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Harte Hanks

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FY2023 Annual Report · Harte Hanks
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

 ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2023

or

 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 001-07120

HARTE HANKS, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of

incorporation or organization)

74-1677284
(I.R.S. Employer

Identification Number)

1 Executive Drive, Chelmsford, MA 01824
(Address of principal executive offices,

including zip code)

Registrant's telephone number, including are code (512) 434-1100

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class
Common Stock

Trading Symbol(s)
HHS

Name of each exchange on which registered
NASDAQ

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes  No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes  No 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes  No 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation

S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes  No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or emerging
growth  company.  See  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the
Exchange Act. (Check one): Large accelerated filer      Accelerated filer  Non-accelerated filer     Smaller reporting company     Emerging growth company     

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or

revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over

financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. 

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing

reflect the correction of an error to previously issued financial statements. 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any

of the registrant’s executive officers during the relevant recovery period pursuant to § 240.10D-1(b). 

Indicate by check mark if the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes  No 

As of June 30, 2023, the last business day of the registrant’s most recently completed second fiscal quarter, the aggregate market value of the voting and non-
voting  common  equity  held  by  non-affiliates  was  approximately  $33,654,017  based  on  the  closing  price  on  the  NASDAQ  on  such  date.  Solely  for  purposes  of  this
disclosure, shares of common stock held by executive officers and directors of the registrant as of such date have been excluded because such persons may be deemed to be
affiliates. This determination of executive officers and directors as affiliates is not necessarily a conclusive determination for any other purposes.

As of March 15, 2024, 7,240,905 shares of common stock, $1.00 par value per share of the registrant were issued and outstanding.

Documents incorporated by reference:

Portions of the Proxy Statement to be filed in relation to the Company’s 2024 Annual Meeting of Stockholders are incorporated herein by reference into Part III of

this Form 10-K.

Table of Contents

Item 1.
Item 1A.
Item 1B.
Item 1C
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Item 15.

Harte Hanks, Inc. and Subsidiaries
Table of Contents
Form 10-K Report
December 31, 2023

PART I

PART II

Business
Risk Factors
Unresolved Staff Comments
Cybersecurity
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules
Consolidated Financial Statements

SIGNATURES

PART IV

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This report, including the Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”), contains “forward-looking
statements” within the meaning of the federal securities laws. All such statements are qualified by this cautionary note, which is provided pursuant to the
safe  harbor  provisions  of  Section  27A  of  the  Securities  Act  of  1933  and  Section  21E  of  the  Exchange  Act.  Forward-looking  statements  will  also  be
included from time to time in our other public filings, press releases, our website, and oral and written presentations by management. Statements other than
historical  facts  are  forward-looking  and  may  be  identified  by  words  such  as  “may,”  “will,”  “expects,”  “believes,”  “anticipates,”  “plans,”  “estimates,”
“seeks,”  “could,”  “intends,”  or  words  of  similar  meaning.  Examples  include  statements  regarding  (1)  our  strategies  and  initiatives,  including  actions
designed  to  respond  to  market  conditions  and  improve  our  performance,  (2)  our  financial  outlook  for  revenues,  earnings  per  share,  operating  income,
expense related to equity-based compensation, capital resources and other financial items, if any, (3) expectations for our businesses and for the industries
in which we operate, including the impact of economic conditions of the markets we serve on the marketing expenditures and activities of our clients and
prospects, (4) competitive factors, (5) acquisition and development plans, (6) expectations regarding legal proceedings and other contingent liabilities, and
(7) other statements regarding future events, conditions, or outcomes.

These forward-looking statements are based on current information, expectations, and estimates and involve risks, uncertainties, assumptions, and other
factors  that  are  difficult  to  predict  and  that  could  cause  actual  results  to  vary  materially  from  what  is  expressed  in  or  indicated  by  the  forward-looking
statements. In that event, our business, financial condition, results of operations, or liquidity could be materially adversely affected, and investors in our
securities could lose part or all of their investments. Some of these risks, uncertainties, assumptions, and other factors can be found in our filings with the
SEC, including the factors discussed below in this Item 1A, “Risk Factors” of this Annual Report, and any updates thereto in our Forms 10-Q and 8-K. The
forward-looking  statements  included  in  this  report  and  those  included  in  our  other  public  filings,  press  releases,  our  website,  and  oral  and  written
presentations  by  management  are  made  only  as  of  the  respective  dates  thereof,  and  we  undertake  no  obligation  to  update  publicly  any  forward-looking
statement in this report or in other documents, our website, or oral statements for any reason, even if new information becomes available or other events
occur in the future, except as required by law.

PART I

ITEM 1.    BUSINESS

INTRODUCTION

Harte Hanks, Inc., together with its subsidiaries (“Harte Hanks,” “Company,” “we,” “our,” or “us”) is a leading global customer experience company. With
offices in North America, Asia-Pacific and Europe, Harte Hanks works with some of the world’s most respected brands.

We are the successor to a newspaper business started by Houston Harte and Bernard Hanks in Texas in the early 1920s. We were incorporated in Delaware
on October 1, 1970. In 1972, Harte Hanks went public and was listed on the New York Stock Exchange (“NYSE”). We became a private company in a
leveraged  buyout  in  1984,  and  in  1993  we  again  went  public  and  listed  our  common  stock  on  the  NYSE.  On  July  13,  2020,  we  began  trading  on  the
OTCQX® Best Market (the “OTCQX”). On December 1, 2021, our stock was uplisted to be traded on the Nasdaq Global Market® (“Nasdaq”), where it
continues to trade today.

All reports filed with the Securities and Exchange Commission (“SEC”) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) are
publicly available. These documents may be accessed free of charge on our website at http://www.hartehanks.com. These documents are provided as soon
as practical after they are filed with the SEC and may also be found at the SEC’s website at www.sec.gov. Additionally, we have adopted a code of ethics
that  applies  to  our  chief  executive  officer,  chief  financial  officer  and  general  counsel  which  is  posted  on  our  website.  Our  website  also  includes  our
corporate  governance  guidelines  and  the  charters  for  each  of  our  audit,  compensation,  and  nominating  and  corporate  governance  committees.  We  will
provide a printed copy of any of these documents to any requesting stockholder by following the instructions on our website. These website addresses are
intended  to  be  for  inactive  textual  references  only.  None  of  the  information  on,  or  accessible  through,  these  websites  are  part  of  this  Form  10-K  or  is
incorporated by reference herein.

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OUR BUSINESS

Harte Hanks is a leading customer and brand experience company operating in six service categories - data, marketing, sales, customer care, fulfillment and
logistics. In and across these service categories, we address today's biggest growth and customer experience challenges for B2B and B2C businesses across
the world in the new era of intelligence and Artificial Intelligence ("AI"), by being a modern journey enabler. The challenges we solve include:

• Grappling with data, AI and technology in the cookie-less world
• Growing awareness, demand and sales for products
•
• Delivering better customer experience and support across multiple channels
• Delivering effectively with tighter budgets and talent shortages

Storing, fulfilling and delivering samples, kits, materials and products direct to the door of consumers, influencers or businesses

Our clients need help enabling their journey to growth, to transformation, to customer centricity, to product success and to AI powered approaches and
solutions to marketing, sales, fulfillment and customer care. At the core of how we address this is a concentration on our client's key audiences - prospects,
customers, patients, members, partners, employees and influencers - and how we help align our client's brands and products to these different audiences
along  journeys.  This  includes  the  product  journey  e.g.  product  innovation,  build,  strategy,  launch,  sell,  deliver,  support  and  recall  and  the  customer
journey e.g. how customers become aware of their needs, how they buy, making the purchase, using the product or service, advocacy and renewal. We are
laser focused on helping our clients better understand, engage, acquire, deliver to, service, support and retain these audiences. We start by understanding
and architecting the journey in focus, and then enable, deliver and manage some or all aspects along this journey. Our alignment of customers and products
on behalf of brands along the entire lifecycle distinguishes us from most other agencies and competitors in our service categories.

We offer a uniquely diverse range of services and solutions in and across our service categories to businesses in the following industries:

•

B2B Technology & Services including cloud, SaaS, hardware, software, semiconductors, health technology, fintech, electronics, distributors and
telecommunications

Consumer Products including health, well-being and beauty; consumer tech/electronics; domestic appliances
Travel, Hospitality, Streaming & Entertainment

• Healthcare, Pharmaceuticals & Health Insurance
•
•
• QSRs (Quick Service Restaurants)
•
Financial Services and Fintech
• Automotive
Retail
•

We  partner  with  our  clients  to  provide  them  with:  data-driven  analytics  and  actionable  insights  from  research;  robust  customer-experience  ("CX"),
marketing  or  sales  strategies;  and  the  data,  content  &  technology  to  enable  delivery.  We  then  combine  these  insights  with  seamless  program  execution,
fulfillment, service and delivery on a project or ongoing service basis to meet our client's goals. In essence we offer services along the customer & product
lifecycle - from Data to Demand, to Deal, to Delivery, and everything in between.

Operationally, starting in 2024, our services are organized into four business units that span the end to end customer and product lifecycles:

• Data, marketing, demand generation and managed marketing services
•
•
•

Sales Services
Fulfillment & Logistics
Customer Care

Data, Marketing, Demand Generation and Managed Marketing Services

Harte Hanks helps our clients determine, detect and activate their audiences through traditional, digital, and emerging channels. We leverage data, insights,
technology, and award-winning creative solutions to meet and exceed our clients’ business objectives and optimize our client’s return on investment. We
provide full service multi-channel marketing from strategy to campaign execution.

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Data, Marketing, Demand Generation and Managed Marketing Services (continued)

Our key offerings include:

• Data & Analytics – In-depth data and analytics including audience identification, profiling, segmentation and prioritization, predictive modeling
and  data  strategy.  We  provide  data  hygiene  and  cleansing  to  ensure  the  best  possible  results.  We  access  broad  first-party  and  third-party  data
sources,  search  and  social  media,  and  research  through  syndicated,  primary  and  secondary  sources,  and  we  leverage  our  proprietary  DataView
tool, a comprehensive, aggregate data mart for B2C (USA) and B2B (Global) that provides a 360-degree customer view, with over 1,500 attributes
enabling accurate predictive marketing to our clients. We also offer a unique intent data solution called Audience Finder for detecting in-market
prospects.

• Research -  Primary  and  secondary  research  to  help  our  clients  understand  their  customers,  category,  competitors  and  capabilities,  either  as  a

•

standalone deliverable or to inform the development of strategies for campaigns and programs
Strategy – Provide strategic guidance to help clients efficiently and effectively plan and execute omnichannel marketing, demand generation and
customer  experience  programs  that  deliver  business  results.  We  leverage  data  and  insights  to  enhance  our  clients’  understanding  of  their
consumers, competitors and category dynamics, then apply those insights to develop the strategies for programs designed to drive activities like
customer  acquisition,  engagement,  purchase  behavior,  loyalty  and  advocacy.  Types of strategies include: targeting, Go-To-Market, commercial,
product launch, customer experience, campaign, content, ABM and demand strategy.

• Creative & Content - Full-service creative and content design, development and execution spanning traditional and digital channels, including
creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing,
and voice.

• Marketing Technology – Website and app development, e-commerce development and enablement, database building and management, platform

architecture creation, and marketing automation to serve as the foundation for digital and multi-channel marketing execution.

• Digital and Multi-channel Marketing Execution - Orchestration and execution of programs and campaigns across multiple channels, territories

and audiences, using data, strategies, content and Marketing technology or MarTech provided either by Harte Hanks or by our clients.

• Demand Generation and ABM (Account Based Marketing) - Providing intelligence-based B2B solutions that understand audiences and their
behaviors, and then inspire and drive action to deliver results. These solutions help companies understand which accounts, sectors and persons to
target, and then generate marketing qualified leads (“MQLs”) and pipelines for their marketing and sales team, through combining data, strategy,
content, MarTech and digital/multi-channel execution.

• Managed Marketing Services - also referred to as "Marketing as a Service". A flexible outsourcing marketing operations solution, that works as
a  highly  integrated  extension  of  a  client’s  own  marketing  function  by  blending  the  best  of  agency  and  business  outsourcing  processes  and
capabilities. Marketing as a service operationalizes, manages and delivers some or all of: data operations, marketing technology, analytics, demand
generation, and staff augmentation.

Sales Services

Harte Hanks supports our customers' sales teams in their continued pursuit of excellence, delivering specialized outsourcing, optimization, lead nurturing
and messaging development services to global and national partners, since our acquisition and integration of InsideOut Solutions, LLC in late 2022.

Leveraging  our  unique  initiatives,  we  help  organizations  drive  their  sales  operations  toward  uplifted  conversion  rates,  superior  team  performance  and
heightened win rates. Our designed approach delivers revenue predictability, control and confidence for partners. Equipped with our proprietary insights
and  performance  metrics,  clients  can  achieve  a  more  purposeful  view  of  their  operational  rhythm,  enabling  them  to  recognize,  meet  and  improve
benchmarks quarter over quarter. This offering is often sold in combination with our Marketing Services capabilities, specifically with Demand Generation
and Data Services. Our global team provides this through three key service capabilities:

•

•

•

Inside Sales Outsourcing - combining best-in-class analytics, accomplished sales professionals and full-cycle experimentation we provide B2B
enterprises, and Small to Midsized Businesses with a fully outsourced sales service, that can work alongside or in lieu of an internal inside sales
function.
Lead Generation – combining data, lead generation resources and technology we provide turnkey lead generation and development that converts
interested or good fit prospects into leads for sales to qualify, nurture and sell to.
Sales Play Development - design of sales plays and cadences to enable sales teams to find, plan, engage, nurture and convert prospects into sales
opportunities.

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Fulfillment & Logistics Services

Harte Hanks fulfillment unlocks critical sales enablement, value-added product fulfillment, and eCommerce channels for our clients. Harte Hanks logistics
supports the supply chain needs of our clients in everything from time-sensitive deliveries to full scale supply chain management.

•

•

Product, Print-On-Demand, and Mail Fulfillment:  Our  varied  product  and  mail  fulfillment  solutions  include  printing  on  demand,  managing
product  recalls,  and  distributing  literature  and  promotional  products  to  support  B2B  trade,  drive  marketing  campaigns,  and  improve  customer
experience.  Our  event,  curated  kitting,  and  influencer  programs  provide  custom  solutions  to  engage  audiences,  target  customers,  support
conferences,  and  appreciate  employees.  Spanning  the  United  States,  our  fulfillment  locations  are  temperature-controlled,  FDA-registered,  and
geographically  convenient,  thereby  allowing  us  to  optimize  print  and  product  fulfillment  to  maximize  customer  shipping  efficiency  while
minimizing transportation costs. Our Kansas City location is fully licensed for nutritional supplements, medical foods, baby formula and junior
food products, chocolates, coffee and tea, edible nuts and seeds, snack foods, pet foods, pet treats, and pet nutritional supplements. We leverage
our  proprietary  order  management  platform  to  facilitate  customer  orders,  and  we  work  with  a  variety  of  data  sources  and  users  to  initiate  the
fulfillment order process. Furthermore, our global fulfillment capabilities extend to Europe and are augmented by a network of regional partners.
Logistics: We provide third-party logistics and freight optimization services across the United States. We ship millions of time-sensitive materials
annually through our access to a certified fleet of over 15,000 trucks and a proprietary rate-shopping logistical system called Allink 360 designed
to ensure customer products are delivered on-time and on-budget.

®

Customer Care

Our customer care services are tailored to serve our partners’ customer bases, helping them to win new buyers and turn existing patrons into loyal brand
advocates. We serve our clients to support their end customers’ urgent needs, navigate an increasingly-complex technology landscape, and enable artificial
intelligence technology and automation — with a fierce devotion to reducing customer effort, for the benefit of both business and buyer. This approach to
“effortless customer experience” drives better service results and lowers operational costs.

Our global, omnichannel delivery model is focused on providing our clients three key services:

• Customer  Service  Outsourcing  -  Our  accomplished  customer  care  associates  interact  and  resolve  consumer  queries  and  complaints  across
hardware and software platforms, healthcare benefit plans, recalls or a myriad of other customer service issues. by leveraging technology to help
reduce customer effort while providing a human touch to increase customer satisfaction.

• Customer  Care  Technology  and  AI  Transformation  –  Our  solution  services  teams  configure  different  CRM  solutions  (e.g.,  Salesforce,
Zendesk)  and  channel  /AI  technology  including  Amazon  Connect  to  create  meaningful  customer  interactions  by  connecting  content  between
agent, AI-driven interfaces and web-based self-help tools and community forums.
Self-Service Technology - Providing and maintaining self service solutions through Interactive Voice Response ("IVR"), Help Centers, online, via
apps and via channel technology.

•

We also analyze a significant amount of aggregated data obtained from customer interactions on behalf of our clients. We leverage information gained from
this analysis and end customer-driven feedback to drive efficiencies, provide insights on predictive behaviors that lead to lower customer churn and help
our clients innovate their core product offerings and develop innovative product features.

Client Relationships

We are known for helping clients build deep customer relationships, create connected customer experiences, and optimize each and every customer touch
point in order to deliver desired business outcomes. Realizing our clients’ success is the only valid measure of our own success, we ensure all our efforts
are  aligned  with  our  clients’  business  objectives  and  measured  against  defined  performance  metrics.  It  is  this  commitment  to  our  clients  and  their
businesses  that  allows  us  to  build  deep  and  meaningful  relationships  with  them.  Our  client  engagements  may  consist  of  one  or  a  few  of  our  service
offerings  –  with  a  goal  toward  continuously  expanding  our  client  relationships.  We  provide  cross-service  client  management  along  with  continuous
business reviews to ensure our clients get value from our partnerships.

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Use of subcontractors

Certain segments of our business rely on subcontractors and other third parties to provide a portion of our overall services in certain engagements. Over the
years we have established strong relationships with subcontractors that translate into high level service and favorable prices for our customers.

Restructuring Activities

Our  management  team  continuously  reviews  and  adjusts  our  cost  structure  and  operating  footprint  to  optimize  our  operations,  and  invest  in  improved
technology. During the second half of 2023, we engaged a consulting firm to help review and analyze the structure and operations of the Company. This
review included greater than 200 meetings with personnel at all levels of the firm and led to the initiation of our transformation program named "Project
Elevate".  The  program  involves  the  optimization  and  rationalization  of  our  business  resources  as  well  as  the  partial  reinvestment  of  savings  into  the
company's sales and marketing team, technology, and strategy. A business transformation office was established at the beginning of 2024 to manage and
measure these initiatives. Reorganization cost reductions from Project Elevate during 2024 through 2026 are estimated to be $16.0 million.

In connection with our cost-saving and restructuring initiatives in 2023, we incurred total restructuring charges of $5.7 million including $4.6 million of
operational efficiency consulting, $0.9 million in real estate consolidation, and $0.2 million of other related costs.

Customers

Our  clients  include  large  multinational  enterprises,  small  and  medium-sized  businesses  and  government  organizations.  Our  largest  client  in  terms  of
revenue generated 11.2% of total revenues in 2023. Our largest 25 clients in terms of revenue generated 71.7% of total revenue in 2023. Our clients span a
wide range of industries including but not limited to retail, travel, streaming, healthcare, financial services, and technology, which insulates the company
from adverse conditions in any one sector. We generally enter into long-term contracts with our clients ranging in duration from one to three years. Most of
our contracts do not require our customers to purchase a minimum amount of services from us. In general, our contracts with our customers are terminable
on short notice with little or no penalty payable on termination.

Sales and Marketing

Harte Hanks operates a modern sales and marketing growth engine to generate awareness, create demand and convert this demand into new business, as
well as support existing client growth and retention. As a B2B services company we practice the marketing and sales methodology and tactics we offer to
our clients, including ABM, demand generation, content marketing, inside sales and enterprise sales. We also leverage partnerships to extend our reach and
broaden our solutions.

For marketing we leverage a combination of corporate marketing resources, marketing services resources and a modern MarTech stack including CRM,
content management, SEO/digital advertising tools to support targeting, account based marketing, demand creation and awareness.

For sales we rely on our enterprise and solution sellers, combined with an internal sales team, to sell our products and services to new clients and task our
employees  supporting  existing  clients  to  expand  our  client  relationship  through  additional  solutions  and  products.  We  have  expanded  our  sales  team
coverage internationally to support our global client and prospect network. Our sales force sells a variety of solutions and services to address our clients’
cross-selling targeted marketing needs. We also maintain solution-specific experts in our sales force and sales groups to sell our individual products and
solutions, with expertise by target industries including B2B, Health and B2C.

We had 14 employees in our corporate sales and marketing function as of December 31, 2023.

Competition

Our competition comes from local, national, and international marketing, advertising, customer care, print fulfillment, smaller 3PL, logistics companies,
and  internal  client  resources,  against  whom  we  compete  for  individual  projects,  entire  client  relationships,  and  marketing  expenditures.  The  principal
competitive  factors  in  our  industry  are  the  breadth,  depth  and  quality  of  service  offerings,  technical  and  strategic  expertise,  the  perceived  value  of  the
services provided, reputation, pricing, and brand recognition. We also compete against social, mobile, web-based, email, print, broadcast, and other

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forms of advertising for marketing and advertising dollars in general. During 2023, we continued to see an increase in the in sourcing of capabilities among
our clients, which resulted in a decrease in revenues from these customers.

Furthermore, competition may begin to emerge as a result of the availability of in-house information technology solutions that can replicate some of our
services. We expect our clients to continue to improve their information technology systems and offerings and, in some circumstances, move the services
we provide in-house.

Seasonality

Some  of  our  revenues  tend  to  be  higher  in  the  fourth  quarter  than  in  other  quarters  during  a  given  year.  This  increased  revenue  is  a  result  of  overall
increased activity prior to the holiday season in the retail vertical, and due to the open enrollment period in the healthcare vertical.

GOVERNMENT REGULATION

As  a  company  conducting  varied  business  activities  for  clients  across  diverse  industries  around  the  world,  we  are  subject  to  a  variety  of  domestic  and
international  legal  and  regulatory  requirements  that  impact  our  business,  including,  for  example,  regulations  governing  consumer  protection,  and  unfair
business practices, contracts, e-commerce, intellectual property, labor, and employment (especially wage and hour laws), securities, tax, and other laws that
are generally applicable to commercial activities. We do not expect to need to make material capital expenditures to maintain compliance with government
regulations.

We are also subject to, or affected by, numerous local, national, and international laws, regulations, and industry standards that regulate direct marketing
activities, including those that address privacy, data security, and unsolicited marketing communications. The most material of these laws and regulations
that may be applied to, or affect, our business or the businesses of our clients include the following:

•

The  Federal  Trade  Commission’s  positions  regarding  the  processing  of  personal  information  and  consumer  protection  as  expressed  through  its
Protecting  Consumer  Privacy  in  an  Era  of  Rapid  Change,  Data  Brokers,  Big  Data  and  Cross-Device  Tracking  reports  (each  of  which  seek  to
address consumer privacy, data protection, and technological advancements related to the collection or use of personal information for marketing
purposes).

• Data protection laws in the United States (“U.S.”) (which are generally state specific) and in the European Union (“EU”), including the General
Data  Protection  Regulation  (“EU  Regulation  679/2016”),  each  of  which  imposes  a  number  of  obligations  with  respect  to  the  processing  of
personal data, and with respect to EU Regulation 679/2016 also imposes prohibitions related to the transfer of personal information from the EU
to other countries, including the United States, that do not provide data subjects with an “adequate” level of privacy or security, and applies to all
of our products in the EU.

•

•

•

•

•

The Financial Services Modernization Act of 1999, also known as the Gramm-Leach-Bliley Act (“GLB”), which, among other things, regulates
the use for marketing purposes of non-public personal financial information of consumers held by financial institutions. Although Harte Hanks is
not  considered  a  financial  institution,  many  of  our  clients  are  subject  to  the  GLB.  The  GLB  also  includes  rules  relating  to  the  physical,
administrative, and technological protection of non-public personal financial information.

The  Health  Insurance  Portability  and  Accountability  Act  of  1996  (“HIPAA”),  which  regulates  the  use  of  protected  health  information  for
marketing  purposes  and  requires  reasonable  safeguards  designed  to  prevent  intentional  or  unintentional  use  or  disclosure  of  protected  health
information.

The Fair Credit Reporting Act (“FCRA”), which governs, among other things, the sharing of consumer report information, access to credit scores,
and requirements for users of consumer report information.

The Fair and Accurate Credit Transactions Act of 2003 (“FACT Act”), which amended the FCRA and requires, among other things, consumer
credit  report  notices  for  creditors  that  use  consumer  credit  report  information  in  connection  with  risk-based  credit  pricing  actions  and  also
prohibits a business that receives consumer information from an affiliate from using that information for marketing purposes unless the consumer
is  first  provided  a  notice  and  an  opportunity  to  request  the  business  not  to  use  the  information  for  such  marketing  purposes,  subject  to  certain
exceptions.

Federal  and  state  laws  governing  the  use  of  email  for  marketing  purposes,  including  the  U.S.  Controlling  the  Assault  of  Non-Solicited
Pornography and Marketing Act of 2003 (“CAN-SPAM”), Canada’s Anti-Spam Legislation (“CASL”) and similar e-Privacy laws in Europe (in
support of Directive 2002/58/EC).

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•

•

•

Federal  and  state  laws  governing  the  use  of  telephones  for  unsolicited  marketing  purposes,  including  the  Federal  Trade  Commission’s
Telemarketing Sales Rule (“TSR”), the Federal Communications Commission’s Telephone Consumer Protection Act (“TCPA”), various U.S. state
do-not-call laws, Canada’s National Do Not Call laws and rules (“Telecommunications Act”) and similar e-Privacy laws in Europe (in support of
Directive 2002/58/EC).

Federal and state laws governing the collection and use of personal data online and via mobile devices, including but not limited to the Federal
Trade Commission Act and the Children’s Online Privacy Protection Act, which seek to address consumer privacy and protection.

Federal and state laws in the U.S., Canada, and Europe specific to data security and breach notification, which include required standards for data
security and generally require timely notifications to affected persons in the event of data security breaches or other unauthorized access to certain
types of protected personal data.

There are additional consumer protection, privacy, and data security regulations in locations where we or our clients do business. These laws regulate the
collection, use, disclosure, and retention of personal data and may require consent from consumers and grant consumers other rights, such as the ability to
access their personal data and to correct information in the possession of data controllers.

As  a  result  of  increasing  public  awareness  and  interest  in  individual  privacy  rights,  data  protection,  information  security,  and  other  concerns  regarding
marketing  communications,  federal,  state,  and  foreign  governmental  and  industry  organizations  continue  to  consider  new  legislative  and  regulatory
proposals that would impose additional restrictions on direct marketing services and products.

In addition, our business, in general, and the way we do business in particular, may be affected by the impact of these restrictions on our clients and their
marketing activities. These additional regulations could increase compliance requirements and restrict or prevent the collection, management, aggregation,
transfer,  use,  or  dissemination  of  information  or  data  that  is  currently  legally  available.  Continued  public  interest  in  individual  privacy  rights  and  data
security may result in the adoption of further voluntary industry guidelines that could impact our direct marketing activities and business practices.

INTELLECTUAL PROPERTY RIGHTS

Our  intellectual  property  assets  include  trademarks  and  service  marks  that  identify  our  Company  and  our  services,  know-how,  software,  and  other
technology that we develop for our internal use and for license to clients and data and intellectual property licensed from third parties, such as commercial
software and data providers. We  generally  seek  to  protect  our  intellectual  property  through  a  combination  of  license  agreements  and  trademark,  service
mark,  copyright,  and  trade  secret  laws  as  well  as  through  domain  name  registrations  and  enforcement  procedures.  We  also  enter  into  confidentiality
agreements  with  many  of  our  employees,  vendors,  and  clients  and  seek  to  limit  access  to  and  distribution  of  intellectual  property  and  other  proprietary
information. We  pursue  the  protection  of  our  trademarks  and  other  intellectual  property  in  the  U.S.  and  internationally.  Although  we  from  time  to  time
evaluate inventions for their possibility of being awarded a patent, we do not own any patents, and patents are not core to our intellectual property strategy
(other than as may be incidental to commercially available technology or software we license).

®
We  have  developed  proprietary  software  including  NexTOUCH  and  Allink 360,  each  of  which  are  integral  to  our  business.  NexTOUCH  is  key  to  the
success of our print and product fulfillment business while Allink 360 ensures customers' products are delivered on-time and on-budget.

®

HUMAN CAPITAL RESOURCES

As of December 31, 2023, Harte Hanks employed 1,709 full-time employees and 253 part-time employees, of which approximately 980 are based outside
of the U.S., primarily in the Philippines. A portion of our workforce is provided to us through staffing companies. None of our workforce is represented by
labor unions. We consider our relations with our employees to be good.

We believe that our employees are the key to our success. Our human capital strategy focuses on:

Training and Talent Development: Harte Hanks is committed to the education of its employees and has committed to provide its employees with a variety
of learning opportunities, including, but not limited to, technical skill development, soft skills development, workplace conduct guidance, and IT security
training.

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Diversity, Equity and Inclusion: Harte Hanks recognizes the value of diversity, equity and inclusion within its organization and strives to ensure that its
workplace reflects the diverse communities in which it operates in order to promote collaboration, innovation, creativity and belonging. Harte Hanks is
proud  of  its  diverse  workforce  and  cross-cultural  competency  and,  as  of  December  31,  2023,  employed  individuals  from  6  different  countries.  As  of
December 31, 2023, 58% of Harte Hanks’ workforce was female. Harte Hanks is committed to recruiting and employing qualified candidates regardless of
their gender or cultural background.

Employee  Benefits:  Harte  Hanks  believes  in  the  importance  of  offering  its  employees  competitive  salaries  and  wages,  together  with  comprehensive
insurance options. Harte Hanks recognizes the importance of comprehensive healthcare benefits, including medical, prescription drug, vision and dental,
and employees and their family members are provided with tools and resources to assist in adopting and maintaining a healthy lifestyle. Harte Hanks pays
the cost of basic life insurance, accidental death and dismemberment insurance, and short-term and long-term disability for its employees. Additionally,
employees may purchase supplemental life and dependent life insurance. We also sponsored a 401(k) retirement plan in which we matched a portion of
employees’ voluntary before-tax contributions prior to 2018. Under this plan, both employee and matching contributions vest immediately. We stopped this
401(k) match program in 2018 and resumed it in 2023.

ITEM 1A.    RISK FACTORS

This section discusses the most significant factors that could affect our business, results of operations and financial condition, including the price of our
common stock. You should carefully consider the following risks, which represent the material risk factors that affect the Company and are known to the
Company at this time, as well as the other information contained in this Annual Report on Form 10-K in evaluating our company and our common stock.
The  risks  described  below  are  not  the  only  ones  we  face.  Additional  risks  not  presently  known  to  us  or  that  we  currently  deem  immaterial  may  also
adversely affect our business, results of operations, or financial condition.

We have grouped these risk factors into three categories:

•

•
•

Risks related to our business and how we operate;

Risks related to cybersecurity and technology;
Risks related to our capital structure and common stock.

Risks Related to our Business and How we Operate

Most of our client engagements are cancellable on short notice.

The marketing services we offer, in particular for contact center services, are generally terminable upon short notice by our clients, even if the term of the
agreement  (and  the  expected  duration  of  services)  is  several  or  many  years.  Many  of  our  customer  agreements  do  not  have  minimum  volume,  revenue
requirements  or  exclusivity  arrangements,  so  clients  may  (and  do)  vary  their  actual  orders  from  us  over  time  based  on  their  own  business  needs,  their
satisfaction with the quality and pricing of our services, and a variety of other competitive factors. In addition, the timing of particular jobs or types of jobs
at  particular  times  of  year  (such  as  mail  programs  supporting  the  holiday  shopping  season  or  contact  center  programs  supporting  a  specific  event)  may
cause significant fluctuations in the operating results of our operations in any given quarter.

A large portion of our revenue is generated from a limited number of clients. The loss of a client or significant work from one or more of our clients
could adversely affect our business.

Our largest client (measured in revenue) generated 11.2% of total revenues in 2023 and represented 11.2% of total accounts receivable as of December 31,
2023. Approximately 71.7% of our revenue for 2023 was generated by our 25 largest clients. While we typically have multiple projects with our largest
customers which would not all terminate at the same time, the loss of one or more of our larger clients or even a single project or contract with one of our
largest  clients  could  adversely  affect  our  business,  results  of  operations,  and  financial  condition  if  the  lost  revenues  are  not  replaced  with  profitable
revenues from that client or other clients.

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Our industry is subject to intense competition and dynamic changes in business model, which in turn could cause our operations to suffer.

The  B2B  services  industry  is  highly  competitive,  highly  fragmented,  and  subject  to  rapid  change.  We  believe  the  principal  competitive  factors  in  this
market  are  breadth,  depth,  and  quality  of  service  offerings,  ability  to  tailor  specific  solutions  to  the  needs  of  clients  and  their  customers,  the  ability  to
attract,  train,  and  retain  qualified  staff,  cybersecurity  infrastructure,  compliance  rigor,  global  delivery  capabilities,  pricing,  and  marketing  and  sales
capabilities. We compete for business with a variety of companies, as well as in-house operations of existing and potential clients. If our clients place more
focus on in-house marketing or utilize new or emerging technologies to internalize these operations, the size of the market for third-party service providers
like us could reduce significantly. Similarly, if competitors offer their services at lower prices to gain market share or provide services that gain greater
market acceptance than the services we offer or develop, the demand for our services may decrease.

Specialized providers or new entrants can enter our markets by developing new systems or services that could impact our business. The opportunity for
new  entrants  in  our  industry  may  expand  as  digital  engagement  and  offerings  increase  in  importance.  New  competitors,  new  strategies  by  existing
competitors or clients, and consolidation among clients or competitors could result in significant market share gain by our competitors, which could have
an adverse effect on our revenue.

Some emerging technologies, such as AI, Robotic Process Automation, Machine Learning, Voice of the Customer, Interactive Voice Response, and Internet
of Things, may cause an adverse shift in the way certain of our existing business operations are conducted, including by replacing human contacts with
automated or self-service options, or by decreasing the size of the available market. We also expect our competitors to continue to improve their technology
infrastructure,  including  with  the  use  of  AI  and  machine  learning  solutions,  to  interact  with  clients  and  prospects,  automate  their  services,  process  and
analyze large amounts of data and grow their customer base. Our ability to innovate our own technology infrastructure and appropriately grow our CX
solutions  offerings  using  these  tools  (and  predicting  the  next  generation  of  such  tools)  will  affect  our  ability  to  compete.  We  may  be  unsuccessful  at
anticipating or responding to new developments on a timely and cost-effective basis, and our use of technology may differ from accepted practices in the
marketplace. Certain of our solutions may require lengthy and complex implementations that can be subject to changing client preferences and continuing
changes in technology, which can increase costs or adversely affect our business.

Current and future competitors may have significantly greater financial and other resources than we do, and they may sell competing services at lower
prices or at lower profit margins, resulting in pressures on our prices and margins.

The size of our competitors varies widely across vertical markets and service lines. Some of our competitors have significantly greater financial, technical,
marketing, and other resources than we do in one or all of our market segments. As a result, our competitors may be in a position to respond more quickly
than we can to new or emerging technologies, methodologies, and changes in customer requirements, or may devote greater resources than we can to the
development,  promotion,  sale,  and  support  of  innovative  products  and  services.  Moreover,  new  competitors  or  alliances  among  our  competitors  may
emerge and potentially reduce our market share, revenue, or margins. Some of our competitors also may choose to sell products or services that compete
with ours at lower prices by accepting lower margins and profits or may be able to sell products or services that compete with ours at lower prices given
proprietary ownership of data, technical superiority, a broader or deeper product or experience set, greater capital resources or economies of scale. Price
reductions or pricing pressure by our competitors could negatively impact our margins and results of operations and could also harm our ability to retain
clients or obtain new customers on favorable terms. Competitive pricing pressures tend to increase in difficult or uncertain economic environments, due to
reduced marketing expenditures of many of our clients and prospects, and in turn negatively impact the competitive business environment for marketing
service providers such as our company.

We  must  maintain  technological  competitiveness,  continually  improve  our  processes,  and  develop  and  introduce  new  services  in  a  timely  and  cost-
effective manner.

We  believe  that  our  success  depends  on,  among  other  things,  maintaining  technological  competitiveness  in  our  products,  processing  functionality,  and
software  systems  and  services.  Technology  changes  rapidly  as  makers  of  computer  hardware,  network  systems,  programming  tools,  computer  and  data
architectures, operating systems, database technology, and mobile devices continually improve their offerings. Advances in information technology may
result in changing client preferences for products and product delivery channels in our industry. The increasingly sophisticated requirements of our clients
require  us  to  continually  improve  our  processes  and  provide  new  products  and  services  in  a  timely  and  cost-effective  manner  (whether  through
development, license, or acquisition). We may be unable to successfully identify, develop, and

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bring  new  and  enhanced  services  and  products  to  market  in  a  timely  and  cost-effective  manner,  such  services  and  products  may  not  be  commercially
successful, and services, products, and technologies developed by others may render our services and products noncompetitive or obsolete.

Our success depends on our ability to consistently and effectively deliver our services to our clients.

Our  success  depends  on  our  ability  to  effectively  and  consistently  staff  and  execute  client  engagements  within  the  agreed  upon  time  frame  and  budget.
Depending on the needs of our clients, our engagements may require customization, integration, and coordination of a number of complex product and
service offerings and execution across many facilities. Moreover, in some of our engagements, we rely on subcontractors and other third parties to provide
some of the services to our clients, and we cannot guarantee that these third parties will effectively deliver their services, that we will be able to easily
suspend work with contractors that are not performing adequately, or that we will have adequate recourse against these third parties in the event they fail to
effectively  deliver  their  services  as  we  are  generally  responsible  for  the  work  of  these  sub-contractors.  Other  contingencies  and  events  outside  of  our
control  may  also  impact  our  ability  to  provide  our  products  and  services,  such  as  pandemics  or  other  national  or  global  health  crisis  or  severe  weather
events that could disrupt our delivery networks. Our failure to effectively and timely staff, coordinate, and execute our client engagements may adversely
impact existing client relationships, the amount or timing of payments from our clients and our reputation in the marketplace as well as our ability to secure
additional business and our resulting financial performance. In addition, our contractual arrangements with our clients and other customers may not provide
us with sufficient protections against claims for lost profits or other claims for damages.

We may experience in the future, reduced demand for our products and services due to the financial condition and marketing budgets of our clients
and other factors that may impact the industry verticals that we serve.

Marketing budgets are largely discretionary in nature, and as a consequence are easier to reduce in the short-term than other expenses. Our customers have
in the past, and may in the future, respond to their own financial constraints, whether caused by weak economic conditions, weak industry performance or
client-specific circumstances, by reducing their marketing spend. For instance, in light of the current inflationary environment and increased cost of capital
due to rising interest rates, our customers may reduce the amount of services we provide to them, for among other reasons, to preserve liquidity. Customers
may also be slow to restore their marketing budgets to prior levels during an economic recovery and may respond similarly to adverse economic conditions
in the future. Our revenues are dependent on national, regional, and international economies and business conditions. A long-lasting economic recession,
regardless of the cause, or anemic recovery in the markets in which we operate could have material adverse effects on our business, financial position, or
operating results. Similarly, industry or company-specific factors may negatively impact our clients and prospective clients, and in turn result in reduced
demand for our products and services, client insolvencies, collection difficulties or bankruptcy preference actions related to payments received from our
clients. We may also experience reduced demand as a result of consolidation of clients and prospective clients in the industry verticals that we serve.

We must effectively manage our costs to be successful. If we do not achieve our cost management objectives, our financial results could be adversely
affected.

Our  business  plan  and  expectations  for  the  future  require  that  we  effectively  manage  our  cost  structure,  including  our  operating  expenses  and  capital
expenditures across our operations. In 2023, our management team formed a project team focused on cost-saving initiatives and other restructuring efforts.
The  program  named  Project  Elevate  created  and  changed  processes  in  each  of  our  business  segments  to  transform  the  operational  cost  structure  of  the
company and change the culture to be more agile, optimize the structure, and cost justify all activities of the organization. A transformational office was
established at the beginning of 2024 with the mandate to manage and measure these initiatives on a go forward basis. However, we may not be able to
recognize all identified potential savings and even if we are able to recognize the identified savings, such cost savings may be insufficient to achieve our
cost management objectives. To the extent that we do not successfully manage our costs our financial results may be adversely affected.

Consumer perceptions regarding the privacy and security of their data may prevent or impair our ability to offer our products and services.

Various local, national, and international regulations, as well as industry standards, give consumers varying degrees of control as to how personal data is
collected, used, and shared for marketing purposes. If, due to privacy, security, or other concerns, consumers exercise their ability to prevent or limit such
data collection, use, or sharing, it may impair our ability to provide direct marketing services for those consumers and limit our clients’ demand for our
services. Additionally,

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privacy and security concerns may limit consumers’ willingness to voluntarily provide data to our clients or marketing companies. Some of our services
depend on voluntarily provided data. For instance, we believe that one of the most attractive offerings of our Marketing Services segment is the provision
of  data-analytics  to  our  clients.  However,  the  ability  to  provide  such  services  is  at  least  in  part  dependent  on  the  ability  to  collect  large  volumes  of
voluntarily provided data. If there is a significant shift in consumer behavior or governmental regulations were to inhibit our ability to collect large amounts
of this type of data, our ability to provide meaningful data analytics to our clients would likely be impaired.

If our facilities are damaged, or if we are unable to access and use our facilities, our business and results of operations will be adversely affected.

Our operations rely on the ability of our employees to work at specially equipped facilities to perform services for our clients. Although we have some
excess capacity and redundancy, we do not have sufficient excess capacity or redundancy (in equipment, facilities, or personnel) to maintain our standard
service and operational levels for an extended period of time if we are unable to use one of our major facilities. Outsourcing these processes to facilities not
owned  by  us  is  not  a  viable  option.  Should  we  lose  access  to  a  facility  for  any  reason,  including  as  a  result  of  pandemics,  terrorist  incident  or  natural
disaster, our service levels are likely to decline or be suspended and clients would go without service or secure replacement services from a competitor. As
a consequence of such an event, we would suffer a reduction in revenues and harm to (and loss of) client relationships.

If our new leaders are unsuccessful, or if we continue to lose key management and are unable to attract and retain the talent required for our business,
our operating results could suffer.

Over the past few years, we have replaced many of our leaders (including our Chief Executive Officer, and Chief Financial Officer), some a number of
times. If our new leaders fail in their new and additional roles and responsibilities (and more generally if we are unable to attract additional leaders with the
necessary skills to manage our business) our business and its operating results may suffer. Further, our prospects depend in large part upon our ability to
attract, train, and retain experienced technical, client services, sales, consulting, marketing, and management personnel. While the demand for personnel is
also  dependent  on  employment  levels,  competitive  factors,  and  general  economic  conditions,  our  recent  business  performance  may  diminish  our
attractiveness  as  an  employer.  The  loss  or  prolonged  absence  of  the  services  of  these  individuals  could  have  a  material  adverse  effect  on  our  business,
financial position, or operating results.

Interest rate increases could affect our results of operations, cash flows and financial position.

Interest rate fluctuations in Europe and the United States may affect the amount of interest we earn on cash equivalents. Our Credit Facility bears interest
based upon the Secured Overnight Financing Rate. Our results of operations, cash flows, and financial position could be materially or adversely affected by
significant increases in interest rates. We also have exposure to interest rate fluctuations in the United States, specifically money market, the value of our
pension obligations and overnight time deposit rates, as these affect our earnings on excess cash. Even with the offsetting increase in earnings on excess
cash in the event of an interest rate increase, we cannot be assured that future interest rate increases will not have a material adverse impact on our business,
financial position, or operating results. Increased interest rates have put upward pressure on pricing and purchasing power. Pricing pressure has led to some
wage inflation which could adversely affect our margins and profitability if it persisted for a long time or wage pressure increased.

We are subject to risks associated with operations outside the United States

Harte Hanks conducts business outside of the United States. During 2023, approximately 9.6% of our revenues were derived from operations outside the
United States, primarily in Europe and Asia. We may expand our international operations in the future as part of our growth strategy. Accordingly, our
future operating results could be negatively affected by a variety of factors, some of which are beyond our control, including:

•

changes  in  local,  national,  and  international  legal  requirements  or  policies  resulting  in  burdensome  government  controls,  tariffs,  restrictions,
embargoes, or export license requirements;
higher rates of inflation;
the potential for nationalization of enterprises;
less favorable labor laws that may increase employment costs and decrease workforce flexibility;
potentially adverse tax treatment;
less favorable foreign intellectual property laws that would make it more difficult to protect our intellectual property from misappropriation;

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•
•
•
• more onerous or differing data privacy and security requirements or other marketing regulations;

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longer payment cycles;
social, economic, and political instability;
regional armed conflicts, as well as any additional economic sanctions adopted in response to such actions;
the differing costs and difficulties of managing international operations;

•
•
•
•
• modifications to international trade policy or the imposition of increased or new tariffs, quotas or trade barriers on key commodities; and
•

geopolitical  risk  and  adverse  market  conditions  caused  by  changes  in  national  or  regional  economic  or  political  conditions  (which  may  impact
relative interest rates and the availability, cost, and terms of mortgage funds).

In addition, exchange rate fluctuations may have an impact on our future costs or on future cash flows from foreign investments. We have not entered into
any foreign currency forward exchange contracts or other derivative instruments to hedge the effects of adverse fluctuations in foreign currency exchange
rates. The various risks that are inherent in doing business in the United States are also generally applicable to doing business anywhere else and may be
exacerbated by the difficulty of doing business in numerous sovereign jurisdictions due to differences in culture, laws, and regulations.

If we fail to establish and maintain proper and effective internal control over financial reporting, our operating results and our ability to operate our
business could be harmed.

Section 404 of the Sarbanes-Oxley Act of 2002 requires that we establish and maintain internal control over financial reporting and we are also required to
establish disclosure controls and procedures under applicable SEC rules. An effective internal control environment is necessary to enable us to produce
reliable financial reports and is an important component of our efforts to prevent and detect financial reporting errors and fraud. Management is required to
provide an annual assessment on the effectiveness of our internal control over financial reporting. Our testing may reveal significant deficiencies in our
internal control over financial reporting that are deemed to be material weaknesses and render our internal control over financial reporting ineffective. In
the past these assessments and similar reviews have led to the discovery of material weaknesses, all of which have been remediated. However, no assurance
can be given that we won't discover material weaknesses in the future. We have incurred and we expect to continue to incur substantial accounting and
auditing expenses and expend significant management time in complying with the requirements of Section 404.

While an effective internal control environment is necessary to enable us to produce reliable financial reports and is an important component of our efforts
to  prevent  and  detect  financial  reporting  errors  and  fraud,  disclosure  controls  and  internal  control  over  financial  reporting  are  generally  not  capable  of
preventing or detecting all financial reporting errors and all fraud. A control system, no matter how well-designed and operated, is designed to reduce rather
than eliminate the risk of material misstatements in our consolidated financial statements. There are inherent limitations on the effectiveness of internal
controls, including collusion, management override and failure in human judgment. A control system can provide only reasonable, not absolute, assurance
of achieving the desired control objectives and the design of a control system must reflect the fact that resource constraints exist.

If we are not able to comply with the requirements of Section 404, or if we or our independent registered public accounting firm identify deficiencies in our
internal control over financial reporting that are deemed to be material weaknesses (i) we could fail to meet our financial reporting obligations; (ii) our
reputation may be adversely affected and our business and operating results could be harmed; (iii) the market price of our stock could decline; and (iv) we
could be subject to litigation and/or investigations or sanctions by the SEC, or other regulatory authorities.

There were no changes in our internal controls over financial reporting during our most recent fiscal year that have materially affected, or are reasonably
likely to materially affect, our internal control over financial reporting.

Risks Related to Cybersecurity and Technology

Privacy, information security and other regulatory requirements may prevent or impair our ability to offer our products and services.

We are subject to and affected by numerous laws, regulations, and industry standards that regulate direct marketing activities, including those that address
privacy, data protection, processing personal information, information security, and marketing communications.

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As a result of increasing awareness and interest in privacy rights, data protection, the fair use of personal information, consumer protection, information
security,  and  similar  matters,  national  and  local  governments  and  industry  organizations  regularly  consider  and  adopt  new  laws,  rules,  regulations,  and
guidelines that impact, restrict, and regulate our business products and services. Whether already in place or scheduled to become effective in the future,
comprehensive data protection, privacy, and marketing laws apply across the jurisdictions in which we operate as well as in the locations where any such
personal information originates, including Europe, the Philippines, and most states throughout the United States. These regulations apply when processing
personal  data  for  business  and  marketing  purposes  and  broadly  impact  all  marketing  activities,  including  legitimate  activities  associated  with  profiling
consumer behaviors, drawing inferences from personal information, making automated decisions about individuals using personal information, transferring
personal  information  between  parties  and  jurisdictions,  communicating  with  existing  and  prospective  customers,  and  to  other  similar  activities.
Additionally,  we  are  subject  to  operational  obligations  when  processing  and  storing  personal  information,  including,  but  not  limited  to,  adopting  and
upholding a governance framework to protect this information, registering with relevant regulators, implementing secure infrastructure and data security
standards  and  strategies,  data  breach  detection  and  response  solutions,  conducting  audits  to  identify  security  risks  as  well  as  carrying  out  additional
procedures  to  demonstrate  accountability  and  compliance  with  national  and  local  privacy  and  data  protection  regulations.  Other  relevant  compliance
considerations in support of these mandates include establishing solutions in support of broad privacy and data protection rights, including those designed
to  offer  notice  to  individuals,  capture  prior  consent,  grant  access  to  personal  information,  offer  choices  regarding  the  decision  to  share  one’s  personal
information and how such information can be used, as well as related controls to honor choices expressed related to if and how personal information can be
processed or licensed for marketing purposes.

We anticipate new regulations will continue to be proposed and adopted in the future in the jurisdictions in which we operate and/or generate revenue. We
also expect any new regulations will reflect the growing trends common to current privacy, data protection and marketing laws requiring companies to bear
the burden of proving compliance efforts through demonstrable records, and may subject companies to significant fines and penalties should they violate
any substantive or technical requirement. We may implement additional safeguards, controls and measures in response to these changes and trends; and
may be required to change or limit our service offerings.

Our business may also be affected by the impact of rules and regulations on our clients’ business and marketing activities. In addition, as we acquire new
capabilities  and  deploy  new  technologies  to  execute  our  strategy,  we  may  be  exposed  to  additional  regulation.  Current  and  future  restrictions  and
regulations  could  increase  compliance  costs,  and  restrict  or  prevent  the  collection,  management,  aggregation,  transfer,  use  or  dissemination  of  personal
information or change the requirements so as to require other changes to our business or our clients' businesses, practices and tolerance for risk. Additional
restrictions and regulations may limit or prohibit current practices regarding marketing communications and information quality solutions. For example,
multiple  states  have  implemented  opt  out  legislation  for  telephone  marketing,  requiring  the  creation  of  statewide  do-not  call  registries.  Such  legislation
could impact our business and the businesses of our clients and of their customers. In addition, continued public interest in privacy rights, data protection
and  access,  and  information  security  may  result  in  the  adoption  of  additional  industry  guidelines  that  could  impact  our  direct  marketing  activities  and
business practices.

We cannot predict the scope of any new laws, rules, regulations, or industry guidelines or how courts or agencies may interpret existing rules, regulations or
guidelines. Additionally,  enforcement  priorities  by  governmental  authorities  will  change  over  time,  which  may  impact  our  business.  Understanding the
laws, rules, regulations, and guidelines applicable to specific client multichannel engagements and across many jurisdictions poses a significant challenge,
as  such  laws,  rules,  regulations,  and  guidelines  are  often  inconsistent  or  conflicting,  and  are  sometimes  at  odds  with  client  objectives.  Our  failure  to
properly comply with these regulatory requirements and client needs may materially and adversely affect our business. General compliance with privacy,
data protection, and information security obligations is costly and time-consuming, and we may encounter difficulties, delays, or significant expenses in
connection with our compliance, or because of our clients’ need to comply. We may be exposed to significant penalties, liabilities, reputational harm, and
loss of business in the event that we fail to comply. We could suffer a material adverse impact on our business due to the enactment or enforcement of
legislation or industry regulations affecting us and/or our clients, the issuance of judicial or governmental interpretations, changed enforcement priorities of
governmental agencies, or a change in behavior arising from public concern over privacy, data protection, and information security issues.

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Uncertainty around, and disruption from, new and emerging technologies, including the adoption and utilization of artificial intelligence, may result in
risks and challenges that could impact our business.

We utilize new and emerging technologies, including AI, in our solutions and services. As with many innovations, AI presents risks and challenges that
could significantly disrupt our business model. If we do not execute on AI effectively, this could result in loss of revenue and reduced margins.

Our success depends, in part, on our ability to continue to acquire, develop, and implement solutions that meet the evolving needs of our clients. The rapid
evolution  of  AI  will  require  us  to  expend  resources  to  develop,  test,  and  implement  solutions  that  utilize  AI  effectively,  which  may  lead  us  to  incur
significant expense to maintain a competitive advantage within the industry. We will also be required to attract, motivate, and retain top professionals with
the  skills  necessary  to  execute  our  strategy  relating  to  AI,  machine  learning  and  other  emerging  technologies.  If  we  do  not  employ  new  technologies,
including AI, as quickly or efficiently as our competitors, or if our competitors develop more cost-effective or client-preferred technologies, it could have a
material adverse effect on our ability to win and retain business from clients, which would adversely affect our business.

The regulatory landscape surrounding AI and generative AI technologies is also evolving, and the ways in which these technologies will be regulated by
governmental  authorities,  self-regulatory  institutions,  or  other  regulatory  authorities  remains  uncertain.  Such  regulations  may  result  in  significant
operational costs or constrain our ability to develop, deploy, or maintain these technologies.

Significant system disruptions, loss of data center capacity or interruption of telecommunication links could adversely affect our business and results of
operations.

Our  business  is  heavily  dependent  on  data  centers  and  telecommunications  infrastructures,  which  are  essential  to  both  our  call  center  services  and  our
database services (which require that we efficiently and effectively create, access, manipulate and maintain large and complex databases). In addition to the
third-party data centers we use, we also operate several of our own operations centers to support both our own and our clients’ needs. Our ability to protect
our  operations  against  damage  or  interruption  from  fire,  flood,  tornadoes,  power  loss,  telecommunications  or  equipment  failure,  or  other  disasters  and
events beyond our control is critical to our continued success. Likewise, as we increase our use of third-party data centers, it is critical that these vendors
adequately  protect  their  data  centers  from  the  same  risks  we  do.  Our  services  are  dependent  on  regional  and  international  networking  and
telecommunication  providers.  We  believe  we  have  taken  reasonable  precautions  to  protect  our  data  centers  and  telecommunication  infrastructure  from
events that could interrupt our operations. Any damage to the data centers we use or any failure of our telecommunications links could materially adversely
affect our ability to continue to provide services to our clients, which could result in loss of revenues, profitability and client confidence, and may adversely
impact our ability to attract new clients and force us to expend significant company resources to repair the damage.

If we do not prevent security breaches and other interruptions to our infrastructure, we may be exposed to lawsuits, lose customers, suffer harm to our
reputation, and incur additional costs.

The services we offer involve the transmission of large amounts of sensitive and proprietary information over public communications networks, as well as
the processing and storage of confidential customer information. Unauthorized access, remnant data exposure, computer viruses, denial of service attacks,
accidents, employee error or malfeasance, “social engineering” and “phishing” attacks, intentional misconduct by computer “hackers” and other disruptions
can occur, and infrastructure gaps, hardware and software vulnerabilities, inadequate or missing security controls, and exposed or unprotected customer
data can exist that (i) interfere with the delivery of services to our customers, (ii) impede our customers' ability to do business, or (iii) compromise the
security of our or our customers' systems and data, which exposes confidential information to unauthorized third parties. We are a target of cyber-attacks of
varying degrees on a regular basis. Over time, the techniques used to conduct these cyber-attacks, as well as the sources and targets of these attacks, have
become increasingly sophisticated and, in some cases, have been but, are often not recognized until such attacks are launched or have been in place for
some  time.  In  addition,  there  has  been  an  increase  in  cyber-attacks  conducted  or  sponsored  by  capable  and  well-funded  “nation  state”  operators.  The
Company expects that the sophistication and techniques of cyber-threats will continue to evolve with the rapid development and increased adoption of AI
and machine-learning technologies.

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Our reputation and business results may be adversely impacted if we, or subcontractors upon whom we rely, do not effectively protect sensitive personal
information of our clients and our clients’ customers.

Current  privacy  and  data  security  laws  and  industry  standards  impact  the  manner  in  which  we  capture,  handle,  analyze,  and  disseminate  customer  and
prospect data as part of our client engagements. In many instances, our client contracts also mandate privacy and security practices. If we fail to effectively
protect and control information, especially sensitive personal information (such as health information, social security numbers, or credit card numbers) of
our  clients  and  their  customers  or  prospects  in  accordance  with  these  requirements,  we  may  incur  significant  expense,  suffer  reputational  harm,  loss  of
business,  and,  in  certain  cases,  be  subjected  to  regulatory  or  governmental  sanctions  or  litigation.  These  risks  may  be  increased  due  to  our  reliance  on
subcontractors and other third parties in providing a portion of our overall services in certain engagements. We cannot guarantee that these third parties will
effectively protect and handle sensitive personal information or other confidential information, or that we will have adequate recourse against these third
parties in the event such third parties fail to adequately protect and handle such sensitive or confidential information.

We could fail to adequately protect our intellectual property rights and may face claims for intellectual property infringement.

Our ability to compete effectively depends in part on the protection of our technology, products, services, and brands through intellectual property right
protections, including copyrights, database rights, trade secrets, trademarks, as well as through domain name registrations, and enforcement procedures.
The  extent  to  which  such  rights  can  be  protected  and  enforced  varies  by  jurisdiction,  and  capabilities  we  procure  through  acquisitions  may  have  less
protection than would be desirable for the use or scale we intend or need. Litigation involving patents and other intellectual property rights has become far
more common and expensive in recent years, and we face the risk of additional litigation relating to our use or future use of intellectual property rights of
third parties.

Despite our efforts to protect our intellectual property, unauthorized parties may attempt to copy or otherwise obtain and use our proprietary information
and  technology.  Monitoring  unauthorized  use  of  our  intellectual  property  is  difficult,  and  unauthorized  use  of  our  intellectual  property  may  occur.  We
cannot be certain that trademark registrations will be issued, nor can we be certain that any issued trademark registrations will give us adequate protection
from competing products. For example, others may develop competing technologies or databases on their own. Moreover, there is no assurance that our
confidentiality agreements with our employees or third parties will be sufficient to protect our intellectual property and proprietary information.

Third-party infringement claims and any related litigation against us could subject us to liability for damages, significantly increase our costs, restrict us
from using and providing our technologies, products or services or operating our business generally, or require changes to be made to our technologies,
products,  and  services.  We  may  also  be  subject  to  such  infringement  claims  against  us  by  third  parties  and  may  incur  substantial  costs  and  devote
significant  management  resources  in  responding  to  such  claims.  We  have  been,  and  continue  to  be,  obligated  under  some  agreements  to  indemnify  our
clients as a result of claims that we infringe on the proprietary rights of third parties. These costs and distractions could cause our business to suffer. In
addition, if any party asserts an infringement claim, we may need to obtain licenses to the disputed intellectual property. We  cannot  provide  assurance,
however, that we will be able to obtain these licenses on commercially reasonable terms or that we will be able to obtain any licenses at all. The failure to
obtain necessary licenses or other rights may have an adverse effect on our ability to provide our products and services.

Breaches of security, or the perception that e-commerce is not secure, could severely harm our business and reputation.

Business-to-business  and  business-to-consumer  electronic  commerce  requires  the  secure  transmission  of  confidential  information  over  public  networks.
Some of our products and services are accessed through, or are otherwise dependent on the internet. Security breaches in connection with the delivery of
our products and services, or well-publicized security breaches that may affect us or our industry (such as database intrusion) could be severely detrimental
to our business, operating results, and financial condition. We cannot be certain that advances in criminal capabilities, cryptography, or other fields will not
compromise or breach the technology protecting the information systems that deliver our products, services, and proprietary database information.

Data suppliers could withdraw data that we rely on for our products and services.

We purchase or license much of the data we use for ourselves and for our clients. Our ability to provide our customers with data is somewhat dependent on
the ability to obtain this data. There could be a material adverse impact on our

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business if owners of the data we use were to curtail access to the data or materially restrict the authorized uses of their data. Data providers could withdraw
their data for a number of reasons, including but not limited to, if there is a competitive reason to do so, if there is pressure from the consumer community,
or if additional regulations are adopted restricting the use of the data. We also rely upon data from other external sources to maintain our proprietary and
non-proprietary databases, including data received from customers and various government and public records. If a substantial number of data providers or
other key data sources were to withdraw or restrict their data, if we were to lose access to data due to government regulation or if the collection of data
becomes  uneconomical,  our  ability  to  provide  products  and  services  to  our  clients  could  be  materially  and  adversely  affected,  which  could  result  in
decreased revenues, net income and earnings per share.

Risks Related to our Capital Structure and Common Stock

The covenants in the Credit Facility may limit the Company’s operating and financial flexibility.

The Credit Facility and the terms under which we borrow money under any future credit facilities or other agreements could have significant consequences
for our business. The Credit Facility includes covenants currently restricting or potentially restricting the Company’s and its subsidiaries’ ability to create,
incur, assume or become liable for indebtedness; make certain investments; pay dividends or repurchase the Company's stock; create, incur or assume liens,
consummate  mergers  or  acquisitions,  liquidate,  dissolve,  suspend  or  cease  operations,  or  modify  accounting  or  tax  reporting  methods  (other  than  as
required by the generally accepted accounting principles in the United States of America).

Covenant  and  ratio  requirements  may  limit  the  manner  in  which  we  can  conduct  our  business,  and  we  may  be  unable  to  engage  in  favorable  business
activities or finance future operations and capital needs. Specifically, the amount and terms of the Company’s indebtedness could:

•

•

•

limit our flexibility in planning for, or reacting to, changes in our business and the industries in which we operate, including limiting our ability to
invest in our strategic initiatives, and consequently, place us at a competitive disadvantage;
reduce the availability of our cash flows that would otherwise be available to fund working capital, capital expenditures, acquisitions, and other
general corporate purposes; and
result in higher interest expense in the event of increases in interest rates, as discussed below under the Risk Factor “Interest rate increases could
affect our results of operations, cash flows, and financial position.”

In  addition,  a  failure  to  comply  with  these  restrictions  or  to  maintain  the  financial  measures  and  ratios  contained  in  the  Credit  Facility  or  future  debt
instruments could lead to an event of default that could result in an acceleration of debt repayment obligations, and refinancing existing letters of credit.

Risks related to our pension benefit plans may adversely impact our results of operations and cash flows.

Pension benefits represent significant financial obligations. As of December 31, 2023, we had approximately $37.7 million of unfunded pension liabilities.
Because  of  the  uncertainties  involved  in  estimating  the  timing  and  amount  of  future  payments  and  asset  returns,  significant  estimates  are  required  to
calculate pension expense and liabilities related to our plans. We utilize the services of independent actuaries, whose models are used to facilitate these
calculations. Several  key  assumptions  are  used  in  the  actuarial  models  to  calculate  pension  expense  and  liability  amounts  recorded  in  the  consolidated
financial statements. In particular, significant changes in actual investment returns on pension assets, discount rates, or legislative or regulatory changes
could impact future results of operations and required pension contributions. Differences between actual pension expenses and liability amounts from these
estimated expense and liabilities may adversely impact our results of operations and cash flows.

Our operations are located on leasehold property, and our inability to renew our leases on commercially acceptable terms or at all may adversely affect
our results of operations.

Our sites operate on leasehold property. Our leases are subject to renewal and we may be unable to renew such leases on commercially acceptable terms or
at all. Our inability to renew our leases, or a renewal of our leases with a rental rate higher than the prevailing rate under the applicable lease prior to
expiration, may cause an increase in operating costs, or may cause additional cost due to relocation.

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Fluctuation in our revenue and operating results and other factors may impact the volatility of our stock price.

The  price  at  which  our  common  stock  has  traded  in  recent  years  has  fluctuated  greatly  and  has  declined  significantly.  Our  common  stock  price  may
continue to be volatile due to several factors including the following (some of which are beyond our control):

•

•
•

•
•
•
•

variations  in  our  operating  results  from  period  to  period  and  variations  between  our  actual  operating  results  and  the  expectations  of  securities
analysts, investors, and the financial community;
the development and sustainability of an active trading market for our common stock;
unanticipated developments with client engagements or client demand, such as variations in the size, budget, or progress of engagements,
variability in the market demand for our services, client consolidations, and the unanticipated termination of several major client engagements;
announcements of developments affecting our businesses;
competition and the operating results of our competitors;
the overall strength of the economies of the markets we serve and general market volatility; and
other factors discussed elsewhere in this Item 1A, “Risk Factors.”

Because of these and other factors, investors in our common stock may not be able to resell their shares at or above their original purchase price.

Our  certificate  of  incorporation  and  bylaws  contain  anti-takeover  protections  that  may  discourage  or  prevent  strategic  transactions,  including  a
takeover of our company, even if such a transaction would be beneficial to our stockholders.

Provisions contained in our certificate of incorporation and bylaws, in conjunction with provisions of the Delaware General Corporation Law, could delay
or prevent a third party from entering a strategic transaction with us, even if such a transaction would benefit our stockholders. For example, our certificate
of incorporation and bylaws do not allow written consents by stockholders and have strict advance notice and disclosure requirements for nominees and
stockholder proposals.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 1C.    CYBERSECURITY

We rely on our technology infrastructure and information systems to interact with our clients, our employees, to sell our services, to utilize our data, to
support and grow our client base, and to bill, collect, and make payments. Our technology infrastructure and information systems also support and form the
foundation  for  our  accounting  and  finance  systems  and  form  an  integral  part  of  our  disclosure  and  accounting  control  environment.  Our  internally
developed  system  and  processes,  as  well  as  those  systems  and  processes  provided  by  third-party  vendors  that  we  contract  with,  may  be  susceptible  to
damage or interruption from cybersecurity threats, which include any unauthorized access to our information systems, and which may result in adverse
effects on the confidentiality, integrity, or availability of such systems or the related information. Potential cybersecurity threats include terrorist or hacker
attacks, the introduction of malicious computer viruses, ransomware, falsification of banking and other information, insider risk, or other security breaches.
Such  attacks  have  become  more  and  more  sophisticated  over  time,  especially  as  threat  actors  have  become  increasingly  well-funded  by,  or  themselves
include, governmental actors or other actors with significant means. We expect that sophistication of cyber-threats will continue to evolve as threat actors
increase their use of AI and machine-learning technologies.

We  have  implemented  robust  processes  to  assess,  identify,  and  manage  cybersecurity  risks,  including  potentially  material  risks,  related  to  our  internal
information  systems  and  our  products.  Our  Board  of  Directors,  our  internal  Risk  Steering  Committee,  in  conjunction  with  our  Chief  Security  Officer
("CSO"), have direct oversight of our management of cybersecurity risks.

Our CSO and the Risk Steering Committee ("RSC") oversees our enterprise risk management process. Under the direction and supervision of our CSO, we
conduct an annual comprehensive enterprise risk assessment, which includes details of our management of enterprise-wide risk topics, such as those related
to cybersecurity risks. The Board of Directors receives the full results of the annual enterprise risk assessment, including an evaluation of cybersecurity
risks presented, a detailed description of the actions we have taken to mitigate these risks, and an analysis of cybersecurity threats and incidents

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across the industry. The CSO and RSC reviews the results of the enterprise risk assessment in detail with management on a regular basis and reports its
findings, as needed, to the Board of Directors.

Our CSO, reporting to our Chief Technology Officer, and in conjunction with our IT Department, has principal responsibility for assessing and managing
cybersecurity risks and threats, implementing the systems necessary to address such risks and threats and preparing updates for the Board of Directors. Our
CSO has 3 decades of information technology and cybersecurity experience with the last 6 years leading the cybersecurity activities at Harte Hanks, as well
as participating in numerous cyber readiness exercises with US Government agencies, and has specialized training in cybersecurity risk management, cloud
security and holds a CISSP certification offered by ISC2. Our CSO is also responsible for the operation of our cybersecurity program, and management of
our cybersecurity incident response team.

As  mentioned  above,  in  response  to  the  increasing  threats  presented  by  cyber  incidents,  in  2020  we  established  the  RSC,  which  meets  regularly.  This
committee  is  comprised  of  our  Chief  Technology  Officer,  our  General  Counsel  /  Privacy  Officer,  our  Head  of  Human  Resources,  each  Director  of
Operations  of  each  of  our  business  units,  our  Chief  Financial  Officer  and  our  Chief  Executive  Officer,  as  well  as  other  key  leaders.  The  RSC  (in
conjunction with the CSO), oversees activities related to the monitoring, prevention, detection, mitigation and remediation of cybersecurity risks. The RSC,
along  with  our  CSO,  develops  and  implements  cybersecurity  risk  mitigation  strategies  and  activities  throughout  the  year,  including  the  management  of
comprehensive incident response plans, oversees the cybersecurity risks posed by third-party vendors, and receives regular updates on cybersecurity-related
matters.

We  have  adopted  the  National  Institute  of  Standards  and  Technology  (“NIST”)  Cybersecurity  Framework  to  continually  evaluate  and  enhance  our
cybersecurity procedures. Activities include mandatory yearly online training for all employees, technical security controls, enhanced data protection, the
maintenance  of  backup  and  protective  systems,  policy  review  and  implementation,  the  evaluation  and  retention  of  cybersecurity  insurance,  periodic
assessments  of  third-party  service  providers  to  assess  cyber  preparedness  of  key  vendors,  and  running  simulated  cybersecurity  drills,  including
vulnerability scanning, penetration testing and disaster recovery exercises, throughout the organization. These cybersecurity drills are performed both in-
house and by third-party service providers. We  use  automated  tools  that  monitor,  detect,  and  prevent  cybersecurity  risks  and  have  a  security  operations
center that operates 24 hours a day to alert us to any potential cybersecurity threats. As noted above, our RSC also has effected comprehensive incident
response plans that outline the appropriate communication flow and response for certain categories of potential cybersecurity incidents. The RSC escalates
events, including to the Chief Executive Officer and Board of Directors, as relevant, according to pre-defined criteria.

