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Hargreaves Lansdown

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FY2020 Annual Report · Hargreaves Lansdown
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Report and Financial Statements 2020

CLIENT
FOCUS
     RESILIENT
      GROWTH

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OUR CLIENT  
FOCUS DRIVES 
OUR GROWTH, 
MAKING US  
A STRONGER,  
MORE RESILIENT 
BUSINESS

Why us?
At Hargreaves Lansdown client experience 
is our obsession. We want to build long-term 
client relationships, helping people to secure 
better financial futures for themselves and their 
families. Our culture, values and governance 
ensure we keep our clients at the heart of all 
we do and this drives sustainable growth 
which benefits all. 

Our purpose
Our purpose is to empower people 
to save and invest with confidence. 

To achieve this we place the client at 
the heart of what we do, becoming their 
trusted partner and financial champion. 
We listen and respond to their needs 
to evolve our service and investment 
solutions in order to bring greater 
prosperity throughout every stage 
of their life. 

Who we are
We are the UK’s largest direct to investor 
investment service. For nearly 40 years, 
we have helped clients save time, tax and 
money on their investments. Today we 
are trusted with more than £104 billion by 
1,412,000 clients. We are a secure, FTSE 
100 company, headquartered in Bristol 
employing over 1,600 people.

What we do
As a nation we need to build a 
stronger culture of saving, which will 
bring long-term benefits to individuals 
and society as a whole. We seek to 
break down barriers or misconceptions 
that might prevent people saving and 
investing their money with confidence. 
We help clients make more of their 
investments by giving them the tools 
and information to make their own 
informed decisions. We aim to simplify 
their financial life by making it easy and 
straightforward to manage their savings, 
investments and pensions.

Strategic report
Investment proposition
Business model
Chair’s statement 
Chief Executive Officer’s review 
Market opportunities 
Strategy and KPIs 
Risk management and the principal risks 
and uncertainties 
Stakeholder engagement 
Operating and financial review
Corporate social responsibility
Non-financial information statement

Governance
Chair’s introduction 
Board of Directors
Corporate governance report 
Audit Committee report 
Directors’ Remuneration report 
Nomination Committee report 
Risk Committee report 
Directors’ report 
Section 172 statement
Statement of Directors’ responsibilities 

02
04
06
08
12
18

22
30
32
38
52

54
56
59
67
73
99
105
109
113
116

Financial statements
Independent auditors’ report 
118
Section 1: Results for the year 
125
Section 2: Assets and liabilities 
135
Section 3: Equity 
145
Section 4: Consolidated statement of cash flows  147
Section 5: Other notes 
149
Section 6: Company financial statements 
159

Other information
Directors, company secretary, advisers 
and shareholder information 
Five-year summary 
Glossary of alternative financial 
performance measures 
Glossary of terms 

166
167

168
170

FIND OUT MORE 

Pg 4: Our business model
How we’re driving value.

Pg 12: Our market opportunities
The opportunities and challenges presented 
by our market environment

Pg 18: Our vision and strategy
Measuring our strategic progress.

Pg 32: Our financial performance
The results we’ve achieved this year.

Pg 38: Our corporate social responsibility 
Our commitments and aspirations.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

1

INVESTMENT PROPOSITION

CLIENT EXPERIENCE 
IS OUR OBSESSION...

We put our clients first and at the heart of everything we do, helping 
them create better financial futures for themselves and their families, 
by empowering them to save and invest with confidence.

Society’s 
challenge
Large savings gap  
and investment landscape  
growing in complexity

Creating significant 
opportunities in a growing 
addressable market

Our aim
To deliver a market leading 
proposition and service to fulfil 
the long-term needs of clients

Attractive service-driven 
offering across our 
client segments

Our sustainable  
business model
Execution through  
compliant, controlled, secure  
and efficient platform

Operational resilience, scale 
and market position creating 
long-term stakeholder value

Delivering  
value to clients, 
employees,  
shareholders  
and society

Our client focus
Improving client  
experience, delivering value  
and driving growth

Competitive advantages 
in people, marketing 
and technology

2

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Our strategy
Client focus supported by 
our culture and values

Listening to clients, evolving 
the proposition and deepening 
client relationships

INVESTMENT PROPOSITION

...SUSTAINABLE GROWTH 
IS THE RESULT

Our client focused strategy and culture enables us to build long-term 
relationships and address the structural growth opportunities that 
exist. Continued investment and innovation ensures we can enhance 
our proposition, service and client engagement, which drives long-
term sustainable growth. 

 1Excellent market 

 2A strategy that 

opportunities
We have a significant 
addressable market undergoing 
structural change driven by 
people living longer, individual 
responsibility, ongoing low asset 
yields, a complex savings 
environment, auto-enrolment 
and market volatility. We deliver 
a proposition and service to help 
clients through these trends and 
get to the right outcomes.

delivers success
A real client focus supported by 
our values enabling us to deliver: 

•  a compelling proposition 

with an increasing range of 
services and solutions to 
meet the needs of clients;

•  an excellent client service 

across all touchpoints making 
clients’ lives easier; and

• 

increasingly tailored content,

which all serve to deepen the 
client relationship.

 3Investment in 

future growth
Outstanding client experience is 
delivered through our continued 
investment in people, 
technology and marketing, 
ensuring that we are always 
improving and evolving the 
service and maintaining our 
competitive advantage.

 4Attractive  

returns
Our strategy and investment 
drives our growth in clients and 
assets. High levels of client and 
asset retention combined with 
significant recurring revenues 
gives high quality earnings which 
quickly turn to cash. This enables 
us to pay significant dividends 
whilst reinvesting to drive 
further sustainable growth.

2020 highlights

£7.7BN 

2019: £7.3BN 
Net new business in the year

 188,000 

2019: 133,000 
Net new active clients in the year

£378.3M 

2019: £305.8M 
Profit before tax

£104.0BN 

2019: £99.3BN 
Total assets under administration

 1,412,000 

2019: 1,224,000 
Total active clients

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

3

Strategic reportGovernanceFinancial statementsOther informationBUSINESS MODEL

CLIENT 
FOCUS  
AND 
OPERATIONAL 
RESILIENCE 
DRIVE VALUE

Our client focused strategy and culture enables 
us to build long-term relationships and address the 
structural growth opportunities that exist. Continued 
investment in our people, marketing, technology and 
innovation ensures we can enhance our proposition, 
service and client engagement, which drives 
long-term sustainable growth. 

FIND OUT MORE 

Pg 18: Our strategy and KPIs
Measuring our strategic progress.

Pg 32: Our financial 
performance
The results we’ve achieved this year.

Pg 38: Our corporate social 
responsibility
Our commitments and aspirations

4

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Inputs 

People 
Our people are at the heart of 
Hargreaves Lansdown, ensuring 
we deliver on our core values. They 
develop knowledge and expertise, 
implement our strategy and deliver 
our products and services.

Technology 
Our platform uses our own 
proprietary systems, allowing us to 
develop our products and services in 
a nimble, secure and efficient manner. 

We embrace technological innovation 
to improve the client experience now 
and in the future through improved 
architecture that could enable 
collaborative opportunities. 

We invest to ensure our systems are 
safe and secure, giving peace of mind 
to clients.

Marketing
We provide a multi-channel 
marketing approach to engage with 
new and existing clients, ensuring 
they have high quality information 
to empower them to save and invest 
with confidence.

We seek to understand our 
clients better, to tailor our 
communications to their needs 
and enhance a lifelong relationship.

Growth Cycle 

Economics

Value  
creation

Growth in clients
We have a market leading, client 
focused, scalable platform and 
through a combination of investment 
and application of our core values, 
we continually improve the client 
experience, attracting new clients 
across the lifecycle and retaining 
our existing client base.

Growth in AUA
Growing the number of clients and 
nurturing our relationships with 
them over their lifetime drives the 
long-term sustainable growth in 
assets on our platform.

The more happy and engaged clients 
we have, the greater is the flywheel 
effect for increased new business 
flows through transfers of 
investments held elsewhere onto our 
platform, new lump sum contributions 
and regular savings, particularly with 
regards to the tax allowances within 
a SIPP and an ISA.

Growth in services
We talk and listen to our clients to 
understand their needs along with 
those of our wider addressable 
market. This helps to focus our 
reinvestment and the allocation of 
resources to improve existing and 
develop new services, which makes 
us an ever more integral part of clients’ 
daily financial lives.

Revenue
We generate revenues based on 
the value of assets managed on our 
platform, activity levels of our clients 
and a net interest margin on 
uninvested cash. 

73% of these revenues are recurring in 
nature, providing a high degree of 
profit resilience. By providing an 
excellent service we attract new 
clients and new assets, ensuring we 
are well positioned to grow revenues 
across the market cycle.

Costs
From our revenues, we fund the 
administration of the platform, our 
proposition and the business as a 
whole. Key to our strategy is the 
reinvestment back into people, 
technology and marketing, ensuring 
that we are always improving and 
evolving the service and maintaining 
our competitive advantage.

We deliver all this whilst maintaining 
industry leading operating margins 
of over 60%.

Profits and dividends
Our high quality revenues and 
scalability deliver strong profits 
which quickly convert into cash. 
After ensuring we maintain a 
surplus of capital over and above 
our regulatory requirement, we 
then pay significant dividends 
to our shareholders.

Through placing clients at the heart 
of all we do, we have already achieved 
significant scale, but our continuing 
investment and adherence to our 
core values will enable further growth.

This will deliver long-term value 
creation not only for clients but across 
a range of stakeholders including:

Clients
We listen to clients and respond by 
investing and championing their cause 
to help them secure better financial 
futures and to make their financial 
lives easier.

Employees
We continue to increase the diversity 
and inclusiveness of our workforce and 
engage, motivate and inspire them 
to deliver excellent client service. 
Rewarding careers are delivered 
through investment in professional 
and personal development and a focus 
on wellbeing and mental health.

Investors
We deliver long-term sustainable 
returns through share price 
appreciation and a progressive 
dividend policy.

Society
We are a responsible corporate 
citizen, playing a positive, supportive 
and leading role in both our local 
community and wider society.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

5

Strategic reportGovernanceFinancial statementsOther informationCHAIR’S STATEMENT

DELIVERING FOR 
STAKEHOLDERS

By way of introduction for our 2020 Report and 
Financial Statements, what a year this has been. 
Relentless, tough, unexpected, eventful are just 
some of the words that spring to mind. A year 
that saw global economic disruption and political 
uncertainty, a general election, the UK depart the 
EU and the unprecedented challenges of COVID-19. 

HARGREAVES 
LANSDOWN VALUES

1  We put the client first
2  We go the extra mile
3  We do the right thing
4  We make it easy
5  We do it better

These are the type of conditions that 
distinguish winners from losers within 
a competitive set. Those companies 
that have the right business model and 
strategy, guided by a sustainable purpose 
and culture, are increasingly those that are 
delivering outstanding outcomes for all 
their stakeholders.

In 2020, Hargreaves Lansdown won on many 
fronts. The results speak for themselves. 
We delivered record growth and record 
profits for shareholders whilst being there 
for our clients through it all. We have not 
had to seek government assistance, nor 
have we had to furlough any employees 
or enact any redundancies.

These results did not come by accident. 

Hargreaves Lansdown’s strategy is focused 
around the client. Over the last three years, 
this has seen us extend our proposition, 
deepen our marketing capabilities and 
deliberately build greater operational 
resilience and servicing capacity. These 
were all key to our success in 2020. 

Our colleagues stepped up, collaborated 
and embraced new ways of working 
regardless of their personal circumstances. 
Colleague commitment, resilience and 
dedication never cease to amaze me and 
were integral to the results we delivered. 
And for that effort, particularly in times 
of challenge, the Board extends its 
appreciation and admiration.

We have also worked hard to support our 
local community in Bristol through a range 
of programmes and charitable donations. 

For example, we have seconded five of 
our colleagues to the Local Enterprise 
Partnership (LEP) to play a leading role 
in their project aiming to drive economic 
recovery in the region.

A long-term sustainable business must 
engage and deliver for all of its diverse range 
of stakeholders. I am proud to see how HL 
responded in 2020 and what it achieved 
for its clients, colleagues, community 
and shareholders in these uncertain times. 
I am sure we can and will build on these 
foundations in the years to come.

Corporate Governance Code and 
stakeholder engagement
This is the first year that the 2018 UK 
Corporate Governance Code (the Code) 
has applied to Hargreaves Lansdown. 
Confirmation of how we have complied 
with the Code for the year under review 
is set out on page 54.

Constructive, transparent and open 
engagement with our stakeholders outside 
of the boardroom forms a critical aspect of 
Board-level activity. On pages 113 to 115 we 
present our first S172 statement which sets 
out our consideration of our key stakeholders 
in our decision making. In addition, on pages 
30 to 31 you can see specific examples of how 
we engaged with, the key topics raised and 
how we responded with a range of our key 
stakeholders across the year. 

Board governance and changes
The Board is committed to delivering high 
standards of corporate governance and 
embedding the right culture and behaviour 
throughout the business. We have 

demonstrated our operational resilience 
and our client obsession but we need to 
ensure that this is retained as we grow so 
that we can thrive at scale. Some of the 
changes made this year are specifically 
aimed to ensure we can deliver the best 
outcomes for our clients as we continue 
to grow, along with continued progress 
on our client focused strategy.

Following on from the high profile Woodford 
Equity Income Fund suspension in June 2019, 
we said we would reflect and learn and 
implement any necessary changes to 
improve our governance and oversight. We 
subsequently undertook a detailed external 
review of our governance framework relating 
to our investment processes. As a result we 
have made changes such as establishing a 
separate Executive Investment Committee 
to oversee decision making at Hargreaves 
Lansdown Fund Managers Limited; 
separating out any potential for conflict 
arising with respect to the selection of 
funds on our Wealth Shortlist and those in 
Hargreaves Lansdown Funds and establishing 
or enhancing committees to deal with 
potential Conflicts, Distribution of 
Investments and Product Governance. These 
changes were all in place prior to the launch of 
our new Wealth Shortlist on 30 June 2020 and 
we shall review how they are working and 
make any necessary changes if required. 
More on these governance changes and the 
new structure can be found on page 55.

The Board’s composition and diversity is 
regularly reviewed and we are committed to 
ensuring we have the right balance of skills 
and experience within the Board. In August, 

6

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Governance

Financial statements

Other information

In 2020, Hargreaves 
Lansdown won on many 
fronts. The results speak 
for themselves. We 
delivered record growth 
and record profits for 
shareholders.

Deanna Oppenheimer
Chair

Jayne Styles informed us that she was going 
to step down at the 2019 AGM to devote 
more time to her executive career. Jayne 
was on the Board for four years and we 
thank her for her service over this period.

management and investment experience, 
adding further breadth to the knowledge 
base and skills of the Group Board, which 
reflects the ongoing focus we have in 
ensuring strong governance.

My thanks to both Stephen Robertson and 
Fiona Clutterbuck who will be stepping down 
from the Board at our upcoming AGM. 
Stephen will have been on the Board for nine 
years, as well as serving on many of our 
Committees. He brought us considerable 
client experience and I have always enjoyed 
how he contributed to our discussions with 
both good humour and sharp insight. As 
Chair of our Remuneration Committee, 
Fiona, who is leaving for other professional 
commitments, has made an invaluable 
contribution in overseeing improvements to 
the process and structure for remuneration 
at all levels throughout the organisation. It 
has been a pleasure to work with Stephen 
and Fiona and, on behalf of the Company, 
I would like to express my sincere gratitude 
to each of them for their dedication and 
contribution to the Group.

During 2019, we commenced a search for a 
new Non-Executive Director with expertise 
in financial services and investments. A 
rigorous selection process was undertaken 
and with effect from 1 January 2020 I was 
delighted to confirm the appointment of 
John Troiano as an Independent Non-
Executive Director of Hargreaves Lansdown 
plc. John also joined the Group Board Risk 
Committee and the Hargreaves Lansdown 
Fund Managers Board where he will provide 
further independent challenge and 
oversight. John brings global asset 

As at the date of this report, we are in the 
advanced stages of recruiting up to two 
additional independent Non-Executive 
Directors, with the aim of building resilience 
into and aligning the Board’s skillset to the 
future strategic needs of the Group’s 
business. The recommendations of the 
Hampton-Alexander and Parker reviews 
are being closely considered as part of the 
recruitment process, and we hope to be in a 
position to announce the outcome early in 
the new financial year.

Dividend
Hargreaves Lansdown is a financially strong 
business as shown by our robust balance 
sheet, surplus capital and highly cash-
generative business model. In line with 
our stated dividend policy, the Board 
recommends, subject to shareholder 
approval at the AGM, payment of a final 
dividend of 26.3p per share. In addition, the 
Board has today declared a special dividend 
of 17.4p per share.

An interim ordinary dividend of 11.2p per 
share was paid on 9 March 2020. Taking this 
into account, the total ordinary dividend for 
the year will be 37.5p per share (2019: 33.7p), 
an increase of 11% on last year. Adding the 
special dividend gives a total dividend of 
54.9p per share (2019: 42.0p), an increase 
for 2020 of 31%.

Subject to shareholder approval of the final 
dividend at the AGM to be held on Thursday 
8 October 2020, the final and special 
dividends will be paid on 16 October 2020 to 
all shareholders on the register at the close 
of business on 25 September 2020.

Looking forward
Many people spend a lot of time considering 
the future and attempting to predict it. What 
the impacts of COVID-19 on the UK economy 
might be, or Brexit. When we can see family 
and friends again. Or even colleagues. 

The Board believes that whatever happens, 
Hargreaves Lansdown is well positioned to 
manage the short-term challenges that may 
lie ahead and we face the long term-future 
with confidence. 

The need for individuals and families to save 
and invest for their financial futures remains 
as strong as ever. We have an already 
significant addressable UK market 
opportunity that will only grow further. Our 
client focused strategy and drive to improve 
operational resilience have been proven by 
the events of 2020. We will continue to 
pursue these and further improve the client 
experience to deliver growth.

I am excited about the journey ahead and I 
believe we have the right culture, values and 
governance in place to meet the long-term 
needs of our clients and create further value 
for all our stakeholders.

Deanna Oppenheimer
Chair

6 August 2020

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

7

Strategic reportCHIEF EXECUTIVE OFFICER’S REVIEW

GROWTH THROUGH 
CHALLENGE  
AND CHANGE

2020 has been a significant year for Hargreaves Lansdown and 
I am pleased at how we have continued to execute our strategy 
and provide support for our clients in an external environment 
of persistent challenge. 

In hard times there are challenges for all of us 
as individuals, clients and colleagues. I would 
like to take this opportunity to thank our 
clients for their resilience and continued 
support and my colleagues for their hard 
work, commitment and ingenuity in managing 
the tremendous change that COVID-19 has 
brought in the midst of our busiest time of 
year. Despite the personal upheaval we have 
all experienced, it has been inspiring to see the 
support we have provided to our clients and it 
is through their performance that we have 
been able to deliver strong outcomes for all 
our stakeholders. 

The first half of the year was characterised 
by political uncertainty around Brexit and 
trade wars. At the time, we were confident 
that any certainty provided by the election 
result would improve investor confidence 
and lead to a strong performance through 
the second half. Our thinking was confirmed 
over the rest of the year where, despite the 
unforeseen ongoing pandemic and the 
significant challenge this has brought to the 
world, HL has delivered a performance of 
great strength.

The benefits of putting our clients at the 
heart of everything we do combined with our 
investment in the scalability, diversity and 
resilience of HL’s business model, have been 
demonstrated in its response to the 
COVID-19 crisis. At the same time we have 
completed significant strategic initiatives 
including launching our new Wealth Shortlist, 
delivering our first multi-channel advertising 
campaign as well as completing further work 
to enhance governance, scalability and 
resilience in our service to clients.

Building resilience over the long term
I believe that the acute challenges of this 
year have reinforced the importance of 
resilience for us all. Clients must have 
confidence in HL’s ability to remain secure 
and provide the best service to them. 
But clients must also build resilience into 
their savings and investments to enable 
themselves to be confident to manage 
through difficult periods and events. 

At Hargreaves Lansdown we have a very 
strong purpose: to empower our clients to 
save and invest with confidence over the 
long-term; and this is supported by a culture 
and values that are focused on helping our 
clients in the right ways to deliver the best 
outcomes for them. We recognise how 
complex the UK wealth landscape has 
become and the challenge this brings to 
serve clients. Financial requirements are 
becoming increasingly complicated: as 
people live longer, as long-term saving 
obligations move from companies to 
individuals and the low interest rate 
environment persists with added volatility 
and uncertainty; people need support.

The tools, knowledge and insight that we 
provide as part of our service, equip and 
empower our clients to manage their 
savings and investments. Diversification is a 
key part of building resilience into a portfolio 
and our proposition offers clients the 
opportunity to save and invest across a 
spectrum of asset classes, including in cash 
with Active Savings.

HL’s role as a lifelong partner for clients is 
growing and we will continue to develop our 
proposition, capabilities and digital 
technology to provide an experience for 
clients that is appropriate to their evolving 
lifetime savings and investment needs. 
Our connectivity with our clients means 
we can evolve to meet their needs, 
especially as the external environment 
continues to change rapidly. 

Our response to COVID-19
This culture and focus on our clients guided 
our swift response to the COVID-19 
pandemic. Our immediate priorities were 
ensuring the safety and well-being of 
colleagues whilst maintaining the core 
services that our clients rely on. This 
included moving the majority of colleagues 
to work from home whilst swiftly 
implementing effective social distancing 
across three sites for those colleagues 
who needed to be in the office. 

It is through the investment we have 
made in our service and technology over 
the past few years that we were able to 
ensure both the resilience and scalability 
of HL over this period and to react to the 
situation with agility. 

As a result we were able to continue to 
deliver the service that our clients needed 
during this time and manage the record 
volumes of client activity. We also provided 
critical insight and information on matters 
that they were concerned about.

In keeping with our own expectations of our 
role in the community in which we live we 
also provided support to our local 

8

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Governance

Financial statements

Other information

The benefits of our 
investment in the 
scalability, diversity and 
resilience of HL’s business 
model has been validated 
by its response to the 
COVID-19 crisis. 

Chris Hill
Chief Executive Officer

community. More detail on our response to 
COVID-19 for key stakeholders is outlined in 
the CSR section of this report on page 49.

Keeping close to clients
Our client service and client outcome based 
strategy is underpinned by an unrelenting 
focus on understanding our clients’ needs, a 
critical part of which comes from using the 
insight that we get from their interactions 
with us. As we act on this insight, and provide 
a service that serves to retain clients, we 
build a lifelong relationship that further 
enhances our ability to tailor their 
engagement and our service in the most 
appropriate ways for them. 

This focus was key to our service response 
to COVID-19 as mentioned above. We used 
the intelligence provided through our phone 
and email contact together with observing 
the activity on the mobile and web platforms 
to study carefully what clients needed and 
we reacted as a result. We maintained the 
Helpdesk phone lines throughout and put 
additional measures in place to increase our 
email response rate in line with client 
contact. We also introduced new measures 
to support our vulnerable clients including 
increased information on fraud risk and a 
specific phone line to provide them with 
further support. 

We made proactive decisions to stop and 
then swiftly to adjust our marketing to 
ensure that the messages were appropriate, 
and paused other initiatives such as the 
Wealth Shortlist so that our clients were 
getting the right focus and attention when 
they needed it most. As the crisis developed 

we concentrated on what content clients 
were engaging with online and identified 
where they needed insight. The top 10 
articles our research team posted were read 
up to three times as much as the top 10 last 
year with over double the number of 
non-client visitors to the website using 
these resources.

We recognise that, through the intensive 
scale of client interaction on our mobile and 
online platforms, and through calls and 
emails to the Helpdesk, we gain huge insight 
and understanding. This allows us to focus 
on what savers and investors specifically 
need and then work to deliver this. Across 
the year, digital visits increased by 41% from 
177 million (FY19) to 249 million in FY20. We 
received unprecedented volumes of emails 
into the Helpdesk between April and June 
alone and have continued to see 
consistently high volumes of calls 
throughout this time. 

We have also developed our digital and 
mobile capability in response to changes in 
how clients want to interact with us. The 
popularity of our mobile app continues to 
significantly grow and represents an 
increasingly important feature for our 
clients. Of the 1.2 million clients who logged 
in online, 43% did so through the app whilst 
33% of online client initiated share trades 
came via the apps, more than double last 
year. Developing digital capabilities further 
remains a priority for us and it is important 
that we remain agile and are continually 
anticipating and responding to changes.

Developing our proposition
We recognise the need to constantly 
develop and improve our offering to ensure 
we are delivering what our clients need. At 
the same time, as a leading financial services 
company we have a responsibility to play 
a key part in setting industry standards. 
As such it was essential that we learnt 
from the experience surrounding the 
Woodford issue last year. 

We undertook significant work to review the 
governance framework relating to the 
investment processes across the business 
and conducted extensive research with our 
clients. Changes were implemented and 
incorporated in the launch of the Wealth 
Shortlist in June 2020. This new list 
incorporates new functionality, search tools 
and a more structured view of our research 
to provide clients with all the key information 
they need to make investment decisions, in 
a transparent and easy to use format. 

The extensive research included 
interactions with over 8,000 clients, with 
surveys, face to face interviews and a deep 
dive into the additional insights we have 
gained in how clients use our platform. The 
end result directly reflects what our clients 
told us about how they use the list and what 
they wanted to see. 

As part of this process, we also launched 
new fund tools and updates which make 
navigating the funds available through our 
platform more transparent and easier than 
ever before.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

9

Strategic reportCHIEF EXECUTIVE OFFICER’S REVIEW
DELIVERING THROUGH CHALLENGE

These changes have been underpinned by 
changes to governance processes to raise 
the level of rigour and challenge to decisions 
that we make. These developments will 
ensure that not only our Wealth Shortlist 
and Fund Finder tool, but also future 
investment propositions and wider 
developments, will also have a robust, 
thorough and transparent governance 
structure behind them. We recognise how 
evolving the role of governance provides 
additional rigour and challenge to our 
decisions and results in better outcomes.

Executing our strategy
We welcomed a record 188,000 net new 
clients during the year, bringing total active 
clients to over 1.4 million and supported £7.7 
billion of net new business, another record. 

The importance of our own resilience and 
diversification is demonstrated in our 
growth with the volume of client driven 
share deals up 96% and revenue from share 
dealing up 94% and Active Savings now used 
by 66,000 clients with £2.2 billion of AUA.

Through the market volatility of early 2020, 
we have maintained our position as the 
market leader with our share of the direct to 
consumer platform market at 41.1%1, and 
seen a significant increase in our share of 
the execution only stockbroking market 
rising to 39.5%2. 

In the lead up to tax year end we delivered 
our first multi-channel advertising campaign 
‘Switch your Money ON’. This was an 
opportunity to deliver a creative proposition 
with both immediacy and the long-term 
potential to deliver other HL messages, 
whilst building the HL brand. Over 12 million 
of our target audience viewed 
advertisements in the period, including 
adverts seen over 304 million times. We 
focused on reinforcing our position as a 
leading ISA provider as we approached tax 
year end, highlighting our scale and service 
credentials and this approach delivered 
significant results with both brand 
awareness and consideration. 

Compared to a few years ago, we are now 
seeing more clients who, on average, are 
joining HL at younger ages and the way they 
interact has shifted with more interest in 
mobile and access to new asset classes 
through our Active Savings products. 
Client needs adapt and evolve over time 
depending on knowledge, experience and 
circumstances and our agility in adapting 
and responding is driven by our proposition 
and service. 

In order to rise to this challenge, we recognise 
the importance of continuing to develop 
more digital and connected technology. 
We continue to invest into our range of 
capabilities because these are what enable 
us to develop and deliver a broad proposition, 
offering not only choice and flexibility but 
solutions across a diverse range of asset 
classes. These solutions are supported by 
an evolving set of tools, expertise and service 
that enable clients to engage giving them 
confidence to take control and be resilient in 
managing their savings and investments for 
the long term. In return, these clients 
concentrate their investments and cash 
savings with us, and work to their financial 
goals over their lifetimes, continuing to save 
their annual allowances and investing for the 
long term. 

In February, we completed the sale of 
FundsLibrary, our data management and 
digital services business, to Broadridge 
Financial Solutions Inc. The decision to sell 
reflected our view that, as a business to 
business service, it was no longer core to our 
overall strategy, and the proceeds received 
from this will be used to enhance the total 
dividend payment for this year.

Conclusion and outlook
Over the next few years, the wealth industry 
will continue to develop in response to the 
changing requirements and challenges that 
people have in saving and investing alongside 
the pressing demands of everyday life. With 
our scale, insight and deep understanding 
of client needs we will continue to be at 
the forefront of responding to change and 
evolving our proposition to the benefit of 
clients. We are already seeing an evolution of 
our service supporting clients from younger 
ages and across broader investment and 
savings options. As we continue to evolve 
our proposition to reflect changing client 
needs, that trend will continue to grow 
in importance.

The Financial Conduct Authority has 
acknowledged the importance of people’s 
engagement with managing their financial 
futures and, after the past few years of 
significant regulatory change, there has 
been a growing focus on steering future 
regulation to one based upon outcomes. 
We are supportive of this regulatory 
direction of travel and will continue to work 
with the Financial Conduct Authority as the 
industry evolves to design and deliver these 
outcomes responsibly.

10

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

The experience of this year has reinforced 
the importance of our service-focused 
strategy and demonstrated its 
effectiveness with a very strong 
performance delivered through a range of 
difficult conditions. This gives us confidence 
to look ahead and invest in addressing the 
significant market opportunity. We will 
maintain our focus on skills, capabilities and 
technologies as this is critical in developing 
the lifelong client relationships which help 
drive future growth. Our scale and a strong 
market position together with a robust 
balance sheet and cash flows will enable us 
to continue delivering value to all of our 
stakeholders over the long term.

In the near term the UK economy faces a 
period of uncertainty as we work through 
the many issues arising from COVID-19. 
Unemployment levels have increased 
significantly whilst economic growth has 
decreased. The government has borrowed 
vast amounts to help the economy and 
society but the road to recovery could be 
a long one with various tax implications 
along the way. 

The impact on our clients and the wider 
investment community as a result is difficult 
to call. Interest rates are at all-time lows, 
which makes cash savings unappealing, but 
market uncertainty and volatility can equally 
deter people from investing and access to 
liquidity is a key part of building financial 
resilience. However, our focus on clients, the 
trusted relationships we have with them and 
the investment we have made to broaden 
and strengthen our proposition, means 
Hargreaves Lansdown is strongly positioned 
to help our clients navigate through these 
difficult times. We are clear in the structural 
growth opportunity, clear in our strategy 
and business model and these provide us 
with confidence in our ability to deliver 
sustainable and attractive growth and 
returns beyond the immediate 
uncertainties.

Chris Hill
Chief Executive Officer 

6 August 2020

1   Platforum UK D2C Market Update, July 2020
2   Compeer Limited XO Quarterly Benchmarking 

Report Q1 2020

Governance

Financial statements

Other information

RESILIENT
IN TESTING 
TIMES

Operational resilience – in testing times

COVID-19 presented 
unprecedented challenges 
and at our busiest time of the 
year – tax year end. It tested 
our culture, colleagues and 
processes and our overall 
operational resilience. 

We promptly mobilised 85% 
of our colleagues to work 
from home and we supported 
our clients throughout by 
safeguarding the services that 
were most important to them 
across as many channels as 

possible – online, telephone, 
post or via the mobile app.

application was processed 
at 11:59pm. 

We increased the number of 
colleagues on our phone lines 
to assist those clients who can’t 
self-serve online and needed 
to speak to us. On the last day 
of the tax year the longest wait 
time to speak to someone on 
our Helpdesk was 17 seconds. 
In the last hour of the tax year, 
a HL Stocks and Share ISA was 
topped up or opened every 
seven seconds. The last online 

In times of challenge HL’s values 
remain the same – we put the 
client first and we go the extra mile.

“Great customer service, precise, 
polite and extremely helpful in 
extremely difficult circumstances 
during COVID-19. I wish every 
company I deal with would 
have employees like yours.” 
Mr Lelliott, Essex

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

11

Strategic reportMARKET OPPORTUNITIES

SUPPORTING CLIENTS 
THROUGHOUT  
THEIR LIVES

Our proposition and service is designed to help clients of all 
ages navigate the complexities of investing and saving and 
to achieve their financial objectives.

Society’s challenge 
The UK currently faces significant 
challenges in terms of engagement with 
saving and investing. As a nation, much 
work needs to be done to address these 
challenges and develop a stronger culture 
and more confident attitude to saving and 
investing, which will bring long-term benefits 
to society as a whole.

The Savings Gap – the gap between 
retirement expectations and the cost of 
funding such expectations – is estimated at 
£314 billion1. The level of funding necessary 
to provide retirement income is increasing, 
driven by longer life expectancies, less 
generous company pensions and ambitious 
retirement expectations. The burden of 
responsibility for retirement is shifting 
from government and corporates to the 
individual. This gap cannot be closed 
without individuals taking ownership 

for self-provision and without the use 
of long-term investments alongside cash 
savings. Hargreaves Lansdown and the 
rest of the UK Savings industry needs to 
help bridge this gap.

The Advice Gap – post the Retail 
Distribution Review (RDR) cost effective 
advice has been increasingly difficult 
to find. Most advisers concentrate on 
wealthier clients to whom they are now 
charging a direct fee, which has left a large 
advice gap particularly at the mass affluent 
end of the market.

Complexity – successive UK governments 
implementing further changes to pension 
savings, the introduction of various ISA 
products and persistent low interest rates 
have made finding the right solution 
for individuals’ investment needs ever 
more complex.

Within the UK, investors have a wide range 
of financial awareness. Some are confident 
but face ever increasing complexities from 
regulation, choice and technology. Others 
are less financially aware and need more 
help in beginning their journey into savings 
and investment. Hargreaves Lansdown is 
well placed with its expertise and expanding 
capabilities to help existing and new clients 
navigate through this minefield of 
complexity, providing appropriate products 
and solutions for the young through to 
those at and in retirement. Hargreaves 
Lansdown firmly believes that the 
government has a role to play through 
improving financial education, addressing 
the savings gap and by empowering 
companies like us through proportionate 
regulation to help provide the solutions 
and education.

Client segmentation
Given wealth

Starting independent life Saving for the future

At retirement

In retirement

Later life

Junior ISA

Lifetime ISA

Drawdown  Helping clients understand and manage income via new income tools

Pensions  Helping clients save for their future retirement

Workplace  Workplace Solutions for auto-enrolled and corporate investors

ISAs  A tax efficient means of saving

Investment solutions   
Simply Invest helps people get started / Portfolio+ for less confident investors / Wealth Shortlist selection for investors who wish to choose their own funds

General Investment Accounts  Enabling investment outside of a pension or ISA tax wrapper

Active Savings  Providing one-stop cash solutions via active savings

Advice

12

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

OPPORTUNITY  
FOR GROWTH

Significant addressable market  
undergoing structural change
•  People are living longer
•  Shift of wealth to older clients
•  Complex savings environment
•  Ongoing low asset yields
•  Market volatility
•  Political uncertainty

Clients need help…
•  Help to understand
•  Help to manage
•  Just make it simple for them to do
…and want exceptional experience
•  Compelling proposition
•  Excellent service
•  Tailored client engagement

£209.6BN
D2C Platform

HL has a 41.1%2 share  
of this market

£104.0BN
Hargreaves  
Lansdown

AUA as at 30 June 2020  

2.4TN

ADDRESSABLE MARKET OF WEALTH + CASH3 

1  Source: “Mind the Gap” (Aviva and Deloitte, September 2016)
2  Platforum UK D2C Market Update, July 2020
3  Oliver Wyman. Addressable wealth includes self-directed, financial adviser and independent 

wealth manager segments mainly serving upper affluent.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

13

Strategic reportGovernanceFinancial statementsOther information  
MARKET OPPORTUNITIES
SUPPORTING CLIENTS THROUGHOUT THEIR LIVES

Industry expert, Platforum, also estimates 
that £32.1 billion2 is held directly with asset 
managers who are increasingly realising that 
they are not set up to service direct retail 
customers. This provides a source of 
transfers or an opportunity to acquire the 
entire direct books from fund management 
groups. During the first part of the year, we 
completed the acquisition of direct books 
from J.P. Morgan Asset Management and 
Baillie Gifford. This took the total number of 
such acquisitions to nine having previously 
completed deals with the likes of Jupiter, 
Legg Mason and BlackRock. We continue 
to pursue similar deals working with fund 
groups and the FCA to ensure affected 
clients can be transitioned effectively to 
a superior and more engaging service 
such as ours.

Although there is a significant addressable 
market for execution only investing, financial 
advice still has an important role to play as 
people are often put off by the perceived 
complexities of investing, have insufficient 
time to devote to it or just want the comfort 
that an expert is involved. Such advice can 
be ongoing or one-off in nature to address 
a certain issue or to ensure that investment 
plans are on track. Hargreaves Lansdown, 
with around 92 highly qualified advisers, 
is well placed to service such needs.

We believe that investors 
should have access to 
appropriate cost effective 
advice at the point they 
actually need it.

Addressable market
The UK private wealth market is estimated 
at c£1.6 trillion, of which we see c£1.0 trillion 
as addressable, giving an implied market 
share for Hargreaves Lansdown of about 
10%. Outside the Direct-to-Consumer 
(D2C) space, the bulk of this addressable 
market is held through independent financial 
advisers, independent wealth managers and 
vertically integrated firms. A significant 
amount of this investment pool will have 
been initially advised upon, maybe many 
years ago, but now receives no ongoing 
advice and little support. This provides a rich 
source of potential transfers to Hargreaves 
Lansdown as clients look to consolidate 
their investments onto our platform.

This £1.0 trillion is concentrated across 
around 7 million people with £100,000 or 
more of investments (source: ONS). Within 
this population there are key segments for 
us such as adult savers, Pre-retirement and 
Retiring which alone hold c£900 billion. 
Demographics and longevity alone will 
provide growth drivers in these key 
segments but, if the UK savings gap can 
be better addressed, then further impetus 
could be developed across these and other 
segments. Although other segments are not 
so key in terms of the opportunity, they still 
need engagement and investment solutions 
and Hargreaves Lansdown, through its 
breadth of offering, can address them too.

Transfers in from across the wealth market 
spectrum show our wide appeal to investors 
who currently hold assets elsewhere.

Managing investments in one place with 
a trusted company that makes things easy 
is an ambition for many investors and this 
consolidation process is a journey that 
many of them go through with us. Such 
consolidation of investments onto 
platforms has helped drive the UK D2C 
platform market of which Hargreaves 
Lansdown has a 41.1%1 market share.

Significant other shares of the D2C market 
include £313.82 billion held by pension and 
insurance providers and £72.0 billion2 held by 
wealth managers in execution only assets, 
both of which provide a source of transfer 
business to Hargreaves Lansdown.

Market development
ISAs
The markets for the Group’s products and 
services continue to evolve as individuals’ 
savings and investment needs respond to 
the changing regulatory and market 
environment. With the lowest interest rates 
on record, Stocks and Shares ISAs remain 
attractive and we have seen significant 
transfers in from cash ISAs held with banks.

The current ISA allowance of £20,000 
provides additional scope for tax efficient 
investing, particularly for higher earners who 
stand to lose some of their annual pension 
allowance and are impacted by the lower 
lifetime allowances.

With the threat of further changes to the 
pension rules, the ISA increasingly becomes 
a long-term investment plan for many and 
hence provides a significant opportunity for 
new business flows. According to HMRC, as 
at 5 April 2019, the Stocks and Shares ISA 
market was estimated at £314 billion with an 
additional £270 billion held in Cash ISAs and 
£5 billion in Junior ISAs. Based on recent 
HMRC data, the average annual amount 
subscribed into ISAs over the past four 
tax years has been c£69 billion. These 
statistics clearly demonstrate a significant 
opportunity to gather more assets into 
our core ISA products.

Lifetime ISA
In April 2017, the Lifetime ISA (LISA) was 
launched. This is open to UK citizens 
between the ages of 18 and 40 and any 
savings added to the LISA before their 50th 
birthday will receive an added 25% bonus 
from the government. The savings 
allowance is capped at £4,000 per annum 
and can be used towards a deposit on a first 
home worth up to £450,000 or towards 
saving for retirement, whereby, after their 
60th birthday individuals can withdraw all 
the savings free of tax.

Hargreaves Lansdown was one of only three 
platforms that offered the LISA at its launch 
and by 30 June 2020 we have over 66,000 
accounts with £569 million of invested 
assets, which makes us the largest provider 
of LISAs. Many of our LISA clients are new 
to Hargreaves Lansdown highlighting how 
it serves as a way for attracting a younger 
demographic to our platform. For those 
who were already existing clients it helps 
strengthen the client relationship and 
enables us potentially to capture more 
of their investment wealth over time. 

14

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Lifetime ISAs

66,000

accounts by 30 June 2020 

£569M

of invested assets

Junior ISA market share

  Hargreaves Lansdown  33%
67%
  Competitors 

Although it is relatively early days for this 
new type of ISA, it could provide fresh 
impetus for adults to boost their long-term 
savings and for others to start saving for the 
first time using risk-based investments 
rather than cash.

Junior ISA
Since their introduction in November 2011, 
Junior ISAs have proved popular and 
Hargreaves Lansdown is now the largest 
provider of Stocks and Shares Junior ISAs, 
with an estimated 33% market share by 
value as at 5 April 2019 (based on HMRC ISA 
statistics). Engaging with investors at a 
young age provides us with the opportunity 
to build a relationship that will hopefully 
transfer into their adult years and potentially 
through their lifetime. Before the Junior ISA, 
the Government between September 2002 
and January 2011 operated a Child Trust 
Fund scheme (CTF). Cash was given to each 
child along with the opportunity for parents 
or guardians to add to the investment 
subject to an annual limit. Some six million 
accounts were set up and are due to mature 
between 2020 and 2029. Although many of 
these CTFs will be small in value they 
present an opportunity to engage with a 
distinct segment of the population with a 
view to them becoming adult savers and 
investors on our platform.

Pensions
Pension auto-enrolment in the UK has 
revolutionised saving, with over 1.6 million 
employers and more than 10 million 
employees now participating in the 
programme. In 2019, £57.9 billion flowed into 
private sector pension schemes. Minimum 
contribution levels have now increased as 
planned, with legislation to enrol employees 
from age 18 and from the first pound they 
earn expected in the middle of this decade.

The workplace will continue to play a pivotal 
role in retirement saving and Hargreaves 
Lansdown Workplace Solutions, which 
already provides pension, investment and 
annuity services for over 500 employers, 
can really make a difference by improving 
employee engagement with saving through 
a range of high quality services.

Auto-enrolment has 
delivered demonstrable 
successes. However, 
Hargreaves Lansdown 
continues to lobby for 
further reform. 

There are still some nine million employees 
who have not been auto-enrolled due to not 
being eligible and many of these should be 
enjoying the benefit of employer 
contributions into a workplace pension.

Self-employment is more common than 
it was when auto-enrolment was first 
introduced; there are now nearly five million 
self-employed workers in the UK and very 
few of them are saving in a pension. The 
majority pass through employment before 
becoming self-employed. However, there 
are few mechanisms in place to keep them 
in the pension system as they move from 
employed to self-employed. In addition, 
every time someone changes their job, they 
will be enrolled into a new pension, which 
over time will lead to millions more pension 
accounts than are necessary. This recurring 
auto-enrolment process is highly disruptive 
for an individual’s retirement saving journey. 
Irrespective of how interested and engaged 
they are with their pension, whenever they 
change jobs, they are forced to suspend 
their existing pension and start a new one if 
they want to benefit from their employer’s 
pension contributions. To avoid this we 
believe that an individual who has an existing 
auto-enrolment pension from a previous 
employment or who wishes to make an 
active choice regarding their pension 
provider, should have a right to choose that 
arrangement in preference to being forced 
to join their new employer’s scheme. 
They should have the right to have their 
new employer’s contributions paid into 
the pension of their choice, along with any 
of their own contributions deducted from 
their salary.

1  Platforum UK D2C Market Update, July 2020
2  Platforum UK D2C Market Overview, February 2020

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

15

Strategic reportGovernanceFinancial statementsOther information 
MARKET OPPORTUNITIES
SUPPORTING CLIENTS THROUGHOUT THEIR LIVES

New retirement regulation from the FCA is 
being adopted into our processes. Changes 
to illustrations, wake up packs and annuity 
disclosures have all been delivered, with 
work to provide nudges to those in cash and 
simple investment pathways for those in 
drawdown due in February 2021. Early 
evidence from the measures we’ve 
introduced has shown a boost in 
engagement levels, signs of earlier 
retirement planning and an increase in 
annuity payouts as more clients have 
qualified for an enhanced annuity. 

Demographic pressures have not abated. 
Notwithstanding the progress achieved 
through auto-enrolment, the UK still faces a 
significant retirement saving challenge. This 
is likely to be exacerbated by the developing 
financial challenge presented by the 
increasing cost of providing social care. 
There is continued government support 
for retirement saving and an increased 
emphasis on personal responsibility and 
engagement. Hargreaves Lansdown is likely 
to be a beneficiary from this trend as we are 
a market leader in customer service, 
simplifying pensions and making it easy for 
people to save and invest with confidence.

Cash savings
Alongside risk-based investments, investors 
continue to hold cash despite persistent low 
interest rates on cash savings. Our research 
shows that there is £1.4 trillion of cash held in 
the UK including c£650 billion in easy access 
type accounts and the remainder in term 
deposit accounts. ‘Active Savings’, our digital 
deposit service provides a simple digital 
solution for managing cash savings. Since 
its launch we have continued to refine the 
proposition and in the coming months we 
will be launching our initial cash ISA offering. 

As at 30 June 2020, we had 
over 66,000 clients using 
the service with over    
£2.2 billion AUA.

Clients holding risk based investments 
invariably have cash held elsewhere so 
utilising Active Savings becomes a natural 
extension of their interaction with us and 
enables us to become ever more part of 
their financial lives.

The development of pension dashboards 
continues and may in time provide 
individuals with a comprehensive view of 
all their pensions in one place. Whilst we 
are actively supportive of this project, we 
suspect the first iterations to provide basic 
pension finder services only, lacking the 
detail to revolutionise planning. In the 
meantime we continue to collaborate 
with other industry participants in the 
development of systems to allow investors 
to view through a single access point, all 
their financial assets across a wide range 
of financial institutions.

The impact of the introduction of Pension 
Freedoms in 2015 has been immense and 
whilst they have proved understandably 
popular with investors, regulation continues 
to evolve to protect investors from the 
financial risks the freedoms present. The 
free Pension Wise service is still not widely 
used and the FCA is introducing stronger 
prompts to encourage people to shop 
around, as well as consulting on investment 
pathways for non-advised drawdown 
investors. Better investor engagement with 
their retirement savings and the decisions 
they can take to improve their financial 
futures is a high priority. Hargreaves 
Lansdown is committed to being at the 
forefront in helping people meet this 
challenge. We can provide bespoke ongoing 
personal advice, but for many this is too 
expensive and not appropriate, so we are 
looking at more cost effective solutions 
which will give guidance or advice at the 
point clients really need it.

MAKING SAVINGS  
FAIR AND SIMPLE

Savers need solutions
•  Poor interest rate 

information

•  Difficult to manage 
multiple accounts

•  Hard to switch providers
•  40% of savers have  

never switched

Active Savings marketplace
•  More consistent returns
•  Greater transparency – know 
the rate and when it expires
•  Simple switching: 12 banks,  

with a range of easy access and term 
deposit accounts, one easy log in
•  Easy for clients to manage cash  
alongside their investments

16

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

£650bn
1. Easy Access Savings 
£270bn
2. Cash ISAs 
3. Current Accounts 
£270bn
4. Notice and Term Deposits  £160bn

1.

4.

£1.4TN  
HOUSEHOLD  
CASH SAVINGS  
MARKET

3.

2.

Active Savings remains a key part of our 
growth strategy and through additional 
functionality and more banking partners 
we will widen the appeal to existing clients 
and provide a significant marketing 
opportunity to attract new clients, 
particularly if we return to a more 
normal interest rate environment.

Competition
Much is made of the increasingly competitive 
landscape and indeed, new competitors 
continue to enter the market with innovative 
technology and new solutions. We are never 
complacent and continue to watch the 
competitive landscape closely. Where 
competition raises the awareness of saving 
and investing we see this as a good thing. 
Financial education and awareness in the 
UK is relatively low and hence high quality, 
client focused companies like ours have a 
key role in addressing these issues. Healthy 
competition ultimately delivers better 
outcomes for investors.

Achieving scale is key 
to becoming successful 
and this relies on a 
deep understanding  
of savers, investors and 
their needs, which is 
something we continue 
to focus on.

Once scale is achieved, sustainable profits 
rely on continued investment in technology, 
people and a focus on how our clients’ needs 
develop and how the regulatory landscape 
evolves. Hargreaves Lansdown does not 
rest up and is always looking to improve the 
experience for our clients, ensuring value for 
money is delivered.

Regulation
Regulation is an ever present theme 
in financial services and absorbs a 
considerable amount of time and resource. 
Hargreaves Lansdown is well placed to 
address the challenge this brings. Our 
primary regulator is the FCA and it oversees 
all aspects of our work, from how we 
manage our platform, give advice and run 
our fund management operations, to how 
we communicate with our clients.

During the year to 30 June 2020, HL 
delivered several major regulatory-driven 
implementations. The Senior Managers and 
Certification Regime took effect for HL in 
December 2019, enhancing the clarity of 
management responsibilities and improving 
decision making. In accordance with the 
Payment Services Directive 2 we introduced 
enhanced security protocols for clients of 
our Active Savings and Currency Services. 
This involved some API infrastructure 
development which will also help our 
longer-term Open Finance capability.

In line with the recommendations from 
the Asset Management Market Study, we 
have implemented changes to our fund 
management business, improving our 
governance and oversight structure and 
ensuring that all our funds are delivering 
Value for Money. We continually strive 
to improve our investment proposition, 
including making changes where we 
think this will improve client outcomes 
and experience.

We successfully delivered the first two 
phases of the FCA’s Retirement Outcome 
Review remedies ahead of schedule, as  
they align with our focus on driving client 
engagement and improving clients’ 
outcomes leading up to, and in retirement. 
Work continues on the final ‘Investment 
Pathways’ element. However, the FCA’s 
COVID-19 related deadline extension, 
until February 2021, gives us additional 
time to ensure our high standards for 
user experience are retained and 
enhanced as part of our client-focused 
drawdown proposition. 

The FCA has also moved out the deadline 
for the ‘Making Transfers Simpler’ work 
arising from the Platform Market Study to 
February 2021. Our implementation and vital 
industry collaboration via the STAR working 
group is progressing. In last year’s Report we 
highlighted the FCA’s discussion on banning 
platform exit fees – we have continued to 
engage on this policy although the FCA has 
deferred consultation until 2021. We 
nonetheless felt the time was right to 
remove our own exit fees in September 
2019, and look forward to others in our 
wider market following suit.

HL strives to implement 
regulatory-driven change 
in a way that will deliver 
benefits to clients. 

A key part of this is engaging during the 
policymaking phase. Our CEO is a member 
of the FCA’s Practitioner Panel, an advisory 
body drawn from the leadership of large 
firms. This gives us insight into the FCA’s 
strategic thinking and policy development, 
and the opportunity to bring our expertise 
and client insight gathered through our 
interaction with 1.4 million clients to inform 
and influence the debates. During the year 
we have engaged with the FCA’s developing 
approach on non-workplace pensions; on 
their assessment of the Financial Advice 
Market Review and Retail Distribution 
Review a few years post implementation  
and on the call for input on Open Finance.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

17

Strategic reportGovernanceFinancial statementsOther informationSTRATEGY AND KPIS

CLIENT FOCUS 
DRIVES OUR 
GROWTH

We aim to deliver a market leading proposition 
and service to fulfil the long-term needs of clients. 

We focus on providing an unrivalled and 
evolving client experience, using it to 
deepen client relationships so we become 
an ever more integral part of their lives. 
In turn this delivers high levels of client 
retention, client satisfaction and increased 

use of our services which drives net new 
business flows from existing and new 
clients. This provides the engine for financial 
growth, enabling reinvestment into the 
client experience whilst generating returns 
for shareholders.

OUR STRATEGY

Client proposition 
and engagement
To provide an increasing range of services 
and solutions to meet the needs of clients

Financial growth
To deliver sustainable returns for 
shareholders along with reinvestment for 
future growth

Excellent client service
To efficiently provide a high quality 
service, across all touchpoints with 
clients, making their lives easier

OUR AIM 

a market leading proposition 
and service to fulfil the 
long-term needs of clients.

WE MEASURE OUR SUCCESS 

We track key performance indicators (KPIs) that 
reflect our strategic, operational and financial 
performance. These drive internal management 
of the business and Executive remuneration.

18

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Client proposition and engagement

Net new clients
Represents the change in 
active clients between the 
opening and closing position 
for the year (unique number 
of clients holding at least one 
account with a value over 
£100 at the year end).

Why
The greater the number of new 
clients, the better the potential 
for growing AUA.

Progress for the year
•  A record year adding 188,000 

net new clients.

•  Significant marketing and 

advertising in the second half 
of the year including a brand 
awareness campaign and our 
first ever TV adverts.

•  New clients added across 
our range of accounts 
and across all 
demographic segments.

Principal risks
Strategic, operational, legal 
and regulatory, conduct.

Result
188,000 (2019: 133,000)

Digital visits
Why
Provides a view of the 
engagement and reach that 
Hargreaves Lansdown has with 
its digital footprint.

Principal risks
Strategic, operational, legal 
and regulatory.

Progress for the year
•  Significant uplift in 

service, market reporting, 
education and reassurance 
communications 
during COVID-19.

•  Increased brand awareness 
through first national TV, 
press and digital campaign.

•  Enhanced functionality of 
the mobile app including 
regular investing.

Result
249M (2019: 177m)

Financial growth 

Profit before tax (PBT)
Why
Gathering and retaining assets 
and clients drives revenue. This 
is managed on a scalable 
platform to deliver improved 
operating profits.

Principal risks
Strategic, operational, legal 
and regulatory, financial.

Progress for the year
•  Investment in technology 

and operations ensured we 
were operationally resilient 
enabling us to cope with 
record client transactions 
during the COVID-19 period.

•  PBT grew 24% on the back 
of growth in assets and 
clients and record share 
dealing volumes.

Result
£378.3M (2019: £305.8m)

Diluted earnings per share (EPS)
Why
Progress for the year
This is a measure of profit per 
•  The growth in diluted 
share and is a metric used 
EPS was driven by the 
to determine value delivered 
breadth and scalability 
to shareholders.
of the business model 
and continued 
strategic execution.

Principal risks
Strategic, operational, legal 
and regulatory, financial.

Result
65.9P (2019:52.0p)

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

19

Strategic reportGovernanceFinancial statementsOther informationSTRATEGY AND KPIS
DEEPENING CLIENT ENGAGEMENT DELIVERS GROWTH

Excellent client service 

We have previously included Net Promoter ScoreSM (NPSSM) as a KPI, however, it is felt that the best measures for measuring “excellent 
client service” are client retention rate and net new business. Both these measures are used in assessing the performance of our 
Executive Directors and their overall remuneration whereas NPSSM is not. NPSSM is still monitored along with other client service 
measures such as net ease scores and client satisfaction but given how it can be impacted by external factors beyond our control 
it is no longer a KPI.

Net new business (NNB)
Represents subscriptions, cash 
receipts, cash and stock 
transfers in, less withdrawals 
and assets transferred out.

for NNB

Progress for the year
•  Best ever tax year-end 

•  Active Savings added 

Why
NNB is an indicator of the trust 
and security clients place in 
Hargreaves Lansdown along 
with the perceived value of the 
client offering. The greater the 
assets gathered, the greater 
the revenue.

£1.2billion across the year

•  Increased market share 
and AUA grew by 5% 
to £104 billion. 

Result
£7.7BN (2019: £7.3bn)

Principal risks
Strategic, operational, 
legal and regulatory.

Client retention rate
Based on the monthly lost 
number of clients, as a 
percentage of the opening 
months’ clients and averaging 
for the year.

Progress for the year
•  Remained open throughout 
COVID-19 ensuring all our 
core services were available 
to our clients.

Why
A high client retention rate is a 
sign that clients are happy with 
the service we provide and that 
it fulfils their investment needs.
The longer a client is with 
Hargreaves Lansdown, the 
more assets they are likely to 
accumulate. High retention 
provides more certainty of 
future earnings.

•  Through increased use 

of data analytics we have 
increasingly tailored our 
content for clients creating 
a more engaged experience.

•  Increased the penetration 
of Active Savings to over 
66,000 clients enabling 
them to manage their cash 
savings and investments all in 
one place.

Principal risks
Strategic, operational, legal 
and regulatory, conduct.

Result
92.8% (2019: 93.6%)

20

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Governance

Financial statements

Other information

WE 
 LISTEN

WE
IMPROVE

Active Savings – listening to clients and developing improvements

Since launching Active Savings, 
our innovative way to manage 
cash, we have continuously 
looked for feedback from clients 
and partner banks in order to 
develop and improve the service.  
In recent months we have:

•  Applied for and received our 
e-money licence meaning 
clients can now hold money 
for longer in their hub account 
before deciding which banks 
to deposit the money with; 

•  Launched a “default easy 
access feature”, meaning 
clients will always earn 
some interest;

•  Created an easier onboarding 
journey helping clients to 
open their first savings 
product and

•  Launched a”private offer” 

feature which allows partner 
banks to display products only 
to logged in clients.

Looking forwards we will soon 
be launching a cash ISA offering 
and developing our mobile app 
functionality. Over 66,000 clients 
already use Active Savings 
holding more than £2.2 billion. 
Responding to the needs of our 
clients and partner banks will help 
drive our growth in the significant 
UK cash savings market.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

21

Strategic reportRISK MANAGEMENT AND THE PRINCIPAL RISKS UNCERTAINTIES

EVALUATING AND 
MANAGING RISKS 

1. Risk management
The Board has ultimate responsibility for the 
Group’s risk management and determining 
an appropriate risk appetite as well as setting 
the tolerance levels within which the Group 
must operate. 

To assist the Board in discharging 
its responsibilities, the Group has 
implemented a comprehensive approach 
to identifying, mitigating, managing and 
monitoring risk which is described below. 
Hargreaves Lansdown manages risk at 
a consolidated level. 

The Group includes four Legal Entities, each 
of which is supported by a Legal Entity Board 
and a Management Committee. This Legal 
entity structure manages the normal course 

of business, to agreed risk appetites, with 
escalation on an agreed materiality basis to 
the Group Executive Committee.

The Group’s Risk Management Framework 
is designed to manage risk within agreed 
appetite levels and is aligned to delivering 
the Group’s strategy. It applies to all the 
Legal Entities. The framework has been in 
place throughout the period under review 
and up to the date of approval of the Report 
and Financial Statements and is line with the 
UK Corporate Governance Code.

The Group aims for effective and proactive 
risk management integrated into the culture 
of the Group as demonstrated by the 
Hargreaves Lansdown ‘values’.

Governance of the risk 
and control framework
Risk management is acknowledged to 
be a core responsibility of all colleagues 
at Hargreaves Lansdown.

The oversight of risk and controls 
management is provided by Board 
committees and the Group Risk and 
Compliance functions. 

A risk policy suite is in place, with policies 
reviewed on an annual basis.

Key governance committees relating 
specifically to the maintenance and 
oversight of the risk and control 
environment include the plc Board 
and the Board Risk Committee. 

Fig 1 Our risk management framework and reporting schematic

Risk Universe

Risk Cycle

Risk Process

Strategic
Technology
Operational
Regulatory
Conduct
Financial

Assessment
Functional
Thematic

ICAAP
Capital
Liquidity

Risk Appetite 
statements

Departmental  
risks

Principal  
risks

Identify
Assess
Mitigate
Manage & control
Monitor
Report

Group risk framework components

Risk Universe                                                                                                                                                                                                                        Risk Maturity Model               

Risk Appetite

Risk Events  
& Escalations

22

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

The plc Board is responsible for overseeing 
the Audit, Risk, Remuneration and 
Nomination Committees. 

During the period, the governance structure 
has evolved reflecting the continued growth 
of the business. Existing Terms of Reference 
have been amended, and where necessary, 
additional Committees established, including 
the Distribution Investment Oversight 
Committee and the Executive Investment 
Committee. Detail of the governance 
structure is included in the Corporate 
Governance section of the report. 

In response to the COVID-19 pandemic, 
an additional governance Committee 
was constituted, the Crisis Management 
Committee, to provide direction and 
oversight to the HL response. This included 
regular reporting on performance, risk and 
assurance metrics, including key control 
effectiveness reporting.

It is understood by the Chair of the plc Board 
and Board Risk Committee that risk is a core 
theme which is demonstrated in all 
committee discussions.

The activities of the Board and Executive 
Committees are detailed in the Corporate 
Governance report, page 59-66.

The departmental risk materials are the 
foundation of the Group’s risk framework. 
Each functional business area completes a 
risk assessment, which is maintained in the 

MetricStream Governance, Risk & 
Compliance tool. 

This is reviewed alongside the periodic 
control performance assessments and key 
risk indicators (KRIs) to ensure emerging 
risks are also captured and managed. Risk 
owners give consideration to relevant risk 
event and control assurance information. 
Where controls are insufficient, 
management defines improvements to 
bring risks within agreed tolerance levels. 

Risk materials are reviewed by the Board and 
executive management teams on a rolling 
basis with support from the second line 
business functions.

Risk universe
The Group has an agreed and documented 
risk universe, which sets out the high level 
risk categories to which the business is 
exposed and to which all risks are linked. 
Risks are captured using both top-down and 
bottom-up approaches and each risk is 
assigned to an agreed risk owner.

The risk universe ensures that there is 
completeness in the capture of risks and 
that there is consistency of treatment 
across all risk categories. 

Risk appetite
The Group’s risk appetite is an articulation of 
the nature and type of risks that the Group is 
willing to accept, or wants to avoid, in order 
to achieve its business objectives. 

The risk appetite statements combine 
qualitative statements and quantitative 
measures expressed relative to metrics 
such as operational process, capital, liquidity 
and other relevant measures.

The Group’s risk appetite statements 
are reviewed on at least an annual basis. 
The Board has overall responsibility for 
determining the nature and extent of the risk 
it is willing to take and for ensuring that risks 
are managed effectively across the Group.

The Board sets the Group’s risk appetite 
and measures this across six risk categories, 
with KRIs monitored against each. These 
categories are strategic, technology, 
operational, regulatory, conduct and 
financial. All KRIs include materiality 
thresholds for escalation and reporting.

The Risk Appetites link to Principal Risks, 
capital scenarios and stress testing.

Risk reporting
Risk is formally reported to a number of 
Committees by both the First and Second 
Lines of Defence. 

The First Line of Defence report to 
operational committees, to the newly 
established Legal Entity Management 
Committees and the Executive Committee. 
Reporting is driven by Risk Events and 
material change to risk exposures.

Risk Governance

Fig 2 Risk appetite

Board 
Risk  
Committee

Risk Dashboard

Executive  
Risk Committee

Team Risk MI

Team Management

Risk Universe                                                                                                                                                                                                                        Risk Maturity Model               

Risk Acceptance

Risk Self  
Assessment

Principal Risks 

Risk Appetite 
Statements 

Key Risk  
Indicators  
(KRIs)

Principal Risks 
22 Risks covering  
all activity at HL

Risk Appetite 
Statements
Strategic
Technology
Operational
Regulatory
Conduct
Financial

KRIs
Risk metrics

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

23

Strategic reportGovernanceFinancial statementsOther informationRISK MANAGEMENT AND THE PRINCIPAL RISKS UNCERTAINTIES
EVALUATING AND MANAGING RISKS 

The Second Line of Defence report to plc 
committees, Legal Entity Boards and 
Executive committees. The standard format 
is a CRO Report covering trends, the Principal 
Risk profile, risk appetite and risk event 
breaches by materiality and emerging risks.

