

100 %   

269,453        
150,730        
56,263        
65,023        
51,848        
593,317        
89,750        
102        
89,648        
(9,335 )      
98,983        

39 %        171,756        
22 %        110,323        
8 %        42,454        
10 %        50,482        
8 %        35,193        
87 %        410,208        
13 %        83,123        
(729 )      
0 %       
13 %        83,852        
(1 %)       34,295        
14 %     $  49,557        

35 %      107,424        
22 %       91,150        
9 %       32,782        
10 %       41,013        
7 %       28,034        
83 %      300,403        
17 %       61,422        
0 %      
(507 )      
17 %       61,929        
7 %       23,852        
10 %    $  38,077        

30 %   
25 %   
9 %   
11 %   
8 %   
83 %   
17 %   
0 %   
17 %   
7 %   
11 %   

NON-GAAP FINANCIAL MEASURES: 

Adjusted EBITDA(b) 

$  183,988        

27 %     $ 144,646        

29 %    $ 104,967        

29 %   

(a)  Totals of percentage of revenues may not foot due to rounding 

(b)  For an explanation of Adjusted EBITDA as a measure of the Company’s operating performance and a reconciliation to net 

earnings, see “Non-GAAP Financial Measure—Adjusted EBITDA” below. 

Revenues 

Revenues 

$ 

683,067      $ 

493,331      $ 

361,825     

38 %   

36 % 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands) 

2017 compared to 2016 

Revenues increased by $189.7 million, or 38%, for the year ended December 31, 2017 compared to 2016. The increase was 
primarily related to significant growth in Active Diners, which increased from 8.2 million to 14.5 million at the end of each year, 
driving an increase in Daily Average Grubs to 334,000 during the year ended December 31, 2017 from 274,800 Daily Average Grubs 
during 2016. The growth in Active Diners and Daily Average Grubs was due to increased product and brand awareness largely as a 
result of marketing efforts and word-of-mouth referrals, better restaurant choices for diners in our markets, and technology and 
product improvements to drive more orders, as well as the impact of recent acquisitions. In addition, revenue increased during the year 
ended December 31, 2017 compared to 2016 due to an increase in our average commission rates, the inclusion of results from the 
acquisitions (see Part II, Item 8, Note 3, “Acquisitions,” to our consolidated financial statements in this Annual Report on Form 10-K) 
and a higher average order size. 

2016 compared to 2015 

Revenues increased by $131.5 million, or 36%, for the year ended December 31, 2016 compared to 2015. The increase was 
primarily related to significant organic growth in Active Diners, which increased from 6.7 million to 8.2 million at the end of each 
year, driving an increase in Daily Average Grubs to 274,800 during the year ended December 31, 2016 from 227,100 Daily Average 
Grubs during 2015. The growth in Active Diners and Daily Average Grubs was due primarily to increased product and brand 
awareness largely as a result of marketing efforts and word-of-mouth referrals, better restaurant choices for diners in our markets, and 
technology and product improvements to drive more orders. In addition, revenue increased during the year ended December 31, 2016 
compared to 2015 due to the inclusion of results from our recent acquisitions (see Part II, Item 8, Note 3, “Acquisitions,” to our 
consolidated financial statements in this Annual Report on Form 10-K), as well as an increase in our average commission rates, which 
was primarily driven by higher commission rates on delivery services, and a higher average order size. 

31 

 
  
  
  
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
         
    
     
         
          
         
       
  
  
  
  
  
  
  
  
  
  
  
  
         
    
     
         
          
         
       
    
         
  
       
         
          
         
     
 
 
  
    
  
  
  
  
  
  
  
  
    
    
  
  
    
  
  
  
 
Operations and Support 

Operations and support 
Percentage of revenues 

2017 compared to 2016 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

$ 

269,453   

  $ 
39 %      

171,756   

  $ 
35 %      

107,424   

57 %      

60 % 

30 %        

Operations and support expense increased by $97.7 million, or 57%, for the year ended December 31, 2017 compared to 2016. 
This increase was primarily attributable to the 26% growth in Gross Food Sales and the related increase in expenses to support higher 
order volumes including expenses related to delivering orders, customer care and operations personnel costs, payment processing 
costs, and the inclusion of results from the acquisitions. Delivery expenses increased disproportionally with revenue growth during the 
year ended December 31, 2017 compared to the prior year due to organic growth of delivery orders and expansion of the delivery 
network in general.  

2016 compared to 2015 

Operations and support expense increased by $64.3 million, or 60%, for the year ended December 31, 2016 compared to 2015. 

This increase was primarily attributable to expenses related to delivery services and increases in other expenses to support the 27% 
growth in Gross Food Sales and related orders including an increase in customer care and operations personnel costs and higher 
payment processing costs. Delivery expenses increased during the year ended December 31, 2016 compared to the prior year due to 
organic growth of our delivery network and the current and prior year acquisitions.  

Sales and Marketing 

Sales and marketing 
Percentage of revenues 

2017 compared to 2016 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

$ 

150,730   

  $ 
22 %      

110,323   

  $ 
22 %      

91,150   

25 %        

37 %      

21 % 

Sales and marketing expense increased by $40.4 million, or 37%, for the year ended December 31, 2017 compared to 2016. The 

increase was primarily attributable to an increase of $31.7 million in our advertising campaigns across most media channels. The 
increase in sales and marketing expense was also due to the 19% growth in our sales and marketing teams and related commissions, 
salaries, benefits, payroll taxes, and stock-based compensation expense and the impact of recent acquisitions. Sales and marketing 
expense was 22% of revenues, consistent with 2016.  

2016 compared to 2015 

Sales and marketing expense increased by $19.2 million, or 21%, for the year ended December 31, 2016 compared to 2015. The 
increase was primarily attributable to an increase of $11.1 million in our advertising campaigns across most media channels, as well as 
a 29% growth in our sales and marketing teams and related salaries, benefits, payroll taxes, stock-based compensation expense, 
commissions and bonuses, including the addition of sales and marketing personnel from recent acquisitions. Sales and marketing 
expense decreased to 22% of revenues during the year ended December 31, 2016 from 25% in 2015.  

Technology (exclusive of amortization) 

Technology (exclusive of amortization) 
Percentage of revenues 

$ 

56,263       $ 
8 %      

42,454       $ 
9 %      

32,782         
9 %        

33 %      

30 % 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

2017 compared to 2016 

Technology expense increased by $13.8 million, or 33%, for the year ended December 31, 2017 compared to 2016. The increase 
was primarily attributable to the 36% growth in our technology team, including salaries, benefits, stock-based compensation expense, 
payroll taxes, and bonuses to support the growth and development of our platform.  

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2016 compared to 2015 

Technology expense increased by $9.7 million, or 30%, for the year ended December 31, 2016 compared to 2015. The increase 
was primarily attributable to 21% growth in our technology team, including salaries, benefits, payroll taxes, stock-based compensation 
expense and bonuses, as well as higher consulting costs to support the growth and development of our platform. 

General and Administrative 

General and administrative 
Percentage of revenues 

2017 compared to 2016 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

$ 

65,023   

  $ 
10 %     

50,482   

  $ 
10 %      

41,013   

11 %        

29 %      

23 % 

General and administrative expense increased by $14.5 million, or 29%, for the year ended December 31, 2017 compared to 
2016. The increase was primarily attributable to acquisition-related expenses for recent transactions, legal fees, higher stock-based and 
other compensation expense, inclusion of the results of operations of recent acquisitions, as well as increases in a number of 
miscellaneous expenses required to support growth in the business.  

2016 compared to 2015 

General and administrative expense increased by $9.5 million, or 23%, for the year ended December 31, 2016 compared to 
2015. The increase was primarily attributable to higher stock-based compensation expense including the impact of the accelerated 
vesting of restricted stock awards to certain terminated employees in the first quarter of 2016, the inclusion of general and 
administrative expenses from the Company’s recent acquisitions, acquisition-related expenses and a number of miscellaneous 
expenses required to support growth in the business.  

Depreciation and Amortization 

Depreciation and amortization 
Percentage of revenues 

2017 compared to 2016 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

$ 

51,848   

  $ 
8 %      

35,193   

  $ 
7 %      

28,034   

47 %      

26 % 

8 %        

Depreciation and amortization expense increased by $16.7 million, or 47%, for the year ended December 31, 2017 compared to 

2016. The increase was primarily attributable to the amortization of recently acquired intangible assets, higher depreciation and 
amortization expense related to an increase in capital spending on internally developed software, and depreciation expense related to 
the additions of restaurant facing technology, leasehold improvements and office equipment to support the growth of our business. 
The increase was partially offset by a decrease in amortization expense related to acquired developed technology and trademark 
intangible assets that became fully amortized in the first quarter of 2017. 

2016 compared to 2015  

Depreciation and amortization expense increased by $7.2 million, or 26%, for the year ended December 31, 2016 compared to 
2015. The increase was primarily attributable to higher depreciation expense related to an increase in capital spending on internally 
developed software, facilities and equipment to support the growth of the business and the amortization of intangible assets acquired 
in recent acquisitions. 

Income Tax (Benefit) Expense 

Income tax (benefit) expense 
Effective income tax rate 

Year Ended December 31, 

% Change 

2017 

2016 

2015 

   2016 to 2017    

   2015 to 2016    

(in thousands, except percentages) 

$ 

(9,335 ) 

  $ 
(10 %)     

34,295   

  $ 
41 %      

23,852   

(127 %)     

44 % 

39 %        

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2017 compared to 2016 

Income tax expense decreased by $43.6 million for the year ended December 31, 2017 compared to 2016. The decrease was 

primarily due to the decrease in the effective income tax rate from 41% to negative 10% during the respective periods, partially offset 
by the increase in income before provision for income taxes due to the factors described above. The current period effective tax rate 
was primarily affected by the Tax Act and the adoption of ASU No. 2016-09, “Compensation – Stock Compensation (Topic 718), 
Improvements to Employee Share-Based Payment Accounting” (“ASU 2016-09”), during the first quarter of 2017. The Tax Act 
resulted in an income tax benefit of $34.1 million during the year ended December 31, 2017 primarily as a result of the decrease in the 
corporate income tax rate from 35% to 21% (see Part II, Item 8, Note 10, Income Taxes, to the Company’s consolidated financial 
statements in the Annual Report on Form 10-K for further description of the Tax Act and the impact to the Company). Additionally, 
during the year ended December 31, 2017, we recognized a discrete excess tax benefit from stock-based compensation of $7.1 million 
in accordance with ASU 2016-09. We anticipate the potential for increased periodic volatility in future effective tax rates based on the 
continued application of the ASU 2016-09. See Part II, Item 8, Note 2, Summary of Significant Accounting Policies, to the Company’s 
consolidated financial statements in this Annual Report on Form 10-K for additional details related to the adoption of ASU 2016-09.  

2016 compared to 2015 

Income tax expense increased by $10.4 million for the year ended December 31, 2016 compared to 2015. The increase was due 

to the increase in income before provision for income taxes due to the factors described above as well as an increase in the effective 
tax rate from prior year. The increase in the effective tax rate was primarily due to the increase in the effective state income tax rate 
primarily as a result of the acquisition of LAbite.  
Non-GAAP Financial Measure - Adjusted EBITDA 

Adjusted EBITDA is a financial measure that is not calculated in accordance with GAAP. We define Adjusted EBITDA as net 
income adjusted to exclude acquisition and restructuring costs, non-recurring legal costs, income taxes, net interest (income) expense, 
depreciation and amortization and stock-based compensation expense. A reconciliation of Adjusted EBITDA to net income, the most 
directly comparable financial measure calculated and presented in accordance with GAAP, is provided below. Adjusted EBITDA 
should not be considered as an alternative to net income or any other measure of financial performance calculated and presented in 
accordance with GAAP. The Company’s Adjusted EBITDA may not be comparable to similarly titled measures of other organizations 
because other organizations may not calculate Adjusted EBITDA in the same manner.  

We have included Adjusted EBITDA in this Annual Report on Form 10-K because it is an important measure upon which 

management assesses the Company’s operating performance. We use Adjusted EBITDA as a key performance measure because we 
believe it facilitates operating performance comparisons from period to period by excluding potential differences primarily caused by 
variations in capital structures, tax positions, the impact of acquisitions and restructuring, the impact of depreciation and amortization 
expense on the Company’s fixed assets and the impact of stock-based compensation expense. Because Adjusted EBITDA facilitates 
internal comparisons of our historical operating performance on a more consistent basis, we also use Adjusted EBITDA for business 
planning purposes, in evaluating business opportunities and determining incentive compensation for certain employees. In addition, 
management believes Adjusted EBITDA and similar measures are widely used by investors, securities analysts, ratings agencies and 
other parties in evaluating companies in the industry as a measure of financial performance and debt-service capabilities.  

Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute 

for analysis of our results as reported under GAAP. Some of these limitations are: 

• 

• 

• 

• 

Adjusted EBITDA does not reflect our cash expenditures for capital equipment or other contractual commitments; 

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be 
replaced in the future, and Adjusted EBITDA does not reflect capital expenditure requirements for such replacements; 

Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; and 

other companies, including companies in the same industry, may calculate Adjusted EBITDA differently, which reduces 
its usefulness as a comparative measure. 

In evaluating Adjusted EBITDA, you should be aware that in the future the Company will incur expenses similar to some of the 

adjustments in this presentation. The presentation of Adjusted EBITDA should not be construed as indicating that our future results 
will be unaffected by these expenses or by any unusual or non-recurring items. When evaluating our performance, you should 
consider Adjusted EBITDA alongside other financial performance measures, including net income and other GAAP results.  

34 

The following table sets forth Adjusted EBITDA and a reconciliation to net income for each of the periods presented below: 

Net income 

Income taxes 
Interest expense - net(a) 
Depreciation and amortization 

EBITDA 

Acquisition, restructuring and legal costs(b) 
Stock-based compensation 

Adjusted EBITDA 

Year Ended December 31, 
2016 

2017 

2015 

   $ 

   $ 

98,983     $ 
(9,335 )     
102       
51,848       
141,598       
9,642       
32,748       

49,557      $  38,077   
23,852   
34,295        
—   
—        
28,034   
35,193        
89,963   
119,045        
1,554   
2,042        
13,450   
23,559        
183,988     $  144,646      $  104,967   

(a)  Due to interest incurred on borrowings under the Credit Agreement during the three months ended 
December 31, 2017 (see Part II, Item 8, Note 8, Debt, to the Company’s consolidated financial 
statements in this Annual Report on Form 10-K for additional details) the Company has updated its 
calculation of Adjusted EBITDA to include net interest expense. The Company did not recast periods 
prior to 2017 due to the insignificance of net interest income in those periods.  

(b)  Acquisition and restructuring costs include transaction and integration-related costs, such as legal and 
accounting costs, associated with acquisition and restructuring initiatives. Legal costs included above 
are not expected to be recurring (see Part II, Item 8, Note 7, Commitments and Contingencies, to the 
Company’s consolidated financial statements in this Annual Report on Form 10-K for additional 
details). 

Liquidity and Capital Resources 

As of December 31, 2017, we had cash and cash equivalents of $234.1 million consisting of cash, money market funds, 
commercial paper and U.S. and non-U.S.-issued corporate debt securities with original maturities of three months or less and short-
term investments of $23.6 million consisting of commercial paper and U.S. and non-U.S.-issued corporate debt securities with original 
maturities greater than three months, but less than one year. We generate a significant amount of cash flows from operations and have 
additional availability under our revolving credit facility, as necessary. Additionally, we expect to have access to proceeds of $200.0 
million resulting from the sale of our common stock in the first quarter of 2018 as further described below.  

As of December 31, 2017, cash and cash equivalents of $234.1 million included $8.1 million held in the accounts of our U.K. 

subsidiary, Seamless Europe, Ltd. In accordance with the Tax Act, we recorded a tax liability of $0.4 million as of December 31, 2017 
related to the one-time tax on the accumulated earnings of our U.K. subsidiary of approximately $9.5 million. We plan to repatriate 
the cash from our U.K. subsidiary to the U.S. and we estimate no additional tax liability as there are no applicable withholding taxes 
for the repatriation of unremitted earnings of our U.K. subsidiary (see Part II, Item 8, Note 10, Income Taxes, for additional details).  

Amounts deposited with third-party financial institutions exceed Federal Deposit Insurance Corporation and Securities Investor 

Protection insurance limits, as applicable. These cash, cash equivalents and short-term investments balances could be affected if the 
underlying financial institutions fail or if there are other adverse conditions in the financial markets. We have not experienced any loss 
or lack of access to our invested cash, cash equivalents or short-term investments; however, such access could be adversely impacted 
by conditions in the financial markets in the future.  

We believe that our existing cash, cash equivalents, short term investments and available credit facility will be sufficient to meet 

our working capital requirements for at least the next twelve months. However, our liquidity assumptions may prove to be incorrect, 
and we could utilize our available financial resources sooner than currently expected. Our future capital requirements and the 
adequacy of available funds will depend on many factors, including those set forth in Part I, Item 1A, “Risk Factors” of this Annual 
Report on Form 10-K. If we are unable to obtain needed additional funds, we will have to reduce operating costs, which could impair 
our growth prospects and could otherwise negatively impact our business. 

35 

 
  
  
  
  
  
    
    
  
  
    
  
       
  
       
  
  
     
     
     
     
     
     
 
For most orders, diners use a credit card to pay for their meal when the order is placed. For these transactions, we collect the 

total amount of the diner’s order net of payment processing fees from the payment processor and remit the net proceeds to the 
restaurant less commission. Outstanding credit card receivables are generally settled with the payment processors within two to four 
business days. We generally accumulate funds and remit the net proceeds to the restaurants on at least a monthly basis. Restaurants 
have different contractual arrangements with us regarding payment frequency. They may be paid bi-weekly, weekly, monthly or, in 
some cases, more frequently when requested by the restaurant. We generally hold accumulated funds prior to remittance to the 
restaurants in a non-interest bearing operating bank account that is used to fund daily operations, including the liability to the 
restaurants. However, the Company is not restricted from earning investment income on these funds under its restaurant contract terms 
and has made short term investments of proceeds in excess of our restaurant liability as described above. 

Seasonal fluctuations in our business may also affect the timing of cash flows. In metropolitan markets, we generally experience 
a relative increase in diner activity from September to April and a relative decrease in diner activity from May to August. In addition, 
we benefit from increased order volume in our campus markets when school is in session and experience a decrease in order volume 
when school is not in session, during summer breaks and other vacation periods. Diner activity can also be impacted by colder or more 
inclement weather, which typically increases order volume, and warmer or sunny weather, which typically decreases order volume. 
These changes in diner activity and order volume have a direct impact on operating cash flows. While we expect this seasonal cash 
flow pattern to continue, changes in our business model could affect the timing or seasonal nature of our cash flows. 

On January 22, 2016, our Board of Directors approved a program that authorizes the repurchase of up to $100 million of our 

common stock exclusive of any fees, commissions or other expenses relating to such repurchases through open market purchases or 
privately negotiated transactions at the prevailing market price at the time of purchase. The repurchase program was announced on 
January 25, 2016. Repurchased stock may be retired or held as authorized but unissued treasury shares. The repurchase authorizations 
do not obligate us to acquire any particular amount of common stock or adopt any particular method of repurchase and may be 
modified, suspended or terminated at any time at management’s discretion. Repurchased and retired shares will result in an immediate 
reduction of the outstanding shares used to calculate the weighted-average common shares outstanding for basic and diluted net 
income per share at the time of the transaction. We did not repurchase any of our common stock during the year ended December 31, 
2017. During the year ended December 31, 2016, we repurchased and retired 724,473 shares of our common stock at a weighted-
average share price of $20.37, or an aggregate of $14.8 million.  

On October 10, 2017, we entered into a new Credit Agreement which provides, among other things, for aggregate revolving 

loans up to $225 million and term loans in an aggregate principal amount of $125 million. In addition, we may incur up to $150 
million of incremental revolving loans or incremental revolving term loans pursuant to the terms and conditions of the Credit 
Agreement. The credit facility under the Credit Agreement will be available until October 9, 2022. The Credit Agreement replaced our 
$185.0 million credit facility, which was due to expire on April 28, 2021. See Part II, Item 8, Note 8, Debt, for additional details 

On October 10, 2017, the Company borrowed $200 million under the Credit Agreement to finance a portion of the purchase 

price and transaction costs in connection with the acquisition of Eat24. During the year ended December 31, 2017, we made principal 
payments of $25.8 million from cash flows from operations, including $25.0 million applied to the revolver and $0.8 million of term 
loan principal payments. As of December 31, 2017, outstanding borrowings under the Credit Agreement were $174.2 million. The 
undrawn portion of the revolving loan of $175.0 million was available as of December 31, 2017. Additional capacity on the Credit 
Agreement may be used for general corporate purposes, including funding working capital and future acquisitions 

The Credit Agreement contains customary covenants that, among other things, require us to satisfy certain financial covenants 

and may restrict our ability to incur additional debt, pay dividends and make distributions, make certain investments and acquisitions, 
create liens, transfer and sell material assets and merge or consolidate. Non-compliance with one or more of the covenants and 
restrictions could result in any amounts outstanding under the Credit Agreement becoming immediately due and payable and in the 
termination of the commitments. We were in compliance with the covenants of the Credit Agreement as of December 31, 2017. The 
Company expects to remain in compliance for the foreseeable future.  

