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H&E Equipment Services

hees · NASDAQ Industrials
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Ticker hees
Exchange NASDAQ
Sector Industrials
Industry Rental & Leasing Services
Employees 1001-5000
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FY2016 Annual Report · H&E Equipment Services
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H&E Equipment Services, Inc.

2016 Annual Report

To Our Stockholders:

Our Company delivered solid results for 2016 as demand for rental equipment in the non-residential
construction markets remained very strong. A summary of 2016 financial results (compared to 2015) includes:

• Total revenues decreased $61.7 million, or 5.9%, to $978.1 million from $1.04 billion. Equipment rental

revenues were $445.2 million compared to $443.0 million, a 0.5% increase.

• Gross profit decreased $10.1 million, or 2.9%, to $335.6 million from $345.7 million, while gross margin

improved to 34.3% compared to 33.2%.

•

Income from operations was $110.8 million, or an 11.3% operating margin, compared to $128.2 million, or
a 12.3% margin.

• Net income was $37.2 million, or $1.05 per diluted share, compared to $44.3 million, or $1.25 per diluted

share. Effective income tax rate was 37.0% compared to 41.5%, due to decreases in the Company’s
apportionment factors and state statutory income tax rates.

During 2016, we achieved positive rental revenue growth in an extremely competitive equipment rental

environment and our rental rates for the year declined only 0.6% year-over-year, a smaller decline than the
industry average. We once again maintained industry-leading utilization, which was 69.7% for the year based on
original equipment cost. During 2016, we grew our fleet by $47.4 million, or 3.7% of original equipment cost,
and invested approximately $133.8 million in total net capital expenditures. Our fleet age was only 33.0 months
at year end, compared to an industry average of approximately 43.7 months. Weak energy markets continued to
present challenges for our distribution business in 2016, most notably in market demand for cranes, as new and
used crane sales were down $64.7 million on a combined basis for the year. We opened four new Greenfield
branches during 2016 and we opened one additional branch in the first quarter of 2017, with three more planned
for the remainder of 2017. We remain focused on executing our Greenfield strategy to expand our footprint and
grow our business.

In terms of 2017, we are very encouraged about the opportunities for our business. The major market
indicators for our industry continue to be favorable in our view. Customer sentiment is very positive. Activity in
the oil patch, specifically in the Permian and Eagle Ford Basins, picked up significantly during the fourth quarter
of 2016. Lastly, we are cautiously optimistic that the pro-business stance of the new presidential administration
will ultimately be positive for our industry and a significant infrastructure plan could potentially extend the cycle
for years to come.

Our success would not have been possible without the longstanding support of our valued customers. I
commend our employees for their ongoing commitment and efforts to provide superior customer support 24
hours a day, seven days a week. We are also grateful to our stockholders for their support, commitment to our
business and confidence in our strategy for continued growth and success. We remain focused on stockholder
value, paying cash dividends of $1.10 per share of common stock during 2016. Finally, I want to thank our Board
of Directors for their continued and valued guidance and support.

Sincerely,

John M. Engquist
Chief Executive Officer and Director

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 

FORM 10-K 

(Mark One) 
(cid:95)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2016 

or 

(cid:134)  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from                      to                      

Commission file number 000-51759 

H&E EQUIPMENT SERVICES, INC. 

(Exact Name of Registrant as Specified in Its Charter) 

Delaware 
(State or Other Jurisdiction of 
Incorporation or Organization) 
7500 Pecue Lane, 
Baton Rouge, Louisiana 70809 
(Address of Principal Executive Offices, including Zip Code) 

81-0553291 
(IRS Employer 
Identification No.) 

(225) 298-5200 
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common Stock, par value $0.01 per share 

Name of Each Exchange on Which Registered 
Nasdaq Global Market 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  (cid:134)    No  (cid:95) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  (cid:134)    No  (cid:95) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    Yes  (cid:95)    No  (cid:134) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files).    Yes  (cid:95)    No  (cid:134) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the 
best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this 
Form 10-K.  (cid:95) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions 
of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one): 

Large Accelerated Filer 

Non-Accelerated Filer 

   (cid:95) 

   (cid:133)   

    Accelerated Filer 

    Smaller Reporting Company 

   (cid:133)

   (cid:133)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  (cid:134)    No  (cid:95) 

The aggregate market value of the common stock held by non-affiliates of the registrant was approximately $593,698,073 (computed by reference to the closing sale 
price of the registrant’s common stock on the Nasdaq Global Market on June 30, 2016, the last business day of the registrant’s most recently completed second fiscal 
quarter). 

As of February 16, 2017, there were 35,575,555  shares of common stock, par value $0.01 per share, of the registrant outstanding. 

Portions of the document listed below have been incorporated by reference into the indicated parts of this Form 10-K, as specified in the responses to the item numbers 
involved. 

Part III The registrant’s definitive proxy statement, for use in connection with the Annual Meeting of Stockholders, to be filed within 120 days after the 

registrant’s fiscal year ended December 31, 2016. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
PART I   
Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II   
Item 5. 

Item 6. 
Item 7. 
Item 7A. 
Item 8. 
Item 9. 
Item 9A. 
Item 9B. 

PART III   
Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

Business ............................................................................................................................................................  
Risk Factors ......................................................................................................................................................  
Unresolved Staff Comments .............................................................................................................................  
Properties ..........................................................................................................................................................  
Legal Proceedings .............................................................................................................................................  
Mine Safety Disclosures ...................................................................................................................................  

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities ...........................................................................................................................................................  
Selected Financial Data .....................................................................................................................................  
Management’s Discussion and Analysis of Financial Condition and Results of Operations ............................  
Quantitative and Qualitative Disclosures About Market Risk ..........................................................................  
Financial Statements and Supplementary Data .................................................................................................  
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ...........................  
Controls and Procedures ...................................................................................................................................  
Other Information .............................................................................................................................................  

Directors, Executive Officers and Corporate Governance ................................................................................  
Executive Compensation ..................................................................................................................................  
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters .........  
Certain Relationships and Related Transactions, and Director Independence ..................................................  
Principal Accountant Fees and Services ...........................................................................................................  

PART IV   
Item 15. 
Exhibits and Financial Statement Schedules .....................................................................................................  
  Form 10-K Summary ........................................................................................................................................  
Item 16. 
SIGNATURES................................................................................................................................................................................  
EXHIBIT INDEX ...........................................................................................................................................................................  

4
10
19
20
21
21

22
25
27
48
49
83
84
87

88
88
88
88
88

89
89
91
92

2 

 
   
 
 
 
 
 
 
 
 
FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the federal securities laws. 

Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. 
Forward-looking statements include statements preceded by, followed by or that include the words “may”, “could”, “would”, 
“should”, “believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”, “project”, “intend”, “foresee” and similar expressions. These 
statements include, among others, statements regarding our expected business outlook, anticipated financial and operating results, our 
business strategy and means to implement the strategy, our objectives, the amount and timing of capital expenditures, the likelihood of 
our success in expanding our business, financing plans, budgets, working capital needs and sources of liquidity. By their nature, 
forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may 
not occur in the future. We believe that these risks and uncertainties include, but are not limited to, those described in the “Risk 
Factors” section of this Annual Report on Form 10-K. These factors should not be construed as exhaustive and should be read with the 
other cautionary statements in this Annual Report on Form 10-K. 

Forward-looking statements are only predictions and are not guarantees of performance. These statements are based on our 
management’s beliefs and assumptions, which in turn are based on currently available information. Important assumptions relating to 
the forward-looking statements include, among others, assumptions regarding demand for our products, the expansion of product 
offerings geographically or through new marketing applications, the timing and cost of planned capital expenditures, competitive 
conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve 
known and unknown risks and uncertainties, which could cause actual results to differ materially from those contained in any forward-
looking statement. In addition, even if our actual results are consistent with the forward-looking statements contained in this Annual 
Report on Form 10-K, those results may not be indicative of results or developments in subsequent periods. Many of these factors are 
beyond our ability to control or predict. Such factors include, but are not limited to, the following: 

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general economic conditions and construction and industrial activity in the markets where we operate in North America; 

our ability to forecast trends in our business accurately, and the impact of economic downturns and economic uncertainty 
on the markets we serve; 

the impact of conditions in the global credit and commodity markets and their effect on construction spending and the 
economy in general; 

relationships with equipment suppliers; 

increased maintenance and repair costs as we age our fleet and decreases in our equipment’s residual value; 

our indebtedness; 

risks associated with the expansion of our business; 

our possible inability to integrate any businesses we acquire; 

competitive pressures; 

security breaches and other disruptions in our information technology systems; 

adverse weather events or natural disasters; 

compliance with laws and regulations, including those relating to environmental matters and corporate governance 
matters; and 

other factors discussed under Item 1A - Risk Factors or elsewhere in this Annual Report on Form 10-K. 

Except as required by applicable law, including the securities laws of the United States and the rules and regulations of the 

Securities and Exchange Commission (“SEC”), we are under no obligation to publicly update or revise any forward-looking 
statements after we file this Annual Report on Form 10-K, whether as a result of any new information, future events or otherwise. 
Investors, potential investors and other readers are urged to consider the above mentioned factors carefully in evaluating the forward-
looking statements and are cautioned not to place undue reliance on such forward-looking statements. Although we believe that the 
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results or performance. 

3 

 
 
Item 1. 

Business 

The Company 

PART I 

We are one of the largest integrated equipment services companies in the United States focused on heavy construction and 
industrial equipment. We rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift 
or aerial work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. We engage in five principal 
business activities in these equipment categories: 

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equipment rentals; 

new equipment sales; 

used equipment sales; 

parts sales; and 

repair and maintenance services. 

By providing rental, sales, parts, repair and maintenance functions under one roof, we offer our customers a one-stop solution for 

their equipment needs. This full-service approach provides us with (1) multiple points of customer contact; (2) cross-selling 
opportunities among our rental, new and used equipment sales, parts sales and services operations; (3) an effective method to manage 
our rental fleet through efficient maintenance and profitable distribution of used equipment; and (4) a mix of business activities that 
enables us to operate effectively throughout economic cycles. We believe that the operating experience and extensive infrastructure 
we have developed throughout our history as an integrated services company provide us with a competitive advantage over rental-
focused companies and equipment distributors. In addition, our focus on four core categories of heavy construction and industrial 
equipment enables us to offer specialized knowledge and support to our customers. 

For the year ended December 31, 2016, we generated total revenues of approximately $978.1 million. The pie charts below 
illustrate a breakdown of our revenues and gross profit for the year ended December 31, 2016 by business segment (see note 17 to our 
consolidated financial statements for further information regarding our business segments): 

Revenue by Segment
($ in millions)

Gross Profit in Segments
($ in millions)

Other
$65.5 

Service
$64.7 

Parts
$109.1 

Used 
Equipment 
Sales $96.9

6.7%

6.6%

11.2%

9.9%

20.1%

New 
Equipment 
Sales 
$196.7

Service
$42.8

Other
$0.2 
0.1%

45.5%

Equipment 
Rentals
$445.2

Parts
$30.2 

Used 
Equipment 
Sales $30.2

12.7%

9.0%

9.0%

6.3%

62.9%

Equipment 
Rentals
$211.1

New 
Equipment 
Sales $21.1

We have operated, through our predecessor companies, as an integrated equipment services company for approximately 56 years 

and have built an extensive infrastructure that as of February 16, 2017 includes 78 full-service facilities located throughout the West 
Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. Our management, from the 
corporate level down to the branch store level, has extensive industry experience. We focus our rental and sales activities on, and 
organize our personnel principally by, our four core equipment categories. We believe this allows us to provide specialized equipment 
knowledge, improve the effectiveness of our rental and sales forces and strengthen our customer relationships. In addition, we operate 
our day-to-day business on a branch basis, which we believe allows us to more closely service our customers, fosters management 
accountability at local levels and strengthens our local and regional relationships. 

4 

 
 
 
Products and Services 

Equipment Rentals. We rent our heavy construction and industrial equipment to our customers on a daily, weekly and monthly 

basis. We have a well-maintained rental fleet that, at December 31, 2016, consisted of approximately 28,753 pieces of equipment 
having an original acquisition cost (which we define as the cost originally paid to manufacturers or the original amount financed under 
operating leases) of approximately $1.3 billion and an average age of approximately 33.0 months. Our rental business creates cross-
selling opportunities for us in sales and service support activities. 

New Equipment Sales. We sell new heavy construction and industrial equipment in all four core equipment categories, and are a 

leading U.S. distributor for nationally recognized suppliers including JLG Industries, Gehl, Genie Industries (Terex), Komatsu, and 
Doosan/Bobcat. In addition, we are the world’s largest distributor of Grove and Manitowoc crane equipment. Our new equipment 
sales operation is a source of new customers for our parts sales and service support activities, as well as for used equipment sales. 

Used Equipment Sales. We sell used equipment primarily from our rental fleet, as well as inventoried equipment that we acquire 
through trade-ins from our customers and selective purchases of high-quality used equipment. For the year ended December 31, 2016, 
approximately 87.1% of our used equipment sales revenues were derived from sales of rental fleet equipment. Used equipment sales, 
like new equipment sales, generate parts and services business for us. 

Parts Sales. We sell new and used parts to customers and also provide parts to our own rental fleet. We maintain an extensive in-

house parts inventory in order to provide timely parts and service support to our customers as well as to our own rental fleet. In 
addition, our parts operations enable us to maintain a high-quality rental fleet and provide additional product support to our end users. 

Service Support. We provide maintenance and repair services for our customers’ owned equipment and to our own rental fleet. In 

addition to repair and maintenance on an as-needed or scheduled basis, we provide ongoing preventative maintenance services and 
warranty repairs for our customers. We devote significant resources to training our technical service employees and over time, we 
have built a full-scale services infrastructure that we believe would be difficult for companies without the requisite resources and lead 
time to effectively replicate. 

In addition to our principal business activities mentioned above, we provide ancillary equipment support activities including 

transportation, hauling, parts shipping and loss damage waivers. 

Industry Background 

Although there has been some consolidation within the industry, including the acquisition of Rental Services Corporation by 
United Rentals, Inc. (“URI”) in 2012 and the currently pending acquisition of NES Rentals by URI, the U.S. construction equipment 
distribution industry remains highly fragmented and consists mainly of a small number of multi-location regional or national operators 
and a large number of relatively small, independent businesses serving discrete local markets. The industry is driven by a broad range 
of economic factors including total U.S. non-residential construction trends, construction machinery demand, demand for rental 
equipment and additional, region-specific factors. Construction equipment is largely distributed to end users through two channels: 
equipment rental companies and equipment dealers. Examples of equipment rental companies include URI, Sunbelt Rentals, Neff 
Rentals and Hertz Equipment Rental. Examples of equipment dealers include Finning and Toromont. Unlike many of these 
companies, which principally focus on one channel of distribution, we operate substantially in both channels. As an integrated 
equipment services company, we rent, sell and provide parts and services support. Although many of the historically pure equipment 
rental companies also provide parts and service support to customers, their service offerings are typically limited and may prove 
difficult to expand due to the infrastructure, training and resources necessary to develop the breadth of offerings and depth of 
specialized equipment knowledge that our services and sales staff provides. 

Our Competitive Strengths 

Integrated Platform of Products and Services. We believe that our operating experience and the extensive infrastructure we have 

developed through years of operating as an integrated equipment services company provides us with a competitive advantage over 
rental-focused companies and equipment distributors. Key strengths of our integrated equipment services platform include: 

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ability to strengthen customer relationships by providing a full-range of products and services; 

purchasing power gained through purchases for our new equipment sales and rental operations; 

high quality rental fleet supported by our strong product support capabilities; 

established retail sales network resulting in profitable disposal of our used equipment; and 

mix of business activities that enables us to effectively operate through economic cycles. 

5 

Complementary, High Margin Parts and Services Operations. Our parts and services businesses allow us to maintain our rental 
fleet in excellent condition and to offer our customers high-quality rental equipment. Our after-market parts and services businesses 
together provide us with a high-margin revenue source that has proven to be relatively stable throughout a range of economic cycles. 

Specialized, High-Quality Equipment Fleet. Our focus on four core types of heavy construction and industrial equipment allows 

us to better provide the specialized knowledge and support that our customers demand when renting and purchasing equipment. These 
four types of equipment are attractive because they have a long useful life, high residual value and generally strong industry demand. 

Well-Developed Infrastructure. We have built an infrastructure that as of February 16, 2017 included a network of 78 full-service 
facilities in 22 states, and a workforce that included a highly-skilled group of approximately 459 service technicians and an aggregate 
of 260 sales people in our specialized rental and equipment sales forces. We believe that our well-developed infrastructure helps us to 
better serve large multi-regional customers than our historically rental-focused competitors and provides an advantage when 
competing for lucrative fleet and project management business as well as the ability to quickly capitalize on new opportunities. 

Leading Distributor for Suppliers. We are a leading U.S. distributor for nationally-recognized equipment suppliers, including JLG 

Industries, Gehl, Genie Industries (Terex), Komatsu and Doosan/Bobcat. In addition, we are the world’s largest distributor of Grove 
and Manitowoc crane equipment. These relationships improve our ability to negotiate equipment acquisition pricing and allow us to 
purchase parts at wholesale costs. 

Customized Information Technology Systems. Our information systems allow us to actively manage our business and our rental 
fleet. We have a customer relationship management system that provides our sales force with real-time access to customer and sales 
information. In addition, our enterprise resource planning system enhances our ability to provide more timely and meaningful 
information to manage our business. 

Experienced Management Team. Our senior management team is led by John M. Engquist, our Chief Executive Officer, who has 

approximately 42 years of industry experience. Our senior and regional managers have an average of approximately 23 years of 
industry experience. Our branch managers have extensive knowledge and industry experience as well. 

Our Business Strategy 

Our business strategy includes, among other things, leveraging our integrated business model, managing the life cycle of our 
rental equipment, further developing our parts and services operations and selectively entering new markets and pursuing acquisitions. 
However, the timing and extent to which we implement these various aspects of our strategy depend on a variety of factors, many of 
which are outside our control, such as general economic conditions and construction activity in the United States. 

Leverage Our Integrated Business Model. We intend to continue to actively leverage our integrated business model to offer a one-

stop solution to our customers’ varied needs with respect to the four categories of heavy construction and industrial equipment on 
which we focus. We will continue to cross-sell our services to expand and deepen our customer relationships. We believe that our 
integrated equipment services model provides us with a strong platform for growth and enables us to effectively operate through 
economic cycles. 

Managing the Life Cycle of Our Rental Equipment. We actively manage the size, quality, age and composition of our rental fleet, 

employing a “cradle through grave” approach. During the life of our rental equipment, we (1) aggressively negotiate on purchase 
price; (2) use our customized information technology systems to closely monitor and analyze, among other things, time utilization 
(equipment usage based on customer demand), rental rate trends and pricing optimization and equipment demand; (3) continuously 
adjust our fleet mix and pricing; (4) maintain fleet quality through regional quality control managers and our on-site parts and services 
support; and (5) dispose of rental equipment through our retail sales force. This allows us to purchase our rental equipment at 
competitive prices, optimally utilize our fleet, cost-effectively maintain our equipment quality and maximize the value of our 
equipment at the end of its useful life. 

Grow Our Parts and Services Operations. Our strong parts and services operations are keystones of our integrated equipment 
services platform and together provide us with a relatively stable high-margin revenue source. Our parts and services operations help 
us develop strong, ongoing customer relationships, attract new customers and maintain a high quality rental fleet. We intend to further 
grow this product support side of our business and further penetrate our customer base. 

Enter Carefully Selected New Markets. We intend to continue our strategy of selectively expanding our network to solidify our 
presence in attractive and contiguous regions where we operate. We look to add new locations in those markets that offer attractive 
growth opportunities, high or increasing levels of demand for construction and heavy equipment, and contiguity to our existing 
markets. Eleven of our current 78 locations have opened since January 1, 2014.  

6 

Make Selective Acquisitions. The equipment industry is fragmented and includes a large number of relatively small, independent 

businesses servicing discrete local markets. Some of these businesses may represent attractive acquisition candidates. We intend to 
evaluate and pursue, on an opportunistic basis, acquisitions which meet our selection criteria, including favorable financing terms, 
with the objective of increasing our revenues, improving our profitability, entering additional attractive markets and strengthening our 
competitive position. 

History 

Through our predecessor companies, we have been in the equipment services business for approximately 56 years. H&E 

Equipment Services L.L.C. was formed in June 2002 through the combination of Head & Engquist Equipment, LLC (“Head & 
Engquist”), a wholly-owned subsidiary of Gulf Wide Industries, L.L.C. (“Gulf Wide”), and ICM Equipment Company L.L.C. 
(“ICM”). Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, integrated equipment service 
companies operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist and ICM were merged with 
and into Gulf Wide, which was renamed H&E Equipment Services L.L.C. (“H&E LLC”). Prior to the combination, Head & Engquist 
operated 25 facilities in the Gulf Coast region, and ICM operated 16 facilities in the Intermountain region of the United States. 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings, and immediately prior to the closing of our initial public offering, on February 3, 2006, 
H&E LLC and H&E Holdings merged with and into us (H&E Equipment Services, Inc.), with us surviving the reincorporation merger 
as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed under operation of law 
pursuant to the reincorporation merger. 

We completed, effective as of February 28, 2006, the acquisition of all the outstanding capital stock of Eagle High Reach 

Equipment, Inc. (now known as H&E California Holding, Inc.) and all of the outstanding equity interests of its subsidiary, Eagle High 
Reach Equipment, LLC (now known as H&E Equipment Services (California), LLC) (collectively, “Eagle” or the “Eagle 
Acquisition”). Prior to the acquisition, Eagle was a privately-held construction and industrial equipment rental company serving the 
southern California construction and industrial markets out of four branch locations. 

We completed, effective as of September 1, 2007, the acquisition of all of the outstanding capital stock of J.W. Burress, 
Incorporated (now known as H&E Equipment Services (Mid-Atlantic), Inc.) (“Burress” or the “Burress Acquisition”). Prior to the 
acquisition, Burress was a privately-held company operating primarily as a distributor in the construction and industrial equipment 
markets out of 12 locations in four states in the Mid-Atlantic region of the United States. 

Customers 

We serve approximately 38,800 customers in the United States, primarily in the West Coast, Intermountain, Southwest, Gulf 
Coast, Southeast and Mid-Atlantic regions. Our customers include a wide range of industrial and commercial companies, construction 
contractors, manufacturers, public utilities, municipalities, maintenance contractors and numerous and diverse other large industrial 
accounts. They vary from small, single machine owners to large contractors and industrial and commercial companies who typically 
operate under equipment and maintenance budgets. Our branches enable us to closely service local and regional customers, while our 
well-developed full-service infrastructure enables us to effectively service multi-regional and national accounts. Our integrated 
strategy enables us to satisfy customer requirements and increase revenues from customers through cross-selling opportunities 
presented by the various products and services that we offer. As a result, our five reporting segments generally derive their revenue 
from the same customer base. In 2016, no single customer accounted for more than 1.0% of our total revenues, and no single customer 
accounted for more than 10% of our revenue on a segmented basis. Our top ten customers combined accounted for approximately 
6.4% of our total revenues in 2016. 

Sales and Marketing 

We have two distinct, focused sales forces; one specializing in equipment rentals and one focused specifically on new and used 
equipment sales. We believe maintaining separate sales forces for equipment rental and equipment sales is important to our customer 
service, allowing us to effectively meet the demands of different types of customers. 

7 

Both our rental sales force and equipment sales force are divided into smaller, product focused teams which enhances the 
development of in-depth product application and technical expertise. To further develop knowledge and experience, we provide our 
sales forces with extensive training, including frequent factory and in-house training by manufacturer representatives regarding the 
operational features, operator safety training and maintenance of new equipment. This training is essential, as our sales personnel 
regularly call on customers’ job sites, often assisting customers in assessing their immediate and ongoing equipment needs. In 
addition, we have a commission-based compensation program for our sales forces. 

We maintain a company-wide customer relationship management system. We believe that this comprehensive customer and sales 

management tool enhances our territory management program by increasing the productivity and efficiency of our sales 
representatives and branch managers as they are provided real-time access to sales and customer information. 

We have developed strategies to identify target customers for our equipment services in all markets. These strategies allow our 

sales force to identify frequent rental users, function as advisors and problem solvers for our customers and accelerate the sales 
process in new operations. 

While our specialized, well-trained sales force strengthens our customer relationships and fosters customer loyalty, we also 
promote our business through marketing and advertising, including industry publications, direct mail campaigns, television, the 
Yellow Pages and our Company website at www.he-equipment.com. 

Suppliers 

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. We 

purchased approximately 46% of our new equipment and rental fleet from three manufacturers (Grove/Manitowoc, Komatsu, and 
Genie Industries (Terex)) during the year ended December 31, 2016. These relationships improve our ability to negotiate equipment 
acquisition pricing. We are also a leading U.S. distributor for nationally-recognized equipment suppliers including JLG Industries, 
Gehl, Genie Industries (Terex), Komatsu, Doosan/Bobcat and Grove/Manitowoc. As an authorized distributor for a wide range of 
suppliers, we are also able to provide our customers parts and services that in many cases are covered under the manufacturer’s 
warranty. While we believe that we have alternative sources of supply for the equipment we purchase in each of our principal product 
categories, termination of one or more of our relationships with any of our major suppliers of equipment could have a material adverse 
effect on our business, financial condition or results of operations if we were unable to obtain adequate or timely rental and sales 
equipment. 

Information Technology Systems 

We have specialized information systems that track (1) rental inventory utilization statistics; (2) maintenance and repair costs; 

(3) returns on investment for specific equipment types; and (4) detailed operational and financial information for each piece of 
equipment. These systems enable us to closely monitor our performance and actively manage our business, and include features that 
were custom designed to support our integrated services platform. The point-of-sale aspect of our systems enables us to link all of our 
facilities, permitting universal access to real-time data concerning equipment located at the individual facility locations and the rental 
status and maintenance history for each piece of equipment. In addition, our systems include, among other features, on-line contract 
generation, automated billing, applicable sales tax computation and automated rental purchase option calculation. We customized our 
customer relationship management system to enable us to more effectively manage our sales territories and sales representatives’ 
activity. This customer relationship management system provides sales and customer information, available rental fleet and inventory 
information, a quote system and other organizational tools to assist our sales forces. We maintain an extensive customer database 
which allows us to monitor the status and maintenance history of our customers’ owned-equipment and enables us to more effectively 
provide parts and services to meet their needs. All of our critical systems run on servers and other equipment that is current technology 
and available from major suppliers and serviceable through existing maintenance agreements. 

Seasonality 

Although our business is not significantly impacted by seasonality, the demand for our rental equipment tends to be lower in the 
winter months. The level of equipment rental activities is directly related to commercial and industrial construction and maintenance 
activities. Therefore, equipment rental performance will be correlated to the levels of current construction activities. The severity of 
weather conditions can have a temporary impact on the level of construction activities. 

Equipment sales cycles are also subject to some seasonality with the peak selling period occurring during the spring season and 

extending through the summer. Parts and services activities are less affected by changes in demand caused by seasonality. 

8 

Competition 

The equipment industry is generally comprised of either pure rental equipment companies or manufacturer dealer/distributorship 

companies. We are an integrated equipment services company and rent, sell and provide parts and services support. Although there 
has been some consolidation within the equipment industry, including United Rentals’ acquisition of Rental Services Corporation in 
2012 and United Rentals’ pending acquisition of NES Rentals, the equipment industry remains highly fragmented and consists mainly 
of a small number of multi-location regional or national operators and a large number of relatively small, independent businesses 
serving discrete local markets. Many of the markets in which we operate are served by numerous competitors, ranging from national 
and multi-regional equipment rental companies (for example, United Rentals, Sunbelt Rentals, Neff Rentals and Hertz Equipment 
Rental) or equipment dealers (for example, Finning and Toromont) to small, independent businesses with a limited number of 
locations. 

We believe that participants in the equipment rental industry generally compete on the basis of availability, quality, reliability, 
delivery and price. In general, large operators enjoy substantial competitive advantages over small, independent rental businesses due 
to a distinct price advantage. Many rental equipment companies’ parts and services offerings are limited and may prove difficult to 
expand due to the training, infrastructure and management resources necessary to develop the breadth of service offerings and depth of 
knowledge our service technicians are able to provide. Some of our competitors have significantly greater financial, marketing and 
other resources than we do. 

Traditionally, equipment manufacturers distributed their equipment and parts through a network of independent dealers with 
distribution agreements. As a result of consolidation and competition, both manufacturers and distributors sought to streamline their 
operations, improve their costs and gain market share. Our established, integrated infrastructure enables us to compete directly with 
our competitors on either a local, regional or national basis. We believe customers place greater emphasis on value-added services, 
teaming with equipment rental and sales companies who can meet all of their equipment, parts and services needs. 

Environmental and Safety Regulations 

Our facilities and operations are subject to comprehensive and frequently changing federal, state and local environmental and 
occupational health and safety laws. These laws regulate (1) the handling, storage, use and disposal of hazardous materials and wastes 
and, if any, the associated cleanup of properties affected by pollutants; (2) air quality (emissions); and (3) wastewater. We do not 
currently anticipate any material adverse effect on our business or financial condition or competitive position as a result of our efforts 
to comply with such requirements. Although we have made and will continue to make capital and other expenditures to comply with 
environmental requirements, we do not expect to incur material capital expenditures for environmental controls or compliance. 

In the future, federal, state or local governments could enact new or more stringent laws or issue new or more stringent 

regulations concerning environmental and worker health and safety matters, or effect a change in their enforcement of existing laws or 
regulations, that could affect our operations. Also, in the future, contamination may be found to exist at our facilities or off-site 
locations where we have sent wastes. There can be no assurance that we, or various environmental regulatory agencies, will not 
discover previously unknown environmental non-compliance or contamination. We could be held liable for such newly-discovered 
non-compliance or contamination. It is possible that changes in environmental and worker health and safety laws or liabilities from 
newly-discovered non-compliance or contamination could have a material adverse effect on our business, financial condition and 
results of operations. 

Employees 

As of December 31, 2016, we had approximately 1,996 employees. Of these employees, 824 are salaried personnel and 1,172 are 

hourly personnel. Our employees perform the following functions: sales operations, parts operations, rental operations, technical 
services and office and administrative support. A collective bargaining agreement relating to two branch locations covers 
approximately 65 of our employees. We believe our relations with our employees are good, and we have never experienced a work 
stoppage. 

Generally, the total number of employees does not significantly fluctuate throughout the year. However, acquisition activity or the 

opening of new branches may increase the number of our employees or fluctuations in the level of our business activity could require 
some staffing level adjustments in response to actual or anticipated customer demand. 

Available Information 

We file electronically with the SEC annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K 
and amendments to those reports filed or furnished pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. The public 
may read and copy any materials we have filed with or furnished to the SEC at the SEC’s Public Reference Room at 100 F Street, 

9 

N.E., Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC 
at 1-800-SEC-0330. The SEC maintains an Internet site (www.sec.gov) that contains reports, proxy and information statements, and 
other information regarding issuers that file electronically with the SEC. Copies of our annual report on Form 10-K, quarterly reports 
on Form 10-Q, current reports on Form 8-K, ownership reports for insiders and any amendments to these reports filed with or 
furnished to the SEC are available free of charge through our internet website (www.he-equipment.com) as soon as reasonably 
practicable after filing with the SEC. We use the Investor Relations section of our website as a means of disclosing material non-
public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor the 
Investor Relations section of our website, in addition to following press releases, SEC filings and public conference calls and 
webcasts. 

Additionally, we make available free of charge on our internet website: 

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our Code of Conduct and Ethics; 

the charter of our Corporate Governance and Nominating Committee; 

the charter of our Compensation Committee; and 

the charter of our Audit Committee. 

Item 1A. 

Risk Factors 

Investing in our securities involves a high degree of risk. You should consider carefully the following risk factors and the other 
information in this Annual Report on Form 10-K, including our consolidated financial statements and related notes, before making any 
investment decisions regarding our securities. If any of the following risks actually occur, our business, financial condition and 
operating results could be adversely affected. As a result, the trading price of our securities could decline and you may lose part or all 
of your investment. 

Our business could be adversely affected by declines in construction and industrial activities, or a downturn in the economy in 
general, which could lead to decreased demand for equipment, depressed equipment rental rates and lower sales prices, resulting 
in a decline in our revenues, gross margins and operating results. 

Our equipment is principally used in connection with construction and industrial activities. Consequently, a downturn in 

construction or industrial activities, or the economy in general, may lead to a decrease in the demand for equipment or depress rental 
rates and the sales prices for our equipment. Our business may also be negatively impacted, either temporarily or long-term, by: 

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a reduction in spending levels by customers; 

unfavorable credit markets affecting end-user access to capital; 

adverse changes in federal, state and local government infrastructure spending; 

an increase in the cost of construction materials; 

adverse weather conditions which may affect a particular region; 

an increase in interest rates; or 

terrorism or hostilities involving the United States. 

Weakness or deterioration in the non-residential construction and industrial sectors caused by these or other factors could have a 

material adverse effect on our financial position, results of operations and cash flows in the future and may also have a material 
adverse effect on residual values realized on the disposition of our rental fleet. For example, during fiscal years 2009 and 2010, the 
economic downturn and related economic uncertainty, combined with weakness in the construction industry and a decrease in 
industrial activity, resulted in a significant decrease in the demand for our new and used equipment and depressed equipment rental 
rates, which resulted in decreased revenues and lower gross margins realized on our equipment rentals and on the sale of our new and 
used inventory during those periods. More recently, the decline in oil prices and the related downturn in oil industry activities during 
fiscal years 2014, 2015 and 2016 have resulted in a significant decrease in our new equipment sales, primarily the sale of new cranes, 
due to lower demand. 

The inability to forecast trends accurately may have an adverse impact on our business and financial condition. 

An economic downturn or economic uncertainty makes it difficult for us to forecast trends, which may have an adverse impact on 
our business and financial condition. For example, the economic downturn of 2009 and 2010 — which included, among other things, 

10 

 
 
significant reductions in available capital and liquidity from banks and other providers of credit, substantial reductions and/or 
fluctuations in equity and currency values worldwide and concerns that the worldwide economy may enter into a prolonged 
recessionary period — limited our ability, as well as the ability of our customers and our suppliers, to accurately forecast future 
product demand trends. More recently, declines in oil and natural gas prices, and uncertainty regarding future price levels, have 
negatively impacted the exploration, production and construction activity of our customers in those markets. Uncertainty regarding 
future equipment product demand could cause us to maintain excess equipment inventory and increase our equipment inventory 
carrying costs. Alternatively, this forecasting difficulty could cause a shortage of equipment for sale or rental that could result in an 
inability to satisfy demand for our products and a loss of market shares. 

Unfavorable conditions or disruptions in the capital and credit markets may adversely impact business conditions and the 
availability of credit. 

Disruptions in the global capital and credit markets as a result of an economic downturn, economic uncertainty, changing or 
increased regulation, reduced alternatives or failures of significant financial institutions could adversely affect our customers’ ability 
to access capital and could adversely affect our access to liquidity needed for business in the future. Additionally, unfavorable market 
conditions may depress demand for our products and services or make it difficult for our customers to obtain financing and credit on 
reasonable terms. Unfavorable market conditions also may cause more of our customers to be unable to meet their payment 
obligations to us, increasing delinquencies and credit losses. If we are unable to manage credit risk adequately, or if a large number of 
customers should have financial difficulties at the same time, our credit losses could increase above historical levels and our operating 
results would be adversely affected. Delinquencies and credit losses generally can be expected to increase during economic 
slowdowns or recessions. Moreover, our suppliers may be adversely impacted by unfavorable capital and credit markets, causing 
disruption or delay of product availability. These events could negatively impact our business, financial position, results of operations 
and cash flows. 

