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H&E Equipment Services

hees · NASDAQ Industrials
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Ticker hees
Exchange NASDAQ
Sector Industrials
Industry Rental & Leasing Services
Employees 1001-5000
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FY2015 Annual Report · H&E Equipment Services
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H&E Equipment Services, Inc.

2015 Annual Report

To Our Stockholders:

Our Company delivered solid results for 2015 despite the ongoing turmoil in the oil patch, the historical
flooding that occurred in May, and the exceptional rainfall we saw in many of our markets in the fourth quarter. I
am extremely pleased with our employees’ ongoing dedication and commitment to operational excellence, as we
successfully overcame these significant challenges and continued to successfully capitalize on the recovery in the
commercial construction markets. A summary of 2015 financial results (compared to 2014) includes:

• Total revenues decreased $50.6 million, or 4.6%, to $1.04 billion.

• Gross profit decreased $2.2 million, or less than 1.0%, to $345.7 million, and gross margin was 33.2%

compared to 31.9%.

•

Income from operations was $128.2 million, or a 12.3% operating margin, compared to $143.7 million, or a
13.2% margin.

• Net income was $44.3 million or $1.25 per diluted share, compared to $55.1 million or $1.56 per diluted

share in 2014. Effective tax rate was 41.5% compared to 40.5% in 2014 due to lower favorable permanent
differences in relation to pre-tax income.

As a result of the drastic decline in oil prices in late 2014 and 2015 and the effect it had on oil patch activity

during the first two quarters of 2015, we quickly transferred approximately $51 million in fleet assets to other
markets where solid commercial construction activity rapidly absorbed this equipment. To put this in perspective,
at the end of 2014, our oil and gas exposure as a percentage of total revenues was 13%. This exposure declined
by nearly half to 7% at the end of the second quarter then stabilized at 6% in the third and fourth quarters. The
largest impact from the decline in oil prices occurred in our distribution business, specifically new cranes sales,
which were down 38.5% or $81.6 million. We are fortunate that the vast majority of our equipment is being used
in oil production rather than exploration, which historically has been less sensitive to changes in the price of
oil. Our fleet mix is also a positive factor for us, as none of our fleet is specialized for applications in the oil and
gas industry and is 100% transferrable between end user markets.

Our strategy of focusing on industrial and non-residential construction markets continued to benefit our

business during 2015. We continued to capitalize on improving market conditions and higher user demand for
rental equipment in these markets. Our rental revenues grew nearly 10% compared to 2014 and we were able to
achieve positive rental rate growth for the year. We also maintained industry-leading utilization, which was
70.9% for the year based on original equipment cost. During 2015, we grew our fleet by $43.2 million and
invested approximately $130.7 million in total net capital expenditures. Our fleet age was only 31.4 months at
year end, compared to an industry average of approximately 45 months. In terms of 2016, non-residential
construction activity is expected to remain strong across our footprint, especially in the Gulf Coast where a
significant number of large capital projects remain on schedule to begin over the next several years. Furthermore,
the Gulf Coast region continues to experience very high levels of commercial construction activity. We believe
opportunities exist for our business in 2016.

As a result of the dedication and execution throughout our entire organization, 2015 was a successful year
for our Company. This success would also not have been possible without the support of our valued customers.
In addition, I want to thank our stockholders for their commitment to our business. Last July, our Board of
Directors approved a 10% increase in our quarterly cash dividend to $0.275 per share of common stock. This
increase reflects the confidence we have in our strategy, financial strength and the positive conditions and
opportunities in our marketplace, as well as our ongoing commitment to enhancing shareholder value. Finally, I
want to thank our Board of Directors for their continued guidance and support.

Sincerely,

John M. Engquist
Chief Executive Officer and Director

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 

FORM 10-K 

(Mark One) 
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2015 

or 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from                      to                      

Commission file number 000-51759 

H&E EQUIPMENT SERVICES, INC. 

(Exact Name of Registrant as Specified in Its Charter) 

Delaware 
(State or Other Jurisdiction of 
Incorporation or Organization) 
7500 Pecue Lane, 
Baton Rouge, Louisiana 70809 
(Address of Principal Executive Offices, including Zip Code) 

81-0553291 
(IRS Employer 
Identification No.) 

(225) 298-5200 
(Registrant’s Telephone Number, Including Area Code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common Stock, par value $0.01 per share 

Name of Each Exchange on Which Registered 
Nasdaq Global Market 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes      No   

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes      No   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    Yes      No   

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files).    Yes      No   

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the 
best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this 
Form 10-K.   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions 
of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one): 

Large Accelerated Filer 

Non-Accelerated Filer 

    

      

    Accelerated Filer 

    Smaller Reporting Company 

   

   

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes      No   

The aggregate market value of the common stock held by non-affiliates of the registrant was approximately $622,994,245 (computed by reference to the closing sale 
price of the registrant’s common stock on the Nasdaq Global Market on June 30, 2015, the last business day of the registrant’s most recently completed second fiscal 
quarter). 

As of February 17, 2016, there were 35,467,821 shares of common stock, par value $0.01 per share, of the registrant outstanding. 

Portions of the document listed below have been incorporated by reference into the indicated parts of this Form 10-K, as specified in the responses to the item numbers 
involved. 

Part III The registrant’s definitive proxy statement, for use in connection with the Annual Meeting of Stockholders, to be filed within 120 days after the 

registrant’s fiscal year ended December 31, 2015. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
PART I   
Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II   
Item 5. 

Item 6. 
Item 7. 
Item 7A. 
Item 8. 
Item 9. 
Item 9A. 
Item 9B. 

PART III   
Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

Business ............................................................................................................................................................  
Risk Factors ......................................................................................................................................................  
Unresolved Staff Comments .............................................................................................................................  
Properties ..........................................................................................................................................................  
Legal Proceedings .............................................................................................................................................  
Mine Safety Disclosures ...................................................................................................................................  

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities ......................................................................................................................................................  
Selected Financial Data .....................................................................................................................................  
Management’s Discussion and Analysis of Financial Condition and Results of Operations ............................  
Quantitative and Qualitative Disclosures About Market Risk ..........................................................................  
Financial Statements and Supplementary Data .................................................................................................  
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ...........................  
Controls and Procedures ...................................................................................................................................  
Other Information .............................................................................................................................................  

Directors, Executive Officers and Corporate Governance ................................................................................  
Executive Compensation ..................................................................................................................................  
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters .........  
Certain Relationships and Related Transactions, and Director Independence ..................................................  
Principal Accountant Fees and Services ...........................................................................................................  

PART IV   
Exhibits and Financial Statement Schedules .....................................................................................................  
Item 15. 
SIGNATURES................................................................................................................................................................................  
EXHIBIT INDEX ...........................................................................................................................................................................  

4
10
18
19
20
20

21
23
25
46
47
81
81
84

85
85
85
85
85

86
88
89

2 

 
 
   
 
 
 
 
 
 
 
 
FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the federal securities laws. 

Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. 
Forward-looking statements include statements preceded by, followed by or that include the words “may”, “could”, “would”, 
“should”, “believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”, “project”, “intend”, “foresee” and similar expressions. These 
statements include, among others, statements regarding our expected business outlook, anticipated financial and operating results, our 
business strategy and means to implement the strategy, our objectives, the amount and timing of capital expenditures, the likelihood of 
our success in expanding our business, financing plans, budgets, working capital needs and sources of liquidity. By their nature, 
forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may 
not occur in the future. We believe that these risks and uncertainties include, but are not limited to, those described in the “Risk 
Factors” section of this Annual Report on Form 10-K. These factors should not be construed as exhaustive and should be read with the 
other cautionary statements in this Annual Report on Form 10-K. 

Forward-looking statements are only predictions and are not guarantees of performance. These statements are based on our 
management’s beliefs and assumptions, which in turn are based on currently available information. Important assumptions relating to 
the forward-looking statements include, among others, assumptions regarding demand for our products, the expansion of product 
offerings geographically or through new marketing applications, the timing and cost of planned capital expenditures, competitive 
conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve 
known and unknown risks and uncertainties, which could cause actual results to differ materially from those contained in any forward-
looking statement. In addition, even if our actual results are consistent with the forward-looking statements contained in this Annual 
Report on Form 10-K, those results may not be indicative of results or developments in subsequent periods. Many of these factors are 
beyond our ability to control or predict. Such factors include, but are not limited to, the following: 

 

 

 

 

 

 

 

 

 

 

 

general economic conditions and construction and industrial activity in the markets where we operate in North America; 

our ability to forecast trends in our business accurately, and the impact of economic downturns and economic uncertainty 
on the markets we serve; 

the impact of conditions in the global credit and commodity markets and their effect on construction spending and the 
economy in general; 

relationships with equipment suppliers; 

increased maintenance and repair costs as we age our fleet and decreases in our equipment’s residual value; 

our indebtedness; 

risks associated with the expansion of our business; 

our possible inability to integrate any businesses we acquire; 

competitive pressures; 

compliance with laws and regulations, including those relating to environmental matters and corporate governance 
matters; and 

other factors discussed under Item 1A - Risk Factors or elsewhere in this Annual Report on Form 10-K. 

Except as required by applicable law, including the securities laws of the United States and the rules and regulations of the 

Securities and Exchange Commission (“SEC”), we are under no obligation to publicly update or revise any forward-looking 
statements after we file this Annual Report on Form 10-K, whether as a result of any new information, future events or otherwise. 
Investors, potential investors and other readers are urged to consider the above mentioned factors carefully in evaluating the forward-
looking statements and are cautioned not to place undue reliance on such forward-looking statements. Although we believe that the 
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results or performance. 

3 

 
 
 
Item 1. 

Business 

The Company 

PART I 

We are one of the largest integrated equipment services companies in the United States focused on heavy construction and 
industrial equipment. We rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift 
or aerial work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. We engage in five principal 
business activities in these equipment categories: 

 

 

 

 

 

equipment rentals; 

new equipment sales; 

used equipment sales; 

parts sales; and 

repair and maintenance services. 

By providing rental, sales, parts, repair and maintenance functions under one roof, we offer our customers a one-stop solution for 

their equipment needs. This full-service approach provides us with (1) multiple points of customer contact; (2) cross-selling 
opportunities among our rental, new and used equipment sales, parts sales and services operations; (3) an effective method to manage 
our rental fleet through efficient maintenance and profitable distribution of used equipment; and (4) a mix of business activities that 
enables us to operate effectively throughout economic cycles. We believe that the operating experience and extensive infrastructure 
we have developed throughout our history as an integrated services company provide us with a competitive advantage over rental-
focused companies and equipment distributors. In addition, our focus on four core categories of heavy construction and industrial 
equipment enables us to offer specialized knowledge and support to our customers. 

For the year ended December 31, 2015, we generated total revenues of approximately $1.0 billion. The pie charts below illustrate 

a breakdown of our revenues and gross profit for the year ended December 31, 2015 by business segment (see note 17 to our 
consolidated financial statements for further information regarding our business segments): 

We have operated, through our predecessor companies, as an integrated equipment services company for approximately 55 years 
and have built an extensive infrastructure that as of February 18, 2016 includes 77 full-service facilities located throughout the West 
Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. Our management, from the 
corporate level down to the branch store level, has extensive industry experience. We focus our rental and sales activities on, and 
organize our personnel principally by, our four core equipment categories. We believe this allows us to provide specialized equipment 
knowledge, improve the effectiveness of our rental and sales forces and strengthen our customer relationships. In addition, we operate 
our day-to-day business on a branch basis, which we believe allows us to more closely service our customers, fosters management 
accountability at local levels and strengthens our local and regional relationships. 

4 

 
 
 
 
Products and Services 

Equipment Rentals. We rent our heavy construction and industrial equipment to our customers on a daily, weekly and monthly 

basis. We have a well-maintained rental fleet that, at December 31, 2015, consisted of 27,597 pieces of equipment having an original 
acquisition cost (which we define as the cost originally paid to manufacturers or the original amount financed under operating leases) 
of approximately $1.3 billion and an average age of approximately 31.4 months. Our rental business creates cross-selling opportunities 
for us in sales and service support activities. 

New Equipment Sales. We sell new heavy construction and industrial equipment in all four core equipment categories, and are a 

leading U.S. distributor for nationally recognized suppliers including JLG Industries, Gehl, Genie Industries (Terex), Komatsu, and 
Doosan/Bobcat. In addition, we are the world’s largest distributor of Grove and Manitowoc crane equipment. Our new equipment 
sales operation is a source of new customers for our parts sales and service support activities, as well as for used equipment sales. 

Used Equipment Sales. We sell used equipment primarily from our rental fleet, as well as inventoried equipment that we acquire 
through trade-ins from our customers and selective purchases of high-quality used equipment. For the year ended December 31, 2015, 
approximately 84.1% of our used equipment sales revenues were derived from sales of rental fleet equipment. Used equipment sales, 
like new equipment sales, generate parts and services business for us. 

Parts Sales. We sell new and used parts to customers and also provide parts to our own rental fleet. We maintain an extensive in-

house parts inventory in order to provide timely parts and service support to our customers as well as to our own rental fleet. In 
addition, our parts operations enable us to maintain a high-quality rental fleet and provide additional product support to our end users. 

Service Support. We provide maintenance and repair services for our customers’ owned equipment and to our own rental fleet. In 

addition to repair and maintenance on an as-needed or scheduled basis, we provide ongoing preventative maintenance services and 
warranty repairs for our customers. We devote significant resources to training our technical service employees and over time, we 
have built a full-scale services infrastructure that we believe would be difficult for companies without the requisite resources and lead 
time to effectively replicate. 

In addition to our principal business activities mentioned above, we provide ancillary equipment support activities including 

transportation, hauling, parts shipping and loss damage waivers. 

Industry Background 

Although there has been some consolidation within the industry, including the acquisition of Rental Services Corporation by 
United Rentals, Inc. in 2012, the U.S. construction equipment distribution industry remains highly fragmented and consists mainly of 
a small number of multi-location regional or national operators and a large number of relatively small, independent businesses serving 
discrete local markets. The industry is driven by a broad range of economic factors including total U.S. non-residential construction 
trends, construction machinery demand, demand for rental equipment and additional, region-specific factors. Construction equipment 
is largely distributed to end users through two channels: equipment rental companies and equipment dealers. Examples of equipment 
rental companies include United Rentals, Sunbelt Rentals, Neff Rentals and Hertz Equipment Rental. Examples of equipment dealers 
include Finning and Toromont. Unlike many of these companies, which principally focus on one channel of distribution, we operate 
substantially in both channels. As an integrated equipment services company, we rent, sell and provide parts and services support. 
Although many of the historically pure equipment rental companies also provide parts and service support to customers, their service 
offerings are typically limited and may prove difficult to expand due to the infrastructure, training and resources necessary to develop 
the breadth of offerings and depth of specialized equipment knowledge that our services and sales staff provides. 

Our Competitive Strengths 

Integrated Platform of Products and Services. We believe that our operating experience and the extensive infrastructure we have 

developed through years of operating as an integrated equipment services company provides us with a competitive advantage over 
rental-focused companies and equipment distributors. Key strengths of our integrated equipment services platform include: 

 

 

 

 

 

ability to strengthen customer relationships by providing a full-range of products and services; 

purchasing power gained through purchases for our new equipment sales and rental operations; 

high quality rental fleet supported by our strong product support capabilities; 

established retail sales network resulting in profitable disposal of our used equipment; and 

mix of business activities that enables us to effectively operate through economic cycles. 

5 

 
Complementary, High Margin Parts and Services Operations. Our parts and services businesses allow us to maintain our rental 
fleet in excellent condition and to offer our customers high-quality rental equipment. Our after-market parts and services businesses 
together provide us with a high-margin revenue source that has proven to be relatively stable throughout a range of economic cycles. 

Specialized, High-Quality Equipment Fleet. Our focus on four core types of heavy construction and industrial equipment allows 

us to better provide the specialized knowledge and support that our customers demand when renting and purchasing equipment. These 
four types of equipment are attractive because they have a long useful life, high residual value and generally strong industry demand. 

Well-Developed Infrastructure. We have built an infrastructure that as of February 18, 2016 included a network of 77 full-service 
facilities in 22 states, and a workforce that included a highly-skilled group of approximately 618 service technicians and an aggregate 
of 241 sales people in our specialized rental and equipment sales forces. We believe that our well-developed infrastructure helps us to 
better serve large multi-regional customers than our historically rental-focused competitors and provides an advantage when 
competing for lucrative fleet and project management business as well as the ability to quickly capitalize on new opportunities. 

Leading Distributor for Suppliers. We are a leading U.S. distributor for nationally-recognized equipment suppliers, including JLG 

Industries, Gehl, Genie Industries (Terex), Komatsu and Doosan/Bobcat. In addition, we are the world’s largest distributor of Grove 
and Manitowoc crane equipment. These relationships improve our ability to negotiate equipment acquisition pricing and allow us to 
purchase parts at wholesale costs. 

Customized Information Technology Systems. Our information systems allow us to actively manage our business and our rental 
fleet. We have a customer relationship management system that provides our sales force with real-time access to customer and sales 
information. In addition, our enterprise resource planning system implemented in 2010 expands our ability to provide more timely and 
meaningful information to manage our business. 

Experienced Management Team. Our senior management team is led by John M. Engquist, our Chief Executive Officer, who has 

approximately 41 years of industry experience. Our senior and regional managers have an average of approximately 22 years of 
industry experience. Our branch managers have extensive knowledge and industry experience as well. 

Our Business Strategy 

Our business strategy includes, among other things, leveraging our integrated business model, managing the life cycle of our 
rental equipment, further developing our parts and services operations and selectively entering new markets and pursuing acquisitions. 
However, the timing and extent to which we implement these various aspects of our strategy depend on a variety of factors, many of 
which are outside our control, such as general economic conditions and construction activity in the United States. 

Leverage Our Integrated Business Model. We intend to continue to actively leverage our integrated business model to offer a one-

stop solution to our customers’ varied needs with respect to the four categories of heavy construction and industrial equipment on 
which we focus. We will continue to cross-sell our services to expand and deepen our customer relationships. We believe that our 
integrated equipment services model provides us with a strong platform for growth and enables us to effectively operate through 
economic cycles. 

Managing the Life Cycle of Our Rental Equipment. We actively manage the size, quality, age and composition of our rental fleet, 

employing a “cradle through grave” approach. During the life of our rental equipment, we (1) aggressively negotiate on purchase 
price; (2) use our customized information technology systems to closely monitor and analyze, among other things, time utilization 
(equipment usage based on customer demand), rental rate trends and pricing optimization and equipment demand; (3) continuously 
adjust our fleet mix and pricing; (4) maintain fleet quality through regional quality control managers and our on-site parts and services 
support; and (5) dispose of rental equipment through our retail sales force. This allows us to purchase our rental equipment at 
competitive prices, optimally utilize our fleet, cost-effectively maintain our equipment quality and maximize the value of our 
equipment at the end of its useful life. 

Grow Our Parts and Services Operations. Our strong parts and services operations are keystones of our integrated equipment 
services platform and together provide us with a relatively stable high-margin revenue source. Our parts and services operations help 
us develop strong, ongoing customer relationships, attract new customers and maintain a high quality rental fleet. We intend to further 
grow this product support side of our business and further penetrate our customer base. 

Enter Carefully Selected New Markets. We intend to continue our strategy of selectively expanding our network to solidify our 
presence in attractive and contiguous regions where we operate. We look to add new locations in those markets that offer attractive 
growth opportunities, high or increasing levels of demand for construction and heavy equipment, and contiguity to our existing 
markets. 

6 

 
Make Selective Acquisitions. The equipment industry is fragmented and includes a large number of relatively small, independent 

businesses servicing discrete local markets. Some of these businesses may represent attractive acquisition candidates. We intend to 
evaluate and pursue, on an opportunistic basis, acquisitions which meet our selection criteria, including favorable financing terms, 
with the objective of increasing our revenues, improving our profitability, entering additional attractive markets and strengthening our 
competitive position. 

History 

Through our predecessor companies, we have been in the equipment services business for approximately 55 years. H&E 

Equipment Services L.L.C. was formed in June 2002 through the combination of Head & Engquist Equipment, LLC (“Head & 
Engquist”), a wholly-owned subsidiary of Gulf Wide Industries, L.L.C. (“Gulf Wide”), and ICM Equipment Company L.L.C. 
(“ICM”). Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, integrated equipment service 
companies operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist and ICM were merged with 
and into Gulf Wide, which was renamed H&E Equipment Services L.L.C. (“H&E LLC”). Prior to the combination, Head & Engquist 
operated 25 facilities in the Gulf Coast region, and ICM operated 16 facilities in the Intermountain region of the United States. 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings, and immediately prior to the closing of our initial public offering, on February 3, 2006, 
H&E LLC and H&E Holdings merged with and into us (H&E Equipment Services, Inc.), with us surviving the reincorporation merger 
as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed under operation of law 
pursuant to the reincorporation merger. 

We completed, effective as of February 28, 2006, the acquisition of all the outstanding capital stock of Eagle High Reach 

Equipment, Inc. (now known as H&E California Holding, Inc.) and all of the outstanding equity interests of its subsidiary, Eagle High 
Reach Equipment, LLC (now known as H&E Equipment Services (California), LLC) (collectively, “Eagle” or the “Eagle 
Acquisition”). Prior to the acquisition, Eagle was a privately-held construction and industrial equipment rental company serving the 
southern California construction and industrial markets out of four branch locations. 

We completed, effective as of September 1, 2007, the acquisition of all of the outstanding capital stock of J.W. Burress, 
Incorporated (now known as H&E Equipment Services (Mid-Atlantic), Inc.) (“Burress” or the “Burress Acquisition”). Prior to the 
acquisition, Burress was a privately-held company operating primarily as a distributor in the construction and industrial equipment 
markets out of 12 locations in four states in the Mid-Atlantic region of the United States. 

Customers 

We serve approximately 37,700 customers in the United States, primarily in the West Coast, Intermountain, Southwest, Gulf 
Coast, Southeast and Mid-Atlantic regions. Our customers include a wide range of industrial and commercial companies, construction 
contractors, manufacturers, public utilities, municipalities, maintenance contractors and numerous and diverse other large industrial 
accounts. They vary from small, single machine owners to large contractors and industrial and commercial companies who typically 
operate under equipment and maintenance budgets. Our branches enable us to closely service local and regional customers, while our 
well-developed full-service infrastructure enables us to effectively service multi-regional and national accounts. Our integrated 
strategy enables us to satisfy customer requirements and increase revenues from customers through cross-selling opportunities 
presented by the various products and services that we offer. As a result, our five reporting segments generally derive their revenue 
from the same customer base. In 2015, no single customer accounted for more than 1.5% of our total revenues, and no single customer 
accounted for more than 10% of our revenue on a segmented basis. Our top ten customers combined accounted for approximately 
8.0% of our total revenues in 2015. 

Sales and Marketing 

We have two distinct, focused sales forces; one specializing in equipment rentals and one focused specifically on new and used 
equipment sales. We believe maintaining separate sales forces for equipment rental and equipment sales is important to our customer 
service, allowing us to effectively meet the demands of different types of customers. 

7 

 
Both our rental sales force and equipment sales force are divided into smaller, product focused teams which enhances the 
development of in-depth product application and technical expertise. To further develop knowledge and experience, we provide our 
sales forces with extensive training, including frequent factory and in-house training by manufacturer representatives regarding the 
operational features, operator safety training and maintenance of new equipment. This training is essential, as our sales personnel 
regularly call on customers’ job sites, often assisting customers in assessing their immediate and ongoing equipment needs. In 
addition, we have a commission-based compensation program for our sales forces. 

We maintain a company-wide customer relationship management system. We believe that this comprehensive customer and sales 

management tool enhances our territory management program by increasing the productivity and efficiency of our sales 
representatives and branch managers as they are provided real-time access to sales and customer information. 

We have developed strategies to identify target customers for our equipment services in all markets. These strategies allow our 

sales force to identify frequent rental users, function as advisors and problem solvers for our customers and accelerate the sales 
process in new operations. 

While our specialized, well-trained sales force strengthens our customer relationships and fosters customer loyalty, we also 
promote our business through marketing and advertising, including industry publications, direct mail campaigns, television, the 
Yellow Pages and our Company website at www.he-equipment.com. 

Suppliers 

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. We 

purchased approximately 48% of our new equipment and rental fleet from three manufacturers (Grove/Manitowoc, Komatsu, and 
Genie Industries (Terex)) during the year ended December 31, 2015. These relationships improve our ability to negotiate equipment 
acquisition pricing. We are also a leading U.S. distributor for nationally-recognized equipment suppliers including JLG Industries, 
Gehl, Genie Industries (Terex), Komatsu, Doosan/Bobcat and Grove/Manitowoc. As an authorized distributor for a wide range of 
suppliers, we are also able to provide our customers parts and services that in many cases are covered under the manufacturer’s 
warranty. While we believe that we have alternative sources of supply for the equipment we purchase in each of our principal product 
categories, termination of one or more of our relationships with any of our major suppliers of equipment could have a material adverse 
effect on our business, financial condition or results of operations if we were unable to obtain adequate or timely rental and sales 
equipment. 

Information Technology Systems 

We have specialized information systems that track (1) rental inventory utilization statistics; (2) maintenance and repair costs; 

(3) returns on investment for specific equipment types; and (4) detailed operational and financial information for each piece of 
equipment. These systems enable us to closely monitor our performance and actively manage our business, and include features that 
were custom designed to support our integrated services platform. The point-of-sale aspect of our systems enables us to link all of our 
facilities, permitting universal access to real-time data concerning equipment located at the individual facility locations and the rental 
status and maintenance history for each piece of equipment. In addition, our systems include, among other features, on-line contract 
generation, automated billing, applicable sales tax computation and automated rental purchase option calculation. We customized our 
customer relationship management system to enable us to more effectively manage our sales territories and sales representatives’ 
activity. This customer relationship management system provides sales and customer information, available rental fleet and inventory 
information, a quote system and other organizational tools to assist our sales forces. We maintain an extensive customer database 
which allows us to monitor the status and maintenance history of our customers’ owned-equipment and enables us to more effectively 
provide parts and services to meet their needs. All of our critical systems run on servers and other equipment that is current technology 
and available from major suppliers and serviceable through existing maintenance agreements. 

Seasonality 

Although our business is not significantly impacted by seasonality, the demand for our rental equipment tends to be lower in the 
winter months. The level of equipment rental activities is directly related to commercial and industrial construction and maintenance 
activities. Therefore, equipment rental performance will be correlated to the levels of current construction activities. The severity of 
weather conditions can have a temporary impact on the level of construction activities. 

Equipment sales cycles are also subject to some seasonality with the peak selling period occurring during the spring season and 

extending through the summer. Parts and services activities are less affected by changes in demand caused by seasonality. 

8 

 
Competition 

The equipment industry is generally comprised of either pure rental equipment companies or manufacturer dealer/distributorship 

companies. We are an integrated equipment services company and rent, sell and provide parts and services support. Although there 
has been some consolidation within the equipment industry, including United Rentals’ acquisition of Rental Services Corporation in 
2012, the equipment industry remains highly fragmented and consists mainly of a small number of multi-location regional or national 
operators and a large number of relatively small, independent businesses serving discrete local markets. Many of the markets in which 
we operate are served by numerous competitors, ranging from national and multi-regional equipment rental companies (for example, 
United Rentals, Sunbelt Rentals, Neff Rentals and Hertz Equipment Rental) or equipment dealers (for example, Finning and 
Toromont) to small, independent businesses with a limited number of locations. 

We believe that participants in the equipment rental industry generally compete on the basis of availability, quality, reliability, 
delivery and price. In general, large operators enjoy substantial competitive advantages over small, independent rental businesses due 
to a distinct price advantage. Many rental equipment companies’ parts and services offerings are limited and may prove difficult to 
expand due to the training, infrastructure and management resources necessary to develop the breadth of service offerings and depth of 
knowledge our service technicians are able to provide. Some of our competitors have significantly greater financial, marketing and 
other resources than we do. 

Traditionally, equipment manufacturers distributed their equipment and parts through a network of independent dealers with 
distribution agreements. As a result of consolidation and competition, both manufacturers and distributors sought to streamline their 
operations, improve their costs and gain market share. Our established, integrated infrastructure enables us to compete directly with 
our competitors on either a local, regional or national basis. We believe customers place greater emphasis on value-added services, 
teaming with equipment rental and sales companies who can meet all of their equipment, parts and services needs. 

Environmental and Safety Regulations 

Our facilities and operations are subject to comprehensive and frequently changing federal, state and local environmental and 
occupational health and safety laws. These laws regulate (1) the handling, storage, use and disposal of hazardous materials and wastes 
and, if any, the associated cleanup of properties affected by pollutants; (2) air quality (emissions); and (3) wastewater. We do not 
currently anticipate any material adverse effect on our business or financial condition or competitive position as a result of our efforts 
to comply with such requirements. Although we have made and will continue to make capital and other expenditures to comply with 
environmental requirements, we do not expect to incur material capital expenditures for environmental controls or compliance. 

In the future, federal, state or local governments could enact new or more stringent laws or issue new or more stringent 

regulations concerning environmental and worker health and safety matters, or effect a change in their enforcement of existing laws or 
regulations, that could affect our operations. Also, in the future, contamination may be found to exist at our facilities or off-site 
locations where we have sent wastes. There can be no assurance that we, or various environmental regulatory agencies, will not 
discover previously unknown environmental non-compliance or contamination. We could be held liable for such newly-discovered 
non-compliance or contamination. It is possible that changes in environmental and worker health and safety laws or liabilities from 
newly-discovered non-compliance or contamination could have a material adverse effect on our business, financial condition and 
results of operations. 

Employees 

As of December 31, 2015, we had approximately 2,045 employees. Of these employees, 801 are salaried personnel and 1,244 are 

hourly personnel. Our employees perform the following functions: sales operations, parts operations, rental operations, technical 
services and office and administrative support. A collective bargaining agreement relating to two branch locations covers 
approximately 67 of our employees. We believe our relations with our employees are good, and we have never experienced a work 
stoppage. 

Generally, the total number of employees does not significantly fluctuate throughout the year. However, acquisition activity or the 

opening of new branches may increase the number of our employees or fluctuations in the level of our business activity could require 
some staffing level adjustments in response to actual or anticipated customer demand. 

Available Information 

We file electronically with the SEC annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K 
and amendments to those reports filed or furnished pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. The public 
may read and copy any materials we have filed with or furnished to the SEC at the SEC’s Public Reference Room at 100 F Street, 
N.E., Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC 
at 1-800-SEC-0330. The SEC maintains an Internet site (www.sec.gov) that contains reports, proxy and information statements, and 

9 

 
other information regarding issuers that file electronically with the SEC. Copies of our annual report on Form 10-K, quarterly reports 
on Form 10-Q, current reports on Form 8-K, ownership reports for insiders and any amendments to these reports filed with or 
furnished to the SEC are available free of charge through our internet website (www.he-equipment.com) as soon as reasonably 
practicable after filing with the SEC. We use the Investor Relations section of our website as a means of disclosing material non-
public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor the 
Investor Relations section of our website, in addition to following press releases, SEC filings and public conference calls and 
webcasts. 

Additionally, we make available free of charge on our internet website: 

 

 

 

 

our Code of Conduct and Ethics; 

the charter of our Corporate Governance and Nominating Committee; 

the charter of our Compensation Committee; and 

the charter of our Audit Committee. 

Item 1A. 

Risk Factors 

Investing in our securities involves a high degree of risk. You should consider carefully the following risk factors and the other 
information in this Annual Report on Form 10-K, including our consolidated financial statements and related notes, before making any 
investment decisions regarding our securities. If any of the following risks actually occur, our business, financial condition and 
operating results could be adversely affected. As a result, the trading price of our securities could decline and you may lose part or all 
of your investment. 

Our business could be adversely affected by declines in construction and industrial activities, or a downturn in the economy in 
general, which could lead to decreased demand for equipment, depressed equipment rental rates and lower sales prices, resulting 
in a decline in our revenues, gross margins and operating results. 

Our equipment is principally used in connection with construction and industrial activities. Consequently, a downturn in 

construction or industrial activities, or the economy in general, may lead to a decrease in the demand for equipment or depress rental 
rates and the sales prices for our equipment. Our business may also be negatively impacted, either temporarily or long-term, by: 

 

 

 

 

 

 

 

a reduction in spending levels by customers; 

unfavorable credit markets affecting end-user access to capital; 

adverse changes in federal, state and local government infrastructure spending; 

an increase in the cost of construction materials; 

adverse weather conditions which may affect a particular region; 

an increase in interest rates; or 

terrorism or hostilities involving the United States. 

Weakness or deterioration in the non-residential construction and industrial sectors caused by these or other factors could have a 

material adverse effect on our financial position, results of operations and cash flows in the future and may also have a material 
adverse effect on residual values realized on the disposition of our rental fleet. For example, during fiscal years 2009 and 2010, the 
economic downturn and related economic uncertainty, combined with weakness in the construction industry and a decrease in 
industrial activity, resulted in a significant decrease in the demand for our new and used equipment and depressed equipment rental 
rates, which resulted in decreased revenues and lower gross margins realized on our equipment rentals and on the sale of our new and 
used inventory during those periods. More recently, the decline in oil prices and the related downturn in oil industry activities during 
fiscal years 2014 and 2015 have resulted in a significant decrease in our new equipment sales, primarily the sale of new cranes. 

The inability to forecast trends accurately may have an adverse impact on our business and financial condition. 

An economic downturn or economic uncertainty makes it difficult for us to forecast trends, which may have an adverse impact on 

our business and financial condition. The economic downturn of 2009 and 2010 — which included, among other things, significant 
reductions in available capital and liquidity from banks and other providers of credit, substantial reductions and/or fluctuations in 
equity and currency values worldwide and concerns that the worldwide economy may enter into a prolonged recessionary period — 

10 

 
 
 
limited our ability, as well as the ability of our customers and our suppliers, to accurately forecast future product demand trends. More 
recently, declines in oil and natural gas prices, and uncertainty regarding future price levels, have negatively impacted the exploration, 
production and construction activity of our customers in those markets. Uncertainty regarding future equipment product demand could 
cause us to maintain excess equipment inventory and increase our equipment inventory carrying costs. Alternatively, this forecasting 
difficulty could cause a shortage of equipment for sale or rental that could result in an inability to satisfy demand for our products and 
a loss of market shares. 

Unfavorable conditions or disruptions in the capital and credit markets may adversely impact business conditions and the 
availability of credit. 

Disruptions in the global capital and credit markets as a result of an economic downturn, economic uncertainty, changing or 
increased regulation, reduced alternatives or failures of significant financial institutions could adversely affect our customers’ ability 
to access capital and could adversely affect our access to liquidity needed for business in the future. Additionally, unfavorable market 
conditions may depress demand for our products and services or make it difficult for our customers to obtain financing and credit on 
reasonable terms. Unfavorable market conditions also may cause more of our customers to be unable to meet their payment 
obligations to us, increasing delinquencies and credit losses. If we are unable to manage credit risk adequately, or if a large number of 
customers should have financial difficulties at the same time, our credit losses could increase above historical levels and our operating 
results would be adversely affected. Delinquencies and credit losses generally can be expected to increase during economic 
slowdowns or recessions. Moreover, our suppliers may be adversely impacted by unfavorable capital and credit markets, causing 
disruption or delay of product availability. These events could negatively impact our business, financial position, results of operations 
and cash flows. 