The First Line of Defence owns and is 
responsible for managing risk. There are 
also teams with areas of specific focus to 
support the maintenance of a strong control 
framework. Key examples of first line control 
functions include:

•  CASS Oversight team – provides 

guidance to operational teams on CASS 
and provides oversight of the CASS 
control environment; 

•  Operations Oversight team – provides 
risk and control support to Operations, 
creates MI for the Operations 
Management Team and manages the 
Operations process framework; and 

•  A dedicated IT Security team, which 

manages, tests and controls the cyber 
control environment. 

In the Second Line of Defence, the 
Compliance and Risk function includes 
teams focused on prevention of money 

laundering, prevention and detection 
of fraud and data protection.

Individual Capital Adequacy  
Assessment Process
The primary purpose of the ICAAP is to 
ensure that there is a clear, accurate and 
transparent link between the risk profile of 
the business and the capital held by the firm. 
The ICAAP is overseen by the Board Risk 
Committee, with facilitation provided by the 
Risk function.

The Group has an established governance 
framework that ensures all inputs, decisions, 
assumptions, limitations and outputs are 
reviewed, challenged and approved by key 
governance forums including Executive and 
Board Risk Committees. The Group’s annual 
ICAAP report is reviewed and approved by 
the Board. The Group’s ICAAP approach is 
designed to be appropriate given the scale, 
nature and complexity of its business model.

There is an established Model Governance 
Committee (MGC) that provides oversight 
to the application of a statistical modelling 
approach when assessing the Group’s 
Pillar II Operational Risk capital. Further 
external validation of the approach is 
commissioned through a third party .

Response to the COVID-19 pandemic
In March 2020, the Executive Committee 
established formal governance to manage 
the response to the COVID-19 pandemic. 
The Crisis Management Committee (CMC) 
included membership from the Executive 
Committee and the wider Leadership Group, 
including the Head of Internal Audit and the 
CRO. The response had three objectives: 

•  Delivering good client outcomes;

•  Maintaining our core services and 
a robust control environment; and 

•  Safeguarding colleague wellbeing. 

In managing the response, the Principal Risk 
materials and departmental risk registers 
were refreshed and monitored. The CMC 
monitored risk appetite, risk events, 
complaints, and financial crime data and 
received reporting on enhanced Key 
Control monitoring. Decisions were taken 
by the CMC or escalated to the Executive 
Committee on a materiality basis. To provide 
further assurance on the resilience of the 
business to the impacts of the pandemic on 
markets, stress tests were run and the 
outcomes discussed by management and 
the Board Risk Committee in June.

Viability statement
The Board has considered the principal 
risks, in arriving at the viability 
statement below
The principal risks and uncertainties faced 
by the Group are detailed below. The 
principal risks are categorised into 
strategic, technology, operational, 
regulatory, conduct and financial in 
accordance with our risk framework.

Management and the Board regularly 
discuss emerging risks. Topics discussed 
during the period included Brexit, the 
marketplace, communications from the 
FCA, the gender pay gap and the 
COVID-19 pandemic.

Assessment process for the 
viability statement
In accordance with provision C.2.2 of 
the UK Corporate Governance Code, 
the Directors have assessed the viability 
of the Group over the three-year period 
to June 2023 and confirm that they have a 
reasonable expectation that the Group will 
continue to operate and meet its liabilities 

up to this date. The Directors’ assessment 
has been made with reference to the 
Group’s current position and strategy, the 
Board’s risk appetite, the Group’s financial 
forecasts and the Group’s principal risks 
and uncertainties.

The Directors’ assessment has also been 
made after careful consideration of the 
impact that the COVID-19 pandemic has 
had, and continues to have, on the UK and 
global economy. Planning and scenario 
testing has examined the company’s 
resilience to worst case scenarios 
resulting from the impact of the pandemic. 
The range of testing results over three 
potential future outcomes, each with a 
different expectation of the timing of a 
return to market normality, saw at worst a 
28% fall in the Group’s financial outcome. 
The Directors conclude that their 
expectation of the Group’s viability does 
not change as a result of this.

The Board considers that a time horizon 
of three years is an appropriate period over 
which to assess its viability and prospects, 
and to plan the execution of its strategy. 

This assessment period is consistent with 
the Group’s current strategic forecast and 
ICAAP and it also matches the timescale 
over which most changes to major 
regulations and the external landscape 
that affect our business typically take 
place. The Board has informally considered 
the viability of the business beyond the 
assessment period and believe that the 
requirement for clients, current and future, 
to have access to a secure and efficient 
savings and investment platform will 
continue to increase. 

The strategic forecast is approved annually 
by the Board and regularly updated as 
appropriate. It considers the Group’s 
profitability, cash flows, dividend 
payments, capital requirements and other 
key variables such as exposure to principal 
risks. It is also subjected to stress tests and 
scenario analysis, such as fluctuations in 
markets, increased competition and 
disruption to business, to ensure the 
business has sufficient flexibility to 
withstand these impacts by making 
adjustments to its plans within the 
normal course of business .

24

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

The principal risks and uncertainties faced by 
the Group are detailed below. The principal 
risks are categorised in line with the risk 
management framework; strategic 
technology, operational, regulatory, conduct 
and financial risks. Principal risks reported 
here are those attracting the greatest focus, 
and to which the organisation has the largest 
exposure. The principal risks are linked to risk 
appetite and KRI measures for reporting.

In assessing the 2019-2020 changes, 
consideration was given to the impact of 
COVID-19 on the Group’s inherent risks after 
considering mitigating actions and controls. 

As a result of this, an increasing likelihood has 
been reported against the Performance of 
markets, people and financial crime principal 
risks. Operational delivery was considered to 
be stable after assessing the performance 
of existing, additional and revised processes 
and controls. 

Management and the Board regularly discuss 
emerging risks. Topics discussed during the 
period included Brexit, the HL response to 
the suspension of the Woodford Equity 
Income Fund, communications from the 
regulator, third party services and solutions, 
cybercrime and the COVID-19 pandemic. 

2. Principal risks 
and uncertainties
The Board has carried out a robust 
assessment of the emerging risks and 
principal risks facing the Group, including 
those that would threaten its business 
model, future performance, solvency 
or liquidity.

In making its assessment, the Board 
considered the likelihood of each risk 
materialising in the short and longer term. 
The Board considered the principal risks in 
arriving at its viability statement.

Strategic risks

Proposition and services

Owner: 
Chief Executive Officer

Link to strategy: 

Link to HL values: 
Put the client first, do the right 
thing, make it easy

2019-2020 Change

STABLE 

Risk
Risk that HL does not provide 
the proposition and services 
required to achieve HL’s strategy 
and purpose.

Potential impact
•  Erosion of shareholder value
•  Negative impact on 

achievement of AUA and client 
number strategic targets

•  Negative impact on our 

reputation as an innovative 
market leader

Mitigation and controls
•  The Executive team and 

Board discuss strategy in the 
context of propositional 
design and service 
enhancement on a 
regular basis

•  Dedicated proposition/client 

experience team

•  Client testing workshops
•  Product governance process
•  An operational plan is in place 

prioritising development

Key risk indicators 
•  NNB v forecast
•  Net Promoter Score (NPS)
•  Net Ease Scores 
•  Client retention
•  Service rating
•  Complaints
•  Risk events

2019/20 activity
•  Launched additional 

Segregated Mandates 
in HL Fund Managers

•  Continued development of 
Active Savings proposition 
•  Launch of Wealth Shortlist
•  Governance improvements

Performance of markets

Owner: 
Chief Executive Officer

Link to strategy: 

Link to HL values: 
N/A

2019-2020 Change

INCREASING 

Risk
Risk that HL fails to respond 
effectively to relevant market or 
environmental changes leading 
to the inability to attract or retain 
clients in line with strategic 
expectations, or a negative 
impact on revenue, resulting in 
erosion of shareholder value.

Potential impact
•  Reduced AUA and AUM
•  Negative impact on 

HL revenue

Mitigation and controls
•  The Group’s business model 
comprises both recurring 
platform revenue and 
transaction-based revenue
•  A high proportion of the AUA 

are held within tax-advantaged 
wrappers, meaning there is a 
lower risk of withdrawal.

•  Finance Executive Committee, 

Treasury Committee and 
Finance Reporting

•  The Group has established 
a COVID-19 working group 
focused on mitigating 
business and client impacts 
from the pandemic.

•  Liquidity policy and associated 

controls oversight

Key risk indicators 
•  Interest rates
•  FTSE 100
•  Daily management 

information

2019/20 activity
•  Ongoing discussion in the 
Executive Committee

•  Work for the Brexit-

preparation work stream 
has continued throughout 
the year.

•  Established Crisis 

Management Committee to 
focus on mitigating business 
and client impacts from 
COVID-19 pandemic.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

25

Strategic reportGovernanceFinancial statementsOther informationRISK MANAGEMENT AND THE PRINCIPAL RISKS UNCERTAINTIES
EVALUATING AND MANAGING RISKS 

Technology

Owner: 
Chief Information Officer

Link to strategy: 

Risk
Risk that HL fails to manage and 
maintain existing technological 
architecture, environment or 
components effectively.

Mitigation and controls
•  IT Architecture plan
•  Rolling internal and external 

monitoring of IT environment

•  Operational Plan, including 

Link to HL values: 
Do the right thing, do it better

2019-2020 Change

STABLE 

Potential impact
•  Inability to maintain 

operational efficiency

•  Increased costs
•  Poor client outcomes
•  Reputational damage

prioritisation of IT 
development

•  Integration of development 

capacity from HL Tech 
in Poland

•  Identification of contingency 
providers for technology

Reputational

Owner: 
Executive Committee

Link to strategy: 

Link to HL values: 
Put the client first, go the extra 
mile, do the right thing, make it 
easy, do it better

2019-2020 Change

DECREASING 

Risk
The risk that negative 
publicity, public perception 
or uncontrollable events 
have an adverse impact 
on HL’s reputation. 

Potential impact
•  Reduced AUA and AUM
•  Negative impact on 

HL revenue

•  Erosion of shareholder value

Mitigation and controls
•  Reputational risk is embedded 
within all the principal risks and 
uncertainties, and is 
considered within the relevant 
mitigations and controls

•  PR function, including access 

to external advisors

Key risk indicators 
•  Unplanned downtime of client 

facing applications

•  Status of critical projects
•  Core system monitoring
•  System patching status
•  Technology risk events

2019/20 activity
•  Continued development 

and evolution of our 
core architecture
•  Platform security 
improvements

•  Technology solutions to 

support COVID-19 response

•  Enhanced monitoring of 

technology environments

•  Refresh of technology strategy 

Key risk indicators 
•  NNB
•  Client retention
•  NPS

2019/20 activity
•  Management of the Woodford 

Equity Income Fund 
suspension, engagement 
with clients and 
external stakeholders 

•  Response to the 

COVID-19 pandemic 

26

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Legal and regulatory risks

Regulatory change

Owner: 
Risk and Compliance Director

Link to strategy: 

Link to HL values: 
Put the client first, do the right 
thing, make it easy, do it better

2019-2020 Change

INCREASING 

Risk
Risk that required regulatory 
change is not implemented to 
regulatory expectations 
or requirements. 

Potential impact
•  Regulatory breaches
•  Increased regulatory scrutiny, 

censure or fines

•  Missed opportunities 

to achieve 
competitive advantage

Mitigation and controls
•  Compliance Plan
•  Group Operating Plan
•  Change Committee meets 

monthly to review and 
challenge progress of 
regulatory change projects 
designed to ensure 
business readiness

•  The Compliance function 

performs horizon checking 
to ensure the Group has 
timely visibility of future 
regulatory change

•  Dialogue with the FCA, 
including increased 
engagement in response 
to COVID-19

Key risk indicators 
•  Volume of new outputs 
from regulatory bodies
•  Number of regulatory 

change projects

•  Number of 

regulatory breaches

2019/20 activity
•  Ongoing CASS 

environment review and 
improvement activities

•  Projects completed: 
SMCR and PSD2
•  Reprioritisation of 

change portfolio within 
Operating Plan

•  Set up of combined 

assurance framework

•  Established Crisis 

Management Committee 
to oversee response 
to COVID-19

Conduct Risks

Client outcomes

Owner: 
Chief People Officer

Link to strategy: 

Link to HL values: 
Put the client first, go the extra 
mile, do the right thing, make it 
easy, do it better

2019-2020 Change

STABLE 

Risk
Risk that HL’s culture and the 
HL values fail to support and 
encourage appropriate 
client focused conduct by 
all colleagues, leading to 
poor client outcomes.

Potential impact
•  Erosion of shareholder value
•  Negative impact on 
achievement of AUA 
and client number 
strategic targets

•  Negative impact on our 

reputation as an innovative 
market leader

Mitigation and controls
•  Business plans linked to 

colleague surveys

•  Senior management meet 

monthly to oversee and drive 
client experience, people and 
culture related activity
•  Regular Conduct Risk 

MI, discussed in 
Governance Committees

•  Product Governance 

Key risk indicators 
•  Glassdoor rating
•  Employee surveys
•  Client survey results
•  Colleague retention
•  Complaints
•  Clients cancelling a new 

product or service

•  Proportion of 

clients demonstrating 
poor outcomes 

Committee

•  Corporate and social 

responsibility programme

•  Business-led diversity, 
inclusion and wellbeing 
programme of activity
•  Colleague Performance 
Development model

2019/20 activity
•  CEO Communications 
•  Leadership group 

restructured and developed

•  Improvements to Product 

Governance agenda

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

27

Strategic reportGovernanceFinancial statementsOther informationRISK MANAGEMENT AND THE PRINCIPAL RISKS UNCERTAINTIES
EVALUATING AND MANAGING RISKS 

Operational risks

Operational delivery

Owner: 
Chief Financial Officer

Link to strategy: 

Risk
Risk that HL fails to design or 
implement appropriate policies, 
processes or technology. 

Mitigation and controls
•  Group Risk Management 

Framework

•  Ongoing First Line of Defence 

Link to HL values: 
Put the client first, do the right 
thing, make it easy, do it better

2019-2020 Change

STABLE 

Potential impact
•  Incorrect or inefficient 
delivery of activities

•  Regulatory or policy breaches
•  Poor client outcomes
•  Financial losses 

including compensation

•  Reputational damage

monitoring of controls, 
control testing and self-
assessment

•  Process manuals and 
process mapping

•  Operational MI
•  Control focus at key 

governance forums, including: 
CASS Committee, Executive 
Risk Committee, and 
Risk Committee

People

Owner: 
Chief People Officer

Link to strategy: 

Link to HL values: 
Put the client first, do the right 
thing, make it easy, do it better

2019-2020 Change

INCREASING 

Risk
Risk that HL fails to attract, 
retain, develop and motivate 
great people who are aligned to 
HL Values.

Potential impact
•  Operational inefficiency or 

poor conduct

•  Poor client outcomes
•  Reputational damage

Mitigation and controls
•  Performance and Reward 

Committee

•  FCA Conduct rules (SMCR)
•  Code of conduct
•  Senior management meet 

monthly to oversee and drive 
client experience, people and 
culture related activity

28

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Key risk indicators 
•  Risk events
•  Best execution monitoring
•  Third party breaches
•  Complaints
•  Helpdesk call quality
•  Employee retention rates
•  Operational processing 

transaction errors

2019/20 activity
•  Embedding of process 
improvements across 
operational functions leading 
to reduced errors, complaints 
and breaches (excluding 
exceptional events).
•  Set up of combined 

assurance framework

•  Temporary suspension of 
some peripheral client 
services in response to 
COVID-19, to focus on key 
deliverables and protect 
against client harm
•  Crisis Management 

Committee established to 
focus on managing the 
response to COVID-19 and to 
mitigate negative business 
and client impacts

Key risk indicators 
•  Employee retention rates
•  Employee absence 

monitoring 

2019/20 activity
•  Updated contingency 
planning for key roles
•  Implementation of new 

internal communication plan
•  Review and update of key HR 
policies in light of COVID-19
•  Development of Leadership 

group and capabilities

Financial crime and data protection

Owner: 
Chief Information Officer and 
the Risk and Compliance 
Director

Link to strategy: 

Link to HL values: 
Put the client first, go the extra 
mile, do the right thing, make it 
easy, do it better

2019-2020 Change

INCREASING 

Risk
Risk that HL fails to design or 
implement appropriate 
frameworks, including policies, 
processes or technology, to 
counter HL being used to 
further financial crime. 

Potential impact
•  Loss of data
•  Poor client outcomes 

(including fraud)
•  Negative impact on 
confidence in HL

•  Diminish the integrity of the 

financial system
•  Regulatory censure

Mitigation and controls
•  Dedicated Chief Information 
Security Officer and team, 
and a Security Operations 
Centre focused on the 
detection, containment and 
remediation of information 
security threats

•  Dedicated Information 
Security, Anti Money 
laundering and Client 
Protection teams in place

•  Formal policies and 

procedures and a robust, 
rolling risk-based programme 
of penetration and 
vulnerability testing in place

•  Horizon scanning of peer 
group to understand 
industry trends

Key risk indicators 
•  Fraud monitoring
•  Cyber threat assessment
•  Time taken to address 
security vulnerabilities
•  Number of Information 

Commissioners Office (ICO) 
notifiable data protection 
breaches 

2019/20 activity
•  A programme of training and 
awareness for all employees

•  Continuous cycle of cyber 
control improvements
•  Improvements to fraud 

monitoring

•  Phase 1 implementation 
of a third party fraud 
monitoring tool

•  Programme of Market 

abuse and Client Protection 
risk reviews

•  Restructure of first and 

second line teams to support 
specialist monitoring

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

29

Strategic reportGovernanceFinancial statementsOther informationSTAKEHOLDER ENGAGEMENT

CREATING 
OUR  
FUTURE 
TOGETHER

Engaging with stakeholders 
is fundamental to the way we 
do business at Hargreaves 
Lansdown and ensures 
responsible and balanced 
decisions are made across 
both the short and long-term. 

We have invested in the development and 
involvement of our stakeholder communities as 
we believe it is the right thing to do. These pages 
provide a snapshot of just some of the ways in 
which we do this.

How did we 
engage with 
them?

What were 
the key 
topics raised?

How did 
we respond?

FIND OUT MORE 

Pg 38: Our corporate 
social responsibility
Our commitments and aspirations. 

Pg 113: Section 172 Statement
You can read about how the Board 
considers the interests of our 
stakeholders when complying with 
its obligations under Section 172 
Companies Act 2006 in our 
Section 172 Statement. 

30

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Clients
Empowered to save and invest with 
confidence. Making their financial 
lives easy.

Our client focus includes aiming to 
understand the issues in their financial 
lives so we can develop services and 
solutions to help. This year, more than 
ever, we have:

•  Conducted client surveys and 
•  Held focus groups and client panels 

to get a deeper insight of our 
clients’ needs. 

Feedback is used to continually 
improve the choice, quality and 
convenience of our service.

•  A desire for greater transparency 
of our investment research and 
improved usability of the Wealth 50
•  More help with pension, drawdown 

and annuity choices

•  Easier ways to find funds and 

access research

•  We launched our Wealth Shortlist 
with improved transparency and 
usability, which will help clients build 
a portfolio from funds our analysts 
have selected for their long-term 
performance potential.

•  We improved our SIPP and Drawdown 

proposition, which included regulatory 
changes ahead of schedule, plus 
improvements to our annuity service 
leading to more clients receiving 
enhanced annuity rates.

•  We launched our Fund Finder as 
an enhancement to our current 
fund search tool to better meet 
clients’ needs.

Employees

Shareholders 

Society 

An increasingly diverse and inclusive 

workforce, motivated and enabled to 

Enjoying long-term sustainable returns 

We aim to be a responsible corporate 

through share price appreciation and a 

citizen, positively influencing society 

achieve greatness by strong leadership.

progressive dividend policy.

and encouraging people to save and 

make more of their money.

Engaging colleagues is key to creating 

a healthy culture at HL. We’ve taken 

a number of actions to develop 

this including: 

We engaged with our shareholders through:

We actively seek to lobby via public 

•  Our senior management team who met 

with shareholders and potential 

investors across the year via a 

consultation and with policymakers 

where we believe that investors in the 

UK will benefit. 

•  Embedding an always listening, always 

programme of results presentations, 

We have explored citizenship and 

adapting approach through the HL 

Colleague Forum, annual colleague 

survey and regular pulse surveys. 

•  Taking a multi-channel, digital led 

approach to communications. 

•  Launching wisdom councils and 

manager circles to foster collaboration 

providing opportunity for interaction 

and knowledge sharing.

and shareholder voting on resolutions.

Board providing a review of 

performance of the Group and 

individual and group meetings and 

sustainability agendas through a number 

attendance at conferences both in the 

of partnerships and relationships with 

UK and abroad.

community partners, charities and the 

•  Our AGM in October 2019 with the 

Bristol One City Plan.

•  Recognition of the complexity 

of communication and decision 

making during a challenging year

across the business

•  Managing costs and increasing 

•  How we have dealt with COVID-19 

•  Making improvements to the transfer 

process, in addition to promoting the 

importance of people actively engaging 

with their workplace pension.

•  A need to adapt our processes and 

operational efficiency

policies to better support wellbeing 

•  What lessons have we learnt from the 

•  Supporting the communities in 

and flexibility during COVID-19. 

Woodford issue and what changes have 

which we operate to thrive.

•  Transparency and fairness around pay.

been made to prevent a reoccurrence.

•  To reduce the environmental 

•  Competitive threats including the 

threat of free trading platforms

impact of our operations.

•  Increased the transparency, 

•  Key topics for investors are 

•  Lobbying to give employees more 

frequency and tone of communication 

around decisions and business activity

incorporated into presentations 

control over their workplace pensions 

which we use in meetings throughout 

and improved access to pensions 

guides, tools and webinar training to 

•  Regular reports and feedback to 

•  Updated policies and process to 

support increased flexibility and 

better work-life balance

•  Launched ‘Wellbeing Wednesdays’, 

support managers and colleagues

•  Delivered a review of contractual 

hours to ensure fairness and 

consistency across the business

the year including Interim and 

for the self-employed.

Full-year results announcements and 

•  Lobbied to reduce government 

separate governance meetings held 

by the Chair with key shareholders.

the executive team and the Board 

on key market issues and concerns 

are provided.

•  Our corporate brokers deliver 

updates on market dynamics and 

corporate perception helping us 

to shape our strategic priorities.

penalty on LISA.

•  Heavily involved in the industry 

drive to improve transfers.

•  Promoted our volunteering 

scheme and supported more 

charitable causes in our community.

•  100% of the general waste and 

mixed packaging disposed of in 

our head office is recycled.

How did we 

engage with 

them?

What were 

the key 

topics raised?

How did 

we respond?

Clients

Empowered to save and invest with 

confidence. Making their financial 

lives easy.

Our client focus includes aiming to 

understand the issues in their financial 

lives so we can develop services and 

solutions to help. This year, more than 

ever, we have:

•  Conducted client surveys and 

•  Held focus groups and client panels 

to get a deeper insight of our 

clients’ needs. 

Feedback is used to continually 

improve the choice, quality and 

convenience of our service.

•  A desire for greater transparency 

of our investment research and 

improved usability of the Wealth 50

•  More help with pension, drawdown 

and annuity choices

•  Easier ways to find funds and 

access research

•  We launched our Wealth Shortlist 

with improved transparency and 

usability, which will help clients build 

a portfolio from funds our analysts 

have selected for their long-term 

performance potential.

•  We improved our SIPP and Drawdown 

proposition, which included regulatory 

changes ahead of schedule, plus 

improvements to our annuity service 

leading to more clients receiving 

enhanced annuity rates.

•  We launched our Fund Finder as 

an enhancement to our current 

fund search tool to better meet 

clients’ needs.

Employees
An increasingly diverse and inclusive 
workforce, motivated and enabled to 
achieve greatness by strong leadership.

Shareholders 
Enjoying long-term sustainable returns 
through share price appreciation and a 
progressive dividend policy.

Engaging colleagues is key to creating 
a healthy culture at HL. We’ve taken 
a number of actions to develop 
this including: 

•  Embedding an always listening, always 
adapting approach through the HL 
Colleague Forum, annual colleague 
survey and regular pulse surveys. 
•  Taking a multi-channel, digital led 
approach to communications. 
•  Launching wisdom councils and 

manager circles to foster collaboration 
and knowledge sharing.

•  Recognition of the complexity 

of communication and decision 
making during a challenging year
•  A need to adapt our processes and 
policies to better support wellbeing 
and flexibility during COVID-19. 

•  Transparency and fairness around pay.

We engaged with our shareholders through:

•  Our senior management team who met 

with shareholders and potential 
investors across the year via a 
programme of results presentations, 
individual and group meetings and 
attendance at conferences both in the 
UK and abroad.

•  Our AGM in October 2019 with the 

Board providing a review of 
performance of the Group and 
providing opportunity for interaction 
and shareholder voting on resolutions.

•  How we have dealt with COVID-19 

across the business

•  Managing costs and increasing 

operational efficiency

•  What lessons have we learnt from the 

Woodford issue and what changes have 
been made to prevent a reoccurrence.

•  Competitive threats including the 
threat of free trading platforms

Society 
We aim to be a responsible corporate 
citizen, positively influencing society 
and encouraging people to save and 
make more of their money.

We actively seek to lobby via public 
consultation and with policymakers 
where we believe that investors in the 
UK will benefit. 

We have explored citizenship and 
sustainability agendas through a number 
of partnerships and relationships with 
community partners, charities and the 
Bristol One City Plan.

•  Making improvements to the transfer 
process, in addition to promoting the 
importance of people actively engaging 
with their workplace pension.
•  Supporting the communities in 
which we operate to thrive.
•  To reduce the environmental 
impact of our operations.

•  Increased the transparency, 

•  Key topics for investors are 

•  Lobbying to give employees more 

frequency and tone of communication 
around decisions and business activity

•  Updated policies and process to 
support increased flexibility and 
better work-life balance

•  Launched ‘Wellbeing Wednesdays’, 
guides, tools and webinar training to 
support managers and colleagues
•  Delivered a review of contractual 

hours to ensure fairness and 
consistency across the business

incorporated into presentations 
which we use in meetings throughout 
the year including Interim and 
Full-year results announcements and 
separate governance meetings held 
by the Chair with key shareholders.

•  Regular reports and feedback to 

the executive team and the Board 
on key market issues and concerns 
are provided.

•  Our corporate brokers deliver 

updates on market dynamics and 
corporate perception helping us 
to shape our strategic priorities.

control over their workplace pensions 
and improved access to pensions 
for the self-employed.

•  Lobbied to reduce government 

penalty on LISA.

•  Heavily involved in the industry 

drive to improve transfers.
•  Promoted our volunteering 

scheme and supported more 
charitable causes in our community.

•  100% of the general waste and 
mixed packaging disposed of in 
our head office is recycled.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

31

Strategic reportGovernanceFinancial statementsOther informationOPERATING AND FINANCIAL REVIEW

DIVERSIFIED 
REVENUES AND 
RESILIENT GROWTH 

Delivering a robust year of NNB inflows and double digit profit 
growth during difficult market conditions.

Assets Under Administration (AUA) and Net New Business (NNB) 

Opening AUA
Underlying NNB
Market movement and other
Closing AUA

Year ended 
30 June 2020
£bn 

Year ended 
30 June 2019
£bn

99.3
7.7
(3.0)
104.0

91.6 
7.3
0.4
99.3

The diversified nature of Hargreaves Lansdown, the breadth of our 
product offering and provision of high quality services tailored to the 
needs of our clients has allowed us to deliver a record year for NNB 
inflows. This has been achieved against a backdrop of uncertainty 
around UK politics and Brexit in the first half and the unprecedented 
issues relating to the COVID-19 in the second half. The Group’s 
relentless focus on client service has been core to our success as a 
business and positions us well for the structural growth opportunity 
in the UK savings and investments market. 

NNB for the year totalled £7.7 billion (2019: £7.3bn) driven by 
increased client numbers, continued wealth consolidation onto our 
platform and strong trading through the COVID-19 period. The first 
half of the year saw difficult external market conditions, with 
concerns over global trade wars, Brexit and the UK general election 
all weighing on investor confidence. The first half benefited from 
new business from direct books totalling £0.9 billion. 

Following the general election, we saw an increase in client 
confidence, engagement and activity levels. As the world became 
disrupted by COVID-19, the benefits of our investments over the 
past few years became clear. Whilst being focused on colleague 
welfare throughout, we remained open for business through the 
crucial tax year end period. We were able to cope with a surge in 
net new clients, NNB and record activity levels. An ISA focused 
advertising campaign helped drive significant new ISA clients and 
our stockbroking capabilities helped attract many new younger 
clients who were particularly engaged with share dealing. 

During the year to 30 June 2020, we introduced 188,000 (2019: 133,000)
net new clients to our services and grew our active client base by 15% 
to 1,412,000. 

32

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

This increased client population underpins future growth as clients 
add new money to their accounts, particularly through the use of 
annual tax free allowances in the SIPP and ISA products. Over a 
period of time, clients also typically consolidate their investments 
through transfers onto our platform. This growth was supported by 
our continued high retention rates.

Our focus on service and the value our clients place on our offering 
is evidenced by client and asset retention rates remaining strong at 
92.8% and 92.1% respectively. The client retention rate is quoted on 
our historic measure where we define active clients as those with 
over £100 on the platform. We note that other providers quote this 
measure with active clients defined as those with over 1 pence on 
their platform. For comparative purposes, the HL client retention 
rate on this basis would have been 95.7% (2019: 96.1%, 2018: 95.8%). 
Our increased focus on digital marketing has been key in winning 
new and engaging with existing clients, ensuring we become 
integral to their lives in terms of saving and investing for the future.

Total AUA increased by 5% to £104.0 billion as at 30 June 2020 
(£99.3 bn as at 30 June 2019). This was driven by £7.7 billion of NNB 
offset by negative market movement of £3.0 billion.

Financial performance
Income statement

Revenue
Operating costs
Fair value gains on derivatives
Finance income
Finance costs

Underlying profit before tax
Gain on disposal (see Note 4.1)

Profit before tax
Tax

Profit after tax

Year ended 
30 June 2020
£m 

Year ended 
30 June 2019
£m

550.9
(214.9)
1.7
2.8
(1.0)

339.5
38.8

378.3
(65.1)

313.2

480.5
(179.4)
2.2
2.8
(0.3)

305.8
–

305.8
(58.2)

247.6

Governance

Financial statements

Other information

Higher asset levels and 
record share dealing 
volumes driving double 
digit profit growth. 

Philip Johnson
Chief Financial Officer

2020 profit before tax grew by 24% to £378.3 million. This included 
a gain on disposal of £38.8 million relating to FundsLibrary Limited, 
which, if removed, would give an 11% increase in underlying profit 
before tax. The increase was driven by continued NNB-driven 
revenue growth and strong share dealing volumes in the second 
half of the year.

Revenue
Revenue for the year was £550.9 million, up 15% (2019: £480.5m), 
driven by higher asset levels and record share dealing volumes seen 
in the second half of the year. This more than offset a fall in annual 
management charges on the HL Funds which fell in line with their 
lower average asset values seen this year. This strong revenue 
result in a period of difficult external conditions clearly shows the 
benefit of the Group’s diversified market-leading presence across 
our range of chosen asset classes. Our market share of the UK 
execution only market continued to grow, hitting a new high of 
39.5% (as measured by Compeer’s XO Quarterly Benchmarking 
Report Q1 2020).

The table below breaks down revenue, average AUA and margins 
earned across the main asset classes which our clients hold with us.

Revenue on Funds increased by 2% to £210.6 million (2019: £206.2m) 
due to AUA growth primarily from net new business. Funds remain 
our largest client asset class at 52% of average AUA (2019: 55%), and 
the revenue margin earned on these this year was 40bps (2019: 
41bps). As anticipated the fund margin was slightly impacted as we 
waived the platform fee throughout the period on holdings in the 
Woodford Equity Income Fund and on the Woodford Income Focus 
Fund during its suspension from October 2019 to February 2020. 
The revenue impact from the waivers is estimated at £2.6 million 
and had it not been incurred the margin would have been 41bps. 
Revenue margins on Funds have been broadly stable following the 
completion of RDR in 2014 and we expect them to remain at similar 
levels over the next 12 months. Funds AUA at the end of 2020 was 
£51.7 billion (2019: £53.8bn).

Funds1
Shares2
Cash3
HL Funds4
Other5
Double–count7
Total

Year ended 
30 June 2020

Year ended
30 June 2019

Revenue
£m

210.6
148.5
91.1
63.6
37.1
–
550.9

Average 
AUA
£bn
52.37
34.3
12.3
8.77
1.76
(8.6)7
100.67

Revenue
 margin
bps

40
43
74
73
–
–
–

Revenue
£m

206.2
86.2
73.2
68.3
46.6
–
480.5

Average 
AUA
£bn
50.67
31.4
10.2
9.27
0.56
(9.1)7
92.87

Revenue 
margin
bps

41
27
72
74
–
–
–

1   Platform fees and renewal commission.
2   Stockbroking commission and equity holding charges.
3   Net interest earned on client money.
4   Annual management charge on HL Funds, i.e. excluding the platform fee, which is included in revenue on funds.
5   Advisory fees, FundsLibrary revenues, Active Savings and ancillary services (e.g. annuity broking, distribution of VCTs and Hargreaves Lansdown Currency and Market Services).
6  Average cash held via Active Savings.
7   HL Funds AUM included in Funds AUA for platform fee and in HL Funds for annual management charge. Total average AUA excludes HL Fund AUM to avoid double–counting.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

33

Strategic reportOPERATING AND FINANCIAL REVIEW
DIVERSIFIED REVENUES AND RESILIENT GROWTH 

Other revenues are made up of advisory fees, our Funds Library 
data services, Active Savings and ancillary services such as annuity 
broking, distribution of Venture Capital Trusts and the Hargreaves 
Lansdown Currency and Market Services. These revenues are 
primarily transactional and not impacted by market growth. They 
declined by 20% in the year mainly because of the disposal of our 
subsidiary business, FundsLibrary Limited, on 28 February 2020, the 
removal of various fees such as exit charges and a fall in advisor fees 
as a result of COVID-19. 

Assets held within Active Savings on the platform and the related 
revenue are not broken out into a separate category in the previous 
table. As highlighted before, we believe it is strategically imperative 
to capture the scale advantage of being a first mover. Consequently 
our focus remains on growing AUA at present. Our chosen route for 
achieving this in the current low interest rate environment is via 
reducing our revenue margins to ensure the rates offered on Active 
Savings are highly competitive. This will attract new clients and 
assets into the service that we need to capitalise on the 
opportunity. In addition we have been developing the proposition 
further and we will be launching a Cash ISA offering soon. This will 
initially be made available to existing Active Savings clients before 
we market it more widely. In the coming months we will also add the 
ability for clients to transfer existing Cash ISAs that they hold 
elsewhere into Active Savings, which provides a significant 
opportunity given that UK Cash ISAs total approximately £270 
billion. As at 30 June 2020, Active Savings AUA was £2.2 billion. 
The associated revenue is included in the category “Other”, such 
that the total revenue reconciles back to the income statement.

Recurring revenue
Transactional revenue
Other revenue
Total revenue

Year ended 
30 June 2020
£m 

Year ended 
30 June 2019
£m

404.3
140.1
6.5
550.9

387.3
84.3
8.9
480.5

The Group’s revenues are largely recurring in nature, as shown in the 
table above. The proportion of recurring revenue has decreased to 
73% (2019: 81%) as the transactional stockbroking commission 
increased significantly in the second half of the year, whilst at the 
same time lower market values and a reduction in the base rate of 
interest impacted recurring revenue streams. 

Recurring revenue is primarily comprised of platform fees, 
Hargreaves Lansdown fund management fees, interest on client 
money, equity holding charges and ongoing advisory fees. It grew by 
4% to £404.3 million (2019: £387.3m) due to increased average AUA 
from continued net new business and higher interest rates earned 
on client money. Recurring revenues provide greater profit 
resilience and hence we believe they are of higher quality than 
non-recurring revenues.

Revenue on Shares increased by 72% to £148.5 million (2019: 
£86.2m) and the revenue margin was 43bps (2019: 27bps), ahead of 
our expected range of 35bps to 40 bps given at the trading update 
on 14 May 2020. This margin is primarily a result of the ratio of 
dealing volumes to average AUA, and whilst the first half saw AUA 
increase faster than dealing volumes and the subsequent revenues, 
the situation in the second half changed dramatically. Post the 
General Election result in December 2019 and into the COVID-19 
period, dealing volumes increased to record levels on our platform 
at a time when the average AUA was impacted by significant market 
falls. This resulted in the second half margin being unusually high at 
61bps compared to 26bps in the first half, giving an overall margin of 
43bps. Total client driven deal volumes increased 95% to 8.2 million 
(2019: 4.2m). March to June recorded volumes of 1.1 million to 1.3 
million deals per month compared to a monthly average of 0.37 
million for the same months in the past three years.

Management fees for shares charged in the SIPP and Stocks and 
Share ISA accounts are capped once holdings are above £44,444 in 
a SIPP and £10,000 in an ISA. This causes some dilution to the 
margin over time as clients grow their portfolio of shares. Shares 
account for 34% of the average AUA (2019: 34%). Given recent 
experience, it is difficult to know what the margin of Shares might be 
over the next 12 months given it is primarily driven by actual dealing 
volume levels. However, our current expectation is that it will be in 
the range of 30 to 50bps. Shares AUA at the end of 2020 was £36.4 
billion (2019: £33.7bn).

Revenue on Cash increased by 24% to £91.1 million (2019: £73.2m) as 
a result of increased cash levels combined with a slight increase in 
the interest margin to 74bps (2019: 72bps). This is in line with our 
communicated expectations of between 70bps and 75bps given at 
the trading update announced on 14 May 2020. Cash accounts for 
12% of the average AUA (2019: 11%). At the start of the year the 
Bank of England base rate was 0.75% but then emergency rate cuts 
of 0.50% and then a further 0.15% in March 2020 took us to an 
all-time low of 0.10%. With the majority of clients’ SIPP money 
placed on rolling 13 month term deposits, and non-SIPP money on 
terms of up to 95 days, the full impact of the rate rise takes over a 
year to flow through. We anticipate the cash interest margin for the 
2021 financial year will be in the range of 40bps to 50bps, although 
given how the yield curve took a couple of months to reflect the 
cuts in base rate we expect margins in the first half of the year to be 
higher than the second half as higher rate deposits roll off and are 
replaced at a lower rate. Cash AUA at the end of 2020 was £13.6 
billion (2019: £10.7bn).

HL Funds consist of 10 Multi-Manager funds, on which the 
management fee is 75bps per annum, and three Select equity 
funds, on which the management fee is 60bps. Revenue from these 
funds has fallen by 7% this year to £63.6 million (2019: £68.3m) due to 
modest net outflows as we have not actively marketed the 
Multi-Manager funds whilst the Woodford Equity Income Fund has 
been suspended combined with their lower market valuations 
resulting from COVID-19. These fees are collected on a daily basis 
whereas the Group calculates average AUM on a month end basis, 
resulting in a headline margin for the period of 73bps (2019: 74bps). 
Note that the platform fees on these assets are included in the 
Funds line and hence total average AUA of £100.6 billion (2019: 
£92.8bn) excludes HL Funds AUM to avoid double-counting. 
HL Funds AUM at the end of 2020 was £8.0 billion (2019: £9.4bn).

34

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Transactional revenue is primarily made up of stockbroking 
commission and advisory event-driven fees. This increased by 66% 
to £140.1 million (2019: £84.3m) with a 95% increase in client driven 
equity deal volumes being the key driver.

Other revenue is derived from the provision of funds data services 
and research to external parties through Funds Library. This was 
down 27% from £8.9 million to £6.5 million as the subsidiary 
company FundsLibrary Limited was sold on 28 February 2020.

Operating costs

Staff costs
Marketing and distribution costs
Depreciation, amortisation and 
financial costs
Other costs

Total FSCS levy
Total operating costs

Year ended 
30 June 2020
£m 

Year ended 
30 June 2019
£m

101.2
23.9

17.6
58.5
201.2
13.7
214.9

97.2
12.7

12.4
50.3
172.6
6.8
179.4

Operating costs increased by 20% to £214.9 million (2019: £179.4m) 
to support higher client activity levels, maintain client service and 
invest in the significant growth opportunities we see ahead for 
Hargreaves Lansdown. In addition there was a significant increase 
in regulatory fees relating to the Financial Services Compensation 
Scheme (FSCS). The growth rate in costs, excluding the FSCS levy, 
was 17% for the year

Over the past three years we have deliberately invested into our 
service, marketing capabilities technology, scalability and efficiency 
as the Group’s focus on client service is core to our success and 
necessary to capture the structural growth opportunity in the UK 
savings and investments market. This investment has been 
validated in 2020 by record NNB, record levels of net new clients, 
increased market shares, attractive client retention rates, the 
continued development of our product set and growth capabilities 
and the resilience of our platform through COVID-19. 

Key drivers of the cost growth were marketing and distribution, 
particularly in the second half. These rose by £11.2 million this year 
as we capitalised on the opportunity to accelerate new client 
acquisition and invested in our brand awareness campaign. At 
current revenue margins and activity levels, the £7.7 billion of NNB 
this generated is equivalent to c£40 million of future annual 
revenues. Activity based costs also rose by £6.9 million. These are 
primarily dealing costs linked to the additional £60 million of Shares 
revenue and debit card fees linked to elevated levels of cash paid 
onto the platform. 

Looking forward we would anticipate that costs will grow broadly 
in line with the growth of client numbers. Cost growth in 2020 was 
marginally ahead of this due to the unusual marketing opportunity 
to acquire new clients and exceptional dealing volume costs.

Staff costs remain our largest expense and rose by 4% to 
£101.2 million (2019: £97.2m). Average staff numbers increased by 
2% from 1,574 in 2019 to 1,599 in 2020 with the key increases being 
on the Helpdesk and in Operations, in line with higher client activity 
levels. Hargreaves Lansdown is a growing business and higher client 
numbers and associated activity levels will continue to require 
investment in our servicing functions as we look forward. 
Technology and efficiency programmes improve our scalability, 
thereby allowing us to invest productivity gains into extending 
our proposition and our platform functionality. We believe this 
reinvestment cycle underpins our future growth.

Marketing and distribution costs increased by 88% to £23.9 million 
(2019: £12.7m). In the first half of the year, spend focused on 
targeted marketing campaigns for the likes of Active Savings and 
engagement with existing and target clients around Brexit and the 
general election. Investor confidence and engagement, however, 
were low and hence spend was largely held back until the second 
half when there was a significant increase in client engagement 
post the general election and the decision on Brexit. This provided 
a better backdrop for marketing spend and also coincided with the 
build up to the all-important tax year end period where the UK tends 
to see significant activity amongst retail investors. In addition, 
February saw the launch of a brand marketing campaign centred 
on London and the South-East. The campaign, “Switch your money 
on”, was particularly aimed at the ISA market along with overall 
brand awareness. This together with our digital marketing expertise, 
resulted in substantial net new clients of 138,000 for the second half 
and a total for the year of 188,000.

Depreciation, amortisation and financial costs increased by £5.2 
million to £17.6 million. The adoption of IFRS 16 “Leases” meant 
operating leases relating to the offices of Group companies were 
brought on to the balance sheet as right of use assets which are 
now depreciated. The impact of this accounting change was an 
additional £3.0 million of depreciation in the year. In addition, bank 
charges increased by £1.5 million as there were significantly more 
debit card transactions as clients added money to their accounts.

Total capitalised expenditure was £15.9 million this year (2019: 
£17.1m). This expenditure was from cyclical replacement of IT 
hardware, the continuing project to enhance the capacity and 
capability of our key administration systems and the ongoing 
development of the Active Savings platform.

Other costs rose by £8.2 million to £58.5 million (2019: £50.3m). 
The key drivers of this were increased computer maintenance 
and office costs driven by higher employee numbers and additional 
office space, increased professional fees and irrecoverable VAT 
on non-staff expenses.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

35

Strategic reportGovernanceFinancial statementsOther informationOPERATING AND FINANCIAL REVIEW
DIVERSIFIED REVENUES AND RESILIENT GROWTH 

Liquidity and capital management
Hargreaves Lansdown looks to create long-term value for 
shareholders by balancing our desire to deliver profit growth, capital 
appreciation and an attractive dividend stream to shareholders with 
the need to maintain a market-leading offering and high service 
standards for our clients.

The Group seeks to maintain a strong net cash position and a 
robust balance sheet with sufficient capital and liquidity to fund 
ongoing trading and future growth, in line with our strategy of 
offering a lifelong, secure home for people’s savings and 
investments. The Group has a high conversion rate of operating 
profits to cash and its net cash position at 30 June 2020 was 
£462.8 million (2019: £394.0m). Cash generated through trading 
and the disposal of FundsLibrary Limited more than offset the 
payments of the 2019 final dividend and the 2020 interim dividend. 
This includes cash on longer-term deposit and is before funding the 
2020 final dividend of £125 million and special dividend of £82 million.

The Group has a Revolving Credit Facility agreement with Barclays 
Bank to provide access to a further £75 million of liquidity. This is 
currently undrawn and was put in place to further strengthen the 
Group’s liquidity position and increase our cash management 
flexibility. The Group also funds a share purchase programme to 
ensure we avoid any dilution from operating our share-based 
compensation schemes.

The healthy net cash position provides both a source of competitive 
advantage and support to our client offering. It provides security to 
our clients, giving them confidence to manage their money through 
us over many years, and allows us to provide them with an excellent 
service, for example through using surplus liquidity to allow same 
day switching between products that have mismatched 
settlement dates.

Capital

30 June 2020
£m 

30 June 2019
£m

Shareholder funds
Less: goodwill, intangibles and 
other deductions
Tangible capital
Less: provision for dividend
Qualifying regulatory capital
Less: estimated capital 
requirement
Surplus capital 

558

(32)
526
(207)
319

(180)
139

458

(24)
434
(150)
284

(186)
98

Total attributable shareholders’ equity, as at 30 June 2020, made 
up of share capital, share premium, retained earnings and other 
reserves increased to £558.3 million (2019: £457.8m) as continued 
profitability more than offset payment of the 2019 final and special 
dividends and the 2020 interim dividend. Having made appropriate 
deductions as shown in the table above, surplus capital amounts 
to £139 million.

The Financial Services Compensation Scheme (FSCS) levy rebased 
upwards by £6.9 million or 101% to £13.7 million. This was caused by 
a combination of a £1.5 million interim levy relating to last year, which 
was only raised in December 2019, plus a significant increase in the 
amounts being raised in both the life distribution and investment 
intermediation categories. Much of our revenue falls into these 
two categories and with our revenue growth being above the wider 
market we bear a higher proportion of the amounts being raised. 
The FSCS is the compensation fund of last resort for customers of 
authorised financial services firms. All authorised firms are required 
to contribute to the running of the scheme and the levy reflects the 
cost of compensation payments paid by the industry in proportion 
to the amount of each participant’s relevant eligible income. At 
present we anticipate that this levy will continue at a similar level.

Profit before tax

Operating profit
Finance income
Finance costs
Underlying profit before tax
Gain on disposal
Profit before tax
Tax
Profit after tax

Year ended 
30 June 2020
£m 

Year ended 
30 June 2019
£m

337.7
2.8
(1.0)
339.5
38.8
378.3
(65.1)
313.2

303.3
2.8
(0.3)
305.8
–
305.8
(58.2)
247.6

The Group’s profit before tax grew by 24% to £378.4 million (2019: 
£305.8m) due to strong trading and a £38.8 million gain from the 
disposal of FundsLibrary. The Board believes it is important to 
present an underlying result excluding this disposal gain to 
assist investors with their understanding of the Group’s trading 
performance. On this basis, underlying profit before tax grew 
11% to £339.5 million. Profits after tax grew by 26% to £313.2 million 
as the effective rate of corporation tax rate decreased to 17.2% 
(2019: 19.0%). 

Tax
The effective tax rate for the year was 17.2% (2019: 19.0%). This 
was below the standard rate of UK corporation tax as the gain on 
disposal of FundsLibrary was exempt as it met the conditions of 
the Substantial Shareholder Exemption. The Group’s tax strategy 
is published on our website at www.hl.co.uk

EPS

Profit after tax
Diluted share capital (million)
Diluted EPS (pence per share)
Underlying diluted EPS (per share)

Year ended 
30 June 2020
£m 

Year ended 
30 June 2019
£m

313.2
474.8
65.9
57.8

247.6
475.8
52.0
52.0

Diluted EPS increased by 27% from 52.0 pence to 65.9 pence, 
reflecting the Group’s growth in profit after tax. The Group’s Basic 
EPS was 66.1 pence compared with 52.1 pence in 2019. By removing 
the profit on disposal of FundsLibrary we arrive at an underlying 
diluted EPS which has increased by 11% from 52.0 pence to 
57.8 pence.

36

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

This results in a total special dividend of 17.4 pence per share and a 
total 2020 dividend for the year of 54.9 pence per share (2019: 42.0p).

Subject to shareholder approval of the final dividend at the 2020 
AGM, the final and special dividends will be paid on 16 October 
2020 to all shareholders on the register at the close of business 
on 25 September 2020.

The Board is confident that Hargreaves Lansdown has sufficiently 
strong financial, liquidity and capital positions to execute its strategy 
without constraints and can operate a sustainable and progressive 
ordinary dividend policy going forward. The Board remains 
committed to paying special dividends in future years should 
sufficient excess cash and capital exist after taking account of 
market conditions and the Group’s growth, investment and 
regulatory capital requirements at the time.

Philip Johnson
Chief Financial Officer

6 August 2020

The Group has three subsidiary companies authorised and 
regulated by the FCA and one subsidiary authorised by the FCA 
under the Payment Services Regulations 2017. These firms have 
capital resources at a level which satisfies both their regulatory 
capital requirements and their working capital requirements and, as 
a Group, we maintain a robust balance sheet retaining a capital base 
over and above regulatory capital requirements. Further disclosures 
are published in the Pillar 3 document on the Group’s website at 
www.hl.co.uk

Dividend policy and 2020 declarations
Hargreaves Lansdown has a progressive ordinary dividend policy. 
The Board considers the dividend on a total basis, with the intention 
of maintaining the ordinary dividend payout ratio at around 65% 
across the market cycle and looking to return excess cash to 
shareholders in the form of a special dividend after the year end. 
Any such return will be determined according to market conditions 
and after taking account of the Group’s growth, investment and 
regulatory capital requirements at the time.

Dividend (pence per share)

Interim dividend paid
Final dividend declared
Total ordinary dividend
Special dividend
Total dividend

2020

11.2p
26.3p
37.5p
17.4p
54.9p

2019

10.3p
23.4p
33.7p
8.3p
42.0p

When applying this policy in 2020, the Board has chosen to 
treat the gain on disposal as distinct from the underlying trading 
performance of the Group. The Group’s total dividend of 54.9 pence 
per share is therefore made up of the following components:

•  A total ordinary dividend of 37.5 pence per share (2019: 33.7p), 

11% ahead of last year. This is in line with underlying EPS growth 
and maintains the ordinary dividend payout ratio at 65% of 
underlying EPS.

•  A special dividend of 17.4 pence per share (2019: 8.3p) made 

up of two parts. 

Firstly, the Board has considered the Group’s capital and cash 
position in light of its stated dividend policy and is recommending 
9.2 pence of the special dividend is paid from the underlying 
earnings of the Group. In effect, this results in 46.7 pence of the total 
dividend per share being generated from underlying earnings and 
results in a total dividend payout ratio from underlying earnings of 
81%, in line with previous periods. 

Secondly, the Board consider the Group to have a robust capital and 
liquidity position with sufficient resources to fund its current growth 
and investment requirements. As a result, it has concluded that 
the gain on disposal of FundsLibrary should be distributed to 
shareholders and this makes up 8.2 pence of the special dividend.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

37

Strategic reportGovernanceFinancial statementsOther informationCORPORATE SOCIAL RESPONSIBILITY

BUILDING A LIFELONG 
SUSTAINABLE AND 
RESPONSIBLE 
BUSINESS

OUR STRATEGY COVERS 
FOUR PILLARS

OUR SUCCESS IS FOUNDED  
ON 5 KEY PRINCIPLES

Clients
We put our clients first with positive 
client outcomes central to our 
sustainable busuiness. We listen to 
them and empower them to save and 
invest with confidence.

People
We are committed to attracting, 
developing and retaining talented 
people who put our clients at the heart 
of everything we do.

Community
We strive to play a positive, supportive 
and leading role in our local community.

Environment
We take our responsibilities toward the 
environment and climate change 
seriously and look to promote energy 
efficiency and the avoidance of waste 
throughout our operations.

38

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

From the day-to-day exceptional client 
experience, to the constant improvement of our 
services, we use client feedback to shape future 
development. It’s their future in our hands. 

For our clients and for each other. We focus 
on what we need to do, then do it well, 
taking every opportunity to delight, inspire 
and reassure.

1 We put the client first
2 We go the extra mile
3 We do the right thing 
4 We make it easy
5 We do it better

We’re fair, honest and upfront and do 
the best for our clients. We focus on the 
long-term. It’s why they trust us, and how 
we earn their loyalty.

Savings and investments should be easy to 
access, understand and do. We make things 
simple which gives our clients confidence to 
make important decisions at the right time.

Energetically innovating and improving. 
When things aren’t working well, we fix them.

From supporting the local 
community to minimising 
our environmental impact, 
our aim is to ensure our 
actions have a positive 
impact on society.

We are committed to Corporate Social 
Responsibility (CSR) and it is embedded into 
our policies and practices to the benefit of 
stakeholders and the wider community with 
long-term sustainable outcomes for all. 
As a leading FTSE 100 financial services 
company, HL is committed to setting 
a positive example for clients and the 
community by integrating sustainable social, 
ethical and environmental considerations 
into our operations with a long term view 
of managing the wider environment and 
social footprint. 

Values 
Our success is founded on delivering great 
client service through the skills and passion 
of our people who bring our values to life 
across the business. We take the 
responsibility of looking after client 
outcomes and investments extremely 
seriously. Only from creating trust and true 
client focus, through our embedded values, 
can we build long-term relationships and 
deliver on our strategy to the benefit of both 
clients and shareholders.

Our success is founded 
on delivering incredible 
client service through 
the skills and passion of 
our people who bring 
our values to life across 
the business.

Going the extra mile
We understand that clients have differing 
financial needs and goals. Ensuring that we 
can service these different needs and 
exceed expectations wherever we can is 
important to us. Our broad offering means 
we can assist clients throughout their 
financial lifetime. Listening, finding solutions 
and treating our clients as individuals 
ensures we provide them with an 
exceptional personal experience.

We believe that when clients are faced with 
an exceptional experience, they will have the 
trust and confidence to engage with their 
finances. To help, over the year we’ve kept 
our Helpdesk open on Sundays and late into 
the night during the ever busy tax year end.

Ensuring clients feel their savings and 
investments are secure with HL is 
paramount. We have increased the number 
of client communications with regards to 
educating and informing clients on fraud 
and scam awareness. 

Doing the right thing
We pride ourselves on our integrity in all our 
dealings and decisions as a business with 
the aim of being clear, fair and transparent.

We want to do the right thing by our clients 
and we are committed to providing an 
exceptional service to all of our clients and 
offering the support they need. Our clients 
cover a diverse range of backgrounds and 
we want to ensure that all clients are treated 
fairly, regardless of their circumstances.

We deliver our service in a way that is 
accessible to all clients. To better support 
our vulnerable clients we have worked with 
the Alzheimer’s Society and have over 1,600 
trained Dementia Friends at HL. Additionally, 
we have developed our communication to 
help make it more inclusive and to support 
initiatives to get more women investing. 

We recognise that the views and experience 
of our colleagues are important and through 
our Whistleblowing Policy we encourage our 
people to raise any concerns about 
malpractice or wrongdoing within the 
workplace. All concerns are treated with the 
utmost confidence and in full compliance 
with the Public Interest Disclosure Act 1998.

All colleagues undergo annual training 
which includes anti-money laundering, 
protecting client money, spotting market 
abuse, data protection, information security 
and fraud prevention.

Clients
Looking after clients  
to ensure they are 
empowered financially.

Putting clients first
Positive client outcomes are central to our 
business. Ensuring that our clients are happy 
with our products and services, trusting us 
to keep their interests at heart, and listening 
to their concerns is paramount to 
empowering people financially. To achieve 
this, we actively seek our clients’ views and 
feedback through surveys and focus groups 
and use this insight to shape our services, 
products and features.

We recognise that sometimes we make 
mistakes. If clients ever feel the need to 
complain, our client services team carefully 
investigate our client’s complaint and 
endeavours to provide them with a fair 
outcome and timely resolution. We learn 
from these experiences.

We benchmark our performance in treating 
clients fairly against statistics published 
annually by the Financial Ombudsman 
Service for the industry. The results for the 
2020 financial year compared to the last 
figures published by the Ombudsman show 
that Hargreaves Lansdown is both fair and 
responsive in such circumstances.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

39

Strategic reportGovernanceFinancial statementsOther informationCORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

We are committed to 
attracting, developing 
and retaining talented 
people who put our 
clients at the heart  
of everything we do. 

Making it easy
To empower more people to engage with 
their finances and make good long-term 
decisions, we aim to make dealing with us  
as easy and efficient as possible. We aim to 
educate and empower people to make the 
right choices for them through the tools, 
guides and research we provide.

Our clients range from first time investors, 
to the highly experienced, with different 
levels of confidence, time and willingness 
to engage with their finances. The ongoing 
challenge is to create an experience that 
will suit these individual needs and maintain 
a broad appeal to anyone who wants to 
engage in saving and investing. 

Our client experience team is dedicated  
to making things easier for people. 
We monitor feedback, frequent problems 
and pinch-points on client journeys 
and use these insights to streamline 
client interactions.

We undertook an audit to assess the 
accessibility of the HL website and literature. 
We work hard to build our websites so that 
they are accessible and easy to use, by 
designing them with reference to guidelines 
laid down by the Web Accessibility Initiative 
(WAI). For more information please see our 
Accessibility webpage:  
www.hl.co.uk/accessibility 

The outcome is that clients are able to 
conduct their business with as little hassle 
as possible. Information on our website is 
easy to find and targeted for different needs; 
application processes are streamlined and 
only ask for the information we really need; 
and if a client contacts us by telephone 
they will be put through directly to a 
knowledgeable person rather than an 
automated telephone system.

Doing it better 
We continually challenge ourselves to 
deliver a better, more innovative service for 
our clients. Our Active Savings service 
provides clients with the same experience 
with their cash savings as they have with 
their investments – making it simple and 
easy to move money from one account to 
another to get better rates on their cash.

We have also launched a new Wealth Short 
List and Fund Finder. New additions include 
greater transparency of the fund selection 
process and criteria, with more detail 
available to those that want it, in addition to 
revamped research notes and greater detail 
of how a fund could fit into a wider portfolio.

Our Workplace Solutions team deliver 
financial education to our corporate clients 
helping people to understand and engage 
with their finances.

Campaigning on behalf of UK investors
We always endeavour to do the right thing 
for our clients and other stakeholders. We 
actively seek to lobby via public consultation 
and with policymakers where we believe 
that investors in the UK will benefit. 
Examples include:

•  Lobbying the DWP to give employees 
more control over their workplace 
pensions and improved access to 
pensions for the self-employed;

•  Lobbying industry and the DWP on the 

importance of engaging people with their 
workplace pension;

•  Lobbied with the industry to reduce 

government penalty on LISA;

•  We’ve been heavily involved in the 

Industry drive to improve transfers; and

•  Actively involved with Industry trade 
bodies to champion client interests.

40

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

2020 Colleague Survey: 
Does HL value and promote 
employee diversity?

  Agree 
  Neutral 
  Disagree 

74%
17%
9%

Groups have been active  
in promoting the importance  
of diversity and inclusion

400+ 

colleagues are  
members of one  
or more of the networks

20 

events delivered  
through the year

Building diversity and inclusion
Our objective is simple – to build a diverse 
workforce at all levels and create an inclusive 
culture for all. We want a culture that 
attracts, values and retains people from all 
backgrounds, life experiences, preferences 
and beliefs and to ensure they are 
recognised and valued for the different 
perspectives they bring. 

At Hargreaves Lansdown, we believe in 
building a diverse and inclusive workforce 
not just because it is the right thing to do but 
because it is good for our clients, our 
business and our people.

Our clients:
Our purpose is to empower people to save 
and invest with confidence. The more 
diverse our workforce, the more easily we 
can understand and meet the needs of our 
growing and increasingly diverse client base.

Our business:
Greater organisational diversity correlates 
strongly with better organisational 
performance. We believe that diversity of 
thought enables us to make better business 
decisions, manage risk more effectively and 
drive innovation.

Our people:
We are committed to hiring and retaining 
the very best and, to do so, we must draw 
from the broadest pool of applicants. Our 
commitment to an inclusive culture where 
people treat each other with dignity and are 
able to bring their whole selves to work is key 
to allowing our staff to realise their potential.

To support our drive for diversity and 
inclusion, we launched our Diversity and 
Inclusion Policy to all UK colleagues this 
year, making clear our organisational 
commitment, principles, roles and 
responsibilities for everyone, from the 
Executives to all colleagues. For 2020, 
we are putting in place annual strategic 
priorities that help streamline our focus 
for maximum impact. These are agreed at 
Board level, driven forward by the Executive 
Committee and supported by our Diversity 
and Inclusion Squad.

Whilst we know there is always more 
we can do, we feel proud that our 2020 
Colleague Survey results showed that 
74% of colleagues feel that HL values 
and promotes employee diversity. 

People 
Engaging our people  
by creating an inclusive, 
diverse and healthy 
workforce with equal 
opportunities for all.

We are committed to attracting, developing 
and retaining talented people who put our 
clients at the heart of everything we do. 
Our people are proud of what they achieve 
together, and have a strong sense of 
belonging to Hargreaves Lansdown and 
everyone recognises the crucial role that 
they play.

Our people strategy
The strength of our people is pivotal to our 
business and we aim to motivate and inspire 
them to reach their full potential through:

•  Attracting, developing and retaining 

outstanding people;

•  Embedding a client centric culture where 

we live our values;

•  Building a strong talent pipeline to enable 
the long-term success of the Group; and

•  Enabling our people to deliver our 

strategic goals and lead change at pace.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

41

Strategic reportGovernanceFinancial statementsOther information 
 
CORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

We know that tone from the top and 
executive buy-in and accountability are key 
to achieving sustainable change. Chris Hill, 
CEO, remains a passionate advocate for 
diversity and inclusion and is the Executive 
Committee member responsible for our 
strategy and action plan. We are further 
strengthening commitment to progress by 
ensuring Executive Committee members 
have a specific personal objective to develop 
a diverse, inclusive and innovative culture 
which is measured in part against our 
Women in Finance target.

Our award winning HL colleague networks 
play a critical role in fostering inclusion and 
belonging, and are each supported by an 
Executive sponsor to ensure their activities 
get the visibility and support they need to 
have impact. These networks continue to 
grow their membership, activities and 
influence and include:

•  Gender diversity group;

•  Cultural diversity group, including our 

Languages group; 

•  Kaleidoscope (LGBT+);

•  Mental fitness group;

•  Sports and social group;

•  Environment, sustainability and climate 

change group; and

•  Financial Inclusion.