In addition, if the financial institutions that have extended line of credit commitments to us are adversely affected by the 
conditions of the capital and credit markets, they may be unable to fund borrowings under those credit commitments, which could 
have an adverse impact on our financial condition and our ability to borrow funds, if needed, for working capital, acquisitions, capital 
expenditures and other corporate purposes. 

Our significant indebtedness could adversely affect our financial condition. 

We have a significant amount of indebtedness outstanding. As of December 31, 2016, we had total indebtedness of approximately 

$794.3 million, consisting of the $630.0 million aggregate amounts outstanding under our senior unsecured notes, $162.6 million of 
outstanding borrowing under our senior secured credit facility (the “Credit Facility”) and $1.7 million of capital lease obligations. As 
of February 16, 2017, we had borrowing availability under the Credit Facility of $469.7 million, net of a $7.7 million outstanding 
letter of credit. 

Our indebtedness could have important consequences. For example, it could: 

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increase our vulnerability to general adverse economic and industry conditions; 

require us to dedicate a substantial portion of our cash flow from operations to payments on our indebtedness, thereby 
reducing the availability of our cash flow to fund working capital, capital expenditures and other general corporate 
purposes; 

limit our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate; 

place us at a competitive disadvantage compared to our competitors that have less debt; and 

limit our ability to obtain additional financing for working capital, capital expenditures, acquisitions or general corporate 
purposes. 

We expect to use cash flow from operations and borrowings under our Credit Facility to meet our current and future financial 
obligations, including funding our operations, debt service and capital expenditures. Our ability to make these payments depends on 
our future performance, which will be affected by financial, business, economic and other factors, many of which we cannot control. 
Our business may not generate sufficient cash flow from operations in the future, which could result in our being unable to repay 
indebtedness, or to fund other liquidity needs. If we do not have enough capital, we may be forced to reduce or delay our business 
activities and capital expenditures, sell assets, obtain additional debt or equity capital or restructure or refinance all or a portion of our 
debt, including the senior unsecured notes and our Credit Facility, on or before maturity. We cannot make any assurances that we will 
be able to accomplish any of these alternatives on terms acceptable to us, or at all. In addition, the terms of existing or future 
indebtedness, including the agreements governing the senior unsecured notes and the Credit Facility may limit our ability to pursue 
any of these alternatives. 

11 

We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take other actions to satisfy 
our obligations under our indebtedness, which may not be successful. 

Our ability to make scheduled payments or to refinance our debt obligations depends on our financial and operating performance, 

which is subject to prevailing economic and competitive conditions and to certain financial, business and other factors beyond our 
control. We cannot make assurances that we will maintain a level of cash flows from operating activities sufficient to permit us to pay 
the principal, premium, if any, and interest on our indebtedness. In the absence of such operating results and resources, we could face 
substantial liquidity problems and might be required to dispose of material assets or operations to meet our debt service and other 
obligations. The Credit Facility and the indenture governing the senior unsecured notes restrict our ability to dispose of assets and use 
the proceeds from the disposition. We may not be able to consummate those dispositions or to obtain the proceeds which we could 
realize from such dispositions. Any proceeds we do receive from a disposition may not be adequate to meet any debt service 
obligations then due. 

If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay 

capital expenditures, seek additional capital or restructure or refinance our indebtedness. We cannot assure you that we would be able 
to take any of these actions, that these actions would be successful and permit us to meet our scheduled debt service obligations or that 
these actions would be permitted under the terms of our existing or future debt agreements, including the Credit Facility or the 
indenture governing the senior unsecured notes. 

If we cannot make scheduled payments on our debt, we will be in default and, as a result: 

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our debt holders could declare all outstanding principal and interest to be due and payable; 

the lenders under the Credit Facility could terminate their commitments to lend us money and foreclose against the assets 
securing our borrowings; and 

we could be forced into bankruptcy or liquidation. 

Despite current indebtedness levels, we may still be able to incur more indebtedness, which could further exacerbate the risks 
described above. 

Under the terms of the agreements governing the Credit Facility and the senior unsecured notes, we and our subsidiaries may be 

able to incur substantial indebtedness in the future. 

Additionally, our Credit Facility provides revolving commitments of up to $602.5 million in the aggregate. As of February 16, 
2017, we had $469.7 million of availability under the Credit Facility, net of a $7.7 million outstanding letter of credit. If new debt is 
added to our current debt levels, the risks that we now face relating to our substantial indebtedness could intensify. 

The agreements governing the Credit Facility and our senior unsecured notes restrict our ability to engage in certain corporate 
and financial transactions. 

The agreements governing the Credit Facility and the senior unsecured notes contain certain covenants that, among other things, 

restrict or limit our and our restricted subsidiaries’ ability to: 

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incur more debt; 

pay dividends and make distributions; 

issue preferred stock of subsidiaries; 

make investments; 

repurchase stock; 

create liens; 

enter into transactions with affiliates; 

enter into sale and lease-back transactions; 

merge or consolidate; and 

transfer and sell assets. 

Our ability to borrow under the Credit Facility depends upon compliance with the restrictions contained in the Credit Facility. 

Events beyond our control could affect our ability to meet these covenants. 

12 

In addition, the Credit Facility requires us to meet certain financial conditions tests. Events beyond our control can affect our 

ability to meet these financial conditions tests and to comply with other provisions governing the Credit Facility and the senior 
unsecured notes. Our failure to comply with obligations under the agreements governing the Credit Facility and the senior unsecured 
notes may result in an event of default under the agreements governing the Credit Facility and the senior unsecured notes, 
respectively. A default, if not cured or waived, may permit acceleration of this indebtedness and our other indebtedness. We may not 
be able to remedy these defaults. If our indebtedness is accelerated, we may not have sufficient funds available to pay the accelerated 
indebtedness and may not have the ability to refinance the accelerated indebtedness on terms favorable to us or at all. 

Variable rate indebtedness subjects us to interest rate risk, which could cause our debt service obligations to increase significantly. 

Borrowings under the Credit Facility are at variable rates of interest and expose us to interest rate risk. As such, our results of 
operations are sensitive to movements in interest rates. There are many economic factors outside our control that have in the past and 
may, in the future, impact rates of interest including publicly announced indices that underlie the interest obligations related to a 
certain portion of our debt. Factors that impact interest rates include governmental monetary policies, inflation, recession, changes in 
unemployment, the money supply, international disorder and instability in domestic and foreign financial markets. If interest rates 
increase, our debt service obligations on the variable rate indebtedness would increase even though the amount borrowed remained the 
same, and our results of operations would be adversely impacted. Such increases in interest rates could have a material adverse effect 
on our financial conditions and results of operations. 

Our business could be hurt if we are unable to obtain additional capital as required, resulting in a decrease in our revenues and 
profitability. 

The cash that we generate from our business, together with cash that we may borrow under our Credit Facility, may not be 

sufficient to fund our capital requirements. We may require additional financing to obtain capital for, among other purposes, 
purchasing equipment, completing acquisitions, establishing new locations and refinancing existing indebtedness. Any additional 
indebtedness that we incur will make us more vulnerable to economic downturns and limit our ability to withstand competitive 
pressures. Moreover, we may not be able to obtain additional capital on acceptable terms, if at all. If we are unable to obtain sufficient 
additional financing in the future, our business could be adversely affected by reducing our ability to increase revenues and 
profitability. 

Our revenue and operating results may fluctuate, which could result in a decline in our profitability and make it more difficult for 
us to grow our business. 

Our revenue and operating results have historically varied from quarter to quarter. Periods of decline could result in an overall 
decline in profitability and make it more difficult for us to make payments on our indebtedness and grow our business. We expect our 
quarterly results to continue to fluctuate in the future due to a number of factors, including: 

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general economic conditions in the markets where we operate; 

the cyclical nature of our customers’ business, particularly our construction customers and customers in the oil and gas 
industry; 

seasonal sales and rental patterns of our construction customers, with sales and rental activity tending to be lower in the 
winter months; 

changes in the size of our rental fleet and/or in the rate at which we sell our used equipment from the fleet; 

an overcapacity of fleet in the equipment rental industry; 

severe weather and seismic conditions temporarily affecting the regions where we operate; 

changes in corporate spending for plants and facilities or changes in government spending for infrastructure projects; 

the effectiveness of integrating acquired businesses and new start-up locations; and 

timing of acquisitions and new location openings and related costs. 

In addition, we incur various costs when integrating newly acquired businesses or opening new start-up locations, and the 

profitability of a new location is generally expected to be lower in the initial months of operation. 

13 

Fluctuations in the stock market, as well as general economic and market conditions, may impact the market price of our common 
stock. 

The market price of our common stock has been and may continue to be subject to significant fluctuations in response to general 

economic changes and other factors including, but not limited to: 

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variations in our quarterly operating results or results that vary from investor expectations; 

changes in the strategy and actions taken by our competitors, including pricing changes; 

securities analysts’ elections to discontinue coverage of our common stock, changes in financial estimates by analysts or a 
downgrade of our common stock or of our sector by analysts; 

announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or 
capital commitments; 

changes in the price of oil and other commodities; 

investor perceptions of us and the equipment rental and distribution industry; and 

national or regional catastrophes or circumstances and natural disasters, hostilities and acts of terrorism. 

Broad market and industry factors may materially reduce the market price of our common stock, regardless of or in a manner that 

is disproportionate to any related impact on our operating performance. As an example, in the latter half of 2014 the price of oil fell 
significantly and the price further declined and remained depressed throughout 2015 and 2016, compared to pre-2014 price levels, 
although the price rebounded somewhat in the latter half of 2016. We believe that this prolonged decline in oil prices and its impact on 
oil related economic activities is a significant factor in the price decline of our stock during the same period, even though other 
industrial and construction activities that are also primary drivers of our business generally remained at or above historic levels. In 
addition, the stock market historically has experienced price and volume fluctuations that often have been unrelated or 
disproportionate to the operating performance of companies. These fluctuations, as well as general economic and market conditions, 
including those listed above and others, may harm the market price of our common stock. 

We are subject to competition, which may have a material adverse effect on our business by reducing our ability to increase or 
maintain revenues or profitability. 

The equipment rental and retail distribution industries are highly competitive and the equipment rental industry is highly 

fragmented. Many of the markets in which we operate are served by numerous competitors, ranging from national and multi-regional 
equipment rental companies to small, independent businesses with a limited number of locations. We generally compete on the basis 
of availability, quality, reliability, delivery and price. Some of our competitors have significantly greater financial, marketing and 
other resources than we do, and may be able to reduce rental rates or sales prices. The market downturn and increased competitive 
pressures in 2009 and 2010 caused us to significantly reduce our rates to maintain market share, resulting in lower operating margins 
and profitability. We may encounter increased competition from existing competitors or new market entrants in the future, which 
could have a material adverse effect on our business, financial condition and results of operations. 

We may not be able to facilitate our growth strategy by identifying or completing transactions with attractive acquisition 
candidates, which could limit our revenues and profitability. Future acquisitions may result in significant transaction expenses 
and we may involve significant costs. We may experience integration and consolidation risks associated with future acquisitions. 

An element of our growth strategy is to selectively pursue on an opportunistic basis acquisitions of additional businesses. The 
success of this element of our growth strategy depends, in part, on selecting strategic acquisition candidates at attractive prices. We 
cannot assure you that we will be able to identify attractive acquisition candidates or complete the acquisition of any identified 
candidates at favorable prices and upon advantageous terms and conditions, including financing alternatives. We expect to face 
competition for acquisition candidates, which may limit the number of acquisition opportunities and lead to higher acquisition costs. 
We may not have the financial resources necessary to consummate any acquisitions or the ability to obtain the necessary funds on 
satisfactory terms. Any future acquisitions may result in significant transaction expenses and risks associated with entering new 
markets. We may also be subject to claims by third parties related to the operations of these businesses prior to our acquisition and by 
sellers under the terms of our acquisition agreements. 

We may not have sufficient management, financial and other resources to integrate and consolidate any future acquisitions. Any 
significant diversion of management’s attention or any major difficulties encountered in the integration of the businesses we acquire 
could have a material adverse effect on our business, financial condition or results of operations, which could decrease our 
profitability and make it more difficult for us to grow our business. Furthermore, general economic conditions or unfavorable global 

14 

capital and credit markets could affect the timing and extent to which we successfully acquire new businesses, which could limit our 
revenues and profitability. 

We may not be able to facilitate our growth strategy by identifying and opening attractive start-up locations, which could limit our 
revenues and profitability. 

An element of our growth strategy is to selectively identify and implement start-up locations in order to add new customers. The 

success of this element of our growth strategy depends, in part, on identifying strategic start-up locations. 

We also cannot assure you that we will be able to identify attractive start-up locations. Opening start-up locations may involve 

significant costs and limit our ability to expand our operations. Start-up locations may involve risks associated with entering new 
markets and we may face significant competition. 

We may not have sufficient management, financial and other resources to successfully operate new locations. Any significant 
diversion of management’s attention or any major difficulties encountered in the locations that we open in the future could have a 
material adverse effect on our business, financial condition or results of operations, which could decrease our profitability and make it 
more difficult for us to grow our business. Furthermore, general economic conditions or unfavorable global capital and credit markets 
could affect the timing and extent to which we open new start-up locations, which could limit our revenues and profitability. 

The continued payment of our quarterly dividend is subject to, among other things, the availability of funds and the discretion of 
our board of directors. 

The payment of future dividends and the amount thereof is uncertain, at the sole discretion of our board of directors and 

considered by the board of directors each quarter. The payment of dividends is dependent upon, among other things, operating cash 
flow generated by our business, financial requirements for our operations, the execution of our growth strategy, the restrictions and 
covenants pursuant to our Credit Facility and senior unsecured notes, and the satisfaction of solvency tests imposed by the Delaware 
General Corporation Law and other applicable law for the declaration and payment of dividends. 

We purchase a significant amount of our equipment from a limited number of manufacturers. Termination of one or more of our 
relationships with any of those manufacturers could have a material adverse effect on our business, as we may be unable to obtain 
adequate or timely rental and sales equipment. 

We purchase most of our rental and sales equipment from leading, nationally-known original equipment manufacturers 

(“OEMs”). For the year ended December 31, 2016, we purchased approximately 46% of our rental and sales equipment from three 
manufacturers (Grove/Manitowoc, Komatsu, and Genie Industries (Terex)). Although we believe that we have alternative sources of 
supply for the rental and sales equipment we purchase in each of our core product categories, termination of one or more of our 
relationships with any of these major suppliers could have a material adverse effect on our business, financial condition or results of 
operations if we were unable to obtain adequate or timely rental and sales equipment. 

Our suppliers of new equipment may appoint additional distributors, sell directly or unilaterally terminate our distribution 
agreements, which could have a material adverse effect on our business due to a reduction of, or inability to increase, our 
revenues. 

We are a distributor of new equipment and parts supplied by leading, nationally-known OEMs. Under our distribution agreements 

with these OEMs, manufacturers retain the right to appoint additional dealers and sell directly to national accounts and government 
agencies. We have both written and oral distribution agreements with our new equipment suppliers. Under our oral agreements with 
the OEMs, we operate under our established course of dealing with the supplier and are subject to the applicable state law regarding 
such relationship. In most instances, the OEMs may appoint additional distributors, elect to sell to customers directly or unilaterally 
terminate their distribution agreements with us at any time without cause. Any such actions could have a material adverse effect on 
our business, financial condition and results of operations due to a reduction of, or an inability to increase, our revenues. 

The cost of new equipment that we sell or purchase for use in our rental fleet may increase and therefore we may spend more for 
such equipment. In some cases, we may not be able to procure new equipment on a timely basis due to supplier constraints. 

The cost of new equipment from manufacturers that we sell or purchase for use in our rental fleet may increase as a result of 

increased raw material costs, including increases in the cost of steel, which is a primary material used in most of the equipment we 
use, or due to increased regulatory requirements, such as those related to emissions. These increases could materially impact our 
financial condition or results of operations in future periods if we are not able to pass such cost increases through to our customers. 

15 

Our rental fleet is subject to residual value risk upon disposition. 

The market value of any given piece of rental equipment could be less than its depreciated value at the time it is sold. The market 

value of used rental equipment depends on several factors, including: 

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the market price for new equipment of a like kind; 

wear and tear on the equipment relative to its age; 

the time of year that it is sold (prices are generally higher during the construction season); 

worldwide and domestic demands for used equipment; 

the supply of used equipment on the market; and 

general economic conditions. 

We include in operating income the difference between the sales price and the depreciated value of an item of equipment sold. 

Although for the year ended December 31, 2016, we sold used equipment from our rental fleet at an average selling price of 
approximately 152.3% of net book value, we cannot assure you that used equipment selling prices will not decline. Any significant 
decline in the selling prices for used equipment could have a material adverse effect on our business, financial condition, results of 
operations or cash flows. 

We incur maintenance and repair costs associated with our rental fleet equipment that could have a material adverse effect on our 
business in the event these costs are greater than anticipated. 

As our fleet of rental equipment ages, the cost of maintaining such equipment, if not replaced within a certain period of time, 

generally increases. Determining the optimal age for our rental fleet equipment is subjective and requires considerable estimates by 
management. We have made estimates regarding the relationship between the age of our rental fleet equipment, and the maintenance 
and repair costs, and the market value of used equipment. Our future operating results could be adversely affected because our 
maintenance and repair costs may be higher than estimated and market values of used equipment may fluctuate. 

Security breaches and other disruptions in our information technology systems, including our customer relationship management 
system, could limit our capacity to effectively monitor and control our operations, compromise our or our customers’ and 
suppliers’ confidential information or otherwise adversely affect our operating results or business reputation. 

Our information technology systems, some of which are managed by third parties, facilitate our ability to monitor and control our 
operations and adjust to changing market conditions, including processing, transmitting, storing, managing and supporting a variety of 
business processes, activities and information. Any disruption in any of these systems, including our customer management system, or 
the failure of any of these systems to operate as expected could, depending on the magnitude of the problem, adversely affect our 
operating results by limiting our capacity to effectively monitor and control our operations and adjust to changing market conditions. 

Additionally, we collect and store sensitive data, including proprietary business information and the proprietary business 
information of our customers and suppliers, in data centers and on information technology networks. The secure operation of these 
information technology networks and the processing and maintenance of this information is critical to our business operations and 
strategy. Despite security measures and business continuity plans, our information technology networks and infrastructure may be 
vulnerable to damage, disruptions or shutdowns due to attacks by cyber criminals or breaches due to employee error or malfeasance or 
other disruptions during the process of upgrading or replacing computer software or hardware, power outages, computer viruses, 
telecommunication or utility failures, terrorist acts or natural disasters or other catastrophic events. The occurrence of any of these 
events could compromise our networks, and the information stored there could be accessed, publicly disclosed, lost or stolen. Any 
such access, disclosure or other loss of information could result in legal claims or proceedings, liability or regulatory penalties under 
laws protecting the privacy of personal information, disrupt operations, and damage our reputation, which could adversely affect our 
business. In addition, as security threats continue to evolve we may need to invest additional resources to protect the security of our 
systems. 

Fluctuations in fuel costs or reduced supplies of fuel could harm our business. 

We could be adversely affected by limitations on fuel supplies or significant increases in fuel prices that result in higher costs to 

us for transporting equipment from one branch to another branch or one region to another region. A significant or protracted 
disruption of fuel supplies could have an adverse effect on our financial condition and results of operations. 

16 

Hurricanes, other adverse weather events, national or regional catastrophes or natural disasters could negatively affect our local 
economies or disrupt our operations, which could have an adverse effect on our business or results of operations. 

Our market areas in the Gulf Coast and Mid-Atlantic regions of the United States are susceptible to hurricanes. Such weather 

events can disrupt our operations, result in damage to our properties and negatively affect the local economies in which we operate. 
Future hurricanes could result in damage to certain of our facilities and the equipment located at such facilities, or equipment on rent 
with customers in those areas. In addition, climate change could lead to an increase in intensity or occurrence of hurricanes or other 
adverse weather events, including severe winter storms. Future occurrences of these events, as well as regional or national 
catastrophes or natural disasters, and their effects may adversely impact our business or results of operations. 

We are dependent on key personnel. A loss of key personnel could have a material adverse effect on our business, which could 
result in a decline in our revenues and profitability. 

Our senior and regional managers have an average of approximately 23 years of industry experience. Our branch managers have 

extensive knowledge and industry experience as well. Our success is dependent, in part, on the experience and skills of our 
management team. Competition for top management talent within our industry is generally significant. If we are unable to fill and 
keep filled all of our senior management positions, or if we lose the services of any key member of our senior management team and 
are unable to find a suitable replacement in a timely manner, we may be challenged to effectively manage our business and execute 
our strategy. 

If the Company fails to maintain an effective system of internal controls, the Company may not be able to accurately report 
financial results or prevent fraud. 

Effective internal controls are necessary to provide reliable financial reports and to assist in the effective prevention of fraud. Any 

inability to provide reliable financial reports or prevent fraud could harm our business. We must annually evaluate our internal 
procedures to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which requires management and auditors to 
assess the effectiveness of our internal controls. If we fail to remedy or maintain the adequacy of our internal controls, as such 
standards are modified, supplemented or amended from time to time, we could be subject to regulatory scrutiny, civil or criminal 
penalties or shareholder litigation. 

In addition, failure to maintain effective internal controls could result in financial statements that do not accurately reflect our 
financial condition or results of operations. There can be no assurance that we will be able to maintain a system of internal controls 
that fully complies with the requirements of the Sarbanes-Oxley Act of 2002 or that our management and independent registered 
public accounting firm will continue to conclude that our internal controls are effective. 

We are exposed to various risks related to legal proceedings or claims that could adversely affect our operating results. The nature 
of our business exposes us to various liability claims, which may exceed the level of our insurance coverage and thereby not fully 
protect us. 

We are a party to lawsuits in the normal course of our business. Litigation in general can be expensive, lengthy and disruptive to 

normal business operations. Moreover, the results of complex legal proceedings are difficult to predict. Responding to lawsuits 
brought against us, or legal actions that we may initiate, can often be expensive and time-consuming. Unfavorable outcomes from 
these claims and/or lawsuits could adversely affect our business, results of operations, or financial condition, and we could incur 
substantial monetary liability and/or be required to change our business practices. 

Our business exposes us to claims for personal injury, death or property damage resulting from the use of the equipment we rent 

or sell and from injuries caused in motor vehicle accidents in which our delivery and service personnel are involved and other 
employee related matters. Additionally, we could be subject to potential litigation associated with compliance with various laws and 
governmental regulations at the federal, state or local levels, such as those relating to the protection of persons with disabilities, 
employment, health, safety, security and other regulations under which we operate. 

We carry comprehensive insurance, subject to deductibles, at levels we believe are sufficient to cover existing and future claims 
made during the respective policy periods. However, we may be exposed to multiple claims that do not exceed our deductibles, and, as 
a result, we could incur significant out-of-pocket costs that could adversely affect our financial condition and results of operations. In 
addition, the cost of such insurance policies may increase significantly upon renewal of those policies as a result of general rate 
increases for the type of insurance we carry as well as our historical experience and experience in our industry. Although we have not 
experienced any material losses that were not covered by insurance, our existing or future claims may exceed the coverage level of our 
insurance, and such insurance may not continue to be available on economically reasonable terms, or at all. If we are required to pay 
significantly higher premiums for insurance, are not able to maintain insurance coverage at affordable rates or if we must pay amounts 

17 

in excess of claims covered by our insurance, we could experience higher costs that could adversely affect our financial condition and 
results of operations. 

Our future operating results and financial position could be negatively affected by impairment charges to our goodwill or other 
long-lived assets. 

When we acquire a business, we record goodwill as the excess of the consideration transferred plus the fair value of any non-
controlling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired. At December 31, 
2016, we had goodwill of approximately $31.2 million. In accordance with Financial Accounting Standards Board (“FASB”) 
Accounting Standards Codification (“ASC”) 350, Intangibles–Goodwill & Other (“ASC 350”), we test goodwill for impairment on 
October 1 of each year, and on an interim date if factors or indicators become apparent that would require an interim test. 

If economic conditions deteriorate and result in significant declines in operating results and/or significant declines in the 
Company’s stock price, or if there are significant downward revisions in the present value of our estimated future cash flows, 
additional impairments to one or more reporting units could occur in future periods, and such impairments could be material. A 
downward revision in the present value of estimated future cash flows could be caused by a number of factors, including, among 
others, adverse changes in the business climate, negative industry or economic trends, decline in performance in our industry sector, or 
a decline in market multiples for competitors. Our estimates regarding future cash flows are inherently uncertain and changes in our 
underlying assumptions and the impact of market conditions on those assumptions could materially affect the determination of fair 
value and/or goodwill impairment. Future events and changing market conditions may impact our assumptions as to revenues, costs or 
other factors that may result in changes in our estimates of future cash flows. We can provide no assurance that a material impairment 
charge will not occur in a future period. Such a charge could negatively affect our results of operations and financial position. We will 
continue to monitor on an ongoing basis the recoverability of the carrying value of our goodwill and other long-lived assets (see 
“Critical Accounting Policies and Estimates” in Part II, Item 7). 

Labor disputes could disrupt our ability to serve our customers and/or lead to higher labor costs. 

We currently have approximately 65 employees in Utah, a significant territory in our geographic footprint, who are covered by a 

collective bargaining agreement and approximately 1,931 employees who are not represented by unions or covered by collective 
bargaining agreements. Various unions periodically seek to organize certain of our nonunion employees. Union organizing efforts or 
collective bargaining negotiations could potentially lead to work stoppages and/or slowdowns or strikes by certain of our employees, 
which could adversely affect our ability to serve our customers. Further, settlement of actual or threatened labor disputes or an 
increase in the number of our employees covered by collective bargaining agreements can have unknown effects on our labor costs, 
productivity and flexibility. 

We have operations throughout the United States, which exposes us to multiple state and local regulations. Changes in applicable 
law, regulations or requirements, or our material failure to comply with any of them, can increase our costs and have other 
negative impacts on our business. 

Our 78 branch locations in the United States are located in 22 different states, which exposes us to a host of different state and 
local regulations. These laws and requirements address multiple aspects of our operations, such as worker safety, consumer rights, 
privacy, employee benefits and more, and can often have different requirements in different jurisdictions. Changes in these 
requirements, or any material failure by our branches to comply with them, could increase our costs, affect our reputation, limit our 
business, drain management’s time and attention or otherwise, generally impact our operations in adverse ways. 

We could be adversely affected by environmental and safety requirements, which could force us to increase significant capital and 
other operational costs and may subject us to unanticipated liabilities. 

Our operations, like those of other companies engaged in similar businesses, require the handling, use, storage and disposal of 

certain regulated materials. As a result, we are subject to the requirements of federal, state and local environmental and occupational 
health and safety laws and regulations. We may not be in complete compliance with all such requirements at all times. We are subject 
to potentially significant civil or criminal fines or penalties if we fail to comply with any of these requirements. We have made and 
will continue to make capital and other expenditures in order to comply with these laws and regulations. However, the requirements of 
these laws and regulations are complex, change frequently, and could become more stringent in the future. It is possible that these 
requirements will change or that liabilities will arise in the future in a manner that could have a material adverse effect on our 
business, financial condition and results of operations. 

Environmental laws also impose obligations and liability for the cleanup of properties affected by hazardous substance spills or 

releases. These liabilities can be imposed on the parties generating or disposing of such substances or the operator of the affected 
property, often without regard to whether the owner or operator knew of, or was responsible for, the presence of hazardous substances. 

18 

Accordingly, we may become liable, either contractually or by operation of law, for remediation costs even if a contaminated property 
is not presently owned or operated by us, or if the contamination was caused by third parties during or prior to our ownership or 
operation of the property. Given the nature of our operations (which involve the use of petroleum products, solvents and other 
hazardous substances for fueling and maintaining our equipment and vehicles), there can be no assurance that prior site assessments or 
investigations have identified all potential instances of soil or groundwater contamination. Future events, such as changes in existing 
laws or policies or their enforcement, or the discovery of currently unknown contamination, may give rise to additional remediation 
liabilities, which may be material. 

Item 1B. 

Unresolved Staff Comments 

None. 

19 

 
 
 
 
Item 2. 

Properties 

As of February 16, 2017, we had a network of 78 full-service facilities, serving approximately 38,800 customers across 22 states 

in the West Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. In our facilities, we 
rent, display and sell equipment, including tools and supplies, and provide maintenance and basic repair work. Of the 78 total 
facilities, we own 11 of our locations and lease 67 locations. Our leases typically provide for varying terms and renewal options. The 
following table provides data on our locations and the number of multiple branch locations in each city is indicated by parentheses: 

City/State 

Leased/Owned

Alabama (2) 
Birmingham 
Huntsville 
Arizona (2) 
Phoenix 
Tucson 
Arkansas (2) 
Little Rock 
Springdale 
California (9) 
Bakersfield 
Benicia 
Fontana 
La Mirada 
Sacramento 
San Diego 
San Jose 
Santa Fe Springs 
Union City 
Colorado (2) 
Colorado Springs 
Denver 
Florida (5) 
Fort Myers 
Jacksonville 
Orlando 
Pompano Beach 
Tampa 
Georgia (3) 
Atlanta 
Savannah 
Suwannee 
Idaho (2) 
Boise 
Coeur d’Alene 
Louisiana (9) 
Alexandria 
Baton Rouge 
Belle Chasse 
Kenner 
Lafayette 
Lake Charles 
New Orleans 
Shreveport(2) 
Maryland (2) 
Baltimore 
Forestville 
Mississippi (1) 
Jackson 

    Leased 
    Leased 

    Owned 
    Owned 

    Owned 
    Owned 

    Leased 
  Leased 
    Leased 
    Leased 
    Leased 
    Leased 
  Leased 
    Owned 
    Leased 

    Leased 
    Owned 

    Leased 
   Leased 
    Leased 
    Leased 
    Leased 

    Leased 
  Leased 
  Leased 

    Leased 
    Leased 

    Leased 
    Owned 
    Leased 
    Owned 
    Leased 
    Leased 
  Leased 
    Leased(2) 

    Leased 
  Leased 

    Leased 

Leased/Owned

    Leased 
    Leased 

    Leased 

    Leased 
    Leased 

    Leased 
    Leased 
    Leased 
    Leased 

    Leased 
    Leased 

  Leased 
    Leased 
    Leased 

    Leased 
    Leased 
    Leased 

    Leased 
  Leased 
    Leased 
    Leased(1) Owned(1) 
    Leased 
  Leased 
    Leased(2) 
    Leased 
    Leased 
    Leased 
    Leased 
    Leased 
    Leased 

    Leased 
    Leased 

    Owned 
    Leased 
    Owned 
    Leased 

    Leased 

City/State

    Montana (2)
    Belgrade 
    Billings 
    New Mexico (1)
    Albuquerque 
    Nevada (2)
    Las Vegas 
    Reno 
    North Carolina (4)
    Arden 
    Charlotte 
  Raleigh 
    Winston-Salem 
    Oklahoma (2)
    Oklahoma City 
    Tulsa 
  South Carolina (3)
  Charleston 
    Columbia 
    Greenville 
    Tennessee (3)
    Chattanooga 
    Memphis 
    Nashville 
    Texas (15)
  Austin 
  Beaumont 
    Corpus Christi 
    Dallas(2) 
    Fort Worth 
  Freeport 
    Houston(2) 
  Katy 
    Lubbock 
  Mesquite 
    Midland 
    Pasadena 
    San Antonio 
    Utah (2)
    Salt Lake City 
    St. George 
    Virginia (4)
    Ashland 
    Chesapeake 
    Roanoke 
  Warrenton 
    Washington(1)
    Seattle 

20 

  
   
   
   
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
Each facility location has a branch manager who is responsible for day-to-day operations. In addition, branch operating facilities 
are typically staffed with approximately 10 to 100 people, who may include technicians, salespeople, rental operations staff and parts 
specialists. While facility offices are typically open five days a week, we provide 24 hour, seven day per week service. 

Our corporate headquarters employs approximately 292 people. Our corporate headquarters facility is on 3.1 acres of company-

owned land where we occupy a total of approximately 42,550 square feet. 

Item 3. 

Legal Proceedings 

From time to time, we are involved in various claims and legal actions arising in the ordinary course of our business. In the 
opinion of management, after consultation with legal counsel, the ultimate disposition of these various matters will not have a material 
adverse effect on the Company’s consolidated financial position, results of operations or liquidity. 

Item 4. 

Mine Safety Disclosures 

Not applicable. 

21 

 
 
 
   
 
   
 
 
 
 
   
 
   
 
  
 
 
 
 
 
 
PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Market Information 

Our common stock, par value $0.01 per share, trades on the Nasdaq Global Market (“Nasdaq”) under the symbol “HEES.” The 
following table sets forth, for the quarterly periods indicated, the high and low sales prices per share for our common stock as reported 
by Nasdaq for the years ended December 31, 2016 and 2015. 

Year ended December 31, 2016 

First quarter ..........................................................................   $
Second quarter ......................................................................    
Third quarter .........................................................................    
Fourth quarter .......................................................................    

Year ended December 31, 2015 

First quarter ..........................................................................   $
Second quarter ......................................................................    
Third quarter .........................................................................    
Fourth quarter .......................................................................    

High 

Low 

18.15    $ 
20.83      
20.05      
24.29      

28.56    $ 
28.22      
21.19      
21.48      

10.12  
16.72  
14.82  
12.72  

17.40  
19.83  
13.47  
15.58  

Holders 

On February 16, 2017, we had 145 stockholders of record of our common stock. This does not include beneficial owners of our 

common stock whose stock is held in nominee or “street” name through brokers. 

Dividends 

During the years ended December 31, 2016 and 2015, the Company paid quarterly cash dividends totaling $1.10 per share and 
$1.05 per share, respectively, or approximately $39.1 million and $37.1 million, respectively. The Company intends to continue to pay 
regular quarterly cash dividends; however, the declaration of any subsequent dividends is discretionary and will be subject to a final 
determination by the Board of Directors each quarter after its review of, among other things, business and market conditions. 

Securities Authorized for Issuance Under Equity Compensation Plans 

For certain information concerning securities authorized for issuance under our equity compensation plan, see Item 12 — Security 

Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

22 

 
 
  
  
 
    
 
   
      
  
   
      
  
 
Performance Graph 

The Performance Graph below compares the cumulative total stockholder return on H&E Equipment Services, Inc.’s common 
stock beginning on December 31, 2011 and for each subsequent quarter period end through and including December 31, 2016, with 
the cumulative returns of the Russell 2000 Index and an industry peer group selected by us. The peer group we selected is comprised 
of the following companies: United Rentals, Inc., Toromont Industries, Ltd., Finning International, Inc., and The Ashtead Group, PLC. 
In our recent Annual Reports on Form 10-K for prior years, we have included within our peer group, Hertz Global Holdings, which 
previously owned Herc Holdings Inc., parent company of Herc Rentals Inc., Hertz’s equipment rental business. On July 1, 2016, Herc 
Holdings Inc. was separated from Hertz Global Holdings, Inc. and became an independent, publicly-traded corporation. Accordingly, 
we have not included Herc Holdings Inc. or Hertz Global Holdings, Inc. from our industry peer group in the five-year Performance 
Graph below.  

The Performance Graph comparison assumes $100 was invested in our common stock and in each of the other indices described 

above on December 31, 2011. Dividend reinvestment has been assumed and returns have been weighted to reflect relative stock 
market capitalization. The stock performance shown on the graph below is not necessarily indicative of future price performance. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among H&E Equipment Services, Inc., the Russell 2000 Index,
and a Peer Group

$500

$450

$400

$350

$300

$250

$200

$150

$100

$50

$0

12/11 3/12 6/12 9/12 12/12 3/13 6/13 9/13 12/13 3/14 6/14 9/14 12/14 3/15 6/15 9/15 12/15 3/16 6/16 9/16 12/16

H&E Equipment Services, Inc.