In addition, if the financial institutions that have extended line of credit commitments to us are adversely affected by the 
conditions of the capital and credit markets, they may be unable to fund borrowings under those credit commitments, which could 
have an adverse impact on our financial condition and our ability to borrow funds, if needed, for working capital, acquisitions, capital 
expenditures and other corporate purposes. 

Our significant indebtedness could adversely affect our financial condition. 

We have a significant amount of indebtedness outstanding. As of December 31, 2015, we had total indebtedness of approximately 

$816.8 million, consisting of the $630.0 million aggregate amounts outstanding under our senior unsecured notes, $184.9 million of 
outstanding borrowing under our senior secured credit facility (the “Credit Facility”) and $1.9 million of capital lease obligations. As 
of February 18, 2016, we had borrowing availability under the Credit Facility of $419.0 million, net of $7.7 million of outstanding 
letters of credit. 

Our indebtedness could have important consequences. For example, it could: 

 

 

 

 

 

increase our vulnerability to general adverse economic and industry conditions; 

require us to dedicate a substantial portion of our cash flow from operations to payments on our indebtedness, thereby 
reducing the availability of our cash flow to fund working capital, capital expenditures and other general corporate 
purposes; 

limit our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate; 

place us at a competitive disadvantage compared to our competitors that have less debt; and 

limit our ability to obtain additional financing for working capital, capital expenditures, acquisitions or general corporate 
purposes. 

We expect to use cash flow from operations and borrowings under our Credit Facility to meet our current and future financial 
obligations, including funding our operations, debt service and capital expenditures. Our ability to make these payments depends on 
our future performance, which will be affected by financial, business, economic and other factors, many of which we cannot control. 
Our business may not generate sufficient cash flow from operations in the future, which could result in our being unable to repay 
indebtedness, or to fund other liquidity needs. If we do not have enough capital, we may be forced to reduce or delay our business 
activities and capital expenditures, sell assets, obtain additional debt or equity capital or restructure or refinance all or a portion of our 
debt, including the senior unsecured notes and our Credit Facility, on or before maturity. We cannot make any assurances that we will 
be able to accomplish any of these alternatives on terms acceptable to us, or at all. In addition, the terms of existing or future 
indebtedness, including the agreements governing the senior unsecured notes and the Credit Facility may limit our ability to pursue 
any of these alternatives. 

11 

 
We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take other actions to satisfy 
our obligations under our indebtedness, which may not be successful. 

Our ability to make scheduled payments or to refinance our debt obligations depends on our financial and operating performance, 

which is subject to prevailing economic and competitive conditions and to certain financial, business and other factors beyond our 
control. We cannot make assurances that we will maintain a level of cash flows from operating activities sufficient to permit us to pay 
the principal, premium, if any, and interest on our indebtedness. In the absence of such operating results and resources, we could face 
substantial liquidity problems and might be required to dispose of material assets or operations to meet our debt service and other 
obligations. The Credit Facility and the indenture governing the senior unsecured notes restrict our ability to dispose of assets and use 
the proceeds from the disposition. We may not be able to consummate those dispositions or to obtain the proceeds which we could 
realize from such dispositions. Any proceeds we do receive from a disposition may not be adequate to meet any debt service 
obligations then due. 

If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay 

capital expenditures, seek additional capital or restructure or refinance our indebtedness. We cannot assure you that we would be able 
to take any of these actions, that these actions would be successful and permit us to meet our scheduled debt service obligations or that 
these actions would be permitted under the terms of our existing or future debt agreements, including the Credit Facility or the 
indenture governing the senior unsecured notes. 

If we cannot make scheduled payments on our debt, we will be in default and, as a result: 

 

 

 

our debt holders could declare all outstanding principal and interest to be due and payable; 

the lenders under the Credit Facility could terminate their commitments to lend us money and foreclose against the assets 
securing our borrowings; and 

we could be forced into bankruptcy or liquidation. 

Despite current indebtedness levels, we may still be able to incur more indebtedness, which could further exacerbate the risks 
described above. 

Under the terms of the agreements governing the Credit Facility and the senior unsecured notes, we and our subsidiaries may be 

able to incur substantial indebtedness in the future. 

Additionally, our Credit Facility provides revolving commitments of up to $602.5 million in the aggregate. As of February 18, 
2016, we had $419.0 million of availability under the Credit Facility, net of $7.7 million of outstanding letters of credit. If new debt is 
added to our current debt levels, the risks that we now face relating to our substantial indebtedness could intensify. 

The agreements governing the Credit Facility and our senior unsecured notes restrict our ability to engage in certain corporate 
and financial transactions. 

The agreements governing the Credit Facility and the senior unsecured notes contain certain covenants that, among other things, 

restrict or limit our and our restricted subsidiaries’ ability to: 

 

 

 

 

 

 

 

 

 

 

incur more debt; 

pay dividends and make distributions; 

issue preferred stock of subsidiaries; 

make investments; 

repurchase stock; 

create liens; 

enter into transactions with affiliates; 

enter into sale and lease-back transactions; 

merge or consolidate; and 

transfer and sell assets. 

12 

 
Our ability to borrow under the Credit Facility depends upon compliance with the restrictions contained in the Credit Facility. 

Events beyond our control could affect our ability to meet these covenants. 

In addition, the Credit Facility requires us to meet certain financial conditions tests. Events beyond our control can affect our 

ability to meet these financial conditions tests and to comply with other provisions governing the Credit Facility and the senior 
unsecured notes. Our failure to comply with obligations under the agreements governing the Credit Facility and the senior unsecured 
notes may result in an event of default under the agreements governing the Credit Facility and the senior unsecured notes, 
respectively. A default, if not cured or waived, may permit acceleration of this indebtedness and our other indebtedness. We may not 
be able to remedy these defaults. If our indebtedness is accelerated, we may not have sufficient funds available to pay the accelerated 
indebtedness and may not have the ability to refinance the accelerated indebtedness on terms favorable to us or at all. 

Variable rate indebtedness subjects us to interest rate risk, which could cause our debt service obligations to increase significantly. 

Borrowings under the Credit Facility are at variable rates of interest and expose us to interest rate risk. As such, our results of 
operations are sensitive to movements in interest rates. There are many economic factors outside our control that have in the past and 
may, in the future, impact rates of interest including publicly announced indices that underlie the interest obligations related to a 
certain portion of our debt. Factors that impact interest rates include governmental monetary policies, inflation, recession, changes in 
unemployment, the money supply, international disorder and instability in domestic and foreign financial markets. If interest rates 
increase, our debt service obligations on the variable rate indebtedness would increase even though the amount borrowed remained the 
same, and our results of operations would be adversely impacted. Such increases in interest rates could have a material adverse effect 
on our financial conditions and results of operations. 

Our business could be hurt if we are unable to obtain additional capital as required, resulting in a decrease in our revenues and 
profitability. 

The cash that we generate from our business, together with cash that we may borrow under our Credit Facility, may not be 

sufficient to fund our capital requirements. We may require additional financing to obtain capital for, among other purposes, 
purchasing equipment, completing acquisitions, establishing new locations and refinancing existing indebtedness. Any additional 
indebtedness that we incur will make us more vulnerable to economic downturns and limit our ability to withstand competitive 
pressures. Moreover, we may not be able to obtain additional capital on acceptable terms, if at all. If we are unable to obtain sufficient 
additional financing in the future, our business could be adversely affected by reducing our ability to increase revenues and 
profitability. 

Our revenue and operating results may fluctuate, which could result in a decline in our profitability and make it more difficult for 
us to grow our business. 

Our revenue and operating results have historically varied from quarter to quarter. Periods of decline could result in an overall 
decline in profitability and make it more difficult for us to make payments on our indebtedness and grow our business. We expect our 
quarterly results to continue to fluctuate in the future due to a number of factors, including: 

 

 

 

 

 

 

 

general economic conditions in the markets where we operate; 

the cyclical nature of our customers’ business, particularly our construction customers and customers in the oil and gas 
industry; 

seasonal sales and rental patterns of our construction customers, with sales and rental activity tending to be lower in the 
winter months; 

severe weather and seismic conditions temporarily affecting the regions where we operate; 

changes in corporate spending for plants and facilities or changes in government spending for infrastructure projects; 

the effectiveness of integrating acquired businesses and new start-up locations; and 

timing of acquisitions and new location openings and related costs. 

In addition, we incur various costs when integrating newly acquired businesses or opening new start-up locations, and the 

profitability of a new location is generally expected to be lower in the initial months of operation. 

13 

 
Fluctuations in the stock market, as well as general economic and market conditions, may impact the market price of our common 
stock. 

The market price of our common stock has been and may continue to be subject to significant fluctuations in response to general 

economic changes and other factors including, but not limited to: 

 

 

 

 

 

 

 

variations in our quarterly operating results or results that vary from investor expectations; 

changes in the strategy and actions taken by our competitors, including pricing changes; 

securities analysts’ elections to discontinue coverage of our common stock, changes in financial estimates by analysts or a 
downgrade of our common stock or of our sector by analysts; 

announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or 
capital commitments; 

changes in the price of oil and other commodities; 

investor perceptions of us and the equipment rental and distribution industry; and 

national or regional catastrophes or circumstances and natural disasters, hostilities and acts of terrorism. 

Broad market and industry factors may materially reduce the market price of our common stock, regardless of or in a manner that 

is disproportionate to any related impact on our operating performance. As an example, in the latter half of 2014 the price of oil fell 
significantly and the price further declined and remained depressed throughout 2015. We believe that this decline in oil prices and its 
impact on oil related economic activities is a significant factor in the price decline of our stock during the same period, even though 
other industrial and construction activities that are also primary drivers of our business generally remained at or above historic levels. 
In addition, the stock market historically has experienced price and volume fluctuations that often have been unrelated or 
disproportionate to the operating performance of companies. These fluctuations, as well as general economic and market conditions, 
including those listed above and others, may harm the market price of our common stock. 

We are subject to competition, which may have a material adverse effect on our business by reducing our ability to increase or 
maintain revenues or profitability. 

The equipment rental and retail distribution industries are highly competitive and the equipment rental industry is highly 

fragmented. Many of the markets in which we operate are served by numerous competitors, ranging from national and multi-regional 
equipment rental companies to small, independent businesses with a limited number of locations. We generally compete on the basis 
of availability, quality, reliability, delivery and price. Some of our competitors have significantly greater financial, marketing and 
other resources than we do, and may be able to reduce rental rates or sales prices. The market downturn and increased competitive 
pressures in 2009 and 2010 caused us to significantly reduce our rates to maintain market share, resulting in lower operating margins 
and profitability. We may encounter increased competition from existing competitors or new market entrants in the future, which 
could have a material adverse effect on our business, financial condition and results of operations. 

We purchase a significant amount of our equipment from a limited number of manufacturers. Termination of one or more of our 
relationships with any of those manufacturers could have a material adverse effect on our business, as we may be unable to obtain 
adequate or timely rental and sales equipment. 

We purchase most of our rental and sales equipment from leading, nationally-known original equipment manufacturers 

(“OEMs”). For the year ended December 31, 2015, we purchased approximately 48% of our rental and sales equipment from three 
manufacturers (Grove/Manitowoc, Komatsu, and Genie Industries (Terex)). Although we believe that we have alternative sources of 
supply for the rental and sales equipment we purchase in each of our core product categories, termination of one or more of our 
relationships with any of these major suppliers could have a material adverse effect on our business, financial condition or results of 
operations if we were unable to obtain adequate or timely rental and sales equipment. 

Our suppliers of new equipment may appoint additional distributors, sell directly or unilaterally terminate our distribution 
agreements, which could have a material adverse effect on our business due to a reduction of, or inability to increase, our 
revenues. 

We are a distributor of new equipment and parts supplied by leading, nationally-known OEMs. Under our distribution agreements 

with these OEMs, manufacturers retain the right to appoint additional dealers and sell directly to national accounts and government 
agencies. We have both written and oral distribution agreements with our new equipment suppliers. Under our oral agreements with 
the OEMs, we operate under our established course of dealing with the supplier and are subject to the applicable state law regarding 

14 

 
such relationship. In most instances, the OEMs may appoint additional distributors, elect to sell to customers directly or unilaterally 
terminate their distribution agreements with us at any time without cause. Any such actions could have a material adverse effect on 
our business, financial condition and results of operations due to a reduction of, or an inability to increase, our revenues. 

The cost of new equipment that we sell or purchase for use in our rental fleet may increase and therefore we may spend more for 
such equipment. In some cases, we may not be able to procure new equipment on a timely basis due to supplier constraints. 

The cost of new equipment from manufacturers that we sell or purchase for use in our rental fleet may increase as a result of 

increased raw material costs, including increases in the cost of steel, which is a primary material used in most of the equipment we 
use, or due to increased regulatory requirements, such as those related to emissions. These increases could materially impact our 
financial condition or results of operations in future periods if we are not able to pass such cost increases through to our customers. 

Our rental fleet is subject to residual value risk upon disposition. 

The market value of any given piece of rental equipment could be less than its depreciated value at the time it is sold. The market 

value of used rental equipment depends on several factors, including: 

 

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 

 

 

the market price for new equipment of a like kind; 

wear and tear on the equipment relative to its age; 

the time of year that it is sold (prices are generally higher during the construction season); 

worldwide and domestic demands for used equipment; 

the supply of used equipment on the market; and 

general economic conditions. 

We include in operating income the difference between the sales price and the depreciated value of an item of equipment sold. 

Although for the year ended December 31, 2015, we sold used equipment from our rental fleet at an average selling price of 
approximately 154.5% of net book value, we cannot assure you that used equipment selling prices will not decline. Any significant 
decline in the selling prices for used equipment could have a material adverse effect on our business, financial condition, results of 
operations or cash flows. 

We incur maintenance and repair costs associated with our rental fleet equipment that could have a material adverse effect on our 
business in the event these costs are greater than anticipated. 

As our fleet of rental equipment ages, the cost of maintaining such equipment, if not replaced within a certain period of time, 

generally increases. Determining the optimal age for our rental fleet equipment is subjective and requires considerable estimates by 
management. We have made estimates regarding the relationship between the age of our rental fleet equipment, and the maintenance 
and repair costs, and the market value of used equipment. Our future operating results could be adversely affected because our 
maintenance and repair costs may be higher than estimated and market values of used equipment may fluctuate. 

Fluctuations in fuel costs or reduced supplies of fuel could harm our business. 

We could be adversely affected by limitations on fuel supplies or significant increases in fuel prices that result in higher costs to 

us for transporting equipment from one branch to another branch or one region to another region. A significant or protracted 
disruption of fuel supplies could have an adverse effect on our financial condition and results of operations. 

We may not be able to facilitate our growth strategy by identifying or completing transactions with attractive acquisition 
candidates, which could limit our revenues and profitability. Future acquisitions may result in significant transaction expenses 
and we may involve significant costs. We may experience integration and consolidation risks associated with future acquisitions. 

An element of our growth strategy is to selectively pursue on an opportunistic basis acquisitions of additional businesses. The 
success of this element of our growth strategy depends, in part, on selecting strategic acquisition candidates at attractive prices. We 
cannot assure you that we will be able to identify attractive acquisition candidates or complete the acquisition of any identified 
candidates at favorable prices and upon advantageous terms and conditions, including financing alternatives. We expect to face 
competition for acquisition candidates, which may limit the number of acquisition opportunities and lead to higher acquisition costs. 
We may not have the financial resources necessary to consummate any acquisitions or the ability to obtain the necessary funds on 
satisfactory terms. Any future acquisitions may result in significant transaction expenses and risks associated with entering new 
markets. We may also be subject to claims by third parties related to the operations of these businesses prior to our acquisition and by 
sellers under the terms of our acquisition agreements. 

15 

 
We may not have sufficient management, financial and other resources to integrate and consolidate any future acquisitions. Any 
significant diversion of management’s attention or any major difficulties encountered in the integration of the businesses we acquire 
could have a material adverse effect on our business, financial condition or results of operations, which could decrease our 
profitability and make it more difficult for us to grow our business. Furthermore, general economic conditions or unfavorable global 
capital and credit markets could affect the timing and extent to which we successfully acquire new businesses, which could limit our 
revenues and profitability. 

We may not be able to facilitate our growth strategy by identifying and opening attractive start-up locations, which could limit our 
revenues and profitability. 

An element of our growth strategy is to selectively identify and implement start-up locations in order to add new customers. The 

success of this element of our growth strategy depends, in part, on identifying strategic start-up locations. 

We also cannot assure you that we will be able to identify attractive start-up locations. Opening start-up locations may involve 

significant costs and limit our ability to expand our operations. Start-up locations may involve risks associated with entering new 
markets and we may face significant competition. 

We may not have sufficient management, financial and other resources to successfully operate new locations. Any significant 
diversion of management’s attention or any major difficulties encountered in the locations that we open in the future could have a 
material adverse effect on our business, financial condition or results of operations, which could decrease our profitability and make it 
more difficult for us to grow our business. Furthermore, general economic conditions or unfavorable global capital and credit markets 
could affect the timing and extent to which we open new start-up locations, which could limit our revenues and profitability. 

We are dependent on key personnel. A loss of key personnel could have a material adverse effect on our business, which could 
result in a decline in our revenues and profitability. 

Our senior and regional managers have an average of approximately 22 years of industry experience. Our branch managers have 

extensive knowledge and industry experience as well. Our success is dependent, in part, on the experience and skills of our 
management team. Competition for top management talent within our industry is generally significant. If we are unable to fill and 
keep filled all of our senior management positions, or if we lose the services of any key member of our senior management team and 
are unable to find a suitable replacement in a timely manner, we may be challenged to effectively manage our business and execute 
our strategy. 

Disruptions in our information technology systems, including our customer relationship management system, could adversely 
affect our operating results by limiting our capacity to effectively monitor and control our operations. 

Our information technology systems facilitate our ability to monitor and control our operations and adjust to changing market 
conditions. Any disruption in any of these systems, including our customer management system, or the failure of any of these systems 
to operate as expected could, depending on the magnitude of the problem, adversely affect our operating results by limiting our 
capacity to effectively monitor and control our operations and adjust to changing market conditions. 

If the Company fails to maintain an effective system of internal controls, the Company may not be able to accurately report 
financial results or prevent fraud. 

Effective internal controls are necessary to provide reliable financial reports and to assist in the effective prevention of fraud. Any 

inability to provide reliable financial reports or prevent fraud could harm our business. We must annually evaluate our internal 
procedures to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which requires management and auditors to 
assess the effectiveness of our internal controls. If we fail to remedy or maintain the adequacy of our internal controls, as such 
standards are modified, supplemented or amended from time to time, we could be subject to regulatory scrutiny, civil or criminal 
penalties or shareholder litigation. 

In addition, failure to maintain effective internal controls could result in financial statements that do not accurately reflect our 
financial condition or results of operations. There can be no assurance that we will be able to maintain a system of internal controls 
that fully complies with the requirements of the Sarbanes-Oxley Act of 2002 or that our management and independent registered 
public accounting firm will continue to conclude that our internal controls are effective. 

16 

 
We are exposed to various risks related to legal proceedings or claims that could adversely affect our operating results. The nature 
of our business exposes us to various liability claims, which may exceed the level of our insurance coverage and thereby not fully 
protect us. 

We are a party to lawsuits in the normal course of our business. Litigation in general can be expensive, lengthy and disruptive to 

normal business operations. Moreover, the results of complex legal proceedings are difficult to predict. Responding to lawsuits 
brought against us, or legal actions that we may initiate, can often be expensive and time-consuming. Unfavorable outcomes from 
these claims and/or lawsuits could adversely affect our business, results of operations, or financial condition, and we could incur 
substantial monetary liability and/or be required to change our business practices. 

Our business exposes us to claims for personal injury, death or property damage resulting from the use of the equipment we rent 

or sell and from injuries caused in motor vehicle accidents in which our delivery and service personnel are involved and other 
employee related matters. Additionally, we could be subject to potential litigation associated with compliance with various laws and 
governmental regulations at the federal, state or local levels, such as those relating to the protection of persons with disabilities, 
employment, health, safety, security and other regulations under which we operate. 

We carry comprehensive insurance, subject to deductibles, at levels we believe are sufficient to cover existing and future claims 
made during the respective policy periods. However, we may be exposed to multiple claims that do not exceed our deductibles, and, as 
a result, we could incur significant out-of-pocket costs that could adversely affect our financial condition and results of operations. In 
addition, the cost of such insurance policies may increase significantly upon renewal of those policies as a result of general rate 
increases for the type of insurance we carry as well as our historical experience and experience in our industry. Although we have not 
experienced any material losses that were not covered by insurance, our existing or future claims may exceed the coverage level of our 
insurance, and such insurance may not continue to be available on economically reasonable terms, or at all. If we are required to pay 
significantly higher premiums for insurance, are not able to maintain insurance coverage at affordable rates or if we must pay amounts 
in excess of claims covered by our insurance, we could experience higher costs that could adversely affect our financial condition and 
results of operations. 

Our future operating results and financial position could be negatively affected by impairment charges to our goodwill or other 
long-lived assets. 

When we acquire a business, we record goodwill as the excess of the consideration transferred plus the fair value of any non-
controlling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired. At December 31, 
2015, we had goodwill of approximately $31.2 million. In accordance with Financial Accounting Standards Board (“FASB”) 
Accounting Standards Codification (“ASC”) 350, Intangibles–Goodwill & Other (“ASC 350”), we test goodwill for impairment on 
October 1 of each year, and on an interim date if factors or indicators become apparent that would require an interim test. 

If economic conditions deteriorate and result in significant declines in operating results and/or significant declines in the 
Company’s stock price, or if there are significant downward revisions in the present value of our estimated future cash flows, 
additional impairments to one or more reporting units could occur in future periods, and such impairments could be material. A 
downward revision in the present value of estimated future cash flows could be caused by a number of factors, including, among 
others, adverse changes in the business climate, negative industry or economic trends, decline in performance in our industry sector, or 
a decline in market multiples for competitors. Our estimates regarding future cash flows are inherently uncertain and changes in our 
underlying assumptions and the impact of market conditions on those assumptions could materially affect the determination of fair 
value and/or goodwill impairment. Future events and changing market conditions may impact our assumptions as to revenues, costs or 
other factors that may result in changes in our estimates of future cash flows. We can provide no assurance that a material impairment 
charge will not occur in a future period. Such a charge could negatively affect our results of operations and financial position. We will 
continue to monitor the recoverability of the carrying value of our goodwill and other long-lived assets (see “Critical Accounting 
Policies and Estimates” in Part II, Item 7). 

Labor disputes could disrupt our ability to serve our customers and/or lead to higher labor costs. 

We currently have approximately 67 employees in Utah, a significant territory in our geographic footprint, who are covered by a 

collective bargaining agreement and approximately 1,978 employees who are not represented by unions or covered by collective 
bargaining agreements. Various unions periodically seek to organize certain of our nonunion employees. Union organizing efforts or 
collective bargaining negotiations could potentially lead to work stoppages and/or slowdowns or strikes by certain of our employees, 
which could adversely affect our ability to serve our customers. Further, settlement of actual or threatened labor disputes or an 
increase in the number of our employees covered by collective bargaining agreements can have unknown effects on our labor costs, 
productivity and flexibility. 

17 

 
We have operations throughout the United States, which exposes us to multiple state and local regulations. Changes in applicable 
law, regulations or requirements, or our material failure to comply with any of them, can increase our costs and have other 
negative impacts on our business. 

Our 77 branch locations in the United States are located in 22 different states, which exposes us to a host of different state and 
local regulations. These laws and requirements address multiple aspects of our operations, such as worker safety, consumer rights, 
privacy, employee benefits and more, and can often have different requirements in different jurisdictions. Changes in these 
requirements, or any material failure by our branches to comply with them, could increase our costs, affect our reputation, limit our 
business, drain management’s time and attention or otherwise, generally impact our operations in adverse ways. 

We could be adversely affected by environmental and safety requirements, which could force us to increase significant capital and 
other operational costs and may subject us to unanticipated liabilities. 

Our operations, like those of other companies engaged in similar businesses, require the handling, use, storage and disposal of 

certain regulated materials. As a result, we are subject to the requirements of federal, state and local environmental and occupational 
health and safety laws and regulations. We may not be in complete compliance with all such requirements at all times. We are subject 
to potentially significant civil or criminal fines or penalties if we fail to comply with any of these requirements. We have made and 
will continue to make capital and other expenditures in order to comply with these laws and regulations. However, the requirements of 
these laws and regulations are complex, change frequently, and could become more stringent in the future. It is possible that these 
requirements will change or that liabilities will arise in the future in a manner that could have a material adverse effect on our 
business, financial condition and results of operations. 

Environmental laws also impose obligations and liability for the cleanup of properties affected by hazardous substance spills or 

releases. These liabilities can be imposed on the parties generating or disposing of such substances or the operator of the affected 
property, often without regard to whether the owner or operator knew of, or was responsible for, the presence of hazardous substances. 
Accordingly, we may become liable, either contractually or by operation of law, for remediation costs even if a contaminated property 
is not presently owned or operated by us, or if the contamination was caused by third parties during or prior to our ownership or 
operation of the property. Given the nature of our operations (which involve the use of petroleum products, solvents and other 
hazardous substances for fueling and maintaining our equipment and vehicles), there can be no assurance that prior site assessments or 
investigations have identified all potential instances of soil or groundwater contamination. Future events, such as changes in existing 
laws or policies or their enforcement, or the discovery of currently unknown contamination, may give rise to additional remediation 
liabilities which may be material. 

Hurricanes, other adverse weather events, national or regional catastrophes or natural disasters could negatively affect our local 
economies or disrupt our operations, which could have an adverse effect on our business or results of operations. 

Our market areas in the Gulf Coast and Mid-Atlantic regions of the United States are susceptible to hurricanes. Such weather 

events can disrupt our operations, result in damage to our properties and negatively affect the local economies in which we operate. 
Future hurricanes could result in damage to certain of our facilities and the equipment located at such facilities, or equipment on rent 
with customers in those areas. In addition, climate change could lead to an increase in intensity or occurrence of hurricanes or other 
adverse weather events, including severe winter storms. Future occurrences of these events, as well as regional or national 
catastrophes or natural disasters, and their effects may adversely impact our business or results of operations. 

Item 1B. 

Unresolved Staff Comments 

None. 

18 

 
 
 
 
 
Item 2. 

Properties 

As of February 18, 2016, we had a network of 77 full-service facilities, serving approximately 37,700 customers across 22 states 

in the West Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. In our facilities, we 
rent, display and sell equipment, including tools and supplies, and provide maintenance and basic repair work. Of the 77 total 
facilities, we own 11 of our locations and lease 66 locations. Our leases typically provide for varying terms and renewal options. The 
following table provides data on our locations and the number of multiple branch locations in each city is indicated by parentheses: 

City/State 

Leased/Owned

Alabama (2) 
Birmingham 
Huntsville 
Arizona (2) 
Phoenix 
Tucson 
Arkansas (2) 
Little Rock 
Springdale 
California (9) 
Bakersfield 
Benicia 
Fontana 
La Mirada 
Sacramento 
San Diego 
San Jose 
Santa Fe Springs 
Union City 
Colorado (2) 
Colorado Springs 
Denver 
Florida (5) 
Fort Myers 
Jacksonville 
Orlando 
Pompano Beach 
Tampa 
Georgia (2) 
Atlanta 
Savannah 
Idaho (2) 
Boise 
Coeur d’Alene 
Louisiana (9) 
Alexandria 
Baton Rouge 
Belle Chasse 
Kenner 
Lafayette 
Lake Charles 
New Orleans 
Shreveport(2) 
Maryland (2) 
Baltimore 
Forestville 
Mississippi (1) 
Jackson 

    Leased 
    Leased 

    Owned 
    Owned 

    Owned 
    Owned 

    Leased 
  Leased 
    Leased 
    Leased 
    Leased 
    Leased 

    Owned 
    Leased 

    Leased 
    Owned 

    Leased 
   Leased 
    Leased 
    Leased 
    Leased 

    Leased 
  Leased 

    Leased 
    Leased 

    Leased 
    Owned 
    Leased 
    Owned 
    Leased 
    Leased 
  Leased 
    Leased(2) 

    Leased 
  Leased 

    Leased 

Leased/Owned

    Leased 
    Leased 

    Leased 

    Leased 
    Leased 

    Leased 
    Leased 
    Leased 
    Leased 

    Leased 
    Leased 

  Leased 
    Leased 
    Leased 

    Leased 
    Leased 
    Leased 

    Leased 
    Leased 
    Leased(1) Owned(1) 
    Leased 
  Leased 
    Leased(2) 
    Leased 
    Leased 
    Leased 
    Leased 
    Leased 
    Leased 
    Owned 

    Leased 
    Leased 

    Owned 
    Leased 
    Owned 
    Leased 

    Leased 

City/State

    Montana (2)
    Belgrade 
    Billings 
    New Mexico (1)
    Albuquerque 
    Nevada (2)
    Las Vegas 
    Reno 
    North Carolina (4)
    Arden 
    Charlotte 
  Raleigh 
    Winston-Salem 
    Oklahoma (2)
    Oklahoma City 
    Tulsa 
  South Carolina (3)
  Charleston 
    Columbia 
    Greenville 
    Tennessee (3)
    Chattanooga 
    Memphis 
    Nashville 
    Texas (15)
  Austin 
    Corpus Christi 
    Dallas(2) 
    Fort Worth 
  Freeport 
    Houston(2) 
    Katy 
  Lubbock 
    McAllen 
    Mesquite 
    Midland 
    Pasadena 
    San Antonio 
    Utah (2)
    Salt Lake City 
    St. George 
    Virginia (4)
    Ashland 
  Chesapeake 
    Roanoke 
    Warrenton 
    Washington(1)
  Seattle 

19 

 
  
   
   
   
     
     
     
     
     
     
     
     
     
 
 
     
     
     
     
     
     
     
     
     
     
     
     
     
  
Each facility location has a branch manager who is responsible for day-to-day operations. In addition, branch operating facilities 
are typically staffed with approximately 10 to 100 people, who may include technicians, salespeople, rental operations staff and parts 
specialists. While facility offices are typically open five days a week, we provide 24 hour, seven day per week service. 

Our corporate headquarters employs approximately 293 people. Our corporate headquarters facility is on 3.1 acres of company-

owned land where we occupy a total of approximately 42,550 square feet. 

Item 3. 

Legal Proceedings 

From time to time, we are involved in various claims and legal actions arising in the ordinary course of our business. In the 
opinion of management, after consultation with legal counsel, the ultimate disposition of these various matters will not have a material 
adverse effect on the Company’s consolidated financial position, results of operations or liquidity. 

Item 4. 

Mine Safety Disclosures 

Not applicable. 

20 

 
 
 
 
 
 
 
PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Market Information 

Our common stock, par value $0.01 per share, trades on the Nasdaq Global Market (“Nasdaq”) under the symbol “HEES.” The 
following table sets forth, for the quarterly periods indicated, the high and low sales prices per share for our common stock as reported 
by Nasdaq for the years ended December 31, 2015 and 2014. 

Year ended December 31, 2015 

First quarter ..........................................................................   $
Second quarter ......................................................................    
Third quarter .........................................................................    
Fourth quarter .......................................................................    

Year ended December 31, 2014 

First quarter ..........................................................................   $
Second quarter ......................................................................    
Third quarter .........................................................................    
Fourth quarter .......................................................................    

High 

Low 

28.56    $ 
28.22      
21.19      
21.48      

40.81    $ 
41.51      
42.38      
40.33      

17.40  
19.83  
13.47  
15.58  

28.25  
33.36  
35.31  
26.30  

Holders 

On February 17, 2016, we had 143 stockholders of record of our common stock. This does not include beneficial owners of our 

common stock whose stock is held in nominee or “street” name through brokers. 

Dividends 

The Company paid quarterly cash dividends totaling $1.05 per share, or approximately $37.1 million, during 2015. During the last 

two quarters of 2014, the Company paid cash dividends totaling $0.50 per share, or approximately $17.6 million. The Company 
intends to continue to pay regular quarterly cash dividends; however, the declaration of any subsequent dividends is discretionary and 
will be subject to a final determination by the Board of Directors each quarter after its review of, among other things, business and 
market conditions. 

The Company on September 19, 2012 paid a one-time special dividend of $7.00 per share on its then-outstanding common stock, 

with dividends on nonvested common stock at that time to be paid upon vesting of those shares. On June 6, 2014, the Company paid 
all remaining dividends on those nonvested shares of common stock totaling $0.7 million. 

Securities Authorized for Issuance Under Equity Compensation Plans 

For certain information concerning securities authorized for issuance under our equity compensation plan, see Item 12 — Security 

Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

Performance Graph 

The Performance Graph below compares the cumulative total stockholder return on H&E Equipment Services, Inc. common 
stock beginning on December 31, 2010 and for each subsequent quarter period end through and including December 31, 2015, with 
the cumulative return of the Russell 2000 Index and an industry peer group selected by us. The peer group we selected is comprised of 
the following companies: United Rentals, Inc., Hertz Global Holdings, Inc., Toromont Industries, Ltd., Finning International, Inc., and 
The Ashtead Group, PLC. 

21 

 
 
 
  
  
 
    
 
   
      
  
   
      
  
 
The Performance Graph comparison assumes $100 was invested in our common stock and in each of the other indices described 

above on December 31, 2010. Dividend reinvestment has been assumed and returns have been weighted to reflect relative stock 
market capitalization. The stock performance shown on the graph below is not necessarily indicative of future price performance. 

H&E Equipment Services, Inc .....................................   $
Russell 2000 Index .......................................................    
Peer Group ...................................................................    

100.00    $
100.00     
100.00     

115.99    $
95.82     
88.09     

199.67    $
111.49     
122.37     

12/31/10 

  12/31/11 

12/31/12 

  12/31/13 

      12/31/14 
392.59     $  377.08    $
162.35     
154.78       
209.81     
192.77       

12/31/15 

247.50 
155.18 
152.36   

This stock performance information is “furnished” and shall not be deemed to be “soliciting material” or subject to Rule 14A of 

the Securities Exchange Act of 1934, as amended (the “Exchange Act”), shall not be deemed “filed” for purposes of Section 18 of the 
Exchange Act or otherwise subject to the liabilities of that section, and shall not be deemed incorporated by reference in any filing 
under the Securities Act of 1933, as amended, or the Exchange Act, whether made before or after the date of this Annual Report on 
Form 10-K and irrespective of any general incorporation by reference language in any such filing, except to the extent that we 
specifically incorporate this information by reference. 

Issuer Purchases of Equity Securities 

There were no stock repurchases or other purchases of equity securities by the Company during the fourth quarter ended 

December 31, 2015. 

22 

 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
Item 6. 

