Quarterlytics / Industrials / Rental & Leasing Services / H&E Equipment Services

H&E Equipment Services

hees · NASDAQ Industrials
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Ticker hees
Exchange NASDAQ
Sector Industrials
Industry Rental & Leasing Services
Employees 1001-5000
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FY2019 Annual Report · H&E Equipment Services
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H&E Equipment Services, Inc.

2019 Annual Report

To Our Stockholders:

Our Company delivered solid financial and operating results in 2019 as we capitalized on strong broad-

based demand in the wide-ranging non-residential construction markets in the 23 states we serve across the
country. As a result, net income increased to $87.2 million, or $2.42 per diluted share. Excluding a $12.2 million
non-cash goodwill impairment charge we incurred in the fourth quarter of 2019, net income grew to $96.4
million or $2.67 per diluted share. A few of our 2019 financial results (compared to 2018) and certain other
Company highlights include:

• Total revenues increased $109.4 million, or 8.8%, to $1.3 billion from $1.2 billion, mainly due the growth

of our rental business. Equipment rental revenues were $694.5 million compared to $592.2 million, a 17.3%
increase.

• Total gross profit increased $60.6 million, or 13.8%, to $499.2 million from $438.5 million, while gross

margin improved to 37.0% compared to 35.4%.

•

Income from operations increased 8.1% to $180.2 million, or 13.4% of revenues, compared to $166.6
million, or 13.5% of revenues, in 2018. Excluding the impairment charge, income from operations was
$192.3 million, or 14.3% of revenues.

• We completed the acquisition of We-Rent-It in the first quarter of 2019 and successfully integrated that

business into our operations.

• We paid total cash dividends of $1.10 per share in 2019 and have paid quarterly cash dividends for 22

consecutive quarters.

Our rental business continued to deliver impressive across-the-board results. Equipment rental revenues
grew significantly and we achieved rate growth with solid physical utilization levels, despite a larger fleet than a
year ago. During 2019, we grew our fleet by $179.3 million, or 10.2% of original equipment cost, and invested
approximately $221.5 million in total net capital expenditures. Our fleet age was only 36.3 months at year end,
compared to an industry average of approximately 46.8 months. We believe that the age and mix of our fleet is a
competitive strength in the diversified end-user markets across our geographic footprint.

Overall, I am pleased with our results for 2019. I want to thank our employees for being a critical
component of what we do every day. I thank our valued customers who continue to rely on us for their
equipment, parts and service needs. Finally, I thank our Board of Directors for their continued and valued
guidance and support.

As we turn our eyes to 2020, it is clear that the ongoing and evolving coronavirus (COVID-19) outbreak
will present new challenges for all of us. We remain focused on managing our business for long-term success and
driving value for our stockholders and are confident in the talent we have at all levels in our Company to see us
through any challenges. We appreciate your continued confidence in H&E Equipment Services, and hope that
you all stay safe and healthy.

Sincerely,

Bradley W. Barber
Chief Executive Officer and President

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549

FORM 10-K

(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2019

or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission file number 000-51759

H&E EQUIPMENT SERVICES, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware
(State or Other Jurisdiction of
Incorporation or Organization)
7500 Pecue Lane,
Baton Rouge, Louisiana 70809
(Address of Principal Executive Offices, including Zip Code)

81-0553291
(IRS Employer
Identification No.)

(225) 298-5200
(Registrant’s Telephone Number, Including Area Code)

Title of Each Class

Securities registered pursuant to Section 12(b) of the Act:
Trading Symbol(s)

Name of Each Exchange on Which Registered

Common Stock, par value $0.01 per share

HEES

Nasdaq Global Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☒    No  ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ☐    No  ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T 
(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging 
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the 
Exchange Act:

Large Accelerated Filer

Non-Accelerated Filer

Emerging Growth Company

  ☒

  ☐  

☐

   Accelerated Filer

   Smaller Reporting Company

  ☐

  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.   ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ☐    No  ☒
The aggregate market value of the common stock held by non-affiliates of the registrant was approximately $1,040,727,942 (computed by reference to the closing sale 
price of the registrant’s common stock on the Nasdaq Global Market on June 28, 2019, the last business day of the registrant’s most recently completed second fiscal 
quarter).

As of February 18, 2020, there were 35,870,082 shares of common stock, par value $0.01 per share, of the registrant outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the document listed below have been incorporated by reference into the indicated parts of this Form 10-K, as specified in the responses to the item numbers 
involved.

Part III The registrant’s definitive proxy statement, for use in connection with the Annual Meeting of Stockholders, to be filed within 120 days after the 

registrant’s fiscal year ended December 31, 2019.

 
 
 
 
 
 
 
PART I  
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

PART II  
Item 5.

Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

PART III  
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Business .............................................................................................................................................................. 
Risk Factors ........................................................................................................................................................ 
Unresolved Staff Comments............................................................................................................................... 
Properties ............................................................................................................................................................ 
Legal Proceedings............................................................................................................................................... 
Mine Safety Disclosures ..................................................................................................................................... 

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
   Securities.......................................................................................................................................................... 
Selected Financial Data ...................................................................................................................................... 
Management’s Discussion and Analysis of Financial Condition and Results of Operations............................. 
Quantitative and Qualitative Disclosures About Market Risk ........................................................................... 
Financial Statements and Supplementary Data .................................................................................................. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ............................ 
Controls and Procedures ..................................................................................................................................... 
Other Information ............................................................................................................................................... 

Directors, Executive Officers and Corporate Governance ................................................................................. 
Executive Compensation .................................................................................................................................... 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters .......... 
Certain Relationships and Related Transactions, and Director Independence ................................................... 
Principal Accountant Fees and Services............................................................................................................. 

PART IV  
Item 15.
Exhibits and Financial Statement Schedules ...................................................................................................... 
Form 10-K Summary..........................................................................................................................................
Item 16.
SIGNATURES ................................................................................................................................................................................. 

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FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the federal securities laws. 

Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. 
Forward-looking statements include statements preceded by, followed by or that include the words “may”, “could”, “would”, 
“should”, “believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”, “project”, “intend”, “foresee” and similar expressions. These 
statements include, among others, statements regarding our expected business outlook, anticipated financial and operating results, our 
business strategy and means to implement the strategy, our objectives, the amount and timing of capital expenditures, the likelihood of 
our success in expanding our business, financing plans, budgets, working capital needs and sources of liquidity. By their nature, 
forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may 
not occur in the future. We believe that these risks and uncertainties include, but are not limited to, those described in the “Risk 
Factors” section of this Annual Report on Form 10-K. These factors should not be construed as exhaustive and should be read with the 
other cautionary statements in this Annual Report on Form 10-K.

Forward-looking statements are only predictions and are not guarantees of performance. These statements are based on our 
management’s beliefs and assumptions, which in turn are based on currently available information. Important assumptions relating to 
the forward-looking statements include, among others, assumptions regarding demand for our products, the expansion of product 
offerings geographically or through new marketing applications, the timing and cost of planned capital expenditures, competitive 
conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve 
known and unknown risks and uncertainties, which could cause actual results to differ materially from those contained in any forward-
looking statement. In addition, even if our actual results are consistent with the forward-looking statements contained in this Annual 
Report on Form 10-K, those results may not be indicative of results or developments in subsequent periods. Many of these factors are 
beyond our ability to control or predict. Such factors include, but are not limited to, the following:

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general economic conditions and construction and industrial activity in the markets where we operate in North America;

our ability to forecast trends in our business accurately, and the impact of economic downturns and economic uncertainty 
on the markets we serve;

the impact of conditions in the global credit and commodity markets and their effect on construction spending and the 
economy in general;

relationships with equipment suppliers;

increased maintenance and repair costs as we age our fleet and decreases in our equipment’s residual value;

our indebtedness;

risks associated with the expansion of our business and any potential acquisitions we may make, including any related 
capital expenditures, or our ability to consummate such acquisitions;

our possible inability to integrate any businesses we acquire;

competitive pressures;

security breaches and other disruptions in our information technology systems;

adverse weather events or natural disasters;

compliance with laws and regulations, including those relating to environmental matters, corporate governance matters 
and tax matters, as well as any future changes to such laws and regulations; and

other factors discussed under Item 1A - Risk Factors or elsewhere in this Annual Report on Form 10-K.

Except as required by applicable law, including the securities laws of the United States and the rules and regulations of the 

Securities and Exchange Commission (“SEC”), we are under no obligation to publicly update or revise any forward-looking 
statements after we file this Annual Report on Form 10-K, whether as a result of any new information, future events or otherwise. 
Investors, potential investors and other readers are urged to consider the above mentioned factors carefully in evaluating the forward-
looking statements and are cautioned not to place undue reliance on such forward-looking statements. Although we believe that the 
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results or performance.

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Item 1.

Business

Our Company

PART I

We are one of the largest integrated equipment services companies in the United States focused on heavy construction and 
industrial equipment. We rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift 
or aerial work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. We engage in five principal 
business activities in these equipment categories:

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equipment rentals;

new equipment sales;

used equipment sales;

parts sales; and

repair and maintenance services.

By providing rental, sales, parts, repair and maintenance functions under one roof, we offer our customers a one-stop solution for 

their equipment needs. This full-service approach provides us with (1) multiple points of customer contact; (2) cross-selling 
opportunities among our rental, new and used equipment sales, parts sales and services operations; (3) an effective method to manage 
our rental fleet through efficient maintenance and profitable distribution of used equipment; and (4) a mix of business activities that 
enables us to operate effectively throughout economic cycles. We believe that the operating experience and extensive infrastructure 
we have developed throughout our history as an integrated equipment services company provide us with a competitive advantage over 
rental-focused companies and equipment distributors. In addition, our focus on four core categories of heavy construction and 
industrial equipment enables us to offer specialized knowledge and support to our customers.

We have operated, through our predecessor companies, as an integrated equipment services company for approximately 59 years 
and have built an extensive infrastructure that as of February 18, 2020 includes 93 full-service facilities located throughout the West 
Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. Our management, from the 
corporate level down to the branch store level, has extensive industry experience. We focus our rental and sales activities on, and 
organize our personnel principally by, our four core equipment categories. We believe this allows us to provide specialized equipment 
knowledge, improve the effectiveness of our rental and sales forces and strengthen our customer relationships. In addition, we operate 
our day-to-day business on a branch basis, which we believe allows us to more closely service our customers, fosters management 
accountability at local levels and strengthens our local and regional relationships.

Products and Services

Equipment Rentals. We rent our heavy construction and industrial equipment to our customers on a daily, weekly and monthly 

basis. We have a well-maintained rental fleet that, at December 31, 2019, consisted of approximately 43,939 pieces of equipment 
having an original acquisition cost (which we define as the cost originally paid to manufacturers or the original amount financed under 
operating leases) of approximately $1.94 billion and an average age of approximately 36.3 months. Our rental business creates cross-
selling opportunities for us in sales and service support activities.

New Equipment Sales. We sell new heavy construction and industrial equipment in all four core equipment categories, and are a 
leading U.S. distributor for nationally recognized suppliers including JLG Industries, Gehl, Genie Industries (Terex), Komatsu, and 
JCB. In addition, we are the world’s largest distributor of Grove and Manitowoc crane equipment. Our new equipment sales operation 
is a source of new customers for our parts sales and service support activities, as well as for used equipment sales.

Used Equipment Sales. We sell used equipment primarily from our rental fleet, as well as inventoried equipment that we acquire 
through trade-ins from our customers and selective purchases of high-quality used equipment. For the year ended December 31, 2019, 
approximately 91.5% of our used equipment sales revenues were derived from sales of rental fleet equipment. Used equipment sales, 
like new equipment sales, generate parts and services business for us.

Parts Sales. We sell new and used parts to customers and also provide parts to our own rental fleet. We maintain an extensive in-

house parts inventory in order to provide timely parts and service support to our customers as well as to our own rental fleet. In 
addition, our parts operations enable us to maintain a high-quality rental fleet and provide additional product support to our end users.

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Service Support. We provide maintenance and repair services for our customers’ owned equipment and to our own rental fleet. In 

addition to repair and maintenance on an as-needed or scheduled basis, we provide ongoing preventative maintenance services and 
warranty repairs for our customers. We devote significant resources to training our technical service employees and over time, we 
have built a full-scale services infrastructure that we believe would be difficult for companies without the requisite resources and lead 
time to effectively replicate.

In addition to our principal business activities mentioned above, we provide ancillary equipment support activities including 

transportation, hauling, parts shipping and loss damage waivers.

Industry Background

Although there has been some consolidation within the industry in recent years, including the acquisitions of Rental Services 

Corporation, NES Rentals and Neff Corporation (“Neff”) by United Rentals, Inc. (“URI”), the U.S. construction equipment 
distribution industry remains highly fragmented and consists mainly of a small number of multi-location regional or national operators 
and a large number of relatively small, independent businesses serving discrete local markets. The industry is driven by a broad range 
of economic factors including total U.S. non-residential construction trends, construction machinery demand, demand for rental 
equipment and additional, region-specific factors. Construction equipment is largely distributed to end users through two channels: 
equipment rental companies and equipment dealers. Examples of equipment rental companies include URI, Sunbelt Rentals, and Hertz 
Equipment Rental. Examples of equipment dealers include Finning and Toromont. Unlike many of these companies, which principally 
focus on one channel of distribution, we operate substantially in both channels. As an integrated equipment services company, we 
rent, sell and provide parts and services support. Although many of the historically pure equipment rental companies also provide 
parts and service support to customers, their service offerings are typically limited and may prove difficult to expand due to the 
infrastructure, training and resources necessary to develop the breadth of offerings and depth of specialized equipment knowledge that 
our services and sales staff provides.

Our Competitive Strengths

Integrated Platform of Products and Services. We believe that our operating experience and the extensive infrastructure we have 

developed through years of operating as an integrated equipment services company provides us with a competitive advantage over 
rental-focused companies and equipment distributors. Key strengths of our integrated equipment services platform include:

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ability to strengthen customer relationships by providing a full-range of products and services;

purchasing power gained through purchases for our new equipment sales and rental operations;

high quality rental fleet supported by our strong product support capabilities;

established retail sales network resulting in profitable disposal of our used equipment; and

mix of business activities that enables us to effectively operate through economic cycles.

Complementary, High Margin Parts and Services Operations. Our parts and services businesses allow us to maintain our rental 
fleet in excellent condition and to offer our customers high-quality rental equipment. Our after-market parts and services businesses 
together provide us with a high-margin revenue source that has proven to be relatively stable throughout a range of economic cycles.

High-Quality, Multipurpose Fleet. Our focus on four core types of heavy construction and industrial equipment allows us to better 

provide the specialized knowledge and support that our customers demand when renting and purchasing equipment. These four types 
of equipment are attractive because they have a long useful life, high residual value and generally strong industry demand.

Well-Developed Infrastructure. We have built an infrastructure that as of February 18, 2020 included a network of 93 full-service 

facilities in 23 states. Our workforce included, as of December 31, 2019, a highly-skilled group of approximately 537 service 
technicians and an aggregate of 287 sales people in our specialized rental and equipment sales forces. We believe that our well-
developed infrastructure helps us to better serve large multi-regional customers than our historically rental-focused competitors and 
provides an advantage when competing for lucrative fleet and project management business as well as the ability to quickly capitalize 
on new opportunities.

Leading Distributor for Suppliers. We are a leading U.S. distributor for nationally-recognized equipment suppliers, including JLG 

Industries, Gehl, Genie Industries (Terex), Komatsu and JCB. In addition, we are the world’s largest distributor of Grove and 
Manitowoc crane equipment. These relationships improve our ability to negotiate equipment acquisition pricing and allow us to 
purchase parts at wholesale costs.

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Customized Information Technology Systems. Our information systems allow us to actively manage our business and our rental 
fleet. We have a customer relationship management system that provides our sales force with real-time access to customer and sales 
information. In addition, our enterprise resource planning system enhances our ability to provide more timely and meaningful 
information to manage our business.

Strong Customer Relationships. We have a diverse base of approximately 45,700 customers as of December 31, 2019 who we 

believe value our high level of service, knowledge and expertise. Our customer base includes a wide range of industrial and 
commercial companies, construction contractors, manufacturers, public utilities, municipalities, maintenance contractors and 
numerous and diverse other large industrial accounts. Our branches enable us to closely service local and regional customers, while 
our well-developed full-service infrastructure enables us to effectively service multi-regional and national accounts. We believe that 
our expansive presence and commitment to superior service at all levels of the organization is a key differentiator to many of our 
competitors. As a result, we spend a significant amount of time and resources to train all key personnel to be responsive and deliver 
high quality customer service and well-maintained equipment so that we can maintain and grow our customer relationships.

Experienced Management Team. Our senior management team is led by Bradley M. Barber, our Chief Executive Officer, who has 

over 25 years of industry experience. Our senior and regional managers have approximately 24 years on average of industry 
experience. Our branch managers have extensive knowledge and industry experience as well.

Our Business Strategy

Our business strategy includes, among other things, leveraging our integrated business model, managing the life cycle of our 
rental equipment, further developing our parts and services operations and selectively entering new markets and pursuing acquisitions. 
However, the timing and extent to which we implement these various aspects of our strategy depend on a variety of factors, many of 
which are outside our control, such as general economic conditions and construction activity in the U.S.

Leverage Our Integrated Business Model. We intend to continue to actively leverage our integrated business model to offer a one-

stop solution to our customers’ varied needs with respect to the four categories of heavy construction and industrial equipment on 
which we focus. We will continue to cross-sell our services to expand and deepen our customer relationships. We believe that our 
integrated equipment services model provides us with a strong platform for growth and enables us to effectively operate through 
economic cycles.

Managing the Life Cycle of Our Rental Equipment. We actively manage the size, quality, age and composition of our rental fleet, 

employing a “cradle through grave” approach. During the life of our rental equipment, we (1) aggressively negotiate on purchase 
price; (2) use our customized information technology systems to closely monitor and analyze, among other things, time utilization 
(equipment usage based on customer demand), rental rate trends and pricing optimization and equipment demand; (3) continuously 
adjust our fleet mix and pricing; (4) maintain fleet quality through regional quality control managers and our on-site parts and services 
support; and (5) dispose of rental equipment through our retail sales force. This allows us to purchase our rental equipment at 
competitive prices, optimally utilize our fleet, cost-effectively maintain our equipment quality and maximize the value of our 
equipment at the end of its useful life.

Make Selective Acquisitions. We intend to continue to evaluate and pursue, on an opportunistic basis, acquisitions which meet our 

selection criteria, including favorable financing terms, with the objective of increasing our revenues, improving our profitability, 
entering additional attractive markets and strengthening our competitive position. We are focused on identifying and acquiring rental 
companies to complement our existing business, broaden our geographic footprint, and increase our density in existing markets. 
Effective January 1, 2018, we completed the acquisition of Contractors Equipment Center (“CEC”), an equipment rental company 
serving the greater Denver, Colorado area with three branch locations, for approximately $132.4 million in cash. Effective April 1, 
2018, we completed the acquisition of Rental, LLC (dba “Rental Inc.”), an equipment rental company with five branch locations in 
Alabama and Florida, for approximately $68.6 million in cash. Effective February 1, 2019, we completed the acquisition of Cobra 
Equipment Rentals, LLC (dba “We-Rent-It”), a central Texas based non-residential construction-focused equipment rental company 
with six branch locations for approximately $108.5 million in cash.  

Grow Our Parts and Services Operations. Our strong parts and services operations are keystones of our integrated equipment 
services platform and together provide us with a relatively stable high-margin revenue source. Our parts and services operations help 
us develop strong, ongoing customer relationships, attract new customers and maintain a high quality rental fleet. We intend to further 
grow this product support side of our business and further penetrate our customer base.

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Enter Carefully Selected New Markets. We intend to continue our strategy of selectively expanding our network to solidify our 
presence in attractive and contiguous regions where we operate. We look to add new locations in those markets that offer attractive 
growth opportunities, high or increasing levels of demand for construction and heavy equipment, and contiguity to our existing 
markets.  

History

Through our predecessor companies, we have been in the equipment services business for approximately 59 years. H&E 

Equipment Services L.L.C. was formed in June 2002 through the combination of Head & Engquist Equipment, LLC (“Head & 
Engquist”), a wholly-owned subsidiary of Gulf Wide Industries, L.L.C. (“Gulf Wide”), and ICM Equipment Company L.L.C. 
(“ICM”). Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, integrated equipment service 
companies operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist and ICM were merged with 
and into Gulf Wide, which was renamed H&E Equipment Services L.L.C. (“H&E LLC”). Prior to the combination, Head & Engquist 
operated 25 facilities in the Gulf Coast region, and ICM operated 16 facilities in the Intermountain region of the United States.

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings L.L.C. (“H&E Holdings”), and immediately prior to the closing of our initial public 
offering, on February 3, 2006, H&E LLC and H&E Holdings merged with and into us (H&E Equipment Services, Inc.), with us 
surviving the reincorporation merger as the operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer 
existed under operation of law pursuant to the reincorporation merger.

We completed, effective as of February 28, 2006, the acquisition of all the outstanding capital stock of Eagle High Reach 

Equipment, Inc. (now known as H&E California Holding, Inc.) and all of the outstanding equity interests of its subsidiary, Eagle High 
Reach Equipment, LLC (now known as H&E Equipment Services (California), LLC) (collectively, “Eagle” or the “Eagle 
Acquisition”). Prior to the acquisition, Eagle was a privately-held construction and industrial equipment rental company serving the 
southern California construction and industrial markets out of four branch locations.

We completed, effective as of September 1, 2007, the acquisition of all of the outstanding capital stock of J.W. Burress, 
Incorporated (now known as H&E Equipment Services (Mid-Atlantic), Inc.) (“Burress” or the “Burress Acquisition”). Prior to the 
acquisition, Burress was a privately-held company operating primarily as a distributor in the construction and industrial equipment 
markets out of 12 locations in four states in the Mid-Atlantic region of the United States.

We completed, effective January 1, 2018, the acquisition of CEC. Prior to the acquisition, CEC was a privately-held company 
focused on non-residential construction equipment rentals serving the greater Denver, Colorado area out of three branch locations.

We completed, effective April 1, 2018, the acquisition of Rental, Inc., an equipment rental company with five branch locations in 

Alabama and Florida.

We completed, effective February 1, 2019, the acquisition of We-Rent-It (“WRI”), a central Texas based non-residential 

construction-focused equipment rental company with six branch locations.  

Customers

We serve approximately 45,700 customers in the United States, primarily in the West Coast, Intermountain, Southwest, Gulf 
Coast, Southeast and Mid-Atlantic regions. Our customers include a wide range of industrial and commercial companies, construction 
contractors, manufacturers, public utilities, municipalities, maintenance contractors and numerous and diverse other large industrial 
accounts. They vary from small, single machine owners to large contractors and industrial and commercial companies who typically 
operate under equipment and maintenance budgets. Our branches enable us to closely service local and regional customers, while our 
well-developed full-service infrastructure enables us to effectively service multi-regional and national accounts. Our integrated 
strategy enables us to satisfy customer requirements and increase revenues from customers through cross-selling opportunities 
presented by the various products and services that we offer. As a result, our five reporting segments generally derive their revenue 
from the same customer base. In 2019, no single customer accounted for more than 0.7% of our total revenues, and no single customer 
accounted for more than 10% of our revenue on a segmented basis. Our top ten customers combined accounted for approximately 
5.2% of our total revenues in 2019.

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Sales and Marketing

We have two distinct, focused sales forces; one specializing in equipment rentals and one focused specifically on new and used 

equipment sales. We believe maintaining separate sales forces for equipment rental and equipment sales is important to our customer 
service, allowing us to effectively meet the demands of different types of customers.

Both our rental sales force and equipment sales force are divided into smaller, product focused teams which enhances the 
development of in-depth product application and technical expertise. To further develop knowledge and experience, we provide our 
sales forces with extensive training, including frequent factory and in-house training by manufacturer representatives regarding the 
operational features, operator safety training and maintenance of new equipment. This training is essential, as our sales personnel 
regularly call on customers’ job sites, often assisting customers in assessing their immediate and ongoing equipment needs. In 
addition, we have a commission-based compensation program for our sales forces.

We maintain a company-wide customer relationship management system. We believe that this comprehensive customer and sales 

management tool enhances our territory management program by increasing the productivity and efficiency of our sales 
representatives and branch managers as they are provided real-time access to sales and customer information.

We have developed strategies to identify target customers for our equipment services in all markets. These strategies allow our 

sales force to identify frequent rental users, function as advisors and problem solvers for our customers and accelerate the sales 
process in new operations.

While our specialized, well-trained sales force strengthens our customer relationships and fosters customer loyalty, we also 
promote our business through marketing and advertising, including industry publications, direct mail campaigns, television, the 
Yellow Pages and our Company website at www.he-equipment.com.

Suppliers

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. We 

purchased approximately 54% of our new equipment and rental fleet from five manufacturers (Grove/Manitowoc, Komatsu, John 
Deere, JCB, and Genie Industries (Terex)) during the year ended December 31, 2019. These relationships improve our ability to 
negotiate equipment acquisition pricing. Additionally, we are also a leading U.S. distributor for nationally-recognized equipment 
suppliers including JLG Industries, Gehl, Yanmar and Takeuchi. As an authorized distributor for a wide range of suppliers, we are 
also able to provide our customers parts and services that in many cases are covered under the manufacturer’s warranty. While we 
believe that we have alternative sources of supply for the equipment we purchase in each of our principal product categories, 
termination of one or more of our relationships with any of our major suppliers of equipment could have a material adverse effect on 
our business, financial condition or results of operations if we were unable to obtain adequate or timely rental and sales equipment.

Information Technology Systems

We have specialized information systems that track (1) rental inventory utilization statistics; (2) maintenance and repair costs; 

(3) returns on investment for specific equipment types; and (4) detailed operational and financial information for each piece of 
equipment. These systems enable us to closely monitor our performance and actively manage our business, and include features that 
were custom designed to support our integrated services platform. The point-of-sale aspect of our systems enables us to link all of our 
facilities, permitting universal access to real-time data concerning equipment located at the individual facility locations and the rental 
status and maintenance history for each piece of equipment. In addition, our systems include, among other features, on-line contract 
generation, automated billing, applicable sales tax computation and automated rental purchase option calculation. We customized our 
customer relationship management system to enable us to more effectively manage our sales territories and sales representatives’ 
activity. This customer relationship management system provides sales and customer information, available rental fleet and inventory 
information, a quote system and other organizational tools to assist our sales forces. We maintain an extensive customer database 
which allows us to monitor the status and maintenance history of our customers’ owned-equipment and enables us to more effectively 
provide parts and services to meet their needs. All of our critical systems run on servers and other equipment that is current technology 
and available from major suppliers and serviceable through existing maintenance agreements.

8

Seasonality

Although our business is not significantly impacted by seasonality, the demand for our rental equipment tends to be lower in the 
winter months. The level of equipment rental activities is directly related to commercial and industrial construction and maintenance 
activities. Therefore, equipment rental performance will be correlated to the levels of current construction activities. The severity of 
weather conditions can have a temporary impact on the level of construction activities.

Equipment sales cycles are also subject to some seasonality with the peak selling period occurring during the spring season and 

extending through the summer. Parts and services activities are less affected by changes in demand caused by seasonality.

Competition

The equipment industry is generally comprised of either pure rental equipment companies or manufacturer dealer/distributorship 

companies. We are an integrated equipment services company and rent, sell and provide parts and services support. Although there 
has been some consolidation within the equipment industry in recent years, including the recent acquisitions of Rental Services 
Corporation, NES Rentals and Neff by URI, the equipment industry remains highly fragmented and consists mainly of a small number 
of multi-location regional or national operators and a large number of relatively small, independent businesses serving discrete local 
markets. Many of the markets in which we operate are served by numerous competitors, ranging from national and multi-regional 
equipment rental companies (for example, URI, Sunbelt Rentals and Hertz Equipment Rental) or equipment dealers (for example, 
Finning and Toromont) to small, independent businesses with a limited number of locations.

We believe that participants in the equipment rental industry generally compete on the basis of availability, quality, reliability, 
delivery and price. In general, large operators enjoy substantial competitive advantages over small, independent rental businesses due 
to a distinct price advantage. Many rental equipment companies’ parts and services offerings are limited and may prove difficult to 
expand due to the training, infrastructure and management resources necessary to develop the breadth of service offerings and depth of 
knowledge our service technicians are able to provide. Some of our competitors have significantly greater financial, marketing and 
other resources than we do.

Traditionally, equipment manufacturers distributed their equipment and parts through a network of independent dealers with 
distribution agreements. As a result of consolidation and competition, both manufacturers and distributors sought to streamline their 
operations, improve their costs and gain market share. Our established, integrated infrastructure enables us to compete directly with 
our competitors on either a local, regional or national basis. We believe customers place greater emphasis on value-added services, 
teaming with equipment rental and sales companies who can meet all of their equipment, parts and services needs.

Environmental and Safety Regulations

Our facilities and operations are subject to comprehensive and frequently changing federal, state and local environmental and 
occupational health and safety laws. These laws regulate (1) the handling, storage, use and disposal of hazardous materials and wastes 
and, if any, the associated cleanup of properties affected by pollutants; (2) air quality (emissions); and (3) wastewater. We do not 
currently anticipate any material adverse effect on our business or financial condition or competitive position as a result of our efforts 
to comply with such requirements. Although we have made and will continue to make capital and other expenditures to comply with 
environmental requirements, we do not expect to incur material capital expenditures for environmental controls or compliance.

In the future, federal, state or local governments could enact new or more stringent laws or issue new or more stringent 

regulations concerning environmental and worker health and safety matters, or effect a change in their enforcement of existing laws or 
regulations, that could affect our operations. Also, in the future, contamination may be found to exist at our facilities or off-site 
locations where we have sent wastes. There can be no assurance that we, or various environmental regulatory agencies, will not 
discover previously unknown environmental non-compliance or contamination. We could be held liable for such newly-discovered 
non-compliance or contamination. It is possible that changes in environmental and worker health and safety laws or liabilities from 
newly-discovered non-compliance or contamination could have a material adverse effect on our business, financial condition and 
results of operations.

Employees

As of December 31, 2019, we had approximately 2,432 employees. Of these employees, 832 are salaried personnel and 1,600 are 

hourly personnel. Our employees perform the following functions: sales operations, parts operations, rental operations, technical 
services and office and administrative support. A collective bargaining agreement relating to two branch locations covers 
approximately 69 of our employees. We believe our relations with our employees are good, and we have never experienced a work 
stoppage.

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Generally, the total number of employees does not significantly fluctuate throughout the year. However, acquisition activity or the 

opening of new branches may increase the number of our employees or fluctuations in the level of our business activity could require 
some staffing level adjustments in response to actual or anticipated customer demand.

Available Information

We file electronically with the SEC annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K 
and amendments to those reports filed or furnished pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. The SEC 
maintains an Internet site (www.sec.gov) that contains reports, proxy and information statements, and other information regarding 
issuers that file electronically with the SEC. Copies of these reports, proxy and information statements and other information may be 
obtained by electronic request at the following e-mail address: publicinfo@sec.gov. Copies of our annual report on Form 10-K, 
quarterly reports on Form 10-Q, current reports on Form 8-K, ownership reports for insiders and any exhibits to and amendments to 
these reports filed with or furnished to the SEC are available free of charge through our internet website (www.he-equipment.com) as 
soon as reasonably practicable after filing with the SEC. We use the Investor Relations section of our website as a means of disclosing 
material non-public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors 
should monitor the Investor Relations section of our website, in addition to following press releases, SEC filings and public 
conference calls and webcasts.

Additionally, we make available free of charge on our internet website:

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our Code of Conduct and Ethics;

the charter of our Corporate Governance and Nominating Committee;

the charter of our Compensation Committee; and

the charter of our Audit Committee.

Item 1A.

Risk Factors

Investing in our securities involves a high degree of risk. You should consider carefully the following risk factors and the other 
information in this Annual Report on Form 10-K, including our consolidated financial statements and related notes, before making any 
investment decisions regarding our securities. If any of the following risks actually occur, our business, financial condition and 
operating results could be adversely affected. As a result, the trading price of our securities could decline and you may lose part or all 
of your investment.

Our business could be adversely affected by declines in construction and industrial activities, or a downturn in the economy in 
general, which could lead to decreased demand for equipment, depressed equipment rental rates and lower sales prices, resulting 
in a decline in our revenues, gross margins and operating results.

Our equipment is principally used in connection with construction and industrial activities. Consequently, a downturn in 

construction or industrial activities, or the economy in general, may lead to a decrease in the demand for equipment or depress rental 
rates and the sales prices for our equipment. Our business may also be negatively impacted, either temporarily or long-term, by:

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a reduction in spending levels by customers;

unfavorable credit markets affecting end-user access to capital;

adverse changes in federal, state and local government infrastructure spending;

an increase in the cost of construction materials;

adverse weather conditions or natural disasters which may affect a particular region;

a prolonged shutdown of the U.S. government;

an increase in interest rates; or

terrorism or hostilities involving the United States.

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Weakness or deterioration in the non-residential construction and industrial sectors caused by these or other factors could have a 

material adverse effect on our financial position, results of operations and cash flows in the future and may also have a material 
adverse effect on residual values realized on the disposition of our rental fleet. For example, during fiscal years 2009 and 2010, the 
economic downturn and related economic uncertainty, combined with weakness in the construction industry and a decrease in 
industrial activity, resulted in a significant decrease in the demand for our new and used equipment and depressed equipment rental 
rates, which resulted in decreased revenues and lower gross margins realized on our equipment rentals and on the sale of our new and 
used inventory during those periods. More recently, the decline in oil prices and the related downturn in oil industry activities during 
fiscal years 2014, 2015 and 2016 resulted in a significant decrease in our new equipment sales, primarily the sale of new cranes, due to 
lower demand. Although oil prices have subsequently stabilized and improved from their low point in 2016, prices decreased 
significantly at the end of 2018 into early 2019 and we believe the uncertainty regarding future oil prices continues to impact customer 
capital expenditure decisions.

The inability to forecast trends accurately may have an adverse impact on our business and financial condition.

An economic downturn or economic uncertainty makes it difficult for us to forecast trends, which may have an adverse impact on 
our business and financial condition. For example, the economic downturn of 2009 and 2010 — which included, among other things, 
significant reductions in available capital and liquidity from banks and other providers of credit, substantial reductions and/or 
fluctuations in equity and currency values worldwide and concerns that the worldwide economy may enter into a prolonged 
recessionary period — limited our ability, as well as the ability of our customers and our suppliers, to accurately forecast future 
product demand trends. More recently, declines in oil and natural gas prices, and uncertainty regarding future price levels, have 
negatively impacted the exploration, production and construction activity of our customers in those markets. Uncertainty regarding 
future equipment product demand could cause us to maintain excess equipment inventory and increase our equipment inventory 
carrying costs. Alternatively, this forecasting difficulty could cause a shortage of equipment for sale or rental that could result in an 
inability to satisfy demand for our products and a loss of market shares.

Unfavorable conditions or disruptions in the capital and credit markets may adversely impact business conditions and the 
availability of credit.

Disruptions in the global capital and credit markets as a result of an economic downturn, economic uncertainty, changing or 
increased regulation, reduced alternatives or failures of significant financial institutions could adversely affect our customers’ ability 
to access capital and could adversely affect our access to liquidity needed for business in the future. Additionally, unfavorable market 
conditions may depress demand for our products and services or make it difficult for our customers to obtain financing and credit on 
reasonable terms. Unfavorable market conditions also may cause more of our customers to be unable to meet their payment 
obligations to us, increasing delinquencies and credit losses. If we are unable to manage credit risk adequately, or if a large number of 
customers should have financial difficulties at the same time, our credit losses could increase above historical levels and our operating 
results would be adversely affected. Delinquencies and credit losses generally can be expected to increase during economic 
slowdowns or recessions. Moreover, our suppliers may be adversely impacted by unfavorable capital and credit markets, causing 
disruption or delay of product availability. These events could negatively impact our business, financial position, results of operations 
and cash flows.

Our substantial indebtedness could adversely affect our financial condition.

We have a significant amount of indebtedness outstanding. As of December 31, 2019, we had total outstanding indebtedness of 

approximately $1.2 billion, consisting of the $950.0 million aggregate amounts outstanding under our senior unsecured notes, $216.9 
million outstanding under our senior secured credit facility (the “Credit Facility”) and approximately $0.6 million of finance lease 
obligations. As of February 18, 2020, we had borrowing availability under the Credit Facility of $559.4 million, net of a $7.7 million 
outstanding letter of credit.

Our substantial indebtedness could have important consequences. For example, it could:

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increase our vulnerability to general adverse economic, industry and competitive conditions;

require us to dedicate a substantial portion of our cash flow from operations to payments on our indebtedness, thereby 
reducing the availability of our cash flow to fund working capital, capital expenditures, acquisitions and other general 
corporate purposes;

limit our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate;

place us at a competitive disadvantage compared to our competitors that have less debt; and

limit our ability to obtain additional financing for working capital, capital expenditures, acquisitions or general corporate 
purposes.

11

We expect to use cash flow from operations and borrowings under our Credit Facility to meet our current and future financial 
obligations, including funding our operations, debt service and capital expenditures. Our ability to make these payments depends on 
our future performance, which will be affected by financial, business, economic and other factors, many of which we cannot control. 
Our business may not generate sufficient cash flow from operations in the future, which could result in our being unable to repay 
indebtedness, or to fund other liquidity needs. If we do not have enough capital, we may be forced to reduce or delay our business 
activities and capital expenditures, sell assets, obtain additional debt or equity capital or restructure or refinance all or a portion of our 
debt, including the senior unsecured notes and our Credit Facility, on or before maturity. We cannot make any assurances that we will 
be able to accomplish any of these alternatives on terms acceptable to us, or at all. In addition, the terms of existing or future 
indebtedness, including the agreements governing the senior unsecured notes and the Credit Facility may limit our ability to pursue 
any of these alternatives.

We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take other actions to satisfy 
our obligations under our indebtedness, which may not be successful.

Our ability to make scheduled payments or to refinance our debt obligations depends on our financial and operating performance, 

which is subject to prevailing economic and competitive conditions and to certain financial, business and other factors beyond our 
control. We cannot make assurances that we will maintain a level of cash flows from operating activities sufficient to permit us to pay 
the principal, premium, if any, and interest on our indebtedness. In the absence of such operating results and resources, we could face 
substantial liquidity problems and might be required to dispose of material assets or operations to meet our debt service and other 
obligations. The Credit Facility and the indenture governing the senior unsecured notes restrict our ability to dispose of assets and use 
the proceeds from the disposition. We may not be able to consummate those dispositions or to obtain the proceeds which we could 
realize from such dispositions. Any proceeds we do receive from a disposition may not be adequate to meet any debt service 
obligations then due.

If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay 
capital expenditures, sell assets or operations, seek additional capital or restructure or refinance our indebtedness. We cannot assure 
you that we would be able to take any of these actions, that these actions would be successful and permit us to meet our scheduled 
debt service obligations or that these actions would be permitted under the terms of our existing or future debt agreements, including 
the Credit Facility or the indenture governing the senior unsecured notes.

If we cannot make scheduled payments on our debt, we will be in default and, as a result:

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our debt holders could declare all outstanding principal and interest to be due and payable;

the lenders under our credit facilities, including the Credit Facility, could terminate their commitments to lend us money 
and foreclose against the assets securing our borrowings; and

we could be forced into bankruptcy or liquidation.

Despite current indebtedness levels, we may still be able to incur more indebtedness, which could further exacerbate the risks 
described above.

Under the terms of the agreements governing the Credit Facility and the senior unsecured notes, we and our subsidiaries may be 

able to incur substantial indebtedness in the future.

Additionally, our Credit Facility provides revolving commitments of up to $750.0 million in the aggregate. As of February 18, 
2020, we had $559.4 million of availability under the Credit Facility, net of a $7.7 million outstanding letter of credit. If new debt is 
added to our current debt levels, the risks that we now face relating to our substantial indebtedness could intensify.

The agreements governing the Credit Facility and our senior unsecured notes restrict our business and our ability to engage in 
certain corporate and financial transactions.

The agreements governing the Credit Facility and the senior unsecured notes contain certain covenants that, among other things, 

restrict or limit our and our restricted subsidiaries’ ability to:

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incur more debt;

pay dividends and make distributions;

issue preferred stock of subsidiaries;

make investments;

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(cid:129)

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repurchase stock;

create liens;

enter into transactions with affiliates;

enter into sale and lease-back transactions;

merge or consolidate; and

transfer and sell assets.

Our ability to borrow under the Credit Facility depends upon compliance with the restrictions contained in the Credit Facility. 
Events beyond our control could affect our ability to meet these covenants. In addition, the Credit Facility requires us to meet certain 
financial conditions tests and availability thereunder is subject to borrowing base availability.

Events beyond our control can affect our ability to meet these financial conditions tests and to comply with other provisions 
governing the Credit Facility and the senior unsecured notes. Our failure to comply with obligations under the agreements governing 
the Credit Facility and the senior unsecured notes may result in an event of default under the agreements governing the Credit Facility 
and the senior unsecured notes, respectively. A default, if not cured or waived, may permit acceleration of this indebtedness and our 
other indebtedness. We may not be able to remedy these defaults. If our indebtedness is accelerated, we may not have sufficient funds 
available to pay the accelerated indebtedness and may not have the ability to refinance the accelerated indebtedness on terms favorable 
to us or at all.

Variable rate indebtedness subjects us to interest rate risk, which could cause our debt service obligations to increase significantly.