Russell 2000

Peer Group

*$100 invested on 12/31/11 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.

Copyright© 2017 Russell Investment Group. All rights reserved.

12/31/11 

  12/31/12 

12/31/13 

  12/31/14 

H&E Equipment Services, Inc. ....................................   $
Russell 2000 Index .......................................................    
Peer Group ...................................................................    

100.00    $
100.00     
100.00     

172.15    $
116.35     
145.93     

338.47    $
161.52     
221.74     

23 

      12/31/15 
325.10     $  213.38    $
161.95     
169.43       
218.48     
277.43       

12/31/16 

304.03 
196.45 
292.99   

 
  
  
 
 
 
 
 
 
 
 
 
This stock performance information is “furnished” and shall not be deemed to be “soliciting material” or subject to Rule 14A of 

the Securities Exchange Act of 1934, as amended (the “Exchange Act”), shall not be deemed “filed” for purposes of Section 18 of the 
Exchange Act or otherwise subject to the liabilities of that section, and shall not be deemed incorporated by reference in any filing 
under the Securities Act of 1933, as amended, or the Exchange Act, whether made before or after the date of this Annual Report on 
Form 10-K and irrespective of any general incorporation by reference language in any such filing, except to the extent that we 
specifically incorporate this information by reference. 

Issuer Purchases of Equity Securities 

On October 12, 2016, 2,982 shares of non-vested stock that were issued in 2015 vested at $15.69 per share. The holder of those 
vested shares returned 965 shares of common stock to the Company during the quarter ended December 31, 2016 as payment for their 
withholding taxes. This resulted in an addition of 965 shares to treasury stock. 

24 

 
 
Item 6. 

Selected Financial Data 

The following table sets forth our selected historical consolidated financial data as of the dates and for the periods indicated. The 
selected historical consolidated statement of income data  and other financial data for the years ended December 31, 2016, 2015 and 
2014 and balance sheet data as of December 31, 2016 and 2015 have been derived from our audited consolidated financial statements 
included elsewhere in this Annual Report on Form 10-K. The selected historical consolidated statement of income data and other 
financial data for the years ended December 31, 2013 and 2012 and balance sheet data as of December 31, 2014, 2013 and 2012 have 
been derived from our audited consolidated financial information not included herein. Our historical results are not necessarily 
indicative of future performance or results of operations. You should read the consolidated historical financial data together with our 
consolidated financial statements and related notes included in Item 8 of this Annual Report on Form 10-K and with Item 7—
Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

Statement of income data(1):(cid:3)
Revenues: 

2016 

For the Year Ended December 31, 
2014 
(Amounts in thousands, except per share amounts) 

2013 

2015 

Equipment rentals ......................................................................  
New equipment sales .................................................................  
Used equipment sales ................................................................  
Parts sales ..................................................................................  
Services revenues.......................................................................  
Other ..........................................................................................  
Total revenues......................................................................  

  $

445,227    $
196,688     
96,910     
109,147     
64,673     
65,492     

404,110     $ 
443,024    $
328,036       
238,172     
123,173       
118,338     
113,732       
111,133     
61,292       
63,954     
60,069       
65,210     
978,137      1,039,831      1,090,412       

338,935    $
294,768     
141,560     
103,174     
56,694     
52,625     
987,756     

Cost of revenues: 

Rental depreciation ....................................................................  
Rental expense ...........................................................................  
New equipment sales .................................................................  
Used equipment sales ................................................................  
Parts sales ..................................................................................  
Services revenues.......................................................................  
Other ..........................................................................................  
Total cost of revenues ..........................................................  

Gross profit (loss): 

Equipment rentals ......................................................................  
New equipment sales .................................................................  
Used equipment sales ................................................................  
Parts sales ..................................................................................  
Services revenues.......................................................................  
Other ..........................................................................................  
Total gross profit .................................................................  
Selling, general and administrative expenses(2) ................................ 
Gain from sales of property and equipment, net ..............................  
Income from operations .............................................................  

Other income (expense): 

Interest expense(3) ........................................................................................................
Loss on early extinguishment of debt(4) ........................................................
Other, net ...................................................................................  
Total other expense, net .......................................................  
Income before income taxes ............................................................  
Income tax provision .......................................................................  
Net income ...........................................................................  

Net income per common share: 

162,415     
71,694     
175,556     
66,738     
78,966     
21,839     
65,318     
642,526     

211,118     
21,132     
30,172     
30,181     
42,834     
174     
335,611     
228,129     
3,285     
110,767     

162,089     
71,950     
212,235     
81,338     
80,830     
21,693     
63,964     
694,099     

208,985     
25,937     
37,000     
30,303     
42,261     
1,246     
345,732     
220,226     
2,737     
128,243     

146,055       
61,916       
289,526       
84,936       
81,106       
21,507       
57,428       
742,474       

196,139       
38,510       
38,237       
32,626       
39,785       
2,641       
347,938       
206,480       
2,286       
143,744       

121,948     
55,338     
262,887     
100,693     
74,241     
21,034     
49,779     
685,920     

161,649     
31,881     
40,867     
28,933     
35,660     
2,846     
301,836     
189,062     
2,549     
115,323     

(53,604)    
—     
1,867     
(51,737)    
59,030     
21,858     
37,172    $

(54,030)    
—     
1,463     
(52,567)    
75,676     
31,371     
44,305    $

(52,353 )     
—       
1,293       
(51,060 )     
92,684       
37,545       
55,139     $ 

(51,404)    
—     
1,228     
(50,176)    
65,147     
21,007     
44,140    $

  $

2012 

288,641 
241,721 
104,563 
99,621 
56,554 
46,215 
837,315 

102,966 
50,052 
214,197 
73,988 
72,323 
21,977 
44,510 
580,013 

135,623 
27,524 
30,575 
27,298 
34,577 
1,705 
257,302 
169,653 
1,592 
89,241 

(35,541)
(10,180)
928 
(44,793)
44,448 
15,612 
28,836 

Basic ....................................................................................  
Diluted ....................................................................................  

  $
  $

1.05    $
1.05    $

1.26    $
1.25    $

1.57     $ 
1.56     $ 

1.26    $
1.26    $

0.83 
0.82 

Weighted average common shares outstanding: 

Basic .......................................................................................  
Diluted .......................................................................................     
Dividends declared per common share outstanding ...............................    $

35,393     
35,480     
1.10    $

35,272     
35,343     
1.05    $

35,159       
35,249       
0.50     $ 

35,041     
35,146     
—    $

34,890 
34,978 
7.00  

25 

  
  
 
 
  
 
   
   
    
   
 
  
 
 
   
     
     
       
     
 
   
     
     
       
     
 
   
   
   
   
   
   
   
     
     
       
     
 
   
   
   
   
   
   
   
   
   
     
     
       
     
 
   
   
   
   
   
   
   
   
   
   
   
     
     
       
     
 
   
   
   
   
   
   
   
     
     
       
     
 
   
     
     
       
     
 
   
2016 

2015 

For the Year Ended December 31, 
2014 
(Amounts in thousands) 

2013 

2012 

Other financial data: 
Depreciation and amortization(5) ...........................................   $
Statement of cash flows: 

189,697  $

186,457  $

166,514   

 $  138,903  $

116,513 

Net cash provided by operating activities ........................    
Net cash used in investing activities ................................    
Net cash provided by (used in) financing activities .........    

176,978 
(114,410)
(62,045)

206,620 
(101,759)
(113,563)

158,318   
(296,643 )     
136,579   

138,652 
(179,590)
49,651 

41,023 
(212,990)
156,646   

2016 

2015 

As of December 31, 
2014 
(Amounts in thousands) 

2013 

2012 

Balance sheet data: 
17,607    $
Cash ......................................................................................   $
688,710     
Rental equipment, net ...........................................................    
31,197     
Goodwill ...............................................................................    
Deferred financing costs, net(6) ...........................................................................    
2,638     
Total assets(6) .......................................................................................................................     1,241,611      1,299,511      1,356,990        1,088,289     
Total debt(6)..................................................................................................................    
731,233     
94,812     
Stockholders’ equity .............................................................    

15,861     $ 
889,706       
31,197       
2,850       

7,159    $
893,393     
31,197     
2,777     

7,683    $
893,816     
31,197     
1,964     

888,918       
133,367       

814,070     
142,588     

792,057     
142,765     

8,894 
583,349 
32,074 
3,370 
940,720 
679,552 
48,636   

(1)  
(2)  

(3)  

See note 17 to the consolidated financial statements discussing segment information. 
Stock-based compensation expense included in selling, general and administrative expenses for the years ended December 31, 
2016, 2015, 2014, 2013 and 2012 totaled $3.0 million, $2.7 million, $2.6 million, $2.6 million and $1.9 million, respectively. 
Interest expense for the periods presented is comprised of cash-pay interest (interest recorded on debt and other obligations 
requiring periodic cash payments) and non-cash pay interest (comprised of amortization of deferred financing costs and 
accretion (amortization) of note discount (premium)). 

(4)   As more fully discussed in note 8 to the consolidated financial statements, in the third quarter of 2012 the Company recorded a 
one-time loss on the early extinguishment of debt of approximately $10.2 million, or approximately $6.6 million after-tax. 
(5)   Excludes amortization of deferred financing costs and accretion (amortization) of note discount (premium), which are included 

in interest expense. 

(6)   The line items for Total debt, Total assets, and Deferred financing costs, net, have been retrospectively adjusted to reflect the 

Company’s adoption of Accounting Standards Update No. 2015-03, Simplifying the Presentation of Debt Issuance Costs, which 
was adopted on January 1, 2016 (see Recent Accounting Pronouncements on page 46 for more information). Total debt 
represents the carrying amounts for the periods presented, under the Credit Facility, senior unsecured notes and capital leases. 

26 

  
  
 
 
  
 
 
 
 
 
     
 
 
 
  
 
 
   
 
 
 
 
   
   
 
 
 
   
 
 
 
 
   
   
 
 
 
 
 
   
 
 
 
 
 
 
   
 
  
  
 
 
  
 
   
   
     
   
 
  
 
 
   
     
     
       
     
 
 
 
 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion summarizes the financial position of H&E Equipment Services, Inc. and its subsidiaries as of 

December 31, 2016, and its results of operations for the year ended December 31, 2016, and should be read in conjunction with the 
Selected Financial Data and our consolidated financial statements and the accompanying notes thereto included elsewhere in this 
Annual Report on Form 10-K. The following discussion contains, in addition to historical information, forward-looking statements 
that include risks and uncertainties (see discussion of “Forward-Looking Statements” included elsewhere in this Annual Report on 
Form 10-K). Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain 
factors, including those factors set forth under Item 1A—Risk Factors of this Annual Report on Form 10-K. 

Background 

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations. 

As of February 16, 2017, we operated 78 full-service facilities throughout the Intermountain, Southwest, Gulf Coast, West Coast, 

Southeast and Mid-Atlantic regions of the United States. Our work force includes distinct, focused sales forces for our new and used 
equipment sales and rental operations, highly skilled service technicians, product specialists and regional managers. We focus our 
sales and rental activities on, and organize our personnel principally by, our four core equipment categories. We believe this allows us 
to provide specialized equipment knowledge, improve the effectiveness of our rental and sales force and strengthen our customer 
relationships. In addition, we have branch managers for each location who are responsible for managing their assets and financial 
results. We believe this fosters accountability in our business and strengthens our local and regional relationships. 

Through our predecessor companies, we have been in the equipment services business for approximately 56 years. H&E 

Equipment Services L.L.C. (“H&E LLC”) was formed in June 2002 through the business combination of Head & Engquist 
Equipment, LLC (“Head & Engquist”), a wholly-owned subsidiary of Gulf Wide Industries, L.L.C. (“Gulf Wide”), and ICM 
Equipment Company L.L.C. (“ICM”). Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, 
integrated equipment service companies operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist 
and ICM were merged with and into Gulf Wide, which was renamed H&E LLC. Prior to the combination, Head & Engquist operated 
25 facilities in the Gulf Coast region, and ICM operated 16 facilities in the Intermountain region of the United States. 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings L.L.C. (“H&E Holdings”), and immediately prior to the closing of our initial public 
offering, on February 3, 2006, H&E LLC and H&E Holdings merged with and into H&E Equipment Services, Inc., which survived 
the reincorporation merger as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed 
under operation of law pursuant to the reincorporation merger. 

Business Segments 

We have five reportable segments because we derive our revenues from five principal business activities: (1) equipment rentals; 

(2) new equipment sales; (3) used equipment sales; (4) parts sales; and (5) repair and maintenance services. These segments are based 
upon how we allocate resources and assess performance. In addition, we also have non-segmented revenues and costs that relate to 
equipment support activities. 

(cid:120) 

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial 

equipment. We have a well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively 
manage the size, quality, age and composition of our rental fleet based on our analysis of key measures such as time utilization 
(which we analyze as equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental 
equipment units available for rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and repair 
costs, which we closely monitor. We maintain fleet quality through regional quality control managers and our parts and services 
operations. 

27 

(cid:120) 

New Equipment Sales. Our new equipment sales operation sells new equipment in all of our four core product 

categories. We have a retail sales force focused by equipment type that is separate from our rental sales force. Manufacturer 
purchase terms and pricing are managed by our product specialists. 

(cid:120) 

Used Equipment Sales. Our used equipment sales are generated primarily from sales of used equipment from our 

rental fleet, as well as from sales of inventoried equipment that we acquire through trade-ins from our equipment customers and 
through selective purchases of high quality used equipment. Used equipment is sold by our dedicated retail sales force. Our used 
equipment sales are an effective way for us to manage the size and composition of our rental fleet and provide a profitable 
distribution channel for disposal of rental equipment. 

(cid:120) 

Parts Sales. Our parts business sells new and used parts for the equipment we sell and also provides parts to our own 

rental fleet. To a lesser degree, we also sell parts for equipment produced by manufacturers whose products we neither rent nor 
sell. In order to provide timely parts and services support to our customers as well as our own rental fleet, we maintain an 
extensive parts inventory. 

(cid:120) 

Services. Our services operation provides maintenance and repair services for our customers’ equipment and to our 

own rental fleet at our facilities as well as at our customers’ locations. As the authorized distributor for numerous equipment 
manufacturers, we are able to provide service to that equipment that will be covered under the manufacturer’s warranty. 

Our non-segmented revenues and costs relate to equipment support activities that we provide, such as transportation, hauling, 

parts freight and damage waivers, and are not generally allocated to reportable segments. 

You can read more about our business segments under Item 1—Business and in note 17 of the consolidated financial statements 

in this Annual Report on Form 10-K. 

Revenue Sources 

We generate all of our total revenues from our five business segments and our non-segmented equipment support activities. 
Equipment rentals and new equipment sales account for more than half of our total revenues. For the year ended December 31, 2016, 
approximately 45.5% of our total revenues were attributable to equipment rentals, 20.1% of our total revenues were attributable to 
new equipment sales, 9.9% were attributable to used equipment sales, 11.2% were attributable to parts sales, 6.6% were attributable to 
our services revenues and 6.7% were attributable to non-segmented other revenues. 

The pie charts below illustrate a breakdown of our revenues and gross profit for the year ended December 31, 2016 by business 

segment (see note 17 to our consolidated financial statements for further information regarding our business segments): 

Revenue by Segment
($ in millions)

Gross Profit in Segments
($ in millions)

Service
$64.7 

Other
$65.5 

6.7%

6.6%

11.2%

9.9%

20.1%

Parts
$109.1 

Used 
Equipment 
Sales $96.9

Service
$42.8

Other
$0.2 
0.1%

45.5%

Equipment 
Rentals
$445.2

Parts
$30.2 

Used 
Equipment 
Sales $30.2

12.7%

9.0%

9.0%

6.3%

62.9%

Equipment 
Rentals
$211.1

New 
Equipment 
Sales 
$196.7

New 
Equipment 
Sales $21.1

28 

  
 
 
The equipment that we sell, rent and service is principally used in the construction industry, as well as by companies for 
commercial and industrial uses such as plant maintenance and turnarounds, as well as in the petrochemical and energy sectors. As a 
result, our total revenues are affected by several factors including, but not limited to, the demand for and availability of rental 
equipment, rental rates and other competitive factors, the demand for new and used equipment, the level of construction and industrial 
activities, spending levels by our customers, adverse weather conditions and general economic conditions. For a discussion of the 
impact of seasonality on our revenues, see “Seasonality” below. 

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial equipment. We have a 
well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively manage the size, quality, 
age and composition of our rental fleet based on our analysis of key measures such as time utilization (which we analyze as 
equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental equipment units available for 
rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and repair costs, which we closely 
monitor. We maintain fleet quality through regional quality control managers and our parts and services operations. We recognize 
revenue from equipment rentals in the period earned on a straight-line basis, over the contract term, regardless of the timing of the 
billing to customers. 

New Equipment Sales. We seek to optimize revenues from new equipment sales by selling equipment through a professional in-
house retail sales force focused by product type. While sales of new equipment are impacted by the availability of equipment 
from the manufacturer, we believe our status as a leading distributor for some of our key suppliers improves our ability to obtain 
equipment. New equipment sales are an important component of our integrated model due to customer interaction and service 
contact and new equipment sales also lead to future parts and services revenues. We recognize revenue from the sale of new 
equipment at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract have been 
fulfilled and collectibility is reasonably assured. 

Used Equipment Sales. We generate the majority of our used equipment sales revenues by selling equipment from our rental fleet. 
The remainder of our used equipment sales revenues comes from the sale of inventoried equipment that we acquire through trade-
ins from our equipment customers and selective purchases of high-quality used equipment. Our policy is not to offer specified 
price trade-in arrangements on equipment for sale. Sales of our rental fleet equipment allow us to manage the size, quality, 
composition and age of our rental fleet, and provide us with a profitable distribution channel for the disposal of rental equipment. 
We recognize revenue for the sale of used equipment at the time of delivery to, or pick-up by, the customer and when all 
obligations under the sales contract have been fulfilled and collectibility is reasonably assured. 

Parts Sales. We generate revenues from the sale of new and used parts for equipment that we rent or sell, as well as for other 
makes of equipment. Our product support sales representatives are instrumental in generating our parts revenues. They are 
product specialists and receive performance incentives for achieving certain sales levels. Most of our parts sales come from our 
extensive in-house parts inventory. Our parts sales provide us with a relatively stable revenue stream that is generally less 
sensitive to the economic cycles that tend to affect our rental and equipment sales operations. We recognize revenues from parts 
sales at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract have been fulfilled 
and collectibility is reasonably assured. 

Services. We derive our services revenues from maintenance and repair services to customers for their owned equipment. In 
addition to repair and maintenance on an as-needed or scheduled basis, we also provide ongoing preventative maintenance 
services to industrial customers. Our after-market service provides a high-margin, relatively stable source of revenue through 
changing economic cycles. We recognize services revenues at the time services are rendered and collectibility is reasonably 
assured. 

Our non-segmented other revenues relate to equipment support activities that we provide, such as transportation, hauling, parts 
freight and damage waivers, and are not generally allocated to reportable segments. We recognize non-segmented other revenues at 
the time of billing and after the related services have been provided. 

Principal Costs and Expenses 

Our largest expenses are the costs to purchase the new equipment we sell, the costs associated with the used equipment we sell, 
rental expenses, rental depreciation and costs associated with parts sales and services, all of which are included in cost of revenues. 
For the year period ended December 31, 2016, our total cost of revenues was approximately $642.5 million. Our operating expenses 
consist principally of selling, general and administrative expenses. For the year ended December 31, 2016, our selling, general and 
administrative expenses were $228.1 million. In addition, we have interest expense related to our debt instruments. Operating 
expenses and all other income and expense items below the gross profit line of our consolidated statements of income are not 
generally allocated to our reportable segments. 

We are also subject to federal and state income taxes. Future income tax examinations by state and federal agencies could result 

in additional income tax expense based on probable outcomes of such matters. 

29 

Cost of Revenues: 

Rental Depreciation. Depreciation of rental equipment represents the depreciation costs attributable to rental equipment. 
Estimated useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work platforms over a ten 
year estimated useful life, earthmoving over a five year estimated useful life with a 25% salvage value, and industrial lift trucks 
over a seven year estimated useful life. Attachments and other smaller type equipment are depreciated over a three year estimated 
useful life. We periodically evaluate the appropriateness of remaining depreciable lives assigned to rental equipment. 

Rental Expense. Rental expense represents the costs associated with rental equipment, including, among other things, the cost of 
servicing and maintaining our rental equipment, property taxes on our fleet and other miscellaneous costs of rental equipment. 

New Equipment Sales. Cost of new equipment sold primarily consists of the equipment cost of the new equipment that is sold, net 
of any amount of credit given to the customer towards the equipment for trade-ins. 

Used Equipment Sales. Cost of used equipment sold consists of the net book value of rental equipment for used equipment sold 
from our rental fleet, the equipment costs for used equipment we purchase for sale or the trade-in value of used equipment that we 
obtain from customers in equipment sales transactions. 

Parts Sales. Cost of parts sales represents costs attributable to the sale of parts directly to customers. 

Services Support. Cost of services revenues represents costs attributable to service provided for the maintenance and repair of 
customer-owned equipment and equipment then on-rent by customers. 

Non-Segmented Other. These expenses include costs associated with providing transportation, hauling, parts freight, and damage 
waiver including, among other items, drivers’ wages, fuel costs, shipping costs, and our costs related to damage waiver policies. 

Selling, General and Administrative Expenses: 

Our selling, general and administrative (“SG&A”) expenses include sales and marketing expenses, payroll and related benefit 
costs, including stock compensation expense, insurance expenses, legal and professional fees, rent and other occupancy costs, property 
and other taxes, administrative overhead, depreciation associated with property and equipment (other than rental equipment) and 
amortization expense associated with intangible assets. These expenses are not generally allocated to our reportable segments. 

Interest Expense: 

Interest expense for the periods presented represents the interest on our outstanding debt instruments, including aggregate 
amounts outstanding under our revolving senior secured credit facility (the “Credit Facility”), senior unsecured notes due 2022 and 
our capital lease obligations, as well as our extinguished senior unsecured notes due 2016 (the “Old Notes”) for the periods during 
which such Old Notes were outstanding. Interest expense also includes interest on our outstanding manufacturer flooring plans 
payable which are used to finance inventory and rental equipment purchases. Non-cash interest expense related to the amortization 
cost of deferred financing costs and the accretion/amortization of note discount/premium are also included in interest expense. 

Principal Cash Flows 

We generate cash primarily from our operating activities and, historically, we have used cash flows from operating activities, 
manufacturer floor plan financings and available borrowings under the Credit Facility as the primary sources of funds to purchase 
inventory and to fund working capital and capital expenditures, growth and expansion opportunities (see also “Liquidity and Capital 
Resources” below). Our management of our working capital is closely tied to operating cash flows, as working capital can be 
significantly impacted by, among other things, our accounts receivable activities, the level of new and used equipment inventories, 
which may increase or decrease in response to current and expected demand, and the size and timing of our trade accounts payable 
payment cycles. 

30 

Rental Fleet 

A substantial portion of our overall value is in our rental fleet equipment. The net book value of our rental equipment at 
December 31, 2016 was $893.8 million, or approximately 72.0% of our total assets. Our rental fleet as of December 31, 2016 
consisted of 28,753 units having an original acquisition cost (which we define as the cost originally paid to manufacturers or the 
original amount financed under operating leases) of approximately $1.3 billion. As of December 31, 2016, our rental fleet composition 
was as follows (dollars in millions): 

Hi-Lift or Aerial Work Platforms .........................................    
Cranes ...................................................................................    
Earthmoving ..........................................................................    
Industrial Lift Trucks ............................................................    
Other .....................................................................................    
Total ......................................................................................    

% of 
Total 
Units

Original 
Acquisition 
Cost 

% of 
Original 
Acquisition 
Cost

Average 
Age in 
Months

67.2%  $
1.2%   
11.1%   
3.1%   
17.4%   
100.0%  $

825.4       
122.5       
285.5       
31.0       
69.2       
1,333.6       

61.9%   
9.2%   
21.4%   
2.3%   
5.2%   
100.0%   

35.8 
48.7 
23.4 
29.6 
28.0 
33.0  

Units 

19,320     
350     
3,179     
904     
5,000     
28,753     

Determining the optimal age and mix for our rental fleet equipment is subjective and requires considerable estimates and 

judgments by management. We constantly evaluate the mix, age and quality of the equipment in our rental fleet in response to current 
economic and market conditions, competition and customer demand. The mix and age of our rental fleet, as well as our cash flows, are 
impacted by sales of equipment from the rental fleet, which are influenced by used equipment pricing at the retail and secondary 
auction market levels, and the capital expenditures to acquire new rental fleet equipment. In making equipment acquisition decisions, 
we evaluate current economic and market conditions, competition, manufacturers’ availability, pricing and return on investment over 
the estimated useful life of the specific equipment, among other things. As a result of our in-house service capabilities and extensive 
maintenance program, we believe our rental fleet is well-maintained. 

The original acquisition cost of our gross rental fleet increased by approximately $47.4 million, or 3.7%, for the year ended 

December 31, 2016. The average age of our rental fleet equipment increased by approximately 1.6 months for the year ended 
December 31, 2016. 

Our average rental rates for the year ended December 31, 2016 were approximately 0.6% lower than the year ended December 31, 

2015 (see further discussion on rental rates in “Results of Operations” below). 

The rental equipment mix among our four core product lines for the year ended December 31, 2016 was largely consistent with 
that of the prior year comparable period as a percentage of total units available for rent and as a percentage of original acquisition cost. 

Principal External Factors that Affect our Businesses 

We are subject to a number of external factors that may adversely affect our businesses. These factors, and other factors, are 
discussed below and under the heading “Forward-Looking Statements,” and in Item 1A—Risk Factors in this Annual Report on 
Form 10-K. 

(cid:120) 

Economic downturns. The demand for our products is dependent on the general economy, the stability of the global 
credit markets, the industries in which our customers operate or serve, and other factors. Downturns in the general economy or 
in the construction and manufacturing industries, as well as adverse credit market conditions, can cause demand for our products 
to materially decrease. 

(cid:120) 

Spending levels by customers. Rentals and sales of equipment to the construction industry and to industrial 

companies constitute a significant portion of our total revenues. As a result, we depend upon customers in these businesses and 
their ability and willingness to make capital expenditures to rent or buy specialized equipment. Accordingly, our business is 
impacted by fluctuations in customers’ spending levels on capital expenditures and by the availability of credit to those 
customers. 

(cid:120) 

Adverse weather. Adverse weather in a geographic region in which we operate may depress demand for equipment 

in that region. Our equipment is primarily used outdoors and, as a result, prolonged adverse weather conditions may prohibit our 
customers from continuing their work projects. Adverse weather also has a seasonal impact in parts of our Intermountain region, 
particularly in the winter months. 

(cid:120) 

Regional and Industry-Specific Activity and Trends. Expenditures by our customers may be impacted by the overall 
level of construction activity in the markets and regions in which they operate, the price of oil and other commodities and other 

31 

 
  
 
   
  
 
     
  
 
 
 
general economic trends impacting the industries in which our customers and end users operate. As our customers adjust their 
activity and spending levels in response to these external factors, our rentals and sales of equipment to those customers will be 
impacted. For example, high levels of industrial activity in our Gulf Coast and Intermountain regions have been a meaningful 
driver of recent growth in our revenues. However, the recent decline in oil and natural gas prices, and uncertainty regarding 
future price levels, caused some of our customers in those markets to adjust their activity and spending levels during 2014, 2015 
and continuing into 2016. 

We believe that our integrated business tempers the effects of downturns in a particular segment. For a discussion of seasonality, 

see “Seasonality” on page 44 of this Annual Report on Form 10-K. 

Critical Accounting Policies and Estimates 

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 
States of America. The application of many accounting principles requires us to make assumptions, estimates and/or judgments that 
affect the reported amounts of assets, liabilities, revenues and expenses in our consolidated financial statements. We base our 
estimates and judgments on historical experience and other assumptions that we believe are reasonable under the circumstances. These 
assumptions, estimates and/or judgments, however, are often subjective and they and our actual results may change based on changing 
circumstances or changes in our analyses. If actual amounts are ultimately different from our estimates, the revisions are included in 
our results of operations for the period in which the actual amounts first become known. We believe the following critical accounting 
policies could potentially produce materially different results if we were to change underlying assumptions, estimates and/or 
judgments. See also note 2 to our consolidated financial statements for a summary of our significant accounting policies. 

Revenue Recognition. Our revenue recognition policies vary by reporting segment. Under current accounting guidance, our policy 

is to recognize revenue from equipment rentals in the period earned on a straight-line basis, over the contract term, regardless of the 
timing of the billing to customers. A rental contract term can be daily, weekly or monthly. Because the term of the contracts can 
extend across financial reporting periods, we record unbilled rental revenue and deferred rental revenue at the end of reporting periods 
so rental revenue earned is appropriately stated in the periods presented. We recognize revenue from new equipment sales, used 
equipment sales and parts sales at the time of delivery to, or pick-up by, the customer and when all obligations under the sales contract 
have been fulfilled and collectibility is reasonably assured. We recognize services revenues at the time services are rendered. We 
recognize other revenues for support services at the time we generate an invoice including the charge for such completed services. See 
also the “Recent Accounting Pronouncements” discussion below on page 47 for new accounting guidance related to revenue from 
contracts with customers. 

Allowance for Doubtful Accounts. We maintain an allowance for doubtful accounts that reflects our estimate of the amount of our 

receivables that we will be unable to collect. We develop our estimate of this allowance based on our historical experience with 
specific customers, our understanding of our current economic circumstances and our own judgment as to the likelihood of ultimate 
payment. Our largest exposure to doubtful accounts is in our rental operations. We perform credit evaluations of customers and 
establish credit limits based on reviews of our customers’ current credit information and payment histories. We believe our credit risk 
is somewhat mitigated by our geographically diverse customer base and our credit evaluation procedures. During the year, we write-
off customer account balances when we have exhausted reasonable collection efforts and determined that the likelihood of collection 
is remote. Such write-offs are charged against our allowance for doubtful accounts. Bad debt expense as a percentage of total revenues 
for the years ended December 31, 2016, 2015 and 2014 were approximately 0.3% in each year. The actual rate of future credit losses, 
however, may not be similar to past experience. Our estimate of doubtful accounts could change based on changing circumstances, 
including changes in the economy or in the particular circumstances of individual customers. Accordingly, we may be required to 
increase or decrease our allowance for doubtful accounts. 

Useful Lives of Rental Equipment and Property and Equipment. We depreciate rental equipment and property and equipment over 

their estimated useful lives (generally three to ten years), after giving effect to an estimated salvage value ranging from 0% to 25% of 
cost. The useful life of rental equipment is determined based on our estimate of the period the asset will generate revenues, and the 
salvage value is determined based on our estimate of the minimum value we could realize from the asset after such period. We 
periodically review the assumptions utilized in computing rates of depreciation. We may be required to change these estimates based 
on changes in our industry or other changing circumstances. If these estimates change in the future, we may be required to recognize 
increased or decreased depreciation expense for these assets. 

32 

The amount of depreciation expense we record is highly dependent upon the estimated useful lives and the salvage values 

assigned to each category of rental equipment. Generally, we assign estimated useful lives to our rental fleet ranging from a three-year 
life, five-year life with a 25% salvage value, seven-year life and a ten-year life. Depreciation expense on our rental fleet for the year 
ended December 31, 2016 was $162.4 million. For the year ended December 31, 2016, the estimated impact of a change in estimated 
useful lives for each category of equipment by two years was as follows: 

Hi-Lift or 
Aerial 
Work 
Platforms    

Cranes 

Earth- 
moving

Industrial 
Lift 
Trucks 

($ in millions) 

      Other 

Total 

Impact of 2-year change in useful life on results of 
   operations for the year ended December 31, 2016 
Depreciation expense for the year ended 
   December 31, 2016 ...................................................   $
Increase of 2 years in useful life ..................................    
Decrease of 2 years in useful life .................................    

83.2    $
66.5     
99.7     

14.0    $
10.6     
15.9     

46.5    $
29.8     
69.5     

5.0     $ 
3.6       
6.4       

13.7    $
14.0     
13.7     

162.4 
124.5 
205.2   

For purposes of the sensitivity analysis above, we elected not to decrease the useful lives of other equipment, which are primarily 

three-year estimated useful life assets; rather, we have held the depreciation expense constant at the actual amount of depreciation 
expense. We believe that decreasing the life of the other equipment by two years is an unreasonable estimate and would potentially 
lead to the decision to expense, rather than capitalize, a significant portion of the subject asset class. In general terms, a one-year 
increase in the estimated life across all classes of our rental equipment will give rise to an approximate decrease in our annual 
depreciation expense of approximately $19.0 million. Additionally, a one-year decrease in the estimated life across all classes of our 
rental equipment (with the exception of other equipment as discussed above) will give rise to an approximate increase in our annual 
depreciation expense of approximately $21.3 million. 

Another significant assumption used in our calculation of depreciation expense is the estimated salvage value assigned to our 

earthmoving equipment. Based on our recent experience, we have used a 25% factor of the equipment’s original cost to estimate its 
salvage value. This factor is highly subjective and subject to change upon future actual results at the time we dispose of the equipment. 
A change of 5%, either increase or decrease, in the estimated salvage value would result in a change in our annual depreciation 
expense of approximately $2.8 million. 

Purchase Price Allocation. We have made significant acquisitions in the past and we may make additional acquisitions in the 

future that meet our selection criteria that solidify our presence in the contiguous regions where we operate with an objective of 
increasing our revenues, improving our profitability, entering additional attractive markets and strengthening our competitive position. 
Pursuant to Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 350 (“ASC 350”), 
Intangibles-Goodwill and Other, we record as goodwill the excess of the consideration transferred plus the fair value of any non-
controlling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired. Such fair market 
value assessments require judgments and estimates that can be affected by various factors over time, which may cause final amounts 
to differ materially from original estimates. For acquisitions completed through December 31, 2016, adjustments to fair value 
assessments have been recorded to goodwill over the purchase price allocation period (typically not exceeding 12 months).  

With the exception of goodwill, long-lived fixed assets generally represent the largest component of our acquisitions. Typically, 

the long-lived fixed assets that we acquire are primarily comprised of rental fleet equipment. Historically, virtually all of the rental 
equipment that we have acquired through purchase business combinations has been classified as “To be Used,” rather than as “To be 
Sold.” Equipment that we acquire and classify as “To be Used” is recorded at fair value, as determined by replacement cost of such 
equipment. Any significant inventories of new and used equipment acquired in the transaction are valued at fair value, less cost to sell. 

In addition to long-lived fixed assets, we also acquire other assets and assume liabilities. These other assets and liabilities 

typically include, but are not limited to, parts inventory, accounts receivable, accounts payable and other working capital items. 
Because of their short-term nature, the fair values of these assets and liabilities generally approximate the carrying values reflected on 
the acquired entities balance sheets. However, when appropriate, we adjust these carrying values for factors such as collectibility and 
existence. The intangible assets that we have acquired generally consist primarily of the goodwill recognized. Depending upon the 
applicable purchase agreement and the particular facts and circumstances of the business acquired, we may identify other intangible 
assets, such as trade names or trademarks, non-compete agreements and customer-related intangibles (specifically, customer 
relationships). A trademark has a fair value equal to the present value of the royalty income attributable to it. The royalty income 
attributable to a trademark represents the hypothetical cost savings that are derived from owning the trademark instead of paying 
royalties to license the trademark from another owner. When specifically negotiated by the parties in the applicable purchase 
agreements, we base the value of non-compete agreements on the amounts assigned to them in the purchase agreements as these 

33 

 
  
 
   
   
   
 
  
 
 
   
     
     
     
       
     
 
 
amounts represent the amounts negotiated in an arm’s length transaction. When not negotiated by the parties in the applicable 
purchase agreements, the fair value of non-compete agreements is estimated based on an income approach since their values are 
representative of the current and future revenue and profit erosion protection they provide. Customer relationships are generally 
valued based on an excess earnings or income approach with consideration to projected cash flows. We use an independent third party 
valuation firm to assist us with estimating the fair values of our acquired intangible assets. 