Over the year, the groups have been active 
in promoting the importance of diversity 
and inclusion and engaging colleagues. Over 
400 colleagues are members of one or more 
of the networks, and the networks have 

delivered over 20 events across the year, 
marking key dates and campaigns, with both 
external speakers and internal panels. This 
includes celebrating black history month, 
LGBT history month, a mental health 
awareness talk, sessions on the menopause 
and celebrating International Women’s Day. 

We recognise that our Diversity and 
Inclusion policy cannot stand in isolation. 
We’ve taken action to review our People 
policies which support an environment that 
is not only free from discrimination and 
harassment, but one that encourages all 
colleagues to bring their authentic selves 
to work, to progress their careers and to 
balance their career and personal life. 

In 2019, we launched our Fostering policy and 
we’re proud to say that we’ve been approved 
as a Fostering Friendly organisation that can 
offer support to our colleagues who are, or 
intend to be, foster carers. 

Our People policies are in place to attract 
a diverse workforce. We have published an 
outline of our family friendly policies on the 
HL careers site to be transparent about 
our parental leave and pay and demonstrate 
our commitment to attracting a wide base 
of talent.

We have recently published our third gender 
pay gap report relating to 2019. These 
figures paint a mixed picture. We have more 
than halved our mean Gender Pay Gap, 
down from 28.8% in April 2017 to 12.9% in 
April 2019. We have also significantly 
narrowed the median bonus gap since 2017 
from 71.4% to 49.5%. However, we have 
seen marginal increases in our median 
Gender Pay Gap from 18.3% to 19.9% and 

mean bonus gap from 71.8% to 73.0%. 
Whilst we are pleased to have made some 
progress, we are in no doubt that there is still 
work to be done. 

Our gender pay gap action plan was put in 
place in 2017 and focuses on initiatives that 
sought to eliminate bias from pay processes, 
remove barriers to progression for women, 
attract more female talent and create an 
inclusive culture.

We worked hard to complete the actions 
outlined in last year’s plan. These included 
rolling out unconscious bias training for all 
leaders and hiring managers to support the 
reduction of bias in the interview and 
selection process, continuing to expand our 
Career Confidence Mentoring Scheme, 
making it easier for candidates to learn 
about our family-friendly policies by 
publishing them on our career site and a 
range of initiatives to increase the fairness 
and consistency of pay. 

One of our strategic priorities for diversity 
and inclusion in 2020 is to hire more, 
promote more and lose less women, 
recognising that there is more we must do 
to increase the proportion of senior women 
at HL. Whilst we know that addressing 
female representation across HL will take 
time, we have initiatives in place to 
accelerate change. To support us in hiring 
more women, we have introduced a 
requirement, where possible, for a gender 
diverse slate of candidates for all senior roles 
at final stage, and we review all job adverts 
for gendered language prior to posting. 
To promote more women, this year we have 
standardised the promotion process deeper 

OUR WORKFORCE

Total workforce 2020: 1,610 
Total workforce 2019: 1,586

As at 30 June 2020

Female

Male

Board of 
directors

Other senior
 management1

Total employees 
(FTE)

3 (33%)

6 (67%)

7 (19%)

543 (34%)

29 (81%)

1,067 (66%)

1   Other senior management is defined as an employee who has responsibility for planning, direction 
or controlling the activities of the Group, or a strategically significant part of the Group, other than 
the Board of Directors.

42

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

34%
Female

33%
Female

67%
Male

66%
Male

in the organisation to increase rigour and 
reduce bias and are identifying top talent 
deeper in the organisation to be able to 
support pull through of diverse talent into 
more senior roles. We are also focusing on 
the areas that we know are challenging to 
hire women into, including technology. 
We have run sessions focusing on tackling 
imposter syndrome and are advertising on 
women’s tech sites.

We remain proud to be exceeding the 33% 
target set by the Hampton-Alexander 
Review for women on boards, to have met 
our target for the Women in Finance Charter 
and to have a female Chair. 

Full details of our Gender Pay Gap report 
can be found at  
www.hl.co.uk/about-us/gender-pay-gap

Attracting and retaining  
outstanding people
Hargreaves Lansdown is an employer of 
choice for talented people. We use our 
Talent Acquisition Strategy and our Reward 
Strategy to ensure we attract and retain the 
right people to meet our short, medium and 
long-term business needs. Our Talent 
Acquisition strategy aims to:

•  Bring new talent and ideas to the 

business to increase equality, diversity 
and inclusion;

•  Support parents with flexible working 
options, part-time opportunities and 
returning to work programmes;

•  Create stronger links with local 

schools, colleges, universities and 
our local communities;

•  Expand our apprenticeship schemes; 

and all colleagues are eligible to sign up to 
our Save as You Earn (SAYE) scheme. As at 
30 June 2019 , 62% of eligible colleagues 
participated in our Sharesave Scheme. 

To complement our direct financial rewards, 
we provide Company matched pension 
contributions (which includes a double 
matching scheme to encourage our 
colleagues to save for their retirement) 
and extended life insurance protection. 
HL Rewards, our flexible benefits scheme, 
offers a great range of protection, health, 
financial and lifestyle benefits to ensure we 
provide a benefits package that our 
colleagues value. This includes the 
introduction of double matched giving on 
any payroll giving that colleagues undertake. 

We have human resource policies in place to 
attract a diverse workforce and our people 
can expect to develop in an environment that 
is free from discrimination and harassment.

We are an equal opportunities employer. 
We give full consideration to all applications 

If colleagues become disabled, the Group 
always strives to continue employment, 
either in the same or an alternative position, 
with appropriate retraining being given if 
necessary. A full assessment of any disabled 
employee’s needs is undertaken and 
reasonable adjustments are made to the 
work environment or practices in order to 
assist them.

Developing people and building  
a talent pipeline
We have developed a range of schemes 
to widen our recruitment pool, improve 
diversity, and grow the skills and capabilities 
of our people including:

•  Improve brand awareness amongst young 

•  Apprenticeships – 29;

talent and millennials; and

•  Support future recruitment needs. 

Key to attracting and retaining the best 
people is our approach to reward. We use 
independently benchmarked pay and benefits 
data to ensure we pay our colleagues fairly for 
the work they do. To complement our pay, 
we include the majority of our colleagues in a 
bonus scheme linked to the success of 
Hargreaves Lansdown and individual 
performance. The ‘how’ is just as important to 
us as the ‘what’ and colleagues are assessed 
on the delivery of their objectives, the 
behaviours they display and how they’ve 
demonstrated our values.

We believe that our colleagues should be 
able to share in the success of our business 

•  Placements – 8;

•  Graduate scheme – 7;

•  Mentoring – 76 mentors, 90 mentees; and

•  Secondments.

 We offer two types of apprenticeship:

Our New Specialist Apprenticeships (NSA) 
offer the opportunity for new colleagues, 
without previous experience, to develop 
skills and experience within a particular 
profession. The Apprentice’s ‘classroom 
learning’ is delivered by an education 
provider of HL’s choice, and is often 
delivered remotely. The Apprentice puts this 
learning into practice and develops their 
specialism within their role at HL, with the 
support of their manager and ‘buddy’. 

Colleagues signed up to our 
Save as You Earn (SAYE) 
scheme

  Signed up 
  Not signed up 

62%
38%

Take-up across our  
apprenticeship schemes

29

In total, in 2020, we have 
29 people across our 
apprenticeships schemes.

Hargreaves 
Lansdown is 
an employer of 
choice for talented 
people. We use our 
Talent Acquisition 
Strategy and our 
Reward Strategy 
to ensure we 
attract and retain 
the right people.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

43

Strategic reportGovernanceFinancial statementsOther information 
CORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

Response rate to the annual  
colleague engagement survey

  Response 
  No response 

68%
32%

Annual colleague   
engagement survey

82% 

of colleagues agreed 
that HL provides good 
volunteering options

90% 

of colleagues believed that 
HL supports the local 
community directly

An NSA is usually someone who has recently 
completed school or college. However, this 
is an inclusive opportunity and we consider 
applicants of any age.

Our Career Development Apprenticeship 
(CDA) is an opportunity for colleagues who 
are already working at HL in a specialist role, 
to develop their skills through completing  
a recognised qualification. This opportunity 
is open to everyone at HL, and we have a 
selection of qualifications to consider. 
Past courses completed through the CDA 
scheme vary from A Level equivalent 
qualifications, right the way through to 
Masters Degrees. 

In total, in 2020, we have 29 people across 
our apprenticeships schemes. 

Our Placement Scheme has eight 
colleagues and is designed to give eight 
students a preview of working life over 
a 12-month period and gain hands on 
experience of our working and social life. 
Doing everything in-house plays to their 
advantage, as we offer placements in a 
variety of business areas as well as plenty of 
additional projects in which to get involved. 
As part of the programme, placement 
students work on a live client focused 
project which is presented back to our CEO.

Our graduate training scheme looks to 
develop future leaders on our bespoke 
two-year programme with rotations across 
key departments before choosing a 
specialism. Graduates are coached by senior 
managers and directors, and mentored by 
previous graduates, giving the programme a 
nurturing and supportive feel. At the end of 
the programme, the graduates find a role at 
HL that matches their personal skills and 
ambitions. We had four new graduates start 
the scheme in 2019 and expect a further 
three to start in September 2020. We 
welcome applicants from a broad range of 
backgrounds and see the programme as a 
great source of diversity of thought for HL.

Learning and development is a key 
component of our People Strategy, and it’s 
important to us that all colleagues have the 
opportunity to develop their skills regardless 
of experience, age, background, or role. We 
have high quality development programmes 
in place to cater for colleagues at different 
stages of their career and are increasingly 
offering bite-sized, digital learning offerings 
to support the ongoing engagement and 
development of colleagues. We recognise 
the importance of building a pipeline of skilled 

and motivated talent for future leadership 
roles and have developed a robust talent 
framework to ensure we deliver this pipeline 
and retain those in business critical roles. We 
also believe in the need to encourage and 
support diversity through the pipeline and are 
committed to ensuring all colleagues are 
provided with equal opportunities for 
development and feel confident about 
progressing their careers. 

We have career development paths for both 
specialist and managerial career streams, 
recognising the differences in skills required. 
We use this to help colleagues understand 
where they can develop. We use the 70:20:10 
model to support our colleagues in their 
continuing personal and professional 
learning and development. Colleagues 
obtain 70% of their knowledge and 
development from job-related experiences, 
20% from interactions with others, and 10% 
from formal educational events or exams. 

Following research into diversity and 
inclusion at Hargreaves Lansdown showing 
that mentoring can improve confidence and 
support diverse talent, we launched the HL 
Career Confidence mentoring scheme in 
2019. The purpose of the scheme is to build 
confidence and support people from all 
backgrounds to achieve their career 
aspirations. The scheme has gained 
momentum since then and we now have 92 
mentoring relationships in place and positive 
feedback to show that the scheme is making 
a tangible difference to the engagement, 
development and growth of participants.

We also host the South West Mentoring 
Awards to recognise people for their 
contribution to supporting diversity through 
mentoring and have developed the South 
West Mentoring Network to ensure that 
best practice is developed across 
organisations in the South West.

Employee engagement
It is widely recognised that an organisation 
whose employees are engaged with its 
purpose, values and culture will perform 
better than others, and create value for 
clients and shareholders. This is because 
engaged employees feel a strong connection 
with their employer and believe their work 
is important. It is crucial therefore that we 
communicate with our people ensuring they 
understand our purpose, vision and priorities 
and how they each play their part in the 
development of our business. 

44

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

 
We all have a responsibility to be alert to the 
risks of modern slavery. We continue to take 
further steps to ensure we have the right 
training and controls in place to combat 
slavery and human trafficking, and in our 
statement we explain how we are doing this.

Please visit our website –  
www.hl.co.uk/__data/assets/pdf_file/ 
0009/11399832/Modern-Slavery-Act.pdf

Anti-bribery and corruption
Hargreaves Lansdown maintains a full suite 
of policies and procedures to guard against 
bribery and corruption. This includes an 
Anti-Bribery Policy , outlining the offences, 
responsibilities of all staff members and clear 
reporting procedures; a Whistleblowing 
policy and process; Fraud, Anti-money 
laundering and Market Abuse policies and 
procedures for dealing with making and 
accepting gifts and hospitality. Colleagues 
undertake bespoke training programmes for 
all these areas, in addition to having access 
to online guidance and procedures aiding 
staff awareness. Colleagues can access 
policy and guidance statements via the 
Group intranet and these procedures are 
reviewed and updated on a periodic basis by 
the Senior Managers responsible for them.

Please visit our website –  
www.hl.co.uk/corporate-social-
responsibility/our-policies

We do this via a coordinated internal 
communications programme which includes 
presentations by the CEO, senior 
management insight talks, monthly CEO 
updates, weekly and monthly newsletters for 
all colleagues. Celebrating success and our 
achievements, also serve as a great means 
of engagement. 

We believe it is important to listen and 
understand our colleagues’ views and 
motivation; their honest feedback is crucial in 
evolving our colleague engagement 
programme. Our most recent annual 
colleague engagement survey received a 
strong response rate of 68% and our overall 
engagement score remained stable at 63%. 
For 2020, we also included questions on our 
CSR work, which received an 86% favourable 
response. 82% of colleagues agreed that HL 
provides good volunteering options that add 
value to colleagues, the community and the 
environment, and 90% of colleagues believed 
that HL supports the local community 
directly and via the HL Foundation. 

We are always listening, and alongside pulse 
surveys we also have our workforce advisory 
panel, the HL Colleague Forum. The Forum 
was set up in January 2019 in line with the UK 
Corporate Governance Code to make sure 
that the ‘voice of the workforce’ is 
considered in the decision making process 
of the Board. It meets periodically 
throughout the year and is an important 
forum for obtaining and discussing 
colleagues’ views on key matters affecting 
the Group. Key topics discussed in the 
period under review have included Executive 
Director and senior management pay, and 
the Group’s culture and engagement with 
colleagues during the COVID-19 pandemic. 

Supporting wellbeing
Our people are central to delivering our 
vision and strategy; ensuring their wellbeing 
is of key importance to us. We do this 
through our excellent rewards package and 
a wider curriculum of activities and support, 
ensuring there is something for everybody.

As part of our colleague wellbeing 
programme, colleagues have access to our 
Employee Assistance Programme, 
Lifeworks, a mental health app. We also 
introduced our wellbeing policy across the 
business. Managers have undergone mental 
health training and we have increased the 
numbers of qualified first aiders and 
Wellbeing Champions within the Company. 
This work has been supported by our HL 
Mental Fitness network group. As a result of 
COVID-19 we also introduced a dedicated 
‘wellbeing’ hub which contains wellbeing 
resources and guidance for all colleagues. 
The resources cover mental, social, physical 
and financial wellbeing. 

Sport is an important part of daily life and 
a way of engaging and evolving different 
community groups. HL has various colleague 
sports teams, and runs mixed sports and 
social events on a regular basis, and our HL 
Sports and Social network helps to 
coordinate events. Many colleagues also do 
a variety of sporting activities to raise money 
for our HL Foundation. Other initiatives 
include Personal Development, Community 
Matters and Healthy Mind weeks where a 
range of workshops and classes are run to 
raise awareness and promote a healthy 
working environment for colleagues.

Human rights
Hargreaves Lansdown has a zero tolerance 
approach to slavery and human trafficking of 
any kind within our business operations and 
supply chains. We are committed to acting 
ethically and with integrity in all our business 
dealings and relationships and to 
implementing and enforcing effective 
systems and controls to ensure slavery is 
not taking place anywhere in our business, 
or in any of our supply chains. We recognise 
this is a serious global issue and are 
committed to improving our practices and 
playing our part in combatting slavery and 
human trafficking.

We adhere to our Human Rights policy at all 
times and we are fully compliant with our 
obligations under the Modern Slavery Act 
2015. One of our core values is to do the 
right thing, which includes treating 
people fairly whether they are our clients, 
colleagues, contractors or people working 
in our supply chain.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

45

Strategic reportGovernanceFinancial statementsOther informationCORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

children, providing volunteers to read to 
primary school children as part of the Bristol 
as a Learning City project and supporting 
the Healthy Holiday’s appeal to help feed 
children over the summer holidays. We also 
participate in the ‘Envision’ School 
Mentoring scheme helping students at risk 
of disengaging with school systems to build 
confidence and aspirations. We want to 
ensure that we support children to ensure 
they have the best start in life to enable 
them to set a strong foundation for later 
years. Colleagues also have the opportunity 
to volunteer at causes, or charities of their 
choice. This year, we have seen team 
volunteering away days including renovating 
a primary school playground and building a 
new classroom, in addition to litter picking 
along the popular Bath to Bristol cycle path. 

Our volunteering scheme exceeded 2,500 
hours volunteered in the first year.

One City Approach:
We were a founding signatory of the Bristol 
Equality Charter – a pledge by the 
signatories to take actions relevant to them, 
to improve equality and diversity across the 
city. We are a founder member of the Bristol 
Equality Network, and we have signed the 
Women in Business Charter.

We continue to be active participants, 
through our involvement with the Bristol 
City Office, in the ongoing development 
of the Bristol One City Plan, an initiative to 
develop a shared vision for Bristol which 
brings together participants from business, 
public sector, voluntary organisations and 
local communities to help identify and 
address key challenges facing the city.

We were sponsoring partners of Bristol Pride 
and St Paul’s Carnival. We frequently host 
collections, both food and clothing 
donations for the Easton Food Bank, East 
Bristol Foodbank, Fareshare, and St Mungo’s 
Charity. Additionally, we want to ensure 
women and girls don’t have barriers to 
access education, helping to achieve greater 
economic equality, and are sponsors of the 
city wide initiative to end period poverty in 
Bristol, Period Friendly Places.

We have continued to support the Stepping 
Up mentoring scheme, a region wide 
positive action leadership programme 
aimed at changing the diversity leadership 
landscape across the public, voluntary and 
commercial sector.

We take our responsibility to deliver financial 
inclusion and education seriously. We want 
to continue raising awareness about the 

importance of investing for your future, 
and saving from an early age.

Our service educates other organisations 
on investing and pensions and this is 
something we want to do more with schools 
and universities. We have an internal 
Financial Inclusion Group who are a group of 
volunteers dedicated to supporting financial 
education and inclusion initiatives in the 
community. Our financial inclusion group 
educates school and university students 
because it is important to build good 
financial habits early. Topics include: 
budgeting, savings and their future options. 
We are looking to extend this further to 
community groups.

The HL Charitable Foundation
The HL Charitable Foundation is the 
charitable arm of Hargreaves Lansdown. 
The Foundation’s mission is to utilise the 
skills and time of our workforce and partners 
to make a positive, sustainable difference in 
the world around us.

At Hargreaves Lansdown we want to do 
more than empower people to save and 
invest. We want to help the next generation, 
we want to support local communities, 
improve people’s health and wellbeing and 
change people’s lives for the better. The HL 
Foundation enables us to raise money for 
charities who do all these things and more. 
The charities supported are nominated and 
selected by employees and shown below.

In its third full year, the Foundation 
distributed £110,000 between the five 
charities. Fundraising activities by 
colleagues include the ever-popular payday 
lottery, bike rides, cake and other food sales, 
and sports tournaments.

From January 2020, the HL Foundation has 
supported Help Bristol’s Homeless as its 
main Foundation charity. Through the year 
long partnership, the HL Foundation is 
funding a new wellbeing centre, located at 
Help Bristol’s Homeless centre.

As well as support to fundraising, we 
now offer colleagues double matched 
payroll giving. This has trebled the 
numbers of colleagues donating via 
Give As You Earn (GAYE).

All of the legal and administration costs of 
the Foundation are met by the Group so 
100% of the money raised goes to the 
employee nominated charities.

More details can be found on the website 
www.hl.co.uk/about-us/hl-foundation

Community
Playing a positive, 
supportive and leading role 
in our local community.

We work to support our local 
schools, colleges, universities and 
communities through:
•  Our volunteering scheme;

•  Actively engaging with Bristol City Council 

to support our community;

•  Fundraising for charitable causes; and

•  Promoting financial inclusion.

Bristol and the local community 
We want to support Bristol as a city where 
everyone can thrive. To achieve this we 
support local projects and plans which aim 
to improve the lives of the people who live 
and work in the city.

Our colleagues are dedicated to doing the 
right thing and giving up their time to help 
charities and good causes. 

Volunteering:
The HL Volunteering Scheme gives people a 
chance to volunteer by having two days (or 
16 hours) of the calendar year to offer their 
time, skills and experience to good causes. 
Initiatives run as part of our volunteering 
scheme include working with Bristol Sport 
Foundation to support disadvantaged 

2,500 hours

Our volunteering scheme exceeded 
2,500 hours volunteered in the first year.

46

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Our business is fundamentally based on 
intellectual capital and conducts the 
majority of client transactions online and 
undertakes no industrial activities. Our 
environmental impacts as a business are 
primarily through the consumption of 
resources, emissions generated from our 
premises and employee business travel. 
We continually take action to reduce waste 
to landfill and energy consumption in order 
to reduce our impact on the environment. 

Running and maintaining our IT 
infrastructure at our offices and data 
centres comprises the main source of our 
environmental impact. This supports our 
award winning platform which is 
fundamental to the success of our business. 
Our programme of cyclical replacement of 
hardware and software aims to reduce 
energy usage and cost.

HL Tech, our Warsaw technology hub, 
operates in a similar way, in a new, 
environmentally friendly building, where 
the impact is also low.

Doing it better for our clients:
Our objective of reducing waste and 
minimising the environmental impact of our 
business is aligned with our objectives of 
protecting client data, reducing costs and 
improving efficiency. It is our aim to deal with 
clients and other businesses electronically 
wherever possible, not only to speed up 
information transfer, but also to reduce the 
amount of paper we use.

We have invested heavily in providing a 
user-friendly, comprehensive website, a 
mobile app and automated links to banks 
and fund providers. As a result, 81% of our 
clients now use our paperless service. 

Where we do send out paper, such as our 
flagship magazine the “Investment Times”, 
we try to use sustainable resources and 
minimise our use of plastic. The Investment 
Times is now sent in recyclable paper 
envelopes rather than degradable plastic. 
We have saved the equivalent of 2.45 million 
plastic bags through changing our 
Investment Times packaging. 

We recognise that sustainability and ethical 
behaviour is increasingly important to our 
clients and we provide investment 
information, research and guides on ethical 
investing to support our clients, in addition 
to the inclusion of an ethical fund in our 
Wealth Shortlist. There are more than 150 
socially responsible investments on the 
platform (including funds, ETFs and 
Investment Trusts). 

We recognise that climate changes poses a 
risk to our business and to client outcomes. 
We are currently in the process of aligning to 
the Taskforce for Climate-related Financial 
Disclosures (TCFD). By mapping our 
activities against the TCFD framework 
we are ensuring we implement activities 
against strong governance, strategy, 
risk management and their targets and 
metrics frameworks. 

We believe in the transparency of data 
and actions towards a climate resilient 
management of our business. In part, 
this is to continually plan and take action 
as a business by working with changing 
regulatory policy. As such, we have been 
disclosing to the Carbon Disclosure Project 
(CDP) since 2018 and will be disclosing 
to the TCFD in 2022. We aim to continue 
to go the extra mile in this area and 
increase our participation in forums 
and industry collaboration.

The importance of climate change at HL 
has led to the development of our internal 
Environment, Social and Governance (ESG) 
committee this year, which continually 
drives our ESG practices. The committee, 
which includes Investment managers and 
senior leaders, provides oversight and 
governance of our broader internal and 
external plans which is driven by the Board.

Doing it better for our colleagues:

•  Reduced waste by 12%; 

•  Improved recycling initiatives – 100% of 
the general waste and mixed recycled 
packaging disposed of in our head office 
is recycled;

We take our responsibilities 
toward the environment 
and climate change 
seriously and continue to 
promote energy efficiency 
and the avoidance of waste 
throughout our operations, 
in accordance with our 
environmental policy. 

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

47

The environment, 
sustainability and  
climate change 
Building a lifelong, 
sustainable and 
responsible business.

HL acknowledges the impact it has on the 
environment and climate change, and is 
committed to: 

•  Identifying and assessing environmental 
aspects to determine those that are 
significant; 

•  Providing all employees with relevant 

education and information to encourage 
them to live and work in an 
environmentally responsible manner; 

•  Focusing on continual improvements in 
environmental performance and activity 
by means of a proactive Environmental, 
Sustainability and Climate Change Group; 
and

•  Aligning the Company strategy to support 

the delivery of the United Nations 
Sustainable Development Goals.

We take our responsibilities toward the 
environment and climate change seriously 
and continue to promote energy efficiency 
and the avoidance of waste throughout our 
operations, in accordance to our 
environmental policy . 

Strategic reportGovernanceFinancial statementsOther informationCORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

Environment  

 100% 

of the general waste and 
mixed recycled packaging 
disposed of in our head  
office is recycled

 100% 

We source 100% of our energy 
from renewable sources

 12% 

We reduced waste by 12%

 10% 

For the year ending 30 June 
2020 our emissions per 
employee decreased by 10%

•  Improved integration of sustainable 

procurement processes;

•  Set our Environmental Policy and 

considerations; and 

•  Newly formed ESG working group as part 

of Corporate Affairs Group.

We shred and recycle confidential waste, 
recycle 100% of our general waste and have 
even set up a crisp packet recycling scheme 
to ensure that we can recycle as much waste 
as possible. This is supported by running 
educational talks to promote recycling, from 
external speakers such as Bristol Waste, City 
to Sea and Geneco. We donate old office 
and IT equipment to schools and charities 
where appropriate or dispose of via 
specialist third parties.

We provide the facilities within our office to 
allow employees to engage in sustainable 
behaviours such as through bicycle storage, 
free bicycle maintenance checks and 
amenities such as changing rooms to 
support more sustainable travel to work. 
This year, we have increased the allowance 
available for the Cycle to Work Scheme 
which we are part of, and offer season ticket 
loans for employees to use public transport. 

Our Financial Advisers are spread 
throughout the UK which minimises travel 
time and carbon emissions. We do not 
provide company cars to managers or to our 
network of advisers. We provide a telephone 
advice service where a face-to-face 
meeting is not required. More colleagues are 
now able to work from home using laptops, 
which, as well as consuming less power than 
desktop computers, reduces the need for 
work related travel . As a result of the 
COVID-19 lockdown period, we moved the 
majority of our colleagues to working from 
home. This has demonstrated how we can 
remain operationally resilient whilst 
maintaining a high quality client service. 
This allows us to explore further options of 
implementing colleague and 
environmentally friendly work patterns.

Colleagues are passionate about working 
together to do it better and our 
environmental, sustainability and climate 
change networking group, aims to educate 
and promote initiatives to reduce our carbon 
footprint through talks, events and written 
articles for staff. Our highly effective staff 
driven Environmental Working Group has 
adopted a number of recycling initiatives for 
waste reduction, climate-change awareness, 
plastic reduction and engaging with 
communities on sustainability-related issues 

through volunteering. The Group are also 
working on initiatives to reduce our 
consumption of greenhouse gas emissions, 
improve waste management and recycling, 
promote efficient use of resources and 
ethical sourcing where practical. Our future 
aims, for our environmental impact as a 
business, are focused on a fourfold approach: 

•  Science-based – results and 

decisions based on science based 
climate change targets;

•  Reporting and monitoring – 

to increase reduction;

•  Transparent – clear data recording, 

standards and process in preparation 
for external certification; and

•  Continual improvement – adapting 

as a business. 

Doing it better for the wider community:
HL is listed on the FTSE4Good index series, 
demonstrating our strong environmental, 
social and governance principles, having 
been independently assessed according to 
the FTSE4Good criteria. The FTSE4Good 
index measures the performance of 
companies that meet globally recognised 
standards on corporate social responsibility. 
To be included, companies must support 
human rights, have good relationships with 
various stakeholders, be making progress 
to become environmentally sustainable, 
ensure good labour standards (not only for 
their own company but for companies that 
supply them) and seek to address bribery 
and corruption.

HL is part of a network of organisations that 
has pledged to work towards a sustainable 
city with a high quality of life for all, by signing 
up to the Bristol Green Capital Partnership. 
To support creating a sustainable city, we 
source 100% of our energy from renewable 
sources. HL colleagues have the 
opportunity to volunteer in projects which 
have a positive impact on the environment, 
such as “One Tree Per Child” and the 
“Incredible Edible” project. 

United Nation Sustainable  
Development Goals
The UN Sustainable Development Goals 
(SDGs) provide a focus for how businesses, 
governments and civil society can tackle 
these challenges in order to promote a more 
sustainable future for all. They have helped 
to inform our thinking about where we can 
play a role and we contribute in different 
ways to 12 out of the 17 goals.

48

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Why have we aligned ourselves to the 
Sustainable development goals?

•  It’s the right thing to do, both for our 

clients and our colleagues;

•  It means our work in the community will 

have a greater impact; and

•  We are a part of a network of companies 
working together to do better and share 
best practice.

Find out more about how we align to the UN 
sustainability development goals on the 
CSR section of the HL website.

Greenhouse gas emissions
Since 1 October 2013, the Companies Act 
2006 (Strategic Report and Directors’ 
Report) Regulations 2013 has required all UK 
quoted companies to report on their 
greenhouse gas emissions as part of their 
annual Directors’ Report. We have reported 
on all of the emission sources required 
under the Companies Act 2006 (Strategic 
Report and Directors’ Report) Regulations 
2013. We also support the Carbon 
Disclosure project by reporting our 
CO2 emissions.

We do not have responsibility for any 
emission sources that are not included in 
our consolidated statement. Our emissions 
are calculated in line with the Greenhouse 
Gas Protocol using the 2018 emission 
factors provided by DEFRA. The Group’s 
Scope 1 and 2 emissions for the year to 30 
June 2020 are set out in the table below (as 
per 2019 ARA). Scope 1 emissions relate to 
the Group’s fugitive emissions from the 
combustion of fuel and operating activities 
and Scope 2 emissions relate to the Group’s 
electricity usage. The table also shows the 
Group’s energy usage arising from the gas 
and electricity purchased for and used in 
operating its premises.

In order to provide an intensity ratio for our 
emissions disclosure, we have calculated our 

greenhouse emissions per employee. 
The Directors believe that the number of 
employees is the best indicator for a Group 
of this size and nature for the purposes of 
this disclosure. The number of employees 
used is the average number of full-time 
equivalent employees over the 
measurement period. For the year ending 30 
June 2020 our emissions per employee 
decreased by 10%. 

Tax strategy
Integrity and good conduct are central to 
our culture and this means we aim to comply 
with both the spirit and the letter of the law 
and are committed to conducting our tax 
affairs in a clear, fair and transparent way. 
Taxes provide public revenues for 
government to meet economic and social 
objectives. Paying and collecting taxes is an 
important part of our role as a business 
responsibly operating within and 
contributing to society.

We aim to comply with all our tax filing, tax 
reporting and tax payment obligations. 
We seek to maintain an open, honest and 
positive working relationship with tax 
authorities and we do not undertake 
aggressive tax planning. Our corporation tax 
and employer’s National Insurance paid in 
respect of the year ended 30 June 2020 was 
£99.5 million (2019: £59.5 million). In addition, 
we pay other taxes such as VAT, stamp duty 
and business rates. 

Our full tax strategy is available at  
www.hl.co.uk/about-us/taxstrategy.

COVID-19 response
This year, on a previously unprecedented 
scale, the world has had to deal with the 
issues from the COVID-19 crisis. Like so 
many others we have felt the need and a 
real desire from within the business to help 
where we can. Our response to the crisis 
has focused on three areas: our colleagues, 
our clients, and our community. 

Emissions from:
Scope 1 – Combustion of fuel 
and operation of facilities

Scope 2 – Purchased energy 
for own use

Tonnes of CO2e per average 
full-time equivalent employee

Energy used (MWh)

Tonnes of CO2e

Current
 reporting
 year
 2019-2020

Comparison
 year
 2018-2019

1001.7

992.1

827.7

1.14

4,985

1,009.6

1.27

4,948

Change

+1%

-18%

-10%

+1%

Our colleagues
Our colleagues provide essential services 
to over 1.4 million clients. We look after their 
investments, pensions, and savings. At times 
like these, clients need our support to be able 
to access our service, to move money in and 
out of their account, and to manage the 
investments they hold with us. In line with 
government guidance, we’ve had to make 
some big changes to the way we deliver those 
services. A working from home initiative has 
been rolled out, allowing us to best protect 
the health of our colleagues and their families. 
We’ve also introduced a number of other 
initiatives to support our colleagues in looking 
after their families’ physical, mental, financial, 
and social well-being.

HL has not sought any government 
assistance, nor have we furloughed any 
employees or enacted any redundancy 
programmes. Such schemes and government 
assistance we believe should be reserved for 
those businesses in genuine need. 

We believe that continuing to provide our 
colleagues with a stable job and secure 
source of income is one of the best ways 
that we can help them and their families at 
this difficult time and in turn that will help in 
delivering a continued excellent service for 
our clients. 

Our clients
Whilst we’ve had to adapt to a new way 
of working, some things haven’t changed. 
The security of our service and protecting 
our clients’ assets and data is our top priority. 
We have the right people, technology, and 
control framework in place to ensure that this 
continues in spite of the shift to our new 
configuration of working. Actions include:

•  Made managing accounts online easier, 
by improving how clients add/withdraw 
money from their accounts;

•  Produced more research updates to 

support investors, including an in-depth 
analysis of each major investment sector 
and our experts’ research and guidance 
on what to do during periods of market 
volatility;

•  Updated our guidance and emailed all 
clients to make them aware of the 
heightened risk of scams;

•  Posted our most helpful reads to clients 

that don’t have online access;

•  Increased the number of people on our 

phone lines for those that can’t self-serve 
online and need to speak to us; and

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49

Strategic reportGovernanceFinancial statementsOther informationCORPORATE SOCIAL RESPONSIBILITY
BUILDING A LIFELONG SUSTAINABLE AND RESPONSIBLE BUSINESS

•  Prioritised our services in line with what’s 

most important to our clients.

Our community
Whilst the business has focused on 
providing the help and support our clients 
and colleagues need through this period of 
extended uncertainty, our charitable arm, 
The Hargreaves Lansdown Charitable 
Foundation, has also stepped up its support 
through the crisis. 

This has included maintaining our support 
for our existing partner charity, Help 
Bristol’s Homeless, whilst also setting up a 
COVID-19 relief appeal to support our local 
NHS charities. 

What have we done so far?

•  Re-directed the office fruit delivery to 
Feed Bristol’s Homeless, via the Bristol 
Sport Foundation, to support their 
community efforts;

•  Made a donation to the NHS Nightingale 
Hospital Bristol, to help build a canteen 
and rest area for staff;

•  Made a donation to FareShare to ensure 
vulnerable people still have access to 
food and that children continue to receive 
their free school meals; and

•  Offered volunteering and funding 
support for Bristol Learning City’s 
‘Doorstep Library’ initiative which 
provides books, pens and paper to 
disadvantaged families.

Our colleagues have supported these 
initiatives through various fundraising 
activities, donating via JustGiving, and 
through Payroll Giving. To boost our 
colleagues’ fundraising efforts, HL has 
committed to double match donations 
colleagues make directly from their salary. 
This has been popular and is a testament to 
the HL culture. 

Money raised will be split between Above 
and Beyond, the charity behind Bristol’s City 
hospitals, and Southmead Hospital, which 
has one of the busiest ICUs in the country.

We have also seconded five HL colleagues 
to the Local Enterprise Partnership to aid in 
the Regional Recovery Taskforce. The 
purpose of the West of England Regional 
Recovery Taskforce is to support the 
recovery of the communities, businesses 
and public services of the West of England 
following COVID-19 by addressing adverse 
impacts and to drive economic recovery 
that reflects our priorities of clean and 
inclusive growth.

Sustainable development goals

At times like these, 
clients need our 
support to be able 
to access our 
service, to move 
money in and out of 
their account, and 
to manage the 
investments they 
hold with us. 

1.4M 

Our colleagues provide 
essential services to over 
1.4 million clients.

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Governance

Financial statements

Other information

PUTTING
CLIENTS

 FIRST

Client focus

We wanted to better understand 
how people find investments 
and make investment decisions. 
We turned to our clients and 
listened to over 8,000 through 
focus groups, surveys, and 
telephone interviews.

Clients were unsure how 
certain funds made it onto our 
fund list. So we improved the 
transparency of our research 
and fund selection process. 
Clients wanted to ensure 
their portfolios were diverse, 

so we have offered additional 
guidance on how a fund can fit 
into a portfolio.

Clients told us they wanted a 
wider range of ethical funds, so 
we broadened our range and 
introduced more passive and 
ESG options.

Clients expressed that charges 
were a key part of their search 
criteria, so we have made it easy 
to compare a fund’s charges 
against its peers.

The Wealth Shortlist and 
Fund Finder tools have been 
developed through listening to 
our clients. We put the clients 
first, we do it better, and we 
make it easy.

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51

Strategic report 
NON-FINANCIAL INFORMATION STATEMENT

A WIDE RANGE OF 
STAKEHOLDERS 

As a FTSE 100-listed business, we have an important responsibility to contribute to the communities around us and the wider economy. 

We focus on driving high levels of corporate responsibility, governance and sustainability and look to engage with a wide range of 
stakeholders in order to help create value for all. This section of the Strategic Report constitutes the Group’s Non-Financial Information 
Statement for the purposes of sections 414CA and 414CB of the Companies Act 2006. The information listed is incorporated by reference. 

Reporting requirement Policies and standards which govern our approach

Environmental 
matters

Employees

Social

Respect for 
human rights

Anti-corruption 
and anti-bribery

Our report on Corporate Social Responsibility sets out our approach and policy 
in respect of the environment, sustainability and climate change and provides 
examples of the action we are taking to promote energy efficiency and reduce 
waste. It also provides details of our energy consumption and greenhouse gas 
emissions.
Our people strategy aims to motivate and inspire colleagues to reach their full 
potential and our people policies are in place to attract and promote an inclusive, 
diverse and healthy workforce. 

Our report on Corporate Social Responsibility sets out our approach and the 
policies that support it. This includes how we aim to attract and retain 
outstanding people, our commitment to personal development of colleagues 
to expand our talent pipeline, and how we engage with colleagues and support 
their wellbeing.

We are committed to building a diverse workforce at all levels and creating an 
inclusive culture for all. Our report on Corporate Social Responsibility sets out 
how we are doing this, and further information on our policies to promote 
diversity and inclusion can be found in the Nomination Committee Report.
Our report on Corporate Social Responsibility provides details of our approach 
to supporting our community. There you can read more on our approach and 
the policies, schemes and initiatives that support it. You can also find 
information on how our tax strategy supports our role as a business responsibly 
operating in and contributing to society.
We are committed to supporting the rights of individuals and our people policies 
promote and support the protection of the rights of our colleagues. We have a 
zero tolerance approach to slavery and human trafficking of any kind within our 
business operations and supply chain. You can read more on our approach and the 
policies in place to support it in our report on Corporate Social Responsibility.
We have a full suite of policies and procedures in place to guard against financial 
crime, including bribery and corruption, money laundering and terrorist financing, 
market abuse and fraud. You can read more about our approach and the policies in 
place to support it in our report on Corporate Social Responsibility.

Where you can find out more

The environment, 
sustainability and climate 
change and Greenhouse gas 
emissions pages 47 to 49.

Employees and COVID-19 
Response pages 41 to 45 
and 49.

Nomination Committee 
Report page 101.

Community, Tax Strategy and 
COVID-19 Response pages 46 
and 49 to 50.

Employees and Human Rights 
pages 41 to 45.

Anti-bribery and corruption 
page 45.

Additional information

Description of principal risks and impact of 
business activity
Description of the business model
Non-financial key performance indicators

Principal risks and uncertainties, conduct risk (client outcomes) and 
operational risk (financial crime)
Business model
Strategy and KPIs

Page

25 to 29
4 to 5
18 to 20

The Strategic report was approved by the Board of Directors and signed on its behalf by:

Chris Hill
Chief Executive Officer

52

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Strategic report

Governance

Financial statements

Other information

GOVERNANCE

Chair’s Introduction 
Board of Directors
Corporate Governance Report 
Audit Committee Report 
Directors’ Remuneration Report 
Nomination Committee Report 
Risk Committee Report 
Directors’ Report 
Section 172 Statement
Statement of Directors’ Responsibilities 

54
56
59
67
73
99
105
109
113
116

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53

CHAIR’S INTRODUCTION TO CORPORATE GOVERNANCE

RETAINING FOCUS  
ON OUR VALUES

We are committed to delivering 
strong corporate governance and 
creating sustainable value for our 
stakeholders. 

Deanna Oppenheimer
Chair

As at the date of this report, the Board’s Nomination Committee 
is in the advanced stages of recruiting up to two additional 
independent Non-Executive Directors, with the aim of building 
resilience into and aligning the Board’s skillset to the future 
strategic needs of the Group’s business. The recommendations 
of the Hampton-Alexander and Parker reviews are being closely 
considered as part of the recruitment process, and we hope to 
be in a position to announce the outcome early in the new financial 
year. You can read more in the Nomination Committee Report 
on pages 99 to 104.

As announced in August 2019, Jayne Styles stepped down 
from the Board on 10 October 2019, having spent four years as 
a Non-Executive Director of the Company. I would like to reiterate, 
on behalf of the Board, our gratitude to Jayne for her dedication 
and contribution to the Group during her tenure with us. 

The Code lists service on the Board of more than nine years as being 
a factor to take into account when assessing the independence of 
Non-Executive Directors. Having first been appointed to the Board 
in October 2011, Stephen Robertson has therefore decided that he 
will not be seeking re-election at this year’s AGM. Stephen has made 
an enormous contribution to the Group during his time with us, 
bringing considerable client experience as well as good humour and 
sharp insights to Board discussions. He leaves with our thanks and 
best wishes for the future. 

Fiona Clutterbuck has also decided to step down from the Board 
and will not be seeking re-election at this year’s AGM. As Chair of 
the Remuneration Committee, Fiona has made an invaluable 
contribution in overseeing improvements in the process and 
structure for remuneration at all levels throughout the organisation. 
I would like to thank her for her hard work and dedication and wish 
her well for the future.

I am pleased to introduce our Corporate Governance Report, 
which sets out how the Group’s governance framework supports 
and promotes its long-term success, and provides an overview of 
the activities of the Board and its Committees during the period 
under review. 

This year is the first in which we have been required to apply and 
report on the 2018 UK Corporate Governance Code (the Code). 
We support the changes introduced by the new Code, in particular 
the increased focus on our culture and strengthening the voice 
and engagement of our people. 

The output of our recent internal culture audit combined with 
increased engagement with colleagues has identified opportunities 
for future development as we continue our work on embedding our 
core values and culture. You can read more about the evolution of 
our culture on page 59 of the Corporate Governance Report and 
on pages 38 to 51 of the Strategic Report.  

Our Compliance Statement confirms our compliance with the 
Code during the period under review. You can read more about 
how we have applied its principles throughout our Corporate 
Governance Report.

Board changes
The Board welcomed John Troiano as a new independent Non-
Executive Director during the period under review. John was 
formally appointed on 1 January 2020 and brings significant 
experience in investment and asset management having spent 
38 years with Schroders, including roles in investment research and 
analysis, as well as fund management and distribution. In addition 
to his appointment to the Board, John was also appointed as a 
member of the Board’s Risk Committee, and as an independent 
Non-Executive director of Hargreaves Lansdown Fund Managers 
Ltd, a principal operating subsidiary of the Group that manages 
the HL Multi-Manager and Select fund ranges. We are delighted to 
have John working with us. The expertise he brings to each of his 
appointments reflects the Group’s ongoing focus on ensuring 
strong governance and he has already made valuable contributions 
to the development of the Group’s approach to investment 
oversight and strategy.

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COMPLIANCE STATEMENT

A revised version of the UK Corporate Governance Code (the 
Code) was published by the FRC in July 2018, and has been 
applied by the Company for the first time during the period 
under review. The Code sets out the standards of good 
practice in relation to how the Company should be governed, 
and can be found on the FRC’s website at www.frc.org.uk.

The Board is satisfied that the Company has complied in 
full with the provisions of the Code throughout the period 
under review.

The Corporate Governance Report provides details of the 
Company’s corporate governance framework and how it has 
applied the principles set out in the Code.

Stakeholder engagement
We continue to recognise the importance of engaging with and 
considering the interests of our stakeholders in promoting the 
Group’s long-term success. 

In the period under review we have continued to engage 
with and listen to our colleagues through a series of initiatives 
including our workforce advisory panel, the HL Colleague 
Forum, regular colleague surveys and a coordinated internal 
communications programme. 

You can read more about how the Directors have had regard to the 
interests of our colleagues and our other key stakeholders within 
the context of promoting the success of the Company in our 
Section 172 Statement on pages 113 to 115.

Deanna Oppenheimer
Chair

6 August 2020

Diversity
It is widely accepted that greater diversity within a business drives 
better business performance and we strongly believe that building 
a diverse and inclusive workforce is good for the Group’s clients, 
its business and its people.

You can read more about our approach to building diversity and 
inclusion across our workforce and the initiatives that support it 
on pages 41 to 43 of the Strategic Report.  

The Group’s diversity policy for Board appointments supports 
the recommendations of the Hampton-Alexander Review for 33% 
female representation on the Board by the end of 2020, and of the 
Parker Review for at least one Director from an ethnic minority 
background by the end of 2021. You can read more about the policy 
and the importance we place on diversity in the recruitment of 
Non-Executive Directors on page 102 of the Nomination 
Committee Report.

In relation to gender diversity, 33% of our Board are currently women. 

Governance framework
Following an in-depth review of the Group’s governance framework 
last year, the Group has implemented a number of improvements 
to better define responsibilities, improve executive challenge and 
oversight, and ensure that decisions and oversight take place at 
an appropriate level. 

During the period under review, this has included: 

•  An increased emphasis on the roles of the boards of the 

Group’s principal operating subsidiaries and the framework 
that supports them;

•  The reassignment of the responsibilities of the old Board 

Investment Committee to the boards of the Group’s regulated 
operating subsidiaries to promote the focused oversight 
of investment decision making within their respective 
businesses; and

•  The establishment of a Conflicts Committee to provide 

focused oversight of improvements to the Group’s framework 
for identifying and managing conflicts of interest.

In response to the COVID-19 pandemic, the Board has also 
supported the establishment of a dedicated Crisis Management 
Committee with delegated responsibility to ensure action can 
be taken quickly and effectively in response to the operational 
challenges posed. The Board also supported consequential 
changes to the operation of governance forums elsewhere in 
the Group’s framework to promote efficiency and flexibility whilst 
ensuring continued adherence to good governance practices.

Senior Managers & Certification Regime (SMCR)
We support the objectives of SMCR to clarify senior manager 
responsibility and accountability and improve the culture across 
the financial services industry. 

The changes to our governance framework have been made in 
conjunction with, and complement, the implementation of SMCR 
in our principal operating subsidiaries. The focus of the regime in 
driving better conduct aligns with our continued work on culture and 
embedding our values throughout our business. You can read more 
on page 62 of the Corporate Governance Report.

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55

Financial statementsOther informationGovernanceStrategic reportBOARD OF DIRECTORS

Chair

Executive Directors

Deanna Oppenheimer
Chair and Non-Executive 
Director

Appointed to the board
February 2018

Skills and experience
Deanna has extensive board level 
governance and leadership experience in 
both public and private financial services 
business having worked in the industry for 
over 35 years at executive and non-executive 
level. Her rich executive experience includes, 
amongst other things, the transformation of 
the retail banking division at Barclays. She 
has also served as a Non-Executive Director 
at AXA Group, Worldpay, NCR Corporation 
and Tesco Bank. Deanna is founder of 
CameoWorks, a consumer focused boutique 
advisory firm which works with fintech 
businesses and other technology disrupters. 
Deanna is a member of the 30% Club.

Committee membership
Nomination Committee (Chair)

Remuneration Committee 

Chris Hill
Chief Executive Officer

Philip Johnson
Chief Financial Officer

Appointed to the board
February 2016 (Chief Financial Officer from 
February 2016 to September 2016, Deputy 
Chief Executive Officer from October 2016 
to April 2017 and Chief Executive Officer 
since April 2017)

Skills and experience
Chris has considerable strategic, leadership 
and operational skills and experience from 
a number of business sectors. He has 
extensive finance and accounting 
experience having joined the Group initially 
as Chief Financial Officer and then moving 
in quick succession to the position of Chief 
Executive Officer. Prior to joining Hargreaves 
Lansdown he was Chief Financial Officer at 
IG Group Holdings plc and prior to that Chief 
Financial Officer at Travelex. Chris qualified 
as a chartered accountant at Arthur 
Andersen and is an associate member 
of the Association of Corporate Treasurers. 
He is a member of the 30% Club. 

Appointed to the board
April 2017

Skills and experience
Philip is an experienced financial services 
Chief Financial Officer. He has a wealth of 
experience in capital management, risk and 
controls and has a good track record in 
strategic operational execution. Philip was 
previously Chief Financial Officer of Jupiter 
Fund Management plc for seven years and 
prior to that Group Finance Director of M&G 
Limited for over five years. Philip qualified 
as a chartered accountant with Coopers 
and Lybrand. 

Committee membership
None 

Other current appointments
None

Other current appointments
Senior Independent Director of Tesco plc

Committee membership
None 

Non-Executive Director of Whitbread plc

Other current appointments
Member of the FCA Practitioner Panel

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Senior Independent 
Director

Non-Executive Directors

Shirley Garrood
Senior Independent 
Director

Fiona Clutterbuck
Independent  
Non-Executive Director

Dan Olley
Independent  
Non-Executive Director

Appointed to the board
October 2013

Appointed to the board
September 2017

Appointed to the board
June 2019

Skills and experience
Shirley has extensive and relevant 
Executive and Non-Executive financial 
services experience. A chartered 
accountant, she served as Chief Financial 
Officer and Chief Operating Officer at 
Henderson Group plc and as an Executive 
Director at Morley Fund Management 
(Aviva). She also has broad experience 
as a Non-Executive Director, chairing 
committees of esure Group plc and the 
Peabody Trust, a G15 housing association. 

Committee membership
Risk Committee (Chair)

Nomination Committee

Remuneration Committee 

Other current appointments
Non-Executive Director and Chair of the 
Audit and Risk Committee of the BBC Board

Independent Non-Executive Member 
of the Deloitte UK Oversight Board, 
with responsibility for external audit only

Skills and experience
Fiona is a qualified barrister with extensive 
corporate finance experience. During her 
career, Fiona has held the positions of Head 
of Strategy and Corporate Development 
at Phoenix Group, Managing Director and 
Head of Financial Institutions Advisory at 
ABN AMRO Investment Bank, Managing 
Director and Global Co-Head of Financial 
Institutions Group at HSBC Investment 
Bank and was a Director at Hill Samuel Bank 
Limited. She was also a Non-Executive 
Director at W.S. Atkins until its acquisition 
in July 2017.

Committee membership
Remuneration Committee (Chair)

Audit Committee

Risk Committee

Nomination Committee 

Other current appointments
Non-Executive Chair of the Board and 
Nomination Committee of Paragon Banking 
Group plc

Non-Executive Director of Sampo plc

Skills and experience
Dan is a seasoned senior technology 
leader with a track record of driving digital 
transformations in established businesses, 
including financial services, insurance, 
business information solutions, research 
and healthcare. He has a strong digital 
technology background and brings a 
problem solving and analytical skillset, 
along with experience of successfully 
implementing advanced technologies to 
drive both revenue growth and operational 
process efficiency and optimisation.

Committee membership
Risk Committee 

Remuneration Committee

Other current appointments
Executive Vice President and CTO at 
Elsevier, a division of RELX, the FTSE 100 
information-based analytics company

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Financial statementsOther informationGovernanceStrategic reportBOARD OF DIRECTORS

Non-Executive Directors

Roger Perkin
Independent  
Non-Executive Director

Stephen Robertson
Independent  
Non-Executive Director

John Troiano
Independent  
Non-Executive Director

Appointed to the board
September 2017

Appointed to the board
October 2011

Appointed to the board
January 2020

Skills and experience
Stephen has broad marketing and digital 
skills and experience derived from a career 
in the retail sector, serving 15 years on the 
boards of major UK retailers and then as 
Director General of the British Retail 
Consortium. Stephen has a keen interest 
in the client experience and has well-honed 
people skills.

Committee membership
Audit Committee

Risk Committee

Remuneration Committee 

Other current appointments
Non-Executive Director of 
Timpson Group plc

Chair of Bristol Energy Ltd

Skills and experience
John has significant investment and asset 
management experience. John has spent 
38 years at Schroders in a wide range of 
roles including investment research and 
analysis, fund management, and has worked 
across both retail and institutional channels. 
Most recently, as Head of Distribution, he 
was responsible for the design and 
implementation of business strategy 
globally and the oversight of sales and 
client service activities.

Committee membership
Risk Committee 

Other current appointments
Independent Non-Executive Director of 
Hargreaves Lansdown Fund Managers Ltd, 
the Group’s fund management arm

Skills and experience
Roger is a qualified accountant with recent 
and relevant financial experience and 
competence in accounting and audit, as well 
as extensive financial services experience. 
He is a former partner of Ernst & Young, 
and has previously been a Non-Executive 
Director at Evolution Group plc, Friends Life 
Ltd, Nationwide Building Society and Electra 
Private Equity plc. Roger has served on 
a number of different boards and their 
committees, including chairing the Audit 
Committee at Evolution Group plc and 
Nationwide Building Society, where he also 
served as the Senior Independent Director.

Committee membership
Audit Committee (Chair)

Risk Committee

Nomination Committee 

Other current appointments
Non-Executive Director and Chair of 
the Audit Committee at TP ICAP plc

Non-Executive Director and Chair of the 
Audit Committee at AIB Group (UK) plc

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CORPORATE GOVERNANCE REPORT

PROMOTING THE SUSTAINABLE 
SUCCESS OF THE GROUP

The Board is responsible for promoting the sustainable success of 
the Group, generating value for the Company’s shareholders over 
the long-term, and contributing to wider society by building strong 
and lasting relationships with its other stakeholders. 

Board Leadership and Company Purpose
The Board sets the Group’s purpose, values and strategy, and 
is responsible for developing and overseeing its framework of 
governance, risk management and internal controls to ensure 
that its business is managed effectively in an environment that 
promotes and safeguards its future success.

You can read more about the Board’s role in setting and monitoring 
the Group’s strategic priorities on page 62 of this report and in 
the Group’s Section 172 Statement on pages 113 to 115. You 
can read more about how the Board has considered the Group’s 
opportunities and risks, the sustainability of its business model, 
and how governance around the Group’s risk management 
framework contributes to the delivery of its strategic objectives, 
on pages 22 to 29 of the Strategic Report. 

The Board also plays a key role in setting the Group’s culture and 
monitoring how it is being embedded to ensure alignment with 
the Group’s business priorities. During the period under review the 
Board approved an action plan to capitalise on the opportunities to 
develop the Group’s culture identified following an internal culture 
audit and feedback from colleagues. Key initiatives include the 
development of a code of conduct setting out behavioural 
expectations for colleagues that align to the SMCR conduct 
rules, more accessible and effective communication of the 
Group’s strategy and vision to create a clearer sense of purpose 
and common goals, improvements to the KPIs used to oversee 
culture and leadership capabilities, and reviewing and updating 
colleague development programmes and performance 
management frameworks. 

The recent implementation of SMCR and improvements to the 
Group’s governance framework also contribute to developing the 
Group’s culture by promoting greater clarity on responsibilities 
and accountability and better decision making processes within 
the organisation.

You can read more about the Group’s values and how the Group’s 
approach to investing in and rewarding its workforce aligns to those 
values on pages 38 to 51 of the Strategic Report. 

Engagement with stakeholders
The Board recognises that active engagement with the 
Company’s key stakeholders is fundamental to promoting 
the Group’s long-term success. 

Details of how the Group engages with its key stakeholders can be 
found on pages 30 to 31 of the Strategic Report, and information 
on how stakeholder interests have been considered in Board 
discussions and decision making can be found in the Group’s 
Section 172 Statement on pages 113 to 115.

Investor relations
The Board recognises the importance of maintaining good 
communication with the Company’s shareholders and there 
is a comprehensive investor relations programme in place to 
ensure effective engagement.

The Chief Executive Officer, Chief Financial Officer and Head 
of Investor Relations regularly meet with the Company’s major 
shareholders to discuss performance and strategy. This includes 
a series of investor roadshows following the release of the Group’s 
interim and full year results, and meetings throughout the year with 
existing and prospective investors both one-on-one and in groups 
at investor conferences. 

The Chair meets with the Company’s major shareholders 
throughout the year to discuss governance matters and the 
Senior Independent Director, Head of Investor Relations and Group 
Company Secretary are also available to major shareholders who 
wish to raise questions, queries or concerns. The Committee Chairs 
are available to meet with shareholders to discuss matters relevant 
to their roles.

The outcome of interactions with the Company’s shareholders are 
regularly fed back to the Board to ensure that, as a whole, it has a 
clear understanding of shareholder views. To provide further 
perspective, analyst and broker briefings are regularly provided to 
the Board. This includes insights into investor sentiment following 
the release of the Group’s interim and final results.

The Group has a programme of communication to the Company’s 
wider shareholder base and the market centred around its financial 
reporting calendar. The Investor Relations pages of the Group’s 
website at www.hl.co.uk/investor-relations contain a variety 
of online content for shareholders, including presentations, key 
financial data and other shareholder news and business insights.

The Board also considers the Report and Financial Statements to 
be an important medium for communicating with the Company’s 
shareholders. The Board aims to use the narrative sections to 
provide detailed reviews of the Group’s business and its future 
development in an engaging way that is accessible to all. Similarly, 
the Company’s AGM is usually used as an opportunity to engage 
directly with shareholders and share with them the Board’s review 
of performance and its vision for the future. Given the challenges 
posed by the ongoing COVID-19 pandemic and the restrictions 
on public gatherings, as at the date of this report the Board is 
considering all options as to what format this year’s AGM will take. 
Further details will be set out in the Notice of AGM that will be 
circulated ahead of the meeting.

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Withdrawal of resolution at AGM 
Following engagement with a significant shareholder leading up 
to last year’s AGM, the Board took the decision to withdraw the 
proposed resolution to obtain precautionary approval from 
shareholders to make political donations and incur political 
expenditure, within defined minimal limits, should any such 
expenditure (as defined by the Companies Act 2006) be made in 
the normal course of business. At the time, the Board noted that 
seeking this approval is standard for FTSE 100 companies, and there 
was and remains no intention for the Company to make any political 
donations or incur political expenditure. 

However, the Board recognises that the withdrawal of a resolution 
is rare and has continued to consider the position and engage 
with shareholders on this matter as part of wider conversations 
around governance. 

Colleagues
The Board believes that the Group’s people are key to its long-term 
success. It ensures that the Group’s people policies and practices 
promote its values to support that success. Further information 
on the Group’s people strategy and the policies and procedures 
in place to achieve its aims, including the Group’s approach 
to investing in and rewarding its workforce, can be found on 
pages 41 to 45 of the Strategic Report. 

The Board also recognises the importance of engaging with the 
Group’s workforce for the long-term success of the business. 
The HL Colleague Forum was set up in January 2019 as a formal 
workforce advisory panel to create a direct link between colleagues 
and the Board on matters of strategic importance. You can read 
more on pages 75 and 87.

Further insight is obtained on colleague views through the Group’s 
annual colleague survey, and half yearly pulse surveys. In response 
to the challenges of the COVID-19 pandemic, the views of 
colleagues have been sought on a more regular basis via additional 
pulse surveys, in order to ensure the Board and senior management 
are aware of the challenges colleagues are facing and how working 
practices can be improved. 

Further information on how the Group engages with and considers 
the views of colleagues can be found on pages 31 and 44 to 45 
of the Strategic Report and in the Section 172 Statement on 
pages 113 to 115.

The Board believes in creating a culture of openness and colleagues 
are encouraged to share their views, ideas and work experiences. 
Similarly, colleagues are encouraged to raise any concerns in 
confidence, and the Group has a formal policy on whistleblowing 
to ensure colleagues who do speak out are protected. Further 
information can be found on page 71 of the Audit Committee Report. 

Conflicts of interest
The Board takes action to identify and manage any conflicts of 
interest that arise to ensure that the interests of the Company’s 
shareholders as a whole are protected. 

All Directors have a duty to avoid situations that may give rise to 
conflicts of interest. Directors are responsible for notifying the 
Chair and the Group Company Secretary as soon as they become 
aware of any actual or potential conflict. The Company’s Articles 
of Association permit the Board to consider and authorise any 
situations where a Director has an actual or potential conflict, 
and a formal procedure is in place for considering, recording and, if 
appropriate, authorising conflict situations. Conflicts of interest are 
included as a standing agenda item at each Board and Committee 
meeting, and in determining whether to authorise an actual or 
potential conflict, the Board will take into account the specific 
circumstances and whether to impose conditions on the Director 
in the interests of the Company. 

Governance framework
The Board operates within a formal schedule of matters reserved, 
with certain responsibilities being delegated to its permanent 
Committees. Details of matters reserved for the Board can be 
found on page 61. The detailed responsibilities of the Board’s 
Nomination, Audit, Risk and Remuneration Committees, along with 
an overview of how they have discharged those responsibilities in 
the period under review, can be found in the Committee reports 
on pages 67 to 108. The Chair of each of the Committees reports 
to the Board at each meeting on its activities since the previous 
meeting, and the Board keeps under review the terms of reference 
of each to ensure it is continuing to operate effectively.

Responsibility for matters that are not specifically reserved to 
the Board is delegated to the Chief Executive Officer. This 
includes oversight of the Group’s performance, delivery against 
the strategy approved by the Board, and the effective management 
of day-to-day operations within the governance, risk and internal 
control frameworks it has developed. The Chief Executive Officer 
has established the Group Executive Committee to assist him in 
discharging these responsibilities. During the period under review, 
the Chief Executive Officer has also established the Conflicts 
Committee to oversee improvements to the Group’s framework 
for identifying, mitigating and protecting against conflicts of 
interest, and to ensure appropriate measures are in place to 
mitigate conflicts of interests between the Group’s principal 
operating subsidiaries and between the Group and its clients. 
Details of the roles and responsibilities of the participants in the 
Company’s governance framework can be found on page 61.

The Group’s principal operating subsidiaries carry out its business 
of providing regulated financial products and services. The boards 
of the principal operating subsidiaries are predominantly comprised 
of various members of the Group Executive Committee, with 
independent Non-Executive directors also sitting on the board of 
Hargreaves Lansdown Fund Managers Ltd in line with regulatory 
requirements. Each board is responsible for ensuring that its 
business is operated in accordance with relevant legal and 
regulatory requirements, within the framework of the strategy, 
culture and policies determined by the Board. The subsidiary boards 
are assisted by committees constituted to assist in the day-to-day 
management and oversight of their businesses, including a CASS 
Committee to oversee the protection of client assets, and 
investment committees to oversee investment decision making 
and compliance with internal investment-related processes.