On February 8, 2018, we entered into an Investment Agreement with Yum Restaurant Services Group, LLC (the “Investor”). 

Pursuant to the Investment Agreement, we agreed to issue and sell to the Investor 2,820,464 shares of our common stock (the 
“Acquired Shares”), for a purchase price of $70.9103 per Acquired Share and an aggregate purchase price of $200.0 million (the 
“Investment”), subject to certain closing conditions. We expect the closing of the Investment to occur prior to the end of the first 
quarter of 2018, pending regulatory approval. We expect to use proceeds from the Investment for general corporate purposes which 
may include accelerating the expansion of delivery services, investing in the platform and pursuing growth opportunities. See Part II, 
Item 8, Note 15, Subsequent Events, for additional details.  

36 

 
 
The following table sets forth certain cash flow information for the periods presented: 

Net cash provided by operating activities 
Net cash used in investing activities 
Net cash provided by financing activities 

2017 

Year Ended December 31, 
2016 
(in thousands) 

2015 

$ 

152,740     $ 
(336,962 )     
178,059       

97,678     $ 
(45,519 )     
19,344       

44,755   
(116,397 ) 
39,404   

Cash Flows Provided by Operating Activities 
For the year ended December 31, 2017, net cash provided by operating activities was $152.7 million compared to $97.7 million 

for the same period in 2016. The increase in cash flows from operations was driven primarily by an increase in net income of $49.4 
million and changes in our operating assets and liabilities, partially offset by a decrease in non-cash expenses. Changes in non-cash 
expenses primarily related to a decrease in deferred taxes of $32.2 million primarily related to the Tax Act, largely offset by an 
increase in depreciation and amortization of $16.7 million and an increase of $9.2 million related to stock-based compensation. During 
the years ended December 31, 2017 and 2016, significant changes in our operating assets and liabilities, net of effects of business 
acquisitions, resulted from the following: 

• 

• 

• 

• 

an increase in accrued expenses of $17.3 million during the year ended December 31, 2017, primarily related to an 
increase in deferred revenue related to outstanding diner gift cards, accrued advertising costs, accrued payroll withholding 
taxes and other accrued operating costs, compared to a decrease of $0.6 million during the year ended December 31, 2016; 

a decrease in prepaid expenses of $4.1 million for the year ended December 31, 2017, primarily related to a decrease in 
prepaid technology services compared to an increase of $8.8 million for the year ended December 31, 2016;  

an increase in accounts receivable of $27.8 million compared to an increase of $17.5 million for the year ended December 
31, 2016 primarily due to growth in the business and the timing of the receipt of processor payments at year-end, as well 
as an increase in our tax refund receivable for the year ended December 31, 2017; and 

an increase in our restaurant food liability of $8.6 million for the year ended December 31, 2017 compared to an increase 
of $16.5 million for the year ended December 31, 2016 due the timing of payments to our restaurant partners at year-end. 

For the year ended December 31, 2016, net cash provided by operating activities was $97.7 million, driven primarily by net 

income of $49.6 million and non-cash expenses, including $35.2 million related to depreciation and amortization and $23.6 million 
related to stock-based compensation, partially offset by significant changes in our operating assets and liabilities of $13.6 million. 
Significant changes in our operating assets and liabilities resulted from an increase in accounts receivable of $17.5 million due to the 
timing of processor payments at year-end, an increase in prepaid expenses and other assets of $8.8 million primarily related to an 
increase in prepaid application hosting, insurance and software license to support growth in the business and a decrease in accounts 
payable of $3.2 million due to the timing of payments, partially offset by an increase in our restaurant food liability of $16.5 million 
due to growth in our business and the timing of payments to the restaurants at December month-end. 

For the year ended December 31, 2015, net cash provided by operating activities was $44.8 million, driven primarily by net 

income of $38.1 million and non-cash expenses, including $28.0 million related to depreciation and amortization and $13.5 million 
related to stock-based compensation, partially offset by significant changes in our operating assets and liabilities and changes in 
deferred taxes of $3.8 million. Significant changes in our operating assets and liabilities resulted from a decrease in our restaurant food 
liability of $29.4 million due to the timing of payments to restaurants at quarter-end and the migration of Seamless consumer diner 
traffic to a new web and mobile platform which resulted in shorter average restaurant payment cycles, an increase in accounts 
receivable of $4.3 million due to the timing of processor payments and a decrease in accrued expenses of $2.2 million primarily 
related to a decrease in accrued payroll related to lower accrued income tax withholding on employee stock options and decreased 
bonus accruals, partially offset by an increase in accounts payable of $3.3 million primarily related to an increase in advertising bills 
payable. 

Cash Flows Used in Investing Activities 
Our primary investing activities during the periods presented consisted primarily of acquisitions of businesses and certain assets 

of businesses, purchases of and proceeds from maturities of short-term investments, website and internal-use software development 
and the purchase of property and equipment to support the growth of the business.  

For the year ended December 31, 2017, net cash used in investing activities was $337.0 million compared to $45.5 million in 
2016. The increase in net cash used in investing activities was primarily the result of an increase in the acquisition of businesses and 
certain assets of businesses of $292.3 million in 2017. 

For the year ended December 31, 2016, net cash used in investing activities was $45.5 million compared to $116.4 million in 

2015. The decrease in net cash used in investing activities was primarily the result of an increase in proceeds from maturities of short-

37 

 
  
  
  
    
    
  
  
  
  
  
 
term investments of $94.8 million and a decrease in the acquisition of businesses of $8.1 million, partially offset by increases in 
purchases of property and equipment of $19.9 million, purchases of investments of $6.0 million, and capitalized website and 
development costs of $5.7 million. 

For the year ended December 31, 2015, net cash used in investing activities was $116.4 million which was primarily due to 
purchases of short-term investments of $220.7 million and acquisitions of businesses of $73.9 million, partially offset by maturities of 
short-term investments of $189.9 million. 

Cash Flows Provided by Financing Activities 
Our financing activities during the periods presented consisted primarily of borrowings and repayments of proceeds under the 

Credit Agreement, excess tax benefits related to stock-based compensation, proceeds from the exercises of stock options, repurchases 
of common stock and taxes paid related to net settlement of stock-based compensation awards.  

For the year ended December 31, 2017, net cash provided by financing activities was $178.1 million compared to $19.3 million 
for the year ended December 31, 2016. The increase in cash provided by financing activities during the year ended December 31, 2017 
as compared to 2016 primarily resulted from borrowings under the Credit Agreement of $200.0 million, of which $25.8 million was 
repaid during the year ended December 31, 2017, as well as an increase due to repurchases of our common stock of $14.8 million 
during the year ended December 31, 2016. The increase in cash provided by financing activities was partially offset by the change in 
how excess tax benefits related to stock-based compensation are presented on the statement of cash flows due to the adoption of ASU 
2016-09 in the first quarter of 2017. During the year ended December 31, 2016, excess tax benefits of $24.9 million were presented 
within financing activities on the statement of cash flows, whereas excess tax benefits of $7.1 million were recognized within net 
income during the year ended December 31, 2017 (see Part II, Item 8, Note 2, “Significant Accounting Policies”, for additional 
details).  

For the year ended December 31, 2016, net cash provided by financing activities was $19.3 million compared to $39.4 million 

for the year ended December 31, 2015. The decrease in cash provided by financing activities during the year ended December 31, 
2016 as compared to 2015 primarily resulted from repurchases of the Company’s common stock of $14.8 million. 

For the year ended December 31, 2015, net cash provided by financing activities of $39.4 million primarily resulted from excess 

tax benefits related to stock-based compensation of $27.8 million and proceeds from the exercise of stock options of $11.9 million. 

Contractual Obligations and Other Commitments  

We have offices located in Chicago, Illinois and New York, New York, as well as smaller offices throughout the U.S. as a result 

of recent acquisitions and organic growth, with various lease terms through September 2029. The office lease for our headquarters in 
Chicago, Illinois expires in March 2028. The terms of the lease agreements provide for rental payments that increase on an annual 
basis. We recognize rent expense on a straight-line basis over the lease period. We do not have any capital lease obligations as of 
December 31, 2017 and all of our material property, equipment and software have been purchased with cash. We have no material 
long-term purchase obligations outstanding with any vendors or third parties.  

Our debt and interest payments and future minimum payments under non-cancelable operating leases for equipment and office 

facilities were as follows as of December 31, 2017:  

Less than 1 
year 

    1 to 2 years     2 to 3 years     3 to 4 years     4 to 5 years     

More than 5 
Years 

Total 

As of December 31, 2017 

Debt 
Interest due on debt(a) 
Operating lease obligations(b) 
Total 

  $ 

(in thousands) 
7,031     $ 
3,906     $ 
4,763       
5,255       
7,714        10,822        11,566        11,527       

7,031     $  143,751     $  174,219   
23,572   
3,500       
116,127   
9,952       
  $  16,875     $  22,187     $  22,755     $  23,321     $  20,483     $  208,297     $  313,918   

—       
64,546       

6,250     $ 
5,115       

6,250     $ 
4,939       

(a)  Interest due on debt includes scheduled interest payments at current interest rates. 

(b)  The contractual commitment amounts under operating leases in the table above are associated with agreements that are 

enforceable and legally binding. Obligations under contracts that we can cancel without a significant penalty are not included in 
the table above. The table above does not reflect our option to exercise early termination rights or the payment of related early 
termination fees. 

_________________________________________________________ 

We also have accrued management bonuses as of December 31, 2017, included in accrued payroll on the consolidated balance 

sheets, which are expected to be paid in the first quarter of 2018. 

38 

 
  
  
         
  
  
  
    
  
  
  
  
    
    
Acquisitions of Businesses and Other Intangible Assets 

On October 10, 2017, we acquired all of the issued and outstanding equity interests of Eat24. On August 23, 2017, we acquired 
substantially all of the assets and certain expressly specified liabilities of Foodler. We paid an aggregate of $333.3 million in cash to 
acquire Eat24 and Foodler, net of cash acquired of $0.1 million and excluding a net working capital adjustment receivable of $0.7 
million and non-cash consideration of $0.3 million. See Part II, Item 8, Note 3, Acquisitions, for additional details. 

In January of 2017, we entered into an agreement with Zoomer Inc. allowing us to engage the services of certain former Zoomer 

employees and consultants. In September of 2017, we acquired certain specified assets of OrderUp. We paid an aggregate of $25.1 
million related to acquisition of these intangibles during the year ended December 31, 2017. See Part II, Item 8, Note 5, Goodwill and 
Acquired Intangibles, for additional details.  

On May 5, 2016, we acquired LABite for $65.8 million in cash, net of cash acquired of $2.6 million.  

On February 4, 2015, February 27, 2015 and December 4, 2015, we completed the acquisitions of restaurant delivery services, 
DiningIn, Restaurants on the Run and Delivered Dish, respectively. Aggregate consideration for the three acquisitions was a total of 
approximately $73.9 million in cash and 407,812 restricted shares of our common stock, or an estimated total transaction value of 
approximately $89.9 million, net of cash acquired of $0.7 million, based on our closing share price on the respective closing dates.  

Quantitative and Qualitative Disclosures about Market Risk 

We are exposed to certain market risks in the ordinary course of business. These risks primarily consist of interest rate 

fluctuations and inflation rate risk as follows: 

Interest Rate Risk 
As of December 31, 2017, outstanding borrowings under the Credit Agreement were $174.2 million, including $124.2 million of 

term loans and $50.0 million of revolving loans. We are exposed to interest rate risk on our outstanding borrowings. Under the Credit 
Agreement, the loans bear interest, at our option, based on LIBOR or an alternate base rate, plus a margin, which in the case of 
LIBOR loans is between 1.25% and 2.00% and in the case of alternate base rate loans is between 0.25% and 1.00%, and in each case, 
is based upon our consolidated total net leverage ratio (as defined in the Credit Agreement). We do not use interest rate derivative 
instruments to manage exposure to interest rate changes. 

We invest our excess cash primarily in money market accounts, commercial paper and U.S. and non-U.S.-issued corporate debt 

securities. We intend to hold our investments to maturity. Our current investment strategy seeks first to preserve principal, second to 
provide liquidity for our operating and capital needs and third to maximize yield without putting principal at risk. We do not enter into 
investments for trading or speculative purposes.  

Our investments are exposed to market risk due to the fluctuation of prevailing interest rates that may reduce the yield on our 

investments or their fair value. We assess market risk utilizing a sensitivity analysis that measures the potential change in fair values, 
interest income and cash flows. As our investment portfolio is short-term in nature, management does not believe an immediate 100 
basis point increase in interest rates would have a material effect on the fair value of our portfolio, and therefore management does not 
expect our results of operations or cash flows to be materially affected to any degree by a sudden change in market interest rates. In 
the unlikely event that we would need to sell our investments prior to their maturity, any unrealized gains and losses arising from the 
difference between the amortized cost and the fair value of the investments at that time would be recognized in the consolidated 
statements of operations. See Part II, Item 8, Note 4, “Marketable Securities” in this Annual Report on Form 10-K, for additional 
detail. 

Inflation Risk 
We do not believe that inflation has had a material effect on our business, results of operations or financial condition. 

Risks Related to Market Conditions 

We perform our annual goodwill impairment tests as of September 30, or more frequently if an event occurs or circumstances 
change that would more likely than not reduce the fair value of our Company below its carrying value. Such indicators may include 
the following, among others: a significant decline in expected future cash flows, a sustained, significant decline in our stock price 
and market capitalization, a significant adverse change in legal factors or in the business climate, unanticipated competition, the 
testing for recoverability of a significant asset group and slower growth rates. Any adverse change in these factors could have a 
significant impact on the recoverability of our goodwill and could have a material impact on the consolidated financial statements. 
Goodwill represents the excess of the purchase price of an acquired business over the fair value of the net assets acquired. As of 
December 31, 2017, we had $589.9 million in goodwill on the consolidated balance sheets.  

Based on our annual and interim assessments, management concluded that as of December 31, 2017, there were no events or 

changes in circumstances that indicated it was more likely than not that our fair value was below our carrying value. For further details 
of our interim and annual assessments, see the discussion above in Part II, Item 8, Note 2, “Summary of Significant Accounting 

39 

Policies,” to the accompanying consolidated financial statements in this Annual Report on Form 10-K concerning goodwill. 
Nevertheless, significant changes in global economic and market conditions could result in changes to expectations of future financial 
results and key valuation assumptions. Such changes could result in revisions of management’s estimates of our fair value and could 
result in a material impairment of goodwill. 

OTHER INFORMATION 
Off-Balance Sheet Arrangements 

We did not have any off-balance sheet arrangements as of December 31, 2017. 

Contingencies 

For a discussion of certain litigation involving our Company, see Part II, Item 8, Note 7, “Commitments and Contingencies,” to 

the accompanying consolidated financial statements in this Annual Report on Form 10-K. 

New Accounting Pronouncements and Pending Accounting Standards 

See Part II, Item 8, Note 2, “Summary of Significant Accounting Policies,” to the accompanying consolidated financial 
statements in this Annual Report on Form 10-K for a description of the various accounting standards adopted during the year ended 
December 31, 2017. Pending standards and their estimated effect on the Company’s consolidated financial statements are described in 
Part II, Item 8, Note 2, “Summary of Significant Accounting Policies,” to the accompanying consolidated financial statements in this 
Annual Report on Form 10-K. 

Item 7A. 

Quantitative and Qualitative Disclosures about Market Risk  

We are exposed to certain market risks in the ordinary course of business. These risks primarily consist of interest rate 

fluctuations and inflation rate risk. We discuss risk management in various places throughout this document, including discussions in 
Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Annual Report on 
Form 10-K concerning Quantitative and Qualitative Disclosures about Market Risk.  

40 

 
 
Item 8: 

Financial Statements and Supplementary Data  

TABLE OF CONTENTS 

Consolidated Statements of Operations ........................................................................................................................................   
Consolidated Statements of Comprehensive Income ....................................................................................................................   
Consolidated Balance Sheets ........................................................................................................................................................   
Consolidated Statements of Cash Flows .......................................................................................................................................   
Consolidated Statements of Changes in Stockholders’ Equity .....................................................................................................   
Notes to Consolidated Financial Statements .................................................................................................................................   
Report of Independent Registered Public Accounting Firm .........................................................................................................   
Unaudited Selected Quarterly Financial Data ...............................................................................................................................   
Report of Independent Registered Public Accounting Firm .........................................................................................................   

Page 

42 
42 
43 
44 
45 
46 
71 
72 
74 

41 

  
 
 
 
 
 
 
GRUBHUB INC. 
Consolidated Statements of Operations 
(in thousands, except per share data) 

Revenues 
Costs and expenses: 

Operations and support 
Sales and marketing 
Technology (exclusive of amortization) 
General and administrative 
Depreciation and amortization 
Total costs and expenses 

Income from operations 
Interest (income) expense - net 
Income before provision for income taxes 
Income tax (benefit) expense 
Net income attributable to common stockholders 
Net income per share attributable to common stockholders: 

Basic 
Diluted 

Weighted-average shares used to compute net income per share 
attributable to common stockholders: 

Basic 
Diluted 

$ 

$ 

$ 
$ 

2017 
683,067      $ 

Year Ended December 31, 
2016 
493,331   

  $ 

269,453        
150,730        
56,263        
65,023        
51,848        
593,317        
89,750        
102        
89,648        
(9,335 )      
98,983      $ 

171,756   
110,323   
42,454   
50,482   
35,193   
410,208   
83,123   
(729 ) 
83,852   
34,295   
49,557   

1.15      $ 
1.12      $ 

0.58   
0.58   

  $ 

  $ 
  $ 

2015 

361,825   

107,424   
91,150   
32,782   
41,013   
28,034   
300,403   
61,422   
(507 ) 
61,929   
23,852   
38,077   

0.45   
0.44   

86,297        
88,182        

85,069   
86,135   

84,076   
85,706   

GRUBHUB INC. 
Consolidated Statements of Comprehensive Income 
(in thousands) 

Net income 
OTHER COMPREHENSIVE INCOME (LOSS) 

Foreign currency translation adjustments 

COMPREHENSIVE INCOME 

Year Ended December 31, 

2017 

2016 

2015 

98,983      $ 

49,557   

  $ 

38,077   

850        
99,833      $ 

(1,474 ) 
48,083   

  $ 

(342 ) 
37,735   

$ 

$ 

(See Notes to Consolidated Financial Statements) 

42 

  
  
  
  
  
  
  
  
  
  
         
    
    
    
  
    
  
    
  
    
  
    
  
    
  
    
  
    
  
    
  
    
  
    
  
         
    
    
    
  
         
    
    
    
  
    
  
    
 
 
 
 
 
  
  
  
  
  
  
     
  
  
         
    
    
    
  
    
 
 
 
 
 
 
 
 
 
 
 
GRUBHUB INC. 
Consolidated Balance Sheets 
(in thousands, except share data) 

ASSETS 
CURRENT ASSETS: 

Cash and cash equivalents 
Short-term investments 
Accounts receivable, less allowances for doubtful accounts 
Prepaid expenses and other current assets 

Total current assets 
PROPERTY AND EQUIPMENT: 

   December 31, 2017        December 31, 2016    

   $ 

234,090      $ 
23,605        
95,970        
6,818        
360,483        

239,528   
84,091   
60,550   
12,168   
396,337   

Property and equipment, net of depreciation and amortization 

71,384        

46,555   

OTHER ASSETS: 
Other assets 
Goodwill 
Acquired intangible assets, net of amortization 

Total other assets 

TOTAL ASSETS 

LIABILITIES AND STOCKHOLDERS’ EQUITY 
CURRENT LIABILITIES: 
Restaurant food liability 
Accounts payable 
Accrued payroll 
Taxes payable 
Short-term debt 
Other accruals 

Total current liabilities 
LONG-TERM LIABILITIES: 
Deferred taxes, non-current 
Other accruals 
Long-term debt 

Total long-term liabilities 
Commitments and contingencies 
STOCKHOLDERS’ EQUITY: 

   $ 

   $ 

Preferred Stock, $0.0001 par value. Authorized: 25,000,000 shares as of December 31, 2017 
and December 31, 2016; issued and outstanding: no shares as of December 31, 2017 and 
December 31, 2016. 
Common stock, $0.0001 par value. Authorized: 500,000,000 shares at December 31, 2017 and 
December 31, 2016; issued and outstanding: 86,790,624 and 85,692,333 shares as of December 
31, 2017 and December 31, 2016, respectively 
Accumulated other comprehensive loss 
Additional paid-in capital 
Retained earnings 
Total Stockholders’ Equity 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY 

   $ 
   $ 

6,487        
589,862        
515,553        
1,111,902        
1,543,769      $ 

4,530   
436,455   
313,630   
754,615   
1,197,507   

119,922      $ 
7,607        
13,186        
3,109        
3,906        
26,818        
174,548        

74,292        
7,468        
169,645        
251,405        

83,349   
7,590   
7,338   
865   
—   
11,348   
110,490   

108,022   
6,876   
—   
114,898   

—   

—   

9   
(1,228 )      
849,043        
269,992        
1,117,816      $ 
1,543,769      $ 