Goodwill. We have made acquisitions in the past that included the recognition of goodwill. Pursuant to ASC 350, goodwill is the 

excess of the consideration transferred plus the fair value of any non-controlling interest in the acquiree at the acquisition date over the 
fair values of the identifiable net assets acquired. We evaluate goodwill for impairment annually or more frequently if triggering 
events occur or other impairment indicators arise which might impair recoverability. 

Application of the goodwill impairment test requires judgment, including: the identification of reporting units; assignment of 
assets and liabilities to reporting units; assignment of goodwill to reporting units; determination of the fair value of each reporting 
unit; and an assumption as to the form of the transaction in which the reporting unit would be acquired by a market participant (either 
a taxable or nontaxable transaction). Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is defined as an 
operating segment (i.e., before aggregation or combination), or one level below an operating segment (i.e., a component). A 
component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial information 
is available and segment management regularly reviews the operating results of that component. Pursuant to ASC 350 and ASC 280, 
Segment Reporting, and other relevant guidance, we have identified two components within our Rental operating segment (Equipment 
Rentals Component 1 and Equipment Rentals Component 2) and have determined that each of our other four operating segments 
(New Equipment, Used Equipment, Parts, and Service segments) represents a reporting unit, resulting in six total reporting units. 

As of December 31, 2016, our goodwill was comprised of the following carrying values of three reporting units (amounts in 

thousands): 

Reporting Unit 
Equipment Rentals Component 2 ......................................................................................................................     $ 
Used Equipment Sales ......................................................................................................................................    
Parts Sales .........................................................................................................................................................    

Total Goodwill .............................................................................................................................................     $ 

Carrying Value 
at December 31, 
2016

18,700 
6,137 
6,360 
31,197   

ASC 350 allows entities to first use a qualitative approach to test goodwill for impairment. ASC 350 permits an entity to first 
perform a qualitative assessment to determine whether it is more likely than not (a likelihood of greater than 50%) that the fair value 
of a reporting unit is less than its carrying value. If it is concluded that this is the case, the currently prescribed two-step goodwill test 
must be performed. Otherwise, the two-step goodwill impairment test is not required. Considerable judgment is required by 
management in using the qualitative approach under ASC 350 to determine whether it is more likely than not that the fair value of a 
reporting unit is less than its carrying value.  

ASC 350 suggests that a qualitative assessment may become less relevant over time. In other words, the longer it has been since 

the last quantitative assessment, the more difficult it could be for a company to conclude that it is not more likely than not that the fair 
value of a reporting unit is less than its carrying amount. Given the length of time since the prior determination of our reporting units’ 
fair values, we did not perform a qualitative assessment as of October 1, 2016, but proceeded to Step 1 of the test and determined that 
the fair values of the three reporting units above exceed their respective carrying values and Step 2 of the goodwill test was not 
required. 

During fiscal years 2014 and 2015, we performed, as of October 1 of each year, a qualitative assessment and determined that it is 
more likely than not that the fair value of each of our reporting units is not less than its carrying value and, therefore, did not perform 
the prescribed two-step goodwill impairment test. We considered various factors in performing the qualitative test, including 
macroeconomic conditions, industry and market considerations, the overall financial performance of our reporting units, the 
Company’s stock price and the excess amount or “cushion” between our reporting unit’s fair value and carrying value as indicated on 
our most recent quantitative assessment. Based upon improving macroeconomic conditions, positive trends within our industry and 
market and continuing positive operating results in comparison to prior periods and our internal forecasts, as well as consideration of 
the cushion between the reporting unit’s fair value and carrying value from our prior quantitative analysis, we determined that it is 
more likely than not that the fair value of our reporting units exceeds their respective carrying values at the October 1, 2015 and 2014 
valuation dates and there was no goodwill impairment at October 1, 2015 and 2014. 

34 

 
  
 
  
  
 
 
 
If the two-step goodwill test must be performed, we determine whether the fair value of our goodwill reporting units is greater 
than their carrying value. If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting 
unit, goodwill is not impaired. However, if the fair value of a reporting unit is less than its carrying value, then the second step of the 
impairment test is performed to determine the implied fair value of goodwill. If the carrying value of a reporting unit’s goodwill 
exceeds its implied fair value, then we record an impairment loss for the excess amount. 

For purposes of performing the first step of the impairment test described above, we estimate the fair value of our reporting units 
using a discounted cash flow analysis and/or by applying various market multiples. The principal factors used in the discounted cash 
flow analysis are our internal projected results of operations, weighted average cost of capital (“WACC”) and terminal value 
assumptions. 

Our internal projected results of operations serve as key inputs for developing our cash flow projections for a planning period of 

twelve years. Beyond this period, we also determine an assumed long-term growth rate representing the expected rate at which a 
reporting unit’s earnings stream is expected to grow. These rates are used to calculate the terminal value of our reporting units and are 
added to the cash flows projected during the twelve year planning period. The WACC is an estimate of the overall after-tax rate of 
return required by equity and debt holders of a business enterprise and represents the expected cost of new capital likely to be used by 
market participants. The WACC is used to discount our combined future cash flows. 

The inputs and variables used in determining the fair value of a reporting unit require management to make certain assumptions 

regarding the impact of operating and macroeconomic changes, as well as estimates of future cash flows. Our estimates regarding 
future cash flows are based on historical experience and projections of future operating performance, including revenues, margins and 
operating expenses. These estimates involve risk and are inherently uncertain. Changes in our estimates and assumptions could 
materially affect the determination of fair value and/or the amount of goodwill impairment to be recognized. However, we believe that 
our estimates and assumptions are reasonable and represent our most likely future operating results based upon current information 
available. Future deterioration in the macroeconomic environment, adverse changes within our industry, further deterioration in our 
common stock price, downward revisions to our projected cash flows based on new information, or other factors, some of which are 
beyond our ability to control, could result in a future impairment charge that could materially impact our future results of operations 
and financial position in the reporting period identified. 

Long-lived Assets. Our long-lived assets principally consist of rental equipment and property and equipment. We review our long-

lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be 
recoverable. In reviewing for impairment, the carrying value of such assets is compared to the estimated undiscounted future cash 
flows expected from the use of the assets and their eventual disposition. If such cash flows are not sufficient to support the asset’s 
recorded value, an impairment charge is recognized to reduce the carrying value of the asset to its estimated fair value. The 
determination of future cash flows as well as the estimated fair value of long-lived and intangible assets involves significant estimates 
and judgment on the part of management. Our estimates and assumptions may prove to be inaccurate due to factors such as changes in 
economic conditions, changes in our business prospects or other changing circumstances. 

Inventories. We state our new and used equipment inventories at the lower of cost or market by specific identification. Parts and 

supplies are stated at the lower of the weighted average cost or market. We maintain allowances for damaged, slow-moving and 
unmarketable inventory to reflect the difference between the cost of the inventory and the estimated market value. Changes in product 
demand may affect the value of inventory on hand and may require higher inventory allowances. Uncertainties with respect to 
inventory valuation are inherent in the preparation of financial statements. See also the “Recent Accounting Pronouncements” 
discussion below on page 46 for new accounting guidance related to the measurement of inventories. 

Reserves for Claims. We are exposed to various claims relating to our business, including those for which we provide self-
insurance. Claims for which we self-insure up to specified retention limits include: (1) workers compensation claims; (2) general 
liability claims by third parties for injury or property damage caused by our equipment or personnel; (3) automobile liability claims; 
and (4) employee health insurance claims. These types of claims may take a substantial amount of time to resolve and, accordingly, 
the ultimate liability associated with a particular claim, including claims incurred but not reported as of a period-end reporting date, 
may not be known for an extended period of time. Our methodology for developing self-insurance reserves is based on management 
estimates and independent third party actuarial estimates. Our estimation process considers, among other matters, the cost of known 
claims over time, cost inflation and incurred but not reported claims. These estimates may change based on, among other things, 
changes in our claim history or receipt of additional information relevant to assessing the claims. Further, these estimates may prove to 
be inaccurate due to factors such as adverse judicial determinations or other claim settlements at higher than estimated amounts. 
Accordingly, we may be required to increase or decrease our reserve levels. 

Income Taxes. The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a 

C-Corporation under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measure deferred tax 
assets and liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates in accordance 

35 

with ASC 740, Income Taxes (“ASC 740”). ASC 740 takes into account the differences between financial statement treatment and tax 
treatment of certain transactions. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to 
differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred 
tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those 
temporary differences are expected to be recovered or settled. The effect of a change in tax rate is recognized as income or expense in 
the period that includes the enactment date of that tax rate. 

In accordance with ASC 740, the Company recognizes the effect of an income tax position only if it is more likely than not (a 

likelihood of greater than 50%) that such position will be sustained. Recognized income tax positions are measured at the largest 
amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which 
the change in judgment occurs. The Company recognizes both interest and penalties related to uncertain tax positions in net other 
income (expense).  

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized. 

Our U.S. federal tax returns for 2013 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2012 and subsequent years.  

Results of Operations 

The tables included in the period-to-period comparisons below provide summaries of our revenues and gross profits for our 

business segments and non-segmented revenues for the years ended December 31, 2016, 2015 and 2014. The period-to-period 
comparisons of our financial results are not necessarily indicative of future results. 

Year Ended December 31, 2016 Compared to the Year Ended December 31, 2015 

Revenues. 

Segment revenues: 

For the Year Ended 
December 31,

2016 

2015 

Total 
Dollar 
Increase 
(Decrease) 

Total 
Percentage 
Increase
(Decrease) 

(in thousands, except percentages) 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented other revenues ........................................................    
Total revenues ........................................................................   $

445,227    $
196,688     
96,910     
109,147     
64,673     
65,492     

443,024      $ 
238,172        
118,338        
111,133        
63,954        
65,210        
978,137    $ 1,039,831      $ 

2,203     
(41,484)    
(21,428)    
(1,986)    
719     
282     
(61,694)    

0.5%
(17.4)%
(18.1)%
(1.8)%
1.1%
0.4%
(5.9)%

Total Revenues. Our total revenues were $978.1 million for the year ended December 31, 2016 compared to approximately $1.04 

billion for the year ended December 31, 2015, a decrease of $61.7 million, or 5.9%. Revenues for our reportable segments and non-
segmented other revenues are further discussed below. 

Equipment Rental Revenues. Our revenues from equipment rentals for the year ended December 31, 2016 increased $2.2 million, 
or 0.5%, to $445.2 million from $443.0 million in 2015. Rental revenues from earthmoving equipment increased approximately $3.3 
million, while rental revenues from aerial work platform equipment increased $3.1 million. Other equipment rentals revenues 
increased $2.5 million, while lift truck rental revenues increased $0.4 million. Partially offsetting these increases in equipment rental 
revenues was a $7.1 million decrease in crane rental revenues. Our average rental rates for the year ended December 31, 2016 
decreased 0.6% compared to the year ended December 31, 2015. 

Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2016 decreased 0.6% to 34.0% from 34.6% in 2015. The decrease in comparative rental equipment dollar 
utilization was the result of a decrease in rental equipment time utilization, combined with a 0.6% decline in average rental rates. 
Rental equipment time utilization as a percentage of original equipment cost was 69.7% for the year ended December 31, 2016 
compared to approximately 70.9% for the year ended December 31, 2015, a decrease of 1.2%. The decrease in equipment rental time 

36 

 
  
  
    
    
  
  
  
    
    
    
  
  
  
  
   
     
        
     
  
 
utilization based on original equipment cost is largely reflective of multiple significant rain and flooding events in the Company’s 
Louisiana, Texas and Arkansas markets during 2016 combined with lower utilization in the Company’s oil and gas markets. Rental 
equipment time utilization based on the number of rental equipment units available for rent was 67.0% for the year ended December 
31, 2016, compared to approximately 67.9% in the same period the prior year, a decrease of 0.9%.  

New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2016 decreased $41.5 million, or 
17.4%, to $196.7 million from $238.2 million in 2015 as new crane sales decreased $50.5 million. The decrease in new crane sales 
was due primarily to decreased demand for new cranes among the Company’s customers operating in the oil and gas markets. Sales of 
new other equipment decreased $5.2 million and sales of new aerial work platform equipment decreased $0.8 million. Partially 
offsetting these decreases in new equipment sales were a $14.7 million increase in new earthmoving equipment sales and a $0.3 
million increase in new lift truck sales. 

Used Equipment Sales Revenues. Our used equipment sales decreased $21.4 million, or 18.1%, to $96.9 million for the year 
ended December 31, 2016, from $118.3 million for the same period in 2015. Sales of used cranes decreased $14.3 million and sales of 
used aerial work platform equipment decreased $7.3 million. Used other equipment sales decreased $1.3 million and used 
earthmoving equipment sales decreased $0.1 million, respectively. Partially offsetting these decreases was an increase in sales of used 
lift trucks of $1.6 million. The overall decrease in used equipment sales is largely due to a decrease in sales of used equipment from 
the Company’s rental equipment fleet in the current year period compared to last year. 

Parts Sales Revenues. Our parts sales revenues decreased $2.0 million, or 1.8%, to $109.1 million for the year ended 

December 31, 2016 from $111.1 million for the same period in 2015. The decrease in parts revenues was driven primarily by lower 
crane and earthmoving parts sales revenues. 

Services Revenues. Our services revenues for the year ended December 31, 2016 increased $0.7 million, or 1.1%, to $64.7 million 

from $64.0 million in the same period last year. The increase was primarily due to higher services revenue related to aerial work 
platform equipment and earthmoving equipment. 

Non-Segmented Other Revenues. Our non-segmented other revenues consisted primarily of equipment support activities including 

transportation, hauling, parts freight and damage waiver charges. For the year ended December 31, 2016, our other revenues were 
$65.5 million, an increase of approximately $0.3 million, or 0.4%, from $65.2 million in 2015. The increase was primarily due to an 
increase in damage waiver income. 

Gross Profit. 

For the Year Ended 
December 31,

2016 

2015 

Total Dollar 
Change 
Increase 
(Decrease) 

Total 
Percentage 
Change 
Increase
(Decrease) 

(in thousands, except percentages) 

Segment Gross Profit: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented revenues .................................................................    
Total gross profit ....................................................................   $

211,118    $
21,132     
30,172     
30,181     
42,834     
174     
335,611    $

208,985      $ 
25,937        
37,000        
30,303        
42,261        
1,246        
345,732      $ 

2,133     
(4,805)    
(6,828)    
(122)    
573     
(1,072)    
(10,121)    

1.0%
(18.5)%
(18.5)%
(0.4)%
1.4%
(86.0)%
(2.9)%

Total Gross Profit. Our total gross profit was $335.6 million for the year ended December 31, 2016 compared to $345.7 million 

for the year ended December 31, 2015, a decrease of $10.1 million, or 2.9%. Total gross profit margin for the year ended 
December 31, 2016 was approximately 34.3%, an increase of 1.1% from the 33.2% gross profit margin for the same period in 2015. 
Gross profit and gross margin for all reportable segments and non-segmented other revenues are further described below. 

Equipment Rentals Gross Profit. Our gross profit from equipment rentals for the year ended December 31, 2016 increased $2.1 
million, or 1.0%, to $211.1 million from $209.0 million in 2015. The increase in equipment rentals gross profit was the result of a $2.2 
million increase in rental revenues for the year ended December 31, 2016 and a $0.2 million decrease in rental expenses, which was 
partially offset by a $0.3 million increase in equipment rental depreciation expense. Gross profit margin on equipment rentals for the 
year ended December 31, 2016 was approximately 47.4% compared to 47.2% for the same period in 2015, an increase of 0.2%. 

37 

 
  
  
    
    
  
  
  
    
    
    
  
  
  
  
   
     
        
     
  
 
Depreciation expense was 36.5% of equipment rental revenues for the year ended December 31, 2016 compared to 36.6% for the 
same period in 2015, a decrease of 0.1%. As a percentage of equipment rental revenues, rental expenses were 16.1% for the year 
ended December 31, 2016 compared to approximately 16.3% for the same period last year, a decrease of 0.2%.  

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2016 decreased $4.8 
million, or 18.5%, to $21.1 million compared to $25.9 million for the same period in 2015 on a decrease in total new equipment sales 
of $41.5 million. Gross profit margin on new equipment sales for the year ended December 31, 2016 was 10.7%, a decrease of 0.2% 
from 10.9% in the same period in 2015, as a result of the mix of new equipment sold. 

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2016 decreased $6.8 

million, or 18.5%, to $30.2 million from $37.0 million in the same period in 2015 on a decrease in used equipment sales of $21.4 
million. Gross profit margin on used equipment sales for the year ended December 31, 2016 was 31.1%, down 0.2% from 31.3% for 
the same period last year, primarily as a result of the mix of used equipment sold. Our used equipment sales from the rental fleet, 
which comprised approximately 87.1% and 84.1% of our used equipment sales for the years ended December 31, 2016 and 2015, 
respectively, were approximately 152.4% and 154.5% of net book value for the years ended December 31, 2016 and 2015, 
respectively. 

Parts Sales Gross Profit. For the year ended December 31, 2016, our parts sales revenue gross profit decreased $0.1 million, or 

0.4%, to $30.2 million from $30.3 million for the same period in 2015 on a $2.0 million decrease in parts sales revenues. Gross profit 
margin on parts sales for the year ended December 31, 2016 was 27.7%, an increase of 0.4% from 27.3% in the same period in 2015, 
as a result of improved crane parts margins. 

Services Revenues Gross Profit. For the year ended December 31, 2016, our services revenues gross profit increased $0.6 million, 
or 1.4%, to $42.8 million from $42.3 million for the same period in 2015 on a $0.7 million increase in services revenues. Gross profit 
margin on services revenues for the year ended December 31, 2016 was 66.2%, up 0.1% from 66.1% in the same period in 2015. 

Non-Segmented Other Revenues Gross Profit. Our non-segmented other revenues gross profit decreased $1.1 million, or 86.0%, 
to $0.2 million for the year ended December 31, 2016 from approximately $1.3 million for the same period in 2015 on a $0.3 million 
increase in non-segmented other revenues. Gross margin for the year ended December 31, 2016 was 0.3% compared to a gross margin 
of 1.9% in the same period last year, a decrease of 1.6%, primarily reflective of higher costs and lower margins on hauling revenues. 

Selling, General and Administrative Expenses. SG&A expenses increased $7.9 million, or 3.6%, to $228.1 million for the year 
ended December 31, 2016 compared to $220.2 million for the year ended December 31, 2015. The increase in SG&A expenses was 
attributable to several factors. Employee salaries, wages, payroll taxes and related employee benefit expenses increased approximately 
$3.7 million, primarily as a result of a larger workforce compared to the same period last year and higher employer health insurance 
costs. Facility costs increased $2.8 million, comprised primarily of additional rent expense related to new branches opened since the 
fourth quarter of last year. Legal and other professional services increased $1.9 million and depreciation expense increased $1.0 
million. Property taxes increased $0.7 million. Partially offsetting these increases was a $1.9 million decrease in employee education, 
training and related travel costs.  Bad debt expense decreased $0.4 million. Of the $7.9 million increase in SG&A expenses, 
approximately $6.3 million was attributable to branches opened since December 31, 2014 with less than 12 full months of comparable 
operations in either or both of the years ended December 31, 2015 and 2016. As a percentage of total revenues, SG&A expenses were 
23.3% for the year ended December 31, 2016, an increase of 2.1% from 21.2% for the same period last year, primarily as a result of 
the current year decrease in total revenues (driven primarily by the decrease in new and used equipment sales revenues) combined 
with the increase in costs noted above. 

Other Income (Expense). For the year ended December 31, 2016, our net other expenses decreased $0.8 million to $51.7 million 

compared to approximately $52.5 million for the same period in 2015. Interest expense was $53.6 million for the year ended 
December 31, 2016 compared to $54.0 million for the same period in 2015, a decrease of $0.4 million. The decrease in interest 
expense is due to lower average borrowings under the Company’s Senior Secured Credit Facility and lower average amounts 
outstanding on manufacturer flooring plans payable during the current year compared to last year. Miscellaneous other income was 
$1.9 million for the year ended December 31, 2016 compared to $1.5 million last year, an increase of $0.4 million. 

Income Taxes. We recorded income tax expense of approximately $21.9 million for the year ended December 31, 2016 compared 

to income tax expense of approximately $31.4 million for the year ended December 31, 2015. Our effective income tax rate was 
approximately 37.0% for the year ended December 31, 2016 compared to 41.5% for the same period last year, a decrease of 4.5%. The 
decrease in our effective tax rate is primarily due to a decrease in our blended state income tax rate, realized in the fourth quarter of 
the current year, resulting from changes in apportionment factors and state statutory income tax rates. Based on available evidence, 
both positive and negative, we believe it is more likely than not that our federal deferred tax assets at December 31, 2016 are fully 
realizable through future reversals of existing taxable temporary differences and future taxable income, and are not subject to any 

38 

limitations. For the year ended December 31, 2016, a valuation allowance of $0.2 million was created for certain state net operating 
losses expiring soon that may not be utilized.  

Year Ended December 31, 2015 Compared to the Year Ended December 31, 2014 

Revenues. 

Segment revenues: 

For the Year Ended 
December 31, 

2015 

2014 

Total 
Dollar 
Increase 

Total 

  Percentage 

Increase 

(in thousands, except percentages) 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented other revenues ........................................................    

404,110      $ 
328,036        
123,173        
113,732        
61,292        
60,069        
Total revenues ........................................................................   $ 1,039,831    $ 1,090,412      $ 

443,024    $
238,172     
118,338     
111,133     
63,954     
65,210     

38,914     
(89,864)    
(4,835)    
(2,599)    
2,662     
5,141     
(50,581)    

9.6%
(27.4)%
(3.9)%
(2.3)%
4.3%
8.6%
(4.6)%

Total Revenues. Our total revenues were approximately $1.0 billion for the year ended December 31, 2015 compared to $1.1 

billion for the year ended December 31, 2014, a decrease of approximately $50.6 million, or 4.6%. Revenues for our reportable 
segments and non-segmented other revenues are further discussed below. 

Equipment Rental Revenues. Our revenues from equipment rentals for the year ended December 31, 2015 increased $38.9 million, 

or 9.6%, to $443.0 million from $404.1 million in 2014, as a result of continued strong end user demand in our construction and 
industrial markets. Rental revenues from aerial work platforms increased approximately $18.5 million, while rental revenues from 
earthmoving equipment increased $17.0 million. Other equipment rentals revenues increased $2.7 million, while crane and lift truck 
rental revenues increased $0.5 million and $0.2 million, respectively. Our average rental rates for the year ended December 31, 2015 
increased 1.3% compared to the year ended December 31, 2014. 

Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2015 decreased 1.2% to 34.6% from 35.8% in 2014. The decrease in comparative rental equipment dollar 
utilization was the result of a decrease in rental equipment time utilization, which was partially offset by the 1.3% increase in average 
rental rates. Rental equipment time utilization as a percentage of original equipment cost was approximately 70.9% for the year ended 
December 31, 2015 compared to 72.2% for the year ended December 31, 2014, a decrease of approximately 2.3%. The decrease in 
equipment rental time utilization based on original equipment cost is largely reflective of extreme winter weather in the first quarter of 
2015 and unusually inclement weather conditions in the second quarter of 2015 in many of our regions, combined with decreased 
rental activity among the Company’s customers operating in the oil and gas markets during 2015. Rental equipment time utilization 
based on the number of rental equipment units available for rent was 67.9% for the year ended December 31, 2015 compared to 66.9% 
in the same 2014 period, an increase of approximately 1.0%.  

New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2015 decreased approximately $89.9 

million, or 27.4%, to $238.2 million from $328.0 million in 2014, largely as a result of an $81.6 million decrease in new crane sales. 
The decrease in new crane sales is due primarily to decreased demand for new cranes among the Company’s customers operating in 
the oil and gas markets. Sales of new aerial work platform equipment decreased $7.8 million and sales of new earthmoving equipment 
decreased $5.1 million, while sales of new lift trucks decreased $0.4 million. Partially offsetting these decreases in new equipment 
sales was an increase of $5.0 million in new other equipment revenues. 

Used Equipment Sales Revenues. Our used equipment sales decreased approximately $4.8 million, or 3.9%, to $118.3 million for 
the year ended December 31, 2015, from $123.2 million for the same period in 2014. Sales of used cranes decreased $3.5 million and 
sales of used aerial work platform equipment decreased $1.6 million. Used earthmoving equipment and used lift trucks revenues 
decreased $0.9 million and $0.7 million, respectively. Partially offsetting these decreases was an increase in sales of used other 
equipment of $1.9 million. The overall decrease in used equipment sales for the year is largely due to the Company having a younger 
fleet compared to 2014, in particular during the first half of the current year, resulting in less equipment being at an age at which it is 
typically sold in the normal fleet life cycle. 

39 

 
  
 
     
 
 
  
  
 
     
 
  
  
 
 
 
     
 
 
  
  
 
  
   
     
        
     
  
 
Parts Sales Revenues. Our parts sales revenues decreased $2.6 million, or 2.3%, to $111.1 million for the year ended 

December 31, 2015 from $113.7 million for the same period in 2014. The decrease in parts revenues was driven primarily by lower 
demand for crane parts. 

Services Revenues. Our services revenues for the year ended December 31, 2015 increased $2.7 million, or 4.3%, to $64.0 million 
from $61.3 million in 2014. The increase in services revenues was due to higher demand for equipment services compared to the prior 
year. 

Non-Segmented Other Revenues. Our non-segmented other revenues consisted primarily of equipment support activities including 

transportation, hauling, parts freight and damage waiver charges. For the year ended December 31, 2015, our other revenues were 
$65.2 million, an increase of approximately $5.1 million, or 8.6%, from $60.1 million in 2014. The increase was primarily due to an 
increase in hauling revenues and higher damage waiver income associated with our increased equipment rental activity. 

Gross Profit. 

For the Year Ended 
December 31, 

     (cid:3)(cid:3)
      Total Dollar 

(cid:3)(cid:3)

Total 

  Percentage 

2015 

2014 

Change 
Increase 

Change 
Increase

(in thousands, except percentages) 

Segment Gross Profit: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Non-Segmented revenues .................................................................    
Total gross profit ....................................................................   $

208,985    $
25,937     
37,000     
30,303     
42,261     
1,246     
345,732    $

196,139      $ 
38,510        
38,237        
32,626        
39,785        
2,641        
347,938      $ 

12,846     
(12,573)    
(1,237)    
(2,323)    
2,476     
(1,395)    
(2,206)    

6.5%
(32.6)%
(3.2)%
(7.1)%
6.2%
(52.8)%
(0.6)%

Total Gross Profit. Our total gross profit was $345.7 million for the year ended December 31, 2015 compared to $347.9 million 
for the year ended December 31, 2014, a decrease of $2.2 million, or 0.6%. Total gross profit margin for the year ended December 31, 
2015 was approximately 33.2%, an increase of 1.3% from the 31.9% gross profit margin for the same period in 2014. Gross profit and 
gross margin for all reportable segments and non-segmented other revenues are further described below. 

Equipment Rentals Gross Profit. Our gross profit from equipment rentals for the year ended December 31, 2015 increased 
approximately $12.8 million, or 6.5%, to $209.0 million from $196.1 million in 2014. The increase in equipment rentals gross profit 
was the result of a $38.9 million increase in rental revenues for the year ended December 31, 2015, which was partially offset by a 
$10.1 million increase in rental expenses and a $16.0 million increase in rental equipment depreciation expense. The increase in rental 
expenses and rental equipment depreciation expense was due to a larger average fleet size during 2015 compared to 2014, especially 
in the first three quarters of 2015. Gross profit margin on equipment rentals for the year ended December 31, 2015 was 47.2%, down 
1.3% from 48.5% for the same period in 2014, as a result of higher rental expenses and an increase in depreciation expenses. As a 
percentage of equipment rental revenues, rental expenses were 16.3% for the year ended December 31, 2015 compared to 15.3% in 
2014, an increase of 1.0%. This percentage increase was primarily attributable to the larger fleet size noted above and to a lesser 
extent, a higher percentage of rental expenses as a percentage of rental revenues in our oil and gas markets due to lower comparative 
rental revenues in those markets. Depreciation expense was 36.6% of equipment rental revenues for the year ended December 31, 
2015 compared to 36.2% for the same period in 2014, up 0.4%, as a result of the larger fleet size. 

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2015 decreased $12.6 
million, or 32.6%, to $25.9 million compared to $38.5 million for the same period in 2014 on a decrease in total new equipment sales 
of $89.9 million. Gross profit margin on new equipment sales for the year ended December 31, 2015 was 10.9%, a decrease of 0.8% 
from 11.7% in the same period in 2014, as a result of the mix of new equipment sold and lower gross margins on new crane and 
earthmoving equipment sales. 

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2015 decreased 
approximately $1.2 million, or 3.2%, to $37.0 million from $38.2 million in the same period in 2014 on a decrease in used equipment 
sales of $4.8 million. Gross profit margin on used equipment sales for the year ended December 31, 2015 was 31.3%, up 
approximately 0.3% from 31.0% for the same period in 2014, primarily as a result of higher margins on sales of used aerial work 
platform equipment. Our used equipment sales from the rental fleet, which comprised approximately 84.1% and 82.3% of our used 

40 

 
 
  
 
 
  
  
 
 
  
  
 
 
 
     
 
 
  
  
 
  
   
     
        
     
  
 
equipment sales for the years ended December 31, 2015 and 2014, respectively, were approximately 154.5% and 154.3% of net book 
value for the years ended December 31, 2015 and 2014, respectively. 

Parts Sales Gross Profit. For the year ended December 31, 2015, our parts sales revenue gross profit decreased $2.3 million, or 

7.1%, to $30.3 million from $32.6 million for the same period in 2014 on a $2.6 million decrease in parts sales revenues. Gross profit 
margin on parts sales for the year ended December 31, 2015 was 27.3%, a decrease of 1.4% from 28.7% in the same period in 2014, 
as a result of the mix of parts sold. 

Services Revenues Gross Profit. For the year ended December 31, 2015, our services revenues gross profit increased $2.5 million, 
or 6.2%, to $42.3 million from $39.8 million for the same period in 2014 on a $2.7 million increase in services revenues. Gross profit 
margin on services revenues for the year ended December 31, 2015 was 66.1%, up 1.2% from 64.9% in the same period in 2014, as a 
result of our services revenues mix. 

Non-Segmented Other Revenues Gross Profit. Our non-segmented other revenues gross profit decreased $1.4 million, or 52.8%, 
to $1.2 million for the year ended December 31, 2015 from $2.6 million for the same period in 2014 on a $5.1 million in increase in 
non-segmented other revenues. Gross margin for the year ended December 31, 2015 was 1.9% compared to a gross margin of 4.4% in 
2014, a decrease of 2.5%, primarily reflective of higher costs and lower margins on hauling revenues, which were impacted by higher 
equipment transfer costs in the current period, especially in the first six months of 2015, compared to the year ended December 31, 
2014. 

Selling, General and Administrative Expenses. SG&A expenses increased $13.7 million, or 6.7%, to $220.2 million for the year 

ended December 31, 2015 compared to $206.5 million for the year ended December 31, 2014. The net increase in SG&A expenses 
was attributable to several factors. Employee wages, incentives and benefits increased $4.2 million, primarily as a result of higher 
salaries, wages and payroll taxes stemming primarily from a larger workforce. Professional and other service fees increased $1.2 
million. Warranty and miscellaneous third party services costs increased $1.5 million. Facility costs increased $1.8 million while other 
leasing costs increased $1.1 million. Depreciation and amortization expense increased $1.2 million and liability insurance costs 
increased $1.0 million. Promotional and marketing related expenses increased $0.7 million and supplies expense increased $0.4 
million. Bad debt expense increased $0.6 million. Stock-based compensation expense was $2.7 million, $2.6 million and $2.6 million 
for the years ended December 31, 2015, 2014 and 2013, respectively. Of the $13.7 million increase in total SG&A expenses and the 
specific increases noted above, approximately $4.4 million of the increase was attributable to branches opened since December 31, 
2013 with less than 12 full comparable months of operation in either or both of the years ended December 31, 2014 and 2015. As a 
percentage of total revenues, SG&A expenses were 21.2% for the year ended December 31, 2015, an increase of 2.3% from 18.9% in 
the previous year, primarily as a result of the current year decrease in total revenues (driven primarily by the decrease in new 
equipment sales revenues) combined with the increase in costs noted above. 

Other Income (Expense). For the year ended December 31, 2015, our net other expenses increased $1.5 million to $52.6 million 
compared to $51.1 million for the same period in 2014. The increase was the result of approximately $1.7 million increase in interest 
expense to $54.0 million for the year ended December 31, 2015 compared to approximately $52.4 million for the same period in 2014. 
The increase in interest expense is substantially due to higher interest costs of $1.5 million on the Credit Facility (as defined below) as 
a result of higher average borrowings in 2015 compared to 2014, combined with increased unused commitment fees as a result of the 
February 2015 amendment to the Credit Facility, which increased borrowing availability by $200 million. Additionally, interest 
expense on manufacturing flooring plans payable increased $0.2 million. Miscellaneous other income increased $0.2 million to $1.5 
million for the year ended December 31, 2015, compared to $1.3 million in 2014. 

Income Taxes. We recorded income tax expense of $31.4 million for the year ended December 31, 2015 compared to income tax 

expense of approximately $37.5 million for the year ended December 31, 2014. Our effective income tax rate was approximately 
41.5% for the year ended December 31, 2015 compared to 40.5% for the year ended December 31, 2014. The increase in our effective 
tax rate is primarily due to a decrease in favorable permanent differences in the relation to current year pre-tax income and state 
income tax discrete items. Based on available evidence, both positive and negative, we believe it is more likely than not that our 
deferred tax assets at December 31, 2015 are fully realizable through future reversals of existing taxable temporary differences and 
future taxable income, and are not subject to any limitations. 

Liquidity and Capital Resources 

Cash Flow from Operating Activities. For the year ended December 31, 2016, the cash provided by our operating activities was 
$177.0 million. Our reported net income of $37.2 million, when adjusted for non-cash income and expense items, such as depreciation 
and amortization, (including net amortization (accretion) of note discount (premium)), deferred income taxes, provision for losses on 
accounts receivable, provision for inventory obsolescence, stock-based compensation expense and net gains on the sale of long-lived 
assets, provided positive cash flows of $223.7 million. These cash flows from operating activities were also positively impacted by a 
$4.2 million decrease in receivables, a $4.3 million decrease in inventories, a $2.5 million decrease in prepaid expenses and other 

41 

assets and a $1.7 million increase in accrued expenses and other liabilities. Partially offsetting these positive cash flows were a $27.3 
million decrease in accounts payable, a $31.7 million decrease in manufacturing flooring plans payable, and a $0.3 million decrease in 
deferred compensation. 