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 Governance framework

Hargreaves Lansdown plc Board

Schedule of matters reserved:
•  Approval of the Group’s strategic aims and objectives
•  Setting the Group’s values and standards
•  Approval of the Group’s purpose and ensuring that its 

purpose, values and strategy are aligned with its culture

•  Approval of annual operating and capital expenditure budgets
•  Overseeing the Group’s operations and management
•  Ensuring the maintenance of a sound system of internal 

controls and risk management

•  Approval of the Group’s annual report and accounts and 

interim financial statements

•  Approval of the Company’s dividend policy and payments
•  Approval of major capital projects
•  Approval of communications to the Company’s shareholders
•  Ensuring adequate succession planning, agreeing Board 
appointments and the appointment or removal of the 
Company Secretary

•  Reviewing performance in light of strategic aims and objectives

•  Determining remuneration policy for Executive Directors

Audit  
Committee
•  Monitors the integrity 

of the Group’s 
financial reporting

•  Monitors the adequacy 
and effectiveness of the 
Group’s internal controls

•  Oversees the Group’s 
relationship with its 
external auditor and the 
effectiveness of the 
Internal Audit function

Nomination  
Committee
•  Monitors the 

composition of the 
Board to ensure it 
remains appropriate

•  Recommends 

appointments to 
the Board and 
its Committees

•  Conducts succession 
planning for the Board 
and senior management

•  Oversees the annual 
evaluation of the 
Board’s effectiveness

Remuneration 
Committee
•  Oversees and keeps 
under review the 
remuneration policies 
for Executive Directors, 
Material Risk Takers and 
colleagues generally

•  Determines total 
remuneration for 
Executive Directors, 
senior management and 
Material Risk Takers, and 
associated targets for 
performance related pay

Risk 
Committee
•  Reviews and advises 

the Board on changes 
to the Group’s risk 
appetite, risk profile 
and future risk strategy

•  Monitors the 

effectiveness and 
improvements being 
made to the Group’s risk 
management framework
•  Oversees the delivery of 

the Group’s ICAAP

Chief Executive Officer
Responsible for executive leadership of the Group in accordance with Board-approved strategic objectives

Group Executive Committee
Established by the Chief Executive Officer to help him discharge his duties

Product Governance  
Committee
•  Oversees product 

governance 
arrangements for 
products and services 
manufactured or 
distributed by the Group

•  Oversees the Group’s 

client proposition
•  Oversees the policy 

for admitting financial 
instruments to 
the Group’s 
investment platform

Executive Risk 
Committee
•  Oversees and advises 
on the Group’s risk 
profile and changes to it 
by reference to the 
principal risks

•  Advises on the Group’s 
current risk exposures, 
future risk strategy and 
operational resilience

•  Oversees capital 

adequacy activity under 
the ICAAP regime

Reward Governance  
Committee
•  Oversees and reviews 
proposals for and 
changes to the Group’s 
incentive schemes for 
individuals below 
director role level

•  Reviews and oversees 
the list of Material 
Risk Takers

•  Assists with the risk 

adjustment process for 
the Group’s variable 
incentive schemes

Conflicts Committee
•  Maintains and oversees 
the Group’s policy and 
framework for the 
identification and 
management of 
conflicts of interest 
within the Group
•  Reviews subsisting 
conflicts of interest 
within the Group and 
the sufficiency of 
mitigating measures
•  Determines appropriate 
action where material 
conflicts arise

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Senior Managers & Certification Regime (SMCR)
During the period under review, the Group’s principal 
operating subsidiaries that are subject to the SMCR regime 
took the action necessary to implement and meet their respective 
regulatory obligations ahead of the regime coming into force on 
9 December 2019. 

Under the regime, Hargreaves Lansdown Asset Management 
Limited is an ‘enhanced’ firm, with Hargreaves Lansdown Fund 
Managers Ltd and Hargreaves Lansdown Advisory Services 
Limited being ‘core’ firms.

As part of the implementation, the colleague population subject 
to the regime was identified and reviewed. Those falling within 
the senior managers regime were formally allocated prescribed 
responsibilities, and their roles and responsibilities clearly 
documented in statements of responsibility. A reasonable steps 
framework has also been developed for all senior managers to 
document the measures taken to manage their responsibilities 
effectively. Colleagues within the scope of the certification regime 
were identified, and assessments carried out to certify that they 
are fit and proper to perform their roles.

The Group will continue to embed the regime within its culture 
and governance framework, including the conduct rules that will 
apply to the majority of remaining colleagues when they come 
into force in the next financial year.

Board allocation of time and key Board activities
The Board devoted a significant amount of time during the period 
under review to overseeing the Group’s business performance and 
the action being taken in pursuit of its strategic objectives. This 
has included regular updates from the Chief Executive Officer on 
business performance and progress of strategic initiatives, deep 
dives into areas of strategic importance, and the review and 
approval of the Group’s annual operating plan.

The COVID-19 pandemic has naturally had a significant impact 
on the Group’s operations in the latter part of the period under 
review, and the Board has overseen and supported the action 
taken by the Group’s Executive management in response to the 
pandemic, as well as receiving updates on the resilience of the 
business to continue to operate and service the Group’s clients 
in extraordinary times.

The Board also received regular updates on the Group’s continued 
response to the suspension of, and subsequent decision by Link 
Asset Services to wind up, the LF Equity Income Fund (formerly 
Woodford Equity Income Fund). The Group’s priority continues to 
be ensuring that clients affected are supported and kept informed 
of developments. In response to this event, the Board has overseen 
and supported the review and implementation of improvements to 
the governance framework around the Group’s investment-related 
decision making, as well as improvements to policies and processes 
in support of the launch of the Group’s updated fund best buy list, 
the Wealth Shortlist, in June 2020.

The following chart illustrates the time spent by the Board on 
matters within the categories stated.

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Overview of activities during the financial year

9%
Risk, incl COVID-19 
and ICAAP

16%
Standard items
incl. updates from 
Remuneration 
and Nomination 
Committees

19%
Finance, reporting 
and audit

36%
Business
performance 
and strategy

20%
Governance and regulatory

Other key matters considered by the Board during the period under 
review include:

•  Business performance, through regular updates from the 

Chief Executive Officer;

•  Progress against strategic initiatives, via the Chief Executive 

Officer’s regular business priorities updates;

•  Deep dives into the Group’s transformation programme, 

marketing, employee engagement and culture, and cyber security;

•  Financial performance and investor relations, via the Chief 

Financial Officer’s regular updates;

•  The Group’s liquidity and capital adequacy, and the approval 

of its 2019 ICAAP;

•  Approval of the Group’s three year operating plan;

•  Continued embedding of, and improvements to, the Group’s risk 
management framework and approval of its updated risk appetite 
statement;

•  Improvements to the Group’s system of internal controls;

•  The Group’s implementation of the SMCR regime;

•  Approval of updates to the Group’s key policies, including 

conflicts of interest and Board diversity; and

•  Progress of recommended actions from the annual evaluations 

of Board performance, including further embedding best practice 
and developing the resilience and expertise of the Board.

Division of responsibilities
The Board recognises the importance of a clear division of 
responsibilities between Executive and Non-Executive roles, and in 
particular a clear delineation of the Chair’s responsibility to run the 
Board and the Chief Executive Officer’s responsibility for running 
the Group’s business. The roles of Chair, Chief Executive Officer 
and Senior Independent Director are clearly defined and have been 
approved by the Board.

Role of the Chair
The Chair, Deanna Oppenheimer, is responsible for leading the 
Board and ensuring that it is effective in discharging its duties. 
Her key responsibilities are to:

•  Chair the Board, the Nomination Committee and general 

meetings of the Company;

•  Set the Board agenda and ensure the Board receives accurate, 
timely and clear information, and that adequate time is available 
for discussion of all agenda items, in particular strategic issues;

•  Set clear expectations concerning the Company’s culture, values 

and behaviours and the style and tone of Board discussions;

•  Demonstrate ethical leadership and promote the highest 
standards of integrity, probity and corporate governance 
throughout the Company and particularly at Board level, 
and generally ensure the effective governance of the Group;

•  Promote a culture of mutual respect, openness and debate by 

facilitating the effective contribution of Non-Executive Directors, 
develop productive working relationships with the Chief Executive 
Officer and Chief Financial Officer, and ensure there are 
constructive relations between Executive and Non-Executive 
Directors generally;

•  Encourage all Board members to engage in Board and 

Committee meetings by drawing on their skills, experience, 
knowledge and, where appropriate, independence;

•  Ensure effective communication with the Company’s 

shareholders and other stakeholders, and that the Board as a 
whole is made aware of their views; and

•  Ensure that the performance of the Board, its Committees and 
individual Directors is evaluated at least once a year and that the 
results of the evaluation are acted upon.

Role of Chief Executive Officer
The Board delegates responsibility for the executive leadership of 
the Group’s business to its Chief Executive Officer, Chris Hill. His key 
responsibilities are to:

•  Lead the senior management team in the day-to-day running of 
the Group’s business in accordance with the Board approved 
strategic objectives;

•  Chair the Group Executive Committee in its oversight of the 
performance of the Group’s principal operating subsidiaries 
against the Board approved strategic objectives and 
communicate any decisions and recommendations to the Board;

•  Review the operational performance and strategic direction of 

the Group’s business;

•  Ensure that appropriate systems of internal control and risk 

management are in place and operating in accordance with the 
Group’s risk appetite approved by the Board; and

•  Together with the Chair, provide coherent leadership of the 
Group and promote adherence to its culture and values.

Role of Senior Independent Director
The Senior Independent Director, Shirley Garrood, plays an important 
role in supporting the Chair on governance issues, contributing to the 
culture of open and honest communication between the Chair and 
the other members of the Board, and providing an additional point of 
contact for the Company’s shareholders.

The key responsibilities of the Senior Independent Director are to:

•  Assist the Chair by being available to discuss and provide insight 
and guidance on issues relating to the Group’s governance, the 
performance of the Board and individual Directors, and on any 
concerns raised by Directors, the Company’s shareholders or the 
Group’s employees;

•  Lead the NEDs in carrying out the Chair’s annual performance 
review. This includes meeting with and obtaining appropriate 
feedback from the NEDs without the Chair and Executive 
Directors present, monitoring the Chair’s performance 
throughout the year, and paying close attention to the 
relationship between the Chair and Chief Executive Officer to 
ensure it is well functioning;

•  Lead the process for, and chair the Nomination Committee 

when considering, the selection and appointment of a new Chair;

•  Facilitate the resolution of disputes between the Chair and other 

members of the Board; and

•  Be available to address the concerns of the Company’s 

shareholders in situations where the Chair, Chief Executive Officer 
or Chief Financial Officer have failed to resolve those concerns, or 
where contact with those individuals is inappropriate. 

Non-Executive Directors
The role of the Non-Executive Directors is to constructively 
challenge and help develop proposals on strategy, and play a leading 
role in monitoring and scrutinising the performance of the Group’s 
Executive management in meeting agreed goals and objectives. 
The Non-Executive Directors are also responsible for determining 
appropriate levels of remuneration for the Executive Directors, and 
play a prime role in appointing and, where necessary, removing 
Executive management. 

The Non-Executive Directors are all independent of management 
and bring valuable skills, experience and an external perspective to 
the business conducted by the Board, as well as offering specialist 
advice in their fields of expertise. The Non-Executive Directors also 
play an important role as members of the Board’s Committees. 

Group Company Secretary
All the Directors have access to the advice and services of the 
Group Company Secretary. The Group Company Secretary is 
responsible for working with the Chair to develop and maintain the 
policies and processes, and for ensuring the Board has the 
information, time and resources required, in order for it to function 
effectively and efficiently.

The Group Company Secretary is also responsible for advising the 
Board on corporate governance matters and for ensuring procedures 
are followed and applicable rules and regulations complied with. 

The appointment and removal of the Group Company Secretary is a 
matter reserved for the Board.

Meetings, attendance and information provided to the Board

Director

Position

Deanna Oppenheimer Chair
Fiona Clutterbuck
Shirley Garrood
Chris Hill
Philip Johnson
Dan Olley
Roger Perkin
Stephen Robertson
Jayne Styles
John Troiano

Non-Exec Dir
Non-Exec Dir
Executive Dir
Executive Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir

Eligible
 meetings

Attended 
meetings
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
•
•••••

•
•••••

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The Board met nine times during the period under review. The 
attendance of members of the Board are set out above. Supported 
by the Group Company Secretary, the Board is satisfied that it has 
the policies, processes, information, time and resources required in 
order for it to function effectively and efficiently. Comprehensive 
Board packs and agendas are circulated prior to meetings to ensure 
Directors have the opportunity to consider the issues to be 
discussed so that more time at meetings can be dedicated to 
constructive challenge and strategic discussion. When a Director is 
unable to attend all or part of a meeting, he or she is able provide 
comments on the papers to the Chair before the meeting.

Outside of the scheduled Board cycles, the Board may meet to 
discuss or otherwise consider and approve matters on an ad hoc 
basis, such as appointments to the Board and other senior positions 
within the Group, or other material and time critical matters. The 
Non-Executive Directors also meet periodically without the 
Executive Directors present. During the period under review this 
has included sessions at the start of Board meetings, as well as 
dinners and more latterly informal meetings by video conference. 

The Board also met with members of the Group Executive 
Committee and other senior management during the period 
under review, including a formal dinner with the Group Executive 
Committee and a dedicated ‘strategy day’ to consider in detail how 
client outcomes should evolve given the Group’s strategy for growth. 

Board independence and time commitments
The structure, size and composition of the Board is regularly reviewed 
to ensure that the balance between Executive and Non-Executive 
Directors allows it to exercise objectivity and that no individual or 
small group of individuals dominates decision making. Each of the 
Non-Executive Directors is considered to be of sufficient calibre 
and experience to bring significant influence to decision making.

On her appointment as Chair, Deanna Oppenheimer satisfied 
the independence criteria set out in the Code. 

The Board considers that each of Fiona Clutterbuck, Shirley Garrood, 
Dan Olley, Roger Perkin, Stephen Robertson and John Troiano are 
independent, and that Jayne Styles was, until her resignation on 10 
October 2019, independent, in each case when assessed against the 
criteria set out in the Code. Throughout the period under review, the 
Board has therefore satisfied the Code requirement that at least half 
of the Board, excluding the Chair, comprises Non-Executive Directors 
determined to be independent.

The Board considers that each of the Non-Executive Directors has 
sufficient time to meet their responsibilities both to the Board and 
any Committees of which they are a member. Board members are 
required to disclose significant time commitments prior to their 
appointment, and candidates’ existing time commitments are taken 
into account by the Board when considering new appointments. 
Directors are required to consult the Board prior to undertaking any 
additional external appointments. 

Composition, succession and evaluation
Board composition, balance and diversity
The Nomination Committee regularly reviews the size, structure 
and composition of the Board and its Committees to ensure 
an appropriate and diverse mix of skills, experience, knowledge, 
backgrounds and personal strengths. The Non-Executive Directors 
have strong and relevant experience across all aspects of financial 
services and the Board as a whole is considered to have an 
appropriate balance of skills and experience for the requirements 
of the Group’s business. 

The Board recognises the importance of diversity of thought, 
gender, social and ethnic backgrounds. Promoting ethnic diversity 
is a key priority for the Board for the next financial year as it works 
towards meeting the recommendations of the Parker Review. 
Diverse pools of candidates are considered for vacancies and in 
succession planning, and any appointments are based on merit 
and objective criteria. Further details on the Group’s approach to 
diversity and inclusion when considering Board appointments and 
succession planning, and how the approach promotes diversity of 
gender, social and ethnic backgrounds, cognitive and personal 
strengths, can be found in the Nomination Committee report 
on pages 99 to 104.

Board composition

1
Chair

2
Executive 
Directors

6
Non-Executive 
Directors

Board diversity

Female

The independence and time commitments of the Non-Executive 
Directors are kept under review by the Nomination Committee. 
Details of its oversight of these matters can be found on pages 103 
to 104. Neither of the Executive Directors currently holds any 
significant external appointments.

Male

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Length of tenure

2
6-9 years

2
3-6 years

5
0-3 years

Consideration of the length of service of Directors is a key element 
of the wider consideration of Board composition and succession 
planning, and for Non-Executive Directors it is an important aspect 
that is considered in determining continued independence. The 
Group maintains clear records of the terms of service of the Chair 
and Non-Executive Directors to ensure continued compliance with 
the tenure requirements in the Code. The Chair has held the 
position since her appointment to the Board in February 2018 and, 
as at the date of this report, none of the Non-Executive Directors 
has served on the Board for more than nine years from the date of 
their first appointment.

Having first been appointed to the Board in October 2011, Stephen 
Robertson will be standing down and will not seek re-election at the 
2020 AGM. 

Director election and re-election
In accordance with the requirements of the Code and the Company’s 
Articles of Association, all Directors (other than Stephen Robertson 
and Fiona Clutterbuck who have decided to step down) will stand for 
election or re-election, as relevant, at this year’s AGM. Information on 
how the Board evaluates the effectiveness and contribution of each 
Director can be found in the Nomination Committee report on pages 
99 to 104. The Notice of AGM will include specific details of why the 
Board considers that the contribution of the Directors seeking 
election or re-election is, and continues to be, important to the 
Group’s long-term sustainable success.

Board appointment process
The Nomination Committee leads the process for Board 
appointments, details of which can be found in the Nomination 
Committee report on pages 99 to 104. 

Non-Executive Directors are appointed for fixed terms of three years, 
subject to election or re-election by the Company’s shareholders at 
each AGM. At the end of each term, Non-Executive Directors may be 
appointed for further three-year terms provided the Board is satisfied 
with the individual’s performance and that he or she remains 
independent and able to devote sufficient time to the role.

On joining the Board, Non-Executive Directors receive a formal letter 
of appointment setting out the time commitment expected of them. 
Once they have met all approval and induction requirements, 
Non-Executive Directors are currently expected to commit a 
minimum of 30 days per annum to their roles. This expectation is 
calculated based on attendance at and preparing for Board meetings, 
meeting with senior management and the Company’s shareholders, 
and attending strategy days, Board dinners and training. Additional 
time commitments may apply where a Non-Executive Director takes 
on an additional role such as chairing a Committee. 

Induction and professional development
The Chair is responsible, with the support of the Group Company 
Secretary, for arranging a comprehensive induction programme for 
all new Directors. Inductions are tailored to the individual following a 
skills gap analysis, and have regard to their background, knowledge 
and previous experience both professionally and as a director.

Induction programmes include meetings with a variety of key 
stakeholders to provide the Director with a thorough overview of 
the Group’s business and the environment within which it operates. 
This includes meetings with the Chair, Chief Executive Officer, 
Chief Financial Officer and other members of the Board, as well as 
meetings with senior management, heads of business areas and 
technical experts, to gain a detailed insight into the operation of the 
business and its culture. The Group Company Secretary and Chief 
Risk Officer will also meet with the Director to provide an overview 
of the Group’s corporate governance and risk management 
frameworks respectively.

An ongoing programme of training is available to all members of 
the Board. During the period under review, this has included internal 
online training and bespoke Board training on relevant topics such 
as SMCR and updates on the wider market. The Board also carries 
out periodic ‘deep dives’ into specific areas of the business in order 
to broaden the Board’s understanding of the Group’s business and 
the opportunities and challenges it faces. During the period under 
review, the Board has carried out deep dive sessions on the Group’s 
transformation programme, marketing, colleague engagement and 
culture, and cyber security. Training is also arranged to align to any 
specific development needs identified by the annual Board 
evaluations, and individual Directors are encouraged to devote 
an element of their time to self-development.

Board evaluation
A formal evaluation of the performance of the Board, its 
Committees and the Directors is conducted annually, covering 
topics such as composition, diversity and how effectively the 
Directors work together to achieve objectives. Following the 
externally facilitated evaluation in 2018, internal evaluations have 
been carried out for 2019 and 2020. Further details of the process 
undertaken and how the Chair has acted on the results can be 
found in the Nomination Committee report on pages 99 to 104.

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Audit, risk and internal control
Audit
The Board is responsible for establishing the policies and 
procedures that ensure the independence and effectiveness of 
the Group’s Internal Audit function and the external auditor, and 
for satisfying itself as to the integrity of the financial and narrative 
statements in the Report and Financial Statements. The Board 
delegates responsibility to its Audit Committee to oversee the 
Group’s Internal Audit function and the Group’s relationship with 
its external auditor. The Audit Committee is also responsible for 
monitoring the integrity of the Group’s financial reporting and the 
processes and controls that support it, and for advising the Board 
as to whether the Report and Financial Statements provide a fair, 
balanced and understandable assessment of the Company’s 
position and prospects. 

The main features of the Group’s internal control and risk 
management systems that ensure the accuracy and integrity 
of its financial reporting include: 

•  The utilisation of appropriately qualified and experienced 

colleagues, and regular knowledge sharing within the team;

•  The use of appropriate information security and access controls 
around the key systems used in the Group’s financial reporting 
processes;

•  Appropriate segregation of duties to ensure that no individual 

controls the end-to-end process;

•  Promoting improvements to risk identification and management 

through the appointment of risk champions;

•  Detailed processes and controls around the reconciliation of 
the Group’s office accounts, the recognition of revenue and 
the Group’s tax balances, and payment processes; and

•  A detailed process of reconciliation and review by management 

of data extracted from the general ledger system for the 
production of management accounts.

Further details can be found in the Audit Committee report on pages 
67 to 72. Statements from the Board as to the adoption of the going 
concern basis for preparing the financial statements and the Board’s 
responsibility for preparing the Report and Financial Statements can 
be found on page 112 of the Directors’ Report and the Statement of 
Directors’ Responsibilities on page 116 respectively. 

Risk management and internal controls
The Board is responsible for establishing procedures for risk 
management and for monitoring the Group’s risk management 
framework and system of internal controls. The Board is also 
responsible for determining the nature and extent of the principal 
risks the Group is willing to take in order to achieve its long-term 
strategic objectives. Supported by the Risk Committee, the Board 
carries out a robust assessment of the Group’s emerging and 
principal risks when assessing the prospects of the Company over 
the longer-term. The outcome of that assessment, along with a 
description of the Group’s principal risks, the procedures in place to 
identify emerging risks, and an explanation of how these risks are 
managed or mitigated can be found on pages 22 to 29 of the 
Strategic Report. 

The Group’s risk management and internal control framework is 
designed to manage rather than eliminate risk and follows the ‘three 
lines of defence’ model. Risk management and the implementation 
of controls is the responsibility of the operational teams which 
constitute the first line. Oversight and guidance is provided by the 
Group’s Risk and Compliance functions which constitute the 
second line, and third line independent assurance is provided by the 
Group’s Internal Audit function. 

A description of the main features of the Group’s risk management 
and internal control systems, which have been in place for the 
period under review and up to the date of this report, can be found 
on pages 22 to 29 of the Strategic Report. 

The Board delegates responsibility for monitoring those systems to 
its Audit and Risk Committees, and each carries out an annual 
review of their effectiveness on the Board’s behalf. Together, this 
review covers all material controls, including financial, operational 
and compliance controls and risk management systems. Further 
details can be found on page 71 of the Audit Committee Report and 
pages 106 to 107 of the Risk Committee report. The crossover of 
membership between the Audit Committee and Risk Committee 
assists in the exchange of relevant issues and the facilitation of 
associated discussions.

Following review by its Committees, the Board is satisfied that the 
Group’s risk management and internal control systems are adequate 
and have continued to improve throughout the period under review.

Remuneration
The Group’s remuneration policies and practices are designed to 
support its strategic objectives and promote its long-term 
sustainable success. A summary of how the Company has complied 
with the remuneration requirements set out in the Code, along with 
details of the Remuneration Committee’s activities during the period 
under review, the levels of Directors’ remuneration and the proposed 
new Directors’ Remuneration Policy, can be found on pages 73 to 98. 

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AUDIT COMMITTEE REPORT

ENSURING THE CONTINUED 
INTEGRITY OF THE GROUP

Attendance at Committee meetings during  
the year to 30 June 2020

Member
Roger Perkin
Fiona Clutterbuck
Stephen Robertson
Jayne Styles1

Position
Chair
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir

Meetings 
eligible
•••••
•••••
•••••
•

Meetings
attended
•••••
•••••
•••••
•

1   Jayne Styles stepped down as a Director on 10 October 2019.

Focus on financial reporting and 
effectiveness of the internal 
control framework 

Roger Perkin
Chair of the Audit Committee

Dear Shareholder
As Chair of the Audit Committee, I am pleased to present this report 
on the Committee’s activities in the year under review.

It has been a period of significant uncertainty for the UK economy, 
and although the results of the general election provided some 
certainty on the UK’s departure from the EU on 31 January 2020, the 
situation has been eclipsed by the unprecedented impact on the 
global economy of the COVID-19 pandemic. The Committee’s 
focus during this period has been on financial reporting and the 
maintenance of the Group’s internal control framework to continue 
to support good client outcomes and protect against client harm.

In carrying out its oversight of the Group’s financial reporting during 
the year, the Committee has paid particular attention to the 
changes to the accounting standards applicable to the Group 
(notably the application of IFRS 5 to the sale of FundsLibrary Limited 
and IFRS 16 to the Group’s leases) and the implementation of a new 
Enterprise Resource Management system, as part of the continued 
improvement of the Group’s internal controls associated with the 
preparation of its financial statements.

The Committee has continued to oversee the effectiveness and 
independence of the external auditor. This year’s audit is the last for 
Alex Bertolotti, the Group’s lead audit partner. On behalf of the 
Committee, I would like to thank Alex for all his hard work over the past 
five years and welcome Darren Meek, who will be taking over from next 
year’s audit. Darren can serve for a maximum of three years before we 
are required to put the external audit mandate out to tender.

Elsewhere, the Committee has continued to oversee the 
effectiveness and ongoing improvements being made to the 
Group’s internal controls, particularly around the CASS assurance 
framework, as well as overseeing and receiving assurance from the 
Group’s Internal Audit function.

Given the challenges posed by the ongoing COVID-19 pandemic and 
the restrictions on public gatherings, at the time of writing the Board 
is considering all options as to what format this year’s AGM will take 
and how shareholders might be given the opportunity to ask 
questions relating to the Committee’s work. Further details will 
be set out in the Notice of AGM.

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Role of the Audit Committee
The Committee assists the Board in ensuring that the interests 
of the Company’s shareholders are protected in relation to the 
Group’s financial reporting and internal controls. The Board 
delegates responsibility to the Committee to monitor the integrity 
of the Group’s financial reporting and the processes and controls 
that support it. This includes reviewing and challenging the 
appropriateness of accounting policies, significant issues and 
judgements, and the assumptions in support of the Company’s 
ability to continue as a going concern and its longer-term viability. 

A key aspect of the Committee’s role in ensuring the integrity of 
the financial reporting is its oversight of the Group’s relationship 
with the external auditor. This includes making recommendations 
to the Board in relation to the appointment of the external auditor, 
approving its scope of work, fees and terms of engagement, as well 
as regularly reviewing its independence, objectivity and effectiveness.

Ongoing training is provided to assist Committee members in 
performing their duties. During the period, this has included a 
briefing from the external auditor at the Committee’s June meeting 
on developments in audit best practice, including an update on the 
FRC’s consultation on the future of audit.

The Committee met five times in the period under review. The 
attendance of members at each meeting is set out in the table 
on page 67. Other individuals attend Committee meetings at the 
request of the Committee Chair. This will usually include the Chair 
of the Board, the Chief Financial Officer, the Head of Internal Audit 
and the external auditor. The Committee has access to the Group 
Company Secretary, who also acts as secretary to the Committee. 
The Committee is authorised to obtain independent professional 
advice where it considers it necessary.

Time spent on key areas of responsibility

More broadly, the Group’s internal control framework is an essential 
part of ensuring the integrity of its financial reporting and other 
business operations. The Committee oversees the effectiveness 
of, and ongoing improvements to, the Group’s internal controls, 
as well as having responsibility for monitoring and reviewing the 
effectiveness of the Group’s Internal Audit function, which 
provides assurance on those controls.

3%
Whistleblowing 

16%
Internal Controls

The detailed responsibilities of the Committee are set out in its 
terms of reference, which are available on the Group’s website 
at www.hl.co.uk/about-us/board-of-directors. 

17%
External audit

23%
Internal Audit 

22%
Financial reporting

This report provides an overview of how the Committee has 
discharged its responsibilities during the period under review.

Composition and meeting attendance
Roger Perkin (as Chair), Fiona Clutterbuck and Stephen Robertson, 
each of whom is an independent Non-Executive Director, were 
members of the Committee throughout the period under review. 
Jayne Styles was a member of the Committee until her resignation 
as a Non-Executive Director on 10 October 2019.

Committee appointments are made for three-year terms and can 
be extended for no more than two additional three-year terms, 
provided that the member remains independent. Committee 
membership is regularly reviewed by the Committee Chair, 
who makes suggestions for appointments to the Nomination 
Committee, which may in turn recommend such appointments 
to the Board for approval. 

The Board has satisfied itself that the Committee as a whole 
has an effective balance of skills and experience to perform its 
responsibilities. Each of Roger Perkin and Fiona Clutterbuck have 
significant experience of the asset management sector and the 
wider financial services industry, and Stephen Robertson has 
obtained a detailed understanding of the Group’s business during 
his tenure as a Non-Executive Director of the Company. Roger 
Perkin has recent and relevant financial experience and 
competence in accounting and audit. 

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19%
Governance and other

Financial statements
The Committee is responsible for monitoring the integrity of 
the Group’s financial statements, including its interim and full 
year results. Where practicable, and consistent with regulatory 
requirements, it also reviews other statements requiring Board 
approval which contain financial information.

In carrying out this role, the Committee reviews and challenges the 
application of significant accounting policies across the Group that 
feed into its financial statements, and the methods used to account 
for significant or unusual transactions. Significant examples 
considered by the Committee during the period include:

•  The adoption of IFRS 16 (Leases), which has been applied for the 
first time by the Company in its interim and full year financial 
statements for the period under review; and

•  The application of IFRS 5 (Non-current assets held for sale and 
discontinued operations) in relation to the Company’s disposal 
of its interest in FundsLibrary Limited on 29 February 2020.

In each case the Committee reviewed and challenged management 
on the appropriateness of these accounting policies and how they 
were applied to the Group’s financial statements. 

The Committee also considers the accounting estimates and 
judgements made, and any significant issues that have arisen, in 
preparing the Group’s financial statements. It scrutinises the clarity 
and completeness of related disclosures to ensure they are set 
properly in context. In doing so, it pays due regard to any related 
correspondence with the external auditor and any material 
adjustments resulting from the external audit. In the period under 
review, the Committee has concluded that there were no significant 
issues requiring judgements to be made in relation to the financial 
statements. In arriving at this conclusion, the Committee 
considered the following:

•  Revenue recognition. The Committee considered the veracity 
of the Group’s revenue streams in the period, which continue to 
be non-complex and primarily consist of high-volume, low value 
transactions. The Committee receives assurance on revenue 
calculations both internally through its oversight of the Group’s 
CASS controls and from the external auditor’s approach to fully 
recalculate the Group’s significant revenue streams and carry 
out sample testing on the remainder. Following its review of the 
Group’s 2019 Report and Financial Statements, the Committee 
has overseen correspondence with the FRC’s Corporate 
Reporting Review team around the Group’s policy on advisory 
revenue recognition on client funds disclosures. The FRC’s helpful 
recommendations on disclosures have been taken into account 
in the preparation of the 2020 Report and Financial Statements. 
At the FRC’s request, it should be noted that its review was based 
solely on the published Report and Financial Statements and that 
it accepts no liability for reliance on that review.

•  Capitalisation of intangible assets. The Committee reviewed 

and agreed the appropriate accounting treatment for capitalising 
development costs associated with the Group’s Active Savings 
proposition, improvements to the Group’s core IT systems, and 
developments associated with improving its content 
management system and robo-advice capability. As a connected 
matter, the Committee also considered the results of the annual 
test for impairment of the goodwill attributed to the acquisition of 
shares in Hargreaves Lansdown Advisory Services Limited, which 
again confirmed that no impairment was required. Full details of 
the value of intangible assets capitalised and the policies applied 
can be found in notes 2.1 and 2.2 to the consolidated financial 
statements on pages 136 to 138.

•  Tax. The Committee received reporting on and considered tax 
matters impacting the Group, including FATCA reporting, the 
implications of the outcome of the Upper Tier Tribunal’s decision 
on the taxation of loyalty bonuses and correspondence with 
HMRC around partial exemption special methods used for the 
calculation of VAT.

•  Brexit and COVID-19. The Committee continued to consider 

the potential impact of Brexit on the Group’s performance and 
financial reporting. Whilst the general election in December 2019 
gave some certainty to the UK’s departure from the EU on 
31 January 2020, this has been eclipsed by the unprecedented 
impact of the COVID-19 pandemic on the global economy 
since March. As a result, the Committee has spent additional 
time with both the Group’s Finance and Internal Audit functions 
to receive assurance on the quality of the Group’s financial 
reporting and any issues and judgments made in connection 
with its preparation.

Report and Financial Statements and interim results
In addition to considering significant accounting issues, policies 
and judgements throughout the year, the Committee plays 
an important role in the production of the Report and Financial 
Statements and interim results. This includes reviewing and 
challenging the assumptions and qualifications that support the 
use of the going concern basis for the preparation of the financial 
statements and the statement given by the Directors as to the 
Company’s longer-term viability, which can be found on page 24. 

The Committee also undertakes a wider review of the content 
of the Report and Financial Statements to advise the Board as to 
whether, taken as a whole, it is fair, balanced and understandable 
and provides the information necessary for shareholders to 
assess the Group’s performance, business model and strategy. 
This supports the Board in providing the confirmations set out 
on page 116. 

In considering the wider content of the Report and Financial 
Statements, the Committee pays particular attention to ensuring 
the narrative sections provide context for, and are consistent with, 
the financial statements, and that an appropriate balance is struck 
between the articulation of successes, opportunities, challenges 
and risks. In addition to considering its content, the Committee 
also oversees the process for preparing the Report and Financial 
Statements. In particular, the Committee has ensured that an 
appropriate senior manager is accountable for the preparation of 
each section, with overall responsibility for coordinating production 
being assigned to the Chief Financial Officer. 

External Audit
The Committee is responsible for overseeing the Group’s 
relationship with its external auditor, PwC, which has been retained 
since the Group’s last competitive tender process in 2013. 
In addition to oversight of the audit process itself, the Committee 
is responsible for monitoring the Group’s other interactions with 
the external auditor to ensure that its independence and objectivity 
are maintained. 

External audit process
During the period, the Committee has overseen the end-to-end 
audit process. At its January meeting, the Committee reviewed and 
approved the external auditor’s engagement letter and the detailed 
audit plan to ensure consistency of scope. In approving the 
proposed audit fees, the Committee paid particular attention to 
ensuring they were appropriate to enable an effective and high 
quality audit.

The external auditor provided an update to the Committee at its 
June meeting on progress of the audit, before submitting a formal 
report in August following the completion of the audit process. The 
Committee reviewed the findings with the external auditor, which 
included a discussion of key audit and accounting matters including 
significant judgements of which there were determined to be none, 
and its views on its interactions with Executive management. The 
Committee also reviewed and recommended to the Board that it 
signs the representation letter requested by the external auditor in 
respect of its audit of the financial statements. 

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External auditor effectiveness and independence
The Committee is responsible for assessing the qualifications, 
expertise and resources of the external auditor, and for reviewing 
the effectiveness of the audit process. In discharging these 
responsibilities, the Committee has considered information from a 
variety of sources. It received a report from the external auditor on 
its own internal quality control procedures, which included reference 
to the outcome of the FRC’s 2018/19 AQR inspection report. The 
views of the external auditor were also sought at the Committee’s 
meetings, which included a session without Executive management 
present to discuss its remit and any issues arising from the audit. 
The views of Executive management and the Committee members 
were also sought on the efficiency of the year end process and the 
performance of the external auditor. It was noted that the external 
auditor has demonstrated challenge and professional scepticism in 
performing its role.

In addition to its effectiveness, the Committee is responsible for 
monitoring and assessing the independence and objectivity of the 
external auditor. In doing so, the Committee has considered the 
FRC’s Revised Ethical Standard 2019, and paid particular attention to 
the Group’s wider relationship with the external auditor through its 
provision of non-audit services to the Group, to the rotation of the 
senior audit partner, and to the external auditor’s tenure with the 
Group, further information on which can be found below.

The Committee received a report from the external auditor 
confirming that, in line with the FRC’s Revised Ethical Standard 2019 
and having regard to the threats and safeguards to independence, 
it had concluded that there were no matters that impaired or 
restricted its objectivity as auditors to the Group.

Having considered the information and views presented to it, the 
Committee has concluded that the external audit process was 
effective, that it is satisfied with the performance of the external 
auditor, and that there are policies and procedures in place 
adequately to protect the independence and objectivity of the 
external auditor. Accordingly, the Committee has recommended to 
the Board that a resolution is put to the Company’s shareholders at 
the upcoming AGM for the reappointment of the external auditor. 

Non-audit fees
The Committee considers its oversight of the non-audit services 
provided to the Group to be a key component of discharging its 
responsibility for monitoring the independence and objectivity 
of the external auditor. In addition to the report the Committee 
received from the external auditor concerning the threats and 
safeguards to its independence, the Committee received and 
reviewed reports from the Group’s Finance function prior to 
the publication of the Group’s interim and full year results on all 
non-audit services provided to the Group by the external auditor 
during the period under review.

The Committee has responsibility for developing and 
recommending to the Board the Group’s policy on non-audit 
services supplied by the external auditor. The policy is specifically 
designed to ensure that the external auditor’s independence and 
objectivity is maintained. It sets out a number of services which the 
external auditor is prohibited from providing to the Group and, other 
than services which are not prohibited, where the threat to auditor 
independence is considered low and where the fee payable is clearly 
trivial, the receipt of such services must be approved in advance by 
the Committee. 

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The policy also specifies, in line with the FRC’s Revised Ethical 
Standard 2019 and the EU Audit Reform Directive, that the 
maximum non-audit fees that the external auditor can receive from 
the Group is 70% of the average of the audit fees incurred by the 
Group over the previous three years. The full policy can be found 
on the Group’s website at www.hl.co.uk/about-us/board-of-
directors/corporate-governance. 

During the period under review, the Group incurred non-audit fees 
with the external auditor amounting in aggregate to £222,330 (2019: 
£216,854). Of this amount, £155,984 related to FCA-mandated 
assurance reporting to the Group’s subsidiaries that are subject 
to the CASS regime (2019: £150,383), £34,653 related to profit 
verification work to enable the Company to pay dividends in line 
with its established timetable (2019: £34,600) and £27,319 related 
to the external auditor’s review of the Group’s interim results (2019: 
£26,500). The profit verification work and the interim review are 
non-audit services and they, along with the £5,464 relating to the 
non-statutory audits of the Group’s employee benefit and SIP 
trusts (2019: £5,305), are taken into account when determining the 
ratio of non-audit to audit related fees. In each case, the rationale 
for using PwC over alternative suppliers was the knowledge, skills 
and experience they possess, and in particular their in-depth 
understanding of the Group’s business.

Fees for the statutory audit for the period under review were 
£218,320 (2019: £210, 700), which includes fees of £12,320 for the 
non-UK statutory audit of HL Tech (2019: £10,700). For the purposes 
of determining the ratio of non-audit to audit related fees, fees 
relating to the audit of HL Tech are not taken into account. The ratio 
of non-audit to audit related fees for the period under review was 
therefore 31% (2019: 32%), which remains well within the limits set 
out in the Group’s policy. 

Tenure of the external auditor
The Company has complied throughout the period under review 
with the provisions of The Statutory Audit Services for Large 
Companies Market Investigation (Mandatory Use of Competitive 
Tender Processes and Audit Committee Responsibilities) Order 
2014, as regards the tenure of the Group’s external auditor and the 
tender process for auditor appointments.

The Group appointed PwC as its external auditor following a tender 
process in 2013. It will therefore be required to undertake a formal, 
competitive tender process by 2023, being 10 years from the date of 
PwC’s appointment. It is the Company’s current intention not to put 
the external auditor appointment out to tender until it is required to 
do so. It is considered that, taking account of the controls in place to 
maintain the external auditor’s independence and objectivity, the 
relationship the Group has developed with PwC is conducive to an 
efficient and effective audit, and that it is therefore in the best 
interests of the Company’s members as a whole to maintain that 
relationship for the time being. 

The lead audit partner for the period under review was Alex 
Bertolotti, whose tenure came to an end following the conclusion of 
the audit, this being his fifth year in the position. During the period 
under review, the Committee has overseen the process for 
appointing Darren Meek as the new lead audit partner, who 
shadowed this year’s audit in preparation for next year. 

The Committee spent a significant amount of time in the final 
quarter of the period under review considering the impact on the 
Group’s system of internal controls of the measures put in place by 
the Group in response to the COVID-19 pandemic. This included 
receiving specific reports on how the business has ensured 
appropriate controls have been maintained in response to changes 
in working practices, and how assurance programmes have been 
realigned to focus on key control monitoring and support the 
business during exceptional circumstances. 

Overall, the Committee is satisfied that the Group’s internal control 
and risk management framework comprises appropriate 
arrangements, actions and mitigating controls. The Committee has 
reviewed and approved the statements included in this Report and 
Financial Statements relating to risk management and longer-term 
viability on pages 22 to 29 of the Strategic Report and on the 
adequacy of the Group’s internal control and risk management 
arrangements on page 66 of the Corporate Governance Report. 

Whistleblowing
The Group is committed to creating a culture of openness, integrity 
and accountability. A formal policy is in place which encourages 
colleagues and contractors to raise concerns, in confidence, about 
possible wrongdoing in relation to financial reporting or other 
matters. Changes to the policy require the approval of the Board, 
and the Committee has responsibility for regularly reviewing the 
adequacy of arrangements to ensure the proportionate and 
independent investigation of matters raised and appropriate follow 
up action. These arrangements are viewed as an important internal 
control for the Group and the Committee regularly updates the 
Board on their operation and incidences of concerns raised.

During the period, the Committee received regular reporting on the 
Group’s whistleblowing arrangements, including management 
information on concerns raised and completion rates for internal 
training. The Committee has also overseen improvements to the 
Group’s whistleblowing framework, which included an external 
benchmarking exercise to assess governance, engagement and 
operational processes, and proposed changes to the procedures 
for raising concerns. This has included proposals for the 
appointment of a third party to provide a whistleblowing hotline and 
case management tool to further encourage colleagues to raise 
concerns without fear of reprisal and improve case administration.

The Committee has also overseen the transfer of responsibility for 
the operation of the whistleblowing arrangements from the Group’s 
Compliance Monitoring function to HR, to further distinguish 
between first and second line responsibilities.

Internal controls 
In conjunction with the Risk Committee, the Committee provides 
assurance to the Board on the Group’s system of internal controls.

A key aspect of this is the review of the financial controls systems 
that identify, assess, manage and monitor financial risks, which are 
an important aspect of ensuring the integrity of the Group’s 
financial statements as a whole. During the period, the Committee 
reviewed and challenged a report from the Group’s Finance function 
setting out the processes and controls relied upon in the 
preparation of the financial statements. It also oversaw the 
implementation of a new Enterprise Resource Management 
system, as part of the continued improvement of the Group’s 
internal controls associated with the preparation of the financial 
statements, and considered the potential impact of the new system 
on year end planning with the external auditor. 

As part of its oversight of the Group’s wider system of internal 
controls, the Committee receives reports from management on 
the effectiveness of those controls, as well as the results of the 
control testing by the Group’s Internal Audit function and the 
external auditors. During the period, the Committee has:

•  Received regular reports from the Group’s Internal Audit function 
on the sufficiency of the internal controls in those areas of the 
business included in the Internal Audit Plan for the period. 
Specific areas of focus in the period have included IT, change 
management, product governance and the systems and controls 
that support regulatory changes. Reporting to the Committee 
has also included updates on progress against management 
actions identified and a root cause analysis of internal audit 
observations over the preceding 12 month period. The 
Committee has also received the Head of Internal Audit’s 
annual assessment of the Group’s internal control framework;

•  Monitored the status of the Group’s CASS control environment 

and the improvements being made in moving from a 
predominantly manual control environment to a more automated 
one. In doing so it has considered the report from the external 
auditors on client assets held by the Group’s regulated 
subsidiaries and received regular reports from the Group’s CASS 
function on the completion of CASS assurance activity, status 
updates on remediation activity carried out as part of the CASS 
action plan, and management information on any breaches of 
significance and associated remediation;

•  Received reports from the Group’s Compliance Monitoring 

function on the compliance of the Group’s Operations control 
framework with regulation. The Committee also reviewed the 
forward compliance monitoring programme to ensure 
coordination with the Internal Audit plan; and

•  Received an annual report from the Group Director of Risk and 

Compliance to assist the Committee in its responsibility to keep 
under review the adequacy and effectiveness of the Group’s 
Compliance function as a whole. This includes ensuring it is 
adequately resourced, has appropriate access to information and 
is sufficiently independent from first line management to enable 
it to perform its duties effectively. 

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function’s objectivity. It ensures the Head of Internal Audit has 
direct access to both the Chair of the Board and the Committee 
Chair, in each case without the involvement of Executive 
management, and receives reporting directly from the function. 
It is also the responsibility of the Committee Chair to set objectives 
for the Head of Internal Audit, appraise his performance (with 
support from the Chief Executive Officer) and recommend his 
annual remuneration for approval by the Remuneration Committee.

Audit Committee evaluation
During the period under review, the Committee has overseen the 
implementation of recommendations relating to its effectiveness 
from both the externally facilitated 2018 evaluation and internally 
led 2019 evaluation of its performance. This has included continuing 
improvement to meeting planning and preparation through a 
comprehensive forward agenda and planning for an external 
evaluation of the Group’s Internal Audit function.

Audit Committee priorities for 2020/21 
Looking ahead to the next financial year, it is anticipated that 
the Committee will focus in particular on:

•  Preparations for changes arising from the recommendations of 

the Business, Energy and Industrial Strategy Committee’s inquiry 
into the future of audit;

•  Planning for the application of the revised UK audit standard 

on going concern (ISA (UK) 570);

•  The continued impact of changes to the political environment 

in the UK and the broader macroeconomic situation; and

•  Assurance from the Group’s Internal Audit function on the 

Group’s governance arrangements and changes to the Group’s 
risk profile as a result of the COVID-19 pandemic to identify any 
action needed to continue to support good client outcomes and 
prevent client harm.

Roger Perkin
Chair of the Audit Committee

6 August 2020

AUDIT COMMITTEE REPORT

Internal Audit
The role of the Group’s Internal Audit function is to provide 
objective assurance and advice to both the Board and senior 
management on the Group’s internal control and risk management 
framework. The Committee plays an important role both in 
overseeing the programme of work carried out by the function, 
and in monitoring and reviewing its role and effectiveness, 
including its objectivity. 

The role of the Group’s Internal Audit function is defined by the 
Internal Audit Charter, which sets out its objectives, responsibilities 
and scope of work. During the period, the Committee reviewed 
and approved minor updates to the Charter. 

The function’s detailed work programme is set out in a rolling 
12 month Internal Audit Plan, which is reviewed and approved by 
the Committee every six months. In doing so, the Committee 
has ensured that the Plan is aligned to the Group’s key risks and 
to the assurance work being carried out by the Group’s second 
line functions and the external auditor. The Committee 
approved modifications to the Plan in April in response to 
the COVID-19 pandemic.

The Committee monitors the effectiveness of the function 
throughout the year to ensure that it is appropriate in the context 
of the Group’s overall risk management system and its current 
needs. The Head of Internal Audit is a permanent invitee to the 
Committee’s meetings, and meets regularly with both the 
Committee Chair and its members without Executive management 
present. During the period, the Committee received regular reports 
on progress against the Internal Audit Plan, the responsiveness of 
management in addressing recommended management actions, 
and the function’s requirements for resource and access to 
management and information. The Committee uses this 
information to assess the function’s effectiveness and to 
ensure that it is adequately resourced and fully equipped to fulfil 
its mandate and perform in accordance with the Internal Audit 
Charter and relevant professional standards. Where required, 
the Committee also supports the function in putting in place 
co-source arrangements to enable it to commission the support 
of appropriate subject matter experts.

In addition to the regular reporting it receives on progress against 
the Internal Audit Plan, the Committee also receives an annual 
assessment of the function’s effectiveness from the Head of 
Internal Audit. Having considered that assessment and the 
information provided to it throughout the period under review, 
the Committee remains satisfied that the quality, experience 
and expertise of the function is appropriate and that it is 
operating effectively. 

In order to obtain additional assurance, the Chair of the Committee 
is currently overseeing the process for appointing an external 
evaluation of the function’s effectiveness, which it is anticipated will 
take place in the first half of the next financial year. 

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Hargreaves Lansdown ⁄ Report and Financial Statements 2020

ANNUAL STATEMENT BY THE CHAIR OF THE REMUNERATION COMMITTEE

OVERVIEW OF OUR REMUNERATION 
POLICY AND PHILOSOPHY 

Encouraging client-centric 
sustainable performance.

Fiona Clutterbuck
Chair of the Remuneration Committee

Dear Shareholder
On behalf of the Board, I am pleased to present my report 
as Remuneration Committee Chair.

I have set out below an overview of our remuneration policy 
and philosophy which is aligned to our values and is designed to 
encourage client-centric sustainable business performance. 
During this financial year, the Committee’s main focus was on 
ensuring appropriate remuneration outcomes based on 2020 
business performance, improving gender pay and diversity, and 
developing our remuneration policy to reflect changes in the Code 
and in anticipation of regulatory changes impacting our industry. 
We were able to gather shareholder feedback, as well as seeking 
and responding to the views of our wider workforce regarding 
remuneration, culture and the Group’s strategy. Finally, I want to 
provide you with details of our areas of focus for the forthcoming year.

Encouraging client-centric sustainable business performance 
Our purpose is to empower people to save and invest with 
confidence and our pay philosophy aligns to this and aims to:

•  Attract, retain and motivate high calibre colleagues who role 

model our culture and values;

•  Reward client-centric sustainable performance aligned to 

our purpose and values;

Review of Remuneration Policy
Having applied our remuneration policy for a third year, we have 
examined our approach and propose changes to reflect the 
evolving governance and regulatory requirements, shareholder 
feedback and the talent environment. We wish to ensure we have 
the right tools to recognise the contribution made by our executive 
team to the Group’s success, and to enhance the alignment of our 
Executive Directors’ interests with those of shareholders. Finally, 
the proposed policy is designed to support the execution of our 
strategy to retain market leadership and financial strength. 

The Board and Executive management recognise the importance 
of being able to demonstrate to shareholders and regulators that 
our remuneration policy encourages the right behaviours to 
deliver long-term sustainable business performance and good 
client outcomes. 

We have considered the appropriateness of the current policy and 
believe overall the existing structure works well. However, since the 
previous policy was approved, the Code has introduced new 
requirements for Executive Director pay, which are reflected in the 
updated policy to apply from 1 July 2020. At this time we will also 
seek to comply with requirements anticipated to be implemented 
by the FCA in line with the new Investment Firm Directive, which is 
expected to apply to the Group from 1 July 2021. 

•  Recognise our colleagues who deliver exceptional client service;

I would like to highlight the following changes:

•  Share in the success of the Company and align colleagues’ 

•  This year we have introduced weightings on our bonus 

interests with those of shareholders; 

•  Encourage colleagues to save over the long-term, in line with 

our Company purpose; and 

•  Offer flexibility to meet the needs of a diverse workforce. 

The Group’s remuneration policies and practices are designed to 
promote the long-term success of the Company by supporting 
the business strategy, promoting high individual and team 
performance, and delivering value to our shareholders, without 
paying more than is necessary, whilst taking account of regulatory 
requirements, affordability and market conditions. 

performance measures to guide performance assessment and 
to enhance transparency of outcomes;

•  To align with Code requirements, under the new policy, we will 

introduce a two year post-employment shareholding requirement 
and we have also updated our malus and clawback provisions;

•  In response to pension annual allowance changes, we will be 

extending the current Company contribution matching for all 
colleagues to non-pension savings. This results in Executives 
receiving a contribution of up to 11% of salary, in line with the rest 
of the workforce; 

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

73

Financial statementsOther informationGovernanceStrategic reportANNUAL STATEMENT BY THE CHAIR OF THE REMUNERATION COMMITTEE

•  We propose to reduce the Chief Executive Officer’s (CEO) target 

bonus level (phased over three years) so that it is 50% of the 
maximum opportunity in line with evolving shareholder 
expectations. To balance this reduction, from FY2022 we propose 
to increase the CEO’s maximum bonus to 400% of salary;

•  We propose to align the Chief Financial Officer’s (CFO) target 

bonus to 50% of the current maximum for the same reason. This 
will ensure a consistent approach for both Executive Directors;

•  We propose to simplify the operation of the Sustained 

Performance Plan by using a three-year performance period to 
improve alignment to the timing of our strategic objectives and to 
motivate the Executives to deliver against these (the five year 
vesting timeline remains unchanged);

•  We have also updated the remuneration policy to ensure we have 
the ability to respond to all requirements the FCA may implement 
in line with the new Investment Firm Directive (i.e. an increase in 
the amount of variable pay subject to deferral, and awarding 
variable pay in instruments with a post vesting retention period). 
These requirements are expected to apply to variable pay awards 
for the performance year beginning on 1 July 2021; 

•  Given the increase in deferral rate coupled with the expected 

retention period that will apply to awards delivered in shares from 
that date, we propose to move to pro-rata vesting of the deferred 
bonus such that awards will vest one third each year over the three 
year deferral period. At each vesting point, shares will be subject to 
a retention period as required by the new regulation; and

•  If we are required to deliver the upfront (non-deferred) bonus in 
cash and shares, this will be similarly reflected in the deferred 
element of bonus with delivery in a balance of cash and at least 
50% in shares.

The majority of the above changes are required to comply with 
governance and regulatory requirements. In determining the 
additional policy changes, we have been mindful of the feedback 
from our shareholders gained via consultation meetings and 
correspondence. As a result, the above proposed changes 
take account of our shareholders’ views and I trust the 
amendments to our policy adequately take into account 
concerns raised during consultation. 

In particular, we are aware that the current base salaries of the 
Executive Directors do not adequately reflect the significant increase 
in scope and complexity of the Group and its impact on the Executive 
Directors’ roles. However, we are very cognisant of the current market 
environment and future economic uncertainty which has led us to the 
view that any salary adjustment above the wider workforce median 
this year would not be appropriate or responsible.

Further details of these changes are set out in our revised 
remuneration policy. 

Business context in 2020
This year saw consistent challenge in the external environment, 
with continued political uncertainty and low investor confidence 
throughout 2019, followed by the unique challenge presented by 
the COVID-19 pandemic in 2020. In addition, we have continued to 
support our clients and improve our processes as a result of the 
impact of the suspension of the Woodford Equity Income Fund at the 
end of last year. Despite this, 2020 saw a very strong performance, 
with net new business, client numbers and profit showing significant 
growth on prior year. This has been an exceptional outcome and 
delivered whilst we maintained excellent support for clients, 
colleagues and the community at this difficult time. 

The strength of our business model is evidenced by our response 
to the COVID-19 crisis, where we have effectively managed the 
business through the crisis and supported our clients throughout. 
Over the past three years, we have deliberately invested into 
service, technology and operational resilience. This client-focused 
strategy has been validated by our ability to remain open for 
business throughout the COVID-19 crisis, supporting our clients 
through the period of market volatility and personal upheaval, and 
ensuring that all our core services remained available throughout. 

Management actions enabled this proactive response to COVID-19, 
maintaining our client service whilst ensuring the well-being and 
safety of our colleagues. This included moving 85% of colleagues 
to work from home whilst ensuring effective social distancing 
between three sites for those colleagues who needed to be in 
the office. In keeping with our CSR strategy to ‘Help Bristol thrive’ 
we also focused on supporting our local community. Leading 
fundraising activities through our HL Foundation for Bristol 
homeless and NHS charities, double matching payroll giving 
over the period, donating to the Bristol NHS Nightingale Hospital 
and supporting the local economic recovery. 

2020 saw us drive success despite the challenging external 
environment whilst also continuing to develop the business and 
build our proposition in line with our strategy. Net new business for 
the year was £7.7 billion and we added over 188,000 net new clients, 
taking us to over 1.4 million clients by the end of the financial year. 
The second half of our year was very strong with several record 
months for new clients and new business. This performance was 
supported by the decision to conduct our first multi-channel 
advertising campaign during the early months of 2020. Latest 
figures show that we have maintained our position as the market 
leader in the direct to consumer platform market with market share 
of 41.1%1 whilst our share of the execution only stockbroking market 
has grown from 34.1% to 39.5%2 .

Over the year, we continued to pursue development, expanding 
and diversifying our offering, with the delivery of several initiatives 
including the recent launch of our new Wealth Shortlist with 
associated fund tools. We have also continued to focus on 
ensuring the scalability of the business, commencing our Digital 
Transformation project and further enhancing our governance 
and risk practices across the Group.

Notes
1  Source: Platforum UK D2C Market Update (July 2020)
2  Source: Compeer Limited XO Quarterly Benchmarking Report Quarter 1 2020

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The Committee has taken account of the exceptional business 
performance delivered in the difficult external environment outlined 
above, the significant improvement to business capability and the 
strengthening of our corporate culture over the period. We also 
acknowledge the significant contribution made by both Chris Hill 
and Philip Johnson in driving this performance through their 
leadership and effective stakeholder management. The Committee 
recognises their excellent delivery against personal objectives. 
We have considered individual performance based bonus awards 
accordingly and are satisfied that the outcomes for the Executives 
reflect the performance of the business in the round and the 
experience of our stakeholders, without any need to apply 
discretion to adjust the 2020 bonus awards. 

Further details on how bonuses have been determined for the 2020 
performance year are set out in the annual report on remuneration.

Areas of focus for the forthcoming year 
Looking forward, we continue to monitor remuneration 
developments within the asset management industry. During 
2020/21, we intend to build on the review of our remuneration 
approach throughout the organisation to ensure we remain 
compliant with our governance and evolving regulatory 
requirements and that we are clear, fair and transparent in how we 
assess and recognise the contribution of all our colleagues and that 
these reflect our culture and values.

Gender pay and diversity
At HL, our diversity and inclusion objective is to build a diverse 
workforce at all levels and create an inclusive culture for all. Earlier 
this year, we launched our Diversity and Inclusion policy as having a 
diverse workforce and an inclusive culture positively impacts our 
clients, our business and our people. 

Our diversity and inclusion strategic priorities aim to build 
awareness and engagement, address the gender diversity gap 
at senior levels and ensure all senior leaders support our robust 
expectations in this area.

Some clear successes to date include:

•  74% of colleagues surveyed feel that HL values and promotes 

employee diversity. This is +2% ahead of the FS norm; 

•  Introduction of colleague networks to raise awareness and 

drive engagement;

•  Introduction of employee policies that better support a diverse 

workforce; and

•  Increased rigour in our senior promotion and talent processes 

leading to an increased proportion of senior female promotions 
(33.3% of successful candidates were female in 2018 and 50% 
in 2019).

Our gender pay gap figures show that we have more than halved our 
mean gender pay gap, down from 28.8% in April 2017 to 12.9% in 
April 2019, and significantly narrowed the median bonus gap since 
2017. However, both our median gender pay gap and mean bonus 
gap have increased marginally since 2017. Whilst we are pleased to 
have made some progress, we are aware that the root cause of the 
gender pay gap, the higher proportion of men in senior or higher 
paid roles, has not changed. This is why one of our strategic 
priorities for 2020 is to hire more, promote more and lose 
fewer senior women. 

We have also:

•  Rolled out unconscious bias training to all hiring managers;

•  Made it easier for candidates to learn more about our family-

friendly policies; 

•  Participated in the Women Ahead Mentoring programme;

•  Continued the Career Confidence Mentoring Scheme; and

•  Implemented a range of initiatives to increase fairness and 

consistency of our pay process. 

Making progress in the diversity and inclusion space requires long- 
term focus and commitment to drive change. We will report back in 
next year’s Directors’ remuneration report on the further progress 
we have made during the year. 

Wider workforce 
Over the year, we have adopted an ‘Always Listening’ strategy to 
enable us to better consider the voice of our colleagues when 
making decisions. 

The HL Colleague Forum, set up in January 2019, focuses on key 
strategic decisions including: remuneration, culture and corporate 
strategy. On remuneration, the Forum sought to understand 
colleague views on a) the factors considered when setting executive 
remuneration, b) alignment with the wider pay approach used with 
all colleagues, c) share ownership and d) the difference in pay 
between the CEO and HL colleagues. 

I attended the feedback session and was pleased to hear the 
positive response from colleagues regarding these topics. As part 
of the Forum, we also shared proposed changes to the wider 
remuneration approach and we were happy to note the enthusiasm 
with which colleagues responded to these proposals. I look forward 
to seeing the impact once the changes come into effect. 

On a personal note, I have informed the Board that I do not intend to 
stand for re-election at the AGM in October. I will have completed a 
three year term on the Board and have immensely enjoyed 
contributing, inter alia, to the increased professionalism regarding 
the process and structure for remuneration at all levels throughout 
the organisation. I believe that the organisation’s remuneration 
principles will be appropriately aligned with our strategy and values 
as a consequence of the implementation of the new remuneration 
policy. The recruitment for my replacement is well advanced, and I 
wish the business and my eventual successor all the very best over 
the coming years.

Contents of this report
On the following pages we set out:

•  A revised Directors’ Remuneration Policy which we will ask 

shareholders to approve at our AGM on 8 October 2020; and

•  The annual report on remuneration. This will be subject to an 

advisory vote at the AGM.

On behalf of the Committee, I hope that you will support our 
proposed Policy at the 2020 AGM.

Fiona Clutterbuck
Chair of the Remuneration Committee

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

75

Financial statementsOther informationGovernanceStrategic reportREVIEW OF DIRECTORS’ REMUNERATION POLICY

Over the past year we have been examining our approach to 
remuneration. The new Directors’ Remuneration Policy will be subject 
to a binding vote and approval by shareholders at our 2020 AGM.

effect from the 2022 performance year, which is the first year we 
expect the FCA to implement requirements in line with the new 
Investment Firm Directive.

Details of the main proposed policy changes have been highlighted 
in the following table. Certain changes are only proposed to take 

Element

Pension 

Current policy

Proposed policy

Executive Directors receive a pension 
contribution of up to 11% of base 
salary, in line with the wider workforce.

•  Where Annual Allowance limits and/or Lifetime protection 

has been taken, contributions can be paid in to an alternative 
employer savings vehicle, matched up to 11% of salary, in line with 
the wider workforce. 

Annual bonus

Maximum bonus opportunity of 350% 
of base salary. 

On-target bonus opportunity 
disclosed as a percentage of salary 
in advance in the Directors’ 
Remuneration Report each year 
(CEO 64%, CFO 45% of maximum 
in 2019/20). 

40% of annual bonus is subject to 
compulsory deferral into awards over 
shares for a period of three years. 
No retention period is applied to 
vested shares.

•  Move to on-target bonus opportunity of 50% of maximum 

opportunity for both Executive Directors. This is in response 
to shareholder feedback, and to ensure consistency with the 
wider workforce.

•  Given the material decrease in target opportunity, the CEO will 
reach this level through a phased reduction over three years, 
starting in FY2022 

•  To reflect the reduction to the on-target bonus for the CEO, 

from FY2022 it is also proposed that he will receive an increase 
in maximum opportunity to 400% of base salary. The maximum 
opportunity for the CFO will remain at 350% of salary. 

•  Introduction of weightings for our performance measures, 
including individual performance, to guide performance 
assessment and enhance transparency of outcomes.

•  When required, deferral of total variable pay will increase to at least 
60% in line with anticipated regulatory change. Variable pay awards 
delivered in shares will also be subject to any post-vesting retention 
period that is required under the new regulations. 

•  Under the new regulatory requirements, it may be necessary to 
deliver each element of the bonus (including the upfront bonus 
paid following the end of the relevant performance year) at least 
50% in shares. To balance the impact of this, deferred bonus 
awards would be delivered 50% in cash and 50% in shares. 

•  To balance the impact of the retention period, vesting of deferred 
bonus awards will be in equal tranches of one third each year over 
a three year period. At each vesting point, shares will be subject 
to any retention period required under the new regulations.