9   
(2,078 ) 
805,731   
168,457   
972,119   
1,197,507   

(See Notes to Consolidated Financial Statements) 

43 

  
  
     
         
    
     
         
    
     
     
     
     
     
         
    
     
     
         
    
     
     
     
     
     
         
    
     
         
    
     
     
     
     
     
     
     
         
    
     
     
     
     
     
         
    
     
         
    
  
  
  
  
     
  
  
     
     
     
 
 
 
 
 
 
GRUBHUB INC. 
Statements of Cash Flows 
(in thousands) 

2017 

Year Ended December 31, 
2016 

2015 

CASH FLOWS FROM OPERATING ACTIVITIES 
Net income 
Adjustments to reconcile net income to net cash from operating activities: 

   $ 

98,983      $ 

49,557      $ 

Depreciation 
Provision for doubtful accounts 
Deferred taxes 
Amortization of intangible assets 
Stock-based compensation 
Deferred rent 
Amortization of deferred loan costs 
Investment premium amortization 
Other 

Change in assets and liabilities, net of the effects of business acquisitions: 

Accounts receivable 
Prepaid expenses and other assets 
Restaurant food liability 
Accounts payable 
Accrued payroll 
Other accruals 

Net cash provided by operating activities 

CASH FLOWS FROM INVESTING ACTIVITIES 

Purchases of investments 
Proceeds from maturity of investments 
Capitalized website and development costs 
Purchases of property and equipment 
Acquisitions of businesses, net of cash acquired 
Acquisition of other intangible assets 
Other cash flows from investing activities 

Net cash used in investing activities 

CASH FLOWS FROM FINANCING ACTIVITIES 

Proceeds from borrowings under the credit facility 
Repayments of borrowings under the credit facility 
Repurchases of common stock 
Proceeds from exercise of stock options 
Excess tax benefits related to stock-based compensation 
Taxes paid related to net settlement of stock-based compensation awards 
Payments for debt issuance costs 
Net cash provided by financing activities 

Net change in cash and cash equivalents 
Effect of exchange rates on cash 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of the period 

SUPPLEMENTAL DISCLOSURE OF NON-CASH ITEMS 

Fair value of common stock and equity awards issued for acquisitions 
Cash paid for income taxes 
Capitalized property, equipment and website and development costs in 
accounts payable at period end 
Settlement of receivable through cashless acquisition of treasury shares in 
connection with net settlement of stock-based awards 
Net working capital adjustment receivable 

   $ 

   $ 

11,775        
1,424   
(31,179 )      
40,073   
32,748   
849   
487   
(739 ) 
436   

(27,833 )      
4,112        
8,576        
(4,244 ) 
5,537   
11,735        

152,740   

(154,758 ) 
215,983   
(21,325 )      
(18,971 ) 
(333,301 ) 
(25,147 )      
557        
(336,962 )      

200,000        
(25,781 )      
—        
16,375        
—        
(10,556 )      
(1,979 )      
178,059        
(6,163 )      
725   
239,528        
  $ 
234,090   

8,921     
1,102   
1,027     
26,272   
23,559   
1,286   
365   
(612 ) 
(159 ) 

(17,488 )   
(8,765 )   
16,451     
(3,204 ) 
1,819   
(2,453 )   
97,678   

(226,694 ) 
284,662   
(12,809 )   
(24,087 ) 
(65,849 ) 
(250 )   
(492 )   
(45,519 )   

—     
—     
(14,774 )   
13,468     
24,906     
(2,779 )   
(1,477 )      
19,344     
71,503     
(1,268 ) 
169,293     
239,528   

  $ 

274   
19,148   

  $ 

  $ 

—   
8,722   

2,960   

2,583   

—   
737   

—   
—   

(See Notes to Consolidated Financial Statements) 

44 

38,077   

5,085   
850   
(3,835 ) 
22,949   
13,450   
32   
—   
688   
(159 ) 

(4,343 ) 
242   
(29,409 ) 
3,312   
(2,104 ) 
(80 ) 
44,755   

(220,667 ) 
189,872   
(7,137 ) 
(4,150 ) 
(73,907 ) 
—   
(408 ) 
(116,397 ) 

—   
—   
—   
11,919   
27,830   
(345 ) 
—   
39,404   
(32,238 ) 
(265 ) 
201,796   
169,293   

15,980   
—   

927   

(345 ) 
—   

  
  
  
  
  
  
  
  
  
  
     
    
    
    
    
    
     
    
    
    
    
    
     
  
     
    
    
     
  
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
    
    
    
     
  
     
  
     
  
     
    
    
     
    
    
     
  
     
    
    
     
    
    
    
    
    
     
    
    
     
    
    
     
  
     
    
    
     
    
    
     
  
     
  
     
  
     
    
    
    
    
    
     
  
     
  
     
  
     
  
     
  
     
  
     
     
  
     
  
     
    
    
     
  
     
    
    
    
    
    
     
    
    
  
  
    
    
  
  
    
    
     
    
    
GRUBHUB INC.  
Consolidated Statements of Changes in Stockholders’ Equity  
(in thousands, except share data)  

Common stock 

Shares 

Amount 

APIC 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

Retained 
earnings 

Total 
stockholders' 
equity 

Balance December 31, 2014 
Net income 
Currency translation 
Stock-based compensation 
Tax benefit related to stock-based compensation 
Stock option exercises, net of withholdings and other 
Issuance of restricted stock awards 
Issuance of common stock, acquisitions 
Shares repurchased and retired to satisfy tax withholding upon vesting 
Balance at December 31, 2015 
Net income 
Currency translation 
Stock-based compensation 
Tax benefit related to stock-based compensation 
Stock option exercises and vesting of restricted stock units, net of 
withholdings and other 
Repurchases of common stock 
Shares repurchased and retired to satisfy tax withholding upon vesting 
Balance at December 31, 2016 
Net income 
Cumulative effect adjustment upon adoption of ASU 2016-09 
Currency translation 
Stock-based compensation 
Stock option exercises and vesting of restricted stock units, net of 
withholdings and other 
Issuance of common stock, acquisitions 
Shares repurchased and retired to satisfy tax withholding upon vesting 
Balance at December 31, 2017 

81,905,325      

 $ 

—   
—   
—   
—   
2,578,398   
101,616   
407,812   
(13,282 )    

84,979,869   
—   
—   
—   
—   

1,523,952   
(724,473 )    
(87,015 )    

85,692,333   
—   
—   
—   
—   

1,331,083   
—   

(232,792 )    

86,790,624   

   $ 

8   
—   
—   
—   
—   
—   
—   
—   
—   
8   
—   
—   
—   
—   

1   
—   
—   
9   
—   
—   
—   
—   

—   
—   
—   
9   

 $ 

 $ 

689,953   
—   
—   
13,955   
27,830   
11,919   
—   
15,980   

(345 )    

759,292   
—   
—   
25,619   
24,906   

13,467   
(14,774 )    
(2,779 )    

805,731   
—   
—   
—   
37,219   

 $ 

(262 )    
—   
(342 )    
—   
—   
—   
—   
—   
—   
(604 )    
—   
(1,474 )    
—   
—   

—   
—   
—   
(2,078 )    
—   
—   
850   
—   

16,375   
274   
(10,556 )    
849,043   

   $ 

—   
—   
—   
(1,228 )     $ 

   $ 

80,823   
38,077   
—   
—   
—   
—   
—   
—   
—   
118,900   
49,557   
—   
—   
—   

—   
—   
—   
168,457   
98,983   
2,552   
—   
—   

—   
—   
—   
269,992   

   $ 

   $ 

770,522   
38,077   
(342 ) 
13,955   
27,830   
11,919   
—   
15,980   
(345 ) 
877,596   
49,557   
(1,474 ) 
25,619   
24,906   

13,468   
(14,774 ) 
(2,779 ) 
972,119   
98,983   
2,552   
850   
37,219   

16,375   
274   
(10,556 ) 
1,117,816   

(See Notes to Consolidated Financial Statements) 

45 

  
  
  
     
     
     
     
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements 

1. Organization  

Grubhub Inc., a Delaware corporation, and its wholly-owned subsidiaries (collectively referred to as the “Company”) provide an 

online and mobile takeout marketplace for restaurant pick-up and delivery orders. Diners enter their delivery address or use geo-
location within the mobile applications and the Company displays the menus and other relevant information for restaurants in its 
network. Orders may be placed directly online, via mobile applications or over the phone at no cost to the diner. The Company 
charges the restaurant a per order commission that is largely fee based. In many markets, the Company also provides delivery services 
to restaurants on its platform that do not have their own delivery operations. 

2. Summary of Significant Accounting Policies  

Basis of Presentation and Principles of Consolidation  

The Company’s consolidated financial statements were prepared in conformity with accounting principles generally accepted in 
the United States of America (“GAAP”). The accompanying consolidated financial statements include all wholly-owned subsidiaries. 
All significant intercompany accounts and transactions have been eliminated. The consolidated statements of operations include the 
results of entities acquired from the dates of the acquisitions for accounting purposes.  

Changes in Accounting Principle 

See “Recently Issued Accounting Pronouncements” below for a description of accounting principle changes adopted during the 

year ended December 31, 2017 related to goodwill, business combinations and stock-based compensation. 

Use of Estimates  

The preparation of consolidated financial statements in conformity with GAAP requires management to make certain estimates, 

judgments and assumptions that affect the reported amounts of assets and liabilities and the related disclosures at the date of the 
financial statements, as well as the reported amounts of revenue and expenses during the periods presented. Estimates include revenue 
recognition, the allowance for doubtful accounts, website and internal-use software development costs, goodwill, depreciable lives of 
property and equipment, recoverability of intangible assets with finite lives and other long-lived assets and stock-based compensation. 
To the extent there are material differences between these estimates, judgments or assumptions and actual results, the Company’s 
consolidated financial statements will be affected. In many cases, the accounting treatment of a particular transaction is specifically 
dictated by GAAP and does not require management’s judgment in its application.  

Cash and Cash Equivalents  

Cash includes demand deposits with banks or financial institutions. Cash equivalents include short-term, highly liquid 
investments that are both readily convertible to known amounts of cash, and that are so near their maturity that they present minimal 
risk of changes in value because of changes in interest rates. The Company’s cash equivalents include only investments with original 
maturities of three months or less. The Company regularly maintains cash in excess of federally insured limits at financial institutions.  

Marketable Securities  

Marketable securities consist primarily of commercial paper and investment grade U.S. and non-U.S.-issued corporate and U.S. 

government agency debt securities. The Company invests in a diversified portfolio of marketable securities and limits the 
concentration of its investment in any particular security. Marketable securities with original maturities of three months or less are 
included in cash and cash equivalents and marketable securities with original maturities greater than three months, but less than one 
year, are included in short term investments on the consolidated balance sheets. The Company determines the classification of its 
marketable securities as available-for-sale or held-to-maturity at the time of purchase and reassesses these determinations at each 
balance sheet date. Debt securities are classified as held-to-maturity when the Company has the intent to hold the securities to 
maturity. Held-to-maturity securities are stated at amortized cost and are periodically assessed for other-than-temporary impairment. 
The amortized cost of debt securities is adjusted for the amortization of premiums and accretion of discounts to maturity, which is 
recognized as interest income within interest (income) expense in the consolidated statements of operations. Interest income is 
recognized when earned.  

Accumulated Other Comprehensive Loss  

Accumulated other comprehensive loss consists of foreign currency translation adjustments. The financial statements of the 

Company’s U.K. subsidiary are translated from their functional currency into U.S. dollars. Assets and liabilities are translated at 
period end rates of exchange, and revenue and expenses are translated using average rates of exchange. The resulting gain or loss is 
included in accumulated other comprehensive loss on the consolidated balance sheets.  

46 

 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Property and Equipment, Net  

Property and equipment is recorded at cost and depreciated using the straight-line method over the estimated useful lives of the 

related assets. The useful lives are as follows:  

Computer equipment 
Furniture and fixtures 
Developed software 
Purchased software and digital assets 
Leasehold improvements 

  Estimated Useful Life 
  2-3 years 
  5 years 
  1-3 years 
  3-5 years 
  Shorter of expected useful life or lease term 

Maintenance and repair costs are charged to expense as incurred. Major improvements, which extend the useful life of the 
related asset, are capitalized. Upon disposal of a fixed asset, the Company records a gain or loss based on the difference between the 
proceeds received and the net book value of the disposed asset.  

Accounts Receivable, Net  

Accounts receivable primarily represent the net cash due from the Company’s payment processor for cleared transactions and 

amounts owed from corporate customers. The carrying amount of the Company’s receivables is reduced by an allowance for doubtful 
accounts that reflects management’s best estimate of amounts that will not be collected. These uncollected amounts are generally not 
recovered from the restaurants. The allowance is recorded through a charge to bad debt expense which is recognized within general 
and administrative expense in the consolidated statements of operations. The allowance is based on historical loss experience and any 
specific risks, current or forecasted, identified in collection matters.  

Management provides for probable uncollectible amounts through a charge against bad debt expense and a credit to an 
allowance based on its assessment of the current status of individual accounts. Balances still outstanding after management has used 
reasonable collection efforts are written off against the allowance. The Company does not charge interest on trade receivables.  

The Company incurs expenses for uncollected credit card receivables (or “chargebacks”), including fraudulent orders, when a 

diner’s card is authorized but fails to process, and for other unpaid credit card receivables. The majority of the Company’s chargeback 
expense is recorded directly to general and administrative expense in the consolidated statements of operations as the charges are 
incurred; however, a portion of the allowance for doubtful accounts includes a reserve for estimated chargebacks on the net cash due 
from the Company’s payment processors as of the end of the period.  

Changes in the Company’s allowance for doubtful accounts for the periods presented were as follows:  

Balance at beginning of period 

Additions to expense 
Write-offs, net of recoveries and other adjustments 

Balance at end of period 

Year Ended December 31, 

2017 

2016 

  $ 

  $ 

1,229     $ 
1,424       
(1,140 )     
1,513     $ 

959   
1,102   
(832 ) 
1,229   

Advertising Costs  

Advertising costs are generally expensed as incurred in connection with the requisite service period. Certain advertising 
production costs are capitalized and expensed when the advertisement first takes place. For the years ended December 31, 2017, 2016 
and 2015, expenses attributable to advertising totaled approximately $107.2 million, $75.5 million and $64.4 million, respectively. 
Advertising costs are recorded in sales and marketing expense on the Company’s consolidated statements of operations.  

Stock-Based Compensation  

The Company measures compensation expense for all stock-based awards, including stock options, restricted stock units and 
restricted stock awards, at fair value on the date of grant and recognizes compensation expense over the service period on a straight-
line basis for awards expected to vest.  

The Company uses the Black-Scholes option-pricing model to determine the fair value for stock options. Management has 
determined the Black-Scholes fair value of stock option awards and related stock-based compensation expense with the assistance of 
third-party valuations. Determining the fair value of stock-based awards at the grant date requires judgment. The determination of the 
grant date fair value of options using an option-pricing model is affected by the Company’s estimated common stock fair value as well 
as assumptions regarding a number of other complex and subjective variables. If any of the assumptions used in the Black-Scholes 
model changes significantly, stock-based compensation for future awards may differ materially compared with the awards granted 

47 

 
 
  
  
  
  
  
  
     
  
    
    
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

previously. In valuing the Company’s options, the Company makes assumptions about risk-free interest rates, dividend yields, 
volatility and weighted-average expected lives, including estimated forfeiture rates.  

The Black-Scholes option-pricing model requires the use of highly subjective and complex assumptions, including the expected 

term and the price volatility of the underlying stock, which determine the fair value of stock-based awards. These assumptions 
include:  

• 

• 

• 

• 

• 

Risk-free rate. Risk-free interest rates are derived from U.S. Treasury securities as of the option grant date.  

Expected dividend yields. Expected dividend yields are based on our historical dividend payments, which have been zero 
to date (excluding the preferred stock tax distributions made by Seamless Holdings).  

Volatility. Because the Company has a limited trading history and did not have public trading history for its common 
shares until April of 2014, we estimate volatility of our share price based on a combination of the published historical 
volatilities of comparable publicly-traded companies in our vertical markets and the historical volatility of our common 
stock.  

Expected term. Beginning in the first quarter of 2017, the expected term calculation for option awards considers a 
combination of the Company’s historical and estimated future exercise behavior. The Company transitioned from using a 
simplified method for calculating the expected term of its plain vanilla stock options as it has obtained sufficient historical 
exercise data to provide a reasonable basis upon which to estimate expected term. Prior to 2017, the Company applied a 
simplified method which estimated the weighted-average expected life of the options as the average of the vesting option 
schedule and the term of the award due to the limited period of time stock-based awards had been exercisable.  

Forfeiture rate. Forfeiture rates are estimated using historical actual forfeiture trends as well as our judgment of future 
forfeitures. These rates are evaluated at least annually and any change in compensation expense is recognized in the 
period of the change. The estimation of stock awards that will ultimately vest requires judgment and, to the extent actual 
results or updated estimates differ from our current estimates, such amounts will be recorded as a cumulative adjustment 
in the period in which the estimates are revised. The Company considers many factors when estimating expected 
forfeitures, including the types of awards and employee class. Actual results, and future changes in estimates, may differ 
substantially from management’s current estimates. The Company will continue to estimate forfeitures as described above 
in accordance with the policy alternatives available under Accounting Standards Update No. 2016-09, “Compensation—
Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting” (“ASU 2016-09”), 
effective in the first quarter of 2017.  

See Note 9, Stock-Based Compensation, for the weighted-average assumptions used to estimate the fair value of options granted 

during the years ended December 31, 2017, 2016 and 2015.  

Beginning in the first quarter of 2017, the Company recognizes tax benefits and deficiencies for stock-based awards in income 
tax (benefit) expense within the consolidated statements of operations. See “Recently Issued Accounting Pronouncements” below and 
Note 9, “Stock-Based Compensation”, for further discussion. Prior to the adoption of ASU 2016-09, the Company elected to use the 
with-and-without method in determining the order in which tax attributes are utilized. As a result, the Company only recognized a tax 
benefit for stock-based awards in additional paid-in capital if an incremental tax benefit was realized after all other tax attributes 
available to the Company had been utilized. 

Income Tax (Benefit) Expense  

Income tax (benefit) expense is determined using the asset and liability method. Under this method, deferred tax assets and 
liabilities are calculated based upon the temporary differences between the financial statement and income tax bases of assets and 
liabilities using the enacted tax rates that are applicable in a given year. The utilization of deferred tax assets is limited by the amount 
of taxable income expected to be generated within the allowable carryforward period and other factors. The Company records a 
valuation allowance to reduce deferred tax assets to the amount management believes is more likely than not to be realized. As of 
December 31, 2017 and 2016, a valuation allowance of $4.8 million and $1.6 million, respectively, was recorded the Company’s 
consolidated balance sheets. 

The Company utilizes a two-step approach to recognizing and measuring uncertain tax positions (“tax contingencies”). The first 

step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than 
not that the position will be sustained on audit, including resolution of related appeals or litigation processes. The second step is to 
measure the tax benefit as the largest amount which is more than 50% likely to be realized upon ultimate settlement. The Company 
considers many factors when evaluating and estimating its tax positions and tax benefits, which may require periodic adjustments, and 
which may not accurately forecast actual outcomes.  

48 

 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Management believes that it is more likely than not that forecasted income, including future reversals of existing taxable 
temporary differences, will be sufficient to fully recover the net deferred tax assets. In the event the Company determines that all or 
part of the net deferred tax assets are not realizable in the future, we will adjust the valuation allowance with the adjustment 
recognized as expense in the period in which such determination is made. The calculation of income tax liabilities involves significant 
judgment in estimating the impact of uncertainties and complex tax laws. In addition, the Company’s tax returns are subject to audit 
by various U.S. and foreign tax authorities. Resolution of these uncertainties in a manner inconsistent with our expectations could 
have a material impact on the Company’s financial position and results of operations.  

In accordance with U.S. tax legislation signed into law in December of 2017, the Tax Cuts and Jobs Act (the “Tax Act”), the 
Company has recorded a tax liability of $0.4 million as of December 31, 2017 related to the one-time tax on the unremitted foreign 
earnings of our U.K. subsidiary. Due to the reduced cost of repatriating unremitted earnings, the Company plans to repatriate cash 
from the U.K. to the U.S. The Company estimated no additional tax liability as of December 31, 2017 as there are no applicable 
withholding taxes for the transaction. Management regularly evaluates whether foreign earnings are expected to be permanently 
reinvested. This evaluation requires judgment about the future operating and liquidity needs of the Company’s foreign subsidiary. 
Changes in economic and business conditions, foreign or U.S. tax laws, or the Company’s financial situation could result in changes in 
these judgments and the need to record additional tax liabilities.  

The Company includes interest and penalties related to tax contingencies in the provision for income taxes in the consolidated 
statements of operations. See Note 10, Income Taxes. Management does not expect the total amount of unrecognized tax benefits to 
significantly change in the next twelve months.  

