UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended: December 31, 2014
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 1-9183
Harley-Davidson, Inc.
(Exact name of registrant as specified in its charter)
Wisconsin
(State of organization)
3700 West Juneau Avenue
Milwaukee, Wisconsin
(Address of principal executive offices)
39-1382325
(I.R.S. Employer Identification No.)
53208
(Zip code)
Registrants telephone number: (414) 342-4680
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
COMMON STOCK, $.01 PAR VALUE PER SHARE
Name of each exchange on which registered
NEW YORK STOCK EXCHANGE
Securities registered pursuant to Section 12(g) of the Act: NONE
Indicate by check mark whether the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes
No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes
No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months and (2) has been subject to such requirements for the past 90 days. Yes
No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company as defined in Rule 12b-2 of the Exchange Act (check one).
Large accelerated filer
Non-accelerated filer
Accelerated filer
Smaller reporting company
Indicate by check mark whether the registrant is a shell company, as defined in Rule 12b-2 of the Exchange Act. Yes
No
Aggregate market value of the voting stock held by non-affiliates of the registrant at June 29, 2014: $14,907,688,941
Number of shares of the registrant’s common stock outstanding at January 30, 2015: 211,524,478 shares
Part III of this report incorporates information by reference from registrant’s Proxy Statement for the annual meeting of its shareholders
to be held on April 25, 2015.
Documents Incorporated by Reference
Harley-Davidson, Inc.
Form 10-K
For The Year Ended December 31, 2014
Part I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Part II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Part III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Part IV
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Consolidated Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
Item 15.
Exhibits and Financial Statements Schedules
Signatures
Page
3
11
18
19
19
20
21
23
24
45
46
106
106
108
108
108
109
109
110
112
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Note regarding forward-looking statements(1)
PART I
The Company intends that certain matters discussed by the Company are “forward-looking statements” intended to
qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-
looking statements can generally be identified as such because the context statement will include words such as the Company
“believes,” “anticipates,” “expects,” “plans,” “estimates,” or words of similar meaning. Similarly, statements that describe
future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated
as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or
elsewhere in this report, including under the caption “Risk Factors” in Item 1A of this report and under “Cautionary
Statements” in Item 7 of this report. Shareholders, potential investors, and other readers are urged to consider these factors in
evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The
forward-looking statements included in this report are made as of the date indicated or, if a date is not indicated, as of the date
of the filing of this report (February 19, 2015), and the Company disclaims any obligation to publicly update such forward-
looking statements to reflect subsequent events or circumstances.
Item 1.
Business
Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle business
from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Unless the context
otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all of its subsidiaries. Harley-Davidson,
Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and
Harley-Davidson Financial Services (HDFS). The Company operates in two reportable segments: the Motorcycles & Related
Products (Motorcycles) reportable segment and the Financial Services reportable segment. The Company’s reportable segments
are strategic business units that offer different products and services and are managed separately based on the fundamental
differences in their operations.
The Motorcycles reportable segment consists of HDMC which designs, manufactures and sells at wholesale street-legal
Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The
Company’s products are sold to retail customers through a network of independent dealers. The Company conducts business on
a global basis, with sales in the following regions: North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin
America.
The Financial Services reportable segment consists of HDFS which provides wholesale and retail financing and insurance
and insurance-related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts business
principally in the United States and Canada.
See Note 19 of Notes to Consolidated Financial Statements for financial information related to the Company’s business
segments.
Motorcycles and Related Products
Motorcycles – The primary business of the Motorcycles segment is to design, manufacture and sell at wholesale street-
legal Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services.
The Company’s worldwide motorcycle sales generated approximately 79%, 77% and 76% of the total net revenue in the
Motorcycles segment during 2014, 2013 and 2012, respectively.
Harley-Davidson motorcycles feature classic styling, innovative design, distinctive sound, and superior quality with the
ability to customize. The Company manufactures six platforms of motorcycles: Touring, Dyna®, Softail®, Sportster®, V-Rod®
and Street. The first four of these motorcycle platforms are powered by air-cooled, or combination air-and liquid-cooled, twin-
cylinder engines with a 45-degree "V" configuration. The V-Rod® and Street platforms are powered by liquid-cooled, twin-
cylinder engines with a 60-degree "V" configuration. The Company primarily competes in the market segment consisting of
street-legal motorcycles with engine displacements of 601cc and greater. The Company's engines currently range in
displacement from 494cc to 1802cc.
The street-legal motorcycle market is comprised of the following categories:
•
•
Standard (a basic motorcycle which usually features upright seating for one or two passengers);
Sportbike (incorporates racing technology, aerodynamic styling, low handlebars with a “sport” riding position and
high performance tires);
3
• Cruiser (emphasizes styling and owner customization);
• Touring (emphasizes rider comfort and load capacity and incorporates features such as saddlebags, fairings, or large
luggage compartments); and
• Dual (designed with the capability for use on public roads as well as for some off-highway recreational use).
In 2014, the Company revealed Project LiveWireTM, an electric motorcycle, and began offering demonstration rides in the
U.S. which the Company plans to expand to Europe and Canada in 2015.(1) The Company is collecting the demonstration riders'
feedback to gain insight into what customers are looking for in this type of motorcycle. The Company has made no
commitment to launch Project LiveWireTM commercially.
The Company competes in the touring and cruiser categories of the motorcycle market. The touring category of the
market was pioneered by the Company and includes the Harley-Davidson Touring platform of motorcycles, including three-
wheeled motorcycles, which are generally equipped with fairings, windshields, saddlebags and/or Tour Pak® luggage carriers.
The cruiser category of the market includes motorcycles featuring the distinctive styling associated with classic Harley-
Davidson motorcycles and includes the Company’s Dyna®, Softail®, V-Rod®, Sportster® and Street motorcycle platforms.
Competition in the motorcycle markets in which the Company competes is based upon a number of factors, including
product capabilities and features, styling, price, quality, reliability, warranty, availability of financing, and quality of dealer
network. The Company believes its motorcycle products continue to generally command a premium price at retail relative to
competitors’ motorcycles. The Company emphasizes remarkable styling, customization, innovation, sound, quality, and
reliability in its products and generally offers a two-year warranty for its motorcycles. The Company promotes a
comprehensive motorcycling experience across a wide demographic range through events, rides, and rallies including those
sponsored by Harley Owners Group® (H.O.G.®). The Company considers the availability of a line of motorcycle parts and
accessories and general merchandise and the availability of financing through HDFS offered by a global network of premium
dealers as competitive advantages.
In 2014, the U.S. and European markets accounted for approximately 78% of the total annual independent dealer retail
sales of new Harley-Davidson motorcycles. The Company also competes in other markets around the world. The most
significant other markets for the Company, based on the Company's retail sales data, are Japan, Canada, Australia and Brazil.
Harley-Davidson has been the historical market share leader in the U.S. 601+cc motorcycle market. Competitors in the
U.S. 601+cc market offer motorcycles in all categories of the market including products that compete directly with the
Company's offerings in the touring and cruiser categories.
According to the Motorcycle Industry Council (MIC), the touring and cruiser categories accounted for approximately
77%, of total 2014 601+cc retail unit registrations in the U.S. while the sportbike category accounted for approximately 10% of
U.S. 601+cc motorcycle registrations. During 2014, the 601+cc portion of the market represented approximately 82% of the
total U.S. motorcycle market (street-legal models including both on-highway and dual purpose models and three-wheeled
vehicles) in terms of new units registered.
The following chart includes U.S. retail registration data for 601+cc motorcycles for the years 2012 through 2014:
U.S. Motorcycle Registration Data(a)(b)
601+cc (Units in thousands)
Total new motorcycle registrations
Harley-Davidson new registrations
2014
2013
2012
313.6
167.1
53.3%
305.9
167.8
54.9%
299.4
161.3
53.9%
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) U.S. industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party data is
subject to revision and update. The retail registration data for Harley-Davidson motorcycles presented in this table will
differ from the Harley-Davidson retail sales data presented in Item 7 of this report. The Company’s source for retail sales
data in Item 7 of this report is sales and warranty registrations provided by Harley-Davidson dealers as compiled by the
Company. The retail sales data in Item 7 includes sales of Street 500 motorcycles which are excluded from the 601+cc
units included in the retail registration data in this table. In addition, small differences may arise related to the timing of
data submissions to the independent sources.
4
The European 601+cc motorcycle market is slightly larger than the U.S. market and customer preferences differ from
those of U.S. customers. For example, the sportbike category represented nearly 38% of the European 601+cc market in 2014
while the touring category represented 26% of the European 601+cc motorcycle market.
The following chart includes European retail registration data for 601+cc motorcycles for the years 2012 through 2014:
European Motorcycle Registration Data(a)(b)
601+cc (Units in thousands)
Total new motorcycle registrations
Harley-Davidson new registrations
2014
2013
2012
319.8
38.5
12.0%
281.8
36.1
12.8%
300.4
36.2
12.1%
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) Europe data includes retail sales in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle
registration data is derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third party data is subject to revision and update. The retail registration data for
Harley-Davidson motorcycles presented in this table will differ from the Harley-Davidson retail sales data presented in
Item 7 of this report. The Company’s source for retail sales data in Item 7 of this report is sales and warranty registrations
provided by Harley-Davidson dealers as compiled by the Company. The retail sales data in Item 7 includes sales of Street
500 motorcycles which are excluded from the 601+cc units included in the retail registration data in this table. In
addition, small differences may arise related to the timing of data submissions to the independent sources.
Parts & Accessories – Parts and Accessories (P&A) products are comprised of replacement parts (Genuine Motor Parts)
and mechanical and cosmetic accessories (Genuine Motor Accessories). Worldwide P&A net revenue comprised 15.7%, 16.6%
and 17.4% of net revenue in the Motorcycles segment in 2014, 2013 and 2012, respectively.
General Merchandise – Worldwide General Merchandise net revenue, which includes revenue from MotorClothes®
apparel and riding gear, comprised 5.1%, 5.6% and 6.1% of net revenue in the Motorcycles segment in 2014, 2013 and 2012,
respectively.
Licensing – The Company creates an awareness of the Harley-Davidson brand among its customers and the non-riding
public through a wide range of products for enthusiasts by licensing the name “Harley-Davidson” and other trademarks owned
by the Company. The Company’s licensed products include t-shirts, eyewear, vehicle accessories, jewelry, leather goods, toys,
footwear and numerous other products. The majority of licensing activity currently occurs in the U.S. Royalty revenues from
licensing, included in Motorcycles segment net revenue, were $47.1 million, $58.9 million and $49.1 million in 2014, 2013 and
2012, respectively.
Harley-Davidson Museum – The Company operates the Harley-Davidson Museum (Museum) in Milwaukee, Wisconsin.
The Museum is a unique destination that the Company believes builds and strengthens bonds between riders and the Company
and enhances the brand among the public at large. The 130,000 square foot campus houses the Museum and archives, a
restaurant, café, retail store and several special event spaces.
Other Services – The Company also provides a variety of services to its independent dealers including motorcycle service
and business management training programs and customized dealer software packages. Motorcycle rentals are available
through many of the Company’s independent dealers under the Company’s Authorized Rentals Program. Motorcycle rider
training is available through the Company's Harley-DavidsonTM Riding Academy.
International Sales – The Company’s revenue from the sale of motorcycles and related products to independent dealers
and distributors located outside of the United States was approximately $1.79 billion, $1.70 billion and $1.58 billion, or
approximately 32%, 32% and 32% of net revenue of the Motorcycles segment, during 2014, 2013 and 2012, respectively.
Patents and Trademarks – The Company strategically manages its portfolio of patents, trade secrets, copyrights,
trademarks and other intellectual property.
The Company and its subsidiaries own, and continue to obtain, patent rights that relate to its motorcycles and related
products and processes for their production. Certain technology-related intellectual property is also protected, where
appropriate, by license agreements, confidentiality agreements or other agreements with suppliers, employees and other third
5
parties. The Company diligently protects its intellectual property, including patents and trade secrets, and its rights to
innovative and proprietary technology and designs. This protection, including enforcement, is important as the Company moves
forward with investments in new products, designs and technologies. While the Company believes patents are important to its
business operations and in the aggregate constitute a valuable asset, the success of the business is not dependent on any one
patent or group of patents. The Company’s active patent portfolio has an average age for patents of approximately seven and a
half years. A patent review committee, which is comprised of a number of key executives, manages the patent strategy and
portfolio of the Company.
Trademarks are important to the Company’s motorcycle business and licensing activities. The Company has a vigorous
worldwide program of trademark registration and enforcement to maintain and strengthen the value of the trademarks and
prevent the unauthorized use of those trademarks. The HARLEY-DAVIDSON trademark and the Bar and Shield trademark are
each highly recognizable to the public and are very valuable assets. Additionally, the Company uses numerous other
trademarks, trade names and logos which are registered worldwide. The following are among the Company’s trademarks:
HARLEY-DAVIDSON, H-D, HARLEY, the Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, HARLEY
OWNERS GROUP, H.O.G., the H.O.G. Logo, SOFTAIL, SPORTSTER and V-ROD. The HARLEY-DAVIDSON trademark
has been used since 1903 and the Bar and Shield trademark since at least 1910. Substantially all of the Company’s trademarks
are owned by H-D U.S.A., LLC, a subsidiary of the Company, which also manages the Company’s trademark strategy and
portfolio.
Marketing – The Company is executing a multi-generational and multi-cultural, global marketing strategy. The Company
measures the success of this strategy by monitoring market shares (where available) across its various customer definitions, as
well as monitoring brand health in various markets.
U.S. retail purchasers of new Harley-Davidson motorcycles include both core and outreach customers and are diverse in
terms of age, gender and ethnicity. The Company defines its U.S. core customer base as Caucasian men over the age of 35 and
its U.S. outreach customers as women (Caucasian, age 35+), young adults (ages 18-34), African-American adults (age 35+),
and Latino adults (age 35+). In 2013 (which is the most recent data available), for the sixth straight year the Company was the
market share leader in U.S. new motorcycle registrations (all cc's) within the core-customer segment and in each outreach
customer segment. (Source: R. L. Polk & Co. 2013 motorcycle registration data from IHS Automotive)
In 2014, the average U.S. retail purchaser of a new Harley-Davidson motorcycle had a median household income of
approximately $92,800. More than three-quarters of the U.S. retail sales of new Harley-Davidson motorcycles were to
purchasers with at least one year of education beyond high school, and 34% of the buyers had college/graduate degrees.
(Sources: 2014 Company Studies)
Outside of the U.S., the Company's definition of core and outreach customers varies depending on the profile of its
customers in each market. In general, the Company defines it core customers outside the U.S. as men over the age of 35 and its
outreach customers outside the U.S. as women and young adults.
The Company’s products are marketed to retail customers worldwide primarily through advertising and promotional
activities via various broadcast, print and electronic channels. Additionally, local marketing efforts are accomplished through a
cooperative program with the Company’s independent dealers.
Customer experiences have traditionally been at the center of much of the Company’s marketing. To attract customers
and achieve its goals, the Company participates in motorcycle rallies around the world and also in major motorcycle consumer
shows, racing activities, music festivals, mixed martial arts activities and other special promotional events.
The Company promotes its Harley-Davidson products and the related lifestyle through the Harley Owners Group
(H.O.G.®), which has approximately 1 million members worldwide and the Company believes is the industry’s largest
company-sponsored motorcycle enthusiast organization. H.O.G.® also sponsors many motorcycle events, including rallies and
rides for Harley-Davidson motorcycle enthusiasts throughout the world.
The Company's Harley-DavidsonTM Riding Academy offers a series of rider education experiences that provide both new
and experienced riders with deeper engagement in the sport of motorcycling by teaching basic and advanced motorcycling
skills and knowledge. Since its inception, the program has trained more than 400,000 riders. The courses are conducted by a
network of select Harley-Davidson dealerships throughout the U.S., South Africa, China and Mexico, enabling students to
experience the Harley-Davidson lifestyle, environment, people, and products as they learn.
The Company offers Harley-Davidson riders the opportunity to experience riding opportunities worldwide through its
global Harley-Davidson Authorized Tours Program. Riders can also rent Harley-Davidson motorcycles worldwide from
participating dealers through the Company’s Authorized Rentals Program.
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Distribution – The Company’s products are retailed through a network of independent dealers, of which the majority sell
Harley-Davidson motorcycles exclusively. The Company’s independent dealerships stock and sell the Company’s motorcycles,
P&A, general merchandise and licensed products, and perform service on Harley-Davidson motorcycles. The Company’s
independent dealers may also have secondary retail locations (SRLs) to meet additional retail and service needs of retail
customers. SRLs also provide P&A, general merchandise and licensed products and are authorized to sell and service new
motorcycles. The Company’s independent dealers also sell P&A, general merchandise and licensed products through “non-
traditional” retail outlets. The “non-traditional” outlets, which are extensions of the main dealership, consist of Alternate Retail
Outlets (AROs) and Seasonal Retail Outlets (SROs). AROs are located primarily in high traffic locations such as malls, airports
or popular vacation destinations and focus on selling the Company’s general merchandise and licensed products. SROs are
located in similar high traffic areas, but operate on a seasonal basis out of temporary locations such as vendor kiosks. AROs
and SROs are not authorized to sell new motorcycles.
In the United States, the Company distributes its motorcycles and related products to a network of independently-owned
full-service Harley-Davidson dealerships and the Overseas Military Sales Corporation, an entity that retails the Company’s
products to members of the U.S. military and government contractors. The Company distributes its motorcycles to its dealers in
the U.S. based on dealer orders but subject to an allocation system that the Company designed to be forward-looking and
market-driven to align the distribution of motorcycles with the demand in individual dealer markets. The allocation system can
affect the number of units of particular models that dealers are able to order and the timing of shipments to dealers. In Canada,
the Company sells its motorcycles and related products at wholesale to a single independent distributor, Deeley Harley-
Davidson Canada/Fred Deeley Imports Ltd., which in turn sells to independent dealers in the Canadian market.
The Company facilitates its independent dealers' sale of certain Parts and Accessories, General Merchandise and licensed
products in the U.S. through its online eCommerce channel. The Company's eCommerce model provides an online storefront,
product merchandising, digital marketing, inventory management and order fulfillment, returns processing, and customer care.
Retail internet orders are fulfilled and shipped by the Company, which acts as an agent for participating authorized Harley-
Davidson dealers who sell the products to customers. Dealers handle any after sale services that the customer may require.
The Company’s operations in the EMEA region are managed out of its Oxford, United Kingdom regional headquarters.
In the EMEA region, the Company distributes its motorcycles and related products to a network of independent dealers located
in approximately 49 countries in the region.
The Company’s operations in the Asia-Pacific region are managed out of its Singapore regional headquarters. In the Asia-
Pacific region, the Company distributes its motorcycles and related products to a network of independent dealers located in
approximately 17 countries in the region.
The Company’s operations in the Latin America region are managed out of its Miami, Florida regional headquarters. In
the Latin America region, the Company distributes its motorcycles and related products to a network of independent dealers
located in approximately 26 countries in the region.
The following table includes the number of worldwide Harley-Davidson independent dealerships by geographic region as
of December 31, 2014:
Full Service Dealerships and SRLs
Non-Traditional
North America Region
United States
694
96
Canada
69
4
EMEA
Region
Asia-Pacific
Region
Latin America
Region
369
11
273
12
55
29
Total
1,460
152
In 2009, the Company announced a strategic goal to open 100 to 150 new international dealerships from the end of 2009
through the end of 2014. Through December 31, 2014, the Company added 136 new international dealers. This excludes
international dealers closed in the normal course of business.
Retail Customer and Dealer Financing – The Company believes that HDFS, as well as other financial services
companies, provide adequate financing to Harley-Davidson independent distributors, dealers and their retail customers. HDFS
provides financing to Harley-Davidson independent dealers and the retail customers of those dealers in the U.S. and Canada.
HDFS also provides financing to the Company’s Canadian distributor. The Company’s independent distributors, dealers and
their retail customers in the EMEA, Asia-Pacific and Latin America regions are not directly financed by HDFS, but have access
to financing through other established financial services companies, some of which have licensing or branding agreements with
the Company.
Seasonality – The timing of retail sales made by the Company’s independent dealers tracks closely with regional riding
seasons.
7
The Company implemented surge manufacturing capabilities at its York, Pennsylvania facility in the first half of 2013
and at its Kansas City, Missouri facility in the first half of 2014. Surge manufacturing capabilities provide the Company the
flexibility to increase production of motorcycles ahead of and during the peak selling season in the North America region. As a
result of this flexible manufacturing capability, the Company's motorcycle production and wholesale shipments now correlate
more closely to the retail selling season in the North America region. Prior to 2013, the Company historically produced and
shipped motorcycles at wholesale to its North America region dealers at approximately the same level throughout the year.
Consequently, the Company’s independent dealers in the North America region typically built their inventory levels in the late
fall and winter in anticipation of the spring and summer retail selling season.
In markets outside of the North America region, the Company typically distributes motorcycles through regional
warehouses. Consequently, independent dealers and distributors in markets outside of the North America region typically do
not build significant inventory levels in the non-riding season, and as a result, the Company’s wholesale shipments to these
markets are generally lower in the non-riding season than in the riding season.
Motorcycle Manufacturing – The Company’s manufacturing strategy is based on the disciplined execution of the
Company's Continuous Improvement System (CIS). The focus of CIS is to align people, process and technology to drive
world-class manufacturing capability across its global facilities. The Company believes CIS provides the framework to drive
the highest levels of safety and quality, increase efficiency and reduce costs, and more effectively respond to changing
customer demands and expectations.(1)
Critical aspects of this manufacturing strategy include flexible manufacturing processes and supply chains, coupled with
cost-competitive and flexible labor agreements, which the Company believes will help ensure it is well positioned to meet
customer demand in a timely and cost-effective manner.(1) The Company implemented surge manufacturing capabilities at its
York, Pennsylvania facility in the first half of 2013 and at its Kansas City, Missouri facility in the first half of 2014. This
provides the Company the flexibility to increase the production of motorcycles ahead of and during the peak retail selling
season allowing the Company to more closely correlate the timing of production and wholesale shipments to the retail selling
season.
The Company operates a CKD (Complete Knock Down) assembly facility in Brazil, which assembles motorcycles sold
in Brazil from component kits sourced from the Company’s U.S. plants and its suppliers. The Company also operates a
manufacturing facility in India, which includes both CKD assembly of certain motorcycles for sale in India, and, beginning in
2014, production of the Company’s Street motorcycles for distribution to markets outside of North America. Like its U.S.
manufacturing facilities, the Company’s Brazil and India operations are focused on driving world-class performance through
the execution of CIS, with flexible production processes to meet customer demands at reduced lead times.
Raw Materials and Purchased Components – The Company continues to establish and reinforce long-term, mutually
beneficial relationships with its suppliers. Through these collaborative relationships, the Company gains access to technical and
commercial resources for application directly to product design, development and manufacturing initiatives. This strategy has
generated improved product quality, technical integrity, application of new features and innovations and faster manufacturing
ramp-up of new vehicle introductions. Through a continued focus on collaboration and strong supplier relationships, the
Company believes it will be positioned to achieve strategic objectives and deliver cost and quality improvement over the long-
term(1).
The Company's principal raw materials that are purchased include steel and aluminum castings, forgings, steel sheets and
bars. The Company also purchases certain motorcycle components, including, but not limited to, electronic fuel injection
systems, batteries, certain wheels, tires, seats, electrical components and instruments. The Company closely monitors the
overall viability of its supply base. At this time, the Company does not anticipate difficulties in obtaining raw materials or
components(1).
The Company operates a manufacturing facility in Australia for the purpose of producing certain complex, high-finish
wheels.
Research and Development – The objective of the Company's product development strategy is to ensure that the
Company delivers relevant products for an increasingly diverse customer base while reducing cost and time to market. The
strategy is supported by a product development methodology and organizational structure that support innovation, flexibility,
capacity and a focus on consumer insights. The Company incurred research and development expenses of $138.3 million,
$152.2 million and $137.3 million during 2014, 2013 and 2012, respectively.
Regulation – International, federal, state and local authorities have various environmental control requirements relating to
air, water and noise that affect the business and operations of the Company. The Company strives to ensure that its facilities and
products comply with all applicable environmental regulations and standards.
8
The Company’s motorcycles that are sold in the United States are subject to certification by the U.S. Environmental
Protection Agency (EPA) and the California Air Resources Board (CARB) for compliance with applicable emissions and noise
standards. Harley-Davidson motorcycle products are designed to comply with EPA and CARB standards and the Company
believes it will comply with future requirements when they go into effect(1). Additionally, the Company’s motorcycle products
must comply with the motorcycle emissions, noise and safety standards of Canada, the European Union, Japan, Brazil and
certain other foreign markets where they are sold, and the Company believes its products currently comply with those
standards. Because the Company expects that environmental standards will become more stringent over time, the Company
will continue to incur research, development and production costs in this area for the foreseeable future(1).
The Company, as a manufacturer of motorcycle products, is subject to the U.S. National Traffic and Motor Vehicle Safety
Act, which is administered by the U.S. National Highway Traffic Safety Administration (NHTSA). The Company has certified
to NHTSA that its motorcycle products comply fully with all applicable federal motor vehicle safety standards and related
regulations. The Company has from time to time initiated certain voluntary recalls. During the last three years, the Company
has initiated 24 voluntary recalls related to Harley-Davidson motorcycles at a total cost of $30.0 million. The Company
reserves for all estimated costs associated with recalls in the period that the recalls are announced.
Employees – As of December 31, 2014, the Motorcycles segment had approximately 5,900 employees.
Approximately 2,600 unionized employees at the manufacturing facilities are represented as follows:
• York, Pennsylvania - represented by International Association of Machinist and Aerospace Workers (IAM) and the
collective bargaining agreement will expire on February 2, 2017
• Kansas City, Missouri - represented by United Steelworkers of America (USW) and IAM and the respective collective
bargaining agreements will expire on July 31, 2018
• Menomonee Falls, Wisconsin - represented by USW and IAM and the respective collective bargaining agreements will
expire on March 31, 2019
• Tomahawk, Wisconsin - represented by USW and the collective bargaining agreement will expire on March 31, 2019
Please refer to the Note 3 of Item 8, “Consolidated Financial Statements and Supplementary Data” for further discussion
of the Company’s restructuring activities.
Internet Access – The Company’s internet website address is www.harley-davidson.com. The Company makes available
free of charge (other than an investor’s own internet access charges) through its internet website the Company’s Annual Report
on Form 10-K , quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports, as soon
as reasonably practicable after it electronically files such material with, or furnishes such material to, the United States
Securities and Exchange Commission (SEC). In addition, the Company makes available, through its website, the following
corporate governance materials: (a) the Company’s Corporate Governance Policy; (b) Committee Charters approved by the
Company’s Board of Directors for the Audit Committee, Human Resources Committee, Nominating and Corporate Governance
Committee and Sustainability Committee; (c) the Company’s Financial Code of Ethics; (d) the Company’s Code of Business
Conduct (the Code of Conduct) in nine languages including English; (e) the Conflict of Interest Process for Directors,
Executive Officers and Other Employees (the Conflict Process); (f) a list of the Company’s Board of Directors; (g) the
Company’s By-laws; (h) the Company’s Environmental Policy; (i) the Company’s Policy for Managing Disclosure of Material
Information; (j) the Company’s Supplier Code of Conduct; (k) the Sustainability Strategy Report; (l) the list of compensation
survey participants used as market reference points for various components of compensation as reported in the Company’s
Notice of Annual Meeting and Proxy Statement filed with the SEC on March 17, 2014, which compensation relates to the
Company’s named executive officers; (m) the California Transparency in Supply Chain Act Disclosure; (n) Statement on
Conflict Minerals; (o) Political Engagement and Contributions 2012-2014; and (p) the Company's Clawback Policy. This
information is also available from the Company upon request. The Company satisfies the disclosure requirements under the
Code of Conduct, the Conflict Process and applicable New York Stock Exchange listing requirements regarding waivers of the
Code of Conduct or the Conflict Process by disclosing the information in the Company’s proxy statement for its annual meeting
of shareholders or on the Company’s website. The Company is not including the information contained on or available through
its website as a part of, or incorporating such information by reference into, this Annual Report on Form 10-K.
9
Financial Services
HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans,
primarily for the purchase of Harley-Davidson motorcycles. HDFS is an agent for certain unaffiliated insurance companies
providing motorcycle insurance and protection products to motorcycle owners. HDFS conducts business principally in the
United States and Canada, and primarily through certain subsidiaries such as Harley-Davidson Credit Corp., Eaglemark
Savings Bank (ESB), Harley-Davidson Insurance Services, Inc., and Harley-Davidson Financial Services Canada, Inc. The
Company’s independent distributors, dealers and their retail customers in the EMEA, Asia-Pacific and Latin America regions
are not financed by HDFS, but have access to financing through other third-party financial institutions, some of which have
licensing or branding agreements with the Company or HDFS.
Wholesale Financial Services – HDFS provides wholesale financial services to Harley-Davidson dealers and distributors,
including floorplan and open account financing of motorcycles and motorcycle parts and accessories. HDFS offers wholesale
financial services to Harley-Davidson dealers in the United States and Canada, and during 2014, 100% of such dealers utilized
those services at some point during the year. HDFS also offers financial services to the Harley-Davidson distributor in Canada.
The wholesale finance operations of HDFS are located in Plano, Texas.
Retail Financial Services – HDFS provides retail financing to consumers, consisting primarily of installment lending for
the purchase of new and used Harley-Davidson motorcycles. HDFS’ retail financial services are available through most Harley-
Davidson dealers in the United States and Canada. HDFS’ retail finance operations are principally located in Carson City,
Nevada and Plano, Texas.
Insurance Services – HDFS operates as an agent for certain unaffiliated insurance companies offering point-of-sale
protection products through most Harley-Davidson dealers in both the U.S. and Canada, including motorcycle insurance,
extended service contracts, credit protection and motorcycle maintenance protection. HDFS also direct-markets motorcycle
insurance and extended service contracts to owners of Harley-Davidson motorcycles. In addition, HDFS markets a
comprehensive package of business insurance coverages and services to owners of Harley-Davidson dealerships. The HDFS
insurance operations are located in Carson City, Nevada and Chicago, Illinois.
Licensing - HDFS has licensing arrangements with third-party financial institutions that issue credit cards bearing the
Harley-Davidson brand. Internationally, HDFS licenses the Harley-Davidson brand to local third-party financial institutions
that offer products to the Company’s retail customers such as financing and insurance.
Funding – The Company believes a diversified and cost effective funding strategy is important to meet HDFS’ goal of
providing credit while delivering appropriate returns and profitability. Financial Services operations have been funded with
unsecured debt, unsecured commercial paper, asset-backed commercial paper conduit facilities, committed unsecured bank
facilities, term asset-backed securitizations and intercompany borrowings.
Competition – The Company regards its ability to offer a package of wholesale and retail financial services in the U.S.
and Canada as a significant competitive advantage. Competitors in the financial services industry compete for business based
largely on price and, to a lesser extent, service. HDFS competes on convenience, service, brand association, dealer relations,
industry experience, terms and price.
In the United States, HDFS financed 56.8% of the new Harley-Davidson motorcycles retailed by independent dealers
during 2014, compared to 54.5% in 2013. In Canada, HDFS financed 34.0% of the new Harley-Davidson motorcycles retailed
by independent dealers during 2014, compared to 31.8% in 2013. Competitors for retail motorcycle finance business are
primarily banks, credit unions and other financial institutions. In the motorcycle insurance business, competition primarily
comes from national insurance companies and from insurance agencies serving local or regional markets. For insurance-related
products such as extended service contracts, HDFS faces competition from certain regional and national industry participants as
well as dealer in-house programs. Competition for the wholesale motorcycle finance business primarily consists of banks and
other financial institutions providing wholesale financing to Harley-Davidson dealers in their local markets.
Trademarks – HDFS uses various trademarks and trade names for its financial services and products which are licensed
from H-D U.S.A., LLC, including HARLEY-DAVIDSON, H-D and the Bar & Shield logo.
Seasonality – In the U.S. and Canada, motorcycles are primarily used during warmer months. Accordingly, HDFS
experiences seasonal variations in retail financing activities based on the timing of regional riding seasons. In general, from
mid-March through August, retail financing volume is greatest. HDFS wholesale financing volume is affected by inventory
levels at Harley-Davidson dealers and distributors. As discussed under "Motorcycle and Related Products - Seasonality", the
Company implemented flexible production capabilities in 2013 and 2014 which has reduced the seasonality of dealer inventory
levels for new motorcycles. Although to a lesser extent than in years prior to the implementation of flexible production, dealers
10
generally have higher inventory levels of new and used motorcycles in the late fall and winter than during the spring and
summer riding season. As a result, wholesale financing volume is higher during fall and winter as compared to the rest of the
year.
Regulation – The operations of HDFS (both U.S. and foreign) are subject, in certain instances, to supervision and
regulation by state and federal administrative agencies and various foreign governmental authorities. Many of the statutory and
regulatory requirements imposed by such entities are in place to provide consumer protection as it pertains to the selling and
ongoing servicing of financial products and services. Therefore, operations may be subject to various regulations, laws and
judicial and/or administrative decisions imposing requirements and restrictions, which among other things: (a) regulate credit
granting activities, including establishing licensing requirements, in applicable jurisdictions; (b) establish maximum interest
rates, finance charges and other charges; (c) regulate customers’ insurance coverage; (d) require disclosure of credit and
insurance terms to customers; (e) govern secured transactions; (f) set collection, foreclosure, repossession and claims handling
procedures and other trade practices; (g) prohibit discrimination in the extension of credit and administration of loans;
(h) regulate the use and reporting of information related to a borrower; (i) require certain periodic reporting; (j) govern the use
and protection of non-public personal information; (k) regulate the use of information reported to the credit reporting agencies;
(l) regulate the reporting of information to the credit reporting agencies; and/or (m) regulate insurance solicitation and sales
practices.
Depending on the provisions of the applicable laws and regulations, the interpretation of laws and regulations and the
specific facts and circumstances involved, violations of or non-compliance with these laws may limit the ability of HDFS to
collect all or part of the principal or interest on applicable loans. In addition, these violations or non-compliance may entitle the
borrower to rescind the loan or to obtain a refund of amounts previously paid, could subject HDFS to the payment of damages
or penalties and administrative sanctions, including “cease and desist” orders, and could limit the number of loans eligible for
HDFS securitization programs.
Such regulatory requirements and associated supervision could limit the discretion of HDFS in operating its business.
Noncompliance with applicable statutes or regulations could result in the suspension or revocation of any charter, license or
registration at issue, as well as the imposition of civil fines, criminal penalties and administrative sanctions. The Company
cannot assure that the applicable laws or regulations will not be amended or construed in ways that are adverse to HDFS, that
new laws or regulations will not be adopted in the future, or that laws or regulations will not attempt to limit the interest rates
charged by HDFS, any of which may adversely affect the business of HDFS or its results of operations.
A subsidiary of HDFS, Eaglemark Savings Bank (ESB), is a Nevada state thrift chartered as an Industrial Loan Company
(ILC). As such, the activities of this subsidiary are governed by federal laws and regulations as well as State of Nevada banking
laws, and are subject to examination by the Federal Deposit Insurance Corporation (FDIC) and Nevada state bank examiners.
The Dodd-Frank Wall Street Reform and Consumer Protection Act, which was passed into law in 2010, granted the federal
Consumer Financial Protection Bureau (CFPB) significant supervisory, enforcement, and rule-making authority in the area of
consumer financial products and services. While direct supervision of ESB will remain with the FDIC and the State of Nevada,
certain CFPB regulations, when finalized, will directly impact HDFS and its operations. The CFPB staff recently proposed a
rule that will expand the scope of its supervisory authority to include non-bank larger participants in the vehicle financing
market. This proposed rule was published by the CFPB on October 8, 2014, and if this rule is finalized as proposed, the larger
participant threshold set by the CFPB would include Harley-Davidson Credit Corp. or other Harley-Davidson entities, which
would result in CFBP supervision and periodic examinations of those entities.
