UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended: December 31, 2021
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
(Exact name of registrant as specified in its charter)
Commission file number 1-9183
Harley-Davidson, Inc.
Wisconsin
(State of organization)
3700 West Juneau Avenue
(Address of principal executive offices)
Milwaukee
Wisconsin
39-1382325
(I.R.S. Employer Identification No.)
53208
(Zip code)
Registrant's telephone number, including area code: (414) 342-4680
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock Par value, $.01 per share
Trading Symbol
HOG
Name of each exchange on which registered
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: NONE
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act
Large accelerated filer
Non-accelerated filer
☒
☐
Accelerated filer
Smaller reporting company
☐
☐
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal controls over financial reporting under
Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report ☒
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒
Aggregate market value of the voting stock held by non-affiliates of the registrant at June 27, 2021: $7,237,652,888
Number of shares of the registrant’s common stock outstanding at January 30, 2022: 153,880,570 shares
Part III of this report incorporates information by reference from registrant’s Proxy Statement for the annual meeting of its shareholders to be held on May 12, 2022
Documents Incorporated by Reference
Harley-Davidson, Inc.
Form 10-K
For The Year Ended December 31, 2021
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
[Reserved]
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
Exhibits and Financial Statement Schedules
Form 10-K Summary
Part I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Part II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
Part III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Part IV
Item 15.
Item 16.
Signatures
2
3
3
12
21
22
22
22
23
23
24
24
41
43
102
102
103
103
103
103
103
103
104
104
105
105
105
112
(1) Note regarding forward-looking statements
PART I
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of
the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” “may,” “will,” “estimates,” “targets,” “intends,” “is on-track,” “forecasting,” or
words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or
goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially,
unfavorably or favorably, from those anticipated as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or
elsewhere in this report, including in Item 1A. Risk Factors and under the Cautionary Statements section in Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward-looking statements
and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included under the Overview and Guidance sections in Item
7. Management's Discussion and Analysis of Financial Condition and Results of Operations are only made as of February 8, 2022 and the remaining forward-looking
statements in this report are made as of the date of the filing of this report (February 25, 2022), and the Company disclaims any obligation to publicly update such forward-
looking statements to reflect subsequent events or circumstances.
Item 1. Business
General
Harley-Davidson Motor Company was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle
business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Harley-Davidson, Inc. is the parent company of the group of
companies referred to as Harley-Davidson Motor Company and Harley-Davidson Financial Services. Unless the context otherwise requires, all references to the “Company”
include Harley-Davidson, Inc. and all of its subsidiaries. The Company operates in two segments: Motorcycles and Related Products (Motorcycles) and Financial Services.
The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental
differences in their operations.
Strategy
(1)
During 2020, the Company executed a set of actions, referred to as The Rewire. The Rewire was a critical overhaul of the Company's business to set the Company on a
new course and to provide a solid foundation to execute its 2021-2025 strategic plan, The Hardwire.
The Hardwire is the Company's 2021-2025 strategic plan guided by its mission and vision, which the Company introduced on February 2, 2021. The plan targets long-
term profitable growth through focused efforts that extend and strengthen the brand and drive value for its shareholders. The Company's ambition is to enhance its position as
the most desirable motorcycle brand in the world. Desirability is a motivating force driven by emotion. Harley-Davidson has long been associated with igniting desirability, and
it is embedded in its vision; it is at the heart of its mission and it is part of its 118-year legacy. To drive desirability, the Company will:
•
•
•
Design, engineer and advance the most desirable motorcycles in the world - reflected in quality, innovation, and craftsmanship
Build a lifestyle brand valued for the emotion reflected in every product and experience for riders and non-riders alike
Focus on customers, delivering adventure and freedom for the soul
The Hardwire strategic priorities are as follows:
Profit focus: Investing in its strongest motorcycle product segments – Harley-Davidson plans to invest significant time and resources on strengthening and growing its
leadership positions in its strongest, most profitable motorcycle product segments: Grand American Touring, large Cruiser and Trike.
Selective expansion and redefinition: To win in attractive motorcycle segments and markets – The Company plans to selectively expand into and within motorcycle
segments, focusing on product segments that are profitable and aligned with the Company's product and brand capabilities, such as Adventure Touring and middleweight
Cruiser.
3
The Company plans to focus on approximately 50 global markets that matter most to its future growth. This includes the following priority markets: United States, DACH
(Germany, Austria, and Switzerland), Japan, China, Canada, France, United Kingdom, Italy, Australia, and New Zealand. The Company will also continue to test further
avenues for desirable long-term growth such as premium low-displacement motorcycles.
Lead in Electric: Investing in leading the electric motorcycle market – Electric motorcycles are important to the Company's future and it is committed to and passionate
about leading the electric motorcycle market. The focus will be on technology development, with an approach to product and go-to-market actions that reflect the expectations
of the targeted customer to deliver the most desirable electric motorcycles in the world. Refer to the LiveWire Transaction discussion included in Item 7. Management's
Discussion and Analysis of Financial Condition and Results of Operations of this report for more information regarding recent actions the Company has taken to lead in
electric.
Growth beyond bikes: Expanding complementary businesses and engaging beyond product – Harley-Davidson creates products, services and experiences that inspire
its customers to discover adventure, find freedom for the soul and live the Harley-Davidson lifestyle. The Company's parts and accessories, apparel and licensing, and
Financial Services businesses are all important pillars of the Company's future success as a global lifestyle brand. Through The Hardwire, the Company plans to grow the
profitability of these businesses through refreshed product and program offerings, stronger execution and additional opportunities, including digital and in-dealership
purchases.
Customer experience: Growing our connection with riders and non-riders – The Hardwire puts customers at the forefront of the Company's products, experiences and
investments – from the rider who may dream of motorcycling or just learned to ride, all the way to riders who are deeply passionate about and invested in the Harley-
Davidson lifestyle. The Company recognizes the different needs and expectations of its customers and is creating touchpoints tailored to individual needs. Powered by
integrated data, the goal is to seamlessly engage with customers, creating a meaningful, unique and personalized experience with Harley-Davidson each and every time.
Inclusive Stakeholder Management: Prioritizing people, planet and profit – The Company strives to deliver long-term value to all stakeholders – people (employees,
dealers, customers, suppliers, shareholders, and communities), planet, and profit. Inclusive Stakeholder Management is the unifying theme for how the Company will help
drive additional shareholder value for its investors.
In early 2021, the Company provided financial targets for its 2021-2025 strategic plan. The Company is in the process of updating these targets based on 2021 financial
(1)
results and progress made on The Hardwire strategic priorities to date. The Company expects to provide updated long-term financial targets in the second quarter of 2022.
Motorcycles and Related Products Segment
The Motorcycles segment consists of the activities of Harley-Davidson Motor Company, which designs, manufactures and sells motorcycles. The Motorcycles segment
also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The Motorcycles segment conducts business on a global basis, with sales in the
United States (U.S.), Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The Company's products are sold to retail customers primarily through a
network of independent dealers. Dealers generally stock and sell the Company's motorcycles, parts and accessories, apparel, and licensed products and service
motorcycles. Dealership points by geographic location as of December 31, 2021 were as follows:
Dealership points
615
49
362
276
46
1,348
U.S.
Canada
EMEA
Asia Pacific
Latin America
Total
In 2021, the Company opened its first Company-owned retail dealership in the U.S. which exclusively sells LiveWire electric motorcycles through both in-store and
eCommerce channels. All other dealerships included in the table above are independently owned.
The Company also distributes its motorcycles through an independent distributor in India. The independent distributor sells the Company's products through
independent Harley-Davidson dealers, included in the table above, as well as their existing dealer network.
The Company's parts and accessories and apparel are also retailed through the Company's eCommerce websites in the U.S. and in certain European markets.
Products sold through the U.S. eCommerce website are retailed to consumers through authorized U.S. dealers. Products sold through the European eCommerce website are
retailed by the Company directly to the consumer. In addition, the Company utilizes third-party eCommerce websites in other select international markets.
4
Motorcycles segment revenue by product line as a percent of total revenue for the last three fiscal years was as follows:
Motorcycles
Parts and accessories
Apparel
Licensing
Other products and services
2021
76.6
16.3
5.0
0.8
1.3
100.0
%
%
2020
72.0
20.2
5.7
0.9
1.2
100.0
%
%
2019
77.4
15.6
5.2
0.8
1.0
100.0
%
%
Motorcycles – The Company offers internal combustion engine motorcycles, under the Harley-Davidson brand, and electric powered motorcycles under the LiveWire
brand. The Company established LiveWire as a separate brand in mid-2021. Prior to that, the Company offered electric motorcycles under the Harley-Davidson brand since
their introduction in 2019. The Company's internal combustion engines generally have displacements that are greater than 600 cubic centimeters (cc), up to a maximum
displacement of approximately 1900cc. The Company's electric motorcycles have an electric powered motor with a kilowatt (kW) peak power equivalent to greater than
600cc. The Company markets its motorcycles in six categories that reflect customer needs and preferences and the Company's unique combination of product heritage and
innovation. The Company's product categories include: Grand American Touring, Trike, Adventure Touring, Cruiser, Sport and Electric. The motorcycle industry uses the
following motorcycle product segments:
• Touring – emphasizes rider comfort and load capacity and incorporates features such as fairings and luggage compartments ideal for long rides, including the
Company's Grand American Touring and Trike models
• Dual – designed with the capability for use on-road as well as for some off-road recreational use, including the Company's Adventure Touring models
• Cruiser – emphasizes styling, customization and casual riding including the Company's Cruiser, Sport and Electric models
• Standard – a basic motorcycle typically featuring upright seating for one or two passengers
• Sportbike – incorporates racing technology and performance and aerodynamic styling and riding position
Competition in the motorcycle industry is based upon a number of factors including product capabilities and features, styling, price, quality, reliability, warranty,
availability of financing, and quality of the dealer networks that sell the products. The Company believes its motorcycles continue to generally command a premium price at
retail relative to competitors’ motorcycles. Harley-Davidson motorcycles offer unique styling, customization, innovative design, distinctive sound, superior quality and reliability
and include a warranty. The Company also considers the availability of its line of motorcycle parts and accessories and apparel, the availability of financing through Harley-
Davidson Financial Services and its global network of dealers to be competitive advantages.
Industry data includes on-road motorcycles with internal combustion engines with displacements greater than 600cc and electric motorcycles with kW peak power
equivalents greater than 600cc (601+cc). In 2021, approximately 81% of the total annual dealer retail sales of new Harley-Davidson motorcycles were sold in the U.S. and
European 601+cc markets. Other significant markets for the Company, based on the Company's 2021 retail sales data, include Canada, Japan, Australia and New Zealand
and China.
5
Industry retail registration data
for 601+cc motorcycles was as follows:
(a)(b)
Industry new motorcycle registrations:
United States
Europe
(d)
(c)
Harley-Davidson new motorcycle registrations:
United States
Europe
(d)
(c)
Harley-Davidson market share data:
(c)
United States
Europe
(d)
2021
2020
2019
281,502
427,807
125,368
25,429
241,790
411,991
101,744
31,548
252,842
413,254
124,040
37,619
44.5 %
5.9 %
42.1 %
7.7 %
49.1 %
9.1 %
(a) Data includes on-road models with internal combustion engines with displacements greater than 600cc's and electric motorcycles with kilowatt (kW) peak power equivalents greater than
(b)
600cc's (601+cc). On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles. Registration data for Harley-Davidson Street® 500 motorcycles is not
included in this table.
The retail registration data for Harley-Davidson motorcycles presented in this table will differ from the Harley-Davidson retail sales data presented in Item 7. Management's Discussion and
Analysis of Financial Condition and Results of Operations (Item 7). The Company’s source for retail sales data in Item 7 is sales and warranty registrations provided by dealers as
compiled by the Company. The retail sales data in Item 7 includes sales of Harley-Davidson Street 500 motorcycles which are excluded from this table. In addition, small differences may
arise related to the timing of data submissions to the independent sources.
®
(c) U.S. industry data is derived from information provided by the Motorcycle Industry Council. This third-party data is subject to revision and update.
(d) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom. Industry data
is derived from information provided by Management Services Helwig Schmitt GmbH. This third-party data is subject to revision and update.
Parts and Accessories – Parts and accessories products are comprised of Genuine Motor Parts and Genuine Motor Accessories. Genuine Motor Parts include
replacement parts and Genuine Motor Accessories includes mechanical and cosmetic accessories.
Apparel and Licensing – Apparel, formerly referred to as General Merchandise, includes clothing and riding gear including Genuine MotorClothes®. In addition, the
Company creates reach and awareness of the Harley-Davidson brand among its customers and the non-riding public by licensing the name “Harley-Davidson” and other
trademarks owned by the Company for use on a range of products.
Patents and Trademarks – The Company strategically manages its portfolio of patents, trade secrets, copyrights, trademarks and other intellectual property.
The Company owns, and continues to obtain, patent rights that relate to its motorcycles and related products and processes for their production. Certain technology-
related intellectual property is also protected, where appropriate, by license agreements, confidentiality agreements or other agreements with suppliers, employees and other
third parties. The Company diligently protects its intellectual property, including patents and trade secrets, and its rights to innovative and proprietary technologies and
designs. This protection, including enforcement, is important as the Company moves forward with investments in new products, designs and technologies. While the
Company believes patents are important to its business operations and in the aggregate constitute a valuable asset, the success of the business is not dependent on any one
patent or group of patents. The Company’s active patent portfolio has an average remaining age of approximately six years. A patent review committee manages the patent
strategy and portfolio of the Company.
Trademarks are important to the Company’s motorcycle and related products businesses and licensing activities. The Company has a vigorous worldwide program of
trademark registration and enforcement to maintain and strengthen the value of the trademarks and prevent the unauthorized use of those trademarks. The HARLEY-
DAVIDSON trademark and the Bar and Shield trademark are each highly recognizable to the public and are very valuable assets. Additionally, the Company uses numerous
other trademarks, trade names and logos which are registered worldwide. The following are among the Company’s trademarks: HARLEY-DAVIDSON, H-D, HARLEY, the
Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, the #1 Logo, the Willie G Skull Logo, HARLEY OWNERS GROUP, H.O.G., the H.O.G. Logo, LIVEWIRE,
SOFTAIL and SPORTSTER. The HARLEY-DAVIDSON trademark has been used since 1903 and the Bar and Shield trademark since at least 1910. Substantially all of the
6
Company’s trademarks are owned by H-D U.S.A., LLC, a subsidiary of the Company, which also manages the Company’s global trademark strategy and portfolio.
Marketing – The Company’s brand, products and the riding experience are marketed to consumers worldwide. Marketing occurs primarily through digital and experiential
activities as well as through more traditional promotional and advertising activities. Additionally, the Company’s dealers engage in a wide range of local marketing and events.
Experiences that build community and connect consumers with the Harley-Davidson brand and with one another have traditionally been at the center of much of the
Company’s marketing efforts. To develop, engage and retain committed riders, the Company participates in and sponsors motorcycle rallies, racing activities, music festivals
and other special events. This includes events sponsored by the Harley Owners Group (H.O.G.®) to build community and connect Harley-Davidson motorcycle riders around
the world. These activities help inspire interest in riding, foster motorcycle culture and build a passionate community of Harley-Davidson riders. The COVID-19 pandemic
continues to impact the Company's ability to participate in and sponsor certain events. The Company has resumed activities; however, it continues to modify the experience
to remain compliant with COVID-19 protocols.
Seasonality – The seasonality of the Company’s wholesale motorcycle shipments generally correlates with the timing of retail sales made by dealers. Retail sales
generally track closely with regional riding seasons. In addition, during 2020, wholesale shipments and retail sales were impacted by the Company's decision to reset,
beginning in 2020, the timing of its annual new model year introduction from the third quarter to the first quarter. As a result of this change, initial shipments of new model year
2021 motorcycles did not occur until the first quarter of 2021.
Motorcycle Manufacturing – The majority of the Company's manufacturing processes are performed at facilities located in the U.S. The Company's U.S. manufacturing
facilities supply the U.S. market as well as certain international markets. Additionally, the Company operates facilities in Thailand and Brazil. The Company's Thailand facility
manufactures motorcycles for certain Asian and European markets. In Brazil, the Company operates a facility that assembles motorcycles from component kits sourced from
the Company’s U.S. facilities and suppliers. The Company's global manufacturing operations are focused on driving world-class quality and performance. A global
manufacturing footprint enables the Company to be close to customers, provide quality products at a competitive price and grow its overall business.
Raw Materials and Purchased Components – The Company continues to establish and reinforce long-term, mutually beneficial relationships with its suppliers. Through
these collaborative relationships, the Company gains access to technical and commercial resources for application directly to product design, development and
manufacturing initiatives. In addition, through a continued focus on collaboration and strong supplier relationships, the Company believes it will be positioned to achieve its
strategic objectives and deliver cost and quality improvements over the long-term.
(1)
The Company's principal raw materials include steel and aluminum castings, forgings, steel sheet and bar. The Company also purchases certain motorcycle
components including, but not limited to, electronic fuel injection systems, batteries, tires, seats, electrical components, instruments and wheels. The Company closely
monitors the overall viability of its supply base. The Company is proactively working with its suppliers in an effort to minimize disruptions resulting from supply chain
challenges. This includes managing through the impact of the current global shortage of semiconductor chips. During 2021, these challenges resulted in increased costs and
disruptions in the availability of certain raw materials and purchased components, which in turn impacted the Company's production, shipments and revenues.
Regulation – International, federal, state and local authorities have various environmental control requirements relating to air, water and noise that affect the business
and operations of the Company. The Company strives to ensure that its facilities and products comply with all applicable environmental regulations and standards.
The Company’s motorcycles and certain other products that are sold in the U.S. are subject to certification by the United States Environmental Protection Agency (EPA)
and the California Air Resources Board (CARB) for compliance with applicable emissions and noise standards. Certain Harley-Davidson products are designed to comply
with EPA and CARB standards and the Company believes it will comply with future requirements when they go into effect.
must comply with the motorcycle emissions, noise and safety standards of Canada, the European Union, Japan, Brazil and certain other foreign markets where they are sold,
and the Company believes its products currently comply with those standards. As the Company expects environmental standards to become more stringent over time, the
Company will continue to incur research, development and production costs in this area for the foreseeable future.
Additionally, certain of the Company’s products
(1)
(1)
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The Company, as a manufacturer of motorcycle products, is subject to the U.S. National Traffic and Motor Vehicle Safety Act, which is administered by the U.S. National
Highway Traffic Safety Administration (NHTSA). The Company has certified to NHTSA that certain of its motorcycle products comply fully with all applicable federal motor
vehicle safety standards and related regulations. The Company has from time to time initiated certain voluntary recalls. During the three years ending in 2021, the Company
accrued $5.5 million associated with 9 voluntary recalls.
Financial Services Segment
The Financial Services segment consists of the activities of Harley-Davidson Financial Services which is engaged in the business of financing and servicing wholesale
inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. Harley-Davidson Financial Services also works with certain
unaffiliated insurance companies to provide motorcycle insurance and protection products to motorcycle owners. Harley-Davidson Financial Services conducts business
principally in the U.S. and Canada. The Company’s dealers and their retail customers in EMEA, Asia Pacific and Latin America generally have access to financing through
third-party financial institutions, some of which have licensing agreements with Harley-Davidson Financial Services.
Wholesale Financial Services – Harley-Davidson Financial Services provides wholesale financial services to the Company's U.S. and Canadian independent dealers,
including floorplan and open account financing of motorcycles and parts and accessories. All the Company's U.S. and Canadian independent dealers utilized Harley-
Davidson Financial Services financing programs at some point during 2021.
Retail Financial Services – Harley-Davidson Financial Services provides retail financing to consumers, consisting primarily of installment lending for the purchase of new
and used Harley-Davidson motorcycles. Harley-Davidson Financial Services’ retail financial services are available through most of the Company's dealerships in the U.S. and
Canada.
Insurance Services – Harley-Davidson Financial Services works with certain unaffiliated insurance companies which offer point-of-sale protection products through most
of the Company's dealers in the U.S. and Canada, including motorcycle insurance, extended service contracts and motorcycle maintenance protection. Harley-Davidson
Financial Services also direct-markets motorcycle insurance and extended service contracts to owners of Harley-Davidson motorcycles. In addition, Harley-Davidson
Financial Services markets a comprehensive package of business insurance coverages and services to owners of the Company's dealerships.
Licensing – Harley-Davidson Financial Services has licensing arrangements with third-party financial institutions that issue credit cards bearing the Harley-Davidson
brand in the U.S. and certain international markets. Internationally, Harley-Davidson Financial Services licenses the Harley-Davidson brand to local third-party financial
institutions that offer products to the Company’s retail customers such as financing and insurance.
Funding – The Company believes a diversified and cost-effective funding strategy is important to meet Harley-Davidson Financial Services’ goal of providing credit while
delivering appropriate returns and profitability. Financial Services operations in 2021 were funded with unsecured debt, unsecured commercial paper, asset-backed
commercial paper conduit facilities, committed unsecured bank facilities, asset-backed securitizations and brokered certificates of deposit that Harley-Davidson Financial
Services offers to customers indirectly through contractual arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary.
Competition – The Company regards its ability to offer a package of wholesale and retail financial services in the U.S. and Canada as a significant competitive
advantage. Competitors in the financial services industry compete for business based largely on price and, to a lesser extent, service. Harley-Davidson Financial Services
competes on convenience, service, brand association, dealer relations, industry experience, terms, and price.
In the U.S. and Canada, Harley-Davidson Financial Services financed 64.8% and 33.3% of new Harley-Davidson motorcycles retailed by dealers during 2021,
respectively, compared to 67.6% and 42.2%, respectively, during 2020. Competitors for retail motorcycle finance business are primarily banks, credit unions and other
financial institutions. In the motorcycle insurance business, competition primarily comes from national insurance companies and from insurance agencies serving local or
regional markets. For insurance-related products such as extended service contracts, Harley-Davidson Financial Services faces competition from certain regional and
national industry participants as well as dealer in-house programs. Competition for the wholesale motorcycle finance business primarily consists of banks and other financial
institutions providing wholesale financing to dealers in their local markets.
Trademarks – Harley-Davidson Financial Services uses various trademarks and trade names for its financial services and products, which are licensed from H-D U.S.A.,
LLC, including HARLEY-DAVIDSON, H-D and the Bar & Shield Logo.
8
Seasonality – Harley-Davidson Financial Services experiences seasonal variations in retail financing activities based on the timing of regional riding seasons in the U.S.
and Canada. In general, from mid-March through August, retail financing volume is greatest. Harley-Davidson Financial Services wholesale financing volume is affected by
inventory levels at dealers. Dealers generally have higher inventory in the first half of the year. As a result, outstanding wholesale finance receivables are generally higher
during the same period.
Regulation – Harley-Davidson Financial Services operations are generally subject to supervision and regulation by federal and state administrative agencies and various
foreign governmental authorities. Many of the requirements imposed by such entities are in place to provide consumer protection as it pertains to the selling and servicing of
financial products and services. Therefore, Harley-Davidson Financial Services operations may be subject to limitations imposed by regulations, laws and judicial and/or
administrative decisions. In the U.S., for example, applicable laws include the federal Truth-in-Lending Act, Equal Credit Opportunity Act and Fair Credit Reporting Act.
Depending on the specific facts and circumstances involved, non-compliance with these laws may limit the ability of Harley-Davidson Financial Services to collect all or
part of the principal or interest on applicable loans, entitling the borrower to rescind the loan or to obtain a refund of amounts previously paid, or could subject Harley-
Davidson Financial Services to the payment of damages or penalties and administrative sanctions, including “cease and desist” orders, and could limit the number of loans
eligible for Harley-Davidson Financial Services' securitization programs.
The Dodd-Frank Wall Street Reform and Consumer Protection Act granted the federal Consumer Financial Protection Bureau (the Bureau) significant supervisory,
enforcement and rule-making authority in the area of consumer financial products and services. Certain actions and regulations of the Bureau will directly impact Harley-
Davidson Financial Services and its operations. For example, the Bureau has supervisory authority over non-bank larger participants in the vehicle financing market, which
includes a non-bank subsidiary of Harley-Davidson Financial Services.
Such regulatory requirements and associated supervision also could limit the discretion of Harley-Davidson Financial Services in operating its business. Noncompliance
with applicable statutes or regulations could result in the suspension or revocation of any charter, license or registration at issue, as well as the imposition of civil fines,
criminal penalties and administrative sanctions.
Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Financial Services, is a Nevada state thrift chartered as an Industrial Loan Company. The activities of
ESB are governed by federal laws and regulations and State of Nevada banking laws. ESB is subject to examination by the Federal Deposit Insurance Corporation (FDIC)
and Nevada state bank examiners. ESB originates retail loans, retains certain of those loans and sells the remaining loans to a non-banking subsidiary of Harley-Davidson
Financial Services. This process allows Harley-Davidson Financial Services to offer retail products with many common characteristics across the U.S. and to similarly service
loans to U.S. retail customers.
Human Capital Management
Workforce Composition – As of December 31, 2021, the Company’s global workforce was comprised of approximately 5,800 employees, including approximately 5,200
and 600 employees within the Motorcycles and Financial Services segments, respectively. Of all employees, 86.5% are based in the U.S., 54.4% are salaried, and 41.4%, or
approximately 2,400 hourly unionized employees at the Company's U.S. manufacturing facilities, are represented as follows with collective bargaining agreements:
•
•
•
York, Pennsylvania – International Association of Machinist and Aerospace Workers (IAM); agreement will expire on October 15, 2022
Milwaukee, Wisconsin – United Steelworkers of America (USW) and IAM; agreements will expire on March 31, 2024
Tomahawk, Wisconsin – USW, agreement will expire on March 31, 2024
9
Based on employee-provided identity information, 71.8% of the Company’s global workforce was male and 78.4% of the U.S. workforce was white at the end of 2021.
The following table provides gender and race/ethnicity information for the Company's employees at the end of the last two years and for new hires during those years. The
information is presented for both the total workforce and for the management and above portion of the Company's workforce. The gender identity information is for the global
workforce and the race/ethnicity information is for the U.S. workforce.
Global Gender Identity:
Male
Female
Diversity (U.S.):
White
Of global majority
Management and Above
Total Workforce
Employees
New Hires
Employees
New Hires
2021
2020
2021
2020
2021
2020
2021
2020
70.5%
29.5%
71.7%
28.3%
65.6%
34.4%
66.7%
33.3%
71.8%
28.2%
71.4%
28.6%
73.8%
26.2%
69.8%
30.3%
87.4%
12.6%
90.5%
9.5%
64.1%
35.9%
58.1%
41.9%
78.4%
21.6%
82.0%
18.0%
64.4%
35.6%
69.1%
30.9%
Female & Diverse:
U.S. white male
Global females & U.S. males of global majority
48.9%
35.7%
51.0%
33.1%
28.9%
51.1%
22.9%
52.1%
49.2%
40.9%
50.6%
38.6%
42.9%
50.1%
31.8%
41.5%
One of the measures under the Company's 2021 executive leadership long-term incentive awards was to achieve greater than or equal to a 38% diverse representation
for the Manager and above salaried workforce from a baseline of 35.8%, using a methodology where each attribute is measured (e.g., a diverse female Manager is one
person with two attributes). Applying this same methodology, as of December 31, 2021, 39.3% of the Manager and above workforce was female (global) or diverse (U.S. non-
white). The table above measures only one attribute per person.
Employee Wellbeing – Inclusive Stakeholder Management is one of six key priorities under The Hardwire, and the Company believes that the success of The Hardwire
will be realized through the engagement and empowerment of its employees. The Company's overall employee wellbeing objectives are to develop an inclusive and diverse
workforce and establish progressive work environments, policies, and practices. Progress against those objectives in 2021 included:
•
•
•
•
•
In February 2021, the Company extended employee ownership to all employees by making an equity grant to approximately 4,500 employees not otherwise eligible for
equity grants, including hourly production workers.
In July 2021, the Company issued a global Workplace Ecosystem Policy reflecting a shift to a more flexible workplace environment for employees with the establishment
of On-Campus, Hybrid, Remote and Field role categories. Most of the Company's salaried workforce is categorized as Hybrid. The Workplace Ecosystem Policy
provides flexibility for individual work hours and “days in office” are not mandated.
In September 2021, the Company announced to all U.S. employees the availability of free, confidential financial education and one-on-one support through a partnership
with Operation HOPE, a non-profit, for purpose organization dedicated to financial dignity and inclusion.
In October 2021, the Company explained to employees its revamped Total Rewards approach, which includes incentive plans, health care and employee assistance
program (EAP) benefits, tuition reimbursement and compensation. As it relates to compensation, the Company announced an upward adjustment in compensation rates
(salary and hourly) effective January 1, 2022, added an impact increase mechanism, and clarified the process for awarding spot bonuses. The Company's revamped
Total Rewards approach also provides more transparency regarding annual market evaluations of employment positions (through a global compensation survey) and the
Company's biennial equity evaluation (conducted with an external third party), both of which may result in individual compensation adjustments.
The Company continued its strong health and safety performance through 2021, ending the year with a 0.4 recordable rate, 0.4 restricted time (DART) rate and 0.2 lost
time (DAFWII) rate for the Company.
• With respect to training and development, during the fourth quarter of 2021 the Company launched a new employee experience that involved approximately 290 new
employees learning about the Company and connecting with others, including leaders. The Company also launched a manager development program to help new
managers understand their roles and responsibilities as new leaders and continued its development program for leaders with an additional nine
10
topics of discussion and best practices sharing; approximately 50 people leaders engaged in the Company's “Leading H-D#1 Academy” and approximately 1,200 people
leaders followed the Company's talent development toolkit pathway as of December 31, 2021. Overall, the number of active users in the Company's online learning
platform increased 21%, to approximately 2,900 active users, in 2021.
•
In addition, the Company had four employees participate in a new leadership development program sponsored by the African American Chamber of Commerce
Wisconsin and 25 employees in total participated in two different cohorts of the YWCA Southeast Wisconsin’s Conversations on Race program, including employees
from outside Wisconsin.
Climate Change
As a producer of heavyweight gasoline-powered motorcycles, the Company recognizes the impact its products and their production have on the environment. The
Company continues to strive to reduce its environmental impact across all aspects of its business and has committed to achieving net zero carbon emissions by 2050. The
Company aims to have interim targets to get to net zero carbon emissions set by the end of 2022 that are based on the principles of the Science Based Targets initiative to
keep the earth’s temperature rise below 1.5°C and the benefits of high-quality carbon credits focused on nature and biodiversity conservation. The Company is focusing on
the following areas as it defines its path to achieving net zero carbon emissions: (1) improving fuel economy and reducing emissions for combustion products; (2) working
with its suppliers and through the upstream tiers to reduce the impacts of the entire supply chain; (3) using less energy and an increased mix of renewable energy in its
factories and offices (and encouraging efforts for energy producers to be carbon neutral); (4) advancing and leading the industry in electric motorcycles; and (5) defining its
approach to the use of carbon credits and offsets with a focus on supporting sustainable developments and resiliency. Regulatory developments, global climate changes and
consumer preferences will impact the Company’s interim targets.
In addition, climate change-related legislation and regulation could impact the Company and the actions it takes to respond to climate change concerns. The motorcycle
industry is already subject to regulations worldwide that govern product characteristics and that differ by region, country, state or province and locality. Regulations continue to
be proposed to address concerns regarding the environment, including global climate change and its impact. The precise implications of those actions, as well as future
efforts, are uncertain.
Internet Access
The Company’s website address is http://www.harley-davidson.com. The Company’s website address for investor relations is http://investor.harley-davidson.com/.
The Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports, are available on
its investor relations website free of charge as soon as reasonably practicable after it electronically files such material with, or furnishes such material to, the United States
Securities and Exchange Commission (SEC).
In addition, the Company makes available, through its investor relations website, the following corporate governance materials: (i) the Company’s Corporate Governance
Policy; (ii) Committee Charters approved by the Company’s Board of Directors for the Audit and Finance Committee, Human Resources Committee, Nominating and
Corporate Governance Committee and Brand and Sustainability Committee; (iii) the Company’s Financial Code of Ethics; (iv) the Company’s Code of Business Conduct (the
Code of Conduct); (v) the Conflict of Interest Process for Directors, Executive Officers and Other Employees (the Conflict Process); (vi) a list of the Company’s Board of
Directors; (vii) the Company’s Bylaws; (viii) the Company’s Environmental and Energy Policy; (ix) the Company’s Policy for Managing Disclosure of Material Information;
(x) the Company’s Supplier Code of Conduct; (xi) the Sustainability Strategy Report; (xii) the California Transparency in Supply Chain Act Disclosure; (xiii) the Statement on
Conflict Minerals; (xiv) the Political Engagement and Contributions 2017-2020; and (xv) the Company's Clawback Policy. The Company's Notice of Annual Meeting and Proxy
Statement for its 2022 annual meeting of shareholders, which will include information related to the compensation of the Company's named executive officers, will be made
available through its investor relations website.
The Company satisfies the disclosure requirements under the Code of Conduct, the Conflict Process and applicable New York Stock Exchange listing requirements
regarding waivers of the Code of Conduct or the Conflict Process by disclosing the information in the Company’s proxy statement for its annual meeting of shareholders or on
its investor relations website. The Company is not including the information contained on or available through any of its websites as a part of, or incorporating such
information by reference into, this Annual Report on Form 10-K.
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Item 1A. Risk Factors
An investment in Harley-Davidson, Inc. involves risks, including those discussed below. These risk factors should be considered carefully before deciding whether to
invest in the Company.
Operational Risks
•
The Company’s operations have been and may continue to be disrupted to varying degrees due to the COVID-19 pandemic. The spread of COVID-19 and
the subsequent actions taken to mitigate the spread impacted the Company's operations and ability to carry out its business as usual. The impact of COVID-19 and
associated variants, including changes in consumer and business behavior, pandemic fears, market downturns, and restrictions on business and individual activities,
has created significant volatility in the global economy and led to reduced economic activity. The spread of COVID-19 and associated variants (some of which may be
more transmissible, such as the Delta and Omicron variants) has also created a disruption in the manufacturing, delivery and overall supply chain of vehicle
manufacturers and suppliers, and has led to a global decrease in vehicle sales in markets around the world.
The COVID-19 pandemic has resulted in government authorities implementing numerous measures to try to contain the virus, such as travel bans and restrictions,
quarantines, stay-at-home or shelter-in-place orders, and business shutdowns. These measures may adversely impact: (i) the Company's employees and operations;
(ii) the operations of the Company's suppliers, vendors and business partners; (iii) the activities of the Company's retail customers; (iv) the Company's production
plans, sales and marketing activities; and (v) the Company's business and results of operations. In addition, the Company is not able to conduct various aspects of its
business on a remote basis. These measures by government authorities may remain in place, in whole or in part, for a significant period of time and they are likely to
continue to adversely affect the Company's sales and marketing activities, and its business, prospects, financial condition and operating results.
In addition, the COVID-19 pandemic has disrupted the Company’s supply chain, operations, and ability to carry out its business as usual, including through: (i) a rapid
increase in demand; (ii) supply shortages; (iii) significant global shipment delays, including longer shipping times and increased expedited freight costs; (iv) limiting
the ability of the Company’s distributors and dealers to operate; (v) delays to some customer purchase decisions; (vi) adversely impacting the ability of the
Company’s retail credit customers to meet their loan obligations on a timely basis and making collection efforts more difficult; (vii) disruption to global capital markets
impacting the Company’s access to capital, cost of capital, and overall liquidity levels; and (viii) the cancellation or adjustments to the scope of riding and similar
events that are important to the Company’s marketing efforts. While many of the actions implemented to mitigate the spread of COVID-19 have been rolled back in
certain markets, the continued spread of COVID-19, and the efforts to avoid that, could do the following, each of which could be material: (i) result in further
disruptions of the Company’s supply chain; (ii) again limit the ability of the Company’s distributors and dealers to operate, which could impact their ability to purchase
and sell the Company’s products and meet their loan obligations to the Company; (iii) continue to cause some retail customers to delay their purchase decisions,
which could cause a decrease in demand for the Company’s product; (iv) continue to adversely impact the ability of the Company’s retail credit customers to meet
their loan obligations on a timely basis and make collection efforts more difficult; (v) result in further disruption of global capital markets; and (vi) cause other
unpredictable events.
The extent to which the COVID-19 pandemic impacts the Company's business, prospects, financial condition and operating results will depend on future
developments, which are highly uncertain and cannot be predicted, including the duration and spread of the pandemic, its severity, the existence and severity of
COVID-19 variants, the actions to contain the virus or treat its impact (including the availability of vaccines and the speed and extent of vaccine distribution and
acceptance), how quickly and to what extent normal economic and operating activities can resume, and whether and to what extent COVID-19 or variants thereof,
including the Delta and Omicron variant which has become widespread in the U.S., re-emerge, spread and impact the Company and its suppliers after normal
activities resume. Even after the COVID-19 pandemic has subsided, the Company may continue to experience an adverse impact to its business as a result of the
pandemic’s global economic impact, including any recession that has occurred or may occur in the future.
•
The Company’s ability to remain competitive is dependent upon its capability to develop and successfully introduce new, innovative and compliant
products. The motorcycle market is highly competitive and continues to change in terms of styling preferences and advances in new technologies and, at the same
time, is subject to increasing regulations, including related to safety and emissions. Price, reliability, styling, quality, and product features are some of the factors that
impact competition in the motorcycle market. The Company must continue to
12
distinguish its products from its competitors’ products with unique styling and new technologies that consumers desire. Introducing new models may not lead to the
desired result of driving unit sales growth. As the Company incorporates new and different features and technology into its products, the Company must protect its
intellectual property from imitators and ensure its products do not infringe the intellectual property of other companies. In addition, these new products must comply
with applicable regulations worldwide and satisfy the potential demand for products that produce lower emissions and achieve better fuel economy. The Company
must make product advancements to respond to changing consumer preferences, market demands, and legal and regulatory requirements. The Company must also
be able to design and manufacture these products and deliver them to a global marketplace in an efficient and timely manner and at prices that are attractive to
customers. There can be no assurances that the Company will be successful in these endeavors or that existing and prospective customers will like or want the
Company’s new products.
•
•
•
Increased supply of and/or declining prices for used motorcycles and excess supply of new motorcycles may adversely impact retail sales of new
motorcycles by the Company’s dealers. The Company has observed that when the supply of used motorcycles increases or the prices for used Harley-Davidson
motorcycles decline, there can be reduced demand among retail purchasers for new Harley-Davidson motorcycles (at or near manufacturer’s suggested retail prices).
Further, the Company and its dealers can and do take actions that influence the markets for new and used Harley-Davidson motorcycles. For example, introduction of
new motorcycle models with significantly different functionality, technology or other customer satisfiers can result in increased supply of used motorcycles, which
could result in declining prices for used motorcycles and prior model-year new motorcycles. Also, while the Company is operating with a remodeled approach to
supply and inventory management, that approach may not be effective, or the Company’s competitors could choose to supply new motorcycles to the market in
excess of demand at reduced prices, which could also have the effect of reducing demand for new Harley-Davidson motorcycles (at or near manufacturer’s
suggested retail prices). Ultimately, reduced demand among retail purchasers for new Harley-Davidson motorcycles leads to reduced shipments by the Company.
The motorcycle industry has become increasingly competitive. Many of the Company’s competitors are more diversified than the Company, and they may
compete in all segments of the motorcycle market, other powersports markets and/or the automotive market. Also, the Company’s manufacturer’s suggested retail
price for its motorcycles is generally higher than its competitors, and as price becomes a more important factor for consumers in the markets in which the Company
competes, the Company may be at a competitive disadvantage. The Company also faces pricing pressure from international competitors who may have the
advantage of manufacturing and marketing products in their respective countries, allowing them to sell products at lower prices within their respective countries.
Furthermore, many competitors headquartered outside the U.S. experience a financial benefit from a strengthening in the U.S. dollar relative to their home currency
that can enable them to reduce prices to U.S. consumers. The Company is also subject to policies and actions of the U.S. Securities and Exchange Commission
(SEC) and New York Stock Exchange (NYSE). Many major competitors of the Company are not subject to the requirements of the SEC or the NYSE rules. As a
result, the Company may be required to disclose certain information that may put the Company at a competitive disadvantage to its principal competitors. In addition,
the Company’s financial services operations face competition from various banks, insurance companies and other financial institutions that may have access to
additional sources of capital at more competitive rates and terms, particularly for borrowers in higher credit tiers. The Company's responses to these competitive
pressures, or its failure to adequately address and respond to these competitive pressures, may have a material adverse effect on the Company’s business and
results of operations.
The Company must prevent and detect issues with its products, components purchased from suppliers and their manufacturing processes to reduce
recall campaigns, warranty costs, litigation, product liability claims, delays in new model launches and regulatory investigations. The Company must also
complete any recall campaigns within cost expectations. The Company must continually improve and adhere to product development and manufacturing
processes and ensure that its suppliers and their sub-tier suppliers adhere to product development and manufacturing processes, to ensure high quality products are
sold to retail customers. If product designs or manufacturing processes are defective, the Company could experience delays in new model launches, field actions
such as product programs and product recalls, inquiries or investigations from regulatory agencies, and warranty claims and product liability claims, which may
involve purported class actions. While the Company uses reasonable methods to estimate the cost of warranty, recall and product liabilities, and appropriately reflects
those in its financial statements, there is a risk the actual costs could exceed estimates and result in damages that are not covered by insurance. Further, selling
products with quality issues, the announcement of recalls and the filing of product liability claims (whether or not successful), may also adversely affect the
Company’s reputation and brand strength with a resulting adverse impact on sales of new products.
13
• A significant cybersecurity incident or data privacy breach may adversely affect the Company’s reputation, revenue and earnings. The Company and
certain of its third-party service providers and vendors receive, store and transmit digital personal information in connection with the Company’s human resources
operations, financial services operations, e-commerce, the Harley Owners Group, dealer management, mobile applications and other aspects of its business. The
Company’s information systems, and those of its third-party service providers and vendors, are vulnerable to continually evolving cybersecurity risks. Unauthorized
parties have attempted to, and may attempt in the future, to gain access to these systems or the information the Company and its third-party service providers and
vendors maintain and use through fraud or other means of deceiving the Company's employees and third-party service providers and vendors. Hardware, software or
applications the Company develops or obtains from third-parties may contain defects in design or manufacture or other problems that could unexpectedly
compromise information security and/or the Company’s operations. The methods used to obtain unauthorized access, disable or degrade service or sabotage
systems are constantly evolving and may be difficult to anticipate or detect. The Company has implemented and regularly reviews and updates processes and
procedures designed to protect against unauthorized access to or use of secured data and to prevent data loss. However, the ever-evolving threats mean the
Company and third-party service providers and vendors must continually evaluate and adapt systems and processes, and there is no guarantee that they will be
adequate to safeguard against all cybersecurity incidents or misuses of data. The Company and certain of the Company's third-party providers have experienced
information security attacks, but to date they have not materially compromised the Company’s computing environment or resulted in a material impact on the
Company’s business or operations or the release of confidential information about its employees, customers, dealers, suppliers or other third parties. Any future
significant compromise or breach of the Company’s data security, whether external or internal, or misuse of customer, employee, dealer, supplier or Company data
could result in disruption to the Company’s operations, significant costs, lost sales, lawsuits with third-parties, fines and penalties, government enforcement actions,
unauthorized release of confidential or otherwise protected information, corruption of data, negative impact on the value of investment in research, development and
engineering, remediation costs, and/or damage to the Company’s reputation. In addition, as the regulatory environment related to information security, data collection
and use, and privacy becomes increasingly rigorous with new and evolving requirements, compliance could also result in the Company being required to incur
additional costs.
•
•
The Company relies on third-party suppliers to obtain raw materials and provide component parts for use in the manufacture of its motorcycles. The
Company may experience supply problems relating to raw materials and components such as unfavorable pricing, poor quality, termination of supply of some of the
Company's components or untimely delivery. The prices for these raw materials and components may fluctuate depending on market conditions, which include
inflation, exchange rate fluctuations, commodity market volatility, tariffs, embargoes, sanctions, trade policies, and other trade restrictions. In certain circumstances,
the Company relies on a single supplier to provide the entire requirement of a specific part, and a change in this established supply relationship may cause disruption
in the Company’s production schedule. In addition, the price and availability of raw materials and component parts from suppliers can be adversely affected by factors
outside of the Company’s control such as the supply of a necessary raw material, capacity constraints, labor shortages or disputes, natural disasters or widespread
infectious disease like COVID-19. Further, the Company's suppliers may experience difficulty in funding their day-to-day cash flow needs because of tightening credit
caused by financial market disruption. In addition, adverse economic conditions and related pressure on select suppliers due to difficulties in the global manufacturing
arena could adversely affect their ability to supply the Company. Changes in laws and policies relating to trade and taxation may also adversely impact the
Company's foreign suppliers. These supplier risks may have a material adverse effect on the Company’s business and results of operations. Such disruptions have
resulted in and could further result in manufacturing inefficiencies due to the delay in delivering components for production or having to find alternative components
due to lack of availability, and could place the Company in an uncompetitive position resulting in a material adverse effect on its operations, financial condition and/or
cash flows.
The Company depends upon third parties to manufacture and to supply key semiconductor chip components necessary for its motorcycles. The
Company may be unable to find alternative sources in a timely manner and its business could continue to be adversely impacted if these manufacturers
continue to be unable to provide an adequate supply of semiconductor chips. Semiconductor chips are a vital input component to the electrical architecture of
the Company's motorcycles, controlling wide aspects of the motorcycles’ operations. Many of the key semiconductor chips used in the Company's motorcycles come
from single-source or limited-source suppliers, and therefore a disruption with any one manufacturer or supplier in the Company's supply chain would continue to
have an adverse effect on its ability to effectively produce and timely deliver its motorcycles. Due to the Company's reliance on these semiconductor chips, it is
subject to shortages and long lead times in their supply. While the Company has entered into a supply agreement to acquire semiconductor chips, the Company has
limited flexibility to
14
immediately change suppliers in the event of any disruption in the supply of those chips, which could then disrupt production of the Company's motorcycles. The
Company is in the process of identifying alternative manufacturers for semiconductor chips. The Company has in the past experienced, and may in the future
experience, semiconductor chip shortages, and the availability and cost of these components would be difficult to predict. For example, the manufacturers of the
Company's ABS chip and engine control module chip, are experiencing supply shortages, impacting their ability to supply the Company with required volumes, which
has impacted the Company's production capacity and could cause the Company to alter its production timelines for certain product lines. Additionally, the Company's
manufacturers may also experience temporary or permanent disruptions in their manufacturing operations due to equipment breakdowns, labor strikes or shortages,
natural disasters, component or material shortages, cost increases, acquisitions, insolvency, changes in legal or regulatory requirements, or other similar problems. In
particular, increased demand for semiconductor chips in 2020, due in part to the COVID-19 pandemic and increased demand for consumer electronics that use these
chips, has resulted in a severe global shortage of chips that is continuing. As a result, the Company's ability to source semiconductor chips used in its motorcycles
has been and will likely continue to be adversely affected. This shortage resulted in increased chip delivery lead times, delays in the production of the Company's
motorcycles, and increased costs to source available semiconductor chips. To the extent this semiconductor chip shortage continues, and the Company is unable to
mitigate the effects of this shortage, the Company's ability to deliver sufficient quantities of its motorcycles has been and may continue to be adversely affected. In
addition, the Company may be required to incur additional costs and expenses in managing the ongoing semiconductor chips shortage, including additional research
and development expenses and engineering design and development costs in the event that new suppliers must be onboarded on an expedited basis.
•
The Company primarily sells its products at wholesale and must rely to a large extent on a network of dealers and distributors to manage the retail
distribution of its products. The Company depends on the capability of its distributors and dealers to develop and implement effective retail sales plans to create
demand among retail purchasers for the motorcycles and related products and services that the dealers purchase from the Company. If the Company’s distributors
and dealers are not successful in these endeavors, or do not appropriately adapt to the evolving retail landscape and implement the Company's retail strategy,
including the creation of an innovative go-to-market model blending digital and physical retail formats to create an experience tailored to the local market, then the
Company will be unable to maintain or grow its revenues and meet its financial expectations. Further, distributors and dealers may experience difficulty in funding
their day-to-day cash flow needs and paying their obligations resulting from adverse business conditions, such as weakened retail sales and tightened credit. If
distributors and dealers are unsuccessful, they may exit or be forced to exit the business or, in some cases, the Company may seek to terminate relationships with
certain distributors and dealerships. As a result, the Company could face additional adverse consequences related to the termination of distributor and dealer
relationships. Additionally, liquidating a former distributor or dealer’s inventory of new and used motorcycles can add downward pressure on new and used
motorcycle prices. Further, the unplanned loss of any of the Company’s distributors or dealers may lead to inadequate market coverage for retail sales of new
motorcycles and for servicing previously sold motorcycles, create negative impressions of the Company with its retail customers, and adversely impact the
Company’s ability to collect wholesale receivables that are associated with that dealer.
• Weather may impact retail sales by the Company's dealers. The Company has observed that abnormally cold and/or wet conditions in a region, including impacts
from hurricanes or unusual storms, could have the effect of reducing demand or changing the timing for purchases of new and used Harley-Davidson motorcycles
and parts and accessories. Reduced demand for new Harley-Davidson motorcycles ultimately leads to reduced shipments by the Company.
•
The Company’s Motorcycles segment is dependent upon unionized labor. A substantial portion of the hourly production employees working in the Motorcycles
segment are represented by unions and covered by collective bargaining agreements. The Company is currently a party to three collective bargaining agreements
with local affiliates of the International Association of Machinists and Aerospace Workers and the United Steelworkers of America. Current collective bargaining
agreements with hourly employees in Wisconsin will expire in 2024, and the agreement with employees in Pennsylvania will expire in 2022. There is no certainty that
the Company will be successful in negotiating new agreements with these unions that extend beyond the current expiration dates or that these new agreements will
be on terms that will allow the Company to be competitive. The Company's decisions regarding opening, closing, expanding, contracting or restructuring its facilities
may require changes to existing or new bargaining agreements. Failure to renew agreements when they expire or to establish new collective bargaining agreements
on terms acceptable to the Company and the unions could result in the relocation of production facilities, work stoppages or other labor disruptions which may have a
material adverse effect on the Company’s business and results of operations.
15
•
•
The Company incurs substantial costs with respect to employee pension and healthcare benefits. The Company’s cash funding requirements and its
estimates of liabilities and expenses for pensions and healthcare benefits for both active and retired employees are based on several factors that are outside the
Company’s control. These factors include funding requirements of the Pension Protection Act of 2006, the rate used to discount the future estimated liabilities, the
rate of return on plan assets, current and projected healthcare costs, healthcare reform or legislation, retirement age and mortality. Changes in these factors can
impact the expense, liabilities and cash requirements associated with these benefits which could have a material adverse effect on future results of operations,
liquidity or shareholders’ equity. In addition, costs associated with these benefits put the Company under significant cost pressure as compared to its competitors that
may not bear the costs of similar benefit plans.
The Company relies on third-parties to perform certain operating and administrative functions for the Company. Similar to suppliers of raw materials and
components, the Company may experience problems with outsourced services, such as unfavorable pricing, untimely delivery of services, or poor quality. Also, these
suppliers may experience adverse economic conditions due to difficulties in the global economy that could lead to difficulties supporting the Company's operations,
such as inflation, turnover, and labor strikes or shortages. In light of the amount and types of functions that the Company has outsourced, these service provider risks
may have a material adverse effect on the Company's business and results of operations.