ITEM 2.    PROPERTIES

Our headquarters is located in Chelmsford, MA. We  lease  office  and  fulfillment  facilities  around  the  world,  primarily  in  the  United  States,  Europe  and
Asia.

As of December 31, 2023, we operated the following types of facilities in the following locations:

Domestic Offices

Chelmsford, Massachusetts

St. Petersburg, Florida

Deerfield Beach, Florida

International Offices

Hasselt, Belgium

Iasi, Romania
Manila, Philippines

Uxbridge, United Kingdom

Operational Warehouses

East Bridgewater, Massachusetts

Kansas City, Kansas

Lenexa, Kansas

Hasselt, Belgium

As of December 31, 2023, our operational facilities were for the following use and square footage by segment:

Description of Use

Office space

Fulfillment facilities

Total

United States

International

Total

60,650 

35,725 

96,375 

84,963 

772,570 

857,533 

24,313 

736,845 

761,158 

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Segment

Customer Care

Fulfillment & Logistics

Marketing Services

Corporate office

Total

Leased Sq Ft

54,964 

772,570 

23,748 

851,282 

6,251 

857,533 

We believe our facilities to be adequate for our business and operations as currently administered.

ITEM 3.    LEGAL PROCEEDINGS

In the ordinary course of its business, the Company is involved in various legal proceedings involving a variety of matters. The Company does not believe
there are any pending legal proceedings that will have a material impact on the Company’s financial position or results of operations.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

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ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

PART II

Market

Our  common  stock  is  listed  for  trading  on  the  NASDAQ  under  the  symbol  "HHS".  As  of  January  31,  2024,  there  were  approximately  743  common
stockholders of record. The following tables set forth for the periods indicated, the high and low sale prices per share of the common stock as quoted by the
NASDAQ.

Year Ended December 31, 2023

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

Year Ended December 31, 2022

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

High

$14.24

$9.50

$6.70

$7.72

High

8.19

12.89

17.88

12.84

Low

$8.70

$5.00

$5.01

$5.39

Low

6.34

7.15

10.02

9.81

Dividend Policy

The Company currently does not pay any dividends and any future payment is at the discretion of the Board of Directors.

Issuer Purchases of Equity Securities

The following table contains information about our purchases of equity securities during the fourth quarter of 2023:

Period

October 1 - 31, 2023
November 1 - 30, 2023
December 1 - 31, 2023

Total

Total number of
shares purchased

Average price
paid per share
— 
— 
— 

— $
— $
— $

— $

— 

Total number of shares
purchased as part of a publicly
announced plan

Maximum dollar amount that may yet
be purchased under the program (in
thousands)

(1) 

— $
— $
— $

—

4,131 
4,131 
4,131 

(1)

During  the  fourth  quarter  of  2023,  we  did  not  purchase  any  shares  of  our  common  stock  through  our  stock  repurchase  program  that  was  publicly
announced  on  May  2,  2023.  Under  this  program,  our  Board  had  authorized  us  to  spend  up  to  $6.5  million  to  repurchase  shares  of  our  outstanding
common  stock.  After  giving  effect  to  these  repurchases,  we  have  remaining  authority  of  $4.1  million  to  repurchase  shares  remaining  under  the
program.

ITEM 6.    SELECTED FINANCIAL DATA

Not applicable.

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ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cautionary Note About Forward-Looking Statements

This  report,  including  this  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  (“MD&A”),  contains  “forward-
looking statements” within the meaning of the federal securities laws. All such statements are qualified by the cautionary note included under “Forward-
Looking Statements” above, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended and Section
21E of the Securities Exchange Act of 1934, as amended. Actual results may vary materially from what is expressed in or indicated by the forward-looking
statements, for the reasons described in this MD&A, in the Risk Factors in Item 1A above or elsewhere in this Annual Report on Form 10-K.

Overview

The following MD&A section is intended to help the reader understand the results of operations and financial condition of Harte Hanks. This section is
provided as a supplement to, and should be read in conjunction with, our Consolidated Financial Statements and the accompanying notes included herein.

Harte  Hanks,  Inc.  is  a  leading  global  customer  experience  company  operating  in  three  business  segments:  Marketing  Services,  Customer  Care,  and
Fulfillment & Logistics Services. Our mission is to partner with clients to provide them with a robust customer-experience, or CX strategy, data-driven
analytics, and actionable insights combined with seamless program execution to better understand, attract, and engage their customers. Our services include
strategic  planning,  data  strategy,  performance  analytics,  creative  development,  and  execution;  technology  enablement;  marketing  automation;  B2B  and
B2C e-commerce; cross-channel customer care; and product, print, and mail fulfillment.

We  are  affected  by  the  general,  national,  and  international  economic  and  business  conditions  in  the  markets  where  we  and  our  customers  operate.
Marketing budgets are largely discretionary in nature and, as a consequence, are easier for our clients to reduce in the short-term than other expenses. Our
revenues are also affected by the economic fundamentals of each industry that we serve, various market factors, including the demand for services by our
clients, the financial condition of and budgets available to our clients, and regulatory factors, among other factors. Due to the recent increases in inflation
and interest rates throughout the globe, and other geopolitical uncertainties, including but not limited to the ongoing armed conflicts in multiple regions,
there is continued uncertainty and significant volatility and disruption in the global economy and financial markets. We remain committed to making the
investments necessary to execute our multichannel strategy while also continuing to adjust our cost structure to appropriately reflect our operations and
outlook.

Management  is  closely  monitoring  inflation  and  wage  pressure  in  the  market,  and  the  potential  impact  on  our  business.  While  inflation  has  not  had  a
material impact on our business, it is possible a material increase in inflation could have an impact on our clients, and in turn, on our business.

Recent Developments

Project Elevate

Our  management  team  continuously  reviews  and  adjusts  our  cost  structure  and  operating  footprint  to  optimize  our  operations,  and  invest  in  improved
technology. During the second half of 2023, we engaged a consulting firm to help review and analyze the structure and operations of the Company. This
review included greater than 200 meetings with personnel at all levels of the firm and led to the initiation of our transformation program named "Project
Elevate".  The  program  involves  the  optimization  and  rationalization  of  our  business  resources  as  well  as  the  partial  reinvestment  of  savings  into  the
company's sales and marketing team, technology, and strategy. A business transformation office was established at the beginning of 2024 to manage and
measure these initiatives. Reorganization savings from Project Elevate executed from 2024 to 2026 are estimated to be $16 million.

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Table of Contents

Results of Operations

Operating results from operations were as follows:

In thousands, except per share amounts

2023

% Change

2022

Year Ended December 31,

Operating revenue
Operating expenses

Operating income

Operating margin
Other expense (income), net
Income tax benefit

Net (loss) income

Diluted EPS from operations

$

$

$

$

191,492 
188,133 

3,359 

1.8 %

5,278 
(349)

(1,570)

(0.21)

-7.2%
-1.6%

-77.8%

-76.0%
-225.5%
-98.0%

-104.3%

-104.5%

$

$

$

$

206,278 
191,171 

15,107 

7.3 %

(4,206)
(17,463)

36,776 

4.75 

Year Ended December 31, 2023 vs. Year Ended December 31, 2022

Consolidated Results

Revenues

Revenues of $191.5 million for the year ended December 31, 2023 decreased $14.8 million, or 7.2%, when compared to $206.3 million for the year ended
December 31, 2022. Revenue in our Marketing Services declined $9.8 million, or 18.4%, to $43.2 million, revenue in our Customer Care segment declined
$3.9 million, or 5.8%, to $63.3 million and revenue in our Fulfillment & Logistics Services declined $1.1 million, or 1.3%, to $85.0 million.

Operating Expenses

Operating expenses of $188.1 million for the year ended December 31, 2023 decreased $3.0 million, or 1.6%, when compared to $191.2 million for the
year ended December 31, 2022.

Labor costs decreased by $6.7 million, or 6.4%, when compared to the year ended December 31, 2022, primarily due to the reduction in workforce in our
Customer Care and Marketing Service segment as a result of the lower revenue which was partially offset by higher severance expenses.

Production and Distribution expenses decreased $2.4 million, or 3.8%, when compared to the year ended December 31, 2022, primarily driven by lower
brokered cost, or outsourced costs due to the lower brokered revenue.

Advertising,  Selling  and  General  and  Administrative  expenses  decreased  $1.2  million  or  5.6%,  when  compared  to  the  year  ended  December  31,  2022
primarily due to the reduced professional service expense.

Depreciation expense increased $1.5 million, or 55.3%, when compared to the year ended December 31, 2022, primarily due to the addition of our new
ERP system.

Restructuring expenses were $5.7 million for the year ended December 31, 2023. The restructuring expenses included $4.6 million of consulting expenses,
$0.8 million in lease impairment expense, $0.2 million of severance charges, and $0.1 million of facility related and other expenses.

The largest components of our operating expenses are labor, transportation expenses and outsourced costs. Each of these costs is, at least in part, variable
and tends to fluctuate in line with revenues and the demand for our services. Transportation rates have increased over the last few years due to demand and
supply fluctuations within the transportation industry. Future changes in transportation expenses will continue to impact our total production costs and total
operating  expenses  and  in  turn  our  margins,  which  may  have  an  impact  on  future  demand  for  our  supply  chain  management  services.  Postage  costs  of
mailings are borne by our clients and are not directly reflected in our revenues or expenses.

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Table of Contents

Other Expense (Income), net

Interest income, net, for the year ended December 31, 2023 was $135 thousand as compared to the interest expense, net of $438 thousand for the year
ended  December  31,  2022.  The  $573  thousand  improvement  was  primarily  contributed  by  the  interest  income  we  received  from  our  tax  refund  claims
during the first quarter of 2023.

Total other expense, net was $5.4 million for the year ended December 31, 2023, when compared to other income, net of $4.6 million for the year ended
December 31, 2022. This $10.0 million increase in other expense was primarily attributable to a $8.9 million change in foreign currency revaluation gain as
well as $2.5  million  gain  from  the  sale  of  unused  IP  addresses  which  were  no  longer  useful  to  the  Company  in  2022.  We  do  not  expect  the  sale  of  IP
addresses, in the future, if any, to generate a significant amount of other income.

Income Tax Benefit

Our 2023 income tax benefit was $0.3 million for the year ended December 31, 2023, when compared to tax benefit of $17.5 million for the year ended
December 31, 2022. The decrease in benefit of $17.1 million was primarily related to the removal of the majority of the U.S. valuation allowance for the
year ended December 31, 2022.

Segment Results

The  following  is  a  discussion  and  analysis  of  the  results  of  our  reporting  segments  for  the  years  ended  December  31,  2023  and  2022.  There  are  three
principal financial measures reported to our CEO (the chief operating decision maker) for use in assessing segment performance and allocating resources.
Those measures are revenues, operating income and operating income plus depreciation and amortization (“EBITDA”).

Marketing Services:

In thousands

Operating revenues
EBITDA
Operating Income

Operating Income % of Revenue

Year Ended December 31,

2023

% Change

2022

$

43,204 
5,425 
5,113 

11.8 %

-18.4%
-26.1%
-26.8%

-10.2%

$

52,975 
7,344 
6,982 

13.2 %

Marketing Services segment revenue declined $9.8 million, or 18.4%, due to the decline of marketing spend and the loss of a customer. Operating income
for the year ended December 31, 2023 decreased $1.9 million due to the reduction in contribution margin from the revenue decrease, which was partially
offset by reductions in operating expense associated with lower revenue.

Customer Care:

In thousands

Operating revenues
EBITDA
Operating Income

Operating Income % of Revenue

Year Ended December 31,

2023

% Change

2022

$

63,327 
10,702 
9,422 

14.9 %

-5.8%
-12.0%
-16.5%

-11.4%

$

67,205 
12,167 
11,283 

16.8 %

Customer Care segment revenue declined $3.9 million, or 5.8%, primarily due to the decrease in both non-recurring pandemic-related projects and a large
non-recurring recall project in 2022 which was partially offset by $9.7 million revenue from InsideOut. Operating Income for the year ended December 31,
2023 was $9.4 million, a decrease of $1.9 million when compared to the prior year due to lower revenue which was partially offset by lower operating
expense driven by improved operational efficiency.

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Table of Contents

Fulfillment & Logistics:

In thousands

Operating revenues
EBITDA
Operating Income

Operating Income % of Revenue

Year Ended December 31,

2023

% Change

2022

$

84,961 
8,857 
7,714 

9.1 %

-1.3%
-16.4%
-21.0%

-20.0%

$

86,098 
10,593 
9,769 

11.3 %

Fulfillment & Logistics Services segment revenue declined $1.1 million, or 1.3%, primarily due to the lower revenue from the existing customers. For the
year ended December 31, 2023 operating income was $7.7 million, a decrease of $2.1 million when compared to the prior year primarily due to the change
in revenue mix and higher transportation costs.

Liquidity and Capital Resources

Sources and Uses of Cash

Our cash and cash equivalent balances were $18.4 million and $10.4 million as of December 31, 2023, and 2022, respectively. As of December 31, 2023,
we had the ability to borrow an additional $24.2 million under our Credit Facility. The money deposited in an escrow account to satisfy the contingent
payment obligations for the acquisition of InsideOut is not included in our cash and cash equivalent balances as of December 31, 2023.

We received $2.5 million in tax refund in 2022 and received an additional tax refund of $5.3 million in March 2023, as a result of the change to the tax
NOL carryback provisions included in the CARES Act.

Our principal sources of liquidity are cash on hand, cash provided by operating activities, and borrowings available under our Credit Facility. Our cash is
primarily  used  for  general  corporate  purposes,  working  capital  requirements,  and  capital  expenditures. At  this  time,  we  believe  that  we  will  be  able  to
continue  to  meet  our  liquidity  requirements  and  fund  our  fixed  obligations  such  as  finance  and  operating  leases  and  unfunded  pension  plan  benefit
payments and other needs for our operations in the short term and beyond. Although the Company believes that it will be able to meet its cash needs for the
short and medium term, if unforeseen circumstances arise the company may need to seek alternative sources of liquidity.

Operating Activities

Net cash provided by operating activities was $10.5 million for the year ended December 31, 2023, when compared to cash provided by operating activities
of $28.8 million for the year ended December 31, 2022. The $18.3 million year-over-year decrease in cash provided by operating activities was primarily
due to the $38.3 million lower net income which was partially offset by absorption of deferred taxes of $18.4 million in the year ended December 31, 2023,
and smaller year over year changes in current assets and liabilities.

Investing Activities

Net cash used in investing activities was $2.3 million for the year ended December 31, 2023, compared to cash used in investing activities of $11.5 million
for  the  year  ended  December  31,  2022.  The  $9.2  million  decrease  was  mainly  due  to  the  $6.3  million  of  cash  used  and  returned  from  escrow  from
acquisition activities and $3.0 million less cash used to purchase property, plant and equipment in the year ended December 31, 2023, when compared to
the year ended December 31, 2022.

Financing Activities

Net  cash  used  in  financing  activities  was  $3.2  million  for  the  year  ended  December  31,  2023,  compared  to  $15.8  million  net  cash  used  in  financing
activities for the year ended December 31, 2022. The $12.6 million decrease in cash used in financing activities was primarily due to the $10.0 million used
for the repurchase of preferred stock and the $5.0 million repayment of the borrowings under our Credit Facility in the year ended December 31, 2022, as
compared to the $2.4 million used for the repurchase of common stock in the year ended December 31, 2023.

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Table of Contents

Foreign Holdings of Cash

Consolidated foreign holdings of cash as of December 31, 2023, and 2022 were $5.4 million and $3.4 million, respectively. The Company will repatriate
foreign cash holdings when and if it is financially efficient to do so.

Long Term Debt

On December 21, 2021, the Company entered into a three-year, $25.0 million asset-based revolving credit facility (the “Credit Facility”) with Texas Capital
Bank ("TCB"). The Company’s obligations under the Credit Facility are guaranteed on a joint and several basis by the Company’s material subsidiaries (the
“Guarantors”).  The  Credit  Facility  is  secured  by  substantially  all  the  assets  of  the  Company  and  the  Guarantors  pursuant  to  a  Pledge  and  Security
Agreement,  dated  as  of  December  21,  2021,  between  the  Company,  TCB  and  the  Guarantors  (the  “Security  Agreement”).  On  December  31,  2023,  the
Company extended the maturity date for the Credit Facility by a period of six (6) months, up to June 30, 2025. The extension extended the Credit Facility
under substantially similar terms and conditions as originally executed.

The Credit Facility provides for loans up to the lesser of (a) $25.0 million, and (b) the amount available under a “borrowing base” calculated primarily by
reference to the Company's cash and cash equivalents and accounts receivables. The Credit Facility allows the Company to use up to $3.0 million of its
borrowing capacity to issue letters of credit.

The loans under the Credit Facility accrue interest at a varying rate equal to the Secured Overnight Financing Rate (SOFR) plus a margin of 2.25% per
annum. The outstanding amounts advanced under the Credit Facility are due and payable in full on June 30, 2025.

The Company may repay and reborrow all or any portion of the loans advanced under the Credit Facility at any time, without premium or penalty. The
Credit Facility is subject to mandatory prepayments (i) from the net proceeds of asset dispositions not otherwise permitted under the Credit Facility; (ii) if
the unpaid principal balance under the Credit Facility plus the aggregate face amount of all outstanding letters of credit exceeds the borrowing base; (iii) in
an amount equal to 50% of the net proceeds of issuances of capital stock (subject to customary exceptions); or (iv) in an amount equal to the net proceeds
from any issuance of debt not otherwise permitted under the Credit Facility.

The  Credit  Facility  contains  certain  covenants  restricting  the  Company's  and  its  subsidiaries'  ability  to  create,  incur,  assume  or  become  liable  for
indebtedness;  make  certain  investments;  pay  dividends  or  repurchase  the  Company's  stock;  create,  incur  or  assume  liens,  consummate  mergers  or
acquisitions, liquidate, dissolve, suspend or cease operations, or modify accounting or tax reporting methods (other than as required by U.S. GAAP).

As of December 31, 2023 and 2022, the Company had no borrowings outstanding under the Credit Facility. At each of December 31, 2023, and 2022, the
Company had letters of credit in the amount of $0.8 million outstanding. No amounts were drawn against these letters of credit as of December 31, 2023,
and 2022. These letters of credit exist to support insurance programs relating to workers’ compensation, and general liability. We had no other off-balance
sheet financing arrangements as of December 31, 2023, and 2022.

As of December 31, 2023, we had the ability to borrow an additional $24.2 million under the Credit Facility.

Dividends

We did not pay any dividends in either 2023 or 2022. Any future dividend declaration can be made only upon, and subject to, approval of our Board of
Directors, based on its business judgment.

Share Repurchase

On  May  2,  2023,  the  Board  of  Directors  of  Harte  Hanks  approved  a  share  repurchase  program  to  maximize  shareholder  value  with  authorization  to
repurchase $6.5 million of the Company’s Common Stock. During 2023, we repurchased 0.4 million shares of common stock for a total combined purchase
price of $2.4 million.

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Table of Contents

Outlook

We consider such factors as total cash and cash equivalents and restricted cash, current assets, current liabilities, total debt, revenues, operating income,
cash  flows  from  operations,  investing  activities,  and  financing  activities  when  assessing  our  liquidity.  Our  management  of  cash  is  designed  to  optimize
returns on cash balances and to ensure that it is readily available to meet our operating, investing, and financing requirements as they arise. We believe that
there are no conditions or events, considered in the aggregate, that raise substantial doubt about our ability to continue as a going concern for the twelve
months following the issuance of the Consolidated Financial Statements.

Critical Accounting Estimates

Our Consolidated Financial Statements are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S.
GAAP”), which requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and expenses,
and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions based on historical experience and on various other assumptions
that we believe are reasonable under the circumstances. Our actual results could differ from these estimates under different assumptions or conditions. The
areas that we believe involve the most significant management estimates and assumptions are detailed below. On an ongoing basis, management reviews its
estimates and assumptions based on currently available information.

See  Note  B  of  the  Notes  to  Consolidated  Financial  Statements  included  in  Item  8  of  this  Annual  Report  on  Form  10-K  for  a  summary  of  significant
accounting policies and the effect on our financial statements.

Income Taxes

We are subject to income taxes in the United States and numerous other jurisdictions. Significant judgment is required in determining our provision for
income taxes and income tax assets and liabilities, including evaluating uncertainties in the application of accounting principles and complex tax laws.

We record a provision for income taxes for the anticipated tax consequences of the reported results of operations using the asset and liability method. Under
this  method,  we  recognize  deferred  tax  assets  and  liabilities  for  the  expected  future  tax  consequences  of  temporary  differences  between  the  financial
reporting and tax basis of assets and liabilities, as well as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured
using the tax rates that are expected to apply to taxable income for the years in which those tax assets and liabilities are expected to be realized or settled.
We  record  a  valuation  allowance  to  reduce  our  deferred  tax  assets  to  the  net  amount  that  we  believe  is  more  likely  than  not  to  be  realized.  A  material
valuation allowance is recorded for foreign and specific state jurisdictions.

We  recognize  tax  benefits  from  uncertain  tax  positions  only  if  we  believe  that  it  is  more  likely  than  not  that  the  tax  position  will  be  sustained  on
examination by the taxing authorities based on the technical merits of the position. Although we believe that we have adequately reserved for our uncertain
tax positions, we can provide no assurance that the final tax outcome of these matters will not be materially different. We adjust these reserves when facts
and circumstances change, such as the closing of a tax audit or the refinement of an estimate. To the extent that the final tax outcome of these matters is
different than the amounts recorded, such differences will affect the provision for income taxes in the period in which such determination is made and could
have a material impact on our financial condition and operating results. The provision for income taxes includes the effects of any reserves that we believe
are appropriate, as well as the related net interest and penalties.

Legal and Other Contingencies

The  Company  is  subject  to  various  legal  proceeding  and  claims  that  arise  in  the  ordinary  course  of  business,  the  outcomes  of  which  are  inherently
uncertain. The Company records a liability when it is probable that a loss has been incurred and the amount is reasonably estimable, the determination of
which requires significant judgement. Resolution of legal matters in a manner inconsistent with management's expectations could have a material impact on
the Company's financial condition and operating results.

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Recent Accounting Pronouncements

In October 2021, the Financial Accounting Standards Board (FASB) issued accounting standards update ("ASU") 2021-08, “Business Combinations (Topic
805): Accounting for Contract Assets and Liabilities from Contracts with Customers.” This ASU requires an acquiring entity to recognize and measure
contract assets and contract liabilities acquired in a business combination in accordance with Topic 606. The Company adopted this standard on January 1,
2023, on a prospective basis and did not have a material impact on the Company's financial statements.

In December 2019, the Financial Accounting Standards Board (the “FASB”) issued new guidance that simplified the accounting for income taxes. This
standard became effective for the Company in fiscal year 2022 and did not have a material impact on the consolidated financial statements.

In November 2023, the FASB issued ASU 2023-07, which enhances the disclosures required for reportable segments in annual and interim consolidated
financial statements. ASU 2023-07 is effective for the Company for annual reporting periods beginning with the fiscal year ending November 30, 2025 and
for interim reporting periods beginning in fiscal year 2026. Early adoption is permitted. The Company is currently evaluating the impact that this update
will have on its consolidated financial statements disclosure.

In December 2023, the FASB issued ASU 2023-09, which requires enhanced income tax disclosures, including disaggregation of information in the rate
reconciliation table and disaggregated information related to income taxes paid. The amendments in ASU 2023-09 are effective for the fiscal year ending
after  November  30,  2026.  The  Company  is  currently  evaluating  the  impact  that  this  update  will  have  on  its  disclosures  in  the  consolidated  financial
statements.

No  other  new  accounting  pronouncements  recently  adopted  or  issued  had  or  are  expected  to  have  a  material  impact  on  the  consolidated  financial
statements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Financial Statements required to be presented under Item 8 are presented in the Consolidated Financial Statements and the notes thereto beginning at
page 35 of this Form 10-K (Financial Statements).

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the
“Exchange Act”) that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded,
processed,  summarized,  and  reported  within  the  time  periods  specified  in  the  SEC’s  rules  and  forms,  and  that  such  information  is  accumulated  and
communicated  to  management,  including  our  Chief  Executive  Officer  (“CEO”)  and  Chief  Financial  Officer  (“CFO”)  as  appropriate  to  allow  timely
decisions regarding required disclosure.

Our management, including our CEO and CFO, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-
15(e) under the Exchange Act as of December 31, 2023. Based upon such evaluation, our CEO and CFO concluded that the design and operation of these
disclosure controls and procedures were effective, at the “reasonable assurance” level, to ensure information required to be disclosed by us in the reports
that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC rules and
forms.

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Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f)
and 15d-15(f)). Our internal control over financial reporting is a process designed by, or under the supervision of our CEO and CFO to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of the Company’s financial statements for external purposes in accordance with
U.S. GAAP.

Management evaluated, under the supervision of our CEO and CFO, the design and effectiveness of the Company’s internal control over financial reporting
based  on  the  framework  in  Internal  Control  -  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organization  of  the  Treadway
Commission (“COSO”). Based on this assessment, management concluded that internal control over financial reporting was effective.

Changes in Internal Control over Financial Reporting

There were no changes in our internal controls over financial reporting during our most recent fiscal quarter that have materially affected, or are reasonably
likely to materially affect, our internal control over financial reporting. We have not experienced any material impact to our internal controls over financial
reporting  even  though  most  of  our  employees  have  work  remotely.  We  are  continually  monitoring  and  assessing  the  impact  of  this  remote  working
arrangement on our internal controls to minimize the impact on their design and operating effectiveness.

ITEM 9B.    OTHER INFORMATION

None.

ITEM 9C.    DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

Information required by this item is incorporated herein by reference as a definitive proxy statement to be filed with the SEC within 120 days of the fiscal
year ended December 31, 2023.

ITEM 11.    EXECUTIVE COMPENSATION

Information required by this item will be included in an amendment hereto or a definitive proxy statement to be filed with the SEC within 120 days of the
fiscal year ended December 31, 2023.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

Information required by this item will be included in an amendment hereto or a definitive proxy statement to be filed with the SEC within 120 days of the
fiscal year ended December 31, 2023.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by this item will be included in an amendment hereto or a definitive proxy statement to be filed with the SEC within 120 days of the
fiscal year ended December 31, 2023.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information required by this item will be included in an amendment hereto or a definitive proxy statement to be filed with the SEC within 120 days of the
fiscal year ended December 31, 2023.

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ITEM 15.

EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

15(a)(1)

Financial Statements

PART IV

The financial statements filed as part of this report and referenced in Item 8 are presented in the Consolidated Financial Statements and the
notes thereto beginning at page 35 of this Form 10-K (Financial Statements).

15(a)(2)

Financial Statement Schedules

All schedules for which provision is made in the applicable rules and regulations of the SEC have been omitted as the schedules are not
required  under  the  related  instructions,  are  not  applicable,  or  the  information  required  thereby  is  set  forth  in  the  Consolidated  Financial
Statements or notes thereto.

15(a)(3)

Exhibits

The Exhibit Index following the Notes to Consolidated Financial Statements in this Form 10-K lists the exhibits that are filed or furnished,
as applicable, as part of this Form 10-K.

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INDEX TO EXHIBITS
We are incorporating certain exhibits listed below by reference to other Harte Hanks filings with the Securities and Exchange Commission, which we have
identified in parentheses after each applicable exhibit.

Exhibit
No.

*3.1
*3.2
3.3

*3.4
3.5

*10.01

*10.02
10.03

10.04

10.05

10.06

*10.07
10.08

10.09

*10.10
10.11

10.12

10.13

*21.1
*23.1
*31.1
*31.2
*32.1

*32.2

*97

Description of Exhibit

Amended and Restated Certificate of Incorporation as amended through May 5, 1998.
Certificate of Amendment of Incorporation dated January 31, 2018.
Certificate of Designation of Series A Preferred Stock of Harte Hanks, Inc. (filed as Exhibit 3.1 to the company's form 8-K dated January
29, 2018).

Fifth Amended and Restated Bylaws.
Elimination of Certificate of Designation of Rights, Preferences and Privileges of Series A Preferred Stock of Harte Hanks, Inc. (filed as
Exhibit 3.1 to the Company's Form 8-K dated March 24, 2023).

Loan Agreement, dated December 21, 2021, among Harte Hanks, Inc. the subsidiary guarantors party thereto and Texas Capital Bank,
National Association.

Security Agreement, dated December 21, 2021, between Harte Hanks, Inc. and Texas Capital Bank, National Association.
Harte  Hanks,  Inc.  Restoration  Pension  Plan  (As  Amended  and  Restated  Effective  January  1,  2008)  (filed  as  Exhibit  10.1  to  the
Company’s Form 8-K dated June 27, 2008).

First Amendment to the Harte Hanks, Inc. Amended & Restated Restoration Pension Plan, dated October 11, 2016 (filed as Exhibit 10.1
to the Company's Form 8-K dated October 14, 2016).

Securities Purchase Agreement, dated January 23, 2018, by and between Harte Hanks, Inc. and Wipro, LLC (filed as Exhibit 10.1 to the
company's Form 8-K dated January 29, 2018).

Amended and Restated Harte Hanks 2013 Omnibus Incentive Plan effective September 13,2018 (filed on Form S-8 file number 333-
227325 as exhibit 4.1).

Harte Hanks, Inc. 2020 Equity Incentive Plan, dated August 3, 2020 (as filed S-8 file number 333-240325).
Employment Agreement between the Company and Brian Linscott, effective as of June 23, 2021 (filed as Exhibit 10.2 to the company's
Form 8-K, dated June 23, 2021).
Employment Agreement between the Company and Kirk Davis, effective as of June 19, 2023 (filed as Exhibit 10.1 to the company's
Form 8-K, dated June 20, 2023).
Separation Agreement between the Company and Brian Linscott effective as of June 21, 2023.
Hart Hanks Inc. 2023 Inducement Equity Incentive Plan (Filed as Exhibit 99.01 to the company's Form S-8 on August 25, 2023 as file
number 333-274226).

Separation Agreement between the Company and Lauri Kearnes effective as of October 15, 2025 (filed as Exhibit 10.1 to the company's
Form 8-K, dated October 17, 2023).

First Amendment to Loan Agreement, effective December 29, 2023, among Harte Hanks Inc. the subsidiary guarantors party thereto and
with Texas Capital Bank (filed as Exhibit 10.1 on 8-K dated January 5, 2024).

Subsidiaries of Harte Hanks, Inc.
Consent of Baker Tilly US LLP.
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Furnished  Certification  of  Chief  Executive  Officer  pursuant  to  18  U.S.C  Section  1350,  as  adopted  pursuant  to  Section  906  of  the
Sarbanes-Oxley Act of 2002.

Furnished  Certification  of  Chief  Financial  Officer  pursuant  to  18  U.S.C  Section  1350,  as  adopted  pursuant  to  Section  906  of  the
Sarbanes-Oxley Act of 2002.

Harte Hanks Clawback Policy.

* Filed or furnished herewith, as applicable

32

Table of Contents

INDEX TO EXHIBITS (continued)
Exhibit
No.

Description of Exhibit

*101.INS

*101.SCH
*101.CAL
*101.LAB
*101.PRE
*101.DEF
*104

Inline  XBRL  Instance  Document  -  the  instance  document  does  not  appear  in  the  Interactive  Data  Files  because  its  XBRL  tags  are
embedded within the Inline XBRL Document.
Inline XBRL Taxonomy Extension Schema Document.
Inline XBRL Taxonomy Extension Calculation Linkbase Document.
Inline XBRL Taxonomy Extension Labels Linkbase Document.
Inline XBRL Taxonomy Extension Presentation Linkbase Document.
Inline XBRL Definition Linkbase Document.
Cover Page Interactive Data File (embedded within the Inline XBRL and contained in Exhibit 101).

* Filed or furnished herewith, as applicable

33

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Harte Hanks, Inc. has duly caused this report to be

signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

HARTE HANKS, INC.

By:

/s/ Kirk Davis

Kirk Davis
Chief Executive Officer

Date: April 1, 2024

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

/s/ Kirk Davis

/s/ David Garrison

Kirk Davis
Chief Executive Officer
Date: April 1, 2024

David Garrison
Chief Financial Officer
Date: April 1, 2024

/s/ John H. Griffin, Jr.

/s/ Genevieve C. Combes

 John H. Griffin Jr., Director
Date: April 1, 2024

Genevieve C. Combes, Director
Date: April 1, 2024

/s/ David L. Copeland

/s/ Radoff, Bradley L

David L. Copeland, Director
Date: April 1, 2024

Bradley L. Radoff, Director
Date: April 1, 2024

/s/ Liz Ross

Liz Ross, Director
Date: April 1, 2024

34

Table of Contents

Harte Hanks, Inc. and Subsidiaries
Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm on the Consolidated Financial
Statements (PCAOB ID: 23)

Consolidated Balance Sheets as of December 31, 2023 and 2022

Consolidated Statements of Comprehensive Income for the years ended December 31, 2023 and
2022

Consolidated Statements of Changes in Stockholders' Equity (Deficit) for the years ended
December 31, 2023 and 2022

Consolidated Statements of Cash Flows for the years ended December 31, 2023 and 2022

Notes to Consolidated Financial Statements

36

38

39

40

41

42

All schedules for which provision is made in the applicable rules and regulations of the SEC have been omitted as the schedules are not required under the
related instructions, are not applicable, or the information required thereby is set forth in the consolidated financial statements or notes thereto.

35

Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the board of directors of Harte Hanks, Inc. and Subsidiaries:

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Harte  Hanks,  Inc.  and  Subsidiaries  (the  "Company")  as  of
December  31,  2023  and  2022,  the  related  consolidated  statements  of  comprehensive  income,  changes  in  stockholders’  equity
(deficit), and cash flows, for each of the two years in the period ended December 31, 2023, and the related notes (collectively
referred to as the "consolidated financial statements"). In our opinion, the consolidated financial statements present fairly, in all
material respects, the financial position of the Company as of December 31, 2023 and 2022, and the results of its operations and
its  cash  flows  for  each  of  the  two  years  in  the  period  ended  December  31,  2023,  in  conformity  with  accounting  principles
generally accepted in the United States of America.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an
opinion on the Company's consolidated financial statements based on our audits. We are a public accounting firm registered with
the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the
audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material  misstatement,
whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal
control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial
reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial
reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements,
whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a
test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  consolidated  financial  statements.  Our  audits  also  included
evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall
presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was
communicated  or  required  to  be  communicated  to  the  audit  committee  and  that:  (1)  relate  to  accounts  or  disclosures  that  are
material  to  the  financial  statements  and  (2)  involved  our  especially  challenging,  subjective,  or  complex  judgments.  The
communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and
we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the
accounts or disclosures to which it relates.

36

Table of Contents

Revenue from Contract with Customers

As described in Note C to the consolidated financial statements, the Company has three key revenue streams which consists of
marketing  services,  customer  care  services,  and  fulfillment  and  logistics  services.  The  nature  of  the  services  offered  by  each
revenue  stream  is  different,  and  the  Company’s  process  for  revenue  recognition  differs  between  each  of  the  discrete  revenue
streams. Additionally, each revenue stream has a high volume of transactions where each contract has disparate pricing, including
fixed price and variable, and performance obligations.

We  identified  revenue  from  contracts  with  customers  as  a  critical  audit  matter.  Obtaining  an  understanding  of  the  complex
process  and  accounting  used  in  the  Company’s  revenue  recognition  and  evaluating  the  processes  for  multiple  revenue  streams
required  significant  auditor  effort.  Additionally,  determining  the  nature  and  extent  of  our  audit  procedures  and  evaluating  the
overall sufficiency of the audit evidence required subjective auditor judgment.

Addressing the critical audit matter involved performing procedures and evaluating audit evidence in connection with forming
our overall opinion on the consolidated financial statements. These procedures include, among others:

a. We  tested  a  sample  of  revenue  transactions  and  compared  the  amount  of  revenue  recorded  with  underlying  supporting

documentation, including third party source documents.

b. We obtained and read the customer contracts and evaluated the completeness of the performance obligations identified by

management.

c. We  tested  the  mathematical  accuracy  of  management’s  calculations  of  revenue  and  the  associated  timing  of  revenue

recognized in the consolidated financial statements.

d. We  evaluated  the  Company’s  contracts  and  determined  that  management  applied  the  appropriate  accounting  for  each,

including the identification of variable consideration, where applicable.

/s/ Baker Tilly US, LLP

We have served as the Company’s auditor since 2019.

Tewksbury, Massachusetts
April 1, 2024

37

Table of Contents

Harte Hanks, Inc. and Subsidiaries Consolidated Balance Sheets

In thousands, except per share and share amounts

ASSETS
Current assets

Cash and cash equivalents
Accounts receivable (less allowance of $474 and $163 at December 31, 2023 and
2022)
Contract assets and unbilled accounts receivable
Prepaid expenses
Prepaid income tax and income tax receivable
Other current assets

Total current assets

Net property, plant and equipment
Right-of-use assets
Other assets

Intangible assets, net
Goodwill
Deferred tax assets, net
Other long-term assets

Total other assets

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities

Accounts payable and accrued expenses
Accrued payroll and related expenses
Deferred revenue and customer advances
Customer postage and program deposits
Other current liabilities
Short-term lease liabilities

Total current liabilities

Pension liabilities - Qualified plans
Pension liabilities - Nonqualified plan
Long-term lease liabilities
Other long-term liabilities

Total liabilities

Stockholders’ equity

Common stock, $1 par value, 25,000,000 shares authorized,12,221,484 shares
issued, 7,224,718 and 7,402,614 shares outstanding at December 31, 2023 and
2022, respectively

Additional paid-in capital
Retained earnings
Less treasury stock, 4,996,766 shares at cost at December 31, 2023 and 4,818,870
shares at cost at December 31, 2022
Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Accompanying Notes to Consolidated Financial Statements.

38

December 31,

2023

2022

$

18,364  $

10,364 

34,313 
7,935 
1,915 
1,758 
928 

65,213 
8,855 
25,417 

2,820 
1,926 
17,268 
1,258 

23,272 

39,700 
8,202 
2,176 
4,262 
1,607 

66,311 
10,523 
19,169 

3,540 
2,398 
16,306 
1,737 

23,981 

$

$

122,757  $

119,984 

23,176  $
5,615 
3,195 
1,815 
9,495 
4,815 

48,111 
10,540 
18,630 
23,691 
1,928 

22,465 
6,679 
4,590 
1,223 
2,862 
5,747 

43,566 
18,674 
19,098 
16,575 
3,263 

102,900 

101,176 

12,221 
157,889 
844,920 

(951,083)
(44,090)

19,857 

$

122,757  $

12,221 
218,411 
846,490 

(1,010,012)
(48,302)

18,808 

119,984 

                                                        
Table of Contents

Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Comprehensive Income

In thousands, except per share amounts

Operating revenue
Operating expenses

Labor
Production and distribution
Advertising, selling, general and administrative
Restructuring expense
Depreciation and amortization expense

Total operating expenses

Operating income
Other expense (income), net

Interest (income) expense, net
Other expense (income), net

Total other expense (income), net

(Loss) income before income taxes
Income tax benefit

Net (loss) income

Less: Loss from redemption of Preferred stock

Less: Preferred stock dividends
Less: Earnings attributable to participating securities

(Loss) income attributable to common stockholders

(Loss) earnings per common share

Basic
Diluted

Weighted-average shares used to compute income per share attributable to common shares

Basic
Diluted

Comprehensive income, net of tax

Net (loss) income

Adjustment to pension liability
Foreign currency translation adjustments

Total other comprehensive income, net of tax

Comprehensive income

See Accompanying Notes to Consolidated Financial Statements.

39

Year Ended December 31,

2023

2022

$

191,492  $

206,278 

97,968 
59,568 
20,673 
5,687 
4,237 

188,133 

3,359 

(135)
5,413 

5,278 

(1,919)
(349)

(1,570) $

— 
— 
— 

(1,570) $

(0.21) $
(0.21) $

7,310
7,310

104,620 
61,930 
21,893 
— 
2,728 

191,171 

15,107 

438 
(4,644)

(4,206)

19,313 
(17,463)

36,776 

1,380 
— 
— 

35,396 

4.98 
4.75 

7,101
7,457

(1,570) $

36,776 

1,664 
2,548 

4,212 

10,274 
(5,248)

5,026 

2,642  $

41,802 

$

$

$
$

$

$

Table of Contents

Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Changes in Stockholders’ Equity (Deficit)

In thousands

Preferred
Stock

Common
Stock

Additional
Paid-in
Capital

Retained
Earnings

Treasury
Stock

Accumulated 
Other 
Comprehensive
(loss) income

Total 
Stockholders’
Equity
(Deficit)

Balance at December 31, 2021

$

9,723  $

12,121  $

290,711  $ 811,094  $ (1,085,313) $

(53,328) $

(24,715)

Redemption of preferred stock
Issuance of common stock in connection with
redemption of preferred stock
Stock-based compensation
Vesting of RSU's and issuance of Treasury
stocks in connection with acquisition (see
Note L)

Net income
Other comprehensive income

(9,723)

— 
— 

— 
— 

— 

100 
— 

— 
— 

— 

(1,380)

977 
2,493 

— 
— 

— 

— 
— 

(75,770)
— 

— 
36,776 

75,301 
— 

— 

— 
— 

— 
— 
5,026 

Balance at December 31, 2022

$

—  $

12,221  $

218,411  $ 846,490  $ (1,010,012) $

(48,302) $

Stock-based compensation
Vesting of RSU's and issuance of Treasury
stocks in connection with acquisition (see
Note L)

Repurchase of common stock
Net loss
Other comprehensive income

— 

— 
— 
— 
— 

— 

— 
— 
— 
— 

1,418 

— 

— 

— 

(61,940)
— 
— 
— 

— 
— 
(1,570)
— 

61,299 
(2,370)
— 
— 

— 
— 
— 
4,212 

Balance at December 31, 2023

$

—  $

12,221  $

157,889  $ 844,920  $ (951,083) $

(44,090) $

(1,380)

1,077 
2,493 

(469)
36,776 
5,026 

18,808 

1,418 

(641)
(2,370)
(1,570)
4,212 

19,857 

See Accompanying Notes to Consolidated Financial Statements.

40

 
 
 
 
Table of Contents

Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Cash Flows

In thousands

Cash Flows from Operating Activities

Year Ended December 31,

2023

2022

Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by operating activities

$

(1,570)

$

36,776 

Depreciation and amortization expense
Restructuring expense
Stock-based compensation
Net pension payment
Deferred income taxes

Changes in assets and liabilities, net of dispositions:

Accounts receivable, net and contract assets
Prepaid expenses, income tax receivable and other current assets
Accounts payable and accrued expense
Deferred revenue and customer advances
Customer postage and program deposits
Other accrued expenses and liabilities

Net cash provided by operating activities

Cash Flows from Investing Activities

Purchases of property, plant and equipment
Proceeds from the sale of property, plant and equipment
Acquisition of InsideOut

Net cash used in investing activities

Cash Flows from Financing Activities

Repayment of borrowings
Debt financing costs
Payment of finance leases
Redemption of preferred stock
Repurchase common stock
Treasury stock activities

Net cash used in financing activities

Effect of exchange rate changes on cash, cash equivalents and restricted cash

Net increase (decrease) in cash and cash equivalents and restricted cash
Cash and cash equivalents and restricted cash at beginning of year

Cash and cash equivalents and restricted cash at end of year

(1) This amount is comprised of the below balances:
Cash and cash equivalents
Cash held in Escrow account included in other assets (see Note L)

Supplemental disclosures
Cash paid for interest
Cash received for income taxes, net

Non-cash investing and financing activities

Purchases of property, plant and equipment included in accounts payable and accrued expense
Issuance of common stock

See Accompanying Notes to Consolidated Financial Statements

41

4,237 
861 
1,418 
70 
(1,474)

5,654 
3,440 
844 
(1,395)
592 
(2,200)

10,477 

(2,812)
3 
500 

(2,309)

— 
(45)
(160)
— 
(2,370)
(641)

(3,216)

2,548 

7,500 
11,364 
18,864  (1) $

18,364 
500 

18,864 

$

$

244 
(2,899)

  $
  $

1,997 
— 

  $
  $

2,728 
— 
2,355 
(1,009)
(19,843)

3,843 
2,779 
6,200 
383 
(5,273)
(147)

28,792 

(5,800)
57 
(5,750)

(11,493)

(5,000)
(131)
(194)
(10,026)
— 
(469)

(15,820)

(5,248)

(3,769)
15,133 

11,364 

10,364 
1,000 

11,364 

273 
(1,391)

2,048 
(1,077)

$

$

$

$
$

$
$

 
 
 
 
 
 
Table of Contents

Harte Hanks, Inc. and Subsidiaries Notes to Consolidated Financial Statements

Note A — Background and Basis of Presentation

Background

Harte Hanks, Inc. together with its subsidiaries (“Harte Hanks,” “Company,” “we,” “our,” or “us”) is a leading global customer experience company. With
offices in North America, Asia-Pacific and Europe, Harte Hanks works with some of the world’s most respected brands.

Basis of Presentation (including principles of consolidation)

Consolidation

The accompanying audited consolidated financial statements include the accounts of Harte Hanks, Inc. and its subsidiaries. All intercompany accounts and
transactions have been eliminated in consolidation. As used in this report, the terms “Harte Hanks,” “the Company,” “we,” “us,” or “our” may  refer  to
Harte Hanks, Inc., one or more of its consolidated subsidiaries, or all of them taken as a whole, as the context may require.

Reclassifications

Certain amounts in the consolidated financial statements related to the prior years have been reclassified to conform to the current year’s presentation.

Operating Expense Presentation in the Consolidated Statements of Comprehensive Income

The  “Labor”  line  in  the  Consolidated  Statements  of  Comprehensive  Income  includes  all  employee  payroll  and  benefits  costs,  including  stock-based
compensation  and  temporary  labor  costs.  The  “Production  and  distribution”  and  “Advertising,  selling,  general  and  administrative”  lines  do  not  include
labor, depreciation, or amortization expense.

Note B — Significant Accounting Policies

Use of Estimates

Preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the
amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from those estimates due to
uncertainties. Such estimates include, but are not limited to, estimates related to lease accounting; pension accounting; fair value for purposes of assessing
long-lived  assets  for  impairment;  revenue  recognition;  income  taxes;  stock-based  compensation  and  contingencies.  On  an  ongoing  basis,  management
reviews its estimates and assumptions based on currently available information. Changes in facts and circumstances could result in revised estimates and
assumptions.

Segment Reporting

The Company operates three business segments: Marketing Services; Customer Care; and Fulfillment & Logistics Services. Our Chief Executive Officer
(“CEO”) is considered to be our chief operating decision maker. Our CEO reviews our operating results on an aggregate basis for purposes of allocating
resources and evaluating financial performance by using the three financial measures: revenue, operating income and operating income plus depreciation
and amortization (EBITDA).

Cash Equivalents

All highly liquid investments with an original maturity of 90 days or less at the time of purchase are considered to be cash equivalents. Cash equivalents are
carried at cost, which approximates fair value.

42

Table of Contents

Restricted Cash

In  our  normal  business  operation,  we  receive  cash  from  our  customers  for  certain  customer  program  service  funding.  As  these  programs  impose  legal
restrictions on the commingling of funds, we present this cash as restricted cash.

Accounts Receivable and Allowance for Credit Losses

Accounts  receivables  are  recorded  and  carried  at  the  original  invoiced  amount  less  an  allowance  for  any  potential  uncollectible  amounts.  We  make
estimates of expected credit and collectability trends for the allowance for credit losses based upon our assessment of various factors, including historical
experience,  the  age  of  the  accounts  receivable  balances,  credit  quality  of  our  customers,  current  and  future  economic  conditions  that  may  affect  the
Company's expectation of the collectability in determining the allowance for credit losses. Expected credit losses are recorded in the “Advertising, selling,
general, and administrative” line of our Consolidated Statements of Comprehensive Income. As of December 31, 2023 and 2022, our accounts receivables,
net, was $34.3 million and $39.7 million, respectively. The Company classifies unbilled receivables as Accounts receivable. The changes in the allowance
for credit losses accounts consisted of the following:

In thousands

Balance at beginning of year
Net charges to expense
Amounts recovered against the allowance

Balance at end of year

Year Ended December 31,

2023

2022

$

$

163  $
321 
(10)

474  $

266 
(92)
(11)

163 

Unbilled receivables

For the majority of service contracts, the Company performs the services prior to billing the client, and this amount is captured as an unbilled receivable
included in accounts receivable, net on the consolidated balance sheet. Billing usually occurs in the month after the Company performs the services or in
accordance with the specific contractual provisions.

Geographic Concentrations

Depending on the needs of our clients, our services are provided through an integrated approach through eleven facilities worldwide, of which four  are
located outside of the U.S.

The following table provides information about the operations in different geographic area for the periods indicated:

Revenue

(1)

In thousands

United States
Other countries

Total revenue

(1)

 Geographic revenues are based on the location of the service being performed.

Property, plant and equipment, net

(2)

In thousands

United States
Other countries

Total property, plant and equipment

(2)

 Property, plant and equipment are based on physical location.

43

Year Ended December 31,

2023

2022

173,162  $
18,330 

191,492  $

183,470 
22,808 

206,278 

December 31,

2023

2022

8,005  $
850 

8,855  $

10,219 
304 

10,523 

$

$

$

$

Table of Contents

Credit Risk and Concentration

Accounts receivable are typically unsecured and are derived from revenue earned from customers across different industries and countries. We  perform
ongoing  credit  evaluation  of  our  customers  and  generally  do  not  require  collateral.  We  maintain  an  allowance  for  estimated  credit  losses  and  bad  debt
expense  on  these  losses  was  not  material  during  the  years  ended  December  31,  2023  and  2022.  In  the  event  that  accounts  receivable  collection  cycle
deteriorates, our operating results and financial position could be adversely affected.

Our top customer represented 11.2% and 13.0% of total accounts receivable as of December 31, 2023 and 2022, respectively.

Revenue by Top Customers

The table below sets forth the percentage of our total revenue derived from our largest customers:

Top ten customers

Top twenty-five customers

Year Ended December 31,

2023

2022

48.5 %

71.7 %

50.6 %

72.5 %

Our top customer represented 11.2% and 12.2% of total revenue for the year ended December 31, 2023 and 2022, respectively.

Related Party Transactions

From  2016  until  October  2020,  we  conducted  business  with  Wipro,  LLC  (“Wipro”),  whereby  Wipro  provided  us  with  a  variety  of  technology-related
services. We have since terminated all service agreements with Wipro. Effective January 30, 2018, Wipro became a related party when it purchased 9,926
shares  of  our  Series  A  Preferred  Stock,  for  aggregate  consideration  of  $9.9  million.  On  December  2,  2022,  we  completed  the  repurchase  of  all  of  our
outstanding Preferred Stock from Wipro and as of said date Wipro is no longer a related party.

Revenue Recognition

We recognize revenue upon transfer of control of promised products or services to customers in an amount that reflects the consideration we expect to be
entitled to receive in exchange for those products or services based on the relevant contract. We apply the following five-step revenue recognition model:

Identification of the contract, or contracts, with a customer
Identification of the performance obligations in the contract

•
•
• Determination of the transaction price
• Allocation of the transaction price to the performance obligations in the contract
Recognition of revenue when (or as) we satisfy the performance obligation
•

Certain client programs provide for adjustments to billings based upon whether we achieve certain performance criteria. In these circumstances, revenue is
recognized  when  the  foregoing  conditions  are  met.  We  record  revenue  net  of  any  taxes  collected  from  customers  and  subsequently  remitted  to
governmental authorities. Any payments received in advance of the performance of services or delivery of the product are recorded as deferred revenue
until such time as the services are performed or the product is delivered. Costs incurred for search engine marketing solutions payable to the engine host
and postage costs of mailings are billed to our clients and are not directly reflected in our revenue.

Revenue  from  agency  and  digital  services,  direct  mail,  logistics,  fulfillment  and  contact  center  is  recognized  as  the  work  is  performed.  Fees  for  these
services are determined by the terms set forth in each contract. These fees are typically a set fixed price or rate by transaction occurrence, service provided,
time spent, or product delivered.

For arrangements requiring the design and build out of a database, revenue is not recognized until client acceptance occurs. Up-front fees billed during the
setup phase for these arrangements are deferred and direct build costs are capitalized. Pricing for these types of arrangements is typically based on a fixed
price determined in the contract. Revenue from other database marketing solutions is recognized ratably over the contractual service period. Pricing for
these services is typically based on a fixed price per month or per contract.

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Fair Value of Financial Instruments

Financial Accounting Standards Board ("FASB") Accounting Standard Codification ("ASC") 820, Fair Value Measurements and Disclosures, ("ASC 820")
defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at
the measurement date. ASC 820 also establishes a fair value hierarchy that prioritizes the inputs used in valuation methodologies into three levels:

Level 1

Level 2

Level 3

Quoted prices in active markets for identical assets or liabilities.

Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that
are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term
of the assets or liabilities.

Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or
liabilities.

Because  of  their  maturities  and/or  variable  interest  rates,  certain  financial  instruments  have  fair  values  approximating  their  carrying  values.  These
instruments include cash and cash equivalents and restricted cash, accounts receivable, trade payables, and long-term debt. The fair value of the assets in
our funded pension plan is disclosed in Note H, Employee Benefit Plans.

Property, Plant and Equipment

Property, plant and equipment, net consist of the following:

In thousands

Property, plant and equipment
Buildings and improvements
Equipment and furniture
Software
Software development and equipment installations in progress

Gross property, plant and equipment

Less accumulated depreciation

Net property, plant and equipment

Year Ended December 31,

2023

2022

$

$

4,635  $

20,881 
18,030 
1,842 

45,388 
(36,533)

8,855  $

4,387 
20,478 
20,724 
8,947 

54,536 
(44,013)

10,523 

Property, plant and equipment are stated at cost, less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated
useful lives of the assets. The general ranges of estimated useful lives are:

Buildings and improvements
Software
Equipment and furniture

Years

3 to 40
2 to 10
3 to 20

For  the  year  ended  December  31,  2023,  the  Company  recorded  $3.4  million  of  depreciation  expense  compared  to  $2.5  million  for  the  year  ended
December 31, 2022.

Long-lived  assets  such  as  property,  plant  and  equipment  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the
carrying  amount  of  an  asset  may  not  be  recoverable.  The  carrying  amount  of  a  long-lived  asset  group  is  not  recoverable  if  it  exceeds  the  sum  of  the
undiscounted  cash  flows  expected  to  result  from  the  use  and  eventual  disposition  of  the  asset  group.  We  recorded  $0.1  million  and  $0.2  million  of
impairment of long-lived assets in 2023 and 2022, respectively.

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Leases

We determine if an arrangement is a lease at its inception. Operating and finance leases are included in the lease right-of-use (“ROU”) assets and in the
current portion and long-term portion of lease liabilities on our consolidated balance sheets. ROU assets represent our right to use an underlying asset for
the lease term and lease liabilities represent our obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are
recognized at commencement date of each lease based on the present value of lease payments over the lease term. As most of our leases do not provide an
implicit  interest  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information  available  at  commencement  date  of  each  lease  to  determine  the
present value of lease payments. The operating lease ROU assets also include any lease payments made and exclude lease incentives. Our lease terms may
include options to extend or terminate the lease, which are included in the lease ROU assets when it is reasonably certain that we will exercise that option.
Lease  expense  for  lease  payments  is  recognized  on  a  straight-line  basis  over  the  lease  term.  We  have  lease  agreements  with  lease  and  non-lease
components, which are generally accounted for separately. For certain real estate leases, we account for the lease and non-lease components as a single
lease component.

Capitalization of Software Development Costs

Capitalized software costs for internally developed software and implementation of third-party software are amortized over a period of three to five years.
On an ongoing basis, management reviews the valuation of these software costs to determine if there has been impairment to the carrying value of these
assets and adjusts this value accordingly.

Goodwill

Goodwill is the amount by which the cost of the acquired net assets in a business combination exceeds the fair value of the identifiable net assets on the
date of purchase. Goodwill is not amortized. Goodwill is reviewed for impairment at least annually during the fourth quarter, or more frequently if events
occur indicating the potential for impairment.

The Company has three reporting segments, but the current goodwill balance is booked in the Customer Care segment. During its goodwill impairment
review, the Company may assess qualitative factors to determine whether it is more likely than not that the fair value of its reporting unit is less than its
carrying amount, including goodwill. The qualitative factors include, but are not limited to, macroeconomic conditions, industry and market considerations,
and the overall financial performance of the Company. If, after assessing the totality of these qualitative factors, the Company determines that it is not more
likely than not that the fair value of its reporting unit is less than its carrying amount, then no additional assessment is deemed necessary. Otherwise, the
Company  performs  a  quantitative  goodwill  impairment  test.  The  Company  may  also  elect  to  bypass  the  qualitative  assessment  in  a  period  and  elect  to
proceed to perform the quantitative goodwill impairment test. There is no goodwill impairment as of December 31, 2023.

Intangible Assets

Intangible assets consist of finite-lived intangible assets acquired through the Company’s business combinations. Such amounts are initially recorded at fair
value and subsequently amortized over their useful lives using the straight-line method, which reflects the pattern of benefit, and assumes no residual value.

Finite-lived intangibles are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. If circumstances require an intangible asset be tested for possible impairment, the Company first compares undiscounted cash flows expected
to be generated by that intangible asset to its carrying amount. If the carrying amount of the intangible asset is not recoverable on an undiscounted cash
flow basis, an impairment is recognized to the extent that the carrying amount exceeds its fair value. Fair value is determined through various valuation
techniques, including discounted cash flow models, quoted market values, and third-party independent appraisals, as considered necessary.

The  factors  that  drive  the  estimate  of  useful  life  are  often  uncertain  and  are  reviewed  on  a  periodic  basis  or  when  events  occur  that  warrant  review.
Recoverability is measured by comparing the assets’ book value to future net undiscounted cash flows that the assets are expected to generate to determine
if a write-down to the recoverable amount is appropriate. If such assets are written down, an impairment will be recognized as the amount by which the
book value of the asset group exceeds the recoverable amount. There is no impairment of our intangible assets as of December 31, 2023.

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Income Taxes

Income tax expense includes U.S. and international income taxes accounted for under the asset and liability method. Certain income and expenses are not
reported in tax returns and financial statements in the same year. Such temporary differences are reported as deferred tax. Deferred tax assets are reported
net of valuation allowances where we have assessed that it is more likely than not that a tax benefit will not be realized.

Earnings Per Share

Basic  earnings  per  common  share  is  based  upon  the  weighted-average  number  of  common  shares  outstanding  during  the  period.  Diluted  earnings  per
common  share  is  based  upon  the  weighted-average  number  of  common  shares  and  dilutive  common  stock  equivalents  outstanding  during  the  period.
Dilutive common stock equivalents are calculated based on the assumed exercise of stock options and vesting of unvested shares using the treasury stock
method.

Stock-Based Compensation

All  share-based  awards  are  recognized  as  operating  expense  in  the  “Labor”  line  of  the  Consolidated  Statements  of  Comprehensive  Income.  Calculated
expense  is  based  on  the  fair  values  of  the  awards  on  the  date  of  grant  and  is  recognized  over  the  requisite  service  period  or  performance  period  of  the
awards.

Reserve for Healthcare, Workers’ Compensation, Automobile and General Liability

We  are  self-insured  for  the  majority  of  our  healthcare  insurance.  We  pay  actual  medical  claims  up  to  a  stop  loss  limit  of  $0.3  million.  Our  workers’
compensation programs are a guaranteed cost program. The reserve is estimated using current claims activity, historical experience, and claims incurred but
not reported. We use loss development factors that consider both industry norms and company specific information. Our liability is recorded at the estimate
of  the  ultimate  cost  of  claims  at  the  balance  sheet  date.  On  December  31,  2023  and  2022,  our  reserve  for  healthcare,  workers’  compensation,  net,
automobile,  and  general  liability  was  $1.1  million,  for  the  year  ended  December  31,  2023  and  2022,  respectively.  Periodic  changes  to  the  reserve  for
workers’ compensation, automobile and general liability are recorded as increases or decreases to insurance expense, which is included in the “Advertising,
selling,  general  and  administrative”  line  of  our  Consolidated  Statements  of  Comprehensive  Income.  Periodic  changes  to  the  reserve  for  healthcare  are
recorded as increases or decreases to employee benefits expense, which is included in the “Labor” line of our Consolidated Statements of Comprehensive
Income.

Foreign Currencies

In  most  instances  the  functional  currencies  of  our  foreign  operations  are  the  local  currencies.  Assets  and  liabilities  recorded  in  foreign  currencies  are
translated in U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are translated at average rates of exchange prevailing during
a given month. Adjustments resulting from this translation are charged or credited to other comprehensive income.

Recent Accounting Guidance Not Yet Adopted

In November 2023, the FASB issued accounting standards update (“ASU”) 2023-07, which enhances the disclosures required for reportable segments in
annual and interim consolidated financial statements. ASU 2023-07 is effective for the Company for annual reporting periods beginning with the fiscal year
ending  November  30,  2025,  and  for  interim  reporting  periods  beginning  in  fiscal  year  2026.  Early  adoption  is  permitted.  The  Company  is  currently
evaluating the impact that this update will have on its disclosures in the consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, which requires enhanced income tax disclosures, including disaggregation of information in the rate
reconciliation table and disaggregated information related to income taxes paid. The amendments in ASU 2023-09 are effective for the fiscal year ending
after  November  30,  2026.  The  Company  is  currently  evaluating  the  impact  that  this  update  will  have  on  its  disclosures  in  the  consolidated  financial
statements.

No  other  new  accounting  pronouncements  recently  adopted  or  issued  had  or  are  expected  to  have  a  material  impact  on  the  consolidated  financial
statements.

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Note C - Operating revenue from Contracts with Customers

Under  Accounting  Standards  Update  (ASU)  2014-09,  Revenue  from  Contracts  with  Customers  (“ASC  606”),  an  entity  recognizes  revenue  when  its
customer obtains control of promised goods or services, in an amount that reflects the consideration the entity expects to receive in exchange for those
goods or services. To determine revenue recognition for arrangements that are within the scope of the new standard, the entity performs the following five
steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate
the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the entity satisfies a performance obligation.
This  standard  requires  disclosure  of  the  nature,  amount,  timing,  and  uncertainty  of  revenue  and  cash  flows  arising  from  contracts  with  customers.  This
standard also includes criteria for the capitalization and amortization of certain contract acquisition and fulfillment costs.

Under  ASC  606,  revenue  is  recognized  when  control  of  the  promised  goods  or  services  is  transferred  to  the  customer,  in  an  amount  that  reflects  the
consideration  we  expect  to  be  entitled  to  in  exchange  for  those  goods  or  services.  Our  contracts  with  customers  state  the  terms  of  sale,  including  the
description, quantity, and price of the product sold or service provided. Payment terms can vary by contract, but the period between invoicing and when
payment  is  due  is  not  significant.  The  Company's  contracts  with  its  customers  generally  do  not  include  rights  of  return  or  a  significant  financing
component.

Consistent with legacy U.S. GAAP, we present sales taxes assessed on revenue-producing transactions on a net basis.

Disaggregation of Revenue

We  disaggregate  revenue  by  three  key  revenue  streams  which  are  aligned  with  our  business  segments.  The  nature  of  the  services  offered  by  each  key
revenue stream is different. The following tables summarize revenue from contracts with customers for the years ended December 31, 2023, and 2022 from
our three business segments and the pattern of revenue recognition:

In thousands

Marketing Services
Customer Care
Fulfillment & Logistics Services

Total Revenue

In thousands

Marketing Services
Customer Care
Fulfillment & Logistics Services

Total Revenue

For the Year Ended December 31, 2023

Revenue for performance
obligations recognized
over time

Revenue for performance
obligations recognized at a
point in time

38,950  $
63,327 
69,038 

171,315  $

4,254  $
— 
15,923 

20,177  $

For the Year Ended December 31, 2022

Revenue for performance
obligations recognized
over time

Revenue for performance
obligations recognized at a
point in time

45,020  $
67,205 
75,081 

187,306  $

7,955  $
— 
11,017 

18,972  $

$

$

$

$

Total

43,204 
63,327 
84,961 

191,492 

Total

52,975 
67,205 
86,098 

206,278 

Our  contracts  with  customers  may  consist  of  multiple  performance  obligations.  If  the  contract  contains  a  single  performance  obligation,  the  entire
transaction  price  is  allocated  to  the  single  performance  obligation.  Contracts  that  contain  multiple  performance  obligations  require  an  allocation  of  the
transaction price to each performance obligation based on a relative standalone selling price (“SSP”) basis unless the transaction price is variable and meets
the criteria to be allocated entirely to a performance obligation or to a distinct good or service that forms part of a single performance obligation. For most
performance obligations, we determine SSP based on the price at which the performance obligation is sold separately. Although uncommon, if the SSP is
not observable through past transactions, we estimate the SSP taking into account available information such as market conditions and internally approved
pricing  guidelines  related  to  the  performance  obligations.  Further  discussion  of  other  performance  obligations  in  each  of  our  major  revenue  streams
follows:

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Marketing Services

Our  Marketing  Services  segment  delivers  strategic  planning,  data  strategy,  performance  analytics,  creative  development  and  execution,  technology
enablement, marketing automation, and database management. We create relevancy by leveraging data, insight, and our extensive experience in leading
clients  as  they  engage  their  customers  through  digital,  traditional,  and  emerging  channels.  We  are  known  for  helping  clients  build  deep  customer
relationships, create connected customer experiences, and optimize each and every customer touch point in order to deliver desired business outcomes.

Most marketing services performance obligations are satisfied over time and often offered on a project basis. We have concluded that the best approach to
measure the progress toward completion of the project-based performance obligations is the input method, which is based on either the costs or labor hours
incurred to date depending upon whether costs or labor hours more accurately depict the transfer of value to the customer.

Our  database  solutions  are  built  around  centralized  marketing  databases  with  services  rendered  to  build  custom  databases,  database  hosting  services,
customer or target marketing lists and data processing services.

These performance obligations, including services rendered to build a custom database, database hosting services, customer or target marketing lists and
data processing services, may be satisfied over time or at a point in time. We provide SaaS solutions to host data for customers and have concluded that
they are stand-ready obligations to be recognized over time on a monthly basis. Our promise to provide certain data related services meets the over-time
recognition  criteria  because  our  services  do  not  create  an  asset  with  an  alternative  use,  and  we  have  an  enforceable  right  to  payment.  For performance
obligations recognized over time, we choose either the input (i.e., labor hour) or output method (i.e., number of customer records) to measure the progress
toward completion depending on the nature of the services provided. Some of our other data-related services do not meet the over-time criteria and are
therefore, recognized at a point-in-time, typically upon the delivery of a specific deliverable.

Our contracts may include outsourced print production work for our clients. These contracts may include a promise to purchase postage on behalf of our
clients. In such cases, we have determined we are an agent, rather than principal and therefore recognize net consideration as revenue.

Customer Care

We deliver customer care services in the United States, Asia and Europe to provide advanced solutions such as voice, SMS/chat, email, integrated voice
response, web self-service, social cloud monitoring and analytics.

Performance obligations are stand-ready obligations and are satisfied over time. With regard to account management and software as a service (“SaaS”), we
use a time-elapsed output method to recognize revenue. For performance obligations where we charge customers a transaction-based fee, we use the output
method based on transaction quantities. In most cases, our contracts provide us the right to invoice for services provided, therefore, we generally use the “as
invoiced” practical expedient to recognize revenue associated with these performance obligations unless significant discounts are offered in a contract and
prices for services do not represent their SSPs.

Fulfillment & Logistics Services

Our  services,  delivered  internally  and  with  our  partners,  include:  printing,  lettershop,  advanced  mail  optimization  (including  commingling  services),
logistics  and  transportation  optimization,  monitoring  and  tracking,  to  support  traditional  and  specialized  mailings.  Our  print  and  fulfillment  centers  in
Massachusetts and Kansas provide custom kitting services, print on demand, product recalls, trade marketing fulfillment, ecommerce product fulfillment,
sampling programs, and freight optimization, thereby allowing our customers to distribute literature and other marketing materials.

Most performance obligations offered within this revenue stream are satisfied over time and utilize the input or output method, depending on the nature of
the service, to measure progress toward satisfying the performance obligation. For performance obligations where we charge customers a transaction-based
fee, we utilize the output method based on the quantities fulfilled. Services provided through our fulfillment centers are typically priced at a per transaction
basis and our contracts provide us the right to invoice for services provided and reflects the value to the customer of the services transferred to date. In most
cases,  we  use  the  “as  invoiced”  practical  expedient  to  recognize  revenue  associated  with  these  performance  obligations  unless  significant  discounts  are
offered in a contract and prices for services do not represent their standalone selling prices. Prior to the closure of our direct mail production facilities, our
direct mail business contracts

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may have included a promise to purchase postage on behalf of our clients; in such cases, we have determined we are an agent, rather than principal and
therefore recognize net consideration as revenue.

Transaction Price Allocated to Future Performance Obligations

We  have  elected  to  apply  certain  optional  exemptions  that  limit  the  disclosure  requirements  over  remaining  performance  obligations  at  period  end  to
exclude performance obligations that have an original expected duration of one year or less, transactions using the “as invoiced” practical expedient, or
when a performance obligation is a series and we have allocated the variable consideration directly to the services performed. As of December 31, 2023,
we had no transaction prices allocated to unsatisfied or partially satisfied performance obligations.