ESB originates retail loans and sells the loans to a non-banking subsidiary of HDFS. This process allows HDFS to offer
retail products with many common characteristics across the United States and to similarly service loans to U.S. retail
customers.
Employees – As of December 31, 2014, the Financial Services segment had approximately 600 employees.
Item 1A.
Risk Factors
An investment in Harley-Davidson, Inc. involves risks, including those discussed below. These risk factors should be
considered carefully before deciding whether to invest in the Company.
• The Company may not be able to successfully execute its long-term business strategy. There is no assurance that
the Company will be able to drive growth to the extent desired through its focus of efforts and resources on its long-
term business strategy and the Harley-Davidson brand or to enhance productivity and profitability to the extent desired
through pricing and continuous improvement.
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• Changes in general economic conditions, tightening of credit, political events or other factors may adversely
impact dealers’ retail sales. The motorcycle industry is impacted by general economic conditions over which
motorcycle manufacturers have little control. These factors can weaken the retail environment and lead to weaker
demand for discretionary purchases such as motorcycles. Tightening of credit can limit the availability of funds from
financial institutions and other lenders and sources of capital which could adversely affect the ability of retail
consumers to obtain loans for the purchase of motorcycles from lenders, including HDFS. Should general economic
conditions or motorcycle industry demand decline, the Company’s results of operations and financial condition may be
substantially adversely affected. The motorcycle industry can also be affected by political conditions and other factors
over which motorcycle manufacturers have little control.
• The Company is exposed to market risk from changes in foreign exchange rates, commodity prices and interest
rates. The Company sells its products internationally and in most markets those sales are made in the foreign
country’s local currency. Shifting foreign exchange rates can adversely affect the Company's revenue and margin, and
cause volatility in results of operations. The Company is also subject to risks associated with changes in prices of
commodities. Earnings from the Company’s financial services business are affected by changes in interest rates.
Although the Company uses derivative financial instruments to some extent to attempt to manage a portion of its
exposure to foreign currency exchange rates and commodity prices, the Company does not attempt to manage its
entire expected exposure, and these instruments generally do not extend beyond one year and may expose the
Company to credit risk in the event of counterparty default to the derivative financial instruments. There can be no
assurance that in the future the Company will successfully manage these risks.
• The Company sells its products at wholesale and must rely on a network of independent dealers and
distributors to manage the retail distribution of its products. The Company depends on the capability of its
independent dealers and distributors to develop and implement effective retail sales plans to create demand among
retail purchasers for the motorcycles and related products and services that the dealers and distributors purchase from
the Company. If the Company’s independent dealers and distributors are not successful in these endeavors, then the
Company will be unable to maintain or grow its revenues and meet its financial expectations. Further, independent
dealers and distributors may experience difficulty in funding their day-to-day cash flow needs and paying their
obligations resulting from adverse business conditions such as weakened retail sales and tightened credit. If dealers are
unsuccessful, they may exit or be forced to exit the business or, in some cases, the Company may seek to terminate
relationships with certain dealerships. As a result, the Company could face additional adverse consequences related to
the termination of dealer relationships. Additionally, liquidating a former dealer’s inventory of new and used
motorcycles can add downward pressure on new and used motorcycle prices. Further, the unplanned loss of any of the
Company’s independent dealers may lead to inadequate market coverage for retail sales of new motorcycles and for
servicing previously sold motorcycles, create negative impressions of the Company with its retail customers, and
adversely impact the Company’s ability to collect wholesale receivables that are associated with that dealer.
• A cybersecurity breach involving digital consumer or employee personal data may adversely affect the
Company’s reputation, revenue and earnings. The Company and certain of its third-party vendors receive and store
digital personal information in connection with its human resources operations, financial services operations, e-
commerce, the Harley Owners Group and other aspects of its business. Any system failure, accident or security breach
could result in disruptions to the Company's operations. To the extent that any disruptions or security breach results in
a loss or damage to the Company's data, or in inappropriate disclosure of confidential information, it could cause
significant damage to the Company's reputation, affect its relationships with customers, lead to claims against the
Company and ultimately harm the Company's business. In addition, the Company may be required to incur significant
costs to protect against damage caused by these disruptions or security breaches in the future.
• Expanding international sales and operations subjects the Company to risks that may have a material adverse
effect on its business. Expanding international sales and operations is a part of the Company’s long-term business
strategy. To support that strategy, the Company must increase its presence outside the U.S., including additional
employees and investment in business infrastructure and operations. International operations and sales are subject to
various risks, including political and economic instability, local labor market conditions, the imposition of foreign
tariffs and other trade barriers, the impact of foreign government regulations and the effects of income and
withholding taxes, governmental expropriation and differences in business practices. The Company may incur
increased costs and experience delays or disruptions in product deliveries and payments in connection with
international operations and sales that could cause loss of revenues and earnings. Unfavorable changes in the political,
regulatory and business climate could have a material adverse effect on the Company’s net sales, financial condition,
profitability or cash flows.
12
• Retail sales of the Company's independent dealers may be impacted by weather. The Company has observed that
abnormally cold and/or wet conditions in a region could have the effect of reducing demand or changing the timing for
purchases of new Harley-Davidson motorcycles. Reduced demand for new Harley-Davidson motorcycles ultimately
leads to reduced shipments by the Company.
• The Company must comply with governmental laws and regulations that are subject to change and involve
significant costs. The Company’s sales and operations in areas outside the U.S. may be subject to foreign laws,
regulations and the legal systems of foreign courts or tribunals. These laws and policies governing operations of
foreign-based companies may result in increased costs or restrictions on the ability of the Company to sell its products
in certain countries. The Company’s international sales operations may also be adversely affected by U.S. laws
affecting foreign trade and taxation.
The Company’s domestic sales and operations are subject to governmental policies and regulatory actions of agencies
of the United States Government, including the Environmental Protection Agency (EPA), SEC, National Highway
Traffic Safety Administration, Department of Labor and Federal Trade Commission. In addition, the Company’s sales
and operations are also subject to laws and actions of state legislatures and other local regulators, including dealer
statutes and licensing laws. Changes in regulations or the imposition of additional regulations may have a material
adverse effect on the Company’s business and results of operations.
Tax - The Company is subject to income and non-income based taxes in the U.S. and in various foreign jurisdictions.
Significant judgment is required in determining the Company's worldwide income tax liabilities and other tax
liabilities. The Company believes that it complies with applicable tax law. If the governing tax authorities have a
different interpretation of the applicable law or if there is a change in tax law, the Company's financial condition and/
or results of operations may be adversely affected.
Environmental - The Company’s motorcycle products use internal combustion engines. These motorcycle products are
subject to statutory and regulatory requirements governing emissions and noise, including standards imposed by the
EPA, state regulatory agencies, such as California Air Resources Board, and regulatory agencies in certain foreign
countries where the Company’s motorcycle products are sold. The Company is also subject to statutory and regulatory
requirements governing emissions and noise in the conduct of the Company’s manufacturing operations. Any
significant change to the regulatory requirements governing emissions and noise may substantially increase the cost of
manufacturing the Company’s products. If the Company fails to meet existing or new requirements, then the Company
may be unable to sell certain products or may be subject to fines or penalties. Further, in response to concerns about
global climate changes and related changes in consumer preferences, the Company may face greater regulatory or
customer pressure to develop products that generate less emissions. This may require the Company to spend additional
funds on research, product development, and implementation costs and subject the Company to the risk that the
Company’s competitors may respond to these pressures in a manner that gives them a competitive advantage.
Financial Services - The Company’s financial services operations are governed by various foreign, federal and state
laws that more specifically affect general financial and lending institutions. The financial services operations originate
the majority of its consumer loans through its subsidiary, Eaglemark Savings Bank, a Nevada state thrift chartered as
an industrial loan company. Congress has previously considered and may in the future impose additional regulation
and supervision over the financial services industry.
Depending on the provisions of the applicable laws and regulations, the interpretation of laws and regulations and the
specific facts and circumstances involved, violations of or non-compliance with these laws may limit the ability of
HDFS to collect all or part of the principal or interest on applicable loans, may entitle the borrower to rescind the loan
or obtain a refund of amounts previously paid, could subject HDFS to payment of damages or penalties and
administrative sanctions, including "cease and desist" orders, and could limit the number of loans eligible for HDFS
securitizations programs. Such regulatory requirements and associated supervision could limit the discretion of HDFS
in operating its business. Noncompliance with applicable statutes or regulations could result in the suspension or
revocation of any charter, license or registration at issue, as well as the imposition of civil fines, criminal penalties and
administrative sanctions. The Company cannot assure that the applicable laws or regulations will not be amended or
construed in ways that are adverse to HDFS, that new laws and regulations will not be adopted in the future, or that
laws and regulations will not attempt to limit the interest rates charged by HDFS, any of which may adversely affect
the business of HDFS or its results of operations.
In 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) was passed into law.
The Dodd-Frank Act is a sweeping piece of legislation, and the financial services industry is still assessing the
impacts. Congress detailed some significant changes, but the Dodd-Frank Act leaves many details to be determined by
13
regulation and further study. The full impact will not be fully known for years, as regulations that are intended to
implement the Dodd-Frank Act are adopted by the appropriate agencies, and the text of the Dodd-Frank Act is
analyzed by impacted stakeholders and possibly the courts. The Dodd-Frank Act also created the Consumer Financial
Protection Bureau (CFPB), housed in the Federal Reserve. The CFPB has been granted significant enforcement and
rule-making authority in the area of consumer financial products and services. The direction that the CFPB will take,
the regulations it will adopt, and its interpretation of existing laws and regulations are all elements that are not yet
known. Compliance with the law may be costly and could affect operating results as the implementation of new forms,
processes, procedures and controls and infrastructure may be required to comply with the regulations. Compliance
may create operational constraints and place limits on pricing. Failure to comply with these regulations, changes in
these or other regulations, or the imposition of additional regulations, could affect HDFS’ earnings, limit its access to
capital, limit the number of loans eligible for HDFS securitization programs and have a material adverse effect on
HDFS’ business and results of operations. The CFPB staff recently proposed a rule that would expand the scope of its
supervisory authority to include non-bank larger participants in the vehicle financing market. The CFPB published this
proposed rule on October 8, 2014, and if this rule is finalized as proposed, the larger participant threshold set by the
CFPB would include Harley-Davidson Credit Corp. and other Harley-Davidson entities, which would result in CFBP
supervision and periodic examinations of those entities.
U.S. Public Company - The Company is also subject to policies and actions of the SEC and New York Stock Exchange
(NYSE). Many major competitors of the Company are not subject to the requirements of the SEC or the NYSE rules.
As a result, the Company may be required to disclose certain information that may put the Company at a competitive
disadvantage to its principal competitors.
• The Company relies on third party suppliers to obtain raw materials and provide component parts for use in
the manufacture of its motorcycles. The Company may experience supply problems relating to raw materials and
components such as unfavorable pricing, poor quality, or untimely delivery. In certain circumstances, the Company
relies on a single supplier to provide the entire requirement of a specific part, and a change in this established supply
relationship may cause disruption in the Company’s production schedule. In addition, the price and availability of raw
materials and component parts from suppliers can be adversely affected by factors outside of the Company’s control
such as the supply of a necessary raw material or natural disasters. Further, Company suppliers may experience
difficulty in funding their day-to-day cash flow needs because of tightening credit caused by financial market
disruption. In addition, adverse economic conditions and related pressure on select suppliers due to difficulties in the
global manufacturing arena could adversely affect their ability to supply the Company. These supplier risks may have
a material adverse effect on the Company’s business and results of operations.
• The Company must prevent and detect issues with its products, components purchased from suppliers, and its
and its suppliers’ manufacturing processes to reduce the risk of recall campaigns, increased warranty costs or
litigation, increased product liability claims or litigation, delays in new model launches, and inquiries or
investigations by regulatory agencies. The Company must also complete any recall campaigns within cost
expectations. The Company must continually improve and adhere to product development and manufacturing
processes, and ensure that its suppliers and their sub-tier suppliers adhere to product development and manufacturing
processes, to ensure high quality products are sold to retail customers. If product designs or manufacturing processes
are defective, the Company could experience delays in new model launches, product recalls, inquiries or investigations
from regulatory agencies, warranty claims, and product liability claims, which may involve purported class
actions. While the Company uses reasonable methods to estimate the cost of warranty, recall and product liability costs
and appropriately reflects those in its financial statements, there is a risk the actual costs could exceed
estimates. Further, selling products with poor quality and the announcement of recalls may also adversely affect the
Company’s reputation and brand strength.
• The Company relies on third parties to perform certain operating and administrative functions for the
Company. Similar to suppliers of raw materials and components, the Company may experience problems with
outsourced services, such as unfavorable pricing, untimely delivery of services, or poor quality. Also, these suppliers
may experience adverse economic conditions due to difficulties in the global economy that could lead to difficulties
supporting the Company's operations. In light of the amount and types of functions that the Company has outsourced,
these service provider risks may have a material adverse effect on the Company's business and results of operations.
• The Company manufactures products that create exposure to product liability claims and litigation. To the
extent plaintiffs are successful in showing that personal injury or property damage result from defects in the design or
manufacture of the Company’s products, the Company may be subject to claims for damages that are not covered by
insurance. The costs associated with defending product liability claims, including frivolous lawsuits, and payment of
14
damages could be substantial. The Company’s reputation may also be adversely affected by such claims, whether or
not successful.
• The Company is and may in the future become subject to legal proceedings and commercial or contractual
disputes. The uncertainty associated with substantial unresolved claims and lawsuits may harm the Company’s
business, financial condition, reputation and brand. The defense of the lawsuits may result in the expenditures of
significant financial resources and the diversion of management’s time and attention away from business operations.
In addition, although the Company is unable to determine the amount, if any, that it may be required to pay in
connection with the resolution of the lawsuits by settlement or otherwise, any such payment may have a material
adverse effect on the Company’s business and results of operations. Refer to the Company’s disclosures concerning
legal proceedings in the periodic reports that the Company files with the Securities and Exchange Commission (SEC)
for additional detail regarding lawsuits and other claims against the Company.
• The Company’s marketing strategy of appealing to and growing sales to multi-generational and multi-cultural
customers worldwide may not continue to be successful. The Company has been successful in marketing its
products in large part by promoting the experience of Harley-Davidson motorcycling. To sustain and grow the
business over the long-term, the Company must continue to be successful selling products and promoting the
experience of motorcycling to both core customers and outreach customers such as women, young adults and
ethnically diverse adults. The Company must also execute its multi-generational and multi-cultural strategy without
adversely impacting the strength of the brand with core customers.
• The Company’s success depends upon the continued strength of the Harley-Davidson brand. The Company
believes that the Harley-Davidson brand has significantly contributed to the success of its business and that
maintaining and enhancing the brand is critical to expanding its customer base. Failure to protect the brand from
infringers or to grow the value of the Harley-Davidson brand may have a material adverse effect on the Company’s
business and results of operations.
• The Company must invest in and successfully implement new information systems and technology. The
Company is continually modifying and enhancing its systems and technology to increase productivity and efficiency.
The Company has several large, strategic information system projects in process. As new systems and technologies
(and related strategies) are implemented, the Company could experience unanticipated difficulties resulting in
unexpected costs and adverse impacts to its manufacturing and other business processes. When implemented, the
systems and technology may not provide the benefits anticipated and could add costs and complications to ongoing
operations, which may have a material adverse effect on the Company’s business and results of operations.
• The Company must maintain stakeholder confidence in its operating ethics and corporate governance
practices. The Company believes it has a history of good corporate governance. Prior to the enactment of the
Sarbanes-Oxley Act of 2002, the Company had in place many of the corporate governance procedures and processes
now mandated by the Sarbanes-Oxley Act and related rules and regulations, such as Board Committee Charters and a
Corporate Governance Policy. In 1992, the Company established a Code of Business Conduct that defines how
employees interact with various Company stakeholders and addresses issues such as confidentiality, conflict of interest
and fair dealing. Failure to maintain its reputation for good corporate governance may have a material adverse effect
on the Company’s business and results of operations.
• The Company’s ability to remain competitive is dependent upon its capability to develop and successfully
introduce new, innovative and compliant products. The motorcycle market continues to change in terms of styling
preferences and advances in new technology and, at the same time, be subject to increasing regulations related to
safety and emissions. The Company must continue to distinguish its products from its competitors’ products with
unique styling and new technologies. As the Company incorporates new and different features and technology into its
products, the Company must protect its intellectual property from imitators and ensure its products do not infringe the
intellectual property of other companies. In addition, these new products must comply with applicable regulations
worldwide and satisfy the potential demand for products that produce lower emissions and achieve better fuel
economy. The Company must make product advancements while maintaining the classic look, sound and feel
associated with Harley-Davidson products. The Company must also be able to design and manufacture these products
and deliver them to a global marketplace in an efficient and timely manner. There can be no assurances that the
Company will be successful in these endeavors or that existing and prospective customers will like or want the
Company’s new products.
15
• The Company may not be able to successfully execute its manufacturing strategy. The Company’s manufacturing
strategy is designed to continuously improve product quality and increase productivity, while reducing costs and
increasing flexibility to respond to ongoing changes in the marketplace. The Company believes flexible
manufacturing, including flexible supply chains and flexible labor agreements, is the key element to enable
improvements in the Company’s ability to respond to customers in a cost effective manner. To execute this strategy,
the Company must be successful in its continuous improvement efforts which are dependent on the involvement of
management, production employees and suppliers. Any inability to achieve these objectives could adversely impact
the profitability of the Company’s products and its ability to deliver the right product at the right time to the customer.
• The Company and its independent dealers must successfully accommodate a seasonal retail motorcycle sales
pattern. The Company records the wholesale sale of a motorcycle when it is shipped to the Company’s independent
dealers and distributors. Prior to 2013, the Company historically produced and shipped motorcycles at wholesale to its
North America region dealers at approximately the same level throughout the year. The Company implemented
flexible production at its York, Pennsylvania facility in the first half of 2013 and began flexible production at its
Kansas City, Missouri facility in the first half of 2014. As a result of this capability, the Company's motorcycle
production and wholesale shipments now correlate more closely to the retail selling season in the North America
region. Any difficulties in executing flexible production could result in lost production or sales. The Company and its
independent dealers and distributors must be able to successfully manage changes in production rates, inventory levels
and other business processes associated with flexible production. Failure by the Company and its independent dealers
to make such adjustments may have a material adverse effect on the Company’s business and results of operations.
• Retail sales of the Company’s independent dealers may be adversely impacted by declining prices for used
motorcycles and excess supplies of new motorcycles. The Company has observed that when prices for used Harley-
Davidson motorcycles have declined, it can have the effect of reducing demand among retail purchasers for new
Harley-Davidson motorcycles (at or near manufacturer’s suggested retail prices). Further, introduction of new
motorcycle models with significantly different functionality, technology or other customer satisfiers can result in lower
customer demand for used motorcycles, resulting in declining prices for those used motorcycles, and prior model-year
new motorcycles. Also, while the Company has taken steps designed to balance production volumes for its new
motorcycles with demand, those steps may not be effective, or the Company’s competitors could choose to supply new
motorcycles to the market in excess of demand at reduced prices which could also have the effect of reducing demand
for new Harley-Davidson motorcycles (at or near manufacturer’s suggested retail prices). Ultimately, reduced demand
among retail purchasers for new Harley-Davidson motorcycles leads to reduced shipments by the Company.
• The Company’s Motorcycles segment is dependent upon unionized labor. Substantially all of the hourly
production employees working in the Motorcycles segment are represented by unions and covered by collective
bargaining agreements. Harley-Davidson Motor Company is currently a party to five collective bargaining agreements
with local affiliates of the International Association of Machinists and Aerospace Workers and the United Steelworkers
of America. Current collective bargaining agreements with hourly employees in Pennsylvania, Missouri and
Wisconsin will expire in 2017, 2018 and 2019, respectively. Collective bargaining agreements generally cover wages,
healthcare benefits and retirement plans, seniority, job classes and work rules. There is no certainty that the Company
will be successful in negotiating new agreements with these unions that extend beyond the current expiration dates or
that these new agreements will be on terms that will allow the Company to be competitive. Failure to renew these
agreements when they expire or to establish new collective bargaining agreements on terms acceptable to the
Company and the unions could result in the relocation of production facilities, work stoppages or other labor
disruptions which may have a material adverse effect on customer relationships and the Company’s business and
results of operations.
• The Company incurs substantial costs with respect to employee pension and healthcare benefits. The Company’s
cash funding requirements and its estimates of liabilities and expenses for pensions and healthcare benefits for both
active and retired employees are based on several factors that are outside the Company’s control. These factors include
funding requirements of the Pension Protection Act of 2006, the rate used to discount the future estimated liability, the
rate of return on plan assets, current and projected healthcare costs, healthcare reform or legislation, retirement age
and mortality. Changes in these factors can impact the expense, liabilities and cash requirements associated with these
benefits which could have a material adverse effect on future results of operations, liquidity or shareholders’ equity. In
addition, costs associated with these benefits put the Company under significant cost pressure as compared to its
competitors that may not bear the costs of similar benefit plans. Furthermore, costs associated with complying with the
Patient Protection and Affordable Care Act may produce additional cost pressure on the Company and its health care
plans.
16
• The ability of the Company to expand international sales may be impacted by existing or new laws and
regulations that impose motorcycle licensing restrictions and limit access to roads and highways. Expanding
international sales is a part of the Company’s long-term business strategy. A number of countries have tiered
motorcycle licensing requirements that limit the ability of new and younger riders to obtain licenses to operate the
Company’s motorcycles, and many countries are considering the implementation of such requirements. These
requirements only allow new and/or younger riders to operate smaller motorcycles for certain periods of time. Riders
typically are only permitted to obtain a license to ride larger motorcycles upon reaching certain ages and/or having
been licensed to ride smaller motorcycles for a certain period of time, and only after passing additional tests and
paying additional fees. These requirements pose obstacles to large displacement motorcycle ownership. Other
countries have laws and regulations that prohibit motorcycles from being operated on certain roads and
highways. These types of laws and regulations could adversely impact the Company’s plans to expand international
sales.
• The Company has a number of competitors, some of which have greater financial resources than the Company.
Many of the Company’s competitors are more diversified than the Company, and they may compete in all segments of
the motorcycle market, other powersports markets and/or the automotive market. Also, the Company’s manufacturer’s
suggested retail price for its motorcycles is generally higher than its competitors, and if price becomes a more
important competitive factor for consumers in the markets in which the Company competes, the Company may be at a
competitive disadvantage. In addition, the Company’s financial services operations face competition from various
banks, insurance companies and other financial institutions that may have access to additional sources of capital at
more competitive rates and terms, particularly for borrowers in higher credit tiers. The Company's responses to these
competitive pressures, or its failure to adequately address and respond to these competitive pressures, may have a
material adverse effect on the Company’s business and results of operations.
• The Company’s operations are dependent upon attracting and retaining skilled employees, including skilled
labor, executive officers and other senior leaders. The Company’s future success depends on its continuing
ability to identify, hire, develop, motivate, retain and promote skilled personnel for all areas of its organization.
The Company’s current and future total compensation arrangements, which include benefits and incentive awards,
may not be successful in attracting new employees and retaining and motivating the Company’s existing employees. In
addition, the Company must cultivate and sustain a work environment where employees are engaged and energized in
their jobs to maximize their performance. If the Company does not succeed in attracting new personnel, retaining
existing personnel, implementing effective succession plans and motivating and engaging personnel, including
executive officers, the Company may be unable to develop and distribute products and services and effectively execute
its plans and strategies.
• The Company’s Financial Services operations rely on external sources to finance a significant portion of its
operations. Liquidity is essential to the Company’s Financial Services business. Disruptions in financial markets may
cause lenders and institutional investors to reduce or cease to loan money to borrowers, including financial
institutions. The Company’s Financial Services operations may be negatively affected by difficulty in raising capital in
the long-term and short-term capital markets. These negative consequences may in turn adversely affect the
Company’s business and results of operations in various ways, including through higher costs of capital, reduced funds
available through its financial services operations to provide loans to independent dealers and their retail customers,
and dilution to existing share value through the use of alternative sources of capital.
• The Company’s Financial Services operations are highly dependent on accessing capital markets to fund their
operations at competitive interest rates, the Company’s access to capital and its cost of capital are highly
dependent upon its credit ratings, and any negative credit rating actions will adversely affect its earnings and
results of operations. The ability of the Company and its Financial Services operations to access unsecured capital
markets is influenced by their short-term and long-term credit ratings. If the Company’s credit ratings are downgraded
or its ratings outlook is negatively changed, the Company’s cost of borrowing could increase, resulting in reduced
earnings and interest margins, or the Company’s access to capital may be disrupted or impaired.
• The Company’s Financial Services operations are exposed to credit risk on its retail and wholesale receivables.
Credit risk is the risk of loss arising from a failure by a customer, including the Company's independent dealers and
distributors, to meet the terms of any contract with the Company’s financial services operations. Credit losses are
influenced by general business and economic conditions, including unemployment rates, bankruptcy filings and other
factors that negatively affect household incomes, as well as contract terms, customer credit profiles and the new and
used motorcycle market. Negative changes in general business, economic or market factors may have an additional
adverse impact on the Company’s financial services credit losses and future earnings. While HDFS experienced
17
historically low levels of retail credit losses during 2013 and 2014, the Company believes HDFS' retail credit losses
may continue to increase over time due to changing consumer credit behavior and HDFS' efforts to increase prudently
structured loan approvals in the sub-prime lending environment. Increases in the frequency of loss and decreases in the
value of repossessed Harley-Davidson branded motorcycles also adversely impact credit losses. If there are adverse
circumstances that involve a material decline in values of Harley-Davidson branded motorcycles, those circumstances
or any related decline in resale values for Harley-Davidson branded motorcycles could contribute to increased
delinquencies and credit losses.
• The Company’s operations may be affected by greenhouse emissions and climate change and related
regulations. Climate change is receiving increasing attention worldwide. Many scientists, legislators and others
attribute climate change to increased levels of greenhouse gases, including carbon dioxide, which has led to significant
legislative and regulatory efforts to limit greenhouse gas emissions. Congress has previously considered and may in
the future implement restrictions on greenhouse gas emissions. In addition, several states, including states where the
Company has manufacturing plants, have previously considered and may in the future implement greenhouse gas
registration and reduction programs. Energy security and availability and its related costs affect all aspects of the
Company’s manufacturing operations in the United States, including the Company’s supply chain. The Company’s
manufacturing plants use energy, including electricity and natural gas, and certain of the Company’s plants emit
amounts of greenhouse gas that may be affected by these legislative and regulatory efforts. Greenhouse gas regulation
could increase the price of the electricity the Company purchases, increase costs for use of natural gas, potentially
restrict access to or the use of natural gas, require the Company to purchase allowances to offset the Company’s own
emissions or result in an overall increase in costs of raw materials, any one of which could increase the Company’s
costs, reduce competitiveness in a global economy or otherwise negatively affect the Company’s business, operations
or financial results. Many of the Company’s suppliers face similar circumstances. Physical risks to the Company’s
business operations as identified by the Intergovernmental Panel on Climate Change and other expert bodies include
scenarios such as sea level rise, extreme weather conditions and resource shortages. Extreme weather may disrupt the
production and supply of component parts or other items such as natural gas, a fuel necessary for the manufacture of
motorcycles and their components. Supply disruptions would raise market rates and jeopardize the continuity of
motorcycle production.
• Regulations related to conflict minerals will cause the Company to incur additional expenses and may have
other adverse consequences. The SEC adopted inquiry, diligence and additional disclosure requirements related to
certain minerals sourced from the Democratic Republic of Congo and surrounding countries, or "conflict minerals",
that are necessary to the functionality of a product manufactured, or contracted to be manufactured, by an SEC
reporting company. The minerals that the rules cover are commonly referred to as "3TG" and include tin, tantalum,
tungsten and gold. These rules impose a requirement for public companies to make certain disclosures relating to
activities with conflict minerals. Compliance with the disclosure requirements could affect the sourcing and
availability of some of the minerals that the Company uses in the manufacturing of its products. The Company's
supply chain is complex, and if it is not able to determine the source and chain of custody for all conflict minerals used
in its products that are sourced from the Democratic Republic of Congo and surrounding countries or determine that
its products are "conflict free", then the Company may face reputational challenges with customers, investors or
others. Additionally, as there may be only a limited number of suppliers offering "conflict free" minerals, if the
Company chooses to use only conflict minerals that are "conflict free", the Company cannot be sure that it will be able
to obtain necessary materials from such suppliers in sufficient quantities or at competitive prices. Accordingly, the
Company could incur significant costs related to the compliance process, including potential difficulty or added costs
in satisfying the disclosure requirements.
The Company disclaims any obligation to update these Risk Factors or any other forward-looking statements. The
Company assumes no obligation (and specifically disclaims any such obligation) to update these Risk Factors or any other
forward-looking statements to reflect actual results, changes in assumptions or other factors affecting such forward-looking
statements.
Item 1B.
Unresolved Staff Comments
None.
18
Item 2.
Properties
The following is a summary of the principal operating properties of the Company as of December 31, 2014:
Motorcycles & Related Products Segment
Type of Facility
Corporate Office
Museum
Manufacturing(1)
Manufacturing(2)
Product Development Center
Manufacturing(3)
Manufacturing(4)
Manufacturing and Materials Velocity Center(5)
Motorcycle Testing
Motorcycle Testing
Motorcycle Testing
Regional Office
Manufacturing(6)
Regional Office
Manufacturing(7)
Regional Office
Manufacturing(8)
Location
Milwaukee, WI
Milwaukee, WI
Menomonee Falls, WI
Wauwatosa, WI
Wauwatosa, WI
Tomahawk, WI
York, PA
Kansas City, MO
Yucca, AZ
Yucca, AZ
Naples, FL
Miami, FL
Manaus, Brazil
Oxford, England
Bawal, India
Singapore
Approximate
Square Feet
Status
515,000 Owned
130,000 Owned
881,600 Owned
430,000 Owned
409,000 Owned
226,000 Owned
610,000 Owned
456,000 Owned
21,150 Owned
48,000 Lease expiring 2019
10,000 Lease expiring 2020
12,700 Lease expiring 2017
100,000 Lease expiring 2016
39,000 Lease expiring 2017
68,200 Lease expiring 2016
8,800 Lease expiring 2015
Adelaide, Australia
485,000 Lease expiring 2017
(1) Motorcycle powertrain production.
(2) Facility was idled during 2010 and production moved to Menomonee Falls, WI.
(3) Plastic parts production and painting.
(4) Motorcycle parts fabrication, painting and Softail® and touring model assembly.
(5) Motorcycle parts fabrication, painting and Dyna®, Sportster®, Softail®, V-Rod® and Street platform assembly.
(6) Assembly of select models for the Brazilian market.
(7) Assembly of select models for the Indian market and production of the Street platform for non-North American markets.
(8) Motorcycle wheel production.
Type of Facility
Office
Office
Office
Financial Services Segment
Location
Approximate
Square Feet
Status
Chicago, IL
Plano, TX
26,000 Lease expiring 2022
69,321 Lease expiring 2025
Carson City, NV
100,000 Owned
The Financial Services segment has three office facilities: Chicago, Illinois (corporate headquarters); Plano, Texas
(wholesale and retail operations); and Carson City, Nevada (retail and insurance operations).
Item 3.
Legal Proceedings
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
19
Environmental Protection Agency Notice
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA has delivered various
additional requests for information to which the Company has responded. It is probable that a result of the EPA’s investigation
will be some form of enforcement action by the EPA that will seek a fine and/or other relief. The Company has a reserve
associated with this matter which is included in accrued liabilities in the Consolidated Balance Sheet. However, given the
uncertainty that still exists concerning the resolution of this matter, there is a possibility that the actual loss incurred may be
materially different than the Company’s current reserve. At this time, the Company cannot reasonably estimate the impact of
any remedies the EPA might seek beyond the Company's current reserve for this matter, if any.
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties in various
environmental matters, including a matter involving the cleanup of soil and groundwater contamination at its York,
Pennsylvania facility. The York facility was formerly used by the U.S. Navy and AMF prior to the purchase of the York facility
by the Company from AMF in 1981. Although the Company is not certain as to the full extent of the environmental
contamination at the York facility, it has been working with the Pennsylvania Department of Environmental Protection
(PADEP) since 1986 in undertaking environmental investigation and remediation activities, including an ongoing site-wide
remedial investigation/feasibility study (RI/FS). In January 1995, the Company entered into a settlement agreement (the
Agreement) with the Navy, and the parties amended the Agreement in 2013 to address ordnance and explosive waste.
The Agreement calls for the Navy and the Company to contribute amounts into a trust equal to 53% and 47%,
respectively, of future costs associated with environmental investigation and remediation activities at the York facility
(Response Costs). The trust administers the payment of the Response Costs incurred at the York facility as covered by the
Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Condensed Consolidated Balance Sheets. As noted above, the RI/FS is still underway and given the
uncertainty that exists concerning the nature and scope of additional environmental investigation and remediation that may
ultimately be required under the RI/FS or otherwise at the York facility, the Company is unable to make a reasonable estimate
of those additional costs, if any, that may result.
The estimate of the Company’s future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities. Response Costs are expected to be paid over the next several
years.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.
Item 4.
Mine Safety Disclosures
Not Applicable
20
PART II
Item 5.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchase of Equity
Securities
Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange, Inc. The high and low market prices
for the common stock, reported as New York Stock Exchange, Inc. Composite Transactions, were as follows:
2014
Low
High
2013
Low
High
First quarter
Second quarter
Third quarter
Fourth quarter
$
$
$
$
60.55
63.74
60.24
54.22
$
$
$
$
70.04 First quarter
74.13 Second quarter
70.65 Third quarter
70.41 Fourth quarter
$
$
$
$
48.40
49.15
53.35
62.76
$
$
$
$
The Company paid the following dividends per share:
First quarter
Second quarter
Third quarter
Fourth quarter
2014
2013
2012
0.275
$
0.210
$
0.275
0.275
0.275
0.210
0.210
0.210
1.100
$
0.840
$
$
$
55.51
59.84
65.15
69.75
0.155
0.155
0.155
0.155
0.620
As of January 30, 2015, there were 78,014 shareholders of record of Harley-Davidson, Inc. common stock.
The following table contains detail related to the repurchase of common stock based on the date of trade during the
quarter ended December 31, 2014:
2014 Fiscal Period
September 29 to November 2
November 3 to November 30
December 1 to December 31
Total
Total Number of
Shares Purchased
Average Price
Paid per Share
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number of
Shares that May Yet Be
Purchased Under the
Plans or Programs
667,546
1,585,334
1,084,727
3,337,607
$
$
$
$
62
67
69
67
667,546
1,585,334
1,084,727
3,337,607
23,364,308
21,999,353
20,942,189
The Company has an authorization (originally adopted in December 1997) by its Board of Directors to repurchase shares
of its outstanding common stock under which the cumulative number of shares repurchased, at the time of any repurchase, shall
not exceed the sum of (1) the number of shares issued in connection with the exercise of stock options occurring on or after
January 1, 2004 plus (2) one percent of the issued and outstanding common stock of the Company on January 1 of the current
year, adjusted for any stock split. The company made discretionary share repurchases of 0.3 million shares during the fourth
quarter ended December 31, 2014 under this authorization. As of December 31, 2014, there were no shares available under this
authorization.
In December 2007, the Company’s Board of Directors separately authorized the Company to buy back up to 20.0 million
shares of its common stock with no dollar limit or expiration date. The Company repurchased 3.1 million shares during the
fourth quarter ended December 31, 2014 under this authorization. As of December 31, 2014, 0.9 million shares remained under
this authorization.
In February 2014, the Company's Board authorized the Company to repurchase up to 20.0 million shares of its common
stock with no dollar limit or expiration date. This board authorization is in addition to existing share repurchase authorizations.
No shares were repurchased by the Company during the fourth quarter ended December 31, 2014 under this authorization. As
of December 31, 2014, 20.0 million shares remained under this authorization.