Strategic Risks
•
•
The Company may not be able to successfully execute its long-term business plans and strategies. There is no assurance that the Company will be able to
execute its business plans and strategies, including the Company’s strategic plan, The Hardwire. The Company’s ability to meet the strategic priorities in The
Hardwire depends upon, among other factors, the Company’s ability to: (i) realize expectations concerning market demand for electric, middleweight, and small-
displacement models; (ii) effectively and successfully create a new publicly traded company for its electric motorcycle division, LiveWire, under its definitive business
combination agreement with AEA-Bridges Impact Corp. (ABIC); (iii) realize the anticipated business benefits of LiveWire as a separate business; (iv) develop and
introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide
the desired financial returns, including successfully implementing and executing plans to strengthen and grow its leadership position in Grand American Touring,
larger Cruiser, and Trike, focusing on opportunities in profitable segments, and growing its complementary businesses, including Harley-Davidson Financial Services,
HD1 Marketplace, parts and accessories, and apparel and licensing; (v) successfully carry out its global manufacturing and assembly operations; (vi) effectively
implement changes relating to its dealers and distribution methods, which include the creation of an innovative go-to-market model blending digital and physical retail
formats to create an experience tailored to the local market; (vii) accurately analyze, predict and react to changing market conditions; (viii) perform in a manner that
enables the Company to benefit from market opportunities while competing against existing and new competitors; (ix) optimize long-term value for all stakeholders;
and (x) avoid adverse impacts to its operations and/or demand for its products that may result due to the ongoing COVID-19 pandemic.
The business separation of LiveWire could be disruptive to the Company’s business and operations, and there can be no guarantee that it will provide the
anticipated business benefits. On December 13, 2021, the Company announced that it had entered into a definitive business combination agreement under which
ABIC will combine with LiveWire to create a new publicly traded company. Like any business separation, the separation involves risks, including difficulties associated
with the separation of operations, services, and personnel; disruption in operations; the potential loss of key employees; and adverse effects on relationships with
business partners. The Company may experience operational and financial risks in connection with separating LiveWire if it is unable to: (i) successfully separate the
operations, as well as the accounting, financial controls, management information, technology, data, human resources and other administrative systems and
functions, (ii) successfully identify and realize potential opportunities and risks with separating LiveWire, and (iii) successfully manage carve-out related strain on
management, operations, and financial resources. The separation requires significant time and resources, and the Company may not manage these processes
successfully. The Company may make substantial investments of resources to support the separation, which could result in significant ongoing operating expenses
and may divert resources and management attention from other areas the business. If the Company fails to successfully separate the LiveWire business, it may not
realize the benefits expected from the separation. Additionally, the Company has incurred, and continues to incur, expenses in connection with the separation, and
the completion of the separation requires time and effort by the Company’s management team, which may divert management’s attention from other aspects of
business operations. Failure to successfully manage these risks may adversely affect the business and results of operations.
16
• The consummation of the LiveWire transaction is contingent upon certain factors outside the Company's control and the Company may not realize the
expected business benefits from LiveWire as a separate business of the Company. The Company will maintain a controlling equity ownership of LiveWire
as a separate business and significant ongoing commercial relationships with it. There are no assurances that LiveWire as a separate consolidated
business will be able to execute its business plans and strategies. The consummation of the LiveWire transaction is subject to certain conditions, some of which
are beyond the Company's control, that may prevent the transaction from being completed in the expected timeframe or at all. These conditions include the approval
of the ABIC shareholders, the amount of available cash (as defined in the business combination agreement) being no less than $270 million and the absence of a
LiveWire material adverse effect (as defined in the business combination agreement). The Company’s ability to realize the expected business benefits from LiveWire
as a separate business will be affected by, among other factors: (i) the status of LiveWire as a separate business as an early stage company with a history of losses
that is expected to incur significant expenses and continuing losses for several years until LiveWire begins significant deliveries of its electric vehicles, which may
occur later than expected or not at all; (ii) the ability of LiveWire as a separate business to achieve profitability, which is dependent on the successful development
and commercial introduction and acceptance of its electric vehicles, and its services, which may not occur; (iii) that LiveWire as a separate business will be a new
entrant into a new space and it may not be able to adequately control the costs of its operations; (iv) the rapidly growing electric vehicle sector and products and
services of LiveWire as a separate business are and will be subject to strong competition from a growing list of competitors; (v) the business and prospects of
LiveWire as a separate business are heavily dependent on its ability to develop, maintain and strengthen its brand, and it may lose the opportunity to build a critical
mass of customers; (vi) the ability of LiveWire as a separate business to execute on its plans to develop, produce, market and sell its electric vehicles; and (vii) the
willingness and ability of the retail partners of LiveWire as a separate business, largely drawn from the Company’s traditional motorcycle dealer network, to be able to
effectively establish or maintain relationships with customers for electric vehicles. The failure of LiveWire as a separate business to successfully manage these risks
may adversely affect the business and results of the Company’s operations.
•
•
•
International sales and operations subject the Company to risks that may have a material adverse effect on its business. While the Company has narrowed
its geographic reach on an international basis, international operations and sales remain an important part of the Company’s strategy. There is no assurance that the
Company will succeed with its new approach to international markets which includes focusing on high potential markets, and exiting or reducing its presence in
remaining markets. Further, international operations and sales are subject to various risks, including political and economic instability, local labor market conditions,
the imposition of foreign tariffs (including retaliatory tariffs in response to tariffs the U.S. imposes) and other trade barriers, the impact of foreign government laws and
regulations and U.S. laws and regulations that apply to international operations, the effects of income and withholding taxes, governmental expropriation and
differences in business practices. The Company may incur increased costs and experience delays or disruptions in product deliveries and payments in connection
with international operations and sales that could cause loss of revenues and earnings. Unfavorable changes in the political, regulatory and business climate could
have a material adverse effect on the Company’s net sales, financial condition, profitability and cash flows. International sales require modification of products to meet
local requirements or preferences, which may impact the Company's ability to achieve international sales growth. Business practices that may be accepted in other
countries can violate U.S. or other laws that apply to the Company. Violations of laws that apply to the Company's foreign operations, such as the U.S. Foreign
Corrupt Practices Act, could result in severe criminal or civil sanctions, could disrupt the Company's business and result in an adverse effect on the Company's
reputation, business and results of operations.
The Company’s success depends upon the continued strength of the Harley-Davidson brand. The Company believes that the Harley-Davidson brand has
significantly contributed to the success of its business and that maintaining and enhancing the brand is critical to expanding its customer base. Failure to protect the
brand from infringers or to grow the value of the Harley-Davidson brand may have a material adverse effect on the Company’s business and results of operations.
The Company's reputation may be adversely affected by inappropriate use of its marks or name, including potential negative publicity, loss of confidence, or other
damage to the Company's image due to licensed use.
The timing of a launch of a premium low displacement motorcycle for the China market is uncertain. The Company has identified China as a priority
geographic market, and its objectives include launching a premium low displacement motorcycle for the China market. In 2019, the Company announced a
collaboration with Zhejiang Qianjiang Motorcycle Co., Ltd. to support the launch of a smaller, more accessible Harley-Davidson motorcycle
17
planned for the China market. To date, the Company has not yet launched a premium low displacement motorcycle through this collaboration due to regulatory
requirements, among other factors. If this collaboration is not productive and/or the Company is not able to launch a premium low displacement motorcycle for the
China market, that would adversely affect its growth plans for China.
•
The timing and amount of the Company's share repurchase strategy is subject to a number of uncertainties. The Company's Board of Directors has
authorized the Company’s discretionary repurchase of outstanding common stock to be systematically completed in the open market or through privately negotiated
transactions. The amount and timing of share repurchases are based on a variety of factors that could cause the Company to limit, suspend, or delay future stock
repurchases. Such factors include, but are not limited to: (i) unfavorable market and economic conditions, (ii) the trading price of its common stock, (iii) the nature and
magnitude of other investment opportunities available to the Company from time to time, and (iv) the availability of cash. Delaying, limiting or suspending the
Company's stock repurchase program may negatively affect performance versus earnings per share targets, and ultimately its stock price.
Financial Risks
•
•
•
The financial services operations are exposed to credit risk on its retail and wholesale finance receivables. Credit risk is the risk of loss arising from a failure
by a customer, including the Company's dealers, to meet the terms of any contract with the Company’s financial services operations. Credit losses are influenced by
general business and economic conditions, including unemployment rates, bankruptcy filings and other factors that negatively affect household incomes, as well as
contract terms and customer credit profiles. Credit losses are also influenced by the markets for new and used motorcycles, and the Company and its dealers can
and do take actions that impact those markets. For example, the introduction of new models by the Company that represent significant upgrades on previous models
may result in increased supply or decreased demand in the market for used Harley-Davidson branded motorcycles, including those motorcycles that serve as
collateral or security for credit that Harley-Davidson Financial Services has extended. This in turn could adversely impact the prices at which repossessed
motorcycles may be sold, which may lead to increased credit losses for Harley-Davidson Financial Services. Negative changes in general business, economic or
market factors may have an additional adverse impact on the Company’s financial services credit losses and future earnings. The Company believes Harley-
Davidson Financial Services' retail credit losses may continue to increase over time due to changing consumer credit behavior, Harley-Davidson Financial Services'
efforts to increase prudently structured loan approvals to sub-prime borrowers, and new financing programs that may result in different loan performance than the
Company's existing programs.
The Company is exposed to market risk from changes in foreign currency exchange rates, commodity prices and interest rates. The Company sells its
products globally and in most markets outside the U.S. those sales are made in the foreign country’s local currency. As a result, a weakening in those foreign
currencies relative to the U.S. dollar can adversely affect the Company's revenue and margin, and cause volatility in its results of operations. Furthermore, many
competitors headquartered outside the U.S. experience a financial benefit from a strengthening in the U.S. dollar relative to their home currency that can enable them
to reduce prices to U.S. consumers. The Company is also subject to risks associated with changes in prices of commodities. Earnings from the Company’s financial
services business are affected by changes in interest rates. Although the Company uses derivative financial instruments to some extent attempt to manage a portion
of its exposure to foreign currency exchange rates, commodity prices, and interest rate risks, the Company does not attempt to manage its entire expected exposure,
and these derivative financial instruments generally do not extend beyond one year and may expose the Company to credit risk in the event of counterparty default to
the derivative financial instruments. There can be no assurance that in the future the Company will successfully manage these risks.
The financial services operations are highly dependent on accessing capital markets to fund operations at competitive interest rates, the Company’s
access to capital and its cost of capital are highly dependent upon its credit ratings, and any negative credit rating actions will adversely affect its
earnings and results of operations. Liquidity is essential to the Company’s financial services business. Disruptions in financial markets may cause lenders and
institutional investors to reduce or cease to loan money to borrowers, including financial institutions. The Company’s financial services operations may be negatively
affected by difficulty in raising capital in the long-term and short-term capital markets. These negative consequences may in turn adversely affect the Company’s
business and results of operations in various ways, including through higher costs of capital and reduced funds available through its financial services operations to
provide loans to dealers and their retail customers. Additionally, the ability of the Company and its financial services operations to access unsecured capital markets
is influenced by their short-term and long-term credit ratings. If the Company’s credit ratings are downgraded or its ratings outlook is
18
negatively changed, then the Company’s cost of borrowing could increase, which may result in reduced earnings and reduced interest margins, and the Company’s
access to capital may be disrupted or impaired.
Legal, Regulatory & Compliance Risks
• Changes in trade policies, including the imposition of tariffs, their enforcement and downstream consequences, may have a material adverse impact on
the Company's business, results of operations and outlook. Tariffs and/or other developments with respect to trade policies, trade agreements and government
regulations could have a material adverse impact on the Company's business, financial condition and results of operations. Without limitation, (i) tariffs currently in
place, (ii) the imposition by the U.S. government of new tariffs on imports to the U.S. and/or (iii) the imposition by foreign countries of tariffs on U.S. products could
materially increase: (a) the cost of Harley-Davidson products that the Company is offering for sale in relevant countries, (b) the cost of certain products that the
Company sources from foreign manufacturers and (c) the prices of certain raw materials that the Company utilizes. The Company may not be able to pass such
increased costs on to distributors, dealers or their customers, and the Company may not be able to secure sources of certain products and materials that are not
subject to tariffs on a timely basis. Such developments could have a material adverse impact on the Company's business, financial condition and results of
operations.
As an example, in 2018, the European Union (EU) placed an incremental tariff on motorcycles imported into the EU from the U.S. On October 30, 2021, the U.S.
agreed not to apply Section 232 duties and allow duty-free importation of steel and aluminum from the EU at a historical-based volume and the EU agreed to
suspend related tariffs on U.S. products, including the incremental tariff on motorcycles imported into the EU from the U.S. (Tariff Resolution). The Tariff Resolution
became effective on January 1, 2022 and will remain in effect until December 31, 2023. During such time, the U.S. and EU will monitor and review the operation of
the Tariff Resolution, seeking to conclude the negotiations on steel and aluminum tariffs by the end date of the Tariff Resolution. These negotiations are ongoing and
there are no assurances the U.S. and EU will reach a resolution that concludes the trade conflict on steel and aluminum tariffs beyond the expiration of the Tariff
Resolution on December 31, 2023. Increased tariffs on motorcycles imported into the EU from the U.S. may adversely impact the Company's sales and profitability.
In addition, the U.S. government imposed increased tariffs on imports from China (Section 301 tariffs), which has resulted in higher costs for components and
products sourced from China. The ongoing impact of these tariffs will depend on future trade discussions between the U.S. and China or the Company’s ability to
avoid or offset these costs should the tariffs remain in place.
•
The Company must comply with governmental laws and regulations that are subject to change and involve significant costs. The Company’s sales and
operations in areas outside the U.S. may be subject to foreign laws, regulations and the legal systems of foreign courts or tribunals. These laws and policies
governing operations of foreign-based companies may result in increased costs or restrictions on the ability of the Company to sell its products in certain countries.
U.S. laws and policies affecting foreign trade and taxation may also adversely affect the Company's international sales operations.
The Company’s U.S. sales and operations are subject to governmental policies and regulatory actions of agencies of the United States Government, including the
United States Environmental Protection Agency (EPA), SEC, National Highway Traffic Safety Administration, U.S. Department of Labor and Federal Trade
Commission. In addition, the Company’s sales and operations are also subject to laws and actions of state legislatures and other local regulators, including dealer
statutes and licensing laws. Changes in regulations, changes in interpretations of regulations by governmental agencies, or the imposition of additional regulations
may have a material adverse effect on the Company’s business and results of operations.
Tax – The Company is subject to income and non-income based taxes in the U.S. federal and state jurisdictions and in various foreign jurisdictions. Significant
judgment is required in determining the Company's worldwide income tax liabilities and other tax liabilities including the impact of the 2017 Tax Cuts and Jobs Act
(2017 Tax Act). The Company believes that it complies with applicable tax laws. If the governing tax authorities have a different interpretation of the applicable laws or
if there is a change in tax laws, the Company's financial condition and/or results of operations may be adversely affected. To the extent there are considerable
changes to tax laws, the Company may need to readjust its tax strategy, and may not be able to take full advantage of such changes.
Environmental – Many of the Company's products are subject to statutory and regulatory requirements governing emissions, noise and other matters, including
standards imposed by the EPA, state regulatory agencies, such as the California Air Resources Board and regulatory agencies in certain foreign countries where the
Company’s motorcycle products are sold. The Company is also subject to statutory and regulatory requirements governing emissions and
19
noise in the conduct of the Company’s manufacturing operations. Any significant change to the regulatory requirements governing emissions and noise may
substantially increase the cost of manufacturing the Company’s products. If the Company fails to meet existing or new requirements, then the Company may be
unable to produce and sell certain products or may be subject to fines or penalties.
Further, in response to concerns about global climate changes and related changes in consumer preferences, the Company is likely to face greater regulatory and
customer pressure to develop products that generate less emissions. This will require the Company to spend additional funds on research, product development and
implementation costs, and subject the Company to the risk that the Company’s competitors may respond to these pressures in a manner that gives them a
competitive advantage. Further, if the proposed separation of the business of LiveWire occurs, then in the near term, the LiveWire business will be focusing on
electric vehicles and the Company will not be focusing on electric vehicles beyond those offered by LiveWire. As a result, the separation of the LiveWire business will
adversely affect the Company's efforts to develop electric vehicles outside of the LiveWire business, at least in the near term, and that could have longer-term
negative impacts on the Company's ability to offer electric vehicles in response to pressure to develop products that generate less emissions.
Financial Services – The Company’s financial services operations are governed by a wide range of U.S. federal and state and foreign laws that regulate financial and
lending institutions, and financial services activities. In the U.S. for example, these laws include the federal Truth-in-Lending Act, Equal Credit Opportunity Act and
Fair Credit Reporting Act. The financial services operations originate the majority of its consumer loans through its subsidiary, Eaglemark Savings Bank, a Nevada
state thrift chartered as an Industrial Loan Company. U.S. federal and state bodies may in the future impose additional laws, regulation and supervision over the
financial services industry.
Violations of, or non-compliance with, relevant laws and regulations may limit the ability of Harley-Davidson Financial Services to collect all or part of the principal or
interest on applicable loans, may entitle the borrower to rescind the loan or obtain a refund of amounts previously paid, could subject Harley-Davidson Financial
Services to payment of damages, civil fines, or criminal penalties and administrative sanctions and could limit the number of loans eligible for Harley-Davidson
Financial Services securitizations programs. Such regulatory requirements and associated supervision also could limit the discretion of Harley-Davidson Financial
Services in operating its business, such as through the suspension or revocation of any charter, license or registration at issue, as well as the imposition of
administrative sanctions, including "cease and desist" orders. The Company cannot assure that the applicable laws or regulations will not be amended or construed
in ways that are adverse to Harley-Davidson Financial Services, that new laws and regulations will not be adopted in the future, or that laws and regulations will not
attempt to limit the interest rates or convenience fees charged by Harley-Davidson Financial Services, any of which may adversely affect the business of Harley-
Davidson Financial Services or its results of operations.
The Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) is a sweeping piece of legislation impacting financial services and the full effect
continues to evolve as regulations that are intended to implement the Dodd-Frank Act are adopted, and the text of the Dodd-Frank Act is analyzed by stakeholders
and the courts. The Dodd-Frank Act also created the Consumer Financial Protection Bureau (the Bureau). The Bureau has significant enforcement and rule-making
authority in the area of consumer financial products and services. The direction that the Bureau will take, the regulations it will adopt, and its interpretation of existing
laws and regulations are all elements that are not yet fully known and subject to change. Compliance may be costly and could affect operating results as the
implementation of new forms, processes, procedures and controls and infrastructure may be required. Compliance may create operational constraints and place
limits on pricing. Failure to comply, as well as changes to laws and regulations, or the imposition of additional laws and regulations, could affect Harley-Davidson
Financial Services’ earnings, limit its access to capital, limit the number of loans eligible for Harley-Davidson Financial Services securitization programs and have a
material adverse effect on Harley-Davidson Financial Services’ business and results of operations. The Bureau also has supervisory authority over certain non-bank
larger participants in the vehicle financing market, which includes a non-bank subsidiary of Harley-Davidson Financial Services, allowing the Bureau to conduct
comprehensive and rigorous on-site examinations that could result in enforcement actions, fines, changes to processes and procedures, product-related changes or
consumer refunds, or other actions.
•
The Company’s operations may be affected by greenhouse emissions and climate change and related regulations. Climate change is receiving increasing
attention worldwide. Many scientists, legislators and others attribute climate change to increased levels of greenhouse gases, including carbon dioxide, which has led
to significant legislative and regulatory efforts to limit greenhouse gas emissions. The U.S. Congress has previously considered and may in the future implement
restrictions on greenhouse gas emissions. In addition, several U.S. states, including states where the Company has manufacturing facilities, have previously
considered and may in the future implement greenhouse gas registration and reduction programs. Energy security and availability and its related costs affect all
aspects of the
20
Company’s manufacturing operations in the U.S., including the Company’s supply chain. The Company’s manufacturing facilities use energy, including electricity and
natural gas, and certain of the Company’s facilities emit amounts of greenhouse gas that may be affected by these legislative and regulatory efforts. Greenhouse gas
regulation could increase the price of the electricity the Company purchases, increase costs for use of natural gas, potentially restrict access to or the use of natural
gas, require the Company to purchase allowances to offset the Company’s own emissions or result in an overall increase in costs of raw materials, any one of which
could increase the Company’s costs, reduce competitiveness in a global economy or otherwise negatively affect the Company’s business, operations or financial
results. Many of the Company’s suppliers face similar circumstances. Physical risks to the Company’s business operations as identified by the Intergovernmental
Panel on Climate Change and other expert bodies include scenarios such as sea level rise, extreme weather conditions and resource shortages. Extreme weather
may disrupt the production and supply of component parts or other items such as natural gas, a fuel necessary for the manufacture of motorcycles and their
components. Supply disruptions would raise market rates and jeopardize the continuity of motorcycle production.
• Regulations related to materials that the Company purchases to use in its products could cause the Company to incur additional expenses and may have
other adverse consequences. Laws or regulations impacting the Company's supply chain, such as the UK Modern Slavery Act, could affect the sourcing and
availability of some of the raw materials that the Company uses in the manufacturing of its products. The Company's supply chain is complex, and if it is not able to
fully understand its supply chain, then the Company may face reputational challenges with customers, investors or others and other adverse consequences. For
example, many countries in which the Company distributes its products are introducing regulations that require knowledge and disclosure of virtually all materials and
chemicals in the Company’s products. Accordingly, the Company could incur significant costs related to the process of complying with these laws, including potential
difficulty or added costs in satisfying the disclosure requirements.
General Risks
• Changes in general economic and business conditions, tightening of credit and retail markets, political events or other factors may adversely impact
dealers’ retail sales. The motorcycle industry is impacted by general economic conditions over which motorcycle manufacturers have little control. These factors can
weaken the retail environment and lead to weaker demand for discretionary purchases such as motorcycles. Weakened economic conditions in certain business
sectors and geographic areas can also result in reduced demand for the Company's products. Tightening of credit can limit the availability of funds from financial
institutions and other lenders and sources of capital which could adversely affect the ability of retail consumers to obtain loans for the purchase of motorcycles from
lenders, including Harley-Davidson Financial Services. Should general economic conditions or motorcycle industry demand decline, the Company’s results of
operations and financial condition may be substantially adversely affected. The motorcycle industry can also be affected by political conditions and other factors over
which motorcycle manufacturers have little control.
•
The Company is and may in the future become subject to legal proceedings and commercial or contractual disputes. The uncertainty associated with
substantial unresolved claims and lawsuits may harm the Company’s business, financial condition, reputation and brand. The defense of the lawsuits may result in
the expenditures of significant financial resources and the diversion of management’s time and attention away from business operations. In addition, although the
Company is unable to determine the amount, if any, that it may be required to pay in connection with the resolution of the lawsuits by settlement or otherwise, any
such payment may have a material adverse effect on the Company’s business and results of operations. Refer to Note 16 of the Notes to Consolidated financial
statements for a discussion of certain legal proceedings in which the Company is involved.
The Company disclaims any obligation to update these risk factors or any other forward-looking statements. The Company assumes no obligation, and specifically
disclaims any such obligation, to update these risk factors or any other forward-looking statements to reflect actual results, changes in assumptions or other factors affecting
such forward-looking statements.
Item 1B. Unresolved Staff Comments
None.
21
Item 2. Properties
A summary of the principal operating properties of the Company as of December 31, 2021 is as follows:
Type of Facility
Location
Status
Motorcycle and Related Products:
Corporate office
Product development center
(a)
Manufacturing
Manufacturing
Manufacturing
Manufacturing
Manufacturing
(e)
(d)
(b)
(c)
Financial Services:
Corporate office
Wholesale and retail operations office
Retail operations office
(a) Motorcycle powertrain production
(b) Production and painting of motorcycle component parts
(c) Motorcycle parts fabrication, painting and assembly
(d) Motorcycle production for certain Asian and European markets
(e) Assembly of select models for the Brazilian market
Item 3. Legal Proceedings
Milwaukee, WI
Wauwatosa, WI
Menomonee Falls, WI
Tomahawk, WI
York, PA
Rayong, Thailand
Manaus, Brazil
Chicago, IL
Plano, TX
Reno, NV
Owned
Owned
Owned
Owned
Owned
Owned
Leased
Leased
Leased
Leased
Refer to Note 16 of the Notes to Consolidated financial statements for a discussion of certain legal proceedings in which the Company is involved.
Item 4. Mine Safety Disclosures
Not Applicable.
22
PART II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange under the trading symbol HOG. As of January 30, 2022, there were 65,375
shareholders of record of Harley-Davidson, Inc. common stock.
The Company’s share repurchases, which consisted of shares of common stock that employees surrendered to satisfy withholding taxes in connection with the vesting
of restricted stock units and performance shares were as follows during the quarter ended December 31, 2021:
2021 Fiscal Month
September 27 to October 31
November 1 to November 28
November 29 to December 31
Total Number of
Shares Purchased
Average Price
Paid per Share
— $
2,039 $
11 $
2,050 $
—
38
37
38
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number of
Shares that May Yet Be
Purchased Under the
Plans or Programs
—
2,039
11
2,050
18,246,721
18,246,721
18,246,721
In February 2018, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million shares of its common stock on a discretionary basis with
no dollar limit or expiration date. In February 2020, the Company's Board of Directors authorized the Company to repurchase up to 10.0 million additional shares of its
common stock on a discretionary basis with no dollar limit or expiration date. As of December 31, 2021, 18.2 million shares remained under these authorizations. The
Company repurchased no shares on a discretionary basis during the quarter ended December 31, 2021. The Company plans to execute discretionary share repurchases in
2022.
Under the share repurchase authorization, the Company’s common stock may be purchased through any one or more of a Rule 10b5-1 trading plan and discretionary
purchases on the open market, block trades, accelerated share repurchases or privately negotiated transactions. The number of shares repurchased, if any, and the timing of
repurchases will depend on a number of factors, including share price, trading volume and general market conditions, as well as on working capital requirements, general
business conditions and other factors. The repurchase authority has no expiration date but may be suspended, modified or discontinued at any time.
The Harley-Davidson, Inc. 2020 Incentive Stock Plan and predecessor stock plans permit participants to satisfy all or a portion of the statutory federal, state, and local
withholding tax obligations arising in connection with plan awards by electing to (a) have the Company withhold shares otherwise issuable under the award, (b) tender back
shares received in connection with such award or (c) deliver other previously owned shares, in each case having a value equal to the amount to be withheld. During the fourth
quarter of 2021, the Company acquired 2,050 shares of common stock that employees presented to the Company to satisfy withholding taxes in connection with the vesting
of restricted stock units and performance shares.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters within Part III of this Annual Report contains certain
information relating to the Company’s equity compensation plans.
The following information in this Item 5 is not deemed to be “soliciting material” or to be “filed” with the SEC or subject to Regulation 14A or 14C under the Securities
Exchange Act of 1934 or to the liabilities of Section 18 of the Securities Exchange Act of 1934, and will not be deemed to be incorporated by reference into any filing under
the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent the Company specifically incorporates it by reference into such a filing: the SEC
requires the Company to include a line graph presentation comparing cumulative five year common stock returns with a broad-based stock index and either a nationally
recognized industry index or an index of peer companies selected by the Company. The Company has chosen to use the Standard & Poor’s (S&P) MidCap 400 Index as the
broad-based index. The S&P MidCap 400 Index was chosen as the Company does not believe any other published industry or line-of-business index adequately represents
the current operations of the Company. The graph assumes a beginning investment of $100 on December 31, 2016 and that all dividends are reinvested.
23
Harley-Davidson, Inc.
S&P MidCap 400 Index
Item 6. [Reserved]
2016
2017
2018
2019
2020
2021
$
$
100 $
100 $
90 $
116 $
62 $
103 $
71 $
130 $
71 $
148 $
74
185
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Harley-Davidson, Inc. is the parent company of the group of companies referred to as Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Unless the context otherwise requires, all references to the "Company" include Harley-Davidson, Inc. and all its subsidiaries. The Company operates in two segments:
Motorcycles and Related Products (Motorcycles) and Financial Services.
The “% Change” figures included in the Results of Operations section were calculated using unrounded dollar amounts and may differ from calculations using the
rounded dollar amounts presented. Certain “% Change” deemed not meaningful (NM) have been excluded.
(1) Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of
the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” “may,” “will,” “estimates,” “targets,” “intend,” "is on-track," "forecasting," or
words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or
goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially,
unfavorably or favorably, from those anticipated as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or
elsewhere in this report, including in Item 1A. Risk Factors and under the Cautionary Statements section in this Item 7. Shareholders, potential investors, and other readers
are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-
looking statements included in the Overview and Guidance sections in this Item 7 are only made as of February 8, 2022 and the remaining forward-looking statements in this
report are only made as of the date of the filing of this report (February 25, 2022), and the Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
24
Overview
(1)
The Company’s net income for 2021 was $650.0 million, or $4.19 per diluted share, compared to $1.3 million, or $0.01 per diluted share, in 2020 driven by higher
operating income in both the Motorcycles and Financial Services segments.
Motorcycles segment operating income was $408.6 million in 2021 compared to an operating loss of $186.1 million in 2020 which was adversely impacted by the onset
of the COVID-19 pandemic. The improvement in operating results in 2021 was driven by a 29.8% increase in wholesale motorcycle shipments, favorable product mix, higher
pricing and lower restructuring expenses which more than offset higher supply chain and tariff costs incurred in 2021.
Operating income from the Financial Services segment in 2021 was up $219.0 million or 111.9% compared to 2020 driven by a decrease in the provision for credit
losses, lower interest expense and lower restructuring charges. The provision for credit losses declined primarily due to improved economic conditions and favorable retail
credit loss performance.
Worldwide dealer retail sales of the Company's new motorcycles grew 7.8% in 2021 compared to 2020 driven by strong growth in North America. During 2021, retail
sales increased 22.1% in North America compared to 2020, which was partially offset by declines in the Company's markets outside of North America. Refer to the
Motorcycles Retail Sales and Registration Data section for further discussion of retail sales results.
The Company is pleased with its 2021 performance, the first year of its five-year strategic plan, The Hardwire, especially in light of the challenges the Company faced in
2021 related to supply chain, European Union (EU) tariffs and managing through the continuing impacts of the COVID-19 pandemic.
Key Factors Impacting the Company
Supply Chain – During 2021, the Company experienced disruption and increased costs related to global supply chain challenges. As a result of these challenges, the
Company experienced cost increases for logistics, raw materials and purchased components, as well as supply constraints related to certain components including those
impacted by the current global semiconductor chip shortages. These challenges have also resulted in manufacturing disruption and higher manufacturing conversion costs. In
response to the supply chain challenges, the Company imposed pricing surcharges in the U.S. during the second half of 2021, worked to optimize production schedules to
prioritize more profitable models and markets and enacted tighter operating expense cost controls. The Company expects the supply chain challenges and higher costs will
continue in the first half of 2022, but anticipates a moderate improvement, compared to 2021, in the second half of the year across logistics and raw materials. The Company
expects semiconductor chip availability to continue to be challenged with some improvement in the second half of 2022 compared to 2021.
Additional European Union Tariffs – Beginning in 2019, the Company operated under Binding Origin Information (BOI) rulings that allowed it to supply its EU markets
with certain motorcycles produced at its Thailand manufacturing facility at tariff rates of 6%. In April 2021, the Company received notification from the Economic Ministry of
Belgium that, following a request from the EU, the Company would be subject to revocation of the BOI rulings, effective April 19, 2021. As a result of the revocation, all non-
electric motorcycles that Harley-Davidson imported into the EU, regardless of origin, were subject to a total tariff rate of 31% beginning on April 19, 2021 that was scheduled
to increase to 56% effective June 1, 2021. However, in May 2021, the EU made a decision to delay the increase initially scheduled for June 2021 to December 2021, while
tariff negotiations took place between the U.S. and the EU. On October 30, 2021, the U.S. and EU announced an agreement related to the Section 232 tariffs on steel and
aluminum that were implemented in 2018 by the U.S. and the subsequent rebalancing tariff measures taken by the EU. This agreement suspended the additional tariffs
initially imposed by the EU on the Company's motorcycles in 2018, reducing the total EU tariff rate on the Company’s motorcycles from 31% to 6%, effective January 1, 2022.
The EU tariff rate remained at 31% through the end of 2021 rather than increasing to 56% on December 1, 2021 as previously scheduled. The lower 6% tariff rate applies to
all motorcycles imported by the Company into the EU, regardless of origin, beginning in 2022. Under the agreement between the U.S. and the EU, the lower tariff rate will
remain in effect until December 31, 2023. During such time, the U.S. and EU will monitor and review the operation of the agreement, seeking to conclude the negotiations on
steel and aluminum tariffs by December 31, 2023. These negotiations are ongoing, and there are no assurances the U.S. and EU will reach a resolution that concludes the
trade conflict on steel and aluminum tariffs beyond December 31, 2023.
To date, the Company continues to pursue its appeals of the revocation of the BOIs and the denial of its application for temporary extended reliance on the 6% tariff rate
(for motorcycles produced in Thailand and ordered prior to April 19, 2021), although there is no assurance that these appeals will continue or be successful.
25
COVID-19 Pandemic – The Company continues to manage through the impacts of the COVID-19 pandemic and its associated variants by keeping safety and
community well-being a priority. The Company continues to proactively follow protocols to keep workers safe in its manufacturing facilities, and most non-production workers
continue to work remotely in light of the COVID-19 pandemic. The full impact of the COVID-19 pandemic on future results depends on future developments, such as the
ultimate duration and scope of the pandemic including associated variants, the success of vaccination programs, the consequences of vaccine requirements, and its impact
on the Company's customers, dealers, distributors, and suppliers. Future impacts and disruptions could have an adverse effect on production, supply chains, distribution, and
demand for the Company's products.
Restructuring Plan Costs and Savings – During 2020, the Company executed a set of actions, referred to as The Rewire. The actions included certain restructuring
(1)
activities including a workforce reduction, the termination of certain current and future products, facility changes, optimizing the Company's global dealer network, exiting
certain international markets, and discontinuing its sales and manufacturing operations in India. These actions included restructuring expenses related to employee
termination costs, contract termination costs and non-current asset adjustments. The workforce reduction resulted in the termination of approximately 570 employees. The
Company incurred $130.0 million and $3.4 million of restructuring expense in connection with these actions during 2020 and 2021, respectively. The Company expects
ongoing annual gross savings resulting from these restructuring activities of approximately $115 million. The Company began to realize the savings in the second half of 2020
with 2021 being the first year of full annualized savings. Refer to Note 3 of the Notes to Consolidated financial statements for additional information regarding the Company's
restructuring expenses.
LiveWire Transaction – On December 13, 2021, the Company and AEA-Bridges Impact Corp. (ABIC), a special purpose acquisition company (SPAC), announced that
(1)
they have entered into a definitive business combination agreement under which LiveWire, the Company's electric motorcycle division, will become a separate business of
the Company and ABIC will combine with LiveWire to create a new publicly traded company. LiveWire plans to redefine motorcycling as the industry-leading, all-electric
motorcycle company, with a focus on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the
technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. The parties expect that the transaction will be financed by ABIC’s
$400 million cash held in trust (assuming no redemptions by ABIC’s shareholders in the context of the transaction), a $100 million cash investment from the Company, and a
$100 million investment from an independent strategic investor, Kwang Yang Motor Co., Ltd. (KYMCO). In addition, to the extent any shares of the SPAC are redeemed, the
Company will invest an additional amount equal to the dollar value of such redemptions up to a maximum of $100 million.
The transaction, which has been approved by the boards of directors of both the Company and ABIC, is expected to close in the first half of 2022. The consummation of
the business combination is subject to the approval of ABIC’s shareholders as well as other conditions and regulatory approvals. Upon closing of the transaction, the
Company will retain a controlling financial interest in LiveWire. The expectation is that, upon closing of the transaction, the Company will retain an equity interest in the
separate public company of approximately 74%. As the controlling shareholder following the transaction, the Company will continue to consolidate LiveWire’s results, with
additional adjustments to recognize non-controlling shareholder interests.
Guidance
(1)
On February 8, 2022, the Company announced the following guidance for 2022:
The Company expects Motorcycles segment revenue growth, compared to 2021, between 5% and 10%. This revenue growth guidance incorporates the Company's
current information and expectations for the impact of supply chain challenges including semiconductor chip availability that the industry is facing. The Company expects
revenue to be positively impacted by global pricing actions as the Company works to offset cost headwinds across the supply chain. Furthermore, the Company expects
revenue growth from parts and accessories and apparel and licensing, as it executes The Hardwire strategy.
The Company expects Motorcycles segment operating margin as a percent of revenue of 11% to 12%. The Company believes the anticipated positive impact from
higher motorcycle volume, product mix and pricing, combined with growth in revenue from higher-margin parts and accessories and apparel, will more than offset the
expected cost inflation across the supply chain. Also, the removal of the additional EU tariffs is expected to contribute over a percentage point of margin growth. Finally, the
Company expects 2022 operating margin to be positively impacted by operating expense leverage, even as the Company increases investment in LiveWire.
The Company expects Financial Services operating income to decline 20% to 25% compared to 2021. This decline is largely a result of the favorable credit loss
allowance reductions and lower actual credit losses in 2021 that are not expected to repeat in 2022.
26
The Company expects capital investments between $190 and $220 million. The Company plans to continue to invest behind product development and capability
enhancement in support of The Hardwire strategy.
The Company's capital allocation priorities are to fund growth through The Hardwire initiatives, to pay dividends, and to execute discretionary share repurchases, which
the Company plans to do in 2022.
Results of Operations 2021 Compared to 2020
Consolidated Results
(in thousands, except earnings per share)
Operating income (loss) from Motorcycles and Related Products
Operating income from Financial Services
Operating income
Other income (expense), net
Investment income
Interest expense
Income (loss) before income taxes
Income tax provision (benefit)
Net income
Diluted earnings per share
2021
2020
Increase
(Decrease)
$
$
$
408,625 $
414,814
823,439
20,076
6,694
30,972
819,237
169,213
650,024 $
4.19 $
(186,122) $
195,801
9,679
(1,848)
7,560
31,121
(15,730)
(17,028)
1,298 $
0.01 $
594,747
219,013
813,760
21,924
(866)
(149)
834,967
186,241
648,726
4.18
The Company reported operating income of $823.4 million in 2021 compared to $9.7 million in 2020. The Motorcycles segment reported operating income of $408.6
million, an improvement from an operating loss of $186.1 million in 2020. Operating income from the Financial Services segment increased $219.0 million compared to 2020.
Refer to the Motorcycles and Related Products Segment and Financial Services Segment discussions for a more detailed analysis of the factors affecting operating results.
Other income (expense) in 2021 was impacted by higher non-operating income related to the Company's defined benefit plans. Investment income decreased in 2021
as compared to 2020 driven by lower income from investments in marketable securities.
The Company's effective income tax rate for 2021 was a 20.7% expense compared to a 108.3% benefit for 2020. The Company's 2021 effective tax rate was favorably
impacted by discrete income tax benefits recorded during the year. During 2020, the Company recorded a pre-tax loss resulting in an income tax benefit which was further
impacted by discrete income tax benefits recorded during 2020.
Diluted earnings per share was $4.19 in 2021 compared to $0.01 in 2020. Diluted weighted average shares outstanding increased from 153.9 million in 2020 to 155.0
million in 2021.
27
Motorcycle Retail Sales
(a)
Retail unit sales of new Harley-Davidson and LiveWire motorcycles were as follows:
Motorcycle Retail Sales and Registration Data
United States
Canada
North America
Europe/Middle East/Africa (EMEA)
Asia Pacific
Latin America
2021
2020
Increase
(Decrease)
% Change
126,276
8,137
134,413
31,101
25,090
3,652
194,256
103,650
6,477
110,127
36,906
27,220
5,995
180,248
22,626
1,660
24,286
(5,805)
(2,130)
(2,343)
14,008
21.8 %
25.6
22.1
(15.7)
(7.8)
(39.1)
7.8 %
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on
information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
Worldwide retail sales of new motorcycles were up 7.8% during 2021 compared to 2020 when retail sales were impacted by the onset of the COVID-19 pandemic. Retail
sales during 2021 also reflected strategic decisions made as part of The Rewire.
The increase in retail sales in 2021 was driven by the North American market which was positively impacted by increased demand for the Company's Grand American
Touring and large Cruiser motorcycles. Retail sales in 2021 also benefited from the Company's introduction of Pan America™, its new Adventure Touring motorcycles.
Retail sales outside of North America in 2021 were impacted by actions taken under The Rewire to streamline the product portfolio to reduce complexity and direct
resources towards the Company's core stronghold products. This includes the Company's decision to discontinue selling Street motorcycles and legacy Sportster motorcycles
in EMEA and certain countries within the Asia Pacific and Latin American markets. Latin America retail sales were also impacted during 2021 by the reduction of dealers and
pricing actions executed as part of The Rewire in 2020 to restore profitability in those markets. In addition, international retail sales were adversely impacted by longer
shipping times.
At the end of 2021, worldwide retail inventory was down approximately 23% compared to the end of 2020 and down a similar amount relative to the end of the third
quarter of 2021 primarily due to strong demand, in particular in the U.S. market. Overall, the Company continued to observe strong pricing for both new and used motorcycles
and improved dealer profitability.
The Company's U.S. market share of new 601+cc motorcycles for 2021 was 44.5%, up 2.4 percentage points compared to 2020 (Source: Motorcycle Industry Council).
The Company's U.S. market share increased on stronger retail sales performance relative to the industry, as well as stronger performance in the Company's Grand American
Touring and Cruiser segments.
The Company's European market share of new 601+cc motorcycles for 2021 was 5.9%, down 1.8 percentage points compared to 2020 reflecting the decline in retail
sales in Europe (Source: Management Services Helwig Schmitt GmbH).
28
Motorcycle Registration Data - 601+cc
(a)
Industry retail registration data for new motorcycles was as follows:
United States
Europe
(c)
(b)
2021
281,502
427,807
2020
241,790
411,991
Increase
39,712
15,816
% Change
16.4
3.8
%
%
(a) Data includes on-road models with internal combustion engines with displacements greater than 600cc's and electric motorcycles with kilowatt peak power equivalents greater than
600cc's (601+cc). On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles. Registration data for Harley-Davidson Street® 500 motorcycles is not
included in this table.
(b) United States industry data is derived from information provided by Motorcycle Industry Council. This third-party data is subject to revision and update.
(c)
Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom. Industry data
is derived from information provided by Management Services Helwig Schmitt GmbH. This third-party data is subject to revision and update.
Motorcycles and Related Products Segment
Motorcycle Unit Shipments
Wholesale motorcycle unit shipments were as follows:
Motorcycle Units:
United States
International
Motorcycle Units:
(a)
(b)
Grand American Touring
Cruiser
Adventure Touring
Sportster® / Street
2021
2020
Units
Mix %
Units
Mix %
Unit
Increase
(Decrease)
Unit
% Change
119,909
68,585
188,494
93,961
59,494
9,916
25,123
188,494
63.6 %
36.4 %
100.0 %
49.8 %
31.6 %
5.3 %
13.3 %
100.0 %
79,731
65,515
145,246
61,322
49,974
—
33,950
145,246
54.9 %
45.1 %
100.0 %
42.2 %
34.4 %
— %
23.4 %
100.0 %
40,178
3,070
43,248
32,639
9,520
9,916
(8,827)
43,248
50.4 %
4.7
29.8 %
53.2 %
19.0
100.0
(26.0)
29.8 %
(a)
(b)
Includes CVO and Trike
Includes Softail® and LiveWire
TM
TM
During 2021, motorcycle shipments were up 29.8% from 2020 when shipments were adversely impacted by the temporary suspension of the Company's global
manufacturing operations and the temporary closure of dealers in the first half of 2020 resulting from the COVID-19 pandemic. The mix of Grand American Touring and
Cruiser motorcycles shipped during 2021 increased as a percent of total shipments while the mix of Sportster/Street motorcycles decreased compared to 2020. In addition,
motorcycle unit shipments during 2021 include the Company's new Pan America™ models, its first Adventure Touring motorcycles, which were launched in 2021.
29
Segment Results
Condensed statements of operations for the Motorcycles segment were as follows (in thousands):
Revenue:
Motorcycles
Parts and accessories
Apparel
Licensing
Other
Cost of goods sold
Gross profit
Operating expenses:
Selling & administrative expense
Engineering expense
Restructuring expense
Operating income (loss)
Operating margin
2021
2020
Increase
(Decrease)
%
Change
$
$
3,477,395
741,797
228,106
37,790
55,152
4,540,240
3,243,287
1,296,953
717,053
168,534
2,741
888,328
408,625
$
$
2,350,407
659,634
186,068
29,750
38,195
3,264,054
2,435,745
828,309
697,483
197,838
119,110
1,014,431
(186,122)
$
$
1,126,988
82,163
42,038
8,040
16,957
1,276,186
807,542
468,644
19,570
(29,304)
(116,369)
(126,103)
594,747
9.0 %
(5.7)%
14.7 pts.
47.9 %
12.5
22.6
27.0
44.4
39.1
33.2
56.6
2.8
(14.8)
(97.7)
(12.4)%
NM
The estimated impacts of the significant factors affecting the comparability of revenue, cost of goods sold and gross profit from 2020 to 2021 were as follows (in
millions):
2020
Volume
Price, net of related costs
Foreign currency exchange rates and hedging
Shipment mix
Raw material prices
Manufacturing and other costs
2021
Revenue
Cost of Goods Sold
Gross Profit
$
$
3,264.1
852.9
63.2
56.6
303.4
—
—
1,276.1
4,540.2
$
$
2,435.7
575.5
(7.0)
22.8
106.9
72.2
37.2
807.6
3,243.3
$
$
828.4
277.4
70.2
33.8
196.5
(72.2)
(37.2)
468.5
1,296.9
The following factors affected the comparability of net revenue, cost of goods sold and gross profit from 2020 to 2021:
•
•
•
•
•
•
The increase in volume was due to higher wholesale motorcycle shipments and higher parts and accessories and apparel sales.
During 2021, revenue benefited from higher wholesale prices for motorcycles, including pricing surcharges that the Company imposed in the U.S. during the second half
of 2021, and lower sales incentives.
Revenue and gross profit were favorably impacted by stronger foreign currency exchange rates relative to the U.S. dollar, partially offset by unfavorable net foreign
currency losses associated with hedging and balance sheet remeasurements recorded in cost of goods sold.
Changes in the shipment mix between motorcycle families had a favorable impact on revenue and gross profit during 2021 as compared to 2020 due primarily to a
higher mix of Grand American Touring and Cruiser models.
Raw material cost increases were driven by higher prices primarily due to supply chain challenges.
Manufacturing and other cost increases were due to higher supply chain costs and increased tariff costs, partially offset by a lower fixed cost per unit resulting from
higher production volumes. The impact of additional EU tariffs was $55.5 million in 2021 compared to $18.3 million in 2020.
30
Operating expenses were lower in 2021 compared to 2020 due primarily to lower restructuring costs following the Company's 2020 restructuring actions. Selling,
administrative and engineering expenses benefited from cost savings resulting from the Company's 2020 restructuring actions; however, these benefits were offset by
increased spending on The Hardwire initiatives. In 2020, operating expenses also benefited from cost saving efforts undertaken to preserve cash at the onset of the COVID-
19 pandemic. Refer to Note 3 of the Notes to Consolidated financial statements for additional information regarding the Company's restructuring expenses.
Segment Results
Condensed statements of operations for the Financial Services segment were as follows (in thousands):
Financial Services Segment
Financial Services revenue:
Interest income
Other income
Financial Services expenses:
Interest expense
Provision for credit losses
Operating expenses
Restructuring expense
Operating income
2021
2020
(Decrease)
Increase
% Change
$
$
671,708
124,360
796,068
192,944
25,049
162,587
674
381,254
414,814
$
$
682,517
107,806
790,323
246,447
181,870
155,306
10,899
594,522
195,801
$
$
(10,809)
16,554
5,745
(53,503)
(156,821)
7,281
(10,225)
(213,268)
219,013
%
(1.6)
15.4
0.7
(21.7)
(86.2)
4.7
(93.8)
(35.9)
111.9
%
Interest income was lower in 2021 compared to 2020, primarily due to lower average outstanding finance receivables, partially offset by a higher average yield. Other
income increased due in part to higher insurance and licensing income. Interest expense decreased due to lower average outstanding debt and a lower cost of funds.
The provision for credit losses decreased $156.8 million compared to 2020 primarily due to improved economic conditions, favorable retail credit loss performance and
the Company’s outlook on future economic conditions. However, the pace of economic recovery remains uncertain as demonstrated by unemployment levels above those
experienced prior to the COVID-19 pandemic, muted consumer confidence, rising inflation, global supply chain disruptions, and continuing COVID-19 pandemic-related
challenges across the U.S., among other factors. As such, at the end of 2021, the Company's outlook on economic conditions and its probability weighting of its economic
forecast scenarios included continued slow economic improvement in its economic scenario weighting. The Company’s expectations surrounding its economic forecasts may
change in future periods as additional information becomes available.
Annual losses on the Company's retail motorcycle loans were 1.19% during 2021 compared to 1.38% in 2020. The favorable retail credit loss performance was due to
elevated used motorcycle values at auction in the U.S. and continued lower than normal delinquency levels driven by benefits provided to individuals under the U.S. federal
stimulus packages and COVID-19 pandemic retail payment extensions. Favorable used motorcycle values stemmed from an ongoing low number of motorcycles at auction.
The 30-day delinquency rate for retail motorcycle loans at December 31, 2021 increased to 3.33% from 3.18% at December 31, 2020. Although the 30-day delinquency rate
was elevated as compared to 2020, the 2021 delinquency rate remained below levels experienced prior to the COVID-19 pandemic. These continued low delinquency levels
were driven by benefits to individuals provided under U.S. federal stimulus packages as well as the effects of COVID-19 pandemic-related retail payment extensions. Starting
in the second quarter of 2020, the Company granted COVID-19 pandemic-related extensions to help customers get through financial difficulties associated with the
pandemic. During 2021, the volume of extensions declined from the levels experienced during 2020 as a result of the COVID-19 pandemic, but extensions did not return to
pre-COVID-19 pandemic levels until the end of the second quarter of 2021. Extensions specific to the COVID-19 pandemic were discontinued by the Company at the
beginning of the third quarter of 2021. The Company continues to grant standard payment extensions to customers in accordance with its policies. The Company expects the
delinquency rate to normalize over time as it moves further away from the influx of stimulus funding.
(1)
Operating expenses increased $7.3 million compared to 2020 due to higher employee-related costs and The Hardwire initiatives.
31
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
Balance, beginning of period
Cumulative effect of change in accounting
Provision for credit losses
Charge-offs, net of recoveries
(a)
Balance, end of period
$
$
2021
2020
390,936 $
—
25,049
(76,606)
339,379 $
198,581
100,604
181,870
(90,119)
390,936
(a) On January 1, 2020, the Company adopted ASU 2016-13 and increased the allowance for loan loss through retained earnings, net of income taxes, to establish an allowance that
represents expected lifetime credit losses on the finance receivable portfolios at date of adoption.
At December 31, 2021, the allowance for credit losses on finance receivables was $326.3 million for retail receivables and $13.1 million for wholesale receivables. At
December 31, 2020, the allowance for credit losses on finance receivables was $371.7 million for retail receivables and $19.2 million for wholesale receivables.
Refer to Note 7 of the Notes to Consolidated financial statements for further discussion regarding the Company’s allowance for credit losses on finance receivables.
Results of Operations 2020 Compared to 2019
Refer to Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of the Company's Annual Report on Form 10-K for the year
ended December 31, 2020 filed with the SEC on February 23, 2021 for a detailed discussion of the results of operations for 2020 compared to 2019 and liquidity and capital
resources for 2020 compared to 2019.
New Accounting Standards Issued But Not Yet Adopted
There are no new accounting standards issued but not yet adopted that are material to the Company.
Critical Accounting Estimates
Other Matters
The Company’s financial statements are based on the selection and application of significant accounting policies, which require management to make significant
estimates and assumptions. Management believes that the following are some of the more critical judgment areas in the application of accounting policies that currently affect
the Company’s financial condition and results of operations. Management has discussed the development and selection of these critical accounting estimates with the Audit
and Finance Committee of the Company's Board of Directors.