Contract Balances

We record a receivable when revenue is recognized prior to invoicing when we have an unconditional right to consideration (only the passage of time is
required before payment of that consideration is due) and a contract asset when the right to payment is conditional upon our future performance such as
delivery  of  an  additional  good  or  service  (e.g.  customer  contract  requires  customer’s  final  acceptance  of  custom  database  solution  or  delivery  of  final
marketing strategy delivery presentation before customer payment is required). If invoicing occurs prior to revenue recognition, the unearned revenue is
presented on our Consolidated Balance Sheets as a contract liability, referred to as deferred revenue. The following table summarizes our contract balances
as of December 31, 2023 and 2022:

In thousands

Contract assets
Deferred revenue and customer advances
Deferred revenue included in other long-term liabilities

December 31, 2023 December 31, 2022

$

258  $

3,195 
294 

309 
4,590 
432 

Revenue recognized during the year ended December 31, 2023 from amounts included in deferred revenue as of December 31, 2022 was approximately
$4.3 million. Revenue  recognized  during  the  year  ended  December  31,  2022  from  amounts  included  in  deferred  revenue  as  of  December 31, 2021 was
approximately $3.7 million.

Costs to Obtain and Fulfill a Contract

We recognize an asset for the direct costs incurred to obtain and fulfill our contracts with customers to the extent that we expect to recover these costs and
if the benefit is longer than one year. These costs are amortized to expense over the expected period of the benefit in a manner that is consistent with the
transfer of the related goods or services to which the asset relates. We impair the asset when recoverability is not anticipated. We capitalized a portion of
commission  expense,  implementation  and  other  costs  that  represents  the  cost  to  obtain  a  contract.  The  remaining  unamortized  contract  costs  were  $0.6
million and $1.0 million as of December 31, 2023 and 2022, respectively. They are included in other current assets and other assets on our balance sheet.
For the years presented, no impairment was recognized.

Note D - Leases

We have operating and finance leases for corporate and business offices, service facilities, call centers and certain equipment. Leases with an initial term of
12 months or less are generally not recorded on the balance sheet, unless the arrangement includes an option to purchase the underlying asset, or an option
to renew the arrangement, that we are reasonably certain to exercise (short-term leases). Our leases have remaining lease terms of one year to seven years,
some of which may include options to extend the leases for up to an additional five years.

We sublease our Fullerton (CA), Jacksonville (FL) and Uxbridge (UK) facilities. The lease and sublease for Fullerton (CA) facility expired in April 2023,
the lease and sublease for Uxbridge (UK) facility expired in October 2023, and the lease and sublease for Jacksonville (FL) facility will expire at the end of
July 2024.

As  of  December  31,  2023,  assets  recorded  under  finance  and  operating  leases  were  approximately  $0.1  million  and  $25.3  million  respectively,  and
accumulated amortization associated with finance leases was $0.1 million. As of December 31, 2022 assets recorded under finance and operating leases
were approximately $0.6 million and $18.6 million respectively, and accumulated depreciation associated with finance leases was $1.0 million. Operating
lease right of use assets and lease liabilities are recognized at the lease commencement date based on the present value of lease payments over the lease
term.

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The discount rate used to determine the commencement date present value of lease payment is the interest rate implicit in the lease, or when that is not
readily determinable, we utilized our incremental borrowing rate, which is the rate incurred to borrow on a collateralized basis over a similar term at an
amount equal to the lease payments in a similar economic environment. Certain adjustments to the right-of-use asset may be required for items such as
initial direct costs paid or incentives received.

During the year ended December 31, 2023, we impaired two leases for the facilities we no longer occupied. The resulting impairment and early termination
charges are included in our restructuring expenses for the year ended December 31, 2023. There is no impairment of leases in the year ended December 31,
2022.

The following tables present supplemental balance sheet information related to our financing and operating leases:

In thousands

Right-of-use Assets

Liabilities:
Short-term lease liabilities
Long-term lease liabilities

Total Lease Liabilities

As of December 31, 2023

As of December 31, 2022

Operating
Leases

Finance Leases

Total

Operating
Leases

Finance Leases

Total

$

25,288  $

129  $

25,417  $

18,574  $

595  $

19,169 

4,773 
23,687 

42 
4 

4,815 
23,691 

5,587 
16,523 

160 
52 

$

28,460  $

46  $

28,506  $

22,110  $

212  $

5,747 
16,575 

22,322 

For the years ended December 31, 2023 and 2022, the components of lease expense were as follows:

In thousands

Operating lease cost
Finance lease cost

Amortization of right-of-use assets
Interest on lease liabilities

Total Finance lease cost
Variable lease cost
Sublease income

Total lease cost, net

$

$

Year Ended December 31,
2023

Year Ended December 31,
2022

5,526  $

123 
7 

130 
2,068 
(834)

6,890  $

5,832 

166 
16 

182 
1,899 
(828)

7,085 

Other information related to leases was as follows:

In thousands

Supplemental Cash Flows Information

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from operating leases
Operating cash flows from finance leases
Financing cash flows from finance leases

Weighted Average Remaining Lease term (in years)

Year Ended December 31,
2023

Year Ended December 31,
2022

$

$

12,525 
21 
160 

12,698 
15 
194 

Operating leases
Finance leases

Weighted Average Discount Rate
Operating leases
Finance leases

6.84
1.04

5.92
1.36

5.65 %
7.76 %

3.55 %
5.70 %

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The maturities of the Company’s finance and operating lease liabilities as of December 31, 2023 are as follows:

In thousands

Year Ending December 31,
2024
2025
2026
2027
2028
2028 & Beyond

Total future minimum lease payments

Less: Imputed interest

Total lease liabilities

Operating
(1)
Leases

Finance Leases

$

6,173  $
4,648 
4,219 
4,191 
4,094 
11,397 

34,722 
6,262 

$

28,460  $

44 
3 
1 
— 
— 
— 

48 
2 

46 

(1)

Non-cancelable sublease proceeds for the fiscal year ending December 31, 2024 of $0.4 million, is not included in the table above.

As of December 31, 2023, we have no new operating leases that have not yet commenced.

Note E - Convertible Preferred Stock and Share Repurchase Program

Convertible Preferred Stock

Our  Amended  and  Restated  Certificate  of  Incorporation  authorizes  us  to  issue  1.0  million  shares  of  preferred  stock.  On  June  30,  2022,  the  Company
entered  into  a  share  repurchase  agreement  (the  “Repurchase  Agreement”)  with  Wipro,  pursuant  to  which  the  Company  agreed  to  repurchase  all  9,926
shares of the Preferred Stock then outstanding in exchange for (i) a cash payment equal to its liquidation value, or total cash payment of $9,926,000 and (ii)
100,000  shares  of  the  Company’s  common  stock,  par  value  $1.00  per  share  (the  “Common  Stock”).  The  cash  portion  of  the  repurchase  price  was
previously paid into escrow at the signing of the Repurchase Agreement on June 30, 2022 and held in escrow until the closing of the repurchase by PNC
Bank, National Association, pending the re-issuance of the Preferred Stock from the State of New Jersey. Other than the release of previously escrowed
funds, no additional cash was paid by Harte Hanks at closing. On December 2, 2022, we completed the closing of our June 30, 2022 definitive agreement
with Wipro.

On March 20, 2023, the Company cancelled all shares of Series A Preferred Stock pursuant to the Certificate of Elimination filed with the Secretary of
State of Delaware.

Share Repurchase Program

On  May  2,  2023,  the  Board  of  Directors  of  Harte  Hanks  approved  a  share  repurchase  program  to  maximize  shareholder  value  with  authorization  to
repurchase $6.5 million of the Company’s Common Stock. In the year ended December 31, 2023, we repurchased 0.4 million shares of common stock for
$2.4 million.

Note F — Long-Term Debt

Credit Facility

On December 21, 2021, the Company entered a new three year, $25.0 million asset-based revolving credit facility (the “Credit Facility”) with Texas Capital
Bank ("TCB"). The Company’s obligations under the Credit Facility are guaranteed on a joint and several basis by the Company’s material subsidiaries (the
“Guarantors”).  The  Credit  Facility  is  secured  by  substantially  all  the  assets  of  the  Company  and  the  Guarantors  pursuant  to  a  Pledge  and  Security
Agreement,  dated  as  of  December  21,  2021,  between  the  Company,  TCB  and  the  other  Guarantors  party  thereto  (the  “Security  Agreement”).  On
December 29, 2023, the Company extended the agreement six months to June 30, 2025. The extension was executed with substantially similar terms and
conditions.

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Table of Contents

The Credit Facility provides for loans up to the lesser of (a) $25.0 million, and (b) the amount available under a “borrowing base” calculated primarily by
reference to the Company's cash and cash equivalents and accounts receivables. The Credit Facility allows the Company to use up to $3.0 million on of its
borrowing capacity to issue letters of credit.

The loans under the Credit Facility accrue interest at a varying rate equal to the Secured Overnight Financing Rate (SOFR) plus a margin of 2.25% per
annum. The interest rate was 7.64% as of December 31, 2023. The outstanding amounts advanced under the Credit Facility are due and payable in full on
June 30, 2025. As of December 31, 2023 and 2022, we had no borrowings outstanding under the Credit Facility. As of December 31, 2023 and 2022, we
had letters of credit outstanding in the amount of $0.8 million. No amounts were drawn against these letters of credit as of December 31, 2023 . These
letters  of  credit  exist  to  support  insurance  programs  relating  to  workers‘  compensation,  automobile,  and  general  liability.  Unused  commitment  balances
accrued fees at a rate of 0.25%.

As of December 31, 2023, we had the ability to borrow an additional $24.2 million under the Credit Facility.

Cash payments for interest were $0.2 million and $0.3 million for the years ended December 31, 2023 and 2022, respectively.

Note G — Stock-Based Compensation

We maintain stock incentive plans for the benefit of certain officers, directors, and employees. Our stock incentive plans provide for the ability to issue
stock options, cash stock appreciation rights, performance stock units, phantom stock units and cash performance stock units. Our cash stock appreciation
rights, phantom stock units and cash performance stock units settle solely in cash and are treated as the current liability, which are adjusted each reporting
period based on changes in our stock price.

Compensation expense for stock-based awards is based on the fair values of the awards on the date of grant and is recognized on a straight-line basis over
the vesting period of the entire award in the “Labor” line of the Consolidated Statements of Comprehensive Income. We recognized $1.4 million and $2.4
million of stock-based compensation expense for the years ended December 31, 2023 and 2022, respectively.

In May 2013, our stockholders approved the 2013 Omnibus Incentive Plan (“2013 Plan”), pursuant to which we may issue up to 500,000 shares of stock-
based  awards  to  directors,  employees,  and  consultants,  as  adjusted  for  the  reverse  stock  split.  The  2013  Plan  replaced  the  stockholder-approved  2005
Omnibus Incentive Plan (“2005 Plan”), pursuant to which we issued equity securities to directors, officers, and key employees. No additional stock-based
awards will be granted under the 2005 Plan, but awards previously granted under the 2005 Plan will remain outstanding in accordance with their respective
terms. In August 2018, we filed a Form S-8 to increase the total registered shares under 2013 Plan to 553,673 shares. As of December 31, 2023 and 2022,
there were 190,187 and 188,582 shares available, respectively, for grant under the 2013 Plan.

In  2020,  we  established  our  2020  Equity  Incentive  Plan  ("2020  Plan")  which  replaced  the  2013  Equity  Incentive  Plan  (“2013  Plan”).  Any  shares  of
common stock that remained eligible for issuance under the 2013 Plan are now instead eligible for issuance under the 2020 Plan. In August 2020, we filed
a Form S-8 to register up to an aggregate of 2,521,244 shares that may be issued under the 2020 Plan. The 2020 Plan provides for the issuance of stock-
based  awards  to  directors,  employees  and  consultants.  No  additional  stock-based  awards  will  be  granted  under  the  2013  Plan,  but  awards  previously
granted under the 2013 Plan will remain outstanding in accordance with their respective terms. As of December 31, 2023 and 2022, there were 1.3 million
and 1.3 million shares available, respectively, for grant under the 2020 Plan.

In August 2023, we established the 2023 Inducement Equity Incentive Plan ("2023 Plan"), pursuant to which the Company issued 240,000 shares of stock
option awards, which is the limit of the plan.

Stock Options

Options granted under the 2023 Plan have an exercise price equal to the closing market price of our common stock on the date prior to the grant date. These
options become exercisable in 33.3% increments on the first three anniversaries of their date of grant and expire on the tenth anniversary of their date of
grant. Options to purchase 240,000 shares granted under 2023 Plan awards were outstanding as of December 31, 2023, with exercise prices ranging from
$5.59 to $76.80 per share.

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Table of Contents

Options granted under the 2020 Plan, 2013 Plan or as inducement awards have an exercise price equal to the market value of the common stock on the
grant date. These options become exercisable in 25% increments on the first four anniversaries of their date of grant and expire on the tenth anniversary of
their date of grant. There were no options outstanding under the 2020 plan as of December 31, 2023 and 2022.

Options to purchase 6,663 shares granted under 2013 Plan awards were outstanding as of December 31, 2023, with exercise prices ranging from $5.59 to
$116.40 per share. Options  to  purchase  8,268  shares  granted  under  2013  Plan  awards  were  outstanding  as  of  December  31,  2022,  with  exercise  prices
ranging from $76.80 to $115.20 per share.

Options under the 2005 Plan were granted at exercise prices equal to the market value of the common stock on the grant date. All such awards have met
their respective vesting dates. There were no options outstanding under the 2005 Plan as of December 31, 2023. Options to purchase 4,400 shares were
outstanding under the 2005 Plan as of December 31, 2022, with exercise prices ranging from $76.80 to $115.20 per share.

Options granted to officers after April 2015 vest in full upon a change in control if such options are not assumed or replaced by a publicly traded successor
with an equivalent award (as defined in such officers’ change in control severance agreements).

The following summarizes all stock option activity during the years ended December 31, 2023 and 2022:

In thousands

Number of
Shares

Weighted-
Average
Exercise Price

Weighted- Average
Remaining
Contractual Term
(Years)

Aggregate
Intrinsic Value
(Thousands)

Options outstanding at December 31, 2021

37,615  $

80.21 

1.36 $

Adjustment and Correction
Granted in 2022
Exercised in 2022
Unvested options forfeited in 2022
Vested options expired in 2022

Options outstanding at December 31, 2022

Granted in 2023
Exercised in 2023
Unvested options forfeited in 2023
Vested options expired in 2023

Options outstanding at December 31, 2023

Vested and expected to vest at December 31, 2023

Exercisable at December 31, 2023

(20,000)
— 
— 
— 
(4,947)

12,668  $

240,000  $
— 
— 
(6,005)

246,663  $

246,663  $

6,663  $

— 
— 
— 
95.80 

78.88 

5.59 
— 
— 
77.38 

7.61 

7.61 

80.24 

— 
— 
— 
— 

1.16 $

9.67
— 
— 
— 

9.38 $

9.38 $

0.49 $

— 

— 
— 
— 
— 

— 

288 
— 
— 
— 

288 

288 

— 

The aggregate intrinsic value at year end in the table above represents the total pre-tax intrinsic value that would have been received by the option holders if
all  of  the  in-the-money  options  were  exercised  on  December  31,  2023.  The  pre-tax  intrinsic  value  is  the  difference  between  the  closing  price  of  our
common  stock  on  December  31,  2023,  and  the  exercise  price  for  each  in-the-money  option.  This  value  fluctuates  with  the  changes  in  the  price  of  our
common stock.

The following table summarizes information about stock options outstanding at December 31, 2023:

Range of
Exercise Prices

$5.59 - 76.80

$77.60 - 116.40

Number
Outstanding

Weighted-Average
Exercise Price

242,010 $
4,653  $

6.18 

81.72 

Weighted-Average
Remaining Life
(Years)

Number
Exercisable

Weighted-Average price
per share
Outstanding and Vested

9.55
0.37

2,010 $
4,653 $

76.80 

81.72 

54

 
 
 
 
 
 
 
 
Table of Contents

There  were  240,000  options  granted  during  2023  and  no  options  were  granted  during  2022.  As  of  December  31,  2023,  there  was  $0.8  million  of
unrecognized compensation cost related to unvested stock options.

Cash Stock Appreciation Rights

In 2016 and 2017, the Board of Directors approved grants of cash settling stock appreciation rights under the 2013 Plan. Cash stock appreciation rights vest
in 25% increments on the first four anniversaries of the date of grant and expire after 10 years. Cash stock appreciation rights settle solely in cash and are
treated as a liability.

There were no cash stock appreciation rights issued during 2023 and 2022.

The fair value of each cash stock appreciation right is estimated on the date of grant using the Black-Scholes Option-Pricing Model and is revalued at the
end  of  each  period.  Changes  in  fair  value  are  recorded  in  the  income  statement  as  changes  to  expense.  As  of  December  31,  2023,  there  was  no
unrecognized compensation cost related to unvested cash stock appreciation right grants.

Restricted Stock Units

Restricted stock units granted as inducement awards or under the 2020 Plan and 2013 Plan vest in three equal increments on the first three anniversaries of
their date of grant. Restricted stock units settle in treasury stock or newly issued shares and are treated as equity. Outstanding restricted stock units granted
to officers as inducement awards or under the 2013 Plan vest in full (to the extent not previously vested) upon a change in control if such unvested shares
are  not  assumed  or  replaced  by  a  publicly  traded  successor  with  an  equivalent  award  (as  such  terms  are  defined  in  such  officers’  change-in-control
severance agreements).

The following summarizes all restricted stock units’ activity during 2023 and 2022:

Number of Shares

Weighted-Average Grant
Date Fair Value

Unvested shares outstanding at December 31, 2021

Adjustment and Correction
Granted in 2022
Vested in 2022
Forfeited in 2022

Unvested shares outstanding at December 31, 2022

Granted in 2023
Vested in 2023
Forfeited in 2023

Unvested shares outstanding at December 31, 2023

646,439

40,000
208,165
(296,161)
(82,267)

516,176

80,225
(308,523)
(44,437)

243,441

$4.41

—
8.93
4.85
3.29

$6.43

5.73
5.53
7.02

$7.24

The fair value of each restricted stock unit is estimated on the date of grant as the closing market price of our common stock on the date prior to the grant.
As  of  December  31,  2023,  there  was  $1.1  million  of  total  unrecognized  compensation  cost  related  to  restricted  stock  units.  This  cost  is  expected  to  be
recognized over a weighted average period of approximately 1.18 years.

Phantom Stock Units

In 2016 and 2017, the Board of Directors approved grants of phantom stock units under the 2013 Plan. Phantom stock units vest in 25% increments on the
first four anniversaries of the date of grant. Phantom stock units settle solely in cash and are treated as a liability. Grants of phantom stock units made to
officers under the 2013 Plan vest in full (to the extent not previously vested) upon a change in control if they are not assumed or replaced by a publicly
traded successor with an equivalent award (as such terms are defined in such officers’ change-in-control severance agreements).

There were no cash stock appreciation rights issued during 2023 and 2022.

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Table of Contents

The fair value of each phantom stock unit is estimated on the date of grant as the closing market price of our common stock on the date prior to the grant.
Changes in our stock price will result in adjustments to compensation expense and the corresponding liability over the applicable service period. As  of
December 31, 2023, there was no unrecognized compensation cost related to phantom stock units.

Performance Stock Units

Performance stock units are a form of share-based award similar to unvested shares, except that the number of shares ultimately issued is based on our
performance  against  specific  performance  goals  over  a  roughly  three-year  period.  At  the  end  of  the  performance  period,  the  number  of  shares  of  stock
issued will be determined in accordance with the specified performance target(s) in a range between 0% and 100%. Performance stock units vest solely in
common stock and are treated as equity. Upon a change in control, performance stock units granted to officers vest on a pro-rated basis (based on time
elapsed from the grant) to the extent not previously settled if they are not assumed or replaced by a publicly traded successor with an equivalent award (as
such terms are defined in such officers’ change-in-control severance agreements). Performance Stock Units have been issued under the 2013 Plan, and the
2020 Plan as inducement awards.

The following summarizes all performance stock unit activity during 2023 and 2022:

Performance stock units outstanding as of December 31, 2021

Granted in 2022
Settled in 2022
Forfeited in 2022

Performance stock units outstanding as of December 31, 2022

Granted in 2023
Settled in 2023
Forfeited in 2023

Performance stock units outstanding as of December 31, 2023

Number of
Units

Weighted-
Average Grant
Date Fair Value

94,110 $

117,000 $
(69,110)
—

142,000 $

—  $
— 
(99,000)

43,000 $

5.41 

7.77 
5.44 
— 

7.34 

— 
— 
7.14 

7.80 

The fair value of each performance stock unit is estimated on the date of grant as the closing market price of our common stock on the date prior to the
grant, minus the present value of anticipated dividend payments. Periodic compensation expense is based on the current estimate of future performance
against  specific  performance  goals  over  a  three-year  period  and  is  adjusted  up  or  down  based  on  those  estimates.  As  of  December  31,  2023,  the  total
unrecognized compensation cost related to performance stock units was approximately $29,770. This cost is expected to be recognized over a weighted
average period of approximately 0.44 years.

Cash Performance Stock Units

In 2016 and 2017, the Board of Directors approved grants of cash performance stock units under the 2013 Plan. Cash performance stock units are a form of
share-based  award  similar  to  phantom  stock  units,  except  that  the  number  of  units  ultimately  issued  is  based  on  our  performance  against  specific
performance goals measured after a three-year period. At the end of the performance period, the number of units vesting will be determined in accordance
with specified performance target(s) in a range between 0% and 100%. Cash  performance  stock  units  settle  solely  in  cash  and  are  treated  as  a  liability.
Upon a change in control, cash performance stock units granted to officers, vest on a pro-rated basis (based on time elapsed from the grant) to the extent
not  previously  settled  if  they  are  not  assumed  or  replaced  by  a  publicly  traded  successor  with  an  equivalent  award  (as  such  terms  are  defined  in  such
officers’ change-in-control severance agreements).

There was no cash performance stock unit issued during 2023 and 2022.

The fair value of each cash performance stock unit is estimated on the date of grant as the closing market price of our common stock on the date prior to the
grant, minus the present value of anticipated dividend payments. Periodic compensation expense is based on the current estimate of future performance
against specific performance goals over a

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Table of Contents

three-year period and is adjusted up or down based on those estimates. As of December 31, 2023, there was no unrecognized compensation cost related to
cash performance stock units.

Note H — Employee Benefit Plans

Prior to January 1, 1999, we provided a defined benefit pension plan for which most of our employees were eligible to participate (the “Qualified Pension
Plan”). In conjunction with significant enhancements to our 401(k) plan, we elected to freeze benefits under the Qualified Pension Plan as of December 31,
1998.

In 1994, we adopted a non-qualified, unfunded, supplemental pension plan (the “Restoration Pension Plan”) covering certain employees, which provides
for incremental pension payments so that total pension payments equal those amounts that would have been payable from the principal pension plan were it
not for limitations imposed by income tax regulation. The benefits under the Restoration Pension Plan were intended to provide benefits equivalent to our
Qualified Pension Plan as if such plan had not been frozen. We elected to freeze benefits under the Restoration Pension Plan as of April 1, 2014.

At the end of 2021, the Board of Directors of the Company approved the division of the Qualified Pension Plan into two distinct plans, “Qualified Pension
Plan I” and “Qualified Pension Plan II.” The assets and liabilities of the Qualified Pension Plan that were attributable to certain participants in Qualified
Pension Plan II were spun off and transferred into Qualified Pension Plan II effective as of the end of December 31, 2021, in accordance with Internal
Revenue Code section 414 (I) and ERISA Section 4044.

In January  2023,  the  Board  of  Directors  of  the  Company  approved  the  termination  of  the  Qualified  Pension  Plan  I.  The  termination  process  will  take
approximately  eighteen  months  to  complete  and  will  result  in  the  transfer  of  our  obligations  pursuant  to  this  pension  plan  to  a  third-party  provider.  We
expect to make a cash contribution of $7.6 million to terminate the Qualified Pension Plan I.

The overfunded or underfunded status of our defined benefit post-retirement plans is recorded as an asset or liability on our consolidated balance sheets.
The funded status is measured as the difference between the fair value of plan assets and the projected benefit obligation. Periodic changes in the funded
status are recognized through other comprehensive income in the Consolidated Statements of Comprehensive Income. We currently measure the funded
status of our defined benefit plans as of December 31, the date of our year-end Consolidated Balance Sheets.

The status of the defined benefit pension plans at year-end was as follows:

In thousands

Change in benefit obligation
Benefit obligation at beginning of year
Interest cost
Actuarial gain (loss)
Benefits paid

Benefit obligation at end of year

Change in plan assets
Fair value of plan assets at beginning of year
Actual return on plan assets
Contributions
Benefits paid

Fair value of plan assets at end of year

Funded status at end of year

57

Year Ended December 31,

2023

2022

$

$

$

$

$

143,521  $
7,088 
1,465 
(10,647)

141,427  $

103,891  $
7,128 
3,324 
(10,647)

103,696  $

(37,731) $

186,041 
5,040 
(37,014)
(10,546)

143,521 

131,741 
(20,358)
3,053 
(10,545)

103,891 

(39,630)

 
Table of Contents

The following amounts have been recognized in the Consolidated Balance Sheets as of December 31:

In thousands

Current pension liabilities
Long term pension liabilities - Qualified plans
Long term pension liabilities - Nonqualified plan

Total pension liabilities

2023

2022

$

$

8,561  $

10,540 
18,630 

37,731  $

1,858 
18,674 
19,098 

39,630 

The following amounts have been recognized in accumulated other comprehensive loss, net of tax, as of December 31:

In thousands

Net loss

2023

2022

$

42,456  $

44,120 

Based on current estimates, we will be required to make $2.0 million in cash contributions to our Qualified Pension Plan II, in 2024.

We are not required to make and do not intend to make any contributions to our Restoration Pension Plan in 2023 other than to the extent needed to cover
benefit payments. We made benefit payments under this supplemental plan of $1.8 million in 2023.

The following information is presented for pension plans with an accumulated benefit obligation in excess of plan assets:

In thousands

Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

2023

2022

$
$
$

141,427  $
141,427  $
103,696  $

143,521 
143,521 
103,891 

The Restoration Pension Plan had an accumulated benefit obligation of $20.5 million and $21.0 million as of December 31, 2023, and 2022, respectively.

The following table presents the components of net periodic benefit cost and other amounts recognized in other comprehensive income in the Consolidated
Statements of Comprehensive Income for both plans:

In thousands

Net Periodic Benefit Cost
Interest cost
Expected return on plan assets
Recognized actuarial loss

Net periodic benefit cost

Amounts Recognized in Other Comprehensive Income
Adjustment to pension liabilities

Net cost recognized in net periodic benefit cost and other comprehensive income

Year Ended December 31,

2023

2022

$

$

7,088  $
(6,216)
2,521 

3,393 

5,040 
(5,872)
2,876 

2,044 

(1,723)

(10,274)

1,670  $

(8,230)

The  components  of  net  periodic  benefit  costs  other  than  the  service  cost  component  are  included  in  Other,  net  in  our  Consolidated  Statement  of
Comprehensive Income. The estimated net loss for the defined benefit pension plans that will be amortized from accumulated other comprehensive income
(loss)  into  net  periodic  benefit  cost  in  2024  is  $1.5  million.  The  period  over  which  the  net  loss  from  the  Qualified  Pension  Plan  is  amortized  into  net
periodic benefit cost was the average future lifetime of all participants (approximately 15.7 years for Qualified Pension Plan I and approximately 24.8 years
for Qualified Pension Plan II ). The Qualified Pension Plan is frozen and almost all of the plan’s participants are not active employees.

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Table of Contents

The weighted-average assumptions used for measurement of the defined pension plans were as follows:

Weighted-average assumptions used to determine net periodic
benefit cost
Discount rate
Qualified Plan I
Qualified Plan II
Restoration Plan

Expected return on plan assets
Qualified Plan I
Qualified Plan II

Restoration Plan

Year Ended December 31,

2023

2022

5.13 %
5.18 %
5.12 %

5.95 %
7.05 %
n/a

Weighted-average assumptions used to determine benefit
obligations
Discount rate
Qualified Plan I
Qualified Plan II
Restoration Plan

December 31,

2023

2022

5.64 %
4.99 %
4.92 %

2.75 %
2.92 %
2.73 %

4.25 %
5.75 %
n/a

5.13 %
5.18 %
5.12 %

The discount rate assumptions are based on current yields of investment-grade corporate long-term bonds. The expected long-term return on plan assets is
based  on  the  expected  future  average  annual  return  for  each  major  asset  class  within  the  plan’s  portfolio  (which  is  principally  comprised  of  equity
investments)  over  a  long-term  horizon.  In  determining  the  expected  long-term  rate  of  return  on  plan  assets,  we  evaluated  input  from  our  investment
consultants,  actuaries,  and  investment  management  firms,  including  their  review  of  asset  class  return  expectations,  as  well  as  long-term  historical  asset
class returns. Projected returns by such consultants and economists are based on broad equity and bond indices. Additionally, we considered our historical
15-year compounded returns, which have been in excess of the forward-looking return expectations.

The funded pension plan assets as of December 31, 2023 and 2022, by asset category, were as follows:

In thousands

Equity securities
Debt securities
Other

Total plan assets

2023

%

2022

%

$

$

20,635 
76,036 
7,025 

20 % $
73 %
7 %

50,090 
49,846 
3,955 

48 %
48 %
4 %

103,696 

100 % $

103,891 

100 %

The fair values presented have been prepared using values and information available as of December 31, 2023 and 2022.

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The following tables present the fair value measurements of the assets in our funded pension plan:

In thousands

Equity securities
Debt securities
Total investments, excluding investments
valued at NAV
Investments valued at NAV

(1)

Total plan assets

In thousands

Equity securities
Debt securities
Total investments, excluding investments
valued at NAV
Investments valued at NAV

(1)

Total plan assets

December 31,
2023

Quoted Prices in Active
Markets 
for Identical Assets
(Level 1)

Significant Other
Observable 
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

20,635  $
76,036 

96,671 
7,025 

103,696  $

20,635  $
66,847 

87,482 
— 

87,482  $

—  $

9,189 

9,189 
— 

9,189  $

— 
— 

— 
— 

— 

December 31,
2022

Quoted Prices in Active
Markets 
for Identical Assets
(Level 1)

Significant Other
Observable 
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

50,090  $
49,846 

99,936 
3,955 

103,891  $

50,090  $
35,575 

85,665 
— 

85,665  $

—  $

14,271 

14,271 
— 

14,271  $

— 
— 

— 
— 

— 

$

$

$
$

$

$

(1)

Investment  valued  at  net  asset  value  ("NAV")  are  comprised  of  cash,  cash  equivalents,  and  short-term  investments  used  to  provide  liquidity  for  the
payment of benefits and other purposes. The commingled funds are valued at NAV based on the market value of the underlying investments, which are
primarily government issued securities.

The investment policy for the Qualified Pension Plans focuses on the preservation and enhancement of the corpus of the plan’s assets through prudent asset
allocation, quarterly monitoring and evaluation of investment results, and periodic meetings with investment managers.

The investment policy’s goals and objectives are to meet or exceed the representative indices over a full market cycle (3-5 years). The policy establishes the
following investment mix, which is intended to subject the principal to an acceptable level of volatility while still meeting the desired return objectives:

Qualified Pension Plan I

Target

Acceptable Range

Benchmark Index

Equities
  U.S. Large Cap
  U.S. Mid Cap
  U.S. Small Cap
International Equity
  Developed
  Emerging Markets
Fixed Income
  Investment Grade
Cash Equivalent

—%
—%
—%
—%

—%
—%
95%
95%
5%

0% - 20%
0% - 10%
0% - 5%
0% - 5%

0% - 5%
0% - 5%
0% - 100%
0% - 100%
0%-100%

60

Russell 1000 TR
Russell Mid Cap Index TR
Russell 2000 TR

MSCI EAFE Net TR USD Index
MSCI Emerging Net Total Return

BBG BARC US Aggregate Bond Index
ICE BofA US 3-Month Treasury Bill Index TR

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Qualified Pension Plan II

Target

Acceptable Range

Benchmark Index

Equities
  U.S. Large Cap
  U.S. Mid Cap
  U.S. Small Cap
International Equity
  Developed
  Emerging Markets
Fixed Income
  Investment Grade
Cash Equivalent

77%
28%
18%
9%

16%
6%
21%
21%
2%

62% - 87%
18% - 38%
13% - 23%
4% - 14%

11% - 21%
0% - 9%
11% - 31%
11% - 31%
0%-40%

Russell 1000 TR
Russell Mid Cap Index TR
Russell 2000 TR

MSCI EAFE Net TR USD Index
MSCI Emerging Net Total Return

BBG BARC US Aggregate Bond Index
ICE BofA US 3-Month Treasury Bill Index TR

The funded pension plans provide for investment in various investment types. Investments, in general, are exposed to various risks, such as interest rate,
credit,  and  overall  market  volatility  risk.  Due  to  the  level  of  risk  associated  with  investments,  it  is  reasonably  possible  that  changes  in  the  value  of
investments will occur in the near term and may impact the funded status of these plans. To address the issue of risk, the investment policy places high
priority  on  the  preservation  of  the  value  of  capital  (in  real  terms)  over  a  market  cycle.  Investments  are  made  in  companies  with  a  minimum  five-year
operating  history  and  sufficient  trading  volume  to  facilitate,  under  most  market  conditions,  prompt  sale  without  severe  market  effect.  Investments  are
diversified across numerous market sectors and individual companies. Reasonable concentration in any one issue, issuer, industry, or geographic area is
allowed if the potential reward is worth the risk.

Investment managers are evaluated by the performance of the representative indices over a full market cycle for each class of assets. The Pension Plan
Committee reviews, on a quarterly basis, the investment portfolio of each manager, which includes rates of return, performance comparisons with the most
appropriate indices, and comparisons of each manager’s performance with a universe of other portfolio managers that employ the same investment style.

The expected future benefit payments for both pension plans over the next ten years as of December 31, 2023, are as follows:

In thousands

2024
2025
2026
2027
2028
2029 - 2033

Total

$

$

89,460 
4,017 
4,111 
4,217 
4,327 
22,809 

128,941 

The Company also has two pension plans in its foreign jurisdictions, the associated pension liabilities are not material.

We also sponsored a 401(k) retirement plan in which we matched a portion of employees’ voluntary before-tax contributions prior to 2018. Under this plan,
both employee and matching contributions vest immediately. We stopped this 401(k) match program in 2018 and resumed it in 2023. We incurred $1.2
million in 401k match expense in both 2023 and 2022.

61

 
 
 
 
 
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Note I — Income Taxes

Coronavirus Aid, Relief and Economic Security Act

The CARES Act, signed in March 2020, lifts certain deduction limitations originally imposed by the Tax Cuts and Jobs Act of 2017 (“2017 Tax Act”).
Under the CARES Act, corporate taxpayers may carryback net operating losses (“ NOLs”) realized during 2018 through 2020 for up to five years, which
was not previously allowed under the 2017 Tax Act. The CARES Act also eliminates the 80% of taxable income limitations by allowing corporate entities
to  fully  utilize  NOL  carryforwards  to  offset  taxable  income  in  2018,  2020  or  2021.  Taxpayers  may  generally  deduct  interest  up  to  the  sum  of  50%  of
adjusted taxable income plus business interest income (30% limit under the 2017 Tax Act) for tax years beginning January 1, 2019 and 2020. The CARES
Act allows taxpayers with alternative minimum tax credits to claim a refund in 2020 for the entire amount of the credits instead of recovering the credits
through refunds over a period of years, as originally enacted by the 2017 Tax Act. In addition, the CARES Act raises the corporate charitable deduction
limit to 25% of taxable income and makes qualified improvement property generally eligible for 15-year cost-recovery and 100% bonus depreciation. As of
December 31, 2020, the Company filed federal net operating loss carryback claims resulting in an income tax refund for $6.4 million and $3.2 million for
tax years 2019 and 2018, respectively. As  of  December  31,  2022,  the  Company  has  received  the  tax  refunds  for  the  tax  years  2019  and  2018  and  $2.5
million of income tax refunds from the carryback of the loss generated in 2020. We have received the remaining tax refund of $5.3 million in March 2023.

The components of income tax benefit are as follows:

In thousands

Current
Federal
State and local
Foreign

Total current

Deferred
Federal
State and local
Foreign

Total deferred

Total income benefit

Year Ended December 31,

2023

2022

(10) $
264 
871 

1,125  $

(1,340) $
(216)
82 

(1,474) $

(349) $

60 
774 
1,546 

2,380 

(11,496)
(8,347)
— 

(19,843)

(17,463)

$

$

$

$

$

The U.S. and foreign components of income (loss) before income taxes were as follows:

In thousands

United States
Foreign

Total (loss) income before income taxes

Year Ended December 31,

2023

2022

$

$

(7,546) $
5,627 

(1,919) $

10,252 
9,061 

19,313 

The  provision  (benefit)  for  income  taxes  is  based  on  the  various  rates  set  by  federal,  foreign  and  local  authorities  and  is  affected  by  permanent  and
temporary differences between financial accounting and tax reporting requirements. The principal reasons for the difference between the statutory rate and
the annual effective rate for 2023 were the state taxes, change in valuation allowance, federal and foreign income tax credits and the benefit of excess stock
benefits on vested restricted stock, offset by flow-through partnership income from a United Kingdom affiliate. The principal reasons for the difference
between the statutory rate and the annual effective rate for 2022 were the impact of the release of the majority of the U.S. valuation allowance, federal and
foreign income tax credits, and the benefit of excess stock benefits on vested restricted stock, offset by flow-through partnership income from a United
Kingdom affiliate.

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Table of Contents

The differences between total income tax expense (benefit) and the amount computed by applying the statutory federal income tax rate of 21% to income
(loss) before income taxes were as follows:

In thousands

Computed expected income tax (benefit) expense
Net effect of state income taxes
Foreign subsidiary dividend inclusions
Foreign tax rate differential
Change in valuation allowance
Return to Provision
Change in Rate
Credits
Adjustments to State Attributes
Other Adjustments, net

Income tax benefit

Total income tax benefit was allocated as follows:

In thousands

Loss from operations
Stockholders’ equity (deficit)

Total

63

Year Ended December 31,

2023

2022

(403) $
(206)
507 
(257)
(562)
706 
165 
(543)
(137)
381 

(349) $

4,056 
1,074 
639 
(349)
(18,243)
(141)
(2,172)
(1,126)
(1,330)
129 

(17,463)

Year Ended December 31,

2023

2022

(349) $
— 

(349) $

(17,463)
— 

(17,463)

$

$

$

$

Table of Contents

The tax effects of temporary differences that gave rise to significant portions of the deferred tax assets and deferred tax liabilities were as follows:

In thousands

Deferred tax assets
Deferred compensation and retirement plan
Accrued expenses not deductible until paid
Lease liability
Investment in foreign subsidiaries, outside basis difference
Interest Expense limitations
Other, net
Foreign net operating loss carryforwards
State net operating loss carryforwards
Foreign tax credit carryforwards
General Business Credit Carryovers

Total gross deferred tax assets
Less valuation allowances

Net deferred tax assets

Deferred tax liabilities
Property, plant and equipment
Right-of-use asset
Other, net

Total gross deferred tax liabilities

Net deferred tax assets

Year Ended December 31,

2023

2022

9,667  $
1,177 
6,979 
1,604 
971 
1,320 
1,382 
5,309 
3,730 
538 

32,677 
(7,091)

25,586  $

(1,485) $
(6,144)
(689)

(8,318)

17,268  $

10,246 
33 
5,591 
1,047 
913 
1,667 
1,623 
5,184 
4,212 
546 

31,062 
(7,652)

23,410 

(2,024)
(4,765)
(315)

(7,104)

16,306 

$

$

$

$

In assessing the realizability of deferred tax assets, we consider whether it is more likely than not that some portion or all of the deferred tax assets will not
be realized. After considering the weight of available evidence, both positive and negative (most notably the Company’s sustained growth over the past two
years), the Company concluded that it is more-likely-than-not that it will realize the majority of its U.S. deferred tax assets. Certain foreign tax credits as
well as certain state net operating loss carryovers will continue to have a valuation allowance until there is substantial evidence that enough future taxable
income exists at a more likely than not level in order to utilize those deferred tax assets. The valuation allowance for deferred tax assets was $7.1 million
and $7.7 million as of December 31, 2023 and 2022, respectively. The change in the valuation allowance is $0.6 million for the year ended December 31,
2023.

We or one of our subsidiaries file income tax returns in the U.S. federal, U.S. state, and foreign jurisdictions. For U.S. state, federal and foreign returns, we
are no longer subject to tax examinations for years prior to 2018.

There is no balance of unrecognized tax benefits as of December 31, 2023 and 2022. Any adjustments to this liability as a result of the finalization of audits
or potential settlements would not be material.

We have elected to classify any interest and penalties related to income taxes within income tax expense in our Consolidated Statements of Comprehensive
Income (loss).

For  U.S.  tax  return  purposes,  net  operating  losses  and  tax  credits  are  normally  available  to  be  carried  forward  to  future  years,  subject  to  limitations  as
discussed below. As of December 31, 2023, the Company had no federal net operating loss carryforward. The federal foreign tax carryforward credits of
$3.7 million will expire on various dates from 2023 to 2032. Federal general business credit carryforwards of $0.5 million will begin to expire on various
dates from 2037 to 2042. The Company has state NOL carryforwards of $109.0 million, and foreign NOL carryforwards of $4.4 million.

Deferred  income  taxes  have  not  been  provided  on  the  undistributed  earnings  of  our  foreign  subsidiaries  as  these  earnings  have  been,  and  under  current
plans will continue to be, permanently reinvested in these subsidiaries. It is not practicable to

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Table of Contents

estimate  the  amount  of  additional  taxes  which  may  be  payable  upon  the  distribution  of  these  earnings.  However,  because  of  the  provisions  in  the  Tax
Reform Act, the tax cost of repatriation is immaterial and limited to foreign withholding taxes, currency translation and state taxes.

Note J — Earnings Per Share

In periods in which the Company has net income, the Company is required to calculate earnings per share (“EPS”) using the two-class method. The two-
class method is required because the Company’s Series A Preferred Stock is considered a participating security with objectively determinable and non-
discretionary dividend participation rights. Series A Preferred stockholders have the right to participate in dividends above their five percent dividend rate
should the Company declare dividends on its common stock at a dividend rate higher than the five percent (on an as-converted basis). Under the two-class
method,  undistributed  and  distributed  earnings  are  allocated  on  a  pro-rata  basis  to  the  common  and  the  preferred  stockholders.  The  weighted-average
number of common and preferred stock outstanding during the period is then used to calculate EPS for each class of shares.

In December 2022, we repurchased all 9,926 shares of the Company's Series A Preferred Stock then outstanding.

In periods in which the Company has a net loss, basic loss per share is calculated using the treasury stock method. The treasury stock method is calculated
by dividing the net loss by the weighted-average number of common shares outstanding during the period. The two-class method is not used, because the
calculation would be anti-dilutive.

Reconciliations of basic and diluted EPS are as follows:

In thousands, except per share amounts

Numerator:

Net (loss) income

Less: Loss from redemption of Preferred stock

Numerator for basic and diluted EPS: income attributable to common stockholders

Denominator:
Basic EPS denominator: weighted-average common shares outstanding
Diluted EPS denominator

Basic (loss) income per common share
Diluted (loss) income per common share

Year Ended December 31,

2023

2022

$

$
$

$

(1,570)
—

(1,570)

7,310
7,310

36,776
1,380

35,396

7,101
7,457

(0.21) $
(0.21) $

4.98 
4.75 

For the years ended December 31, 2023 and 2022, respectively, the following shares have been excluded from the calculation of shares used in the diluted
EPS calculation: 99,791 and 13,366 shares of anti-dilutive market price options; 37,653 and 24,918 anti-dilutive unvested shares.

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Table of Contents

Note K — Comprehensive Income

Comprehensive  income  (loss)  for  a  period  encompasses  net  income  (loss)  and  all  other  changes  in  equity  other  than  from  transactions  with  our
stockholders.

Changes in accumulated other comprehensive loss by component were as follows:

In thousands

Balance at December 31, 2021

Other comprehensive loss, net of tax, before reclassifications
Amounts reclassified from accumulated other comprehensive loss, net of tax

Net current period other comprehensive income (loss), net of tax

Balance at December 31, 2022

Other comprehensive income, net of tax, before reclassifications

Amounts reclassified from accumulated other comprehensive loss, net of tax

Net current period other comprehensive income, net of tax

Balance at December 31, 2023

Defined Benefit
Pension Items

Foreign
Currency
Items

Total

$

$

$

(54,394) $

1,066  $

(53,328)

— 
10,274 

10,274 

(5,248)
— 

(5,248)

(5,248)
10,274 

5,026 

(44,120) $

(4,182) $

(48,302)

— 
1,664 

1,664 

2,548 
— 

2,548 

2,548 
1,664 

4,212 

(42,456) $

(1,634) $

(44,090)

Reclassification amounts related to the defined pension plans are included in the computation of net period pension benefit cost (see Note H, Employee
Benefit Plans).

Note L — Acquisition of InsideOut Solutions, LLC

On December 1, 2022 (the “Closing Date”), we purchased substantially all of the assets (the “Transaction”) of InsideOut Solutions, LLC, a Florida limited
liability  company  (“InsideOut”),  for  an  aggregate  purchase  price  of  approximately  $7.5  million  (the  “Purchase  Price”)  pursuant  to  an  asset  purchase
agreement, dated as of December 1, 2022, by and between Harte Hanks and InsideOut (the “Asset Purchase Agreement”). The acquisition of InsideOut
further expands our capabilities into premium sales enablement within the customer care segment and strengthens our ability to drive profitable revenue
growth within our sales enablement offerings, including: (i) demand generation which creates qualified marketing leads for our clients, and (ii) inside sales
offerings to further promote a client’s internal growth objectives.

Pursuant to the Asset Purchase Agreement, $5.75 million of the Purchase Price was paid in cash at closing, $1.0 million in cash was placed in escrow to
satisfy indemnification obligations, and earn-outs related to future revenue performance. Separately, $0.75 million of the Purchase Price was paid at closing
in 70,956 shares of Harte Hanks common stock. The share amount was based on the volume weighted closing price over the 15 trading days ending on
November 28, 2022. In the year ended December 31, 2023, InsideOut didn't meet the performance requirement to earn the 1st installment of $0.5 million of
the $1.0 million in escrow. As a result, $0.50 million was refunded from the escrow account and our goodwill amount was decreased by $0.5 million. The
remaining $0.5 million cash in escrow account is included in other assets in our balance sheet as of December 31, 2023.

The  acquisition  was  accounted  for  under  the  acquisition  method  of  accounting  with  the  Company  treated  as  the  acquiring  entity.  Accordingly,  the
consideration paid by the Company to complete the acquisition has been recorded to the assets acquired and liabilities assumed based upon their estimated
fair values as of the date of the acquisition. The carrying values for current assets and liabilities were deemed to approximate their fair values due to the
short-term nature of these assets and liabilities. The following table shows the amounts recorded as of their acquisition date.

in thousands

Accounts receivable
Prepaid expenses
Property, plant and equipment
Total assets acquired

Less: Current liabilities assumed
Net assets acquired

66

Amount

$1,445 
148 
177 

1,770 
(761)

$1,009 

Table of Contents

The Purchase Price was subject to a post-closing net working capital true-up. The true up made was immaterial.

We recognized $3.6 million of intangible assets and $2.4 million of goodwill associated with this acquisition. The amount of goodwill recorded reflects
expected earning potential and synergies with our Customer Care segment. We are amortizing the intangible assets on a straight-line basis over its useful
life of five years. A summary of the Company’s intangible asset as of December 31, 2023, is as follows:

In thousands

Customer Relationships

Weighted Average Amortization
Period

Gross Carrying
Amount

Accumulated
Amortization

Net Carrying 
Amount

5 years $

3,600  $

780  $

2,820 

Estimated future amortization expense related to intangible assets as of December 31, 2023, is as follows:

In thousands
Year Ending December 31,

Amount

2024
2025
2026
2027

Total

$

$

720 
720 
720 
660 

2,820 

The Company's results of operations for the year ended December 31, 2023 includes revenue of $9.7 million from the InsideOut operation.

Note M — Litigation and Contingencies

In the normal course of our business, we are obligated under some agreements to indemnify our clients as a result of third party claims that we infringe on
the proprietary rights of third parties, or third party claims relating to other ad hoc contract obligations. The terms and duration of these commitments vary
and, in some cases, may be indefinite, and some of these contractual commitments do not limit the maximum amount of future payments we could become
obligated  to  make  thereunder;  accordingly,  our  actual  aggregate  maximum  exposure  related  to  these  types  of  commitments  is  not  reasonably  estimable.
Historically,  we  have  not  been  obligated  to  make  significant  payments  for  obligations  of  this  nature,  and  no  liabilities  have  been  recorded  for  these
obligations in our consolidated financial statements.

We are also subject to various claims and legal proceedings in the ordinary course of conducting our business and, from time to time, we may become
involved in additional claims and lawsuits incidental to our business. We routinely assess the likelihood of adverse judgments or outcomes to these matters,
as well as ranges of probable losses; to the extent losses are reasonably estimable. Accruals are recorded for these matters to the extent that management
concludes a loss is probable and the financial impact, should an adverse outcome occur, is reasonable estimable.

In  the  opinion  of  management,  appropriate  and  adequate  accruals  for  legal  matters  have  been  made,  and  management  believes  that  the  probability  of  a
material loss beyond the amounts accrued is remote. Nevertheless, we cannot predict the impact of future developments affecting our pending or future
claims and lawsuits. We expense legal costs as incurred, and all recorded legal liabilities are adjusted as required as better information becomes available to
us. The  factors  we  consider  when  recording  an  accrual  for  contingencies  include,  among  others:  (i)  the  opinions  and  views  of  our  general  counsel  and
outside legal counsel; (ii) our previous experience with similar claims; and (iii) the decision of our management as to how we intend to respond to the
complaints.

Note N — Restructuring Activities

For  the  year  ended  December  31,  2023,  we  recorded  restructuring  charges  of  $5.7  million.  The  2023  restructuring  charges  included  $4.6  million  of
consulting expenses, $0.8 million in lease impairment expense, $0.2 million of severance charges, and $0.1 million of facility related and other expenses.

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The following table summarizes the restructuring charges which are recorded in “Restructuring Expense” in the Consolidated Statement of Comprehensive
Income.

In thousands

Consulting expense
Severance
Facility, asset impairment and other expense
Lease impairment and termination expense
Fixed Asset disposal and impairment charges
Facility and other expenses

Total facility, asset impairment and other expense

Total

Year Ended December
31, 2023

$

$

4,579 
169 

798 
63 
78 

939 

5,687 

Total

— 
4,826 
(1,070)

3,756 

The following table summarizes the changes in liabilities related to restructuring activities:

Year Ended December 31, 2023

In thousands

Consulting

Severance

Facility, asset
impairment and other
expense

Beginning balance:
Additions
Payments and adjustment

Ending balance:

$

$

—  $

4,579 
(1,005)

3,574  $

—  $
169 
(25)

144  $

—  $
78 
(40)

38  $

In connection with our cost-saving and restructuring initiatives, we expect to incur total restructuring charges of $10.1 million through the end of 2024.

Note O — Segment Reporting

Harte  Hanks  is  a  leading  global  customer  experience  company.  We  have  organized  our  operations  into  three  business  segments  based  on  the  types  of
products and services we provide: Marketing Services, Customer Care, and Fulfillment & Logistics.

Our  Marketing  Services  segment  leverages  data,  insight,  and  experience  to  support  clients  as  they  engage  customers  through  digital,  traditional,  and
emerging channels. We partner with clients to develop strategies and tactics to identify and prioritize customer audiences in B2C and B2B transactions. Our
key service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization,
predictive  modeling,  creative  development  and  execution  across  traditional  and  digital  channels,  website  and  app  development,  platform  architecture,
database build and management, marketing automation, and performance measurement, reporting and optimization.

Our Customer Care segment offers intelligently responsive contact center solutions, which use real-time data to effectively interact with each customer.
Customer  contacts  are  handled  through  phone,  e-mail,  social  media,  text  messaging,  chat  and  digital  self-service  support.  We  provide  these  services
utilizing our advanced technology infrastructure, human resource management skills and industry experience.

Our Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services. We offer a variety of product fulfillment solutions,
including  printing  on  demand,  managing  product  recalls,  and  distributing  literature  and  promotional  products  to  support  B2B  trade,  drive  marketing
campaigns, and improve customer experience. We are also a provider of third-party logistics and freight optimization in the United States.

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There  are  three  principal  financial  measures  reported  to  our  CEO  (the  chief  operating  decision  maker)  for  use  in  assessing  segment  performance  and
allocating resources. Those  measures  are  revenue,  operating  income  and  operating  income  plus  depreciation  and  amortization  (“EBITDA”).  Operating
income  for  segment  reporting,  disclosed  below,  is  revenues  less  operating  costs  and  allocated  corporate  expenses.  Segment  operating  expenses  are
generally  directly  attributed  to  our  segments  and  also  include  allocations  of  certain  centrally  incurred  costs  such  as  employee  benefits,  occupancy,
information systems, accounting services, internal legal staff, and human resources administration. These costs are allocated based on actual usage or other
appropriate methods. Unallocated corporate expenses are corporate overhead expenses not attributable to the operating groups. Interest income and expense
are not allocated to the segments. The  Company  does  not  allocate  assets  to  our  reportable  segments  for  internal  reporting  purposes,  nor  does  our  CEO
evaluate operating segments using discrete asset information. The accounting policies of the segments are consistent with those described in the Note B,
Significant Accounting Policies.

The following table presents financial information by segment year ended December 31, 2023:

(In thousands)

Operating revenue
Segment operating expense
Restructuring expense

Contribution margin
Overhead Allocation

EBITDA
Depreciation and amortization
expense

Operating income (loss)

Marketing
Services

Customer Care

Fulfillment &
Logistics

Restructuring

Unallocated
Corporate

Total

$

$

$

$

43,204  $
34,795 
— 

8,409  $
2,984 

5,425  $

312 

5,113  $

63,327  $
49,851 
— 

13,476  $
2,774 

10,702  $

1,280 

9,422  $

84,961  $
73,213 
— 

11,748  $
2,891 

8,857  $

1,143 

7,714  $

—  $
— 
5,687 

(5,687) $
— 

(5,687) $

—  $

20,350 
— 

(20,350) $
(8,649)

(11,701) $

— 

1,502 

(5,687) $

(13,203) $

191,492 
178,209 
5,687 

7,596 
— 

7,596 

4,237 

3,359 

The following table presents financial information by segment year ended December 31, 2022:

(In thousands)

Operating revenue
Segment operating expense
Restructuring expense

Contribution margin
Overhead allocation

EBITDA
Depreciation and amortization
expense

Operating income (loss)

Marketing
Services

Customer Care

Fulfillment &
Logistics

Restructuring

Unallocated
Corporate

Total

$

$

$

$

52,975  $
41,241 
— 

11,734  $
4,390 

7,344  $

67,205  $
52,173 
— 

15,032  $
2,865 

12,167  $

362 

884 

6,982  $

11,283  $

86,098  $
72,180 
— 

13,918  $
3,325 

10,593  $

824 

9,769  $

—  $
— 
— 

—  $
— 

—  $

— 

—  $

—  $

22,849 
— 

(22,849) $
(10,580)

(12,269) $

658 

(12,927) $

206,278 
188,443 
— 

17,835 
— 

17,835 

2,728 

15,107 

69

Exhibit 3.1
2023 10-K

AS AMENDED
THROUGH 5/5/98
AMENDED AND RESTATED
CERTIFICATE OF INCORPORATION
OF
HARTE-HANKS, INC.

The  undersigned,  Larry  D.  Franklin  certifies  that  he  is  the  President  and  Chief  Executive  Officer  of  Harte-Hanks,  Inc.,  a  Delaware  corporation  (the
"Corporation"), and further certifies as follows:

1. The name of the Corporation is Harte-Hanks, Inc.

2. The name under which the Corporation was originally incorporated was Harte-Hanks Newspapers, Inc., and the original certificate of incorporation of
the Corporation was filed with the Secretary of State of the State of Delaware on October 1, 1970.

This Amended and Restated Certificate of Incorporation was duly adopted by written consent of the holders of not less than a majority of the outstanding
stock of the Corporation entitled to vote, and written notice of the Corporation action has been given to the stockholders of the Corporation who have not
so consented in writing, all in accordance with the provisions of the Sections 228, 245 and 242 of the Delaware General Corporation Law ("DGCL").

4. The text of the Restated Certificate of Incorporation of the Corporation as amended hereby is restated to read in its entirety, as follows:

FIRST. The name of the Corporation is HARTE-HANKS, INC.

SECOND.  The  name  of  its  registered  agent  and  the  address  of  its  registered  office  in  the  State  of  Delaware  are  The  Corporation  Trust  Company,
Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801.

THIRD. The purpose of the Corporation is to engage in any lawful activity for which corporations may be organized under the DGCL.

FOURTH.  The  aggregate  number  of  shares  of  capital  stock  that  the  Company  shall  have  the  authority  to  issue  is  two  hundred  fifty-one  million
(251,000,000), of which two hundred fifty million (250,000,000) shares shall be Common Stock of the Corporation, par value $1.00 per share, and one
million (1,000,000) shares shall be Preferred Stock, par value $1.00 per share. Shares of Preferred Stock may be issued from time to time in one or more
series, each such series to have such distinctive designation or title as may be fixed by the Board of Directors prior to the issuance of any shares thereof.
Each share of any series of Preferred Stock shall be identical with all other shares of such series, except as to the date from which accumulated preferred
dividends, if any, shall be cumulative. Each such series shall have such voting powers, if any, and such preferences and relative, participating, optional or
other special rights, with such qualifications, limitations or restrictions of such preferences and/or rights, and the benefit of such affirmative or negative
covenants as shall be stated in the resolution or resolutions adopted by the Board of Directors providing for the issue of such series of Preferred Stock,
including, but without limiting the generality of the foregoing, the following:

(a) The rates and times at which, and the terms and conditions on which, dividends on Preferred Stock or series thereof shall be paid;

(b) The right, if any, of the holders of Preferred Stock or series thereof to convert the same into, or exchange the same for, shares of other classes or series
of stock of the Corporation and the terms and conditions of such conversion or exchange;

(c) The redemption price or prices, if any, and the time or times at which, and the terms and condition of which, Preferred Stock or series thereof may be
redeemed;

1

Exhibit 3.1
2023 10-K

(d) The rights of the holders of Preferred Stock or series thereof, if any, upon the voluntary or involuntary liquidation, merger, consolidation, distribution or
winding up of the Corporation;

(e) The terms of the sinking fund or redemption or purchase account, if any, to be provided for the Preferred Stock or series thereof; and

(f) Such other relative, participating, optional or other special rights and qualifications, limitations or restrictions thereof, all as may be stated in a resolution
or resolutions providing for the issue of such Preferred Stock.

After the requirements with respect to preferential dividends on the Preferred Stock (fixed in accordance with the provisions of this Article FOURTH) shall
have been met and after the Corporation shall have complied with all the requirements, if any, with respect to the setting aside of sums as sinking funds or
redemption or purchase accounts (fixed in accordance with the provisions of this Article FOURTH), then, and not otherwise, the holders of Common Stock
shall be entitled to receive such dividends as may be declared from time to time by the Board of Directors.

After distribution in full of the preferential amount (fixed in accordance with the provisions of this Article FOURTH) to be distributed to the holders of
Preferred Stock in the event of the voluntary or involuntary liquidation, distribution or sale of assets, dissolution or winding-up, of the Corporation, the
holders of the Common Stock shall be entitled to receive ratably all of the remaining assets of the Corporation available for distribution to stockholders.

Except as may otherwise be required by law or provided herein, each holder of Common Stock shall have one vote in respect of each share of stock held by
such holder on all matters voted upon by stockholders.

No holder of stock of any class of the Corporation shall be entitled as of right to subscribe for or purchase any shares of stock of any class whether now or
hereafter authorized, or any bonds, debentures, or other evidences of indebtedness whether or not convertible into or exchangeable for stock.

FIFTH. (a) Classified Board of Directors. The number of directors of the Corporation shall be as from time to time fixed by, or in the manner provided in,
the  By-laws  of  the  Corporation.  The  directors  shall  be  divided  into  three  classes,  designated  Class  I,  Class  II  and  Class  III.  Each  class  shall  consist,  as
nearly as may be possible, of one-third of the total number of directors constituting the entire Board of Directors. The term of the initial Class I directors
shall terminate on the date of the 1994 annual meeting of stockholders; the term of the initial Class II directors shall terminate on the date of the 1995
annual meeting of stockholders; and the term of the initial Class III directors shall terminate on the date of the 1996 annual meeting of stockholders. At
each annual meeting of stockholders beginning in 1994, successors to the class of directors whose term expires at that annual meeting shall be elected for a
three-year term. If the number of directors is changed, any increase or decrease shall be apportioned among the classes so as to maintain the number of
directors in each class as nearly equal as possible, and any additional directors of any class elected to fill a vacancy resulting from an increase in such class
shall hold office for a term that shall coincide with the remaining term of that class, but in no case will a decrease in the number of directors shorten the
term of any incumbent director. A director shall hold office until the annual meeting for the year in which his term expires and until his successor shall be
elected and shall qualify, subject, however, to prior death, resignation, retirement, disqualification or removal from office. Any vacancy on the Board of
Directors, however resulting, may be filled by a majority of the directors then in office, even if less than a quorum, or by a sole remaining director. Any
director elected to fill a vacancy shall hold office for a term that shall coincide with the term of the class to which such director shall have been elected.

Notwithstanding the foregoing, whenever the holders of any one or more classes or series of Preferred Stock issued by the Corporation shall have the right,
voting separately by class or series, to elect directors at an annual or special meeting of stockholders, the election, term of office, filling of vacancies and
other features of such directorships shall be governed by the terms of this Restated Certificate of Incorporation or the resolution or resolutions adopted by
the  Board  of  Directors  pursuant  to  Article  FOURTH  applicable  thereto,  and  such  directors  so  elected  shall  not  be  divided  into  classes  pursuant  to  this
Article FIFTH unless expressly provided by such terms.

(b)  Removal  of  Directors.  Subject  to  the  rights,  if  any,  of  the  holders  of  shares  of  Preferred  Stock  then  outstanding,  any  or  all  of  the  directors  of  the
Corporation may be removed from office at any time, but only for

2

Exhibit 3.1
2023 10-K

cause and only by the affirmative vote of the holders of a majority of votes represented by the outstanding shares of the Corporation then entitled to vote
generally in the election of directors, considered for purposes of this Article FIFTH as one class.

SIXTH. (a) Right to Indemnification. Each person who was or is made a party or is threatened to be made a party to or is involved in any action, suit, or
proceeding whether civil, criminal, administrative, or investigative ("proceeding"), by reason of the fact that he or she, or a person of whom he or she is the
legal representative, is or was a director or officer of the Corporation or is or was serving at the request of the Corporation as a director or officer of another
corporation  or  as  its  representative  in  a  partnership,  joint  venture,  trust,  or  other  enterprise,  including  service  with  respect  to  employee  benefit  plans,
whether the basis of such proceeding is alleged action in an official capacity as a director, officer, representative or in any other capacity while serving as a
director, officer, or representative, shall be indemnified and held harmless by the Corporation to the fullest extent authorized by the DGCL, as the same
exists or may hereafter be amended (but, in the case of any such amendment, only to the extent that such amendment permits the Corporation to provide
broader  indemnification  rights  than  said  law  permitted  the  Corporation  to  provide  prior  to  such  amendment),  against  all  expenses,  liability  and  loss
(including attorneys' fees, judgments, fines, excise taxes under the Employee Retirement Income Security Act or penalties, and amounts paid or to be paid
in  settlement)  reasonably  incurred  or  suffered  by  such  person  in  connection  therewith  and  such  indemnification  shall  continue  as  to  a  person  who  has
ceased to be a director, officer or representative and shall inure to the benefit of the indemnitee's heirs, executors and administrators; provided, however,
that, except as provided in paragraph (b) hereof with respect to proceedings to enforce rights to indemnification, the Corporation shall indemnify any such
person seeking indemnity in connection with a proceeding (or part thereof) initiated by such person only if such proceeding (or part thereof) was authorized
by the Board of Directors of the Corporation. Such rights shall be contract rights and shall include the right to be paid by the Corporation the expenses
incurred in defending any such proceeding in advance of its final disposition; provided, however, that, if the DGCL requires, the payment of such expenses
incurred by a director or officer in his or her capacity as a director or officer (and not in any other capacity in which service was or is rendered by such
person while a director or officer, including, without limitation, service to an employee benefit plan) in advance of the final disposition of such proceeding,
shall be made only upon delivery to the Corporation of an undertaking, by or on behalf of such director or officer, to repay all amounts so advanced if it
should ultimately be determined by final judicial decision from which there is no further right to appeal that such director or officer is not entitled to be
indemnified under this paragraph (a) or otherwise.

(b) Right of Claimant to Bring Suit. If a claim under paragraph (a) is not paid in full by the Corporation within sixty (60) days after a written claim has
been received by the Corporation, except in the case of a claim for an advancement of expenses, in which case the applicable period shall be twenty (20)
days, the claimant may at any time thereafter bring suit against the Corporation to recover the unpaid amount of the claim and, if successful in whole or in
part  in  any  such  suit,  or  in  a  suit  brought  by  the  Corporation  against  the  claimant  to  recover  an  advancement  of  expenses  pursuant  to  the  terms  of  an
undertaking referred to in paragraph (a) hereof, the claimant shall be entitled to be paid also the expense of prosecuting or defending such claim. In any suit
brought by the claimant to enforce a right to indemnification hereunder, and in any suit by the Corporation to recover an advancement of expenses pursuant
to the terms of an undertaking, the Corporation shall be entitled to recover any advanced expenses upon a final adjudication that the claimant has not met
the standards of conduct that make it permissible under the DGCL for the Corporation to indemnify the claimant for the amount claimed, but the burden of
providing such defense shall be on the Corporation. Neither the failure of the Corporation (including its Board of Directors, independent legal counsel, or
its  stockholders)  to  have  made  a  determination  prior  to  the  commencement  of  such  action  that  indemnification  of  the  claimant  is  proper  in  the
circumstances  because  he  or  she  has  met  the  applicable  standard  of  conduct  set  forth  in  the  DGCL,  nor  an  actual  determination  by  the  Corporation
(including its Board of Directors, independent legal counsel, or its stockholders) that the claimant had not met such applicable standard of conduct, shall be
a defense to the action or create a presumption that the claimant had not met the applicable standard of conduct.

(c) Non-Exclusivity of Rights. The rights conferred on any person by paragraphs (a) and (b) shall not be exclusive of any other right that such person may
have or hereafter acquire under any statute, provision of the Amended and Restated Certificate of Incorporation, By-laws, agreement, vote of stockholders
or disinterested directors, or otherwise.

3

Exhibit 3.1
2023 10-K

(d) Insurance. The Corporation may maintain insurance, at its expense, to protect itself and any such director, officer, employee or agent of the Corporation
or another corporation, partnership, joint venture, trust or other enterprise against any such expense, liability or loss, whether or not the Corporation would
have the power to indemnify such person against such expense, liability or loss under the DGCL.

(e) Continuance. Any repeal or modification of the foregoing paragraphs of this Article SIXTH by the stockholders of the Corporation shall not adversely
affect any right or protection of an officer, director or representative of the Corporation existing at the time of such repeal or modification.

SEVENTH.  Whenever  a  compromise  or  arrangement  is  proposed  between  the  Corporation  and  its  creditors  or  any  class  of  them  and/or  between  the
Corporation and its stockholders or any class of them, any court of equitable jurisdiction within the State of Delaware may, on the application in a summary
way of the Corporation or of any creditor or stockholder thereof or on the application of any receiver or receivers appointed for the Corporation under the
provisions of section 291 of Title 8 of the Delaware Code or on the application of trustees in dissolution or of any receiver or receivers appointed for the
Corporation  under  the  provisions  of  section  279  of  Title  8  of  the  Delaware  Code  order  a  meeting  of  the  creditors  or  class  of  creditors,  and/or  of  the
stockholders or class of stockholders of the Corporation, as the case may be, to be summoned in such manner as the said court directs. If a majority in
number representing three-fourths in value of the creditors or class of creditors, and/or of the stockholders or class of stockholders of the Corporation, as
the  case  may  be,  agree  to  any  compromise  or  arrangement  and  to  any  reorganization  of  the  Corporation  as  consequence  of  such  compromise  or
arrangement, the said compromise or arrangement and the said reorganization shall, if sanctioned by the court to which the said application has been made,
be binding on all the creditors or class of creditors, and/or on all the stockholders or class of stockholders, of the Corporation, as the case may be, and also
on the Corporation.

EIGHTH. The Bylaws of the Corporation may be adopted, repealed, altered, amended, or rescinded by (a) a majority of the authorized number of directors
and, if one or more interested stockholders (as defined in Section 203 of the DGCL) exists, by a majority of the directors who are Continuing Directors or
(b) the affirmative vote of the holders of not less than 66 2/3% of the voting power of the Company's capital stock and if such adoption, repeal, alteration,
amendment, or rescission is proposed by or on behalf of an interested stockholder or a director affiliated with an interested stockholder, by a majority of the
disinterested shares. "Continuing Director" means a director of the corporation who (i) was a member of the Board of the Corporation as of September 20,
1993,  or  (ii)  is  a  beneficial  owner,  or  affiliate  of  such  beneficial  owner,  of  less  than  20%  of  the  Common  Stock  of  the  Corporation  and  who  became  a
director of the Corporation subsequent to September 20, 1993 and whose initial election or initial nomination for election was approved by a majority of
the Continuing Directors then on the Board of Directors of the Corporation. The provisions of this Amended and Restated Certificate of Incorporation may
be altered, amended or repealed by the affirmative vote of the holders a majority of the issued and outstanding stock having voting power provided, that
with respect to the provisions of Articles Fifth, Seventh, Eighth, Tenth and Eleventh, the affirmative vote of the holders of at least sixty-six and two-thirds
percent (66 2/3%) of the issued and outstanding stock having voting power shall be required.

NINTH. The Corporation may in its Bylaws by amendment thereto make any lawful restriction upon the sale or transfer of stock of the Corporation held by
its stockholders; and all persons subscribing for stock of the Corporation or purchasing stock, whether from the Corporation itself or from any stockholder,
shall take notice of and be bound by such lawful restrictions, and shall be deemed to agree thereto.