Under the share repurchase authorizations, the Company’s common stock may be purchased through any one or more of
a Rule 10b5-1 trading plan and discretionary purchases on the open market, block trades, accelerated share repurchases or
privately negotiated transactions. The number of shares repurchased, if any, and the timing of repurchases will depend on a
number of factors, including share price, trading volume and general market conditions, as well as on working capital
21
requirements, general business conditions and other factors. The repurchase authority has no expiration date but may be
suspended, modified or discontinued at any time.
The Harley-Davidson, Inc. 2014 Incentive Stock Plan (exhibit 10.5) and predecessor stock plans permit participants to
satisfy all or a portion of the statutory federal, state and local withholding tax obligations arising in connection with plan
awards by electing to (a) have the Company withhold shares otherwise issuable under the award, (b) tender back shares
received in connection with such award or (c) deliver other previously owned shares, in each case having a value equal to the
amount to be withheld. During the fourth quarter of 2014, the Company acquired 581 shares of common stock that employees
presented to the Company to satisfy withholding taxes in connection with the vesting of restricted stock awards.
Item 12 of this Annual Report on Form 10-K contains certain information relating to the Company’s equity compensation
plans.
The following information in this Item 5 is not deemed to be “soliciting material” or to be “filed” with the SEC or subject
to Regulation 14A or 14C under the Securities Exchange Act of 1934 or to the liabilities of Section 18 of the Securities
Exchange Act of 1934, and will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933
or the Securities Exchange Act of 1934, except to the extent the Company specifically incorporates it by reference into such a
filing: the SEC requires the Company to include a line graph presentation comparing cumulative five year Common Stock
returns with a broad-based stock index and either a nationally recognized industry index or an index of peer companies selected
by the Company. The Company has chosen to use the Standard & Poor’s 500 Index as the broad-based index and the
Standard & Poor’s MidCap 400 Index as a more specific comparison. The Standard & Poor’s MidCap 400 Index was chosen
because the Company does not believe that any other published industry or line-of-business index adequately represents the
current operations of the Company. The graph assumes a beginning investment of $100 on December 31, 2009 and that all
dividends are reinvested.
22
Harley-Davidson, Inc.
Standard & Poor’s MidCap 400 Index
Standard & Poor’s 500 Index
Item 6.
Selected Financial Data
2009
($)
2010
($)
2011
($)
2012
($)
2013
($)
2014
($)
100
100
100
140
127
115
158
124
118
202
147
136
290
193
180
281
209
205
(In thousands, except per share amounts)
2014
2013
2012
2011
2010(1)
Statement of income data:
Revenue:
Motorcycles & Related Products
Financial Services
Total revenue
Income from continuing
operations
Income (loss) from discontinued
operations, net of tax
Net income
Weighted-average common shares:
Basic
Diluted
Earnings per common share from
continuing operations:
Basic
Diluted
Earnings (loss) per common share
from discontinued operations:
Basic
Diluted
Earnings per common share:
Basic
Diluted
Dividends paid per common share
Balance sheet data:
Total assets
Total debt
Total equity
$
$
$
$
$
$
$
$
$
$
$
$
$
$
5,567,681
660,827
6,228,508
844,611
$
$
$
5,258,290
641,582
5,899,872
733,993
$
$
$
4,942,582
637,924
5,580,506
623,925
$
$
$
4,662,264
649,449
5,311,713
548,078
$
$
$
—
—
—
51,036
844,611
$
733,993
$
623,925
$
599,114
$
4,176,627
682,709
4,859,336
259,669
(113,124)
146,545
216,305
217,706
222,475
224,071
227,119
229,229
232,889
234,918
233,312
234,787
3.90
3.88
$
$
3.30
3.28
$
$
2.75
2.72
$
$
— $
— $
— $
— $
— $
— $
3.90
3.88
1.100
9,528,097
5,504,629
2,909,286
$
$
$
$
$
$
3.30
3.28
0.840
9,405,040
5,259,170
3,009,486
$
$
$
$
$
$
2.75
2.72
0.620
9,170,773
5,102,649
2,557,624
$
$
$
$
$
$
2.35
2.33
0.22
0.22
2.57
2.55
0.475
9,674,164
5,722,619
2,420,256
$
$
$
$
$
$
$
$
$
$
1.11
1.11
(0.48)
(0.48)
0.63
0.62
0.400
9,430,740
5,752,356
2,206,866
(1) The Company began consolidating formerly off-balance sheet qualifying special purpose entities as required by the new
guidance within Accounting Standards Codification (ASC) Topic 810, “Consolidations” and ASC Topic 860, “Transfers
and Servicing” in 2010.
23
Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor
Company (HDMC) and Harley-Davidson Financial Services (HDFS). Unless the context otherwise requires, all references to
the "Company" includes Harley-Davidson, Inc. and all its subsidiaries. The Company operates in two business segments:
Motorcycles & Related Products (Motorcycles) and Financial Services. The Company’s reportable segments are strategic
business units that offer different products and services and are managed separately based on the fundamental differences in
their operations.
The Motorcycles segment consists of HDMC which designs, manufactures and sells at wholesale street-legal Harley-
Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The
Company's products are sold to retail customers through a network of independent dealers. The Company conducts business on
a global basis, with sales in North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin America.
The Financial Services segment consists of HDFS which provides wholesale and retail financing and provides insurance-
related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts business primarily in the
United States and Canada.
The “% Change” figures included in the “Results of Operations” section were calculated using unrounded dollar amounts
and may differ from calculations using the rounded dollar amounts presented.
Overview
During 2014, the Company generated strong financial results as it continued to execute against its strategic goals. During
2014, the Company introduced seven new Project RushmoreTM models, including the reintroduction of Road Glide
motorcycles, began distribution of its all-new Street 750 and 500 motorcycles, and completed its implementation of flexible
surge production capabilities at its production facilities. The Company’s net income for 2014 was $844.6 million, or $3.88 per
diluted share, compared to $734.0 million, or $3.28 per diluted share, in 2013. The increase in 2014 net income was driven by
strong financial performance at the Motorcycles segment. Operating income from the Motorcycles segment was up $132.5
million over 2013 led by a 3.9% increase in wholesale shipments of Harley-Davidson motorcycles. In addition, Motorcycles
operating income benefited during 2014 from model-year price increases, a stronger product mix and lower manufacturing
costs. These positive impacts were partially offset by an adverse change in foreign currency exchange rates during 2014 and
higher selling, administrative and engineering expenses as the Company continued to invest in its strategic initiatives.
Operating income from the Financial Services segment was down slightly from the prior year, falling $5.3 million, or 1.9%,
due to a higher provision for credit losses partially offset by higher revenues.
Worldwide independent dealer retail sales of new Harley-Davidson motorcycles grew 2.7% compared to 2013 despite
challenging U.S. weather conditions in the first half of 2014 and the absence of Road Glide models for most of 2014. Retail
sales of new Harley-Davidson motorcycles increased 1.3% in the U.S. and 5.4% in international markets. As the Company
looks forward to 2015, it believes the Harley-Davidson brand and core demand fundamentals remain strong.(1) In 2015, the
Company expects continued momentum behind its model-year 2015 motorcycles including increased worldwide distribution of
its Street motorcycles.(1)
Please refer to the “Results of Operations 2014 Compared to 2013” for additional details concerning the results for 2014.
(1) Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the
safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking
statements can generally be identified as such by reference to this footnote or because the context of the statement will include
words such as the Company “believes,” “anticipates,” “expects,” “plans,” or “estimates” or words of similar meaning.
Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to
differ materially from those anticipated as of the date of this report. Certain of such risks and uncertainties are described in
close proximity to such statements or elsewhere in this report, including under the caption “Risk Factors” in Item 1A and under
“Cautionary Statements” in Item 7 of this report. Shareholders, potential investors, and other readers are urged to consider these
factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements included in this report are made only as of the date of the filing of this report
(February 19, 2015), and the Company disclaims any obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
24
Outlook(1)
On January 29, 2015 the Company announced the following expectations for 2015.
The Company expects to ship 282,000 to 287,000 Harley-Davidson motorcycles during 2015, up approximately 4% to
6% over 2014. This includes 79,000 to 84,000 Harley-Davidson motorcycles that it expects to ship in the first quarter of 2015,
down approximately 2% at the low end of the range to up 4% at the high end of the range over the first quarter of 2014. The
Company believes the underlying worldwide demand fundamentals for Harley-Davidson motorcycles are strong and expects
that motorcycle shipment growth in 2015 will be driven by:
• The strong appeal of the Harley-Davidson brand
• Great model-year 2015 and 2016 motorcycles
•
•
Full-year Road Glide availability
Improving availability and expanding distribution of the new Street motorcycles
• Continuing outreach momentum in the United States
•
International expansion
The Company expects the 2015 operating margin percent for the Motorcycles segment to be between 18% and 19%
compared to 18% in 2014. The Company believes the operating margin percent will benefit from a modest increase in gross
margin, as well as lower selling, administrative and engineering expenses as a percent of revenue. The Company expects that
the 2015 gross margin percent will be up modestly, benefited by motorcycle pricing, incremental margin driven by higher
motorcycle production and strong productivity gains. The Company also expects these positive impacts to be offset by
unfavorable foreign currency exchange, increased pension expense and unfavorable product mix. If foreign currency exchange
rates on January 28, 2015 remained constant throughout 2015, the Company estimates the adverse impact to its expected
Motorcycle segment revenue from currency exchange in 2015 would be approximately 3.25%. Although the Company has a
significant portion of its 2015 foreign currency exposure hedged at favorable rates, it expects that about half of the unfavorable
revenue impact would translate into lower gross profit. The Company's 2015 pension expense will increase as a result of a
lower discount rate and changes in mortality assumptions. The Company believes changes in product mix will adversely impact
gross profit as Street continues to increase as a percent of total shipments. The Company expects selling, administrative and
engineering expenses to increase in 2015 as it continues to invest in future growth opportunities, but will decrease as a percent
of revenue as the Company leverages its current spending.
The Company expects operating income for the Financial Services segment to be down modestly in 2015 as compared to
2014. Going forward, the Company continues to expect pressure on Financial Services operating income as a result of higher
credit losses, and tightening net interest margins due to increasing competition and higher borrowing costs.
The Company’s capital expenditure estimates for 2015 are between $240 million and $260 million. The Company
anticipates it will have the ability to fund all capital expenditures in 2015 with cash flows generated by operations.
The Company also announced on January 29, 2015 that it expects the full year 2015 effective income tax rate to be
approximately 35.5%, which does not include the U.S. Federal Research and Development tax credits as it expired at the end of
2014. This guidance excludes the effect of any potential future adjustments such as changes in tax legislation or audit
settlements which are recorded as discrete items in the period in which they are settled.
25
Results of Operations 2014 Compared to 2013
Consolidated Results
(in thousands, except earnings per share)
2014
2013
Operating income from Motorcycles & Related Products
$ 1,003,147
$
870,609
$
Operating income from Financial Services
Operating income
Investment income
Interest expense
Income before income taxes
Provision for income taxes
Net income
Diluted earnings per share
277,836
283,093
1,280,983
1,153,702
6,499
4,162
5,859
45,256
1,283,320
1,114,305
438,709
844,611
3.88
$
$
380,312
733,993
3.28
$
$
$
$
Increase
(Decrease)
%
Change
132,538
(5,257)
127,281
640
(41,094)
169,015
58,397
110,618
0.60
15.2 %
(1.9)%
11.0 %
10.9 %
(90.8)%
15.2 %
15.4 %
15.1 %
18.3 %
Consolidated operating income was up 11.0% in 2014 led by an increase in operating income from the Motorcycles
segment which improved by $132.5 million compared to 2013. Operating income for the Financial Services segment decreased
by $5.3 million during 2014 as compared to 2013. Please refer to the “Motorcycles and Related Products Segment” and
“Financial Services Segment” discussions following for a more detailed discussion of the factors affecting operating income.
Interest expense was lower in 2014 compared to 2013 due to the retirement of $303 million of senior unsecured long-
term debt in February 2014.
The effective income tax rate for 2014 was 34.2% compared to 34.1% for 2013. The Company's 2014 and 2013 effective
tax rate included U.S. Federal Research and Development tax credits that were reinstated by the American Taxpayer Relief
Act. The effective tax rate for 2013 also included the full-impact of the 2012 U.S. Federal Research and Development tax credit
due to the timing of the enactment of the American Taxpayer Relief Act.
Diluted earnings per share were $3.88 in 2014, up 18.3% over 2013. The increase in diluted earnings per share was
driven primarily by the 15.1% increase in net income, but also benefited from lower diluted weighted average shares
outstanding. Diluted weighted average shares outstanding decreased from 224.1 million in 2013 to 217.7 million in 2014 driven
by the Company's repurchases of common stock. Please refer to "Liquidity and Capital Resources" for additional information
concerning the Company's share repurchase activity.
Motorcycle Retail Sales and Registration Data
Worldwide independent dealer retail sales of Harley-Davidson motorcycles increased 2.7% during 2014 compared to
2013. Retail sales of Harley-Davidson motorcycles increased 1.3% in the United States and 5.4% internationally in 2014.
The Company believes U.S. retail sales for 2014 benefited from strong sales of Rushmore and Street motorcycles that
were partially offset by adverse impacts that resulted from the absence of Road Glide motorcycles for most of the year and very
difficult weather conditions in the first half of the year.
International retail sales growth during 2014 in the Asia Pacific region, Latin America region and EMEA region was
partially offset by a decline in Canada. Retail sales in the Asia Pacific region were driven by growth in emerging markets,
especially India and China. The retail sales growth in the Latin America region was driven by Mexico. The EMEA region retail
sales growth was driven by growth in nearly all countries throughout the region. International retail sales as a percent of total
retail sales in 2014 were 36.2% of total retail sales compared to 35.3% in 2013.
The Company is encouraged by the 2014 performance of retail sales in international markets, but remains concerned with
ongoing economic challenges in several markets. Going forward, the Company will continue to focus on factors it can control
which include building its brand experience across the world and expanding its distribution network in emerging markets.
26
Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
North America Region
United States
Canada
Total North America Region
Europe, Middle East and Africa Region (EMEA)
Europe(b)
Other
Total EMEA Region
Asia Pacific Region
Japan
Other
Total Asia Pacific Region
Latin America Region
Total Worldwide Retail Sales
Total International Retail Sales
2014
2013
Increase
(Decrease)
%
Change
171,079
9,871
180,950
38,491
6,832
45,323
10,775
19,299
30,074
11,652
267,999
96,920
168,863
11,062
179,925
36,076
6,533
42,609
10,751
16,139
26,890
11,415
260,839
91,976
2,216
(1,191)
1,025
2,415
299
2,714
24
3,160
3,184
237
7,160
4,944
1.3%
(10.8)
0.6
6.7
4.6
6.4
0.2
19.6
11.8
2.1
2.7%
5.4%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
United States(b)
Europe(c)
2014
2013
Increase
313,627
319,801
305,852
281,844
7,775
37,957
%
Change
2.5%
13.5%
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were
previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
27
Motorcycles and Related Products Segment
Motorcycle Unit Shipments
The following table includes wholesale motorcycle unit shipments for the Motorcycles segment:
United States
International
Harley-Davidson motorcycle units
Touring motorcycle units
Custom motorcycle units(a)
Sportster® / Street motorcycle units(b)
Harley-Davidson motorcycle units
2014
2013
Units
Mix %
Units
Mix %
173,994
96,732
270,726
122,481
91,426
56,819
270,726
64.3%
35.7%
100.0%
45.2%
33.8%
21.0%
100.0%
167,016
93,455
260,471
107,213
102,950
50,308
260,471
64.1%
35.9%
100.0%
41.2%
39.5%
19.3%
100.0%
Unit
Increase
(Decrease)
6,978
3,277
10,255
15,268
(11,524)
6,511
10,255
Unit
%
Change
4.2%
3.5
3.9%
14.2%
(11.2)
12.9
3.9%
(a) Custom motorcycle units, as used in this table, include Dyna®, Softail®, V-Rod® and CVO models.
(b) Initial shipments of Street motorcycle units began during the first quarter of 2014.
During 2014, wholesale shipments of Harley-Davidson motorcycles were up 3.9% compared to the prior year and within
the Company’s most recent expected shipment range of 270,000 to 275,000 motorcycles. International shipments as a
percentage of the total were down slightly in 2014 as compared to 2013. The Company remains committed to investing in
international growth and continues to believe that international retail sales will grow at a faster rate than the rate of growth of
domestic retail sales(1). In addition, shipments of touring motorcycles and Sportster® / Street motorcycles as a percentage of
total shipments increased in 2014 compared to the prior year while shipments of custom motorcycles as a percentage of total
shipments declined. The Company believes the increase in touring motorcycle shipments, as a percentage of total shipments,
was driven by continued demand for model-year 2014 Rushmore motorcycles and demand for model-year 2015 Rushmore
motorcycles. Also, the shipment mix of Sportster® / Street increased as a result of Street shipments which began in 2014 and
totaled approximately 9,900 motorcycles. The Company believes the shipment mix of Sportster® / Street will be higher in 2015
as a result of increased Street shipments(1). As expected, retail inventory in the U.S. at the end of 2014 was approximately 2,900
units higher than at the end of 2013 largely due to the initial dealer fill of Street models for retail. The Company believes the
U.S. year-end 2014 dealer retail inventory level was appropriate going into 2015(1).
Segment Results
The following table includes the condensed statement of operations for the Motorcycles segment (in thousands):
2014
2013
Increase
(Decrease)
%
Change
Revenue:
Motorcycles
Parts & Accessories
General Merchandise
Other
Total revenue
Cost of goods sold
Gross profit
Selling & administrative expense
Engineering expense
Restructuring benefit
Operating expense
$
4,385,863
$
4,067,510
$
318,353
875,019
284,826
21,973
5,567,681
3,542,601
2,025,080
887,333
134,600
—
1,021,933
873,075
295,854
21,851
5,258,290
3,395,918
1,862,372
847,927
145,967
(2,131)
991,763
1,944
(11,028)
122
309,391
146,683
162,708
39,406
(11,367)
2,131
30,170
132,538
7.8%
0.2
(3.7)
0.6
5.9
4.3
8.7
4.6
(7.8)
(100.0)
3.0
15.2%
Operating income from Motorcycles
$
1,003,147
$
870,609
$
28
The following table includes the estimated impact of the significant factors affecting the comparability of net revenue,
cost of goods sold and gross profit from 2013 to 2014 (in millions):
2013
Volume
Price
Foreign currency exchange rates and hedging
Shipment mix
Raw material prices
Manufacturing costs
Total
2014
Net
Revenue
Cost of
Goods
Sold
Gross
Profit
$
5,259
$
3,397
$
1,862
124
166
(31)
50
—
—
309
85
119
(19)
(16)
1
(24)
146
$
5,568
$
3,543
$
39
47
(12)
66
(1)
24
163
2,025
The following factors affected the comparability of net revenue, cost of goods sold and gross profit from 2013 to 2014:
• Volume increases were driven by the increase in wholesale motorcycle shipments and parts and accessories sales,
partially offset by lower sales volumes for general merchandise. General merchandise revenue was adversely impacted
in 2014 by a SKU reduction plan across the apparel offering focused on transforming the retail customer experience
with a more targeted assortment of popular styles.
• On average, wholesale prices on the Company’s 2014 and 2015 model-year motorcycles are higher than the preceding
model-year resulting in the favorable impact on revenue during the period. The revenue favorability resulting from
model-year price increases was partially offset by an increase in cost related to the significant additional content added
to the 2014 and 2015 model-year motorcycles.
•
• Net revenue and gross profit were negatively impacted by a devaluation in the Company's key foreign currencies
compared to the U.S. dollar, primarily the Euro, Japanese yen, Brazilian real and Australian dollar, which together
declined approximately 3% on a weighted-average basis in 2014 compared to 2013.
Shipment mix changes between motorcycle families positively impacted net revenue and gross profit as a result of a
higher mix of Touring motorcycles which was partially offset by an increase in Street motorcycle shipments. Shipment
mix also benefited from favorable model mix within motorcycle families, as well as, favorable mix within the parts
and accessories and general merchandise product lines. For the first quarter of 2015, the Company expects mix to
adversely impact margin driven by an expected increase in Street motorcycle shipments(1).
• Raw material prices were slightly higher in 2014 relative to 2013.
• Manufacturing costs for 2014 benefited from increased year-over-year production, restructuring savings, lower
temporary inefficiencies and lower pension costs compared to 2013. The manufacturing cost benefits were partially
offset by start-up costs of approximately $15.3 million associated with the launch of the Street platform of
motorcycles.
The net increase in operating expense was primarily due to higher selling and administrative expenses and the absence of
the restructuring benefit recorded in 2013, partially offset by lower engineering expense. The higher selling and administrative
expenses were primarily due to higher spending in support of the Company's growth initiatives and higher recall costs. In 2013,
the Company completed work related to its various restructuring activities that were initiated during 2009 through 2011. For
further information regarding the Company’s previously announced restructuring activities, refer to Note 3 of Notes to
Condensed Consolidated Financial Statements.
29
Segment Results
Financial Services Segment
The following table includes the condensed statements of operations for the Financial Services segment (in thousands):
Interest income
Other income
Financial services revenue
Interest expense
Provision for credit losses
Operating expenses
Financial Services expense
2014
2013
$
594,990
$
583,174
$
65,837
660,827
164,476
80,946
137,569
382,991
58,408
641,582
165,491
60,008
132,990
358,489
Operating income from Financial Services
$
277,836
$
283,093
$
Increase
(Decrease)
%
Change
11,816
7,429
19,245
(1,015)
20,938
4,579
24,502
(5,257)
2.0 %
12.7
3.0
(0.6)
34.9
3.4
6.8
(1.9)%
Interest income was favorable due to higher retail and wholesale outstanding finance receivables, partially offset by lower
yields primarily on retail finance receivables due to increased competition. Other income was favorable primarily due to
increased credit card licensing and insurance revenue. Interest expense benefited from a more favorable cost of funds and a
lower loss on the extinguishment of a portion of the Company's 6.80% medium-term notes than in 2013, partially offset by
higher average outstanding debt.
The provision for credit losses increased $20.9 million compared to 2013 primarily due to an increase in the provision for
retail credit losses. The retail motorcycle provision increased $20.0 million during 2014 as a result of higher credit losses, an
increase in the retail motorcycle reserve rate, and portfolio growth. Credit losses were impacted by lower recovery values of
repossessed motorcycles, the impact of changing consumer behavior, and lower recoveries as a result of fewer charge-offs in
prior periods.
Annual losses on the Company's retail motorcycle loans were 1.22% during 2014 compared to 1.09% in 2013. The 30-
day delinquency rate for retail motorcycle loans at December 31, 2014 decreased to 3.61% from 3.71% at December 31, 2013.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Balance, end of period
2014
2013
$
$
110,693
$
80,946
(64,275)
127,364
$
107,667
60,008
(56,982)
110,693
At December 31, 2014, the allowance for credit losses on finance receivables was $122.0 million for retail receivables
and $5.3 million for wholesale receivables. At December 31, 2013, the allowance for credit losses on finance receivables was
$106.1 million for retail receivables and $4.6 million for wholesale receivables.
The Company's periodic evaluation of the adequacy of the allowance for credit losses on finance receivables is generally
based on the Company's past loan loss experience, known and inherent risks in the portfolio, current economic conditions and
the estimated value of any underlying collateral. Please refer to Note 5 of Notes to Consolidated Financial Statements for
further discussion regarding the Company’s allowance for credit losses on finance receivables.
30
Results of Operations 2013 Compared to 2012
Consolidated Results
(in thousands, except earnings per share)
2013
2012
Increase
(Decrease)
%
Change
Operating income from Motorcycles & Related Products
$
870,609
$
715,489
$
Operating income from Financial Services
Operating income
Investment income
Interest expense
Income before income taxes
Provision for income taxes
Net income
Diluted earnings per share
283,093
284,687
1,153,702
1,000,176
5,859
45,256
1,114,305
380,312
733,993
3.28
$
$
$
$
7,369
46,033
961,512
337,587
623,925
2.72
$
$
155,120
(1,594)
153,526
(1,510)
(777)
152,793
42,725
110,068
0.56
21.7 %
(0.6)%
15.3 %
(20.5)%
(1.7)%
15.9 %
12.7 %
17.6 %
20.6 %
Consolidated operating income was up 15.3% in 2013 led by an increase in operating income from the Motorcycles
segment which improved by $155.1 million compared to 2012. Operating income for the Financial Services segment decreased
by $1.6 million during 2013 as compared to 2012. Please refer to the “Motorcycles and Related Products Segment” and
“Financial Services Segment” discussions following for a more detailed discussion of the factors affecting operating income.
The effective income tax rate for 2013 was 34.1% compared to 35.1% for 2012. The Company's 2013 effective tax rate
was favorably impacted by the reinstatement of the U.S. Federal Research and Development tax credit with the enactment of
the American Taxpayer Relief Act of 2012 at the beginning of 2013. During 2013, the Company recorded the benefits of the
Research and Development tax credit for the full year of 2012, as well as, the full year of 2013.
Diluted earnings per share were $3.28 in 2013, up 20.6% over 2012. The increase in diluted earnings per share was
driven primarily by the 17.6% increase in net income, but also benefited from lower diluted weighted average shares
outstanding. Diluted weighted average shares outstanding decreased from 229.2 million in 2012 to 224.1 million in 2013 driven
by the Company's repurchases of common stock. Please refer to "Liquidity and Capital Resources" for additional information
concerning the Company's share repurchase activity.
Motorcycles Retail Sales and Registration Data
Worldwide independent dealer retail sales of Harley-Davidson motorcycles increased 4.4% during 2013 compared to
2012. Retail sales of Harley-Davidson motorcycles increased 4.4% in the United States and 4.3% internationally in 2013. The
Company believes U.S. retail sales for 2013 were positively impacted by the launch of its 2014 model-year motorcycles and
improved availability of motorcycles which more than offset the adverse impact of weather experienced in the first half of
2013. The Company also believes that the U.S. retail sales in 2013 were adversely impacted in the fourth quarter by the absence
of its popular Road Glide models from the 2014 model-year. Road Glide models were discontinued for the 2014 model-year,
and were reintroduced in the 2015 model-year with upgraded with Rushmore features. International retail sales growth during
2013 in the Asia Pacific region, Latin America region and Canada were offset by a decline in the EMEA region. Retail sales in
the Asia Pacific region were driven by growth in emerging markets, especially India and China. The retail sales growth in the
Latin America region was driven by Brazil and Mexico. The EMEA region was adversely impacted by that region's difficult
economic environment. The International retail sales as a percent of total retail sales were consistent compared to 2012 with
international retail sales representing 35.3% of total retail sales in both 2013 and 2012, respectively.
31
Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
North America Region
United States
Canada
Total North America Region
Europe, Middle East and Africa Region (EMEA)
Europe(b)
Other
Total EMEA Region
Asia Pacific Region
Japan
Other
Total Asia Pacific Region
Latin America Region
Total Worldwide Retail Sales
Total International Retail Sales
2013
2012
Increase
(Decrease)
%
Change
168,863
11,062
179,925
36,076
6,533
42,609
10,751
16,139
26,890
11,415
260,839
91,976
161,678
10,573
172,251
37,027
6,000
43,027
10,642
13,839
24,481
10,090
249,849
88,171
7,185
489
7,674
(951)
533
(418)
109
2,300
2,409
1,325
10,990
3,805
4.4%
4.6
4.5
(2.6)
8.9
(1.0)
1.0
16.6
9.8
13.1
4.4%
4.3%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
United States(b)
Europe(c)
2013
2012
305,852
281,844
299,384
300,415
Increase
(Decrease)
%
Change
6,468
(18,571)
2.2 %
(6.2)%
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were
previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
32
Motorcycle Unit Shipments
Motorcycles and Related Products Segment
The following table includes wholesale motorcycle unit shipments for the Motorcycles & Related Products segment:
2013
2012
Units
Mix %
Units
Mix %
Unit
Increase
(Decrease)
Unit
%
Change
United States
International
Harley-Davidson motorcycle units
Touring motorcycle units
Custom motorcycle units(a)
Sportster® motorcycle units
Harley-Davidson motorcycle units
167,016
93,455
260,471
107,213
102,950
50,308
260,471
64.1%
35.9%
100.0%
41.2%
39.5%
19.3%
160,477
87,148
247,625
99,496
96,425
51,704
64.8%
35.2%
100.0%
40.2%
38.9%
20.9%
100.0%
247,625
100.0%
6,539
6,307
12,846
7,717
6,525
(1,396)
12,846
4.1 %
7.2
5.2 %
7.8 %
6.8
(2.7)
5.2 %
(a) Custom motorcycle units, as used in this table, include Dyna®, Softail®, V-Rod® and CVO models.
During 2013, wholesale shipments of Harley-Davidson motorcycles were up 5.2% compared to the prior year.
International shipments as a percentage of the total were up slightly in 2013 as compared to 2012. In addition, shipments of
touring motorcycles and custom motorcycles as a percentage of total shipments increased in 2013 compared to the prior year
while shipments of Sportster® motorcycles as a percentage of total shipments declined. The Company believes the increase in
touring motorcycle shipments, as a percentage of total shipments, was driven by demand for model-year 2014 motorcycles.
Also, as expected, wholesale motorcycle shipments in the fourth quarter of 2013 were down compared to the fourth quarter of
2012 in advance of the launch of seasonal surge manufacturing at the Company's Kansas City facility in early 2014.
Consequently, retail inventory in the U.S. was approximately 1,850 units lower than at the end of 2012.
Segment Results
The following table includes the condensed statement of operations for the Motorcycles & Related Products segment (in
thousands):
Revenue:
Motorcycles
Parts & Accessories
General Merchandise
Other
Total revenue
Cost of goods sold
Gross profit
Selling & administrative expense
Engineering expense
Restructuring (benefit) expense
Operating expense
2013
2012
Increase
(Decrease)
%
Change
$
4,067,510
$
3,764,794
$
302,716
873,075
295,854
21,851
5,258,290
3,395,918
1,862,372
847,927
145,967
(2,131)
991,763
859,945
299,403
18,440
4,942,582
3,222,394
1,720,188
846,894
129,330
28,475
1,004,699
13,130
(3,549)
3,411
315,708
173,524
142,184
1,033
16,637
(30,606)
(12,936)
155,120
8.0%
1.5
(1.2)
18.5
6.4
5.4
8.3
0.1
12.9
(107.5)
(1.3)
21.7%
Operating income from Motorcycles
$
870,609
$
715,489
$
33
The following table includes the estimated impact of the significant factors affecting the comparability of net revenue,
cost of goods sold and gross profit from 2012 to 2013 (in millions):
2012
Volume
Price
Foreign currency exchange rates and hedging
Shipment mix
Raw material prices
Manufacturing costs
Total
2013
Net
Revenue
Cost of
Goods
Sold
Gross
Profit
$
4,943
$
3,223
$
1,720
230
88
(56)
54
—
—
316
159
44
(17)
32
(8)
(36)
174
$
5,259
$
3,397
$
71
44
(39)
22
8
36
142
1,862
The following factors affected the comparability of net revenue, cost of goods sold and gross profit from 2012 to 2013:
• Volume increases were driven by the increase in wholesale shipments of motorcycle units as well as higher sales
volumes for Parts & Accessories partially offset by lower General Merchandise sales volumes.
• On average, wholesale prices on the Company’s 2013 and 2014 model-year motorcycles were higher than the
•
preceding model-years resulting in the favorable impact on revenue and gross profit during the period. The impact of
revenue favorability resulting from model-year price increases was partially offset by an increase in cost related to the
significant additional content added to the 2014 model-year motorcycles.
Foreign currency exchange rates during 2013 resulted in a negative impact on net revenue and gross profit primarily as
a result of devaluation in the Japanese yen, Australian dollar and Brazilian real.
Shipment mix changes resulted primarily from favorable product mix changes between motorcycle platforms.
•
• Raw material prices were lower in 2013 relative to 2012 primarily due to lower metal costs.
• Manufacturing costs for 2013 benefited from savings related to restructuring initiatives, lower temporary inefficiencies
and increased year-over-year production, partially offset by approximately $7 million of higher start-up costs for the
new model-year driven by the significant level of content added to the new models. Temporary inefficiencies
associated with the Company’s restructuring activities were $15 million in 2013 compared to $33 million in 2012.
With the completion of the restructuring activities, the Company has significantly reduced its fixed cost structure, and
therefore improved the overall profitability of the Company. At the start of restructuring, motorcycle fixed costs were
in the range of 20% to 25% of total motorcycle manufacturing costs.
The net decrease in operating expense was primarily due to lower restructuring charges and variable employee
compensation costs, partially offset by incremental investments to support the Company’s international growth and product
development initiatives and increases in the Company's global information systems costs. In 2013, the Company completed
work related to its various restructuring activities that were initiated during 2009 through 2011. For further information
regarding the Company’s previously announced restructuring activities, refer to Note 3 of Notes to Condensed Consolidated
Financial Statements.
34
Segment Results
Financial Services Segment
The following table includes the condensed statements of operations for the Financial Services segment (in thousands):
Interest income
Other income
Financial services revenue
Interest expense
Provision for credit losses
Operating expenses
Financial Services expense
2013
2012
$
583,174
$
583,700
$
58,408
641,582
165,491
60,008
132,990
358,489
54,224
637,924
195,990
22,239
135,008
353,237
Operating income from Financial Services
$
283,093
$
284,687
$
(Decrease)
Increase
%
Change
(526)
4,184
3,658
(30,499)
37,769
(2,018)
5,252
(1,594)
(0.1)%
7.7
0.6
(15.6)
169.8
(1.5)
1.5
(0.6)%
Other income was favorable primarily due to higher fee income, increased credit card licensing revenue and increased
insurance revenue. Interest expense benefited from a more favorable cost of funds, partially offset by higher debt levels related
to higher average finance receivables outstanding.
The provision for credit losses was unfavorable compared to 2012 due to an increase in the provision for retail credit
losses. Retail motorcycle credit losses increased $15.8 million in 2013 as compared to 2012 due to lower year-over-year
recoveries as well as a higher frequency of loss. As a result, the 2013 retail motorcycle provision increased $36.8 million.
Additionally, 2012 benefited from approximately $17.0 million in allowance releases.
Annual losses on the Company's retail motorcycle loans were 1.09% during 2013 compared to 0.79% in 2012. The 30-
day delinquency rate for retail motorcycle loans at December 31, 2013 decreased to 3.71% from 3.94% at December 31, 2012.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Balance, end of period
2013
2012
107,667
$
60,008
(56,982)
110,693
$
125,449
22,239
(40,021)
107,667
$
$
At December 31, 2013, the allowance for credit losses on finance receivables was $106.1 million for retail receivables
and $4.6 million for wholesale receivables. At December 31, 2012, the allowance for credit losses on finance receivables was
$101.4 million for retail receivables and $6.2 million for wholesale receivables.
The Company's periodic evaluation of the adequacy of the allowance for credit losses on finance receivables is generally
based on the Company's past loan loss experience, known and inherent risks in the portfolio, current economic conditions and
the estimated value of any underlying collateral. Please refer to Note 5 of Notes to Consolidated Financial Statements for
further discussion regarding the Company’s allowance for credit losses on finance receivables.
35
New Accounting Standards Not Yet Adopted
Other Matters
In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU)
No. 2014-09 Revenue from Contracts with Customers (ASU No. 2014-09). ASU No. 2014-09 is a comprehensive new revenue
recognition model that requires a company to recognize revenue to depict the transfer of goods or services to customers in an
amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. The
Company is required to adopt ASU No. 2014-09 for fiscal years beginning after December 15, 2016 and for interim periods
therein. The Company is currently evaluating the impact of adoption.
Critical Accounting Estimates
The Company’s financial statements are based on the selection and application of significant accounting policies, which
require management to make significant estimates and assumptions. Management believes that the following are some of the
more critical judgment areas in the application of accounting policies that currently affect the Company’s financial condition
and results of operations. Management has discussed the development and selection of these critical accounting estimates with
the Audit Committee of the Board of Directors.