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Element

SPP 

Shareholding 
guidelines

Malus and clawback

Current policy

Proposed policy

Maximum award of half times 
base salary.

Awards vest over a five year period, 
subject to the achievement of 
underpinning performance conditions 
over the vesting period. No retention 
period is applied to vested shares.

The grant of awards are subject to 
satisfactory personal performance 
of each Director in the period prior 
to grant. 

Directors have six years from 
appointment to the Board to achieve 
a shareholding with a minimum value 
of three times base salary.

No formal post-employment 
shareholding guideline in place. 

•  Proposing to simplify the operation of the SPP award, by using a 

three year performance period.

•  This will improve alignment to the timing of our strategic 

objectives and to motivate the Executives to deliver against these.

•  Five year vesting timeline remains unchanged. 

•  Awards will also be subject to any post-vesting retention period 

that is required under the new regulations. 

•  All Executive Directors are expected to hold a number of shares in 
the Company with a specific market value within a reasonable time 
frame (typically within six years of appointment).

•  The requirement for the CEO and CFO will remain unchanged.

•  Introduction of a post-employment shareholding guideline that will 
operate for two years after an Executive Director steps down from 
the Board. 

Malus and clawback provisions are in 
place for variable pay awards. The cash 
element of the bonus is subject to 
clawback until three years following the 
date of award and unvested deferred 
awards are subject to malus until the 
vesting date. SPP awards are subject to 
malus prior to vesting.

•  Enhanced malus and clawback provisions will apply to annual and 
long-term incentive plans to ensure alignment with best practice, 
including the addition of corporate failure as a trigger. 

•  For all variable pay awards, malus provisions will apply until vesting 
occurs, Clawback will apply to all awards until the later of three 
years following grant of an award and the end of any relevant 
vesting and retention period. See page 81 for further details. 

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77

Financial statementsOther informationGovernanceStrategic reportDIRECTORS’ REMUNERATION POLICY

The tables below summarise the elements of the remuneration 
package for Directors and will be effective from the date approved 
by shareholders in 2020 and will apply until shareholders next 
consider and vote on a subsequent policy (intended to be three 
years from the date of approval).

The Directors’ Remuneration Policy is designed to ensure that 
remuneration supports the Group’s strategic objectives, is 

appropriately positioned against the external market, and provides 
fair rewards that will attract, retain and motivate individuals of the 
calibre required to run a group of the scale and complexity of 
Hargreaves Lansdown. 

The policy is divided into separate sections for Executive and 
Non-Executive Directors.

Executive Directors

Component/purpose  
and link to strategy

Base salary
Reflects the 
individual’s 
responsibilities, 
experience and 
contribution. 
Supports the 
recruitment and 
retention of the 
calibre of individuals 
required to lead the 
Company.

Benefits
An ‘across the board’ 
benefits package is 
available both to 
employees and 
Directors alike.

Supports the 
recruitment and 
retention of the 
calibre of individuals 
required to lead the 
Company.

Pension
Provides adequate 
pension saving 
arrangements for 
Directors and 
employees.

Supports the 
recruitment and 
retention of the 
calibre of individuals 
required to lead the 
Company.

Operation and performance measures

Base salaries are reviewed annually, with any increase usually effective 
from 1 July. 

Base salaries are set taking into account a range of factors including 
external remuneration levels and remuneration levels within the Group, as 
well as an individual’s responsibilities, experience and contribution.

Base salary will ordinarily increase by no more than the average of relevant 
employee increases. Any increase beyond this would only be made in 
exceptional circumstances, which would be explained by the Remuneration 
Committee. Circumstances in which the Committee may award increases 
outside this range may include:
•  A change in the scope and/or size of Executive Director’s role and/or 

responsibilities;

•  Performance and/or development in role of the Executive Director; and
•  A material change in the Group’s size, composition and/or complexity. 

The Committee’s policy is to provide Executive Directors with competitive 
levels of benefits, taking into consideration the benefits provided to all 
eligible employees and the external market.

Where costs are necessarily incurred in the performance of duties on 
behalf of the Group, those costs will be reimbursed in full, e.g. travel, 
accommodation, subsistence, relocation, and any tax and social 
costs arising.

Provision of tax efficient benefits such as additional holiday, 
childcare vouchers and workplace parking is available through 
a salary sacrifice mechanism.

Other benefits include (but are not limited to) Group life insurance and Group 
income protection, as well as participation in the Save As You Earn scheme.

Pension provision is provided in line with the pension provision available 
for all employees.

Any changes made to the employee arrangements will be carried across 
to the Directors.

The Committee may amend the form of any Director’s pension 
arrangements in response to changing pension legislation or similar 
developments, so long as any amendment does not increase the cost to the 
Company of a Director’s pension provision by any greater percentage than 
the increase to the provision for all other employees.

The Company will contribute, on the same basis as the pension provision 
available to all employees, to a savings vehicle where a Director has reached the 
Lifetime Allowance, would exceed any pension contribution limits in any year, 
or has elected to protect their Lifetime Allowance. Alternatively if, in these 
circumstances, the Director does not wish to contribute to a savings vehicle, 
a cash allowance will be paid.

All employees and Directors may waive an element of their annual 
performance bonus in return for a corresponding employer’s contribution 
into their pension.

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Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Maximum opportunity

No absolute maximum increase.

While no absolute maximum level 
of benefits has been set, the 
level of benefits provided is 
determined taking into account 
individual circumstances, 
overall costs to the business 
and market practice. 

In approving the benefits paid, the 
Committee will ensure that they do 
not exceed a level which is, in the 
Committee’s opinion, appropriate 
given the Executive Director’s 
particular circumstances.

The Group provides a matched 
employer contribution of 5% of 
base salary.

Where employees make 
additional contributions of over 
5% of salary, these will be double 
matched by the Company, up to a 
maximum of 11% of salary.

The maximum contribution 
available to the Directors is 11% of 
salary, in line with the wider 
workforce rate. The maximum 
cash alternative is 5%.

Any contribution paid as a result 
of waiver of the cash element of 
an Annual Performance Bonus will 
not be counted towards these 
maxima and will not attract 
matched funding.

Component/purpose  
and link to strategy

Annual 
performance bonus
Rewards 
achievement of the 
Group’s business 
plan, key 
performance 
indicators and the 
personal 
contribution of 
Directors.

Aligns the interests 
of Directors with 
those of 
shareholders

Operation and performance measures

Maximum opportunity

The level of annual performance bonus payable is linked to key financial and 
non-financial metrics as well as corporate and individual performance 
against objectives.

The maximum bonus opportunity 
for Directors under the policy is as 
follows:

•  CEO: four times base salary in 

respect of the relevant financial 
year; and

•  CFO: three and a half times base 
salary in respect of the relevant 
financial year.

The on-target bonus for each Director as a percentage of base salary will be 
disclosed in advance in the annual report on remuneration for each year. 
The on-target award level for the CEO will be reduced to 50% of the 
maximum opportunity over the life of this policy. 

For each performance element of the bonus, 25% of the maximum 
opportunity will be paid for the attainment of threshold performance. 

Performance will be assessed against a combination of financial/growth, 
non-financial and individual performance measures with at least a 50% 
weighting allocated to financial/growth measures, and no more than 20% 
allocated to individual performance. In assessing the overall performance 
outcome, the Remuneration Committee will use its judgement to consider:

•  The extent to which market movements, investor sentiment, interest 

rates and regulation, all of which are beyond the control of the Directors, 
have impacted the performance. This may result in either reductions or 
increases in the awards that would otherwise have been granted;

•  The extent to which management has operated within the agreed risk 

parameters; and

•  The extent to which the bonus outcome reflects the overall performance 
of the business, including in the context of the shareholder experience.

A minimum of 40% of the annual performance bonus is subject to 
compulsory deferral over three years. Where required by regulation, deferral 
will be increased to ensure compliance with regulatory deferral levels for all 
variable pay.

Awards will be delivered in an appropriate combination of cash and shares, in 
line with prevailing regulatory requirements, with a minimum of 50% 
delivered over HL plc shares. The combination of cash and shares will be 
determined each year by the Committee.

Vesting will occur over a period of three years. Vested shares will be subject 
to a further retention period as required under regulation.

Subject to regulatory requirements, dividend alternatives will accrue on 
deferred awards up to the vesting date and will be paid as soon as practical 
after exercise of the award.

Awards are subject to a formal malus mechanism until vesting. Awards are 
subject to clawback until the later of three years from the date of award or 
the end of any post vesting retention period. Further details of malus and 
clawback provisions are set out on page 81. 

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Financial statementsOther informationGovernanceStrategic reportDIRECTORS’ REMUNERATION POLICY

Maximum opportunity

The maximum award each year 
under the Policy is half times 
base salary.

Not applicable.

Component/purpose  
and link to strategy

Sustained 
Performance Plan 
Aligns the interests 
of Directors with 
those of 
shareholders and 
rewards long-term 
stewardship of the 
Company.

Shareholding 
guideline
Aligns the interests 
of management and 
shareholders to the 
success of the 
Group

Operation and performance measures

Annual awards of over HL plc shares will vest over a five year period, subject 
to the achievement of underpinning performance conditions over a period 
of three financial years beginning from the financial year in which awards are 
granted. Vested shares will be subject to a further retention period as 
required under regulation.

Awards will be granted subject to satisfactory personal performance of 
each Director in the period prior to grant. The underpinning performance 
conditions applicable for each award will be disclosed upfront in the 
remuneration report.

Subject to regulatory requirements, dividend alternatives will accrue on 
unvested awards up to the vesting date and will be paid as soon as practical 
after exercise of the award.

Awards are subject to a formal malus mechanism until vesting. Awards are 
subject to clawback until the end of any post vesting retention period. 
Further details of malus and clawback provisions are set out on page 81. 

All Executive Directors are expected to hold a number of shares in the 
Company with a specific market value expressed as a percentage of their 
salary, within a reasonable time frame (typically within six years of 
appointment).

The current shareholding guideline for Directors is a minimum value of three 
times base salary.

Vested and unvested (net of tax) awards under the annual performance 
bonus are included in the calculation of a Director’s shareholding for this 
purpose. Unvested awards no longer subject to performance conditions 
(net of tax) under the Sustained Performance Plan are also included.

Reflecting best practice, the Committee has adopted a post-cessation 
shareholding guideline, effective from the adoption of this new policy, which 
applies for two years following cessation of employment. Upon ceasing to 
be employed, Directors will be required to retain a shareholding equal to 
their shareholding guideline, or the number of shares actually held on 
departure, whichever is the lower, for twenty four months. This will not 
include shares purchased or awarded to Directors upon recruitment in 
respect of any buyout award. Nor will it include shares vested prior to the 
2020 AGM.

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Choice of performance measures and approach to target setting 
Annual bonus
The choice of the performance measures applicable to the annual 
bonus scheme reflects the Committee’s belief that incentives 
should be appropriately challenging and tied to the achievement 
of financial and non-financial measures (including risk and other 
strategic measures) and key personal objectives, including 
behaviours aligned to our values. 

The Committee reviews the measures each year and varies them 
as appropriate to reflect the priorities for the business in the year 
ahead. A sliding scale of targets is set for each measure to 
encourage continuous improvement and the delivery of above 
target performance. 

SPP
As highlighted in the above table, the Committee will take into 
consideration prior individual performance when assessing the 
value of the SPP grant level for Executive Directors.

Forward-looking performance is measured against financial and 
non-financial performance underpins that reflect the Group’s 
strategic priorities.

Discretion
The Committee retains the flexibility to make adjustments to the 
formulaic vesting outcomes of variable pay in instances where the 
outcome would otherwise not be reflective of the wider shareholder 
experience and/or materially inappropriate in the context of 
unexpected or unforeseen circumstances relating to the Group.

Malus and clawback 
Annual bonus and SPP awards are subject to malus and clawback 
provisions in exceptional circumstances. In addition, the Committee 
can defer a decision to award bonuses, or award and suspend 
payment of bonuses, and/or vesting of deferred bonus and/or SPP 
awards for any individual in scope of an investigation into their 
conduct or responsibility, accountability or knowledge and/or 
influence over any material risk event identified during or after the 
performance year.

The triggers that apply to malus and clawback under all incentive 
plans are as follows:

•  A material misstatement of the financial results of any Group 

Company or its funds;

•  A material failure of risk management in any Group Company 

or a relevant business unit;

•  Serious reputational damage to any Group Company or a relevant 
business unit attributable to the conduct of, or an act of omission 
by, the Award Holder or an Employee for which the Award Holder 
is or was responsible;

•  A failure by the participant to identify any serious risks relating 

to any Group Company;

•  A failure by the participant to implement appropriate controls 

for any serious risks relating to any Group Company; 

•  Corporate failure or significant downturn in financial 

performance; and

•  An error in the calculation of the Award Holder’s performance 

bonus in respect of which the award was made.

Legacy arrangements
The Committee retains discretion to make any remuneration 
payment or payment for loss of office outside of this Directors’ 
Remuneration Policy (including the exercising of discretion available 
in respect of any such payment) where:

•  The terms of the payment were agreed before this Directors’ 
Remuneration Policy came into effect, provided in the case of 
any payment whose terms were agreed before this Directors’ 
Remuneration Policy became effective, the remuneration 
payment or payment for loss of office was permitted under the 
Company’s relevant former Directors’ Remuneration Policy at 
the time of agreement; or

•  The terms of the payment were agreed at a time when the 

relevant individual was not a Director of the Company and, in the 
opinion of the Committee, the payment was not in consideration 
of the individual becoming a Director of the Company

For these purposes, ‘payment’ includes the satisfaction of awards of 
variable remuneration and, in relation to an award over shares, the 
terms of the payment are agreed at the time the award is granted.

Approach to recruitment remuneration
The Committee will set a remuneration package for new Executive 
Directors determining the individual elements of the package and 
the total package taking account of the skills and experience of the 
candidate, the market rate, and remuneration levels across the 
Group, respecting maximum levels for variable pay referred to in 
the appropriate policy table. 

Additional cash and/or share based awards on a one-off basis 
may be made as deemed appropriate by the Committee if the 
circumstances require, taking into account pay or benefits forfeited 
by a Director on leaving a previous employer. The Committee 
has the discretion to make such awards under the Sustained 
Performance Plan and in excess of the salary limits contained 
therein, or as permitted under Rule 9.4.2 of the Listing Rules (which 
allows companies to make one off share awards in exceptional 
circumstances, including recruitment). Such awards will, as far as 
possible, maintain consistency with the awards forfeited in terms 
of type of reward (shares or cash), expected value, time horizons 
and whether they were subject to performance criteria. Other 
payments may be made for relocation expenses, recruitment 
from abroad, legal costs, tax equalisation, other costs or benefits 
forfeited by an individual being recruited. 

Service agreements and loss of office payments
All Executive Directors have a service contract which reflects the 
approved policy in force at the time of appointment. 

The service contracts for all Directors in post are available for 
viewing (on the giving of reasonable notice) at our registered office 
during normal business hours and both prior to, and at, the Annual 
General Meeting. Under the terms of our Articles of Association, 
all Directors are subject to annual re-election by shareholders.

Service contracts do not have a specific duration but may be 
terminated with 12 months’ notice from the Company or the 
Executive Director.

The service agreements contain provisions for payment in lieu 
of notice in respect of base salary and pension contributions.

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The Committee has a policy framework for payments for loss of office by an Executive Director, both in relation to the service contract 
and incentive pay, which is summarised below. The approach of the Company on any termination is to consider all relevant circumstances, 
including the recent performance of the Executive Director, and to act in accordance with any relevant rules or contractual provisions.

Nature of termination:

By Executive Director or 
Company giving notice 

By Company summarily

Base salary, pension 
and benefits

Paid until 
employment ceases.

Paid until 
employment ceases.

Annual bonus

No entitlement to 
annual bonus for that 
financial year.

No entitlement to 
annual bonus for that 
financial year.

Deferred bonus award

Unvested deferred 
bonus awards 
lapse when 
employment ceases.

Unvested deferred 
bonus awards 
lapse when 
employment ceases. 

Sustained Performance 
Plan (SPP) awards

Within first three years 
of award grant, unvested 
awards lapse when 
employment ceases.

Vested unexercised, 
and unvested SPP 
awards lapse when 
employment ceases.

After three years from 
award grant, unvested 
awards will continue to 
vest in full on the original 
terms subject to 
achievement of the 
performance underpins.

Other payments

None.

None.

Good leaver: leaving by reason of death, ill health, injury or 
disability, redundancy, retirement with the agreement of the 
Committee, the sale of employing business or company, or 
other circumstances at the discretion of the Committee 

Paid until employment ceases or in respect of 
notice period (subject to mitigation) depending 
on the reason for cessation. 

Discretion for Company to pay salary, 
pension and benefits in a single payment 
or in monthly instalments. 

Cessation during the financial year or after the 
financial year end, but before payment date, 
may result in bonus being payable subject to 
performance (pro-rated for the proportion of 
the financial year worked unless the Committee 
determines otherwise).

Vested unexercised, and unvested deferred 
bonus awards, may vest and be exercised in 
accordance with normal terms. 

Committee has discretion to determine 
whether awards vest when employment ceases.

Within the performance period, unvested 
awards will vest in accordance with the original 
terms, on a pro rata basis for the period of 
time served as a proportion of the initial 
three years, subject to achievement of the 
performance underpins.

Following the end of the performance period, 
unvested awards will continue to vest in full 
on the original terms.

In appropriate circumstances, disbursements 
such as legal costs, outplacement services, 
relocation expenses and the cost of a 
settlement agreement.

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Provisions on a takeover or other corporate events
In the event of a takeover or other corporate event, the Committee 
shall determine the amount (if any) of any bonus payable taking 
into account any applicable performance targets that have been 
achieved and any such factors as it considers appropriate given 
the curtailed performance period.

Unvested deferred bonus awards and outstanding SPP awards 
will vest at that time subject to, for SPP awards, satisfaction of any 
applicable performance conditions and pro-rated to reflect the 
length of the Performance Period which has been worked (with 
the Committee having discretion not to pro-rate or to reduce the 
pro-rate if it considers it appropriate to do so). Alternatively, the 
Committee may determine with the agreement of the acquiring 
company that awards may be exchanged for equivalent awards 
in another company.

Illustration of application of Remuneration Policy
The Committee discloses each year in the Group’s Report and 
Financial Statements a bar chart that models the potential 
remuneration for each of the Executive Directors for the 
forthcoming year using a range of assumptions. The chart shows 
the potential value of the current Executive Directors’ remuneration 
for the forthcoming year for three scenarios; minimum, maximum 
and mid-point scenario as follows:

Chris Hill – Remuneration opportunity for 2020/2021  
(£’000s)

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0

3,317k

10%

3,479k

5%
9%

68%

65%

2,507k

13%

58%

725k

100%

29%

22%

21%

Minimum

Mid-point

Maximum

SPP

Annual bonus

Fixed

Max incl 50% 
share price growth 
under SPP

50% share price
growth under SPP

Philip Johnson – Remuneration opportunity for 2020/2021 
(£’000s)

•  The minimum amount represents the unconditional 

component of the remuneration package: salary, pension 
and employee benefits;

3,000

2,500

•  The mid-point amount is the amount the Executive Director will 

2,000

2,351k

10%

2,465k

5%
9%

receive if they achieve an on-target bonus level and awards under 
the Sustained Performance Plan vest in full. It will include both 
fixed and variable components of remuneration; and

•  The maximum level is the maximum amount of remuneration 

each Executive Director can be awarded in the year. The 
maximum is subject to remuneration caps that have been 
established for each component.

Within the above scenario charts, the final scenario on the right 
hand side sets out the impact on the SPP award of a 50% 
appreciation in Company’s share price during the relevant period. 

1,500

1,000

500

100%

0

515k

1,547k

15%

52%

33%

68%

65%

22%

21%

Minimum

Mid-point

Maximum

SPP

Annual bonus

Fixed

Max incl 50% 
share price growth 
under SPP

50% share price
growth under SPP

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DIRECTORS’ REMUNERATION POLICY

Non-Executive Directors 

Component/purpose  
and link to strategy 

Base salary
Supports the attraction and 
retention of high performing 
individuals, considering both 
the market value of the position 
and the individual’s skills, 
experience and performance.

Committee Chair fees
Recognises the additional time 
commitment and responsibility 
involved in chairing a 
Committee of the Board.

Senior Independent Director 
(SID) fee  
Recognises the additional time 
commitment and responsibility 
involved in holding the role of 
the SID.

Benefits and expenses
To appropriately reimburse the 
Chair and Non-Executive 
Directors for out-of-pocket 
expenses incurred in the 
fulfilment of their 
responsibilities and any tax and 
social costs arising.

Operation and performance measures

Non-Executive Directors are paid an annual base fee with fees for additional roles (for example, 
Senior Independent Director or Chair of a Board Committee and/or Chair or member of a 
subsidary Board).

The Chair’s and Non-Executive Directors’ basic fees are reviewed annually and any increases, if 
applicable, are normally effective from 1 July.

The fee levels are set taking into account relevant factors, such as time commitment and market 
data for comparable positions, and taking account of the time commitment required for the role.

All Non-Executive Directors’ fees including those below are paid in cash on a monthly basis or such 
other frequency as determined by the Board. 

The Non-Executive Directors are not eligible for bonuses, pension or to participate in any Group 
employee share plan.

Each Non-Executive Director receives an additional fee for each Committee for which they are Chair.

The Committee Chair fees reflect the additional time and responsibility in chairing a committee 
of the Board, including time spent liaising with management and preparing for a committee 
of the Board. 

The SID receives an additional fee for his or her role.

The fee reflects the additional time and responsibility in fulfilling the role of Senior 
Independent Director.

Non-Executive Directors may be eligible to receive benefits such as travel and other 
reasonable expenses.  

Where costs are necessarily incurred in the performance of duties on behalf of the Company, those 
costs will be reimbursed in full, e.g. travel, accommodation, subsistence, relocation, and any tax and 
social costs arising.

Expenses may be claimed by the Chair and Non-Executive Directors in line with the Company’s 
expenses policy.

Appropriate Director insurance and indemnity cover is provided by the Company.

Some Group services are provided at a reduced cost, on the same basis as for all other employees.

Where benefits are provided to Non-Executive Directors, they will be provided at a level considered 
to be appropriate, taking into account individual circumstances.

In accordance with the Company’s Articles of Association, the maximum aggregate remuneration for the Non-Executive Directors is 
£1,500,000 per annum. This limit will be reviewed by the Board from time to time to ensure that it remains appropriate.

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Consideration of shareholder views
The Committee recognises that Director remuneration is an 
area of particular interest to our shareholders and in setting and 
considering changes to remuneration, it is critical that we listen to, 
and take into account, their views.

The Committee considers shareholder feedback received in 
relation to the AGM each year at its first meeting following the AGM. 
This feedback, as well as any additional feedback received during 
any other meetings with shareholders, is then considered as part 
of the Group’s annual review of the implementation of the 
Remuneration Policy. We also regularly engage with our largest 
shareholders to ensure we understand the range of views which 
exist on remuneration issues. 

When any material changes are made to the Policy, the Committee 
will discuss these in advance with our major shareholders wherever 
practical. The Committee will also consult with professional advisers 
to ensure we consider regulatory requirements and current market 
and industry practices, where appropriate.  

The Committee undertook a specific shareholder consultation 
exercise in relation to the development of this Policy in summer 
2020, liaising with major shareholders and seeking engagement 
with the main proxy advisory bodies. Their feedback was taken 
into account in the finalisation of the Policy.  

General
External Board appointments
The Company recognises that external Non-Executive 
Directorships are beneficial to both the Director and the Company 
and that its Executive Directors may be invited to become Non-
Executive Directors of other companies. Such non-executive duties 
can broaden experience and knowledge which can benefit the 
Company. Subject to approval by the Board, Executive Directors are 
allowed to accept two non-executive appointments (limited to one 
in the FTSE 100) and retain the fees received, provided that the 
appointment is not likely to lead to conflicts of interest.

Consideration of employment conditions elsewhere 
in the Company
The Committee considered the Company’s remuneration 
principles which apply across the Group when determining the 
Executive Director Policy outlined above. In particular, the approach 
taken to salary increases and the structure of the annual bonus 
aligns closely to the approach generally taken across the wider 
workforce, and the same SPP structure is used for all participants 
within the plan.

Over the year, we have adopted an ‘Always Listening’ strategy to 
enable us to better consider the voice of our colleagues when 
making decisions. 

The HL Colleague Forum, set up in January 2019, focuses on key 
strategic decisions including, remuneration, culture and corporate 
strategy. On remuneration, whilst the Committee has not consulted 
directly on the proposed Directors’ Remuneration Policy changes, 
the Forum was asked its views on a) the factors considered when 
setting executive remuneration, b) alignment with the wider pay 
approach used with all colleagues, c) share ownership and d) the 
difference in pay between the CEO and HL colleagues. 

The Committee is regularly updated on the pay and employment 
conditions for the wider workforce through reports from the 
Reward Governance Committee and this provided context for 
its decisions regarding the Directors’ Remuneration Policy. 

The Committee also considers the wider salary increase, 
remuneration arrangements and employment conditions across 
the wider employee population when considering Directors’ pay 
and awards.

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ANNUAL REPORT ON REMUNERATION

This report has been prepared in accordance with the provisions 
of the Companies Act 2006 and the Large and Medium-Sized 
Companies and Groups Regulations 2013, as amended. It also 
meets the requirements of the UK Listing Authority’s Listing 
Rules and the Disclosure Guidance and Transparency Rules. The 
Remuneration Committee confirms throughout the financial year 
that the Company has complied with these governance rules and 
best practice provisions.

Role of the Remuneration Committee 
The Board remains ultimately accountable for Executive 
remuneration but has delegated this responsibility to the 
Remuneration Committee.

The Remuneration Committee is therefore responsible for 
determining the Remuneration Policy for the remuneration of 
the Executive Directors of the Company and of the subsidiary 
companies, the Chair, other members of executive management 
and all other employees who are deemed to be Material Risk Takers. 
The policy is determined with due regard to the interests of the 
Company, the shareholders and the Group, with the objective of 
being able to attract, retain and motivate Executive management 
of the quality required to run the Group successfully without paying 
more than is necessary.

The performance measurement of the Executive Directors and key 
members of senior management and the determination of their 
annual remuneration packages is also undertaken by the 
Committee. For individuals below the Group Executive Committee, 
the Reward Governance Committee, as a sub Committee of the 
Group Executive Committee, consisting of the Chief Executive 
Officer, Chief Financial Officer, Chief People Officer and Group 
Director of Risk and Compliance which reviews individual 
remuneration outcomes and reports and refers decisions to the 
Committee for final approval where relevant.

The Committee also ensures that the remuneration relationship 
between the Executive Directors and senior employees of the 
Group is appropriate and that the Remuneration Policy complies 
with the relevant FCA Remuneration Codes. Any exceptional 
remuneration arrangements for senior employees are approved by 
or advised to the Committee.

UK Corporate Governance Code 
When considering the proposed policy, the Committee was mindful 
of the Code and believes that the executive remuneration 
framework addresses the following principles:

•  Clarity – The Committee believes that the remuneration 

framework should be clear and transparent. This year, the annual 
report has enhanced disclosure on variable pay. The performance 
measures for the annual bonus have been simplified, with 
attached weightings for each measure being disclosed going 
forward. 

•  Simplicity – The remuneration arrangements for Executive 

Directors are well understood by both participants and 
shareholders. The structure consists of fixed pay, annual bonus 
award (including deferral) and the SPP (restricted share award). 

•  Risk – The remuneration framework has been designed to 
mitigate risk where appropriate. The Committee reviews 
adherence to the Group’s risk parameters as part of its 
determination of variable pay outcomes and malus and clawback 
provisions apply to both the annual bonus and SPP award. In the 
proposed policy, these provisions have been enhanced to include 
corporate failure. 

•  Predictability – In the Report and Financial Statements, 

the potential value of the Executive Directors’ remuneration 
packages at threshold, target and maximum scenarios (including 
with 50% share price appreciation) have been provided. In 
addition, the policy also states the maximum annual bonus 
and SPP opportunity as a percentage of salary. 

•  Proportionality – The Committee strongly believes that poor 

performance should not be rewarded. The annual bonus requires 
performance against stretching measures and the SPP award 
has a robust underpin. The underpin measures both financial 
and non-financial performance, reflecting the Group’s 
strategic priorities.

•  Alignment to culture – The remuneration framework has been 
designed to support both the Group’s culture, purpose and 
values. The performance measures and underpins of the variable 
pay awards have been chosen to drive desired behaviours and are 
aligned to the strategy of the business. 

Meetings during the year
There were nine scheduled meetings during the year and additional 
ad hoc meetings where required. All meetings were chaired by Fiona 
Clutterbuck. Other members were Deanna Oppenheimer, Shirley 
Garrood and Stephen Robertson.

None of the Committee has any personal financial interest (other 
than as shareholders), conflicts of interests arising from cross-
directorships or day-to-day involvement in running the business.

Attendance at Committee meetings during  
the year to 30 June 2020

Member

Position

Fiona Clutterbuck
Deanna Oppenheimer Non-Exec Dir

Chair

Shirley Garrood

Non-Exec Dir

Stephen Robertson

Non-Exec Dir

Meetings 
eligible

Meetings
attended
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••
••••••••• •••••••••

During the year, the Committee has undertaken activities as 
set out below and, in doing so, confirm that there have been no 
deviations from the procedure for implementation of the Policy 
in this financial year:

•  A detailed review of the Directors’ Remuneration Policy in 

preparation for the AGM vote and considering our remuneration 
approach for 2020/21; 

•  Consideration of the Directors’ remuneration report in the 2020 

Report and Financial Statements, and all of the feedback received 
from institutional shareholders;

•  Reviewing the 2019/20 Remuneration Policy implementation and 
updating our approach to business and individual performance 
measures, targets and weightings, also including a more detailed 
calibration process;

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•  Receiving and noting regulatory and governance updates to keep 

abreast of best practice;

•  Considering a formal assessment of risk performance in relation 

to remuneration;

•  Reviewing and agreeing performance bonuses for the Executive 

Directors as well as other Material Risk Takers;

•  Reviewing and approving Executive Directors’ objectives and 

performance measures; 

•  Reviewing the approach to proportionality and the approach for 
the identification of Material Risk Takers under CRD IV, AIFMD 
and UCITS V;

Throughout the year, the Committee has reappointed and been 
advised by Deloitte LLP, which is a signatory to the Remuneration 
Consultants Group’s Code of Conduct for the provision of 
independent remuneration advice. The advisers review all 
Committee papers and provide input on matters directly to the 
Committee as well as attend all Committee meetings. As such, the 
Committee is satisfied that the advice it has received was objective 
and independent. The fees payable to Deloitte for this advice were 
based on services provided against a scope of services approved by 
the Committee and amounted to £83,700 plus VAT. Other services 
provided to the Group by Deloitte LLP during the year consisted of 
risk advisory, tax, consulting and internal audit services on a 
co-sourced basis.

•  Reviewing the remuneration policy for the wider workforce, 

Overview of activities during the financial year

including improvements in the approach to the year end pay and 
bonus to improve clarity, fairness and transparency for colleagues;

•  Approving the annual Save As You Earn scheme invitation 

and terms;

•  Approving a new delegation policy setting out circumstances 
under which the authority of the Committee can be delegated;

•  Receiving reports and overseeing decisions and 

recommendations made by the Reward Governance Committee;

9%
Regulatory
and governance

13%
Other including 
management admin

•  Reviewing and approving the required Remuneration 

Code disclosures;

•  Reviewing colleague feedback on remuneration via the HL 

Colleague Forum;

15%
Wider workforce policy
and gender pay

•  Reviewing the gender pay gap reporting covering the snapshot 
date of 5 April 2019 and noting management’s action plan to 
address the gender pay gap; and

19%
Business performance and 
risk assessment review

44%
Executive
Remuneration
and policy

•  Reviewing and approving retention awards and updated Terms 

of Reference for this Committee.

The detailed responsibilities of the Committee are set out in its 
terms of reference, which are available on the Group’s website at 
www.hl.co.uk/about-us/board-of-directors. 

Advice to the Committee 
The Committee is supported by the Group Company Secretary, the 
Chief People Officer, the Head of Performance and Reward, and the 
Chief Executive Officer who are invited to attend Committee 
meetings to provide further background information and context to 
assist the Committee in its duties. No Director was involved in 
discussions regarding the determination of their own remuneration.

Consultation with employees
The HL Colleague Forum was set up in January 2019 to create a 
feedback channel directly between colleagues and the Board on 
matters of strategic importance. The Forum has considered culture 
at HL, pay and development and corporate strategy. 

The Forum was able to recognise the complexities associated 
with executive pay and the importance of aligning this to business 
performance and colleague satisfaction. Colleagues supported 
the share ownership incentive for Executives, noting that it was 
important they had ‘skin in the game’. They also recognised the 
benefits of share ownership offered through our SAYE scheme. 

As outlined in our Directors’ Remuneration Policy, the Committee 
also considers the wider salary increase, remuneration 
arrangements and employment conditions across the wider 
employee population when considering Directors’ pay and awards.

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ANNUAL REPORT ON REMUNERATION

Executive Director remuneration for 2020
Remuneration payable for the 2020 financial year (1 July 2019 to 30 June 2020) (Audited)

The Directors’ Remuneration Policy operated as intended in the financial year with remuneration received by Executive Directors in 
relation to performance in 2020 as set out below:

Single Total Figure Table

Annual Bonus

Name of 
Director

Chris Hill

Philip 
Johnson

Year

2020
2019
2020
2019

Gross 
basic salary
£’000

Other taxable
 benefits1
£’000

Upfront 
cash 
£’000

Deferred
 shares
£’000

630
612
446
434

6
6
5
1

1,243
–
870
–

829
–
580
–

Employer
 pension
 contribution3
£’000

LTIP/SPP2
£’000

–
–
–
–

32
31
22
22

Total 
fixed 
remuneration
£’000

Total 
variable 
remuneration
£’000 

668
649
473
457

2,072
–
1,450
–

Total
£’000

2,740
649
1,923
457

1  This includes Medical, PMI and SAYE discount value over the term of this savings contract.
2  Sustained Performance Plan (SPP) is our Long Term Incentive Plan (LTIP), introduced in 2016/2017 and, subject to performance conditions, these will first start to vest in 2022. 

No SPP award has vested and therefore none of the SPP is attributable to share price growth.

3   This includes employer pension contributions and any pension allowance paid in lieu of pension contributions.

Other than SAYE options (which are available to Directors on the same basis as all employees and included in other cash benefits), and 
the awards made to Chris Hill on joining, no share options without performance criteria have been granted to Executive Directors since 
7 March 2012.

Where eligible, benefits in kind are available to Directors on the same basis as other employees. For 2020, benefits include Life Insurance, 
Income Protection, Private Medical Insurance, Save As You Earn (SAYE) scheme, reduced platform fees for holding assets on the Group’s 
investment platform reduced dealing charges for self and connected persons, and access to a range of voluntary benefits such as critical 
illness cover.

No Director has a prospective entitlement to a defined benefit pension by reference to their length of qualifying service.

Assessment of annual performance for the 2020 financial year (1 July 2019 to 30 June 2020) (Audited)
The value of any bonuses payable to Executive Directors was determined by the Committee based on:

•  An assessment of the performance of the Group against financial/growth, client, colleague and delivery measures, including an 

assessment of risk performance and risk events as detailed below; and

•  Each individual’s performance, including progress against the specific objectives set for them as well as an assessment of risk 

management and compliance and their behaviours aligned to the Group’s values.

The Committee agreed that financial and growth metrics should make up at least 50% of the business performance assessment and, in 
doing so, simplified the assessment to three key metrics as set out below whilst removing metrics that were duplicative.

In order to ensure a minimum 50% weighting towards the financial/growth business metrics, the remaining 50% is split 30% against the 
client, colleague and delivery business metrics and 20% against individual objectives. Again, in agreeing that client, colleague and delivery 
would make up 30% of the assessment, the Committee removed duplicative measures in order to improve their ability to appropriately 
assess performance.

The Committee’s determination was undertaken, taking all factors into account and using all relevant information. For each Executive 
Director, their overall bonus was determined by reference to the following target and maximum levels, as disclosed in the 2019 Report and 
Financial Statements:

Chris Hill
Philip Johnson

On-target bonus
 opportunity 
(% of base salary)

Maximum bonus
 opportunity 
(% of base salary)

225%
156%

350%
350%

The total value of any bonuses payable to both Executive Directors and other members of the Executive Committee is subject to a cap of 
5% of profit before tax, in line with the policy.

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Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Group performance has been considered in relation to the following measures:

Financial/growth – 50%

Client, colleague and delivery – 30%

CEO

Individual – 20%

CFO

Net new business

Client retention

Strategic growth and client 
service

Sustainable financials

Client numbers
Profit before tax

Colleague advocacy (engagement)
Strategic delivery

Culture, risk and governance
Reputation

Strategy evolution and risk
Capability and delivery

Details of performance in each of these areas is set out below:

Financial/Growth
(50% weighting)
Net new business £5.5bn

Threshold

Target
£6.75bn

Stretch
£8.0bn

Actual
£7.7bn

Achievement Commentary
88%

Client numbers

1,224,521

1,279,449

1,334,376

1,412,094

100%

£292.4m £314.5m £336.5m £339.5m 100%

Profit before tax
(excluding gain on 
the sale of Funds 
Library)

Client, colleague and 
delivery
(30% weighting)
Client retention

Threshold
90%

Target
92%

Stretch
94%

Actual
92.8%

Achievement Commentary
70%

Colleague 
engagement

56

58

61

63

100%

Strategic delivery 0

50%

100%

100%

100%

A strong overall performance with net new business 
just short of a very ambitious target and ahead of prior 
year (£7.3bn). The Committee noted the strong tax year 
end with record figures during March and April 2020 and 
recognised this very strong performance given difficult 
external market conditions in both halves of the year.
Exceptional performance with 188,000 net new clients 
(133,000 last year) despite challenges in the first half of 
the year.. The Committee noted the impact of 
management actions through migrations and a very 
effective marketing campaign. The Committee also 
noted continued growth in market share (40.5% to 
41.1% in the platform market and 34.1% to 39.5% in the 
UK execution only stockbroking market).
The Committee noted exceptional performance 
through rigorous cost control, excellent focus on 
trading volumes and strategic decisions regarding 
investment. Statutory profit before tax of £378.3m 
(including gain on sale of Funds Library)

Overall achievement 47.9% of 50% weighting

A strong overall performance with client retention 
remaining relatively consistent with previous periods 
although slightly below last year (93.6%). The 
Committee noted the measures put in place by 
management to retain clients.
Exceptional performance supported by many other 
positive results from the colleague survey, including 
leadership, management and culture measures. The 
Committee noted the culture engagement programme, 
diversity and inclusion strategy and, in particular, the 
effectiveness of empathetic leadership through positive 
management of the impact of the COVID-19 pandemic.
The Committee noted very strong performance and a 
step change in delivery of the strategic delivery 
programme across transformation, technology, 
proposition, service and efficiency, regulation and 
operational infrastructure. In addition, the Committee 
noted the resilience of core systems together with agility 
in responding to and supporting clients and colleagues 
during the height of the COVID-19 pandemic.

Overall achievement 27% of 30% weighting

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

89

Financial statementsOther informationGovernanceStrategic reportANNUAL REPORT ON REMUNERATION

The Committee assessed each individual Director’s performance during the financial year, including against their personal objectives, as 
follows:

Chris Hill

Objective

Metrics

Achievement

Define and shape the business to deliver 
strategic growth whilst maintaining market 
leading client service
Foster a diverse and innovative, results 
oriented culture that operates within an 
effective risk framework and well 
governed organisation
Proactively manage the reputation of the 
Group across all stakeholders

Assessment based on growth in market 
share and client advocacy (likelihood to 
recommend)
Assessment based on diversity, 
application of best practice and 
effectiveness of controls and processes

Assessment based upon a basket of 
measures contained within the 
reputation scorecard

Outperformed on market share and 
positive improvement on client advocacy

Excellent progress on all metrics with 
some outperformance

Strong performance achieved

Summary: 
The Committee concluded the CEO achieved a very strong performance. Notably his preparation, supported by the leadership team, 
ahead of the COVID-19 pandemic ensured record levels of business with significant numbers of colleagues working from home and 
remaining motivated and engaged. Learnings from last year have produced tangible results and he has made a significant contribution 
to performance throughout the year and, in delivering against his personal objectives, demonstrated a strong set of values, vision and 
talent in an extremely challenging environment.

Overall achievement 16.5% of 20% weighting

Philip Johnson

Objective

Metrics

Achievement

Shape a sustainable business model that 
delivers long-term financial results

Assessment based on delivery of strategic 
initiatives, capital and liquidity

Outperformed on strategic delivery 
(notably operational resilience and 
transformation projects) and very strong 
performance across all financial delivery, 
including personal oversight of Funds 
Library sale)
Outperformed on investor relations and 
colleague with very strong performance 
across the risk and controls framework.
Outperformed in all areas

Assessment based on quality of investor 
relations, colleague engagement and 
audit, risk and compliance actions
Assessment is based on client service 
metrics, including errors and complaints 
balanced against efficiency measures

Provide leadership and direction to evolve 
and communicate the strategy within an 
effective risk framework
Balance resources and service levels to 
improve capability and delivery across 
functional areas
Summary 
The Committee determined that Philip Johnson has made a significant contribution to the financial success of the business through 
financial leadership and a robust focus on costs. Through achievement of his personal objectives, capital and liquidity remains strong to 
support an ambitious business strategy coupled with high service levels and strong investor relationships. Philip Johnson has made a 
significant contribution to performance throughout the year and, in delivering against his personal objectives, demonstrated a strong 
set of values, leadership and talent in an extremely challenging environment.

Overall achievement 18.5% of 20% weighting

90

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Overall assessment and bonuses awarded for the financial year (1 July 2019 to 30 June 2020) (Audited)
The Committee considered all of the above in making their bonus determination for Chris Hill and Philip Johnson for the 2020 financial year. 
The Committee is satisfied that the outcomes for Executives reflect the performance of the business in the round and the experience of 
the Group’s stakeholders, without any need to apply discretion to adjust the 2020 bonus awards.

In addition, it also considered the extent to which performance (both Group and individual) has been achieved within the agreed risk 
parameters, based on an assessment from the Chief Risk Officer, and the extent to which the bonus outcome reflects the overall 
performance of the business in the context of the client and shareholder experience.

The Committee concluded that the bonus outcomes for Chris Hill and Philip Johnson should reflect the strong levels of Company 
performance during the year, as well as the high levels of leadership shown by both, including their performance against individual 
objectives and the Group’s values. 

The resulting bonuses determined by the Committee for the year ending 30 June 2020 are set out below:

Chris Hill 2020
Chris Hill 20191
Philip Johnson 2020
Philip Johnson 20191

Cash £’000

Deferred £’000

Total £’000

1,243
0
870
0

829
0
580
0

2,072
0
1,450
0

% of maximum
94%2 
0
93%3
0

Notes 
1  In the prior year, Executive Directors informed the Committee that they did not wish to take any bonus for the 2019 performance year. The Committee accepted their 

decision and their awards were waived.

2   Having applied the performance outcome to the CEO’s on-target and maximum bonus opportunity (on a straight line basis), this results in a bonus of 329% of salary which is 

94% of his maximum opportunity

3   Having applied the performance outcome to the CFO’s on-target and maximum bonus opportunity (on a straight line basis), this results in a bonus of 325% of salary which is 

93% of his maximum opportunity

Deferral of annual performance bonuses
40% of the annual performance bonus is subject to compulsory deferral into nil cost options over shares for a period of three years. 
Dividend alternatives will accrue on the deferred share element of bonuses up to the time of vesting and will be paid at exercise. Individuals 
have a right to exercise deferred awards that vest after three years provided they remain employed by the Group at exercise.

Share awards made during the year ending 30 June 2020 (audited)

Name of director

Chris Hill

Type of 
award

SPP3

Market value 
of maximum 
award at date 
of grant £

Exercise price £

Share price 
on day of 
grant £

Number of 
shares over 
which the award 
was granted

Face value1 
of award £

Fair value2 
at date of 
grant £

% of face 
value that 
would vest 
at threshold

306,000

Nil cost option 20.21

15,141

306,000

306,000

n/a

Philip Johnson

SPP

216,732

Nil cost option 20.21

10,724

216,732

216,732

n/a

Performance 
period

1 July 2019 to 
30 June 2024 
1 July 2019 to 
30 June 2024

Notes 
1   Face value is calculated as the share price at the date of grant multiplied by the number of options granted.
2   Fair value is calculated as the difference between market value and the exercise price at the date of grant.
3   Awards under the SPP were granted on 3 February 2020 with grant price relating to what would have been the original grant date on 20 September 2019, at 50% of base salary 

subject to the achievement of underpinning performance conditions and will vest over five years. The underpinning performance conditions are: 
•   A requirement for average AUA for the last complete financial year prior to vesting to be above the average AUA for the last complete financial year prior to award; 
•   Maintenance of a satisfactory risk, compliance and internal control environment across the plan period; and 
•   Satisfactory personal performance throughout the plan period.

Due to the fact that Executive Directors waived their 2019 bonus awards, no awards were granted under the deferred share plan during the year to 30 June 2020.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

91

Financial statementsOther informationGovernanceStrategic reportANNUAL REPORT ON REMUNERATION

All-employee share plans
The Company operates a SAYE share option scheme on the same 
terms for all employees. All employees are encouraged to become 
shareholders, both through direct ownership or through 
participation in the share scheme. At the end of the latest financial 
year, 35% of The Group’s employees owned shares in the Company. 
Both Executive Directors opted to participate in the 2020 cycle of 
the SAYE scheme.

Sourcing shares
The Investment Association guidelines on sourcing shares have 
been followed and, in line with the scheme rules, the Company has 
not issued shares under all employee schemes which, when 

aggregated with awards under all of the Company’s other schemes, 
exceed 10% of the issued ordinary share capital in any rolling 10 year 
period. The Company has also not issued new shares under 
executive (discretionary) schemes which exceed 5% of the issued 
ordinary share capital of the Company in any rolling 10 year period.

Executive Directors’ shareholding and share interests (audited)
The current guideline for Executive Directors to accumulate 
minimum personal holdings in Hargreaves Lansdown plc shares 
amounts to a value of three times base salary within six years of 
appointment to the Board.

Current shareholdings are summarised in the following table:

Beneficially
 owned at 
30 June 2019

Beneficially
 owned at 
30 June 20201

Outstanding 
subject to 
continued
 employment

Outstanding
 subject to
 performance
 conditions and
 continued
 employment
 arising from
 sustained
 performance 
plan

Outstanding
 subject to
 continued
 employment
 arising from
 deferred bonus

24,503
30,612

29,260
32,314

1,547
1,547

72,925
29,520

47,912
33,937

Name of Director

Chris Hill
Philip Johnson

No of share
 options 
vested but
 unexercised
 at 30 June 
2020

Shareholding
 guideline
 (multiple of 
base salary)

Shareholding 
as a multiple 
of base salary
 achieved at
 30 June 2020

0 Three times
0 Three times

0.76
1.18

No of share 
options 
exercised 
in year
9,0501
1,7022

Notes 
1    Options exercised granted under 2016 Deferred Bonus Plan. 
2    Options exercised were granted under the 2017 SAYE scheme. 
3    Includes shares held by the Directors and their connected persons.

There has been no subsequent change in Directors’ shareholding and share interests since 30 June 2020. 
.

Pension
No Directors or employees participate in a defined benefit 
pension scheme.

Payments to third parties
The Committee confirms that no amounts have been paid to third 
parties in respect of Directors’ services.

Payments to past Directors (audited)
The Committee confirms that no payments have been made to 
past Directors during the year with the exception of the vesting of 
the following share awards for:

•  Ian Gorham who exercised 37,409 shares, relating to deferred 

bonus shares on 12 September 2019 where the share price was 
£20.2986.

Payments for loss of office (audited)
The Committee confirms that no payments have been made for 
loss of office during the year.

The Group operates its own Group Self Invested Personal Pension 
(the GSIPP) which applies to Directors and employees. The 
Company requires a minimum employee contribution of 5% of 
reference salary and in exchange the Company will contribute 5%. 
Employees are able to contribute up to 3% more than the 5% on a 
double matching basis. This means that for an 8% employee 
contribution the Company contribution can be up to 
11%. Employees wishing to make additional contributions to the 
GSIPP can do so via salary exchange or bonus waiver ensuring that 
they benefit from the maximum, immediate relief from income tax 
and National Insurance. 

Where an employee has reduced the level of their contribution to 
the GSIPP due to exceeding, or being due to exceed, the Annual 
Allowance limits and/or has sought Lifetime Allowance protection, 
the Company contributes on the same basis as the pension 
scheme (on a taxable basis) where the employee contributes 
to a savings vehicle.  

Where an employee, who has reached (or is due to reach) their 
Annual Allowance limit and/or has sought Lifetime Allowance 
protection, does not wish to contribute to a savings vehicle, the 
Group will make an additional monthly payment equivalent to the 
employer’s pension contribution amount forsaken up to a maximum 
of 5% of reference salary. The Committee confirms that no excess 
retirement benefits have been paid to current or past Directors.

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Remuneration in context
Total shareholder return
The following graph shows the Company’s performance measured 
by total shareholder return (TSR), which is the capital growth and 
dividends paid. This is compared with the performance of the 
FTSE 350 Financial Services Index for the past ten years.

This chart shows the value of £100 invested in the Company on 1 
July 2010 compared with the value of £100 invested in the FTSE 350 
Financial Services Index for each of our financial year ends to 
30 June 2020. We have chosen the FTSE 350 Financial Services 
Index as we believe it is the most appropriate comparator for 
benchmarking our corporate performance over the ten year period.

800

600

400

200

0

2010

Hargreaves Lansdown

FTSE 350 Financial Services Index

2020

Chief Executive Officer remuneration for the past ten years

CEO
Peter Hargreaves1/ 
Ian Gorham2
Ian Gorham
Ian Gorham
Ian Gorham
Ian Gorham
Ian Gorham

Total remuneration

£85,123/£1,034,167
£1,640,895
£6,751,557
£10,608,359
£2,058,642
£2,070,861

Ian Gorham3/Chris Hill4
Chris Hill
Chris Hill
Chris Hill

£1,167,549/£1,035,211
£2,454,048
£648,278
£2,739,520

2011
2012
2013
2014
2015
2016

2017
2018
2019
2020

Annual bonus as a  
percentage of maximum

Shares vesting as a  
percentage of maximum6

(£73,333)5/(£666,667)5
(£1,250,000)5
(£1,500,000)5
60% (£1,350,000)
52% (£1,170,000)
78% (£1,550,000)
43%/81% 
(£600,000/£790,625)
81% (£1,700,000)
0% nil
94% (£2,072,000)

nil/nil
nil
100%
100%
nil
nil

66%
39%
nil
nil

Notes 
1  Emoluments for Peter Hargreaves for 2011 are shown for the two months prior to the date of his resignation from the role as Chief Executive Officer.
2  Emoluments for Ian Gorham for 2011 are shown for the ten months following his appointment to the Board as a Director.
3  Emoluments for Ian Gorham for 2017 are shown for the period to 9 February 2017 when he stepped down as Chief Executive Officer.
4   Emoluments for Chris Hill for 2017 reflect his emoluments for the period from 9 February 2017, and exclude his earnings as Chief Financial Officer and Deputy Chief Executive 

Officer prior to that date.

5  Prior to 2014, there was no individual cap on annual bonus payable, other than the overall bonus pool cap as a percentage of profit before tax. Bonus figures shown  

are gross of any sacrifice into pension and before any compulsory deferral.

6  Options vesting in 2014 and 2013 pre-dated the LTIP and therefore had no performance criteria.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

93

Financial statementsOther informationGovernanceStrategic report 
ANNUAL REPORT ON REMUNERATION

Percentage change of all Directors and all employees
The table below shows the percentage change in remuneration of each Executive and Non-Executive Director against the Group’s 
employees as a whole between the year ended 30 June 2019 and the year ended 30 June 2020.

Average 
employee 
(% change)1,2

Executive Directors 
(% change)

C Hill

P Johnson

Non-Executive Directors (% change)
D
Oppenheimer S Robertson S Garrood

J Styles4

F Clutterbuck R Perkin

D Olley

J Troiano5

6.41%
2.82%

2.9%
0%

2.9%
366%6

0%
N/A 7

59.3%
N/A 7

10.5%
N/A 7

N/A
N/A 7

10.8%
N/A 7

4.3%
N/A 7

0%
N/A 7

N/A
N/A 7

11.8%

–3

–3

N/A

N/A 

N/A 

N/A 

N/A 

N/A 

N/A 

N/A 

Element of 
pay

Base 
salary
Benefits

Annual 
Bonus

Notes 
1  This table shows the change in average salary and average bonus delivered to eligible colleagues between 2019 and 2020. 
2   Average employee pay has been calculated on a full-time equivalent basis. 
3  For 2018/19, both Executive Directors did not receive an annual bonus. Therefore, no comparison to 2019/20 has been drawn.
4  Stood down 9 October 2019
5  Appointed 1 January 2020
6   The increase in benefits for P Johnson is due to the inclusion this year of the value of the SAYE discount over the full three year contract term (in accordance with the single 

figure methodology). The reportable value of benefits this year is £5,495 compared to £1,180 last year’

7   Effective 4 September 2019, expenses reimbursed via the Group’s travel and expenses policy have been reported as taxable benefits. Since these were not reportable last 

year, it is not possible to reflect a percentage change figure.

CEO pay ratio
The table below sets out the ratio at median, 25th and 75th percentile of the total remuneration received by the CEO for the past two years 
compared to the total remuneration received by our UK colleagues. Last year, we voluntarily published our CEO pay ratio ahead of 
disclosure requirements using the same methodology as set out below.

Year

2020
2019

Method

Lower quartile

Median

Upper quartile

Change in median 

Option A
Option A

103:1
24:1

73:1
17:1

47:1
11:1

329.4%
-75.7%

Notes to the calculations: 
1.  The median, 25th and 75th percentile colleagues were determined based on calculating total annual remuneration up to and including 30 June.
2.  In calculating total remuneration for colleagues, any gains on historic options vesting within the calculation year have been excluded. The omission of this factor does not 

materially affect the ratio outcomes.

3.  Basic salary for part-time colleagues and new joiners within the calculation year have been converted into full-time annualised equivalent values for the purposes of the 

calculations.

4.  ‘Option A’ was chosen from the options available in the reporting regulations since it is the most robust and statistically accurate method.
5.  Benefits are provided on the same terms to Directors and all employees alike and as such are not included within the table above. The methodology used in these calculations 

is consistent with those in the single figure table, with the same approach being taken for 2019 and 2020.

6.  Set out separately in the table below is the basic salary and total remuneration figures for each of the percentiles in each year: 

Year

2020

2019

Pay element

Basic salary
Total remuneration
Basic salary
Total remuneration

UK employee 
lower quartile

UK employee 
median

UK employee 
upper quartile

 22,433 
 26,573 
 21,838 
 26,605 

 28,888 
 37,625 
 28,050 
 37,093 

 44,940 
 58,249 
 46,920 
 57,714 

7.  2019 calculations have been included to allow for a relative comparison of the 2020 outcomes to be evaluated.

The pay ratio has increased from the prior year due to the Executive Directors waiving their bonus last year. There have been no material 
changes in pay or benefits of UK employees nor changes in the proportion of employees working outside the UK or employed under 
contracts for service.

The Committee believes that our 2020 median pay ratio is consistent with the Group’s wider pay, reward and progression policies for our 
UK employees.

94

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

 
 
Relative importance of the spend on remuneration
The table below shows the actual expenditure of the Group in terms of total employee remuneration, profit before tax, and total 
dividends for this and the previous year together with the percentage change between the years. Profit before tax has been chosen as 
a metric in this instance to demonstrate the profits generated for shareholders and the relationship between this and the overall cost 
of employee remuneration. 

2020
2019
% change

Total dividend 
paid
£m

Profit before 
tax
£m

Employee 
costs
£m

Total dividend
 declared
(pence per share)

203.3
190.5
+7%

378.3
305.8
+24%

101.2
97.2
+4%

54.9p
42.0p
+31%

External directorships of Executive Directors in the year
None of the Executive Directors have held any external directorships during the year.

Remuneration Policy for other employees
All employees across the Group are subject to the same process in respect of annual salary reviews. Consideration is given to the scope 
of each role, the level of experience, responsibility, progress in role, and pay levels for similar roles in comparable companies. The 
performance and potential of the individual is also considered.

All permanent employees are considered for an annual performance bonus, or equivalent, with similar metrics to those used for the 
Executive Directors. All eligible employees (under the rules of the scheme) may also participate in the Group’s Save As You Earn.

Chair and Non-Executive Director remuneration
Fees for Non-Executive Directors are structured with a base fee payable to all Non-Executive Directors, with additional fees paid for 
the role of Senior Independent Director and for the chairs of Board sub-committees.

Fees for Non-Executive Directors for the 2020 financial year are as follows:

Fee policy 

Chair
Base fee for Non-Executives
Senior Independent Director
Chair of Audit Committee
Chair of Remuneration Committee
Chair of Risk Committee
Chair of Nomination Committee1

Note 
1  Under current arrangements the Chair fulfils this role for no additional fee.

Fees have been increased by up to 2.9% in line with Executive Director and wider workforce increases.

Fees from 
1 July 2019 
(£ p.a.)

£325,000
£70,000
£15,000
£20,000
£20,000
£20,000
£10,000

Fees from 
1 July 2020 
(£ p.a.)

£334,500
£72,000
£15,400
£20,500
£20,500
£20,500
£10,000

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

95

Financial statementsOther informationGovernanceStrategic reportANNUAL REPORT ON REMUNERATION

Remuneration payable for the 2020 financial year (1 July 2019 to 30 June 2020) (audited)
The remuneration received by Non-Executive Directors in 2020 is set out below.

D Oppenheimer
S Robertson
S Garrood
J Styles2
F Clutterbuck
R Perkin
D Olley
J Troiano3

2020 fees 
(£)

325,000
107,5001
105,000
26,667
90,000
90,000
70,000
55,000

2020 Benefits
(£)

13,611
3,112
1,543
1,934
1,814
3,369
 594
 846

2020 Total
(£)

338,611
110,612
106,543
28,601
91,814
93,369
70,594
55,846

2019 fees 
(£)

325,000
67,500
95,000
75,000
81,250
86,250
5,833
–

2019 Benefits
(£)

–
–
–
–
–
–
–
–

2019 Total
(£)

325,000
67,500
95,000
75,000
81,250
86,250
 5,833
–

Notes 
1   Includes £37,500 payable for acting as Chair of Hargreaves Lansdown Fund Managers Ltd from 1 October 2019.
2  Stood down 10 October 2019.
3   Appointed 1 January 2020.

Non-Executive Directors received no other benefits or other remuneration other than reimbursement of all reasonable and properly 
documented travel, subsistence and other incidental expenses incurred in the performance of their duties and any tax and social costs 
arising thereon, the benefit of officers’ liability insurance and reduced fees for the use of Hargreaves Lansdown services for themselves 
and connected persons, on the same basis as all other Hargreaves Lansdown employees.

The table below shows, as at 30 June 2020, the Company shares held by the current Non-Executive Directors:

D Oppenheimer
S Robertson
S Garrood
F Clutterbuck
R Perkin
D Olley
J Troiano

1   There has been no subsequent change in Non-Executive Directors’ shareholdings since 30 June 2020.

Shares

30,572
12,847
Nil
2,197
Nil
Nil
Nil

Implementation of the Remuneration Policy in 2020/21 – 
Executive Directors
Salary 
The Executive Directors’ base salaries were reviewed in August 2020. 
In reviewing base salaries, the Committee takes into account salaries 
paid elsewhere across the Group, relevant market data and 
information on remuneration practices in peer companies in the 
financial services sector. Based on this information, the Committee 
agreed to award a 2.9% increase to the Executive Directors against a 
range of increases from 0% to 12.5% within an overall budget for base 
salary increases of 3% across the organisation.

Name of Director

Chris Hill
Philip Johnson

Salary as at 
1 July 2020 (£)

Salary as at 
1 July 2019 (£)

% increase

648,000
459,000

630,000
446,000

2.9
2.9

Annual bonus
For 2021, awards will be subject to performance assessment against 
a combination of financial/growth, client, colleague and strategic 
delivery measures, as well as personal performance, including an 
assessment against the Hargreaves Lansdown Values. Risk and 
compliance considerations will also be taken into account at both 
Company and individual levels.

The Company performance assessment will include the 
following measures:

Financial/growth 
– 50%

Client, colleague 
and delivery – 30%

Individual – 20%1 

CEO

CFO

Net new 
business

Client retention Scale and client 

Client numbers Colleague 
advocacy 
(engagement)
Strategic 
delivery

Profit before 
tax

service

Reputation

Governance
 risk and
 culture

Scale and
 sustainable
 business
Resources 
to deliver
 strategy 
Governance, 
risk and 
culture

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Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Note 
1  Assessment of performance will take account of both delivery (what) and 

demonstrations of behaviours aligned to HL’s values (how). 

Dividend alternatives will accrue on the deferred share element of 
bonuses up to the time of vesting and will be paid at exercise. Bonus 
awards are subject to a formal malus mechanism until vesting and 
clawback until the later of three years from the date of award or until 
the end of any post vesting retention period. The Committee can 
defer a decision to award bonuses or award and suspend payment 
of bonuses for any individual in scope of an investigation into their 
conduct or responsibility, accountability or knowledge and/or 
influence over any material risk event identified during or after the 
performance year. For further details of the relevant malus/
clawback triggers, please see page 81.

Sustained Performance Plan (SPP)
Each Executive Director will receive an award over HL plc shares 
with a face value of 50% of base salary, subject to satisfactory 
personal performance in the period prior to grant. 

Awards will vest after five years, subject to the achievement of the 
following underpinning performance conditions assessed over a 
three year period:

•  A requirement for average AUA for the last complete financial 
year prior to the third anniversary of grant to be above the 
average AUA for the last complete financial year prior to award;

•  Maintenance of a satisfactory risk, compliance and internal 
control environment across the performance period; and

•  Satisfactory personal performance throughout the 

performance period.

The Board will review performance against these underpinning 
conditions in the round, giving due consideration to market 
movements, investor sentiment, interest rates and the impact 
of regulation, all of which are beyond the control of the Executive 
Directors. They will also consider the extent to which management 
has operated within the agreed risk parameters in assessing the 
extent to which awards should vest.

Dividend alternatives will accrue up to the time of vesting and 
will be paid at exercise.

Awards are subject to a formal malus mechanism until vesting. 
Awards are subject to clawback until the end of any post vesting 
retention period. 

Under the Group’s variable pay plans, the Committee can defer 
a decision to award bonuses or award and suspend payment of 
bonuses or suspend vesting of deferred bonuses or SPP awards 
for any individual in scope of an investigation into their conduct or 
responsibility, accountability or knowledge and/or influence over 
any material risk event identified during or after the performance 
year. For further details of the relevant triggers, please see page 81.

The targets set in relation to these measures are considered to be 
commercially sensitive, but will be disclosed in next year’s Annual 
Remuneration Report. 

In making an assessment of performance, the Committee will give 
due consideration to market movements, investor sentiment, 
interest rates and the impact of regulation, all of which are beyond 
the control of the Executive Directors. They will also consider the 
extent to which management has operated within the agreed risk 
parameters and the extent to which the bonus outcome reflects 
the overall performance of the business in the context of client and 
shareholder experience. Details of the Committee’s assessment 
will be given in the remuneration report next year.