TENTH. (a) A director of the Corporation shall not be personally liable to the Corporation or its stockholders for monetary damages for breach of fiduciary
duty as a director, except for liability (i) for any breach of the director's duty of loyalty to the Corporation or its stockholders, (ii) for acts or omissions not
in good faith or which involve intentional misconduct or a knowing violation of law, (iii) under Section 174 of the DGCL, or (iv) for any transaction from
which the director derived any improper personal benefit. If the DGCL is amended after approval by the stockholders of this article to authorize corporate
action further eliminating or limiting the personal liability of directors, then the liability of a director of the Corporation shall be eliminated or limited to the
fullest extent permitted by the DGCL, as so amended.

4

Exhibit 3.1
2023 10-K

(b) Any repeal of modification of the foregoing paragraph by the stockholders of the Corporation shall not adversely affect any right or protection of a
director of the Corporation existing at the time of such repeal or modification.

ELEVENTH.  Any  action  required  or  permitted  to  be  taken  at  any  annual  or  special  meeting  of  stockholders  may  be  taken  only  upon  the  vote  of  the
stockholders at an annual or special meeting duly noticed and called, as provided in the By-laws of the Corporation, and may not be taken by a written
consent of the stockholders.

Special  meetings  of  the  stockholders  of  the  Corporation  for  any  purpose  or  purposes  may  be  called  at  any  time  by  the  chief  executive  officer  or  by  a
majority  of  the  members  of  the  Board  of  Directors.  Special  meetings  of  the  stockholders  of  the  Corporation  may  not  be  called  by  any  other  person  or
persons.

IN WITNESS WHEREOF, Harte-Hanks has caused this Amended and Restated Certificate of Incorporation to be signed by its duly authorized officers,
this 30th day of September 1993. [as amended through May 5, 1998]

HARTE-HANKS , INC.

By: /s/ Larry D. Franklin
------------------------------------
Larry D. Franklin
President

[SEAL]

ATTEST:

By: /s/ Donald R. Crews
-------------------------------
Donald R. Crews
Secretary

5

Exhibit 3.2
2023 10-K

CERTIFICATE OF AMENDMENT
OF THE
AMENDED AND RESTATED CERTIFICATE OF INCORPORATION OF
HARTE HANKS, INC.

Harte Hanks, Inc. (the “Corporation”), a corporation organized and existing under the General Corporation Law of the State of Delaware (the “DGCL”),
hereby certifies as follows:

FIRST: The Certificate of Incorporation of the Corporation was filed with the Secretary of State of the State of Delaware on October 1, 1970 and was
amended  by  an  Amended  and  Restated  Certificate  of  Incorporation  filed  with  the  Secretary  of  State  of  the  State  of  Delaware  on  October  4,  1993  (as
amended to date, the “Certificate of Incorporation”).

SECOND: The Board of Directors of the Corporation, acting in accordance with the provisions of Section 141 and Section 242 of the DGCL, has duly
adopted resolutions approving an amendment to the Certificate of Incorporation by deleting the first sentence of Article Fourth in its entirety and replacing
it with the following two paragraphs:

FOURTH: The aggregate number of shares of capital stock that the Corporation shall have the authority to issue is 26,000,000, of which 25,000,000 shares
shall be Common Stock of the Corporation, par value $1.00 per share, and 1,000,000 shares shall be Preferred Stock, par value $1.00 per share.

Effective upon the filing of this Certificate of Amendment with the Secretary of State of the State of Delaware (the “Effective Time”), each 10 shares of the
Corporation’s  Common  Stock  issued  and  outstanding  immediately  prior  to  the  Effective  Time  and  issued  and  held  in  the  treasury  of  the  Corporation
immediately prior to the Effective Time shall, automatically and without any action on the part of the Corporation or the respective holders thereof, be
combined and reclassified into one validly issued, fully paid and nonassessable share of Common Stock without increasing or decreasing the par value of
each share of Common Stock (the “Reverse Stock Split”); provided, however, that no fractional shares of Common Stock shall be issued as a result of the
Reverse Stock Split and, in lieu thereof, any person who would otherwise be entitled to a fractional share of the Corporation’s Common Stock as a result of
the Reverse Stock Split shall be entitled to receive a cash payment (without interest) equal to the fair value thereof, as determined in good faith by the
Board  of  Directors.  Each  stock  certificate  that,  immediately  prior  to  the  Effective  Time,  represented  shares  of  Common  Stock  that  were  issued  and
outstanding  immediately  prior  to  the  Effective  Time  shall,  from  and  after  the  Effective  Time,  automatically  and  without  the  necessity  of  presenting  the
same  for  exchange,  represent  that  number  of  whole  shares  of  Common  Stock  into  which  the  shares  of  Common  Stock  formerly  represented  by  such
certificate shall have been reclassified (as well as the right to receive cash in lieu of fractional shares of Common Stock after the Effective Time).

THIRD: The foregoing amendment was duly adopted by the stockholders of the Corporation in accordance with Section 242 of the DGCL.

FOURTH: The terms and provisions of this Certificate of Amendment shall become effective upon the filing of this Certificate of Amendment with the
Secretary of State of the State of Delaware.

IN WITNESS WHEREOF, the Corporation has caused this Certificate of Amendment to be duly adopted and executed in its corporate name and on its
behalf by its duly authorized officer as of the 30th day of January, 2018.

HARTE HANKS, INC.
By: /s/ Robert L. R. Munden
Robert L. R. Munden
Executive Vice President,
General Counsel & Secretary

Exhibit 3.4
2023 10-K

HARTE HANKS, INC.
(a Delaware corporation)
FIFTH AMENDED AND RESTATED BY-LAWS
Adopted December 22, 2015

ARTICLE I
STOCKHOLDERS

Section  1.1  Annual  Meetings.  An  annual  meeting  of  the  stockholders,  for  the  election  of  directors  to  succeed  those  whose  terms  expire  and  for  the
transaction of such other business as may properly come before the meeting, shall be held on such date and at such time as the Board of Directors of the
Corporation (the “Board”) shall each year fix. An annual meeting may be held either at a place, within or without the State of Delaware, or by means of
remote communication as the Board in its sole discretion may determine.

Section 1.2 Special Meetings. Special meetings of the stockholders, for any purpose or purposes prescribed in the notice of the meeting, may be called by
the Board, the Chairman of the Board or the Chief Executive Officer of the Corporation and shall be held on such date and at such time as the Board or
such officer shall fix. A special meeting may be held either at a place, within or without the State of Delaware, or by means of remote communication as
the Board in its sole discretion may determine.

Section 1.3 Notice of Stockholder Business; Nominations.

(1) No business may be transacted at an annual meeting of stockholders, other than business that is either (i) specified in the notice of meeting (or any
supplement thereto) given by or at the direction of the Board (or any duly authorized committee thereof), (ii) otherwise properly brought before the annual
meeting by or at the direction of the Board (or any duly authorized committee thereof) or (iii) otherwise properly brought before the annual meeting by any
stockholder of the Corporation (1) who is a stockholder of record on the date of the giving of the notice provided for in this Section 1.3 and on the record
date for the determination of stockholders entitled to vote at such annual meeting and (2) who complies with the notice procedures set forth in this Section
1.3. The requirements of this Section 1.3 shall apply to any business or nominations to be brought before an annual meeting by a stockholder whether such
business or nominations are to be included in the Corporation’s proxy statement or presented to stockholders by means of an independently financed proxy
solicitation. For business to be properly brought before an annual meeting by a stockholder, including a nomination of a person for election to the Board to
be  made  by  a  stockholder,  such  stockholder  must  have  given  timely  notice  thereof  in  proper  written  form  to  the  Secretary  of  the  Corporation  and  such
business must otherwise be a proper matter for stockholder action.

No  business  may  be  transacted  at  a  special  meeting  of  stockholders  other  than  business  that  is  specified  in  the  Corporation’s  notice  of  such  meeting.
Nominations of persons for election to the Board may be made at a special meeting of stockholders at which directors are to be elected pursuant to the
Corporation’s notice of such meeting (a) by or at the direction of the Board or (b) provided that the Board has determined that directors shall be elected at
such special meeting, by any stockholder who shall be entitled to vote at the meeting and who complies with the notice procedures set forth in this Section
1.3.

(2) To be timely, a stockholder’s notice to the Secretary of the Corporation must be delivered to or mailed and received at the principal executive offices of
the  Corporation  (i)  in  the  case  of  an  annual  meeting,  not  less  than  90  days  nor  more  than  120  days  prior  to  the  anniversary  date  of  the  immediately
preceding annual meeting of stockholders; provided, however, that if no annual meeting was held in the previous year or the date of the annual meeting of
Stockholders has been changed by more than 30 calendar days from the date of the previous year’s annual meeting, the notice must be received by the
Corporation not less than 90 days nor more than 120 days prior to such annual meeting date or, if the public disclosure of such annual meeting is less than
100 days prior to the date of such annual meeting, the tenth day following the day on which the public disclosure of the date of such meeting was made;
and (ii) in the case of a special meeting of stockholders called for the purpose of electing directors, not later than the close of business on the tenth day
following the day on which public disclosure of the date of the special meeting was made. For purposes of the foregoing, “public disclosure” means the
disclosure in a press

1

Exhibit 3.4
2023 10-K

release reported by the PR Newswire, Dow Jones News Service, Associated Press or comparable national news service or in a document publicly filed by
the Corporation with the Commission pursuant to Section 13, 14 or 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).

(3) To be in proper written form with respect to all business other than director nominations, a stockholder’s notice to the Secretary of the Corporation must
set forth as to each matter such stockholder proposes to bring before the annual meeting (i) a brief description of the business desired to be brought before
the annual meeting, the reasons for conducting such business at the annual meeting and the text of any proposal to be presented and (ii) any interest of the
stockholder or any Stockholder Associated Person in such business.

As to the stockholder giving such notice and, where noted below, each Stockholder Associated Person, the stockholder’s written notice shall set forth and
include the following:

a) a description of each agreement, arrangement or understanding (whether written or oral) with any Stockholder Associated Person;

b)  the  name  and  record  address,  as  they  appear  on  the  Corporation’s  books,  of  the  stockholder  proposing  such  business,  such  stockholder’s  principal
occupation and the name and address of any Stockholder Associated Person;

c) the class or series and number of equity and other securities of the Corporation which are, directly or indirectly, held of record or beneficially owned (as
determined  under  Regulation  13D  (or  any  successor  provision  thereto)  under  the  Exchange  Act  by  such  stockholder  or  by  any  Stockholder  Associated
Person, the dates on which such stockholder or any Stockholder Associated Person acquired such securities and documentary evidence of such record or
beneficial ownership;

d) a list of all of the derivative securities (as defined under Rule 16a-1 under the Exchange Act or any successor provision thereto) and other derivatives or
similar agreements or arrangements with an exercise or conversion privilege or a periodic or settlement payment or payments or mechanism at a price or in
an amount or amounts related to any security of the Corporation or with a value derived or calculated in whole or in part from the value of the Corporation
or  any  security  of  the  Corporation,  in  each  case,  directly  or  indirectly  held  of  record  or  beneficially  owned  by  such  stockholder  or  any  Stockholder
Associated Person and each other direct or indirect opportunity of such stockholder or any Stockholder Associated Person to profit or share in any profit
derived from any increase or decrease in the value of any security of the Corporation, in each case, regardless of whether (i) such interest conveys any
voting  rights  in  such  security  to  such  stockholder  or  Stockholder  Associated  Person,  (ii)  such  interest  is  required  to  be,  or  is  capable  of  being,  settled
through delivery of such security or (iii) such person may have entered into other transactions that hedge the economic effect of such interest (any such
interest described in this clause d) being a “Derivative Interest”);

e) the  name  of  each  person  with  whom  such  stockholder  or  Stockholder  Associated  Person  has  any  agreement,  arrangement  or  understanding  (whether
written or oral) (i) for the purposes of acquiring, holding, voting (except pursuant to a revocable proxy given to such person in response to a public proxy or
consent  solicitation  made  generally  by  such  person  to  all  holders  of  shares  of  the  Corporation)  or  disposing  of  any  shares  of  capital  stock  of  the
Corporation, (ii) to cooperate in obtaining, changing or influencing the control of the Corporation (except independent financial, legal and other advisors
acting  in  the  ordinary  course  of  their  respective  businesses),  (iii)  with  the  effect  or  intent  of  increasing  or  decreasing  the  voting  power  of,  or  that
contemplates any person voting together with, any such stockholder or Stockholder Associated Person with respect to any shares of the capital stock of the
Corporation or any business proposed by the stockholder or (iv) otherwise in connection with any business proposed by a stockholder and a description of
each  such  agreement,  arrangement  or  understanding  (any  agreement,  arrangement  or  understanding  described  in  this  clause  e)  being  a  “Voting
Agreement”);

2

Exhibit 3.4
2023 10-K

f) details  of  all  other  material  interests  of  each  stockholder  or  any  Stockholder  Associated  Person  in  such  proposal  or  any  security  of  the  Corporation
(including,  without  limitation,  any  rights  to  dividends  or  performance-related  fees  based  on  any  increase  or  decrease  in  the  value  of  such  security  or
Derivative Interests) (collectively, “Other Interests”);

g)  a  description  of  all  economic  terms  of  all  such  Derivative  Interests,  Voting  Agreements  or  Other  Interests  and  copies  of  all  agreements  and  other
documents (including, without limitation, master agreements, confirmations and all ancillary documents and the names and details of counterparties to, and
brokers involved in, all such transactions) relating to each such Derivative Interest, Voting Agreement or Other Interest;

h) a  list  of  all  transactions  by  such  stockholder  and  any  Stockholder  Associated  Person  involving  any  securities  of  the  Corporation  or  any  Derivative
Interests, Voting Agreements or Other Interests within the six-month period prior to the date of the notice;

i) any other information relating to such stockholder and any Stockholder Associated Person that would be required to be disclosed in a proxy statement or
other  filings  required  to  be  made  in  connection  with  solicitations  of  proxies  for  the  proposal  pursuant  to  Regulation  14A  of  the  Exchange  Act  (or  any
successor provision thereto); and

j) a representation that the stockholder is a holder of record of capital stock of the Corporation entitled to vote at such meeting and intends to appear in
person or by proxy at the meeting to propose such business.

“Stockholder Associated Person” of any stockholder means (i) any beneficial owner of shares of stock of the Corporation on whose behalf any proposal or
nomination is made by such stockholder; (ii) any affiliates or associates of such stockholder or any beneficial owner described in clause (i); and (iii) each
other person with whom any of the persons described in the foregoing clauses (i) and (ii) either is acting in concert with respect to the Corporation or has
any agreement, arrangement or understanding (whether written or oral) for the purpose of acquiring, holding, voting (except pursuant to a revocable proxy
given  to  such  person  in  response  to  a  public  proxy  solicitation  made  generally  by  such  person  to  all  stockholders  entitled  to  vote  at  any  meeting)  or
disposing of any capital stock of the Corporation or to cooperate in obtaining, changing or influencing the control of the Corporation (except independent
financial, legal and other advisors acting in the ordinary course of their respective businesses).

(4) To be in proper written form with respect to stockholder nominations for director, a stockholder’s notice to the Secretary must set forth (a) as to each
person whom the stockholder proposes to nominate for election as a director (i) the name, age, business address and residence address of the person, (ii) the
principal  occupation  or  employment  of  the  person,  (iii)  the  class  or  series  and  number  of  shares  of  capital  stock  of  the  Corporation  which  are  owned
beneficially or of record by the person and (iv) any other information relating to the person that would be required to be disclosed in a proxy statement or
other filings required to be made in connection with solicitations of proxies for election of directors pursuant to Section 14 of the Exchange Act, and the
rules and regulations promulgated thereunder; and (b) as to the stockholder giving the notice and, where referred to in subsections (3)a)-h) of Section 1.3 or
noted below, each Stockholder Associated Person: (i) the information that would have been required by subsections (3)a)-h) of Section 1.3 if subsection (3)
of  Section  1.3  were  applicable  to  nominations  of  persons  for  election  to  the  Board  and  the  references  therein  to  “proposing  such  business”,  “business
proposed” and “such proposal” were to “proposing such nomination,” “nominees for election to the Board proposed” and “such nomination,” respectively;
(ii) any other information relating to such stockholder and any Stockholder Associated Person that would be required to be disclosed in a proxy statement
or  other  filings  required  to  be  made  in  connection  with  solicitations  of  proxies  for  the  election  of  directors  in  a  contested  election  (even  if  a  contested
election is not involved) pursuant to Regulation 14A of the Exchange Act (or any successor provision thereto); (iii) a representation that the stockholder is
a holder of record of capital stock of the Corporation entitled to vote at such meeting and intends to appear in person or by proxy at the meeting to propose
such nomination; and (iv) a representation as to whether the stockholder or any Stockholder Associated Person intends, or is part of a group that intends, to
(1) deliver a proxy statement and/or form of proxy to holders of at least the percentage of the outstanding capital stock of the Corporation required to elect
the nominee or (2) otherwise solicit proxies or votes

3

Exhibit 3.4
2023 10-K

from stockholders in support of such nomination. Such notice must be accompanied by a written consent of each proposed nominee to being named as a
nominee and to serve as a director if elected.

(5)  No  business  shall  be  conducted  at  the  annual  meeting  of  stockholders  except  business  brought  before  the  annual  meeting  in  accordance  with  the
procedures set forth in this Section 1.3, provided, however, that, once business has been properly brought before the annual meeting in accordance with
such procedures, nothing in this Section 1.3 shall be deemed to preclude discussion by any stockholder of any such business. If the presiding officer at an
annual meeting determines that business was not properly brought before the annual meeting in accordance with the foregoing procedures, the presiding
officer shall declare to the meeting that the business was not properly brought before the meeting and such business shall not be transacted.

(6) To be eligible to be a nominee for election or reelection as a director of the Corporation, a person must deliver (in accordance with the time periods
prescribed for delivery of notice under this Section 1.3) to the Secretary at the principal executive offices of the corporation a written questionnaire with
respect to the background and qualification of such person and the background of any other person or entity on whose behalf the nomination is being made
(which  questionnaire  shall  be  provided  by  the  Secretary  upon  written  request)  and  a  written  representation  and  agreement  (in  the  form  provided  by  the
Secretary upon written request) that such person (a) is not and will not become a party to (i) any agreement, arrangement or understanding with, and has not
given any commitment or assurance to, any person or entity as to how such person, if elected as a director of the Corporation, will act or vote on any issue
or question (a “Voting Commitment”) that has not been disclosed to the Corporation or (ii) any Voting Commitment that could limit or interfere with such
person’s  ability  to  comply,  if  elected  as  a  director  of  the  Corporation,  with  such  person’s  fiduciary  duties  under  applicable  law,  (b)  is  not  and  will  not
become a party to any agreement, arrangement or understanding with any person or entity other than the Corporation with respect to any direct or indirect
compensation,  reimbursement  or  indemnification  in  connection  with  service  or  action  as  a  director,  and  (c)  in  such  person’s  individual  capacity  and  on
behalf of any person or entity on whose behalf the nomination is being made, would be in compliance, if elected as a director of the Corporation, and will
comply  with  all  applicable  publicly  disclosed  corporate  governance,  conflict  of  interest,  confidentiality  and  stock  ownership  and  trading  policies  and
guidelines of the Corporation. The Corporation may also require any proposed nominee to furnish such other information as may reasonably be required by
the Corporation (i) to determine the eligibility of such proposed nominee to serve as a director of the Corporation, including with respect to qualifications
established by any committee of the Board, (ii) to determine whether such nominee qualifies as an “independent director” or “audit committee financial
expert” under applicable law, securities exchange rule or regulation, or any publicly-disclosed corporate governance guideline or committee charter of the
Corporation, and (iii) that could be material to a reasonable stockholder’s understanding of the independence and qualifications, or lack thereof, of such
nominee.

No person shall be eligible for election as a stockholder nominee of the Corporation unless nominated in accordance with the procedures set forth in this
Section 1.3. If the presiding officer of the meeting determines that a nomination was not made in accordance with the foregoing procedures, the presiding
officer shall declare to the meeting that the nomination was defective and such defective nomination shall be disregarded.

Notwithstanding the foregoing provisions of this Section 1.3, a stockholder shall also comply with all applicable requirements of the Exchange Act and the
rules and regulations thereunder with respect to the matters set forth herein. Nothing in this Section 1.3 shall be deemed to affect any rights of stockholders
to request inclusion of proposals in the Corporation’s proxy statement pursuant to Rule 14a-8 under the Exchange Act.

Section 1.4 Notice of Meetings. Notice of all meetings of the stockholders shall be given in writing or by electronic transmission in the manner provided by
law  (meaning,  here  and  hereinafter,  as  required  from  time  to  time  by  the  Delaware  General  Corporation  Law  (the  “DGCL”)  or  the  Certificate  of
Incorporation of the Corporation) stating the date, time and place, if any, of the meeting and, in case of a special meeting, the purpose or purposes for which
the  meeting  is  called.  Such  notice  shall  be  given  not  less  than  ten  nor  more  than  60  days  before  the  date  on  which  the  meeting  is  to  be  held,  to  each
stockholder entitled to vote at such meeting, except as otherwise provided herein or required by law.

4

Exhibit 3.4
2023 10-K

Any meeting of the stockholders, annual or special, may be adjourned from time to time to reconvene at the same or some other place and time. When a
meeting is adjourned to another date, time or place (if any) written notice need not be given of the adjourned meeting if the date, time or place (if any)
thereof are announced at the meeting at which the adjournment is taken; provided, however, that if the date of any adjourned meeting is more than 30 days
after the date for which the meeting was originally noticed, or if a new record date is fixed for the adjourned meeting, written notice of the date, time and
place (if any) of the adjourned meeting shall be given in conformity herewith. At any adjourned meeting, any business may be transacted which might have
been transacted at the original meeting.

Section 1.5 Quorum. At any meeting of the stockholders, the holders of a majority of all of the shares of the stock entitled to vote at the meeting, present in
person or by proxy, shall constitute a quorum for all purposes, unless or except to the extent that the presence of a larger number may be required by law. A
quorum, once established, shall not be broken by the subsequent withdrawal of enough votes to leave less than a quorum. Where a separate vote by class or
classes is required, a majority of the outstanding shares of such class or classes, present in person or represented by proxy, shall constitute a quorum entitled
to take action with respect to that vote on that matter.

When any meeting is convened, the presiding officer, if directed by the Board, may adjourn the meeting if (a) no quorum is present for the transaction of
business, or (b) the Board determines that adjournment is necessary or appropriate to enable the stockholders (i) to consider fully information which the
Board determines has not been made sufficiently or timely available to stockholders or (ii) otherwise to exercise effectively their voting rights. Prior to the
time when any meeting is convened the officer who would be the presiding officer at such meeting, if directed by the Board, may postpone the meeting if
the Board determines that postponement is necessary or appropriate to enable the stockholders (a) to consider fully information which the Board determines
has not been made sufficiently or timely available to stockholders or (b) otherwise to exercise effectively their voting rights.

Section 1.6 Organization. The  Chairman  of  the  Board  or  such  person  as  the  Board  may  have  designated  or,  in  the  absence  of  such  a  person,  the  Chief
Executive Officer of the Corporation or, in his or her absence, such person as may be chosen by the holders of a majority of the shares entitled to vote who
are present, in person or by proxy, shall call to order any meeting of the stockholders and act as chairman of the meeting. In the absence of the Secretary of
the Corporation, the secretary of the meeting shall be such person as the chairman appoints.

Section 1.7 Conduct of Business. The chairman of any meeting of stockholders shall determine the order of business and the procedure at the meeting,
including such regulation of the manner of voting and the conduct of discussion as seem to him or her in order.

Section 1.8 Proxies and Voting. At any meeting of the stockholders, every stockholder entitled to vote may vote in person or by proxy. Such a proxy may
be prepared, transmitted and delivered in any manner established for the meeting and permitted by law.

Each stockholder shall have one vote for every share of stock entitled to vote which is registered in his or her name on the record date for the meeting,
except as otherwise provided herein or required by law.

All voting, including on the election of directors but excepting where otherwise required by law, may be by a voice vote; provided, however, that upon
demand therefore by a stockholder entitled to vote or his or her proxy, a stock vote shall be taken. Every stock vote shall be taken by ballots, each of which
shall state the name of the stockholder or proxy voting and such other information as may be required under the procedure established for the meeting and,
if authorized by the Board, the ballot may be submitted by electronic transmission in the manner provided by law. Every vote taken by ballots shall be
counted by an inspector or inspectors.

5

Exhibit 3.4
2023 10-K

A  nominee  for  director  shall  be  elected  to  the  Board  if  a  majority  of  the  votes  cast  in  respect  of  such  nominee  are  in  favor  of  such  nominee’s  election
(excluding from consideration any shares abstaining or for which the stockholder gave no authority or direction); provided, however, that, if the number of
nominees for director exceeds the number of directors to be elected, directors shall be elected by a plurality of the votes of the shares represented in person
or by proxy at any meeting of stockholders held to elect directors and entitled to vote on such election of directors. Except as otherwise required by law, all
other  matters  shall  be  determined  by  a  majority  of  the  votes  cast.  Where  a  separate  vote  by  class  is  required,  unless  otherwise  prescribed  by  law,  the
affirmative vote of a majority of the shares of such class or classes present in person or represented by proxy at the meeting shall be the act of such class.

Section 1.9 Stock List. A complete list of stockholders entitled to vote at any meeting of stockholders, arranged in alphabetical order for each class of stock
and showing the record address of each such stockholder and the number of shares registered in his or her name, shall be open to the examination of any
stockholder,  for  any  purpose  germane  to  the  meeting,  during  ordinary  business  hours  for  a  period  of  at  least  ten  days  prior  to  the  meeting,  either  on  a
reasonably accessible electronic network as permitted by law (provided that the information required to gain access to the list is provided with the notice of
the meeting) or during normal business hours at the principal place of business of the Corporation. If the meeting is to be held at a place, the list shall also
be produced and kept at the time and place of the meeting during the whole time thereof and may be inspected by any stockholder who is present at the
meeting. If the meeting is held solely by means of remote communication, then the list shall be open to the examination of any stockholder during the
whole time of the meeting on a reasonably accessible electronic network, and the information required to access the list shall be provided with the notice of
the meeting. This list shall presumptively determine the identity of the stockholders entitled to vote at the meeting and the number of shares held by each of
them.

Section 1.10 Inspectors at Meetings of Stockholders. The Board, in advance of a meeting of stockholders, or the chairman of the meeting, may, and shall if
required by law, appoint one or more inspectors, who may be employees of the Corporation, to act at the meeting or any adjournment thereof and make a
written report thereof. Each inspector, before entering upon the discharge of his or her duties, shall take and sign an oath faithfully to execute the duties of
inspector with strict impartiality and according to the best of his or her ability. The inspectors shall (a) ascertain the number of shares outstanding and the
voting power of each, (b) determine the shares represented at the meeting, the existence of a quorum and the validity of proxies and ballots, (c) count all
votes and ballots, (d) determine and retain for a reasonable period a record of the disposition of any challenges made to any determination by the inspectors
and (e) certify their determination of the number of shares represented at the meeting and their count of all votes and ballots. The inspectors may appoint or
retain other persons or entities to assist the inspectors in the performance of their duties. Unless otherwise provided by the Board, the date and time of the
opening and the closing of the polls for each matter upon which the stockholders will vote at a meeting shall be determined by the person presiding at the
meeting and shall be announced at the meeting. No ballot, proxies, votes or any revocation thereof or change thereto, shall be accepted by the inspectors
after  the  closing  of  the  polls  unless  the  Court  of  Chancery  of  the  State  of  Delaware  upon  application  by  a  stockholder  shall  determine  otherwise.  In
determining  the  validity  and  counting  of  proxies  and  ballots  cast  at  any  meeting  of  stockholders,  the  inspectors  may  consider  such  information  as  is
permitted by applicable law. No person who is a candidate for office at an election may serve as an inspector at such election.

6

Exhibit 3.4
2023 10-K

ARTICLE II
BOARD OF DIRECTORS

Section 2.1 Number and Term of Office. The number of directors who shall constitute the whole board shall be such number as the Board shall at the time
have designated, except that in the absence of any such designation, such number shall be seven. Each director shall be elected for a term of three years and
until his or her successor is elected and qualified, except as otherwise provided herein or required by law.

Whenever the authorized number of directors is increased between annual meetings of the stockholders, a majority of the directors then in office shall have
the power to elect such new directors for the balance of a term and until their successors are elected and qualified. Any decrease in the authorized number
of directors shall not become effective until the expiration of the term of the directors then in office unless, at the time of such decrease, there shall be
vacancies on the Board which are being eliminated by the decrease.

Section 2.2 Vacancies. If the office of any director becomes vacant by reason of death, resignation, disqualification, removal or other cause, a majority of
the directors remaining in office, although less than a quorum, may elect a successor for the unexpired term and until his or her successor is elected and
qualified.

Section 2.3 Regular Meetings. Regular meetings of the Board shall be held at such place or places on such date or dates, and at such time or times as shall
have been established by the Board and publicized among all directors. Further notice of each regular meeting shall not be required.

Section 2.4 Special Meetings. Special meetings of the Board may be called by (i) one-third of the directors then in office (rounded up to the nearest whole
number), (ii) the Chairman or (iii) by the Chief Executive Officer of the Corporation, and shall be held at such place, on such date, and at such time as they
or such officer shall fix. Notice of the place, date, and time of each such special meeting shall be given each director by whom it is not waived at least five
days  before  the  meeting  if  the  notice  is  mailed,  or  at  least  24  hours  before  the  meeting  if  such  notice  is  given  by  telephone,  hand  delivery,  facsimile,
electronic  mail  or  other  means  of  electronic  transmission.  Unless  otherwise  indicated  in  the  notice  thereof,  any  and  all  business  may  be  transacted  at  a
special meeting.

Section 2.5 Quorum. At any meeting of the Board, a majority of the members then serving on the Board shall constitute a quorum for all purposes. If a
quorum  shall  fail  to  attend  any  meeting,  a  majority  of  those  present  may  adjourn  the  meeting  to  another  place,  date,  or  time,  without  further  notice  or
waiver thereof.

Section 2.6 Remote Meetings Permitted. Members of the Board, or of any committee thereof, may participate in a meeting of the Board or committee by
means of conference telephone or other communications equipment by means of which all persons participating in the meeting can hear each other and
such participation pursuant to a conference telephone or other communications equipment shall constitute presence in person at such meeting.

Section 2.7 Conduct of Business. At any meeting of the Board, business shall be transacted in such order and manner as the Board may from time to time
determine, and all matters shall be determined by the vote of a majority of the directors present, except as otherwise provided herein or required by law.
Action may be taken by the Board without a meeting if all members thereof consent thereto in writing or by electronic transmission, and the writing or
writings or electronic transmission or transmissions are filed with the minutes of proceedings of the Board. Such filing shall be in paper form if the minutes
are maintained in paper form and shall be in electronic form if the minutes are maintained in electronic form.

Section 2.8 Powers. The Board may, except as otherwise required by law, exercise all such powers and do all such acts and things as may be exercised or
done by the Corporation, including, without limiting the generality of the foregoing, the unqualified power:
(1) To declare dividends from time to time in accordance with law;
(2) To purchase or otherwise acquire any property, rights or privileges on such terms as it shall determine;

7

Exhibit 3.4
2023 10-K

(3) To authorize the creation, making and issuance, in such form as it may determine, of written obligations of every kind, negotiable or non-negotiable,
secured or unsecured, and to do all things necessary in connection therewith;
(4) To remove any officer of the Corporation with or without cause, and from time to time to devolve the powers and duties of any officer upon any other
person for the time being;
(5) To confer upon any officer of the Corporation the power to appoint, remove and suspend subordinate officers, employees and agents;
(6) To adopt from time to time such stock, option, stock purchase, bonus or other compensation plans for directors, officers, employees and agents of the
Corporation and its subsidiaries as it may determine;
(7) To adopt from time to time such insurance, retirement, and other benefit plans for directors, officers, employees and agents of the Corporation and its
subsidiaries as it may determine;
(8) To adopt from time to time regulations, not inconsistent with these By-laws, for the management of the Corporation’s business and affairs; and
(9) To appoint a Chairman of the Board to preside at meetings of the Board and to perform such other duties as may be specified from time to time by the
Board.

Section 2.9 Compensation of Directors. Directors, as such, may receive, pursuant to resolution of the Board, fixed fees and other compensation for their
services as directors, including, without limitation, their services as members of committees of the Board.

ARTICLE III
COMMITTEES

Section 3.1 Committees of the Board of Directors. The  Board  may  from  time  to  time  designate  committees  of  the  Board,  with  such  lawfully  delegable
powers and duties as it thereby confers, to serve at the pleasure of the Board and shall, for those committees and any others provided for herein, elect a
director or directors to serve as the member or members, designating, if it desires, other directors as alternate members who may replace any absent or
disqualified member at any meeting of the committee unless otherwise prohibited by applicable law. Any committee so designated may exercise the power
and authority of the Board to declare a dividend, to authorize the issuance of stock, or to adopt a certificate of ownership and merger pursuant to Section
253  of  the  DGCL,  if  the  resolution  which  designates  the  committee  or  a  supplemental  resolution  of  the  Board  shall  so  provide.  In  the  absence  or
disqualification of any member of any committee and any alternate member in his or her place, the member or members of the committee present at the
meeting and not disqualified from voting, whether or not such member or members constitute a quorum, may by unanimous vote appoint another member
of the Board to act at the meeting in the place of the absent or disqualified member.

Section 3.2 Conduct of Business. Each committee may determine the procedural rules for meeting and conducting its business and shall act in accordance
therewith, except as otherwise provided herein or required by law. Adequate provision shall be made for notice to members of all meetings. A majority of
the  members  of  a  committee  shall  constitute  a  quorum  unless  the  committee  shall  consist  of  one  or  two  members,  in  which  event  one  member  shall
constitute a quorum. All matters shall be determined by a majority vote of the members present. Action may be taken by any committee without a meeting
if all members thereof consent thereto in writing or by electronic transmission, and the writing or writings or electronic transmission or transmissions are
filed with the minutes of the proceedings of such committee. Such filing shall be in paper form if the minutes are maintained in paper form and shall be in
electronic form if the minutes are maintained in electronic form.

8

Exhibit 3.4
2023 10-K

ARTICLE IV
OFFICERS

Section 4.1 Officers Designated. The officers of the Corporation shall be the Chairman of the Board, the Chief Executive Officer, the President, one or
more Vice Presidents, the Secretary and the Chief Financial Officer or Treasurer, all of whom shall be elected at the annual organizational meeting of the
Board. The order of the seniority of the Vice Presidents shall be in the order of their nomination, unless otherwise determined by the Board. The Board may
also  appoint  one  or  more  Assistant  Secretaries,  Assistant  Treasurers,  and  such  other  officers  and  agents  with  such  powers  and  duties  as  it  shall  deem
necessary. The Board may assign such additional titles to one or more of the officers as it shall deem appropriate. Any one person may hold any number of
offices  of  the  corporation  at  any  one  time  unless  specifically  prohibited  therefrom  by  law.  The  salaries  and  other  compensation  of  the  officers  of  the
corporation shall be fixed by or in the manner designated by the Board.

Section 4.2 Tenure and Duties of Officers.

(1) General. All officers shall hold office at the pleasure of the Board and until their successors shall have been duly elected and qualified, unless sooner
removed. Any officer elected or appointed by the Board may be removed at any time by the Board. If the office of any officer becomes vacant for any
reason, the vacancy may be filled by the Board.

(2) Duties of Chairman of the Board of Directors. The Chairman of the Board shall be chosen from among the directors and may be the Chief Executive
Officer. The  Chairman  of  the  Board,  when  present,  shall  preside  at  all  meetings  of  the  stockholders  and  the  Board.  The  Chairman  of  the  Board  shall
perform other duties commonly incident to his office and shall also perform such other duties and have such other powers as the Board shall designate from
time to time.

(3) Duties of Chief Executive Officer. Subject to the control of the Board, the Chief Executive Officer of the Corporation shall have general supervision,
direction, and control of the business and the officers of the Corporation, and shall perform the duties of the President at such times when the President is
absent. He shall have the general powers and duties of management usually vested in the office of Chief Executive Officer of a Corporation and shall have
such  other  powers  and  duties  as  may  be  prescribed  by  the  Board  or  these  By-laws.  Unless  the  Board  otherwise  determines  (including  by  election  of  a
President), the Chief Executive Officer shall hold the office and perform the duties of the President at such times when a President is not in office. When
there is a Chief Executive Officer, references to the President shall be deemed to refer to the Chief Executive Officer.

(4) Duties of President. The President shall preside at all meetings of the stockholders and at all meetings of the Board, unless the Chairman of the Board
has been appointed and is present. Unless the Board shall designate otherwise, the President shall be the Chief Executive Officer of the Corporation and
shall, subject to the control of the Board, have general supervision, direction and control of the business and officers of the corporation. The President shall
perform other duties commonly incident to his office and shall also perform such other duties and have such other powers as the Board shall designate from
time to time.

(5) Duties of Vice Presidents. The Vice Presidents, in the order of their seniority, may assume and perform the duties of the President in the absence or
disability of the President or whenever the office of President is vacant. The Vice Presidents shall perform other duties commonly incident to their office
and shall also perform such other duties and have such other powers as the Board or the President shall designate from time to time.

(6) Duties of Secretary. The Secretary shall attend all meetings of the stockholders and of the Board, and shall record all acts and proceedings thereof in the
minute book of the corporation. The Secretary shall give notice in conformity with these By-laws of all meetings of the stockholders, and of all meetings of
the Board and any committee thereof requiring notice. The Secretary shall perform all other duties given him in these By-laws and other duties commonly
incident to his office and shall also perform such other duties and have such other powers as the Board shall designate from time to time The President may
direct any Assistant Secretary to assume

9

Exhibit 3.4
2023 10-K

and perform the duties of the Secretary in the absence or disability of the Secretary, and each Assistant Secretary shall perform, other duties commonly
incident to his office and shall also perform such other duties and have such other powers as the Board or the President shall designate from time to time.

(7) Duties  of  Chief  Financial  Officer  or  Treasurer.  The  Chief  Financial  Officer  or  Treasurer  shall  keep  or  cause  to  be  kept  the  books  of  account  of  the
Corporation in a thorough and proper manner, and shall render statements of the financial affairs of the corporation in such form and as often as required by
the Board or the President. The Chief Financial Officer or Treasurer, subject to the order of the Board, shall have the custody of all funds and securities of
the  corporation.  The  Chief  Financial  Officer  or  Treasurer  shall  perform  other  duties  commonly  incident  to  his  office  and  shall  also  perform  such  other
duties and have such other powers as the Board or the President shall designate from time to time. The President may direct any Assistant Treasurer to
assume and perform the duties of the Chief Financial Officer or Treasurer in the absence or disability of the Chief Financial Officer or Treasurer, and each
Assistant Treasurer shall perform other duties commonly incident to his office and shall also perform such other duties and have such other powers as the
Board or the President shall designate from time to time.

Section  4.3  Delegation  of  Authority.  The  Board  may  from  time  to  time  delegate  the  powers  or  duties  of  any  officer  to  any  other  officer  or  agent,
notwithstanding any provision hereof.

Section  4.4  Resignations. Any  officer  may  resign  at  any  time  by  giving  written  notice  to  the  Board  or  to  the  President  or  to  the  Secretary.  Any  such
resignation shall be effective when received by the person or persons to whom such notice is given, unless a later time is specified therein, in which event
the resignation shall become effective at such later time. Unless  otherwise  specified  in  such  notice,  the  acceptance  of  any  such  resignation  shall  not  be
necessary to make it effective. Any  resignation  shall  be  without  prejudice  to  the  rights,  if  any,  of  the  corporation  under  any  contract  with  the  resigning
officer

Section 4.5 Removal. Any officer may be removed from office at any time, either with or without cause, by the vote or written consent of a majority of the
directors in office at the time, or by any committee or superior officers upon whom such power of removal may have been conferred by the Board.

ARTICLE V
STOCK

Section  5.1  Certificates  of  Stock.  The  shares  of  stock  of  the  Corporation  shall  be  represented  by  certificates;  provided  that  the  Board  may  provide  by
resolution or resolutions that some or all of any class or series shall be uncertificated shares that may be evidenced by a book-entry system maintained by
the  registrar  of  such  stock.  If  shares  are  represented  by  certificates  such  certificates  shall  be  in  the  form  approved  by  the  Board.  The  certificates
representing shares of stock of each class shall be signed by, or in the name of, the Corporation by the Chairman, the Chief Executive Officer, the President
or a Vice President, and by the Secretary or an Assistant Secretary. Any or all such signatures may be facsimiles. Although any officer, transfer agent or
registrar whose manual or facsimile signature is affixed to such a certificate ceases to be such officer, transfer agent or registrar before such certificate has
been issued, it may nevertheless be issued by the Corporation with the same effect as if such officer, transfer agent or registrar were still such at the date of
its issue.

Section 5.2 Transfers of Stock. Stock of the Corporation shall be transferable in the manner prescribed by law and in these By-laws. Transfers of stock shall
be made on the books of the Corporation only by the person named as the holder thereof on the stock records of the Corporation, by such person’s attorney
lawfully constituted in writing, and in the case of shares represented by a certificate upon the surrender of the certificate thereof, which shall be cancelled
before a new certificate or uncertificated shares shall be issued. No transfer of stock shall be valid as against the Corporation for any purpose until it shall
have been entered in the stock records of the Corporation by an entry showing from and to whom transferred. The Board may appoint, or authorize any
officer or officers to appoint, one or more transfer agents and one or more registrars.

10

Exhibit 3.4
2023 10-K

Section 5.3 Record Date.

(1) For  the  purpose  of  determining  the  stockholders  entitled  to  notice  of  any  meeting  of  stockholders  or  any  adjournment  thereof,  the  Board  may  fix  a
record date, which record date shall not precede the date on which the resolution fixing the record date is adopted by the Board, and which record date shall
not  be  more  than  60  nor  less  than  10  days  prior  to  the  date  of  such  meeting.  If  the  Board  so  fixes  a  date,  such  date  shall  also  be  the  record  date  for
determining the stockholders entitled to vote at such meeting unless the Board determines, at the time it fixes such record date, that a later date on or before
the  date  of  the  meeting  shall  be  the  date  for  making  such  determination.  If  no  record  date  is  fixed  by  the  Board,  the  record  date  for  determining
stockholders entitled to notice of or to vote at a meeting of stockholders shall be at the close of business on the day next preceding the day on which notice
is given or, if notice is waived, at the close of business on the day next preceding the day on which the meeting is held. A determination of stockholders of
record entitled to notice of or to vote at a meeting of stockholders shall apply to any adjournment of the meeting; provided, however, that the Board may fix
a  new  record  date  for  determination  of  stockholders  entitled  to  vote  at  the  adjourned  meeting,  and  in  such  case,  shall  also  fix  as  the  record  date  for
stockholders  entitled  to  notice  of  such  adjourned  meeting  the  same  or  an  earlier  date  as  that  fixed  for  determination  of  stockholders  entitled  to  vote  in
accordance herewith at the adjourned meeting.

(2) For  the  purpose  of  determining  the  stockholders  entitled  to  receive  payment  of  any  dividend  or  other  distribution  or  allotment  of  any  rights  or  the
stockholders entitled to exercise any rights in respect of any change, conversion or exchange of stock, or for the purpose of any other lawful action, the
Board may fix a record date, which record date shall not precede the date upon which the resolution fixing the record date is adopted, and which record
date shall be not more than 60 days prior to such action. If no such record date is fixed, the record date for determining stockholders for any such purpose
shall be at the close of business on the day on which the Board adopts the resolution relating thereto

Section 5.4 Lost, Stolen or Destroyed Certificates. The Board may direct a new certificate or uncertificated shares to be issued in place of any certificate
theretofore issued by the Corporation alleged to have been lost, stolen or destroyed upon the making of an affidavit of that fact by the person claiming the
certificate of stock to be lost, stolen or destroyed. When authorizing such issue of a new certificate or uncertificated shares, the Board may, in its discretion
and as a condition precedent to the issuance thereof, require the owner of such lost, stolen or destroyed certificate, or the owner’s legal representative to
give the Corporation a bond sufficient to indemnify it against any claim that may be made against the Corporation with respect to the certificate alleged to
have been lost, stolen or destroyed or the issuance of such new certificate or uncertificated shares.

Section 5.5 Regulations. The issue, transfer, conversion and registration of certificates of stock shall be governed by such other regulations as the Board
may establish.

ARTICLE VI
NOTICES

Section  6.1  Notices. Except  as  otherwise  specifically  provided  herein  or  required  by  law,  all  notices  required  to  be  given  to  any  stockholder,  director,
officer, employee or agent shall be in writing and may in every instance be effectively given (i) by hand delivery to the recipient thereof, (ii) by depositing
such  notice  in  the  mails,  postage  paid,  (iii)  by  sending  such  notice  by  prepaid  overnight  express  courier  or  facsimile  or  (iv)  by  appropriate  electronic
transmission. Any  such  notice  shall  be  addressed  to  such  stockholder,  director,  officer,  employee  or  agent  at  his  or  her  last  known  address  as  the  same
appears on the books of the Corporation. The notice shall be deemed given (a) in the case of hand delivery, when received by the person to whom notice is
to be given or by any person accepting such notice on behalf of such person, (b) in the case of delivery by mail, upon deposit in the mail, (c) in the case of
delivery by overnight express courier, when dispatched, and (d) in the case of delivery via facsimile or electronic transmission, when dispatched. Without
limiting the manner by which notice otherwise may be given effectively to stockholders, any notice to stockholders given by the Corporation under any
provision of the DGCL, the Certificate of Incorporation or these By-laws shall be effective if given by a form of electronic transmission consented to by the
stockholder to whom the notice is given, and shall be deemed given: (1) if by electronic mail, when directed to an electronic mail address at which the
stockholder has consented to receive notice;

11

Exhibit 3.4
2023 10-K

(2) if by a posting on an electronic network together with separate notice to the stockholder of such specific posting, upon the later of (A) such posting and
(B) the giving of such separate notice; and (3) if by any other form of electronic transmission, when directed to the stockholder. Any such consent shall be
revocable by the stockholder by written notice to the Corporation. Any such consent shall be deemed revoked if (i) the Corporation is unable to deliver by
electronic transmission two consecutive notices given by the Corporation in accordance with such consent and (ii) such inability becomes known to the
Secretary or an Assistant Secretary of the Corporation or to the transfer agent, or other person responsible for the giving of notice; provided, however, the
inadvertent  failure  to  treat  such  inability  as  a  revocation  shall  not  invalidate  any  meeting  or  other  action..  An  affidavit  of  the  Secretary  or  an  Assistant
Secretary or of the transfer agent or other agent of the Corporation that the notice has been given in writing or by a form of electronic transmission shall, in
the absence of fraud, be prima facie evidence of the facts stated herein.

Section 6.2 Waivers. Notice of any meeting need not be given to any stockholder who shall, either before or after the meeting, submit a waiver of notice or
who shall attend such meeting, except when the stockholder attends for the express purpose of objecting, at the beginning of the meeting, to the transaction
of  any  business  because  the  meeting  is  not  lawfully  called  or  convened.  Any  stockholder  so  waiving  notice  of  such  meeting  shall  be  bound  by  the
proceedings of any such meeting in all respects as if due notice thereof had been given. A notice may be written, signed by the person entitled to notice, or
sent by electronic transmission by such person. Neither the business nor the purpose of any meeting need be specified in such a waiver.

ARTICLE VII
MISCELLANEOUS

Section 7.1 Registered Office. The Corporation shall maintain a registered office of the Corporation in the State of Delaware.

Section 7.2 Other Offices. The Corporation may also have offices at such other places both within and without the State of Delaware as the Board may
from time to time determine or the business of the Corporation may require.

Section 7.3 Facsimile Signatures. In addition to the provisions for use of facsimile signatures elsewhere specifically authorized in these By-laws, facsimile
signatures of any officer or officers of the Corporation may be used whenever and as authorized by the Board or a committee thereof.

Section  7.4  Corporate  Seal.  The  Board  may  provide  a  suitable  seal,  containing  the  name  of  the  Corporation,  which  seal  shall  be  in  the  charge  of  the
Secretary. If and when so directed by the Board or a committee thereof, duplicates of the seal may be kept and used by an Assistant Secretary.

Section 7.5 Reliance upon Books, Reports and Records. Each director, each member of any committee designated by the Board, and each officer of the
Corporation shall, in the performance of his or her duties, be fully protected in relying in good faith upon the books of account or other records of the
Corporation, including reports made to the Corporation by any of its officers, by an independent certified public accountant, or by an appraiser selected
with reasonable care.

Section 7.6 Fiscal Year. The fiscal year of the Corporation shall be as fixed by the Board.

Section 7.7 Time Periods. In applying any provision of these By-laws which requires that an act be done or not done a specified number of days prior to an
event or that an act be done during a period of a specified number of days prior to an event, calendar days shall be used, the day of the doing of the act shall
be excluded, and the day of the event shall be included.

12

Exhibit 3.4
2023 10-K

ARTICLE VIII
INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section 8.1 Right to Indemnification. Each  person  who  was  or  is  made  a  party  or  is  threatened  to  be  made  a  party  to  or  is  involved  in  any  threatened,
pending or completed action, suit, or proceeding whether civil, criminal, administrative, or investigative (a “Proceeding”), by reason of the fact that he or
she, or a person of whom he or she is the legal representative, is or was a director, officer, employee or agent of the Corporation or is or was serving at the
request of the Corporation as a director, officer, employee or agent of another corporation or as its representative in a partnership, joint venture, trust, or
other enterprise, including service with respect to employee benefit plans, whether the basis of such Proceeding is alleged action in an official capacity as a
director,  officer,  employee,  agent  representative  or  in  any  other  capacity  while  serving  as  a  director,  officer,  employee,  agent  or  representative,  shall  be
indemnified and held harmless by the Corporation to the fullest extent authorized by the DGCL, as the same exists or may hereafter be amended (but, in the
case  of  any  such  amendment,  only  to  the  extent  that  such  amendment  permits  the  Corporation  to  provide  broader  indemnification  rights  than  said  law
permitted the Corporation to provide prior to such amendment), against all expenses, liability and loss (including attorneys’ fees, judgments, fines, excise
taxes under the Employee Retirement Income Security Act or penalties, and amounts paid or to be paid in settlement) reasonably incurred or suffered by
such person in connection therewith and such indemnification shall continue as to a person who has ceased to be a director, officer, employee, agent or
representative and shall inure to the benefit of the indemnitee’s heirs, executors and administrators; provided, however, that, except as provided in Section
8.2 with respect to Proceedings to enforce rights to indemnification, the Corporation shall indemnify any such person seeking indemnity in connection with
a proceeding (or part thereof) initiated by such person only if such Proceeding (or part thereof) was authorized by the Board. Such rights shall be contract
rights and shall include the right to be paid by the Corporation the expenses incurred in defending any such proceeding in advance of its final disposition;
provided, however, that, if the DGCL requires, the payment of such expenses incurred by a director, officer, employee, agent or representative in his or her
capacity as a director, officer, employee, agent or representative (and not in any other capacity in which service was or is rendered by such person while a
director, officer, employee, agent or representative, including, without limitation, service to an employee benefit plan) in advance of the final disposition of
such proceeding, shall be made only upon delivery to the Corporation of an undertaking, by or on behalf of such director or officer, to repay all amounts so
advanced if it should ultimately be determined by final judicial decision from which there is no further right to appeal that such director, officer, employee,
agent or representative is not entitled to be indemnified under this Section 8.1 or otherwise.

Section 8.2 Right of Claimant to Bring Suit. If a claim under Section 8.1 is not paid in full by the Corporation within 60 days after a written claim has been
received  by  the  Corporation,  except  in  the  case  of  a  claim  for  an  advancement  of  expenses  in  which  case  the  applicable  period  shall  be  20  days,  the
claimant may at any time thereafter bring suit against the Corporation to recover the unpaid amount of the claim and, if successful in whole or in part in any
such  suit,  or  in  a  suit  brought  by  the  Corporation  against  the  claimant  to  recover  an  advancement  of  expenses  pursuant  to  the  terms  of  an  undertaking
referred to in Section 8.1 hereof, the claimant shall be entitled to be paid also the expense of prosecuting or defending such claim. In any suit brought by
the claimant to enforce a right to indemnification hereunder, and in any suit by the Corporation to recover an advancement of expenses pursuant to the
terms of an undertaking, the Corporation shall be entitled to recover any advanced expenses upon a final adjudication that the claimant has not met the
standards of conduct that make it permissible under the DGCL for the Corporation to indemnify the claimant for the amount claimed, but the burden of
providing  such  defense  shall  be  on  the  Corporation.  Neither  the  failure  of  the  Corporation  (including  the  Board,  independent  legal  counsel,  or  its
stockholders) to have made a determination prior to the commencement of such action that indemnification of the claimant is proper in the circumstances
because he or she has met the applicable standard of conduct set forth in the DGCL, nor an actual determination by the Corporation (including the Board,
independent legal counsel, or its stockholders) that the claimant had not met such applicable standard of conduct, shall be a defense to the action or create a
presumption that the claimant had not met the applicable standard of conduct.

Section 8.3 Non-Exclusivity of Rights. The rights conferred on any person by Sections 8.1 and 8.2 shall not be exclusive of any other right that such person
may have or hereafter acquire under any statute, provision

13

Exhibit 3.4
2023 10-K

of the Corporation’s Certificate of Incorporation, these By-laws, any agreement, vote of stockholders or disinterested directors, or otherwise.

Section  8.4  Insurance.  The  Corporation  may  maintain  insurance,  at  its  expense,  to  protect  itself  and  any  such  director,  officer,  employee,  agent  or
representative  of  the  Corporation  or  another  corporation,  partnership,  joint  venture,  trust  or  other  enterprise  against  any  such  expense,  liability  or  loss,
whether or not the Corporation would have the power to indemnify such person against such expense, liability or loss under the DGCL.

Section  8.5  Continuance.  Any  repeal  or  modification  of  the  foregoing  sections  of  this  Article  VIII  by  the  stockholders  of  the  Corporation  shall  not
adversely affect any right or protection of an officer, director or representative of the Corporation existing at the time of such repeal or modification.

ARTICLE IX
AMENDMENTS

These  By-laws  may  be  altered,  amended,  rescinded  or  repealed  by  either  by  (a)  a  majority  of  the  authorized  number  of  directors  and,  if  one  or  more
interested stockholders (as defined in Section 203 of the DGCL) exists, by a majority of the directors who are Continuing Directors (as defined below) or
(b) the affirmative vote of the holders of not less than sixty-six and two-thirds percent of the voting power of the Corporation’s capital stock and, if such
alteration, amendment, rescission of repeal is proposed by or on behalf of an interested stockholder or director affiliated with an interested stockholder, by a
majority of the disinterested shares. As used herein, a “Continuing Director” means a director of the Corporation who (i) was a member of the Board as of
September 20, 1993, or (ii) is a beneficial owner, or an affiliate of such beneficial owner, of less than 20 percent of the Common Stock of the Corporation
and who became a director of the Corporation subsequent to September 20, 1993, and whose initial election or initial nomination for election was approved
by a majority of the Continuing Directors then on the Board.

ARTICLE X
FORUM FOR ADJUDICATION OF DISPUTES

Unless the Corporation consents in writing to the selection of an alternative forum, the sole and exclusive forum for (i) any derivative action or proceeding
brought on behalf of the Corporation, (ii) any action asserting a claim of breach of a fiduciary duty owed by any director or officer or other employee of the
Corporation to the Corporation or the Corporation’s stockholders, (iii) any action asserting a claim against the Corporation or any director or officer or
other  employee  of  the  Corporation  arising  pursuant  to  any  provision  of  the  Delaware  General  Corporation  Law  or  the  Corporation’s  Certificate  of
Incorporation or Bylaws (as either may be amended from time to time) or (iv) any action asserting a claim against the Corporation or any director or officer
or other employee of the Corporation governed by the internal affairs doctrine shall be the Court of Chancery of the State of Delaware or, if the Court of
Chancery  does  not  have  jurisdiction,  a  state  court  located  within  the  State  of  Delaware  or,  if  no  state  court  located  within  the  State  of  Delaware  has
jurisdiction, the federal district court for the District of Delaware.

14

Exhibit 10.01
2023 10-K

LOAN AGREEMENT

by and among

HARTE HANKS, INC.,
as Borrower,

CERTAIN SUBSIDIARIES FROM TIME TO TIME PARTY HERETO,

as Guarantors,

and

TEXAS CAPITAL BANK,
as Lender

dated as of

December 21, 2021

Page 1 of 55

Exhibit 10.01
2023 10-K

THIS LOAN AGREEMENT (as amended, modified, or restated from time to time, this “Agreement”) is made and entered into as of December 21, 2021
(the “Closing Date”), by and among HARTE HANKS, INC., a Delaware corporation (“Borrower”), the Guarantors from time to time party hereto, and
TEXAS CAPITAL BANK, with offices at 2000 McKinney Avenue, Suite 700, Dallas (Dallas County), TX 75201 (including its successors and permitted
assigns, “Lender”):

LOAN AGREEMENT

WITNESSETH:

For  and  in  consideration  of  the  mutual  covenants  and  agreements  herein  contained  and  of  the  loans  and  commitment  hereinafter  referred  to,  the  Loan
Parties and Lender agree as follows:

ARTICLE I
GENERAL TERMS

Section 1.01 Certain Definitions. As used in this Agreement, the following terms shall have the following meanings, unless the context otherwise requires:

“Account Agings” shall have the meaning assigned to such term in Section 4.01(d).

“Accounts Advance Amount” shall mean at any time an amount equal to the sum of (a) the product of (i) all Eligible Accounts owing by Investment Grade
Account Debtors times (ii) ninety percent (90%) plus (b) the product of (i) all Eligible Accounts owing by Non-Investment Grade Account Debtors times
(ii) eighty-five percent (85%).

“Acquisition”  means  the  acquisition  by  any  Person  of  (a)  a  majority  of  the  Stock  of  another  Person,  (b)  all  or  substantially  all  of  the  assets  of  another
Person  or  (c)  all  or  substantially  all  of  a  business  unit  or  line  of  business  of  another  Person,  in  each  case  (i)  whether  or  not  involving  a  merger  or
consolidation with such other Person and (ii) whether in one (1) transaction or a series of related transactions.

“Affiliate”  shall  mean  any  Person  controlling,  controlled  by  or  under  common  control  with  any  other  Person.  For  purposes  of  this  definition,  “control”
(including “controlled by” and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of
the  management  and  policies  of  such  Person,  whether  through  the  ownership  of  voting  securities  or  otherwise.  Without  limiting  the  generality  of  the
foregoing, for purposes of this Agreement, Borrower, each Guarantor, if any, and each of Borrower’s Subsidiaries, if any, shall be deemed to be Affiliates
of one another.

“Affiliated Debt” has the meaning assigned to such term in Section 9.05.

“Anti-Corruption Laws” shall mean all state or federal laws, rules, and regulations applicable to the Borrower or any of its Affiliates from time to time
concerning or relating to bribery or corruption, including the FCPA.

“Applicable Bankruptcy Law” shall have the meaning assigned to such term in Section 6.01(f).

“Applicable Margin” shall mean, for any day, the rate per annum equal to 2.25%.

“Asset Disposition” shall mean the sale, lease, assignment, disposition or other transfer for value by any Loan Party to any Person (other than a Loan Party)
of any Property (including, the loss, destruction or damage of any thereof or any actual condemnation, confiscation, requisition, seizure or taking thereof),
other than the sale or lease of Inventory in the ordinary course of business.

“Availability” shall mean, as of any date of determination, an amount equal to (a) the Borrowing Base in effect on such date minus (b) the Revolving Credit
Exposure.

Page 2 of 55

Exhibit 10.01
2023 10-K

“Availability  Limitation”  means  an  amount  equal  to  (a)  at  any  time  during  the  Availability  Limitation  Period,  $5,000,000,  and  (b)  at  any  time  after  the
expiration of the Availability Limitation Period, $0.00.

“Availability  Limitation  Period”  means  the  period  commencing  on  the  Closing  Date  until  the  Fixed  Charge  Coverage  Ratio  as  of  the  last  day  of  any
calendar month thereafter is greater than or equal to 1.00 to 1.00 as evidenced by a compliance certificate setting forth the information and certifying as to
the matters set forth in Section 4.01(h) (with reasonably detailed calculations of the applicable Fixed Charge Coverage Ratio thereof).

“Availability Reserves” shall mean, as of any date of determination, such amounts as Lender may from time to time establish and revise in its Permitted
Discretion:  (a)  to  reflect  events,  conditions,  contingencies  or  risks  which  would  reasonably  be  expected  to  materially  adversely  affect  either  (i)  the
Collateral  or  any  other  Property  which  is  security  for  the  Indebtedness,  (ii)  the  assets  or  business  of  Borrower  and  its  Subsidiaries,  or  (iii)  the  security
interests  and  other  rights  of  Lender  in  the  Collateral  (including  the  enforceability,  perfection  and  priority  thereof),  (b)  to  reflect  the  impact  from  any
collateral  report  or  financial  information  furnished  by  or  on  behalf  of  Borrower  to  Lender  that  is  incomplete,  inaccurate  or  misleading  in  any  material
respect, (c) in respect of Bank Products and Swap Agreements and (d) in respect of any Default or an Event of Default; provided that, (i) the Lender may
not implement reserves that are duplicative of any other factor then in existence pursuant to the criteria contained in the definition of “Eligible Accounts”
and (ii) the amount of the Availability Reserve established by Lender shall have a reasonable relationship to the event, condition or other matter that is the
basis for the Availability Reserve.

“Available Tenor” means, as of any date of determination and with respect to the then-current Benchmark, as applicable, any tenor for such Benchmark or
payment period for interest calculated with reference to such Benchmark, as applicable, that is or may be used for determining the length of an Interest
Period pursuant to this Agreement as of such date and not including, for the avoidance of doubt, any tenor for such Benchmark that is then-removed from
the definition of “Interest Period” pursuant to Section 2.16(b)(iv).

“Bank Products” shall mean any of the following bank services: commercial credit cards, stored value cards, and treasury management services (including,
without limitation, controlled disbursement, automated clearinghouse transactions, return items, overdrafts and interstate depository network services).

“Base Rate” shall mean, for any day, a fluctuating rate per annum equal to the higher of: (a) the Federal Funds Rate in effect on such date plus 1/2 of 1.00%
and (b) the Prime Rate in effect on such day. Any change in the Base Rate due to a change in the Prime Rate or the Federal Funds shall be effective as of
the opening of business on the day of such change in the Prime Rate or the Federal Funds Rate, respectively; provided that if the Base Rate determined in
accordance with the foregoing would otherwise be less than 0%, the Base Rate shall be deemed 0% for purposes of this Agreement.

“Base Rate Advances” shall mean Revolving Advances bearing interest based on the Base Rate.

“Benchmark” shall mean, initially, BSBY; provided that if a Benchmark Transition Event and its related Benchmark Replacement Date have occurred with
respect  to  BSBY  or  the  then-current  Benchmark,  then  “Benchmark”  means  the  applicable  Benchmark  Replacement  to  the  extent  that  such  Benchmark
Replacement has replaced such prior benchmark rate pursuant to Section 2.16(b)(i).

“Benchmark Rate Advances” shall mean Revolving Advances bearing interest based on the then existing Benchmark (initially, BSBY).

“Benchmark Replacement” shall mean, for any Available Tenor, the first alternative set forth in the order below that can be determined by Lender for the
applicable Benchmark Replacement Date:

(a) the sum of: (i) Term SOFR and (ii) the related Benchmark Replacement Adjustment;

(b) the sum of: (i) Daily Simple SOFR and (ii) the related Benchmark Replacement Adjustment;

Page 3 of 55

Exhibit 10.01
2023 10-K

(c) the sum of: (i) the alternate benchmark rate that has been selected by Lender and the Borrower as the replacement for the then-current Benchmark for
the applicable Corresponding Tenor giving due consideration to (A) any selection or recommendation of a replacement benchmark rate or the mechanism
for determining such a rate by the Relevant Governmental Body or (B) any evolving or then-prevailing market convention for determining a benchmark
rate as a replacement for the then-current Benchmark for U.S. dollar-denominated credit facilities at such time and (ii) the related Benchmark Replacement
Adjustment;

provided that, in the case of clause (a), such Unadjusted Benchmark Replacement is displayed on a screen or other information service that publishes such
rate from time to time as selected by Lender in its reasonable discretion. If the Benchmark Replacement as determined pursuant to clauses (a), (b) or (c)
above would be less than the Floor, the Benchmark Replacement will be deemed to be the Floor for the purposes of this Agreement and the other Security
Instrument.

“Benchmark  Replacement  Adjustment”  shall  mean,  with  respect  to  any  replacement  of  the  then-current  Benchmark  with  an  Unadjusted  Benchmark
Replacement for any applicable Interest Period and Available Tenor for any setting of such Unadjusted Benchmark Replacement, the spread adjustment, or
method for calculating or determining such spread adjustment, (which may be a positive or negative value or zero) that has been selected by Lender and the
Borrower for the applicable Corresponding Tenor giving due consideration to (a) any selection or recommendation of a spread adjustment, or method for
calculating or determining such spread adjustment, for the replacement of such Benchmark with the applicable Unadjusted Benchmark Replacement by the
Relevant  Governmental  Body  on  the  applicable  Benchmark  Replacement  Date  and/or  (b)  any  evolving  or  then-prevailing  market  convention  for
determining  a  spread  adjustment,  or  method  for  calculating  or  determining  such  spread  adjustment,  for  the  replacement  of  such  Benchmark  with  the
applicable Unadjusted Benchmark Replacement for dollar-denominated syndicated credit facilities at such time.

“Benchmark Replacement Conforming Changes” shall mean, with respect to the use, administration of or any conventions associated with BSBY or any
Benchmark  Replacement,  as  applicable,  any  technical,  administrative  or  operational  changes  (including  changes  to  the  definitions  of  “BSBY  Rate”,
“Business  Day”,  or  “Interest  Period”,  the  timing  and  frequency  of  determining  rates  and  making  payments  of  interest,  timing  of  borrowing  requests  or
prepayment, conversion or continuation notices, length of lookback periods, the applicability of breakage provisions, and other technical, administrative or
operational matters) that Lender decides may be appropriate to reflect the adoption and implementation of such Benchmark Replacement and to permit the
administration  thereof  by  Lender  in  a  manner  substantially  consistent  with  market  practice  (or,  if  Lender  decides  that  adoption  of  any  portion  of  such
market  practice  is  not  administratively  feasible  or  if  Lender  determines  that  no  market  practice  for  the  administration  of  such  Benchmark  Replacement
exists, in such other manner of administration as Lender decides is reasonably necessary in connection with the administration of this Agreement and the
other Security Instruments).

“Benchmark Replacement Date” shall mean the earliest to occur of the following events with respect to the then-current Benchmark:

(a) in the case of clauses (a) or (b) of the definition of “Benchmark Transition Event”, the later of (i) the date of the public statement or publication of
information referenced therein and (ii) the date on which the administrator of such Benchmark (or the published component used in the calculation thereof)
permanently or indefinitely ceases to provide all Available Tenors of such Benchmark (or such component thereof); or

(b) in the case of clause (c) of the definition of “Benchmark Transition Event,” the date of the public statement or publication of information referenced
therein;

provided that if the then-current Benchmark is BSBY, “Benchmark Replacement Date” shall mean the BSBY Replacement Date.

For the avoidance of doubt, (i) if the event giving rise to the Benchmark Replacement Date occurs on the same day as, but earlier than, the Reference Time
in respect of any determination, the Benchmark Replacement Date will be deemed to have occurred prior to the Reference Time for such determination and
(ii) the “Benchmark Replacement

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Exhibit 10.01
2023 10-K

Date” will be deemed to have occurred in the case of clause (a) or clause (b) with respect to any Benchmark upon the occurrence of the applicable event or
events set forth therein with respect to all then-current Available Tenors of such Benchmark (or the published component used in the calculation thereof).

“Benchmark Transition Event” shall mean the occurrence of one or more of the following events with respect to the then-current Benchmark:

(a) a  public  statement  or  publication  of  information  by  or  on  behalf  of  the  administrator  of  such  Benchmark  (or  the  published  component  used  in  the
calculation thereof) announcing that such administrator has ceased or will cease to provide all Available Tenors of such Benchmark (or such component
thereof), permanently or indefinitely, provided that, at the time of such statement or publication, there is no successor administrator that will continue to
provide any Available Tenor of such Benchmark (or such component thereof);

(b) a public statement or publication of information by the regulatory supervisor for the administrator of such Benchmark (or the published component used
in the calculation thereof), the Board of Governors, the Federal Reserve Bank of New York, an insolvency official with jurisdiction over the administrator
for such Benchmark (or such component), a resolution authority with jurisdiction over the administrator for such Benchmark (or such component) or a
court or an entity with similar insolvency or resolution authority over the administrator for such Benchmark (or such component), which states that the
administrator of such Benchmark (or such component) has ceased or will cease to provide all Available Tenors of such Benchmark (or such component
thereof) permanently or indefinitely, provided that, at the time of such statement or publication, there is no successor administrator that will continue to
provide any Available Tenor of such Benchmark (or such component thereof);

(c) a public statement or publication of information by the regulatory supervisor for the administrator of such Benchmark (or the published component used
in the calculation thereof) announcing that all Available Tenors of such Benchmark (or such component thereof) are no longer representative; or

(d) if the then current Benchmark is BSBY, the occurrence of a BSBY Transition Event.

For  the  avoidance  of  doubt,  a  “Benchmark  Transition  Event”  will  be  deemed  to  have  occurred  with  respect  to  any  Benchmark  if  a  public  statement  or
publication of information set forth above has occurred with respect to each then-current Available Tenor of such Benchmark (or the published component
used in the calculation thereof).

“Benchmark Unavailability Period” shall mean the period (if any) (a) beginning at the time that a Benchmark Replacement Date pursuant to clauses (a) or
(b) of the definition thereof has occurred if, at such time, no Benchmark Replacement has replaced the then-current Benchmark for all purposes hereunder
and under any Security Instrument in accordance with Section 2.16(b) and (b) ending at the time that a Benchmark Replacement has replaced the then-
current Benchmark for all purposes hereunder and under any Security Instrument in accordance with Section 2.16(b).