Allowance for Credit Losses on Retail Finance Receivables – On January 1, 2020, the Company adopted Accounting Standards Update (ASU) No. 2016-13, which
requires an entity to recognize expected lifetime losses on finance receivables upon origination. The allowance for credit losses on retail finance receivables as of December
31, 2021 and 2020 represents the Company’s estimate of lifetime losses for its retail finance receivables.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The Company performs a collective evaluation of the
adequacy of the retail allowance for credit losses. For periods after January 1, 2020, the Company utilizes a vintage-based loss forecast methodology that includes
decompositions for probability of default, exposure at default, attrition rate, and recovery balance rate. Reasonable and supportable economic forecasts for a two-year period
are incorporated into the methodology to reflect the estimated impact of changes in future economic conditions, such as unemployment rates, household obligations or other
relevant factors, over the two-year reasonable and supportable period. For periods beyond the Company’s reasonable and supportable forecasts, the Company reverts to its
average historical loss experience using a mean-reversion process over a three-year period. Adjustments to historical loss information are made for differences in current
loan-specific risk characteristics such as differences in underwriting standards, portfolio mix, or term as well as other relevant factors.
Refer to Note 7 of the Notes to Consolidated financial statements for further discussion regarding the Company’s allowance for credit losses on finance receivables.
Product Warranty and Recalls – Estimated warranty costs are recorded at the time of sale and are based on a combination of historical claim cost data and other known
factors that may affect future warranty claims. The estimated costs
32
associated with voluntary recalls are recorded when the liability is both probable and estimable. The accrued cost of a recall is based on an estimate of the cost to repair each
affected motorcycle and the number of motorcycles expected to be repaired based on historical data concerning the percentage of affected customers that take advantage of
recall offers. In the case of both warranty and recall costs, as actual experience becomes available it is used to update the accruals.
The factors affecting actual warranty and recall costs can be volatile. As a result, actual warranty claims experience and recall costs may differ from estimates, which
could lead to material changes in the Company’s accrued warranty and recall costs. The Company’s warranty and recall liabilities are discussed further in Note 14 of the
Notes to Consolidated financial statements.
Pensions and Other Postretirement Healthcare Benefits – The Company has a defined benefit pension plan and postretirement healthcare benefit plans, which cover
certain eligible employees and retirees of the Motorcycles segment. The Company also has unfunded supplemental employee retirement plan agreements (SERPA) with
certain employees.
U.S. Generally Accepted Accounting Principles (GAAP) requires that companies recognize in their consolidated balance sheets a liability for defined benefit pension and
postretirement plans that are underfunded or an asset for defined benefit pension and postretirement benefit plans that are overfunded.
Pension, SERPA and postretirement healthcare obligations and costs are calculated through actuarial valuations. The valuation of benefit obligations and net periodic
benefit costs relies on key assumptions including discount rates, mortality, long-term expected return on plan assets, future compensation and healthcare cost trend rates.
The Company determines its discount rate assumptions by referencing high-quality long-term bond rates that are matched to the duration of its benefit obligations.
Based on this analysis, the Company increased the weighted-average discount rate for pension and SERPA obligations from 2.62% as of December 31, 2020 to 2.89% as of
December 31, 2021. The Company increased the weighted-average discount rate for postretirement healthcare obligations from 2.11% as of December 31, 2020 to 2.72% as
of December 31, 2021. The Company determines its healthcare trend assumption for the postretirement healthcare obligation by considering factors such as estimated
healthcare inflation, the utilization of healthcare benefits and changes in the health of plan participants. Based on the Company’s assessment of this data as of December 31,
2021, the Company set its healthcare cost trend rate at 6.75% as of December 31, 2021. The Company expects the healthcare cost trend rate to reach its ultimate rate of
These assumption changes were reflected immediately in the benefit obligation and will be amortized into net periodic benefit costs over future periods.
5.00% by 2029.
(1)
Plan assets are measured at fair value and are subject to market volatility. In estimating the expected return on plan assets, the Company considers the historical returns
on plan assets, adjusted to reflect the current view of the long-term investment market.
Changes in the funded status of defined benefit pension and postretirement benefit plans resulting from the difference between assumptions and actual results are
initially recognized in other comprehensive income and amortized to expense over future periods. Sensitivity to changes in major assumptions used in the pension and
postretirement healthcare obligations and costs was as follows (in thousands):
2021 Net periodic benefit cost:
Pension and SERPA
Postretirement healthcare
2021 Benefit obligations:
Pension and SERPA
Postretirement healthcare
Amounts based
on current
assumptions
Impact of a 1%
decrease in the
discount rate
Impact of a 1%
increase in the
healthcare
cost trend rate
Impact of a 1%
decrease in the
expected return on assets
$
$
$
$
21,750 $
(3,593) $
2,174,595 $
286,301 $
32,688
(956) $
333,798
25,088 $
n/a $
304 $
n/a
7,341
21,116
2,092
n/a
n/a
The amounts based on current assumptions above exclude the impact of settlements and curtailments. This information should not be viewed as predictive of future
amounts. The calculations of pension, SERPA and postretirement healthcare obligations and costs are based on many factors in addition to those discussed here. This
information should be considered in combination with the information provided in Note 15 of the Notes to Consolidated financial statements.
33
Income Taxes – The Company accounts for income taxes in accordance with Accounting Standards Codification Topic 740, Income Taxes (Topic 740). Deferred tax
assets and liabilities are recognized for the future tax consequences attributable to differences between financial statement carrying amounts of existing assets and liabilities
and their respective tax bases and operating loss and other loss carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which those temporary differences are expected to be recovered or settled. The Company reviews its deferred income tax asset valuation
allowances on a quarterly basis or whenever events or changes in circumstances indicate that a review is required. In determining the requirement for a valuation allowance,
the historical and projected financial results of the legal entity or consolidated group recording the net deferred income tax asset is considered, along with any positive or
negative evidence including tax law changes. Since future financial results and tax law may differ from previous estimates, periodic adjustments to the Company’s valuation
allowances may be necessary.
The Company is subject to income taxes in the U.S. and numerous foreign jurisdictions. These tax laws and regulations are complex and significant judgment is required
in determining the Company’s worldwide provision for income taxes and recording the related deferred tax assets and liabilities.
In the ordinary course of the Company’s business, there are transactions and calculations where the ultimate tax determination is uncertain. Accruals for unrecognized
tax benefits are provided for in accordance with the requirements of Topic 740. An unrecognized tax benefit represents the difference between the recognition of benefits
related to items for income tax reporting purposes and financial reporting purposes. The unrecognized tax benefit is included within Other long-term liabilities on the
Consolidated balance sheets. The Company has a liability for interest and penalties on exposure items, if applicable, which is recorded as a component of the overall income
tax provision. The Company is regularly audited by tax authorities as a normal course of business. Although the outcome of tax audits is always uncertain, the Company
(1)
believes that it has appropriate support for the positions taken on its tax returns and that its annual tax provision includes amounts sufficient to pay any assessments .
Nonetheless, the amounts ultimately paid, if any, upon resolution of the issues raised by the taxing authorities may differ materially from the amounts accrued for each year.
Refer to Note 4 of the Notes to Consolidated financial statements for further discussion regarding the Company's income taxes.
Commitments and Contingencies
The Company is subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters. In determining costs to accrue related
to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. Any
amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each
matter. Refer to Note 16 of the Notes to Consolidated financial statements for a discussion of the Company's commitments and contingencies.
Liquidity and Capital Resources
Based on the Company's current outlook, for both the near and longer terms, it expects Motorcycles segment operations to continue to be funded primarily through cash
flows generated by operations and Financial Services segment operations to continue to be funded with unsecured debt, unsecured commercial paper, asset-backed
commercial paper conduit facilities, committed unsecured bank facilities, asset-backed securitizations and brokered certificates of deposit.
(1)
The Company's capital allocation priorities are to fund growth through The Hardwire initiatives, to pay dividends, and to execute discretionary share repurchases, which
the Company plans to do in 2022.
The Company’s strategy is to maintain a minimum of twelve months of its projected liquidity needs through a combination of cash and cash equivalents and availability
under its credit facilities. In response to liquidity concerns related to the COVID-19 pandemic, the Company increased its cash and cash equivalents during 2020 through
cash preservation efforts including the suspension of discretionary share repurchases and the issuance of debt. The Company's cash and cash equivalents remained higher
than pre-COVID-19 pandemic levels at the end of 2021, but during 2021, the Company began to gradually reduce its cash and cash equivalents from 2020 levels.
34
The Company’s cash and cash equivalents and availability under its credit and conduit facilities at December 31, 2021 were as follows (in thousands):
Cash and cash equivalents
Availability under credit and conduit facilities:
Credit facilities
Asset-backed U.S. commercial paper conduit facility
Asset-backed Canadian commercial paper conduit facility
(a)
(a)
$
$
1,874,745
663,714
627,411
13,381
3,179,251
(a)
Includes facilities expiring in the next 12 months which the Company expects to renew prior to expiration.
(1)
To access the debt capital markets, the Company relies on credit rating agencies to assign short-term and long-term credit ratings. Generally, lower credit ratings result
in higher borrowing costs and reduced access to debt capital markets. A credit rating agency may change or withdraw the Company’s ratings based on its assessment of the
Company’s current and future ability to meet interest and principal repayment obligations. The Company’s short-term debt ratings affect its ability to issue unsecured
commercial paper. The Company’s short- and long-term debt ratings as of December 31, 2021 were as follows:
Short-Term
P3
A3
F2
Moody’s
Standard & Poor’s
Fitch
Long-Term
Baa3
BBB-
BBB+
Outlook
Stable
Stable
Negative
The Company recognizes that it must continue to monitor and adjust its business to changes in the lending environment. The Company intends to continue with a
The
diversified funding profile through a combination of short-term and long-term funding vehicles and to pursue a variety of sources to obtain cost-effective funding.
Financial Services operations could be negatively affected by higher costs of funding and increased difficulty of raising, or potential unsuccessful efforts to raise, funding in
the short-term and long-term capital markets.
ways, including through higher costs of capital, reduced funds available through its Financial Services operations to provide loans to dealers and their retail customers, and
dilution to existing shareholders through the use of alternative sources of capital.
These negative consequences could in turn adversely affect the Company’s business and results of operations in various
(1)
(1)
Cash Flow Activity
Cash flow activities for the years ended December 31, were as follows (in thousands):
Net cash provided by operating activities
Net cash used by investing activities
Net cash (used) provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted cash
Net (decrease) increase in cash, cash equivalents and restricted cash
Operating Activities
2021
2020
$
$
975,701 $
(459,447)
(1,884,931)
(15,272)
(1,383,949) $
1,177,890
(66,783)
1,373,983
18,712
2,503,802
The decrease in operating cash flow in 2021 compared to 2020 was primarily due to an increase in wholesale financing activity driven by higher loan originations. The
Company’s sales of motorcycles and related products to dealers in the U.S. and Canada are financed through Harley-Davidson Financial Services and become finance
receivables upon the sale to the dealer and become operating cash flows when the dealer repays the wholesale finance receivable. As a result, the timing of the Company's
operating cash flow is impacted by the amount and duration of the wholesale financing that dealers elect to utilize.
The Company's operating cash flows were also lower than in 2020 due to changes in working capital primarily related to inventory and accounts receivable. The
Company's accounts receivable balances, which relate primarily to sales outside of North America, declined during 2020 on lower sales which were impacted by the COVID-
19 pandemic. Conversely, as shipment volumes recovered in 2021, trade accounts receivable increased. The Company also experienced an increase in inventory during
2021 due primarily to a higher level of upcoming model year motorcycles in inventory, compared to 2020. The Company's inventory levels at year end are impacted by the
model year change over which results in the production of
35
the next model year's motorcycles at the end of the calendar year. These motorcycles are held in inventory until the new model year motorcycles are launched and shipped to
dealers in January. In addition, supply chain disruptions also contributed to higher inventory levels at the end of 2021.
The Company continues to expect that it will generate sufficient cash inflows from operations to fund its ongoing operating cash requirements including those related to
existing contractual commitments. The Company's purchase orders for inventory used in manufacturing generally do not become firm commitments until 90 days prior to
expected delivery. The Company's material contractual operating cash commitments at December 31, 2021 relate to leases, retirement plan obligations and income taxes.
The Company's long-term lease obligations and future payments are discussed further in Note 10 of the Notes to Consolidated financial statements. The Company’s
expected future contributions and benefit payments related to its defined benefit retirement plans are discussed further in Note 15 of the Notes to Consolidated financial
statements. As described in Note 4 of the Notes to Consolidated financial statements, the Company has a liability for unrecognized tax benefits of $44.9 million and related
accrued interest and penalties of $22.9 million as of December 31, 2021. The Company cannot reasonably estimate the period of cash settlement for either the liability for
unrecognized tax benefits or accrued interest and penalties.
Investing Activities
The Company’s most significant investing activities consist of capital expenditures and retail finance receivable originations and collections. Capital expenditures were
$120.2 million and $131.1 million during 2021 and 2020, respectively. The Company's 2022 plan includes estimated capital investments between $190 to $220 million, all of
which the Company expects to fund with net cash flow generated by operations.
(1)
Net cash outflows for finance receivables in 2021, which consisted primarily of retail finance receivables, were $384.2 million higher than in 2020 primarily due to higher
retail finance receivable originations during 2021. The Company funds its finance receivables net lending activity through the issuance of debt and brokered certificates of
deposit, discussed in the Financing Activities section.
Financing Activities
The Company’s financing activities consist primarily of dividend payments, share repurchases and debt activities.
The Company paid dividends of $0.60 per share totaling $92.4 million during 2021 and $0.44 per share totaling $68.1 million during 2020.
There were no discretionary share repurchases in 2021 or 2020. Share repurchases of common stock that employees surrendered to satisfy withholding taxes in
connection with the vesting of restricted stock units and performance shares were $11.6 million or 0.3 million shares and $8.0 million or 0.3 million shares during the years
ended December 31, 2021 and 2020, respectively. As of December 31, 2021, there were 18.2 million shares remaining on a board-approved share repurchase authorization.
36
Financing cash flows related to debt and brokered certificates of deposit activities resulted in net cash (outflows)/inflows of $(1.78) billion and $1.45 billion in 2021 and
2020, respectively. During 2021, debt levels declined in connection with the reduction in cash and cash equivalents as the Company normalized cash balances from the
higher levels held at the end of 2020, as discussed earlier in Liquidity and Capital Resources. The Company’s total outstanding debt and liability for brokered certificates of
deposit consisted of the following as of December 31, (in thousands):
Outstanding debt:
Unsecured commercial paper
Asset-backed Canadian commercial paper conduit facility
Asset-backed U.S. commercial paper conduit facilities
Asset-backed securitization debt, net
Medium-term notes, net
Senior notes, net
Deposits, net
2021
2020
751,286 $
85,054
272,589
1,627,142
3,408,660
744,668
6,889,399 $
1,014,274
116,678
402,205
1,791,956
4,917,714
743,977
8,986,804
290,326 $
79,965
$
$
$
Refer to Note 11 of the Notes to Consolidated financial statements for a summary of future principal payments on the Company's debt obligations. Refer to Note 6 of the
Notes to Consolidated financial statements for a summary of future maturities on the Company's certificates of deposit.
Deposits – During 2020, Harley-Davidson Financial Services began offering brokered certificates of deposit to customers indirectly through contractual arrangements
with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $290.3 million and $80.0 million, net of fees, of interest-bearing
brokered certificates of deposit outstanding as of December 31, 2021 and 2020, respectively. The deposits are classified as short- and long-term liabilities based upon the
term of each brokered certificate of deposit issued. Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding brokered
certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
Credit Facilities – In April 2020, the Company entered into a $707.5 million five-year credit facility to replace the $765.0 million five-year credit facility that was due to
mature in April 2021. The new five-year credit facility matures in April 2025. The Company also amended its $780.0 million five-year credit facility in April 2020 to $707.5
million with no change to the maturity date of April 2023. Additionally, the Company had a $350.0 million 364-day credit facility that matured in May 2021. The five-year credit
facilities (together, the Global Credit Facilities) bear interest at variable rates, which may be adjusted upward or downward depending on certain criteria, such as credit
ratings. The Global Credit Facilities also require the Company to pay a fee based on the average daily unused portion of the aggregate commitments. The Global Credit
Facilities are committed facilities primarily used to support the Company's unsecured commercial paper program.
Unsecured Commercial Paper – Subject to limitations, the Company could issue unsecured commercial paper of up to $1.42 billion as of December 31, 2021 supported
by the Global Credit Facilities, as discussed above. Outstanding unsecured commercial paper may not exceed the unused portion of the Global Credit Facilities. Maturities
may range up to 365 days from the issuance date. The Company intends to repay unsecured commercial paper as it matures with additional unsecured commercial paper or
through other means, such as borrowing under the Global Credit Facilities, borrowing under its asset-backed U.S. commercial paper conduit facility or through the use of
operating cash flow and cash on hand.(1)
37
Medium-Term Notes – The Company had the following unsecured medium-term notes issued and outstanding at December 31, 2021 (in thousands):
Principal Amount
$550,000
$400,000
$350,000
$737,302
$680,586
$700,000
(a)
(b)
Rate
4.05%
2.55%
3.35%
4.94%
3.14%
3.35%
Issue Date
February 2019
June 2017
February 2018
May 2020
November 2019
June 2020
Maturity Date
February 2022
June 2022
February 2023
May 2023
November 2024
June 2025
(a)
Euro denominated €650.0 million par value remeasured to U.S. dollar at December 31, 2021
(b) Euro denominated €600.0 million par value remeasured to U.S. dollar at December 31, 2021
The U.S. dollar-denominated medium-term notes provide for semi-annual interest payments and the foreign currency-denominated medium-term notes provide for
annual interest payments. Principal on the medium-term notes is due at maturity. Unamortized discounts and debt issuance costs on the medium-term notes reduced the
outstanding balance by $9.2 million and $15.4 million at December 31, 2021 and 2020, respectively.
Senior Notes – In July 2015, the Company issued $750.0 million of unsecured senior notes in an underwritten offering. The senior notes provide for semi-annual interest
payments and principal due at maturity. $450.0 million of the senior notes mature in July 2025 and have an interest rate of 3.50%, and $300.0 million of the senior notes
mature in July 2045 and have an interest rate of 4.625%. The Company used the proceeds from the debt to repurchase shares of its common stock in 2015.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility – In June 2021, the Company renewed and amended its facility agreement (Canadian
Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the agreement, the Canadian Conduit is contractually committed, at the
Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$125.0 million. Prior to the renewal and amendment, the
Canadian Conduit was contractually committed, at the Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$220.0
million. The transferred assets are restricted as collateral for the payment of the associated debt. The terms for this debt provide for interest on the outstanding principal
based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the
unused portion of the total aggregate commitment of C$125.0 million. There is no amortization schedule; however, the debt is reduced monthly as available collections on the
related finance receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly
through available collections. The expected remaining term of the related receivables is approximately 4 years. Unless earlier terminated or extended by mutual agreement
between the Company and the lenders, as of December 31, 2021, the Canadian Conduit has an expiration date of June 27, 2022.
In 2021, the Company transferred $32.8 million of Canadian retail motorcycle finance receivables to the Canadian Conduit for proceeds of $27.4 million. In 2020, the
Company transferred $77.9 million of Canadian retail motorcycle finance receivables to the Canadian Conduit for proceeds of $61.6 million.
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE – Until November 25, 2020, the Company had two separate agreements with third-party
banks and their asset-backed U.S. commercial paper conduits, a $300.0 million revolving facility agreement and a $600.0 million revolving facility agreement (together, the
Former U.S. Conduit Facilities). On November 25, 2020, the Company amended each revolving facility agreement by consolidating the two agreements into one
$900.0 million revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving
facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-
backed U.S. commercial paper conduits. In addition to the $900.0 million aggregate commitment, the agreement allows for additional borrowings, at the lender’s discretion, of
up to $300.0 million. On November 19, 2021, the Company renewed the U.S. Conduit Facility. Availability under the U.S. Conduit Facility is based on, among other things, the
amount of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
In 2021, the Company transferred $83.5 million of U.S. retail motorcycle finance receivables to an SPE which, in turn, issued $71.5 million of debt under the U.S.
Conduit Facility. In 2020, the Company transferred $195.3 million of U.S. retail motorcycle finance receivables to an SPE which, in turn, issued $163.6 million of debt under
the Former U.S. Conduit Facilities.
The terms for this debt provide for interest on the outstanding principal based on prevailing commercial paper rates if funded by a conduit lender through the issuance of
commercial paper. If not funded by a conduit lender through the issuance
38
of commercial paper, the terms of the interest are based on LIBOR, with provisions for a transition to other benchmark rates, generally aligning to recommendations published
by the Alternative Reference Rates Committee convened by the Federal Reserve Board and Federal Reserve Bank of New York. In each of these cases, a program fee is
assessed based on the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total
aggregate commitment. When calculating the unused fee, the aggregate commitment does not include any unused portion of the $300.0 million additional borrowings
allowed. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding
principal. Upon expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining
term of the related receivables held by the SPE is approximately 5 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of
December 31, 2021, the U.S. Conduit Facility has an expiration date of November 18, 2022.
Asset-Backed Securitization VIEs – For all of its asset-backed securitization transactions, the Company transfers U.S. retail motorcycle finance receivables to separate
VIEs, which in turn issue secured notes with various maturities and interest rates to investors. All of the notes held by the VIEs are secured by future collections of the
purchased U.S. retail motorcycle finance receivables. The U.S. retail motorcycle finance receivables included in the asset-backed securitization transactions are not available
to pay other obligations or claims of the Company's creditors until the associated debt and other obligations are satisfied. Restricted cash balances held by the VIEs are used
only to support the asset-backed securitizations.
The accounting treatment for asset-backed securitizations depends on the terms of the related transaction and the Company’s continuing involvement with the VIE. The
Company's current outstanding asset-backed securitizations do not meet the criteria to be accounted for as a sale because, in addition to retaining servicing rights, the
Company retains a financial interest in the VIE in the form of a debt security. These transactions are treated as secured borrowings, and as such, the retail motorcycle finance
receivables remain on the balance sheet with a corresponding obligation reflected as debt. There is no amortization schedule for the secured notes; however, the debt is
reduced monthly as available collections on the related retail motorcycle finance receivables are applied to outstanding principal. The secured notes currently have various
contractual maturities ranging from 2024 to 2029.
In 2021, the Company transferred $1.30 billion of U.S. retail motorcycle finance receivables to two separate SPEs which, in turn, issued $1.18 billion, or $1.17 billion net
of discounts and issuance costs, of secured notes through two separate on-balance sheet asset-backed securitization transactions. In 2020, the Company transferred $2.42
billion of U.S. retail motorcycle finance receivables to four separate SPEs which, in turn, issued $2.08 billion, or $2.06 billion net of discounts and issuance costs, of secured
notes through four separate on-balance-sheet asset-backed securitization transactions.
Support Agreement – The Company has a support agreement with Harley-Davidson Financial Services whereby, if required, the Company agrees to provide Harley-
Davidson Financial Services with financial support to maintain Harley-Davidson Financial Services’ fixed-charge coverage at 1.25 and minimum net worth of $40.0 million.
Support may be provided at the Company’s option as capital contributions or loans. No amount has ever been provided to Harley-Davidson Financial Services under the
support agreement.
Operating and Financial Covenants – Harley-Davidson Financial Services and the Company are subject to various operating and financial covenants related to the credit
facilities and various operating covenants under the medium-term and senior notes and the U.S. and Canadian asset-backed commercial paper conduit facilities. The more
significant covenants are described below.
The operating covenants limit the Company’s and Harley-Davidson Financial Services’ ability to:
•
•
•
Assume or incur certain liens;
Participate in certain mergers or consolidations; and
Purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the ratio of Harley-Davidson Financial Services’ consolidated debt, excluding secured debt, to
Harley-Davidson Financial Services’ consolidated allowance for credit losses on finance receivables plus Harley-Davidson Financial Services' consolidated shareholders'
equity, excluding accumulated other comprehensive loss (AOCL), cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's
consolidated debt to the Company's consolidated debt and consolidated shareholders’ equity (where the Company's consolidated debt in each case excludes that of Harley-
Davidson Financial Services and its subsidiaries, and the Company's consolidated shareholders’ equity excludes AOCL) cannot exceed 0.7 to 1.0 as of the end of any fiscal
quarter. No
39
financial covenants are required under the medium-term or senior notes or the U.S. or Canadian asset-backed commercial paper conduit facilities.
At December 31, 2021 and 2020, Harley-Davidson Financial Services and the Company remained in compliance with all of the then existing covenants.
Cautionary Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of
the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” “may,” “will,” “estimates,” “targets,” “intend,” "is on-track," "forecasting," or
words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or
goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially,
unfavorably or favorably, from those anticipated as of the date of this report. Certain of such risks and uncertainties are described below. Shareholders, potential investors,
and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements included in this report are only made as of the date of this report, and the Company disclaims any obligation to publicly update
such forward-looking statements to reflect subsequent events or circumstances.
Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among
others, the following: (i) the COVID-19 pandemic, including the length and severity of the pandemic across the globe and the pace of recovery following the pandemic and (ii)
the Company's ability to: (a) execute its business plans and strategies, including The Hardwire and the evolution of LiveWire as a standalone brand, including the proposed
separation of LiveWire into a separate business of the Company through the combination of LiveWire with ABIC, which includes the risks noted below; (b) manage supply
chain and logistic issues, including quality issues, availability of semiconductor chip components and the ability to find alternative sources of those components in a timely
manner, unexpected interruptions or price increases caused by supplier volatility, raw material shortages or natural disasters, and longer shipping times and increased
logistics costs, including successfully implementing pricing surcharges; (c) realize the expected business benefits from the combination of LiveWire with ABIC, which may be
affected by, among other things: (I) the ability of LiveWire to: (1) execute its plans to develop, produce, market, and sell its electric vehicles; (2) achieve profitability, which is
dependent on the successful development and commercial introduction and acceptance of its electric vehicles, and its services, which may not occur; (3) adequately control
the costs of its operations as a new entrant into a new space; (4) develop, maintain, and strengthen its brand; (5) effectively establish and maintain cooperation from its retail
partners, largely drawn from the Company's traditional motorcycle dealer network, to be able to effectively establish or maintain relationships with customers for electric
vehicles; (II) competition; and (III) other risks and uncertainties indicated from time to time in the final prospectus of ABIC, including under "Risk Factors" therein, and other
documents filed or to be filed with the SEC by the Company, LW EV Holdings, Inc. (HoldCo) or ABIC; (d) accurately analyze, predict and react to changing market conditions
and successfully adjust to shifting global consumer needs and interests; (e) successfully access the capital and/or credit markets on terms that are acceptable to the
Company and within its expectations; (f) successfully carry out its global manufacturing and assembly operations; (g) develop and introduce products, services and
experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns, including
successfully implementing and executing plans to strengthen and grow its leadership position in Grand American Touring, large Cruiser and Trike, and grow its
complementary businesses; (h) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (i)
successfully appeal: (i) the revocation of the Binding Origin Information (BOI) decisions that allowed the Company to supply its European Union (EU) market with certain of its
motorcycles produced at its Thailand operations at a reduced tariff rate and (ii) the denial of the Company's application for temporary relief from the effect of the revocation of
the BOI decisions; (j) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products internationally, and the cost of
raw materials and components, including the temporary lifting of the Section 232 steel and aluminum tariffs and incremental tariffs on motorcycles imported into the EU from
the U.S., between the U.S. and EU, which expires on December 31, 2023; (k) prevent, detect, and remediate any issues with its motorcycles or any issues associated with
the manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse
effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (l) manage the impact that prices for and supply
of used motorcycles may have on its business, including on retail sales of new motorcycles; (m) successfully manage and reduce costs throughout the business; (n) manage
through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing political environment; (o) continue to
develop the capabilities of its distributors and dealers,
40
effectively implement changes relating to its dealers and distribution methods and manage the risks that its dealers may have difficulty obtaining capital and managing
through changing economic conditions and consumer demand; (p) continue to develop and maintain a productive relationship with Zhejiang Qianjiang Motorcycle Co., Ltd.
and launch related products in a timely manner; (q) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name in
India; (r) successfully maintain a manner in which to sell motorcycles in China and the Company's Association of Southeast Asian Nations (ASEAN) countries that does not
subject its motorcycles to incremental tariffs; (s) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential
free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (t) accurately estimate and adjust to fluctuations in foreign currency
exchange rates, interest rates and commodity prices; (u) retain and attract talented employees, and eliminate personnel duplication, inefficiencies and complexity throughout
the organization; (v) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or Company data and respond to evolving regulatory requirements
regarding data security; (w) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio;
(x) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company’s business; (y) manage
through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (z) implement and manage enterprise-wide information
technology systems, including systems at its manufacturing facilities; (aa) manage changes and prepare for requirements in legislative and regulatory environments for its
products, services and operations; (bb) manage its exposure to product liability claims and commercial or contractual disputes; (cc) continue to manage the relationships and
agreements that the Company has with its labor unions to help drive long-term competitiveness; (dd) achieve anticipated results with respect to the Company's pre-owned
motorcycle program, Harley-Davidson Certified, and the Company's H-D1 Marketplace; (ee) accurately predict the margins of its Motorcycles and Related Products segment
in light of, among other things, tariffs, the cost associated with product development initiatives and the Company's complex global supply chain; and (ff) optimize capital
allocation in light of the Company's capital allocation priorities.
The Company’s operations, demand for its products, and its liquidity could be adversely impacted by work stoppages, facility closures, strikes, natural causes,
widespread infectious disease, terrorism, or other factors. Other factors are described in Item 1A. Risk Factors of this report. Many of these risk factors are impacted by the
current changing capital, credit and retail markets and the Company's ability to manage through inconsistent economic conditions.
The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company’s
dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop
and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the
Company’s dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a
result of weather, economic conditions, the impact of the COVID-19 pandemic, or other factors.
In recent years, Harley-Davidson Financial Services has experienced historically low levels of retail credit losses, but there is no assurance that this will continue. The
Company believes that Harley-Davidson Financial Services' retail credit losses will increase over time due among other things to factors that have contributed recently to low
levels of losses, including the favorable impact of recent federal stimulus payments that will not recur.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk from changes in foreign currency exchange rates, commodity prices and interest rates. To reduce such risks, the Company
selectively uses derivative financial instruments. All hedging transactions are authorized and executed pursuant to regularly reviewed policies and procedures, which prohibit
the use of financial instruments for speculative trading purposes. Sensitivity analysis is used to manage and monitor foreign currency exchange rate and interest rate risks.
Further disclosure relating to the fair value of the Company's derivative financial instruments is included in Note 9 of the Notes to Consolidated financial statements.
Motorcycles and Related Products Segment
The Company sells its motorcycles and related products internationally and in most markets those sales are made in the foreign country’s local currency. As a result, the
Motorcycles segment operating results are affected by fluctuations in the value of the U.S. dollar relative to foreign currencies. The Company’s most significant foreign
currency exchange rate risk resulting from the sale of motorcycles and related products relates to the Euro, Australian dollar, Japanese yen, Brazilian real, Canadian dollar,
Mexican peso, Chinese yuan, Singapore dollar, Thai baht and Pound sterling. The Company utilizes foreign currency contracts to mitigate the effect of certain currencies'
fluctuations on Motorcycles segment operating results. The
41
foreign currency contracts are entered into with banks and allow the Company to exchange currencies at a future date, based on a fixed exchange rate. At December 31,
2021 and 2020, the notional U.S. dollar value of outstanding foreign currency contracts was $804.2 million and $779.4 million, respectively. The Company estimates that a
uniform 10% weakening in the value of the U.S. dollar relative to the currencies underlying these contracts would result in a decrease in the fair value of the contracts of
approximately $78.6 million and $80.2 million as of December 31, 2021 and 2020, respectively.
The Company purchases commodities for use in the production of motorcycles. As a result, Motorcycles segment operating income is affected by changes in commodity
prices. The Company uses derivative financial instruments on a limited basis to hedge the prices of certain commodities. At December 31, 2021, the notional value of these
instruments was $11.6 million and the fair value was a net asset of $0.6 million. As of December 31, 2020, the notional value of these instruments was $7.5 million and the
fair value was a net asset of $0.8 million. The potential decrease in fair value of these contracts from a 10% adverse change in the underlying commodity prices would not be
significant.
Financial Services Segment
The Company has interest rate sensitive financial instruments including finance receivables, debt and interest rate derivative financial instruments. As a result, Financial
Services operating income is affected by changes in interest rates. The Company utilizes interest rate swaps and caps to reduce the impact of fluctuations in interest rates on
its floating-rate medium-term notes and its asset-backed securitization transactions, respectively. As of December 31, 2021, Harley-Davidson Financial Services had interest
rate caps outstanding with a notional value of $504.5 million and no interest rate swaps. As of December 31, 2020, Harley-Davidson Financial Services had outstanding
interest rate caps with a notional value of $978.1 million and interest rate swaps with a notional value of $450.0 million. At December 31, 2021 and 2020, Harley-Davidson
Financial Services estimated that a 10% decrease in interest rates would not result in a material change to the fair value of the interest rate cap agreements. As of December
31, 2020, Harley-Davidson Financial Services estimated that a 10% decrease in interest rates would not result in a material change to the fair value of the interest rate swap
agreements.
Harley-Davidson Financial Services also has short-term commercial paper and debt issued through the commercial paper conduit facilities that is subject to changes in
interest rates which it does not hedge. The Company estimates that a one-percentage point increase in the interest rate on commercial paper and debt issued through the
commercial paper conduit facilities would increase Financial Services interest expense in 2021 by approximately $11.7 million. This analysis does not consider the effects of
the reduced level of overall economic activity that could exist in such an environment. Further, in the event of a change in interest rates, the Company may take actions to
mitigate its exposure to the change. However, due to the uncertainty of the specific actions that would be taken and their possible effects, the sensitivity analysis does not
account for these impacts.
The Company has foreign denominated medium-term notes, and as a result, Financial Services operating income is affected by fluctuations in the value of the U.S.
dollar relative to foreign currencies and interest rates. At December 31, 2021, this exposure related to the Euro. The Company utilizes cross-currency swaps to mitigate the
effect of the foreign currency exchange rate and interest rate fluctuations related to foreign denominated debt. The Company had cross-currency swaps outstanding with a
notional value of $1.4 billion at December 31, 2021 and 2020. The Company estimates that a 10% adverse change in the underlying foreign currency exchange rate and
interest rate would result in a $149.8 million and $170.6 million decrease in the fair value of the swap agreements as of December 31, 2021 and 2020, respectively.
42
Item 8. Financial Statements and Supplementary Data
Reports of Independent Registered Public Accounting Firm (PCAOB ID: 42)
Consolidated Statements of Operations
Consolidated Statements of Comprehensive Income
Consolidated Balance Sheets
Consolidated Statements of Cash Flows
Consolidated Statements of Shareholders’ Equity
Notes to Consolidated Financial Statements
1. Summary of Significant Accounting Policies
2. Revenue
3. Restructuring Activities
4. Income Taxes
5. Capital Stock and Earnings Per Share
6. Additional Balance Sheet and Cash Flow Information
7. Finance Receivables
8. Goodwill and Intangible Assets
9. Derivative Financial Instruments and Hedging Activities
10. Leases
11. Debt
12. Asset-Backed Financing
13. Fair Value
14. Product Warranty and Recall Campaigns
15. Employee Benefit Plans and Other Postretirement Benefits
16. Commitments and Contingencies
17. Share-Based Awards
18. Accumulated Other Comprehensive Loss
19. Reportable Segments and Geographic Information
20. Supplemental Consolidating Data
21. Subsequent Event
43
44
47
48
49
51
52
53
53
54
56
58
60
61
63
69
69
72
73
75
79
80
81
88
88
91
92
95
102
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of Harley-Davidson, Inc.
Opinion on Internal Control over Financial Reporting
We have audited Harley-Davidson, Inc.’s internal control over financial reporting as of December 31, 2021, based on criteria established in Internal Control – Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Harley-Davidson, Inc.
(the Company) maintained, in all material respects, effective internal control over financial reporting as of December 31, 2021, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated balance sheets of
Harley-Davidson, Inc. as of December 31, 2021 and 2020, the related consolidated statements of operations, comprehensive income, shareholders’ equity and cash flows for
each of the three years in the period ended December 31, 2021, and the related notes and financial statement schedule listed in the Index at item 15(a) and our report dated
February 25, 2022 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control
over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.
Definitions and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of
the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that
could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures
may deteriorate.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 25, 2022
44
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of Harley-Davidson, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Harley-Davidson, Inc. (the Company) as of December 31, 2021 and 2020, the related consolidated
statements of operations, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended December 31, 2021, and the related
notes and financial statement schedule listed in the Index at item 15(a) (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated
financial statements present fairly, in all material respects, the financial position of Harley-Davidson, Inc. at December 31, 2021 and 2020, and the results of its operations
and its cash flows for each of the three years in the period ended December 31, 2021, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company’s internal control over
financial reporting as of December 31, 2021, based on criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations
of the Treadway Commission (2013 framework), and our report dated February 25, 2022 expressed an unqualified opinion thereon.
Adoption of ASU 2016-13
As discussed in Note 7 of the consolidated financial statements, the Company changed its method of accounting for credit losses in 2020 due to the adoption of Accounting
Standards Update (ASU) No. 2016-13 Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, and the related
amendments.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on
our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a
test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our
opinion.
Critical Audit Matters
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to
be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our
especially challenging, subjective, or complex judgments. The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial
statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the accounts or
disclosures to which it relates.
45
Description of the
Matter
How We Addressed the
Matter in Our Audit
Allowance for Credit Losses - Retail Finance Receivables
The Company’s retail receivable portfolio totaled $6.5 billion as of December 31, 2021, and the associated allowance for credit losses (ACL) was
$326.3 million. As discussed in Note 7 to the consolidated financial statements, the Company utilizes a vintage-based loss forecast methodology to
measure the expected lifetime retail finance receivables credit losses. Economic forecasts for a two-year period are incorporated into the
methodology to reflect the estimated impact of changes in future economic conditions. To establish the economic forecasts, management considers
various third-party economic forecast scenarios and applies a probability-weighting to those economic forecast scenarios. For periods beyond the
Company’s incorporated economic forecasts, the Company reverts to its average historical loss experience using a mean-reversion process over a
three-year period. Adjustments to historical loss information are made for differences in current loan-specific risk characteristics such as differences
in underwriting standards, portfolio mix, or term as well as other relevant factors.
Auditing management’s estimate of the ACL for retail finance receivables was especially challenging due to the complexity of management’s retail
receivables loss forecasting models and subjective management assumptions applied in determining the probability-weighting of its economic
forecasts.
We obtained an understanding, evaluated the design, and tested the operating effectiveness of internal controls over the ACL process. These
procedures included testing controls over management’s review of key assumptions such as the economic forecasts, the monitoring of the ACL
models, and the completeness and accuracy of key inputs and assumptions used in the ACL models.
To test the ACL, our audit procedures included, among others, evaluating the Company’s loss forecasting models, the economic forecasts prepared
by management, and the underlying data used in the models. We involved our internal specialist to assist with our reperformance of targeted model
loss calculations for a sample of loans. We evaluated management’s judgments in probability-weighting different third-party economic forecast
scenarios and compared management’s economic forecasts to other available information for contrary or corroborative evidence. In addition, we
reviewed the Company’s historical loss statistics, peer information, and subsequent events and considered whether this information corroborates or
contradicts management’s measurement of the ACL.
/s/ Ernst & Young LLP
We have served as the Company’s auditor since 1982
Milwaukee, Wisconsin
February 25, 2022
46
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
Years ended December 31, 2021, 2020 and 2019
(In thousands, except per share amounts)
Revenue:
Motorcycles and Related Products
Financial Services
Costs and expenses:
Motorcycles and Related Products cost of goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering expense
Restructuring expense
Operating income
Other income (expense), net
Investment income
Interest expense
Income (loss) before income taxes
Income tax provision (benefit)
Net income
Earnings per share:
Basic
Diluted
Cash dividends per share
2021
2020
2019
$
$
$
$
$
4,540,240 $
796,068
5,336,308
3,243,287
192,944
25,049
1,048,174
3,415
4,512,869
823,439
20,076
6,694
30,972
819,237
169,213
650,024 $
4.23 $
4.19 $
0.60 $
3,264,054 $
790,323
4,054,377
2,435,745
246,447
181,870
1,050,627
130,009
4,044,698
9,679
(1,848)
7,560
31,121
(15,730)
(17,028)
1,298 $
0.01 $
0.01 $
0.44 $
4,572,678
789,111
5,361,789
3,229,798
210,438
134,536
1,199,056
32,353
4,806,181
555,608
16,514
16,371
31,078
557,415
133,780
423,635
2.70
2.68
1.50
The accompanying notes are integral to the consolidated financial statements.
47
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Years ended December 31, 2021, 2020 and 2019
(In thousands)
Net income
Other comprehensive income, net of tax:
Foreign currency translation adjustments
Derivative financial instruments
Pension and postretirement benefit plans
Comprehensive income
$
$
2021
2020
2019
650,024 $
1,298 $
423,635
(36,812)
44,111
235,199
242,498
892,522 $
33,224
(31,530)
51,838
53,532
54,830 $
8,795
(16,371)
100,311
92,735
516,370
The accompanying notes integral part to the consolidated financial statements.
48
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
December 31, 2021 and 2020
(In thousands)
2021
2020
ASSETS
Current assets:
Cash and cash equivalents
Accounts receivable, net
Finance receivables, net of allowance of $60,734 and $72,632
Inventories, net
Restricted cash
Other current assets
Finance receivables, net of allowance of $278,645 and $318,304
Property, plant and equipment, net
Pension and postretirement assets
Goodwill
Deferred income taxes
Lease assets
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term deposits, net
Short-term debt
Current portion of long-term debt, net
Long-term deposits, net
Long-term debt, net
Lease liabilities
Pension and postretirement liabilities
Deferred income taxes
Other long-term liabilities
Commitments and contingencies (Note 16)
Shareholders’ equity:
Preferred stock, none issued
Common stock (Note 5)
Additional paid-in-capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock, at cost (Note 5)
49
$
$
$
$
1,874,745 $
182,148
1,465,544
712,942
128,935
185,777
4,550,091
5,106,377
683,984
386,152
63,177
82,922
49,625
128,727
11,051,055 $
374,978 $
601,981
72,146
751,286
1,542,496
3,342,887
218,180
4,595,617
29,904
95,299
9,261
206,663
—
1,694
1,547,011
1,842,421
(240,919)
(596,963)
2,553,244
11,051,055 $
3,257,203
143,082
1,509,539
523,497
131,642
280,470
5,845,433
4,933,469
743,784
95,711
65,976
158,538
45,203
122,487
12,010,601
290,904
557,214
79,965
1,014,274
2,039,597
3,981,954
—
5,932,933
30,115
114,206
8,607
220,001
—
1,685
1,507,706
1,284,823
(483,417)
(588,012)
1,722,785
12,010,601
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS (continued)
December 31, 2021 and 2020
(In thousands)
Balances held by consolidated variable interest entities (Note 12)
Finance receivables, net - current
Other assets
Finance receivables, net - non-current
Restricted cash - current and non-current
Current portion of long-term debt, net
Long-term debt, net
2021
2020
$
$
$
$
$
$
493,543 $
2,982 $
1,734,428 $
144,284 $
569,145 $
1,330,586 $
530,882
3,753
1,889,472
142,892
608,987
1,585,174
The accompanying notes are integral to the consolidated financial statements.
50
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31, 2021, 2020 and 2019
(In thousands)
Net cash provided by operating activities (Note 6)
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Other investing activities
Net cash used by investing activities
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net (decrease) increase in unsecured commercial paper
Net increase in deposits
Dividends paid
Repurchase of common stock
Other financing activities
Net cash (used) provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted cash
Net (decrease) increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
Net (decrease) increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash, end of period
Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the
Consolidated statements of cash flows:
Cash and cash equivalents
Restricted cash
Restricted cash included in Other long-term assets
Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows
2021
$
975,701 $
2020
1,177,890 $
2019
868,272
(120,181)
(4,243,710)
3,902,304
2,140
(459,447)
—
(1,400,000)
1,169,910
(1,340,638)
98,863
(261,367)
(260,250)
210,112
(92,426)
(11,623)
2,488
(1,884,931)
(15,272)
(1,383,949) $
(131,050)
(3,497,486)
3,540,289
21,464
(66,783)
1,396,602
(1,400,000)
2,064,450
(1,041,751)
225,187
(318,828)
444,380
79,947
(68,087)
(8,006)
89
1,373,983
18,712
2,503,802 $
(181,440)
(3,847,322)
3,499,717
20,919
(508,126)
1,203,236
(1,350,000)
1,021,453
(353,251)
177,950
(318,006)
(563,453)
—
(237,221)
(296,520)
3,589
(712,223)
(2,305)
(354,382)
3,409,168 $
(1,383,949)
2,025,219 $
905,366 $
2,503,802
3,409,168 $
1,259,748
(354,382)
905,366
1,874,745 $
128,935
21,539
2,025,219 $
3,257,203 $
131,642
20,323
3,409,168 $
833,868
64,554
6,944
905,366
$
$
$
$
$
The accompanying notes are integral to the consolidated financial statements.
51
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
Years ended December 31, 2021, 2020 and 2019
(In thousands, except share and per share amounts)
Balance
Additional
Paid-in
Capital
Retained
Earnings
Accumulated
Other
Comprehensive
Loss
Treasury Stock
1,819 $
—
1,459,620 $
—
2,007,583 $
423,635
(629,684) $
(1,065,389) $
—
—
Common Stock
Issued
Shares
181,931,225 $
—
—
—
—
885,311
182,816,536
—
—
—
—
686,990
(15,000,000)
—
168,503,526
—
—
—
—
9
1,828
—
—
—
—
7
(150)
—
1,685
—
—
—
—
31,384
1,491,004
—
—
—
—
16,702
—
—
1,507,706
—
—
—
—
861,160
169,364,686 $
—
—
—
9
1,694 $
—
—
—
39,305
1,547,011 $
—
(237,221)
—
—
2,193,997
1,298
—
(68,087)
—
—
(764,156)
(78,229)
1,284,823
650,024
—
(92,426)
—
—
92,735
—
—
—
(536,949)
—
53,532
—
—
—
—
—
(483,417)
—
242,498
—
—
—
1,842,421 $
(240,919) $
—
—
(296,520)
16,028
(1,345,881)
—
—
—
(8,006)
1,569
764,306
—
(588,012)
—
—
—
(11,623)
2,672
(596,963) $
Total
1,773,949
423,635
92,735
(237,221)
(296,520)
47,421
1,803,999
1,298
53,532
(68,087)
(8,006)
18,278
—
(78,229)
1,722,785
650,024
242,498
(92,426)
(11,623)
41,986
2,553,244
Balance, December 31, 2018
Net income
Other comprehensive income, net of tax
(Note 18)
Dividends ($1.50 per share)
Repurchase of common stock
Share-based compensation
Balance, December 31, 2019
Net income
Other comprehensive income, net of tax
(Note 18)
Dividends ($0.44 per share)
Repurchase of common stock
Share-based compensation
Retirement of treasury stock
Cumulative effect of change in accounting
Balance, December 31, 2020
Net income
Other comprehensive income, net of tax
(Note 18)
Dividends ($0.60 per share)
Repurchase of common stock
Share-based compensation
Balance, December 31, 2021
The accompanying notes are integral to the consolidated financial statements.
52
HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Summary of Significant Accounting Policies
Principles of Consolidation and Basis of Presentation – The consolidated financial statements include the accounts of Harley-Davidson, Inc. and its subsidiaries, all of
which are wholly-owned (the Company), including the accounts of the group of companies referred to as Harley-Davidson Motor Company and Harley-Davidson Financial
Services. In addition, certain variable interest entities (VIEs) related to secured financing are consolidated as the Company is the primary beneficiary. All intercompany
accounts and material intercompany transactions have been eliminated.
The Company operates in two reportable segments: Motorcycles and Related Products (Motorcycles) and Financial Services.
Substantially all of the Company’s international subsidiaries use their respective local currency as their functional currency. Assets and liabilities of international
subsidiaries have been translated at period-end exchange rates, and revenues and expenses have been translated using average exchange rates for the period. Monetary
assets and liabilities denominated in a currency that is different from an entity's functional currency are remeasured from the transactional currency to the entity's functional
currency on a monthly basis. The aggregate transaction gain resulting from foreign currency remeasurements was $22.0 million, $3.8 million, and $18.0 million for the years
ended December 31, 2021, 2020 and 2019, respectively.
Use of Estimates – The preparation of financial statements in conformity with U.S. generally accepted accounting principles (U.S. GAAP) requires the Company's
management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and the accompanying notes. Actual results could
differ from those estimates.
Cash and Cash Equivalents – The Company considers all highly liquid investments with a maturity of 90 days or less when purchased to be cash equivalents.
Accounts Receivable, net – The Company’s motorcycles and related products are sold to independent dealers outside the U.S. and Canada generally on open account
and the resulting receivables are included in Accounts receivable, net on the Consolidated balance sheets. The allowance for doubtful accounts deducted from total accounts
receivable was $2.4 million and $3.7 million as of December 31, 2021 and 2020, respectively. The Company’s evaluation of the allowance for doubtful accounts includes a
review to identify non-performing accounts which are evaluated individually. The remaining accounts receivable balances are evaluated in the aggregate based on an aging
analysis. The allowance for doubtful accounts is based on factors including past loss experience, the value of collateral, and if applicable, reasonable and supportable
economic forecasts. Accounts receivable are written down once management determines that the specific customer does not have the ability to repay the balance in full. The
Company’s sales of motorcycles and related products in the U.S. and Canada are financed through Harley-Davidson Financial Services by the purchasing dealers and the
related receivables are included in Finance receivables, net on the Consolidated balance sheets.
Inventories, net – Substantially all inventories located in the U.S. are valued using the last-in, first-out (LIFO) method. Other inventories totaling $318.5 million and
$221.9 million at December 31, 2021 and 2020, respectively, are valued at the lower of cost or net realizable value using the first-in, first-out (FIFO) method.
Repossessed Inventory – Repossessed inventory representing recovered collateral on impaired finance receivables is recorded at the lower of cost or net realizable
value through a fair value remeasurement. In the period during which the collateral is repossessed, the related finance receivable is adjusted to the fair value of the collateral
through a change to the allowance for credit losses and reclassified to repossessed inventory, included in Other current assets on the Consolidated balance sheets.
Property, Plant and Equipment, net – Property, plant and equipment is recorded at cost, net of accumulated depreciation and amortization. Depreciation is determined
using the straight-line method over the estimated useful lives of the assets. The estimated useful lives of each class of property, plant and equipment generally consist of 30
years for buildings, 7 years for building and land improvements, 3 to 10 years for machinery and equipment, and 3 to 7 years for software. Accelerated methods of
depreciation are used for income tax purposes.
53
Goodwill – Goodwill represents the excess of acquisition cost over the fair value of the net assets purchased. Goodwill is tested for impairment, based on financial data
related to the reporting unit to which it has been assigned, at least annually or whenever events or changes in circumstances indicate that the carrying value may not be
recoverable. If the carrying amount of the reporting unit exceeds its fair value, goodwill is considered impaired and an impairment loss is recognized for the amount by which
the carrying amount exceeds the fair value, limited to the total goodwill allocated to the reporting unit. During 2021 and 2020, the Company tested its goodwill balances for
impairment and no adjustments were recorded to goodwill as a result of those reviews.
Long-lived Assets – The Company periodically evaluates the carrying value of long-lived assets to be held and used when events and circumstances warrant such
review. If the carrying value of a long-lived asset is considered impaired, a loss is recognized based on the amount by which the carrying value exceeds the fair value of the
long-lived asset for assets to be held and used. The Company also reviews the useful life of its long-lived assets when events and circumstances indicate that the actual
useful life may be shorter than originally estimated. In the event that the actual useful life is deemed to be shorter than the original useful life, depreciation is adjusted
prospectively so that the remaining book value is depreciated over the revised useful life.