Intangible Assets  

Intangible assets with finite useful lives are amortized using the straight-line method over their useful lives and are reviewed for 
impairment. The Company evaluates intangible assets with finite and indefinite useful lives and other long-lived assets for impairment 
whenever events or circumstances indicate that they may not be recoverable, or at least annually. Recoverability of finite and other 
long-lived assets is measured by comparing the carrying amount of an asset group to the future undiscounted net cash flows expected 
to be generated by that asset group. The Company groups assets for purposes of such review at the lowest level for which identifiable 
cash flows of the asset group are largely independent of the cash flows of the other groups of assets and liabilities. The amount of 
impairment to be recognized for finite and indefinite-lived intangible assets and other long-lived assets is calculated as the difference 
between the carrying value and the fair value of the asset group, generally measured by discounting estimated future cash flows. There 
were no impairment indicators present during the years ended December 31, 2017, 2016 or 2015.  

Website and Software Development Costs  

The costs incurred in the preliminary stages of website and software development are expensed as incurred. Once an application 
has reached the development stage, internal and external costs, if direct and incremental and deemed by management to be significant, 
are capitalized and amortized on a straight-line basis over the estimated useful life of the application. Maintenance and enhancement 
costs, including those costs in the post-implementation stages, are typically expensed as incurred, unless such costs relate to 
substantial upgrades and enhancements to the website or software that result in added functionality, in which case the costs are 
capitalized and amortized on a straight-line basis over the estimated useful lives. Amortization expense related to capitalized website 
and software development costs is included in depreciation and amortization in the consolidated statements of operations. The 
Company capitalized $26.0 million, $15.6 million and $8.0 million of website development costs during the years ended 
December 31, 2017, 2016 and 2015, respectively. 

Goodwill  

Goodwill represents the excess of the cost of an acquired business over the fair value of the assets acquired at the date of 
acquisition. The Company’s methodology for allocating the purchase price of acquisitions is based on established valuation techniques 
that consider a number of factors, including valuations performed by third-party appraisers. As of December 31, 2017, the Company 
had $589.9 million in goodwill on its consolidated balance sheets. The Company assesses the impairment of goodwill at least annually 
and whenever events or changes in circumstances indicate that goodwill may be impaired. Absent any special circumstances that 
could require an interim test, the Company has elected to test for goodwill impairment at September 30 of each year. The Company 
has one reporting unit in testing goodwill for impairment. 

In testing goodwill for impairment, the Company may elect to utilize a qualitative assessment to evaluate whether it is more 

likely than not that the fair value of a reporting unit is less than its carrying amount. If the qualitative assessment indicates that 
goodwill impairment is more likely than not, the Company performs a quantitative impairment test. In the first quarter of 2017, the 
Company adopted Accounting Standards Update No. 2017-04, “Intangibles – Goodwill and Other (Topic 350): Simplifying the Test 
for Goodwill Impairment” (“ASU 2017-04”). Under 2017-04, the Company would recognize an impairment charge for the amount by 
which the reporting unit’s carrying amount exceeds its fair value, if any, not to exceed the carrying amount of goodwill.  

49 

 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Management determined the fair value of the Company as of September 30, 2017 by using a market-based approach that utilized 

our market capitalization, as adjusted for factors such as a control premium. After consideration of the Company’s market 
capitalization, business growth and other factors, management determined that it was more likely than not that the fair value of the 
Company exceeded its carrying amount at September 30, 2017 and that further analysis was not required. 

Additionally, as part of the interim review for indicators of impairment, management analyzed potential changes in value based 
on operating results for the three months ended December 31, 2017 compared to expected results. Management also considered how 
the Company’s market capitalization, business growth and other factors used in the September 30, 2017 impairment analysis, could be 
impacted by changes in market conditions and economic events. For example, the fair market value of the Company’s stock has 
increased since September 30, 2017. Management considered these trends in performing its assessment of whether an interim 
impairment review was required. Based on this interim assessment, management concluded that as of December 31, 2017, there were 
no events or changes in circumstances that indicated it was more likely than not that the Company’s fair value was below its carrying 
value.  

The Company determined there was no goodwill impairment during the years ended December 31, 2017, 2016 and 2015. 
Nevertheless, significant changes in global economic and market conditions could result in changes to expectations of future financial 
results and key valuation assumptions. Such changes could result in revisions of management’s estimates of the Company’s fair value 
and could result in a material impairment of goodwill.  

Debt Issuance Costs 

The Company incurred debt issuance costs in connection with its debt facilities and related amendments. Amounts paid directly 
to lenders are classified as issuance costs and are recorded as a reduction in the carrying value of the debt. Commitment fees and other 
costs directly associated  with obtaining credit  facilities are deferred financing costs  which are recorded in the consolidated balance 
sheets and amortized over the term of the facility. The Company allocated deferred debt issuance costs incurred for its current credit 
facility between the revolver and term loan based on their relative borrowing capacity. Deferred debt issuance costs associated with the 
revolving credit facility are recorded within other assets and those associated  with the term loan are recorded as a reduction of the 
carrying value of the debt on the consolidated balance sheets. All deferred debt issuance costs are amortized using the effective interest 
rate  method  to  interest  expense  within  net  interest  (income)  expense  on  the  Company’s  consolidated  statements  of  operations.  See 
Note 8, Debt, for additional details. 

Fair Value  

Accounting standards define fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit 
price) in the principal or most advantageous market in an orderly transaction between market participants on the measurement date. 
The standards also establish a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the 
use of unobservable inputs when measuring fair value. See Note 14, Fair Value Measurement, for details of the fair value hierarchy 
and the related inputs used by the Company.  

Concentration of Credit Risk  

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of accounts 

receivable. For the years ended December 31, 2017, 2016 and 2015, the Company had no customers which accounted for more than 
1% of revenue or 10% of accounts receivable.  

Revenue Recognition  

In general, the Company recognizes revenue when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or 

services have been rendered to the customer, (iii) the fee is fixed or determinable and (iv) collectability is reasonably assured. The 
Company considers persuasive evidence of an arrangement to be a signed agreement, a binding contract with the restaurant or other 
similar documentation reflecting the terms and conditions under which products or services will be provided.  

The Company generates revenues primarily when diners place an order on the platform through its mobile applications, its 

websites, third-party websites that incorporate API or one of the Company’s listed phone numbers. Restaurants pay a commission, 
typically a percentage of the transaction, on orders that are processed through the platform. Most of the restaurants on the Company’s 
platform can choose their level of commission rate, at or above a base rate. A restaurant can choose to pay a higher rate which affects 
its prominence and exposure to diners on the platform. Additionally, restaurants that use the Company’s delivery services pay an 
additional commission for the use of those services. As an agent of the merchant in the transaction, the Company recognizes as 
revenues only the commissions from the transaction, which are a percentage of the total Gross Food Sales for such transaction.  

The Company periodically provides incentive offers to restaurants and diners to use the platform. These promotions are 
generally cash credits to be applied against purchases. These incentive offers are recorded as reductions in revenues, generally on the 
date the corresponding revenue is recorded. The Company also accepts payment for orders via gift cards offered on its platform. If a 

50 

 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

gift card that is not subject to unclaimed property laws is not redeemed, the Company recognizes revenue when the gift card expires or 
when the likelihood of its redemption becomes remote. 

Revenues from online and phone delivery orders are recognized when these orders are placed at the restaurants. The amount of 

revenue recorded by the Company is based on the arrangement with the related restaurant, and is adjusted for any cash credits, 
including incentive offers provided to restaurants and diners, related to the transaction. The Company also recognizes as revenue any 
fees charged to the diner for delivery services provided by the Company. Although the Company will process the entire amount of the 
transaction with the diner, it will record revenue on a net basis because the Company is acting as an agent of the merchant in the 
transaction. The Company will record an amount representing the restaurant food liability for the net balance due the restaurant. Costs 
incurred for processing the transactions and providing delivery services are included in operations and support in the consolidated 
statements of operations. 

Deferred Rent  

For the Company’s operating leases, the Company recognizes rent expenses on a straight-line basis over the terms of the leases. 
Accordingly, the Company records the difference between cash rent payments and the recognition of rent expenses as a deferred rent 
liability in the consolidated balance sheets. The Company has landlord-funded leasehold improvements that are recorded as tenant 
allowances which are being amortized as a reduction of rent expense over the noncancelable terms of the operating leases.  

Segments  

The Company has one reportable segment, which has been identified based on how the chief operating decision maker manages 

the business, makes operating decisions and evaluates operating performance.  

Recently Issued Accounting Pronouncements 

In May 2017, the Financial Accounting Standards Board (the “FASB”) issued Accounting Standards Update No. 2017-
09, “Compensation-Stock Compensation (Topic 718): Scope of Modification Accounting” (“ASU 2017-09”). ASU 2017-09 provides 
clarification on when modification accounting should be used for changes to the terms or conditions of a share-based payment award. 
This ASU does not change the accounting for modifications but clarifies that modification accounting guidance should only be applied 
if there is a change to the value, vesting conditions, or award classification and would not be required if the changes are considered 
non-substantive. ASU 2017-09 is effective for the Company beginning in the first quarter of 2018 on a prospective basis and early 
adoption is permitted. The adoption of ASU 2017-09 is not expected to have a material impact on the Company’s consolidated 
financial position, results of operations or cash flows.  

In January 2017, the FASB issued ASU 2017-04, which eliminates Step 2 from the goodwill impairment test. Step 2 measures 

a goodwill impairment loss by comparing the implied fair value of a reporting unit’s goodwill with its carrying amount. Under the 
amendment, an entity should recognize an impairment charge for the amount by which the reporting unit’s carrying amount exceeds 
its fair value, not to exceed the carrying amount of goodwill. The Company elected to early adopt ASU 2017-04 beginning in the first 
quarter of 2017 and will apply the standard prospectively. The Company performed its annual goodwill impairment test as of 
September 30th and found no indicators of impairment, therefore no goodwill impairment charge was recognized. The adoption of 
ASU 2017-04 may reduce the cost and complexity of evaluating goodwill for impairment, but has not had, and is not expected to 
have, a material impact on the Company’s consolidated financial position, results of operations or cash flows.  

In January 2017, the FASB issued Accounting Standards Update No. 2017-01, “Business Combinations (Topic 805): Clarifying 
the Definition of a Business” (“ASU 2017-01”). ASU 2017-01 provides that when substantially all the fair value of the assets acquired 
is concentrated in a single identifiable asset or a group of similar identifiable assets, the set is not a business. The Company elected to 
adopt ASU 2017-01 early; therefore, ASU 2017-01 is effective for transactions beginning in the first quarter of 2017 on a prospective 
basis. The Company evaluated current year transactions under the guidance set forth by ASU 2017-01. See Note 3, Acquisitions, and 
Note 5, Goodwill and Acquired Intangible Assets, for details of the Company’s business combinations and other acquired assets 
during the year ended December 31, 2017. The adoption of ASU 2017-01 did not have, and is not expected to have, a material impact 
on the Company’s consolidated financial position, results of operations or cash flows. 

In August 2016, the FASB issued Accounting Standards Update No. 2016-15, “Statement of Cash Flows (Topic 230): 

Classification of Certain Cash Receipts and Cash Payments” (“ASU 2016-15”). ASU 2016-15 adds or clarifies guidance on the 
classification of certain cash receipts and payments in the statement of cash flows with the intent of reducing diversity in practice 
related to eight types of cash flows including, among others, debt prepayment or debt extinguishment costs, contingent consideration 
payments made after a business combination, and separately identifiable cash flows and application of the predominance principle. In 
addition, in November 2016, the FASB issued Accounting Standards Update No. 2016-18, “Statement of Cash Flows (Topic 230): 
Restricted Cash” (“ASU 2016-18”). ASU 2016-18 requires companies to include amounts generally described as restricted cash and 
restricted cash equivalents in cash and cash equivalents when reconciling beginning-of-period and end-of-period total amounts shown 
on the statement of cash flow. ASU 2016-15 and ASU 2016-18 are effective for the Company beginning in first quarter of 2018 and 

51 

 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

early adoption is permitted. The amendments should be applied using a retrospective transition method to each period presented. The 
adoption of ASU 2016-15 and ASU 2016-18 may impact the Company’s disclosures but is otherwise not expected to have a material 
impact on its consolidated financial position, results of operations or cash flows. 

In June 2016, the FASB issued Accounting Standards Update No. 2016-13, “Financial Instruments—Credit Losses (Topic 326): 

Measurement of Credit Losses on Financial Instruments” (“ASU 2016-13”). ASU 2016-13 introduces a new forward-looking 
approach, based on expected losses, to estimate credit losses on certain types of financial instruments, including trade receivables and 
held-to-maturity debt securities, which will require entities to incorporate considerations of historical information, current information 
and reasonable and supportable forecasts. This ASU also expands disclosure requirements. ASU 2016-13 is effective for the Company 
beginning the first quarter of 2020 and early adoption is permitted. The guidance will be applied using the modified-retrospective 
approach. The adoption of ASU 2016-13 is not expected to have a material impact on the Company’s consolidated financial position, 
results of operations or cash flows. 

In March 2016, the FASB issued ASU 2016-09, which simplifies several aspects of the accounting for share-based payment 
transactions. Under ASU 2016-09, excess tax benefits and tax deficiencies are recognized as income tax expense or benefit in the 
income statement. ASU 2016-09 also provides entities with the option to elect an accounting policy to continue to estimate forfeitures 
of stock-based awards over the service period (current GAAP) or account for forfeitures when they occur. Under ASU 2016-
09, previously unrecognized excess tax benefits should be recognized using a modified retrospective transition. In addition, 
amendments requiring recognition of excess tax benefits and tax deficiencies in the income statement, as well as changes in the 
computation of weighted-average diluted shares outstanding, should be applied prospectively. ASU 2016-09 is effective for and was 
adopted by the Company beginning in the first quarter of 2017 and the impact of the adoption resulted in the following:  

•  During the year ended December 31, 2017, the Company recognized excess tax benefits from stock-based 

compensation of $7.1 million within income tax (benefit) expense on the consolidated statements of operations and 
within net income on the consolidated statements of cash flows (adopted prospectively). Prior to adoption, the tax 
effect of stock-based awards was recognized in additional paid-in capital on the consolidated balance sheets and 
separately stated in financing activities in the consolidated statements of cash flows. 

•  The Company has elected to continue to estimate forfeitures of stock-based awards over the service period. 

•  The Company recorded a cumulative-effect adjustment for previously unrecognized excess tax benefits of $2.6 million 

to opening retained earnings on the consolidated balance sheets as of January 1, 2017. 

•  The excess tax benefits from the assumed proceeds available to repurchase shares were excluded in the computation of 

diluted earnings per share for the year ended December 31, 2017 (adopted prospectively). 

In February 2016, the FASB issued Accounting Standards Update No. 2016-02, “Leases (Topic 842)” (“ASU 2016-02”). Under 
ASU 2016-02, a lessee will recognize in the statement of financial position a liability to make lease payments and a right-of-use asset 
for all leases (with the exception of short-term leases) at the commencement date. The recognition, measurement, and presentation of 
expenses and cash flows arising from a lease under ASU 2016-02 will not significantly change from current GAAP. ASU 2016-02 is 
effective beginning in the first quarter of 2019 with early adoption permitted. The Company will be required to recognize and measure 
leases at the beginning of the earliest period presented using a modified retrospective approach. The Company is currently evaluating 
the impact of adoption of ASU 2016-02 on its consolidated financial statements and anticipates that it will result in a significant 
increase in its long-term assets and liabilities but will have no material impact to its results of operations and cash flows.  

In May 2014, the FASB issued Accounting Standards Update No. 2014-09, “Revenue from Contracts with Customers 
(Topic 606)” (“ASU 2014-09”), which supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, 
including most industry-specific requirements. ASU 2014-09 establishes a five-step revenue recognition process in which an entity 
will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which 
the company expects to be entitled in exchange for those goods or services. ASU 2014-09 also requires enhanced disclosures 
regarding the nature, amount, timing and uncertainty of revenues and cash flows from contracts with customers. In August 2015, the 
FASB issued Accounting Standards Update No. 2015-14, “Revenue from Contracts with Customers (Topic 606): Deferral of the 
Effective Date”, which defers the effective date of ASU 2014-09 by one year. In March 2016, the FASB issued Accounting Standards 
Update No. 2016-08, “Revenue from Contracts with Customers (Topic 606): Principal versus Agent Considerations (Reporting 
Revenue Gross versus Net)” (“ASU 2016-08”), which clarifies the implementation guidance on principal versus agent considerations 
in the new revenue recognition standard. ASU 2016-08 clarifies how an entity should identify the unit of accounting (i.e. the specified 
good or service) for the principal versus agent evaluation and how it should apply the control principle to certain types of 
arrangements. In April 2016, the FASB issued Accounting Standards Update No. 2016-10, “Revenue from Contracts with Customers 
(Topic 606): Identifying Performance Obligations and Licensing” (“ASU 2016-10”), which clarifies the implementation guidance on 
identifying performance obligations and licensing. ASU 2016-10 reduces the cost and complexity of identifying promised goods or 
services and improves the guidance for determining whether promises are separately identifiable. In May 2016, the FASB issued 

52 

 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Accounting Standards Update No. 2016-12, “Revenue from Contracts with Customers (Topic 606): Narrow-Scope Improvements and 
Practical Expedients” (“ASU 2016-12”), which amends the guidance in the new revenue standard on collectability, non-cash 
consideration, presentation of sales tax, and transition. In December 2016, the FASB issued Account Standards Update No. 2016-20, 
“Technical Corrections and Improvements to Topic 606, Revenue from Contracts with Customers” (“ASU 2016-20”), which contains 
additional technical corrections and improvements to the revenue standard but doesn’t change any of the principles in the new revenue 
guidance. ASU 2014-09, ASU 2016-08, ASU 2016-10, ASU 2016-12 and ASU 2016-20 became effective for and were adopted by the 
Company on January 1, 2018. The Company applied the modified retrospective approach when adopting these ASUs to contracts that 
were not completed as of December 31, 2017. Based on the Company’s assessment, the adoption of these ASUs will have an 
immaterial impact on the timing of recognition of certain revenues and result in the deferral of certain incremental costs of obtaining a 
contract. Management does not expect the impact from the adoption of these ASUs to have a material impact on the Company’s 
consolidated financial position, results of operations or cash flows or its business processes, systems and controls. However, the 
Company will provide additional disclosures as required under the ASUs beginning in the first quarter of 2018. 

3. Acquisitions  

2017 Acquisitions 

On October 10, 2017, the Company acquired all of the issued and outstanding equity interests of Eat24, LLC (“Eat24”), a 
wholly owned subsidiary of Yelp Inc., for approximately $281.8 million, including $281.4 million in net cash paid and $0.3 million of 
other non-cash consideration. Of such amount, $28.8 million will be held in escrow for an 18-month period after closing to secure the 
Company’s indemnification rights under the purchase agreement. Eat24 provides online and mobile food ordering for restaurants and 
diners across the United States. The acquisition expanded the breadth and depth of the Company’s national network of restaurant 
partners and active diners. 

The Company granted RSU awards to acquired Eat24 employees in replacement of their unvested equity awards as of the 
closing date. Approximately $0.3 million of the fair value of the replacement RSU awards granted to acquired Eat24 employees was 
attributable to the pre-combination services of the Eat24 awardees and was included in the $281.8 million purchase price. This amount 
is reflected within goodwill in the purchase price allocation. As of the acquisition date, post-combination expense of approximately 
$4.1 million is expected to be recognized related to the replacement awards over the remaining post-combination service period. 

On August 23, 2017, the Company acquired substantially all of the assets and certain expressly specified liabilities of A&D 
Network Solutions, Inc. and Dashed, Inc. (collectively, “Foodler”). The purchase price for Foodler was $51.2 million in cash, net of a 
net working capital adjustment receivable of $0.7 million and cash acquired of $0.1 million. Foodler is an independent online food-
ordering company with an established diner base in the Northeast United States. The acquisition expanded the breadth and depth of 
the Company’s restaurant network, active diners and delivery network. 

The results of operations of Eat24 and Foodler have been included in the Company’s financial statements since October 10, 

2017 and August 23, 2017, respectively, but did not have a material impact on the Company’s consolidated results of operations for 
the year ended December 31, 2017. 

The excess of the consideration transferred in the acquisitions over the net amounts assigned to the fair value of the assets was 

recorded as goodwill, which represents the value of increasing the breadth and depth of the Company’s network of restaurants and 
diners. The total goodwill related to the acquisitions of Eat24 and Foodler of $153.4 million is expected to be deductible for income 
tax purposes. 

53 

 
 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The assets acquired and liabilities assumed of Eat24 and Foodler were recorded at their estimated fair values as of the closing 

dates of October 10, 2017 and August 23, 2017, respectively. The following table summarizes the preliminary purchase price 
allocation acquisition-date fair values of the assets and liabilities acquired in connection with the Eat24 and Foodler acquisitions: 

Eat24 

Foodler 
(in thousands)  

Total 

Cash 
Accounts receivable 
Prepaid expenses and other current assets 
Property and equipment 
Restaurant relationships 
Diner acquisition 
Trademarks 
Developed technology 
Goodwill 
Accounts payable and accrued expenses 
Total purchase price plus cash acquired 
Net working capital adjustment receivable 
Fair value of replacement RSUs attributable to pre-
combination service 
Cash acquired 
Net cash paid 

$ 

  $ 

40   
8,267   
221   
1,113   
126,232   
35,226   
2,225   
2,559   
135,955   
(30,082 ) 
281,756   
—   

(274 ) 

(40 )      
281,442      $ 

$ 

86      $ 
307        
—        
—        
35,217        
1,354        
74        
1,955        
17,452        
(5,237 )      
51,208        
737        

—        
(86 )     
51,859     $ 

126   
8,574   
221   
1,113   
161,449   
36,580   
2,299   
4,514   
153,407   
(35,319 ) 
332,964   
737   

(274 ) 
(126 ) 
333,301   

2016 Acquisitions 

On May 5, 2016, the Company acquired all of the issued and outstanding stock of KMLEE Investments Inc. and LABite.com, 
Inc. (collectively, “LABite”). The purchase price for LABite was $65.8 million in cash, net of cash acquired of $2.6 million. LABite 
provides online and mobile food ordering and delivery services for restaurants in numerous western and southwestern cities of the 
United States. The acquisition has expanded the Company’s restaurant, diner and delivery networks. 