“Beneficial Ownership Certification” shall mean a certification regarding beneficial ownership as required by the Beneficial Ownership Regulation.

“Beneficial Ownership Regulation” shall mean 31 C.F.R. § 1010.230.

“BHC Act Affiliate” shall mean, as to any Person, an “affiliate” (as such term is defined under, and interpreted in accordance with, 12 U.S.C. 1841(k)) of
such Person.

“Blocked Accounts” shall have the meaning assigned to such term in Section 2.11.

“Board of Governors” shall mean the Board of Governors of the Federal Reserve System of the United States of America.

Page 5 of 55

Exhibit 10.01
2023 10-K

“Borrowing  Base”  shall  mean,  at  any  time,  an  amount  not  to  exceed  the  lesser  of:  (a)  the  sum  of  (i)  the  Maximum  Revolving  Facility  minus  (ii)  any
Availability  Reserves,  and  (b)  the  sum  of  (i)  the  Accounts  Advance  Amount  determined  as  of  the  date  the  Borrowing  Base  is  calculated  minus  (ii)  the
Availability Limitation minus (iii) any Availability Reserves.

“BSBY” shall mean the Bloomberg Short-Term Bank Yield Index rate.

“BSBY Rate” shall mean, for any Interest Period with respect to a BSBY Rate Advance, the rate per annum equal to the BSBY Screen Rate two Business
Days prior to the commencement of such Interest Period with a term equivalent to such Interest Period; provided that if the rate is not published on such
determination date then BSBY Rate means the BSBY Screen Rate on the first Business Day immediately prior thereto; provided that if the BSBY Rate
determined in accordance with the foregoing would otherwise be less than 0%, the BSBY Rate shall be deemed 0% for purposes of this Agreement.

“BSBY Rate Advances” shall mean Revolving Advances bearing interest based on the BSBY Rate.

“BSBY Replacement Date” shall have the meaning assigned to such term in Section 2.16(b)(vi).

“BSBY Screen Rate” shall mean the Bloomberg Short-Term Bank Yield Index rate administered by Bloomberg and published on the applicable Reuters
screen page (or such other commercially available source providing such quotations as may be designated by Lender from time to time).

“BSBY Transition Event” shall mean the occurrence of any of the events described in Section 2.16(b)(vi)(A) or Section 2.16(b)(vi)(B).

“Business Day” shall mean any day other than a Saturday, a Sunday or a legal holiday on which commercial banks are authorized or required by law to be
closed for business in Dallas, Texas.

“Cash Interest Expense” shall mean, for any Person for any period, total interest expense in respect of all outstanding Debt actually paid or that is payable
by such Person during such period, including, without limitation, all commissions, discounts, and other fees and charges with respect to letters of credit and
all net costs under Hedge Agreements in respect of interest rates to the extent such costs are allocable to such period, but excluding interest expense not
payable in cash, all as determined in accordance with GAAP.

“CFC” shall mean a “controlled foreign corporation” within the meaning of Section 957 of the Code.

“CFC Holdco” shall mean any Domestic Subsidiary that has no material assets (held directly or indirectly) other than the Stock or Indebtedness of one or
more CFCs or CFC Holdcos.

“Change of Control” shall mean an event or series of events by which:

(a) any “person” or “group” (as such terms are used in Sections 13(d) and 14(d) of the Exchange Act, but excluding any employee benefit plan of such
person or its subsidiaries, and any person or entity acting in its capacity as trustee, agent or other fiduciary or administrator of any such plan) becomes the
“beneficial  owner”  (as  defined  in  Rules  13d-3  and  13d-5  under  the  Exchange  Act,  except  that  a  person  or  group  shall  be  deemed  to  have  “beneficial
ownership” of all securities that such person or group has the right to acquire, whether such right is exercisable immediately or only after the passage of
time (such right, an “option right”)), directly or indirectly, of 50% or more of the Stock of Borrower entitled to vote for members of the board of directors
or equivalent governing body of Borrower on a fully-diluted basis (and taking into account all such securities that such person or group has the right to
acquire pursuant to any option right); or

(b) during any period of 12 consecutive months, a majority of the members of the board of directors or other equivalent governing body of Borrower cease
to be composed of individuals (i) who were members of that board or equivalent governing body on the first day of such period, (ii) whose election or
nomination to that board or

Page 6 of 55

Exhibit 10.01
2023 10-K

equivalent governing body was approved by individuals referred to in clause (i) above constituting at the time of such election or nomination at least a
majority of that board or equivalent governing body or (iii) whose election or nomination to that board or other equivalent governing body was approved
by individuals referred to in clauses (i) and (ii) above constituting at the time of such election or nomination at least a majority of that board or equivalent
governing body.

“Closing Fee” shall have the meaning assigned to such term in Section 2.14.

“Code” shall mean the Internal Revenue Code of 1986, as amended.

“Collateral” shall have the meaning set forth in that certain Pledge and Security Agreement dated as of the Closing Date (as the same may be amended,
modified or restated from time to time, the “Security Agreement”), by and among Borrower, the other Loan Parties from time to time party thereto, and
Lender.

“Collateral  Access  Agreement”  shall  mean  a  landlord  waiver,  mortgagee  waiver,  bailee  letter  or  similar  acknowledgment  of  any  lessor,  warehouseman,
processor or other person in possession of any Collateral or on whose Property any Collateral is located, in form and substance reasonably satisfactory to
Lender.

“Commitment” shall mean the obligation of Lender to make revolving credit loans to Borrower under Section 2.01(a) hereof, up to the maximum amount
therein stated.

“Commodity Account Control Agreement” shall have the meaning assigned to such term in the Security Agreement.

“Commodity Exchange Act” shall mean the Commodity Exchange Act (7 U.S.C. § 1 et seq.), as amended from time to time, and any successor statute, and
any regulations promulgated thereunder.

“Consolidated  Total  Assets”  shall  mean,  as  of  any  date  of  determination,  all  amounts  that  would,  in  conformity  with  GAAP,  be  set  forth  opposite  the
caption “total assets” (or any like caption) on a consolidated balance sheet of the applicable Person at such date.

“Constituent  Documents”  shall  mean  (a)  in  the  case  of  a  corporation,  its  articles  or  certificate  of  incorporation  and  bylaws;  (b)  in  the  case  of  a  general
partnership, its partnership agreement; (c) in the case of a limited partnership, its certificate of limited partnership or certificate of formation, as applicable,
and partnership agreement; (d) in the case of a trust, its trust agreement; (e) in the case of a joint venture, its joint venture agreement; (f) in the case of a
limited  liability  company,  its  articles  of  organization,  operating  agreement,  regulations  and/or  other  organizational  and  governance  documents  and
agreements; and (g) in the case of any other entity, its organizational and governance documents and agreements.

“Control Agreements” shall mean, collectively, the Commodity Account Control Agreements, the Deposit Account Control Agreements and the Securities
Account Control Agreements, in each case, as the same may be amended, restated, supplemented or otherwise modified from time to time.

“Corresponding Tenor” means, with respect to any Available Tenor, as applicable, either a tenor (including overnight) or an interest payment period having
approximately the same length (disregarding business day adjustment) as such Available Tenor.

“Covered  Entity”  shall  mean  any  of  the  following:  (a)  a  “covered  entity”  as  that  term  is  defined  in,  and  interpreted  in  accordance  with,  12  C.F.R.  §
252.82(b); (b) a “covered bank” as that term is defined in, and interpreted in accordance with, 12 C.F.R. § 47.3(b); or (c) a “covered FSI” as that term is
defined in, and interpreted in accordance with, 12 C.F.R. § 382.2(b).

“Covered Party” shall have the meaning assigned to such term in Section 8.26.

Page 7 of 55

Exhibit 10.01
2023 10-K

“Daily Simple SOFR” shall mean, for any day, SOFR, with the conventions for this rate (which will include a lookback) being established by Lender in
accordance with the conventions for this rate selected or recommended by the Relevant Governmental Body for determining “Daily Simple SOFR” for
business loans; provided, that if Lender decides that any such convention is not administratively feasible for Lender, then Lender may establish another
convention in its reasonable discretion.

“Debt”  shall  mean,  with  respect  to  any  Person,  and  without  duplication:  (a)  all  borrowed  money  of  such  Person,  whether  or  not  evidenced  by  bonds,
debentures,  notes  or  similar  instruments;  (b)  all  obligations  of  such  Person  as  lessee  under  capital  leases  which  have  been  or  should  be  recorded  as
liabilities on a balance sheet of such Person in accordance with GAAP; (c) all obligations of such Person to pay the deferred purchase price of Property or
services  (excluding  trade  accounts  payable  in  the  ordinary  course  of  business);  (d)  all  indebtedness  secured  by  a  Lien  on  the  Property  of  such  Person,
whether  or  not  such  indebtedness  shall  have  been  assumed  by  such  Person;  provided  that  the  amount  of  such  indebtedness  shall  be  the  lesser  of  the
principal amount of such indebtedness secured and the fair market value of such Property; (e) all obligations, contingent or otherwise, with respect to the
face amount of all letters of credit (whether or not drawn), bankers’ acceptances and similar obligations issued for the account of such Person; (f) all swap,
hedging  and  like  obligations  of  such  Person;  (g)  all  contingent  liabilities  of  such  Person;  and  (h)  any  Stock  or  other  equity  instrument,  whether  or  not
mandatorily  redeemable,  that  under  GAAP  is  characterized  as  debt,  whether  pursuant  to  Financial  Accounting  Standards  Board  Issuance  No.  150  or
otherwise.

“Default” shall mean the occurrence of any of the events specified in Section 6.01 hereof, whether or not any requirement for notice or lapse of time or
other condition precedent has been satisfied.

“Default  Right”  shall  have  the  meaning  assigned  to  that  term  in,  and  shall  be  interpreted  in  accordance  with,  12  C.F.R.  §§  252.81,  47.2  or  382.1,  as
applicable.

“Deposit Account Control Agreement” shall have the meaning assigned to such term in the Security Agreement.

“Distribution” by any Person shall mean (a) with respect to any Stock issued by such Person, the retirement, redemption, purchase or other acquisition for
value of any such Stock, (b) the declaration or payment of any dividend or other distribution on or with respect to such Stock, (c) any payment (whether in
cash,  securities  or  other  Property),  including  any  sinking  fund  or  similar  deposit,  on  account  of  the  purchase,  redemption,  retirement,  acquisition,
cancellation or termination of any capital stock or other Stock or on account of any return of capital to such Person’s stockholders, partners or members (or
the equivalent Person thereof) and (d) any payment of management, advisory or similar fees to any holders of Stock of such Person or its Affiliates.

“Domestic Subsidiary” shall mean any Subsidiary incorporated or organized under the laws of the U.S., any state thereof or the District of Columbia.

“Drawdown Termination Date” shall mean the earlier of December 20, 2024, and the date the Indebtedness is accelerated pursuant to the provisions of this
Agreement and the other Security Instruments.

“DTPA”  shall  mean  the  Texas  Deceptive  Trade  Practices  Consumer  Protection  Act,  Subchapter  E  of  Chapter  17  of  the  Texas  Business  and  Commerce
Code.

“EBITDA” shall mean, for any Person for any period of determination, an amount equal to: (a) Net Income plus (b) the sum of the following to the extent
deducted  from  Net  Income:  (i)  interest  expense;  (ii)  income  taxes;  (iii)  depreciation;  (iv)  amortization;  (v)  non-cash  Stock  based  compensation;  (vi)
accounting pension expense and non-cash expenses relating to employee benefit plans; and (vii) non-cash restructuring charges and related charges actually
incurred prior to December 31, 2021.

“Eligible Accounts” shall mean at any time all accounts receivable of the Loan Parties for goods sold or leased or services rendered, in which Lender has a
perfected, first-priority Lien or security interest, after deducting:

Page 8 of 55

Exhibit 10.01
2023 10-K

(a) the amount of all accounts receivable unpaid for the earlier of (i) in the case of accounts receivable owing by Investment Grade Account Debtors (other
than Abbott Laboratories and Unilever), (A) sixty (60) days or more after the original due date therefor or (B) one hundred twenty (120) days or more after
the date of the original invoice, (ii) in the case of accounts receivable owing by Non-Investment Grade Account Debtors (other than Abbott Laboratories
and Unilever), (A) sixty (60) days or more after the original due date therefor or (B) ninety (90) days or more after the date of the original invoice and (iii)
solely in the case of accounts receivable owing by Abbott Laboratories and Unilever, (A) sixty (60) days or more after the original due date therefor or (B)
one hundred twenty (120) days or more after the date of the original invoice;

(b) all such accounts for which fifty percent (50%) or more of the outstanding aggregate balance owed by any account debtor is unpaid for (A) in the case
of accounts receivable owing by Investment Grade Account Debtors (other than Abbott Laboratories and Unilever), one hundred (120) days or more from
the date of the original invoice, (B) in the case of accounts receivable owing by Non-Investment Grade Account Debtors (other than Abbott Laboratories
and Unilever), ninety (90) days or more from the date of the original invoice or (C) in the case of accounts receivable owing by Abbott Laboratories and
Unilever, one hundred (120) days or more from the date of the original invoice;

(c) the amount owed by any account debtor that exceeds twenty percent (20%) (or thirty percent (30%) solely in the case of amounts owed by Home Box
Office, Inc. and its Affiliates) of all Eligible Accounts of the Loan Parties;

(d) all contra-accounts, setoffs, defenses or counterclaims asserted by or available to the Persons obligated on such accounts;

(e) accounts receivable of the United States or any agency or department thereof for which Borrower has not complied with the Federal Assignment of
Claims Act;

(f) all accounts owed by account debtors which are bill and hold, pre-bill, “short” pay, customer deposit, credit card, cash-on-delivery, percent completion
or progress billing; provided that in the case of progress billing, such deduction will be limited to the amount set forth in the general ledger of the Loan
Parties as “deferred income”;

(g) all accounts arising from bonded jobs or brokered accounts;

(h) all  accounts  owing  by  officers  or  employees  of  Borrower  or  by  Subsidiaries  or  by  any  other  Person  in  which  Borrower  or  any  holder  of  Stock  in
Borrower may have an equity interest;

(i) all accounts owing by individuals;

(j) the amount of all discounts, allowances, rebates, retainage, credits and adjustments to such accounts; provided that in the case of rebates, such deduction
will be limited to the amount set forth in the general ledger of the Loan Parties as “customer rebate liability”;

(k) all accounts owed by an account debtor that is organized or has its principal offices or assets outside the United States or Canada, unless payment of
such account is secured by an irrevocable letter of credit, in form and substance satisfactory to Lender and issued by a financial institution acceptable to
Lender, in each case in Lender’s sole discretion, payable in Dollars in the full face amount of such account, and Lender has control (as defined by Section
9.107 of the UCC) of all letter of credit rights associated with such letter of credit;

(l) all accounts owed by account debtors which are insolvent or in any bankruptcy proceeding which Lender, in its sole discretion, deems not acceptable;

(m) all accounts which are evidenced by any promissory note, chattel paper or instrument; and

(n) all accounts which are owed by a Sanctioned Person.

Page 9 of 55

Exhibit 10.01
2023 10-K

Eligible Accounts shall not include any account which Lender deems, in its Permitted Discretion, to be ineligible (it being acknowledged and agreed that
such ineligibility shall only take effect upon three (3) Business Days prior written notice (which can be via email) to Borrower; provided that such notice
shall  include  reasonably  detailed  description  of  such  ineligibility,  during  which  period  Lender  shall  (i)  if  requested,  discuss  any  such  ineligibility  with
Borrower and (ii) Borrower may, to the extent curable, take such action as may be required so that the event, condition or matter that is the basis for such
ineligibility shall no longer exist, in each case, in a manner and to the extent satisfactory to Lender in its Permitted Discretion).

“Environmental Laws” shall mean all federal, state and local laws, rules, regulations, ordinances, permits, legally binding guidances, orders and consent
decrees relating to health, safety or environmental matters.

“ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended.

“Event of Default” shall mean the occurrence of any of the events specified in Section 6.01 hereof, provided that any requirement for notice or lapse of
time or any other condition precedent has been satisfied.

“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

“Excluded Accounts” shall mean any commodity account, deposit account or securities account (a) established solely as a payroll account and other zero-
balance  disbursement  accounts,  (b)  held  exclusively  in  a  fiduciary  capacity  and  established  in  connection  with  employee  benefit  plans  in  the  ordinary
course of business or pursuant to applicable legal requirements, (c) held in trust or as an escrow or fiduciary for another Person which is not a Loan Party in
the ordinary course of business, or (d) with a balance in each such account individually not exceeding $100,000 at any time and the aggregate balance of all
such accounts not exceeding $500,000.

“Excluded Subsidiary” shall mean any (a) Immaterial Subsidiary, (b) any Foreign Subsidiary, (c) any CFC Holdco, and (d) any Domestic Subsidiary that is
a direct or indirect Subsidiary of (i) a Foreign Subsidiary that is a CFC or (ii) a CFC Holdco.

“Excluded Swap Obligation” shall mean, with respect to any Loan Party individually determined on a Loan Party by Loan Party basis, any Indebtedness in
respect of any Swap Agreement if, and solely to the extent that, all or a portion of the guarantee by such Loan Party of, or the grant by such Loan Party of a
security interest to secure, such Indebtedness in respect of any Swap Agreement (or any guarantee thereof) is or becomes illegal under the Commodity
Exchange Act or any rule, regulation or order of the Commodity Futures Trading Commission (or the application or official interpretation of any thereof)
by virtue of such Loan Party’s failure for any reason to constitute an “eligible contract participant” as defined in the Commodity Exchange Act at the time
such  guarantee  or  grant  of  a  security  interest  becomes  effective  with  respect  to  such  related  Indebtedness  in  respect  of  any  Swap  Agreement.  If  any
Indebtedness in respect of any Swap Agreement arises under a master agreement governing more than one swap, such exclusion shall apply only to the
portion of such Indebtedness in respect of any Swap Agreement that is attributable to swaps for which such guarantee or security interest is or becomes
illegal.

“Existing Letters of Credit” shall mean the letters of credit listed on Annex I.

“FCPA” shall mean the Foreign Corrupt Practices Act of 1977, as amended.

“Federal Funds Rate” shall mean, for any day, the rate per annum equal to the weighted average of the rates on overnight federal funds transactions with
members of the Federal Reserve System, as published by the Federal Reserve Bank of New York on the Business Day next succeeding such day; provided
that (a) if such day is not a Business Day, the Federal Funds Rate for such day shall be such rate on such transactions on the next preceding Business Day
as so published on the next succeeding Business Day, and (b) if no such rate is so published on such next succeeding Business Day, the Federal Funds Rate
for such day shall be the average rate charged to Lender on such day on such transactions as determined by the Lender If the Federal Funds Rate is less
than zero, it shall be deemed to be zero for purposes of this Agreement.

Page 10 of 55

Exhibit 10.01
2023 10-K

“Financial Covenant Testing Period” shall mean the period (a) commencing on any day that (i) an Event of Default occurs or (ii) Availability is less than
the greater of (A) $3,750,000 and (B) 15% of the Borrowing Base then in effect; and (b) continuing until the date upon which both, during each of the
preceding forty-five (45) consecutive days, (i) no Event of Default has occurred or is continuing and (ii) Availability has been more than the greater of (A)
$3,750,000 and (B) 15% of the Borrowing Base then in effect.

“Financial Statements” shall mean the consolidated and consolidating financial statement or statements of Borrower and its Subsidiaries, if any, of the type
delivered under Section 3.06, Section 4.01(a) and Section 4.01(b) hereof.

“Fixed  Charge  Coverage  Ratio”  shall  mean,  for  any  period,  the  ratio  of  (a)(i)  EBITDA  of  Borrower  and  its  Subsidiaries  minus  (ii)  Unfinanced  Capital
Expenditures and cash tax expenses during such period, to (b) Fixed Charges of the Borrower and its Subsidiaries during such period. Unless otherwise
indicated, the Fixed Charge Coverage Ratio shall be measured for the twelve (12) calendar month period ending on or most recently ended prior to the
applicable date (or with respect to the calculation thereof pursuant to Section 5.13, the twelve (12) calendar month period ending on the applicable date).

“Fixed Charges” shall mean, for any period and for any Person, the sum of (a) all regularly scheduled principal payments during such period of Debt of
such Person (other than scheduled payments of principal on Debt which pay such Debt in full, but only to the extent such final payment is greater than the
scheduled  principal  payment  immediately  preceding  such  final  payment),  (b)  all  Cash  Interest  Expense  that  are  paid  or  payable  during  such  period  in
respect of all Debt of such Person, (c) Net Pension Payments during such period and (d) cash Distributions during such period.

“Floor” shall mean the benchmark rate floor, if any, provided in this Agreement initially (as of the Closing Date, the modification, amendment or renewal
of this Agreement or otherwise) with respect to the BSBY Rate.

“Foreign Subsidiary” shall mean any Subsidiary that is not a Domestic Subsidiary.

“Fraudulent Transfer Laws” shall have the meaning assigned to such term in Section 9.13.

“GAAP” shall mean Generally Accepted Accounting Principles in effect in the United States applied on a consistent basis.

“Governmental Authority” shall mean the government of the United States or any other nation, or any political subdivision thereof, whether state or local,
and any agency, authority, instrumentality, regulatory body, court, central bank, tribal body or other entity exercising executive, legislative, judicial, taxing,
regulatory or administrative powers or functions of or pertaining to government (including any supra-national bodies such as the European Union or the
European  Central  Bank),  and  any  group  or  body  charged  with  setting  financial  accounting  or  regulatory  capital  rules  or  standards  (including,  without
limitation,  the  Financial  Accounting  Standards  Board,  the  Bank  for  International  Settlements  or  the  Basel  Committee  on  Banking  Supervision  or  any
successor or similar authority to any of the foregoing).

“Guarantors” shall mean (individually and collectively) any Domestic Subsidiary of the Borrower and each other Person that at any time guarantees the
payment or performance of the Indebtedness. As of the Closing Date, the Guarantors are Harte-Hanks Direct, Inc., a New York corporation, Harte-Hanks
Logistics,  LLC,  a  Florida  limited  liability  company,  Harte-Hanks  Response  Management/Austin,  Inc.,  a  Delaware  corporation,  Harte-Hanks  Response
Management/Boston,  Inc.,  a  Massachusetts  corporation,  and  Harte-Hanks  STS,  Inc.,  a  Delaware  corporation.  For  the  avoidance  of  doubt,  Excluded
Subsidiaries shall not constitute Guarantors.

“Guaranty Agreement” shall mean, collectively, (a) the guaranty agreement set forth in Article IX of this Agreement and (b) any other guaranty agreements
executed by Guarantors in favor of Lender (in each case, as the same may be amended, modified, supplemented or restated from time to time).

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Exhibit 10.01
2023 10-K

“Immaterial Subsidiary” shall mean, as of the Closing Date, each of Harte Hanks Data Services LLC, Harte-Hanks Strategic Marketing, Inc., Sales Support
Services, Inc., Harte-Hanks Direct Marketing/Kansas City, LLC, Harte-Hanks Direct Marketing/Baltimore, Inc., Harte-Hanks Direct Marketing/Cincinnati,
Inc.,  Harte-Hanks  Direct  Marketing/Dallas,  Inc.,  Harte-Hanks  Direct  Marketing/Fullerton,  Inc.,  a  California  corporation,  Harte-Hanks  Direct
Marketing/Jacksonville LLC, NSO, Inc., Harte-Hanks Market Intelligence Espana LLC, Harte-Hanks Print, Inc., Harte-Hanks Florida, Inc., Harte-Hanks
Shoppers,  Inc.,  Southern  Comprint  Co.  and  HHMIX  SAS;  provided  that,  after  the  Closing  Date,  such  Subsidiaries  shall  only  constitute  Immaterial
Subsidiaries so long as (i) the Consolidated Total Assets (as so determined) of all Immaterial Subsidiaries does not exceed 10% of the Consolidated Total
Assets of Borrower and its Subsidiaries as of the most recently ended period of twelve months for which financial statements are available and (ii) with
respect to each Immaterial Subsidiary, the total assets (as so determined) of such Immaterial Subsidiary does not exceed 2.5% of the Consolidated Total
Assets of Borrower and its Subsidiaries as of the most recently ended period of twelve months for which financial statements are available.

“Indebtedness”  shall  mean  any  and  all  amounts  owing  or  to  be  owing  by  Borrower  to  Lender  in  connection  with  the  Notes,  any  Letter  of  Credit,  the
Security  Instruments  and  this  Agreement,  from  time  to  time  existing,  including,  without  limitation,  the  guaranties  of  indebtedness  hereunder,  and  all
amounts owing or to be owing by Borrower to any affiliate of Lender with respect to any Bank Product or Swap Agreement.

“Indemnified Party” shall have the meaning assigned to such term in Section 8.17.

“Interest Payment Date” shall mean, (a) in respect of each BSBY Rate Advance, the first day of each calendar month during the term of this Agreement,
upon prepayment of such BSBY Rate Advance and the Drawdown Termination Date and (b) in respect of each Base Rate Advance outstanding pursuant to
Section 2.16(a), the first day of each calendar month during the term of this Agreement, upon prepayment of such Base Rate Advance and the Drawdown
Termination Date.

“Interest Period” shall mean with respect to any BSBY Rate Advance, the period commencing on the date such Revolving Advance becomes a BSBY Rate
Advance  (whether  by  the  making  of  a  Revolving  Advance  or  its  continuation  or  conversion)  and  ending  on  the  numerically  corresponding  day  in  the
calendar  month  that  is  one  (1)  month  thereafter  (subject  to  the  availability  of  the  BSBY  Rate  for  such  period);  provided,  that  (a)  if  any  Interest  Period
would end on a day other than a Business Day, such Interest Period shall be extended to the next succeeding Business Day unless such next succeeding
Business  Day  would  fall  in  the  next  calendar  month,  in  which  case  such  Interest  Period  shall  end  on  the  next  preceding  Business  Day,  (b)  any  Interest
Period that commences on the last Business Day of a calendar month (or on a day for which there is no numerically corresponding day in the last calendar
month  of  such  Interest  Period)  shall  end  on  the  last  Business  Day  of  the  last  calendar  month  of  such  Interest  Period  and  (c)  if  Term  SOFR  is  the  then
current Benchmark each Interest Period shall be of one (1) months duration

“Inventory” shall mean any goods held by Borrower for sale in the ordinary course of Borrower’s business which includes goods purchased for resale.

“Investment Grade Account Debtor” shall mean, any account debtor whose securities are rated BBB- (or then equivalent grade) or higher by S&P or Baa3
(or then equivalent grade) or higher by Moody’s, or whose credit rating or credit quality has the characteristics of an Investment Grade Account Debtor as
determined by Lender in its sole discretion.

“LC Disbursement” shall mean any payment made by the Lender pursuant to a Letter of Credit.

“LC Exposure” shall mean, as of any date of determination, the sum of (a) the aggregate undrawn amount of all outstanding Letters of Credit at such time
plus (b) the aggregate amount of all LC Disbursements relating to Letters of Credit that have not yet been reimbursed by or on behalf of the Borrower at
such time.

“Lease” shall have the meaning assigned to such term in Section 3.19.

“Lender’s Counsel” shall have the meaning assigned to such term in Section 8.23.

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Exhibit 10.01
2023 10-K

“Letter of Credit” shall mean (a) any standby or commercial letter of credit issued or arranged by Lender for the account of Borrower in accordance with
the terms of this Agreement and Lender’s or the issuer’s applications and agreements for letters of credit and (b) any Existing Letters of Credit.

“Lien”  shall  mean  any  interest  in  Property  securing  an  obligation  owed  to,  or  a  claim  by,  a  Person  other  than  the  owner  of  the  Property,  whether  such
interest  is  based  on  the  common  law,  statute  or  contract,  and  including  but  not  limited  to  the  security  interest  or  lien  arising  from  a  mortgage,  security
agreement, deed of trust, assignment, collateral mortgage, chattel mortgage, encumbrance, pledge, conditional sale or trust receipt or a lease, consignment,
bailment for security purposes or certificate of title lien. The term “Lien” shall include reservations, exceptions, encroachments, easements, rights-of-way,
covenants, conditions, restrictions, leases and other title exceptions and encumbrances affecting Property. For the purposes of this Agreement, Borrower or
any Loan Party shall be deemed to be the owner of any Property which it has acquired or holds subject to a conditional sale agreement, financing lease or
other arrangement pursuant to which title to the Property has been retained by or vested in some other Person for security purposes.

“Loan Party” shall mean Borrower and each Guarantor.

“Material Adverse Effect” shall mean any act, event, condition, or circumstance which could reasonably be expected to materially and adversely affect (a)
the operations, business, Properties, liabilities (actual or contingent), or condition (financial or otherwise) of the Loan Parties and their Subsidiaries, taken
as a whole; (b) the ability of any Loan Party to perform its obligations under any Security Instrument to which it is a party; (c) the legality, validity, binding
effect or enforceability against any Loan Party of any Security Instrument to which it is a party; or (d) the rights, remedies and benefits available to, or
conferred upon, Lender or any Secured Party under any Security Instrument.

“Maximum Nonusurious Interest Rate” shall mean the maximum nonusurious interest rate allowable under applicable United States federal law, under the
laws of the State of New York and any other law applicable to Lender as presently in effect and, to the extent allowed by such laws, as such laws may be
amended from time to time to increase such rate.

“Maximum Revolving Facility” shall mean $25,000,000.

“Moody’s” shall mean Moody’s Investors Service, Inc. and any successor thereto that is a nationally-recognized rating agency.

“Net Cash Proceeds” shall mean:

(a) with respect to any Asset Disposition, the aggregate cash proceeds (including cash proceeds received pursuant to policies of insurance or by way of
deferred payment of principal pursuant to a note, installment receivable or otherwise, but only as and when received) received by any Loan Party pursuant
to such Asset Disposition net of (i) the direct costs relating to such sale, transfer or other disposition (including sales commissions and legal, accounting
and  investment  banking  fees),  (ii)  taxes  paid  or  reasonably  estimated  by  the  Borrower  to  be  payable  as  a  result  thereof  (after  taking  into  account  any
available tax credits or deductions and any tax sharing arrangements) and (iii) amounts required to be applied to the repayment of any Debt secured by a
Lien on the Property subject to such Asset Disposition;

(b) with respect to any issuance of Stock, the aggregate cash proceeds received by any Loan Party pursuant to such issuance, net of the direct costs relating
to such issuance (including sales and underwriters’ commissions); and

(c) with respect to any issuance of Debt securities, the aggregate cash proceeds received by any Loan Party pursuant to such issuance, net of the direct costs
of such issuance (including up-front, underwriters’ and placement fees).

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Exhibit 10.01
2023 10-K

“Net Income” shall mean, for any period, a Person’s before-tax net income for such period, decreased by the sum of any extraordinary, non-operating or
non-cash income recorded by such Person during such period, all as determined in accordance with GAAP.

“Net  Pension  Payments”  shall  mean,  for  any  Person  for  any  period,  an  amount  equal  to  (a)  the  total  cash  pension  payments  made  under  the  Plan
constituting the “restoration pension plan” plus (b) the total cash pension contributions made to any qualified pension plan.

“Non-Investment Grade Account Debtor” shall mean any account debtor which is not an Investment Grade Account Debtor.

“Notes” shall mean (whether one or more) each of the Revolving Credit Note and any other promissory note executed by Borrower and payable to Lender.

“Operating Accounts” shall have the meaning assigned to such term in Section 2.10.

“Payment Conditions” shall mean, with respect to any Payment Condition Event, (a) no Default or Event of Default shall have occurred and be continuing
on the date of such Payment Condition Event or would result after giving effect to such transaction, (b) after giving effect to and at all times during the
thirty  (30)  consecutive  day  period  immediately  prior  to  the  making  or  consummation  of  Payment  Condition  Event,  Availability  shall  be  greater  than  or
equal to the greater of (A) $6,250,000 and (B) 25% of the Borrowing Base then in effect, (c) after giving effect to such Payment Condition Event, the Fixed
Charge Coverage Ratio for Borrower and its Subsidiaries for the most recently ended calendar month, calculated on a pro forma basis, shall be greater than
or equal to 1.00 to 1.00 and (d) the Lender shall have received a certificate of a responsible officer of Borrower demonstrating satisfaction of the foregoing
conditions concurrently with such Payment Condition Event.

“Payment  Condition  Event”  shall  mean  any  Distribution  made  pursuant  to  Section  5.04(a)(iii),  Redemption  made  pursuant  to  Section  5.04(b),  loan,
advance or investment made pursuant to Section 5.03(g) or any Permitted Acquisition.

“Permitted Acquisition” shall mean any Acquisition by any Loan Party in a transaction that satisfies each of the following requirements:

(a) no Default or Event of Default shall have occurred and be continuing either immediately prior to or immediately after giving effect to such Acquisition;

(b) such Acquisition is not a hostile or contested acquisition;

(c) the business acquired in connection with such Acquisition is (i) located in the United States, (ii) organized under applicable United States and state
laws, and (iii) not engaged, directly or indirectly, in any line of business other than the businesses in which the Loan Parties are engaged on the Closing
Date and any business activities that are substantially similar, related, or incidental thereto;

(d) if such Acquisition is an acquisition of the Stock of a Person, such Acquisition is structured so that the acquired Person shall become a wholly-owned
Domestic Subsidiary of Borrower and become a Loan Party pursuant to the terms of this Agreement substantially concurrently with the consummation of
such acquisition;

(e) if such Acquisition is an acquisition of assets, such Acquisition is structured so that a Loan Party shall acquire such assets;

(f) if such Acquisition is an acquisition of Stock, such Acquisition will not result in any violation of Regulation U;

(g) if such Acquisition involves a merger or a consolidation involving Borrower or any other Loan Party, such Borrower or such Loan Party, as applicable,
shall be the surviving entity;

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Exhibit 10.01
2023 10-K

(h) no Loan Party shall, as a result of or in connection with any such Acquisition, assume or incur any direct or contingent liabilities (whether relating to
environmental, tax, litigation, or other matters) that could have a Material Adverse Effect;

(i) the Payment Conditions shall have been satisfied; and

(j) the Borrower shall have furnished to Lender at least three (3) Business Days and not more than five (5) Business Days (or such shorter or longer period
of time, as applicable, as may be agreed by Lender in its sole discretion) prior to the date on which any such Acquisition is to be consummated, (i) a current
draft  of  the  applicable  material  acquisition  documents  and  (ii)  a  certificate  of  a  responsible  officer  of  Borrower,  in  form  and  substance  reasonably
satisfactory to Lender, certifying that all requirements set forth in this definition with respect to such Acquisition will be satisfied on or prior to the date of
such Acquisition.

Notwithstanding  anything  to  the  contrary  herein,  no  accounts  receivables  acquired  in  connection  with  such  Acquisition  will  be  included  in  the
determination  of  the  Borrowing  Base  until  Lender  shall  have  conducted  a  field  examination  of  such  accounts  receivables,  the  results  of  which  shall  be
satisfactory to the Lender in its Permitted Discretion.

“Permitted Discretion” shall mean a determination made by Lender in good faith and in the exercise of reasonable (from the perspective of a secured asset-
based lender) credit judgment in accordance with customary business practices of Lender for comparable asset-based lending transactions.

“Permitted Liens” shall have the meaning assigned to such term in Section 5.02.

“Person”  shall  mean  any  individual,  corporation,  partnership,  joint  venture,  association,  joint  stock  company,  limited  liability  company,  trust,  trustee,
unincorporated organization, government or any agency or political subdivision thereof, or any other form of entity.

“Plan”  shall  mean  any  Plan  subject  to  Title  IV  of  ERISA  and  maintained  by  Borrower  or  any  Subsidiary,  or  any  such  plan  to  which  Borrower  or  any
Subsidiary is required to contribute on behalf of its employees, other than a multiemployer plan as defined in Section 3(37) of ERISA.

“Prime Rate” shall mean the rate of interest published by The Wall Street Journal, from time to time, as the “U.S. Prime Rate”.

“Property” shall mean any interest in any kind of property or asset, whether real, personal or mixed, or tangible or intangible.

“QFC” shall have the meaning assigned to the term “qualified financial contract” in, and shall be interpreted in accordance with, 12 U.S.C. 5390(c)(8)(D).

“QFC Credit Support” shall have the meaning assigned to such term in Section 8.26.

“Qualified ECP Guarantor” shall mean, in respect of any Swap Agreement, each Loan Party that has total assets exceeding $10,000,000 at the time any
guaranty  of  obligations  under  such  Swap  Agreement  or  grant  of  the  relevant  security  interest  becomes  effective  or  otherwise  constitutes  an  “eligible
contract  participant”  under  the  Commodity  Exchange  Act  and  can  cause  another  Person  to  qualify  as  an  “eligible  contract  participant”  at  such  time  by
entering into a keepwell under Section 1a(18)(A)(v)(II) of the Commodity Exchange Act.

“Receipts” shall have the meaning assigned to such term in Section 2.12.

“Redemption” shall have the meaning assigned to such term in Section 5.04(b).

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Exhibit 10.01
2023 10-K

“Reference Time” shall mean, with respect to any setting of the then-current Benchmark, the time determined by Lender in its reasonable discretion.

“Relevant  Governmental  Body”  shall  mean  the  Board  of  Governors  or  the  Federal  Reserve  Bank  of  New  York,  or  a  committee  officially  endorsed  or
convened by the Board of Governors or the Federal Reserve Bank of New York, or any successor thereto.

“Revolving Advances” shall have the meaning assigned to such term in Section 2.01(a).

“Revolving Credit Borrowing Base Report” shall have the meaning assigned to such term in Section 4.01(e).

“Revolving Credit Exposure” shall mean, at any time of determination, without duplication, the sum of (a) the outstanding principal amount of Revolving
Advances at such time plus (b) LC Exposure at such time.

“Revolving  Credit  Note”  shall  mean  the  promissory  note  (whether  one  or  more)  of  Borrower  described  in  Section  2.01(a)  hereof,  together  with  all
renewals, extensions, modifications and rearrangements thereof.

“RICO” shall have the meaning assigned to such term in Section 3.18.

“S&P” shall mean Standard & Poor’s Ratings Services, a division of S&P Global and any successor thereto.

“Sanctioned Country” shall mean, at any time, a country, region or territory which is itself the subject or target of any Sanctions (as of the Closing Date,
Crimea, Cuba, Iran, North Korea and Syria).

“Sanctioned  Person”  shall  mean,  at  any  time,  any  Person  listed  in  any  Sanctions-related  list  of  designated  Persons  maintained  by  OFAC,  the  U.S.
Department of State, or by the United Nations Security Council, the European Union, any European Union member state, Her Majesty’s Treasury of the
United  Kingdom  or  other  relevant  sanctions  authority,  any  Person  operating,  organized  or  resident  in  a  Sanctioned  Country  or  any  Person  owned  or
controlled by any such Person or Persons described in the foregoing clause (a) or clause (b).

“Sanctions” shall mean economic or financial sanctions or trade embargoes imposed, administered or enforced from time to time by the U.S. government,
including those administered by OFAC or the U.S. Department of State, or the United Nations Security Council, the European Union, any European Union
member state, Her Majesty’s Treasury of the United Kingdom or other relevant sanctions authority.

“SEC” shall mean the Securities and Exchange Commission or any successor Governmental Authority.

“Secured Parties” shall mean (a) Lender, (b) each affiliate of the Lender that provides Bank Products, (c) each affiliate of the Lender that is a counterparty
to any Swap Agreement, (d) the beneficiaries of each indemnification obligation undertaken by any Loan Party under any Security Instrument, and (e) the
successors and assigns of each of the foregoing.

“Securities Account Control Agreement” shall have the meaning assigned to such term in the Security Agreement.

“Security Instruments” shall mean this Agreement, the Note, the Security Agreement, any Guaranty Agreement, any Control Agreement, any subordination
agreement,  and  any  and  all  other  agreements  or  instruments  now  or  hereafter  executed  and  delivered  by  Borrower,  any  Subsidiary  or  any  other  Person
(other  than  solely  by  Lender  and/or  any  bank  or  creditor  participating  in  the  benefits  of  the  loans  evidenced  by  the  Notes  or  any  collateral  or  security
therefor)  in  connection  with,  or  as  security  for  the  payment  or  performance  of,  the  Notes  or  this  Agreement  (as  the  same  may  be  amended,  modified,
supplemented or restated from time to time).

“SOFR” shall mean, with respect to any Business Day, a rate per annum equal to the secured overnight financing rate for such Business Day published by
the SOFR Administrator on the SOFR Administrator’s Website at approximately 8:00 a.m. (New York City time) on the immediately succeeding Business
Day.

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Exhibit 10.01
2023 10-K

“SOFR Administrator” shall mean the Federal Reserve Bank of New York (or a successor administrator of the secured overnight financing rate).

“SOFR  Administrator’s  Website”  shall  mean  the  website  of  the  Federal  Reserve  Bank  of  New  York,  currently  at  http://www.newyorkfed.org,  or  any
successor source for the secured overnight financing rate identified as such by the SOFR Administrator from time to time.

“Stock”  shall  mean  all  shares,  options,  warrants,  general  or  limited  partnership  interests,  membership  interests  or  other  equivalents  (regardless  of  how
designated)  of  or  in  a  corporation,  partnership,  limited  liability  company  or  equivalent  entity,  whether  voting  or  non-voting,  including  common  stock,
preferred  stock  and  any  other  “equity  security”  (as  defined  in  Rule  3a11-1  of  the  General  Rules  and  regulations  promulgated  by  the  Securities  and
Exchange Commission under the Exchange Act).

“Subsidiary” shall mean any corporation or other entity of which more than fifty percent (50%) of the issued and outstanding securities having ordinary
voting power for the election of directors is owned or controlled, directly or indirectly, by Borrower and/or one or more of its Subsidiaries.

“Supported QFC” shall have the meaning assigned to such term in Section 8.26.

“Surety” or “Sureties” shall have the meanings assigned to such terms in Section 9.03(b).

“Swap Agreement” shall mean any agreement with respect to any swap, forward, future or derivative transaction or option or similar agreement, whether
exchange  traded,  “over-the-counter”  or  otherwise,  involving,  or  settled  by  reference  to,  one  or  more  rates,  currencies,  commodities,  equity  or  debt
instruments or securities, or economic, financial or pricing indices or measures of economic, financial or pricing risk or value or any similar transaction or
any combination of these transactions (including any agreement, contract or transaction that constitutes a “swap” within the meaning of section 1a(47) of
the Commodity Exchange Act); provided that no phantom stock or similar plan providing for payments only on account of services provided by current or
former directors, officers, employees or consultants of the Borrower or its Subsidiaries shall be a Swap Agreement.

“Term SOFR” shall mean, for the applicable Corresponding Tenor as of the applicable Reference Time, the forward-looking term rate based on SOFR that
has been selected or recommended by the Relevant Governmental Body.

“Trigger Period” shall mean the period (a) commencing on any day that (i) an Event of Default occurs or (ii) Availability is less than the greater of (A)
$3,750,000 and (B) 15% of the Borrowing Base then in effect for three (3) consecutive Business Days; and (b) continuing until the date upon which both,
during each of the preceding forty-five (45) consecutive days, (i) no Event of Default has occurred or is continuing and (ii) Availability has been more than
the greater of (A) $3,750,000 and (B) 15% of the Borrowing Base then in effect.

“Unfinanced Capital Expenditures” shall mean, for any date of determination, capital expenditures of Borrower and its Subsidiaries made in cash during
the  twelve  (12)  month  period  then  ending  (but  excluding  capital  expenditures  to  the  extent  financed  with  Debt  (other  than  any  Revolving  Advances));
provided that in no event shall the amount of Unfinanced Capital Expenditures for any period be less than zero.

“Unadjusted Benchmark Replacement” shall mean the applicable Benchmark Replacement excluding the related Benchmark Replacement Adjustment.

“Unused Line Fee” shall have the meaning assigned to such term in Section 2.13.

“USA Patriot Act” shall mean Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA
Patriot Act of 2001), as amended, restated or modified and in effect from time to time.

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Exhibit 10.01
2023 10-K

“U.S.” or “United States” shall mean the United States of America.

“U.S. Special Resolution Regimes” shall have the meaning assigned to such term in Section 8.26.

All  words  and  phrases  used  herein  shall  have  the  meaning  specified  in  the  Texas  Business  and  Commerce  Code  except  to  the  extent  such  meaning  is
inconsistent with this Agreement. All definitions contained in this Agreement are equally applicable to the singular and plural forms of the terms defined.
The words “hereof”, “herein” and “hereunder” and words of similar import referring to this Agreement refer to this Agreement as a whole and not to any
particular provision of this Agreement.

Section 1.02 Accounting Principles. Where the character or amount of any asset or liability or item of income or expense is required to be determined or
any consolidation or other accounting computation is required to be made for the purposes of this Agreement, this shall be done in accordance with GAAP,
except where such principles are inconsistent with the requirements of this Agreement.

Section 1.03 Divisions. For all purposes under this Agreement and the other Security Instruments, in connection with any division or plan of division under
Delaware law (or any comparable event under a different jurisdiction’s laws): (a) if any asset, right, obligation or liability of any Person becomes the asset,
right, obligation or liability of a different Person, then it shall be deemed to have been transferred from the original Person to the subsequent Person, and
(b) if any new Person comes into existence, such new Person shall be deemed to have been organized on the first date of its existence by the holders of its
Stock at such time.

Section 1.04 Rates.  Lender  does  not  warrant  or  accept  any  responsibility  for,  and  shall  not  have  any  liability  with  respect  to,  (a)  the  administration  of,
submission  of,  calculation  of  or  any  other  matter  related  to  the  BSBY  Rate  or  with  respect  to  any  alternative,  comparable  or  successor  rate  thereto,  or
replacement  rate  thereof  (including  any  then-current  Benchmark  or  any  Benchmark  Replacement),  including  the  selection  of  such  rate  and  any  related
spread or other adjustment or whether the composition or characteristics of any such alternative, successor or replacement reference rate (including any
Benchmark Replacement), as it may or may not be adjusted pursuant to Section 2.16, will be similar to, or produce the same value or economic equivalence
of, BSBY or any other Benchmark or (b) the effect, implementation or composition of any Benchmark Replacement Conforming Changes.

ARTICLE II
AMOUNT AND TERMS OF LOANS

Section  2.01  The  Loans  and  Commitment.  Subject  to  the  terms  and  conditions  and  relying  on  the  representations  and  warranties  contained  in  this
Agreement and the other Security Instruments, Lender agrees to make the following loans to Borrower:

(a) Revolving Credit Loans.

(i) From  the  Closing  Date  through  the  Drawdown  Termination  Date,  Lender  will  make  revolving  credit  loans  (the  “Revolving  Advances”)  to  Borrower
from  time  to  time  on  any  Business  Day  in  such  amounts  as  Borrower  may  request  up  to  the  maximum  amount  permitted  pursuant  to  the  terms  of  this
Agreement,  which  shall  be  secured  by  all  of  the  Collateral,  and  Borrower  may  make  prepayments  (as  permitted  or  required  in  Sections  2.07  and  2.08
hereof), and reborrowings, in respect thereof; provided, however, that the Revolving Credit Exposure shall not exceed the Borrowing Base then in effect.

(ii)  All  revolving  credit  loans  otherwise  available  to  Borrower  pursuant  to  the  lending  formulas  and  subject  to  the  Borrowing  Base,  the  Availability
Limitation and other applicable limits hereunder shall be subject to Lender’s continuing right to establish and revise Availability Reserves.

(iii) To evidence the Revolving Advances made by Lender pursuant to this Section, Borrower will issue, execute and deliver the Revolving Credit Note
which shall be payable in full on the Drawdown Termination Date and secured by all of the Collateral.

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Exhibit 10.01
2023 10-K

(iv) Interest on the Revolving Credit Note shall accrue and be payable as provided in Section 2.02 hereof.

(b) Letters of Credit.

(i) Notwithstanding anything to the contrary in this Agreement, the Existing Letters of Credit shall be deemed to have issued hereunder as of the Closing
Date. Subject to and upon the terms and conditions contained herein, at the request of Borrower, Lender shall provide or arrange for Letters of Credit, for
the  account  of  Borrower,  containing  terms  and  conditions  acceptable  to  Lender  and  the  issuer  thereof.  Any  payments  made  by  Lender  to  any  issuer  or
beneficiary of a Letter of Credit and/or related parties in connection with a Letter of Credit shall be secured by all of the Collateral.

(ii) In addition to any charges, fees or expenses charged by any bank or issuer in connection with any Letter of Credit, Borrower shall pay to Lender a letter
of  credit  fee  at  a  per  annum  rate  equal  to  the  Applicable  Margin  then  in  effect  on  the  daily  outstanding  face  amount  of  all  Letters  of  Credit  for  the
immediately preceding month; provided that for: (A) the period from and after the date of termination or non-renewal hereof until Lender has received full
and final payment of all obligations of Borrower hereunder (notwithstanding entry of a judgment against Borrower), and (B) the period from and after the
date  of  the  occurrence  of  an  Event  of  Default  for  so  long  as  such  Event  of  Default  is  continuing,  such  letter  of  credit  fee  shall  increase  to  two  percent
(2.00%) above the Applicable Margin. Such letter of credit fee shall be calculated on the basis of a three hundred sixty (360) day year and actual days
elapsed and the obligation of Borrower to pay such shall survive the termination or non-renewal of this Agreement.

(iii) No  Letter  of  Credit  shall  be  issued,  amended  or  extended  unless,  immediately  after  giving  effect  to  the  issuance,  amendment  or  extension  of  such
Letter of Credit, (A) the LC Exposure shall not exceed $3,000,000 and (B) the Revolving Credit Exposure shall not exceed the Borrowing Base then in
effect.

(iv) Each Letter of Credit shall have an expiry date on or before the close of business on the earlier of (i) the date that is one year after the date of the
issuance of such Letter of Credit (or, in the case of any renewal or extension thereof, including, without limitation, any automatic renewal provision, one
year after such renewal or extension) and (ii) fourteen (14) days prior to the Drawdown Termination Date.

(v) Upon (A) the Drawdown Termination Date, or (B) the existence or the occurrence and continuance of an Event of Default, and at Lender’s request,
Borrower will furnish cash collateral in an amount equal to 105% of the then-applicable LC Exposure to secure the reimbursement obligations of Borrower
in connection with any Letter of Credit then outstanding.

(vi) Lender shall not be under any obligation to issue any Letter of Credit if: (A) any order, judgment or decree of any Governmental Authority or arbitrator
shall  by  its  terms  purport  to  enjoin  or  restrain  Lender  from  issuing  the  Letter  of  Credit,  or  any  applicable  law  applicable  to  Lender  or  any  request  or
directive (whether or not having the force of law) from any Governmental Authority with jurisdiction over Lender shall prohibit, or request that Lender
refrain from, the issuance of letters of credit generally or the Letter of Credit in particular or shall impose upon Lender with respect to the Letter of Credit
any restriction, reserve or capital requirement (for which Lender is not otherwise compensated hereunder) not in effect on the Closing Date, or shall impose
upon Lender any unreimbursed loss, cost or expense which was not applicable on the Closing Date and which Lender in good faith deems material to it;
(B) the Letter of Credit is to be denominated in a currency other than U.S. dollars; (C) Letter of Credit contains any provisions for automatic reinstatement
of the stated amount after any drawing thereunder; or (D) if the issuance of such Letter of Credit would violate one or more policies of Lender applicable to
letters of credit generally under similar circumstances for similarly situated borrowers.

(vii) Borrower shall indemnify and hold Lender harmless from and against any and all losses, claims, damages, liabilities, costs and expenses which Lender
may  suffer  or  incur  in  connection  with  any  Letter  of  Credit  and  any  documents,  drafts  or  acceptances  relating  thereto,  including  any  losses,  claims,
damages, liabilities, costs and expenses due to (A) any action taken by any issuer or correspondent with respect to any Letter of Credit, or (B) if applicable,
any fluctuation in the exchange rates for foreign currency; provided, however, that such indemnity shall

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Exhibit 10.01
2023 10-K

not, as to the Lender, be available to the extent that such losses, claims, damages, liabilities, costs or expenses resulted from the Lender’s gross negligence
or  willful  misconduct,  IT  BEING  EXPRESSLY  UNDERSTOOD  AND  AGREED  THAT  SUCH  INDEMNITY  SHALL  EXTEND  TO  AND  COVER
LENDER’S NEGLIGENCE. Borrower assumes all risks with respect to the acts or omissions of the drawer under or beneficiary of any Letter of Credit and
for such purposes the drawer or beneficiary shall be deemed Borrower’s agent. Borrower assumes all risks for, and agrees to pay, all foreign, Federal, State
and local taxes, duties and levies relating to any goods subject to any Letter of Credit or any documents, drafts or acceptances thereunder. Borrower hereby
releases  and  holds  Lender  harmless  from  and  against  any  acts,  waivers,  errors,  delays  or  omissions,  whether  caused  by  Borrower,  by  any  issuer  or
correspondent or otherwise with respect to or relating to any Letter of Credit. The provisions of this Section shall survive the payment of obligations of
Borrower hereunder and the termination of this Agreement.

(viii) Nothing contained herein shall be deemed or construed to grant Borrower any right or authority to pledge the credit of Lender in any manner. Lender
shall  have  no  liability  of  any  kind  with  respect  to  any  Letter  of  Credit  provided  by  an  issuer  other  than  Lender  unless  Lender  has  duly  executed  and
delivered to such issuer the application or a guarantee or indemnification in writing with respect to such Letter of Credit. Borrower shall be bound by any
interpretation  made  by  Lender,  or  any  other  issuer  or  correspondent  under  or  in  connection  with  any  Letter  of  Credit  or  any  documents,  drafts  or
acceptances  thereunder,  notwithstanding  that  such  interpretation  may  be  inconsistent  with  any  instructions  of  Borrower.  Lender  shall  have  the  sole  and
exclusive right and authority to, and Borrower shall not: (A) at any time an Event of Default has occurred and is continuing, (1) approve or resolve any
questions on non-compliance of documents or (2) give any instructions as to acceptance or rejection of any documents or goods, and (B) at all times, (1)
grant  any  extensions  of  the  maturity  of,  time  of  payment  for,  or  time  of  presentation  of,  any  drafts,  acceptances,  or  documents,  drafts  or  acceptances
thereunder or any letters of credit included in the Collateral. Lender may take any such actions either in its own name or in Borrower’s name.

(ix) Any  rights,  remedies,  duties  or  obligations  granted  or  undertaken  by  Borrower  to  any  issuer  or  correspondent  in  any  application  for  any  Letter  of
Credit, or any other agreement in favor of any issuer or correspondent relating to any Letter of Credit, shall be deemed to have been granted or undertaken
by Borrower to Lender. Any duties or obligations undertaken by Lender to any issuer or correspondent in any application for any Letter of Credit, or any
other agreement by Lender in favor of any issuer or correspondent relating to any Letter of Credit, shall be deemed to have been undertaken by Borrower to
Lender and to apply in all respects to Borrower.

(x) If as a result of any regulatory change there shall be imposed, modified, or deemed applicable any tax, reserve, special deposit, or similar requirement
against or with respect to or measured by reference to Letters of Credit issued or to be issued hereunder or the Lender’s commitment to issue Letters of
Credit hereunder, and the result shall be to increase the cost to the Lender of issuing or maintaining any Letter of Credit or its commitment to issue Letters
of Credit hereunder or reduce any amount receivable by the Lender hereunder in respect of any Letter of Credit (which increase in cost, or reduction in
amount receivable, shall be the result of the Lender’s reasonable allocation of the aggregate of such increases or reductions resulting from such event),
then, upon demand by the Lender, the Borrower agrees to pay the Lender, from time to time as specified by the Lender, such additional amounts as shall be
sufficient  to  compensate  the  Lender  for  such  increased  costs  or  reductions  in  amount.  A  statement  as  to  such  increased  costs  or  reductions  in  amount
incurred by the Lender, submitted by the Lender to the Borrower, shall be conclusive as to the amount thereof, provided that the determination thereof is
made on a reasonable basis.

Section 2.02 Interest Rates.

(a) Subject to any outstanding Base Rate Advances pursuant to Section 2.16(a), the outstanding principal balance of the Revolving Advances shall bear
interest from the date thereof until maturity at a varying rate of interest which is the BSBY Rate plus the Applicable Margin. In no event to exceed the
Maximum Nonusurious Interest Rate.

(b) Upon the occurrence and during the continuance of an Event of Default, the principal and past due interest (to the extent permitted by law) in respect of
the Revolving Advances shall bear interest at a rate which is the BSBY Rate (or the Base Rate, in the case of any Base Rate Advances outstanding pursuant
to Section 2.16(a)) plus the Applicable Margin, plus two percent (2.00%). In no event shall any such rate exceed the Maximum Nonusurious Interest Rate.

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Exhibit 10.01
2023 10-K

(c) If at any time such rate of interest would exceed the Maximum Nonusurious Interest Rate but for the provisions hereof limiting interest to the Maximum
Nonusurious  Interest  Rate,  then  any  subsequent  reduction  shall  not  reduce  the  rate  of  interest  on  the  Revolving  Advances  below  the  Maximum
Nonusurious Interest Rate until the aggregate amount of interest accrued on the Revolving Advances equals the aggregate amount of interest which would
have accrued on the Revolving Advances if the interest rate had not been limited by the Maximum Nonusurious Interest Rate.

(d) All accrued but unpaid interest on the principal balance of the Revolving Advances shall be paid in arrears on each Interest Payment Date and on the
Drawdown Termination Date, provided that interest accruing at the Default Interest Rate pursuant to Section 2.02(b) shall be payable on demand. The then
outstanding  principal  amount  of  the  Revolving  Advances  and  all  accrued  but  unpaid  interest  thereon  shall  be  due  and  payable  on  the  Drawdown
Termination Date.

Section 2.03 Notice and Manner of Revolving Credit Borrowing.

(a) Revolving Advances under the Revolving Credit Note may be made by Lender at the written request (which may be sent via electronic mail) of any
officer or agent of Borrower designated by or acting under the authority of resolutions of the board of directors, board of managers or other governing body,
as applicable of Borrower, a duly certified or executed copy of which shall be furnished to Lender, until written notice of the revocation of such authority is
received by Lender. Any Revolving Advance shall be conclusively presumed to have been made under the terms of the Revolving Credit Note, to or for the
benefit of Borrower, or in accordance with such requests and directions, or when said Revolving Advances are deposited to the credit of the account of
Borrower regardless of the fact that Persons other than those authorized hereunder may have authority to draw against such account, or may have requested
a Revolving Advance. Each written request for a Revolving Advance must be received by Lender not later than 11:00 a.m. (Dallas, Texas time) on the
requested date of any Revolving Advance.

(b) Lender shall be entitled to rely upon, and shall be fully protected in relying upon, any instruction, request, notice or other communication with respect
to  Revolving  Advances  or  similar  notices  believed  by  Lender  to  be  genuine.  Lender  may  assume  that  each  Person  executing  and  delivering  such  an
instruction, request or notice was duly authorized.

Section 2.04 Limitation. Lender shall have no obligation to make Revolving Advances or issue or arrange any Letter of Credit hereunder to the extent such
Revolving  Advance  or  Letter  of  Credit  would  cause  the  Revolving  Credit  Exposure  to  exceed  the  Borrowing  Base  then  in  effect.  If  at  any  time  the
Revolving  Credit  Exposure  exceeds  the  Borrowing  Base  then  in  effect,  such  amount  shall  be  deemed  an  “Overadvance”.  Notwithstanding  anything
contained herein to the contrary, an Overadvance shall be considered a Revolving Advance and shall bear interest at the rates set forth in Section 2.02 and
be secured by any Lien granted under the Security Instruments.

Section  2.05  Cash  Dominion.  During  any  Trigger  Period,  all  funds  credited  to  the  Blocked  Accounts  shall  be  promptly  applied  by  Lender  to  the
Indebtedness whether or not such Indebtedness shall have, by its terms, matured, such application to be made to principal or interest or expenses as Lender
may elect; provided, however, Lender need not apply or give credit for any item included in such sums until one Business Day after the final collection
thereof; provided, further, however, that Lender’s failure to so apply any such sums shall not be a waiver of Lender’s right to so apply such sums or any
other sums at any time during a Trigger Period. Notwithstanding anything herein to the contrary, to the extent any funds credited to the Blocked Accounts
constitute Net Cash Proceeds that are otherwise required to be utilized to prepay the Revolving Advances pursuant to Section 2.08, the application of such
Net Cash Proceeds shall be subject to Section 2.08. Notwithstanding anything herein to the contrary, amounts received from the Borrower or any Guarantor
that is not an “eligible contract participant” under the Commodity Exchange Act shall not be applied to any Excluded Swap Obligations.

Section 2.06 Computation. All payments of interest shall be computed on the per annum basis of a year of three hundred sixty (360) days and for the actual
number of days (including the first but excluding the last day) elapsed unless such calculation would result in a usurious rate, in which case interest shall be
calculated on a per annum

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Exhibit 10.01
2023 10-K

basis of a year of three hundred sixty-five (365) days or three hundred sixty-six (366) days, as the case may be. Each determination by Lender of an interest
rate or fee hereunder shall be conclusive and binding for all purposes, absent manifest error.

Section 2.07 Voluntary Prepayments and Reborrowings. Borrower shall have the right to prepay Revolving Advances without premium or penalty, in whole
or in part from time to time upon one (1) Business Day prior written notice to Lender. The unpaid principal balance of the Notes at any time shall be the
total amounts loaned or advanced thereunder by Lender, less the amount of payments or prepayments of principal made thereon by or for the account of
Borrower. It is contemplated that by reason of prepayments thereon there may be times when no Indebtedness is owing thereunder; but notwithstanding
such occurrences, the Notes and Security Instruments shall remain valid and be in full force and effect as to loans or advances made pursuant to and under
the terms of the Notes subsequent to each such occurrence. All loans or advances and all payments or prepayments made thereunder on account of principal
or interest may be evidenced by Lender, or any subsequent holder, maintaining in accordance with its usual practice an account or accounts evidencing the
Indebtedness of Borrower resulting from all loans or advances and all payments or prepayments thereunder from time to time and the amounts of principal
and interest payable and paid from time to time thereunder, in which event, in any legal action or proceeding in respect of the Notes, the entries made in
such account or accounts shall be conclusive evidence of the existence and amounts of the obligations of Borrower therein recorded (absent manifest error).

Section 2.08 Mandatory Prepayments. Borrower shall make a prepayment of the Revolving Advances upon the occurrence of any of the following, at the
following times and in the following amounts:

(a) If  at  any  time  an  Overadvance  exists,  the  Borrower  shall  immediately  repay  the  amount  of  such  Overadvance  plus  all  accrued  and  unpaid  interest
thereon.

(b) Within one (1) Business Day after the receipt by any Loan Party of any Net Cash Proceeds from any Asset Disposition not otherwise permitted by
Section 5.05, then the Borrower shall prepay the Revolving Advances in an amount equal to one hundred percent (100%) of such Net Cash Proceeds.

(c) Within one (1) Business Day after receipt by any Loan Party of any Net Cash Proceeds from any issuance of Stock of any Loan Party (excluding (x) any
issuance of Stock pursuant to any employee or director option program, benefit plan or compensation program and (y) any issuance by a Loan Party to any
other Loan Party), Borrower shall prepay the Revolving Advances in an amount equal to fifty percent (50%) of such Net Cash Proceeds.

(d) Concurrently with the receipt by any Loan Party of any Net Cash Proceeds from any issuance of any Debt not permitted to be incurred under Section
5.01, Borrower shall prepay the Revolving Advances in an amount equal to one hundred percent (100%) of such Net Cash Proceeds.

Prepayments received under Section 2.08 shall be applied to reduce the outstanding principal balance of the Revolving Credit Note.

Section  2.09  Cross-collateralization  and  Default.  The  Security  Instruments,  including  this  Agreement,  the  Notes  and  any  other  instrument  given  in
connection with, or as security for, any Indebtedness of Borrower or any Subsidiary, shall serve as security one for the other, and an event of default under
the Notes, this Agreement or any such instrument shall constitute an event of default under all such other instruments.

Section 2.10 Operating Accounts. Attached hereto as Schedule 2.11 is a listing of all present operating accounts which are checking or other demand daily
depository accounts maintained by Borrower (the “Operating Accounts”) together with the address of the depository, the account number(s) maintained
with such depository, and a contact person at such depository. To induce Lender to establish the interest rates provided for herein and in order to enable
Lender to more fully monitor Borrower’s financial condition, Borrower will use Lender as its primary depository bank for the maintenance of business,
cash management, operating and administrative accounts.

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Exhibit 10.01
2023 10-K

Section 2.11 Cash Collateral Blocked Accounts. Borrower and Lender shall establish with Lender certain lockboxes and blocked accounts as agreed upon
by the Lender (collectively “Blocked Accounts”), for the benefit of Lender, for the deposit of all receipts and collections in accordance with Section 2.12
hereof, pursuant to executed Deposit Account Control Agreements in form and substance satisfactory to Lender, in its reasonable discretion. All receipts
and collections deposited in such Blocked Accounts shall be pledged to Lender and forwarded on a daily basis to an account held by Lender. During a
Trigger  Period,  proceeds  received  from  such  Blocked  Accounts  shall  be  applied  against  any  Indebtedness  owing  by  Borrower  to  Lender  and  shall  be
applied in accordance with Section 2.05 hereof. Only Lender shall have the right to direct withdrawals from such Blocked Accounts. Each bank at which
any such Blocked Account is maintained shall waive any right of offset such bank may otherwise have in such Blocked Account and the items deposited
therein. Borrower shall pay all fees and charges as may be required by any depository in which such Blocked Accounts are opened. Subject to Section 4.13,
Borrower shall provide Lender with the duly executed Deposit Account Control Agreement related to such Blocked Accounts. Subject to Section 4.13,
each Loan Party covenants and agrees to notify all of its customers and account debtors in writing on or before such date set forth in Section 4.13 directing
such customers and account debtors to forward all current and future remittances and/or payments owed to such Loan Party to the Blocked Accounts. All of
the Loan Parties’ deposit accounts as of the Closing Date are set forth in Schedule 2.11. Schedule 2.11 sets forth all of the Loan Parties’ deposit accounts as
of the Closing Date constituting Excluded Accounts.

Section 2.12 Collection of Accounts.

(a) All receipts of cash, cash equivalents, checks, credit card receipts, drafts, instruments, and other items of payment arising out of the sale of inventory or
other Property of the Loan Parties or the creation of accounts receivable, including without limitation, insurance proceeds and tax refunds (referred to as
“Receipts”), and all Property of the Loan Parties in which Lender has a security interest or Lien, shall be deposited daily into one or more of the Blocked
Accounts, and shall be held in trust by such Loan Party for Lender until so deposited.

(b) In the event, notwithstanding the provisions of this Section, any Loan Party receives or otherwise has dominion and control of any Receipts, or any
proceeds or collections of any Property of the Loan Parties in which Lender has a security interest or Lien, such Receipts, proceeds, and collections shall be
held in trust by such Loan Party for Lender and shall not be commingled with any of such Loan Party’s other funds or deposited in any account of such
Loan Party other than a Blocked Account.

Section 2.13 Unused Line Fee. If the average daily Revolving Credit Exposure shall be less than the Maximum Revolving Facility in any calendar month,
Borrower shall pay to Lender on the first (1st) day of the next succeeding calendar month a fee (the “Unused Line Fee”) equal to 0.25% per annum of the
amount by which the Maximum Revolving Facility exceeds the average daily Revolving Credit Exposure. The Unused Line Fee shall be calculated on the
basis of a three hundred sixty (360) day year for the actual number of days elapsed and shall be payable for the entire term of this Agreement, including all
renewal terms, or for so long as any of the Indebtedness is outstanding.

Section 2.14 Closing Fee. Borrower shall pay to Lender on the Closing Date a fee in the amount of $62,500 with respect to the Commitment (collectively,
the “Closing Fee”), and, to the maximum extent permitted by applicable law, such fees shall not be deemed interest.

Section 2.15 Illegality. If any applicable law or regulation has made it unlawful, or that any Governmental Authority has asserted that it is unlawful, for
Lender to make, maintain or fund Revolving Advances whose interest is determined by reference to the BSBY Rate, or to determine or charge interest rates
based upon the BSBY Rate, then, on notice thereof by Lender to Borrower, any obligation of Lender to make or continue BSBY Rate Advances shall be
suspended until Lender notifies Borrower that the circumstances giving rise to such determination no longer exist. Upon receipt of such notice, Borrower
shall, upon demand from Lender, prepay all BSBY Rate Advances either on the last day of the Interest Period therefor, if Lender may lawfully continue to
maintain  BSBY  Rate  Advances  to  such  day,  or  immediately,  if  Lender  may  not  lawfully  continue  to  maintain  BSBY  Rate  Advances.  Upon  any  such
prepayment, Borrower shall also pay accrued interest on the amount so prepaid or converted.

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Exhibit 10.01
2023 10-K

Section 2.16 Changed Circumstances; Benchmark Replacement.

(a) Changed Circumstances. Subject to clause (b) below, if prior to the commencement of any Interest Period for any Benchmark Rate Advance,

(i) Lender determines (which determination shall be conclusive and binding absent manifest error) in connection with any request for a Benchmark Rate
Advance or continuation thereof or otherwise, that for any reason adequate and reasonable means do not exist for determining the applicable Benchmark
for any requested Interest Period with respect to a proposed Benchmark Rate Advance (provided that no Benchmark Transition Event shall have occurred
at such time); or

(ii) Lender determines that the applicable Benchmark for any requested Interest Period with respect to a proposed BSBY Rate Advance will not adequately
and fairly reflect the cost to Lender of funding or maintaining the Benchmark Rate Advances included in such Revolving Advance for such Interest Period,

then Lender will promptly so notify Borrower. Thereafter, until Lender revokes such notice, Borrower may continue to borrow and maintain outstanding
Revolving Advances hereunder, and each Revolving Advance made or outstanding hereunder shall accrue interest at the Base Rate plus the Applicable
Margin. Upon receipt of such notice, Borrower may revoke any pending request for a Revolving Advance of, conversion to or continuation of Benchmark
Rate Advance.

