UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended: December 31, 2016
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
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For the transition period from to
Commission file number 1-9183
Harley-Davidson, Inc.
(Exact name of registrant as specified in its charter)
Wisconsin
(State of organization)
3700 West Juneau Avenue
Milwaukee, Wisconsin
(Address of principal executive offices)
39-1382325
(I.R.S. Employer Identification No.)
53208
(Zip code)
Registrants telephone number: (414) 342-4680
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
COMMON STOCK, $.01 PAR VALUE PER SHARE
Name of each exchange on which registered
NEW YORK STOCK EXCHANGE
Securities registered pursuant to Section 12(g) of the Act: NONE
Indicate by check mark whether the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes ý No ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes ¨ No ý
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months and (2) has been subject to such requirements for the past 90 days. Yes ý No ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ý No ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. ý
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company as defined in Rule 12b-2 of the Exchange Act (check one).
Large accelerated filer
Non-accelerated filer
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¨
Accelerated filer
Smaller reporting company
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Indicate by check mark whether the registrant is a shell company, as defined in Rule 12b-2 of the Exchange Act. Yes ¨ No ý
Aggregate market value of the voting stock held by non-affiliates of the registrant at June 26, 2016: $7,779,258,895
Number of shares of the registrant’s common stock outstanding at January 27, 2017: 176,343,189 shares
Part III of this report incorporates information by reference from registrant’s Proxy Statement for the annual meeting of its shareholders
to be held on April 29, 2017.
Documents Incorporated by Reference
Harley-Davidson, Inc.
Form 10-K
For The Year Ended December 31, 2016
Part I
Business
Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4. Mine Safety Disclosures
Properties
Legal Proceedings
Part II
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Item 5.
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
Consolidated Financial Statements and Supplementary Data
Item 8.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Part III
Item 10. Directors, Executive Officers and Corporate Governance
Item 11.
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters
Item 12.
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14.
Principal Accountant Fees and Services
Part IV
Item 15.
Exhibits and Financial Statements Schedules
Signatures
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Page
3
10
17
17
18
19
19
21
23
46
47
110
110
111
111
111
112
112
113
115
Note regarding forward-looking statements(1)
PART I
The Company intends that certain matters discussed by the Company are “forward-looking statements” intended to
qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-
looking statements can generally be identified as such because the context statement will include words such as the Company
“believes,” “anticipates,” “expects,” “plans,” “estimates,” or words of similar meaning. Similarly, statements that describe
future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated
as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or
elsewhere in this report, including under the caption “Risk Factors” in Item 1A of this report and under “Cautionary
Statements” in Item 7 of this report. Shareholders, potential investors, and other readers are urged to consider these factors in
evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The
forward-looking statements included in the Overview and Outlook section of Management's Discussion and Analysis of
Financial Condition and Results of Operations are only made as of January 31, 2017 and the remaining forward-looking
statements in this report are made as of the date indicated or, if a date is not indicated, as of the date of the filing of this report
(February 21, 2017), and the Company disclaims any obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
Item 1.
Business
General
Harley-Davidson Motor Company was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time
it purchased the Harley-Davidson® motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-
Davidson, Inc. became publicly held. Unless the context otherwise requires, all references to the “Company” include Harley-
Davidson, Inc. and all of its subsidiaries. Harley-Davidson, Inc. is the parent company for the groups of companies doing
business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS).
Segments
The Company operates in two reportable segments: the Motorcycles & Related Products (Motorcycles) segment and the
Financial Services segment. While the two segments are strategic business units that offer different products and services and
are managed separately based on the fundamental differences in their operations, the two segments work closely together as
described below.
The Motorcycles segment consists of HDMC which designs, manufactures and sells at wholesale on-road Harley-
Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and related services. The Company’s
products are sold to retail customers through a network of independent dealers. The Company conducts business on a global
basis, with sales in the United States, Canada, Latin America, Europe/Middle East/Africa (EMEA) and the Asia Pacific region.
The Financial Services segment consists of HDFS which provides wholesale and retail financing and insurance and
insurance-related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts business
principally in the United States and Canada.
See Note 19 of the Notes to Consolidated Financial Statements for financial information related to the Company’s
reportable segments and revenue by geographic area.
Motorcycles and Related Products Segment
The primary business of the Motorcycles segment is to design, manufacture and sell at wholesale on-road Harley-
Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and other related products and services.
The following table includes the percent of total revenue by product line for the Motorcycles and Related Products
segment:
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Motorcycles
Parts & Accessories
General Merchandise
Other
2016
2015
2014
78.2%
16.0%
5.4%
0.4%
100.0%
77.8%
16.2%
5.5%
0.5%
100.0%
78.8%
15.7%
5.1%
0.4%
100.0%
Motorcycles - The Company manufactures and sells at wholesale cruiser and touring motorcycles that feature classic
styling, innovative design, distinctive sound, and superior quality with the ability to customize. Harley-Davidson motorcycles
generally have engines with displacements that are greater than 601cc's, up to a maximum displacement of 1868cc's.
The Company's motorcycles compete in the cruiser and touring categories of the market which were pioneered by the
Company. The total on-road motorcycle market is comprised of the following categories:
•
•
•
•
•
Cruiser (emphasizes styling and owner customization);
Touring (emphasizes rider comfort and load capacity and incorporates features such as fairings and luggage
compartments);
Standard (a basic motorcycle which usually features upright seating for one or two passengers);
Sportbike (incorporates racing technology, aerodynamic styling, low handlebars with a “sport” riding position and
high performance tires); and
Dual (designed with the capability for use on public roads as well as for some off-highway recreational use).
Competition in the motorcycle markets in which the Company competes is based upon a number of factors, including
product capabilities and features, styling, price, quality, reliability, warranty, availability of financing, and quality of dealer
network. The Company believes its motorcycles continue to generally command a premium price at retail relative to
competitors’ motorcycles. The Company emphasizes remarkable styling, customization, innovation, sound, quality, and
reliability in its products and generally offers a two-year warranty for its motorcycles. The Company considers the availability
of a line of motorcycle parts and accessories and general merchandise, the availability of financing through HDFS and its
global network of premium dealers to be competitive advantages.
In 2016, the U.S. and European markets accounted for approximately 77% of the total annual independent dealer retail
sales of new Harley-Davidson motorcycles. The most significant other markets for the Company, based on the Company's 2016
retail sales data, are Australia, Japan and Canada.
Harley-Davidson has been the historical market share leader in the U.S. 601+cc portion of the motorcycle market.
According to the Motorcycle Industry Council (MIC), the cruiser and touring categories accounted for approximately 75% of
total 2016 601+cc retail unit registrations in the U.S. During 2016, the 601+cc portion of the market represented approximately
84% of the total U.S. motorcycle market in terms of new units registered.
The following chart includes U.S. retail registration data for 601+cc motorcycles for the years 2014 through 2016:
U.S. Motorcycle Registration Data(a)(b)
601+cc (Units in thousands)
Total new motorcycle registrations
Harley-Davidson new registrations
2016
2015
2014
311.7
159.5
51.2%
328.8
165.1
50.2%
313.6
167.1
53.3%
(a) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled vehicles and
autocycles. Registration data for Harley-Davidson Street® 500 motorcycles is not included in this table.
(b) U.S. industry data is derived from information provided by the Motorcycle Industry Council (MIC). This third party data
is subject to revision and update. The retail registration data for Harley-Davidson motorcycles presented in this table will
differ from the Harley-Davidson retail sales data presented in Item 7 of this report. The Company’s source for retail sales
data in Item 7 of this report is sales and warranty registrations provided by Harley-Davidson dealers as compiled by the
Company. The retail sales data in Item 7 includes sales of Street 500 motorcycles which are excluded from the 601+cc
units included in the retail registration data in this table. In addition, small differences may arise related to the timing of
data submissions to the independent sources.
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The European 601+cc motorcycle market is slightly larger than the U.S. market and customer preferences differ from
those of U.S. customers. The touring and cruiser category represented approximately 53% of the European 601+cc market in
2016 compared to approximately 75% of the 601+ cc market in the U.S.
The following chart includes European retail registration data for 601+cc motorcycles for the years 2014 through 2016:
European Motorcycle Registration Data(a)(b)
601+cc (Units in thousands)
Total new motorcycle registrations
Harley-Davidson new registrations
2016
2015
2014
391.9
42.3
10.8%
351.8
37.0
10.5%
319.8
38.5
12.0%
(a) On-road 601+cc models include dual purpose models, three-wheeled vehicles and, beginning in 2015, autocycles.
Registration data for Harley-Davidson Street® 500 motorcycles is not included in this table.
(b) Europe data includes retail sales in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle
registration data is derived from information provided by the Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third party data is subject to revision and update. The retail registration data for
Harley-Davidson motorcycles presented in this table will differ from the Harley-Davidson retail sales data presented in
Item 7 of this report. The Company’s source for retail sales data in Item 7 of this report is sales and warranty registrations
provided by Harley-Davidson dealers as compiled by the Company. The retail sales data in Item 7 includes sales of Street
500 motorcycles which are excluded from the 601+cc units included in the retail registration data in this table. In
addition, some differences may arise related to the timing of data submissions to the independent sources.
Parts and Accessories (P&A) and General Merchandise – The Company offers a complete line of Harley-Davidson P&A
and General Merchandise. P&A products are comprised of replacement parts (Genuine Motor Parts) and mechanical and
cosmetic accessories (Genuine Motor Accessories). General Merchandise includes MotorClothes® apparel and riding gear.
Licensing – The Company creates an awareness of the Harley-Davidson brand among its customers and the non-riding
public through a wide range of products for enthusiasts by licensing the name “Harley-Davidson” and other trademarks owned
by the Company. Royalty revenues from licensing, included in Motorcycles revenue, were $38.1 million, $46.5 million and
$47.1 million in 2016, 2015 and 2014, respectively.
Other Products and Services – The Company provides a variety of services to its independent dealers including
motorcycle service and business management training programs and customized dealer software packages.
Patents and Trademarks – The Company strategically manages its portfolio of patents, trade secrets, copyrights,
trademarks and other intellectual property.
The Company and its subsidiaries own, and continue to obtain, patent rights that relate to its motorcycles and related
products and processes for their production. Certain technology-related intellectual property is also protected, where
appropriate, by license agreements, confidentiality agreements or other agreements with suppliers, employees and other third
parties. The Company diligently protects its intellectual property, including patents and trade secrets, and its rights to
innovative and proprietary technology and designs. This protection, including enforcement, is important as the Company moves
forward with investments in new products, designs and technologies. While the Company believes patents are important to its
business operations and in the aggregate constitute a valuable asset, the success of the business is not dependent on any one
patent or group of patents. The Company’s active patent portfolio has an average age for patents of approximately seven and a
half years. A patent review committee manages the patent strategy and portfolio of the Company.
Trademarks are important to the Company’s motorcycle business and licensing activities. The Company has a vigorous
worldwide program of trademark registration and enforcement to maintain and strengthen the value of the trademarks and
prevent the unauthorized use of those trademarks. The HARLEY-DAVIDSON trademark and the Bar and Shield trademark are
each highly recognizable to the public and are very valuable assets. Additionally, the Company uses numerous other
trademarks, trade names and logos which are registered worldwide. The following are among the Company’s trademarks:
HARLEY-DAVIDSON, H-D, HARLEY, the Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, HARLEY
OWNERS GROUP, H.O.G., the H.O.G. Logo, SOFTAIL, SPORTSTER and V-ROD. The HARLEY-DAVIDSON trademark
has been used since 1903 and the Bar and Shield trademark since at least 1910. Substantially all of the Company’s trademarks
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are owned by H-D U.S.A., LLC, a subsidiary of the Company, which also manages the Company’s trademark strategy and
portfolio.
Customers – Harley-Davidson appeals to a diverse range of customers across multiple demographics both in the U.S. and
worldwide.
U.S. retail purchasers of new Harley-Davidson motorcycles include both core and outreach customers. The Company
defines its U.S. core customers as Caucasian men over the age of 35 and its U.S. outreach customers as women (Caucasian, age
35+), young adults (ages 18-34), African-American adults (age 35+), and Latino adults (age 35+). In 2015 (which is the most
recent data available), for the eighth straight year the Company was the market share leader in U.S. new motorcycle
registrations (all cc's) within its core-customer segment and in each outreach customer segment. (Based on the Company's
analysis of Polk new motorcycle registration data from IHS Automotive.)
Outside the U.S., the Company's definition of core and outreach customers varies depending on the profile of its
customers in each market. In general, the Company defines it core customers outside the U.S. as men over the age of 35 and its
outreach customers outside the U.S. as women and young adults.
Marketing and Customer Experiences – The Company’s products are marketed to retail customers worldwide primarily
through digital and experiential activities as well as through more traditional promotional and advertising activities.
Additionally, the Company's independent dealers engage in a wide range of local marketing and experiential activities
supported by cooperative programs with the Company.
Customer experiences have traditionally been at the center of much of the Company’s marketing. To attract customers
and achieve its goals, the Company participates in motorcycle rallies around the world and also in major motorcycle consumer
shows, racing activities, music festivals, mixed martial arts activities and other special promotional events.
The Company's Harley-Davidson® Riding Academy offers a series of rider education experiences that provide both new
and experienced riders with deeper engagement in the sport of motorcycling by teaching basic and advanced motorcycling
skills and knowledge. Since its inception, the program has trained more than 510,000 riders. The courses are conducted by a
network of participating Harley-Davidson dealerships in the U.S., Canada, China, Mexico and Brazil, enabling students to
experience the Harley-Davidson lifestyle, environment, people and products as they learn.
One of the ways the Company promotes its Harley-Davidson products and the related lifestyle is through the Harley
Owners Group (H.O.G.®), which has approximately 1 million members worldwide and is the industry’s largest company-
sponsored motorcycle enthusiast organization. H.O.G.® also sponsors many motorcycle events, including rallies and rides for
Harley-Davidson motorcycle enthusiasts throughout the world.
The Harley-Davidson Authorized Tours program allows motorcyclists/enthusiasts to experience riding opportunities
worldwide. Riders can also rent Harley-Davidson motorcycles worldwide from participating dealers through the Company’s
Authorized Rentals Program.
The Company operates the Harley-Davidson Museum (Museum) in Milwaukee, Wisconsin. The Museum is a unique
destination that the Company believes builds and strengthens bonds between riders and Harley-Davidson and enhances the
Harley-Davidson brand among the public at large.
Distribution – The Company’s products are retailed through a network of independent dealers, of which the majority sell
Harley-Davidson motorcycles exclusively. These dealerships stock and sell the Company’s motorcycles, P&A, general
merchandise and licensed products, and perform service on Harley-Davidson motorcycles. The Company believes the quality
retail experience that its independent dealers provide is a differentiating and strategic advantage for the Company.
P&A, general merchandise and licensed products are also retailed through eCommerce channels in certain markets. In the
U.S., the eCommerce model is facilitated by the Company through participating authorized U.S. Harley-Davidson dealers. In
China and India, the eCommerce sites are operated by third-parties.
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The Company distributes its motorcycles and related products to a network of independent dealers located in 97 countries
worldwide. The following table includes the number of worldwide Harley-Davidson independent dealerships by geographic
location as of December 31, 2016:
Dealerships
701
67
58
386
249
1,461
United States
Canada
Latin America
EMEA
Asia Pacific
Total
Retail Customer and Dealer Financing – The Company believes that HDFS, as well as other third-party financial
institutions, provide access to adequate financing to Harley-Davidson dealers and their retail customers. HDFS provides
financing to Harley-Davidson independent dealers and the retail customers of those dealers in the U.S. and Canada. The
Company’s independent dealers and their retail customers in EMEA, the Asia Pacific region and Latin America are not directly
financed by HDFS, but have access to financing through other established financial services companies, some of which have
licensing or branding agreements with the Company.
Seasonality – The timing of retail sales made by the Company’s independent dealers tracks closely with regional riding
seasons. The seasonality of the Company’s wholesale motorcycle shipments primarily correlates with the timing of retail sales.
The Company utilizes flexible or surge manufacturing capabilities to help align the production and wholesale shipment of
motorcycles with the retail selling season. This provides the Company the ability to optimize inventory levels in the U.S. and
Canada. In EMEA, the Asia Pacific region and Latin America, the Company utilizes a distribution process whereby Company-
owned inventory is maintained locally at a level sufficient to fulfill dealer orders as needed.
Motorcycle Manufacturing – The Company has a flexible manufacturing process designed to help ensure it is well-
positioned to meet customer demand in a timely and cost-effective manner.(1) This flexible or surge manufacturing capability
allows the Company to increase the production of motorcycles ahead of and during the peak retail selling season to more
closely correlate the timing of production and wholesale shipments to the retail selling season.
The majority of the Company's motorcycles are manufactured at facilities located in the U.S. Internationally, the
Company operates facilities in Brazil, India and Australia. In Brazil, the Company operates a CKD (Complete Knock Down)
assembly facility, which assembles motorcycles sold in Brazil from component kits sourced from the Company’s U.S. plants
and its suppliers. In India, the Company operates a manufacturing facility that includes both CKD assembly of certain
motorcycles for sale in India and production of the Company’s Street motorcycles for distribution to markets outside of North
America. Like its U.S. manufacturing facilities, the Company’s Brazil and India operations are focused on driving world-class
performance with flexible or surge production processes to meet customer demands at reduced lead times. The Company also
operates a manufacturing facility in Australia for the purpose of producing certain complex, high-finish wheels for its
motorcycles.
Raw Materials and Purchased Components – The Company continues to establish and reinforce long-term, mutually
beneficial relationships with its suppliers. Through these collaborative relationships, the Company gains access to technical and
commercial resources for application directly to product design, development and manufacturing initiatives. In addition,
through a continued focus on collaboration and strong supplier relationships, the Company believes it will be positioned to
achieve strategic objectives and deliver cost and quality improvements over the long-term.(1)
The Company's principal raw materials that are purchased include steel and aluminum castings, forgings, steel sheets,
coils and bars. The Company also purchases certain motorcycle components, including, but not limited to, electronic fuel
injection systems, batteries, certain wheels, tires, seats, electrical components and instruments. The Company closely monitors
the overall viability of its supply base. At this time, the Company does not anticipate difficulties in obtaining raw materials or
components.(1)
Research and Development – The Company incurred research and development expenses of $172.3 million, $161.2
million and $138.3 million during 2016, 2015 and 2014, respectively.
Regulation – International, federal, state and local authorities have various environmental control requirements relating to
air, water and noise that affect the business and operations of the Company. The Company strives to ensure that its facilities and
products comply with all applicable environmental regulations and standards.
The Company’s motorcycles and certain other products that are sold in the United States are subject to certification by the
U.S. Environmental Protection Agency (EPA) and the California Air Resources Board (CARB) for compliance with applicable
emissions and noise standards. Certain Harley-Davidson products are designed to comply with EPA and CARB standards and
the Company believes it will comply with future requirements when they go into effect.(1) Additionally, certain of the
Company’s products must comply with the motorcycle emissions, noise and safety standards of Canada, the European Union,
Japan, Brazil and certain other foreign markets where they are sold, and the Company believes its products currently comply
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with those standards. Because the Company expects that environmental standards will become more stringent over time, the
Company will continue to incur research, development and production costs in this area for the foreseeable future.(1)
The Company, as a manufacturer of motorcycle products, is subject to the U.S. National Traffic and Motor Vehicle Safety
Act, which is administered by the U.S. National Highway Traffic Safety Administration (NHTSA). The Company has certified
to NHTSA that certain of its motorcycle products comply fully with all applicable federal motor vehicle safety standards and
related regulations. The Company has from time to time initiated certain voluntary recalls. During the last three years, the
Company has initiated 24 voluntary recalls related to Harley-Davidson motorcycles at a total cost of $77.3 million. The
Company reserves for all estimated costs associated with recalls in the period that management approves and commits to the
recall.
Employees – As of December 31, 2016, the Motorcycles segment had approximately 5,400 employees.
Approximately 2,300 unionized employees at the U.S. manufacturing facilities are represented as follows:
• York, Pennsylvania - represented by International Association of Machinist and Aerospace Workers (IAM), and the
collective bargaining agreement will expire on October 15, 2022
• Kansas City, Missouri - represented by United Steelworkers of America (USW) and IAM, and the respective collective
bargaining agreements will expire on July 31, 2018
• Milwaukee, Wisconsin - represented by USW and IAM, and the respective collective bargaining agreements will
expire on March 31, 2019
• Tomahawk, Wisconsin - represented by USW, and the collective bargaining agreement will expire on March 31, 2019
Financial Services Segment
HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans,
primarily for the purchase of Harley-Davidson motorcycles. HDFS is an agent for certain unaffiliated insurance companies
providing motorcycle insurance and protection products to motorcycle owners. HDFS conducts business principally in the U.S.
and Canada. The Company’s independent dealers and their retail customers in EMEA, Asia Pacific and Latin America are not
financed by HDFS, but have access to financing through other third-party financial institutions, some of which have licensing
or branding agreements with the Company or HDFS.
Wholesale Financial Services – HDFS provides wholesale financial services to Harley-Davidson dealers, including
floorplan and open account financing of motorcycles and motorcycle parts and accessories. HDFS offers wholesale financial
services to Harley-Davidson dealers in the United States and Canada, and during 2016, 100% of such dealers utilized those
services at some point during the year.
Retail Financial Services – HDFS provides retail financing to consumers, consisting primarily of installment lending for
the purchase of new and used Harley-Davidson motorcycles. HDFS’ retail financial services are available through most Harley-
Davidson dealerships in the United States and Canada.
Insurance Services – HDFS operates as an agent for certain unaffiliated insurance companies offering point-of-sale
protection products through most Harley-Davidson dealers in both the U.S. and Canada, including motorcycle insurance,
extended service contracts, credit protection and motorcycle maintenance protection. HDFS also direct-markets motorcycle
insurance and extended service contracts to owners of Harley-Davidson motorcycles. In addition, HDFS markets a
comprehensive package of business insurance coverages and services to owners of Harley-Davidson dealerships.
Licensing – HDFS has licensing arrangements with third-party financial institutions that issue credit cards bearing the
Harley-Davidson brand. Internationally, HDFS licenses the Harley-Davidson brand to local third-party financial institutions
that offer products to the Company’s retail customers such as financing and insurance.
Funding – The Company believes a diversified and cost-effective funding strategy is important to meet HDFS’ goal of
providing credit while delivering appropriate returns and profitability. Financial Services operations have been funded with
unsecured debt, unsecured commercial paper, asset-backed commercial paper conduit facilities, committed unsecured bank
facilities, asset-backed securitizations and intercompany borrowings.
Competition – The Company regards its ability to offer a package of wholesale and retail financial services in the U.S.
and Canada as a significant competitive advantage. Additionally, as the predominant lender to sub-prime customers for the
purchase of motorcycles in the U.S. and Canada, HDFS enables retail sales of Harley-Davidson motorcycles with very
attractive financial returns. Competitors in the financial services industry compete for business based largely on price and, to a
lesser extent, service. HDFS competes on convenience, service, brand association, dealer relations, industry experience, terms
and price.
8
In the United States, HDFS financed 61.7% of new Harley-Davidson motorcycles retailed by independent dealers during
2016, compared to 62.2% in 2015. In Canada, HDFS financed 45.3% of new Harley-Davidson motorcycles retailed by
independent dealers during 2016, compared to 39.2% in 2015. Competitors for retail motorcycle finance business are primarily
banks, credit unions and other financial institutions. In the motorcycle insurance business, competition primarily comes from
national insurance companies and from insurance agencies serving local or regional markets. For insurance-related products
such as extended service contracts, HDFS faces competition from certain regional and national industry participants as well as
dealer in-house programs. Competition for the wholesale motorcycle finance business primarily consists of banks and other
financial institutions providing wholesale financing to Harley-Davidson dealers in their local markets.
Trademarks – HDFS uses various trademarks and trade names for its financial services and products which are licensed
from H-D U.S.A., LLC, including HARLEY-DAVIDSON, H-D and the Bar & Shield logo.
Seasonality – HDFS experiences seasonal variations in retail financing activities based on the timing of regional riding
seasons in the U.S. and Canada. In general, from mid-March through August, retail financing volume is greatest. HDFS
wholesale financing volume is affected by inventory levels at Harley-Davidson dealers. Although the Company's surge
production capabilities help reduce seasonal fluctuations in dealer inventory levels for new motorcycles, dealers generally have
higher inventory levels of new and used motorcycles in the late fall and winter than during the spring and summer riding
season. As a result, wholesale financing volume is higher during fall and winter as compared to the rest of the year.
Regulation – The operations of HDFS (both U.S. and foreign) are subject, in certain instances, to supervision and
regulation by state and federal administrative agencies and various foreign governmental authorities. Many of the requirements
imposed by such entities are in place to provide consumer protection as it pertains to the selling and servicing of financial
products and services. Therefore, HDFS operations may be subject to limitations imposed by regulations, laws and judicial and/
or administrative decisions. In the U.S. for example, applicable laws include the federal Truth-in-Lending Act, Consumer
Leasing Act, Equal Credit Opportunity Act and Fair Credit Reporting Act.
Depending on the specific facts and circumstances involved, non-compliance with these laws may result in consequences
such as limiting the ability of HDFS to collect all or part of the principal or interest on applicable loans, entitling the borrower
to rescind the loan or to obtain a refund of amounts previously paid, or could subject HDFS to the payment of damages or
penalties and administrative sanctions, including “cease and desist” orders, and could limit the number of loans eligible for
HDFS securitization programs.
The Dodd-Frank Wall Street Reform and Consumer Protection Act granted the federal Consumer Financial Protection
Bureau (CFPB) significant supervisory, enforcement, and rule-making authority in the area of consumer financial products and
services. Certain CFPB actions and regulations will directly impact HDFS and its operations. For example, the CFPB has
supervisory authority over non-bank larger participants in the vehicle financing market, which includes a non-bank subsidiary
of HDFS.
Such regulatory requirements and associated supervision also could limit the discretion of HDFS in operating its
business. Noncompliance with applicable statutes or regulations could result in the suspension or revocation of any charter,
license or registration at issue, as well as the imposition of civil fines, criminal penalties and administrative sanctions.
A subsidiary of HDFS, Eaglemark Savings Bank (ESB), is a Nevada state thrift chartered as an Industrial Loan Company
(ILC). The activities of this subsidiary are governed by federal laws and regulations as well as State of Nevada banking laws,
and are subject to examination by the Federal Deposit Insurance Corporation (FDIC) and Nevada state bank examiners. ESB
originates retail loans and sells the loans to a non-banking subsidiary of HDFS. This process allows HDFS to offer retail
products with many common characteristics across the United States and to similarly service loans to U.S. retail customers.
Employees – As of December 31, 2016, the Financial Services segment had approximately 600 employees.
Internet Access
The Company’s internet website address for investor relations is http://investor.harley-davidson.com/. The Company
makes available free of charge (other than an investor’s own internet access charges) through its internet website the
Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any
amendments to those reports, as soon as reasonably practicable after it electronically files such material with, or furnishes such
material to, the United States Securities and Exchange Commission (SEC). In addition, the Company makes available, through
its website, the following corporate governance materials: (a) the Company’s Corporate Governance Policy; (b) Committee
Charters approved by the Company’s Board of Directors for the Audit and Finance Committee, Human Resources Committee,
Nominating and Corporate Governance Committee and Sustainability Committee; (c) the Company’s Financial Code of Ethics;
(d) the Company’s Code of Business Conduct (the Code of Conduct) in nine languages including English; (e) the Conflict of
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Interest Process for Directors, Executive Officers and Other Employees (the Conflict Process); (f) a list of the Company’s
Board of Directors; (g) the Company’s Bylaws; (h) the Company’s Environmental and Energy Policy; (i) the Company’s Policy
for Managing Disclosure of Material Information; (j) the Company’s Supplier Code of Conduct in four languages including
English; (k) the Sustainability Strategy Report; (l) the list of compensation survey participants used as market reference points
for various components of compensation as reported in the Company’s Notice of Annual Meeting and Proxy Statement filed
with the SEC on March 21, 2016, which compensation relates to the Company’s named executive officers; (m) the California
Transparency in Supply Chain Act Disclosure; (n) Statement on Conflict Minerals; (o) Political Engagement and Contributions
2015-2016; and (p) the Company's Clawback Policy. This information is also available from the Company upon request. The
Company satisfies the disclosure requirements under the Code of Conduct, the Conflict Process and applicable New York Stock
Exchange listing requirements regarding waivers of the Code of Conduct or the Conflict Process by disclosing the information
in the Company’s proxy statement for its annual meeting of shareholders or on the Company’s website. The Company is not
including the information contained on or available through its website as a part of, or incorporating such information by
reference into, this Annual Report on Form 10-K.
Item 1A.
Risk Factors
An investment in Harley-Davidson, Inc. involves risks, including those discussed below. These risk factors should be
considered carefully before deciding whether to invest in the Company.
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The Company may not be able to successfully execute its long-term business strategy. There is no assurance that
the Company will be able to drive growth to the extent desired through its focus of efforts and resources on its long-
term business strategy and the Harley-Davidson brand or to enhance productivity and profitability to the extent desired
through pricing and continuous improvement.
Changes in general economic conditions, tightening of credit, political events or other factors may adversely
impact dealers’ retail sales. The motorcycle industry is impacted by general economic conditions over which
motorcycle manufacturers have little control. These factors can weaken the retail environment and lead to weaker
demand for discretionary purchases such as motorcycles. Weakened economic conditions in certain business sectors
and geographic areas, such as oil-dependent areas, can also result in reduced demand for the Company's products.
Tightening of credit can limit the availability of funds from financial institutions and other lenders and sources of
capital which could adversely affect the ability of retail consumers to obtain loans for the purchase of motorcycles
from lenders, including HDFS. Should general economic conditions or motorcycle industry demand decline, the
Company’s results of operations and financial condition may be substantially adversely affected. The motorcycle
industry can also be affected by political conditions and other factors over which motorcycle manufacturers have little
control.
The Company’s marketing strategy of appealing to and growing sales to multi-generational and multi-cultural
customers worldwide may not continue to be successful. The Company has been successful in marketing its
products in large part by promoting the experience of Harley-Davidson motorcycling. To sustain and grow the
business over the long-term, the Company must grow the sport of motorcycling and continue to be successful selling
products and promoting the experience of motorcycling to a diverse set of customers. The Company must also execute
its multi-generational and multi-cultural strategy without adversely impacting the strength of the brand with core
customers. Failure to successfully drive demand for the Company's products may have a material adverse effect on the
Company's business and results of operations.
The motorcycle industry has become increasingly competitive. Many of the Company’s competitors are more
diversified than the Company, and they may compete in all segments of the motorcycle market, other powersports
markets and/or the automotive market. Certain competitors appear to be increasing their investment in products that
compete with the Company's products. Also, the Company’s manufacturer’s suggested retail price for its motorcycles
is generally higher than its competitors, and as price becomes a more important competitive factor for consumers in
the markets in which the Company competes, the Company may be at a competitive disadvantage. Furthermore, many
competitors headquartered outside the U.S. experience a financial benefit from a strengthening in the U.S. dollar
relative to their home currency that can be used to fund discounted prices to U.S. consumers. In addition, the
Company’s financial services operations face competition from various banks, insurance companies and other
financial institutions that may have access to additional sources of capital at more competitive rates and terms,
particularly for borrowers in higher credit tiers. The Company's responses to these competitive pressures, or its failure
to adequately address and respond to these competitive pressures, may have a material adverse effect on the
Company’s business and results of operations.
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Increased supply of and/or declining prices for used motorcycles and excess supply of new motorcycles may
adversely impact retail sales of new motorcycles by the Company’s independent dealers. The Company has
observed that when the supply of used motorcycles increases or the prices for used Harley-Davidson motorcycles
decline, there can be reduced demand among retail purchasers for new Harley-Davidson motorcycles (at or near
manufacturer’s suggested retail prices). Further, the Company and its independent dealers can and do take actions that
influence the markets for new and used motorcycles. For example, introduction of new motorcycle models with
significantly different functionality, technology or other customer satisfiers can result in increased supply of used
motorcycles, which could result in declining prices for used motorcycles and prior model-year new motorcycles. Also,
while the Company has taken steps designed to balance production volumes for its new motorcycles with demand,
those steps may not be effective, or the Company’s competitors could choose to supply new motorcycles to the market
in excess of demand at reduced prices which could also have the effect of reducing demand for new Harley-Davidson
motorcycles (at or near manufacturer’s suggested retail prices). Ultimately, reduced demand among retail purchasers
for new Harley-Davidson motorcycles leads to reduced shipments by the Company.
The Company’s ability to remain competitive is dependent upon its capability to develop and successfully
introduce new, innovative and compliant products. The motorcycle market continues to change in terms of styling
preferences and advances in new technology and, at the same time, be subject to increasing regulations related to
safety and emissions. The Company must continue to distinguish its products from its competitors’ products with
unique styling and new technologies. As the Company incorporates new and different features and technology into its
products, the Company must protect its intellectual property from imitators and ensure its products do not infringe the
intellectual property of other companies. In addition, these new products must comply with applicable regulations
worldwide and satisfy the potential demand for products that produce lower emissions and achieve better fuel
economy. The Company must make product advancements to respond to changing consumer preferences and market
demands while maintaining the classic look, sound and feel associated with Harley-Davidson products. The Company
must also be able to design and manufacture these products and deliver them to a global marketplace in an efficient
and timely manner and at prices that are attractive to customers. There can be no assurances that the Company will be
successful in these endeavors or that existing and prospective customers will like or want the Company’s new
products.
The Company sells its products at wholesale and must rely on a network of independent dealers to manage the
retail distribution of its products. The Company depends on the capability of its independent dealers to develop and
implement effective retail sales plans to create demand among retail purchasers for the motorcycles and related
products and services that the dealers purchase from the Company. If the Company’s independent dealers are not
successful in these endeavors, then the Company will be unable to maintain or grow its revenues and meet its financial
expectations. Further, independent dealers may experience difficulty in funding their day-to-day cash flow needs and
paying their obligations resulting from adverse business conditions such as weakened retail sales and tightened credit.
If dealers are unsuccessful, they may exit or be forced to exit the business or, in some cases, the Company may seek to
terminate relationships with certain dealerships. As a result, the Company could face additional adverse consequences
related to the termination of dealer relationships. Additionally, liquidating a former dealer’s inventory of new and used
motorcycles can add downward pressure on new and used motorcycle prices. Further, the unplanned loss of any of the
Company’s independent dealers may lead to inadequate market coverage for retail sales of new motorcycles and for
servicing previously sold motorcycles, create negative impressions of the Company with its retail customers, and
adversely impact the Company’s ability to collect wholesale receivables that are associated with that dealer.
A cybersecurity breach may adversely affect the Company’s reputation, revenue and earnings. The Company
and certain of its third-party service providers and vendors receive, store, and transmit digital personal information in
connection with the Company’s human resources operations, financial services operations, e-commerce, the Harley
Owners Group, dealer management, and other aspects of its business. The Company’s information systems, and those
of its third-party service providers and vendors, are vulnerable to the increasing threat of continually evolving
cybersecurity risks. Unauthorized parties have attempted to and may attempt in the future to gain access to these
systems or the information the Company and its third-party service providers and vendors maintain and use through
fraud or other means of deceiving our employees and third-party service providers and vendors. Hardware, software or
applications the Company develops or obtains from third-parties may contain defects in design or manufacture or other
problems that could unexpectedly compromise information security and/or the Company’s operations. The methods
used to obtain unauthorized access, disable or degrade service or sabotage systems are constantly evolving and may be
difficult to anticipate or detect. The Company has implemented and regularly reviews and updates processes and
procedures to protect against unauthorized access to or use of secured data and to prevent data loss. However, the ever-
evolving threats mean the Company and third-party service providers and vendors must continually evaluate and adapt
systems and processes, and there is no guarantee that they will be adequate to safeguard against all data security
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breaches or misuses of data. The Company has experienced information security attacks, but to date they have not
compromised the Company’s computing environment or resulted in a material impact on the Company’s business or
operations or the release of confidential information about employees, customers, dealers, suppliers or other third
parties. Any future significant compromise or breach of the Company’s data security, whether external or internal, or
misuse of customer, employee, dealer, supplier or Company data could result in disruption to the Company’s
operations, significant costs, lost sales, fines and lawsuits, and/or damage to the Company’s reputation. In addition, as
the regulatory environment related to information security, data collection and use, and privacy becomes increasingly
rigorous, with new and evolving requirements, compliance could also result in the Company being required to incur
additional costs.
The Company is exposed to market risk from changes in foreign exchange rates, commodity prices and interest
rates. The Company sells its products internationally and in most markets those sales are made in the foreign
country’s local currency. As a result, a weakening in those foreign currencies relative to the U.S. dollar can adversely
affect the Company's revenue and margin, and cause volatility in results of operations. The Company is also subject to
risks associated with changes in prices of commodities. Earnings from the Company’s financial services business are
affected by changes in interest rates. Although the Company uses derivative financial instruments to some extent to
attempt to manage a portion of its exposure to foreign currency exchange rates and commodity prices, the Company
does not attempt to manage its entire expected exposure, and these instruments generally do not extend beyond one
year and may expose the Company to credit risk in the event of counterparty default to the derivative financial
instruments. There can be no assurance that in the future the Company will successfully manage these risks.
The Financial Services operations are exposed to credit risk on its retail and wholesale receivables. Credit risk is
the risk of loss arising from a failure by a customer, including the Company's independent dealers, to meet the terms of
any contract with the Company’s financial services operations. Credit losses are influenced by general business and
economic conditions, including unemployment rates, bankruptcy filings and other factors that negatively affect
household incomes, as well as contract terms and customer credit profiles. Credit losses are also influenced by the
markets for new and used motorcycles, and the Company and its independent dealers can and do take actions that
impact those markets. For example, the introduction of new models by the Company that represent significant
upgrades on previous models may result in increased supply or decreased demand in the market for used Harley-
Davidson branded motorcycles, including those motorcycles that serve as collateral or security for credit that HDFS
has extended. This in turn could adversely impact the prices at which those motorcycles may be sold, which may lead
to increased credit losses for HDFS. Negative changes in general business, economic or market factors may have an
additional adverse impact on the Company’s financial services credit losses and future earnings. The Company
believes HDFS' retail credit losses may continue to increase over time due to changing consumer credit behavior and
HDFS' efforts to increase prudently structured loan approvals to sub-prime borrowers, as well as actions that the
Company has taken and could take that impact motorcycle values. Increases in the frequency of loss and decreases in
the value of repossessed Harley-Davidson branded motorcycles also adversely impact credit losses. If there are
adverse circumstances that involve a material decline in values of Harley-Davidson branded motorcycles, those
circumstances or any related decline in resale values for Harley-Davidson branded motorcycles could contribute to
increased delinquencies and credit losses.