Selected Financial Data 

The following table sets forth our selected historical consolidated financial data as of the dates and for the periods indicated. The 
selected historical consolidated statement of income data  and other financial data for the years ended December 31, 2015, 2014 and 
2013 and balance sheet data as of December 31, 2015 and 2014 have been derived from our audited consolidated financial statements 
included elsewhere in this Annual Report on Form 10-K. The selected historical consolidated statement of income data and other 
financial data for the years ended December 31, 2012 and 2011 and balance sheet data as of December 31, 2013, 2012 and 2011 have 
been derived from our audited consolidated financial information not included herein. Our historical results are not necessarily 
indicative of future performance or results of operations. You should read the consolidated historical financial data together with our 
consolidated financial statements and related notes included in Item 8 of this Annual Report on Form 10-K and with Item 7—
Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

Statement of income data(1): 
Revenues: 

2015 

For the Year Ended December 31, 
2013 
(Amounts in thousands, except per share amounts) 

2012 

2014 

Equipment rentals ......................................................................   $
New equipment sales .................................................................    
Used equipment sales ................................................................    
Parts sales ..................................................................................    
Services revenues.......................................................................    
Other ..........................................................................................    
Total revenues......................................................................    

443,024    $
238,172     
118,338     
111,133     
63,954     
65,210     
1,039,831     

404,110    $
328,036     
123,173     
113,732     
61,292     
60,069     
1,090,412     

338,935      $ 
294,768        
141,560        
103,174        
56,694        
52,625        
987,756        

288,641    $
241,721     
104,563     
99,621     
56,554     
46,215     
837,315     

Cost of revenues: 

Rental depreciation ....................................................................    
Rental expense ...........................................................................    
New equipment sales .................................................................    
Used equipment sales ................................................................    
Parts sales ..................................................................................    
Services revenues.......................................................................    
Other ..........................................................................................    
Total cost of revenues ..........................................................    

Gross profit (loss): 

Equipment rentals ......................................................................    
New equipment sales .................................................................    
Used equipment sales ................................................................    
Parts sales ..................................................................................    
Services revenues.......................................................................    
Other ..........................................................................................    
Total gross profit .................................................................    
Selling, general and administrative expenses(2) ................................    
Gain from sales of property and equipment, net ..............................    
Income from operations .............................................................    

Other income (expense): 

162,089     
71,950     
212,235     
81,338     
80,830     
21,693     
63,964     
694,099     

208,985     
25,937     
37,000     
30,303     
42,261     
1,246     
345,732     
220,226     
2,737     
128,243     

146,055     
61,916     
289,526     
84,936     
81,106     
21,507     
57,428     
742,474     

196,139     
38,510     
38,237     
32,626     
39,785     
2,641     
347,938     
206,480     
2,286     
143,744     

121,948        
55,338        
262,887        
100,693        
74,241        
21,034        
49,779        
685,920        

161,649        
31,881        
40,867        
28,933        
35,660        
2,846        
301,836        
189,062        
2,549        
115,323        

102,966     
50,052     
214,197     
73,988     
72,323     
21,977     
44,510     
580,013     

135,623     
27,524     
30,575     
27,298     
34,577     
1,705     
257,302     
169,653     
1,592     
89,241     

Interest expense(3) ......................................................................    
Loss on early extinguishment of debt(4) .....................................    
Other, net ...................................................................................    
Total other expense, net .......................................................    
Income before income taxes ............................................................    
Income tax provision .......................................................................    
Net income ...........................................................................   $

(54,030)    
—     
1,463     
(52,567)    
75,676     
31,371     
44,305    $

(52,353)    
—     
1,293     
(51,060)    
92,684     
37,545     
55,139    $

(51,404 )      
—        
1,228        
(50,176 )      
65,147        
21,007        
44,140      $ 

(35,541)    
(10,180)    
928     
(44,793)    
44,448     
15,612     
28,836    $

Net income per common share: 

2011 

228,038 
220,211 
85,347 
94,511 
53,954 
38,490 
720,551 

86,781 
46,599 
196,152 
65,042 
69,222 
21,024 
43,028 
527,848 

94,658 
24,059 
20,305 
25,289 
32,930 
(4,538)
192,703 
153,354 
793 
40,142 

(28,727)
— 
726 
(28,001)
12,141 
3,215 
8,926 

Basic ....................................................................................   $
Diluted ..................................................................................  $

1.26    $
1.25    $

1.57    $
1.56    $

1.26      $ 
1.26      $ 

0.83    $
0.82    $

0.26 
0.26 

Weighted average common shares outstanding: 

Basic .....................................................................................   
Diluted ..................................................................................   
Dividends declared per common share outstanding ..........................  $

35,272     
35,343     
1.05    $

35,159     
35,249     
0.50    $

35,041        
35,146        
—      $ 

34,890     
34,978     
7.00    $

34,759 
34,887 
—   

23 

 
  
  
 
 
  
 
   
   
     
   
 
  
 
 
   
     
     
        
     
 
   
     
     
        
     
 
   
     
     
        
     
 
   
     
     
        
     
 
   
     
     
        
     
 
   
     
     
        
     
 
   
     
     
        
     
 
2015 

2014 

For the Year Ended December 31, 
2013 
(Amounts in thousands) 

2012 

2011 

Other financial data: 
Depreciation and amortization(5) ...........................................   $
Statement of cash flows: 

186,457  $

166,514  $

138,903   

 $  116,513  $

99,398 

Net cash provided by operating activities ........................    
Net cash used in investing activities ................................    
Net cash provided by (used in) financing activities .........    

206,620 
(101,759)
(113,563)

158,318 
(296,643)
136,579 

138,652   
(179,590 )     
49,651   

41,023 
(212,990)
156,646 

60,385 
(80,928)
15,609   

2015 

2014 

As of December 31, 
2013 
(Amounts in thousands) 

2012 

2011 

Balance sheet data: 
17,607     $ 
Cash ......................................................................................   $
688,710       
Rental equipment, net ...........................................................    
31,197       
Goodwill ...............................................................................    
4,689       
Deferred financing costs, net.................................................    
—       
Intangible assets, net .............................................................    
Total assets ............................................................................     1,301,087      1,358,804      1,090,340       
Total debt(6) ...........................................................................    
733,284       
94,812       
Stockholders’ equity .............................................................    

15,861    $
889,706     
31,197     
4,664     
—     

7,159    $
893,393     
31,197     
4,353     
—     

890,732     
133,367     

815,646     
142,588     

8,894    $
583,349     
32,074     
5,049     
—     
942,399     
681,231     
48,636     

24,215 
450,877 
34,019 
5,640 
66 
753,305 
268,660 
264,207   

(1)  
(2)  

(3)  

See note 17 to the consolidated financial statements discussing segment information. 
Stock-based compensation expense included in selling, general and administrative expenses for the years ended December 31, 
2015, 2014, 2013, 2012 and 2011 totaled $2.7 million, $2.6 million, $2.6 million, $1.9 million and $1.3 million, respectively. 
Interest expense for the periods presented is comprised of cash-pay interest (interest recorded on debt and other obligations 
requiring periodic cash payments) and non-cash pay interest (comprised of amortization of deferred financing costs and 
accretion (amortization) of note discount (premium)). 

(4)   As more fully discussed in note 8 to the consolidated financial statements, in the third quarter of 2012 the Company recorded a 
one-time loss on the early extinguishment of debt of approximately $10.2 million, or approximately $6.6 million after-tax. 
(5)   Excludes amortization of deferred financing costs and accretion (amortization) of note discount (premium), which are included 

in interest expense. 

(6)   Total debt represents the amounts outstanding, as applicable for the periods presented, under the Credit Facility, senior 

unsecured notes, notes payable and capital leases. Total debt as presented as of December 31, 2015, 2014 and 2013 is inclusive 
of $1.1 million, $1.3 million and $8.9 million, respectively, of unaccreted note discount (net of unamortized note premium) 
related to the Company’s senior unsecured notes. 

24 

 
  
  
 
 
  
 
 
 
 
 
     
 
 
 
  
 
 
   
 
 
 
 
   
   
 
 
 
   
 
 
 
 
   
   
 
 
 
 
 
   
 
 
 
 
 
 
   
 
  
  
 
 
  
 
   
   
     
   
 
  
 
 
   
     
     
       
     
 
 
 
 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion summarizes the financial position of H&E Equipment Services, Inc. and its subsidiaries as of 

December 31, 2015, and its results of operations for the year ended December 31, 2015, and should be read in conjunction with the 
Selected Financial Data and our consolidated financial statements and the accompanying notes thereto included elsewhere in this 
Annual Report on Form 10-K. The following discussion contains, in addition to historical information, forward-looking statements 
that include risks and uncertainties (see discussion of “Forward-Looking Statements” included elsewhere in this Annual Report on 
Form 10-K). Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain 
factors, including those factors set forth under Item 1A—Risk Factors of this Annual Report on Form 10-K. 

Background 

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations. 

As of February 18, 2016, we operated 77 full-service facilities throughout the Intermountain, Southwest, Gulf Coast, West Coast, 

Southeast and Mid-Atlantic regions of the United States. Our work force includes distinct, focused sales forces for our new and used 
equipment sales and rental operations, highly skilled service technicians, product specialists and regional managers. We focus our 
sales and rental activities on, and organize our personnel principally by, our four core equipment categories. We believe this allows us 
to provide specialized equipment knowledge, improve the effectiveness of our rental and sales force and strengthen our customer 
relationships. In addition, we have branch managers for each location who are responsible for managing their assets and financial 
results. We believe this fosters accountability in our business and strengthens our local and regional relationships. 

Through our predecessor companies, we have been in the equipment services business for approximately 55 years. H&E 

Equipment Services L.L.C. (“H&E LLC”) was formed in June 2002 through the business combination of Head & Engquist 
Equipment, LLC (“Head & Engquist”), a wholly-owned subsidiary of Gulf Wide Industries, L.L.C. (“Gulf Wide”), and ICM 
Equipment Company L.L.C. (“ICM”). Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, 
integrated equipment service companies operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist 
and ICM were merged with and into Gulf Wide, which was renamed H&E LLC. Prior to the combination, Head & Engquist operated 
25 facilities in the Gulf Coast region, and ICM operated 16 facilities in the Intermountain region of the United States. 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings L.L.C. (“H&E Holdings”), and immediately prior to the closing of our initial public 
offering, on February 3, 2006, H&E LLC and H&E Holdings merged with and into H&E Equipment Services, Inc., which survived 
the reincorporation merger as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed 
under operation of law pursuant to the reincorporation merger. 

Business Segments 

We have five reportable segments because we derive our revenues from five principal business activities: (1) equipment rentals; 

(2) new equipment sales; (3) used equipment sales; (4) parts sales; and (5) repair and maintenance services. These segments are based 
upon how we allocate resources and assess performance. In addition, we also have non-segmented revenues and costs that relate to 
equipment support activities. 

 

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial equipment. We 
have a well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively manage 
the size, quality, age and composition of our rental fleet based on our analysis of key measures such as time utilization 
(which we analyze as equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental 
equipment units available for rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and 
repair costs, which we closely monitor. We maintain fleet quality through regional quality control managers and our parts 
and services operations. 

25 

 
 

 

 

 

New Equipment Sales. Our new equipment sales operation sells new equipment in all of our four core product categories. 
We have a retail sales force focused by equipment type that is separate from our rental sales force. Manufacturer purchase 
terms and pricing are managed by our product specialists. 

Used Equipment Sales. Our used equipment sales are generated primarily from sales of used equipment from our rental 
fleet, as well as from sales of inventoried equipment that we acquire through trade-ins from our equipment customers and 
through selective purchases of high quality used equipment. Used equipment is sold by our dedicated retail sales force. 
Our used equipment sales are an effective way for us to manage the size and composition of our rental fleet and provide a 
profitable distribution channel for disposal of rental equipment. 

Parts Sales. Our parts business sells new and used parts for the equipment we sell and also provides parts to our own 
rental fleet. To a lesser degree, we also sell parts for equipment produced by manufacturers whose products we neither 
rent nor sell. In order to provide timely parts and services support to our customers as well as our own rental fleet, we 
maintain an extensive parts inventory. 

Services. Our services operation provides maintenance and repair services for our customers’ equipment and to our own 
rental fleet at our facilities as well as at our customers’ locations. As the authorized distributor for numerous equipment 
manufacturers, we are able to provide service to that equipment that will be covered under the manufacturer’s warranty. 

Our non-segmented revenues and costs relate to equipment support activities that we provide, such as transportation, hauling, 

parts freight and damage waivers, and are not generally allocated to reportable segments. 

You can read more about our business segments under Item 1—Business and in note 17 of the consolidated financial statements 

in this Annual Report on Form 10-K. 

Revenue Sources 

We generate all of our total revenues from our five business segments and our non-segmented equipment support activities. 
Equipment rentals and new equipment sales account for more than half of our total revenues. For the year ended December 31, 2015, 
approximately 42.6% of our total revenues were attributable to equipment rentals, 22.9% of our total revenues were attributable to 
new equipment sales, 11.4% were attributable to used equipment sales, 10.7% were attributable to parts sales, 6.1% were attributable 
to our services revenues and 6.3% were attributable to non-segmented other revenues. 

The pie charts below illustrate a breakdown of our revenues and gross profit for the year ended December 31, 2015 by business 

segment (see note 17 to our consolidated financial statements for further information regarding our business segments): 

26 

 
  
 
 
The equipment that we sell, rent and service is principally used in the construction industry, as well as by companies for 
commercial and industrial uses such as plant maintenance and turnarounds, as well as in the petrochemical and energy sectors. As a 
result, our total revenues are affected by several factors including, but not limited to, the demand for and availability of rental 
equipment, rental rates and other competitive factors, the demand for new and used equipment, the level of construction and industrial 
activities, spending levels by our customers, adverse weather conditions and general economic conditions. For a discussion of the 
impact of seasonality on our revenues, see “Seasonality” below. 

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial equipment. We have a 
well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively manage the size, quality, 
age and composition of our rental fleet based on our analysis of key measures such as time utilization (which we analyze as 
equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental equipment units available for 
rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and repair costs, which we closely 
monitor. We maintain fleet quality through regional quality control managers and our parts and services operations. We recognize 
revenue from equipment rentals in the period earned on a straight-line basis, over the contract term, regardless of the timing of the 
billing to customers. 

New Equipment Sales. We seek to optimize revenues from new equipment sales by selling equipment through a professional in-
house retail sales force focused by product type. While sales of new equipment are impacted by the availability of equipment 
from the manufacturer, we believe our status as a leading distributor for some of our key suppliers improves our ability to obtain 
equipment. New equipment sales are an important component of our integrated model due to customer interaction and service 
contact and new equipment sales also lead to future parts and services revenues. We recognize revenue from the sale of new 
equipment at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract have been 
fulfilled and collectibility is reasonably assured. 

Used Equipment Sales. We generate the majority of our used equipment sales revenues by selling equipment from our rental fleet. 
The remainder of our used equipment sales revenues comes from the sale of inventoried equipment that we acquire through trade-
ins from our equipment customers and selective purchases of high-quality used equipment. Our policy is not to offer specified 
price trade-in arrangements on equipment for sale. Sales of our rental fleet equipment allow us to manage the size, quality, 
composition and age of our rental fleet, and provide us with a profitable distribution channel for the disposal of rental equipment. 
We recognize revenue for the sale of used equipment at the time of delivery to, or pick-up by, the customer and when all 
obligations under the sales contract have been fulfilled and collectibility is reasonably assured. 

Parts Sales. We generate revenues from the sale of new and used parts for equipment that we rent or sell, as well as for other 
makes of equipment. Our product support sales representatives are instrumental in generating our parts revenues. They are 
product specialists and receive performance incentives for achieving certain sales levels. Most of our parts sales come from our 
extensive in-house parts inventory. Our parts sales provide us with a relatively stable revenue stream that is generally less 
sensitive to the economic cycles that tend to affect our rental and equipment sales operations. We recognize revenues from parts 
sales at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract have been fulfilled 
and collectibility is reasonably assured. 

Services. We derive our services revenues from maintenance and repair services to customers for their owned equipment. In 
addition to repair and maintenance on an as-needed or scheduled basis, we also provide ongoing preventative maintenance 
services to industrial customers. Our after-market service provides a high-margin, relatively stable source of revenue through 
changing economic cycles. We recognize services revenues at the time services are rendered and collectibility is reasonably 
assured. 

Our non-segmented other revenues relate to equipment support activities that we provide, such as transportation, hauling, parts 
freight and damage waivers, and are not generally allocated to reportable segments. We recognize non-segmented other revenues at 
the time of billing and after the related services have been provided. 

Principal Costs and Expenses 

Our largest expenses are the costs to purchase the new equipment we sell, the costs associated with the used equipment we sell, 
rental expenses, rental depreciation and costs associated with parts sales and services, all of which are included in cost of revenues. 
For the year period ended December 31, 2015, our total cost of revenues was approximately $694.1 million. Our operating expenses 
consist principally of selling, general and administrative expenses. For the year ended December 31, 2015, our selling, general and 
administrative expenses were $220.2 million. In addition, we have interest expense related to our debt instruments. Operating 
expenses and all other income and expense items below the gross profit line of our consolidated statements of income are not 
generally allocated to our reportable segments. 

27 

 
We are also subject to federal and state income taxes. Future income tax examinations by state and federal agencies could result 

in additional income tax expense based on probable outcomes of such matters. 

Cost of Revenues: 

Rental Depreciation. Depreciation of rental equipment represents the depreciation costs attributable to rental equipment. 
Estimated useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work platforms over a ten 
year estimated useful life, earthmoving over a five year estimated useful life with a 25% salvage value, and industrial lift trucks 
over a seven year estimated useful life. Attachments and other smaller type equipment are depreciated over a three year estimated 
useful life. We periodically evaluate the appropriateness of remaining depreciable lives assigned to rental equipment. 

Rental Expense. Rental expense represents the costs associated with rental equipment, including, among other things, the cost of 
servicing and maintaining our rental equipment, property taxes on our fleet and other miscellaneous costs of rental equipment. 

New Equipment Sales. Cost of new equipment sold primarily consists of the equipment cost of the new equipment that is sold, net 
of any amount of credit given to the customer towards the equipment for trade-ins. 

Used Equipment Sales. Cost of used equipment sold consists of the net book value of rental equipment for used equipment sold 
from our rental fleet, the equipment costs for used equipment we purchase for sale or the trade-in value of used equipment that we 
obtain from customers in equipment sales transactions. 

Parts Sales. Cost of parts sales represents costs attributable to the sale of parts directly to customers. 

Services Support. Cost of services revenues represents costs attributable to service provided for the maintenance and repair of 
customer-owned equipment and equipment then on-rent by customers. 

Non-Segmented Other. These expenses include costs associated with providing transportation, hauling, parts freight, and damage 
waiver including, among other items, drivers’ wages, fuel costs, shipping costs, and our costs related to damage waiver policies. 

Selling, General and Administrative Expenses: 

Our selling, general and administrative (“SG&A”) expenses include sales and marketing expenses, payroll and related benefit 
costs, including stock compensation expense, insurance expenses, legal and professional fees, rent and other occupancy costs, property 
and other taxes, administrative overhead, depreciation associated with property and equipment (other than rental equipment) and 
amortization expense associated with intangible assets. These expenses are not generally allocated to our reportable segments. 

Interest Expense: 

Interest expense for the periods presented represents the interest on our outstanding debt instruments, including aggregate 
amounts outstanding under our revolving senior secured credit facility (the “Credit Facility”), senior unsecured notes due 2022 and 
our capital lease obligations, as well as our extinguished senior unsecured notes due 2016 (the “Old Notes”) for the periods during 
which such Old Notes were outstanding. Interest expense also includes interest on our outstanding manufacturer flooring plans 
payable which are used to finance inventory and rental equipment purchases. Non-cash interest expense related to the amortization 
cost of deferred financing costs and the accretion/amortization of note discount/premium are also included in interest expense. 

Principal Cash Flows 

We generate cash primarily from our operating activities and, historically, we have used cash flows from operating activities, 
manufacturer floor plan financings and available borrowings under the Credit Facility as the primary sources of funds to purchase 
inventory and to fund working capital and capital expenditures, growth and expansion opportunities (see also “Liquidity and Capital 
Resources” below). Our management of our working capital is closely tied to operating cash flows, as working capital can be 
significantly impacted by, among other things, our accounts receivable activities, the level of new and used equipment inventories, 
which may increase or decrease in response to current and expected demand, and the size and timing of our trade accounts payable 
payment cycles. 

28 

 
Rental Fleet 

A substantial portion of our overall value is in our rental fleet equipment. The net book value of our rental equipment at 

December 31, 2015 was $893.4 million, or approximately 68.7% of our total assets. Our rental fleet as of December 31, 2015 
consisted of 27,597 units having an original acquisition cost (which we define as the cost originally paid to manufacturers or the 
original amount financed under operating leases) of approximately $1.3 billion. As of December 31, 2015, our rental fleet composition 
was as follows (dollars in millions): 

Hi-Lift or Aerial Work Platforms .........................................    
Cranes ...................................................................................    
Earthmoving ..........................................................................    
Industrial Lift Trucks ............................................................    
Other .....................................................................................    
Total ......................................................................................    

% of 
Total 
Units

Original 
Acquisition 
Cost 

% of 
Original 
Acquisition 
Cost

Average 
Age in 
Months

65.0%  $
1.5%   
11.0%   
3.3%   
19.2%   
100.0%  $

776.2       
132.4       
274.5       
32.9       
70.3       
1,286.3       

60.3%   
10.3%   
21.3%   
2.6%   
5.5%   
100.0%   

35.3 
41.8 
20.7 
29.7 
23.9 
31.4  

Units 

17,948     
397     
3,036     
909     
5,307     
27,597     

Determining the optimal age and mix for our rental fleet equipment is subjective and requires considerable estimates and 

judgments by management. We constantly evaluate the mix, age and quality of the equipment in our rental fleet in response to current 
economic and market conditions, competition and customer demand. The mix and age of our rental fleet, as well as our cash flows, are 
impacted by sales of equipment from the rental fleet, which are influenced by used equipment pricing at the retail and secondary 
auction market levels, and the capital expenditures to acquire new rental fleet equipment. In making equipment acquisition decisions, 
we evaluate current economic and market conditions, competition, manufacturers’ availability, pricing and return on investment over 
the estimated useful life of the specific equipment, among other things. As a result of our in-house service capabilities and extensive 
maintenance program, we believe our rental fleet is well-maintained. 

The original acquisition cost of our gross rental fleet increased by approximately $43.2 million, or 3.5%, for the year ended 

December 31, 2015. The average age of our rental fleet equipment decreased by approximately 0.3 months for the year ended 
December 31, 2015. 

Our average rental rates for the year ended December 31, 2015 were approximately 1.3% higher than the year ended 

December 31, 2014 (see further discussion on rental rates in “Results of Operations” below). 

The rental equipment mix among our four core product lines for the year ended December 31, 2015 was largely consistent with 
that of the prior year comparable period as a percentage of total units available for rent and as a percentage of original acquisition cost. 

Principal External Factors that Affect our Businesses 

We are subject to a number of external factors that may adversely affect our businesses. These factors, and other factors, are 
discussed below and under the heading “Forward-Looking Statements,” and in Item 1A—Risk Factors in this Annual Report on 
Form 10-K. 

 

 

 

Economic downturns. The demand for our products is dependent on the general economy, the stability of the global credit 
markets, the industries in which our customers operate or serve, and other factors. Downturns in the general economy or 
in the construction and manufacturing industries, as well as adverse credit market conditions, can cause demand for our 
products to materially decrease. 

Spending levels by customers. Rentals and sales of equipment to the construction industry and to industrial companies 
constitute a significant portion of our total revenues. As a result, we depend upon customers in these businesses and their 
ability and willingness to make capital expenditures to rent or buy specialized equipment. Accordingly, our business is 
impacted by fluctuations in customers’ spending levels on capital expenditures and by the availability of credit to those 
customers. 

Adverse weather. Adverse weather in a geographic region in which we operate may depress demand for equipment in that 
region. Our equipment is primarily used outdoors and, as a result, prolonged adverse weather conditions may prohibit our 
customers from continuing their work projects. Adverse weather also has a seasonal impact in parts of our Intermountain 
region, particularly in the winter months. 

29 

 
 
  
 
   
  
 
     
  
 
 
 
 

Regional and Industry-Specific Activity and Trends. Expenditures by our customers may be impacted by the overall level 
of construction activity in the markets and regions in which they operate, the price of oil and other commodities and other 
general economic trends impacting the industries in which our customers and end users operate. As our customers adjust 
their activity and spending levels in response to these external factors, our rentals and sales of equipment to those 
customers will be impacted. For example, high levels of industrial activity in our Gulf Coast and Intermountain regions 
have been a meaningful driver of recent growth in our revenues. However, the recent decline in oil and natural gas prices, 
and uncertainty regarding future price levels, caused some of our customers in those markets to adjust their activity and 
spending levels during 2014 and 2015. 

We believe that our integrated business tempers the effects of downturns in a particular segment. For a discussion of seasonality, 

see “Seasonality” on page 43 of this Annual Report on Form 10-K. 

Critical Accounting Policies and Estimates 

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 
States of America. The application of many accounting principles requires us to make assumptions, estimates and/or judgments that 
affect the reported amounts of assets, liabilities, revenues and expenses in our consolidated financial statements. We base our 
estimates and judgments on historical experience and other assumptions that we believe are reasonable under the circumstances. These 
assumptions, estimates and/or judgments, however, are often subjective and they and our actual results may change based on changing 
circumstances or changes in our analyses. If actual amounts are ultimately different from our estimates, the revisions are included in 
our results of operations for the period in which the actual amounts first become known. We believe the following critical accounting 
policies could potentially produce materially different results if we were to change underlying assumptions, estimates and/or 
judgments. See also note 2 to our consolidated financial statements for a summary of our significant accounting policies. 

Revenue Recognition. Our revenue recognition policies vary by reporting segment. Under current accounting guidance, our policy 

is to recognize revenue from equipment rentals in the period earned on a straight-line basis, over the contract term, regardless of the 
timing of the billing to customers. A rental contract term can be daily, weekly or monthly. Because the term of the contracts can 
extend across financial reporting periods, we record unbilled rental revenue and deferred rental revenue at the end of reporting periods 
so rental revenue earned is appropriately stated in the periods presented. We recognize revenue from new equipment sales, used 
equipment sales and parts sales at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract 
have been fulfilled and collectibility is reasonably assured. We recognize services revenues at the time services are rendered. We 
recognize other revenues for support services at the time we generate an invoice including the charge for such completed services. See 
also the “Recent Accounting Pronouncements” discussion below on page 45 for new accounting guidance related to revenue from 
contracts with customers. 

Allowance for Doubtful Accounts. We maintain an allowance for doubtful accounts that reflects our estimate of the amount of our 

receivables that we will be unable to collect. We develop our estimate of this allowance based on our historical experience with 
specific customers, our understanding of our current economic circumstances and our own judgment as to the likelihood of ultimate 
payment. Our largest exposure to doubtful accounts is in our rental operations. We perform credit evaluations of customers and 
establish credit limits based on reviews of our customers’ current credit information and payment histories. We believe our credit risk 
is somewhat mitigated by our geographically diverse customer base and our credit evaluation procedures. During the year, we write-
off customer account balances when we have exhausted reasonable collection efforts and determined that the likelihood of collection 
is remote. Such write-offs are charged against our allowance for doubtful accounts. Bad debt expense as a percentage of total revenues 
for the years ended December 31, 2015, 2014 and 2013 were approximately 0.3% in each year. The actual rate of future credit losses, 
however, may not be similar to past experience. Our estimate of doubtful accounts could change based on changing circumstances, 
including changes in the economy or in the particular circumstances of individual customers. Accordingly, we may be required to 
increase or decrease our allowance for doubtful accounts. 

Useful Lives of Rental Equipment and Property and Equipment. We depreciate rental equipment and property and equipment over 

their estimated useful lives (generally three to ten years), after giving effect to an estimated salvage value ranging from 0% to 25% of 
cost. The useful life of rental equipment is determined based on our estimate of the period the asset will generate revenues, and the 
salvage value is determined based on our estimate of the minimum value we could realize from the asset after such period. We 
periodically review the assumptions utilized in computing rates of depreciation. We may be required to change these estimates based 
on changes in our industry or other changing circumstances. If these estimates change in the future, we may be required to recognize 
increased or decreased depreciation expense for these assets. 

30 

 
The amount of depreciation expense we record is highly dependent upon the estimated useful lives and the salvage values 

assigned to each category of rental equipment. Generally, we assign estimated useful lives to our rental fleet ranging from a three-year 
life, five-year life with a 25% salvage value, seven-year life and a ten-year life. Depreciation expense on our rental fleet for the year 
ended December 31, 2015 was approximately $162.1 million. For the year ended December 31, 2015, the estimated impact of a 
change in estimated useful lives for each category of equipment by two years was as follows: 

Hi-Lift or 
Aerial Work

Platforms    

Cranes 

Earth- 
moving

Industrial 
Lift 
Trucks 

($ in millions) 

      Other 

Total 

Impact of 2-year change in useful life on results of 
   operations for the year ended December 31, 2015 
Depreciation expense for the year ended 
   December 31, 2015 ...................................................   $
Increase of 2 years in useful life ..................................    
Decrease of 2 years in useful life .................................    

81.8    $
64.7     
97.0     

17.2    $
11.7     
17.5     

44.9    $
27.5     
64.1     

4.9     $ 
3.5       
6.4       

13.3    $
13.1     
13.3     

162.1 
120.5 
198.3   

For purposes of the sensitivity analysis above, we elected not to decrease the useful lives of other equipment, which are primarily 

three-year estimated useful life assets; rather, we have held the depreciation expense constant at the actual amount of depreciation 
expense. We believe that decreasing the life of the other equipment by two years is an unreasonable estimate and would potentially 
lead to the decision to expense, rather than capitalize, a significant portion of the subject asset class. In general terms, a one-year 
increase in the estimated life across all classes of our rental equipment will give rise to an approximate decrease in our annual 
depreciation expense of approximately $20.8 million. Additionally, a one-year decrease in the estimated life across all classes of our 
rental equipment (with the exception of other equipment as discussed above) will give rise to an approximate increase in our annual 
depreciation expense of approximately $18.1 million. 

Another significant assumption used in our calculation of depreciation expense is the estimated salvage value assigned to our 

earthmoving equipment. Based on our recent experience, we have used a 25% factor of the equipment’s original cost to estimate its 
salvage value. This factor is highly subjective and subject to change upon future actual results at the time we dispose of the equipment. 
A change of 5%, either increase or decrease, in the estimated salvage value would result in a change in our annual depreciation 
expense of approximately $2.6 million. 

Purchase Price Allocation. We have made significant acquisitions in the past and we may make additional acquisitions in the 

future that meet our selection criteria that solidify our presence in the contiguous regions where we operate with an objective of 
increasing our revenues, improving our profitability, entering additional attractive markets and strengthening our competitive position. 
Pursuant to Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 350 (“ASC 350”), 
Intangibles-Goodwill and Other, we record as goodwill the excess of the consideration transferred plus the fair value of any non-
controlling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired. Such fair market 
value assessments require judgments and estimates that can be affected by various factors over time, which may cause final amounts 
to differ materially from original estimates. For acquisitions completed through December 31, 2015, adjustments to fair value 
assessments have been recorded to goodwill over the purchase price allocation period (typically not exceeding 12 months).  

With the exception of goodwill, long-lived fixed assets generally represent the largest component of our acquisitions. Typically, 

the long-lived fixed assets that we acquire are primarily comprised of rental fleet equipment. Historically, virtually all of the rental 
equipment that we have acquired through purchase business combinations has been classified as “To be Used,” rather than as “To be 
Sold.” Equipment that we acquire and classify as “To be Used” is recorded at fair value, as determined by replacement cost of such 
equipment. Any significant inventories of new and used equipment acquired in the transaction are valued at fair value, less cost to sell. 

In addition to long-lived fixed assets, we also acquire other assets and assume liabilities. These other assets and liabilities 

typically include, but are not limited to, parts inventory, accounts receivable, accounts payable and other working capital items. 
Because of their short-term nature, the fair values of these assets and liabilities generally approximate the carrying values reflected on 
the acquired entities balance sheets. However, when appropriate, we adjust these carrying values for factors such as collectibility and 
existence. The intangible assets that we have acquired generally consist primarily of the goodwill recognized. Depending upon the 
applicable purchase agreement and the particular facts and circumstances of the business acquired, we may identify other intangible 
assets, such as trade names or trademarks, non-compete agreements and customer-related intangibles (specifically, customer 
relationships). A trademark has a fair value equal to the present value of the royalty income attributable to it. The royalty income 
attributable to a trademark represents the hypothetical cost savings that are derived from owning the trademark instead of paying 
royalties to license the trademark from another owner. When specifically negotiated by the parties in the applicable purchase 
agreements, we base the value of non-compete agreements on the amounts assigned to them in the purchase agreements as these 

31 

 
 
  
 
   
   
   
 
  
 
 
   
     
     
     
       
     
 
 
amounts represent the amounts negotiated in an arm’s length transaction. When not negotiated by the parties in the applicable 
purchase agreements, the fair value of non-compete agreements is estimated based on an income approach since their values are 
representative of the current and future revenue and profit erosion protection they provide. Customer relationships are generally 
valued based on an excess earnings or income approach with consideration to projected cash flows. We use an independent third party 
valuation firm to assist us with estimating the fair values of our acquired intangible assets. 

Goodwill. We have made acquisitions in the past that included the recognition of goodwill. Pursuant to ASC 350, goodwill is the 

excess of the consideration transferred plus the fair value of any non-controlling interest in the acquiree at the acquisition date over the 
fair values of the identifiable net assets acquired. We evaluate goodwill for impairment annually or more frequently if triggering 
events occur or other impairment indicators arise which might impair recoverability. 

Application of the goodwill impairment test requires judgment, including: the identification of reporting units; assignment of 
assets and liabilities to reporting units; assignment of goodwill to reporting units; determination of the fair value of each reporting 
unit; and an assumption as to the form of the transaction in which the reporting unit would be acquired by a market participant (either 
a taxable or nontaxable transaction). Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is defined as an 
operating segment (i.e., before aggregation or combination), or one level below an operating segment (i.e., a component). A 
component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial information 
is available and segment management regularly reviews the operating results of that component. Pursuant to ASC 350 and ASC 280, 
Segment Reporting, and other relevant guidance, we have identified two components within our Rental operating segment (Equipment 
Rentals Component 1 and Equipment Rentals Component 2) and have determined that each of our other four operating segments 
(New Equipment, Used Equipment, Parts, and Service segments) represents a reporting unit, resulting in six total reporting units. 

As of December 31, 2015, our goodwill was comprised of the following carrying values of three reporting units (amounts in 

thousands): 

Reporting Unit 
Equipment Rentals Component 2 ......................................................................................................................     $ 
Used Equipment Sales ......................................................................................................................................    
Parts Sales .........................................................................................................................................................    