Borrowings under the Credit Facility are at variable rates of interest and expose us to interest rate risk. As such, our results of 
operations are sensitive to movements in interest rates. There are many economic factors outside our control that have in the past and 
may, in the future, impact rates of interest including publicly announced indices that underlie the interest obligations related to a 
certain portion of our debt. Currently, a portion of our outstanding borrowings under our Credit Facility are borrowed at LIBOR plus 
an applicable margin and it is unclear how increased regulatory oversight and changes in the method for determining LIBOR may 
affect our results of operations or financial conditions. LIBOR is an interest rate benchmark used as a reference rate for a wide range 
of financial transactions, including derivatives and loans. In July 2017, the United Kingdom’s Financial Conduct Authority, which 
regulates LIBOR, announced that it intends to stop compelling banks to submit LIBOR rates after 2021. It is unclear whether or not 
LIBOR will cease to exist at that time (and if so, what reference rate will replace it) or if new methods of calculating LIBOR will be 
established such that it continues to exist after 2021. The Alternative Reference Rates Committee (“ARRC”) has proposed that the 
Secured Overnight Financing Rate (“SOFR”) is the rate that represents best practice as the alternative to LIBOR for use in financial 
contracts that are currently indexed to United States dollar LIBOR. ARRC has proposed a paced market transition plan to SOFR from 
LIBOR and organizations are currently working on industry wide and company specific transition plans as it relates to financial 
derivative contracts exposed to LIBOR. Uncertainty exists as to the transition process and broad acceptance of SOFR as the primary 
alternative to LIBOR. At this time, we cannot predict the future impact of a departure from LIBOR as a reference rate. The expected 
discontinuation of LIBOR may require us to amend our senior secured credit facility. Also, factors that impact interest rates include 
governmental monetary policies, inflation, recession, changes in unemployment, the money supply, international disorder and 
instability in domestic and foreign financial markets. If interest rates increase, our debt service obligations on the variable rate 
indebtedness would increase even though the amount borrowed remained the same, and our results of operations would be adversely 
impacted. Such increases in interest rates could have a material adverse effect on our financial conditions and results of operations.

Our business could be hurt if we are unable to obtain additional capital as required, resulting in a decrease in our revenues and 
profitability. In addition, our inability to refinance our indebtedness on favorable terms, or at all, could materially and adversely 
affect our liquidity and our ongoing results of operations.

The cash that we generate from our business, together with cash that we may borrow under our Credit Facility, if available, may 

not be sufficient to fund our capital requirements. We may require additional financing to obtain capital for, among other purposes, 
purchasing equipment, completing acquisitions, establishing new locations and refinancing existing indebtedness. Any additional 
indebtedness that we incur will make us more vulnerable to economic downturns and limit our ability to withstand competitive 
pressures. Moreover, we may not be able to obtain additional capital on acceptable terms, if at all. If we are unable to obtain sufficient 
additional financing in the future, our business could be adversely affected by reducing our ability to increase revenues and 
profitability.

In addition, our ability to refinance indebtedness will depend in part on our operating and financial performance, which, in turn, is 

subject to prevailing economic conditions and to financial, business, legislative, regulatory and other factors beyond our control. In 
addition, prevailing interest rates or other factors at the time of refinancing could increase our interest expense. A refinancing of our 

13

indebtedness could also require us to comply with more onerous covenants and further restrict our business operations. Our inability to 
refinance our indebtedness or to do so upon attractive terms could materially and adversely affect our business, prospects, results of 
operations, financial condition and cash flows, and make us vulnerable to adverse industry and general economic conditions.

Our revenue and operating results may fluctuate, which could result in a decline in our profitability and make it more difficult for 
us to grow our business.

Our revenue and operating results have historically varied from quarter to quarter. Periods of decline could result in an overall 
decline in profitability and make it more difficult for us to make payments on our indebtedness and grow our business. We expect our 
quarterly results to continue to fluctuate in the future due to a number of factors, including:

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general economic conditions in the markets where we operate;

the cyclical nature of our customers’ business, particularly our construction customers and customers in the oil and gas 
industry;

sales and rental patterns of our construction customers, with sales and rental activity tending to be lower in the winter 
months;

changes in the size of our rental fleet and/or in the rate at which we sell our used equipment from the fleet;

an overcapacity of fleet in the equipment rental industry;

severe weather and seismic conditions temporarily affecting the regions where we operate;

changes in corporate spending for plants and facilities or changes in government spending for infrastructure projects;

changes in interest rates and related changes in our interest expense and our debt service obligations;

the possible need, from time to time, to record goodwill impairment charges or other write-offs or charges due to a variety 
of occurrences, such as the adoption of new accounting standards, the impairment of assets, rental location divestitures, 
dislocation in the equity and/or credit markets, consolidations or closings, restructurings, or the refinancing of existing 
indebtedness;

the effectiveness of integrating acquired businesses and new start-up locations; and

timing of acquisitions and new location openings and related costs.

In addition, we incur various costs when integrating newly acquired businesses or opening new start-up locations, and the 

profitability of a new location is generally expected to be lower in the initial months of operation.

We may not be able to facilitate our growth strategy by identifying or completing transactions with attractive acquisition 
candidates, which could limit our revenues and profitability. Future acquisitions may result in significant transaction expenses 
and we may involve significant costs. We may experience integration and consolidation risks associated with future acquisitions.

An element of our growth strategy is to selectively pursue on an opportunistic basis acquisitions of additional businesses, in 
particular rental companies that complement our existing business and footprint, such as our acquisitions of CEC and Rental Inc. in 
January 2018 and April 2018, respectively, and WRI in February 2019. The success of this element of our growth strategy depends, in 
part, on selecting strategic acquisition candidates at attractive prices and effectively integrating their businesses into our own, 
including with respect to financial reporting and regulatory matters. We cannot assure you that we will be able to identify attractive 
acquisition candidates or complete the acquisition of any identified candidates at favorable prices and upon advantageous terms and 
conditions, including financing alternatives. We expect to face competition for acquisition candidates, which may limit the number of 
acquisition opportunities and lead to higher acquisition costs. We may not have the financial resources necessary to consummate any 
acquisitions or the ability to obtain the necessary funds on satisfactory terms. Any future acquisitions may result in significant 
transaction expenses and risks associated with entering new markets. We may also be subject to claims by third parties related to the 
operations of these businesses prior to our acquisition and by sellers under the terms of our acquisition agreements The Company also 
regularly reviews other potential strategic transactions, including dispositions.

We may not have sufficient management, financial and other resources to integrate and consolidate any future acquisitions. Any 
significant diversion of management’s attention or any major difficulties encountered in the integration of the businesses we acquire 
could have a material adverse effect on our business, financial condition or results of operations, which could decrease our 
profitability and make it more difficult for us to grow our business.  Among other things, these integration risks could include:

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the loss of key employees;

14

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the disruption of operations and business; 

the retention of the existing clients and the retention or transition of customers and vendors;

the integration of corporate cultures and maintenance of employee morale;

inability to maintain and increase competitive presence;

customer loss and revenue loss;  

possible inconsistencies in standards, control procedures and policies; 

unexpected problems with costs, operations, personnel, technology and credit; 

problems with the assimilation of new operations, sites or personnel, which could divert resources from our regular 
operations; 

integration of financial reporting and regulatory reporting functions, including with the Securities & Exchange 
Commission and pursuant to the Sarbanes-Oxley Act of 2002; and/or

potential unknown liabilities.

Furthermore, general economic conditions or unfavorable global capital and credit markets could affect the timing and extent to 

which we successfully acquire or integrate new businesses, which could limit our revenues and profitability.

Fluctuations in the stock market, as well as general economic and market conditions, may impact the market price of our common 
stock.

The market price of our common stock has been and may continue to be subject to significant fluctuations in response to general 

economic changes and other factors including, but not limited to:

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variations in our quarterly operating results or results that vary from investor expectations;

changes in the strategy and actions taken by our competitors, including pricing changes;

securities analysts’ elections to discontinue coverage of our common stock, changes in financial estimates by analysts or a 
downgrade of our common stock or of our sector by analysts;

announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or 
capital commitments;

changes in the price of oil and other commodities;

investor perceptions of us and the equipment rental and distribution industry; and

national or regional catastrophes or circumstances and natural disasters, hostilities and acts of terrorism.

Broad market and industry factors may materially reduce the market price of our common stock, regardless of or in a manner that 

is disproportionate to any related impact on our operating performance. As an example, in the latter half of 2014 the price of oil fell 
significantly and the price further declined and remained depressed throughout 2015 and 2016, compared to pre-2014 price levels.  
We believe that this prolonged decline in oil prices and its impact on oil related economic activities was a significant factor in the 
price decline of our stock during the same period, even though other industrial and construction activities that are also primary drivers 
of our business generally remained at or above historic levels. Although oil prices have subsequently stabilized and improved from 
their low point in 2016, prices decreased significantly at the end of 2018 into early 2019 and we believe the uncertainty regarding 
future oil prices has an impact on the price of our stock and customer capital expenditure decisions. In addition, the stock market 
historically has experienced price and volume fluctuations that often have been unrelated or disproportionate to the operating 
performance of companies. These fluctuations, as well as general economic and market conditions, including those listed above and 
others, may harm the market price of our common stock. 

We are subject to competition, which may have a material adverse effect on our business by reducing our ability to increase or 
maintain revenues or profitability.

The equipment rental and retail distribution industries are highly competitive and the equipment rental industry is highly 

fragmented. Many of the markets in which we operate are served by numerous competitors, ranging from national and multi-regional 
equipment rental companies to small, independent businesses with a limited number of locations. We generally compete on the basis 
of availability, quality, reliability, delivery and price. Some of our competitors have significantly greater financial, marketing and 

15

other resources than we do, and may be able to reduce rental rates or sales prices. We may encounter increased competition from 
existing competitors or new market entrants in the future, which could have a material adverse effect on our business, financial 
condition and results of operations.

We may not be able to facilitate our growth strategy by identifying and opening attractive start-up locations, which could limit our 
revenues and profitability.

An element of our growth strategy is to selectively identify and implement start-up locations in order to add new customers. The 

success of this element of our growth strategy depends, in part, on identifying strategic start-up locations.

We also cannot assure you that we will be able to identify attractive start-up locations. Opening start-up locations may involve 

significant costs and limit our ability to expand our operations. Start-up locations may involve risks associated with entering new 
markets and we may face significant competition.

We may not have sufficient management, financial and other resources to successfully operate new locations. Any significant 
diversion of management’s attention or any major difficulties encountered in the locations that we open in the future could have a 
material adverse effect on our business, financial condition or results of operations, which could decrease our profitability and make it 
more difficult for us to grow our business. Furthermore, general economic conditions or unfavorable global capital and credit markets 
could affect the timing and extent to which we open new start-up locations, which could limit our revenues and profitability.

The continued payment of our quarterly dividend is subject to, among other things, the availability of funds and the discretion of 
our board of directors.

The payment of future dividends and the amount thereof is uncertain, at the sole discretion of our board of directors and 

considered by the board of directors each quarter. The payment of dividends is dependent upon, among other things, operating cash 
flow generated by our business, financial requirements for our operations, the execution of our growth strategy, the restrictions and 
covenants pursuant to our Credit Facility and senior unsecured notes, and the satisfaction of solvency tests imposed by the Delaware 
General Corporation Law and other applicable law for the declaration and payment of dividends.

We purchase a significant amount of our equipment from a limited number of manufacturers. Termination of one or more of our 
relationships with any of those manufacturers could have a material adverse effect on our business, as we may be unable to obtain 
adequate or timely rental and sales equipment.

We purchase most of our rental and sales equipment from leading, nationally-known original equipment manufacturers 
(“OEMs”). For the year ended December 31, 2019, we purchased approximately 54% of our rental and sales equipment from five 
manufacturers (Grove/Manitowoc, Komatsu, John Deere, JCB, and Genie Industries (Terex)). Although we believe that we have 
alternative sources of supply for the rental and sales equipment we purchase in each of our core product categories, termination of one 
or more of our relationships with any of these major suppliers could have a material adverse effect on our business, financial condition 
or results of operations if we were unable to obtain adequate or timely rental and sales equipment.

Our suppliers of new equipment may appoint additional distributors, sell directly or unilaterally terminate our distribution 
agreements, which could have a material adverse effect on our business due to a reduction of, or inability to increase, our 
revenues.

We are a distributor of new equipment and parts supplied by leading, nationally-known OEMs. Under our distribution agreements 

with these OEMs, manufacturers retain the right to appoint additional dealers and sell directly to national accounts and government 
agencies. We have both written and oral distribution agreements with our new equipment suppliers. Under our oral agreements with 
the OEMs, we operate under our established course of dealing with the supplier and are subject to the applicable state law regarding 
such relationship. In most instances, the OEMs may appoint additional distributors, elect to sell to customers directly or unilaterally 
terminate their distribution agreements with us at any time without cause. Any such actions could have a material adverse effect on 
our business, financial condition and results of operations due to a reduction of, or an inability to increase, our revenues.

The cost of new equipment that we sell or purchase for use in our rental fleet may increase and therefore we may spend more for 
such equipment. In some cases, we may not be able to procure new equipment on a timely basis due to supplier constraints.

The cost of new equipment from manufacturers that we sell or purchase for use in our rental fleet may increase as a result of 

increased raw material costs, including increases in the cost of steel, which is a primary material used in most of the equipment we 
use, or due to increased regulatory requirements, such as those related to emissions. These increases could materially impact our 
financial condition or results of operations in future periods if we are not able to pass such cost increases through to our customers.

16

Our rental fleet is subject to residual value risk upon disposition.

The market value of any given piece of rental equipment could be less than its depreciated value at the time it is sold. The market 

value of used rental equipment depends on several factors, including:

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

the market price for new equipment of a like kind;

wear and tear on the equipment relative to its age;

the time of year that it is sold (prices are generally higher during the construction season);

worldwide and domestic demands for used equipment;

the supply of used equipment on the market; and

general economic conditions.

We include in operating income the difference between the sales price and the depreciated value of an item of equipment sold. 

Although for the year ended December 31, 2019, we sold used equipment from our rental fleet at an average selling price of 
approximately 157.6% of net book value, we cannot assure you that used equipment selling prices will not decline. Any significant 
decline in the selling prices for used equipment could have a material adverse effect on our business, financial condition, results of 
operations or cash flows.

We incur maintenance and repair costs associated with our rental fleet equipment that could have a material adverse effect on our 
business in the event these costs are greater than anticipated.

As our fleet of rental equipment ages, the cost of maintaining such equipment, if not replaced within a certain period of time, 

generally increases. Determining the optimal age for our rental fleet equipment is subjective and requires considerable estimates by 
management. We have made estimates regarding the relationship between the age of our rental fleet equipment, and the maintenance 
and repair costs, and the market value of used equipment. Our future operating results could be adversely affected because our 
maintenance and repair costs may be higher than estimated and market values of used equipment may fluctuate.

Security breaches and other disruptions in our information technology systems, including our customer relationship management 
system, could limit our capacity to effectively monitor and control our operations, compromise our or our customers’ and 
suppliers’ confidential information or otherwise adversely affect our operating results or business reputation.

Our information technology systems, some of which are managed by third parties, facilitate our ability to monitor and control our 
operations and adjust to changing market conditions, including processing, transmitting, storing, managing and supporting a variety of 
business processes, activities and information. Further, as we pursue our strategy to grow through acquisitions and to pursue new 
initiatives that improve our operations, we are also expanding and improving our information technologies, resulting in a larger 
technological presence and corresponding exposure to cybersecurity risk. Any disruption in any of these systems, including our 
customer management system, or the failure of any of these systems to operate as expected could, depending on the magnitude of the 
problem, adversely affect our operating results by limiting our capacity to effectively monitor and control our operations and adjust to 
changing market conditions.

Additionally, we collect and store sensitive data, including proprietary business information and the proprietary business 

information of our customers and suppliers, in data centers and on information technology networks, including cloud-based networks. 
The secure operation of these information technology networks and the processing and maintenance of this information is critical to 
our business operations and strategy. Despite security measures and business continuity plans, our information technology networks 
and infrastructure may be vulnerable to damage, disruptions or shutdowns due to attacks by cyber criminals or breaches due to 
employee error or malfeasance or other disruptions during the process of upgrading or replacing computer software or hardware, 
power outages, computer viruses, telecommunication or utility failures, terrorist acts or natural disasters or other catastrophic events. 
Further, the growing use and rapid evolution of technology, including mobile devices, has heightened the risk of unintentional data 
breaches or leaks. The occurrence of any of these events could compromise our networks, and the information stored there could be 
accessed, publicly disclosed, lost or stolen. In addition, as security threats continue to evolve we may need to invest additional 
resources to protect the security of our systems or to comply with privacy, data security, cybersecurity and data protection laws 
applicable to our business.

Any failure to effectively prevent, detect and/or recover from any such access, disclosure or other loss of information, or to 
comply with any such current or future law related thereto, could result in legal claims or proceedings, liability or regulatory penalties 
under laws protecting the privacy of personal information, disrupt operations, and damage our reputation, which could adversely affect 
our business. 

17

Fluctuations in fuel costs or reduced supplies of fuel could harm our business.

We could be adversely affected by limitations on fuel supplies or significant increases in fuel prices that result in higher costs to 

us for transporting equipment from one branch to another branch or one region to another region. A significant or protracted 
disruption of fuel supplies could have an adverse effect on our financial condition and results of operations.

We are dependent on key personnel. A loss of key personnel could have a material adverse effect on our business, which could 
result in a decline in our revenues and profitability.

Our senior and regional managers have an average of approximately 24 years of industry experience. Our branch managers have 

extensive knowledge and industry experience as well. Our success is dependent, in part, on the experience and skills of our 
management team. Competition for top management talent within our industry is generally significant. If we are unable to fill and 
keep filled all of our senior management positions, or if we lose the services of any key member of our senior management team and 
are unable to find a suitable replacement in a timely manner, we may be challenged to effectively manage our business and execute 
our strategy.

If we fail to maintain an effective system of internal controls, we may not be able to accurately report financial results or prevent 
fraud.

Effective internal controls are necessary to provide reliable financial reports and to assist in the effective prevention of fraud. Any 

inability to provide reliable financial reports or prevent fraud could harm our business. We must annually evaluate our internal 
procedures to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which requires management and auditors to 
assess the effectiveness of our internal controls. If we fail to remedy or maintain the adequacy of our internal controls, as such 
standards are modified, supplemented or amended from time to time, we could be subject to regulatory scrutiny, civil or criminal 
penalties or stockholder litigation.

In addition, failure to maintain effective internal controls could result in financial statements that do not accurately reflect our 
financial condition or results of operations. There can be no assurance that we will be able to maintain a system of internal controls 
that fully complies with the requirements of the Sarbanes-Oxley Act of 2002 or that our management and independent registered 
public accounting firm will continue to conclude that our internal controls are effective.

We are exposed to various risks related to legal proceedings or claims that could adversely affect our operating results. The nature 
of our business exposes us to various liability claims, which may exceed the level of our insurance coverage resulting in us not 
being fully protected.

We are a party to lawsuits in the normal course of our business. Litigation in general can be expensive, lengthy and disruptive to 

normal business operations. Moreover, the results of complex legal proceedings are difficult to predict. Responding to lawsuits 
brought against us, or legal actions that we may initiate, can often be expensive and time-consuming. Unfavorable outcomes from 
these claims and/or lawsuits could adversely affect our business, results of operations, or financial condition, and we could incur 
substantial monetary liability and/or be required to change our business practices.

Our business exposes us to claims for personal injury, death or property damage resulting from the use of the equipment we rent 

or sell and from injuries caused in motor vehicle accidents in which our delivery and service personnel are involved and other 
employee related matters. Additionally, we could be subject to potential litigation associated with compliance with various laws and 
governmental regulations at the federal, state or local levels, such as those relating to the protection of persons with disabilities, 
employment, health, safety, security and other regulations under which we operate.

18

We carry comprehensive insurance, subject to deductibles, at levels we believe are sufficient to cover existing and future claims 

made during the respective policy periods. However, we may be exposed to multiple claims, and, as a result, we could incur 
significant out-of-pocket costs before reaching the deductible amount which could adversely affect our financial condition and results 
of operations. In addition, the cost of such insurance policies may increase significantly upon renewal of those policies as a result of 
general rate increases for the type of insurance we carry as well as our historical experience and experience in our industry. Although 
we have not experienced any material losses that were not covered by insurance, our existing or future claims may exceed the 
coverage level of our insurance, and such insurance may not continue to be available on economically reasonable terms, or at all. If we 
are required to pay significantly higher premiums for insurance, are not able to maintain insurance coverage at affordable rates or if 
we must pay amounts in excess of claims covered by our insurance, we could experience higher costs that could adversely affect our 
financial condition and results of operations.

Labor disputes could disrupt our ability to serve our customers and/or lead to higher labor costs.

As of December 31, 2019, we have approximately 69 employees in Utah, a significant territory in our geographic footprint, who 
are covered by a collective bargaining agreement and approximately 2,363 employees who are not represented by unions or covered 
by collective bargaining agreements. Various unions periodically seek to organize certain of our nonunion employees. Union 
organizing efforts or collective bargaining negotiations could potentially lead to work stoppages and/or slowdowns or strikes by 
certain of our employees, which could adversely affect our ability to serve our customers. Further, settlement of actual or threatened 
labor disputes or an increase in the number of our employees covered by collective bargaining agreements can have unknown effects 
on our labor costs, productivity and flexibility.

We have operations throughout the United States, which exposes us to multiple federal, state and local regulations. Changes in 
applicable law, regulations or requirements, or our material failure to comply with any of them, can increase our costs and have 
other negative impacts on our business.

Our 93 branch locations, as of February 18, 2020, in the United States are located in 23 different states, which exposes us to a 
host of different federal, state and local regulations. These laws and requirements address multiple aspects of our operations, such as 
worker safety, consumer rights, privacy, employee benefits and more, and can often have different requirements in different 
jurisdictions. Changes in these requirements, or any material failure by our branches to comply with them, could increase our costs, 
affect our reputation, limit our business, drain management’s time and attention or otherwise, generally impact our operations in 
adverse ways.

We could be adversely affected by environmental and safety requirements, which could force us to increase significant capital and 
other operational costs and may subject us to unanticipated liabilities.

Our operations, like those of other companies engaged in similar businesses, require the handling, use, storage and disposal of 

certain regulated materials. As a result, we are subject to the requirements of federal, state and local environmental and occupational 
health and safety laws and regulations. We may not be in complete compliance with all such requirements at all times. We are subject 
to potentially significant civil or criminal fines or penalties if we fail to comply with any of these requirements. We have made and 
will continue to make capital and other expenditures in order to comply with these laws and regulations. However, the requirements of 
these laws and regulations are complex, change frequently, and could become more stringent in the future. It is possible that these 
requirements will change or that liabilities will arise in the future in a manner that could have a material adverse effect on our 
business, financial condition and results of operations.

Environmental laws also impose obligations and liability for the cleanup of properties affected by hazardous substance spills or 

releases. These liabilities can be imposed on the parties generating or disposing of such substances or the operator of the affected 
property, often without regard to whether the owner or operator knew of, or was responsible for, the presence of hazardous substances. 
Accordingly, we may become liable, either contractually or by operation of law, for remediation costs even if a contaminated property 
is not currently owned or operated by us, or if the contamination was caused by third parties during or prior to our ownership or 
operation of the property. Given the nature of our operations (which involve the use of petroleum products, solvents and other 
hazardous substances for fueling and maintaining our equipment and vehicles), there can be no assurance that prior site assessments or 
investigations have identified all potential instances of soil or groundwater contamination. Future events, such as changes in existing 
laws or policies or their enforcement, or the discovery of currently unknown contamination, may give rise to additional remediation 
liabilities, which may be material.

19

Our business may be materially affected by changes to fiscal and tax policies. Negative or unexpected tax consequences could 
adversely affect our results of operations.

Adverse changes in the underlying profitability and financial outlook of our operations or future changes in tax law could lead to 
changes in the value of tax assets or liabilities that we currently or in the future may hold, which could materially affect our results of 
operations.

Item 1B.

Unresolved Staff Comments

None.

20

Item 2.

Properties

As of February 18, 2020, we had a network of 93 full-service facilities in 23 states in the West Coast, Intermountain, Southwest, 
Gulf Coast, Southeast and Mid-Atlantic regions of the United States. In our facilities, we rent, display and sell equipment, including 
tools and supplies, and provide maintenance and basic repair work. Of the 93 total facilities, we own 11 of our locations and lease 82 
locations. Our leases typically provide for varying terms and renewal options. The following table provides data on our locations and 
the number of multiple branch locations in each city is indicated by parentheses:  

City/State

Leased/Owned

City/State

Leased/Owned

Alabama (4)
Birmingham
Dothan
Huntsville
Opelika
Arizona (3)
Phoenix (2)
Tucson
Arkansas (2)
Little Rock
Springdale
California (8)
Bakersfield
Benicia
Fontana
La Mirada
Sacramento
San Diego
San Francisco
San Jose
Colorado (5)
Colorado Springs
Denver
Erie
Fort Collins
Greeley
Florida (8)
Fort Myers
Ft. Walton Beach
Jacksonville
Orlando
Panama City
Pompano Beach
Tallahassee
Tampa
Georgia (3)
Atlanta
Savannah
Suwannee
Idaho (2)
Boise
Coeur d’Alene
Louisiana (9)
Alexandria
Baton Rouge
Belle Chasse
Kenner
Lafayette
Lake Charles
New Orleans
Shreveport(2)
Maryland (2)
Baltimore
Forestville
Mississippi (1)
Jackson

   Leased
Leased
   Leased
Leased

   Leased (1) Owned (1)
   Owned

   Owned
   Owned

   Leased
Leased
   Leased
   Owned
   Leased
Leased
Leased
Leased

   Leased
   Owned
Leased
Leased
Leased

   Leased
Leased
  Leased
   Leased
Leased
   Leased
Leased
   Leased

   Leased
Leased
Leased

   Leased
   Leased

   Leased
   Owned
   Leased
   Owned
   Leased
   Leased
Leased
   Leased(2)

   Leased
Leased

   Leased

   Montana (2)
   Belgrade
Billings

   New Mexico (1)
Albuquerque

   Nevada (2)
   Las Vegas
   Reno
   North Carolina (5)
   Arden
   Charlotte
   Durham
Raleigh

   Winston-Salem
Oklahoma (2)
   Oklahoma City
   Tulsa

Oregon (1)
Prineville
South Carolina (3)

   Charleston
   Columbia
Greenville
Tennessee (3)
Chattanooga

   Memphis
   Nashville

Texas (20)

   Aledo
Austin
Beaumont
Bryan
   Buda

Corpus Christi
Dallas(2)
Fort Worth
Freeport
Georgetown
   Houston(2)

Katy
   Lubbock
Mesquite
Midland
   Pasadena

San Antonio
Schertz
   Utah (2)
   Salt Lake City
St. George
   Virginia (3)
Ashland
Norfolk
   Warrenton

Washington(2)

   Seattle

Lynwood

21

   Leased
   Leased

   Leased

   Leased
   Leased

   Leased
Leased
   Leased
   Leased
   Leased

   Leased
   Leased

Leased

Leased
   Leased
   Leased

   Leased
   Leased
   Leased

Leased
   Leased
Leased
Leased
Leased
   Leased
   Leased(1) Owned(1)
   Leased
Leased
Leased
   Leased(2)
   Leased
   Leased
   Leased
   Leased
   Leased
   Leased
Leased

   Leased
   Leased

   Owned
   Leased
   Owned

   Leased
Leased

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Each facility location has a branch manager who is responsible for day-to-day operations. In addition, branch operating facilities 
are typically staffed with approximately 10 to over 100 people, who may include technicians, salespeople, rental operations staff and 
parts specialists. While facility offices are typically open five days a week, we provide 24 hour, seven day per week service.

Our corporate headquarters employs approximately 337 people. Our corporate headquarters facility is on 3.1 acres of company-

owned land where we occupy a total of approximately 42,550 square feet.

Item 3.

Legal Proceedings

From time to time, we are involved in various claims and legal actions arising in the ordinary course of our business. In the 
opinion of management, after consultation with legal counsel, the ultimate disposition of these various matters will not have a material 
adverse effect on the Company’s consolidated financial position, results of operations or liquidity.

Item 4.

Mine Safety Disclosures

Not applicable.

22

  
  
PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Market Information

Our common stock, par value $0.01 per share, trades on the Nasdaq Global Market (“Nasdaq”) under the symbol “HEES.” 

Holders

As of December 31, 2019, there were 68 stockholders of record of our common stock. This does not include beneficial owners of 

our common stock whose stock is held in nominee or “street name”.

Dividends

During the years ended December 31, 2019 and 2018, the Company paid quarterly cash dividends totaling $1.10 per share in each 

year, or approximately $39.4 million and $39.3 million, respectively. The Company intends to continue to pay regular quarterly cash 
dividends; however, the declaration of any subsequent dividends is discretionary and will be subject to a final determination by the 
Board of Directors each quarter after its review of, among other things, business and market conditions.

Securities Authorized for Issuance Under Equity Compensation Plans

For certain information concerning securities authorized for issuance under our equity compensation plan, see Item 12 — Security 

Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

Performance Graph

The Performance Graph below compares the cumulative total stockholder return on H&E Equipment Services, Inc.’s common 
stock beginning on December 31, 2014 and for each subsequent quarter period end through and including December 31, 2019, with 
the cumulative returns of the Russell 2000 Index and an industry peer group selected by us. The peer group we selected is comprised 
of the following companies: URI, Toromont Industries, Ltd., Finning International, Inc., and The Ashtead Group, PLC. In our Annual 
Reports on Form 10-K for the years ended December 31, 2014 and 2015, we included within our peer group, Hertz Global Holdings, 
which previously owned Herc Holdings Inc., the then parent company of Herc Rentals Inc., Hertz’s equipment rental business. On 
July 1, 2016, Herc Holdings Inc. was separated from Hertz Global Holdings, Inc. and became an independent, publicly-traded 
corporation. Accordingly, we have excluded Herc Holdings Inc. and Hertz Global Holdings, Inc. from our industry peer group in the 
five-year Performance Graph below. 

The Performance Graph comparison assumes $100 was invested in our common stock and in each of the other indices described 

above on December 31, 2014. Dividend reinvestment has been assumed and returns have been weighted to reflect relative stock 
market capitalization. The stock performance shown on the graph below is not necessarily indicative of future price performance. 

23

 
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among H&E Equipment Services, Inc., the Russell 2000 Index,
 and a Peer Group

$200

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

12/14 3/15 6/15 9/15 12/15 3/16 6/16 9/16 12/16 3/17 6/17 9/17 12/17 3/18 6/18 9/18 12/18 3/19 6/19 9/19 12/19

H&E Equipment Services, Inc.

Russell 2000

Peer Group

*$100 invested on 12/31/14 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.

H&E Equipment Services, Inc. .....................................  $
Russell 2000 Index........................................................   
Peer Group ....................................................................   

100.00    $
100.00     
100.00     

65.64    $
95.59     
79.92     

93.52    $
115.95     
107.66     

170.96    $
132.94     
158.90     

88.99    $
118.30     
113.25     

12/31/14  

  12/31/15  

  12/31/16  

  12/31/17  

  12/31/18  

12/31/19  
151.60 
148.49 
171.48  

This stock performance information is “furnished” and shall not be deemed to be “soliciting material” or subject to Rule 14A of 

the Securities Exchange Act of 1934, as amended (the “Exchange Act”), shall not be deemed “filed” for purposes of Section 18 of the 
Exchange Act or otherwise subject to the liabilities of that section, and shall not be deemed incorporated by reference in any filing 
under the Securities Act of 1933, as amended, or the Exchange Act, whether made before or after the date of this Annual Report on 
Form 10-K and irrespective of any general incorporation by reference language in any such filing, except to the extent that we 
specifically incorporate this information by reference.

Issuer Purchases of Equity Securities

On October 12, 2019, 2,982 shares of non-vested stock that were issued in 2015 vested at $28.19 per share. The holder of those 
vested shares returned 1,562 shares of common stock to the Company during the quarter ended December 31, 2019 as payment for 
their withholding taxes. This resulted in an addition of 1,562 shares to treasury stock.

Item 6.

Selected Financial Data

The following table sets forth our selected historical consolidated financial data as of the dates and for the periods indicated. The 

selected historical consolidated statement of income data and other financial data for the years ended December 31, 2019, 2018 and 
2017 and balance sheet data as of December 31, 2019 and 2018 have been derived from our audited consolidated financial statements 
included elsewhere in this Annual Report on Form 10-K. The selected historical consolidated statement of income data and other 
financial data for the years ended December 31, 2016 and 2015 and balance sheet data as of December 31, 2017, 2016 and 2015 have 
been derived from our audited consolidated financial information not included herein. Our historical results are not necessarily 
indicative of future performance or results of operations. You should read the consolidated historical financial data together with our 
consolidated financial statements and related notes included in Item 8 of this Annual Report on Form 10-K and with Item 7—
Management’s Discussion and Analysis of Financial Condition and Results of Operations.

24

 
 
 
Statement of income data(1):
Revenues(2):

2019

For the Year Ended December 31,
2017
(Amounts in thousands, except per share amounts)

2016

2018

2015

Equipment rentals..............................................................   $
New equipment sales.........................................................    
Used equipment sales........................................................    
Parts sales ..........................................................................    
Services revenues ..............................................................    
Other..................................................................................    
Total revenues .............................................................    

766,354    $
239,091     
139,349     
123,855     
67,941     
11,775     
1,348,365     

627,181    $
262,948     
125,125     
120,454     
63,488     
39,765     
1,238,961     

508,121    $
203,301     
107,329     
114,253     
62,873     
34,142     
1,030,019     

472,086    $
196,688     
96,910     
115,989     
64,673     
31,791     
978,137     

468,918 
238,172 
118,338 
118,152 
63,954 
32,297 
1,039,831 

Cost of revenues(2):

Rental depreciation............................................................    
Rental expense ..................................................................    
Rental other .......................................................................    

New equipment sales.........................................................    
Used equipment sales........................................................    
Parts sales ..........................................................................    
Services revenues ..............................................................    
Other..................................................................................    
Total cost of revenues .................................................    

Gross profit (loss):

Equipment rentals..............................................................    
New equipment sales.........................................................    
Used equipment sales........................................................    
Parts sales ..........................................................................    
Services revenues ..............................................................    
Other..................................................................................    
Total gross profit .........................................................    
Selling, general and administrative expenses(3).......................    
Impairment of goodwill(4)........................................................    
Merger costs (net of merger breakup fee proceeds)(5).............    
Gain from sales of property and equipment, net .....................    
Income from operations ....................................................    

Other income (expense):

Interest expense(6)..............................................................    
Loss on early extinguishment of debt(7) ............................    
Other, net...........................................................................    
Total other expense, net ..............................................    
Income before provision (benefit) for income taxes ...............    
Income tax provision (benefit)(8) .............................................    
Net income ..................................................................   $

Net income per common share:

243,780     
105,079     
70,613     
419,472     
211,372     
92,021     
90,963     
21,946     
13,421     
849,195     

346,882     
27,719     
47,328     
32,892     
45,995     
(1,646)    
499,170     
311,026     
12,184     
416     
4,617     
180,161     

(68,277)    
—     
3,977     
(64,300)    
115,861     
28,650     
87,211    $

208,453     
89,520     
55,449     
353,422     
232,057     
86,052     
88,263     
21,328     
19,305     
800,427     

273,759     
30,891     
39,073     
32,191     
42,160     
20,460     
438,534     
278,298     
—     
708     
7,118     
166,646     

(63,707)    
—     
1,724     
(61,983)    
104,663     
28,040     
76,623    $

169,455     
77,706     
47,438     
294,599     
180,702     
74,132     
83,135     
21,111     
16,432     
670,111     

213,522     
22,599     
33,197     
31,118     
41,762     
17,710     
359,908     
232,784     
—     
(5,782)    
5,009     
137,915     

(54,958)    
(25,363)    
1,750     
(78,571)    
59,344     
(50,314)    
109,658    $

162,415     
71,694     
44,758     
278,867     
175,556     
66,738     
84,327     
21,839     
15,199     
642,526     

193,219     
21,132     
30,172     
31,662     
42,834     
16,592     
335,611     
228,129     
—     
—     
3,285     
110,767     

(53,604)    
—     
1,867     
(51,737)    
59,030     
21,858     
37,172    $

Basic............................................................................   $
Diluted.........................................................................   $

2.43    $
2.42    $

2.15    $
2.13    $

3.09    $
3.07    $

1.05    $
1.05    $

Weighted average common shares outstanding:

Basic............................................................................    
Diluted.........................................................................    
Dividends declared per common share outstanding................   $

35,859     
36,033     
1.10    $

35,677     
35,903     
1.10    $

35,516     
35,699     
1.10    $

35,393     
35,480     
1.10    $

162,089 
71,950 
42,335 
276,374 
212,235 
81,338 
86,255 
21,693 
16,204 
694,099 

192,544 
25,937 
37,000 
31,897 
42,261 
16,093 
345,732 
220,226 
— 
— 
2,737 
128,243 

(54,030)
— 
1,463 
(52,567)
75,676 
31,371 
44,305 

1.26 
1.25 

35,272 
35,343 
1.05  

25

 
 
 
 
 
 
   
   
   
   
 
 
 
 
   
      
      
      
      
  
   
      
      
      
      
  
   
      
      
      
      
  
 
   
   
      
      
      
      
  
   
      
      
      
      
  
   
      
      
      
      
  
   
      
      
      
      
  
2019

2018

For the Year Ended December 31,
2017
(Amounts in thousands)

2016

2015

Other financial data:
Depreciation and amortization(9) ............................................   $
Statement of cash flows:

276,337 

 $

236,366 

 $

193,245 

 $

189,697 

 $

186,457 

Net cash provided by operating activities.........................    
Net cash used in investing activities .................................    
Net cash provided by (used in) financing activities..........    

319,218 
(325,903)
4,255 

247,211 
(526,240)
129,828 

226,199 
(153,075)
85,071 

176,979 
(114,410)
(62,045)

206,620 
(101,759)
(113,563)

2019

2018

As of December 31,
2017
(Amounts in thousands)

2016

2015

14,247    $

Balance sheet data:
Cash........................................................................................   $
16,677    $
Rental equipment, net.............................................................     1,217,673      1,141,498     
Property and equipment, net...................................................    
115,121     
Operating lease right-of-use assets, net(10) .................................    
Goodwill.................................................................................    
Deferred financing costs, net(11)...................................................    
Intangible assets, net ..............................................................    
Total assets(11) .................................................................................     1,974,610      1,727,181      1,467,717      1,241,611      1,299,511 
Total debt(11) ....................................................................................     1,162,995      1,116,267     
814,070 
Operating lease right-of-use liabilities, net(10) ...........................    
Total liabilities........................................................................     1,667,091      1,470,378      1,250,924      1,098,846      1,156,923 
142,588  
Stockholders’ equity...............................................................    

130,564     
156,570   
131,442     
2,857     
32,948     

165,878    $
904,824     
101,789     

7,683    $
893,816     
105,492     

7,159 
893,393 
110,785 

105,843     
3,000     

31,197     
3,772     

31,197     
1,964     

31,197 
2,777 

142,765     

792,057     

256,803     

216,793     

945,574     

307,519     

159,265   

28,380   

(1) 
(2)

(3) 

(4)

See note 18 to the consolidated financial statements discussing segment information.
As more fully discussed in note 2 to the consolidated financial statements, we reclassified certain revenues pursuant to SEC 
Regulation S-X on a retrospective basis related to our equipment rental hauling revenue activities. Additionally, as detailed in 
our 2018 Annual Report on Form 10-K, we reclassified certain revenues in connection with our January 1, 2018 adoption of the 
Revenue from Contracts with Customers (“Topic 606”) guidance on a full retrospective transition basis. The amounts presented 
herein reflect these reclassifications for all periods presented. Revenues as presented in the above statement of income data for 
the years ended December 31, 2016 and 2015 related to our adoption of Topic 606 are unaudited. 
Stock-based compensation expense included in selling, general and administrative expenses for the years ended December 31, 
2019, 2018, 2017, 2016 and 2015 totaled $4.7 million, $4.2 million, $3.5 million, $3.0 million and $2.7 million, respectively.
During the quarter ended December 31, 2019, we recorded a non-cash impairment charge totaling $12.2 million. The 
impairment related to two of our six reporting units, New Equipment Sales and Service Revenues. See note 2 to the consolidated 
financial statements for additional information.

(5) Merger costs incurred in 2019 and 2018 related to the Company’s acquisition activities were $0.4 million and $0.7 million, 

respectively. For the year ended December 31, 2017, pursuant to the terms of our merger agreement with Neff, we received a 
$13.2 million breakup fee concurrently with Neff’s termination of the merger agreement. Related merger transaction fees totaled 
$6.5 million. Estimated merger transaction fees in 2017 related to our acquisition of CEC totaled $0.8 million, resulting in net 
proceeds of approximately $5.8 million for the year ended December 31, 2017. 
Interest expense for the periods presented is comprised of cash-pay interest (interest recorded on debt and other obligations 
requiring periodic cash payments) and non-cash pay interest (comprised of amortization of deferred financing costs and 
accretion (amortization) of note discount (premium)).

(6) 

(7)  As more fully discussed in note 9 to the consolidated financial statements, we recorded a one-time loss on the early 

extinguishment of debt in the three month period ended September 30, 2017 of approximately $25.4 million, reflecting payment 
of $12.8 million of tender premiums associated with our repurchase of the Old Notes (as defined below) and $10.5 million of 
premiums in accordance with the indenture governing the Old Notes to redeem the remaining untendered Old Notes, combined 
with the write off of approximately $2.0 million of unamortized deferred financing costs, related to the Old Notes.
(8)  On December 22, 2017, the Act was signed into law and we recorded in the fourth quarter of 2017 a one-time decrease in 

income tax expense of $66.9 million. The decrease in income tax expense is the result of the re-measurement of our deferred tax 
assets and liabilities, resulting from the decrease in the corporate statutory federal income tax rate from 35% to 21% under the 
Act. 
Excludes amortization of deferred financing costs and accretion (amortization) of note discount (premium), which are included 
in interest expense.

(9) 

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
   
   
   
   
 
 
 
 
   
      
      
      
      
  
   
   
   
 
   
   
 
   
   
   
 
(10)  As discussed in “Recent Accounting Pronouncements” in note 2 to the consolidated financial statements, we adopted Topic 842, 

on January 1, 2019.

(11)  The line items for Total debt, Total assets, and Deferred financing costs, net, have been retrospectively adjusted for 2015 to 

reflect the Company’s adoption of Accounting Standards Update No. 2015-03, Simplifying the Presentation of Debt Issuance 
Costs, which we adopted on January 1, 2016. Total debt represents the carrying amounts for the periods presented, under the 
Credit Facility, senior unsecured notes and finance (capital) leases.