Allowance for Credit Losses on Finance Receivables – The allowance for uncollectible accounts is maintained at a level
management believes is adequate to cover the losses of principal in the existing finance receivables portfolio. The Company
performs a periodic and systematic collective evaluation of the adequacy of the retail allowance. The Company utilizes loss
forecast models which consider a variety of factors including, but not limited to, historical loss trends, origination or vintage
analysis, known and inherent risks in the portfolio, the value of the underlying collateral, recovery rates and current economic
conditions including items such as unemployment rates.
The wholesale portfolio is primarily composed of large balance, non-homogeneous finance receivables. The Company's
wholesale allowance evaluation is first based on a loan-by-loan review. A specific allowance is established for wholesale
finance receivables determined to be individually impaired when management concludes that the borrower will not be able to
make full payment of contractual amounts due based on the original terms of the loan agreement. The impairment is determined
based on the cash that the Company expects to receive discounted at the loan’s original interest rate or the fair value of the
collateral, if the loan is collateral-dependent. In establishing the allowance, management considers a number of factors
including the specific borrower’s financial performance as well as ability to repay. Finance receivables in the wholesale
portfolio that are not individually evaluated for impairment are segregated, based on similar risk characteristics, according to
the Company’s internal risk rating system and collectively evaluated for impairment. The related allowance is based on factors
such as the Company’s past loan loss experience, current economic conditions as well as the value of the underlying collateral.
Product Warranty – Estimated warranty costs are reserved for motorcycles, motorcycle parts and motorcycle accessories
at the time of sale. The warranty reserve is based upon historical Company claim data used in combination with other known
factors that may affect future warranty claims. The Company updates its warranty estimates quarterly to ensure that the
warranty reserves are based on the most current information available.
The Company believes that past claim experience is indicative of future claims; however, the factors affecting actual
claims can be volatile. As a result, actual claims experience may differ from estimated which could lead to material changes in
the Company’s warranty provision and related reserves. The Company’s warranty liability is discussed further in Note 1 of
Notes to Consolidated Financial Statements.
Pensions and Other Postretirement Healthcare Benefits – The Company has a defined benefit pension plan and several
postretirement healthcare benefit plans, which cover employees of the Motorcycles segment. The Company also has unfunded
supplemental employee retirement plan agreements (SERPA) with certain employees which were instituted to replace benefits
lost under the Tax Revenue Reconciliation Act of 1993.
U.S. GAAP requires that companies recognize in their statement of financial position a liability for defined benefit
pension and postretirement plans that are underfunded or an asset for defined benefit pension and postretirement benefit plans
that are overfunded.
Pension, SERPA and postretirement healthcare obligations and costs are calculated through actuarial valuations. The
valuation of benefit obligations and net periodic benefit costs relies on key assumptions including discount rates, mortality,
long-term expected return on plan assets, future compensation and healthcare cost trend rates.
The Company determines its discount rate assumptions by referencing high-quality long-term bond rates that are matched to
the duration of its own benefit obligations. Based on this analysis, the Company decreased the discount rate for pension and
36
SERPA obligations from 5.08% as of December 31, 2013 to 4.21% as of December 31, 2014. The Company decreased the
discount rate for postretirement healthcare obligations from 4.70% to 3.99%. The Company determines its healthcare trend
assumption for the postretirement healthcare obligation by considering factors such as estimated healthcare inflation, the
utilization of healthcare benefits and changes in the health of plan participants. Based on the Company’s assessment of this data
as of December 31, 2014, the Company set its healthcare cost trend rate at 8.0% as of December 31, 2014. The Company
expects the healthcare cost trend rate to reach its ultimate rate of 5.0% by 2021.(1) These assumption changes were reflected
immediately in the benefit obligation and will be amortized into net periodic benefit costs over future periods.
In the fourth quarter of 2014, the Society of Actuaries (SOA) issued new mortality tables (RP-2014 and MP-2014). The
Company’s base mortality assumption, used in measuring the 2014 retirement plan benefit obligations, was developed using the
RP 2014 table with weighted adjustments for the Company’s own credibility-adjusted mortality experience. In addition, after
reviewing the SOA’s new MP-2014 table, the Company changed its long-term mortality projections to reflect longer anticipated
life expectancies. The current assumptions represent the Company’s best estimate of mortality for its plan participants. The
change in mortality assumptions at the end of 2014 resulted in an increase to the Company’s projected benefit obligation for
pension plans of $64 million. The change did not have a meaningful impact on the accumulated benefit obligation for
postretirement healthcare plans. These changes are considered actuarial losses and will be amortized to net periodic benefit cost
along with other actuarial gains and losses. The Company will continue to review, and when necessary, adjust its mortality
assumptions in connection with the measurement of its retirement program obligations.
Plan assets are measured at fair value and are subject to market volatility. In estimating the expected return on plan assets,
the Company considers the historical returns on plan assets, adjusted to reflect the current view of the long-term investment
market.
Changes in the funded status of defined benefit pension and postretirement benefit plans resulting from the difference
between assumptions and actual results are initially recognized in other comprehensive income and amortized to expense over
future periods. The following information is provided to illustrate the sensitivity of pension and postretirement healthcare
obligations and costs to changes in these major assumptions (in thousands):
2014 Net periodic benefit costs
Pension and SERPA
Postretirement healthcare
2014 Benefit obligations
Pension and SERPA
Postretirement healthcare
Amounts based
on current
assumptions
Impact of a 1%
decrease in the
discount rate
Impact of a 1%
decrease in the
expected
return on assets
Impact of a 1%
increase in the
healthcare
cost trend rate
$
$
$
$
19,369
14,340
2,069,980
361,006
$
$
$
$
24,624
1,256
$
$
17,648
1,354
$
389,051
35,859
n/a
n/a
$
n/a
1,587
n/a
12,909
This information should not be viewed as predictive of future amounts. The calculation of pension, SERPA and
postretirement healthcare obligations and costs is based on many factors in addition to those discussed here. This information
should be considered in combination with the information provided in Note 13 of Notes to Consolidated Financial Statements.
Stock Compensation Costs – The total cost of the Company’s share-based equity awards is equal to the grant date fair
value per award multiplied by the number of awards granted (adjusted for forfeitures). This cost is recognized as expense on a
straight-line basis over the service periods of the awards. Forfeitures are initially estimated based on historical Company
information and subsequently updated over the life of the awards to ultimately reflect actual forfeitures. As a result, changes in
forfeiture activity can influence the amount of stock compensation cost recognized from period to period.
The Company estimates the fair value of option awards as of the grant date using a lattice-based option valuation model
which utilizes ranges of assumptions over the expected term of the options, including stock price volatility, dividend yield and
risk-free interest rate.
The valuation model uses historical data to estimate option exercise behavior and employee terminations. The expected
term of options granted is derived from the output of the option valuation model and represents the average period of time that
options granted are expected to be outstanding.
The Company uses implied volatility to determine the expected volatility of its stock. The implied volatility is derived
from options that are actively traded and the market prices of both the traded options and underlying shares are measured at a
similar point in time to each other and on a date reasonably close to the grant date of the employee stock options. In addition,
37
the traded options have exercise prices that are both (a) near-the-money and (b) close to the exercise price of the employee
stock options. Finally, the remaining maturities of the traded options on which the estimate is based are at least one year.
Dividend yield was based on the Company’s expected dividend payments and the risk-free rate was based on the U.S.
Treasury yield curve in effect at the time of grant.
Changes in the valuation assumptions could result in a significant change to the cost of an individual option. However, the
total cost of an award is also a function of the number of awards granted, and as result, the Company has the ability to control
the cost of its equity awards by adjusting the number of awards granted.
Income Taxes – The Company accounts for income taxes in accordance with ASC Topic 740, “Income Taxes.” Deferred
tax assets and liabilities are recognized for the future tax consequences attributable to differences between financial statement
carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and other loss carry-
forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled.
The Company is subject to income taxes in the United States and numerous foreign jurisdictions. Significant judgment is
required in determining the Company’s worldwide provision for income taxes and recording the related deferred tax assets and
liabilities. In the ordinary course of the Company’s business, there are transactions and calculations where the ultimate tax
determination is uncertain. Accruals for unrecognized tax benefits are provided for in accordance with the requirements of ASC
Topic 740. An unrecognized tax benefit represents the difference between the recognition of benefits related to items for
income tax reporting purposes and financial reporting purposes. The unrecognized tax benefit is included within other long-
term liabilities in the Consolidated Balance Sheets. The Company has a reserve for interest and penalties on exposure items, if
applicable, which is recorded as a component of the overall income tax provision. The Company is regularly audited by tax
authorities as a normal course of business. Although the outcome of tax audits is always uncertain, management believes that it
has appropriate support for the positions taken on its tax returns and that its annual tax provision includes amounts sufficient to
pay any assessments. Nonetheless, the amounts ultimately paid, if any, upon resolution of the issues raised by the taxing
authorities may differ materially from the amounts accrued for each year.
Contractual Obligations
A summary of the Company’s expected payments for significant contractual obligations as of December 31, 2014 is as
follows (in thousands):
Principal payments on debt
$
Interest payments on debt
Operating lease payments
2015
1,743,101
132,530
12,309
2016 - 2017
2018 - 2019
Thereafter
$
1,881,246
$
1,880,282
$
195,395
16,325
58,531
10,813
— $
—
15,955
Total
5,504,629
386,456
55,402
$
1,887,940
$
2,092,966
$
1,949,626
$
15,955
$
5,946,487
Interest for floating rate instruments assumes December 31, 2014 rates remain constant.
As of December 31, 2014, the Company generally had no significant purchase obligations, other than those created in the
ordinary course of business. Purchase orders issued for inventory and supplies used in product manufacturing generally do not
become firm commitments until 90 days prior to expected delivery and can be modified to a certain extent until 30 days prior to
expected delivery.
The Company has long-term obligations related to its pension, SERPA and postretirement healthcare plans at
December 31, 2014. During 2014, the Company contributed $29.7 million to its pension, SERPA and postretirement healthcare
plans. No additional contributions were required during 2014 beyond current benefit payments for SERPA and postretirement
healthcare plans. The Company does not expect to make any additional qualified pension plan contributions in 2015.(1) Also,
the Company expects it will continue to make on-going contributions related to current benefit payments for SERPA and
postretirement healthcare plans.(1) The Company’s expected future contributions to these plans are provided in Note 13 of Notes
to Consolidated Financial Statements.
As described in Note 12 of Notes to Consolidated Financial Statements, the Company has unrecognized tax benefits of
$64.2 million and accrued interest and penalties of $25.3 million as of December 31, 2014. However, the Company cannot
make a reasonably reliable estimate for the period of cash settlement for either the liability for unrecognized tax benefits or
accrued interest and penalties.
38
Commitments and Contingencies
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
Environmental Protection Agency Notice
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA has delivered various
additional requests for information to which the Company has responded. It is probable that a result of the EPA’s investigation
will be some form of enforcement action by the EPA that will seek a fine and/or other relief. The Company has a reserve
associated with this matter which is included in accrued liabilities in the Consolidated Balance Sheet. However, given the
uncertainty that still exists concerning the resolution of this matter, there is a possibility that the actual loss incurred may be
materially different than the Company’s current reserve. At this time, the Company cannot reasonably estimate the impact of
any remedies the EPA might seek beyond the Company's current reserve for this matter, if any.
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties in various
environmental matters, including a matter involving the cleanup of soil and groundwater contamination at its York,
Pennsylvania facility. The York facility was formerly used by the U.S. Navy and AMF prior to the purchase of the York facility
by the Company from AMF in 1981. Although the Company is not certain as to the full extent of the environmental
contamination at the York facility, it has been working with the Pennsylvania Department of Environmental Protection
(PADEP) since 1986 in undertaking environmental investigation and remediation activities, including an ongoing site-wide
remedial investigation/feasibility study (RI/FS). In January 1995, the Company entered into a settlement agreement (the
Agreement) with the Navy, and the parties amended the Agreement in 2013 to address ordnance and explosive waste. The
Agreement calls for the Navy and the Company to contribute amounts into a trust equal to 53% and 47%, respectively, of future
costs associated with environmental investigation and remediation activities at the York facility (Response Costs). The trust
administers the payment of the Response Costs incurred at the York facility as covered by the Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Condensed Consolidated Balance Sheets.(1) As noted above, the RI/FS is still underway and given
the uncertainty that exists concerning the nature and scope of additional environmental investigation and remediation that may
ultimately be required under the RI/FS or otherwise at the York facility, the Company is unable to make a reasonable estimate
of those additional costs, if any, that may result.
The estimate of the Company’s future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities. Response Costs are expected to be paid primarily over a period
of several years ending in 2017 although certain Response Costs may continue for some time beyond 2017.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.(1)
Liquidity and Capital Resources as of December 31, 2014
Over the long-term, the Company expects that its business model will continue to generate cash that will allow it to invest
in the business, fund future growth opportunities and return value to shareholders.(1) The Company believes the Motorcycles
operations will continue to be primarily funded through cash flows generated by operations.(1) The Company’s Financial
Services operations have been funded with unsecured debt, unsecured commercial paper, asset-backed commercial paper
conduit facilities, committed unsecured bank facilities, term asset-backed securitizations and intercompany borrowings.
39
The Company’s strategy is to maintain a minimum of twelve months of its projected liquidity needs through a
combination of cash and marketable securities and availability under credit facilities. The following table summarizes the
Company’s cash and marketable securities and availability under credit facilities (in thousands):
Cash and cash equivalents
Current marketable securities
Total cash and cash equivalents and marketable securities
Global credit facilities
Asset-backed U.S commercial paper conduit facility (a)
Asset-backed Canadian commercial paper conduit facility (b)
Total availability under credit facilities
Total
December 31,
2014
906,680
57,325
964,005
618,214
600,000
5,508
1,223,722
2,187,727
$
$
(a) The U.S. commercial paper conduit facility expires on October 30, 2015. The Company anticipates that it will renew this
facility prior to expiration(1).
(b) The Canadian commercial paper conduit facility expires on June 30, 2015 and is limited to Canadian denominated
borrowings. The Company anticipates that it will renew this facility prior to expiration.(1).
Although the Company believes it has obtained the funding necessary to support Financial Services' operations for 2015
(1), the Company recognizes that it must continue to adjust its business to changes in the lending environment. The Company
intends to continue with a diversified funding profile through a combination of short-term and long-term funding vehicles and
to pursue a variety of sources to obtain cost-effective funding. The Financial Services operations could be negatively affected
by higher costs of funding and the increased difficulty of raising, or potential unsuccessful efforts to raise, funding in the short-
term and long-term capital markets.(1) These negative consequences could in turn adversely affect the Company’s business and
results of operations in various ways, including through higher costs of capital, reduced funds available through its Financial
Services operations to provide loans to independent dealers and their retail customers, and dilution to existing shareholders
through the use of alternative sources of capital.
Cash Flow Activity
The following table summarizes the cash flow activity of continuing operations for the years ended December 31, 2014,
2013 and 2012 (in thousands):
Net cash provided by operating activities
Net cash used by investing activities
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
$
2014
1,146,677
(744,650)
(536,096)
(25,863)
(159,932) $
$
$
2013
2012
$
977,093
(568,867)
(393,209)
(16,543)
(1,526) $
801,458
(261,311)
(990,073)
(8,886)
(458,812)
Operating Activities
The increase in operating cash flow in 2014 compared to 2013 was due primarily to increased earnings, favorable
changes in working capital and lower pension contributions, partially offset by higher wholesale finance originations.
During 2014, the Company contributed $29.7 million to its qualified pension, SERPA and postretirement healthcare plans
compared to $204.8 million in 2013, which included a $175.0 million voluntary contribution to its qualified pension plan. The
Company does not expect to make any contributions to its qualified pension plan in 2015.(1) The Company expects it will
continue to make on-going contributions related to current benefit payments for SERPA and postretirement healthcare plans.
The Company’s expected future contributions to these plans are provided in Note 13 of Notes to Consolidated Financial
Statements.
The increase in operating cash flow in 2013 compared to 2012 was due primarily to increased earnings and favorable
changes in working capital. The favorable changes in working capital were in part due to the utilization of a prepaid income tax
balance in 2013 that was established in 2012.
40
Investing Activities
The Company’s investing activities consist primarily of capital expenditures, net changes in retail finance receivables and
short-term investment activity. Capital expenditures were $232.3 million, $208.3 million and $189.0 million during 2014, 2013
and 2012, respectively.
Net cash flows from finance receivables for 2014, which consisted primarily of retail finance receivables, were $143.2
million lower than 2013 as a result of an increase in retail motorcycle loan originations during 2014. Net cash flows from
finance receivables for 2013, which consisted primarily of retail finance receivables, were $321.4 million lower than in 2012 as
a result of an increase in retail motorcycle loan originations during 2013.
Changes in the Company’s investment in marketable securities resulted in cash inflows of $41.0 million, $35.1 million
and $18.3 million in 2014, 2013 and 2012, respectively,
Financing Activities
The Company’s financing activities consist primarily of dividend payments, share repurchases and debt activity.
The Company paid dividends of $1.10 per share totaling $238.3 million during 2014, $0.84 per share totaling $187.7
million during 2013 and $0.62 per share totaling $141.7 million in 2012.
Cash outflows from share repurchases were $615.6 million, $479.2 million and $311.6 million for 2014, 2013 and 2012,
respectively. Share repurchases during 2014, 2013 and 2012 included 9.3 million, 8.2 million and 6.7 million shares of common
stock, respectively, related to discretionary share repurchases and shares of common stock that employees surrendered to satisfy
withholding taxes in connection with the vesting of restricted stock awards. On February 5, 2014, the Company announced that
the Company's Board of Directors had authorized the Company to repurchase up to 20 million shares of its common stock. In
total at December 31, 2014, the Company had board approved authorizations to repurchase 20.9 million shares of its common
stock.
The Company’s total outstanding debt consisted of the following as of December 31, 2014, 2013 and 2012 (in
thousands):
2014
2013
2012
Unsecured commercial paper
$
731,786
$
666,317
$
Asset-backed Canadian commercial paper conduit facility
Medium-term notes
Senior unsecured notes
Term asset-backed securitization debt
Total debt
166,912
3,334,398
—
1,271,533
174,241
2,858,980
303,000
1,256,632
$
5,504,629
$
5,259,170
$
294,943
175,658
2,881,272
303,000
1,447,776
5,102,649
To access the debt capital markets, the Company relies on credit rating agencies to assign short-term and long-term credit
ratings. Generally, lower credit ratings result in higher borrowing costs and reduced access to debt capital markets. A credit
rating agency may change or withdraw the Company’s ratings based on its assessment of the Company’s current and future
ability to meet interest and principal repayment obligations. The Company’s short-term debt ratings affect its ability to issue
unsecured commercial paper. The Company’s short- and long-term debt ratings as of December 31, 2014 were as follows:
Moody’s
Standard & Poor’s
Fitch(a)
Short-Term
P2
A2
F1
Long-Term
A3
A-
A
Outlook
Stable
Stable
Stable
Global Credit Facilities – On April 7, 2014, the Company entered into a new $675.0 million five-year credit facility to
refinance and replace a $675.0 million four-year credit facility that was due to mature in April 2015. The new five-year credit
facility matures in April 2019. The Company also has a $675.0 million five-year credit facility which matures in April 2017.
The new five-year credit facility and the existing five-year credit facility (together, the Global Credit Facilities) bear interest at
various variable interest rates, which may be adjusted upward or downward depending on certain criteria, such as credit ratings.
The Global Credit Facilities also require the Company to pay a fee based upon the average daily unused portion of the
aggregate commitments under the Global Credit Facilities. The Global Credit Facilities are committed facilities and primarily
used to support the Company's unsecured commercial paper program.
41
Unsecured Commercial Paper – Subject to limitations, the Company could issue unsecured commercial paper of up to
$1.35 billion as of December 31, 2014 supported by the Global Credit Facilities. Outstanding unsecured commercial paper may
not exceed the unused portion of the Global Credit Facilities. Maturities may range up to 365 days from the issuance date. The
Company intends to repay unsecured commercial paper as it matures with additional unsecured commercial paper or through
other means, such as borrowing under the Global Credit Facilities, borrowing under its asset-backed U.S. commercial paper
conduit facility or through the use of operating cash flow and cash on hand.(1)
Medium-Term Notes – The Company has the following medium-term notes (collectively, the Notes) issued and
outstanding at December 31, 2014 (in thousands):
Principal Amount
$600,000
$450,000
$400,000
$400,000
$887,958
$600,000
Rate
1.15%
3.875%
2.70%
1.55%
6.80%
2.40%
Issue Date
September 2012
March 2011
January 2012
November 2014
May 2008
September 2014
Maturity Date
September 2015
March 2016
March 2017
November 2017
June 2018
September 2019
The Notes provide for semi-annual interest payments and principal due at maturity. Unamortized discounts on the Notes
reduced the balance by $3.6 million, $1.5 million, and $2.2 million at December 31, 2014, 2013 and 2012, respectively.
In September 2014, the Company issued $600.0 million of medium-term notes which mature in September 2019 and have
an annual interest rate of 2.40%. In November 2014, the Company issued $400.0 million of medium-term notes which mature
in November 2017 and have an annual interest rate of 1.55%. There were no medium-term note issuances during 2013.
During 2014, 2013 and 2012, the Company repurchased an aggregate $22.6 million, $23.0 million, and $16.6 million,
respectively, of its 6.80% medium-term notes which mature in June 2018. As a result, the Company recognized in financial
services interest expense $3.9 million, $4.9 million and $4.3 million, respectively, for losses on the extinguishment of debt,
which included unamortized discounts and fees. During December 2014, $500.0 million of 5.75% medium-term notes matured,
and the principal and accrued interest were paid in full.
Senior Unsecured Notes – In February 2009, the Company issued $600.0 million of senior unsecured notes in an
underwritten offering. The senior unsecured notes provide for semi-annual interest payments and principal due at maturity.
During the fourth quarter of 2010, the Company repurchased $297.0 million of the $600.0 million senior unsecured notes at a
price of $380.8 million. The senior unsecured notes matured in February 2014 and the Company repaid the remaining senior
unsecured notes outstanding.
Asset-Backed Canadian Commercial Paper Conduit Facility – The Company has a revolving facility agreement
(Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the agreement, the
Canadian Conduit is contractually committed, at the Company's option, to purchase from the Company eligible Canadian retail
motorcycle finance receivables for proceeds up to C$200 million. The transferred assets are restricted as collateral for the
payment of the debt. The terms for this facility provide for interest on the outstanding principal based on prevailing market
interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee
based on the unused portion of the total aggregate commitment of C$200 million. There is no amortization schedule; however,
the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal.
Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available
collections. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of December 31,
2014, the Canadian Conduit has an expiration date of June 30, 2015. The contractual maturity of the debt is approximately 5
years.
During 2014 and 2013, the Company transferred $97.1 million and $101.1 million, respectively, of Canadian retail
motorcycle finance receivables to the Canadian Conduit for proceeds of $85.0 million and $88.6 million, respectively.
Asset-Backed U.S. Commercial Paper Conduit Facility Variable Interest Entity (VIE) – In September 2014, the Company
amended and restated its revolving facility (U.S. Conduit) with an asset-backed U.S. commercial paper conduit which provides
for a total aggregate commitment of $600.0 million. At December 31, 2014, 2013, and 2012, the Company had no outstanding
borrowings under the U.S. Conduit.
This debt provides for interest on outstanding principal based generally on prevailing commercial paper rates plus a
program fee based on outstanding principal, or LIBOR plus a specified margin to the extent the advance is not funded by a
42
conduit lender through the issuance of commercial paper. The U.S Conduit also provides for an unused commitment fee based
on the unused portion of the total aggregate commitment of $600.0 million. There is no amortization schedule; however, the
debt is reduced monthly as available collections on the related finance receivable collateral are applied to outstanding principal.
Upon expiration of the U.S. Conduit, any outstanding principal will continue to be reduced monthly through available
collections. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of December 31,
2014, the U.S. Conduit expires October 30, 2015.
Term Asset-Backed Securitization VIEs – For all of its term asset-backed securitization transactions, the Company
transferred U.S. retail motorcycle finance receivables to separate VIEs, which in turn issued secured notes, with various
maturities and interest rates to investors. All of the notes held by the VIEs are secured by future collections of the purchased
U.S. retail motorcycle finance receivables. The U.S. retail motorcycle finance receivables included in the term asset-backed
securitization transactions are not available to pay other obligations or claims of the Company's creditors until the associated
debt and other obligations are satisfied. Restricted cash balances held by the VIEs are used only to support the securitizations.
There is no amortization schedule for the secured notes; however, the debt is reduced monthly as available collections on the
related retail motorcycle finance receivables are applied to outstanding principal. The secured notes’ contractual lives have
various maturities ranging from 2015 to 2021.
During 2014, the Company issued $850.0 million of secured notes through one term asset-backed securitization
transaction. During 2013, the Company issued $650.0 million of secured notes through one term asset-backed securitization
transaction.
Intercompany Borrowings – Prior to the first quarter of 2013, HDFS had a revolving credit line with the Company
whereby HDFS could have borrowed up to $210.0 million from the Company at a market interest rate. This agreement was
terminated during the first quarter of 2013.
During 2014, HDFS and the Company had in effect the following term loan agreements under which HDFS borrowed
from the Company (in thousands):
Principal Amount
$300,000
$150,000
$300,000
$250,000
$150,000
Issue Date
June 2013
September 2013
April 2014
June 2014
September 2014
Maturity Date
April 2014 *
April 2014 *
April 2015 **
September 2014 *
April 2015 *
During 2013, HDFS and the Company had in effect the following term loan agreements under which HDFS borrowed
from the Company (in thousands):
Principal Amount
$300,000
$100,000
$300,000
$150,000
Issue Date
March 2013
September 2013
June 2013
September 2013
Maturity Date
April 2013 *
November 2013 *
April 2014
April 2014
* This loan was repaid on or before the maturity date.
** $50.0 million of this loan was repaid in November 2014
The term loans provide for monthly interest based on the prevailing commercial paper rates and principal due at maturity
or upon demand by the Company. The outstanding intercompany term loan balance was $250.0 million and $450.0 million at
December 31, 2014 and 2013, respectively. The term loan balances and related interest are eliminated in the Company’s
consolidated financial statements.
Support Agreement - The Company has a support agreement with HDFS whereby, if required, the Company agrees to
provide HDFS with financial support in order to maintain HDFS’ fixed-charge coverage at 1.25 and minimum net worth of
$40.0 million. Support may be provided at the Company’s option as capital contributions or loans. Accordingly, certain debt
43
covenants may restrict the Company’s ability to withdraw funds from HDFS outside the normal course of business. No amount
has ever been provided to HDFS under the support agreement.
Operating and Financial Covenants – HDFS and the Company are subject to various operating and financial covenants
related to the Global Credit Facilities and various operating covenants under the Notes and the U.S. and Canadian asset-backed
commercial paper conduit facilities. The more significant covenants are described below.
The operational covenants limit the Company’s and HDFS’ ability to:
•
•
•
assume or incur certain liens;
participate in certain mergers, consolidations, liquidations or dissolutions; and
purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the consolidated debt to equity ratio of HDFS
cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the
Company's consolidated debt and equity, in each case excluding the debt of HDFS and its subsidiaries, cannot exceed 0.65 to
1.0 as of the end of any fiscal quarter. No financial covenants are required under the Notes or the U.S. or Canadian asset-backed
commercial paper conduit facilities.
At December 31, 2014, 2013 and 2012, HDFS and the Company remained in compliance with all of the existing
covenants.
The Company’s ability to meet the targets and expectations noted depends upon, among other factors, the Company’s
ability to:
Cautionary Statements
(i)
(ii)
(iii)
(iv)
(v)
(vi)
(vii)
(viii)
(ix)
(x)
(xi)
(xii)
(xiii)
(xiv)
(xv)
(xvi)
execute its business strategy,
manage through changes in general economic conditions, including changing capital, credit and retail
markets, and political events,
adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices,
continue to develop the capabilities of its distributors and dealers and manage the risks that our independent
dealers may have difficulty obtaining capital and managing through changing economic conditions and
consumer demand,
manage risks that arise through expanding international manufacturing, operations and sales,
manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of
motorcycles,
manage changes and prepare for requirements in legislative and regulatory environments for its products,
services and operations,
manage supply chain issues, including any unexpected interruptions or price increases caused by raw material
shortages or natural disasters,
detect any issues with the Company's motorcycles or manufacturing processes to avoid delays in new model
launches, recall campaigns, increased warranty costs or litigation,
develop and implement sales and marketing plans that retain existing retail customers and attract new retail
customers in an increasingly competitive marketplace,
implement and manage enterprise-wide information technology solutions, including solutions at its
manufacturing facilities, and secure data contained in those systems,
develop and introduce products, services and experiences that are successful in the marketplace,
continue to realize production efficiencies at its production facilities and manage operating costs including
materials, labor and overhead,
execute its flexible production strategy,
balance production volumes for its new motorcycles with consumer demand,
continue to manage the relationships and agreements that it has with its labor unions to help drive long-term
competitiveness,
(xvii)
adjust to healthcare inflation and reform, pension reform and tax changes,
44
(xviii)
retain and attract talented employees,
(xix)
(xx)
continue to have access to reliable sources of capital funding and adjust to fluctuations in the cost of capital,
and
manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS’ loan
portfolio.
In addition, the Company could experience delays or disruptions in its operations as a result of work stoppages, strikes,
natural causes, terrorism or other factors. Other factors are described in “Risk Factors” under Item 1A which includes a
discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.
The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also
depends on the ability of the Company’s independent dealers to sell its motorcycles and related products and services to retail
customers. The Company depends on the capability and financial capacity of its independent dealers and distributors to develop
and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase
from the Company.
In addition, the Company’s independent dealers and distributors may experience difficulties in operating their businesses
and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other
factors.
In recent years, HDFS has experienced historically low levels of retail credit losses, but there is no assurance that this
will continue. The Company believes that HDFS' retail credit losses may increase over time due to changing consumer credit
behavior and HDFS' efforts to increase prudently structured loan approvals in the sub-prime lending environment.
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk from changes in foreign exchange rates and interest rates. To reduce such risks,
the Company selectively uses derivative financial instruments. All hedging transactions are authorized and executed pursuant to
regularly reviewed policies and procedures, which prohibit the use of financial instruments for speculative trading purposes.
Sensitivity analysis is used to manage and monitor foreign exchange and interest rate risk.
The Company sells its products internationally and in most markets those sales are made in the foreign country’s local
currency. As a result, the Company’s earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign
currency. The Company’s most significant foreign currency risk relates to the Euro, the Australian dollar, the Japanese yen and
the Brazilian real. The Company utilizes foreign currency contracts to mitigate the effect of certain currencies' fluctuations on
earnings. The foreign currency contracts are entered into with banks and allow the Company to exchange a specified amount of
foreign currency for U.S. dollars at a future date, based on a fixed exchange rate. At December 31, 2014, the notional U.S.
dollar value of outstanding Euro, Australian dollar, Japanese yen, and Brazilian real foreign currency contracts was $339.1
million. The Company estimates that a uniform 10% weakening in the value of the U.S. dollar relative to the currencies
underlying these contracts would result in a decrease in the fair value of the contracts of approximately $30.8 million as of
December 31, 2014. Further disclosure relating to the fair value of derivative financial instruments is included in Note 8 of the
Notes to Consolidated Financial Statements.
45
Item 8.
Consolidated Financial Statements and Supplementary Data
Management’s Report on Internal Control Over Financial Reporting
Report of the Audit Committee
Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated statements of income
Consolidated statements of comprehensive income
Consolidated balance sheets
Consolidated statements of cash flows
Consolidated statements of shareholders’ equity
Notes to consolidated financial statements
Supplementary data
Quarterly financial data (unaudited)
Page
47
48
49
50
51
52
53
55
56
57
106
46
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
The Company’s management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Exchange Act Rules 13a-15(f). Under the supervision and with the participation of
management, including the principal executive officer and principal financial officer, management conducted an evaluation of
the effectiveness of the Company’s internal control over financial reporting based on the criteria established in Internal
Control – Integrated Framework (2013 Framework) issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on management’s evaluation under the framework in Internal Control – Integrated Framework,
management has concluded that the Company’s internal control over financial reporting was effective as of December 31,
2014. Ernst & Young LLP, an independent registered public accounting firm, has audited the Consolidated Financial Statements
included in this Annual Report on Form 10-K and, as part of its audit, has issued an attestation report, included herein, on the
effectiveness of the Company’s internal control over financial reporting.
Keith E. Wandell
Chairman, President and Chief Executive Officer
John A. Olin
Senior Vice President and Chief Financial Officer
47
REPORT OF THE AUDIT COMMITTEE
The Audit Committee of the Board of Directors reviews the Company’s financial reporting process and the audit process.
All of the Audit Committee members are independent in accordance with the Audit Committee requirements of the New York
Stock Exchange, Inc.
The Audit Committee of the Board of Directors has reviewed and discussed with management its assessment of the
effectiveness of the Company’s internal control system over financial reporting as of December 31, 2014. Management has
concluded that the internal control system was effective. Additionally, the Company’s internal control over financial reporting
as of December 31, 2014 was audited by Ernst & Young LLP, the Company’s independent registered public accounting firm for
the 2014 fiscal year. The Audit Committee has reviewed and discussed the audited financial statements of the Company for the
2014 fiscal year with management as well as with representatives of Ernst & Young LLP. The Audit Committee has also
discussed with Ernst & Young LLP matters required to be discussed under Public Company Accounting Oversight Board
(PCAOB) No. 16, Communications with Audit Committees. The Audit Committee has received written disclosures from
Ernst & Young LLP regarding their independence as required by PCAOB Ethics and Independence Rule 3526, Communication
with Audit Committees Concerning Independence, and has discussed with representatives of Ernst & Young LLP the
independence of Ernst & Young LLP. Based on the review and discussions referred to above, the Audit Committee has
recommended to the Board of Directors that the audited financial statements for the 2014 fiscal year be included in the
Company’s Annual Report on Form 10-K for the 2014 fiscal year.
Audit Committee of the Board of Directors
Richard I. Beattie
George L. Miles, Jr.
N. Thomas Linebarger
James A. Norling, Chairman
Jochen Zeitz
48
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL
CONTROL OVER FINANCIAL REPORTING
To the Board of Directors and Shareholders of Harley-Davidson, Inc.:
We have audited Harley-Davidson, Inc.’s internal control over financial reporting as of December 31, 2014, based on
criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 framework) (the COSO criteria). Harley-Davidson, Inc.’s management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control
over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting.
Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding
of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, Harley-Davidson, Inc. maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2014, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), the consolidated balance sheets of Harley-Davidson, Inc. as of December 31, 2014 and 2013, and the related
consolidated statements of income, comprehensive income, shareholders’ equity and cash flows for each of the three years in
the period ended December 31, 2014 of Harley-Davidson, Inc. and our report dated February 19, 2015 expressed an unqualified
opinion thereon.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 19, 2015
49
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Harley-Davidson, Inc.:
We have audited the accompanying consolidated balance sheets of Harley-Davidson, Inc. as of December 31, 2014 and
2013, and the related consolidated statements of income, comprehensive income, shareholders’ equity and cash flows for each
of the three years in the period ended December 31, 2014. Our audits also included the financial statement schedule listed in the
index at item 15(a). These financial statements and schedule are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements and schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial
position of Harley-Davidson, Inc. at December 31, 2014 and 2013, and the consolidated results of its operations and its cash
flows for each of the three years in the period ended December 31, 2014, in conformity with U.S. generally accepted
accounting principles. Also in our opinion, the related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), Harley-Davidson, Inc.’s internal control over financial reporting as of December 31, 2014, based on criteria established
in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (2013 framework) and our report dated February 19, 2015 expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 19, 2015
50
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF INCOME
Years ended December 31, 2014, 2013 and 2012
(In thousands, except per share amounts)
Revenue:
Motorcycles and Related Products
$
5,567,681
$
5,258,290
$
4,942,582
2014
2013
2012
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering expense
Restructuring (benefit) expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
Earnings per common share:
Basic
Diluted
Cash dividends per common share
660,827
6,228,508
3,542,601
164,476
80,946
1,159,502
—
4,947,525
1,280,983
6,499
4,162
1,283,320
438,709
844,611
3.90
3.88
1.10
$
$
$
$
641,582
5,899,872
3,395,918
165,491
60,008
1,126,884
(2,131)
4,746,170
1,153,702
5,859
45,256
1,114,305
380,312
733,993
3.30
3.28
0.84
$
$
$
$
637,924
5,580,506
3,222,394
195,990
22,239
1,111,232
28,475
4,580,330
1,000,176
7,369
46,033
961,512
337,587
623,925
2.75
2.72
0.62
$
$
$
$
The accompanying notes are an integral part of the consolidated financial statements.