Total Goodwill .............................................................................................................................................     $ 

Carrying Value 
at December 31, 
2015

18,700 
6,137 
6,360 
31,197   

Accounting Standards Codification Topic 350 (“ASC 350”), Intangibles-Goodwill and Other allows entities to first use a 

qualitative approach to test goodwill for impairment. ASC 350 permits an entity to first perform a qualitative assessment to determine 
whether it is more likely than not (a likelihood of greater than 50%) that the fair value of a reporting unit is less than its carrying value. 
If it is concluded that this is the case, the currently prescribed two-step goodwill test must be performed. Otherwise, the two-step 
goodwill impairment test is not required. Considerable judgment is required by management in using the qualitative approach under 
ASC 350 to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. During 
fiscal years 2013, 2014 and 2015, we performed, as of October 1 of each year, a qualitative assessment and determined that it is more 
likely than not that the fair value of each of our reporting units is not less than its carrying value and, therefore, did not perform the 
prescribed two-step goodwill impairment test. We considered various factors in performing the qualitative test, including 
macroeconomic conditions, industry and market considerations, the overall financial performance of our reporting units, the 
Company’s stock price and the excess amount or “cushion” between our reporting unit’s fair value and carrying value as indicated on 
our most recent quantitative assessment. 

Based upon improving macroeconomic conditions, positive trends within our industry and market and continuing positive 
operating results in comparison to prior periods and our internal forecasts, as well as consideration of the cushion between the 
reporting unit’s fair value and carrying value from our most recent quantitative analysis, we determined that it is more likely than not 
that the fair value of our reporting units exceeds their respective carrying values at the October 1, 2015, 2014 and 2013 valuation dates 
and there was no goodwill impairment at October 1, 2015, 2014 and 2013. 

If the two-step goodwill test must be performed, we determine whether the fair value of our goodwill reporting units is greater 
than their carrying value. If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting 
unit, goodwill is not impaired. However, if the fair value of a reporting unit is less than its carrying value, then the second step of the 
impairment test is performed to determine the implied fair value of goodwill. If the carrying value of a reporting unit’s goodwill 
exceeds its implied fair value, then we record an impairment loss for the excess amount. 

32 

 
 
  
 
  
  
 
For purposes of performing the first step of the impairment test described above, we estimate the fair value of our reporting units 
using a discounted cash flow analysis and/or by applying various market multiples. The principal factors used in the discounted cash 
flow analysis are our internal projected results of operations, weighted average cost of capital (“WACC”) and terminal value 
assumptions. 

Our internal projected results of operations serve as key inputs for developing our cash flow projections for a planning period of 

twelve years. Beyond this period, we also determine an assumed long-term growth rate representing the expected rate at which a 
reporting unit’s earnings stream is expected to grow. These rates are used to calculate the terminal value of our reporting units and are 
added to the cash flows projected during the twelve year planning period. The WACC is an estimate of the overall after-tax rate of 
return required by equity and debt holders of a business enterprise and represents the expected cost of new capital likely to be used by 
market participants. The WACC is used to discount our combined future cash flows. 

The inputs and variables used in determining the fair value of a reporting unit require management to make certain assumptions 

regarding the impact of operating and macroeconomic changes, as well as estimates of future cash flows. Our estimates regarding 
future cash flows are based on historical experience and projections of future operating performance, including revenues, margins and 
operating expenses. These estimates involve risk and are inherently uncertain. Changes in our estimates and assumptions could 
materially affect the determination of fair value and/or the amount of goodwill impairment to be recognized. However, we believe that 
our estimates and assumptions are reasonable and represent our most likely future operating results based upon current information 
available. Future deterioration in the macroeconomic environment, adverse changes within our industry, further deterioration in our 
common stock price, downward revisions to our projected cash flows based on new information, or other factors, some of which are 
beyond our ability to control, could result in a future impairment charge that could materially impact our future results of operations 
and financial position in the reporting period identified. 

Long-lived Assets. Our long-lived assets principally consist of rental equipment and property and equipment. We review our long-

lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be 
recoverable. In reviewing for impairment, the carrying value of such assets is compared to the estimated undiscounted future cash 
flows expected from the use of the assets and their eventual disposition. If such cash flows are not sufficient to support the asset’s 
recorded value, an impairment charge is recognized to reduce the carrying value of the asset to its estimated fair value. The 
determination of future cash flows as well as the estimated fair value of long-lived and intangible assets involves significant estimates 
and judgment on the part of management. Our estimates and assumptions may prove to be inaccurate due to factors such as changes in 
economic conditions, changes in our business prospects or other changing circumstances. 

Inventories. We state our new and used equipment inventories at the lower of cost or market by specific identification. Parts and 

supplies are stated at the lower of the weighted average cost or market. We maintain allowances for damaged, slow-moving and 
unmarketable inventory to reflect the difference between the cost of the inventory and the estimated market value. Changes in product 
demand may affect the value of inventory on hand and may require higher inventory allowances. Uncertainties with respect to 
inventory valuation are inherent in the preparation of financial statements. See also the “Recent Accounting Pronouncements” 
discussion below on page 46 for new accounting guidance related to the measurement of inventories. 

Reserves for Claims. We are exposed to various claims relating to our business, including those for which we provide self-
insurance. Claims for which we self-insure up to specified retention limits include: (1) workers compensation claims; (2) general 
liability claims by third parties for injury or property damage caused by our equipment or personnel; (3) automobile liability claims; 
and (4) employee health insurance claims. These types of claims may take a substantial amount of time to resolve and, accordingly, 
the ultimate liability associated with a particular claim, including claims incurred but not reported as of a period-end reporting date, 
may not be known for an extended period of time. Our methodology for developing self-insurance reserves is based on management 
estimates and independent third party actuarial estimates. Our estimation process considers, among other matters, the cost of known 
claims over time, cost inflation and incurred but not reported claims. These estimates may change based on, among other things, 
changes in our claim history or receipt of additional information relevant to assessing the claims. Further, these estimates may prove to 
be inaccurate due to factors such as adverse judicial determinations or other claim settlements at higher than estimated amounts. 
Accordingly, we may be required to increase or decrease our reserve levels. 

33 

 
Income Taxes. The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a 

C-Corporation under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measure deferred tax 
assets and liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates in accordance 
with ASC 740, Income Taxes (“ASC 740”). ASC 740 takes into account the differences between financial statement treatment and tax 
treatment of certain transactions. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to 
differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred 
tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those 
temporary differences are expected to be recovered or settled. The effect of a change in tax rate is recognized as income or expense in 
the period that includes the enactment date of that tax rate. 

In accordance with ASC 740, the Company recognizes the effect of an income tax position only if it is more likely than not (a 

likelihood of greater than 50%) that such position will be sustained. Recognized income tax positions are measured at the largest 
amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which 
the change in judgment occurs. The Company recognizes both interest and penalties related to uncertain tax positions in net other 
income (expense).  

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized. 

Our U.S. federal tax returns for 2012 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2011 and subsequent years.  

Results of Operations 

The tables included in the period-to-period comparisons below provide summaries of our revenues and gross profits for our 

business segments and non-segmented revenues for the years ended December 31, 2015, 2014 and 2013. The period-to-period 
comparisons of our financial results are not necessarily indicative of future results. 

Year Ended December 31, 2015 Compared to the Year Ended December 31, 2014 

Revenues. 

Segment revenues: 

For the Year Ended 
December 31,

2015 

2014 

Total 
Dollar 
Increase 
(Decrease) 

Total 
Percentage 
Increase
(Decrease) 

(in thousands, except percentages) 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented other revenues ........................................................    

404,110      $ 
328,036        
123,173        
113,732        
61,292        
60,069        
Total revenues ........................................................................   $ 1,039,831    $ 1,090,412      $ 

443,024    $
238,172     
118,338     
111,133     
63,954     
65,210     

38,914     
(89,864)    
(4,835)    
(2,599)    
2,662     
5,141     
(50,581)    

9.6%
(27.4)%
(3.9)%
(2.3)%
4.3%
8.6%
(4.6)%

Total Revenues. Our total revenues were approximately $1.0 billion for the year ended December 31, 2015 compared to $1.1 

billion for the year ended December 31, 2014, a decrease of approximately $50.6 million, or 4.6%. Revenues for our reportable 
segments and non-segmented other revenues are further discussed below. 

Equipment Rental Revenues. Our revenues from equipment rentals for the year ended December 31, 2015 increased $38.9 million, 

or 9.6%, to $443.0 million from $404.1 million in 2014, as a result of continued strong end user demand in our construction and 
industrial markets. Rental revenues from aerial work platforms increased approximately $18.5 million, while rental revenues from 
earthmoving equipment increased $17.0 million. Other equipment rentals revenues increased $2.7 million, while crane and lift truck 
rental revenues increased $0.5 million and $0.2 million, respectively. Our average rental rates for the year ended December 31, 2015 
increased 1.3% compared to the year ended December 31, 2014. 

34 

 
 
  
  
    
    
  
  
  
    
    
    
  
  
  
  
   
     
        
     
  
 
Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2015 decreased 1.2% to 34.6% from 35.8% in 2014. The decrease in comparative rental equipment dollar 
utilization was the result of a decrease in rental equipment time utilization, which was partially offset by the 1.3% increase in average 
rental rates. Rental equipment time utilization as a percentage of original equipment cost was approximately 70.9% for the year ended 
December 31, 2015 compared to 72.2% for the year ended December 31, 2014, a decrease of approximately 2.3%. The decrease in 
equipment rental time utilization based on original equipment cost is largely reflective of extreme winter weather in the first quarter of 
2015 and unusually inclement weather conditions in the second quarter of 2015 in many of our regions, combined with decreased 
rental activity among the Company’s customers operating in the oil and gas markets during 2015. Rental equipment time utilization 
based on the number of rental equipment units available for rent was 67.9% for the year ended December 31, 2015 compared to 66.9% 
in the same period last year, an increase of approximately 1.0%.  

New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2015 decreased approximately $89.9 

million, or 27.4%, to $238.2 million from $328.0 million in 2014, largely as a result of an $81.6 million decrease in new crane sales. 
The decrease in new crane sales is due primarily to decreased demand for new cranes among the Company’s customers operating in 
the oil and gas markets. Sales of new aerial work platform equipment decreased $7.8 million and sales of new earthmoving equipment 
decreased $5.1 million, while sales of new lift trucks decreased $0.4 million. Partially offsetting these decreases in new equipment 
sales was an increase of $5.0 million in new other equipment revenues. 

Used Equipment Sales Revenues. Our used equipment sales decreased approximately $4.8 million, or 3.9%, to $118.3 million for 
the year ended December 31, 2015, from $123.2 million for the same period in 2014. Sales of used cranes decreased $3.5 million and 
sales of used aerial work platform equipment decreased $1.6 million. Used earthmoving equipment and used lift trucks revenues 
decreased $0.9 million and $0.7 million, respectively. Partially offsetting these decreases was an increase in sales of used other 
equipment of $1.9 million. The overall decrease in used equipment sales for the year is largely due to the Company having a younger 
fleet compared to last year, in particular during the first half of the current year, resulting in less equipment being at an age at which it 
is typically sold in the normal fleet life cycle. 

Parts Sales Revenues. Our parts sales revenues decreased $2.6 million, or 2.3%, to $111.1 million for the year ended 

December 31, 2015 from $113.7 million for the same period in 2014. The decrease in parts revenues was driven primarily by lower 
demand for crane parts. 

Services Revenues. Our services revenues for the year ended December 31, 2015 increased $2.7 million, or 4.3%, to $64.0 million 

from $61.3 million in the same period last year. The increase in services revenues was due to higher demand for equipment services 
compared to last year. 

Non-Segmented Other Revenues. Our non-segmented other revenues consisted primarily of equipment support activities including 

transportation, hauling, parts freight and damage waiver charges. For the year ended December 31, 2015, our other revenues were 
$65.2 million, an increase of approximately $5.1 million, or 8.6%, from $60.1 million in 2014. The increase was primarily due to an 
increase in hauling revenues and higher damage waiver income associated with our increased equipment rental activity. 

Gross Profit. 

For the Year Ended 
December 31,

2015 

2014 

Total Dollar 
Change 
Increase 
(Decrease) 

Total 
Percentage 
Change 
Increase
(Decrease) 

(in thousands, except percentages) 

Segment Gross Profit: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented revenues .................................................................    
Total gross profit ....................................................................   $

208,985    $
25,937     
37,000     
30,303     
42,261     
1,246     
345,732    $

196,139      $ 
38,510        
38,237        
32,626        
39,785        
2,641        
347,938      $ 

12,846     
(12,573)    
(1,237)    
(2,323)    
2,476     
(1,395)    
(2,206)    

6.5%
(32.6)%
(3.2)%
(7.1)%
6.2%
(52.8)%
(0.6)%

35 

 
 
  
  
    
    
  
  
  
    
    
    
  
  
  
  
   
     
        
     
  
 
Total Gross Profit. Our total gross profit was $345.7 million for the year ended December 31, 2015 compared to $347.9 million 
for the year ended December 31, 2014, a decrease of $2.2 million, or 0.6%. Total gross profit margin for the year ended December 31, 
2015 was approximately 33.2%, an increase of 1.3% from the 31.9% gross profit margin for the same period in 2014. Gross profit and 
gross margin for all reportable segments and non-segmented other revenues are further described below. 

Equipment Rentals Gross Profit. Our gross profit from equipment rentals for the year ended December 31, 2015 increased 
approximately $12.8 million, or 6.5%, to $209.0 million from $196.1 million in 2014. The increase in equipment rentals gross profit 
was the result of a $38.9 million increase in rental revenues for the year ended December 31, 2015, which was partially offset by a 
$10.1 million increase in rental expenses and a $16.0 million increase in rental equipment depreciation expense. The increase in rental 
expenses and rental equipment depreciation expense was due to a larger average fleet size during 2015 compared to 2014, especially 
in the first three quarters of 2015. Gross profit margin on equipment rentals for the year ended December 31, 2015 was 47.2%, down 
1.3% from 48.5% for the same period in 2014, as a result of higher rental expenses and an increase in depreciation expenses. As a 
percentage of equipment rental revenues, rental expenses were 16.3% for the year ended December 31, 2015 compared to 15.3% for 
the same period last year, an increase of 1.0%. This percentage increase was primarily attributable to the larger fleet size noted above 
and to a lesser extent, a higher percentage of rental expenses as a percentage of rental revenues in our oil and gas markets due to lower 
comparative rental revenues in those markets. Depreciation expense was 36.6% of equipment rental revenues for the year ended 
December 31, 2015 compared to 36.2% for the same period last year, up 0.4%, as a result of the larger fleet size. 

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2015 decreased $12.6 
million, or 32.6%, to $25.9 million compared to $38.5 million for the same period in 2014 on a decrease in total new equipment sales 
of $89.9 million. Gross profit margin on new equipment sales for the year ended December 31, 2015 was 10.9%, a decrease of 0.8% 
from 11.7% in the same period in 2014, as a result of the mix of new equipment sold and lower gross margins on new crane and 
earthmoving equipment sales. 

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2015 decreased 
approximately $1.2 million, or 3.2%, to $37.0 million from $38.2 million in the same period in 2014 on a decrease in used equipment 
sales of $4.8 million. Gross profit margin on used equipment sales for the year ended December 31, 2015 was 31.3%, up 
approximately 0.3% from 31.0% for the same period last year, primarily as a result of higher margins on sales of used aerial work 
platform equipment. Our used equipment sales from the rental fleet, which comprised approximately 84.1% and 82.3% of our used 
equipment sales for the years ended December 31, 2015 and 2014, respectively, were approximately 154.5% and 154.3% of net book 
value for the years ended December 31, 2015 and 2014, respectively. 

Parts Sales Gross Profit. For the year ended December 31, 2015, our parts sales revenue gross profit decreased $2.3 million, or 

7.1%, to $30.3 million from $32.6 million for the same period in 2014 on a $2.6 million decrease in parts sales revenues. Gross profit 
margin on parts sales for the year ended December 31, 2015 was 27.3%, a decrease of 1.4% from 28.7% in the same period in 2014, 
as a result of the mix of parts sold. 

Services Revenues Gross Profit. For the year ended December 31, 2015, our services revenues gross profit increased $2.5 million, 
or 6.2%, to $42.3 million from $39.8 million for the same period in 2014 on a $2.7 million increase in services revenues. Gross profit 
margin on services revenues for the year ended December 31, 2015 was 66.1%, up 1.2% from 64.9% in the same period in 2014, as a 
result of our services revenues mix. 

Non-Segmented Other Revenues Gross Profit. Our non-segmented other revenues gross profit decreased $1.4 million, or 52.8%, 
to $1.2 million for the year ended December 31, 2015 from $2.6 million for the same period in 2014 on a $5.1 million in increase in 
non-segmented other revenues. Gross margin for the year ended December 31, 2015 was 1.9% compared to a gross margin of 4.4% in 
the same period last year, a decrease of 2.5%, primarily reflective of higher costs and lower margins on hauling revenues, which were 
impacted by higher equipment transfer costs in the current period, especially in the first six months of the current year, compared to 
last year. 

Selling, General and Administrative Expenses. SG&A expenses increased $13.7 million, or 6.7%, to $220.2 million for the year 

ended December 31, 2015 compared to $206.5 million for the year ended December 31, 2014. The net increase in SG&A expenses 
was attributable to several factors. Employee wages, incentives and benefits increased $4.2 million, primarily as a result of higher 
salaries, wages and payroll taxes stemming primarily from a larger workforce. Professional and other service fees increased $1.2 
million. Warranty and miscellaneous third party services costs increased $1.5 million. Facility costs increased $1.8 million while other 
leasing costs increased $1.1 million. Depreciation and amortization expense increased $1.2 million and liability insurance costs 
increased $1.0 million. Promotional and marketing related expenses increased $0.7 million and supplies expense increased $0.4 
million. Bad debt expense increased $0.6 million. Stock-based compensation expense was $2.7 million, $2.6 million and $2.6 million 
for the years ended December 31, 2015, 2014 and 2013, respectively. Of the $13.7 million increase in total SG&A expenses and the 
specific increases noted above, approximately $4.4 million of the increase was attributable to branches opened since December 31, 

36 

 
2013 with less than 12 full comparable months of operation in either or both of the years ended December 31, 2014 and 2015. As a 
percentage of total revenues, SG&A expenses were 21.2% for the year ended December 31, 2015, an increase of 2.3% from 18.9% for 
the same period last year, primarily as a result of the current year decrease in total revenues (driven primarily by the decrease in new 
equipment sales revenues) combined with the increase in costs noted above. 

Other Income (Expense). For the year ended December 31, 2015, our net other expenses increased $1.5 million to $52.6 million 
compared to $51.1 million for the same period in 2014. The increase was the result of approximately $1.7 million increase in interest 
expense to $54.0 million for the year ended December 31, 2015 compared to approximately $52.4 million for the same period in 2014. 
The increase in interest expense is substantially due to higher interest costs of $1.5 million on the Credit Facility (as defined below) as 
a result of higher average borrowings in 2015 compared to 2014, combined with increased unused commitment fees as a result of the 
February 2015 amendment to the Credit Facility, which increased borrowing availability by $200 million. Additionally, interest 
expense on manufacturing flooring plans payable increased $0.2 million. Miscellaneous other income increased $0.2 million to $1.5 
million for the year ended December 31, 2015, compared to $1.3 million for the same period last year. 

Income Taxes. We recorded income tax expense of $31.4 million for the year ended December 31, 2015 compared to income tax 

expense of approximately $37.5 million for the year ended December 31, 2014. Our effective income tax rate was approximately 
41.5% for the year ended December 31, 2015 compared to 40.5% for the same period last year. The increase in our effective tax rate is 
primarily due to a decrease in favorable permanent differences in the relation to current year pre-tax income and state income tax 
discrete items. Based on available evidence, both positive and negative, we believe it is more likely than not that our deferred tax 
assets at December 31, 2015 are fully realizable through future reversals of existing taxable temporary differences and future taxable 
income, and are not subject to any limitations. 

Year Ended December 31, 2014 Compared to the Year Ended December 31, 2013 

Revenues. 

Segment revenues: 

For the Year Ended 
December 31, 

2014 

2013 

Total 
Dollar 
Increase 

Total 

  Percentage 

Increase 

(in thousands, except percentages) 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented other revenues ........................................................    

404,110    $
328,036     
123,173     
113,732     
61,292     
60,069     
Total revenues ........................................................................   $ 1,090,412    $

338,935      $ 
294,768        
141,560        
103,174        
56,694        
52,625        
987,756      $ 

65,175     
33,268     
(18,387)    
10,558     
4,598     
7,444     
102,656     

19.2%
11.3%
(13.0)%
10.2%
8.1%
14.1%
10.4%

Total Revenues. Our total revenues were approximately $1.1 billion for the year ended December 31, 2014 compared to $987.8 

million for the year ended December 31, 2013, an increase of approximately $102.7 million, or 10.4%, driven in part by the 
accelerating recovery in commercial construction markets in the Gulf Coast and the other regions in which we operated during 2014. 
Revenues for our reportable segments and non-segmented other revenues are further discussed below. 

Equipment Rental Revenues. Our revenues from equipment rentals for the year ended December 31, 2014 increased $65.2 million, 

or 19.2%, to $404.1 million from $338.9 million in 2013. Rental revenues from aerial work platforms increased approximately $39.7 
million, while rental revenues from earthmoving equipment increased $14.5 million. Other equipment rentals increased $6.1 million, 
while crane and lift truck rental revenues increased $4.2 million and $0.7 million, respectively. Our average rental rates for the year 
ended December 31, 2014 increased 2.8% compared to the year ended December 31, 2013. 

37 

 
 
  
 
     
 
 
  
  
 
     
 
  
  
 
 
 
     
 
 
  
  
 
  
   
     
        
     
  
 
Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2014 increased 0.1% to 35.8% from 35.7% in 2013. The slight increase in comparative rental equipment 
dollar utilization was primarily driven by an increase in rental equipment time utilization combined with a 2.8% increase in average 
rental rates. Rental equipment time utilization as a percentage of original equipment cost was approximately 72.2% for the year ended 
December 31, 2014 compared to 70.8% for the year ended December 31, 2013, an increase of approximately 1.4%. Rental equipment 
time utilization based on the number of rental equipment units available for rent was 66.9% for the year ended December 31, 2014 
compared to 65.7% in the same period last year, an increase of approximately 1.2%. The increase in equipment rental time utilization 
based on original equipment cost and based on the number of units available for rent is reflective of increased equipment rental 
demand during 2014. 

New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2014 increased approximately $33.3 

million, or 11.3%, to $328.0 million from $294.8 million in 2013. Sales of new cranes increased $14.6 million and sales of new 
earthmoving equipment increased $10.9 million. Sales of new aerial work platform equipment increased $6.1 million, while sales of 
new other equipment increased $2.3 million. Sales of new lift trucks decreased approximately $0.7 million. 

Used Equipment Sales Revenues. Our used equipment sales decreased $18.4 million, or 13.0%, to $123.2 million for the year 
ended December 31, 2014, from $141.6 million for the same period in 2013. Sales of used cranes decreased $14.3 million and sales of 
used aerial work platform equipment decreased $7.3 million. Partially offsetting these decreases were increases in sales of used 
earthmoving equipment, used lift trucks and used other equipment of $2.3 million, $0.8 million and $0.1 million, respectively. The 
decrease in used equipment sales is largely due to the Company having a younger fleet during 2014, resulting in less equipment being 
at an age at which it is typically sold in the normal fleet life cycle. 

Parts Sales Revenues. Our parts sales revenues increased approximately $10.5 million, or 10.2%, to $113.7 million for the year 

ended December 31, 2014 from $103.2 million for the same period in 2013. The increase in parts revenues was due to higher demand 
for parts in 2014 compared to last year. 

Services Revenues. Our services revenues for the year ended December 31, 2014 increased $4.6 million, or 8.1%, to $61.3 million 

from $56.7 million in the same period last year. The increase in services revenues was due to higher demand for services in 2014 
compared to last year. 

Non-Segmented Other Revenues. Our non-segmented other revenues consisted primarily of equipment support activities including 

transportation, hauling, parts freight and damage waiver charges. For the year ended December 31, 2014, our other revenues were 
$60.1 million, an increase of approximately $7.4 million, or 14.1%, from $52.6 million in 2013. The increase was primarily due to an 
increase in hauling revenues and higher damage waiver income associated with our increased equipment rental activity in 2014. 

Gross Profit. 

For the Year Ended 
December 31, 

2014 

2013 

Total 

      Total Dollar 

  Percentage 

Change 
Increase 

Change 
Increase

(in thousands, except percentages) 

Segment Gross Profit: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented revenues .................................................................    
Total gross profit ....................................................................   $

196,139    $
38,510     
38,237     
32,626     
39,785     
2,641     
347,938    $

161,649      $ 
31,881        
40,867        
28,933        
35,660        
2,846        
301,836      $ 

34,490     
6,629     
(2,630)    
3,693     
4,125     
(205)    
46,102     

21.3%
20.8%
(6.4)%
12.8%
11.6%
(7.2)%
15.3%

Total Gross Profit. Our total gross profit was $347.9 million for the year ended December 31, 2014 compared to $301.8 million 

for the year ended December 31, 2013, an increase of $46.1 million, or 15.3%. Total gross profit margin for the year ended 
December 31, 2014 was 31.9%, an increase of 1.3% from the 30.6% gross profit margin for the same period in 2013. Gross profit and 
gross margin for all reportable segments and non-segmented other revenues are further described below. 

38 

 
 
  
 
       
  
 
  
  
 
 
  
  
 
 
 
     
 
 
  
  
 
  
   
     
        
     
  
 
Equipment Rentals Gross Profit. Our gross profit from equipment rentals for the year ended December 31, 2014 increased $34.5 

million, or 21.3%, to $196.1 million from $161.6 million in 2013. The increase in equipment rentals gross profit was the result of a 
$65.2 million increase in rental revenues for the year ended December 31, 2014, which was partially offset by a $6.6 million increase 
in rental expenses and a $24.2 million increase in rental equipment depreciation expense. The increase in rental expenses and rental 
equipment depreciation expense was due to a larger fleet size in 2014 compared to 2013. As a percentage of equipment rental 
revenues, rental expenses were 15.3% for the year ended December 31, 2014 compared to 16.4% for the same period last year. This 
percentage decrease was primarily attributable to the increase in comparative rental revenues. Depreciation expense was 36.2% of 
equipment rental revenues for the year ended December 31, 2014 compared to 36.0% for the same period last year, up 0.2%, as a 
result of an increase in the volume of rental purchase option agreements during 2014. 

Gross profit margin on equipment rentals for the year ended December 31, 2014 was 48.5%, up 0.8% from 47.7% for the same 
period in 2013. This gross profit margin improvement was primarily due to the increase in comparative rental revenues resulting from 
higher average rental rates and the increase in time utilization for the year ended December 31, 2014 compared to the year ended 
December 31, 2013, combined with the decrease in rental expenses as a percentage of equipment rental revenues. 

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2014 increased $6.6 
million, or 20.8%, to $38.5 million compared to $31.9 million for the same period in 2013 on an increase in total new equipment sales 
of $33.3 million. Gross profit margin on new equipment sales for the year ended December 31, 2014 was 11.7%, an increase of 0.9% 
from 10.8% in the same period in 2013, primarily reflecting higher margins on new crane and new earthmoving equipment sales in 
2014. 

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2014 decreased 
approximately $2.6 million, or 6.4%, to $38.2 million from $40.9 million in the same period in 2013 on a decrease in used equipment 
sales of $18.4 million. Gross profit margin on used equipment sales for the year ended December 31, 2014 was 31.0%, up 
approximately 2.1% from 28.9% for the same period last year, primarily as a result of higher margins on sales of used earthmoving 
equipment and used aerial work platform equipment. Our used equipment sales from the rental fleet, which comprised approximately 
82.3% and 80.9% of our used equipment sales for the years ended December 31, 2014 and 2013, respectively, were approximately 
154.3% and 150.8% of net book value for the years ended December 31, 2014 and 2013, respectively. 

Parts Sales Gross Profit. For the year ended December 31, 2014, our parts sales revenue gross profit increased $3.7 million, or 

12.8%, to $32.6 million from $28.9 million for the same period in 2013 on a $10.6 million increase in parts sales revenues. Gross 
profit margin on parts sales for the year ended December 31, 2014 was 28.7%, an increase of 0.7% from 28.0% in the same period in 
2013, as a result of the mix of parts sold. 

Services Revenues Gross Profit. For the year ended December 31, 2014, our services revenues gross profit increased $4.1 million, 
or 11.6%, to $39.8 million from $35.7 million for the same period in 2013 on a $4.6 million increase in services revenues. Gross profit 
margin on services revenues for the year ended December 31, 2014 was 64.9%, up 2.0% from 62.9% in the same period in 2013, as a 
result of our services revenues mix. 

Non-Segmented Other Revenues Gross Profit. Our non-segmented other revenues gross profit decreased $0.2 million, or 7.2%, to 
$2.6 million for the year ended December 31, 2014 from $2.8 million for the same period in 2013 on a $7.4 million in increase in non-
segmented other revenues. Gross margin for the year ended December 31, 2014 was 4.4% compared to a gross margin of 5.4% in the 
same period last year, a decrease of 1.0%, primarily reflective of lower hauling gross margins in 2014. 

Selling, General and Administrative Expenses. SG&A expenses increased $17.4 million, or 9.2%, to $206.5 million for the year 

ended December 31, 2014 compared to $189.1 million for the year ended December 31, 2013. The net increase in SG&A expenses 
was attributable to several factors. Employee wages, incentives and benefits increased $10.0 million as a result of higher salaries, 
wages and payroll taxes stemming primarily from a larger workforce and an increase in commission and incentive pay that resulted 
from higher revenues and profits. Legal and professional fees increased $2.2 million and liability insurance costs increased $1.3 
million. Depreciation expense increased $1.2 million. Facility and utility related expenses increased $1.3 million. Warranty related 
costs increased $0.9 million and promotional expenses increased $0.5 million. Stock-based compensation expense was $2.6 million in 
each of the years ended December 31, 2014 and 2013. Of the $17.4 million increase in SG&A expenses, approximately $2.8 million 
of the increase was attributable to branches opened since December 31, 2012 with less than 12 full comparable months of operations 
in either or both of the years ended December 31, 2013 and 2014. As a percentage of total revenues, SG&A expenses were 18.9% for 
the year ended December 31, 2014, a decrease of 0.2% from 19.1% for the same period last year. 

39 

 
Other Income (Expense). For the year ended December 31, 2014, our net other expenses increased approximately $0.9 million to 
$51.1 million compared to $50.2 million for the same period in 2014. The increase was the result of a $1.0 million increase in interest 
expense to $52.4 million for the year ended December 31, 2014 compared to $51.4 million for the same period in 2014, which was 
partially offset by a $0.1 million increase in other income. The increase in interest expense is the net result of an approximately $0.7 
million increase in expense related to our senior unsecured notes due to the increase in the aggregate principal amount of these notes 
from $530 million to $630 million on February 4, 2013 combined with a $0.8 million increase in interest expense on our senior 
secured credit facility resulting from an increase in average borrowings in 2014 compared to 2013. These interest expense increases 
were partially offset by a $0.5 million decrease in interest expense related to lower average borrowing rates on manufacturing flooring 
plans used to finance inventory purchases resulting from lower average interest rates. 

Income Taxes. We recorded income tax expense of approximately $37.5 million for the year ended December 31, 2014 compared 

to income tax expense of $21.0 million for the year ended December 31, 2013. Our effective income tax rate was 40.5% for the year 
ended December 31, 2014 compared to 32.3% for the same period last year. The increase in our effective tax rate is primarily due to a 
decrease in permanent differences related to tax deductible goodwill. We also recorded a reduction of book goodwill of approximately 
$0.9 million for the year ended December 31, 2013 for tax benefits realized from tax-deductible goodwill in excess of book goodwill. 
Based on available evidence, both positive and negative, we believe it is more likely than not that our deferred tax assets at 
December 31, 2014 are fully realizable through future reversals of existing taxable temporary differences and future taxable income, 
and are not subject to any limitations. 

Liquidity and Capital Resources 

Cash Flow from Operating Activities. For the year ended December 31, 2015, the cash provided by our operating activities was 
$206.6 million. Our reported net income of $44.3 million, when adjusted for non-cash income and expense items, such as depreciation 
and amortization, (including net amortization (accretion) of note discount (premium)), deferred income taxes, provision for losses on 
accounts receivable, provision for inventory obsolescence, stock-based compensation expense and net gains on the sale of long-lived 
assets, provided positive cash flows of $231.1 million. These cash flows from operating activities were also positively impacted by a 
$13.6 million decrease in receivables and a $13.5 million increase in accounts payable. Partially offsetting these positive cash flows 
were a $31.2 million decrease in manufacturing flooring plans payable and a $14.5 million increase in inventories. Accrued expenses 
payable and other liabilities decreased $5.0 million and prepaid expenses and other assets increased $0.9 million. 

For the year ended December 31, 2014, the cash provided by our operating activities was $158.3 million. Our reported net income 

of $55.1 million, when adjusted for non-cash income and expense items, such as depreciation and amortization, (including net 
amortization (accretion) of note discount (premium)), deferred income taxes, provision for losses on accounts receivable, provision for 
inventory obsolescence, stock-based compensation expense and net gains on the sale of long-lived assets, provided positive cash flows 
of $227.1 million. These cash flows from operating activities were also positively impacted by a $44.5 million increase in 
manufacturing flooring plans payable and a $6.1 million increase in accrued expenses payable and other liabilities. Partially offsetting 
these positive cash flows was an increase of $66.7 million in inventories as a result of increasing demand and improving sales of new 
equipment as compared to last year and a $35.2 million increase in receivables. Also decreasing our operating cash flows were a $14.4 
million decrease in accounts payable and a $3.1 million increase in prepaid expenses and other assets. 

Cash Flow from Investing Activities. For the year ended December 31, 2015, cash provided by our investing activities was 

exceeded by cash used in our investing activities, resulting in net cash used in our investing activities of approximately $101.8 million. 
This was a result of purchases of rental and non-rental equipment totaling $205.6 million, which was partially offset by proceeds from 
the sale of rental and non-rental equipment of approximately $103.8 million. 

For the year ended December 31, 2014, cash provided by our investing activities was exceeded by cash used in our investing 
activities, resulting in net cash used in our investing activities of $296.6 million. This was a result of purchases of rental and non-
rental equipment totaling $401.7 million, which was partially offset by proceeds from the sale of rental and non-rental equipment of 
approximately $105.1 million. 

Cash Flow from Financing Activities. For the year ended December 31, 2015, cash provided by our financing activities was 

exceeded by cash used in our financing activities, resulting in net cash used in our financing activities of approximately $113.6 
million. Net payments under the Credit Facility totaled $75.1 million. We paid quarterly dividends in 2015 totaling $37.1 million. We 
paid deferred financing costs of $0.7 million and purchased $0.5 million of treasury stock. Capital lease payments totaled $0.2 million.  

40 

 
For the year ended December 31, 2014, cash provided by our financing activities was approximately $136.6 million. Net 

borrowings under the Credit Facility totaled $157.5 million. Partially offsetting these positive cash flows were deferred financing costs 
of $0.9 million and capital lease payments of $0.2 million. Purchases of treasury stock totaled $1.5 million. We also paid dividends 
totaling $18.3 million. As more fully described in our Quarterly Report on Form 10-Q for the three months ended September 30, 2012, 
the Company on September 19, 2012 paid a one-time special dividend of $7.00 per share on the then-outstanding common stock and 
dividends on nonvested stock at that time were to be paid upon vesting of those shares. On June 6, 2014, the Company paid all 
remaining dividends on those remaining novested shares of common stock totaling $0.7 million. On July 28, 2014 and November 12, 
2014, the Company announced quarterly cash dividends of $0.25 per share of common stock. On September 9, 2014 and December 9, 
2014, the Company paid the two announced dividends totaling approximately $17.6 million. 