(b) Benchmark Replacement Setting.

(i) Benchmark Replacement. Notwithstanding anything to the contrary herein or in any other Security Instrument, if a Benchmark Transition Event and its
related  Benchmark  Replacement  Date  have  occurred  prior  to  the  Reference  Time  in  respect  of  any  setting  of  the  then-current  Benchmark,  then  if  a
Benchmark Replacement is determined in accordance with any of clauses (a), (b) or (c) of the definition of “Benchmark Replacement” for such Benchmark
Replacement Date, such Benchmark Replacement will replace such Benchmark for all purposes hereunder and under any Security Instrument in respect of
such Benchmark setting and subsequent Benchmark settings without any amendment to, or further action or consent of any other party to, this Agreement
or any other Security Instrument.

(ii) Benchmark  Replacement  Conforming  Changes.  In  connection  with  the  implementation  of  a  Benchmark  Replacement,  Lender  will  have  the  right  to
make  Benchmark  Replacement  Conforming  Changes  from  time  to  time  and,  notwithstanding  anything  to  the  contrary  herein  or  in  any  other  Security
Instrument,  any  amendments  implementing  such  Benchmark  Replacement  Conforming  Changes  will  become  effective  without  any  further  action  or
consent of any other party to this Agreement or any other Security Instrument.

(iii) Notices; Standards for Decisions and Determinations. Lender will promptly notify Borrower of (A) any occurrence of a Benchmark Transition Event
and  its  related  Benchmark  Replacement  Date,  (B)  the  implementation  of  any  Benchmark  Replacement,  (C)  the  effectiveness  of  any  Benchmark
Replacement  Conforming  Changes,  (D)  the  removal  or  reinstatement  of  any  tenor  of  a  Benchmark  pursuant  to  clause  (iv)  below  and  (E)  the
commencement or conclusion of any Benchmark Unavailability Period. Any determination, decision or election that may be made by Lender pursuant to
this  Section  2.16(b),  including  any  determination  with  respect  to  a  tenor,  rate  or  adjustment  or  of  the  occurrence  or  non-occurrence  of  an  event,
circumstance or date and any decision to take or refrain from taking any action or any selection, will be conclusive and binding absent manifest error and
may be made in its or their sole discretion and without consent from any other party to this Agreement or any other Security Instrument, except, in each
case, as expressly required pursuant to this Section 2.16(b).

(iv) Unavailability of Tenor of Benchmark. Notwithstanding anything to the contrary herein or in any other Security Instrument, at any time (including in
connection with the implementation of a Benchmark Replacement), (A) if the then-current Benchmark is a term rate (including BSBY or Term SOFR) and
either (1) any tenor for such Benchmark is not displayed on a screen or other information service that publishes such rate from time to time as selected by
Lender in its reasonable discretion or (2) the regulatory supervisor for the administrator of such Benchmark has provided a public statement or publication
of information announcing that any tenor for such

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Exhibit 10.01
2023 10-K

Benchmark is or will be no longer representative, then Lender may modify the definition of “Interest Period” for any Benchmark settings at or after such
time to remove such unavailable or non-representative tenor and (B) if a tenor that was removed pursuant to clause (i) above either (1) is subsequently
displayed  on  a  screen  or  information  service  for  a  Benchmark  (including  a  Benchmark  Replacement)  or  (2)  is  not,  or  is  no  longer,  subject  to  an
announcement that it is or will no longer be representative for a Benchmark (including a Benchmark Replacement), then Lender may modify the definition
of “Interest Period” for all Benchmark settings at or after such time to reinstate such previously removed tenor.

(v) Benchmark  Unavailability  Period.  Upon  Borrower’s  receipt  of  notice  of  the  commencement  of  a  Benchmark  Unavailability  Period,  Borrower  may
revoke  any  request  for  a  Benchmark  Rate  Advance  of,  conversion  to  or  continuation  of  Benchmark  Rate  Advance  to  be  made,  converted  or  continued
during any Benchmark Unavailability Period.

(vi) BSBY Replacement. Notwithstanding anything to the contrary in this Agreement or any other Security Instrument, at any time that BSBY is the then
current Benchmark, if Lender determines (which determination shall be conclusive absent manifest error), or the Borrower notifies Lender that Borrower
has determined, that:

(A) adequate and reasonable means do not exist for ascertaining a one month interest period of BSBY, including, without limitation, because the BSBY
Screen Rate is not available or published on a current basis and such circumstances are unlikely to be temporary; or

(B) Bloomberg or any successor administrator of the BSBY Screen Rate or a Governmental Authority having jurisdiction over Lender or Bloomberg or
such administrator has made a public statement identifying a specific date after which one month interest period of BSBY or the BSBY Screen Rate shall
or will no longer be representative or made available, or used for determining the interest rate of loans, or shall or will otherwise cease, provided that, at the
time of such statement, there is no successor administrator that is satisfactory to Lender, that will continue to provide such representative interest period of
BSBY  after  such  specific  date  (the  latest  date  on  which  one  month  interest  period  of  BSBY  or  the  BSBY  Screen  Rate  are  no  longer  representative  or
available permanently or indefinitely, the “Scheduled Unavailability Date”);

then, on a date and time determined by Lender (any such date, the “BSBY Replacement Date”), which date shall be at the end of an Interest Period or on
the  relevant  interest  payment  date,  as  applicable,  for  interest  calculated  and,  solely  with  respect  to  clause  (B)  above,  no  later  than  the  Scheduled
Unavailability Date, BSBY will be replaced hereunder and under any Security Instrument with a Benchmark Replacement determined in accordance with
the definition thereof.

Section 2.17 Uncommitted Increase to the Maximum Revolving Facility.

(a) Request for Increase. Provided no Event of Default has occurred and is continuing, upon notice to Lender, Borrower may from time to time, request that
the  Lender  increase  to  the  Maximum  Revolving  Facility  by  an  additional  amount  not  to  exceed  $5,000,000;  provided  that  (i)  the  Maximum  Revolving
Facility shall in no event exceed $25,000,000 after giving effect to all such increases implemented pursuant to this Section 2.17, (ii) any such request for an
increase shall be in a minimum amount of $5,000,000, and (iii) Borrower may make a maximum of one such request.

(b) Conditions to Effectiveness of Increase. As a condition precedent to such increase, (i) each Loan Party shall deliver to Lender a certificate of such Loan
Party dated as of the date of such increase, signed by a responsible officer of such Loan Party, in each case in form and substance satisfactory to Lender,
(A)  certifying  and  attaching  the  resolutions  adopted  by  such  Loan  Party  approving  or  consenting  to  such  increase,  and  (B)  in  the  case  of  Borrower,
certifying  that,  before  and  after  giving  effect  to  such  increase,  (x)  the  representations  and  warranties  contained  in  Article  III  and  the  other  Security
Instruments are true and correct in all material respects (or, if qualified by “materiality,” “Material Adverse Effect” or similar language, in all respects after
giving effect to such qualification) on and as of the date of such increase, except to the extent that such representations and warranties specifically refer to
an earlier date, in which case they are true and correct as of such earlier date (or, if qualified by

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Exhibit 10.01
2023 10-K

“materiality,” “Material Adverse Effect” or similar language, in all respects as of such earlier date after giving effect to such qualification), (y) no Default
has occurred and is continuing and (z) the Borrower is in pro forma compliance with the financial covenant contained in Section 5.13 and (ii) the Borrower
shall deliver to Lender legal opinions and other documents consistent with those delivered on the Closing Date, to the extent requested by the Lender.

ARTICLE III
REPRESENTATIONS AND WARRANTIES

In  order  to  induce  Lender  to  enter  into  this  Agreement,  each  Loan  Party  represents  and  warrants  to  Lender  (which  representations  and  warranties  will
survive the delivery of the Notes and the making of the loans thereunder) and upon each request for a loan represents and warrants to Lender that:

Section 3.01 Existence. Each Loan Party is duly organized, legally existing and in good standing under the laws of the jurisdiction in which it is organized
and is duly qualified as a foreign entity in all jurisdictions in which the nature of its business makes such qualification necessary and where failure to so
qualify  could  result  in  a  Material  Adverse  Effect.  Neither  Borrower  nor  any  other  Loan  Party  has  been  known  as  or  used  any  fictitious  or  trade  names
except  those  listed  on  Schedule  3.01  attached  hereto.  Except  as  set  forth  on  Schedule  3.01,  neither  Borrower  nor  any  of  its  Subsidiaries  has  been  the
survivor of a merger or consolidation or acquired all or substantially all of the assets of any Person. On the date hereof, the chief executive offices of each
Loan Party and each Loan Party’s records concerning its accounts receivable are located only at the address set forth on Schedule 3.01 and its only other
places  of  business  and  the  only  other  locations  of  Collateral  (together  with  the  owners  and/or  operators  thereof),  if  any,  are  the  addresses  set  forth  on
Schedule 3.01, subject to the right of the Loan Parties to establish new locations in accordance with the terms of this Agreement.

Section 3.02 Power and Authorization. Borrower is duly authorized and empowered to create, execute and issue the Notes; and Borrower and each Loan
Party are duly authorized and empowered to execute, deliver and perform this Agreement and the other Security Instruments to which it is a party; and all
action on Borrower’s or any Loan Party’s part requisite for the due creation and issuance of the Notes and for the due execution, delivery and performance
of the Security Instruments, including this Agreement, to which Borrower or any Loan Party is a party has been duly and effectively taken. The board of
directors,  board  of  managers  or  other  governing  body,  as  applicable,  of  each  Loan  Party  acting  pursuant  to  a  duly  called  and  constituted  meeting,  after
proper notice, or pursuant to valid and unanimous consent, has determined (a) that entry into and performance of this Agreement and each of the other
documents to which such Loan Party is a party, directly or indirectly benefits such Loan Party and (b) that adequate and fair consideration and reasonably
equivalent value has been received by such Loan Party to execute and perform this Agreement and each of the other documents to which it is a party.

Section 3.03 Binding Obligations. This Agreement does constitute, and the Notes and other Security Instruments to which Borrower or any Loan Party is a
party upon their creation, issuance, execution and delivery will constitute, valid and binding obligations of Borrower or such Loan Party, as the case may
be, enforceable in accordance with their respective terms.

Section 3.04 No Legal Bar or Resultant Lien. The Notes, this Agreement and the other Security Instruments to which Borrower or any Loan Party is a
party, do not and will not (a) violate any provisions of the Constituent Documents of Borrower or any Loan Party, or any contract, agreement, instrument,
law, regulation, order, injunction, judgment, decree or writ to which Borrower or any Loan Party is subject or to which its Properties is bound, or (b) result
in the creation or imposition of any Lien upon any Properties of Borrower or any Loan Party, other than those contemplated by this Agreement.

Section 3.05 No Consent. The execution, delivery and performance of the Notes, this Agreement and the other Security Instruments to which Borrower or
any Loan Party is party do not require the consent or approval of any other Person, including, without limitation, any regulatory authority or governmental
body of the United States or any state thereof or any political subdivision of the United States or any state thereof.

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Exhibit 10.01
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Section 3.06 Financial Condition. The audited consolidated financial statements of the Borrower and its Subsidiaries for the fiscal year ending December
31, 2020 and the unaudited, consolidated financial statements of Borrower and its Subsidiaries for the fiscal quarters ending March 31, 2021, June 30, 2021
and September 30, 2021, in each case, which have been delivered to Lender, have been prepared from the books and records of Borrower in accordance
with  GAAP,  consistently  applied,  and  present  fairly,  in  all  material  respects,  the  financial  condition  and  results  of  the  operations  of  Borrower  and  its
Subsidiaries as at the date or dates and for the period or periods stated. There has been no Material Adverse Effect, except as disclosed to Lender in writing.

Section 3.07 [Reserved].

Section 3.08 Ownership. As of the Closing Date, the authorized capital Stock of each of the Borrower’s Subsidiaries, and the number and ownership of all
outstanding  capital  Stock  of  each  of  the  Borrower’s  Subsidiaries  is  as  set  forth  on  Schedule  3.08  attached  hereto.  As  of  the  Closing  Date,  there  are  no
outstanding subscriptions, warrants, options, calls, commitments, convertible securities or other agreements to which Borrower or any of its Subsidiaries is
a party or by which it is bound, calling for the issuance of any capital Stock or securities convertible into capital Stock of Borrower or any Subsidiary,
except as disclosed on Schedule 3.08.

Section 3.09 Liabilities. Except for liabilities (a) incurred in the normal course of business, (b) described in the Financial Statements or (c) otherwise set
forth on the schedules hereto or to any Security Instrument, neither Borrower nor any of its Subsidiaries has liabilities, direct or contingent, owing to any
Person other than Lender. Except as described in the Financial Statements, or as otherwise disclosed to Lender in writing, there is no litigation, legal or
administrative proceeding, investigation or other action of any nature pending or, to the knowledge of Borrower, threatened against Borrower or any of its
Subsidiaries (i) which would reasonably be expected to have a Material Adverse Effect or (ii) that involves the validity or enforceability of any Security
Instrument (including any provision relating to the Loan Parties’ obligation to repay the Indebtedness or any provision relating to the validity or perfection
of any Lien created by any Security Instrument).

Section 3.10 Taxes; Governmental Charges. Borrower and each of its Subsidiaries have filed all tax returns and reports required to be filed and have paid
all taxes, assessments, fees and other governmental charges levied upon it, other than, in each case, (a) those which are being contested in good faith by
appropriate proceedings and for which the Borrower has set aside on its books adequate reserves to the extent required by GAAP, or (b) to the extent the
failure to pay would not reasonably be expected to have a Material Adverse Effect. Borrower knows of no pending investigation of Borrower or any of its
Subsidiaries by any taxing authority in connection with any material taxes or of any pending but unassessed material tax liability of Borrower or any of its
Subsidiaries.

Section 3.11 Title. Borrower and each of its Subsidiaries have good and indefeasible title to their respective material Properties, free and clear of all Liens,
except for Permitted Liens.

Section  3.12  Defaults.  Neither  Borrower  nor  any  of  its  Subsidiaries  is  in  default  under  any  indenture,  mortgage,  deed  of  trust,  agreement  or  other
instrument to which Borrower or any of its Subsidiaries is a party or by which Borrower or any of its Subsidiaries is bound, except as disclosed to Lender
in writing or that would not reasonably be expected to result in a Material Adverse Effect. No Default or Event of Default hereunder has occurred and is
continuing.

Section 3.13 Use of Proceeds; Margin Stock. The proceeds of the Revolving Advances will be used by Borrower (a) to repay existing Debt on the Closing
Date,  (b)  for  fees  and  expenses  incurred  in  connection  with  the  consummation  of  this  Agreement  and  the  transactions  contemplated  thereby  and  (c)  as
working capital for the business of the Borrower and its Subsidiaries. None of such proceeds will be used for, and neither Borrower nor any Loan Party are
engaged  in  the  business  of,  extending  credit  for  the  purpose  of  purchasing  or  carrying  any  “margin  stock”  as  defined  in  Regulation  U  of  the  Board  of
Governors  of  the  Federal  Reserve  System  (12  C.F.R.  Part  221),  or  for  the  purpose  of  reducing  or  retiring  any  Debt  which  was  originally  incurred  to
purchase or carry margin stock or for any other purpose which would constitute this transaction a “purpose credit” within the meaning of said Regulation
U. No part of the proceeds of the loans evidenced by the Notes will be used for any purpose which violates Regulation X of the Board of Governors of the
Federal Reserve System (12 C.F.R. Part 224). Neither

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Exhibit 10.01
2023 10-K

Borrower nor any Loan Party nor any Person acting on behalf of Borrower or any Loan Party has taken or will take any action which would cause the
Notes  or  any  of  the  Security  Instruments,  including  this  Agreement,  to  violate  Regulation  U  or  any  other  regulation  of  the  Board  of  Governors  of  the
Federal Reserve System or to violate the Exchange Act or any rule or regulation thereunder, in each case as now in effect or as the same may hereafter be in
effect. No part of the proceeds of any Revolving Advance will be used directly or indirectly to fund any operations in, finance any investment or activities
in or make any payments to, a Sanctioned Person, or in any other matter that will result in any violation by any Person (including Lender) of any Anti-
Corruption Laws or any Sanctions.

Section 3.14 Compliance with the Law. Neither Borrower nor any of its Subsidiaries:

(a)  is  in  violation  of  any  law,  ordinance,  or  governmental  rule  or  regulation  to  which  Borrower  or  any  of  its  Subsidiaries  or  any  of  their  respective
Properties are subject, including but not limited to, those laws, ordinances and governmental rules and regulations regarding employee wages and overtime,
that would reasonably be expected to result in a Material Adverse Effect;

(b) has failed to obtain any license, certificate, permit, franchise or other governmental authorization necessary for the operation of its businesses, in each
case, the failure to do so would reasonably be expected to result in a Material Adverse Effect; or

(c) has  failed  to  obtain  any  other  license,  certificate,  permit,  franchise  or  other  governmental  authorization  necessary  to  the  ownership  of  any  of  their
respective Properties or the conduct of their respective businesses; which violation or failure would reasonably be expected to result in a Material Adverse
Effect.

Section 3.15 ERISA. Each Loan Party is in compliance in all material respects with the applicable provisions of ERISA, and no “reportable event,” as such
term is defined in Section 4043 of ERISA, has occurred with respect to any Plan of Borrower or any of its Subsidiaries.

Section  3.16  Subsidiaries.  A  list  of  all  the  existing  Subsidiaries  of  Borrower  as  of  the  date  hereof  is  provided  on  Schedule  3.16  attached  hereto  and
incorporated by reference.

Section 3.17 Direct Benefit From Loans. Borrower has received or, upon the execution and funding thereof, will receive (a) direct benefit from the making
and  execution  of  this  Agreement  and  the  other  documents  to  which  it  is  a  party,  and  (b)  fair  and  independent  consideration  for  the  entry  into,  and
performance of, this Agreement and the other Security Instruments to which it is a party.

Section 3.18 RICO. Neither Borrower nor any Guarantor is in violation of any laws, statutes or regulations, including, without limitation, the Racketeer
Influenced  and  Corrupt  Organization  Act  of  1970,  as  amended  (“RICO”),  which  contain  provisions  which  could  potentially  override  Lender’s  security
interest in the Collateral.

Section 3.19 Leases and Inventory Locations. Borrower and/or the Guarantors are parties to certain lease agreements pertaining to real property upon which
Borrower or a Guarantor operates its business and certain material personal property leases (each individually, a “Lease” and collectively, the “Leases”).
Schedule 3.19 attached hereto sets forth, as of the date hereof, the landlord(s) of the Property associated with each real estate Lease, the expiration date of
the respective Lease, and any renewal notice period of each Lease. Schedule 3.19 is complete and correct and fully and accurately describes all real estate
Leases to which Borrower and/or any other Loan Party is a party as of the date hereof.

Section  3.20  Patents,  Trademarks,  Copyrights  and  Licenses.  To  the  knowledge  of  the  Borrower,  each  Loan  Party  owns  or  possesses  all  the  patents,
trademarks, service marks, trade names, copyrights and licenses necessary for the present and planned future conduct of its business without any known
conflict with the rights of others, except to the extent such failure to own, license or possess, either individually or in the aggregate, could not reasonably be
expected to have a Material Adverse Effect. As of the Closing Date, all such patents, trademarks, service marks, trade names, copyrights, licenses and other
similar rights are listed on Schedule 3.20 attached hereto.

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Exhibit 10.01
2023 10-K

Section 3.21 Perfection of Liens. The security interests and Liens granted to Lender under this Agreement and the other Security Instruments constitute
valid and perfected Liens and security interests in and upon the Collateral.

Section 3.22 [Reserved].

Section 3.23 Patriot  Act.  Neither  Borrower  nor  any  of  its  Subsidiaries  is  in  violation  of  any  applicable  anti-money  laundering  law  or  regulation  in  any
material respect.

Section 3.24 Anti-Corruption Laws and Sanctions. The Borrower has implemented and maintains in effect policies and procedures designed to promote and
achieve  compliance  by  the  Borrower  and  its  Subsidiaries  with  applicable  Anti-Corruption  Laws  and  applicable  Sanctions.  The  Borrower  and  its
Subsidiaries  are  in  compliance  with  applicable  Anti-Corruption  Laws  and  applicable  Sanctions  in  all  material  respects.  None  of  the  Borrower  or  its
Subsidiaries,  or  any  of  their  respective  directors,  officers  or,  to  the  knowledge  of  the  Borrower,  employees  or  agents  that  will  act  in  any  capacity  in
connection with the credit facility established hereby, is a Sanctioned Person.

Section 3.25 Solvency. After giving effect to the transactions contemplated hereby (including, without limitation, each Revolving Advance and issuance of
a Letter of Credit), the aggregate assets (after giving effect to amounts that could reasonably be received by reason of indemnity, offset, insurance or any
similar arrangement), at a fair valuation, of the Loan Parties, taken as a whole, will exceed the aggregate liabilities of the Loan Parties on a consolidated
basis, as their liabilities become absolute and mature, each of the Loan Parties will not have incurred or intended to incur, and will not believe that it will
incur, liabilities beyond its ability to pay such liabilities (after taking into account the timing and amounts of cash to be received by each of the Loan Parties
and the amounts to be payable on or in respect of its liabilities, and giving effect to amounts that could reasonably be received by reason of indemnity,
contribution,  reimbursement,  subrogation,  offset,  insurance  or  any  similar  arrangement)  as  such  liabilities  become  absolute  and  mature,  and  each  of  the
Loan Parties will not have (and will have no reason to believe that it will have thereafter) unreasonably small capital for the conduct of its business.

Section  3.26  Swap  Agreements  and  Qualified  ECP  Guarantor.  Schedule  3.26,  as  of  the  date  hereof,  sets  forth  a  true  and  complete  list  of  all  Swap
Agreements of the Borrower and its Subsidiaries, the material terms thereof (including the type, term, effective date, termination date and notional amounts
or  volumes),  the  net  mark  to  market  value  thereof,  all  credit  support  agreements  relating  thereto  (including  any  margin  required  or  supplied)  and  the
counterparty to each such agreement. The Borrower is a Qualified ECP Guarantor.

Section 3.27 Disclosure.

(a) The reports, financial statements, certificates or other information furnished by or on behalf of Borrower or any of its Subsidiaries to Lender of any of
its  Affiliates  in  connection  with  the  negotiation  of  this  Agreement  or  any  other  Security  Instrument  or  delivered  hereunder  or  under  any  other  Security
Instrument (taken as a whole) do not contain any untrue statement of a material fact or omit any material fact required to be stated therein or necessary to
make the statements made therein, in light of the circumstances under which they are made, not misleading as of the time when made or delivered, giving
effect  to  all  supplements  and  updates  thereto;  provided  that,  with  respect  to  projected  financial  information,  the  Borrower  represents  only  that  such
information was prepared in good faith based upon assumptions believed to be reasonable at the time. There is no fact or circumstance that the Borrower
has failed to disclose to Lender in writing that would reasonably be expected to have a Material Adverse Effect.

(b) As of the Closing Date, the information included in the Beneficial Ownership Certification, if any, is true and correct in all respects.

Section 3.28 Investment  Company.  Neither  the  Borrower  nor  any  of  its  Subsidiaries  is  an  “investment  company”  as  defined  in,  or  subject  to  regulation
under, the Investment Company Act of 1940, as amended.

ARTICLE IV
AFFIRMATIVE COVENANTS

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Exhibit 10.01
2023 10-K

Without the prior written consent of Lender, Borrower will at all times comply with the covenants contained in this Article IV, from the Closing Date until
the principal of and interest on each Revolving Advance and all fees payable hereunder and all other amounts payable under the Security Instruments shall
have been paid in full (in each case, other than contingent indemnification and expense reimbursements amounts for which no claim has been made) and all
Letters  of  Credit  shall  have  expired  or  terminated  and  all  LC  Disbursements  shall  have  been  reimbursed  and  the  Commitment  have  expired  or  been
terminated, the Borrower covenants and agrees with the Lenders that:

Section 4.01 Financial Statements and Reports. Borrower and all of its Subsidiaries will promptly furnish to Lender from time to time upon request such
information  regarding  the  business  and  affairs  and  financial  condition  of  Borrower  and  all  its  Subsidiaries  as  Lender  may  reasonably  request,  and  will
furnish to Lender:

(a)  Annual  Financial  Statements.  As  soon  as  available  and  in  any  event  within  one  hundred  twenty  (120)  days  after  the  close  of  each  fiscal  year  of
Borrower (or, if earlier, on the date on which such financial statements are required to be filed with the SEC after giving effect to any permitted extensions
pursuant to Rule 12b-25 under the Exchange Act)), commencing with the fiscal year ending December 31, 2021, audited Financial Statements of Borrower
and its Subsidiaries, consisting of the consolidated balance sheets of Borrower and its Subsidiaries as at the end of such year and the consolidated operating
statements of Borrower and its Subsidiaries, as at the end of such year (showing income, expenses and surplus), setting forth in each case in comparative
form figures for the previous fiscal year, in a manner acceptable to Lender and certified by a nationally recognized independent public accounting firm
acceptable to Lender (without a “going concern” or like qualification, commentary or exception and without any qualification or exception as to the scope
of such audit) to the effect that such consolidated financial statements present fairly in all material respects the financial condition and results of operations
of Borrower and its Subsidiaries on a consolidated basis in accordance with GAAP consistently applied.

(b) Monthly Financial Statements. As soon as available and in any event within thirty (30) days after the end of each calendar month, commencing with the
calendar month ending December 31, 2021, the consolidated (i) balance sheets of Borrower and its Subsidiaries, at the end of such month, (ii) cash flow
statements of Borrower and its Subsidiaries, and (iii) operating statements of Borrower and its Subsidiaries, for such month (showing income, expenses and
surplus for such month and for the period from the beginning of the fiscal year to the end of such month), in a manner acceptable to Lender and certified by
the chief financial officer or treasurer of Borrower as presenting fairly in all material respects the financial condition and results of operations of Borrower
and its Subsidiaries on a consolidated basis in accordance with GAAP consistently applied, subject to normal year-end audit adjustments and the absence of
footnotes.

(c) Projections.

(i) Not earlier than thirty (30) days before and not later than forty-five (45) days after the end of each fiscal year of Borrower, monthly projections for
Borrower  and  its  Subsidiaries  for  the  following  year,  consisting  of  the  consolidated  (i)  balance  sheets  of  Borrower  and  its  Subsidiaries,  (ii)  cash  flow
statements of Borrower and its Subsidiaries, and (iii) operating statements of Borrower and its Subsidiaries (showing income, expenses and surplus), in a
manner acceptable to Lender and certified by the chief financial officer or treasurer of Borrower.

(d) Account Agings. As soon as available and in any event within twenty-five (25) days (or earlier if deemed necessary by Lender in its sole discretion
during  a  Trigger  Period)  after  the  end  of  each  calendar  month,  consolidated  agings  of  all  accounts  payable  and  accounts  receivable  of  Borrower  (the
“Account Agings”) showing each such account which is current and each such account which is thirty (30), sixty (60), ninety (90), and over ninety (90)
days past invoice date and, with respect to accounts receivable, reconciling such aging with the Revolving Credit Borrowing Base Reports.

(e) Revolving Credit Borrowing Base Reports. On or before twenty-five (25) days after the end of each calendar month, a report in such form as Lender
may request (each a “Revolving Credit Borrowing Base Report”), reflecting the Eligible Accounts of the Loan Parties as of the end of the preceding month
and calculating the Accounts Advance Amount based thereon, together with the Account Agings, cash receipt journals or copies of checks, invoices for
new billings and backup for all miscellaneous credits and debits, which support such Revolving Credit

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Exhibit 10.01
2023 10-K

Borrowing Base Report; provided that if a Trigger Period is in effect, a Revolving Credit Borrowing Base Report and related documentation shall be due on
or before the third (3rd) Business Day of each week reflecting the Eligible Accounts of the Loan Parties as of the end of the preceding week and calculating
the  Accounts  Advance  Amount  based  thereon.  Such  report  shall  also  reflect  the  amount  of  sales  and  receipts  of  the  Loan  Parties  during  the  preceding
period and such other information as Lender may reasonably request.

(f) Field Examination. Each Loan Party shall, and shall cause each of its Subsidiaries to, permit any representatives designated by Lender (including any
consultants, accountants, lawyers and appraisers retained by Lender) to conduct third-party field exams of the account receivables of the Loan Parties all at
the expense of Borrower (subject to the limitations set forth in this clause (f)) and at such reasonable times. The Loan Parties shall be responsible for the
costs and expenses of (i) one third-party field examination during any twelve (12) month period or (ii) up to two field examinations during any twelve (12)
month period in the event a Trigger Period occurs or is in effect during such period. Additionally, there shall be no limitation on the number or frequency of
third-party field examinations if an Event of Default has occurred and is continuing, and the Loan Parties shall be responsible for the costs and expenses of
any third-party field examinations incurred as a result thereof and while such Event of Default is continuing.

(g) Monthly Bank Statements. If requested by Lender, as soon as available and in any event within twenty-five (25) days (or earlier if deemed necessary by
Lender in its sole discretion during a Trigger Period) after the end of each calendar month, a copy of all bank statements on all cash accounts of Borrower.

(h) Compliance Certificates. Concurrently with any delivery of financial statements under clauses (a) or (b) above, a compliance certificate of a responsible
officer of the Borrower in form and substance reasonably acceptable to the Lender certifying, in the case of the financial statements delivered under clauses
(a) or (b) above, as applicable, that such statements present fairly in all material respects the financial condition and results of operations of the Borrower
and its Subsidiaries on a consolidated basis in accordance with GAAP consistently applied, subject to normal year-end audit adjustments and the absence of
footnotes, certifying as to whether a Default has occurred and, if a Default has occurred, specifying the details thereof and any action taken or proposed to
be taken with respect thereto, setting forth reasonably detailed calculations demonstrating compliance with Section 5.13 (and detailed calculations of the
Fixed Charge Coverage Ratio, regardless if Section 5.13 is then being tested) and stating whether any change in GAAP or in the application thereof has
occurred  since  the  date  of  the  audited  financial  statements  most  recently  delivered  pursuant  to  clause  (a)  above  and,  if  any  such  change  has  occurred,
specifying the effect of such change on the financial statements accompanying such certificate.

(i) Management Letters. Promptly upon receipt thereof, a copy of any management letter or written report submitted to Borrower or any of its Subsidiaries
by independent certified public accountants with respect to the business, condition (financial or otherwise), operations, prospects, or Properties of Borrower
or any of its Subsidiaries.

(j) Notice  of  Certain  Changes.  Promptly,  (i)  notice  of  any  material  change  in  the  business  conducted  or  otherwise  permitted  under  this  Agreement  by
Borrower or any of its Subsidiaries, (ii) copies of any amendment, restatement, supplement or other modification to any of the Constituent Documents of
Borrower or any of its Subsidiaries and (iii) notice of any change in the information provided in the Beneficial Ownership Certification that would result in
a change to the list of beneficial owners identified in parts (c) or (d) of such certification.

All  Financial  Statements  referred  to  in  this  Section  shall  be  in  such  detail  as  Lender  may  reasonably  request  and  shall  conform  to  GAAP  applied  on  a
consistent basis, except only for such changes in accounting principles or practice with which independent certified public accountants concur.

Section 4.02 Compliance with Laws; Payment of Taxes and Other Claims. Borrower will and will cause each Subsidiary to (a) observe and comply with all
laws,  statutes,  codes,  acts,  ordinances,  rules,  regulations,  directions  and  requirements  of  all  federal,  state,  county,  municipal  and  other  governments,
departments, commissions, boards, courts, authorities, officials and officers applicable to it, except where the failure to so observe or comply would not
reasonably be expected to result in a Material Adverse Effect, and (b) pay and discharge promptly all taxes, charges,

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Exhibit 10.01
2023 10-K

Liens, assessments and governmental charges or levies imposed upon Borrower or any Subsidiary or upon the income or any Property of Borrower or any
Subsidiary as well as all claims of any kind (including claims for labor, materials, supplies and rent) which, if unpaid, would become a Lien upon any or all
of the Property of Borrower or any Subsidiary, in each case, except to the extent the failure to pay, discharge or satisfy the same would not reasonably be
expected, individually or in the aggregate, to have a Material Adverse Effect; provided, however, that, subject to the written approval of Lender, neither
Borrower nor any Subsidiary shall be required to pay any such tax, assessment, charge, levy or claim if the amount, applicability or validity thereof shall
currently  be  contested  by  appropriate  proceedings  diligently  conducted  and  if  Borrower  or  any  Subsidiary  shall  have  set  up  reserves  therefor  adequate
under GAAP; provided, further, however, that Lender (at its sole discretion) may, if Borrower fails to do so, pay any such amounts owed by Borrower, and
shall be the sole judge of the legality or validity of such amounts and the amount necessary to discharge same.

Section 4.03 Maintenance. Subject to any transaction permitted pursuant to Section 5.07, Borrower will and will cause each of its Subsidiaries to: (a)
maintain its corporate, limited liability company or partnership, as the case may be, existence, rights and franchises; (b) maintain its Properties (tangible
and intangible) necessary or useful in the proper conduct of its business in good working order and condition (ordinary wear and tear excepted); (c) protect
the title to the Collateral; and (d) maintain and keep books of records and accounts, all in all material respects in accordance with GAAP, consistently
applied, of all dealings and transactions in relation to its business and activity, except, in the case of the foregoing clauses (a) (other than with respect to the
existence of any Loan Party), (b) and (c), to the extent the failure to do so would not reasonably be expected, individually or in the aggregate, to have a
Material Adverse Effect.

Section 4.04 Further Assurances. Borrower will and will cause each Subsidiary to cure promptly any defects in the creation and issuance of the Notes and
the execution and delivery of the Security Instruments, including, without limitation, this Agreement. Borrower at its expense will promptly execute and
deliver to Lender upon its reasonable request all such other and further documents, agreements and instruments, and do all such additional and further acts,
filings, deeds and give such assurances necessary or appropriate in order to effectuate the agreements of Borrower or any Subsidiary in the Security
Instruments, including, without limitation, this Agreement, or to further evidence and more fully describe the collateral intended as security for the Notes,
or to correct any omissions in the Security Instruments, or more fully to state the security obligations set out herein or in any of the Security Instruments, or
to perfect, protect or preserve any Liens created pursuant to any of the Security Instruments, or to make any recordings, to file any notices, or obtain any
consents, all as may be necessary or appropriate in connection therewith.

Section 4.05 Performance of Obligations. Borrower will pay the Notes according to the reading, tenor and effect thereof; and Borrower will do and perform
every act and discharge all of the obligations provided to be performed and discharged by Borrower under the Security Instruments, including this
Agreement, at the time or times and in the manner specified, and cause each Subsidiary to take such action with respect to their obligations to be performed
and discharged under the Security Instruments to which they respectively are parties.

Section 4.06 Reimbursement of Expenses. Borrower will promptly pay all reasonable fees and expenses incurred by Lender in connection with the
preparation, amendment, interpretation, administration and enforcement of this Agreement and any and all other Security Instruments contemplated hereby,
including but not limited to legal fees and expenses and expenses incurred in connection with any appraisals and field examinations required under Section
4.01. Borrower will promptly reimburse Lender for all amounts expended, advanced or incurred by Lender to satisfy any obligation of Borrower or any
Loan Party under this Agreement or any other Security Instrument, or to protect the Properties or business of Borrower or any Subsidiary or to collect the
Notes, or to enforce the rights of Lender under this Agreement, the Notes, or any other Security Instrument, which amounts will include all reasonable
court costs, attorneys’ fees, fees of auditors and accountants, and investigation expenses incurred by Lender in connection with any such matters.
Revolving Advances may be made automatically by Lender to pay any fees and expenses owing by Borrower.

Section 4.07 Insurance. Borrower and each other Loan Party now maintain and will continue to maintain with financially sound and reputable insurers,
insurance with respect to their respective Properties and businesses against

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such liabilities, casualties, risks and contingencies, and in such types and amounts as is customary in the case of corporations engaged in the same or
similar businesses and similarly situated. All such policies shall name Lender as lender loss payee and additional insured, as applicable, and shall provide
that the insurer shall provide Lender with thirty (30) days prior written notification of the cancellation of such policies. Upon request of Lender, Borrower
will furnish or cause to be furnished to Lender from time to time a summary of the insurance coverage of Borrower and the other Loan Parties in form and
substance satisfactory to Lender and if requested will furnish Lender copies of the applicable policies.

Section 4.08 Right of Inspection. Borrower will permit and will cause each Subsidiary to permit any officer, employee or agent of Lender to visit and
inspect any of the Properties of Borrower, or any Subsidiary, to conduct collateral reviews, to examine Borrower’s or any Subsidiary’s books of record and
accounts, to take copies and extracts therefrom, and to discuss the affairs, finances and accounts of Borrower or any Subsidiary with Borrower’s or such
Subsidiary’s officers, employees, accountants and auditors, all at such times and as often as Lender may desire, upon reasonable prior notice and during
normal business hours. Borrower shall reimburse Lender for all of Lender’s reasonable expenses in connection with the collateral reviews, which expenses
include $1,000 per-person per-day for on-site collateral reviews.

Section 4.09 Notice of Certain Events. Borrower shall promptly notify Lender if Borrower learns of the occurrence of (a) any event which constitutes a
Default, together with a detailed statement by a responsible officer of Borrower of the steps being taken to cure the effect of such Default; (b) the receipt of
any notice from, or the taking of any other action by, the holder of any promissory note, debenture or other evidence of Debt of Borrower or any Subsidiary
or of any security (as defined in the Securities Act of 1933, as amended) of Borrower or any Subsidiary with respect to a claimed default, together with a
detailed statement by a responsible officer of Borrower specifying the notice given or other action taken by such holder and the nature of the claimed
default and what action such Borrower, or such Subsidiary is taking or proposes to take with respect thereto; (c) any legal, judicial or regulatory
proceedings affecting Borrower or any Subsidiary or any of the Properties of Borrower or any Subsidiary in which the amount involved is material and is
not covered by insurance or which, if adversely determined, would reasonably be expected to have a Material Adverse Effect; (d) any dispute between
Borrower or any Subsidiary and any governmental or regulatory body or any other Person which, if adversely determined, would reasonably be expected to
have a Material Adverse Effect; or (e) any material adverse changes, either in any case or in the aggregate, in the assets, liabilities, financial condition,
business, operations, affairs or circumstances of Borrower or any Subsidiary, from those reflected in the Financial Statements or by the facts warranted or
represented in any Security Instrument, including without limitation this Agreement.

Section 4.10 ERISA Information and Compliance. Borrower will promptly furnish to Lender (a) if requested by Lender, promptly after the filing thereof
with the United States Secretary of Labor or the Pension Benefit Guaranty Corporation, copies of each annual and other report with respect to each Plan or
any trust created thereunder, and (b) immediately upon becoming aware of the occurrence of any “reportable event,” as such term is defined in Section
4043 of ERISA, or of any “prohibited transaction,” as such term is defined in Section 4975 of the Code, in connection with any Plan or any trust created
thereunder, a written notice signed by a responsible officer or manager of Borrower specifying the nature thereof, what action Borrower or any of its
Subsidiaries is taking or proposes to take with respect thereto, and, when known, any action taken by the Internal Revenue Service with respect thereto.
Borrower will fund, or will cause its Subsidiaries to fund, all current service pension liabilities as they are incurred under the provisions of all Plans from
time to time in effect for the benefit of employees of Borrower or any of its Subsidiaries, and comply with all applicable provisions of ERISA.

Section 4.11 Environmental Requirements. Borrower shall and shall cause each Subsidiary to comply in all material respects with all Environmental Laws
applicable to Borrower and/or such Subsidiary or to its Property with respect to occupational health and safety, hazardous waste and substances and
environmental matters. Borrower shall and shall cause each Subsidiary to promptly notify Lender of its receipt of any notice of a violation or an alleged
violation of any such Environmental Laws. Borrower shall and shall cause each Subsidiary to indemnify and hold Lender harmless from all loss, cost,
damages, claim and expense incurred by Lender on account of Borrower’s failure to perform the obligations of this Section.

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Section 4.12 Additional Guarantors. Promptly (and in any event within 30 days) notify Lender upon any Person becoming a Domestic Subsidiary (other
than any Excluded Subsidiary) or any Domestic Subsidiary ceasing to be an Excluded Subsidiary in accordance with the definition thereof and, each case,
cause it to become a “Guarantor” under this Agreement and to guarantee the Indebtedness, as applicable, in each case, in a manner reasonably satisfactory
to Lender, and to execute and deliver such documents, instruments and agreements and to take such other actions as Lender shall reasonably require to
evidence and perfect a Lien in favor of Lender on all the Collateral of such Person, including delivery of such legal opinions, in form and substance
reasonably satisfactory to Lender, as it shall deem appropriate.

Section 4.13 Blocked Accounts.

(a) Subject to clause (b) below, at all times during the term of this Agreement, Borrower and each of its Subsidiaries will maintain Blocked Accounts as
required by Section 2.11 hereof, and, within ninety (90) days after the Closing Date (or such longer period as agreed to by Lender in its sole discretion),
will direct all collections and other Receipts to such Blocked Accounts in accordance with Section 2.12 hereof.

(b) Within ninety (90) days after the Closing Date (or such longer period as agreed to by Lender in its sole discretion), each Loan Party will, and will cause
each of its Subsidiaries to, cause all commodity accounts, deposit accounts and securities accounts (in each case, excluding those accounts which are
Excluded Accounts) held by the Loan Parties as of the Closing Date to be subject to a Control Agreement in favor of Lender, in form and substance
reasonably satisfactory to Lender, which provides that Lender shall have exclusive “Control” (as defined in the UCC) of such account.

(c) Each Loan Party will, with respect to each deposit account, securities account and commodity account (in each case, excluding those accounts which are
Excluded Accounts) that such Loan Party at any time opens, maintains or acquires after the Closing Date, substantially contemporaneously with (or by
such later time as agreed to by the Lender in its reasonable discretion), the opening, creation or acquisition of such deposit account, securities account or
commodity account (in each case, excluding those accounts which are Excluded Accounts), enter into any Control Agreement in form and substance
satisfactory to Lender, pursuant to which such Control Agreement shall cause the depository bank that maintains such deposit account, securities
intermediary that maintains such securities account, or commodities intermediary that maintains such commodity account, as applicable, to agree to comply
at any time with instructions from the Lender to such depository bank, securities intermediary or commodities intermediary directing the disposition of
funds from time to time credited to such deposit account, securities account or commodity account, without further consent of such Loan Party. No Loan
Party shall permit any deposit account, securities account or commodity account excluded from the requirements of this Section 4.13 as a result of such
deposit account, securities account or commodity account constituting an Excluded Account to cease to qualify as an Excluded Account unless and until
such account is subject to a Control Agreement.

Section 4.14 Collateral Access Agreements. If Borrower’s or any other Loan Party’s Inventory is in the possession or control of any Person other than a
purchaser in the ordinary course of business or a public warehouseman where the warehouse receipt is in the name of or held by Lender, Borrower shall
notify such Person of Lender’s security interest therein and, upon request by Lender, request that such Person to execute a Collateral Access Agreement or
otherwise acknowledge in writing its agreement to hold all such Inventory for the benefit of the Lender and subject to Lender’s instructions. If Borrower’s
or any other Loan Party’s books and records are located in a leased property, Borrower shall notify the applicable landlord of Lender’s security interest
therein and, upon request by Lender, request that the applicable landlord or to execute a Collateral Access Agreement. Notwithstanding the foregoing or
anything to the contrary in this Agreement, if Borrower is unable to have such Collateral Access Agreements executed, then such failure shall not constitute
a Default or Event of Default, but Lender will have the right to implement an Availability Reserve in its sole discretion with respect to the rent of such
properties (provided that in no event will any such Availability Reserve be implemented with respect to any properties listed on Schedule 3.19 for a period
of ninety (90) days after the Closing Date).

Section 4.15 Commodity Exchange Act Keepwell Provisions. The Borrower hereby guarantees the payment and performance of all Indebtedness of each
Loan Party (other than the Borrower) and absolutely, unconditionally and

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irrevocably undertakes to provide such funds or other support as may be needed from time to time by each Loan Party (other than the Borrower) in order
for such Loan Party to honor its obligations under its respective Guaranty Agreement including obligations with respect to Swap Agreements (provided,
however,  that  the  Borrower  shall  only  be  liable  under  this  Section  4.15  for  the  maximum  amount  of  such  liability  that  can  be  hereby  incurred  without
rendering its obligations under this Section 4.15, or otherwise under this Agreement or any Security Instrument, as it relates to such other Loan Parties,
voidable under applicable law relating to fraudulent conveyance or fraudulent transfer, and not for any greater amount). The obligations of the Borrower
under this Section 4.15 shall remain in full force and effect until all Indebtedness is paid in full to the Lender, and all of the Lender’s Commitments are
terminated.  The  Borrower  intends  that  this  Section  4.15  constitute,  and  this  Section  4.15  shall  be  deemed  to  constitute,  a  “keepwell,  support,  or  other
agreement” for the benefit of each other Loan Party for all purposes of Section 1a(18)(A)(v)(II) of the Commodity Exchange Act.

Section  4.16  Post-Closing  Obligation.  Within  thirty  (30)  days  following  the  Closing  Date  (or  such  longer  period  as  agreed  to  by  Lender  in  its  sole
discretion), the Loan Parties shall deliver (or cause to be delivered) to Lender copies of all lender loss payable and additional insured endorsements with
respect to the insurance policies required pursuant to Section 4.07, which endorsements shall be in form and substance reasonably satisfactory to Lender.

ARTICLE V
NEGATIVE COVENANTS

Without the prior written consent of Lender, Borrower will at all times comply with the covenants contained in this Article V, from the Closing Date until
the principal of and interest on each Revolving Advance and all fees payable hereunder and all other amounts payable under the Security Instruments shall
have been paid in full (in each case, other than contingent indemnification and expense reimbursements amounts for which no claim has been made) and all
Letters  of  Credit  shall  have  expired  or  terminated  and  all  LC  Disbursements  shall  have  been  reimbursed  and  the  Commitment  have  expired  or  been
terminated, the Borrower covenants and agrees with the Lenders that:

Section 5.01 Debts, Guaranties and Other Obligations. Borrower will not, and will not permit any Subsidiary to incur, create, assume or in any manner
become or be liable in respect of any Debt (including obligations for the payment of rentals), and Borrower will not, and will not permit a Subsidiary to,
guarantee or otherwise in any way become or be responsible for obligations of any other Person, whether by agreement to purchase the Debt of any other
Person  or  agreement  for  the  furnishing  of  funds  to  any  other  Person  through  the  purchase  or  lease  of  goods,  supplies  or  services  (or  by  way  of  stock
purchase,  capital  contribution,  advance  or  loan)  for  the  purpose  of  paying  or  discharging  the  Debt  of  any  other  Person,  or  otherwise,  except  that  the
foregoing restrictions shall not apply to:

(a) the Notes or other Indebtedness owed to Lender;

(b) liabilities, direct or contingent, of Borrower and its Subsidiaries existing on the Closing Date which are reflected in the Financial Statements or have
been  disclosed  to  Lender  in  writing,  and  any  renewals  and  extensions  (but  not  increases)  thereof  (provided  that  such  extensions  and  renewals  are  on
materially the same terms as in effect on the Closing Date);

(c) Debt incurred to finance the acquisition of capital assets and any Debt assumed in connection with the acquisition of any such assets or secured by a
Lien on any such assets prior to the acquisition thereof; provided that (i) such Debt is incurred prior to or within 90 days after such acquisition and (ii) the
aggregate principal amount of Debt permitted by this clause (c) shall not exceed $5,000,000 at any time outstanding;

(d) to the extent constituting Debt, liabilities in relation to operating leases and operating lease agreements;

(e) endorsements of negotiable or similar instruments for collection or deposit in the ordinary course of business;

(f) trade payables or similar obligations from time to time incurred in the ordinary course of business other than for borrowed money;

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(g) taxes, assessments or other government charges which are not yet due or are being contested pursuant to Section 4.02 hereof;

(h) (i) Debt of any Loan Party owing to any other Loan Party, (ii) Debt of any Subsidiary that is not a Guarantor owing to any other Subsidiary that is not a
Guarantor, and (iii) unsecured Debt of any Loan Party owing to a Subsidiary that is not a Guarantor and Debt of any Subsidiary that is not a Guarantor
owing to any Loan Party so long as, in the case of this clause (iii), (A) any instrument evidencing such Debt is pledged to the Lender to the extent required
under the Security Agreement and (B) the aggregate principal amount of Debt incurred pursuant to this clause (iii) does not exceed $2,000,000 at any time
outstanding;

(i) Debt listed on Schedule 5.01 attached hereto;

(j) other Debt not to exceed $5,000,000 in the aggregate at any time outstanding; and

(k) unsecured Debt of any Subsidiary that is not a Guarantor owing to any Loan Party to the extent permitted pursuant to Section 5.03(g).

Section 5.02 Liens. Borrower will not, and will not permit any Subsidiary to create, incur, assume or permit to exist any Lien on any of its Properties (now
owned or hereafter acquired), except the following (collectively, the “Permitted Liens”):

(a) Liens pursuant to the Security Instruments securing the payment of any Indebtedness to Lender;

(b) Liens  for  taxes,  assessments,  or  other  governmental  charges  not  yet  due  or  which  are  being  contested  by  appropriate  action  promptly  initiated  and
diligently conducted, if such reserve as shall be required by GAAP shall have been made therefor;

(c) Liens of landlords, vendors, carriers, warehousemen, mechanics, laborers and materialmen arising by law in the ordinary course of business for sums
not yet due or, subject to the written approval of Lender, being contested by appropriate action promptly initiated and diligently conducted, if such reserve
as shall be required by GAAP shall have been made therefor;

(d) Liens existing on Property owned by Borrower or any Subsidiary on the Closing Date which have been disclosed to and permitted by Lender in writing
and listed on Schedule 5.02 attached hereto, but not any renewals and extensions thereof;

(e) pledges or deposits made in the ordinary course of business in connection with workmen’s compensation, unemployment insurance, social security and
other like laws;

(f) inchoate Liens arising under ERISA to secure the contingent liability of Borrower or any Subsidiary permitted by Section 4.10 hereof;

(g) Liens securing Debt incurred to finance the acquisition of capital assets permitted by clause (c) of Section 5.01; provided that (i) such Liens and the
Debt secured thereby are incurred prior to or within 90 days after such acquisition, and (ii) such Liens shall not apply to any other property or assets of any
Loan Party or any Subsidiary; and

(h) other Liens securing Debt not to exceed $500,000 in the aggregate at any time outstanding.

Section 5.03 Investments, Loans and Advances. Borrower will not, and will not permit any Subsidiary to, make or permit to remain outstanding any loans
or advances to or investments in any Person, except that the foregoing restriction shall not apply to:

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Exhibit 10.01
2023 10-K

(a) loans, advances or investments the material details of which have been set forth in the Financial Statements or have been otherwise disclosed to Lender
in writing prior to the execution of this Agreement;

(b) investments in direct obligations of the United States of America or any agency thereof;

(c) investments in certificates of deposit issued by commercial banks in the United States having a combined capital and surplus in excess of $100,000,000;

(d) investments in commercial paper with the best rating by Standard & Poor’s, Moody’s Investors Service, Inc., or any other rating agency satisfactory to
Lender issued by companies in the United States with a combined capital and surplus in excess of $100,000,000;

(e) loans, advances or investments listed on Schedule 5.04;

(f) loans, advances or investments by Borrower or a Guarantor in Borrower or a Guarantor;

(g) loans, advances or investments so long as the Payment Conditions have been satisfied at the time of such loan, advance or investment;

(h) investments constituting Permitted Acquisitions;

(i) Debt incurred pursuant to Section 5.01(h);

(j) loans, advances or investments by Borrower or a Guarantor in Subsidiaries that are not Guarantors in an aggregate amount not to exceed $2,000,000;
and

(k) other loans, advances or investments not to exceed $2,000,000 in the aggregate at any time outstanding.

Section 5.04 Dividends, Distributions, Payments, and Redemptions.

(a) Borrower will not, and will not permit any Subsidiary to make any Distribution, except (i) each Loan Party may make Distributions with respect to its
Stock payable solely in additional shares of Stock; (ii) Distributions from a Subsidiary of a Loan Party to such Loan Party and (iii) other Distributions so
long as the Payment Conditions have been satisfied at the time of such Distribution.

(b) Borrower will not, and will not permit any Subsidiary to, make any payment, redemption or prepayment or other retirement (such payment, redemption,
prepayment  or  retirement,  a  “Redemption”),  prior  to  the  stated  maturity  thereof  or  prior  to  the  due  date  of  any  regularly  scheduled  installment  or
amortization payment with respect thereto, of any Debt for borrowed money owing to any Person other than Lender and any Loan Party, except for any
Redemption so long as the Payment Conditions have been satisfied at the time of such Redemption.

Section 5.05 Sale of Properties Borrower will not, and will not permit any Subsidiary to sell, transfer or otherwise dispose of all or any substantial portion
or  integral  part  of  its  Properties  except  (a)  in  the  ordinary  course  of  business,  or  (b)  sales,  transfers  and  other  dispositions  of  (i)  Properties  (other  than
accounts receivables) having an aggregate fair market value in any year not exceeding $2,000,000 and so long as no Event of Default then exists or would
result therefrom, (ii) investments referred to in Section 5.03(b), (c) and (d), or (iii) obsolete, worn out or surplus Property or Property (including leasehold
property interests) that is no longer economically practical in its business or commercially desirable to maintain or no longer used or useful equipment, or
enter into any arrangement, directly or indirectly, with any Person whereby Borrower or any Subsidiary shall sell or transfer any Property, whether now
owned or hereafter acquired, and whereby Borrower or any Subsidiary shall then or thereafter rent or lease as lessee such Property or any part thereof or
other Property which Borrower or any Subsidiary intends to use for substantially the same purpose or purposes as the Property sold or transferred except
with respect to Asset Dispositions that are approved in writing by Lender in its sole discretion. Nothing in this Section 5.05 shall prohibit, Liens permitted
by Section 5.02, Distributions permitted by Section 5.04(a), or Redemption permitted by Section 5.04(b).

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Section 5.06 Nature of Business. Borrower will not, and will not allow any Subsidiary to, permit any material change to be made in the character of its
business as carried on at the Closing Date.

Section 5.07 Mergers, Consolidations, Acquisitions, etc. Borrower will not, and will not allow any of its Subsidiaries to, directly or indirectly, become a
party  to  a  division,  merger  or  consolidation,  or  purchase  or  otherwise  acquire  all  or  substantially  all  of  the  assets  of  any  Person  or  any  shares  or  other
evidence of beneficial ownership of any Person, or wind up, dissolve, or liquidate, except that (a) any Subsidiary may merge or consolidate with Borrower
so long as Borrower is the surviving entity, (b) any Subsidiary of the Borrower may merge or consolidate with another Subsidiary of Borrower so long as if
such  Subsidiary  that  is  a  Guarantor  is  involved  in  such  merger  or  consolidation,  such  Guarantor  is  the  surviving  entity,  (c)  solely  in  connection  with  a
Permitted Acquisition, any Person may merge or consolidate with or into any Loan Party provided such Loan Party shall be the surviving entity and (d) any
Loan Party may acquire all or substantially all of the assets of any Person or any shares or other evidence of beneficial ownership of any Person pursuant to
a Permitted Acquisition. Notwithstanding the foregoing, Borrower and its Subsidiaries may wind-up, dissolve or liquidate any Immaterial Subsidiary so
long as the assets and Properties of such Immaterial Subsidiary are transferred (by operation of law or otherwise) to any Loan Party. The Guarantors shall
not permit any Person (other than the Borrower or any another Loan Party) to own its Stock.

Section 5.08 ERISA Compliance. Borrower will not permit any Plan maintained by it or any Subsidiary to:

(a) engage in any “prohibited transaction” as such term is defined in Section 4975 of the Code;

(b) incur any “accumulated funding deficiency” as such term is defined in Section 302 of ERISA; or

(c) terminate any such Plan in a manner which could result in the imposition of a Lien on the Property of Borrower or any Subsidiary pursuant to Section
4068 of ERISA.

Section 5.09 Changes in Accounting Methods. Borrower will not, and will not permit any Subsidiary to, make any change in its accounting method as in
effect  on  the  Closing  Date  or  change  its  fiscal  year  ending  date  from  December  31  of  each  year,  unless  such  change  has  the  prior,  written  approval  of
Lender.

Section  5.10  Transactions  With  Affiliates.  Borrower  will  not,  and  will  not  permit  any  Subsidiary  to,  directly  or  indirectly,  enter  into  any  transaction
(including, but not limited to, the sale or exchange of Property or the rendering of any service) with any Affiliate, other than in the ordinary course of its
business and upon substantially the same or better terms as it could obtain in an arm’s length transaction with a Person who is not an Affiliate.

Section  5.11  Affiliate  Receivables.  Borrower  will  not  at  any  time  allow  any  accounts  receivable  and  other  receivables  to  be  owed  to  Borrower  by  any
Affiliate, except as disclosed on Schedule 5.11 attached hereto or otherwise consented to by Lender in its sole discretion.

Section 5.12 Use of Proceeds. Borrower will not use the proceeds of the Revolving Advances for purposes other than those set forth in Sections 3.13 and
3.24 hereof. The Borrower will not request any Revolving Advance, and the Borrower will not, directly or indirectly, use the proceeds of the Revolving
Advances, or lend, contribute or otherwise make available such proceeds to any Subsidiary, joint venture partner or other Person, (i) to fund any activities
or business of or with any Sanctioned Person, in violation of applicable Sanctions, (ii) in any other manner that would constitute or give rise to a violation
of  Sanctions  by  any  party  hereto  or  (iii)  in  furtherance  of  an  offer,  payment,  promise  to  pay,  or  authorization  of  the  payment  or  giving  of  money,  or
anything else of value, to any Person in a manner that would constitute a violation of any applicable Anti-Corruption Laws by the Borrower.

Section 5.13 Fixed Charge Coverage Ratio. Borrower will not permit the Fixed Charge Coverage Ratio, as of the last day of any calendar month while a
Financial Covenant Testing Period is in effect, to be less than 1.00 to 1.00, commencing with the first calendar month ending immediately before the date
on which such Financial Covenant Testing Period commences.

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Section 5.14 Amendments to Certain Documents. Company will not, and will not permit any of its Subsidiaries to, amend, restate, supplement or otherwise
modify, or waive any of its rights under, any of their respective Constituent Documents in a manner adverse in any material respect to the interests of the
Lender without the prior written consent of the Lender.

ARTICLE VI
EVENTS OF DEFAULT

Section 6.01 Events of Default. Any of the following events shall be considered an “Event of Default” as that term is used herein:

(a) Principal and Interest Payments. (i) Borrower shall fail to pay any principal of any Revolving Advance or any reimbursement obligation in respect of
any LC Disbursement when and as the same shall become due and payable, whether at the due date thereof or at a date fixed for prepayment thereof, by
acceleration or otherwise or (ii) Borrower shall fail to pay any interest on any Revolving Advance or any fee or any other Indebtedness owing under this
Agreement or any other Security Instrument (other than an amount referred to in the foregoing clause (i)), when and as the same shall become due and
payable, and such failure shall continue unremedied for a period of three (3) Business Days; or

(b)  Representations  and  Warranties.  Any  representation  or  warranty  made  by  Borrower,  any  Subsidiary  or  any  Guarantor  in  any  Security  Instrument,
including  this  Agreement,  in  particular  Article  III,  proves  to  have  been  incorrect  in  any  material  respect  as  of  the  date  thereof;  or  any  representation,
statement  (including  the  Financial  Statements),  certificate  or  data  furnished  or  made  by  Borrower,  any  Subsidiary  or  any  Guarantor  (or  any  officer,
accountant or attorney of Borrower or any Subsidiary) under any Security Instrument, including this Agreement, proves to have been untrue in any material
respect, as of the date as of which the facts therein set forth were stated or certified; or

(c) Affirmative Covenants. Default is made in the due observance or performance of any of the covenants or agreements contained in Article IV of this
Agreement (other than Section 4.13 and Section 4.16) and such default is not cured within (i) in the case of a breach of Section 4.01, five (5) Business Days
and  (ii)  in  the  case  of  any  other  breach,  thirty  (30)  days,  in  each  case,  after  Borrower  has  knowledge  thereof  or  receives  notice  thereof  from  Lender,
whichever is sooner; or

(d)  Other  Covenants.  Default  is  made  in  the  due  observance  or  performance  by  Borrower  or  any  Subsidiary  of  any  of  the  covenants  or  agreements
contained in Section 4.13, Section 4.16 and Article V of this Agreement; or

(e) Other Security Instrument Obligations. Default is made in the due observance or performance by Borrower, any Subsidiary or any Guarantor of any of
the covenants or agreements contained in this Agreement or any other Security Instrument other than Articles IV and V of this Agreement, and such default
continues unremedied for a period of thirty (30) days after the earlier of Borrower’s, any Subsidiary’s or any Guarantor’s knowledge of such breach or
notice thereof from the Lender; or

(f) Insolvency. If Borrower or any other Loan Party (i) becomes insolvent, or makes a transfer in fraud of creditors, or makes an assignment for the benefit
of creditors, or admits in writing its inability to pay its debts as they become due; (ii) generally is not paying its debts as such debts become due; (iii) has a
receiver, trustee or custodian appointed for, or take possession of, all or substantially all of its assets, either in a proceeding brought by it or in a proceeding
brought against it and such appointment is not discharged or such possession is not terminated within sixty (60) days after the effective date thereof or it
consents to or acquiesces in such appointment or possession; (iv) files a petition for relief under the United States Bankruptcy Code or any other present or
future  federal  or  state  insolvency,  Bankruptcy  or  similar  laws  (all  of  the  foregoing  hereinafter  collectively  called  “Applicable  Bankruptcy  Law”)  or  an
involuntary petition for relief is filed against it under any Applicable Bankruptcy Law and such involuntary petition is not dismissed within sixty (60) days
after the filing thereof, or an order for relief naming it is entered under any Applicable Bankruptcy Law, or any composition, rearrangement,

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Exhibit 10.01
2023 10-K

extension,  reorganization  or  other  relief  of  debtors  now  or  hereafter  existing  is  requested  or  consented  to  by  it;  or  (v)  fails  to  have  discharged  within  a
period of sixty (60) days any attachment, sequestration or similar writ levied upon any property of it; or

(g) Discontinuance of Business. Borrower or any Loan Party discontinues its usual business; or

(h) Other  Debt.  The  occurrence  of  any  event  which  results  in  the  maturity  or  the  acceleration  of  the  maturity  of  any  Debt  for  borrowed  money  in  an
aggregate principal amount in excess of $1,000,000 owing by Borrower or any other Loan Party to any third party under any agreement or understanding;
or

(i) Judgment. The entry of any judgment against Borrower or any other Loan Party or the issuance or entry of any attachments or other Liens against any of
the property of such Person for an amount in excess of $1,000,000 (individually or in the aggregate) if uninsured, undischarged, unbonded or undismissed
on the date on which such judgment would be executed upon; or

(j) Challenge to Agreement or any Security Instrument. Borrower or any or any Loan Party or any Affiliate of any of them, shall challenge or contest in any
action, suit or proceeding the validity or enforceability of this Agreement or any of the Security Instruments, the legality or enforceability of any of the
Indebtedness or the perfection or priority of any Lien granted to Lender; or

(k)  Repudiation  of  or  Default  under  Guaranty  Agreement.  Any  Guarantor  shall  revoke  or  attempt  to  revoke  the  Guaranty  Agreement  signed  by  such
Guarantor, or shall repudiate such Guarantor’s liability thereunder or shall be in default under the terms thereof; or

(l) Margin Stock. The failure of Borrower or any Loan Party to comply with Regulations U or X of the Board of Governors of the Federal Reserve System,
as amended; or

(m) Change of Control. The occurrence of a Change of Control.

Section 6.02 Remedies. Upon the happening of any Event of Default specified in Section 6.01 hereof, (a) Lender may declare the entire principal amount of
all  Indebtedness  then  outstanding  including  interest  accrued  thereon  to  be  immediately  due  and  payable  (provided,  that  the  occurrence  of  any  event
described in Section 6.01(f) hereof shall automatically accelerate the maturity of the Indebtedness, without the necessity of any action by Lender) without
presentment, demand, protest, notice of protest or dishonor, notice of default, notice of intent to accelerate the maturity thereof, notice of acceleration of the
maturity thereof, or other notice of any kind, all of which are hereby expressly waived by Borrower and each Loan Party; and (b) all obligations, if any, of
Lender hereunder, including the Commitment shall immediately cease and terminate unless and until Lender shall reinstate same in writing. In addition to
and  not  in  limitation  of  any  of  the  other  rights  and  remedies  provided  to  Lender  hereunder  or  under  the  Security  Instruments  in  connection  with  the
Property of Borrower and the Loan Parties in which Lender has a Lien, Borrower hereby agrees that upon request by Lender after the occurrence of an
Event of Default, Borrower shall, and shall cause each Loan Party to, cooperate with Lender in the transfer of, and will, and will cause each Loan Party to,
execute all documentation requested by Lender in connection with the transfer of, to such Person as shall be directed by Lender, any or all of the Property
then held by the Loan Parties, and in connection therewith Borrower agrees, and will cause each Loan Party to agree, to take all other actions reasonably
necessary in order to effectuate the transfer of any or all of such Property.

Section  6.03  Prohibition  of  Transfer,  Assignment  and  Assumption.  This  Agreement  pertains  to  the  extension  of  debt  financing  and  financial
accommodations  for  the  benefit  of  Borrower  and  each  Loan  Party  and  cannot  be  transferred  to,  assigned  to  or  assumed  by  any  other  Person  either
voluntarily or by operation of law. In the event Borrower or any Loan Party becomes a debtor under the Bankruptcy Code of the United States or under the
law of any foreign country, any trustee or debtor in possession may not assume or assign this Agreement nor delegate the performance of any provision
hereunder.

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Exhibit 10.01
2023 10-K

Section 6.04 Right of Setoff. During the existence of an Event of Default, Lender and any Affiliate of Lender is hereby authorized at any time and from
time  to  time,  without  notice  to  Borrower  (any  such  notice  being  expressly  waived  by  Borrower),  to  set  off  and  apply  any  and  all  deposits  (general  or
special, time or demand, provisional or final) at any time held and other Debt at any time owing by Lender or any Affiliate of Lender to or for the credit or
the  account  of  Borrower  against  any  and  all  of  the  Indebtedness  of  Borrower.  Lender  agrees  promptly  to  notify  Borrower  after  any  such  setoff  and
application, provided that the failure to give such notice shall not affect the validity of such setoff and application. The rights of Lender under this Section
are in addition to other rights and remedies (including, without limitation, other rights of setoff) which Lender may have.

ARTICLE VII
CONDITIONS

Section  7.01  Initial  Revolving  Advances  and  Letters  of  Credit.  The  obligation  of  Lender  to  make  the  initial  Revolving  Advances  or  other  loans  to  be
evidenced by the Notes, or to issue any Letter of Credit (or, in the case of Existing Letters of Credit, deem to issue) hereunder, is subject to the performance
by Borrower of its obligations to be performed hereunder on or before the date of the initial Revolving Advance or other loan or issuance of any Letter of
Credit, and to the satisfaction of the following further conditions which must be satisfied as of the Closing Date or initial advance under the Notes.

(a) Notes. Borrower shall have duly and validly issued, executed and delivered the Notes to Lender.

(b) Constituent Documents. Lender shall have received a copy of each of the Constituent Documents of Borrower and each other Loan Party which is to
execute this Agreement or any other Security Instrument, certified as true by the Secretary of Borrower and each other Loan Party, respectively.

(c) Officer’s Certificate. Lender shall have received, on or before the Closing Date, certificates of the Secretary or other responsible party of Borrower and
each  other  Loan  Party  which  is  to  execute  any  Security  Instrument  setting  forth  (i)  resolutions  of  its  board  of  directors,  board  of  managers  or  other
governing body, as applicable, in form and substance satisfactory to Lender with respect to the authorization of the Notes, this Agreement and any other
Security Instruments provided herein and the officers authorized to sign such instruments, and (ii) specimen signatures of the officers so authorized.

(d) Closing Certificate. Lender shall have received a certificate signed by an authorized officer of the Borrower certifying that on the Closing Date and
immediately  after  giving  effect  to  the  transactions  contemplated  hereby  on  the  Closing  Date,  (i)  no  Default  or  Event  of  Default  has  occurred  and  is
continuing and (ii) all representations and warranties made by any Borrower or any other Loan Party contained herein or in any other Security Instrument
shall be true and correct.

(e) Opinion  of  Loan  Parties’  Counsel.  Lender  shall  have  received  on  or  before  the  Closing  Date  from  counsel  for  Borrower  and  each  other  Loan  Party
favorable written opinions reasonably satisfactory to Lender and its counsel, including local counsel opinions from counsel in the State of Florida and State
of Massachusetts.

(f) Other Security Instruments and Information. Borrower shall have duly and validly executed and delivered, or caused to be executed and delivered, to
Lender the Security Instruments, and any other documents requested by Lender as security for the Notes and other Indebtedness and shall have delivered
the information necessary to the preparation and perfection of the Liens created by such instruments.

(g) Fees. Lender shall have received, in immediately available funds, the Closing Fee.

(h) Financial Condition. The results of the examination by Lender of the financial condition of Borrower and each of its Subsidiaries including, but limited
to, the examination of the Financial Statements and analysis of related data, shall be satisfactory to Lender, in its sole and absolute discretion.

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Exhibit 10.01
2023 10-K

(i) Borrowing Base Reports. Borrower shall have delivered to Lender a duly executed Revolving Credit Borrowing Base Report as of a recent date agreed
upon by Lender.

(j) Additional Matters. Lender shall have received all exhibits, annexes schedules herein referenced and such additional reports, certificates, documents,
statements, legal opinions, agreements and instruments, in form and substance reasonably satisfactory to Lender, as Lender shall have reasonably requested
from Borrower, each Loan Party and their respective counsel.