Asset groups classified as held for sale are measured at the lower of carrying amount or fair value less cost to sell, and a loss is recognized for any initial adjustment
required to reduce the carrying amount to the fair value less cost to sell in the period the held for sale criteria are met. The fair value less cost to sell must be assessed each
reporting period that the asset group remains classified as held for sale. Gains or losses not previously recognized resulting from the sale of an asset group will be recognized
on the date of sale.
Research and Development Expenses – Expenditures for research activities relating to product development and improvements are charged against income as incurred
and included within Selling, administrative and engineering expense on the Consolidated statements of operations. Research and development expenses were $175.1
million, $202.4 million and $216.5 million for 2021, 2020 and 2019, respectively.
Advertising Costs – The Company expenses the production cost of advertising the first time the advertising takes place within Selling, administrative and engineering
expense. Advertising costs relate to the Company’s efforts to promote its products and brands through the use of media and other means. During 2021, 2020 and 2019, the
Company incurred $107.6 million, $134.6 million and $171.4 million in advertising costs, respectively.
Shipping and Handling Costs – The Company classifies shipping and handling costs as a component of Motorcycles and Related Products cost of goods sold.
New Accounting Standards
Accounting Standards Recently Adopted
In December 2019, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2019-12, Income Taxes (Topic 740): Simplifying
the Accounting for Income Taxes (ASU 2019-12). The new guidance eliminates certain exceptions related to the approach for intraperiod tax allocation, the methodology for
calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences. The new guidance also simplifies aspects of the
accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the accounting for transactions that result in a step-up in the tax basis of goodwill. The
Company adopted ASU 2019-12 on January 1, 2021 on a prospective basis. The adoption of ASU 2019-12 did not have a material impact on the Company's consolidated
financial statements.
2. Revenue
The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on
the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with
revenue-producing activities are excluded from revenue.
54
Disaggregated revenue by major source was as follows for the years ended December 31, (in thousands):
Motorcycles and Related Products:
Motorcycles
Parts and accessories
Apparel
Licensing
Other
Financial Services:
Interest income
Other
Motorcycles and Related Products
2021
2020
$
$
3,477,395
741,797
228,106
37,790
55,152
4,540,240
671,708
124,360
796,068
5,336,308
$
$
2,350,407
659,634
186,068
29,750
38,195
3,264,054
682,517
107,806
790,323
4,054,377
Motorcycles, Parts and Accessories, and Apparel – Revenues from the sale of motorcycles, parts and accessories, and apparel are recorded when control is transferred
to the customer, generally at the time of shipment. The sale of products to independent dealers outside the U.S. and Canada is generally on open account with terms that
approximate 30-120 days and the resulting receivables are included in Accounts receivable, net on the Consolidated balance sheets. The sale of products to independent
dealers in the U.S. and Canada is financed through Harley-Davidson Financial Services and the related receivables are included in Finance receivables, net on the
Consolidated balance sheets.
The Company offers sales incentive programs to dealers and retail customers designed to promote the sale of motorcycles, parts and accessories, and apparel. The
Company estimates its variable consideration sold under its sales incentive programs using the expected value method. The Company accounts for consideration payable to
a customer as part of its sales incentives as a reduction of revenue, which is accrued at the later of the date the related sale is recorded or the date the incentive program is
both approved and communicated.
The Company offers the right to return eligible parts and accessories and apparel. When the Company offers a right to return, it estimates returns based on an analysis
of historical trends and records revenue on the initial sale only in the amount that it expects to be entitled. The remaining consideration is deferred in a refund liability account.
The refund liability is remeasured for changes in the estimate at each reporting date with a corresponding adjustment to revenue.
Variable consideration related to sales incentives and rights to return is adjusted at the earliest of when the amount of consideration the Company expects to receive
changes or the consideration becomes fixed. Adjustments for variable consideration related to previously recognized sales were not material during 2021 and 2020.
Shipping and handling costs associated with freight after control of a product has transferred to a customer are accounted for as fulfillment costs. The Company accrues
for the shipping and handling in the same period that the related revenue is recognized.
The Company offers standard, limited warranties on its motorcycles and parts and accessories. These warranties provide assurance that the product will function as
expected and are not separate performance obligations. The Company accounts for estimated warranty costs as a liability when control of the product transfers to the
customer.
Licensing – The Company licenses the Harley-Davidson name and other trademarks owned by the Company and collects royalties from its licensees. The trademark
licenses are considered symbolic intellectual property, which grant the licensees a right to access the Company’s intellectual property. The Company satisfies its performance
obligation over the license period, as the Company fulfills its promise to grant the licensees rights to use and benefit from the intellectual property as well as maintain the
intellectual property.
Payment is typically due within thirty days of the end of each quarter for the royalties earned in that quarter. Revenue, in the form of sales-based royalties, is recognized
when the licensees’ subsequent sales occur. The Company applies the practical expedient in Accounting Standards Codification (ASC) Topic 606, Revenue from Contracts
with Customers, to recognize licensing revenues in the amount that the Company has the right to invoice because the royalties due each period
55
correspond directly with the value of the Company’s performance to date. Revenue will be recognized over the remaining contract terms which range up to 4 years.
Other – Other revenue consists primarily of revenue from Harley Owners Group® (H.O.G.) membership sales, sales of electric balance bikes for children, museum
admissions and events, and other miscellaneous products and services.
Financial Services
Interest Income – Interest income on finance receivables is recorded as earned and is based on the average outstanding daily balance for wholesale and retail
receivables. Accrued and uncollected interest is classified with Finance receivables, net. Certain loan origination costs related to finance receivables, including payments
made to dealers for certain retail loans, are deferred and recorded within Finance receivables, net and amortized over the life of the contract.
Other Income – Other income consists primarily of insurance and licensing revenues. Harley-Davidson Financial Services works with certain unaffiliated insurance
companies to offer motorcycle insurance and protection products through most dealers in the U.S. and Canada. Harley-Davidson Financial Services also works with third-
party financial institutions that issue credit cards or offer other financial products bearing the Harley-Davidson brand in the U.S. and internationally. For many of these
contracts, the Company grants temporary rights to use the licensed trademarks owned by the Company and collects royalties from its customers in connection with sales of
their products. The trademark licenses are considered symbolic intellectual property, which grant the customer a right to access the intellectual property. The Company
satisfies its performance obligation over the license period, as it fulfills its promise to grant the customer rights to use and benefit from the intellectual property as well as
maintain the intellectual property. Royalty and profit sharing amounts are received either quarterly or per annum, based upon the contract. Revenue, in the form of sales-
based royalties, is recognized when the customers’ subsequent sales occur. Revenue will be recognized over the remaining contract terms which range up to 4 years. The
Company is the primary obligor for certain other insurance related contracts and, as a result, revenue is recognized over the life of the contract as the Company fulfills its
performance obligation.
Contract Liabilities
The Company maintains certain deferred revenue balances related to payments received at contract inception in advance of the Company’s performance under the
contract and generally relates to the sale of H.O.G. memberships and extended service plan contracts. Deferred revenue is recognized as revenue as the Company performs
under the contract. Deferred revenue, included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets, was as follows as of December 31, (in
thousands):
Balance, beginning of period
Balance, end of period
2021
2020
$
$
36,614
40,092
$
$
29,745
36,614
Previously deferred revenue recognized as revenue in 2021 and 2020 was $24.7 million and $19.7 million, respectively. The Company expects to recognize
approximately $18.3 million of the remaining unearned revenue in 2022 and $21.8 million thereafter.
3. Restructuring Activities
The Company's restructuring activities are included in Restructuring expense on the Consolidated statements of operations.
2020 Restructuring Activities – In 2020, the Company initiated restructuring activities including a workforce reduction, the termination of certain current and future
products, facility changes, optimizing its global dealer network, exiting certain international markets, and discontinuing its sales and manufacturing operations in India. The
workforce reduction resulted in the termination of approximately 500 employees. In addition, the India action resulted in the termination of approximately 70 employees.
Since the inception of the 2020 restructuring activities, the Company has incurred cumulative restructuring expenses of $133.4 million, including $121.8 million and
$11.6 million in the Motorcycles and Financial Services segments, respectively. The Company does not expect restructuring expenses of any significance in 2022.
56
Changes in accrued restructuring expenses for the 2020 Restructuring Activities, which are included in Accrued liabilities on the Consolidated balance sheets, were as
follows as of December 31, (in thousands):
2021
Balance, beginning of period
Restructuring (benefit) expense
Utilized – cash
Utilized – non cash
Foreign currency changes
Balance, end of period
Balance, beginning of period
Restructuring expense
Utilized – cash
Utilized – non cash
Foreign currency changes
Balance, end of period
Employee
Termination Benefits
Contract
Terminations
& Other
$
$
7,724
(1,400)
(6,025)
—
(178)
121
$
$
16,196
4,405
(17,608)
—
(119)
2,874
Employee
Termination Benefits
Contract
Terminations
& Other
$
$
—
28,913
(21,494)
—
305
7,724
$
$
—
70,894
(54,773)
—
75
16,196
Non-Current Asset
Adjustments
$
—
410
—
(410)
—
—
$
2020
Non-Current Asset
Adjustments
$
—
30,202
—
(30,202)
—
—
$
Total
23,920
3,415
(23,633)
(410)
(297)
2,995
Total
—
130,009
(76,267)
(30,202)
380
23,920
$
$
$
$
2018 Restructuring Activities – In 2018, the Company initiated a plan to further improve its manufacturing operations and cost structure by commencing a multi-year
manufacturing optimization plan which included the consolidation of its motorcycle assembly plant in Kansas City, Missouri, into its plant in York, Pennsylvania, and the
closure of its wheel operations in Adelaide, Australia (Manufacturing Optimization Plan). The consolidation of operations resulted in the elimination of approximately 800 jobs
at the Kansas City facility and the addition of approximately 450 jobs at the York facility through 2019. The Adelaide facility closure resulted in the elimination of approximately
90 jobs. Through December 31, 2019 the Motorcycles segment incurred cumulative restructuring expenses of $122.2 million and other costs related to temporary
inefficiencies of $23.2 million under the Manufacturing Optimization Plan. The Manufacturing Optimization Plan was completed in 2019.
In 2018, the Company initiated a reorganization of its workforce (Reorganization Plan), which was completed in 2019. As a result, approximately 70 employees left the
Company on an involuntary basis.
Restructuring expenses for the 2018 Restructuring Activities were limited to the Motorcycles segment and were recorded during 2019 and 2018. Changes in accrued
restructuring expenses for the 2018 restructuring activities, which are included in Accrued liabilities on the Consolidated balance sheets during 2019 were as follows (in
thousands). The changes in accrued restructuring expenses during 2020 related to the 2018 restructuring activities were immaterial.
Employee
Termination Benefits
Accelerated
Depreciation
Other
Total
Manufacturing Optimization Plan
2019
Reorganization Plan
Employee
Termination Benefits
Total
$
24,958
$
—
$
79
$
25,037
$
3,461
$
28,498
Balance, beginning of
period
Restructuring expense
(benefit)
Utilized - cash
Utilized - non cash
Foreign currency changes
Balance, end of period
$
15
(24,102)
—
(6)
865
$
14,684
—
(14,684)
—
—
$
57
17,971
(16,950)
(1,094)
(4)
2
32,670
(41,052)
(15,778)
(10)
867
$
$
(317)
(3,118)
—
(26)
—
$
32,353
(44,170)
(15,778)
(36)
867
The Company incurred incremental Motorcycles and Related Products cost of goods sold due to temporary inefficiencies resulting from implementing the Manufacturing
Optimization Plan during 2019 of $10.3 million.
4. Income Taxes
Income tax provision (benefit) for the years ended December 31, consists of the following (in thousands):
2021
2020
2019
Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign
$
$
134,111 $
14,508
28,266
176,885
(2,169)
(3,795)
(1,708)
(7,672)
169,213 $
4,877 $
2,614
19,560
27,051
(30,779)
(11,579)
(1,721)
(44,079)
(17,028) $
The components of Income (loss) before income taxes for the years ended December 31, were as follows (in thousands):
Domestic
Foreign
2021
2020
2019
$
$
698,578 $
120,659
819,237 $
(81,522) $
65,792
(15,730) $
82,484
6,421
23,328
112,233
18,760
402
2,385
21,547
133,780
465,798
91,617
557,415
Income tax provision (benefit) differs from the amount that would be provided by applying the statutory U.S. corporate income tax rate for the years ended December 31,
due to the following items (in thousands):
Provision (benefit) at statutory rate
State taxes, net of federal benefit
Foreign rate differential
Foreign derived intangible income
Research and development credit
Unrecognized tax benefits including interest and penalties
Valuation allowance adjustments
State credits
Global intangible low-taxed income
Adjustments for previously accrued taxes
Executive compensation limitation
Other foreign inclusions
Other
Income tax provision (benefit)
2021
2020
2019
$
$
172,040 $
16,568
4,303
—
(8,046)
(6,554)
(1,928)
(5,403)
1,143
(8,500)
3,104
34
2,452
169,213 $
(3,303) $
822
60
—
(8,442)
(8,567)
9,675
(13,106)
1,480
(4,951)
2,543
4,415
2,346
(17,028) $
117,057
14,165
1,665
(3,108)
(8,200)
289
8,070
(4,704)
1,113
(1,755)
2,620
4,202
2,366
133,780
The 2017 Tax Cuts and Jobs Act subjects U.S. shareholders to current tax on global intangible low-taxed income (GILTI) earned by certain foreign subsidiaries for which
a company can elect to either recognize deferred taxes or to provide tax expense in the year incurred. The Company has elected to account for GILTI in the year the tax is
incurred.
58
The principal components of the Company’s deferred income tax assets and liabilities as of December 31, include the following (in thousands):
Deferred income tax assets:
Accruals not yet tax deductible
Pension and postretirement healthcare plan obligations
Stock compensation
Net operating loss and research & development tax credit carryforwards
Other
Valuation allowance
Deferred income tax liabilities:
Depreciation, tax in excess of book
Pension and postretirement healthcare plan obligations
Other
2021
2020
$
133,150 $
—
10,908
60,401
66,245
270,704
(33,596)
237,108
(66,301)
(67,741)
(29,405)
(163,447)
$
73,661 $
142,100
6,499
9,619
55,857
78,051
292,126
(38,072)
254,054
(74,579)
—
(29,544)
(104,123)
149,931
The Company reviews its deferred income tax asset valuation allowances on a quarterly basis, or whenever events or changes in circumstances indicate that a review is
required. In determining the requirement for a valuation allowance, the historical and projected financial results of the legal entity or consolidated group recording the net
deferred income tax asset is considered, along with any positive or negative evidence including tax law changes. Since future financial results and tax law may differ from
previous estimates, periodic adjustments to the Company’s valuation allowances may be necessary.
The Company's gross state net operating loss carryforwards were as follows at December 31, (in thousands):
Year of Expiration
2021
2020
2031
2033
2034
2035
2037
2038
2039
2040
2041
Indefinite
$
$
236,624
46
112
7,882
433
5,601
13,581
34,613
3,486
8,441
310,819
$
$
252,142
49
2,455
7,800
—
3,992
11,710
29,836
—
9,449
317,433
The Company also had Wisconsin research and development credit carryforwards of $38.1 million at December 31, 2021, expiring in 2024-2036 and a foreign tax credit
carryforward of $4.0 million expiring in 2030-2031.
At December 31, 2021, the Company had a deferred tax asset of $48.9 million related to its state net operating loss and Wisconsin research and development credit
carryforwards and a deferred tax asset of $11.5 million related to foreign net operating losses.
The Company's valuation allowance was $33.6 million at December 31, 2021 and included $18.2 million related to state net operating loss and Wisconsin research and
development credit carryforwards, $7.2 million related to foreign net operating loss carryforwards and $8.1 million related to other deferred tax assets. The change in the
valuation allowance from prior year included an increase of $0.6 million related to state net operating loss and Wisconsin research and development credit carryforwards and
a decrease of $5.1 million related to foreign operations.
59
The Company recognizes interest and penalties related to unrecognized tax benefits in Income tax provision (benefit). Changes in the Company’s gross liability for
unrecognized tax benefits, excluding interest and penalties, were as follows (in thousands):
Unrecognized tax benefits, beginning of period
Increase in unrecognized tax benefits for tax positions taken in a prior period
Decrease in unrecognized tax benefits for tax positions taken in a prior period
Increase in unrecognized tax benefits for tax positions taken in the current period
Statute lapses
Settlements with taxing authorities
Unrecognized tax benefits, end of period
$
$
2021
2020
50,597
35
(6,402)
3,188
(2,340)
(222)
44,856
$
$
60,112
1,649
(12,560)
3,092
—
(1,696)
50,597
The amount of unrecognized tax benefits as of December 31, 2021 and 2020 that, if recognized, would affect the effective tax rate was $38.4 million and $43.8 million,
respectively.
The total gross amount of benefit related to interest and penalties associated with unrecognized tax benefits recognized during 2021, 2020 and 2019 in the Consolidated
statements of operations was $2.6 million, $2.1 million and $0.1 million, respectively.
The total gross amount of interest and penalties associated with unrecognized tax benefits recognized at December 31, 2021 and 2020 in the Consolidated balance
sheets was $22.9 million and $25.5 million, respectively.
The Company does not expect a significant increase or decrease to the total amounts of unrecognized tax benefits related to continuing operations during the fiscal year
ending December 31, 2022. However, the Company is under regular audit by tax authorities. The Company believes that it has appropriate support for the positions taken on
its tax returns and that its annual tax provision includes amounts sufficient to pay any assessments. Nonetheless, the amounts ultimately paid, if any, upon resolution of the
issues raised by the taxing authorities may differ materially from the amounts accrued for each year.
The Company or one of its subsidiaries files income tax returns in the U.S. federal and Wisconsin state jurisdictions and various other state and foreign jurisdictions. The
Company is no longer subject to income tax examinations for Wisconsin state income taxes before 2017 or for U.S. federal income taxes before 2018.
5. Capital Stock and Earnings Per Share
Capital Stock – The Company is authorized to issue 2,000,000 shares of preferred stock of $1.00 par value, none of which is outstanding. The Company's common
stock has a par value of $0.01 per share. During 2020, the Company retired 15.0 million shares of its treasury stock. Share information regarding the Company's common
stock at December 31, was as follows:
Common stock shares:
Authorized
Issued
Outstanding
Treasury stock shares
2021
2020
800,000,000
169,364,686
153,569,061
800,000,000
168,503,526
152,930,740
15,795,625
15,572,786
There were no discretionary share repurchases during the years ended December 31, 2021 and 2020. Discretionary share repurchases during the year ended
December 31, 2019 were $286.7 million or 8.2 million shares. Share repurchases of common stock that employees surrendered to satisfy withholding taxes in connection
with the vesting of restricted stock units (RSUs) and performance shares were $11.6 million or 0.3 million shares, $8.0 million or 0.3 million shares, and $9.8 million or 0.3
million shares during the years ended December 31, 2021, 2020 and 2019, respectively, discussed further in Note 17.
The Company paid cash dividends of $0.60, $0.44, and $1.50 per share during the years ended December 31, 2021, 2020, and 2019, respectively.
60
Earnings Per Share – The computation of basic and diluted earnings per share for the years ended December 31, was as follows (in thousands except per share
amounts):
Net income
Basic weighted-average shares outstanding
Effect of dilutive securities – employee stock compensation plan
Diluted weighted-average shares outstanding
Earnings per share:
Basic
Diluted
$
$
$
2021
2020
2019
650,024 $
1,298 $
423,635
153,747
1,233
154,980
4.23 $
4.19 $
153,186
722
153,908
0.01 $
0.01 $
157,054
750
157,804
2.70
2.68
Shares of common stock related to share-based compensation that were not included in the effect of dilutive securities because the effect would have been anti-dilutive
include 0.5 million, 1.4 million and 1.1 million shares during 2021, 2020 and 2019, respectively.
6. Additional Balance Sheet and Cash Flow Information
Investments in marketable securities consisted of the following at December 31, (in thousands):
Mutual funds
2021
2020
$
49,650 $
52,061
Mutual funds, included in Other long-term assets on the Consolidated balance sheets, are carried at fair value with gains and losses recorded in income. Mutual funds
are held to support certain deferred compensation obligations.
Inventories, net consisted of the following as of December 31, (in thousands):
Raw materials and work in process
Motorcycle finished goods
Parts and accessories and apparel
Inventory at lower of FIFO cost or net realizable value
Excess of FIFO over LIFO cost
2021
2020
$
$
347,915
345,956
103,191
797,062
(84,120)
712,942
$
$
211,979
281,132
84,469
577,580
(54,083)
523,497
Inventory obsolescence reserves deducted from FIFO cost were $63.0 million and $72.0 million as of December 31, 2021 and 2020, respectively.
Property, plant and equipment, net consisted of the following as of December 31, (in thousands):
Land and related improvements
Buildings and related improvements
Machinery and equipment
Software
Construction in progress
Accumulated depreciation
2021
2020
$
$
71,549
405,160
1,614,177
750,490
113,615
2,954,991
(2,271,007)
683,984
$
$
69,518
428,171
1,577,337
759,675
188,823
3,023,524
(2,279,740)
743,784
Software, net of accumulated amortization, included in Property, plant and equipment, net, was $79.8 million and $100.7 million as of December 31, 2021 and 2020,
respectively.
61
Accrued liabilities consisted of the following as of December 31, (in thousands):
2021
2020
Payroll, employee benefits and related expenses
Sales incentive programs
Warranty and recalls
Interest
Tax-related accruals
Deferred revenue
Leases
Fair value of derivative financial instruments
Restructuring
Other
$
$
159,474 $
42,980
39,635
54,001
34,279
18,293
17,369
2,361
2,995
230,594
601,981 $
107,511
52,820
44,415
65,590
24,238
18,070
17,081
25,521
23,920
178,048
557,214
Deposits – Beginning in 2020, Harley-Davidson Financial Services began offering brokered certificates of deposit to customers indirectly through contractual
arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $290.3 million and $80.0 million, net of fees, of interest-
bearing brokered certificates of deposit outstanding as of December 31, 2021 and December 31, 2020, respectively. As of December 31, 2021, the liabilities for deposits are
included in Short-term deposits, net or Long-term deposits, net on the Consolidated balance sheets based upon the term of each brokered certificate of deposit issued. As of
December 31, 2020, all deposits were classified as short-term. Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding
brokered certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
Future maturities of the Company's certificates of deposit as of December 31, 2021 were as follows (in thousands):
2022
2023
2024
2025
2026
Thereafter
Unamortized fees
$
$
72,475
74,304
64,696
—
79,742
—
(891)
290,326
62
Operating Cash Flow – The reconciliation of Net income to Net cash provided by operating activities for the years ended December 31, was as follows (in thousands):
Cash flows from operating activities:
Net income
Adjustments to reconcile Net income to Net cash provided by operating
activities:
2021
2020
2019
$
650,024
$
1,298
$
423,635
Depreciation and amortization
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to sales
Provision for credit losses
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables – accrued interest and other
Inventories, net
Accounts payable and accrued liabilities
Other current assets
Net cash provided by operating activities
$
165,185
86,115
13,810
8,317
(17,133)
42,156
89,001
25,049
(7,672)
(9,985)
(53,463)
13,316
(207,550)
173,548
4,983
325,677
975,701
Cash paid during the years ended December 31, for interest and income taxes was as follows (in thousands):
Interest
Income taxes
$
$
2021
191,663
155,579
185,715
71,142
14,435
40,833
(20,722)
23,494
531,701
181,870
(44,079)
10,345
127,657
7,418
80,858
(43,087)
9,012
1,176,592
1,177,890
2020
245,961
30,675
$
$
$
232,537
76,326
9,823
13,344
(13,256)
33,733
(5,822)
134,536
21,547
2,234
44,902
(11,119)
(47,576)
(18,462)
(28,110)
444,637
868,272
2019
229,678
149,828
$
$
$
Interest paid represents interest payments of Harley-Davidson Financial Services and interest payments of the Company, included in Financial Services interest expense
and Interest expense on the Consolidated statements of operations.
7. Finance Receivables
Finance receivables include both retail and wholesale finance receivables, including amounts held by consolidated VIEs. Finance receivables are recorded in the
financial statements at amortized cost net of an allowance for credit losses.
The Company provides retail financial services to customers of its dealers in the U.S. and Canada. The origination of retail loans is a separate and distinct transaction
between the Company and the retail customer, unrelated to the Company’s sale of product to its dealers. Retail finance receivables consist of secured promissory notes and
secured installment sales contracts and are primarily related to dealer sales of motorcycles to retail customers. The Company holds either titles or liens on titles to vehicles
financed by promissory notes and installment sales contracts. As of December 31, 2021 and 2020, approximately 11% of gross outstanding retail finance receivables were
originated in Texas; there were no other states that accounted for more than 10% of gross outstanding retail finance receivables.
The Company offers wholesale financing to its dealers in the U.S. and Canada. Wholesale finance receivables are related primarily to the Company's sale of
motorcycles and related parts and accessories to dealers. Wholesale loans to dealers are generally secured by financed inventory or property.
63
Finance receivables, net at December 31, were as follows (in thousands):
Retail finance receivables:
United States
Canada
Wholesale finance receivables:
United States
Canada
Allowance for credit losses
2021
2020
2019
2018
2017
$
$
6,303,293 $
190,226
6,493,519
400,160
17,621
417,781
6,911,300
(339,379)
6,571,921 $
6,128,269 $
215,926
6,344,195
459,495
30,254
489,749
6,833,944
(390,936)
6,443,008 $
6,180,236 $
236,192
6,416,428
1,067,880
88,639
1,156,519
7,572,947
(198,581)
7,374,366 $
6,103,378 $
224,823
6,328,201
1,007,956
75,659
1,083,615
7,411,816
(189,885)
7,221,931 $
5,901,002
239,598
6,140,600
939,621
77,336
1,016,957
7,157,557
(192,471)
6,965,086
Approved but unfunded retail finance loans totaled $175.9 million and $134.9 million at December 31, 2021 and 2020, respectively. Unused lines of credit extended to
the Company's wholesale finance customers totaled $1.70 billion and $1.64 billion at December 31, 2021 and 2020, respectively.
Wholesale finance receivables are generally contractually due within one year. As of December 31, 2021, contractual maturities of total finance receivables were as
follows (in thousands):
2022
2023
2024
2025
2026
Thereafter
United States
Canada
Total
$
$
1,468,277
1,200,378
1,347,423
1,439,253
1,075,717
172,405
6,703,453
$
$
58,001
42,949
46,712
50,844
9,341
—
207,847
$
$
1,526,278
1,243,327
1,394,135
1,490,097
1,085,058
172,405
6,911,300
On January 1, 2020, the Company adopted ASU No. 2016-13 Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial
Instruments (ASU 2016-13), which requires an entity to recognize expected lifetime losses on finance receivables upon origination. The allowance for credit losses as of
December 31, 2021 and 2020 represents the Company’s estimate of lifetime losses for its finance receivables. Prior to the adoption of ASU 2016-13, the Company
maintained an allowance for credit losses based on the Company’s estimate of probable losses inherent in its finance receivables as of the balance sheet date.
Under ASU 2016-13, the Company’s finance receivables are reported at amortized cost, net of the allowance for credit losses. Amortized cost includes the principal
outstanding, accrued interest, and deferred loan fees and costs. Based on differences in the nature of the finance receivables and the underlying methodology for calculating
the allowance for loan losses, the Company segments its finance receivables into the retail and wholesale portfolios. The Company further disaggregates each portfolio by
credit quality indicators. As the credit risk varies between the retail and wholesale portfolios, the Company utilizes different credit quality indicators for each portfolio. Prior to
the adoption of ASU 2016-13, the Company’s investment in finance receivables included the same components as the amortized cost under the new accounting guidance.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The Company performs a collective evaluation of the
adequacy of the retail allowance for credit losses. For periods after January 1, 2020, the Company utilizes a vintage-based loss forecast methodology that includes
decompositions for probability of default, exposure at default, attrition rate, and recovery balance rate. Reasonable and supportable economic forecasts for a two-year period
are incorporated into the methodology to reflect the estimated impact of changes in future economic conditions, such as unemployment rates, household obligations or other
relevant factors, over the two-year reasonable and supportable period. For periods beyond the Company’s reasonable and supportable forecasts, the Company reverts to its
average historical loss experience using a mean-reversion process over a three-year period. Adjustments to historical loss information are made for differences in current
loan-specific risk characteristics such as differences in underwriting standards,
64
portfolio mix, or term as well as other relevant factors. For periods prior to January 1, 2020, the Company performed a periodic and systematic collective evaluation of the
adequacy of the retail allowance for credit losses. The Company utilized loss forecast models which considered a variety of factors including, but not limited to, historical loss
trends, origination or vintage analysis, known and inherent risks in the portfolio, the value of the underlying collateral, recovery rates, and current economic conditions.
The wholesale portfolio is primarily composed of large balance, non-homogeneous loans. The Company’s evaluation for the wholesale allowance for credit losses is first
based on a loan-by-loan review to determine whether the loans share similar risk characteristics. The Company individually evaluates loans that do not share risk
characteristics. Loans identified as those for which foreclosure is probable are classified as Non-Performing, and a specific allowance for credit losses is established when
appropriate. The specific allowance is determined based on the amortized cost of the related finance receivable and the estimated fair value of the collateral, less selling
costs and the cash that the Company expects to receive. Finance receivables in the wholesale portfolio not individually assessed are aggregated, based on similar risk
characteristics, according to the Company’s internal risk rating system and measured collectively. For periods after January 1, 2020, the related allowance for credit losses is
based on factors such as the specific borrower’s financial performance and ability to repay, the Company’s past loan loss experience, reasonable and supportable economic
forecasts, and the value of the underlying collateral and expected recoveries. For periods prior to January 1, 2020, the related allowance for credit losses was based on
factors such as the specific borrower’s financial performance and ability to repay, the Company’s past loan loss experience, current economic conditions, and the value of the
underlying collateral.
The Company considers various third-party economic forecast scenarios as part of estimating the allowance for expected credit losses and applies a probability-
weighting to those economic forecast scenarios. Changes in the Company’s outlook on economic conditions impacted the retail and wholesale estimates for expected credit
losses at December 31, 2021. During 2021, the U.S. economy and the Company’s outlook on economic conditions improved from 2020; however, the pace of economic
recovery remained uncertain as demonstrated by unemployment levels above those experienced prior to the COVID-19 pandemic, muted consumer confidence, rising
inflation, global supply chain disruptions, and continuing COVID-19 pandemic-related challenges across the U.S., among other factors. As such, at the end of 2021, the
Company’s outlook on economic conditions included slow economic improvement in its economic scenario weighting.
Additionally, the historical experience incorporated into the portfolio-specific models does not fully reflect the Company's comprehensive expectations regarding the
future. As such, the Company incorporated qualitative factors to establish an appropriate allowance balance. These factors include motorcycle recovery value considerations,
delinquency adjustments, specific problem loan trends, and others, as appropriate.
Due to the use of projections and assumptions in estimating the losses, the amount of losses actually incurred by the Company in either portfolio could differ from the
amounts estimated. Further, the Company’s allowance for credit losses incorporates known conditions at the balance sheet date and management’s expectations
surrounding the economic forecasts. The Company will continue to monitor future economic trends and conditions. Expectations surrounding the Company's economic
forecasts may change in future periods as additional information becomes available.
The allowance for credit losses on finance receivables is comprised of individual components relating to wholesale and retail finance receivables. Changes in the
allowance for credit losses on finance receivables by portfolio for the year ended December 31, were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Retail
2021
Wholesale
$
$
371,738 $
31,338
(122,637)
45,881
326,320 $
19,198 $
(6,289)
—
150
13,059 $
Total
390,936
25,049
(122,637)
46,031
339,379
65
Balance, beginning of period
Cumulative effect of change in accounting
Provision for credit losses
Charge-offs
Recoveries
(a)
Balance, end of period
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Retail
2020
Wholesale
Total
188,501 $
95,558
175,225
(137,371)
49,825
371,738 $
10,080 $
5,046
6,645
(2,573)
—
19,198 $
Retail
2019
Wholesale
Total
182,098 $
132,243
(173,358)
47,518
188,501 $
7,787 $
2,293
—
—
10,080 $
198,581
100,604
181,870
(139,944)
49,825
390,936
189,885
134,536
(173,358)
47,518
198,581
$
$
$
$
(a) On January 1, 2020, the Company adopted ASU 2016-13 and increased the allowance for loan loss through Retained earnings, net of income taxes, to establish an allowance that
represents expected lifetime credit losses on the finance receivable portfolios at date of adoption.
The Company manages retail credit risk through its credit approval process and ongoing collection efforts. The Company uses FICO scores, a standard credit rating
measurement, to differentiate the expected default rates of retail credit applicants, enabling the Company to better evaluate credit applicants for approval and to tailor pricing
according to this assessment. For the Company’s U.S. and Canadian retail finance receivables, the Company determines the credit quality indicator for each loan at
origination and does not update the credit quality indicator subsequent to the loan origination date.
As loan performance by credit quality indicator differs between the U.S. and Canadian retail loans, the Company’s credit quality indicators vary for the two portfolios. For
U.S. retail finance receivables, those with a FICO score of 740 or above at origination are generally considered super prime, loans with a FICO score between 640 and 740
are generally categorized as prime, and loans with FICO score below 640 are generally considered sub-prime. For Canadian retail finance receivables, those with a FICO
score of 700 or above at origination are generally considered super prime, loans with a FICO score between 620 and 700 are generally categorized as prime, and loans with
FICO score below 620 are generally considered sub-prime.
The amortized cost of the Company's U.S. and Canadian retail finance receivables by vintage and credit quality indicator was as follows (in thousands):
2021
2020
2019
2018
2017
2016 & Prior
Total
December 31, 2021
U.S.
Retail:
Super
prime
Prime
Sub-
prime
Canadian
Retail:
Super
prime
Prime
Sub-
prime
$
1,010,636
$
484,479
$
316,390
$
171,763
$
65,753
$
27,424
$
2,076,445
1,391,385
476,688
712,858
273,787
2,878,709
1,471,124
51,779
16,882
2,356
32,724
12,675
2,134
470,177
182,002
968,569
27,073
9,244
1,571
277,206
105,330
554,299
13,984
6,230
947
142,288
61,923
269,964
4,619
3,628
606
82,169
51,035
3,076,083
1,150,765
160,628
6,303,293
1,614
1,779
381
131,793
50,438
7,995
71,017
2,949,726
$
47,533
1,518,657
$
37,888
1,006,457
$
21,161
575,460
$
8,853
278,817
$
3,774
164,402
$
190,226
6,493,519
$
66
U.S. Retail:
Super prime
Prime
Sub-prime
Canadian Retail:
Super prime
Prime
Sub-prime
2020
2019
2018
December 31, 2020
2017
2016
2015 & Prior
Total
$
822,631 $
1,133,637
435,875
2,392,143
53,465
18,568
3,172
75,205
2,467,348 $
$
575,977 $
794,058
295,403
1,665,438
48,692
14,257
2,498
65,447
1,730,885 $
355,529 $
508,713
177,598
1,041,840
28,581
10,269
1,560
40,410
1,082,250 $
165,436 $
293,358
111,163
569,957
13,818
6,727
1,095
21,640
591,597 $
71,360 $
156,688
72,556
300,604
5,018
3,198
607
8,823
309,427 $
29,181 $
77,046
52,060
158,287
2,011
2,025
365
4,401
162,688 $
2,020,114
2,963,500
1,144,655
6,128,269
151,585
55,044
9,297
215,926
6,344,195
The Company's credit risk on the wholesale portfolio is different from that of the retail portfolio. Whereas the retail portfolio represents a relatively homogeneous pool of
retail finance receivables that exhibit more consistent loss patterns, the wholesale portfolio exposures are less consistent. The Company utilizes an internal credit risk rating
system to manage credit risk exposure consistently across wholesale borrowers and individually evaluates credit risk factors for each borrower. The Company uses the
following internal credit quality indicators, based on an internal risk rating system, listed from highest level of risk to lowest level of risk for the wholesale portfolio: Doubtful,
Substandard, Special Mention, Medium Risk and Low Risk. Based upon the Company’s review, the dealers classified in the Doubtful category are the dealers with the
greatest likelihood of being charged-off, while the dealers classified as Low Risk are least likely to be charged-off. Additionally, the Company classifies dealers identified as
those in which foreclosure is probable as Non-Performing. The internal rating system considers factors such as the specific borrower's ability to repay and the estimated
value of any collateral. Dealer risk rating classifications are reviewed and updated on a quarterly basis.
The amortized cost of wholesale finance receivables, by vintage and credit quality indicator, was as follows (in thousands):
2021
2020
2019
2018
2017
December 31, 2021
Non-Performing
Doubtful
Substandard
Special Mention
Medium Risk
Low Risk
$
$
—
—
—
—
—
380,211
380,211
$
$
—
—
—
—
—
11,379
11,379
$
$
—
—
—
—
—
11,047
11,047
2020
2019
2018
$
$
—
—
—
—
—
10,565
10,565
December 31, 2020
2017
$
$
Non-Performing
Doubtful
Substandard
Special Mention
Medium Risk
Low Risk
$
$
— $
—
—
658
1,925
388,568
391,151 $
— $
—
—
365
242
71,441
72,048 $
— $
—
—
—
—
7,887
7,887 $
— $
—
—
31
—
13,412
13,443 $
67
—
—
—
—
—
3,662
3,662
2016 & Prior
—
—
—
—
—
917
917
$
$
Total
—
—
—
—
—
417,781
417,781
$
$
2016
2015 & Prior
Total
— $
—
—
—
—
2,297
2,297 $
— $
—
—
—
—
2,923
2,923 $
—
—
—
1,054
2,167
486,528
489,749
Retail finance receivables are contractually delinquent if the minimum payment is not received by the specified due date. Retail finance receivables at amortized cost,
excluding accrued interest, are generally charged-off when the receivable is 120 days or more delinquent, the related asset is repossessed, or the receivable is otherwise
deemed uncollectible. All retail finance receivables accrue interest until either collected or charged-off. The Company reverses accrued interest related to charged-off
accounts against interest income when the account is charged-off. The Company reversed $16.8 million and $19.1 million of accrued interest against interest income during
the years ended December 31, 2021 and 2020, respectively. Due to the timely write-off of accrued interest, the Company made the election provided under ASC Topic 326,
Financial Instruments - Credit Losses to exclude accrued interest from its allowance for credit losses. Accordingly, as of December 31, 2021 and 2020, all retail finance
receivables were accounted for as interest-earning receivables, of which $34.8 million and $33.1 million, respectively, were 90 days or more past due.
Wholesale finance receivables are delinquent if the minimum payment is not received by the contractual due date. Wholesale finance receivables are written down once
the Company determines that the specific borrower does not have the ability to repay the loan in full. Interest continues to accrue on past due finance receivables until the
date the Company determines that foreclosure is probable, and the finance receivable is placed on non-accrual status. The Company will resume accruing interest on these
accounts when payments are current according to the terms of the loans and future payments are reasonably assured. While on non-accrual status, all cash received is
applied to principal or interest as appropriate. Once an account is charged-off, the Company will reverse the associated accrued interest against interest income. As the
Company follows a non-accrual policy for interest, the allowance for credit losses excludes accrued interest for the wholesale portfolio. There were no charged-off accounts
during 2021. As such, the Company did not reverse any accrued interest. The Company reversed $0.4 million of accrued interest related to the charge-off of Non-Performing
dealer loans during the year ended December 31, 2020. There were no dealers on non-accrual status at December 31, 2021 or December 31, 2020.
The aging analysis of finance receivables at December 31, was as follows (in thousands):
Retail finance receivables
Wholesale finance receivables
Retail finance receivables
Wholesale finance receivables
Current
6,298,485 $
417,720
6,716,205 $
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due
Total
Past Due
Total
Finance
Receivables
115,942 $
44,326 $
9
1
115,951 $
44,327 $
34,766 $
51
34,817 $
195,034 $
61
195,095 $
6,493,519
417,781
6,911,300
2021
Current
6,164,369 $
489,556
6,653,925 $
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due
Total
Past Due
Total
Finance
Receivables
106,818 $
166
106,984 $
39,933 $
23
39,956 $
33,075 $
4
33,079 $
179,826 $
193
180,019 $
6,344,195
489,749
6,833,944
2020
$
$
$
$
The recorded investment of retail and wholesale finance receivables, excluding non-accrual status finance receivables, that were contractually past due 90 days or more
at December 31, for the past five years was as follows (in thousands):
United States
Canada
2021
2020
2019
2018
2017
$
$
33,850 $
967
34,817 $
32,599 $
480
33,079 $
47,138 $
888
48,026 $
41,285 $
1,051
42,336 $
39,051
1,025
40,076
Generally, it is the Company’s policy not to change the terms and conditions of finance receivables. However, to minimize economic loss, the Company may modify
certain finance receivables in troubled debt restructurings. Total finance receivables in troubled debt restructurings were not significant as of December 31, 2021 and
December 31, 2020. Additionally, in certain situations, the Company may offer short-term adjustments to customer payment due dates without affecting the associated
interest rate or loan term. Starting in the second quarter of 2020, the Company granted an increased amount of short-term payment due date extensions on eligible retail
loans to help retail customers get through financial difficulties associated with the COVID-19 pandemic. During the first half of 2021, the volume of extensions declined from
the levels experienced during 2020 as a result of the COVID-19 pandemic, but extensions did not return to pre-COVID-19 pandemic levels until the end of the second quarter
of 2021. The Company discontinued extensions specific to the COVID-19 pandemic at the beginning of the third quarter of 2021; however, it continues to grant standard
payment extensions to customers in accordance with its policies.
68
8. Goodwill and Intangible Assets
Changes in the carrying amount of goodwill in the Motorcycles segment for the years ended December 31, was as follows (in thousands):
Balance, beginning of period
Currency translation
Balance, end of period
2021
2020
$
$
65,976 $
(2,799)
63,177 $
64,160
1,816
65,976
Intangible assets, excluding goodwill, included in the Motorcycles segment consist primarily of customer relationships and trademarks with useful lives ranging from 5 to
20 years. Intangible assets are amortized on a straight-line basis over their estimated useful lives. Intangible assets are recorded in Other long-term assets on the
Consolidated balance sheets. Intangible assets at December 31, were as follows (in thousands):
Gross carrying amount
Accumulated amortization
2021
2020
$
$
11,300
(3,786)
7,514
$
$
12,979
(3,350)
9,629
Amortization of intangible assets, excluding goodwill, recorded in Selling, administrative and engineering expense on the Consolidated statements of operations was
$0.4 million, $1.1 million and $0.9 million for 2021, 2020 and 2019, respectively. Future amortization of the Company's intangible assets as of December 31, 2021 is as
follows (in thousands):
2022
2023
2024
2025
2026
Thereafter
$
$
847
847
691
639
639
3,851
7,514
The Financial Services segment had no goodwill or intangible assets at December 31, 2021 and 2020.
9. Derivative Financial Instruments and Hedging Activities
The Company is exposed to risks from fluctuations in foreign currency exchange rates, interest rates and commodity prices. To reduce its exposure to such risks, the
Company selectively uses derivative financial instruments. All derivative transactions are authorized and executed pursuant to regularly reviewed policies and procedures
which prohibit the use of financial instruments for speculative trading purposes.
The Company sells products in foreign currencies and utilizes foreign currency exchange contracts to mitigate the effects of foreign currency exchange rate fluctuations
related to the Euro, Australian dollar, Japanese yen, Brazilian real, Canadian dollar, Mexican peso, Chinese yuan, Singapore dollar, Thai baht, and Pound sterling. The
Company's foreign currency exchange contracts generally have maturities of less than one year.
The Company utilizes commodity contracts to mitigate the effects of commodity price fluctuations related to metals and fuel consumed in the Company’s motorcycle
operations. The Company's commodity contracts generally have maturities of less than one year.
The Company periodically utilizes treasury rate lock contracts to fix the interest rate on a portion of the principal related to an anticipated issuance of long-term debt,
interest rate swaps to reduce the impact of fluctuations in interest rates on medium-term notes with floating interest rates, and cross-currency swaps to mitigate the effect of
foreign currency exchange rate fluctuations on foreign currency-denominated debt. The Company also utilizes interest rate caps to facilitate certain asset-backed
securitization transactions.
All derivative financial instruments are recognized on the Consolidated balance sheets at fair value. In accordance with ASC Topic 815, Derivatives and Hedging (ASC
Topic 815), the accounting for changes in the fair value of a derivative financial
69
instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship.
Changes in the fair value of derivative financial instruments that are designated as cash flow hedges are initially recorded in Other comprehensive income (OCI) and
subsequently reclassified into earnings when the hedged item affects income. The Company assesses, both at the inception of each hedge and on an ongoing basis, whether
the derivative financial instruments that are designated as cash flow hedging transactions are highly effective in offsetting changes in cash flows of the hedged items. No
component of a designated hedging derivative financial instrument’s gain or loss is excluded from the assessment of hedge effectiveness. Derivative financial instruments not
designated as hedges are not speculative and are used to manage the Company’s exposure to foreign currency, commodity risks, and interest rate risks. Changes in the fair
value of derivative financial instruments not designated as hedging instruments are recorded directly in income. Cash flow activity associated with the Company's derivative
financial instruments is recorded in Cash flows from operating activities on the Consolidated statement of cash flow.
The notional and fair values of the Company's derivative financial instruments under ASC Topic 815, at December 31, were as follows (in thousands):
Foreign currency
contracts
Commodity contracts
Cross-currency swaps
Interest rate swaps
Foreign currency
contracts
Commodity contracts
Interest rate caps
Notional
Value
2021
Other
Current Assets
Derivative Financial Instruments
Designated as Cash Flow Hedging Instruments
Accrued
Liabilities
Notional
Value
2020
Other
Current Assets
Accrued Liabilities
562,262
996
1,367,460
—
1,930,718
$
$
14,644
19
35,071
—
49,734
$
$
1,388
39
—
—
1,427
$
$
533,925
671
1,367,460
450,000
2,352,056
$
$
11
—
138,622
—
138,633
$
$
21,927
52
—
3,086
25,065
Notional
Value
2021
Other
Current Assets
Derivative Financial Instruments
Not Designated as Hedging Instruments
Accrued
Liabilities
Notional
Value
2020
Other
Current Assets
Accrued Liabilities
241,935
10,631
504,526
757,092
$
$
1,299
641
360
2,300
$
$
916
18
—
934
$
$
245,494
6,806
978,058
1,230,358
$
$
737
849
47
1,633
$
$
435
21
—
456
$
$
$
$
The amount of gains and losses related to derivative financial instruments designated as cash flow hedges for the years ended December 31, were as follows (in
thousands):
Foreign currency contracts
Commodity contracts
Cross-currency swaps
Treasury rate lock contracts
Interest rate swaps
$
$
2021
29,602 $
345
(103,551)
—
397
(73,207) $
Gain/(Loss)
Recognized in OCI
2020
2019
2021
Gain/(Loss)
Reclassified from AOCL into Income
2020
2019
8,235 $
(103)
8,326
—
(9,981)
6,477 $
(12,531) $
313
(115,200)
(502)
(2,689)
(130,609) $
9,859 $
(189)
153,472
(492)
(14,543)
148,107 $
21,433
(70)
12,156
(492)
(5,295)
27,732
(14,507) $
(160)
130,297
—
(8,449)
107,181 $
70
The location and amount of gains and losses recognized in income related to derivative financial instruments designated as cash flow hedges for the years ended
December 31, were as follows (in thousands):
Line item on the Consolidated statements of operations in which the effects
of cash flow hedges are recorded
$
3,243,287 $
1,048,174 $
30,972 $
192,944
Motorcycles
cost of goods sold
Selling, administrative &
engineering expense
Interest expense
Financial Services
interest expense
2021
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
Commodity contracts
Cross-currency swaps
Treasury rate lock contracts
Interest rate swaps
$
$
$
$
$
(12,531) $
313 $
— $
— $
— $
— $
— $
(115,200) $
— $
— $
2020
— $
— $
— $
(363) $
— $
—
—
—
(139)
(2,689)
Line item on the Consolidated statements of operations in which the effects
of cash flow hedges are recorded
$
2,435,745 $
1,050,627 $
31,121 $
246,447
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
Commodity contracts
Cross-currency swaps
Treasury rate lock contracts
Interest rate swaps
$
$
$
$
$
9,859 $
(189) $
— $
— $
— $
— $
— $
153,472 $
— $
— $
2019
— $
— $
— $
(362) $
— $
—
—
—
(130)
(14,543)
Line item on the Consolidated statements of operations in which the effects
of cash flow hedges are recorded
$
3,229,798 $
1,199,056 $
31,078 $
210,438
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
Commodity contracts
Cross-currency swaps
Treasury rate lock contracts
Interest rate swaps
$
$
$
$
$
21,433 $
(70) $
— $
— $
— $
— $
— $
12,156 $
— $
— $
— $
— $
— $
(362) $
— $
—
—
—
(130)
(5,295)
The amount of net loss included in Accumulated other comprehensive loss (AOCL) at December 31, 2021, estimated to be reclassified into income over the next 12
months was $1.2 million.
71
The amount of gains and losses recognized in income related to derivative financial instruments not designated as hedging instruments as of December 31, were as
follows (in thousands). Gains and losses on foreign currency contracts and commodity contracts were recorded in Motorcycles and Related Products cost of goods sold and
the interest rate caps were recorded in Financial Services operating expense.
Foreign currency contracts
Commodity contracts
Interest rate caps
2021
Amount of Gain/(Loss)
Recognized in Income
2020
2019
$
$
(2,374) $
1,966
313
(95) $
(205) $
(148)
(532)
(885) $
191
17
(143)
65
The Company is exposed to credit loss risk in the event of non-performance by counterparties to its derivative financial instruments. Although no assurances can be
given, the Company does not expect any of the counterparties to its derivative financial instruments to fail to meet their obligations. To manage credit loss risk, the Company
evaluates counterparties based on credit ratings and, on a quarterly basis, evaluates each hedge’s net position relative to the counterparty’s ability to cover their position.
10. Leases
The Company determines if an arrangement is or contains a lease at contract inception. Right-of-use (ROU) assets related to the Company's leases are recorded in
Lease assets and lease liabilities are recorded in Accrued liabilities and Lease liability on the Consolidated balance sheets.
ROU assets represent the Company’s right to use an underlying asset over the lease term and lease liabilities represent the Company's obligation to make lease
payments arising from the lease. ROU assets and lease liabilities are recognized at the lease commencement date based on the present value of future lease payments over
the lease term. The ROU asset also includes prepaid lease payments and initial direct costs and is reduced for lease incentives paid by the lessor. The discount rate used to
determine the present value is generally the Company's incremental borrowing rate because the implicit rate in the lease is not readily determinable. The lease term used to
calculate the ROU asset and lease liabilities includes periods covered by options to extend or terminate when the Company is reasonably certain the lease term will include
these optional periods.
In accordance with ASC Topic 842, Leases (ASC Topic 842), the Company elected the short-term lease practical expedient that allows entities to recognize lease
payments on a straight-line basis over the lease term for leases with a term of 12 months or less. The Company has also elected the practical expedient under ASC Topic
842 allowing entities to not separate non-lease components from lease components, but instead account for such components as a single lease component for all leases
except leases involving assets used in manufacturing and distribution processes.
The Company has operating lease arrangements for sales and administrative offices, manufacturing and distribution facilities, product testing facilities, equipment and
vehicles. The Company’s leases have remaining lease terms ranging from 1 to 6 years, some of which include options to extend the lease term for periods generally not
greater than 5 years and some of which include options to terminate the leases within 1 year. Certain leases also include options to purchase the leased asset. The
Company's leases do not contain any material residual value guarantees or material restrictive covenants.