Senior Unsecured Notes 

On August 20, 2012, the Company closed on its offering of $530 million aggregate principal amount of its 7% senior notes due 
2022 (the “New Notes”) in an unregistered offering. The New Notes and related guarantees were offered in a private placement solely 
to qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), or 
outside the United States to persons other than “U.S. persons” in compliance with Regulation S under the Securities Act. 

Net proceeds to the Company from the sale of the New Notes totaled approximately $520.7 million. The Company used a portion 
of the net proceeds from the sale of the New Notes to repurchase $158.7 million of the $250 million aggregate principal amount of its 
8 3/8% senior notes due 2016 (the “Old Notes”) in early settlement of a tender offer and consent solicitation (the “Tender Offer”) that 
the Company launched on August 6, 2012. Holders who tendered their Old Notes prior to the early tender deadline received $1,031.67 
per $1,000 principal amount of Old Notes tendered, plus accrued and unpaid interest to the date of repurchase. Having received the 
requisite consents from the holders of the Old Notes in the Tender Offer, the Company, certain of its subsidiaries and The Bank of 
New York Mellon Trust Company, N.A., as trustee, executed a supplemental indenture amending the indenture relating to the Old 
Notes. Also on August 20, 2012, the Company satisfied and discharged its obligations under the indenture relating to the Old Notes 
and issued a notice of redemption for the remaining outstanding principal amount of the Old Notes. On September 19, 2012, the 
Company redeemed the remaining $91.3 million principal amount outstanding of the Old Notes at a redemption price equal to 
102.792% of the aggregate principal amount of the Old Notes being redeemed, plus accrued and unpaid interest on the Old Notes to 
the redemption date. 

The Company used the remaining net proceeds of the offering of the New Notes to pay on September 19, 2012 a special, one-time 

cash dividend. Actual dividends paid totaled approximately $244.4 million, representing $7.00 per share paid on 34,911,455 
outstanding shares of Common Stock of the Company. Dividends on 232,431 outstanding shares of non-vested common stock at the 
dividend declaration date totaling approximately $1.5 million, net of forfeitures, were subsequently paid in 2013 upon vesting of those 
shares pursuant to their respective stock awards’ terms and conditions and in 2014 as noted above on page 21 in “Dividends”. 

In connection with the above transactions, the Company recorded a one-time loss on the early extinguishment of debt of 

approximately $10.2 million, or approximately $6.6 million after-tax, reflecting payment of $5.0 million of tender premiums and $2.6 
million to redeem the Old Notes that remained outstanding following completion of the Tender Offer, combined with the write-off of 
approximately $2.6 million of unamortized deferred financing costs related to the Old Notes. Transaction costs incurred in connection 
with the offering of the New Notes totaled approximately $1.7 million. 

The New Notes were issued at par and require semiannual interest payments on March 1 and September 1 of each year, 

commencing on March 1, 2013. No principal payments are due until maturity (September 1, 2022). 

The New Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices plus 
accrued and unpaid interest to the date of redemption. We may redeem up to 35% of the aggregate principal amount of the New Notes 
before September 1, 2015 with the net cash proceeds from certain equity offerings. We may also redeem the New Notes prior to 
September 1, 2017 at a specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The New Notes rank equally in right of payment to all of our existing and future senior indebtedness and rank senior to any of our 
subordinated indebtedness. The New Notes are unconditionally guaranteed on a senior unsecured basis by all of our current and future 
significant domestic restricted subsidiaries. In addition, the New Notes are effectively subordinated to all of our and the guarantors’ 
existing and future secured indebtedness, including the Credit Facility, to the extent of the assets securing such indebtedness, and are 
structurally subordinated to all of the liabilities and preferred stock of any of our subsidiaries that do not guarantee the New Notes. 

If we experience a change of control, we will be required to offer to purchase the New Notes at a repurchase price equal to 101% 

of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

41 

 
On February 4, 2013, the Company closed on its offering of $100 million aggregate principal amount of Add-on Notes in an 
unregistered offering through a private placement. The Add-on Notes were priced at 108.5% of the principal amount. Net proceeds 
from the offering of the Add-on Notes, including accrued interest from August 20, 2012 totaled approximately $110.4 million. The 
Company used the proceeds from the offering to repay indebtedness outstanding under its Credit Facility and for the payment of fees 
and expenses related to the offering. 

The Add-on Notes were issued as additional notes under an indenture dated as of August 20, 2012, pursuant to which the 

Company previously issued the New Notes as described above. The Add-on Notes have identical terms to, rank equally with and form 
a part of a single class of securities with the New Notes. 

In order to satisfy our obligations under two separate registration rights agreements, one entered into between the Company, the 

guarantors of the New Notes and the initial purchasers of the New Notes, and the other entered into between the Company, the 
guarantors of the Add-on Notes and the initial purchaser of the Add-on Notes, we commenced an offering on April 1, 2013 to 
exchange the New Notes and guarantees and the Add-on Notes and guarantees for registered, publicly tradable notes and guarantees 
that have terms identical in all material respects to the New Notes and the Add-on Notes (except that the exchange notes will not 
contain any transfer restrictions). This exchange offer closed on April 30, 2013. 

Senior Secured Credit Facility 

We and our subsidiaries are parties to a $602.5 million senior secured credit facility (the “Credit Facility”) with General Electric 

Capital Corporation as agent, and the lenders named therein. 

On May 21, 2014, we amended, extended and restated the Credit Facility by entering into the Fourth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, the other credit parties named therein, the lenders named therein, General Electric 
Capital Corporation, as administrative agent, Bank of America, N.A. as co-syndication agent and documentation agent, Wells Fargo 
Capital Finance, LLC, as co-syndication agent and Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner. 

The Amended and Restated Credit Agreement, among other things, (i) extends the maturity date of the Credit Facility from 
February 29, 2017 to May 21, 2019, (ii) increases the uncommitted incremental revolving capacity from $130 million to $150 million, 
(iii) permits a like-kind exchange program under Section 1031 of the Internal Revenue Code of 1986, as amended, (iv) provides that 
the unused commitment fee margin will be either 0.50%, 0.375% or 0.25%, depending on the ratio of the average of the daily closing 
balances of the aggregate revolving loans, swing line loans and letters of credit outstanding during each month to the aggregate 
commitments for the revolving loans, swing line loans and letters of credit, (v) lowers the interest rate (a) in the case of index rate 
revolving loans, to the index rate plus an applicable margin of 0.75% to 1.25% depending on the leverage ratio and (b) in the case of 
LIBOR revolving loans, to LIBOR plus an applicable margin of 1.75% to 2.25%, depending on the leverage ratio, (vi) lowers the 
margin applicable to the letter of credit fee to between 1.75% and 2.25%, depending on the leverage ratio, and (vii) permits, under 
certain conditions, for the payment of dividends and/or stock repurchases or redemptions on the capital stock of the Company of up to 
$75 million per calendar year and further additionally permits the payment of the special cash dividend of $7.00 per share previously 
declared by the Company on August 20, 2012 to the holders of outstanding restricted stock of the Company following the declared 
payment date with such permission not tied to the vesting of such restricted stock (which includes the Company’s payment in June 
2014 of all amounts that remained payable to the holders of the restricted stock of the Company with respect to such special dividend 
that was otherwise payable following the applicable vesting dates in May and July 2014 and 2015). 

On February 5, 2015, we entered into an amendment to the Credit Facility which increased the total amount of revolving loan 

commitments under the Amended and Restated Credit Agreement from $402.5 million to $602.5 million. 

At December 31, 2015, the Company could borrow up to an additional $410.4 million and remain in compliance with the debt 
covenants under the Company’s credit facility. At December 31, 2015, the interest rate on the Credit Facility was based on LIBOR 
plus 200 basis points and the U.S. Prime Rate plus 100 basis points. The weighted average interest rate at December 31, 2015 was 
approximately 2.6%. At February 18, 2016, we had $419.0 million of available borrowings under our Credit Facility, net of $7.7 
million of outstanding letters of credit. 

42 

 
Cash Requirements Related to Operations 

Our principal sources of liquidity have been from cash provided by operating activities and the sales of new, used and rental fleet 

equipment, proceeds from the issuance of debt, and borrowings available under the Credit Facility. Our principal uses of cash have 
been to fund operating activities and working capital (including new and used equipment inventories), purchases of rental fleet 
equipment and property and equipment, fund payments due under facility operating leases and manufacturer flooring plans payable, 
and to meet debt service requirements. In the future, we may pursue additional strategic acquisitions and seek to open new start-up 
locations. We anticipate that the above described uses will be the principal demands on our cash in the future. 

The amount of our future capital expenditures will depend on a number of factors including general economic conditions and 

growth prospects. Our gross rental fleet capital expenditures for the year ended December 31, 2015 were approximately $230.2 
million, including $51.4 million of non-cash transfers from new and used equipment to rental fleet inventory. Our gross property and 
equipment capital expenditures for the year ended December 31, 2015 were $26.8 million. In response to changing economic 
conditions, we believe we have the flexibility to modify our capital expenditures by adjusting them (either up or down) to match our 
actual performance. 

To service our debt, we will require a significant amount of cash. Our ability to pay interest and principal on our indebtedness 

(including the New Notes and the Add-on Notes, the Credit Facility and our other indebtedness), will depend upon our future 
operating performance and the availability of borrowings under the Credit Facility and/or other debt and equity financing alternatives 
available to us, which will be affected by prevailing economic conditions and conditions in the global credit and capital markets, as 
well as financial, business and other factors, some of which are beyond our control. Based on our current level of operations and given 
the current state of the capital markets, we believe our cash flow from operations, available cash and available borrowings under the 
Credit Facility will be adequate to meet our future liquidity needs for the foreseeable future. As of February 18, 2016, we had $419.0 
million of available borrowings under the Credit Facility, net of $7.7 million of outstanding letters of credit. 

We cannot provide absolute assurance that our future cash flow from operating activities will be sufficient to meet our long-term 

obligations and commitments. If we are unable to generate sufficient cash flow from operating activities in the future to service our 
indebtedness and to meet our other commitments, we will be required to adopt one or more alternatives, such as refinancing or 
restructuring our indebtedness, selling material assets or operations or seeking to raise additional debt or equity capital. Given current 
economic and market conditions, including the significant disruptions in the global capital markets, we cannot assure investors that 
any of these actions could be effected on a timely basis or on satisfactory terms or at all, or that these actions would enable us to 
continue to satisfy our capital requirements. In addition, our existing debt agreements, including the Credit Facility and the indenture 
governing the New Notes and the Add-on Notes, as well as any future debt agreements, contain or may contain restrictive covenants, 
which may prohibit us from adopting any of these alternatives. Our failure to comply with these covenants could result in an event of 
default which, if not cured or waived, could result in the acceleration of all of our debt. 

Quarterly Dividend 

On each of February 13, 2015 and May 18, 2015, the Company announced a quarterly dividend of $0.25 per share to stockholders 
of record, which were paid on March 9, 2015 and June 9, 2015, respectively, totaling approximately $17.6 million. On each of July 27, 
2015 and November 11, 2015, the Company’s Board of Directors declared a quarterly dividend of $0.275 per share, an increase of 
$0.025 compared to the first and second quarters, which were paid on September 9, 2015 and December 9, 2015, respectively, totaling 
approximately $19.5 million for the year ended December 31, 2015. On February 12, 2016, the Company announced a quarterly 
dividend of $0.275 per share to stockholders of record as of the close of business on February 23, 2016, which is to be paid on 
March 9, 2016.  

The Company intends to continue to pay regular quarterly cash dividends; however, the declaration of any subsequent dividends 

is discretionary and will be subject to a final determination by the Board of Directors each quarter after its review of, among other 
things, business and market conditions. 

Seasonality 

Although we believe our business is not materially impacted by seasonality, the demand for our rental equipment tends to be 
lower in the winter months. The level of equipment rental activities is directly related to commercial and industrial construction and 
maintenance activities. Therefore, equipment rental performance will be correlated to the levels of current construction activities. The 
severity of weather conditions can have a temporary impact on the level of construction activities. Adverse weather has a seasonal 
impact in parts of the markets we serve, including our Intermountain region, particularly in the winter months. 

43 

 
Equipment sales cycles are also subject to some seasonality with the peak selling period during the spring season and extending 

through the summer. Parts and services activities are typically less affected by changes in demand caused by seasonality. 

Certain Information Concerning Off-Balance Sheet Arrangements 

An off-balance sheet arrangement is any transaction, agreement or other contractual arrangement involving an unconsolidated 
entity under which a company has (1) made guarantees, (2) a retained or a contingent interest in transferred assets, (3) an obligation 
under derivative instruments classified as equity or (4) any obligation arising out of a material variable interest in an unconsolidated 
entity that provides financing, liquidity, market risk or credit risk support to the Company, or that engages in leasing, hedging or 
research and development arrangements with the Company. 

We have no off-balance sheet arrangements as described above. Further, we do not have any relationships with unconsolidated 

entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have 
been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. We 
are, therefore, not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such 
relationships. We have also evaluated our relationships with related parties and determined that none of the related party interests 
represent variable interest entities pursuant to ASC 810, Consolidation. 

In the normal course of our business activities, we may lease real estate, rental equipment and non-rental equipment under 

operating leases. See “Contractual and Commercial Commitments” below. 

Contractual and Commercial Commitments 

Our contractual obligations and commercial commitments principally include obligations associated with our outstanding 

indebtedness and interest payments as of December 31, 2015. 

Total 

2016 

  2017-2018 

      2019-2020 

  Thereafter 

Payments Due by Year 

630,000    $
Senior unsecured notes payable ............................................   $
308,700     
Interest payments on senior unsecured notes (1) ...................    
184,857     
Credit Facility .......................................................................    
21,613     
Interest payments on Credit Facility (1) ................................    
2,629     
Capital lease obligations (including interest) (2) ..................    
135,011     
Operating leases (3) ..............................................................    
Other long-term obligations (4) ............................................    
62,433     
Total contractual cash obligations (5) ...................................   $ 1,345,243    $

(Amounts in thousands) 
—     $ 
88,200       
—       
12,744       
666       
26,993       
22,432       

—    $
88,200     
184,857     
2,497     
666     
20,940     
—     
151,035     $  297,160    $

—    $
44,100     
—     
6,372     
333     
13,717     
40,001     
104,523    $

630,000 
88,200 
— 
— 
964 
73,361 
— 
792,525   

(1)  Future interest payments are calculated based on the assumption that all debt remains outstanding until maturity. Interest on 

Credit Facility assumes the interest rate in effect at December 31, 2015 and includes the unused commitment fee.  

(2)  This includes capital leases for which the related liability has been recorded (including interest) at the present value of future 

minimum lease payments due under the leases. 

(3)  This includes total operating lease rental payments having initial or remaining non-cancelable lease terms longer than one year. 
(4)  Represents amounts due on manufacturer flooring plans payable, which are used to finance our purchases of inventory and 

rental equipment. 

(5)  We had an unrecognized tax benefit of approximately $6.0 million at December 31, 2015, which is not included in the table 

above as this amount relates to federal and state income taxes and any liability subsequently determined and potentially assessed 
by the taxing authorities but would be offset against our Net Operating Losses for the related tax years and no cash payment 
would be required. 

As of December 31, 2015, we had a standby letter of credit issued under our Credit Facility totaling $7.2 million. On January 1, 

2016, we renewed that letter of credit for $7.2 million and issued an additional letter of credit for $0.5 million, both for a one-year 
term, expiring on January 1, 2017. 

Inflation 

Although we cannot accurately anticipate the effect of inflation on our operations, we believe that inflation has not had for the 
three most recent fiscal years ended, and is not likely in the foreseeable future to have, a material impact on our results of operations. 

44 

 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
Acquisitions and Start-up Facilities 

We periodically engage in evaluations of potential acquisitions and start-up facilities. The success of our growth strategy depends, 

in part, on selecting strategic acquisition candidates at attractive prices and identifying strategic start-up locations. We expect to face 
competition for acquisition candidates, which may limit the number of acquisition opportunities and lead to higher acquisition costs. 
We may not have the financial resources necessary to consummate any acquisitions or to successfully open any new facilities in the 
future or the ability to obtain the necessary funds on satisfactory terms. For further information regarding our risks related to 
acquisitions, see Item 1A – Risk Factors of this Annual Report on Form 10-K. 

Recent Accounting Pronouncements 

In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-08, 
Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity (“ASU 2014-08”), which amended the 
FASB’s guidance for reporting discontinued operations and disposals of components of an entity under Accounting Standards 
Codification Subtopic 250-20. The guidance as amended by ASU 2014-08 raises the threshold for a disposal to qualify as a 
discontinued operation by requiring that a disposal representing a strategic shift that has (or will have) a major effect on an entity’s 
financial results or a business activity classified as held for sale be reported as such. The amendments also expand the disclosure 
requirements regarding the assets, liabilities, revenues and expenses of discontinued operations and add new disclosure requirements 
for individually significant dispositions that do not qualify as discontinued operations. The amendments became effective for us on 
January 1, 2015. The implementation of the amended guidance did not have a material impact on the Company’s consolidated 
financial statements. 

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). ASU 2014-09 

requires an entity to recognize revenue when it transfers promised goods or services to customers in an amount that reflects the 
consideration to which the entity expects to be entitled in exchange for those goods or services. In doing so, entities will need to use 
more judgment and make more estimates than under current guidance. These judgments and estimates may include identifying 
performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and 
allocating the transaction price to each separate performance obligation. ASU 2014-09 also requires an entity to disclose sufficient 
qualitative and quantitative information surrounding the nature, amount, timing and uncertainty of revenue and cash flows arising 
from contracts with customers. This ASU supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, and 
most industry-specific guidance throughout the Industry Topics of the Codification, and further permits the use of either a 
retrospective or cumulative effect transition method. This guidance will be effective for the Company for our 2017 fiscal year. 
However, on July 9, 2015, the FASB issued ASU No. 2015-14, delaying the effective date of the new revenue standard by one year, 
but reporting entities may choose to adopt the standard as of the original effective date. We expect to adopt ASU 2014-09 when 
effective and expect to use the modified retrospective application method. While evaluation of the new comprehensive standard is 
ongoing, we do not expect that the adoption of this standard will have a material impact on the Company’s consolidated financial 
statements.  

In June 2014, the FASB issued ASU No. 2014-12, Compensation - Stock Compensation: Accounting for Share-Based Payments 
When the Terms of an Award Provide that a Performance Target Could be Achieved after the Requisite Service Period ("ASU 2014-
12"). ASU 2014-12 requires that a performance target that affects vesting, and that could be achieved after the requisite service period, 
be treated as a performance condition. As such, the performance target should not be reflected in estimating the grant date fair value of 
the award. This ASU further clarifies that compensation cost should be recognized in the period in which it becomes probable that the 
performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite 
service has already been rendered. ASU 2014-12 is effective for interim and annual reporting periods beginning after December 15, 
2015. The Company does not anticipate that the adoption of this standard will have a material impact on its consolidated financial 
statements. 

In February 2015, FASB issued ASU No. 2015-02, Consolidation. The amendments in this update are effective for fiscal years 

and interim periods within those fiscal years, beginning after December 15, 2015.  The amendments in this update simplify the 
codification and reduce the number of consolidation models and place more emphasis on the risk of loss when determining controlling 
financial interests. The objective of this standard is to reduce cost and complexity and alleviate uncertainty while maintaining or 
improving the usefulness of information provided to the users of financial statements.  The adoption of this standard is not expected to 
impact our financial position or results of operations. 

In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs (“ASU 2015-03”), which 

requires debt issuance costs to be presented in the balance sheet as a direct deduction from the carrying value of the associated debt 
liability, consistent with the presentation of a debt discount. The guidance in the new standard is limited to the presentation of debt 
issuance costs and does not affect the recognition and measurement of debt issuance costs. In August 2015, the FASB issued ASU No. 
2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation and Subsequent Measurement of Debt Issuance Costs 

45 

 
Associated with Line-of-Credit Arrangements - Amendments to SEC Paragraphs Pursuant to Staff Announcements (“ASU 2015-15”). 
ASU 2015-15 amends Subtopic 835-30 to include that the SEC would not object to the deferral and presentation of debt issuance costs 
as an asset and subsequent amortization of debt issuance costs over the term of the line-of-credit arrangement, whether or not there are 
any outstanding borrowings on the line-of-credit arrangement. This guidance is effective for fiscal years and interim periods within 
those years beginning after December 15, 2015, and must be applied on a retrospective basis with early adoption permitted. We do not 
expect this guidance to have a significant impact on our consolidated financial statements. At December 31, 2015, approximately $1.8 
million of net debt issuance costs related to our senior unsecured notes payable were included in total assets as deferred financing 
costs in our consolidated balance sheet. Under the new guidance, the net debt issuance costs would reduce the total debt as presented 
in our consolidated balance sheet. 

In April 2015, the FASB issued ASU No. 2015-05, Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement 
(“ASU 2015-05”). The FASB decided to add guidance to Subtopic 350-40, Intangibles – Goodwill and Other – Internal Use Software, 
to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The amendments in this update 
provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing 
arrangement includes a software license, then the customer should account for the software license element of the arrangement 
consistent with the acquisition of other software licenses. If a cloud computing arrangement does not include a software license, the 
customer should account for the arrangement as a service contract. ASU 2015-05 is effective for financial statements issued for fiscal 
years beginning after December 15, 2015, and interim periods within those fiscal years. The adoption of this standard is not expected 
to have a material impact on the Company’s consolidated financial statements. 

In July 2015, the FASB issued ASU 2015-11, Inventory: Simplifying the Measurement of Inventory (“ASU 2015-11”). ASU 

2015-11 provides guidance on simplifying the measurement of inventory. The current standard is to measure inventory at lower of 
cost or market; where market could be replacement cost, net realizable value, or net realizable value less an approximately normal 
profit margin. ASU 2015-11 updates this guidance to measure inventory at the lower of cost or net realizable value; where net 
realizable value is considered to be the estimated selling price in the ordinary course of business, less reasonably predictable cost of 
completion, disposal, and transportation. This ASU is effective for annual and interim periods beginning after December 15, 2016, and 
should be applied prospectively with early adoption permitted at the beginning of an interim or annual reporting period. ASU 2015-11 
is not expected to have a material impact on the Company's financial position, results of operation, or cash flows. 

In September 2015, the FASB issued ASU 2015-16, Business Combinations (“ASU 2015-16”). ASU 2015-16 simplifies the 
accounting for adjustments made during the measurement period to provisional amounts recognized in a business combination. This 
guidance requires that an acquirer recognize provisional amounts that are identified during the measurement period in the period in 
which the adjustment amount is determined. The acquirer is required to also record, in the same period’s financial statements, the 
effect on earnings of changes in depreciation, amortization, or other income effects, if any, as a result of the change to the provisional 
amounts, calculated as if the accounting had been completed at the acquisition date. In addition, the acquirer is required to present 
separately on the face of the income statement or disclose in the notes to the financial statements the portion of the amount recorded in 
current period earnings by line item that would have been recorded in previous reporting periods if the adjustment to the provisional 
amounts had been recognized as of the acquisition date. ASU 2015-16 is effective for fiscal years and interim periods beginning after 
December 15, 2015, and requires prospective application. We expect to adopt this guidance when effective and do not expect this 
guidance to have a material impact on the Company’s consolidated financial statements. 

Item 7A. 

Quantitative and Qualitative Disclosures about Market Risk 

Our earnings may be affected by changes in interest rates since interest expense on the Credit Facility is currently calculated 
based upon the index rate plus an applicable margin of 1.00% to 1.50%, depending on the leverage ratio, in the case of index rate 
revolving loans and LIBOR plus an applicable margin of 2.00% to 2.50%, depending on the leverage ratio, in the case of LIBOR 
revolving loans. At December 31, 2015, we had total borrowings outstanding under the Credit Facility of approximately $184.9 
million. A 1.0% increase in the interest rate on the Credit Facility would result in approximately a $1.8 million increase in interest 
expense on an annualized basis. At February 18, 2016, we had $419.0 million of available borrowings under the Credit Facility, net of 
$7.7 million of outstanding letters of credit. We did not have significant exposure to changing interest rates as of December 31, 2015 
on the fixed-rate New Notes and Add-on Notes. Historically, we have not engaged in derivatives or other financial instruments for 
trading, speculative or hedging purposes, though we may do so from time to time if such instruments are available to us on acceptable 
terms and prevailing market conditions are accommodating. 

46 

 
 
 
 
 
Item 8. 

Financial Statements and Supplementary Data 

Index to consolidated financial statements of H&E Equipment Services, Inc. and Subsidiaries 

See note 16 to the consolidated financial statements for summarized quarterly financial data. 

Report of Independent Registered Public Accounting Firm ........................................................................................................   
Consolidated Balance Sheets as of December 31, 2015 and 2014 ...............................................................................................   
Consolidated Statements of Income for the years ended December 31, 2015, 2014 and 2013 ....................................................   
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2015, 2014 and 2013 ..............................   
Consolidated Statements of Cash Flows for the years ended December 31, 2015, 2014 and 2013 .............................................   
Notes to Consolidated Financial Statements ................................................................................................................................   

Page 

48
49
50
51
52
54

47 

 
  
 
 
Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders 
H&E Equipment Services, Inc. 
Baton Rouge, Louisiana 

We have audited the accompanying consolidated balance sheets of H&E Equipment Services, Inc. and subsidiaries as of 
December 31, 2015 and 2014 and the related consolidated statements of income, stockholders’ equity, and cash flows for each of the 
three years in the period ended December 31, 2015. In connection with our audits of the financial statements, we have also audited the 
financial statement schedule listed in Item 15(a)(2) of this annual report on Form 10-K. These financial statements and schedule are 
the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and 
schedules based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall 
presentation of the financial statements and schedules. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of 
H&E Equipment Services, Inc. and subsidiaries at December 31, 2015 and 2014, and the results of its operations and its cash flows for 
each of the three years in the period ended December 31, 2015, in conformity with accounting principles generally accepted in the 
United States of America. 

Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken 
as a whole, present fairly, in all material respects, the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), H&E 
Equipment Services, Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established in Internal 
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) 
and our report dated February 25, 2016, expressed an unqualified opinion thereon. 

/s/ BDO USA, LLP 

Dallas, Texas 
February 25, 2016 

48 

 
  
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
AS OF DECEMBER 31, 

Assets 

Cash ......................................................................................................................................    $
Receivables, net of allowance for doubtful accounts of $4,729 and $3,288, respectively ....     
Inventories, net of reserves for obsolescence of $934 and $647, respectively ......................     
Prepaid expenses and other assets .........................................................................................     
Rental equipment, net of accumulated depreciation of $390,317 and $351,841, 
   respectively ........................................................................................................................     
Property and equipment, net of accumulated depreciation and amortization of $107,170 
   and $88,376, respectively ...................................................................................................     
Deferred financing costs, net of accumulated amortization of $12,147 and 
   $11,111, respectively .........................................................................................................     
Goodwill ...............................................................................................................................     
Total assets ......................................................................................................................    $

Liabilities: 

Liabilities and Stockholders’ Equity 

Amounts due on senior secured credit facility .................................................................    $
Accounts payable .............................................................................................................     
Manufacturer flooring plans payable ...............................................................................     
Accrued expenses payable and other liabilities ...............................................................     
Dividends payable ...........................................................................................................     
Senior unsecured notes, net of unaccreted discount of $1,118 and $1,286, 
   respectively ...................................................................................................................     
Capital leases payable ......................................................................................................     
Deferred income taxes .....................................................................................................     
Deferred compensation payable ......................................................................................     
Total liabilities ...........................................................................................................     

Commitments and Contingencies (Note 12) 

Stockholders’ equity: 
Preferred stock, $0.01 par value, 25,000,000 shares authorized; no shares issued ..........     
Common stock, $0.01 par value, 175,000,000 shares authorized; 39,333,571 
   and 39,100,021 shares issued at December 31, 2015 and 2014, respectively, and 
   35,428,868 and 35,232,032 shares outstanding at December 31, 2015 and 
   2014, respectively .........................................................................................................     
Additional paid-in capital ................................................................................................     
Treasury stock at cost, 3,904,703 and 3,867,989 shares of common stock held at 
   December 31, 2015 and 2014, respectively ..................................................................     
Accumulated deficit .........................................................................................................     
Total stockholders’ equity ..........................................................................................     
Total liabilities and stockholders’ equity ...................................................................    $

2015 
2014 
(Amounts in thousands, except 
share amounts)

7,159      $
147,328       
96,818       
10,054       

15,861 
164,335 
133,987 
9,146 

893,393       

889,706 

110,785       

109,908 

4,353       
31,197       
1,301,087      $

4,664 
31,197 
1,358,804 

184,857      $
66,777       
62,433       
55,551       
32       

628,882       
1,907       
155,886       
2,174       
1,158,499       

259,919 
53,341 
93,600 
60,548 
— 

628,714 
2,099 
125,110 
2,106 
1,225,437 

—       

— 

392       
220,879       

(60,405 )     
(18,278 )     
142,588       
1,301,087      $

390 
218,349 

(59,935)
(25,437)
133,367 
1,358,804   

The accompanying notes are an integral part of these consolidated statements. 

49 

 
  
  
 
  
 
 
  
 
 
    
       
 
    
       
 
    
       
 
    
       
 
    
       
 
  
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF INCOME 
FOR THE YEARS ENDED DECEMBER 31, 

2015 
2013 
2014 
(Amounts in thousands, except per share amounts) 

Revenues: 

Equipment rentals ........................................................................................    $
New equipment sales ...................................................................................     
Used equipment sales ..................................................................................     
Parts sales ....................................................................................................     
Services revenues ........................................................................................     
Other ............................................................................................................     
Total revenues ........................................................................................     

443,024     $ 
238,172       
118,338       
111,133       
63,954       
65,210       
1,039,831       

404,110     $
328,036      
123,173      
113,732      
61,292      
60,069      
1,090,412      

Cost of revenues: 

Rental depreciation ......................................................................................     
Rental expense .............................................................................................     
New equipment sales ...................................................................................     
Used equipment sales ..................................................................................     
Parts sales ....................................................................................................     
Services revenues ........................................................................................     
Other ............................................................................................................     
Total cost of revenues ............................................................................     
Gross profit ............................................................................................     
Selling, general and administrative expenses ....................................................     
Gain from sales of property and equipment, net ...............................................     
Income from operations .........................................................................     

Other income (expense): 

Interest expense ...........................................................................................     
Other, net .....................................................................................................     
Total other expense, net .........................................................................     
Income before provision for income taxes ........................................................     
Provision for income taxes ................................................................................     
Net income .............................................................................................    $

Net income per common share: 

162,089       
71,950       
212,235       
81,338       
80,830       
21,693       
63,964       
694,099       
345,732       
220,226       
2,737       
128,243       

(54,030)      
1,463       
(52,567)      
75,676       
31,371       
44,305     $ 

146,055      
61,916      
289,526      
84,936      
81,106      
21,507      
57,428      
742,474      
347,938      
206,480      
2,286      
143,744      

(52,353)     
1,293      
(51,060)     
92,684      
37,545      
55,139     $

Basic .......................................................................................................    $
Diluted .....................................................................................................   $

1.26     $ 
1.25     $ 

1.57     $
1.56     $

Weighted average common shares outstanding: 

Basic ........................................................................................................    
Diluted .....................................................................................................    
Dividends declared per common share outstanding ...........................................   $

35,272       
35,343       
1.05     $ 

35,159      
35,249      
0.50     $

The accompanying notes are an integral part of these consolidated statements. 

338,935 
294,768 
141,560 
103,174 
56,694 
52,625 
987,756 

121,948 
55,338 
262,887 
100,693 
74,241 
21,034 
49,779 
685,920 
301,836 
189,062 
2,549 
115,323 

(51,404)
1,228 
(50,176)
65,147 
21,007 
44,140 

1.26 
1.26 

35,041 
35,146 
—   

50 

 
  
  
 
 
 
 
 
 
  
 
 
    
       
      
 
    
       
      
 
    
       
      
 
    
       
      
 
    
       
      
 
  
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
FOR THE YEARS ENDED DECEMBER 31, 2015, 2014 AND 2013 
(Amounts in thousands, except share amounts) 

Common Stock 

Balances at December 31, 2012 ...................................     38,917,619    $
—     
—     
105,975     

Stock-based compensation......................................    
Tax benefits associated with stock-based awards ...    
Issuance of non-vested restricted common stock ....    
Repurchases of 40,109 shares of restricted 
   common stock ......................................................    
—     
—     
Net income ..............................................................    
Balances at December 31, 2013 ..............................     39,023,594     
Stock-based compensation......................................    
—     
Cash dividends on common stock ($0.50 
   per share) .............................................................    
Tax deficiency associated with stock-based 
   awards ..................................................................    
Issuance of non-vested restricted common stock ....    
Repurchases of 38,134 shares of restricted 
   common stock ......................................................    
Net income ..............................................................    

—     
—     
Balances at December 31, 2014 ...................................     39,100,021     
—     

—     
76,427     

—     

Stock-based compensation......................................    
Cash dividends on common stock ($1.05 
   per share) .............................................................    
Tax deficiency associated with stock-based 
   awards ..................................................................    
Issuance of non-vested restricted common stock ....    
Repurchases of 25,484 shares of restricted 
   common stock ......................................................    
Net income ..............................................................    

Shares 
Issued

    Amount 

Additional
Paid-in 
Capital

Accumulated
Deficit

Treasury 
Stock 
388    $ 212,850    $ (57,578 )   $  (107,024)   $
—     
—     
—     

2,618     
307     
—     

—       
—       
—       

—     
—     
1     

Total 
Stockholders’
Equity

48,636 
2,618 
307 
1 

(890)
44,140 
94,812 
2,598 

—     
—     

—     
—     
389      215,775     
2,598     

—     

(890 )     
—       
(58,468 )     
—       

—     
44,140     
(62,884)    
—     

—     

—     

—       

(17,692)    

(17,692)

—     
1     

(24)    
—     

—       
—       

—     
—     

(24)
1 

—     
—     

—     
—     
390      218,349     
2,655     

—     

(1,467 )     
—       
(59,935 )     
—       

—     
55,139     
(25,437)    
—     

(1,467)
55,139 
133,367 
2,655 

—     

—     

—     

—       

(37,146)    

(37,146)

—     
233,550     

—     
2     

(125)    
—     

—       
—       

—     
—     

(125)
2 

—     
—     
Balances at December 31, 2015 ...................................     39,333,571     

—     
—     

—     
—     
392      220,879     

(470 )     
—       
(60,405 )     

—     
44,305     
(18,278)    

(470)
44,305 
142,588  

The accompanying notes are an integral part of these consolidated statements. 