The Company must prevent and detect issues with its products, components purchased from suppliers, and its
suppliers’ manufacturing processes to reduce the risk of recall campaigns, increased warranty costs or
litigation, increased product liability claims or litigation, delays in new model launches, and inquiries or
investigations by regulatory agencies. The Company must also complete any recall campaigns within cost
expectations. The Company must continually improve and adhere to product development and manufacturing
processes, and ensure that its suppliers and their sub-tier suppliers adhere to product development and manufacturing
processes, to ensure high quality products are sold to retail customers. If product designs or manufacturing processes
are defective, the Company could experience delays in new model launches, product recalls, inquiries or investigations
from regulatory agencies, warranty claims, and product liability claims, which may involve purported class
actions. While the Company uses reasonable methods to estimate the cost of warranty, recall and product liability costs
and appropriately reflects those in its financial statements, there is a risk the actual costs could exceed estimates and
result in damages that are not covered by insurance. Further, selling products with poor quality, the announcement of
recalls, and the filing of product liability claims (whether or not successful), may also adversely affect the Company’s
reputation and brand strength.
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Expanding international sales and operations subjects the Company to risks that may have a material adverse
effect on its business. Expanding international sales and operations is a part of the Company’s long-term business
strategy. To support that strategy, the Company must increase its presence outside the U.S., including additional
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employees and investment in business infrastructure and operations. International operations and sales are subject to
various risks, including political and economic instability, local labor market conditions, the imposition of foreign
tariffs and other trade barriers, the impact of foreign government laws and regulations and U.S. laws and regulations
that apply to international operations, and the effects of income and withholding taxes, governmental expropriation
and differences in business practices. The Company may incur increased costs and experience delays or disruptions in
product deliveries and payments in connection with international operations and sales that could cause loss of
revenues and earnings. Unfavorable changes in the political, regulatory and business climate could have a material
adverse effect on the Company’s net sales, financial condition, profitability or cash flows. Violations of laws that apply
to the Company's foreign operations, such as the U.S. Foreign Corrupt Practices Act, could result in severe criminal or
civil sanctions, could disrupt the Company's business and result in an adverse effect on the Company's reputation,
business and results of operations.
• Weather may impact retail sales of the Company's independent dealers. The Company has observed that
abnormally cold and/or wet conditions in a region could have the effect of reducing demand or changing the timing for
purchases of new Harley-Davidson motorcycles. Reduced demand for new Harley-Davidson motorcycles ultimately
leads to reduced shipments by the Company.
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The Company must comply with governmental laws and regulations that are subject to change and involve
significant costs. The Company’s sales and operations in areas outside the U.S. may be subject to foreign laws,
regulations and the legal systems of foreign courts or tribunals. These laws and policies governing operations of
foreign-based companies may result in increased costs or restrictions on the ability of the Company to sell its products
in certain countries. U.S. laws and policies affecting foreign trade and taxation may also adversely affect the
Company's international sales operations.
The Company’s domestic sales and operations are subject to governmental policies and regulatory actions of agencies
of the United States Government, including the Environmental Protection Agency (EPA), SEC, National Highway
Traffic Safety Administration, Department of Labor and Federal Trade Commission. In addition, the Company’s sales
and operations are also subject to laws and actions of state legislatures and other local regulators, including dealer
statutes and licensing laws. Changes in regulations or the imposition of additional regulations may have a material
adverse effect on the Company’s business and results of operations.
Tax - The Company is subject to income and non-income based taxes in the U.S. and in various foreign jurisdictions.
Significant judgment is required in determining the Company's worldwide income tax liabilities and other tax
liabilities. The Company believes that it complies with applicable tax law. If the governing tax authorities have a
different interpretation of the applicable law or if there is a change in tax law, the Company's financial condition and/
or results of operations may be adversely affected.
Environmental - The Company’s motorcycle products use internal combustion engines. These motorcycle products are
subject to statutory and regulatory requirements governing emissions and noise, including standards imposed by the
EPA, state regulatory agencies, such as California Air Resources Board, and regulatory agencies in certain foreign
countries where the Company’s motorcycle products are sold. The Company is also subject to statutory and regulatory
requirements governing emissions and noise in the conduct of the Company’s manufacturing operations. Any
significant change to the regulatory requirements governing emissions and noise may substantially increase the cost of
manufacturing the Company’s products. If the Company fails to meet existing or new requirements, then the Company
may be unable to sell certain products or may be subject to fines or penalties. Further, in response to concerns about
global climate changes and related changes in consumer preferences, the Company may face greater regulatory or
customer pressure to develop products that generate less emissions. This may require the Company to spend additional
funds on research, product development, and implementation costs and subject the Company to the risk that the
Company’s competitors may respond to these pressures in a manner that gives them a competitive advantage.
Financial Services - The Company’s financial services operations are governed by a wide range of foreign, federal and
state laws that regulate financial and lending institutions, and financial services activities. In the U.S. for example,
these laws include the federal Truth-in-Lending Act, Consumer Leasing Act, Equal Credit Opportunity Act and Fair
Credit Reporting Act. The financial services operations originate the majority of its consumer loans through its
subsidiary, Eaglemark Savings Bank, a Nevada state thrift chartered as an industrial loan company. Federal and state
bodies may in the future impose additional laws, regulation and supervision over the financial services industry.
Violations of or non-compliance with relevant laws and regulations may limit the ability of HDFS to collect all or part
of the principal or interest on applicable loans, may entitle the borrower to rescind the loan or obtain a refund of
amounts previously paid, could subject HDFS to payment of damages, civil fines, or criminal penalties and
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administrative sanctions and could limit the number of loans eligible for HDFS securitizations programs. Such
regulatory requirements and associated supervision also could limit the discretion of HDFS in operating its business,
such as through the suspension or revocation of any charter, license or registration at issue, as well as the imposition of
administrative sanctions, including "cease and desist" orders. The Company cannot assure that the applicable laws or
regulations will not be amended or construed in ways that are adverse to HDFS, that new laws and regulations will not
be adopted in the future, or that laws and regulations will not attempt to limit the interest rates charged by HDFS, any
of which may adversely affect the business of HDFS or its results of operations.
The Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) is a sweeping piece of
legislation impacting financial services and the full effect will not be fully known for years, as regulations that are
intended to implement the Dodd-Frank Act are adopted, and the text of the Dodd-Frank Act is analyzed by
stakeholders and possibly the courts. The Dodd-Frank Act also created the Consumer Financial Protection Bureau
(CFPB). The CFPB has significant enforcement and rule-making authority in the area of consumer financial products
and services. The direction that the CFPB will take, the regulations it will adopt, and its interpretation of existing laws
and regulations are all elements that are not yet fully known. Compliance may be costly and could affect operating
results as the implementation of new forms, processes, procedures and controls and infrastructure may be required.
Compliance may create operational constraints and place limits on pricing. Failure to comply, as well as changes to
laws and regulations, or the imposition of additional laws and regulations, could affect HDFS’ earnings, limit its
access to capital, limit the number of loans eligible for HDFS securitization programs and have a material adverse
effect on HDFS’ business and results of operations. The CFPB also has supervisory authority over certain non-bank
larger participants in the vehicle financing market, which includes a non-bank subsidiary of HDFS, allowing the CFPB
to conduct comprehensive and rigorous on-site examinations that could result in enforcement actions, fines, changes to
processes and procedures, product-related changes or consumer refunds, or other actions.
U.S. Public Company - The Company is also subject to policies and actions of the SEC and New York Stock Exchange
(NYSE). Many major competitors of the Company are not subject to the requirements of the SEC or the NYSE rules.
As a result, the Company may be required to disclose certain information that may put the Company at a competitive
disadvantage to its principal competitors.
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The Company relies on third party suppliers to obtain raw materials and provide component parts for use in
the manufacture of its motorcycles. The Company may experience supply problems relating to raw materials and
components such as unfavorable pricing, poor quality, or untimely delivery. In certain circumstances, the Company
relies on a single supplier to provide the entire requirement of a specific part, and a change in this established supply
relationship may cause disruption in the Company’s production schedule. In addition, the price and availability of raw
materials and component parts from suppliers can be adversely affected by factors outside of the Company’s control
such as the supply of a necessary raw material or natural disasters. Further, Company suppliers may experience
difficulty in funding their day-to-day cash flow needs because of tightening credit caused by financial market
disruption. In addition, adverse economic conditions and related pressure on select suppliers due to difficulties in the
global manufacturing arena could adversely affect their ability to supply the Company. Changes in laws and policies
relating to trade and taxation may also adversely impact the Company's foreign suppliers. These supplier risks may
have a material adverse effect on the Company’s business and results of operations.
The Company must invest in and successfully implement new information systems and technology. The
Company is continually modifying and enhancing its systems and technology to increase productivity and efficiency
and to mitigate failure risks from older/aged technologies currently in its portfolio. The Company has several large,
strategic information system projects in process. As new systems and technologies (and related strategies) are
implemented, the Company could experience unanticipated difficulties resulting in unexpected costs and adverse
impacts to its manufacturing and other business processes. When implemented, the systems and technology may not
provide the benefits anticipated and could add costs and complications to ongoing operations and older technologies
may fail, which may have a material adverse effect on the Company’s business and results of operations.
The Company relies on third parties to perform certain operating and administrative functions for the
Company. Similar to suppliers of raw materials and components, the Company may experience problems with
outsourced services, such as unfavorable pricing, untimely delivery of services, or poor quality. Also, these suppliers
may experience adverse economic conditions due to difficulties in the global economy that could lead to difficulties
supporting the Company's operations. In light of the amount and types of functions that the Company has outsourced,
these service provider risks may have a material adverse effect on the Company's business and results of operations.
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The Company is and may in the future become subject to legal proceedings and commercial or contractual
disputes. The uncertainty associated with substantial unresolved claims and lawsuits may harm the Company’s
business, financial condition, reputation and brand. The defense of the lawsuits may result in the expenditures of
significant financial resources and the diversion of management’s time and attention away from business operations.
In addition, although the Company is unable to determine the amount, if any, that it may be required to pay in
connection with the resolution of the lawsuits by settlement or otherwise, any such payment may have a material
adverse effect on the Company’s business and results of operations. Refer to the Company’s disclosures concerning
legal proceedings in this Form 10-K and in the other periodic reports that the Company files with the Securities and
Exchange Commission (SEC) for additional detail regarding lawsuits and other claims against the Company.
The Company’s success depends upon the continued strength of the Harley-Davidson brand. The Company
believes that the Harley-Davidson brand has significantly contributed to the success of its business and that
maintaining and enhancing the brand is critical to expanding its customer base. Failure to protect the brand from
infringers or to grow the value of the Harley-Davidson brand may have a material adverse effect on the Company’s
business and results of operations.
The Company must maintain stakeholder confidence in its operating ethics and corporate governance
practices. The Company believes it has a history of good corporate governance and operating ethics.The Company
has a Code of Business Conduct that defines how employees interact with various Company stakeholders and
addresses issues such as confidentiality, conflict of interest and fair dealing. Failure to maintain its reputation for good
corporate governance and strong operating ethics may have a material adverse effect on the Company’s business and
results of operations.
The Company’s operations are dependent upon attracting and retaining skilled employees, including skilled
labor, executive officers and other senior leaders. The Company’s future success depends on its continuing
ability to identify, hire, develop, motivate, retain and promote skilled personnel for all areas of its organization,
and to effectively execute reorganization actions within expected costs and realize the expected benefits of those
actions. The Company’s current and future total compensation arrangements, which include benefits and incentive
awards, may not be successful in attracting new employees and retaining and motivating the Company’s existing
employees. In addition, the Company must cultivate and sustain a work environment where employees are engaged
and energized in their jobs to maximize their performance, and the Company must effectively execute reorganization
actions. If the Company does not succeed in attracting new personnel, retaining existing personnel, implementing
effective succession plans and motivating and engaging personnel, including executive officers, the Company may be
unable to develop and distribute products and services and effectively execute its plans and strategies.
The Company may not be able to successfully execute its manufacturing strategy. The Company’s manufacturing
strategy is designed to continuously improve product quality and increase productivity, while reducing costs and
increasing flexibility to respond to ongoing changes in the marketplace. The Company believes flexible
manufacturing, including flexible supply chains and flexible labor agreements, is the key element to enable
improvements in the Company’s ability to respond to customers in a cost effective manner. To execute this strategy,
the Company must be successful in its continuous improvement efforts which are dependent on the involvement of
management, production employees and suppliers. Any inability to achieve these objectives could adversely impact
the profitability of the Company’s products and its ability to deliver the right product at the right time to the customer.
The Company, its suppliers, and its independent dealers must successfully accommodate a seasonal retail
motorcycle sales pattern. The Company records the wholesale sale of a motorcycle when it is shipped to the
Company’s independent dealers. The Company's flexible production capability allows it to more closely correlate
motorcycle production and wholesale shipments with the retail selling season. Any difficulties in executing flexible
production could result in lost production or sales. The Company, its suppliers, and its independent dealers must be
able to successfully manage changes in production rates, inventory levels and other business processes associated with
flexible production. Failure by the Company, its suppliers, or its independent dealers to make such adjustments may
have a material adverse effect on the Company’s business and results of operations.
The Company incurs substantial costs with respect to employee pension and healthcare benefits. The Company’s
cash funding requirements and its estimates of liabilities and expenses for pensions and healthcare benefits for both
active and retired employees are based on several factors that are outside the Company’s control. These factors include
funding requirements of the Pension Protection Act of 2006, the rate used to discount the future estimated liability, the
rate of return on plan assets, current and projected healthcare costs, healthcare reform or legislation, retirement age
and mortality. Changes in these factors can impact the expense, liabilities and cash requirements associated with these
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benefits which could have a material adverse effect on future results of operations, liquidity or shareholders’ equity. In
addition, costs associated with these benefits put the Company under significant cost pressure as compared to its
competitors that may not bear the costs of similar benefit plans. Furthermore, costs associated with complying with the
Patient Protection and Affordable Care Act may produce additional cost pressure on the Company and its health care
plans.
The ability of the Company to expand international sales may be impacted by existing or new laws and
regulations that impose motorcycle licensing restrictions and limit access to roads and highways. Expanding
international sales is a part of the Company’s long-term business strategy. A number of countries have tiered
motorcycle licensing requirements that limit the ability of new and younger riders to obtain licenses to operate the
Company’s motorcycles, and many countries are considering the implementation of such requirements. These
requirements only allow new and/or younger riders to operate smaller motorcycles for certain periods of time. Riders
typically are only permitted to obtain a license to ride larger motorcycles upon reaching certain ages and/or having
been licensed to ride smaller motorcycles for a certain period of time, and only after passing additional tests and
paying additional fees. These requirements pose obstacles to large displacement motorcycle ownership. Other
countries have laws and regulations that prohibit motorcycles from being operated on certain roads and
highways. These types of laws and regulations could adversely impact the Company’s plans to expand international
sales.
The Financial Services operations rely on external sources to finance a significant portion of its operations.
Liquidity is essential to the Company’s Financial Services business. Disruptions in financial markets may cause
lenders and institutional investors to reduce or cease to loan money to borrowers, including financial institutions. The
Company’s Financial Services operations may be negatively affected by difficulty in raising capital in the long-term
and short-term capital markets. These negative consequences may in turn adversely affect the Company’s business and
results of operations in various ways, including through higher costs of capital, reduced funds available through its
financial services operations to provide loans to independent dealers and their retail customers, and dilution to existing
share value through the use of alternative sources of capital.
The Financial Services operations are highly dependent on accessing capital markets to fund their operations at
competitive interest rates, the Company’s access to capital and its cost of capital are highly dependent upon its
credit ratings, and any negative credit rating actions will adversely affect its earnings and results of operations.
The ability of the Company and its Financial Services operations to access unsecured capital markets is influenced by
their short-term and long-term credit ratings. If the Company’s credit ratings are downgraded or its ratings outlook is
negatively changed, the Company’s cost of borrowing could increase, resulting in reduced earnings and interest
margins, or the Company’s access to capital may be disrupted or impaired. The Company borrowed $750,000,000 in
2015 to fund the repurchase of its Common Stock, which increased the Company's leverage. Having increased
leverage increases the risk of a downgrade in the Company's credit ratings.
The Company’s Motorcycles segment is dependent upon unionized labor. Substantially all of the hourly
production employees working in the Motorcycles segment are represented by unions and covered by collective
bargaining agreements. Harley-Davidson Motor Company is currently a party to five collective bargaining agreements
with local affiliates of the International Association of Machinists and Aerospace Workers and the United Steelworkers
of America. Current collective bargaining agreements with hourly employees in Missouri, Wisconsin and
Pennsylvania will expire in 2018, 2019 and 2022, respectively. There is no certainty that the Company will be
successful in negotiating new agreements with these unions that extend beyond the current expiration dates or that
these new agreements will be on terms that will allow the Company to be competitive. Failure to renew these
agreements when they expire or to establish new collective bargaining agreements on terms acceptable to the
Company and the unions could result in the relocation of production facilities, work stoppages or other labor
disruptions which may have a material adverse effect on the Company’s business and results of operations.
The Company’s operations may be affected by greenhouse emissions and climate change and related
regulations. Climate change is receiving increasing attention worldwide. Many scientists, legislators and others
attribute climate change to increased levels of greenhouse gases, including carbon dioxide, which has led to significant
legislative and regulatory efforts to limit greenhouse gas emissions. Congress has previously considered and may in
the future implement restrictions on greenhouse gas emissions. In addition, several states, including states where the
Company has manufacturing plants, have previously considered and may in the future implement greenhouse gas
registration and reduction programs. Energy security and availability and its related costs affect all aspects of the
Company’s manufacturing operations in the United States, including the Company’s supply chain. The Company’s
manufacturing plants use energy, including electricity and natural gas, and certain of the Company’s plants emit
16
amounts of greenhouse gas that may be affected by these legislative and regulatory efforts. Greenhouse gas regulation
could increase the price of the electricity the Company purchases, increase costs for use of natural gas, potentially
restrict access to or the use of natural gas, require the Company to purchase allowances to offset the Company’s own
emissions or result in an overall increase in costs of raw materials, any one of which could increase the Company’s
costs, reduce competitiveness in a global economy or otherwise negatively affect the Company’s business, operations
or financial results. Many of the Company’s suppliers face similar circumstances. Physical risks to the Company’s
business operations as identified by the Intergovernmental Panel on Climate Change and other expert bodies include
scenarios such as sea level rise, extreme weather conditions and resource shortages. Extreme weather may disrupt the
production and supply of component parts or other items such as natural gas, a fuel necessary for the manufacture of
motorcycles and their components. Supply disruptions would raise market rates and jeopardize the continuity of
motorcycle production.
•
Regulations related to conflict minerals and other materials that the Company purchases to use in its products
will cause the Company to incur additional expenses and may have other adverse consequences. The SEC
adopted inquiry, diligence and disclosure requirements related to certain minerals sourced from the Democratic
Republic of Congo and surrounding countries, or "conflict minerals," that are necessary to the functionality of a
product manufactured, or contracted to be manufactured, by an SEC reporting company. Compliance with the
disclosure requirements could affect the sourcing and availability of some of the minerals that the Company uses in the
manufacturing of its products. The Company's supply chain is complex, and if it is not able to determine the source
and chain of custody for all conflict minerals used in its products that are sourced from the Democratic Republic of
Congo and surrounding countries or determine that its products are "conflict free," then the Company may face
reputational challenges with customers, investors or others. Additionally, as there may be only a limited number of
suppliers offering "conflict free" minerals, if the Company chooses to use only conflict minerals that are "conflict
free," the Company cannot be sure that it will be able to obtain necessary materials from such suppliers in sufficient
quantities or at competitive prices. Accordingly, the Company could incur significant costs related to the compliance
process, including potential difficulty or added costs in satisfying the disclosure requirements. Other laws or
regulations impacting our supply chain, such as the UK Modern Slavery Act, may have similar consequences.
The Company disclaims any obligation to update these Risk Factors or any other forward-looking statements. The
Company assumes no obligation (and specifically disclaims any such obligation) to update these Risk Factors or any other
forward-looking statements to reflect actual results, changes in assumptions or other factors affecting such forward-looking
statements.
Item 1B.
Unresolved Staff Comments
None.
Item 2.
Properties
The following is a summary of the principal operating properties of the Company as of December 31, 2016:
Motorcycles & Related Products Segment
Type of Facility
Corporate Office
Museum
Manufacturing(1)
Product Development Center
Manufacturing(2)
Manufacturing(3)
Manufacturing(4)
Manufacturing(5)
Regional Office
Manufacturing(6)
Regional Office
Manufacturing(7)
Location
Milwaukee, WI
Milwaukee, WI
Menomonee Falls, WI
Wauwatosa, WI
Tomahawk, WI
York, PA
Kansas City, MO
Manaus, Brazil
Oxford, England
Bawal, India
Singapore
Approximate
Square Feet
Status
515,000 Owned
130,000 Owned
915,000 Owned
409,000 Owned
226,000 Owned
571,000 Owned
456,000 Owned
108,000 Lease expiring 2019
39,000 Lease expiring 2021
68,000 Lease expiring 2019
24,000 Lease expiring 2020
Adelaide, Australia
485,000 Lease expiring 2017
17
(1) Motorcycle powertrain production.
(2) Plastic parts production and painting.
(3) Motorcycle parts fabrication, painting and Softail® and touring model assembly.
(4) Motorcycle parts fabrication, painting and Dyna®, Sportster®, Softail® and Street platform assembly.
(5) Assembly of select models for the Brazilian market.
(6) Assembly of select models for the Indian market and production of the Street platform for non-North American markets.
(7) Motorcycle wheel production.
Type of Facility
Office
Office
Office
Financial Services Segment
Location
Approximate
Square Feet
Status
Chicago, IL
Plano, TX
26,000 Lease expiring 2022
69,321 Lease expiring 2025
Carson City, NV
100,000 Owned
The Financial Services segment has three office facilities: Chicago, Illinois (corporate headquarters); Plano, Texas
(wholesale and retail operations); and Carson City, Nevada (retail and insurance operations).
Item 3.
Legal Proceedings
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
Environmental Protection Agency Notice:
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA delivered various
additional requests for information to which the Company responded. More recently, in August 2016, the Company entered into
a consent decree with the EPA regarding these issues (the Settlement). In the Settlement the Company agreed to, among other
things, pay a fine, fund a three-year emissions mitigation project, and not sell tuning products unless they are approved by the
EPA or California Air Resources Board. The Company anticipates the EPA will move the court to finalize the Settlement in the
coming months. The Company has a reserve associated with this matter which is included in accrued liabilities in the
Consolidated Balance Sheet, and as a result, if it is finalized, the Settlement would not have a material adverse effect on the
Company's financial condition or results of operations. The Settlement is not final until it is approved by the court, and if it is
not approved by the court, the Company cannot reasonably estimate the impact of any remedies the EPA might seek beyond the
Company's current reserve for this matter.
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties related to a matter
involving the cleanup of soil and groundwater contamination at its York, Pennsylvania facility. The York facility was formerly
used by the U.S. Navy and AMF prior to the purchase of the York facility by the Company from AMF in 1981. Although the
Company is not certain as to the full extent of the environmental contamination at the York facility, it has been working with
the Pennsylvania Department of Environmental Protection (PADEP) since 1986 in undertaking environmental investigation and
remediation activities, including a site-wide remedial investigation/feasibility study (RI/FS).
In January 1995, the Company entered into a settlement agreement (the Agreement) with the Navy, and the parties
amended the Agreement in 2013 to address ordnance and explosive waste. The Agreement calls for the Navy and the Company
to contribute amounts into a trust equal to 53% and 47%, respectively, of costs associated with environmental investigation and
remediation activities at the York facility (Response Costs). The trust administers the payment of the Response Costs incurred
at the York facility as covered by the Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Consolidated Balance Sheets. While much of the work on the RI/FS is complete, it is still under
18
agency review and given the uncertainty that exists concerning the nature and scope of additional environmental investigation
and remediation that may ultimately be required under the RI/FS that is finally approved or otherwise at the York facility, the
Company is unable to make a reasonable estimate of those additional costs, if any, that may result.
The estimate of the Company's future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.
National Highway Traffic Safety Administration Matters:
In July 2016, the National Highway Traffic Safety Administration (NHTSA) began an investigation into certain of the
Company's model-year 2008-2011 motorcycles equipped with anti-lock braking systems (ABS). NHTSA’s investigation is in
response to rider complaints related to brake failures. NHTSA noted that Harley-Davidson has a two-year brake fluid
replacement interval that owners either are unaware of or ignore. The Company does not believe that a loss related to this
matter is probable and no reserve has been established. However, it is possible that the outcome of NHTSA’s investigation
could result in future costs to the Company. Given the uncertainty that still exists concerning the resolution of this matter, the
Company cannot reasonably estimate these possible future costs, if any.
Item 4.
Mine Safety Disclosures
Not Applicable
PART II
Item 5.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchase of Equity
Securities
Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange, Inc. The high and low market prices for
the common stock, reported as New York Stock Exchange, Inc. Composite Transactions, were as follows:
2016
Low
High
2015
Low
High
First quarter
Second quarter
Third quarter
Fourth quarter
$
$
$
$
36.36
42.99
41.63
48.55
$
$
$
$
49.99 First quarter
52.00 Second quarter
57.33 Third quarter
62.35 Fourth quarter
$
$
$
$
58.24
53.04
50.64
45.00
$
$
$
$
The Company paid the following dividends per share:
First quarter
Second quarter
Third quarter
Fourth quarter
Total
2016
2015
2014
0.350
$
0.310
$
0.350
0.350
0.350
0.310
0.310
0.310
1.400
$
1.240
$
$
$
66.58
62.96
60.67
57.10
0.275
0.275
0.275
0.275
1.100
As of January 27, 2017, there were 74,087 shareholders of record of Harley-Davidson, Inc. common stock.
19
The following table contains detail related to the Company's repurchase of its common stock based on the date of trade
during the quarter ended December 31, 2016:
2016 Fiscal Month
September 26 to October 30
October 31 to November 27
November 28 to December 31
Total
(a)
Total Number of
Shares Purchased (a)
Average Price
Paid per Share
922,311
660,785
84,262
1,667,358
$
$
$
$
52
57
60
55
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number of
Shares that May Yet Be
Purchased Under the
Plans or Programs
922,311
660,785
84,262
1,667,358
20,016,171
19,355,386
19,272,516
Includes discretionary share repurchases and shares of common stock that employees surrendered to satisfy
withholding taxes in connection with the vesting of restricted stock awards.
In June 2015, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million shares of its
common stock with no dollar limit or expiration date. The Company repurchased 0.9 million shares on a discretionary basis
during the quarter ended December 31, 2016 under this authorization. As of December 31, 2016, no shares remained under this
authorization.
Additionally, in February 2016, the Company's Board of Directors authorized the Company to repurchase up to 20.0
million shares of its common stock with no dollar limit or expiration date which superseded share repurchase authority
previously granted by the Board of Directors other than the June 2015 authorization. The Company repurchased 0.7 million
shares on a discretionary basis during the quarter ended December 31, 2016 under this authorization. As of December 31, 2016,
19.3 million shares remained under this authorization.
Under the share repurchase authorizations, the Company’s common stock may be purchased through any one or more of a
Rule 10b5-1 trading plan and discretionary purchases on the open market, block trades, accelerated share repurchases or
privately negotiated transactions. The number of shares repurchased, if any, and the timing of repurchases will depend on a
number of factors, including share price, trading volume and general market conditions, as well as on working capital
requirements, general business conditions and other factors. The repurchase authority has no expiration date but may be
suspended, modified or discontinued at any time.
The Harley-Davidson, Inc. 2014 Incentive Stock Plan and predecessor stock plans permit participants to satisfy all or a
portion of the statutory federal, state and local withholding tax obligations arising in connection with plan awards by electing to
(a) have the Company withhold shares otherwise issuable under the award, (b) tender back shares received in connection with
such award or (c) deliver other previously owned shares, in each case having a value equal to the amount to be withheld.
During the fourth quarter of 2016, the Company acquired 1,589 shares of common stock that employees presented to the
Company to satisfy withholding taxes in connection with the vesting of restricted stock awards.
Item 12 of this Annual Report on Form 10-K contains certain information relating to the Company’s equity compensation
plans.
The following information in this Item 5 is not deemed to be “soliciting material” or to be “filed” with the SEC or subject
to Regulation 14A or 14C under the Securities Exchange Act of 1934 or to the liabilities of Section 18 of the Securities
Exchange Act of 1934, and will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933
or the Securities Exchange Act of 1934, except to the extent the Company specifically incorporates it by reference into such a
filing: the SEC requires the Company to include a line graph presentation comparing cumulative five year Common Stock
returns with a broad-based stock index and either a nationally recognized industry index or an index of peer companies selected
by the Company. The Company has chosen to use the Standard & Poor’s 500 Index as the broad-based index and the
Standard & Poor’s MidCap 400 Index as a more specific comparison. The Standard & Poor’s MidCap 400 Index was chosen
because the Company does not believe that any other published industry or line-of-business index adequately represents the
current operations of the Company. The graph assumes a beginning investment of $100 on December 31, 2011 and that all
dividends are reinvested.
20
Comparison of Cumulative Five Year Total Return
$250
$200
$150
$100
$50
$0
2011
2012
2013
2014
2015
2016
Harley-Davidson, Inc.
Standard & Poor's MidCap 400 Index
Standard & Poor's 500 Index
Harley-Davidson, Inc.
Standard & Poor’s MidCap 400 Index
Standard & Poor’s 500 Index
2011
($)
2012
($)
2013
($)
2014
($)
2015
($)
2016
($)
100
100
100
127
118
116
183
155
154
177
168
175
125
162
177
165
195
198
21
Item 6.
Selected Financial Data
(In thousands, except per share amounts)
2016
2015
2014
2013
2012
Statement of income data:
Revenue:
Motorcycles & Related Products
Financial Services
Total revenue
Net income
Weighted-average common shares:
Basic
Diluted
Earnings per common share:
Basic
Diluted
Dividends paid per common share
Balance sheet data:
Total assets(a)
Total debt(a)
Total equity
$
$
$
$
$
$
$
$
$
5,271,376
725,082
5,996,458
692,164
179,676
180,535
3.85
3.83
1.40
9,890,240
6,807,567
1,920,158
$
$
$
$
$
$
$
$
$
5,308,744
686,658
5,995,402
752,207
202,681
203,686
3.71
3.69
1.24
9,972,977
6,872,198
1,839,654
$
$
$
$
$
$
$
$
$
5,567,681
660,827
6,228,508
844,611
216,305
217,706
3.90
3.88
1.10
9,515,870
5,492,402
2,909,286
$
$
$
$
$
$
$
$
$
5,258,290
641,582
5,899,872
733,993
222,475
224,071
3.30
3.28
0.84
9,394,765
5,248,895
3,009,486
$
$
$
$
$
$
$
$
$
4,942,582
637,924
5,580,506
623,925
227,119
229,229
2.75
2.72
0.62
9,156,072
5,087,948
2,557,624
(a) The Company adopted ASU No. 2015-03 and ASU No. 2015-15 on January 1, 2016. Upon adoption, the Company
reclassified debt issuance cost, other than debt issuance costs related to line of credit arrangements (which include its
asset-backed commercial paper and commercial paper programs and its credit facilities), from other assets to debt. Refer
to Note 1 of the Notes to Consolidated Financial Statements.
22
Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
Harley-Davidson, Inc. is the parent company of the groups of companies doing business as Harley-Davidson Motor
Company (HDMC) and Harley-Davidson Financial Services (HDFS). Unless the context otherwise requires, all references to
the "Company" include Harley-Davidson, Inc. and all its subsidiaries. The Company operates in two reportable segments:
Motorcycles & Related Products (Motorcycles) and Financial Services. The Company’s reportable segments are strategic
business units that offer different products and services and are managed separately based on the fundamental differences in
their operations.
The Motorcycles segment consists of HDMC which designs, manufactures and sells at wholesale on-road Harley-
Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and related services. The Company’s
products are sold to retail customers through a network of independent dealers. The Company conducts business on a global
basis, with sales in the United States, Canada, Latin America, Europe/Middle East/Africa (EMEA) and the Asia Pacific region.
The Financial Services segment consists of HDFS which primarily provides wholesale and retail financing and insurance-
related programs to Harley-Davidson dealers and their retail customers. HDFS conducts business principally in the United
States and Canada.
The “% Change” figures included in the “Results of Operations” section were calculated using unrounded dollar amounts
and may differ from calculations using the rounded dollar amounts presented.
Overview
The Company’s net income for 2016 was $692.2 million, or $3.83 per diluted share, compared to $752.2 million, or
$3.69 per diluted share, in 2015. Operating income from the Motorcycles segment was down $102.1 million compared to 2015.
Motorcycles segment operating income was down primarily due to a 1.6% decrease in motorcycle shipments, unfavorable
manufacturing costs and unfavorable foreign currency exchange rates. Operating income from the Financial Services segment
was lower than the prior year, decreasing $4.7 million, or 1.7%, due primarily to a higher provision for credit losses.
Worldwide independent dealer retail sales of new Harley-Davidson motorcycles decreased 1.6% in 2016 compared to
2015. International retail sales of new Harley-Davidson motorcycles increased 2.3%, offset by a 3.9% decrease in the U.S.
Retail sales that were below the Company's expectations in 2016 reflected significant global competitiveness and very soft U.S.
industry demand.
Please refer to the “Results of Operations 2016 Compared to 2015” for additional details concerning the results for 2016.
(1) Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify
for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-
looking statements can generally be identified as such by reference to this footnote or because the context of the
statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” or “estimates” or words
of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are
also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this
report. Certain of such risks and uncertainties are described in close proximity to such statements or elsewhere in this
report, including under the caption “Risk Factors” in Item 1A and under “Cautionary Statements” in Item 7 of this
report. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-
looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking
statements included in the Outlook section are only made as of January 31, 2017 and the remaining forward-looking
statements in this report are only made as of the date of the filing of this report (February 21, 2017), and the Company
disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or
circumstances.
23
Outlook(1)
On January 31, 2017 the Company announced the following expectations for 2017.
The Company expects its 2017 shipments to be flat to down modestly with lower shipments in the U.S., offset by higher
international shipments as it grows its dealer network. The Company believes 2017 global retail sales of Harley-Davidson
motorcycles will continue to face headwinds. The Company believes retail sales of its motorcycles will be negatively impacted
by:
Intense and potentially increasing competitive discounting in the U.S.,
• A soft U.S. industry driven by weak oil-dependent region sales and soft used motorcycle prices,
•
• Continuing new product competition, and
• Global economic and political uncertainty and volatility
However, the Company anticipates retail sales of its motorcycles will be positively impacted by:
Increasing global ridership through focused demand driving investments,
•
• Continued success with outreach customers in the U.S.,
• New product momentum with its model-year 2017 motorcycles and exciting and innovative model-year 2018
motorcycles, and
• Expansion of its international dealer network
The Company expects to ship 66,000 to 71,000 Harley-Davidson motorcycles in the first quarter of 2017, down
approximately 15% to 20% compared to the first quarter of 2016 driven by the Company's commitment to aggressively manage
supply in line with demand, including its focus on supporting U.S. dealer efforts to sell through their remaining model-year
2016 motorcycles. The Company expects retail inventory in the U.S. at the end of the first quarter of 2017 to be considerably
lower than the first quarter of 2016. The Company also expects retail inventory at the end of the first quarter to be comprised of
an improved balance of 2016 and 2017 model-year motorcycles compared to December 31, 2016 to start the Spring selling
season.
The Company expects gross margin as a percent of revenue for the full-year to be approximately in line with 2016. The
Company expects that full-year 2017 gross margin percent will benefit from pricing of its model-year 2017 motorcycles and
innovative new products that the Company will launch throughout 2017. The Company expects its pricing actions to be largely
offset by unfavorable currency exchange rates, higher raw material costs and increased manufacturing expense. Year-over-year
manufacturing expense will benefit from the absence of the 2016 costs associated with its ERP implementation at its Kansas
City facility and the retooling and start-up costs associated with the launch of the Milwaukee-EightTM engine at its Pilgrim
Road facility. However, the Company expects this favorability to be offset by higher depreciation expense from its recent
capital investments and significant start-up costs associated with its model-year 2018 motorcycles. To dimensionalize the
foreign currency exchange risk, if foreign currency exchange rates experienced in January 2017 remained constant throughout
2017, which is a hypothetical expectation in what is a very volatile foreign currency exchange environment, the Company
estimates the adverse impact to its expected Motorcycles segment revenue from currency exchange in 2017 would be
approximately 1.25%. Under this scenario, the Company would also expect an unfavorable impact to 2017 gross margin of
approximately $20 million to $25 million.
The lower shipments in the first quarter will have a substantial impact on the timing of gross margin in 2017. The
Company expects gross margin as a percent of revenue in the first quarter to be down approximately 2.5 percentage points
compared to the first quarter of 2016. The Company expects the timing of gross margin, as compared to 2016, will be impacted
by (1) a higher fixed cost per unit in the first quarter offset by a lower fixed cost per unit in the second half of 2017 and (2) mix
unfavorability in the first quarter due to shipping a lower percentage of touring motorcycles offset by mix favorability in the
second quarter of 2017.
The Company expects its full-year selling, administrative and engineering expenses to be approximately in line with its
2016 expenses. The Company also expects its selling, administrative and engineering expense as a percent of revenue to be
approximately in line with 2016. The Company believes the 2017 benefits from savings associated with its reorganization in
the fourth quarter of 2016 and the absence of related employee separation expenses will be offset by spending to drive demand.
The Company expects the 2017 operating margin percent for the Motorcycles segment to be approximately in line with
the 2016 operating margin percent.
The Company expects operating income for the Financial Services segment to be down in 2017 as compared to 2016
primarily due to the $9.3 million gain on its off-balance sheet asset-backed securitization in 2016 that it does not expect to recur
24
in 2017. The Company expects higher interest costs and higher credit losses in 2017 to be partially offset by the benefits of a
slight lending rate increase that the Company implemented in January 2017.
The Company estimates that its capital expenditure for 2017 will be between $200 million and $220 million. The
Company anticipates it will have the ability to fund all capital expenditures in 2017 with cash flows generated by operations.
The Company also announced on January 31, 2017 that it expects the full-year 2017 effective income tax rate to be
approximately 34.5%. This guidance excludes the effect of any potential future adjustments such as new tax legislation or audit
settlements which are recorded as discrete items in the period in which they are settled.
Long-Term Strategy(1)
The Company believes it made great progress with its demand driving efforts in 2016; however, these efforts only
partially offset the impact of the down U.S. market. The U.S. is uniquely important to the Company's business and its long-term
plans reflect what it believes will continue to be a challenging U.S. market. As the Company looks forward to 2017 and
beyond, it will continue its demand driving focus, but will also focus on doing more, in particular in the U.S., to drive industry
growth and assure the vitality of the sport of motorcycling long-term. Its long-term strategy will focus on growing ridership in
the U.S. and growing its reach and impact internationally, while growing market share and profitability globally. The
Company's ten-year objectives are as follows:
• Build two million new Harley-Davidson riders in the U.S.