Operating lease expense for the years ended December 31, 2021 and 2020 was $24.9 million and $26.7 million, respectively. This includes variable lease costs related
to assets used in manufacturing and distribution processes of approximately $4.4 million and $5.6 million for the years ended December 31, 2021 and 2020, respectively.
Other variable and short-term lease costs were not material.
72
Balance sheet information related to the Company's leases at December 31, was as follows (in thousands):
Lease assets
Accrued liabilities
Lease liabilities
2021
2020
$
$
$
49,625
17,369
29,904
47,273
$
$
$
Future maturities of the Company's operating lease liabilities as of December 31, 2021 were as follows (in thousands):
2022
2023
2024
2025
2026
Thereafter
Future lease payments
Present value discount
Lease liabilities
$
$
Other lease information surrounding the Company's operating leases as of December 31, was as follows (dollars in thousands):
Cash outflows for amounts included in the measurement of lease liabilities
ROU assets obtained in exchange for lease obligations, net of modifications
Weighted-average remaining lease term (in years)
Weighted-average discount rate
11. Debt
2021
2020
$
$
25,117
25,111
$
$
3.86
1.9 %
45,203
17,081
30,115
47,196
18,059
10,050
7,640
6,000
5,043
1,974
48,766
(1,493)
47,273
20,533
1,833
3.78
3.1 %
Debt with a contractual term less than 12 months is generally classified as short-term and consisted of the following at December 31, (in thousands):
Unsecured commercial paper
2021
2020
$
751,286 $
1,014,274
Debt with a contractual term greater than 12 months is generally classified as long-term and consisted of the following at December 31, (in thousands):
Secured debt:
Asset-backed Canadian commercial paper conduit facility
Asset-backed U.S. commercial paper conduit facilities
Asset-backed securitization debt
Unamortized discounts and debt issuance costs
2021
2020
$
85,054 $
272,589
1,634,753
(7,611)
1,984,785
116,678
402,205
1,800,393
(8,437)
2,310,839
73
Unsecured notes (at par value):
Medium-term notes:
2021
2020
Due in 2021, issued January 2016
Due in 2021, issued in November 2018
Due in 2021, issued May 2018
Due in 2022, issued February 2019
Due in 2022, issued June 2017
Due in 2023, issued February 2018
Due in 2023, issued May 2020
Due in 2024, issued November 2019
Due in 2025, issued June 2020
Unamortized discounts and debt issuance costs
(a)
(b)
Senior notes:
Due in 2025, issued July 2015
Due in 2045, issued July 2015
Unamortized discounts and debt issuance costs
Long-term debt
Current portion of long-term debt, net
Long-term debt, net
2.85%
LIBOR + 0.94%
3.55%
4.05%
2.55%
3.35%
4.94%
3.14%
3.35%
3.50%
4.625%
$
(a)
Euro denominated €650.0 million par value remeasured to U.S. dollar at December 31, 2021 and 2020, respectively
(b) Euro denominated €600.0 million par value remeasured to U.S. dollar at December 31, 2021 and 2020, respectively
The Company’s future principal payments on debt obligations as of December 31, 2021 were as follows (in thousands):
2022
2023
2024
2025
2026
Thereafter
—
—
—
550,000
400,000
350,000
737,302
680,586
700,000
(9,228)
3,408,660
450,000
300,000
(5,332)
744,668
4,153,328
6,138,113
(1,542,496)
4,595,617 $
$
$
600,000
450,000
350,000
550,000
400,000
350,000
797,206
735,882
700,000
(15,374)
4,917,714
450,000
300,000
(6,023)
743,977
5,661,691
7,972,530
(2,039,597)
5,932,933
2,302,568
1,735,386
1,125,031
1,367,781
80,804
300,000
6,911,570
Unsecured Commercial Paper – Commercial paper maturities may range up to 365 days from the issuance date. The weighted-average interest rate of outstanding
commercial paper balances was 0.40% and 1.34% at December 31, 2021 and 2020, respectively.
Credit Facilities – In April 2020, the Company entered into a $707.5 million five-year credit facility to replace the $765.0 million five-year credit facility that was due to
mature in April 2021. The new five-year credit facility matures in April 2025. The Company also amended its $780.0 million five-year credit facility in April 2020 to
$707.5 million with no change to the maturity date of April 2023. Additionally, the Company had a $350.0 million 364-day credit facility that matured in May 2021. The five-
year credit facilities (together, the Global Credit Facilities) bear interest at variable rates, which may be adjusted upward or downward depending on certain criteria, such as
credit ratings. The Global Credit Facilities also require the Company to pay a fee based on the average daily unused portion of the aggregate commitments. The Global
Credit Facilities are committed facilities primarily used to support the Company's unsecured commercial paper program.
Unsecured Notes – The fixed-rate U.S. dollar-denominated unsecured notes provide for semi-annual interest payments, the fixed-rate foreign currency-dominated
unsecured notes provide for annual interest payments, and the floating-rate unsecured notes provide for quarterly interest payments. Principal on the unsecured notes is due
at maturity.
74
During January, March, and May of 2021, $600.0 million of 2.85%, $450.0 million of floating rate, and $350.0 million of 3.55% medium-term notes matured, respectively,
and the principal and accrued interest were paid in full. During February, May, and June of 2020, $600.0 million of 2.15%, $450.0 million of floating rate, and $350.0 million of
2.40% medium-term notes matured, respectively, and the principal and accrued interest were paid in full.
Operating and Financial Covenants – Harley-Davidson Financial Services and the Company are subject to various operating and financial covenants related to the credit
facilities and various operating covenants under the medium-term and senior notes and the U.S. and Canadian asset-backed commercial paper conduit facilities. The more
significant covenants are described below.
The operating covenants limit the Company’s and Harley-Davidson Financial Services ability to:
•
•
•
Assume or incur certain liens;
Participate in certain mergers or consolidations; and
Purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the ratio of Harley-Davidson Financial Services’ consolidated debt, excluding secured debt, to
Harley-Davidson Financial Services consolidated allowance for credit losses on finance receivables plus Harley-Davidson Financial Services’ consolidated shareholders'
equity, excluding accumulated other comprehensive loss (AOCL), cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's
consolidated debt to the Company's consolidated debt and consolidated shareholders’ equity (where the Company's consolidated debt in each case excludes that of Harley-
Davidson Financial Services and its subsidiaries, and the Company's consolidated shareholders’ equity excludes AOCL), cannot exceed 0.7 to 1.0 as of the end of any fiscal
quarter. No financial covenants are required under the medium-term or senior notes or the U.S. or Canadian asset-backed commercial paper conduit facilities.
At December 31, 2021 and 2020, Harley-Davidson Financial Services and the Company remained in compliance with all of the then existing covenants.
12. Asset-Backed Financing
The Company participates in asset-backed financing both through asset-backed securitization transactions and through asset-backed commercial paper conduit
facilities. In the Company's asset-backed financing programs, the Company transfers retail motorcycle finance receivables to special purpose entities (SPEs), which are
considered VIEs under U.S. GAAP. Each SPE then converts those assets into cash, through the issuance of debt. The Company retains servicing rights for all of the retail
motorcycle finance receivables transferred to SPEs as part of an asset-backed financing. The accounting treatment for asset-backed financings depends on the terms of the
related transaction and the Company’s continuing involvement with the VIE.
In transactions where the Company has power over the significant activities of the VIE and has an obligation to absorb losses or the right to receive benefits from the
VIE that are potentially significant to the VIE, the Company is the primary beneficiary of the VIE and consolidates the VIE within its consolidated financial statements. On a
consolidated basis, the asset-backed financing is treated as a secured borrowing in this type of transaction and is referred to as an on-balance sheet asset-backed financing.
In transactions where the Company is not the primary beneficiary of the VIE, the Company must determine whether it can achieve a sale for accounting purposes under
ASC Topic 860, Transfers and Servicing (ASC Topic 860). To achieve a sale for accounting purposes, the assets being transferred must be legally isolated, not be
constrained by restrictions from further transfer, and be deemed to be beyond the Company’s control. If the Company does not meet all of these criteria for sale accounting,
then the transaction is accounted for as a secured borrowing and is referred to as an on-balance sheet asset-backed financing.
If the Company meets all three of the sale criteria above, the transaction is recorded as a sale for accounting purposes and is referred to as an off-balance sheet asset-
backed financing. Upon sale, the retail motorcycle finance receivables are removed from the Company’s Consolidated balance sheets and a gain or loss is recognized for the
difference between the cash proceeds received, the assets derecognized, and the liabilities recognized as part of the transaction. The gain or loss on sale is included in
Financial Services revenue in the Consolidated statements of operations.
The Company is not required, and does not currently intend, to provide any additional financial support to the on- or off-balance sheet VIEs associated with these
transactions. Investors and creditors in these transactions only have recourse to the assets held by the VIEs.
75
The assets and liabilities related to the on-balance sheet asset-backed financings included in the Consolidated balance sheets at December 31, were as follows (in
thousands):
On-balance sheet assets and
liabilities:
Consolidated VIEs:
Asset-backed
securitizations
Asset-backed U.S.
commercial paper conduit
facility
Unconsolidated VIEs:
Asset-backed Canadian
commercial paper conduit
facility
On-balance sheet assets and
liabilities:
Consolidated VIEs:
Asset-backed
securitizations
Asset-backed U.S.
commercial paper conduit
facilities
Unconsolidated VIEs:
Asset-backed Canadian
commercial paper conduit
facility
Finance receivables
Allowance for
credit losses
Restricted cash
Other assets
Total assets
Asset-backed debt
2021
$
2,048,194
$
(102,779)
$
123,717
$
2,328
$
2,071,460
$
1,627,142
297,454
(14,898)
20,567
654
303,777
272,589
97,180
2,442,828
$
(3,990)
(121,667)
$
6,191
150,475
$
$
2020
139
3,121
99,520
2,474,757
$
85,054
1,984,785
$
Finance receivables
Allowance for
credit losses
Restricted cash
Other assets
Total assets
Asset-backed debt
$
2,129,372
$
(124,627)
$
116,268
$
2,622
$
2,123,635
$
1,791,956
441,402
(25,793)
26,624
1,131
443,364
402,205
133,976
2,704,750
$
(6,508)
(156,928)
$
9,073
151,965
$
126
3,879
136,667
2,703,666
$
116,678
2,310,839
$
$
On-Balance Sheet Asset-Backed Securitization VIEs – The Company transfers U.S. retail motorcycle finance receivables to SPEs which in turn issue secured notes to
investors, with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance receivables. Each on-balance sheet asset-
backed securitization SPE is a separate legal entity, and the U.S. retail motorcycle finance receivables included in the asset-backed securitizations are only available for
payment of the secured debt and other obligations arising from the asset-backed securitization transactions and are not available to pay other obligations or claims of the
Company’s creditors until the associated secured debt and other obligations are satisfied. Restricted cash balances held by the SPEs are used only to support the
securitizations. There are no amortization schedules for the secured notes; however, the debt is reduced monthly as available collections on the related U.S. retail motorcycle
finance receivables are applied to outstanding principal. The secured notes currently have various contractual maturities ranging from 2024 to 2029.
The Company is the primary beneficiary of its on-balance sheet asset-backed securitization VIEs because it retains servicing rights and a residual interest in the VIEs in
the form of a debt security. As the servicer, the Company is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s
economic performance. As a residual interest holder, the Company has the obligation to absorb losses and the right to receive benefits which could potentially be significant
to the VIE.
In 2021, the Company transferred $1.30 billion of U.S. retail motorcycle finance receivables to two separate SPEs which, in turn, issued $1.18 billion, or $1.17 billion net
of discounts and issuance costs, of secured notes through two separate on-balance sheet asset-backed securitization transactions. In 2020, the Company transferred
$2.42 billion of U.S. retail motorcycle finance receivables to four separate SPEs which, in turn, issued $2.08 billion, or $2.06 billion net of discounts and issuance costs, of
secured notes through four separate on-balance sheet asset-backed securitization transactions.
76
At December 31, 2021, the Consolidated balance sheets included outstanding balances related to the following secured notes with the related maturity dates and
interest rates (in thousands):
Issue Date
August 2021
February 2021
May 2020
May 2020
April 2020
January 2020
June 2019
May 2019
Principal Amount
at Date of Issuance
$575,000
$600,000
$750,178
$500,000
$300,000
$525,000
$525,000
$500,000
Weighted-Average Rate
at Date of Issuance
0.42%
0.30%
3.38%
2.37%
3.30%
1.83%
2.37%
3.05%
Contractual Maturity Date
at Date of Issuance
August 2022 - May 2029
February 2022 - September 2028
April 2028
October 2021 - October 2028
November 2027
February 2021 - April 2027
July 2020 - November 2026
July 2026
There were no secured notes included in the Consolidated balance sheets at December 31, 2020 that were repaid in full during 2021. For the years ended
December 31, 2021 and 2020, interest expense on the secured notes was $32.4 million and $42.1 million, respectively, which is included in Financial Services interest
expense. The weighted average interest rate of the outstanding on-balance sheet asset-backed securitization transactions was 1.36% and 2.39% at December 31, 2021 and
2020, respectively.
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE – Until November 25, 2020, the Company had two separate agreements with third-party
banks and their asset-backed U.S. commercial paper conduits, a $300.0 million revolving facility agreement and a $600.0 million revolving facility agreement (together, the
Former U.S. Conduit Facilities). On November 25, 2020, the Company amended each revolving facility agreement by consolidating the two agreements into one
$900.0 million revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving
facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-
backed U.S. commercial paper conduits. In addition to the $900.0 million aggregate commitment, the agreement allows for additional borrowings, at the lender’s discretion, of
up to $300.0 million. On November 19, 2021, the Company renewed the U.S. Conduit Facility. Availability under the U.S. Conduit Facility is based on, among other things, the
amount of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
Under the U.S. Conduit Facility, the assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not
available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal based on prevailing
commercial paper rates if funded by a conduit lender through the issuance of commercial paper. If not funded by a conduit lender through the issuance of commercial paper,
the terms of the interest are based on LIBOR, with provisions for a transition to other benchmark rates, generally aligning to recommendations published by the Alternative
Reference Rates Committee convened by the Federal Reserve Board and Federal Reserve Bank of New York. In each of these cases, a program fee is assessed based on
the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total aggregate
commitment. When calculating the unused fee, the aggregate commitment does not include any unused portion of the $300.0 million additional borrowings allowed. There is
no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon
expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related
receivables held by the SPE is approximately 5 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of December 31,
2021, the U.S. Conduit Facility has an expiration date of November 18, 2022.
The Company is the primary beneficiary of its U.S. Conduit Facility VIE because it retains servicing rights and a residual interest in the VIE in the form of a debt security.
As the servicer, the Company is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance. As
a residual interest holder, the Company has the obligation to absorb losses and the right to receive benefits which could potentially be significant to the VIE.
In 2021, the Company transferred $83.5 million of U.S. retail motorcycle finance receivables to an SPE which, in turn, issued $71.5 million of debt under the U.S.
Conduit Facility. In 2020, the Company transferred $195.3 million of U.S. retail motorcycle finance receivables to an SPE which, in turn, issued $163.6 million of debt under
the Former U.S. Conduit Facilities.
77
For the year ended December 31, 2021 interest expense under the U.S. Conduit Facility was a total of $5.3 million. For the year ended December 31, 2020 interest
expense under the Former U.S. Conduit Facilities and U.S. Conduit Facility was a total of $8.9 million. The interest expense is included in Financial Services interest
expense. The weighted average interest rate of the outstanding U.S. Conduit Facility was 1.77% and 1.61% at December 31, 2021 and 2020, respectively.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility – In June 2021, the Company renewed its facility agreement (Canadian Conduit) with a
Canadian bank-sponsored asset-backed commercial paper conduit. Under the agreement, the Canadian Conduit is contractually committed, at the Company's option, to
purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$125.0 million. Prior to the renewal and amendment, the Canadian Conduit was
contractually committed, at the Company's option, to purchase from the Company eligible Canadian retail motorcycle finance receivables for proceeds up to C$220.0 million.
The transferred assets are restricted as collateral for the payment of the associated debt. The terms for this debt provide for interest on the outstanding principal based on
prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the unused portion
of the total aggregate commitment of C$125.0 million. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance
receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available
collections. The expected remaining term of the related receivables is approximately 4 years. Unless earlier terminated or extended by mutual agreement of the Company
and the lenders, as of December 31, 2021, the Canadian Conduit has an expiration date of June 27, 2022.
The Company is not the primary beneficiary of the Canadian bank-sponsored, multi-seller conduit VIE; therefore, the Company does not consolidate the VIE. However,
the Company treats the conduit facility as a secured borrowing as it maintains effective control over the assets transferred to the VIE and therefore does not meet the
requirements for sale accounting.
As the Company participates in and does not consolidate the Canadian bank-sponsored, multi-seller conduit VIE, the maximum exposure to loss associated with this
VIE, which would only be incurred in the unlikely event that all the finance receivables and underlying collateral have no residual value, was $14.5 million at December 31,
2021. The maximum exposure is not an indication of the Company's expected loss exposure.
In 2021, the Company transferred $32.8 million of Canadian retail motorcycle finance receivables to the Canadian Conduit for proceeds of $27.4 million. In 2020, the
Company transferred $77.9 million of Canadian retail motorcycle finance receivables to the Canadian Conduit for proceeds of $61.6 million.
For the years ended December 31, 2021 and 2020, interest expense on the Canadian Conduit was $1.9 million and $2.9 million, respectively, which is included in
Financial Services interest expense. The weighted average interest rate of the outstanding Canadian Conduit was 1.79% and 2.13% at December 31, 2021 and 2020,
respectively.
Off-Balance Sheet Asset-Backed Securitization VIE – There were no off-balance sheet asset-backed securitization transactions during the years ended December 31,
2021, 2020 and 2019. During the second quarter of 2016, the Company sold retail motorcycle finance receivables into a securitization VIE that was not consolidated. In April
2020, the Company repurchased the finance receivables associated with this off-balance sheet asset-backed securitization VIE for $27.4 million.
Similar to an on-balance sheet asset-backed securitization, the Company transferred U.S. retail motorcycle finance receivables to an SPE which in turn issued secured
notes to investors, with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance receivables. The off-balance sheet
asset-backed securitization SPE was a separate legal entity, and the U.S. retail motorcycle finance receivables included in the asset-backed securitization were only available
for payment of the secured debt and other obligations arising from the asset-backed securitization transaction and were not available to pay other obligations or claims of the
Company’s creditors. In an on-balance sheet asset-backed securitization, the Company retains a financial interest in the VIE in the form of a debt security. As part of this off-
balance sheet securitization, the Company did not retain any financial interest in the VIE beyond servicing rights and ordinary representations and warranties and related
covenants.
The Company was not the primary beneficiary of the off-balance sheet asset-backed securitization VIE because it only retained servicing rights and did not have the
obligation to absorb losses or the right to receive benefits from the VIE which could potentially be significant to the VIE. Accordingly, this transaction met the accounting sale
requirements under ASC Topic 860 and was recorded as a sale for accounting purposes.
78
Servicing Activities – The Company services all retail motorcycle finance receivables that it originates. When the Company transfers retail motorcycle finance
receivables to SPEs through asset-backed financings, the Company retains the right to service the finance receivables and receives servicing fees based on the securitized
finance receivables balance and certain ancillary fees. In on-balance sheet asset-backed financings, servicing fees are eliminated in consolidation and therefore are not
recorded on a consolidated basis. In off-balance sheet asset-backed financings, servicing fees and ancillary fees are recorded in Financial Services revenue in the
Consolidated statements of operations. The fees the Company is paid for servicing represent adequate compensation and, consequently, the Company does not recognize a
servicing asset or liability. The Company repurchased the finance receivables associated with the off-balance sheet securitization VIE in April 2020. As such, the Company
did not recognize any servicing fee income in 2021. The Company recognized servicing fee income of $0.1 million in 2020.
13. Fair Value
The Company assesses the inputs used to measure fair value using a three-tier hierarchy.
Level 1 inputs include quoted prices for identical instruments and are the most observable.
Level 2 inputs include quoted prices for similar assets and observable inputs such as interest rates, foreign currency exchange rates, commodity prices, and yield
curves. The Company uses the market approach to derive the fair value for its Level 2 fair value measurements. Foreign currency contracts, commodity contracts, and cross-
currency swaps are valued using quoted forward rates and prices; interest rate swaps and caps are valued using quoted interest rates and yield curves.
Level 3 inputs are not observable in the market and include the Company's judgments about the assumptions market participants would use in pricing the asset or
liability.
Recurring Fair Value Measurements – The Company’s assets and liabilities measured at fair value on a recurring basis as of December 31, were as follows (in
thousands):
Assets:
Cash equivalents
Marketable securities
Derivative financial instruments
Liabilities:
Derivative financial instruments
Assets:
Cash equivalents
Marketable securities
Derivative financial instruments
Liabilities:
Derivative financial instruments
Balance
1,617,887
49,650
52,034
1,719,571
2,361
Balance
3,019,884
52,061
140,266
3,212,211
25,521
$
$
$
$
$
$
$
$
$
$
$
$
2021
Level 1
1,337,900
49,650
—
1,387,550
—
2020
Level 1
2,819,884
52,061
—
2,871,945
—
Level 2
279,987
—
52,034
332,021
2,361
Level 2
200,000
—
140,266
340,266
25,521
$
$
$
$
$
$
Nonrecurring Fair Value Measurements – Repossessed inventory was $18.3 million and $17.7 million at December 31, 2021 and 2020, respectively, for which the fair
value adjustment was $2.9 million and $4.2 million, respectively. Fair value is estimated using Level 2 inputs based on the recent market values of repossessed inventory.
79
Fair Value of Financial Instruments Measured at Cost – The carrying value of the Company’s Cash and cash equivalents and Restricted cash approximates their fair
values. The fair value and carrying value of the Company’s remaining financial instruments that are measured at cost or amortized cost at December 31, were as follows (in
thousands):
Assets:
Finance receivables, net
Liabilities:
Deposits, net
Debt:
Unsecured commercial paper
Asset-backed U.S. commercial paper conduit
facilities
Asset-backed Canadian commercial paper
conduit facility
Asset-backed securitization debt
Medium-term notes
Senior notes
Fair Value
Carrying Value
Fair Value
Carrying Value
2021
2020
$
$
$
$
$
$
$
$
6,794,499
293,602
751,286
272,589
85,054
1,633,749
3,513,815
790,373
$
$
$
$
$
$
$
$
6,571,921
290,326
751,286
272,589
85,054
1,627,142
3,408,660
744,668
$
$
$
$
$
$
$
$
6,586,348
79,965
1,014,274
402,205
116,678
1,817,892
5,118,928
828,141
$
$
$
$
$
$
$
$
6,443,008
79,965
1,014,274
402,205
116,678
1,791,956
4,917,714
743,977
Finance Receivables, net – The carrying value of retail and wholesale finance receivables is amortized cost less an allowance for credit losses. The fair value of retail
finance receivables is generally calculated by discounting future cash flows using an estimated discount rate that reflects current credit, interest rate and prepayment risks
associated with similar types of instruments. Fair value is determined based on Level 3 inputs. The amortized cost basis of wholesale finance receivables approximates fair
value because they are generally either short-term or have interest rates that adjust with changes in market interest rates.
Deposits, net – The carrying value of deposits is amortized cost. The fair value of deposits is estimated based upon rates currently available for deposits with similar
terms and maturities. Fair value is calculated using Level 3 inputs.
Debt – The carrying value of debt is generally amortized cost, net of discounts and debt issuance costs. The fair value of unsecured commercial paper and credit facility
borrowings are calculated using Level 2 inputs and approximates carrying value due to its short maturity. The fair value of debt provided under the U.S. Conduit Facilities and
Canadian Conduit Facility is calculated using Level 2 inputs and approximates carrying value since the interest rates charged under the facilities are tied directly to market
rates and fluctuate as market rates change. The fair values of the medium-term notes and senior notes are estimated based upon rates currently available for debt with
similar terms and remaining maturities (Level 2 inputs). The fair value of the fixed-rate debt related to on-balance sheet asset-backed securitization transactions is estimated
based on pricing currently available for transactions with similar terms and maturities (Level 2 inputs). The fair value of the floating-rate debt related to on-balance sheet
asset-backed securitization transactions is calculated using Level 2 inputs and approximates carrying value since the interest rates charged are tied directly to market rates
and fluctuate as market rates change.
14. Product Warranty and Recall Campaigns
The Company currently provides a standard two-year limited warranty on all new motorcycles sold worldwide, except in Japan, where the Company currently provides a
standard three-year limited warranty. The Company also provides a five-year unlimited warranty on the battery for electric motorcycles. In addition, the Company provides a
one-year warranty for parts and accessories. The warranty coverage for the retail customer generally begins when the product is sold to a retail customer. The Company
accrues for future warranty claims at the time of shipment using an estimated cost based primarily on historical Company claim information.
80
Additionally, the Company has from time to time initiated certain voluntary recall campaigns. The Company records estimated recall costs when the liability is both
probable and estimable. This generally occurs when the Company's management approves and commits to a recall. The warranty and recall liabilities are included in
Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets. Changes in the Company’s warranty and recall liability were as follows as of December
31, (in thousands):
Balance, beginning of period
Warranties issued during the period
Settlements made during the period
Recalls and changes to pre-existing warranty liabilities
Balance, end of period
$
$
2021
2020
2019
69,208 $
41,489
(40,015)
(9,061)
61,621 $
89,793 $
32,042
(51,420)
(1,207)
69,208 $
131,740
50,470
(90,404)
(2,013)
89,793
The liability for recall campaigns was $16.9 million, $24.7 million and $36.4 million at December 31, 2021, 2020 and 2019, respectively. Additionally, the Company
recorded supplier recoveries within operating expenses separate from the amounts disclosed above of $28.0 million in 2019.
15. Employee Benefit Plans and Other Postretirement Benefits
The Company has a qualified defined benefit pension plan and postretirement healthcare benefit plans. The plans cover certain eligible employees and retirees of the
Motorcycles segment. The Company also has unfunded supplemental employee retirement plan agreements (SERPA) with certain employees.
Pension benefits are based primarily on years of service and, for certain participants, levels of compensation. Plan participants are generally eligible to receive
postretirement healthcare benefits upon attaining age 55 after rendering at least 10 years of service to the Company. Some of the plans require participant contributions to
partially offset benefit costs.
Obligations and Funded Status:
The changes in the benefit obligation, fair value of plan assets and the funded status of the Company’s pension and SERPA plans and the postretirement healthcare
plans as of the Company’s measurement dates of December 31, were as follows (in thousands):
Pension and SERPA Benefits
2021
2020
Postretirement Healthcare Benefits
2020
2021
Change in benefit obligation:
Benefit obligation, beginning of period
Service cost
Interest cost
Actuarial (gains) losses
Plan participant contributions
Benefits paid
Net curtailments and settlements
Benefit obligation, end of period
Change in plan assets:
Fair value of plan assets, beginning of period
Return on plan assets
Plan participant contributions
Benefits paid
Fair value of plan assets, end of period
Funded status of the plan
$
2,390,435 $
24,570
61,988
(92,157)
—
(138,043)
(72,198)
2,174,595
2,433,975
189,974
—
(137,482)
2,486,467
2,212,012 $
27,224
76,447
228,081
—
(137,381)
(15,948)
2,390,435
2,209,222
361,674
—
(136,921)
2,433,975
$
311,872 $
43,540 $
315,245 $
5,147
6,505
(24,190)
2,337
(18,743)
—
286,301
244,035
30,504
2,337
(13,931)
262,945
(23,356) $
293,505
11,761
9,391
18,824
2,140
(19,703)
(673)
315,245
220,992
36,349
2,140
(15,446)
244,035
(71,210)
81
Funded status as recognized on the Consolidated balance sheets:
Pension and postretirement assets
Accrued liabilities
Pension and postretirement liabilities
Amounts included in Accumulated other comprehensive loss, net of
tax:
Prior service credits
Actuarial losses (gains)
Pension and SERPA Benefits
2021
2020
Postretirement Healthcare Benefits
2020
2021
$
$
$
$
332,586 $
(1,976)
(18,738)
311,872 $
82,537 $
(8,814)
(30,183)
43,540 $
2,457 $
232,622
235,079 $
(5,712) $
445,804
440,092 $
53,566 $
(361)
(76,561)
(23,356) $
(3,661) $
(36,905)
(40,566) $
13,174
(361)
(84,023)
(71,210)
(5,438)
(4,942)
(10,380)
During 2021, actuarial gains related to the obligation for pension and SERPA benefits were due primarily to an increase in the discount rate and changes in demographic
assumptions, partially offset by changes in mortality assumptions. In addition, during 2021, the obligation was impacted by a curtailment gain recorded in connection with the
Company's decision to cease benefit accruals for salaried employees after December 31, 2022. During 2020, actuarial losses related to the obligation for pension and SERPA
benefits were due primarily to a decrease in the discount rate, partially offset by changes in mortality assumptions, demographic assumptions and a reduction in plan
participants.
During 2021, the actuarial gains related to the obligation for postretirement healthcare benefits were due primarily to an increase in the discount rate and favorable claim
cost adjustments. During 2020, the actuarial losses related to the obligation for postretirement healthcare benefits were due primarily to a decrease in the discount rate,
partially offset by favorable claim cost adjustments.
The funded status of the qualified pension plan and the SERPA plans are combined above. Plans with projected benefit obligations (PBO) or accumulated benefit
obligations (ABO) in excess of the fair value of plan assets at December 31, is presented below (in thousands):
Plans with PBO in excess of fair value of plan assets:
PBO
Fair value of plan assets
Plans with ABO in excess of fair value of plan assets:
ABO
Fair value of plan assets
2021
2020
$
$
$
$
20,715
—
18,165
—
$
$
$
$
38,996
—
30,598
—
The total ABO for all the Company's pension and SERPA plans combined was $2.16 billion and $2.30 billion as of December 31, 2021 and 2020, respectively.
82
Benefit Costs:
Service cost is allocated among Selling, administrative and engineering expense, Motorcycles and Related Products cost of goods sold and Inventories, net. Amounts
capitalized in inventory are not significant. Non-service cost components of net periodic benefit cost are presented in Other income (expense), net. Components of net
periodic benefit costs for the Company's defined benefit plans for the years ended December 31, were as follows (in thousands):
Service cost
Interest cost
Expected return on plan assets
Amortization of unrecognized:
Prior service credit
Net loss
Special early retirement benefits
Curtailment (gain) loss
Settlement loss
Net periodic benefit cost
2021
Pension and SERPA Benefits
2020
2019
2021
Postretirement Healthcare Benefits
2020
2019
$
$
24,570 $
61,988
(131,494)
(1,247)
67,933
—
(10,562)
722
11,910 $
27,224 $
76,447
(135,056)
25,408 $
85,483
(142,323)
(1,088)
65,489
—
74
2,742
35,832 $
(1,930)
44,511
1,583
—
1,503
14,235 $
5,147 $
6,505
(13,978)
(2,323)
1,056
—
—
—
(3,593) $
11,761 $
9,391
(13,870)
(2,381)
492
—
(392)
—
5,001 $
4,449
11,753
(14,030)
(2,381)
277
—
(960)
—
(892)
The expected return on plan assets is calculated based on the market related value of plan assets. The market related value of plan assets is different from the fair value
in that asset gains and losses are smoothed over a five-year period.
Unrecognized gains and losses related to plan obligations and assets are initially recorded in other comprehensive income and result from actual experience that differs
from assumed or expected results, and the impacts of changes in assumptions. Unrecognized plan asset gains and losses not yet reflected in the market related value of plan
assets are not subject to amortization. Remaining unrecognized gains and losses that exceed 10% of the greater of the projected benefit obligation or the market related
value of plan assets are amortized to earnings over the estimated future service period of active plan participants. The impacts of plan amendments, if any, are amortized
over the estimated future service period of plan participants at the time of the amendment.
Assumptions:
Weighted-average assumptions used to determine benefit obligations and net periodic benefit cost at December 31, were as follows:
Assumptions for benefit obligations:
Discount rate
Rate of compensation increase
Assumptions for net periodic benefit cost:
Discount rate
Expected return on plan assets
Rate of compensation increase
Plan Assets:
2021
Pension and SERPA Benefits
2020
2019
Postretirement Healthcare Benefits
2020
2019
2021
2.89 %
3.49 %
2.67 %
6.20 %
3.34 %
2.62 %
3.34 %
3.49 %
6.70 %
3.39 %
3.49 %
3.39 %
4.38 %
7.10 %
3.38 %
2.72 %
n/a
2.11 %
6.69 %
n/a
2.11 %
n/a
3.26 %
7.00 %
n/a
3.26 %
n/a
4.23 %
7.25 %
n/a
Pension Plan Assets – The Company’s investment objective is to ensure assets are sufficient to pay benefits while mitigating the volatility of retirement plan assets or
liabilities recorded in the balance sheet. The Company mitigates volatility through asset diversification and partial asset/liability matching. The investment portfolio for the
Company's pension plan assets contains a diversified blend of equity and fixed-income investments. The Company’s current overall targeted asset allocation as a percentage
of total market value was 47% equities and 53% fixed-income and cash. Assets are rebalanced regularly to keep the actual allocation in line with targets. Equity holdings
primarily include investments in small-, medium- and large-cap companies in the U.S., investments in developed and emerging foreign markets and other investments such
as private equity and real estate. Fixed-income holdings consist of U.S. government and agency securities, state and municipal
83
bonds, corporate bonds from diversified industries and foreign obligations. In addition, cash equivalent balances are maintained at levels adequate to meet near-term plan
expenses and benefit payments. Investment risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
Postretirement Healthcare Plan Assets – The Company's investment objective is to maximize the return on assets to help pay benefits by prudently investing in equities,
fixed income and alternative assets. The Company's current overall targeted asset allocation as a percentage of total market value was 69% equities and 31% fixed-income
and cash. Equity holdings primarily include investments in small-, medium- and large-cap companies in the U.S., investments in developed and emerging foreign markets and
other investments such as private equity and real estate. Fixed-income holdings consist of U.S. government and agency securities, state and municipal bonds, corporate
bonds from diversified industries and foreign obligations. In addition, cash equivalent balances are maintained at levels adequate to meet near-term plan expenses and
benefit payments. Investment risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
The following tables present the fair values of the plan assets related to the Company’s pension and postretirement healthcare plans within the fair value hierarchy as
defined in Note 13. The fair values of the Company’s pension plan assets at December 31, 2021 were as follows (in thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Other
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Plan assets subject to fair value leveling
Plan assets measured at net asset value:
Private equity investments
Real estate investments
55,192
7,490
3,866
—
—
11,356
—
14,680
690,319
94,558
112,086
12,549
924,192
990,740
Balance
Level 1
Level 2
$
55,192 $
— $
942,297
63,245
350,356
63
1,355,961
76,943
—
—
54,302
207
—
131,452
1,487,413 $
949,787
67,111
350,356
63
1,367,317
76,943
14,680
690,319
148,860
112,293
12,549
1,055,644
2,478,153 $
509
7,805
8,314
2,486,467
$
84
The fair values of the Company’s postretirement healthcare plan assets at December 31, 2021 were as follows (in thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Other
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Plan assets subject to fair value leveling
Plan assets measured at net asset value:
Private equity investments
Real estate investments
Balance
Level 1
Level 2
$
6,081
$
—
$
6,081
132,812
25,062
30,302
6
188,182
221
42
1,967
46,150
320
36
48,736
242,999
$
$
$
15,593
4,353
262,945
132,790
25,051
30,302
6
188,149
221
—
—
45,878
1
—
46,100
234,249
$
22
11
—
—
33
—
42
1,967
272
319
36
2,636
8,750
Included in the pension and postretirement healthcare plan assets are 1,273,592 shares of the Company’s common stock with a market value of $48.0 million at
December 31, 2021.
85
The fair values of the Company’s pension plan assets at December 31, 2020 were as follows (in thousands):
Balance
Level 1
Level 2
$
56,153 $
— $
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Harley-Davidson common stock
Pooled equity funds
Other
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Plan assets subject to fair value leveling
Plan assets measured at net asset value:
Private equity investments
Real estate investments
56,153
15,644
7,230
—
—
—
22,874
—
15,230
691,003
97,261
110,062
14,671
928,227
1,007,254
769,583
106,783
46,741
381,538
66
1,304,711
59,116
—
—
51,456
—
—
110,572
1,415,283 $
785,227
114,013
46,741
381,538
66
1,327,585
59,116
15,230
691,003
148,717
110,062
14,671
1,038,799
2,422,537 $
537
10,901
11,438
2,433,975
$
Included in the pension plan assets were 1,273,592 shares of the Company’s common stock with a market value of $46.7 million at December 31, 2020.
86
The fair values of the Company’s postretirement healthcare plan assets at December 31, 2020 were as follows (in thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Other
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Plan assets subject to fair value leveling
Plan assets measured at net asset value:
Real estate investments
Balance
Level 1
Level 2
$
4,306 $
— $
4,306
115,272
29,670
27,207
5
172,154
2,873
6,970
12,460
37,989
970
458
61,720
238,180 $
115,272
29,670
27,207
5
172,154
2,873
—
—
37,989
—
—
40,862
213,016 $
—
—
—
—
—
—
6,970
12,460
—
970
458
20,858
25,164
$
5,855
244,035
For 2022, the Company’s overall expected long-term rate of return is 5.60% for pension assets and 6.80% for postretirement healthcare plan assets. The expected long-
term rate of return is based on the portfolio as a whole and not on the sum of the returns on individual asset categories. The return is based on historical returns adjusted to
reflect the current view of the long-term investment market.
Postretirement Healthcare Cost:
The weighted-average healthcare cost trend rates used in determining the accumulated postretirement benefit obligation of the healthcare plans were as follows:
Healthcare cost trend rate for next year
Rate to which the cost trend rate is assumed to decline (the ultimate rate)
Year that the rate reaches the ultimate trend rate
Future Contributions and Benefit Payments:
2021
2020
6.75 %
5.00 %
2029
7.00 %
5.00 %
2029
Based on the funded status of the qualified pension plan, there is no requirement for the Company to make contributions to the qualified pension plan in 2022. The
Company expects that 2022 postretirement healthcare plan benefits and benefits due under the SERPA plans will be paid by the Company or, in the case of postretirement
healthcare plan benefits, partially funded with plan assets.
87
The Company's future expected benefit payments as of December 31, 2021 were as follows (in thousands):
2022
2023
2024
2025
2026
2027-2031
Defined Contribution Plans:
Pension Benefits
SERPA Benefits
Postretirement Healthcare
Benefits
$
$
$
$
$
$
101,171 $
102,778 $
105,037 $
108,579 $
110,598 $
568,066 $
2,003 $
1,448 $
1,482 $
1,343 $
1,344 $
6,397 $
22,016
22,152
22,190
22,119
22,094
106,147
The Company has various defined contribution benefit plans that in total cover substantially all full-time employees. Employees can make voluntary contributions in
accordance with the provisions of their respective plan, which includes a 401(k) tax deferral option. The Company makes additional contributions to the plans on behalf of the
employees and expensed $19.4 million, $21.7 million and $21.9 million during 2021, 2020 and 2019, respectively related to the contributions.
16. Commitments and Contingencies
Litigation and Other Claims – The Company is subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters. In
determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the
potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on
an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and there are no material exposures to loss in excess of
amounts accrued and insured for losses related to these matters.
LiveWire Transaction – On December 13, 2021, the Company and AEA-Bridges Impact Corp. (ABIC), a special purpose acquisition company (SPAC), announced that
they have entered into a definitive business combination agreement under which LiveWire, the Company's electric motorcycle division, will become a separate business of
the Company and ABIC will combine with LiveWire to create a new publicly traded company. The parties expect that the transaction will be financed by ABIC’s $400 million
cash held in trust (assuming no redemptions by ABIC’s shareholders in the context of the transaction), a $100 million cash investment from the Company, and a $100 million
investment from an independent strategic investor, Kwang Yang Motor Co., Ltd. (KYMCO). In addition, to the extent any shares of the SPAC are redeemed, the Company will
invest an additional amount equal to the dollar value of such redemptions up to a maximum of $100 million.
The transaction, which has been approved by the boards of directors of both the Company and ABIC, is expected to close in the first half of 2022. The consummation of
the business combination is subject to the approval of ABIC’s shareholders as well as other conditions and regulatory approvals. Upon closing of the transaction, the
Company will retain a controlling financial interest in LiveWire. The expectation is that, upon closing of the transaction, the Company will retain an equity interest in the
separate public company of approximately 74%. As the controlling shareholder following the transaction, the Company will continue to consolidate LiveWire’s results, with
additional adjustments to recognize non-controlling shareholder interests.
17. Share-Based Awards
The Company has a share-based compensation plan which was approved by its shareholders in April 2020 (the Plan) under which its Board of Directors may grant to
employees share-based awards including restricted stock units (RSUs), performance shares, and nonqualified stock options. Performance shares include a three-year
performance period with vesting based on achievement of internal performance targets and, beginning with the 2021 grant, include a vesting component based on a Total
Shareholder Return (TSR) relative to a peer group. RSUs granted under the Plan generally vest ratably over a three-year period with the first one-third of the grant vesting
one year after the date of grant. Dividends are paid on RSUs and performance shares settled with stock. Dividend equivalents are paid on RSUs and performance shares
settled with cash. Stock options granted in 2021 include a service component to vest and a market condition to become exercisable. The 2021 stock options expire 10 years
from the grant date or, if the grantee's employment ceases prior to December 31, 2023, 6 years from the grant date. Stock options granted prior to 2021 expire 10 years from
the date of grant. At December 31, 2021, there were 2.8 million shares of common stock available for future awards under the Plan.
88
The Company recognizes the cost of its share-based awards in the Consolidated statements of operations. The cost of each share-based equity award is based on the
grant date fair value and the cost of each share-based cash-settled award is based on the settlement date fair value. Forfeitures for share-based awards are estimated at the
grant date and adjusted when it is likely to change. Share-based award expense is recognized on a straight-line basis over the service or performance periods of each
separately vesting tranche within the awards. The expense recognized reflects the number of awards that are ultimately expected to vest based on the service and, if
applicable, performance requirements of each award. Total share-based award compensation expense recognized by the Company during 2021, 2020 and 2019 was $42.2
million, $23.5 million and $33.7 million, respectively, or $32.3 million, $18.0 million and $25.8 million net of taxes, respectively.
Restricted Stock Units and Performance Shares - Settled in Stock – The fair value of RSUs settled in stock and performance shares settled in stock that do not contain a
market condition is determined based on the market price of the Company’s stock on the grant date. The performance shares settled in stock granted in 2021 contain a
relative TSR market condition. The Company estimated the fair value of the TSR component using a Monte Carlo simulation. The Company uses historical volatility to
determine the expected volatility of its performance shares that include a TSR component. The risk-free rate for periods within the contractual life of the grant is based on the
U.S. Treasury rates at the time of grant. Assumptions used to calculate the grant date fair value of the performance shares granted during 2021, by grant date, were as
follows:
Expected volatility
Risk-free interest rate
February 2021
May 2021
52.01 %
0.18 %
54.99 %
0.27 %
The activity for these awards for the year ended December 31, 2021 was as follows (in thousands, except for per share amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
Shares & Units
Weighted-Average Fair Value
Per Share
1,769 $
1,769 $
(763) $
(293) $
2,482 $
36
34
34
35
35
As of December 31, 2021, there was $41.2 million of unrecognized compensation cost related to RSUs and performance shares settled in stock, net of estimated
forfeitures, that is expected to be recognized over a weighted-average period of 1.9 years.
Restricted Stock Units and Performance Shares - Settled in Cash – RSUs and performance shares settled in cash are recorded in the Consolidated balance sheets as a
liability until vested. The fair value is determined based on the market price of the Company’s stock and is remeasured at each balance sheet date. The activity for these
awards for the year ended December 31, 2021 was as follows (in thousands, except for per share amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
Units
Weighted-Average Fair Value
Per Share
156 $
206 $
(64) $
(33) $
265 $
36
36
36
41
36
Stock Options – The Company estimated the grant date fair value of its 2021 stock option award using a Monte Carlo simulation, assuming a 1.49% expected dividend
yield, an expected volatility rate of 44.1%, a risk-free interest rate of 1.21%, and an expected term of 5.5 years. The Company uses historical volatility to determine the
expected volatility of its stock. The risk-free rate for periods within the contractual life of the option is based on the U.S. Treasury rates at the time of grant. The expected term
of options granted assumes the options will be exercised halfway between the time that they are earned based on achieving the market condition and the end of the award
term. There were no stock options granted in 2020 or 2019.
89
The Company’s policy is to issue new shares of common stock upon the exercise of employee stock options. The stock option transactions for the year ended
December 31, 2021 were as follows (in thousands, except for per share amounts):
Outstanding, beginning of period
Options granted
Exercised
Forfeited
Outstanding, end of period
Exercisable, end of period
Options
Weighted-Average Exercise
Price
658 $
500 $
(98) $
(67) $
993 $
493 $
56
37
44
47
48
59
The aggregate intrinsic value related to stock options exercised, outstanding and exercisable as of and for the years ended December 31, was as follows (in thousands):
Exercised
Outstanding
Exercisable
2021
2020
2019
$
$
$
289 $
530 $
— $
21 $
— $
— $
2,614
52
52
Stock options outstanding at December 31, 2021 were as follows (options in thousands):
Price Range
Weighted-Average
Contractual Life
Options
Weighted-Average
Exercise Price
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
Options outstanding
Options exercisable
10.0
0.1
1.0
1.7
5.8
1.5
500 $
29 $
116 $
348 $
993 $
493 $
37
45
52
63
48
59
90
18. Accumulated Other Comprehensive Loss
Changes in Accumulated other comprehensive loss for the years ended December 31, were as follows (in thousands):
Balance, beginning of period
Other comprehensive (loss) income, before reclassifications
Income tax benefit (expense)
Reclassifications:
(a)
Net losses on derivative financial instruments
Prior service credits
Actuarial losses
Curtailment and settlement losses
Reclassifications before tax
Income tax expense
(a)
(a)
Other comprehensive (loss) income
Balance, end of period
$
Balance, beginning of period
Other comprehensive income, before reclassifications
Income tax expense
Reclassifications:
(a)
Net gains on derivative financial instruments
Prior service credits
Actuarial losses
Curtailment and settlement losses
Reclassifications before tax
Income tax benefit (expense)
(a)
(a)
Other comprehensive income (loss)
Balance, end of period
Foreign currency
translation adjustments
$
(40,813) $
37,088
(3,864)
33,224
—
—
—
—
—
—
—
33,224
(7,589) $
$
91
Foreign currency
translation adjustments
$
(7,589) $
(38,988)
2,176
(36,812)
—
—
—
—
—
—
—
(36,812)
(44,401) $
2021
Derivative financial
instruments
Pension and
postretirement benefit
plans
Total
(46,116) $
(73,207)
15,883
(57,324)
130,609
—
—
—
130,609
(29,174)
101,435
44,111
(2,005) $
2020
(429,712) $
251,790
(59,120)
192,670
—
(3,570)
68,989
(9,840)
55,579
(13,050)
42,529
235,199
(194,513) $
(483,417)
139,595
(41,061)
98,534
130,609
(3,570)
68,989
(9,840)
186,188
(42,224)
143,964
242,498
(240,919)
Derivative financial
instruments
Pension and
postretirement benefit
plans
Total
(14,586) $
107,181
(23,626)
83,555
(148,107)
—
—
—
(148,107)
33,022
(115,085)
(31,530)
(46,116) $
(481,550) $
2,193
(515)
1,678
—
(3,469)
65,981
3,040
65,552
(15,392)
50,160
51,838
(429,712) $
(536,949)
146,462
(28,005)
118,457
(148,107)
(3,469)
65,981
3,040
(82,555)
17,630
(64,925)
53,532
(483,417)
Balance, beginning of period
Other comprehensive income, before reclassifications
Income tax expense
Reclassifications:
Foreign currency
translation adjustments
$
(49,608) $
9,229
(434)
8,795
(a)
Net gains on derivative financial instruments
Prior service credits
Actuarial losses
Curtailment and settlement losses
Reclassifications before tax
Income tax benefit (expense)
(a)
(a)
Other comprehensive income (loss)
Balance, end of period
$
—
—
—
—
—
—
—
8,795
(40,813) $
2019
Derivative financial
instruments
Pension and
postretirement benefit
plans
Total
1,785 $
6,477
(1,541)
4,936
(27,732)
—
—
—
(27,732)
6,425
(21,307)
(16,371)
(14,586) $
(581,861) $
90,071
(21,149)
68,922
—
(4,311)
44,788
543
41,020
(9,631)
31,389
100,311
(481,550) $
(629,684)
105,777
(23,124)
82,653
(27,732)
(4,311)
44,788
543
13,288
(3,206)
10,082
92,735
(536,949)
(a)
Amounts reclassified are included in the computation of net periodic benefit cost, discussed further in Note 15.
19. Reportable Segments and Geographic Information
Reportable Segments – Harley-Davidson, Inc. is the parent company for the groups of companies referred to as Harley-Davidson Motor Company and Harley-Davidson
Financial Services. The Company operates in two segments: Motorcycles and Related Products (Motorcycles) and Financial Services. The Company’s reportable segments
are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
The Motorcycles segment consists of the activities of Harley-Davidson Motor Company which designs, manufactures and sells motorcycles. The Motorcycles segment
also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The Company’s products are sold to retail customers primarily through a network of
dealers. The Company conducts business on a global basis, with sales in the U.S., Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America.
The Financial Services segment consists of the activities of Harley-Davidson Financial Services which is engaged in the business of financing and servicing wholesale
inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. Harley-Davidson Financial Services also works with certain
unaffiliated insurance companies to provide motorcycle insurance and protection products to motorcycle owners. Harley-Davidson Financial Services conducts business
principally in the U.S. and Canada.
92
Selected segment information is set forth below for the years ended December 31, (in thousands):
Motorcycles and Related Products:
Motorcycles revenue
Gross profit
Selling, administrative and engineering expense
Restructuring expense
Operating income (loss)
Financial Services:
Financial Services revenue
Financial Services expense
Restructuring expense
Operating income
Operating income
2021
2020
2019
$
$
4,540,240 $
1,296,953
885,587
2,741
408,625
796,068
380,580
674
414,814
823,439 $
3,264,054 $
828,309
895,321
119,110
(186,122)
790,323
583,623
10,899
195,801
9,679 $
4,572,678
1,342,880
1,020,907
32,353
289,620
789,111
523,123
—
265,988
555,608
Financial Services revenue includes $6.1 million and $10.0 million of interest paid by Harley-Davidson Motor Company to Harley-Davidson Financial Services on
wholesale finance receivables in 2020 and 2019, respectively. The offsetting cost of these interest incentives was recorded as a reduction to Motorcycles revenue. Harley-
Davidson Financial Services did not earn any interest from Harley-Davidson Motor Company on wholesale finance receivables in 2021.
Additional segment information is set forth below as of December 31, (in thousands):
Motorcycles
Financial Services
Consolidated
2021:
Assets
Depreciation and amortization
Capital expenditures
2020:
Assets
Depreciation and amortization
Capital expenditures
2019:
Assets
Depreciation and amortization
Capital expenditures
3,308,292 $
155,969 $
115,995 $
2,492,515 $
177,113 $
128,798 $
2,548,115 $
223,656 $
176,264 $
7,742,763 $
9,216 $
4,186 $
9,518,086 $
8,602 $
2,252 $
7,980,044 $
8,881 $
5,176 $
11,051,055
165,185
120,181
12,010,601
185,715
131,050
10,528,159
232,537
181,440
$
$
$
$
$
$
$
$
$
93
Geographic Information – Included in the Consolidated financial statements are the following amounts relating to geographic locations for the years ended December 31,
(in thousands):
(a)
Motorcycles revenue :
United States
EMEA
Canada
Japan
Australia and New Zealand
Other countries
(a)
Financial Services revenue :
United States
Canada
Europe
Other countries
(b)
Long-lived assets :
United States
Thailand
Other countries
2021
2020
2019
$
$
$
$
$
$
3,021,103 $
709,941
182,655
150,253
138,036
338,252
4,540,240 $
765,917 $
18,613
7,464
4,074
796,068 $
595,375 $
81,927
6,682
88,609
683,984 $
2,043,851 $
589,943
99,219
137,815
107,891
285,335
3,264,054 $
757,730 $
20,353
8,300
3,940
790,323 $
644,224 $
94,749
4,811
99,560
743,784 $
2,971,223
743,385
210,381
156,644
117,525
373,520
4,572,678
754,535
22,799
8,435
3,342
789,111
757,594
78,651
11,137
89,788
847,382
(a) Revenue is attributed to geographic regions based on location of customer.