51
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Years ended December 31, 2014, 2013 and 2012
(In thousands)
Net income
Other comprehensive (loss) income, net of tax
Foreign currency translation adjustment
Derivative financial instruments
Marketable securities
Pension and postretirement benefit plans
Total other comprehensive (loss) income, net of tax
Comprehensive income
$
2014
2013
2012
$
844,611
$
733,993
$
623,925
(36,808)
20,722
(424)
(165,757)
(182,267)
662,344
(18,009)
2,157
(953)
291,807
275,002
$
1,008,995
$
1,400
(10,144)
350
(122,551)
(130,945)
492,980
The accompanying notes are an integral part of the consolidated financial statements.
52
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
December 31, 2014 and 2013
(In thousands, except share amounts)
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Deferred income taxes
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Prepaid pension costs
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt
Total current liabilities
Long-term debt
Pension liability
Postretirement healthcare liability
Deferred income taxes
Other long-term liabilities
Commitments and contingencies (Note 15)
Shareholders’ equity:
Preferred stock, none issued
Common stock, 344,174,653 and 343,157,231 shares issued, respectively
Additional paid-in-capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock (132,297,840 and 123,197,976 shares, respectively), at cost
Total shareholders’ equity
53
2014
2013
$
906,680
$
1,066,612
57,325
247,621
1,916,635
448,871
98,627
89,916
182,420
3,948,095
4,516,246
883,077
—
27,752
77,835
75,092
99,009
261,065
1,773,686
424,507
144,807
103,625
115,492
3,988,803
4,225,877
842,477
244,871
30,452
3,339
69,221
$
9,528,097
$
9,405,040
$
196,868
$
449,317
731,786
1,011,315
2,389,286
3,761,528
76,186
203,006
—
188,805
239,794
427,335
666,317
1,176,140
2,509,586
3,416,713
36,371
216,165
49,499
167,220
—
3,442
—
3,432
1,265,257
1,175,052
8,459,040
(514,943)
(6,303,510)
2,909,286
7,852,729
(332,676)
(5,689,051)
3,009,486
$
9,528,097
$
9,405,040
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS (continued)
December 31, 2014 and 2013
(In thousands, except share amounts)
Balances held by consolidated variable interest entities (Note 6)
Current finance receivables, net
Other assets
Non-current finance receivables, net
Restricted cash - current and non-current
Current portion of long-term debt
Long-term debt
2014
2013
$
$
$
$
$
$
312,645
3,409
1,113,801
110,017
366,889
904,644
$
$
$
$
$
$
352,899
4,149
1,184,441
133,053
334,630
922,002
The accompanying notes are an integral part of the consolidated financial statements.
54
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31, 2014, 2013 and 2012
(In thousands)
Net cash provided by operating activities (Note 2)
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Purchases of marketable securities
Sales and redemptions of marketable securities
Other
Net cash used by investing activities
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Repayment of senior unsecured notes
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase (decrease) in credit facilities and unsecured commercial paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
Cash and cash equivalents:
Cash and cash equivalents—beginning of period
Net decrease in cash and cash equivalents
Cash and cash equivalents—end of period
2014
$ 1,146,677
$
2013
977,093
$
2012
801,458
(232,319)
(3,568,423)
3,013,245
—
41,010
1,837
(744,650)
(208,321)
(3,244,005)
2,831,994
(4,998)
40,108
16,355
(568,867)
991,835
(526,431)
(303,000)
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(238,300)
(615,602)
11,540
—
(27,858)
—
647,516
(840,387)
88,456
(78,765)
371,085
43,201
(187,688)
(479,231)
19,895
(189,002)
(2,858,701)
2,768,089
(4,993)
23,296
—
(261,311)
993,737
(420,870)
—
763,895
(1,405,599)
200,417
(24,301)
(744,724)
41,647
(141,681)
(311,632)
13,065
37,785
(536,096)
(25,863)
$ (159,932) $
50,567
45,973
(393,209)
(990,073)
(8,886)
(16,543)
(1,526) $ (458,812)
$ 1,066,612
(159,932)
906,680
$
$ 1,068,138
(1,526)
$ 1,066,612
$ 1,526,950
(458,812)
$ 1,068,138
The accompanying notes are an integral part of the consolidated financial statements.
55
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
Years ended December 31, 2014, 2013 and 2012
(In thousands, except share amounts)
Common Stock
Issued
Shares
Balance
Additional
paid-in
capital
Retained
Earnings
Accumulated
Other
comprehensive
income (loss)
Treasury
Balance
Total
Balance December 31, 2011
339,107,230
$
3,391
$
968,392
$
6,824,180
$
(476,733)
$
(4,898,974)
$
2,420,256
Net Income
Total other comprehensive loss, net of tax
(Note 10)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of stock options and nonvested
stock
—
—
—
—
—
535,807
1,622,801
—
—
—
—
—
—
6
16
—
—
—
—
—
42,056
(6)
45,957
9,670
623,925
—
—
(130,945)
(141,681)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
623,925
(130,945)
(141,681)
(311,632)
(311,632)
2
—
—
—
42,058
—
45,973
9,670
Balance December 31, 2012
341,265,838
$
3,413
$
1,066,069
$
7,306,424
$
(607,678)
$
(5,210,604)
$
2,557,624
Net Income
Total other comprehensive income, net of tax
(Note 10)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of stock options and nonvested
stock
—
—
—
—
—
492,755
1,398,638
—
—
—
—
—
—
5
14
—
—
—
—
—
40,724
(5)
50,553
17,711
733,993
—
—
275,002
(187,688)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
733,993
275,002
(187,688)
(479,231)
(479,231)
784
—
—
—
41,508
—
50,567
17,711
Balance December 31, 2013
343,157,231
$
3,432
$
1,175,052
$
7,852,729
$
(332,676)
$
(5,689,051)
$
3,009,486
Net Income
Total other comprehensive loss, net of tax
(Note 10)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of stock options and nonvested
stock
—
—
—
—
—
15,891
1,001,531
—
—
—
—
—
—
—
10
—
—
—
—
—
40,848
—
37,775
11,582
844,611
—
—
(182,267)
(238,300)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
844,611
(182,267)
(238,300)
(615,602)
(615,602)
1,143
—
—
—
41,991
—
37,785
11,582
Balance December 31, 2014
344,174,653
$
3,442
$
1,265,257
$
8,459,040
$
(514,943)
$
(6,303,510)
$
2,909,286
The accompanying notes are an integral part of the consolidated financial statements.
56
HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Summary of Significant Accounting Policies
Principles of Consolidation and Basis of Presentation – The consolidated financial statements include the accounts of
Harley-Davidson, Inc. and its wholly-owned subsidiaries (the Company), including the accounts of the groups of companies
doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). In addition,
certain variable interest entities (VIEs) related to secured financing are consolidated as the Company is the primary beneficiary.
All intercompany accounts and transactions are eliminated.
All of the Company’s subsidiaries are wholly owned and are included in the consolidated financial statements.
Substantially all of the Company’s international subsidiaries use their respective local currency as their functional currency.
Assets and liabilities of international subsidiaries have been translated at period-end exchange rates, and revenues and expenses
have been translated using average exchange rates for the period.
The Company operates in two principal reportable segments: Motorcycles & Related Products (Motorcycles) and
Financial Services.
Use of Estimates – The preparation of financial statements in conformity with U.S. generally accepted accounting
principles (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the
financial statements and accompanying notes. Actual results could differ from those estimates.
Cash and Cash Equivalents – The Company considers all highly liquid investments with a maturity of three months or
less when purchased to be cash equivalents.
Marketable Securities – The Company’s marketable securities consisted of the following at December 31 (in thousands):
Available-for-sale securities: corporate bonds
Trading securities: mutual funds
Total marketable securities
2014
2013
57,325
33,815
91,140
$
$
99,009
30,172
129,181
$
$
The Company’s available-for-sale securities are carried at fair value with any unrealized gains or losses reported in other
comprehensive income. During 2014 and 2013, the Company recognized gross unrealized losses of $0.7 million and $1.5
million, respectively, or losses of $0.4 million and $1.0 million, net of tax, respectively, to adjust amortized cost to fair value.
The marketable securities have contractual maturities that generally come due over the next 3 to 28 months.
The Company's trading securities relate to investments held by the Company to fund certain deferred compensation
obligations. The trading securities are carried at fair value with gains and losses recorded in net income and investments are
included in other long-term assets on the consolidated balance sheets.
Accounts Receivable – The Company’s motorcycles and related products are sold to independent dealers and distributors
outside the U.S. and Canada generally on open account and the resulting receivables are included in accounts receivable in the
Company’s consolidated balance sheets. The allowance for doubtful accounts deducted from total accounts receivable was $3.5
million and $5.0 million as of December 31, 2014 and 2013, respectively. Accounts receivable are written down once
management determines that the specific customer does not have the ability to repay the balance in full. The Company’s sales
of motorcycles and related products in the U.S. and Canada are financed by the purchasing dealers or distributors through
HDFS and the related receivables are included in finance receivables in the consolidated balance sheets.
Finance Receivables, Net – Finance receivables include both retail and wholesale finance receivables, net, including
amounts held by VIEs. Finance receivables are recorded in the financial statements at amortized cost net of an allowance for
credit losses. The provision for credit losses on finance receivables is charged to earnings in amounts sufficient to maintain the
allowance for credit losses at a level that is adequate to cover estimated losses of principal inherent in the existing portfolio.
Portions of the allowance for credit losses are specified to cover estimated losses on finance receivables specifically identified
for impairment. The unspecified portion of the allowance covers estimated losses on finance receivables which are collectively
reviewed for impairment. Finance receivables are considered impaired when management determines it is probable that the
Company will be unable to collect all amounts due according to the terms of the loan agreement.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The
Company performs a periodic and systematic collective evaluation of the adequacy of the retail allowance for credit losses. The
57
Company utilizes loss forecast models which consider a variety of factors including, but not limited to, historical loss trends,
origination or vintage analysis, known and inherent risks in the portfolio, the value of the underlying collateral, recovery rates
and current economic conditions including items such as unemployment rates. Retail finance receivables are not evaluated
individually for impairment prior to charge-off and therefore are not reported as impaired loans.
The wholesale portfolio is primarily composed of large balance, non-homogeneous loans. The Company’s wholesale
allowance evaluation is first based on a loan-by-loan review. A specific allowance for credit losses is established for wholesale
finance receivables determined to be individually impaired when management concludes that the borrower will not be able to
make full payment of contractual amounts due based on the original terms of the loan agreement. The impairment is determined
based on the cash that the Company expects to receive discounted at the loan’s original interest rate or the fair value of the
collateral, if the loan is collateral-dependent. In establishing the allowance, management considers a number of factors
including the specific borrower’s financial performance as well as ability to repay. As described below in the Financial Services
Revenue Recognition policy, the accrual of interest on such finance receivables is discontinued when the collection of the
account becomes doubtful. While a finance receivable is considered impaired, all cash received is applied to principal or
interest as appropriate.
Finance receivables in the wholesale portfolio that are not individually evaluated for impairment are segregated, based on
similar risk characteristics, according to the Company’s internal risk rating system and collectively evaluated for impairment.
The related allowance is based on factors such as the Company’s past loan loss experience, current economic conditions as well
as the value of the underlying collateral.
Impaired finance receivables also include loans that have been modified in troubled debt restructurings as a concession to
borrowers experiencing financial difficulty. Generally, it is the Company’s policy not to change the terms and conditions of
finance receivables. However, to minimize the economic loss, the Company may modify certain impaired finance receivables
in troubled debt restructurings. Total restructured finance receivables are not significant.
Repossessed inventory representing recovered collateral on impaired finance receivables is recorded at the lower of cost
or net realizable value. In the period during which the collateral is repossessed, the related finance receivable is adjusted to the
fair value of the collateral through a charge to the allowance for credit losses and reclassified to repossessed inventory.
Repossessed inventory is included in other current assets and was $13.4 million and $13.8 million at December 31, 2014 and
2013, respectively.
Asset-Backed Financing – The Company participates in asset-backed financing both through term asset-backed
securitization transactions and through asset-backed commercial paper conduit facilities. The Company treats these transactions
as secured borrowing because either they are transferred to consolidated VIEs or the Company maintains effective control over
the assets and does not meet the accounting sale requirements under ASC Topic 860, "Transfers and Servicing." In the
Company's asset-backed financing programs, the Company transfers retail motorcycle finance receivables to special purpose
entities (SPE), which are considered VIEs under U.S. GAAP. Each SPE then converts those assets into cash, through the
issuance of debt.
The Company is required to consolidate any VIEs in which it is deemed to be the primary beneficiary through having
power over the significant activities of the entity and having an obligation to absorb losses or the right to receive benefits from
the VIE which are potentially significant to the VIE. The Company is considered to have the power over the significant
activities of its term asset-backed securitization and asset-backed U.S. commercial paper conduit facility VIEs due to its role as
servicer. Servicing fees are typically not considered potentially significant variable interests in a VIE. However, the Company
retains a residual interest in the VIEs in the form of a debt security, which gives the Company the right to receive benefits that
could be potentially significant to the VIE. Therefore, the Company is the primary beneficiary and consolidates all of these
VIEs within its consolidated financial statements.
The Company is not the primary beneficiary of the asset-backed Canadian commercial paper conduit facility VIE;
therefore, the Company does not consolidate the VIE. However, the Company treats the conduit facility as a secured borrowing
as it maintains effective control over the assets transferred to the VIE and therefore does not meet the requirements for sale
accounting under ASC Topic 860. As such, the Company retains the transferred assets and the related debt within its
Consolidated Balance Sheet.
Servicing fees paid by VIEs to the Company are eliminated in consolidation and therefore are not recorded on a
consolidated basis. The Company is not required, and does not currently intend, to provide any additional financial support to
its VIEs. Investors and creditors only have recourse to the assets held by the VIEs.
58
Inventories – Inventories are valued at the lower of cost or market. Substantially all inventories located in the United
States are valued using the last-in, first-out (LIFO) method. Other inventories totaling $232.8 million at December 31, 2014
and $210.7 million at December 31, 2013 are valued at the lower of cost or market using the first-in, first-out (FIFO) method.
Property, Plant and Equipment – Property, plant and equipment is recorded at cost. Depreciation is determined on the
straight-line basis over the estimated useful lives of the assets. The following useful lives are used to depreciate the various
classes of property, plant and equipment: buildings – 30 years; building equipment and land improvements – 7 years;
machinery and equipment – 3 to 10 years; furniture and fixtures – 5 years; and software – 3 to 7 years. Accelerated methods of
depreciation are used for income tax purposes.
Goodwill – Goodwill represents the excess of acquisition cost over the fair value of the net assets purchased. Goodwill is
tested for impairment, based on financial data related to the reporting unit to which it has been assigned, at least annually or
whenever events or changes in circumstances indicate that the carrying value may not be recoverable. The impairment test
involves comparing the estimated fair value of the reporting unit associated with the goodwill to its carrying amount, including
goodwill. If the carrying amount of the reporting unit exceeds its fair value, goodwill must be adjusted to its implied fair value.
During 2014 and 2013, the Company tested its goodwill balances for impairment and no adjustments were recorded to goodwill
as a result of those reviews.
Long-lived Assets – The Company periodically evaluates the carrying value of long-lived assets to be held and used when
events and circumstances warrant such review. If the carrying value of a long-lived asset is considered impaired, a loss is
recognized based on the amount by which the carrying value exceeds the fair value of the long-lived asset for assets to be held
and used. The Company also reviews the useful life of its long-lived assets when events and circumstances indicate that the
actual useful life may be shorter than originally estimated. In the event that the actual useful life is deemed to be shorter than
the original useful life, depreciation is adjusted prospectively so that the remaining book value is depreciated over the revised
useful life.
Asset groups classified as held for sale are measured at the lower of carrying amount or fair value less cost to sell, and a
loss is recognized for any initial adjustment required to reduce the carrying amount to the fair value less cost to sell in the
period the held for sale criteria are met. The fair value less cost to sell must be assessed each reporting period the asset group
remains classified as held for sale. Gains or losses not previously recognized resulting from the sale of an asset group will be
recognized on the date of sale.
Product Warranty and Safety Recall Campaigns – The Company currently provides a standard two-year limited warranty
on all new motorcycles sold worldwide, except for Japan, where the Company provides a standard three-year limited warranty
on all new motorcycles sold. In addition, the Company started offering a one-year warranty for Parts & Accessories (P&A) in
2012. The warranty coverage for the retail customer generally begins when the product is sold to a retail customer. The
Company maintains reserves for future warranty claims which are based primarily on historical Company claim information.
Additionally, the Company has from time to time initiated certain voluntary safety recall campaigns. The Company reserves for
all estimated costs associated with safety recalls in the period that the safety recalls are announced.
Changes in the Company’s warranty and safety recall liability were as follows (in thousands):
Balance, beginning of period
Warranties issued during the period
Settlements made during the period
Recalls and changes to pre-existing warranty liabilities
Balance, end of period
2014
2013
2012
$
$
64,120
$
60,263
$
60,331
(74,262)
19,061
59,022
(64,462)
9,297
69,250
$
64,120
$
54,994
54,394
(67,247)
18,122
60,263
The liability for safety recall campaigns was $9.8 million, $4.0 million and $4.6 million at December 31, 2014, 2013 and
2012, respectively.
Derivative Financial Instruments – The Company is exposed to certain risks such as foreign currency exchange rate risk,
interest rate risk and commodity price risk. To reduce its exposure to such risks, the Company selectively uses derivative
financial instruments. All derivative transactions are authorized and executed pursuant to regularly reviewed policies and
procedures, which prohibit the use of financial instruments for speculative trading purposes.
All derivative instruments are recognized on the balance sheet at fair value (see Note 7). In accordance with ASC Topic
815, “Derivatives and Hedging,” the accounting for changes in the fair value of a derivative instrument depends on whether it
has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship. Changes in
59
the fair value of derivatives that are designated as fair value hedges, along with the gain or loss on the hedged item, are
recorded in current period earnings. For derivative instruments that are designated as cash flow hedges, the effective portion of
gains and losses that result from changes in the fair value of derivative instruments is initially recorded in other comprehensive
income (OCI) and subsequently reclassified into earnings when the hedged item affects income. The Company assesses, at both
the inception of each hedge and on an on-going basis, whether the derivatives that are used in its hedging transactions are
highly effective in offsetting changes in cash flows of the hedged items. Any ineffective portion is immediately recognized in
earnings. No component of a hedging derivative instrument’s gain or loss is excluded from the assessment of hedge
effectiveness. Derivative instruments that do not qualify for hedge accounting are recorded at fair value and any changes in fair
value are recorded in current period earnings. Refer to Note 9 for a detailed description of the Company’s derivative
instruments.
Motorcycles and Related Products Revenue Recognition – Sales are recorded when products are shipped to wholesale
customers (independent dealers and distributors) and ownership is transferred. The Company may offer sales incentive
programs to both wholesale and retail customers designed to promote the sale of motorcycles and related products. The total
costs of these programs are generally recognized as revenue reductions and are accrued at the later of the date the related sales
are recorded or the date the incentive program is both approved and communicated.
Financial Services Revenue Recognition – Interest income on finance receivables is recorded as earned and is based on
the average outstanding daily balance for wholesale and retail receivables. Accrued and uncollected interest is classified with
finance receivables. Certain loan origination costs related to finance receivables, including payments made to dealers for
certain retail loans, are deferred and amortized over the estimated life of the contract.
Retail finance receivables are contractually delinquent if the minimum payment is not received by the specified due date.
Retail finance receivables are generally charged-off when the receivable is 120 days or more delinquent, the related asset is
repossessed or the receivable is otherwise deemed uncollectible. All retail finance receivables accrue interest until either
collected or charged-off. Accordingly, as of December 31, 2014 and 2013, all retail finance receivables are accounted for as
interest-earning receivables.
Wholesale finance receivables are delinquent if the minimum payment is not received by the contractual due date.
Wholesale finance receivables are written down once management determines that the specific borrower does not have the
ability to repay the loan in full. Interest continues to accrue on past due finance receivables until the date the finance receivable
becomes uncollectible and the finance receivable is placed on non-accrual status. The Company will resume accruing interest
on these accounts when payments are current according to the terms of the loans and future payments are reasonably assured.
While on non-accrual status, all cash received is applied to principal or interest as appropriate.
Insurance and protection product commissions as well as commissions on the sale of extended service contracts are
recognized when contractually earned. Deferred revenue related to extended service contracts was $5.7 million and $6.8
million as of December 31, 2014 and 2013, respectively.
Research and Development Expenses – Expenditures for research activities relating to product development and
improvement are charged against income as incurred and included within selling, administrative and engineering expenses in
the consolidated statement of income. Research and development expenses were $138.3 million, $152.2 million and $137.3
million for 2014, 2013 and 2012, respectively.
Advertising Costs – The Company expenses the production cost of advertising the first time the advertising takes place.
Advertising costs relate to the Company’s efforts to promote its products and brands through the use of media. During 2014,
2013 and 2012, the Company incurred $107.4 million, $90.7 million and $80.7 million in advertising costs, respectively.
Shipping and Handling Costs – The Company classifies shipping and handling costs as a component of cost of goods
sold.
Share-Based Award Compensation Costs – The Company recognizes the cost of its share-based awards in its statement of
income. The total cost of the Company’s equity awards is equal to their grant date fair value and is recognized as expense on a
straight-line basis over the service periods of the awards. The total cost of the Company’s liability for cash-settled awards is
equal to their settlement date fair value. The liability for cash-settled awards is revalued each period based on a recalculated fair
value adjusted for vested awards. Total share-based award compensation expense recognized by the Company during 2014,
2013 and 2012 was $37.9 million, $41.2 million and $40.8 million, respectively, or $23.9 million, $26.0 million and $25.7
million net of taxes, respectively.
Income Tax Expense – The Company recognizes interest and penalties related to unrecognized tax benefits in the
provision for income taxes.
60
New Accounting Standards
Accounting Standards Not Yet Adopted
In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU)
No. 2014-09 Revenue from Contracts with Customers (ASU No. 2014-09). ASU No. 2014-09 is a comprehensive new revenue
recognition model that requires a company to recognize revenue to depict the transfer of goods or services to customers in an
amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. The
Company is required to adopt ASU No. 2014-09 for fiscal years beginning after December 15, 2016 and for interim periods
therein. The Company is currently evaluating the impact of adoption.
Accounting Standards Recently Adopted
In July 2013, the FASB issued ASU No. 2013-11 Presentation of an Unrecognized Tax Benefit When a Net Operating
Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists (ASU No. 2013-11). ASU No. 2013-11 amends the
guidance within Accounting Standards Codification (ASC) Topic 740, "Income Taxes", to require entities to present an
unrecognized tax benefit, or a portion of an unrecognized tax benefit, in the financial statements as a reduction to a deferred tax
asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward. The Company adopted ASU No.
2013-11 on January 1, 2014. There were no material presentation changes resulting from the adoption of ASU No. 2013-11.
2. Additional Balance Sheet and Cash Flow Information
The following information represents additional detail for selected line items included in the consolidated balance sheets
at December 31, and the statements of cash flows for the years ended December 31.
Balance Sheet Information:
Inventories, net (in thousands):
Components at the lower of FIFO cost or market
Raw materials and work in process
Motorcycle finished goods
Parts and accessories and general merchandise
Inventory at lower of FIFO cost or market
Excess of FIFO over LIFO cost
Total inventories, net
2014
2013
$
$
151,254
$
230,309
117,210
498,773
(49,902)
448,871
$
140,302
205,416
127,515
473,233
(48,726)
424,507
Inventory obsolescence reserves deducted from FIFO cost were $17.8 million and $17.5 million as of December 31, 2014
and 2013, respectively.
Property, plant and equipment, at cost (in thousands):
2014
2013
Land and related improvements
Buildings and related improvements
Machinery and equipment
Software
Construction in progress
Accumulated depreciation
Total property, plant and equipment, at cost
$
61
$
55,238
$
475,268
1,823,790
440,703
200,708
2,995,707
(2,112,630)
883,077
$
56,146
424,431
1,816,599
337,210
168,598
2,802,984
(1,960,507)
842,477
Accrued liabilities (in thousands):
Payroll, employee benefits and related expenses
Restructuring reserves
Warranty and recalls
Sales incentive programs
Tax-related accruals
Fair value of derivative financial instruments
Other
Total accrued liabilities
Cash Flow Information:
2014
2013
$
165,448
$
166,346
—
48,529
44,423
28,333
2,027
$
160,557
449,317
$
2,181
46,571
42,541
21,970
3,925
143,801
427,335
The reconciliation of net income to net cash provided by operating activities of continuing operations is as follows (in
thousands):
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by
operating activities:
2014
2013
2012
$
844,611
$
733,993
$
623,925
Depreciation
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for employee long-term benefits
Contributions to pension and postretirement plans
Stock compensation expense
Net change in wholesale finance receivables related to sales
Provision for credit losses
Loss on debt extinguishment
Pension and postretirement healthcare plan curtailment and
settlement expense
Deferred income taxes
Foreign currency adjustments
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Restructuring reserves
Derivative instruments
Prepaid and other
Total adjustments
179,300
94,429
8,442
33,709
(29,686)
37,929
(75,210)
80,946
3,942
—
(7,621)
21,964
(1,491)
(9,809)
(2,515)
(50,886)
19,128
2,181
703
(3,389)
302,066
167,072
86,181
9,376
66,877
(204,796)
41,244
28,865
60,008
4,947
—
52,580
16,269
10,123
(36,653)
(346)
(46,474)
(53,623)
(25,042)
(2,189)
68,681
243,100
Net cash provided by operating activities
$
1,146,677
$
977,093
$
Cash paid during the period for interest and income taxes (in thousands):
168,978
78,592
9,969
71,347
(244,416)
40,815
2,513
22,239
4,323
6,242
128,452
9,773
(7,216)
(13,690)
(4)
21,459
(10,798)
(16,087)
2,758
(97,716)
177,533
801,458
62
Interest
Income taxes
2014
2013
2012
$
$
154,310
438,840
$
$
197,161
236,972
$
$
225,228
317,812
Interest paid represents interest payments of HDFS (included in financial services interest expense) and interest payments
of the Company (included in interest expense).
3. Restructuring Expense and Other Impairments
In 2013, the Company completed the activities related to its 2009, 2010, and 2011 Restructuring Plans.
2011 Restructuring Plans
In December 2011, the Company made a decision to cease operations at New Castalloy, its Australian subsidiary and
producer of cast motorcycle wheels and wheel hubs, and source those components through other existing suppliers by the end
of 2013 (2011 New Castalloy Restructuring Plan). Since 2011, the Company has successfully transitioned a significant amount
of wheel production to other existing suppliers. However, during 2013, the Company made a decision to retain limited
operations at New Castalloy focused on the production of certain complex, high-finish wheels in a cost-effective and
competitive manner. The Company also entered into a new agreement with the unionized labor force at New Castalloy.
In connection with the modified 2011 New Castalloy Restructuring Plan, the New Castalloy workforce was reduced by
approximately 100 employees, leaving approximately 100 remaining employees to support ongoing operations. The original
plan would have resulted in a workforce reduction of approximately 200 employees.
Under the modified 2011 New Castalloy Restructuring Plan, restructuring expenses consisted of employee severance and
termination costs, accelerated depreciation and other related costs. On a cumulative basis, the Company incurred $22.1 million
of restructuring expenses under the modified 2011 New Castalloy Restructuring Plan, of which 35% was non-cash. This
includes a benefit related to restructuring reserves released in the second quarter of 2013 in connection with the decision to
retain a limited operation at the New Castalloy facility, as described above.
In February 2011, the Company’s unionized employees at its facility in Kansas City, Missouri ratified a new seven-year
labor agreement. The new agreement took effect on August 1, 2011. The new contract is similar to the labor agreements ratified
at the Company’s Wisconsin facilities in September 2010 and its York, Pennsylvania production facility in December 2009, and
allows for similar flexibility, increased production efficiency and the addition of a flexible workforce component.
The actions to implement the new ratified labor agreement (2011 Kansas City Restructuring Plan) resulted in
approximately 145 fewer full-time hourly unionized employees in its Kansas City facility than would have been required under
the previous contract.
Under the 2011 Kansas City Restructuring Plan, restructuring expenses consisted of employee severance and termination
costs and other related costs. On a cumulative basis, the Company incurred $6.0 million of restructuring expenses under the
2011 Kansas City Restructuring Plan, of which approximately 10% was non-cash.
63
The following table summarizes the Motorcycles segment’s 2011 Kansas City Restructuring Plan and modified 2011
New Castalloy Restructuring Plan reserve activity and balances as recorded in accrued liabilities for the year ended
December 31 (in thousands):
Kansas City
New Castalloy
Consolidated
2013
Employee
Severance
and
Termination
Costs
Other
Total
Employee
Severance
and
Termination
Costs
Accelerated
Depreciation
Other
Total
Total
Balance, beginning of period
$
2,259
$ — $ 2,259
$
9,306
$
— $ 145
$ 9,451
$
11,710
Restructuring expense
Utilized - cash
Utilized - non-cash
Non-cash reserve release
—
(1,290)
—
(969)
—
—
— (1,290)
—
—
(969)
—
Balance, end of period
$
— $ — $ — $
1,480
(5,369)
—
(5,369)
48
$
2010 Restructuring Plan
2,093
—
(2,093)
—
1,709
(1,721)
5,282
— (5,369)
(3,814)
— (5,369)
181
$
5,282
(6,659)
(3,814)
(6,338)
181
$
— $ 133
In September 2010, the Company’s unionized employees in Wisconsin ratified three separate new seven-year labor
agreements which took effect in April 2012 when the prior contracts expired. The new contracts are similar to the labor
agreement ratified at the Company’s York, Pennsylvania production facility in December 2009 and allow for similar flexibility
and increased production efficiency and the addition of a flexible workforce component.
The actions to implement the new ratified labor agreements (2010 Restructuring Plan) resulted in approximately 250
fewer full-time hourly unionized employees in its Milwaukee-area facilities than would have been required under the previous
contract and approximately 75 fewer full-time hourly unionized employees in its Tomahawk, Wisconsin facility than would
have been required under the previous contract.
Under the 2010 Restructuring Plan, restructuring expenses consisted of employee severance and termination costs and
other related costs. On a cumulative basis, the Company incurred $59.2 million of restructuring expenses under the 2010
Restructuring Plan, of which approximately 45% was non-cash.
The following table summarizes the Motorcycles segment’s 2010 Restructuring Plan reserve activity and balances as
recorded in accrued liabilities for the following years ended December 31 (in thousands):
Balance, beginning of period
Restructuring expense
Utilized – cash
Non-cash reserve release
Balance, end of period
2009 Restructuring Plan
2013
2012
Employee
Severance and
Termination Costs
Employee
Severance and
Termination Costs
$
$
$
10,156
—
(9,725)
(431)
— $
20,361
4,005
(12,898)
(1,312)
10,156
During 2009, in response to the U.S. economic recession and worldwide slowdown in consumer demand, the Company
committed to a volume reduction and a combination of restructuring actions (2009 Restructuring Plan) that were completed at
various dates between 2009 and 2013. The actions were designed to reduce administrative costs, eliminate excess capacity and
exit non-core business operations. The Company’s actions included the restructuring and transformation of its York,
Pennsylvania production facility including the implementation of a new more flexible unionized labor agreement which allows
for the addition of a flexible workforce component; consolidation of facilities related to engine and transmission production;
outsourcing of certain distribution and transportation activities and exiting the Buell product line. In addition, the Company
completed projects under this plan involving the outsourcing of select information technology activities and the consolidation
of an administrative office in Michigan into its corporate headquarters in Milwaukee, Wisconsin.
64
The 2009 restructuring plan resulted in a reduction of approximately 2,900 hourly production positions and
approximately 800 non-production, primarily salaried positions within the Motorcycles segment and approximately 100
salaried positions in the Financial Services segment.
Under the 2009 Restructuring Plan, restructuring expenses consisted of employee severance and termination costs,
accelerated depreciation on the long-lived assets that were exited as part of the 2009 Restructuring Plan and other related costs.
On a cumulative basis, the Company incurred $393.8 million of restructuring and impairment expense under the 2009
Restructuring Plan, of which approximately 30% was non-cash.
The following table summarizes the Motorcycles segment’s 2009 Restructuring Plan reserve activity and balances as
recorded in accrued liabilities for the following years ended December 31 (in thousands):
Balance, beginning of period
Restructuring expense
Utilized – cash
Noncash reserve release
Balance, end of period
Balance, beginning of period
Restructuring expense
Utilized – cash
Noncash reserve release
Balance, end of period
Employee
Severance and
Termination Costs
Accelerated
Depreciation
2013
Other
Total
$
$
5,196
$
— $
161
$
—
(1,645)
(1,551)
2,000
—
—
—
907
(1,068)
—
$
— $
— $
5,357
907
(2,713)
(1,551)
2,000
Employee
Severance and
Termination Costs
Accelerated
Depreciation
2012
Other
Total
$
$
10,089
$
— $
— $
4,099
(6,566)
(2,426)
5,196
—
—
—
13,154
(12,993)
—
$
— $
161
$
10,089
17,253
(19,559)
(2,426)
5,357
Other restructuring costs include items such as the exit costs for terminating supply contracts, lease termination costs and
moving costs.
4. Goodwill
The following table summarizes changes in the carrying amount of goodwill in the Motorcycles segment for the
following years ended December 31 (in thousands):
Balance, December 31, 2011
Currency translation
Balance, December 31, 2012
Currency translation
Balance, December 31, 2013
Currency translation
Balance, December 31, 2014
The Financial Services segment did not have a goodwill balance.
Motorcycles
29,081
449
29,530
922
30,452
(2,700)
27,752
$
$
$
$
65
5. Finance Receivables
Finance receivables, net at December 31 for the past five years were as follows (in thousands):
2014
2013
2012
2011
2010
Wholesale
United States
Canada
Total wholesale
Retail
United States
Canada
Total retail
Allowance for credit losses
$
903,380
$
800,491
$
776,633
$
778,320
$
48,941
952,321
44,721
845,212
39,771
816,404
46,320
824,640
5,398,006
209,918
5,607,924
6,560,245
(127,364)
5,051,245
213,799
5,265,044
6,110,256
(110,693)
5,999,563
$
4,850,450
222,665
5,073,115
5,889,519
(107,667)
5,781,852
$
4,858,781
228,709
5,087,490
5,912,130
(125,449)
5,786,681
$
735,481
78,516
813,997
5,126,699
250,462
5,377,161
6,191,158
(173,589)
6,017,569
Total finance receivables, net
$
6,432,881
$
HDFS offers wholesale financing to the Company’s independent dealers. Wholesale loans to dealers are generally
secured by financed inventory or property and are originated in the U.S. and Canada.
HDFS provides retail financial services to customers of the Company’s independent dealers in the U.S. and Canada. The
origination of retail loans is a separate and distinct transaction between HDFS and the retail customer, unrelated to the
Company’s sale of product to its dealers. Retail finance receivables consist of secured promissory notes and installment loans.
HDFS holds either titles or liens on titles to vehicles financed by promissory notes and installment loans. As of December 31,
2014 and 2013, approximately 12% of gross outstanding finance receivables were originated in Texas; there were no other state
that accounted for more than 10%.