• Launch 100 new, high-impact Harley-Davidson motorcycles
• Grow the Harley-Davidson international business to 50 percent of its total annual volume
• Deliver superior return on invested capital for HDMC
• Grow the business without growing its environmental impact
The Company will continue to invest in its business and return value to its shareholders. Through disciplined investments,
it is committed to driving return on invested capital at HDMC that falls within the top quartile of the S&P 500 and continued
strong return on equity for HDFS. The Company expects to return all excess cash to its shareholders in the form of increasing
dividends and continuing share repurchases. The Company will continue to look for opportunities to maximize shareholder
value by returning excess cash to its shareholders without damaging the long-term value of the Company or its brand.
Results of Operations 2016 Compared to 2015
Consolidated Results
(in thousands, except earnings per share)
2016
2015
Operating income from Motorcycles & Related Products
$
773,406
$
875,490
$
Operating income from Financial Services
Operating income
Investment income
Interest expense
Income before income taxes
Provision for income taxes
Net income
Diluted earnings per share
275,530
280,205
1,048,936
1,155,695
4,645
29,670
6,585
12,117
1,023,911
1,150,163
331,747
692,164
3.83
$
$
397,956
752,207
3.69
$
$
$
$
(Decrease)
Increase
%
Change
(102,084)
(4,675)
(106,759)
(1,940)
17,553
(126,252)
(66,209)
(60,043)
0.14
(11.7)%
(1.7)%
(9.2)%
(29.5)%
144.9 %
(11.0)%
(16.6)%
(8.0)%
3.8 %
Consolidated operating income was down 9.2% in 2016 driven by a decrease in operating income from the Motorcycles
segment which was down $102.1 million compared to 2015. Operating income for the Financial Services segment decreased by
$4.7 million during 2016 as compared to 2015. Please refer to the “Motorcycles and Related Products Segment” and “Financial
Services Segment” discussions following for a more detailed discussion of the factors affecting operating income.
Corporate interest expense was higher in 2016 compared to 2015 due to the issuance of corporate debt in 2015. The
Company issued $750.0 million of senior unsecured notes in the third quarter of 2015 and utilized the proceeds to fund the
repurchase of common stock in the third and fourth quarters of 2015.
The effective income tax rate for 2016 was 32.4% compared to 34.6% for 2015. The lower effective income tax rate was
primarily driven by the successful closure of various tax audits in 2016.
25
Diluted earnings per share were $3.83 in 2016, up 3.8% compared to 2015. Diluted earnings per share were adversely
impacted by the 8.0% decrease in net income, but benefited from lower diluted weighted average shares outstanding. Diluted
weighted average shares outstanding decreased from 203.7 million in 2015 to 180.5 million in 2016 driven by the Company's
repurchases of common stock. Please refer to "Liquidity and Capital Resources" for additional information concerning the
Company's share repurchase activity.
Motorcycle Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
United States
Europe(b)
EMEA - Other
Total EMEA
Japan
Asia Pacific - Other
Total Asia Pacific
Latin America
Canada
Total International Retail Sales
Total Worldwide Retail Sales
2016
2015
(Decrease)
Increase
%
Change
161,658
168,240
(6,582)
(3.9)%
39,942
5,896
45,838
10,279
22,610
32,889
9,701
10,203
98,631
260,289
36,894
6,393
43,287
9,700
22,558
32,258
11,173
9,669
96,387
264,627
3,048
(497)
2,551
579
52
631
(1,472)
534
2,244
(4,338)
8.3
(7.8)
5.9
6.0
0.2
2.0
(13.2)
5.5
2.3
(1.6)%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway,
Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Worldwide independent dealer retail sales of Harley-Davidson motorcycles decreased 1.6% during 2016 compared to
2015. Retail sales of Harley-Davidson motorcycles decreased 3.9% in the United States and increased 2.3% internationally in
2016. The Company believes its spending to drive demand mitigated the effects of the intense global competitive environment,
including the expanded price gaps to the competition in the U.S. and the impact of new product introductions. For example, the
positive response to its Milwaukee-EightTM engine drove significantly improved touring motorcycle sales and U.S. Harley-
Davidson market share gains in the fourth quarter of 2016.
The Company believes 2016 U.S. retail sales of its motorcycles were negatively impacted by intense competitive activity
behind discounting and new competitor products. The Company continues to believe the U.S. industry is also adversely
affected by weakness in oil-dependent areas and soft used motorcycle values, compounded by economic uncertainty. The
Company also believes 2016 retail sales in the U.S. were negatively impacted by lower wholesale shipments of Harley-
Davidson motorcycles in the fourth quarter. The Company's shipments of its model-year 2017 motorcycles were limited during
the fourth quarter as U.S. dealers focused on selling model-year 2016 motorcycles. The Company remains committed to
aggressively managing supply in line with demand.
The Company's U.S. market share of 601+cc motorcycles for 2016 was 51.2%, up 1.0 percentage point compared to 2015
(Source: Motorcycle Industry Council). The Company believes its U.S. market share growth was driven by its demand driving
spending focused on growing product awareness and ridership and the favorable response to its model-year 2016 S-model
cruisers and its new model-year 2017 motorcycles featuring the Milwaukee-EightTM engine.
26
In EMEA, retail sales of Harley-Davidson motorcycles for 2016 increased 5.9% compared to the prior year due in part to
a positive reception to its model-year 2016 S-model cruisers and its new model-year 2017 motorcycles featuring the
Milwaukee-EightTM engine.
In the Asia Pacific region, retail sales of Harley-Davidson motorcycles for 2016 increased 2.0% compared to the prior
year. Overall growth in the Asia Pacific region was partially offset by lower sales in India and Indonesia. In India, the Company
believes retail sales of Harley-Davidson motorcycles were negatively impacted by India's currency demonetization in the fourth
quarter of 2016. In Indonesia, retail sales of Harley-Davidson motorcycles were lower as the Company is reestablishing its
dealer network in that market. Three independent dealerships were opened in Indonesia in the fourth quarter of 2016 and the
Company expects to be back at previous levels by the end of 2017.(1)
Retail sales of Harley-Davidson motorcycles in Latin America for 2016 decreased 13.2% compared to the prior year. The
Company believes retail sales in Brazil continued to be negatively impacted by a price increase on its motorcycles initiated in
the first quarter of 2016 and by a slowing economy, consumer uncertainty and aggressive price competition.
Retail sales of Harley-Davidson motorcycles in Canada increased 5.5% in 2016 compared to 2015. The Company
believes the market responded favorably to the change to a direct distribution model implemented in July 2015 and pricing
adjustments that were implemented with the model-year 2016 motorcycles.
International retail sales as a percent of total retail sales in 2016 were 37.9% compared to 36.4% in 2015.
The Company believes it can continue to realize strong international growth opportunities by expanding its dealer
network and increasing its brand relevance by delivering exceptional products that inspire riders. In 2016, the Company added
40 new international dealerships, and it plans to add a total of 150 to 200 from 2016 through 2020.(1)
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
United States(b)
Europe(c)
2016
2015
311,710
391,936
328,818
351,773
(Decrease)
Increase
%
Change
(17,108)
40,163
(5.2)%
11.4 %
(a) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles
and autocycles. Registration data for Harley-Davidson Street® 500 motorcycles is not included in this table.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third-party
data is subject to revision and update.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
Motorcycles and Related Products Segment
Motorcycle Unit Shipments
The following table includes wholesale motorcycle unit shipments for the Motorcycles segment:
2016
2015
Units
Mix %
Units
Mix %
Unit
(Decrease)
Increase
Unit
%
Change
United States
International
Harley-Davidson motorcycle units
Touring motorcycle units
Cruiser motorcycle units
Sportster® / Street motorcycle units
Harley-Davidson motorcycle units
161,839
100,382
262,221
107,410
93,422
61,389
262,221
170,688
95,694
266,382
114,768
89,207
62,407
266,382
64.1%
35.9%
100.0%
43.1%
33.5%
23.4%
100.0%
(8,849)
4,688
(4,161)
(7,358)
4,215
(1,018)
(4,161)
(5.2)%
4.9
(1.6)%
(6.4)%
4.7
(1.6)
(1.6)%
61.7%
38.3%
100.0%
41.0%
35.6%
23.4%
100.0%
27
During 2016, wholesale shipments of Harley-Davidson motorcycles were down 1.6% compared to the prior year in line
with the 1.6% decrease in dealer retail sales of new Harley-Davidson motorcycles. International shipments as a percentage of
the total were up in 2016 as compared to 2015. In addition, shipments of Cruiser motorcycles as a percentage of total shipments
increased in 2016 compared to the prior year driven by the strong acceptance of the model-year 2016 S-model motorcycles.
Touring motorcycle shipments were down in 2016; however, in the fourth quarter of 2016, the shipment mix of Touring
motorcycles increased reflecting the high demand for the new 2017 Touring motorcycles featuring the Milwaukee-EightTM
engine.
Dealer retail inventory of new Harley-Davidson motorcycles in the U.S. at the end of 2016 was approximately flat
compared to the end of 2015. The Company believes the year-end U.S. 2017 dealer retail inventory level will remain in line
with year-end 2016; however, it believes international dealer inventory will be higher at the end of 2017 as the Company
continues to grow its international dealer network.(1)
Segment Results
The following table includes the condensed statement of operations for the Motorcycles segment (in thousands):
2016
2015
(Decrease)
Increase
%
Change
Revenue:
Motorcycles
Parts & Accessories
General Merchandise
Other
Total revenue
Cost of goods sold
Gross profit
Selling & administrative expense
Engineering expense
Operating expense
$
4,122,113
$
4,127,739
$
842,637
284,583
22,043
5,271,376
3,419,710
1,851,666
907,059
171,201
862,645
292,310
26,050
5,308,744
3,356,284
1,952,460
916,669
160,301
1,078,260
1,076,970
Operating income from Motorcycles
$
773,406
$
875,490
$
(5,626)
(20,008)
(7,727)
(4,007)
(37,368)
63,426
(100,794)
(9,610)
10,900
1,290
(102,084)
(0.1)%
(2.3)
(2.6)
(15.4)
(0.7)
1.9
(5.2)
(1.0)
6.8
0.1
(11.7)%
The following table includes the estimated impact of significant factors affecting the comparability of net revenue, cost of
goods sold and gross profit from 2015 to 2016 (in millions):
2015
Volume
Price, net of related costs
Foreign currency exchange rates and hedging
Shipment mix
Raw material prices
Manufacturing and other costs
Total
2016
Net
Revenue
Cost of
Goods
Sold
Gross
Profit
$
$
5,309
(109)
93
(3)
(18)
—
—
(37)
5,272
$
$
3,357
(62)
39
45
(5)
(18)
64
63
$
3,420
$
1,952
(47)
54
(48)
(13)
18
(64)
(100)
1,852
The following factors affected the comparability of net revenue, cost of goods sold and gross profit from 2015 to 2016:
•
•
Volume decreases were driven by lower wholesale motorcycle shipments, as well as decreases in sales of parts and
accessories and general merchandise.
On average, wholesale prices on the Company’s 2016 and 2017 model-year motorcycles are higher than the prior
model-years resulting in the favorable impact on revenue during the period. The impact of revenue favorability
resulting from model-year price increases on gross profit was partially offset by increases in cost related to the
additional content added to the 2016 and 2017 model-year motorcycles.
28
•
•
Gross profit was negatively impacted by foreign currency due to lower hedge gains, given the significant gains
experienced in the prior year, and lower revenues behind a slightly stronger U.S. dollar relative to its foreign currency
exposures.
Shipment mix changes negatively impacted gross profit primarily due to changes in motorcycle family mix, driven by
strong customer demand for the Company's model-year 2016 S-model cruiser motorcycles, and model mix within its
motorcycle families.
Raw material prices were lower in 2016 compared to 2015.
•
• Manufacturing costs for 2016 were negatively impacted by higher costs related to retooling and start-up costs at its
Pilgrim Road manufacturing facility associated with the Milwaukee-EightTM engine, the implementation of the
Company's ERP system at the Company's Kansas City manufacturing facility and a higher fixed cost per unit due to
lower volumes, partially offset by favorable costs related to parts and accessories.
Operating expense which consists of selling, administrative and engineering expenses, was largely flat in 2016 compared
to 2015. In 2016, the Company significantly increased spending on marketing and product development to drive demand.
However, these expense increases were mostly offset by decreases related to other items, including lower employee costs on
fewer employees and lower reorganization costs. Reorganization costs, included in selling and administrative expenses, in the
fourth quarters of 2016 and 2015, were $18.2 million and $23.3 million, respectively.
Segment Results
Financial Services Segment
The following table includes the condensed statement of operations for the Financial Services segment (in thousands):
Interest income
Other income
Securitization and servicing income
Financial services revenue
Interest expense
Provision for credit losses
Operating expenses
Financial Services expense
2016
2015
$
628,432
$
605,770
$
85,788
10,862
725,082
173,756
136,617
139,179
449,552
80,888
—
686,658
161,983
101,345
143,125
406,453
Operating income from Financial Services
$
275,530
$
280,205
$
Increase
(Decrease)
%
Change
22,662
4,900
10,862
38,424
11,773
35,272
(3,946)
43,099
(4,675)
3.7 %
6.1
—
5.6
7.3
34.8
(2.8)
10.6
(1.7)%
Interest income was favorable in 2016 due to higher average receivables in the retail and wholesale portfolios. Other
income was favorable primarily due to increased revenue from credit card licensing, insurance and protection products and
international licensing revenue. Securitization and servicing income was higher primarily due to a $9.3 million gain on the sale
of finance receivables with a principal balance of $301.8 million through an off-balance sheet asset-backed securitization
during the second quarter of 2016. There was no comparable transaction in the prior year.
Interest expense increased due to a higher cost of funds and higher average debt outstanding, partially offset by a lower
loss on the extinguishment of a portion of the Company's 6.80% medium-term notes than in 2015.
The provision for credit losses increased $35.3 million compared to 2015. The retail motorcycle provision increased $39.8
million during 2016 as a result of higher credit losses and increases in the retail reserve rate. Credit losses were higher as a
result of deteriorating performance across the portfolio, lower used motorcycle values at auction, and continued unfavorable
performance in oil-dependent areas.
Annual losses on the Company's retail motorcycle loans were 1.83% during 2016 compared to 1.42% in 2015. The 30-
day delinquency rate for retail motorcycle loans at December 31, 2016 increased to 4.25% from 3.78% at December 31, 2015.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
29
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Other (a)
Balance, end of period
2016
2015
$
$
147,178
$
136,617
(107,161)
(3,291)
173,343
$
127,364
101,345
(81,531)
—
147,178
(a) Related to the sale of finance receivables during the second quarter of 2016 with a principal balance of $301.8 million
through an off-balance sheet asset-backed securitization transaction (see Note 11 of the Notes to Consolidated Financial
Statements for additional information).
At December 31, 2016, the allowance for credit losses on finance receivables was $166.8 million for retail receivables
and $6.6 million for wholesale receivables. At December 31, 2015, the allowance for credit losses on finance receivables was
$139.3 million for retail receivables and $7.9 million for wholesale receivables.
The Company's periodic evaluation of the adequacy of the allowance for credit losses on finance receivables is generally
based on the Company's past loan loss experience, known and inherent risks in the portfolio, current economic conditions and
the estimated value of any underlying collateral. Please refer to Note 5 of the Notes to Consolidated Financial Statements for
further discussion regarding the Company’s allowance for credit losses on finance receivables.
Results of Operations 2015 Compared to 2014
Consolidated Results
(in thousands, except earnings per share)
Operating income from Motorcycles & Related Products
Operating income from Financial Services
Operating income
Investment income
Interest expense
Income before income taxes
Provision for income taxes
Net income
Diluted earnings per share
(Decrease)
Increase
%
Change
2015
2014
$
875,490
280,205
$ 1,003,147
277,836
1,155,695
1,280,983
6,585
12,117
6,499
4,162
1,150,163
1,283,320
397,956
752,207
3.69
$
$
438,709
844,611
3.88
$
$
$
$
$ (127,657)
2,369
(125,288)
86
7,955
(133,157)
(40,753)
(92,404)
(0.19)
(12.7)%
0.9 %
(9.8)%
1.3 %
191.1 %
(10.4)%
(9.3)%
(10.9)%
(4.9)%
Consolidated operating income was down 9.8% in 2015 driven by a decrease in operating income from the Motorcycles
segment which decreased by $127.7 million compared to 2014. Operating income for the Financial Services segment increased
by $2.4 million during 2015 as compared to 2014. Please refer to the “Motorcycles and Related Products Segment” and
“Financial Services Segment” discussions following for a more detailed discussion of the factors affecting operating income.
Corporate interest expense was higher in 2015 compared to 2014 due to the issuance of corporate debt in the third quarter
of 2015.
The effective income tax rate for 2015 was 34.6% compared to 34.2% for 2014.
Diluted earnings per share were $3.69 in 2015, down 4.9% compared to 2014. Diluted earnings per share were adversely
impacted by the 10.9% decrease in net income, but benefited from lower diluted weighted average shares outstanding. Diluted
weighted average shares outstanding decreased from 217.7 million in 2014 to 203.7 million in 2015 driven by the Company's
repurchases of common stock. Please refer to "Liquidity and Capital Resources" for additional information concerning the
Company's share repurchase activity.
30
Motorcycles Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
United States
Europe(b)
EMEA - Other
Total EMEA
Japan
Asia Pacific - Other
Total Asia Pacific
Latin America
Canada
Total International Retail Sales
Total Worldwide Retail Sales
2015
2014
(Decrease)
Increase
%
Change
168,240
171,079
(2,839)
(1.7)%
36,894
6,393
43,287
9,700
22,558
32,258
11,173
9,669
96,387
264,627
38,491
6,832
45,323
10,775
19,299
30,074
11,652
9,871
96,920
267,999
(1,597)
(439)
(2,036)
(1,075)
3,259
2,184
(479)
(202)
(533)
(3,372)
(4.1)
(6.4)
(4.5)
(10.0)
16.9
7.3
(4.1)
(2.0)
(0.5)
(1.3)%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway,
Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Worldwide independent dealer retail sales of Harley-Davidson motorcycles decreased 1.3% during 2015 compared to
2014. Retail sales of Harley-Davidson motorcycles decreased 1.7% in the United States and 0.5% internationally in 2015.
The Company believes 2015 U.S. retail sales of its motorcycles were negatively impacted by intense competitive activity
behind currency-driven discounting and new competitor products as well as a challenging macro-economic environment.
The Company's U.S. market share of 601+cc motorcycles for 2015 was 50.2%, down 3.1 percentage points compared to
2014 (Source: Motorcycle Industry Council). The Company anticipated some level of market share loss following the 13.4
percentage point increase in recent years; however, the Company's market share over the first three quarters was more severely
impacted than expected, which the Company believes was a result of the intense competitive environment and the inclusion of
autocycles in the industry numbers.
International retail sales growth during 2015 in Asia Pacific was more than offset by declines in EMEA, Latin America
and Canada. Retail sales in Asia Pacific were driven by growth in emerging markets and in Australia, partially offset by
declines in Japan. The Company believes the retail sales decrease in EMEA was due to the introduction of several performance-
oriented models by the competition. International retail sales as a percent of total retail sales in 2015 were 36.4% compared to
36.2% in 2014.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
United States(b)
Europe(c)
2015
2014
Increase
328,818
351,773
313,627
319,801
15,191
31,972
%
Change
4.8%
10.0%
31
(a) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles
and autocycles. Autocycles were included in the U.S. and Europe data beginning in 2014 and 2015, respectively.
Registration data for Harley-Davidson Street® 500 motorcycles is not included in this table.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
Motorcycle Unit Shipments
Motorcycles and Related Products Segment
The following table includes wholesale motorcycle unit shipments for the Motorcycles segment:
2015
2014
Units
Mix %
Units
Mix %
United States
International
Harley-Davidson motorcycle units
Touring motorcycle units
Cruiser motorcycle units
Sportster® / Street motorcycle units(a)
Harley-Davidson motorcycle units
170,688
95,694
266,382
114,768
89,207
62,407
266,382
64.1%
35.9%
100.0%
43.1%
33.5%
23.4%
100.0%
173,994
96,732
270,726
122,481
91,426
56,819
270,726
64.3%
35.7%
100.0%
45.2%
33.8%
21.0%
100.0%
Unit
(Decrease)
Increase
Unit
%
Change
(3,306)
(1,038)
(4,344)
(7,713)
(2,219)
5,588
(4,344)
(1.9)%
(1.1)
(1.6)%
(6.3)%
(2.4)
9.8
(1.6)%
(a)
Initial shipments of Street motorcycle units began during the first quarter of 2014.
During 2015, wholesale shipments of Harley-Davidson motorcycles were down 1.6% compared to the prior year.
International shipments as a percentage of the total were up slightly in 2015 as compared to 2014. In addition, shipments of
Sportster® / Street motorcycles as a percentage of total shipments increased in 2015 compared to the prior year driven by the
strong acceptance of the Street motorcycles as the Company continued its global rollout of these models in 2015. Touring
motorcycle shipments were down in 2015 following a 14.2% increase in shipments of Touring motorcycles in 2014 driven by
demand for the new Rushmore models. As the Company expected, dealer retail inventory of new Harley-Davidson motorcycles
in the U.S. at the end of 2015 was approximately 2,600 units higher than at the end of 2014, largely due to the initial dealer fill
of its new 2016 model-year motorcycles.
32
Segment Results
The following table includes the condensed statement of operations for the Motorcycles segment (in thousands):
2015
2014
(Decrease)
Increase
%
Change
Revenue:
Motorcycles
Parts & Accessories
General Merchandise
Other
Total revenue
Cost of goods sold
Gross profit
Selling & administrative expense
Engineering expense
Operating expense
$
4,127,739
$
4,385,863
$
862,645
292,310
26,050
5,308,744
3,356,284
1,952,460
916,669
160,301
875,019
284,826
21,973
5,567,681
3,542,601
2,025,080
887,333
134,600
1,076,970
1,021,933
Operating income from Motorcycles
$
875,490
$
1,003,147
$
(258,124)
(12,374)
7,484
4,077
(258,937)
(186,317)
(72,620)
29,336
25,701
55,037
(127,657)
(5.9)%
(1.4)
2.6
18.6
(4.7)
(5.3)
(3.6)
3.3
19.1
5.4
(12.7)%
The following table includes the estimated impact of the significant factors affecting the comparability of net revenue,
cost of goods sold and gross profit from 2014 to 2015 (in millions):
2014
Volume
Price, net of related costs
Foreign currency exchange rates and hedging
Shipment mix
Raw material prices
Manufacturing and other costs
Total
2015
Net
Revenue
Cost of
Goods
Sold
Gross
Profit
$
$
5,568
(59)
81
(231)
(50)
—
—
(259)
5,309
$
$
3,543
(29)
9
(110)
(20)
(19)
(17)
(186)
3,357
$
$
2,025
(30)
72
(121)
(30)
19
17
(73)
1,952
The following factors affected the comparability of net revenue, cost of goods sold and gross profit from 2014 to 2015:
•
•
•
On average, wholesale prices on the Company’s 2015 and 2016 model-year motorcycles were higher than the prior
model-years resulting in the favorable impact on revenue during the period. The impact of revenue favorability
resulting from model-year price increases on gross profit was partially offset by increases in cost related to the
additional content added to the 2015 and 2016 model-year motorcycles.
Gross profit was negatively impacted by changes in foreign currency exchange rates during 2015 compared to 2014.
Revenue was negatively impacted by a weighted-average devaluation in the Euro, Japanese yen, Brazilian real and
Australian dollar of 17% compared to 2014. The negative impact to revenue was partially offset by a positive impact
to cost of goods sold as a result of natural hedges, benefits of foreign exchange contracts and a decrease in losses from
the remeasurement of foreign-denominated assets on the balance sheet.
Shipment mix changes negatively impacted gross profit primarily due to changes in motorcycle family mix, driven by
higher shipments of Sportster®/Street motorcycles. The negative motorcycle family mix was partially offset by
positive mix changes within parts and accessories and general merchandise.
Raw material prices were lower in 2015 compared to 2014.
•
• Manufacturing costs for 2015 benefited from increased manufacturing efficiencies and the absence of Street
motorcycles start-up costs that were incurred in 2014.
The net increase in operating expense was primarily due to reorganization charges, expenses associated with the
acquisition and operations of its Canadian distribution and higher recall costs.
33
The Company incurred approximately $30 million of reorganization expenses in the fourth quarter of 2015. This included
approximately $23 million of operating expense and $5 million of cost of goods sold in the Motorcycles segment. These costs
consisted of employee severance benefits, retirement benefits and other reorganization costs. The Company also incurred
approximately $2 million of reorganization expenses in the Financial Services segment.
On August 4, 2015, the Company completed its purchase of certain assets and liabilities from Fred Deeley Imports, Ltd
(Deeley Imports) including, among other things, the acquisition of the exclusive right to distribute the Company's motorcycles
and other products in Canada. As a result of the acquisition, the Company directly distributes its products in Canada as it does
in other countries. The Company incurred approximately $20 million of selling and administrative expense related to its
Canada operations in 2015.
Segment Results
Financial Services Segment
The following table includes the condensed statements of operations for the Financial Services segment (in thousands):
Interest income
Other income
Financial services revenue
Interest expense
Provision for credit losses
Operating expenses
Financial Services expense
2015
2014
$
605,770
$
585,187
$
80,888
686,658
161,983
101,345
143,125
406,453
75,640
660,827
164,476
80,946
137,569
382,991
Operating income from Financial Services
$
280,205
$
277,836
$
Increase
(Decrease)
%
Change
20,583
5,248
25,831
(2,493)
20,399
5,556
23,462
2,369
3.5%
6.9
3.9
(1.5)
25.2
4.0
6.1
0.9%
Interest income was favorable due to higher average receivables in the retail and wholesale portfolios, partially offset by a
lower retail yield due to low rate promotions during parts of 2015 and increased competition. Other income was favorable
primarily due to increased credit card licensing and insurance revenue. Other income now includes international income which
had previously been reported in interest income. Prior period amounts, which were not material, have been adjusted for
comparability.
Interest expense benefited from a more favorable cost of funds and a lower loss on the extinguishment of a portion of the
Company's 6.80% medium-term notes than in 2014, partially offset by higher average outstanding debt.
The provision for credit losses increased $20.4 million compared to 2014. The retail motorcycle provision increased $18.2
million during 2015 as a result of higher credit losses and portfolio growth. Credit losses were higher as a result of expected
increased losses in the subprime portfolio, lower recovery values on repossessed motorcycles, and deterioration in performance
in oil-dependent areas of the U.S. in late 2015.
Annual losses on the Company's retail motorcycle loans were 1.42% during 2015 compared to 1.22% in 2014. The 30-
day delinquency rate for retail motorcycle loans at December 31, 2015 increased to 3.78% from 3.61% at December 31, 2014.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Balance, end of period
2015
2014
127,364
$
101,345
(81,531)
147,178
$
110,693
80,946
(64,275)
127,364
$
$
At December 31, 2015, the allowance for credit losses on finance receivables was $139.3 million for retail receivables
and $7.9 million for wholesale receivables. At December 31, 2014, the allowance for credit losses on finance receivables was
$122.0 million for retail receivables and $5.3 million for wholesale receivables.
34
New Accounting Standards Not Yet Adopted
Other Matters
In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU)
No. 2014-09 Revenue from Contracts with Customers (ASU 2014-09). ASU 2014-09 is a comprehensive new revenue
recognition model that requires a company to recognize revenue to depict the transfer of goods or services to customers in an
amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. In
August 2015, the FASB issued ASU No. 2015-14 Revenue from Contracts with Customers: Deferral of Effective Date (ASU
2015-14) to defer the effective date of the new revenue recognition standard by one year to fiscal years beginning after
December 15, 2017 and interim periods therein. The guidance may be adopted using either a full retrospective or a modified
retrospective approach. The Company expects to adopt the new revenue recognition guidance using the modified retrospective
method. The Company's efforts to evaluate the impact and to prepare for its adoption on January 1, 2018 are well underway.
Based on the work completed to date (which includes the review of significant domestic revenue sources), the Company
expects that the recognition of revenue for domestic sales of motorcycles, parts and accessories and general merchandise
products under the new revenue recognition guidance will occur at a point in time, which is consistent with current practice.
The Company is continuing to evaluate its international revenue sources for potential impact, but based on the work completed
to date, expects its conclusions will be consistent with those reached for domestic revenue sources. Interest income, which
makes up the vast majority of revenue in the Financial Services segment, is not within the scope of the new standard.
In July 2015, the FASB issued ASU No. 2015-11 Inventory (Topic 330): Simplifying the Measurement of Inventory
(ASU 2015-11). ASU 2015-11 simplifies the subsequent measurement of inventory by using only the lower of cost or net
realizable value. ASU 2015-11 does not apply to inventory measured using the last-in, first-out method. The Company is
required to adopt ASU 2015-11 for fiscal years, and for interim periods within those fiscal years, beginning after December 15,
2016 on a prospective basis. Early adoption will be permitted. The adoption of ASU 2015-11 will not have a material effect on
the Company’s consolidated financial statements.
In January 2016, the FASB issued ASU No. 2016-01 Financial Instruments-Overall (Subtopic 825-10): Recognition and
Measurement of Financial Assets and Financial Liabilities (ASU 2016-01). ASU 2016-01 enhances the existing financial
instruments reporting model by modifying fair value measurement tools, simplifying impairment assessments for certain equity
instruments, and modifying overall presentation and disclosure requirements. The Company is required to adopt ASU 2016-01
for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2017 on a prospective basis.
The Company is currently evaluating the impact of adoption of ASU 2016-01.
In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (ASU 2016-02). ASU 2016-02 amends the
existing lease accounting model by requiring a lessee to recognize the rights and obligations resulting from certain leases as
assets and liabilities on the balance sheet. ASU 2016-02 also requires a company to disclose key information about their leasing
arrangements. The Company is required to adopt ASU 2016-02 for fiscal years, and for interim periods within those fiscal
years, beginning after December 15, 2018 using a modified retrospective approach. Early adoption is permitted. The Company
is currently evaluating the impact of adoption of ASU 2016-02.
In March 2016, the FASB issued ASU No. 2016-09 Compensation – Stock Compensation (Topic 718): Improvements to
Employee Share-Based Payment Accounting (ASU 2016-09). ASU 2016-09 amends the guidance on several aspects of
accounting for share-based payment transactions, including income tax consequences, classification of awards as either equity
or liabilities, accounting for forfeitures, and classification on the statement of cash flows. The Company is required to adopt
ASU 2016-09 for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2016 on both a
retrospective and prospective basis dependent upon the nature of the subtopic. Early adoption is permitted, including adoption
in an interim period. The Company does not expect the adoption of ASU 2016-09 to have a material impact on its financial
statements.
In July 2016, the FASB issued ASU No. 2016-13 Financial Instruments-Credit Losses (Topic 326): Measurement of
Credit Losses on Financial Instruments (ASU 2016-13). ASU 2016-13 changes how to recognize expected credit losses on
financial assets. The standard requires a more timely recognition of credit losses on loans and other financial assets and also
provides additional transparency about credit risk. The current credit loss standard generally requires that a loss actually be
incurred before it is recognized, while the new standard will require recognition of full lifetime expected losses upon initial
recognition of the financial instrument. The Company is required to adopt ASU 2016-13 for fiscal years, and for interim
periods within those fiscal years, beginning after December 15, 2019 on a modified retrospective basis. Early adoption is
permitted for fiscal years beginning after December 15, 2018. An entity should apply the standard by recording a cumulative
effect adjustment to retained earnings upon adoption. Adoption of this standard will impact how the Company recognizes credit
losses on its financial instruments. The Company is currently evaluating the impact of adoption of ASU 2016-13 but anticipates
35
the adoption of ASU 2016-13 will result in an increase in the annual provision for credit losses and the related allowance for
credit losses.
In August 2016, the FASB issued ASU No. 2016-15 Statement of Cash Flows (Topic 230): Classification of Certain Cash
Receipts and Cash Payments (ASU 2016-15). ASU 2016-15 addresses eight specific cash flow issues with the objective of
reducing diversity in practice regarding how certain cash receipts and cash payments are presented in the statement of cash
flows. The standard provides guidance on the classification of the following items: (1) debt prepayment or debt extinguishment
costs, (2) settlement of zero-coupon debt instruments, (3) contingent consideration payments made after a business
combination, (4) proceeds from the settlement of insurance claims, (5) proceeds from the settlement of corporate-owned life
insurance policies, (6) distributions received from equity method investments, (7) beneficial interests in securitization
transactions, and (8) separately identifiable cash flows. The Company is required to adopt ASU 2016-15 for fiscal years, and
for interim periods within those fiscal years, beginning after December 15, 2017 on a retrospective basis. Early adoption is
permitted, including adoption in an interim period. The Company is currently evaluating the impact of adoption of ASU
2016-15.
In October 2016, the FASB issued ASU No. 2016-16 Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other
Than Inventory (ASU 2016-16). ASU 2016-16 states that an entity should recognize the income tax consequences of an intra-
entity transfer of an asset other than inventory when the transfer occurs. Two common assets included in the scope of the ASU
are intellectual property and property, plant and equipment. The Company is required to adopt ASU 2016-16 for fiscal years,
and for interim periods within those fiscal years, beginning after December 15, 2017 using a modified retrospective approach
with a cumulative-effect adjustment to retained earnings. Early adoption is permitted as of the beginning of an annual reporting
period. The Company does not expect the adoption of ASU 2016-16 to have a material impact on its financial statements.
In November 2016, the FASB issued ASU No. 2016-18 Statement of Cash Flows (Topic 230): Restricted Cash (ASU
2016-18). ASU 2016-18 requires that a statement of cash flows explain the change during the period in the total of cash, cash
equivalents, and amounts generally described as restricted cash or restricted cash equivalents. As such, restricted cash and
restricted cash equivalents should be included with cash and cash equivalents when reconciling the beginning-of-period and
ending-of-period total amounts shown on the statement of cash flows. The Company is required to adopt ASU 2016-18 for
fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2017 on a retrospective basis. Early
adoption is permitted, including adoption in an interim period. The Company reported a $43.5 million financing cash inflow
related to a change in restricted cash for the period ended December 31, 2016. Subsequent to the adoption of ASU 2016-18, the
change in restricted cash would be excluded from the change in cash flows from financing activities and included in the change
in total cash, restricted cash and cash equivalents as reported in the statement of cash flows.
Critical Accounting Estimates
The Company’s financial statements are based on the selection and application of significant accounting policies, which
require management to make significant estimates and assumptions. Management believes that the following are some of the
more critical judgment areas in the application of accounting policies that currently affect the Company’s financial condition
and results of operations. Management has discussed the development and selection of these critical accounting estimates with
the Audit Committee of the Board of Directors.
Allowance for Credit Losses on Finance Receivables – The allowance for uncollectible accounts is maintained at a level
management believes is adequate to cover the losses of principal in the existing finance receivables portfolio.
The retail portfolio consists of a large number of small balance, homogeneous finance receivables. The Company
performs a periodic and systematic collective evaluation of the adequacy of the retail allowance. The Company utilizes loss
forecast models which consider a variety of factors including, but not limited to, historical loss trends, origination or vintage
analysis, known and inherent risks in the portfolio, the value of the underlying collateral, recovery rates and current economic
conditions including items such as unemployment rates.
The wholesale portfolio is primarily composed of large balance, non-homogeneous finance receivables. The Company's
wholesale allowance evaluation is first based on a loan-by-loan review. A specific allowance is established for wholesale
finance receivables determined to be individually impaired when management concludes that the borrower will not be able to
make full payment of contractual amounts due based on the original terms of the loan agreement. The impairment is determined
based on the cash that the Company expects to receive discounted at the loan’s original interest rate or the fair value of the
collateral, if the loan is collateral-dependent. Finance receivables in the wholesale portfolio that are not individually evaluated
for impairment are segregated, based on similar risk characteristics, according to the Company’s internal risk rating system and
collectively evaluated for impairment. The related allowance is based on factors such as the Company’s past loan loss
36
experience, the specific borrower’s financial performance as well as ability to repay, current economic conditions as well as the
value of the underlying collateral.
Product Warranty – Estimated warranty costs are reserved for motorcycles, motorcycle parts and motorcycle accessories
at the time of sale. The warranty reserve is based upon historical Company claim data used in combination with other known
factors that may affect future warranty claims. The Company updates its warranty estimates quarterly to ensure that the
warranty reserves are based on the most current information available.
The Company believes that past claim experience is indicative of future claims; however, the factors affecting actual
claims can be volatile. As a result, actual claims experience may differ from estimated, which could lead to material changes in
the Company’s warranty provision and related reserves. The Company’s warranty liability is discussed further in Note 1 of the
Notes to Consolidated Financial Statements.
Pensions and Other Postretirement Healthcare Benefits – The Company has a defined benefit pension plan and several
postretirement healthcare benefit plans, which cover employees of the Motorcycles segment. The Company also has unfunded
supplemental employee retirement plan agreements (SERPA) with certain employees, which were instituted to replace benefits
lost under the Tax Revenue Reconciliation Act of 1993.
U.S. GAAP requires that companies recognize in their statement of financial position a liability for defined benefit
pension and postretirement plans that are underfunded or an asset for defined benefit pension and postretirement benefit plans
that are overfunded.
Pension, SERPA and postretirement healthcare obligations and costs are calculated through actuarial valuations. The
valuation of benefit obligations and net periodic benefit costs relies on key assumptions including discount rates, mortality,
long-term expected return on plan assets, future compensation and healthcare cost trend rates.
The Company determines its discount rate assumptions by referencing high-quality long-term bond rates that are matched
to the duration of its own benefit obligations. Based on this analysis, the Company decreased the weighted-average discount
rate for pension and SERPA obligations from 4.53% as of December 31, 2015 to 4.30% as of December 31, 2016. The
Company decreased the weighted-average discount rate for postretirement healthcare obligations from 4.29% to 4.03%. The
Company determines its healthcare trend assumption for the postretirement healthcare obligation by considering factors such as
estimated healthcare inflation, the utilization of healthcare benefits and changes in the health of plan participants. Based on the
Company’s assessment of this data as of December 31, 2016, the Company set its healthcare cost trend rate at 7.25% as of
December 31, 2016. The Company expects the healthcare cost trend rate to reach its ultimate rate of 5.00% by 2021.(1) These
assumption changes were reflected immediately in the benefit obligation and will be amortized into net periodic benefit costs
over future periods.
Plan assets are measured at fair value and are subject to market volatility. In estimating the expected return on plan assets,
the Company considers the historical returns on plan assets, adjusted to reflect the current view of the long-term investment
market.
Changes in the funded status of defined benefit pension and postretirement benefit plans resulting from the difference
between assumptions and actual results are initially recognized in other comprehensive income and amortized to expense over
future periods. The following information is provided to illustrate the sensitivity of pension and postretirement healthcare
obligations and costs to changes in these major assumptions (in thousands):
2016 Net periodic benefit costs
Pension and SERPA
Postretirement healthcare
2016 Benefit obligations
Pension and SERPA
Postretirement healthcare
Amounts based
on current
assumptions
Impact of a 1%
decrease in the
discount rate
Impact of a 1%
decrease in the
expected
return on assets
Impact of a 1%
increase in the
healthcare
cost trend rate
$
$
$
$
27,316
10,957
1,986,435
346,431
$
$
$
$
29,850
881
$
$
19,443
1,609
$
335,111
31,837
n/a
n/a
$
n/a
1,564
n/a
12,670
This information should not be viewed as predictive of future amounts. The analysis of the impact of a 1% change in the
table above does not take into account the cost related to special termination benefits. The calculation of pension, SERPA and
postretirement healthcare obligations and costs is based on many factors in addition to those discussed here. This information
37
should be considered in combination with the information provided in Note 13 of the Notes to Consolidated Financial
Statements.