(k)  No  Litigation.  No  action,  proceeding,  investigation,  regulations  or  legislation  shall  have  been  instituted,  threatened  or  proposed  before  any  court,
governmental  agency  or  legislative  body  to  enjoin,  restrain  or  prohibit,  or  to  obtain  damages  in  respect  of,  or  which  is  related  to  or  arises  out  of
disagreement or the consummation of the transactions contemplated hereby, other than as set forth on Schedule 7.17 attached hereto.

(l) Excess  Availability  Requirement.  Lender  shall  have  determined  that  immediately  after  Lender  has  made  on  the  Closing  Date  the  initial  Revolving
Advances contemplated hereby or has issued the initial Letter of Credit, Availability shall be at least $6,250,000.

(m) Background Check. Lender shall have completed a background check with respect to such members of Borrower’s management team as Lender shall
deem necessary, and the results of which shall be satisfactory to Lender in its sole discretion.

(n) Lien Searches. Lender shall have received acknowledgments of all filings or recordations necessary to perfect its Liens in the Collateral, as well as UCC
and Lien searches and other evidence satisfactory to Lender that such Liens are the only Liens upon the Collateral, except Permitted Liens.

(o) Payoff Letters; Release of Liens. Lender shall have received evidence satisfactory to it (including any payoff letters and releases and UCC-3 financing
statement terminations) that all Liens on any Collateral (other than Permitted Liens), associated with any credit facilities or borrowed money have been
released  or  terminated,  subject  only  to  the  funding  of  the  initial  Revolving  Advances  hereunder  and  the  filing  of  applicable  terminations  and  releases,
including,  without  limitation,  payoff  letters  in  form  and  substance  satisfactory  to  Lender  from  Texas  Capital  Bank  with  respect  to  the  Debt  under  that
certain Credit Agreement dated as of April 17, 2017, as amended from time to time, between Borrower and Texas Capital Bank.

(p) Field Examination. Lender shall have received such field examinations as Lender shall require.

(q) Insurance. Lender shall have received insurance certificates describing the insurance policies required by Section 4.07, in form and substance reasonaby
satisfactory to Lender.

(r)  Perfection  Certificate.  Lender  shall  have  received  a  perfection  certificate  in  form  and  substance  reasonably  satisfactory  to  Lender  signed  by  a
responsible officer of Borrower.

(s) Beneficial Ownership; KYC. Each Loan Party shall provide, in form and substance satisfactory to Lender, all documentation and other information as
Lender  deems  appropriate  in  connection  with  applicable  “know  your  customer”  and  anti-money-laundering  rules  and  regulations,  including  the  USA
Patriot Act and Beneficial Ownership Regulation. If Borrower qualifies as a “legal entity customer” under the Beneficial Ownership Regulation, it shall
deliver a Beneficial Ownership Certification to Lender upon request.

Section 7.02 All Revolving Advances and Letters of Credit. The obligation of Lender to make each Revolving Advance or to issue (other than in the case
of any Existing Letters of Credit deemed issued pursuant to this Agreement), amend, extend or renew each Letter of Credit, requested to be made by it
hereunder (including, without limitation, its initial extension of credit), is subject to the satisfaction or the waiver by Lender of the following conditions
precedent:

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Exhibit 10.01
2023 10-K

(a) Representations  and  Warranties.  Each  of  the  representations  and  warranties  made  by  the  Borrower  or  any  Loan  Party  in  or  pursuant  to  any  of  the
Security  Instruments,  including  this  Agreement,  or  in  any  certificate  delivered  to  Lender  pursuant  to  or  in  connection  with  any  Security  Instrument,
including this Agreement shall be true and correct in all material respects on and as of such date as if made on and as of such date (it being understood and
agreed  that  (i)  any  representation  or  warranty  which  by  its  terms  is  made  as  of  a  specified  date  shall  be  required  to  be  true  and  correct  in  all  material
respects only as of such specified date and (ii) to the extent any such representation and warranty is expressly qualified by materiality or by reference to
material adverse effect, material adverse change or other similar term, such representation and warranty (to the extent so qualified) shall continue to be true
and correct in all respects).

(b) No Default. At the time of each Revolving Advance or issuance, amendment, extension or renewal of each Letter of Credit hereunder, no Default under
this Agreement nor under any of the other Security Instruments shall have occurred.

(c) No Material Adverse Changes. Prior to each Revolving Advance or issuance, amendment, extension or renewal of each Letter of Credit hereunder, there
shall not have occurred a Material Adverse Effect.

ARTICLE VIII
MISCELLANEOUS

Section 8.01 Notices.

(a) All communications under or in connection with this Agreement or the Notes shall be in writing and shall be mailed by registered or certified mail,
return receipt requested, postage prepaid, delivered by a reputable overnight courier, or personally delivered to an officer of the receiving party. Subject to
Section 8.01(b), all such communications shall be mailed or delivered as follows:

(i) If to Borrower: Harte Hanks, Inc.

2 Executive Drive, Suite 103
Chelmsford, MA 01824
Attn: Laurilee Kearnes
E-Mail: Lauri.Kearnes@hartehanks.com

with a copy to (which shall not constitute notice):

Milbank LLP
55 Hudson Yards
New York, NY 10001
Attn: Brett Nadritch
E-Mail: bnadritch@milbank.com

(ii) If to Lender: Texas Capital Bank

2000 McKinney Avenue, Suite 700
Dallas, TX 75201
Attn: ABL Portfolio Manager
E-Mail: ABL@texascapitalbank.com

with a copy to (which shall not constitute notice):

Vinson & Elkins L.L.P.
2001 Ross Avenue, Suite 3900
Dallas, TX 75201

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Exhibit 10.01
2023 10-K

Attn: Erec Winandy
E-Mail: ewinandy@velaw.com

Any notice so addressed and mailed by registered or certified mail, return receipt requested, shall be deemed to be given when so mailed, and any notice so
delivered in person or by a reputable overnight courier shall be deemed to be given when actually received by, or receipt therefor is given by, an authorized
officer of Borrower or Lender, as the case may be. Any party shall have the right to change its address for notice hereunder to any other location within the
continental United States by written notice to the other party of such new address.

(b) Notices  and  other  communications  to  the  Lender  and  hereunder  may  be  delivered  or  furnished  by  electronic  communication  (including  e-mail  and
internet or intranet websites) pursuant to procedures approved by Lender. Lender may, in its discretion, agree to accept notices and other communications
to it hereunder by electronic communications pursuant to procedures approved by it; provided that approval of such procedures may be limited to particular
notices or communications.

Unless Lender otherwise prescribes, (i) notices and other communications sent to an e-mail address shall be deemed received upon the sender’s receipt of
an  acknowledgement  from  the  intended  recipient  (such  as  by  the  “return  receipt  requested”  function,  as  available,  return  e-mail  or  other  written
acknowledgement) and (ii) notices or communications posted to an internet or intranet website shall be deemed received upon the deemed receipt by the
intended  recipient,  at  its  e-mail  address  as  described  in  the  foregoing  clause  (i),  of  notification  that  such  notice  or  communication  is  available  and
identifying  the  website  address  therefor;  provided  that,  for  both  clauses  (i)  and  (ii)  above,  if  such  e-mail  or  other  electronic  communication  is  not  sent
during the normal business hours of the recipient, such notice or communication shall be deemed to have been sent at the opening of business on the next
business day for the recipient.

Section 8.02 Deviation from Covenants. The procedure to be followed by Borrower to obtain the consent of Lender to any deviation from the covenants
contained in this Agreement or any other Security Instrument shall be as follows:

(a) Borrower shall send a written notice to Lender setting forth (i) the covenant(s) relevant to the matter, (ii) the requested deviation from the covenant(s)
involved, and (iii) the reason for the requested deviation from the covenant(s); and

(b) Lender will within a reasonable time send a written notice to Borrower, signed by an authorized officer of Lender, permitting or rejecting the requested
deviation; but in no event will any deviation from the covenants of this Agreement or any other Security Instrument be effective without the written consent
of Lender.

Section 8.03 Invalidity. In the event that any one or more of the provisions contained in the Note, this Agreement or in any other Security Instrument shall,
for any reason, be held invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability shall not affect any other provision of
the Notes, this Agreement or any other Security Instrument.

Section 8.04 Survival of Agreements. All representations and warranties of Borrower herein, and all covenants and agreements herein not fully performed
before the Closing Date, shall survive such date.

Section 8.05 Successors and Assigns. All covenants and agreements by or on behalf of Borrower or any Loan Party in the Notes, this Agreement and any
other Security Instrument shall bind its successors and assigns or the heirs and personal representatives of any individual Guarantor and shall inure to the
benefit of Lender and its successors and assigns; except that neither Borrower, nor any Loan Party, nor any Person acting on behalf of any of them may
assign  any  of  their  rights  hereunder  without  the  prior  written  consent  of  Lender.  In  the  event  that  Lender  sells  participations  in  the  Notes,  or  other
Indebtedness of Borrower incurred or to be incurred pursuant to this Agreement, to other lenders, each of such other lenders shall have the rights of set off
against such Indebtedness and similar rights or Liens to the same extent as may be available to Lender.

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Exhibit 10.01
2023 10-K

Section 8.06 Renewal, Extension or Rearrangement. All provisions of this Agreement relating to the Notes or other Indebtedness shall apply with equal
force and effect to each and all promissory notes hereafter executed which in whole or in part represent a renewal, extension, increase or rearrangement of
any  part  of  the  Indebtedness  originally  represented  by  the  Notes  or  of  any  part  of  such  other  Indebtedness.  Any  provision  of  this  Agreement  to  be
performed during the “term of this Agreement,” “term hereof” or similar language, shall include any extension period.

Section 8.07 Waivers. No course of dealing on the part of Lender, its officers, employees, consultants or agents, nor any failure or delay by Lender with
respect to exercising any right, power or privilege of Lender under the Notes, this Agreement or any other Security Instrument shall operate as a waiver
thereof, except as otherwise provided in Section 8.02 hereof.

Section 8.08 Cumulative Rights. Rights and remedies of Lender under the Notes, this Agreement and each other Security Instrument shall be cumulative,
and the exercise or partial exercise of any such right or remedy shall not preclude the exercise of any other right or remedy.

Section  8.09  Construction.  This  Agreement  and  each  of  the  other  Security  Instruments  is,  and  the  Notes  will  be,  a  contract  made  under  and  shall  be
construed in accordance with and governed by and construed in accordance with the laws of the State of New York without giving effect to the conflicts of
laws principles thereof, but including section 5-1401 of the New York General Obligations Law.

Section 8.10 Interest.  It  is  the  intention  of  the  parties  hereto  to  conform  strictly  to  applicable  usury  laws  now  in  force.  Accordingly,  if  the  transactions
contemplated hereby would be usurious under applicable law, then, in that event, notwithstanding anything to the contrary in the Notes, this Agreement or
in any other Security Instrument or agreement entered into in connection with or as security for the Notes, it is agreed as follows: (a) the aggregate of all
consideration which constitutes interest under applicable law that is contracted for, charged or received under the Notes, this Agreement or under any of the
other aforesaid Security Instruments or agreements or otherwise in connection with the Notes shall under no circumstances exceed the maximum amount of
interest  permitted  by  applicable  law,  and  any  excess  shall  be  credited  to  the  Notes  by  the  holder  thereof  (or,  if  the  Notes  shall  have  been  paid  in  full,
refunded  to  Borrower);  (b)  determination  of  the  rate  of  interest  for  determining  whether  the  loans  hereunder  are  usurious  shall  be  made  by  amortizing,
prorating, allocating and spreading, during the full stated term of such loans, all interest at any time contracted for, charged or received from Borrower in
connection with such loans, and any excess shall be canceled, credited or refunded as set forth in clause (a) herein; and (c) in the event that the maturity of
the Notes is accelerated by reason of an election of the holder thereof resulting from any Default or Event of Default under this Agreement or otherwise, or
in the event of any required or permitted prepayment, then such consideration that constitutes interest may never include more than the maximum amount
permitted by applicable law, and excess interest, if any, provided for in this Agreement or otherwise shall be canceled automatically as of the date of such
acceleration or prepayment and, if theretofore paid, shall be credited to the Notes (or, if the Notes shall have been paid in full, refunded to Borrower).

Section 8.11 Counterparts.  This  Agreement  may  be  executed  in  one  or  more  counterparts,  each  of  which  shall  be  deemed  an  original,  but  all  of  which
together shall constitute one and the same instrument. Except as provided in Section 7.01, this Agreement shall become effective when it shall have been
executed by Lender and when Lender shall have received counterparts hereof that, when taken together, bear the signatures of each of the other parties
hereto. Delivery of an executed counterpart of a signature page of this Agreement by facsimile or other electronic imaging means (e.g. “pdf” or “tif”) shall
be effective as delivery of a manually executed counterpart of this Agreement. Any signature to this Agreement may be delivered by facsimile, electronic
mail (including pdf) or as any electronic signature complying with the U.S. federal ESIGN Act of 2000 or the New York Electronic Signature and Records
Act or any other similar state laws based on the Uniform Electronic Transactions Act or other transmission method and any counterpart so delivered shall
be deemed to have been duly and validly delivered and electronic signatures or the keeping of records in electronic form shall be valid and effective for all
purposes  to  the  fullest  extent  permitted  by  applicable  law,  including  having  the  same  legal  effect,  validity  or  enforceability  as  a  manually  executed
signature or the use of a paper-based recordkeeping system. For the avoidance of doubt, the foregoing also applies to any amendment, extension or renewal
of this Agreement.

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Exhibit 10.01
2023 10-K

Section 8.12 Exhibits and Schedules. All exhibits and schedules to this Agreement are incorporated herein by this reference for all purposes. The exhibits
and  schedules  may  be  attached  hereto,  or  bound  together  with  or  separately  from  this  Agreement,  and  such  binding  shall  be  effective  to  identify  such
exhibits and schedules as if attached to this Agreement.

Section 8.13 Negotiation of Documents. This Agreement, the Notes and all other Security Instruments have been negotiated by the parties at arm’s length,
each represented by its own counsel, and the fact that the documents have been prepared by Lender’s counsel, after such negotiation, shall not be cause to
construe any of such documents against Lender.

Section 8.14 Notices Received by Lender. Any instrument in writing, telecopy or other electronic transmission received by Lender in connection with any
loan  or  Letter  of  Credit  hereunder,  which  purports  to  be  dispatched  or  signed  by  or  on  behalf  of  Borrower,  shall  conclusively  be  deemed  to  have  been
signed by such party, and Lender may rely thereon and shall have no obligation, duty or responsibility to determine the validity or genuineness thereof or
authority of the Person or Persons executing or dispatching the same.

Section 8.15 Debtor-Creditor  Relationship.  None  of  the  terms  of  this  Agreement  or  of  any  other  document  executed  in  conjunction  herewith  or  related
hereto shall be deemed to give Lender the rights or powers to exercise control over the business or affairs of Borrower. The relationship between Borrower
and Lender created by this Agreement is only that of debtor/creditor.

Section 8.16 No Third-Party Beneficiaries. This Agreement is for the sole and exclusive benefit of Borrower and Lender. This Agreement does not create,
and is not intended to create, any rights in favor of or enforceable by any other Person. This Agreement may be amended or modified by the agreement of
Borrower and Lender, without any requirement or necessity for notice to, or the consent of or approval of any other Person.

Section 8.17 INDEMNIFICATION. BORROWER AGREES TO DEFEND, INDEMNIFY AND HOLD HARMLESS LENDER AND ITS AFFILIATES
AND  THEIR  RESPECTIVE  OFFICERS,  DIRECTORS,  EMPLOYEES,  AGENTS,  ATTORNEYS  AND  ADVISORS  (EACH,  AN  “INDEMNIFIED
PARTY”)  FROM  AND  AGAINST  ANY  AND  ALL  CLAIMS,  DAMAGES,  LOSSES,  LIABILITIES,  COSTS  AND  EXPENSES  (INCLUDING,
WITHOUT LIMITATION, ATTORNEYS’ FEES AND EXPENSES) THAT MAY BE INCURRED BY OR ASSERTED OR AWARDED AGAINST ANY
INDEMNIFIED  PARTY,  IN  EACH  CASE  ARISING  OUT  OF  OR  IN  CONNECTION  WITH  OR  BY  REASON  OF  (INCLUDING,  WITHOUT
LIMITATION,  IN  CONNECTION  WITH  ANY  INVESTIGATION,  LITIGATION  OR  PROCEEDING  OR  PREPARATION  OF  DEFENSE  IN
CONNECTION  THEREWITH)  THIS  AGREEMENT,  THE  NOTES,  THE  SECURITY  INSTRUMENTS  OR  ANY  OTHER  INSTRUMENT  OR
AGREEMENT EXECUTED IN CONNECTION THEREWITH OR HEREWITH, ANY OF THE TRANSACTIONS CONTEMPLATED THEREIN OR
HEREIN  OR  THE  ACTUAL  OR  PROPOSED  USE  OF  THE  PROCEEDS  OF  THE  LOANS  MADE  PURSUANT  TO  THIS  AGREEMENT
(INCLUDING  ANY  OF  THE  FOREGOING  ARISING  FROM  THE  NEGLIGENCE  OF  THE  INDEMNIFIED  PARTY),  EXCEPT  TO  THE  EXTENT
SUCH CLAIM, DAMAGE, LOSS, LIABILITY, COST OR EXPENSES IS FOUND IN A FINAL, NON-APPEALABLE JUDGMENT BY A COURT OF
COMPETENT  JURISDICTION  TO  HAVE  RESULTED  FROM  SUCH  INDEMNIFIED  PARTY’S  GROSS  NEGLIGENCE  OR  WILLFUL
MISCONDUCT.  IN  THE  CASE  OF  AN  INVESTIGATION,  LITIGATION  OR  OTHER  PROCEEDING  TO  WHICH  THE  INDEMNITY  IN  THIS
SECTION  APPLIES,  SUCH  INDEMNITY  SHALL  BE  EFFECTIVE  REGARDLESS  OF  WHETHER  SUCH  INVESTIGATION,  LITIGATION  OR
PROCEEDING IS BROUGHT BY BORROWER OR ITS RESPECTIVE DIRECTORS, SHAREHOLDERS OR CREDITORS OR AN INDEMNIFIED
PARTY  IS  OTHERWISE  A  PARTY  THERETO  AND  WHETHER  THE  TRANSACTIONS  CONTEMPLATED  HEREBY  ARE  CONSUMMATED,
WITHOUT  PREJUDICE  TO  THE  SURVIVAL  OF  ANY  OTHER  AGREEMENT  OF  BORROWER  HEREUNDER,  THE  AGREEMENTS  AND
OBLIGATIONS OF BORROWER CONTAINED IN THIS SECTION SHALL SURVIVE THE PAYMENT IN FULL OF THE INDEBTEDNESS AND
ALL OTHER AMOUNTS PAYABLE UNDER THIS AGREEMENT.

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Section 8.18 RELEASE OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW FROM TIME TO TIME IN EFFECT, BORROWER
HEREBY KNOWINGLY, VOLUNTARILY AND INTENTIONALLY (AND AFTER BORROWER HAS CONSULTED WITH ITS OWN ATTORNEY)
IRREVOCABLY AND UNCONDITIONALLY AGREES THAT NO CLAIM MAY BE MADE BY BORROWER AGAINST LENDER OR ANY OF ITS
AFFILIATES,  PARTICIPANTS,  SHAREHOLDERS,  DIRECTORS,  OFFICERS,  EMPLOYEES,  ATTORNEYS,  ACCOUNTANTS,  OR  AGENTS  OR
ANY  OF  ITS  OR  THEIR  SUCCESSORS  AND  ASSIGNS,  FOR  ANY  SPECIAL,  INDIRECT,  CONSEQUENTIAL  OR  PUNITIVE  DAMAGES  IN
RESPECT OF ANY BREACH OR WRONGFUL CONDUCT (WHETHER THE CLAIM IS BASED ON CONTRACT, TORT OR STATUTE) ARISING
OUT  OF,  OR  RELATED  TO,  THE  TRANSACTIONS  CONTEMPLATED  BY  ANY  OF  THIS  AGREEMENT,  THE  NOTES,  THE  SECURITY
INSTRUMENTS  OR  ANY  OTHER  RELATED  DOCUMENTS,  OR  ANY  ACT,  OMISSION,  OR  EVENT  OCCURRING  IN  CONNECTION
HEREWITH OR THEREWITH. IN FURTHERANCE OF THE FOREGOING, BORROWER HEREBY WAIVES, RELEASES AND AGREES NOT TO
SUE UPON ANY CLAIM FOR ANY SUCH DAMAGES, WHETHER OR NOT ACCRUED AND WHETHER OR NOT KNOWN OR SUSPECTED
TO EXIST IN ITS FAVOR, AND BORROWER SHALL INDEMNIFY AND HOLD HARMLESS LENDER AND ITS AFFILIATES, PARTICIPANTS,
SHAREHOLDERS,  DIRECTORS,  OFFICERS,  EMPLOYEES,  ATTORNEYS,  ACCOUNTANTS  AND  AGENTS  AND  THEIR  SUCCESSORS  AND
ASSIGNS OF AND FROM ANY SUCH CLAIMS.

Section 8.19 SUBMISSION TO JURISDICTION; WAIVER OF VENUE; WAIVER OF TRIAL BY JURY; SERVICE OF PROCESS.

(a) ANY LEGAL ACTION OR PROCEEDING WITH RESPECT TO THE SECURITY INSTRUMENTS MAY BE BROUGHT IN THE COURTS OF
THE STATE OF NEW YORK OR OF THE UNITED STATES OF AMERICA FOR THE SOUTHERN DISTRICT OF NEW YORK, IN EITHER CASE
LOCATED IN NEW YORK COUNTY, NEW YORK, AND, BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH PARTY HEREBY
ACCEPTS  FOR  ITSELF  AND  (TO  THE  EXTENT  PERMITTED  BY  APPLICABLE  LAW)  IN  RESPECT  OF  ITS  PROPERTY,  GENERALLY  AND
UNCONDITIONALLY,  THE  NON-EXCLUSIVE  JURISDICTION  OF  THE  AFORESAID  COURTS.  EACH  PARTY  HEREBY  IRREVOCABLY
WAIVES  ANY  OBJECTION,  INCLUDING,  WITHOUT  LIMITATION,  ANY  OBJECTION  TO  THE  LAYING  OF  VENUE  OR  BASED  ON  THE
GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY SUCH ACTION OR
PROCEEDING  IN  SUCH  RESPECTIVE  JURISDICTIONS.  THIS  SUBMISSION  TO  JURISDICTION  IS  NON-EXCLUSIVE  AND  DOES  NOT
PRECLUDE A PARTY FROM BRINGING SUIT AGAINST ANOTHER PARTY IN ANY COURT OTHERWISE HAVING JURISDICTION.

(b)  EACH  PARTY  TO  THIS  AGREEMENT  HEREBY  EXPRESSLY  WAIVES  ANY  RIGHT  TO  TRIAL  BY  JURY  OF  ANY  CLAIM,  DEMAND,
ACTION OR CAUSE OF ACTION (i) ARISING UNDER THIS AGREEMENT OR ANY OTHER INSTRUMENT, DOCUMENT OR AGREEMENT
EXECUTED OR DELIVERED IN CONNECTION HEREWITH, OR (ii) IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO
THE  DEALINGS  OF  THE  PARTIES  HERETO  OR  ANY  OF  THEM  WITH  RESPECT  TO  THIS  AGREEMENT  OR  ANY  OTHER  INSTRUMENT,
DOCUMENT OR AGREEMENT EXECUTED OR DELIVERED IN CONNECTION HEREWITH, OR THE TRANSACTIONS RELATED HERETO
OR  THERETO.  IN  EACH  CASE  WHETHER  NOW  EXISTING  OR  HEREAFTER  ARISING,  AND  WHETHER  SOUNDING  IN  CONTRACT  OR
TORT  OR  OTHERWISE,  EACH  PARTY  HEREBY  AGREES  AND  CONSENTS  THAT  ANY  SUCH  CLAIM,  DEMAND,  ACTION  OR  CAUSE  OF
ACTIONS  SHALL  BE  DECIDED  BY  COURT  TRIAL  WITHOUT  A  JURY,  AND  THAT  ANY  PARTY  TO  THIS  AGREEMENT  MAY  FILE  AN
ORIGINAL  COUNTERPART  OR  A  COPY  OF  THIS  SECTION  WITH  ANY  COURT  AS  WRITTEN  EVIDENCE  OF  THE  CONSENT  OF  THE
PARTIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY.

(c) EACH  PARTY  HERETO  IRREVOCABLY  CONSENTS  TO  SERVICE  OF  PROCESS  IN  THE  MANNER  PROVIDED  FOR  NOTICES  IN  THIS
AGREEMENT  AND  NOTHING  IN  THIS  AGREEMENT  WILL  AFFECT  THE  RIGHT  OF  ANY  PARTY  HERETO  TO  SERVE  PROCESS  IN  ANY
OTHER MANNER PERMITTED BY APPLICABLE LAW, WITHOUT LIMITING THE OTHER PROVISIONS OF THIS SECTION 8.19.

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Section  8.20  DTPA  Waiver.  Borrower  acknowledges  and  agrees,  on  Borrower’s  own  behalf  and  on  behalf  of  any  permitted  assigns  and  successors
hereafter,  that  the  DTPA  is  not  applicable  to  this  transaction.  Accordingly,  Borrower’s  rights  and  remedies  with  respect  to  the  transaction  contemplated
under this Agreement and with respect to all acts or practices of Lender, past, present or future, in connection with such transaction, shall be governed by
legal principles other than the DTPA. In furtherance thereof, Borrower agrees as follows:

(a) Borrower represents that Borrower has the knowledge and experience in financial and business matters that enable Borrower to evaluate the merits and
risks of the business transaction that is the subject of this Agreement. Borrower also represents that Borrower is not in a significantly disparate bargaining
position in relation to Lender. Borrower has negotiated the loan documents with Lender at arm’s length and has willingly entered into the loan documents.

(b) Borrower  represents  that  (i)  Borrower  has  been  represented  by  legal  counsel  in  the  transaction  contemplated  by  this  Agreement  and  (ii)  such  legal
counsel was not directly or indirectly identified, suggested or selected by Lender or an agent of Lender.

(c) This Agreement relates to a transaction involving total consideration by Borrower of more than $100,000 and does not involve Borrower’s residence.

Borrower agrees, on Borrower’s own behalf and on behalf of Borrower’s permitted assigns and successors, that all of Borrower’s rights and remedies under
the DTPA are WAIVED AND RELEASED, including specifically, without limitation, all rights and remedies under the DTPA resulting from or arising out
of  any  and  all  acts  or  practices  of  Lender  in  connection  with  this  transaction,  whether  such  acts  or  practices  occur  before  or  after  the  execution  of  this
Agreement.

In furtherance thereof, Borrower agrees that by signing this Agreement, Borrower and any permitted assigns and successors are bound by the following
waiver:

WAIVER OF CONSUMER RIGHTS. BORROWER HEREBY WAIVES ITS RIGHTS UNDER THE DECEPTIVE TRADE PRACTICES - CONSUMER
PROTECTION ACT, SECTION 17.41 ET. SEQ. TEXAS BUSINESS & COMMERCE CODE, A LAW THAT GIVES CONSUMERS SPECIAL RIGHTS
AND  PROTECTIONS.  AFTER  CONSULTATION  WITH  AN  ATTORNEY  OF  BORROWER’S  OWN  SELECTION,  BORROWER  VOLUNTARILY
CONSENTS TO THIS WAIVER.

Section 8.21 Reversal of Payments. Lender shall have the continuing and exclusive right to apply, reverse and re-apply any and all payments to any portion
of the Indebtedness in a manner consistent with the terms of this Agreement. To the extent Borrower makes a payment or payments to Lender, or Lender
receives any payment or proceeds of any collateral for Borrower’s benefit, which payment(s) or proceed or any part thereof are subsequently invalidated,
declared to be fraudulent or preferential, set aside and/or required to be repaid to a trustee, receiver or any other part under any bankruptcy law, state or
federal law, common law or equitable cause, then, to the extent of such payment or proceeds received, the Indebtedness or party thereof intended to be
satisfied shall be revived and continued in full force and effect, as if such payment or proceeds had not been received by Lender.

Section 8.22 Injunctive Relief. Borrower recognizes that, in the event Borrower fails to perform, observe or discharge any of its obligations or liabilities
under this Agreement, any remedy at law may prove to be inadequate relief to Lender, therefore, Borrower agrees that if any Default or Event of Default
shall  have  occurred  and  be  continuing,  Lender  shall  be  entitled  to  temporary  and  permanent  injunctive  relief  without  the  necessity  of  proving  actual
damages.

Section 8.23 No Duty. All attorneys, accountants, appraisers, and other professional Persons and consultants retained by Lender shall have the right to act
exclusively in the interest of Lender and shall have no duty of disclosure, duty of loyalty, duty of care, or other duty or obligation of any type or nature
whatsoever to Borrower or any other Person. Documents in connection with the transactions contemplated hereunder have been prepared by

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Vinson  &  Elkins  L.L.P.  (“Lender’s  Counsel”).  Borrower  acknowledges  and  understands  that  Lender’s  Counsel  is  acting  solely  as  counsel  to  Lender  in
connection with the transaction contemplated herein, is not representing Borrower in connection therewith, and has not, in any manner, undertaken to assist
or render legal advice to Borrower with respect to this transaction. Borrower has been advised to seek other legal counsel to its interests in connection with
the transactions contemplated herein.

Section 8.24 Sale or Participation of the Loan. Each Loan Party agrees that Lender may, at its option, sell the Notes or its interests in the Notes and its
rights under this Agreement (whether by sale, participation, or otherwise) and, in connection with each such sale, Lender may disclose any financial and
other information available to Lender concerning any Loan Party to each prospective purchaser, subject to Section 8.27 hereof.

Section 8.25 Patriot Act Notice. Lender hereby notifies Borrower that pursuant to the requirements of the USA Patriot Act, it is required to obtain, verify
and record information that identifies Borrower, which information includes the name and address of Borrower and other information that will allow the
Lender to identify Borrower in accordance with the Act.

Section  8.26  Acknowledgement  Regarding  Any  Supported  QFCs.  To  the  extent  that  the  Security  Instruments  provide  support,  through  a  guarantee  or
otherwise,  for  Swap  Agreements  or  any  other  agreement  or  instrument  that  is  a  QFC  (such  support,  “QFC  Credit  Support”  and  each  such  QFC  a
“Supported QFC”), the parties acknowledge and agree as follows with respect to the resolution power of the Federal Deposit Insurance Corporation under
the  Federal  Deposit  Insurance  Act  and  Title  II  of  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  (together  with  the  regulations
promulgated thereunder, the “U.S. Special Resolution Regimes”) in respect of such Supported QFC and QFC Credit Support (with the provisions below
applicable notwithstanding that the Security Instruments and any Supported QFC may in fact be stated to be governed by the laws of the State of Texas
and/or of the United States or any other state of the United States):

In the event a Covered Entity that is party to a Supported QFC (each, a “Covered Party”) becomes subject to a proceeding under a U.S. Special Resolution
Regime, the transfer of such Supported QFC and the benefit of such QFC Credit Support (and any interest and obligation in or under such Supported QFC
and such QFC Credit Support, and any rights in property securing such Supported QFC or such QFC Credit Support) from such Covered Party will be
effective  to  the  same  extent  as  the  transfer  would  be  effective  under  the  U.S.  Special  Resolution  Regimes  if  the  Supported  QFC  and  such  QFC  Credit
Support (and any such interest, obligation and rights in property) were governed by the laws of the United States or a state of the United States. In the event
a Covered Party or a BHC Act Affiliate of a Covered Party becomes subject to a proceeding under a U.S. Special Resolution Regimes, Default Rights
under the Security Instruments that might otherwise apply to such Supported QFC or any QFC Credit Support that may be exercised against such Covered
Party  are  permitted  to  be  exercised  to  no  greater  extent  than  such  Default  Rights  could  be  exercised  under  the  U.S.  Special  Resolution  Regime  if  the
Supported QFC and the Security Instruments were governed by the laws of the United States or a state of the United States.

Section 8.27 Confidentiality. Lender agrees to maintain the confidentiality of the Information (as defined below), except that Information may be disclosed
(a) to its Affiliates and to its Related Parties (as defined below) (it being understood that the Persons to whom such disclosure is made will be informed of
the confidential nature of such Information and instructed to keep such Information confidential); (b) to the extent required or requested by any regulatory
authority purporting to have jurisdiction over such Person or its Affiliates and the partners, directors, officers, employees, agents, trustees, administrators,
managers,  advisors  and  representatives  of  such  Person  and  of  such  Person’s  Affiliates  (collectively,  “Related  Parties”);  (c)  to  the  extent  required  by
applicable laws or by any subpoena or similar legal process; (d) to any other party hereto; (e) in connection with the exercise of any remedies hereunder or
under any other Security Instrument or any action or proceeding relating to this Agreement or any other Security Instrument or the enforcement of rights
hereunder  or  thereunder;  (f)  subject  to  an  agreement  containing  provisions  substantially  the  same  as  those  of  this  Section,  to  (i)  any  assignee  of  or
participant in, or any prospective assignee of or participant in, any of its rights and obligations under this Agreement, or (ii) any actual or prospective party
(or its Related Parties) to any swap, derivative or other transaction under which payments are to be made by reference to Borrower and its obligations, this
Agreement or payments hereunder; (g) with the consent of Borrower; or (i) to the extent such Information (x) becomes publicly available other than as a
result of a breach of this Section,

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Exhibit 10.01
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or  (y)  becomes  available  to  Lender  or  any  of  its  Affiliates  on  a  nonconfidential  basis  from  a  source  other  than  Borrower  who  did  not  acquire  such
information as a result of a breach of this Section.

For  purposes  of  this  Section,  “Information”  means  all  information  received  from  Borrower  or  any  of  its  Subsidiaries  relating  to  Borrower  or  any  of  its
Subsidiaries or any of their respective businesses, other than any such information that is available to Lender on a nonconfidential basis prior to disclosure
by Borrower or any of its Subsidiaries; provided that, in the case of information received from Borrower or any of its Subsidiaries after the date hereof,
such information is clearly identified at the time of delivery as confidential. Any Person required to maintain the confidentiality of Information as provided
in  this  Section  shall  be  considered  to  have  complied  with  its  obligation  to  do  so  if  such  Person  has  exercised  the  same  degree  of  care  to  maintain  the
confidentiality  of  such  Information  as  such  Person  would  accord  to  its  own  confidential  information.  Notwithstanding  anything  herein  to  the  contrary,
“Information” shall not include, and the Borrower, the Borrower’s Subsidiaries, the Lender and the respective Affiliates of each of the foregoing (and the
respective  partners,  directors,  officers,  employees,  agents,  advisors  and  other  representatives  of  the  aforementioned  Persons),  and  any  other  party,  may
disclose to any and all Persons, without limitation of any kind (i) any information with respect to the United States federal and state income tax treatment of
the transactions contemplated hereby and any facts that may be relevant to understanding the United States federal or state income tax treatment of such
transactions (“tax structure”), which facts shall not include for this purpose the names of the parties or any other person named herein, or information that
would permit identification of the parties or such other persons, or any pricing terms or other nonpublic business or financial information that is unrelated
to such tax treatment or tax structure, and (ii) all materials of any kind (including opinions or other tax analyses) that are provided to Borrower, or Lender
relating to such tax treatment or tax structure.

Section  8.28  Notice  of  Final  Agreement.  It  is  the  intention  of  each  Loan  Party,  Guarantor  and  Lender  that  the  following  NOTICE  OF  FINAL
AGREEMENT be incorporated by reference into each of the Security Instruments (as the same may be amended, modified or restated from time to time)
and other loan documents or instruments executed in connection therewith.

THIS  AGREEMENT  AND  THE  OTHER  SECURITY  INSTRUMENTS  (AND  ANY  OTHER  DOCUMENT  OR  INSTRUMENT  EXECUTED  IN
CONNECTION  THEREWITH)  REPRESENT  THE  FINAL  AGREEMENT  BETWEEN  THE  PARTIES,  AND  THE  SAME  MAY  NOT  BE
CONTRADICTED  BY  EVIDENCE  OF  PRIOR,  CONTEMPORANEOUS  OR  SUBSEQUENT  ORAL  AGREEMENTS  BETWEEN  THE  PARTIES.
THERE ARE NO UNWRITTEN ORAL AGREEMENTS BETWEEN THE PARTIES.

ARTICLE IX
GUARANTY

Section 9.01 Guaranty. In consideration of the Revolving Advances, advances and other credit heretofore or hereafter granted by the Secured Parties to
Borrower pursuant to this Agreement and the other Security Instruments and in further consideration of any Bank Products and Swap Agreements provided
by the Secured Parties, Guarantors hereby, jointly and severally, unconditionally, absolutely and irrevocably, guarantee to the Secured Parties, the due and
punctual  payment  when  and  as  due,  including  at  stated  maturity,  by  acceleration  or  otherwise,  and  at  all  times  thereafter,  and  the  due  fulfillment  and
performance  of  the  Indebtedness.  Each  Guarantor  is  jointly  and  severally  liable  for  the  full  payment  and  performance  of  the  Indebtedness  as  a  primary
obligor.

Section 9.02 Payment. If any of the Indebtedness is not punctually paid when such Indebtedness becomes due and payable, either by its terms or as a result
of  the  exercise  of  any  power  to  accelerate,  Guarantors  shall,  immediately  on  demand  and  without  presentment,  protest,  notice  of  protest,  notice  of
nonpayment, notice of intent to accelerate, notice of acceleration or any other notice whatsoever (all of which are expressly waived in accordance with
Section 9.03 hereof), pay the amount due and payable thereon to Lender. It is not necessary for Lender, in order to enforce such payment by Guarantors,
first to institute suit or exhaust its remedies against Borrower or others liable on the Indebtedness, or to enforce its rights against any security given to
secure such Indebtedness. Lender is not required to mitigate damages or take any other action to reduce, collect or enforce the Indebtedness. No setoff,
counterclaim, reduction or diminution of any obligation, or any defense of any kind which any Guarantor has or may have against

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Borrower  or  any  Secured  Party  shall  be  available  hereunder  to  Guarantors.  No  payment  by  any  Guarantor  shall  discharge  the  liability  of  Guarantors
hereunder until the Indebtedness has been fully satisfied and paid in full. If Lender must rescind or restore any payment, or any part thereof, received by
Lender on any part of the Indebtedness, any prior release or discharge from the terms of this Guaranty given Guarantors by Lender or any reduction of any
Guarantor’s liability hereunder shall be without effect, and this Guaranty Agreement shall remain in full force and effect.

Section 9.03 Agreements and Waivers. Each Guarantor:

(a) agrees to all terms and agreements heretofore or hereafter made by Borrower with Lender and/or any other Secured Party;

(b) agrees that Lender may without impairing its rights or the obligations of such Guarantor hereunder (i) waive or delay the exercise of any of its rights or
remedies against or release Borrower or any other Person, including, without limitation, any other party who is or whose Property is liable with respect to
the  Indebtedness  or  any  part  thereof  (Guarantors  and  any  such  other  Person  or  Persons  are  hereafter  collectively  called  the  “Sureties”  and  individually
called a “Surety”); (ii) take or accept any other security, collateral or guaranty, or other assurance of the payment of all or any part of the Indebtedness; (iii)
release, surrender, exchange, subordinate or permit or suffer to exist any deterioration, waste, loss or impairment (including without limitation negligent,
willful,  unreasonable  or  unjustified  impairment)  of  any  collateral,  Property  or  security,  at  any  time  existing  in  connection  with,  or  assuring  or  securing
payment of, all or any part of the Indebtedness or the liability of such Guarantor or any other Surety; (iv) increase, renew, extend, or modify the terms of
any of the Indebtedness or any instrument or agreement evidencing the same; (v) apply payments by Borrower, any Surety, or any other Person, to any of
the Indebtedness; (vi) bring suit against any one or more Sureties without joining any other Surety or Borrower in such proceeding; (vii) compromise or
settle with any one or more Sureties in whole or in part for such consideration or no consideration as Lender may deem appropriate; or (viii) partially or
fully release any Guarantor or any other Surety from liability hereunder;

(c) agrees  that  the  obligations  of  such  Guarantor  under  this  Guaranty  Agreement  shall  not  be  released,  diminished,  or  adversely  affected  by  any  of  the
following: (i) the insolvency, bankruptcy, rearrangement, adjustment, composition, liquidation, disability, dissolution or lack of power of Borrower or any
Surety; (ii) the invalidity, illegality or unenforceability of all or any part of the Indebtedness or any document or agreement executed in connection with the
Indebtedness, for any reason, or the fact that any debt included in the Indebtedness exceeds the amount permitted by applicable law; (iii) the failure of
Lender  or  any  other  party  to  exercise  diligence  or  reasonable  care  or  to  act  in  a  commercially  reasonable  manner  in  the  preservation,  protection,
enforcement, sale or other handling or treatment of all or any part of such collateral, Property or security; (iv) the fact that any collateral, security or Lien
contemplated or intended to be given, created or granted as security for the repayment of the Indebtedness is not properly perfected or created, or proves to
be unenforceable or subordinate to any other Lien; (v) the fact that Borrower has any defense to the payment of all or any part of the Indebtedness; (vi) any
payment by Borrower or any Surety to Lender and/or any other Secured Party is a preference under Applicable Bankruptcy Law, or for any reason Lender
and/or any other Secured Party is required to refund such payment or pay such amounts to Borrower, any such Surety, or someone else; (vii) any defenses
which  Borrower  could  assert  on  the  Indebtedness,  including  but  not  limited  to  failure  of  consideration,  breach  of  warranty,  fraud,  payment,  accord  and
satisfaction, strict foreclosure, statute of frauds, bankruptcy, statute of limitations, lender liability and usury; or (viii) any other action taken or omitted to be
taken with respect to this Agreement, the other Security Instruments, the Indebtedness, the security and collateral therefor whether or not such action or
omission prejudices such Guarantor or any Surety, or increases the likelihood that such Guarantor will be required to pay the Indebtedness pursuant to the
terms hereof;

(d) agrees  that  such  Guarantor  is  obligated  to  pay  the  Indebtedness  when  due,  notwithstanding  any  occurrence,  circumstance,  event,  action  or  omission
whatsoever, whether or not particularly described herein, except for the full and final payment and satisfaction of the Indebtedness;

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(e) to the extent allowed by applicable law, waives all rights and remedies now or hereafter accorded by applicable law to guarantors or sureties, including
without  limitation  any  defense,  right  of  offset  or  other  claim  which  such  Guarantor  may  have  against  Borrower  or  which  Borrower  may  have  against
Lender;

(f) waives all notices whatsoever with respect to this Guaranty Agreement or with respect to the Indebtedness, including, but without limitation, notice of
(i) Lender’s and/or any other Secured Party’s acceptance hereof or its intention to act, or its action, in reliance hereon; (ii) the present existence, future
incurring, or any amendment of the provisions of any of the Indebtedness or any terms or amounts thereof or any change therein in the rate of interest
thereon; (iii) any default by Borrower or any Surety; or (iv) the obtaining, enforcing, or releasing of any guaranty or surety agreement (in addition hereto),
pledge, assignment or other security for any of the Indebtedness;

(g)  waives  notice  of  presentment  for  payment,  notice  of  protest,  protest,  demand,  notice  of  intent  to  accelerate,  notice  of  acceleration  and  notice  of
nonpayment, protest in relation to any instrument evidencing any of the Indebtedness, and any demands and notices required by applicable law, except as
such waiver may be expressly prohibited by applicable law, and diligence in bringing suits against any Surety; and

(h) represents and warrants to Lender that such Guarantor (i) has received, or will receive, direct or indirect benefit from the making of the guaranty set
forth  herein  and  the  Indebtedness,  (ii)  is  familiar  with,  and  has  independently  reviewed  the  books  and  records  regarding,  the  financial  condition  of
Borrower and is familiar with the value of any and all Collateral intended to be created as security for the payment of the Indebtedness, but such Guarantor
is not relying on such financial condition, such Collateral, or the agreement of any other party as an inducement to enter into this Agreement and provide
the guaranty set forth herein. Each Guarantor confirms that neither Lender, any other Guarantor, nor any other party has made any representation, warranty
or  statement  to  such  Guarantor  in  order  to  induce  such  Guarantor  to  execute  this  Agreement  and  provide  the  guaranty  set  forth  herein,  and  (iii)  is  a
Qualified ECP Guarantor.

Section 9.04 Liability.  The  liability  of  each  Guarantor  under  this  Guaranty  Agreement  is  irrevocable,  absolute  and  unconditional,  without  regard  to  the
liability of any other Person, and shall not in any manner be affected by reason of any action taken or not taken by Lender and/or any other Secured Party,
which action or inaction is herein consented and agreed to, nor by the partial or complete unenforceability or invalidity of any other guaranty or surety
agreement, pledge, assignment or other security for any of the Indebtedness. No delay in making demand on Sureties or any of them for satisfaction of the
liability hereunder shall prejudice Lender’s right to enforce such satisfaction. All of Lender’s rights and remedies shall be cumulative and any failure of
Lender to exercise any right hereunder shall not be construed as a waiver of the right to exercise the same or any other right at any time, and from time to
time, thereafter. This is a continuing guaranty of payment, not a guaranty of collection, and this Guaranty Agreement shall be binding upon Guarantors
regardless of how long before or after the date hereof any of the Indebtedness were or are incurred.

Section 9.05 Subordination. If Borrower or any other Loan Party is now or hereafter becomes indebted to one or more Guarantors (such indebtedness and
all interest thereon is referred to as the “Affiliated Debt”), such Affiliated Debt shall be subordinate in all respects to the full payment and performance of
the  Indebtedness,  and  no  Guarantor  shall  be  entitled  to  enforce  or  receive  payment  with  respect  to  any  Affiliated  Debt  until  payment  in  full  of  the
Indebtedness. Each Guarantor agrees that any Liens, mortgages, deeds of trust, security interests, judgment liens, charges or other encumbrances upon any
Loan  Party’s  assets  securing  the  payment  of  the  Affiliated  Debt  shall  be  and  remain  subordinate  and  inferior  to  any  Liens,  mortgages,  deeds  of  trust,
security interests, judgment liens, charges or other encumbrances upon any Loan Party’s assets securing the payment of the Indebtedness, and without the
prior written consent of Lender, no Guarantor shall exercise or enforce any creditor’s rights of any nature against any Loan Party to collect the Affiliated
Debt (other than demand payment therefor). In the event of the receivership, bankruptcy, reorganization, arrangement, debtor’s relief or other insolvency
proceedings involving Borrower or any applicable Loan Party as a debtor, Lender has the right and authority, either in its own name or as attorney-in-fact
for any applicable Guarantor, to file such proof of debt, claim, petition or other documents and to take such other steps as are necessary to prove its rights
hereunder  and  receive  directly  from  the  receiver,  trustee  or  other  court  custodian,  payments,  distributions  or  other  dividends  which  would  otherwise  be
payable upon the Affiliated Debt. Each Guarantor hereby assigns such payments, distributions and dividends to Lender, and irrevocably appoints

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Exhibit 10.01
2023 10-K

Lender as its true and lawful attorney-in-fact with authority to make and file in the name of such Guarantor any proof of debt, amendment of proof of debt,
claim, petition or other document in such proceedings and to receive payment of any sums becoming distributable on account of the Affiliated Debt, and to
execute such other documents and to give acquittances therefor and to do and perform all such other acts and things for and on behalf of such Guarantor as
may be necessary in the opinion of Lender in order to have the Affiliated Debt allowed in any such proceeding and to receive payments, distributions or
dividends of or on account of the Affiliated Debt.

Section 9.06 Subrogation. No Guarantor waives or releases any rights of subrogation, reimbursement or contribution which such Guarantor may have, after
full  and  final  payment  of  the  Indebtedness,  against  others  liable  on  the  Indebtedness.  Each  Guarantor’s  rights  of  subrogation  and  reimbursement  are
subordinate in all respects to the rights and claims of Lender and the other Secured Parties, and no Guarantor may exercise any rights it may acquire by way
of  subrogation  under  this  Guaranty,  by  payment  made  hereunder  or  otherwise,  until  payment  in  full  of  the  Indebtedness.  If  any  amount  is  paid  to  any
Guarantor on account of such subrogation rights prior to payment in full of the Indebtedness, such amount shall be held in trust for the benefit of Lender
and/or the other Secured Parties to be credited and applied on the Indebtedness, whether matured or unmatured.

Section 9.07 Other Indebtedness or Obligations of Guarantors. If any Guarantor is or becomes liable for any indebtedness owed by any Loan Party to the
Lenders by endorsement or otherwise than under this Guaranty Agreement, such liability shall not be affected by this Guaranty Agreement, and the rights
of Lender shall be cumulative of all other rights that Lender may have against such Guarantor. The exercise by Lender of any right or remedy hereunder or
under any other instrument or at law or in equity shall not preclude the concurrent or subsequent exercise of any other instrument or remedy at law or in
equity and shall not preclude the concurrent or subsequent exercise of any other right or remedy. Further, without limiting the generality of the foregoing,
this Guaranty Agreement is given by Guarantors as an additional guaranty to all guaranties heretofore or hereafter executed and delivered to Lender by
Guarantors  in  favor  of  Lender  relating  to  the  indebtedness  of  Borrower  and  the  other  Loan  Parties  to  the  Secured  Parties,  and  nothing  herein  shall  be
deemed to replace or be in lieu of any other of such previous or subsequent guarantees.

Section  9.08  Costs  and  Expenses.  Guarantors  jointly  and  severally  agree  to  pay  to  Lender,  upon  demand,  all  losses  and  costs  and  expenses,  including
attorneys’ fees, that may be incurred by Lender in attempting to cause the Indebtedness to be satisfied or in attempting to cause satisfaction of Guarantors’
liability under this Guaranty Agreement.

Section 9.09 Exercising Rights, Etc. No notice to or demand upon any Guarantor in any case shall, of itself, entitle such Guarantor or any other Guarantor
to any other or further notice or demand in similar or other circumstances. No delay or omission by Lender in exercising any power or right hereunder shall
impair  such  right  or  power  or  be  construed  as  a  waiver  thereof  or  any  acquiescence  therein,  nor  shall  any  single  or  partial  exercise  of  any  such  power
preclude other or further exercise thereof, or the exercise of any other right or power hereunder.

Section  9.10  Benefit;  Binding  Effect.  This  Guaranty  Agreement  shall  inure  to  the  benefit  of  Lender  and  each  other  Secured  Party  and  their  respective
successors and assigns, and to any interest in any of the Indebtedness. All of the obligations of Guarantors arising hereunder shall be jointly and severally
binding on each of the Persons signing this Guaranty Agreement, and their respective successors and assigns (provided, however, that no Guarantor may,
without the prior written consent of Lender in each instance, assign or delegate any of its rights, powers, duties or obligations hereunder, and any attempted
assignment or delegation made without Lender’s prior written consent shall be void ab initio and of no force or effect).

Section 9.11 Multiple Guarantors. It is specifically agreed that Lender may enforce the provisions hereof with respect to one or more Guarantors without
seeking to enforce the same as to all or any Guarantors. If one or more additional Guaranty Agreement are executed by one or more additional Guarantor,
which guarantee, in whole or in part, any of the Indebtedness, it is specifically agreed that Lender may enforce the provisions of this Guaranty Agreement
or of the other Guaranty Agreements with respect to one or more of Guarantors under this Guaranty Agreement or the other Guaranty Agreements without
seeking  to  enforce  the  provisions  of  this  Guaranty  Agreement  or  the  other  Guaranty  Agreement  as  to  all  or  any  of  Guarantors.  Each  Guarantor  hereby
waives any requirement of

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Exhibit 10.01
2023 10-K

joinder of all or any other Guarantor in any suit or proceeding to enforce the provisions of this Guaranty Agreement or of the other Guaranty Agreements.
The liability hereunder of all Guarantors hereunder shall be joint and several.

Section 9.12 Reinstatement. Notwithstanding anything contained in this Agreement or the other Security Instruments, the obligations of each Guarantor
under this Article IX shall be automatically reinstated if and to the extent that for any reason any payment by or on behalf of any Person in respect of the
Indebtedness is rescinded or must be otherwise restored by any holder of any of the Indebtedness, whether as a result of any proceedings in bankruptcy or
reorganization  or  otherwise,  and  each  Guarantor  agrees  that  it  will  indemnify  each  Secured  Party  on  demand  for  all  reasonable  costs  and  expenses
(including, without limitation, reasonable fees of counsel) incurred by such Person in connection with such rescission or restoration, including any such
costs  and  expenses  incurred  in  defending  against  any  claim  alleging  that  such  payment  constituted  a  preference,  fraudulent  transfer  or  similar  payment
under any Applicable Bankruptcy Law.

Section 9.13 Maximum Liability. Anything in this Guaranty Agreement to the contrary notwithstanding, the obligations of each Guarantor hereunder shall
be limited to a maximum aggregate amount equal to the largest amount that would not render its obligations hereunder subject to avoidance as a fraudulent
transfer  or  conveyance  under  Section  548  of  Title  11  of  the  United  States  Code  or  any  applicable  provisions  of  comparable  Law  (collectively,  the
“Fraudulent Transfer Laws”), in each case after giving effect to all other liabilities of such Guarantor, contingent or otherwise, that are relevant under the
Fraudulent Transfer Laws (specifically excluding, however, any liabilities of such Guarantor in respect of intercompany indebtedness to other Loan Parties
or Affiliates of other Loan Parties to the extent that such indebtedness would be discharged in an amount equal to the amount paid or Property conveyed by
such Guarantor under the Security Instruments) and after giving effect as assets, subject to Section 9.06, to the value (as determined under the applicable
provisions  of  the  Fraudulent  Transfer  Laws)  of  any  rights  to  subrogation  or  contribution  of  such  Guarantor  pursuant  to  (a)  applicable  law  or  (b)  any
agreement providing for an equitable allocation among such Guarantor and other Loan Parties of obligations arising under the Security Instruments and any
Bank Products or Swap Agreements entered into with a Secured Party.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK; SIGNATURE PAGE FOLLOWS]

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Exhibit 10.01
2023 10-K

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the date first above written.

BORROWER:

HARTE HANKS, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Chief Financial Officer

GUARANTORS:

HARTE-HANKS DIRECT, INC.,
a New York corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS LOGISTICS, LLC,
a Florida limited liability company
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS RESPONSE MANAGEMENT/AUSTIN, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS RESPONSE MANAGEMENT/BOSTON, INC.,
a Massachusetts corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS STS, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

LENDER:

TEXAS CAPITAL BANK
By: /s/ Jerra Hayden
Name: Jerra Hayden
Title: Senior Vice President

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Exhibit 10.02
2023 10-K

PLEDGE AND SECURITY AGREEMENT

This PLEDGE AND SECURITY AGREEMENT (as it may be amended, restated, amended and restated, supplemented or modified from time to time, this
“Security Agreement”) is entered into as of December 21, 2021, by and among each of the undersigned identified on the signature pages hereto as Grantors
(together  with  any  other  entity  that  may  become  a  party  hereto  as  provided  herein,  each  a  “Grantor,  and  collectively,  the  “Grantors”),  and  TEXAS
CAPITAL BANK, as lender (the “Lender”).

PRELIMINARY STATEMENTS

A. Reference is made to that certain Loan Agreement dated as of December 21, 2021 (as amended, restated, supplemented or otherwise modified from time
to time, the “Loan Agreement”), among HARTE HANKS, INC., a Delaware corporation (“Borrower”), each of the other Loan Parties from time to time
party thereto, and the Lender, pursuant to which the Lender has agreed to make loans and other extensions of credit to the Borrower for the purposes set
forth therein.

B. The Loan Parties and/or certain of their Subsidiaries and the Secured Parties have or may enter into certain Bank Products and Swap Agreements (the
“Secured Products”).

C. The  Guarantors  have  provided  a  guarantee  under  the  Loan  Agreement  or  may  from  time  to  time  execute  a  written  guaranty  whether  by  means  of  a
joinder or assumption agreement related thereto or otherwise (such guarantee and such written guaranty, joinders and assumption agreements, as they may
from  time  to  time  be  amended,  restated,  replaced,  modified  or  supplemented,  are  collectively  the  “Guaranty”),  pursuant  to  which,  upon  the  terms  and
conditions stated therein, the Guarantors party thereto have agreed to guarantee the obligations of the Borrower and the other Loan Parties under the Loan
Agreement, the other Security Instruments and the Secured Products. The Loan Agreement, the Guaranty, the other Security Instruments and the Secured
Products are collectively referred to herein as the “Secured Transaction Documents”.

D. The Lender and the other Secured Parties have conditioned their obligations under the Secured Transaction Documents upon the execution and delivery
by  the  Grantors  of  this  Security  Agreement,  and  the  Grantors  have  agreed  to  enter  into  this  Security  Agreement  to  secure  all  obligations  owing  to  the
Lender and the other Secured Parties under the Secured Transaction Documents.

E. Each Grantor has determined that valuable benefits will be derived by it as a result of the Loan Agreement and the extension of credit made (and to be
made) by the Lender thereunder.

ACCORDINGLY, the Grantors and the Lender, on behalf of itself and the other Secured Parties, hereby agree as follows:

ARTICLE I
DEFINITIONS

1.1 Terms Defined in Loan Agreement. All capitalized terms used herein and not otherwise defined shall have the meanings assigned to such terms in the
Loan Agreement.

1.2 Terms Defined in UCC. Terms defined in the UCC which are not otherwise defined in this Security Agreement are used herein as defined in Articles 8
or 9 of the UCC.

1.3 Definitions of Certain Terms Used Herein. As used in this Security Agreement, in addition to the terms defined in the introductory paragraph hereto and
in the Preliminary Statements, the following terms shall have the following meanings:

“Amendment” shall have the meaning set forth in Section 4.8 hereof.

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Exhibit 10.02
2023 10-K

“Article” means a numbered article of this Security Agreement, unless another document is specifically referenced.

“Assumption Agreement” means an Assumption Agreement substantially in the form of Annex 1 hereto.

“Collateral” shall have the meaning set forth in Article II.

“Collateral Report” means any certificate, report or other document delivered by any Grantor to the Lender with respect to the Collateral pursuant to any
Security Instrument, including the Revolving Credit Borrowing Base Report.

“Commodity  Account  Control  Agreement”  means  an  agreement,  in  form  and  substance  reasonably  satisfactory  to  the  Lender,  among  any  Grantor,  a
commodity intermediary holding such Grantor’s assets, including funds and commodity contracts, and the Lender with respect to collection and control of
all deposits, commodity contracts and other balances held in a Commodity Account maintained by any Grantor with such commodity intermediary.

“Control” shall have the meaning set forth in Article 8 or, if applicable, in Section 9-104, 9-105, 9-106 or 9-107 of Article 9 of the UCC.

“Copyrights” means, with respect to any Person, all of such Person’s right, title, and interest in and to the following: (a) all copyrights, rights and interests
in copyrights, works protectable by copyright, copyright registrations, and copyright applications; (b) all renewals of any of the foregoing; (c) all income,
royalties, damages, and payments now or hereafter due and/or payable under any of the foregoing, including, without limitation, damages or payments for
past or future infringements for any of the foregoing; (d) the right to sue for past, present, and future infringements of any of the foregoing; and (e) all
rights corresponding to any of the foregoing throughout the world.

“Default” means any event or condition which constitutes an Event of Default or which upon notice, lapse of time or both would, unless cured or waived,
become an Event of Default.

“Deposit Account Control Agreement” means an agreement, in form and substance reasonably satisfactory to the Lender, among any Grantor, a banking
institution  holding  such  Grantor’s  funds,  and  the  Lender  with  respect  to  collection  and  control  of  all  deposits  and  balances  held  in  a  Deposit  Account
maintained by any Grantor with such banking institution.

“Effective Date” means (a) with respect to the Borrower and each other Grantor party hereto on the date hereof, the “Closing Date” as defined in the Loan
Agreement, and (b) with respect to each other Grantor, the “Effective Date” as defined in the Assumption Agreement by means of which such Grantor
becomes a party hereto.

“Event of Default” means an event described in Section 5.1 hereof.

“Excluded Assets” means, collectively:

(a) any rights or interest in any lease, contract, license or license agreement covering personal Property or real Property and/or such assets subject thereto,
so long as under the terms of such lease, contract, license or license agreement, the grant of a security interest or Lien therein for the benefit of the Secured
Parties (i) is prohibited, (ii) would give any other party to such lease, contract, license or license agreement, instrument or indenture the right to terminate
its obligations thereunder, or (iii) is permitted only with the consent of another party (including, without limitation, any Governmental Authority) (or would
render  such  lease,  contract,  license  or  license  agreement  cancelled,  invalid  or  unenforceable)  and  such  prohibition  has  not  been  or  is  not  waived  or  the
consent of the other party to such lease, contract, license or license agreement has not been or is not otherwise obtained; provided that, this exclusion shall
in no way be construed to apply if any such prohibition is unenforceable under the UCC or any other applicable law (including any Applicable Bankruptcy
Law) or so as to limit, impair or otherwise affect the unconditional continuing security interests in and Liens for the benefit of the Secured Parties upon any
rights  or  interests  in  or  to  monies  due  or  to  become  due  under  any  such  lease,  contract,  license  or  license  agreement  (including  any  receivables)  and
provided further that, with respect to any lease, contract, license or license

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Exhibit 10.02
2023 10-K

agreement entered into after the Closing Date, the Loan Parties shall use commercially reasonable efforts to permit Liens for the benefit of the Secured
Parties on each such lease, contract, license or license agreement and avoid prohibitions of the types described in clauses (i) through (iii) above;

(b) any application for registration of a trademark filed in the United States Patent and Trademark Office on an intent to use basis to the extent that the grant
of a security interest in any such trademark application would adversely affect the validity or enforceability or result in cancellation or voiding of such
trademark application, provided, however, that such trademark applications shall no longer be considered Excluded Assets upon the filing of a Statement of
Use or an Amendment to Allege Use has been filed and accepted in the United States Patent and Trademark Office;

(c) any assets that are subject to a Lien permitted under Section 5.02(g) of the Loan Agreement if the contract or other agreement in which the Lien is
granted (or the documentation providing for the Debt secured thereby) prohibits the creation of any other Lien on such assets; provided that immediately
upon the ineffectiveness, lapse or termination of any such Lien permitted under Section 5.02(g), such assets shall no longer be considered Excluded Assets
pursuant to this clause (c) and the Collateral shall include all such rights and interest in such assets as if such Lien permitted under Section 5.02(g) had
never been in effect (unless such asset would constitute as an Excluded Asset under any other clause herein); and

(d) (i) the Stock of (A) any Foreign Subsidiary and (B) any CFC Holdco, in each case, in excess of 65% of the issued and outstanding voting Stock and (ii)
100% of the issued and outstanding non-voting Stock in any such Person described in the foregoing clause (i); provided, that the limitations described in
this  clause  (d),  shall  only  apply  if  and  solely  to  the  extent  providing  a  Lien  to  secure  the  Indebtedness  would  result  in  material  adverse  U.S.  tax
consequences to a Loan Party under Section 956 of the Code that are not mitigated in substantial part by Section 245A of the Code (or substantially similar
successor provisions), solely as a result of granting a security interest in such assets, as reasonably determined by a “Big Four” accounting firm and the
Lender has been provided with supporting evidence satisfactory to the Lender.

“Exhibit” refers to a specific exhibit to this Security Agreement (unless another document is specifically referenced) as from time to time supplemented by
any Assumption Agreements.

“Licenses”  means,  with  respect  to  any  Person,  all  of  such  Person’s  right,  title,  and  interest  in  and  to  (a)  any  and  all  licensing  agreements  or  similar
arrangements in and to its Patents, Copyrights, or Trademarks, (b) all income, royalties, damages, claims, and payments now or hereafter due or payable
under and with respect thereto, including, without limitation, damages and payments for past and future breaches thereof, and (c) all rights to sue for past,
present, and future breaches thereof.

“Patents” means, with respect to any Person, all of such Person’s right, title, and interest in and to: (a) any and all patents and patent applications; (b) all
inventions  and  improvements  described  and  claimed  therein;  (c)  all  reissues,  divisions,  continuations,  renewals,  extensions,  and  continuations-in-part
thereof;  (d)  all  income,  royalties,  damages,  claims,  and  payments  now  or  hereafter  due  or  payable  under  and  with  respect  thereto,  including,  without
limitation, damages and payments for past and future infringements thereof; (e) all rights to sue for past, present, and future infringements thereof; and (f)
all rights corresponding to any of the foregoing throughout the world.

“Pledged Collateral” means all Instruments, Securities and other Investment Property of the Grantors, whether or not physically delivered to the Lender
pursuant to this Security Agreement, including without limitation the pledged Stock set forth on Exhibit G hereto.

“Receivables” means the Accounts, Chattel Paper, Documents, Investment Property, Instruments and any other rights or claims to receive money which are
General Intangibles or which are otherwise included as Collateral.

“Section” means a numbered section of this Security Agreement, unless another document is specifically referenced.

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Exhibit 10.02
2023 10-K

“Securities Account Control Agreement” means an agreement, in form and substance reasonably satisfactory to the Lender, among any Grantor, a securities
intermediary holding such Grantor’s assets, including funds and securities, or an issuer of Securities, and the Lender with respect to collection and control
of all deposits, securities and other balances held in a Securities Account maintained by any Grantor with such securities intermediary.

“Stock”  means  all  shares,  options,  warrants,  general  or  limited  partnership  interests,  membership  interests  or  other  equivalents  (regardless  of  how
designated)  of  or  in  a  corporation,  partnership,  limited  liability  company  or  equivalent  entity,  whether  voting  or  non-voting,  including  common  stock,
preferred  stock  and  any  other  “equity  security”  (as  defined  in  Rule  3a11-1  of  the  General  Rules  and  regulations  promulgated  by  the  Securities  and
Exchange Commission under the Exchange Act).

“Stock Rights” means all dividends, instruments or other distributions and any other right or property which the Grantors shall receive or shall become
entitled to receive for any reason whatsoever with respect to, in substitution for or in exchange for any Stock constituting Collateral, any right to receive
any Stock and any right to receive earnings, in which the Grantors now have or hereafter acquire any right, issued by an issuer of such Stock.

“Trademarks” means, with respect to any Person, all of such Person’s right, title, and interest in and to the following: (a) all trademarks (including service
marks), trade names, trade dress, and trade styles and the registrations and applications for registration thereof and the goodwill of the business symbolized
by the foregoing; (b) all licenses of the foregoing, whether as licensee or licensor; (c) all renewals of the foregoing; (d) all income, royalties, damages, and
payments  now  or  hereafter  due  or  payable  with  respect  thereto,  including,  without  limitation,  damages,  claims,  and  payments  for  past  and  future
infringements thereof; (e) all rights to sue for past, present, and future infringements of the foregoing, including the right to settle suits involving claims and
demands for royalties owing; and (f) all rights corresponding to any of the foregoing throughout the world.

“UCC” means the Uniform Commercial Code, as in effect from time to time, of the State of New York or of any other state the laws of which are required
as a result thereof to be applied in connection with the attachment, perfection or priority of, or remedies with respect to, Lender’s or any Secured Party’s
Lien on any Collateral.

The foregoing definitions shall be equally applicable to both the singular and plural forms of the defined terms.

ARTICLE II
GRANT OF SECURITY INTEREST

Each Grantor hereby pledges, assigns and grants to the Lender, on behalf of and for the ratable benefit of the Secured Parties, a security interest in all of its
right, title and interest in, to and under all personal property and other assets, whether now owned by or owing to, or hereafter acquired by or arising in
favor  of  such  Grantor  (including  under  any  trade  name  or  derivations  thereof),  and  whether  owned  or  consigned  by  or  to,  or  leased  from  or  to,  such
Grantor, and regardless of where located (all of which will be collectively referred to as the “Collateral”), including:
(i) all Pledged Collateral;
(ii) all Accounts;
(iii) all Chattel Paper;
(iv) all Copyrights, Patents, Trademarks and other intellectual property;
(v) all Documents;
(vi) all Equipment;
(vii) all Fixtures;
(viii) all General Intangibles;
(ix) all Goods;
(x) all Instruments;
(xi) all Inventory;
(xii) all Investment Property;
(xiii) all cash or cash equivalents;
(xiv) all letters of credit, Letter-of-Credit Rights and Supporting Obligations;
(xv) all Deposit Accounts;

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Exhibit 10.02
2023 10-K

(xvi) all Commercial Tort Claims listed on Exhibit J hereto;
(xvii) all Securities Accounts;
(xviii) all Commodity Accounts; and
(xix) all accessions to, substitutions for and replacements, Proceeds (including Stock Rights), insurance proceeds and products of the foregoing, together
with all books and records, customer lists, credit files, computer files, programs, printouts and other computer materials and records related thereto and any
General Intangibles at any time evidencing or relating to any of the foregoing;

to  secure  the  prompt  and  complete  payment  and  performance  of  the  Indebtedness;  provided,  however,  that  “Collateral”  shall  not  include  any  Excluded
Assets; and provided further, that Excluded Assets shall not include any proceeds, products, substitutions, or replacements of Excluded Assets unless such
proceeds, products, substitutions, or replacements of Excluded Assets would otherwise constitute Excluded Assets.

Each Grantor represents and warrants to the Lender and the Secured Parties that:

ARTICLE III
REPRESENTATIONS AND WARRANTIES

3.1 Title, Authorization, Validity, Enforceability, and Perfection. Such Grantor has good and valid rights in or the power to transfer the Collateral and title
to the Collateral with respect to which it has purported to grant a security interest hereunder, free and clear of all Liens except for Liens permitted under
Section 4.1(e), and has full power and authority to grant to the Lender the security interest in such Collateral pursuant hereto. The execution and delivery
by  such  Grantor  of  this  Security  Agreement  has  been  duly  authorized  by  proper  corporate,  limited  liability  company,  partnership,  or  other  similar
organizational actions, as applicable, of such Grantor, and this Security Agreement constitutes a legal valid and binding obligation of such Grantor and
creates a security interest which is enforceable against such Grantor in all Collateral it now owns or hereafter acquires, subject to applicable bankruptcy,
insolvency, reorganization, moratorium or other laws affecting creditors’ rights generally and subject to general principles of equity, regardless of whether
considered in a proceeding in equity or at law. When financing statements have been filed in the appropriate offices against such Grantor in the locations
listed on Exhibit H and all filing and recordation fees associated therewith have been paid, the Lender will have a validly perfected security interest in that
Collateral of the Grantor in which a security interest may be perfected by filing, subject only to Liens permitted under Section 4.1(e).