For the year ended December 31, 2015, the cash provided by our operating activities was $206.6 million. Our reported net income 

of $44.3 million, when adjusted for non-cash income and expense items, such as depreciation and amortization, (including net 
amortization (accretion) of note discount (premium)), deferred income taxes, provision for losses on accounts receivable, provision for 
inventory obsolescence, stock-based compensation expense and net gains on the sale of long-lived assets, provided positive cash flows 
of $231.1 million. These cash flows from operating activities were also positively impacted by a $13.6 million decrease in receivables 
and a $13.5 million increase in accounts payable. Partially offsetting these positive cash flows were a $31.2 million decrease in 
manufacturing flooring plans payable and a $14.5 million increase in inventories. Accrued expenses payable and other liabilities 
decreased $5.0 million and prepaid expenses and other assets increased $0.9 million. 

Cash Flow from Investing Activities. For the year ended December 31, 2016, cash provided by our investing activities was 

exceeded by cash used in our investing activities, resulting in net cash used in our investing activities of approximately $114.4 million. 
This was a result of purchases of rental and non-rental equipment totaling $202.6 million, which was partially offset by proceeds from 
the sale of rental and non-rental equipment of approximately $88.2 million. 

For the year ended December 31, 2015, cash provided by our investing activities was exceeded by cash used in our investing 
activities, resulting in net cash used in our investing activities of approximately $101.8 million. This was a result of purchases of rental 
and non-rental equipment totaling $205.6 million, which was partially offset by proceeds from the sale of rental and non-rental 
equipment of approximately $103.8 million. 

Cash Flow from Financing Activities. For the year ended December 31, 2016, cash provided by our financing activities was 
exceeded by cash used in our financing activities, resulting in net cash used in our financing activities of $62.0 million. Net payments 
under the Credit Facility totaled $22.2 million. We paid quarterly dividends in 2016 totaling $39.1 million. We purchased 
approximately $0.6 million of treasury stock. Capital lease payments totaled $0.2 million.  

For the year ended December 31, 2015, cash provided by our financing activities was exceeded by cash used in our financing 

activities, resulting in net cash used in our financing activities of approximately $113.6 million. Net payments under the Credit 
Facility totaled $75.1 million. We paid quarterly dividends in 2015 totaling $37.1 million. We paid deferred financing costs of $0.7 
million and purchased $0.5 million of treasury stock. Capital lease payments totaled $0.2 million. 

Senior Unsecured Notes 

On August 20, 2012, the Company closed on its offering of $530 million aggregate principal amount of its 7% senior notes due 
2022 (the “New Notes”) in an unregistered offering. The New Notes and related guarantees were offered in a private placement solely 
to qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), or 
outside the United States to persons other than “U.S. persons” in compliance with Regulation S under the Securities Act. 

The New Notes were issued at par and require semiannual interest payments on March 1 and September 1 of each year, 

commencing on March 1, 2013. No principal payments are due until maturity (September 1, 2022). 

The New Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices plus 
accrued and unpaid interest to the date of redemption. We may redeem up to 35% of the aggregate principal amount of the New Notes 
before September 1, 2015 with the net cash proceeds from certain equity offerings. We may also redeem the New Notes prior to 
September 1, 2017 at a specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The New Notes rank equally in right of payment to all of our existing and future senior indebtedness and rank senior to any of our 
subordinated indebtedness. The New Notes are unconditionally guaranteed on a senior unsecured basis by all of our current and future 
significant domestic restricted subsidiaries. In addition, the New Notes are effectively subordinated to all of our and the guarantors’ 
existing and future secured indebtedness, including the Credit Facility, to the extent of the assets securing such indebtedness, and are 
structurally subordinated to all of the liabilities and preferred stock of any of our subsidiaries that do not guarantee the New Notes. 

If we experience a change of control, we will be required to offer to purchase the New Notes at a repurchase price equal to 101% 

of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

On February 4, 2013, the Company closed on its offering of $100 million aggregate principal amount of Add-on Notes in an 

unregistered offering through a private placement. The Add-on Notes were priced at 108.5% of the principal amount.  The Add-on 
Notes bear interest at a rate of 7% per year and mature on September 1, 2022. Interest on the Add-on Notes accrues from August 20, 
2012 and is payable on each March 1 and September 1, commencing March 1, 2013. No principal payments are due until maturity. 

42 

The Add-on Notes were issued as additional notes under an indenture dated as of August 20, 2012, pursuant to which the 

Company previously issued the New Notes as described above. The Add-on Notes have identical terms to, rank equally with and form 
a part of a single class of securities with the New Notes. 

In order to satisfy our obligations under two separate registration rights agreements, one entered into between the Company, the 

guarantors of the New Notes and the initial purchasers of the New Notes, and the other entered into between the Company, the 
guarantors of the Add-on Notes and the initial purchaser of the Add-on Notes, we commenced an offering on April 1, 2013 to 
exchange the New Notes and guarantees and the Add-on Notes and guarantees for registered, publicly tradable notes and guarantees 
that have terms identical in all material respects to the New Notes and the Add-on Notes (except that the exchange notes do not 
contain any transfer restrictions). This exchange offer closed on April 30, 2013. 

Senior Secured Credit Facility 

We and our subsidiaries are parties to a $602.5 million senior secured credit facility (the “Credit Facility”) with General Electric 

Capital Corporation as agent, and the lenders named therein. 

On May 21, 2014, we amended, extended and restated the Credit Facility by entering into the Fourth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, the other credit parties named therein, the lenders named therein, General Electric 
Capital Corporation, as administrative agent, Bank of America, N.A. as co-syndication agent and documentation agent, Wells Fargo 
Capital Finance, LLC, as co-syndication agent and Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner. 

The Amended and Restated Credit Agreement, among other things, (i) extends the maturity date of the Credit Facility from 
February 29, 2017 to May 21, 2019, (ii) increases the uncommitted incremental revolving capacity from $130 million to $150 million, 
(iii) permits a like-kind exchange program under Section 1031 of the Internal Revenue Code of 1986, as amended, (iv) provides that 
the unused commitment fee margin will be either 0.50%, 0.375% or 0.25%, depending on the ratio of the average of the daily closing 
balances of the aggregate revolving loans, swing line loans and letters of credit outstanding during each month to the aggregate 
commitments for the revolving loans, swing line loans and letters of credit, (v) lowers the interest rate (a) in the case of index rate 
revolving loans, to the index rate plus an applicable margin of 0.75% to 1.25% depending on the leverage ratio and (b) in the case of 
LIBOR revolving loans, to LIBOR plus an applicable margin of 1.75% to 2.25%, depending on the leverage ratio, (vi) lowers the 
margin applicable to the letter of credit fee to between 1.75% and 2.25%, depending on the leverage ratio, and (vii) permits, under 
certain conditions, for the payment of dividends and/or stock repurchases or redemptions on the capital stock of the Company of up to 
$75 million per calendar year and further additionally permits the payment of the special cash dividend of $7.00 per share previously 
declared by the Company on August 20, 2012 to the holders of outstanding restricted stock of the Company following the declared 
payment date with such permission not tied to the vesting of such restricted stock (which includes the Company’s payment in June 
2014 of all amounts that remained payable to the holders of the restricted stock of the Company with respect to such special dividend 
that was otherwise payable following the applicable vesting dates in May and July 2014 and 2015). 

On February 5, 2015, we entered into an amendment to the Credit Facility which increased the total amount of revolving loan 

commitments under the Amended and Restated Credit Agreement from $402.5 million to $602.5 million. 

At December 31, 2016, the Company could borrow up to an additional $432.1 million and remain in compliance with the debt 
covenants under the Company’s credit facility. At December 31, 2016, the interest rate on the Credit Facility was based on LIBOR 
plus 200 basis points and the U.S. Prime Rate plus 100 basis points. The weighted average interest rate at December 31, 2016 was 
approximately 2.9%. At February 16, 2017, we had $469.7 million of available borrowings under our Credit Facility, net of a $7.7 
million outstanding letter of credit. 

Cash Requirements Related to Operations 

Our principal sources of liquidity have been from cash provided by operating activities and the sales of new, used and rental fleet 

equipment, proceeds from the issuance of debt, and borrowings available under the Credit Facility. Our principal uses of cash have 
been to fund operating activities and working capital (including new and used equipment inventories), purchases of rental fleet 
equipment and property and equipment, fund payments due under facility operating leases and manufacturer flooring plans payable, 
and to meet debt service requirements. In the future, we may pursue additional strategic acquisitions and seek to open new start-up 
locations. We anticipate that the above described uses will be the principal demands on our cash in the future. 

The amount of our future capital expenditures will depend on a number of factors including general economic conditions and 

growth prospects. Our gross rental fleet capital expenditures for the year ended December 31, 2016 were approximately $218.2 
million, including $38.5 million of non-cash transfers from new and used equipment to rental fleet inventory. Our gross property and 
equipment capital expenditures for the year ended December 31, 2016 were $22.9 million. In response to changing economic 

43 

conditions, we believe we have the flexibility to modify our capital expenditures by adjusting them (either up or down) to match our 
actual performance. 

To service our debt, we will require a significant amount of cash. Our ability to pay interest and principal on our indebtedness 

(including the New Notes and the Add-on Notes, the Credit Facility and our other indebtedness), will depend upon our future 
operating performance and the availability of borrowings under the Credit Facility and/or other debt and equity financing alternatives 
available to us, which will be affected by prevailing economic conditions and conditions in the global credit and capital markets, as 
well as financial, business and other factors, some of which are beyond our control. Based on our current level of operations and given 
the current state of the capital markets, we believe our cash flow from operations, available cash and available borrowings under the 
Credit Facility will be adequate to meet our future liquidity needs for the foreseeable future. As of February 16, 2017, we had $469.7 
million of available borrowings under the Credit Facility, net of a $7.7 million outstanding letter of credit. 

We cannot provide absolute assurance that our future cash flow from operating activities will be sufficient to meet our long-term 

obligations and commitments. If we are unable to generate sufficient cash flow from operating activities in the future to service our 
indebtedness and to meet our other commitments, we will be required to adopt one or more alternatives, such as refinancing or 
restructuring our indebtedness, selling material assets or operations or seeking to raise additional debt or equity capital. Given current 
economic and market conditions, including the significant disruptions in the global capital markets, we cannot assure investors that 
any of these actions could be effected on a timely basis or on satisfactory terms or at all, or that these actions would enable us to 
continue to satisfy our capital requirements. In addition, our existing debt agreements, including the Credit Facility and the indenture 
governing the New Notes and the Add-on Notes, as well as any future debt agreements, contain or may contain restrictive covenants, 
which may prohibit us from adopting any of these alternatives. Our failure to comply with these covenants could result in an event of 
default which, if not cured or waived, could result in the acceleration of all of our debt. 

Quarterly Dividend 

On each of February 12, 2016, May 16, 2016, August 10, 2016 and November 10, 2016, the Company announced a quarterly 
dividend of $0.275 per share to stockholders of record, which were paid on March 9, 2016, June 9, 2016, September 9, 2016 and 
December 9, 2016, respectively, totaling approximately $39.1 million. On February 15, 2017, the Company announced a quarterly 
dividend of $0.275 per share to stockholders of record as of the close of business on February 27, 2017, which is to be paid on 
March 10, 2017.  

The Company intends to continue to pay regular quarterly cash dividends; however, the declaration of any subsequent dividends 

is discretionary and will be subject to a final determination by the Board of Directors each quarter after its review of, among other 
things, business and market conditions. 

Seasonality 

Although we believe our business is not materially impacted by seasonality, the demand for our rental equipment tends to be 
lower in the winter months. The level of equipment rental activities is directly related to commercial and industrial construction and 
maintenance activities. Therefore, equipment rental performance will be correlated to the levels of current construction activities. The 
severity of weather conditions can have a temporary impact on the level of construction activities. Adverse weather has a seasonal 
impact in parts of the markets we serve, including our Intermountain region, particularly in the winter months. 

Equipment sales cycles are also subject to some seasonality with the peak selling period during the spring season and extending 

through the summer. Parts and services activities are typically less affected by changes in demand caused by seasonality. 

Certain Information Concerning Off-Balance Sheet Arrangements 

An off-balance sheet arrangement is any transaction, agreement or other contractual arrangement involving an unconsolidated 
entity under which a company has (1) made guarantees, (2) a retained or a contingent interest in transferred assets, (3) an obligation 
under derivative instruments classified as equity or (4) any obligation arising out of a material variable interest in an unconsolidated 
entity that provides financing, liquidity, market risk or credit risk support to the Company, or that engages in leasing, hedging or 
research and development arrangements with the Company. 

We have no off-balance sheet arrangements as described above. Further, we do not have any relationships with unconsolidated 

entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have 
been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. We 
are, therefore, not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such 

44 

(3) 
than one year. 
(4) 

relationships. We have also evaluated our relationships with related parties and determined that none of the related party interests 
represent variable interest entities pursuant to ASC 810, Consolidation. 

In the normal course of our business activities, we may lease real estate, rental equipment and non-rental equipment under 

operating leases. See “Contractual and Commercial Commitments” below. 

Contractual and Commercial Commitments 

Our contractual obligations and commercial commitments principally include obligations associated with our outstanding 

indebtedness and interest payments as of December 31, 2016. 

Total 

2017 

  2018-2019 

      2020-2021 

  Thereafter 

Payments Due by Year 

Senior unsecured notes payable ............................................   $
630,000    $
Interest payments on senior unsecured notes (1) ...................    
264,600     
Credit Facility .......................................................................    
162,642     
Interest payments on Credit Facility (1) ................................    
15,326     
Capital lease obligations (including interest) (2) ..................    
2,296     
Operating leases (3) ..............................................................    
188,504     
30,780     
Other long-term obligations (4) ............................................    
Total contractual cash obligations (5) ...................................   $ 1,294,148    $

—    $
88,200     

(Amounts in thousands) 
—     $ 
88,200       
162,642       
8,918       
666       
37,311       
10,826       

—    $
44,100     
—     
6,408     
333     
18,543     
19,954     
89,338    $

—     
666     
33,561     
—     
308,563     $  122,427    $

630,000 
44,100 
— 
— 
631 
99,089 
— 
773,820   

(1) 

Future interest payments are calculated based on the assumption that all debt remains outstanding until maturity. 
Interest on Credit Facility assumes the interest rate in effect at December 31, 2016 and includes the unused commitment fee.  

(2) 

This includes capital leases for which the related liability has been recorded (including interest) at the present value 

of future minimum lease payments due under the leases. 

This includes total operating lease rental payments having initial or remaining non-cancelable lease terms longer 

Represents amounts due on manufacturer flooring plans payable, which are used to finance our purchases of 

inventory and rental equipment. 

(5)  We had an unrecognized tax benefit of approximately $6.1 million at December 31, 2016, which is not included in 

the table above as $5.7 million of this amount relates to federal and state income taxes where any liability subsequently 
determined and potentially assessed by the taxing authorities but would be offset against our Net Operating Losses for the 
related tax years and no cash payment would be required. The remaining $0.4 million relates to state income taxes and would 
require tax payments should the state taxing authorities determine and asses any tax liability with respect to the benefit. 

As of December 31, 2016, we had a standby letter of credit issued under our Credit Facility totaling $7.7 million. On January 1, 

2017, we renewed the letter of credit for $7.7 million for a one-year term, expiring on January 1, 2018. 

Inflation 

Although we cannot accurately anticipate the effect of inflation on our operations, we believe that inflation has not had for the 
three most recent fiscal years ended, and is not likely in the foreseeable future to have, a material impact on our results of operations. 

Acquisitions and Start-up Facilities 

We periodically engage in evaluations of potential acquisitions and start-up facilities. The success of our growth strategy depends, 

in part, on selecting strategic acquisition candidates at attractive prices and identifying strategic start-up locations. We expect to face 
competition for acquisition candidates, which may limit the number of acquisition opportunities and lead to higher acquisition costs. 
We may not have the financial resources necessary to consummate any acquisitions or to successfully open any new facilities in the 
future or the ability to obtain the necessary funds on satisfactory terms. For further information regarding our risks related to 
acquisitions, see Item 1A – Risk Factors of this Annual Report on Form 10-K. 

45 

 
  
 
 
  
 
 
 
 
 
 
  
 
 
     
  
Recent Accounting Pronouncements 

Pronouncements Adopted in the First Quarter of 2016 

In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs (“ASU 2015-03”), which 

requires debt issuance costs to be presented in the balance sheet as a direct deduction from the carrying value of the associated debt 
liability, consistent with the presentation of a debt discount. The guidance in the new standard is limited to the presentation of debt 
issuance costs and does not affect the recognition and measurement of debt issuance costs. In August 2015, the FASB issued ASU No. 
2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation and Subsequent Measurement of Debt Issuance Costs 
Associated with Line-of-Credit Arrangements - Amendments to SEC Paragraphs Pursuant to Staff Announcements (“ASU 2015-15”). 
ASU 2015-15 amends Subtopic 835-30 to include that the SEC would not object to the deferral and presentation of debt issuance costs 
as an asset and subsequent amortization of debt issuance costs over the term of the line-of-credit arrangement, whether or not there are 
any outstanding borrowings on the line-of-credit arrangement. This guidance became effective for us in the first quarter of 2016 and 
was applied on a retrospective basis. As a result of adopting this guidance, total assets and total liabilities as of December 31, 2015 
changed as shown below (amounts in thousands). 

Total 
Liabilities 
and 
Stockholders’
Equity

Total 
Liabilities

Senior 
Unsecured 
Notes 
628,882   

(1,576 )     

627,306   

 $ 1,158,499  $ 1,301,087 
(1,576)
 $ 1,156,923  $ 1,299,511   

(1,576)

Previously reported ..............................................................  $
Reclassification of debt issuance costs ...................................    
Current presentation ...........................................................  $

4,353  $ 1,301,087  $
(1,576)
2,777  $ 1,299,511  $

(1,576)

Deferred 
Financing 
Costs

Total 
Assets

46 

  
  
 
 
 
 
 
     
 
 
 
 
 
 
 
 
In April 2015, the FASB issued ASU No. 2015-05, Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement 
(“ASU 2015-05”). The FASB decided to add guidance to Subtopic 350-40, Intangibles – Goodwill and Other – Internal Use Software, 
to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The amendments in this update 
provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing 
arrangement includes a software license, then the customer should account for the software license element of the arrangement 
consistent with the acquisition of other software licenses. If a cloud computing arrangement does not include a software license, the 
customer should account for the arrangement as a service contract. We adopted this standard as of January 1, 2016, which did not have 
an impact on our financial position or results of operations. 

In September 2015, the FASB issued ASU No. 2015-16, Business Combinations: Simplifying the Accounting for Measurement-

Period Adjustments Combinations (“ASU 2015-16”). ASU 2015-16 requires that an acquirer recognize adjustments to provisional 
amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined 
and sets forth new disclosure requirements related to the adjustments. We adopted this standard as of January 1, 2016, which did not 
have an impact on our financial position or results of operations. 

Pronouncements Not Yet Adopted 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-09, 

Revenue from Contracts with Customers (“ASU 2014-09”). ASU 2014-09 requires an entity to recognize revenue when it transfers 
promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in 
exchange for those goods or services. In doing so, entities will need to use more judgment and make more estimates than under current 
guidance. These judgments and estimates may include identifying performance obligations in the contract, estimating the amount of 
variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. 
ASU 2014-09 also requires an entity to disclose sufficient qualitative and quantitative information surrounding the nature, amount, 
timing and uncertainty of revenue and cash flows arising from contracts with customers. This ASU supersedes the revenue recognition 
requirements in Topic 605, Revenue Recognition, and most industry-specific guidance throughout the Industry Topics of the 
Codification, and further permits the use of either a retrospective or cumulative effect transition method. The FASB agreed to a one-
year deferral of the original effective date of this guidance and, as a result, it will become effective for fiscal years and interim periods 
after December 15, 2017. However, entities may adopt the new guidance as of the original effective date (for fiscal years and interim 
periods beginning after December 15, 2016). We expect to adopt ASU 2014-09 as of January 1, 2018. Our  analysis of this 
comprehensive standard, including our evaluation of the available transition methods, is ongoing and the impact on our consolidated 
financial statements is not currently estimable. 

In July 2015, the FASB issued ASU 2015-11, Inventory: Simplifying the Measurement of Inventory (“ASU 2015-11”). ASU 

2015-11 provides guidance on simplifying the measurement of inventory. The current standard is to measure inventory at lower of 
cost or market; where market could be replacement cost, net realizable value, or net realizable value less an approximately normal 
profit margin. ASU 2015-11 updates this guidance to measure inventory at the lower of cost or net realizable value; where net 
realizable value is considered to be the estimated selling price in the ordinary course of business, less reasonably predictable cost of 
completion, disposal, and transportation. This ASU is effective for annual and interim periods beginning after December 15, 2016, and 
should be applied prospectively with early adoption permitted at the beginning of an interim or annual reporting period. ASU 2015-11 
is not expected to have a material impact on the Company's financial position, results of operations, or cash flows. 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). The new standard is intended to provide 

enhanced transparency and comparability by requiring lessees to record right-of-use assets and corresponding lease liabilities on the 
balance sheet, with the exception of leases with a term of 12 months or less, which permits a lessee to make an accounting policy 
election by class of underlying asset not to recognize lease assets and liabilities.  At inception, lessees must classify leases as either 
finance or operating based on five criteria. Balance sheet recognition of finance and operating leases is similar, but the pattern of 
expense recognition in the income statement, as well as the effect on the statement of cash flows, differs depending on the lease 
classification. Also, certain qualitative and quantitative disclosures are required to enable users of financial statements to assess the 
amount, timing and uncertainty of cash flows arising from leases. ASU 2016-02 is effective for fiscal years beginning after December 
15, 2018, including interim periods within those fiscal years, and early adoption is permitted. The new standard requires the 
recognition and measurement of leases at the beginning of the earliest period presented using a modified retrospective approach, 
which includes a number of optional practical expedients that entities may elect to apply.  The Company leases most of the real estate 
where its branch locations are located. Additionally, the Company leases various types of small equipment. We have begun 
accumulating the information related to these leases and are evaluating our internal processes and controls with respect to lease 
administration activities. Additionally, our equipment rental business involves rental agreements with our customers whereby we, in 
effect, are the lessor in the transaction. However, the majority of our rental agreements with customers are for terms less than 12 
months. Our evaluation of this guidance is ongoing and the impact that this new guidance will have on our consolidated financial 
statements has not yet been determined.  

47 

In March 2016, the FASB Issued ASU No. 2016-09, Compensation-Stock Compensation (Topic 718): Improvements to Employee 

Share-Based Payment Accounting (“ASU 2016-09”). The updated guidance changes how companies account for certain aspects of 
share-based payment awards to employees, including the accounting for income taxes, forfeitures, and statutory tax withholding 
requirements, as well as classification in the statement of cash flows. ASU 2016-09 is effective for annual periods beginning after 
December 15, 2016 and interim periods within those annual periods, with early application permitted. We do not expect the adoption 
of ASU 2016-09 to have a material impact on the Company’s financial position, results of operations, or cash flows. 

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses 

on Financial Instruments” (“ASU 2016-13”). This ASU modifies the impairment model to utilize an expected loss methodology, 
referred to as the current expected credit loss (“CECL”) model, in place of the currently used incurred loss methodology, which will 
result in the more timely recognition of losses. Under the CECL model, entities will estimate credit losses over the entire contractual 
term of the instrument (considering estimated prepayments, but not expected extensions or modifications) from the date of initial 
recognition of the financial instrument. The scope of financial assets within the CECL methodology is broad and includes trade 
receivables from revenue transactions and certain off-balance sheet credit exposures (such as standby letters of credit). ASU 2016-13 
will be effective for us as of January 1, 2020. We are currently reviewing the effect of ASU No. 2016-13. 

In August 2016, the FASB issued ASU No. 2016-15, Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-
15”), which aims to eliminate diversity in practice in how certain cash receipts and cash payments are presented and classified in the 
statement of cash flows under Topic 230, Statement of Cash Flows, and other Topics. ASU 2016-15 is effective for annual reporting 
periods, and interim periods therein, beginning after December 15, 2017. The Company does not expect the adoption of this guidance 
to have a material impact on its consolidated financial statements. 

In January 2017, the FASB issued ASU No. 2017-01, Business Combinations (Topic 805): Clarifying the Definition of a Business 

(“ASU 2017-01”).  ASU 2017-01 clarifies the definition of a business when evaluating whether transactions should be accounted for 
as acquisitions (or disposals) of assets or businesses.  ASU 2017-01 is effective for annual reporting periods, and interim periods 
therein, beginning after December 15, 2017, and interim periods within those annual periods.  We are currently evaluating the effect of 
ASU 2017-01. 

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 
Goodwill Impairment (“ASU 2017-04”), which removes Step 2 of the goodwill impairment test. A goodwill impairment will now be 
determined by the amount by which a reporting unit’s carrying value exceeds its fair value, not to exceed the carrying amount of 
goodwill.  ASU 2017-04 is effective for annual reporting periods, and interim periods therein, beginning after December 15, 2019, 
with early adoption permitted.  We are currently evaluating the effect of ASU 2017-04.  

Item 7A. 

Quantitative and Qualitative Disclosures about Market Risk 

Our earnings may be affected by changes in interest rates since interest expense on the Credit Facility is currently calculated 
based upon the index rate plus an applicable margin of 1.00% to 1.50%, depending on the leverage ratio, in the case of index rate 
revolving loans and LIBOR plus an applicable margin of 2.00% to 2.50%, depending on the leverage ratio, in the case of LIBOR 
revolving loans. At December 31, 2016, we had total borrowings outstanding under the Credit Facility of approximately $162.6 
million. A 1.0% increase in the interest rate on the Credit Facility would result in approximately a $1.6 million increase in interest 
expense on an annualized basis. At February 16, 2017, we had $469.7 million of available borrowings under the Credit Facility, net of 
a $7.7 million outstanding letter of credit. We did not have significant exposure to changing interest rates as of December 31, 2016 on 
the fixed-rate New Notes and Add-on Notes. Historically, we have not engaged in derivatives or other financial instruments for 
trading, speculative or hedging purposes, though we may do so from time to time if such instruments are available to us on acceptable 
terms and prevailing market conditions are accommodating. 

48 

 
 
 
 
 
 
 
Item 8. 

Financial Statements and Supplementary Data 

Index to consolidated financial statements of H&E Equipment Services, Inc. and Subsidiaries 

See note 16 to the consolidated financial statements for summarized quarterly financial data. 

Report of Independent Registered Public Accounting Firm ........................................................................................................   
Consolidated Balance Sheets as of December 31, 2016 and 2015 ...............................................................................................   
Consolidated Statements of Income for the years ended December 31, 2016, 2015 and 2014 ....................................................   
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2016, 2015 and 2014 ..............................   
Consolidated Statements of Cash Flows for the years ended December 31, 2016, 2015 and 2014 .............................................   
Notes to Consolidated Financial Statements ................................................................................................................................   

Page 

50
51
52
53
54
56

49 

 
  
 
 
Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders 
H&E Equipment Services, Inc. 
Baton Rouge, Louisiana 

We have audited the accompanying consolidated balance sheets of H&E Equipment Services, Inc. and subsidiaries as of 
December 31, 2016 and 2015 and the related consolidated statements of income, stockholders’ equity, and cash flows for each of the 
three years in the period ended December 31, 2016. In connection with our audits of the financial statements, we have also audited the 
financial statement schedule listed in Item 15(a)(2) of this annual report on Form 10-K. These financial statements and schedule are 
the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and 
schedules based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall 
presentation of the financial statements and schedules. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of 
H&E Equipment Services, Inc. and subsidiaries at December 31, 2016 and 2015, and the results of its operations and its cash flows for 
each of the three years in the period ended December 31, 2016, in conformity with accounting principles generally accepted in the 
United States of America. 

Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken 
as a whole, present fairly, in all material respects, the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), H&E 
Equipment Services, Inc.’s internal control over financial reporting as of December 31, 2016, based on criteria established in Internal 
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) 
and our report dated February 23, 2017, expressed an unqualified opinion thereon. 

/s/ BDO USA, LLP 

Dallas, Texas 
February 23, 2017 

50 

  
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
AS OF DECEMBER 31, 

Assets 

Cash ......................................................................................................................................    $
Receivables, net of allowance for doubtful accounts of $3,769 and $4,729, respectively ....     
Inventories, net of reserves for obsolescence of $900 and $934, respectively ......................     
Prepaid expenses and other assets .........................................................................................     
Rental equipment, net of accumulated depreciation of $437,522 and $390,317, 
   respectively ........................................................................................................................     
Property and equipment, net of accumulated depreciation and amortization of $118,812 
   and $107,170, respectively .................................................................................................     
Deferred financing costs, net of accumulated amortization of $12,160 and 
   $11,347, respectively .........................................................................................................     
Goodwill ...............................................................................................................................     
Total assets ......................................................................................................................    $

Liabilities: 

Liabilities and Stockholders’ Equity 

Amounts due on senior secured credit facility .................................................................    $
Accounts payable .............................................................................................................     
Manufacturer flooring plans payable ...............................................................................     
Accrued expenses payable and other liabilities ...............................................................     
Dividends payable ...........................................................................................................     
Senior unsecured notes, net of unaccreted discount of $1,251 and $1,118 
   and deferred financing costs of $1,038 and $1,576, respectively .................................     
Capital leases payable ......................................................................................................     
Deferred income taxes .....................................................................................................     
Deferred compensation payable ......................................................................................     
Total liabilities ...........................................................................................................     

Commitments and Contingencies (Note 12) 

Stockholders’ equity: 
Preferred stock, $0.01 par value, 25,000,000 shares authorized; no shares issued ..........     
Common stock, $0.01 par value, 175,000,000 shares authorized; 39,496,759 and 
   39,333,571 shares issued at December 31, 2016 and 2015, respectively, and 
   35,554,491 and 35,428,868 shares outstanding at December 31, 2016 and 
   2015, respectively .........................................................................................................     
Additional paid-in capital ................................................................................................     
Treasury stock at cost, 3,942,268 and 3,904,703 shares of common stock held at 
   December 31, 2016 and 2015, respectively ..................................................................     
Retained deficit ................................................................................................................     
Total stockholders’ equity ..........................................................................................     
Total liabilities and stockholders’ equity ...................................................................    $

2016 
2015 
(Amounts in thousands, except 
share amounts)

7,683      $
140,037       
53,909       
7,513       

7,159 
147,328 
96,818 
10,054 

893,816       

893,393 

105,492       

110,785 

1,964       
31,197       
1,241,611      $

2,777 
31,197 
1,299,511 

162,642      $
39,432       
30,780       
56,833       
67       

627,711       
1,704       
177,835       
1,842       
1,098,846       

184,857 
66,777 
62,433 
55,551 
32 

627,306 
1,907 
155,886 
2,174 
1,156,923 

—       

— 

394       
223,544       

(60,966 )     
(20,207 )     
142,765       
1,241,611      $

392 
220,879 

(60,405)
(18,278)
142,588 
1,299,511   

The accompanying notes are an integral part of these consolidated statements. 

51 

  
  
 
  
 
 
  
 
 
    
       
 
    
       
 
    
       
 
    
       
 
    
       
 
  
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF INCOME 
FOR THE YEARS ENDED DECEMBER 31, 

2016 

2015 
(Amounts in thousands, except per share amounts) 

2014 

443,024    $
238,172     
118,338     
111,133     
63,954     
65,210     
1,039,831     

404,110 
328,036 
123,173 
113,732 
61,292 
60,069 
1,090,412 

162,089     
71,950     
212,235     
81,338     
80,830     
21,693     
63,964     
694,099     

345,732     
220,226     
2,737     
128,243     

(54,030)   
1,463     
(52,567)   
75,676     
31,371     
44,305    $

146,055 
61,916 
289,526 
84,936 
81,106 
21,507 
57,428 
742,474 

347,938 
206,480 
2,286 
143,744 

(52,353)
1,293 
(51,060)
92,684 
37,545 
55,139 

1.57 
1.56 

35,159 
35,249 
0.50  

Revenues: 

Equipment rentals ........................................................................................  
New equipment sales ...................................................................................  
Used equipment sales ..................................................................................  
Parts sales ....................................................................................................  
Services revenues ........................................................................................  
Other ............................................................................................................  
Total revenues ........................................................................................  

  $

Cost of revenues: 

Rental depreciation ......................................................................................  
Rental expense .............................................................................................  
New equipment sales ...................................................................................  
Used equipment sales ..................................................................................  
Parts sales ....................................................................................................  
Services revenues ........................................................................................  
Other ............................................................................................................  
Total cost of revenues ............................................................................  
Gross profit ............................................................................................ 
................................................................................................................  
Selling, general and administrative expenses ....................................................  
Gain from sales of property and equipment, net ...............................................  
Income from operations .........................................................................  

Other income (expense): 

Interest expense ...........................................................................................  
Other, net .....................................................................................................  
Total other expense, net .........................................................................  
Income before provision for income taxes ........................................................  
Provision for income taxes ................................................................................  
Net income .............................................................................................  

  $

Net income per common share: 

445,227     $ 
196,688       
96,910       
109,147       
64,673       
65,492       
978,137       

162,415       
71,694       
175,556       
66,738       
78,966       
21,839       
65,318       
642,526       

335,611       
228,129       
3,285       
110,767       

(53,604)     
1,867       
(51,737)     
59,030       
21,858       
37,172     $ 

Basic .......................................................................................................  
  $
Diluted ......................................................................................................     $

1.05     $ 
1.05     $ 

1.26    $
1.25    $

Weighted average common shares outstanding: 

Basic .........................................................................................................      
Diluted ........................................................................................................    
Dividends declared per common share outstanding ..............................................   $

35,393       
35,480       
1.10     $ 

35,272     
35,343     
1.05    $

The accompanying notes are an integral part of these consolidated statements. 

52 

  
  
 
 
  
 
 
 
  
 
 
   
       
     
 
   
   
   
   
   
   
   
       
     
 
   
   
   
   
   
   
   
   
   
   
   
   
   
       
     
 
   
   
   
   
   
   
       
     
 
   
       
     
 
  
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
FOR THE YEARS ENDED DECEMBER 31, 2016, 2015 AND 2014 
(Amounts in thousands, except share amounts) 

Common Stock 

Shares 
Issued

    Amount 

Additional
Paid-in 
Capital

Treasury 
Stock 

Balances at December 31, 2013 ...................................     39,023,594    $
—     

389    $ 215,775    $ (58,468 )   $ 
—       

2,598     

—     

Accumulated
Deficit
(62,884)   $
—     

Total 
Stockholders’
Equity

94,812 
2,598 

—     

—     

—     

—       

(17,692)    

(17,692)

—     
76,427     

—     
1     

(24)    
—     

—       
—       

—     
—     

(24)
1 

Stock-based compensation......................................    
Cash dividends on common stock ($0.50 
   per share) .............................................................    
Tax deficiency associated with stock-based 
   awards ..................................................................    
Issuance of non-vested restricted common stock ....    
Repurchases of 38,134 shares of restricted 
   common stock ......................................................    
Net income ..............................................................    

Stock-based compensation......................................    
Cash dividends on common stock ($1.05 
   per share) .............................................................    
Tax deficiency associated with stock-based 
   awards ..................................................................    
Issuance of non-vested restricted common stock ....    
Repurchases of 25,484 shares of restricted 
   common stock ......................................................    
Net income ..............................................................    

Stock-based compensation......................................    
Cash dividends declared on common stock ($1.10
   per share) .............................................................    
Tax deficiency associated with stock-based 
   awards ..................................................................    
Issuance of non-vested restricted common stock ....    
Repurchases of 37,565 shares of restricted 
   common stock ......................................................    
Net income ..............................................................    