Stock Compensation Costs – The total cost of the Company’s share-based equity awards is equal to the grant date fair
value per award multiplied by the number of awards granted, adjusted for awards that do not ultimately vest. The total cost of
the Company’s liability-based equity awards is equal to the report date fair value per award multiplied by the number of awards
granted, adjusted for awards that do not ultimately vest. These costs are recognized as expense on a straight-line basis over the
service or performance periods of the awards. Forfeitures resulting from the failure to satisfy service requirements are initially
estimated based on historical Company information and subsequently updated over the life of the awards to ultimately reflect
actual forfeitures. For performance-based awards, the number of awards expected to vest is also based on the estimated
achievement of performance goals which is updated periodically over the life of the awards and ultimately reflects the actual
level of achievement. As a result, changes in the level of forfeiture activity and the level of achievement of performance goals
can influence the amount of stock compensation cost recognized from period to period.
The Company did not grant option awards in 2016. In prior years, the Company estimated the fair value of option awards
as of the grant date using a lattice-based option valuation model which utilizes ranges of assumptions over the expected term of
the options, including stock price volatility, dividend yield and risk-free interest rate.
The valuation model used historical data to estimate option exercise behavior and employee terminations. The expected
term of options granted was derived from the output of the option valuation model and represents the average period of time
that options granted are expected to be outstanding.
The Company used implied volatility to determine the expected volatility of its stock. The implied volatility is derived
from options that are actively traded and the market prices of both the traded options and underlying shares are measured at a
similar point in time to each other and on a date reasonably close to the grant date of the employee stock options. In addition,
the traded options have exercise prices that are both (a) near-the-money and (b) close to the exercise price of the employee
stock options. Finally, the remaining maturities of the traded options on which the estimate is based are at least one year.
Dividend yield was based on the Company’s expected dividend payments and the risk-free rate was based on the U.S.
Treasury yield curve in effect at the time of grant.
Income Taxes – The Company accounts for income taxes in accordance with ASC Topic 740, “Income Taxes.” Deferred
tax assets and liabilities are recognized for the future tax consequences attributable to differences between financial statement
carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and other loss carry-
forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled.
The Company is subject to income taxes in the U.S. and numerous foreign jurisdictions. Significant judgment is required
in determining the Company’s worldwide provision for income taxes and recording the related deferred tax assets and
liabilities. In the ordinary course of the Company’s business, there are transactions and calculations where the ultimate tax
determination is uncertain. Accruals for unrecognized tax benefits are provided for in accordance with the requirements of ASC
Topic 740. An unrecognized tax benefit represents the difference between the recognition of benefits related to items for
income tax reporting purposes and financial reporting purposes. The unrecognized tax benefit is included within other long-
term liabilities in the Consolidated Balance Sheets. The Company has a reserve for interest and penalties on exposure items, if
applicable, which is recorded as a component of the overall income tax provision. The Company is regularly audited by tax
authorities as a normal course of business. Although the outcome of tax audits is always uncertain, management believes that it
has appropriate support for the positions taken on its tax returns and that its annual tax provision includes amounts sufficient to
pay any assessments. Nonetheless, the amounts ultimately paid, if any, upon resolution of the issues raised by the taxing
authorities may differ materially from the amounts accrued for each year.
Contractual Obligations
A summary of the Company’s expected payments for significant contractual obligations as of December 31, 2016 is as
follows (in thousands):
2017
2018-2019
2020-2021
Thereafter
Total
Principal payments on debt
$
2,145,781
$
2,675,694
$
1,258,814
$
750,000
$
6,830,289
Interest payments on debt
Operating lease payments
175,286
13,900
208,704
24,598
87,675
14,151
396,000
11,965
867,665
64,614
$
2,334,967
$
2,908,996
$
1,360,640
$
1,157,965
$
7,762,568
38
Interest for floating rate instruments assumes December 31, 2016 rates remain constant.
As of December 31, 2016, the Company generally had no significant purchase obligations, other than those created in the
ordinary course of business. Purchase orders issued for inventory and supplies used in product manufacturing generally do not
become firm commitments until 90 days prior to expected delivery and can be modified to a certain extent until 30 days prior to
expected delivery.
The Company has long-term obligations related to its pension, SERPA and postretirement healthcare plans at
December 31, 2016. The Company’s retirement plan obligations and expected future contributions and payments related to
these plans are provided in Note 13 of the Notes to Consolidated Financial Statements.
As described in Note 12 of the Notes to Consolidated Financial Statements, the Company has unrecognized tax benefits
of $55.5 million and accrued interest and penalties of $28.1 million as of December 31, 2016. However, the Company cannot
make a reasonably reliable estimate of the period of cash settlement for either the liability for unrecognized tax benefits or
accrued interest and penalties.
Commitments and Contingencies
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
Environmental Protection Agency Notice:
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA delivered various
additional requests for information to which the Company responded. More recently, in August 2016, the Company entered into
a consent decree with the EPA regarding these issues (the Settlement). In the Settlement the Company agreed to, among other
things, pay a fine, fund a three-year emissions mitigation project, and not sell tuning products unless they are approved by the
EPA or California Air Resources Board. The Company anticipates the EPA will move the court to finalize the Settlement in the
coming months. The Company has a reserve associated with this matter which is included in accrued liabilities in the
Consolidated Balance Sheet, and as a result, if it is finalized, the Settlement would not have a material adverse effect on the
Company's financial condition or results of operations. The Settlement is not final until it is approved by the court, and if it is
not approved by the court, the Company cannot reasonably estimate the impact of any remedies the EPA might seek beyond the
Company's current reserve for this matter.
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties related to a matter
involving the cleanup of soil and groundwater contamination at its York, Pennsylvania facility. The York facility was formerly
used by the U.S. Navy and AMF prior to the purchase of the York facility by the Company from AMF in 1981. Although the
Company is not certain as to the full extent of the environmental contamination at the York facility, it has been working with
the Pennsylvania Department of Environmental Protection (PADEP) since 1986 in undertaking environmental investigation and
remediation activities, including a site-wide remedial investigation/feasibility study (RI/FS).
In January 1995, the Company entered into a settlement agreement (the Agreement) with the Navy, and the parties
amended the Agreement in 2013 to address ordnance and explosive waste. The Agreement calls for the Navy and the Company
to contribute amounts into a trust equal to 53% and 47%, respectively, of costs associated with environmental investigation and
remediation activities at the York facility (Response Costs). The trust administers the payment of the Response Costs incurred
at the York facility as covered by the Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Consolidated Balance Sheets. While much of the work on the RI/FS is complete, it is still under
agency review and given the uncertainty that exists concerning the nature and scope of additional environmental investigation
and remediation that may ultimately be required under the RI/FS that is finally approved or otherwise at the York facility, the
Company is unable to make a reasonable estimate of those additional costs, if any, that may result.
39
The estimate of the Company's future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.(1)
National Highway Traffic Safety Administration Matters:
In July 2016, the National Highway Traffic Safety Administration (NHTSA) began an investigation into certain of the
Company's model-year 2008-2011 motorcycles equipped with anti-lock braking systems (ABS). NHTSA’s investigation is in
response to rider complaints related to brake failures. NHTSA noted that Harley-Davidson has a two-year brake fluid
replacement interval that owners either are unaware of or ignore. The Company does not believe that a loss related to this
matter is probable and no reserve has been established. However, it is possible that the outcome of NHTSA’s investigation
could result in future costs to the Company. Given the uncertainty that still exists concerning the resolution of this matter, the
Company cannot reasonably estimate these possible future costs, if any.
Off-Balance Sheet Arrangements
The Company participates in asset-backed financing both through asset-backed securitization transactions and through
asset-backed commercial paper conduit facilities. In the Company's asset-backed financing programs, the Company transfers
retail motorcycle finance receivables to special purpose entities (SPE), which are considered Variable Interest Entities (VIE)
under U.S. GAAP. Each SPE then converts those assets into cash, through the issuance of debt. The Company retains servicing
rights for all of the retail motorcycle finance receivables transferred to SPEs as part of an asset-backed financing.
The SPEs are separate legal entities that assume the risks and rewards of ownership of the retail motorcycle finance
receivables they hold. The assets of the VIEs are not available to pay other obligations or claims of the Company’s creditors.
The Company’s economic exposure related to the VIEs is generally limited to restricted cash reserve accounts, retained
interests and ordinary representations and warranties and related covenants. The VIEs have a limited life and generally
terminate upon final distribution of amounts owed to investors.
The accounting treatment for asset-backed financings depends on the terms of the related transaction and the Company’s
continuing involvement with the VIE. Most of the Company’s asset-backed financings do not meet the criteria to be treated as a
sale for accounting purposes because, in addition to retaining servicing rights, the Company retains a financial interest in the
VIE in the form of a debt security. These transactions are treated as secured borrowings. As secured borrowings, the retail
motorcycle finance receivables remain on the balance sheet with a corresponding obligation reflected as debt.
During the second quarter of 2016, the Company sold finance receivables with a principal balance of $301.8 million into
a securitization VIE. The transaction met the criteria to be treated as a sale for accounting purposes and resulted in an off-
balance sheet arrangement because the Company did not retain any financial interest in the VIE beyond servicing rights and
ordinary representations and warranties and related covenants. Upon sale, the retail motorcycle finance receivables were
removed from the Company’s balance sheet and a gain of $9.3 million was recognized in Financial Services Revenue. For more
information see Note 11 of the Notes to Consolidated Financial Statements.
Liquidity and Capital Resources as of December 31, 2016
Over the long-term, the Company expects that its business model will continue to generate cash that will allow it to invest
in the business, fund future growth opportunities and return value to shareholders.(1) The Company believes the Motorcycles
operations will continue to be primarily funded through cash flows generated by operations.(1) The Company’s Financial
Services operations will continue to be funded with unsecured debt, unsecured commercial paper, asset-backed commercial
paper conduit facilities, committed unsecured bank facilities, asset-backed securitizations and intercompany borrowings.
40
The Company’s strategy is to maintain a minimum of twelve months of its projected liquidity needs through a
combination of cash and marketable securities and availability under credit facilities. The following table summarizes the
Company’s cash and marketable securities and availability under credit facilities (in thousands):
Cash and cash equivalents
Current marketable securities
Total cash and cash equivalents and marketable securities
Credit facilities
Asset-backed U.S. commercial paper conduit facilities (a)
Asset-backed Canadian commercial paper conduit facility (b)
Total availability under credit facilities
Total
December 31,
2016
759,984
5,519
765,503
409,292
900,000
28,857
1,338,149
2,103,652
$
$
(a) The U.S. commercial paper conduit facilities expire on December 13, 2017. The Company anticipates that it will renew
these facilities prior to expiration.(1)
(b) The Canadian commercial paper conduit facility expires on June 30, 2017 and is limited to Canadian denominated
borrowings. The Company anticipates that it will renew this facility prior to expiration.(1)
The Company recognizes that it must continue to adjust its business to changes in the lending environment. The Company
intends to continue with a diversified funding profile through a combination of short-term and long-term funding vehicles and
to pursue a variety of sources to obtain cost-effective funding.(1) The Financial Services operations could be negatively affected
by higher costs of funding and the increased difficulty of raising, or potential inability to raise, funding in the short-term and
long-term capital markets.(1) These negative consequences could in turn adversely affect the Company’s business and results of
operations in various ways, including through higher costs of capital, reduced funds available through its Financial Services
operations to provide loans to independent dealers and their retail customers, and dilution to existing shareholders through the
use of alternative sources of capital.
Cash Flow Activity
The following table summarizes the cash flow activity of continuing operations for the years ended December 31, 2016,
2015 and 2014 (in thousands):
Net cash provided by operating activities
Net cash used by investing activities
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase (decrease) in cash and cash equivalents
Operating Activities
2016
2015
2014
$
$
1,174,339
(392,731)
(734,390)
(9,443)
37,775
$
$
$
1,100,118
(915,848)
(354,064)
(14,677)
(184,471) $
1,146,677
(744,650)
(536,096)
(25,863)
(159,932)
The increase in operating cash flow in 2016 compared to 2015 was due primarily to lower net cash outflows from
wholesale lending, due to lower originations, and favorable changes in working capital driven by a reduction in inventory.
These favorable impacts were partially offset by the impact of a qualified pension plan contribution and lower net income. At
the end of 2016, inventory was $86.0 million lower than 2015 driven by lower finished goods, parts and accessories and
general merchandise inventories.
During 2016, the Company voluntarily contributed $25.0 million to its qualified pension plans; there were no
contributions in 2015. In January 2017, the Company voluntarily contributed $25.0 million to further fund its qualified pension
plan; the Company expects that no additional contributions will be required in 2017.(1) The Company also expects it will
continue to make on-going payments related to benefits due under the SERPA and postretirement healthcare plans. The
Company’s expected future contributions and benefit payments related to these plans are provided in Note 13 of the Notes to
Consolidated Financial Statements.
41
The decrease in operating cash flow in 2015 compared to 2014 was due primarily to lower net income and increased net
cash outflow for wholesale lending.
Investing Activities
The Company’s investing activities consist primarily of capital expenditures, net changes in retail finance receivables and
short-term investment activity. Capital expenditures were $256.3 million, $260.0 million and $232.3 million during 2016, 2015
and 2014, respectively.
Net cash outflows for finance receivables for 2016, which consisted primarily of retail finance receivables, were $125.5
million lower than 2015 as a result of a decrease in retail motorcycle loan originations during 2016. Net cash outflows for
finance receivables for 2015 were $59.8 million higher than 2014 as a result of an increase in retail motorcycle loan
originations during 2015.
Changes in the Company’s investment in marketable securities resulted in cash inflows of $40.0 million, $11.5 million
and $41.0 million in 2016, 2015 and 2014, respectively.
During 2016, the Company completed a sale of finance receivables through an off-balance sheet asset-backed
securitization. The proceeds from the sale of finance receivables, which positively impacted cash flow, were $312.6 million.
During 2015, the Company recorded a $59.9 million cash outflow for the purchase of certain assets and liabilities from
Fred Deeley Imports, Ltd.
Financing Activities
The Company’s financing activities consist primarily of dividend payments, share repurchases and debt activity.
The Company paid dividends of $1.40 per share totaling $252.3 million during 2016, $1.24 per share totaling $249.3
million during 2015 and $1.10 per share totaling $238.3 million during 2014.
Cash outflows from share repurchases were $465.3 million, $1.54 billion and $615.6 million for 2016, 2015 and 2014,
respectively. Share repurchases during 2016, 2015 and 2014 included 9.9 million, 28.0 million and 9.3 million shares of
common stock, respectively, related to discretionary share repurchases and shares of common stock that employees surrendered
to satisfy withholding taxes in connection with the vesting of restricted stock awards. In February 2016, the Company's Board
of Directors separately authorized the Company to buy back up to an additional 20 million shares of its common stock with no
dollar limit or expiration date of which 19.3 million shares remained available at December 31, 2016.
Financing cash flows related to debt activity resulted in net cash outflows of $78.3 million for 2016 and net cash inflows
of $1.40 billion and $245.7 million for 2015 and 2014, respectively. The Company’s total outstanding debt consisted of the
following as of December 31, 2016, 2015 and 2014 (in thousands):
2016
2015
2014
Unsecured commercial paper
$
1,055,708
$
1,201,380
$
Asset-backed Canadian commercial paper conduit facility
Medium-term notes, net
Senior unsecured notes, net
Term asset-backed securitization debt, net
Total debt
149,338
4,064,940
741,306
796,275
153,839
3,316,949
740,653
1,459,377
$
6,807,567
$
6,872,198
$
731,786
166,912
3,325,285
—
1,268,419
5,492,402
To access the debt capital markets, the Company relies on credit rating agencies to assign short-term and long-term credit
ratings. Generally, lower credit ratings result in higher borrowing costs and reduced access to debt capital markets. A credit
rating agency may change or withdraw the Company’s ratings based on its assessment of the Company’s current and future
ability to meet interest and principal repayment obligations. The Company’s short-term debt ratings affect its ability to issue
unsecured commercial paper. The Company’s short- and long-term debt ratings as of December 31, 2016 were as follows:
Moody’s
Standard & Poor’s
Fitch
Short-Term
Long-Term
P2
A2
F1
42
A3
A-
A
Outlook
Stable
Stable
Stable
Credit Facilities – On April 7, 2016, the Company entered into a $765.0 million five-year credit facility to refinance and
replace a $675.0 million five-year credit facility that was due to mature in April 2017. The new five-year credit facility matures
in April 2021. The Company also has a $675.0 million five-year credit facility which matures in April 2019. The new five-year
credit facility and the existing five-year credit facility (together, the Global Credit Facilities) bear interest at variable interest
rates, which may be adjusted upward or downward depending on certain criteria, such as credit ratings. The Global Credit
Facilities also require the Company to pay a fee based on the average daily unused portion of the aggregate commitments under
the Global Credit Facilities. The Global Credit Facilities are committed facilities primarily used to support the Company's
unsecured commercial paper program. During May 2016, the Company entered into an additional $25.0 million credit facility
which expires May 24, 2017. The $25.0 million credit facility bears interest at variable interest rates, and the Company must
pay a fee based on the unused portion of the $25.0 million commitment.
Unsecured Commercial Paper – Subject to limitations, the Company could issue unsecured commercial paper of up to
$1.44 billion as of December 31, 2016 supported by the Global Credit Facilities, as discussed above. Outstanding unsecured
commercial paper may not exceed the unused portion of the Global Credit Facilities. Maturities may range up to 365 days from
the issuance date. The Company intends to repay unsecured commercial paper as it matures with additional unsecured
commercial paper or through other means, such as borrowing under the Global Credit Facilities, borrowing under its asset-
backed U.S. commercial paper conduit facility or through the use of operating cash flow and cash on hand.(1)
Medium-Term Notes – The Company has the following medium-term notes (collectively, the Notes) issued and
outstanding at December 31, 2016 (in thousands):
Principal Amount
$400,000
$400,000
$877,488
$600,000
$600,000
$600,000
$600,000
Rate
2.70%
1.55%
6.80%
2.25%
2.40%
2.15%
2.85%
Issue Date
January 2012
November 2014
May 2008
January 2016
September 2014
February 2015
January 2016
Maturity Date
March 2017
November 2017
June 2018
January 2019
September 2019
February 2020
January 2021
The Notes provide for semi-annual interest payments and principal due at maturity.
Senior Unsecured Notes – In July 2015, the Company issued $750.0 million of senior unsecured notes in an underwritten
offering. The senior unsecured notes provide for semi-annual interest payments and principal due at maturity. $450.0 million of
the senior unsecured notes mature in July 2025 and have an interest rate of 3.50%, and $300.0 million of the senior unsecured
notes mature in July 2045 and have an interest rate of 4.625%. The Company used the proceeds from the debt to repurchase
shares of its common stock in 2015.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility – The Company has a revolving facility
agreement (Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the agreement,
the Canadian Conduit is contractually committed, at the Company's option, to purchase from the Company eligible Canadian
retail motorcycle finance receivables for proceeds up to C$240 million. The transferred assets are restricted as collateral for the
payment of the debt. The terms for this facility provide for interest on the outstanding principal based on prevailing market
interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee
based on the unused portion of the total aggregate commitment of C$240 million. There is no amortization schedule; however,
the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal.
Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available
collections. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of December 31,
2016, the Canadian Conduit has an expiration date of June 30, 2017. The contractual maturity of the debt is approximately 5
years.
During 2016 and 2015, the Company transferred $71.1 million and $100.0 million, respectively, of Canadian retail
motorcycle finance receivables to the Canadian Conduit for proceeds of $62.4 million and $87.5 million, respectively.
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE – On December 14, 2016, the Company
entered into a new revolving facility agreement with a third party bank-sponsored asset-backed U.S. commercial paper conduit,
which provides for a total commitment of up to $300.0 million. Also on that date, the Company renewed its existing $600.0
million revolving facility agreement, which had expired on December 14, 2016 with the same third party bank-sponsored asset-
backed U.S. commercial paper conduit. Availability under the revolving facilities (together, the U.S. Conduit Facilities) is based
43
on, among other things, the amount of eligible U.S. retail motorcycle finance receivables held by the relevant SPE as collateral.
At December 31, 2016, 2015, and 2014, the Company had no outstanding borrowings under the U.S. Conduit Facilities. In
January 2017, the Company transferred $333.4 million of U.S. retail motorcycle finance receivables to an SPE which, in turn,
issued $300.0 million of debt to the U.S. Conduit Facilities.
Under the U.S. Conduit Facilities, the Company may transfer U.S. retail motorcycle finance receivables to an SPE,
which in turn may issue debt to the third party bank-sponsored asset-backed commercial paper conduit. The assets of the SPE
are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay
other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal
based on prevailing commercial paper rates or LIBOR to the extent the advance is not funded by a conduit lender through the
issuance of commercial paper plus, in each case, a program fee based on outstanding principal. The U.S. Conduit Facilities also
provide for an unused commitment fee based on the unused portion of the total aggregate commitment of $900 million. There is
no amortization schedule; however, the debt will be reduced monthly as available collections on the related finance receivables
are applied to outstanding principal. Upon expiration of the U.S. Conduit Facilities, any outstanding principal will continue to
be reduced monthly through available collections. Unless earlier terminated or extended by mutual agreement of the Company
and the lenders, the U.S. Conduit Facilities have an expiration date of December 13, 2017.
Asset-Backed Securitization VIEs – For all of its asset-backed securitization transactions, the Company transfers U.S.
retail motorcycle finance receivables to separate VIEs, which in turn issue secured notes with various maturities and interest
rates to investors. All of the notes held by the VIEs are secured by future collections of the purchased U.S. retail motorcycle
finance receivables. The U.S. retail motorcycle finance receivables included in the asset-backed securitization transactions are
not available to pay other obligations or claims of the Company's creditors until the associated debt and other obligations are
satisfied. Restricted cash balances held by the VIEs are used only to support the securitizations.
The accounting treatment for asset-backed securitizations depends on the terms of the related transaction and the
Company’s continuing involvement with the VIE. Most of the Company’s asset-backed securitizations do not meet the criteria
to be accounted for as a sale because, in addition to retaining servicing rights, the Company retains a financial interest in the
VIE in the form of a debt security. These transactions are treated as secured borrowings. As secured borrowings, the retail
motorcycle finance receivables remain on the balance sheet with a corresponding obligation reflected as debt. There is no
amortization schedule for the secured notes; however, the debt is reduced monthly as available collections on the related retail
motorcycle finance receivables are applied to outstanding principal. The secured notes’ contractual lives have various maturities
ranging from 2019 to 2022.
There were no on-balance sheet asset-backed securitization transactions during 2016. In 2015, the Company transferred
$1.3 billion of U.S. retail motorcycle finance receivables to two separate SPEs. The SPEs in turn issued $1.2 billion of secured
notes through on-balance sheet term asset-backed securitization transactions.
During 2016, the Company sold U.S. retail motorcycle finance receivables with a principal balance of $301.8 million into
an asset-backed securitization VIE. The transaction met the criteria to be treated as a sale for accounting purposes because the
Company did not retain any financial interest in the VIE beyond servicing rights and ordinary representations and warranties
and related covenants. Upon the sale, the retail motorcycle finance receivables were removed from the Company’s balance
sheet and a gain of $9.3 million was recognized in Financial Services Revenue. For more information see Note 11 of the Notes
to Consolidated Financial Statements.
Intercompany Borrowings – HDFS and the Company have had in effect term loan agreements under which HDFS
borrowed from the Company. There were no intercompany borrowings made between HDFS and the Company during 2016 or
2015. As such, as of December 31, 2016 and December 31, 2015, there were no intercompany loans outstanding. The term
loans provide for monthly interest based on the prevailing commercial paper rates and principal due at maturity or upon
demand by the Company. The term loan balances and related interest are eliminated in the Company's consolidated financial
statements.
Support Agreement - The Company has a support agreement with HDFS whereby, if required, the Company agrees to
provide HDFS with financial support to maintain HDFS’ fixed-charge coverage at 1.25 and minimum net worth of $40.0
million. Support may be provided at the Company’s option as capital contributions or loans. Accordingly, certain debt
covenants may restrict the Company’s ability to withdraw funds from HDFS outside the normal course of business. No amount
has ever been provided to HDFS under the support agreement.
Operating and Financial Covenants – HDFS and the Company are subject to various operating and financial covenants
related to the credit facilities and various operating covenants under the Notes and the U.S. and Canadian asset-backed
commercial paper conduit facilities. The more significant covenants are described below.
44
The operating covenants limit the Company’s and HDFS’ ability to:
•
•
•
assume or incur certain liens;
participate in certain mergers or consolidations; and
purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the consolidated debt to equity ratio of HDFS
cannot exceed 10.00 to 1.00 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the
Company's consolidated debt and equity, in each case excluding the debt of HDFS and its subsidiaries, cannot exceed 0.70 to
1.00 as of the end of any fiscal quarter. No financial covenants are required under the Notes or the U.S. or Canadian asset-
backed commercial paper conduit facilities.
At December 31, 2016, 2015 and 2014, HDFS and the Company remained in compliance with all of the then existing
covenants.
The Company’s ability to meet the targets and expectations noted depends upon, among other factors, the Company’s
ability to:
Cautionary Statements
(i)
(ii)
(iii)
(iv)
(v)
(vi)
(vii)
(viii)
(ix)
(x)
(xi)
(xii)
(xiii)
(xiv)
(xv)
(xvi)
(xvii)
execute its business strategy,
manage through changes in general economic and business conditions, including changing capital, credit and
retail markets, and the changing political environment,
accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and
commodity prices,
prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or Company data and respond
to evolving regulatory requirements regarding data security,
drive demand by executing its marketing strategy of appealing to and growing sales to multi-generational and
multi-cultural customers worldwide in an increasingly competitive marketplace,
develop and introduce products, services and experiences that are successful in the marketplace,
manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan
portfolio,
balance production volumes for its new motorcycles with consumer demand, including in circumstances
where competitors may be supplying new motorcycles to the market in excess of demand at reduced prices,
manage the impact that prices for and supply of used motorcycles may have on its business, including on
retail sales of new motorcycles,
prevent and detect any issues with its motorcycles or any associated manufacturing processes to avoid delays
in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or
litigation and adverse effects on its reputation and brand strength,
continue to develop the capabilities of its distributors and dealers and manage the risks that its independent
dealers may have difficulty obtaining capital and managing through changing economic conditions and
consumer demand,
manage risks that arise through expanding international manufacturing, operations and sales,
adjust to tax reform, healthcare inflation and reform and pension reform,
manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of
motorcycles,
manage supply chain issues, including quality issues and any unexpected interruptions or price increases
caused by raw material shortages or natural disasters,
implement and manage enterprise-wide information technology systems, including systems at its
manufacturing facilities,
manage changes and prepare for requirements in legislative and regulatory environments for its products,
services and operations,
(xviii)
manage its exposure to product liability claims and commercial or contractual disputes,
(xix)
execute its flexible production strategy,
45
(xx)
(xxi)
(xxii)
retain and attract talented employees,
successfully access the capital and/or credit markets on terms (including interest rates) that are acceptable to
the Company and within its expectations, and
continue to manage the relationships and agreements that the Company has with its labor unions to help drive
long-term competitiveness.
In addition, the Company could experience delays or disruptions in its operations as a result of work stoppages, strikes,
natural causes, terrorism or other factors. Other factors are described in “Risk Factors” under Item 1A which includes a
discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.
The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also
depends on the ability of the Company’s independent dealers to sell its motorcycles and related products and services to retail
customers. The Company depends on the capability and financial capacity of its independent dealers to develop and implement
effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the
Company.
In addition, the Company’s independent dealers may experience difficulties in operating their businesses and selling
Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.
In recent years, HDFS has experienced historically low levels of retail credit losses, but there is no assurance that this
will continue. The Company believes that HDFS' retail credit losses may increase over time due to changing consumer credit
behavior and HDFS' efforts to increase prudently structured loan approvals to sub-prime borrowers, as well as actions that the
Company has taken and could take that impact motorcycle values.
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk from changes in foreign exchange rates and interest rates. To reduce such risks,
the Company selectively uses derivative financial instruments. All hedging transactions are authorized and executed pursuant to
regularly reviewed policies and procedures, which prohibit the use of financial instruments for speculative trading purposes.
Sensitivity analysis is used to manage and monitor foreign exchange and interest rate risk.
The Company sells its products internationally and in most markets those sales are made in the foreign country’s local
currency. As a result, the Company’s earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign
currency. The Company’s most significant foreign currency risk relates to the Euro, the Australian dollar, the Japanese yen, the
Brazilian real, the Canadian dollar and the Mexican peso. The Company utilizes foreign currency contracts to mitigate the
effect of certain currencies' fluctuations on earnings. The foreign currency contracts are entered into with banks and allow the
Company to exchange a specified amount of foreign currency for U.S. dollars at a future date, based on a fixed exchange rate.
At December 31, 2016, the notional U.S. dollar value of outstanding Euro, Australian dollar, Japanese yen, Brazilian real,
Canadian dollar and Mexican peso foreign currency contracts was $554.6 million. The Company estimates that a uniform 10%
weakening in the value of the U.S. dollar relative to the currencies underlying these contracts would result in a decrease in the
fair value of the contracts of approximately $52.2 million as of December 31, 2016. Further disclosure relating to the fair value
of derivative financial instruments is included in Note 8 of the Notes to Consolidated Financial Statements.
46
Item 8.
Consolidated Financial Statements and Supplementary Data
Management’s Report on Internal Control Over Financial Reporting
Report of the Audit and Finance Committee
Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated statements of income
Consolidated statements of comprehensive income
Consolidated balance sheets
Consolidated statements of cash flows
Consolidated statements of shareholders’ equity
Notes to consolidated financial statements
Supplementary data
Quarterly financial data (unaudited)
Page
48
49
50
51
52
53
54
56
57
58
109
47
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
The Company’s management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Exchange Act Rules 13a-15(f). Under the supervision and with the participation of
management, including the principal executive officer and principal financial officer, management conducted an evaluation of
the effectiveness of the Company’s internal control over financial reporting based on the criteria established in Internal
Control – Integrated Framework (2013 Framework) issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on management’s evaluation under the framework in Internal Control – Integrated Framework,
management has concluded that the Company’s internal control over financial reporting was effective as of December 31,
2016. Ernst & Young LLP, an independent registered public accounting firm, has audited the Consolidated Financial Statements
included in this Annual Report on Form 10-K and, as part of its audit, has issued an attestation report, included herein, on the
effectiveness of the Company’s internal control over financial reporting.
Matthew S. Levatich
President and Chief Executive Officer
John A. Olin
Senior Vice President and Chief Financial Officer
48
REPORT OF THE AUDIT AND FINANCE COMMITTEE
The Audit and Finance Committee of the Board of Directors reviews the Company’s financial reporting process and the
audit process. All of the Audit and Finance Committee members are independent in accordance with the audit committee
requirements of the New York Stock Exchange, Inc.
The Audit and Finance Committee of the Board of Directors has reviewed and discussed with management its assessment
of the effectiveness of the Company’s internal control system over financial reporting as of December 31, 2016. Management
has concluded that the internal control system was effective. Additionally, the Company’s internal control over financial
reporting as of December 31, 2016 was audited by Ernst & Young LLP, the Company’s independent registered public
accounting firm for the 2016 fiscal year. The Audit and Finance Committee has reviewed and discussed the audited financial
statements of the Company for the 2016 fiscal year with management as well as with representatives of Ernst & Young LLP.
The Audit and Finance Committee has also discussed with Ernst & Young LLP matters required to be discussed under Public
Company Accounting Oversight Board (PCAOB) No. 16, Communications with Audit Committees. The Audit and Finance
Committee has received written disclosures from Ernst & Young LLP regarding their independence as required by PCAOB
Ethics and Independence Rule 3526, Communication with Audit Committees Concerning Independence, and has discussed
with representatives of Ernst & Young LLP the independence of Ernst & Young LLP. Based on the review and discussions
referred to above, the Audit and Finance Committee has recommended to the Board of Directors that the audited financial
statements for the 2016 fiscal year be included in the Company’s Annual Report on Form 10-K for the 2016 fiscal year.
Audit and Finance Committee of the Board of Directors
James A. Norling, Chairman
N. Thomas Linebarger
George L. Miles, Jr.
Maryrose Sylvester (beginning September 7, 2016)
Jochen Zeitz
49
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL
CONTROL OVER FINANCIAL REPORTING
To the Board of Directors and Shareholders of Harley-Davidson, Inc.:
We have audited Harley-Davidson, Inc.’s internal control over financial reporting as of December 31, 2016, based on
criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 framework) (the COSO criteria). Harley-Davidson, Inc.’s management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control
over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding
of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, Harley-Davidson, Inc. maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2016, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), the consolidated balance sheets of Harley-Davidson, Inc. as of December 31, 2016 and 2015, and the related
consolidated statements of income, comprehensive income, shareholders’ equity, and cash flows for each of the three years in
the period ended December 31, 2016 of Harley-Davidson, Inc. and our report dated February 21, 2017 expressed an unqualified
opinion thereon.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 21, 2017
50
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Harley-Davidson, Inc.:
We have audited the accompanying consolidated balance sheets of Harley-Davidson, Inc. as of December 31, 2016 and
2015, and the related consolidated statements of income, comprehensive income, shareholders’ equity and cash flows for each
of the three years in the period ended December 31, 2016. Our audits also included the financial statement schedule listed in the
index at item 15(a). These financial statements and schedule are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements and schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial
position of Harley-Davidson, Inc. at December 31, 2016 and 2015, and the consolidated results of its operations and its cash
flows for each of the three years in the period ended December 31, 2016, in conformity with U.S. generally accepted
accounting principles. Also in our opinion, the related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), Harley-Davidson, Inc.’s internal control over financial reporting as of December 31, 2016, based on criteria established
in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (2013 framework), and our report dated February 21, 2017 expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
February 21, 2017
51
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF INCOME
Years ended December 31, 2016, 2015 and 2014
(In thousands, except per share amounts)
Revenue:
Motorcycles and Related Products
$
5,271,376
$
5,308,744
$
5,567,681
2016
2015
2014
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
Earnings per common share:
Basic
Diluted
Cash dividends per common share
725,082
5,996,458
3,419,710
173,756
136,617
1,217,439
4,947,522
1,048,936
4,645
29,670
1,023,911
331,747
692,164
3.85
3.83
1.40
$
$
$
$
686,658
5,995,402
3,356,284
161,983
101,345
1,220,095
4,839,707
1,155,695
6,585
12,117
1,150,163
397,956
752,207
3.71
3.69
1.24
$
$
$
$
660,827
6,228,508
3,542,601
164,476
80,946
1,159,502
4,947,525
1,280,983
6,499
4,162
1,283,320
438,709
844,611
3.90
3.88
1.10
$
$
$
$
The accompanying notes are an integral part of the consolidated financial statements.
52
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Years ended December 31, 2016, 2015 and 2014
(In thousands)
Net income
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments
Derivative financial instruments
Marketable securities
Pension and postretirement benefit plans
Total other comprehensive income (loss), net of tax
2016
2015
2014
$
692,164
$
752,207
$
844,611
(9,288)
6,638
(100)
52,574
49,824
(55,362)
(13,156)
(394)
(31,350)
(100,262)
651,945
$
(36,808)
20,722
(424)
(165,757)
(182,267)
662,344
Comprehensive income
$
741,988
$
The accompanying notes are an integral part of the consolidated financial statements.
53
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
December 31, 2016 and 2015
(In thousands, except share amounts)
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Deferred income taxes
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt, net
Total current liabilities
Long-term debt, net
Pension liability
Postretirement healthcare liability
Other long-term liabilities
Commitments and contingencies (Note 15)
Shareholders’ equity:
Preferred stock, none issued
Common stock, 180,595,054 and 344,855,704 shares issued, respectively
Additional paid-in-capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock (4,647,345 and 160,121,966 shares, respectively), at cost
Total shareholders’ equity
54
2016
2015
$
759,984
$
722,209
5,519
285,106
45,192
247,405
2,076,261
2,053,582
499,917
52,574
—
174,491
3,853,852
4,759,197
981,593
53,391
167,729
74,478
585,907
88,267
102,769
132,552
3,977,883
4,814,571
942,418
54,182
99,614
84,309
$
9,890,240
$
9,972,977
$
235,318
$
486,652
1,055,708
1,084,884
2,862,562
4,666,975
84,442
173,267
182,836
—
1,806
1,381,862
1,337,673
(565,381)
(235,802)
1,920,158
235,614
471,964
1,201,380
838,349
2,747,307
4,832,469
164,888
193,659
195,000
—
3,449
1,328,561
8,961,985
(615,205)
(7,839,136)
1,839,654
$
9,890,240
$
9,972,977
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS (continued)
December 31, 2016 and 2015
(In thousands, except share amounts)
Balances held by consolidated variable interest entities (Note 11)
Current finance receivables, net
Other assets
Non-current finance receivables, net
Restricted cash - current and non-current
Current portion of long-term debt, net
Long-term debt, net
2016
2015
$
$
$
$
$
$
225,289
2,781
643,047
57,057
241,396
554,879
$
$
$
$
$
$
322,768
4,706
1,250,919
100,151
351,123
1,108,254
The accompanying notes are an integral part of the consolidated financial statements.
55
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31, 2016, 2015 and 2014
(In thousands)
Net cash provided by operating activities (Note 2)
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Proceeds from finance receivables sold
Sales and redemptions of marketable securities
Acquisition of business
Other
Net cash used by investing activities
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Proceeds from issuance of senior unsecured notes
Repayment of senior unsecured notes
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net (decrease) increase in credit facilities and unsecured commercial paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents:
Cash and cash equivalents—beginning of period
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents—end of period
2016
2015
2014
$ 1,174,339
$ 1,100,118
$ 1,146,677
(256,263)
(3,664,495)
3,175,031
(259,974)
(3,751,830)
3,136,885
(232,319)
(3,568,423)
3,013,245
312,571
40,014
—
411
(392,731)
1,193,396
(451,336)
—
—
—
11,507
(59,910)
7,474
(915,848)
595,386
(610,331)
740,385
—
— 1,195,668
(1,008,135)
87,442
(72,727)
469,473
11,410
(249,262)
(1,537,020)
3,468
(665,400)
62,396
(71,500)
(145,812)
43,495
(252,321)
(465,341)
2,251
—
41,010
—
1,837
(744,650)
991,835
(526,431)
—
(303,000)
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(238,300)
(615,602)
11,540
15,782
(734,390)
(9,443)
37,775
20,179
(354,064)
(14,677)
37,785
(536,096)
(25,863)
$ (184,471) $ (159,932)
722,209
37,775
759,984
$
$
906,680
(184,471)
722,209
$ 1,066,612
(159,932)
906,680
$
$
$
$
The accompanying notes are an integral part of the consolidated financial statements.