Unused lines of credit extended to the Company's wholesale finance customers totaled $1.01 billion at both
December 31, 2014 and 2013. Approved but unfunded retail finance loans totaled $168.7 million and $149.8 million at
December 31, 2014 and 2013, respectively.
Wholesale finance receivables are related primarily to motorcycles and related parts and accessories sales to independent
Harley-Davidson dealers and are generally contractually due within one year. Retail finance receivables are primarily related to
sales of motorcycles to the dealers’ customers. On December 31, 2014, contractual maturities of finance receivables were as
follows (in thousands):
2015
2016
2017
2018
2019
Thereafter
Total
United States
Canada
$
$
1,856,097
1,029,075
1,155,891
1,259,696
953,581
47,046
6,301,386
$
$
86,518
40,378
45,041
50,243
36,679
—
258,859
$
$
Total
1,942,615
1,069,453
1,200,932
1,309,939
990,260
47,046
6,560,245
66
The allowance for credit losses on finance receivables is comprised of individual components relating to wholesale and
retail finance receivables. Changes in the allowance for credit losses on finance receivables by portfolio for the year ended
December 31 were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Retail
2014
Wholesale
106,063
$
4,630
$
80,237
(102,831)
38,556
709
—
—
122,025
$
5,339
$
Retail
2013
Wholesale
101,442
$
61,603
(97,928)
40,946
106,063
$
6,225
(1,595)
—
—
4,630
Retail
116,112
$
25,252
(86,963)
47,041
2012
Wholesale
9,337
(3,013)
(99)
—
$
$
$
101,442
$
6,225
$
$
$
$
$
$
$
Total
110,693
80,946
(102,831)
38,556
127,364
Total
107,667
60,008
(97,928)
40,946
110,693
Total
125,449
22,239
(87,062)
47,041
107,667
The allowance for credit losses and finance receivables by portfolio, segregated by those amounts that are individually
evaluated for impairment and those that are collectively evaluated for impairment, at December 31 were as follows (in
thousands):
67
Allowance for credit losses, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total allowance for credit losses
Finance receivables, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total finance receivables
Allowance for credit losses, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total allowance for credit losses
Finance receivables, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total finance receivables
Retail
2014
Wholesale
Total
— $
122,025
122,025
$
— $
5,339
5,339
$
—
127,364
127,364
— $
— $
5,607,924
952,321
5,607,924
$
952,321
$
—
6,560,245
6,560,245
Retail
2013
Wholesale
Total
— $
106,063
106,063
$
— $
4,630
4,630
$
—
110,693
110,693
— $
— $
5,265,044
845,212
5,265,044
$
845,212
$
—
6,110,256
6,110,256
$
$
$
$
$
$
$
$
Finance receivables are considered impaired when management determines it is probable that the Company will be
unable to collect all amounts due according to the loan agreement. As retail finance receivables are collectively and not
individually reviewed for impairment, this portfolio does not have specifically impaired finance receivables. At December 31,
2014 and 2013, there were no wholesale finance receivables that were on non-accrual status or individually deemed to be
impaired under ASC Topic 310, “Receivables”.
An analysis of the aging of past due finance receivables at December 31 was as follows (in thousands):
Retail
Wholesale
Total
Retail
Wholesale
Total
31-60 Days
Past Due
61-90 Days
Past Due
2014
Greater than
90 Days
Past Due
$
$
$
$
113,007
383
113,390
31-60 Days
Past Due
109,806
791
110,597
$
$
$
$
28,712
206
28,918
38,486
72
38,558
$
$
2013
61-90 Days
Past Due
Greater than
90 Days
Past Due
36,029
181
36,210
$
$
24,594
207
24,801
$
$
$
$
Total
Past Due
180,205
Total
Finance
Receivables
$ 5,607,924
661
952,321
180,866
$ 6,560,245
Total
Past Due
170,429
1,179
Total
Finance
Receivables
$ 5,265,044
845,212
171,608
$ 6,110,256
Current
$ 5,427,719
951,660
$ 6,379,379
Current
$ 5,094,615
844,033
$ 5,938,648
The recorded investment of retail and wholesale finance receivables, excluding non-accrual status finance receivables,
that were contractually past due 90 days or more at December 31 for the past five years was as follows (in thousands):
United States
Canada
Total
2014
2013
2012
2011
2010
$
$
27,800
1,118
28,918
$
$
23,770
1,031
24,801
$
$
26,500
1,533
28,033
$
$
27,171
1,207
28,378
$
$
34,391
1,351
35,742
68
A significant part of managing the Company's finance receivable portfolios includes the assessment of credit risk
associated with each borrower. As the credit risk varies between the retail and wholesale portfolios, the Company utilizes
different credit risk indicators for each portfolio.
The Company manages retail credit risk through its credit approval policy and ongoing collection efforts. The Company
uses FICO scores, a standard credit rating measurement, to differentiate the expected default rates of retail credit applicants
enabling the Company to better evaluate credit applicants for approval and to tailor pricing according to this assessment. Retail
loans with a FICO score of 640 or above at origination are considered prime, and loans with a FICO score below 640 are
considered sub-prime. These credit quality indicators are determined at the time of loan origination and are not updated
subsequent to the loan origination date.
The recorded investment of retail finance receivables, by credit quality indicator, at December 31 was as follows (in
thousands):
Prime
Sub-prime
Total
2014
2013
$
$
4,435,352
1,172,572
5,607,924
$
$
4,141,559
1,123,485
5,265,044
The Company's credit risk on the wholesale portfolio is different from that of the retail portfolio. Whereas the retail
portfolio represents a relatively homogeneous pool of retail finance receivables that exhibit more consistent loss patterns, the
wholesale portfolio exposures are less consistent. The Company utilizes an internal credit risk rating system to manage credit
risk exposure consistently across wholesale borrowers and individually evaluates credit risk factors for each borrower. The
Company uses the following internal credit quality indicators, based on an internal risk rating system, listed from highest level
of risk to lowest level of risk, for the wholesale portfolio: Doubtful, Substandard, Special Mention, Medium Risk and Low
Risk. Based upon management’s review, the dealers classified in the Doubtful category are the dealers with the greatest
likelihood of being charged-off, while the dealers classified as Low Risk are least likely to be charged-off. The internal rating
system considers factors such as the specific borrower's ability to repay and the estimated value of any collateral. Dealer risk
rating classifications are reviewed and updated on a quarterly basis.
The recorded investment of wholesale finance receivables, by internal credit quality indicator, at December 31 was as
follows (in thousands):
Doubtful
Substandard
Special Mention
Medium Risk
Low Risk
Total
6. Asset-Backed Financing
2014
2013
954
$
7,025
—
11,557
932,785
952,321
$
—
8,383
2,076
5,205
829,548
845,212
$
$
The Company participates in asset-backed financing through both term asset-backed securitization transactions and
through asset-backed commercial paper conduit facilities. The Company treats these transactions as secured borrowings
because assets are either transferred to consolidated VIEs or the Company maintains effective control over the assets and does
not meet the accounting sale requirements under ASC Topic 860. See Note 1 for more information on the Company's
accounting for asset-backed financings and VIEs.
69
The following table shows the assets and liabilities related to the Company's asset-backed financings that were included
in its financial statements at December 31 (in thousands):
On-balance sheet assets and liabilities
Consolidated VIEs
Term asset-backed securitizations
Asset-backed U.S. commercial paper conduit
facility
Unconsolidated VIEs
Asset-backed Canadian commercial paper
conduit facility
Total
On-balance sheet assets and liabilities
Consolidated VIEs
Term asset-backed securitizations
Asset-backed U.S. commercial paper conduit
facility
Unconsolidated VIEs
Asset-backed Canadian commercial paper
conduit facility
Total
Term Asset-Backed Securitization VIEs
Finance
receivables
Allowance
for credit
losses
Restricted
cash
Other
assets
Total
assets
Asset-backed
debt
2014
$1,458,602
$ (32,156) $ 110,017
$ 2,987
$1,539,450
$ 1,271,533
—
—
—
422
422
—
185,099
$1,643,701
(2,965)
12,035
$ (35,121) $ 122,052
262
194,431
166,912
$ 3,671
$1,734,303
$ 1,438,445
Finance
receivables
Allowance
for credit
losses
Restricted
cash
Other
assets
Total
assets
Asset-backed
debt
2013
$1,569,118
$ (31,778) $ 133,053
$ 3,720
$1,674,113
$ 1,256,632
—
—
—
429
429
—
204,092
$1,773,210
(3,361)
11,754
$ (35,139) $ 144,807
589
213,074
174,241
$ 4,738
$1,887,616
$ 1,430,873
The Company transfers U.S. retail motorcycle finance receivables to SPEs which in turn issue secured notes to investors,
with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance
receivables. Each term asset-backed securitization SPE is a separate legal entity and the U.S. retail motorcycle finance
receivables included in the term asset-backed securitizations are only available for payment of the secured debt and other
obligations arising from the term asset-backed securitization transactions and are not available to pay other obligations or
claims of the Company’s creditors until the associated secured debt and other obligations are satisfied. There are no
amortization schedules for the secured notes; however, the debt is reduced monthly as available collections on the related U.S.
retail motorcycle finance receivables are applied to outstanding principal. Restricted cash balances held by the SPEs are used
only to support the securitizations.
In 2014 and 2013, the Company transferred $924.9 million and $680.6 million, respectively, of U.S. retail motorcycle
finance receivables to two separate SPEs. The SPEs in turn issued $850.0 million and $650.0 million, respectively, of secured
notes. At December 31, 2014, the Company's consolidated balance sheet included outstanding balances related to the following
secured notes with the related maturity dates and interest rates (in thousands):
Issue Date
April 2014
April 2013
July 2012
November 2011
August 2011
Principal
Amount at Date of
Issuance
$850,000
Weighted-Average
Rate at Date of
Issuance
0.66%
$650,000
$675,306
$513,300
$573,380
0.57%
0.59%
0.88%
0.76%
Contractual Maturity Date
April 2015 - October 2021
May 2014 - December 2020
August 2013 - June 2018
November 2012 - February 2018
September 2012 - August 2017
70
In addition to the above transactions, during 2012 the Company issued $89.5 million of secured notes through the sale of
notes that had been previously retained as part of the December 2009, August 2011 and November 2011 term asset-backed
securitization transactions. These notes were sold at a premium. During 2013, the notes related to the December 2009 term
asset-backed securitization transaction were repaid. The August 2011 and November 2011 notes have contractual maturities
ranging from January 2019 to April 2019.
Outstanding balances related to the following secured notes were included in the Company's consolidated balance sheet
at December 31, 2013 and the Company completed repayment of those balances during 2014 (in thousands):
Issue Date
November 2010
Principal
Amount at Date of
Issuance
Weighted-Average
Rate at Date of
Issuance
Contractual Maturity Date
$600,000
1.05%
December 2011 - April 2018
For the year ended December 31, 2014 and 2013, the SPEs recorded interest expense on the secured notes of $13.5
million and $14.5 million, respectively, which is included in financial services interest expense. The weighted average interest
rate of the outstanding term asset-backed securitization transactions was 0.94% and 0.99% at December 31, 2014 and 2013,
respectively.
Asset-Backed U.S. Commercial Paper Conduit Facility VIE
In September 2014, the Company amended and restated its facility (U.S. Conduit) with a third-party bank sponsored
asset-backed commercial paper conduit, which provides for a total aggregate commitment of up to $600.0 million based on,
among other things, the amount of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral. Under the
facility, the Company may transfer U.S. retail motorcycle finance receivables to a SPE, which in turn may issue debt to third-
party bank-sponsored asset-backed commercial paper conduits.
The assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction
and are not available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest
on the outstanding principal based on prevailing commercial paper rates plus a program fee based on outstanding principal, or
LIBOR plus a specified margin to the extent the advance is not funded by a conduit lender through the issuance of commercial
paper. The U.S. Conduit also provides for an unused commitment fee based on the unused portion of the total aggregate
commitment of $600.0 million. There is no amortization schedule; however, the debt is reduced monthly as available
collections on the related finance receivables are applied to outstanding principal. Upon expiration of the U.S. Conduit, any
outstanding principal will continue to be reduced monthly through available collections. Unless earlier terminated or extended
by mutual agreement of the Company and the lenders, the U.S. Conduit has an expiration date of October 30, 2015.
The SPE had no borrowings outstanding under the U.S. Conduit at December 31, 2014 or 2013; therefore, these assets
are restricted as collateral for the payment of fees associated with the unused portion of the total aggregate commitment of
$600.0 million.
For the years ended December 31, 2014 and 2013, the SPE recorded interest expense of $1.1 million and $1.2 million,
respectively, related to the unused portion of the total aggregate commitment of $600.0 million. Interest expense on the U.S.
Conduit is included in financial services interest expense. There was no weighted average interest rate at December 31, 2014 or
2013 as the Company had no outstanding borrowings under the U.S. Conduit during 2014 or 2013.
Asset-Backed Canadian Commercial Paper Conduit Facility
In June 2014, the Company amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-
sponsored asset-backed commercial paper conduit. Under the agreement, the Canadian Conduit is contractually committed, at
the Company's option, to purchase eligible Canadian retail motorcycle finance receivables from the Company for proceeds up
to C$200 million. The terms for this debt provide for interest on the outstanding principal based on prevailing market interest
rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on
the unused portion of the total aggregate commitment of C$200 million. There is no amortization schedule; however, the debt is
reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon
expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available
collections. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, the Canadian Conduit
expires on June 30, 2015. The contractual maturity of the debt is approximately 5 years.
71
During 2014 and 2013, the Company transferred $97.1 million and $101.1 million, respectively, of Canadian retail
motorcycle finance receivables for proceeds of $85.0 million and $88.6 million, respectively. This transaction is treated as a
secured borrowing, and the transferred assets are restricted as collateral for payment of the debt.
For the years ended December 31, 2014 and 2013, the Company recorded interest expense of $3.5 million and $3.4
million, respectively, on the secured notes. Interest expense on the Canadian Conduit is included in financial services interest
expense. The weighted average interest rate of the outstanding Canadian Conduit was 2.03% at both December 31, 2014 and
2013.
As the Company participates in and does not consolidate the Canadian bank-sponsored, multi-seller conduit VIE, the
maximum exposure to loss associated with this VIE, which would only be incurred in the unlikely event that all the finance
receivables and underlying collateral have no residual value, is $27.5 million at December 31, 2014. The maximum exposure is
not an indication of the Company's expected loss exposure.
7. Fair Value Measurements
Certain assets and liabilities are recorded at fair value in the financial statements; some of these are measured on a
recurring basis while others are measured on a non-recurring basis. Assets and liabilities measured on a recurring basis are
those that are adjusted to fair value each time a financial statement is prepared. Assets and liabilities measured on a non-
recurring basis are those that are adjusted to fair value when required by particular events or circumstances. In determining the
fair value of assets and liabilities, the Company uses various valuation techniques. The availability of inputs observable in the
market varies from instrument to instrument and depends on a variety of factors including the type of instrument, whether the
instrument is actively traded, and other characteristics particular to the transaction. For many financial instruments, pricing
inputs are readily observable in the market, the valuation methodology used is widely accepted by market participants, and the
valuation does not require significant management discretion. For other financial instruments, pricing inputs are less observable
in the market and may require management judgment.
The Company assesses the inputs used to measure fair value using a three-tier hierarchy. The hierarchy indicates the
extent to which inputs used in measuring fair value are observable in the market. Level 1 inputs include quoted prices for
identical instruments and are the most observable.
Level 2 inputs include quoted prices for similar assets and observable inputs such as interest rates, foreign currency
exchange rates, commodity rates and yield curves. The Company uses the market approach to derive the fair value for its level
2 fair value measurements. Foreign currency exchange contracts are valued using publicly quoted spot and forward prices;
commodity contracts are valued using publicly quoted prices, where available, or dealer quotes; interest rate swaps are valued
using publicized swap curves; and investments in marketable securities and cash equivalents are valued using publicly quoted
prices.
Level 3 inputs are not observable in the market and include management's judgments about the assumptions market
participants would use in pricing the asset or liability. The use of observable and unobservable inputs is reflected in the
hierarchy assessment disclosed in the following tables.
Recurring Fair Value Measurements
The following tables present information about the Company’s assets and liabilities measured at fair value on a recurring
basis as of December 31 (in thousands):
Assets:
Cash equivalents
Marketable securities
Derivatives
Total
Liabilities:
Derivatives
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance as of 2014
$
$
$
737,024
$
482,686
$
254,338
$
33,815
—
516,501
$
57,325
32,244
343,907
— $
2,027
$
$
91,140
32,244
860,408
2,027
$
$
72
—
—
—
—
—
Assets:
Cash equivalents
Marketable securities
Derivatives
Total
Liabilities:
Derivatives
Nonrecurring Fair Value Measurements
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance as of 2013
$
$
$
836,387
$
516,173
$
320,214
$
129,181
1,932
967,500
3,925
$
$
30,172
—
546,345
$
99,009
1,932
421,155
— $
3,925
$
$
—
—
—
—
—
Repossessed inventory is recorded at the lower of cost or net realizable value through a nonrecurring fair value
measurement. The nonrecurring fair value measurement represents the loss recognized to adjust the related finance receivable
to the fair value of the repossessed inventory. Repossessed inventory was $13.4 million and $13.8 million at December 31,
2014 and 2013, for which the fair value adjustment was $5.0 million and $6.6 million at December 31, 2014 and 2013,
respectively. Fair value is estimated using level 2 inputs based on the recent market values of repossessed inventory.
8. Fair Value of Financial Instruments
The Company’s financial instruments consist primarily of cash and cash equivalents, marketable securities, trade
receivables, finance receivables, net, trade payables, debt, foreign currency contracts and interest rate swaps (derivative
instruments are discussed further in Note 9). Under U.S. GAAP certain of these items are required to be recorded in the
financial statements at fair value, while others are required to be recorded at historical cost.
The following table summarizes the fair value and carrying value of the Company’s financial instruments at December 31
(in thousands):
Assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Derivatives
Finance receivables, net
Restricted cash
Liabilities:
Accounts payable
Derivatives
Unsecured commercial paper
Asset-backed Canadian commercial paper
conduit facility
Medium-term notes
Senior unsecured notes
Term asset-backed securitization debt
2014
2013
Fair Value
Carrying Value
Fair Value
Carrying Value
$
$
$
$
$
$
$
$
$
$
$
$
$
906,680
91,140
247,621
32,244
6,519,500
122,052
196,868
2,027
731,786
166,912
3,502,536
$
$
$
$
$
$
$
$
$
$
$
906,680
91,140
247,621
32,244
6,432,881
122,052
196,868
2,027
731,786
166,912
3,334,398
$
$
$
$
$
$
$
$
$
$
$
— $
— $
1,066,612
129,181
261,065
1,932
6,086,441
144,807
239,794
3,925
666,317
174,241
3,087,852
305,958
1,270,656
$
1,271,533
$
1,259,314
$
$
$
$
$
$
$
$
$
$
$
$
$
1,066,612
129,181
261,065
1,932
5,999,563
144,807
239,794
3,925
666,317
174,241
2,858,980
303,000
1,256,632
Cash and Cash Equivalents, Restricted Cash, Accounts Receivable, Net and Accounts Payable – With the exception of
certain cash equivalents, the carrying value of these items in the financial statements is based on historical cost. The historical
cost basis for these amounts is estimated to approximate their respective fair values due to the short maturity of these
instruments. Fair value is based on Level 1 or Level 2 inputs.
73
Marketable Securities – The carrying value of marketable securities in the financial statements is based on fair value. The
fair value of marketable securities is determined primarily based quoted prices for identical instruments or on quoted market
prices of similar financial assets. Fair value is based on Level 1 or Level 2 inputs.
Finance Receivables, Net – The carrying value of retail and wholesale finance receivables in the financial statements is
amortized cost less an allowance for credit losses. The fair value of retail finance receivables is generally calculated by
discounting future cash flows using an estimated discount rate that reflects current credit, interest rate and prepayment risks
associated with similar types of instruments. Fair value is determined based on Level 3 inputs. The amortized cost basis of
wholesale finance receivables approximates fair value because they either are short-term or have interest rates that adjust with
changes in market interest rates.
Derivatives – Foreign currency exchange contracts and commodity contracts are derivative financial instruments and are
carried at fair value on the balance sheet. The fair value of foreign currency exchange and commodity contracts is determined
using publicly quoted prices. Fair value is calculated using Level 2 inputs.
Debt – The carrying value of debt in the financial statements is generally amortized cost. The carrying value of unsecured
commercial paper approximates fair value due to its short maturity. Fair value is calculated using Level 2 inputs.
The carrying value of debt provided under the Canadian Conduit approximates fair value since the interest rates charged
under the facility are tied directly to market rates and fluctuate as market rates change. Fair value is calculated using Level 2
inputs.
The fair values of the medium-term notes are estimated based upon rates currently available for debt with similar terms
and remaining maturities. Fair value is calculated using Level 2 inputs.
The fair value of the senior unsecured notes is estimated based upon rates currently available for debt with similar terms
and remaining maturities. Fair value is calculated using Level 2 inputs.
The fair value of the debt related to term asset-backed securitization transactions is estimated based on pricing currently
available for transactions with similar terms and maturities. Fair value is calculated using Level 2 inputs.
9. Derivative Instruments and Hedging Activities
The Company is exposed to certain risks such as foreign currency exchange rate risk, interest rate risk and commodity
price risk. To reduce its exposure to such risks, the Company selectively uses derivative financial instruments. All derivative
transactions are authorized and executed pursuant to regularly reviewed policies and procedures, which prohibit the use of
financial instruments for speculative trading purposes.
All derivative instruments are recognized on the balance sheet at fair value (see Note 8). In accordance with ASC Topic
815, "Derivatives and Hedging," the accounting for changes in the fair value of a derivative instrument depends on whether it
has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship. Changes in
the fair value of derivatives that are designated as fair value hedges, along with the gain or loss on the hedged item, are
recorded in current period earnings. For derivative instruments that are designated as cash flow hedges, the effective portion of
gains and losses that result from changes in the fair value of derivative instruments is initially recorded in other comprehensive
income (OCI) and subsequently reclassified into earnings when the hedged item affects income. The Company assesses, at both
the inception of each hedge and on an on-going basis, whether the derivatives that are used in its hedging transactions are
highly effective in offsetting changes in cash flows of the hedged items. Any ineffective portion is immediately recognized in
earnings. No component of a hedging derivative instrument’s gain or loss is excluded from the assessment of hedge
effectiveness. Derivative instruments that do not qualify for hedge accounting are recorded at fair value and any changes in fair
value are recorded in current period earnings.
The Company sells its products internationally and in most markets those sales are made in the foreign country’s local
currency. As a result, the Company’s earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign
currency. The Company’s most significant foreign currency risk relates to the Euro, the Australian dollar, Japanese yen and the
Brazilian real. The Company utilizes foreign currency contracts to mitigate the effect of fluctuations in these currencies on
earnings. The foreign currency contracts are entered into with banks and allow the Company to exchange a specified amount of
foreign currency for U.S. dollars at a future date, based on a fixed exchange rate.
The Company utilizes commodity contracts to hedge portions of the cost of certain commodities consumed in the
Company’s motorcycle production and distribution operations.
The Company’s foreign currency contracts and commodity contracts generally have maturities of less than one year.
74
The Company’s earnings are affected by changes in interest rates. The Company utilized interest rate swaps to reduce the
impact of fluctuations in interest rates on its unsecured commercial paper by converting a portion from a floating rate basis to a
fixed rate basis. The interest rate swaps expired during the second quarter of 2013, and as of December 31, 2013, there were no
interest rate swaps outstanding.
The following tables summarize the fair value of the Company’s derivative financial instruments at December 31 (in
thousands):
2014
2013
Derivatives Designated As Hedging
Instruments Under ASC Topic 815
Foreign currency contracts(c)
Commodities contracts(c)
Total
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
$ 339,077
1,728
$ 340,805
$
$
32,244
—
32,244
$
$
— $ 299,550
414
414
1,286
$ 300,836
$
$
1,672
76
1,748
$
$
3,842
—
3,842
2014
2013
Derivatives Not Designated As Hedging
Instruments Under ASC Topic 815
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Commodities contracts
Total
$
$
11,804
11,804
$
$
— $
— $
1,613
1,613
$
$
9,855
9,855
$
$
184
184
$
$
83
83
(a) Included in other current assets
(b) Included in accrued liabilities
(c) Derivative designated as a cash flow hedge
The following tables summarize the amount of gains and losses for the following years ended December 31 related to
derivative financial instruments designated as cash flow hedges (in thousands):
Cash Flow Hedges
Foreign currency contracts
Commodities contracts
Interest rate swaps – unsecured commercial paper
Total
$
$
Amount of Gain/(Loss)
Recognized in OCI, before tax
2014
2013
2012
$
3,468
$
47,037
(262)
—
46,775
$
39
(2)
3,505
$
(344)
(427)
(43)
(814)
Amount of Gain/(Loss)
Reclassified from AOCL into Income
Cash Flow Hedges
Foreign currency contracts(a)
Commodities contracts(a)
Interest rate swaps – unsecured commercial paper(b)
Total
2014
2013
2012
Expected to be Reclassified
Over the Next Twelve Months
$
13,635
$
228
—
$
13,863
$
482
(51)
(345)
86
$
$
18,586
(705)
(2,542)
15,339
$
$
30,658
(414)
—
30,244
(a) Gain/(loss) reclassified from accumulated other comprehensive loss (AOCL) to income is included in cost of goods sold.
(b) Gain/(loss) reclassified from AOCL to income is included in financial services interest expense.
For the years ended December 31, 2014 and 2013, the cash flow hedges were highly effective and, as a result, the amount
of hedge ineffectiveness was not material. No amounts were excluded from effectiveness testing.
75
The following table summarizes the amount of gains and losses for the years ended December 31 related to derivative
financial instruments not designated as hedging instruments (in thousands):
Derivatives not Designated as Hedges
Commodities contracts(a)
Total
Amount of Gain/(Loss)
Recognized in Income on Derivative
2014
2013
2012
$
$
(1,969) $
(1,969) $
(572) $
(572) $
(535)
(535)
(a) Gain/(loss) recognized in income is included in cost of goods sold.
10. Accumulated Other Comprehensive Loss
The following table sets forth the changes in accumulated other comprehensive loss (AOCL) for the years ended
December 31 (in thousands):
Foreign currency
translation
adjustments
Marketable
securities
Derivative financial
instruments
Pension and
postretirement
benefit plans
2014
Balance, beginning of period
$
33,326
$
(276) $
(1,680) $
(364,046) $
Total
(332,676)
Other comprehensive (loss)
income before
reclassifications
Income tax
Net other comprehensive (loss)
income before reclassifications
Reclassifications:
Realized (gains) losses -
foreign currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Prior service credits(c)
Actuarial losses(c)
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive (loss)
income
Balance, end of period
(50,310)
13,502
(36,808)
—
—
—
—
—
—
—
(673)
249
(424)
—
—
—
—
—
—
—
46,775
(17,325)
(301,832)
111,799
(306,040)
108,225
29,450
(190,033)
(197,815)
(13,635)
(228)
—
—
(13,863)
5,135
(8,728)
—
(13,635)
—
(2,734)
41,292
38,558
(14,282)
24,276
(228)
(2,734)
41,292
24,695
(9,147)
15,548
(36,808)
$
(3,482) $
(424)
(700) $
20,722
19,042
$
(165,757)
(529,803) $
(182,267)
(514,943)
76
2013
Foreign currency
translation
adjustments
Marketable
securities
Derivative financial
instruments
Pension and
postretirement
benefit plans
Balance, beginning of period
$
51,335
$
677
$
(3,837) $
(655,853) $
Total
(607,678)
Other comprehensive (loss)
income before
reclassifications
Income tax
Net other comprehensive (loss)
income before reclassifications
Reclassifications:
Realized (gains) losses -
foreign currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Realized (gains) losses -
interest rate swaps(b)
Prior service credits(c)
Actuarial losses(c)
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive (loss)
income
Balance, end of period
(20,192)
2,183
(18,009)
(1,514)
561
(953)
3,505
(1,298)
398,430
(147,578)
380,229
(146,132)
2,207
250,852
234,097
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
(482)
51
345
—
—
(86)
36
(50)
—
—
—
(2,107)
67,157
65,050
(24,095)
40,955
(482)
51
345
(2,107)
67,157
64,964
(24,059)
40,905
(18,009)
$
33,326
$
(953)
(276) $
2,157
(1,680) $
291,807
(364,046) $
275,002
(332,676)
77
Balance, beginning of period
$
49,935
$
327
$
6,307
$
(533,302) $
Foreign currency
translation
adjustments
Marketable
securities
Derivative financial
instruments
Pension and
postretirement
benefit plans
Total
(476,733)
2012
Other comprehensive
income (loss) before
reclassifications
Income tax
Net other comprehensive
income (loss) before
reclassifications
Reclassifications:
Realized (gains) losses -
foreign currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Realized (gains) losses -
interest rate swaps(b)
Prior service credits(c)
Actuarial losses(c)
Curtailment and settlement
losses
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive income
(loss)
2,212
(812)
1,400
—
—
—
—
—
—
—
—
—
1,400
Balance, end of period
$
51,335
$
556
(206)
350
—
—
—
—
—
—
—
—
—
(814)
301
(251,291)
93,078
(249,337)
92,361
(513)
(158,213)
(156,976)
(18,586)
705
2,542
—
—
—
(15,339)
5,708
(9,631)
—
—
—
(895)
51,295
6,242
56,642
(20,980)
35,662
(18,586)
705
2,542
(895)
51,295
6,242
41,303
(15,272)
26,031
350
677
$
(10,144)
(3,837) $
(122,551)
(655,853) $
(130,945)
(607,678)
(a)
(b)
(c)
Amounts reclassified to net income are included in motorcycles and related products cost of goods sold.
Amounts reclassified to net income are presented in financial services interest expense.
Amounts reclassified are included in the computation of net periodic cost. See Note 13 for information related to
pension and postretirement benefit plans.
11. Debt
Debt with contractual terms less than one year is generally classified as short-term debt and consisted of the following as
of December 31 (in thousands):
Unsecured commercial paper
2014
2013
$
731,786
$
666,317
78
Debt with a contractual term greater than one year is generally classified as long-term debt and consisted of the following
as of December 31 (in thousands):
Secured debt
2014
2013
Asset-backed Canadian commercial paper conduit facility
$
166,912
$
Term asset-backed securitization debt
Unsecured notes
5.75% Medium-term notes due in 2014 ($500.0 million par value)
1.15% Medium-term notes due in 2015 ($600.0 million par value)
3.88% Medium-term notes due in 2016 ($450.0 million par value)
2.70% Medium-term notes due in 2017 ($400.0 million par value)
1.55% Medium-term notes due in 2017 ($400.0 million par value)
6.80% Medium-term notes due in 2018 ($888.0 million par value)
2.40% Medium-term notes due in 2019 ($600.0 million par value)
15.00% Senior unsecured notes due in 2014 ($600.0 million par value)
Gross long-term debt
Less: current portion of long-term debt
Long-term debt
1,271,533
—
599,817
449,937
399,963
399,464
887,381
597,836
—
4,772,843
(1,011,315)
3,761,528
$
$
174,241
1,256,632
499,866
599,543
449,883
399,946
—
909,742
—
303,000
4,592,853
(1,176,140)
3,416,713
Commercial paper maturities may range up to 365 days from the issuance date. The weighted-average interest rate of
outstanding commercial paper balances was 0.30% and 0.23% at December 31, 2014 and 2013, respectively.
On April 7, 2014, the Company entered into a new $675.0 million five-year credit facility to refinance and replace a $675
million four-year credit facility that was due to mature in April 2015. The new five-year credit facility matures in April 2019.
The Company also has a $675.0 million five-year credit facility which matures in April 2017. The new five-year credit facility
and the existing five-year credit facility (together, the Global Credit Facilities) bear interest at various variable interest rates,
which may be adjusted upward or downward depending on certain criteria, such as credit ratings. The Global Credit Facilities
also require the Company to pay a fee based upon the average daily unused portion of the aggregate commitments under the
Global Credit Facilities. The Global Credit Facilities are committed facilities and primarily used to support the Company's
unsecured commercial paper program. At December 31, 2014 and 2013, the Company had no outstanding borrowings under the
Global Credit Facilities.
In September 2014, the Company amended and restated its revolving facility (U.S. Conduit) with an asset-backed U.S.
commercial paper conduit which provides for a total aggregate commitment of $600.0 million. At December 31, 2014 and
2013, the Company had no outstanding borrowings under the U.S. Conduit. Refer to Note 6 for further discussion on the U.S.
Conduit.
In June 2014, the Company amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-
sponsored asset-backed commercial paper conduit. Under the agreement, the Canadian Conduit is contractually committed, at
the Company's option, to purchase from the Company eligible Canadian retail motorcycle financial receivables for proceeds up
to C$200 million. During 2014 and 2013, the Company transferred $97.1 million and $101.1 million, respectively, of Canadian
retail motorcycle finance receivables for proceeds of $85.0 million and $88.6 million, respectively. Approximately $44.6
million and $38.6 million of the debt was classified as current portion of long-term debt at December 31, 2014 and 2013. Refer
to Note 6 for further discussion on the Canadian Conduit.
During 2014, the Company issued $850.0 million of secured notes through one term asset-backed securitization
transaction. During 2013, the Company issued $650.0 million of secured notes through one term asset-backed securitization
transaction. Additionally, during 2012, the Company issued $89.5 million of secured notes through the sale of notes that had
been previously retained as part of the December 2009, August 2011, and November 2011 term asset-backed securitization
transactions. These notes were sold at a premium, and at December 31, 2014 and 2013, the unaccreted premium associated with
these notes was $0.2 million and $0.5 million, respectively. Approximately $366.9 million and $334.6 million of the obligations
under the secured notes were classified as current at December 31, 2014 and 2013, respectively, based on the contractual
maturities of the restricted finance receivables. The term-asset backed securitization transactions are further discussed in Note
6.
79
In September 2014, the Company issued $600 million of medium-term notes which mature in September 2019 and have
an annual interest rate of 2.40%. In November 2014, the Company issued $400 million of medium-term notes which mature in
November 2017 and have an annual interest rate of 1.55%. There were no medium-term note issuances during 2013. All of the
Company's medium-term notes (collectively, the Notes) provide for semi-annual interest payments and principal due at
maturity. Unamortized discounts on the Notes reduced the balance by $3.6 million and $1.5 million at December 31, 2014 and
2013, respectively.
During 2014, 2013, and 2012, the Company repurchased an aggregate of $22.6 million, $23.0 million, and $16.6 million
respectively, of its 6.80% medium-term notes which mature in June 2018. As a result, the Company recognized in financial
services interest expense $3.9 million, $4.9 million, and $4.3 million of loss on extinguishment of debt, respectively, which
included unamortized discounts and fees. During December 2014, $500.0 million of 5.75% medium-term notes matured, and
the principal and accrued interest were paid in full. During December 2013, $400.0 million of the 5.25% medium-term notes
matured, and the principal and accrued interest were paid in full.
In February 2009, the Company issued $600.0 million of senior unsecured notes in an underwritten offering. The senior
unsecured notes provide for semi-annual interest payments and principal due at maturity. The senior unsecured notes mature in
February 2014 and had an annual interest rate of 15%. During the fourth quarter of 2010, the Company repurchased $297.0
million of the $600.0 million senior unsecured notes and the remaining $303.0 million was repaid at maturity in February 2014.
HDFS and the Company are subject to various operating and financial covenants related to the Global Credit Facilities
and various operating covenants under the Notes and the U.S. and Canadian asset-backed commercial paper conduit facilities.
The more significant covenants are described below.
The operational covenants limit the Company’s and HDFS’ ability to:
•
•
•
assume or incur certain liens;
participate in certain mergers, consolidations, liquidations or dissolutions; and
purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the consolidated debt to equity ratio of HDFS
cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the
Company's consolidated debt and equity, in each case excluding the debt of HDFS and its subsidiaries, cannot exceed 0.65 to
1.0 as of the end of any fiscal quarter. No financial covenants are required under the Notes or the U.S. or Canadian asset-
backed commercial paper conduit facilities.