—     
—     
Balances at December 31, 2014 ...................................     39,100,021     
—     

—     
—     

—     
—     
390      218,349     
2,655     

—     

(1,467 )     
—       
(59,935 )     
—       

—     
55,139     
(25,437)    
—     

(1,467)
55,139 
133,367 
2,655 

—     

—     

—     

—       

(37,146)    

(37,146)

—     
233,550     

—     
2     

(125)    
—     

—       
—       

—     
—     

(125)
2 

—     
—     
Balances at December 31, 2015 ...................................     39,333,571     
—     

—     
—     

—     
—     
392      220,879     
3,037     

—     

(470 )     
—       
(60,405 )     
—       

—     
44,305     
(18,278)    
—     

(470)
44,305 
142,588 
3,037 

—     

—     

—     

—       

(39,101)    

(39,101)

—     
163,188     

—     
2     

(372)    
—     

—       
—       

—     
—     

(372)
2 

—     
—     
Balances at December 31, 2016 ...................................     39,496,759     

—     
—     

—     
—     
394      223,544     

(561 )     
—       
(60,966 )     

—     
37,172     
(20,207)    

(561)
37,172 
142,765  

The accompanying notes are an integral part of these consolidated statements. 

53 

  
  
 
 
  
  
 
  
  
       
  
 
  
  
 
  
 
 
 
 
 
     
 
 
 
  
 
 
 
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE YEARS ENDED DECEMBER 31, 

Cash flows from operating activities: 
Net income ........................................................................................................   $
Adjustments to reconcile net income to net cash provided 
   by operating activities: 

Depreciation and amortization of property and equipment .........................    
Depreciation of rental equipment ................................................................    
Amortization of deferred financing costs ....................................................    
Accretion of note discount, net of premium amortization ...........................    
Provision for losses on accounts receivable.................................................    
Provision for inventory obsolescence ..........................................................    
Provision for deferred income taxes ............................................................    
Stock-based compensation expense .............................................................    
Gain from sales of property and equipment, net ..........................................    
Gain from sales of rental equipment, net .....................................................    
Changes in operating assets and liabilities: 

Receivables ............................................................................................    
Inventories ..............................................................................................    
Prepaid expenses and other assets ..........................................................    
Accounts payable ...................................................................................    
Manufacturer flooring plans payable .....................................................    
Accrued expenses payable and other liabilities ......................................    
Deferred compensation payable .............................................................    
Net cash provided by operating activities .........................................    

Cash flows from investing activities: 

Purchases of property and equipment ..........................................................    
Purchases of rental equipment .....................................................................    
Proceeds from sales of property and equipment ..........................................    
Proceeds from sales of rental equipment .....................................................    
Net cash used in investing activities.......................................................    

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................................    
Borrowings on senior secured credit facility ...............................................    
Payments on senior secured credit facility ..................................................    
Payments of deferred financing costs ..........................................................    
Dividend paid ..............................................................................................    
Payments of capital lease obligations ..........................................................    
Net cash provided by (used in) financing activities ...............................    
Net increase (decrease) in cash .........................................................................    
Cash, beginning of year ....................................................................................    
Cash, end of year ...............................................................................................   $

2016 

2015 
(Amounts in thousands) 

2014 

37,172    $ 

44,305    $

55,139 

27,282      
162,415      
1,052      
168      
3,137      
127      
21,578      
3,037      
(3,285)     
(29,003)     

4,154      
4,267      
2,541      
(27,345)     
(31,653)     
1,667      
(332)     
176,979      

(22,895)     
(179,709)     
3,805      
84,389      
(114,410)     

(561)     
966,146      
(988,361)     
—      
(39,066)     
(203)     
(62,045)     
524      
7,159      
7,683    $ 

24,368     
162,089     
1,036     
168     
3,441     
295     
30,651     
2,655     
(2,737)    
(35,134)    

13,566     
(14,517)    
(908)    
13,436     
(31,167)    
(4,995)    
68     
206,620     

20,459 
146,055 
934 
168 
2,859 
159 
36,795 
2,598 
(2,286)
(35,769)

(35,224)
(66,723)
(3,122)
(14,438)
44,538 
6,110 
66 
158,318 

(26,797)    
(178,772)    
4,289     
99,521     
(101,759)    

(470)    
982,961     
(1,058,023)    
(725)    
(37,114)    
(192)    
(113,563)    
(8,702)    
15,861     
7,159    $

(33,235)
(368,491)
3,657 
101,426 
(296,643)

(1,467)
1,235,630 
(1,078,171)
(909)
(18,325)
(179)
136,579 
(1,746)
17,607 
15,861   

The accompanying notes are an integral part of these consolidated statements. 

54 

  
  
 
 
 
 
 
 
  
 
 
   
      
     
 
   
      
     
 
   
      
     
 
   
      
     
 
   
      
     
 
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 

2016 

2015 
(Amounts in thousands) 

2014 

Supplemental schedule of non-cash investing and financing 
activities: 

Non-cash asset purchases: 

Assets transferred from new and used inventory to rental 
fleet .........................................................................................    $
Purchases of property and equipment included in accrued 
expenses payable and other liabilities .....................................    $

Supplemental disclosures of cash flow information: 

Cash paid during the year for: 

38,515     $

51,391      $

44,217 

(386)    $

—      $

— 

Interest .....................................................................................    $
Income taxes paid (refunds received), net ...............................    $

52,494     $
177     $

52,803      $
(1,591 )    $

50,956 
4,516   

55 

  
  
 
 
 
  
 
 
  
 
 
    
      
       
 
    
      
       
 
    
      
       
 
    
      
       
 
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1)  Organization and Nature of Operations 

Organization 

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings L.L.C. (“H&E Holdings”), and immediately prior to the closing of our initial public 
offering, on February 3, 2006, H&E LLC and H&E Holdings merged with and into H&E Equipment Services, Inc., which survived 
the reincorporation merger as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed 
under operation of law pursuant to the reincorporation merger. 

Nature of Operations 

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations. 

(2)  Summary of Significant Accounting Policies 

Principles of Consolidation and Basis of Presentation 

Our consolidated financial statements include the financial position and results of operations of H&E Equipment Services, Inc. 

and its wholly-owned subsidiaries H&E Finance Corp., GNE Investments, Inc., Great Northern Equipment, Inc., H&E California 
Holding, Inc., H&E Equipment Services (California), LLC and H&E Equipment Services (Mid-Atlantic), Inc., collectively referred to 
herein as “we” or “us” or “our” or the “Company.” 

All significant intercompany accounts and transactions have been eliminated in these consolidated financial statements. Business 

combinations are included in the consolidated financial statements from their respective dates of acquisition. 

The nature of our business is such that short-term obligations are typically met by cash flows generated from long-term assets. 
Consequently, and consistent with industry practice, the accompanying consolidated balance sheets are presented on an unclassified 
basis. 

Use of Estimates 

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 

States of America, which requires management to use its judgment to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and related disclosures at the date of the consolidated financial statements and the reported amounts of 
revenues and expenses during the reported period. These assumptions and estimates could have a material effect on our condensed 
consolidated financial statements. Actual results may differ materially from those estimates. We review our estimates on an ongoing 
basis based on information currently available, and changes in facts and circumstances may cause us to revise these estimates. 

Revenue Recognition 

Pursuant to Staff Accounting Bulletin No. 104 (“SAB 104”), the SEC Staff believes that revenue generally is realized or 
realizable and earned when all of the following criteria are met: (1) persuasive evidence of an arrangement exists; (2) delivery has 
occurred or services have been rendered; (3) the seller’s price to the buyer is fixed or determinable; and (4) collectibility is reasonably 
assured. Consistent with SAB 104, our policy recognizes revenue from equipment rentals in the period earned on a straight-line basis, 
over the contract term, regardless of the timing of the billing to customers. A rental contract term can be daily, weekly or monthly. 
Because the term of the contracts can extend across multiple financial reporting periods, we record unbilled rental revenue and 
deferred revenue at the end of reporting periods so that rental revenues earned are appropriately stated in the periods presented. 
Revenue from the sale of new and used equipment and parts is recognized at the time of delivery to, or pick-up by, the customer and 

56 

 
 
 
 
 
when all obligations under the sales contract have been fulfilled, risk of ownership has been transferred and collectibility is reasonably 
assured. Services revenue is recognized at the time the services are rendered. Other revenues consist primarily of billings to customers 
for rental equipment delivery and damage waiver charges and are recognized at the time an invoice is generated and after the service 
has been provided. 

See also the “Recent Accounting Pronouncements” on page 46 for new accounting guidance related to revenue from contracts 

with customers. 

Inventories 

New and used equipment inventories are stated at the lower of cost or market, with cost determined by specific-identification. 

Inventories of parts and supplies are stated at the lower of the average cost or market. See also the “Recent Accounting 
Pronouncements” on page 47 for new accounting guidance related to measurement of inventories. 

Long-lived Assets and Goodwill 

Rental Equipment 

The rental equipment we purchase is stated at cost and is depreciated over the estimated useful lives of the equipment using the 

straight-line method. Estimated useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work 
platforms over a ten year estimated useful life, earthmoving equipment over a five year estimated useful life with a 25% salvage value, 
and industrial lift trucks over a seven year estimated useful life. Attachments and other smaller type equipment are depreciated 
generally over a three year estimated useful life. We periodically evaluate the appropriateness of remaining depreciable lives and any 
salvage value assigned to rental equipment. 

Ordinary repair and maintenance costs and property taxes are charged to operations as incurred. However, expenditures for 
additions or improvements that significantly extend the useful life of the asset are capitalized in the period incurred. When rental 
equipment is sold or disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any 
gains or losses are included in income. We receive individual offers for fleet on a continual basis, at which time we perform an 
analysis on whether or not to accept the offer. The rental equipment is not transferred to inventory under the held for sale model as the 
equipment is used to generate revenues until the equipment is sold. 

Property and Equipment 

Property and equipment are recorded at cost and are depreciated over the assets’ estimated useful lives using the straight-line 

method. Ordinary repair and maintenance costs are charged to operations as incurred. However, expenditures for additions or 
improvements that significantly extend the useful life of the asset are capitalized in the period incurred. At the time assets are sold or 
disposed of, the cost and accumulated depreciation are removed from their respective accounts and the related gains or losses are 
reflected in income. 

We capitalize interest on qualified construction projects. Costs associated with internally developed software are accounted for in 

accordance with FASB ASC 350-40, Internal-Use Software (“ASC 350-40”), which provides guidance for the treatment of costs 
associated with computer software development and defines the types of costs to be capitalized and those to be expensed. 

We periodically evaluate the appropriateness of remaining depreciable lives assigned to property and equipment. Leasehold 

improvements are amortized using the straight-line method over their estimated useful lives or the remaining term of the lease, 
whichever is shorter. Generally, we assign the following estimated useful lives to these categories: 

Category 
Transportation equipment .............................................................. 
Buildings ........................................................................................ 
Office equipment ............................................................................ 
Computer equipment ...................................................................... 
Machinery and equipment .............................................................. 

Estimated 
Useful Life 

(cid:3)

5 years 
39 years 
5 years 
3 years 
7 years 

57 

 
  
  
In accordance with ASC 360, Property, Plant and Equipment (“ASC 360”), when events or changes in circumstances indicate 
that the carrying amount of our rental fleet and property and equipment might not be recoverable, the expected future undiscounted 
cash flows from the assets are estimated and compared with the carrying amount of the assets. If the sum of the estimated 
undiscounted cash flows is less than the carrying amount of the assets, an impairment loss is recorded. The impairment loss is 
measured by comparing the fair value of the assets with their carrying amounts. Fair value is determined based on discounted cash 
flows or appraised values, as appropriate. We did not record any impairment losses related to our rental equipment or property and 
equipment during 2016, 2015 or 2014. 

Goodwill 

We have made acquisitions in the past that included the recognition of goodwill, which was determined based upon previous 
accounting principles. Pursuant to ASC 350, Intangibles-Goodwill and Other (“ASC 350”), goodwill is recorded as the excess of the 
consideration transferred plus the fair value of any non-controlling interest in the acquiree at the acquisition date over the fair values 
of the identifiable net assets acquired. 

We evaluate goodwill for impairment at least annually, or more frequently if triggering events occur or other impairment 

indicators arise which might impair recoverability. Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is 
defined as an operating segment (i.e. before aggregation or combination), or one level below an operating segment (i.e. a component). 
A component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial 
information is available and segment management regularly reviews the operating results of that component. We have identified two 
components within our Rental operating segment and have determined that each of our other operating segments (New, Used, Parts 
and Service) represent a reporting unit, resulting in six total reporting units. 

ASC 350 allows entities to first use a qualitative approach to test goodwill for impairment. ASC 350 permits an entity to first 
perform a qualitative assessment to determine whether it is more likely than not (a likelihood of greater than 50%) that the fair value 
of a reporting unit is less than its carrying value. If it is concluded that this is the case, the currently prescribed two-step goodwill test 
must be performed. Otherwise, the two-step goodwill impairment test is not required. Considerable judgment is required by 
management in using the qualitative approach under ASC 350 to determine whether it is more likely than not that the fair value of a 
reporting unit is less than its carrying value.  

ASC 350 suggests that a qualitative assessment may become less relevant over time. In other words, the longer it has been since 

the last quantitative assessment, the more difficult it could be for a company to conclude that it is not more likely than not that the fair 
value of a reporting unit is less than its carrying amount. Given the length of time since the prior determination of our reporting units’ 
fair values, we did not perform a qualitative assessment as of October 1, 2016, but proceeded to Step 1 of the test and determined that 
the fair values of the goodwill reporting units exceeded their respective carrying values and, therefore, Step 2 of the goodwill test was 
not required, as there was no goodwill impairment at October 1, 2016. 

During fiscal years 2014 and 2015, we performed, as of October 1 of each year, a qualitative assessment and determined that it is 
more likely than not that the fair value of each of our reporting units is not less than its carrying value and, therefore, did not perform 
the prescribed two-step goodwill impairment test. We considered various factors in performing the qualitative test, including 
macroeconomic conditions, industry and market considerations, the overall financial performance of our reporting units, the 
Company’s stock price and the excess amount or “cushion” between our reporting unit’s fair value and carrying value as indicated on 
our most recent quantitative assessment. Based upon improving macroeconomic conditions, positive trends within our industry and 
market and continuing positive operating results in comparison to prior periods and our internal forecasts, as well as consideration of 
the cushion between the reporting unit’s fair value and carrying value from our prior quantitative analysis, we determined that it is 
more likely than not that the fair value of our reporting units exceeds their respective carrying values at the October 1, 2015 and 2014 
valuation dates and there was no goodwill impairment at October 1, 2015 and 2014. 

58 

 
 
 
 
 
  
  
 
Closed Branch Facility Charges 

We continuously monitor and identify branch facilities with revenues and operating margins that consistently fall below Company 

performance standards. Once identified, we continue to monitor these branches to determine if operating performance can be 
improved or if the performance is attributable to economic factors unique to the particular market with unfavorable long-term 
prospects. If necessary, branches with unfavorable long-term prospects are closed and the rental fleet and new and used equipment 
inventories are deployed to more profitable branches within our geographic footprint where demand is higher. 

We closed one branch during the year ended December 31, 2016 in a market where long-term prospects did not support continued 
operations. No branches were closed during 2015 or 2014. Under ASC 420, Exit or Disposal Cost Obligations (“ASC 420”), exit costs 
include, but are not limited to, the following: (a) one-time termination benefits; (b) contract termination costs, including costs that will 
continue to be incurred under operating leases that have no future economic benefit; and (c) other associated costs. A liability for costs 
associated with an exit or disposal activity is recognized and measured at its fair value in the period in which the liability is incurred, 
except for one-time termination benefits that are incurred over time. Although we do not expect to incur material charges related to 
branch closures, additional charges are possible to the extent that actual future settlements differ from our estimates of such costs. 
Costs incurred for the one closed branch in 2016 did not have a material impact on the Company’s consolidated financial statements. 
As of the date of this Annual Report on Form 10-K, the Company has not identified any other branch facilities with a more than likely 
probability of closing where the associated costs pursuant to ASC 420 are expected to be material. 

Deferred Financing Costs and Initial Purchasers’ Discounts 

Deferred financing costs include legal, accounting and other direct costs incurred in connection with the issuance and 
amendments thereto, of the Company’s debt. These costs are amortized over the terms of the related debt using the straight-line 
method which approximates amortization using the effective interest method.  

Initial purchasers’ discount and bond premium is the differential between the price paid to an issuer for the new issue and the 
prices (below and above, respectively) at which the securities are initially offered to the investing public. The amortization expense of 
deferred financing costs and bond premium and accretion of initial purchasers’ discounts are included in interest expense as an overall 
cost of the related financings. See also the “Recent Accounting Pronouncements” on page 46 related to the new accounting guidance 
on the presentation of debt issuance costs adopted by the Company on January 1, 2016, which required debt issuance costs to be 
presented in the balance sheet as a direct deduction from the carrying value of the associated debt liability, consistent with the 
presentation of a debt discount. The guidance in the new standard is limited to the presentation of debt issuance costs and does not 
affect the recognition and measurement of debt issuance costs. 

Reserves for Claims 

We are exposed to various claims relating to our business, including those for which we provide self-insurance. Claims for which 

we self-insure include: (1) workers compensation claims; (2) general liability claims by third parties for injury or property damage 
caused by our equipment or personnel; (3) automobile liability claims; and (4) employee health insurance claims. These types of 
claims may take a substantial amount of time to resolve and, accordingly, the ultimate liability associated with a particular claim, 
including claims incurred but not reported as of a period-end reporting date, may not be known for an extended period of time. Our 
methodology for developing self-insurance reserves is based on management estimates and independent third party actuarial estimates. 
Our estimation process considers, among other matters, the cost of known claims over time, cost inflation and incurred but not 
reported claims. These estimates may change based on, among other things, changes in our claim history or receipt of additional 
information relevant to assessing the claims. Further, these estimates may prove to be inaccurate due to factors such as adverse judicial 
determinations or other claim settlements at higher than estimated amounts. Accordingly, we may be required to increase or decrease 
our reserve levels. At December 31, 2016, our claims reserves related to workers compensation, general liability and automobile 
liability, which are included in “Accrued expenses and other liabilities” in our consolidated balance sheets, totaled $4.9 million and 
our health insurance reserves totaled $1.0 million. At December 31, 2015, our claims reserves related to workers compensation, 
general liability and automobile liability totaled $5.0 million and our health insurance reserves totaled $1.4 million. 

Sales Taxes 

We impose and collect significant amounts of sales taxes concurrent with our revenue-producing transactions with customers and 
remit those taxes to the various governmental agencies as prescribed by the taxing jurisdictions in which we operate. We present such 
taxes in our consolidated statements of income on a net basis. 

59 

 
Advertising 

Advertising costs are expensed as incurred and totaled $1.0 million, $1.8 million and $1.3 million for the years ended 

December 31, 2016, 2015 and 2014, respectively. 

Shipping and Handling Fees and Costs 

Shipping and handling fees billed to customers are recorded as revenues while the related shipping and handling costs are 

included in other cost of revenues. 

Income Taxes 

The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a C-Corporation 

under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measure deferred tax assets and 
liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates in accordance with ASC 
740. ASC 740 takes into account the differences between financial statement treatment and tax treatment of certain transactions. 
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial 
statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are 
measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected 
to be recovered or settled. The effect of a change in tax rate is recognized as income or expense in the period that includes the 
enactment date of that rate. 

In accordance with ASC 740, the Company recognizes the effect of income tax positions only if those positions are more likely 
than not of being sustained. Recognized income tax provisions are measured at the largest amount that is greater than 50% likely of 
being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The 
Company recognizes both interest and penalties related to uncertain tax positions in net other income (expense).  

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized. 

Fair Value of Financial Instruments 

Fair value is defined as the amount that would be received for selling an asset or paid to transfer a liability in an orderly 

transaction between market participants at the measurement date. The FASB fair value measurement guidance established a fair value 
hierarchy that prioritizes the inputs used to measure fair value. The three broad levels of the fair value hierarchy are as follows: 

Level 1 – Quoted prices (unadjusted) in active markets for identical assets or liabilities 

Level 2 – Quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, 
either directly or indirectly 

Level 3 – Unobservable inputs for which little or no market data exists, therefore requiring a company to develop its own 
assumptions 

60 

 
The carrying value of financial instruments reported in the accompanying consolidated balance sheets for cash, accounts 

receivable, accounts payable and accrued expenses payable and other liabilities approximate fair value due to the immediate or short-
term nature or maturity of these financial instruments. The fair value of our letter of credit is based on fees currently charged for 
similar agreements. The carrying amounts and fair values of our other financial instruments subject to fair value disclosures as of 
December 31, 2016 and 2015 are presented in the table below (amounts in thousands) and have been calculated based upon market 
quotes and present value calculations based on market rates. 

December 31, 2016 

Carrying 
Amount

Fair 
Value 

Manufacturer flooring plans payable with interest computed 
   at 4.50% (Level 3)...................................................................   $
Senior unsecured notes with interest computed at 7.0% 
   (Level 1) ..................................................................................    
Capital leases payable with interest computed at 5.929% 
   to 9.55% (Level 3) ..................................................................    
Letter of credit (Level 3) ............................................................    

30,780    $ 

26,780  

627,711      

663,075  

1,704      
—      

1,164  
155  

December 31, 2015 

Carrying 
Amount

Fair 
Value 

Manufacturer flooring plans payable with interest computed 
   at 5.25% (Level 3)...................................................................   $
Senior unsecured notes with interest computed at 7.0%
   (Level 1) ..................................................................................    
Capital leases payable with interest computed at 5.929% 
   to 9.55% (Level 3) ..................................................................    
Letter of credit (Level 3) ............................................................    

62,433    $ 

54,710  

628,882      

617,400  

1,907      
—      

1,329  
145  

During 2016 and 2015, there were no transfers of financial assets or liabilities in or out of Level 1, Level 2 or Level 3 of the fair 

value hierarchy. 

Concentrations of Credit and Supplier Risk 

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of trade accounts 

receivable. Credit risk can be negatively impacted by adverse changes in the economy or by disruptions in the credit markets. 
However, we believe that credit risk with respect to trade accounts receivable is somewhat mitigated by our large number of 
geographically diverse customers and our credit evaluation procedures. Although generally no collateral is required, when feasible, 
mechanics’ liens are filed and personal guarantees are signed to protect the Company’s interests. We maintain reserves for potential 
losses. 

We record trade accounts receivables at sales value and establish specific reserves for certain customer accounts identified as 

known collection problems due to insolvency, disputes or other collection issues. The amounts of the specific reserves estimated by 
management are based on the following assumptions and variables: the customer’s financial position, age of the customer’s 
receivables and changes in payment schedules. In addition to the specific reserves, management establishes a non-specific allowance 
for doubtful accounts by applying specific percentages to the different receivable aging categories (excluding the specifically reserved 
accounts). The percentage applied against the aging categories increases as the accounts become further past due. The allowance for 
doubtful accounts is charged with the write-off of uncollectible customer accounts. 

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. 
During the year ended December 31, 2016, we purchased approximately 46% from three manufacturers (Grove/Manitowoc, Komatsu, 
and Genie Industries (Terex)) providing our rental and sales equipment. We believe that while there are alternative sources of supply 
for the equipment we purchase in each of the principal product categories, termination of one or more of our relationships with any of 
our major suppliers of equipment could have a material adverse effect on our business, financial condition or results of operation if we 
were unable to obtain adequate or timely rental and sales equipment. 

61 

 
  
  
 
 
  
 
    
 
  
  
 
 
  
 
    
 
 
Income per Share 

Income per common share for the year ended December 31, 2016, 2015 and 2014 are based on the weighted average number of 
common shares outstanding during the period. The effects of potentially dilutive securities that are anti-dilutive are not included in the 
computation of dilutive income per share. We include all common shares granted under our incentive compensation plan which 
remain unvested (“restricted common shares”) and contain non-forfeitable rights to dividends or dividend equivalents, whether paid or 
unpaid (“participating securities”), in the number of shares outstanding in our basic and diluted EPS calculations using the two-class 
method. All of our restricted common shares are currently participating securities. 

Under the two-class method, earnings per common share are computed by dividing the sum of distributed earnings allocated to 

common shareholders and undistributed earnings allocated to common shareholders by the weighted average number of common 
shares outstanding for the period. In applying the two-class method, distributed and undistributed earnings are allocated to both 
common shares and restricted common shares based on the total weighted average shares outstanding during the period. The number 
of restricted common shares outstanding during the periods ended December 31, 2016, 2015 and 2014 were only 0.8%, 0.8% and 
0.4% of total outstanding shares, respectively, and, consequently, were immaterial to the basic and diluted EPS calculations. 
Therefore, use of the two-class method had no impact on our basic and diluted EPS calculations as presented for the years ended 
December 31, 2016, 2015 and 2014. 

The following table sets forth the computation of basic and diluted net income per common share for the years ended 

December 31, (amounts in thousands, except per share amounts): 

2016 

2015 

2014 

Basic net income per share: 

Net income ..........................................................................  $
Weighted average number of common shares outstanding .   
Net income per common share — basic ..............................  $

37,172    $
35,393     
1.05    $

44,305     $ 
35,272       
1.26     $ 

55,139 
35,159 
1.57 

Diluted net income per share: 

Net income ..........................................................................  $
Weighted average number of common shares outstanding .   

37,172    $
35,393     

44,305     $ 
35,272       

55,139 
35,159 

Effect of dilutive securities: 

Effect of dilutive stock options ...........................................   
Effect of dilutive non-vested stock ......................................   

—     
87     

14       
57       

23 
67 

Weighted average number of common shares outstanding — 
   diluted ....................................................................................   
Net income per common share — diluted ...........................  $

Common shares excluded from the denominator as 
   anti-dilutive: 

35,480     
1.05    $

35,343       
1.25     $ 

35,249 
1.56 

Stock options .......................................................................   
Non-vested stock .................................................................   

4     
3     

14       
8       

— 
1  

Stock-Based Compensation 

We adopted our 2006 Stock-Based Incentive Compensation Plan (as amended and restated from time to time, the “Prior Stock 
Plan”) and over the last ten years prior to June 2016, we had been granting awards under our Prior Stock Plan. The Prior Stock Plan 
expired pursuant to its terms in June 2016, and the Company is no longer be able to grant equity awards under the Prior Stock Plan. At 
our annual meeting of stockholders in May 2016, our stockholders approved our 2016 Stock-Based Incentive Compensation Plan (the 
“2016 Plan” and collectively with the Prior Stock Plan, the “Stock Plans”). To the extent that awards granted under the Prior Stock 
Plan are forfeited or otherwise terminate for any reason whatsoever without an actual distribution or issuance of shares, the plan limit 
will be increased by such number of shares. The Stock Plans are administered by the Compensation Committee of our Board of 
Directors, which selects persons eligible to receive awards and determines the number of shares and/or options subject to each award, 
the terms, conditions, performance measures, if any, and other provisions of the award. Under the Stock Incentive Plan, we may offer 
deferred shares or restricted shares of our common stock and grant options, including both incentive stock options and nonqualified 
stock options, to purchase shares of our common stock. Shares available for future stock-based payment awards under our Stock 
Incentive Plan were 1,976,789 shares of common stock as of December 31, 2016. 

We account for our stock-based compensation plans using the fair value recognition provisions of Accounting Standards 

Codification 718, Stock Compensation (“ASC 718”). Under the provisions of ASC 718, stock-based compensation is measured at the 

62 

 
  
  
 
   
    
 
   
     
       
 
   
     
       
 
   
     
       
 
   
     
       
 
  
grant date, based on the calculated fair value of the award, and is recognized as an expense over the requisite employee service period 
(generally the vesting period of the grant). 

Non-vested Stock 

From time to time, we issue shares of non-vested stock typically with vesting terms of three years. The following table 

summarizes our non-vested stock activity for the years ended December 31, 2016 and 2015: 

Non-vested stock at January 1, 2015..........................................    
Granted ......................................................................................    
Vested ........................................................................................    
Forfeited .....................................................................................    
Non-vested stock at December 31, 2015 ....................................    
Granted ......................................................................................    
Vested ........................................................................................    
Forfeited .....................................................................................    
Non-vested stock at December 31, 2016 ....................................    

Number of 
Shares
148,398    $ 
291,529    $ 
(106,342)   $ 
(11,230)   $ 
322,355    $ 
227,532    $ 
(136,765)   $ 
(12,321)   $ 
400,801    $ 

Weighted 
Average Grant 
Date Fair 
Value 

27.11  
17.34  
22.24  
26.48  
19.90  
17.39  
18.88  
18.83  
18.86  

As of December 31, 2016, we had unrecognized compensation expense of approximately $4.9 million related to non-vested stock 

award payments that we expect to be recognized over a weighted average period of 2.2 years. 

The following table summarizes compensation expense related to stock-based awards included in selling, general and 
administrative expenses in the accompanying consolidated statements of income for the years ended December 31, (amounts in 
thousands): 

Compensation expense .............................................................  $

3,037    $

2,655     $ 

2,598  

2016 

2015 

2014 

We receive a tax deduction when non-vested stock vests at a higher value than the value used to recognize compensation expense 
at the date of grant. In accordance with ASC 718, we are required to report excess tax benefits from the award of equity instruments as 
financing cash flows. Excess tax benefits will be recorded when a deduction reported for tax return purposes for an award of equity 
instruments exceeds the cumulative compensation cost for the instruments recognized for financial reporting purposes. As a result of 
certain realization requirements of ASC 718, approximately $0.9 million of excess tax benefits on stock compensation have not been 
recorded because those tax benefits have not yet reduced taxes payable. Equity will be increased if and when these excess tax benefits 
are ultimately realized. 

Stock Options 

No stock options were granted during 2016, 2015 or 2014. At December 31, 2016, we had no unrecognized compensation 
expense related to prior stock option awards. No stock compensation expense was recognized in 2016, 2015 or 2014 related to stock 
options.  

63 

 
  
  
 
    
 
  
  
  
 
   
    
 
  
The following table represents stock option activity for the years ended December 31, 2016 and 2015: 

Weighted 
Average 
Exercise 
Price(1) 

Weighted 
Average 
Contractual 
Life 
In Years

Number of 
Shares

Outstanding options at January 1, 2015 ....................................   
Granted .....................................................................................   
Exercised ..................................................................................   
Canceled, forfeited or expired ..................................................   
Outstanding options at December 31, 2015 ..............................   
Granted .....................................................................................   
Exercised ..................................................................................   
Canceled, forfeited or expired ..................................................   
Outstanding options at December 31, 2016 ..............................   
Options exercisable at December 31, 2016...............................   

51,000    $
—     
—     
—     
51,000    $
—     
—     
46,500    $
4,500    $
4,500    $

17.80     

—       
—       
—       
17.80       
—       
—       
17.65       
19.27       
19.27       

1.5 

0.5 

0.4 
0.4  

(1)  Weighted average exercise prices shown above include a reduction of $7.00 per share to reflect the equitable adjustment to the 

exercise prices in connection with the declaration and payment of a special, one-time cash dividend of $7.00 per share in the 
third quarter of 2012. 

The closing price of our common stock on December 31, 2016 was $23.25. The aggregate intrinsic value of our outstanding and 

exercisable options at December 31, 2016 was less than $0.1 million    

We receive a tax deduction for stock option exercises during the period in which the options are exercised, generally for the 

excess of the price at which the stock is sold over the exercise price of the options. 

Purchases of Company Common Stock 

Purchases of our common stock are accounted for as treasury stock in the accompanying consolidated balance sheets using the 

cost method. Repurchased stock is included in authorized shares, but is not included in shares outstanding. 

Segment Reporting 

We have determined in accordance with ASC 280, Segment Reporting (“ASC 280”) that we have five reportable segments. We 

derive our revenues from five principal business activities: (1) equipment rentals; (2) new equipment sales; (3) used equipment sales; 
(4) parts sales; and (5) repair and maintenance services. These segments are based upon how we allocate resources and assess 
performance. See note 17 to the consolidated financial statements regarding our segment information. 

64 

 
  
  
 
   
    
 
 
 
 
 
 
 
  
Recent Accounting Pronouncements 

Pronouncements Adopted in the First Quarter of 2016 

In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs (“ASU 2015-03”), which 

requires debt issuance costs to be presented in the balance sheet as a direct deduction from the carrying value of the associated debt 
liability, consistent with the presentation of a debt discount. The guidance in the new standard is limited to the presentation of debt 
issuance costs and does not affect the recognition and measurement of debt issuance costs. In August 2015, the FASB issued ASU No. 
2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation and Subsequent Measurement of Debt Issuance Costs 
Associated with Line-of-Credit Arrangements - Amendments to SEC Paragraphs Pursuant to Staff Announcements (“ASU 2015-15”). 
ASU 2015-15 amends Subtopic 835-30 to include that the SEC would not object to the deferral and presentation of debt issuance costs 
as an asset and subsequent amortization of debt issuance costs over the term of the line-of-credit arrangement, whether or not there are 
any outstanding borrowings on the line-of-credit arrangement. This guidance became effective for us in the first quarter of 2016 and 
was applied on a retrospective basis. As a result of adopting this guidance, total assets and total liabilities as of December 31, 2015 
changed as shown below (amounts in thousands).   

Previously reported ..............................................................  $
Reclassification of debt issuance costs ...................................    
Current presentation ...........................................................  $

4,353  $ 1,301,087  $
(1,576)
2,777  $ 1,299,511  $

(1,576)

Deferred 
Financing 
Costs

Total 
Assets

Senior 
Unsecured 
Notes 
628,882   

(1,576 )     

627,306   

 $ 1,158,499  $ 1,301,087 
(1,576)
 $ 1,156,923  $ 1,299,511   

(1,576)

Total 
Liabilities 
and 
Stockholders’
Equity

Total 
Liabilities

In April 2015, the FASB issued ASU No. 2015-05, Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement 
(“ASU 2015-05”). The FASB decided to add guidance to Subtopic 350-40, Intangibles – Goodwill and Other – Internal Use Software, 
to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The amendments in this update 
provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing 
arrangement includes a software license, then the customer should account for the software license element of the arrangement 
consistent with the acquisition of other software licenses. If a cloud computing arrangement does not include a software license, the 
customer should account for the arrangement as a service contract. We adopted this standard as of January 1, 2016, which did not have 
an impact on our financial position or results of operations. 

In September 2015, the FASB issued ASU No. 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period 
Adjustments Combinations (“ASU 2015-16”). ASU 2015-16 requires that an acquirer recognize adjustments to provisional amounts 
that are identified during the measurement period in the reporting period in which the adjustment amounts are determined and sets 
forth new disclosure requirements related to the adjustments. We adopted this standard as of January 1, 2016, which did not have an 
impact on our financial position or results of operations. 

65 

 
 
  
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
Pronouncements Not Yet Adopted 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-09, 

Revenue from Contracts with Customers (“ASU 2014-09”). ASU 2014-09 requires an entity to recognize revenue when it transfers 
promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in 
exchange for those goods or services. In doing so, entities will need to use more judgment and make more estimates than under current 
guidance. These judgments and estimates may include identifying performance obligations in the contract, estimating the amount of 
variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. 
ASU 2014-09 also requires an entity to disclose sufficient qualitative and quantitative information surrounding the nature, amount, 
timing and uncertainty of revenue and cash flows arising from contracts with customers. This ASU supersedes the revenue recognition 
requirements in Topic 605, Revenue Recognition, and most industry-specific guidance throughout the Industry Topics of the 
Codification, and further permits the use of either a retrospective or cumulative effect transition method. The FASB agreed to a one-
year deferral of the original effective date of this guidance and, as a result, it will become effective for fiscal years and interim periods 
after December 15, 2017. However, entities may adopt the new guidance as of the original effective date (for fiscal years and interim 
periods beginning after December 15, 2016). We expect to adopt ASU 2014-09 as of January 1, 2018. Our analysis of this 
comprehensive standard, including our evaluation of the available transition methods, is ongoing and the impact on our consolidated 
financial statements is not currently estimable. 