27

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion summarizes the financial position of H&E Equipment Services, Inc. and its subsidiaries as of 

December 31, 2019, and its results of operations for the year ended December 31, 2019, and should be read in conjunction with the 
Selected Financial Data and our consolidated financial statements and the accompanying notes thereto included elsewhere in this 
Annual Report on Form 10-K. The following discussion contains, in addition to historical information, forward-looking statements 
that include risks and uncertainties (see discussion of “Forward-Looking Statements” included elsewhere in this Annual Report on 
Form 10-K). Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain 
factors, including those factors set forth under Item 1A—Risk Factors of this Annual Report on Form 10-K.

Background

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations.

As of February 18, 2020, we operated 93 full-service facilities throughout the Intermountain, Southwest, Gulf Coast, West Coast, 

Southeast and Mid-Atlantic regions of the United States. Our work force includes distinct, focused sales forces for our new and used 
equipment sales and rental operations, highly skilled service technicians, product specialists and regional managers. We focus our 
sales and rental activities on, and organize our personnel principally by, our four core equipment categories. We believe this allows us 
to provide specialized equipment knowledge, improve the effectiveness of our rental and sales force and strengthen our customer 
relationships. In addition, we have branch managers for each location who are responsible for managing their assets and financial 
results. We believe this fosters accountability in our business and strengthens our local and regional relationships.

Through our predecessor companies, we have been in the equipment services business for approximately 59 years. H&E L.L.C. 
was formed in June 2002 through the business combination of Head & Engquist, a wholly-owned subsidiary of Gulf Wide, and ICM. 
Head & Engquist, founded in 1961, and ICM, founded in 1971, were two leading regional, integrated equipment service companies 
operating in contiguous geographic markets. In the June 2002 transaction, Head & Engquist and ICM were merged with and into Gulf 
Wide, which was renamed H&E LLC. Prior to the combination, Head & Engquist operated 25 facilities in the Gulf Coast region, and 
ICM operated 16 facilities in the Intermountain region of the United States.

Prior to our initial public offering in February 2006, our business was conducted through H&E LLC. In connection with our 

initial public offering, we converted H&E LLC into H&E Equipment Services, Inc. In order to have an operating Delaware 
corporation as the issuer for our initial public offering, H&E Equipment Services, Inc. was formed as a Delaware corporation and 
wholly-owned subsidiary of H&E Holdings, and immediately prior to the closing of our initial public offering, on February 3, 2006, 
H&E LLC and H&E Holdings merged with and into H&E Equipment Services, Inc., which survived the reincorporation merger as the 
operating company. Effective February 3, 2006, H&E LLC and H&E Holdings no longer existed under operation of law pursuant to 
the reincorporation merger.

Effective January 1, 2018, we completed the acquisition of CEC, a privately-held company focused on non-residential 

construction equipment rentals serving the greater Denver, Colorado area out of three branch locations. Effective April 1, 2018, we 
completed the acquisition of Rental, Inc., a privately-held equipment rental and distribution company with five branch locations in 
Alabama and Florida. Effective February 1, 2019, we completed the acquisition of WRI, a privately-held equipment rental company 
with six branch locations in Central Texas. 

28

Business Segments

We have five reportable segments because we derive our revenues from five principal business activities: (1) equipment rentals; 

(2) new equipment sales; (3) used equipment sales; (4) parts sales; and (5) repair and maintenance services. These segments are based 
upon how we allocate resources and assess performance. In addition, we also have non-segmented revenues and costs that relate to 
equipment support activities.

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial equipment. We 
have a well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively manage 
the size, quality, age and composition of our rental fleet based on our analysis of key measures such as time utilization 
(which we analyze as equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental 
equipment units available for rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and 
repair costs, which we closely monitor. We maintain fleet quality through regional quality control managers and our parts 
and services operations.

New Equipment Sales. Our new equipment sales operation sells new equipment in all of our four core product categories. 
We have a retail sales force focused by equipment type that is separate from our rental sales force. Manufacturer purchase 
terms and pricing are managed by our product specialists.

Used Equipment Sales. Our used equipment sales are generated primarily from sales of used equipment from our rental 
fleet, as well as from sales of inventoried equipment that we acquire through trade-ins from our equipment customers and 
through selective purchases of high quality used equipment. Used equipment is sold by our dedicated retail sales force. 
Our used equipment sales are an effective way for us to manage the size and composition of our rental fleet and provide a 
profitable distribution channel for disposal of rental equipment.

Parts Sales. Our parts business sells new and used parts for the equipment we sell and also provides parts to our own 
rental fleet. To a lesser degree, we also sell parts for equipment produced by manufacturers whose products we neither 
rent nor sell. In order to provide timely parts and services support to our customers as well as our own rental fleet, we 
maintain an extensive parts inventory.

Services. Our services operation provides maintenance and repair services for our customers’ equipment and to our own 
rental fleet at our facilities as well as at our customers’ locations. As the authorized distributor for numerous equipment 
manufacturers, we are able to provide service to that equipment that will be covered under the manufacturer’s warranty.

Our non-segmented revenues and costs for the periods presented in the Annual Report on Form 10-K relate to equipment support 

activities that we provide, such as transportation, hauling, parts freight and damage waivers, and are not generally allocated to 
reportable segments.

You can read more about our business segments in note 18 of the consolidated financial statements in this Annual Report on Form 

10-K.

Revenue Sources

We generate all of our total revenues from our five business segments and our non-segmented equipment support activities. 

Equipment rentals and new equipment sales account for more than half of our total revenues. 

29

The pie charts below illustrate a breakdown of our revenues and gross profit for the year ended December 31, 2019 by business 

segment (see note 18 to our consolidated financial statements for further information regarding our business segments): 

Revenue by Segment
($ in millions)

Gross Profit in Segments
($ in millions)

Parts
$123.9 

Service
$67.9 

Other
$11.8 

0.9%

5.1%

9.2%

Used
Equipm ent 
$139.3

New
Equipm ent 
$239.1

56.8

10.3

17.7%

Equipm ent 
Rentals
$766.4

Service
$46.0

Parts
$32.9 

Other
$-1.6 

-0.3%

9.2%

6.6%

9.5%

5.5%

Used
Equipm ent
$47.3 
New
Equipm ent
$27.7

69.5

Equipm ent 
Rentals
$346.9

The equipment that we sell, rent and service is principally used in the construction industry, as well as by companies for 

commercial and industrial uses such as plant maintenance and turnarounds, as well as in the petrochemical and energy sectors. As a 
result, our total revenues are affected by several factors including, but not limited to, the demand for and availability of rental 
equipment, rental rates and other competitive factors, the demand for new and used equipment, the level of construction and industrial 
activities, spending levels by our customers, adverse weather conditions and general economic conditions. 

Equipment Rentals. Our rental operation primarily rents our four core types of construction and industrial equipment. We have a 
well-maintained rental fleet and our own dedicated sales force, focused by equipment type. We actively manage the size, quality, 
age and composition of our rental fleet based on our analysis of key measures such as time utilization (which we analyze as 
equipment usage based on: (1) a percentage of original equipment cost, and (2) the number of rental equipment units available for 
rent), rental rate trends and targets, rental equipment dollar utilization and maintenance and repair costs, which we closely 
monitor. We maintain fleet quality through regional quality control managers and our parts and services operations. 

New Equipment Sales. We seek to optimize revenues from new equipment sales by selling equipment through a professional in-
house retail sales force focused by product type. While sales of new equipment are impacted by the availability of equipment 
from the manufacturer, we believe our status as a leading distributor for some of our key suppliers improves our ability to obtain 
equipment. New equipment sales are an important component of our integrated model due to customer interaction and service 
contact and new equipment sales also lead to future parts and services revenues. 

Used Equipment Sales. We generate the majority of our used equipment sales revenues by selling equipment from our rental fleet. 
The remainder of our used equipment sales revenues comes from the sale of inventoried equipment that we acquire through trade-
ins from our equipment customers and selective purchases of high-quality used equipment. Our policy is not to offer specified 
price trade-in arrangements on equipment for sale. Sales of our rental fleet equipment allow us to manage the size, quality, 
composition and age of our rental fleet, and provide us with a profitable distribution channel for the disposal of rental equipment. 

Parts Sales. We generate revenues from the sale of new and used parts for equipment that we rent or sell, as well as for other 
makes of equipment. Our product support sales representatives are instrumental in generating our parts revenues. They are 
product specialists and receive performance incentives for achieving certain sales levels. Most of our parts sales come from our 
extensive in-house parts inventory. Our parts sales provide us with a relatively stable revenue stream that is generally less 
sensitive to the economic cycles that tend to affect our rental and equipment sales operations. 

Services. We derive our services revenues from maintenance and repair services to customers for their owned equipment. In 
addition to repair and maintenance on an as-needed or scheduled basis, we also provide ongoing preventative maintenance 
services to industrial customers. Our after-market service provides a high-margin, relatively stable source of revenue through 
changing economic cycles. 

30

 
Our non-segmented other revenues for the periods presented in this Annual Report on Form 10-K relate primarily to ancillary 
charges associated with equipment maintenance and repair services, and are not generally allocated to reportable segments. 

Principal Costs and Expenses

Our largest expenses are the costs to purchase the new equipment we sell, the costs associated with the used equipment we sell, 
rental expenses, rental depreciation and costs associated with parts sales and services, all of which are included in cost of revenues. 
For the year ended December 31, 2019, our total cost of revenues was approximately $849.2 million. Our operating expenses consist 
principally of selling, general and administrative (“SG&A”) expenses. For the year ended December 31, 2019, our SG&A expenses 
were $311.0 million. In addition, we have interest expense related to our debt instruments. Operating expenses and all other income 
and expense items below the gross profit line of our consolidated statements of income are not generally allocated to our reportable 
segments.

We are also subject to federal and state income taxes. Future income tax examinations by state and federal agencies could result 

in additional income tax expense based on probable outcomes of such matters.

Cost of Revenues:

Rental Depreciation. Depreciation of rental equipment represents the depreciation costs attributable to rental equipment. 

Estimated useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work platforms over a ten year 
estimated useful life, earthmoving over a five year estimated useful life with a 25% salvage value, and industrial lift trucks over a 
seven year estimated useful life. Attachments and other smaller type equipment are depreciated over a three year estimated useful life. 
We periodically evaluate the appropriateness of remaining depreciable lives assigned to rental equipment.

Rental Expense. Rental expense represents the costs associated with rental equipment, including, among other things, the cost of 
repairing and maintaining our rental equipment, property taxes on our fleet and other miscellaneous costs of owning rental equipment.

Rental Other. Rental other expenses consist primarily of equipment support activities that we provide our customers in connection 

with renting equipment, such as hauling services, damage waiver policies, environmental fees and other recovery fees. 

New Equipment Sales. Cost of new equipment sold primarily consists of the equipment cost of the new equipment that is sold, net 

of any amount of credit given to the customer towards the equipment for trade-ins.

Used Equipment Sales. Cost of used equipment sold consists of the net book value of rental equipment for used equipment sold 

from our rental fleet, the equipment costs for used equipment we purchase for sale or the trade-in value of used equipment that we 
obtain from customers in equipment sales transactions.

Parts Sales. Cost of parts sales represents costs attributable to the sale of parts directly to customers.

Services Support. Cost of services revenues represents costs attributable to service provided for the maintenance and repair of 

customer-owned equipment and equipment then on-rent by customers.

Our non-segmented other expenses include costs associated with ancillary charges associated with equipment maintenance and 

repair services.

Selling, General and Administrative Expenses:

Our SG&A expenses include sales and marketing expenses, payroll and related benefit costs, including stock compensation 

expense, insurance expenses, legal and professional fees, rent and other occupancy costs, property and other taxes, administrative 
overhead, depreciation associated with property and equipment (other than rental equipment) and amortization expense associated 
with intangible assets. These expenses are not generally allocated to our reportable segments.

Interest Expense:

Interest expense for the periods presented represents the interest on our outstanding debt instruments, including aggregate 

amounts outstanding under our revolving Credit Facility, senior unsecured notes due 2025 and our finance (capital) lease obligations, 
as well as our extinguished senior unsecured notes due 2022 (the “Old Notes”) for the periods during which such Old Notes were 
outstanding. Interest expense also includes interest on our outstanding manufacturer flooring plans payable, which are used to finance 
inventory and rental equipment purchases. Non-cash interest expense related to the amortization cost of deferred financing costs and 
the accretion/amortization of note discount/premium are also included in interest expense.

31

Principal Cash Flows

We generate cash primarily from our operating activities and, historically, we have used cash flows from operating activities, 
manufacturer floor plan financings and available borrowings under the Credit Facility as the primary sources of funds to purchase 
inventory and to fund working capital and capital expenditures, growth and expansion opportunities (see also “Liquidity and Capital 
Resources” below). Our management of our working capital is closely tied to operating cash flows, as working capital can be 
significantly impacted by, among other things, our accounts receivable activities, the level of new and used equipment inventories, 
which may increase or decrease in response to current and expected demand, and the size and timing of our trade accounts payable 
payment cycles.

Rental Fleet

A substantial portion of our overall value is in our rental fleet equipment. The net book value of our rental equipment at 

December 31, 2019 was $1.2 billion, or approximately 61.7% of our total assets. Our rental fleet as of December 31, 2019 consisted of 
43,939 units having an original acquisition cost (which we define as the cost originally paid to manufacturers) of approximately $1.9 
billion. As of December 31, 2019, our rental fleet composition was as follows (dollars in millions):

Hi-Lift or Aerial Work Platforms ...........................................   
Cranes .....................................................................................   
Earthmoving ...........................................................................   
Industrial Lift Trucks..............................................................   
Other .......................................................................................   
Total........................................................................................   

Units

28,671     
232     
5,254     
1,317     
8,465     
43,939     

% of
Total
Units

Original
Acquisition
Cost
1,223.3     
84.1     
463.2     
40.3     
131.9     
1,942.8     

% of 
Original
Acquisition
Cost

Average
Age in
Months

63.0%   
4.3%   
23.8%   
2.1%   
6.8%   
100.0%   

41.4 
59.6 
25.0 
29.9 
26.5 
36.3  

65.2%  $
0.5%   
12.0%   
3.0%   
19.3%   
100.0%  $

Determining the optimal age and mix for our rental fleet equipment is subjective and requires considerable estimates and 

judgments by management. We constantly evaluate the mix, age and quality of the equipment in our rental fleet in response to current 
economic and market conditions, competition and customer demand. The mix and age of our rental fleet, as well as our cash flows, are 
impacted by sales of equipment from the rental fleet, which are influenced by used equipment pricing at the retail and secondary 
auction market levels, and the capital expenditures to acquire new rental fleet equipment. In making equipment acquisition decisions, 
we evaluate current economic and market conditions, competition, manufacturers’ availability, pricing and return on investment over 
the estimated useful life of the specific equipment, among other things. As a result of our in-house service capabilities and extensive 
maintenance program, we believe our rental fleet is well-maintained.

The original acquisition cost of our gross rental fleet increased by approximately $179.3 million, or 10.2%, for the year ended 
December 31, 2019, largely reflective of the WRI acquired fleets, combined with increase in 2019 rental capital expenditures to meet 
customer demand. The average age of our rental fleet equipment increased by approximately 1.8 months for the year ended 
December 31, 2019. Our average rental rates for the year ended December 31, 2019 were approximately 2.1% higher than the year 
ended December 31, 2018 (see further discussion on rental rates in “Results of Operations” below).

The rental equipment mix among our four core product lines for the year ended December 31, 2019 was largely consistent with 
that of the prior year comparable period as a percentage of total units available for rent and as a percentage of original acquisition cost.

Principal External Factors that Affect our Businesses

We are subject to a number of external factors that may adversely affect our businesses. These factors, and other factors, are 
discussed below and under the heading “Forward-Looking Statements,” and in Item 1A—Risk Factors in this Annual Report on 
Form 10-K.

(cid:129)

Economic downturns. The demand for our products is dependent on the general economy, the stability of the global credit 
markets, the industries in which our customers operate or serve, and other factors. Downturns in the general economy or 
in the construction and manufacturing industries, as well as adverse credit market conditions, can cause demand for our 
products to materially decrease.

32

 
 
   
 
 
   
 
 
 
(cid:129)

(cid:129)

(cid:129)

Spending levels by customers. Rentals and sales of equipment to the construction industry and to industrial companies 
constitute a significant portion of our total revenues. As a result, we depend upon customers in these businesses and their 
ability and willingness to make capital expenditures to rent or buy specialized equipment. Accordingly, our business is 
impacted by fluctuations in customers’ spending levels on capital expenditures and by the availability of credit to those 
customers.

Adverse weather. Adverse weather in a geographic region in which we operate may depress demand for equipment in that 
region. Our equipment is primarily used outdoors and, as a result, prolonged adverse weather conditions may prohibit our 
customers from continuing their work projects. Adverse weather also has a seasonal impact in parts of our Intermountain 
region, particularly in the winter months.

Regional and Industry-Specific Activity and Trends. Expenditures by our customers may be impacted by the overall level 
of construction activity in the markets and regions in which they operate, the price of oil and other commodities and other 
general economic trends impacting the industries in which our customers and end users operate. As our customers adjust 
their activity and spending levels in response to these external factors, our rentals and sales of equipment to those 
customers will be impacted. For example, high levels of industrial activity in our Gulf Coast and Intermountain regions 
have been a meaningful driver of recent growth in our revenues. However, the decline in oil and natural gas prices and the 
related downturn in oil industry activities during fiscal years 2014, 2015 and 2016 resulted in a significant decrease in our 
new equipment sales, primarily the sale of new cranes, due to lower demand. Although oil prices have subsequently 
stabilized and improved in 2017 and into 2018, prices decreased significantly at the end of 2018 into early 2019 and we 
believe the uncertainty regarding future oil prices continues to impact customer capital expenditure decisions.

We believe that our integrated business tempers the effects of downturns in a particular segment. 

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 
States of America. The application of many accounting principles requires us to make assumptions, estimates and/or judgments that 
affect the reported amounts of assets, liabilities, revenues and expenses in our consolidated financial statements. We base our 
estimates and judgments on historical experience and other assumptions that we believe are reasonable under the circumstances. These 
assumptions, estimates and/or judgments, however, are often subjective and they and our actual results may change based on changing 
circumstances or changes in our analyses. If actual amounts are ultimately different from our estimates, the revisions are included in 
our results of operations for the period in which the actual amounts first become known. We believe the following critical accounting 
policies could potentially produce materially different results if we were to change underlying assumptions, estimates and/or 
judgments. See also note 2 to our consolidated financial statements for a summary of our significant accounting policies.

Useful Lives of Rental Equipment and Property and Equipment. We depreciate rental equipment and property and equipment over 
their estimated useful lives (generally three to ten years), after giving effect to an estimated salvage value ranging from 0% to 25% of 
cost. The useful life of rental equipment is determined based on our estimate of the period the asset will generate revenues, and the 
salvage value is determined based on our estimate of the minimum value we could realize from the asset after such period. We 
periodically review the assumptions utilized in computing rates of depreciation. We may be required to change these estimates based 
on changes in our industry or other changing circumstances. If these estimates change in the future, we may be required to recognize 
increased or decreased depreciation expense for these assets.

The amount of depreciation expense we record is highly dependent upon the estimated useful lives and the salvage values 

assigned to each category of rental equipment. Generally, we assign estimated useful lives to our rental fleet ranging from a three-year 
life, five-year life with a 25% salvage value, seven-year life and a ten-year life. Depreciation expense on our rental fleet for the year 
ended December 31, 2019 was approximately $243.8 million. For the year ended December 31, 2019, the estimated impact of a 
change in estimated useful lives for each category of equipment by two years was as follows:

Hi-Lift or
Aerial 
Work

Platforms    

Cranes

Earth-
moving

Industrial
Lift
Trucks

($ in millions)

Other

Total

Impact of 2-year change in useful life on results of
   operations for the year ended December 31, 2019
Depreciation expense for the year ended
   December 31, 2019....................................................   $
Increase of 2 years in useful life ...................................    
Decrease of 2 years in useful life..................................    

117.8    $
100.0     
150.0     

9.5    $
7.3     
11.0     

87.5    $
45.8     
106.9     

6.2    $
4.4     
7.9     

22.8    $
24.8     
22.8     

243.8 
182.3 
298.6  

33

 
 
   
   
   
   
 
 
 
 
   
      
      
      
      
      
  
For purposes of the sensitivity analysis above, we elected not to decrease the useful lives of other equipment, which are primarily 

three-year estimated useful life assets; rather, we have held the depreciation expense constant at the actual amount of depreciation 
expense. We believe that decreasing the life of the other equipment by two years is an unreasonable estimate and would potentially 
lead to the decision to expense, rather than capitalize, a significant portion of the subject asset class. In general terms, a one-year 
increase in the estimated life across all classes of our rental equipment will give rise to an approximate decrease in our annual 
depreciation expense of approximately $30.7 million. Additionally, a one-year decrease in the estimated life across all classes of our 
rental equipment (with the exception of other equipment as discussed above) will give rise to an approximate increase in our annual 
depreciation expense of approximately $27.4 million.

Another significant assumption used in our calculation of depreciation expense is the estimated salvage value assigned to our 

earthmoving equipment. Based on our recent experience, we have used a 25% factor of the equipment’s original cost to estimate its 
salvage value. This factor is subjective and subject to change in the future based upon actual results at the time we dispose of the 
equipment. A change of 5%, either increase or decrease, in the estimated salvage value would result in a change in our annual 
depreciation expense of approximately $4.3 million.

Acquisition Accounting. We have made significant acquisitions in the past and we intend to make additional acquisitions in the 

future that meet our selection criteria that solidify our presence in the contiguous regions where we operate with an objective of 
increasing our revenues, improving our profitability, entering additional attractive markets and strengthening our competitive position. 
Pursuant to Topic 350, Intangibles-Goodwill and Other, we record as goodwill the excess of the consideration transferred plus the fair 
value of any non-controlling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired. 
Such fair market value assessments require judgments and estimates that can be affected by various factors over time, which may 
cause final amounts to differ materially from original estimates. 

With the exception of goodwill, long-lived fixed assets generally represent the largest component of our acquisitions. Typically, 

the long-lived fixed assets that we acquire are primarily comprised of rental fleet equipment. Historically, virtually all of the rental 
equipment that we have acquired through business combinations have been classified as “To be Used,” rather than as “To be Sold.” 
Equipment that we acquire and classify as “To be Used” is recorded at fair value. Any significant inventories of new and used 
equipment acquired in the transaction are valued at fair value, which should approximate a market participant’s estimated selling price 
adjusted for (1) costs in the selling effort and (2) a reasonable profit allowance. 

In addition to long-lived fixed assets, we also acquire other assets and assume liabilities. These other assets and liabilities 

typically include, but are not limited to, parts inventory, accounts receivable, accounts payable and other working capital items. 
Because of their short-term nature, the fair values of these assets and liabilities generally approximate the carrying values reflected on 
the acquired entities balance sheets. However, when appropriate, we adjust these carrying values for factors such as collectibility and 
existence. The intangible assets that we have acquired generally consist primarily of the goodwill recognized. Depending upon the 
applicable purchase agreement and the particular facts and circumstances of the business acquired, we may identify other intangible 
assets, such as trade names or trademarks, non-compete agreements and customer-related intangibles (specifically, customer 
relationships). A trademark has a fair value equal to the present value of the royalty income attributable to it. The royalty income 
attributable to a trademark represents the hypothetical cost savings that are derived from owning the trademark instead of paying 
royalties to license the trademark from another owner. When specifically negotiated by the parties in the applicable purchase 
agreements, we base the value of non-compete agreements on the amounts assigned to them in the purchase agreements as these 
amounts represent the amounts negotiated in an arm’s length transaction. When not negotiated by the parties in the applicable 
purchase agreements, the fair value of non-compete agreements is estimated based on an income approach since their values are 
representative of the current and future revenue and profit erosion protection they provide. Customer relationships are generally 
valued based on an excess earnings or income approach with consideration to projected cash flows.

Goodwill. We have made acquisitions in the past that resulted in the recognition of goodwill. Goodwill is the excess of the 
consideration transferred plus the fair value of any non-controlling interest in the acquiree at the acquisition date over the fair values 
of the identifiable net assets acquired. We evaluate goodwill for impairment annually or more frequently if triggering events occur or 
other impairment indicators arise which might impair recoverability.

Application of the goodwill impairment test requires judgment, including: the identification of reporting units; assignment of 
assets and liabilities to reporting units; assignment of goodwill to reporting units; determination of the fair value of each reporting 
unit; and an assumption as to the form of the transaction in which the reporting unit would be acquired by a market participant (either 
a taxable or nontaxable transaction). Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is defined as an 
operating segment (i.e., before aggregation or combination), or one level below an operating segment (i.e., a component). A 
component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial information 
is available and segment management regularly reviews the operating results of that component. We have identified two components 
within our Rental operating segment (Equipment Rentals Component 1 and Equipment Rentals Component 2) and have determined 

34

that each of our other four operating segments (New Equipment, Used Equipment, Parts, and Service segments) represents a reporting 
unit, resulting in six total reporting units.

As of December 31, 2019, our goodwill was comprised of the following carrying values for our six reporting units (amounts in 

thousands):

Reporting Unit
Equipment Rentals Component 1 .......................................................................................................................  $
Equipment Rentals Component 2 ....................................................................................................................... 
New Equipment Sales ......................................................................................................................................... 
Used Equipment Sales ........................................................................................................................................ 
Parts Sales ........................................................................................................................................................... 
Services Revenues............................................................................................................................................... 

Total Goodwill...............................................................................................................................................  $

Carrying Value
at December 31,
2019

49,215 
62,311 
— 
8,961 
10,955 
— 
131,442  

Prior to our adoption of Accounting Standards Update (“ASU”) 2017-04, described below, Topic 350 required a two-step 
assessment to determine whether goodwill is impaired. The first step (“Step 1”) requires an entity to compare each reporting unit’s 
carrying value, including goodwill, and its fair value. If the carrying value exceeds the fair value, then the entity must perform the 
second step (“Step 2”), which is to compare the implied fair value of goodwill to its carrying value, and record an impairment charge 
for any excess of carrying value over implied fair value. An entity also has an option to perform a qualitative assessment to determine 
if the quantitative impairment test is necessary. Considerable judgment is required by management in using the qualitative approach 
under Topic 350 to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. 
During 2017 and 2018, we performed, as of October 1 of each respective year, a qualitative assessment and determined that it is more 
likely than not that the fair value of each of our reporting units is not less than its carrying value and, therefore, did not perform the 
prescribed quantitative goodwill impairment test. We considered various factors in performing the qualitative test, including 
macroeconomic conditions, industry and market considerations, the overall financial performance of our reporting units, the 
Company’s stock price and the excess amount or “cushion” between our reporting unit’s fair value and carrying value as indicated on 
our most recent quantitative assessment.

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 
Goodwill Impairment (“ASU 2017-04”) to simplify how all entities assess goodwill for impairment by eliminating Step 2 from the 
goodwill impairment test. As amended, the goodwill impairment test consists of one step comparing the fair value of a reporting unit 
with its carrying amount. An entity should recognize a goodwill impairment charge for the amount by which the carrying amount 
exceeds the reporting unit’s fair value, limited to the total amount of goodwill allocated to the reporting unit. We adopted ASU 2017-
04 as of October 1, 2019. 

We performed a Step 1 quantitative assessment of goodwill impairment as of October 1, 2019, our annual impairment testing 

date. For all reporting units, we compared the carrying values of each reporting unit, inclusive of goodwill and definite-lived 
intangible assets, to its fair value. We estimated the fair value of these reporting units by weighting results from the income approach 
and the market approach, as further described below. Based on this quantitative test, we determined that our Rental Component 1, 
Rental Component 2, Used Equipment Sales and Parts reporting units were not impaired as their respective fair values exceeded their 
respective carrying values by at least 24% or more. However, the results of the quantitative test indicated that the New Equipment 
Sales and Service Revenues reporting units were less than the carrying value of each reporting unit, resulting in a goodwill impairment 
totaling $12.2 million, or $10.7 million and $1.5 million for the New Equipment Sales and Service Revenues reporting units, 
respectively. 

The New Equipment Sales reporting unit impairment was largely due to a sharp decline in our 2019 fourth quarter new equipment 

sales revenues as over 75% of our full-year new equipment sales decline occurred in the fourth quarter. The fourth quarter new 
equipment sales decline was primarily driven by lower new crane sales, which were down 28.7%, or $12.0 million. As noted in our 
Risk Factors in this Annual Report on Form 10-K, we believe that demand for cranes is impacted by oil prices and while oil prices 
have partially recovered from their low point in 2016, there remains considerable uncertainty regarding future oil prices and this 
uncertainty impacts customer capital expenditure decisions. This fourth quarter decline in new equipment sales, combined with our 
new equipment sales revenues growth rate and operating results assumptions for the forecast period under the income approach, 
resulted in a fair value determination, that when combined with the weighted fair value of the reporting unit determined under the 
market approach, was less than the reporting unit’s carrying value as of October 1, 2019, resulting in a $10.7 million impairment 
charge.

The impairment of the Service Revenues reporting unit was largely due to our service revenues growth rate and operating results 
assumptions for the forecast period under the income approach, which resulted in a fair value determination, that when combined with 

35

 
 
 
 
 
 
 
the weighted fair value of the reporting unit determined under the market approach, was less than the reporting unit’s carrying value as 
of October 1, 2019, resulting in a $1.5 million impairment charge.

For purposes of performing the quantitative impairment test described above, we estimate the fair value of our reporting units by 
utilizing fair value techniques consistent with the income approach and market approach. When performing the income approach for 
each reporting unit, we use a discounted cash flow analysis based on our internal projected results of operations, weighted average 
cost of capital (“WACC”) and terminal value assumptions. Our cash flow projections are based on ten-year financial forecasts 
developed by management that include revenue projections, capital spending trends, and investment in working capital to support 
anticipated revenue growth. The WACC is an estimate of the overall after-tax rate of return required by equity and debt holders of a 
business enterprise and represents the expected cost of new capital likely to be used by market participants. The WACC is used to 
discount our combined future cash flows. The inputs and variables used in determining the fair value of a reporting unit require 
management to make certain assumptions regarding the impact of operating and macroeconomic changes, as well as estimates of 
future cash flows. Our estimates regarding future cash flows are based on historical experience and projections of future operating 
performance, including revenues, margins and operating expenses. We also make certain forecasts about future economic conditions, 
interest rates and other market data. Many of the factors used in assessing fair value are outside the control of management, and these 
assumptions and estimates may change in future periods. Changes in assumptions or estimates could materially affect the estimate of a 
reporting unit’s fair value, and therefore could affect the likelihood and amount of potential impairment. Under the market approach, 
we compare the reporting units to selected reasonably similar (or "guideline") publicly-traded companies. Under this method, 
valuation multiples are: (i) derived from the operating data of selected guideline companies; (ii) evaluated and adjusted based on the 
strengths and weaknesses of our reporting unit relative to the selected guideline companies; and (iii) applied to the operating data of 
our reporting unit to arrive at an indication of value. The application of the market approach results in an estimate of the price 
reasonably expected to be realized from the sale of the reporting unit.

Long-lived Assets. Our long-lived assets principally consist of rental equipment and property and equipment. We review our long-

lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be 
recoverable. In reviewing for impairment, the carrying value of such assets is compared to the estimated undiscounted future cash 
flows expected from the use of the assets and their eventual disposition. If such cash flows are not sufficient to support the asset’s 
recorded value, an impairment charge is recognized to reduce the carrying value of the asset to its estimated fair value. The 
determination of future cash flows as well as the estimated fair value of long-lived and intangible assets involves significant estimates 
and judgment on the part of management. Our estimates and assumptions may prove to be inaccurate due to factors such as changes in 
economic conditions, changes in our business prospects or other changing circumstances.

Income Taxes. The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a 

C-Corporation under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measure deferred tax 
assets and liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates. Deferred tax 
assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying 
amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted 
tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. 
The effect of a change in tax rate is recognized as income or expense in the period that includes the enactment date of that tax rate.

The Company recognizes the effect of an income tax position only if it is more likely than not (a likelihood of greater than 50%) 

that such position will be sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% 
likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. 
The Company recognizes both interest and penalties related to uncertain tax positions in net other income (expense). 

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized.

Our U.S. federal tax returns for 2016 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2013 and subsequent years.

Results of Operations

The tables included in the period-to-period comparisons below provide summaries of our revenues and gross profits for our 

business segments and non-segmented revenues for the years ended December 31, 2019, 2018 and 2017. The period-to-period 
comparisons of our financial results are not necessarily indicative of future results.

As discussed further in note 2 to these consolidated financial statements, upon our adoption of Topic 842, as of January 1, 2019 

using a transition method that allowed us not to recast prior periods, certain ancillary revenues and related cost of revenues associated 

36

with our rental activities, such as damage waiver income, environmental fees and other recovery fees, that have been historically 
presented within Other Revenues and Other Cost of Revenues, are presented within Rental Revenues and Rental Other Cost of 
Revenues beginning January 1, 2019. As a result, Rental Revenues, as presented in our consolidated statements of income in this 
Report on Form 10-K for the years ended December 31, 2018 and 2017, do not include these revenues and related cost of revenues, as 
they are included within Other Revenues and Other Cost of Revenues.

Prior to 2019 we presented hauling revenues and related costs of revenues associated with our equipment rental activities within 
Other Revenues and Other Cost of Revenues. Given the presentation changes required by Topic 842 as described above and in note 2 
to these consolidated financial statements, we reclassified equipment rental hauling revenues and related costs of revenues within 
Rental Other Revenues and Rental Other Cost of Revenues in prior periods to conform to the current period presentation. We believe 
this presentation results in a more meaningful presentation and analysis of our equipment rental activities.

The following tables (1) reconcile our Revenues, Cost of Revenues, Gross Profit and resulting gross margin for our historical 

consolidated statements of income for years ended December 31, 2018 and 2017 to the presentation in this Annual Report on Form 
10-K, reflecting the classification of rental hauling fees and related costs of revenues, and (2) reconcile our Revenues, Cost of 
Revenues, Gross Profit and resulting gross margin for the years ended December 31, 2018 and 2017 as presented in this Annual 
Report on Form 10-K to an “As Adjusted” basis (non-GAAP measures) to conform the prior year presentation to the current year 
presentation of Revenues, Cost of Revenues, and resulting gross profit and gross margin for the years ended December 31, 2019 as 
presented in this Annual Report on Form 10-K, reflecting the line item presentation changes required by Topic 842 (dollars in 
thousands). We use these non-GAAP metrics to provide further detail to evaluate the period over period performance of the Company, 
and believe these may be useful to investors for this reason. However, you should not consider them in isolation, or as substitutes for 
analysis of our results as reported under GAAP.

37

As Previously 
Reported

Reclassification 
of Hauling Fees  

As Reported 
under GAAP  

Adjustments for 
Other Rental 
Fees

As Adjusted  

Year Ended December 31, 2018

Revenues:

Equipment rentals (1)
     Rentals....................................................  $
     Rentals other .......................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total revenues....................................... 

Cost of revenues:

Rental depreciation ..................................... 
Rental expense ............................................ 
Rental other................................................. 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total cost of revenues ........................... 

Gross Profit (loss):

Rentals......................................................... 
Rentals other ............................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 

  $

592,193 
— 
592,193 
262,948 
125,125 
120,454 
63,488 
74,753 
1,238,961 

208,453 
89,520 
— 
297,973 
232,057 
86,052 
88,263 
21,328 
74,754 
800,427 

294,220 
— 
294,220 
30,891 
39,073 
32,191 
42,160 

(1)  

Total gross profit...................................  $

438,534 

  $

Gross Margin:

Rentals......................................................... 
Rentals other ............................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total gross profit................................... 

49.7% 
— 
49.7% 
11.7% 
31.2% 
26.7% 
66.4% 
— 
35.4% 

  $

— 
34,988 
34,988 
— 
— 
— 
— 

(34,988)  

— 

— 
— 
55,449 
55,449 
— 
— 
— 
— 

(55,449)  

— 

— 

(20,461)  
(20,461)  

— 
— 
— 
— 
20,461 
— 

  $

— 
-58.5% 
-58.5% 
— 
— 
— 
— 
58.5% 
— 

 $

592,193 
34,988 
627,181 
262,948 
125,125 
120,454 
63,488 
39,765 
1,238,961 

  $

— 
28,152 
28,152 
— 
— 
— 
— 

(28,152)  

— 

592,193 
63,140 
655,333 
262,948 
125,125 
120,454 
63,488 
11,613 
1,238,961 

208,453 
89,520 
55,449 
353,422 
232,057 
86,052 
88,263 
21,328 
19,305 
800,427 

294,220 
(20,461)
273,759 
30,891 
39,073 
32,191 
42,160 
20,460 
438,534 

— 
— 
6,572 
6,572 
— 
— 
— 
— 
(6,572)  
— 

— 
21,580 
21,580 
— 
— 
— 
— 

(21,580)  

— 

  $

 $

49.7%   
-58.5%   
43.6%   
11.7%   
31.2%   
26.7%   
66.4%   
51.5%   
35.4%   

— 
76.7% 
76.7% 
— 
— 
— 
— 
-76.7% 
— 

208,453 
89,520 
62,021 
359,994 
232,057 
86,052 
88,263 
21,328 
12,733 
800,427 

294,220 
1,119 
295,339 
30,891 
39,073 
32,191 
42,160 
(1,120)
438,534 

49.7%
1.8%
45.1%
11.7%
31.2%
26.7%
66.4%
-9.6%
35.4%

(1) Pursuant to SEC Regulation S-X, our equipment rental revenues, as presented in our condensed consolidated statements of income in this 
Annual Report on Form 10-K, are aggregated and presented in a single line item, “Equipment Rentals”. The above table disaggregates our 
equipment rental revenues for discussion and analysis purposes only.

38

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
  
  
 
 
  
 
 
  
 
   
 
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As Previously 
Reported

Reclassification 
of Hauling Fees  

As Reported 
under GAAP  

Adjustments for 
Other Rental 
Fees

As Adjusted  

Year Ended December 31, 2017

Revenues:

Equipment rentals (1)
     Rentals....................................................  $
     Rentals other .......................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total revenues....................................... 

Cost of revenues:

Rental depreciation ..................................... 
Rental expense ............................................ 
Rental other................................................. 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total cost of revenues ........................... 

Gross Profit (loss):

Rentals......................................................... 
Rentals other ............................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 

  $

479,016 
— 
479,016 
203,301 
107,329 
114,253 
62,873 
63,247 
1,030,019 

169,455 
77,706 
— 
247,161 
180,702 
74,132 
83,135 
21,111 
63,870 
670,111 

231,855 
— 
231,855 
22,599 
33,197 
31,118 
41,762 

(623)  

Total gross profit...................................  $

359,908 

  $

Gross Margin:

Rentals......................................................... 
Rentals other ............................................... 

New equipment sales .................................. 
Used equipment sales.................................. 
Parts sales.................................................... 
Services revenues........................................ 
Other ........................................................... 
Total gross profit................................... 

48.4% 
— 
48.4% 
11.1% 
30.9% 
27.2% 
66.4% 
-1.0% 
34.9% 

  $

— 
29,105 
29,105 
— 
— 
— 
— 

(29,105)  

— 

— 
— 
47,438 
47,438 
— 
— 
— 
— 

(47,438)  

— 

— 

(18,333)  
(18,333)  

— 
— 
— 
— 
18,333 
— 

  $

— 
-63.0% 
-63.0% 
— 
— 
— 
— 
63.0% 
— 

  $

479,016 
29,105 
508,121 
203,301 
107,329 
114,253 
62,873 
34,142 
1,030,019 

  $

— 
23,123 
23,123 
— 
— 
— 
— 

(23,123)  

— 

479,016 
52,228 
531,244 
203,301 
107,329 
114,253 
62,873 
11,019 
1,030,019 

169,455 
77,706 
47,438 
294,599 
180,702 
74,132 
83,135 
21,111 
16,432 
670,111 

231,855 
(18,333)
213,522 
22,599 
33,197 
31,118 
41,762 
17,710 
359,908 

— 
— 
4,638 
4,638 
— 
— 
— 
— 
(4,638)  
— 

— 
18,485 
18,485 
— 
— 
— 
— 

(18,485)  

— 

  $

 $

48.4%   
-63.0%   
42.0%   
11.1%   
30.9%   
27.2%   
66.4%   
51.9%   
34.9%   

— 
79.9% 
79.9% 
— 
— 
— 
— 
-79.9% 
— 

169,455 
77,706 
52,076 
299,237 
180,702 
74,132 
83,135 
21,111 
11,794 
670,111 

231,855 
152 
232,007 
22,599 
33,197 
31,118 
41,762 
(775)
359,908 

48.4%
0.3%
43.7%
11.1%
30.9%
27.2%
66.4%
-7.0%
34.9%

(1) Pursuant to SEC Regulation S-X, our equipment rental revenues, as presented in our condensed consolidated statements of income in this 
Annual Report on Form 10-K, are aggregated and presented in a single line item, “Equipment Rentals”. The above table disaggregates our 
equipment rental revenues for discussion and analysis purposes only.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2019 Compared to the Year Ended December 31, 2018

To enhance period-to-period comparability of our revenues and gross profit, the tabular information below is derived from the 

table above. Our revenues and gross profit for the year ended December 31, 2018 are presented on an “As Adjusted” basis.

Revenues.

Segment revenues:

For the Year Ended
December 31,

2019

As Adjusted    

2018

Total Dollar
Increase 
(Decrease)

Total 
Percentage 
Increase 
(Decrease)

Equipment rentals
     Rentals .....................................................................................  $
     Rentals other ............................................................................   
          Total equipment rentals ......................................................   
New equipment sales ....................................................................   
Used equipment sales....................................................................   
Parts sales......................................................................................   
Services revenues..........................................................................   
Non-Segmented other revenues .........................................................   