51 

 
  
  
 
 
  
  
 
  
  
       
  
 
  
  
 
  
 
 
 
 
 
     
 
 
 
  
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE YEARS ENDED DECEMBER 31, 

Cash flows from operating activities: 
Net income ........................................................................................................   $
Adjustments to reconcile net income to net cash provided 
   by operating activities: 

Depreciation and amortization of property and equipment .........................    
Depreciation of rental equipment ................................................................    
Amortization of deferred financing costs ....................................................    
Accretion of note discount, net of premium amortization ...........................    
Provision for losses on accounts receivable.................................................    
Provision for inventory obsolescence ..........................................................    
Provision for deferred income taxes ............................................................    
Stock-based compensation expense .............................................................    
Gain from sales of property and equipment, net ..........................................    
Gain from sales of rental equipment, net .....................................................    
Tax deficiency from stock-based awards .....................................................    
Writedown of goodwill for tax-deductible goodwill in 
   excess of book goodwill ...........................................................................    
Changes in operating assets and liabilities: 

Receivables ............................................................................................    
Inventories ..............................................................................................    
Prepaid expenses and other assets ..........................................................    
Accounts payable ...................................................................................    
Manufacturer flooring plans payable .....................................................    
Accrued expenses payable and other liabilities ......................................    
Deferred compensation payable .............................................................    
Net cash provided by operating activities .........................................    

Cash flows from investing activities: 

Purchases of property and equipment ..........................................................    
Purchases of rental equipment .....................................................................    
Proceeds from sales of property and equipment ..........................................    
Proceeds from sales of rental equipment .....................................................    
Net cash used in investing activities.......................................................    

Cash flows from financing activities: 

2015 

2014 
(Amounts in thousands) 

2013 

44,305    $ 

55,139    $

44,140 

24,368      
162,089      
1,036      
168      
3,441      
295      
30,776      
2,655      
(2,737)     
(35,134)     
(125)     

20,459     
146,055     
934     
168     
2,859     
159     
36,819     
2,598     
(2,286)    
(35,769)    
(24)    

16,955 
121,948 
1,094 
231 
3,194 
220 
17,009 
2,618 
(2,549)
(38,575)
(307)

—      

—     

877 

13,566      
(14,517)     
(908)     
13,436      
(31,167)     
(4,995)     
68      
206,620      

(26,797)     
(178,772)     
4,289      
99,521      
(101,759)     

(35,224)    
(66,723)    
(3,122)    
(14,438)    
44,538     
6,110     
66     
158,318     

(33,235)    
(368,491)    
3,657     
101,426     
(296,643)    

6,503 
(67,754)
(815)
31,659 
(1,777)
3,916 
65 
138,652 

(29,479)
(267,465)
2,759 
114,595 
(179,590)

307 
(890)
1,058,990 
(1,114,249)
(733)
(855)
107,250 
(169)
49,651 
8,713 
8,894 
17,607   

Excess tax benefit from stock-based awards ...............................................    
Purchases of treasury stock ..........................................................................    
Borrowings on senior secured credit facility ...............................................    
Payments on senior secured credit facility ..................................................    
Payments of deferred financing costs ..........................................................    
Dividend paid ..............................................................................................    
Proceeds from issuance of senior unsecured notes ......................................    
Payments of capital lease obligations ..........................................................    
Net cash provided by (used in) financing activities ...............................    
Net increase (decrease) in cash .........................................................................    
Cash, beginning of year ....................................................................................    
Cash, end of year ...............................................................................................   $

—      
(470)     
982,961      
(1,058,023)     
(725)     
(37,114)     
—      
(192)     
(113,563)     
(8,702)     
15,861      
7,159    $ 

—     
(1,467)    
1,235,630     
(1,078,171)    
(909)    
(18,325)    
—     
(179)    
136,579     
(1,746)    
17,607     
15,861    $

The accompanying notes are an integral part of these consolidated statements. 

52 

 
  
  
 
 
 
 
 
 
  
 
 
   
      
     
 
   
      
     
 
   
      
     
 
   
      
     
 
   
      
     
 
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 

Supplemental schedule of non-cash investing and financing activities: 

Non-cash asset purchases: 

Assets transferred from new and used inventory to rental fleet .............   $

51,391    $ 

44,217    $

35,864 

2015 

2014 
(Amounts in thousands) 

2013 

Supplemental disclosures of cash flow information: 

Cash paid during the year for: 

Interest ....................................................................................................   $
Income taxes paid, net of refunds received ............................................   $

52,803    $ 
1,591    $ 

50,956    $
4,516    $

49,252 
2,479   

53 

 
  
  
 
 
 
 
 
 
  
 
 
   
      
     
 
   
      
     
 
   
      
     
 
   
      
     
 
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1)  Organization and Nature of Operations 

Organization 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings L.L.C. (“H&E Holdings”), and immediately prior to the closing of our initial public 
offering, on February 3, 2006, H&E LLC and H&E Holdings merged with and into H&E Equipment Services, Inc., which survived 
the reincorporation merger as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed 
under operation of law pursuant to the reincorporation merger. 

Nature of Operations 

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations. 

(2)  Summary of Significant Accounting Policies 

Principles of Consolidation and Basis of Presentation 

Our consolidated financial statements include the financial position and results of operations of H&E Equipment Services, Inc. 

and its wholly-owned subsidiaries H&E Finance Corp., GNE Investments, Inc., Great Northern Equipment, Inc., H&E California 
Holding, Inc., H&E Equipment Services (California), LLC and H&E Equipment Services (Mid-Atlantic), Inc., collectively referred to 
herein as “we” or “us” or “our” or the “Company.” 

All significant intercompany accounts and transactions have been eliminated in these consolidated financial statements. Business 

combinations are included in the consolidated financial statements from their respective dates of acquisition. 

The nature of our business is such that short-term obligations are typically met by cash flows generated from long-term assets. 
Consequently, and consistent with industry practice, the accompanying consolidated balance sheets are presented on an unclassified 
basis. 

Use of Estimates 

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 

States of America, which requires management to use its judgment to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and related disclosures at the date of the consolidated financial statements and the reported amounts of 
revenues and expenses during the reported period. These assumptions and estimates could have a material effect on our condensed 
consolidated financial statements. Actual results may differ materially from those estimates. We review our estimates on an ongoing 
basis based on information currently available, and changes in facts and circumstances may cause us to revise these estimates. 

Revenue Recognition 

Pursuant to Staff Accounting Bulletin No. 104 (“SAB 104”), the SEC Staff believes that revenue generally is realized or 
realizable and earned when all of the following criteria are met: (1) persuasive evidence of an arrangement exists; (2) delivery has 
occurred or services have been rendered; (3) the seller’s price to the buyer is fixed or determinable; and (4) collectibility is reasonably 
assured. Consistent with SAB 104, our policy recognizes revenue from equipment rentals in the period earned on a straight-line basis, 
over the contract term, regardless of the timing of the billing to customers. A rental contract term can be daily, weekly or monthly. 
Because the term of the contracts can extend across multiple financial reporting periods, we record unbilled rental revenue and 
deferred revenue at the end of reporting periods so that rental revenues earned are appropriately stated in the periods presented. 
Revenue from the sale of new and used equipment and parts is recognized at the time of delivery to, or pick-up by, the customer and 

54 

 
 
 
 
 
when all obligations under the sales contract have been fulfilled, risk of ownership has been transferred and collectibility is reasonably 
assured. Services revenue is recognized at the time the services are rendered. Other revenues consist primarily of billings to customers 
for rental equipment delivery and damage waiver charges and are recognized at the time an invoice is generated and after the service 
has been provided. 

See also the “Recent Accounting Pronouncements” discussion below for new accounting guidance related to revenue from 

contracts with customers. 

Inventories 

New and used equipment inventories are stated at the lower of cost or market, with cost determined by specific-identification. 

Inventories of parts and supplies are stated at the lower of the average cost or market. See also the “Recent Accounting 
Pronouncements” discussion below for new accounting guidance related to measurement of inventories. 

Long-lived Assets and Goodwill 

Rental Equipment 

The rental equipment we purchase is stated at cost and is depreciated over the estimated useful lives of the equipment using the 

straight-line method. Estimated useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work 
platforms over a ten year estimated useful life, earthmoving equipment over a five year estimated useful life with a 25% salvage value, 
and industrial lift trucks over a seven year estimated useful life. Attachments and other smaller type equipment are depreciated 
generally over a three year estimated useful life. We periodically evaluate the appropriateness of remaining depreciable lives and any 
salvage value assigned to rental equipment. 

Ordinary repair and maintenance costs and property taxes are charged to operations as incurred. However, expenditures for 
additions or improvements that significantly extend the useful life of the asset are capitalized in the period incurred. When rental 
equipment is sold or disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any 
gains or losses are included in income. We receive individual offers for fleet on a continual basis, at which time we perform an 
analysis on whether or not to accept the offer. The rental equipment is not transferred to inventory under the held for sale model as the 
equipment is used to generate revenues until the equipment is sold. 

Property and Equipment 

Property and equipment are recorded at cost and are depreciated over the assets’ estimated useful lives using the straight-line 

method. Ordinary repair and maintenance costs are charged to operations as incurred. However, expenditures for additions or 
improvements that significantly extend the useful life of the asset are capitalized in the period incurred. At the time assets are sold or 
disposed of, the cost and accumulated depreciation are removed from their respective accounts and the related gains or losses are 
reflected in income. 

We capitalize interest on qualified construction projects. Costs associated with internally developed software are accounted for in 

accordance with FASB ASC 350-40, Internal-Use Software (“ASC 350-40”), which provides guidance for the treatment of costs 
associated with computer software development and defines the types of costs to be capitalized and those to be expensed. See also the 
“Recent Accounting Pronouncements” discussion below for new accounting guidance related to accounting for fees paid in a cloud 
computing arrangement. 

We periodically evaluate the appropriateness of remaining depreciable lives assigned to property and equipment. Leasehold 

improvements are amortized using the straight-line method over their estimated useful lives or the remaining term of the lease, 
whichever is shorter. Generally, we assign the following estimated useful lives to these categories: 

Category 
Transportation equipment .............................................................. 
Buildings ........................................................................................ 
Office equipment ............................................................................ 
Computer equipment ...................................................................... 
Machinery and equipment .............................................................. 

Estimated 
Useful Life 

5 years 
39 years 
5 years 
3 years 
7 years 

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In accordance with ASC 360, Property, Plant and Equipment (“ASC 360”), when events or changes in circumstances indicate 
that the carrying amount of our rental fleet and property and equipment might not be recoverable, the expected future undiscounted 
cash flows from the assets are estimated and compared with the carrying amount of the assets. If the sum of the estimated 
undiscounted cash flows is less than the carrying amount of the assets, an impairment loss is recorded. The impairment loss is 
measured by comparing the fair value of the assets with their carrying amounts. Fair value is determined based on discounted cash 
flows or appraised values, as appropriate. We did not record any impairment losses related to our rental equipment or property and 
equipment during 2015, 2014 or 2013. 

Goodwill 

We have made acquisitions in the past that included the recognition of goodwill, which was determined based upon previous 
accounting principles. Pursuant to ASC 350, Intangibles-Goodwill and Other (“ASC 350”), effective January 1, 2009, goodwill is 
recorded as the excess of the consideration transferred plus the fair value of any non-controlling interest in the acquiree at the 
acquisition date over the fair values of the identifiable net assets acquired. 

We evaluate goodwill for impairment at least annually, or more frequently if triggering events occur or other impairment 

indicators arise which might impair recoverability. Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is 
defined as an operating segment (i.e. before aggregation or combination), or one level below an operating segment (i.e. a component). 
A component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial 
information is available and segment management regularly reviews the operating results of that component. We have identified two 
components within our Rental operating segment and have determined that each of our other operating segments (New, Used, Parts 
and Service) represent a reporting unit, resulting in six total reporting units. 

Accounting Standards Codification Topic 350 (“ASC 350”) Intangibles-Goodwill and Other allows entities to first use a 

qualitative approach to test goodwill for impairment. ASC 350 permits an entity to first perform a qualitative assessment to determine 
whether it is more likely than not (a likelihood of greater than 50%) that the fair value of a reporting unit is less than its carrying value. 
If it is concluded that this is the case, the currently prescribed two-step goodwill test must be performed. Otherwise, the two-step 
goodwill impairment test is not required. We performed a qualitative assessment in 2015, 2014 and 2013 and determined that it is 
more likely than not that the fair value of our reporting units exceed their respective carrying values at the October 1, 2015, 2014 and 
2013 annual valuation dates and, therefore, did not perform the prescribed two-step goodwill impairment test. We considered various 
factors in performing the qualitative test, including macroeconomic conditions, industry and market considerations, the overall 
financial performance of our reporting units, the Company’s stock price and the excess amount or “cushion” between our reporting 
unit’s fair value and carrying value as indicated on our most recent quantitative assessment. 

Based upon improving macroeconomic conditions, positive trends within our industry and market and continuing positive 
operating results in comparison to prior periods and our internal forecasts, as well as consideration of the cushion between the 
reporting unit’s fair value and carrying value from our most recent quantitative analysis, we determined that it is more likely than not 
that the fair value of our reporting units exceeds their respective carrying values at the October 1, 2015, 2014 and 2013 valuation dates 
and there was no goodwill impairment at October 1, 2015, 2014 and 2013. 

To determine if any of our reporting units are impaired under the prescribed two-step goodwill test, we must determine whether 

the fair value of each of our reporting units is greater than their respective carrying value. If the fair value of a reporting unit is less 
than its carrying value, then the implied fair value of goodwill must be calculated and compared to its carrying value to measure the 
amount of impairment. The implied fair value of goodwill is calculated by allocating the fair value of the reporting unit to all assets 
and liabilities of that unit (including any unrecognized intangible assets) as if the reporting unit had been acquired in a business 
combination (purchase price allocation). The excess of the fair value of the reporting unit over the amounts assigned is the implied fair 
value of goodwill. If the carrying amount of the goodwill exceeds the implied fair value of goodwill, an impairment loss is recognized 
for the excess amount. We determine the fair value of our reporting units using a discounted cash flow analysis or by applying various 
market multiples or a combination thereof. 

Closed Branch Facility Charges 

We continuously monitor and identify branch facilities with revenues and operating margins that consistently fall below Company 

performance standards. Once identified, we continue to monitor these branches to determine if operating performance can be 
improved or if the performance is attributable to economic factors unique to the particular market with unfavorable long-term 
prospects. If necessary, branches with unfavorable long-term prospects are closed and the rental fleet and new and used equipment 
inventories are deployed to more profitable branches within our geographic footprint where demand is higher. 

56 

 
We closed one branch during the year ended December 31, 2013 in a market where long-term prospects did not support continued 
operations. No branches were closed during 2014 or 2015. Under ASC 420, Exit or Disposal Cost Obligations (“ASC 420”), exit costs 
include, but are not limited to, the following: (a) one-time termination benefits; (b) contract termination costs, including costs that will 
continue to be incurred under operating leases that have no future economic benefit; and (c) other associated costs. A liability for costs 
associated with an exit or disposal activity is recognized and measured at its fair value in the period in which the liability is incurred, 
except for one-time termination benefits that are incurred over time. Although we do not expect to incur material charges related to 
branch closures, additional charges are possible to the extent that actual future settlements differ from our estimates of such costs. 
Costs incurred for the closed branches in 2013 did not have a material impact on the Company’s consolidated financial statements. As 
of the date of this Annual Report on Form 10-K, the Company has not identified any other branch facilities with a more than likely 
probability of closing where the associated costs pursuant to ASC 420 are expected to be material. 

Deferred Financing Costs and Initial Purchasers’ Discounts 

Deferred financing costs include legal, accounting and other direct costs incurred in connection with the issuance and 
amendments thereto, of the Company’s debt. These costs are amortized over the terms of the related debt using the straight-line 
method which approximates amortization using the effective interest method.  

Initial purchasers’ discount and bond premium is the differential between the price paid to an issuer for the new issue and the 
prices (below and above, respectively) at which the securities are initially offered to the investing public. The amortization expense of 
deferred financing costs and bond premium and accretion of initial purchasers’ discounts are included in interest expense as an overall 
cost of the related financings. See also the “Recent Accounting Pronouncements” discussion below related to the new accounting 
guidance on the presentation of debt issuance costs. 

Reserves for Claims 

We are exposed to various claims relating to our business, including those for which we provide self-insurance. Claims for which 

we self-insure include: (1) workers compensation claims; (2) general liability claims by third parties for injury or property damage 
caused by our equipment or personnel; (3) automobile liability claims; and (4) employee health insurance claims. These types of 
claims may take a substantial amount of time to resolve and, accordingly, the ultimate liability associated with a particular claim, 
including claims incurred but not reported as of a period-end reporting date, may not be known for an extended period of time. Our 
methodology for developing self-insurance reserves is based on management estimates and independent third party actuarial estimates. 
Our estimation process considers, among other matters, the cost of known claims over time, cost inflation and incurred but not 
reported claims. These estimates may change based on, among other things, changes in our claim history or receipt of additional 
information relevant to assessing the claims. Further, these estimates may prove to be inaccurate due to factors such as adverse judicial 
determinations or other claim settlements at higher than estimated amounts. Accordingly, we may be required to increase or decrease 
our reserve levels. At December 31, 2015, our claims reserves related to workers compensation, general liability and automobile 
liability, which are included in “Accrued expenses and other liabilities” in our consolidated balance sheets, totaled $5.0 million and 
our health insurance reserves totaled $1.4 million. At December 31, 2014, our claims reserves related to workers compensation, 
general liability and automobile liability totaled $4.4 million and our health insurance reserves totaled $1.2 million. 

Sales Taxes 

We impose and collect significant amounts of sales taxes concurrent with our revenue-producing transactions with customers and 
remit those taxes to the various governmental agencies as prescribed by the taxing jurisdictions in which we operate. We present such 
taxes in our consolidated statements of operations on a net basis. 

Advertising 

Advertising costs are expensed as incurred and totaled $1.8 million, $1.3 million and $0.6 million for the years ended 

December 31, 2015, 2014 and 2013, respectively. 

Shipping and Handling Fees and Costs 

Shipping and handling fees billed to customers are recorded as revenues while the related shipping and handling costs are 

included in other cost of revenues. 

57 

 
Income Taxes 

The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a C-Corporation 

under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measuring deferred tax assets and 
liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates in accordance with ASC 
740. ASC 740 takes into account the differences between financial statement treatment and tax treatment of certain transactions. 
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial 
statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are 
measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected 
to be recovered or settled. The effect of a change in tax rate is recognized as income or expense in the period that includes the 
enactment date of that rate. 

In accordance with ASC 740, the Company recognizes the effect of income tax positions only if those positions are more likely 
than not of being sustained. Recognized income tax provisions are measured at the largest amount that is greater than 50% likely of 
being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The 
Company recognizes both interest and penalties related to uncertain tax positions in net other income (expense).  

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized. 

Fair Value of Financial Instruments 

Fair value is defined as the amount that would be received for selling an asset or paid to transfer a liability in an orderly 

transaction between market participants at the measurement date. The FASB fair value measurement guidance established a fair value 
hierarchy that prioritizes the inputs used to measure fair value. The three broad levels of the fair value hierarchy are as follows: 

Level 1 – Quoted prices (unadjusted) in active markets for identical assets or liabilities 

Level 2 – Quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, 
either directly or indirectly 

Level 3 – Unobservable inputs for which little or no market data exists, therefore requiring a company to develop its own 
assumptions 

The carrying value of financial instruments reported in the accompanying consolidated balance sheets for cash, accounts 

receivable, accounts payable and accrued expenses payable and other liabilities approximate fair value due to the immediate or short-
term nature or maturity of these financial instruments. The fair value of our letter of credit is based on fees currently charged for 
similar agreements. The carrying amounts and fair values of our other financial instruments subject to fair value disclosures as of 
December 31, 2015 and 2014 are presented in the table below (amounts in thousands) and have been calculated based upon market 
quotes and present value calculations based on market rates. 

December 31, 2015 

Carrying 
Amount

Fair 
Value 

Manufacturer flooring plans payable with interest computed 
   at 5.00% (Level 3)...................................................................   $
Senior unsecured notes with interest computed at 7.0%(1)
   (Level 1) ..................................................................................    
Capital leases payable with interest computed at 5.929% 
   to 9.55% (Level 3) ..................................................................    
Letter of credit (Level 3) ............................................................    

62,433    $ 

54,710  

628,882      

617,400  

1,907      
—      

1,329  
145  

58 

 
  
  
 
 
  
 
    
 
December 31, 2014 

Carrying 
Amount

Fair 
Value 

Manufacturer flooring plans payable with interest computed 
   at 5.25% (Level 3)...................................................................   $
Senior unsecured notes with interest computed at 7.0%(1)
   (Level 1) ..................................................................................    
Capital leases payable with interest computed at 5.929% 
   to 9.55% (Level 3) ..................................................................    
Letter of credit (Level 3) ............................................................    

93,600    $ 

82,021  

628,714      

648,113  

2,099      
—      

1,495  
130  

(1) 

Fair values shown based on aggregate amounts outstanding for the periods presented. 

During 2015 and 2014, there were no transfers of financial assets or liabilities in or out of Level 1, Level 2 or Level 3 of the fair 

value hierarchy. 

Concentrations of Credit and Supplier Risk 

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of trade accounts 

receivable. Credit risk can be negatively impacted by adverse changes in the economy or by disruptions in the credit markets. 
However, we believe that credit risk with respect to trade accounts receivable is somewhat mitigated by our large number of 
geographically diverse customers and our credit evaluation procedures. Although generally no collateral is required, when feasible, 
mechanics’ liens are filed and personal guarantees are signed to protect the Company’s interests. We maintain reserves for potential 
losses. 

We record trade accounts receivables at sales value and establish specific reserves for certain customer accounts identified as 

known collection problems due to insolvency, disputes or other collection issues. The amounts of the specific reserves estimated by 
management are based on the following assumptions and variables: the customer’s financial position, age of the customer’s 
receivables and changes in payment schedules. In addition to the specific reserves, management establishes a non-specific allowance 
for doubtful accounts by applying specific percentages to the different receivable aging categories (excluding the specifically reserved 
accounts). The percentage applied against the aging categories increases as the accounts become further past due. The allowance for 
doubtful accounts is charged with the write-off of uncollectible customer accounts. 

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. 
During the year ended December 31, 2015, we purchased approximately 48% from three manufacturers (Grove/Manitowoc, Komatsu, 
and Genie Industries (Terex)) providing our rental and sales equipment. We believe that while there are alternative sources of supply 
for the equipment we purchase in each of the principal product categories, termination of one or more of our relationships with any of 
our major suppliers of equipment could have a material adverse effect on our business, financial condition or results of operation if we 
were unable to obtain adequate or timely rental and sales equipment. 

Income per Share 

Income per common share for the year ended December 31, 2015, 2014 and 2013 are based on the weighted average number of 
common shares outstanding during the period. The effects of potentially dilutive securities that are anti-dilutive are not included in the 
computation of dilutive income per share. We include all common shares granted under our incentive compensation plan which 
remain unvested (“restricted common shares”) and contain non-forfeitable rights to dividends or dividend equivalents, whether paid or 
unpaid (“participating securities”), in the number of shares outstanding in our basic and diluted EPS calculations using the two-class 
method. All of our restricted common shares are currently participating securities. 

Under the two-class method, earnings per common share are computed by dividing the sum of distributed earnings allocated to 

common shareholders and undistributed earnings allocated to common shareholders by the weighted average number of common 
shares outstanding for the period. In applying the two-class method, distributed and undistributed earnings are allocated to both 
common shares and restricted common shares based on the total weighted average shares outstanding during the period. The number 
of restricted common shares outstanding during the period was only 0.8% of total outstanding shares and, consequently, was 
immaterial to the basic and diluted EPS calculations. Therefore, use of the two-class method had no impact on our basic and diluted 
EPS calculations as presented for the years ended December 31, 2015 and 2014. 

59 

 
  
  
 
 
  
 
    
 
  
The following table sets forth the computation of basic and diluted net income per common share for the years ended 

December 31, (amounts in thousands, except per share amounts): 

2015 

2014 

2013 

Basic net income per share: 

Net income ..........................................................................  $
Weighted average number of common shares  

outstanding .....................................................................   
Net income per common share — basic ..............................  $

44,305    $

55,139     $ 

44,140 

35,272     
1.26    $

35,159       
1.57     $ 

35,041 
1.26 

Diluted net income per share: 

Net income ..........................................................................  $
Weighted average number of common shares  

44,305    $

55,139     $ 

44,140 

outstanding .....................................................................   

35,272     

35,159       

35,041 

Effect of dilutive securities: 

Effect of dilutive stock options ...........................................   
Effect of dilutive non-vested stock ......................................   

14     
57     

23       
67       

18 
87 

Weighted average number of common shares outstanding — 
   diluted ....................................................................................   
Net income per common share — diluted ...........................  $

Common shares excluded from the denominator as 
   anti-dilutive: 

35,343     
1.25    $

35,249       
1.56     $ 

35,146 
1.26 

Stock options .......................................................................   
Non-vested stock .................................................................   

14     
8     

—       
1       

— 
1  

Stock-Based Compensation 

We adopted our 2006 Stock-Based Incentive Compensation Plan (the “Stock Incentive Plan”) in January 2006 prior to our initial 
public offering of common stock. The Stock Incentive Plan was further amended and restated with the approval of our stockholders at 
the 2006 annual meeting of the stockholders of the Company to provide for the inclusion of non-employee directors as persons eligible 
to receive awards under the Stock Incentive Plan. Prior to the adoption of the Stock Incentive Plan in January 2006, no share-based 
payment arrangements existed. The Stock Incentive Plan is administered by the Compensation Committee of our Board of Directors, 
which selects persons eligible to receive awards and determines the number of shares and/or options subject to each award, the terms, 
conditions, performance measures, if any, and other provisions of the award. Under the Stock Incentive Plan, we may offer deferred 
shares or restricted shares of our common stock and grant options, including both incentive stock options and nonqualified stock 
options, to purchase shares of our common stock. Shares available for future stock-based payment awards under our Stock Incentive 
Plan were 3,304,449 shares of common stock as of December 31, 2015. 

We account for our stock-based compensation plan using the fair value recognition provisions of Accounting Standards 

Codification 718, Stock Compensation (“ASC 718”). Under the provisions of ASC 718, stock-based compensation is measured at the 
grant date, based on the calculated fair value of the award, and is recognized as an expense over the requisite employee service period 
(generally the vesting period of the grant). 

60 

 
  
  
 
   
    
 
   
     
       
 
   
     
       
 
   
     
       
 
   
     
       
 
  
Non-vested Stock 

From time to time, we issue shares of non-vested stock typically with vesting terms of three years. The following table 

summarizes our non-vested stock activity for the years ended December 31, 2015 and 2014: 

Non-vested stock at January 1, 2014..........................................    
Granted ......................................................................................    
Vested ........................................................................................    
Forfeited .....................................................................................    
Non-vested stock at December 31, 2014 ....................................    
Granted ......................................................................................    
Vested ........................................................................................    
Forfeited .....................................................................................    
Non-vested stock at December 31, 2015 ....................................    

Number of 
Shares
187,867    $ 
76,427    $ 
(109,237)   $ 
(6,659)   $ 
148,398    $ 
291,529    $ 
(106,342)   $ 
(11,230)   $ 
322,355    $ 

Weighted 
Average Grant 
Date Fair 
Value 

18.21  
36.69  
18.70  
23.88  
27.11  
17.34  
22.24  
26.48  
19.90  

As of December 31, 2015, we had unrecognized compensation expense of approximately $5.0 million related to non-vested stock 

award payments that we expect to be recognized over a weighted average period of 2.5 years. 

The following table summarizes compensation expense related to stock-based awards included in selling, general and 

administrative expenses in the accompanying consolidated statements of operations for the years ended December 31, (amounts in 
thousands): 

Compensation expense .............................................................  $

2,655    $

2,598     $ 

2,618  

2015 

2014 

2013 

We receive a tax deduction when non-vested stock vests at a higher value than the value used to recognize compensation expense 
at the date of grant. In accordance with ASC 718, we are required to report excess tax benefits from the award of equity instruments as 
financing cash flows. Excess tax benefits will be recorded when a deduction reported for tax return purposes for an award of equity 
instruments exceeds the cumulative compensation cost for the instruments recognized for financial reporting purposes. As a result of 
certain realization requirements of ASC 718, approximately $0.8 million of excess tax benefits on stock compensation have not been 
recorded because those tax benefits have not yet reduced taxes payable. Equity will be increased if and when these excess tax benefits 
are ultimately realized. 

Stock Options 

No stock options were granted during 2015, 2014 or 2013. At December 31, 2015, we had no unrecognized compensation 
expense related to prior stock option awards. No stock compensation expense was recognized in 2015, 2014 or 2013 related to stock 
options.  

61 

 
  
  
 
    
 
  
  
  
 
   
    
 
  
The following table represents stock option activity for the years ended December 31, 2015 and 2014: 

Weighted 
Average 
Exercise 
Price(1) 

Weighted 
Average 
Contractual 
Life 
In Years

Number of 
Shares

Outstanding options at January 1, 2014 ....................................   
Granted .....................................................................................   
Exercised ..................................................................................   
Canceled, forfeited or expired ..................................................   
Outstanding options at December 31, 2014 ..............................   
Granted .....................................................................................   
Exercised ..................................................................................   
Canceled, forfeited or expired ..................................................   
Outstanding options at December 31, 2015 ..............................   
Options exercisable at December 31, 2015...............................   

51,000    $
—     
—     
—     
51,000    $
—     
—     
—     
51,000    $
51,000    $

17.80       
—       
—       
—       
17.80       
—       
—       
—       
17.80       
17.80       

1.5 

0.5 
0.5  

(1)  Weighted average exercise prices shown above include a reduction of $7.00 per share to reflect the equitable adjustment to the 

exercise prices in connection with the declaration and payment of a special, one-time cash dividend of $7.00 per share in the 
third quarter of 2012. 

The closing price of our common stock on December 31, 2015 was $17.48. All options outstanding at December 31, 2015 have 

grant date fair values (as adjusted for the $7.00 per share reduction in exercise price) which exceed our December 31, 2015 stock 
price.  

We receive a tax deduction for stock option exercises during the period in which the options are exercised, generally for the 

excess of the price at which the stock is sold over the exercise price of the options. 

Purchases of Company Common Stock 

Purchases of our common stock are accounted for as treasury stock in the accompanying consolidated balance sheets using the 

cost method. Repurchased stock is included in authorized shares, but is not included in shares outstanding. 

Segment Reporting 

We have determined in accordance with ASC 280, Segment Reporting (“ASC 280”) that we have five reportable segments. We 

derive our revenues from five principal business activities: (1) equipment rentals; (2) new equipment sales; (3) used equipment sales; 
(4) parts sales; and (5) repair and maintenance services. These segments are based upon how we allocate resources and assess 
performance. See note 17 to the consolidated financial statements regarding our segment information. 

Recent Accounting Pronouncements 

In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-08, 
Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity (“ASU 2014-08”), which amended the 
FASB’s guidance for reporting discontinued operations and disposals of components of an entity under Accounting Standards 
Codification Subtopic 250-20. The guidance as amended by ASU 2014-08 raises the threshold for a disposal to qualify as a 
discontinued operation by requiring that a disposal representing a strategic shift that has (or will have) a major effect on an entity’s 
financial results or a business activity classified as held for sale be reported as such. The amendments also expand the disclosure 
requirements regarding the assets, liabilities, revenues and expenses of discontinued operations and add new disclosure requirements 
for individually significant dispositions that do not qualify as discontinued operations. The amendments became effective for us on 
January 1, 2015. The implementation of the amended guidance did not have a material impact on the Company’s consolidated 
financial statements. 

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). ASU 2014-09 

requires an entity to recognize revenue when it transfers promised goods or services to customers in an amount that reflects the 
consideration to which the entity expects to be entitled in exchange for those goods or services. In doing so, entities will need to use 
more judgment and make more estimates than under current guidance. These judgments and estimates may include identifying 
performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and 

62 

 
  
  
 
   
    
 
 
 
 
 
 
 
 
  
allocating the transaction price to each separate performance obligation. ASU 2014-09 also requires an entity to disclose sufficient 
qualitative and quantitative information surrounding the nature, amount, timing and uncertainty of revenue and cash flows arising 
from contracts with customers. This ASU supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, and 
most industry-specific guidance throughout the Industry Topics of the Codification, and further permits the use of either a 
retrospective or cumulative effect transition method. This guidance will be effective for the Company for our 2017 fiscal year. 
However, on July 9, 2015, the FASB issued ASU No. 2015-14, delaying the effective date of the new revenue standard by one year, 
but reporting entities may choose to adopt the standard as of the original effective date. We expect to adopt ASU 2014-09 when 
effective and expect to use the modified retrospective application method. While evaluation of the new comprehensive standard is 
ongoing, we do not expect that the adoption of this standard will have a material impact on the Company’s consolidated financial 
statements.  

In June 2014, the FASB issued ASU No. 2014-12, Compensation - Stock Compensation: Accounting for Share-Based Payments 
When the Terms of an Award Provide that a Performance Target Could be Achieved after the Requisite Service Period ("ASU 2014-
12"). ASU 2014-12 requires that a performance target that affects vesting, and that could be achieved after the requisite service period, 
be treated as a performance condition. As such, the performance target should not be reflected in estimating the grant date fair value of 
the award. This ASU further clarifies that compensation cost should be recognized in the period in which it becomes probable that the 
performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite 
service has already been rendered. ASU 2014-12 is effective for interim and annual reporting periods beginning after December 15, 
2015. The Company does not anticipate that the adoption of this standard will have a material impact on its consolidated financial 
statements. 

In February 2015, FASB issued ASU No. 2015-02, Consolidation. The amendments in this update are effective for fiscal years 

and interim periods within those fiscal years, beginning after December 15, 2015.  The amendments in this update simplify the 
codification and reduce the number of consolidation models and place more emphasis on the risk of loss when determining controlling 
financial interests. The objective of this standard is to reduce cost and complexity and alleviate uncertainty while maintaining or 
improving the usefulness of information provided to the users of financial statements.  The adoption of this standard is not expected to 
impact our financial position or results of operations. 

In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs (“ASU 2015-03”), which 

requires debt issuance costs to be presented in the balance sheet as a direct deduction from the carrying value of the associated debt 
liability, consistent with the presentation of a debt discount. The guidance in the new standard is limited to the presentation of debt 
issuance costs and does not affect the recognition and measurement of debt issuance costs. In August 2015, the FASB issued ASU No. 
2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation and Subsequent Measurement of Debt Issuance Costs 
Associated with Line-of-Credit Arrangements - Amendments to SEC Paragraphs Pursuant to Staff Announcements (“ASU 2015-15”). 
ASU 2015-15 amends Subtopic 835-30 to include that the SEC would not object to the deferral and presentation of debt issuance costs 
as an asset and subsequent amortization of debt issuance costs over the term of the line-of-credit arrangement, whether or not there are 
any outstanding borrowings on the line-of-credit arrangement. This guidance is effective for fiscal years and interim periods within 
those years beginning after December 15, 2015, and must be applied on a retrospective basis with early adoption permitted. We do not 
expect this guidance to have a significant impact on our consolidated financial statements. At December 31, 2015, approximately $1.8 
million of net debt issuance costs related to our senior unsecured notes payable were included in total assets as deferred financing 
costs in our consolidated balance sheet. Under the new guidance, the net debt issuance costs would reduce the total debt as presented 
in our consolidated balance sheet. 