In July 2015, the FASB issued ASU 2015-11, Inventory: Simplifying the Measurement of Inventory (“ASU 2015-11”). ASU 

2015-11 provides guidance on simplifying the measurement of inventory. The current standard is to measure inventory at lower of 
cost or market; where market could be replacement cost, net realizable value, or net realizable value less an approximately normal 
profit margin. ASU 2015-11 updates this guidance to measure inventory at the lower of cost or net realizable value; where net 
realizable value is considered to be the estimated selling price in the ordinary course of business, less reasonably predictable cost of 
completion, disposal, and transportation. This ASU is effective for annual and interim periods beginning after December 15, 2016, and 
should be applied prospectively with early adoption permitted at the beginning of an interim or annual reporting period. ASU 2015-11 
is not expected to have a material impact on the Company's financial position, results of operations, or cash flows. 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). The new standard is intended to provide 

enhanced transparency and comparability by requiring lessees to record right-of-use assets and corresponding lease liabilities on the 
balance sheet, with the exception of leases with a term of 12 months or less, which permits a lessee to make an accounting policy 
election by class of underlying asset not to recognize lease assets and liabilities.  At inception, lessees must classify leases as either 
finance or operating based on five criteria. Balance sheet recognition of finance and operating leases is similar, but the pattern of 
expense recognition in the income statement, as well as the effect on the statement of cash flows, differs depending on the lease 
classification. Also, certain qualitative and quantitative disclosures are required to enable users of financial statements to assess the 
amount, timing and uncertainty of cash flows arising from leases. ASU 2016-02 is effective for fiscal years beginning after December 
15, 2018, including interim periods within those fiscal years, and early adoption is permitted. The new standard requires the 
recognition and measurement of leases at the beginning of the earliest period presented using a modified retrospective approach, 
which includes a number of optional practical expedients that entities may elect to apply.  The Company leases most of the real estate 
where its branch locations are operated. Additionally, the Company leases various types of small equipment. We have begun 
accumulating the information related to these leases and are evaluating our internal processes and controls with respect to lease 
administration activities. Additionally, our equipment rental business involves rental agreements with our customers whereby we, in 
effect, are the lessor in the transaction. However, the majority of our rental agreements with customers are for terms less than 12 
months. Our evaluation of this guidance is ongoing and the impact that this new guidance will have on our consolidated financial 
statements has not yet been determined. 

In March 2016, the FASB Issued ASU No. 2016-09, Compensation-Stock Compensation (Topic 718): Improvements to Employee 

Share-Based Payment Accounting (“ASU 2016-09”). The updated guidance changes how companies account for certain aspects of 
share-based payment awards to employees, including the accounting for income taxes, forfeitures, and statutory tax withholding 
requirements, as well as classification in the statement of cash flows. ASU 2016-09 is effective for annual periods beginning after 
December 15, 2016 and interim periods within those annual periods, with early application permitted. We do not expect the adoption 
of ASU 2016-09 to have a material impact on the Company’s financial position, results of operations, or cash flows. 

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses 

on Financial Instruments” (“ASU 2016-13”). This ASU modifies the impairment model to utilize an expected loss methodology, 
referred to as the current expected credit loss (“CECL”) model, in place of the currently used incurred loss methodology, which will 
result in the more timely recognition of losses. Under the CECL model, entities will estimate credit losses over the entire contractual 
term of the instrument (considering estimated prepayments, but not expected extensions or modifications) from the date of initial 

66 

 
 
recognition of the financial instrument. The scope of financial assets within the CECL methodology is broad and includes trade 
receivables from revenue transactions and certain off-balance sheet credit exposures (such as standby letters of credit). ASU 2016-13 
will be effective for us as of January 1, 2020. We are currently reviewing the effect of ASU No. 2016-13. 

In August 2016, the FASB issued ASU No. 2016-15, Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-
15”), which aims to eliminate diversity in practice in how certain cash receipts and cash payments are presented and classified in the 
statement of cash flows under Topic 230, Statement of Cash Flows, and other Topics. ASU 2016-15 is effective for annual reporting 
periods, and interim periods therein, beginning after December 15, 2017. The Company does not expect the adoption of this guidance 
to have a material impact on its consolidated financial statements.  

In January 2017, the FASB issued ASU No. 2017-01, Business Combinations (Topic 805): Clarifying the Definition of a Business 

(“ASU 2017-01”).  ASU 2017-01 clarifies the definition of a business when evaluating whether transactions should be accounted for 
as acquisitions (or disposals) of assets or businesses.  ASU 2017-01 is effective for annual reporting periods, and interim periods 
therein, beginning after December 15, 2017, and interim periods within those annual periods.  We are currently evaluating the effect of 
ASU 2017-01. 

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 
Goodwill Impairment (“ASU 2017-04”), which removes Step 2 of the goodwill impairment test. A goodwill impairment will now be 
determined by the amount by which a reporting unit’s carrying value exceeds its fair value, not to exceed the carrying amount of 
goodwill.  ASU 2017-04 is effective for annual reporting periods, and interim periods therein, beginning after December 15, 2019, 
with early adoption permitted.  We are currently evaluating the effect of ASU 2017-04.  

(3)  Receivables 

Receivables consisted of the following at December 31, (amounts in thousands): 

Trade receivables .......................................................................   $
Unbilled rental revenue ..............................................................    
Income tax receivables ...............................................................    
Other ..........................................................................................    

Less allowance for doubtful accounts ........................................    
Total receivables, net .................................................................   $

2016 
137,470    $ 
5,384      
949      
3      
143,806      
(3,769)     
140,037    $ 

2015 
145,418  
5,363  
1,273  
3  
152,057  
(4,729 )
147,328   

We charge off customer account balances when we have exhausted reasonable collection efforts and determined that the 

likelihood of collection is remote. 

(4) 

Inventories 

Inventories consisted of the following at December 31, (amounts in thousands): 

New equipment ..........................................................................   $
Used equipment .........................................................................    
Parts, supplies and other ............................................................    
Total inventories, net .................................................................   $

2016 

2015 

34,451    $ 
3,461      
15,997      
53,909    $ 

72,064  
5,301  
19,453  
96,818  

The above amounts are presented net of reserves for inventory obsolescence at December 31, 2016 and 2015 totaling 

approximately $0.9 million and $0.9 million, respectively. 

67 

 
 
 
 
  
  
 
    
 
  
   
  
 
 
  
  
 
    
 
  
 
 
(5)  Property and Equipment 

Net property and equipment consisted of the following at December 31, (amounts in thousands): 

Land ...........................................................................................   $
Transportation equipment ..........................................................    
Building and leasehold improvements .......................................    
Office and computer equipment .................................................    
Machinery and equipment ..........................................................    
Property under capital leases......................................................    
Construction in progress ............................................................    

Less accumulated depreciation and amortization.......................    
Total net property and equipment ..............................................   $

2016 

7,054    $ 
89,168      
53,967      
51,971      
15,179      
3,217      
3,748      
224,304      
(118,812)     
105,492    $ 

2015 

7,054  
82,768  
54,094  
53,413  
14,707  
3,217  
2,702  
217,955  
(107,170 )
110,785   

Total depreciation and amortization on property and equipment was $27.3 million, $24.4 million and $20.5 million for the years 

ended December 31, 2016, 2015 and 2014, respectively. Included in the office and computer equipment category above at 
December 31, 2016 and 2015 is approximately $26.9 million of capitalized costs, including $0.6 million of capitalized interest, related 
to the implementation of our enterprise resource planning system in 2010. Unamortized computer software costs related to the 
enterprise resource planning system at December 31, 2015 was approximately $3.8 million, while related amortization expense in 
2016 and 2015 totaled approximately $3.8 million each year. The enterprise resource planning system was fully depreciated as of 
December 31, 2016.  

(6)  Manufacturer Flooring Plans Payable 

Manufacturer flooring plans payable are financing arrangements for inventory and rental equipment. The interest cost incurred on 

the manufacturer flooring plans ranged from 0% to the prime rate (3.75% at December 31, 2016) plus an applicable margin at 
December 31, 2016. Certain manufacturer flooring plans provide for a one to twelve-month reduced interest rate term or a deferred 
payment period. We recognize interest expense based on the effective interest method. We make payments in accordance with the 
original terms of the financing agreements. However, we routinely sell equipment that is financed under manufacturer flooring plans 
prior to the original maturity date of the financing agreement. The related manufacturer flooring plan payable is then paid at the time 
the equipment being financed is sold. The manufacturer flooring plans payable are secured by the equipment being financed. 

Maturities (based on original financing terms) of the manufacturer flooring plans payable as of December 31, 2016 for each of the 

next three years ending December 31 are as follows (amounts in thousands): 

2017..............................................................................................   $
2018..............................................................................................    
2019..............................................................................................    
Thereafter .....................................................................................    
Total .............................................................................................   $

19,954   
10,255   
571   
—   
30,780   

(7)  Accrued Expenses Payable and Other Liabilities 

Accrued expenses payable and other liabilities consisted of the following at December 31, (amounts in thousands): 

Payroll and related liabilities......................................................   $
Sales, use and property taxes .....................................................    
Accrued interest .........................................................................    
Accrued insurance ......................................................................    
Deferred revenue ........................................................................    
Other ..........................................................................................    
Total accrued expenses payable and other liabilities .................   $

2016 

2015 

17,842    $ 
9,925      
15,112      
4,227      
5,703      
4,024      
56,833    $ 

18,250  
8,366  
15,284  
4,534  
5,556  
3,561  
55,551  

68 

 
  
  
 
    
 
  
   
  
 
 
  
  
 
  
  
 
    
 
  
 
(8)  Senior Unsecured Notes 

On August 20, 2012, the Company closed on its offering of $530 million aggregate principal amount of 7% senior notes due 2022 

(the “New Notes”) in an unregistered offering. The New Notes and related guarantees were offered in a private placement solely to 
qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), or outside 
the United States to persons other than “U.S. persons” in compliance with Regulation S under the Securities Act. 

        The New Notes were issued at par and require semiannual interest payments on March 1st and September 1st of each year, 
commencing on March 1, 2013. No principal payments are due until maturity (September 1, 2022). 

The New Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices plus 

accrued and unpaid interest to the date of redemption. We may also redeem the New Notes prior to September 1, 2017 at a specified 
“make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The New Notes rank equally in right of payment to all of our existing and future senior indebtedness and rank senior to any of our 
subordinated indebtedness. The New Notes are unconditionally guaranteed on a senior unsecured basis by all of our current and future 
significant domestic restricted subsidiaries. In addition, the New Notes are effectively subordinated to all of our and the guarantors’ 
existing and future secured indebtedness, including the Credit Facility, to the extent of the assets securing such indebtedness, and are 
structurally subordinated to all of the liabilities and preferred stock of any of our subsidiaries that do not guarantee the New Notes. 

If we experience a change of control, we will be required to offer to purchase the New Notes at a repurchase price equal to 101% 

of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

The indenture governing the New Notes contains certain covenants that, among other things, limit our ability and the ability of 
our restricted subsidiaries to: (i) incur additional indebtedness, assume a guarantee or issue preferred stock; (ii) pay dividends or make 
other equity distributions or payments to or affecting our subsidiaries; (iii) purchase or redeem our capital stock; (iv) make certain 
investments; (v) create liens; (vi) sell or dispose of assets or engage in mergers or consolidations; (vii) engage in certain transactions 
with subsidiaries or affiliates; (viii) enter into sale-leaseback transactions; and (ix) engage in certain business activities. Each of the 
covenants is subject to exceptions and qualifications. As of December 31, 2016, we were in compliance with these covenants. 

On February 4, 2013, the Company closed on its offering of $100 million aggregate principal amount of 7% senior notes due 
2022 (the “Add-on Notes”) in an unregistered offering through a private placement. The Add-on Notes were priced at 108.5% of the 
principal amount.   The Add-on Notes bear interest at a rate of 7% per year and mature on September 1, 2022. Interest on the Add-on 
Notes accrues from August 20, 2012 and is payable on each March 1 and September 1, commencing March 1, 2013. No principal 
payments are due until maturity. 

The Add-on Notes are redeemable, in whole or in part, at any time on or after September 1, 2017 at specified redemption prices 

plus accrued and unpaid interest to the date of redemption. We may redeem the Add-on Notes prior to September 1, 2017 at a 
specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

The Add-on Notes are our senior unsecured obligations and rank equally in right of payment to all of our existing and future 
senior indebtedness and rank senior to any of our subordinated indebtedness. The Add-on Notes are unconditionally guaranteed on a 
senior unsecured basis by all of our current and future significant domestic restricted subsidiaries. In addition, the Add-on Notes are 
effectively subordinated to all of our and the guarantors’ existing and future secured indebtedness, including the Credit Facility, to the 
extent of the assets securing such indebtedness, and are structurally subordinated to all of the liabilities and preferred stock of any of 
our subsidiaries that do not guarantee the Add-on Notes. The Add-on Notes were issued as additional notes under an indenture dated 
as of August 20, 2012 pursuant to which the Company previously issued the New Notes as described above. The Add-on Notes have 
identical terms to, rank equally with, and form a part of a single class of securities with the New Notes. 

If we experience a change of control, we will be required to offer to purchase the Add-on Notes at a repurchase price equal to 

101% of the principal amount, plus accrued and unpaid interest to the date of repurchase. 

On April 1, 2013, the Company launched an offer to exchange the New and Add-on Notes and guarantees for registered, publicly 
tradable notes and guarantees that have terms identical in all material respects to the New and Add-on Notes (except that the exchange 
notes do not contain any transfer restrictions). This exchange offer closed on April 30, 2013. 

69 

 
The following table reconciles our Senior Unsecured Notes to our Consolidated Balance Sheets (amounts in thousands): 

Balance at December 31, 2014 .....................................................   $
Accretion of discount through December 31, 2015 ......................    
Amortization of note premium through December 31, 2015 .......    
Reclass of deferred financing costs to debt discount (see 
footnote 2) ....................................................................................    
Balance at December 31, 2015 .....................................................   $
Accretion of discount through December 31, 2016 ......................    
Amortization of note premium through December 31, 2016 .......    
Amortization of deferred financing costs through December 31, 
2016..............................................................................................    
Balance at December 31, 2016 .....................................................   $

628,714   
1,055   
(887 ) 

(1,576 ) 
627,306   
1,055   
(887 ) 

237   
627,711   

(9)  Senior Secured Credit Facility 

We and our subsidiaries are parties to a $602.5 million senior secured credit facility (the “Credit Facility”) with General Electric 

Capital Corporation as agent, and the lenders named therein (the “Lenders”). 

On May 21, 2014, we amended, extended and restated the Credit Facility by entering into the Fourth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, the other credit parties named therein, the lenders named therein, General Electric 
Capital Corporation, as administrative agent, Bank of America, N.A. as co-syndication agent and documentation agent, Wells Fargo 
Capital Finance, LLC, as co-syndication agent and Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner. 

The Amended and Restated Credit Agreement, among other things, (i) extends the maturity date of the Credit Facility from 
February 29, 2017 to May 21, 2019, (ii) increases the uncommitted incremental revolving capacity from $130 million to $150 million, 
(iii) permits a like-kind exchange program under Section 1031 of the Internal Revenue Code of 1986, as amended, (iv) provides that 
the unused commitment fee margin will be either 0.50%, 0.375% or 0.25%, depending on the ratio of the average of the daily closing 
balances of the aggregate revolving loans, swing line loans and letters of credit outstanding during each month to the aggregate 
commitments for the revolving loans, swing line loans and letters of credit, (v) lowers the interest rate (a) in the case of index rate 
revolving loans, to the index rate plus an applicable margin of 0.75% to 1.25% depending on the leverage ratio and (b) in the case of 
LIBOR revolving loans, to LIBOR plus an applicable margin of 1.75% to 2.25%, depending on the leverage ratio, (vi) lowers the 
margin applicable to the letter of credit fee to between 1.75% and 2.25%, depending on the leverage ratio, and (vii) permits, under 
certain conditions, for the payment of dividends and/or stock repurchases or redemptions on the capital stock of the Company of up to 
$75 million per calendar year and further additionally permits the payment of the special cash dividend of $7.00 per share previously 
declared by the Company on August 20, 2012 to the holders of outstanding restricted stock of the Company following the declared 
payment date with such permission not tied to the vesting of such restricted stock (which includes the Company’s payment in June 
2014 of all amounts that remained payable to the holders of the restricted stock of the Company with respect to such special dividend 
that was otherwise payable following the applicable vesting dates in May and July 2014 and 2015). 

On February 5, 2015, we entered into an amendment of the Credit Facility which, among other things, increased the total amount 

of revolving loan commitments under the Amended and Restated Credit Agreement from $402.5 million to $602.5 million. 

As of December 31, 2016, we were in compliance with our financial covenants under the Credit Facility. At December 31, 2016, 

the Company could borrow up to an additional $432.1 million and remain in compliance with the debt covenants under the 
Company’s Credit Facility. 

At December 31, 2016, the interest rate on the Credit Facility was based on a 3.75% U.S. Prime Rate plus 100 basis points and 

LIBOR plus 200 basis points. The weighted average interest rate at December 31, 2016 was approximately 2.9%. At February 16, 
2017, we had $469.7 million of available borrowings under our Credit Facility, net of a $7.7 million outstanding letter of credit. 

70 

 
  
  
 
 
 
(10)  Capital Lease Obligations 

As of December 31, 2016, we had two capital lease obligations, expiring in 2022 and 2029, respectively. Future minimum capital 
lease payments, in the aggregate, existing at December 31, 2016 for each of the next five years ending December 31 and thereafter are 
as follows (amounts in thousands): 

2017..............................................................................................   $
2018..............................................................................................    
2019..............................................................................................    
2020..............................................................................................    
2021..............................................................................................    
Thereafter .....................................................................................    
Total minimum lease payments ....................................................    
Less: amount representing interest ...............................................    
Present value of minimum lease payments ..................................   $

333   
333   
333   
333   
333   
631   
2,296   
(592 ) 
1,704   

(11)  Income Taxes 

Our income tax provision for the years ended December 31, 2016, 2015 and 2014, consists of the following (amounts in 

thousands): 

Year ended December 31, 2016: 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

Year ended December 31, 2015: 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

Year ended December 31, 2014: 

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

Current 

Deferred 

Total 

—    $
280     
280    $

85    $
634     
719    $

576    $
151     
727    $

21,516     $ 
62       
21,578     $ 

25,206     $ 
5,446       
30,652     $ 

30,753     $ 
6,065       
36,818     $ 

21,516 
342 
21,858 

25,291 
6,080 
31,371 

31,329 
6,216 
37,545  

71 

 
  
  
 
  
  
 
   
    
 
   
     
       
 
  
   
     
       
 
  
   
     
       
 
  
  
Significant components of our deferred income tax assets and liabilities as of December 31 are as follows (amounts in thousands): 

Deferred tax assets: 

Accounts receivable..............................................................   $
Inventories ............................................................................    
Net operating losses ..............................................................    
AMT and tax credits .............................................................    
Sec 263A costs .....................................................................    
Accrued liabilities .................................................................    
Deferred compensation .........................................................    
Accrued interest ....................................................................    
Stock-based compensation ...................................................    
Goodwill and intangible assets .............................................    
Other assets...........................................................................    

Valuation allowance...................................................................    

Deferred tax liabilities: 

Property and equipment ........................................................    
Investments ...........................................................................    

Net deferred tax liabilities ..........................................................   $

2016 

2015 

1,415    $ 
347      
25,117      
3,522      
599      
4,238      
1,001      
533      
283      
58      
414      
37,527      
(207)     
37,320      

1,808  
364  
25,881  
3,432  
1,082  
4,419  
1,345  
633  
521  
1,359  
247  
41,091  
—  
41,091  

(213,537)     
(1,618)     
(215,155)     
(177,835)   $ 

(195,349 )
(1,628 )
(196,977 )
(155,886 )

The reconciliation between income taxes computed using the statutory federal income tax rate of 35% to the actual income tax 

expense (benefit) is below for the years ended December 31 (amounts in thousands): 

2016 

2015 

2014 

Computed tax at statutory rates ................................................  $
Permanent items - other ............................................................   
State income tax, net of federal tax effect.................................   
Change in valuation allowance .................................................   
Increase in uncertain tax positions ............................................   
Other - change in deferred state rate .........................................   
  $

20,660    $
904     
2,115     
207     
66     
(2,094)   
21,858    $

26,487     $ 
953       
3,892       
—       
39       
—       
31,371     $ 

32,439 
1,069 
4,046 
— 
(9)
— 
37,545  

At December 31, 2016, we had available federal net operating loss carry forwards of approximately $97.0 million, which expire 

in varying amounts from 2029 through 2036. We also had federal alternative minimum tax credit carry forwards at December 31, 
2016 of approximately $3.0 million which do not expire and $0.3 million general business credit carry forwards that expire in varying 
amounts from 2026 and 2035, and state income tax credits of $0.2 million that expire in varying amounts beginning in 2018. The 
federal and state net operating loss carryforwards in the income tax returns filed included unrecognized tax benefits taken in prior 
years. These net operating losses for which a deferred tax asset is recognized for financial statement purposes in accordance with ASC 
740 are presented net of these unrecognized tax benefits. 

Management has concluded that it is more likely than not that the federal deferred tax assets are fully realizable through future 

reversals of existing taxable temporary differences and future taxable income. Therefore, a valuation allowance is not required to 
reduce those deferred tax assets as of December 31, 2016. However, for the year ended December 31, 2016, a valuation allowance of 
$0.2 million was created for certain state net operating losses expiring soon that may not be utilized. 

72 

 
  
  
 
    
 
   
      
  
  
   
  
   
   
      
  
  
   
  
  
  
 
   
    
 
  
  
A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follows (in 

thousands): 

Gross unrecognized tax benefits at January 1 ............................   $
Increases in tax positions taken in prior years ...........................    
Decreases in tax positions taken in prior years ..........................    
Increases in tax positions taken in current year..........................    
Decreases for tax positions taken in current year .......................    
Settlements with taxing authorities ............................................    
Lapse in statute of limitations ....................................................    
Gross unrecognized tax benefits at December 31 ......................   $

2016 

2015 

6,035    $ 
26      
—      
105      
—      
—      
(47)     
6,119    $ 

5,962  
73  
—  
—  
—  
—  
—  
6,035  

The gross amount of unrecognized tax benefits as of December 31, 2016 includes approximately $5.9 million of net unrecognized 

tax benefits that, if recognized, would affect the effective income tax rate. Consistent with our historical financial reporting, to the 
extent we incur interest income, interest expense, or penalties related to unrecognized income tax benefits, they are recorded in “Other 
net income or expense.” The amount of interest and penalties included in the table above are not material. We believe it is reasonably 
possible that a decrease of up to $5.9 million in unrecognized tax benefits related to federal and state exposures will occur within the 
next twelve months as a result of a lapse of the statute of limitations. 

Our U.S. federal tax returns for 2013 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2012 and subsequent years. 

(12)  Commitments and Contingencies 

Operating Leases 

As of December 31, 2016, we lease certain real estate related to our branch facilities as well as certain office equipment under 
non-cancelable operating lease agreements expiring at various dates through 2033. Our real estate leases provide for varying terms, 
including customary renewal options and base rental escalation clauses, for which the related rent expense is accounted for on a 
straight-line basis during the terms of the respective leases. Additionally, certain real estate leases may require us to pay maintenance, 
insurance, taxes and other expenses in addition to the stated rental payments. Rent expense on property leases and equipment leases 
under non-cancelable operating lease agreements for the years ended December 31, 2016, 2015 and 2014 amounted to approximately 
$18.3 million, $15.5 million and $13.0 million, respectively. 

Future minimum operating lease payments existing at December 31, 2016 for each of the next five years ending December 31 and 

thereafter are as follows (amounts in thousands): 

2017..............................................................................................   $
2018..............................................................................................    
2019..............................................................................................    
2020..............................................................................................    
2021..............................................................................................    
Thereafter .....................................................................................    
  $

18,543   
19,315   
17,996   
17,561   
16,000   
99,089   
188,504   

Legal Matters 

We are also involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, 

after consultation with legal counsel, the ultimate disposition of these various matters will not have a material adverse effect on the 
Company’s consolidated financial position, results of operations or liquidity. 

Letters of Credit 

The Company had outstanding letters of credit issued under its Credit Facility totaling $7.7 million as of December 31, 2016 and 
2015, respectively. The 2016 letters of credit expired in January 2017 and were renewed under one combined letter of credit for $7.7 
million for a one-year period expiring in January 2018.     

73 

 
  
  
 
    
 
  
 
 
  
  
  
(13)  Employee Benefit Plan 

We offer substantially all of our employees’ participation in a qualified 401(k)/profit-sharing plan in which we match employee 
contributions up to predetermined limits for qualified employees as defined by the plan. For the years ended December 31, 2016, 2015 
and 2014, we contributed to the plan, net of employee forfeitures, $2.1 million, $2.2 million and $1.7 million, respectively. 

(14)  Deferred Compensation Plans 

In 2001, we assumed, in a business combination, nonqualified employee deferred compensation plans under which certain 

employees had previously elected to defer a portion of their annual compensation. Upon assumption of the plans, the plans were 
amended to not allow further participant compensation deferrals. Compensation previously deferred under the plans is payable upon 
the termination, disability or death of the participants. At December 31, 2016, we have obligations remaining under one deferred 
compensation plan. All other plans have terminated pursuant to the provisions of each respective plan. The remaining plan 
accumulates interest each year at a bank’s prime rate in effect at the beginning of January of each year. This rate remains constant 
throughout the year. The effective rate for the 2016 calendar plan year was 3.50%. The aggregate deferred compensation payable at 
December 31, 2016 and December 31, 2015 was approximately $1.8 million and $2.2 million, respectively. Included in these amounts 
at December 31, 2016 and 2015 was accrued interest of $1.4 million and $1.6 million, respectively. 

(15)  Related Party Transactions 

John M. Engquist, our Chief Executive Officer, has a 50.0% ownership interest in T&J Partnership from which we leased our 
Shreveport, Louisiana facility. Mr. Engquist’s mother beneficially owns 50% of the entity. In 2015 and 2014, we paid T&J Partnership 
a total of approximately $0.2 million each year in lease payments. T&J Partnership sold this property in November 2015 to an 
unrelated party, from whom we now lease the property. 

    Mr. Engquist has a 30.0% ownership interest in Perkins-McKenzie Insurance Agency, Inc. (“Perkins-McKenzie”), an insurance 

brokerage firm. Mr. Engquist’s mother and sister have a 12.0% and 6.0% interest, respectively, in Perkins-McKenzie. Perkins-
McKenzie brokers a substantial portion of our commercial liability insurance. As the broker, Perkins-McKenzie receives from our 
insurance provider as a commission a portion of the premiums we pay to the insurance provider. Commissions paid to Perkins-
McKenzie on our behalf as insurance broker totaled approximately $0.9 million, $0.9 million and $0.8 million for the years ended 
December 31, 2016, 2015 and 2014, respectively. 

We purchase products and services from, and sell products and services to, B-C Equipment Sales, Inc., in which Mr. Engquist has 

a 50% ownership interest. In each of the years ended December 31, 2016, 2015 and 2014, our purchases totaled $0.4 million, $0.2 
million and $0.2 million, respectively, and our sales to B-C Equipment Sales, Inc. totaled approximately $0.1 million, $0.1 million and 
$0.1 million, respectively. 

(16)  Summarized Quarterly Financial Data (Unaudited) 

The following is a summary of our unaudited quarterly financial results of operations for the years ended December 31, 2016 and 

2015 (amounts in thousands, except per share amounts): 

First 
Quarter

Second 
Quarter

Third 
Quarter 

Fourth 
Quarter

2016: 
Total revenues ........................................................................   $
Income from operations..........................................................    
Income before provision for income taxes .............................    
Net income .............................................................................    
Basic net income per common share(1) ...................................    
Diluted net income per common share(1) ................................    

247,010    $
22,432     
9,455     
5,574     
0.16     
0.16     

242,095    $  244,686     $
33,090      
20,007      
11,665      
0.33      
0.33      

25,371      
12,707      
7,503      
0.21      
0.21      

244,346 
29,874 
16,861 
12,430 
0.35 
0.35  

74 

 
 
 
 
 
 
 
 
 
  
  
 
   
    
    
 
   
     
      
      
 
First 
Quarter

Second 
Quarter

Third 
Quarter 

Fourth 
Quarter

2015: 
Total revenues ........................................................................   $
Income from operations..........................................................    
Income before provision for income taxes .............................    
Net income .............................................................................    
Basic net income per common share(1) ...................................    
Diluted net income per common share(1) ................................    

227,410    $
23,332     
10,241     
6,086     
0.17     
0.17     

262,360    $  276,853     $
38,472      
25,492      
14,772      
0.42      
0.42      

32,962      
19,441      
11,480      
0.33      
0.33      

273,208 
33,477 
20,502 
11,967 
0.34 
0.34  

(1) 

Because of the method used in calculating per share data, the summation of quarterly per share data may not necessarily total to 
the per share data computed for the entire year due to rounding. 

(17)  Segment Information 

We have identified five reportable segments: equipment rentals, new equipment sales, used equipment sales, parts sales and 
service revenues. These segments are based upon how management of the Company allocates resources and assesses performance. 
Non-segmented revenues and non-segmented costs relate to equipment support activities including transportation, hauling, parts 
freight and damage-waiver charges and are not allocated to the other reportable segments. There were no sales between segments for 
any of the periods presented. Selling, general, and administrative expenses as well as all other income and expense items below gross 
profit are not generally allocated to our reportable segments. 

We do not compile discrete financial information by our segments other than the information presented below. The following 

table presents information about our reportable segments (amounts in thousands): 

Years Ended December 31, 
2015 

2014 

2016 

Segment Revenues: 

Equipment rentals................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   
Total segmented revenues ..............................................   
Non-Segmented revenues .........................................................   
Total revenues ..........................................................  $

Segment Gross Profit: 

443,024     $ 
238,172       
118,338       
111,133       
63,954       

445,227    $
196,688     
96,910     
109,147     
64,673     
912,645     
65,492     

404,110 
328,036 
123,173 
113,732 
61,292 
974,621        1,030,343 
60,069 
978,137    $ 1,039,831     $  1,090,412 

65,210       

Equipment rentals................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   
Total gross profit from segmented revenues ..................   
Non-Segmented gross profit .....................................................   
Total gross profit ......................................................  $

211,118    $
21,132     
30,172     
30,181     
42,834     
335,437     
174     
335,611    $

208,985     $ 
25,937       
37,000       
30,303       
42,261       
344,486       
1,246       
345,732     $ 

196,139 
38,510 
38,237 
32,626 
39,785 
345,297 
2,641 
347,938  

Segment identified assets: 

December 31, 

2016 

2015 

Equipment sales ....................................................................   $
Equipment rentals .................................................................    
Parts and service ...................................................................    
Total segment identified assets .......................................    
Non-Segmented identified assets ...............................................    

77,365  
893,393  
19,453  
990,211  
309,300  
Total assets ................................................................   $ 1,241,611    $  1,299,511  

37,912    $ 
893,816      
15,997      
947,725      
293,886      

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The Company operates primarily in the United States and our sales to international customers for the years ended December 31, 
2016, 2015 and 2014 were 0.4%, 0.6% and 0.3%, respectively, of total revenues for the periods presented. No one customer accounted 
for more than 10% of our revenues on an overall or segmented basis for any of the periods presented. 

(18)  Consolidating Financial Information of Guarantor Subsidiaries 

All of the indebtedness of H&E Equipment Services, Inc. is guaranteed by GNE Investments, Inc. and its wholly-owned 

subsidiary Great Northern Equipment, Inc., H&E Equipment Services (California), LLC, H&E California Holding, Inc., H&E 
Equipment Services (Mid-Atlantic), Inc. and H&E Finance Corp. The guarantor subsidiaries are all wholly-owned and the guarantees, 
made on a joint and several basis, are full and unconditional (subject to subordination provisions and subject to a standard limitation 
which provides that the maximum amount guaranteed by each guarantor will not exceed the maximum amount that can be guaranteed 
without making the guarantee void under fraudulent conveyance laws). There are no restrictions on H&E Equipment Services, Inc.’s 
ability to obtain funds from the guarantor subsidiaries by dividend or loan. 

The consolidating financial statements of H&E Equipment Services, Inc. and its subsidiaries are included below. The financial 

statements for H&E Finance Corp. are not included within the consolidating financial statements because H&E Finance Corp. has no 
assets or operations. 

CONDENSED CONSOLIDATING BALANCE SHEET 

As of December 31, 2016 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Assets: 

Cash .............................................................................................   $
Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Rental equipment, net ..................................................................    
Property and equipment, net ........................................................    
Deferred financing costs, net .......................................................    
Investment in guarantor subsidiaries ...........................................    
Goodwill ......................................................................................    

7,683    $
112,758     
49,509     
7,343     
743,759     
93,866     
1,964     
220,209     
1,671     
Total assets .............................................................................   $ 1,238,762    $

Liabilities and Stockholders’ Equity: 

Amount due on senior secured credit facility ..............................   $
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Dividends payable .......................................................................    
Senior unsecured notes ................................................................    
Capital leases payable ..................................................................    
Deferred income taxes .................................................................    
Deferred compensation payable ..................................................    
Total liabilities .......................................................................    
Stockholders’ equity ....................................................................    

162,642    $
36,188     
30,899     
58,774     
106     
627,711     
—     
177,835     
1,842     
1,095,997     
142,765     
Total liabilities and stockholders’ equity ...............................   $ 1,238,762    $

—   
27,279   
4,400   
170   
150,057   
11,626   
—   
—   
29,526   
223,058   

—   
3,244   
(119 ) 
(1,941 ) 
(39 ) 
—   
1,704   
—   
—   
2,849   
220,209   
223,058   

 $ 

 $ 

 $ 

 $ 

—  $
— 
— 
— 
— 
— 
— 
(220,209)
— 

7,683 
140,037 
53,909 
7,513 
893,816 
105,492 
1,964 
— 
31,197 
(220,209) $ 1,241,611 

162,642 
—  $
39,432 
— 
30,780 
— 
56,833 
— 
67 
— 
627,711 
— 
1,704 
— 
177,835 
— 
1,842 
— 
1,098,846 
— 
(220,209)
142,765 
(220,209) $ 1,241,611   

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CONDENSED CONSOLIDATING BALANCE SHEET 

As of December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Assets: 

Cash .............................................................................................   $
Receivables, net ...........................................................................    
Inventories, net ............................................................................    
Prepaid expenses and other assets ...............................................    
Rental equipment, net ..................................................................    
Property and equipment, net ........................................................    
Deferred financing costs, net .......................................................    
Investment in guarantor subsidiaries ...........................................    
Goodwill ......................................................................................    

7,159  $

124,157 
88,831 
9,909 
750,773 
99,342 
2,777 
211,542 
1,671 

Total assets .............................................................................   $ 1,296,161  $

Liabilities and Stockholders’ Equity: 

Amount due on senior secured credit facility ..............................   $
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Dividends payable .......................................................................    
Senior unsecured notes ................................................................    
Capital leases payable ..................................................................    
Deferred income taxes .................................................................    
Deferred compensation payable ..................................................    
Total liabilities .......................................................................    
Stockholders’ equity ....................................................................    