592,193    $
63,140     
655,333     
262,948     
125,125     
120,454     
63,488     
11,613     
Total revenues .........................................................................  $ 1,348,365    $ 1,238,961    $

694,547    $
71,807     
766,354     
239,091     
139,349     
123,855     
67,941     
11,775     

102,354     
8,667     
111,021     
(23,857)    
14,224     
3,401     
4,453     
162     
109,404     

17.3%
13.7%
16.9%
(9.1)%
11.4%
2.8%
7.0%
1.4%
8.8%

Total Revenues. Our total revenues were $1.3 billion for the year ended December 31, 2019 compared to $1.2 billion for the year 

ended December 31, 2018, an increase of $109.4 million, or 8.8%. Revenues of all reportable segments and non-segmented other 
revenues are further discussed below.

Equipment Rental Revenues. Our revenues from equipment rentals for the year ended December 31, 2019 increased $111.0 
million, or 16.9%, to $766.4 million from $655.3 million in 2018, as adjusted. The increase in equipment rental revenues was largely 
due to increased demand, combined with the impact of the WRI locations acquired on February 1, 2019.

Rentals: Rental revenues increase $102.4 million, or 17.3%, to $694.5 million for the year ended December 31, 2019 compared to 

$592.2 million for the year ended December 31, 2018, as adjusted. Rental revenues from aerial work platform equipment increased 
$56.3 million and earthmoving equipment rental revenues increased $36.7 million, while rental revenues from lift trucks increased 
$2.2 million. Other equipment rental revenues and crane rental revenues increased $13.8 million and $0.4 million, respectively, as 
compared to the prior period.  The product line equipment rental revenue fluctuations above do not include the impact of legacy WRI 
equipment rental revenues for February through April 2019 or legacy CEC and Rental Inc. equipment rental revenues for January 
through March 2018 and April through June 2018, respectively.

Our average rental rates for the year ended December 31, 2019 increased 2.1% compared to the year ended December 31, 2018. 
Our average rental rates for the year ended December 31, 2019 do not include the impact of legacy WRI equipment rental revenues for 
February through April 2019 or legacy CEC and Rental Inc. equipment rental revenues for January through March 2018 and April 
through June 2018, respectively.

Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2019 increased 0.5% to 36.3% from 35.8% in 2018. The increase in comparative rental equipment dollar 
utilization was primarily the result of the increase in equipment rental rates, combined with the mix of equipment rented, which was 
partially offset by a decrease in rental equipment time utilization. Rental equipment time utilization as a percentage of original 
equipment cost was approximately 70.4% for the year ended December 31, 2019 compared to 71.6% in the year ended December 31, 
2018, a decrease of 1.2%, largely attributable to a 3.9% decrease in time utilization in the three month period ended December 31, 
2019 compared to the three month period ended December 31, 2018.

Rentals Other: Our rentals other revenues consist primarily of equipment support activities that we provide to customers in 
connection with renting equipment, such as hauling charges, damage waiver policies, environmental and other recovery fees. Rental 
other revenues for the year ended December 31, 2019 were $71.8 million compared to $63.1 million for the year ended December 31, 
2018, as adjusted, an increase of $8.7 million, or 13.7%, primarily due to the increase in equipment rental revenues as described 
above.

40

 
 
   
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
   
      
      
      
  
     
       
       
       
 
New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2019 decreased $23.9 million, or 
9.1%, to $239.1 million from $262.9 million in 2018. This decrease, as noted below, was driven primarily by decreased sales of new 
cranes and aerial work platform equipment.

Sales of new cranes decreased $29.4 million. Sales of new aerial work platform equipment and new lift trucks decreased $2.3 

million and $1.0 million, respectively. Partially offsetting these decreases, sales of new earthmoving equipment and new other 
equipment sales increased $8.8 million and $2.4 million, respectively. The product line new equipment sales revenue fluctuations 
above do not include the impact of legacy WRI equipment rental revenues for February through April 2019 or legacy CEC and Rental 
Inc. equipment rental revenues for January through March 2018 and April through June 2018, respectively.

Used Equipment Sales Revenues. Our used equipment sales increased $14.2 million, or 11.4%, to $139.3 million for the year 

ended December 31, 2019, from $125.1 million for the same period in 2018. 

Sales of used earthmoving equipment, used lift truck equipment and other used equipment sales increased $13.6 million, $1.5 
million and $1.0 million, respectively. Partially offsetting these increases were decreases of used aerial work platform equipment and 
used cranes decreasing $1.1 million and $0.3 million, respectively. The product line used equipment sales revenue fluctuations above 
do not include the impact of legacy WRI equipment rental revenues for February through April 2019 or legacy CEC and Rental Inc. 
equipment rental revenues for January through March 2018 and April through June 2018, respectively.

Parts Sales Revenues. Our parts sales revenues increased $3.4 million, or 2.8%, to $123.9 million for the year ended 

December 31, 2019 from $120.5 million for the same period in 2018. The increase in parts sales was largely attributable to increases 
in crane parts sales, aerial work platform equipment parts sales and earthmoving equipment parts sales.

Services Revenues. Our services revenues for the year ended December 31, 2019 increased $4.5 million, or 7.0%, to $67.9 million 
from $63.5 million in the same period last year. The increase in service revenues was largely attributable to increases in cranes, aerial 
work platforms and earthmoving equipment services.

Non-Segmented Other Revenues. For the year ended December 31, 2019, our other revenues were $11.8 million, an increase of 

approximately $0.2 million, or 1.4%, from $11.6 million in 2018, as adjusted.

Gross Profit.

Segment Gross Profit:
Equipment rentals
     Rentals .....................................................................................  $
     Rentals other ............................................................................   
          Total equipment rentals ......................................................   
New equipment sales ....................................................................   
Used equipment sales....................................................................   
Parts sales......................................................................................   
Services revenues..........................................................................   
Non-Segmented other gross loss ........................................................   
Total gross profit .....................................................................  $

For the Year Ended
December 31,

2019

As Adjusted    

2018

Total Dollar
Increase 
(Decrease)

(in thousands, except percentages)

Total
Percentage
Increase 
(Decrease)

345,688    $
1,194     
346,882     
27,719     
47,328     
32,892     
45,995     
(1,646)    
499,170    $

294,220    $
1,119     
295,339     
30,891     
39,073     
32,191     
42,160     
(1,120)    
438,534    $

51,468     
75     
51,543     
(3,172)    
8,255     
701     
3,835     
(526)    
60,636     

17.5%
6.7%
17.5%
(10.3)%
21.1%
2.2%
9.1%
(47.0)%
13.8%

Total Gross Profit. Our total gross profit was $499.2 million for the year ended December 31, 2019 compared to $438.5 million 

for the year ended December 31, 2018, an increase of $60.6 million, or 13.8%. Total gross profit margin for the year ended 
December 31, 2019 was approximately 37.0%, an increase of 1.6% from the 35.4% gross profit margin for the same period in 2018. 
Gross profit and gross margin for all reportable segments and non-segmented other revenues are further described below.

Equipment Rentals Gross Profit. Our total gross profit from equipment rentals for the year ended December 31, 2019 increased 

$51.5 million, or 17.5%, to approximately $346.9 million from $295.3 million in 2018, as adjusted. 

41

 
 
   
 
 
   
 
 
 
 
 
   
   
 
 
 
 
   
      
      
      
  
   
      
      
      
  
Rentals: Rental revenue gross profit increased $51.5 million to $345.7 million for the year ended December 31, 2019 compared to 

$294.2 million for the year ended December 31, 2018, as adjusted. The increase in equipment rentals gross profit was the result of a 
$102.4 million increase in equipment rental revenues for the year ended December 31, 2019 compared to last year, which was 
partially offset by a $35.3 million increase in rental equipment depreciation expense, and $15.6 million increase in rental expenses. 
The increases are primarily due to a larger fleet size in 2019 compared to 2018 due to the WRI acquisition, organic growth and higher 
demand.  Gross profit margin on equipment rentals for the year ended December 31, 2019 was approximately 49.8% compared to 
49.7% in 2018, an increase of 0.1%. As a percentage of equipment rental revenues, rental expenses were 15.1% for both years ended 
December 31, 2019 and 2018. Depreciation expense was 35.1% of equipment rental revenues for the year ended December 31, 2019 
compared to 35.2% for the same period in 2018, a decrease of 0.1%.

Rentals Other: Our rentals other consist primarily of equipment support activities that we provide to customers in connection with 

renting equipment, such as hauling charges, damage waiver policies, environmental and other recovery fees. Rental other revenues 
gross profit for the year ended December 31, 2019 was $1.2 million compared to $1.1 million, as adjusted, for the year ended 
December 31, 2018, an increase of $0.1 million. Gross profit margin was 1.7% for the year ended December 31, 2019 compared to 
1.8%, as adjusted, for the same period last year, a decrease of 0.1%.

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2019 decreased $3.2 

million, or 10.3%, to $27.7 million compared to $30.9 million in 2018 on a decrease in total new equipment sales of $23.9 million. 
Gross profit margin on new equipment sales for the year ended December 31, 2019 was approximately 11.6%, a decrease of 0.1% 
from 11.7% in 2018.

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2019 increased 
approximately $8.3 million, or 21.1%, to $47.3 million from $39.1 million in 2018, on a used equipment sales increase of $14.2 
million. Gross profit margin on used equipment sales for the year ended December 31, 2019 was 34.0%, up 2.8% from 31.2% for the 
year ended December 31, 2018, primarily as a result of the mix of used equipment sold. 

Our used equipment sales from the rental fleet, which comprised approximately 91.5% and 89.6% of our used equipment sales for 

the years ended December 31, 2019 and 2018, respectively, were approximately 157.6% and 152.1% of net book value for the years 
ended December 31, 2019 and 2018, respectively.

Parts Sales Gross Profit. For the year ended December 31, 2019, our parts sales revenue gross profit increased $0.7 million, or 
2.2%, to $32.9 million from $32.2 million for the same period in 2018, on a $3.4 million increase in parts sales revenues. Gross profit 
margin on parts sales for the year ended December 31, 2019 was 26.6%, a decrease of 0.1% from 26.7% in the same period in 2018.

Services Revenues Gross Profit. For the year ended December 31, 2019, our services revenues gross profit increased $3.8 million, 
or 9.1%, to $46.0 million from $42.2 million for the same period in 2018, on a $4.5 million increase in services revenues. Gross profit 
margin on services revenues for the years ended December 31, 2019 and 2018 was 67.7% and 66.4%, respectively, an increase of 
1.3%, as a result of services revenues mix.

Non-Segmented Other Gross Loss. Our non-segmented other gross loss was approximately $1.6 million for the year ended 
December 31, 2019 compared to a gross loss of $1.1 million for the same period last year, a decrease of $0.5 million, as adjusted. 

Selling, General and Administrative Expenses. SG&A expenses increased $32.7 million, or approximately 11.8%, to $311.0 

million for the year ended December 31, 2019 compared to $278.3 million for the year ended December 31, 2018. 

The net increase in SG&A expenses was attributable to several factors. Employee salaries, wages, payroll taxes and related 

employee benefit and other employee expenses increased $16.8 million, primarily because of our recent acquisitions, a larger 
workforce and higher incentive compensation related to improved profitability. Facility-related expenses increased $5.3 million. Bad 
debt expense increased $3.2 million and depreciation and amortization expenses increased $2.6 million. Legal and professional fees 
increased $2.4 million and liability insurance costs increased $1.4 million.  

Our results for the year ended December 31, 2019 above included $9.8 million of incremental expenses resulting from the Rental 

Inc. and WRI acquisitions. Approximately $3.4 million of the total above increase in SG&A expenses was attributable to branches 
opened since January 1, 2018 (but excluding for this purpose branches acquired as a result of our WRI acquisition) with less than a 
full year of comparable operations in either or both of the years ended December 31, 2019 and 2018. 

As a percentage of total revenues, SG&A expenses were 23.1% for the year ended December 31, 2019 compared to 22.5% for the 

year ended December 31, 2018, an increase of 0.6%.

42

Impairment of Goodwill. Impairment of goodwill incurred in the year ended December 31, 2019 was $12.2 million. The 

impairment related to two of our six reporting units, New Equipment Sales and Service Revenues. There was no impairment of 
goodwill for the year ended December 31, 2018. See note 2 to the consolidated financial statements for additional information.  

Merger Costs (net of Merger Breakup Fee Proceeds).  Merger costs incurred in the year ended December 31, 2019 and 2018 

were approximately $0.4 million and $0.7 million, respectively.

Gain on Sales of Property and Equipment, Net. During the year ended December 31, 2019, gain on sales of property and 

equipment, net amounted to $4.6 million for the period, compared to $7.1 million for the year ended December 31, 2018, a decrease of 
$2.5 million. During the year ended December 31, 2018, we sold a parcel of company-owned land and realized a gain of 
approximately $3.7 million.

Other Income (Expense). For the year ended December 31, 2019, our net other expenses increased approximately $2.3 million to 
$64.3 million compared to $62.0 million for the same period in 2018.  Interest expense increased approximately $4.6 million to $68.3 
million for the year ended December 31, 2019 compared to $63.7 million for the year ended December 31, 2018.  Interest costs related 
to the Credit Facility increased $4.5 million for the year ended December 31, 2019 compared to the same period last year. The 
increase in Credit Facility interest costs is largely due to higher borrowings in 2019 compared to 2018, which was partially offset by a 
0.7% decrease in our average borrowing rate in 2019 compared to 2018. Other income, net, increased $2.3 million to $4.0 million for 
the year ended December 31, 2019 compared to $1.7 million for the year ended December 31, 2018, primarily attributable to proceeds 
from a favorable litigation settlement.

Income Taxes. We recorded income tax expense of $28.7 million for the year ended December 31, 2019 compared to an income 

tax expense of approximately $28.0 million for the year ended December 31, 2018. Our effective income tax rate for the year ended 
December 31, 2019 was 24.7% compared to 26.8% for the same period last year, a decrease of 2.1%.  The decrease in our effective 
tax rate is primarily due to a decrease in our state income tax rate, resulting from changes in apportionment factors and state statutory 
income tax rates. 

Based on available evidence, both positive and negative, we believe it is more likely than not that our deferred tax assets at 
December 31, 2019 are fully realizable through future reversals of existing taxable temporary differences and future taxable income.  
For the year ended December 31, 2019, we decreased our valuation allowance by $0.6 million for certain state net operating losses 
that are expected to be fully realizable.

Year Ended December 31, 2018 Compared to the Year Ended December 31, 2017

To enhance period-to-period comparability of our revenues and gross profit, the tabular information below is derived from the 
table above. Our revenues and gross profit for the years ended December 31, 2018 and 2017 are presented on an “As Adjusted” basis.

Revenues.

Segment revenues:

For the Year Ended
December 31,

2018

2017

As Adjusted  

As Adjusted  

Total
Dollar
Increase

Total
Percentage
Increase

(in thousands, except percentages)

Equipment rentals
     Rentals .....................................................................................  $
     Rentals Other ...........................................................................   
          Total equipment rentals ......................................................   
New equipment sales ....................................................................   
Used equipment sales....................................................................   
Parts sales......................................................................................   
Services revenues..........................................................................   
Non-Segmented other revenues .........................................................   

479,016    $
52,228     
531,244     
203,301     
107,329     
114,253     
62,873     
11,019     
Total revenues .........................................................................  $ 1,238,961    $ 1,030,019    $

592,193    $
63,140     
655,333     
262,948     
125,125     
120,454     
63,488     
11,613     

113,177     
10,912     
124,089     
59,647     
17,796     
6,201     
615     
594     
208,942     

23.6%
20.9%
23.4%
29.3%
16.6%
5.4%
1.0%
5.4%
20.3%

Total Revenues. Our total revenues were $1.2 billion for the year ended December 31, 2018 compared to $1.0 billion for the year 

ended December 31, 2017, an increase of $208.9 million, or 20.3%. Revenues increased for all of our reportable segments and non-
segmented other revenues and are further discussed below.

43

 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
  
   
      
      
      
  
Equipment Rental Revenues. Our total revenues from equipment rentals for the year ended December 31, 2018 increased $124.1 
million, or 23.4%, to $655.3 million from $531.2 million in 2017, as adjusted. The increase in equipment rental revenues was largely 
due to increased demand and the equipment rental revenues from our CEC and Rental Inc. locations.

Rentals. Rental revenues increased $113.2 million to $592.2 million for the year ended December 31, 2018, as adjusted, 

compared to $479.0 million for the year ended December 31, 2017, as adjusted. Rental revenues from aerial work platform equipment 
increased $66.7 million and earthmoving equipment rental revenues increased $24.3 million, while rental revenues from lift trucks 
increased $3.0 million. Partially offsetting these increases in equipment rental revenues was a $1.1 million decrease in crane rental 
revenues. The product line equipment rental revenue fluctuations above do not include the impact of legacy CEC and Rental Inc. 
equipment rental revenues by product line for the three month periods ended March 31, 2018 and June 30, 2018, respectively. 

Our average rental rates for the year ended December 31, 2018 increased 2.1% compared to the year ended December 31, 2017. 
Our average rental rates for the year ended December 31, 2018 do not include rental rate data for legacy CEC and Rental Inc. for the 
three month periods ended March 31, 2018 and June 30, 2018, respectively.

Rental equipment dollar utilization (annual rental revenues divided by the average original rental fleet equipment costs) for the 
year ended December 31, 2018 increased 0.9% to 35.8% from 34.9% in 2017. The increase in comparative rental equipment dollar 
utilization was primarily the result of the increase in equipment rental rates, combined with the mix of equipment rented, which was 
partially offset by a decrease in rental equipment time utilization. Rental equipment time utilization as a percentage of original 
equipment cost was approximately 71.6% for the year ended December 31, 2018 compared to 72.1% in the year ended December 31, 
2017, a decrease of 0.5%.

Rentals Other. Our rentals other revenues consist primarily of equipment support activities that we provide to customers in 
connection with renting equipment, such as hauling charges, damage waiver policies, environmental and other recovery fees. Rental 
other revenues for the year ended December 31, 2018 were $63.1 million, as adjusted, compared to $52.2 million for the year ended 
December 31, 2017, as adjusted, an increase of $10.9 million, or 20.9%, primarily due to the increase in equipment rental revenues as 
described above.

New Equipment Sales Revenues. Our new equipment sales for the year ended December 31, 2018 increased $59.6 million, or 
29.3%, to $262.9 million from $203.3 million in 2017. This increase, as noted below, was driven primarily by increased sales of new 
cranes and aerial work platform equipment, combined with the new equipment sales revenues from our Rental Inc. locations.

Sales of new cranes increased $44.3 million, resulting from improved crane demand. Sales of new aerial work platform 

equipment increased $13.8 million. Sales of new lift trucks and new earthmoving equipment increased $1.4 million and $1.0 million, 
respectively. Partially offsetting these increases in new equipment sales was a $3.3 million decrease in new other equipment sales. The 
product line new equipment sales revenue fluctuations above do not include the impact of legacy CEC and Rental Inc. new equipment 
sales revenues by product line for the three month periods ended March 31, 2018 and June 30, 2018, respectively.

Used Equipment Sales Revenues. Our used equipment sales increased $17.8 million, or 16.6%, to $125.1 million for the year 

ended December 31, 2018, from $107.3 million for the same period in 2017. 

Sales of used aerial work platform equipment increased $24.8 million while sales of used other equipment and used cranes 
increased $2.4 million and $1.5 million, respectively. Partially offsetting these increases in used equipment sales were a $9.6 million 
decrease in used earthmoving equipment sales and a $1.8 million decrease in used lift truck sales. The product line used equipment 
sales revenue fluctuations above do not include the impact of legacy CEC and Rental Inc. used equipment sales revenues by product 
line for the three month period ended March 31, 2018 and June 30, 2018, respectively. 

Parts Sales Revenues. Our parts sales revenues increased $6.2 million, or 5.4%, to $120.5 million for the year ended 

December 31, 2018 from $114.3 million for the same period in 2017. The increase in parts sales was largely attributable to increases 
in crane parts sales, aerial work platform equipment parts sales and earthmoving equipment parts sales, combined with parts sales 
revenues from our CEC and Rental Inc. locations.

Services Revenues. Our services revenues for the year ended December 31, 2018 increased $0.6 million, or 1.0%, to $63.5 million 

from $62.9 million in the same period last year. The increase in services revenues was primarily due to services revenues from our 
CEC and Rental Inc. locations.

Non-Segmented Other Revenues. For the year ended December 31, 2018, our other revenues were $11.6 million, an increase of 
approximately $0.6 million, or 5.4%, from $11.0 million in 2017, as adjusted. This increase was primarily driven by higher hauling 

44

revenues and damage waiver income associated with our equipment rental activities, combined with non-segmented other revenues 
from our CEC and Rental Inc. locations.

Gross Profit.

For the Year Ended
December 31,

2018

2017

As Adjusted  

As Adjusted  

Total
Dollar
Increase
(Decrease)

Total

  Percentage

Increase
(Decrease)

(in thousands, except percentages)

Segment Gross Profit:
Equipment rentals
     Rentals .....................................................................................  $
     Rentals Other ...........................................................................   
          Total equipment rentals ......................................................   
New equipment sales ....................................................................   
Used equipment sales....................................................................   
Parts sales......................................................................................   
Services revenues..........................................................................   
Non-Segmented other gross loss ........................................................   
Total gross profit .....................................................................  $

294,220    $
1,119     
295,339     
30,891     
39,073     
32,191     
42,160     
(1,120)    
438,534    $

231,855    $
152     
232,007     
22,599     
33,197     
31,118     
41,762     
(775)    
359,908    $

62,365     
967     
63,332     
8,292     
5,876     
1,073     
398     
(345)    
78,626     

26.9%
636.2%
27.3%
36.7%
17.7%
3.4%
1.0%
(44.5)%
21.8%

Total Gross Profit. Our total gross profit was $438.5 million for the year ended December 31, 2018 compared to $359.9 million 

for the year ended December 31, 2017, an increase of $78.6 million, or 21.8%. Total gross profit margin for the year ended 
December 31, 2018 was approximately 35.4%, an increase of 0.5% from the 34.9% gross profit margin for the same period in 2017. 
Gross profit and gross margin for all reportable segments and non-segmented other revenues are further described below.

Equipment Rentals Gross Profit. Our total gross profit from equipment rentals for the year ended December 31, 2018 increased 

$63.3 million, or 27.3%, to approximately $295.3 million from $232.0 million in 2017, as adjusted. 

Rentals. Rentals revenues gross profit increased $62.4 million, or 26.9%, to $294.2 million, as adjusted, for the year ended 
December 31, 2018 as compared to $231.9 million, as adjusted, for the year ended December 31, 2017. The increase in equipment 
rentals gross profit was the result of a $113.2 million increase in equipment rental revenues for the year ended December 31, 2018 
compared to last year, which was partially offset by a $38.9 million increase in rental equipment depreciation expense and an $11.9 
million increase in rental expenses. The increases in both depreciation expense and rental expenses are primarily due to a larger fleet 
size in 2018 compared to 2017. 

Gross profit margin on equipment rentals for the year ended December 31, 2018 was approximately 49.7% compared to 48.4% in 

2017, an increase of 1.3%. As a percentage of equipment rental revenues, rental expenses were 15.1% for the year ended December 
31, 2018 compared to 16.2% for the same period last year, a decrease of 1.1%, resulting primarily from the increase in equipment 
rental revenues. Depreciation expense was 35.2% of equipment rental revenues for the year ended December 31, 2018 compared to 
35.4% for the same period in 2017, a decrease of 0.2%, primarily as a result of the increase in equipment rental revenues, which was 
partially offset by the increase in depreciation expense resulting from the purchase accounting fair value step up adjustments on the 
CEC and Rental Inc. acquired rental fleets, and the mix of our equipment rental fleet.

Rentals Other. Our rentals other revenues consist primarily of equipment support activities that we provide to customers in 
connection with renting equipment, such as hauling charges, damage waiver policies, environmental and other recovery fees. Rentals 
other revenues gross profit increased $1.0 million to $1.1 million, as adjusted, for the year ended December 31, 2018 as compared to 
$0.1 million, as adjusted, for the year ended December 31, 2017.

New Equipment Sales Gross Profit. Our new equipment sales gross profit for the year ended December 31, 2018 increased $8.3 
million, or 36.7%, to $30.9 million compared to $22.6 million in 2017 on an increase in total new equipment sales of $59.6 million. 
Gross profit margin on new equipment sales for the year ended December 31, 2017 was approximately 11.7%, an increase of 0.6% 
from 11.1% in 2017, as a result of higher new crane and aerial work platform sales gross margins and the mix of new equipment sold.

Used Equipment Sales Gross Profit. Our used equipment sales gross profit for the year ended December 31, 2018 increased 
approximately $5.9 million, or 17.7%, to $39.1 million from $33.2 million in 2017 on a used equipment sales increase of $17.8 
million. Gross profit margin on used equipment sales for the year ended December 31, 2018 was 31.2%, up 0.3% from 30.9% for the 
year ended December 31, 2017, primarily as a result of the mix of used equipment sold and higher used equipment margins on used 

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
  
     
       
       
       
 
aerial work platform equipment sales.  These improved gross margins were partially offset by lower margins on sales of CEC and 
Rental Inc. used equipment, reflecting the purchase accounting fair value step up basis adjustment applied to the acquired used 
equipment inventory and rental equipment. 

Our used equipment sales from the rental fleet, which comprised approximately 89.6% and 89.7% of our used equipment sales for 

the years ended December 31, 2018 and 2017, respectively, were approximately 152.1% and 149.6% of net book value for the years 
ended December 31, 2018 and 2017, respectively.

Parts Sales Gross Profit. For the year ended December 31, 2018, our parts sales revenue gross profit increased $1.1 million, or 

3.4%, to $32.2 million from $31.1 million for the same period in 2017 on a $6.2 million increase in parts sales revenues. Gross profit 
margin on parts sales for the year ended December 31, 2018 was 26.7%, a decrease of 0.5% from 27.2% in the same period in 2017, 
as a result of the mix of parts sold.

Services Revenues Gross Profit. For the year ended December 31, 2018, our services revenues gross profit increased $0.4 million, 
or 1.0%, to $42.2 million from $41.8 million for the same period in 2017 on a $0.6 million increase in services revenues. Gross profit 
margin on services revenues for each of the years ended December 31, 2018 and 2017 was 66.4%.

Non-Segmented Other Gross Profit. Our non-segmented other gross loss was approximately $1.1 million for the year ended 
December 31, 2018 compared to a gross loss of $0.8 million for the same period last year, a decrease of $0.3 million, as adjusted.

Selling, General and Administrative Expenses. SG&A expenses increased $45.5 million, or approximately 19.6%, to $278.3 

million for the year ended December 31, 2018 compared to $232.8 million for the year ended December 31, 2017. 

The net increase in SG&A expenses was attributable to several factors. Employee salaries, wages, payroll taxes and related 
employee benefit and other employee expenses increased $30.8 million, primarily as a result of our CEC and Rental Inc. acquisitions, 
a larger workforce and higher incentive compensation related to improved profitability. Legal and professional fees increased $3.6 
million. Supply costs increased $2.0 million. Utilities costs increased $1.7 million and other facility-related expenses increased $1.8 
million. Promotional expenses increased $1.1 million. Liability insurance costs increased $0.9 million. Additionally, our results for the 
year ended December 31, 2018 also includes $3.3 million of amortization expense associated with the recognition of intangible assets 
resulting from the CEC and Rental Inc. purchase price allocations.

Approximately $4.0 million of the total increase in SG&A expenses was attributable to branches opened since January 1, 2017 

(but excluding for this purpose branches acquired as a result of our CEC and Rental Inc. acquisitions) with less than a full year of 
comparable operations in either or both of the years ended December 31, 2018 and 2017. 

As a percentage of total revenues, SG&A expenses were 22.5% for the year ended December 31, 2018 compared to 22.6% for the 

year ended December 31, 2017, a decrease of 0.1%.

Merger Costs (net of Merger Breakup Fee Proceeds).  Pursuant to the terms of our terminated 2017 merger agreement with 

Neff, we received a $13.2 million breakup fee concurrently with Neff’s termination of the merger agreement in the third quarter of 
2017. Related estimated merger transaction fees related to Neff and other acquisition-related activity for the year ended December 31, 
2017 totaled $6.7 million, resulting in estimated net proceeds of $5.8 million for the year ended December 31, 2017.  Merger costs 
incurred in the year ended December 31, 2018 were approximately $0.7 million.

Gain on Sales of Property and Equipment, Net. During the year ended December 31, 2018, we sold a parcel of company-owned 
land and realized a gain of approximately $3.7 million, resulting in total net gains on sales of property and equipment of $7.1 million 
for the period, compared to $5.0 million for the year ended December 31, 2017, an increase of $2.1 million.

Other Income (Expense). For the year ended December 31, 2018, our net other expenses decreased approximately $16.6 million 

to $62.0 million compared to $78.6 million for the same period in 2017. Included in Other Income (Expense) for the year ended 
December 31, 2017 is a $25.4 million loss on the early extinguishment of debt (see “Loss on Early Extinguishment of Debt” below). 

Interest expense increased approximately $8.7 million to $63.7 million for the year ended December 31, 2018 compared to $55.0 

million for the year ended December 31, 2017. The increase in interest expense was due to additional interest costs of $7.2 million 
associated with the upsize of our $950 million 5.625% senior unsecured notes that were issued in the third and fourth quarters of 2017 
compared to our $630 million 7% senior unsecured notes, which were retired in the third quarter of 2017. Interest costs related to the 
Credit Facility increased $1.3 million for the year ended December 31, 2018 compared to the same period last year.

46

Loss on Early Extinguishment of Debt.  We recorded a one-time loss on the early extinguishment of debt in the three month 
period ended September 30, 2017 of approximately $25.4 million, reflecting payment of $12.8 million of tender premiums associated 
with our repurchase of the Old Notes and $10.5 million of premiums in accordance with the indenture governing the Old Notes to 
redeem the remaining untendered Old Notes, combined with the write off of approximately $2.0 million of unamortized note 
premium, unaccreted note discount and unamortized deferred financing costs, related to the Old Notes.

Income Taxes. We recorded income tax expense of $28.0 million for the year ended December 31, 2018 compared to an income 

tax benefit of approximately $50.3 million for the year ended December 31, 2017. Our effective income tax rate for the year ended 
December 31, 2018 was 26.8%. 

The 2017 income tax benefit for the year ended December 31, 2017 was the result of the Act being signed into law on December 

22, 2017. Under ASC 740, the effects of changes in tax rates and laws are recognized in the period in which the new legislation is 
enacted. With respect to U.S. federal income taxes, the enactment date is the date the bill becomes law (i.e. upon presidential 
signature). Therefore, we recorded in the fourth quarter of 2017 a one-time decrease in income tax expense of $66.9 million from the 
re-measurement of our deferred tax assets and liabilities resulting from the decrease in the corporate federal income tax rate from 35% 
to 21% under the Act. Our accounting for the income tax effects of the Act has been completed.

Based on available evidence, both positive and negative, we believe it is more likely than not that our federal deferred tax assets 
at December 31, 2018 are fully realizable through future reversals of existing taxable temporary differences and future taxable income, 
and are not subject to any limitations.  For the year ended December 31, 2018, we decreased our valuation allowance by $0.1 million 
for certain state net operating losses that were utilized.

Liquidity and Capital Resources

Cash Flow from Operating Activities. For the year ended December 31, 2019, the cash provided by our operating activities was 
$319.2 million. Our reported net income of $87.2 million, when adjusted for non-cash income and expense items, such as depreciation 
and amortization (including net amortization (accretion) of note discount (premium)), deferred income taxes, non-cash operating lease 
expense, amortization of finance lease right-of-use assets, provision for losses on accounts receivable, provision for inventory 
obsolescence, stock-based compensation expense, goodwill impairment and net gains on the sale of long-lived assets, provided 
positive cash flows of $375.5 million. These cash flows from operating activities were positively impacted by a $9.2 million decrease 
in receivables. Also, prepaid expenses and other assets decreased $0.3 million. Additionally, manufacturing flooring plans payable and 
deferred compensation increased $1.5 million and $0.1 million, respectfully. Partially offsetting these positive cash flows were a $19.6 
million increase in inventories, a $43.4 million decrease in accounts payable and a $4.4 million decrease in accrued expenses and 
other liabilities.

For the year ended December 31, 2018, the cash provided by our operating activities was $247.2 million. Our reported net income 

of $76.6 million, when adjusted for non-cash income and expense items, such as depreciation and amortization (including net 
amortization (accretion) of note discount (premium)), deferred income taxes, provision for losses on accounts receivable, provision for 
inventory obsolescence, stock-based compensation expense and net gains on the sale of long-lived assets, provided positive cash flows 
of $302.9 million. These cash flows from operating activities were also positively impacted by a $7.0 increase in accounts payable and 
a $2.8 million increase in accrued expenses and other liabilities. Additionally, manufacturing flooring plans payable and deferred 
compensation increased $1.7 million and $0.1 million, respectfully. Partially offsetting these positive cash flows were a $48.2 million 
increase in inventories and a $17.8 million increase in receivables. Also, prepaid expenses and other assets increased $1.0 million and 
dividends payable increased $0.2 million.

Cash Flow from Investing Activities. For the year ended December 31, 2019, our cash provided by our investing activities was 
exceeded by our cash used in our investing activities, resulting in net cash used in our investing activities of approximately $325.9 
million. The acquisition of WRI totaled approximately $106.7 million (net of cash acquired) and purchases of rental and non-rental 
equipment totaled approximately $352.8 million, which were partially offset by proceeds from the sale of rental and non-rental 
equipment of approximately $133.6 million.

For the year ended December 31, 2018, our cash provided by our investing activities was exceeded by our cash used in our 

investing activities, resulting in net cash used in our investing activities of approximately $526.2 million. The acquisitions of CEC and 
Rental Inc. totaled approximately $196.0 million (net of cash acquired) and purchases of rental and non-rental equipment totaled 
approximately $451.6 million, which were partially offset by proceeds from the sale of rental and non-rental equipment of 
approximately $121.3 million.

47

Cash Flow from Financing Activities. For the year ended December 31, 2019, cash provided by our financing activities was $4.3 

million. Net borrowings under our Credit Facility for the year ended December 31, 2019 were $46.1 million, which was partially 
offset by dividends paid totaling $39.4 million, or $1.10 per common share, treasury stock purchases totaling approximately $1.7 
million, payments on finance lease obligations of $0.2 million and payments of deferred financing costs of $0.6 million. 

For the year ended December 31, 2018, cash provided by our financing activities was $129.8 million. Net borrowings under our 

Credit Facility for the year ended December 31, 2018 were $170.8 million, which was partially offset by dividends paid totaling $39.3 
million, or $1.10 per common share, treasury stock purchases totaling approximately $1.4 million, payments on capital lease 
obligations of $0.2 million and payments of deferred financing costs of $0.1 million. 

Senior Unsecured Notes

On August 24, 2017, we completed an offering of $750 million aggregate principal amount of 5.625% senior notes due 2025 (the 

“New Notes”) and the settlement of a cash tender offer (the “Tender Offer”) with respect to our 7% senior notes due 2022 (the “Old 
Notes”). Net proceeds, after deducting $10.3 million of estimated offering expenses, from the sale of the New Notes totaled 
approximately $739.7 million. The New Notes were issued at par and require semiannual interest payments on March 1st and 
September 1st of each year, commencing on March 1, 2018. No principal payments are due until maturity (September 1, 2025). The 
New Notes are redeemable, in whole or in part, at any time on or after September 1, 2020 at specified redemption prices plus accrued 
and unpaid interest to the date of redemption. We may redeem up to 40% of the aggregate principal amount of the New Notes before 
September 1, 2020 with the net cash proceeds from certain equity offerings. We may also redeem the New Notes prior to September 1, 
2020 at a specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption. 

On November 22, 2017, we closed on an offering of $200 million aggregate principal amount of 5.625% senior notes due 2025 

(the “Add-on Notes”) in an unregistered offering through a private placement. The Add-on Notes were priced at 104.25% of the 
principal amount. Net proceeds from the offering of the Add-on Notes, including accrued interest from August 24, 2017 totaled 
approximately $209.2 million. The Add-on Notes were issued as additional notes under an indenture dated as of August 24, 2017, 
pursuant to which we previously issued the New Notes as described above. The Add-on Notes have identical terms to, rank equally 
with and form a part of a single class of securities with the New Notes. We completed the Exchange Offer for the New Notes and the 
Add-On Notes in March 2018. 

For additional information regarding our senior unsecured notes, see note 9 to our consolidated financial statements.

Senior Secured Credit Facility

We and our subsidiaries are parties to a $750.0 million Credit Facility with Wells Fargo Capital Finance, LLC (as successor to 

General Electric Company, successor-by-merger to General Electric Capital Corporation Capital Corporation) as Agent, and the 
lenders named therein.

On December 22, 2017, we amended, extended and restated the Credit Facility by entering into the Fifth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, H&E Equipment Services (Mid-Atlantic), LLC, the other credit parties named therein, 
the lenders named therein, Wells Fargo Capital Finance, LLC, as administrative agent, the other credit parties named therein, the 
lenders named therein, and the joint lead arrangers, joint book runners, co-syndication agents and documentation agent named therein.

The Amended and Restated Credit Agreement, among other things, (i) extended the maturity date of the credit facility from 
May 21, 2019 to December 22, 2022, (ii) increased the commitments under the senior secured asset based revolver provided for 
therein from $602.5 million to $750 million, (iii) increased the uncommitted incremental revolving capacity from $150 million to 
$250 million, (iv) provided that the unused line fee margin will be either 0.375% or 0.25%, depending on the Average Revolver Usage 
(as defined in the Amended and Restated Credit Agreement) of the borrowers, (v) lowered the interest rate (a) in the case of base rate 
revolving loans, to the base rate plus an applicable margin of 0.50% to 1.00% depending on the Average Availability (as defined in 
the Amended and Restated Credit Agreement) and (b) in the case of LIBOR revolving loans, to LIBOR (as defined in the Amended 
and Restated Credit Agreement) plus an applicable margin of 1.50% to 2.00%, depending on the Average Availability, (vi) lowered 
the margin applicable to the letter of credit fee to between 1.50% and 2.00%, depending on the Average Availability, and 
(vii) permitted, subject to certain conditions, an unlimited amount of Permitted Acquisitions, Restricted Payments and prepayments of 
Indebtedness (in each case, as defined in the Amended and Restated Credit Agreement).

On February 1, 2019, we further amended and extended the Amended and Restated Credit Agreement with the First Amendment 

to the Fifth Amended and Restated Credit Agreement (the “First Amendment”) by and among the Company, Great Northern 
Equipment, Inc., H&E Equipment Services (California), LLC, H&E Equipment Services (Mid-Atlantic), LLC, the other credit parties 
named therein, the lenders named therein, Wells Fargo Capital Finance, LLC, as administrative agent, the other credit parties named 

48

therein, the lenders named therein, and the joint lead arrangers, joint book runners, co-syndication agents and documentation agent 
named therein.

The First Amendment, among other things, (i) extends the maturity date of the credit facility from December 22, 2022 to February 

1, 2024, and (ii) lowers the interest rate in the case of LIBOR revolving loans, to LIBOR plus an applicable margin of 1.25% to 
1.75%, depending on the Average Availability and (iii) lowers the interest rate in the case of Base Rate loans, to the Base Rate (as 
defined in the Amended and Restated Credit Agreement) plus an applicable margin of 0.25% to 0.75%, depending on the Average 
Availability.

The Amended and Restated Credit Agreement continues to provide for, among other things, a $30 million letter of credit sub-

facility, and a guaranty by certain of the Company’s subsidiaries of the obligations under the Credit Facility. In addition, the Credit 
Facility remains secured by substantially all of the assets of the Company and certain of its subsidiaries.

At December 31, 2019, we had total borrowings under the Credit Facility of $216.9 million and we could borrow up to $525.4 

million and remain in compliance with the debt covenants under the Company’s credit facility. At February 18, 2020, we had $559.4 
million of available borrowings under our Credit Facility, net of a $7.7 million outstanding letter of credit.

Cash Requirements Related to Operations

Our principal sources of liquidity have been from cash provided by operating activities and the sales of new, used and rental fleet 

equipment, proceeds from the issuance of debt, and borrowings available under the Credit Facility. Our principal uses of cash have 
been to fund operating activities and working capital (including new and used equipment inventories), purchases of rental fleet 
equipment and property and equipment, fund payments due under facility operating leases and manufacturer flooring plans payable, 
fund acquisitions and to meet debt service requirements. In the future, we may pursue additional strategic acquisitions and seek to 
open new start-up locations. We anticipate that the above described uses will be the principal demands on our cash in the future.

The amount of our future capital expenditures will depend on a number of factors including general economic conditions and 

growth prospects. Our gross rental fleet capital expenditures for the year ended December 31, 2019 were approximately $349.1 
million, including $39.5 million of non-cash transfers from new and used equipment to rental fleet inventory. Our gross property and 
equipment capital expenditures for the year ended December 31, 2019 were $43.1 million. In response to changing economic 
conditions, we believe we have the flexibility to modify our capital expenditures by adjusting them (either up or down) to match our 
actual performance.

To service our debt, we will require a significant amount of cash. Our ability to pay interest and principal on our indebtedness 

(including the New Notes and the Add-on Notes, the Credit Facility and our other indebtedness), will depend upon our future 
operating performance and the availability of borrowings under the Credit Facility and/or other debt and equity financing alternatives 
available to us, which will be affected by prevailing economic conditions and conditions in the global credit and capital markets, as 
well as financial, business and other factors, some of which are beyond our control. Based on our current level of operations and given 
the current state of the capital markets, we believe our cash flow from operations, available cash and available borrowings under the 
Credit Facility will be adequate to meet our future liquidity needs for the foreseeable future. As of February 18, 2020, we had $559.4 
million of available borrowings under the Credit Facility, net of a $7.7 million outstanding letter of credit.

We cannot provide absolute assurance that our future cash flow from operating activities will be sufficient to meet our long-term 

obligations and commitments. If we are unable to generate sufficient cash flow from operating activities in the future to service our 
indebtedness and to meet our other commitments, we will be required to adopt one or more alternatives, such as refinancing or 
restructuring our indebtedness, selling material assets or operations or seeking to raise additional debt or equity capital. Given current 
economic and market conditions, including the significant disruptions in the global capital markets, we cannot assure investors that 
any of these actions could be effected on a timely basis or on satisfactory terms or at all, or that these actions would enable us to 
continue to satisfy our capital requirements. In addition, our existing debt agreements, including the Credit Facility and the indenture 
governing the New Notes and the Add-on Notes, as well as any future debt agreements, contain or may contain restrictive covenants, 
which may prohibit us from adopting any of these alternatives. Our failure to comply with these covenants could result in an event of 
default which, if not cured or waived, could result in the acceleration of all of our debt.