The results of operations of LABite have been included in the Company’s financial statements since May 5, 2016.  

The excess of the consideration transferred in the acquisition over the net amounts assigned to the fair value of the assets 
acquired was recorded as goodwill, which represents the opportunity to expand restaurant delivery services and enhance the breadth 
and depth of the Company’s restaurant partners. Of the $40.2 million of goodwill related to the acquisition, $5.0 million is expected to 
be deductible for income tax purposes. 

The assets acquired and liabilities assumed of LABite were recorded at their estimated fair values as of the closing date of May 

5, 2016. The following table summarizes the final purchase price allocation acquisition-date fair values of the assets and liabilities 
acquired in connection with the LABite acquisition:  

(in thousands) 

Cash and cash equivalents 
Accounts receivable 
Prepaid expenses and other assets 
Restaurant relationships 
Property and equipment 
Developed technology 
Goodwill 
Trademarks 
Accounts payable and accrued expenses 
Net deferred tax liability 
Total purchase price plus cash acquired 
Cash acquired 
Net cash paid 

$ 

$ 

2,566   
2,320   
68   
46,513   
257   
1,731   
40,235   
440   
(6,303 ) 
(19,412 ) 
68,415   
(2,566 ) 
65,849   

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

2015 Acquisitions 

On February 4, 2015, the Company acquired assets of DiningIn.com, Inc. and certain of its affiliates (collectively, “DiningIn”), 

on February 27, 2015, the Company acquired the membership units of Restaurants on the Run, LLC (“Restaurants on the Run”) and 
on December 4, 2015, the Company acquired the membership units of Mealport USA, LLC (“Delivered Dish”). Aggregate 
consideration for the three acquisitions was approximately $73.9 million in cash and 407,812 restricted shares of the Company’s 
common stock, or an estimated total transaction value of approximately $89.9 million based on the Company’s closing share price on 
the respective closing dates, net of cash acquired of $0.7 million. DiningIn, Restaurants on the Run and Delivered Dish provide 
delivery options for individual diners, group orders and corporate catering. The acquisitions have expanded and enhanced the 
Company’s service offerings for its customers, particularly in the delivery space. 

The results of operations of DiningIn, Restaurants on the Run and Delivered Dish have been included in the Company’s 

financial statements since February 4, 2015, February 27, 2015 and December 4, 2015, respectively. 

The excess of the consideration transferred in the acquisitions over the net amounts assigned to the fair value of the assets 
acquired was recorded as goodwill, which represents the opportunity to expand restaurant delivery services and enhance the breadth 
and depth of the Company’s restaurant network. The goodwill related to these acquisitions of $43.4 million is expected to be 
deductible for income tax purposes. 

The assets acquired and liabilities assumed of DiningIn, Restaurants on the Run and Delivered Dish were recorded at their 

estimated fair values as of the closing dates of February 4, 2015, February 27, 2015 and December 4, 2015, respectively. The 
following table summarizes the final purchase price allocation acquisition-date fair values of the assets and liabilities acquired in 
connection with the DiningIn, Restaurants on the Run and Delivered Dish acquisitions: 

Cash and cash equivalents 
Accounts receivable 
Prepaid expenses and other assets 
Restaurant relationships 
Property and equipment 
Developed technology 
Goodwill 
Trademarks 
Accounts payable and accrued expenses 
Total purchase price plus cash acquired 
Cash acquired 
Fair value of common stock issued 
Net cash paid 

   (in thousands)    
698   
  $ 
2,331   
325   
44,259   
161   
4,676   
43,432   
529   
(5,826 ) 
90,585   
(698 ) 
(15,980 ) 
73,907   

  $ 

Additional Information 

The estimated fair values of the intangible assets acquired were determined based on a combination of the income, cost, and 

market approaches to measure the fair value of the restaurant relationships, diner acquisition, developed technology and trademarks. 
The fair value of the trademarks was measured based on the relief from royalty method. The cost approach, specifically the cost to 
recreate method, was used to value the developed technology and diner acquisition. The income approach, specifically the multi-
period excess earnings method, was used to value the restaurant relationships. These fair value measurements were based on 
significant inputs not observable in the market and thus represent Level 3 measurements within the fair value hierarchy.  

The Company incurred certain expenses directly and indirectly related to acquisitions which were recognized in general and 
administrative expenses within the consolidated statements of operations for the year ended December 31, 2017, 2016 and 2015 of 
$5.6 million, $2.0 million, and $1.1 million, respectively.  

Pro Forma 

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The following unaudited pro forma information presents a summary of the operating results of the Company for the years ended 

December 31, 2017 and 2016 as if the acquisitions of Eat24, Foodler and LABite had occurred as of January 1 of the year prior to 
acquisition: 

Revenues 
Net income 
Net income per share attributable to common shareholders: 

Basic 
Diluted 

Year Ended December 31,  
2016 
2017 

(in thousands, except per share data)   
578,462   
$ 
27,318   

748,810      $ 
86,313        

$ 
$ 

1.00      $ 
0.98      $ 

0.32   
0.32   

The pro forma adjustments that reflect the amortization that would have been recognized for intangible assets, elimination of 

transaction costs incurred, stock-based compensation expense for replacement awards, interest expense for transaction financings and 
other adjustments, as well as the pro forma tax impact of such adjustments for the years ended December 31, 2017 and 2016 were as 
follows: 

Depreciation and amortization 
Transaction costs 
Stock-based compensation 
Interest expense 
Other 
Income tax benefit 

$ 

Year Ended December 31, 
2016 
2017 

(in thousands) 
8,533       $ 
(5,630 )       
(2,085 )       
3,761         
4,690         
(3,847 )       

17,832   
5,630   
(1,800 ) 
5,191   
4,118   
(12,977 ) 

The unaudited pro forma revenues and net income are not intended to represent or be indicative of the Company’s consolidated 
results of operations or financial condition that would have been reported had the acquisitions been completed as of the beginning of 
the periods presented and should not be taken as indicative of the Company’s future consolidated results of operations or financial 
condition. 

4. Marketable Securities  

The amortized cost, unrealized gains and losses and estimated fair value of the Company’s held-to-maturity marketable 

securities as of December 31, 2017 and 2016 were as follows:  

Cash and cash equivalents 
Commercial paper 
Corporate bonds 
Short-term investments 
Commercial paper 
Corporate bonds 
Total 

Amortized Cost 

      Unrealized Gains 

      Unrealized Losses 

(in thousands) 

Estimated 
Fair Value 

December 31, 2017 

   $ 

   $ 

39,979      $ 
1,250        

21,480        
2,125        
64,834      $ 

  $ 
—   
—        

—        
—        
—      $ 

(43 )    $ 
—        

(99 )      
(1 )      
(143 )    $ 

39,936   
1,250   

21,381   
2,124   
64,691   

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Cash and cash equivalents 
Commercial paper 
Corporate bonds 
U.S. government agency bonds 
Short term investments 
Commercial paper 
Corporate bonds 
Total 

Amortized Cost 

      Unrealized Gains 

      Unrealized Losses 

(in thousands) 

Estimated 
Fair Value 

December 31, 2016 

   $ 

   $ 

59,175      $ 
5,000        
5,500        

73,002        
11,089        
153,766      $ 

  $ 

2   
1   
—   

—        
4        
7      $ 

(28 )    $ 
—        
—        

(214 )      
(5 )      
(247 )    $ 

59,149   
5,001   
5,500   

72,788   
11,088   
153,526   

All of the Company’s marketable securities were classified as held-to-maturity investments and have maturities within one year 
of December 31, 2017. Approximately $80 million of the Company’s marketable securities matured during the year ended December 
31, 2017, which was invested in money market funds as of December 31, 2017. See Note 14, Fair Value Measurement, for additional 
details. 

The gross unrealized losses, estimated fair value and length of time the individual marketable securities were in a continuous 

loss position for those marketable securities in an unrealized loss position as of December 31, 2017 and 2016 were as follows:  

Less Than 12 Months 

December 31, 2017 
12 Months or Greater 

Total 

Estimated 
Fair Value 

Unrealized 
Loss 

Estimated 
Fair Value 

     Unrealized Loss     

Estimated 
Fair Value 

Unrealized 
Loss 

Commercial paper 
Corporate bonds 

Total 

  $ 

  $ 

61,317     $ 
3,374       
64,691     $ 

(142 )   $ 
(1 )     
(143 )   $ 

(in thousands) 
—      $ 
—        
—     $ 

—      $ 
—        
—      $ 

61,317     $ 
3,374       
64,691     $ 

(142 ) 
(1 ) 
(143 ) 

Less Than 12 Months 

Estimated 
Fair Value 

Unrealized 
Loss 

December 31, 2016 

12 Months or Greater 

Total 

Estimated 
Fair Value 

     Unrealized Loss     

Estimated 
Fair Value 

Unrealized 
Loss 

Commercial paper 
Corporate bonds 
Total 

  $ 

  $ 

130,938     $ 
6,556       
137,494     $ 

(242 )   $ 
(5 )     
(247 )   $ 

(in thousands) 

  $ 

—   
—   
—     $ 

—     $ 
—       
—     $ 

130,938     $ 
6,556       
137,494     $ 

(242 ) 
(5 ) 
(247 ) 

The Company recognized interest income during the years ended December 31, 2017, 2016 and 2015 of $2.0 million, $1.3 

million and $0.5 million, respectively, within net interest (income) expense on the consolidated statements of operations. During the 
years ended December 31, 2017, 2016 and 2015, the Company did not recognize any other-than-temporary impairment losses related 
to its marketable securities. 

The Company’s marketable securities are classified within Level 2 of the fair value hierarchy (see Note 14, Fair Value 

Measurement, for further details).  

57 

 
 
  
  
  
  
  
     
  
  
  
  
     
  
       
  
       
  
       
  
  
     
    
     
    
     
         
         
         
    
     
     
 
  
  
  
  
  
  
     
     
  
  
  
     
     
     
  
  
  
  
    
 
 
  
  
  
  
  
     
    
  
  
  
     
     
     
  
  
  
  
    
    
 
 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

5. Goodwill and Acquired Intangible Assets  

The components of acquired intangible assets as of December 31, 2017 and 2016 were as follows:  

December 31, 2017 

December 31, 2016 

Gross 
Carrying 
Amount 

      Accumulated 

Amortization    

   Net Carrying 
Value 

Gross Carrying 
Amount 

   Accumulated 

Amortization    

   Net Carrying 
Value 

(in thousands) 

Restaurant relationships 
Developed technology 
Diner acquisition 
Trademarks 
Other 
Total amortizable intangible assets 
Indefinite-lived trademarks 
Total acquired intangible assets 

  $ 

  $ 

457,580     $ 
8,523       
40,247       
2,225       
6,888       
515,463       
89,676       
605,139     $ 

(76,852 )   $ 
(6,418 )     
(1,906 )     
(402 )     
(4,008 )     
(89,586 )     
—       
(89,586 )   $ 

380,728      $ 
2,105        
38,341        
1,823        
2,880        
425,877        
89,676        
515,553      $ 

279,651     $ 
10,640       
—       
969       
3,350       
294,610       
89,676       
384,286     $ 

(57,765 )   $ 
(9,575 )     
—       
(582 )     
(2,734 )     
(70,656 )     
—       
(70,656 )   $ 

221,886   
1,065   
—   
387   
616   
223,954   
89,676   
313,630   

The gross carrying amount and accumulated amortization of the Company’s developed technology, trademark and other 
intangible assets as of December 31, 2017 were adjusted by $9.1 million for certain fully amortized assets that were no longer in use. 
Amortization expense for acquired intangible assets was $28.1 million, $20.9 million and $18.2 million for the years ended 
December 31, 2017, 2016 and 2015, respectively.  

The changes in the carrying amount of goodwill for the years ended December 31, 2017 and 2016 were as follows.  

Balance as of December 31, 2015 

Acquisitions 

Balance as of December 31, 2016 

Acquisitions 

Balance as of December 31, 2017 

Goodwill 

Accumulated 
Impairment Losses    
(in thousands) 

   Net Book Value 

   $ 

   $ 

396,220      $ 
40,235        
436,455        
153,407        
589,862      $ 

—      $ 
—        
—        
—        
—      $ 

396,220   
40,235   
436,455   
153,407   
589,862   

In January 2017, the Company entered into an agreement with Zoomer Inc. (“Zoomer”) whereby Zoomer waived non-
solicitation provisions allowing the Company to engage the services of certain former Zoomer employees and consultants.  

 In September of 2017, the Company acquired certain assets of OrderUp, Inc. (“OrderUp”), a wholly-owned subsidiary of 

Groupon, Inc. OrderUp provides online and mobile food ordering for restaurants across the United States. 

During the year ended December 31, 2017, the Company recorded additions to acquired intangible assets of $230.0 million as a 
result of the acquisitions of Eat24 and Foodler, the acquisition of certain assets of OrderUp and payments made to Zoomer. During the 
year ended December 31, 2016, the Company recorded additions to acquired intangible assets of $48.9 million as a result of the 
acquisition of LABite and the purchase of other assets. The components of the acquired intangible assets added during the years ended 
December 31, 2017 and 2016 were as follows:  

Year Ended December 31, 2017 

Year Ended December 31, 2016 

Restaurant relationships 
Diner acquisition 
Developed technology 
Trademarks 
Other 
Total 

   $ 

   $ 

Amount 

(in thousands) 

Amount 

(in thousands) 

Weighted-Average 
Amortization 
Period 
(years) 
19.3 
5.0 
0.5 
1.2 
2.8 

     $ 

     $ 

Weighted-Average 
Amortization 
Period 
(years) 
20.0 

46,513        
—        
1,731        
440        
250        
48,934          

2.7 
2.0 
3.0 

177,929        
40,247        
4,514        
2,299        
5,000        
229,989          

58 

 
  
  
  
     
  
  
  
    
  
  
  
  
  
    
    
    
    
    
    
 
  
  
  
  
  
  
  
  
  
     
     
     
 
  
  
  
    
  
  
  
  
  
     
  
  
  
  
  
     
     
     
  
  
     
       
  
  
     
       
  
     
       
  
     
       
  
  
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Estimated future amortization expense of acquired intangible assets as of December 31, 2017 was as follows:  

2018 
2019 
2020 
2021 
2022 
Thereafter 
Total 

   $ 

(in thousands)    
39,310   
33,827   
32,254   
32,254   
30,292   
257,940   
425,877   

  $ 

As of December 31, 2017, the estimated remaining weighted-average useful life of the Company’s acquired intangibles was 

15.0 years. The Company recognizes amortization expense for acquired intangibles on a straight-line basis.  

6. Property and Equipment  

The components of the Company’s property and equipment as of December 31, 2017 and 2016 were as follows:  

   December 31, 2017       December 31, 2016    
(in thousands) 

Computer equipment 
Furniture and fixtures 
Developed software 
Purchased software and digital assets 
Leasehold improvements 

   $ 

Property and equipment 

Accumulated amortization and depreciation 

Property and equipment, net 

   $ 

31,601      $ 
6,857        
52,041        
2,881        
23,400        
116,780        
(45,396 )      
71,384      $ 

17,548   
4,842   
26,460   
1,360   
19,038   
69,248   
(22,693 ) 
46,555   

The Company recorded depreciation and amortization expense for property and equipment other than developed software for the 

years ended December 31, 2017, 2016 and 2015 of $11.7 million, $8.9 million and $5.7 million, respectively. During the year ended 
December 31, 2015, the Company recorded approximately $1.9 million of accelerated depreciation and amortization expense related 
to developed and purchased software and computer equipment assets that were disposed of with the migration of nearly all of the 
Seamless consumer diner traffic to a new web and mobile platform during the second quarter of 2015. 

The Company capitalized developed software costs of $26.0 million, $15.6 million and $8.0 million for the years ended 
December 31, 2017, 2016 and 2015, respectively. Amortization expense for developed software costs, recognized in depreciation and 
amortization in the consolidated statements of operations, for the years ended December 31, 2017, 2016 and 2015 was $12.0 million, 
$5.4 million and $4.1 million, respectively.  

 7. Commitments and Contingencies  

Office Facility Leases  

The Company has various operating lease agreements for its office facilities which expire at various dates through September 

2029. The terms of the lease agreements provide for rental payments on a graduated basis. For its primary operating leases, the 
Company can, after the initial lease term, renew its leases under right of first offer terms at fair value at the time of renewal for a 
period of five years. The Company recognizes rent expense on a straight-line basis over the lease term.  

Rental expense, primarily for leased office space under the operating lease commitments, was $7.5 million, $5.6 million and 

$4.1 million for the years ended December 31, 2017, 2016 and 2015, respectively.  

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Future minimum lease payments under the Company’s operating lease agreements that have initial or remaining non-cancelable 

lease terms in excess of one year as of December 31, 2017 were as follows:  

2018 
2019 
2020 
2021 
2022 
Thereafter 
Total 

   (in thousands)    
7,714   
  $ 
10,822   
11,566   
11,527   
9,952   
64,546   
116,127   

  $ 

The table above does not reflect the Company’s option to exercise early termination rights or the payment of related early 

termination fees.  

Legal  

In August 2011, Ameranth, Inc. (“Ameranth”) filed a patent infringement action against a number of defendants, including 
Grubhub Holdings Inc., in the U.S. District Court for the Southern District of California (the “Court”), Case No. 3:11-cv-1810 (“’1810 
action”).  

In March 2012, Ameranth initiated eight additional actions for infringement of a related patent, U.S. Patent No. 8,146,077 

(“’077 patent”), in the same forum, including separate actions against Grubhub Holdings Inc., Case No. 3:12-cv-739 (“’739 action”), 
and Seamless North America, LLC, Case No. 3:12-cv-737 (“’737 action”). In August 2012, the Court severed the claims against 
Grubhub Holdings Inc. and Seamless North America, LLC in the ’1810 action and consolidated them with the ’739 action and the 
’737 action, respectively. Later, the Court consolidated these separate cases against Grubhub Holdings Inc. and Seamless North 
America, LLC, along with the approximately 40 other cases Ameranth filed in the same district, with the original ’1810 action. In their 
answers, Grubhub Holdings Inc. and Seamless North America, LLC denied infringement and interposed various defenses, including 
non-infringement, invalidity, unenforceability and inequitable conduct.  

The consolidated district court case was stayed until January 2017, when Ameranth’s motion to lift the stay and proceed on 

only the ‘077 patent was granted. The court set a jury trial date of December 3, 2018 for the claims against Grubhub Holdings Inc. and 
Seamless North America, LLC. The Company believes this case lacks merit and that it has strong defenses to all of the infringement 
claims. The Company intends to defend the suit vigorously. However, the Company is unable to predict the likelihood of success of 
Ameranth’s infringement claims and is unable to predict the likelihood of success of its counterclaims. The Company has not recorded 
an accrual related to this lawsuit as of December 31, 2017, as it does not believe a material loss is probable. It is a reasonable 
possibility that a loss may be incurred; however, the possible range of loss is not estimable given the status of the case and the 
uncertainty as to whether the claims at issue are with or without merit, will be settled out of court, or will be determined in the 
Company’s favor, whether the Company may be required to expend significant management time and financial resources on the 
defense of such claims, and whether the Company will be able to recover any losses under its insurance policies. 

In addition to the matter described above, from time to time, the Company is involved in various other legal proceedings arising 

from the normal course of business activities, including labor and employment claims, some of which relate to the alleged 
misclassification of independent contractors. In September 2015, a claim was brought in the United States District Court for the 
Northern District of California under the Private Attorneys General Act by an individual plaintiff on behalf of himself and seeking to 
represent other drivers and the State of California. The claim sought monetary penalties and injunctive relief for alleged violations of 
the California Labor Code based on the alleged misclassification of drivers as independent contractors. A decision was issued on 
February 8, 2018, and the court ruled in favor of the Company, finding that plaintiff was properly classified as an independent 
contractor. The Company does not believe any of the foregoing claims will have a material impact on its consolidated financial 
statements. However, there is no assurance that any claim will not be combined into a collective or class action. 

Indemnification 

In connection with the merger of Seamless North America, LLC, Seamless Holdings Corporation and Grubhub Holdings Inc. in 
August 2013, the Company agreed to indemnify Aramark Holdings Corporation for negative income tax consequences associated with 
the October 2012 spin-off of Seamless Holdings Corporation that were the result of certain actions taken by the Company through 
October 29, 2014, in certain instances subject to a $15.0 million limitation. Management is not aware of any actions that would impact 
the indemnification obligation. 