184,857  $
63,959 
62,433 
56,896 
62 
627,306 
— 
155,886 
2,174 
1,153,573 
142,588 

Total liabilities and stockholders’ equity ...............................   $ 1,296,161  $

—   
23,171   
7,987   
145   
142,620   
11,443   
—   
—   
29,526   
214,892   

—   
2,818   
—   
(1,345 ) 
(30 ) 
—   
1,907   
—   
—   
3,350   
211,542   
214,892   

 $ 

 $ 

 $ 

 $ 

—  $
— 
— 
— 
— 
— 
— 
(211,542)
— 

7,159 
147,328 
96,818 
10,054 
893,393 
110,785 
2,777 
— 
31,197 
(211,542) $ 1,299,511 

184,857 
—  $
66,777 
— 
62,433 
— 
55,551 
— 
32 
— 
627,306 
— 
1,907 
— 
155,886 
— 
2,174 
— 
1,156,923 
— 
(211,542)
142,588 
(211,542) $ 1,299,511   

77 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2016 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

364,654  $
158,291 
78,956 
95,105 
55,391 
53,276 
805,673 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

134,484 
59,263 
140,948 
55,075 
68,999 
18,963 
52,861 
530,593 

170,907 
17,343 
23,881 
26,106 
36,428 
415 
275,080 
187,369 
11,416 
2,789 
101,916 

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before provision for income taxes ..................................    
Provision for income taxes ................................................................    
Net income ...................................................................................   $

(44,503)
1,617 
(42,886)
59,030 
21,858 
37,172  $

80,573   
38,397   
17,954   
14,042   
9,282   
12,216   
172,464   

27,931   
12,431   
34,608   
11,663   
9,967   
2,876   
12,457   
111,933   

40,211   
3,789   
6,291   
4,075   
6,406   
(241 ) 
60,531   
40,760   
—   
496   
20,267   

(9,101 ) 
250   
(8,851 ) 
11,416   
—   
11,416   

 $ 

—  $
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(11,416)
— 
(11,416)

— 
— 
— 
(11,416)
— 
(11,416) $

 $ 

445,227 
196,688 
96,910 
109,147 
64,673 
65,492 
978,137 

162,415 
71,694 
175,556 
66,738 
78,966 
21,839 
65,318 
642,526 

211,118 
21,132 
30,172 
30,181 
42,834 
174 
335,611 
228,129 
— 
3,285 
110,767 

(53,604)
1,867 
(51,737)
59,030 
21,858 
37,172   

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CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

 $ 

—  $
— 
— 
— 
— 
— 
— 

443,024 
238,172 
118,338 
111,133 
63,954 
65,210 
1,039,831 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(8,428)
— 
(8,428)

162,089 
71,950 
212,235 
81,338 
80,830 
21,693 
63,964 
694,099 

208,985 
25,937 
37,000 
30,303 
42,261 
1,246 
345,732 
220,226 
— 
2,737 
128,243 

(54,030)
1,463 
(52,567)
75,676 
31,371 
44,305   

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

366,160  $
213,476 
96,114 
96,743 
54,483 
53,051 
880,027 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

135,511 
59,384 
190,013 
66,888 
70,555 
18,689 
51,763 
592,803 

171,265 
23,463 
29,226 
26,188 
35,794 
1,288 
287,224 
183,235 
8,428 
2,255 
114,672 

76,864   
24,696   
22,224   
14,390   
9,471   
12,159   
159,804   

26,578   
12,566   
22,222   
14,450   
10,275   
3,004   
12,201   
101,296   

37,720   
2,474   
7,774   
4,115   
6,467   
(42 ) 
58,508   
36,991   
—   
482   
21,999   

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before provision for income taxes ..................................    
Provision for income taxes ................................................................    
Net income ...................................................................................   $

(40,303)
1,307 
(38,996)
75,676 
31,371 
44,305  $

(13,727 ) 
156   
(13,571 ) 
8,428   
—   
8,428   

 $ 

— 
— 
— 
(8,428)
— 
(8,428) $

79 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF INCOME 

Year Ended December 31, 2014 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

 $ 

—  $
— 
— 
— 
— 
— 
— 

404,110 
328,036 
123,173 
113,732 
61,292 
60,069 
1,090,412 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(5,711)
— 
(5,711)

146,055 
61,916 
289,526 
84,936 
81,106 
21,507 
57,428 
742,474 

196,139 
38,510 
38,237 
32,626 
39,785 
2,641 
347,938 
206,480 
— 
2,286 
143,744 

(52,353)
1,293 
(51,060)
92,684 
37,545 
55,139   

Revenues: 

Equipment rentals ........................................................................   $
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total revenues ........................................................................    

338,708  $
278,869 
99,864 
99,013 
52,227 
49,510 
918,191 

Cost of revenues: 

Rental depreciation ......................................................................    
Rental expense .............................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Total cost of revenues ............................................................    

Gross profit (loss): 

Equipment rentals ........................................................................    
New equipment sales ...................................................................    
Used equipment sales ..................................................................    
Parts sales ....................................................................................    
Services revenues ........................................................................    
Other ............................................................................................    
Gross profit ............................................................................    
Selling, general and administrative expenses ....................................    
Equity in earnings of guarantor subsidiaries .....................................    
Gain from sales of property and equipment, net ...............................    
Income from operations .........................................................    

Other income (expense): 

122,763 
50,832 
245,423 
68,739 
70,769 
18,231 
46,851 
623,608 

165,113 
33,446 
31,125 
28,244 
33,996 
2,659 
294,583 
170,449 
5,711 
1,870 
131,715 

65,402   
49,167   
23,309   
14,719   
9,065   
10,559   
172,221   

23,292   
11,084   
44,103   
16,197   
10,337   
3,276   
10,577   
118,866   

31,026   
5,064   
7,112   
4,382   
5,789   
(18 ) 
53,355   
36,031   
—   
416   
17,740   

Interest expense ...........................................................................    
Other, net .....................................................................................    
Total other expense, net .........................................................    
Income before provision for income taxes ..................................    
Provision for income taxes ................................................................    
Net income ...................................................................................   $

(40,147)
1,116 
(39,031)
92,684 
37,545 
55,139  $

(12,206 ) 
177   
(12,029 ) 
5,711   
—   
5,711   

 $ 

— 
— 
— 
(5,711)
— 
(5,711) $

80 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2016 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ...................................................................................   $

37,172  $

11,416   

 $ 

(11,416) $

37,172 

Adjustments to reconcile net income to net 
   cash provided by operating activities: 

Depreciation and amortization on property and equipment .........    
Depreciation on rental equipment ................................................    
Amortization of deferred financing costs ....................................    
Accretion of note discount, net of premium amortization ...........    
Provision for losses on accounts receivable.................................    
Provision for inventory obsolescence ..........................................    
Provision for deferred income taxes ............................................    
Stock-based compensation expense .............................................    
Gain from sales of property and equipment, net ..........................    
Gain from sales of rental equipment, net .....................................    
Equity in earnings of guarantor subsidiaries ................................    

Changes in operating assets and liabilities: 

Receivables ..................................................................................    
Inventories ...................................................................................    
Prepaid expenses and other assets ...............................................    
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Deferred compensation payable ..................................................    
Net cash provided by operating activities ..............................    

24,194 
134,484 
1,052 
168 
2,616 
127 
21,578 
3,037 
(2,789)
(22,780)
(11,416)

8,783 
5,785 
2,566 
(27,771)
(31,534)
2,263 
(332)
147,203 

Cash flows from investing activities: 

Purchases of property and equipment ..........................................    
Purchases of rental equipment .....................................................    
Proceeds from sales of property and equipment ..........................    
Proceeds from sales of rental equipment .....................................    
Investment in subsidiaries............................................................    
Net cash used in investing activities.......................................    

(19,505)
(138,562)
3,190 
67,282 
2,749 
(84,846)

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................    
Borrowings on senior secured credit facility ...............................    
Payments on senior secured credit facility ..................................    
Dividends paid .............................................................................    
Payments of capital lease obligations ..........................................    
Capital contributions ....................................................................    
Net cash used in financing activities ......................................    
Net decrease in cash ..........................................................................    
Cash, beginning of year ....................................................................    
Cash, end of year ...............................................................................   $

(561)
966,146 
(988,361)
(39,057)
— 
— 
(61,833)
524 
7,159 
7,683  $

3,088   
27,931   
—   
—   
521   
—   
—   
—   
(496 ) 
(6,223 ) 
—   

(4,629 ) 
(1,518 ) 
(25 ) 
426   
(119 ) 
(596 ) 
—   
29,776   

(3,390 ) 
(41,147 ) 
615   
17,107   
—   
(26,815 ) 

—   
—   
—   
(9 ) 
(203 ) 
(2,749 ) 
(2,961 ) 
—   
—   
—   

 $ 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
11,416 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
(2,749)
(2,749)

— 
— 
— 
— 
— 
2,749 
2,749 
— 
— 
—  $

27,282 
162,415 
1,052 
168 
3,137 
127 
21,578 
3,037 
(3,285)
(29,003)
— 

4,154 
4,267 
2,541 
(27,345)
(31,653)
1,667 
(332)
176,979 

(22,895)
(179,709)
3,805 
84,389 
— 
(114,410)

(561)
966,146 
(988,361)
(39,066)
(203)
— 
(62,045)
524 
7,159 
7,683   

81 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2015 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ...................................................................................   $

44,305  $

8,428   

 $ 

(8,428) $

44,305 

Adjustments to reconcile net income to net 
   cash provided by operating activities: 

Depreciation and amortization on property and equipment .........    
Depreciation on rental equipment ................................................    
Amortization of deferred financing costs ....................................    
Accretion of note discount, net of premium amortization ...........    
Provision for losses on accounts receivable.................................    
Provision for inventory obsolescence ..........................................    
Provision for deferred income taxes ............................................    
Stock-based compensation expense .............................................    
Gain from sales of property and equipment, net ..........................    
Gain from sales of rental equipment, net .....................................    
Equity in earnings of guarantor subsidiaries ................................    

Changes in operating assets and liabilities: 

Receivables ..................................................................................    
Inventories ...................................................................................    
Prepaid expenses and other assets ...............................................    
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Deferred compensation payable ..................................................    
Net cash provided by operating activities ..............................    

21,443 
135,511 
1,036 
168 
3,223 
295 
30,651 
2,655 
(2,255)
(27,732)
(8,428)

9,817 
(12,168)
(882)
13,298 
(31,167)
(4,604)
68 
175,234 

Cash flows from investing activities: 

Purchases of property and equipment ..........................................    
Purchases of rental equipment .....................................................    
Proceeds from sales of property and equipment ..........................    
Proceeds from sales of rental equipment .....................................    
Investment in subsidiaries............................................................    
Net cash used in investing activities.......................................    

(23,989)
(143,840)
3,738 
80,093 
13,426 
(70,572)

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................    
Borrowing on senior secured credit facility .................................    
Payments on senior secured credit facility ..................................    
Payments of deferred financing cost ............................................    
Dividends paid .............................................................................    
Payments of capital lease obligations ..........................................    
Capital contributions ....................................................................    
Net cash used in financing activities ......................................    
Net decrease in cash ..........................................................................    
Cash, beginning of year ....................................................................    
Cash, end of year ...............................................................................   $

(470)
982,961 
(1,058,023)
(725)
(37,107)
— 
— 
(113,364)
(8,702)
15,861 
7,159  $

2,925   
26,578   
—   
—   
218   
—   
—   
—   
(482 ) 
(7,402 ) 
—   

3,749   
(2,349 ) 
(26 ) 
138   
—   
(391 ) 
—   
31,386   

(2,808 ) 
(34,932 ) 
551   
19,428   
—   
(17,761 ) 

—   
—   
—   
—   
(7 ) 
(192 ) 
(13,426 ) 
(13,625 ) 
—   
—   
—   

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
8,428 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
(13,426)
(13,426)

24,368 
162,089 
1,036 
168 
3,441 
295 
30,651 
2,655 
(2,737)
(35,134)
— 

13,566 
(14,517)
(908)
13,436 
(31,167)
(4,995)
68 
206,620 

(26,797)
(178,772)
4,289 
99,521 
— 
(101,759)

— 
— 
— 
— 
— 
— 
13,426 
13,426 
— 
— 
—  $

(470)
982,961 
(1,058,023)
(725)
(37,114)
(192)
- 
(113,563)
(8,702)
15,861 
7,159   

 $ 

82 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS 

Year Ended December 31, 2014 

H&E 
Equipment 
Services

Guarantor 
Subsidiaries    

   Elimination 

  Consolidated   

(Amounts in thousands) 

Cash flows from operating activities: 

Net income ...................................................................................   $

55,139  $

5,711   

 $ 

(5,711) $

55,139 

Adjustments to reconcile net income to 
   net cash provided by operating activities: 

Depreciation and amortization on property and equipment .........    
Depreciation on rental equipment ................................................    
Amortization of deferred financing costs ....................................    
Accretion of note discount, net of premium amortization ...........    
Provision for losses on accounts receivable.................................    
Provision for inventory obsolescence ..........................................    
Provision for deferred income taxes ............................................    
Stock-based compensation expense .............................................    
Gain from sales of property and equipment, net ..........................    
Gain from sales of rental equipment, net .....................................    
Equity in earnings of guarantor subsidiaries ................................    

Changes in operating assets and liabilities: 

Receivables ..................................................................................    
Inventories ...................................................................................    
Prepaid expenses and other assets ...............................................    
Accounts payable .........................................................................    
Manufacturer flooring plans payable ...........................................    
Accrued expenses payable and other liabilities ...........................    
Deferred compensation payable ..................................................    
Net cash provided by operating activities ..............................    

18,025 
122,763 
934 
168 
2,428 
159 
36,795 
2,598 
(1,870)
(28,750)
(5,711)

(25,100)
(61,693)
(3,174)
(10,126)
44,538 
7,437 
66 
154,626 

Cash flows from investing activities: 

Purchases of property and equipment ..........................................    
Purchases of rental equipment .....................................................    
Proceeds from sales of property and equipment ..........................    
Proceeds from sales of rental equipment .....................................    
Investment in subsidiaries............................................................    
Net cash used in investing activities.......................................    

(30,849)
(299,387)
2,241 
79,991 
(45,126)
(293,130)

Cash flows from financing activities: 

Purchases of treasury stock ..........................................................    
Borrowing on senior secured credit facility .................................    
Payments on senior secured credit facility ..................................    
Payments of deferred financing cost ............................................    
Dividends paid .............................................................................    
Payments of capital lease obligations ..........................................    
Capital contributions ....................................................................    
Net cash provided by financing activities ..............................    
Net decrease in cash ..........................................................................    
Cash, beginning of year ....................................................................    
Cash, end of year ...............................................................................   $

(1,467)
1,235,630 
(1,078,171)
(909)
(18,325)
— 
— 
136,758 
(1,746)
17,607 
15,861  $

2,434   
23,292   
—   
—   
431   
—   
—   
—   
(416 ) 
(7,019 ) 
—   

(10,124 ) 
(5,030 ) 
52   
(4,312 ) 
—   
(1,327 ) 
—   
(3,692 ) 

(2,386 ) 
(69,104 ) 
1,416   
21,435   
—   
(48,639 ) 

—   
—   
—   
—   
—   
(179 ) 
45,126   
44,947   
—   
—   
—   

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
5,711 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
45,126 
45,126 

20,459 
146,055 
934 
168 
2,859 
159 
36,795 
2,598 
(2,286)
(35,769)
— 

(35,224)
(66,723)
(3,122)
(14,438)
44,538 
6,110 
66 
158,318 

(33,235)
(368,491)
3,657 
101,426 
— 
(296,643)

— 
— 
— 
— 
— 
— 
(45,126)
(45,126)
— 
— 
—  $

(1,467)
1,235,630 
(1,078,171)
(909)
(18,325)
(179)
— 
136,579 
(1,746)
17,607 
15,861   

 $ 

Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

83 

 
  
  
 
 
  
 
 
 
 
  
 
 
   
 
 
   
   
 
 
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
  
 
 
 
 
Item 9A. 

Controls and Procedures 

Disclosure Controls and Procedures. 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in the reports 

that the Company files or furnishes under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported 
within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the 
Company’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions 
regarding required financial disclosure. 

Our Chief Executive Officer and Chief Financial Officer (our principal executive officer and principal financial officer, 

respectively) have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) 
promulgated under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Annual Report on 
Form 10-K. Based on this evaluation, our principal executive officer and principal financial officer have concluded that, as of 
December 31, 2016, our current disclosure controls and procedures were effective. 

The design of any system of control is based upon certain assumptions about the likelihood of future events, and there can be no 

assurance that any design will succeed in achieving its stated objectives under all future events, no matter how remote, or that the 
degree of compliance with the policies or procedures may not deteriorate. Because of its inherent limitations, disclosure controls and 
procedures may not prevent or detect all misstatements. Accordingly, even effective disclosure controls and procedures can only 
provide reasonable assurance of achieving their control objectives. 

Changes in Internal Control Over Financial Reporting 

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) 
that occurred during the fourth quarter ended December 31, 2016 that have materially affected, or are reasonably likely to materially 
affect, the Company’s internal control over financial reporting. 

84 

 
 
Management’s Report on Internal Control Over Financial Reporting 

The management of H&E Equipment Services, Inc. is responsible for establishing and maintaining adequate internal control over 
financial reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Our internal control system was designed 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with U.S. generally accepted accounting principles. 

All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to 
be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Any evaluation or 
projection of effectiveness to future periods is also subject to risk that controls may become inadequate due to changes in conditions, 
or that the degree of compliance with the policies and procedures may deteriorate. 

Under the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial 
Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2016, 
based on the framework in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission (“COSO”). Based on that evaluation, management concluded that, as of December 31, 2016, our internal 
control over financial reporting was effective based on these criteria. 

The effectiveness of our internal control over financial reporting as of December 31, 2016, has been audited by BDO USA, LLP, 

an independent registered public accounting firm, as stated in their report, which is included herein. 

Date: February 23, 2017 

/s/ John M. Engquist 
John M. Engquist 
Chief Executive Officer 

/s/ Leslie S. Magee 
Leslie S. Magee 
Chief Financial Officer 

85 

 
  
  
Report of Independent Registered Public Accounting Firm 

Board of Directors and Shareholders 
H&E Equipment Services, Inc. 
Baton Rouge, Louisiana 

We have audited H&E Equipment Services, Inc.’s internal control over financial reporting as of December 31, 2016, based on criteria 
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (the COSO criteria). H&E Equipment Services, Inc.’s management is responsible for maintaining effective 
internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included 
in the accompanying Item 9A, Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an 
opinion on the company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over 
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in 
the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, H&E Equipment Services, Inc. maintained, in all material respects, effective internal control over financial reporting 
as of December 31, 2016, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated balance sheets of H&E Equipment Services, Inc. and subsidiaries as of December 31, 2016 and 2015, and the related 
consolidated statements of income, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 
2016, and our report dated February 23, 2017, expressed an unqualified opinion thereon. 

/s/ BDO USA, LLP 

Dallas, Texas 
February 23, 2017 

86 

 
  
  
 
Item 9B. 

Other Information 

None. 

87 

 
 
PART III 

Item 10. 

Directors, Executive Officers and Corporate Governance 

The information required by this Item is incorporated herein by reference from the Company’s definitive proxy statement for use 
in connection with the 2017 Annual Meeting of Stockholders (the “Proxy Statement”) to be filed within 120 days after the end of the 
Company’s fiscal year ended December 31, 2016. 

We have adopted a code of conduct that applies to our Chief Executive Officer and Chief Financial Officer. This code of conduct 

is available on the Company’s internet website at www.he-equipment.com. The information on our website is not a part of or 
incorporated by reference into this Annual Report on Form 10-K. If the Company makes any amendments to this code other than 
technical, administrative or other non-substantive amendments, or grants any waivers, including implicit waivers, from a provision of 
this code to the Company’s Chief Executive Officer or Chief Financial Officer, the Company will disclose the nature of the 
amendment or waiver, its effective date and to whom it applies by posting such information on the Company’s internet website at 
www.he-equipment.com. 

Item 11. 

Executive Compensation 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 13. 

Certain Relationships and Related Transactions, and Director Independence 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

Item 14. 

Principal Accountant Fees and Services 

The information required by this Item is incorporated herein by reference from the Proxy Statement. 

88 

 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

Item 15. 

Exhibits and Financial Statement Schedules 

(a)  Documents filed as part of this report: 

(1)  Financial Statements 

The Company’s consolidated financial statements listed below have been filed as part of this report: 

Report of Independent Registered Public Accounting Firm—Internal Control over Financial Reporting ...................................  
Report of Independent Registered Public Accounting Firm—Consolidated Financial Statements ..............................................  
Consolidated Balance Sheets as of December 31, 2016 and 2015 ................................................................................................  
Consolidated Statements of Income for the years ended December 31, 2016, 2015 and 2014 .....................................................  
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2016, 2015 and 2014 ...............................  
Consolidated Statements of Cash Flows for the years ended December 31, 2016, 2015 and 2014 ..............................................  
Notes to Consolidated Financial Statements .................................................................................................................................  

Page 

86
50
51
52
53
54
56

(2)  Financial Statement Schedule for the years ended December 31, 2016, 2015 and 2014: 

Schedule II—Valuation and Qualifying Accounts ........................................................................................................................ 

90

All other schedules are omitted because they are not applicable or not required, or the information appears in the Company’s 

consolidated financial statements or notes thereto. 

(3)  Exhibits 

See Exhibit Index on pages 92-95. 

Item 16.        Form 10-K Summary  

None. 

89 

 
 
 
 
  
  
  
 
SCHEDULE II: VALUATION AND QUALIFYING ACCOUNTS 
FOR THE YEARS ENDED DECEMBER 31, 2016, 2015 AND 2014 

Description 
Year Ended December 31, 2016 

Balance at 
Beginning 
of Year

Additions 
Charged to 
Costs and 
Expenses

Recoveries 
(Deductions)

Balance at 
End 
of Year

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

Year Ended December 31, 2015 

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

Year Ended December 31, 2014 

Allowance for doubtful accounts receivable .................................   $
Allowance for inventory obsolescence .........................................    
  $

4,729  $
934 
5,663  $

3,288  $
647 
3,935  $

3,651  $
647 
4,298  $

3,137   
127   
3,264   

3,441   
295   
3,736   

2,859   
159   
3,018   

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

(4,097) $
(161)
(4,258) $

(2,000) $
(8)
(2,008) $

(3,222) $
(159)
(3,381) $

3,769 
900 
4,669 

4,729 
934 
5,663 

3,288 
647 
3,935   

90 

 
  
 
 
 
  
  
 
 
 
   
 
 
   
   
 
 
 
 
   
 
  
   
 
 
   
   
 
 
 
 
   
 
  
   
 
 
   
   
 
 
 
 
   
 
  
  
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 

report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 23, 2017. 

SIGNATURES 

H&E EQUIPMENT SERVICES, INC. 

By:  /s/ John M. Engquist 
  John M. Engquist 
  Its: Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the Registrant in the capacities and on the dates indicated. 

Signature 

By:   /s/ John M. Engquist 
  John M. Engquist 
By:   /s/ Leslie S. Magee 
  Leslie S. Magee 
By:   /s/ Gary W. Bagley 
  Gary W. Bagley 
By:   /s/ Paul N. Arnold 
  Paul N. Arnold 

By:   /s/ Bruce C. Bruckmann 
  Bruce C. Bruckmann 

By:   /s/ Patrick L. Edsell 
  Patrick L. Edsell 

By:   /s/ Thomas J. Galligan III 
  Thomas J. Galligan III 
By:   /s/ Lawrence C. Karlson 
  Lawrence C. Karlson 

By:   /s/ John T. Sawyer 
  John T. Sawyer 

Date
  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

  February 23, 2017 

Capacity

  Chief Executive Officer and Director 
(Principal Executive Officer) 
  Chief Financial Officer 
(Principal Financial and Accounting Officer) 
  Chairman and Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

91 

 
  
 
 
 
 
  
  
     
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
  
 
Exhibit Index 

    2.1 

    2.2 

    2.3 

    2.4 

    3.1 

    3.2 

    3.3 

    3.4 

    3.5 

    3.6 

    3.7 

    3.8 

    3.9 

    3.10 

    3.11 

    3.12 

Agreement and Plan of Merger, dated February 2, 2006, among the Company, H&E LLC and Holdings (incorporated by 
reference to Exhibit 2.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed 
February 3, 2006). 

Agreement and Plan of Merger, dated as of May 15, 2007, by and among H&E Equipment Services, Inc., HE-JWB 
Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and Richard S. Dudley, as 
Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to Current Report on 
Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on May 17, 2007. 

Amendment No. 1 to Agreement and Plan of Merger, dated as of August 31, 2007, by and among H&E Equipment 
Services, Inc., HE-JWB Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and 
Richard S. Dudley, as Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to 
Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on September 4, 2007). 

Acquisition Agreement, dated as of January 4, 2005, among H&E Equipment Services, L.L.C., Eagle Merger Corp., Eagle 
High Reach Equipment, LLC, Eagle High Reach Equipment, Inc., SBN Eagle LLC, SummitBridge National Investments, 
LLC and the shareholders of Eagle High Reach Equipment, Inc. (incorporated by reference to Exhibit 2.1 to Form 8-K of 
H&E Equipment Services L.L.C. (File Nos. 333-99587 and 333-99589), filed January 5, 2006). 

Amended and Restated Certificate of Incorporation of H&E Equipment Services, Inc. (incorporated by reference to 
Exhibit 3.4 to Registration Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed 
January 20, 2006). 

Amended and Restated Bylaws of H&E Equipment Services, Inc., as amended (incorporated by reference to Exhibit 3.1 to 
the Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on February 12, 2016). 

Amended and Restated Articles of Organization of Gulf Wide Industries, L.L.C. (incorporated by reference to Exhibit 3.2 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002). 

Amended Articles of Organization of Gulf Wide Industries, L.L.C., Changing Its Name To H&E Equipment Services 
L.L.C. (incorporated by reference to Exhibit 3.3 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. 
(File No. 333-99589), filed September 13, 2002). 

Amended and Restated Operating Agreement of H&E Equipment Services L.L.C. (incorporated by reference to Exhibit 3.8 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002). 

Certificate of Incorporation of H&E Finance Corp. (incorporated by reference to Exhibit 3.4 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Certificate of Incorporation of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.5 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Articles of Incorporation of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.6 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Articles of Amendment to Articles of Incorporation of Williams Bros. Construction, Inc. Changing its Name to GNE 
Investments, Inc. (incorporated by reference to Exhibit 3.7 to Registration Statement on Form S-4 of H&E Equipment 
Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of H&E Finance Corp. (incorporated by reference to Exhibit 3.9 to Registration Statement on Form S-4 of 
H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.10 to Registration Statement on Form S-
4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

Bylaws of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.11 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002). 

    3.13  Articles of Incorporation of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.13 to 

Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

92 

 
  
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
    3.14 

    3.15 

Bylaws of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.14 to Registration Statement 
on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

Certificate of Formation of H&E Equipment Services (California), LLC, as amended (incorporated by reference to 
Exhibit 3.15 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed 
December 7, 2012). 

    3.16 

Bylaws of H&E Equipment Services (California), LLC (incorporated by reference to Exhibit 3.16 to Registration 
Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

    3.17  Amended and Restated Articles of Incorporation of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by 

reference to Exhibit 3.17 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), 
filed December 7, 2012). 

    3.18 

    4.1 

    4.2 

    4.3 

    4.4 

    4.5 

    4.6 

    4.7 

  10.1 

  10.2 

Bylaws of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by reference to Exhibit 3.18 to Registration 
Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012). 

Amended and Restated Security Holders Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006). 

Amended and Restated Investor Rights Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.2 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006). 

Amended and Restated Registration Rights Agreement, dated as of February 3, 2006, among the Company and certain 
other parties thereto (incorporated by reference to Exhibit 4.3 to Current Report on Form 8-K of H&E Equipment Services, 
Inc. (File No. 000-51759), filed February 3, 2006). 

Form of H&E Equipment Services, Inc. common stock certificate (incorporated by reference to Exhibit 4.3 to Registration 
Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed January 5, 2006). 

Indenture, dated August 20, 2012, by and among H&E Equipment Services, Inc., the guarantors party thereto and The 
Bank of New York Mellon Trust Company, N.A, as Trustee, relating to the 7% Senior Notes due 2022 (incorporated by 
reference from Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed 
August 20, 2012). 

Registration Rights Agreement, dated August 20, 2012, by and among the Company, GNE Investments, Inc., Great 
Northern Equipment, Inc., H&E California Holding, Inc., H&E Equipment Services (California), LLC, H&E Equipment 
Services (Mid-Atlantic), Inc., H&E Finance Corp., Deutsche Bank Securities Inc., Credit Suisse Securities (USA) LLC and 
Merrill Lynch, Pierce, Fenner & Smith Incorporated (incorporated by reference from Exhibit 4.2 to Current Report on 
Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed August 20, 2012). 

Registration Rights Agreement, dated February 4, 2013, by and among the Company, GNE Investments, Inc., Great 
Northern Equipment, Inc., H&E California Holding, Inc., H&E Equipment Services (California), LLC, H&E Equipment 
Services (Mid-Atlantic), Inc., H&E Finance Corp. and Deutsche Bank Securities Inc. (incorporated by reference from 
Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed February 4, 
2013). 

Fourth Amended and Restated Credit Agreement, dated May 21, 2014, by and among the Company, Great Northern 
Equipment, Inc., and H&E Equipment Services (California), LLC, General Electric Capital Corporation, as agent for the 
lenders, Bank of America, N.A., as co-syndication agent and documentation agent, Wells Fargo Capital Finance, LLC, as 
co-syndication agent, Deutsche Bank Securities Inc. as joint lead arranger and joint bookrunner, and the lenders from time 
to time party thereto (incorporated by reference from Exhibit 10.1 to Current Report on Form 8-K of H&E Equipment 
Services, Inc. (File No. 000-51759), filed May 23, 2014). 

Amendment No. 1, dated February 5, 2015 to the Fourth Amended and Restated Credit Agreement by and among the 
Company, Great Northern Equipment, Inc., and H&E Equipment Services (California), LLC, General Electric Capital 
Corporation, as agent for the lenders, Bank of America, N.A., as co-syndication agent and documentation agent, Wells 
Fargo Capital Finance, LLC, as co-syndication agent, Deutsche Bank Securities Inc. as joint lead arranger and joint 
bookrunner, and the lenders from time to time party thereto (incorporated by reference from Exhibit 10.1 to Current Report 
on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed February 9, 2015). 

93 

 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
10.3 

  10.4 

  10.5 

  10.6 

  10.7 

  10.8 

Letter Amendment, dated November 29, 2016, to the Fourth Amended and Restated Credit Agreement, by and among the 
Company, Great Northern Equipment, Inc., H&E Equipment Services (California), LLC, Wells Fargo Capital Finance, 
LLC, as Successor Agent to General Electric Capital Corporation, and the lenders from time to time and the other parties 
thereto.* 

Purchase Agreement by and among H&E Equipment Services L.L.C., H&E Finance Corp., the guarantors party thereto and 
Credit Suisse First Boston Corporation, dated June 3, 2002 (incorporated by reference to Exhibit 10.21 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99587), filed September 13, 2002). 

Purchase Agreement, among H&E Equipment Services L.L.C., H&E Finance Corp., H&E Holdings L.L.C., the guarantors 
party thereto and Credit Suisse First Boston Corporation, Inc. dated June 17, 2002 (incorporated by reference to 
Exhibit 10.21 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed 
September 13, 2002). 

H&E Equipment Services, Inc. Amended and Restated 2016 Stock-Based Incentive Compensation Plan (incorporated by 
reference to Appendix B to the Definitive Proxy Statement of H&E Equipment Services, Inc. (File No. 000-51759), filed 
April 28, 2006.)† 

Amendment No. 1 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan (incorporated by reference from Exhibit 10.7 to Form 10-K of H&E Equipment Services, Inc. (File No. 
000-51579), filed March 3, 2011).† 

Amendment No. 2 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan (incorporated by reference from Exhibit 10.8 to Form 10-K of H&E Equipment Services, Inc. (File No. 
000-51579), filed February 25, 2016).† 

  10.9 

H&E Equipment Services, Inc. 2016 Stock-Based Incentive Compensation Plan (incorporated by reference to Appendix A 
to the Definitive Proxy Statement of H&E Equipment Services, Inc. (File No. 000-51759), filed April 1, 2016.† 

  10.10 

  10.11 

  10.12 

  10.13 

Form of Option Letter (incorporated by reference to Exhibit 10.36 to Registration Statement on Form S-1 of H&E 
Equipment Services, Inc. (File No. 333-128996), filed January 20, 2006).† 

Form of Restricted Stock Award Agreement for Officers of H&E Equipment Services, Inc. (incorporated by reference from 
Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed November 3, 2011). † 

Restrictive Covenant Agreement, dated August 14, 2015, by and between the Company and Bradley W. Barber 
(incorporated by reference to Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed 
October 29, 2015). † 

Restrictive Covenant Agreement, dated October 12, 2015, by and between the Company and Leslie S. Magee (incorporated 
by reference to Exhibit 10.12 to Form 10-K of H&E Equipment Services, Inc. (File No. 000-51579), filed on February 25, 
2016).† 

  18.1 

BDO Seidman, LLP Preferability Letter. (incorporated by reference to Exhibit 18.1 to Form 10-K of H&E Equipment 
Services, Inc. (File No. 000-51759), filed March 7, 2008). 

  21.1 

Subsidiaries of the registrant.* 

  23.1 

Consent of BDO USA, LLP.* 

  31.1 

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* 

  31.2 

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* 

  32.1 

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002.** 

101.INS  XBRL Instance Document* 

101.SCH  XBRL Taxonomy Extension Schema Document* 

101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document* 

101.DEF  XBRL Taxonomy Extension Definition Linkbase Document* 

101.LAB  XBRL Taxonomy Extension Label Linkbase Document* 

94 

 
 
 
   
 
   
 
   
 
 
  
 
 
  
 
 
  
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
101.PRE  XBRL Taxonomy Extension Presentation Linkbase Document* 

* 
** 
† 

Filed herewith 
Furnished herewith 
Management contract or compensatory plan or arrangement 

95 

 
 
   
  
 
 
Board of Directors

Gary W. Bagley
Private Investments

John M. Engquist
Chief Executive Officer

Bruce C. Bruckmann
Managing Director,
Bruckmann, Rosser, Sherrill & Co., Inc.

Patrick L. Edsell
Private Investments

John M. Engquist
Chief Executive Officer and Director

Leslie S. Magee
Chief Financial Officer and Secretary

Corporate Office
H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com

Stock
Stock Symbol: HEES
Stock Traded on NASDAQ Global Market

Paul N. Arnold
Private Investments

Lawrence C. Karlson
Private Investments

John T. Sawyer
Private Investments

Thomas J. Galligan III
Private Investments

Management

Bradley W. Barber
President and Chief Operating Officer

Investor Relations Contacts
Kevin Inda
Vice President of Investor Relations
H&E Equipment Services, Inc.
Phone: (225) 298-5200
Fax: (225) 298-5382
E-mail: kinda@he-equipment.com

Form 10-K

A copy of the Annual Report on Form 10-K for fiscal year ended December 31, 2016 is included with this

Annual Report. A copy of the Annual Report on Form 10-K, filed with the Securities and Exchange Commission,
is available by contacting H&E Equipment Services, Inc., Investor Relations, 7500 Pecue Lane, Baton Rouge,
LA 70809.

The Annual Report, Form 10-K and other financial information are available at www.he-equipment.com

under the “Investor Relations” tab.

Transfer Agent

Questions concerning stock transfers, account consolidations, lost certificates, change of address, receipt of

duplicate material, and any other account related matters should be directed to Continental Stock Transfer and
Trust Company by calling 212-509-4000, extension 206, or by writing to:

H&E Equipment Services, Inc.
c/o Continental Stock Transfer and Trust Company
17 Battery Place
New York, NY 10004

Stockholders may also e-mail the transfer agent at cstmail@continentalstock.com.

H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com