Quarterly Dividend

On each of February 8, 2019, May 10, 2019, August 14, 2019 and November 12, 2019, the Company announced a quarterly 
dividend of $0.275 per share to stockholders of record, which were paid on March 8, 2019, June 14, 2019, September 13, 2019 and 
December 13, 2019, respectively, totaling approximately $39.4 million. On February 14, 2020, the Company announced a quarterly 
dividend of $0.275 per share to stockholders of record as of the close of business on February 28, 2020, which is to be paid on 
March 13, 2020. 

49

The Company intends to continue to pay regular quarterly cash dividends; however, the declaration of any subsequent dividends 

is discretionary and will be subject to a final determination by the Board of Directors each quarter after its review of, among other 
things, business and market conditions.

Certain Information Concerning Off-Balance Sheet Arrangements

An off-balance sheet arrangement is any transaction, agreement or other contractual arrangement involving an unconsolidated 
entity under which a company has (1) made guarantees, (2) a retained or a contingent interest in transferred assets, (3) an obligation 
under derivative instruments classified as equity or (4) any obligation arising out of a material variable interest in an unconsolidated 
entity that provides financing, liquidity, market risk or credit risk support to the Company, or that engages in leasing, hedging or 
research and development arrangements with the Company.

We have no off-balance sheet arrangements as described above. Further, we do not have any relationships with unconsolidated 

entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have 
been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. We 
are, therefore, not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such 
relationships. We have also evaluated our relationships with related parties and determined that none of the related party interests 
represent variable interest entities pursuant to Topic 810, Consolidation.

In the normal course of our business activities, we may lease real estate, rental equipment and non-rental equipment under 

operating leases. See “Contractual and Commercial Commitments” below.

Contractual and Commercial Commitments

Our contractual obligations and commercial commitments principally include obligations associated with our outstanding 

indebtedness and interest payments as of December 31, 2019. 

950,000    $
Senior unsecured notes payable .............................................  $
325,079     
Interest payments on senior unsecured notes (1) ...................   
216,879     
Credit Facility (2) ...................................................................   
37,340     
Interest payments on Credit Facility (1) (2) ...........................   
585     
Finance lease right-of-use liabilities (3).................................   
222,915     
Operating lease right-of-use liabilities (4) .............................   
Other long-term obligations (5)..............................................   
25,201     
Total contractual cash obligations..........................................  $ 1,777,999    $

Total

2020

  2023-2024  

  Thereafter  

Payments Due by Year
  2021-2022  
(Amounts in thousands)
—    $
106,875     
—     
18,282     
315     
43,180     
13,543     
182,195    $

—    $
53,438     
—     
9,141     
270     
21,697     
11,658     
96,204    $

—    $
106,875     
216,879     
9,917     
—     
43,246     
—     

950,000 
57,891 
— 
— 
— 
114,792 
— 
376,917    $ 1,122,683  

(1)

Future interest payments are calculated based on the assumption that all debt remains outstanding until maturity. Interest 
on the Credit Facility assumes the interest rate in effect at December 31, 2019 and includes unused commitment fees.  

(2)  As described in further detail elsewhere in this Annual Report on Form 10-K, our Credit Facility was amended on 

(3)

(4)

February 1, 2019. 
This includes a real estate finance lease for which the related liability has been recorded (including interest) at the present 
value of future minimum lease payments due under the leases.
This includes total minimum operating lease rental payments having initial or remaining non-cancelable lease terms 
longer than one year, including interest.

(5) Represents amounts due on manufacturer flooring plans payable, which are used to finance certain purchases of new 

equipment inventory and rental equipment.

As of December 31, 2019, we had standby letters of credit issued under our Credit Facility totaling $7.7 million that expire in 

May 2020. The Company expects to renew those letters of credit under similar terms upon their expiration.

Inflation

Although we cannot accurately anticipate the effect of inflation on our operations, we believe that inflation has not had for the 

three most recent fiscal years ended, and is not likely in the foreseeable future to have, a material impact on our results of operations.

50

 
 
 
 
 
 
 
 
 
 
 
 
Acquisitions and Start-up Facilities

We periodically engage in evaluations of potential acquisitions and start-up facilities. We intend to continue to evaluate and 
pursue, on an opportunistic basis, acquisitions which meet our selection criteria, and we are focused on identifying and acquiring 
rental companies to complement our existing business, broaden our geographic footprint, and increase our density in existing markets. 

Effective January 1, 2018, we completed the acquisition of CEC, a privately-held company focused on non-residential 

construction equipment rentals serving the greater Denver, Colorado area out of three branch locations. Effective April 1, 2018, we 
completed the acquisition of Rental Inc., an equipment rental and distribution company with five branch locations in Alabama and 
Florida. Effective February 1, 2019, we completed the acquisition of WRI, an equipment rental company with six branch locations in 
Central Texas.  

The success of our growth strategy depends, in part, on selecting strategic acquisition candidates at attractive prices and 
identifying strategic start-up locations. We expect to face competition for acquisition candidates, which may limit the number of 
acquisition opportunities and lead to higher acquisition costs. We may not have the financial resources necessary to consummate any 
acquisitions or to successfully open any new facilities in the future or the ability to obtain the necessary funds on satisfactory terms. 
For further information regarding our risks related to acquisitions, see Item 1A – Risk Factors of this Annual Report on Form 10-K.

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

Our earnings may be affected by changes in interest rates since interest expense on the Credit Facility is currently calculated 
based upon (a) the index rate plus an applicable margin of 0.25% to 0.75%, depending on the Average Availability (as defined in the 
Credit Facility), in the case of index rate revolving loans and (b) LIBOR plus an applicable margin of 1.25% to 1.75%, depending on 
the Average Availability (as defined in the Credit Facility), in the case of LIBOR revolving loans.

At December 31, 2019, we had outstanding borrowings under the Credit Facility totaling $216.9 million. A 1.0% increase in the 
interest rate on the Credit Facility would result in an increase of approximately $2.2 million in interest expense on an annualized basis. 
At February 18, 2020, we had borrowings outstanding totaling $182.8 million, with $559.4 million of available borrowings, net of 
$7.7 million of outstanding letters of credit.  We did not have significant exposure to changing interest rates as of December 31, 2019 
on the fixed-rate senior unsecured notes.  Historically, we have not engaged in derivatives or other financial instruments for trading, 
speculative or hedging purposes, though we may do so from time to time if such instruments are available to us on acceptable terms 
and prevailing market conditions are accommodating.

51

Item 8.

Financial Statements and Supplementary Data

Index to consolidated financial statements of H&E Equipment Services, Inc. and Subsidiaries

See note 17 to the consolidated financial statements for summarized quarterly financial data.

Report of Independent Registered Public Accounting Firm .........................................................................................................
Consolidated Balance Sheets as of December 31, 2019 and 2018................................................................................................
Consolidated Statements of Income for the years ended December 31, 2019, 2018 and 2017 ....................................................
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019, 2018 and 2017 ..............................
Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 2017..............................................
Notes to Consolidated Financial Statements .................................................................................................................................

Page

53
55
56
57
58
60

52

Report of Independent Registered Public Accounting Firm 

Shareholders and Board of Directors 
H&E Equipment Services, Inc.
Baton Rouge, Louisiana

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of H&E Equipment Services, Inc. (the “Company”) and subsidiaries 
as of December 31, 2019 and 2018, the related consolidated statements of income, stockholders’ equity, and cash flows for each of the 
three years in the period ended December 31, 2019, and the related notes and schedule (collectively referred to as the “consolidated 
financial  statements”).  In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial 
position of the Company at December 31, 2019 and 2018, and the results of its operations and its cash flows for each of the three years 
in the period ended December 31, 2019, in conformity with accounting principles generally accepted in the United States of America.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States) 
(“PCAOB”), the Company's internal control over financial reporting as of December 31, 2019, based on criteria established in Internal 
Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission 
(“COSO”) and our report dated February 20, 2020, expressed an unqualified opinion thereon..

Adoption of New Accounting Standard

As discussed on Notes 2 and 11 to the consolidated financial statements, the Company changed its method of accounting for leases in 
the year ended December 31, 2019 due to the adoption of ASU No. 2016-02, Leases, and the associated amendments (Topic 842), 
using the modified retrospective method.

Basis for Opinion

These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an 
opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the 
Public  Company  Accounting  Oversight  Board  (United  States)  (“PCAOB”)  and  are  required  to  be  independent  with  respect  to  the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange 
Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to 
error or fraud.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  consolidated  financial  statements, 
whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test 
basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the 
accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the 
consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements 
that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are 
material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The 
communication of the critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a 
whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on 
the accounts or disclosures to which it relates.

53

Goodwill Impairment Assessment   

As  described  in  Note  2  to  the  consolidated  financial  statements,  the  Company  has  recognized  goodwill  of  approximately  $131.4 
million  as  of  December  31,  2019.    On  October  1,  2019,  the  Company  performed  its  annual  impairment  test  by  comparing  the  fair 
value of its reporting units to the carrying value, and recognized impairment for certain reporting units for the excess of the carrying 
value  over  the  fair  value.  A  combination  of  the  income  and  the  market  approaches  were  used  to  estimate  the  fair  value  of  the 
Company’s reporting units.

We identified management’s judgments used in the income approach in estimating the fair value of certain reporting units as a critical 
audit  matter.  Significant  judgments  are  required  by  management  to  develop  assumptions  used  in  the  discounted  cash  flow  analysis 
including internally projected results of operations, the weighted average cost of capital (“WACC”), and the terminal value growth 
rate. Auditing these elements involved especially challenging auditor judgment due to the nature and extent of audit effort required in 
performing  procedures,  and  evaluating  audit  evidence  obtained,  related  to  management’s  assumptions,  including  the  use  of 
professionals with specialized skill and knowledge to assist in performing these procedures.

The primary procedures we performed to address this critical audit matter included: 

•

•

•

Evaluating  the  reasonableness  of  management’s  assumptions  used  in  the  Company’s  discounted  cash  flow  analysis, 
including evaluating whether the internally projected results of operations were reasonable considering the historical 
performance  of  the  reporting  units,  consistency  with  industry  data,  and  consistency  with  evidence  obtained  through 
other areas of the audit. 

Testing the completeness, accuracy and relevance of the underlying data used in the discounted cash flow analysis. 

Utilizing personnel with specialized skill and knowledge in valuation to assist in evaluating the Company’s discounted 
cash flow analysis and certain significant assumptions, including reviewing internally projected results of operations to 
ensure the WACC adequately captures the conditions present in the projections, as well as comparison of growth rates 
and internally projected results of operations to historical measures, and those of other market participants.

/s/ BDO USA, LLP

We have served as the Company's auditor since 2004.

Dallas, Texas

February 20, 2020

54

 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31,

Assets

Cash ..................................................................................................................................   $
Receivables, net of allowance for doubtful accounts of $5,236 and $4,094, 
   respectively ....................................................................................................................  
Inventories, net of reserves for obsolescence of $331 and $368, respectively .................  
Prepaid expenses and other assets ....................................................................................  
Rental equipment, net of accumulated depreciation of $676,376 and $582,520,
   respectively ....................................................................................................................  
Property and equipment, net of accumulated depreciation and amortization
   of $156,782 and $142,662, respectively ........................................................................  
Operating lease right-of-use assets, net of accumulated amortization of $11,197 ...........  
Finance lease right-of-use assets, net of accumulated amortization of $2,051.................  
Deferred financing costs, net of accumulated amortization of $14,419 and
   $13,717, respectively .....................................................................................................  
Intangible assets, net of accumulated amortization of $6,952 and $3,320,
   respectively ....................................................................................................................  
Goodwill ...........................................................................................................................  

Total assets ..................................................................................................................   $

Liabilities and Stockholders’ Equity

Liabilities:

2019
2018
(Amounts in thousands, except
share amounts)

14,247    $

16,677 

192,204   
85,478   
10,262   

201,556 
104,598 
10,508 

1,217,673   

1,141,498 

130,564   
156,570   
365   

115,121 
— 
— 

2,857   

3,000 

32,948   
131,442   
1,974,610    $

28,380 
105,843 
1,727,181 

Amounts due on senior secured credit facility..................................................................   $
Accounts payable..............................................................................................................  
Manufacturer flooring plans payable................................................................................  
Accrued expenses payable and other liabilities ................................................................  
Dividends payable.............................................................................................................  
Senior unsecured notes, net of unaccreted discount of $2,691 and $3,168
   and deferred financing costs of $1,743 and $2,052, respectively..................................  
Operating lease right-of-use liabilities..............................................................................  
Finance lease right-of-use liabilities .................................................................................  
Capital leases payable.......................................................................................................  
Deferred income taxes ......................................................................................................  
Deferred compensation payable........................................................................................  
Total liabilities.............................................................................................................  

216,879    $
58,853   
25,201   
78,382   
171   

945,566   
159,265   
550   
—   
180,126   
2,098   
1,667,091   

170,761 
101,840 
23,666 
73,371 
132 

944,780 
— 
— 
726 
153,113 
1,989 
1,470,378 

Commitments and Contingencies (Note 13)
Stockholders’ equity:

Preferred stock, $0.01 par value, 25,000,000 shares authorized; no shares issued ..........  
Common stock, $0.01 par value, 175,000,000 shares authorized; 39,921,838 and
   39,748,562 shares issued at December 31, 2019 and 2018, respectively, and
   35,848,089 and 35,733,569 shares outstanding at December 31, 2019 and
   2018, respectively ..........................................................................................................  
Additional paid-in capital .................................................................................................  
Treasury stock at cost, 4,073,749 and 4,014,993 shares of common stock held at
   December 31, 2019 and 2018, respectively...................................................................  
Retained earnings..............................................................................................................  
Total stockholders’ equity ...........................................................................................  
Total liabilities and stockholders’ equity ....................................................................   $

—   

— 

398   
235,844   

(64,783)  
136,060   
307,519   
1,974,610    $

396 
231,174 

(63,099)
88,332 
256,803 
1,727,181  

The accompanying notes are an integral part of these consolidated statements.

55

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31,

2019
2017
2018
(Amounts in thousands, except per share amounts)

Revenues:

Equipment rentals.........................................................................................  $
New equipment sales....................................................................................   
Used equipment sales ...................................................................................   
Parts sales .....................................................................................................   
Services revenues .........................................................................................   
Other .............................................................................................................   
Total revenues .........................................................................................   

766,354    $
239,091     
139,349     
123,855     
67,941     
11,775     
1,348,365     

627,181    $
262,948     
125,125     
120,454     
63,488     
39,765     
1,238,961     

508,121 
203,301 
107,329 
114,253 
62,873 
34,142 
1,030,019 

Cost of revenues:

Rental depreciation.......................................................................................   
Rental expense..............................................................................................   
Rental other ..................................................................................................   

New equipment sales....................................................................................   
Used equipment sales ...................................................................................   
Parts sales .....................................................................................................   
Services revenues .........................................................................................   
Other .............................................................................................................   
Total cost of revenues .............................................................................   
Gross profit .............................................................................................   
Selling, general and administrative expenses ....................................................   
Impairment of goodwill .....................................................................................   
Merger costs (net of merger breakup fee proceeds)...........................................   
Gain from sales of property and equipment, net................................................   
Income from operations ..........................................................................   

Other income (expense):

Interest expense ............................................................................................   
Loss on early extinguishment of debt...........................................................   
Other, net ......................................................................................................   
Total other expense, net ..........................................................................   
Income before provision (benefit) for income taxes..........................................   
Provision (benefit) for income taxes..................................................................   
Net income ..............................................................................................  $

Net income per common share:

Basic........................................................................................................  $
Diluted.....................................................................................................  $

Weighted average common shares outstanding:

Basic........................................................................................................   
Diluted.....................................................................................................   
Dividends declared per common share outstanding ..........................................  $

243,780     
105,079     
70,613     
419,472     
211,372     
92,021     
90,963     
21,946     
13,421     
849,195     
499,170     
311,026     
12,184     
416     
4,617     
180,161     

(68,277)    
—     
3,977     
(64,300)    
115,861     
28,650     
87,211    $

2.43    $
2.42    $

35,859     
36,033     
1.10    $

208,453     
89,520     
55,449     
353,422     
232,057     
86,052     
88,263     
21,328     
19,305     
800,427     
438,534     
278,298     
—     
708     
7,118     
166,646     

(63,707)    
—     
1,724     
(61,983)    
104,663     
28,040     
76,623    $

2.15    $
2.13    $

35,677     
35,903     
1.10    $

169,455 
77,706 
47,438 
294,599 
180,702 
74,132 
83,135 
21,111 
16,432 
670,111 
359,908 
232,784 
— 
(5,782)
5,009 
137,915 

(54,958)
(25,363)
1,750 
(78,571)
59,344 
(50,314)
109,658 

3.09 
3.07 

35,516 
35,699 
1.10  

The accompanying notes are an integral part of these consolidated statements.

56

 
 
 
 
 
 
 
 
 
 
 
   
      
      
  
   
      
      
  
 
   
   
      
      
  
   
      
      
  
   
      
      
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017
(Amounts in thousands, except share amounts)

Balances at December 31, 2016 ...........................    39,496,759    $

394    $ 223,544    $ (60,966)   $

(20,207)   $ 142,765 

Common Stock

Shares
Issued

  Amount

Additional
Paid-in
Capital

Treasury
Stock

Retained
Earnings
(Accumulated
Deficit)

Total
Stockholders’
Equity

—     
—     

—     

127,014     

—     
—     

—     

1     

—     
3,526     

—     
—     

881     
—     

881 
3,526 

—     

—     

—     

(39,255)    

(39,255)

—     

—     

1 

Cumulative effect adjustment for previously 
   unrecognized excess tax benefits pursuant 
   to the adoption of ASU 2016-09..................   
Stock-based compensation..............................   
Cash dividends on common stock ($1.10 
   per share)......................................................   
Issuances of non-vested restricted common 
   stock, net of restricted stock forfeitures.......   
Repurchases of 37,565 shares of restricted 
   common stock ..............................................   
Net income......................................................   

Stock-based compensation..............................   
Cash dividends declared on common stock 
   ($1.10 per share) ..........................................   
Issuances of non-vested restricted common 
   stock, net of restricted stock forfeitures.......   
Repurchases of 37,805 shares of restricted 
   common stock ..............................................   
Net income......................................................   

Cumulative effect adjustment for Finance 
   Lease pursuant to the adoption of 
   ASC 842.......................................................   
Stock-based compensation..............................   
Cash dividends declared on common stock 
   ($1.10 per share) ..........................................   
Issuances of non-vested restricted common 
   stock, net of restricted stock forfeitures.......   
Repurchases of 58,756 shares of restricted 
   common stock ..............................................   
Net income......................................................   

—     
—     
Balances at December 31, 2017 ...........................    39,623,773     
—     

—     
—     
395     
—     

—     
—     
227,070     
4,214     

(783)    
—     
(61,749)    
—     

—     
109,658     
51,077     
—     

(783)
109,658 
216,793 
4,214 

—     

—     

—     

—     

(39,368)    

(39,368)

124,789     

1     

(110)    

—     

—     

(109)

—     
—     
Balances at December 31, 2018 ...........................    39,748,562     

—     
—     
396     

—     
—     
231,174     

(1,350)    
—     
(63,099)    

—     
76,623     
88,332     

(1,350)
76,623 
256,803 

—     
—     

—     

173,276     

—     
—     

—     

2     

—     
4,670     

—     
—     

(56)    
—     

(56)
4,670 

—     

—     

—     

(39,427)    

(39,427)

—     

—     

2 

—     
—     
Balances at December 31, 2019 ...........................    39,921,838    $

(1,684)    
—     
—     
—     
—     
—     
398    $ 235,844    $ (64,783)   $

—     
(1,684)
87,211     
87,211 
136,060    $ 307,519  

The accompanying notes are an integral part of these consolidated statements.

57

 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31,

Cash flows from operating activities:
Net income .........................................................................................................  $
Adjustments to reconcile net income to net cash provided
   by operating activities:

Depreciation and amortization of property and equipment..........................   
Depreciation of rental equipment .................................................................   
Amortization of intangible assets .................................................................   
Amortization of deferred financing costs .....................................................   
Accretion of note discount, net of premium amortization............................   
Non-cash operating lease expense................................................................   
Amortization of finance lease right-of-use assets ........................................   
Provision for losses on accounts receivable .................................................   
Provision for inventory obsolescence...........................................................   
Deferred income taxes..................................................................................   
Stock-based compensation expense .............................................................   
Impairment of goodwill................................................................................   
Loss on early extinguishment of debt...........................................................   
Gain from sales of property and equipment, net ..........................................   
Gain from sales of rental equipment, net .....................................................   
Changes in operating assets and liabilities, net of acquisitions:

Receivables .............................................................................................   
Inventories...............................................................................................   
Prepaid expenses and other assets...........................................................   
Accounts payable ....................................................................................   
Manufacturer flooring plans payable ......................................................   
Accrued expenses payable and other liabilities ......................................   
Deferred compensation payable..............................................................   
Net cash provided by operating activities .........................................   

Cash flows from investing activities:

Acquisition of businesses, net of cash acquired ...........................................   
Purchases of property and equipment ..........................................................   
Purchases of rental equipment......................................................................   
Proceeds from sales of property and equipment ..........................................   
Proceeds from sales of rental equipment......................................................   
Net cash used in investing activities .......................................................   

Cash flows from financing activities:

Purchases of treasury stock ..........................................................................   
Borrowings on senior secured credit facility................................................   
Payments on senior secured credit facility ...................................................   
Principal payments on senior unsecured notes due 2022 .............................   
Costs paid to tender and redeem senior unsecured notes due 2022 .............   
Proceeds from issuance of senior unsecured notes due 2025.......................   
Payments of deferred financing costs...........................................................   
Dividends paid..............................................................................................   
Payments of finance lease obligations..........................................................   
Payments of capital lease obligations...........................................................   
Net cash provided by financing activities ...............................................   
Net increase (decrease) in cash ..........................................................................   
Cash, beginning of year .....................................................................................   
Cash, end of year................................................................................................  $

2019

2018
(Amounts in thousands)

2017

87,211    $

76,623    $

109,658 

28,425     
243,780     
4,132     
1,010     
477     
11,680     
163     
5,793     
152     
27,013     
4,670     
12,184     
—     
(4,617)    
(46,613)    

9,222     
(19,637)    
267     
(43,358)    
1,535     
(4,380)    
109     
319,218     

24,593     
208,453     
3,320     
1,083     
477     
—     
—     
2,741     
122     
26,695     
4,214     
—     
—     
(7,118)    
(38,352)    

(17,761)    
(48,230)    
(965)    
6,994     
1,664     
2,572     
86     
247,211     

(106,746)    
(43,111)    
(309,654)    
6,050     
127,558     
(325,903)    

(1,684)    
1,457,744     
(1,411,626)    
—     
—     
—     
(559)    
(39,388)    
(232)    
—     
4,255     
(2,430)    
16,677     
14,247    $

(196,027)    
(34,960)    
(416,600)    
9,261     
112,086     
(526,240)    

(1,350)    
1,436,849     
(1,266,088)    
—     
—     
—     
(97)    
(39,274)    
—     
(212)    
129,828     
(149,201)    
165,878     
16,677    $

23,790 
169,455 
— 
1,046 
274 
— 
— 
3,932 
161 
(50,535)
3,526 
— 
25,363 
(5,009)
(31,882)

(40,012)
(31,771)
(1,659)
50,349 
(8,778)
8,230 
61 
226,199 

— 
(22,515)
(234,209)
7,506 
96,143 
(153,075)

(783)
1,193,544 
(1,356,186)
(630,000)
(23,336)
958,500 
(17,278)
(39,172)
— 
(218)
85,071 
158,195 
7,683 
165,878  

The accompanying notes are an integral part of these consolidated statements.

58

  
 
 
 
 
 
 
 
 
 
   
      
      
  
   
      
      
  
   
      
      
  
   
      
      
  
   
      
      
  
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
FOR THE YEARS ENDED DECEMBER 31,

Supplemental schedule of non-cash investing and financing 
   activities:

Accrued acquisition purchase price consideration..........................  $
Non-cash asset purchases:

Assets transferred from new and used inventory
   to rental fleet...........................................................................  $
Purchases of property and equipment included in accrued
   expenses payable and other liabilities ....................................  $
Operating lease right-of-use assets and lease liabilities
   recorded upon adoption of ASC 842......................................  $
Finance lease right-of-use assets and lease liabilities
   recorded upon adoption of ASC 842......................................  $
Operating lease assets obtained in exchange for new
   operating lease liabilities ........................................................  $

Supplemental disclosures of cash flow information:

Cash paid during the year for:

2019

2018
(Amounts in thousands)

2017

3,432    $

3,432    $

— 

39,478    $

24,341    $

10,515 

468    $

(473)   $

162,814    $

782    $

7,094    $

—    $

—    $

—    $

(23)

— 

— 

— 

Interest .......................................................................................  $
Income taxes paid (refunds received), net.................................  $

66,608    $
996    $

62,424    $
2,366    $

49,546 
478  

59

 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
H&E EQUIPMENT SERVICES, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1) Nature of Operations

As one of the largest integrated equipment services companies in the United States focused on heavy construction and industrial 
equipment, we rent, sell and provide parts and services support for four core categories of specialized equipment: (1) hi-lift or aerial 
work platform equipment; (2) cranes; (3) earthmoving equipment; and (4) industrial lift trucks. By providing equipment rental, sales, 
on-site parts, repair and maintenance functions under one roof, we are a one-stop provider for our customers’ varied equipment needs. 
This full service approach provides us with multiple points of customer contact, enables us to maintain a high quality rental fleet, as 
well as an effective distribution channel for fleet disposal and provides cross-selling opportunities among our new and used equipment 
sales, rental, parts sales and services operations.

(2)

Summary of Significant Accounting Policies

Principles of Consolidation and Basis of Presentation

Our consolidated financial statements include the financial position and results of operations of H&E Equipment Services, Inc. 

and its wholly-owned subsidiaries H&E Finance Corp., GNE Investments, Inc., Great Northern Equipment, Inc., H&E California 
Holding, Inc., H&E Equipment Services (California), LLC and H&E Equipment Services (Mid-Atlantic), Inc., collectively referred to 
herein as “we” or “us” or “our” or the “Company.”

All significant intercompany accounts and transactions have been eliminated in these consolidated financial statements. Business 

combinations are included in the consolidated financial statements from their respective dates of acquisition.

The nature of our business is such that short-term obligations are typically met by cash flows generated from long-term assets. 
Consequently, and consistent with industry practice, the accompanying consolidated balance sheets are presented on an unclassified 
basis.

Reclassifications and Comparability

Prior period hauling revenues and related cost of revenues have been reclassified to conform to the current periods’ presentation.  
The tables below (amounts in thousands) reconcile for the years ended December 31, 2018 and 2017, our Revenues, Cost of Revenues 
and Gross Profit as previously reported to the current period presentation in this Annual Report on Form 10-K.

60

As Previously 
Reported

2018
Reclassification 
of Hauling Fees    

As Currently 
Reported

As Previously 
Reported

2017
Reclassification 
of Hauling Fees    

As Currently 
Reported

Year Ended December 31,

Revenues:

Equipment rentals ......................  $
New equipment sales .................   
Used equipment sales.................   
Parts sales...................................   
Services revenues.......................   
Other...........................................   
Total revenues.......................   

592,193    $
262,948     
125,125     
120,454     
63,488     
74,753     
1,238,961     

34,988    $
—     
—     
—     
—     
(34,988)    
—     

627,181    $
262,948     
125,125     
120,454     
63,488     
39,765     
1,238,961     

479,016    $
203,301     
107,329     
114,253     
62,873     
63,247     
1,030,019     

29,105    $
—     
—     
—     
—     
(29,105)    
—     

508,121 
203,301 
107,329 
114,253 
62,873 
34,142 
1,030,019 

Cost of revenues:

Rental depreciation ....................   
Rental expense ...........................   
Rental other ................................   

New equipment sales .................   
Used equipment sales.................   
Parts sales...................................   
Services revenues.......................   
Other...........................................   
Total cost of revenues...........   
Gross profit ...........................  $

Use of Estimates

208,453     
89,520     
—     
297,973     
232,057     
86,052     
88,263     
21,328     
74,754     
800,427     
438,534    $

—     
—     
55,449     
55,449     
—     
—     
—     
—     
(55,449)    
—     
—    $

208,453     
89,520     
55,449     
353,422     
232,057     
86,052     
88,263     
21,328     
19,305     
800,427     
438,534    $

169,455     
77,706     
—     
247,161     
180,702     
74,132     
83,135     
21,111     
63,870     
670,111     
359,908    $

—     
—     
47,438     
47,438     
—     
—     
—     
—     
(47,438)    
—     
—    $

169,455 
77,706 
47,438 
294,599 
180,702 
74,132 
83,135 
21,111 
16,432 
670,111 
359,908  

We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United 

States of America, which requires management to use its judgment to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and related disclosures at the date of the consolidated financial statements and the reported amounts of 
revenues and expenses during the reported period. These assumptions and estimates could have a material effect on our condensed 
consolidated financial statements. Actual results may differ materially from those estimates. We review our estimates on an ongoing 
basis based on information currently available, and changes in facts and circumstances may cause us to revise these estimates.

Revenue Recognition

Under Topic 606, Revenue from Contracts with Customers, revenue is recognized when control of the promised goods or services 
is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or 
services. As described below and in note 11 to these consolidated financial statements, we adopted Topic 842, Leases, on January 1, 
2019. We recognize revenue in accordance with two different accounting standards: 1) Topic 606 and 2) Topic 842. 

Under Topic 606, revenue from contracts with customers is measured based on the consideration specified in the contract with the 
customer, and excludes any sales incentives and amounts collected on behalf of third parties. A performance obligation is a promise in 
a contract to transfer a distinct good or service to a customer. Our contracts with customers generally do not include multiple 
performance obligations. We recognize revenue when we satisfy a performance obligation by transferring control over a product or 
service to a customer. The amount of revenue recognized reflects the consideration we expect to be entitled to in exchange for such 
products or services.

Nature of goods and services

The tables below summarize our revenues as presented in our consolidated statements of income for the years ended December 

31, 2019, 2018 and 2017 by revenue type and by the applicable accounting standard (amounts in thousands).

61

 
 
 
 
 
   
 
  
   
   
   
 
   
      
      
      
      
      
  
   
      
      
      
      
      
  
 
   
Year Ended December 31, 2019

Topic 842

Topic 606

Total

Revenues:
Rental revenues

Owned equipment rentals ...................................................................  $
Re-rent revenue ..................................................................................   

668,087    $
25,342     

1,118    $
—     

669,205 
25,342 

Ancillary and other rental revenues:

Delivery and pick-up ..........................................................................   
Other ...................................................................................................   
Total ancillary rental revenues.................................................................   
Total equipment rental revenues..............................................................   
New equipment sales ...............................................................................   
Used equipment sales...............................................................................   
Parts sales.................................................................................................   
Services revenues.....................................................................................   
Other ........................................................................................................   
Total revenues..........................................................................................  $

—     
31,758     
31,758     
725,187     

— 
— 
— 
— 
— 
725,187 

 $

40,049     
—     
40,049     
41,167     

239,091 
139,349 
123,855 
67,941 
11,775 
623,178 

 $

40,049 
31,758 
71,807 
766,354 
239,091 
139,349 
123,855 
67,941 
11,775 
1,348,365  

Year Ended December 31, 2018

Topic 840(1)

Topic 606

Total

Revenues:
Rental revenues

Owned equipment rentals ...................................................................  $
Re-rent revenue ..................................................................................   

568,412 
 $
22,447     

1,334    $
—     

569,746 
22,447 

Ancillary and other rental revenues:

Delivery and pick-up ..........................................................................   
Other ...................................................................................................   
Total ancillary rental revenues.................................................................   
Total equipment rental revenues..............................................................   
New equipment sales ...............................................................................   
Used equipment sales...............................................................................   
Parts sales.................................................................................................   
Services revenues.....................................................................................   
Other ........................................................................................................   
Total revenues..........................................................................................  $

—     
—     
—     
590,859     

— 
— 
— 
— 
21,693 
612,552 

 $

34,988     
—     
34,988     
36,322     

262,948 
125,125 
120,454 
63,488 
18,072 
626,409 

 $

34,988 
— 
34,988 
627,181 
262,948 
125,125 
120,454 
63,488 
39,765 
1,238,961  

Year Ended December 31, 2017

Topic 840(1)

Topic 606

Total

Revenues:
Rental revenues

Owned equipment rentals ...................................................................  $
Re-rent revenue ..................................................................................   

 $
459,571 
17,407     

2,038    $
—     

461,609 
17,407 

Ancillary and other rental revenues:

Delivery and pick-up ..........................................................................   
Other ...................................................................................................   
Total ancillary rental revenues.................................................................   
Total equipment rental revenues..............................................................   
New equipment sales ...............................................................................   
Used equipment sales...............................................................................   
Parts sales.................................................................................................   
Services revenues.....................................................................................   
Other ........................................................................................................   
Total revenues..........................................................................................  $

—     
—     
—     
476,978     

— 
— 
— 
— 
17,791 
494,769 

 $

29,105     
—     
29,105     
31,143     

203,301 
107,329 
114,253 
62,873 
16,351 
535,250 

 $

29,105 
— 
29,105 
508,121 
203,301 
107,329 
114,253 
62,873 
34,142 
1,030,019  

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(1) Prior to our adoption of Topic 842 on January 1, 2019, leases were accounted for under Topic 840. See additional 

information below in Recently Adopted Accounting Pronouncements. 

Revenues by reporting segment are presented in note 18 of our condensed consolidated financial statements, using the revenue 

captions reflected in our consolidated statements of income. We believe that the disaggregation of our revenues from contracts to 
customers as reflected above, coupled with further discussion below and the reporting segment in note 18, depicts how the nature, 
amount, timing and uncertainty of our revenues and cash flows are affected by economic factors.

Lease revenues

Topic 842 (for the year ended December 31, 2019)

Owned Equipment Rentals: Owned equipment rentals represent revenues from renting equipment. We account for these 
rental contracts as operating leases. We recognize revenue from equipment rentals in the period earned, regardless of the timing of 
billing to customers. A rental contract includes rates for daily, weekly or monthly use, and rental revenues are earned on a daily 
basis as rental contracts remain outstanding. Because the rental contracts can extend across multiple reporting periods, we record 
unbilled rental revenues and deferred rental revenues at the end of reporting periods so rental revenues earned is appropriately 
stated for the periods presented.

Re-rent revenue: Re-rent revenue reflects revenues from equipment that we rent from vendors and then rent to our customers. 

We account for such rentals as subleases. The accounting for re-rent revenue is the same as the accounting for owned equipment 
rentals described above.

Other equipment rental revenue: Other equipment rental revenue is primarily comprised of (i) revenue from customers who 

purchase insurance to protect against potential damages or loss the equipment they rent, (ii) environmental charges associated with 
the rental of equipment, and (iii) fuel recovery fees charged to customers. Fuel consumption charges are recognized upon return of 
the rental equipment when fuel consumption by the customer, if any, can be measured. Income from environmental fees and 
damage waiver insurance policies are recognized when earned over the period the equipment is rented. 

Topic 840 (for the years ended December 31, 2018 and 2017)

Rental Revenues: Owned equipment rentals represent revenues from renting equipment. We account for these rental contracts 

as operating leases. We recognize revenue from equipment rentals in the period earned, regardless of the timing of billing to 
customers. A rental contract includes rates for daily, weekly or monthly use, and rental revenues are earned on a daily basis as 
rental contracts remain outstanding. Because the rental contracts can extend across multiple reporting periods, we record unbilled 
rental revenues and deferred rental revenues at the end of reporting periods so rental revenues earned is appropriately stated for the 
periods presented.

Other: Other rental revenues primarily represent services performed by us in connection with the rental of equipment to a 

customer, such as fuel consumption charges, environmental fees and damage waiver insurance. Fuel consumption charges are 
recognized upon return of the rental equipment when fuel consumption by the customer, if any, can be measured. Income from 
environmental fees and damage waiver insurance policies are recognized when earned over the period the equipment is rented.

Revenues from contracts with customers (Topic 606)

The accounting for the types of revenues accounted for pursuant to Topic 606 are discussed below. Substantially all of our 

revenues under Topic 606 are recognized at a point-in-time rather than over time.

Rental revenues: An insignificant portion of our total equipment rental revenues are recognized pursuant to Topic 606 rather than 

pursuant to Topic 842. These revenues represent services performed by us in connection with the rental of equipment and are 
comprised of customer training fees on rented equipment and erection and dismantling services on rental equipment. Revenues for 
these services are recognized upon completion of such services. See discussion above regarding rental revenues recognized pursuant 
to Topic 842. 

Delivery and pick-up: Delivery and pick-up revenue associated with renting equipment is recognized when the service is 

performed.

63

New equipment sales: Revenues from the sales of new equipment are recognized at the time of delivery to, or pick-up by, the 

customer, which is when the customer obtains control of the promised good.

Used equipment sales: Revenues from the sales of used equipment are recognized at the time of delivery to, or pick-up by, the 

customer, which is when the customer obtains control of the promised good. 

Parts sales: Revenues from the sales of equipment parts are recognized at the time of pick-up by the customer for parts counter 

sales transactions. For parts that are shipped to a customer, we made an accounting policy election permitted by Topic 606 to treat 
such shipping activities as fulfillment costs, which results in the fees for shipping activities being included in the parts sales 
transaction price. 

Services revenues: We derive our services primarily from maintenance and repair services to customers for their owned 

equipment. We recognize services revenues at the time such services are completed, which is when the customer obtains control of the 
promised service.

Other revenues: Other revenues relate primarily to ancillary charges associated with equipment maintenance and repair services. 

Such revenues are recognized at the time the services are performed.

Receivables and contract assets and liabilities

We manage credit risk associated with our accounts receivables at the customer level. Because the same customers typically 

generate the revenues that are accounted for under both Topic 606 and Topic 842, the discussions below on credit risk and our 
allowances for doubtful accounts address our total revenues from Topic 606 and Topic 842.

We believe concentration of credit risk with respect to our receivables is limited because our customer base is comprised of a 
large number of geographically diverse customers. Our largest customer accounted for  less than two percent of total revenues for the 
years ended December 31, 2019, 2018 and 2017. No single customer accounted for more than 10% of our revenues on an overall or 
segment basis for any of the periods presented in this Annual Report on Form 10-K. We manage credit risk through credit approvals, 
credit limits and other monitoring procedures. 

We maintain an allowance for doubtful accounts that reflects our estimate of the amount of our receivables that we will be unable 
to collect. We develop our estimate of this allowance based on our historical experience with specific customers, our understanding of 
our current economic circumstances and our own judgment as to the likelihood of ultimate payment. Our largest exposure to doubtful 
accounts is in our rental operations. We perform credit evaluations of customers and establish credit limits based on reviews of our 
customers’ current credit information and payment histories. We believe our credit risk is somewhat mitigated by our geographically 
diverse customer base and our credit evaluation procedures. During the year, we write-off customer account balances when we have 
exhausted reasonable collection efforts and determined that the likelihood of collection is remote. Such write-offs are charged against 
our allowance for doubtful accounts. Bad debt expense as a percentage of total revenues for the years ended December 31, 2019, 2018 
and 2017 were approximately 0.5%, 0.2% and 0.4%, respectively. See Pending Accounting Pronouncements for new guidance related 
to expected credit losses.

We do not have material contract assets, impairment losses associated therewith, or material contract liabilities associated with 
contracts with customers. Our contracts with customers do not generally result in material amounts billed to customers in excess of 
recognizable revenue. We did not recognize material revenues during the years ended December 31, 2019, 2018 or 2017 that was 
included in the contract liability balance as of the beginning of such periods.

64

Performance obligations

Most of our Topic 606 revenue is recognized at a point-in-time, rather than over time. Accordingly, in any particular period, we 
do not generally recognize a significant amount of revenue from performance obligations satisfied (or partially satisfied) in previous 
periods, and the amount of such revenue recognized during the years ended December 31, 2019, 2018 and 2017 was not material. 

Payment terms

Our Topic 606 revenues do not include material amounts of variable consideration. Our payment terms are typically net 30 days, 

but can vary by the type and location of our customer and the products or services offered. The time between invoicing and when 
payment is due is not significant. Our contracts do not generally include a significant financing component. Our contracts with 
customers do not generally result in significant obligations associated with returns, refunds or warranties. See above for a discussion 
of how we manage credit risk. 

Sales tax amounts collected from customers are recorded on a net basis. 

Contract costs

We do not recognize any assets associated with the incremental costs of obtaining a contract with a customer (for example, a sales 

commission) that we expect to recover. Most of our revenue is recognized at a point-in-time or over a period of one year or less, and 
we use the practical expedient that allows us to recognize the incremental costs of obtaining a contract as an expense when incurred if 
the amortization period of the asset that we otherwise would have recognized is one year or less.

Contract estimates and judgments

Our revenues accounted for under Topic 606 generally do not require significant estimates or judgments as the transaction price is 

generally fixed and stated on our contracts. Our contracts generally do not include multiple performance obligations, and accordingly 
do not generally require estimates of the standalone selling price for each performance obligation. Also, our revenues do not include 
material amounts of variable consideration. Substantially all of our revenues are recognized at a point-in-time and the timing of the 
satisfaction of the applicable performance obligations is readily determinable. As noted above, our Topic 606 revenues are generally 
recognized at the time of delivery to, or pick-up by, the customer.

Inventories

We measure inventory at the lower of cost or net realizable value; where net realizable value is considered to be estimated selling 
price in the ordinary course of business, less reasonably predictable cost of completion, disposal and transportation. For new and used 
equipment inventories, cost is determined by specific-identification. For inventories of parts and supplies, cost is determined by using 
average cost.