(b)
Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, Segment Reporting, such as deferred income taxes and finance receivables.
94
20. Supplemental Consolidating Data
The supplemental consolidating legal entity data for Harley-Davidson Motor Company, Harley-Davidson Financial Services and related consolidating adjustments is
presented for informational purposes. The legal entity income statement information presented below differs from reportable segment income statement information due to
the allocation of legal entity consolidating adjustments to income for reportable segments. Supplemental consolidating data for 2021 is as follows (in thousands):
Harley-Davidson
Motor Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2021
Revenue:
Motorcycles and Related Products
Financial Services
Costs and expenses:
Motorcycles and Related Products cost of goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering expense
Restructuring expense
Operating income
Other income, net
Investment income
Interest expense
Income before income taxes
Income tax provision
Net income
$
$
—
788,736
788,736
—
192,944
25,049
166,332
674
384,999
403,737
—
—
—
403,737
95,623
308,114
$
$
(24,463)
7,332
(17,131)
—
—
—
(17,246)
—
(17,246)
115
—
(240,000)
—
(239,885)
—
(239,885)
$
$
4,540,240
796,068
5,336,308
3,243,287
192,944
25,049
1,048,174
3,415
4,512,869
823,439
20,076
6,694
30,972
819,237
169,213
650,024
$
$
4,564,703
—
4,564,703
3,243,287
—
—
899,088
2,741
4,145,116
419,587
20,076
246,694
30,972
655,385
73,590
581,795
95
Revenue:
Motorcycles and Related Products
Financial Services
Costs and expenses:
Motorcycles and Related Products cost of goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering expense
Restructuring expense
Operating (loss) income
Other expense, net
Investment income
Interest expense
(Loss) income before income taxes
Income tax (benefit) provision
Net (loss) income
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2020
$
3,279,407 $
— $
—
3,279,407
2,435,745
—
—
907,257
119,110
3,462,112
(182,705)
(1,848)
107,560
31,121
(108,114)
(59,231)
(48,883) $
783,421
783,421
—
246,447
181,870
152,258
10,899
591,474
191,947
—
—
—
191,947
42,203
149,744 $
$
96
(15,353) $
6,902
(8,451)
—
—
—
(8,888)
—
(8,888)
437
—
(100,000)
—
(99,563)
—
(99,563) $
3,264,054
790,323
4,054,377
2,435,745
246,447
181,870
1,050,627
130,009
4,044,698
9,679
(1,848)
7,560
31,121
(15,730)
(17,028)
1,298
ASSETS
Current assets:
Cash and cash equivalents
Accounts receivable, net
Finance receivables, net
Inventories, net
Restricted cash
Other current assets
Finance receivables, net
Property, plant and equipment, net
Pension and postretirement assets
Goodwill
Deferred income taxes
Lease assets
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term deposits, net
Short-term debt
Current portion of long-term debt, net
Long-term deposits, net
Long-term debt, net
Lease liabilities
Pension and postretirement liabilities
Deferred income taxes
Other long-term liabilities
Commitments and contingencies (Note 16)
Shareholders’ equity
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
December 31, 2021
1,078,205 $
284,674
—
712,942
—
96,714
2,172,535
—
655,091
386,152
63,177
17,180
42,362
193,819
3,530,316 $
356,309 $
497,038
—
—
—
853,347
—
744,668
22,437
95,299
18,899
154,950
796,540 $
—
1,465,544
—
128,935
92,295
2,483,314
5,106,377
28,893
—
—
77,956
7,263
38,960
7,742,763 $
121,195 $
107,380
72,146
751,286
1,542,496
2,594,503
218,180
3,850,949
7,467
—
1,531
49,610
— $
(102,526)
—
—
—
(3,232)
(105,758)
—
—
—
—
(12,214)
—
(104,052)
(222,024) $
(102,526) $
(2,437)
—
—
—
(104,963)
—
—
—
—
(11,169)
2,103
1,874,745
182,148
1,465,544
712,942
128,935
185,777
4,550,091
5,106,377
683,984
386,152
63,177
82,922
49,625
128,727
11,051,055
374,978
601,981
72,146
751,286
1,542,496
3,342,887
218,180
4,595,617
29,904
95,299
9,261
206,663
1,640,716
3,530,316 $
1,020,523
7,742,763 $
(107,995)
(222,024) $
2,553,244
11,051,055
$
$
$
$
97
ASSETS
Current assets:
Cash and cash equivalents
Accounts receivable, net
Finance receivables, net
Inventories, net
Restricted cash
Other current assets
Finance receivables, net
Property, plant and equipment, net
Pension and postretirement assets
Goodwill
Deferred income taxes
Lease assets
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term deposits, net
Short-term debt
Current portion of long-term debt, net
Long-term debt, net
Lease liabilities
Pension and postretirement liabilities
Deferred income taxes
Other long-term liabilities
Commitments and contingencies (Note 16)
Shareholders’ equity
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
December 31, 2020
666,161 $
220,110
—
523,497
—
93,510
1,503,278
—
709,845
95,711
65,976
69,688
40,564
184,300
2,669,362 $
277,429 $
444,786
—
—
—
722,215
743,977
26,313
114,206
7,166
171,242
2,591,042 $
—
1,509,539
—
131,642
190,690
4,422,913
4,933,469
33,939
—
—
90,011
4,639
33,115
9,518,086 $
90,503 $
115,506
79,965
1,014,274
2,039,597
3,339,845
5,188,956
3,802
—
1,441
46,514
— $
(77,028)
—
—
—
(3,730)
(80,758)
—
—
—
—
(1,161)
—
(94,928)
(176,847) $
(77,028) $
(3,078)
—
—
—
(80,106)
—
—
—
—
2,245
3,257,203
143,082
1,509,539
523,497
131,642
280,470
5,845,433
4,933,469
743,784
95,711
65,976
158,538
45,203
122,487
12,010,601
290,904
557,214
79,965
1,014,274
2,039,597
3,981,954
5,932,933
30,115
114,206
8,607
220,001
884,243
2,669,362 $
937,528
9,518,086 $
(98,986)
(176,847) $
1,722,785
12,010,601
$
$
$
$
98
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
$
581,795 $
308,114 $
(239,885) $
650,024
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2021
Depreciation and amortization
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to sales
Provision for credit losses
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables - accrued interest and other
Inventories, net
Accounts payable and accrued liabilities
Other current assets
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Other investing activities
Net cash used by investing activities
155,969
—
691
8,317
(17,133)
38,909
—
—
(16,279)
(8,346)
(78,961)
—
(207,550)
174,615
10,982
61,214
643,009
(115,995)
—
—
2,140
(113,855)
9,216
86,115
13,119
—
—
3,247
—
25,049
8,723
(1,523)
—
13,316
—
23,373
(5,501)
175,134
483,248
(4,186)
(7,409,811)
7,157,849
—
(256,148)
—
—
—
—
—
—
89,001
—
(116)
(116)
25,498
—
—
(24,440)
(498)
89,329
(150,556)
—
3,166,101
(3,255,545)
—
(89,444)
165,185
86,115
13,810
8,317
(17,133)
42,156
89,001
25,049
(7,672)
(9,985)
(53,463)
13,316
(207,550)
173,548
4,983
325,677
975,701
(120,181)
(4,243,710)
3,902,304
2,140
(459,447)
99
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2021
Cash flows from financing activities:
Repayments of medium-term notes
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase in unsecured commercial paper
Net increase in deposits
Dividends paid
Repurchase of common stock
Other financing activities
Net cash (used) provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted cash
Net increase (decrease) in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
Net increase (decrease) in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash, end of period
$
$
$
100
—
—
—
—
—
—
—
(92,426)
(11,623)
2,488
(101,561)
(15,549)
412,044 $
666,161 $
412,044
1,078,205 $
(1,400,000)
1,169,910
(1,340,638)
98,863
(261,367)
(260,250)
210,112
(240,000)
—
—
(2,023,370)
277
(1,795,993) $
2,743,007 $
(1,795,993)
947,014 $
—
—
—
—
—
—
—
240,000
—
—
240,000
—
— $
— $
—
— $
(1,400,000)
1,169,910
(1,340,638)
98,863
(261,367)
(260,250)
210,112
(92,426)
(11,623)
2,488
(1,884,931)
(15,272)
(1,383,949)
3,409,168
(1,383,949)
2,025,219
Cash flows from operating activities:
Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by operating
activities:
Depreciation and amortization
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to sales
Provision for credit losses
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables - accrued interest and other
Inventories, net
Accounts payable and accrued liabilities
Other current assets
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Other investing activities
Net cash (used) provided by investing activities
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2020
$
(48,883) $
149,744 $
(99,563) $
1,298
177,113
—
681
40,833
(20,722)
17,905
—
—
(19,097)
(3,022)
161,012
—
80,858
(34,755)
13,929
414,735
365,852
(128,798)
—
—
18,073
(110,725)
8,602
71,142
13,754
—
—
1,859
—
181,870
(24,697)
13,803
—
7,418
—
(40,851)
(4,081)
228,819
378,563
—
—
—
—
—
3,730
531,701
—
(285)
(436)
(33,355)
—
—
32,519
(836)
533,038
433,475
(2,252)
(5,616,347)
6,192,625
3,391
577,417
—
2,118,861
(2,652,336)
—
(533,475)
185,715
71,142
14,435
40,833
(20,722)
23,494
531,701
181,870
(44,079)
10,345
127,657
7,418
80,858
(43,087)
9,012
1,176,592
1,177,890
(131,050)
(3,497,486)
3,540,289
21,464
(66,783)
101
Harley-Davidson Motor
Company
Harley-Davidson
Financial Services
Consolidating
Adjustments
Consolidated
Year Ended December 31, 2020
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase in unsecured commercial paper
Net increase in deposits
Dividends paid
Repurchase of common stock
Issuance of common stock under share-based plans
Net cash (used) provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted cash
Net increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
Net increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash, end of period
$
$
$
21. Subsequent Event
—
—
—
—
—
—
—
—
(68,087)
(8,006)
89
(76,004)
16,389
195,512 $
470,649 $
195,512
666,161 $
1,396,602
(1,400,000)
2,064,450
(1,041,751)
225,187
(318,828)
444,380
79,947
(100,000)
—
—
1,349,987
2,323
2,308,290 $
434,717 $
2,308,290
2,743,007 $
—
—
—
—
—
—
—
—
100,000
—
—
100,000
—
— $
— $
—
— $
1,396,602
(1,400,000)
2,064,450
(1,041,751)
225,187
(318,828)
444,380
79,947
(68,087)
(8,006)
89
1,373,983
18,712
2,503,802
905,366
2,503,802
3,409,168
In February 2022, Harley-Davidson Financial Services issued $500.0 million of medium-term notes that mature in February 2027 and have an annual interest rate of
3.05%.
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures – In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the Exchange Act), as of the end of the
period covered by this Annual Report on Form 10-K, the Company’s management evaluated, with the participation of the Company’s President and Chief Executive Officer
and the Chief Financial Officer, the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the
Exchange Act). Based upon their evaluation of these disclosure controls and procedures, the President and Chief Executive Officer and the Chief Financial Officer have
concluded that the disclosure controls and procedures were effective as of the end of the period covered by this Annual Report on Form 10-K to ensure that information
required to be disclosed by the Company in the reports it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time period
specified in the Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by the Company in the reports it files or
submits under the Exchange Act is accumulated and communicated to the Company’s management, including its President and Chief Executive Officer and its Chief
Financial Officer, as appropriate, to allow timely decisions regarding disclosure.
Management’s Report on Internal Control over Financial Reporting – The Company’s management is responsible for establishing and maintaining adequate internal
control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f). Under the supervision and with the participation of management, including the
principal executive officer and principal financial officer, management conducted an evaluation of the effectiveness of the Company’s internal control over financial reporting
based on the criteria established in Internal Control – Integrated Framework (2013 Framework) issued by
102
the Committee of Sponsoring Organizations of the Treadway Commission. Based on management’s evaluation under the framework in Internal Control – Integrated
Framework, management has concluded that the Company’s internal control over financial reporting was effective as of December 31, 2021. Ernst & Young LLP, an
independent registered public accounting firm, has audited the Consolidated financial statements included in this Annual Report on Form 10-K and, as part of its audit, has
issued an attestation report, included herein, on the effectiveness of the Company’s internal control over financial reporting.
Attestation Report of Independent Registered Public Accounting Firm – The attestation report required under this Item 9A is contained in Item 8. Consolidated Financial
Statements and Supplementary Data of this Annual Report on Form 10-K under the heading Report of Independent Registered Public Accounting Firm.
Changes in Internal Controls – There were no changes in the Company’s internal control over financial reporting that occurred during the quarter ended December 31,
2021 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
Item 9B. Other Information
None.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Not applicable.
Item 10. Directors, Executive Officers and Corporate Governance
PART III
The information to be included in the Company’s definitive proxy statement for the 2022 annual meeting of shareholders (the Proxy Statement) under the captions
Questions and Answers about the Company – Who are our executive officers for SEC purposes?, Board Matters and Corporate Governance – Audit and Finance Committee,
Proposal 1: Election of Directors, Section 16(a) Beneficial Ownership Reporting, Audit and Finance Committee Report, and Board Matters and Corporate Governance –
Independence of Directors is incorporated by reference herein.
The Company has adopted the Harley-Davidson, Inc. Financial Code of Ethics applicable to the Company’s Chief Executive Officer, Chief Financial Officer, Principal
Accounting Officer, Controller and other persons performing similar finance functions. The Company has posted a copy of the Harley-Davidson, Inc. Financial Code of Ethics
on the Company’s website at http://investor.harley-davidson.com/. The Company intends to satisfy the disclosure requirements under Item 5.05 of the Securities and
Exchange Commission’s Current Report on Form 8-K regarding amendments to, or waivers from, the Harley-Davidson, Inc. Financial Code of Ethics by posting such
information on its website at www.harley-davidson.com. The Company is not including the information contained on or available through its website as a part of, or
incorporating such information by reference into, this Annual Report on Form 10-K.
Item 11. Executive Compensation
The information to be included in the Proxy Statement under the captions Executive Compensation and Human Resources Committee Report on Executive
Compensation is incorporated by reference herein.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Information to be included in the Proxy Statement under the caption Common Stock Ownership of Certain Beneficial Owners and Management is incorporated by
reference herein.
103
The following table provides information about the Company’s equity compensation plans as of December 31, 2021:
Plan Category
Plan approved by shareholders:
Management employees
Plan not approved by shareholders:
Non-employee Board of Directors
Number of securities
to be issued upon the exercise of
outstanding options
Weighted-average exercise price of
outstanding options
Number of securities
remaining available for future issuance
under equity compensation plans
(excluding securities reflected in the first
column)
992,824
—
992,824
$
$
47.89
—
2,845,650
119,968
2,965,618
Documents for the Company’s equity compensation plans have been filed with the Securities and Exchange Commission on a timely basis and included in the list of
exhibits to this Annual Report on Form 10-K.
Under the Company’s management plan its Board of Directors may grant to employees share-based awards including restricted stock units (RSUs), performance
shares, and nonqualified stock options. Performance shares include a three-year performance period with vesting based on achievement of internal performance targets and,
beginning with the 2021 grant, include a vesting component based on a Total Shareholder Return (TSR) relative to a peer group. RSUs vest ratably over a three-year period.
Stock options granted under the Plan have an exercise price equal to the fair market value of the underlying stock at the date of grant and for grants made prior to 2021 vest
ratably over a three-year period with the first one-third of the grant becoming exercisable one year after the date of grant. Stock options granted under the Plan in 2021
include a service component to vest and a market condition to become exercisable. The 2021 stock options expire 10 years from the grant date or, if the grantee's
employment ceases prior to December 31, 2023, 6 years from the grant date. Stock options granted prior to 2021 expire 10 years from the date of grant.
The Company's Director Compensation Policy provides non-employee Directors with compensation that includes an annual retainer as well as a grant of share units.
The payment of share units is deferred until a Director ceases to serve as a Director and the share units are payable at that time in actual shares of common stock. The
Company's Director Compensation Policy also provides that a non-employee Director may elect to receive 50% or 100% of the annual retainer to be paid in each calendar
year in the form of common stock based upon the fair market value of the common stock at the time of the annual meeting of shareholders. Each Director must receive a
minimum of one-half of their annual retainer in common stock until the Director reaches the Director stock ownership guidelines defined below.
In May 2021, the Human Resources Committee of the Company's Board of Directors approved updated stock ownership guidelines (Ownership Guidelines). The
Ownership Guidelines stipulate that all Directors hold five times their annual retainer in shares of common stock, the Chief Executive Officer hold six times his or her base
salary in shares of common stock or certain rights to acquire common stock and Senior Management Leaders and other Senior leaders (Senior Executives) hold from one
time to three times of their base salary in shares of common stock, or certain rights to acquire common stock, depending on their level. The Directors, the Chief Executive
Officer and Senior Executives have five years from either: (i) the date they are elected a Director, become the Chief Executive Officer or become a Senior Executive; or (ii)
May 20, 2021, whichever is longer, to accumulate the appropriate number of shares of common stock. Restricted stock, RSUs, shares held in 401(k) accounts, deferred stock
units and shares of common stock held directly count toward satisfying the guidelines for common stock ownership.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information to be included in the Company's Proxy Statement under the captions Certain Transactions and Board Matters and Corporate Governance –
Independence of Directors are incorporated by reference herein.
Item 14. Principal Accountant Fees and Services
The information to be included in the Company's Proxy Statement under the caption Proposal 3: Ratification of the Selection of Independent Registered Public
Accounting Firm – Fees Paid to Ernst & Young LLP is incorporated by reference herein.
104
Item 15. Exhibits and Financial Statement Schedules
(a) The following documents are filed as part of this Form 10-K:
PART IV
(1) Financial Statements under Item 8. Consolidated Financial Statements and Supplementary Data
Reports of Independent Registered Public Accounting Firm
Consolidated statements of operations for the years ended December 31, 2021, 2020, and 2019
Consolidated statements of comprehensive income for the years ended December 31, 2021, 2020, and 2019
Consolidated balance sheets at December 31, 2021 and 2020
Consolidated statements of cash flows for the years ended December 31, 2021, 2020, and 2019
Consolidated statements of shareholders’ equity for the years ended December 31, 2021, 2020, and 2019
Notes to Consolidated financial statements
(2) Financial Statement Schedule
Schedule II – Valuation and qualifying accounts
(3) Exhibits
44
47
48
49
51
52
53
106
107
Reference is made to the separate Index to Exhibits contained on pages 107 through 111 filed herewith.
All other schedules are omitted since the required information is not present or is not present in amounts sufficient to require submission of the schedules.
Item 16. Form 10-K Summary
None.
105
HARLEY-DAVIDSON, INC.
SCHEDULE II - CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
Years ended December 31, 2021, 2020 and 2019
(In thousands)
2021
2020
2019
Accounts receivable - Allowance for doubtful accounts
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Finance receivables - Allowance for credit losses
Balance, beginning of period
Cumulative effect of change in accounting
Provision for credit losses
Charge-offs, net of recoveries
(a)
Balance, end of period
Inventories - Allowance for obsolescence
(b)
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Deferred tax assets - Valuation allowance
Balance, beginning of period
Adjustments
Balance, end of period
$
$
$
$
$
$
$
$
3,742 $
197
(157)
(1,342)
2,440 $
390,936 $
—
25,049
(76,606)
339,379 $
71,995 $
5,659
(2,078)
(12,607)
62,969 $
38,072 $
(4,476)
33,596 $
4,928 $
853
88
(2,127)
3,742 $
198,581 $
100,604
181,870
(90,119)
390,936 $
49,349 $
43,357
718
(21,429)
71,995 $
29,024 $
9,048
38,072 $
4,007
1,569
7
(655)
4,928
189,885
—
134,536
(125,840)
198,581
39,015
24,984
(39)
(14,611)
49,349
21,868
7,156
29,024
(a) On January 1, 2020, the Company adopted Accounting Standards Update No. 2016-13 Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial
Instruments and increased the allowance for loan loss through Retained Earnings, net of income taxes, to establish an allowance that represents expected lifetime credit losses on the
finance receivable portfolios at date of adoption.
Inventory obsolescence reserves deducted from cost determined on first-in, first-out (FIFO) basis, before deductions for last-in, first-out (LIFO) valuation reserves.
(b)
106
Exhibit No.
2.1
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Description
Business Combination Agreement, dated as of December 12, 2021, by and among Harley-Davidson, Inc., AEA-Bridges Impact Corp., LW EV Holdings, Inc., LW EV Merger
Sub, Inc. and LiveWire EV, LLC (incorporated herein by reference to Exhibit 2.1 to the Registrant’s Current Report on Form 8-K dated December 15, 2021 (File No. 1-
9183))
Restated Articles of Incorporation of Harley-Davidson, Inc. as amended through May 28, 2020 (incorporated herein by reference to Exhibit 3.1 to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended March 28, 2021 (File No. 1-9183))
Amended and Restated By-Laws of Harley-Davidson, Inc., effective as of February 4, 2022 (incorporated herein by reference to Exhibit 3.01 to the Registrant's Current
Report on Form 8-k dated February 8, 2022 (File No. 1-9183))
5-Year Credit Agreement, dated as of April 6, 2018, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan
Chase Bank, N.A., as among other things, global administrative agent 2020 (incorporated herein by reference to Exhibit 4.3 to the Registrant’s Quarterly Report on Form
10-Q for the quarter ended July 1, 2018 (File No. 1-9183))
Amendment No. 1 to 5-Year Credit Agreement, dated as of April 6, 2018, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto
and JPMorgan Chase Bank, N.A., as, among other things, global administrative agent, relating to the 5-Year Credit Agreement, dated as of April 7, 2016, among the
Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative
agent (incorporated herein by reference to Exhibit 4.4 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended July 1, 2018 (File No. 1-9183))
Amendment No. 2 to 5-Year Credit Agreement, dated as of April 1, 2020, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto
and JPMorgan Chase Bank, N.A., as, among other things, global administrative agent, relating to the 5-Year Credit Agreement, dated as of April 6, 2018, among the
Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative
agent (incorporated herein by reference to Exhibit 4.2 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended March 29, 2020 (File No. 1-9183))
5-Year Credit Agreement, dated as of April 7, 2016 among the Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase
Bank, N.A., as among other things, global administrative agent (incorporated herein by reference to Exhibit 4.1 to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended March 27, 2016 (File No. 1-9183))
Amendment No. 1 5-year Credit Agreement, dated as of April 7, 2016, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto,
and JPMorgan Chase Bank, N.A., as, among other things, global administrative agent, relating to the 5-year Credit Agreement, dated as of April 7, 2014 among the
Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative
agent (incorporated herein by reference to Exhibit 4.2 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended March 27, 2016 (File No. 1-9183))
Amendment No. 2 to 5-Year Credit Agreement, dated as of April 1, 2020, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto
and JPMorgan Chase Bank, N.A., as, among other things, global administrative agent, relating to the 5-Year Credit Agreement, dated as of April 7, 2016, among the
Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative
agent (incorporated herein by reference to Exhibit 4.1 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended March 29, 2020 (File No. 1-9183))
364-Day Credit Agreement, dated May 13, 2019, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto, and JPMorgan Chase
Bank, N.A., as, among other things, global administrative agent (incorporated herein by reference to Exhibit 4.21 to the Registrant's Annual Report on Form 10-K for the
year ended December 31, 2019 (File No. 1-9183))
Amendment No. 1 to 364-Day Credit Agreement, dated as of April 23, 2020, among the Company, certain subsidiaries of the Company, the financial institutions parties
thereto, and JPMorgan Chase Bank, N.A., as, among other things, global administrative agent, relating to the 364-Day Credit Agreement, dated as of May 13, 2019, among
the Company, certain subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative
agent (incorporated herein by reference to Exhibit 4.3 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended March 29, 2020 (File No. 1-9183))
364-Day Credit Agreement, dated June 1, 2020, among the Company, certain subsidiaries of the Company, the financial institutions parties thereto, and Toronto Dominion
(Texas) LLC., as, global administrative agent (incorporated herein by reference to Exhibit 4.3 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended June
28, 2020 (File No. 1-9183))
Various instruments relating to the Company’s long-term debt described in this report need not be filed herewith pursuant to Item 601(b)(4)(iii)(A) of Regulation S-K. The registrant, by signing
this report, agrees to furnish the Securities and Exchange Commission, upon its request, with a copy of any such instrument.
* Represents a management contract or compensatory plan, contract or arrangement in which a Director or named executive officer of the Company participated.
107
Exhibit No.
4.10
4.11
4.12
4.13
4.14
4.15
4.16
4.17
4.18
4.19
4.20
10.1*
10.2*
10.3*
10.4*
10.5*
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Description
Amendment No. 1 to 364-Day Credit Agreement, dated as of December 9, 2020, among the Company, certain subsidiaries of the Company, the financial institutions parties
thereto, and Toronto Dominion (Texas) LLC., as, global administrative agent, relating to the 364-Day Credit Agreement, dated as of June 1, 2020, among the Company,
certain subsidiaries of the Company, the financial institutions parties thereto and Toronto Dominion (Texas) LLC, as, global administrative agent
Officers' Certificate, dated June 9, 2017, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with the form of 2.550% Medium-Term Notes due 2022
(incorporated herein by reference to Exhibit 4.17 to the Registrant's Annual Report on Form 10-K for the year ended December 31, 2017 (File No. 1-9183))
Officers' Certificate, dated February 9, 2018, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with the form of 3.350% Medium-Term Notes due
2023 (incorporated herein by reference to Exhibit 4.1 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2018 (File No. 1-9183))
Officers' Certificate, dated February 4, 2019, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with the form of 4.05% Medium-Term Notes due
2022 (incorporated herein by reference to Exhibit 4.1 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2019 (File No. 1-9183))
Fiscal Agency Agreement, dated November 19, 2019, relating to the 0.9% Medium Term Notes due November 2024, among certain subsidiaries of the Company, The Bank
of New York Mellon Trust Company, N.A. and The Bank of New York Mellon, London Branch (incorporated herein by reference to Exhibit 4.20 to the Registrant's Annual
Report on Form 10-K for the year ended December 31, 2019 (File No. 1-9183))
Fiscal Agency Agreement, dated May 19, 2020, relating to the 3.875% Medium Term Notes due May 2023, among certain subsidiaries of the Company, The Bank of New
York Mellon, London Branch and The Bank of New York Mellon SA/NV, Luxembourg Branch (incorporated herein by reference to Exhibit 4.1 to the Registrant's Quarterly
Report on Form 10-Q for the quarter ended June 28, 2020 (File No. 1-9183))
Officers' Certificate, dated June 8, 2020, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with the form of 3.350% Medium-Term Notes due 2025
(incorporated herein by reference to Exhibit 4.2 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended June 28, 2020 (File No. 1-9183))
Officers' Certificate, dated July 28, 2015 establishing the form of 3.500% Senior Notes due 2025 and 4.625% Senior Notes due 2045 (incorporated herein by reference to
Exhibit 4.2 to the Registrant's Current Report on From 8-K dated July 28, 2015 (File No. 1-9183))
Indenture, dated as of March 4, 2011, among Harley-Davidson Financial Services, Inc., Issuer, Harley-Davidson Credit Corp., Guarantor, and Bank of New York Mellon
Trust Company, N.A., Trustee (incorporated herein by reference to Exhibit 4.1 to the Registrant’s Current Report on Form 8-K dated March 1, 2011 (File No. 1-9183))
Indenture, dated July 28, 2015, by and between Harley-Davidson, Inc. and The Bank of New York Mellon Trust Company, N.A., as Trustee. (incorporated herein by
reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K dated July 28, 2015 (File No. 1-9183))
Description of Registrants Securities (incorporated herein by reference to Exhibit 4.22 to the Registrant's Annual Report on Form 10-K for the year ended December 31,
2019 (File No. 1-9183))
Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s definitive proxy statement on Schedule 14A for the
Company’s Annual Meeting of Shareholders held on April 25, 2009 filed on April 3, 2009 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein
by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock
Plan (incorporated herein by reference to Exhibit 10.3 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Special Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive
Stock Plan (incorporated herein by reference to Exhibit 10.4 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan
(incorporated herein by reference to Exhibit 10.7 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
* Represents a management contract or compensatory plan, contract or arrangement in which a Director or named executive officer of the Company participated.
108
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No.
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
10.12*
10.13*
10.14*
10.15*
10.16*
10.17*
Description
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc.
2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.8 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File
No. 1-9183))
Amended and Restated Harley-Davidson, Inc. 2014 Incentive Stock Plan as amended effective January 25, 2019 (incorporated herein by reference to Exhibit 10.3 to the
Registrant's Quarterly Report on Form 10-Q for the quarter ended June 30, 2019 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Stock Option Agreement (Standard) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan
(incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Stock Option Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive
Stock Plan (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Award of Performance Shares and Performance Share Agreement (Standard) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive
Stock Plan first approved for use in February 2017 (incorporated herein by reference to Exhibit 10.1 to the Registrant’s Annual Report on Form 10-Q for the quarter ended
March 26, 2017 (File No. 1-9183))
Form of Notice of Award of Performance Share Units and Performance Share Unit Agreement (Standard International) of Harley-Davidson, Inc. under the Harley-Davidson,
Inc. 2014 Incentive Stock Plan first approved for use in February 2017 (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Annual Report on Form 10-Q for
the quarter ended March 26, 2017 (File No. 1-9183))
Form of Notice of Award of Performance Shares and Performance Share Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014
Incentive Stock Plan first approved for use in February 2017 (incorporated herein by reference to Exhibit 10.3 to the Registrant’s Annual Report on Form 10-Q for the
quarter ended March 26, 2017 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Special Retention) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014
Incentive Stock Plan first approved for use in February 2017 (incorporated herein by reference to Exhibit 10.4 to the Registrant’s Annual Report on Form 10-Q for the
quarter ended March 26, 2017 (File No. 1-9183))
Form of Notice of Award of Performance Shares and Performance Shares Agreement (Standard), Form of Notice of Award of Performance Share Units and Performance
Share Unit Agreement (Standard International), and Form of Notice of Award of Performance Shares and Performance Shares Agreement (Transition Agreement) of
Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan first approved for use in February 2018 (incorporated herein by reference to Exhibit 10.44
to the Registrant's Annual Report on Form 10-K for the year ended December 31, 2018 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Standard), Form of Notice of Award of Restricted Stock Units and Restricted Stock
Unit Agreement (Standard International), Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Special), and Form of Notice of Award of
Restricted Stock Units and Restricted Stock Unit Agreement (Special Retention) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan first
approved for use in February 2019 (incorporated herein by reference to Exhibit 10.45 to the Registrant's Annual Report on Form 10-K for the year ended December 31,
2018 (File No. 1-9183))
Form of Notice of Award of Performance Shares and Performance Shares Agreement (Standard) and Form of Notice of Award of Performance Share Units and
Performance Share Unit Agreement (Standard International) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan first approved for use in
February 2019 (incorporated herein by reference to Exhibit 10.46 to the Registrant's Annual Report on Form 10-K for the year ended December 31, 2018 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Standard), Form of Notice of Award of Restricted Stock Units and Restricted Stock
Unit Agreement (Standard International), Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Special), Form of Notice of Award of
Restricted Stock Units and Restricted Stock Unit Agreement (Special Retention), and Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit
Agreement (Transition Agreement) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan first approved for use in February 2018
(incorporated herein by reference to Exhibit 10.43 to the Registrant's Annual Report on Form 10-K for the year ended December 31, 2018 (File No. 1-9183))
* Represents a management contract or compensatory plan, contract or arrangement in which a Director or named executive officer of the Company participated.
109
Exhibit No.
10.18*
10.19*
10.20*
10.21*
10.22*
10.23*
10.24*
10.25*
10.26*
10.27*
10.28*
10.29*
10.30*
10.31*
10.32*
10.33*
10.34
10.35
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Description
Harley-Davidson, Inc. 2020 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s definitive proxy statement on Schedule 14A for the
Company’s Annual Meeting of Shareholders held on May 21, 2020 filed on April 9, 2020 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2020 Incentive Stock Plan to Mr. Zeitz
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Standard), Form of Notice of Award of Restricted Stock Units and Restricted Stock
Unit Agreement (Standard International), Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Special), Form of Notice of Award of
Restricted Stock Units and Restricted Stock Unit Agreement (Special Retention), Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement
(Special International Retention), Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (All-US), and Form of Notice of Award of
Restricted Stock Units and Restricted Stock Unit Agreement (All-International) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2020 Incentive Stock Plan first
approved for use in February 2021
Form of Notice of Award of Performance Shares and Performance Shares Agreement (Standard) of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2020 Incentive
Stock Plan first approved for use in February 2021
Amended and Restated Harley-Davidson, Inc. Director Stock Plan as amended effective August 31, 2021 (incorporated herein by reference to Exhibit 10.1 to the
Registrant’s Annual Report on Form 10-Q for the quarter ended September 26, 2021 (File No. 1-9183))
Director Compensation Policy approved April 29, 2016 (incorporated herein by reference from Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended June 26, 2016 (File No. 1-9183))
Harley-Davidson Retiree Insurance Allowance Plan, as amended and restated effective January 1, 2016 (incorporated herein by reference to Exhibit 10.44 to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2016 (File No. 1-9183))
Harley-Davidson Pension Benefit Restoration Plan as amended and restated effective January 1, 2009 (incorporated herein by reference to Exhibit 10.9 to the Registrant’s
Annual Report on Form 10-K for the year ended December 31, 2008 (File No. 1-9183))
Deferred Compensation Plan for Nonemployee Directors as amended and restated effective January 1, 2009 (incorporated herein by reference to Exhibit 10.14 to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2008 (File No. 1-9183))
Harley-Davidson Management Deferred Compensation Plan as amended and restated effective January 1, 2017 (incorporated herein by reference to Exhibit 10.1 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 25, 2016 (File No. 1-9183))
Harley-Davidson, Inc. Short-Term Incentive Plan for Senior Executives (incorporated herein by reference to Appendix D to the Company’s definitive proxy statement on
Schedule 14A for the Company’s Annual Meeting of Shareholders held April 30, 2011 (File No. 1-9183))
Amended and Restated Harley-Davidson, Inc. Employee Incentive Plan as amended effective January 1, 2021 (incorporated herein by reference to Exhibit 10.2 to the
Registrant’s Annual Report on Form 10-Q for the quarter ended September 26, 2021 (File No. 1-9183))
Executive Severance Plan amendments through May 31, 2021
Form of Transition Agreement between the Registrant and each of Messrs. Zeitz, Krause, Niketh, Root, and Krishnan and Mses. Goetter, O'Sullivan and Termaat
(incorporated herein by reference to Exhibit 10.1 to the Registrant’s Annual Report on Form 10-Q for the quarter ended September 27, 2020 (File No. 1-9183))
Acting President and Chief Executive Officer offer letter (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Annual Report on Form 10-Q for the quarter
ended March 29, 2020 (File No. 1-9183))
President and Chief Executive Officer letter agreement dated December 1, 2021
Settlement Agreement, dated March 27, 2020, by and among Harley-Davidson, Inc., and Impala Master Fund Ltd. and Impala Asset Management LLC (incorporated herein
by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed March 30, 2020 (File No. 1-9183))
Long Term Collaboration Agreement, dated as of December 12, 2021, by and between LiveWire EV, LLC and Kwang Yang Motor Co., Ltd. (incorporated herein by
reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed December 15, 2021 (File No. 1-9183))
* Represents a management contract or compensatory plan, contract or arrangement in which a Director or named executive officer of the Company participated.
110
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No.
10.36
10.37
21
23
31.1
31.2
32
101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
Description
Form of Investment Agreement (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K filed December 15, 2021 (File No. 1-9183))
Cooperation Agreement, dated as of February 2, 2022, by and among Harley-Davidson, Inc. and H Management and certain of its affiliates (incorporated herein by
reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed February 3, 2021 (File No. 1-9183))
Harley-Davidson, Inc. Subsidiaries
Consent of Independent Registered Public Accounting Firm
Chief Executive Officer Certification pursuant to Rule 13a-14(a)
Chief Financial Officer Certification pursuant to Rule 13a-14(a)
Written Statement of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File - formatted in Inline XBRL and contained in Exhibit 101
* Represents a management contract or compensatory plan, contract or arrangement in which a Director or named executive officer of the Company participated.
111
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the
SIGNATURES
undersigned, thereunto duly authorized, on February 25, 2022.
HARLEY-DAVIDSON, INC.
By:
/s/ Jochen Zeitz
Jochen Zeitz
President and Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the
capacities indicated on February 25, 2022.
Name
/s/ Jochen Zeitz
Jochen Zeitz
/s/ Gina Goetter
Gina Goetter
/s/ Mark R. Kornetzke
Mark R. Kornetzke
/s/ Troy Alstead
Troy Alstead
/s/ R. John Anderson
R. John Anderson
/s/ Michael J. Cave
Michael J. Cave
/s/ Jared Dourdeville
Jared Dourdeville
/s/ James D. Farley, Jr.
James D. Farley, Jr.
/s/ Allan Golston
Allan Golston
/s/ Sara L. Levinson
Sara L. Levinson
/s/ N. Thomas Linebarger
N. Thomas Linebarger
/s/ Maryrose Sylvester
Maryrose Sylvester
Chairman, President and Chief Executive Officer
(Principal executive officer)
Title
Chief Financial Officer
(Principal financial officer)
Chief Accounting Officer
(Principal accounting officer)
Director
Director
Director
Director
Director
Director
Director
Non-Executive Chairman
Director
112
EXECUTION COPY
AMENDMENT NO. 1 TO 364-DAY CREDIT AGREEMENT
Dated as of December 9, 2020
to
364-DAY CREDIT AGREEMENT
Dated as of June 1, 2020
THIS AMENDMENT NO. 1 TO 364-DAY Credit Agreement (“Amendment”) is made as of December 9, 2020 (the “Effective Date”) by and among
Harley-Davidson, Inc., a Wisconsin corporation (“Harley”), Harley-Davidson Financial Services, Inc., a Delaware corporation (“HDFS”, and together with Harley,
collectively, the “Borrowers”), the financial institutions listed on the signature pages hereof and Toronto Dominion (Texas) LLC, as Global Administrative Agent (the
“Administrative Agent”), under that certain 364-Day Credit Agreement dated as of June 1, 2020 by and among the Borrowers and Harley-Davidson Credit Corp., a Nevada
corporation, as the Guarantor, the Lenders and the Administrative Agent (the “Credit Agreement”). Capitalized definitional terms used herein and not otherwise defined
herein shall have the respective meanings given to them in the Credit Agreement.
WHEREAS, the Borrowers have requested that (i) certain consents be provided by certain Lenders in respect of certain outstanding Bid Rate Loans and (ii)
certain modifications be made to the Credit Agreement; and
WHEREAS, the Borrowers, the applicable Lenders party hereto and the Administrative Agent have agreed to (i) provide such consents and (ii) amend the
Credit Agreement on the terms and conditions set forth herein;
NOW, THEREFORE, in consideration of the premises set forth above, the terms and conditions contained herein, and other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the Borrowers, the applicable Lenders party hereto and the Administrative Agent hereby (i) provide the
following consents and (ii) agree to the following amendments to the Credit Agreement.
1. Consents Regarding Outstanding Bid Rate Loans. As of the date hereof, (i) a Bid Rate Loan in the principal amount of $75,000,000 made by The Toronto-Dominion
Bank, New York Branch (“TD”) to HDFS is outstanding (such Bid Rate Loan, the “Specified TD Bid Rate Loan”) and (ii) a Bid Rate Loan in the principal amount
of $75,000,000 made by MUFG Union Bank, N.A. (“MUFG”) to HDFS is outstanding (such Bid Rate Loan, the “Specified MUFG Bid Rate Loan” and, together
with the Specified TD Bid Rate Loan, the “Specified Bid Rate Loans”). Each of TD, in its capacity as the Lender in respect of the Specified TD Bid Rate Loan, and
MUFG, in its capacity as the Lender in respect of the Specified MUFG Bid Rate Loan, is referred to in this Amendment as a “Specified Bid Rate Lender” in
respect of its Specified Bid Rate Loan. Each Specified Bid Rate Lender, pursuant to the terms of Section 2.10(f) of the Credit Agreement, consents to the prepayment
of its Specified Bid Rate Loan on the Effective Date.
2. Amendments to Credit Agreement. Effective as of the Effective Date but subject to the satisfaction of the conditions precedent set forth in Section 3 below, the
Credit Agreement is hereby amended as follows:
a. Section 2.4(c) of the Credit Agreement is amended and restated in its entirety as follows:
irrevocably reduced on a dollar for dollar basis by the principal amount of such Bid Rate Loan at the time such Bid Rate Loan is made to the
“(c) The Commitment of any Syndicated Global Lender that makes a Bid Rate Loan to any Borrower shall be immediately, permanently and
applicable Borrower unless such Syndicated Global Lender subsequently agrees in writing pursuant to an amendment to this Agreement to increase its Commitment to an
amount agreed to by such Syndicated Global Lender.”
a. Section 5.1.6 of the Credit Agreement is amended and restated in its entirety as follows:
“5.1.6 Material Adverse Change. Since December 31, 2019, there has been no Material Adverse Change (excluding, for the avoidance of doubt,
changes or effects directly arising out of or otherwise directly related to the impact of the COVID-19 pandemic on Harley’s operations, as described in Harley’s press release
dated March 18, 2020, Harley’s Current Report on Form 8-K filed with the Commission on March 26, 2020 and Harley’s Quarterly Reports on Form 10-Q filed with the
Commission on May 7, 2020, August 6, 2020 and November 5, 2020).”
a. Each of The Toronto-Dominion Bank, New York Branch and MUFG Union Bank, N.A. (each, an “Increasing Lender” and, collectively, the “Increasing
Lenders”) agrees that its Commitment under the Credit Agreement is increased from $0 to $75,000,000.
3. Conditions of Effectiveness. The effectiveness of this Amendment is subject to the conditions precedent that the Administrative Agent shall have received:
a. Counterparts of this Amendment duly executed by each Borrower, each of the Specified Bid Rate Lenders, each of the Increasing Lenders, the Required
Lenders and the Administrative Agent and counterparts of the Consent and Reaffirmation attached hereto duly executed by the Guarantor.
b. Evidence reasonably satisfactory to the Administrative Agent that the entire outstanding principal amount of each Specified Bid Rate Loan, and all accrued
interest in respect thereof, has been repaid to the relevant Specified Bid Rate Lender (which evidence may be in the form of an email from such Specified Bid
Rate Lender to the Administrative Agent confirming such repayment).
c. Payment and/or reimbursement of the reasonable fees and expenses of the Administrative Agent and its affiliates (including, to the extent invoiced,
reasonable fees and expenses of one U.S. counsel for the Administrative Agent) in connection with this Amendment and the Loan Documents to the extent
invoices have been provided to Harley at least one (1) Business Day in advance of the Effective Date.
4. Representations and Warranties of each Borrower. Each Borrower hereby represents and warrants to the Lenders and the Administrative Agent on the date hereof as
follows:
a. This Amendment and the Credit Agreement as amended hereby constitute the legal, valid and binding obligations of such Borrower enforceable against such
Borrower in accordance with their respective terms (subject to the effect of bankruptcy and other similar laws affecting creditors’ rights generally and general
principles of equity).
b. As of the date hereof and giving effect to the terms of this Amendment, (i) no Default or Unmatured Default has occurred and is continuing and (ii) the
representations and warranties of such Borrower contained in Article V of the Credit Agreement, as amended hereby, are true and correct in all material
respects as of the Effective Date, except for representations and warranties made with reference solely to an earlier date, which representations and warranties
shall be true and correct as of such earlier date.
5. Reference to and Effect on the Credit Agreement.
a. Upon the effectiveness hereof, each reference to the Credit Agreement in the Credit Agreement or any other Loan Document shall mean and be a reference to
the Credit Agreement as amended hereby.
b. Except as specifically amended above, the Credit Agreement and all other documents, instruments and agreements executed and/or delivered in connection
therewith shall remain in full force and effect and are hereby ratified and confirmed.
c. Except as specifically provided above, the execution, delivery and effectiveness of this Amendment shall not operate as a waiver of any right, power or
remedy of the Administrative Agent or the Lenders, nor constitute a waiver of any provision of the Credit Agreement or any other documents, instruments
and agreements executed and/or delivered in connection therewith.
d. This Amendment shall be a Loan Document.
6. Governing Law. This Amendment shall be construed in accordance with and governed by the internal laws of the State of New York, but giving effect to federal laws
applicable to banks.
7. Headings. Section headings in this Amendment are included herein for convenience of reference only and shall not constitute a part of this Amendment for any other
purpose.
8. Counterparts. This Amendment may be executed by one or more of the parties hereto on any number of separate counterparts, and all of said counterparts taken
together shall be deemed to constitute one and the same instrument. Delivery of an executed counterpart of a signature page of this Amendment by telecopy, e-mailed
.pdf or any other electronic means that reproduces an image of the actual executed signature page shall be effective as delivery of a manually executed counterpart of
this Amendment.
[Signature Pages Follow]
IN WITNESS WHEREOF, this Amendment has been duly executed as of the day and year first above written.
HARLEY-DAVIDSON, INC.,
as a Borrower
By:/s/ J. Darrell Thomas
Name: J. Darrell Thomas
Title: Vice President and Treasurer
HARLEY-DAVIDSON FINANCIAL SERVICES, INC.,
as a Borrower
By:/s/ J. Darrell Thomas
Name: J. Darrell Thomas
Title: Vice President and Treasurer
TORONTO DOMINION (TEXAS) LLC,
as Global Administrative Agent
By:/s/ Annie Dorval
Name:Annie Dorval
Title: Authorized Signatory
THE TORONTO-DOMINION BANK, NEW YORK BRANCH,
as a Lender, a Specified Bid Rate Lender and an Increasing Lender
By:/s/ Annie Dorval
Name:Annie Dorval
Title: Authorized Signatory
MUFG UNION BANK, N.A.,
as a Lender, a Specified Bid Rate Lender and an Increasing Lender
By:/s/ John Margetanski
Name: John Margetanski
Title: Director
U.S. BANK NATIONAL ASSOCIATION,
as a Lender
By:/s/ Joshua Feldman
Name: Joshua Feldman
Title: Senior Vice President
BARCLAYS BANK PLC,
as a Lender
By:/s/ Jake Lam
Name: Jake Lam
Title: Assistant Vice President
MIZUHO BANK, LTD.,
as a Lender
By:/s/ Donna DeMagistris
Name:Donna DeMagistris
Title: Authorized Signatory
BANK OF AMERICA, N.A.,
as a Lender
By:/s/ Steven K. Kessler
Name: Steven K. Kessler
Title: Senior Vice President
CONSENT AND REAFFIRMATION
The undersigned hereby acknowledges receipt of a copy of the foregoing Amendment No. 1 to the 364-Day Credit Agreement dated as of June 1, 2020 (as
amended, restated, supplemented or otherwise modified from time to time, the “Credit Agreement”) by and among Harley-Davidson, Inc., a Wisconsin corporation
(“Harley”), Harley-Davidson Financial Services, Inc., a Delaware corporation (“HDFS”, and together with Harley, collectively, the “Borrowers”) and Harley-Davidson
Credit Corp., a Nevada corporation, as Guarantor, the Lenders and Toronto Dominion (Texas) LLC, as Global Administrative Agent (the “Administrative Agent”), which
Amendment No. 1 is dated as of December 9, 2020 and is by and among the Borrowers, the financial institutions listed on the signature pages thereof and the Administrative
Agent (the “Amendment”). Capitalized terms used in this Consent and Reaffirmation and not defined herein shall have the meanings given to them in the Credit Agreement.
Without in any way establishing a course of dealing by the Administrative Agent or any Lender, the undersigned consents to the Amendment and reaffirms the terms and
conditions of the Guarantee and any other Loan Document executed by it and acknowledges and agrees that each and every Loan Document executed by the undersigned in
connection with the Credit Agreement remains in full force and effect and is hereby reaffirmed, ratified and confirmed. All references to the Credit Agreement contained in
the above‑referenced documents shall be a reference to the Credit Agreement as so modified by the Amendment and as the same may from time to time hereafter be amended,
modified or restated.
Dated December 9, 2020
[Signature Page Follows]
IN WITNESS WHEREOF, this Consent and Reaffirmation has been duly executed as of the day and year above written.
HARLEY-DAVIDSON CREDIT CORP.
By:___________________________________
Name:
Title:
HARLEY-DAVIDSON CREDIT CORP.
By:/s/ J. Darrell Thomas
Name: J. Darrell Thomas
Title: Vice President and Treasurer
HARLEY-DAVIDSON CREDIT CORP.
By:___________________________________
Name:
Title:
Notice of Grant of Stock Options Harley-Davidson, Inc.
and Option Agreement ID: 39-1805420
3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective December 1, 2021 (the “Grant Date”), you have been granted nonqualified stock options (the “Options”) to buy 500,000 shares of Harley-Davidson, Inc. (”HDI”) common
stock at $36.63 per share. The Options are granted under and governed by the terms and conditions of HDI’s 2020 Incentive Stock Plan (the “Plan”) and this Option Agreement. Any
capitalized terms used and not defined herein have the meanings given in the Plan.
Exercisability and Vesting. The Options will become (1) exercisable only to the extent the average of the closing stock prices of HDI’s common stock over any ten consecutive
trading days during the five-year period beginning on the Grant Date equals or exceeds the prices indicated below (“Stock Price Achievement”) and (2) vested only to the extent you
remain continuously employed by HDI in certain roles through the dates indicated below, as follows:
10-day Average Closing
Stock Price Achievement During 5-Year Period Beginning on
Grant Date*
Employment Through A Date
Prior to
December 31, 2023
(% Exercisable)
Employment as CEO Through
December 31, 2023 (%
Exercisable)
Employment as CEO or Board-
Approved Role Through December
31, 2024 (% Exercisable)
$65.00 or higher (% Exercisable)
$60.00 (% Exercisable)
$55.00 (% Exercisable)
$50.00 (% Exercisable
$45.00 (% Exercisable)
Less Than $45
(% Exercisable)
0%
0%
0%
0%
0%
0%
66.0%**
100.0%**
52.8%
39.6%
26.4%
13.2%
0.0%
80.0%
60.0%
40.0%
20.0%
0.0%
*Percentage of the Options that are exercisable will be interpolated linearly between specified Stock Price Achievement levels.
**Percentage indicates percentage of Options that become vested based on employment through this date.
Any Options that are not vested based on continuous employment at the time your employment with HDI ceases for any reason or no reason will be forfeited upon such cessation of
employment, except that, if your employment is terminated by HDI without Cause prior to December 31, 2023, then you will be deemed to have satisfied the continuous employment
requirement with respect to a pro rata portion of the 66.0% of the Options that would have otherwise vested to the extent you remained employed as Chief Executive Officer through
December 31, 2023. The pro rata portion will be equal to the product of (1) the quotient of the number of days of your continuous employment after the Grant Date divided by the total
number of days between the Grant Date and December 31, 2023, multiplied by (2) the product of the total number of Options and 0.66.