Individual performance will be assessed against the 
following objectives:

Individual objectives for Chris Hill 
•  Define and shape the business to thrive at scale whilst 

maintaining market leading client service.

•  Proactively manage the reputation of the Group across 

all stakeholders,

•  Shape a well governed organisation that operates within the 

Board’s risk appetite. 

•  Develop a diverse, inclusive and innovative culture with colleagues 
who are engaged, empowered, work together and live our values. 

Individual objectives for Philip Johnson
•  Shape a sustainable business model to thrive at scale and deliver 

long-term financial results.

•  Balance resources across the Group to support delivery of the 

strategy and maintain service levels.

•  Support a well governed organisation that operates within the 

Board’s risk appetite. 

•  Develop a diverse, inclusive and innovative culture with colleagues 
who are engaged, empowered, work together and live our values. 

In addition, each Executive Director’s performance will be assessed 
against how they have demonstrated behaviours aligned to our 
values: Put the client first | Go the extra mile | Make it easy |  
Do the right thing | Do it better.

In line with the Directors’ Remuneration Policy, the following 
on-target and maximum bonus opportunities will apply:

Chris Hill
Philip Johnson

On-target bonus
 opportunity 
(% of base salary)

Maximum bonus
 opportunity 
(% of base salary)

225%
175%

350%
350%

In line with the approved policy, any bonus awarded to each 
Executive Director will be delivered in a combination of cash 
and shares as required by regulation and following the end of the 
financial year with a minimum of 40% of any bonus deferred over 
HL plc shares vesting in annual instalments equally over a period 
of three years, subject to continued employment.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

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Statement of voting at the AGM
At the AGM held in 2019, votes cast by proxy and at the meeting in respect of the Directors’ remuneration report, and at the AGM in 2017, 
votes cast by proxy and at the meeting in respect of the Directors’ Remuneration Policy were as follows:

Resolution
Approve Directors’ Report 
on Remuneration
Approve Directors 
Remuneration Policy

Votes for
 (including
 discretionary 
votes)

% for

Votes 
against

% against

Total votes 
cast excluding
 votes withheld

Votes 
withheld

Total votes 
cast including
 votes withheld

419,940,653

99.64%

1,534,884

0.36% 421,475,537

4,073,659

425,549,196

397,269,387

98.69%

5,289,288

1.31% 402,558,675

1,771,890

404,330,565

Fiona Clutterbuck
Chair of the Remuneration Committee 

6 August 2020

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NOMINATION COMMITTEE REPORT

REFINING THE GROUP’S APPROACH 
TO SUCCESSION PLANNING

Attendance at Committee meetings during  
the year to 30 June 2020

Position

Member
Deanna Oppenheimer Chair
Fiona Clutterbuck
Shirley Garrood
Roger Perkin
Stephen Robertson
Jayne Styles

Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir

Meetings 
eligible
••••••
••••••
••••••
••••••
••
••

Meetings
attended
••••••
••••••
••••••
••••••
••
••

Dear Shareholder
As Chair of the Nomination Committee, I am pleased to present 
this report on the Committee’s activities in the year under review.

The Committee continues to improve and refine the Group’s 
approach to succession planning, both at Board level and within 
the Group’s senior management. During the period, the Committee 
has overseen the development of a detailed skills matrix to assist 
it in planning for future Board changes, as well as considering in 
detail the potential skills gap when Directors rotate off the Board 
in due course. 

In its approach to succession planning and recruitment, the 
Committee has continued to promote diversity and inclusion 
across the business to support the Group’s growing and 
increasingly diverse client base, and has overseen improvements 
to the Group’s policy and strategy to encourage and embed 
a diverse and inclusive culture across the organisation.

The Board considers that having high calibre Directors is key to the 
Group achieving its strategic objectives. During the period, John 
Troiano was recruited as an independent Non-Executive Director 
of each of the Company and Hargreaves Lansdown Fund Managers 
Ltd (HLFM, the Groups fund management arm), John Misselbrook 
was recruited to chair the board of HLFM, and each of John Troiano 
and Dan Olley joined the Risk Committee. Dan has also joined the 
Remuneration Committee with effect from 1 July 2020.

Promoting diversity and inclusion 
across the business 

Deanna Oppenheimer
Chair of the Nomination Committee

As at the date of this report, the Committee is at an advanced stage 
in the process of recruiting up to two additional Non-Executive 
Directors to build further resilience into the membership of the 
Board’s Committees and continue to align the Board’s overall 
skillset to the future strategic needs of the business. As part of the 
recruitment process, the Committee is paying close regard to the 
recommendations of the Hampton-Alexander and Parker Reviews.

The Committee also carried out regular reviews of Board and 
Committee composition, and oversaw the Group’s progress in 
implementing recommendations from the recent Board 
effectiveness reviews.

Given the challenges posed by the ongoing COVID-19 pandemic 
and the restrictions on public gatherings, at the time of writing the 
Board is considering all options as to what format this year’s AGM 
will take and how shareholders might be given the opportunity to 
ask questions relating to the Committee’s work. Further details will 
be set out in the Notice of AGM.

Deanna Oppenheimer
Chair of the Nomination Committee

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Role of the Nomination Committee
The Committee plays a key role in reviewing and monitoring the 
composition of the Board and its Committees to ensure that each 
has the right balance of skills, knowledge and experience to function 
effectively and support the Group in achieving its strategic 
objectives. In doing so, it conducts ongoing succession planning to 
ensure there is a diverse pipeline of talent for appointments to the 
Board and senior management to meet the Group’s current and 
anticipated future business needs. The Committee leads the 
process for appointments to the Board and re-election of Directors, 
having regard to the skills and experience required and the need to 
promote diversity throughout the Group.

As part of its role in ensuring the Board and its Committees are 
functioning effectively, the Committee also oversees the annual 
evaluation of the Board’s performance and monitors the Group’s 
progress in implementing recommendations.

The detailed responsibilities of the Committee are set out in its 
terms of reference, which are available on the Group’s website  
at www.hl.co.uk/about-us/board-of-directors.   

This report provides an overview of how the Committee has 
discharged its responsibilities during the period under review.

Composition and meeting attendance
Deanna Oppenheimer (as Chair), Fiona Clutterbuck, Shirley Garrood 
and Roger Perkin were members of the Committee throughout 
the period under review. Jayne Styles was a member of the 
Committee until her resignation as a Non-Executive Director 
on 10 October 2019, and Stephen Robertson stepped down as 
a member of the Committee following its October meeting. The 
Code requirement that a majority of members are independent 
Non-Executive Directors has therefore been satisfied throughout 
the period under review.

Committee appointments are made for three-year terms and 
can be extended for no more than two additional three-year terms, 
provided that the member still meets the criteria for membership. 
The Board regularly reviews the composition of the Committee 
and makes appointments accordingly.  

The Committee met six times in the period under review. The 
attendance of members at each meeting is set out in the table on 
page 99. Other individuals attend Committee meetings at the 
request of the Committee Chair. This will usually include the Chief 
Executive Officer and Chief People Officer and, where relevant, the 
Group’s external advisers. The Committee has access to the Group 
Company Secretary, who also acts as secretary to the Committee. 
The Committee is authorised to obtain independent professional 
advice where it considers it necessary.

Percentage of time spent on key areas 

19%
Governance 
and other

32%
Recruitment

21%
Talent, leadership 
succession, diversity 
& inclusion

28%
Board composition and effectiveness

Overview of the Committee’s activities in the year to 30 June 2020 
Approach to succession planning
The Committee has responsibility for ensuring appropriate 
succession planning for both for the Board and the Group’s senior 
management. In doing so, the Committee considers the Group’s 
present and future needs by reference to the challenges and 
opportunities it faces, its strategic objectives, its culture, and the 
need to promote diversity of gender, social and ethnic backgrounds, 
cognitive and personal strengths.

To date, the Committee has adopted an approach whereby 
succession planning for the Board is based on key drivers such as 
recommendations from externally led Board evaluations, feedback 
from meetings with key stakeholders such as the FCA, the 
Committee’s own reviews of Board size, structure and composition, 
and developments in corporate governance best practice, such as 
the recommendations of the Parker Review.

At its June meeting, the Committee considered and approved a 
change of emphasis to an ‘evergreen’ approach to succession 
planning, with greater focus on proactively anticipating succession 
demands and to develop a pipeline of talent with the skills and 
capabilities that align to the future strategic needs of the business.

Skills matrix
During the period under review, the Committee has overseen the 
development of a detailed skills matrix to aid it in identifying the 
present and future needs of the Board. The skills by which Board 
members are assessed are aligned to the Group’s current needs 
and strategic objectives. In addition to aiding the Committee in 
succession planning and supporting recruitment, the matrix assists 
the Committee in its review of the size, structure and composition 
of the Board and its Committees, and in identifying collective and 
individual development needs. 

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Board size, structure and composition
The Committee regularly reviews the size, structure and 
composition of the Board, as well as conducting annual reviews 
of the composition of its Committees. In addition to providing the 
Board with assurance on its ability to satisfy the Group’s current 
and future business needs, the reviews provide an opportunity 
to consider the additional skills and experience that might 
complement those already on the Board. This, in turn, is used 
as a tool to develop the Group’s succession planning.

The Group’s approach to Director training and development is 
therefore to provide collective training events on topics of interest 
for the Board as a whole, such as key regulatory changes, business 
developments, cyber security and market updates. In addition, 
there is now access to bespoke training events for individuals based 
on specific development needs, background or changing roles. 
For example, this could include detailed CASS training for Audit 
Committee members, or one-on-one sessions with the Head of 
Performance and Reward for Remuneration Committee members.

In reviewing the composition of the Board and its Committees, 
the Committee also considers the tenure of the Non-Executive 
Directors. Potential gaps in skills, knowledge and experience 
when Directors rotate off are taken into account when developing 
succession planning for both the Board and its Committees. In the 
period under review, the Committee has considered in detail the 
skills and experience gap that will flow from Stephen Robertson’s 
and Fiona Clutterbuck’s departures. Having served on the Board for 
nine years, Stephen will retire from the Board at the 2020 AGM, in 
line with Provision 10 of the Code which lists a tenure of longer than 
nine years as a circumstance that could impair independence. In 
addition to Stephen’s focus on the client and marketing, he served 
on all Committees and was the first Non-Executive Chair of HLFM. 
Fiona will also retire from the Board at the 2020 AGM, and the 
Committee will be working in particular to find a suitable 
replacement as Chair of the Remuneration Committee. 

John Troiano, appointed to the Board and Risk Committee as well 
as the board of HLFM in January 2020, brings a strong knowledge 
of the investment client and wealth management from his many 
executive roles at Schroders. John Misselbrook has been recruited 
to replace Stephen as Non-Executive Chair of HLFM. Further details 
on these appointments are included below.

Contingency planning
In addition to considering longer-term succession planning, the 
Committee has received and reviewed reports on short-term 
contingency planning to prepare for unexpected periods of stress 
using existing talent. In doing so, the Committee has received its 
annual report on Non-Executive Director contingency planning, as 
well as in-depth contingency planning for the Senior Management 
Functions across the Group’s regulated subsidiaries that are subject 
to the SMCR regime, which includes plans for the Executive 
Directors on the Board.

Board training
During the period under review, the Committee oversaw 
developments in the approach to training and development for 
Directors. The Board recognises that the breadth and depth of 
knowledge and experience required for the boards of listed 
companies continues to expand, particularly in regulated 
environments such as the financial services sector, and that owing 
to previous experience and tenure with the Company, each Director 
will have differing training and development needs.

In recognition of the time demands of Non-Executive Directors in 
particular, training is offered via a range of mediums such as deep 
dives at Board or Committee meetings, group or one-on-one 
sessions at the office or remotely, as well as more formal courses 
or training sessions offered by third party providers.

The output of annual Board evaluations and the skills matrix referred 
to above are also used to identify both individual and collective 
training and development needs.

Diversity
The Board believes that building a diverse and inclusive workforce is 
important not just because it is the right thing to do, but because it 
is good for the Group’s clients, its business and its people. The 
Group’s objective is to build a diverse workforce at all levels and 
create an inclusive culture for all. The Board is committed to 
creating a culture where people treat each other with dignity and are 
encouraged to realise their full potential.  

The Group’s diversity and inclusion policy supports this by making 
clear the Group’s aspirations and commitment to diversity and 
inclusion, and by defining the roles and responsibilities that will 
support it in attaining its objectives. The Group’s policy is based on 
five key principles:

•  Driving an inclusive culture. Inappropriate behaviour is not 
accepted, and training is provided to reduce bias across 
the organisation;

•  Embedding diversity and inclusion into the Group’s systems and 
processes. This includes a focus on hiring more, promoting more 
and losing less diverse talent, and making reasonable workplace 
adjustments to accommodate colleagues from diverse 
backgrounds and those with specific needs;

•  Taking a data-driven approach. The Group Executive Committee 

is provided with regular management information, and the 
demographics of the Group’s workforce are reviewed against 
relevant external benchmarks;

•  Driving the diversity and inclusion agenda. The Group’s leadership 

are made personally accountable for promoting diversity and 
inclusion within the organisation; and 

•  Doing less, well. The Group focuses on a smaller number of 

actions that will have the greatest impact.

During the period, the Committee reviewed updates to the Group’s 
diversity and inclusion policy and approved the strategy and action 
plan being followed as the Group continues to promote and embed 
a diverse and inclusive culture. Further information on the Group’s 
progress in achieving its objectives can be found on pages 41 to 45 
of the Strategic Report.

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Gender balance
Part of the Board’s commitment to promoting diversity is its 
continued focus on gender diversity both at Board level and in 
the Group’s senior management. The Committee has overseen 
the development of specific strategic initiatives in this respect, 
including to hire more, promote more and lose less women in 
senior positions.

As at 30 June 2020, the Board numbered nine in total, three of 
whom are female. Whilst this is a reduction in female representation 
on the Board since last year, the Board is proud to have met the 
target set out in the Hampton-Alexander Review of 33% female 
representation by 2020, and the Committee continues to focus 
on promoting gender diversity as part of its recruitment processes. 

The Group continues to promote diversity across the organisation 
and is proud to be a signatory to the Women in Finance Charter, a 
government initiative to promote diversity and inclusion. As at 30 
June 2020, female representation across the Group’s senior 
management (as per the Code definition) was 31%. For these 
purposes ‘senior management’ comprises members of the Group 
Executive Committee, the Group Company Secretary, and each of 
their direct reports (including administrative staff). The gender 
balance of the Group’s senior management as per the Companies 
Act 2006 definition (which only includes those responsible for 
planning, directing or controlling the activities of the Group or 
a strategically significant part) can be found on page 42 of the 
Strategic Report. 

Approach to NED recruitment
The Committee leads the process for appointments to the Board. 
It uses the output of its detailed succession planning and regular 
assessment of Board and Committee composition to identify the 
skills, knowledge and experience required in candidates to meet the 
Group’s current and future requirements. The Committee engages 
external search firms for all Board appointments, using their 
networks and expertise to identify a list of candidates that meet the 
capability requirements developed by the Committee. Shortlisted 
candidates are invited to interview with various members of the 
Board and senior management. Summaries of the outcome of 
interviews, along with candidate CVs, are then provided to the 
Committee for detailed consideration. 

In line with the Group’s Board diversity policy, the Committee 
reviews broader aspects of diversity as part of its reviews of Board 
composition and succession planning , and when searching for 
candidates, the Committee takes into account a number of factors, 
including the benefits of diversity and balance of composition of the 
Board, including in terms of ethnicity and gender. The Group’s policy 
is to work with search firms who have signed up to the Standard 
Voluntary Code of Conduct for Executive Search Firms on diversity 
and best practice, and reject candidate lists that are not suitably 
diverse without sufficient reason. The overriding requirement 
though is that recommendations for appointments are based on 
merit against objective criteria, and that the best candidates are put 
forward for consideration.

The Committee recommends its preferred candidate to the Board 
for approval. The Committee maintains a list of unsuccessful 
candidates who it considers may be suitable for consideration 
in the future. 

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Appointment of new independent Non-Executive Director
During the period under review, the Committee carried out a 
detailed search for a new Non-Executive Director with experience 
in investment management and a high profile City background. 
The Committee engaged Lygon Group, an independent external 
search agency, to assist with the search. Following a rigorous 
process involving initial interviews with a range of potential 
candidates, John Troiano was identified as the preferred candidate. 
Further interviews were conducted by all members of the Board and 
selected senior management. Having received detailed feedback 
from the interview process, the Committee was pleased to 
recommend John’s appointment to the Board and the board of 
Hargreaves Lansdown Fund Managers Ltd, the Group’s fund 
management arm. John was appointed as a Non-Executive Director 
and member of the Risk Committee with effect from 1 January 2020.   

During the period, the Committee also recommended to the Board 
the appointment of Dan Olley as a member of the Risk Committee 
and Remuneration Committee. Dan was appointed to the Board in 
June 2019 to develop the Board’s understanding of emerging 
technologies and to assist in developing its technology strategy. 
Dan became a member of the Risk Committee in August 2019 and 
his appointment adds to its capability to oversee and challenge 
executive management on the risks associated with the Group’s 
strategic objectives in the fields of technology and digital 
transformation. Dan was appointed to the Remuneration 
Committee on 1 July 2020, and it is considered his external 
appointments in executive roles will add diversity to the 
Committee’s constitution and thought processes.

In the latter part of the period under review, the Committee 
commenced a rigorous search for up to two new Non-Executive 
Directors. The key aims of the search have been to build resilience 
into the membership of the Board’s Committees and aid succession 
planning for Committee Chair roles, accelerate progress toward 
meeting the recommendations of the Parker Review whilst 
continuing to meet the recommendations of the Hampton-
Alexander Review, and bring further recent executive experience 
to the Board to promote diversity of thought. Russell Reynolds 
Associates, an independent external search agency, has been 
engaged to assist with the search. It is anticipated that the results 
of the search will be announced early in the new financial year.

The Committee also takes an active role in appointments to the 
Group’s subsidiary boards. During the period under review, the 
Committee carried out rigorous processes to identify suitable 
candidates for two new independent Non-Executive Director 
positions within HLFM, the Group’s fund management arm. This 
included recommending to the Board the appointment of John 
Misselbrook as a suitable candidate for the replacement of Stephen 
Robertson, the outgoing chair. John was formally appointed to the 
HLFM board on 3 July 2020 following FCA approval. 

The Committee also recommended to the Board the appointment 
of the Group Marketing Director to the board of Hargreaves 
Lansdown Savings Limited to further develop the Active 
Savings proposition. 

Board effectiveness
The Committee oversees progress on the implementation of 
recommendations and actions from the annual evaluation of the 
performance of the Board and its Committees. The last externally 
led Board evaluation was carried out in 2018 and facilitated by 
Boardroom Review Limited, an external consultancy with no 
connection to the Group. In line with the requirements of the Code, 
the next externally facilitated review is planned to take place in 2021. 

In the interim, annual evaluations of Board performance have been 
facilitated internally. The 2019 evaluation consisted of a detailed 
questionnaire covering areas such as Board and Committee 
composition and culture, the conduct of meetings and the provision 
of information, corporate culture and workforce engagement, and 
understanding of shareholder, regulator and other stakeholder 
issues. Members of the Board’s Committees were also asked 
specific questions about the work of the Committees and how they 
interact with key stakeholders. After completing the questionnaire, 
members of the Board were invited to have one-to-one discussions 
with the Chair and the Group Company Secretary to provide greater 
insight into survey responses. The results of the 2019 evaluation 
were submitted to the Board and actions approved in August 2019.

The 2020 evaluation has followed the same format as that for 2019, 
with the questions refined to focus on the key themes and principal 
issues identified from the 2018 and 2019 evaluations. Results will be 
presented and actions agreed by the Board in the first half of the 
new financial year.

Whilst the evaluations are opportunities to recognise what is 
working well, they are also an important tool in identifying where 
improvements can be made to ensure the Board and its 
Committees are functioning and able to perform their roles in an 
effective manner.

During the period, the Committee has received regular updates on 
progress against actions from the 2018 and 2019 evaluations, as well 
as approving the approach for this year’s evaluation. It also received 
a report from the Group’s Internal Audit function to obtain 
additional assurance on the progress in implementing 
recommendations from the externally facilitated 2018 evaluation.

Key priorities and outcomes from the 2018 external evaluation 
included the following:

•  Strategy. Move toward a dynamic strategic process and develop 
the strategic information provided to the Board. In response, a 
cycle of review and refinement of the Group’s strategic plan has 
been implemented by reference to the annual operating plan. 
Critical strategic initiatives have also been identified and are 
regularly reported to the Board through the Chief Executive 
Officer’s business performance update.

•  Culture. Ensure the culture of the organisation is conducive to 
the growth and wellbeing of the Group. In response, a culture 
action plan for the Group has been developed. This has resulted 
in refinements to the Group’s people strategy and policies, 
further details of which can be found on pages 41 to 45 of the 
Strategic Report.

•  Governance. Review the Group’s governance framework and 

implement recommendations. In response, a detailed review of 
the Group’s governance arrangements has been carried out and 
a revised governance framework approved and implemented. You 
can read more on page 60 of the Corporate Governance Report.

Key priorities and outcomes from the 2019 internal evaluation 
included the following:

•  Board and Committee meetings. Develop comprehensive 

forward planners and ensure meetings are scheduled to ensure 
sufficient time is set aside for strategic debate. In response, 
rolling 12 month Board and Committee agendas have been 
introduced and strategic discussions scheduled to take place 
earlier in meetings.

•  Provision of information. Increase rigour around timescales 

for the submission of papers and improve the quality of papers. 
In response, the Company Secretariat team has worked to 
commission papers earlier with time for initial Chair review 
and feedback where required. The Group’s paper templates 
and associated guidance for authors have also been further 
developed and refined. 

•  Culture. Review and develop consistent non-financial culture KPIs 
for sharing regularly with the Board. In response, proxy culture 
measures have been developed and are now included within the 
Chief Executive Officer’s business performance updates.

Nomination Committee evaluation
During the period under review, the Committee has overseen the 
implementation of recommendations relating to its effectiveness 
from both the externally facilitated 2018 evaluation and internally led 
2019 evaluation. This has included the aforementioned skills matrix, 
which has been developed to assist the Committee with succession 
planning and recruitment, the approval of a revised role profile for 
the Senior Independent Director, and a detailed review of the 
Committee’s corporate calendar to ensure sufficient time is made 
available for the Committee to effectively discharge its 
responsibilities. The Committee has also supported the Group 
Company Secretary in developing a revised induction programme 
and training approach for Non-Executive Directors. 

Director independence, time commitment and re-election
The Committee conducted its annual review of the independence 
of the Non-Executive Directors, and time commitments of the 
Directors generally, at its June meeting. In reviewing the 
independence of the Non-Executive Directors, the Committee 
considered in detail whether any circumstances have arisen, 
including those set out in Provision 10 of the Code, which are likely to 
impair, or could appear to impair the independence of each Non-
Executive Director. This included consideration of length of tenure, 
existing and proposed external directorships and other similar 
appointments, and any other conflicts recorded by the Company in 
respect of each Non-Executive Director. The Committee concluded 
that it considered each of the Non-Executive Directors to be 
independent under the provisions of the Code.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

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In concluding that each of the Non-Executive Directors has 
sufficient time available to allocate to the Company as set out 
in their letters of appointment, the Committee considered the 
detailed requirements of the Code and the Capital Requirements 
Directive (CRD IV), attendance records for each Director and 
responsiveness to Company business, as well as the confirmations 
given to the Chair by each of the Non-Executive Directors that 
they continue to have sufficient time to discharge their 
responsibilities effectively.

As part of its review of the size, structure and composition of the 
Board, and taking into account its assessment of independence 
and time commitments, the Committee is satisfied that the Board 
continues to be effective. Based on its assessment of each Director’s 
performance and ability to continue to contribute to the Board in 
light of the knowledge, skill and experience they possess, the 
Committee has recommended to the Board that, other than 
Stephen Robertson and Fiona Clutterbuck who are standing down, 
each of the Directors is put forward for election or re-election at the 
2020 AGM as appropriate.

Nomination Committee priorities for 2020/21
Looking ahead to the next financial year, it is anticipated that 
the Committee will focus in particular on:

•  The recruitment of additional Non-Executive Directors to 

increase resilience in succession planning and continue to build 
expertise and diversity to support the Group’s growing and 
increasingly diverse client base;

•  The Group’s increased commitment to strengthen a diverse 

talent pipeline across the organisation;

•  Embedding the ‘evergreen’ approach to succession planning to 
proactively anticipate successional demands and to develop a 
pipeline of talent with the skills and capabilities that align to the 
future strategic needs of the business; and

•  Overseeing the 2021 external Board evaluation.

Deanna Oppenheimer
Chair of the Nomination Committee

6 August 2020

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RISK COMMITTEE REPORT

CONTINUING TO IMPROVE AND 
EMBED RISK MANAGEMENT

Attendance at Committee meetings during  
the year to 30 June 2020

Member
Shirley Garrood
Fiona Clutterbuck
Dan Olley
Roger Perkin
Stephen Robertson
Jayne Styles
John Troiano

Position
Chair
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir
Non-Exec Dir

Meetings 
eligible
•••••••
•••••••
•••••••
•••••••
•••••••
•
•••

Meetings
attended
•••••••
•••••••
•••••••
•••••••
•••••••
•
•••

Responding to the challenges of 
COVID-19 

Shirley Garrood
Chair of the Risk Committee

Dear Shareholder
As Chair of the Risk Committee, I am pleased to present this report 
on the Committee’s activities in the year under review.

The Committee’s activities in the latter part of the period under 
review have naturally been dominated by the COVID-19 pandemic. 
The Committee has given detailed consideration to its impact 
on the Group’s principal risks and obtained assurance on the 
Group’s operational resilience in response to the challenges 
faced by all of us.

Elsewhere, the Committee has overseen improvements in the 
Group’s risk management framework through the implementation 
of the risk enhancement plan to ensure that it continues to support 
good client outcomes and mitigate the risk of harm, as well as 
overseeing the continued shift of risk management responsibilities 
to the Group’s first line Operations teams. In doing so it has received 
regular reports on how risk management is being embedded in the 
first line, as well as receiving assurance reports from the Group’s 
second line Risk function and third line Internal Audit function.

The Committee has also reviewed and challenged updates to the 
Group’s risk appetite statement prior to its approval by the Board, 
including the incorporation of a detailed escalation matrix to define 
escalation routes where acceptable levels of risk are breached.

The Committee carried out a detailed review of the Group’s 2019 
ICAAP prior to its recommendation to, and subsequent adoption by, 
the Board in December 2019.

Given the challenges posed by the ongoing COVID-19 pandemic 
and the restrictions on public gatherings, at the time of writing the 
Board is considering all options as to what format this year’s AGM 
will take and how shareholders might be given the opportunity to 
ask questions relating to the Committee’s work. Further details will 
be set out in the Notice of AGM. 

Shirley Garrood
Chair of the Risk Committee

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

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Role of the Risk Committee
The Committee assists the Board in its oversight of risk within the 
Group. It has a particular focus on reviewing and advising the Board 
on changes to the Group’s risk appetite, and monitoring the 
effectiveness of, and improvements being made to, the Group’s risk 
management framework. The Committee also advises the Board 
on changes to the Group’s risk profile and future risk strategy, as 
well as reviewing reports on material breaches to the Group’s 
approved risk limits. However, the Board as a whole remains 
responsible for the Group’s risk management and strategy, 
and for determining an appropriate risk appetite.

The Committee also plays a key role in overseeing the delivery of 
the Group’s ICAAP and supports the Remuneration Committee 
by advising on risk considerations to be taken into account when 
determining bonus pools and Executive remuneration.

The detailed responsibilities of the Committee are set out in its 
terms of reference, which are available on the Group’s website  
at www.hl.co.uk/about-us/board-of-directors.   

This report provides an overview of how the Committee has 
discharged its responsibilities during the period under review.

Composition and meeting attendance
Shirley Garrood (as Chair), Fiona Clutterbuck, Roger Perkin and 
Stephen Robertson were members of the Committee throughout 
the period under review. Dan Olley and John Troiano have each 
been members of the Committee since their appointments on 
6 August 2019 and 1 January 2020 respectively. Jayne Styles was a 
member of the Committee until her resignation as a Non-Executive 
Director on 10 October 2019. 

Committee appointments are made for three-year terms and can 
be extended for no more than two additional three-year terms. 
Committee membership is regularly reviewed by the Committee 
Chair, who makes suggestions for appointments to the Nomination 
Committee, which may in turn recommend such appointments to 
the Board for approval. Ongoing training is provided to assist 
Committee members in performing their duties. 

The Committee met seven times in the period under review. The 
attendance of members at each meeting is set out in the table on 
page 105. Other individuals attend Committee meetings at the 
request of the Committee Chair. This will usually include the Chair 
of the Board, the Chief Financial Officer, the Chief Risk Officer, the 
Group Director of Risk and Compliance, and the Head of Internal 
Audit. The Committee has access to the Group Company 
Secretary, who also acts as secretary to the Committee. 
The Committee is authorised to obtain independent 
professional advice where it considers it necessary.

Percentage of time spent on key areas 

7%
Risk exposures and reporting

7%
Response to 
Woodford fund 
suspension

20%
Governance 
and other 

26%
ICAAP

40%
Risk management
framework

40%
Risk management 
framework 

Risk management framework
In conjunction with the Audit Committee, the Committee has 
responsibility for reviewing the effectiveness of the Group’s internal 
controls and risk management framework. This includes advising 
the Board on the Group’s overall risk appetite, overseeing 
the management of risk within the Group’s business and 
monitoring progress on improvements being made across 
its risk management framework.

Risk appetite 
A key element of the Group’s risk management framework is its 
risk appetite statement, which defines, by reference to the 
Group’s principal risks, the acceptable levels of risk that Executive 
management are permitted to take in order to achieve the Group’s 
strategic goals and objectives. 

The Committee reviews the Group’s risk appetite statement 
annually. During the period under review, the Committee reviewed 
and challenged proposed enhancements to the Group’s risk 
appetite approach. Improvements have included increasing the 
coverage of the risk appetite statement to a broader range of risk 
taking activities, linking risk appetite metrics to the Group’s values 
to illustrate associated impacts on client outcomes in the event of 
risk crystallisation, and aligning risk appetite metrics with a detailed 
risk escalation matrix to define the appropriate governance forum 
for notification where acceptable levels of risk are breached. 
Following the Committee’s review, revisions to the Group’s risk 
appetite statement were approved by the Board in April.

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Embedding risk management
In carrying out its responsibilities in respect of the Group’s wider 
risk management framework, the Committee has overseen and 
supported the continued shift of risk management responsibilities 
to operational teams in the first line, to enable the Group’s Risk 
function to properly focus on second line activities.

In doing so, the Committee has reviewed and challenged reports 
from senior management on risk management within the first line, 
including deep dives into how risk management is being embedded 
in the Group’s IT, Change and Marketing functions as well as 
updates on enhancements to investment governance and 
processes and data governance. First line papers provide an update 
on the management of key risks linked to a heat map, along with 
details of improvements made, benefits achieved and further 
enhancements planned.

The Committee has also received assurance on risk management 
within the Group’s operations activities via reports from the 
Group’s second line Risk function on how risk management is being 
embedded in the first line. This included a review of the focused first 
line risk and control functions now in place and an update on the 
implementation of the Group’s ‘inForm’ process for managing 
and recording risk events across the Group’s operational teams.

During the period under review, the Committee also reviewed 
the twice yearly control self-assessment from the Chief Executive 
Officer on the Group’s risk management framework and reports 
from the Chief Risk Officer on the self-assessment process and 
the level of assurance it provides.

MLRO updates
The Committee receives and reviews periodic reports from the 
MLRO specifically addressing the adequacy and effectiveness of 
the Group’s anti-money laundering systems and controls and the 
prevention of bribery. During the period, the Committee received 
updates on the continued focus on maintaining a strong control 
environment whilst pursuing enhancements to reduce reliance on 
manual controls, as well as on changes to legislative requirements 
and enhancements to, and completion rates of, anti-money 
laundering and counter terrorist financing training that all 
colleagues are required to complete. During the period, the 
Committee also reviewed and approved updates to the Group’s 
Anti-Bribery & Corruption Policy.

Risk maturity and enhancements to the framework
The CRO reports regularly to the Committee on his assessment 
of the maturity of the Group’s risk management framework and the 
progress being made to improve it. This has included a thematic 
review on outsourcing by the Group and a detailed review of the 
maturity of risk management within the Group’s Operations teams. 
The Committee also received a detailed report from the CRO on 
the Group’s overall risk maturity, both against the external 
assessment that took place in 2018 and its competitors.

Actions designed to support improvements to the Group’s risk 
management framework are set out in a risk enhancement plan. 
The Committee received regular updates on progress against the 
plan throughout the period under review, including a full report on 
progress at its December meeting. It is intended that, following 
completion of the plan later this year, a further external review will 
be commissioned to assess the Group’s risk maturity following the 
improvements made to the risk management framework.

Whilst the Committee acknowledges that further work is needed 
to develop the Group’s risk management framework, it is satisfied 
that the effectiveness of the Group’s risk management activities 
continues to improve. In June, the Committee received and 
approved the detailed annual reports from the CRO on the 
adequacy and operating effectiveness of risk management, the 
internal control environment, and risk embedding across the Group. 
The Committee has subsequently reviewed and approved the 
disclosures and statements in the Report and Financial Statements 
relating to risk management.

Risk exposures and reporting
The Committee is responsible for overseeing and advising the 
Board on the Group’s current risk exposures and future risk strategy. 

The Committee receives regular updates from the Executive 
Risk Committee and the CRO on the principal and emerging risks 
facing the Group. During the period under review, the Committee 
considered risks to the Group associated with Brexit, the use of 
cloud based solutions, the suspension and closure of the Woodford 
Equity Income Fund and the implementation of IR35. 

The Group’s risk appetite statement provides a robust tool for 
monitoring risk levels and escalations across the Group based 
on materiality and during the period under review, the CRO has 
provided regular updates to the Committee on the status of the 
Group’s principal risks by reference to a heat map derived from the 
materiality metrics set out in the risk appetite statement. 

Specific matters or risk events are escalated to the Committee in 
accordance with the risk appetite statement and, during the period 
under review, the Committee has reviewed and opined on the 
various matters escalated to it. This has included a perceived 
increase in the cyber security threat to the Group, as well as out 
of appetite changes to the Group’s Net Promoter ScoreSM1 and 
reductions in the availability of certain of the Group’s systems 
following spikes in demand as a result of the general election and 
the increased market volatility associated with the COVID-19 
pandemic. Following the notification of a risk event, the Committee 
reviews a root cause analysis and makes recommendations for 
future improvement to the Group’s risk management systems. 

Note
1   Net Promoter Score, NPS and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks  

of Bain & Company Inc., Satmetrix Systems, Inc. and Fred Reichheld.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

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COVID-19 pandemic
In the latter part of the period under review, the Committee’s 
attention has naturally focused on understanding the impact of the 
COVID-19 pandemic. It reviewed and challenged a detailed report 
on the current and likely future impact of the pandemic on the 
Group’s principal risks, and has overseen arrangements to mitigate 
that impact and ensure the Group can continue to deliver good 
client outcomes and core services whilst maintaining a robust 
control environment and safeguarding colleague wellbeing. 

The Committee has also requested and received assurance 
reporting on how the Group’s control framework is being maintained 
during the pandemic and a report from the Group’s Internal Audit 
function providing an independent assurance opinion on the 
effectiveness of the Group’s operational resilience in response to 
the pandemic. The report noted that the Group had demonstrated a 
high level of operational resilience in managing the early stages of the 
pandemic and responding to increased levels of client contact, with 
the majority of client services remaining in place, the maintenance of 
good client contact metrics, the Group’s core IT systems continuing 
to function well and its change programme continuing to deliver. 
The report also highlighted the importance of enhancing and 
strengthening risk assurance and control processes to monitor 
the additional risks associated with operating controls remotely. The 
Committee has been kept updated with developments in this regard.

Suspension of Woodford fund and subsequent 
framework improvements
The Committee reported last year on its consideration of the 
suspension of trading in the Woodford Equity Income fund (now LF 
Equity Income) in June 2019. During the period under review, the 
Committee has continued to review and challenge the Group’s 
proposed actions in response to the fund’s suspension and 
subsequent winding up, to ensure client service is maintained and 
any risks are identified and appropriately mitigated. The Committee 
was also delegated responsibility for overseeing a programme of 
improvements to the Group’s governance framework to mitigate 
the risk of a similar situation in the future, and has received regular 
updates on progress during the period under review. You can read 
more about these improvement in the Chair’s Introduction to 
Corporate Governance on pages 54 to 55.

ICAAP
An important aspect of the Committee’s role is its annual review 
and challenge of updates to the Group’s ICAAP. The 2019 ICAAP 
was a dominant feature of the Committee’s agenda in the first half 
of the period under review, prior to its approval by the Board on the 
Committee’s recommendation in December. Separate agenda 
items were dedicated to the constituent parts of the ICAAP, 
including the review of Pillar I capital requirements, operational 
risk scenarios, stress testing and the wind down plan.

The Committee’s consideration of the Group’s 2019 ICAAP included 
the detailed review of the Pillar II operational risk scenarios and the 
improvements made to the methodology by the Group’s Risk 
function following the external validation work carried out on the 
Group’s 2018 ICAAP modelling. The Committee provided feedback 
and challenge to year-on-year movements in the scenarios included, 
as well as requesting the inclusion of an additional scenario similar to 
that experienced by the Group following the suspension of trading in 
the Woodford Equity Income fund referred to above. The Committee 
also reviewed and challenged the model assumptions and testing 
that underpin the Pillar II capital adequacy calculations.

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Oversight of Risk function
The Group’s second line Risk function is an integral part of its wider 
risk management framework. The Committee is responsible for 
approving its remit and ensuring it has adequate resources and 
appropriate access to information to enable it to perform its duties 
effectively. During the period under review, the Committee 
reviewed and approved changes to the Group’s second line Risk 
Charter, received regular updates from the CRO on resourcing 
and workload, and received a detailed report on the operational 
effectiveness of the function at its June meeting.

Remuneration and risk
The Committee also has responsibility for advising the 
Remuneration Committee on risk considerations to be applied to 
performance objectives incorporated into executive remuneration. 
During the period under review, the Committee considered and 
recommended to the Remuneration Committee the process for 
malus adjustments to senior management reward based on 
accountability for risk events that impacted the Group. The 
Committee also reviewed and commented on the CRO’s risk 
adjustment paper relating to the period under review prior to 
its submission to the Remuneration Committee.

Risk Committee evaluation 
During the period under review, the Committee has overseen the 
implementation of recommendations relating to its effectiveness 
from both the externally facilitated 2018 evaluation and internally 
led 2019 evaluation of its performance. This has included the 
continued embedding of the Group’s risk management framework 
across first line teams and improvements to risk reporting across 
the Group, as well as a review of how well the risk management 
framework is being embedded. 

Risk Committee priorities for 2020/21
Looking ahead to the next financial year, it is anticipated that 
the Committee will focus in particular on:

•  Continuing to embed the Group’s risk management framework 
within first line operational teams to ensure they continue to 
support good client outcomes and mitigate the risk of harm, 
and assessing developments to the Group’s risk maturity;

•  Reviewing and challenging proposed updates to the Group’s 2020 

ICAAP and recommending to the Board for approval; and

•  Continuing to monitor the resilience of the Group’s operations, 

including the Group’s ability to meet the challenges posed by the 
COVID-19 pandemic and its impact on the Group’s risk profile.

Shirley Garrood
Chair of the Risk Committee

6 August 2020

DIRECTORS’ REPORT

The Directors present their report on the affairs of the Group, 
together with the audited consolidated financial statements 
for the year ended 30 June 2020.

The Company is the holding company for the Group. The Group’s 
regulated operating subsidiaries carry out its business of providing 
financial products and services, principally to retail clients. The 
Group operates predominantly in the United Kingdom, with one 
operating subsidiary (HL Tech) located in Poland that provides 
IT development services to the rest of the Group.

The Directors’ Report for the period under review comprises pages 
53 to 116 of the Report and Financial Statements, as well as other 
sections incorporated by reference.

As permitted by legislation, certain information required to be 
included in the Directors’ Report has instead been included in 
the Strategic Report, on the basis that the Board consider those 
matters to be of strategic importance. Commentary on the 
development and performance of the Group’s business, including 
in the field of research and development, and an indication of likely 
future developments can be found on pages 2 to 37 of the Strategic 
Report. Disclosures relating to the Group’s greenhouse gas 
emissions, energy consumption and the measures being taken 
to increase energy efficiency can be found on pages 47 to 49 of 
the Strategic Report.

Details of how the Group engages with its key stakeholders, 
including its shareholders, can be found on pages 30 to 31 of the 
Strategic Report and on page 59 of the Corporate Governance 
Report. Details of how the interests of stakeholders are considered 
in the Board’s decision making can be found in the Section 172 
Statement on pages 113 to 115. 

The Strategic Report and the Directors’ Report together form 
the Management Report for the purposes of DTR 4.1.8R. For the 
purposes of DTR 7.2.1R:

•  A statement as to the Company’s compliance with the Code 

and details of where the Code is publically available can be found 
in the Chair’s Introduction to Corporate Governance on page 55;

•  A description of the main features of the Group’s internal control 

and risk management systems in relation to the financial 
reporting process can be found on page 66;

•  Information regarding significant shareholders, special rights 

regarding control of the Company, restrictions on voting rights, 
the appointment and replacement of Directors and changes to 
the Company’s articles of association, and the powers of the 
Directors can be found on pages 109 to 111;

•  A description of the composition and operation of the Group’s 
corporate governance framework can be found on pages 60 to 
61; and

•  A description of the Group’s diversity and inclusion policy, its 

objectives, how it has been implemented and the results in the 
period under review can be found on pages 41 to 45 and 101 to 102.

Information to be disclosed under LR 9.8.4R
Listing Rule 9.8.4CR requires listed companies to include in their 
annual financial report all information required under Listing Rule 
9.8.4R in a single identifiable section, or otherwise in a cross 
reference table indicating where that information is set out. The 
following cross reference table sets out where the relevant 
disclosures can be found in the Report and Financial Statements.

Listing Rule

Disclosure

LR 9.8.4R (1) 
to (11)
LR 9.8.4R (12)

Not applicable 

Current year dividend 
waiver agreements

LR 9.8.4R (13)

Future dividend 
waiver agreements

LR 9.8.4R (14)

Information regarding 
controlling 
shareholder

Page reference

Not applicable

Note 3.2 to the 
consolidated 
financial statements 
on page 146
Note 3.2 to the 
consolidated 
financial statements 
on page 146
See disclosure under 
Controlling 
Shareholder heading 
on page 110 below.

Share capital structure
The Company’s share capital consists of a single class of ordinary 
shares of 0.4p each. As at 30 June 2020 and the date of this report, 
there were 474,318,625 ordinary shares in issue, each of which is fully 
paid up, amounting to an aggregate nominal share capital of 
£1,897,274.50. Each ordinary share is listed on the Official List 
maintained by the FCA and admitted to trading on the Main Market 
of the London Stock Exchange. Further details of the Company’s 
share capital can be found in note 3.1 to the consolidated financial 
statements on page 146. There were no changes to the Company’s 
share capital during the period under review.

Rights attaching to shares and restrictions on transfer
The ordinary shares have attached to them full voting, dividend 
and capital distribution rights, and rank pari passu in all respects. 

Save for deadlines for voting by proxy, there are no restrictions 
on voting rights attaching to, or on the transfer of, the Company’s 
ordinary shares. Full details regarding the exercise of voting rights at 
the 2020 AGM, whether in person or by proxy, will be set out in the 
Notice of AGM. To be valid, the appointment of a proxy to vote at a 
general meeting must be received not less than 48 hours before 
the time of the meeting.

The Company is not aware of any agreements between the holders 
of ordinary shares that may restrict their transfer or the voting 
rights attaching to them.

None of the Company’s ordinary shares carry any special rights 
regarding control of the Company.

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Authority to allot or buy back shares
The Company was granted authority at the 2019 AGM to purchase 
in the market its own shares up to an aggregate nominal value of 
10% of its issued ordinary share capital. No shares were purchased 
under this authority in the year to 30 June 2020 and up to the date 
of this report. This authority expires at the end of the 2020 AGM, 
at which a special resolution will be proposed for its renewal. 
This is a standard authority that the Directors have no present 
intention of exercising.

The Directors were granted authority at the 2019 AGM to allot 
relevant securities up to an aggregate nominal amount of 
£632,424.83, representing approximately one third of the Company’s 
issued ordinary share capital. No shares were allotted under this 
authority in the year to 30 June 2020 and up to the date of this report. 
This authority expires at the end of the 2020 AGM, at which an 
ordinary resolution will be proposed for its renewal. This is a standard 
authority that the Directors have no present intention of exercising. 

Shares held in trust for employee share schemes
Hargreaves Lansdown EBT Trustees Limited (the EBT Trustee) 
holds ordinary shares in the Company in trust under the terms 
of the Hargreaves Lansdown Employee Benefit Trust (the EBT) to 
satisfy the exercise of options granted to the Group’s employees 
under its approved and unapproved share option schemes. Under 
the rules of the EBT, the EBT Trustee has discretion as to the 
exercise of voting rights attaching to ordinary shares held within 
the EBT. As at 30 June 2020, the EBT Trustee held 381,831 ordinary 
shares, equating to approximately 0.08% of the Company’s issued 
ordinary share capital.

Hargreaves Lansdown Trustee Company Limited (the SIP Trustee) 
holds ordinary shares in the Company in trust under the terms of 
the Hargreaves Lansdown plc Share Incentive Plan (the SIP) to 
satisfy the exercise of options granted to the Group’s employees 
under the SIP. Save where the Company notifies it that such waiver 
does not apply, the SIP Trustee must refrain from exercising the 
voting rights attaching to ordinary shares held in the SIP trust that 
have been allocated to employees. The SIP Trustee has no express 
power under the terms of the SIP to exercise voting rights attaching 
to ordinary shares held in the SIP trust that have not been allocated 
to employees. As at 30 June 2020, the SIP Trustee held 224,910 
ordinary shares, equating to approximately 0.05% of the Company’s 
issued ordinary share capital.

Substantial shareholdings
Notifications received by the Company in accordance with 
DTR 5 are published on a Regulatory Information Service and 
on the Company’s website. As at 30 June 2020, the Company had 
been advised of the following voting interests in the Company’s 
ordinary shares amounting to more than 3% of the Company’s 
issued share capital.

Name

Peter Hargreaves
Lindsell Train Limited
Stephen Lansdown
Baillie Gifford
Black Rock, Inc.

Ordinary shares

115,482,448
61,723,106
33,817,419
23,888,812
23,608,605

Percentage
 holding

24.35%
13.01%
7.13%
5.04%
4.98%

In the period between 30 June 2020 and the date of this report, 
the Company received no further notifications. 

Controlling Shareholder
The Company announced on 7 February 2020 that, following an 
accelerated bookbuild offering, Peter Hargreaves had reduced his 
shareholding to 24.35% and therefore ceased to be a controlling 
shareholder of the Company.

The Company had previously entered into a relationship agreement 
with Peter Hargreaves in accordance with Listing Rule 9.2.2ADR(1) 
intended to ensure that any transactions or arrangements with him 
were conducted at arm’s length and on commercial terms, and that 
neither he nor his associates would prevent the Company 
complying with its obligations under the Listing Rules or propose or 
procure a shareholder resolution intended to circumvent the proper 
application of the Listing Rules. 

The relationship agreement automatically terminated when 
Mr Hargreaves ceased to be a controlling shareholder. Prior to that 
date and during the period under review, both the Company and, 
so far as the Company is aware, Mr Hargreaves and his associates 
had complied with the independence provisions set out in the 
relationship agreement and Listing Rules 6.5.4R and 9.2.2ADR(1). 
The Company did not have more than one controlling shareholder 
and, as such, the procurement obligation set out in Listing Rules 
6.5.5R and 9.2.2BR did not apply. 

Dividends
The Board recommends a final ordinary dividend of 26.3 pence 
per ordinary share to be paid in respect of the period ending 
30 June 2020. Subject to shareholder approval at the 2020 AGM, it 
is proposed that this ordinary dividend, along with a special dividend 
declared by the Board on 6 August 2020, is paid on 16 October 2020 
to all shareholders on the register at close of business on 
25 September 2020.

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Board of Directors 
Powers of the Directors
The Company’s articles of association (the Articles) set out the 
powers of the Directors. Subject to UK company law, the Articles 
and any directions given by special resolution of the Company, the 
Directors have been granted authority to exercise all the powers 
of the Company. 

The Articles may only be amended by special resolution at a 
general meeting of the Company’s shareholders.

Appointment and replacement of Directors
The appointment and replacement of Directors is governed 
by the Articles, the Code and the Companies Act 2006 and 
related legislation.

Under the Articles, Directors may be appointed, either to fill a 
vacancy or as an addition to the existing Board, by ordinary 
resolution of the Company or by resolution of the Board. If 
appointed by the Board, a Director must retire and, if willing to act, 
seek election at the next AGM following appointment.

In addition, the Articles require all Directors to retire at each AGM 
and, if willing to do so, offer themselves for re-election. This aligns 
to the requirements of provision 18 of the Code. Further details can 
be found on page 65 of the Corporate Governance Report. 

In addition to the powers set out in the Companies Act 2006, the 
Articles provide for the removal of a Director before the expiration 
of their period of office by ordinary resolution of the Company.

The Board
The names of the Directors of the Company as at the date of this 
report, along with their biographies, are set out on pages 56 to 58. 
Appointments to and departures from the Board during the period 
under review are set out in the table below.

Name

Role

Jayne Styles

John Troiano

Non-Executive 
Director
Non-Executive 
Director

Date of appointment/
departure

Resigned  
10 October 2019
Appointed  
1 January 2020

Directors’ interests
Details of the Directors’ interests in the Company’s ordinary 
shares can be found on pages 92 and 96 of the Annual Report 
on Remuneration.

During the period under review, no Director had any material 
interest in a contract to which the Company or any of its subsidiary 
undertakings was a party (other than their own service contract) 
that required disclosure pursuant to the Companies Act 2006.

Directors’ indemnities
As permitted by the Articles, the Directors have the benefit of an 
indemnity which is a qualifying third party indemnity provision as 
defined by Section 234 of the Companies Act 2006. The indemnity 
was in place throughout the period under review and remains in 
place as at the date of this report. 

The Company also maintains directors’ and officers’ liability 
insurance cover to protect the Directors from loss resulting from 
claims against them in relation to the discharge of their duties. 
This cover was in place throughout the period under review and 
remains in place as at the date of this report.

Compensation for loss of office
There are no agreements in place between the Company and its 
Directors or employees for compensation for loss of office or 
employment as a result of a takeover bid.

Financial instruments and financial risk management
Details of the Group’s financial risk management policies and 
objectives in relation to the use of financial instruments, and its 
exposure to market, liquidity and credit risk, can be found in note 5.7 
to the consolidated financial statements on pages 154 to 158.

Change of control
There are no significant agreements to which any member of the 
Group is a party that take effect, alter or terminate upon a change 
of control of the Company following a takeover bid.

Colleague engagement and involvement
The Group is committed to engaging and communicating with 
colleagues to ensure they understand the Group’s purpose, vision 
and priorities and how they each play their part in the development 
of its business. Information on action taken to ensure colleagues 
are provided with information on matters that concern them and 
to promote awareness of the factors affecting the Group’s 
performance can be found on pages 44 to 45 of the Strategic 
Report. Details of how the Group engages with colleagues and how 
their interests are considered in decision making can be found on 
pages 44 to 45 of the Strategic Report and in the Group’s Section 
172 Statement on pages 113 to 115.

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Financial statementsOther informationGovernanceStrategic reportLong-term viability
In accordance with Provision 31 of the Code, the Directors have 
assessed the prospects of the Group over a longer period than the 
12 months required by the going concern provision. Details of this 
assessment can be found on page 24 of the Strategic Report.

Disclosure of information to external auditor
Each of the persons who are Directors at the time when this report 
is approved confirms that:

•  So far as they are aware, there is no relevant audit information of 

which the Company’s external auditor is unaware; and

•  They have taken all the steps that they ought to have taken as a 

Director to make themselves aware of any relevant audit 
information and to establish that the Company’s external auditor 
is aware of that information.

This confirmation is given and should be interpreted in accordance 
with Section 418 of the Companies Act 2006.

Approved by and signed by order of the Board.

Alison Zobel
General Counsel and Group Company Secretary

6 August 2020

DIRECTORS’ REPORT

Further details of how we encourage colleague involvement in the 
Group’s performance, including by way of participation in share 
schemes, can be found on page 43 of the Strategic Report.

Details of the Group’s policies for the recruitment, continuing 
employment and career development of disabled persons can be 
found on pages 43 to 44 of the Strategic Report. 

Post-balance sheet events
Details of important events affecting the Group that have occurred 
since the end of the period under review can be found in note 5.5 to 
the consolidated financial statements on page 152. 

Political donations
The Group did not make any political donations or contributions or 
incur any political expenditure during the period under review. 

Annual General Meeting
The challenges posed by the ongoing COVID-19 pandemic may 
necessitate a change from the usual manner in which the Company 
holds its AGM. As at the date of this report, the Board is considering 
all options having regard to the current restrictions on public 
gatherings, and the possibility of more severe restrictions being 
imposed on short notice. Further information, along with details of 
all resolutions to be proposed to the Company’s shareholders and 
how to vote, will be set out in the Notice of AGM that will be 
circulated ahead of the meeting.

Electronic communications and dividend payments
Shareholder communications are only sent in paper format to 
shareholders who have elected to receive documents in this way. 
This approach enables the Company to reduce printing and 
distribution costs and the impact of the documents on the 
environment. Shareholders who wish to receive email 
notification instead of paper copies can register online at  
www.shareview.co.uk.

Shareholders can also request that dividends are paid directly into 
their bank or building society account via Shareview. This saves time 
and is more secure than receiving dividends by cheque, which could 
arrive late or be lost in the post.

Going concern
In adopting the going concern basis for preparing the financial 
statements, the Directors have considered the Group’s business 
activities, together with the factors likely to affect its future 
development, performance and position including the impact of 
Brexit and the COVID-19 pandemic. This includes the Group’s 
principal risks and uncertainties, details of which can be found in the 
Strategic Report. The Operating and Financial Review on pages 32 
to 37 of the Strategic Report describes the Group’s robust balance 
sheet, managed to internal risk appetite and regulatory capital 
limits, and a business with a high conversion of operating profit 
to cash and a strong net cash position.

Having regard to the Group’s financial, liquidity and capital position, 
the Board has concluded that it remains appropriate to adopt 
the going concern basis of accounting in preparing the Group’s 
financial statements. 

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SECTION 172 STATEMENT

Understanding the views and interests of our stakeholders helps 
the Group make responsible and balanced decisions. In doing so, we 
aim to generate long-term value for the Company’s shareholders 
whilst contributing to wider society by building strong and lasting 
relationships with our other key stakeholders.

Section 172 of the Companies Act 2006 requires the Directors to 
act in a way they consider will promote the success of the Company 
for the benefit of our shareholders as a whole. In doing so, the 
Directors must have regard (amongst other matters) to:

In the period under review, the Group revised its board and 
committee paper template to encourage paper authors to consider 
and highlight the impact on the Group’s stakeholders of the matters 
covered. In addition to acting as an aid to the Board in discharging its 
duties and facilitating focused debate, this is intended to provide an 
additional layer of comfort that paper authors have properly 
considered and taken into account the interests of impacted 
stakeholders. The new template is being rolled out across the 
Group and has been accompanied by a series of training sessions 
to ensure paper authors are aware of what is required and why. 

•  The likely consequences of any decision in the long term;

•  The interests of the Group’s employees;

•  The need to foster business relationships with the Group’s 

suppliers, clients and others;

•  The impact of the Group’s operations on the community 

and the environment; 

•  The desirability of the Group maintaining a reputation for high 

standards of business conduct; and

•  The need to act fairly as between the Company’s shareholders. 

You can read more about how we engage with and respond to the 
interests and needs of our key stakeholders on pages 30 to 31 of 
the Strategic Report. 

How the Board has discharged its Section 172 duties
The Directors are briefed on their duties as directors as part of 
the Group’s induction programme and the Board as a whole 
periodically receives refresher training. Each Director also has 
access to the Group Company Secretary for advice on the 
application of those duties. 

The Directors’ awareness of their duties to the Company, combined 
with the knowledge and insights they obtain on the views and 
interests of the Group’s key stakeholders and the impact of the 
Group on wider society, enables them to make balanced decisions 
that promote long-term sustainable value for the Company’s 
shareholders. In practice, the Group operates within a corporate 
governance framework whereby responsibility for day-to-day 
decision making is appropriately delegated. In considering their 
duties under Section 172 when setting the Group’s strategy, 
values and framework of policies, the Board aims to ensure that 
the consideration of stakeholder interests and the Group’s 
long-term success is embedded across its business. 

The Board recognises that the impact of each decision made by 
it and elsewhere in the Group’s governance framework will be 
different for each of its key stakeholders. It understands the 
importance of considering the impact on each of those 
stakeholders, in order to balance their interests whilst 
promoting the success of the Group’s business.

Further details of how the Board considers each of the specific 
matters set out in Section 172 is set out below, along with specific 
examples of how those considerations have influenced decisions 
taken by the Board and Group more widely.

Considering the long term
The Board sets the strategy, values and culture, and develops and 
oversees the Group’s framework of governance, risk management 
and internal controls to promote and safeguard the Group’s 
long-term success. The strategic goals and objectives it sets are 
focused around developing the Group’s proposition and service to 
fulfil the long-term needs of its clients. You can read more about the 
Group’s strategy on pages 18 to 21 of the Strategic Report. The 
Group’s annual operating plan, which is approved each year by the 
Board, sets out how the Group intends to prioritise its efforts over a 
rolling three-year period in order to achieve its longer-term strategic 
objectives. Details of how stakeholder considerations influence the 
Board’s approval can be found in the case study on page 115.

The Group provides an essential service to its clients in a highly 
regulated environment. The identification, management and 
mitigation of risks to the Group’s business is key to ensuring the 
delivery of the Group’s strategy over the longer term, and the 
consideration of risk plays an important part in decision making. 
You can read more about how the Group evaluates and manages 
risk along with a description of the principal and non-financial risks 
relating to the Company’s operations on pages 22 to 29 of the 
Strategic Report.

Our employees
The Board recognises that understanding the needs of the Group’s 
people is essential in developing a workplace and culture in which 
they can reach their full potential and, in turn, ensure the long-term 
success of the Group. 

The Group’s workplace advisory panel, the HL Colleague Forum, 
provides a feedback channel directly between colleagues and the 
Board on matters of strategic importance. It is chaired by the Chief 
People Officer and each meeting is attended by at least one 
Non-Executive Director and a broad range of colleagues from across 
the Group’s business. In addition to the direct Board and Executive 
Committee representation on the Forum, details of the issues raised 
and outcomes are reported to the Remuneration Committee, with 
onward escalation to the Board where appropriate. You can read 
more about the Forum on page 45 of the Strategic Report. 

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The views of colleagues are also obtained via regular colleague 
surveys. Detailed results are shared with the Group Executive 
Committee, with key themes and issues escalated to the Board 
for consideration.

You can read more about how we engage with colleagues and the 
actions we have taken as a result of that engagement on pages 30 
to 31 and 41 to 45 of the Strategic Report. Details of how 
engagement with colleagues has influenced the Group’s response 
to the COVID-19 pandemic can be found in the case study on page 
115 and on pages 49 to 50 of the Strategic Report. 

Our clients
The Group’s clients are at the heart of its strategy and their 
interests are a key consideration in everything that the Group does. 

Both the Group Executive Committee and the Board regularly 
receive updates on client proposition and service metrics, and a 
significant portion of the pre-reading for the annual strategy day 
each attends is focused on client issues. The consideration and 
determination of current and future needs of clients drives the 
Group’s innovation and the prioritisation of activities within the 
Group’s annual operating plan. 

You can read more about how we engage with our clients and the 
actions we have taken as a result of that engagement on pages 30, 
39 to 40 and 51 of the Strategic Report. You can read more 
about how consideration of our clients’ interests have shaped 
our response to the COVID-19 pandemic in the case study on 
page 115 and on pages 49 to 50 of the Strategic Report. 

Our regulator
The FCA regulates the financial products and services provided by 
the Group. The Group’s continued compliance with its regulatory 
obligations and the interests and views of the FCA are primary 
considerations in decision making across the Group. The Board is 
regularly briefed on regulatory developments and expectations, 
and the Board’s Risk and Audit Committees receive detailed insights 
into specific areas such as the ICAAP, CASS and MiFID II. The Board 
also receives updates in relation to specific matters, such as the 
implementation of SMCR and the FCA’s recent focus on 
operational resilience. 

The Group maintains regular contact with the FCA to ensure 
awareness of its concerns, expectations and agenda, and this 
informs the prioritisation of activities within the Group’s annual 
operating plan. 

Our suppliers
Fostering good relationships with the Group’s suppliers is an 
important factor in ensuring it is able to continue to service its 
clients effectively and efficiently over the long-term. The Group is 
building on existing policies and procedures to further embed 
vendor management throughout the organisation, including a 
framework to promote consistency when overseeing relationships 
and performance. We aim to pay our suppliers promptly and within 
30 days of payment being requested. Our average payment days 
during the period under review was approximately 21. We have 
also taken action to support our suppliers during the COVID-19 
pandemic by increasing the frequency of our payment runs to pay 
smaller suppliers and those in particular need more quickly. 

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Acting fairly between shareholders
Information on how we engage with our shareholders and how the 
Board is made aware of shareholder sentiment and interests can be 
found on pages 30 to 31 of the Strategic Report and page 59 of the 
Corporate Governance Report. 

The views and interests of the Company’s shareholders are key 
considerations when the Board determines the level of dividend 
payments (further details of which can be found on page 37 of the 
Strategic Report), as well as when setting the Group’s strategy and 
business priorities. 

Impact on the community and the environment
The Board is conscious of the impact of the Group’s operations 
on the community and environment, and understands the 
importance of being a good corporate citizen. You can read 
about our impact and initiatives in these areas on pages 46 to 50 
of the Strategic Report. 

The Chief People Officer, a member of the Group’s Executive 
Committee, sponsors the Group’s Environmental, Sustainability 
and Climate Change Group to promote environmental awareness 
and initiatives in strategic decision making. 

The Board also recognises ESG as an increasingly important 
consideration, and the Chief Executive Officer has updated the 
Board on the Group’s approach to date, with a full deep-dive due to 
take place early in the next financial year. You can read more about 
our ESG practices on pages 47 to 49 of the Strategic Report.

You can read more about how consideration of our wider 
community has shaped our response to the COVID-19 pandemic 
in the case study on page 115 and on pages 49 to 50 of the 
Strategic Report.

Maintaining a reputation for high standards of business conduct

The Board supports the Chief Executive Officer in embedding a 
culture that encourages the Group’s colleagues to live our values 
and help the Group deliver on its strategic objectives. The Group 
encourages colleagues to ‘do the right thing’ to ensure that, as a 
business, we act with integrity in all our dealings and decisions with 
the aim of being clear, fair and transparent. The Board approves and 
oversees the Group’s adherence to policies that promote high 
standards of conduct. You can read more about these policies 
on page 52 of the Strategic Report. 

The Board receives regular updates on the Group’s culture through 
KPIs that form part of the Chief Executive Officer’s business 
performance update. During the period, the Board also carried 
out a deep-dive into the evolution of the Group’s culture and the 
initiatives in progress to ensure that it continues to develop and 
align to the Group’s purpose, values and strategy. You can read 
more on page 59 of the Corporate Governance Report. 