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

8. Debt 

The following table summarizes the carrying value of the Company’s debt as of December 31, 2017: 

Term loan 
Revolving loan 
Total debt 

Less current portion 
Less unamortized deferred debt issuance costs 

Long-term debt 

   December 31, 2017    
(in thousands) 

   $ 

   $  

124,219   
50,000   
174,219   
(3,906 ) 
(668 ) 
169,645   

On October 10, 2017, the Company entered into a credit agreement which provides, among other things, for aggregate revolving 

loans up to $225 million and term loans in an aggregate principal amount of $125 million (the “Credit Agreement”). In addition, the 
Company may incur up to $150 million of incremental revolving loans or incremental revolving term loans pursuant to the terms and 
conditions of the Credit Agreement. The credit facility will be available to the Company until October 9, 2022. The Credit Agreement 
replaced the Company’s $185.0 million secured revolving credit facility (the “Previous Credit Agreement”), which was due to expire 
on April 28, 2021.  

On October 10, 2017, the Company borrowed $200 million under the Credit Agreement, including $125.0 million of term loans 

and $75.0 million of revolving loans. The Company utilized the term loans to finance a portion of the purchase price and transaction 
costs in connection with the acquisition of Eat24, LLC (“Eat24”). During the year ended December 31, 2017, the Company made 
principal payments of $25.8 million from cash flows from operations. As of December 31, 2017, outstanding borrowings under the 
Credit Agreement were $174.2 million. The fair value of the Company’s outstanding debt approximates its carrying value as of 
December 31, 2017. Additional capacity on the Credit Agreement may be used for general corporate purposes, including funding 
working capital and future acquisitions. 

Under the Credit Agreement, borrowings bear interest, at the Company’s option, based on LIBOR or an alternate base rate plus 

a margin. In the case of LIBOR loans, the margin ranges between 1.25% and 2.00% and, in the case of alternate base rate loans, 
between 0.25% and 1.0%, in each case, based upon the Company’s consolidated leverage ratio (as defined in the Credit Agreement). 
The Company is also required to pay a commitment fee on the undrawn portion available under the revolving loan facility of between 
0.20% and 0.30% per annum, based upon the Company’s consolidated leverage ratio. 

The Company incurred loan origination fees at closing of the Credit Agreement and other expenses related to the financing of 

the facility of $2.0 million, which, in addition to the $0.7 million remaining balance of loan origination costs under the Previous Credit 
Agreement, will be amortized over the term of the facility. As of December 31, 2017, total unamortized debt issuance costs of $2.6 
million were recorded as other assets and as a reduction of long-term debt on the consolidated balance sheets in proportion to the 
borrowing capacities of the revolving and term loans. 

Interest expense includes interest on outstanding borrowings, amortization of debt issuance costs and commitment fees on the 

undrawn portion available under the credit facility. During the years ended December 31, 2017 and 2016, the Company recognized 
interest expense of $2.1 million and $0.6 million, respectively. The effective interest rate, including amortization of debt issuance 
costs and commitment fees, for borrowings under the Credit Agreement for the year ended December 31, 2017 was 3.00%.  

The obligations under the Credit Agreement and the guarantees are secured by a lien on substantially all of the tangible and 

intangible property of the Company and the domestic subsidiaries that are guarantors, and by a pledge of all of the equity interests of 
the Company’s domestic subsidiaries, subject to certain exceptions set forth in the Credit Agreement.  

The Credit Agreement contains customary covenants that, among other things, require the Company to satisfy certain financial 

covenants and may restrict the Company’s ability to incur additional debt, pay dividends and make distributions, make certain 
investments and acquisitions, create liens, transfer and sell material assets and merge or consolidate. The Company was in compliance 
with the covenants as of December 31, 2017. 

Future maturities of principal payments, excluding potential early payments, as of December 31, 2017 are expected to be as 

follows:  

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

2018 
2019 
2020 
2021 
2022 
Thereafter 
Total 

(in thousands) 

3,906   
6,250   
6,250   
7,031   
7,031   
143,751   
174,219   

   $ 

   $ 

9. Stock-Based Compensation  

In May 2015, the Company’s stockholders approved the Grubhub Inc. 2015 Long-Term Incentive Plan (the “2015 Plan”), 

pursuant to which the Compensation Committee of the Board of Directors may grant stock options, stock appreciation rights, 
restricted stock awards, restricted stock units, performance awards and other stock-based and cash-based awards. On May 20, 2015, 
the Company filed a registration statement on Form S-8 to register up to 14,256,901 shares of common stock reserved for issuance 
pursuant to awards granted under the 2015 Plan. Effective May 20, 2015, no further grants will be made under the Company’s 2013 
Omnibus Incentive Plan (the “2013 Plan”). As of December 31, 2017, there were 5,081,599 shares of common stock authorized and 
available for issuance pursuant to awards granted under the 2015 Plan. The Board of Directors of the Company and committee or 
subcommittee of the Board of Directors has discretion to establish the terms and conditions for grants, including, but not limited to, 
the number of shares and vesting and forfeiture provisions. 

The Company has granted stock options, restricted stock units and restricted stock awards under its incentive plans. The 
Company recognizes compensation expense based on estimated grant date fair values for all stock-based awards issued to employees 
and directors, including stock options, restricted stock units and restricted stock awards. For all stock options outstanding as of 
December 31, 2017, the exercise price of the stock options equals the fair value of the stock option on the grant date. The stock 
options and restricted stock units vest over different lengths of time, but generally over 4 years, and are subject to forfeiture upon 
termination of employment prior to vesting. The maximum term for stock options issued to employees under the 2015 Plan and the 
2013 Plan is 10 years, and they expire 10 years from the date of grant. Compensation expense for stock options, restricted stock units 
and restricted stock awards is recognized ratably over the vesting period.  

The rights granted to the recipient of a restricted stock unit generally accrue over the vesting period. Participants holding 
restricted stock units are not entitled to any ordinary cash dividends paid by the Company with respect to such shares unless otherwise 
provided by the terms of the award. The Company does not expect to pay any dividends in the foreseeable future. 

The recipient of a restricted stock award shall have all of the rights of a holder of shares of the Company’s common stock, 
including the right to receive dividends, if any, the right to vote such shares and, upon the full vesting of the restricted stock awards, 
the right to tender such shares. The payment of any dividends will be deferred until the restricted stock awards have fully vested. The 
Company’s restricted stock awards generally vest over 2 years and are subject to forfeiture upon termination of employment prior to 
vesting unless otherwise provided in the terms of the award agreement. 

Stock-based Compensation Expense 

The total stock-based compensation expense related to all stock-based awards was $32.7 million, $23.6 million and $13.5 

million during the years ended December 31, 2017, 2016 and 2015, respectively. As of December 31, 2017, $95.1 million of total 
unrecognized stock-based compensation expense is expected to be recognized over a weighted-average period of 2.9 years.  

Excess tax benefits reflect the total realized value of the Company’s tax deductions from individual stock option exercise 

transactions and the vesting of restricted stock awards and restricted stock units in excess of the deferred tax assets that were 
previously recorded. During the year ended December 31, 2017, the Company recognized excess tax benefits from stock-based 
compensation of $7.1 million within income tax (benefit) expense on the consolidated statements of operations and within cash flows 
from operating activities on the consolidated statements of cash flows. During the years ended December 31, 2016 and 2015, the 
Company reported excess tax benefits as a decrease in cash flows from operations and an increase in cash flows from financing 
activities of $24.9 million and $27.8 million, respectively. The change in presentation of excess tax benefits during the year ended 
December 31, 2017 is a result of the adoption of ASU 2016-09. See Note 2, Summary of Significant Accounting Policies, for 
additional information related to the impact of the adoption of ASU 2016-09.  

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The Company capitalized stock-based compensation expense as website and software development costs of $4.5 million, $2.1 

million and $0.5 million for the years ended December 31, 2017, 2016 and 2015, respectively.  

Stock Options  

The Company granted 618,899, 166,272 and 2,542,523 stock options during the years ended December 31, 2017, 2016 and 
2015, respectively. The fair value of each stock option award was estimated based on the assumptions below as of the grant date using 
the Black-Scholes-Merton option pricing model. Expected volatilities are based on a combination of the historical and implied 
volatilities of comparable publicly-traded companies and the historical volatility of the Company’s own common stock due to its 
limited trading history as there was no active external or internal market for the Company’s common stock prior to the Company’s 
initial public offering in April 2014. The Company uses historical data to estimate option exercises and employee terminations within 
the valuation model. Separate groups of employees that have similar historical exercise behavior are considered separately for 
valuation purposes. The Company transitioned from using a simplified method for calculating the expected term of its options as it has 
obtained sufficient historical information to derive a reasonable estimate, therefore, beginning in the first quarter of 2017 the expected 
term calculation for option awards considers a combination of the Company’s historical and estimated future exercise behavior. The 
risk-free rate for the period within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of 
grant.  

The assumptions used to determine the fair value of the stock options granted during the years ended December 31, 2017, 2016 

and 2015 were as follows: 

Weighted-average fair value options granted 
Average risk-free interest rate 
Expected stock price volatilities 
Dividend yield 
Expected stock option life (years) (a) 

2017 

Year Ended December 31, 
2016 

2015 

  $ 

15.19      $ 
1.65 %     
48.7 %     
None      
4.00        

12.59      $ 
1.41 %     
49.7 %     
None      
5.84        

14.66   

1.65 % 
48.4 % 
None   
6.07   

(a)  During the year ended December 31, 2017, the expected term calculation for option awards was based 

on the Company’s historical exercise experience and estimated future exercise behavior. During the 
years ended December 31, 2016 and 2015, the expected term of option awards was estimated using a 
simplified method due to the limited period of time stock-based awards had been exercisable. 

Stock option awards as of December 31, 2017 and 2016, and changes during the year ended December 31, 2017, were as 

follows:  

Outstanding at December 31, 2016 

Granted 
Forfeited 
Exercised 

Outstanding at December 31, 2017 
Vested and expected to vest at December 31, 2017 
Exercisable at December 31, 2017 

Weighted-
Average 

Exercise Price      

Aggregate Intrinsic 
Value 
(thousands) 

Weighted-
Average 
Exercise Term 
(years) 

22.43     $ 
38.49          
30.91       
22.47          
25.53       
25.53       
19.14     $ 

46,608        

7.68   

125,197       
121,850       
67,770       

7.28   
7.28   
6.36   

Options 
2,992,724     $ 
618,899       
(177,064 )     
(728,710 )     
2,705,849       
2,639,619       
1,286,981     $ 

The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the fair value 
of the common stock and the exercise price, multiplied by the number of in-the-money options) that would have been received by the 
option holders had all option holders exercised their in-the-money options on each date. This amount will change in future periods 
based on the fair value of the Company’s stock and the number of options outstanding. The aggregate intrinsic value of awards 
exercised during the years ended December 31, 2017, 2016 and 2015 was $19.5 million, $30.2 million and $87.6 million, respectively.  

The Company recorded compensation expense for stock options of $11.8 million, $12.3 million and $9.9 million for the years 

ended December 31, 2017, 2016 and 2015, respectively. As of December 31, 2017, total unrecognized compensation cost, adjusted for 
estimated forfeitures, related to non-vested stock options was $16.3 million and is expected to be recognized over a weighted-average 
period of 2.2 years.  

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Restricted Stock Units and Restricted Stock Awards  

Non-vested restricted stock units as of December 31, 2017 and 2016, and changes during the year ended December 31, 2017 

were as follows:  

Outstanding at December 31, 2016 

Granted 
Forfeited 
Vested 

Outstanding at December 31, 2017 

Restricted Stock Units 

Shares 
1,516,354      $ 
1,943,467        
(402,647 )      
(602,373 )      
2,454,801      $ 

Weighted-Average 
Grant Date Fair 
Value 

28.46   
40.99   
34.01   
28.11   
37.56   

Compensation expense related to restricted stock units was $20.9 million, $9.6 million and $1.7 million during the years ended 

December 31, 2017, 2016 and 2015, respectively. The aggregate fair value as of the vest date of restricted stock units that vested 
during years ended December 31, 2017 and 2016 was $27.3 million and $5.8 million, respectively. No restricted stock units vested 
during the year ended December 31, 2015. As of December 31, 2017, $78.8 million of total unrecognized compensation cost, adjusted 
for estimated forfeitures, related to 2,441,460 non-vested restricted stock units expected to vest with weighted-average grant date fair 
values of $37.56 is expected to be recognized over a weighted-average period of 3.0 years. The fair value of these awards was 
determined based on the Company’s stock price at the grant date and assumes no expected dividend payments through the vesting 
period. 

Compensation expense recognized related to restricted stock awards was $1.7 million and $1.9 million during the years ended 

December 31, 2016 and 2015, respectively. There were no non-vested restricted stock awards or related expense during the year ended 
December 31, 2017. The aggregate fair value as of the vest date of restricted stock awards that vested during the years ended 
December 31, 2016 and 2015 was $1.7 million and $1.4 million, respectively. As of December 31, 2017, there were no remaining 
non-vested restricted stock awards or related unrecognized compensation cost.  

10. Income Taxes  

The Company files income tax returns in the U.S. federal, the United Kingdom (“U.K.”) and various state jurisdictions.  

For the years ended December 31, 2017, 2016 and 2015, the income tax provision was comprised of the following:  

Current: 

Federal 
State 
Foreign 

Total current 

Deferred: 

Federal 
State 

Total deferred 

  $ 

Total income tax (benefit) expense 

  $ 

2017 

Year Ended December 31, 
2016 
(in thousands) 

2015 

16,852     $ 
4,721       
271       
21,844       

(30,794 )     
(385 )     
(31,179 )     
(9,335 )   $ 

24,509     $ 
8,132       
338       
32,979       

800       
516       
1,316       
34,295     $ 

20,947   
6,260   
480   
27,687   

(1,534 ) 
(2,301 ) 
(3,835 ) 
23,852   

64 

 
  
  
  
  
  
  
     
  
     
     
     
     
     
 
 
 
 
  
  
  
  
  
     
     
  
  
  
  
      
        
        
  
    
    
    
      
        
        
  
    
    
    
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Income before provision for income taxes for the years ended December 31, 2017, 2016 and 2015, was as follows:  

Domestic source 
Foreign source 
Income before provision for income taxes 

2017 

Year Ended December 31, 
2016 
(in thousands) 

2015 

  $ 

  $ 

88,357     $ 
1,291       
89,648     $ 

82,033     $ 
1,819       
83,852     $ 

59,705   
2,224   
61,929   

The following is a reconciliation of income taxes computed at the U.S. federal statutory rate to the income taxes reported in the 

consolidated statements of operations for the years ended December 31, 2017, 2016 and 2015:  

Income tax expense at statutory rate 
State income taxes 
Effect of rate change 
Stock-based compensation 
Research and development tax credit 
Foreign rate differential 
Unremitted earnings tax 
Uncertain tax position 
Deferred tax true-up 
All other 
Total income tax (benefit) expense 

2017 

Year Ended December 31, 
2016 
(in thousands) 

2015 

  $ 

  $ 

31,377     $ 
5,011       
(36,768 )     
(7,072 )     
(800 )     
(203 )     
363       
(55 )     
—       
(1,188 )     
(9,335 )   $ 

29,348     $ 
5,621       
—       
—       
(638 )     
(273 )     
—       
—       
—       
237       
34,295     $ 

21,675   
2,577   
—   
—   
(345 ) 
(328 ) 
—   
—   
69   
204   
23,852   

On December 22, 2017, the U.S. legislature enacted the Tax Act resulting in significant modifications to existing tax law. The 
Company has completed its determination of the accounting effects of the Tax Act for the year ended December 31, 2017. The Tax 
Act reduces the corporate income tax rate from 35% to 21%, subjects certain foreign earnings on which U.S. income tax was 
previously deferred to a one-time transition tax, as well as other changes. As a result of the Tax Act, the Company incurred an 
incremental income tax benefit of $34.1 million during the year ended December 31, 2017, which consisted primarily of the 
remeasurement of deferred tax assets and liabilities at the 21% corporate income tax rate and the one-time transition tax on 
accumulated foreign earnings of $0.4 million.  

The tax effects of temporary differences giving rise to deferred income tax assets and liabilities as of December 31, 2017 and 

2016 were as follows:  

Deferred tax assets: 

Loss and credit carryforwards 
Accrued expenses 
Stock-based compensation 
Total deferred tax assets 

Valuation allowance 

Net deferred tax assets 

Deferred tax liabilities: 

Fixed assets 
Intangible assets 
Prepaid expenses 

Total deferred tax liabilities 

Net deferred tax liability 

65 

As of December 31, 

2017 

2016 

(in thousands) 

  $ 

11,184     $ 
2,089       
9,914       
23,187       
(4,803 )     
18,384       

6,714   
2,096   
9,823   
18,633   
(1,610 ) 
17,023   

(5,909 )     
(86,462 )     
(305 )     
(92,676 )     
(74,292 )   $ 

(5,738 ) 
(117,172 ) 
(2,135 ) 
(125,045 ) 
(108,022 ) 

  $ 

 
 
  
  
  
  
  
     
     
  
  
  
  
    
 
  
  
  
  
  
  
     
     
  
  
  
  
    
    
    
    
    
    
    
    
    
  
  
  
  
  
  
     
  
  
  
  
      
        
  
    
    
    
    
    
      
        
  
    
    
    
    
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The Company classified its net deferred tax liabilities as long-term liabilities on the consolidated balance sheets as of 

December 31, 2017 and 2016. 

A partial valuation reserve of $4.8 million and $1.6 million was recorded as of December 31, 2017 and 2016, respectively, 
against certain state-only credits as those credits have a short carryover period and the Company believes that this portion of the credit 
carryovers will more likely than not expire before they are utilized.  

In accordance with the Tax Act, the Company recorded a tax liability of $0.4 million as of December 31, 2017 related to the 
one-time tax on the foreign earnings of its U.K. subsidiary. The Tax Act generally allows companies to repatriate future foreign source 
earnings without incurring additional U.S. taxes by providing a 100% exemption for the foreign source portion of dividends from 
certain foreign subsidiaries. As a result, the Company plans to repatriate cash from its U.K. subsidiary to the U.S. The Company 
estimates no additional tax liability as there are no applicable withholding taxes for the repatriation of unremitted earnings of its U.K. 
subsidiary.  

The Company had the following tax loss and credit carryforwards as of December 31, 2017 and 2016:  

U.S. federal loss carryforwards 
U.S. state and local loss carryforwards 
Illinois Edge Credits(a) 

(a)  Amounts are before the federal benefit of state tax 

  $ 

2017 

2016 
(in thousands) 

595     $ 
4,362       
8,422       

483     
5,265     
5,045     

Beginning 
Year of 
Expiration 

2027 
2027 
2018 

Upon adoption of ASU 2016-09 (see Note 2, Summary of Significant Accounting Policies, Recently Issued Accounting 

Pronouncements), the Company recorded a net deferred tax asset for state net operating losses (“NOLs”), including excess tax 
benefits, of $4.1 million. The adoption of ASU 2016-09 resulted in a $2.6 million cumulative effect adjustment to retained earnings, 
including the federal benefit of state taxes, on the consolidated balance sheets as of January 1, 2017. The Company also recorded a net 
deferred tax asset of $0.7 million for the year ended December 31, 2017 related to Illinois Edge Credit carryforward to record the 
impact of excess tax benefits, fully offset by a valuation allowance. For federal purposes, $0.1 million of additional NOL was recorded 
during the year ended December 31, 2017 related to the adoption of ASU 2016-09. 

The Company is currently under examination in New York for corporate income tax returns for the tax years ended December 

31, 2014, 2015 and 2016. The Company cannot predict with certainty whether there will be any additional tax liabilities, penalties 
and/or interest as a result of the audit. In June of 2017, the New York City Department of Finance completed a routine examination of 
Seamless Holdings Corporation for General Corporation Tax for the short tax period from October 17, 2012 through August 8, 2013 
and proposed no changes. The Company does not expect any additional tax liabilities, penalties and/or interest as a result of the audit. 
The Company’s tax returns are subject to the normal statute of limitations, three years from the filing date for federal income tax 
purposes. The federal and state statute of limitations generally remain open for years in which tax losses are generated until three years 
from the year those losses are utilized. Under these rules, the 2006 and later year NOLs of Slick City Media, Inc. are still subject to 
audit by the IRS and state and local jurisdictions. Also, the 2007 and later year NOLs of Grubhub Holdings Inc. and its acquired 
businesses are still subject to audit by the IRS and state and local jurisdictions. The December 31, 2014 and later period U.K. returns 
of Seamless Europe Ltd., the Company’s U.K. subsidiary, are subject to exam by the U.K. tax authorities.  

The Company is subject to taxation in the U.S. federal and various state jurisdictions. Significant judgment is required in 

determining the provision for income taxes and recording the related income tax assets and liabilities. The Company’s practice for 
accounting for uncertainty in income taxes is to recognize the financial statement benefit of a tax position only after determining that 
the relevant tax authority would more likely than not sustain the position following an audit. For tax positions meeting the more-
likely-than-not criteria, the amount recognized in the financial statements is the largest benefit that has a greater than 50% likelihood 
of being realized upon ultimate settlement with the relevant tax authority.  