In April 2015, the FASB issued ASU No. 2015-05, Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement 
(“ASU 2015-05”). The FASB decided to add guidance to Subtopic 350-40, Intangibles – Goodwill and Other – Internal Use Software, 
to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The amendments in this update 
provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing 
arrangement includes a software license, then the customer should account for the software license element of the arrangement 
consistent with the acquisition of other software licenses. If a cloud computing arrangement does not include a software license, the 
customer should account for the arrangement as a service contract. ASU 2015-05 is effective for financial statements issued for fiscal 
years beginning after December 15, 2015, and interim periods within those fiscal years. The adoption of this standard is not expected 
to have a material impact on the Company’s consolidated financial statements. 

63 

 
In July 2015, the FASB issued ASU 2015-11, Inventory: Simplifying the Measurement of Inventory (“ASU 2015-11”). ASU 

2015-11 provides guidance on simplifying the measurement of inventory. The current standard is to measure inventory at lower of 
cost or market; where market could be replacement cost, net realizable value, or net realizable value less an approximately normal 
profit margin. ASU 2015-11 updates this guidance to measure inventory at the lower of cost or net realizable value; where net 
realizable value is considered to be the estimated selling price in the ordinary course of business, less reasonably predictable cost of 
completion, disposal, and transportation. This ASU is effective for annual and interim periods beginning after December 15, 2016, and 
should be applied prospectively with early adoption permitted at the beginning of an interim or annual reporting period. ASU 2015-11 
is not expected to have a material impact on the Company's financial position, results of operation, or cash flows. 

In September 2015, the FASB issued ASU 2015-16, Business Combinations (“ASU 2015-16”). ASU 2015-16 simplifies the 
accounting for adjustments made during the measurement period to provisional amounts recognized in a business combination. This 
guidance requires that an acquirer recognize provisional amounts that are identified during the measurement period in the period in 
which the adjustment amount is determined. The acquirer is required to also record, in the same period’s financial statements, the 
effect on earnings of changes in depreciation, amortization, or other income effects, if any, as a result of the change to the provisional 
amounts, calculated as if the accounting had been completed at the acquisition date. In addition, the acquirer is required to present 
separately on the face of the income statement or disclose in the notes to the financial statements the portion of the amount recorded in 
current period earnings by line item that would have been recorded in previous reporting periods if the adjustment to the provisional 
amounts had been recognized as of the acquisition date. ASU 2015-16 is effective for fiscal years and interim periods beginning after 
December 15, 2015, and requires prospective application. We expect to adopt this guidance when effective and do not expect this 
guidance to have a material impact on the Company’s consolidated financial statements. 

(3)  Receivables 

Receivables consisted of the following at December 31, (amounts in thousands): 

Trade receivables .......................................................................   $
Unbilled rental revenue ..............................................................    
Income tax receivables ...............................................................    
Other ..........................................................................................    

Less allowance for doubtful accounts ........................................    
Total receivables, net .................................................................   $

2015 
145,418    $ 
5,363      
1,273      
3      
152,057      
(4,729)     
147,328    $ 

2014 
158,400  
5,772  
3,434  
17  
167,623  
(3,288 )
164,335   

We charge off customer account balances when we have exhausted reasonable collection efforts and determined that the 

likelihood of collection is remote. 

(4) 

Inventories 

Inventories consisted of the following at December 31, (amounts in thousands): 

New equipment ..........................................................................   $
Used equipment .........................................................................    
Parts, supplies and other ............................................................    
Total inventories, net .................................................................   $

2015 

72,064    $ 
5,301      
19,453      
96,818    $ 

2014 
108,891  
5,772  
19,324  
133,987  

The above amounts are net of reserves for inventory obsolescence at December 31, 2015 and 2014 totaling $0.9 million and $0.6 

million, respectively. 

64 

 
 
 
  
  
 
    
 
  
   
  
 
 
  
  
 
    
 
  
 
 
(5)  Property and Equipment 

Net property and equipment consisted of the following at December 31, (amounts in thousands): 

Land ...........................................................................................   $
Transportation equipment ..........................................................    
Building and leasehold improvements .......................................    
Office and computer equipment .................................................    
Machinery and equipment ..........................................................    
Property under capital leases......................................................    
Construction in progress ............................................................    

Less accumulated depreciation and amortization.......................    
Total net property and equipment ..............................................   $

2015 

2014 

7,054    $ 
82,768      
54,094      
53,413      
14,707      
3,217      
2,702      
217,955      
(107,170)     
110,785    $ 

7,368  
67,268  
53,021  
51,542  
12,628  
3,217  
3,240  
198,284  
(88,376 )
109,908   

Total depreciation and amortization on property and equipment was $24.4 million, $20.5 million and $17.0 million for the years 

ended December 31, 2015, 2014 and 2013, respectively. Included in the office and computer equipment category above at 
December 31, 2015 and 2014 is approximately $26.9 million of capitalized costs, including $0.6 million of capitalized interest, related 
to the implementation of our enterprise resource planning system. Unamortized computer software costs related to the enterprise 
resource planning system at December 31, 2015 and 2014 was approximately $3.8 million and $7.6 million, respectively, while 
related amortization expense in 2015 and 2014 totaled approximately $3.8 million each year. The enterprise resource planning system 
was substantially complete and ready for its intended use on or around January 19, 2010.  

(6)  Manufacturer Flooring Plans Payable 

Manufacturer flooring plans payable are financing arrangements for inventory and rental equipment. The interest cost incurred on 

the manufacturer flooring plans ranged between 0% to the prime rate (3.50% at December 31, 2015) plus an applicable margin at 
December 31, 2015. Certain manufacturer flooring plans provide for a one to twelve-month reduced interest rate term or a deferred 
payment period. We recognize interest expense based on the effective interest method. We make payments in accordance with the 
original terms of the financing agreements. However, we routinely sell equipment that is financed under manufacturer flooring plans 
prior to the original maturity date of the financing agreement. The related manufacturer flooring plan payable is then paid at the time 
the equipment being financed is sold. The manufacturer flooring plans payable are secured by the equipment being financed. 

Maturities (based on original financing terms) of the manufacturer flooring plans payable as of December 31, 2015 for each of the 

next three years ending December 31 are as follows (amounts in thousands): 

2016..............................................................................................   $
2017..............................................................................................    
2018..............................................................................................    
Thereafter .....................................................................................    
Total .............................................................................................   $

40,000   
21,905   
528   
—   
62,433   

(7)  Accrued Expenses Payable and Other Liabilities 

Accrued expenses payable and other liabilities consisted of the following at December 31, (amounts in thousands): 

Payroll and related liabilities......................................................   $
Sales, use and property taxes .....................................................    
Accrued interest .........................................................................    
Accrued insurance ......................................................................    
Deferred revenue ........................................................................    
Other ..........................................................................................    
Total accrued expenses payable and other liabilities .................   $

2015 

2014 

18,250    $ 
8,366      
15,284      
4,534      
5,556      
3,561      
55,551    $ 

23,663  
7,722  
15,329  
3,931  
5,195  
4,708  
60,548  

65 

 
  
  
 
    
 
  
   
  
 
 
  
  
 
  
  
 
    
 
  
 
(8)  Senior Unsecured Notes 

On August 20, 2012, the Company closed on its offering of $530 million aggregate principal amount of 7% senior notes due 2022 

(the “New Notes”) in an unregistered offering. The New Notes and related guarantees were offered in a private placement solely to 
qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), or outside 
the United States to persons other than “U.S. persons” in compliance with Regulation S under the Securities Act. 

Net proceeds, after deducting $9.3 million of initial purchasers’ discount, to the Company from the sale of the New Notes totaled 
approximately $520.7 million. The Company used a portion of the net proceeds from the sale of the New Notes to repurchase $158.7 
million of its $250 million aggregate principal amount of 8 3/8% Senior Notes due 2016 (the “Old Notes”) in early settlement of a 
tender offer and consent solicitation (the “Tender Offer”) that the Company launched on August 6, 2012. Holders who tendered their 
Old Notes prior to the early tender deadline received $1,031.67 per $1,000 principal amount of Old Notes tendered, plus accrued and 
unpaid interest to the date of repurchase. Having received the requisite consents from the holders of the Old Notes in the Tender Offer, 
the Company, certain of its subsidiaries and The Bank of New York Mellon Trust Company, N.A., as trustee, executed a supplemental 
indenture (the “Supplemental Indenture”) amending the indenture relating to the Old Notes. The Supplemental Indenture eliminated 
substantially all of the restrictive covenants and certain events of default from the indenture relating to the Old Notes. Also on 
August 20, 2012, the Company satisfied and discharged its obligations under the indenture relating to the Old Notes and issued a 
notice of redemption for the remaining outstanding principal amount of the Old Notes. On September 19, 2012, the Company 
redeemed the remaining $91.3 million principal amount outstanding of the Old Notes at a redemption price equal to 102.792% of the 
aggregate principal amount of the Old Notes to be redeemed, plus accrued and unpaid interest on the Old Notes to the redemption 
date. 

The Company used the remaining net proceeds of the offering of the New Notes to pay on September 19, 2012 a special, one-time 

cash dividend. Actual dividends paid totaled approximately $244.4 million, representing $7.00 per share paid on 34,911,455 
outstanding shares of common stock of the Company. Dividends on 232,431 outstanding shares of non-vested common stock totaling 
an estimated $1.5 million are to be paid upon vesting of those shares pursuant to their respective stock awards’ terms and conditions. 

In connection with the above transactions, the Company recorded a one-time loss on the early extinguishment of debt in 2012 of 
approximately $10.2 million, or approximately $6.6 million after-tax, reflecting payment of $5.0 million of tender premiums and $2.6 
million to redeem the Old Notes that remained outstanding following completion of the Tender Offer, combined with the write-off of 
approximately $2.6 million of unamortized deferred financing costs related to the Old Notes. Transaction costs incurred in connection 
with the offering of the New Notes totaled approximately $1.7 million. 

The New Notes were issued at par and require semiannual interest payments on March 1st and September 1st of each year, 

commencing on March 1, 2013. No principal payments are due until maturity (September 1, 2022). 

The New Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices plus 
accrued and unpaid interest to the date of redemption. We may redeem up to 35% of the aggregate principal amount of the New Notes 
before September 1, 2015 with the net cash proceeds from certain equity offerings. We may also redeem the New Notes prior to 
September 1, 2017 at a specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The New Notes rank equally in right of payment to all of our existing and future senior indebtedness and rank senior to any of our 
subordinated indebtedness. The New Notes are unconditionally guaranteed on a senior unsecured basis by all of our current and future 
significant domestic restricted subsidiaries. In addition, the New Notes are effectively subordinated to all of our and the guarantors’ 
existing and future secured indebtedness, including the Credit Facility, to the extent of the assets securing such indebtedness, and are 
structurally subordinated to all of the liabilities and preferred stock of any of our subsidiaries that do not guarantee the New Notes. 

If we experience a change of control, we will be required to offer to purchase the New Notes at a repurchase price equal to 101% 

of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

The indenture governing the New Notes contains certain covenants that, among other things, limit our ability and the ability of 
our restricted subsidiaries to: (i) incur additional indebtedness, assume a guarantee or issue preferred stock; (ii) pay dividends or make 
other equity distributions or payments to or affecting our subsidiaries; (iii) purchase or redeem our capital stock; (iv) make certain 
investments; (v) create liens; (vi) sell or dispose of assets or engage in mergers or consolidations; (vii) engage in certain transactions 
with subsidiaries or affiliates; (viii) enter into sale-leaseback transactions; and (ix) engage in certain business activities. Each of the 
covenants is subject to exceptions and qualifications. As of December 31, 2015, we were in compliance with these covenants. 

66 

 
On February 4, 2013, the Company closed on its offering of $100 million aggregate principal amount of 7% senior notes due 
2022 (the “Add-on Notes”) in an unregistered offering through a private placement. The Add-on Notes were priced at 108.5% of the 
principal amount. Net proceeds from the offering of the Add-on Notes, including accrued interest from August 20, 2012, totaled 
approximately $110.4 million. The Company used the proceeds from the offering to repay indebtedness outstanding under its Credit 
Facility and for the payment of fees and expenses related to the offering. 

The Add-on Notes bear interest at a rate of 7% per year and mature on September 1, 2022. Interest on the Add-on Notes accrues 
from August 20, 2012 and is payable on each March 1 and September 1, commencing March 1, 2013. No principal payments are due 
until maturity. 

The Add-on Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices 

plus accrued and unpaid interest to the date of redemption. We may redeem the Add-on Notes prior to September 1, 2017 at a 
specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The Add-on Notes are our senior unsecured obligations and rank equally in right of payment to all of our existing and future 
senior indebtedness and rank senior to any of our subordinated indebtedness. The Add-on Notes are unconditionally guaranteed on a 
senior unsecured basis by all of our current and future significant domestic restricted subsidiaries. In addition, the Add-on Notes are 
effectively subordinated to all of our and the guarantors’ existing and future secured indebtedness, including the Credit Facility, to the 
extent of the assets securing such indebtedness, and are structurally subordinated to all of the liabilities and preferred stock of any of 
our subsidiaries that do not guarantee the Add-on Notes. The Add-on Notes were issued as additional notes under an indenture dated 
as of August 20, 2012 pursuant to which the Company previously issued the New Notes as described above. The Add-on Notes have 
identical terms to, rank equally with, and form a part of a single class of securities with the New Notes. 

If we experience a change of control, we will be required to offer to purchase the Add-on Notes at a repurchase price equal to 

101% of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

On April 1, 2013, the Company launched an offer to exchange the New and Add-on Notes and guarantees for registered, publicly 
tradable notes and guarantees that have terms identical in all material respects to the New and Add-on Notes (except that the exchange 
notes will not contain any transfer restrictions). This exchange offer closed on April 30, 2013. 

The following table reconciles our Senior Secured Notes to our Consolidated Balance Sheets (amounts in thousands): 

Balance at December 31, 2013 .....................................................   $
Accretion of discount through December 31, 2014 ......................    
Amortization of note premium through December 31, 2014 .......    
Balance at December 31, 2014 .....................................................   $
Accretion of discount through December 31, 2015 ......................    
Amortization of note premium through December 31, 2015 .......    
Balance at December 31, 2015 .....................................................   $

628,546   
1,055   
(887 ) 
628,714   
1,055   
(887 ) 
628,882   

(9)  Senior Secured Credit Facility 

We and our subsidiaries are parties to a $602.5 million senior secured credit facility (the “Credit Facility”) with General Electric 

Capital Corporation as agent, and the lenders named therein (the “Lenders”). 

On May 21, 2014, we amended, extended and restated the Credit Facility by entering into the Fourth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, the other credit parties named therein, the lenders named therein, General Electric 
Capital Corporation, as administrative agent, Bank of America, N.A. as co-syndication agent and documentation agent, Wells Fargo 
Capital Finance, LLC, as co-syndication agent and Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner. 

The Amended and Restated Credit Agreement, among other things, (i) extends the maturity date of the Credit Facility from 
February 29, 2017 to May 21, 2019, (ii) increases the uncommitted incremental revolving capacity from $130 million to $150 million, 
(iii) permits a like-kind exchange program under Section 1031 of the Internal Revenue Code of 1986, as amended, (iv) provides that 
the unused commitment fee margin will be either 0.50%, 0.375% or 0.25%, depending on the ratio of the average of the daily closing 
balances of the aggregate revolving loans, swing line loans and letters of credit outstanding during each month to the aggregate 
commitments for the revolving loans, swing line loans and letters of credit, (v) lowers the interest rate (a) in the case of index rate 
revolving loans, to the index rate plus an applicable margin of 0.75% to 1.25% depending on the leverage ratio and (b) in the case of 

67 

 
  
  
 
LIBOR revolving loans, to LIBOR plus an applicable margin of 1.75% to 2.25%, depending on the leverage ratio, (vi) lowers the 
margin applicable to the letter of credit fee to between 1.75% and 2.25%, depending on the leverage ratio, and (vii) permits, under 
certain conditions, for the payment of dividends and/or stock repurchases or redemptions on the capital stock of the Company of up to 
$75 million per calendar year and further additionally permits the payment of the special cash dividend of $7.00 per share previously 
declared by the Company on August 20, 2012 to the holders of outstanding restricted stock of the Company following the declared 
payment date with such permission not tied to the vesting of such restricted stock (which includes the Company’s payment in June 
2014 of all amounts that remained payable to the holders of the restricted stock of the Company with respect to such special dividend 
that was otherwise payable following the applicable vesting dates in May and July 2014 and 2015). 

On February 5, 2015, we entered into an amendment of the Credit Facility which, among other things, increased the total amount 

of revolving loan commitments under the Amended and Restated Credit Agreement from $402.5 million to $602.5 million. 

As of December 31, 2015, we were in compliance with our financial covenants under the Credit Facility. At December 31, 2015, 

the Company could borrow up to an additional $410.4 million and remain in compliance with the debt covenants under the 
Company’s Credit Facility. 

At December 31, 2015, the interest rate on the Credit Facility was based on a 3.50% U.S. Prime Rate plus 100 basis points and 

LIBOR plus 200 basis points. The weighted average interest rate at December 31, 2015 was approximately 2.6%. At February 18, 
2016, we had $419.0 million of available borrowings under our Credit Facility, net of $7.7 million of outstanding letters of credit. 

(10)  Capital Lease Obligations 

As of December 31, 2015, we had two capital lease obligations, expiring in 2022 and 2029, respectively. Future minimum capital 
lease payments, in the aggregate, existing at December 31, 2015 for each of the next five years ending December 31 and thereafter are 
as follows (amounts in thousands): 

2016..............................................................................................   $
2017..............................................................................................    
2018..............................................................................................    
2019..............................................................................................    
2020..............................................................................................    
Thereafter .....................................................................................    
Total minimum lease payments ....................................................    
Less: amount representing interest ...............................................    
Present value of minimum lease payments ..................................   $

333   
333   
333   
333   
333   
963   
2,628   
(721 ) 
1,907   

(11)  Income Taxes 

Our income tax provision for the years ended December 31, 2015, 2014 and 2013, consists of the following (amounts in 

thousands): 

Current 

Deferred 

Total 

Year ended December 31, 2015: 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

Year ended December 31, 2014: 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

Year ended December 31, 2013: 

85    $
634     
719    $

576    $
151     
727    $

25,206     $ 
5,446       
30,652     $ 

30,753     $ 
6,065       
36,818     $ 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

1,262    $
1,860     
3,122    $

16,306     $ 
1,579       
17,885     $ 

25,291 
6,080 
31,371 

31,329 
6,216 
37,545 

17,568 
3,439 
21,007  

68 

 
 
 
  
  
 
  
  
 
   
    
 
   
     
       
 
  
   
     
       
 
  
   
     
       
 
  
  
Significant components of our deferred income tax assets and liabilities as of December 31 are as follows (amounts in thousands): 

Deferred tax assets: 

Accounts receivable..............................................................   $
Inventories ............................................................................    
Net operating losses ..............................................................    
AMT and tax credits .............................................................    
Sec 263A costs .....................................................................    
Accrued liabilities .................................................................    
Deferred compensation .........................................................    
Accrued interest ....................................................................    
Stock-based compensation ...................................................    
Goodwill and intangible assets .............................................    
Other assets...........................................................................    

Deferred tax liabilities: 

Property and equipment ........................................................    
Investments ...........................................................................    

Net deferred tax liabilities ..........................................................   $

2015 

2014 

1,808    $ 
364      
25,881      
3,432      
1,082      
4,419      
1,345      
633      
521      
1,359      
247      
41,091      

1,246  
252  
11,978  
3,210  
1,491  
4,279  
2,089  
606  
304  
2,659  
91  
28,205  

(195,349)     
(1,628)     
(196,977)     
(155,886)   $ 

(151,703 )
(1,612 )
(153,315 )
(125,110 )

The reconciliation between income taxes computed using the statutory federal income tax rate of 35% to the actual income tax 

expense (benefit) is below for the years ended December 31 (amounts in thousands): 

2015 

2014 

2013 

Computed tax at statutory rates ................................................  $
Permanent items - other ............................................................   
Permanent items - excess of tax deductible goodwill ...............   
State income tax, net of federal tax effect.................................   
Increase in uncertain tax positions ............................................   
Other .........................................................................................   
  $

26,487    $
953     
—     
3,892     
39     
—     
31,371    $

32,439     $ 
1,069       
—       
4,046       
(9 )     
—       
37,545     $ 

22,801 
716 
(4,673)
2,651 
(488)
— 
21,007  

At December 31, 2015, we had available federal net operating loss carry forwards of approximately $98.0 million, which expire 

in varying amounts from 2029 through 2035. We also had federal alternative minimum tax credit carry forwards at December 31, 
2015 of approximately $3.0 million which do not expire and $0.3 million general business credit carry forwards that expire in varying 
amounts from 2026 and 2029, and state income tax credits of $0.1 million that expire in varying amounts beginning in 2018. 

Management has concluded that it is more likely than not that the deferred tax assets are fully realizable through future reversals 

of existing taxable temporary differences and future taxable income. Therefore, a valuation allowance is not required to reduce the 
deferred tax assets as of December 31, 2015. 

A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follow (in 

thousands): 

Gross unrecognized tax benefits at January 1 ............................   $
Increases in tax positions taken in prior years ...........................    
Decreases in tax positions taken in prior years ..........................    
Increases in tax positions taken in current year..........................    
Decreases for tax positions taken in current year .......................    
Settlements with taxing authorities ............................................    
Lapse in statute of limitations ....................................................    
Gross unrecognized tax benefits at December 31 ......................   $

2015 

2014 

5,962    $ 
73      
—      
—      
—      
—      
—      
6,035    $ 

5,943  
42  
—  
—  
—  
—  
(23 )
5,962   

69 

 
  
  
 
    
 
   
      
  
  
   
   
      
  
  
   
  
  
  
 
   
    
 
  
  
  
  
 
    
 
  
The gross amount of unrecognized tax benefits as of December 31, 2015 includes approximately $0.3 million of net unrecognized 

tax benefits that, if recognized, would affect the effective income tax rate. Consistent with our historical financial reporting, to the 
extent we incur interest income, interest expense, or penalties related to unrecognized income tax benefits, they are recorded in “Other 
net income or expense.” At this time, we do not expect to recognize significant increases or decreases in unrecognized tax benefits 
during the next twelve months. 

Our U.S. federal tax returns for 2012 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2011 and subsequent years. 

(12)  Commitments and Contingencies 

Operating Leases 

As of December 31, 2015, we lease certain real estate related to our branch facilities as well as certain office equipment under 
non-cancelable operating lease agreements expiring at various dates through 2030. Our real estate leases provide for varying terms, 
including customary renewal options and base rental escalation clauses, for which the related rent expense is accounted for on a 
straight-line basis during the terms of the respective leases. Additionally, certain real estate leases may require us to pay maintenance, 
insurance, taxes and other expenses in addition to the stated rental payments. Rent expense on property leases and equipment leases 
under non-cancelable operating lease agreements for the years ended December 31, 2015, 2014 and 2013 amounted to approximately 
$15.5 million, $13.0 million and $12.4 million, respectively. 

Future minimum operating lease payments existing at December 31, 2015 for each of the next five years ending December 31 and 

thereafter are as follows (amounts in thousands): 

2016..............................................................................................   $
2017..............................................................................................    
2018..............................................................................................    
2019..............................................................................................    
2020..............................................................................................    
Thereafter .....................................................................................    
  $

13,717   
14,245   
12,748   
10,633   
10,307   
73,361   
135,011   

Legal Matters 

We are also involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, 

after consultation with legal counsel, the ultimate disposition of these various matters will not have a material adverse effect on the 
Company’s consolidated financial position, results of operations or liquidity. 

Letters of Credit 

The Company had outstanding letters of credit issued under its Credit Facility totaling $7.2 million as of December 31, 2015 and 
2014, respectively. The 2015 letter of credit expired in January 2016 and was renewed for $7.2 million for a one-year period expiring 
in January 2017. The Company also issued an additional letter of credit in January 2016 for $0.5 million for a one-year period expiring 
in January 2017.  

(13)  Employee Benefit Plan 

We offer substantially all of our employees’ participation in a qualified 401(k)/profit-sharing plan in which we match employee 
contributions up to predetermined limits for qualified employees as defined by the plan. For the years ended December 31, 2015, 2014 
and 2013, we contributed to the plan, net of employee forfeitures, $2.2 million, $1.7 million and $1.7 million, respectively. 

(14)  Deferred Compensation Plans 

In 2001, we assumed in a business combination nonqualified employee deferred compensation plans under which certain 
employees had previously elected to defer a portion of their annual compensation. Upon assumption of the plans, the plans were 
amended to not allow further participant compensation deferrals. Compensation previously deferred under the plans is payable upon 
the termination, disability or death of the participants. At December 31, 2014, we had obligations remaining under one deferred 
compensation plan. All other plans have terminated pursuant to the provisions of each respective plan. The remaining plan 

70 

 
 
 
  
  
  
 
 
 
 
accumulates interest each year at a bank’s prime rate in effect at the beginning of January of each year. This rate remains constant 
throughout the year. The effective rate for the 2015 calendar plan year was 3.25%. The aggregate deferred compensation payable at 
December 31, 2015 and December 31, 2014 was approximately $2.2 million and $2.1 million, respectively. Included in these amounts 
at December 31, 2015 and 2014 was accrued interest of $1.6 million and $1.6 million, respectively. 

(15)  Related Party Transactions 

John M. Engquist, our Chief Executive Officer, has a 50.0% ownership interest in T&J Partnership from which we lease our 
Shreveport, Louisiana facility. Mr. Engquist’s mother beneficially owns 50% of the entity. In 2015, 2014 and 2013, we paid T&J 
Partnership a total of approximately $0.2 million each year in lease payments. 

During the year ended December 31, 2013, we were party to aircraft charter arrangements with Gulf Wide Aviation, in which 
Mr. Engquist has a 62.5% ownership interest. Mr. Engquist’s mother and sister hold interests of 25% and 12.5%, respectively, in this 
entity. Under those arrangements, we paid an hourly rate plus fuel and expenses to Gulf Wide Aviation as well as a management 
service fee to an unrelated third party for the use of the aircraft by various members of our management. In the year ended 
December 31, 2013, our payments in respect of charter (and related) costs to Gulf Wide Aviation totaled approximately $0.2 million. 
During the third quarter of 2013, the Company ceased operating under the Gulf Wide Aviation charter arrangement in accordance with 
the terms thereof and began using charter services from an unaffiliated third party. 

Mr. Engquist has a 30.0% ownership interest in Perkins-McKenzie Insurance Agency, Inc. (“Perkins-McKenzie”), an insurance 

brokerage firm. Mr. Engquist’s mother and sister have a 12.0% and 6.0% interest, respectively, in Perkins-McKenzie. Perkins-
McKenzie brokers a substantial portion of our commercial liability insurance. As the broker, Perkins-McKenzie receives from our 
insurance provider as a commission a portion of the premiums we pay to the insurance provider. Commissions paid to Perkins-
McKenzie on our behalf as insurance broker totaled approximately $0.9 million, $0.8 million and $0.7 million for the years ended 
December 31, 2015, 2014 and 2013, respectively. 

We purchase products and services from, and sell products and services to, B-C Equipment Sales, Inc., in which Mr. Engquist has 

a 50% ownership interest. In each of the years ended December 31, 2015, 2014 and 2013, our purchases totaled approximately $0.2 
million, $0.2 million and $0.2 million, respectively, and our sales to B-C Equipment Sales, Inc. totaled approximately $0.1 million, 
$0.1 million and $0.2 million, respectively. 

(16)  Summarized Quarterly Financial Data (Unaudited) 

The following is a summary of our unaudited quarterly financial results of operations for the years ended December 31, 2015 and 

2014 (amounts in thousands, except per share amounts): 

First 
Quarter

Second 
Quarter

Third 
Quarter 

Fourth 
Quarter

2015: 
Total revenues ........................................................................   $
Income from operations..........................................................    
Income before provision for income taxes .............................    
Net income .............................................................................    
Basic net income per common share(1) ...................................    
Diluted net income per common share(1) ................................    

227,410    $
23,332     
10,241     
6,086     
0.17     
0.17     

262,360    $  276,853     $
38,472      
25,492      
14,772      
0.42      
0.42      

32,962      
19,441      
11,480      
0.33      
0.33      

273,208 
33,477 
20,502 
11,967 
0.34 
0.34  

First 
Quarter

Second 
Quarter

Third 
Quarter 

Fourth 
Quarter

2014: 
Total revenues ........................................................................   $
Income from operations..........................................................    
Income before provision for income taxes .............................    
Net income .............................................................................    
Basic net income per common share(1) ...................................    
Diluted net income per common share(1) ................................    

237,229    $
24,591     
12,247     
7,436     
0.21     
0.21     

280,378    $  275,044     $
39,993      
27,115      
15,300      
0.43      
0.43      

37,942      
25,364      
15,726      
0.45      
0.45      

297,761 
41,218 
27,958 
16,677 
0.47 
0.47  

(1) 

Because of the method used in calculating per share data, the summation of quarterly per share data may not necessarily total to 
the per share data computed for the entire year. 

71 

 
 
 
 
 
  
  
 
   
    
    
 
   
     
      
      
 
  
  
 
   
    
    
 
   
     
      
      
 
  
(17)  Segment Information 

We have identified five reportable segments: equipment rentals, new equipment sales, used equipment sales, parts sales and 
service revenues. These segments are based upon how management of the Company allocates resources and assesses performance. 
Non-segmented revenues and non-segmented costs relate to equipment support activities including transportation, hauling, parts 
freight and damage-waiver charges and are not allocated to the other reportable segments. There were no sales between segments for 
any of the periods presented. Selling, general, and administrative expenses as well as all other income and expense items below gross 
profit are not generally allocated to our reportable segments. 

We do not compile discrete financial information by our segments other than the information presented below. The following 

table presents information about our reportable segments (amounts in thousands): 

Segment Revenues: 

Years Ended December 31, 
2014 

2013 

2015 

Equipment rentals................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   
Total segmented revenues ..............................................   
Non-Segmented revenues .........................................................   

404,110     $ 
328,036       
123,173       
113,732       
61,292       
974,621      1,030,343       
60,069       
Total revenues ..........................................................  $ 1,039,831    $ 1,090,412     $ 

443,024    $
238,172     
118,338     
111,133     
63,954     

65,210     

Segment Gross Profit: 

Equipment rentals................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   
Total gross profit from segmented revenues ..................   
Non-Segmented gross profit .....................................................   
Total gross profit ......................................................  $

208,985    $
25,937     
37,000     
30,303     
42,261     
344,486     
1,246     
345,732    $

196,139     $ 
38,510       
38,237       
32,626       
39,785       
345,297       
2,641       
347,938     $ 

Segment identified assets: 

December 31, 

2015 

2014 

338,935 
294,768 
141,560 
103,174 
56,694 
935,131 
52,625 
987,756 

161,649 
31,881 
40,867 
28,933 
35,660 
298,990 
2,846 
301,836  

Equipment sales ....................................................................   $
Equipment rentals .................................................................    
Parts and service ...................................................................    
Total segment identified assets .......................................    
Non-Segmented identified assets ...............................................    

114,664  
889,706  
19,324  
990,211       1,023,694  
335,110  
310,876      
Total assets ................................................................   $ 1,301,087    $  1,358,804  

77,365    $ 
893,393      
19,453      

The Company operates primarily in the United States and our sales to international customers for the years ended December 31, 
2015, 2014 and 2013 were 0.6%, 0.3% and 1.2%, respectively, of total revenues for the periods presented. No one customer accounted 
for more than 10% of our revenues on an overall or segmented basis for any of the periods presented. 

72 

 
 
 
  
  
 
 
  
 
   
    
 
   
     
       
 
   
     
       
 
  
  
 
 
  
 
    
 
   
      
  
  
 
 
(18)  Consolidating Financial Information of Guarantor Subsidiaries 

All of the indebtedness of H&E Equipment Services, Inc. is guaranteed by GNE Investments, Inc. and its wholly-owned 
subsidiary Great Northern Equipment, Inc., H&E Equipment Services (California), LLC, H&E California Holding, Inc., H&E 
Equipment Services (Mid-Atlantic), Inc. and H&E Finance Corp. The guarantor subsidiaries are all wholly-owned and the guarantees, 
made on a joint and several basis, are full and unconditional (subject to subordination provisions and subject to a standard limitation 
which provides that the maximum amount guaranteed by each guarantor will not exceed the maximum amount that can be guaranteed 
without making the guarantee void under fraudulent conveyance laws). There are no restrictions on H&E Equipment Services, Inc.’s 
ability to obtain funds from the guarantor subsidiaries by dividend or loan. 

The consolidating financial statements of H&E Equipment Services, Inc. and its subsidiaries are included below. The financial 

statements for H&E Finance Corp. are not included within the consolidating financial statements because H&E Finance Corp. has no 
assets or operations. 

CONDENSED CONSOLIDATING BALANCE SHEET 

As of December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Assets: 

Cash .............................................................................................   $
Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Rental equipment, net ..................................................................    
Property and equipment, net ........................................................    
Deferred financing costs, net .......................................................    
Investment in guarantor subsidiaries ...........................................    
Goodwill ......................................................................................    

7,159    $
124,157     
88,831     
9,909     
750,773     
99,342     
4,353     
211,542     
1,671     
Total assets .............................................................................   $ 1,297,737    $

Liabilities and Stockholders’ Equity: 

Amount due on senior secured credit facility ..............................   $
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Dividends payable .......................................................................    
Accrued expenses payable and other liabilities ...........................    
Senior unsecured notes ................................................................    
Capital leases payable ..................................................................    
Deferred income taxes .................................................................    
Deferred compensation payable ..................................................    
Total liabilities .......................................................................    
Stockholders’ equity ....................................................................    

184,857    $
63,959     
62,433     
62     
56,896     
628,882     
—     
155,886     
2,174     
1,155,149     
142,588     
Total liabilities and stockholders’ equity ...............................   $ 1,297,737    $

—   
23,171   
7,987   
145   
142,620   
11,443   
—   
—   
29,526   
214,892   

—   
2,818   
—   
(30 ) 
(1,345 ) 
—   
1,907   
—   
—   
3,350   
211,542   
214,892   

 $ 

 $ 

 $ 

 $ 

—  $
— 
— 
— 
— 
— 
— 
(211,542)
— 

7,159 
147,328 
96,818 
10,054 
893,393 
110,785 
4,353 
— 
31,197 
(211,542) $ 1,301,087 

184,857 
—  $
66,777 
— 
62,433 
— 
32 
— 
55,551 
— 
628,882 
— 
1,907 
— 
155,886 
— 
2,174 
— 
1,158,499 
— 
(211,542)
142,588 
(211,542) $ 1,301,087   

73 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
     
   
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
     
   
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
  
CONDENSED CONSOLIDATING BALANCE SHEET 

As of December 31, 2014 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Assets: 

Cash .............................................................................................   $
Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Rental equipment, net ..................................................................    
Property and equipment, net ........................................................    
Deferred financing costs, net .......................................................    
Investment in guarantor subsidiaries ...........................................    
Goodwill ......................................................................................    