56
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
Years ended December 31, 2016, 2015 and 2014
(In thousands, except share amounts)
Common Stock
Issued
Shares
Balance
Additional
Paid-in
Capital
Retained
Earnings
Accumulated
Other
Comprehensive
Loss
Treasury
Balance
Total
Balance December 31, 2013
343,157,231
$
3,432
$
1,175,052
$
7,852,729
$
(332,676)
$
(5,689,051)
$
3,009,486
Net income
Total other comprehensive loss, net of tax
(Note 9)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of equity awards
—
—
—
—
—
15,891
1,001,531
—
—
—
—
—
—
—
10
—
—
—
—
—
40,848
—
37,775
11,582
844,611
—
—
(182,267)
(238,300)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
844,611
(182,267)
(238,300)
(615,602)
(615,602)
1,143
41,991
—
—
—
—
37,785
11,582
Balance December 31, 2014
344,174,653
$
3,442
$
1,265,257
$
8,459,040
$
(514,943)
$
(6,303,510)
$
2,909,286
Net income
Total other comprehensive loss, net of tax
(Note 9)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of equity awards
—
—
—
—
—
162,193
518,858
—
—
—
—
—
—
2
5
—
—
—
—
—
39,457
(2)
20,174
3,675
752,207
—
—
(100,262)
(249,262)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
752,207
(100,262)
(249,262)
(1,537,020)
(1,537,020)
1,394
40,851
—
—
—
—
20,179
3,675
Balance December 31, 2015
344,855,704
$
3,449
$
1,328,561
$
8,961,985
$
(615,205)
$
(7,839,136)
$
1,839,654
Net income
Total other comprehensive income, net of tax
(Note 9)
Dividends
Repurchase of common stock
Share-based compensation and 401(k) match
made with Treasury shares
Issuance of nonvested stock
Exercise of stock options
Tax benefit of equity awards
—
—
—
—
—
272,479
466,871
—
—
—
—
—
—
2
5
—
Retirement of treasury stock
(165,000,000)
(1,650)
—
—
—
—
36,956
(2)
15,777
570
—
692,164
—
(252,321)
—
—
—
—
—
(8,064,155)
—
49,824
—
—
—
—
—
—
—
—
—
—
692,164
49,824
(252,321)
(465,341)
(465,341)
2,870
39,826
—
—
—
8,065,805
—
15,782
570
—
Balance December 31, 2016
180,595,054
$
1,806
$
1,381,862
$
1,337,673
$
(565,381)
$
(235,802)
$
1,920,158
The accompanying notes are an integral part of the consolidated financial statements.
57
HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Summary of Significant Accounting Policies
Principles of Consolidation and Basis of Presentation – The consolidated financial statements include the accounts of
Harley-Davidson, Inc. and its wholly-owned subsidiaries (the Company), including the accounts of the groups of companies
doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). In addition,
certain variable interest entities (VIEs) related to secured financing are consolidated as the Company is the primary beneficiary.
All intercompany accounts and transactions are eliminated.
All of the Company’s subsidiaries are wholly owned and are included in the consolidated financial statements.
Substantially all of the Company’s international subsidiaries use their respective local currency as their functional currency.
Assets and liabilities of international subsidiaries have been translated at period-end exchange rates, and revenues and expenses
have been translated using average exchange rates for the period. Monetary assets and liabilities denominated in a currency that
is different from an entity's functional currency are remeasured from the transactional currency to the entity's functional
currency on a monthly basis. The effect of this remeasurement is reported in Motorcycle and Related Products cost of goods
sold. The pre-tax loss for foreign currency remeasurements was $15.1 million, $21.5 million and $28.4 million, for the years
ended 2016, 2015 and 2014, respectively.
The Company operates in two reportable segments: Motorcycles & Related Products (Motorcycles) and Financial
Services.
Use of Estimates – The preparation of financial statements in conformity with U.S. generally accepted accounting
principles (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the
financial statements and accompanying notes. Actual results could differ from those estimates.
Cash and Cash Equivalents – The Company considers all highly liquid investments with a maturity of three months or
less when purchased to be cash equivalents.
Marketable Securities – The Company’s marketable securities consisted of the following at December 31 (in thousands):
Available-for-sale securities: corporate bonds
Trading securities: mutual funds
Total marketable securities
2016
2015
$
$
5,519
38,119
43,638
$
$
45,192
36,256
81,448
The Company’s available-for-sale securities are carried at fair value with any unrealized gains or losses reported in other
comprehensive income. During 2016 and 2015, the Company recognized gross unrealized losses of $0.2 million and $0.6
million, respectively, or losses of $0.1 million and $0.4 million, net of tax, respectively, to adjust amortized cost to fair value.
The marketable securities have contractual maturities that come due over the next 4 months.
The Company's trading securities relate to investments held by the Company to fund certain deferred compensation
obligations. The trading securities are carried at fair value with gains and losses recorded in net income and investments are
included in other long-term assets on the consolidated balance sheets.
Accounts Receivable, Net – The Company’s motorcycles and related products are sold to independent dealers outside the
U.S. and Canada generally on open account and the resulting receivables are included in accounts receivable in the Company’s
consolidated balance sheets. The allowance for doubtful accounts deducted from total accounts receivable was $2.7 million and
$2.9 million as of December 31, 2016 and 2015, respectively. Accounts receivable are written down once management
determines that the specific customer does not have the ability to repay the balance in full. The Company’s sales of motorcycles
and related products in the U.S. and Canada are financed by the purchasing dealers through HDFS and the related receivables
are included in finance receivables in the consolidated balance sheets.
Finance Receivables, Net – Finance receivables include both retail and wholesale finance receivables, net, including
amounts held by VIEs. Finance receivables are recorded in the financial statements at amortized cost net of an allowance for
credit losses. The provision for credit losses on finance receivables is charged to earnings in amounts sufficient to maintain the
allowance for credit losses at a level that is adequate to cover estimated losses of principal inherent in the existing portfolio.
Portions of the allowance for credit losses are specified to cover estimated losses on finance receivables specifically identified
for impairment. The unspecified portion of the allowance covers estimated losses on finance receivables which are collectively
58
reviewed for impairment. Finance receivables are considered impaired when management determines it is probable that the
Company will be unable to collect all amounts due according to the terms of the loan agreement.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The
Company performs a periodic and systematic collective evaluation of the adequacy of the retail allowance for credit losses. The
Company utilizes loss forecast models which consider a variety of factors including, but not limited to, historical loss trends,
origination or vintage analysis, known and inherent risks in the portfolio, the value of the underlying collateral, recovery rates
and current economic conditions including items such as unemployment rates. Retail finance receivables are not evaluated
individually for impairment prior to charge-off and therefore are not reported as impaired loans.
The wholesale portfolio is primarily composed of large balance, non-homogeneous loans. The Company’s wholesale
allowance evaluation is first based on a loan-by-loan review. A specific allowance for credit losses is established for wholesale
finance receivables determined to be individually impaired when management concludes that the borrower will not be able to
make full payment of contractual amounts due based on the original terms of the loan agreement. The impairment is determined
based on the cash that the Company expects to receive discounted at the loan’s original interest rate or the fair value of the
collateral, if the loan is collateral-dependent. Finance receivables in the wholesale portfolio that are not individually evaluated
for impairment are segregated, based on similar risk characteristics, according to the Company’s internal risk rating system and
collectively evaluated for impairment. The related allowance is based on factors such as the Company’s past loan loss
experience, the specific borrower’s financial performance as well as ability to repay, current economic conditions as well as the
value of the underlying collateral.
Impaired finance receivables also include loans that have been modified in troubled debt restructurings as a concession to
borrowers experiencing financial difficulty. Generally, it is the Company’s policy not to change the terms and conditions of
finance receivables. However, to minimize the economic loss, the Company may modify certain impaired finance receivables
in troubled debt restructurings. Total restructured finance receivables are not significant.
Repossessed inventory representing recovered collateral on impaired finance receivables is recorded at the lower of cost
or net realizable value. In the period during which the collateral is repossessed, the related finance receivable is adjusted to the
fair value of the collateral through a charge to the allowance for credit losses and reclassified to repossessed inventory.
Repossessed inventory is included in other current assets and was $19.3 million and $17.7 million at December 31, 2016 and
2015, respectively.
Asset-Backed Financing – The Company participates in asset-backed financing both through asset-backed securitization
transactions and through asset-backed commercial paper conduit facilities. In the Company's asset-backed financing programs,
the Company transfers retail motorcycle finance receivables to special purpose entities (SPE), which are considered VIEs under
U.S. GAAP. Each SPE then converts those assets into cash, through the issuance of debt. The Company retains servicing rights
for all of the retail motorcycle finance receivables transferred to SPEs as part of an asset-backed financing. The accounting
treatment for asset-backed financings depends on the terms of the related transaction and the Company’s continuing
involvement with the VIE.
In transactions where the Company has power over the significant activities of the VIE and has an obligation to absorb
losses or the right to receive benefits from the VIE that are potentially significant to the VIE, the Company is the primary
beneficiary of the VIE and consolidates the VIE within its consolidated financial statements. On a consolidated basis, the asset-
backed financing is treated as a secured borrowing in this type of transaction and is referred to as an on-balance sheet asset-
backed financing.
In transactions where the Company is not the primary beneficiary of the VIE, the Company must determine whether it
can achieve a sale for accounting purposes under ASC Topic 860, "Transfers and Servicing." To achieve a sale for accounting
purposes, the assets being transferred must be legally isolated, not be constrained by restrictions from further transfer, and be
deemed to be beyond the Company’s control. If the Company does not meet all these criteria for sale accounting, then the
transaction is accounted for as a secured borrowing and is referred to as an on-balance sheet asset-backed financing.
If the Company meets all three of the sale criteria above, the transaction is recorded as a sale for accounting purposes and
is referred to as an off-balance sheet asset-backed financing. Upon sale, the retail motorcycle finance receivables are removed
from the Company’s balance sheet and a gain or loss is recognized for the difference between the cash proceeds received, the
assets derecognized, and the liabilities recognized as part of the transaction. The gain or loss on sale is included in Financial
Services revenue in the Consolidated Statement of Income.
The Company is not required, and does not currently intend, to provide any additional financial support to the on or off-
balance sheet VIEs associated with these transactions. Investors and creditors in these transactions only have recourse to the
assets held by the VIEs.
59
Inventories – Inventories are valued at the lower of cost or market. Substantially all inventories located in the United
States are valued using the last-in, first-out (LIFO) method. Other inventories totaling $221.7 million at December 31, 2016
and $266.6 million at December 31, 2015 are valued at the lower of cost or market using the first-in, first-out (FIFO) method.
Property, Plant and Equipment – Property, plant and equipment is recorded at cost. Depreciation is determined on the
straight-line basis over the estimated useful lives of the assets. The following useful lives are used to depreciate the various
classes of property, plant and equipment: buildings – 30 years; building equipment and land improvements – 7 years;
machinery and equipment – 3 to 10 years; furniture and fixtures – 5 years; and software – 3 to 7 years. Accelerated methods of
depreciation are used for income tax purposes.
Goodwill – Goodwill represents the excess of acquisition cost over the fair value of the net assets purchased. Goodwill is
tested for impairment, based on financial data related to the reporting unit to which it has been assigned, at least annually or
whenever events or changes in circumstances indicate that the carrying value may not be recoverable. The impairment test
involves comparing the estimated fair value of the reporting unit associated with the goodwill to its carrying amount, including
goodwill. If the carrying amount of the reporting unit exceeds its fair value, goodwill must be adjusted to its implied fair value.
During 2016 and 2015, the Company performed a quantitative test on its goodwill balances for impairment and no adjustments
were recorded to goodwill as a result of those reviews.
Long-lived Assets – The Company periodically evaluates the carrying value of long-lived assets to be held and used when
events and circumstances warrant such review. If the carrying value of a long-lived asset is considered impaired, a loss is
recognized based on the amount by which the carrying value exceeds the fair value of the long-lived asset for assets to be held
and used. The Company also reviews the useful life of its long-lived assets when events and circumstances indicate that the
actual useful life may be shorter than originally estimated. In the event that the actual useful life is deemed to be shorter than
the original useful life, depreciation is adjusted prospectively so that the remaining book value is depreciated over the revised
useful life.
Asset groups classified as held for sale are measured at the lower of carrying amount or fair value less cost to sell, and a
loss is recognized for any initial adjustment required to reduce the carrying amount to the fair value less cost to sell in the
period the held for sale criteria are met. The fair value less cost to sell must be assessed each reporting period the asset group
remains classified as held for sale. Gains or losses not previously recognized resulting from the sale of an asset group will be
recognized on the date of sale.
Product Warranty and Recall Campaigns – The Company currently provides a standard two-year limited warranty on all
new motorcycles sold worldwide, except for Japan, where the Company provides a standard three-year limited warranty on all
new motorcycles sold. In addition, the Company offers a one-year warranty for Parts & Accessories (P&A). The warranty
coverage for the retail customer generally begins when the product is sold to a retail customer. The Company maintains
reserves for future warranty claims using an estimated cost, which are based primarily on historical Company claim
information. Additionally, the Company has from time to time initiated certain voluntary recall campaigns. The Company
reserves for all estimated costs associated with recalls in the period that management approves and commits to the recall.
Changes in the Company’s warranty and recall liability were as follows (in thousands):
Balance, beginning of period
Warranties issued during the period
Settlements made during the period
Recalls and changes to pre-existing warranty liabilities
Balance, end of period
2016
2015
2014
$
$
74,217
$
69,250
$
60,215
(99,298)
44,348
59,259
(96,529)
42,237
79,482
$
74,217
$
64,120
60,331
(74,262)
19,061
69,250
The liability for recall campaigns was $13.6 million, $10.2 million and $9.8 million at December 31, 2016, 2015 and
2014, respectively.
Derivative Financial Instruments – The Company is exposed to certain risks such as foreign currency exchange rate risk,
interest rate risk and commodity price risk. To reduce its exposure to such risks, the Company selectively uses derivative
financial instruments. All derivative transactions are authorized and executed pursuant to regularly reviewed policies and
procedures, which prohibit the use of financial instruments for speculative trading purposes.
All derivative instruments are recognized on the balance sheet at fair value (see Note 7). In accordance with ASC Topic
815, “Derivatives and Hedging,” the accounting for changes in the fair value of a derivative instrument depends on whether it
has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship. Changes in
60
the fair value of derivatives that are designated as fair value hedges, along with the gain or loss on the hedged item, are
recorded in current period earnings. For derivative instruments that are designated as cash flow hedges, the effective portion of
gains and losses that result from changes in the fair value of derivative instruments is initially recorded in other comprehensive
income (OCI) and subsequently reclassified into earnings when the hedged item affects income. The Company assesses, at both
the inception of each hedge and on an on-going basis, whether the derivatives that are used in its hedging transactions are
highly effective in offsetting changes in cash flows of the hedged items. Any ineffective portion is immediately recognized in
earnings. No component of a hedging derivative instrument’s gain or loss is excluded from the assessment of hedge
effectiveness. Derivative instruments that do not qualify for hedge accounting are recorded at fair value and any changes in fair
value are recorded in current period earnings. Refer to Note 8 for a detailed description of the Company’s derivative
instruments.
Motorcycles and Related Products Revenue Recognition – Sales are recorded when title and ownership is transferred,
which is generally when products are shipped to wholesale customers (independent dealers). The Company may offer sales
incentive programs to both wholesale and retail customers designed to promote the sale of motorcycles and related products.
The total costs of these programs are generally recognized as revenue reductions and are accrued at the later of the date the
related sales are recorded or the date the incentive program is both approved and communicated.
Financial Services Revenue Recognition – Interest income on finance receivables is recorded as earned and is based on
the average outstanding daily balance for wholesale and retail receivables. Accrued and uncollected interest is classified with
finance receivables. Certain loan origination costs related to finance receivables, including payments made to dealers for
certain retail loans, are deferred and recorded within finance receivables, and amortized over the estimated life of the contract.
Retail finance receivables are contractually delinquent if the minimum payment is not received by the specified due date.
Retail finance receivables are generally charged-off when the receivable is 120 days or more delinquent, the related asset is
repossessed or the receivable is otherwise deemed uncollectible. All retail finance receivables accrue interest until either
collected or charged-off. Accordingly, as of December 31, 2016 and 2015, all retail finance receivables are accounted for as
interest-earning receivables.
Wholesale finance receivables are delinquent if the minimum payment is not received by the contractual due date.
Wholesale finance receivables are written down once management determines that the specific borrower does not have the
ability to repay the loan in full. Interest continues to accrue on past due finance receivables until the date the finance receivable
becomes uncollectible and the finance receivable is placed on non-accrual status. The Company will resume accruing interest
on these accounts when payments are current according to the terms of the loans and future payments are reasonably assured.
While on non-accrual status, all cash received is applied to principal or interest as appropriate.
Insurance and protection product commissions as well as commissions on the sale of extended service contracts are
recognized when contractually earned. Deferred revenue related to extended service contracts was $4.5 million and $4.6
million as of December 31, 2016 and 2015, respectively.
Research and Development Expenses – Expenditures for research activities relating to product development and
improvement are charged against income as incurred and included within selling, administrative and engineering expenses in
the consolidated statement of income. Research and development expenses were $172.3 million, $161.2 million and $138.3
million for 2016, 2015 and 2014, respectively.
Advertising Costs – The Company expenses the production cost of advertising the first time the advertising takes place.
Advertising costs relate to the Company’s efforts to promote its products and brands through the use of media. During 2016,
2015 and 2014, the Company incurred $137.4 million, $119.8 million and $107.4 million in advertising costs, respectively.
Shipping and Handling Costs – The Company classifies shipping and handling costs as a component of cost of goods
sold.
Share-Based Award Compensation Costs – The Company recognizes the cost of its share-based awards in its statement of
income. The cost of each share-based equity award is based on the grant date fair value and the cost of each share-based cash-
settled award is based on the settlement date fair value. Share-based award expense is recognized on a straight-line basis over
the service or performance periods of the awards. The expense recognized reflects the number of awards that are ultimately
expected to vest based on the service and, if applicable, performance requirements of each award. Total share-based award
compensation expense recognized by the Company during 2016, 2015 and 2014 was $32.3 million, $29.4 million and $37.9
million, respectively, or $20.4 million, $18.5 million and $23.9 million net of taxes, respectively.
Income Tax Expense – The Company recognizes interest and penalties related to unrecognized tax benefits in the
provision for income taxes.
61
New Accounting Standards
Accounting Standards Recently Adopted
In February 2015, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No.
2015-02 Amendments to the Consolidation Analysis (ASU 2015-02). ASU 2015-02 amends the guidance within Accounting
Standards Codification (ASC) Topic 810, "Consolidation,” to change the analysis that a reporting entity must perform to
determine whether it should consolidate certain legal entities. The Company adopted ASU 2015-02 on January 1, 2016. The
adoption of ASU 2015-02 had no impact on the Company's consolidated financial statements.
In April 2015, the FASB issued ASU No. 2015-03 Simplifying the Presentation of Debt Issuance Costs (ASU 2015-03).
ASU 2015-03 amends the guidance within ASC Topic 835, "Interest," to require that debt issuance costs related to a recognized
debt liability be presented on the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent
with debt premiums and discounts. In August 2015, the FASB further issued ASU No. 2015-15 Presentation and Subsequent
Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements (ASU 2015-15). ASU 2015-15 amends the
guidance within ASC Topic 835, “Interest,” to allow an entity to defer and present debt issuance costs associated with a line of
credit arrangement as an asset, regardless of whether there are any outstanding borrowings on the line of credit arrangement.
The Company adopted ASU 2015-03 and ASU 2015-15 retrospectively on January 1, 2016. As a result, debt issuance
costs related to its medium-term notes, senior unsecured notes, and term asset-backed securitizations are now classified as a
reduction to the carrying amount of the related debt on the balance sheet. Debt issuance costs previously recorded in other
current assets and other long-term assets totaling $18.2 million as of December 31, 2015 on the balance sheet have been
reclassified to current portion of long-term debt, net and long-term debt, net to reflect the adoption of the new guidance. The
required new disclosures are also presented in Note 10. The Company will continue to classify debt issuance costs related to
line of credit arrangements, which include its asset-backed commercial paper and unsecured commercial paper programs and
its credit facilities, as an asset, regardless of whether it has any outstanding borrowings on the line of credit arrangements.
In April 2015, the FASB issued ASU No. 2015-05 Customer's Accounting for Fees Paid in a Cloud Computing
Arrangement, which amends ASC 350-40, "Intangibles-Goodwill and Other Internal-Use Software" (ASU 2015-05). ASU
2015-05 provides guidance to customers about whether a cloud computing arrangement includes a software license. If an
arrangement includes a software license, the accounting for the license will be consistent with the licenses of other intangible
assets. If the arrangement does not include a license, the arrangement will be accounted for as a service contract. The Company
adopted ASU 2015-05 prospectively on January 1, 2016. The adoption of ASU 2015-05 had no material impact on the
Company's consolidated financial statements.
In May 2015, the FASB issued ASU No. 2015-07, Fair Value Measurement (Topic 820): Disclosures for Investments in
Certain Entities that Calculate Net Asset Value per Share (or its Equivalent) that eliminates the requirement to classify
investments measured using the NAV practical expedient in the fair value hierarchy table. Instead, entities will be required to
disclose the fair values of such investments so that the financial statement users can reconcile amounts reported in the fair value
hierarchy table with the amounts reported in the balance sheet. The Company adopted this new guidance on a retrospective
basis in 2016 which resulted in a change to the presentation of pension and postretirement plan assets in Note 13 of the Notes to
Consolidated Financial Statements.
In November 2015, the FASB issued ASU No. 2015-17 Income Taxes (Topic 740): Balance Sheet Classification of
Deferred Taxes (ASU 2015-17). ASU 2015-17 eliminates the requirement for a Company to separate deferred income tax
liabilities and assets into current and noncurrent amounts on a classified statement of financial position and requires that
deferred tax liabilities and assets be classified as noncurrent. The Company adopted ASU 2015-17 on December 31, 2016 on a
prospective basis and prior period balances were not adjusted.
Accounting Standards Not Yet Adopted
In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU)
No. 2014-09 Revenue from Contracts with Customers (ASU 2014-09). ASU 2014-09 is a comprehensive new revenue
recognition model that requires a company to recognize revenue to depict the transfer of goods or services to customers in an
amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. In
August 2015, the FASB issued ASU No. 2015-14 Revenue from Contracts with Customers: Deferral of Effective Date (ASU
2015-14) to defer the effective date of the new revenue recognition standard by one year to fiscal years beginning after
December 15, 2017 and interim periods therein. The guidance may be adopted using either a full retrospective or modified
retrospective approach. The Company expects to adopt the new revenue recognition guidance using the modified retrospective
method. The Company's efforts to evaluate the impact and to prepare for its adoption on January 1, 2018 are well underway.
Based on the work completed to date (which includes the review of significant domestic revenue sources), the Company
62
expects that the recognition of revenue for domestic sales of motorcycles, parts and accessories and general merchandise
products under the new revenue recognition guidance will occur at a point in time, which is consistent with current practice.
The Company is continuing to evaluate its international revenue sources for potential impact, but based on the work completed
to date, expects its conclusions will be consistent with those reached for domestic revenue sources. Interest income, which
makes up the vast majority of revenue in the Financial Services segment, is not within the scope of the new standard.
In July 2015, the FASB issued ASU No. 2015-11 Inventory (Topic 330): Simplifying the Measurement of Inventory
(ASU 2015-11). ASU 2015-11 simplifies the subsequent measurement of inventory by using only the lower of cost or net
realizable value. ASU 2015-11 does not apply to inventory measured using the last-in, first-out method. The Company is
required to adopt ASU 2015-11 for fiscal years, and for interim periods within those fiscal years, beginning after December 15,
2016 on a prospective basis. Early adoption will be permitted. The adoption of ASU 2015-11 will not have a material effect on
the Company’s consolidated financial statements.
In January 2016, the FASB issued ASU No. 2016-01 Financial Instruments-Overall (Subtopic 825-10): Recognition and
Measurement of Financial Assets and Financial Liabilities (ASU 2016-01). ASU 2016-01 enhances the existing financial
instruments reporting model by modifying fair value measurement tools, simplifying impairment assessments for certain equity
instruments, and modifying overall presentation and disclosure requirements. The Company is required to adopt ASU 2016-01
for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2017 on a prospective basis.
The Company is currently evaluating the impact of adoption of ASU 2016-01.
In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (ASU 2016-02). ASU 2016-02 amends the
existing lease accounting model by requiring a lessee to recognize the rights and obligations resulting from certain leases as
assets and liabilities on the balance sheet. ASU 2016-02 also requires a company to disclose key information about their leasing
arrangements. The Company is required to adopt ASU 2016-02 for fiscal years, and for interim periods within those fiscal
years, beginning after December 15, 2018 using a modified retrospective approach. Early adoption is permitted. The Company
is currently evaluating the impact of adoption of ASU 2016-02.
In March 2016, the FASB issued ASU No. 2016-09 Compensation – Stock Compensation (Topic 718): Improvements to
Employee Share-Based Payment Accounting (ASU 2016-09). ASU 2016-09 amends the guidance on several aspects of
accounting for share-based payment transactions, including income tax consequences, classification of awards as either equity
or liabilities, accounting for forfeitures, and classification on the statement of cash flows. The Company is required to adopt
ASU 2016-09 for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2016 on both a
retrospective and prospective basis dependent upon the nature of the subtopic. Early adoption is permitted, including adoption
in an interim period. The Company does not expect the adoption of ASU 2016-09 to have a material impact on its financial
statements.
In July 2016, the FASB issued ASU No. 2016-13 Financial Instruments-Credit Losses (Topic 326): Measurement of
Credit Losses on Financial Instruments (ASU 2016-13). ASU 2016-13 changes how to recognize expected credit losses on
financial assets. The standard requires a more timely recognition of credit losses on loans and other financial assets and also
provides additional transparency about credit risk. The current credit loss standard generally requires that a loss actually be
incurred before it is recognized, while the new standard will require recognition of full lifetime expected losses upon initial
recognition of the financial instrument. The Company is required to adopt ASU 2016-13 for fiscal years, and for interim
periods within those fiscal years, beginning after December 15, 2019 on a modified retrospective basis. Early adoption is
permitted for fiscal years beginning after December 15, 2018. An entity should apply the standard by recording a cumulative
effect adjustment to retained earnings upon adoption. Adoption of this standard will impact how the Company recognizes credit
losses on its financial instruments. The Company is currently evaluating the impact of adoption of ASU 2016-13 but anticipates
the adoption of ASU 2016-13 will result in an increase in the annual provision for credit losses and the related allowance for
credit losses.
In August 2016, the FASB issued ASU No. 2016-15 Statement of Cash Flows (Topic 230): Classification of Certain Cash
Receipts and Cash Payments (ASU 2016-15). ASU 2016-15 addresses eight specific cash flow issues with the objective of
reducing diversity in practice regarding how certain cash receipts and cash payments are presented in the statement of cash
flows. The standard provides guidance on the classification of the following items: (1) debt prepayment or debt extinguishment
costs, (2) settlement of zero-coupon debt instruments, (3) contingent consideration payments made after a business
combination, (4) proceeds from the settlement of insurance claims, (5) proceeds from the settlement of corporate-owned life
insurance policies, (6) distributions received from equity method investments, (7) beneficial interests in securitization
transactions, and (8) separately identifiable cash flows. The Company is required to adopt ASU 2016-15 for fiscal years, and
for interim periods within those fiscal years, beginning after December 15, 2017 on a retrospective basis. Early adoption is
permitted, including adoption in an interim period. The Company is currently evaluating the impact of adoption of ASU
2016-15.
63
In October 2016, the FASB issued ASU No. 2016-16 Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other
Than Inventory (ASU 2016-16). ASU 2016-16 states that an entity should recognize the income tax consequences of an intra-
entity transfer of an asset other than inventory when the transfer occurs. Two common assets included in the scope of the ASU
are intellectual property and property, plant and equipment. The Company is required to adopt ASU 2016-16 for fiscal years,
and for interim periods within those fiscal years, beginning after December 15, 2017 using a modified retrospective approach
with a cumulative-effect adjustment to retained earnings. Early adoption is permitted as of the beginning of an annual reporting
period. The Company does not expect the adoption of ASU 2016-16 to have a material impact on its financial statements.
In November 2016, the FASB issued ASU No. 2016-18 Statement of Cash Flows (Topic 230): Restricted Cash (ASU
2016-18). ASU 2016-18 requires that a statement of cash flows explain the change during the period in the total of cash, cash
equivalents, and amounts generally described as restricted cash or restricted cash equivalents. As such, restricted cash and
restricted cash equivalents should be included with cash and cash equivalents when reconciling the beginning-of-period and
ending-of-period total amounts shown on the statement of cash flows. The Company is required to adopt ASU 2016-18 for
fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2017 on a retrospective basis. Early
adoption is permitted, including adoption in an interim period. The Company reported a $43.5 million financing cash inflow
related to a change in restricted cash for the period ended December 31, 2016. Subsequent to the adoption of ASU 2016-18 the
change in restricted cash would be excluded from the change in cash flows from financing activities and included in the change
in total cash, restricted cash and cash equivalents as reported in the statement of cash flows.
2. Additional Balance Sheet and Cash Flow Information
The following information represents additional detail for selected line items included in the consolidated balance sheets
at December 31, and the statements of cash flows for the years ended December 31.
Balance Sheet Information:
Inventories, net (in thousands):
Components at the lower of FIFO cost or market
Raw materials and work in process
Motorcycle finished goods
Parts and accessories and general merchandise
Inventory at lower of FIFO cost or market
Excess of FIFO over LIFO cost
Total inventories, net
2016
2015
$
$
140,639
$
285,281
122,264
548,184
(48,267)
499,917
$
161,704
327,952
145,519
635,175
(49,268)
585,907
Inventory obsolescence reserves deducted from FIFO cost were $39.9 million and $26.7 million as of December 31, 2016
and 2015, respectively.
Property, plant and equipment, at cost (in thousands):
2016
2015
Land and related improvements
Buildings and related improvements
Machinery and equipment
Software
Construction in progress
Accumulated depreciation
Total property, plant and equipment, net
$
64
$
65,533
$
464,200
1,887,269
630,114
214,409
3,261,525
(2,279,932)
981,593
$
56,554
453,433
1,859,443
524,076
280,147
3,173,653
(2,231,235)
942,418
Accrued liabilities (in thousands):
Payroll, employee benefits and related expenses
Warranty and recalls
Sales incentive programs
Tax-related accruals
Accrued interest
Other
Total accrued liabilities
Cash Flow Information:
$
$
2016
2015
148,221
$
160,971
57,698
43,218
26,140
42,788
168,587
486,652
$
54,894
37,568
18,535
33,925
166,071
471,964
The reconciliation of net income to net cash provided by operating activities of continuing operations is as follows (in
thousands):
Cash flows from operating activities:
Net income
2016
2015
2014
$
692,164
$
752,207
$
844,611
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization of intangibles
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to sales
Provision for credit losses
Gain on off-balance sheet asset-backed securitization
Loss on debt extinguishment
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Derivative instruments
Other
Total adjustments
209,555
86,681
9,252
38,273
(55,809)
32,336
(3,233)
136,617
(9,269)
118
(165)
(6,907)
(45,934)
(1,489)
85,072
38,237
(3,413)
(27,747)
482,175
198,074
93,546
9,975
60,824
(28,490)
29,433
(113,970)
101,345
—
1,099
(16,484)
20,913
(13,665)
(3,046)
(155,222)
138,823
(5,615)
30,371
347,911
179,300
94,429
8,442
33,709
(29,686)
37,929
(75,210)
80,946
—
3,942
(7,621)
20,473
(9,809)
(2,515)
(50,886)
21,309
703
(3,389)
302,066
Net cash provided by operating activities
$
1,174,339
$
1,100,118
$
1,146,677
Cash paid during the period for interest and income taxes (in thousands):
Interest
Income taxes
2016
2015
2014
$
$
185,804
356,553
$
$
148,654
371,547
$
$
154,310
438,840
Interest paid represents interest payments of HDFS (included in financial services interest expense) and interest payments
of the Company (included in interest expense).
65
3. Acquisition
On August 4, 2015, the Company completed its purchase of certain assets and liabilities from Fred Deeley Imports, Ltd.
(Deeley Imports) including, among other things, the acquisition of the exclusive right to distribute the Company's motorcycles
and other products in Canada (Transaction) for total consideration of $59.9 million. The majority equity owner of Deeley
Imports prior to the transaction closing is a member of the Board of Directors of the Company. The acquisition of the Canadian
distribution rights allowed the Company to align its distribution in Canada with its global go-to-market approach.
The financial impact of the acquisition, which was part of the Motorcycles segment, has been included in the Company's
consolidated financial statements from the date of acquisition. Proforma information reflecting this acquisition has not been
disclosed as the proforma impact on consolidated net income was not material.
The following table summarizes the fair values of the Deeley Imports assets acquired and liabilities assumed at the date
of acquisition (in thousands):
Current assets
Property, plant and equipment
Intangible assets
Goodwill
Total assets
Current liabilities
Net assets acquired
August 4, 2015
11,088
144
20,842
28,567
60,641
731
59,910
$
$
As noted above, in conjunction with the acquisition of certain assets and assumption of certain liabilities of Deeley
Imports, the Company recorded goodwill of $28.6 million, all of which the Company believes is tax deductible, and intangible
assets with an initial fair value of $20.8 million. Of the total intangible assets acquired, $13.3 million was assigned to
reacquired distribution rights with a useful life of two years and $7.5 million was assigned to customer relationships with a
useful life of twenty years. The Company agreed to reimburse Deeley Imports for certain severance costs associated with the
Transaction resulting in $3.3 million of expense included in selling, administrative and engineering expense in the third quarter
of 2015. The Company did not acquire any cash as part of the Transaction.
4. Goodwill and Intangible Assets
The following table summarizes changes in the carrying amount of goodwill in the Motorcycles segment for the
following years ended December 31 (in thousands):
Balance, beginning of period
Business acquisitions
Currency translation
Balance, end of period
2016
2015
2014
$
$
54,182
$
27,752
$
—
(791)
53,391
$
28,567
(2,137)
54,182
$
30,452
—
(2,700)
27,752
The following table summarizes the Motorcycles segment intangible assets other than goodwill at December 31 (in
thousands):
Intangible assets other than goodwill
Reacquired distribution rights
Customer relationships
Total other intangible assets
2016
Gross
Carrying
Amount
Accumulated
Amortization
Net
Estimated
useful life
(years)
$
$
12,928
7,293
20,221
$
$
(9,157) $
(517)
(9,674) $
3,771
6,776
10,547
2
20
66
Intangible assets other than goodwill
Reacquired distribution rights
Customer relationships
Total other intangible assets
2015
Gross
Carrying
Amount
Accumulated
Amortization
Net
Estimated
useful life
(years)
$
$
12,614
7,116
19,730
$
$
(2,628) $
(148)
(2,776) $
9,986
6,968
16,954
2
20
Intangible assets other than goodwill are included in other long-term assets on the Company's consolidated balance
sheets. The gross carrying amounts at December 31 differ from the acquisition date amounts due to changes in foreign currency
exchange rates.
Total amortization expense of other intangible assets was $7.0 million and $2.8 million for 2016 and 2015, respectively.
There was no amortization expense of other intangible assets for 2014. The Company estimates future amortization to be as
follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
Total
Estimated Amortization
4,143
372
372
372
372
4,916
10,547
$
The Financial Services segment had no goodwill or intangible assets at December 31, 2016 and December 31, 2015.
5. Finance Receivables
Finance receivables, net at December 31 for the past five years were as follows (in thousands):
2016
2015
2014
2013
2012
Wholesale
United States
Canada
Total wholesale
Retail
United States
Canada
Total retail
Allowance for credit losses
Total finance receivables, net
$
$
961,150
$
965,379
$
903,380
$
800,491
$
65,440
58,481
1,026,590
1,023,860
48,941
952,321
44,721
845,212
5,769,410
212,801
5,982,211
7,008,801
(173,343)
6,835,458
$
5,803,071
188,400
5,991,471
7,015,331
(147,178)
6,868,153
$
5,398,006
209,918
5,607,924
6,560,245
(127,364)
6,432,881
$
5,051,245
213,799
5,265,044
6,110,256
(110,693)
5,999,563
$
776,633
39,771
816,404
4,850,450
222,665
5,073,115
5,889,519
(107,667)
5,781,852
The Company offers wholesale financing to the Company’s independent dealers. Wholesale loans to dealers are generally
secured by financed inventory or property and are originated in the U.S. and Canada. Wholesale finance receivables are related
primarily to motorcycles and related parts and accessories sales.
The Company provides retail financial services to customers of the Company’s independent dealers in the U.S. and
Canada. The origination of retail loans is a separate and distinct transaction between the Company and the retail customer,
unrelated to the Company’s sale of product to its dealers. Retail finance receivables consist of secured promissory notes and
secured installment contracts and are primarily related to sales of motorcycles to the dealers’ customers. The Company holds
either titles or liens on titles to vehicles financed by promissory notes and installment sales contracts. As of December 31, 2016
67
and 2015, approximately 11% and 12% of gross outstanding retail finance receivables were originated in Texas, respectively;
there were no other states that accounted for more than 10% of gross outstanding retail finance receivables.
Unused lines of credit extended to the Company's wholesale finance customers totaled $1.32 billion and $1.27 billion at
December 31, 2016 and 2015, respectively. Approved but unfunded retail finance loans totaled $177.9 million and $169.6
million at December 31, 2016 and 2015, respectively.
Wholesale finance receivables are generally contractually due within one year. On December 31, 2016, contractual
maturities of finance receivables were as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
Total
United States
Canada
$
$
2,004,454
1,123,428
1,256,972
1,217,711
1,106,241
21,754
6,730,560
$
$
107,658
44,731
48,806
53,254
23,792
—
278,241
$
$
Total
2,112,112
1,168,159
1,305,778
1,270,965
1,130,033
21,754
7,008,801
The allowance for credit losses on finance receivables is comprised of individual components relating to wholesale and
retail finance receivables. Changes in the allowance for credit losses on finance receivables by portfolio for the year ended
December 31 were as follows (in thousands):
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Other (a)
Balance, end of period
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Balance, beginning of period
Provision for credit losses
Charge-offs
Recoveries
Balance, end of period
Retail
$
139,320
$
2016
Wholesale
$
7,858
(1,276)
—
—
—
$
6,582
$
137,893
(148,566)
41,405
(3,291)
166,761
Retail
122,025
$
98,826
(123,911)
42,380
2015
Wholesale
5,339
$
2,519
—
—
139,320
$
7,858
$
Retail
2014
Wholesale
106,063
$
4,630
$
80,237
(102,831)
38,556
709
—
—
122,025
$
5,339
$
$
$
$
$
$
Total
147,178
136,617
(148,566)
41,405
(3,291)
173,343
Total
127,364
101,345
(123,911)
42,380
147,178
Total
110,693
80,946
(102,831)
38,556
127,364
(a) Related to the sale of finance receivables during the second quarter of 2016 with a principal balance of $301.8 million
through an off-balance sheet asset-backed securitization transaction (see Note 11 for additional information).