At December 31, 2014 and 2013, HDFS and the Company remained in compliance with all of these covenants.
12. Income Taxes
Provision for income taxes for the years ended December 31 consists of the following (in thousands):
Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign
Total
2014
2013
2012
$
$
$
394,904
30,997
20,429
446,330
$
281,938
23,701
22,093
327,732
(5,743)
(3,155)
1,277
(7,621)
438,709
51,509
(1,471)
2,542
52,580
$
380,312
$
191,006
4,221
13,189
208,416
121,934
7,697
(460)
129,171
337,587
80
The components of income before income taxes for the years ended December 31 were as follows (in thousands):
Domestic
Foreign
Total
2014
1,196,335
86,985
1,283,320
$
$
2013
1,042,317
71,988
1,114,305
$
$
2012
946,592
14,920
961,512
$
$
The provision for income taxes differs from the amount that would be provided by applying the statutory U.S. corporate
income tax rate due to the following items for the years ended December 31:
Provision at statutory rate
State taxes, net of federal benefit
Domestic manufacturing deduction
Research and development credit
Unrecognized tax benefits including interest and penalties
Valuation allowance adjustments
Tax audit settlements
Adjustments for previously accrued taxes
Other
Provision for income taxes
2014
2013
2012
35.0%
1.7
(2.1)
(0.4)
0.2
(0.1)
—
(0.3)
0.2
34.2%
35.0%
1.6
(1.7)
(0.9)
0.9
(0.3)
0.1
(0.2)
(0.4)
34.1%
35.0%
1.6
(1.6)
—
0.1
(0.3)
(0.1)
(0.4)
0.8
35.1%
The principal components of the Company’s deferred tax assets and liabilities as of December 31 include the following
(in thousands):
Deferred tax assets:
Accruals not yet tax deductible
Pension and postretirement benefit plan obligations
Stock compensation
Net operating loss carryforward
Valuation allowance
Other, net
Deferred tax liabilities:
Depreciation, tax in excess of book
Other
Total
2014
2013
$
120,817
$
104,723
21,089
41,927
(25,462)
38,465
301,559
(128,117)
(5,691)
(133,808)
167,751
$
$
128,307
5,192
22,370
40,530
(21,818)
37,034
211,615
(119,916)
(34,234)
(154,150)
57,465
The Company reviews its deferred tax asset valuation allowances on a quarterly basis, or whenever events or changes in
circumstances indicate that a review is required. In determining the requirement for a valuation allowance, the historical and
projected financial results of the legal entity or consolidated group recording the net deferred tax asset is considered, along with
any positive or negative evidence such as tax law changes. Since future financial results and tax law may differ from previous
estimates, periodic adjustments to the Company’s valuation allowances may be necessary.
At December 31, 2014, the Company had approximately $365.0 million state net operating loss carry-forwards expiring
in 2031. At December 31, 2014 the Company also had Wisconsin research and development credit carryforwards of $13.7
million expiring in 2028. The Company had a deferred tax asset of $27.8 million as of December 31, 2014 for the benefit of
these losses and credits. A valuation allowance of $4.8 million has been established against the deferred tax asset.
The Company has foreign net operating losses (NOL) totaling $14.2 million as of December 31, 2014. It has a valuation
allowance of $20.7 million against the NOLs as well as other associated deferred tax assets.
81
The Company recognizes interest and penalties related to unrecognized tax benefits in the provision for income taxes.
Changes in the Company’s gross liability for unrecognized tax benefits, excluding interest and penalties, were as follows (in
thousands):
Unrecognized tax benefits, beginning of period
Increase in unrecognized tax benefits for tax positions taken in a prior period
Decrease in unrecognized tax benefits for tax positions taken in a prior period
Increase in unrecognized tax benefits for tax positions taken in the current period
Statute lapses
Settlements with taxing authorities
Unrecognized tax benefits, end of period
2014
2013
63,057
$
900
(4,989)
5,876
—
(644)
64,200
$
48,752
9,713
(4,335)
11,142
(336)
(1,879)
63,057
$
$
The amount of unrecognized tax benefits as of December 31, 2014 that, if recognized, would affect the effective tax rate
was $48.7 million.
The total gross amount of expense related to interest and penalties associated with unrecognized tax benefits recognized
during 2014 in the Company’s Consolidated Statements of Income was $0.9 million.
The total gross amount of interest and penalties associated with unrecognized tax benefits recognized at December 31,
2014 in the Company’s Consolidated Balance Sheets was $25.3 million.
The Company does not expect a significant increase or decrease to the total amounts of unrecognized tax benefits related
to continuing operations during the fiscal year ending December 31, 2015. However, the Company is under regular audit by tax
authorities. The Company believes that it has appropriate support for the positions taken on its tax returns and that its annual
tax provision includes amounts sufficient to pay any assessments. Nonetheless, the amounts ultimately paid, if any, upon
resolution of the issues raised by the taxing authorities may differ materially from the amounts accrued for each year.
The Company or one of its subsidiaries files income tax returns in the United States federal and Wisconsin state
jurisdictions and various other state and foreign jurisdictions. The Company is no longer subject to income tax examinations for
Wisconsin state income taxes before 2010 or for United States federal income taxes before 2012.
13. Employee Benefit Plans and Other Postretirement Benefits
The Company has a qualified defined benefit pension plan and several postretirement healthcare benefit plans, which
cover employees of the Motorcycles segment. The Company also has unfunded supplemental employee retirement plan
agreements (SERPA) with certain employees which were instituted to replace benefits lost under the Tax Revenue
Reconciliation Act of 1993. During 2012, the Company consolidated four qualified defined benefit pension plans into its
current single qualified pension plan. The consolidation had no impact on participant benefits.
Pension benefits are based primarily on years of service and, for certain plans, levels of compensation. Employees are
eligible to receive postretirement healthcare benefits upon attaining age 55 after rendering at least 10 years of service to the
Company. Some of the plans require employee contributions to partially offset benefit costs.
82
Obligations and Funded Status:
The following table provides the changes in the benefit obligations, fair value of plan assets and funded status of the
Company’s pension, SERPA and postretirement healthcare plans as of the Company’s December 31, 2014 and 2013
measurement dates (in thousands):
Pension and SERPA Benefits
Postretirement
Healthcare Benefits
2014
2013
2014
2013
Change in benefit obligation:
Benefit obligation, beginning of period
$
1,714,650
$
1,871,575
$
366,524
$
Service cost
Interest cost
Actuarial (gains) losses
Plan participant contributions
Benefits paid, net of Medicare Part D subsidy
Benefit obligation, end of period
Change in plan assets:
31,498
86,923
309,542
—
(72,633)
2,069,980
35,987
79,248
(199,408)
—
(72,752)
1,714,650
Fair value of plan assets, beginning of period
1,920,601
1,539,018
Actual return on plan assets
Company contributions
Plan participant contributions
Benefits paid
Fair value of plan assets, end of period
Funded status of the plans, December 31
Amounts recognized in the Consolidated Balance
Sheets, December 31:
Prepaid benefit costs (long-term assets)
Accrued benefit liability (current liabilities)
Accrued benefit liability (long-term liabilities)
Net amount recognized
$
$
$
Benefit Costs:
143,040
1,638
—
(72,633)
1,992,646
277,388
176,947
—
(72,752)
1,920,601
(77,334) $
205,951
$
— $
(1,148)
(76,186)
(77,334) $
244,871
(2,549)
(36,371)
205,951
$
$
— $
(1,160)
(203,006)
(204,166) $
7,015
16,878
(2,870)
2,368
(28,909)
361,006
147,875
8,965
28,048
2,368
(30,416)
156,840
(204,166) $
Components of net periodic benefit costs for the years ended December 31 (in thousands):
Service cost
Interest cost
Expected return on plan assets
Amortization of unrecognized:
Prior service cost (credit)
Net loss
Settlement loss
Pension and
SERPA Benefits
2013
2014
2012
2014
Postretirement
Healthcare Benefits
2013
$
31,498
$
35,987
$
33,681
$
7,015
$
7,858
$
86,923
(136,734)
79,248
(127,327)
83,265
(117,110)
16,878
(10,429)
1,119
36,563
—
1,746
58,608
—
2,958
43,874
6,242
(3,853)
4,729
—
15,599
(9,537)
(3,853)
8,549
—
Net periodic benefit cost
$
19,369
$
48,262
$
52,910
$
14,340
$
18,616
$
19,868
Net periodic benefit costs are allocated among selling, administrative and engineering expense, cost of goods sold and
inventory.
The expected return on plan assets is calculated based on the market-related value of plan assets. The market-related
value of plan assets is different from the fair value in that asset gains/losses are smoothed over a five year period.
83
403,227
7,858
15,599
(33,729)
2,609
(29,040)
366,524
123,106
24,769
27,849
2,609
(30,458)
147,875
(218,649)
—
(2,484)
(216,165)
(218,649)
2012
7,413
18,310
(9,423)
(3,853)
7,421
—
Unrecognized gains and losses related to plan obligations and assets are initially recorded in other comprehensive income
and result from actual experience that differs from assumed or expected results, and the impacts of changes in assumptions.
Unrecognized plan asset gains and losses not yet reflected in the market-related value of plan assets are not subject to
amortization. Remaining unrecognized gains and losses that exceed 10% of the greater of the projected benefit obligation or the
market-related value of plan assets are amortized to earnings over the estimated future service period of active plan
participants. The impacts of plan amendments, if any, are amortized over the estimated future service period of plan
participants at the time of the amendment.
Amounts included in accumulated other comprehensive income, net of tax, at December 31, 2014 which have not yet
been recognized in net periodic benefit cost are as follows (in thousands):
Prior service cost (credit)
Net actuarial loss
Total
Pension and
SERPA Benefits
1,685
488,080
Postretirement
Healthcare Benefits
$
(11,070) $
51,108
489,765
$
40,038
$
$
$
Total
(9,385)
539,188
529,803
Amounts expected to be recognized in net periodic benefit cost, net of tax, during the year ended December 31, 2015 are
as follows (in thousands):
Prior service cost (credit)
Net actuarial loss
Total
Assumptions:
Pension and
SERPA Benefits
274
34,445
Postretirement
Healthcare Benefits
$
(2,025) $
2,501
34,719
$
476
$
$
$
Total
(1,751)
36,946
35,195
Weighted-average assumptions used to determine benefit obligations and net periodic benefit cost at December 31 were
as follows:
Assumptions for benefit obligations:
Discount rate
Rate of compensation
Assumptions for net periodic benefit
cost:
Discount rate
Expected return on plan assets
Rate of compensation increase
Pension and
SERPA Benefits
Postretirement
Healthcare Benefits
2014
2013
2012
2014
2013
2012
4.21%
4.00%
5.08%
7.75%
4.00%
5.08%
4.00%
4.23%
7.75%
4.00%
4.23%
4.00%
5.30%
7.80%
3.49%
3.99%
n/a
4.70%
7.70%
n/a
4.70%
n/a
3.93%
8.00%
n/a
3.93%
n/a
4.90%
8.00%
n/a
Pension and SERPA Accumulated Benefit Obligation:
The Company’s pension and SERPA plans have a separately determined accumulated benefit obligation (ABO) and plan
asset value. The ABO is the actuarial present value of benefits based on service rendered and current and past compensation
levels. This differs from the projected benefit obligation (PBO) in that it includes no assumption about future compensation
levels. The total ABO for all the Company’s pension and SERPA plans combined was $1.92 billion and $1.60 billion as of
December 31, 2014 and 2013, respectively.
84
The Company pension plan did not have a PBO in excess of plan assets at December 31, 2013. The following table
summarizes information related to Company pension plan with a PBO in excess of the fair value of plan assets at December 31,
2014 (in billions):
Pension plan with PBOs in excess of fair value of plan assets:
PBO
Fair value of plan assets
Number of plans
2014
$
$
2.02
1.99
1
The Company pension plan did not have an ABO in excess of fair value at December 31, 2014 and 2013.
The Company’s SERPA plans, which can only be funded as claims are paid, had projected and accumulated benefit
obligations of $46.6 million and $33.6 million, respectively, as of December 31, 2014 and $38.9 million and $25.8 million,
respectively, as of December 31, 2013.
Plan Assets:
Pension Plan Assets - The Company’s investment objective is to ensure assets are sufficient to pay benefits while
mitigating the volatility of retirement plan assets or liabilities recorded in the balance sheet. The Company mitigates volatility
through asset diversification and partial asset/liability matching. The investment portfolio for the Company's pension plan
assets contains a diversified blend of equity and fixed-income investments. The Company’s current overall targeted asset
allocation as a percentage of total market value was approximately 65% equities and 35% fixed-income. Assets are rebalanced
regularly to keep the actual allocation in line with targets. Equity holdings primarily include investments in small-, medium-
and large-cap companies in the U.S. (including Company stock), investments in developed and emerging foreign markets and
other investments such as private equity and real estate. Fixed-income holdings consist of U.S. government and agency
securities, state and municipal bonds, corporate bonds from diversified industries and foreign obligations. In addition, cash
equivalent balances are maintained at levels adequate to meet near-term plan expenses and benefit payments. Investment risk is
measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
Postretirement Healthcare Plan Assets - The Company's investment objective is to maximize the return on assets to help
pay the benefits by prudently investing in equities, fixed income and alternative assets. The Company's current overall targeted
asset allocation as a percentage of total market value was approximately 69% equities and 31% fixed-income. Equity holdings
primarily include investments in small-, medium-, and large-cap companies in the U.S., investments in developed and emerging
foreign markets and alternative investments such as private equity and real estate. Fixed-income holdings consist of U.S.
government and agency securities, state and municipal bonds, corporate bonds from diversified industries and foreign
obligations. In addition, cash equivalent balances are maintained at levels adequate to meet near-term plan expenses and benefit
payments. Investment risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
85
The following tables present the fair values of the plan assets related to the Company’s pension and postretirement
healthcare plans within the fair value hierarchy as defined in Note 7.
The fair values of the Company’s pension plan assets as of December 31, 2014 were as follows (in thousands):
Balance as of
December 31, 2014
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Assets:
Cash and cash equivalents
$
38,131
$
2,965
$
35,166
$
Equity holdings:
U.S. companies
Foreign companies
Harley-Davidson common stock
Pooled equity funds
Limited partnership interests
625,174
109,088
83,942
323,613
31,227
620,964
109,088
83,942
323,613
140
4,210
—
—
—
1
Total equity holdings
1,173,044
1,137,747
4,211
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
51,375
45,282
376,454
236,024
58,956
13,380
781,471
51,375
—
—
52,335
—
—
103,710
—
45,282
376,454
183,689
58,956
13,380
677,761
—
—
—
—
—
31,086
31,086
—
—
—
—
—
—
—
Total pension plan assets
$
1,992,646
$
1,244,422
$
717,138
$
31,086
Included in the pension plan assets are 1,273,592 shares of the Company’s common stock with a market value of $83.9
million at December 31, 2014.
The following table presents a reconciliation of the fair value measurements using significant unobservable inputs (Level
3) as of December 31, 2014 (in thousands):
Balance, beginning of period
Actual return on plan assets:
Relating to assets still held at the reporting date
Purchases, sales and settlements
Balance, end of period
Limited Partnership
Interests
$
$
34,234
(3,178)
30
31,086
86
The fair values of the Company’s postretirement healthcare plan assets as of December 31, 2014, were as follows (in
thousands):
Assets:
Balance as of
December 31, 2014
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Limited partnership interests
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Total postretirement
healthcare plan assets
$
8,033
$
7,278
$
755
$
75,349
15,571
19,138
3,884
113,942
11,457
1,876
11,549
8,996
770
217
34,865
75,349
15,050
19,138
15
109,552
11,457
—
—
—
—
—
11,457
—
521
—
—
521
—
1,876
11,549
8,996
770
217
23,408
—
—
—
—
3,869
3,869
—
—
—
—
—
—
—
$
156,840
$
128,287
$
24,684
$
3,869
The following table presents a reconciliation of the fair value measurements using significant unobservable inputs (Level
3) as of December 31, 2014 (in thousands):
Balance, beginning of period
Actual return on plan assets:
Relating to assets still held at the reporting date
Purchases, sales and settlements
Balance, end of period
Limited Partnership
Interests
$
$
—
(178)
4,047
3,869
87
The fair values of the Company’s pension plan assets as of December 31, 2013 were as follows (in thousands):
Balance as of
December 31, 2013
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Assets:
Cash and cash equivalents
$
40,578
$
— $
40,578
$
Equity holdings:
U.S. companies
Foreign companies
Harley-Davidson common stock
Pooled equity funds
Limited partnership interests
519,405
125,361
88,184
558,004
34,234
516,444
125,320
88,184
558,004
—
2,961
41
—
—
—
Total equity holdings
1,325,188
1,287,952
3,002
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
34,044
33,250
223,992
212,465
40,885
10,199
554,835
34,044
—
—
51,959
—
—
86,003
—
33,250
223,992
160,506
40,885
10,199
468,832
—
—
—
—
—
34,234
34,234
—
—
—
—
—
—
—
Total pension plan assets
$
1,920,601
$
1,373,955
$
512,412
$
34,234
Included in the pension plan assets are 1,273,592 shares of the Company’s common stock with a market value of $88.2
million at December 31, 2013.
The following table presents a reconciliation of the fair value measurements using significant unobservable inputs (Level
3) as of December 31, 2013 (in thousands):
Balance, beginning of period
Actual return on plan assets:
Relating to assets still held at the reporting date
Purchases, sales and settlements
Balance, end of period
$
$
Total
Limited Partnership
Interests
Other
36,582
$
35,954
$
2,951
(5,299)
34,234
$
2,951
(4,671)
34,234
$
628
—
(628)
—
88
The fair values of the Company’s postretirement healthcare plan assets, which did not contain any Level 3 assets, as of
December 31, 2013, were as follows (in thousands):
Assets:
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Balance as of
December 31, 2013
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
$
8,402
$
— $
8,402
29,365
18,010
61,134
108,509
9,488
2,579
8,685
8,977
941
294
30,964
29,365
17,630
61,134
108,129
9,488
—
—
—
—
—
9,488
—
380
—
380
—
2,579
8,685
8,977
941
294
21,476
30,258
Total postretirement healthcare plan assets $
147,875
$
117,617
$
No plan assets are expected to be returned to the Company during the fiscal year ending December 31, 2015.
For 2015, the Company’s overall expected long-term rate of return is 7.75% for pension assets and 7.70% for
postretirement healthcare plan assets. The expected long-term rate of return is based on the portfolio as a whole and not on the
sum of the returns on individual asset categories. The return is based on historical returns adjusted to reflect the current view of
the long-term investment market.
Postretirement Healthcare Cost:
The weighted-average healthcare cost trend rate used in determining the accumulated postretirement benefit obligation of
the healthcare plans was as follows:
Healthcare cost trend rate for next year
Rate to which the cost trend rate is assumed to decline (the ultimate rate)
Year that the rate reaches the ultimate trend rate
2014
2013
8.0%
5.0%
2021
8.0%
5.0%
2021
This healthcare cost trend rate assumption can have a significant effect on the amounts reported. A one-percentage-point
change in the assumed healthcare cost trend rate would have the following effects (in thousands):
Total of service and interest cost components in 2014
Accumulated benefit obligation as of December 31, 2014
Future Contributions and Benefit Payments:
One
Percent
Increase
One
Percent
Decrease
$
$
747
12,909
$
$
(726)
(12,001)
No pension plan contributions are required in 2015. The Company expects it will continue to make on-going
contributions related to current benefit payments for SERPA and postretirement healthcare plans in 2015(1).
89
The expected benefit payments and Medicare subsidy receipts for the next five years and thereafter were as follows (in
thousands):
2015
2016
2017
2018
2019
2020-2024
Pension
Benefits
SERPA
Benefits
Postretirement
Healthcare
Benefits
Medicare
Subsidy
Receipts
$
$
$
$
$
$
70,191
71,110
72,624
74,515
77,117
454,102
$
$
$
$
$
$
1,148
4,064
1,872
1,793
2,432
16,577
$
$
$
$
$
$
30,123
28,455
28,035
26,964
26,009
128,686
$
$
$
$
$
$
1,380
—
—
—
—
—
Defined Contribution Plans:
The Company has various defined contribution benefit plans that in total cover substantially all full-time employees.
Employees can make voluntary contributions in accordance with the provisions of their respective plan, which includes a 401
(k) tax deferral option. The Company expensed $18.1 million, $14.9 million and $15.3 million for Company contributions
during 2014, 2013 and 2012, respectively.
14. Leases
The Company operates certain administrative, manufacturing, warehouse and testing facilities and equipment under lease
arrangements that are accounted for as operating leases. Total rental expense was $12.0 million, $12.5 million and $13.5
million for 2014, 2013 and 2012, respectively.
Future minimum operating lease payments at December 31, 2014 were as follows (in thousands):
2015
2016
2017
2018
2019
After 2019
Total operating lease payments
15. Commitments and Contingencies
$
12,309
9,342
6,983
5,535
5,278
15,955
55,402
$
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
Environmental Protection Agency Notice
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA has delivered various
additional requests for information to which the Company has responded. It is probable that a result of the EPA’s investigation
will be some form of enforcement action by the EPA that will seek a fine and/or other relief. The Company has a reserve
associated with this matter which is included in accrued liabilities in the Consolidated Balance Sheet. However, given the
uncertainty that still exists concerning the resolution of this matter, there is a possibility that the actual loss incurred may be
materially different than the Company’s current reserve. At this time, the Company cannot reasonably estimate the impact of
any remedies the EPA might seek beyond the Company's current reserve for this matter, if any.
90
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties in various
environmental matters, including a matter involving the cleanup of soil and groundwater contamination at its York,
Pennsylvania facility. The York facility was formerly used by the U.S. Navy and AMF prior to the purchase of the York facility
by the Company from AMF in 1981. Although the Company is not certain as to the full extent of the environmental
contamination at the York facility, it has been working with the Pennsylvania Department of Environmental Protection
(PADEP) since 1986 in undertaking environmental investigation and remediation activities, including an ongoing site-wide
remedial investigation/feasibility study (RI/FS). In January 1995, the Company entered into a settlement agreement (the
Agreement) with the Navy, and the parties amended the Agreement in 2013 to address ordnance and explosive waste.
The Agreement calls for the Navy and the Company to contribute amounts into a trust equal to 53% and 47%,
respectively, of future costs associated with environmental investigation and remediation activities at the York facility
(Response Costs). The trust administers the payment of the Response Costs incurred at the York facility as covered by the
Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Condensed Consolidated Balance Sheets.(1) As noted above, the RI/FS is still underway and given
the uncertainty that exists concerning the nature and scope of additional environmental investigation and remediation that may
ultimately be required under the RI/FS or otherwise at the York facility, the Company is unable to make a reasonable estimate
of those additional costs, if any, that may result.
The estimate of the Company’s future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities. Response Costs are expected to be paid primarily over a period
of several years ending in 2017 although certain Response Costs may continue for some time beyond 2017.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.
16. Capital Stock
Common Stock:
The Company is authorized to issue 800,000,000 shares of common stock of $0.01 par value. There were 211.9 million
and 220.0 million common shares outstanding as of December 31, 2014 and 2013, respectively.
During 2014, the Company repurchased 9.3 million shares of its common stock at a weighted-average price of $66. This
includes 0.2 million shares of common stock that were repurchased from employees that surrendered stock to satisfy
withholding taxes in connection with the vesting of restricted stock awards. The remaining repurchases were made pursuant to
the following authorizations (in millions of shares):
Board of Directors’ Authorization
1997 Authorization
2007 Authorization
2014 Authorization
Total
Shares Repurchased
2014
2013
2012
Authorization Remaining
at December 31, 2014
3.2
5.8
—
9.0
—
7.7
—
7.7
4.3
2.2
—
6.5
—
0.9
20.0
20.9
1997 Authorization – The Company has an authorization from its Board of Directors (originally adopted December 1997)
to repurchase shares of its outstanding common stock under which the cumulative number of shares repurchased, at the time of
any repurchase, shall not exceed the sum of (1) the number of shares issued in connection with the exercise of stock options
occurring on or after January 1, 2004, plus (2) 1% of the issued and outstanding common stock of the Company on January 1 of
the current year, adjusted for any stock split.
2007 Authorization – In December 2007, the Company’s Board of Directors separately authorized the Company to buy
back up to 20.0 million shares of its common stock with no dollar limit or expiration date.
91
2014 Authorization – In February 2014, the Company’s Board of Directors separately authorized the Company to buy
back up to 20.0 million shares of its common stock with no dollar limit or expiration date.
Preferred Stock:
The Company is authorized to issue 2,000,000 shares of preferred stock of $1.00 par value, none of which is outstanding.
17. Share-Based Awards
The Company has a share-based compensation plan which was approved by its Shareholders in April 2014 (Plan) under
which the Board of Directors may grant to employees share-based awards including nonqualified stock options, stock
appreciation rights (SARs), shares of restricted stock and restricted stock units (RSUs). The options and SARs granted under
the Plan have an exercise price equal to the fair market value of the underlying stock at the date of grant vest ratably over a
three-year period with the first one-third of the grant becoming exercisable one year after the date of grant. The options and
SARs expire 10 years from the date of grant. Shares of restricted stock and RSUs granted under the Plan vest ratably over a
three-year period with the first one-third of the grant vesting one year after the date of grant. Dividends are paid on shares of
restricted stock and dividend equivalents are paid on RSUs. At December 31, 2014, there were 9.5 million shares of common
stock available for future awards under the Plan.
Stock Options:
The Company estimates the grant date fair value of its option awards granted using a lattice-based option valuation
model. The Company believes that the lattice-based option valuation model provides a more precise estimate of fair value than
the Black-Scholes option pricing model. Lattice-based option valuation models utilize ranges of assumptions over the expected
term of the options. Prior to 2013, the Company used a weighted-average of implied and historical volatility to determine the
expected volatility of its stock. Beginning with awards granted in 2013, the Company uses implied volatility to determine the
expected volatility of its stock. The Company uses historical data to estimate option exercise and employee termination within
the valuation model. The expected term of options granted is derived from the output of the option valuation model and
represents the average period of time that options granted are expected to be outstanding. The risk-free rate for periods within
the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant.
Assumptions used in calculating the lattice-based fair value of options granted during 2014, 2013 and 2012 were as
follows:
Expected average term (in years)
Expected volatility
Weighted average volatility
Expected dividend yield
Risk-free interest rate
2014
2013
2012
6.1
6.1
6.3
25% - 34%
27% - 36%
32% - 50%
32%
1.8%
33%
1.6%
41%
1.1%
0.1% - 2.8%
0.1% - 2.1%
0.1% - 2.1%
The following table summarizes the stock option transactions for the year ended December 31, 2014 (in thousands except
for per share amounts):
Options outstanding, beginning of period
Options granted
Options exercised
Options forfeited
Options outstanding, end of period
Exercisable, end of period
Options
Weighted-
Average Price
3,391
$
$
401
(1,002) $
(73) $
$
2,717
1,938
$
40
62
38
58
43
38
The weighted-average fair value of options granted during the years ended December 31, 2014, 2013 and 2012 was $14,
$12 and $14, respectively.
As of December 31, 2014, there was $3.5 million of unrecognized compensation cost related to stock options that is
expected to be recognized over a weighted-average period of 1.6 years.
92
The following table summarizes the aggregate intrinsic value related to options outstanding, exercisable and exercised as
of and for the years ended December 31 (in thousands):
Exercised
Outstanding
Exercisable
2014
2013
2012
$
$
$
31,623
61,947
54,071
$
$
$
28,879
100,054
81,930
$
$
$
34,443
60,963
35,873
The Company’s policy is to issue new shares of common stock upon the exercise of employee stock options. The
Company has a continuing authorization from its Board of Directors to repurchase shares to offset dilution caused by the
exercise of stock options which is discussed in Note 16.
Stock options outstanding at December 31, 2014 (options in thousands):
Price Range
$10.01 to $20
$20.01 to $30
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
Options outstanding
Options exercisable
Weighted-Average
Contractual Life
Options
Weighted-Average
Exercise Price
4.0
5.1
3.1
6.6
6.7
5.8
5.6
4.4
409
233
262
659
494
660
2,717
1,938
$
$
$
$
$
$
$
$
13
23
39
44
52
64
43
38
Stock Appreciation Rights (SARs)
SARs vest under the same terms and conditions as options; however, they are settled in cash equal to their settlement date
fair value. As a result, SARs are recorded in the Company’s consolidated balance sheets as a liability until the date of exercise.
The fair value of each SAR award is estimated using a lattice-based valuation model. In accordance with ASC Topic 718,
“Stock Compensation”, the fair value of each SAR award is recalculated at the end of each reporting period and the liability
and expense adjusted based on the new fair value and the percent vested.
The assumptions used to determine the fair value of the SAR awards at December 31, 2014 and 2013 were as follows:
Expected average term (in years)
Expected volatility
Expected dividend yield
Risk-free interest rate
2014
3.7 - 5.4
25% - 31%
1.7%
0.0% - 2.3%
2013
3.5 - 4.3
24% - 32%
1.2%
0.1% - 3.0%
The following table summarizes the SAR transactions for the year ended December 31, 2014 (in thousands except for per
share amounts):
Outstanding, beginning of period
Granted
Exercised
Forfeited
Outstanding, end of period
Exercisable, end of period
SARs
Weighted-Average
Price
210
$
12
$
(46) $
— $
176
148
$
$
26
62
20
—
30
25
The weighted-average fair value of SARs granted during the years ended December 31, 2014, 2013 and 2012 was $14,
$12 and $14, respectively.
93
Restricted Stock Awards Settled in Stock:
Beginning in 2014, the Company granted certain eligible U.S. employees restricted stock units (RSUs) that settle in
Company stock. Prior to 2014, the Company granted restricted, nonvested, stock. The fair value of RSUs settled in stock and
restricted stock is determined based on the market price of the Company’s shares on the grant date. The following table
summarizes the RSUs settled in stock and restricted stock transactions for the year ended December 31, 2014 (in thousands
except for per share amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
Restricted
Shares
Grant Date
Fair Value
Per Share
982
$
$
459
(464) $
(57) $
$
920
47
62
46
56
54
As of December 31, 2014, there was $21.7 million of unrecognized compensation cost related to RSUs settled in stock
and restricted stock that is expected to be recognized over a weighted-average period of 1.8 years.
Restricted Stock Awards Settled in Cash
Restricted stock units, granted to certain eligible non-U.S. employees (RSUIs) vest under the same terms and conditions
as RSUs settled in stock and restricted stock; however, they are settled in cash equal to their settlement date fair value. As a
result, RSUIs are recorded in the Company’s consolidated balance sheets as a liability until the date of vesting.
The fair value of RSUIs is determined based on the market price of the Company’s shares on the grant date. The
following table summarizes the RSUI transactions for the year ended December 31, 2014 (in thousands except for per share
amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
18. Earnings Per Share
Restricted
Stock Unit
Weighted-Average
Grant Date
Fair Value
Per Share
147
$
72
$
(74) $
(16) $
$
129
66
66
63
66
66
The following table sets forth the computation of basic and diluted earnings per share from continuing operations for the
years ended December 31 (in thousands except per share amounts):
Numerator:
Income used in computing basic and diluted earnings per share
$
844,611
$
733,993
$
623,925
2014
2013
2012
Denominator:
Denominator for basic earnings per share-weighted-average
common shares
Effect of dilutive securities – employee stock compensation plan
Denominator for diluted earnings per share- adjusted weighted-
average shares outstanding
Earnings per common share:
Basic
Diluted
216,305
1,401
222,475
1,596
227,119
2,110
217,706
224,071
229,229
$
$
3.90
3.88
$
$
3.30
3.28
$
$
2.75
2.72
94
Options to purchase 0.5 million, 0.9 million and 2.1 million weighted-average shares of common stock outstanding
during 2014, 2013 and 2012, respectively, were not included in the Company’s computation of dilutive securities because the
exercise price was greater than the market price and therefore the effect would have been anti-dilutive.
The Company has a share-based compensation plan under which employees may be granted share-based awards
including shares of restricted stock and restricted stock units (RSUs). Non-forfeitable dividends are paid on unvested shares of
restricted stock and non-forfeitable dividend equivalents are paid on unvested RSUs. As such, shares of restricted stock and
RSUs are considered participating securities under the two-class method of calculating earnings per share as described in ASC
Topic 260, “Earnings per Share.” The two-class method of calculating earnings per share did not have a material impact on the
Company’s earnings per share calculation as of December 31, 2014, 2013 and 2012.
19. Reportable Segments and Geographic Information
Reportable Segments:
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor
Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the
Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment. The Company’s reportable
segments are strategic business units that offer different products and services and are managed separately based on the
fundamental differences in their operations.
The Motorcycle reportable segment consists of HDMC which designs, manufactures and sells at wholesale street-legal
Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The
Company's products are sold to retail customers through a network of independent dealers. The Company conducts business on
a global basis, with sales in North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin America.
The Financial Services reportable segment consists of HDFS which provides wholesale and retail financing and provides
insurance and insurance-related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts
business principally in the United States and Canada.
Information by segment is set forth below for the years ended December 31 (in thousands):
Motorcycles net revenue
Gross profit
Selling, administrative and engineering expense
Restructuring (benefit) expense and other impairments
Operating income from Motorcycles
Financial Services revenue
Financial Services expense
Operating income from Financial Services
2014
5,567,681
2,025,080
1,021,933
—
1,003,147
660,827
382,991
277,836
$
$
$
$
2013
5,258,290
1,862,372
993,894
(2,131)
870,609
641,582
358,489
283,093
$
$
$
$
2012
4,942,582
1,720,188
976,224
28,475
715,489
637,924
353,237
284,687
$
$
$
$
Financial Services revenue includes $8.1 million, $10.4 million and $11.5 million of interest that HDMC paid to HDFS
on wholesale finance receivables in 2014, 2013 and 2012, respectively. The offsetting cost of these interest incentives was
recorded as a reduction to Motorcycles revenue.
95
Information by segment is set forth below as of December 31 (in thousands):
2014
Total assets
Depreciation
Capital expenditures
2013
Total assets
Depreciation
Capital expenditures
2012
Total assets
Depreciation
Capital expenditures
Geographic Information:
Motorcycles
Financial
Services
Consolidated
$
$
$
$
$
$
$
$
$
2,502,190
171,187
224,262
2,793,497
160,181
199,354
2,751,018
162,659
180,416
$
$
$
$
$
$
$
$
$
7,025,907
8,113
8,057
6,611,543
6,891
8,967
6,419,755
6,319
8,586
$
$
$
$
$
$
$
$
$
9,528,097
179,300
232,319
9,405,040
167,072
208,321
9,170,773
168,978
189,002
Included in the consolidated financial statements are the following amounts relating to geographic locations for the years
ended December 31 (in thousands):
Revenue from Motorcycles(a):
United States
EMEA region
Japan
Canada
Australia
Other foreign countries
Total revenue from Motorcycles
Revenue from Financial Services(a):
United States
Europe
Canada
Other foreign countries
Total revenue from Financial Services
Long-lived assets(b):
United States
International
Total long-lived assets
2014
2013
2012
$
3,773,087
$
3,562,847
$
3,363,640
869,690
197,792
194,422
190,029
342,661
5,567,681
627,317
5,684
23,707
4,119
660,827
865,617
34,328
899,945
$
$
$
$
$
769,864
217,700
204,315
193,081
310,483
5,258,290
609,574
4,274
24,486
3,248
641,582
874,833
36,860
911,693
$
$
$
$
$
710,861
244,907
186,550
186,674
249,950
4,942,582
607,909
3,661
24,532
1,822
637,924
825,509
56,143
881,652
$
$
$
$
$
(a) Revenue is attributed to geographic regions based on location of customer.
(b) Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, “Segment
Reporting,” such as deferred income taxes and finance receivables.
96
20. Related Party Transactions
A director of the Company is Chairman and Chief Executive Officer and an equity owner of Fred Deeley Imports Ltd.