15,861  $

137,197 
123,410 
9,027 
748,353 
98,279 
4,664 
216,540 
1,671 

Total assets .............................................................................   $ 1,355,002  $

Liabilities and Stockholders’ Equity: 

Amount due on senior secured credit facility ..............................   $
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Dividends payable .......................................................................    
Accrued expenses payable and other liabilities ...........................    
Senior unsecured notes ................................................................    
Capital leases payable ..................................................................    
Deferred income taxes .................................................................    
Deferred compensation payable ..................................................    
Total liabilities .......................................................................    
Stockholders’ equity ....................................................................    

259,919  $
50,661 
93,600 
23 
61,502 
628,714 
— 
125,110 
2,106 
1,221,635 
133,367 

Total liabilities and stockholders’ equity ...............................   $ 1,355,002  $

—   
27,138   
10,577   
119   
141,353   
11,629   
—   
—   
29,526   
220,342   

—   
2,680   
—   
(23 ) 
(954 ) 
—   
2,099   
—   
—   
3,802   
216,540   
220,342   

 $ 

 $ 

 $ 

 $ 

—  $
— 
— 
— 
— 
— 
— 
(216,540)
— 

15,861 
164,335 
133,987 
9,146 
889,706 
109,908 
4,664 
— 
31,197 
(216,540) $ 1,358,804 

259,919 
—  $
53,341 
— 
93,600 
— 
— 
— 
60,548 
— 
628,714 
— 
2,099 
— 
125,110 
— 
2,106 
— 
1,225,437 
— 
(216,540)
133,367 
(216,540) $ 1,358,804   

74 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

 $ 

—  $
— 
— 
— 
— 
— 
— 

443,024 
238,172 
118,338 
111,133 
63,954 
65,210 
1,039,831 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(8,428)
— 
(8,428)

162,089 
71,950 
212,235 
81,338 
80,830 
21,693 
63,964 
694,099 

208,985 
25,937 
37,000 
30,303 
42,261 
1,246 
345,732 
220,226 
— 
2,737 
128,243 

(54,030)
1,463 
(52,567)
75,676 
31,371 
44,305   

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

366,160  $
213,476 
96,114 
96,743 
54,483 
53,051 
880,027 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

135,511 
59,384 
190,013 
66,888 
70,555 
18,689 
51,763 
592,803 

171,265 
23,463 
29,226 
26,188 
35,794 
1,288 
287,224 
183,235 
8,428 
2,255 
114,672 

76,864   
24,696   
22,224   
14,390   
9,471   
12,159   
159,804   

26,578   
12,566   
22,222   
14,450   
10,275   
3,004   
12,201   
101,296   

37,720   
2,474   
7,774   
4,115   
6,467   
(42 ) 
58,508   
36,991   
—   
482   
21,999   

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before income taxes ........................................................    
Income tax expense ...........................................................................    
Net income ...................................................................................   $

(40,303)
1,307 
(38,996)
75,676 
31,371 
44,305  $

(13,727 ) 
156   
(13,571 ) 
8,428   
—   
8,428   

 $ 

— 
— 
— 
(8,428)
— 
(8,428) $

75 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2014 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

 $ 

—  $
— 
— 
— 
— 
— 
— 

404,110 
328,036 
123,173 
113,732 
61,292 
60,069 
1,090,412 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(5,711)
— 
(5,711)

146,055 
61,916 
289,526 
84,936 
81,106 
21,507 
57,428 
742,474 

196,139 
38,510 
38,237 
32,626 
39,785 
2,641 
347,938 
206,480 
— 
2,286 
143,744 

(52,353)
1,293 
(51,060)
92,684 
37,545 
55,139   

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

338,708  $
278,869 
99,864 
99,013 
52,227 
49,510 
918,191 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

122,763 
50,832 
245,423 
68,739 
70,769 
18,231 
46,851 
623,608 

165,113 
33,446 
31,125 
28,244 
33,996 
2,659 
294,583 
170,449 
5,711 
1,870 
131,715 

65,402   
49,167   
23,309   
14,719   
9,065   
10,559   
172,221   

23,292   
11,084   
44,103   
16,197   
10,337   
3,276   
10,577   
118,866   

31,026   
5,064   
7,112   
4,382   
5,789   
(18 ) 
53,355   
36,031   
—   
416   
17,740   

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before income taxes ........................................................    
Income tax expense ...........................................................................    
Net income ...................................................................................   $

(40,147)
1,116 
(39,031)
92,684 
37,545 
55,139  $

(12,206 ) 
177   
(12,029 ) 
5,711   
—   
5,711   

 $ 

— 
— 
— 
(5,711)
— 
(5,711) $

76 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2013 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

280,700  $
251,911 
119,351 
88,994 
49,022 
43,341 
833,319 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

100,627 
45,186 
224,051 
84,881 
64,167 
18,272 
40,298 
577,482 

134,887 
27,860 
34,470 
24,827 
30,750 
3,043 
255,837 
155,881 
2,497 
2,220 
104,673 

 $ 

58,235   
42,857   
22,209   
14,180   
7,672   
9,284   
154,437   

21,321   
10,152   
38,836   
15,812   
10,074   
2,762   
9,481   
108,438   

26,762   
4,021   
6,397   
4,106   
4,910   
(197 ) 
45,999   
33,181   
—   
329   
13,147   

—  $
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(2,497)
— 
(2,497)

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before income taxes ........................................................    
Income tax expense ...........................................................................    
Net income ...................................................................................   $

(40,662)
1,136 
(39,526)
65,147 
21,007 
44,140  $

(10,742 ) 
92   
(10,650 ) 
2,497   
—   
2,497   

 $ 

— 
— 
— 
(2,497)
— 
(2,497) $

338,935 
294,768 
141,560 
103,174 
56,694 
52,625 
987,756 

121,948 
55,338 
262,887 
100,693 
74,241 
21,034 
49,779 
685,920 

161,649 
31,881 
40,867 
28,933 
35,660 
2,846 
301,836 
189,062 
— 
2,549 
115,323 

(51,404)
1,228 
(50,176)
65,147 
21,007 
44,140   

77 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ...................................................................................   $

44,305  $

8,428   

 $ 

(8,428) $

44,305 

Adjustments to reconcile net income to net 
   cash provided by operating activities: 

Depreciation and amortization on property and equipment .........    
Depreciation on rental equipment ................................................    
Amortization of deferred financing costs ....................................    
Accretion of note discount, net of premium amortization ...........    
Provision for losses on accounts receivable.................................    
Provision for inventory obsolescence ..........................................    
Provision for deferred income taxes ............................................    
Stock-based compensation expense .............................................    
Gain from sales of property and equipment, net ..........................    
Gain from sales of rental equipment, net .....................................    
Excess tax deficiency from stock-based awards ..........................    
Equity in earnings of guarantor subsidiaries ................................    

Changes in operating assets and liabilities: 

Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Deferred compensation payable ..................................................    
Net cash provided by operating activities ..............................    

21,443 
135,511 
1,036 
168 
3,223 
295 
30,776 
2,655 
(2,255)
(27,732)
(125)
(8,428)

9,817 
(12,168)
(882)
13,298 
(31,167)
(4,604)
68 
175,234 

Cash flows from investing activities: 

Purchases of property and equipment ..........................................    
Purchases of rental equipment .....................................................    
Proceeds from sales of property and equipment ..........................    
Proceeds from sales of rental equipment .....................................    
Investment in subsidiaries............................................................    
Net cash used in investing activities.......................................    

(23,989)
(143,840)
3,738 
80,093 
13,426 
(70,572)

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................    
Dividends paid .............................................................................    
Borrowing on senior secured credit facility .................................    
Payments on senior secured credit facility ..................................    
Payments of deferred financing cost ............................................    
Payments on capital lease obligations .........................................    
Capital contributions ....................................................................    
Net cash used in financing activities ......................................    
Net decrease in cash ..........................................................................    
Cash, beginning of year ....................................................................    
Cash, end of year ...............................................................................   $

(470)
(37,107)
982,961 
(1,058,023)
(725)
— 
— 
(113,364)
(8,702)
15,861 
7,159  $

2,925   
26,578   
—   
—   
218   
—   
—   
—   
(482 ) 
(7,402 ) 
—   
—   

3,749   
(2,349 ) 
(26 ) 
138   
—   
(391 ) 
—   
31,386   

(2,808 ) 
(34,932 ) 
551   
19,428   
—   
(17,761 ) 

—   
(7 ) 
—   
—   
—   
(192 ) 
(13,426 ) 
(13,625 ) 
—   
—   
—   

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
8,428 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
(13,426)
(13,426)

24,368 
162,089 
1,036 
168 
3,441 
295 
30,776 
2,655 
(2,737)
(35,134)
(125)
— 
— 
13,566 
(14,517)
(908)
13,436 
(31,167)
(4,995)
68 
206,620 

(26,797)
(178,772)
4,289 
99,521 
— 
(101,759)

— 
— 
— 
— 
— 
— 
13,426 
13,426 
— 
— 
—  $

(470)
(37,114)
982,961 
(1,058,023)
(725)
(192)
— 
(113,563)
(8,702)
15,861 
7,159   

 $ 

78 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2014 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ...................................................................................   $

55,139  $

5,711   

 $ 

(5,711) $

55,139 

Adjustments to reconcile net income to net 
   cash provided by operating activities: 

Depreciation and amortization on property and equipment .........    
Depreciation on rental equipment ................................................    
Amortization of deferred financing costs ....................................    
Accretion of note discount, net of premium amortization ...........    
Provision for losses on accounts receivable.................................    
Provision for inventory obsolescence ..........................................    
Provision for deferred income taxes ............................................    
Stock-based compensation expense .............................................    
Gain from sales of property and equipment, net ..........................    
Gain from sales of rental equipment, net .....................................    
Excess tax benefit from stock-based awards ...............................    
Equity in earnings of guarantor subsidiaries ................................    

Changes in operating assets and liabilities: 

Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Deferred compensation payable ..................................................    
Net cash provided by operating activities ..............................    

18,025 
122,763 
934 
168 
2,428 
159 
36,819 
2,598 
(1,870)
(28,750)
(24)
(5,711)

(25,100)
(61,693)
(3,174)
(10,126)
44,538 
7,437 
66 
154,626 

Cash flows from investing activities: 

Purchases of property and equipment ..........................................    
Purchases of rental equipment .....................................................    
Proceeds from sales of property and equipment ..........................    
Proceeds from sales of rental equipment .....................................    
Investment in subsidiaries............................................................    
Net cash used in investing activities.......................................    

(30,849)
(299,387)
2,241 
79,991 
(45,126)
(293,130)

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................    
Dividends paid .............................................................................    
Borrowing on senior secured credit facility .................................    
Payments on senior secured credit facility ..................................    
Payments of deferred financing cost ............................................    
Payments on capital lease obligations .........................................    
Capital contributions ....................................................................    
Net cash provided by financing activities ..............................    
Net decrease in cash ..........................................................................    
Cash, beginning of year ....................................................................    
Cash, end of year ...............................................................................   $

(1,467)
(18,325)
1,235,630 
(1,078,171)
(909)
— 
— 
136,758 
(1,746)
17,607 
15,861  $

2,434   
23,292   
—   
—   
431   
—   
—   
—   
(416 ) 
(7,019 ) 
—   
—   

(10,124 ) 
(5,030 ) 
52   
(4,312 ) 
—   
(1,327 ) 
—   
3,692   

(2,386 ) 
(69,104 ) 
1,416   
21,435   
—   
(48,639 ) 

—   
—   
—   
—   
—   
(179 ) 
45,126   
44,947   
—   
—   
—   

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
5,711 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
45,126 
45,126 

20,459 
146,055 
934 
168 
2,859 
159 
36,819 
2,598 
(2,286)
(35,769)
(24)
— 

(35,224)
(66,723)
(3,122)
(14,438)
44,538 
6,110 
66 
158,318 

(33,235)
(368,491)
3,657 
101,426 
— 
(296,643)

— 
— 
— 
— 
— 
— 
(45,126)
(45,126)
— 
— 
—  $

(1,467)
(18,325)
1,235,630 
(1,078,171)
(909)
(179)
— 
136,579 
(1,746)
17,607 
15,861   

 $ 

79 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2013 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ..............................................................................................   $

44,140  $

2,497   

 $ 

(2,497) $

44,140 

Adjustments to reconcile net income to 
   net cash provided by operating activities: 

Depreciation and amortization on property and equipment ....................    
Depreciation on rental equipment ...........................................................    
Amortization of deferred financing costs ................................................    
Accretion of note discount, net of premium amortization .......................    
Provision for losses on accounts receivable ............................................    
Provision for inventory obsolescence .....................................................    
Provision for deferred income taxes .......................................................    
Stock-based compensation expense ........................................................    
Gain from sales of property and equipment, net .....................................    
Gain from sales of rental equipment, net ................................................    
Tax deficiency from stock-based awards ................................................    
Writedown of goodwill for tax-deductible 
   goodwill in excess of book goodwill ...................................................    
Equity in earnings of guarantor subsidiaries ...........................................    

Changes in operating assets and liabilities: 

Receivables, net ......................................................................................    
Inventories, net .......................................................................................    
Prepaid expenses and other assets ...........................................................    
Accounts payable ....................................................................................    
Manufacturer flooring plans payable ......................................................    
Accrued expenses payable and other liabilities.......................................    
Deferred compensation payable ..............................................................    
Net cash provided by operating activities .........................................    

Cash flows from investing activities: 

14,871 
100,627 
1,094 
231 
2,568 
220 
17,009 
2,618 
(2,220)
(32,235)
(307)

877 
(2,497)

8,252 
(62,300)
(744)
26,000 
(1,327)
3,916 
65 
120,858 

Purchases of property and equipment .....................................................    
Purchases of rental equipment ................................................................    
Proceeds from sales of property and equipment .....................................    
Proceeds from sales of rental equipment ................................................    
Investment in subsidiaries .......................................................................    
Net cash used in investing activities .................................................    

(26,576)
(229,952)
2,363 
95,378 
(3,201)
(161,988)

Cash flows from financing activities: 

Excess tax benefit from stock-based awards ...........................................    
Purchases of treasury stock .....................................................................    
Dividends paid ........................................................................................    
Proceeds from issuance of senior unsecured notes .................................    
Borrowing on senior secured credit facility ............................................    
Payments on senior secured credit facility ..............................................    
Payments of deferred financing cost .......................................................    
Payments on capital lease obligations .....................................................    
Capital contributions ...............................................................................    
Net cash provided by financing activities .........................................    
Net increase in cash ......................................................................................    
Cash, beginning of year ................................................................................    
Cash, end of year ..........................................................................................   $

307 
(890)
(832)
107,250 
1,058,990 
(1,114,249)
(733)
— 
— 
49,843 
8,713 
8,894 
17,607  $

2,084   
21,321   
—   
—   
626   
—   
—   
—   
(329 ) 
(6,340 ) 
—   

—   
—   

(1,749 ) 
(5,454 ) 
(71 ) 
5,659   
(450 ) 
—   
—   
17,794   

(2,903 ) 
(37,513 ) 
396   
19,217   
—   
(20,803 ) 

—   
—   
(23 ) 
—   
—   
—   
—   
(169 ) 
3,201   
3,009   
—   
—   
—   

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

— 
2,497 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
3,201 
3,201 

16,955 
121,948 
1,094 
231 
3,194 
220 
17,009 
2,618 
(2,549)
(38,575)
(307)

877 
— 

6,503 
(67,754)
(815)
31,659 
(1,777)
3,916 
65 
138,652 

(29,479)
(267,465)
2,759 
114,595 
— 
(179,590)

— 
— 
— 
— 
— 
— 
— 
— 
(3,201)
(3,201)
— 
— 
—  $

307 
(890)
(855)
107,250 
1,058,990 
(1,114,249)
(733)
(169)
— 
49,651 
8,713 
8,894 
17,607   

 $ 

80 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
 
Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A. 

Controls and Procedures 

Disclosure Controls and Procedures. 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in the reports 

that the Company files or furnishes under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported 
within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the 
Company’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions 
regarding required financial disclosure. 

Our Chief Executive Officer and Chief Financial Officer (our principal executive officer and principal financial officer, 

respectively) have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) 
promulgated under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Annual Report on 
Form 10-K. Based on this evaluation, our principal executive officer and principal financial officer have concluded that, as of 
December 31, 2015, our current disclosure controls and procedures were effective. 

The design of any system of control is based upon certain assumptions about the likelihood of future events, and there can be no 

assurance that any design will succeed in achieving its stated objectives under all future events, no matter how remote, or that the 
degree of compliance with the policies or procedures may not deteriorate. Because of its inherent limitations, disclosure controls and 
procedures may not prevent or detect all misstatements. Accordingly, even effective disclosure controls and procedures can only 
provide reasonable assurance of achieving their control objectives. 

Changes in Internal Control Over Financial Reporting 

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) 
that occurred during the fourth quarter ended December 31, 2015 that have materially affected, or are reasonably likely to materially 
affect, the Company’s internal control over financial reporting. 

81 

 
 
 
Management’s Report on Internal Control Over Financial Reporting 

The management of H&E Equipment Services, Inc. is responsible for establishing and maintaining adequate internal control over 
financial reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Our internal control system was designed 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with U.S. generally accepted accounting principles. 

All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to 
be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Any evaluation or 
projection of effectiveness to future periods is also subject to risk that controls may become inadequate due to changes in conditions, 
or that the degree of compliance with the policies and procedures may deteriorate. 

Under the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial 
Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2015, 
based on the framework in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission (“COSO”). Based on that evaluation, management concluded that, as of December 31, 2015, our internal 
control over financial reporting was effective based on these criteria. 

The effectiveness of our internal control over financial reporting as of December 31, 2015, has been audited by BDO USA, LLP, 

an independent registered public accounting firm, as stated in their report, which is included herein. 

Date: February 25, 2016 

/s/ John M. Engquist 
John M. Engquist 
Chief Executive Officer 

/s/ Leslie S. Magee 
Leslie S. Magee 
Chief Financial Officer 

82 

 
  
  
Report of Independent Registered Public Accounting Firm 

Board of Directors and Shareholders 
H&E Equipment Services, Inc. 
Baton Rouge, Louisiana 

We have audited H&E Equipment Services, Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria 
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (the COSO criteria). H&E Equipment Services, Inc.’s management is responsible for maintaining effective 
internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included 
in the accompanying Item 9A, Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an 
opinion on the company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over 
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in 
the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, H&E Equipment Services, Inc. maintained, in all material respects, effective internal control over financial reporting 
as of December 31, 2015, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated balance sheets of H&E Equipment Services, Inc. and subsidiaries as of December 31, 2015 and 2014, and the related 
consolidated statements of income, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 
2015, and our report dated February 25, 2016, expressed an unqualified opinion thereon. 

/s/ BDO USA, LLP 

Dallas, Texas 
February 25, 2016 

83 

 
  
  
 
Item 9B. 

Other Information 

None. 

84 

 
 
PART III 

Item 10. 

Directors, Executive Officers and Corporate Governance 

The information required by this Item is incorporated herein by reference from the Company’s definitive proxy statement for use 
in connection with the 2016 Annual Meeting of Stockholders (the “Proxy Statement”) to be filed within 120 days after the end of the 
Company’s fiscal year ended December 31, 2015. 

We have adopted a code of conduct that applies to our Chief Executive Officer and Chief Financial Officer. This code of conduct 

is available on the Company’s internet website at www.he-equipment.com. The information on our website is not a part of or 
incorporated by reference into this Annual Report on Form 10-K. If the Company makes any amendments to this code other than 
technical, administrative or other non-substantive amendments, or grants any waivers, including implicit waivers, from a provision of 
this code to the Company’s Chief Executive Officer or Chief Financial Officer, the Company will disclose the nature of the 
amendment or waiver, its effective date and to whom it applies by posting such information on the Company’s internet website at 
www.he-equipment.com. 

Item 11. 

Executive Compensation 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 13. 

Certain Relationships and Related Transactions, and Director Independence 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 14. 

Principal Accountant Fees and Services 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

85 

 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

Item 15. 

Exhibits and Financial Statement Schedules 

(a)  Documents filed as part of this report: 

(1)  Financial Statements 

The Company’s consolidated financial statements listed below have been filed as part of this report: 

Report of Independent Registered Public Accounting Firm—Internal Control over Financial Reporting ...................................  
Report of Independent Registered Public Accounting Firm—Consolidated Financial Statements ..............................................  
Consolidated Balance Sheets as of December 31, 2015 and 2014 ................................................................................................  
Consolidated Statements of Income for the years ended December 31, 2015, 2014 and 2013 .....................................................  
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2015, 2014 and 2013 ...............................  
Consolidated Statements of Cash Flows for the years ended December 31, 2015, 2014 and 2013 ..............................................  
Notes to Consolidated Financial Statements .................................................................................................................................  

Page 

83
48
49
50
51
52
54

(2)  Financial Statement Schedule for the years ended December 31, 2015, 2014 and 2013: 

Schedule II—Valuation and Qualifying Accounts ........................................................................................................................ 

87

All other schedules are omitted because they are not applicable or not required, or the information appears in the Company’s 

consolidated financial statements or notes thereto. 

(3)  Exhibits 

See Exhibit Index on pages 89-91. 

86 

 
 
 
 
  
  
  
SCHEDULE II: VALUATION AND QUALIFYING ACCOUNTS 
FOR THE YEARS ENDED DECEMBER 31, 2015, 2014 AND 2013 

Description 
Year Ended December 31, 2015 

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

Year Ended December 31, 2014 

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

Year Ended December 31, 2013 

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

Balance at 
Beginning 
of Year

Additions 
Charged to 
Costs and 
Expenses

Recoveries 
(Deductions)

Balance at 
End 
of Year

3,288  $
647 
3,935  $

3,651  $
647 
4,298  $

4,593  $
618 
5,211  $

3,441   
295   
3,736   

2,859   
159   
3,018   

3,194   
220   
3,414   

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

(2,000) $
(8)
(2,008) $

(3,222) $
(159)
(3,381) $

(4,136) $
(191)
(4,327) $

4,729 
934 
5,663 

3,288 
647 
3,935 

3,651 
647 
4,298  

87 

 
  
 
 
 
  
  
 
 
 
   
 
 
   
   
 
 
 
 
   
 
  
   
 
 
   
   
 
 
 
 
   
 
  
   
 
 
   
   
 
 
 
 
   
 
  
  
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 

report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 25, 2016. 

SIGNATURES 

H&E EQUIPMENT SERVICES, INC. 

By:  /s/ John M. Engquist 
  John M. Engquist 
  Its: Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the Registrant in the capacities and on the dates indicated. 

Signature 

By:   /s/ John M. Engquist 
  John M. Engquist 
By:   /s/ Leslie S. Magee 
  Leslie S. Magee 
By:   /s/ Gary W. Bagley 
  Gary W. Bagley 
By:   /s/ Paul N. Arnold 
  Paul N. Arnold 

By:   /s/ Bruce C. Bruckmann 
  Bruce C. Bruckmann 

By:   /s/ Patrick L. Edsell 
  Patrick L. Edsell 

By:   /s/ Thomas J. Galligan III 
  Thomas J. Galligan III 
By:   /s/ Lawrence C. Karlson 
  Lawrence C. Karlson 

By:   /s/ John T. Sawyer 
  John T. Sawyer 

Date
  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

  February 25, 2016 

Capacity

  Chief Executive Officer and Director 
(Principal Executive Officer) 
  Chief Financial Officer 
(Principal Financial and Accounting Officer) 
  Chairman and Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

88 

 
  
 
 
 
 
  
  
     
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
  
 
Exhibit Index 

    2.1 

    2.2 

    2.3 

    2.4 

    3.1 

    3.2 

    3.3 

    3.4 

    3.5 

    3.6 

    3.7 

    3.8 

    3.9 

    3.10 

    3.11 

    3.12 

Agreement and Plan of Merger, dated February 2, 2006, among the Company, H&E LLC and Holdings (incorporated by 
reference to Exhibit 2.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed 
February 3, 2006). 

Agreement and Plan of Merger, dated as of May 15, 2007, by and among H&E Equipment Services, Inc., HE-JWB 
Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and Richard S. Dudley, as 
Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to Current Report on 
Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on May 17, 2007. 

Amendment No. 1 to Agreement and Plan of Merger, dated as of August 31, 2007, by and among H&E Equipment 
Services, Inc., HE-JWB Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and 
Richard S. Dudley, as Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to 
Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on September 4, 2007). 

Acquisition Agreement, dated as of January 4, 2005, among H&E Equipment Services, L.L.C., Eagle Merger Corp., Eagle 
High Reach Equipment, LLC, Eagle High Reach Equipment, Inc., SBN Eagle LLC, SummitBridge National Investments, 
LLC and the shareholders of Eagle High Reach Equipment, Inc. (incorporated by reference to Exhibit 2.1 to Form 8-K of 
H&E Equipment Services L.L.C. (File Nos. 333-99587 and 333-99589), filed January 5, 2006). 

Amended and Restated Certificate of Incorporation of H&E Equipment Services, Inc. (incorporated by reference to 
Exhibit 3.4 to Registration Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed 
January 20, 2006). 

Amended and Restated Bylaws of H&E Equipment Services, Inc., as amended (incorporated by reference to Exhibit 3.1 to 
Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed February 12, 2016). 

Amended and Restated Articles of Organization of Gulf Wide Industries, L.L.C. (incorporated by reference to Exhibit 3.2 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002). 

Amended Articles of Organization of Gulf Wide Industries, L.L.C., Changing Its Name To H&E Equipment Services 
L.L.C. (incorporated by reference to Exhibit 3.3 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. 
(File No. 333-99589), filed September 13, 2002). 

Amended and Restated Operating Agreement of H&E Equipment Services L.L.C. (incorporated by reference to Exhibit 3.8 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002). 

Certificate of Incorporation of H&E Finance Corp. (incorporated by reference to Exhibit 3.4 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Certificate of Incorporation of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.5 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Articles of Incorporation of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.6 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Articles of Amendment to Articles of Incorporation of Williams Bros. Construction, Inc. Changing its Name to GNE 
Investments, Inc. (incorporated by reference to Exhibit 3.7 to Registration Statement on Form S-4 of H&E Equipment 
Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of H&E Finance Corp. (incorporated by reference to Exhibit 3.9 to Registration Statement on Form S-4 of 
H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.10 to Registration Statement on Form S-
4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.11 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

    3.13  Articles of Incorporation of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.13 to 

Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

89 

 
  
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
    3.14 

    3.15 

Bylaws of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.14 to Registration Statement 
on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

Certificate of Formation of H&E Equipment Services (California), LLC, as amended (incorporated by reference to 
Exhibit 3.15 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed 
December 7, 2012). 

    3.16 

Bylaws of H&E Equipment Services (California), LLC (incorporated by reference to Exhibit 3.16 to Registration 
Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

    3.17  Amended and Restated Articles of Incorporation of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by 

reference to Exhibit 3.17 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), 
filed December 7, 2012). 

    3.18 

    4.1 

    4.2 

    4.3 

    4.4 

    4.5 

    4.6 

    4.7 

  10.1 

  10.2 

Bylaws of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by reference to Exhibit 3.18 to Registration 
Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

Amended and Restated Security Holders Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006). 

Amended and Restated Investor Rights Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.2 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006). 

Amended and Restated Registration Rights Agreement, dated as of February 3, 2006, among the Company and certain 
other parties thereto (incorporated by reference to Exhibit 4.3 to Current Report on Form 8-K of H&E Equipment Services, 
Inc. (File No. 000-51759), filed February 3, 2006). 

Form of H&E Equipment Services, Inc. common stock certificate (incorporated by reference to Exhibit 4.3 to Registration 
Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed January 5, 2006). 

Indenture, dated August 20, 2012, by and among H&E Equipment Services, Inc., the guarantors party thereto and The 
Bank of New York Mellon Trust Company, N.A, as Trustee, relating to the 7% Senior Notes due 2022 (incorporated by 
reference from Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed 
August 20, 2012). 

Registration Rights Agreement, dated August 20, 2012, by and among the Company, GNE Investments, Inc., Great 
Northern Equipment, Inc., H&E California Holding, Inc., H&E Equipment Services (California), LLC, H&E Equipment 
Services (Mid-Atlantic), Inc., H&E Finance Corp., Deutsche Bank Securities Inc., Credit Suisse Securities (USA) LLC and 
Merrill Lynch, Pierce, Fenner & Smith Incorporated (incorporated by reference from Exhibit 4.2 to Current Report on 
Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed August 20, 2012). 

Registration Rights Agreement, dated February 4, 2013, by and among the Company, GNE Investments, Inc., Great 
Northern Equipment, Inc., H&E California Holding, Inc., H&E Equipment Services (California), LLC, H&E Equipment 
Services (Mid-Atlantic), Inc., H&E Finance Corp. and Deutsche Bank Securities Inc. (incorporated by reference from 
Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed February 4, 
2013). 

Fourth Amended and Restated Credit Agreement, dated May 21, 2014, by and among the Company, Great Northern 
Equipment, Inc., and H&E Equipment Services (California), LLC, General Electric Capital Corporation, as agent for the 
lenders, Bank of America, N.A., as co-syndication agent and documentation agent, Wells Fargo Capital Finance, LLC, as 
co-syndication agent, Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner, and the lenders from time 
to time party thereto (incorporated by reference from Exhibit 10.1 to Current Report on Form 8-K of H&E Equipment 
Services, Inc. (File No. 000-51759), filed May 23, 2014). 

Amendment No. 1, dated February 5, 2015 to the Fourth Amended and Restated Credit Agreement by and among the 
Company, Great Northern Equipment, Inc., and H&E Equipment Services (California), LLC, General Electric Capital 
Corporation, as agent for the lenders, Bank of America, N.A., as co-syndication agent and documentation agent, Wells 
Fargo Capital Finance, LLC, as co-syndication agent, Deutsche Bank Securities Inc. as joint lead arranger and joint 
bookrunner, and the lenders from time to time party thereto (incorporated by reference from Exhibit 10.1 to Current Report 
on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed February 9, 2015). 

90 

 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
  10.3 

  10.4 

  10.5 

  10.6 

  10.7 

  10.8 

  10.9 

  10.10 

  10.11 

Consulting and Noncompetition Agreement, dated as of June 29, 1999, between Head & Engquist Equipment, L.L.C. and 
Thomas R. Engquist (incorporated by reference to Exhibit 10.20 to Registration Statement on Form S-4 of 
H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).† 

Purchase Agreement by and among H&E Equipment Services L.L.C., H&E Finance Corp., the guarantors party thereto and 
Credit Suisse First Boston Corporation, dated June 3, 2002 (incorporated by reference to Exhibit 10.21 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99587), filed September 13, 2002). 

Purchase Agreement, among H&E Equipment Services L.L.C., H&E Finance Corp., H&E Holdings L.L.C., the guarantors 
party thereto and Credit Suisse First Boston Corporation, Inc. dated June 17, 2002 (incorporated by reference to 
Exhibit 10.21 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed 
September 13, 2002). 

H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive Compensation Plan (incorporated by 
reference to Appendix B to the Definitive Proxy Statement of H&E Equipment Services, Inc. (File No. 000-51759), filed 
April 28, 2006).† 

Amendment No. 1 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan (incorporated by reference from Exhibit 10.7 to Form 10-K of H&E Equipment Services, Inc. (File No. 
000-51759), filed March 3, 2011). † 

Amendment No. 2 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan.* 

Form of Option Letter (incorporated by reference to Exhibit 10.36 to Registration Statement on Form S-1 of H&E 
Equipment Services, Inc. (File No. 333-128996), filed January 20, 2006).† 

Form of Restricted Stock Award Agreement for Officers of H&E Equipment Services, Inc. (incorporated by reference from 
Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed November 3, 2011). † 

Restrictive Covenant Agreement, dated August 14, 2015, by and between the Company and Bradley W. Barber 
(incorporated by reference from Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed 
October 29, 2015). † 

  10.12 

 Restrictive Covenant Agreement, dated October 12, 2015, by and between the Company and Leslie S. Magee.* † 

  18.1 

BDO Seidman, LLP Preferability Letter. (incorporated by reference to Exhibit 18.1 to Form 10-K of H&E Equipment 
Services, Inc. (File No. 000-51759), filed March 7, 2008). 

  21.1 

Subsidiaries of the registrant.* 

  23.1 

Consent of BDO USA, LLP.* 

  31.1 

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* 

  31.2 

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* 

  32.1 

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002.** 

101.INS  XBRL Instance Document* 

101.SCH  XBRL Taxonomy Extension Schema Document* 

101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document* 

101.DEF  XBRL Taxonomy Extension Definition Linkbase Document* 

101.LAB  XBRL Taxonomy Extension Label Linkbase Document* 

101.PRE  XBRL Taxonomy Extension Presentation Linkbase Document* 

Filed herewith 
Furnished herewith 

* 
** 
†  Management contract or compensatory plan or arrangement 

91 

 
 
   
 
   
 
   
 
   
 
   
 
   
  
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
  
 
 
Board of Directors

Gary W. Bagley
Private Investments

John M. Engquist
Chief Executive Officer

Bruce C. Bruckmann
Managing Director,
Bruckmann, Rosser, Sherrill & Co., Inc.

Patrick L. Edsell
Private Investments

John M. Engquist
Chief Executive Officer and Director

Leslie S. Magee
Chief Financial Officer and Secretary

Corporate Office
H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com

Stock
Stock Symbol: HEES
Stock Traded on NASDAQ Global Market

Paul N. Arnold
Private Investments

Lawrence C. Karlson
Private Investments

John T. Sawyer
Private Investments

Thomas J. Galligan III
Private Investments

Management

Bradley W. Barber
President and Chief Operating Officer

Investor Relations Contacts
Leslie S. Magee
Chief Financial Officer
H&E Equipment Services, Inc.
Phone: (225) 298-5200
Fax: (225) 298-5382
E-mail: lmagee@he-equipment.com

Kevin S. Inda
Senior Vice President and Principal
Corporate Communications, Inc.
Phone: (941) 792-1680
E-mail: kevin.inda@cci-ir.com

Form 10-K

A copy of the Annual Report on Form 10-K for fiscal year ended December 31, 2015 is included with this

Annual Report. A copy of the Annual Report on Form 10-K, filed with the Securities and Exchange Commission,
is available by contacting H&E Equipment Services, Inc., Investor Relations, 7500 Pecue Lane, Baton Rouge,
LA 70809.

The Annual Report, Form 10-K and other financial information are available at www.he-equipment.com

under the “Investor Relations” tab.

Transfer Agent

Questions concerning stock transfers, account consolidations, lost certificates, change of address, receipt of

duplicate material, and any other account related matters should be directed to Continental Stock Transfer and
Trust Company by calling 212-509-4000, extension 206, or by writing to:

H&E Equipment Services, Inc.
c/o Continental Stock Transfer and Trust Company
17 Battery Place
New York, NY 10004

Stockholders may also e-mail the transfer agent at cstmail@continentalstock.com.

H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com