68
There were no finance receivables individually evaluated for impairment on December 31, 2016 or 2015. The allowance
for credit losses and finance receivables by portfolio, collectively evaluated for impairment, at December 31 was as follows (in
thousands):
Allowance for credit losses, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total allowance for credit losses
Finance receivables, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total finance receivables
Allowance for credit losses, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total allowance for credit losses
Finance receivables, ending balance:
Individually evaluated for impairment
Collectively evaluated for impairment
Total finance receivables
Retail
2016
Wholesale
Total
— $
166,761
166,761
$
— $
6,582
6,582
$
—
173,343
173,343
— $
— $
5,982,211
1,026,590
5,982,211
$
1,026,590
$
—
7,008,801
7,008,801
Retail
2015
Wholesale
Total
— $
139,320
139,320
$
— $
7,858
7,858
$
—
147,178
147,178
— $
— $
5,991,471
1,023,860
5,991,471
$
1,023,860
$
—
7,015,331
7,015,331
$
$
$
$
$
$
$
$
Finance receivables are considered impaired when management determines it is probable that the Company will be
unable to collect all amounts due according to the loan agreement. As retail finance receivables are collectively and not
individually reviewed for impairment, this portfolio does not have specifically impaired finance receivables. At December 31,
2016 and 2015, there were no wholesale finance receivables that were on non-accrual status or individually deemed to be
impaired under ASC Topic 310, “Receivables.”
An analysis of the aging of past due finance receivables at December 31 was as follows (in thousands):
Retail
Wholesale
Total
Retail
Wholesale
Total
2016
Current
$ 5,760,818
1,024,995
$ 6,785,813
Current
$ 5,796,003
1,022,365
$ 6,818,368
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due
Total
Past Due
Total
Finance
Receivables
$
$
$
$
131,302
1,000
132,302
31-60 Days
Past Due
118,996
888
119,884
$
$
$
$
40,449
276
40,725
49,642
319
49,961
$
$
2015
61-90 Days
Past Due
Greater than
90 Days
Past Due
43,680
530
44,210
$
$
32,792
77
32,869
$
$
$
$
221,393
1,595
222,988
$ 5,982,211
1,026,590
$ 7,008,801
Total
Past Due
Total
Finance
Receivables
195,468
1,495
196,963
$ 5,991,471
1,023,860
$ 7,015,331
69
The recorded investment of retail and wholesale finance receivables, excluding non-accrual status finance receivables,
that were contractually past due 90 days or more at December 31 for the past five years was as follows (in thousands):
United States
Canada
Total
2016
2015
2014
2013
2012
$
$
39,399
1,326
40,725
$
$
31,677
1,192
32,869
$
$
27,800
1,118
28,918
$
$
23,770
1,031
24,801
$
$
26,500
1,533
28,033
A significant part of managing the Company's finance receivable portfolios includes the assessment of credit risk
associated with each borrower. As the credit risk varies between the retail and wholesale portfolios, the Company utilizes
different credit risk indicators for each portfolio.
The Company manages retail credit risk through its credit approval policy and ongoing collection efforts. The Company
uses FICO scores, a standard credit rating measurement, to differentiate the expected default rates of retail credit applicants,
enabling the Company to better evaluate credit applicants for approval and to tailor pricing according to this assessment. Retail
loans with a FICO score of 640 or above at origination are considered prime, and loans with a FICO score below 640 are
considered sub-prime. These credit quality indicators are determined at the time of loan origination and are not updated
subsequent to the loan origination date.
The recorded investment of retail finance receivables, by credit quality indicator, at December 31 was as follows (in
thousands):
Prime
Sub-prime
Total
2016
2015
$
$
4,768,420
1,213,791
5,982,211
$
$
4,777,448
1,214,023
5,991,471
The Company's credit risk on the wholesale portfolio is different from that of the retail portfolio. Whereas the retail
portfolio represents a relatively homogeneous pool of retail finance receivables that exhibit more consistent loss patterns, the
wholesale portfolio exposures are less consistent. The Company utilizes an internal credit risk rating system to manage credit
risk exposure consistently across wholesale borrowers and evaluates credit risk factors for each borrower. The Company uses
the following internal credit quality indicators, based on an internal risk rating system, listed from highest level of risk to
lowest level of risk, for the wholesale portfolio: Doubtful, Substandard, Special Mention, Medium Risk and Low Risk. Based
upon management’s review, the dealers classified in the Doubtful category are the dealers with the greatest likelihood of being
charged-off, while the dealers classified as Low Risk are least likely to be charged-off. The internal rating system considers
factors such as the specific borrower's ability to repay and the estimated value of any collateral. Dealer risk rating
classifications are reviewed and updated on a quarterly basis.
The recorded investment of wholesale finance receivables, by internal credit quality indicator, at December 31 was as
follows (in thousands):
Doubtful
Substandard
Special Mention
Medium Risk
Low Risk
Total
6. Fair Value Measurements
2016
2015
$
1,333
$
1,773
30,152
14,620
978,712
$
1,026,590
$
5,169
21,774
6,271
11,494
979,152
1,023,860
Certain assets and liabilities are recorded at fair value in the financial statements; some of these are measured on a
recurring basis while others are measured on a non-recurring basis. Assets and liabilities measured on a recurring basis are
those that are adjusted to fair value each time a financial statement is prepared. Assets and liabilities measured on a non-
recurring basis are those that are adjusted to fair value when required by particular events or circumstances. In determining the
fair value of assets and liabilities, the Company uses various valuation techniques. The availability of inputs observable in the
market varies from instrument to instrument and depends on a variety of factors including the type of instrument, whether the
instrument is actively traded, and other characteristics particular to the transaction. For many financial instruments, pricing
70
inputs are readily observable in the market, the valuation methodology used is widely accepted by market participants, and the
valuation does not require significant management discretion. For other financial instruments, pricing inputs are less observable
in the market and may require management judgment.
The Company assesses the inputs used to measure fair value using a three-tier hierarchy. The hierarchy indicates the
extent to which inputs used in measuring fair value are observable in the market. Level 1 inputs include quoted prices for
identical instruments and are the most observable.
Level 2 inputs include quoted prices for similar assets and observable inputs such as interest rates, foreign currency
exchange rates, and commodity prices. The Company uses the market approach to derive the fair value for its level 2 fair value
measurements. Forward contracts for foreign currency and commodities are valued using current quoted forward rates and
prices; and investments in marketable securities and cash equivalents are valued using publicly quoted prices.
Level 3 inputs are not observable in the market and include management's judgments about the assumptions market
participants would use in pricing the asset or liability.
Recurring Fair Value Measurements
The following tables present information about the Company’s assets and liabilities measured at fair value on a recurring
basis as of December 31 (in thousands):
Assets:
Cash equivalents
Marketable securities
Derivatives
Total
Liabilities:
Derivatives
Assets:
Cash equivalents
Marketable securities
Derivatives
Total
Liabilities:
Derivatives
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
2016
531,519
$
426,266
$
105,253
$
43,638
29,034
604,191
142
$
$
38,119
—
464,385
$
5,519
29,034
139,806
— $
142
$
$
—
—
—
—
—
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
2015
555,910
$
390,706
$
165,204
$
81,448
16,235
653,593
1,300
$
$
36,256
—
426,962
$
45,192
16,235
226,631
— $
1,300
$
$
—
—
—
—
—
$
$
$
$
$
$
Nonrecurring Fair Value Measurements
Repossessed inventory is recorded at the lower of cost or net realizable value through a nonrecurring fair value
measurement. Repossessed inventory was $19.3 million and $17.7 million at December 31, 2016 and 2015, for which the fair
value adjustment was $9.3 million and $8.6 million at December 31, 2016 and 2015, respectively. Fair value is estimated using
Level 2 inputs based on the recent market values of repossessed inventory.
7. Fair Value of Financial Instruments
The Company’s financial instruments consist primarily of cash and cash equivalents, marketable securities, finance
receivables, net, debt, foreign currency exchange and commodity contracts (derivative instruments are discussed further in
Note 8).
71
The following table summarizes the fair value and carrying value of the Company’s financial instruments at December 31
(in thousands):
Assets:
Cash and cash equivalents
Marketable securities
Derivatives
Finance receivables, net
Restricted cash
Liabilities:
Derivatives
Unsecured commercial paper
Asset-backed Canadian commercial
paper conduit facility
Medium-term notes
Senior unsecured notes
Term asset-backed securitization debt
2016
2015
Fair Value
Carrying Value
Fair Value
Carrying Value
$
$
$
$
$
$
$
$
$
$
$
759,984
43,638
29,034
6,921,037
67,147
142
1,055,708
149,338
4,139,462
744,552
797,688
$
$
$
$
$
$
$
$
$
$
$
759,984
43,638
29,034
6,835,458
67,147
142
1,055,708
149,338
4,064,940
741,306
796,275
$
$
$
$
$
$
$
$
$
$
$
722,209
81,448
16,235
6,937,053
110,642
1,300
1,201,380
153,839
3,410,966
737,435
1,455,776
$
$
$
$
$
$
$
$
$
$
$
722,209
81,448
16,235
6,868,153
110,642
1,300
1,201,380
153,839
3,316,949
740,653
1,459,377
Cash and Cash Equivalents and Restricted Cash – With the exception of certain cash equivalents, the carrying value of
these items in the financial statements is based on historical cost. The historical cost basis for these amounts is estimated to
approximate their respective fair values due to the short maturity of these instruments. Fair value is based on Level 1 or Level 2
inputs.
Marketable Securities – The carrying value of marketable securities in the financial statements is based on fair value. The
fair value of marketable securities is determined primarily based on quoted prices for identical instruments or on quoted market
prices of similar financial assets. Fair value is based on Level 1 or Level 2 inputs.
Finance Receivables, Net – The carrying value of retail and wholesale finance receivables in the financial statements is
amortized cost less an allowance for credit losses. The fair value of retail finance receivables is generally calculated by
discounting future cash flows using an estimated discount rate that reflects current credit, interest rate and prepayment risks
associated with similar types of instruments. Fair value is determined based on Level 3 inputs. The amortized cost basis of
wholesale finance receivables approximates fair value because they either are short-term or have interest rates that adjust with
changes in market interest rates.
Derivatives – Forward contracts for foreign currency exchange and commodities are derivative financial instruments and
are carried at fair value on the balance sheet. The fair value of these contracts is determined using quoted forward rates and
prices. Fair value is calculated using Level 2 inputs.
Debt – The carrying value of debt in the financial statements is generally amortized cost. The carrying value of unsecured
commercial paper approximates fair value due to its short maturity. Fair value is calculated using Level 2 inputs.
The carrying value of debt provided under the Canadian Conduit approximates fair value since the interest rates charged
under the facility are tied directly to market rates and fluctuate as market rates change. Fair value is calculated using Level 2
inputs.
The fair values of the medium-term notes and senior unsecured notes are estimated based upon rates currently available
for debt with similar terms and remaining maturities. Fair value is calculated using Level 2 inputs.
The fair value of the debt related to term asset-backed securitization transactions is estimated based on pricing currently
available for transactions with similar terms and maturities. Fair value is calculated using Level 2 inputs.
72
8. Derivative Instruments and Hedging Activities
The Company is exposed to certain risks such as foreign currency exchange rate risk, interest rate risk and commodity
price risk. To reduce its exposure to such risks, the Company selectively uses derivative financial instruments. All derivative
transactions are authorized and executed pursuant to regularly reviewed policies and procedures, which prohibit the use of
financial instruments for speculative trading purposes.
All derivative instruments are recognized on the balance sheet at fair value (see Note 7). In accordance with ASC Topic
815, "Derivatives and Hedging," the accounting for changes in the fair value of a derivative instrument depends on whether it
has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship. Changes in
the fair value of derivatives that are designated as fair value hedges, along with the gain or loss on the hedged item, are
recorded in current period earnings. For derivative instruments that are designated as cash flow hedges, the effective portion of
gains and losses that result from changes in the fair value of derivative instruments is initially recorded in other comprehensive
income (OCI) and subsequently reclassified into earnings when the hedged item affects income. The Company assesses, both at
the inception of each hedge and on an on-going basis, whether the derivatives that are used in its hedging transactions are
highly effective in offsetting changes in cash flows of the hedged items. Any ineffective portion is immediately recognized in
earnings. No component of a hedging derivative instrument’s gain or loss is excluded from the assessment of hedge
effectiveness. Derivative instruments that do not qualify for hedge accounting are recorded at fair value and any changes in fair
value are recorded in current period earnings.
The Company sells its products internationally, and in most markets those sales are made in the foreign country’s local
currency. As a result, the Company’s earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign
currency. The Company utilizes foreign currency exchange contracts to mitigate the effects of the Euro, the Australian dollar,
the Japanese yen, the Brazilian real, the Canadian dollar and the Mexican peso. The foreign currency exchange contracts are
entered into with banks and allow the Company to exchange a specified amount of foreign currency for U.S. dollars at a future
date, based on a fixed exchange rate.
The Company utilizes commodity contracts to hedge portions of the cost of certain commodities consumed in the
Company’s motorcycle production and distribution operations.
The Company’s foreign currency exchange contracts and commodity contracts generally have maturities of less than one
year.
During the second quarter of 2015, the Company entered into treasury rate locks to fix the interest rate on a portion of the
principal related to its anticipated issuance of senior unsecured debt during the third quarter of 2015. The treasury rate lock
contracts were settled in July 2015. The loss at settlement was recorded in accumulated other comprehensive loss and will be
reclassified into earnings over the life of the debt.
The following tables summarize the fair value of the Company’s derivative financial instruments at December 31 (in
thousands):
2016
2015
Derivatives Designated As Hedging
Instruments Under ASC Topic 815
Foreign currency contracts(c)
Commodities contracts(c)
Total
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
$ 554,551
992
$ 555,543
$
$
28,528
177
28,705
$
$
142
—
142
$ 436,352
968
$ 437,320
$
$
16,167
—
16,167
$
$
181
159
340
Derivatives Not Designated As Hedging
Instruments Under ASC Topic 815
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Notional
Value
Asset
Fair Value(a)
Liability
Fair Value(b)
Commodities contracts
Total
$
$
5,025
5,025
$
$
329
329
$
$
— $
— $
6,510
6,510
$
$
68
68
$
$
960
960
2016
2015
Included in other current assets
(a)
(b) Included in accrued liabilities
(c) Derivative designated as a cash flow hedge
The following tables summarize the amount of gains and losses for the following years ended December 31 related to
derivative financial instruments designated as cash flow hedges (in thousands):
73
Cash Flow Hedges
Foreign currency contracts
Commodities contracts
Treasury rate locks
Total
Cash Flow Hedges
Foreign currency contracts(a)
Commodities contracts(a)
Treasury rate locks(b)
Total
Amount of Gain/(Loss)
Recognized in OCI, before tax
2016
2015
2014
$
$
28,099
$
77
—
28,176
$
45,810
(421)
(7,381)
38,008
$
$
47,037
(262)
—
46,775
Amount of Gain/(Loss)
Reclassified from AOCL into Income
2016
2015
2014
Expected to be Reclassified
Over the Next Twelve Months
$
$
18,253
(258)
(362)
17,633
$
$
59,730
(677)
(151)
58,902
$
13,635
$
228
—
$
13,863
$
26,583
177
(362)
26,398
(a) Gain/(loss) reclassified from accumulated other comprehensive loss (AOCL) to income is included in cost of goods sold
(b) Gain/(loss) reclassified from AOCL to income is included in interest expense
For the years ended December 31, 2016 and 2015, the cash flow hedges were highly effective and, as a result, the amount
of hedge ineffectiveness was not material. No amounts were excluded from effectiveness testing.
The following table summarizes the amount of gains and losses for the years ended December 31 related to derivative
financial instruments not designated as hedging instruments (in thousands):
Derivatives not Designated as Hedges
Commodities contracts(a)
Total
Amount of Gain/(Loss)
Recognized in Income on Derivative
2016
2015
2014
$
$
167
167
$
$
(648) $
(648) $
(1,969)
(1,969)
(a) Gain/(loss) recognized in income is included in cost of goods sold
74
9. Accumulated Other Comprehensive Loss
The following table sets forth the changes in accumulated other comprehensive loss (AOCL) for the years ended
December 31 (in thousands):
Foreign currency
translation
adjustments
Marketable
securities
2016
Derivative
financial
instruments
Pension and
postretirement
benefit plans
$
(58,844) $
(1,094) $
5,886
$
(561,153) $
Balance, beginning of period
Other comprehensive (loss) income
before reclassifications
Income tax
Net other comprehensive (loss)
income before reclassifications
Reclassifications:
Realized (gains) losses - foreign
currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Realized (gains) losses - treasury
rate lock(b)
Prior service credits(c)
Actuarial losses(c)
Curtailment and settlement losses(c)
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive (loss) income
Balance, end of period
$
(7,591)
(1,697)
(9,288)
—
—
—
—
—
—
—
—
(159)
59
(100)
—
—
—
—
—
—
—
—
—
(9,288)
(68,132) $
—
(100)
(1,194) $
Total
(615,205)
54,363
(24,644)
28,176
(10,436)
33,937
(12,570)
17,740
21,367
29,719
(18,253)
258
362
—
—
—
(17,633)
6,531
(11,102)
6,638
12,524
$
—
—
—
(1,784)
49,888
1,463
49,567
(18,360)
31,207
(18,253)
258
362
(1,784)
49,888
1,463
31,934
(11,829)
20,105
52,574
(508,579) $
49,824
(565,381)
Balance, beginning of period
Other comprehensive (loss) income
before reclassifications
Income tax
Net other comprehensive (loss)
income before reclassifications
Reclassifications:
Realized (gains) losses - foreign
currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Realized (gains) losses - treasury
rate lock(b)
Prior service credits(c)
Actuarial losses(c)
Curtailment and settlement losses(c)
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive loss
Balance, end of period
Foreign currency
translation
adjustments
Marketable
securities
2015
Derivative
financial
instruments
Pension and
postretirement
benefit plans
Total
$
(3,482) $
(700) $
19,042
$
(529,803) $
(514,943)
(48,309)
(7,053)
(55,362)
—
—
—
—
—
—
—
—
(626)
232
(394)
—
—
—
—
—
—
—
—
—
(55,362)
(58,844) $
$
—
(394)
(1,094) $
75
38,008
(14,079)
(106,059)
39,284
(116,986)
18,384
23,929
(66,775)
(98,602)
(59,730)
677
151
—
—
—
(58,902)
21,817
(37,085)
(13,156)
5,886
$
—
—
—
(2,782)
58,680
368
56,266
(20,841)
35,425
(31,350)
(561,153) $
(59,730)
677
151
(2,782)
58,680
368
(2,636)
976
(1,660)
(100,262)
(615,205)
Balance, beginning of period
Other comprehensive (loss) income
before reclassifications
Income tax
Net other comprehensive (loss)
income before reclassifications
Reclassifications:
Realized (gains) losses - foreign
currency contracts(a)
Realized (gains) losses -
commodities contracts(a)
Prior service credits(c)
Actuarial losses(c)
Total before tax
Income tax expense (benefit)
Net reclassifications
Other comprehensive (loss) income
Balance, end of period
$
Foreign currency
translation
adjustments
Marketable
securities
2014
Derivative
financial
instruments
Pension and
postretirement
benefit plans
Total
$
33,326
$
(276) $
(1,680) $
(364,046) $
(332,676)
(50,310)
13,502
(36,808)
—
—
—
—
—
—
(673)
249
(424)
—
—
—
—
—
—
—
(36,808)
(3,482) $
—
(424)
(700) $
46,775
(17,325)
(301,832)
111,799
(306,040)
108,225
29,450
(190,033)
(197,815)
(13,635)
(228)
—
—
(13,863)
5,135
(8,728)
20,722
19,042
$
—
(13,635)
—
(2,734)
41,292
38,558
(14,282)
24,276
(165,757)
(529,803) $
(228)
(2,734)
41,292
24,695
(9,147)
15,548
(182,267)
(514,943)
(a) Amounts reclassified to net income are included in Motorcycles and Related Products cost of goods sold.
(b) Amounts reclassified to net income are presented in interest expense.
(c) Amounts reclassified are included in the computation of net periodic cost. See Note 13 for information related to pension
and postretirement benefit plans.
10. Debt
Debt with a contractual term less than one year is generally classified as short-term debt and consisted of the following as
of December 31 (in thousands):
Unsecured commercial paper
Total short-term debt
2016
2015
$
$
1,055,708
1,055,708
$
$
1,201,380
1,201,380
76
Debt with a contractual term greater than one year is generally classified as long-term debt and consisted of the following
as of December 31 (in thousands):
Secured debt (Note 11)
2016
2015
Asset-backed Canadian commercial paper conduit facility
$
149,338
$
Asset-backed securitization debt
Less: unamortized discount and debt issuance costs
Total secured debt
Unsecured notes
3.88% Medium-term notes due in 2016 par value, issued March 2011
2.70% Medium-term notes due in 2017 par value, issued January 2012
1.55% Medium-term notes due in 2017 par value, issued November 2014
6.80% Medium-term notes due in 2018 par value, issued May 2008
2.40% Medium-term notes due in 2019 par value, issued September 2014
2.25% Medium-term notes due in 2019 par value, issued January 2016
2.15% Medium-term notes due in 2020 par value, issued February 2015
2.85% Medium-term notes due in 2021 par value, issued January 2016
3.50% Senior unsecured notes due in 2025 par value, issued July 2015
4.625% Senior unsecured notes due in 2045 par value, issued July 2015
Less: unamortized discount and debt issuance costs
Gross long-term debt
Less: current portion of long-term debt, net of unamortized discount and issuance
costs
Total long-term debt
797,755
(1,480)
945,613
—
400,000
400,000
877,488
600,000
600,000
600,000
600,000
450,000
300,000
(21,242)
5,751,859
(1,084,884)
4,666,975
$
$
153,839
1,463,154
(3,777)
1,613,216
450,000
400,000
400,000
878,708
600,000
—
600,000
—
450,000
300,000
(21,106)
5,670,818
(838,349)
4,832,469
A summary of the Company’s expected principal payments for debt obligations as of December 31, 2016 is as follows (in
thousands):
Principal payments on debt
$2,145,781
$1,192,458
$1,483,236
$ 658,814
$ 600,000
$ 750,000
$6,830,289
2017
2018
2019
2020
2021
Thereafter
Total
Commercial paper maturities may range up to 365 days from the issuance date. The weighted-average interest rate of
outstanding commercial paper balances was 0.93% and 0.56% at December 31, 2016 and 2015, respectively.
In April 2016, the Company entered into a new $765.0 million five-year credit facility to refinance and replace a $675.0
million five-year credit facility that was due to mature in April 2017. The new five-year credit facility matures in April 2021.
The Company also has a $675.0 million five-year credit facility which matures in April 2019. The new five-year credit facility
and the existing five-year credit facility (together, the Global Credit Facilities) bear interest at variable interest rates, which may
be adjusted upward or downward depending on certain criteria, such as credit ratings. The Global Credit Facilities also require
the Company to pay a fee based on the average daily unused portion of the aggregate commitments under the Global Credit
Facilities. The Global Credit Facilities are committed facilities and primarily used to support the Company's unsecured
commercial paper program. During July 2015, the Company borrowed C$20 million under the Global Credit Facilities, and the
Company repaid the borrowings in August 2015. No borrowings were outstanding at December 31, 2016 and 2015.
In May 2016, the Company entered into an additional $25.0 million credit facility which expires May 24, 2017. The $25.0
million credit facility bears interest at variable interest rates, and the Company must pay a fee based on the unused portion of
the $25.0 million commitment. No borrowings were outstanding as of December 31, 2016.
All of the Company's medium-term notes (collectively, the Notes) provide for semi-annual interest payments and
principal due at maturity. At December 31, 2016 and 2015, unamortized discounts and debt issuance costs on the Notes reduced
the balance by $12.5 million and $11.8 million, respectively.
During 2016, 2015 and 2014, the Company repurchased an aggregate of $1.2 million, $9.3 million, and $22.6 million,
respectively, of its 6.80% medium-term notes which mature in June 2018. As a result, the Company recognized in financial
77
services interest expense $0.1 million, $1.1 million, and $3.9 million of loss on extinguishment of debt, respectively, which
included unamortized discounts and fees. During March 2016, $450.0 million of 3.88% medium-term notes matured, and the
principal and accrued interest were paid in full. During September 2015, $600.0 million of 1.15% medium-term notes matured,
and the principal and accrued interest were paid in full.
The Company's senior unsecured notes provide for semi-annual interest payments and principal due at maturity. The
Company used the proceeds from the issuance to repurchase shares of its common stock in 2015. Unamortized discounts and
debt issuance costs on the senior unsecured notes at December 31, 2016 and 2015 reduced the balance by $8.7 million and $9.3
million, respectively.
HDFS and the Company are subject to various operating and financial covenants related to the credit facilities and
various operating covenants under the Notes and the U.S. and Canadian asset-backed commercial paper conduit facilities. The
more significant covenants are described below.
The operating covenants limit the Company’s and HDFS’ ability to:
•
•
•
assume or incur certain liens;
participate in certain mergers or consolidations; and
purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the consolidated debt to equity ratio of HDFS
cannot exceed 10.00 to 1.00 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the
Company's consolidated debt and equity, in each case excluding the debt of HDFS and its subsidiaries, cannot exceed 0.70 to
1.00 as of the end of any fiscal quarter. No financial covenants are required under the Notes or the U.S. or Canadian asset-
backed commercial paper conduit facilities.
At December 31, 2016 and 2015, HDFS and the Company remained in compliance with all of these covenants.
11. Asset-Backed Financing
The Company participates in asset-backed financing both through asset-backed securitization transactions and through
asset-backed commercial paper conduit facilities. See Note 1 for more information on the Company's accounting for asset-
backed financings and VIEs.
78
The following table shows the assets and liabilities related to the on-balance sheet asset-backed financings included in the
financial statements at December 31 (in thousands):
On-balance sheet assets and liabilities
Consolidated VIEs
Term asset-backed securitizations
Asset-backed U.S. commercial paper conduit
facility
Unconsolidated VIEs
Asset-backed Canadian commercial paper
conduit facility
Total on-balance sheet assets and liabilities
Finance
receivables
Allowance
for credit
losses
Restricted
cash
Other
assets
Total
assets
Asset-backed
debt
2016
$ 893,804
$ (25,468) $ 57,057
$ 2,452
$ 927,845
$ 796,275
—
—
—
329
329
—
165,719
$1,059,523
(3,573)
10,090
$ (29,041) $ 67,147
426
$ 3,207
172,662
$1,100,836
149,338
$ 945,613
Finance
receivables
Allowance
for credit
losses
Restricted
cash
Other
assets
Total
assets
Asset-backed
debt
2015
On-balance sheet assets and liabilities
Consolidated VIEs
Term asset-backed securitizations
Asset-backed U.S. commercial paper conduit
facility
Unconsolidated VIEs
Asset-backed Canadian commercial paper
conduit facility
Total on-balance sheet assets and liabilities
$1,611,624
$ (37,937) $ 100,151
$ 4,383
$1,678,221
$ 1,459,377
—
—
—
323
323
—
170,708
$1,782,332
(3,061)
10,491
$ (40,998) $ 110,642
393
$ 5,099
178,531
$1,857,075
153,839
$ 1,613,216
On-Balance Sheet Asset-Backed Securitization VIEs
The Company transfers U.S. retail motorcycle finance receivables to SPEs which in turn issue secured notes to investors,
with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance
receivables. Each on-balance sheet asset-backed securitization SPE is a separate legal entity and the U.S. retail motorcycle
finance receivables included in the asset-backed securitizations are only available for payment of the secured debt and other
obligations arising from the asset-backed securitization transactions and are not available to pay other obligations or claims of
the Company’s creditors until the associated secured debt and other obligations are satisfied. Restricted cash balances held by
the SPEs are used only to support the securitizations. There are no amortization schedules for the secured notes; however, the
debt is reduced monthly as available collections on the related U.S. retail motorcycle finance receivables are applied to
outstanding principal. The secured notes’ contractual lives have various maturities ranging from 2019 to 2022.
The Company is the primary beneficiary of its on-balance sheet asset-backed securitization VIEs because it retains
servicing rights and a residual interest in the VIEs in the form of a debt security. As the servicer, the Company is the variable
interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic
performance. As a residual interest holder, the Company has the obligation to absorb losses and the right to receive benefits
which could potentially be significant to the VIE.
There were no on-balance sheet asset-backed securitization transactions during 2016. In 2015, the Company transferred
$1.3 billion of U.S. retail motorcycle finance receivables to SPEs. The SPEs in turn issued $700.0 million and $500.0 million
($697.6 million and $498.1 million net of discount and issuance costs), respectively, of secured notes through on-balance sheet
asset-backed securitization transactions. At December 31, 2016, the Company's consolidated balance sheet included
outstanding balances related to the following secured notes with the related maturity dates and interest rates (in thousands):
79
Issue Date
May 2015
January 2015
April 2014
April 2013
Principal
Amount at Date of
Issuance
Weighted-Average
Rate at Date of
Issuance
$500,000
$700,000
$850,000
$650,000
0.88%
0.89%
0.66%
0.57%
Contractual Maturity Date
May 2016 - December 2022
February 2016 - August 2022
April 2015 - October 2021
May 2014 - December 2020
In addition, outstanding balances related to the following secured notes were included in the Company's consolidated
balance sheet at December 31, 2015 and the Company completed repayment of those balances during 2016 (in thousands):
Issue Date
July 2012
Principal
Amount at Date of
Issuance
Weighted-Average
Rate at Date of
Issuance
$675,306
0.59%
Contractual Maturity Date
August 2013 - June 2018
For the years ended December 31, 2016 and 2015, interest expense on the secured notes was $13.1 million and $17.2
million, respectively, which is included in financial services interest expense. The weighted average interest rate of the
outstanding on-balance sheet asset-backed securitization transactions was 1.31% and 1.04% at December 31, 2016 and 2015,
respectively.
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE
On December 14, 2016, the Company entered into a new revolving facility agreement with a third party bank-sponsored
asset-backed U.S. commercial paper conduit, which provides for a total commitment of up to $300.0 million. Also on that date,
the Company renewed its existing $600.0 million revolving facility agreement, which had expired on December 14, 2016, with
the same third party bank-sponsored asset-backed U.S. commercial paper conduit. Availability under the revolving facilities
(together, the U.S. Conduit Facilities) is based on, among other things, the amount of eligible U.S. retail motorcycle finance
receivables held by the SPE as collateral.
Under the U.S. Conduit Facilities, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which
in turn may issue debt to the third party bank-sponsored asset-backed commercial paper conduit. The assets of the SPE are
restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay
other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal
based on prevailing commercial paper rates or LIBOR to the extent the advance is not funded by a conduit lender through the
issuance of commercial paper plus, in each case, a program fee based on outstanding principal. The U.S. Conduit Facilities also
provide for an unused commitment fee based on the unused portion of the total aggregate commitment of $900 million. There
is no amortization schedule; however, the debt will be reduced monthly as available collections on the related finance
receivables are applied to outstanding principal. Upon expiration of the U.S. Conduit Facilities, any outstanding principal will
continue to be reduced monthly through available collections. Unless earlier terminated or extended by mutual agreement of
the Company and the lenders, the U.S. Conduit Facilities have an expiration date of December 13, 2017.
The Company is the primary beneficiary of its U.S. Conduit Facilities VIE because it retains servicing rights and a
residual interest in the VIE in the form of a debt security. As the servicer, the Company is the variable interest holder with the
power to direct the activities of the VIE that most significantly impact the VIE’s economic performance. As a residual interest
holder, the Company has the obligation to absorb losses and the right to receive benefits which could potentially be significant
to the VIE.
The VIE had no borrowings outstanding under the U.S. Conduit Facilities at December 31, 2016 or 2015; therefore,
assets that the U.S. Conduit Facilities hold are restricted as collateral for the payment of fees associated with the unused portion
of the total aggregate commitment.
For the year ended December 31, 2016 and 2015, the interest expense was $1.3 million and $1.1 million, respectively,
related to the unused portion of the total aggregate commitment. Interest expense on the U.S. Conduit Facilities is included in
financial services interest expense. There was no weighted average interest rate at December 31, 2016 or 2015 as the Company
had no outstanding borrowings under the U.S. Conduit Facilities during 2016 or 2015.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility
80
In June 2016, the Company amended its facility agreement (Canadian Conduit) with a Canadian bank-sponsored asset-
backed commercial paper conduit. Under the agreement, the Canadian Conduit is contractually committed, at the Company's
option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$240 million. The transferred
assets are restricted as collateral for the payment of debt. The terms for this debt provide for interest on the outstanding
principal based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program
fee and an unused commitment fee based on the unused portion of the total aggregate commitment of C$240 million. There is
no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are
applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be
reduced monthly through available collections. The contractual maturity of the debt is approximately 5 years. Unless earlier
terminated or extended by mutual agreement of the Company and the lenders, the Canadian Conduit expires on June 30, 2017.
During 2016 and 2015, the Company transferred $71.1 million and $100.0 million, respectively, of Canadian retail
motorcycle finance receivables to the Canadian Conduit for proceeds of $62.4 million and $87.5 million, respectively.
For the years ended December 31, 2016 and 2015, the Company recorded interest expense of $2.7 million and $3.0
million, respectively, on the secured notes. Interest expense on the Canadian Conduit is included in financial services interest
expense. The weighted average interest rate of the outstanding Canadian Conduit was 1.84% and 1.80% at December 31, 2016
and 2015.
The Company is not the primary beneficiary of the Canadian bank-sponsored, multi-seller conduit VIE; therefore, the
Company doesn’t consolidate the VIE. However, the Company treats the conduit facility as a secured borrowing as it maintains
effective control over the assets transferred to the VIE and therefore doesn’t meet the requirements for sale accounting.
As the Company participates in and does not consolidate the Canadian bank-sponsored, multi-seller conduit VIE, the
maximum exposure to loss associated with this VIE, which would only be incurred in the unlikely event that all the finance
receivables and underlying collateral have no residual value, is $23.3 million at December 31, 2016. The maximum exposure is
not an indication of the Company's expected loss exposure.
Off-Balance Sheet Asset-Backed Securitization VIE
During the second quarter of 2016, the Company sold retail motorcycle finance receivables with a principal balance of
$301.8 million into a securitization VIE that was not consolidated, recognized a gain of $9.3 million and received cash
proceeds of $312.6 million. Similar to an on-balance sheet asset-backed securitization, the Company transferred U.S. retail
motorcycle finance receivables to an SPE which in turn issued secured notes to investors, with various maturities and interest
rates, secured by future collections of the purchased U.S. retail motorcycle finance receivables. The off-balance sheet asset-
backed securitization SPE is a separate legal entity, and the U.S. retail motorcycle finance receivables included in the term
asset-backed securitization are only available for payment of the secured debt and other obligations arising from the asset-
backed securitization transaction and are not available to pay other obligations or claims of the Company’s creditors. In an on-
balance sheet asset-backed securitization, the Company retains a financial interest in the VIE in the form of a debt security. As
part of this off-balance sheet securitization, the Company did not retain any financial interest in the VIE beyond servicing rights
and ordinary representations and warranties and related covenants.
The Company is not the primary beneficiary of the off-balance sheet asset-backed securitization VIE because it only
retained servicing rights and does not have the obligation to absorb losses or the right to receive benefits from the VIE which
could potentially be significant to the VIE. Accordingly, this transaction met the accounting sale requirements under ASC Topic
860 and was recorded as a sale for accounting purposes. Upon the sale, the retail motorcycle finance receivables were removed
from the Company’s balance sheet and a gain was recognized for the difference between the cash proceeds received, the assets
derecognized and the liabilities recognized as part of the transaction. The gain on sale was included in financial services
revenue in the Consolidated Statement of Income.
At December 31, 2016, the assets of this off-balance sheet asset-backed securitization VIE were $236.7 million and
represented the current unpaid principal balance of the retail motorcycle finance receivables, which was the Company’s
maximum exposure to loss in the off-balance sheet VIE at December 31, 2016. This is based on the unlikely event that all the
receivables have underwriting defects or other defects that trigger a violation of certain covenants and that the underlying
collateral has no residual value. This maximum exposure is not an indication of expected losses.
Servicing Activities
The Company services all retail motorcycle finance receivables that it originates. When the Company transfers retail
motorcycle finance receivables to SPEs through asset-backed financings, the Company retains the right to service the finance
receivables and receives servicing fees based on the securitized finance receivables balance and certain ancillary fees. In on-
81
balance sheet asset-backed financing, servicing fees are eliminated in consolidation and therefore are not recorded on a
consolidated basis. In off-balance sheet asset-backed financings, servicing fees and ancillary fees are recorded in Financial
Services revenue in the Consolidated Statement of Income. The fees the Company is paid for servicing represent adequate
compensation, and, consequently, the Company does not recognize a servicing asset or liability. The Company recognized
servicing fee income of $1.6 million during the year ended December 31, 2016.