Forfeiture and Expiration. Notwithstanding anything to the contrary herein: (1) any Options that have not become exercisable based on Stock Price Achievement by December 31,
2026, whether then vested or unvested, will be automatically and immediately forfeited as of such date without consideration therefor, and (2) any unexercised portion of the Options,
whether then vested or unvested, will be automatically and immediately forfeited in its entirety without consideration therefor if your employment is terminated for Cause at any time.
Subject to earlier termination or forfeiture as set forth in this Option Agreement, and notwithstanding any provisions in the Plan that would otherwise result in an earlier termination of
th
the Options following your cessation of employment by reason of your Disability or death, all unexercised Options, whether vested or unvested, will expire on the tenth (10 )
th
anniversary of the Grant Date or, if your employment ceases for any reason or no reason (including by reason of your death or Disability) prior to December 31, 2023, on the sixth (6 )
anniversary of the Grant Date.
Method of Exercise. The Options may be exercised to the extent they are both exercisable and vested by delivery of a written notice of exercise to HDI (or its designee), or through
an electronic process established by HDI, and provision in a manner acceptable to HDI for payment of the full exercise price of the shares being purchased pursuant to the Options
and any withholding taxes due thereon, subject in each case to HDI’s applicable policies and procedures.
Confidential Information. In consideration of your agreement to the terms of this Option Agreement by your acceptance of this Option Agreement, the Company (as defined below)
promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company and its strategies, objectives,
performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to accept an equity award. You shall not
use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized disclosure or use of information.
Certain Definitions: The following definitions apply in this Option Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling of two- or
three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including financial services.
(2) “Competitive Business” as used in this Option Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is engaged in developing,
making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii) other motorcycle-related or
motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell, directly or indirectly such as through a
dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided for your convenience and subject to change in an
evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield; Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts
Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company; Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor
Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.; Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj
Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc. would be another example of a Competitive Business if Tesla is engaged in
developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related products or services. This non-exhaustive list of examples of competitive
businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings, sketches
and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts, tooling, engineering
evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and personnel records; non-public
marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential clients; software codes and computer
programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative techniques and documents; and any information received
by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Option Agreement through the last day of your
employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or services, or (b) had
documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device, list, tool, or
compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally known to, and not
being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts that are reasonable under
the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under applicable law, the latter definition shall
control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
2
Confidentiality:
(1) During the time period from the date of this Option Agreement through the date that is two years after the last day of your employment with the Company, regardless of whether
your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for the benefit of the Company in
the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the detriment of the Company, or for your benefit or
the benefit of anyone else other than the Company.
(2) During the time period from the date of this Option Agreement and for so long thereafter as such information is not generally known to, and not readily ascertainable by proper
means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received access while employed by the
Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper and
electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying your compliance
with the terms of this Option Agreement.
Competitive Employment: During the time period from the date of this Option Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in connection with any Competitive Business
accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent, officer, director, investor, member, or otherwise, in any
position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal association with the goodwill of the Company could reasonably
be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Option Agreement through the date that is two years after the last day of your employment with
the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or indirectly, solicit or induce, or assist
in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about whom you received any Confidential Information,
in either event during any part of the last two years of your employment with the Company, to accept any employment, consulting, contracting or other confidential relationship with a
Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Option Agreement through the date that is two years after the last day of your employment with the
Company, regardless of whether the your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in connection with any Competitive
Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any customer, distributor or dealer of the Company’s products or services to
terminate its relationship with the Company or to purchase or deal in products or services competitive with the Company’s products or services, if you had any material contact with or
learned any Confidential Information about the customer, distributor or dealer, in either event through performance of your job duties and responsibilities or through otherwise
performing services on behalf of the Company during any part of the last two years of your employment with the Company.
Acceptance. Of Award. You have ninety (90) days following the Grant Date to accept this award through your Fidelity account. If you have not accepted this award within ninety (90)
days following the Grant Date, the Options granted herein shall be automatically forfeited. If you choose to accept this Option Agreement, then you accept the terms of the Options and
agree and consent to all amendments to the Plan through the Grant Date as they apply to these Options and any prior awards to you under such plans.
HARLEY-DAVIDSON, INC.
Chief Administrative Officer
_______________________
Julie Anding
3
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement ID: 39-1805420
(Standard) 3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”) under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to accelerated vesting and forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date
are referred to as a “Tranche”) shall vest in accordance with the following schedule:
Restricted Stock Units Tranche
Vesting Date
One-third of the Restricted Stock Units (Tranche #1)
An additional one-third of the Restricted Stock Units (Tranche #2)
The final one-third of the Restricted Stock Units (Tranche #3)
The first anniversary of the Grant Date
The second anniversary of the Grant Date
The third anniversary of the Grant Date
If application of the above schedule on the first vesting date or the second vesting date would produce vesting in a fraction of a Restricted Stock Unit, then the number of
Restricted Stock Units that become vested on that vesting date shall be rounded down to the next lower whole number of Restricted Stock Units, and the fractional Restricted
Stock Unit shall be carried forward into the next Tranche of Restricted Stock Units.
You may not sell, transfer or otherwise convey an interest in or pledge any of your Restricted Stock Units.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
HARLEY-DAVIDSON, INC.
Tori Termaat
Chief Human Resources Officer
Exhibit A to Restricted Stock Unit Agreement
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit
Agreement, the Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company
and its strategies, objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to
accept an equity award. You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized
disclosure or use of information.
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling
of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including
financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is
engaged in developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii)
other motorcycle-related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell,
directly or indirectly such as through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided
for your convenience and subject to change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield;
Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company;
Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.;
Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc.
would be another example of a Competitive Business if Tesla is engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related
products or services. This non-exhaustive list of examples of competitive businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings,
sketches and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts,
tooling, engineering evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and
personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential
clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative
techniques and documents; and any information received by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the
last day of your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or
services, or (b) had documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been
abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device,
list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally
known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts
that are reasonable under the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under
applicable law, the latter definition shall control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for
the benefit of the Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the
detriment of the Company, or for your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily
ascertainable by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received
access while employed by the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper
and electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying
your compliance with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent,
officer, director, investor, member, or otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal
association with the goodwill of the Company could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or
indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about
whom you received any Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment,
consulting, contracting or other confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or
in connection with any Competitive Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any customer,
distributor or dealer of the Company’s products or services to terminate its relationship with the Company or to purchase or deal in products or services competitive with the
Company’s products or services, if you had any material contact with or learned any Confidential Information about the customer, distributor or dealer, in either event through
performance of your job duties and responsibilities or through otherwise performing services on behalf of the Company during any part of the last two years of your
employment with the Company.
Termination of Employment:
(1) If you cease to be employed by the Company for reasons other than Cause (as defined in the Plan) on or after age fifty-five (55) and if such cessation of employment
occurred after the first anniversary of the Grant Date, then, effective immediately prior to the time of cessation of employment, any Restricted Stock Units that were not
previously vested will become vested.
(2) Subject to clause (1), if your employment with the Company is terminated for any reason other than death, Disability or Retirement (based solely on clause (ii) of the
definition of such term in the Plan, which requires the consent of the Committee), then you will forfeit any Restricted Stock Units that are not vested as of the date your
employment is terminated.
(3) Subject to clause (1), if you cease to be employed by the Company by reason of death, Disability or Retirement (based solely on clause (ii) of the definition of such term),
then, effective immediately prior to the time of cessation of employment, a portion of the unvested Restricted Stock Units in each Tranche will vest, which portion will be equal
to the number of unvested Restricted Stock Units in that Tranche multiplied by a fraction the numerator of which is the number of Months (counting a partial Month as a full
Month) from the Grant Date until the date your employment is terminated by reason of death, Disability or Retirement (based solely on clause (ii) of the definition of such
term), and the denominator of which is the number of Months from the Grant Date to the applicable anniversary of the Grant Date on which such Tranche would otherwise
have vested if your employment had continued, and you will forfeit the remaining Restricted Stock Units that are not vested. For purposes of this Agreement, a “Month” shall
mean the period that begins on the first calendar day after the Grant Date or the applicable anniversary of the Grant Date that occurs in each calendar month, and ends on
the anniversary of the Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Shares underlying your Restricted Stock Units. You will be credited with
cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the applicable record date
occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms as, and be paid at the
time of settlement of, the Restricted Stock Units with respect to which they were credited. If, however, any dividends or distributions with respect to the Shares underlying
your Restricted Stock Units are paid in Shares rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have
received had your Restricted Stock Units been actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted
Stock Unit Agreement as are the Restricted Stock Units with respect to which they were credited. Amounts credited to you in the form of additional Restricted Stock Units will
be settled (if vested) at the same time as the Restricted Stock Units with respect to which they were credited.
Settlement: Your Restricted Stock Units will be settled at the following times, to the extent then vested, by delivery to you of Shares on a one-for-one basis, with one Share
being delivered for each Restricted Stock Unit:
•
•
The Tranche #1 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the first anniversary of the Grant Date;
The Tranche #2 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the second anniversary of the Grant Date;
and
•
The Tranche #3 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the third anniversary of the Grant Date;
provided that all then-vested Restricted Stock Units that have not previously been settled will be settled upon your “separation from service” within the meaning of Code
Section 409A; provided further that, if you are a “specified employee” within the meaning of Code Section 409A at the time or your separation from service, then, to the extent
required to avoid the income inclusion, interest and additional tax imposed by Code Section 409A, settlement of your Restricted Stock Units on account of such separation
from service shall be made on the first date that is six (6) months after the date of the separation from service. Cash will be paid in satisfaction of any fractional Restricted
Stock Unit settled pursuant to this paragraph.
Issuance of Share Certificates: In lieu of issuing in your name certificate(s) evidencing your Shares, HDI may cause its transfer agent or other agent to reflect on its records
your ownership of such Shares.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units, your receipt of payments in respect of Restricted Stock Units
or the delivery of Shares to you in respect of Restricted Stock Units results in a withholding obligation to the Company with respect to federal, state or local taxes, the
Company has the right and authority to deduct or withhold from any compensation it would pay to you (including payments in respect of Restricted Stock Units) an amount,
and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its withholding obligations. In its discretion, the Company may
require you to deliver to the Company or to such other person as the Company may designate at the time the Company is obligated to withhold taxes that arise from such
receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation under applicable tax laws or regulations.
When income results from the delivery of Shares to you in respect of Restricted Stock Units, to the extent the Company permits you to do so, you may satisfy the withholding
requirement, in whole or in part, by electing to have the Company accept that number of Shares having an aggregate Fair Market Value on the date the tax is to be
determined equal to the minimum statutory total tax that the Company must withhold in connection with the delivery of such Shares. If you would be left with a fractional share
after satisfying the withholding obligation, the fair market value of that fractional share will be applied to your general federal tax withholding. If the Company does not allow
you to elect to have the Company accept Shares, or if you want to keep all of the Shares that will be delivered, you will have to deliver to the Company or to such other
person as the Company may designate funds in an amount sufficient to cover the withholding tax obligation on a date advised by the Company. Where you may elect to
deliver funds to satisfy the withholding tax obligation, your election to deliver funds must be irrevocable, in writing, and submitted to the Secretary or to such other person as
the Company may designate on or before the date that the Company specifies, which will be before the date of delivery of the Shares, and if you fail to deliver such election
then you will be deemed to have elected to have the Company accept Shares as described above.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within
ninety (90) days following the Grant Date, the Restricted Stock Units granted herein shall be automatically forfeited. If you choose to accept this Restricted Stock Unit
Agreement, then you accept the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc.
2009 Incentive Stock Plan and the Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any
kind under such plans.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement or Subsidiaries
(Standard International) ID: 39-1805420
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”). This grant is made under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to accelerated vesting and forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date
are referred to as a “Tranche”) shall become fully unrestricted (or “vest”) in accordance with the following schedule:
Restricted Stock Units Tranche
One-third of the Restricted Stock Units
(Tranche #1)
An additional one-third of the Restricted Stock Units (Tranche #2)
The final one-third of the Restricted Stock Units (Tranche #3)
Vesting Date
The first anniversary of the Grant Date
The second anniversary of the Grant Date
The third anniversary of the Grant Date
As soon as practicable following the date on which the Restricted Stock Units vest, the Company will make a cash payment to you in your local currency using the spot rate
on the vesting date, less applicable withholding, equal to the product obtained by multiplying the Fair Market Value of a share of Common Stock of HDI on the vesting date by
the number of Restricted Stock Units that have become vested on such date.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
Without limitation, “Committee” means the Human Resources Committee of the Board or its delegate in accordance with the Plan.
HARLEY-DAVIDSON, INC. and Subsidiaries
Tori Termaat
Chief Human Resources Officer
Exhibit A to Restricted Stock Unit Agreement
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit
Agreement, the Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company
and its strategies, objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to
accept an equity award. You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized
disclosure or use of information.
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling
of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including
financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is
engaged in developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii)
other motorcycle-related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell,
directly or indirectly such as through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided
for your convenience and subject to change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield;
Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company;
Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.;
Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc.
would be another example of a Competitive Business if Tesla is engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related
products or services. This non-exhaustive list of examples of competitive businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings,
sketches and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts,
tooling, engineering evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and
personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential
clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative
techniques and documents; and any information received by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the
last day of your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or
services, or (b) had documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been
abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device,
list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally
known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts
that are reasonable under the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under
applicable law, the latter definition shall control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for
the benefit of the Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the
detriment of the Company, or for your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily
ascertainable by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received
access while employed by the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper
and electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying
your compliance with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent,
officer, director, investor, member, or otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal
association with the goodwill of the Company could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or
indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about
whom you received any Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment,
consulting, contracting or other confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business, directly or indirectly,
solicit or induce, or assist in any manner in the solicitation or inducement of any customer, distributor or dealer of the Company’s products or services to terminate its
relationship with the Company or to purchase or deal in products or services competitive with the Company’s products or services, if you had any material contact with or
learned any Confidential Information about the customer, distributor or dealer, in either event through performance of your job duties and responsibilities or through otherwise
performing services on behalf of the Company during any part of the last two years of your employment with the Company.
Termination of Employment:
(1) If you cease to be employed by the Company for reasons other than Cause (as defined in the Plan) on or after age fifty-five (55) and if such cessation of employment
occurred after the first anniversary of the Grant Date, then, effective immediately prior to the time of cessation of employment, any Restricted Stock Units that were not
previously vested will become vested.
(2) Subject to clause (1), if your employment with the Company is terminated for any reason other than death, Disability or Retirement (based solely on clause (ii) of the
definition of such term in the Plan, which requires the consent of the Committee), then you will forfeit any Restricted Stock Units that are not vested as of the date your
employment is terminated.
(3) Subject to clause (1), if you cease to be employed by the Company by reason of death, Disability or Retirement (based solely on clause (ii) of the definition of such term),
then, effective immediately prior to the time of cessation of employment, a portion of the unvested Restricted Stock Units in each Tranche will vest, which portion will be equal
to the number of unvested Restricted Stock Units in that Tranche multiplied by a fraction the numerator of which is the number of Months (counting a partial Month as a full
Month) from the Grant Date until the date your employment is terminated by reason of death, Disability or Retirement (based solely on clause (ii) of the definition of such
term), and the denominator of which is the number of Months from the Grant Date to the anniversary date on which such Tranche would otherwise have become unrestricted
if your employment had continued, and you will forfeit the remaining Restricted Stock Units that are not vested. For purposes of this Agreement, a “Month” shall mean the
period that begins on the first calendar day after the Grant Date, or the anniversary of the Grant Date that occurs in each calendar month, and ends on the anniversary of the
Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Common Stock of HDI underlying your Restricted Stock Units. You will be
credited with a cash amounts equivalent to any dividends and other distributions paid with respect to the Common Stock of HDI underlying your Restricted Stock Units
(reduced for any tax withholding due), so long as the applicable record date occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain
subject to the same risk of forfeiture and other terms as the Restricted Stock Units with respect to which they were credited. If, however, any dividends or distributions with
respect to the Common Stock of HDI underlying your Restricted Stock Units are paid in Shares rather than cash, you will be credited with additional Restricted Stock Units
equal to the number of shares that you would have received had your Restricted Stock Units been actual Shares, and such Restricted Stock Units will be subject to the same
risk of forfeiture and other terms of this Restricted Stock Unit Agreement as are the Restricted Stock Units that are granted contemporaneously with this Restricted Stock Unit
Agreement. Any amounts due to you under this provision shall be paid to you, in cash in your local currency (using the spot rate then in effect), at the same time as payment
is made in respect of the Restricted Stock Units with respect to which the dividend equivalents relate.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units or your receipt of payments in respect of Restricted Stock
Units results in income to you for federal or local taxes, the Company has the right and authority to deduct or withhold from any compensation it would pay to you (including
payments in respect of Restricted Stock Units) an amount, and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to
satisfy its withholding obligations. In its discretion, the Company may require you to deliver to the Company or to such other person as the Company may designate at the
time the Company is obligated to withhold taxes that arise from such receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding
obligation under applicable tax laws or regulations.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within
ninety (90) days following the Grant Date, the Restricted Stock Units granted herein shall be automatically forfeited. If you choose to accept this Restricted Stock Unit
Agreement, then you accept the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc.
2009 Incentive Stock Plan and the Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any
kind under such plans.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement ID: 39-1805420
(Special) 3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”) under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to accelerated vesting and forfeiture as described in Exhibit A, the Restricted Stock Units shall vest on the first (1 ) anniversary of the Grant Date.
st
You may not sell, transfer or otherwise convey an interest in or pledge any of your Restricted Stock Units.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
HARLEY-DAVIDSON, INC.
Tori Termaat
Chief Human Resources Officer
Exhibit A to Restricted Stock Unit Agreement
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit
Agreement, the Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company
and its strategies, objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to
accept an equity award. You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized
disclosure or use of information.
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling
of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including
financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is
engaged in developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii)
other motorcycle-related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell,
directly or indirectly such as through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided
for your convenience and subject to change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield;
Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company;
Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.;
Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc.
would be another example of a Competitive Business if Tesla is engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related
products or services. This non-exhaustive list of examples of competitive businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings,
sketches and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts,
tooling, engineering evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and
personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential
clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative
techniques and documents; and any information received by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the
last day of your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or
services, or (b) had documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been
abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device,
list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally
known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts
that are reasonable under the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under
applicable law, the latter definition shall control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for
the benefit of the Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the
detriment of the Company, or for your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily
ascertainable by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received
access while employed by the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper
and electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying
your compliance with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent,
officer, director, investor, member, or otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal
association with the goodwill of the Company could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or
indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about
whom you received any Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment,
consulting, contracting or other confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any customer, distributor or
dealer of the Company’s products or services to terminate its relationship with the Company or to purchase or deal in products or services competitive with the Company’s
products or services, if you had any material contact with or learned any Confidential Information about the customer, distributor or dealer, in either event through
performance of your job duties and responsibilities or through otherwise performing services on behalf of the Company during any part of the last two years of your
employment with the Company.
Termination of Employment:
(1) If you cease to be employed by the Company for reasons other than Cause (as defined in the Plan), then, effective immediately prior to the time of cessation of
employment, any Restricted Stock Units that were not previously vested will become vested.
(2) Subject to clause (1), if your employment with the Company is terminated for any reason other than death or Disability, then you will forfeit any Restricted Stock Units that
are not vested as of the date your employment is terminated.
(3) Subject to clause (1), if you cease to be employed by the Company by reason of death or Disability, then, effective immediately prior to the time of cessation of
employment, a portion of the unvested Restricted Stock Units will vest, which portion will be equal to the number of unvested Restricted Stock Units multiplied by a fraction
the numerator of which is the number of Months (counting a partial Month as a full Month) from the Grant Date until the date your employment is terminated by reason of
death or Disability, and the denominator of which is the number of Months from the Grant Date to the first anniversary of the Grant Date, and you will forfeit the remaining
Restricted Stock Units that are not vested. For purposes of this Agreement, a “Month” shall mean the period that begins on the first calendar day after the Grant Date or the
applicable anniversary of the Grant Date that occurs in each calendar month, and ends on the anniversary of the Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Shares underlying your Restricted Stock Units. You will be credited with
cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the applicable record date
occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms as, and be paid at the
time of settlement of, the Restricted Stock Units with respect to which they were credited. If, however, any dividends or distributions with respect to the Shares underlying
your Restricted Stock Units are paid in Shares rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have
received had your Restricted Stock Units been actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted
Stock Unit Agreement as are the Restricted Stock Units with respect to which they were credited. Amounts credited to you in the form of additional Restricted Stock Units will
be settled (if vested) at the same time as the Restricted Stock Units with respect to which they were credited.
Settlement: Your Restricted Stock Units will be settled by delivery to you of Shares on a one-for-one basis, with one Share being delivered for each Restricted Stock Unit.
The Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the first anniversary of the Grant Date; provided that all then-
vested Restricted Stock Units that have not previously been settled will be settled upon your “separation from service” within the meaning of Code Section 409A; provided
further that, if you are a “specified employee” within the meaning of Code Section 409A at the time or your separation from service, then, to the extent required to avoid the
income inclusion, interest and additional tax imposed by Code Section 409A, settlement of your Restricted Stock Units on account of such separation from service shall be
made on the first date that is six (6) months after the date of the separation from service. Cash will be paid in satisfaction of any fractional Restricted Stock Unit settled
pursuant to this paragraph.
Issuance of Share Certificates: In lieu of issuing in your name certificate(s) evidencing your Shares, HDI may cause its transfer agent or other agent to reflect on its records
your ownership of such Shares.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units, your receipt of payments in respect of Restricted Stock Units
or the delivery of Shares to you in respect of Restricted Stock Units results in a withholding obligation to the Company with respect to federal, state or local taxes, the
Company has the right and authority to deduct or withhold from any compensation it would pay to you (including payments in respect of Restricted Stock Units) an amount,
and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its withholding obligations. In its discretion, the Company may
require you to deliver to the Company or to such other person as the Company may designate at the time the Company is obligated to withhold taxes that arise from such
receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation under applicable tax laws or regulations.
When income results from the delivery of Shares to you in respect of Restricted Stock Units, to the extent the Company permits you to do so, you may satisfy the withholding
requirement, in whole or in part, by electing to have the Company accept that number of Shares having an aggregate Fair Market Value on the date the tax is to be
determined equal to the minimum statutory total tax that the Company must withhold in connection with the delivery of such Shares. If you would be left with a fractional share
after satisfying the withholding obligation, the fair market value of that fractional share will be applied to your general federal tax withholding. If the Company does not allow
you to elect to have the Company accept Shares, or if you want to keep all of the Shares that will be delivered, you will have to deliver to the Company or to such other
person as the Company may designate funds in an amount sufficient to cover the withholding tax obligation on a date advised by the Company. Where you may elect to
deliver funds to satisfy the withholding tax obligation, your election to deliver funds must be irrevocable, in writing, and submitted to the Secretary or to such other person as
the Company may designate on or before the date that the Company specifies, which will be before the date of delivery of the Shares, and if you fail to deliver such election
then you will be deemed to have elected to have the Company accept Shares as described above.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within
ninety (90) days following the Grant Date, the Restricted Stock Units granted herein shall be automatically forfeited. If you choose to accept this Restricted Stock Unit
Agreement, then you accept the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc.
2009 Incentive Stock Plan and the Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any
kind under such plans.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement ID: 39-1805420
(Special Retention) 3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”) under HDI’s 2020 Incentive Stock Plan (the “Plan”).
Subject to forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date are referred to as a
“Tranche”) shall vest in accordance with the following schedule:
Restricted Stock Units Tranche
Vesting Date
One-half of the Restricted Stock Units (Tranche #1)
The second half of the Restricted Stock Units (Tranche #2)
The second anniversary of the Grant Date
The third anniversary of the Grant Date
If application of the above schedule on the first vesting date would produce vesting in a fraction of a Restricted Stock Unit, then the number of Restricted Stock Units that
become vested on that vesting date shall be rounded down to the next lower whole number of Restricted Stock Units, and the fractional Restricted Stock Unit shall be carried
forward into the second Tranche of Restricted Stock Units.
You may not sell, transfer or otherwise convey an interest in or pledge any of your Restricted Stock Units.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
HARLEY-DAVIDSON, INC.
Tori Termaat
Chief Human Resources Officer
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit
Agreement, the Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company
and its strategies, objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to
accept an equity award. You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized
disclosure or use of information.
Exhibit A to Restricted Stock Unit Agreement
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling
of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including
financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is
engaged in developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii)
other motorcycle-related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell,
directly or indirectly such as through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided
for your convenience and subject to change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield;
Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company;
Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.;
Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc.
would be another example of a Competitive Business if Tesla is engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related
products or services. This non-exhaustive list of examples of competitive businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings,
sketches and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts,
tooling, engineering evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and
personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential
clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative
techniques and documents; and any information received by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the
last day of your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or
services, or (b) had documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been
abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device,
list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally
known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts
that are reasonable under the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under
applicable law, the latter definition shall control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for
the benefit of the Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the
detriment of the Company, or for your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily
ascertainable by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received
access while employed by the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper
and electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying
your compliance with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent,
officer, director, investor, member, or otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal
association with the goodwill of the Company could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or
indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about
whom you received any Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment,
consulting, contracting or other confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the your termination of employment is voluntary or involuntary or the
reason therefor, you shall not on behalf of or in connection with any Competitive Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or
inducement of any customer, distributor or dealer of the Company’s products or services to terminate its relationship with the Company or to purchase or deal in products or
services competitive with the Company’s products or services, if you had any material contact with or learned any Confidential Information about the customer, distributor or
dealer, in either event through performance of your job duties and responsibilities or through otherwise performing services on behalf of the Company during any part of the
last two years of your employment with the Company.
Termination of Employment: If your employment with the Company is terminated for any reason (including without limitation death or Disability), then you will forfeit any
Restricted Stock Units that are not vested as of the date your employment is terminated.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Shares underlying your Restricted Stock Units. You will be credited with
cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the applicable record date
occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms as, and be paid at the
time of settlement of, the Restricted Stock Units with respect to which they were credited. If, however, any dividends or distributions with respect to the Shares underlying
your Restricted Stock Units are paid in Shares rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have
received had your Restricted Stock Units been actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted
Stock Unit Agreement as are the Restricted Stock Units with respect to which they were credited. Amounts credited to you in the form of additional Restricted Stock Units will
be settled (if vested) at the same time as the Restricted Stock Units with respect to which they were credited.
Settlement: Your Restricted Stock Units will be settled by delivery to you of Shares on a one-for-one basis, with one Share being delivered for each Restricted Stock Unit.
The Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the third anniversary of the Grant Date;
provided that all then-vested Restricted Stock Units that have not previously been settled will be settled upon your “separation from service” within the meaning of Code
Section 409A; provided further that, if you are a “specified employee” within the meaning of Code Section 409A at the time or your separation from service, then, to the extent
required to avoid the income inclusion, interest and additional tax imposed by Code Section 409A, settlement of your Restricted Stock Units on account of such separation
from service shall be made on the first date that is six (6) months after the date of the separation from service. Cash will be paid in satisfaction of any fractional Restricted
Stock Unit settled pursuant to this paragraph.
Issuance of Share Certificates: In lieu of issuing in your name certificate(s) evidencing your Shares, HDI may cause its transfer agent or other agent to reflect on its records
your ownership of such Shares.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units, your receipt of payments in respect of Restricted Stock Units
or the delivery of Shares to you in respect of Restricted Stock Units results in a withholding obligation to the Company with respect to federal, state or local taxes, the
Company has the right and authority to deduct or withhold from any compensation it would pay to you (including payments in respect of Restricted Stock Units) an amount,
and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its withholding obligations. In its discretion, the Company may
require you to deliver to the Company or to such other person as the Company may designate at the time the Company is obligated to withhold taxes that arise from such
receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation under applicable tax laws or regulations.
When income results from the delivery of Shares to you in respect of Restricted Stock Units, to the extent the Company permits you to do so, you may satisfy the withholding
requirement, in whole or in part, by electing to have the Company accept that number of Shares having an aggregate Fair Market Value on the date the tax is to be
determined equal to the minimum statutory total tax that the Company must withhold in connection with the delivery of such Shares. If you would be left with a fractional share
after satisfying the withholding obligation, the fair market value of that fractional share will be applied to your general federal tax withholding. If the Company does not allow
you to elect to have the Company accept Shares, or if you want to keep all of the Shares that will be delivered, you will have to deliver to the Company or to such other
person as the Company may designate funds in an amount sufficient to cover the withholding tax obligation on a date advised by the Company. Where you may elect to
deliver funds to satisfy the withholding tax obligation, your election to deliver funds must be irrevocable, in writing, and submitted to the Secretary or to such other person as
the Company may designate on or before the date that the Company specifies, which will be before the date of delivery of the Shares, and if you fail to deliver such election
then you will be deemed to have elected to have the Company accept Shares as described above.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within
ninety (90) days following the Grant Date, the Restricted Stock Units granted herein shall be automatically forfeited. If you choose to accept this Restricted Stock Unit
Agreement, then you accept the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc.
2009 Incentive Stock Plan and the Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any
kind under such plans.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement or Subsidiaries
(Special International Retention) ID: 39-1805420
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”). This grant is made under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date are referred to as a
“Tranche”) shall become fully unrestricted (or “vest”) in accordance with the following schedule:
Restricted Stock Units
Vesting Date
One-half of the Restricted Stock Units
The second half of the Restricted Stock Units
The second anniversary of the Grant Date
The third anniversary of the Grant Date
As soon as practicable following the date on which the Restricted Stock Units vest, the Company will make a cash payment to you in your local currency using the spot rate
on the vesting date, less applicable withholding, equal to the product obtained by multiplying the Fair Market Value of a share of Common Stock of HDI on the vesting date by
the number of Restricted Stock Units that have become vested on such date.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
Without limitation, “Committee” means the Human Resources Committee of the Board or its delegate in accordance with the Plan.
HARLEY-DAVIDSON, INC. and Subsidiaries
Tori Termaat
Chief Human Resources Officer
Exhibit A to Restricted Stock Unit Agreement
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit
Agreement, the Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company
and its strategies, objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to
accept an equity award. You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized
disclosure or use of information.
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling
of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including
financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is
engaged in developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii)
other motorcycle-related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell,
directly or indirectly such as through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided
for your convenience and subject to change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield;
Erik Buell Racing LLC; MV AGUSTA Motor S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company;
Triumph Motorcycles Ltd.; Honda Racing Corporation; Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.;
Brammo, Inc.; BMW Motorrad; Bombardier Recreational Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc.
would be another example of a Competitive Business if Tesla is engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related
products or services. This non-exhaustive list of examples of competitive businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings,
sketches and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts,
tooling, engineering evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and
personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential
clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative
techniques and documents; and any information received by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the
last day of your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or
services, or (b) had documented plans to market or sell, directly or
indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device,
list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally
known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts
that are reasonable under the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under
applicable law, the latter definition shall control.
(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company,
regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for
the benefit of the Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the
detriment of the Company, or for your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily
ascertainable by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received
access while employed by the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper
and electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying
your compliance with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in
connection with any Competitive Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent,
officer, director, investor, member, or otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal
association with the goodwill of the Company could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or
indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about
whom you received any Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment,
consulting, contracting or other confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of
your employment with the Company, regardless of whether the your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or
in connection with any Competitive Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any customer, distributor or
dealer of the Company’s products or services to terminate its relationship with the Company or to purchase or deal in products or services competitive with the Company’s
products or services, if you had any material contact with or learned any Confidential Information about the customer, distributor or dealer, in either event through
performance of your job duties and responsibilities or through otherwise performing services on behalf of the Company during any part of the last two years of your
employment with the Company.
Termination of Employment: If your employment with the Company is terminated for any reason (including without limitation death or Disability), then you will forfeit any
Restricted Stock Units that are not vested as of the date your employment is terminated.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Common Stock of HDI underlying your Restricted Stock Units. You will be
credited with cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the
applicable record date occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms
as, and be paid in your local currency using the spot rate on the vesting date, less applicable withholding, at the time of settlement of, the Restricted Stock Units with respect
to which they were credited. If, however, any dividends or distributions with respect to the Common Stock of HDI underlying your Restricted Stock Units are paid in Shares
rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have received had your Restricted Stock Units been
actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted Stock Unit Agreement as are the Restricted
Stock Units that are granted contemporaneously with this Restricted Stock Unit Agreement. Any amounts due to you under this provision shall be paid to you, in cash, no
later than the end of the calendar year in which the dividend or other distribution is paid to shareholders or, if later, the 15 day of the third month following the date the
dividends are paid to shareholders; provided that in the case of any distribution with respect to which you are credited with additional Restricted Stock Units that are subject to
a risk of forfeiture, distribution shall be made at the same time as payment is made in respect of the Restricted Stock Units that are granted contemporaneously with this
Restricted Stock Unit Agreement.
th
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units or your receipt of payments in respect of Restricted Stock
Units results in income to you for federal or local taxes, the Company has the right and authority to deduct or withhold from any compensation it would pay to you (including
payments in respect of Restricted Stock Units) an amount, and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its
withholding obligations. In its discretion, the Company may require you to deliver to the Company or to such other person as the Company may designate at the time the
Company is obligated to withhold taxes that arise from such receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation
under applicable tax laws or regulations.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within
ninety (90) days following the Grant Date, the Restricted Stock Units granted herein shall be automatically forfeited. If you choose to accept this Restricted Stock Unit
Agreement, then you accept the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc.
2009 Incentive Stock Plan and the Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any
kind under such plans.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement (All-US) ID: 39-1805420
3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
Plan: 2020 Incentive Stock Plan
ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”) under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to accelerated vesting and forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date
are referred to as a “Tranche”) shall vest in accordance with the following schedule:
Restricted Stock Units Tranche
Vesting Date
One-third of the Restricted Stock Units (Tranche #1)
An additional one-third of the Restricted Stock Units (Tranche #2)
The final one-third of the Restricted Stock Units (Tranche #3)
The first anniversary of the Grant Date
The second anniversary of the Grant Date
The third anniversary of the Grant Date
If application of the above schedule on the first vesting date or the second vesting date would produce vesting in a fraction of a Restricted Stock Unit, then the number of
Restricted Stock Units that become vested on that vesting date shall be rounded down to the next lower whole number of Restricted Stock Units, and the fractional Restricted
Stock Unit shall be carried forward into the next Tranche of Restricted Stock Units.
You may not sell, transfer or otherwise convey an interest in or pledge any of your Restricted Stock Units.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
HARLEY-DAVIDSON, INC.
Tori Termaat
Chief Human Resources Officer
Definition of Company: For purposes of this Restricted Stock Unit Agreement, “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in
the development, manufacture, procurement, marketing, financing, or selling of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other
motorcycle-related or motorcycle brand-identified products or services including financial services.
Exhibit A to Restricted Stock Unit Agreement
Termination of Employment:
(1) If your employment with the Company is terminated for any reason other than death or Disability, then you will forfeit any Restricted Stock Units that are not vested as of
the date your employment is terminated.
(2) If you cease to be employed by the Company by reason of death or Disability, then, effective immediately prior to the time of cessation of employment, a portion of the
unvested Restricted Stock Units in each Tranche will vest, which portion will be equal to the number of unvested Restricted Stock Units in that Tranche multiplied by a fraction
the numerator of which is the number of Months (counting a partial Month as a full Month) from the Grant Date until the date your employment is terminated by reason of
death or Disability, and the denominator of which is the number of Months from the Grant Date to the applicable anniversary of the Grant Date on which such Tranche would
otherwise have vested if your employment had continued, and you will forfeit the remaining Restricted Stock Units that are not vested. For purposes of this Agreement, a
“Month” shall mean the period that begins on the first calendar day after the Grant Date or the applicable anniversary of the Grant Date that occurs in each calendar month,
and ends on the anniversary of the Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Shares underlying your Restricted Stock Units. You will be credited with
cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the applicable record date
occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms as, and be paid at the
time of settlement of, the Restricted Stock Units with respect to which they were credited. If, however, any dividends or distributions with respect to the Shares underlying
your Restricted Stock Units are paid in Shares rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have
received had your Restricted Stock Units been actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted
Stock Unit Agreement as are the Restricted Stock Units with respect to which they were credited. Amounts credited to you in the form of additional Restricted Stock Units will
be settled (if vested) at the same time as the Restricted Stock Units with respect to which they were credited.
Settlement: Your Restricted Stock Units will be settled at the following times, to the extent then vested, by delivery to you of Shares on a one-for-one basis, with one Share
being delivered for each Restricted Stock Unit:
•
•
•
The Tranche #1 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the first anniversary of the Grant Date;
The Tranche #2 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the second anniversary of the Grant Date;
and
The Tranche #3 Restricted Stock Units will be settled as soon as practicable, and by no later than 2 ½ months, following the third anniversary of the Grant Date;
provided that all then-vested Restricted Stock Units that have not previously been settled will be settled upon your “separation from service” within the meaning of Code
Section 409A; provided further that, if you are a “specified employee” within the meaning of Code Section 409A at the time or your separation
from service, then, to the extent required to avoid the income inclusion, interest and additional tax imposed by Code Section 409A, settlement of your Restricted Stock Units
on account of such separation from service shall be made on the first date that is six (6) months after the date of the separation from service. Cash will be paid in satisfaction
of any fractional Restricted Stock Unit settled pursuant to this paragraph.
Issuance of Share Certificates: In lieu of issuing in your name certificate(s) evidencing your Shares, HDI may cause its transfer agent or other agent to reflect on its records
your ownership of such Shares.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units, your receipt of payments in respect of Restricted Stock Units
or the delivery of Shares to you in respect of Restricted Stock Units results in a withholding obligation to the Company with respect to federal, state or local taxes, the
Company has the right and authority to deduct or withhold from any compensation it would pay to you (including payments in respect of Restricted Stock Units) an amount,
and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its withholding obligations. In its discretion, the Company may
require you to deliver to the Company or to such other person as the Company may designate at the time the Company is obligated to withhold taxes that arise from such
receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation under applicable tax laws or regulations.
When income results from the delivery of Shares to you in respect of Restricted Stock Units, to the extent the Company permits you to do so, you may satisfy the withholding
requirement, in whole or in part, by electing to have the Company accept that number of Shares having an aggregate Fair Market Value on the date the tax is to be
determined equal to the minimum statutory total tax that the Company must withhold in connection with the delivery of such Shares. If you would be left with a fractional share
after satisfying the withholding obligation, the fair market value of that fractional share will be applied to your general federal tax withholding. If the Company does not allow
you to elect to have the Company accept Shares, or if you want to keep all of the Shares that will be delivered, you will have to deliver to the Company or to such other
person as the Company may designate funds in an amount sufficient to cover the withholding tax obligation on a date advised by the Company. Where you may elect to
deliver funds to satisfy the withholding tax obligation, your election to deliver funds must be irrevocable, in writing, and submitted to the Secretary or to such other person as
the Company may designate on or before the date that the Company specifies, which will be before the date of delivery of the Shares, and if you fail to deliver such election
then you will be deemed to have elected to have the Company accept Shares as described above.
Notice of Award of Restricted Stock Units Harley-Davidson, Inc.
and Restricted Stock Unit Agreement ID: 39-1805420
(All-International) 3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
Plan: 2020 Incentive Stock Plan
ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted Restricted Stock Units with respect to [Number of Shares Granted] shares of Common Stock of Harley-
Davidson, Inc. (“HDI”). This grant is made under HDI's 2020 Incentive Stock Plan (the “Plan”).
Subject to accelerated vesting and forfeiture as described in Exhibit A, a portion of the Restricted Stock Units (Restricted Stock Units with the same scheduled vesting date
are referred to as a “Tranche”) shall become fully unrestricted (or “vest”) in accordance with the following schedule:
Restricted Stock Units Tranche
Vesting Date
One-third of the Restricted Stock Units (Tranche #1)
An additional one-third of the Restricted Stock Units (Tranche #2)
The final one-third of the Restricted Stock Units (Tranche #3)
The first anniversary of the Grant Date
The second anniversary of the Grant Date
The third anniversary of the Grant Date
As soon as practicable following the date on which the Restricted Stock Units vest, the Company will make a cash payment to you in your local currency using the spot rate
on the vesting date, less applicable withholding, equal to the product obtained by multiplying the Fair Market Value of a share of Common Stock of HDI on the vesting date by
the number of Restricted Stock Units that have become vested on such date.
The Restricted Stock Units are granted under and governed by the terms and conditions of the Plan and this Restricted Stock Unit Agreement including Exhibit A. Additional
provisions regarding your Restricted Stock Units and definitions of capitalized terms used and not defined in this Restricted Stock Unit Agreement can be found in the Plan.
Without limitation, “Committee” means the Human Resources Committee of the Board or its delegate in accordance with the Plan.
HARLEY-DAVIDSON, INC. and Subsidiaries
Tori Termaat
Chief Human Resources Officer
Definition of Company: For purposes of this Restricted Stock Unit Agreement, “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in
the development, manufacture, procurement, marketing, financing, or selling of two- or three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other
motorcycle-related or motorcycle brand-identified products or services including financial services.
Exhibit A to Restricted Stock Unit Agreement
Termination of Employment:
(1) If your employment with the Company is terminated for any reason other than death or Disability, then you will forfeit any Restricted Stock Units that are not vested as of
the date your employment is terminated.
(2) If you cease to be employed by the Company by reason of death or Disability, then, effective immediately prior to the time of cessation of employment, a portion of the
unvested Restricted Stock Units in each Tranche will vest, which portion will be equal to the number of unvested Restricted Stock Units in that Tranche multiplied by a fraction
the numerator of which is the number of Months (counting a partial Month as a full Month) from the Grant Date until the date your employment is terminated by reason of
death or Disability, and the denominator of which is the number of Months from the Grant Date to the applicable anniversary of the Grant Date on which such Tranche would
otherwise have vested if your employment had continued, and you will forfeit the remaining Restricted Stock Units that are not vested. For purposes of this Agreement, a
“Month” shall mean the period that begins on the first calendar day after the Grant Date or the applicable anniversary of the Grant Date that occurs in each calendar month,
and ends on the anniversary of the Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Common Stock of HDI underlying your Restricted Stock Units. You will be
credited with cash amounts equivalent to any dividends and other distributions paid with respect to the Shares underlying your Restricted Stock Units, so long as the
applicable record date occurs before you forfeit such Restricted Stock Units, and such dividend equivalents will remain subject to the same risk of forfeiture and other terms
as, and be paid in your local currency using the spot rate on the vesting date, less applicable withholding, at the time of settlement of, the Restricted Stock Units with respect
to which they were credited. If, however, any dividends or distributions with respect to the Common Stock of HDI underlying your Restricted Stock Units are paid in Shares
rather than cash, you will be credited with additional Restricted Stock Units equal to the number of shares that you would have received had your Restricted Stock Units been
actual Shares, and such Restricted Stock Units will be subject to the same risk of forfeiture and other terms of this Restricted Stock Unit Agreement as are the Restricted
Stock Units that are granted contemporaneously with this Restricted Stock Unit Agreement. Any amounts due to you under this provision shall be paid to you, in cash, no
later than the end of the calendar year in which the dividend or other distribution is paid to shareholders or, if later, the 15th day of the third month following the date the
dividends are paid to shareholders; provided that in the case of any distribution with respect to which you are credited with additional Restricted Stock Units that are subject to
a risk of forfeiture, distribution shall be made at the same time as payment is made in respect of the Restricted Stock Units that are granted contemporaneously with this
Restricted Stock Unit Agreement.
Tax Withholding: To the extent that your receipt of Restricted Stock Units, the vesting of Restricted Stock Units or your receipt of payments in respect of Restricted Stock
Units results in income to you for federal or local taxes, the Company has the right and authority to deduct or withhold from any compensation it would pay to you (including
payments in respect of Restricted Stock Units) an amount, and/or to treat you as having surrendered vested Restricted Stock Units having a value, sufficient to satisfy its
withholding obligations. In its discretion, the Company may require you to deliver to the Company or to such other person as the Company may designate at the time the
Company is obligated to withhold taxes that arise from such receipt or vesting, as the case may be, such amount as the Company requires to meet its withholding obligation
under applicable tax laws or regulations.
Notice of Award of Performance Shares Harley-Davidson, Inc.
and Performance Shares Agreement ID: 39-1805420
(Standard) 3700 West Juneau Avenue
Milwaukee, WI 53208
[Participant Name] [Grant Type]
[Signed Electronically] Plan: 2020 Incentive Stock Plan
Acceptance Date: [Acceptance Date] ID: [Participant ID]
Effective [Grant Date] (the “Grant Date”), you have been granted [Number of Performance Shares Granted] Performance Shares (the “Target Performance Shares”) with respect to
shares of Common Stock of Harley-Davidson, Inc. (”HDI”) under HDI’s 2020 Incentive Stock Plan (the “Plan”).
The number of Performance Shares you earn will be based on HDI’s average achievement of performance goals for each fiscal year during the three-year performance period of fiscal
years 2021-2023 (the “Performance Period”), modified by HDI’s relative total shareholder return (“TSR”) performance compared to a predetermined peer group, measured over the
Performance Period, as described below.
Performance Goals. The performance goals for each fiscal year in the Performance Period and their respective weightings will be approved by the Human Resources Committee (the
“Committee”) of HDI’s Board of Directors during the first quarter of the applicable fiscal year and will be communicated to you following such approval. Following the end of each fiscal
year in the Performance Period, the Committee will determine the level of performance achieved by HDI with respect to the performance goals for that fiscal year, taking into account
the approved weighting of each goal. The level of performance will be expressed as a percentage of target from 0% to 200%. Following the end of the Performance Period, the level of
performance determined by the Committee for each fiscal year in the Performance Period will be averaged to yield the score applicable to the Performance Shares (the “Score”).
TSR Modifier. The Score will be modified by HDI’s relative TSR during the Performance Period as follows:
•
•
•
•
•
During the first year of the Performance Period, the Committee will approve a peer group of companies against which HDI’s TSR will be measured during the course of the
Performance Period. The Committee will determine in its sole and absolute discretion how to address any changes in the peer group of companies that occur during the
Performance Period.
The Committee will assign to each potential TSR ranking a TSR modifier, expressed as a percentage ranging from -15% for the lowest ranking to +15% for the highest
ranking.
Following the end of the Performance Period, the Committee will determine HDI’s TSR ranking for the Performance Period relative to the TSRs of each company in the peer
group of companies for the Performance Period.
HDI’s TSR ranking will determine the actual TSR modifier percentage applicable to the Award.
That percentage will be applied to the Score to yield a modified Score (the “Modified Score”).
The number of Performance Shares earned will be equal to the product of the Target Performance Shares multiplied by the Modified Score, provided that the maximum number of
Performance Shares earned cannot exceed 200% of the Target Performance Shares.
Any Performance Shares that are earned based on performance will be earned on the date that the Committee determines the achievement of the applicable level of performance
following the Performance Period. Any Performance Shares that are not earned on such date shall be forfeited.
You may not sell, transfer or otherwise convey an interest in or pledge any of your Performance Shares.
4814-9173-9351.8
The Performance Shares are granted under and governed by the terms and conditions of the Plan and this Performance Shares Agreement including Exhibit A. Additional provisions
regarding your Performance Shares and definitions of capitalized terms used and not defined in this Performance Shares Agreement can be found in the Plan.
HARLEY-DAVIDSON, INC.
Tori Termaat
Chief Human Resources Officer
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Exhibit A to Performance Shares Agreement
Confidential Information: In consideration of your agreement to the terms of this Restricted Stock Unit Agreement by your acceptance of this Restricted Stock Unit Agreement, the
Company promises to disclose to you from time to time confidential and competitively sensitive information concerning, among other things, the Company and its strategies,
objectives, performance and business prospects. You may use this information to perform your duties to the Company as well as in determining whether to accept an equity award.
You shall not use this information for any purpose prohibited by the Company’s policies and guidelines concerning insider trading and unauthorized disclosure or use of information.
Certain Definitions: The following definitions apply in this Restricted Stock Unit Agreement:
(1) “Company” or “the Company” means HDI and all of its subsidiaries and affiliates engaged in the development, manufacture, procurement, marketing, financing, or selling of two- or
three-wheeled motorcycles; motorcycle parts, accessories, and clothing; or other motorcycle-related or motorcycle brand-identified products or services including financial services.
(2) “Competitive Business” as used in this Restricted Stock Unit Agreement means any person, firm, corporation, or entity of any type other than the Company that: (a) is engaged in
developing, making, marketing or selling: (i) two- or three-wheeled motorcycles; (ii) motorcycle parts, motorcycle accessories, and/or motorcycle clothing; or (iii) other motorcycle-
related or motorcycle brand-identified products or services; and (b) markets or sells, or attempts, intends, or is reasonably expected to market or sell, directly or indirectly such as
through a dealer or dealer network, any of these products or services in any Prohibited Territory. Examples of a Competitive Business provided for your convenience and subject to
change in an evolving marketplace include, but are not limited to the following: KTM AG; Husqvarna Motorcycles GmbH; Royal Enfield; Erik Buell Racing LLC; MV AGUSTA Motor
S.p.A.; Parts Unlimited; Tucker Rocky Distributing; Polaris Industries, Inc.; Victory Motorcycles; Indian Motorcycle Company; Triumph Motorcycles Ltd.; Honda Racing Corporation;
Yamaha Motor Co., Ltd.; Suzuki Motor Corporation; Kawasaki Motorcycle & Engine Company; Zero Motorcycles, Inc.; Brammo, Inc.; BMW Motorrad; Bombardier Recreational
Products Inc.; Bajaj Auto Limited; TVS Motor Company Ltd.; The Hero Group, Ltd.; and Ural Motorcycles. Tesla, Inc. would be another example of a Competitive Business if Tesla is
engaged in developing, manufacturing, marketing or selling a two- or three-wheeled motorcycle and/or related products or services. This non-exhaustive list of examples of competitive
businesses does not limit the scope of the definition of Competitive Business provided above.
(3) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of business of the Company, whether existing or
foreseeable, including information conceived, discovered or developed by you. Confidential Information includes, but is not limited to: project files, product designs, drawings, sketches
and processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts, tooling, engineering
evaluations and reports; business plans, financial statements and projections; operating forms (including contracts) and procedures; payroll and personnel records; non-public
marketing materials, plans and proposals; customer lists and information, and target lists for new clients and information relating to potential clients; software codes and computer
programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative techniques and documents; and any information received
by the Company under an obligation of confidentiality to a third party.
(4) “Prohibited Territory” shall mean any country in which the Company, at any time during the time period from the date of this Restricted Stock Unit Agreement through the last day of
your employment with the Company, (a) directly or indirectly, such as through a dealer network, marketed or sold its motorcycles or motorcycle-related products or services, or (b) had
documented plans to market or sell, directly or indirectly, its motorcycles or motorcycle-related products or services (unless such plans had been abandoned).
(5) “Trade Secrets” means any information, including any data, plan, drawing, specification, pattern, procedure, method, computer data, system, program or design, device, list, tool, or
compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or potential, from not being generally known to, and not
being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts that are reasonable under
the circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of "trade secret" under applicable law, the latter definition shall
control.
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(6) Neither Confidential Information nor Trade Secrets include general skills or knowledge or skills that you obtained prior to your employment with the Company.
Confidentiality:
(1) During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with the Company, regardless
of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not use or disclose any Confidential Information except for the benefit of the
Company in the course of your employment by the Company and shall not use or disclose any Confidential Information in competition with or to the detriment of the Company, or for
your benefit or the benefit of anyone else other than the Company.
(2) During the time period from the date of this Restricted Stock Unit Agreement and for so long thereafter as such information is not generally known to, and not readily ascertainable
by proper means to, other persons who can obtain economic value from its disclosure or use, you will maintain all Trade Secrets to which you have received access while employed by
the Company as confidential and as the property of the Company.