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GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The following table summarizes the Company’s unrecognized tax benefit activity during the years ended December 31, 2017 

and 2016, excluding the related accrual for interest:  

Balance at beginning of period 
Reductions for tax positions taken in prior years 
Additions for tax positions taken in prior years 
Additions for tax positions taken in the current 
year 
Balance at end of period 

   $ 

   $ 

As of December 31, 

2017 

2016 

(in thousands) 
3,345      $ 
(937 )      
—        

456        
2,864      $ 

2,932   
—   
413   

—   
3,345   

Included in the net deferred tax liabilities on the consolidated balance sheets at December 31, 2017 and 2016 were deferred tax 
assets that relate to the potential settlement of these unrecognized tax benefits. After consideration of these amounts, $1.3 million and 
$1.0 million of the amount accrued December 31, 2017 and 2016, respectively, would impact the effective tax rate if reversed. As of 
December 31, 2017, the Company anticipates that a portion of the unrecognized tax benefit will be reversed in 2018 due to the closing 
of the statute of limitations for one of its tax positions. Should the statute of limitations close, the impact of the benefit is estimated to 
be $0.8 million.  

The Company records interest and penalties, if any, as a component of its income tax (benefit) expense in the consolidated 

statements of operations. Interest expense of less than $0.1 million and no penalties were recognized during each of the years ended 
December 31, 2017 and 2016.  

11. Stockholders’ Equity  

As of December 31, 2017 and 2016, the Company was authorized to issue two classes of stock: common stock and preferred 

stock.  

Common Stock  

Each holder of common stock has one vote per share of common stock held on all matters that are submitted for stockholder 

vote. At December 31, 2017 and 2016, there were 500,000,000 shares of common stock authorized. At December 31, 2017 and 2016, 
there were 86,790,624 and 85,692,333 shares of common stock issued and outstanding, respectively. The Company did not hold 
any shares as treasury shares as of December 31, 2017 and 2016. 

On January 22, 2016, the Company’s Board of Directors approved a program that authorizes the repurchase of up to $100 
million of the Company’s common stock exclusive of any fees, commissions or other expenses relating to such repurchases through 
open market purchases or privately negotiated transactions at the prevailing market price at the time of purchase. The repurchase 
program was announced on January 25, 2016. Repurchased stock may be retired or held as authorized but unissued treasury shares. 
The repurchase authorizations do not obligate the Company to acquire any particular amount of common stock or adopt any particular 
method of repurchase and may be modified, suspended or terminated at any time at management’s discretion. Repurchased and retired 
shares will result in an immediate reduction of the outstanding shares used to calculate the weighted-average common shares 
outstanding for basic and diluted net income per share at the time of the transaction. During the year ended December 31, 2017, the 
Company did not repurchase any shares of its common stock. During the year ended December 31, 2016, the Company repurchased 
and retired 724,473 shares of its common stock at a weighted-average share price of $20.37, or an aggregate of $14.8 million.  

Preferred Stock  

The Company was authorized to issue 25,000,000 shares of preferred stock as of December 31, 2017 and 2016. There were no 

issued or outstanding shares of preferred stock as of December 31, 2017 and 2016.  

67 

 
  
  
  
  
  
  
     
  
  
  
  
     
     
     
 
 
 
 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

12. Retirement Plan  

Beginning February 1, 2012, the Company has maintained a defined contribution plan for employees. The plan is qualified 

under section 401(k) of the Internal Revenue Code. The Company may also make discretionary profit sharing contributions as 
determined by the Company’s Board of Directors. The Company matched 100% of the first 3% of employees’ contributions of 
eligible compensation and 50% of the next 2% of employees’ contributions of eligible compensation during the years ended 
December 31, 2017, 2016 and 2015 and recognized matching contributions expense of $2.3 million, $1.7 million and $1.3 million, 
respectively.  

13. Earnings Per Share Attributable to Common Stockholders  

Basic earnings per share is computed by dividing net income attributable to common stockholders by the weighted-average 
number of common shares outstanding during the period without consideration for common stock equivalents. Diluted net income per 
share attributable to common stockholders is computed by dividing net income by the weighted-average number of common shares 
outstanding during the period and potentially dilutive common stock equivalents, including stock options, restricted stock units and 
restricted stock awards, except in cases where the effect of the common stock equivalent would be antidilutive. Potential common 
stock equivalents consist of common stock issuable upon exercise of stock options and vesting of restricted stock units and restricted 
stock awards using the treasury stock method. The calculation of weighted-average dilutive shares outstanding for the year ended 
December 31, 2017 was impacted by the adoption of ASU 2016-09. See Note 2, Summary of Significant Accounting Policies, for 
additional details. 

The following table presents the calculation of basic and diluted net income per share attributable to common stockholders for 

the years ended December 31, 2017, 2016 and 2015:  

Year Ended December 31, 2017 
Shares 
(Denominator)     

Income 
(Numerator)     

Per Share 
Amount 

Basic EPS 
Net income attributable to common stockholders 
Effect of Dilutive Securities 
Stock options 
Restricted stock units 
Diluted EPS 
Net income attributable to common stockholders 

(in thousands, except per share data) 

   $  98,983       

86,297     $ 

1.15   

—       
—       

1,059         
826         

   $  98,983       

88,182     $ 

1.12   

Year Ended December 31, 2016 
Shares 
(Denominator)     

Income 
(Numerator)     

Per Share 
Amount 

Basic EPS 
Net income attributable to common stockholders 
Effect of Dilutive Securities 
Stock options 
Restricted stock units and restricted stock awards 
Diluted EPS 
Net income attributable to common stockholders 

(in thousands, except per share data) 

   $  49,557       

85,069     $ 

0.58   

—       
—       

792         
274         

   $  49,557       

86,135     $ 

0.58   

68 

 
 
 
  
  
  
  
  
  
  
  
  
  
    
        
        
  
  
    
        
        
  
  
  
  
  
  
  
  
  
        
          
  
  
  
  
  
  
  
  
  
  
  
    
        
        
  
  
    
        
        
  
  
  
  
  
  
  
  
    
        
        
  
  
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

Year Ended December 31, 2015 
Shares 
(Denominator)     

Income 
(Numerator)     

Per  Share 
Amount 

Basic EPS 
Net income attributable to common stockholders 
Effect of Dilutive Securities 
Stock options 
Restricted stock units and restricted stock awards 
Diluted EPS 
Net income attributable to common stockholders 

(in thousands, except per share data) 

   $ 

38,077        

84,076      $ 

0.45   

—        
—        

1,594           
36           

   $ 

38,077        

85,706      $ 

0.44   

During the year ended December 31, 2016, the Company repurchased and retired 724,473 shares of its common stock at a 
weighted-average share price of $20.37, or an aggregate of $14.8 million. The repurchases resulted in a reduction of the outstanding 
shares used to calculate the weighted-average common shares outstanding for basic and diluted net earnings per share from the dates 
of the repurchases. See Note 11, Stockholders’ Equity, for additional details. 

The number of shares of common stock underlying stock-based awards excluded from the calculation of diluted net income per 
share attributable to common stockholders because their effect would have been antidilutive for the years ended December 31, 2017, 
2016 and 2015 were as follows:  

Anti-dilutive shares underlying stock-based awards: 

Stock options 
Restricted stock units 

Year Ended December 31, 

2017 

2016 

2015 

—         552,108        2,380,813   
   35,646         212,170         464,930   

14. Fair Value Measurement  

Certain assets and liabilities are required to be recorded at fair value on a recurring basis. Accounting standards define fair value 

as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in the principal or most advantageous 
market in an orderly transaction between market participants on the measurement date. The standards also establish a fair value 
hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when 
measuring fair value.  

The accounting guidance for fair value measurements prioritizes valuation methodologies based on the reliability of the inputs 

in the following three-tier value hierarchy:  

Level 1 

Quoted prices in active markets for identical assets or liabilities. 

Level 2 

Level 3 

Assets and liabilities valued based on observable market data for similar instruments, such as quoted prices for 
similar assets or liabilities. 

Unobservable inputs that are supported by little or no market activity; instruments valued based on the best 
available data, some of which is internally developed, and considers risk premiums that a market participant would 
require. 

The Company applied the following methods and assumptions in estimating its fair value measurements: the Company’s 

commercial paper, investments in corporate and U.S. government agency bonds and certain money market funds are classified as 
Level 2 within the fair value hierarchy because they are valued using inputs other than quoted prices in active markets that are 
observable directly or indirectly. Accounts receivable, restaurant food liability and accounts payable approximate fair value due to 
their generally short-term maturities. See Note 8, Debt, for details of the fair value of the Company’s outstanding borrowings under 
the Credit Agreement.  

69 

 
  
  
  
  
  
  
  
  
  
     
         
          
  
  
     
         
          
  
  
  
  
  
  
  
  
     
         
          
  
  
  
  
  
  
  
     
    
  
  
    
         
         
  
  
  
  
 
 
 
GRUBHUB INC. 
Notes to Consolidated Financial Statements (Continued) 

The following table presents the balances of assets measured at fair value on a recurring basis as of December 31, 2017 and 

2016:  

Money market funds 
Commercial paper 
Corporate bonds 
U.S. government agency bonds 
Total 

   $ 

   $ 

December 31, 2017 
Level 2 

December 31, 2016 

Level 2 

(in thousands) 
93      $ 

61,317   
3,374   
—   
64,784      $ 

1,723     
131,937   
16,089   
5,500   
155,249     

In addition to assets and liabilities that are recorded at fair value on a recurring basis, the Company is required to record certain 

assets and liabilities at fair value on a nonrecurring basis, generally as a result of acquisitions. See Note 3, Acquisitions, for further 
discussion of the fair value of assets and liabilities associated with acquisitions.  

15. Subsequent Events 

On February 8, 2018, the Company entered into an Investment Agreement (the “Investment Agreement”) by and among the 

Company and Yum Restaurant Services Group, LLC (the “Investor”), a wholly owned subsidiary of Yum! Brands, Inc. Pursuant to 
the Investment Agreement, the Company agreed to issue and sell to the Investor 2,820,464 shares of common stock of the Company 
(the “Acquired Shares”), for a purchase price of $70.9103 per Acquired Share and an aggregate purchase price of $200.0 million (the 
“Investment”), subject to certain closing conditions. The Acquired Shares will result in an immediate increase in the outstanding 
shares used to calculate the weighted-average common shares outstanding for basic and diluted net income per share at the time of the 
transaction. The Company expects the closing of the Investment to occur prior to the end of the first quarter of 2018, pending 
regulatory approval.  

The Investment Agreement may be terminated by the Company or the Investor under certain circumstances specified therein, 

including if the closing of the Investment has not occurred on or prior to July 31, 2018. The Company expects to use proceeds from 
the Investment for general corporate purposes which may include accelerating the expansion of delivery services, investing in the 
platform and pursuing growth opportunities.  

70 

 
 
  
  
    
  
  
     
     
  
  
     
    
  
     
    
  
     
    
  
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Stockholders of  
Grubhub Inc.  
Chicago, Illinois 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Grubhub Inc. (the “Company”) as of December 31, 2017 and 

2016, the related consolidated statements of operations, comprehensive income, changes in stockholders’ equity, and cash flows for 
each of the three years in the period ended December 31, 2017, and the related notes (collectively referred to as the “financial 
statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as 
of December 31, 2017 and 2016, and the results of its operations and its cash flows for each of the three years in the period ended 
December 31, 2017 in conformity with accounting principles generally accepted in the United States of America.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 

(“PCAOB”), the Company’s internal control over financial reporting as of December 31, 2017, based on criteria established in 
Internal Control – Integrated Framework: (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(“COSO”), and our report dated February 28, 2018, expressed an unqualified opinion.  

Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on 

the Company's financial statements based on our audits. We are a public accounting firm registered with the Public Company 
Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in 
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission 
and the PCAOB.  

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. 
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error 
or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding 
the  amounts  and  disclosures  in  the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and 
significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that 
our audits provide a reasonable basis for our opinion.  

/s/ Crowe Horwath LLP  

We have served as the Company’s auditor since 2010. 

Oak Brook, Illinois 
February 28, 2018  

71 

 
  
 
 
 
 
SELECTED QUARTERLY FINANCIAL DATA 
(UNAUDITED)  

Unless otherwise stated, the discussion below primarily reflects the historical condition and results of operations for 
(i) Grubhub Inc. as of December 31, 2017 and 2016 and for the years ended December 31, 2017 and 2016 and (ii) the results of 
acquired businesses from the relevant acquisition dates in 2016 and 2017. In the opinion of management, the data has been prepared 
on the same basis as the audited financial statements included in this Annual Report on Form 10-K, and reflects all necessary 
adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of this data. The results of historical 
periods are not necessarily indicative of the results of operations of any future period. You should read this data together with the 
financial statements and the related notes included elsewhere in this Annual Report on Form 10-K. 

December 31, 
2017 

September 30, 
2017 

June 30, 
2017 

Three Months Ended 
March 31, 
2017 

December 31, 
2016 

September 30, 
2016 

June 30, 
2016 

March 31, 
2016 

(in thousands, except per share data)(unaudited) 
      $  205,080     $  163,059     $ 158,794     $ 156,134     $  137,457     $  123,461     $ 120,173     $ 112,240   

81,658       
45,384       

65,352        62,924        59,519       
35,138        34,770        35,438       

51,727       
29,636       

44,346        40,696        34,987   
26,499        25,355        28,833   

14,703       
18,396       
18,781       
         178,922       
26,158       
1,010       

14,292        14,076        13,192       
18,617        14,829        13,181       
12,613        10,414        10,040       

10,689       
12,435       
9,911       
146,012       137,013       131,370        114,398       
23,059       
(183 )     

17,047        21,781        24,764       
(221 )     
(314 )     

(373 )     

11,006        10,567        10,192   
11,922        12,300        13,825   
7,308   
8,885       
9,089       
102,862        97,803        95,145   
20,599        22,370        17,095   
(236 ) 

(142 )     

(168 )     

25,148       
(28,378 )     

17,420        22,095        24,985       
7,270       
7,341       
4,432       

23,242       
9,605       

20,767        22,512        17,331   
7,398   
9,707       
7,585       

53,526     $ 

12,988     $  14,754     $  17,715     $ 

13,637     $ 

13,182     $  12,805     $  9,933   

Revenues 
Costs and expenses: 

Operations and support 
Sales and marketing 
Technology (exclusive of 
amortization) 
General and administrative 
Depreciation and amortization 
Total costs and expenses 

Income from operations 
Interest (income) expense - net 
Income before provision for 
income taxes 
Income tax (benefit) expense 
Net income attributable to 
common stockholders 
Net income per share attributable  
to common stockholders(a): 

      $ 

Basic 
Diluted 

      $ 
      $ 

0.62     $ 
0.60     $ 

0.15     $ 
0.15     $ 

0.17     $ 
0.17     $ 

0.21     $ 
0.20     $ 

0.16     $ 
0.16     $ 

0.15     $ 
0.15     $ 

0.15     $ 
0.15     $ 

0.12   
0.12   

(a) 

Full year amounts may not equal the sum of the quarters due to rounding 

• 

• 

The growth in revenues was the result of marketing efforts and word-of-mouth referrals, better restaurant choices, technology 
and product improvements as well as an increase in average commission rates, the impact of acquisitions and higher average 
order size. The increase in operations and support expense during the year ended December 31, 2017 was driven primarily by 
growth in Gross Food Sales and costs related to processing those orders and the expansion of delivery services. During the three 
months ended December 31, 2017, the Company recognized an income tax benefit of $34.1 million related to the Tax Act. 
Additionally, income tax (benefit) expense for the year ended December 31, 2017 includes the impact of excess tax benefits 
from stock-based compensation of $7.1 million. During the three months ended March 31, 2017, June 30, 2017, September 30, 
2017 and December 31, 2017, the Company recognized acquisition-related and non-recurring legal costs of $0.4 million, $1.5 
million, $4.5 million and $3.2 million, respectively, within general and administrative expenses in the consolidated statements 
of operations. 

The growth in revenues was the result of marketing efforts, investments in the Company’s platform to drive more orders, and 
organic growth from word-of-mouth referrals as well as the inclusion of the results of LABite. The increase in operations and 
support expense during the year ended December 31, 2016 was driven primarily by the continued investment in delivery 
services, higher customer care and operations personnel costs and higher payment processing costs related to the growth in 
orders as well as the inclusion of the results of LABite. During the three months ended March 31, 2016, June 30, 2016, 
September 30, 2016 and December 31, 2016, the Company recognized acquisition-related costs of $0.8 million, $0.7 million, 
$0.3 million and $0.3 million, respectively, within general and administrative expenses in the consolidated statements of 
operations. 

72 

 
 
  
      
  
  
      
    
    
    
    
    
    
    
  
  
      
  
        
        
        
        
        
        
        
        
    
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
    
 
 
Our key business metrics were as follows for the periods presented: 

December 31, 
2017 

September 30, 
2017 

June 30, 
2017 

Three Months Ended 
March 31, 
2017 

December 31, 
2016 

September 30, 
2016 

June 30, 
2016 

March 31, 
2016 

Active Diners 
Daily Average Grubs 
Gross Food Sales (in millions) 

(unaudited) 
    14,462,000        9,806,000       9,177,000       8,751,000        8,174,000        7,685,000       7,352,000       6,970,000   
267,500        271,100        267,800   
712.8   

304,500        313,900        324,600        292,500       
817.7     $ 

392,500       
1,138.6     $ 

898.1     $ 

735.0     $ 

879.7     $ 

732.6     $ 

867.3     $ 

  $ 

• 

• 

• 

Active Diners are the number of unique diner accounts from which an order has been placed in the past twelve months through the Company’s 
platform.  

Daily Average Grubs are calculated as the number of revenue generating orders placed on the platform divided by the number of days for a 
given period.  

Gross Food Sales are the total value of food, beverages, taxes, prepaid gratuities, and any delivery fees processed through the Company’s 
platform. All revenue generating orders placed on the platform are included. Only the commission from the transaction is recognized as 
revenues, which are a percentage of the total Gross Food Sales for such transaction.  

Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  

None.  

Item 9A. 

Controls and Procedures  

Evaluation of Disclosure Controls and Procedures  

As required by Rule 13a-15(b) and Rule 15d-15(b) of the Exchange Act, the Company’s management, including the Chief 

Executive Officer and Chief Financial Officer, is responsible for establishing and maintaining effective disclosure controls and 
procedures, as defined under Rules 13a-15(e) and 15d-15(e) of the Exchange Act. As of December 31, 2017, an evaluation was 
performed under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial 
Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on that 
evaluation, the Chief Executive Officer and Chief Financial Officer concluded that disclosure controls and procedures as of 
December 31, 2017 were effective in ensuring information required to be disclosed in the Company’s SEC reports was recorded, 
processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information was 
accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as 
appropriate, to allow timely decisions regarding required disclosure.  

Changes in Internal Control Over Financial Reporting  

There have not been any changes in the Company’s internal control over financial reporting (as defined in Rules 13a-15(f) and 

15d-15(f) under the Exchange Act) that occurred during the quarter ended December 31, 2017 that has materially affected, or is 
reasonably likely to materially affect, the Company’s internal control over financial reporting.  

Management’s Report and Attestation Report on Internal Control Over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in 

Rules 13a-15(f) and 15d-15(f) under the Exchange Act).  

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2017. Our 
management based this assessment on criteria for effective internal control over financial reporting described in the “Internal Control 
– Integrated Framework (2013)” issued by the Committee of Sponsoring Organizations of the Treadway Commission. As permitted, 
our management excluded from its assessment the operations of Eat24, LLC and A&D Network Solutions, Inc. and Dashed, Inc. 
(collectively “Foodler”) acquired during 2017, which is described in Part II, Item 8, Note 3, “Acquisitions” to the consolidated 
financial statements. 

Based on this assessment, our management determined that, as of December 31, 2017, the Company maintained effective 

internal control over financial reporting. 

Crowe Horwath LLP, our independent registered public accounting firm, who has audited the consolidated financial statements 

of the Company included in this Annual Report on Form 10-K, and as part of the audit, has issued an attestation report on the 
effectiveness of our internal control over financial reporting as of December 31, 2017. 

73 

 
 
  
  
  
  
  
    
    
    
    
    
    
    
  
  
  
  
    
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Stockholders of 
Grubhub Inc.  
Chicago, Illinois 

Opinion on Internal Control over Financial Reporting 

We have audited Grubhub Inc.’s (the “Company”) internal control over financial reporting as of December 31, 2017, based on 
criteria established in Internal Control – Integrated Framework: (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (“COSO”). In our opinion, the Company maintained, in all material respects, effective internal control over 
financial reporting as of December 31, 2017, based on criteria established in Internal Control – Integrated Framework: (2013) issued 
by COSO. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 

(“PCAOB”), the consolidated balance sheets of the Company as of December 31, 2017 and 2016, and the related consolidated 
statements of operations, comprehensive income, changes in stockholders’ equity and cash flows for each of the years in the three-
year period ended December 31, 2017, and the related notes (collectively referred to as the "financial statements") and our report dated 
February 28, 2018 expressed an unqualified opinion.  

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report and 
Attestation Report on Internal Control Over Financial Reporting.  Our responsibility is to express an opinion on the Company’s 
internal control over financial reporting based on our audit.  We are a public accounting firm registered with the Public Company 
Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in 
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission 
and the PCAOB.  