Key decisions and consideration of stakeholder interests
The table below summarises how the Board and the wider Group 
have had regard to the duties under Section 172 when considering 
specific matters. 

Approval of annual 
operating plan

Response to  
COVID-19 pandemic

Sale of FundsLibrary 
Limited

Each year the Board considers and 
approves the Group’s annual operating 
plan that determines the initiatives that 
the Group will prioritise in the year and 
the Group’s cost profile over a rolling 
three-year period. In developing the 
operating plan, the Group considers:

•  How prioritising certain change 

initiatives will promote the 
achievement of the Group’s long-
term strategic objectives;

•  Our clients, through the prioritisation  

of initiatives that develop our 
proposition and service to lead  
to better client outcomes;

•  The views of major shareholders as to 
acceptable levels of cost in pursuing 
strategic objectives; 

•  Our colleagues, through the 

prioritisation of initiatives that improve 
the colleague experience; and

•  The FCA, through the prioritisation of 
activities that will support the Group’s 
risk management and compliance 
with regulatory initiatives.

The Group acted quickly in constituting 
a dedicated Crisis Management 
Committee to manage our response to 
the COVID-19 pandemic. In determining 
that response, the Group has paid 
particular regard to:

•  The safety and wellbeing of our 
colleagues, by facilitating home 
working and by introducing new 
initiatives to support colleagues in 
looking after their and their families’ 
physical and mental wellbeing; and

•  Our clients, by prioritising activities to 
maintain the services that clients tell 
us are most important and by making 
adjustments to our services to assist 
those with specific needs, such as 
those without internet access;

•  Our community, by introducing a 

number of initiatives to support those 
most in need and support the region’s 
economic and social recovery.

You can read more about these 
initiatives on pages 49 to 50 of the 
Strategic Report. 

On 29 February 2020 the Company 
sold its shareholding in FundsLibrary 
Limited to Broadridge Financial 
Solutions. In approving the sale, 
the Board considered:

•  The employees of FundsLibrary,  

in particular the cultural fit with the 
purchaser and the opportunities 
for the FundsLibrary business to 
develop; and

•  The long-term consequences of the 

decision, it being noted that the 
FundsLibrary business was not part of 
the Group’s core business offering;

•  The Company’s shareholders, in 
particular the potential return on 
investment and the benefits of 
even greater focus on the Group’s 
core business and its long-term 
strategic objectives. 

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STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing the Report and Financial 
Statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have prepared 
both the Group and Company financial statements in accordance 
with International Financial Reporting Standards (IFRS) as adopted 
by the European Union. Under company law, the Directors must not 
approve the financial statements unless they are satisfied they give 
a true and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group and Company for that period. 
In preparing the financial statements the Directors are required to:

The Directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Each of the Directors (whose names and functions are listed in the 
Directors’ profiles on pages 56 to 58 confirms that, to the best of 
their knowledge:

•  The Group financial statements, which have been prepared in 

accordance with IFRS as adopted by the European Union, give a 
true and fair view of the assets, liabilities, financial position and 
profit of the Group;

•  Select suitable accounting policies and then apply 

them consistently;

•  State whether applicable IFRS (as adopted by the European 

Union) have been followed, subject to any material departures 
disclosed and explained in the financial statements;

•  Make judgements and accounting estimates that are reasonable 

and prudent; and

•  Prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Company and the Group and enable them 
to ensure that the financial statements and Directors’ 
Remuneration Report comply with the requirements of the 
Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

The Directors are responsible for safeguarding the assets of the 
Company and the Group and for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

•  The Company financial statements, which have been prepared in 
accordance with IFRS as adopted by the European Union, give a 
true and fair view of the assets, liabilities and financial position and 
profit of the Company; and

•  The Directors’ Report and Strategic Report contained in the 
Report and Financial Statements include a fair review of the 
development and performance of the business and the position 
of the Group, together with a description of the principal risks and 
uncertainties that it faces.

The Directors consider that the Report and Financial Statements, 
taken as a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Group’s 
position and performance, business model and strategy.

By order of the Board

Philip Johnson
Chief Financial Officer

6 August 2020

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Strategic report

Governance

Financial statements

Other information

FINANCIAL 
STATEMENTS

Independent auditors’ report 
Section 1: Results for the year
Section 2: Assets and liabilities 
Section 3: Equity 
Section 4: Consolidated statement of cash flows 
Section 5: Other notes
Section 6: Company financial statements

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125
135
145
147
149
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Hargreaves Lansdown ⁄ Report and Financial Statements 2020

117
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GovernanceOther informationFinancial statementsStrategic reportINDEPENDENT AUDITORS’ REPORT  
TO THE MEMBERS OF HARGREAVES LANSDOWN PLC

Report on the audit of the financial statements

Opinion
In our opinion, Hargreaves Lansdown plc’s group financial statements and parent company financial statements (the “financial statements”):

•  give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 June 2020 and of the group’s profit and 

the group’s and the parent company’s cash flows for the year then ended;

•  have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union 

and, as regards the parent company’s financial statements, as applied in accordance with the provisions of the Companies Act 2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the group financial statements, 

Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Report and Financial statements 2020 (the “Annual Report”), which 
comprise: the consolidated and parent company statements of financial position as at 30 June 2020; the consolidated income statement, 
the consolidated statement of comprehensive income, the consolidated and parent company statements of cash flows, the consolidated 
and parent company statements of changes in equity for the year then ended; and the notes to the financial statements, which include a 
description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to 
the group or the parent company.

Other than those disclosed in note 1.4 to the financial statements, we have provided no non-audit services to the group or the parent 
company in the period from 1 July 2019 to 30 June 2020.

Our audit approach 
Context
Hargreaves Lansdown plc is listed on the London Stock Exchange and its principal activity is the provision of regulated investor investment 
services to UK retail clients. As a result, key focus areas for Hargreaves Lansdown plc are on growing assets under administration and 
operating as a regulated entity within a highly regulated market. These activities provide the context for our audit.

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Overview

Materiality 

Audit scope

Key audit
matters

•  Overall group materiality: £18.9 million (2019: £15.2 million), based on 5% of profit 

before tax.

•  Overall parent company materiality: £10.7 million (2019: £9.9 million), based on 5% of profit 

before tax.

•  We performed a full scope audit of the complete financial information of two individually 
financially significant reporting units, which together represent 89% of the Group’s profit 
before tax.

•  Specific audit procedures were also performed over consolidation adjustments, 

balances that could be tested at a group level which included intangible assets, staff 
costs, cash and cash equivalents, term deposits and material movements through the 
consolidated statement of changes in equity.

•  Revenue recognition.

•  Impact of COVID-19

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In 
particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations 
related to breaches of UK and European regulatory principles, such as those governed by the Financial Conduct Authority (see page 10 of 
the Annual Report), and we considered the extent to which non-compliance might have a material effect on the financial statements. We 
also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the Companies 
Act 2006, the Listing Rules, the Financial Conduct Authority’s Client Asset Sourcebook and the UK tax legislation. We evaluated 
management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of 
controls), and determined that the principal risks were related to posting inappropriate journal entries to increase revenue of the company. 
Audit procedures performed by the engagement team included:
•  Discussions with risk and compliance function, internal audit and the company’s legal counsel, including consideration of known or 

suspected instances of non-compliance with laws and regulation and fraud;

•  Assessment of matters reported on the company’s whistleblowing helpline and the results of management’s investigation of 

such matters;

•  Reading key correspondence with the Financial Conduct Authority in relation to compliance with laws and regulations;

•  Reviewing relevant meeting minutes including those of the Board, Risk and Audit Committees;

•  Reviewing data regarding customer complaints and the company’s register of litigation and claims, in so far as they related to non-

compliance with laws and regulations and fraud; 

•  Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations; and

•  Designing audit procedures to incorporate unpredictability around the nature, timing or extent of our testing;

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations 
is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

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GovernanceOther informationFinancial statementsStrategic reportINDEPENDENT AUDITORS’ REPORT  
TO THE MEMBERS OF HARGREAVES LANSDOWN PLC

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. This is not a complete list of all risks identified by our audit.

Key audit matter

How our audit addressed the key audit matter

Revenue recognition (refer to the audit committee report on 
page 67, and note 1.1)
Revenue is material to the group and is an important determinant of 
the group’s profitability.

Asset and transaction based revenue streams
To address the risk identified in the asset and transaction-based 
revenue streams calculated by the underlying administration 
system, we independently re-calculated the revenue recognised.

Revenue may be misstated due to errors in system calculations or 
manual processes, for example, arising from incorrect securities 
prices or levels of assets held used in these calculations and 
processes. Further, there are incentive schemes in place for 
Directors and staff which are in part based on the group’s revenue 
performance. Where there are incentives based on performance, 
there is an inherent risk of fraud in revenue recognition as there is an 
inherent incentive to misstate revenue. 

We assessed each revenue stream for the two in-scope reporting 
units and determined that there is a significant risk based on the 
opportunity for errors to occur in each of these revenue streams. 
Our assessment of the risks for each revenue type which we 
needed to obtain evidence over is as follows:

Type of revenue

Asset and transaction-
based revenue streams 
calculated by the 
underlying 
administration system 
Management fees on 
SIPPs and ISAs

Platform fees

Stockbroking commission

Other income

Description of risks, including 
fraud risk factors

These revenue streams are either 
calculated based on the value of 
assets held or based on activities 
undertaken by the client of the 
group, such as stockbroking.

The value of securities and all client 
activities is held in the underlying 
administration system which 
supports the Vantage and PMS 
platforms. The rates are derived 
from standard rate tables.

Unauthorised changes to, or errors 
in these inputs could lead to a 
misstatement of revenue.

This covered management fees, platform fees and an element of 
stockbroking commission. Our calculations were based on data 
extracted from the administration system.

In order to rely on the data extracted, we:

•  Reconciled transactional data provided from opening positions 
through to closing positions of individual securities held; and

•  Tested a sample of transactions to supporting documentation 
such as client instructions and a sample of security positions 
to stock reconciliations and external sources (such as fund 
manager statements).

This testing provided sufficient evidence for us to determine the 
data extracted was reliable for the purposes of performing the 
recalculations.

We tested the inputs of our recalculations by agreeing standing 
data, such as fee structures, commission rates, stock movements 
and security prices to supporting evidence on a sample basis. No 
exceptions were noted from testing the standing data.

On the basis of this testing, we determined it was appropriate for us 
to use the standing data to perform our independent recalculation 
of each of the revenue streams.

We compared our independent recalculations to the amount 
reported and noted differences that, in our view, were trivial and 
required no further investigation.

We tested the remaining asset and transaction-based revenue 
within the two in-scope reporting units which included other 
income and an element of stockbroking commission on a sample 
basis, agreeing each revenue item sampled back to supporting 
documentation. We noted differences that, in our view, were trivial 
and required no further investigation. 

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Key audit matter

Type of revenue

Revenue streams 
calculated by 
management or 
a third party
Annual management 
charges (‘AMCs’) relating to 
the Hargreaves Lansdown 
Multi-Manager funds and 
Select funds 

Interest income on client 
money

Description of risks, including 
fraud risk factors

The AMCs are calculated by an 
independent third party, based on 
the net asset value of the funds 
and the published AMC rate.

Gross interest on client money is 
calculated by management based 
on the deposit balance and the rate 
agreed with the bank. 

As a result, a material 
misstatement of revenue could 
arise from fraudulently 
manipulating calculations or 
spreadsheet errors.

The above key audit matter applies only to the group. The parent 
company does not report revenue.

Impact of COVID-19 (Refer to page 24 (Strategic Report), 
page 59 (Governance Report) and page 67 (Report of the 
Audit Committee))
The outbreak of the novel coronavirus (known as COVID-19) in 
many countries is rapidly evolving and the socio-economic 
impact is unprecedented. It has been declared as a global 
pandemic and is having a major impact on economies and 
financial markets. The efficacy of government measures will 
materially influence the length of economic disruption, but it is 
probable there will be a recession in the United Kingdom.

In order to assess the impact of COVID-19 on the business, 
management have updated their risk assessment and prepared 
an analysis of the potential impact on the revenues, profits, cash 
flows, operations and liquidity position of the Group for at least 
12 months from date of signing and over the next three years. 
The analysis and related assumptions have been used by 
management in its assessment of the Group’s going concern 
and viability. 

The most significant impact to the financial statements has 
been in relation to the impairment assessment of the carrying 
value of the parent company’s investment in the subsidiaries. 

Management has also modelled possible downside scenarios to 
its base case forecast. As at the balance sheet date the group’s 
cash balance is £235.9m and the group also has access to an 
undrawn £75.0m revolving credit facility. Having considered 
these models, together with an assessment of planned and 
possible mitigating actions, management has concluded that 
the Group remains a going concern and there is no material 
uncertainty in respect of this conclusion.

How our audit addressed the key audit matter

Revenue streams calculated by management or a third party 
Annual management charges (‘AMCs’) relating to the Hargreaves 
Lansdown Multi-Manager funds and Select funds.
We agreed revenue samples through to cash received evidenced by 
bank statements, recalculated the management fees, and tested a 
control operating at the firm which independently verifies the 
fund’s net asset values provided by the independent third party. 
We noted differences that, in our view, were trivial and required no 
further investigation.

Interest income on client money
On a sample basis, we manually recalculated the gross interest 
earned on client money based on records maintained by 
management and tested these records by agreeing a sample of 
deposits and interest rates to documentation received from the 
relevant bank. No exceptions were noted as part of our testing.

All revenue streams
As part of our testing described above, we performed procedures 
to determine that revenue was recognised accurately and traced to 
cash receipts. In addition, we tested a sample of journals impacting 
revenue posted to the general ledger based on our assessment of 
fraud risk. We understood the nature of these journals and agreed 
the appropriateness of the journal to supporting documentation. 
No exceptions were noted that were indicative of fraud or error.

We evaluated the Group’s updated risk assessment and analysis 
and considered whether it addresses the relevant threats posed by 
COVID-19. We also evaluated management’s assessment and 
corroborated evidence of the operational impacts, considering 
their consistency with other available information and our 
understanding of the business.

We assessed the disclosures presented in the Annual Report in 
relation to COVID-19 by reading the other information, including the 
Principal risks and the Viability statement set out in the Strategic 
Report, and assessing its consistency with the financial statements 
and the evidence we obtained in our audit.

In respect of going concern, we assessed the Directors’ going 
concern analysis in light of COVID-19 and obtained evidence to 
support the key assumptions used in preparing the going concern 
model, including assessing headroom within the base and downside 
case scenarios. We challenged the key assumptions used in 
preparing the analysis.

We obtained external confirmations of the cash balances held 
within the group as well as the revolving credit facility. 

Our conclusions relating to going concern and other information 
are set out in the ‘Going Concern’ and ‘Reporting on other 
information’ sections of our report, respectively, below.

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TO THE MEMBERS OF HARGREAVES LANSDOWN PLC

We determined that there were no key audit matters applicable to the parent company to communicate in our report.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a 
whole, taking into account the structure of the group and the parent company, the accounting processes and controls, and the industry in 
which they operate.

The group is structured as one segment, comprising 19 separate reporting units. There were 6 trading subsidiaries during the year, 
including the entity FundsLibrary Limited which was sold during the year. We considered two subsidiaries to be financially significant 
reporting units and on which we performed an audit of their complete financial information. Together these two financially significant 
reporting units represent 89.0% of the group’s profit before tax. An entity was considered to be financially significant if it contributed more 
than 15% of consolidated profit before tax. Specific audit procedures were also performed over consolidation adjustments, balances that 
could be tested at a group level which included intangible assets, staff costs, cash and cash equivalents, term deposits and material 
movements through the consolidated statement of changes in equity. All of the audit work was performed by the group engagement 
team in the UK as all books and records were available at one location.

The parent company is a holding company with investments in subsidiaries in the Hargreaves Lansdown plc group. It does not trade 
outside of the group. The only material income it received during the year was dividend income received from its subsidiaries.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and in aggregate on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Overall materiality

£18.9 million (2019: £15.2 million).

£10.7 million (2019: £9.9 million).

How we determined it

5% of profit before tax.

5% of profit before tax.

Rationale for 
benchmark applied

As the Group is profit orientated, we have 
calculated materiality with reference to profit 
before tax.

As the parent company is profit orientated, 
we have calculated materiality with 
reference to profit before tax.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of 
materiality allocated across components was between £4.2 million and £17.0 million. Certain components were audited to a local statutory 
audit materiality that was also less than our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £945,000 (Group 
audit) (2019: £760,000) and £533,000 (Parent company audit) (2019: £495,000) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

We are required to report if we have anything material to add or draw attention to in 
respect of the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting 
in preparing the financial statements and the directors’ identification of any 
material uncertainties to the group’s and the parent company’s ability to continue 
as a going concern over a period of at least twelve months from the date of 
approval of the financial statements.

We are required to report if the directors’ statement relating to Going Concern in 
accordance with Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge 
obtained in the audit.

Outcome

We have nothing material to add or to draw 
attention to.

However, because not all future events or conditions 
can be predicted, this statement is not a guarantee 
as to the group’s and parent company’s ability to 
continue as a going concern. 

We have nothing to report.

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Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form 
of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise 
appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform 
procedures to conclude whether there is a material misstatement of the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we 
are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the Strategic Report and Directors’ report, we also considered whether the disclosures required by the UK Companies Act 
2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), ISAs 
(UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described 
below (required by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
report for the year ended 30 June 2020 is consistent with the financial statements and has been prepared in accordance with applicable 
legal requirements (CA06).

In light of the knowledge and understanding of the group and parent company and their environment obtained in the course of the 
audit, we did not identify any material misstatements in the Strategic Report and Directors’ report. (CA06)

The directors’ assessment of the prospects of the group and of the principal risks that would threaten the solvency or liquidity of 
the group
We have nothing material to add or draw attention to regarding:

•  The directors’ confirmation on page 25 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the group, including those that would threaten its business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

•  The directors’ explanation on page 112 of the Annual Report as to how they have assessed the prospects of the group, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a 
reasonable expectation that the group will be able to continue in operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of the 
principal risks facing the group and statement in relation to the longer-term viability of the group. Our review was substantially less in 
scope than an audit and only consisted of making inquiries and considering the directors’ process supporting their statements; 
checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the “Code”); and 
considering whether the statements are consistent with the knowledge and understanding of the group and parent company and their 
environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when: 

•  The statement given by the directors, on page 116, that they consider the Annual Report taken as a whole to be fair, balanced and 

understandable, and provides the information necessary for the members to assess the group’s and parent company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the group and parent company obtained 
in the course of performing our audit.

•  The section of the Annual Report on page 67 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee.

•  The directors’ statement relating to the parent company’s compliance with the Code does not properly disclose a departure from a 

relevant provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

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TO THE MEMBERS OF HARGREAVES LANSDOWN PLC

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ responsibilities set out on page 116, the directors are responsible for the preparation 
of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The 
directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level 
of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the parent company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 

the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the audit committee, we were appointed by the members on 25 October 2013 to audit the financial 
statements for the year ended 30 June 2014 and subsequent financial periods. The period of total uninterrupted engagement is 7 years, 
covering the years ended 30 June 2014 to 30 June 2020.

Alex Bertolotti (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London

6 August 2020

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SECTION 1: RESULTS FOR THE YEAR
CONSOLIDATED INCOME STATEMENT
for the year ended 30 June 2020

Revenue
Fair value gains on derivatives
Operating costs
Operating profit
Finance income
Finance costs
Other gains
Profit before tax
Tax
Profit for the financial year
Attributable to:
Owners of the parent
Non-controlling interest

Earnings per share
Basic earnings per share (pence)
Diluted earnings per share (pence)

Underlying basic earnings per share (pence)
Underlying diluted earnings per share (pence)

The results relate entirely to continuing operations.

Note

1.1

1.3

1.6

1.7

4.1

1.8

1.9

1.9

1.9

1.9

Year ended
30 June 2020
£m
550.9
1.7
(214.9)
337.7
2.8
(1.0)
38.8
378.3
(65.1)
313.2

313.1
0.1
313.2

66.1
65.9

57.9
57.8

Year ended 
30 June 2019
£m
480.5
2.2
(179.4)
303.3
2.8
(0.3)
–
305.8
(58.2)
247.6

247.4
0.2
247.6

52.1
52.0

52.1
52.0

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
for the year ended 30 June 2020

Profit for the financial year
Total comprehensive income for the financial year
Attributable to:
Owners of the parent
Non-controlling interest

The results relate entirely to continuing operations.

Year ended
30 June 2020
£m
313.2
313.2

313.1
0.1
313.2

Year ended 
30 June 2019
£m
247.6
247.6

247.4
0.2
247.6

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NOTES TO THE GROUP FINANCIAL STATEMENTS
INCOME STATEMENT

1.1 Revenue

Revenue represents fees receivable from financial services provided to clients, net interest income on client money and management fees 
charged to clients. It relates to services provided in the UK and is stated net of value added tax.

Revenue is measured at the fair value of the consideration received or receivable, and represents amounts receivable for services 
provided in the normal course of business, net of commission payable, discounts, VAT and other sales-related taxes.

Recurring
Recurring revenue is the largest source of income for the Group encompassing: platform fees, fund management fees, interest on 
client money, ongoing adviser charges and renewal commission.

Platform fees are received for the provision of custody and administration of products on the HL platform and are charged monthly in 
arrears for the service provided in the period, recognised on an accruals basis as they fall due. The consideration due is based on the 
value of clients’ underlying assets under administration. 

Fund management fees are calculated as a proportion of the net asset value of the funds under management in each of the HL 
Multi-Manager and Select funds for the management services provided by the Group’s fund management subsidiary. They are charged 
monthly in arrears and are recognised on an accruals basis in the period during which the service is provided.

Interest earned on client money is the net interest margin earned on money held within Group products by clients and is accrued on a 
time basis, based on the client money balances under administration and by reference to the effective interest rate applicable.

Renewal commission is earned on third-party agreements entered into by clients, as a result of advice provided to them and is 
recognised on an accruals basis as it becomes due and payable to the Group.

Ongoing adviser charges are levied monthly in arrears for the period during which the service is provided and are calculated as a 
percentage of the assets under management within the Group’s portfolio management service. 

The portfolio management service is provided to clients who prefer a managed service. This service encompasses the HL platform 
custody and administration, fund management and ongoing advice services. All revenue streams are as described above. Additionally 
initial advice charges are levied on taking the product up or on any advised deposit into the product, as described in transactional 
revenue below. Each stream is separately charged in relation to the product. Each stream can also be taken by HL clients who do not use 
the portfolio management service, either as separate services or in any combination as required.

Although most recurring revenue is based on the value of underlying benefits, these are not considered to constitute variable income in 
which significant judgement or estimation is involved. The calculations are based on short timelines or point in time calculations that 
represent the end of a quantifiable period, in accordance with the contract. These are charged to and paid by the client on the same 
value, constituting the transaction price for the specified period. At any time during the period a client may choose to remove their 
assets from a service and no further revenue is received.

All obligations to the customer are satisfied at the end of the period in which the service is provided for recurring revenue, with payment 
being due immediately, 

Transactional
Transactional revenue is mainly comprised of fees on stockbroking transactions and initial adviser charges. The price is determined in 
relation to the specific transaction type and are frequently flat fees or based on a charge over assets. There is no variable consideration 
in relation to transactional revenue.

The Group earns fees on stockbroking transactions entered into on behalf of clients. The fee earned is recorded in the accounts on the 
date of the transaction, being the date on which services are provided to clients and the Group becomes entitled to the income.

Initial adviser charges are made to clients for providing advice to clients on specific financial matters or in relation to amounts deposited 
into the portfolio management service. This can take the form of ad-hoc advice on a specific pool of assets or initial advice about taking 
managed services. Transaction price is determined at the point advice is accepted based on the final value of assets that are being 
advised upon. Revenue is recognised at the point at which acceptance of the advice is made by the client and payment is taken on the 
implementation of advice. The average time between acceptance and implementation is 30 days, if advice is not accepted then no 
charge will be taken. If the client is advised to take a managed service, ongoing adviser charges are levied separately.

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Other
Other revenue is made up entirely of the provision of funds data services and research to external parties through Funds Library. Billing 
is either carried out in advance or in arrears with transactional amounts determined in advance and agreed in line with the contract for 
services. For those amounts billed in advance, the income is deferred over the contract period. Those amounts billed in arrears are 
accrued for over the performance period of the contract, in line with the estimated usage of services.

Timing and significant judgements made in relation to revenue.

As at year end, the Group has discharged all of its obligations in relation to contracts with customers, other than in relation to those 
services that are billed in advance or arrears. These amounts are not material and where an obligation still exists at year end and the 
payment exceeds the services rendered a contract liability is recognised, as deferred income in trade payables and spread across the 
period of the transaction evenly. At the end of the period the longest period of liability in relation to deferred income is 3 months.

None of the revenue streams contain financing components.

There are no significant judgements made in relation to the timing or determination of transaction price of any revenue streams.

Recurring Revenue
Platform Fees
Fund Management Fees
Ongoing Adviser Fees
Interest earned on client money
Renewal commission
Transactional Revenue
Fees on stockbroking transactions
Initial adviser charges
Other transactional income
Other Revenue
Other revenue
Total Revenue

1.2 Segmental reporting

Year ended 
30 June 2020 
£m

Year ended 
30 June 2019 
£m

234.4
63.6
10.2
91.2
4.9

127.3
8.6
4.2

6.5
550.9

228.2
68.3
11.5
73.5
5.8

67.1
9.1
8.1

8.9
480.5

Under IFRS 8, operating segments are required to be determined based upon the Group’s internal organisation and management 
structure and the primary way in which the Chief Operating Decision Maker (CODM) is provided with financial information. In the case of 
the Group, the CODM is considered to be the Executive Committee.

It is the view of the Board and of the Executive Committee that there is only one segment, being the Group – a direct-to-investor 
investment service administering investments in ISA, SIPP, Fund and Share accounts and Active Savings, providing services for individuals 
and corporates. It is considered that segmental reporting does not provide a clearer or more accurate view of the reporting within the 
Group. Given that only one segment exists, no additional information is presented in relation to it, as it is disclosed throughout these 
financial statements.

The Group does not rely on any individual customer and so no additional customer information is reported.

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NOTES TO THE GROUP FINANCIAL STATEMENTS
INCOME STATEMENT

1.3 Operating costs

Operating costs
Operating costs represent those arising as a result of our operations and include depreciation and amortisation. All amounts are 
recognised on an accruals basis.

Leasing
Leases that are considered short-term or low value under IFRS 16 are charged to the income statement on a straight-line basis over 
the term of the relevant lease. Benefits received and receivable as an incentive to enter into a lease are also spread on a straight-line 
basis over the lease term. This is in contrast to the prior year, where all leases were classified as operating leases – see section 5.1 
for further details. 

Marketing and distribution costs
Marketing and distribution costs include the advertising and marketing costs, as well as the cost of providing statements and 
information to clients.

Operating profit has been arrived at after charging:

Depreciation of owned plant and equipment and rights of use assets (note 2.3)
Amortisation of other intangible assets
Marketing costs
Operating lease rentals payable – property
Office running costs – excluding operating lease rents payable
FSCS costs
Other operating costs
Staff costs (note 1.5)
Operating costs

1.4 Auditors’ remuneration

The analysis of auditors’ remuneration is as follows: 

Audit fees
Fees payable to the Company’s auditors for the statutory audit of the Company’s 
annual financial statements
Fees payable to the Company’s auditors and its associates for the audits of the 
Company’s subsidiaries
Audit related assurance services

Year ended
30 June 2020
£m
8.4
5.2
23.9
0.1
4.3
13.7
58.1
101.2
214.9

Year ended
30 June 2019
£m
5.4
4.6
12.7
3.4
3.4
6.8
45.9
97.2
179.4

Year ended
30 June 2020
£m

Year ended
30 June 2019
£m

–

0.2
0.2
0.4

–

0.1
0.3
0.4

Audit fees for the year for the Company are below £50,000 and due to rounding are not shown in full in the above table. 

Audit and related services provided by the auditor are discussed further in the Audit Committee Report on page 70.

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1.5 Staff costs

Staff costs represent amounts paid to employees and NEDs in respect of services provided in the year including wages and salaries, 
share-based payment expenses, bonuses, payments to a defined contribution retirement benefit scheme and related social security 
costs. Amounts are recognised on an accruals basis as the services are provided.

The Group aims to attract, motivate and retain high calibre employees by rewarding them with competitive salaries and benefit 
packages, which may be linked to the creation of long-term shareholder value. Salary ranges are established by reference to those 
prevailing in the employment market generally for employees of comparable status, responsibility and skills. All employees are eligible to 
be considered for an annual discretionary bonus. In addition to cash bonuses, the Group operates various share-based remuneration 
schemes as described in note 1.10. Other pension costs relate wholly to defined contribution schemes.

The average monthly number of employees of the Group  
(including Executive Directors) was:
Operating and support functions
Administrative functions

Their aggregate remuneration comprised:
Wages and salaries
Social security costs
Share-based payment expenses
Other pension costs
Total costs paid for staffing
Capitalised in the year
Staff costs

Year ended
30 June 2020
No.

Year ended
30 June 2019
No.

1,175
424
1,599

£m

84.9
6.8 
3.6
10.0
105.3 
(4.1)
101.2

1,163
411
1,574

£m

79.8 
8.5 
3.8
9.7
101.8 
(4.6)
97.2

The staff costs of £105.3 million (2019: £101.8 million) include costs capitalised under intangible assets. In total, £3.4 million of wages 
and salaries (2019: £3.8 million), social security costs of £0.4 million (2019: £0.5 million) and pension costs of £0.3 million; (2019: £0.3 million) 
were capitalised. See note 2.2 for further detail of the amounts capitalised.

1.6 Finance income

Interest income is accrued on a time basis by reference to the principal balance and the effective interest rate applicable for the office 
bank accounts..

Interest on bank deposits

Year ended
30 June 2020
£m
2.8

Year ended
30 June 2019
£m
2.8

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SECTION 1: RESULTS FOR THE YEAR
NOTES TO THE GROUP FINANCIAL STATEMENTS
INCOME STATEMENT

1.7 Finance costs

Commitment fees
Interest incurred on lease payables
Finance costs

Year ended
30 June 2020
£m
0.3
0.7
1.0

Year ended
30 June 2019
£m
0.3
–
0.3

The finance costs relate to the commitment fees paid in respect of a revolving credit facility taken up in the prior year. The facility allows the 
Group to draw up to £75 million (2019: £75 million) and is undrawn as at 30 June 2020. The facility incurs interest charges, consisting of a 
margin of 0.85% plus LIBOR per annum when drawn.

Interest incurred on lease payables is in relation to the right-of-use assets arising due to the leases of the Group accounted for under 
IFRS16 and the incremental borrowing rate implied in the lease. The incremental borrowing rate for each lease is considered based on the 
relevant terms of the lease taking into account factors such as length of lease, the location and economic factors impacting the asset and 
the credit rating of the Group company entering into the lease. The rates range between 2.5% and 4.4%, with a weighted average 
incremental borrowing rate of 2.8%.

1.8 Tax

Taxation
The tax expense represents the sum of the tax currently payable and deferred tax. The tax currently payable is based on taxable profit 
for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense 
that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The Group’s liability for 
current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in 
the financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the 
balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax 
assets are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition of 
goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects 
neither the tax profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, except 
where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future.

Deferred tax is calculated at the tax rates that are expected to apply in the year when the liability is settled or the asset is realised. 
Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in 
which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when there is a legally enforceable 
right to set off current tax assets against current tax liabilities and when they relate to income taxes levied by the same taxation 
authority and the Group intends to settle its current tax assets and liabilities on a net basis.

130

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Current tax: on profits for the year
Current tax: adjustments in respect of prior years
Deferred tax (note 2.8)
Deferred tax: adjustments in respect of prior years (note 2.8)

Year ended
30 June 2020
£m
64.9
0.3
0.4
(0.5)
65.1

Year ended
30 June 2019
£m
58.4
0.1
(0.2)
(0.1)
58.2

Corporation tax is calculated at 19% of the estimated assessable profit for the year to 30 June 2020 (2019: 19%).

In addition to the amount charged to the consolidated income statement, certain tax amounts have been charged or (credited) directly 
to equity as follows:

Deferred tax relating to share-based payments
Current tax relating to share-based payments

Year ended
30 June 2020
£m
0.7
(0.9)
(0.2)

Year ended
30 June 2019
£m
0.6
(1.0)
(0.4)

Factors affecting tax charge for the year
It is expected that the ongoing effective tax rate will remain at a rate approximating to the standard UK corporation tax rate in the medium 
term, except for the impact of deferred tax arising from the timing of exercising of share options which is not under our control. Following 
the enactment of Finance Act 2020 the standard UK corporation tax rate will now remain at 19% rather than reducing to 17%. Accordingly, 
the Group’s profits for this accounting year are taxed at 19%. Deferred tax has been recognised at 19%, being the rate expected to be in 
force at the time of the reversal of the temporary difference. This is an increase from the rate of 17% used in the prior year. A deferred tax 
asset in respect of future share option deductions has been recognised based on the Company’s share price as at 30 June 2020. In the 
current year the Group qualified as very large, under the HMRC rules and is required to pay corporation tax quarterly in advance. As a result 
the Group has ended up with a current tax asset in relation to overpayment in the preceding period.

The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax
Tax at the standard UK corporation tax rate of 19.0% (2019: 19.0%)
Non-taxable income
Non-taxable gain on disposal of subsidiary
Items not allowable for tax
Adjustments in respect of prior years
Impact of the change in tax rate
Tax expense for the year
Effective tax rate

Year ended
30 June 2020
£m
378.3
71.9
–
(7.4)
0.7
0.1
(0.2)
65.1
17.2%

Year ended
30 June 2019
£m
305.8
58.1
(0.1)
–
–
–
0.2
58.2
19.0%

Factors affecting future tax charge
Any increase or decrease to the share price of Hargreaves Lansdown plc will impact the amount of tax deduction available in future years 
on the value of shares acquired by staff under share incentive schemes.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

131

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SECTION 1: RESULTS FOR THE YEAR
NOTES TO THE GROUP FINANCIAL STATEMENTS
INCOME STATEMENT

1.9 Earnings per share (EPS)

Basic earnings per share is calculated by dividing the profit attributable to equity holders of the Company by the weighted average number 
of ordinary shares in free issue during the year, including ordinary shares held in the Hargreaves Lansdown Employee Benefit Trust (HL 
EBT) and Hargreaves Lansdown SIP Trust (SIP) reserve which have vested unconditionally with employees.

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion 
of all potentially dilutive ordinary shares.

The weighted average number of anti-dilutive share options and awards excluded from the calculation of diluted earnings per share was nil 
at 30 June 2020 (2019: nil).

Earnings
Earnings for the purposes of basic and diluted EPS – net profit attributable to equity holders 
of parent company
Number of shares
Weighted average number of ordinary shares
Weighted average number of shares held by HL EBT and SIP
Weighted average number of shares held by HL EBT and SIP that have vested unconditionally 
with employees
Weighted average number of ordinary shares for the purposes of basic EPS
Weighted average number of dilutive share options held by HL EBT and SIP that have not vested 
unconditionally with employees
Weighted average number of ordinary shares for the purposes of diluted EPS

Earnings per share
Basic EPS
Diluted EPS
Underlying basic EPS1
Underlying diluted EPS1

Year ended
30 June 2020
£m

Year ended
30 June 2019
£m

313.1

247.4

474,318,625
(527,322)

474,318,625
(125,270)

44,555
473,835,858

382,065
474,575,420

989,475
474,825,333

1,189,428
475,764,848

Pence

66.1
65.9
57.9
57.8

Pence

52.1
52.0
52.1
52.0

1    Underlying earnings are defined as the net profit attributable to equity holders of the parent company allowing for deduction of one-off items. For the year ended 30 June 2020 

the one-off items deducted are the gains on disposal of Funds Library and the related costs.

132

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

1.10 Share-based payments

The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at 
fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. Share options are expensed on a straight-
line basis over the vesting period, based on management’s best estimate of awards vesting and adjusted for the impact of non-market-
based vesting conditions. Annual revisions are made to the estimate of awards vesting, based on non-market-based vesting conditions. 
The impact of the revision is recognised in the income statement such that the cumulative expense reflects the revised estimate, with 
a corresponding adjustment to reserves.

Fair value is measured by use of the Black-Scholes model. The expected life used in the model has been adjusted, based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

Any gains or losses on the sale of the Company’s own shares held by the EBT are credited or debited directly to the EBT reserve and are 
treated as non-distributable profits.

Equity-settled share option scheme
The Group seeks to facilitate equity ownership by employees, principally through schemes that encourage and assist the purchase 
of the Company’s shares.

The Group operates three share option and share award plans: the Employee Savings-Related Share Option Scheme (SAYE), 
the Hargreaves Lansdown plc Share Incentive Plan (SIP) and the Hargreaves Lansdown Company Share Option Scheme (the Executive 
Option Scheme).

Awards granted under the SAYE scheme vest over three or five years. Awards granted under the Employee Share Incentive Plan vest over 
a three-year period. Awards granted under the Executive Option Scheme range between vesting at grant date and a maximum of 10 years. 
Options are exercisable at a price equal to the market value of the Company’s shares on the date of grant. There are currently no 
performance conditions attached to any options granted under any of the schemes, with the exception of the Sustained Performance 
Plan (SPP) – an Executive Option Scheme, although options are forfeited (in most circumstances) if the employee leaves the Group before 
the options vest. Unless otherwise stated there have been no lapsed or forfeited options during the year.

Details of the share options and share awards outstanding during the year are as follows:

SAYE
Outstanding at beginning of the year
Granted during the year
Exercised during the year
Forfeited during the year
Outstanding at the end of the year
Exercisable at the end of the year
Executive Option Scheme
Outstanding at beginning of the year
Granted during the year
Exercised during the year
Lapsed during the year
Forfeited during the year
Outstanding at the end of the year
Exercisable at the end of the year
SIP
Outstanding at beginning of the year
Exercised during the year
Outstanding at the end of the year
Exercisable at the end of the year

Year ended 30 June 2020

Year ended 30 June 2019

Share options
No.

Weighted average 
exercise price
Pence

Share options
No.

Weighted average 
exercise price
Pence

891,943
472,607
(376,102)
(162,442)
826,006
38,015

1,838,711
137,104
(304,841)
(33,036)
(112,496)
1,525,442
425,224

34,885
–
34,885
34,885

1,191.4
1,163.0
998.5
1,315.5
1,238.6
992.8

759.6
–
655.3
1,329.0
1,150.6
674.9
902.7

23.5
23.5
23.5
23.5

856,927
263,238
(197,460)
(30,762)
891,943
24,057

2,524,947
194,277
(583,217)
–
(297,296)
1,838,711
230,354

37,235
(2,350)
34,885
34,885

1,093.2
1,384.0
1,044.2
1,048.0
1,191.4
1,067.6

957.3
–
1,116.2
–
1,239.3
759.6
642.2

23.5
23.5
23.5
23.5

The weighted average market share price at the date of exercise for options exercised during the year was 1,806.8 pence  
(2019: 2,037.4 pence).

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

133

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NOTES TO THE GROUP FINANCIAL STATEMENTS
INCOME STATEMENT

1.10 Share-based payments continued

The share options outstanding at the end of each year have exercise prices and expected remaining lives as follows:

Weighted average expected remaining life
0-1 years
1-2 years
2-3 years
3-4 years
4-5 years

Year ended 30 June 2020

Year ended 30 June 2019

Share options
No.

1,279,819
332,321
615,820
71,948
86,425
2,386,333

Weighted 
average options
 exercise price
Pence

927.9
952.0
891.1
0.0
0.0
860.1

Share options
No.

1,285,819
895,004
414,037
98,731
71,948
2,765,539

Weighted 
average options 
exercise price
Pence

865.0
1,021.2
1,046.3
0.0
0.0
889.3

The fair value at the date of grant of options awarded during the year ended 30 June 2020 and the year ended 30 June 2019 has been 
estimated by the Black-Scholes methodology and the principal assumptions required by the methodology were as follows:

Weighted average share price
Expected dividend yields
SAYE
Weighted average exercise price
Expected volatility
Risk-free rate
Expected life
Fair value
Executive scheme
Weighted average exercise price
Expected volatility
Risk-free rate
Expected life
Fair value

At 30 June
2020

1,764.9p
3.05%

1,163p
34%
0.12%
3 years
294.0p

0.00p
30%
0.37%
4.7 years
1,806.1p

At 30 June
2019

1,974.3p
1.81%

1,384.0p
28%
0.80%
3 years
814.9p

0.00p
30%
1.45%
4.6 years
2,046.0p

The expected volatility
The expected Hargreaves Lansdown plc share price volatility was determined by calculating the historical volatility of the Group’s share 
price since flotation in May 2007.

Prior to 15 May 2007, the Company’s shares were not listed on a stock exchange and therefore no readily available market price existed for 
the shares. Since 15 May 2007, a quoted market price has been available for the Company’s shares.

The Group recognised total expenses related to equity-settled share-based payment transactions as shown in note 1.5.

134

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SECTION 2: ASSETS AND LIABILITIES
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
as at 30 June 2020

ASSETS
Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Deferred tax assets

Current assets
Investments
Derivative financial instruments
Trade and other receivables
Cash and cash equivalents
Current tax assets

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Derivative financial instruments
Current tax liabilities

Net current assets
Non-current liabilities
Provisions
Non-current liabilities
Non-current lease liabilities 
Total liabilities
Net assets
EQUITY
Share capital
Shares held by EBT reserve
EBT reserve
Retained earnings
Total equity, attributable to the owners of the parent
Non-controlling interest
Total equity

Note

At 30 June 2020
£m

At 30 June 2019
£m

2.1

2.2

2.3

2.8

2.4

2.5

2.6

2.7

2.9

2.5

2.10

2.9

2.11

3.1

3.1

1.3
28.0
33.2
3.1
65.6

0.6
0.1
973.2
235.9
0.7
1,210.5
1,276.1

696.7
0.1
–
696.8
513.7

0.8
1.0
19.9
718.5
557.6

1.9
(6.3)
(1.9)
564.6
558.3
(0.7)
557.6

1.3
23.0
16.0
3.8
44.1

1.1
0.1
748.6
179.3
–
929.1
973.2

485.7
–
27.5
513.2
415.9

0.7
–
–
513.9
459.3

1.9
(3.4)
1.5
457.9
457.9
1.4
459.3

The consolidated financial statements on pages 125 to 158 were approved by the Board and authorised for issue on 6 August 2020 and 
signed on its behalf by:

Philip Johnson
Chief Financial Officer

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135

GovernanceOther informationFinancial statementsStrategic report 
2.1 Goodwill

Goodwill arising on consolidation represents the excess of the cost of acquisition over the Group’s interest in the fair value of the 
identifiable assets and liabilities of a subsidiary at the date of acquisition. Goodwill is initially recognised as an asset at cost and is 
subsequently measured at cost less any accumulated impairment losses. For the purpose of impairment testing, goodwill acquired 
in a business combination is allocated to the cash-generating unit expected to benefit from the synergies of the combination.

Cash-generating units to which goodwill has been allocated are reviewed for impairment at least annually as a matter of course, and 
whenever an event or change in circumstances occurs which indicates potential impairment. The carrying value of goodwill is compared 
to the recoverable amount, which is the higher of value in use and the fair value less costs of disposal. Any impairment is recognised 
immediately in profit or loss and is not subsequently reversed.

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

Cost – at beginning and end of year
Accumulated impairment losses
At beginning and end of year
Carrying amount – at end of year

Year ended
30 June 2020
£m
1.5

Year ended
30 June 2019
£m
1.5

0.2
1.3

0.2
1.3

The net carrying value of goodwill relates entirely to the acquisition of Hargreaves Lansdown Pensions Direct Limited (HLPD) now named 
Hargreaves Lansdown Advisory Services Limited (HLAS).

The Group has prepared financial forecasts for the business for the period to June 2023 that show the Group as a whole and HLAS, 
will remain profitable and cash generative. HLAS made a small loss in the financial year, but has a net asset position as at 30 June 2020. 
As a result there are no significant indicators that goodwill is impaired.

136

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SECTION 2: ASSETS AND LIABILITIESNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITION2.2 Other intangible assets

Other intangible assets comprise customer lists, computer software and the Group’s key operating system, which are stated at cost 
less amortisation and any recognised impairment loss. Amortisation is provided, where material, on all intangible assets excluding 
goodwill at rates calculated to write off the cost or valuation, less estimated residual value, of each asset evenly using a straight-line 
method over its estimated useful life as follows:

Customer list – eight years
The customer list relates to acquired books of business and does not include internally generated client lists. The carrying value of the 
assets is reviewed for impairment at least every 12 months, or when events or changes in circumstances indicate that the carrying value 
may not be recoverable.

Computer software – over three to eight years
Computer software relates to purchases of licences and software, in line with the requirements of IAS 38. The carrying values of 
computer software are reviewed for impairment when events or changes in circumstances indicate that the carrying value may not 
be recoverable. The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales 
proceeds and the carrying amount of the asset and is recognised in the consolidated income statement.

Internally developed software – eight years
IT development costs are capitalised only to the extent that they have led to the creation of enduring assets, which deliver benefits at 
least as great as the amount capitalised and in accordance with the recognition criteria of IAS 38 intangible assets.

When assessing projects for capitalisation we apply IAS 38’s recognition and measurement criteria for internally generated intangible 
assets to development expenditure that is both propositional in nature (as opposed to regulatory or administrative), and which is, or is 
expected to be, material over the life of the project.

Development work has been undertaken in-house by IT staff and management to enhance the key operating system. The key 
operating system is fundamental to the operation of the platform, which holds client assets, enabling revenue to be earned.

In-house development work has also been undertaken in Hargreaves Lansdown Savings Limited to develop a digital cash savings 
product. Development commenced in the year to 30 June 2016. The Group launched the service in December 2018 to a limited number 
of clients and is committed to providing the financial resources required to see it through to expected profitability, having since grown 
the number of clients to approximately 28,000.

Costs relating to an asset that is not yet fully available for use by the business, are classified as internally developed software and are 
reviewed for impairment at least annually. No issues have been noted in the current year. In accordance with the provisions of IAS 38 the 
costs are capitalised as an intangible asset and subsequently amortised over the estimated useful life of the systems of eight years, 
starting from the date at which the assets are put into use.

Impairment of intangible assets excluding goodwill
At the end of each reporting period, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. If any indication exists, the recoverable amount of the asset 
is estimated in order to determine the extent of the loss. Where the asset does not generate cash flows, independent from other 
assets, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs. Recoverable amount is 
the higher of fair value, less costs to sell, and value in use.

If the recoverable amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its 
recoverable amount and an impairment loss is recognised as an expense immediately.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

137

GovernanceOther informationFinancial statementsStrategic report2.2 Other intangible assets continued

Cost
At 1 July 2018
Additions
At 30 June 2019
Additions
At 30 June 2020
Accumulated amortisation
At 1 July 2018
Charge
At 30 June 2019
Charge
At 30 June 2020
Carrying amount
At 30 June 2020
At 30 June 2019
At 1 July 2018

Customer
list
£m

Computer
software
£m

Internally 
developed
software
£m

1.0
2.8
3.8
0.8
4.6

0.2
0.1
0.3
0.5
0.8

3.8
3.5
0.8

13.8
3.6
17.4
0.7
18.1

9.0
2.6
11.6
2.3
13.9

4.2
5.8
4.8

14.6
3.1
17.7
8.7
26.4

2.1
1.9
4.0
2.4
6.4

20.0
13.7
12.5

Total
£m

29.4
9.5
38.9
10.2
49.1

11.3
4.6
15.9
5.2
21.1

28.0
23.0
18.1

The amortisation charge above is included in other operating costs in the income statement.

The customer lists are a separately acquired intangible asset and do not include any internally generated element. The remaining 
amortisation period for these assets is six to eight years.

Computer software includes externally acquired licences and internally generated system improvements. 

Commitments in respect of intangible assets are shown in note 5.3.

2.3 Property, plant and equipment

Property, plant and equipment are stated at cost less accumulated depreciation and any recognised impairment loss. Cost includes 
the original purchase price of the asset and the costs attributable to bringing the asset to working condition for its intended use.

Property, plant and equipment now includes both owned and leased assets. Owned assets are measured initially at cost and 
subsequently at cost less accumulated depreciation. Leased, or right-of-use, assets are measured initially at the present value of 
all future lease payments, less any prepaid or accrued rent or incentives and any expected dilapidation cost being the initial value. 
Subsequently, leased assets are measured at initial value less accumulated depreciation. 

Depreciation is charged based on the estimates of useful economic lives and expected residual values, which are reviewed annually, for 
all plant and equipment, except for leased assets which are depreciated on a straight-line basis over their economic lives. Management 
determines the useful lives and residual values for assets when they are acquired, based on experience with similar assets and taking 
into account other relevant factors, such as any expected changes in technology. The charge is calculated to write off the cost or 
valuation, less estimated residual value, of each asset evenly using a straight-line method over its estimated useful life as follows:

Computer hardware – over three to ten years.
Office equipment (includes fixtures and leasehold improvements) – over three to ten years.
Right-of-use assets – over the term of the associated lease.

The carrying values of plant and equipment are reviewed for impairment when events or changes in circumstances indicate that the 
carrying value may not be recoverable. The gain or loss arising on the disposal or retirement of an asset is determined as the difference 
between the sales proceeds and the carrying amount of the asset and is recognised in the income statement.

138

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SECTION 2: ASSETS AND LIABILITIESNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITIONProperty, plant and equipment

Cost
At 1 July 2018
Additions
At 30 June 2019
Additions
Assets recognised on initial implementation of IFRS 16
Disposals
At 30 June 2020
Accumulated depreciation
At 1 July 2018
Charge
At 30 June 2019
Charge
Disposal
At 30 June 2020
Carrying amount
At 30 June 2020
At 30 June 2019
At 1 July 2018

Leases recognised in property, plant and equipment

Right-of-use assets (see note 5.1)
Buildings 

Leases expenses recognised in the consolidated income statement

Depreciation charge on right-of-use assets
Buildings
Lease expense recognised in finance costs

Right-of-use 
assets
£m

Computer
hardware
£m

Office
equipment
£m

–
–
–
–
20.8
(0.6)
20.2

–
–
–
2.9
–
2.9

17.3
–
–

29.3
6.7
36.0
5.1
–
(1.2)
39.9

20.7
4.1
24.8
4.4
(1.2)
28.0

11.9
11.2
8.6

10.4
0.9
11.3
0.3
–
–
11.6

5.2
1.3
6.5
1.1
–
7.6

4.0
4.8
5.2

Note

1.3

1.7

Total
£m

39.7
7.6
47.3
5.4
20.8
(1.8)
71.7

25.9
5.4
31.3
8.4
(1.2)
38.5

33.2
16.0
13.8

Year ended
30 June 2020
£m

17.3

Year ended
30 June 2020
£m

2.9
0.7

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2.4 Investments

Investments are recognised in the Group’s statement of financial position, on trade date, when the Group becomes party to the 
contractual provisions of an instrument and are initially measured at fair value.

Investments by default are designated as being held at fair value through profit or loss and are subsequently measured at fair value. Fair 
value being the quoted market price of the listed investment, with any gain or loss reported within the income statement. An 
investment is classified in this category if it is held principally for the purpose of selling in the short-term mandatorily, in accordance with 
IFRS 9.

The Group derecognises financial assets only when the contractual rights to the cash flows, or substantially all of the risks and rewards 
of ownership from the asset are transferred or expire. On derecognition of a financial asset in its entirety, the difference between the 
asset’s carrying amount and the sum of the consideration received and receivable is recognised in profit or loss.

At beginning of year
Purchases
Disposals
At end of year
Comprising:
Current asset investment – UK listed securities valued at quoted market price

Year ended
30 June 2020
£m
1.1
– 
(0.5)
0.6

Year ended
30 June 2019
£m
1.5
– 
(0.4)
1.1

0.6

1.1

£0.6 million (2019: £1.1 million) of investments are classified as held at fair value through profit and loss, being deal-related short-term 
investments.

2.5 Derivative financial instruments

The Group enters into short-term derivative financial instruments as a result of the currency service and overseas trading services 
offered to its clients. Derivatives are initially recognised at fair value at the date a derivative contract is entered into, and are 
subsequently remeasured to their fair value at the end of each reporting period, if applicable. The resulting gain or loss is recognised 
immediately in the income statement.

A derivative with a positive fair value is recognised as a financial asset whereas a derivative with a negative fair value is recognised as a 
financial liability. Derivatives are not offset in the financial statements unless the Group has both legal right and intention to offset.

Assets
Liabilities

Year ended
30 June 2020
£m
0.1 
 0.1 

Year ended
30 June 2019
£m
0.1
–

Derivative contracts are short-term counterparty positions between the Group, its clients and third parties in the market. As a result there 
are derivative liabilities and derivative assets presented in the statement of financial position in respect of open positions at year end.

All derivative positions are recognised as current assets or liabilities.

£1.7 million (2019: £2.2 million) of gains have been made, on a net basis, as a result of the fair value movements on derivatives in the year.

140

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SECTION 2: ASSETS AND LIABILITIESNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITION 
 
 
2.6 Trade and other receivables

Financial assets are recognised in the Group’s statement of financial position when the Group becomes a party to the contractual 
provisions of the instrument and are initially measured at fair value.

Trade and other receivables
Trade and other receivables are subsequently measured at amortised cost using the effective interest method less any expected credit 
losses. The financial assets are held in order to collect the contractual cash flows and those cash flows are payments of interest and 
principal only. The Group recognises Expected Credit Losses (ECLs) relating to trade receivables in line with the simplified approach per 
IFRS 9 and calculated based on the historic information available from the preceding years alongside factors impacting the individual 
debtors, economic conditions and forecast expectations. Impairment losses are recognised immediately in the Income Statement.

Term deposits
Term deposits comprise cash deposits held by UK licensed banks for a period of greater than three months, over which there is no recall 
during the term of the deposit. The amounts are measured at amortised cost using the effective interest method in line with IFRS 9.

Accrued income
Accrued income relates to balances for which the Group has provided services, but balances are billed in arrears and as such are not yet 
due. The amount relates to fund management fees, interest on deposits and services direct to clients. The revenue is recognised evenly 
over the period during which services are provided, with initial recognition occurring at commencement of the agreement period.

Financial assets:
Trade receivables
Term deposits
Accrued income
Other receivables

Non-financial assets:
Prepayments

Year ended
30 June 2020
£m

Year ended
30 June 2019
£m

663.8
230.0
64.6
2.6
961.0

12.2
973.2

461.4
215.0
59.1
4.5
740.0

8.6
748.6

In accordance with market practice, certain balances with clients, Stock Exchange member firms and other counterparties totalling 
£642.0 million (2019: £429.3 million) are included in trade receivables. These balances are presented net where there is a legal right of 
offset and the ability and intention to settle net. The gross amount of trade receivables is £865.8 million (2019: £524.8 million) and the gross 
amount offset in the statement of financial position with trade payables is £223.8 million (2019: £95.5 million). Other than counterparty 
balances, trade receivables primarily consist of fees and amounts owed by clients and renewal commission owed by fund management 
groups. There are no balances where there is a legal right of offset but not a right of offset in accordance with accounting standards, and 
no collateral has been posted for the balances that have been offset.

Given the short-term nature of the Group’s receivables and the expectation of the Group in relation to its counterparties, there has been 
no material expected credit loss recognised in the period – see note 5.7 for further details.

The Group does not have any contract assets in respect of its revenue contracts with customers (2019: nil).

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

141

GovernanceOther informationFinancial statementsStrategic report2.7 Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and demand deposits that are readily convertible to a known amount of cash, 
subject to insignificant changes in value and are considered to be holdings of less than three months or those over which the Group 
has an immediate right of recall. The carrying amount of these assets is approximately equal to their fair value.

Deposits held by the Group on unbreakable terms greater than three months are classified as receivables.

Cash and cash equivalents:
Group cash and cash equivalent balances
Restricted cash – balances held by HL EBT

Year ended
30 June 2020
£m

Year ended
30 June 2019
£m

232.8
3.1
235.9

179.0
0.3
179.3

At 30 June 2020, segregated deposit amounts held by the Group on behalf of clients in accordance with the client money rules of the 
Financial Conduct Authority amounted to £7,506 million (2019: £5,398 million). In addition, there were pension trust and currency service 
cash accounts held on behalf of clients not governed by the client money rules of £6,254 million (2019: £5,424 million). The client retains the 
beneficial interest in both these deposits and cash accounts, and accordingly, they are not included in the statement of financial position of 
the Group. 

Restricted cash balances relate to the balances held within the HL Employee Benefit Trust. These are strictly held for the purpose of 
purchasing shares to satisfy options under the Group’s share option schemes.

.

2.8 Deferred tax assets

Deferred tax assets arise because of temporary differences only. The following are the major deferred tax assets recognised and 
movements thereon during the current and prior reporting years. Deferred tax has been recognised at 19%, being the rate expected to be 
in force at the time of the reversal of the temporary difference.

At 1 July 2018
Credit to income
Charge to equity
At 30 June 2019
Credit / (charge) to income
Credit / (charge) to equity
At 30 June 2020
Deferred tax expected to be recovered or settled:
Within 1 year after reporting date
>1 year after reporting date

Fixed asset 
tax relief
£m
0.1
0.2
–
0.3
(0.2)
–
0.1

0.1
–
0.1

Share-based
payments
£m
3.8
0.1
(0.6)
3.3
0.3
(1.2)
2.4

1.4
1.0
2.4

Other deductible
temporary
differences
£m
0.2
–
–
0.2
(0.1)
0.5
0.6

0.5
0.1
0.6

Total
£m
4.1
0.3
(0.6)
3.8
–
(0.7)
3.1

2.0
1.1
3.1

142

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

SECTION 2: ASSETS AND LIABILITIESNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITION 
2.9 Trade and other payables

Financial liabilities are classified according to the substance of the contractual arrangements entered into.

Trade payables are measured at amortised cost using the effective interest method. In accordance with market practice, certain 
balances with clients, Stock Exchange member firms and other counterparties are included as creditors. 

Current elements of lease liabilities are included within other payables, being initially calculated in line with IFRS 16. On inception a lease 
liability is measured as the present value of future lease payments, discounted at the incremental borrowing rate implied within the 
lease. The future lease payments of the Group are fixed, except for those that relate to leases in a currency other than GBP, which may 
vary due to exchange rate movements. 

Financial liabilities
Trade payables
Current lease liabilities
Accruals
Other payables

Non-financial liabilities
Deferred income
Social security and other taxes

Non-current financial liabilities
Other payables

Year ended
30 June 2020
£m

Year ended
30 June 2019
£m

637.1
3.3
22.3
26.3
689.0

0.4
7.3
696.7

433.9
–
23.8
19.6
477.3

1.1
7.3
485.7

Year ended
30 June 2020
£m
1.0

Year ended
30 June 2019
£m

–

In accordance with market practice, certain balances with clients, Stock Exchange member firms and other counterparties totalling  
£634.8 million (2019: £425.6 million) are included in trade payables, similar to the treatment of trade receivables. As stated in note 2.6 above, 
where we have a legal right of offset and the ability and intention to settle net, trade payable balances have been presented net.

Other payables principally comprise amounts owed to staff as a bonus and rebates due to the regulated funds operated by the Group. 
Accruals and deferred income principally comprise amounts outstanding for trade purchases and receipts from clients, where cash is 
received in advance for certain services. The decrease in the current year is in relation to the sale of Funds Library, which was responsible 
for the majority of the deferred income balance. 

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

143

GovernanceOther informationFinancial statementsStrategic report 
2.10 Provisions

Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will be 
required to settle that obligation. Provisions are measured at the Directors’ best estimate of the expenditure required to settle the 
obligation at the end of the reporting period, and are discounted to present value where the effect is material.

Provisions are recognised for future committed property lease payments when the Group receives no benefit from the property 
through continuing usage and future receipts from any sub-letting arrangements are not in excess of the Group’s future 
committed payments.

Included within non-current liabilities – property costs
At 1 July 2018
Charged during the year
At 30 June 2019
Charged during the year
At 30 June 2020

£m

0.7
–
0.7
0.1
0.8

The provision on property-related costs represents the Group’s future committed lease payments on non-cancellable leases and other 
contractual obligations that arise on the surrendering of operating leases, in relation to the head office in Bristol. These property provisions 
are not expected to be fully utilised until 2026.

2.11 Long-term liabilities

Lease liabilities are included within current other payables and non-current lease liabilities, being initially calculated in line with IFRS 16. On 
inception a lease liability is measured as the present value of future lease payments, discounted at the incremental borrowing rate implied 
within the lease. The future lease payments of the Group are fixed, except for those that relate to leases in a currency other than GBP, 
which may vary due to exchange rate movements. 

Interest expense is incurred in relation to these leases, which is recognised as an expense in the period to which payment relates, on an 
accruals basis.

See note 5.1 for further details

Lease liabilities greater than 12 months

Year ended
30 June 2020
£m
19.9

144

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

SECTION 2: ASSETS AND LIABILITIESNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITION 
SECTION 3: EQUITY
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
for the year ended 30 June 2020

Attributable to the owners of the Parent

EBT
reserve
£m
6.2
–

Retained 
earnings
£m
399.4
247.4

At 1 July 2018
Total comprehensive income1
Employee Benefit Trust
Shares sold in the year
Shares acquired in the year
HL EBT share sale
Reserve transfer on exercise 
of share options
Employee share option scheme
Share-based payments expense
Current tax effect of share-based 
payments (note 1.8)
Deferred tax effect of share-based 
payments (note 1.8)
Dividend paid (note 3.2)
At 30 June 2019
Impact of change in accounting 
policy (note 5.1)
Revised balance as at 1 July 2019
Total comprehensive income1
Change to non-controlling interest
Employee Benefit Trust
Shares sold in the year
Shares acquired in the year
HL EBT share sale
Reserve transfer on exercise 
of share options
Employee share option scheme
Share-based payments expense
Current tax effect of share-based 
payments (note 1.8)
Deferred tax effect of share-based 
payments (note 1.8)
Dividend paid (note 3.2)
At 30 June 2020

Share 
capital
£m
1.9
–

–
–
–

–

–

–

–
–
1.9

_
1.9
–
–

–
–
–

–

–

–

–
–
1.9

Shares 
held by EBT
reserve
£m
(3.5)
–

15.1
(15.0)
–

–

–

–

–
–
(3.4)

_
(3.4)
–
–

11.9
(14.8)
–

–

–

–

–
–
(6.3)

1   Total comprehensive income includes profit after tax for the year and are the same figure.

–
–
(7.3)

2.6

–

–

–
–
1.5

_
1.5
–
–

–
–
(6.2)

2.8

–

–

–
–
(1.9)

Non- 
controlling 
interest
£m
1.2
0.2

–
–
–

–

–

–

–
–
1.4

–
1.4
0.1
(2.2)

–
–
–

–

–

–

Total
£m
404.0
247.4

15.1
(15.0)
(7.3)

–

3.8

1.0

(0.6)
(190.5)
457.9

(3.5)
454.4
313.1
–

11.9
(14.8)
(6.2)

–

3.6

0.9

Total
equity
£m
405.2
247.6

15.1
(15.0)
(7.3)

–

3.8

1.0

(0.6)
(190.5)
459.3

(3.5)
455.8
313.2
(2.2)

11.9
(14.8)
(6.2)

–

3.6

0.9

–
–
–

(2.6)

3.8

1.0

(0.6)
(190.5)
457.9

(3.5)
454.4
313.1
–

–
–
–

(2.8)

3.6

0.9

(1.3)
(203.3)
564.6

(1.3)
(203.3)
558.3

–
–
(0.7)

(1.3)
(203.3)
557.6

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

145

GovernanceOther informationFinancial statementsStrategic report3.1 Share capital

Authorised: 525,000,000 (2019: 525,000,000) ordinary shares of 0.4p each
Issued and fully paid: ordinary shares of 0.4p each

Issued and fully paid: number of ordinary shares of 0.4p each

Year ended 
30 June 2020
£m
2.1
1.9

Year ended 
30 June 2019
£m
2.1
1.9

Shares

Shares

474,318,625

474,318,625

The Company has one class of ordinary shares which carry no right to fixed income.