Long-lived Assets and Goodwill

Rental Equipment

The rental equipment we purchase is stated at cost and is depreciated over the estimated useful life of the equipment using the 

straight-line method. The depreciation is included in rental depreciation within our consolidated statements of income. Estimated 
useful lives vary based upon type of equipment. Generally, we depreciate cranes and aerial work platforms over a ten year estimated 
useful life, earthmoving equipment over a five year estimated useful life with a 25% salvage value, and industrial lift trucks over a 
seven year estimated useful life. Attachments and other smaller type equipment are depreciated generally over a three year estimated 
useful life. We periodically evaluate the appropriateness of remaining depreciable lives and any salvage value assigned to rental 
equipment.

Ordinary repair and maintenance costs and property taxes are charged to operations as incurred. However, expenditures for 
additions or improvements that significantly extend the useful life of the asset are capitalized in the period incurred. When rental 
equipment is sold or disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any 
gains or losses are included in income. We receive individual offers for fleet on a continual basis, at which time we perform an 
analysis on whether or not to accept the offer. The rental equipment is not transferred to inventory under the held for sale model as the 
equipment is used to generate revenues until the equipment is sold.

65

Property and Equipment

Property and equipment are recorded at cost and are depreciated over the assets’ estimated useful lives using the straight-line 

method. Ordinary repair and maintenance costs are charged to operations as incurred. However, expenditures for additions or 
improvements that significantly extend the useful life of the asset are capitalized in the period incurred. At the time assets are sold or 
disposed of, the cost and accumulated depreciation are removed from their respective accounts and the related gains or losses are 
reflected in income.

We capitalize interest on qualified construction projects. We additionally capitalize certain costs associated with internally 

developed software and cloud computing arrangements (see also Recently Adopted Accounting Pronouncements related to accounting 
guidance for cloud computing arrangements).

We periodically evaluate the appropriateness of remaining depreciable lives assigned to property and equipment. Leasehold 

improvements are amortized using the straight-line method over their estimated useful lives or the remaining term of the lease, 
whichever is shorter, Depreciation expense on property and equipment is included in SG&A expenses on our consolidated statements 
of income. Generally, we assign the following estimated useful lives to these categories:

Category
Transportation equipment................................................................  
Buildings..........................................................................................  
Office equipment .............................................................................  
Computer equipment .......................................................................  
Machinery and equipment ...............................................................  

Estimated
Useful Life

5 years
39 years
5 years
3 years
7 years

When events or changes in circumstances indicate that the carrying amount of our rental fleet and property and equipment might 
not be recoverable, the expected future undiscounted cash flows from the assets are estimated and compared with the carrying amount 
of the assets. If the sum of the estimated undiscounted cash flows is less than the carrying amount of the assets, an impairment loss is 
recorded. The impairment loss is measured by comparing the fair value of the assets with their carrying amounts. Fair value is 
determined based on discounted cash flows or appraised values, as appropriate. We did not record any impairment losses related to our 
rental equipment or property and equipment during 2019, 2018 or 2017.

Goodwill

We have made acquisitions in the past that included the recognition of goodwill. Goodwill is recorded as the excess of the 
consideration transferred plus the fair value of any non-controlling interest in the acquiree at the acquisition date over the fair values 
of the identifiable net assets acquired.

We evaluate goodwill for impairment at least annually, or more frequently if triggering events occur or other impairment 

indicators arise which might impair recoverability. Impairment of goodwill is evaluated at the reporting unit level. A reporting unit is 
defined as an operating segment (i.e. before aggregation or combination), or one level below an operating segment (i.e. a component). 
A component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial 
information is available and segment management regularly reviews the operating results of that component. We have identified two 
components within our Rental operating segment and have determined that each of our other operating segments (New, Used, Parts 
and Service) represent a reporting unit, resulting in six total reporting units.

Prior to our adoption of ASU No. 2017-04, described below, Topic 350 required a two-step assessment to determine whether 
goodwill is impaired. The first step (“Step 1”) requires an entity to compare each reporting unit’s carrying value, including goodwill, 
and its fair value. If the carrying value exceeds the fair value, then the entity must perform the second step (“Step 2”), which is to 
compare the implied fair value of goodwill to its carrying value, and record an impairment charge for any excess of carrying value 
over implied fair value. An entity also has an option to perform a qualitative assessment to determine if the quantitative impairment 
test is necessary. Considerable judgment is required by management in using the qualitative approach to determine whether it is more 
likely than not that the fair value of a reporting unit is less than its carrying value. During 2018, we performed, as of October 1, a 
qualitative assessment and determined that it was more likely than not that the fair value of each of our reporting units was not less 
than its carrying value and, therefore, did not perform the prescribed quantitative goodwill impairment test. We considered various 
factors in performing the qualitative test, including macroeconomic conditions, industry and market considerations, the overall 
financial performance of our reporting units, the Company’s stock price and the excess amount or “cushion” between our reporting 
unit’s fair value and carrying value as indicated on our most recent quantitative assessment.

66

 
In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 
Goodwill Impairment (“ASU 2017-04”) to simplify how all entities assess goodwill for impairment by eliminating Step 2 from the 
goodwill impairment test. As amended, the goodwill impairment test consists of one step, comparing the fair value of a reporting unit 
with its carrying amount. An entity should recognize a goodwill impairment charge for the amount by which the carrying amount 
exceeds the reporting unit’s fair value, limited to the total amount of goodwill allocated to the reporting unit. We adopted ASU 2017-
04 as of October 1, 2019.

Given that we have completed three acquisitions in 2018 and 2019, resulting in a substantial increase in the amount of goodwill, 

we performed a Step 1 quantitative assessment of goodwill impairment as of October 1, 2019, our annual impairment testing date. For 
all reporting units, we compared the carrying values of each reporting unit, inclusive of goodwill and definite-lived intangible assets, 
to its fair value. We estimated the fair value of these reporting units by weighting results from the income approach and the market 
approach. Based on this quantitative test, we determined that our Rental Component 1, Rental Component 2, Used Equipment Sales 
and Parts reporting units were not impaired as their respective fair values exceeded their respective carrying values by at least 24% or 
more. However, the results of the quantitative test indicated that the respective fair values of the New Equipment Sales and Service 
Revenues reporting units were less than the carrying value of each reporting unit, resulting in a goodwill impairment totaling $12.2 
million, or $10.7 million and $1.5 million for the New Equipment Sales and Service Revenues reporting units, respectively. 

The New Equipment Sales reporting unit impairment was largely due to a sharp decline in our 2019 fourth quarter new equipment 

sales revenues as over 75% of our full-year new equipment sales decline occurred in the fourth quarter. This decline, combined with 
our new equipment sales revenues growth rate and operating results assumptions for the forecast period under the income approach, 
resulted in a fair value determination, that when combined with the weighted fair value of the reporting unit determined under the 
market approach, was less than the reporting unit’s carrying value as of October 1, 2019, resulting in a $10.7 million impairment 
charge.

The impairment of the Service Revenues reporting unit was largely due to our service revenues growth rate and operating results 
assumptions for the forecast period under the income approach, which resulted in a fair value determination, that when combined with 
the weighted fair value of the reporting unit determined under the market approach, was less than the reporting unit’s carrying value as 
of October 1, 2019, resulting in a $1.5 million impairment charge.

Significant assumptions inherent in the valuation methodologies for goodwill are employed and include, prospective financial 

information, growth rates, terminal value, discount rates, and comparable multiples from publicly traded companies in our industry. 
The inputs and variables used in determining the fair value of a reporting unit require management to make certain assumptions 
regarding the impact of operating and macroeconomic changes, as well as estimates of future cash flows. Our estimates regarding 
future cash flows are based on historical experience and projections of future operating performance, including revenues, margins and 
operating expenses. We also make certain forecasts about future economic conditions, such as the timing and duration of economic 
expansion or contraction cycles in our business, interest rates, and other market data. Many of the factors used in assessing fair value 
are outside the control of management, and these assumptions and estimates may change in future periods.  

 The impairment charges are non-cash items and will not affect our cash flows, liquidity or borrowing capacity under the senior 

credit facility, and the charge is excluded from our financial results in evaluating our financial covenant under the senior secured 
credit facility. 

The changes in the carrying amount of goodwill for our reporting units for the years ended December 31, 2019 and 2018 were as 

follows (amounts in thousands):

Eq. Rental 
Comp. 1

Eq. Rental 
Comp. 2

New Eq. 
Sales

Used Eq. 
Sales

Balance at December 31, 2017 ............  $
Increases (1) .........................................   
Decreases .............................................   
Balance at December 31, 2018 ............   
Increases (2) .........................................   
Decreases (3)........................................   
Balance at December 31, 2019 ............  $

— 
34,297 
— 
34,297 
14,918 
— 
49,215 

 $

 $

18,700 
23,836 
— 
42,536 
19,775 
— 
62,311 

 $

 $

 $

— 
10,434 
— 
10,434 
254 
(10,688)   
 $

— 

 $

    Parts Sales  
6,360 
2,550 
— 
8,910 
2,045 
— 
10,955 

 $

6,137 
2,324 
— 
8,461 
500 
— 
8,961 

Service 
Revenues

— 
1,205 
— 
1,205 
291 
(1,496)   
— 

 $

Total
31,197 
74,646 
— 
   105,843 
37,783 
(12,184)
 $ 131,442  

 $

 $

(1) Increases are related to goodwill recognized in the CEC and Rental Inc. 2018 acquisitions. See footnote 3 for further 

information 

(2) Increases are related to goodwill recognized in the WRI 2019 acquisition. See footnote 3 for further information
(3) Decreases are related to the goodwill impairment calculated as of October 1, 2019.

67

 
 
   
   
   
 
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Intangible assets

Our intangible assets include customer relationships, tradenames and leasehold interests that we acquired in recent acquisitions 
(see note 3 for further acquisition information). The customer relationships, tradenames and leasehold interests are amortized on a 
straight-line basis over estimated useful lives of ten, one and ten years, respectively, from the date of acquisition. 

The gross carrying values, accumulated amortization and net carrying amounts of our major classes of intangible assets as of 

December 31, 2019 and 2018 are as follows (dollar amounts in thousands):

Customer relationships.......  $
Tradenames ........................   
Leasehold interests.............   
    Total ...............................  $

December 31, 2019
Accumulated 
Amortization  
6,729 
 $
183 
40 
6,952 

 $

 $

 $

Gross

39,500 
200 
200 
39,900 

Net

Gross

32,771    $
17     
160     
32,948    $

31,000 
500 
200 
31,700 

December 31, 2018
Accumulated 
Amortization  
2,850 
 $
450 
20 
3,320 

 $

 $

 $

Net

28,150 
50 
180 
28,380  

Intangible assets are tested for impairment whenever events or circumstances indicate that the carrying amount of an asset may not 

be recoverable. An impairment loss would be recognized when the carrying amount of the asset exceeds the estimated undiscounted 
future cash flows expected to result from the use of the asset and its eventual disposition. The impairment loss to be recorded would be 
the excess of the asset’s carrying value over its fair value. Fair value is generally determined using a discounted cash flow analysis or 
other valuation technique.

     Total amortization expense for the years ended December 31, 2019 and 2018 totaled $4.1 million and $3.3 million, respectively, 
and is included within SG&A expenses on the consolidated statements of income. There was no amortization expense for the year 
ended December 31, 2017. The following table presents the expected amortization expense for each of the next five years ending 
December 31 and thereafter for those intangible assets with remaining carrying value as of December 31, 2019 (dollar amounts in 
thousands):

2020..............................................................................................................................  $
2021..............................................................................................................................   
2022..............................................................................................................................   
2023..............................................................................................................................   
2024..............................................................................................................................   
Thereafter .....................................................................................................................   
  $

Amortization Expense

3,987 
3,970 
3,970 
3,970 
3,970 
13,081 
32,948  

Leases

The Company as Lessee

We determine whether an arrangement is a lease at the inception of the arrangement based on the terms and conditions in the 
contract. A contract contains a lease if there is an identified asset and we have the right to control the asset for a period of time in 
exchange for consideration. Lease arrangements can take several forms. Some arrangements are clearly within the scope of lease 
accounting, such as a real estate contract that provides an explicit contractual right to use a building for a specified period of time in 
exchange for consideration. However, the right to use an asset can also be conveyed through arrangements that are not leases in form, 
such as leases embedded within service and supply contracts. We analyze all arrangements with potential embedded leases to 
determine if an identified asset is present, if substantive substitution rights are present, and if the arrangement provides the customer 
control of the asset. 

Our lease portfolio is substantially comprised of operating leases related to leases of real estate and improvements at our branch 

locations. From time to time, we may also lease various types of small equipment and vehicles. 

68

 
 
   
 
 
 
 
 
 
   
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
Operating lease right-of-use (“ROU”) assets represent our right to use an individual asset for the lease term and lease liabilities 
represent our obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at 
the commencement date based on the present value of lease payments over the lease term. As most of our leases do not provide the 
lessor’s implicit rate, we use our incremental borrowing rate (“IBR”) at the commencement date in determining the present value of 
lease payments by utilizing a fully collateralized rate for a fully amortizing loan with the same term as the lease. 

Lease terms include options to extend the lease when it is reasonably certain those options will be exercised. For leases with terms 

greater than 12 months, we record the related asset and obligation at the present value of lease payments over the term. Many of our 
leases include rental escalation clauses, renewal options and/or termination options that are factored into our determination of lease 
payments when such renewal options and/or termination options are reasonably certain of exercise. We do not separate lease and non-
lease components of contracts. Variable lease payments, which represent lease payments that vary due to changes in facts or 
circumstances occurring after the commencement date other than the passage of time, are expensed in the period in which the 
obligation for these payments was incurred. 

A ROU asset is subject to the same impairment guidance as assets categorized as plant, property, and equipment. As such, any 

impairment loss on ROU assets is presented in the same manner as an impairment loss recognized on other long-lived assets.

A lease modification is a change to the terms and conditions of a contract that change the scope or consideration of a lease. For 
example, a change to the terms and conditions to the contract that adds or terminates the right to use one or more underlying assets, or 
extends or shortens the contractual lease term, is a modification.  Depending on facts and circumstances, a lease modification may be 
accounted as either: (1) the original lease plus the lease of a separate asset(s) or (2) a modified lease. A lease will be remeasured if 
there are changes to the lease contract that do not give rise to a separate lease. 

See also Recently Adopted Accounting Pronouncements below regarding our adoption of the new lease accounting guidance as of 

January 1, 2019. Also see note 11 related to the required lease disclosures. 

The Company as Lessor

Our equipment rental business involves rental contracts with customers whereby we are the lessor in the transaction and therefore, 

such transactions are subject to Topic 842. We account for such rental contracts as operating leases. We recognize revenue from 
equipment rentals in the period earned, regardless of the timing of billing to customers. A rental contract includes rates for daily, 
weekly or monthly use, and rental revenues are earned on a daily basis as rental contracts remain outstanding. Because the rental 
contracts can extend across multiple reporting periods, we record unbilled rental revenues and deferred rental revenues at the end of 
reporting periods so rental revenues earned is appropriately stated for the periods presented.

Deferred Financing Costs and Initial Purchasers’ Discounts

Deferred financing costs include legal, accounting and other direct costs incurred in connection with the issuance and 
amendments thereto, of the Company’s debt. These costs are amortized over the terms of the related debt using the straight-line 
method which approximates amortization using the effective interest method. 

Initial purchasers’ discount and bond premium is the differential between the price paid to an issuer for the new issue and the 
prices (below and above, respectively) at which the securities are initially offered to the investing public. The amortization expense of 
deferred financing costs and bond premium and accretion of initial purchasers’ discounts are included in interest expense as an overall 
cost of the related financings. Such costs are presented in the balance sheet as a direct deduction from the carrying value of the 
associated debt liability, consistent with the presentation of a debt discount. 

69

Reserves for Claims

We are exposed to various claims relating to our business, including those for which we provide self-insurance. Claims for which 

we self-insure include: (1) workers compensation claims; (2) general liability claims by third parties for injury or property damage 
caused by our equipment or personnel; (3) automobile liability claims; and (4) employee health insurance claims. These types of 
claims may take a substantial amount of time to resolve and, accordingly, the ultimate liability associated with a particular claim, 
including claims incurred but not reported as of a period-end reporting date, may not be known for an extended period of time. Our 
methodology for developing self-insurance reserves is based on management estimates. Our estimation process considers, among 
other matters, the cost of known claims over time, cost inflation and incurred but not reported claims. These estimates may change 
based on, among other things, changes in our claim history or receipt of additional information relevant to assessing the claims. 
Further, these estimates may prove to be inaccurate due to factors such as adverse judicial determinations or other claim settlements at 
higher than estimated amounts. Accordingly, we may be required to increase or decrease our reserve levels. At December 31, 2019, 
our claims reserves related to workers compensation, general liability and automobile liability, which are included in “Accrued 
expenses and other liabilities” in our consolidated balance sheets, totaled $5.9 million and our health insurance reserves totaled $1.6 
million. At December 31, 2018, our claims reserves related to workers compensation, general liability and automobile liability totaled 
$4.8 million and our health insurance reserves totaled $1.3 million.

Advertising

Advertising costs are expensed as incurred and totaled $0.6 million, $0.5 million and $0.5 million for the years ended 

December 31, 2019, 2018 and 2017, respectively. 

Income Taxes

The Company files a consolidated federal income tax return with its wholly-owned subsidiaries. The Company is a C-Corporation 

under the provisions of the Internal Revenue Code. We utilize the asset and liability approach to measure deferred tax assets and 
liabilities based on temporary differences existing at each balance sheet date using currently enacted tax rates. Deferred tax assets and 
liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts 
of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates 
expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The 
effect of a change in tax rate is recognized as income or expense in the period that includes the enactment date of that rate.  

The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. 
Recognized income tax provisions are measured at the largest amount that is greater than 50% likely of being realized. Changes in 
recognition or measurement are reflected in the period in which the change in judgment occurs. The Company recognizes both interest 
and penalties related to uncertain tax positions in net other income (expense). 

Our deferred tax calculation requires management to make certain estimates about future operations. Deferred tax assets are 

reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized.

Fair Value of Financial Instruments

Fair value is defined as the amount that would be received for selling an asset or paid to transfer a liability in an orderly 

transaction between market participants at the measurement date. The FASB fair value measurement guidance established a fair value 
hierarchy that prioritizes the inputs used to measure fair value. The three broad levels of the fair value hierarchy are as follows:

Level 1 – Quoted prices (unadjusted) in active markets for identical assets or liabilities

Level 2 – Quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, 
either directly or indirectly

Level 3 – Unobservable inputs for which little or no market data exists, therefore requiring a company to develop its own 
assumptions

70

The carrying value of financial instruments reported in the accompanying consolidated balance sheets for cash, accounts 

receivable, accounts payable and accrued expenses payable and other liabilities approximate fair value due to the immediate or short-
term nature or maturity of these financial instruments. The carrying amounts and fair values of our other financial instruments subject 
to fair value disclosures as of December 31, 2019 and 2018 are presented in the table below (amounts in thousands). 

December 31, 2019

Carrying
Amount

Fair
Value

Manufacturer flooring plans payable with interest computed
   at 5.25% (Level 3) ...................................................................   $
Senior unsecured notes due 2025 with interest computed
   at 5.625% (Level 2) .................................................................    

25,201   $

21,615 

945,566    

995,125  

December 31, 2018

Carrying
Amount

Fair
Value

Manufacturer flooring plans payable with interest computed
   at 5.50% (Level 3) ...................................................................   $
Senior unsecured notes due 2025 with interest computed
   at 5.625% (Level 2) .................................................................    
Capital leases payable with interest computed at 5.929%
   to 9.55% (Level 3) ...................................................................    

23,666   $

19,870 

944,780    

871,625 

726    

330  

At December 31, 2019 and 2018, the fair value of our senior unsecured notes due 2025 was based on quoted bond trading market 

prices for those notes. The carrying amounts and fair values of our other financial instruments subject to fair value disclosures have 
been calculated based upon market quotes and present value calculations based on market rates. See also Pending Accounting 
Pronouncements below for new guidance related to fair value disclosures.  

Fair Value Measurements on a Nonrecurring Basis

Our non-financial assets, such as goodwill, intangible assets and property and equipment, are adjusted to fair value only when an 

impairment charge is recognized or the underlying investment is sold. Such fair value measurements are based predominately on 
Level 3 inputs. The results of our 2019 goodwill impairment quantitative test indicated that the respective fair values of the New 
Equipment Sales and Service Revenues reporting units were less than the carrying value of each reporting unit, resulting in a goodwill 
impairment totaling $12.2 million, or $10.7 million and $1.5 million for the New Equipment Sales and Service Revenues reporting 
units, respectively. See above for additional information. 

Concentrations of Credit and Supplier Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of trade accounts 

receivable. Credit risk can be negatively impacted by adverse changes in the economy or by disruptions in the credit markets. 
However, we believe that credit risk with respect to trade accounts receivable is somewhat mitigated by our large number of 
geographically diverse customers and our credit evaluation procedures. Although generally no collateral is required, when feasible, 
mechanics’ liens are filed and personal guarantees are signed to protect the Company’s interests. We maintain reserves for potential 
losses.

We record trade accounts receivables at sales value and establish specific reserves for certain customer accounts identified as 

known collection problems due to insolvency, disputes or other collection issues. The amounts of the specific reserves estimated by 
management are based on the following assumptions and variables: the customer’s financial position, age of the customer’s 
receivables and changes in payment schedules. In addition to the specific reserves, management establishes a non-specific allowance 
for doubtful accounts by applying specific percentages to the different receivable aging categories (excluding the specifically reserved 
accounts). The percentage applied against the aging categories increases as the accounts become further past due. The allowance for 
doubtful accounts is charged with the write-off of uncollectible customer accounts.

We purchase a significant amount of equipment from the same manufacturers with whom we have distribution agreements. 

During the year ended December 31, 2019, we purchased approximately 54% from five manufacturers (Grove/Manitowoc, Genie 
Industries (Terex), JCB, Komatsu, and John Deere) providing our rental and sales equipment. We believe that while there are 
alternative sources of supply for the equipment we purchase in each of the principal product categories, termination of one or more of 
our relationships with any of our major suppliers of equipment could have a material adverse effect on our business, financial 
condition or results of operation if we were unable to obtain adequate or timely rental and sales equipment.

71

  
 
 
 
 
   
 
  
 
 
 
 
   
 
        
Income per Share

Income per common share for the years ended December 31, 2019, 2018 and 2017 is based on the weighted average number of 
common shares outstanding during the period. The effects of potentially dilutive securities that are anti-dilutive are not included in the 
computation of diluted income per share. We include all common shares granted under our incentive compensation plan which remain 
unvested (“restricted common shares”) and contain non-forfeitable rights to dividends or dividend equivalents, whether paid or unpaid 
(“participating securities”), in the number of shares outstanding in our basic and diluted EPS calculations using the two-class method. 
All of our restricted common shares are currently participating securities.

Under the two-class method, earnings per common share are computed by dividing the sum of distributed earnings allocated to 

common shareholders and undistributed earnings allocated to common shareholders by the weighted average number of common 
shares outstanding for the period. In applying the two-class method, distributed and undistributed earnings are allocated to both 
common shares and restricted common shares based on the total weighted average shares outstanding during the period. The number 
of restricted common shares outstanding during the years ended December 31, 2019, 2018 and 2017 were less than 1% of total 
outstanding shares for each of the years ended December 31, 2019, 2018 and 2017 and consequently, were immaterial to the basic and 
diluted EPS calculations. Therefore, use of the two-class method had no impact on our basic and diluted EPS calculations as presented 
for the years ended December 31, 2019, 2018 and 2017.   

The following table sets forth the computation of basic and diluted net income per common share for the years ended 

December 31, (amounts in thousands, except per share amounts):

Basic net income per share:

Net income ...................................................................................................   $
Weighted average number of common shares outstanding..........................    
Net income per common share — basic.......................................................   $

Diluted net income per share:

Net income ...................................................................................................   $
Weighted average number of common shares outstanding..........................    

Effect of dilutive securities:

Effect of dilutive non-vested stock...............................................................    
Weighted average number of common shares outstanding — diluted ..............    
Net income per common share — diluted....................................................   $

Common shares excluded from the denominator as anti-dilutive:

2019

2018

2017

87,211    $
35,859     
2.43    $

87,211    $
35,859     

174     
36,033     
2.42    $

76,623    $
35,677     
2.15    $

109,658 
35,516 
3.09 

76,623    $
35,677     

109,658 
35,516 

226     
35,903     
2.13    $

183 
35,699 
3.07 

Non-vested stock ..........................................................................................    

32     

43     

—  

Stock-Based Compensation

We adopted our 2006 Stock-Based Incentive Compensation Plan (as amended and restated from time to time, the “Prior Stock 

Plan”) and over the ten years prior to June 2016, we had been granting awards under our Prior Stock Plan. The Prior Stock Plan 
expired pursuant to its terms in June 2016, and the Company is no longer able to grant equity awards under the Prior Stock Plan. At 
our annual meeting of stockholders in May 2016, our stockholders approved our 2016 Stock-Based Incentive Compensation Plan (the 
“2016 Plan” and collectively with the Prior Stock Plan, the “Stock Plans”). To the extent that awards granted under the Prior Stock 
Plan are forfeited or otherwise terminate for any reason whatsoever without an actual distribution or issuance of shares, the plan limit 
will be increased by such number of shares. The Stock Plans are administered by the Compensation Committee of our Board of 
Directors, which selects persons eligible to receive awards and determines the number of shares and/or options subject to each award, 
the terms, conditions, performance measures, if any, and other provisions of the award. Under the Stock Incentive Plan, we may offer 
deferred shares or restricted shares of our common stock and grant options, including both incentive stock options and nonqualified 
stock options, to purchase shares of our common stock. Shares available for future stock-based payment awards under our Stock 
Incentive Plan were 1,645,414 shares of common stock as of December 31, 2019.

72

 
 
   
   
 
   
      
      
  
   
      
      
  
   
      
      
  
   
      
      
  
We account for our stock-based compensation plans at fair value on the grant date, and recognize an expense over the requisite 

employee service period (generally the vesting period of the grant).

Non-vested Stock

From time to time, we issue shares of non-vested stock typically with vesting terms of three years. The following table 

summarizes our non-vested stock activity for the years ended December 31, 2019 and 2018:

Non-vested stock at January 1, 2018 ..........................................   
Granted........................................................................................   
Vested..........................................................................................   
Forfeited ......................................................................................   
Non-vested stock at December 31, 2018 ....................................   
Granted........................................................................................   
Vested..........................................................................................   
Forfeited ......................................................................................   
Non-vested stock at December 31, 2019 ....................................   

Number of
Shares
445,964    $
143,121    $
(181,194)  $
(28,332)  $
379,559    $
194,192    $
(161,615)  $
(34,396)  $
377,740    $

Weighted
Average Grant
Date Fair 
Value

19.70 
37.10 
20.53 
19.61 
25.87 
30.20 
23.79 
22.90 
29.26  

As of December 31, 2019, we had unrecognized compensation expense of approximately $6.4 million related to non-vested stock 

award payments that we expect to be recognized over a weighted average period of 2.0 years. Stock compensation expense for the 
years ended December 31, 2019, 2018 and 2017 was $4.7 million, $4.2 million and $3.5 million, respectively.     

Purchases of Company Common Stock

Purchases of our common stock are accounted for as treasury stock in the accompanying consolidated balance sheets using the 

cost method. Repurchased stock is included in authorized shares, but is not included in shares outstanding.

Segment Reporting

We have five reportable segments. We derive our revenues from five principal business activities: (1) equipment rentals; (2) new 

equipment sales; (3) used equipment sales; (4) parts sales; and (5) repair and maintenance services. These segments are based upon 
how we allocate resources and assess performance. See note 18 to the consolidated financial statements regarding our segment 
information.

Recent Accounting Pronouncements 

Pronouncements Not Yet Adopted 

In June 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-13, Financial Instruments - Credit Losses (Topic 

326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”). This standard establishes an impairment model 
(known as the current expected credit loss (“CECL”) model) that is based on expected losses rather than incurred losses. Under the 
new guidance, an entity recognizes as an allowance its estimate of expected credit losses, which is intended to result in the more 
timely recognition of losses. Under the CECL model, entities will estimate credit losses over the entire contractual term of the 
instrument (considering estimated prepayments, but not expected extensions or modifications) from the date of initial recognition of 
the financial instrument. Measurement of expected credit losses are to be based on relevant forecasts that affect collectability. The 
scope of financial assets within the CECL methodology is broad and includes trade receivables from certain revenue transactions and 
certain off-balance sheet credit exposures. Different components of the guidance require modified retrospective or prospective 
adoption. In November 2018, the FASB issued ASU No. 2018-19, Codification Improvements to Topic 326, Financial Instruments-
Credit Losses. ASU 2018-19 clarifies that receivables arising from operating leases are not within the scope of the credit losses 
standard. Instead, entities would need to apply other U.S. GAAP, namely Topic 842 (Leases), to account for changes in the 
collectability assessment for operating leases. Other than operating lease receivables, our trade receivables include receivables from 
equipment sales, parts and service sales. Under Topic 606 (Revenue from Contracts with Customers), revenue is recognized when, 
among other criteria, it is probable that the entity will collect the consideration to which it is entitled for goods or services transferred 
to a customer. At the point that these trade receivables are recorded, they become subject to the CECL model and estimates of 
expected credit losses over their contractual life will be required to be recorded at inception based on historical information, current 
conditions, and reasonable and supportable forecasts. In April 2019, the FASB issued ASU 2019-04, Codification Improvements to 
Topic 326, Financial Instruments-Credit Losses, Topic 815, Derivatives and Hedging, and Topic 825, Financial Instruments, which 

73

 
 
   
 
 
amends and clarifies several provisions of Topic 326. In May 2019, the FASB issued ASU 2019-05, Financial Instruments-Credit 
Losses (Topic 326): Targeted Transition Relief, which amends Topic 326 to allow the fair value option to be elected for certain 
financial instruments upon adoption. ASU 2016-13 became effective for us as of January 1, 2020. Based on our analysis of the new 
guidance, including the subsequent updates to Topic 326, we do not believe the adoption will have a material impact on our 
consolidated financial statements and related disclosures or our existing internal controls because our accounts receivable are of short 
duration and there is not a material difference between incurred losses and expected losses.

In August 2018, the FASB issued ASU No. 2018-13, "Fair Value Measurement - Disclosure Framework," or ASU 2018-13. ASU 

2018-13 modifies the disclosure requirements for fair value measurements. Entities will no longer be required to disclose the amount 
of and reasons for transfers between Level 1 and Level 2 of the fair value hierarchy, but public companies will be required to disclose 
the range and weighted average used to develop significant unobservable inputs for Level 3 fair value measurements. The guidance is 
effective for all entities for fiscal years beginning after December 15, 2019 and for interim periods within those fiscal years, but 
entities were permitted to early adopt the entire standard or only the provisions that eliminate or modify the requirements. We will 
adopt ASU 2018-13 when effective. Based on our evaluation of ASU 2018-13, the adoption of ASU 2018-13 will not have a material 
impact on our consolidated financial statements and footnotes.  

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income 
Taxes (“ASU 2019-12”). ASU 2019-12 simplifies the accounting for income taxes by eliminating certain exceptions to the guidance 
in Accounting Standards Codification (“ASC”) 740 related to the approach for intraperiod tax allocation, the methodology for 
calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences. The new 
guidance also simplifies aspects of the accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the 
accounting for transactions that result in a step-up in the tax basis of goodwill. ASU 2019-12 is effective for annual reporting periods, 
and interim periods therein, beginning after December 15, 2020, and generally requires prospective adoption. While we continue to 
evaluate the new guidance of ASU 2019-12, we currently do not expect the guidance to have a material impact on our consolidated 
financial statements.  

Recently Adopted Accounting Pronouncements 

Goodwill

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 

Goodwill Impairment (“ASU 2017-04”), which removes Step 2 of the current goodwill impairment test, which was required if there 
was an indication that an impairment may exist, and the second step required calculating the potential impairment by comparing the 
implied fair value of the reporting unit’s goodwill with the carrying amount of the goodwill. Under the new guidance, an entity should 
perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount, and 
then recognizing an impairment charge for the amount by which the reporting unit’s carrying value exceeds its fair value, not to 
exceed the carrying amount of the reporting unit’s goodwill.  We adopted ASU 2017-04 effective October 1, 2019 on a prospective 
basis. Our adoption of the new guidance coincided with our annual impairment testing date, see our previous disclosures in Significant 
Accounting Policies related to goodwill.

Internal-Use Software

In August 2018, the FASB issued ASU No. 2018-15, Intangibles—Goodwill and Other – Internal-Use Software (Subtopic 350-
40). This update aligns the requirements for capitalizing implementation costs incurred in a cloud computing arrangement that is a 
service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. 
Capitalized implementation costs related to a hosting arrangement that is a service contract will be amortized over the term of the 
hosting arrangement, beginning when the module or component of the hosting arrangement is ready for its intended use. The guidance 
is effective for calendar-year public business entities in 2020, with early adoption permitted. We adopted ASU 2018-15 effective 
October 1, 2019 on a prospective basis. Our adoption of the new guidance did not impact our consolidated financial statements.

74

  
Leases 

We adopted Topic 842 on January 1, 2019. Topic 842 is an update to Topic 840, which was the lease accounting standard in 
effect through December 31, 2018. Topic 842 applies to us from both a lessor and a lessee perspective, as further described below.

Lessor Accounting

Our equipment rental business involves rental contracts with customers whereby we are the lessor in the transaction and therefore, 

we believe that such transactions are subject to Topic 842. We account for such rental contracts as operating leases pursuant to Topic 
842, as well as pursuant to previous lease accounting guidance (Topic 840) in effect for periods prior to the effective date of Topic 
842.

In accordance with Topic 842, certain ancillary fees that we charge our equipment rental customers result in a different 

presentation within our consolidated statements of income compared to our historical presentation of those items under previous lease 
accounting guidance. Specifically, amounts we charge our customers for loss damage waiver fees, environmental fees, and fuel and 
other recovery fees, upon adoption of Topic 842, are to be included within our Equipment Rentals segment rather than included within 
non-segmented Other Revenues as we have historically presented those items under previous lease accounting guidance. Likewise, the 
related cost of revenues for these ancillary items under Topic 842 are to be presented within our Equipment Rentals segment rather 
than included in non-segmented Other Cost of Revenues as we have historically presented under previous lease accounting guidance.

We adopted Topic 842 on January 1, 2019 using the transition method that allowed us to initially apply Topic 842 as of January 1, 

2019 and recognize a cumulative-effect adjustment to the opening balance of retained earnings in the period of adoption. As such, 
Topic 842 will not be applied to periods prior to January 1, 2019. Therefore, the above changes as described are not reflected in our 
consolidated statements of income for the years ended December 31, 2018 and 2017 in this Annual Report on Form 10-K. While the 
above changes resulting from our adoption of Topic 842 do not impact total consolidated revenues or total consolidated gross profit, 
the change does impact the comparability of our total Rental Revenues gross profit and total Other Revenues gross profit and resulting 
gross margins for 2019 compared to our previously reported gross profit and resulting gross margins for periods prior to January 1, 
2019.

Lessee Accounting

Topic 842 requires leases with durations greater than twelve months to be recognized on the balance sheet. We adopted Topic 842 

using the modified retrospective approach with an effective date as of the beginning of our fiscal year, January 1, 2019. Therefore, 
prior year financial statements were not recast under the new standard. We recognized an adjustment of less than $0.1 million to 
retained earnings upon adoption of Topic 842.

We elected the package of transition provisions available for expired or existing leases, which allowed us to carryforward our 
historical assessments of (1) whether contracts are or contain leases, (2) lease classification and (3) initial direct costs. We did not 
elect the use-of-hindsight practical expedient or the practical expedient pertaining to land easements. We elected not to apply the 
recognition requirements of Topic 842 to arrangements with lease terms of 12 months or less.

The adoption of Topic 842 had a material impact on our consolidated balance sheet related to operating leases. Upon adoption of 
Topic 842, we recognized additional operating lease liabilities of $162.8 million. We also recognized net corresponding right-of-use 
operating lease assets of $160.6 million. Finance lease liabilities recognized upon adoption of Topic 842 were $0.8 million and finance 
right-of-use lease assets were $0.5 million.

Topic 842 significantly expanded the disclosure requirements related to our leasing activities. Additional information and 

disclosures required by Topic 842 are presented in note 11 to these consolidated financial statements.           

75

 
 
        
    
(3) Acquisitions

2019 Acquisitions

Cobra Equipment Rentals, LLC (dba “We-Rent-It”)

Effective February 1, 2019, we completed the acquisition of We-Rent-It (“WRI”), an equipment rental company with six 

branches located in central Texas. The acquisition expands our presence in the surrounding market. 

The aggregate consideration paid to the owners of WRI was approximately $108.5 million. The acquisition and related fees and 
expenses were funded from borrowings under our Credit Facility (defined below). The following table summarizes the fair value of 
the assets acquired and liabilities assumed as of the acquisition date. The amounts presented below should not significantly change 
upon settlement of the final closing statement in the first quarter of 2020.

Cash ....................................................................................................................................................................  $
Accounts receivable............................................................................................................................................ 
Inventory............................................................................................................................................................. 
Prepaid expenses and other assets ...................................................................................................................... 
Rental equipment ................................................................................................................................................ 
Property and equipment...................................................................................................................................... 
Other assets......................................................................................................................................................... 
Intangible assets (1) ............................................................................................................................................ 
Total identifiable assets acquired .................................................................................................................. 
Accounts payable................................................................................................................................................ 
Accrued expenses payable and other liabilities .................................................................................................. 
Total liabilities assumed................................................................................................................................ 
Net identifiable assets acquired..................................................................................................................... 
Goodwill (2)........................................................................................................................................................ 

Net assets acquired ........................................................................................................................................  $

$’s in thousands

1,745 
5,119 
731 
544 
51,747 
3,207 
21 
8,700 
71,814 
(115)
(991)
(1,106)
70,708 
37,783 
108,491  

(1) The following table reflects the estimated fair values and useful lives of the acquired intangible assets identified based on our 

purchase accounting assessments:

Customer relationships...........................................................................................................  $
Tradenames ............................................................................................................................ 

  $

Fair Value
(amounts in
thousands)

8,500   
200   
8,700   

Life (years)

10 
1 

(2) We have allocated the $37.8 million goodwill among our six goodwill reporting units as follows (amounts in thousands):

Rental Component 1 ...........................................................................................................................................  $
Rental Component 2 ........................................................................................................................................... 
New Equipment .................................................................................................................................................. 
Used Equipment.................................................................................................................................................. 
Parts .................................................................................................................................................................... 
Service ................................................................................................................................................................ 

  $

14,918 
19,775 
254 
500 
2,045 
291 
37,783  

The level of goodwill that resulted from the WRI acquisition is primarily reflective of WRI’s going-concern value, the value of 

WRI’s assembled workforce, new customer relationships expected to arise from the acquisition and expected synergies from 
combining operations. We currently expect the goodwill recognized to be 100% deductible for income tax purposes.

Total WRI acquisition costs were $0.4 million. Since our acquisition of WRI on February 1, 2019, significant amounts of 

equipment rental fleet have been moved between H&E locations and the acquired WRI locations, and it is impractical to reasonably 
estimate the amount of WRI revenues and earnings since the acquisition date.     

76

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
2018 Acquisitions

Contractors Equipment Center (“CEC”)

Effective January 1, 2018, we completed the acquisition of CEC, a non-residential construction focused equipment rental 
company with three branches located in the greater Denver, Colorado area. The acquisition significantly expands our presence in the 
Denver area and surrounding markets. 

The aggregate consideration paid to the pre-acquisition owners of CEC was approximately $132.4 million. The acquisition and 

related fees and expenses were funded through available cash. The following table summarizes the estimated fair values of the assets 
acquired and liabilities assumed as of the acquisition date.

Cash ....................................................................................................................................................................  $
Accounts receivable............................................................................................................................................ 
Inventory............................................................................................................................................................. 
Prepaid expenses and other assets ...................................................................................................................... 
Rental equipment ................................................................................................................................................ 
Property and equipment...................................................................................................................................... 
Intangible assets (1) ............................................................................................................................................ 
Total identifiable assets acquired .................................................................................................................. 
Accounts payable................................................................................................................................................ 
Accrued expenses payable and other liabilities .................................................................................................. 
Total liabilities assumed................................................................................................................................ 
Net identifiable assets acquired..................................................................................................................... 
Goodwill (2)........................................................................................................................................................ 

Net assets acquired ........................................................................................................................................  $

$’s in thousands

1,244 
7,583 
504 
324 
55,342 
2,700 
21,500 
89,197 
(1,023)
(876)
(1,899)
87,298 
45,092 
132,390  

(1)

The following table reflects the estimated fair values and useful lives of the acquired intangible assets identified based on 
our purchase accounting assessments:

Customer relationships...........................................................................................................  $
Tradenames ............................................................................................................................ 
Leasehold interests................................................................................................................. 

  $

Fair Value
(amounts in
thousands)

21,000   
300   
200   
21,500   

Life (years)

10 
1 
10 

(2) We have allocated the $45.1 million goodwill among our six goodwill reporting units as follows (amounts in thousands): 

Rental Component 1 ...........................................................................................................................................  $
Rental Component 2 ........................................................................................................................................... 
New Equipment .................................................................................................................................................. 
Used Equipment.................................................................................................................................................. 
Parts .................................................................................................................................................................... 
Service ................................................................................................................................................................ 

  $

25,233 
18,391 
217 
632 
379 
240 
45,092  

The level of goodwill that resulted from the CEC acquisition is primarily reflective of CEC’s going-concern value, the value of 

CEC’s assembled workforce, new customer relationships expected to arise from the acquisition and expected synergies from 
combining operations. We currently expect the goodwill recognized to be 100% deductible for income tax purposes. 

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Total CEC acquisition costs were $1.0 million. Since our acquisition of CEC on January 1, 2018, significant amounts of 

equipment rental fleet have been moved between H&E locations and the acquired CEC locations, and it is impractical to reasonably 
estimate the amount of CEC revenues and earnings since the acquisition date.

Rental, LLC (dba “Rental Inc.”)