 We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 

audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material 
respects. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial 
reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk. As permitted, the Company has excluded the operations of businesses acquired during 
2017, which are described in Note 3 of the consolidated financial statements, from the scope of management’s report on internal 
control over financial reporting.  As such, they have also been excluded from the scope of our audit of internal control over financial 
reporting. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that 
our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 

reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, 

projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ Crowe Horwath LLP 

Oak Brook, Illinois 
February 28, 2018 

74 

 
 
   
Item 9B. 

Other Information  

None. 

75 

 
  
 
PART III.  

Item 10. 

Directors, Executive Officers and Corporate Governance  

The information required by this Item 10 will be contained in the Company’s definitive proxy statement to be filed with the SEC 
in connection with its 2018 Annual Meeting of Stockholders (the “2018 Proxy Statement”), which is expected to be filed not later than 
120 days after the end of the Company’s fiscal year ended December 31, 2017, and is incorporated herein by reference.  

Code of Conduct. The Company has adopted a code of business conduct and ethics (the “Code of Conduct”) that applies to all 

employees, officers and directors, including the principal executive officer, principal financial officer and principal accounting officer.  
The Code of Conduct is available on the Company’s website at investors.grubhub.com under “Corporate Governance.” The Company 
intends to post on its website all disclosures that are required by law or NYSE listing rules regarding any amendment to, or a waiver 
of, any provision of the Code of Conduct for the principal executive officer, principal financial officer, principal accounting officer or 
controller, or persons performing similar functions.  

Item 11. 

Executive Compensation  

The information required by this Item 11 will be contained in the 2018 Proxy Statement, and is incorporated herein by reference. 

Item 12.  

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  

The information required by this Item 12 will be contained in the 2018 Proxy Statement, and is incorporated herein by reference. 

Item 13. 

Certain Relationships and Related Transactions and Director Independence  

The information required by this Item 13 will be contained in the 2018 Proxy Statement, and is incorporated herein by reference. 

Item 14. 

Principal Accountant Fees and Services  

The information required by this Item 14 will be contained in the 2018 Proxy Statement, and is incorporated herein by reference.   

76 

 
 
 
PART IV.  

Item 15. 

Exhibits, Financial Statement Schedules  

(a)  The following documents are filed as part of this report:  

1. 

Financial Statements  

Consolidated Statements of Operations for the years ended December 31, 2017, 2016 and 2015 

Consolidated Statements of Comprehensive Income for the years ended December 31, 2017, 2016 and 2015 

Consolidated Balance Sheets as of December 31, 2017 and 2016 

Consolidated Statements of Cash Flows for the years ended December 31, 2017, 2016 and 2015 

Consolidated Statements of Changes in Stockholders’ Equity for the years ended December 31, 2017, 2016 and 2015 

Notes to Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm 

Quarterly Financial Data 

2. 

Financial Statement Schedules  

The schedules for which provision is made in the applicable accounting regulations of the SEC are not required under the 

related instructions or are inapplicable and, therefore, have been omitted.  

(b)  Exhibits  

See Item 15(b) below for a complete list of Exhibits to this report.  

77 

 
 
 
Exhibit 
No. 

  3.1 

  3.2 

4.1 

10.1 

10.2* 

10.3* 

10.4* 

10.5* 

10.6* 

10.7* 

10.8* 

10.9* 

10.10* 

10.11* 

 Description 

Form 

File No. 

Exhibit 

Filing 
Date 

Filed 
Herewith 

Incorporated by Reference 

EXHIBITS 

Amended and Restated Certificate of 
Incorporation of Grubhub Inc.  

Amended and Restated By-laws of 
Grubhub Inc.  

Form of common stock certificate of the 
Registrant. 

Registration Rights Agreement, dated August 8, 
2013 by and among Grubhub Inc. (f/k/a 
Grubhub Seamless Inc. f/k/a Seamless Grubhub 
Holdings Inc.) and certain stockholders listed 
therein.  

Employment Agreement between Grubhub 
Holdings Inc. (f/k/a Grubhub, Inc.) and 
Matthew Maloney, dated as of May 19, 2013. 

Employment Agreement between Grubhub 
Holdings Inc. (f/k/a Grubhub, Inc.) and 
Matthew Maloney, dated as of March 9, 2009. 

Employment Agreement between Grubhub 
Holdings Inc. (f/k/a Grubhub, Inc.) and Adam 
DeWitt, dated as of May 19, 2013. 

Employment Offer Letter between Grubhub 
Holdings Inc. (f/k/a Grubhub, Inc.) and Adam 
DeWitt, dated October 17, 2011. 

Protective Agreement and Agreement Not To 
Compete between Grubhub Holdings Inc. (f/k/a 
Grubhub, Inc.) and Adam DeWitt, dated as of 
October 7, 2011. 

Employment Offer Letter and Agreement 
Relating to Employment and Post-Employment 
Competition between Seamless North America, 
LLC and Margo Drucker, dated as of May 17, 
2012. 

Employment Offer Letter between Grubhub 
Holdings Inc. and Stanley Chia, dated as of 
February 22, 2015 

Employment Offer Letter between Grubhub 
Holdings Inc. and Barbara Martin Coppola, 
dated as of February 27, 2015. 

Letter of Resignation Agreement between 
Grubhub Holdings Inc. and Barbara Martin 
Coppola, dated as of December 10, 2017. 

Employment Offer Letter between Grubhub 
Holdings Inc. and Maria Belousova, dated as of 
January 30, 2014. 

10-Q 

  001-36389   

3.1 

  August 7, 2014 

10-Q 

  001-36389   

3.2 

  August 7, 2014 

S-1/A 

  333-194219   

4.1 

  March 20, 2014 

S-1/A 

  333-194219   

10.1 

  March 14, 2014 

S-1/A 

  333-194219   

10.8 

  February 18, 2014   

S-1/A 

  333-194219   

10.9 

  February 18, 2014   

S-1/A 

  333-194219   

10.10 

  February 18, 2014   

S-1/A 

  333-194219   

10.11 

  February 18, 2014   

S-1/A 

  333-194219   

10.12 

  February 18, 2014   

10-K 

  001-36389   

10.39 

  February 26, 2016   

10-K 

  001-36389   

10.42 

  February 26, 2016   

10-K 

  001-36389   

10.43 

  February 26, 2016   

  X 

  X 

78 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
10.12* 

10.13* 

10.14* 

10.15* 

10.16* 

10.17* 

10.18* 

10.19* 

10.20* 

10.21* 

 Description 
Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in replacement of options originally 
granted on April 23, 2012. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in replacement of options originally 
granted on July 26, 2012. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in replacement of options originally 
granted on November 16, 2012. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in replacement of options originally 
granted on January 28, 2013. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in replacement of options originally 
granted on March 12, 2013. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on December 7, 2011. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on December 7, 2011. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on April 23, 2012. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on July 26, 2012. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on November 16, 2012. 

Incorporated by Reference 

Form 
S-1/A 

File No. 
  333-194219   

Exhibit 
10.16 

Filing 
Date 
  February 18, 2014   

Filed 
Herewith 

S-1/A 

  333-194219   

10.17 

  February 18, 2014   

S-1/A 

  333-194219   

10.18 

  February 18, 2014   

S-1/A 

  333-194219   

10.19 

  February 18, 2014   

S-1/A 

  333-194219   

10.20 

  February 18, 2014   

S-1/A 

  333-194219   

10.21 

  February 18, 2014   

S-1/A 

  333-194219   

10.22 

  February 18, 2014   

S-1/A 

  333-194219   

10.23 

  February 18, 2014   

S-1/A 

  333-194219   

10.24 

  February 18, 2014   

S-1/A 

  333-194219   

10.25 

  February 18, 2014   

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
10.22* 

10.23* 

10.24* 

10.25* 

10.26* 

10.27* 

 Description 
Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in replacement of options originally 
granted on March 12, 2013. 

Employee Restricted Stock Purchase 
Agreement, dated November 3, 2010, by and 
between Grubhub Holdings Inc. (f/k/a Grubhub, 
Inc.) and Matthew Maloney. 

Note Cancellation and Stock Repurchase 
Agreement, dated December 21, 2012, by and 
between Grubhub Holdings Inc. (f/k/a Grubhub, 
Inc.), Matthew Maloney and Matt and Holly 
Maloney Family Limited. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Matthew Maloney, 
granted in substitution of options originally 
granted on January 28, 2014. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Adam DeWitt, 
granted in substitution of options originally 
granted on January 28, 2014. 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Margo Drucker, 
granted in substitution of options originally 
granted on July 9, 2012. 

10.28* 

Stock Option Grant Notice and Stock Option 
Agreement between Grubhub Inc. (f/k/a 
Grubhub Seamless Inc.) and Margo Drucker 
relating to options granted on January 28, 2014. 

Incorporated by Reference 

Form 
S-1/A 

File No. 
  333-194219   

Exhibit 
10.26 

Filing 
Date 
  February 18, 2014   

Filed 
Herewith 

S-1/A 

  333-194219  

10.38 

  February 18, 2014   

S-1/A 

  333-194219  

10.39 

  February 18, 2014   

S-1/A 

  333-194219  

10.41 

  February 28, 2014   

S-1/A 

  333-194219  

10.42 

  February 28, 2014   

10-Q 

  001-36389   

10.1 

  May 9, 2016 

10-Q 

  001-36389   

10.2 

  May 9, 2016 

10.29* 

  Form of Indemnification Agreement. 

S-1/A 

  333-194219  

10.44 

  April 3, 2014 

10.30* 

Grubhub Inc. (f/k/a Grubhub Seamless Inc.) 
2013 Omnibus Incentive Plan. 

10.31* 

10.32* 

Form of Option Grant Notice and Option 
Agreement under the Grubhub Inc. 2013 
Omnibus Incentive Plan. 

Form of RSU Grant Notice and Restricted 
Stock Unit Agreement under the Grubhub Inc. 
2013 Omnibus Incentive Plan. 

S-1/A 

  333-194219  

10.15 

  February 18, 2014   

10-K 

  001-36389   

10.46 

  March 5, 2015 

10-K 

  001-36389   

10.47 

  March 5, 2015 

10.33* 

  Grubhub Inc. 2015 Long-Term Incentive Plan. 

  DEF 14A    001-36389    Appendix A    April 10, 2015 

10.34* 

10.35* 

Form of Non-Qualified Option Grant Notice 
and Option Agreement under the 2015 Long-
Term Incentive Plan. 

Form of Restricted Stock Unit Grant Notice and 
Option Agreement under the 2015 Long-Term 
Incentive Plan. 

10-K 

  001-36389   

10.45 

  February 26, 2016   

10-Q 

  001-36389   

10.46 

  August 8, 2016 

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
10.36* 

10.37* 

10.38 

10.39 

10.40 

10.41 

10.42 

10.43 

10.44 

10.45 

10.46 

 Description 
Form of Non-Qualified Option Grant Notice 
and Option Agreement under the 2015 Long-
Term Incentive Plan (NEO Grant). 

Form of Restricted Stock Unit Grant Notice and 
Option Agreement under the 2015 Long-Term 
Incentive Plan (NEO Grant). 

Office Building Lease, dated March 23, 2012, 
by and between 111 West Washington, LLC 
and Grubhub, Inc. 

First Amendment to Lease, dated December 11, 
2013, by and between Burnham Center – 111 
West Washington, LLC and Grubhub, Inc. 

Second Amendment to Lease, dated October 5, 
2015, by and between Burnham Center – 111 
West Washington, LLC and Grubhub Holdings 
Inc. 

Third Amendment to Lease, dated as of 
October 5, 2015, by and between Burnham 
Center – 111 West Washington, LLC and 
Grubhub Holdings Inc. 

Fourth Amendment to Lease, dated as of 
October 16, 2017, by and between Burnham 
Center – 111 West Washington, LLC and 
Grubhub Holdings Inc. 

Office Building Lease, dated as of May 19, 
2011, by and between TrizecHahn 1065 
Avenue of the Americas Property Owner LLC 
and Grubhub Holdings Inc., as successor-in-
interest to Seamless North America, LLC (f/k/a 
SeamlessWeb Professional Solutions, LLC) 

First Amendment to Lease, dated as of July 26, 
2013, by and between TrizecHahn 1065 
Avenue of the Americas Property Owner LLC 
and Grubhub Holdings Inc., as successor-in-
interest to Seamless North America, LLC (f/k/a 
SeamlessWeb Professional Solutions, LLC). 

Second Amendment to Lease, dated as of July 
26, 2013, by and between TrizecHahn 1065 
Avenue of the Americas Property Owner LLC 
and Grubhub Holdings Inc., as successor-in-
interest to and Seamless North America, LLC 
(f/k/a SeamlessWeb Professional Solutions, 
LLC). 

Third Amendment to Lease, dated as of 
September 27, 2017, by and between 
TrizecHahn 1065 Avenue of the Americas 
Property Owner LLC and Grubhub Holdings 
Inc. as successor-in-interest to Seamless North 
America, LLC. 

Incorporated by Reference 

Form 
10-K 

File No. 
  001-36389   

Exhibit 
10.47 

Filing 
Date 
  February 26, 2016   

Filed 
Herewith 

10-K 

  001-36389   

10.48 

  February 26, 2016   

8-K 

  001-36389   

10.1 

  October 9, 2015 

8-K 

  001-36389   

10.2 

  October 9, 2015 

8-K 

  001-36389   

10.3 

  October 9, 2015 

10-Q 

  001-36389   

10.7 

  November 8, 2017   

10-Q 

  001-36389   

10.8 

  November 8, 2017   

10-Q 

  001-36389   

10.9 

  November 8, 2017   

10-Q 

  001-36389   

10.10 

  November 8, 2017   

10-Q 

  001-36389   

10.11 

  November 8, 2017   

10-Q 

  001-36389   

10.12 

  November 8, 2017   

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
10.47 

10.48 

10.49 

10.50 

10.51 

 Description 
Credit Agreement, dated as of April 29, 2016, 
by and between Grubhub Inc., Grubhub 
Holdings Inc., Citibank, N.A. and BMO Capital 
Markets Corp., as co-lead arrangers and book 
runners, the other lender party thereto, and 
Citibank N.A., as administrative agent. 

Amendment No. 1 to the Credit Agreement, 
dated as of May 26, 2016, by and between 
Grubhub Inc., Grubhub Holdings Inc., Citibank, 
N.A. and BMO Capital Markets Corp., as co-
lead arrangers and book runners, the other 
lender party thereto, and Citibank, N.A., as 
administrative agent. 

Credit Agreement, dated as of October 10, 
2017, by and among Grubhub Holdings Inc., 
Citibank, N.A., BMO Capital Markets Corp. 
and Merrill Lynch, Pierce Fenner & Smith 
Incorporated, as joint lead arrangers and joint 
bookrunners, the other lenders party thereto, 
and Citibank N.A. as administrative agent. 

Unit Purchase Agreement, dated as of August 3, 
2017, by and among Grubhub Inc., Grubhub 
Holdings, Inc., a wholly owned subsidiary of 
Grubhub Inc., Yelp Inc. and Eat24, LLC, a 
wholly-owned subsidiary of Yelp Inc. 

Amendment No. 1 to the Unit Purchase 
Agreement, dated as of October 10, 2017, by 
and among Grubhub Inc., Grubhub Holdings, 
Inc., a wholly owned subsidiary of Grubhub 
Inc., Yelp Inc. and Eat24, LLC, a wholly-
owned subsidiary of Yelp Inc. 

10.52 

Investment Agreement by and among the 
Grubhub Inc. and Yum Restaurant Services 
Group, LLC, a wholly owned subsidiary of 
Yum! Brands, Inc. 

21.1 

  List of Subsidiaries. 

23.1 

  Consent of Crowe Horwath LLP 

24.1 

31.1 

31.2 

32.1 

Power of Attorney (incorporated by reference 
to the signature page of this Annual Report on 
Form 10-K). 

Certification of Matthew Maloney, Chief 
Executive Officer, pursuant to Rule 13a-
14(a)/15d-14(a), as adopted pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002. 

Certification of Adam DeWitt, Chief Financial 
Officer, pursuant to Rule 13a-14(a)/15d-14(a), 
as adopted pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002. 

Certification of Matthew Maloney, Chief 
Executive Officer, pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002. 

Incorporated by Reference 

Form 
8-K 

File No. 
  001-36380   

Exhibit 
10.1 

Filing 
Date 

Filed 
Herewith 

  May 3, 2016 

10-K 

  001-36389   

10.45 

  February 28, 2017   

8-K 

  001-36389   

10.1 

  October 11, 2017 

10-Q 

  001-36389   

10.1 

  August 8, 2017 

10-Q 

  001-36389   

10.2 

  November 8, 2017   

8-K 

  001-36389   

10.1 

  February 8, 2018 

  X 

  X 

  X 

  X 

  X 

  X 

82 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
32.2 

 Description 
Certification of Adam DeWitt, Chief Financial 
Officer, pursuant to 18 U.S.C. Section 1350, as 
adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002. 

101.INS    XBRL Instance Document. 

101.SCH   XBRL Taxonomy Extension Schema 

Document. 

101.CAL   XBRL Taxonomy Extension Calculation 

Linkbase Document. 

101.DEF   XBRL Taxonomy Extension Definition 

Linkbase Document. 

101.LAB   XBRL Taxonomy Extension Labels Linkbase 

Document. 

101.PRE   XBRL Taxonomy Extension Presentation 

Linkbase Document. 

∗ 

Indicates a management contract or compensatory plan 

Incorporated by Reference 

Form 

File No. 

Exhibit 

Filing 
Date 

Filed 
Herewith 
  X 

  X 

  X 

  X 

  X 

  X 

  X 

83 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 

report to be signed on its behalf by the undersigned, thereunto duly authorized.  

SIGNATURES 

GRUBHUB INC. 

By:  

/s/    ADAM DEWITT         

  Adam DeWitt 

President and Chief Financial Officer  
(Principal Financial Officer and Principal Accounting Officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the Registrant and in the capacities indicated, on the twenty-eighth day of February 2018.  

  February 28, 2018 

/s/    ADAM DEWITT 
Adam DeWitt 
President and Chief Financial Officer  
(Principal Financial Officer and Principal Accounting Officer) 

/s/    DAVID FISHER 
David Fisher 
Director 

/s/    LLOYD FRINK 
Lloyd Frink 
Director 

/s/    DAVID HABIGER 
David Habiger 
Director 

/s/    BRANDT KUCHARSKI 
Brandt Kucharski 
Corporate Controller 

/s/    KATRINA LAKE 
Katrina Lake 
Director 

/s/    GIRISH LAKSHMAN 
Girish Lakshman 
Director 

/s/    MATTHEW MALONEY 
Matthew Maloney 
Chief Executive Officer and Director 
(Principal Executive Officer) 

/s/    BRIAN MCANDREWS 
Brian McAndrews 
Chairman of the Board of Directors 

/s/    LINDA JOHNSON RICE 
Linda Johnson Rice 
Director 

/s/    KEITH RICHMAN 
Keith Richman 
Director 

84 

 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BOARD OF DIRECTORS

EXECUTIVE OFFICERS

STOCK EXCHANGE

Matthew Maloney 
Chief Executive Officer

Adam DeWitt
President, Chief Financial Officer
and Treasurer

Stanley Chia
Chief Operating Officer

Maria Belousova
Chief Technology Officer 

Margo Drucker
Senior Vice President,
General Counsel and Secretary

Grubhub Inc.'s stock is listed on the 
New York Stock Exchange under the 
ticker symbol GRUB

TRANSFER AGENT
American Stock Transfer & Trust 
Company, LLC
6201 15th Avenue
Brooklyn, New York 11219 
www.astfinancial.com
For inquiries: info@astfinancial.com 
Shareholder inquiries: 
(800) 937-5449

CORPORATE HEADQUARTERS 
Grubhub Inc.
111 W. Washington Street
Suite 2100 
Chicago, Illinois 60602

INVESTOR RELATIONS 
Current information about Grubhub, 
press releases and investor 
information are available on our 
website at https://
investors.grubhub.com

For inquiries: ir@grubhub.com

INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM 
Crowe Horwath LLP
225 W. Wacker Drive, Suite 2600 
Chicago, Illinois 60606

David Fisher
Chairman, Chief Executive Officer, 
and President 
Enova International, Inc.

Lloyd Frink
Vice Chairman and President 
Zillow Group, Inc.

David Habiger
Chief Executive Officer
and President
J.D. Power
Venture Partner
Pritzker Group

Katrina Lake
Chief Executive Officer
Stitch Fix

Girish Lakshman
President, Fulfillment - Supply 
Chain and Sourcing
Sears Holdings Corporation

Matthew Maloney 
Chief Executive Officer 
Grubhub Inc.

Brian McAndrews – Chairman 
Senior Advisor
Spectrum Equity

Linda Johnson Rice 
Chairman and Chief Executive Officer 
Johnson Publishing Company, LLC
Chairman Emeritus
EBONY Media Holdings
Chief Executive Officer 
EBONY Media Operations

Keith Richman
President
DEFY Media

COR_2018_AnnualReport_FINAL.indd   4

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COR_2018_AnnualReport_FINAL.indd   5

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