(3) Upon termination of your employment with the Company, you will turn over immediately to the Company all Confidential Information and Trade Secrets (including all paper and
electronic copies), and you shall retain no copies thereof. You shall attend an exit interview at or around the time of termination and sign a written statement certifying your compliance
with the terms of this Restricted Stock Unit Agreement.
Competitive Employment: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your employment with
the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in connection with any Competitive
Business accept or perform any employment or service or provide any assistance, whether as an employee, consultant, contractor, agent, officer, director, investor, member, or
otherwise, in any position or capacity in which your knowledge of Confidential Information or Trade Secrets of the Company or personal association with the goodwill of the Company
could reasonably be considered useful.
No Solicitation of Certain Employees: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether the termination of your employment is voluntary or involuntary or the reason therefor, you shall not, directly or indirectly, solicit or
induce, or assist in any manner in the solicitation or inducement of any employee of the Company who was subject to your direct supervision or about whom you received any
Confidential Information, in either event during any part of the last two years of your employment with the Company, to accept any employment, consulting, contracting or other
confidential relationship with a Competitive Business.
No Solicitation of Certain Customers: During the time period from the date of this Restricted Stock Unit Agreement through the date that is two years after the last day of your
employment with the Company, regardless of whether your termination of employment is voluntary or involuntary or the reason therefor, you shall not on behalf of or in connection with
any Competitive Business, directly or indirectly, solicit or induce, or assist in any manner in the solicitation or inducement of any customer, distributor or dealer of the Company’s
products or services to terminate its relationship with the Company or to purchase or deal in products or services competitive with the Company’s products or services, if you had any
material contact with or learned any Confidential Information about the customer, distributor or dealer, in either event through performance of your job duties and responsibilities or
through otherwise performing services on behalf of the Company during any part of the last two years of your employment with the Company.
Termination of Employment:
(1) If your employment with the Company is terminated prior to the third December 31 following the Grant Date for any reason other than death, Disability or Retirement (based on
clause (ii) of the definition of such term in the Plan, which requires the consent of the Committee, or, if such termination occurred after the first anniversary of the Grant Date, based on
clause (i) of the definition of such term in the Plan), then you will forfeit any Performance Shares as of the date your employment is terminated.
(2) If you cease to be employed by the Company prior to the third December 31 following the Grant Date by reason of death, Disability or Retirement (based on clause (ii) of the
definition of such term in the Plan, or, if
4
such termination occurred after the first anniversary of the Grant Date, based on clause (i) of the definition of such term in the Plan), then you will receive a portion of the number of
Performance Shares that you would have received had you not ceased to be employed by the Company, which portion will be equal to such number of Performance Shares multiplied
by a fraction the numerator of which is the number of Months (counting a partial Month as a full Month) from the Grant Date until the date your employment is terminated by reason of
death, Disability or Retirement (based on clause (ii) of the definition of such term in the Plan, or, if such termination occurred after the first anniversary of the Grant Date, based on
clause (i) of the definition of such term in the Plan), and the denominator of which is the number of Months from the Grant Date to the third December 31 following the Grant Date, and
you will forfeit any remaining Performance Shares. For purposes of this Agreement, a “Month” shall mean the period that begins on the first calendar day after the Grant Date or the
applicable anniversary of the Grant Date that occurs in each calendar month, and ends on the anniversary of the Grant Date that occurs in the following calendar month.
Voting Rights and Dividends: You are not entitled to exercise any voting rights with respect to the Shares underlying your Performance Shares. You will not receive cash payments
relating to any dividends and other distributions paid with respect to the Shares underlying your Performance Shares at the time of the payment date of the dividend or other
distribution. If, however, any dividends or distributions with respect to the Shares underlying your Performance Shares are paid in Shares rather than cash, you will be credited with
additional Performance Shares equal to the number of shares that you would have received had your Performance Shares been actual Shares, and such Performance Shares will be
subject to the same risk of forfeiture and other terms of this Performance Shares Agreement as are the Performance Shares with respect to which they were credited. Amounts
credited to you in the form of additional Performance Shares will be settled (if vested) at the same time as the Performance Shares with respect to which they were credited. Further, at
the time Performance Shares are settled, you will receive a dividend equivalent cash payment in respect of any dividends and other distributions paid in cash with respect to Shares
for which the record date is on or after the Grant Date and before the settlement date which payment will be in an amount equal to the product of the number of Shares payable to you
on settlement of your Performance Shares and the total amount of dividends and other distributions paid in cash with respect to a Share during such period.
Settlement: Your Performance Shares will be settled by delivery to you of Shares on a one-for-one basis, with one Share being delivered for each Performance Share that you earn.
The Performance Shares will be settled (and any dividend equivalent cash payment will be paid to you) as soon as practicable following the third December 31 following the Grant
Date and no later than March 15 of the third year after the year in which the Grant Date occurs. Cash will be paid in satisfaction of any fractional Performance Share settled pursuant
to this paragraph.
Issuance of Share Certificates: In lieu of issuing in your name certificate(s) evidencing your Shares, HDI may cause its transfer agent or other agent to reflect on its records your
ownership of such Shares.
Tax Withholding: To the extent that your receipt of Performance Shares, the vesting of Performance Shares, your receipt of payments in respect of Performance Shares or the
delivery of Shares to you in respect of Performance Shares results in a withholding obligation to the Company with respect to federal, state or local taxes, the Company has the right
and authority to deduct or withhold from any compensation it would pay to you (including payments in respect of Performance Shares) an amount, and/or to treat you as having
surrendered vested Performance Shares having a value, sufficient to satisfy its withholding obligations. In its discretion, the Company may require you to deliver to the Company or to
such other person as the Company may designate at the time the Company is obligated to withhold taxes that arise from such receipt or vesting, as the case may be, such amount as
the Company requires to meet its withholding obligation under applicable tax laws or regulations.
When income results from the delivery of Shares to you in respect of Performance Shares, to the extent the Company permits you to do so, you may satisfy the withholding
requirement, in whole or in part, by electing to have the Company accept that number of Shares having an aggregate Fair Market Value on the date the tax is to be determined equal
to the minimum statutory total tax that the Company must withhold in connection with the delivery of such Shares. If you would be left with a fractional share after satisfying the
withholding obligation, the fair market value of that fractional share will be applied to your general federal tax withholding. If the Company does not allow you to elect to have the
Company accept Shares, or if you want to keep all of the Shares that will be delivered, you will have to deliver to the Company or to such other person as the Company may designate
funds in an amount sufficient to cover the withholding tax obligation on a date advised by the
5
Company. Where you may elect to deliver funds to satisfy the withholding tax obligation, your election to deliver funds must be irrevocable, in writing, and submitted to the Secretary or
to such other person as the Company may designate on or before the date that the Company specifies, which will be before the date of delivery of the Shares, and if you fail to deliver
such election then you will be deemed to have elected to have the Company accept Shares as described above.
Rejection/Acceptance: You have ninety (90) days following the Grant Date to accept this Award through your Fidelity account. If you have not accepted this Award within ninety (90)
days following the Grant Date, the Performance Shares granted herein shall be automatically forfeited. If you choose to accept this Performance Shares Agreement, then you accept
the terms of this Award, acknowledge these tax implications and agree and consent to all amendments to the Plan, the Harley-Davidson, Inc. 2009 Incentive Stock Plan and the
Harley-Davidson, Inc. 2014 Incentive Stock Plan through the Grant Date as they apply to this Award and any prior awards to you of any kind under such plans.
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HARLEY-DAVIDSON, INC.
EXECUTIVE SEVERANCE PLAN
(With Amendments Through May 31, 2021)
1.
Establishment of Plan. Harley-Davidson, Inc. has established the Harley-Davidson, Inc. Executive Severance Plan to provide
financial assistance through severance payments and other benefits to Executives whose employment with the HDI Group is terminated in a
Covered Termination. This Plan is generally effective as of September 1, 2013; provided that the Plan shall become effective with respect to an
Executive who on September 1, 2013 is covered under an executed Severance Benefits Agreement only if the Executive, prior to January 1,
2014 (or such later date authorized by the Plan Administrator), has agreed, in a form and in substance acceptable to the Company, to
cancellation of his or her Severance Benefits Agreement.
2.
Definitions. As used in this Plan, the following terms shall have the respective meanings set forth below, and, when the meaning is
intended, the initial letter of the word is capitalized.
(a)
“Cause” means:
(i)
(ii)
The conviction of Executive of a felony or a crime involving moral turpitude, theft or fraud; or
Executive’s refusal to perform duties as directed in good faith by Executive’s supervisor, which failure is not
cured within ten (10) days after written notice thereof from the HDI Group to Executive; or
(iii)
Executive’s engaging in sexual harassment or any act involving theft or fraud with respect to an HDI Group
Employer, as determined by the Chief Executive Officer of the Company; or
(iv)
Executive’s reckless conduct or willful misconduct which results in substantial harm (in relation to Executive’s
annual compensation), as determined by the Chief Executive Officer of the Company, whether financial, reputational or
otherwise, to the HDI Group.
(b)
“COBRA” means the provisions regarding healthcare continuation coverage set forth in Section 601 et seq. of ERISA and
Code Section 4980B.
(c)
“Code” means the Internal Revenue Code of 1986 and the rulings and regulations promulgated pursuant thereto, all as
amended and in effect from time to time.
(d)
(e)
“Committee” means the Human Resources Committee of the Board of Directors of the Company.
“Company” means Harley-Davidson, Inc., a Wisconsin Company, or any successor thereto.
(f)
“Covered Termination” means the involuntary termination of an Executive’s employment with the HDI Group other than (i) for
Cause, or (ii) as a result of the death or Disability of the Executive. Notwithstanding the foregoing, the transfer of an Executive’s
employment within the HDI Group shall not be a Covered Termination.
(g)
“Date of Termination” means the date an Executive’s employment with the HDI Group terminates in a Covered Termination,
which date shall not be less than twenty-five (25) days after the date on which notice of termination is delivered to Executive.
(h)
“Disability” has the meaning ascribed under the long-term disability insurance policy then provided or made available to the
Executive by or through the HDI Group. If there is no such policy or such term is not defined therein, then “Disability” shall mean the
Executive’s incapacity due to physical or mental illness causing the Executive to be absent from the full-time performance of his or her
duties with the HDI Group Employer for at least sixty (60) consecutive days.
(i)
“ERISA” means the Employee Retirement Income Security Act of 1974 and the rulings and regulations promulgated
pursuant thereto, all as amended and in effect from time to time.
(j)
“Executive” means a person who, on such person’s Date of Termination, is classified by any member of the HDI Group as a
common-law employee assigned to the organizational level of Senior Leader or above (or any successor to such organizational levels).
(k)
“HDI Group” means the Company and its direct or indirect subsidiaries; provided that for purposes of Section 2(p), the term
“HDI Group” means the Company and each other corporation, trade or business that, with the Company, constitutes a controlled group of
corporations or group of trades or businesses under common control within the meaning of Code Sections 414(b) or (c), applied by
substituting “at least 50 percent” for “at least 80 percent” each place it appears.
(l)
“HDI Group Employer” means the member of the HDI Group that employed the Executive immediately prior to the Covered
Termination.
(m)
“Monthly Base Salary” means the amount of the Executive’s average monthly base salary during either (i) if Executive has
been employed by the HDI Group for twelve (12) or more consecutive months immediately prior to the Executive’s Date of Termination,
the twelve (12) consecutive months immediately prior to the Executive’s Date of Termination, or (ii) if the Executive has been employed by
the HDI Group for less than twelve (12) consecutive months immediately prior to the Executive’s Date of Termination, the consecutive
months of Executive’s employment with HDI Group immediately prior to the Date of Termination.
(n)
“Plan” means the Harley-Davidson, Inc. Executive Severance Plan, as set forth in this document, together with any
amendments that may be adopted from time to time.
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(o)
“Plan Administrator” means the Committee or the Company with respect to the matters delegated to the Company pursuant
to Section 8 of the Plan.
(p)
“Separation from Service” means the date on which an Executive separates from service (within the meaning of Code
Section 409A) from the HDI Group. A Separation from Service occurs when the HDI Group and the Executive reasonably anticipate that
no further services will be performed by the Executive for the HDI Group after that date or that the level of bona fide services the
Executive will perform after such date as an employee of the HDI Group will permanently decrease to no more than 20% of the average
level of bona fide services performed by the Executive (whether as an employee or independent contractor) for the HDI Group over the
immediately preceding thirty-six (36) month period (or, if the Executive has not provided services for the HDI Group for the entirety of the
immediately preceding thirty-six (36) month period, over such lesser period during which the Executive actually provided services). An
Executive is not considered to have incurred a Separation from Service if the Executive is absent from active employment due to military
leave, sick leave or other bona fide reason if the period of such leave does not exceed the greater of (i) six (6) months, or (ii) the period
during which the Executive’s right to reemployment by the HDI Group is provided either by statute or by contract; provided that if the leave
of absence is due to a medically determinable physical or mental impairment that can be expected to result in death or last for a
continuous period of not less than six (6) months, where such impairment causes the Executive to be unable to perform the duties of his
or her position of employment or any substantially similar position of employment, the maximum leave period under clause (i) may be
extended by up to twenty-three (23) additional months without causing the Executive to have incurred a Separation from Service.
(q)
this Plan.
“Severance Benefits” means the Severance Payment and any other benefit payable or that may be provided pursuant to
(r)
“Severance Payment” means the cash payment(s) made to an Executive pursuant to Section 4(a) of this Plan.
(s)
“Stock Plans” means the Harley-Davidson, Inc. 2014 Incentive Stock Plan, the Harley-Davidson, Inc. 2009 Incentive Stock
Plan, the Harley-Davidson, Inc. 2004 Incentive Stock Plan, the Harley-Davidson, Inc. 1995 Stock Option Plan, and any other existing or
future plans for the issuance of stock options, stock appreciation rights, restricted stock, restricted stock units, performance shares or
similar equity-based awards.
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3.
Eligibility for Severance Benefits.
(a)
satisfied:
Core Eligibility Conditions. An Executive shall be entitled to Severance Benefits if each of the following conditions is
(i)
(ii)
The Executive incurs a Covered Termination;
The Executive, on his or her Date of Termination, is classified by any member of the HDI Group as a common-law
employee assigned to the organizational level of Senior Leader or above (or any successor to such organizational levels);
(iii)
During the twenty-one (21) day period following the Executive’s Date of Termination, or within such longer period
required by law as a condition of the Executive providing a valid release and waiver of age discrimination claims (collectively, the
“Release Period”), the Executive executes (and does not revoke during any permitted revocation period) a release and waiver, in a
form and in substance acceptable to the Company, of any and all claims that the Executive has or may have against the HDI Group
(and its past or present executives, directors, officers, employees, successors, executors, assigns or representatives) arising out of
the Executive’s employment or termination of employment (the “Claims”), including, but not limited to any and all claims arising out
of contract (written, oral, or implied in laws or in fact), tort (including negligent and intentional acts), or state, federal or local laws
(including discrimination on any basis whatsoever);
(iv)
The Executive executes (or, in the case of an agreement or agreements that the Executive previously executed,
reaffirms), in a form and in substance acceptable to the Company, a confidentiality agreement, an agreement regarding non-
solicitation of other employees, and a non-compete agreement in favor of the HDI Group; and
(v)
The Executive is not entitled to severance, termination or similar benefits pursuant to the terms of an individual
agreement in effect between the Executive and any member of the HDI Group.
(b)
On-Going Eligibility Requirements. If the Executive satisfies the core eligibility requirements in Section 3(a) but
subsequently takes any action that the Company reasonably determines violates the terms of one or more of the agreements specified in
Section 3(a)(iv), the HDI Group, in its sole discretion, may discontinue any Severance Benefits, in addition to whatever other remedies
may be available to the HDI Group with respect to breach of one or more of the agreements.
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4.
benefits:
Severance Benefits. An Executive who is entitled to Severance Benefits in accordance with Section 3 shall receive the following
(a)
Severance Payment.
The Executive will receive severance pay in salary continuation mode , based upon the Executive’s salary band immediately prior
to the Executive’s Date of Termination, as determined in accordance with the following schedule:
Organization Level
SM1
Executive Band
Severance Payment
24x Monthly Base Salary
12x Monthly Base Salary
The severance payments will be payable in accordance with the Company’s normal payroll practices via direct deposit..
(b)
Prorated Annual Incentive Plans Payment. The Executive will be entitled to receive a pro-rated payment under the Harley-
Davidson, Inc. Employee Incentive Plan (annual plan) or the Harley-Davidson, Inc. Senior Executive Incentive Plan (annual plan),
whichever is applicable to the Executive for the performance period in which occurs the Executive’s Date of Termination, calculated as
follows:
(i)
For an Executive participating in the Harley-Davidson, Inc. Employee Incentive Plan (STIP), the pro-rata payment for
the Executive shall equal (A) the percentage (based on actual performance results for the full performance period determined
following the conclusion of the performance period) that would have been applicable to the Executive with respect to any financial
performance goal under the Harley-Davidson, Inc. Employee Incentive Plan if the Executive’s employment had continued through
the last day of the performance period (taking into account maximum plan payment limits and any exercise of the Committee’s
retained discretion to reduce the amount of the payout to the extent that such discretion is uniformly applied by the Committee with
respect to similarly situated participants in the Harley-Davidson, Inc. Employee Incentive Plan as a group, multiplied by (B) the
base salary actually paid to the Executive during the portion of the performance period (and prior to the Date of Termination) during
which the Executive was employed in an eligible employment position by any member of the HDI Group. No amount shall be
payable with respect to any component of the Harley-Davidson, Inc. Employee Incentive Plan that is based on subjective
performance criteria.
The prorated payment under this Section 4(b) will be made at the same time that similar such payments are made to active employees,
but in no event later than two and one-half (2 ½) months following the close of the year in which occurs the Executive’s Date of
Termination.
5
The prorated payout applies only to the annual incentive programs designated above. The Plan does not provide for special vesting or
payout rules for long-term cash awards or awards made pursuant to the Stock Plans.
(c)
Continued Eligibility for Medical, Dental, Vision and Life Insurance/Death Benefit Plans. For the eighteen (18) month period
from the Executive’s Date of Termination, (i) the HDI Group Employer shall make available to the Executive (and the Executive’s eligible
dependents) coverage under the HDI Group Employer’s medical, dental and vision plans, and (ii) the HDI Group Employer will make
available to the Executive coverage under the HDI Group Employer’s life insurance/death benefit (but not short or long term disability or
other benefit) plans. Coverage shall be made available on the same terms as such plans are made available to the HDI Group Employer’s
salaried employees generally; provided that the Executive may have taxable income, in accordance with applicable Code requirements,
with respect to the continued coverage, and provided further that any period for which medical, dental and vision benefits are provided
under this Section 4(c) shall be credited against (reduce) the maximum period of continuation coverage that the Executive (or qualified
beneficiary of the Executive) is permitted to elect in accordance with COBRA, or any successor provision thereto. Notwithstanding the
foregoing, if the provision of any medical, dental or vision coverage or benefits under a fully insured plan would subject the HDI Group to
an excise tax, then this Section 4(c) shall cease to apply and the parties shall negotiate in good faith to determine an alternative method
of providing comparable benefits to the Executive.
(d)
Death of the Executive. If the Executive dies prior to the payments of amounts due to the Executive under this Plan, then
any amounts that otherwise would have been paid to the Executive will be paid to the Executive’s estate.
(e)
Payment in Lieu of Outplacement. The Executive will receive a payment of $10,000 USD (subject to applicable tax
withholding) for his or her use in securing outplacement services. The Company will not offer any other form of outplacement assistance.
The lump sum payment will be paid within two and one half (2 ½) months following the last day of the month in which occurs the
Executive’s Date of Termination.
(f)
No Duplication of Benefits. Except as otherwise expressly provided pursuant to this Plan, this Plan shall be construed and
administered in a manner which avoids duplication of compensation and benefits which may be provided under any other plan, program,
contract, policy, or other individual agreement or arrangement. In the event an Executive is covered, as of his or her Date of Termination,
by any other plan, program, contract, policy, or individual agreement or arrangement, that may duplicate the payments or benefits
provided for in this Section 4, the Company or HDI Group Employer may reduce or eliminate benefits provided for under this Plan to the
extent of the duplication.
6
(g)
No Effect on Other Benefits. Other than Severance Benefits, which are governed by this Plan, this Plan does not abrogate
(or enlarge) any of the usual entitlements which an Executive has or will have, first, while a regular employee, and subsequently, after
termination, and thus, such Executive shall be entitled to receive all (but only such) benefits payable to him or her under each and every
qualified plan, welfare plan, and any other plan, program, contract, or practice relating to benefits and deriving from his or her employment
with the HDI Group, including, without limitation, benefits payable pursuant to the Stock Plans and applicable agreements thereunder (if
applicable to the Executive), pension (if applicable to the Executive), pension restoration (if applicable to the Executive), 401(k), payment
in lieu of post-retirement life insurance (insurance allowance program), and deferred compensation, but in each case solely in accordance
with the terms and provisions of the applicable plan, program, contract or practice.
5.
Code Section 409A. This Section 5 addresses the application of Code Section 409A to the Severance Benefits provided under the
Plan.
(a)
The Severance Payment under Section 4(a) and the prorated bonus under Section 4(b) are intended to constitute “short
term deferrals” that are exempt from Code Section 409A in accordance with Section 1.409A-1(b)(4) of the Income Tax Regulations (or any
successor thereto). However, and notwithstanding any provision in this Plan to the contrary, if the Severance Payment or any other
Severance Benefit is determined to be subject to the mandatory delay rule of Code Section 409A(a)(2)(B)(i), payment of such benefit shall
be delayed for such period of time as may be necessary to meet the requirements of the Code. Subject to earlier payment in the event of
the Executive’s death, the delayed payment amount shall be paid to the Executive, in a single sum cash payment, on the later of (i) the
date on which payment would otherwise be made under this Plan, or (ii) the date which is six (6) months following the Executive’s
Separation from Service.
(b)
The medical, dental and vision continuation under Section 4(c) is intended to be exempt from Section 409A in accordance
with Section 1.409A-1(b)(9)(v)(B) of the Income Tax Regulations (or any successor thereto).
(c)
Any payment which is deferred following the Executive’s Separation from Service to comply with Code Section 409A(a)(2)
(B)(i) shall, when paid, include interest, calculated at the reference rate or the prime rate, as the case may be, of US Bank Milwaukee,
Wisconsin, as such rate is in effect from time to time during the period beginning on the last date on which the amount would otherwise
have been paid to the date on which payment is actually made.
(d)
The Executive’s termination of employment does not affect any deferral or distribution elections that an Executive may have
in place with respect to the deferral or payment of any benefits that are subject to Code Section 409A, and deferral or payment of such
amounts will be made pursuant to the terms of the applicable plan or program under which such deferral or distribution election was
made.
7
(e)
To the extent any provision of this Plan or any omission from this Plan would (absent this provision) cause amounts to be
includable in income under Code Section 409A(a)(1), this Plan shall be deemed amended to the extent necessary to comply with the
requirements of Code Section 409A; provided, however, that this provision shall not apply and shall not be construed to amend any
provision of this Plan to the extent this provision or any amendment required thereby would itself cause any amounts to be includable in
income under Code Section 409A(a)(1).
6.
Payment Limitation.
(a)
Notwithstanding any other provision of this Plan, with respect to any Executive who the Plan Administrator, in its discretion,
determines to be a “disqualified individual” for purposes of Code Sections 280G and 4999, if any portion of the payments or benefits
under this Plan, or under any other agreement with or plan of the HDI Group (in the aggregate, the “Total Payments”), would constitute an
“excess parachute payment” that is subject to the tax imposed by Code Section 4999, then the Total Payments to be made to the
Executive shall be reduced such that the value of the aggregate Total Payments that the Executive is entitled to receive shall be One
Dollar ($1) less than the maximum amount which the Executive may receive without becoming subject to the tax imposed by Code
Section 4999; provided that the foregoing reduction in the amount of Total Payments shall not apply if the after-tax value to the Executive
of the Total Payments prior to reduction in accordance with this subsection (a) (including the tax imposed by Code Section 4999) is
greater than one hundred ten percent (110%) of the after-tax value to the Executive if the Total Payments are reduced in accordance with
this subsection (a).
(b)
For purposes of this Section, the terms “excess parachute payment” and “parachute payments” shall have the meanings
assigned to them in Code Section 280G, and such “parachute payments” shall be valued as provided therein. Present value shall be
calculated in accordance with Code Section 280G(d)(4). The Executive and the HDI Group Employer, at the HDI Group Employer’s
expense, shall obtain the opinion (which need not be unqualified) of nationally recognized tax counsel (“National Tax Counsel”) selected
by the HDI Group Employer’s independent auditors and acceptable to the Executive, which opinion sets forth:
(i)
(ii)
(iii)
Section 6,
the amount of the Base Period Income,
the amount and present value of the Total Payments,
the amount and present value of any excess parachute payments determined without regard to the limitations of this
(iv)
the after-tax value of the Total Payments if the reduction in Total Payments contemplated under subsection (a) of this
Section 6 did not apply, and
(v)
the after-tax value of the Total Payments taking into account the reduction in Total Payments contemplated under
subsection (a) of this Section 6.
8
(c)
The term “Base Period Income” means an amount equal to the Executive’s “annualized included compensation for the base
period” as defined in Code Section 280G(d)(1) (or any successor provision). For purposes of such opinion of National Tax Counsel, the
value of any noncash benefits or any deferred payment or benefit shall be determined by the HDI Group Employer’s independent auditors
in accordance with the principles of Code Sections 280G(d)(3) and (4), which determination shall be evidenced in a certificate of such
auditors addressed to the HDI Group Employer and the Executive. For purposes of determining the after-tax value of the Total Payments,
the Executive shall be deemed to pay federal income taxes and employment taxes at the highest stated rate of federal income and
employment taxation on the date on which the determination is being made and state and local income taxes at the highest stated rates of
taxation in the state and locality of the Executive’s domicile for income tax purposes on the date on which the determination is being
made, net of the maximum reduction in federal income taxes that may be obtained from deduction of such state and local taxes. The
opinion of National Tax Counsel shall be dated as of the date of the Executive’s Covered Termination and addressed to the HDI Group
Employer and the Executive and shall be binding upon the HDI Group Employer and the Executive. If such opinion determines that there
would be an excess parachute payment (and that the after-tax value of the Total Payments if the reduction in the Total Payments
contemplated under subsection (a) of this Section 6 did not apply is not greater than one hundred ten percent (110%) of the after-tax
value of the Total Payments taking into account the reduction contemplated under subsection (a) of this Section 6), then the payments
and benefits hereunder or any other payment or benefit determined by such counsel to be included in the Total Payments shall be
reduced or eliminated so that under the bases of calculations set forth in such opinion there will be no excess parachute payment. If such
National Tax Counsel so requests in connection with its opinion, the Executive and the HDI Group Employer shall obtain, at the HDI
Group Employer’s expense, and the National Tax Counsel may rely on in providing the opinion, the advice of a firm of recognized
executive compensation consultants as to the reasonableness of any item of compensation to be received by the Executive. If the
provisions of Code Sections 280G and 4999 are repealed without succession, then this Section 6 shall be of no further force or effect.
7.
Other Termination. In the event the Executive’s employment terminates other than pursuant to a Covered Termination, including,
without limitation, a termination for Cause, termination by reason of the Executive’s death, Disability or a voluntary retirement or termination by
the Executive, the Executive shall be entitled to no benefits or rights under this Plan. Notwithstanding anything herein to the contrary, an
otherwise involuntary termination of the Executive’s employment will not be treated as a voluntary termination or as a voluntary retirement solely
because the Executive’s termination is characterized as a voluntary resignation or retirement in connection with any public announcement
concerning the Executive’s departure or because the Executive receives retirement benefits.
9
8.
Plan Administration. The Committee shall be the fiduciary for this Plan and, as such, shall have full and discretionary responsibility
and authority to interpret, control and administer this Plan and to determine eligibility for and the amount of benefits pursuant to this Plan,
including the power to amend this Plan as provided in Section 11, the power to promulgate rules of Plan administration, the power to investigate
and settle any disputes as to rights or benefits arising under this Plan, the power to appoint agents, accountants and consultants, the power to
delegate the Committee’s duties, and the power to make such other decisions or take such other actions as the Committee, in its sole discretion,
deems necessary or advisable to aid in the proper administration of this Plan. Actions and determinations by the Committee (or its delegate)
shall be final, binding and conclusive for all purposes of this Plan unless determined by a court of competent jurisdiction to be arbitrary and
capricious. The Committee has delegated to the Company, acting through its authorized executives and other employees, the power to
administer the day-to-day operations of this Plan, including without limitation the calculation of benefits payable under this Plan.
9.
Required Tender Back of Benefits. If the Executive has or claims or have any Claims (as defined in Section 3), Executive may elect
to assert such Claims. If, however, Executive does formally assert one or more Claims in a writing submitted to the HDI Group, or in a writing
submitted to or filed with an appropriate body to determine such Claims, for the legal enforcement of such Claims, such writing shall constitute
an irrevocable waiver and disclaimer of the Executive’s benefits and rights under this Plan. Further, If the Executive has received benefits under
the Plan for a Covered Termination and thereafter asserts any Claims (as defined in Section 3), other than an ERISA appeal pursuant to Section
10 below, the Executive shall, notwithstanding any other plan or agreement to the contrary, return to the HDI Group all benefits received under
this Plan. If for any reason Executive cannot legally be compelled to return such benefits, the HDI Group shall be given, to the maximum extent
allowed by law, credit for all amounts received by Executive under the Plan against amounts otherwise due to Executive arising out of any such
Claims. Notwithstanding the foregoing, this Section 9 shall not be construed to limit or otherwise modify the terms of any release executed by
Executive pursuant to Section 3 or otherwise.
10.
ERISA Appeal Procedure.
(a)
This Section 10 applies only in the limited circumstances in which an Executive has been determined either (i) to not satisfy
the requirements for Severance Benefits set forth in Section 3 and the Executive believes that he or she is entitled to Severance Benefits
under the Plan, or (ii) to be entitled to Severance Benefits in accordance with the rules set forth in Section 3 but the Executive believes
that the amount of Severance Benefits received is less than the amount of benefits provided under the Plan.
10
(b)
An appeal may be filed within ninety (90) days after the Executive’s Date of Termination, and must set forth the benefits
claimed and the reason therefor. The Committee will notify the Executive of its decision within ninety (90) days of receipt of the appeal. If
special circumstances require an extension of time (not to exceed an additional ninety (90) days) for processing the appeal, the Plan
Administrator will notify the Executive in writing of the extension prior to the expiration of the initial ninety (90) day period. If the Plan
Administrator denies the claim, in whole or in part, such denial notice shall include all information required by law.
(c)
Within sixty (60) days of notice of a denied appeal, the Executive may file a request for additional review. Upon request and
free of charge, the Plan Administrator shall provide the Executive with reasonable access to, and copies of, all documents, records and
other information relevant to the Executive’s request. If the Executive timely requests further review, the Plan Administrator will again
review all of the comments, documents, records and other information submitted by the Executive, will render its final decision and
provide this decision to the Executive within sixty (60) days of its receipt of the request for review. If special circumstances require an
extension of time (not to exceed an additional sixty (60) days) for processing the review, the Plan Administrator will notify the Executive in
writing of the extension prior to the expiration of the initial sixty (60) day period. If the Plan Administrator denies the claim, in whole or in
part, such denial notice will include the information required by law.
(d)
Any person claiming entitlement to a benefit under this Plan must exhaust the appeal and review procedures described
above prior to pursuing any other remedy. Any suit or legal action initiated by or on behalf of the Executive or other person claiming
entitlement to a benefit under this Plan must be brought no later than one (1) year following the Plan Administrator’s final decision under
subsection (c) above. This (1) one year limitation period on suits for benefits applies in any forum where the Executive or other person
claiming entitlement to a benefit under this Plan (or any other person on behalf of the Executive or such person) initiates such suit or legal
action.
11.
Amendment and Termination. The Company, by action of the Committee, reserves the right to amend this Plan from time to time or
to terminate this Plan; provided, however, that no such amendment or termination shall reduce the amount of Severance Benefits payable to any
Executive whose Date of Termination has already occurred. In addition, the Vice President – General Counsel of the Company may amend or
modify the terms of this Plan to the extent necessary or advisable to comply with or obtain the benefits of or advantages under the provisions of
applicable law, regulations or rulings or requirements (including, without limitation, any amendment necessary to comply with or secure an
exemption from Code Section 409A).
12.
Plan Document Controls. This document is the official plan document for this Plan. In the event of any conflict between this
document and any other document, instrument, or communication describing the policies or procedures with respect to Severance Benefits, the
terms of this document are controlling.
11
13.
Plan Not a Guarantee of Employment. Nothing in this Plan shall be construed to prevent the HDI Group Employer from terminating
the Executive’s employment either for Cause or without Cause.
14.
Plan Funding. No Executive or beneficiary thereof shall acquire by reason of this Plan any right in or title to any assets, funds, or
property of the HDI Group. Any Severance Benefits that become payable or will be provided under this Plan are unfunded obligations of the
applicable HDI Group Employer, and shall be paid from the general assets of such entity. No past or present executive, employee, officer,
director, executor, assign, representative, or agent of the HDI Group guarantees in any manner the payment or provision of any Severance
Benefits.
15.
Governing Law. This Plan shall be governed by and construed in accordance with ERISA, and to the extent not preempted
thereby, by the laws of the State of Wisconsin, without regard to conflict of law principles.
16.
Venue. As a condition of becoming a participant in and potentially receiving benefits under this Plan, the Executive consents and
agrees that in the event of any dispute arising from or in connection with this Plan, the Executive consents and agrees to in personam jurisdiction
and to venue exclusively in either the Circuit Court for Milwaukee County, Wisconsin, or the United States District Court for the Eastern District of
Wisconsin, located in Milwaukee, Wisconsin.
17.
No Requirement of Mitigation. The Executive shall not be required to mitigate damages or the amount of any payment to the
Executive provided for under this Plan by seeking other employment or otherwise, nor shall the amount of any payment provided for under this
Plan be reduced by any compensation earned by the Executive as a result of employment by another employer after a Covered Termination.
18.
Headings. The headings in this Plan are for convenience of reference and shall not be given substantive effect.
19. Withholding. The HDI Group shall be entitled to withhold from amounts to be paid to the Executive hereunder any federal, state or
local withholding or other taxes or charges which it is from time to time required to withhold; provided that the amount so withheld shall not
exceed the minimum amount required to be withheld by law. In addition, if prior to the date of payment of the benefits hereunder, the Federal
Insurance Contributions Act (FICA) tax imposed under Code Sections 3101, 3121(a) and 3121(v)(2), where applicable, becomes due, the HDI
Group may provide for an immediate payment of the amount needed to pay the Executive’s portion of such tax (plus an amount equal to the
income taxes that will be due on such amount) and the Executive’s remaining benefits under this Plan shall be reduced accordingly.
12
20.
Successors. This Plan shall be binding upon, inure to the benefit of and be enforceable by the HDI Group and the Executive and
their respective heirs, legal representatives, successors and assigns. If the HDI Group or any member of the HDI Group shall be merged into or
consolidated with another entity, the provisions of this Plan shall be binding upon and inure to the benefit of the entity surviving such merger or
resulting from such consolidation.
21.
Severability. Any provision of this Plan which is held to be unenforceable or invalid in any respect in any jurisdiction shall be
ineffective in such jurisdiction to the extent that it is unenforceable or invalid without affecting the remaining provisions hereof, which shall
continue in full force and effect. The unenforceability or invalidity of a provision of this Plan in one jurisdiction shall not invalidate or render
unenforceable such provision in any other jurisdiction.
22.
Nonassignment. The Severance Benefits under this Plan may not be sold, assigned, transferred, pledged, anticipated, mortgaged,
or otherwise encumbered, transferred, hypothecated, or conveyed in advance of actual receipt of the Severance Benefits, if any, or any part
thereof by the Executive.
13
December 1, 2021
Jochen Zeitz
Dear Jochen,
We are pleased to confirm the terms that will apply to your position as CEO at Harley-Davidson, Inc. As discussed, below are the details of the compensation terms of your
employment.
Please note that when you are serving as CEO you will not receive additional compensation for your position on the Board.
Total Target Compensation
Your annual base salary effective January 1, 2022 will be $1,900,000, subject to applicable taxes and withholdings. The U.S. payroll cycle is bi-weekly.
You will be eligible to participate in the Harley-Davidson, Inc. Short-Term Incentive Plan (STIP) with a $2,400,000 target for 2022. Actual earned awards under the STIP can
range from 0% to 200% of the target award based upon achievements versus goals and objectives established at the beginning of the STIP year by the Human Resources
Committee (“HRC”) of the Board of Directors.
You will be eligible to participate in the Harley-Davidson, Inc. Long-Term Incentive Plan (LTIP). Subject to approval by the HRC, you will receive grants through two different
vehicles: Restricted Stock Units (RSUs) granted in 2022 and WIN Stock Options granted in December 2021.
Your 2022 RSU grant will, subject to HRC approval, have a target grant date value of $6,000,000. The target number of shares subject to your RSU grant will be determined
by dividing the target grant date value by the closing share price on the date of grant. RSU awards allow you to receive shares of our common stock in the future after the
awards vest. Your 2022 RSU grant will vest with respect to 50% of the total RSUs on the first anniversary of the grant date and ratably with respect to the remaining 50% over
the subsequent 12 months. Further, under our current retirement policy, the second 50% of the RSUs will vest on an accelerated basis if you retire a year or more after the
grant date.
Your WIN Stock Option grant will, subject to HRC approval, consist of nonqualified options to purchase 500,000 shares of our common stock. The WIN Stock Options will be
granted in December 2021 and will have an exercise price equal to the fair market value per share of our common stock on the date of grant. The WIN Stock Options will
become (1) exercisable only to the extent Harley-Davidson, Inc.’s 10-day average closing stock price achieves specified levels (“Stock Price Achievement”) during the five-
year period beginning on the grant date and (2) vested only to the extent you remain continuously employed in certain roles through specified dates, as follows:
Harley-Davidson Motor Company 3700 W. Juneau Ave, Milwaukee, WI. 53208
10-day Average Closing Stock Price
Achievement During 5-Year Period
Beginning on Grant Date*
$65.00 or higher (% Exercisable)
$60.00 (% Exercisable)
$55.00 (% Exercisable)
$50.00 (% Exercisable
$45.00 (% Exercisable)
Less Than $45
(% Exercisable)
Stock Option Term
Employment Through A Date Prior to
December 31, 2023 (% Exercisable)
0%
0%
0%
0%
0%
Employment as CEO Through December
31, 2023 (% Exercisable)
66.0%**
52.8%
39.6%
26.4%
13.2%
0%
NA
0.0%
If termination occurs before December 31,
2024, stock option term reduced to six
years from grant date
Employment as CEO or Board-Approved
Role Through December 31, 2024 (%
Exercisable)
100.0%**
80.0%
60.0%
40.0%
20.0%
0.0%
Stock option term remains ten years from
grant date
*Percentage of the Options that are exercisable will be interpolated linearly between specified Stock Price Achievement levels.
**Percentage indicates percentage of Options that become vested based on employment through this date.
Any portion of the WIN Stock Options that are not vested based on continued service at the time of your termination of employment will be forfeited upon such termination of
employment, except that, if your employment is terminated by us without Cause (as defined in the Company’s 2020 Incentive Plan) prior to December 31, 2023, you will be
deemed to have satisfied the continuous employment requirement with respect to a pro rata portion of the 66% of the WIN Stock Options that were tied to your continuous
employment through December 31, 2023. The pro rata portion will be determined on the basis of the number of days of your continuous employment after the grant date of
the WIN Stock Options compared to the total number of days between the grant date and December 31, 2023. Notwithstanding anything to the contrary herein, any portion of
the WIN Stock Options that are not exercisable based on Stock Price Achievement by December 31, 2026 will be forfeited as of such date. In addition, any unexercised
portion of the WIN Stock Options will be immediately forfeited in its entirety if your employment is terminated for Cause at any time (as defined in the Company’s 2020
Incentive Stock Plan).
Subject to HRC approval in its sole and absolute discretion, your 2023 and future LTIP grants are expected to have a target grant date value of no less than $6,000,000
annually and are expected to the delivered entirely in the form of RSUs that will vest with respect to 50% of the RSUs granted on the first anniversary of the grant date and
with respect to the remaining 50% of the RSUs granted ratably over the subsequent 12 months. In addition, under our current retirement policy, the second 50% of the RSUs
will vest on an accelerated basis if you retire a year or more after the grant date.
All of the LTIP grants described in this Agreement will be granted under, and subject to, the terms and conditions of the Harley-Davidson, Inc. 2020 Incentive Stock Plan, or a
successor equity incentive plan adopted by Harley-Davidson, Inc., and the form of award agreements approved by the HRC specifically for use in documenting the grants.
Employee Benefits
You will continue to remain eligible to participate in the Harley-Davidson, Inc. medical, dental, vision, life, short-term disability and long-term disability insurance plans.
You are eligible to participate in Harley-Davidson, Inc. Retirement Savings Plan (401(k)) on the same terms and conditions as other participants. Currently, the 401(k) plan
contemplates an annual company contribution of 4% of your eligible pay (paid in the 1st quarter after year end). In addition, you will have the ability to defer a portion of your
pay into the plan. Currently, this Plan provides for matching contributions of up to 75% of the first 6% of your deferral. For 2022, you may contribute up to 50% of your eligible
pay up to IRS limits. Because you are 50 years old, you may contribute an additional “catch-up” contribution, subject to IRS limits. The first 6% you contribute — which, in
2022, is eligible for the company's match — may be subject to further IRS limits. If 6% of your eligible pay exceeds the applicable IRS limits, you may elect (subject to
requirements concerning the time of such elections) to defer the difference into the Deferred Compensation Plan to receive the full Company match.
You will be eligible to participate in the Deferred Compensation Plan which allows you to elect to defer receipt of your base salary.
Other Executive Benefits and Requirements
To reinforce the link between the long-term interests of Board members, senior executives and shareholders, we require Board members and Senior Executives to own a
minimum amount of our common stock. Under the current stock ownership guidelines, stock in the 401(k) plan, RSUs and shares owned directly are included toward the
stock ownership requirement. The stock ownership requirement for your position is 600% of your base salary. You have until May 20, 2026 to meet the guideline.
Relocation
The Company will reimburse return travel for you and your family, including return shipment of any household goods, at the end of your tenure as CEO or other Board-
approved role.
Payments Upon Separation
You will be covered by the Executive Severance Plan, which currently provides executives at your level with two years of base salary and 18 months continuation of certain
employee benefits if your employment is terminated for reasons other than cause.
You will be covered under a Transition (change in control) Agreement in the event the Company is sold. This agreement will not cover a termination for cause.
By continuing employment with Harley-Davidson, Inc., you: (1) acknowledge and agree that the U.S. securities laws will require you to publicly disclose certain personal
information, including but not limited to, any Harley-Davidson, Inc. securities of which you have voting or investment control; (2) acknowledge and agree to comply with the
reporting requirements of Section 16 of the Securities Exchange Act of 1934 as amended; and (3) represent and warrant that you are not currently and have not been the
subject of an investigation, enforcement proceeding, or enforcement action by the Securities and Exchange Commission, Commodities Exchange Commission, or similar
regulator.
At-Will Employment
You acknowledge and agree that this letter is not an employment contract, shall not be construed as an employment contract, and its terms shall not be binding upon you or
the Company. You also acknowledge and agree that, in accordance with Wisconsin law, your employment with the Company is "at will" and that the Company or you may
terminate your employment at any time, for any reason whatsoever, with or without cause and with or without notice.
If there is anything that another member of my team or I can do to provide additional information or assist you, please let me know.
Please acknowledge your review and agreement of this letter and return a signed copy to me at tori.termaat@harley-davidson.com.
Sincerely,
/s/ Tori Termaat
Tori Termaat
Vice President Human Resources Officer
Harley-Davidson, Inc.
Agreed and acknowledged this 1 day of December, 2021
st
/s/ Jochen Zeitz
Jochen Zeitz
HARLEY-DAVIDSON, INC. SUBSIDIARIES
Name
H-D U.S.A., LLC
Harley-Davidson Motor Company Group, LLC
Harley-Davidson Motor Company Operations, Inc.
H-D Franklin, LLC
H-D Tomahawk Somo, LLC
H-D Tomahawk Industrial Park, LLC
H-D Tomahawk Kaphaem Road, LLC
H-D Capitol Drive, LLC
H-D Pilgrim Road, LLC
Harley-Davidson Motor Company, Inc.
Harley-Davidson Museum, LLC
Buell Distribution Company, LLC
H-D F&R, LLC
Harley-Davidson Asia Pacific, LLC
Harley-Davidson Retail, Inc.
Buell Motorcycle Company, LLC
HDWA, LLC
ElectricSoul, LLC
LiveWire EV, LLC
StaCyc, Inc.
LiveWire Labs, LLC
Harley-Davidson Dealer Systems, Inc.
H-D International Holding Co., Inc.
Harley-Davidson Holding Co., Inc.
Harley-Davidson Benelux B.V.
Harley-Davidson Retail B.V.
Harley-Davidson Holland Operations B.V.
Harley-Davidson France SAS
Harley-Davidson Germany GmbH
Harley-Davidson Italia S.r.l.
Harley-Davidson Japan KK
Harley-Davidson Europe Ltd.
Harley-Davidson do Brazil Ltda.
Harley-Davidson Australia Pty. Limited
Harley-Davidson (Shanghai) Commercial and Trading Co., Ltd.
H-D Hong Kong Ltd.
Harley-Davidson Espana S.L.
Harley-Davidson Switzerland GmbH
Harley-Davidson De Mexico, S. De R.L. De C.V.
Harley-Davidson De Mexico Management, S. De R.L. De C.V.
Harley-Davidson Africa (Pty) Ltd.
Harley-Davidson Asia Pacific Pte. Ltd.
Harley-Davidson Central and Eastern Europe s.r.o.
H-D Motor Company India Private Limited
Exhibit 21
Jurisdiction of Incorporation
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Delaware
Delaware
Delaware
Wisconsin
Ohio
Wisconsin
Delaware
Netherlands
Netherlands
Netherlands
France
Germany
Italy
Japan
England
Brazil
Australia
China
Hong Kong
Spain
Switzerland
Mexico
Mexico
South Africa
Singapore
Czech Republic
India
Name
Harley-Davidson Austria GmbH
Harley-Davidson Russia LLC
Harley-Davidson MENA DMCC
Harley-Davidson South East Europe Single Member E.P.E.
Harley-Davidson (Thailand) Company Limited
HDMC (Thailand) Limited
H-D Motor (Thailand) Limited
H-D Motorcycle (Thailand) Limited
Harley-Davidson Indonesia PT
Harley-Davidson Retail Canada Inc.
Harley-Davidson Canada GP Inc.
Harley-Davidson Canada Holdings ULC
Harley-Davidson Canada LP
Harley-Davidson Financial Services, Inc.
Harley-Davidson Insurance Services, Inc.
Harley-Davidson Credit Corp.
Harley-Davidson Insurance Services of Illinois, Inc.
Harley-Davidson Customer Funding Corp
Harley-Davidson Motorcycle Trust 2019-L
Harley-Davidson Motorcycle Trust 2019-A
Harley-Davidson Motorcycle Trust 2020-A
Harley-Davidson Motorcycle Trust 2020-B
Harley-Davidson Motorcycle Trust 2020-L
Harley-Davidson Motorcycle Trust 2020-M
Harley-Davidson Motorcycle Trust 2021-A
Harley-Davidson Motorcycle Trust 2021-B
Eaglemark Savings Bank
Harley-Davidson Leasing, Inc.
Harley-Davidson Warehouse Funding Corp.
Harley-Davidson Financial Services International, Inc.
Harley-Davidson Financial Services Europe Limited
Harley-Davidson Financial Services Canada, Inc.
Jurisdiction of Incorporation
Austria
Russia
Dubai
Greece
Thailand
Thailand
Thailand
Thailand
Indonesia
Canada
Canada
Canada
Canada
Delaware
Nevada
Nevada
Illinois
Nevada
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Nevada
Nevada
Nevada
Delaware
England
Canada
Exhibit 23
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the following Registration Statements:
(1) Registration Statement (Form S-8 No. 333-51741) pertaining to the Harley-Davidson, Inc. Director Stock Plan;
(2) Registration Statement (Form S-8 No. 333-123405) pertaining to the Harley-Davidson, Inc. 2004 Incentive Stock Plan;
(3) Registration Statement (Form S-8 No. 333-166549) pertaining to the Harley-Davidson, Inc. 2009 Incentive Stock Plan;
(4) Registration Statement (Form S-8 Nos. 333-181761) of Harley-Davidson, Inc. pertaining to the Harley-Davidson Retirement Savings Plan for Salaried Employees,
the Harley-Davidson Retirement Savings Plan for Milwaukee and Tomahawk Hourly Bargaining Unit Employees, the Harley-Davidson Retirement Savings Plan for
Kansas City Hourly Bargaining Unit Employees, and the Harley-Davidson Retirement Savings Plan for York Hourly Bargaining Unit Employees;
(5) Registration Statement (Form S-8 No. 333-199972) pertaining to the Harley-Davidson, Inc. 2014 Incentive Stock Plan;
(6) Registration Statement (Form S-8 No. 333-231340) pertaining to the Harley-Davidson, Inc. pertaining to the Harley-Davidson Retirement Savings Plan for Salaried
Employees, the Harley-Davidson Retirement Savings Plan for Milwaukee and Tomahawk Hourly Bargaining Unit Employees, the Harley-Davidson Retirement
Savings Plan for Kansas City Hourly Bargaining Unit Employees, and the Harley-Davidson Retirement Savings Plan for York Hourly Bargaining Unit Employees;
(7) Registration Statement (Form S-3 No. 333-238110) of Harley-Davidson, Inc. and the related Prospectus.
of our reports dated February 25, 2022 with respect to the consolidated financial statements and schedule of Harley-Davidson, Inc. and the effectiveness of internal control
over financial reporting of Harley-Davidson, Inc., included in this Annual Report (Form 10-K) of Harley-Davidson, Inc. for the year ended December 31, 2021.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 25, 2022
Chief Executive Officer Certification
Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934
Exhibit 31.1
I, Jochen Zeitz, certify that:
1. I have reviewed this annual report on Form 10-K of Harley-Davidson, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,
results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-
15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material
information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which
this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles;
c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the
registrant’s fourth quarter in case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over
financial reporting; and
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors
and the audit committee of registrant's board of directors:
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect
the registrant's ability to record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial
reporting.
Date: February 25, 2022
/s/ Jochen Zeitz
Jochen Zeitz
President and Chief Executive Officer
Chief Financial Officer Certification
Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934
Exhibit 31.2
I, Gina Goetter, certify that:
1. I have reviewed this annual report on Form 10-K of Harley-Davidson, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,
results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-
15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material
information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which
this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles;
c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure
controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the
registrant’s fourth quarter in case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over
financial reporting; and
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and
the audit committee of registrant's board of directors:
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect
the registrant's ability to record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
Date: February 25, 2022
/s/ Gina Goetter
Gina Goetter
Chief Financial Officer
Written Statement of the Chief Executive Officer and Chief Financial Officer
Pursuant to 18 U.S.C. sec. 1350
Exhibit 32
Solely for the purpose of complying with 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, we, the undersigned President and Chief
Executive Officer and the Chief Financial Officer of Harley-Davidson, Inc. (the “Company”), hereby certify, based on our knowledge, that the Annual Report on Form 10-K of
the Company for the year ended December 31, 2021 (the “Report”) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934 and that
information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: February 25, 2022
/s/ Jochen Zeitz
Jochen Zeitz
President and Chief Executive Officer
/s/ Gina Goetter
Gina Goetter
Chief Financial Officer