(Deeley Imports), the exclusive distributor of the Company’s motorcycles in Canada. The Company recorded motorcycles and
related products revenue and financial services revenue from Deeley Imports during 2014, 2013 and 2012 of $194.8 million,
$204.8 million and $187.1 million, respectively, and had finance receivables balances due from Deeley Imports of $7.4 million,
$11.5 million and $9.2 million at December 31, 2014, 2013 and 2012, respectively. All such products were provided in the
ordinary course of business at prices and on terms and conditions that the Company believes are the same as those that would
result from arm’s-length negotiations between unrelated parties.
21. Supplemental Consolidating Data
The supplemental consolidating data for the periods noted is presented for informational purposes. The supplemental
consolidating data may be different than segment information presented elsewhere due to the allocation of intercompany
eliminations to reporting segments. All supplemental data is presented in thousands.
Year Ended December 31, 2014
Revenue:
Motorcycles and Related Products
$
5,577,697
$
— $
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
—
5,577,697
3,542,601
—
—
1,023,450
4,566,051
1,011,646
126,499
4,162
1,133,983
338,453
662,345
662,345
—
164,476
80,946
147,586
393,008
269,337
—
—
269,337
100,256
Eliminations
Consolidated
(10,016) $
(1,518)
(11,534)
5,567,681
660,827
6,228,508
—
—
—
(11,534)
(11,534)
—
(120,000)
—
(120,000)
—
3,542,601
164,476
80,946
1,159,502
4,947,525
1,280,983
6,499
4,162
1,283,320
438,709
844,611
$
795,530
$
169,081
$
(120,000) $
97
Revenue:
Motorcycles and Related Products
$
5,268,480
$
— $
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Year Ended December 31, 2013
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Restructuring benefit
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
—
5,268,480
3,395,918
—
—
995,378
(2,131)
4,389,165
879,315
190,859
45,256
1,024,918
279,841
643,067
643,067
—
165,491
60,008
143,181
—
368,680
274,387
—
—
274,387
100,471
Eliminations
Consolidated
(10,190) $
(1,485)
(11,675)
5,258,290
641,582
5,899,872
—
—
—
(11,675)
—
(11,675)
—
(185,000)
—
(185,000)
—
3,395,918
165,491
60,008
1,126,884
(2,131)
4,746,170
1,153,702
5,859
45,256
1,114,305
380,312
733,993
$
745,077
$
173,916
$
(185,000) $
Year Ended December 31, 2012
Revenue:
Motorcycles and Related Products
$
4,952,748
$
— $
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Restructuring expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
—
4,952,748
3,222,394
—
—
977,782
28,475
4,228,651
724,097
232,369
46,033
910,433
233,385
639,482
639,482
—
195,990
22,239
145,174
—
363,403
276,079
—
—
276,079
104,202
Eliminations
Consolidated
(10,166) $
(1,558)
(11,724)
4,942,582
637,924
5,580,506
—
—
—
(11,724)
—
(11,724)
—
(225,000)
—
(225,000)
—
3,222,394
195,990
22,239
1,111,232
28,475
4,580,330
1,000,176
7,369
46,033
961,512
337,587
623,925
Net income
$
677,048
$
171,877
$
(225,000) $
98
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Deferred income taxes
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt
Total current liabilities
Long-term debt
Pension liability
Postretirement healthcare liability
Other long-term liabilities
Commitments and contingencies (Note 15)
Total shareholders’ equity
December 31, 2014
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
Consolidated
$
573,895
$
332,785
$
— $
57,325
658,735
—
—
—
1,916,635
448,871
—
50,015
142,278
1,931,119
—
848,661
27,752
75,121
113,727
—
98,627
39,901
43,125
2,431,073
4,516,246
34,416
—
4,863
39,309
2,996,380
$
7,025,907
$
171,098
$
436,884
$
370,652
—
—
541,750
—
76,186
203,006
164,060
83,797
731,786
1,011,315
2,263,782
3,761,528
—
—
24,745
—
(411,114)
—
—
—
—
(2,983)
(414,097)
—
—
—
(2,149)
(77,944)
(494,190) $
(411,114) $
(5,132)
—
—
(416,246)
—
—
—
—
$
$
906,680
57,325
247,621
1,916,635
448,871
98,627
89,916
182,420
3,948,095
4,516,246
883,077
27,752
77,835
75,092
9,528,097
196,868
449,317
731,786
1,011,315
2,389,286
3,761,528
76,186
203,006
188,805
2,011,378
975,852
$
2,996,380
$
7,025,907
$
(77,944)
(494,190) $
2,909,286
9,528,097
99
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Deferred income taxes
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Prepaid pension costs
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt
Total current liabilities
Long-term debt
Pension liability
Postretirement healthcare liability
Deferred income taxes
Other long-term liabilities
Commitments and contingencies (Note 15)
Total shareholders’ equity
December 31, 2013
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
Consolidated
$
718,912
$
347,700
$
— $
1,066,612
99,009
850,248
—
—
—
1,773,686
424,507
—
70,557
82,717
2,245,950
—
808,005
244,871
30,452
3,339
126,940
—
144,807
33,068
34,573
2,333,834
4,225,877
34,472
—
—
—
17,360
3,459,557
$
6,611,543
$
203,786
$
625,191
$
353,618
—
303,000
860,404
—
36,371
216,165
44,584
146,686
77,774
666,317
873,140
2,242,422
3,416,713
—
—
2,656
20,534
—
(589,183)
—
—
—
—
(1,798)
(590,981)
—
—
—
—
—
(75,079)
(666,060) $
(589,183) $
(4,057)
—
—
(593,240)
—
—
—
2,259
—
99,009
261,065
1,773,686
424,507
144,807
103,625
115,492
3,988,803
4,225,877
842,477
244,871
30,452
3,339
69,221
9,405,040
239,794
427,335
666,317
1,176,140
2,509,586
3,416,713
36,371
216,165
49,499
167,220
$
$
2,155,347
929,218
$
3,459,557
$
6,611,543
$
(75,079)
(666,060) $
3,009,486
9,405,040
100
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to cash provided by
operating activities:
Depreciation
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for employee long-term benefits
Contributions to pension and postretirement plans
Stock compensation expense
Net change in wholesale finance receivables
Provision for credit losses
Loss on debt extinguishment
Deferred income taxes
Foreign currency adjustments
Other, net
Change in current assets and current liabilities:
Accounts receivable
Finance receivables—accrued interest and other
Inventories
Accounts payable and accrued liabilities
Restructuring reserves
Derivative instruments
Prepaid and other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections of finance receivables
Sales and redemptions of marketable securities
Other
Net cash used by investing activities
Year Ended December 31, 2014
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
$
795,530
$
169,081
$ (120,000) $
844,611
171,187
—
59
33,709
(29,686)
35,064
—
—
—
(191)
21,964
20,273
(31,740)
—
(50,886)
16,074
2,181
703
(17,187)
171,524
967,054
8,113
94,429
8,383
—
—
2,865
—
80,946
3,942
(7,430)
—
(21,764)
—
(2,515)
—
21,629
—
—
13,798
202,396
371,477
—
—
—
—
—
—
(75,210)
—
—
—
—
—
21,931
—
—
(18,575)
—
—
—
(71,854)
(191,854)
(224,262)
(8,057)
— (7,693,884)
— 7,066,852
41,010
1,837
(181,415)
—
—
(635,089)
—
4,125,461
(4,053,607)
—
—
71,854
179,300
94,429
8,442
33,709
(29,686)
37,929
(75,210)
80,946
3,942
(7,621)
21,964
(1,491)
(9,809)
(2,515)
(50,886)
19,128
2,181
703
(3,389)
302,066
1,146,677
(232,319)
(3,568,423)
3,013,245
41,010
1,837
(744,650)
101
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Repayment of senior unsecured notes
Intercompany borrowing activity
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase in credit facilities and unsecured commercial
paper
Net change in restricted cash
Dividends
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash (used by) provided by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
Motorcycles
& Related
Products
Operations
—
—
(303,000)
200,000
—
—
—
—
—
—
(238,300)
(615,602)
11,540
37,785
(907,577)
(23,079)
$ (145,017) $
Year Ended December 31, 2014
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
991,835
(526,431)
—
(200,000)
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(120,000)
—
—
—
251,481
(2,784)
(14,915) $
—
—
—
—
—
—
—
—
—
—
120,000
—
—
991,835
(526,431)
(303,000)
—
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(238,300)
(615,602)
11,540
120,000
—
37,785
(536,096)
(25,863)
—
— $ (159,932)
— $ 1,066,612
(159,932)
906,680
— $
—
Cash and cash equivalents:
Cash and cash equivalents—beginning of period
Net decrease in cash and cash equivalents
Cash and cash equivalents—end of period
$
$
718,912
(145,017)
573,895
$
$
347,700
(14,915)
332,785
$
$
102
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to cash provided by
operating activities:
Depreciation
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for employee long-term benefits
Contributions to pension and postretirement plans
Stock compensation expense
Net change in wholesale finance receivables
Provision for credit losses
Loss on debt extinguishment
Deferred income taxes
Foreign currency adjustments
Other, net
Change in current assets and current liabilities:
Accounts receivable
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Restructuring reserves
Derivative instruments
Prepaid and other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections of finance receivables
Purchases of marketable securities
Sales and redemptions of marketable securities
Other
Net cash used by investing activities
Year Ended December 31, 2013
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
$
745,077
$
173,916
$ (185,000) $
733,993
160,181
—
473
66,877
(204,796)
38,367
—
—
—
54,568
16,269
10,942
(24,273)
—
(46,474)
(60,907)
(25,042)
(2,161)
70,900
54,924
800,001
6,891
86,181
8,903
—
—
2,877
—
60,008
4,947
(1,988)
—
(819)
—
(346)
—
(5,096)
—
(28)
(2,219)
159,311
333,227
(199,354)
(8,967)
— (7,140,533)
— 6,757,387
(4,998)
40,108
16,355
(147,889)
—
—
—
(392,113)
—
—
—
—
—
—
28,865
—
—
—
—
—
(12,380)
—
—
12,380
—
—
—
28,865
(156,135)
—
3,896,528
(3,925,393)
—
—
—
(28,865)
167,072
86,181
9,376
66,877
(204,796)
41,244
28,865
60,008
4,947
52,580
16,269
10,123
(36,653)
(346)
(46,474)
(53,623)
(25,042)
(2,189)
68,681
243,100
977,093
(208,321)
(3,244,005)
2,831,994
(4,998)
40,108
16,355
(568,867)
103
Cash flows from financing activities:
Repayments of medium-term notes
Intercompany borrowing activity
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Net increase in credit facilities and unsecured commercial
paper
Repayments of asset-backed commercial paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury, net of issuances
Excess tax benefits from share based payments
Issuance of common stock under employee stock option plans
Net cash (used by) provided by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents:
Cash and cash equivalents – beginning of period
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents – end of period
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to cash provided by
operating activities:
Depreciation
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for employee long-term benefits
Contributions to pension and postretirement plans
Stock compensation expense
Net change in wholesale finance receivables
Provision for credit losses
Loss on debt extinguishment
Pension and postretirement healthcare plan curtailment
and settlement expense
Deferred income taxes
Foreign currency adjustments
Other, net
104
Year Ended December 31, 2013
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
—
(50,000)
—
—
—
—
—
—
(187,688)
(479,231)
19,895
50,567
(646,457)
(14,459)
(8,804) $
(27,858)
50,000
647,516
(840,387)
88,456
371,085
(78,765)
43,201
(185,000)
—
—
—
68,248
(2,084)
7,278
727,716
(8,804)
718,912
$
$
340,422
7,278
347,700
$
$
$
$
$
$
—
—
—
—
—
—
—
—
185,000
—
—
—
185,000
—
— $
(27,858)
—
647,516
(840,387)
88,456
371,085
(78,765)
43,201
(187,688)
(479,231)
19,895
50,567
(393,209)
(16,543)
(1,526)
— $ 1,068,138
(1,526)
— $ 1,066,612
—
Year Ended December 31, 2012
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
$
677,048
$
171,877
$ (225,000) $
623,925
162,659
—
473
67,612
(244,416)
37,544
—
—
—
6,242
117,772
9,773
(2,290)
6,319
78,592
9,496
3,735
—
3,271
—
22,239
4,323
—
10,680
—
(4,926)
—
—
—
—
—
—
2,513
—
—
—
—
—
—
168,978
78,592
9,969
71,347
(244,416)
40,815
2,513
22,239
4,323
6,242
128,452
9,773
(7,216)
Change in current assets and current liabilities:
Accounts receivable
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Restructuring reserves
Derivative instruments
Prepaid and other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections of finance receivables
Purchases of marketable securities
Sales and redemptions of marketable securities
Net cash used by investing activities
Cash flows from financing activities:
Year Ended December 31, 2012
Motorcycles
& Related
Products
Operations
Financial
Services
Operations
Eliminations
&
Adjustments
Consolidated
9,323
—
21,459
(6,368)
(16,087)
2,906
(95,162)
71,440
748,488
—
(4)
—
(27,443)
—
(148)
(2,554)
103,580
275,457
(23,013)
—
—
23,013
—
—
—
2,513
(222,487)
(13,690)
(4)
21,459
(10,798)
(16,087)
2,758
(97,716)
177,533
801,458
(180,416)
(8,586)
— (6,544,828)
— 6,456,729
(4,993)
23,296
(162,113)
—
—
(96,685)
—
3,686,127
(3,688,640)
—
—
(2,513)
(189,002)
(2,858,701)
2,768,089
(4,993)
23,296
(261,311)
Proceeds from issuance of medium-term notes
—
Repayment of medium-term notes
Intercompany borrowing activity
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Net decrease in credit facilities and unsecured commercial
paper
Repayments of asset-backed commercial paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury, net of issuances
Excess tax benefits from share based payments
Issuance of common stock under employee stock option plans
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
993,737
(420,870)
400,000
—
(400,000)
—
763,895
— (1,405,599)
200,417
—
—
—
—
(141,681)
(311,632)
13,065
45,973
(794,275)
(7,714)
(744,724)
(24,301)
41,647
(225,000)
—
—
—
(420,798)
(1,172)
—
—
—
993,737
(420,870)
—
—
763,895
— (1,405,599)
200,417
—
—
—
—
225,000
—
—
(744,724)
(24,301)
41,647
(141,681)
(311,632)
13,065
225,000
—
45,973
(990,073)
(8,886)
—
— $ (458,812)
Net decrease in cash and cash equivalents
$ (215,614) $ (243,198) $
Cash and cash equivalents:
Cash and cash equivalents – beginning of period
Net decrease in cash and cash equivalents
Cash and cash equivalents – end of period
$
$
943,330
(215,614)
727,716
$
$
583,620
(243,198)
340,422
$
$
— $ 1,526,950
(458,812)
— $ 1,068,138
—
22. Subsequent Events
On January 22, 2015, HDFS issued $700.0 million of secured notes through a term asset-backed securitization transaction
at a weighted average interest rate of 1.19%.
105
Motorcycles:
Revenue
Operating income(a)
Financial Services:
Revenue
Operating income
Consolidated:
SUPPLEMENTARY DATA
Quarterly financial data (unaudited)
(In millions, except per share data)
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Mar 30,
2014
Mar 31,
2013
June 29,
2014
June 30,
2013
Sep 28,
2014
Sep 29,
2013
Dec 31,
2014
Dec 31,
2013
$1,571.7
$1,414.2
$1,834.3
$1,631.5
$1,130.6
$1,180.3
$1,031.2
$1,032.3
$ 347.7
$ 276.8
$ 473.3
$ 357.7
$ 146.3
$ 175.5
$
35.9
$
60.7
$ 154.4
$ 157.0
$ 166.4
$ 162.8
$ 171.0
$ 163.4
$ 169.0
$ 158.3
$
63.2
$
71.5
$
74.4
$
74.2
$
77.8
$
76.1
Income before taxes
$ 408.9
$ 338.5
$ 549.1
$ 422.4
$ 225.5
$ 241.3
Net income
$ 265.9
$ 224.1
$ 354.2
$ 271.7
$ 150.1
$ 162.7
Earnings per common share:
Basic
Diluted
$
$
1.21
1.21
$
$
1.00
0.99
$
$
1.63
1.62
$
$
1.22
1.21
$
$
0.70
0.69
$
$
0.73
0.73
$
$
$
$
$
62.4
$
61.3
99.9
74.5
0.35
0.35
$ 112.1
$
$
$
75.4
0.34
0.34
(a) Operating income for the Motorcycles segment includes restructuring expense (benefit) as discussed in Note 3 for the
following periods (in millions):
Restructuring expense (benefit)
$ — $
2.9
$ — $
(5.3) $ — $
0.6
$ — $
(0.4)
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Mar 30,
2014
Mar 31,
2013
June 29,
2014
June 30,
2013
Sep 28,
2014
Sep 29,
2013
Dec 31,
2014
Dec 31,
2013
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A.
Controls and Procedures
Evaluation of Disclosure Controls and Procedures
In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the Exchange Act), as of the end of the period
covered by this Annual Report on Form 10-K, the Company’s management evaluated, with the participation of the Company’s
Chairman, President and Chief Executive Officer and the Senior Vice President and Chief Financial Officer, the effectiveness
of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the
Exchange Act). Based upon their evaluation of these disclosure controls and procedures, the Chairman, President and Chief
Executive Officer and the Senior Vice President and Chief Financial Officer have concluded that the disclosure controls and
procedures were effective as of the end of the period covered by this Annual Report on Form 10-K to ensure that information
required to be disclosed by the Company in the reports it files or submits under the Exchange Act is recorded, processed,
summarized and reported, within the time period specified in the Securities and Exchange Commission rules and forms, and to
ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is
accumulated and communicated to the Company’s management, including its Chairman, President and Chief Executive Officer
and its Senior Vice President and Chief Financial Officer, as appropriate, to allow timely decisions regarding disclosure.
Management’s Report on Internal Control over Financial Reporting
The report of management required under this Item 9A is contained in Item 8 of Part II of this Annual Report on Form
10-K under the heading “Management’s Report on Internal Control over Financial Reporting.”
106
Attestation Report of Independent Registered Public Accounting Firm
The attestation report required under this Item 9A is contained in Item 8 of Part II of this Annual Report on Form 10-K
under the heading “Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting.”
Changes in Internal Controls
There were no changes in the Company’s internal control over financial reporting that occurred during the quarter ended
December 31, 2014 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control
over financial reporting.
107
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
The information to be included in the Company’s definitive proxy statement for the 2015 annual meeting of shareholders,
which will be filed on or about March 16, 2015 (the Proxy Statement), under the captions “Questions and Answers about the
Company – Who are our Executive Officers for SEC Purposes?,” “Corporate Governance Principles and Board Matters – Audit
Committee,” “Proposal I – Election of Directors,” “Section 16(a) Beneficial Ownership Reporting Compliance,” “Audit
Committee Report,” and “Corporate Governance Principles and Board Matters – Independence of Directors” is incorporated by
reference herein.
The Company has adopted the Harley-Davidson, Inc. Financial Code of Ethics applicable to the Company’s chief
executive officer, the chief financial officer, the principal accounting officer and the controller and other persons performing
similar finance functions. The Company has posted a copy of the Harley-Davidson, Inc. Financial Code of Ethics on the
Company’s website at www.harley-davidson.com. The Company intends to satisfy the disclosure requirements under Item 5.05
of the Securities and Exchange Commission’s Current Report on Form 8-K regarding amendments to, or waivers from, the
Harley-Davidson, Inc. Financial Code of Ethics by posting such information on its website at www.harley-davidson.com. The
Company is not including the information contained on or available through its website as a part of, or incorporating such
information by reference into, this Annual Report on Form 10-K.
Item 11.
Executive Compensation
The information to be included in the Proxy Statement under the captions “Executive Compensation” and “Human
Resources Committee Report on Executive Compensation” is incorporated by reference herein.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Information to be included in the Proxy Statement under the caption “Common Stock Ownership of Certain Beneficial
Owners and Management” is incorporated by reference herein.
The following table provides information about the Company’s equity compensation plans (including individual
compensation arrangements) as of December 31, 2014:
Plan Category
Equity compensation plans approved by shareholders:
Management employees
Equity compensation plans not approved by
shareholders:
Union employees:
Kansas City, MO
York, PA
Non employees:
Board of Directors
Number of securities
to be issued upon the
exercise of
outstanding options
Weighted-
average
exercise
price of
outstanding
options
Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
the first column)
2,716,768
$
43.34
9,465,837
— $
— $
— $
— $
—
—
—
—
26,718
96,770
142,449
265,937
9,731,774
Total all plans
2,716,768
Plan documents for each of the Company’s equity compensation plans have been filed with the Securities and Exchange
Commission on a timely basis and are included in the list of exhibits to this annual report on Form 10-K. Equity compensation
plans not submitted to shareholders for approval were adopted prior to current regulations requiring such approval and have not
been materially altered since adoption.
The material features of the union employees’ stock option awards are the same as those of the management employees’
stock option awards. Under the Company’s management and union plans, stock options have an exercise price equal to the fair
108
market value of the underlying stock at the date of grant and expire ten years from the date of grant. Stock options vest ratably
over a three-year period with the first one-third of the grant becoming exercisable one year after the date of grant.
The Director Compensation Policy provides non-employee Directors with compensation that includes an annual retainer
as well as a grant of share units. The payment of share units is deferred until a director ceases to serve as a director and the
share units are payable at that time in actual shares of common stock. The Director Compensation Policy also provides that a
non-employee Director may elect to receive 50% or 100% of the annual retainer to be paid in each calendar year in the form of
common stock based upon the fair market value of the common stock at the time of the annual meeting of shareholders. Each
Director must receive a minimum of one-half of his or her annual retainer in common stock until the Director reaches the
Director stock ownership guidelines defined below.
In August 2002, the Board approved “Director and Senior Executive Stock Ownership Guidelines” (Ownership
Guidelines) which were most recently revised in September 2012. The Ownership Guidelines stipulate that all Directors hold
15,000 shares of Common Stock and senior executives hold from 15,000 to 200,000 shares of the common stock, or certain
rights to acquire common stock, depending on their level. The Directors and senior executives have five years from the date
they are elected a Director or promoted to a senior executive to accumulate the appropriate number of shares of common stock.
Restricted stock, restricted stock units, shares held in 401(k) accounts, vested unexercised stock options and stock appreciation
rights, and shares of common stock held directly count toward satisfying the guidelines for common stock ownership.
Item 13.
Certain Relationships and Related Transactions, and Director Independence
The information to be included in the Proxy Statement under the caption “Certain Transactions” and “Corporate
Governance Principles and Board Matters – Independence of Directors” is incorporated by reference herein.
Item 14.
Principal Accounting Fees and Services
The information to be included in the Proxy Statement under the caption “Ratification of Selection of Independent
Registered Public Accounting Firm – Fees Paid to Ernst & Young LLP” is incorporated by reference herein.
109
PART IV
Item 15.
Exhibits and Financial Statements
(a) The following documents are filed as part of this Form 10-K:
(1) Financial Statements
Consolidated statements of income for each of the three years in the period ended December 31,
2014
Consolidated statements of comprehensive income for each of the three years in the period ended
December 31, 2014
Consolidated balance sheets at December 31, 2014 and December 31, 2013
Consolidated statements of cash flows for each of the three years in the period ended December
31, 2014
Consolidated statements of shareholders’ equity for each of the three years in the period ended
December 31, 2014
Notes to consolidated financial statements
(2) Financial Statement Schedule
Schedule II – Valuation and qualifying accounts
(3) Exhibits
Reference is made to the separate Index to Exhibits contained on pages 114 through 117 filed herewith.
All other schedules are omitted since the required information is not present or is not present in amounts sufficient to
require submission of the schedules.
51
52
53
55
56
57
111
114
110
HARLEY-DAVIDSON, INC.
CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
Years ended December 31, 2014, 2013 and 2012
(In thousands)
Schedule II
Accounts receivable – allowance for doubtful accounts
2014
2013
2012
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Finance receivables – allowance for credit losses
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Balance, end of period
Inventories – allowance for obsolescence(a)
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Deferred tax assets – valuation allowance
Balance, beginning of period
Adjustments
Balance, end of period
$
$
$
$
$
$
$
$
4,960
(471)
(394)
(637)
3,458
110,693
80,946
(64,275)
127,364
17,463
19,044
(399)
(18,333)
17,775
21,818
3,644
25,462
$
$
$
$
$
$
$
$
4,954
$
245
(136)
(103)
4,960
107,667
60,008
(56,982)
110,693
22,936
5,254
(1,281)
(9,446)
17,463
16,314
5,504
21,818
$
$
$
$
$
$
$
4,952
424
(401)
(21)
4,954
125,449
22,239
(40,021)
107,667
23,204
9,489
(696)
(9,061)
22,936
14,914
1,400
16,314
(a) Inventory obsolescence reserves deducted from cost determined on first-in first-out (FIFO) basis, before deductions for
last-in, first-out (LIFO) valuation reserves.
111
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 19, 2015.
SIGNATURES
HARLEY-DAVIDSON, INC.
By:
/S/ Keith E. Wandell
Keith E. Wandell
Chairman, President and Chief Executive Officer
112
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated on February 19, 2015.
Name
/S/ Keith E. Wandell
Keith E. Wandell
/S/ Matthew S. Levatich
Matthew S. Levatich
/S/ John A. Olin
John A. Olin
Title
Chairman, President and Chief Executive Officer
(Principal executive officer)
Director, HDMC President and Chief Operating Officer
Senior Vice President and Chief Financial Officer
(Principal financial officer)
/S/ Mark R. Kornetzke
Mark R. Kornetzke
Chief Accounting Officer
(Principal accounting officer)
/S/ Barry K. Allen
Barry K. Allen
/S/ R. John Anderson
R. John Anderson
/S/ Richard I. Beattie
Richard I. Beattie
/S/ Michael J. Cave
Michael J. Cave
/S/ George H. Conrades
George H. Conrades
/S/ Donald A. James
Donald A. James
/S/ Sara L. Levinson
Sara L. Levinson
/S/ N. Thomas Linebarger
N. Thomas Linebarger
/S/ George L. Miles, Jr.
George L. Miles, Jr.
/S/ James A. Norling
James A. Norling
/S/ Jochen Zeitz
Jochen Zeitz
Director
Director
Presiding Director
Director
Director
Director
Director
Director
Director
Director
Director
113
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No Description
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.13
4.14
4.15
Restated Articles of Incorporation as September 8, 2011 (incorporated herein by reference to Exhibit 3.1 to the Registrant’s
Current Report on Form 8-K dated September 8, 2011 (File No. 1-9183))
Harley-Davidson, Inc. By-Laws, as amended through December 4, 2012 (incorporated herein by reference by reference to
Exhibit 3.2 to the Registrant's Annual Report on Form 10-K for the year ended December 31, 2012 (File No. 1-9183))
Indenture to provide for the issuance of indebtedness dated as of November 21, 2003 between Harley-Davidson Funding
Corp., Issuer, Harley-Davidson Financial Services, Inc. and Harley-Davidson Credit Corp., Guarantors, to BNY Midwest
Trust Company, Trustee (incorporated herein by reference to Exhibit 4.4 to the Registrant’s Annual Report of Form 10-K
for the year ended December 31, 2005 (File No. 1-9183))
4-Year Credit Agreement, dated as of April 28, 2011, among the Company, certain subsidiaries of the Company, the
financial institutions parties thereto and JPMorgan Chase Bank, N.A., as global administrative agent (incorporated herein
by reference to Exhibit 4.3 to the Registrant’s Current Report on Form 8-K dated April 28, 2011 (File No. 1-9183))
Amendment No. 1, dated as of April 13, 2012, among the Company, certain subsidiaries of the Company, the financial
institutions parties thereto and JPMorgan Chase Bank, N.A., as global administrative agent, to 4-Year Credit Agreement
dated as of April 28, 2011 among the Company, certain subsidiaries of the Company, the financial institutions parties
thereto and JPMorgan Chase Bank, N.A., as global administrative agent (incorporated herein by reference to Exhibit 4.1 to
the Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2012 (File No. 1-9183))
5-Year Credit Agreement, dated as of April 13, 2012 among the Company, certain subsidiaries of the Company, the
financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative agent
(incorporated herein by reference to Exhibit 4.2 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
April 1, 2012 (File No. 1-9183))
Amendment No. 1 5-year Credit Agreement, dated as of July 10, 2013, among the Company, certain subsidiaries of the
Company, the financial institutions parties thereto, and JPMorgan Chase Bank, N.A., as, among other things, global
administrative agent, including an Amended and Restated Syndicated Canadian Addendum, in each case relating to the 5-
year Credit Agreement, dated as of April 13, 2012 among the Company, certain subsidiaries of the Company, the financial
institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative agent
(incorporated herein by reference to Exhibit 4.1 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended
September, 29, 2013 (File No. 1-9183))
Indenture, dated as of March 4, 2011, among Harley-Davidson Financial Services, Inc., Issuer, Harley-Davidson Credit
Corp., Guarantor, and Bank of New York Mellon Trust Company, N.A., Trustee (incorporated herein by reference to
Exhibit 4.1 to the Registrant’s Current Report on Form 8-K dated March 1, 2011 (File No. 1-9183))
Officers’ Certificate, dated March 4, 2011, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with
the forms of 3.875% Medium-Term Notes due 2016 (incorporated herein by reference to Exhibit 4.2 to the Registrant’s
Current Report on Form 8-K dated March 1, 2011 (File No. 1-9183))
Officers’ Certificate, dated January 31, 2012, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with
the forms of 2.700% Medium-Term Notes due 2017 (incorporated herein by reference to Exhibit 4.2 to the Registrant’s
Current Report on Form 8-K dated January 26, 2012 (File No. 1-9183))
Officers' Certificate, dated September 16, 2014, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011,
with the forms of 2.400% Medium-Term Notes due 2019
Officers' Certificate, dated November 18, 2014, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011,
with the forms of 1.550% Medium-Term Notes due 2017
10.1*
Harley-Davidson, Inc. 1995 Stock Option Plan as amended through April 28, 2007 (incorporated herein by reference to
Exhibit 10.3 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Various instruments relating to the Company’s long-term debt described in this report need not be filed herewith pursuant to Item 601(b)(4)
(iii)(A) of Regulation S-K. The registrant, by signing this report, agrees to furnish the Securities and Exchange Commission, upon its request,
with a copy of any such instrument.
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
114
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No Description
10.2
10.3*
10.4*
10.5*
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
10.12*
10.13*
10.14*
10.15*
10.16*
10.17*
10.18*
2001 York Hourly-Paid Employees Stock Option Plan (incorporated herein by reference to Exhibit 10.17 to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2000 (File No. 1-9183))
Harley-Davidson, Inc. 2004 Incentive Stock Plan as amended through April 28, 2007 (incorporated herein by reference to
Exhibit 10.4 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held on April 25, 2009
filed on April 3, 2009 (File No. 1-9183))
Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held on April 26, 2014
filed on March 14, 2014 (File No. 1-9183))
Amended and Restated Harley-Davidson, Inc. Director Stock Plan as amended effective December 1, 2014
Director Compensation Policy effective April 28, 2012 (incorporated herein by reference from Exhibit 10.1 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2012 (File No. 1-9183))
Deferred Compensation Plan for Nonemployee Directors as amended and restated effective January 1, 2009 (incorporated
herein by reference to Exhibit 10.14 to the Registrant’s Annual Report on Form 10-K for the year ended December 31,
2008 (File No. 1-9183))
Harley-Davidson Management Deferred Compensation Plan as amended and restated effective January 1, 2009 and further
amended March 2, 2009 (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on Form
10-Q for the quarter ended March 29, 2009 (File No. 1-9183))
Harley-Davidson, Inc. Employee Incentive Plan (incorporated herein by reference to Appendix B to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held April 24, 2010 (File
No. 1-9183))
Harley-Davidson, Inc. Short-Term Incentive Plan for Senior Executives (incorporated herein by reference to Appendix D
to the Company’s definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held
April 30, 2011 (File No. 1-9183))
Harley-Davidson Pension Benefit Restoration Plan as amended and restated effective January 1, 2009 (incorporated herein
by reference to Exhibit 10.9 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2008 (File
No. 1-9183))
Harley-Davidson Retiree Insurance Allowance Plan, effective January 1, 2009, together with amendments adopted through
May 31, 2009 (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended June 28, 2009 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson,
Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on
Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.3 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Special Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc.
under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.4 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.5 to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement (Transition Agreement) of Harley-Davidson,
Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.6 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
115
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No Description
10.19*
10.20*
10.21*
10.22*
10.23*
10.24*
10.25*
10.26*
10.27*
10.28*
10.29*
10.30*
10.31*
10.32*
Form of Notice of Grant of Stock Appreciation Rights and Stock Appreciation Rights Agreement of Harley-Davidson, Inc.
under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.10 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.7 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Transition Agreement) of
Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.8 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (International) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.9 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson,
Inc. 2009 Incentive Stock Plan to each of Messrs. Hund, Levatich, Olin and Wandell (incorporated herein by reference to
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K dated May 1, 2009 (File No. 1-9183))
Form of Notice of Grant of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2009 Incentive Stock Plan to each of Messrs. Hund and Wandell (incorporated herein by reference to
Exhibit 10.2 to the Registrant’s Current Report on Form 8-K dated May 1, 2009 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson Inc.
1995 Stock Option Plan and the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.21 to the Registrant’s Annual Report of Form 10-K for the year ended December 31, 2005 (File No. 1-9183))
Form of Notice of Special Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-
Davidson Inc. 1995 Stock Option Plan and the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by
reference to Exhibit 10.22 to the Registrant’s Annual Report of Form 10-K for the year ended December 31, 2005 (File
No. 1-9183))
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly
Report of Form 10-Q for the quarter ended March 29, 2009 (File No. 1-9183))
Form of Notice of Special Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the
Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.6 to the Registrant’s
Quarterly Report of Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Unit and Restricted Stock Unit Agreement of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.7 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Form of Amended and Restated Severance Benefits Agreement as amended through April 25, 2008 between the Registrant
and Mr. Richer (incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended March 30, 2008 (File No. 1-9183))
Form of Severance Benefits Agreement between the Registrant and each of Messrs. Hund, Jones, Levatich, Olin and
Wandell (incorporated herein by reference to Exhibit 10.9 to the Registrant’s Annual Report on Form 10-K for the year
ended December 31, 2009 (File No. 1-9183))
Form of Transition Agreement between the Registrant and each of Messrs. Levatich, Olin and Wandell (incorporated
herein by reference to Exhibit 10.4 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2009
(File No. 1-9183))
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
116
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No Description
10.33*
Transition Agreement between the Registrant and Mr. Hund dated November 30, 2009 (incorporated herein by reference to
Exhibit 10.5 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2009 (File No. 1-9183))
10.34*
Form of Aircraft Time Sharing Agreement between the Registrant and each of Messrs. Wandell, Levatich, Olin, Jones and
Hund and Mesdames Bischmann and Calaway (incorporated herein by reference to Exhibit 10.1 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2012 (File No. 1-9183))
21
23
31.1
31.2
32
101
List of Subsidiaries
Consent of Independent Registered Public Accounting Firm
Chief Executive Officer Certification pursuant to Rule 13a-14(a)
Chief Financial Officer Certification pursuant to Rule 13a-14(a)
Written Statement of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350
Financial statements from the annual report on Form 10-K of Harley-Davidson, Inc. for the year ended December 31,
2014, filed on February 19, 2015 formatted in XBRL: (i) the Consolidated Statements of Income; (ii) the Consolidated
Statements of Comprehensive Income; (iii) the Consolidated Balance Sheets; (iv) the Consolidated Statements of Cash
Flows; (v) the Consolidated Statements of Shareholders' Equity; and (vi) the Notes to Consolidated Financial Statements.
Various instruments relating to the Company’s long-term debt described in this report need not be filed herewith pursuant to Item 601
(b)(4)(iii)(A) of Regulation S-K. The registrant, by signing this report, agrees to furnish the Securities and Exchange Commission, upon its
request, with a copy of any such instrument.
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
117