Effective April 1, 2018, we completed the acquisition of Rental Inc., a non-residential equipment rental and distribution company 
with five branches located in Alabama, Florida and Western Georgia. The acquisition expands our presence in the surrounding market.

The aggregate consideration paid to the owners of Rental Inc. was approximately $68.6 million. The acquisition and related fees 

and expenses were funded through available cash and from borrowings under our Credit Facility (as defined below). The following 
table summarizes the fair value of the assets acquired and liabilities assumed as of the acquisition date.

Cash ....................................................................................................................................................................  $
Accounts receivable............................................................................................................................................ 
Inventory............................................................................................................................................................. 
Prepaid expenses and other assets ...................................................................................................................... 
Rental equipment ................................................................................................................................................ 
Property and equipment...................................................................................................................................... 
Intangible assets (1) ............................................................................................................................................ 
Total identifiable assets acquired .................................................................................................................. 
Accounts payable................................................................................................................................................ 
Manufacturer flooring plans payable.................................................................................................................. 
Accrued expenses payable and other liabilities .................................................................................................. 
Total liabilities assumed................................................................................................................................ 
Net identifiable assets acquired..................................................................................................................... 
Goodwill (2)........................................................................................................................................................ 

Net assets acquired ........................................................................................................................................  $

$’s in thousands

260 
2,873 
5,324 
47 
22,578 
1,935 
10,200 
43,217 
(439)
(3,293)
(469)
(4,201)
39,016 
29,554 
68,570  

(1)

The following table reflects the estimated fair values and useful lives of the acquired intangible assets identified based on 
our purchase accounting assessments:

Customer relationships...........................................................................................................  $
Tradenames ............................................................................................................................ 

  $

Fair Value
(amounts in
thousands)

10,000   
200   
10,200   

Life (years)

10 
1 

(2) We have allocated the $29.6 million goodwill among our six goodwill reporting units as follows (amounts in thousands):

Rental Component 1 ...........................................................................................................................................  $
Rental Component 2 ........................................................................................................................................... 
New Equipment .................................................................................................................................................. 
Used Equipment.................................................................................................................................................. 
Parts .................................................................................................................................................................... 
Service ................................................................................................................................................................ 

  $

9,064 
5,445 
10,217 
1,692 
2,171 
965 
29,554  

Included in the total goodwill amount of $29.6 million is approximately $3.4 million of accrued purchase price consideration to 

be paid to the sellers pursuant to the terms of the purchase agreement among the parties named thereto. The level of goodwill that 
resulted from the Rental Inc. acquisition is primarily reflective of Rental Inc.’s going-concern value, the value of Rental Inc.’s 
assembled workforce, new customer relationships expected to arise from the acquisition and expected synergies from combining 
operations. We currently expect the goodwill recognized to be 100% deductible for income tax purposes. 

78

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
Total Rental Inc. acquisition costs were $0.3 million. Since our acquisition of Rental Inc. on April 1, 2018, significant amounts of 

equipment rental fleet have been moved between H&E locations and the acquired Rental Inc. locations, and it is impractical to 
reasonably estimate the amount of Rental Inc. revenues and earnings since the acquisition date.        

Pro forma financial information 

We completed the CEC acquisition effective January 1, 2018. Therefore, the operating results of CEC are included in our reported 

condensed consolidated statements of income for the full year ended December 31, 2018. We completed the Rental Inc. acquisition 
effective April 1, 2018. Therefore, our reported consolidated statements of income for the year ended December 31, 2018 do not 
include Rental Inc. for the period from January 1, 2018 through March 31, 2018.  We completed the WRI acquisition on February 1, 
2019. Therefore, our reported condensed consolidated statements for the year ended December 31, 2019 do not include WRI for the 
month of January 2019.

Pursuant to Topic 805, Business Combinations, pro forma disclosures should be repeated whenever the year or interim period of 
the acquisition is presented. The pro forma information below gives effect to the CEC and Rental Inc. acquisitions as if they had been 
completed on January 1, 2017 (the “pro forma acquisition date”). The pro forma information is not necessarily indicative of our results 
of operations had the acquisitions been completed on the above date, nor is it necessarily indicative of our future results. The pro 
forma information does not reflect any cost savings from operating efficiencies or synergies that could result from the acquisitions, nor 
does it reflect additional revenue opportunities following the acquisitions. The unaudited tables below present unaudited pro forma 
consolidated statements of income information for the year December 31, 2017 as if CEC and Rental Inc. were included in our 
consolidated results for the entire period presented. 

H&E(1)

Total revenues....................................................................................  $ 1,030,019    $
Pretax income.....................................................................................   
59,344     
Pro forma adjustments to pretax income:
Impact of fair value mark-ups/useful life changes on
   depreciation (2) ...............................................................................   
Intangible asset amortization (3)........................................................   
Interest expense (4) ............................................................................   
Elimination of merger related costs ...................................................   
Elimination of historic interest expense (5) .......................................   
Pro forma pretax income....................................................................   
Income tax expense............................................................................   
Net income .........................................................................................  $
Net income per share – basic (6)........................................................  $
Net income per share – diluted (6).....................................................  $

—     
—     
—     
788     
—     
60,132     
(50,511)    
110,643    $
3.12    $
3.10    $

(amounts in thousands)
Year Ended December 31, 2017
Rental Inc.

CEC

36,790    $
3,043     

34,942 
7,267 

 $

Total
1,101,751 
69,654 

(3,575)    
(2,420)    
—     
4,497     
1,966     
3,511     
(2,949)    
6,460    $
0.18    $
0.18    $

(2,794)
(1,200)
(1,609)
— 
382 
2,046 
(1,719)
3,765 
0.11 
0.11 

 $
 $
 $

(6,369)
(3,620)
(1,609)
5,285 
2,348 
65,689 
(55,179)
120,868 
3.40 
3.39  

(1)

(2)

(3)

(4)

(5)

(6)

Amounts presented above for “H&E” are derived from the Company’s consolidated statement of income in this Annual 
Report on Form 10-K for the year ended December 31, 2017.

Depreciation of rental equipment and non-rental equipment were adjusted for the fair value markups, and the changes in 
useful lives and salvage values of the equipment acquired in the acquisitions.

Represents the amortization of the intangible assets acquired in the acquisitions.

A portion of the consideration paid for Rental Inc. was funded with borrowings from our Credit Facility. Interest expense 
was adjusted to reflect the additional debt resulting from such acquisition.

Represents the elimination of historic debt of CEC and Rental Inc. that is not part of the combined entity.

Because of the method used in calculating per share data, the summation of entities may not necessarily total to the per 
share data computed for the total company due to rounding.

The pro forma information below gives effect to the Rental Inc. and WRI acquisitions as if they had been completed on January 1, 

2018 (the “pro forma acquisition date”). The pro forma information is not necessarily indicative of our results of operations had the 
acquisitions been completed on the above date, nor is it necessarily indicative of our future results. The pro forma information does 

79

        
 
 
 
 
 
 
 
 
   
   
 
 
 
  
   
      
      
  
  
  
  
  
  
  
  
  
  
not reflect any cost savings from operating efficiencies or synergies that could result from the acquisitions, nor does it reflect 
additional revenue opportunities following the acquisitions. The unaudited tables below present unaudited pro forma consolidated 
statements of income information for the year December 31, 2018 as if Rental Inc. and WRI were included in our consolidated results 
for the entire period presented.

H&E(1)

(amounts in thousands, except per share data)
Year Ended December 31, 2018
  We-Rent-It
 $

    Rental Inc.(7)  
7,408 
1,020 

36,002    $
6,892     

Total
1,282,371 
112,575 

Total revenues....................................................................................  $ 1,238,961    $
Pretax income.....................................................................................   
104,663     
Pro forma adjustments to pretax income:
Impact of fair value mark-ups/useful life changes on
   depreciation (2) ...............................................................................   
Intangible asset amortization (3)........................................................   
Interest expense (4) ............................................................................   
Elimination of historic interest expense (5) .......................................   
Pro forma pretax income (loss)..........................................................   
Income tax expense (benefit) .............................................................   
Net income (loss) ...............................................................................  $
Net income (loss) per share – basic (6)..............................................  $
Net income (loss) per share – diluted (6)...........................................  $

—     
—     
—     
—     
104,663     
28,040     
76,623    $
2.15    $
2.13    $

(749)
(300)
(480)
82 
(427)
(114)
(313)
(0.01)
(0.01)

 $
 $
 $

(4,452)    
(1,050)    
(5,664)    
517     
(3,757)    
(973)    
(2,784)   $
(0.08)   $
(0.08)   $

(5,201)
(1,350)
(6,144)
599 
100,479 
26,953 
73,526 
2.05 
2.04  

(1) Amounts presented above for “H&E” are derived from the Company’s consolidated statement of income in this Annual 

Report on Form 10-K for the year ended December 31, 2018 and includes actual results for CEC for the full twelve months 
ended December 31, 2018 and actual results for Rental Inc. for the period April 1, 2018 through December 31, 2018.

(2) Depreciation of rental equipment and non-rental equipment were adjusted for the fair value markups, and the changes in 

useful lives and salvage values of the equipment acquired in the acquisitions.

(3) Represents the amortization of the intangible assets acquired in the acquisitions.

(4)

Interest expense was adjusted to reflect the additional debt resulting from the acquisition.

(5) Represents the elimination of historic debt of Rental Inc. and WRI that is not part of the combined entity.

(6) Because of the method used in calculating per share data, the summation of entities may not necessarily total to the per share 

data computed for the total company due to rounding.

(7) Represents Rental Inc. pro forma operating results for the three month period ended March 31, 2018. We completed the 

Rental Inc. acquisition effective April 1, 2018.

(4) Receivables

Receivables consisted of the following at December 31, (amounts in thousands):

Trade receivables ........................................................................  $
Unbilled rental revenue...............................................................   
Income tax receivables ...............................................................   
Other ...........................................................................................   

Less allowance for doubtful accounts.........................................   
Total receivables, net ..................................................................  $

2019
186,472    $
9,529     
1,405     
34     
197,440     
(5,236)   
192,204    $

2018
194,601 
8,833 
2,181 
35 
205,650 
(4,094)
201,556  

80

 
 
 
 
 
 
 
 
   
 
  
   
      
  
  
      
  
  
  
  
  
  
  
 
 
 
   
 
 
   
 
(5)

Inventories

Inventories consisted of the following at December 31, (amounts in thousands):

New equipment...........................................................................   $
Used equipment ..........................................................................    
Parts, supplies and other .............................................................    
Total inventories, net ..................................................................   $

2019

65,549   $
1,993    
17,936    
85,478   $

2018

84,603 
1,980 
18,015 
104,598  

The above amounts are presented net of reserves for inventory obsolescence at December 31, 2019 and 2018 totaling 

approximately $0.3 million and $0.4 million, respectively.

(6)

Property and Equipment

Net property and equipment consisted of the following at December 31, (amounts in thousands):

Land ............................................................................................  $
Transportation equipment...........................................................   
Building and leasehold improvements........................................   
Office and computer equipment .................................................   
Machinery and equipment ..........................................................   
Property under capital leases ......................................................   
Construction in progress .............................................................   

Less accumulated depreciation and amortization .......................   
Total net property and equipment...............................................  $

2019

7,597    $
130,099     
69,031     
53,597     
18,732     
—     
8,290     
287,346     
(156,782)   
130,564    $

2018

7,597 
106,011 
63,060 
51,758 
17,811 
2,417 
9,129 
257,783 
(142,662)
115,121  

Total depreciation and amortization on property and equipment was $28.4 million, $24.6 million and $23.8 million for the years 

ended December 31, 2019, 2018 and 2017, respectively.          

(7) Manufacturer Flooring Plans Payable

Manufacturer flooring plans payable are financing arrangements for inventory and rental equipment. The interest cost incurred on 

the manufacturer flooring plans ranged from 0% to the prime rate (4.75% at December 31, 2019) plus an applicable margin at 
December 31, 2019. Certain manufacturer flooring plans provide for a one to twelve-month reduced interest rate term or a deferred 
payment period. We recognize interest expense based on the effective interest method. We make payments in accordance with the 
original terms of the financing agreements. However, we routinely sell equipment that is financed under manufacturer flooring plans 
prior to the original maturity date of the financing agreement. The related manufacturer flooring plan payable is then paid at the time 
the equipment being financed is sold. The manufacturer flooring plans payable are secured by the equipment being financed.

Maturities (based on original financing terms) of the manufacturer flooring plans payable as of December 31, 2019 for the 

following years ending December 31 until paid are as follows (amounts in thousands):

2020 ...............................................................................................  $
2021 ...............................................................................................   
2022 ...............................................................................................   
Total...............................................................................................  $

11,658 
13,369 
174 
25,201  

81

 
 
 
   
 
 
 
 
 
   
 
 
   
 
 
 
(8) Accrued Expenses Payable and Other Liabilities

Accrued expenses payable and other liabilities consisted of the following at December 31, (amounts in thousands):

2019

2018

Payroll and related liabilities ......................................................   $
Sales, use and property taxes ......................................................    
Accrued interest ..........................................................................    
Accrued insurance ......................................................................    
Deferred revenue ........................................................................    
Other ...........................................................................................    
Total accrued expenses payable and other liabilities..................   $

30,903   $
11,042    
18,804    
5,837    
4,038    
7,758    
78,382   $

24,864 
10,069 
18,771 
4,328 
5,973 
9,366 
73,371  

(9)

Senior Unsecured Notes

On August 24, 2017, we completed an offering of $750 million aggregate principal amount of 5.6250% senior notes due 2025 
(the “New Notes”) and the settlement of a cash tender offer (the “Tender Offer”) with respect to our 7% senior notes due 2022 (the 
“Old Notes”). Net proceeds, after deducting $10.3 million of estimated offering expenses, from the sale of the New Notes totaled 
approximately $739.7 million. We used a portion of the net proceeds from the sale of the New Notes to repurchase $329.7 million of 
aggregate principal amount of the Old Notes in early settlement of the Tender Offer, which the Company launched on August 17, 
2017. Holders who tendered their Old Notes prior to the early tender deadline received $1,038.90 per $1,000 principal amount of Old 
Notes tendered, plus accrued and unpaid interest up to, but not including, the payment date of August 24, 2017. Effective as of August 
24, 2017, we (i) provided notice of the redemption of all remaining Old Notes that were not validly tendered in the Tender Offer at the 
expiration time and (ii) satisfied and discharged the indenture governing the Old Notes in accordance with its terms. On September 25, 
2017, we redeemed the remaining $300.3 million principal amount outstanding of the Old Notes at a redemption price equal to 
103.50% of the principal amount thereof, plus accrued and unpaid interest up to, but not including, the date of redemption. 

In connection with the above transactions, we recorded a one-time loss on the early extinguishment of debt of approximately 
$25.4 million, or approximately $18.9 million after-tax, reflecting payment of $12.8 million of tender premiums and $10.5 million of 
premiums in accordance with the indenture governing the Old Notes to redeem the Old Notes that remained outstanding following 
completion of the Tender Offer, combined with the write-off of approximately $2.0 million of unamortized note discount related to the 
Old Notes. Additional transaction costs incurred in connection with the offering of the New Notes totaled approximately $1.6 million.

The New Notes were issued at par and require semiannual interest payments on March 1st and September 1st of each year, 

commencing on March 1, 2018. No principal payments are due until maturity (September 1, 2025).

The New Notes are redeemable, in whole or in part, at any time on or after September 1, 2020 at specified redemption prices plus 
accrued and unpaid interest to the date of redemption. We may redeem up to 40% of the aggregate principal amount of the New Notes 
before September 1, 2020 with the net cash proceeds from certain equity offerings. We may also redeem the New Notes prior to 
September 1, 2020 at a specified “make-whole” redemption price plus accrued and unpaid interest to the date of redemption.

The New Notes rank equally in right of payment to all of our existing and future senior indebtedness and rank senior to any of our 
subordinated indebtedness. The New Notes are unconditionally guaranteed on a senior unsecured basis by all of our current and future 
significant domestic restricted subsidiaries. In addition, the New Notes are effectively subordinated to all of our and the guarantors’ 
existing and future secured indebtedness, including the Credit Facility, to the extent of the assets securing such indebtedness, and are 
structurally subordinated to all of the liabilities and preferred stock of any of our subsidiaries that do not guarantee the New Notes.

If we experience a change of control, we will be required to offer to purchase the New Notes at a repurchase price equal to 101% 

of the principal amount, plus accrued and unpaid interest to the date of repurchase.

The indenture governing the New Notes contains certain covenants that, among other things, limit our ability and the ability of 
our restricted subsidiaries to: (i) incur additional indebtedness, assume a guarantee or issue preferred stock; (ii) pay dividends or make 
other equity distributions or payments to or affecting our subsidiaries; (iii) purchase or redeem our capital stock; (iv) make certain 
investments; (v) create liens; (vi) sell or dispose of assets or engage in mergers or consolidations; (vii) engage in certain transactions 
with subsidiaries or affiliates; (viii) enter into sale-leaseback transactions; and (ix) engage in certain business activities. Each of the 
covenants is subject to exceptions and qualifications. As of December 31, 2019, we were in compliance with these covenants.

On November 22, 2017, we closed on an offering of $200 million aggregate principal amount of 5.625% senior notes due 2025 

(the “Add-on Notes”) in an unregistered offering through a private placement. The Add-on Notes were priced at 104.25% of the 

82

 
 
 
   
 
 
principal amount. Net proceeds from the offering of the Add-on Notes, including accrued interest from August 24, 2017 totaled 
approximately $209.2 million. The net proceeds of the offering, was used to repay indebtedness outstanding under the Company’s 
existing senior secured credit facility (the “Credit Facility”) and for the payment of fees and expenses related to the offering.  

The Add-on Notes were issued as additional notes under an indenture dated as of August 24, 2017, pursuant to which we 

previously issued the New Notes as described above. The Add-on Notes have identical terms to, rank equally with and form a part of a 
single class of securities with the New Notes.

Pursuant to registration rights agreements entered into among us, the guarantors of the New Notes and the Add-On Notes, 
respectively, and the initial purchasers of the New Notes and the Add-On Notes, respectively, we agreed to make offers to exchange 
(collectively, the “Exchange Offer”) the New Notes and Add-On Notes and the respective guarantees for registered, publicly tradable 
notes and guarantees that have terms identical in all material respects to the New Notes and the Add-On Notes, respectively (except 
that the exchange notes do not contain any transfer restrictions) within a certain period of time following the completion of the 
respective note offerings. We completed the Exchange Offer for the New Notes and the Add-On Notes in March 2018.      

The following table reconciles our Senior Unsecured Notes to our Consolidated Balance Sheets (amounts in thousands):

Balance at December 31, 2017 .....................................................   $
Accretion of discount through December 31, 2018 ......................    
Amortization of note premium through December 31, 2018........    
Additional deferred financing costs on New Notes ......................    
Amortization of deferred financing costs through 
   December 31, 2018 ....................................................................    
Balance at December 31, 2018 .....................................................   $
Accretion of discount through December 31, 2019 ......................    
Amortization of note premium through December 31, 2019........    
Additional deferred financing costs on New Notes ......................    
Amortization of deferred financing costs through 
   December 31, 2019 ....................................................................    
Balance at December 31, 2019 .....................................................   $

944,088 
1,539 
(1,062)
(97)

312 
944,780 
1,539 
(1,062)
— 

309 
945,566  

(10) Senior Secured Credit Facility

We and our subsidiaries are parties to a $750.0 million Credit Facility with Wells Fargo Capital Finance, LLC (as successor to 

General Electric Capital Corporation) as administrative agent, and the lenders named therein.

On December 22, 2017, we amended, extended and restated the Credit Facility by entering into the Fifth Amended and Restated 

Credit Agreement (the “Amended and Restated Credit Agreement”) by and among the Company, Great Northern Equipment, Inc., 
H&E Equipment Services (California), LLC, H&E Equipment Services (Mid-Atlantic), LLC, the other credit parties named therein, 
the lenders named therein, Wells Fargo Capital Finance, LLC, as administrative agent, the other credit parties named therein, the 
lenders named therein, and the joint lead arrangers, joint book runners, co-syndication agents and documentation agent named therein.

The Amended and Restated Credit Agreement, among other things, (i) extended the maturity date of the credit facility from 
May 21, 2019 to December 22, 2022, (ii) increased the commitments under the senior secured asset based revolver provided for 
therein from $602.5 million to $750 million, (iii) increased the uncommitted incremental revolving capacity from $150 million to 
$250 million, (iv) provided that the unused line fee margin will be either 0.375% or 0.25%, depending on the Average Revolver Usage 
(as defined in the Amended and Restated Credit Agreement) of the borrowers, (v) lowered the interest rate (a) in the case of base rate 
revolving loans, to the base rate plus an applicable margin of 0.50% to 1.00% depending on the Average Availability (as defined in 
the Amended and Restated Credit Agreement) and (b) in the case of LIBOR revolving loans, to LIBOR (as defined in the Amended 
and Restated Credit Agreement) plus an applicable margin of 1.50% to 2.00%, depending on the Average Availability, (vi) lowered 
the margin applicable to the letter of credit fee to between 1.50% and 2.00%, depending on the Average Availability, and 
(vii) permitted, subject to certain conditions, an unlimited amount of Permitted Acquisitions, Restricted Payments and prepayments of 
Indebtedness (in each case, as defined in the Amended and Restated Credit Agreement).

On February 1, 2019, we further amended and extended the Amended and Restated Credit Agreement with the First Amendment 

to the Fifth Amended and Restated Credit Agreement (the “First Amendment”) by and among the Company, Great Northern 
Equipment, Inc., H&E Equipment Services (California), LLC, H&E Equipment Services (Mid-Atlantic), LLC, the other credit parties 
named therein, the lenders named therein, Wells Fargo Capital Finance, LLC, as administrative agent, the other credit parties named 

83

 
therein, the lenders named therein, and the joint lead arrangers, joint book runners, co-syndication agents and documentation agent 
named therein.

The First Amendment, among other things, (i) extended the maturity date of the credit facility from December 22, 2022 to 
January 31, 2024, and (ii) lowered the interest rate in the case of LIBOR revolving loans, to LIBOR plus an applicable margin of 
1.25% to 1.75%, depending on the Average Availability and (iii) lowered the interest rate in the case of Base Rate loans, to the Base 
Rate (as defined in the Amended and Restated Credit Agreement) plus an applicable margin of 0.25% to 0.75%, depending on the 
Average Availability.

As amended, the Amended and Restated Credit Agreement continues to provide for, among other things, a $30 million letter of 
credit sub-facility, and a guaranty by certain of the Company’s subsidiaries of the obligations under the Credit Facility. In addition, the 
Credit Facility remains secured by substantially all of the assets of the Company and certain of its subsidiaries.

At December 31, 2019, we had $216.9 million in borrowings outstanding under the Credit Facility and could borrow up to $525.4 

million and remain in compliance with the debt covenants under the Company’s credit facility. At February 18, 2020, we had $559.4 
million of available borrowings under our Credit Facility, net of a $7.7 million outstanding letter of credit.

(11) Leases 

We adopted Topic 842 on January 1, 2019. Because we adopted Topic 842 using the transition method that allowed us to initially 
apply Topic 842 as of January 1, 2019 and recognize a cumulative-effect adjustment to the opening balance of retained earnings in the 
period of adoption, prior year financial statements were not recast under the new standard and, therefore, those prior year amounts are 
not presented below.

When available, we use the rate implicit in the lease to discount lease payments to present value; however, most of our leases do 
not provide a readily determinable implicit rate. Therefore, we estimate our IBR to discount the lease payments based on information 
available at lease commencement. Our IBR represents a fully collateralized rate for a fully amortizing loan with the same term as the 
lease. 

At December 31, 2019, as disclosed in our consolidated balance sheet, we had net operating lease right-of-use assets of 

$156.6 million and net finance lease right-of-use assets of $0.4 million. Our operating lease liabilities at December 31, 2019 were 
$159.3 million and finance lease liabilities were $0.6 million. The weighted average remaining lease term for operating leases was 
approximately 10.4 years and the weighted average remaining lease term for finance leases was approximately 2.3 years. The 
weighted average discount rate for operating and finance leases was approximately 6.8% and 5.9%, respectively. 

The table below presents certain information related to lease costs, under Topic 842, for our operating and finance leases for the 

years ended December 31, (in thousands).  

Classification

Year Ended December 31, 2019

Operating lease cost .......................................................  SG&A expenses
Finance lease costs......................................................... 
     Amortization of leased assets....................................  SG&A expenses
     Interest on lease liabilities......................................... 
Interest expense
Variable lease cost .........................................................  SG&A expenses
Sublease income.............................................................  Other income
Total lease cost............................................................... 

  $

  $

22,293 

162 
39 
523 
(567)
22,450  

Under Topic 840, rent expense under non-cancelable operating lease agreements for the years ended December 31, 2018 and 2017 

amounted to approximately $23.1 million and $20.1 million, respectively.

The table below presents supplemental cash flow information related to leases for the year ended December 31, 2019 (in 

thousands).

Year Ended December 31, 2019

Cash paid for amounts included in the measurements of lease liabilities:
    Operating cash flows for operating leases......................................................................  $
    Operating cash flows for finance leases ......................................................................... 
    Finance cash flows for finance leases ............................................................................ 

21,720 
39 
232  

84

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
The table below reconciles the undiscounted cash flows for each of the first five years and total of the remaining years to the 

operating lease liabilities recorded on our consolidated balance sheet as of December 31, 2019 (in thousands).  

  Operating Leases   

Finance Leases

2020 ........................................................................................................................................   $
2021 ........................................................................................................................................    
2022 ........................................................................................................................................    
2023 ........................................................................................................................................    
2024 ........................................................................................................................................    
Thereafter................................................................................................................................    
Total minimum lease payments ..............................................................................................    
Less: amount of lease payments representing interest............................................................    
Present value of future minimum lease payments ..................................................................   $

21,697    $
21,672     
21,508     
21,506     
21,740     
114,792     
222,915     
(63,650)    
159,265    $

270 
270 
45 
— 
— 
— 
585 
(35)
550  

Under Topic 840, future minimum operating lease payments existing at December 31, 2018 for the years ending December 31, 
2019, 2020, 2021, 2022, 2023 and thereafter are $21.8 million, $21.9 million, $21.2 million, $19.9 million, $17.1 million and $86.4 
million, respectively. Under Topic 840, future minimum capital lease payments existing at December 31, 2018 for the years ending 
December 31, 2019, 2020, 2021, and interest are $0.3 million, $0.3 million, $0.3 million, and $0.1 million, respectively.

(12)

Income Taxes

On December 22, 2017, the Tax Cuts and Jobs Act (the “Act”) was signed into law. Among other changes, the Act reduced the 

corporate federal income tax rate from 35% to 21%.  As a result of the rate change, in 2017 we recorded a one-time decrease in 
income tax expense of $66.9 million from the re-measurement of our deferred tax assets and liabilities which is reflected in the tables 
below. Our accounting for the income tax effects of the Act is complete and there were no changes made to the enactment-date 
accounting during 2018 and 2019.

Our income tax provision (benefit) for the years ended December 31, 2019, 2018 and 2017, consists of the following (amounts in 

thousands):

Current

Deferred

Total

Year ended December 31, 2019:

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

(761)  $
2,398     
1,637    $

25,134    $
1,879     
27,013    $

Year ended December 31, 2018:

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

(1,523)  $
2,868     
1,345    $

23,127    $
3,568     
26,695    $

24,373 
4,277 
28,650 

21,604 
6,436 
28,040 

Year ended December 31, 2017:

U.S. Federal .........................................................................  $
State .....................................................................................   
  $

—    $
221     
221    $

(54,241)  $
3,706     
(50,535)  $

(54,241)
3,927 
(50,314)

85

 
 
 
 
 
   
   
 
   
      
      
  
 
   
      
      
  
 
   
      
      
  
 
 
Significant components of our deferred income tax assets and liabilities as of December 31 are as follows (amounts in thousands):

Deferred tax assets:

Accounts receivable ..............................................................  $
Inventories.............................................................................   
Net operating losses ..............................................................   
AMT and tax credits..............................................................   
Sec 263A costs ......................................................................   
Accrued liabilities .................................................................   
Deferred compensation .........................................................   
Accrued interest ....................................................................   
Stock-based compensation ....................................................   
Goodwill and intangible assets..............................................   
Other assets ...........................................................................   

Valuation allowance ...................................................................   

Deferred tax liabilities:

Property and equipment ........................................................   
Investments ...........................................................................   
Goodwill and intangible assets..............................................   

Net deferred tax liabilities ..........................................................  $

2019

2018

1,283    $
83     
101,212     
1,334     
608     
2,970     
1,499     
410     
247     
711     
597     
110,954     
—     
110,954     

1,010 
93 
86,859 
2,110 
752 
2,869 
1,561 
387 
146 
346 
415 
96,548 
(609)
95,939 

(287,654)   
(1,072)   
(2,354)   
(291,080)   
(180,126)  $

(245,198)
(1,076)
(2,778)
(249,052)
(153,113)

The reconciliation between income taxes computed using the statutory federal income tax rate (21% for the years ended 
December 31, 2019 and 2018 and 35% for the year ended December 31, 2017) to the actual income tax expense (benefit) is below 
(amounts in thousands):

2019

2018

2017

Computed tax at statutory rates.................................................  $
Permanent items - other ............................................................   
Permanent items - excess of tax deductible goodwill ...............   
State income tax, net of federal tax effect.................................   
Change in valuation allowance .................................................   
Change in uncertain tax positions .............................................   
Other - change in deferred state rate .........................................   
Impact of the Act federal rate change .......................................   
  $

24,331    $
1,065     
—     
6,944     
(609)   
—     
(3,081)   
—     
28,650    $

21,979    $
1,021     
—     
5,246     
(123)   
(83)   
—     
—     
28,040    $

20,770 
911 
(2,130)
2,563 
397 
(5,960)
— 
(66,865)
(50,314)

At December 31, 2019, we had available federal net operating loss carry forwards of approximately $86.2 million, which expire 
in varying amounts from 2030 through 2036 and $366.9 million, which does not expire. We also had federal alternative minimum tax 
credit carry forwards at December 31, 2019 of approximately $1.5 million which do not expire and $0.4 million general business 
credit carry forwards that expire in varying amounts from 2026 and 2037, and state income tax credits of $0.2 million that expire in 
varying amounts beginning in 2022. In accordance with changes made by the Act, our AMT credit became refundable between 2018 
and 2022; therefore, we have reclassified $0.8 million from deferred income taxes to income tax receivable during the year ended 
December 31, 2019. The federal and state net operating loss carryforwards in the income tax returns filed included unrecognized tax 
benefits taken in prior years. These net operating losses for which a deferred tax asset is recognized for financial statement purposes in 
accordance with ASC 740 are presented net of these unrecognized tax benefits.

Management has concluded that it is more likely than not that the deferred tax assets are fully realizable through future reversals 
of existing taxable temporary differences and future taxable income. Therefore, a valuation allowance is not required to reduce those 
deferred tax assets as of December 31, 2019. For the year ended December 31, 2019, we decreased our valuation allowance by $0.6 
million for certain state net operating losses that are expected to be fully realized.

86

 
 
 
   
 
   
      
  
 
   
 
   
   
      
  
 
   
 
 
 
 
   
   
 
 
 
A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follows (in 

thousands):

Gross unrecognized tax benefits at January 1.............................  $
Increases in tax positions taken in prior years ............................   
Decreases in tax positions taken in prior years...........................   
Lapse in statute of limitations.....................................................   
Gross unrecognized tax benefits at December 31.......................  $

2019

2018

—   $
—    
—    
—    
—   $

106 
— 
(106)
— 
—  

As of December 31, 2019 and 2018, we have no reserves established for the gross amount of unrecognized tax benefits.   We do 

not expect a material change in unrecognized tax benefits related to federal and state exposures will occur within the next twelve 
months.     

Our U.S. federal tax returns for 2016 and subsequent years remain subject to examination by tax authorities. We are also subject 

to examination in various state jurisdictions for 2013 and subsequent years.

(13) Commitments and Contingencies

Legal Matters

As further discussed in Note 2 to these consolidated financial statements, we are exposed to various claims relating to our 

business, including those for which we retain portions of the losses through the application of deductibles and self-insured retentions, 
or self-insurance. Losses that exceed our deductibles and self-insured retentions are insured through various commercial lines of 
insurance policies. As of February 20, 2020, we are aware of a contingent liability related to an automobile liability claim for which 
we have determined that an unfavorable outcome is probable. Based on the information currently available to us, we cannot predict the 
timing of the claim’s ultimate resolution or reasonably estimate the amount or a range of potential losses that will arise from the claim. 
The ultimate loss on the insured claim could be material. Pursuant to ASC 450, Contingencies, and other relevant guidance, when the 
contingency become both probable and estimable, our consolidated balance sheets will reflect a liability for the total amount of 
estimated claim and an asset for the portion of the claim recoverable through insurance. This gross-up presentation could be material 
to our consolidated balance sheets. Our loss exposure, however, is limited to our insurance policy deductible, which is immaterial to 
our consolidated statements of income.  

We are also involved in various other claims and legal actions arising in the ordinary course of business. In the opinion of 
management, after consultation with legal counsel, the ultimate disposition of these various matters will not have a material adverse 
effect on the Company’s consolidated financial position, results of operations or liquidity.

Letters of Credit

The Company had outstanding letters of credit issued under its Credit Facility totaling $7.7 million as of December 31, 2019 and 

2018, respectively. The letters of credit expire in May 2020 and are expected to be renewed for similar one-year terms.      

(14) Employee Benefit Plan

We offer substantially all of our employees’ participation in a qualified 401(k)/profit-sharing plan in which we match employee 
contributions up to predetermined limits for qualified employees as defined by the plan. For the years ended December 31, 2019, 2018 
and 2017, we contributed to the plan, net of employee forfeitures, $5.5 million, $2.5 million and $2.2 million, respectively.

(15) Deferred Compensation Plans

In 2001, we assumed, in a business combination, nonqualified employee deferred compensation plans under which certain 

employees had previously elected to defer a portion of their annual compensation. Upon assumption of the plans, the plans were 
amended to not allow further participant compensation deferrals. Compensation previously deferred under the plans is payable upon 
the termination, disability or death of the participants. At December 31, 2019, we have obligations remaining under one deferred 
compensation plan. All other plans have terminated pursuant to the provisions of each respective plan. The remaining plan 
accumulates interest each year at a bank’s prime rate in effect at the beginning of January of each year. This rate remains constant 
throughout the year. The effective rate for the 2019 calendar plan year was 5.50%. The aggregate deferred compensation payable at 

87

 
 
   
 
 
December 31, 2019 and December 31, 2018 was approximately $2.1 million and $2.0 million, respectively. Included in these amounts 
at December 31, 2019 and 2018 was accrued interest of $1.6 million and $1.5 million, respectively.

(16) Related Party Transactions

Mr. John M. Engquist, who served as the Company’s Executive Chairman of the Board for the year ended December 31, 2019 

and the Company’s Chief Executive Officer for the years ended December 31, 2018 and 2017, has a 48.0% ownership interest in 
Perkins-McKenzie Insurance Agency, Inc. (“Perkins-McKenzie”), an insurance brokerage firm.   Perkins-McKenzie brokers a 
substantial portion of our commercial liability insurance. As the broker, Perkins-McKenzie receives from our insurance provider as a 
commission a portion of the premiums we pay to the insurance provider. Commissions paid to Perkins-McKenzie on our behalf as 
insurance broker totaled approximately $0.9 million, $0.8 million and $0.8 million for the years ended December 31, 2019, 2018 and 
2017, respectively.

We purchase products and services from, and sell products and services to, B-C Equipment Sales, Inc., in which Mr. Engquist has 

a 50% ownership interest. In each of the years ended December 31, 2019, 2018 and 2017, our purchases totaled $0.3 million, $0.1 
million and $0.4 million, respectively, and our sales to B-C Equipment Sales, Inc. totaled approximately $0.1 million, $0.1 million and 
$0.1 million, respectively.

(17) Summarized Quarterly Financial Data (Unaudited)

The following is a summary of our unaudited quarterly financial results of operations for the years ended December 31, 2019 and 

2018 (amounts in thousands, except per share amounts):

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

2019:
Total revenues .........................................................................  $
Income from operations(1)........................................................   
Income before provision for income taxes(1) ...........................   
Net income(1)............................................................................   
Basic net income per common share(2) ....................................  $
Diluted net income per common share(2).................................  $

313,638    $
35,675     
19,352     
14,243     
0.40    $
0.40    $

333,597    $
47,673     
30,895     
22,614     
0.63    $
0.63    $

352,997    $
55,503     
38,760     
28,431     
0.79    $
0.79    $

348,133 
41,310 
26,854 
21,923 
0.61 
0.61  

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

2018:
Total revenues .........................................................................  $
Income from operations...........................................................   
Income before provision for income taxes ..............................   
Net income...............................................................................   
Basic net income per common share(2) ....................................  $
Diluted net income per common share(2).................................  $

260,482    $
27,326     
13,068     
9,478     
0.27    $
0.26    $

310,364    $
43,103     
27,869     
20,771     
0.58    $
0.58    $

322,141    $
45,318     
28,971     
21,314     
0.60    $
0.59    $

345,974 
50,899 
34,755 
25,060 
0.70 
0.70  

(1)

(2)

During the quarter ended December 31, 2019, we recorded non-cash impairment charge totaling approximately $12.2 
million, or $9.9 million after-tax, related to the impairment of goodwill. See note 2 to the consolidated financial statements 
for additional information.
Because of the method used in calculating per share data, the summation of quarterly per share data may not necessarily 
total to the per share data computed for the entire year due to rounding.   

88

 
 
   
   
   
 
   
      
      
      
  
 
 
 
   
   
   
 
   
      
      
      
  
  
(18) Segment Information

We have identified five reportable segments: equipment rentals, new equipment sales, used equipment sales, parts sales and 
service revenues. These segments are based upon revenue streams and how management of the Company allocates resources and 
assesses performance. Non-segmented revenues and non-segmented costs relate to equipment support activities including 
transportation, hauling, parts freight and damage-waiver charges and are not allocated to the other reportable segments. There were no 
sales between segments for any of the periods presented. Selling, general, and administrative expenses as well as all other income and 
expense items below gross profit are not generally allocated to our reportable segments.

We do not compile discrete financial information by our segments other than the information presented below. The following 

table presents information about our reportable segments (amounts in thousands):

Segment Revenues:

Years Ended December 31,
2018

2017

2019

Equipment rentals ................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   

627,181    $
262,948     
125,125     
120,454     
63,488     
Total segmented revenues ..............................................    1,336,590      1,199,196     
39,765     

508,121 
203,301 
107,329 
114,253 
62,873 
995,877 
34,142 
Total revenues...........................................................  $ 1,348,365    $ 1,238,961    $ 1,030,019 

766,354    $
239,091     
139,349     
123,855     
67,941     

Non-Segmented revenues .........................................................   

11,775     

Segment Gross Profit:

Equipment rentals ................................................................  $
New equipment sales ...........................................................   
Used equipment sales ..........................................................   
Parts sales ............................................................................   
Services revenues ................................................................   
Total gross profit from segmented revenues..................   
Non-Segmented gross profit (loss) ...........................................   
Total gross profit.......................................................  $

346,882    $
27,719     
47,328     
32,892     
45,995     
500,816     
(1,646)   
499,170    $

273,759    $
30,891     
39,073     
32,191     
42,160     
418,074     
20,460     
438,534    $

213,522 
22,599 
33,197 
31,118 
41,762 
342,198 
17,710 
359,908  

Segment identified assets:

December 31,

2019

2018

Equipment sales ....................................................................   $
Equipment rentals..................................................................    
Parts and service....................................................................    
Total segment identified assets ........................................    
Non-Segmented identified assets................................................    

86,583 
1,141,498 
18,015 
1,246,096 
481,085 
Total assets .................................................................   $ 1,974,610   $ 1,727,181  

67,542   $
1,217,673    
17,936    
1,303,151    
671,459    

The Company operates primarily in the United States and our sales to international customers for the years ended December 31, 
2019, 2018 and 2017 were 0.2%, 0.1% and 0.4%, respectively, of total revenues for the periods presented. No one customer accounted 
for more than 10% of our revenues on an overall or segmented basis for any of the periods presented.

(19) Consolidating Financial Information of Guarantor Subsidiaries

All of the indebtedness of H&E Equipment Services, Inc. is guaranteed by GNE Investments, Inc. and its wholly-owned 

subsidiary Great Northern Equipment, Inc., H&E Equipment Services (California), LLC, H&E California Holding, Inc., H&E 
Equipment Services (Mid-Atlantic), Inc. and H&E Finance Corp. The guarantor subsidiaries are all wholly-owned and the guarantees, 
made on a joint and several basis, are full and unconditional (subject to subordination provisions and subject to a standard limitation 
which provides that the maximum amount guaranteed by each guarantor will not exceed the maximum amount that can be guaranteed 
without making the guarantee void under fraudulent conveyance laws). There are no restrictions on H&E Equipment Services, Inc.’s 
ability to obtain funds from the guarantor subsidiaries by dividend or loan.

89

 
 
 
 
 
 
   
   
 
   
      
      
  
   
      
      
  
 
 
 
 
 
 
   
 
   
     
  
 
The consolidating financial statements of H&E Equipment Services, Inc. and its subsidiaries are included below. The financial 

statements for H&E Finance Corp. are not included within the consolidating financial statements because H&E Finance Corp. has no 
assets or operations.

CONDENSED CONSOLIDATING BALANCE SHEET

As of December 31, 2019

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Assets:

Cash ..............................................................................................   $
Receivables, net ............................................................................    
Inventories, net..............................................................................    
Prepaid expenses and other assets ................................................    
Rental equipment, net ...................................................................    
Property and equipment, net .........................................................    
Operating lease right-of-use assets, net ........................................    
Finance lease right-of-use assets, net............................................    
Deferred financing costs, net ........................................................    
Investment in guarantor subsidiaries ............................................    
Intangible assets, net .....................................................................    
Goodwill .......................................................................................    