The shares held by the EBT reserve represents the cost of shares in Hargreaves Lansdown plc purchased in the market and held by the 
Hargreaves Lansdown EBT to satisfy options under the Group’s share option schemes.

The EBT reserve represents the cumulative gain on disposal of investments held by the HL EBT. The reserve is not distributable by the 
Company as the assets and liabilities of the EBT are subject to management by the Trustees in accordance with the EBT trust deed.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein.  
Non-controlling interests consist of the minority’s proportion of the net fair value of the assets and liabilities acquired at the date of the 
original business combination and the non-controlling interest’s change in equity since that date. The non-controlling interest represents 
a 7.5% shareholding in Hargreaves Lansdown Savings Limited, which is a subsidiary of the Company.

3.2 Dividends

Dividend recognition
Dividend distributions to the Company’s shareholders are recognised in the accounting period in which the dividends are declared and 
paid, or, if earlier, in the accounting period when the dividend is approved by the Company’s shareholders at the Annual General Meeting.

Amounts recognised as distributions to equity holders in the year:

2019 final dividend of 23.4p (2018 second interim dividend: 22.1p) per share
2019 special dividend of 8.3p (2018: 7.8p) per share
2020 interim dividend of 11.2p (2019: 10.3p) per share
Total dividends paid during the year

Year ended 
30 June 2020
£m
110.9
39.3
53.1
203.3

Year ended 
30 June 2019
£m
104.7
37.0
48.8
190.5 

After the end of the reporting period, the Directors declared a final ordinary dividend of 26.3 pence per share and a special dividend of 
17.4 pence per share payable on 16 October 2020 to shareholders on the register on 25 September 2020. Dividends are required to be 
recognised in the financial statements when paid, and accordingly the declared dividend amounts are not recognised in these financial 
statements, but will be included in the 2021 financial statements as follows:

2020 final dividend of 26.3p (2019 final dividend: 23.4p) per share 
2020 special dividend of 17.4p (2019 special dividend: 8.3p) per share
Total dividends

£m
124.6
82.4
207.0

The payment of these dividends will not have any tax consequences for the Group. 

Under an arrangement dated 30 June 1997, the Hargreaves Lansdown Employee Benefit Trust, which held the following number of ordinary 
shares in Hargreaves Lansdown plc at the date shown, has agreed to waive all dividends.

Number of shares held by the Hargreaves Lansdown Employee Benefit Trust
Representing % of called-up share capital

146

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Year ended 
30 June 2020 
No. of shares
571,856
0.12%

Year ended 
30 June 2019 
No. of shares
387,684
0.08%

SECTION 3: EQUITYNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
 
 
SECTION 4: CONSOLIDATED STATEMENT OF CASH FLOWS
CONSOLIDATED STATEMENT OF CASH FLOWS
for the year ended 30 June 2020

Net cash from operating activities
Profit for the year after tax
Adjustments for:
Income tax expense
Gain on disposal of subsidiary
Depreciation of plant and equipment
Amortisation of intangible assets
Share-based payment expense
Interest accrual on lease liabilities
Increase in provisions
Operating cash flows before movements in working capital
Increase in receivables
Increase/(decrease) in payables
Increase in derivative liabilities
Cash generated from operations
Income tax paid

Net cash generated from operating activities
Investing activities
(Increase)/decrease in term deposits
Purchase of property, plant and equipment
Purchase of intangible assets
Proceeds on disposal of subsidiary
Proceeds on disposal of investments
Net cash generated from/(used in) investing activities
Financing activities
Purchase of own shares in EBT
Proceeds on sale of own shares in EBT
Payment of principal in relation to lease liabilities
Dividends paid to owners of the parent
Net cash used in financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year (including restricted cash)

Note

4.1

4.1

2.7

2.7

Year ended 
30 June 2020
£m

Year ended 
30 June 2019
£m

313.2

65.1
(38.8)
8.4
5.2
3.6
0.7
0.1
357.5
(209.6)
208.9
0.1
356.9
(91.5)

247.6

58.2
–
5.4
4.6
3.9
–
–
319.7
(128.4)
121.0
–
312.3
(50.8)

265.4

261.5

(15.0)
(5.8)
(10.1)
38.2
0.5
7.8

(14.8)
5.8
(4.3)
(203.3)
(216.6)
56.6
179.3
235.9

7.0
(7.6)
(9.5)
–
0.4
(9.7)

(15.0)
7.7
–
(190.5)
(197.8)
54.0
125.3
179.3

The adoption of IFRS 16 and adjustments made in relation to the adoption of that standard have had no impact on cash flows. As a result, 
the value of current lease liabilities included in other payables does not impact the change in payables in the current period.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

147

GovernanceOther informationFinancial statementsStrategic report4.1 Disposal of subsidiary

On 28 February 2020 the Group disposed of its interest in FundsLibrary Limited (Funds Library) to Broadridge Financial Systems Inc. The 
Group held 78% of the total share capital of FundsLibrary Limited and received £48.8 million for its holding. As part of the half-year report 
dated 31 December 2019, the assets of FundsLibrary Limited were shown as held for sale on the balance sheet.

The carrying amount of the assets and liabilities of Funds Library at the date of disposal were as follows:

Tangible fixed assets
Intangible assets
Cash
Trade receivables
Current liabilities
Non-current liabilities
Net assets disposed of
Non-controlling interest
Net assets controlled by Group
Total consideration received by Group
Costs to sell
Gain on disposal included in Consolidated Income Statement

Total consideration

Satisfied by: 
Cash and cash equivalents 
Net cash inflow arising on disposal: 
Consideration received in cash and cash equivalents 
Less: cash and cash equivalents disposed of 
Less: cash paid in relation to costs to sell

The results of Funds Library which have been included in the profit for the year, were as follows: 

Revenue 
Expenses 
Profit before tax 
Attributable tax expense 
Net profit attributable to Funds Library (attributable to the owners of the Company)
Net profit attributable to Non-Controlling Interests
Net profit attributable to Owners of the parent

28 February 2020 
£m

0.7
0.1
9.3
3.6
(2.4)
(0.5)
10.8
(2.1)
8.7
48.8
(1.3)
38.8

28 February 2020
 £m

48.8

48.8
9.3
1.3
38.2

28 February 2020 
£m

6.5
(4.7)
1.8
(0.3)
1.5
0.3
1.2

148

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

SECTION 4: CONSOLIDATED STATEMENT OF CASH FLOWSNOTES TO THE GROUP FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF CASH FLOWSSECTION 5: OTHER NOTES
NOTES TO THE GROUP FINANCIAL STATEMENTS
OTHER

5.1 General information

Hargreaves Lansdown plc (the “Company” and ultimate parent of the Group) is a company incorporated and domiciled in the United 
Kingdom under the Companies Act 2006 whose shares are publicly traded on the London Stock Exchange. The address of the registered 
office is One College Square South, Anchor Road, Bristol BS1 5HL, United Kingdom. The nature of the Group’s operations and its principal 
activities are set out in the Operating and Financial Review as part of the Strategic Report.

These financial statements are presented in millions of pounds sterling (£m) which is the currency of the primary economic environment 
in which the Group operates.

Basis of preparation
The consolidated financial statements of Hargreaves Lansdown plc have been prepared in accordance with International Financial 
Reporting Standards (IFRS) and IFRS Interpretation Committee (IFRS IC) interpretations as adopted by the European Union (EU), and with 
those parts of the Companies Act 2006 applicable to companies reporting under IFRS. The financial statements are prepared on a going 
concern basis as discussed on page 95.

The financial statements have been streamlined and presented to allow users to understand the primary statements and the related 
balances that make them up better. It is our aim to ensure that the information provided is pertinent and indicates the balances of most 
importance, while ensuring conformity with IFRS. In order to do this, we have aligned the notes to the financial statements with the 
relevant primary statements; where there is an associated accounting policy, it is clearly denoted by a box presented at the beginning 
of the note.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Company’s accounting policies. The areas involving a higher degree 
of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed in note 5.2.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and subsidiary undertakings controlled by 
the Group made up to 30 June 2020. The Group controls a subsidiary when it has power over an investee, is exposed, or has rights, to 
variable returns from its involvement with the subsidiary and has the ability to affect those returns through its power over the investee. 
The Group reassesses whether it controls a subsidiary when facts and circumstances indicate that there are changes to one or more 
elements of control.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective 
date of acquisition or up to the effective date of disposal, as appropriate.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with 
those used by the Group. All intra-Group transactions, balances, income and expenses are eliminated on consolidation.

Business combinations
The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the 
fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the Group in exchange 
for control of the acquired entity. The acquired entity’s identifiable assets, liabilities and contingent liabilities that meet the conditions for 
recognition under IFRS 3 ‘Business Combinations’ are recognised at their fair value at the acquisition date.

The Group recognises any non-controlling interest in the acquired entity at the non-controlling interest’s proportionate share of the 
recognised amounts of acquired entity’s identifiable net assets.

Application of new standards
In the current year, the following new and revised standards and interpretations have been adopted but do not materially affect the 
amounts reported or the accounting policies in these financial statements other than as described below:

Changes in accounting policy
In the year, the Group has adopted one new accounting standard, IFRS 16 ‘Leases’, which became applicable for the accounting period 
commencing 1 July 2019. The standard replaces IAS 17 ‘Leases’. It fundamentally changes the way the Group accounts for leases, as 
previously unrecognised operating leases are now recognised on balance sheet as lease liabilities and right-of-use assets.

The Group has adopted the modified retrospective approach to application of the standard and as a result there has been no restatement 
of the prior period figures, but opening reserves have been adjusted. The opening liabilities in relation to these leases have been calculated 
as the present value of the future lease payments, at the point of adoption, discounted at the incremental borrowing rate as at 1 July 2019. 
The incremental borrowing rate for each lease is considered based on the relevant terms of the lease taking into account factors such as 
length of lease, the location and economic factors impacting the asset and the credit rating of the Group company entering into the lease. 
The rates range between 2.5% and 4.4%, with a weighted average incremental borrowing rate of 2.8%.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

149

GovernanceOther informationFinancial statementsStrategic report5.1 General information continued

A reconciliation of the presented minimum lease payments under operating leases presented in the prior year, under IAS 17, to the liabilities 
under IFRS 16 are below:

Operating lease commitments as at 30 June 2019
Impact of treatments for VAT
Effect of discounting at relevant incremental borrowing rate
Short term lease
Lease Liabilities recognised on adoption

 30 June 2019 
£m

23.9
3.8
(2.1)
(0.2)
25.4

On the date of adoption, the Group entered into another lease for property that has been accounted for under IFRS 16, but which did not 
impact the reconciliation upon adoption from operating lease commitments to the lease liabilities under IFRS 16. The value of this asset 
was £2.8 million. It is included in the opening value of lease liabilities, but does not form part of the reconciliation to the operating lease 
commitments presented at 30 June 2019. 

The right-of-use assets recognised in the period were initially measured on a retrospective basis, as though the standard had always been 
applied. The new lease entered into at the start of the period was measured as the value of the lease liability adjusted for the amounts of 
any prepaid or accrued lease payments and any dilapidation costs that were likely to be incurred.

All of the leases and the related right-of-use assets recognised in the period relate to property, being the offices of Group companies. As a 
result they have been accounted for as a part of property, plant and equipment, due to the other assets held under this classification by the 
Group are complementary in nature. The total value of assets recognised as at 1 July 2019 was £20.8 million. In the year the Group disposed 
of Funds Library, a subsidiary company and as part of the disposal disposed of leases and right-of-use assets with initial value of £0.6m and 
£0.6 million respectively.

Upon adoption of the standard, the following adjustments were made to the Statement of Financial Position as at 1 July 2019

•  Right-of-use assets, presented in Property, Plant and Equipment of £20.8 million were recognised;

•  Lease liabilities of £28.2 million were recognised, in respect of the leases entered into up to and including 1 July 2019 and recognised in 

lease liabilities and other payables for non-current and current balances respectively;

•  Accruals for lease incentives decreased by £3.3 million;

•  Opening reserves were adjusted by £3.5 million, including a deferred tax impact of £0.6 million.

In the year to 30 June 2020 the adoption of IFRS 16 has led to an increase in expenses in the period of £0.3 million. 

The standard affords a number of practical expedients upon transition to IFRS 16 and the Group has taken advantage of the following:

•  No reassessment has taken place of contracts previously identified as leases under IAS 17 and IFRIC 4; 

•  Reliance on assessments performed prior to adoption of whether or not a lease is onerous;

•  Accounting for leases with a remaining life of less than 12 months as at the date of transition as short-term leases; 

•  Exclusion of initial direct costs from the measurement of right-of-use asset at the date of initial application. 

The impact of the adoption of the standard on the accounting policies of the company are as follows:

Property, plant and equipment
Property, plant and equipment now includes both owned and leased assets. Owned assets are measured initially at cost and subsequently 
at cost less accumulated depreciation.

Leased right-of-use assets are measured initially at the present value of all future lease payments, less any prepaid or accrued rent or 
incentives and any expected dilapidation cost being the initial value. Subsequently, leased assets are measured at initial value less 
accumulated depreciation. 

Depreciation is charged in a straight-line across the useful economic life for both owned and leased assets, where the useful economic life 
is determined by management upon purchase for owned assets and is the lease term for all leased assets.

150

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

SECTION 5: OTHER NOTESNOTES TO THE GROUP FINANCIAL STATEMENTSOTHEROther payables
Lease liabilities are included within current other payables and non-current lease liabilities, being initially calculated in line with IFRS 16. On 
inception a lease liability is measured as the present value of future lease payments, discounted at the incremental borrowing rate implied 
within the lease. The future lease payments of the Group are fixed, except for those that relate to leases in a currency other than GBP, 
which may vary due to exchange rate movements. 

Interest expense is incurred in relation to these leases, which is recognised as an expense in the period to which payment relates, on an 
accruals basis.

The Group has other short-term leases, which are leases with a remaining life of less than twelve months upon adoption of IFRS 16. 
Expenses in relation to rent are accounted for on a straight-line basis, with expenses recognised in profit or loss.

The following standards have also been adopted in the current period, but do not have a material impact on these financial statements. 

•  Amendments to IFRS 9 ‘Prepayment Features with Negative Compensation’;

•  Amendments to IAS 28 ‘Long-term Interests in Associates and Joint Ventures’;

•  Annual Improvements to IFRS Standards 2015–2017 Cycle:

 – Amendments to IFRS 3 Business Combinations, 

 – IFRS 11 ‘Joint Arrangements’, 

 – IAS 12 ‘Income Taxes’ and 

 – IAS 23 ‘Borrowing Costs’ 

•  Amendments to IAS 19 ‘Employee Benefits Plan Amendment, Curtailment or Settlement’;

•  IFRIC 23 ‘Uncertainty over Income Tax Treatments’.

At the date of authorisation of these financial statements, the Group has not applied the following new and revised IFRS Standards that 
have been issued but are not yet effective:

•  IFRS 17 – ‘Insurance Contracts’;

•  IFRS 10 and IAS 28 (amendments) ‘Sale or Contribution of Assets between an Investor and its Associate or Joint Venture’;

•  Amendments to IFRS 3 ‘Definition of a business’;

•  Amendments to IAS 1 and IAS 8 ‘Definition of material’; 

•  Conceptual Framework Amendments to References to the Conceptual Framework in IFRS Standards

The Directors do not expect that the adoption of the Standards listed above will have a material impact on the financial statements of the 
Group in future periods.

Accounting policies
The financial statements have been prepared on the historical cost basis, except for the revaluation of financial assets and liabilities at fair 
value through profit and loss. The principal accounting policies adopted are set out at the start of each note to which they relate.

Accounting policies as shown in these notes have been consistently applied throughout the current and prior financial year. In the prior 
annual report a table was presented showing ‘Interests in unconsolidated structured entities’. In both the current and prior year the Group 
had no such interests and as such the note has been removed.

5.2 Key sources of judgements and estimation uncertainty

The preparation of the financial statements requires management to make estimates and assumptions that affect the reported amount 
of revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If, in the future, such estimates and assumptions, 
which are based on management’s best judgement at the date of preparation of the financial statements deviate from actual 
circumstances, the original estimates and assumptions will be modified as appropriate in the period in which the circumstances change. 
There are no assumptions made about the future, or any other major sources of estimation uncertainty at the end of the reporting period, 
that have a significant risk of resulting in a material adjustment to the carrying amounts of assets and liabilities within the next financial year.

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Operating lease commitments – as lessee

Minimum lease payments under operating lease recognised as an expense in the year
At the end of the reporting period, the Group had outstanding commitments for future minimum 
lease payments under the remaining term of non-cancellable operating leases, which fall due 
as follows:
Within one year
In the second to fifth years inclusive
After five years
Total minimum lease payments

Year ended 
30 June 2020
£m
0.1

Year ended 
30 June 2019
£m
3.4

0.1
–
–
0.1

3.7
14.3
5.9
23.9

Operating lease payments represent rentals payable by the Group for its office properties. The Group leases various offices under 
non-cancellable operating lease agreements. The leases have varying terms, escalation values and renewal rights. The decline in the year 
is due to the adoption of IFRS 16, which has meant that the majority of leases are accounted for under that standard. The maturity of these 
balances can be seen in Note 5.7.

Capital commitments
At the end of the reporting period, the Group had capital commitments of £0.1 million (2019: £0.1 million) for IT equipment.

Contingencies
The Group operates in a highly regulated environment and, in the ordinary course of business, is required to provide information to various 
authorities as part of informal and formal requests and enquiries. While there are inherent uncertainties in the outcome of such enquiries, 
it is not practicable to estimate the financial impact, if any, on the Group’s results or net assets at the year end.

5.4 Subsidiaries
A list of the investments in subsidiaries included in the consolidated results of Hargreaves Lansdown plc is shown in note 6.4 to the Parent 
Company financial statements. Also included in the Group Consolidated Financial Statements are ‘The Hargreaves Lansdown Employee 
Benefit Trust’ and ‘The Hargreaves Lansdown plc SIP Trust’.

5.5 Events after the reporting period

On 6 August 2020 the Directors proposed a final ordinary dividend payment of 26.3 pence per ordinary share and a special dividend of 17.4 
pence per share, payable on 16 October 2020 to all shareholders on the register at the close of business on 25 September 2020 as detailed 
in note 3.2.

5.6 Related party transactions

The Company has a related party relationship with its subsidiaries, its Directors and members of the Executive Committee (the ‘key 
management personnel’). Transactions between the Company and its key management personnel are disclosed below. Details of 
transactions between the Company and other related parties are also disclosed below.

Trading transactions
The Company entered into the following transactions with Directors within the Hargreaves Lansdown Group and related parties who are 
not members of the Group:

During the years ended 30 June 2020 and 30 June 2019, the Company has been party to a lease with Peter Hargreaves, a significant 
shareholder and former Director, for rental of the old head office premises at Kendal House. A 10 year lease was signed on 6 April 2011 for a 
rental of part of the building, to be used for a small number of staff and for disaster recovery purposes at a market rate rent of £0.1 million 
per annum. No amount was outstanding at either year end.

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Throughout the year, the non-controlling interest in HL Savings Limited has been held by Stuart Louden, an employee of the Group. 
There has been no change in the holdings in the current period – see note 6.4 for further details.

During the years ended 30 June 2020 and 30 June 2019, the Group has provided a range of investment services in the normal course 
of business to shareholders on normal third-party business terms. Directors and staff are eligible for a slight discount on some of the 
services provided.

Remuneration of key management personnel
The remuneration of the key management personnel of the Group, being those personnel who were either a member of the Board of a 
Group company or a member of the Executive Committee during the relevant year shown below, is set out below in aggregate for each 
of the categories specified in IAS 24 Related Party Disclosures.

Short-term employee benefits
Post-employment benefits
Share-based payments

Year ended 
30 June 2020
£m
10.3
0.2
2.2
12.7

Year ended 
30 June 2019
£m
5.9
0.1
2.3
8.3

In addition to the amounts above, four key management personnel (2019: eight) received gains of £0.6 million (2019: £1.6 million) as a result of 
exercising share options. During the year, awards were made under executive option schemes for 9 key management personnel (2019: 10).

Included within the previous table are the following amounts paid to Directors of the Company who served during the relevant year. 
Full details of Directors’ remuneration, including numbers of shares exercised, are shown in the Directors’ remuneration report.

Short-term employee benefits
Share-based payments

Year ended 
30 June 2020
£m
4.7
0.6
5.3

Year ended 
30 June 2019
£m
1.4
0.9
2.3

In addition to the amounts above, Directors of the Company received gains of £0.2 million relating to the exercise of share options  
(2019: £0.2 million).

Emoluments of the highest paid Director

Number of Directors who exercised share options during the year
Number of Directors who were members of money purchase pension schemes

Year ended 
30 June 2020
£m
2.7

Year ended 
30 June 2019
£m
0.61 

No.

1
1

No.

1
1

1   The highest paid Director was the Chief Executive Officer and full details of his emoluments can be found in the audited ‘Remuneration payable’ table in the Directors’ 

remuneration report.

Any amounts outstanding with related parties are unsecured and will be settled in cash. No guarantees have been given or received in 
respect of amounts outstanding. No provisions have been made for doubtful debts in respect of the amounts owed by the related parties.

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5.7 Financial instruments

Financial instruments include both assets and liabilities. Financial assets principally comprise trade and other receivables, cash and cash 
equivalents, current asset listed investments and derivative financial instruments. Financial liabilities comprise certain provisions, trade 
and other payables, and derivative financial instruments.

At 30 June

Financial assets
Investments:
Equity investments
Derivative financial instruments
Trade and other receivables:
Trade receivables
Other receivables
Accrued income
Cash and cash equivalents
Term deposits
Total financial assets
Financial liabilities
Derivative financial instruments
Trade payables
Accruals
Other payables including current 
lease liabilities
Non-current lease liabilities
Non-current provisions
Total financial liabilities

Financial assets and liabilities 
at fair value through profit 
and loss

Financial assets 
at amortised cost

Financial liabilities measured 
at amortised cost

2020
£m

2019
£m

2020
£m

2019
£m

2020
£m

2019
£m

Total

2020
£m

0.5
0.1

–
–
–
–
–
0.6

0.1
–
–

–
–
–
0.1

1.1
0.1

–
–
–
–
–
1.2

–
–
–

–
–
–
–

–
–

663.8
2.6
64.6
235.9
230.0
1,196.9

–
–
–

–
–
–
–

–
–

461.4
4.5
59.1
179.3
215.0
919.3

–
–
–

–
–
–
–

–
–

–
–
–
–
–
–

–
637.1
22.3

30.6
19.9
0.8
710.7

–
–

–
–
–
–
–
–

–
433.9
23.8

19.6
–
0.7
478.0

0.5
0.1

663.8
2.6
64.6
235.9
230.0
1,197.5

0.1
637.1
22.3

30.6
19.9
0.8
710.8

Fair value hierarchy
The table below sets out the classifications of each class of financial asset and liability and their fair values.

At 30 June 2020
Financial assets at fair value through profit or loss
Trading derivatives:
Foreign exchange Assets
Foreign exchange Liabilities

At 30 June 2019
Financial assets at fair value through profit or loss
Trading derivatives:
Foreign exchange Assets
Foreign exchange Liabilities

Level 1
Quoted prices
for similar
instruments
£m

Level 2 
Directly observable 
market inputs
other than 
Level 1 inputs
£m

Level 3 
Inputs not based 
on observable 
market data
£m

0.5

–
–
0.5

1.1

–
–
1.1

–

0.1
(0.1)
–

–

0.1
–
0.1

–

–
–
–

–

–
–
–

2019
£m

1.1
0.1

461.4
4.5
59.1
179.3
215.0
920.5

–
433.9
23.8

19.6
–
0.7
478.0

Total
£m

0.5

0.1
(0.1)
0.5

1.1

0.1
–
1.2

There were no transfers between Level 1 and Level 2 assets during the year (2019: £nil). The fair value of financial instruments traded in 
active markets is based on quoted market prices at the end of the reporting period.

Instruments included in Level 1 comprise primarily equity investments and fund units entered into on a counterparty basis. As such there is 
no recurring valuation of financial instruments between reporting periods.

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The fair value of financial instruments not traded in an active market (for example, over-the-counter derivatives) is determined by using 
valuation techniques. These valuation techniques maximise the use of observable market data where it is available and rely as little as 
possible on entity-specific estimates. If all significant inputs required to fair value an instrument are observable, the instrument is included 
in Level 2. The valuation techniques employed in the valuation of over-the-counter derivatives rely on market forward rates as quoted at 
the end of the period used as inputs into an appropriate pricing model.

Nature and extent of risks arising from financial instruments 
Financial risk management
The main risks arising from financial instruments are market risk (including interest rate risk, foreign exchange risk and price risk), liquidity 
risk and credit risk. Each of these risks is discussed in detail below.

The Group monitors financial risks on a consolidated basis. Hargreaves Lansdown’s financial risk management is based upon sound 
economic objectives and good corporate practice. No hedging transactions have taken place during the years presented. The Group has 
designed a framework to manage the risks of its business and to ensure that the Directors have in place risk management practices 
appropriate to a listed company. The management of risk within the Group is governed by the Board.

Market risk
•  Interest rate risk
Interest rate risk is the risk that the Group will sustain losses from adverse movements in rates associated with interest-bearing assets. 
There is an exposure to interest rates on banking deposits held in the ordinary course of business. At 30 June 2020, the value of financial 
instruments on the Group Statement of Financial Position exposed to interest rate risk was £465.9 million (2019: £394.3 million) comprising 
cash, cash equivalents and term deposits.

This exposure is continually monitored to ensure that the Group is maximising its interest earning potential within accepted liquidity and 
credit constraints. The Group has no external borrowings and as such is not exposed to interest rate or refinancing risk on borrowings. 
Cash at bank, including restricted cash, earns interest at floating rates based on daily bank deposit rates. Term deposits are also made for 
varying periods of between one day and 13 months, depending on the immediate cash requirements of the Group, and earn interest at the 
respective fixed-term deposit rates.

Given that a source of revenue is based on the value of client cash under administration, the Group has an indirect exposure to interest rate 
risk on cash balances held for clients, the balance of which was £13,760 million at 30 June 2020 (2019: £10,822 million). These amounts are 
not included in the Group statement of financial position. 

Impact of change in interest rates on interest on client money and finance income in the Consolidated Income Statement.

Interest on client money +50bps (0.5%)
Interest on client money -50bps (0.5%)
Finance income +50bps (0.5%)
Finance income -50bps (-0.5%)

2020
£m
28.0
(28.0)
2.3
(2.3)

2019
£m
24.2
(24.2)
1.9
(1.9)

This assumes the interest income has been earned evenly over the period and that rates have remained constant over the period.

•  Foreign exchange translation and transaction risk
Foreign currency risk is the risk that the Group will sustain losses through adverse movements in currency exchange rates. With 
substantially all of the Group’s businesses currently operating within the UK, and therefore with minimal net assets and transactions of the 
Group denominated in foreign currencies, the Group is not exposed to significant foreign exchange translation or transaction risk and as 
such does not hedge any foreign current assets or liabilities. The Group deals in foreign currencies on a matched basis on behalf of clients, 
limiting foreign exchange exposure.

•  Price risk
Price risk is the risk that a decline in the value of assets adversely impacts on the profitability of the Group as a result of an asset not 
meeting its expected value. The Group is exposed to price risk on investments, in corporate entities, held on the Group statement of 
financial position. At 30 June 2020, the fair value of investments recognised on the Group statement of financial position was £0.5 million 
(2019: £1.1 million). A 20% move in equity prices, in isolation, would have an impact of £0.1 million (2019: £0.2 million).

As a main source of revenue is based on the value of client assets under administration, the Group has an indirect exposure to price risk on 
investments held on behalf of clients. These assets are not on the Group statement of financial position. The risk of lower revenues is 
partially mitigated by asset class diversification. The Group does not hedge its revenue exposure to movements in the value of client 
assets arising from these risks, and so the interests of the Group are aligned to those of its clients.

In addition, the Group acts as a private client investment manager, unit trust manager and agency stockbroker on a matched basis so its 
exposure to market price movements in this capacity is limited to when there is a trade mismatch or error, or if one matched counterparty 
fails to fulfil its obligations. The impact of these risks is minimised by limits and monitoring controls.

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5.7 Financial instruments continued

Liquidity risk
The Group is exposed to liquidity risk, namely the risk that it may be unable to meet its payment obligations as they fall due. The Group is 
highly cash generative and holds significant liquid assets. The Group actively maintains a proportion of cash balances on short-term 
deposit to ensure that the Group has sufficient available funds for operations.

The table below analyses the maturities of the undiscounted cash flows relating to financial liabilities of the Group based on the remaining 
period to the contractual maturity date at the end of the reporting period.

Trade and other payables:
Trade payables
Other payables, including current 
lease liabilities

Non-current lease liabilities
Accruals
Derivative liabilities at fair value 
through profit and loss
Non-current provisions

At 30 June 2020

At 30 June 2019

0-3 months
£m

3-12 months
£m

Over 1 year
£m

Total
£m

0-3 months
£m

3-12 months
£m

Over 1 year
£m

637.1

26.5

–
22.3

0.1
–
686.0

–

3.1

–
–

–
–
3.1

–

637.1

433.9

1.0

19.9
–

–
0.8
21.7

30.6

19.9
22.3

0.1
0.8
710.8

19.6

–
23.8

–
–
477.3

–

–

–
–

–
–
–

–

–

–
–

–
0.7
0.7

Total
£m

433.9

19.6

–
23.8

–
0.7
478.0

The group has access to a revolving credit facility, with a UK bank. The facility allows the Group to draw up to £75 million (2019: £75 million) 
and is undrawn as at 30 June 2020. The facility incurs interest charges, consisting of a margin of 0.85% plus LIBOR per annum when drawn.

Included in the trade and other payables and the lease liabilities above are figures in respect of leases for under IFRS 16. These include 
discounted cash flows in relation to leases over property as outlined in note 2.11. The undiscounted maturity profiles of these amounts 
is as below:

Within one year
In the second to fifth years inclusive
After five years
Total minimum lease payments

Year ended 
30 June 2020
£m

4.7
17.2
3.9
25.8

Credit risk
The Group’s credit risk is spread over a large number of counterparties and customers.

The Group is exposed to credit risk from counterparties to securities transactions during the period between the trade date and the 
ultimate settlement date if the counterparty fails either to deliver securities or to make payment. Settlement risk is substantially mitigated 
as a result of the delivery versus payment mechanism whereby if a counterparty fails to make payment the securities would not be 
delivered to the counterparty. Therefore the risk exposure is to an adverse movement in market prices between the time of trade and 
settlement. Conversely, if a counterparty fails to deliver securities, no payment would be made.

The trade receivables presented in the statement of financial position are net of expected credit losses.

Also included within trade and other receivables in the statement of financial position are term deposits. These are deposits with UK 
licensed banks for a period of three months or greater, where the Group does not have immediate recall on the cash. The maximum 
amount of time that these deposits are outstanding at year end is 13 months.

Cash is held with UK licensed banks. The credit risk on liquid funds is minimised by only depositing with UK-regulated banks and the Group 
takes a conservative approach to treasury management, carrying out regular reviews of all its banks’ and custodians’ credit ratings.

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As at the end of the reporting period, no financial assets were individually determined to be impaired. The following table discloses the 
Group’s maximum exposure to credit risk on financial assets.

Financial assets at amortised cost
Cash and cash equivalents (including restricted cash)
Trade and other receivables
Accrued income
Term deposits
Financial assets at fair value through profit or loss
Financial investments
Derivative financial assets

At 30 June 2020
£m

At 30 June 2019
£m

235.9
666.4
64.6
230.0

0.5
0.1
1,197.5

179.3
465.9
59.1
215.0

1.1
0.1
920.5

The following table contains an analysis of financial assets that are past due but not impaired at the end of the reporting period. An asset is 
past due when the counterparty has failed to make a payment when contractually due.

The Group applies the simplified approach to providing for expected credit losses for receivables, allowing the use of lifetime expected loss 
provisions to be made. To determine expected credit losses financial assets have been grouped based on shared credit risk characteristics, 
being the number of days past due.

At 30 June 2020
Trade and other receivables:
Trade receivables
Other receivables
Accrued income
Term deposits
Derivative assets

Investments held at fair value

At 30 June 2019
Trade and other receivables:
Trade receivables
Other receivables
Accrued income
Term deposits
Derivative assets

Investments held at fair value

Not due
£m

0-3 months 
past due
£m

3-6 months 
past due
£m

6-12 months
past due
£m

Over 12 months 
past due
£m

656.6
2.6
64.6
230.0
0.1
953.9

0.6
954.5

452.2
4.5
59.1
215.0
0.1
730.9

1.1
732.0

2.6
–
–
–
–
2.6

–
2.6

6.0
–
–
–
–
6.0

–
6.0

2.1
–
–
–
–
2.1

–
2.1

1.6
–
–
–
–
1.6

–
1.6

1.3
–
–
–
–
1.3

–
1.3

0.8
–
–
–
–
0.8

–
0.8

1.2
–
–
–
–
1.2

–
1.2

0.8
–
–
–
–
0.8

–
0.8

Total
£m

663.8
2.6
64.6
230.0
0.1
961.1

0.6
961.7

461.4
4.5
59.1
215.0
0.1
740.1

1.1
741.2

During the year, the Group has provided £nil (2019: £nil) in respect of receivables that are not expected to be recovered. At the end of the 
reporting period, £0.1 million (2019: £0.1 million) of receivables are impaired, all of which have been provided for in full. As a result, the 
carrying amount of impaired receivables is £nil (2019: £nil).

The expected loss in relation to receivables is considered to be immaterial, due to the short-term nature of the receivable balance and the 
small value of assets that are outstanding for long periods, without any potential recourse allowing the Group to reclaim the balance.

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The following table shows the credit quality of financial assets that are neither past due nor impaired using the following counterparty grading:

•  Financial institutions 

In respect of trade receivables, £263.3 million (2019: £154.9 million) is due from financial institutions regulated by the FCA in the course of 
settlement as a result of daily trading and £5.2 million (2019: £3.9 million) relates to revenue items due from financial institutions regulated 
by the FCA.

•  Individuals 

In respect of trade receivables, the balance is related to amounts due from individual clients in the course of settlement as a result of 
daily trading.

The table below shows the credit category of financial assets that are neither past due nor impaired.

At 30 June 2020
Trade receivables
Other receivables
Accrued income
Term deposits
Derivative assets
Investments held at fair value through profit and loss

At 30 June 2019
Trade receivables
Other receivables

Accrued income
Term deposits
Derivative assets
Investments held at fair value through profit and loss

Financial 
institutions
£m

Corporate
clients
£m

Individuals
£m

194.0
2.6
42.4
230.0
0.1
0.6
469.7

154.9
4.5

38.0
215.0
0.1
1.1
413.6

0.1
–
–
–
–
–
0.1

0.2
–

–
–
–
–
0.2

462.5
–
22.2
–
–
–
484.7

297.1
–

21.1
–
–
–
318.2

Total
£m

656.6
2.6
64.6
230.0
0.1
0.6
954.5

452.2
4.5

59.1
215.0
0.1
1.1
732.0

Capital management
The Group’s objectives when managing capital are: i) to safeguard the Group’s ability to continue as a going concern so that it can continue 
to provide returns for shareholders and benefits for other stakeholders; ii) to maintain a strong capital base and utilise it efficiently to 
support the development of its business; and iii) to comply with the regulatory capital requirements set by the FCA. Capital adequacy and 
the use of regulatory capital are monitored by the Group’s management and Board.

Regulatory capital is determined in accordance with the requirements of the Capital Requirements Directive IV prescribed in the UK by the 
FCA. The Directive requires continual assessment of the Group’s risks in order to ensure that the higher of Pillar 1 (Minimum Capital 
Requirements) and Pillar 2 (Supervisory Review) requirements is met.

Pillar 1 imposes a minimum capital requirement on investment firms which is calculated as the higher of the sum of the credit and market 
risk capital requirements and the fixed overheads requirement (FOR). The FOR equates to 25% of the fixed overheads reported in the most 
recent audited financial statements.

Pillar 2 requires investment firms to assess firm-specific risks not covered by the formulaic requirements of Pillar 1, the objective of this 
being to ensure that investment firms have adequate capital to enable them to manage their risks. The Group completes its assessment 
of regulatory capital requirements using its ICAAP under Pillar 2, which is a forward looking exercise that includes stress testing on major 
risks, such as a significant market downturn, and identifying mitigating action.

As required by the FCA, Hargreaves Lansdown holds capital based on a multiple of Pillar 1 and maintains a significant surplus over this 
requirement at all times.

The Group manages its retained earnings and share capital which total £566.5 million as at 30 June 2020 (2019: £459.8 million). Surplus 
regulatory capital was maintained throughout the year at both a consolidated Group level, as well as at an individual regulated entity level. 
Under the requirements of Pillar 3 (Disclosure), the Group is required to disclose regulatory capital information, and has done so by making 
the disclosures available in the Group’s website at https://www.hl.co.uk/investor-relations/key-financial-data/pillar-3-disclosures2.

158

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SECTION 5: OTHER NOTESNOTES TO THE GROUP FINANCIAL STATEMENTSOTHERSECTION 6: COMPANY FINANCIAL STATEMENTS
PARENT COMPANY STATEMENT OF FINANCIAL POSITION

ASSETS
Non-current assets
Investments in subsidiaries

Current assets
Trade and other receivables
Cash and cash equivalents
Current tax asset

Total assets
LIABILITIES
Current liabilities
Trade and other payables

Net current assets
Total liabilities
Net assets
EQUITY
Share capital
Share premium
Capital redemption reserve
Retained earnings
Total equity

Note

At 30 June 2020
£m

At 30 June 2019
£m

6.4

6.5

6.6

6.7

6.9

6.9

6.9

6.9

60.0
60.0

393.1
86.1
–
479.2
539.2

250.4
250.4
228.8
250.4
288.8

1.9
–
–
286.9
288.8

51.7
51.7

242.3
22.5
1.0
265.8
317.5

43.2
43.2
222.6
43.2
274.3

1.9
–
–
272.4
274.3

The Company recorded a profit for the financial year ended 30 June 2020 of £214.2 million (2019: £199.4 million).

The financial statements of Hargreaves Lansdown plc, registered number 02122142, on pages 159 to 164, were approved by the Board and 
authorised for issue on 7 August 2020.

Philip Johnson
Chief Financial Officer

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

159

GovernanceOther informationFinancial statementsStrategic reportSECTION 6: COMPANY FINANCIAL STATEMENTS
PARENT COMPANY STATEMENT OF CHANGES IN EQUITY
for the year ended 30 June 2020

At 1 July 2018
Profit and total comprehensive income
Increase in investment in subsidiaries
Dividend paid
At 30 June 2019
Profit and total comprehensive income
Increase in investment in subsidiaries
Dividend paid
At 30 June 2020

Details of the Company’s dividends are as set out in note 3.2 to the consolidated financial statements.

Share capital
£m
1.9
–
–
–
1.9
–
–
–
1.9

Retained 
earnings
£m
259.6
199.4
3.9
(190.5)
272.4
214.2
3.6
(203.3)
286.9

Total
equity
£m
261.5
199.4
3.9
(190.5)
274.3
214.2
3.6
(203.3)
288.8

PARENT COMPANY STATEMENT OF CASH FLOWS

Net cash from operating activities
Cash generated from operations
Net cash from operating activities
Investing activities
Increase in term deposits 
Purchase of investment in subsidiary
Proceeds on disposal of subsidiary
Net cash from / (used) in investing activities
Financing activities
Dividends paid to owners of the parent
Net cash used in financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

160

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Note

6.8

6.4

6.6

6.6

Year ended
30 June 2020
£m

Year ended 
30 June 2019
£m 

239.1
239.1

(15.0)
(6.0)
48.8
27.8

(203.3)
(203.3)
63.6
22.5
86.1

209.8
209.8 

(8.0)
(4.0)
–
(12.0)

(190.5)
(190.5)
7.3
15.2
22.5

 
SECTION 6: COMPANY FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS

6.1 General information

Hargreaves Lansdown plc (the “Company”) is a company incorporated and domiciled in the United Kingdom under the Companies Act 
2006 whose shares are publicly traded on the London Stock Exchange. The address of the registered office is One College Square South, 
Anchor Road, Bristol BS1 5HL, United Kingdom. The Company is the parent company of the Group, and the nature of the Group’s 
operations and its principal activities are set out in the Operating and Financial Review.

The Company financial statements are presented in millions of pounds sterling which is the currency of the primary economic 
environment in which the Company operates.

Basis of preparation
The separate financial statements of the Company have been prepared in accordance with International Financial Reporting Standards 
(IFRS) and IFRS Interpretation Committee (IFRS IC) interpretations as adopted by the European Union (EU), and with those parts of the 
Companies Act 2006 applicable to companies reporting under IFRS.

The Company financial statements are prepared on a going concern basis. The Directors believe that they have a reasonable 
expectation that the Company has adequate resources to continue in operational existence for 12 months from the date the financial 
statements are adopted.

The financial statements have been prepared on the historical cost basis. Accounting policies have been applied consistently throughout 
the current and prior financial year.

6.2 Significant accounting policies

The accounting policies of the Company are the same as those of the Group which are set out in the relevant notes to the consolidated 
financial statements, except that it has no policy in respect of consolidation and investments in subsidiaries are carried at historical cost, 
less any provisions for impairment.

6.3 Profit for the year

As permitted by Section 408 of the Companies Act 2006, no income statement or statement of comprehensive income is presented for 
the Company. The Company’s profit after tax for the year was £214.2 million (2019: £199.4 million).

The Auditors’ remuneration for audit and other services is disclosed in note 1.4 to the consolidated financial statements.

6.4 Investment in subsidiaries

Investments in subsidiaries
At beginning of year
Increase in investment in subsidiaries
Disposal of subsidiary
At end of year
Comprising:
Non-current investments – Investments in subsidiaries valued at cost less impairment

Year ended
30 June 2020
£m

Year ended 
30 June 2019
£m

51.7
9.6
(1.3)
60.0

60.0

43.8 
7.9
–
51.7

51.7

A list of the investments in subsidiaries is shown below, along with their country of incorporation and principal activity. Investments in 
subsidiaries are shown at cost, which is the fair value of the consideration paid. Unless otherwise disclosed below, all subsidiaries have one 
ordinary class of share only and all shares are held by Hargreaves Lansdown plc.

On 28 February 2020, the Company sold its 78% holding in FundsLibrary Limited for a consideration of £48.8 million , the carrying value of 
the investment at the date of disposal was £1.3 million and costs to the company to sell were £0.3 million. As a result, the Company has 
recognised a gain of £47.2 million in relation to the sale. Further details regarding the sale can be found in Note 4.1 on page 148. 

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

161

GovernanceOther informationFinancial statementsStrategic report6.4 Investment in subsidiaries continued

Subsidiary 
company name
Hargreaves Lansdown Advisory Services Limited
Hargreaves Lansdown Asset Management Limited

Country of 
incorporation 
and principal
UK1
UK1

UK1
UK1
UK1

UK1
UK1

UK1

UK1

UK1

Hargreaves Lansdown Fund Managers Ltd.
Hargreaves Lansdown Stockbrokers Ltd
Hargreaves Lansdown (Nominees) Limited (100% 
shares held by Hargreaves Lansdown Asset 
Management Limited)
Hargreaves Lansdown Insurance Brokers Limited
Hargreaves Lansdown Investment Management 
Limited (100% shares held by Hargreaves Lansdown 
Fund Managers Ltd)
Hargreaves Lansdown Savings Limited 

Hargreaves Lansdown Savings (Nominees) Limited 
(100% shares held by Hargreaves Lansdown 
Savings Limited)
Hargreaves Lansdown Pensions Limited  
(100% shares held by Hargreaves Lansdown Advisory 
Services Limited)
Hargreaves Lansdown Pensions Trustees Limited
Hargreaves Lansdown EBT Trustees Limited
Hargreaves Lansdown Trustee Company Limited
HL Tech Sp. Z O. O  
(100% shares held by Hargreaves Lansdown Asset 
Management Limited)

Company purpose/ 
function
Advisory services
Unit trust and equity broking, 
investment fund management, 
life and pensions consultancy
Unit trust management
Trading company*
Nominee services*

Dormant company*
Dormant company*

Cash services

Nominee services*

Percentage
ownership
100%
100%

100%
100%
100%

100%
100%

Voting 
rights
100%
100%

100%
100%
100%

100%
100%

92.5% – Ordinary 
100% – Class A
92.5%

92.5%

100%

Dormant company*

100%

100%

UK1
UK1
UK1
Poland2

Trustee of the HL SIPP*
100%
Trustee of the Employee Benefit Trust† 100%
Trustee of the Share Incentive Plan†
100%
100%
Service Company

100%
100%
100%
100%

*  Exempt from the requirements for audit under s394A and s448A of Companies Act 2006.
†  Exempt from the requirement for audit under s479A of the Companies Act 2006.
1  Registered address: One College Square South, Anchor Road, Bristol BS1 5HL.
2  Registered address: Pl. Europejski 1, Warsaw, 00-844, Poland.

6.5 Trade and other receivables

Financial assets
Amounts receivable from subsidiaries and EBT
Term deposits

Non-financial assets
Prepayments

162

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Year ended
30 June 2020
£m

Year ended 
30 June 2019
£m

162.2
230.0
392.2

0.9
393.1

26.6
215.0
241.6

0.7
242.3

SECTION 6: COMPANY FINANCIAL STATEMENTSNOTES TO THE COMPANY FINANCIAL STATEMENTS6.6 Cash and cash equivalents

Cash and cash equivalents
Company cash and cash equivalent balances

Year ended
30 June 2020
£m

Year ended 
30 June 2019
£m

86.1 

22.5

Cash and cash equivalents comprise cash and institutional cash funds with near-instant access.

No disclosures for financial instruments have been made in respect of the Company as the only significant financial instruments held by 
the Company are cash and term deposit balances as shown above.

6.7 Trade and other payables

Financial liabilities
Amounts payable to subsidiaries
Other payables
Deferred income and accruals

Year ended
30 June 2020
£m

Year ended 
30 June 2019
£m

247.2
1.0
2.2
250.4

39.1 
2.1
2.0
43.2

Amounts payable to subsidiaries comprise short-term borrowing from subsidiaries, repayable on demand. The fair values of amounts 
owed to subsidiaries are equal to their carrying amounts.

6.8 Notes to the company statement of cash flows

Profit for the year after tax
Adjustments for:
Income tax credit
Gain on disposal of subsidiary
Operating cash flows before movements in working capital
(Increase) / decrease in trade receivables
Increase / (decrease) in trade payables
Cash generated from operations

Year ended
30 June 2020
£m
214.1

Year ended 
30 June 2019
£m 
199.4 

0.7
(47.2)
167.6
(135.8)
207.3
239.1

(1.1)
–
198.3
13.5
(2.0)
209.8

6.9 Share capital
Details of the Company’s share capital are as set out in note 3.1 to the consolidated financial statements.

The share premium account represents the difference between the issue price and the nominal value of shares issued and was unchanged 
at £8,000 throughout the 2019 and 2020 financial years.

The capital redemption reserve relates to the repurchase and cancellation of the Company’s own shares and was unchanged at £12,000 
throughout the 2019 and 2020 financial years.

Details of the movements in retained earnings are set out in the parent company statement of changes in equity.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

163

GovernanceOther informationFinancial statementsStrategic report 
6.10 Related party transactions
The key management personnel of the Group and the Company are the same. The relevant disclosures are given in note 5.6 to the 
consolidated financial statements. These are the only staff costs incurred by the Company in the year. The Company has two employees 
(2019: two), being the Executive Directors. The cost of providing share scheme benefits to the employees of the subsidiaries is not charged 
directly to the subsidiaries. Instead, the Company provides a capital contribution to its subsidiaries in respect of these schemes.

The Company entered into the following transactions with subsidiaries and the Employee Benefit Trust, which are related parties.

Dividends received from subsidiaries
Management charges to subsidiaries
Capital contribution to subsidiaries
Amounts owed by related parties at 30 June
Amounts owed to related parties at 30 June

Year ended
30 June 2020
£m
172.0
0.5
9.6
162.2
247.2

Year ended 
30 June 2019
£m 
204.0
0.7
7.9
26.6
39.1 

Any amounts outstanding with related parties are unsecured and will be settled in cash. No guarantees have been given or received in 
respect of amounts outstanding. No provisions have been made for doubtful debts in respect of the amounts owed by the related parties.

6.11 Events after the reporting period
Events after the reporting period are shown in note 5.5 of the consolidated financial statements on page 152.

6.12 Financial risk management
Note 5.7 to the consolidated financial statements includes the Group’s policy on capital management, its exposure to financial risks and its 
policies and processes to manage those risks. There are financial instruments in the Company made up of amounts receivable from 
subsidiaries and the Employee Benefit Trust and amounts payable to subsidiaries. The nature and extent of risks arising from these 
financial instruments are as follows:

Liquidity risk
The Company is exposed to liquidity risk, namely the risk that it may be unable to meet its payment obligations as they fall due. 
The payment obligations primarily relate to amounts payable to subsidiaries which are more than offset by the amounts owed from 
subsidiaries. In addition, the Company holds significant cash balances on short-term deposit to ensure that it has sufficient available 
funds to meet its obligations and fund its operations.

At the end of the reporting period, none of the liabilities of the Company are past due or represent a significant long-term liability.

Credit risk
Credit risk is the risk that a counterparty fails to perform its financial obligations, resulting in financial loss; however, the amounts owed to 
the Company are primarily from its own subsidiaries. Given the profitability and net assets of the majority of subsidiaries, credit risk is 
considered minimal. As per the wider Group, cash is held with UK licensed banks. The credit risk on liquid funds is minimised because the 
counterparties are banks with strong credit ratings assigned by international credit rating agencies. The Group takes a conservative 
approach to treasury management and selection of banking counterparties, and carries out regular reviews of all its banks’ and custodians’ 
credit ratings. As at the end of the reporting period, no financial assets were individually determined to be impaired. The balance of assets 
past due is immaterial.

The following table discloses the Company’s maximum exposure to credit risk on financial assets.

Financial assets at amortised cost
Cash and cash equivalents
Included within trade and other receivables:
Term deposits
Amounts receivable from subsidiaries and EBT

164

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

At 30 June 2020
£m

At 30 June 2019
£m

86.1

230.0
162.2
478.3

22.5

215.0
26.6
264.1

SECTION 6: COMPANY FINANCIAL STATEMENTSNOTES TO THE COMPANY FINANCIAL STATEMENTS 
Strategic report

Governance

Financial statements

OTHER
INFORMATION

Directors, company secretary, advisers and  
shareholder information 
Five-year summary 
Glossary of alternative financial performance measures 
Glossary of terms 

166
167
168
170

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

165

Other informationDIRECTORS, COMPANY SECRETARY,  
ADVISERS AND SHAREHOLDER INFORMATION

Executive Directors
Chris Hill
Philip Johnson

Non-Executive Directors 
Deanna Oppenheimer 
Fiona Clutterbuck
Shirley Garrood 
Dan Olley
Roger Perkin 
Stephen Robertson 
John Troiano

Company Secretary
Alison Zobel

Independent auditors
PricewaterhouseCoopers LLP, London

Solicitors
Osborne Clarke LLP, Bristol

Principal bankers
Lloyds Bank Plc, Bristol

Brokers
Barclays
Numis Securities Limited

Registrars
Equiniti Limited

Registered office
One College Square South Anchor Road 
Bristol BS1 5HL

Website
www.hl.co.uk

Company number
02122142

166

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

FIVE YEAR SUMMARY

Gross revenue
Commission payable/loyalty bonus
Net revenue1
Fair value gains on derivatives
Operating costs
Operating profit
Finance income
Finance costs
Other gains
Profit before tax
Tax
Profit after tax
Non-controlling interests
Profit for the financial year attributable 
to owners of the parent company
Equity shareholders’ funds
Weighted average number of shares for 
the purposes of diluted EPS (million)

Equity dividends per share paid during year
Basic earnings per share
Diluted earnings per share
Underlying basic earnings per share
Underlying diluted earnings per share

2020
£m
550.9
–
550.9
1.7
214.9
337.7
2.8
(1.0)
38.8
378.3
(65.1)
313.2
(0.1)

313.1
558.3
475.70

Pence
42.9
66.1
65.9
57.9
57.8

2019
£m
480.5
–
480.5
2.2
(179.4)
303.3
2.8
(0.3)
–
305.8
(58.2)
247.6
(0.2)

247.4
457.6
475.76

Pence
40.2
52.1
52.0
52.1
52.0

2018
£m
447.6
(0.1)
447.5
2.3
(158.7)
291.1
1.5
(0.2)
–
292.4
(55.7)
236.7
(0.4)

235.3
404.0
475.41

Pence
30.5
49.7
49.6
49.7
49.6

2017
£m
385.7
(0.1)
385.6
2.2
(126.7)
261.1
1.2
–
3.5
265.8
(53.8)
212.0
(0.3)

211.7
306.9
474.73

Pence
34.8
44.7
44.6
44.7
44.6

2016
£m
388.3
(61.8)
326.5
0.0
(108.2)
218.3
0.6
–
–
218.9
(41.6)
177.3
(0.4)

176.9
253.7
474.72

Pence
33.5
37.4
37.3
37.4
37.3

1  Following the implementation of the Retail Distribution Review in March 2014, the gross reported revenue was boosted by a new revenue stream and at the same time loyalty 
bonuses paid to Vantage clients were significantly increased. In order to better compare revenue performance across the five years above, net revenue which is total revenue 
less the commission payable and loyalty bonus has been shown.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

167

Strategic reportGovernanceFinancial statementsOther informationGLOSSARY OF ALTERNATIVE FINANCIAL PERFORMANCE MEASURES

Within the Report and Financial Statements various alternative financial performance measures are referred to, which are non-GAAP 
(Generally Accepted Accounting Practice) measures. They are used in order to provide a better understanding of the performance 
of the Group and the table below states those which have been used, how they have been calculated and why they have been used.

Measure
Dividend pay-out ratio (%)

Dividend per share (pence per share)

Operating profit margin

Percentage of recurring revenue (%)

Revenue margin (bps)

Revenue margin from cash (bps)

Revenue margin from funds (bps) 

Revenue margin from HL Funds (bps)

Revenue margin from shares (bps)

Calculation
The total dividend per share divided by the 
earnings per share (EPS) for a financial year.

Total dividend payable relating to a 
financial year divided by the total number 
of shares eligible to receive a dividend. 
Note ordinary shares held in the 
Hargreaves Lansdown Employee Benefit 
Trust have agreed to waive all dividends.
Profits after deducting operating costs but 
before the impact of finance income and 
other gains or losses divided by revenue.
The total value of renewal commission 
(after deducting loyalty bonuses), platform 
fees, management fees and interest 
earned on client money divided by the 
total revenue.
Total revenue divided by the average value 
of assets under administration which 
includes the Portfolio Management 
Services assets under management held 
in funds on which a platform fee is charged.
Revenue from cash (net interest earned 
on the value of client money held on the 
platform divided by the average value of 
assets under administration held as 
client money).
Revenue derived from funds held by clients 
(platform fees, initial commission less 
loyalty bonus) divided by the average value 
of assets under administration held as 
funds, which includes the Portfolio 
Management Services assets under 
management held in funds on which 
a platform fee is charged.
Management fees derived from HL Funds 
(but excluding the platform fee) divided 
by the average value of assets held in the 
HL Funds.
Revenue from shares (stockbroking 
commissions, management fees where 
shares are held in a SIPP or ISA, less 
the cost of dealing errors) divided by 
the average value of assets under 
administration held as shares.

Why we use this measure
Provides a measure of the level of profits 
paid out to shareholders and the level 
retained in the business.
Dividend per share is pertinent information 
to shareholders and investors and provides 
them with the ability to assess the dividend 
yield of Hargreaves Lansdown plc shares.

Provides a measure of profitability of the 
core operating activities and excludes 
non-core items.
Provides a measure of the quality of 
our earnings. We believe recurring 
revenue provides greater profit resilience 
and hence is of higher quality than 
non-recurring revenue.
Provides the most comparable means 
of tracking, over time, the margin earned 
on the assets under administration and 
is used by management to assess 
business performance.
Provides a means of tracking, over time, 
the margin earned on cash held by 
our clients.

Provides the most comparable means 
of tracking, over time, the margin earned 
on funds held by our clients.

Provides a means of tracking, over time, 
the margin earned on HL Funds.

Provides a means of tracking, over time, 
the margin earned on shares held by 
our clients.

168

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

Measure

Recurring revenue

Transactional revenue

Underlying profit before tax

Underlying earnings

Underlying basic earnings per share

Underlying diluted earnings per share

Calculation

Why we use this measure

Revenue that is received every month 
depending on the value of assets held 
on the platform, including platform fees, 
management fees and interest earned 
on client money.
Revenue that is non-recurring in nature 
and dependent on a client instruction 
such as a deal to buy or sell shares or 
take advice.
Profit before tax excluding other gains 
outside of the normal course of business.

Profit after tax attributable to equity 
holders of the parent company adjusted 
for the existence other gains outside of 
the normal course of business, such as the 
disposal of subsidiaries.
Underlying earnings divided by the 
weighted average number of ordinary 
shares for the purposes of basic EPS.

Underlying earnings divided by the 
weighted average number of ordinary 
shares for the purposes of diluted EPS.

We believe recurring revenue provides 
greater profit resilience and hence is of 
higher quality than non-recurring revenue.

Such revenue is not as high quality as 
recurring revenue but helps to show the 
diversification of our revenue streams.

Provides the best measure for 
comparison of profit before tax 
between financial years.
The unadjusted profit after tax includes 
gains from transactions that are not 
repeated annually or that may not indicate 
the true performance of the business.

The calculation of basic earnings per share 
using unadjusted profit after tax includes 
those gains that are not consistent from 
year to year.
The calculation of diluted earnings per 
share using unadjusted profit after tax 
includes those gains that are not 
consistent from year to year.

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

169

Strategic reportGovernanceFinancial statementsOther informationGLOSSARY OF TERMS

A

D

K

AGM Annual General Meeting

D2C Direct to Consumer

AIFMD Alternative Investment Fund 
Managers Directive

DEFRA Department for Environment Food 
& Rural Affairs

KPI Key Performance Indicator
L

AML Anti Money Laundering

Diluted EPS Diluted earnings per share

LISA Lifetime ISA

API Application Programming Interface

DR Disaster Recovery

Asset retention rate Based on the monthly 
lost AUA as a percentage of the opening 
month’s AUA and averaging for the year

AUA Assets Under Administration. This 
is the value of all assets administered or 
managed by Hargreaves Lansdown on 
behalf of its clients

AUM Assets Under Management is the 
value of all assets managed by Hargreaves 
Lansdown Fund Managers
B

Basic EPS Basic earnings per share 

BCP Business Continuity Plan 

Board The Board of Directors of 
Hargreaves Lansdown plc
C

CASS Client Assets Sourcebook

Client retention rate Based on the monthly 
lost clients as a percentage of the opening 
month’s total clients and averaging for 
the year

CODM Chief Operating Decision Maker

Company Hargreaves Lansdown plc 

Corporate Schemes This related to 
HL Workplace Solutions which allows 
employers to offer the benefits of the 
Hargreaves Lansdown Vantage service 
to employees via the workplace

DTR The FCA’s Disclosure Guidance and 
Transparency Rules sourcebook

DWP Department of Work and Pensions
E

EBT Employee Benefit Trust

ESG Environmental, social and governance
F

FCA Financial Conduct Authority, regulator 
of the UK financial services industry

FRC Financial Reporting Council

FSCS Financial Services 
Compensation Scheme

FTE Full-time equivalent employees

FVTPL Fair value through profit or loss
G

GAAP Generally Accepted 
Accounting Principles

Group Hargreaves Lansdown plc and its 
controlled entities
H

HL Hargreaves Lansdown

HMRC HM Revenue and Customs
I

CRD IV Capital Requirements Directive IV

IAS International Accounting Standards

CRO Chief Risk Officer

CSDR Central Securities 
Depositories Regulation

ICAAP Internal Capital Adequacy 
Assessment Process

IFRS International Financial 
Reporting Standards

ISA Individual Savings Account

IT Information Technology

Listing Rules Regulations subject to 
the oversight of the FCA applicable to 
companies listed on a UK stock exchange

Loyalty bonus A reward to customers for 
holding certain collective investments 
within the Vantage wrapper. This is paid 
on a regular basis as a percentage 
of qualifying assets

LTIP Long-term incentive plan
M

Material Risk Takers persons identified as 
meeting the criteria of “material risk takers” 
as set out in the European Banking 
Authority regulatory technical standard and 
consequently subject to the requirements 
of the Remuneration Code.

MiFID II Markets in Financial Instruments 
Directive II

MLRO Money Laundering Reporting Officer

Multi-Manager funds A range of funds 
offered by Hargreaves Lansdown which are 
managed under the Fund of Funds format
N

Net new business (NNB) Represents 
subscriptions, cash receipts, cash and stock 
transfers in less cash withdrawals, cash and 
stock transfers out

Net new clients Represents the net of new 
clients less lost clients in the period

Number of new clients Unique number 
of clients holding at least one account (PMS, 
ISA, SIPP or Fund and Share Account) with 
a value greater than £100 at the year end

NPS Net Promoter Score

Net revenue Total revenue less 
commission paid, which is primarily 
the loyalty bonus paid to clients

170

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

O

U

UCITS Undertakings for Collective 
Investment in Transferable Securities

UK Corporate Governance Code
A code published by the FRC which sets out 
standards for best boardroom practice with 
a focus on Board leadership and 
effectiveness, remuneration, accountability 
and relations with shareholders
W

W50 Wealth 50, our curated selection 
of funds available to UK investors
Y

Year end/financial year Our financial year 
starts on 1 July and ends on 30 June

ONS Office for National Statistics

Organic growth Growth in assets under 
administration can be attributed to two 
main causes. The first is growth due to the 
appreciation in the value of existing assets 
and the second is organic growth through 
additional contributions
P

Pillar 1 and 2 capital requirements 
The Basel Committee on Banking 
Supervision set out certain capital 
requirements which must be met 
by qualifying financial institutions

Pillar 3 A set of disclosure requirements 
which enable the market to assess 
information on a firm’s risks, capital and 
risk management procedures

Platforum The advisory and research 
business specialising in investment 
platforms which compiles the Direct 
Platform Guide

PMS Portfolio Management Service

PSD2 The second Payment 
Services Directive
R

RDR Retail Distribution Review
S

SAYE scheme Save As You Earn scheme

SIPP Self-invested Personal Pension 

SMCR Senior Managers and 
Certification Regime

SREP The FCA’s supervisory review and 
evaluation process

STAR Speedy Transfer and Re-registrations
T

Treating clients fairly A central concept 
to the FCA’s retail regulatory agenda, which 
aims to ensure an efficient and effective 
market and thereby help consumers 
achieve a fair deal

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

171

Strategic reportGovernanceFinancial statementsOther information172

Hargreaves Lansdown ⁄ Report and Financial Statements 2020

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