The unpaid principal balance of serviced retail motorcycle finance receivables at December 31 was as follows (in
thousands):
On-balance sheet retail motorcycle finance receivables
Off-balance sheet retail motorcycle finance receivables
Total serviced retail motorcycle finance receivables
2016
5,839,467
236,706
6,076,173
$
$
2015
5,843,352
—
5,843,352
$
$
The balance of serviced finance receivables 30 days or more delinquent at December 31 was as follows (in thousands):
On-balance sheet retail motorcycle finance receivables
Off-balance sheet retail motorcycle finance receivables
Total serviced retail motorcycle finance receivables
Amount 30 days or more past due:
2016
2015
$
$
221,393
1,858
223,251
$
$
195,468
—
195,468
Credit losses, net of recoveries for the serviced finance receivables for the years ended December 31 were as follows (in
thousands):
On-balance sheet retail motorcycle finance receivables
Off-balance sheet retail motorcycle finance receivables
Total serviced retail motorcycle finance receivables
2016
2015
$
$
107,161
820
107,981
$
$
81,531
—
81,531
12. Income Taxes
Provision for income taxes for the years ended December 31 consists of the following (in thousands):
2016
2015
2014
Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign
Total
$
284,489
$
363,803
$
28,406
19,017
331,912
(4,250)
7,038
(2,953)
(165)
331,747
$
37,811
12,826
414,440
(15,474)
(2,264)
1,254
(16,484)
397,956
$
$
82
394,904
30,997
20,429
446,330
(5,743)
(3,155)
1,277
(7,621)
438,709
The components of income before income taxes for the years ended December 31 were as follows (in thousands):
Domestic
Foreign
Total
2016
2015
2014
$
$
954,138
69,773
1,023,911
$
$
1,101,427
48,736
1,150,163
$
$
1,196,335
86,985
1,283,320
The provision for income taxes differs from the amount that would be provided by applying the statutory U.S. corporate
income tax rate due to the following items for the years ended December 31:
2016
2015
2014
Provision at statutory rate
State taxes, net of federal benefit
Foreign rate differential
Domestic manufacturing deduction
Research and development credit
Unrecognized tax benefits including interest and penalties
Valuation allowance adjustments
Adjustments for previously accrued taxes
Other
Provision for income taxes
35.0%
1.8
(0.6)
(2.1)
(0.4)
(1.3)
0.1
0.2
(0.3)
32.4%
35.0%
1.8
(0.4)
(2.1)
(0.4)
1.1
(0.1)
(0.1)
(0.2)
34.6%
35.0%
1.7
(0.6)
(2.1)
(0.4)
0.2
(0.1)
(0.3)
0.8
34.2%
The principal components of the Company’s deferred tax assets and liabilities as of December 31 include the following
(in thousands):
Deferred tax assets:
Accruals not yet tax deductible
Pension and postretirement benefit plan obligations
Stock compensation
Net operating loss carryforward
Valuation allowance
Other, net
Deferred tax liabilities:
Depreciation, tax in excess of book
Other
Total
2016
2015
$
141,961
$
88,741
19,051
33,587
(30,953)
56,903
309,290
(139,268)
(2,293)
(141,561)
167,729
$
$
129,449
126,952
20,111
38,250
(20,659)
47,039
341,142
(136,340)
(2,419)
(138,759)
202,383
The Company reviews its deferred tax asset valuation allowances on a quarterly basis, or whenever events or changes in
circumstances indicate that a review is required. In determining the requirement for a valuation allowance, the historical and
projected financial results of the legal entity or consolidated group recording the net deferred tax asset is considered, along with
any positive or negative evidence such as tax law changes. Since future financial results and tax law may differ from previous
estimates, periodic adjustments to the Company’s valuation allowances may be necessary.
At December 31, 2016, the Company had approximately $316.6 million state net operating loss carry-forwards expiring
in 2031. At December 31, 2016 the Company also had Wisconsin research and development credit carryforwards of $12.7
million expiring in 2028. The Company had a deferred tax asset of $24.6 million as of December 31, 2016 for the benefit of
these losses and credits. A valuation allowance of $4.6 million has been established against the deferred tax asset.
The Company has foreign net operating losses (NOL) totaling $9.0 million as of December 31, 2016. It has a valuation
allowance of $26.3 million against both the NOLs and other deferred tax assets of $17.3 million. The valuation allowance on
83
foreign net operating losses increased by $5.7 million, reflecting movement related to realizability assessment on additional
earnings and loss, as well as movements related to foreign currency rates.
The Company recognizes interest and penalties related to unrecognized tax benefits in the provision for income taxes.
Changes in the Company’s gross liability for unrecognized tax benefits, excluding interest and penalties, were as follows (in
thousands):
Unrecognized tax benefits, beginning of period
Increase in unrecognized tax benefits for tax positions taken in a prior period
Decrease in unrecognized tax benefits for tax positions taken in a prior period
Increase in unrecognized tax benefits for tax positions taken in the current period
Statute lapses
Settlements with taxing authorities
Unrecognized tax benefits, end of period
2016
2015
$
$
73,100
$
2,828
(21,061)
7,402
(1,907)
(4,823)
55,539
$
64,200
9,149
(1,993)
6,302
(2,465)
(2,093)
73,100
The amount of unrecognized tax benefits as of December 31, 2016 that, if recognized, would affect the effective tax rate
was $39.9 million.
The total gross amount of expense related to interest and penalties associated with unrecognized tax benefits recognized
during 2016 in the Company’s Consolidated Statements of Income was $0.5 million.
The total gross amount of interest and penalties associated with unrecognized tax benefits recognized at December 31,
2016 in the Company’s Consolidated Balance Sheets was $28.1 million.
The Company does not expect a significant increase or decrease to the total amounts of unrecognized tax benefits related
to continuing operations during the fiscal year ending December 31, 2017. However, the Company is under regular audit by tax
authorities. The Company believes that it has appropriate support for the positions taken on its tax returns and that its annual
tax provision includes amounts sufficient to pay any assessments. Nonetheless, the amounts ultimately paid, if any, upon
resolution of the issues raised by the taxing authorities may differ materially from the amounts accrued for each year.
The Company or one of its subsidiaries files income tax returns in the United States federal and Wisconsin state
jurisdictions and various other state and foreign jurisdictions. The Company is no longer subject to income tax examinations for
Wisconsin state income taxes before 2012 or for United States federal income taxes before 2014.
13. Employee Benefit Plans and Other Postretirement Benefits
The Company has a qualified defined benefit pension plan and several postretirement healthcare benefit plans, which
cover employees of the Motorcycles segment. The Company also has unfunded supplemental employee retirement plan
agreements (SERPA) with certain employees which were instituted to replace benefits lost under the Tax Revenue
Reconciliation Act of 1993.
Pension benefits are based primarily on years of service and, for certain plans, levels of compensation. Employees are
eligible to receive postretirement healthcare benefits upon attaining age 55 after rendering at least 10 years of service to the
Company. Some of the plans require employee contributions to partially offset benefit costs.
84
Obligations and Funded Status:
The following table provides the changes in the benefit obligations, fair value of plan assets and funded status of the
Company’s pension, SERPA and postretirement healthcare plans as of the Company’s December 31, 2016 and 2015
measurement dates (in thousands):
Pension and SERPA Benefits
2016
2015
Postretirement
Healthcare Benefits
2016
2015
Change in benefit obligation:
Benefit obligation, beginning of period
$
2,009,000
$
2,069,980
$
354,739
$
361,006
Service cost
Interest cost
Actuarial losses (gains)
Plan participant contributions
Plan amendments
Special early retirement benefits
Benefits paid, net of Medicare Part D subsidy
Benefit obligation, end of period
Change in plan assets:
Fair value of plan assets, beginning of period
Actual return on plan assets
Company contributions
Plan participant contributions
Benefits paid
Fair value of plan assets, end of period
Funded status of the plans, December 31
Amounts recognized in the Consolidated Balance
Sheets, December 31:
Accrued benefit liability (current liabilities)
Accrued benefit liability (long-term liabilities)
Net amount recognized
$
$
$
33,437
90,827
13,481
—
—
—
(160,310)
1,986,435
1,841,967
188,376
25,000
—
(155,454)
1,899,889
(86,546) $
40,039
87,345
(128,082)
—
6,407
10,563
(77,252)
2,009,000
1,992,646
(77,980)
—
—
(72,699)
1,841,967
(167,033) $
7,478
14,814
(4,647)
2,669
—
—
(28,622)
346,431
156,765
13,327
—
2,669
(2,669)
170,092
(176,339) $
8,259
14,166
(6,757)
2,587
—
622
(25,144)
354,739
156,840
(75)
—
2,587
(2,587)
156,765
(197,974)
(2,104) $
(84,442)
(86,546) $
(2,145) $
(3,072) $
(164,888)
(167,033) $
(173,267)
(176,339) $
(4,315)
(193,659)
(197,974)
Plan asset contributions and payments for 2015 have been adjusted to exclude benefits paid from general Company
assets.
Benefit Costs:
Components of net periodic benefit costs for the years ended December 31 (in thousands):
Pension and
SERPA Benefits
Postretirement
Healthcare Benefits
2016
2015
2014
2016
2015
2014
Service cost
Interest cost
Special early retirement benefits
Expected return on plan assets
Amortization of unrecognized:
Prior service cost (credit)
Net loss
Settlement loss
$
33,437
$
40,039
$
31,498
$
7,478
$
8,259
$
90,827
—
(145,781)
87,345
10,563
(144,929)
86,923
—
(136,734)
1,019
46,351
1,463
435
54,709
368
1,119
36,563
—
14,814
—
(12,069)
(2,803)
3,537
—
14,166
622
(11,506)
(3,217)
3,971
—
7,015
16,878
—
(10,429)
(3,853)
4,729
—
Net periodic benefit cost
$
27,316
$
48,530
$
19,369
$
10,957
$
12,295
$
14,340
85
Net periodic benefit costs are allocated among selling, administrative and engineering expense, cost of goods sold and
inventory.
The expected return on plan assets is calculated based on the market-related value of plan assets. The market-related
value of plan assets is different from the fair value in that asset gains/losses are smoothed over a five year period.
Unrecognized gains and losses related to plan obligations and assets are initially recorded in other comprehensive income
and result from actual experience that differs from assumed or expected results, and the impacts of changes in assumptions.
Unrecognized plan asset gains and losses not yet reflected in the market-related value of plan assets are not subject to
amortization. Remaining unrecognized gains and losses that exceed 10% of the greater of the projected benefit obligation or the
market-related value of plan assets are amortized to earnings over the estimated future service period of active plan
participants. The impacts of plan amendments, if any, are amortized over the estimated future service period of plan
participants at the time of the amendment.
Amounts included in accumulated other comprehensive income, net of tax, at December 31, 2016 which have not yet
been recognized in net periodic benefit cost are as follows (in thousands):
Prior service cost (credit)
Net actuarial loss
Total
Pension and
SERPA Benefits
Postretirement
Healthcare Benefits
Total
$
$
4,804
464,804
469,608
$
$
(7,279) $
46,250
38,971
$
(2,475)
511,054
508,579
Amounts expected to be recognized in net periodic benefit cost, net of tax, during the year ended December 31, 2017 are
as follows (in thousands):
Prior service cost (credit)
Net actuarial loss
Total
Assumptions:
Pension and
SERPA Benefits
Postretirement
Healthcare Benefits
Total
$
$
641
27,699
28,340
$
$
(1,367) $
2,053
686
$
(726)
29,752
29,026
Weighted-average assumptions used to determine benefit obligations and net periodic benefit cost at December 31 were
as follows:
Assumptions for benefit obligations:
Discount rate
Rate of compensation
Assumptions for net periodic benefit
cost:
Discount rate
Expected return on plan assets
Rate of compensation increase
Pension and
SERPA Benefits
Postretirement
Healthcare Benefits
2016
2015
2014
2016
2015
2014
4.30%
3.50%
4.53%
7.50%
3.50%
4.53%
3.50%
4.21%
7.75%
4.00%
4.21%
4.00%
5.08%
7.75%
4.00%
4.03%
n/a
4.29%
7.50%
n/a
4.29%
n/a
3.99%
7.70%
n/a
3.99%
n/a
4.70%
7.70%
n/a
Pension and SERPA Accumulated Benefit Obligation:
The Company’s pension and SERPA plans have a separately determined accumulated benefit obligation (ABO) and plan
asset value. The ABO is the actuarial present value of benefits based on service rendered and current and past compensation
levels. This differs from the projected benefit obligation (PBO) in that it includes no assumption about future compensation
levels. The total ABO for all the Company’s pension and SERPA plans combined was $1.90 billion and $1.92 billion as of
December 31, 2016 and 2015, respectively.
86
The following table summarizes information related to the Company's qualified pension plan which had a PBO in excess
of the fair value of plan assets at December 31 (in millions):
Pension plan with PBOs in excess of fair value of plan assets:
PBO
Fair value of plan assets
2016
2015
$
$
1,934.1
1,899.9
$
$
1,964.0
1,842.0
The fair value of the qualified pension plan assets was greater than the plan's ABO at December 31, 2016 and 2015.
The Company’s SERPA plans, which can only be funded as claims are paid, had projected and accumulated benefit
obligations of $52.3 million and $38.4 million, respectively, as of December 31, 2016 and $45.0 million and $35.8 million,
respectively, as of December 31, 2015.
Plan Assets:
Pension Plan Assets - The Company’s investment objective is to ensure assets are sufficient to pay benefits while
mitigating the volatility of retirement plan assets or liabilities recorded in the balance sheet. The Company mitigates volatility
through asset diversification and partial asset/liability matching. The investment portfolio for the Company's pension plan
assets contains a diversified blend of equity and fixed-income investments. The Company’s current overall targeted asset
allocation as a percentage of total market value was approximately 63% equities and 37% fixed-income and cash. Assets are
rebalanced regularly to keep the actual allocation in line with targets. Equity holdings primarily include investments in small-,
medium- and large-cap companies in the U.S. (including Company stock), investments in developed and emerging foreign
markets and other investments such as private equity and real estate. Fixed-income holdings consist of U.S. government and
agency securities, state and municipal bonds, corporate bonds from diversified industries and foreign obligations. In addition,
cash equivalent balances are maintained at levels adequate to meet near-term plan expenses and benefit payments. Investment
risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
Postretirement Healthcare Plan Assets - The Company's investment objective is to maximize the return on assets to help
pay the benefits by prudently investing in equities, fixed income and alternative assets. The Company's current overall targeted
asset allocation as a percentage of total market value was approximately 69% equities and 31% fixed-income and cash. Equity
holdings primarily include investments in small-, medium-, and large-cap companies in the U.S., investments in developed and
emerging foreign markets and other investments such as private equity and real estate. Fixed-income holdings consist of U.S.
government and agency securities, state and municipal bonds, corporate bonds from diversified industries and foreign
obligations. In addition, cash equivalent balances are maintained at levels adequate to meet near-term plan expenses and benefit
payments. Investment risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews.
87
The following tables present the fair values of the plan assets related to the Company’s pension and postretirement
healthcare plans within the fair value hierarchy as defined in Note 6.
The fair values of the Company’s pension plan assets as of December 31, 2016 were as follows (in thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Harley-Davidson common stock
Pooled equity funds
Other
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Total assets in the fair value hierarchy
Balance as of
December 31, 2016
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
$
84,548
$
1,284
$
83,264
603,568
50,256
74,301
316,225
105
586,302
50,256
74,301
316,225
105
17,266
—
—
—
—
1,044,455
1,027,189
17,266
41,089
36,210
418,522
170,741
69,871
12,509
748,942
41,089
—
—
57,543
—
—
98,632
1,877,945
$
1,127,105
$
—
36,210
418,522
113,198
69,871
12,509
650,310
750,840
Assets measured at net asset value as a practical expedient:
Limited partnership interests
Real estate investment trust
Total pension plan assets
9,321
12,623
$
1,899,889
Included in the pension plan assets are 1,273,592 shares of the Company’s common stock with a market value of $74.3
million at December 31, 2016.
88
The fair values of the Company’s postretirement healthcare plan assets as of December 31, 2016 were as follows (in
thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Other
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Total assets in the fair value hierarchy
Balance as of
December 31, 2016
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
$
4,442
$
1,180
$
3,262
84,643
14,190
19,132
9
117,974
12,262
7,364
11,750
9,690
633
459
42,158
84,643
13,995
19,132
9
117,779
12,262
—
—
—
—
—
12,262
164,574
$
131,221
$
—
195
—
—
195
—
7,364
11,750
9,690
633
459
29,896
33,353
Assets measured at net asset value as a practical expedient:
Real estate investment trust
Total postretirement healthcare plan assets
$
5,518
170,092
89
The fair values of the Company’s pension plan assets as of December 31, 2015 were as follows (in thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Harley-Davidson common stock
Pooled equity funds
Other
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Total assets in the fair value hierarchy
Balance as of
December 31, 2015
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
$
33,539
$
1,485
$
32,054
574,826
113,803
57,808
301,824
109
571,949
113,803
57,808
301,824
109
2,877
—
—
—
—
1,048,370
1,045,493
2,877
42,827
43,695
388,439
184,142
64,533
13,090
736,726
42,827
—
—
49,271
—
—
92,098
1,818,635
$
1,139,076
$
—
43,695
388,439
134,871
64,533
13,090
644,628
679,559
Assets measured at net asset value as a practical expedient:
Limited partnership interests
Real estate investment trust
Total pension plan assets
10,530
12,802
$
1,841,967
Included in the pension plan assets are 1,273,592 shares of the Company’s common stock with a market value of $57.8
million at December 31, 2015.
90
The fair values of the Company’s postretirement healthcare plan assets as of December 31, 2015 were as follows (in
thousands):
Cash and cash equivalents
Equity holdings:
U.S. companies
Foreign companies
Pooled equity funds
Other
Total equity holdings
Fixed-income holdings:
U.S. Treasuries
Federal agencies
Corporate bonds
Pooled fixed income funds
Foreign bonds
Municipal bonds
Total fixed-income holdings
Total assets in the fair value hierarchy
Balance as of
December 31, 2015
Quoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
$
6,068
$
2,980
$
3,088
74,083
17,267
17,410
11
108,771
10,531
6,508
10,270
8,305
890
531
37,035
74,083
16,849
17,410
11
108,353
10,531
—
—
—
—
—
10,531
151,874
$
121,864
$
—
418
—
—
418
—
6,508
10,270
8,305
890
531
26,504
30,010
Assets measured at net asset value as a practical expedient:
Real estate investment trust
Total postretirement healthcare plan assets
$
4,891
156,765
No plan assets are expected to be returned to the Company during the fiscal year ending December 31, 2017.
For 2017, the Company’s overall expected long-term rate of return is 7.25% for pension assets and 7.25% for
postretirement healthcare plan assets. The expected long-term rate of return is based on the portfolio as a whole and not on the
sum of the returns on individual asset categories. The return is based on historical returns adjusted to reflect the current view of
the long-term investment market.
Postretirement Healthcare Cost:
The weighted-average healthcare cost trend rate used in determining the accumulated postretirement benefit obligation of
the healthcare plans was as follows:
Healthcare cost trend rate for next year
Rate to which the cost trend rate is assumed to decline (the ultimate rate)
Year that the rate reaches the ultimate trend rate
2016
2015
7.25%
5.00%
2021
7.50%
5.00%
2021
This healthcare cost trend rate assumption can have a significant effect on the amounts reported. A one-percentage-point
change in the assumed healthcare cost trend rate would have the following effects (in thousands):
Total of service and interest cost components in 2016
Accumulated benefit obligation as of December 31, 2016
One
Percent
Increase
One
Percent
Decrease
$
$
658
12,670
$
$
(624)
(11,443)
91
Future Contributions and Benefit Payments:
In January 2017, the Company voluntarily contributed $25.0 million to further fund its qualified pension plan. No
pension plan contributions are required in 2017. The Company expects it will continue to make on-going payments related to
current benefits for SERPA and postretirement healthcare plans in 2017.
The expected benefit payments for the next five years and thereafter were as follows (in thousands):
2017
2018
2019
2020
2021
2022-2026
Defined Contribution Plans:
Pension
Benefits
SERPA
Benefits
Postretirement
Healthcare
Benefits
$
$
$
$
$
$
79,907
81,133
82,979
85,528
88,174
499,403
$
$
$
$
$
$
2,104
2,240
2,693
3,169
3,513
25,830
$
$
$
$
$
$
30,130
29,501
28,529
27,370
26,094
124,713
The Company has various defined contribution benefit plans that in total cover substantially all full-time employees.
Employees can make voluntary contributions in accordance with the provisions of their respective plan, which includes a
401(k) tax deferral option. The Company expensed $18.2 million, $18.0 million and $18.1 million for Company contributions
during 2016, 2015 and 2014, respectively.
14. Leases
The Company operates certain administrative, manufacturing, warehouse and testing facilities and equipment under lease
arrangements that are accounted for as operating leases. Total rental expense was $14.4 million, $15.0 million and $12.0
million for 2016, 2015 and 2014, respectively.
Future minimum operating lease payments at December 31, 2016 were as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
Total operating lease payments
15. Commitments and Contingencies
$
$
13,900
12,805
11,793
7,794
6,357
11,965
64,614
The Company is subject to lawsuits and other claims related to environmental, product and other matters. In determining
required reserves related to these items, the Company carefully analyzes cases and considers the likelihood of adverse
judgments or outcomes, as well as the potential range of possible loss. The required reserves are monitored on an ongoing basis
and are updated based on new developments or new information in each matter.
92
Environmental Protection Agency Notice:
In December 2009, the Company received formal, written requests for information from the United States Environmental
Protection Agency (EPA) regarding: (i) certificates of conformity for motorcycle emissions and related designations and labels,
(ii) aftermarket parts, and (iii) warranty claims on emissions related components. The Company promptly submitted written
responses to the EPA’s inquiry and has engaged in discussions with the EPA. Since that time, the EPA delivered various
additional requests for information to which the Company responded. More recently, in August 2016, the Company entered into
a consent decree with the EPA regarding these issues (the Settlement). In the Settlement the Company agreed to, among other
things, pay a fine, fund a three-year emissions mitigation project, and not sell tuning products unless they are approved by the
EPA or California Air Resources Board. The Company anticipates the EPA will move the court to finalize the Settlement in the
coming months. The Company has a reserve associated with this matter which is included in accrued liabilities in the
Consolidated Balance Sheet, and as a result, if it is finalized, the Settlement would not have a material adverse effect on the
Company's financial condition or results of operations. The Settlement is not final until it is approved by the court, and if it is
not approved by the court, the Company cannot reasonably estimate the impact of any remedies the EPA might seek beyond the
Company's current reserve for this matter.
York Environmental Matters:
The Company is involved with government agencies and groups of potentially responsible parties related to a matter
involving the cleanup of soil and groundwater contamination at its York, Pennsylvania facility. The York facility was formerly
used by the U.S. Navy and AMF prior to the purchase of the York facility by the Company from AMF in 1981. Although the
Company is not certain as to the full extent of the environmental contamination at the York facility, it has been working with
the Pennsylvania Department of Environmental Protection (PADEP) since 1986 in undertaking environmental investigation and
remediation activities, including a site-wide remedial investigation/feasibility study (RI/FS).
In January 1995, the Company entered into a settlement agreement (the Agreement) with the Navy, and the parties
amended the Agreement in 2013 to address ordnance and explosive waste. The Agreement calls for the Navy and the Company
to contribute amounts into a trust equal to 53% and 47%, respectively, of costs associated with environmental investigation and
remediation activities at the York facility (Response Costs). The trust administers the payment of the Response Costs incurred
at the York facility as covered by the Agreement.
The Company has a reserve for its estimate of its share of the future Response Costs at the York facility which is included
in accrued liabilities in the Consolidated Balance Sheets. While much of the work on the RI/FS is complete, it is still under
agency review and given the uncertainty that exists concerning the nature and scope of additional environmental investigation
and remediation that may ultimately be required under the RI/FS that is finally approved or otherwise at the York facility, the
Company is unable to make a reasonable estimate of those additional costs, if any, that may result.
The estimate of the Company's future Response Costs that will be incurred at the York facility is based on reports of
independent environmental consultants retained by the Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities.
Product Liability Matters:
The Company is involved in product liability suits related to the operation of its business. The Company accrues for claim
exposures that are probable of occurrence and can be reasonably estimated. The Company also maintains insurance coverage
for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and that product
liability suits will not have a material adverse effect on the Company’s consolidated financial statements.
National Highway Traffic Safety Administration Matters:
In July 2016, the National Highway Traffic Safety Administration (NHTSA) began an investigation into certain of the
Company's model-year 2008-2011 motorcycles equipped with anti-lock braking systems (ABS). NHTSA’s investigation is in
response to rider complaints related to brake failures. NHTSA noted that Harley-Davidson has a two-year brake fluid
replacement interval that owners either are unaware of or ignore. The Company does not believe that a loss related to this
matter is probable and no reserve has been established. However, it is possible that the outcome of NHTSA’s investigation
could result in future costs to the Company. Given the uncertainty that still exists concerning the resolution of this matter, the
Company cannot reasonably estimate these possible future costs, if any.
93
16. Capital Stock
Common Stock:
The Company is authorized to issue 800,000,000 shares of common stock of $0.01 par value. There were 175.9 million
and 184.7 million common shares outstanding as of December 31, 2016 and 2015, respectively. During 2016, the Company
retired 165.0 million shares of its treasury stock.
During 2016, the Company repurchased 9.9 million shares of its common stock at a weighted-average price of $47. This
includes 0.1 million shares of common stock that were repurchased from employees that surrendered stock to satisfy
withholding taxes in connection with the vesting of restricted stock awards. The remaining repurchases were made pursuant to
the following authorizations (in millions of shares):
Board of Directors’ Authorization
2016
2015
2014
Shares Repurchased
Authorization Remaining
at December 31, 2016
1997 Authorization
2007 Authorization
2014 Authorization
2015 Authorization
2016 Authorization
Total
—
—
—
9.0
0.7
9.7
0.9
0.9
20.0
6.0
—
27.8
3.2
5.8
—
—
—
9.0
—
—
—
—
19.3
19.3
1997 Authorization – The Company had an authorization from its Board of Directors (originally adopted December 1997)
to repurchase shares of its outstanding common stock under which the cumulative number of shares repurchased, at the time of
any repurchase, shall not exceed the sum of (1) the number of shares issued in connection with the exercise of stock options
occurring on or after January 1, 2004, and (2) 1% of the issued and outstanding common stock of the Company on January 1 of
the current year, adjusted for any stock split.
2007 Authorization – In December 2007, the Company’s Board of Directors separately authorized the Company to buy
back up to 20.0 million shares of its common stock with no dollar limit or expiration date.
2014 Authorization – In February 2014, the Company’s Board of Directors separately authorized the Company to buy
back up to 20.0 million shares of its common stock with no dollar limit or expiration date.
2015 Authorization – In June 2015, the Company’s Board of Directors separately authorized the Company to buy back up
to 15.0 million shares of its common stock with no dollar limit or expiration date.
2016 Authorization – In February 2016, the Company’s Board of Directors separately authorized the Company to buy
back up to 20.0 million shares of its common stock with no dollar limit or expiration date.
Preferred Stock:
The Company is authorized to issue 2,000,000 shares of preferred stock of $1.00 par value, none of which is outstanding.
17. Share-Based Awards
The Company has a share-based compensation plan which was approved by its Shareholders in April 2014 (Plan) under
which the Board of Directors may grant to employees share-based awards including nonqualified stock options, stock
appreciation rights (SARs), shares of restricted stock, restricted stock units (RSUs) and performance restricted stock units
(PRSUs). PRSUs include a three-year performance period with vesting based 42.5% on achievement of net income targets,
42.5% on achievement of return on invested capital targets and 15.0% on achievement of new rider targets. Shares of restricted
stock and RSUs granted under the Plan vest ratably over a three-year period with the first one-third of the grant vesting one
year after the date of grant. Dividends are paid on shares of restricted stock, RSUs settled with stock and PRSUs settled with
stock. Dividend equivalents are paid on RSUs and PRSUs settled with cash. The options and SARs granted under the Plan have
an exercise price equal to the fair market value of the underlying stock at the date of grant and vest ratably over a three-year
period with the first one-third of the grant becoming exercisable one year after the date of grant. The options and SARs expire
10 years from the date of grant. At December 31, 2016, there were 11.7 million shares of common stock available for future
awards under the Plan.
94
Restricted Stock and Performance Restricted Stock Awards Settled in Stock:
Beginning in 2016, the Company granted certain eligible U.S. employees PRSUs that settle in Company stock. Beginning
in 2014, the Company granted certain eligible U.S. employees RSUs that settle in Company stock. Prior to 2014, the Company
granted restricted, nonvested stock. The fair value of RSUs and PRSUs settled in stock and restricted stock is determined based
on the market price of the Company’s shares on the grant date. There were no outstanding restricted stock awards at December
31, 2016. The following table summarizes the RSUs and PRSUs settled in stock and restricted stock transactions for the year
ended December 31, 2016 (in thousands except for per share amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
Shares / Units
Grant Date
Fair Value
Per Share
850
$
1,054
$
(389) $
(144) $
1,371
$
59
41
59
49
46
As of December 31, 2016, there was $23.7 million of unrecognized compensation cost related to RSUs and PRSUs
settled in stock that is expected to be recognized over a weighted-average period of 1.9 years.
Restricted Stock Awards Settled in Cash:
Restricted stock units (RSUIs) and performance restricted stock units (PRSUIs) granted to certain eligible international
employees vest under the same terms and conditions as RSUs and PRSUs settled in stock and restricted stock; however, they
are settled in cash equal to their settlement date fair value. As a result, RSUIs and PRSUIs are recorded in the Company’s
consolidated balance sheets as a liability until the date of vesting.
The fair value of RSUIs and PRSUIs is determined based on the market price of the Company’s shares on the grant date.
The following table summarizes the RSUI and PRSUI transactions for the year ended December 31, 2016 (in thousands except
for per share amounts):
Nonvested, beginning of period
Granted
Vested
Forfeited
Nonvested, end of period
Stock Options:
Weighted-Average
Grant Date
Fair Value
Per Share
Units
109
$
94
$
(55) $
(24) $
124
$
52
58
52
56
56
There were no stock options granted in 2016. In 2015 and 2014, the Company estimated the grant date fair value of its
option awards granted using a lattice-based option valuation model. The Company believes that the lattice-based option
valuation model provides a more precise estimate of fair value than the Black-Scholes option pricing model. Lattice-based
option valuation models utilize ranges of assumptions over the expected term of the options. The Company used implied
volatility to determine the expected volatility of its stock. The Company used historical data to estimate option exercise and
employee termination within the valuation model. The expected term of options granted was derived from the output of the
option valuation model and represents the average period of time that options granted are expected to be outstanding. The risk-
free rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of
grant.
95
There were no stock options granted in 2016. Assumptions used in calculating the lattice-based fair value of options
granted during 2015 and 2014 were as follows:
Expected average term (in years)
Expected volatility
Weighted average volatility
Expected dividend yield
Risk-free interest rate
2015
2014
6.0
24% - 30%
28%
2.0%
0.1% - 2.0%
6.1
25% - 34%
32%
1.8%
0.1% - 2.8%
The following table summarizes the stock option transactions for the year ended December 31, 2016 (in thousands except
for per share amounts):
Options outstanding, beginning of period
Options exercised
Options forfeited
Options outstanding, end of period
Exercisable, end of period
Options
Weighted-
Average Price
2,503
$
(468) $
(157) $
1,878
$
1,599
$
47
34
58
49
46
The weighted-average fair value of options granted during the years ended December 31, 2015 and 2014 was $13 and
$14, respectively.
As of December 31, 2016, there was $1.0 million of unrecognized compensation cost related to stock options that is
expected to be recognized over a weighted-average period of 1.0 year.
The following table summarizes the aggregate intrinsic value related to options outstanding, exercisable and exercised as
of and for the years ended December 31 (in thousands):
Exercised
Outstanding
Exercisable
2016
2015
2014
$
$
$
9,595
22,383
22,383
$
$
$
9,890
16,605
16,605
$
$
$
31,623
61,947
54,071
The Company’s policy is to issue new shares of common stock upon the exercise of employee stock options.
Stock options outstanding at December 31, 2016 were as follows (options in thousands):
Price Range
$10.01 to $20
$20.01 to $30
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
Options outstanding
Options exercisable
Weighted-Average
Contractual Life
Options
Weighted-Average
Exercise Price
2.2
3.1
1.1
4.5
4.2
5.1
4.2
3.5
199
155
112
272
313
827
1,878
1,599
$
$
$
$
$
$
$
$
14
24
39
44
52
64
49
46
Stock Appreciation Rights (SARs):
SARs vest under the same terms and conditions as options; however, they are settled in cash equal to their settlement date
fair value. As a result, SARs are recorded in the Company’s consolidated balance sheets as a liability until the date of exercise.
96
The fair value of each SAR award is estimated using a lattice-based valuation model. In accordance with ASC Topic 718,
“Stock Compensation,” the fair value of each SAR award is recalculated at the end of each reporting period and the liability
and expense adjusted based on the new fair value and the percent vested.
No SARs were granted in 2016. The assumptions used to determine the fair value of the SAR awards at December 31,
2016 and 2015 were as follows:
Expected average term (in years)
Expected volatility
Expected dividend yield
Risk-free interest rate
2016
5.2 - 5.7
28% - 31%
2.4%
0.5% - 2.6%
2015
5.3 - 7.4
28% - 30%
2.7%
0.2% - 2.3%
The following table summarizes the SAR transactions for the year ended December 31, 2016 (in thousands except for per
share amounts):
Outstanding, beginning of period
Exercised
Forfeited
Outstanding, end of period
Exercisable, end of period
SARs
Weighted-Average
Price
162
$
(84) $
(3) $
75
$
65
$
33
29
63
37
34
The weighted-average fair value of SARs granted during the years ended December 31, 2015 and 2014 was $13 and $14,
respectively.
18. Earnings Per Share
The following table sets forth the computation of basic and diluted earnings per share from continuing operations for the
years ended December 31 (in thousands except per share amounts):
Numerator:
Income used in computing basic and diluted earnings per share
$
692,164
$
752,207
$
844,611
2016
2015
2014
Denominator:
Denominator for basic earnings per share-weighted-average
common shares
Effect of dilutive securities – employee stock compensation plan
Denominator for diluted earnings per share- adjusted weighted-
average shares outstanding
Earnings per common share:
Basic
Diluted
179,676
859
202,681
1,005
216,305
1,401
180,535
203,686
217,706
$
$
3.85
3.83
$
$
3.71
3.69
$
$
3.90
3.88
Options to purchase 1.4 million, 1.0 million and 0.5 million weighted-average shares of common stock outstanding
during 2016, 2015 and 2014, respectively, were not included in the Company’s computation of dilutive securities because the
exercise price was greater than the market price and therefore the effect would have been anti-dilutive.
The Company has a share-based compensation plan under which employees may be granted share-based awards,
including shares of restricted stock and restricted stock units (RSUs). Non-forfeitable dividends are paid on unvested shares of
restricted stock and non-forfeitable dividend equivalents are paid on unvested RSUs. As such, shares of restricted stock and
RSUs are considered participating securities under the two-class method of calculating earnings per share as described in ASC
Topic 260, “Earnings per Share.” The two-class method of calculating earnings per share did not have a material impact on the
Company’s earnings per share calculation as of December 31, 2016, 2015 and 2014.
97
19. Reportable Segments and Geographic Information
Reportable Segments:
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor
Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the
Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment. The Company’s reportable
segments are strategic business units that offer different products and services and are managed separately based on the
fundamental differences in their operations.
The Motorcycles segment consists of HDMC which designs, manufactures and sells at wholesale on-road Harley-
Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and related services. The Company’s
products are sold to retail customers through a network of independent dealers. The Company conducts business on a global
basis, with sales in the United States, Canada, Latin America, Europe/Middle East/Africa (EMEA) and the Asia Pacific region.
The Financial Services reportable segment consists of HDFS which provides wholesale and retail financing and provides
insurance and insurance-related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts
business principally in the United States and Canada.
Information by segment is set forth below for the years ended December 31 (in thousands):
Motorcycles net revenue
Gross profit
Selling, administrative and engineering expense
Operating income from Motorcycles
Financial Services revenue
Financial Services expense
Operating income from Financial Services
2016
2015
2014
$
$
$
$
5,271,376
$
5,308,744
$
1,851,666
1,078,260
1,952,460
1,076,970
773,406
725,082
449,552
275,530
$
$
$
875,490
686,658
406,453
280,205
$
$
$
5,567,681
2,025,080
1,021,933
1,003,147
660,827
382,991
277,836
Financial Services revenue includes $4.4 million, $6.9 million and $8.1 million of interest that HDMC paid to HDFS on
wholesale finance receivables in 2016, 2015 and 2014, respectively. The offsetting cost of these interest incentives was
recorded as a reduction to Motorcycles revenue.
Information by segment is set forth below as of December 31 (in thousands):
2016
Total assets
Depreciation and amortization
Capital expenditures
2015
Total assets
Depreciation and amortization
Capital expenditures
2014
Total assets
Depreciation and amortization
Capital expenditures
Motorcycles
Financial
Services
Consolidated
$
$
$
$
$
$
$
$
$
2,490,450
202,122
245,316
2,522,249
188,926
249,772
2,502,190
171,187
224,262
$
$
$
$
$
$
$
$
$
7,399,790
7,433
10,947
7,450,728
9,148
10,202
7,013,680
8,113
8,057
$
$
$
$
$
$
$
$
$
9,890,240
209,555
256,263
9,972,977
198,074
259,974
9,515,870
179,300
232,319
98
Geographic Information:
Included in the consolidated financial statements are the following amounts relating to geographic locations for the years
ended December 31 (in thousands):
Revenue from Motorcycles(a):
United States
EMEA
Japan
Canada
Australia and New Zealand
Other foreign countries
Total revenue from Motorcycles
Revenue from Financial Services(a):
United States
Europe
Canada
Other foreign countries
Total revenue from Financial Services
Long-lived assets(b):
United States
International
Total long-lived assets
2016
2015
2014
$
3,579,129
$
3,768,069
$
3,773,087
798,489
200,309
212,099
181,809
299,541
5,271,376
692,784
6,528
21,626
4,144
725,082
943,479
38,114
981,593
$
$
$
$
$
728,198
162,675
178,042
165,854
305,906
5,308,744
656,888
5,373
21,180
3,217
686,658
915,509
26,909
942,418
$
$
$
$
$
869,690
197,792
194,422
190,029
342,661
5,567,681
627,317
5,684
23,707
4,119
660,827
865,617
34,328
899,945
$
$
$
$
$
(a) Revenue is attributed to geographic regions based on location of customer.
(b) Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, “Segment
Reporting,” such as deferred income taxes and finance receivables.
20. Related Party Transactions
A director of the Company is Chairman and Chief Executive Officer and an equity owner of Fred Deeley Imports Ltd.
(Deeley Imports), the exclusive distributor of the Company’s motorcycles in Canada until August 2015. On August 4, 2015, the
Company completed its purchase of certain assets and liabilities from Deeley Imports including, among other things, the
acquisition of the exclusive right to distribute the Company's motorcycles and other products in Canada. As a result of the
acquisition, the Company no longer does business with Deeley Imports. Refer to Note 3 for further details.
The Company recorded Motorcycles and Related Products revenue and Financial Services revenue from Deeley Imports
during 2015 and 2014 of $117.3 million and $194.8 million, respectively. The Company recorded no revenue from Deeley
Imports during 2016. The Company had no finance receivables balances due from Deeley Imports at December 31, 2016 and
2015.
Upon the termination of the distribution agreement between the Company and Deeley Imports, the Company entered into
dealer agreements with approximately 66 dealers in Canada, all of which had preexisting dealer agreements with Deeley
Imports. These new Canadian dealer agreements included an agreement with Trev Deeley Motorcycles for the operation of a
Harley-Davidson dealership located in Richmond, British Columbia. Trev Deeley Motorcycles is owned by the Darren James
2014 Trust, of which a director of the Company is the sole trustee and his son is the beneficiary.
The Company recorded Motorcycles and Related Products revenue and Financial Services revenue from Trev Deeley
Motorcycles during 2016 and 2015 of $5.3 million and $1.4 million, respectively, and had finance receivables balances due
from Trev Deeley Motorcycles of $0.5 million and $0.3 million at December 31, 2016 and 2015, respectively.
99
21. Supplemental Consolidating Data
The supplemental consolidating data for the periods noted is presented for informational purposes. The supplemental
consolidating data may be different than segment information presented elsewhere due to the allocation of intercompany
eliminations to reporting segments. All supplemental data is presented in thousands.