14,247    $
164,260     
81,945     
10,129     
1,062,154     
111,429     
137,625     
—     
2,857     
235,749     
32,948     
101,916     
Total assets ..............................................................................   $ 1,955,259    $

Liabilities and Stockholders’ Equity:

Amount due on senior secured credit facility ...............................    
Accounts payable..........................................................................    
Manufacturer flooring plans payable............................................    
Accrued expenses payable and other liabilities ............................    
Dividends payable.........................................................................    
Senior unsecured notes, net ..........................................................    
Operating lease right-of-use liabilities..........................................    
Finance lease right-of-use liabilities .............................................    
Deferred income taxes ..................................................................    
Deferred compensation payable....................................................    
Total liabilities.........................................................................    
Stockholders’ equity .....................................................................    

216,879    $
56,225     
25,201     
81,646     
231     
945,566     
139,768     
—     
180,126     
2,098     
1,647,740     
307,519     
Total liabilities and stockholders’ equity ................................   $ 1,955,259    $

— 
27,944 
3,533 
133 
155,519 
19,135 
18,945 
365 
— 
— 
— 
29,526 
255,100 

— 
2,628 
— 
(3,264)
(60)
— 
19,497 
550 
— 
— 
19,351 
235,749 
255,100 

 $

 $

 $

 $

— 
— 
— 
— 
— 
— 
— 
— 
— 
(235,749)
— 
— 
(235,749)

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
(235,749)
(235,749)

 $

14,247 
192,204 
85,478 
10,262 
1,217,673 
130,564 
156,570 
365 
2,857 
— 
32,948 
131,442 
 $ 1,974,610 

 $

216,879 
58,853 
25,201 
78,382 
171 
945,566 
159,265 
550 
180,126 
2,098 
1,667,091 
307,519 
 $ 1,974,610  

90

 
 
 
 
 
 
 
 
 
 
 
 
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING BALANCE SHEET

As of December 31, 2018

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Assets:

Cash ..............................................................................................   $
Receivables, net ............................................................................    
Inventories, net..............................................................................    
Prepaid expenses and other assets ................................................    
Rental equipment, net ...................................................................    
Property and equipment, net .........................................................    
Deferred financing costs, net ........................................................    
Investment in guarantor subsidiaries ............................................    
Intangible assets, net .....................................................................    
Goodwill .......................................................................................    

16,677    $
166,393     
94,483     
10,382     
983,281     
98,251     
3,000     
246,309     
28,380     
76,317     
Total assets ..............................................................................   $ 1,723,473    $

Liabilities and Stockholders’ Equity:

Amount due on senior secured credit facility ...............................   $
Accounts payable..........................................................................    
Manufacturer flooring plans payable............................................    
Accrued expenses payable and other liabilities ............................    
Dividends payable.........................................................................    
Senior unsecured notes, net ..........................................................    
Capital leases payable...................................................................    
Deferred income taxes ..................................................................    
Deferred compensation payable....................................................    
Total liabilities.........................................................................    
Stockholders’ equity .....................................................................    

170,761    $
95,866     
23,178     
76,798     
185     
944,780     
—     
153,113     
1,989     
1,466,670     
256,803     
Total liabilities and stockholders’ equity ................................   $ 1,723,473    $

— 
35,163 
10,115 
126 
158,217 
16,870 
— 
— 
— 
29,526 
250,017 

— 
5,974 
488 
(3,427)
(53)
— 
726 
— 
— 
3,708 
246,309 
250,017 

 $

 $

 $

 $

— 
— 
— 
— 
— 
— 
— 
(246,309)
— 
— 
(246,309)

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
(246,309)
(246,309)

 $

16,677 
201,556 
104,598 
10,508 
1,141,498 
115,121 
3,000 
— 
28,380 
105,843 
 $ 1,727,181 

 $

170,761 
101,840 
23,666 
73,371 
132 
944,780 
726 
153,113 
1,989 
1,470,378 
256,803 
 $ 1,727,181  

91

 
 
 
 
 
 
 
 
 
 
 
 
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF INCOME

Year Ended December 31, 2019

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

 $

103,776 
25,214 
20,845 
16,695 
10,106 
1,921 
178,557 

32,528 
14,594 
11,070 
58,192 
22,327 
13,318 
11,767 
3,076 
1,614 
110,294 

45,584 
2,887 
7,527 
4,928 
7,030 
307 
68,263 
40,493 
— 
— 
— 
660 
28,430 

(13,221)
232 
(12,989)
15,441 
— 
15,441 

 $

 $

Revenues:

Equipment rentals .........................................................................   $
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total revenues .........................................................................    

662,578 
213,877 
118,504 
107,160 
57,835 
9,854 
1,169,808 

 $

Cost of revenues:

Rental depreciation .......................................................................    
Rental expense ..............................................................................    
Rental other...................................................................................    

New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total cost of revenues..............................................................    

Gross profit (loss):

Equipment rentals .........................................................................    
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Gross profit..............................................................................    
Selling, general and administrative expenses.....................................    
Impairment of goodwill......................................................................    
Equity in earnings of guarantor subsidiaries ......................................    
Merger costs .......................................................................................    
Gain from sales of property and equipment, net ................................    
Income from operations...........................................................    

Other income (expense):

Interest expense.............................................................................    
Other, net ......................................................................................    
Total other expense, net...........................................................    
Income before provision for income taxes ...................................    
Provision for income taxes .................................................................    
Net income....................................................................................   $

211,252 
90,485 
59,543 
361,280 
189,045 
78,703 
79,196 
18,870 
11,807 
738,901 

301,298 
24,832 
39,801 
27,964 
38,965 
(1,953)
430,907 
270,533 
12,184 
15,441 
416 
3,957 
167,172 

(55,056)
3,745 
(51,311)
115,861 
28,650 
87,211 

92

— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
(15,441)
— 
— 
(15,441)

— 
— 
— 
(15,441)
— 
(15,441)

 $

 $

766,354 
239,091 
139,349 
123,855 
67,941 
11,775 
1,348,365 

243,780 
105,079 
70,613 
419,472 
211,372 
92,021 
90,963 
21,946 
13,421 
849,195 

346,882 
27,719 
47,328 
32,892 
45,995 
(1,646)
499,170 
311,026 
12,184 
— 
416 
4,617 
180,161 

(68,277)
3,977 
(64,300)
115,861 
28,650 
87,211  

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF INCOME

Year Ended December 31, 2018

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

 $

91,630 
55,384 
23,120 
16,868 
9,954 
6,063 
203,019 

30,082 
13,033 
9,410 
52,525 
48,893 
16,092 
11,838 
3,228 
2,599 
135,175 

39,105 
6,491 
7,028 
5,030 
6,726 
3,464 
67,844 
45,406 
— 
— 
643 
23,081 

(10,026)
192 
(9,834)
13,247 
— 
13,247 

 $

 $

Revenues:

Equipment rentals .........................................................................   $
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total revenues .........................................................................    

535,551 
207,564 
102,005 
103,586 
53,534 
33,702 
1,035,942 

 $

Cost of revenues:

Rental depreciation .......................................................................    
Rental expense ..............................................................................    
Rental other...................................................................................    

New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total cost of revenues..............................................................    

Gross profit (loss):

Equipment rentals .........................................................................    
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Gross profit..............................................................................    
Selling, general and administrative expenses.....................................    
Equity in earnings of guarantor subsidiaries ......................................    
Merger costs .......................................................................................    
Gain from sales of property and equipment, net ................................    
Income from operations...........................................................    

Other income (expense):

Interest expense.............................................................................    
Other, net ......................................................................................    
Total other expense, net...........................................................    
Income before provision for income taxes ...................................    
Provision for income taxes .................................................................    
Net income....................................................................................   $

178,371 
76,487 
46,039 
300,897 
183,164 
69,960 
76,425 
18,100 
16,706 
665,252 

234,654 
24,400 
32,045 
27,161 
35,434 
16,996 
370,690 
232,892 
13,247 
708 
6,475 
156,812 

(53,681)
1,532 
(52,149)
104,663 
28,040 
76,623 

93

— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(13,247)
— 
— 
(13,247)

— 
— 
— 
(13,247)
— 
(13,247)

 $

 $

627,181 
262,948 
125,125 
120,454 
63,488 
39,765 
1,238,961 

208,453 
89,520 
55,449 
353,422 
232,057 
86,052 
88,263 
21,328 
19,305 
800,427 

273,759 
30,891 
39,073 
32,191 
42,160 
20,460 
438,534 
278,298 
— 
708 
7,118 
166,646 

(63,707)
1,724 
(61,983)
104,663 
28,040 
76,623  

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF INCOME

Year Ended December 31, 2017

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Revenues:

Equipment rentals .........................................................................   $
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total revenues .........................................................................    

Cost of revenues:

Rental depreciation .......................................................................    
Rental expense ..............................................................................    
Rental other...................................................................................    

New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Total cost of revenues..............................................................    

Gross profit (loss):

Equipment rentals .........................................................................    
New equipment sales ....................................................................    
Used equipment sales....................................................................    
Parts sales......................................................................................    
Services revenues..........................................................................    
Other .............................................................................................    
Gross profit..............................................................................    
Selling, general and administrative expenses.....................................    
Equity in earnings of guarantor subsidiaries ......................................    
Merger breakup fees, net of merger costs ..........................................    
Gain from sales of property and equipment, net ................................    
Income from operations...........................................................    

Other income (expense):

Interest expense.............................................................................    
Loss on early extinguishment of debt ...........................................    
Other, net ......................................................................................    
Total other expense, net...........................................................    
Income before benefit for income taxes .......................................    
Benefit for income taxes ....................................................................    
Net income....................................................................................   $

418,769 
166,730 
84,741 
97,852 
52,807 
28,133 
849,032 

140,489 
64,598 
38,228 
243,315 
148,163 
59,481 
71,603 
17,851 
13,840 
554,253 

175,454 
18,567 
25,260 
26,249 
34,956 
14,293 
294,779 
190,392 
16,136 
(5,782)
2,435 
128,740 

(45,480)
(25,363)
1,447 
(69,396)
59,344 
(50,314)
109,658 

 $

 $

89,352 
36,571 
22,588 
16,401 
10,066 
6,009 
180,987 

28,966 
13,108 
9,210 
51,284 
32,539 
14,651 
11,532 
3,260 
2,592 
115,858 

38,068 
4,032 
7,937 
4,869 
6,806 
3,417 
65,129 
42,392 
— 
— 
2,574 
25,311 

(9,478)
— 
303 
(9,175)
16,136 
— 
16,136 

 $

 $

94

— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
(16,136)
— 
— 
(16,136)

— 
— 
— 
— 
(16,136)
— 
(16,136)

 $

 $

508,121 
203,301 
107,329 
114,253 
62,873 
34,142 
1,030,019 

169,455 
77,706 
47,438 
294,599 
180,702 
74,132 
83,135 
21,111 
16,432 
670,111 

213,522 
22,599 
33,197 
31,118 
41,762 
17,710 
359,908 
232,784 
— 
(5,782)
5,009 
137,915 

(54,958)
(25,363)
1,750 
(78,571)
59,344 
(50,314)
109,658  

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS

Year Ended December 31, 2019

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Cash flows from operating activities:

Net income....................................................................................   $

87,211 

 $

15,441 

 $

(15,441)

 $

87,211 

Adjustments to reconcile net income to net
   cash provided by operating activities:

Depreciation and amortization on property and equipment..........    
Depreciation on rental equipment.................................................    
Amortization of intangible assets .................................................    
Amortization of deferred financing costs .....................................    
Accretion of note discount, net of premium amortization ............    
Non-cash operating lease expense ................................................    
Amortization of finance lease right-of-use assets.........................    
Provision for losses on accounts receivable .................................    
Provision for inventory obsolescence ...........................................    
Deferred income taxes ..................................................................    
Impairment of goodwill ................................................................    
Stock-based compensation expense..............................................    
Gain from sales of property and equipment, net...........................    
Gain from sales of rental equipment, net......................................    
Equity in earnings of guarantor subsidiaries.................................    

Changes in operating assets and liabilities, net of acquisitions:

Receivables ...................................................................................    
Inventories ....................................................................................    
Prepaid expenses and other assets ................................................    
Accounts payable..........................................................................    
Manufacturer flooring plans payable............................................    
Accrued expenses payable and other liabilities ............................    
Deferred compensation payable....................................................    
Net cash provided by operating activities ...............................    

Cash flows from investing activities:

25,058 
211,252 
4,132 
1,010 
477 
10,306 
— 
5,382 
152 
27,013 
12,184 
4,670 
(3,957)
(39,102)
(15,441)

2,414 
(21,121)
274 
(40,012)
2,023 
(3,597)
109 
270,437 

Acquisition of business, net of cash acquired...............................    
Purchases of property and equipment...........................................    
Purchases of rental equipment ......................................................    
Proceeds from sales of property and equipment...........................    
Proceeds from sales of rental equipment ......................................    
Investment in subsidiaries.............................................................    
Net cash used in investing activities........................................    

(106,746)
(36,824)
(272,015)
5,276 
107,127 
26,001 
(277,181)

Cash flows from financing activities:

Purchases of treasury stock...........................................................    
Borrowings on senior secured credit facility ................................    
Payments on senior secured credit facility ...................................    
Dividends paid ..............................................................................    
Payments of deferred financing costs ...........................................    
Payments of finance lease obligations ..........................................    
Capital contributions.....................................................................    
Net cash provided by (used in) financing activities ................    
Net decrease in cash ...........................................................................    
Cash, beginning of year......................................................................    
Cash, end of year ................................................................................   $

(1,684)
1,457,744 
(1,411,626)
(39,381)
(559)
(56)
— 
4,438 
(2,306)
16,677 
14,371 

 $

3,367 
32,528 
— 
— 
— 
1,374 
163 
411 
— 
— 
— 
— 
(660)
(7,511)
— 

6,808 
1,484 
(7)
(3,346)
(488)
(783)
— 
48,781 

— 
(6,287)
(37,639)
774 
20,431 
— 
(22,721)

— 
— 
— 
(7)
— 
(176)
(26,001)
(26,184)
(124)
— 
(124)

 $

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
15,441 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
(26,001)
(26,001)

— 
— 
— 
— 
— 
— 
26,001 
26,001 
— 
— 
— 

28,425 
243,780 
4,132 
1,010 
477 
11,680 
163 
5,793 
152 
27,013 
12,184 
4,670 
(4,617)
(46,613)
— 

9,222 
(19,637)
267 
(43,358)
1,535 
(4,380)
109 
319,218 

(106,746)
(43,111)
(309,654)
6,050 
127,558 
— 
(325,903)

(1,684)
1,457,744 
(1,411,626)
(39,388)
(559)
(232)
— 
4,255 
(2,430)
16,677 
14,247  

 $

95

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS

Year Ended December 31, 2018

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Cash flows from operating activities:

Net income....................................................................................   $

76,623 

 $

13,247 

 $

(13,247)

 $

76,623 

Adjustments to reconcile net income to net
   cash provided by operating activities:

Depreciation and amortization on property and equipment..........    
Depreciation on rental equipment.................................................    
Amortization of intangible assets .................................................    
Amortization of deferred financing costs .....................................    
Accretion of note discount, net of premium amortization ............    
Provision for losses on accounts receivable .................................    
Provision for inventory obsolescence ...........................................    
Deferred income taxes ..................................................................    
Stock-based compensation expense..............................................    
Gain from sales of property and equipment, net...........................    
Gain from sales of rental equipment, net......................................    
Equity in earnings of guarantor subsidiaries.................................    

Changes in operating assets and liabilities, net of acquisitions:

Receivables ...................................................................................    
Inventories ....................................................................................    
Prepaid expenses and other assets ................................................    
Accounts payable..........................................................................    
Manufacturer flooring plans payable............................................    
Accrued expenses payable and other liabilities ............................    
Deferred compensation payable....................................................    
Net cash provided by operating activities ...............................    

Cash flows from investing activities:

21,570 
178,371 
3,320 
1,083 
477 
2,065 
122 
26,695 
4,214 
(6,475)
(31,595)
(13,247)

(19,346)
(45,349)
(981)
11,990 
2,878 
4,176 
86 
216,677 

Acquisition of business, net of cash acquired...............................    
Purchases of property and equipment...........................................    
Purchases of rental equipment ......................................................    
Proceeds from sales of property and equipment...........................    
Proceeds from sales of rental equipment ......................................    
Investment in subsidiaries.............................................................    
Net cash used in investing activities........................................    

(196,027)
(26,903)
(362,780)
8,617 
92,014 
(10,845)
(495,924)

Cash flows from financing activities:

Purchases of treasury stock...........................................................    
Borrowings on senior secured credit facility ................................    
Payments on senior secured credit facility ...................................    
Dividends paid ..............................................................................    
Payments of deferred financing costs ...........................................    
Payments of capital lease obligations ...........................................    
Capital contributions.....................................................................    
Net cash provided by financing activities ...............................    
Net decrease in cash ...........................................................................    
Cash, beginning of year......................................................................    
Cash, end of year ................................................................................   $

(1,350)
1,436,849 
(1,266,088)
(39,268)
(97)
— 
— 
130,046 
(149,201)
165,878 
16,677 

 $

3,023 
30,082 
— 
— 
— 
676 
— 
— 
— 
(643)
(6,757)
— 

1,585 
(2,881)
16 
(4,996)
(1,214)
(1,604)
— 
30,534 

— 
(8,057)
(53,820)
644 
20,072 
— 
(41,161)

— 
— 
— 
(6)
— 
(212)
10,845 
10,627 
— 
— 
— 

 $

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
13,247 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
10,845 
10,845 

— 
— 
— 
— 
— 
— 
(10,845)
(10,845)
— 
— 
— 

24,593 
208,453 
3,320 
1,083 
477 
2,741 
122 
26,695 
4,214 
(7,118)
(38,352)
— 

(17,761)
(48,230)
(965)
6,994 
1,664 
2,572 
86 
247,211 

(196,027)
(34,960)
(416,600)
9,261 
112,086 
— 
(526,240)

(1,350)
1,436,849 
(1,266,088)
(39,274)
(97)
(212)
— 
129,828 
(149,201)
165,878 
16,677  

 $

96

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS

Year Ended December 31, 2017

H&E 
Equipment
Services

Guarantor
Subsidiaries

  Elimination  

  Consolidated  

(Amounts in thousands)

Cash flows from operating activities:

Net income....................................................................................   $

109,658 

 $

16,136 

 $

(16,136)

 $

109,658 

Adjustments to reconcile net income to net
   cash provided by operating activities:

Depreciation and amortization on property and equipment..........    
Depreciation on rental equipment.................................................    
Amortization of deferred financing costs .....................................    
Accretion of note discount, net of premium amortization ............    
Provision for losses on accounts receivable .................................    
Provision for inventory obsolescence ...........................................    
Deferred income taxes ..................................................................    
Stock-based compensation expense..............................................    
Loss on early extinguishment of debt ...........................................    
Gain from sales of property and equipment, net...........................    
Gain from sales of rental equipment, net......................................    
Equity in earnings of guarantor subsidiaries.................................    

Changes in operating assets and liabilities:

Receivables ...................................................................................    
Inventories ....................................................................................    
Prepaid expenses and other assets ................................................    
Accounts payable..........................................................................    
Manufacturer flooring plans payable............................................    
Accrued expenses payable and other liabilities ............................    
Deferred compensation payable....................................................    
Net cash provided by operating activities ...............................    

Cash flows from investing activities:

20,742 
140,489 
1,046 
274 
3,148 
161 
(50,535)
3,526 
25,363 
(2,435)
(24,063)
(16,136)

(29,083)
(23,221)
(1,687)
42,623 
(10,599)
8,660 
61 
197,992 

Purchases of property and equipment...........................................    
Purchases of rental equipment ......................................................    
Proceeds from sales of property and equipment...........................    
Proceeds from sales of rental equipment ......................................    
Investment in subsidiaries.............................................................    
Net cash used in investing activities........................................    

(17,852)
(198,988)
3,528 
74,090 
14,128 
(125,094)

Cash flows from financing activities:

Purchases of treasury stock...........................................................    
Borrowings on senior secured credit facility ................................    
Payments on senior secured credit facility ...................................    
Dividends paid ..............................................................................    
Principal payments on senior unsecured notes due 2023 .............    
Costs paid to tender and redeem senior unsecured notes due 
   2022 ...........................................................................................    
Proceeds from issuance of senior unsecured notes due 2025 .......    
Payments of deferred financing costs ...........................................    
Payments of capital lease obligations ...........................................    
Capital contributions.....................................................................    
Net cash provided by (used in) financing activities ................    
Net increase in cash............................................................................    
Cash, beginning of year......................................................................    
Cash, end of year ................................................................................   $

97

(783)
1,193,544 
(1,356,186)
(39,164)
(630,000)

(23,336)
958,500 
(17,278)
— 
— 
85,297 
158,195 
7,683 
165,878 

 $

— 
— 
— 
(218)
(14,128)
(14,354)
— 
— 
— 

 $

3,048 
28,966 
— 
— 
784 
— 
— 
— 
— 
(2,574)
(7,819)
— 

(10,929)
(8,550)
28 
7,726 
1,821 
(430)
— 
28,207 

(4,663)
(35,221)
3,978 
22,053 
— 
(13,853)

— 
— 
— 
(8)
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
16,136 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
(14,128)
(14,128)

23,790 
169,455 
1,046 
274 
3,932 
161 
(50,535)
3,526 
25,363 
(5,009)
(31,882)
— 

(40,012)
(31,771)
(1,659)
50,349 
(8,778)
8,230 
61 
226,199 

(22,515)
(234,209)
7,506 
96,143 
— 
(153,075)

— 
— 
— 
— 
— 

(783)
1,193,544 
(1,356,186)
(39,172)
(630,000)

— 
— 
— 
— 
14,128 
14,128 
— 
— 
— 

 $

(23,336)
958,500 
(17,278)
(218)
— 
85,071 
158,195 
7,683 
165,878  

 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A.

Controls and Procedures

Disclosure Controls and Procedures.

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in the reports 

that the Company files or furnishes under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported 
within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the 
Company’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions 
regarding required financial disclosure.

Our Chief Executive Officer and Chief Financial Officer (our principal executive officer and principal financial officer, 

respectively) have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) 
promulgated under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Annual Report on 
Form 10-K. Based on this evaluation, our principal executive officer and principal financial officer have concluded that, as of 
December 31, 2019, our current disclosure controls and procedures were effective.

The design of any system of control is based upon certain assumptions about the likelihood of future events, and there can be no 

assurance that any design will succeed in achieving its stated objectives under all future events, no matter how remote, or that the 
degree of compliance with the policies or procedures may not deteriorate. Because of its inherent limitations, disclosure controls and 
procedures may not prevent or detect all misstatements. Accordingly, even effective disclosure controls and procedures can only 
provide reasonable assurance of achieving their control objectives.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) 
that occurred during the fourth quarter ended December 31, 2019 that have materially affected, or are reasonably likely to materially 
affect, the Company’s internal control over financial reporting.

98

Management’s Report on Internal Control Over Financial Reporting

The management of H&E Equipment Services, Inc. is responsible for establishing and maintaining adequate internal control over 
financial reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Our internal control system was designed 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with U.S. generally accepted accounting principles.

All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to 
be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Any evaluation or 
projection of effectiveness to future periods is also subject to risk that controls may become inadequate due to changes in conditions, 
or that the degree of compliance with the policies and procedures may deteriorate.

Under the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial 
Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2019, 
based on the framework in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission (“COSO”). Based on that evaluation, management concluded that, as of December 31, 2019, our internal 
control over financial reporting was effective based on these criteria.

The effectiveness of our internal control over financial reporting as of December 31, 2019, has been audited by BDO USA, LLP, 

an independent registered public accounting firm, as stated in their report, which is included herein.

Date: February 20, 2020

/s/ Bradley W. Barber
Bradley W. Barber
Chief Executive Officer, President and Director

/s/ Leslie S. Magee
Leslie S. Magee
Chief Financial Officer and Secretary

99

 
 
Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors 
H&E Equipment Services, Inc.
Baton Rouge, Louisiana 

Opinion on Internal Control over Financial Reporting

We have audited H&E Equipment Services, Inc. (the “Company’s”) internal control over financial reporting as of December 31, 2019, 
based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission  (the  “COSO  criteria”).  In  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective 
internal control over financial reporting as of December 31, 2019, based on the COSO criteria. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States) 
(“PCAOB”),  the  consolidated  balance  sheets  of  the  Company  and  subsidiaries  as  of  December  31,  2019  and  2018,  the  related 
consolidated statements of income, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 
2019, and the related notes and schedule, and our report dated February 20, 2020, expressed an unqualified opinion thereon.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in the accompanying Item 9A, Management’s Report on Internal 
Control  over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial 
reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with 
respect to the Company in accordance with U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB.

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards 
require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial 
reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial 
reporting,  assessing  the  risk  that  a  material  weakness  exists,  and  testing  and  evaluating  the  design  and  operating  effectiveness  of 
internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in 
the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ BDO USA, LLP

Dallas, Texas
February 20, 2020

100

Item 9B.

Other Information

None.

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

The information required by this Item is incorporated herein by reference from the Company’s definitive proxy statement for use 
in connection with the 2020 Annual Meeting of Stockholders (the “Proxy Statement”) to be filed within 120 days after the end of the 
Company’s fiscal year ended December 31, 2019.

We have adopted a code of conduct that applies to our Chief Executive Officer and Chief Financial Officer. This code of conduct 

is available on the Company’s internet website at www.he-equipment.com. The information on our website is not a part of or 
incorporated by reference into this Annual Report on Form 10-K. If the Company makes any amendments to this code other than 
technical, administrative or other non-substantive amendments, or grants any waivers, including implicit waivers, from a provision of 
this code to the Company’s Chief Executive Officer or Chief Financial Officer, the Company will disclose the nature of the 
amendment or waiver, its effective date and to whom it applies by posting such information on the Company’s internet website at 
www.he-equipment.com.

Item 11.

Executive Compensation

The information required by this Item is incorporated herein by reference from the Proxy Statement.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The information required by this Item is incorporated herein by reference from the Proxy Statement.

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is incorporated herein by reference from the Proxy Statement.

Item 14.

Principal Accountant Fees and Services

The information required by this Item is incorporated herein by reference from the Proxy Statement.

101

PART IV

Item 15.

Exhibits and Financial Statement Schedules

(a) Documents filed as part of this report:

(1)

Financial Statements

The Company’s consolidated financial statements listed below have been filed as part of this report:

Report of Independent Registered Public Accounting Firm—Internal Control over Financial Reporting ....................................
Report of Independent Registered Public Accounting Firm—Consolidated Financial Statements ...............................................
Consolidated Balance Sheets as of December 31, 2019 and 2018 .................................................................................................
Consolidated Statements of Income for the years ended December 31, 2019, 2018 and 2017......................................................
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019, 2018 and 2017................................
Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 2017...............................................
Notes to Consolidated Financial Statements ..................................................................................................................................

Page

100
53
55
56
57
58
60

(2)

Financial Statement Schedule for the years ended December 31, 2019, 2018 and 2017:

Schedule II—Valuation and Qualifying Accounts.........................................................................................................................

106

All other schedules are omitted because they are not applicable or not required, or the information appears in the Company’s 

consolidated financial statements or notes thereto.

(3)

Exhibits: The exhibits to this report are listed in the exhibit index below.

(b) Description of exhibits

102

 
 
 
    2.1

    2.2

    2.3

    2.4

    3.1

    3.2

    3.3

    3.4

    3.5

    3.6

    3.7

    3.8

    3.9

    3.10

    3.11

    3.12

    3.13

Exhibit Index 

Agreement and Plan of Merger, dated February 2, 2006, among the Company, H&E LLC and Holdings (incorporated by 
reference to Exhibit 2.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed 
February 3, 2006).

Agreement and Plan of Merger, dated as of May 15, 2007, by and among H&E Equipment Services, Inc., HE-JWB 
Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and Richard S. Dudley, as 
Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to Current Report on 
Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on May 17, 2007.

Amendment No. 1 to Agreement and Plan of Merger, dated as of August 31, 2007, by and among H&E Equipment 
Services, Inc., HE-JWB Acquisition, Inc., J.W. Burress, Incorporated, the Burress Shareholders (as defined therein), and 
Richard S. Dudley, as Burress Shareholders Representative (as defined therein) (incorporated by reference to Exhibit 2.1 to 
Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed on September 4, 2007).

Acquisition Agreement, dated as of January 4, 2005, among H&E Equipment Services, L.L.C., Eagle Merger Corp., Eagle 
High Reach Equipment, LLC, Eagle High Reach Equipment, Inc., SBN Eagle LLC, SummitBridge National Investments, 
LLC and the shareholders of Eagle High Reach Equipment, Inc. (incorporated by reference to Exhibit 2.1 to Form 8-K of 
H&E Equipment Services L.L.C. (File Nos. 333-99587 and 333-99589), filed January 5, 2006).

Amended and Restated Certificate of Incorporation of H&E Equipment Services, Inc. (incorporated by reference to 
Exhibit 3.4 to Registration Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed 
January 20, 2006).

Amended and Restated Bylaws of the Company, dated as of August 29, 2019 (incorporated by reference to Exhibit 3.1 to 
the Current Report on Form 8-K of H&E Equipment Services Inc. (File No. 000-51759), filed on September 4, 2019).

Amended and Restated Articles of Organization of Gulf Wide Industries, L.L.C. (incorporated by reference to Exhibit 3.2 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002).

Amended Articles of Organization of Gulf Wide Industries, L.L.C., Changing Its Name To H&E Equipment Services 
L.L.C. (incorporated by reference to Exhibit 3.3 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. 
(File No. 333-99589), filed September 13, 2002).

Amended and Restated Operating Agreement of H&E Equipment Services L.L.C. (incorporated by reference to Exhibit 3.8 
to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 
2002).

Certificate of Incorporation of H&E Finance Corp. (incorporated by reference to Exhibit 3.4 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Certificate of Incorporation of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.5 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Articles of Incorporation of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.6 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Articles of Amendment to Articles of Incorporation of Williams Bros. Construction, Inc. Changing its Name to GNE 
Investments, Inc. (incorporated by reference to Exhibit 3.7 to Registration Statement on Form S-4 of H&E Equipment 
Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Bylaws of H&E Finance Corp. (incorporated by reference to Exhibit 3.9 to Registration Statement on Form S-4 of 
H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Bylaws of Great Northern Equipment, Inc. (incorporated by reference to Exhibit 3.10 to Registration Statement on Form S-
4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Bylaws of Williams Bros. Construction, Inc. (incorporated by reference to Exhibit 3.11 to Registration Statement on 
Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed September 13, 2002).

Articles of Incorporation of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.13 to 
Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012).

103

    3.14

    3.15

    3.16

    3.17

    3.18

    4.1

    4.2

    4.3

    4.4

    4.5

    4.6

    4.7

    4.8

  10.1

  10.2

Bylaws of H&E California Holding, Inc., as amended (incorporated by reference to Exhibit 3.14 to Registration Statement 
on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012).

Certificate of Formation of H&E Equipment Services (California), LLC, as amended (incorporated by reference to 
Exhibit 3.15 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed 
December 7, 2012).

Bylaws of H&E Equipment Services (California), LLC (incorporated by reference to Exhibit 3.16 to Registration Statement 
on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012).

Amended and Restated Articles of Incorporation of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by 
reference to Exhibit 3.17 to Registration Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), 
filed December 7, 2012).

Bylaws of H&E Equipment Services (Mid-Atlantic), Inc. (incorporated by reference to Exhibit 3.18 to Registration 
Statement on Form S-4 of H&E Equipment Services, Inc. (File No. 333-185334), filed December 7, 2012).

Amended and Restated Security Holders Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.1 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006).

Amended and Restated Investor Rights Agreement, dated as of February 3, 2006, among the Company and certain other 
parties thereto (incorporated by reference to Exhibit 4.2 to Current Report on Form 8-K of H&E Equipment Services, Inc. 
(File No. 000-51759), filed February 3, 2006).

Amended and Restated Registration Rights Agreement, dated as of February 3, 2006, among the Company and certain 
other parties thereto (incorporated by reference to Exhibit 4.3 to Current Report on Form 8-K of H&E Equipment Services, 
Inc. (File No. 000-51759), filed February 3, 2006).

Form of H&E Equipment Services, Inc. common stock certificate (incorporated by reference to Exhibit 4.3 to Registration 
Statement on Form S-1 of H&E Equipment Services, Inc. (File No. 333-128996), filed January 5, 2006).

Indenture, dated August 24, 2017, by and among H&E Equipment Services, Inc., the guarantors party thereto and The 
Bank of New York Mellon Trust Company, N.A, as Trustee, relating to the 5.6250% Senior Notes due 2025 (incorporated 
by reference to Exhibit 4.1 to the Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), 
filed August 24, 2017).

Registration Rights Agreement, dated August 24, 2017, by and among the Company, GNE Investments, Inc., Great 
Northern Equipment, Inc., H&E California Holding, Inc., H&E Equipment Services (California, LLC, H&E Equipment 
Services (Mid-Atlantic), Inc., and H&E Finance Corp. and Wells Fargo Securities, LLC (incorporated by reference to 
Exhibit 4.2 to the Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed August 24, 
2017).

Registration Rights Agreement, dated November 22, 2017, by and among the Company, the Guarantors, Merrill Lynch, 
Pierce, Fenner & Smith Incorporated and Wells Fargo Securities, LLC (incorporated by reference to Exhibit 4.1 to the 
Current Report on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759), filed November 22, 2017).

Description of H&E Equipment Services, Inc.’s Common Stock.*

Fifth Amended and Restated Credit Agreement, dated December 22, 2017, by and among the Company, Great Northern 
Equipment, Inc., H&E Equipment Services (California), LLC and H&E Equipment Services (Mid-Atlantic), Inc. 
(collectively, the “Borrowers”), Wells Fargo Capital Finance, LLC, as administrative agent for each member of the Lender 
Group and the Bank Product Providers, and the joint lead arrangers, joint book runners, co-syndication agents and 
documentation agent party thereto (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K of H&E 
Equipment Services, Inc. (File No. 000-51759), filed December 27, 2017). 

First Amendment to the Fifth Amended and Restated Credit Agreement, dated February 1, 2019, by and among the 
Company, Great Northern Equipment, Inc., H&E Equipment Services (California), LLC and H&E Equipment Services 
(Mid-Atlantic), Inc. (collectively, the “Borrowers”), Wells Fargo Capital Finance, LLC, as administrative agent for each 
member of the Lender Group and the Bank Product Providers, and the joint lead arrangers, joint book runners, co-
syndication agents and documentation agent party thereto (incorporated by reference to Exhibit 10.1 to the Current Report 
on Form 8-K of H&E Equipment Services, Inc. (File No. 000-51759, filed February 4, 2019).

104

  10.3

  10.4

  10.5

  10.6

  10.7

Purchase Agreement by and among H&E Equipment Services L.L.C., H&E Finance Corp., the guarantors party thereto and 
Credit Suisse First Boston Corporation, dated June 3, 2002 (incorporated by reference to Exhibit 10.21 to Registration 
Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99587), filed September 13, 2002).

Purchase Agreement, among H&E Equipment Services L.L.C., H&E Finance Corp., H&E Holdings L.L.C., the guarantors 
party thereto and Credit Suisse First Boston Corporation, Inc. dated June 17, 2002 (incorporated by reference to 
Exhibit 10.21 to Registration Statement on Form S-4 of H&E Equipment Services L.L.C. (File No. 333-99589), filed 
September 13, 2002).

H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive Compensation Plan (incorporated by 
reference to Appendix B to the Definitive Proxy Statement of H&E Equipment Services, Inc. (File No. 000-51759), filed 
April 28, 2006.)†

Amendment No. 1 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan (incorporated by reference from Exhibit 10.7 to Form 10-K of H&E Equipment Services, Inc. (File No. 
000-51579), filed March 3, 2011).†

Amendment No. 2 to the H&E Equipment Services, Inc. Amended and Restated 2006 Stock-Based Incentive 
Compensation Plan (incorporated by reference from Exhibit 10.8 to Form 10-K of H&E Equipment Services, Inc. (File No. 
000-51579), filed February 25, 2016).†

  10.8

H&E Equipment Services, Inc. 2016 Stock-Based Incentive Compensation Plan (incorporated by reference to Appendix A 
to the Definitive Proxy Statement of H&E Equipment Services, Inc. (File No. 000-51759), filed April 1, 2016.†

  10.9

  10.10

  10.11

  18.1

  21.1

  23.1

  31.1

  31.2

  32.1

Form of Restricted Stock Award Agreement for Officers of H&E Equipment Services, Inc. (incorporated by reference from 
Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed November 3, 2011). †

Restrictive Covenant Agreement, dated August 14, 2015, by and between the Company and Bradley W. Barber 
(incorporated by reference to Exhibit 10.1 to Form 10-Q of H&E Equipment Services, Inc. (File No. 000-51759), filed 
October 29, 2015). †

Restrictive Covenant Agreement, dated October 12, 2015, by and between the Company and Leslie S. Magee (incorporated 
by reference to Exhibit 10.12 to Form 10-K of H&E Equipment Services, Inc. (File No. 000-51579), filed on February 25, 
2016).†

BDO Seidman, LLP Preferability Letter (incorporated by reference to Exhibit 18.1 to Form 10-K of H&E Equipment 
Services, Inc. (File No. 000-51759), filed March 7, 2008).

Subsidiaries of the registrant.*

Consent of BDO USA, LLP.*

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002.**

101.INS Inline XBRL Instance Document*

101.SCH Inline XBRL Taxonomy Extension Schema Document*

101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document*

101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document*

101.LAB Inline XBRL Taxonomy Extension Label Linkbase Document*

101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document*

104

Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

*
**
†

Filed herewith
Furnished herewith
Management contract or compensatory plan or arrangement

105

 
Item 16.

Form 10-K Summary 

None.

SCHEDULE II: VALUATION AND QUALIFYING ACCOUNTS
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017
(Amounts in thousands)

Description
Year Ended December 31, 2019

Balance at
Beginning
of Year

Additions
Charged to
Costs and
Expenses

  Deductions

Balance at
End
of Year

Allowance for doubtful accounts receivable ...............................   $
Allowance for inventory obsolescence........................................    
  $
Year Ended December 31, 2018 .......................................................    
Allowance for doubtful accounts receivable ...............................   $
Allowance for inventory obsolescence........................................    
  $
Year Ended December 31, 2017 .......................................................    
Allowance for doubtful accounts receivable ...............................   $
Allowance for inventory obsolescence........................................    
  $

4,094 
368 
4,462 

3,774 
947 
4,721 

3,769 
900 
4,669 

 $

 $

 $

 $

 $

 $

5,793 
152 
5,945 

2,741 
122 
2,863 

3,932 
161 
4,093 

 $

 $

 $

 $

 $

 $

(4,651)
(189)
(4,840)

(2,421)
(701)
(3,122)

(3,927)
(114)
(4,041)

   $

   $

   $

   $

   $

   $

5,236 
331 
5,567 

4,094 
368 
4,462 

3,774 
947 
4,721  

106

 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
    
  
  
  
    
 
  
  
  
  
  
    
  
  
  
    
 
  
  
  
  
  
    
  
  
  
    
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 

report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 20, 2020.

SIGNATURES

H&E EQUIPMENT SERVICES, INC.

By:  /s/ Bradley W. Barber
  Bradley W. Barber
Its: Chief Executive Officer, President and 
Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the Registrant in the capacities and on the dates indicated.

Date

  February 20, 2020

  February 20, 2020

February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

  February 20, 2020

Signature

Capacity

By:  /s/ Bradley W. Barber
Bradley W. Barber
By:  /s/ Leslie S. Magee
Leslie S. Magee
By:  /s/ John M. Engquist
John M. Engquist
By:  /s/ Paul N. Arnold
Paul N. Arnold
By:  /s/ Gary W. Bagley
Gary W. Bagley

By:  /s/ Bruce C. Bruckmann
Bruce C. Bruckmann

By:  /s/ Patrick L. Edsell
Patrick L. Edsell

By:  /s/ Thomas J. Galligan III
Thomas J. Galligan III

By:  /s/ Lawrence C. Karlson
Lawrence C. Karlson

By:  /s/ John T. Sawyer
John T. Sawyer

By:  /s/ Mary Pat Thompson
Mary Pat Thompson

  Chief Executive Officer, President and Director
(Principal Executive Officer)
  Chief Financial Officer
(Principal Financial and Accounting Officer)
Executive Chairman of the Board

  Director

  Director

  Director

  Director

  Director

  Director

  Director

  Director

107

 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
John M. Engquist
Executive Chairman

Gary W. Bagley
Private Investments

Bruce C. Bruckmann
Managing Director,
Bruckmann, Rosser, Sherrill & Co., Inc.

Patrick L. Edsell
Private Investments

Mary P. Thompson
President, Titan Technologies, Inc.

Board of Directors

Bradley W. Barber
Chief Executive Officer, President and Director

Paul N. Arnold
Private Investments

Lawrence C. Karlson
Private Investments

John T. Sawyer
Private Investments

Thomas J. Galligan III
Private Investments

Management

John M. Engquist
Executive Chairman

Bradley W. Barber
Chief Executive Officer, President & Director

Leslie S. Magee
Chief Financial Officer and Secretary

Corporate Office
H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com

Stock
Stock Symbol: HEES
Stock Traded on NASDAQ Global Market

Investor Relations Contacts
Kevin Inda
Vice President of Investor Relations
H&E Equipment Services, Inc.
Phone: (225) 298-5200
Fax: (225) 298-5382
E-mail: kinda@he-equipment.com

Form 10-K

A copy of the Annual Report on Form 10-K for fiscal year ended December 31, 2019 is included with this

Annual Report. A copy of the Annual Report on Form 10-K, filed with the Securities and Exchange Commission,
is available by contacting H&E Equipment Services, Inc., Investor Relations, 7500 Pecue Lane, Baton Rouge,
LA 70809.

The Annual Report, Form 10-K and other financial information are available at www.he-equipment.com

under the “Investor Relations” tab.

Transfer Agent

Computershare
P.O. Box 505000
Louisville, KY 40233-5000
Phone: 877-373-6374
Email: web.queries@computershare.com
Website: www.computershare.com/investor

H&E Equipment Services, Inc.
7500 Pecue Lane
Baton Rouge, Louisiana 70809
(225) 298-5200
www.he-equipment.com