Year Ended December 31, 2016
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
Revenue:
Motorcycles and Related Products
$
5,281,355
$
— $
(9,979) $
(1,654)
(11,633)
5,271,376
725,082
5,996,458
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
—
5,281,355
3,419,710
—
—
1,080,020
4,499,730
781,625
187,645
29,670
939,600
231,986
726,736
726,736
—
173,756
136,617
149,157
459,530
267,206
—
—
267,206
99,761
$
707,614
$
167,445
$
(182,895) $
Year Ended December 31, 2015
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
(10,106) $
(1,553)
(11,659)
5,308,744
686,658
5,995,402
Revenue:
Motorcycles and Related Products
$
5,318,850
$
— $
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
—
5,318,850
3,356,284
—
—
1,078,525
4,434,809
884,041
106,585
12,117
978,509
300,499
688,211
688,211
—
161,983
101,345
153,229
416,557
271,654
—
—
271,654
97,457
—
—
—
(11,738)
(11,738)
105
(183,000)
—
(182,895)
—
—
—
—
(11,659)
(11,659)
—
(100,000)
—
(100,000)
—
3,419,710
173,756
136,617
1,217,439
4,947,522
1,048,936
4,645
29,670
1,023,911
331,747
692,164
3,356,284
161,983
101,345
1,220,095
4,839,707
1,155,695
6,585
12,117
1,150,163
397,956
752,207
$
678,010
$
174,197
$
(100,000) $
100
Year Ended December 31, 2014
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
Revenue:
Motorcycles and Related Products
$
5,577,697
$
— $
Financial Services
Total revenue
Costs and expenses:
Motorcycles and Related Products cost of
goods sold
Financial Services interest expense
Financial Services provision for credit losses
Selling, administrative and engineering
expense
Total costs and expenses
Operating income
Investment income
Interest expense
Income before provision for income taxes
Provision for income taxes
Net income
—
5,577,697
3,542,601
—
—
1,023,450
4,566,051
1,011,646
126,499
4,162
1,133,983
338,453
662,345
662,345
—
164,476
80,946
147,586
393,008
269,337
—
—
269,337
100,256
(10,016) $
(1,518)
(11,534)
5,567,681
660,827
6,228,508
—
—
—
(11,534)
(11,534)
—
(120,000)
—
(120,000)
—
3,542,601
164,476
80,946
1,159,502
4,947,525
1,280,983
6,499
4,162
1,283,320
438,709
844,611
$
795,530
$
169,081
$
(120,000) $
101
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt, net
Total current liabilities
Long-term debt, net
Pension liability
Postretirement healthcare liability
Other long-term liabilities
Commitments and contingencies (Note 15)
Shareholders’ equity
December 31, 2016
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
$
425,540
$
334,444
$
5,019
450,186
500
—
—
2,076,261
499,917
—
127,606
1,508,268
—
942,634
53,391
103,487
132,835
—
52,574
46,934
2,510,713
4,759,197
38,959
—
66,152
24,769
2,740,615
$
7,399,790
$
219,353
$
181,045
$
395,907
—
—
615,260
741,306
84,442
173,267
150,391
90,910
1,055,708
1,084,884
2,412,547
3,925,669
—
—
29,697
$
$
— $
—
(165,080)
—
—
—
(49)
(165,129)
—
—
—
(1,910)
(83,126)
(250,165) $
(165,080) $
(165)
—
—
(165,245)
—
—
—
2,748
759,984
5,519
285,106
2,076,261
499,917
52,574
174,491
3,853,852
4,759,197
981,593
53,391
167,729
74,478
9,890,240
235,318
486,652
1,055,708
1,084,884
2,862,562
4,666,975
84,442
173,267
182,836
975,949
1,031,877
$
2,740,615
$
7,399,790
$
(87,668)
(250,165) $
1,920,158
9,890,240
102
ASSETS
Current assets:
Cash and cash equivalents
Marketable securities
Accounts receivable, net
Finance receivables, net
Inventories
Restricted cash
Deferred income taxes
Other current assets
Total current assets
Finance receivables, net
Property, plant and equipment, net
Goodwill
Deferred income taxes
Other long-term assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Short-term debt
Current portion of long-term debt, net
Total current liabilities
Long-term debt, net
Pension liability
Postretirement healthcare liability
Other long-term liabilities
Commitments and contingencies (Note 15)
Shareholders’ equity
December 31, 2015
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
$
400,443
$
321,766
$
45,192
390,799
—
—
—
2,053,582
585,907
—
56,319
90,824
1,569,484
—
906,972
54,182
86,075
133,753
—
88,267
46,450
43,807
2,553,872
4,814,571
35,446
—
15,681
31,158
2,750,466
$
7,450,728
$
220,050
$
158,958
$
387,137
—
—
607,187
740,653
164,888
193,659
166,440
89,048
1,201,380
838,349
2,287,735
4,091,816
—
—
28,560
$
$
— $
—
(143,394)
—
—
—
—
(2,079)
(145,473)
—
—
—
(2,142)
(80,602)
(228,217) $
(143,394) $
(4,221)
—
—
(147,615)
—
—
—
—
722,209
45,192
247,405
2,053,582
585,907
88,267
102,769
132,552
3,977,883
4,814,571
942,418
54,182
99,614
84,309
9,972,977
235,614
471,964
1,201,380
838,349
2,747,307
4,832,469
164,888
193,659
195,000
877,639
1,042,617
$
2,750,466
$
7,450,728
$
(80,602)
(228,217) $
1,839,654
9,972,977
103
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization of intangibles
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to
sales
Provision for credit losses
Gain on off-balance sheet asset-backed securitization
Loss on debt extinguishment
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables—accrued interest and other
Inventories
Accounts payable and accrued liabilities
Derivative instruments
Other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Proceeds from finance receivables sold
Sales and redemptions of marketable securities
Other
Net cash used by investing activities
Year Ended December 31, 2016
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
$
707,614
$
167,445
$ (182,895) $
692,164
202,122
—
654
38,273
(55,809)
29,811
—
—
—
—
7,772
(7,041)
(67,621)
—
85,072
26,005
(3,413)
(25,415)
230,410
938,024
7,433
86,681
8,598
—
—
2,525
—
136,617
(9,269)
118
(7,705)
239
—
(1,489)
—
25,027
—
(2,332)
246,443
413,888
—
—
—
—
—
—
(3,233)
—
—
—
(232)
(105)
21,687
—
—
(12,795)
—
—
5,322
(177,573)
(245,316)
(10,947)
— (7,420,177)
— 6,936,140
—
312,571
—
3,755,682
(3,761,109)
—
40,014
411
(204,891)
—
—
(182,413)
—
—
(5,427)
209,555
86,681
9,252
38,273
(55,809)
32,336
(3,233)
136,617
(9,269)
118
(165)
(6,907)
(45,934)
(1,489)
85,072
38,237
(3,413)
(27,747)
482,175
1,174,339
(256,263)
(3,664,495)
3,175,031
312,571
40,014
411
(392,731)
104
Year Ended December 31, 2016
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
—
—
— 1,193,396
(451,336)
(665,400)
62,396
(71,500)
—
—
—
—
— 1,193,396
(451,336)
(665,400)
62,396
(71,500)
—
—
—
—
(252,321)
(465,341)
2,251
15,782
(699,629)
(8,407)
25,097
400,443
25,097
425,540
$
$
$
(145,812)
43,495
(183,000)
—
—
—
(217,761)
(1,036)
12,678
321,766
12,678
334,444
$
$
$
$
$
$
—
—
183,000
—
—
—
183,000
—
— $
(145,812)
43,495
(252,321)
(465,341)
2,251
15,782
(734,390)
(9,443)
37,775
— $
—
— $
722,209
37,775
759,984
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net decrease in credit facilities and unsecured commercial
paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase in cash and cash equivalents
Cash and cash equivalents:
Cash and cash equivalents—beginning of period
Net increase in cash and cash equivalents
Cash and cash equivalents—end of period
105
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization of intangibles
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to
sales
Provision for credit losses
Loss on debt extinguishment
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Derivative instruments
Other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Sales and redemptions of marketable securities
Acquisition of business
Other
Net cash used by investing activities
Year Ended December 31, 2015
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
$
678,010
$
174,197
$ (100,000) $
752,207
188,926
—
267
60,824
(28,490)
26,775
—
—
—
(4,792)
19,625
4,055
—
(155,222)
81,929
(5,615)
33,658
221,940
899,950
9,148
93,546
9,708
—
—
2,658
—
101,345
1,099
(11,692)
1,288
—
(3,046)
—
18,539
—
(3,287)
219,306
393,503
—
—
—
—
—
—
(113,970)
—
—
—
—
(17,720)
—
—
38,355
—
—
(93,335)
(193,335)
198,074
93,546
9,975
60,824
(28,490)
29,433
(113,970)
101,345
1,099
(16,484)
20,913
(13,665)
(3,046)
(155,222)
138,823
(5,615)
30,371
347,911
1,100,118
(249,772)
(10,202)
— (7,836,279)
— 7,127,999
11,507
(59,910)
7,474
(290,701)
—
—
—
(718,482)
—
4,084,449
(3,991,114)
—
—
—
93,335
(259,974)
(3,751,830)
3,136,885
11,507
(59,910)
7,474
(915,848)
106
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Proceeds from issuance of senior unsecured notes
Intercompany borrowing activity
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase in credit facilities and unsecured commercial
paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash (used by) provided by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
Cash and cash equivalents:
Year Ended December 31, 2015
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
740,385
250,000
—
—
595,386
(610,331)
—
(250,000)
— 1,195,668
— (1,008,135)
87,442
—
(72,727)
—
—
—
(249,262)
(1,537,020)
3,468
20,179
(772,250)
(10,451)
$ (173,452) $
469,473
11,410
(100,000)
—
—
—
318,186
(4,226)
(11,019) $
—
—
—
—
595,386
(610,331)
740,385
—
— 1,195,668
— (1,008,135)
87,442
—
(72,727)
—
—
469,473
100,000
—
11,410
(249,262)
— (1,537,020)
3,468
—
100,000
—
20,179
(354,064)
(14,677)
—
— $ (184,471)
Cash and cash equivalents – beginning of period
Net decrease in cash and cash equivalents
Cash and cash equivalents – end of period
$
$
573,895
(173,452)
400,443
$
$
332,785
(11,019)
321,766
$
$
— $
—
— $
906,680
(184,471)
722,209
107
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization of intangibles
Amortization of deferred loan origination costs
Amortization of financing origination fees
Provision for long-term employee benefits
Employee benefit plan contributions and payments
Stock compensation expense
Net change in wholesale finance receivables related to
sales
Provision for credit losses
Loss on debt extinguishment
Deferred income taxes
Other, net
Changes in current assets and liabilities:
Accounts receivable, net
Finance receivables – accrued interest and other
Inventories
Accounts payable and accrued liabilities
Derivative instruments
Other
Total adjustments
Net cash provided by operating activities
Cash flows from investing activities:
Capital expenditures
Origination of finance receivables
Collections on finance receivables
Sales and redemptions of marketable securities
Other
Net cash used by investing activities
Year Ended December 31, 2014
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
$
795,530
$
169,081
$ (120,000) $
844,611
171,187
—
59
33,709
(29,686)
35,064
—
—
—
(191)
42,237
(31,740)
—
(50,886)
18,255
703
(17,187)
171,524
967,054
8,113
94,429
8,383
—
—
2,865
—
80,946
3,942
(7,430)
(21,764)
—
(2,515)
—
21,629
—
13,798
202,396
371,477
—
—
—
—
—
—
(75,210)
—
—
—
—
21,931
—
—
(18,575)
—
—
(71,854)
(191,854)
(224,262)
(8,057)
— (7,693,884)
— 7,066,852
41,010
1,837
(181,415)
—
—
(635,089)
—
4,125,461
(4,053,607)
—
—
71,854
179,300
94,429
8,442
33,709
(29,686)
37,929
(75,210)
80,946
3,942
(7,621)
20,473
(9,809)
(2,515)
(50,886)
21,309
703
(3,389)
302,066
1,146,677
(232,319)
(3,568,423)
3,013,245
41,010
1,837
(744,650)
108
Year Ended December 31, 2014
HDMC
Entities
HDFS
Entities
Eliminations
Consolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
Repayments of medium-term notes
Repayments of senior unsecured notes
Intercompany borrowing activity
Proceeds from securitization debt
Repayments of securitization debt
Borrowings of asset-backed commercial paper
Repayments of asset-backed commercial paper
Net increase in credit facilities and unsecured commercial
paper
Net change in restricted cash
Dividends paid
Purchase of common stock for treasury
Excess tax benefits from share-based payments
Issuance of common stock under employee stock option plans
Net cash (used by) provided by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
Cash and cash equivalents:
—
—
(303,000)
200,000
—
—
—
—
—
—
(238,300)
(615,602)
11,540
37,785
(907,577)
(23,079)
$ (145,017) $
991,835
(526,431)
—
(200,000)
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(120,000)
—
—
—
251,481
(2,784)
(14,915) $
—
—
—
—
—
—
—
—
—
—
120,000
—
—
991,835
(526,431)
(303,000)
—
847,126
(834,856)
84,907
(77,800)
63,945
22,755
(238,300)
(615,602)
11,540
120,000
—
37,785
(536,096)
—
(25,863)
— $ (159,932)
Cash and cash equivalents – beginning of period
Net decrease in cash and cash equivalents
Cash and cash equivalents – end of period
$
$
718,912
(145,017)
573,895
$
$
347,700
(14,915)
332,785
$
$
— $ 1,066,612
—
(159,932)
906,680
— $
22. Subsequent Events
In January 2017, the Company transferred $333.4 million of U.S. retail motorcycle finance receivables to an SPE
which, in turn, issued $300.0 million of debt to the U.S. Conduit Facilities.
109
SUPPLEMENTARY DATA
Quarterly financial data (unaudited)
(In millions, except per share data)
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Mar 27,
2016
Mar 29,
2015
June 26,
2016
June 28,
2015
Sep 25,
2016
Sep 27,
2015
Dec 31,
2016
Dec 31,
2015
$1,576.6
$ 332.5
$1,510.6
$ 345.5
$1,670.1
$ 322.7
$1,650.8
$ 380.6
$1,091.6
$ 108.9
$1,140.3
$ 143.1
$ 933.0
9.3
$
$1,007.1
6.4
$
$ 173.4
56.4
$
$ 162.4
64.7
$
$ 191.0
89.6
$
$ 173.6
81.9
$
$ 183.2
69.4
$
$ 177.1
72.8
$
$ 177.6
60.1
$
$ 173.6
60.9
$
$ 382.4
$ 250.5
$ 411.4
$ 269.9
$ 405.9
$ 280.4
$ 464.0
$ 299.8
$ 173.0
$ 114.1
$ 214.2
$ 140.3
$
$
1.37
1.36
$
$
1.28
1.27
$
$
1.55
1.55
$
$
1.44
1.44
$
$
0.64
0.64
$
$
0.69
0.69
$
$
$
$
62.6
47.2
0.27
0.27
$
$
$
$
60.6
42.2
0.22
0.22
Motorcycles:
Revenue
Operating income
Financial Services:
Revenue
Operating income
Consolidated:
Income before taxes
Net income
Earnings per common share:
Basic
Diluted
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A.
Controls and Procedures
Evaluation of Disclosure Controls and Procedures
In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the Exchange Act), as of the end of the period
covered by this Annual Report on Form 10-K, the Company’s management evaluated, with the participation of the Company’s
President and Chief Executive Officer and the Senior Vice President and Chief Financial Officer, the effectiveness of the design
and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange
Act). Based upon their evaluation of these disclosure controls and procedures, the President and Chief Executive Officer and
the Senior Vice President and Chief Financial Officer have concluded that the disclosure controls and procedures were effective
as of the end of the period covered by this Annual Report on Form 10-K to ensure that information required to be disclosed by
the Company in the reports it files or submits under the Exchange Act is recorded, processed, summarized and reported, within
the time period specified in the Securities and Exchange Commission rules and forms, and to ensure that information required
to be disclosed by the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to
the Company’s management, including its President and Chief Executive Officer and its Senior Vice President and Chief
Financial Officer, as appropriate, to allow timely decisions regarding disclosure.
Management’s Report on Internal Control over Financial Reporting
The report of management required under this Item 9A is contained in Item 8 of Part II of this Annual Report on Form
10-K under the heading “Management’s Report on Internal Control over Financial Reporting.”
Attestation Report of Independent Registered Public Accounting Firm
The attestation report required under this Item 9A is contained in Item 8 of Part II of this Annual Report on Form 10-K
under the heading “Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting.”
Changes in Internal Controls
There were no changes in the Company’s internal control over financial reporting that occurred during the quarter ended
December 31, 2016 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control
over financial reporting.
110
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
The information to be included in the Company’s definitive proxy statement for the 2017 annual meeting of shareholders,
which will be filed on or about March 20, 2017 (the Proxy Statement), under the captions “Questions and Answers about the
Company – Who are our Executive Officers for SEC Purposes?,” “Corporate Governance Principles and Board Matters – Audit
and Finance Committee,” “Proposal I – Election of Directors,” “Section 16(a) Beneficial Ownership Reporting Compliance,”
“Audit and Finance Committee Report,” and “Corporate Governance Principles and Board Matters – Independence of
Directors” is incorporated by reference herein.
The Company has adopted the Harley-Davidson, Inc. Financial Code of Ethics applicable to the Company’s chief
executive officer, the chief financial officer, the principal accounting officer and the controller and other persons performing
similar finance functions. The Company has posted a copy of the Harley-Davidson, Inc. Financial Code of Ethics on the
Company’s website at http://investor.harley-davidson.com/. The Company intends to satisfy the disclosure requirements under
Item 5.05 of the Securities and Exchange Commission’s Current Report on Form 8-K regarding amendments to, or waivers
from, the Harley-Davidson, Inc. Financial Code of Ethics by posting such information on its website at www.harley-
davidson.com. The Company is not including the information contained on or available through its website as a part of, or
incorporating such information by reference into, this Annual Report on Form 10-K.
Item 11.
Executive Compensation
The information to be included in the Proxy Statement under the captions “Executive Compensation” and “Human
Resources Committee Report on Executive Compensation” is incorporated by reference herein.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Information to be included in the Proxy Statement under the caption “Common Stock Ownership of Certain Beneficial
Owners and Management” is incorporated by reference herein.
The following table provides information about the Company’s equity compensation plans (including individual
compensation arrangements) as of December 31, 2016:
Plan Category
Equity compensation plans approved by shareholders:
Management employees
Equity compensation plans not approved by
shareholders:
Union employees:
Kansas City, MO
York, PA
Non employees:
Board of Directors
Number of securities
to be issued upon the
exercise of
outstanding options
Weighted-
average
exercise
price of
outstanding
options
Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
the first column)
1,878,029
$
48.96
11,687,704
— $
— $
— $
— $
—
—
—
—
26,718
96,770
68,078
191,566
11,879,270
Total all plans
1,878,029
Plan documents for each of the Company’s equity compensation plans have been filed with the Securities and Exchange
Commission on a timely basis and are included in the list of exhibits to this annual report on Form 10-K. Equity compensation
plans not submitted to shareholders for approval were adopted prior to current regulations requiring such approval and have not
been materially altered since adoption.
The material features of the union employees’ stock option awards are the same as those of the management employees’
stock option awards. Under the Company’s management and union plans, stock options have an exercise price equal to the fair
111
market value of the underlying stock at the date of grant and expire ten years from the date of grant. Stock options vest ratably
over a three-year period with the first one-third of the grant becoming exercisable one year after the date of grant.
The Director Compensation Policy provides non-employee Directors with compensation that includes an annual retainer
as well as a grant of share units. The payment of share units is deferred until a director ceases to serve as a director and the
share units are payable at that time in actual shares of common stock. The Director Compensation Policy also provides that a
non-employee Director may elect to receive 50% or 100% of the annual retainer to be paid in each calendar year in the form of
common stock based upon the fair market value of the common stock at the time of the annual meeting of shareholders. Each
Director must receive a minimum of one-half of his or her annual retainer in common stock until the Director reaches the
Director stock ownership guidelines defined below.
In May 2016, the Board approved “Board of Directors and Senior Executive Stock Ownership Guidelines” (Ownership
Guidelines). The Ownership Guidelines stipulate that all Directors hold five times their annual retainer in shares of Common
Stock and Vice Presidents, General Managers or higher (Senior Executives) hold from two times to six times of their base
salary in shares of common stock, or certain rights to acquire common stock, depending on their level. The Directors and
Senior Executives have five years from the date they are elected a Director or become a senior executive to accumulate the
appropriate number of shares of common stock. Restricted stock, restricted stock units, shares held in 401(k) accounts, shares
issuable under vested unexercised stock options, performance shares and performance share units (at target amount), stock
appreciation rights, deferred stock units and shares of common stock held directly count toward satisfying the guidelines for
common stock ownership.
Item 13.
Certain Relationships and Related Transactions, and Director Independence
The information to be included in the Proxy Statement under the caption “Certain Transactions” and “Corporate
Governance Principles and Board Matters – Independence of Directors” is incorporated by reference herein.
Item 14.
Principal Accounting Fees and Services
The information to be included in the Proxy Statement under the caption “Ratification of Selection of Independent
Registered Public Accounting Firm – Fees Paid to Ernst & Young LLP” is incorporated by reference herein.
112
PART IV
Item 15.
Exhibits and Financial Statements
(a) The following documents are filed as part of this Form 10-K:
(1) Financial Statements
Consolidated statements of income for each of the three years in the period ended December 31,
2016
Consolidated statements of comprehensive income for each of the three years in the period ended
December 31, 2016
Consolidated balance sheets at December 31, 2016 and December 31, 2015
Consolidated statements of cash flows for each of the three years in the period ended December
31, 2016
Consolidated statements of shareholders’ equity for each of the three years in the period ended
December 31, 2016
Notes to consolidated financial statements
(2) Financial Statement Schedule
Schedule II – Valuation and qualifying accounts
(3) Exhibits
Reference is made to the separate Index to Exhibits contained on pages 117 through 121 filed herewith.
All other schedules are omitted since the required information is not present or is not present in amounts sufficient to
require submission of the schedules.
52
53
54
56
57
58
114
117
113
HARLEY-DAVIDSON, INC.
CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
Years ended December 31, 2016, 2015 and 2014
(In thousands)
Schedule II
Accounts receivable – allowance for doubtful accounts
2016
2015
2014
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Finance receivables – allowance for credit losses
Balance, beginning of period
Provision for credit losses
Charge-offs, net of recoveries
Other(a)
Balance, end of period
Inventories – allowance for obsolescence(b)
Balance, beginning of period
Provision charged to expense
Reserve adjustments
Write-offs, net of recoveries
Balance, end of period
Deferred tax assets – valuation allowance
Balance, beginning of period
Adjustments
Balance, end of period
$
$
$
$
$
$
$
$
2,905
(101)
(63)
—
2,741
147,178
136,617
(107,161)
(3,291)
173,343
26,740
21,137
(88)
(7,916)
39,873
20,659
10,294
30,953
$
$
$
$
$
$
$
$
3,458
$
266
(276)
(543)
2,905
127,364
101,345
(81,531)
—
147,178
17,775
19,564
(1,028)
(9,571)
26,740
25,462
(4,803)
20,659
$
$
$
$
$
$
$
4,960
(471)
(394)
(637)
3,458
110,693
80,946
(64,275)
—
127,364
17,463
19,044
(399)
(18,333)
17,775
21,818
3,644
25,462
(a) Related to the sale of finance receivables during the second quarter of 2016 with a principal balance of $301.8 million
through an off-balance sheet asset-backed securitization transaction (see Note 11 for additional information).
(b) Inventory obsolescence reserves deducted from cost determined on first-in, first-out (FIFO) basis, before deductions for
last-in, first-out (LIFO) valuation reserves.
114
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 21, 2017.
SIGNATURES
HARLEY-DAVIDSON, INC.
By:
/S/ Matthew S. Levatich
Matthew S. Levatich
President and Chief Executive Officer
115
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated on February 21, 2017.
Name
Title
/S/ Matthew S. Levatich
Matthew S. Levatich
President and Chief Executive Officer
(Principal executive officer)
/S/ John A. Olin
John A. Olin
/S/ Mark R. Kornetzke
Mark R. Kornetzke
/S/ R. John Anderson
R. John Anderson
/S/ Michael J. Cave
Michael J. Cave
/S/ Donald A. James
Donald A. James
/S/ Sara L. Levinson
Sara L. Levinson
/S/ N. Thomas Linebarger
N. Thomas Linebarger
/S/ George L. Miles, Jr.
George L. Miles, Jr.
/S/ Brian Niccol
Brian Niccol
/S/ James A. Norling
James A. Norling
/S/ Maryrose Sylvester
Maryrose Sylvester
/S/ Jochen Zeitz
Jochen Zeitz
Senior Vice President and Chief Financial Officer
(Principal financial officer)
Chief Accounting Officer
(Principal accounting officer)
Director
Non-Executive Chairman
Director
Director
Director
Director
Director
Director
Director
Director
116
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No
2.1
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
4.13
Description
Asset Purchase Agreement, dated April 30, 2015, among Harley-Davidson Canada LP, Fred Deeley Imports Ltd. and
Harley-Davidson Motor Company, Inc., as amended (incorporated herein by reference to Exhibit 2.1 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 28, 2015 (File No. 1-9183))
Restated Articles of Incorporation as amended through April 27, 2015 (incorporated herein by reference to Exhibit 3.1 to
the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Harley-Davidson, Inc. By-Laws, as amended through April 27, 2015 (incorporated herein by reference by reference to
Exhibit 3.2 to the Registrant's Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Indenture to provide for the issuance of indebtedness dated as of November 21, 2003 between Harley-Davidson Funding
Corp., Issuer, Harley-Davidson Financial Services, Inc. and Harley-Davidson Credit Corp., Guarantors, to BNY Midwest
Trust Company, Trustee (incorporated herein by reference to Exhibit 4.4 to the Registrant’s Annual Report on Form 10-K
for the year ended December 31, 2005 (File No. 1-9183))
5-Year Credit Agreement, dated as of April 7, 2014, among the Company, certain subsidiaries of the Company, the
financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative agent
(incorporated herein by reference to Exhibit 4.1 to the Registrant’s Quarterly Current on Form 10-Q for the quarter ended
March 30, 2014 (File No. 1-9183))
Indenture to provide for the issuance of indebtedness dated as of November 21, 2003 between Harley-
Davidson Funding Corp., Issuer, Harley-Davidson Financial Services, Inc. and Harley-Davidson Credit Corp.,
Guarantors, to Bank of New York Midwest Trust Company, N.A. (successor to BNY Midwest Trust
Company),Trustee (incorporated herein by reference to Exhibit 4.1 to the Registrant’s Current Report on Form
8-K dated May 15, 2008 (File No. 1-9183))
Officers’ Certificate, dated May 22, 2008, pursuant to Sections 102 and 301 of the Indenture, dated November
21, 2003, with the forms of 6.80% Medium-Term Notes, Series C due 2018 (incorporated herein by reference
to Exhibit 4.2 to the Registrant’s Current Report on Form 8-K dated May 22, 2008 (File No. 1-9183))
Indenture, dated as of March 4, 2011, among Harley-Davidson Financial Services, Inc., Issuer, Harley-Davidson Credit
Corp., Guarantor, and Bank of New York Mellon Trust Company, N.A., Trustee (incorporated herein by reference to
Exhibit 4.1 to the Registrant’s Current Report on Form 8-K dated March 1, 2011 (File No. 1-9183))
Officers’ Certificate, dated January 31, 2012, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with
the forms of 2.700% Medium-Term Notes due 2017 (incorporated herein by reference to Exhibit 4.2 to the Registrant’s
Current Report on Form 8-K dated January 26, 2012 (File No. 1-9183))
Officers' Certificate, dated September 16, 2014, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011,
with the forms of 2.400% Medium-Term Notes due 2019 (incorporated herein by reference to Exhibit 4.14 to the
Registrant’s Annual Report of Form 10-K for the year ended December 31, 2014 (File No. 1-9183))
Officers' Certificate, dated November 18, 2014, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011,
with the forms of 1.550% Medium-Term Notes due 2017 (incorporated herein by reference to Exhibit 4.15 to the
Registrant’s Annual Report of Form 10-K for the year ended December 31, 2014 (File No. 1-9183))
Officers' Certificate, dated February 26, 2015, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011,
with the form of 2.150% Medium-Term Notes due 2020 (incorporated herein by reference to Exhibit 4.10 to the
Registrant’s Annual Report of Form 10-K for the year ended December 31, 2015 (File No. 1-9183))
Indenture, dated July 28, 2015, by and between Harley-Davidson, Inc. and The Bank of New York Mellon Trust Company,
N.A., as Trustee. (incorporated herein by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K dated
July 28, 2015 (File No. 1-9183))
Officers' Certificate, dated July 28, 2015 establishing the form of 3.500% Senior Notes due 2025 and 4.625% Senior Notes
due 2045 (incorporated herein by reference to Exhibit 4.2 to the Registrant's Current Report on From 8-K dates July 28,
2015 (File No. 1-9183))
Officers' Certificate dated January 8, 2016, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with
the form of 2.250% Medium-Term Notes due 2019 (incorporated herein by reference to Exhibit 4.2 to the Registrant's
Current Report on Form 8-K dated January 5, 2016 (File No. 1-9183))
Officers' certificate dated January 8, 2016, pursuant to Sections 102 and 301 of the Indenture, dated March 4, 2011, with
the form of 2.850% Medium-Term Notes due 2021 (incorporated herein by reference to Exhibit 4.3 to the Registrant's
Current Report on Form 8-K dated January 5, 2016 (File No. 1-9183))
Various instruments relating to the Company’s long-term debt described in this report need not be filed herewith pursuant to Item 601(b)(4)
(iii)(A) of Regulation S-K. The registrant, by signing this report, agrees to furnish the Securities and Exchange Commission, upon its request,
with a copy of any such instrument.
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
117
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No
4.14
Description
Amendment No. 2 to 5-Year Credit Agreement, dated as of April 7, 2014, among the Company, certain subsidiaries of the
Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as, among other things, global
administrative agent, relating to the 5-Year Credit Agreement, dates as of April 13, 2012, among the Company, certain
subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other
things, global administrative agent. (incorporated herein by reference to Exhibit 4.15 to the Registrant’s Annual Report of
Form 10-K for the year ended December 31, 2015 (File No. 1-9183))
4.15
4.16
10.1*
10.2*
10.3*
10.4*
10.5*
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
10.12*
10.13*
5-Year Credit Agreement, dated as of April 7, 2016 among the Company, certain subsidiaries of the Company, the financial
institutions parties thereto and JPMorgan Chase Bank, N.A., as among other things, global administrative agent
(incorporated herein by reference to Exhibit 4.1 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
March 27, 2016 (File No. 1-9183))
Amendment No. 1 5-year Credit Agreement, dated as of April 7, 2016, among the Company, certain subsidiaries of the
Company, the financial institutions parties thereto, and JPMorgan Chase Bank, N.A., as, among other things, global
administrative agent, relating to the 5-year Credit Agreement, dated as of April 7, 2014 among the Company, certain
subsidiaries of the Company, the financial institutions parties thereto and JPMorgan Chase Bank, N.A., as among other
things, global administrative agent (incorporated herein by reference to Exhibit 4.2 to the Registrant's Quarterly Report on
Form 10-Q for the quarter ended March 27, 2016 (File No. 1-9183))
Harley-Davidson, Inc. 2004 Incentive Stock Plan as amended through April 28, 2007 (incorporated herein by reference to
Exhibit 10.4 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held on April 25, 2009
filed on April 3, 2009 (File No. 1-9183))
Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Appendix A to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held on April 26, 2014
filed on March 14, 2014 (File No. 1-9183))
Amended and Restated Harley-Davidson, Inc. Director Stock Plan as amended effective December 1, 2014 (incorporated
herein by reference to Exhibit 10.6 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2014
(File No. 1-9183))
Director Compensation Policy approved April 29, 2016 (incorporated herein by reference from Exhibit 10.1 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 26, 2016 (File No. 1-9183))
Deferred Compensation Plan for Nonemployee Directors as amended and restated effective January 1, 2009 (incorporated
herein by reference to Exhibit 10.14 to the Registrant’s Annual Report on Form 10-K for the year ended December 31,
2008 (File No. 1-9183))
Harley-Davidson Management Deferred Compensation Plan as amended and restated effective January 1, 2017
(incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 25, 2016 (File No. 1-9183))
Harley-Davidson, Inc. Employee Incentive Plan (incorporated herein by reference to the Appendix to the Company’s
definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held April 25, 2015 (File
No. 1-9183))
Harley-Davidson, Inc. Short-Term Incentive Plan for Senior Executives (incorporated herein by reference to Appendix D
to the Company’s definitive proxy statement on Schedule 14A for the Company’s Annual Meeting of Shareholders held
April 30, 2011 (File No. 1-9183))
Harley-Davidson Pension Benefit Restoration Plan as amended and restated effective January 1, 2009 (incorporated herein
by reference to Exhibit 10.9 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2008 (File
No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson,
Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.2 to the Registrant’s Quarterly Report on
Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.3 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Special Grant of Stock Options and Option Agreement (Transition Agreement) of Harley-Davidson, Inc.
under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.4 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
118
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No
10.14*
Description
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.5 to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
10.15*
10.16*
10.17*
10.18*
10.19*
10.20*
10.21*
10.22*
10.23*
10.24*
10.25*
10.26*
10.27*
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement (Transition Agreement) of Harley-Davidson,
Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.6 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Appreciation Rights and Stock Appreciation Rights Agreement of Harley-Davidson, Inc.
under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.10 to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.7 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (Transition Agreement) of
Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.8 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Units and Restricted Stock Unit Agreement (International) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2009 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.9 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 28, 2010 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson,
Inc. 2009 Incentive Stock Plan to each of Messrs. Hund, Levatich, Olin and Wandell (incorporated herein by reference to
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K dated May 1, 2009 (File No. 1-9183))
Form of Notice of Grant of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2009 Incentive Stock Plan to Mr. Hund (incorporated herein by reference to Exhibit 10.2 to the Registrant’s
Current Report on Form 8-K dated May 1, 2009 (File No. 1-9183))
Form of Notice of Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-Davidson Inc.
1995 Stock Option Plan and the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.21 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2005 (File No. 1-9183))
Form of Notice of Special Grant of Stock Options and Option Agreement of Harley-Davidson, Inc. under the Harley-
Davidson Inc. 1995 Stock Option Plan and the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by
reference to Exhibit 10.22 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2005 (File
No. 1-9183))
Form of Notice of Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the Harley-
Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended March 29, 2009 (File No. 1-9183))
Form of Notice of Special Award of Restricted Stock and Restricted Stock Agreement of Harley-Davidson, Inc. under the
Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.6 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Form of Notice of Award of Restricted Stock Unit and Restricted Stock Unit Agreement of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2004 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.7 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended April 1, 2007 (File No. 1-9183))
Form of Notice of Grant Award of Stock Options and Stock Option Agreement (Standard) of Harley-Davidson, Inc. under
the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.1 to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
119
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No
10.28*
Description
Form of Notice of Grant Award of Stock Options and Stock Option Agreement (Transition Agreement) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.2 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
10.29*
10.30*
10.31*
10.32*
10.33*
10.34*
10.35*
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (Deferred) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.3 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (International) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.4 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (Special) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.5 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (Standard) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.6 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (Transition Agreement) of
Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.7 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Restricted Stock Units and Restricted Stock Unit Agreement (Deferred) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.8 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
Form of Notice of Grant Award of Stock Appreciation Rights and Stock Appreciation Rights Agreement of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.9 to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2015 (File No. 1-9183))
10.36.*
Form of Severance Benefits Agreement between the Registrant and each of Messrs. Hund, Jones, Levatich and Olin
(incorporated herein by reference to Exhibit 10.9 to the Registrant’s Annual Report on Form 10-K for the year ended
December 31, 2009 (File No. 1-9183))
10.37*
10.38*
10.39*
10.40*
10.41*
Form of Transition Agreement between the Registrant and each of Messrs. Levatich and Olin (incorporated herein by
reference to Exhibit 10.4 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2009 (File No.
1-9183))
Transition Agreement between the Registrant and Mr. Hund dated November 30, 2009 (incorporated herein by reference to
Exhibit 10.5 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2009 (File No. 1-9183))
Form of Aircraft Time Sharing Agreement between the Registrant and each of Messrs. Levatich, Olin, Jones and Hund and
Madame Bischmann (incorporated herein by reference to Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q
for the quarter ended September 30, 2012 (File No. 1-9183))
Form of Non-competition and Non-solicitation Agreement between Harley-Davidson Canada LP, Fred Deeley Imports
Ltd. and Harley-Davidson Motor Company, Inc., as amended (incorporated herein by reference to exhibit 2.1 to the
Registrant's Quarterly Report on Form 10-Q for the quarter ended June 28,2015 (File No. 1-9183))
Form of Notice of Award of Performance Shares and Performance Shares Agreement (Standard) of Harley-Davidson, Inc.
under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit 10.43 to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2016 (File No. 1-9183))
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
120
INDEX TO EXHIBITS
[Items 15(a)(3) and 15(c)]
Exhibit No
10.42*
Description
Form of Notice of Award of Performance Share Units and Performance Share Unit Agreement (Standard International)
of Harley-Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to
Exhibit 10.44 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2016 (File No. 1-9183))
10.43*
Form of Notice of Award of Performance Shares and Performance Shares Agreement (Transition Agreement) of Harley-
Davidson, Inc. under the Harley-Davidson, Inc. 2014 Incentive Stock Plan (incorporated herein by reference to Exhibit
10.45 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2016 (File No. 1-9183))
10.44*
Harley-Davidson Retiree Insurance Allowance Plan, as amended and restated effective January 1, 2016
21
23
31.1
31.2
32
101
List of Subsidiaries
Consent of Independent Registered Public Accounting Firm
Chief Executive Officer Certification pursuant to Rule 13a-14(a)
Chief Financial Officer Certification pursuant to Rule 13a-14(a)
Written Statement of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350
Financial statements from the annual report on Form 10-K of Harley-Davidson, Inc. for the year ended December 31,
2016, filed on February 21, 2017 formatted in XBRL: (i) the Consolidated Statements of Income; (ii) the Consolidated
Statements of Comprehensive Income; (iii) the Consolidated Balance Sheets; (iv) the Consolidated Statements of Cash
Flows; (v) the Consolidated Statements of Shareholders' Equity; and (vi) the Notes to Consolidated Financial Statements.
Various instruments relating to the Company’s long-term debt described in this report need not be filed herewith pursuant to Item 601
(b)(4)(iii)(A) of Regulation S-K. The registrant, by signing this report, agrees to furnish the Securities and Exchange Commission, upon its
request, with a copy of any such instrument.
*
Represents a management contract or compensatory plan, contract or arrangement in which a director or named executive officer of
the Company participated.
121
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