3.2 Type and Jurisdiction of Organization, Organizational and Identification Numbers. As of the Effective Date, the type of entity of such Grantor, its state
of organization, the organizational number issued to it by its state of organization and its federal employer identification number are set forth on Exhibit A.

3.3 Principal Location. As of the Effective Date, such Grantor’s mailing address and the location of its place of business (if it has only one) or its chief
executive office (if it has more than one place of business), are disclosed in Exhibit A.

3.4 Collateral Locations. As of the Effective Date, all of such Grantor’s locations where Collateral is located are listed on Exhibit A. As of the Effective
Date, all of said locations are owned by such Grantor except for locations which are leased by the Grantor as lessee and designated in Part II(b) of Exhibit
A and at which Inventory or other Collateral is held in a public warehouse or is otherwise held by a bailee or on consignment as designated in Part II(c) of
Exhibit A.

3.5  Deposit  Accounts,  Commodity  Accounts  and  Securities  Accounts.  All  of  such  Grantor’s  Deposit  Accounts,  Commodity  Accounts  and  Securities
Accounts as of the Effective Date are listed on Exhibit B.

3.6 Exact Names. As of the Effective Date, such Grantor’s name in which it has executed this Security Agreement is the exact name as it appears in such
Grantor’s organizational documents, as amended, as filed with such Grantor’s jurisdiction of organization. Except as may be described in Exhibit A, such
Grantor has not, during the past five

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Exhibit 10.02
2023 10-K

years, been known by or used any other corporate or fictitious name, or been a party to any merger or consolidation, or been a party to any acquisition.

3.7 Letter-of-Credit Rights and Chattel Paper. As of the Effective Date, Exhibit C lists all Letter-of-Credit Rights that are not supporting obligations, and
Chattel Paper of such Grantor as of the Effective Date in excess of $1,000,000. All reasonable action by such Grantor necessary or desirable to protect and
perfect the Lender’s Lien on each item listed on Exhibit C (including the delivery of all originals (other than with respect to any customer contracts) and the
placement  of  a  legend  on  all  Chattel  Paper  as  required  hereunder)  has  been  duly  taken.  The  Lender  will  have  a  fully  perfected  security  interest  in  the
Collateral listed on Exhibit C, subject only to Liens permitted under Section 4.1(e).

3.8 Accounts and Chattel Paper.

(a) The names of the obligors, amounts owing, due dates and other information with respect to its Accounts and Chattel Paper are and will be correctly
stated in all material respects in all records of such Grantor relating thereto and in all invoices and Collateral Reports with respect thereto furnished to the
Lender by such Grantor from time to time.

(b) With respect to its Accounts, except as specifically disclosed on the most recent Collateral Report, all Accounts are Eligible Accounts (disregarding for
this purpose any Account that would not be an Eligible Account by reason of the exercise of discretion of Lender); to such Grantor’s knowledge, there are
no facts, events or occurrences which in any way impair the validity or enforceability thereof or could reasonably be expected to reduce the amount payable
thereunder as shown on such Grantor’s books and records and any invoices, statements and Collateral Reports with respect thereto; such Grantor has not
received any written notice of proceedings or actions which are threatened or pending against any Account Debtor which would reasonably be expected to
result in a material adverse change in such Account Debtor’s financial condition; and such Grantor has no actual knowledge that any Account Debtor is
unable generally to pay its debts as they become due.

(c) In addition, with respect to all of its Accounts, the amounts shown on all invoices, statements and Collateral Reports with respect thereto are actually
and absolutely owing to such Grantor as indicated thereon and are not in any way contingent.

3.9 Intellectual Property. As of the Effective Date, such Grantor does not have any interest in, or title to, any Patent, Trademark or Copyright except as set
forth in Exhibit D. This Security Agreement is effective to create a valid and continuing Lien and, upon filing of appropriate financing statements in the
offices listed on Exhibit H and this Security Agreement (or, if applicable, such short-form intellectual property security agreements as the parties may agree
upon) with the United States Copyright Office and the United States Patent and Trademark Office, fully perfected security interests in favor of the Lender
on  such  Grantor’s  Patents,  Trademarks  and  Copyrights,  such  perfected  security  interests  are  enforceable  as  such  as  against  any  and  all  creditors  of  and
purchasers from such Grantor; and all other action reasonably necessary or desirable to protect and perfect the Lender’s Lien on such Grantor’s Patents,
Trademarks or Copyrights and requested by Lender shall have been duly taken.

3.10 Filing Requirements. As of the Effective Date, none of its Equipment is covered by any certificate of title, except for the vehicles and other rolling
stock in excess of $500,000 described in Part I of Exhibit E. As of the Effective Date, none of the Collateral owned by it is of a type for which security
interests or liens may be perfected by filing under any federal statute except for the vehicles described in Part II of Exhibit E and Patents, Trademarks and
Copyrights held by such Grantor and described in Exhibit D. As of the Effective Date, the legal description, county and street address of each property on
which any Fixtures in excess of $500,000 are located is set forth in Exhibit F together with the name and address of the record owner of each such property.

3.11 No Financing Statements, Security Agreements. No financing statement or security agreement describing all or any portion of the Collateral which has
not lapsed or been terminated naming such Grantor as debtor has been filed or is of record in any jurisdiction except for financing statements or security
agreements naming the Lender on behalf of the Secured Parties as the secured party and as permitted by Section 4.1(e).

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Exhibit 10.02
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3.12 Pledged Collateral.

(a) Exhibit G sets forth a complete and accurate list of all Pledged Collateral owned by such Grantor as of the Effective Date. Such Grantor is the direct,
sole beneficial owner and sole holder of record of the Pledged Collateral listed on Exhibit G as being owned by it, free and clear of any Liens, except for
the  security  interest  granted  to  the  Lender  for  the  benefit  of  the  Secured  Parties  hereunder  or  any  permitted  Lien  under  any  Security  Instrument.  Such
Grantor further represents and warrants that all Pledged Collateral owned by it constituting Stock has been (to the extent such concepts are relevant with
respect  to  such  Pledged  Collateral)  duly  authorized,  validly  issued,  are  fully  paid  and  non‑assessable,  with  respect  to  any  certificates  delivered  to  the
Lender representing Stock, either such certificates are Securities as defined in Article 8 of the UCC as a result of actions by the issuer or otherwise, or, if
such certificates are not Securities, such Grantor has so informed the Lender so that the Lender may take steps to perfect its security interest therein as a
General  Intangible,  all  such  Pledged  Collateral  held  by  a  securities  intermediary,  subject  to  the  limitations  herein  and  the  other  Security  Instruments  is
covered  by  a  Securities  Account  Control  Agreement  and  all  Pledged  Collateral  which  represents  indebtedness  owed  to  such  Grantor  has  been  duly
authorized, authenticated or issued and delivered by the issuer of such indebtedness, is the legal, valid and binding obligation of such issuer and such issuer
is not in default thereunder.

(b) In  addition,  except  as  disclosed  in  the  Loan  Agreement,  there  are  existing  no  options,  warrants,  calls  or  commitments  of  any  character  whatsoever
relating to such Pledged Collateral or which obligate the issuer of any Stock included in the Pledged Collateral to issue additional Stock, and no consent,
approval, authorization, or other action by, and no giving of notice, filing with, any Governmental Authority or any other Person is required for the pledge
by such Grantor of such Pledged Collateral pursuant to this Security Agreement or for the execution, delivery and performance of this Security Agreement
by such Grantor, or for the exercise by the Lender of the voting or other rights provided for in this Security Agreement or for the remedies in respect of the
Pledged Collateral pursuant to this Security Agreement, except as may be required in connection with such disposition by laws affecting the offering and
sale of securities generally.

(c) Except  as  set  forth  in  Exhibit  G,  as  of  the  Effective  Date,  such  Grantor  owns  100%  of  the  issued  and  outstanding  Stock  which  constitute  Pledged
Collateral owned by it and none of the Pledged Collateral which represents indebtedness owed to such Grantor is subordinated in right of payment to other
indebtedness or subject to the terms of an indenture.

ARTICLE IV
COVENANTS

From the date of this Security Agreement and thereafter until this Security Agreement is terminated pursuant to the terms hereof, each Grantor party hereto
as  of  the  date  hereof  agrees,  and  from  and  after  the  effective  date  of  any  Assumption  Agreement  applicable  to  any  Grantor  (and  after  giving  effect  to
supplements,  if  any,  to  each  of  the  Exhibits  hereto  with  respect  to  such  subsequent  Grantor  as  attached  to  such  Assumption  Agreement),  each  such
additional Grantor agrees that:

4.1 General.

(a) Collateral Records. Such Grantor will maintain complete and accurate books and records in all material respects with respect to the Collateral owned by
it, and furnish to the Lender, such reports relating to such Collateral as the Lender shall be entitled to request pursuant to the Loan Agreement.

(b) Authorization to File Financing Statements; Ratification. Such Grantor hereby authorizes the Lender to file, and if requested will deliver to the Lender,
all  financing  statements  and  other  documents  and  take  such  other  actions  as  may  from  time  to  time  be  reasonably  requested  by  the  Lender  in  order  to
maintain a perfected security interest in the Collateral owned by such Grantor. Any financing statement filed by the Lender may be filed in any filing office
in  any  UCC  jurisdiction  and  may  indicate  such  Grantor’s  Collateral  as  all  assets  of  the  Grantor  or  words  of  similar  effect,  regardless  of  whether  any
particular asset comprised in the Collateral falls within the scope of Article 9 of the

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UCC or such jurisdiction, or by any other description which reasonably approximates the description contained in this Security Agreement, and contain any
other  information  required  by  part  5  of  Article  9  of  the  UCC  for  the  sufficiency  or  filing  office  acceptance  of  any  financing  statement  or  amendment,
including  whether  such  Grantor  is  an  organization,  the  type  of  organization  and  any  organization  identification  number  issued  to  such  Grantor.  Such
Grantor also agrees to furnish any of such information to the Lender promptly upon request. Such Grantor also ratifies its authorization for the Lender to
have filed in any UCC jurisdiction any initial financing statements or amendments thereto if filed prior to the date hereof.

(c) Further Assurances. Such Grantor will, if so requested by the Lender, furnish to the Lender, as often as the Lender reasonably requests, statements and
schedules  further  identifying  and  describing  the  Collateral  owned  by  it  and  such  other  reports  and  information  in  connection  with  its  Collateral  as  the
Lender may reasonably request, all in such detail as the Lender may specify, including, without limitation, any updates or supplements to the information
contained in Exhibit A through Exhibit H and Exhibit J attached hereto, all in such detail as the Lender may specify.

(d)  Disposition  of  Collateral.  Such  Grantor  will  not  sell,  lease  or  otherwise  dispose  of  the  Collateral  owned  by  it  except  for  dispositions  specifically
permitted pursuant to the Loan Agreement or any other Security Instrument.

(e) Liens. Such Grantor will not create, incur, or suffer to exist any Lien on the Collateral owned by it except the security interest created by this Security
Agreement, and other Permitted Liens and any other Lien permitted under any Security Instrument.

(f) Other Financing Statements. Such Grantor will not authorize the filing of any financing statement naming it as debtor covering all or any portion of the
Collateral owned by it, except as permitted by Section 4.1(e).

(g) Reserved.

(h) Reserved.

4.2 Receivables.

(a) Collection  of  Receivables.  Except  as  otherwise  provided  in  this  Security  Agreement,  such  Grantor  will  collect  and  enforce,  at  such  Grantor’s  sole
expense, all amounts due or hereafter due to such Grantor under the Receivables owned by it.

(b) Disclosure of Counterclaims on Receivables. If any discount, credit or agreement to make a rebate or to otherwise reduce the amount owing on any
Receivable owned by such Grantor exists and such discount, credit or rebate exceeds $250,000 or if, to the knowledge of such Grantor, any dispute, setoff,
claim,  counterclaim  or  defense  exists  or  has  been  asserted  or  threatened  with  respect  to  any  such  Receivable  is  in  excess  of  $250,000  individually  and
$500,000 in the aggregate, such Grantor will promptly disclose such fact to the Lender in the next Revolving Credit Borrowing Base Report submitted by
it.

(c) Electronic Chattel Paper. Such Grantor shall take all steps reasonably necessary to grant the Lender Control of all electronic chattel paper in accordance
with the UCC.

4.3 Inventory and Equipment.

(a) Reserved.

(b) Returned Inventory. All returned Inventory shall be subject to the Lender’s Liens thereon. Whenever any Inventory is returned, the related Account
shall be deemed ineligible to the extent of the amount owing by the Account Debtor with respect to such returned Inventory.

(c) Equipment. Such Grantor shall not permit any Equipment in excess of $1,000,000 to become a fixture with respect to real property or to become an
accession with respect to other personal property with respect to which real

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Exhibit 10.02
2023 10-K

or  personal  property  the  Lender  does  not  have  a  Lien.  Such  Grantor  will  not,  without  the  Lender’s  prior  written  consent  (such  consent  not  to  be
unreasonably  withheld,  conditioned  or  delayed),  alter  or  remove  any  identifying  symbol  or  number  on  any  of  such  Grantor’s  Equipment  constituting
Collateral necessary for the Lender to identify such Equipment.

(d) Vehicles and other Rolling Stock. Within 45 days (or such later date agreed to by the Lender) after the Lender’s written request therefor, the applicable
Grantor will deliver to the Lender or its agent or other designee, the original certificate of title of any vehicle or other rolling stock title certificate, and, in
each case, provide and/or file all other documents or instruments reasonably necessary to have the Lien of the Lender noted on any such certificate or with
the appropriate state office. Notwithstanding the foregoing, the Grantors shall not be required to deliver to the Lender the original certificates of title with
respect  to  any  vehicles  and  other  rolling  stock  with  an  aggregate  net  book  value  of  less  than  $250,000  on  an  individual  basis  and  $1,000,000  in  the
aggregate.

4.4 Delivery  of  Instruments,  Securities,  Chattel  Paper  and  Documents.  Such  Grantor  will  (a)  deliver  to  the  Lender  certificates  representing  any  Stock
constituting  Pledged  Collateral  together  with  an  undated  stock  power  for  each  such  certificate  executed  in  blank  by  a  duly  authorized  officer  of  such
Grantor within 45 days of the Effective Date (or such later date as agreed to by Lender in its sole discretion, which agreement to extend can be via email),
(b)  deliver  to  the  Lender  immediately  upon  execution  of  this  Security  Agreement,  the  originals  of  all  Tangible  Chattel  Paper  (other  than  any  customer
contracts), Securities and other Instruments, in each case with a value in excess of $100,000, constituting Collateral owned by it on the Effective Date (if
any then exist), (c) hold in trust for the Lender upon receipt and, promptly within thirty days thereafter deliver to the Lender any such Chattel Paper (other
than  any  customer  contracts),  Securities  and  Instruments,  in  each  case  with  a  value  in  excess  of  $100,000,  constituting  Collateral,  (d)  not  permit  the
aggregate value of all Chattel Paper (other than any customer contracts), Securities and other Instruments constituting Collateral and owned by the Grantors
for which the originals have not been delivered to the Lender pursuant to the foregoing clauses (b) and (c) to exceed $500,000, (e) promptly within thirty
days of the Lender’s request, deliver to the Lender (and thereafter hold in trust for the Lender upon receipt and immediately deliver to the Lender) any
Document  evidencing  or  constituting  Collateral  and  (f)  mark  conspicuously  all  original  Chattel  Paper  (other  than  any  delivered  to  the  Lender)  with  an
appropriate reference to the security interest of the Lender. Notwithstanding the foregoing, upon the Lender’s written request, such Grantor will deliver to
the Lender the originals of any customer contract constituting Chattel Paper with a value in excess of $100,000 and take any of the foregoing actions as
may be requested by the Lender.

4.5 Uncertificated Pledged Collateral. Such Grantor will permit the Lender from time to time to cause the appropriate issuers (and, if held with a securities
intermediary, such securities intermediary) of uncertificated securities or other types of Pledged Collateral owned by it not represented by certificates to
mark their books and records with the numbers and face amounts of all such uncertificated securities or other types of Pledged Collateral not represented by
certificates and all rollovers and replacements therefor to reflect the Lien of the Lender granted pursuant to this Security Agreement. With respect to any
Pledged Collateral owned by it, such Grantor will take any actions necessary to cause the issuers of uncertificated securities which are Pledged Collateral
and  any  securities  intermediary  which  is  the  holder  of  any  such  Pledged  Collateral,  to  cause  the  Lender  to  have  and  retain  Control  over  such  Pledged
Collateral. Without limiting the foregoing, such Grantor will, with respect to any such Pledged Collateral held with a securities intermediary, cause such
securities intermediary to enter into a Securities Account Control Agreement unless such Pledged Collateral is held in an Excluded Account.

4.6 Pledged Collateral.

(a) In the case of each Grantor that is an issuer of Pledged Collateral, such Grantor agrees that it will be bound by the terms of this Security Agreement
relating to the Pledged Collateral issued by it and will comply with such terms insofar as such terms are applicable to it.

(b) Without in any way limiting the foregoing, such Grantor shall have the right to exercise all voting rights or other rights relating to the Pledged Collateral
owned by it for all purposes not inconsistent with this Security Agreement, the Loan Agreement or any other Security Instrument; provided however, that
no vote or other right

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2023 10-K

shall be exercised or action taken which would have the effect of impairing the rights of the Lender in respect of such Pledged Collateral.

(c) Such Grantor shall be entitled to collect and receive for its own use all cash dividends and interest paid in respect of the Pledged Collateral owned by it
to the extent not in violation of the Loan Agreement.

4.7 Intellectual Property.

(a) If  requested  by  the  Lender  upon  an  Event  of  Default,  such  Grantor  will  use  commercially  reasonable  efforts  to  secure  all  consents  and  approvals
necessary or appropriate for the assignment to or benefit of the Lender of any License held by such Grantor and to enforce the security interests granted
hereunder.

(b) Such Grantor shall notify the Lender promptly (and in any event, within 30 days) if it knows or has reason to know that any application or registration
relating  to  any  Patent,  Trademark  or  Copyright  (now  or  hereafter  existing)  may  become  abandoned  or  dedicated,  or  of  any  adverse  determination  or
development (including the institution of, or any such determination or development in, any proceeding in the United States Patent and Trademark Office,
the United States Copyright Office or any court, but excluding ordinary course prosecution before either such agency) regarding such Grantor’s ownership
of any Patent, Trademark or Copyright, its right to register the same, or to keep and maintain the same.

(c) Upon request of the Lender, such Grantor shall execute and deliver any and all security agreements as the Lender may request to evidence the Lender’s
security interest on such Patent, Trademark or Copyright, and the General Intangibles of such Grantor relating thereto or represented thereby.

(d) Such Grantor shall take all actions necessary or requested by the Lender to maintain and pursue each application, to obtain the relevant registration and
to maintain the registration of each of its Patents, Trademarks and Copyrights (now or hereafter existing), including the filing of applications for renewal,
affidavits of use, affidavits of noncontestability and opposition and interference and cancellation proceedings, unless such Grantor shall determine in its
reasonable business judgment that such Patent, Trademark or Copyright is not material to the conduct of such Grantor’s business.

(e) Such Grantor shall in its reasonable business judgment sue for infringement, misappropriation or dilution of such Patent, Trademark or Copyright and to
recover  any  and  all  damages  for  such  infringement,  misappropriation  or  dilution,  and  shall  take  such  other  actions  reasonbly  appropriate  under  the
circumstances  to  protect  such  Patent,  Trademark  or  Copyright.  In  the  event  that  such  Grantor  institutes  suit  because  any  of  its  Patents,  Trademarks  or
Copyrights constituting Collateral is infringed upon, or misappropriated or diluted by a third party, such Grantor shall comply with Section 4.8.

4.8 Commercial Tort Claims. Such Grantor shall (a) promptly, and in any event within ten (10) days after the same is acquired by it, notify the Lender of
any commercial tort claim (as defined in the UCC) acquired by it that could reasonably be expected to result in a judgment or settlement in such Grantor’s
favor in excess of $500,000 and, unless the Lender otherwise consents, such Grantor shall enter into an amendment to this Security Agreement, in the form
of Exhibit I hereto (the “Amendment”), granting to Lender a security interest in such Commercial Tort Claim and (b) not permit the aggregate expected
amount of judgments or settlements in favor of the Grantors in respect of all Commercial Tort Claims for which the Lender has not been granted a security
interest pursuant to clause (a) to exceed $2,000,000. Such Grantor hereby authorizes the Lender to attach each Amendment to this Security Agreement and
agrees that all additional Collateral owned by it set forth in such Amendments shall be considered to be part of the Collateral.

4.9 Letter-of-Credit Rights. If such Grantor is or becomes the beneficiary of a letter of credit with a face amount in excess of $1,000,000, it shall promptly,
and  in  any  event  within  five  Business  Days  after  becoming  a  beneficiary,  notify  the  Lender  thereof  and  cause  the  issuer  and/or  confirmation  bank  to
consent to the assignment of any Letter-of-Credit Rights to the Lender and agree to direct all payments thereunder to a Blocked Account for application to
the Indebtedness, in accordance with Section 2.05 of the Loan Agreement, all in form and substance reasonably

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satisfactory to the Lender. No Grantor shall permit the aggregate face amounts of all letters of credit that are not Supporting Obligations for which the
Grantors are beneficiary and for which the applicable Grantor has not taken the steps set forth in the immediately preceding sentence to exceed $5,000,000.

4.10 Federal, State or Municipal Claims. Such Grantor will promptly notify the Lender of any Collateral which constitutes a claim against the United States
government  or  any  state  or  local  government  or  any  instrumentality  or  agency  thereof,  the  assignment  of  which  claim  is  restricted  by  federal,  state  or
municipal law.

4.11 No Interference. Such Grantor agrees that it will not interfere with any right, power and remedy of the Lender provided for in this Security Agreement
or now or hereafter existing at law or in equity or by statute or otherwise, or the exercise or beginning of the exercise by the Lender of any one or more of
such rights, powers or remedies.

4.12 Insurance. Each Grantor shall maintain insurance in accordance with the requirements of Section 4.07 of the Loan Agreement.

4.13  Control  Agreements.  Each  Grantor  shall  enter  into  Control  Agreements  for  each  of  its  Deposit  Accounts,  Securities  Accounts  and  Commodity
Accounts (in each case, other than Excluded Accounts) as and when required by Section 4.13 of the Loan Agreement.

4.14  Change  of  Name  or  Location;  etc.  Such  Grantor  shall  not  change  its  name  as  it  appears  in  official  filings  in  the  state  of  its  incorporation  or
organization, change its chief executive office, principal place of business or mailing address, change the type of entity that it is, change its organization
identification number, if any, issued by its state of incorporation or other organization, or change its state of incorporation or organization, in each case,
unless the Lender shall have received at least thirty (30) days prior written notice of such change, provided that, any new location shall be in the continental
U.S.

4.15 Reserved.

4.16 Additional Grantors. Each Grantor agrees to cause each Subsidiary that is required to become a party to this Security Agreement pursuant to Section
4.12  of  the  Loan  Agreement  to  become  a  Grantor  for  all  purposes  of  this  Security  Agreement  upon  execution  and  delivery  by  such  Subsidiary  of  an
Assumption Agreement in the form of Annex 1 hereto.

ARTICLE V
EVENTS OF DEFAULT AND REMEDIES

5.1 Events of Default. The occurrence of any one or more of the following events shall constitute an Event of Default hereunder: If any “Event of Default”
under, and as defined in, the Loan Agreement shall occur and be continuing.

5.2 Remedies.

(a) If any Event of Default shall occur and be continuing, the Lender may exercise any or all of the following rights and remedies:

(i) those rights and remedies provided in this Security Agreement, the Loan Agreement, or any other Security Instrument; provided that, this Section 5.2(a)
shall not be understood to limit any rights or remedies available to the Lender and the Secured Parties prior to an Event of Default;

(ii) those rights and remedies available to a secured party under the UCC (whether or not the UCC applies to the affected Collateral) or under any other
applicable law (including, without limitation, any law governing the exercise of a bank’s right of setoff or bankers’ lien) when a debtor is in default under a
security agreement;

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Exhibit 10.02
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(iii) after  1  Business  Day  notice  to  the  Borrower  give  notice  of  sole  control  or  any  other  instruction  under  any  Control  Agreement  and  take  any  action
therein with respect to such Collateral;

(iv) after 1 Business Day (except as specifically provided elsewhere herein or in the Loan Agreement), demand or advertisement of any kind to any Grantor
or any other Person, enter the premises of any Grantor where any Collateral is located (through self-help and without judicial process) to collect, receive,
assemble, process, appropriate, sell, lease, assign, grant an option or options to purchase or otherwise dispose of, deliver, or realize upon, the Collateral or
any part thereof in one or more parcels at public or private sale or sales (which sales may be adjourned or continued from time to time with or without
notice and may take place at any Grantor’s premises or elsewhere), for cash, on credit or for future delivery without assumption of any credit risk, and upon
such other terms as the Lender may deem commercially reasonable; and

(v) after 1 Business Day notice to the Borrower or the applicable Grantor, transfer and register in its name or in the name of its nominee the whole or any
part  of  the  Pledged  Collateral,  to  exchange  certificates  or  instruments  representing  or  evidencing  Pledged  Collateral  for  certificates  or  instruments  of
smaller  or  larger  denominations,  to  exercise  the  voting  and  all  other  rights  as  a  holder  with  respect  thereto,  to  collect  and  receive  all  cash  dividends,
interest, principal and other distributions made thereon and to otherwise act with respect to the Pledged Collateral as though the Lender was the outright
owner thereof.

(b) The Lender, on behalf of the Secured Parties, may comply with any applicable state or federal law requirements in connection with a disposition of the
Collateral and compliance will not be considered to adversely affect the commercial reasonableness of any sale of the Collateral.

(c) The Lender shall have the right upon any such public sale or sales and, to the extent permitted by law, upon any such private sale or sales, to purchase
for the benefit of the Lender and the Secured Parties, the whole or any part of the Collateral so sold, free of any right of equity redemption, which equity
redemption the Grantor hereby expressly releases.

(d) Until the Lender is able to effect a sale, lease, or other disposition of Collateral, the Lender shall have the right to hold or use Collateral, or any part
thereof, to the extent that it deems appropriate for the purpose of preserving Collateral or its value or for any other purpose deemed appropriate by the
Lender. The Lender may, if it so elects, seek the appointment of a receiver or keeper to take possession of Collateral and to enforce any of the Lender’s
remedies (for the benefit of the Lender and Secured Parties), with respect to such appointment without prior notice or hearing as to such appointment.

(e) Notwithstanding the foregoing, neither the Lender nor any Secured Party shall be required to make any demand upon, or pursue or exhaust any of their
rights or remedies against, any Grantor, any other obligor, guarantor, pledgor or any other Person with respect to the payment of the Indebtedness or to
pursue or exhaust any of their rights or remedies with respect to any Collateral therefor or any direct or indirect guarantee thereof, marshal the Collateral or
any guarantee of the Indebtedness or to resort to the Collateral or any such guarantee in any particular order, or effect a public sale of any Collateral.

(f) Each Grantor recognizes that the Lender may be unable to effect a public sale of any or all the Pledged Collateral and may be compelled to resort to one
or more private sales thereof in accordance with clause (a) above. Each Grantor also acknowledges that any private sale may result in prices and other
terms less favorable to the seller than if such sale were a public sale and, notwithstanding such circumstances, agrees that any such private sale shall not be
deemed to have been made in a commercially unreasonable manner solely by virtue of such sale being private. The Lender shall be under no obligation to
delay a sale of any of the Pledged Collateral for the period of time necessary to permit any Grantor or the issuer of the Pledged Collateral to register such
securities for public sale under the Securities Act of 1933, as amended, or under applicable state securities laws, even if the applicable Grantor and the
issuer would agree to do so.

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5.3 Grantor’s Obligations Upon Event of Default. Upon the request of the Lender after the occurrence and during the continuance of an Event of Default
and subject to applicable notice and cure periods stated herein and the other Security Instruments, each Grantor will:

(a) assemble and make available to the Lender the material Collateral and all books and records relating thereto at any place or places reasonably specified
by the Lender, whether at a Grantor’s premises or elsewhere; and

(b) permit the Lender, by the Lender’s representatives and agents, to enter, occupy and use any premises where all or any part of the Collateral, or the books
and records relating thereto, or both, are located, to take possession of all or any part of the Collateral or the books and records relating thereto, or both, to
remove all or any part of the Collateral or the books and records relating thereto, or both, and to conduct sales of the Collateral, without any obligation to
pay  the  Grantor  for  such  use  and  occupancy;  provided  that,  such  occupancy  will  not  materially  interfere  in  the  day-to-day  business  of  the  applicable
Grantor.

5.4 Grant of Intellectual Property License. For the purpose of enabling the Lender to exercise the rights and remedies under this Article V, each Grantor
hereby grants to the Lender, for the benefit of the Lender and the Secured Parties, upon the occurrence and during the continuance of an Event of Default,
an  irrevocable,  nonexclusive  license  (exercisable  without  payment  of  royalty  or  other  compensation  to  any  Grantor)  to  use,  license  or  sublicense  any
intellectual property rights now owned or hereafter acquired by such Grantor, and wherever the same may be located, and including in such license access
to all media in which any of the licensed items may be recorded or stored and to all computer software and programs used for the compilation or printout
thereof  and  agrees  that  the  Lender  may  sell  any  of  such  Grantor’s  Inventory  directly  to  any  person,  including  without  limitation  persons  who  have
previously purchased the Grantor’s Inventory from such Grantor and in connection with any such sale or other enforcement of the Lender’s rights under
this Security Agreement, may sell Inventory which bears any Trademark owned by or licensed to such Grantor and any Inventory that is covered by any
Copyright owned by or licensed to such Grantor and the Lender may (but shall have no obligation to) finish any work in process and affix any Trademark
owned by or licensed to such Grantor and sell such Inventory as provided herein, in each case, such Trademark use consistent with Grantor’s published
Trademark usage guidelines or, if none exist, consistent with Grantor’s past practices.

ARTICLE VI
ACCOUNT VERIFICATION; ATTORNEY IN FACT; PROXY

6.1 Account Verification. The Lender may at any time after an Event of Default has occurred and is continuing, in the Lender’s own name, in the name of a
nominee of the Lender, or in the name of any Grantor communicate (by mail, telephone, facsimile or otherwise) with the Account Debtors of any such
Grantor, parties to contracts with any such Grantor and obligors in respect of Instruments of any such Grantor to verify with such Persons, to the Lender’s
satisfaction,  the  existence,  amount,  terms  of,  and  any  other  matter  relating  to,  Accounts,  Instruments,  Chattel  Paper,  payment  intangibles  and/or  other
Receivables.

6.2 Authorization for Secured Party to Take Certain Action.

(a) Each Grantor irrevocably authorizes the Lender while an Event of Default is continuing in the sole discretion of the Lender and appoints the Lender as
its attorney in fact to execute on behalf of such Grantor as debtor and to file financing statements necessary or desirable in the Lender’s sole discretion to
perfect  and  to  maintain  the  perfection  and  priority  of  the  Lender’s  security  interest  in  the  Collateral,  to  endorse  and  collect  any  cash  proceeds  of  the
Collateral, to file a carbon, photographic or other reproduction of this Security Agreement or any financing statement with respect to the Collateral as a
financing statement and to file any other financing statement or amendment of a financing statement (which does not add new collateral or add a debtor) in
such offices as the Lender in its sole discretion deems necessary or desirable to perfect and to maintain the perfection and priority of the Lender’s security
interest in the Collateral, to contact and enter into one or more agreements with the issuers of uncertificated securities which are Pledged Collateral or with
securities intermediaries holding Pledged Collateral as may be necessary or advisable to give the Lender Control over such Pledged Collateral, to apply the
proceeds of any Collateral received by the Lender to the Indebtedness as provided in Section 2.05 of the Loan Agreement, to

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discharge past due taxes, assessments, charges, fees or Liens on the Collateral (except for such Liens as are specifically permitted hereunder), to contact
Account Debtors for collection purposes, to demand payment or enforce payment of the Receivables in the name of the Lender or such Grantor and to
endorse any and all checks, drafts, and other instruments for the payment of money relating to the Receivables, to sign such Grantor’s name on any invoice
or bill of lading relating to the Receivables, drafts against any Account Debtor of the Grantor, assignments and verifications of Receivables, to exercise all
of such Grantor’s rights and remedies with respect to the collection of the Receivables and any other Collateral, to settle, adjust, compromise, extend or
renew the Receivables, to settle, adjust or compromise any legal proceedings brought to collect Receivables, to prepare, file and sign such Grantor’s name
on a proof of claim in bankruptcy or similar document against any Account Debtor of such Grantor, to prepare, file and sign such Grantor’s name on any
notice  of  Lien,  assignment  or  satisfaction  of  Lien  or  similar  document  in  connection  with  the  Receivables,  to  change  the  address  for  delivery  of  mail
addressed to such Grantor to such address as the Lender may designate and to receive, open and dispose of all mail addressed to such Grantor, and to do all
other acts and things necessary to carry out this Security Agreement, including all acts necessary or desirable in the Lender’s sole discretion to perfect and
maintain the perfection and priority of the Lender’s security interests in the Collateral; and such Grantor agrees to reimburse the Lender on demand for any
payment  made  or  any  expense  incurred  by  the  Lender  in  connection  with  any  of  the  foregoing;  provided  that,  this  authorization  shall  not  relieve  such
Grantor of any of its obligations under this Security Agreement, the Loan Agreement or under any other Security Instrument.

(b) All acts of said attorney or designee are hereby ratified and approved. The powers conferred on the Lender, for the benefit of the Lender and Secured
Parties, under this Section 6.2 are solely to protect the Lender’s interests in the Collateral and shall not impose any duty upon the Lender or any Secured
Party to exercise any such powers. The Lender agrees that it shall not exercise any power or authority granted to it unless an Event of Default has occurred
and is continuing.

6.3  Proxy.  EACH  GRANTOR  HEREBY  IRREVOCABLY  CONSTITUTES  AND  APPOINTS  THE  LENDER  AS  ITS  PROXY  AND
ATTORNEY‑IN‑FACT (AS SET FORTH IN SECTION 6.2 ABOVE) WITH RESPECT TO ITS PLEDGED COLLATERAL, INCLUDING THE RIGHT
TO  VOTE  SUCH  PLEDGED  COLLATERAL,  WITH  FULL  POWER  OF  SUBSTITUTION  TO  DO  SO.  IN  ADDITION  TO  THE  RIGHT  TO  VOTE
ANY SUCH PLEDGED COLLATERAL, THE APPOINTMENT OF THE LENDER AS PROXY AND ATTORNEY-IN-FACT SHALL INCLUDE THE
RIGHT  TO  EXERCISE  ALL  OTHER  RIGHTS,  POWERS,  PRIVILEGES  AND  REMEDIES  TO  WHICH  A  HOLDER  OF  SUCH  PLEDGED
COLLATERAL  WOULD  BE  ENTITLED  (INCLUDING  GIVING  OR  WITHHOLDING  WRITTEN  CONSENTS  OF  SHAREHOLDERS,  CALLING
SPECIAL MEETINGS OF SHAREHOLDERS AND VOTING AT SUCH MEETINGS). SUCH PROXY SHALL BE EFFECTIVE, AUTOMATICALLY
AND  WITHOUT  THE  NECESSITY  OF  ANY  ACTION  (INCLUDING  ANY  TRANSFER  OF  ANY  SUCH  PLEDGED  COLLATERAL  ON  THE
RECORD  BOOKS  OF  THE  ISSUER  THEREOF)  BY  ANY  PERSON  (INCLUDING  THE  ISSUER  OF  SUCH  PLEDGED  COLLATERAL  OR  ANY
OFFICER OR AGENT THEREOF), UPON THE OCCURRENCE AND DURING THE CONTINUANCE OF AN EVENT OF DEFAULT.

6.4 Nature of Appointment; Limitation of Duty. THE APPOINTMENT OF THE LENDER AS PROXY AND ATTORNEY-IN-FACT IN THIS ARTICLE
VI  IS  COUPLED  WITH  AN  INTEREST  AND  SHALL  BE  IRREVOCABLE  UNTIL  THE  DATE  ON  WHICH  THIS  SECURITY  AGREEMENT  IS
TERMINATED IN ACCORDANCE WITH SECTION 7.14. NOTWITHSTANDING ANYTHING CONTAINED HEREIN, NEITHER THE LENDER,
NOR  ANY  SECURED  PARTY,  NOR  ANY  OF  THEIR  RESPECTIVE  AFFILIATES,  OFFICERS,  DIRECTORS,  EMPLOYEES,  AGENTS  OR
REPRESENTATIVES  SHALL  HAVE  ANY  DUTY  TO  EXERCISE  ANY  RIGHT  OR  POWER  GRANTED  HEREUNDER  OR  OTHERWISE  OR  TO
PRESERVE  THE  SAME  AND  SHALL  NOT  BE  LIABLE  FOR  ANY  FAILURE  TO  DO  SO  OR  FOR  ANY  DELAY  IN  DOING  SO,  EXCEPT  IN
RESPECT  OF  DAMAGES  ATTRIBUTABLE  SOLELY  TO  THEIR  OWN  GROSS  NEGLIGENCE  OR  WILLFUL  MISCONDUCT  AS  FINALLY
DETERMINED  BY  A  COURT  OF  COMPETENT  JURISDICTION;  PROVIDED  THAT,  IN  NO  EVENT  SHALL  THEY  BE  LIABLE  FOR  ANY
PUNITIVE, EXEMPLARY, INDIRECT OR CONSEQUENTIAL DAMAGES.

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ARTICLE VII
GENERAL PROVISIONS

7.1 Waivers. Each Grantor hereby waives notice of the time and place of any public sale or the time after which any private sale or other disposition of all
or any part of the Collateral may be made. To the extent such notice may not be waived under applicable law, any notice made shall be deemed reasonable
if sent to the Grantors, addressed as set forth in Article VIII, at least ten days prior to the date of any such public sale or the time after which any such
private sale or other disposition may be made. To the maximum extent permitted by applicable law, each Grantor waives all claims, damages, and demands
against the Lender or any Secured Party arising out of the repossession, retention or sale of the Collateral, except such as (x) arise solely out of the gross
negligence or willful misconduct of the Lender or such Secured Party as finally determined by a court of competent jurisdiction or (y) result from a claim
not involving an act or omission of any Loan Party and that is brought by an Indemnitee against another Indemnitee (other than against the Arranger or
Lender in their capacities as such). To the extent it may lawfully do so, each Grantor absolutely and irrevocably waives and relinquishes the benefit and
advantage of, and covenants not to assert against the Lender or any Secured Party, any valuation, stay, appraisal, extension, moratorium, redemption or
similar laws and any and all rights or defenses it may have as a surety now or hereafter existing which, but for this provision, might be applicable to the
sale of any Collateral made under the judgment, order or decree of any court, or privately under the power of sale conferred by this Security Agreement, or
otherwise.  Except  as  otherwise  specifically  provided  herein,  each  Grantor  hereby  waives  presentment,  demand,  protest  or  any  notice  (to  the  maximum
extent permitted by applicable law) of any kind in connection with this Security Agreement or any Collateral.

7.2 Limitation  on  Lender’s  and  any  Secured  Party’s  Duty  with  Respect  to  the  Collateral.  The  Lender  shall  have  no  obligation  to  clean-up  or  otherwise
prepare the Collateral for sale. The Lender and each Secured Party shall use reasonable care with respect to the Collateral in its possession or under its
control. Neither the Lender nor any Secured Party shall have any other duty as to any Collateral in its possession or control or in the possession or control
of any agent or nominee of the Lender or such Secured Party, or any income thereon or as to the preservation of rights against prior parties or any other
rights pertaining thereto. To the extent that applicable law imposes duties on the Lender to exercise remedies in a commercially reasonable manner, each
Grantor acknowledges and agrees that it is commercially reasonable for the Lender to fail to incur expenses deemed significant by the Lender to prepare
Collateral for disposition or otherwise to transform raw material or work in process into finished goods or other finished products for disposition, to fail to
obtain third party consents for access to Collateral to be disposed of, or to obtain or, if not required by other law, to fail to obtain governmental or third
party consents for the collection or disposition of Collateral to be collected or disposed of, to fail to exercise collection remedies against Account Debtors
or other Persons obligated on Collateral or to remove Liens on or any adverse claims against Collateral, to exercise collection remedies against Account
Debtors  and  other  Persons  obligated  on  Collateral  directly  or  through  the  use  of  collection  agencies  and  other  collection  specialists,  to  advertise
dispositions  of  Collateral  through  publications  or  media  of  general  circulation,  whether  or  not  the  Collateral  is  of  a  specialized  nature,  to  contact  other
Persons, whether or not in the same business as such Grantor, for expressions of interest in acquiring all or any portion of such Collateral, to hire one or
more professional auctioneers to assist in the disposition of Collateral, whether or not the Collateral is of a specialized nature, to dispose of Collateral by
utilizing internet sites that provide for the auction of assets of the types included in the Collateral or that have the reasonable capacity of doing so, or that
match buyers and sellers of assets, to dispose of assets in wholesale rather than retail markets, to disclaim disposition warranties, such as title, possession or
quiet enjoyment, to purchase insurance or credit enhancements to insure the Lender against risks of loss, collection or disposition of Collateral or to provide
to the Lender a guaranteed return from the collection or disposition of Collateral, or to the extent deemed appropriate by the Lender, to obtain the services
of other brokers, investment bankers, consultants and other professionals to assist the Lender in the collection or disposition of any of the Collateral. Each
Grantor acknowledges that the purpose of this Section 7.2 is to provide non-exhaustive indications of what actions or omissions by the Lender would be
commercially reasonable in the Lender’s exercise of remedies against the Collateral and that other actions or omissions by the Lender shall not be deemed
commercially unreasonable solely on account of not being indicated in this Section 7.2. Without limitation upon the foregoing, nothing contained in this
Section 7.2 shall be construed to grant any rights to any Grantor or to impose any duties on the Lender that would not have been granted or imposed by this
Security Agreement or by applicable law in the absence of this Section 7.2.

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7.3  Compromises  and  Collection  of  Collateral.  The  Grantors  and  the  Lender  recognize  that  setoffs,  counterclaims,  defenses  and  other  claims  may  be
asserted by obligors with respect to certain of the Receivables, that certain of the Receivables may be or become uncollectible in whole or in part and that
the expense and probability of success in litigating a disputed Receivable may exceed the amount that reasonably may be expected to be recovered with
respect to a Receivable. In view of the foregoing, each Grantor agrees that the Lender may at any time and from time to time, if an Event of Default has
occurred and is continuing, compromise with the obligor on any Receivable, accept in full payment of any Receivable such amount as the Lender in its sole
discretion  shall  determine  or  abandon  any  Receivable,  and  any  such  action  by  the  Lender  shall  be  commercially  reasonable  so  long  as  the  Lender  acts
within its reasonable discretion based on information known to it at the time it takes any such action.

7.4 Secured Party Performance of Debtor Obligations. Without having any obligation to do so, the Lender may perform or pay any obligation which any
Grantor has agreed to perform or pay in this Security Agreement and the Grantors shall reimburse the Lender for any amounts paid by the Lender pursuant
to this Section 7.4.

7.5 Reserved.

7.6 Reserved.

7.7 No  Waiver;  Amendments;  Cumulative  Remedies.  No  delay  or  omission  of  the  Lender  to  exercise  any  right  or  remedy  granted  under  this  Security
Agreement shall impair such right or remedy or be construed to be a waiver of any Default or an acquiescence therein, and any single or partial exercise of
any such right or remedy shall not preclude any other or further exercise thereof or the exercise of any other right or remedy. No waiver, amendment or
other variation of the terms, conditions or provisions of this Security Agreement whatsoever (other than any Amendment or Assumption Agreement) shall
be valid unless in writing signed by the Lender and then only to the extent in such writing specifically set forth. All rights and remedies contained in this
Security Agreement or by law afforded shall be cumulative and all shall be available to the Lender and the Secured Parties until the Indebtedness has been
paid in full.

7.8 Limitation by Law; Severability of Provisions. All rights, remedies and powers provided in this Security Agreement may be exercised only to the extent
that the exercise thereof does not violate any applicable provision of law, and all the provisions of this Security Agreement are intended to be subject to all
applicable  mandatory  provisions  of  law  that  may  be  controlling  and  to  be  limited  to  the  extent  necessary  so  that  they  shall  not  render  this  Security
Agreement invalid, unenforceable or not entitled to be recorded or registered, in whole or in part. Any provision in this Security Agreement that is held to
be  inoperative,  unenforceable,  or  invalid  in  any  jurisdiction  shall,  as  to  that  jurisdiction,  be  inoperative,  unenforceable,  or  invalid  without  affecting  the
remaining provisions in that jurisdiction or the operation, enforceability, or validity of that provision in any other jurisdiction, and to this end the provisions
of this Security Agreement are declared to be severable.

7.9 Reinstatement. This Security Agreement shall remain in full force and effect and continue to be effective should any petition be filed by or against any
Grantor for liquidation or reorganization, should any Grantor become insolvent or make an assignment for the benefit of any creditor or creditors or should
a receiver or trustee be appointed for all or any significant part of any Grantor’s assets, and shall continue to be effective or be reinstated, as the case may
be, if at any time payment and performance of the Indebtedness, or any part thereof, is, pursuant to applicable law, rescinded or reduced in amount, or must
otherwise be restored or returned by any obligee of the Indebtedness, whether as a “voidable preference,” “fraudulent conveyance,” or otherwise, all as
though such payment or performance had not been made. In the event that any payment, or any part thereof, is rescinded, reduced, restored or returned, the
Indebtedness shall be reinstated and deemed reduced only by such amount paid and not so rescinded, reduced, restored or returned.

7.10 Benefit of Agreement. The terms and provisions of this Security Agreement shall be binding upon and inure to the benefit of the Grantors, the Lender
and  the  Secured  Parties  and  their  respective  successors  and  assigns  (including  all  persons  who  become  bound  as  a  debtor  to  this  Security  Agreement),
except that no Grantor shall have the right to assign its rights or delegate its obligations under this Security Agreement or any interest herein, without

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Exhibit 10.02
2023 10-K

the  prior  written  consent  of  the  Lender.  No  sales  of  participations,  assignments,  transfers,  or  other  dispositions  of  any  agreement  governing  the
Indebtedness  or  any  portion  thereof  or  interest  therein  shall  in  any  manner  impair  the  Lien  granted  to  the  Lender,  for  the  benefit  of  the  Lender  and  the
Secured Parties, hereunder.

7.11 Survival of Representations. All representations and warranties of the Grantors contained in this Security Agreement shall survive the execution and
delivery of this Security Agreement.

7.12 Taxes and Expenses. Any taxes (including income taxes) payable or ruled payable by Federal or State authority in respect of this Security Agreement
shall be paid by the Grantors, together with interest and penalties, if any. The Grantors shall reimburse the Lender for any and all reasonable out‑of‑pocket
expenses  and  internal  charges  (including  reasonable  attorneys’,  auditors’  and  accountants’  fees  and  reasonable  time  charges  of  attorneys,  paralegals,
auditors and accountants who may be employees of the Lender) paid or incurred by the Lender in connection with the preparation, execution, delivery,
administration,  collection  and  enforcement  of  this  Security  Agreement  and  in  the  audit,  analysis,  administration,  collection,  preservation  or  sale  of  the
Collateral (subject to the terms of the Loan Agreement, which may also include the expenses and charges associated with any periodic or special audit of
the Collateral). Any and all costs and expenses incurred by the Grantors in the performance of actions required pursuant to the terms hereof shall be borne
solely by the Grantors.

7.13 Headings. The title of and section headings in this Security Agreement are for convenience of reference only, and shall not govern the interpretation of
any of the terms and provisions of this Security Agreement.

7.14 Termination; Release. This Security Agreement shall continue in effect (notwithstanding the fact that from time to time there may be no Indebtedness
outstanding) until the Commitments under the Loan Agreement have terminated and all of the amounts payable under the Loan Agreement and under the
other  Loan  Documents  (other  than  contingent  indemnification  and  expense  reimbursement  amounts  for  which  no  claim  has  been  made)  has  been
indefeasibly paid and performed in full (or with respect to any outstanding Letters of Credit, a cash deposit or supporting letter of credit has been delivered
to  the  Lender  as  required  by  the  Loan  Agreement),  whether  or  not  any  Secured  Products  remain  outstanding  or  any  amounts  are  payable  thereunder,
whereupon the Lender shall forthwith cause to be assigned, transferred and delivered, against receipt but without any recourse, warranty or representation
whatsoever, any remaining Collateral and money received in respect thereof, to or on the order of the respective Grantor and to be released and canceled all
licenses and rights referred to in Section 5.4. The Lender shall also, at the expense of such Grantor, execute and deliver to the respective Grantor upon such
termination  such  Uniform  Commercial  Code  termination  statements,  certificates  for  terminating  the  Liens  and  such  other  documentation  as  shall  be
reasonably requested by the respective Grantor to effect the termination and release of the Liens on the Collateral as required by this Section 7.14.

Upon  any  disposition  of  property  permitted  by  the  Loan  Agreement,  the  Liens  granted  herein  shall  be  deemed  to  be  automatically  released  and  such
property shall automatically revert to the applicable Grantor with no further action on the part of any Person. The Lender shall, at the applicable Grantor’s
expense,  execute  and  deliver  or  otherwise  authorize  the  filing  of  such  documents  as  such  Grantor  shall  reasonably  request,  in  form  and  substance
reasonably satisfactory to the Lender, including financing statement amendments to evidence such release.

7.15 Entire Agreement. This Security Agreement embodies the entire agreement and understanding between the Grantors and the Lender relating to the
Collateral and supersedes all prior agreements and understandings between the Grantors and the Lender relating to the Collateral.

7.16 CHOICE OF LAW. THIS SECURITY AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS
OF  THE  STATE  OF  NEW  YORK  WITHOUT  GIVING  EFFECT  TO  THE  CONFLICTS  OF  LAWS  PRINCIPLES  THEREOF,  BUT  INCLUDING
SECTION 5-1401 OF THE NEW YORK GENERAL OBLIGATIONS LAW.

7.17 CONSENT TO JURISDICTION. ANY LEGAL ACTION OR PROCEEDING WITH RESPECT TO THE SECURITY INSTRUMENTS MAY BE
BROUGHT IN THE COURTS OF THE STATE OF NEW YORK OR OF THE UNITED STATES OF AMERICA FOR THE SOUTHERN DISTRICT OF
NEW YORK, IN EITHER CASE

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Exhibit 10.02
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LOCATED IN NEW YORK COUNTY, NEW YORK, AND, BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH PARTY HERETO
HEREBY ACCEPTS FOR ITSELF AND (TO THE EXTENT PERMITTED BY APPLICABLE LAW) IN RESPECT OF ITS PROPERTY, GENERALLY
AND UNCONDITIONALLY, THE NON-EXCLUSIVE JURISDICTION OF THE AFORESAID COURTS. EACH PARTY HERETO IRREVOCABLY
WAIVES  ANY  OBJECTION,  INCLUDING,  WITHOUT  LIMITATION,  ANY  OBJECTION  TO  THE  LAYING  OF  VENUE  OR  BASED  ON  THE
GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY SUCH ACTION OR
PROCEEDING  IN  SUCH  RESPECTIVE  JURISDICTIONS.  THIS  SUBMISSION  TO  JURISDICTION  IS  NON-EXCLUSIVE  AND  DOES  NOT
PRECLUDE A PARTY FROM BRINGING SUIT AGAINST ANOTHER PARTY IN ANY COURT OTHERWISE HAVING JURISDICTION.

7.18 WAIVER OF JURY TRIAL; SERVICE OF PROCESS.

(a)  EACH  PARTY  TO  THIS  SECURITY  AGREEMENT  HEREBY  EXPRESSLY  WAIVES  ANY  RIGHT  TO  TRIAL  BY  JURY  OF  ANY  CLAIM,
DEMAND,  ACTION  OR  CAUSE  OF  ACTION  (i)  ARISING  UNDER  THIS  AGREEMENT  OR  ANY  OTHER  INSTRUMENT,  DOCUMENT  OR
AGREEMENT  EXECUTED  OR  DELIVERED  IN  CONNECTION  HEREWITH,  OR  (ii)  IN  ANY  WAY  CONNECTED  WITH  OR  RELATED  OR
INCIDENTAL  TO  THE  DEALINGS  OF  THE  PARTIES  HERETO  OR  ANY  OF  THEM  WITH  RESPECT  TO  THIS  SECURITY  AGREEMENT  OR
ANY  OTHER  INSTRUMENT,  DOCUMENT  OR  AGREEMENT  EXECUTED  OR  DELIVERED  IN  CONNECTION  HEREWITH,  OR  THE
TRANSACTIONS  RELATED  HERETO  OR  THERETO.  IN  EACH  CASE  WHETHER  NOW  EXISTING  OR  HEREAFTER  ARISING,  AND
WHETHER SOUNDING IN CONTRACT OR TORT OR OTHERWISE, EACH PARTY HERETO HEREBY AGREES AND CONSENTS THAT ANY
SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTIONS SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY
PARTY TO THIS AGREEMENT MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION WITH ANY COURT AS WRITTEN
EVIDENCE OF THE CONSENT OF THE PARTIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY.

(b)  EACH  PARTY  HERETO  IRREVOCABLY  CONSENTS  TO  SERVICE  OF  PROCESS  IN  THE  MANNER  PROVIDED  FOR  NOTICES  THIS
SECTION 7.18 AND NOTHING IN THIS SECURITY AGREEMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO SERVE PROCESS
IN ANY OTHER MANNER PERMITTED BY APPLICABLE LAW, WITHOUT LIMITING THE OTHER PROVISIONS OF THIS SECTION 7.18.

7.19 Indemnity. Section 8.20 of the Loan Agreement is hereby incorporated by reference mutatis mutandis, as if stated verbatim herein as agreements and
obligations of each Grantor.

7.20 Counterparts. This Security Agreement may be executed in any number of counterparts, all of which taken together shall constitute one agreement,
and any of the parties hereto may execute this Security Agreement by signing any such counterpart. Delivery of an executed counterpart of a signature page
of  this  Security  Agreement  by  facsimile  or  other  electronic  imaging  means  (e.g.  “pdf”  or  “tif”)  shall  be  effective  as  delivery  of  a  manually  executed
counterpart of this Security Agreement. Any signature to this Security Agreement may be delivered by facsimile, electronic mail (including pdf) or as any
electronic signature complying with the U.S. federal ESIGN Act of 2000 or the New York Electronic Signature and Records Act or any other similar state
laws based on the Uniform Electronic Transactions Act or other transmission method and any counterpart so delivered shall be deemed to have been duly
and validly delivered and electronic signatures or the keeping of records in electronic form shall be valid and effective for all purposes to the fullest extent
permitted by applicable law, including having the same legal effect, validity or enforceability as a manually executed signature or the use of a paper-based
recordkeeping system. For the avoidance of doubt, the foregoing also applies to any amendment, extension or renewal of this Security Agreement.

7.21 Lien Absolute. All obligations of each Grantor hereunder, shall be absolute and unconditional irrespective of:

Page 18 of 23

Exhibit 10.02
2023 10-K

(a) any  extension,  renewal,  settlement,  compromise,  waiver  or  release  in  respect  of  any  of  the  Indebtedness,  by  operation  of  law  or  otherwise,  or  any
obligation of any other guarantor of any of the Indebtedness, or any default, failure or delay, willful or otherwise, in the payment or performance of the
Indebtedness;

(b) any lack of validity or enforceability relating to or against Borrower, any other Loan Party or any other guarantor of any of the Indebtedness, for any
reason related to the Loan Agreement, any other Security Instrument or any other agreement or instrument governing or evidencing any Indebtedness, or
any applicable law purporting to prohibit the payment by Borrower, any other Loan Party or any other guarantor of the Indebtedness of the principal of or
interest on the Indebtedness;

(c) any modification or amendment of or supplement to the Loan Agreement or any other Security Instrument;

(d) any change in the time, manner or place of payment of, or in any other term of, all or any part of the Indebtedness, or any other amendment or waiver of
or any consent to any departure from the Loan Agreement, any other Security Instrument or any other agreement or instrument governing or evidencing
any Indebtedness, including any increase or decrease in the rate of interest thereon;

(e) any change in the corporate existence, structure or ownership of the Borrower, any other Loan Party or any other guarantor of any of the Indebtedness,
or  any  insolvency,  bankruptcy,  reorganization  or  other  similar  proceeding  affecting  Borrower,  any  other  Loan  Party  or  any  other  guarantor  of  the
Indebtedness, or any of their assets or any resulting release of discharge of any obligation of Borrower, any other Loan Party or any other guarantor or any
of the Indebtedness;

(f) any present or future law, regulation or order of any jurisdiction (whether of right or in fact) or of any agency thereof purporting to reduce, amend,
restructure or otherwise affect any term of any Security Instrument or Indebtedness;

(g)  any  other  setoff,  defense  or  counterclaim  whatsoever  (in  any  case,  whether  based  on  contract,  tort  or  any  other  theory)  with  respect  to  the  Loan
Agreement, any other Security Instrument, any other agreement or instrument or the transactions contemplated thereby which might constitute a legal or
equitable defense available to, or discharge of any Grantor; or

(h) any other act or omission to act or delay of any kind by Borrower, any other Loan Party, any other guarantor of the Indebtedness, the Lender or any
other Person or any other circumstance whatsoever which might, but for the provisions of this paragraph, constitute a legal or equitable discharge of any
Grantor’s obligations hereunder.

7.22 Release. Each Grantor consents and agrees that the Lender may at any time, or from time to time, in its discretion:

(a) renew, extend or change the time of payment, and/or the manner, place or terms of payment of all or any part of the Indebtedness; and

(b) exchange, release and/or surrender all or any of the Collateral (including the Pledged Collateral), or any part thereof, by whomsoever deposited, which
is now or may hereafter be held by the Lender in connection with all or any of the Indebtedness; all in such manner and upon such terms as the Lender may
deem  proper,  and  without  notice  to  or  further  assent  from  any  Grantor,  it  being  hereby  agreed  that  each  Grantor  shall  be  and  remain  bound  upon  this
Security  Agreement,  irrespective  of  the  value  or  condition  of  any  of  the  Collateral,  and  notwithstanding  any  such  change,  exchange,  settlement,
compromise,  surrender,  release,  renewal  or  extension,  and  notwithstanding  also  that  the  Indebtedness  may,  at  any  time,  exceed  the  aggregate  principal
amount thereof set forth in the Loan Agreement, or any other agreement governing any Indebtedness.

Page 19 of 23

Exhibit 10.02
2023 10-K

ARTICLE VIII
NOTICES

8.1 Sending Notices. Any notice required or permitted to be given under this Security Agreement shall be given in accordance with Section 8.01 of the
Loan  Agreement,  with  each  notice  to  each  Grantor  other  than  the  Borrower  being  given  in  the  same  manner  as  notice  to  the  Borrower  under  the  Loan
Agreement, provided that such notice shall in each case be addressed to the Grantors at the notice address set forth on Exhibit A.

8.2 Change in Address for Notices. Each of the Grantors and the Lender may change the address for service of notice upon it by a notice in writing to the
other parties.

ARTICLE IX
CONSENT TO PLEDGED COLLATERAL

9.1 Each  Grantor  and  each  of  its  Subsidiaries,  in  its  respective  capacity  as  an  issuer  of  Pledged  Collateral  (in  such  capacity,  an  “Issuer”),  hereby  (a)
consents to the grant by each other Grantor to the Lender, for the benefit of the Secured Parties, of a security interest in and lien on all of the Pledged
Collateral, (b) represents to the Lender that it has no rights of setoff or other claims against any of the Pledged Collateral and (c) consents to the transfer of
such Pledged Collateral to the Lender or its nominee following an Event of Default and to the substitution of the Lender or its nominee as a partner in any
partnership or as a member in any limited liability company with all the rights and powers related thereto.

9.2 Each Grantor hereby authorizes and instructs each Issuer to comply with any reasonable instruction received by it from the Lender in writing that (a)
states that an Event of Default has occurred and (b) is otherwise in accordance with the terms of this Security Agreement, without any other or further
instructions from such Grantor.

[Signature Pages Follow]

Page 20 of 23

Exhibit 10.02
2023 10-K

IN WITNESS WHEREOF, the Grantors and the Lender have executed this Security Agreement as of the date first above written.

GRANTORS:

HARTE HANKS, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Chief Financial Officer

HARTE-HANKS DIRECT, INC.,
a New York corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS LOGISTICS, LLC,
a Florida limited liability company
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS RESPONSE MANAGEMENT/AUSTIN, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS RESPONSE MANAGEMENT/BOSTON, INC.,
a Massachusetts corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS STS, INC.,
a Delaware corporation
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

LENDER:

TEXAS CAPITAL BANK,
as Lender
By: /s/ Jerra Jayden
Name: Jerra Hayden
Title: Senior Vice President

The  undersigned  is  executing  this  Security  Agreement  as  of  the  date  and  year  first  above  written  for  the  sole  purpose  of  Article  IX  of  this  Security
Agreement.

Page 21 of 23

Exhibit 10.02
2023 10-K

ISSUERS:

HARTE-HANKS DATA SERVICES LLC
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS DIRECT MARKETING/BALTIMORE, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS DIRECT MARKETING/DALLAS, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS DIRECT MARKETING/FULLERTON, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS DIRECT MARKETING/CINCINNATI, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS FLORIDA, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

SALES SUPPORT SERVICES, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS UK LIMITED
By: /s/ Brian Linscott
Name: Brian Linscott
Title: President

HARTE HANKS STRATEGIC MARKETING, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS DO BRAZIL CONSULTORIA E SERVICOS LTDA.
By: Harte Hanks, Inc., its sole owner
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Chief Financial Officer

Page 22 of 23

Exhibit 10.02
2023 10-K

HARTE-HANKS PRINT, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS BELGIUM N.V.
By: /s/ Brian Linscott
Name: Brian Linscott
Title: Director

HARTE-HANKS EUROPE B.V.
By: /s/ Brian Linscott
Name: Brian Linscott
Title: Director

HARTE-HANKS MARKET INTELLIGENCE ESPANA LLC
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE-HANKS PHILIPPINES, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President

HARTE-HANKS SHOPPERS, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

NSO, INC.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

SOUTHERN COMPRINT CO.
By: /s/ Laurilee Kearnes
Name: Laurilee Kearnes
Title: Vice President and Treasurer

HARTE HANKS TRANQUILITY LIMITED
By: /s/ Brian Linscott
Name: Brian Linscott
Title: Director, Secretary

Page 23 of 23

Exhibit 10.07
2023 10-K

HARTE HANKS, INC.

2020 EQUITY INCENTIVE PLAN

Section 1. Purpose. The purposes of this Harte Hanks, Inc. 2020 Equity Incentive Plan (as may be amended from time to time, the “Plan”) are to promote
the interests of Harte Hanks, Inc. and its stockholders by (a) attracting and retaining employees and directors of, and certain consultants to, the Company
and  its  Affiliates;  (b)  motivating  such  individuals  by  means  of  performance-related  incentives  to  achieve  longer-range  performance  goals;  and/or  (c)
enabling such individuals to participate in the long-term growth and financial success of the Company.

Section 2. Definitions. As used in the Plan, the following terms shall have the meanings set forth below:

“Affiliate” shall mean any entity (i) that, directly or indirectly, is controlled by, controls or is under common control with, the Company or (ii) in which the
Company has a significant equity interest, in either case as determined by the Committee.

“Award” shall mean any Option, Stock Appreciation Right, Restricted Stock Award, Restricted Stock Unit Award, Performance Award, or Other Stock-
Based Award made or granted from time to time hereunder.

“Award  Agreement”  shall  mean  any  written  agreement,  contract,  or  other  instrument  or  document  evidencing  any  Award,  which  may,  but  need  not,  be
executed or acknowledged by a Participant. An Award Agreement may be in an electronic medium, may be limited to notation on the books and records of
the Company and, unless otherwise determined by the Committee, need not be signed by a representative of the Company.

“Board” shall mean the Board of Directors of the Company.

“Cause” as a reason for a Participant’s termination of employment or service shall have the meaning assigned such term in the employment, severance or
similar agreement, if any, between the Participant and the Company or a subsidiary of the Company. If the Participant is not a party to an employment,
severance  or  similar  agreement  with  the  Company  or  a  subsidiary  of  the  Company  in  which  such  term  is  defined,  then  unless  otherwise  defined  in  the
applicable  Award  Agreement,  “Cause”  shall  mean  (i)  persistent  neglect  or  negligence  in  the  performance  of  the  Participant’s  duties;  (ii)  conviction
(including, but not limited to, pleas of guilty or no contest) for any act of fraud, misappropriation or embezzlement, or for any criminal offense related to
the Company, any Affiliate or the Participant’s service; (iii) any deliberate and material breach of fiduciary duty to the Company or any Affiliate, or any
other conduct that leads to the material damage or prejudice of the Company or any Affiliate; or (iv) a material breach of a policy of the Company or any
Affiliate, such as the Company’s code of conduct.

“Change in Control” shall mean the occurrence of any of the following events:

(a) the acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) of beneficial ownership
(within  the  meaning  of  Rule  13d-3  promulgated  under  the  Exchange  Act)  of  more  than  50%  of  the  combined  voting  power  of  the  then-outstanding
securities entitled to vote generally in the election of members of the Board (the “Voting Power”) at such time; provided that the following acquisitions
shall  not  constitute  a  Change  in  Control:  (i)  any  such  acquisition  directly  from  the  Company;  (ii)  any  such  acquisition  by  the  Company;  (iii)  any  such
acquisition by any employee benefit plan (or related trust) sponsored or maintained by the Company or any of its subsidiaries; or (iv) any such acquisition
pursuant to a transaction that complies with clauses (i), (ii) and (iii) of paragraph (c) below; or

(b) individuals who, as of immediately prior to the Effective Date, constitute the Board (the “Incumbent Board”) cease for any reason (other than death or
disability) to constitute at least a majority of the Board; provided, that any individual becoming a director on or after the Effective Date, whose election, or
nomination for election by the Company’s stockholders, was approved by a vote of the directors then comprising the Incumbent Board (either by a specific
vote or by approval of the proxy statement of the Company in which such person is named as a nominee for director, without objection to such nomination)
shall be considered as though such individual was a member of the Incumbent Board, but excluding for this purpose, any such individual whose initial
assumption of office occurs as a result of or in connection with an actual or threatened election contest with respect to the election or removal of directors
or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board; or

Page 1 of 13

Exhibit 10.07
2023 10-K

(c)  consummation  of  a  reorganization,  merger  or  consolidation  or  sale  or  other  disposition  of  all  or  substantially  all  of  the  assets  of  the  Company  (a
“Business Combination”), in each case, unless following such Business Combination, (i) all or substantially all of the individuals and entities who were the
beneficial owners of the Voting Power immediately prior to such transaction beneficially own, directly or indirectly, more than 50% of, respectively, the
then-outstanding shares of common stock and the combined voting power of the then-outstanding voting securities entitled to vote generally in the election
of directors, as the case may be, of the entity resulting from such transaction (including, without limitation, an entity that, as a result of such transaction,
owns the Company or substantially all of the Company’s assets either directly or through one or more subsidiaries) in substantially the same proportions
relative to each other as their ownership immediately prior to such transaction of the securities representing the Voting Power, (ii) no Person (excluding any
entity resulting from such transaction or any employee benefit plan (or related trust) sponsored or maintained by the Company or such entity resulting from
such  transaction)  beneficially  owns,  directly  or  indirectly,  more  than  50%  of,  respectively,  the  then-outstanding  shares  of  common  stock  of  the  entity
resulting from such transaction, or the combined voting power of the then-outstanding voting securities of such corporation, except to the extent that such
ownership existed prior to such transaction, and (iii) at least a majority of the members of the board of directors of the entity resulting from such transaction
were members of the Incumbent Board at the time of the execution of the initial agreement with respect to, or the action of the Board providing for, such
transaction; or

(d) approval by the stockholders of the Company of a complete liquidation or dissolution of the Company.

Notwithstanding  the  foregoing,  if  a  Change  in  Control  constitutes  a  payment  event  with  respect  to  any  Award  which  provides  for  the  deferral  of
compensation that is subject to Section 409A of the Code, then, to the extent required to avoid the imposition of additional taxes under Section 409A of the
Code, the transaction or event described in paragraph (a), (b), (c) or (d) above, with respect to such Award, shall only constitute a Change in Control for
purposes of the payment timing of such Award if such transaction also constitutes a “change in control event,” as defined in Treasury Regulation §1.409A-
3(i)(5).

“Code” shall mean the Internal Revenue Code of 1986, as amended from time to time.

“Committee” shall mean the Compensation Committee of the Board (or its successor(s)), or any other committee of the Board designated by the Board to
administer the Plan and composed of not less than two directors, each of whom is required to be a “Non-Employee Director” (within the meaning of Rule
16b-3) to the extent Rule 16b-3 is applicable to the Company and the Plan.

“Company” shall mean Harte Hanks, Inc. together with any successor thereto.

“Disability” shall mean a physical or mental disability or infirmity that prevents the performance by the Participant of his or her duties lasting (or likely to
last, based on competent medical evidence presented to the Company) for a continuous period of six months or longer.

“Dividend Equivalent” shall mean a dividend equivalent right granted with respect to a Share underlying an Award granted under the Plan.

“Effective Date” shall have the definition as set forth in Section 18(a) of the Plan.

“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended from time to time.

“Existing Plan” shall mean the Amended and Restated Harte Hanks 2013 Omnibus Incentive Plan.

“Fair Market Value” shall mean (i) with respect to any property other than Shares, the fair market value of such property determined by such methods or
procedures as shall be established from time to time by the Committee and (ii) with respect to Shares, as of any date, the closing sale price (excluding any
“after hours” trading) of the Shares on the date of grant or the date of calculation, as the case may be, on the stock exchange or over the counter market on
which the Shares are principally trading on such date (or on the last preceding trading date if Shares were not traded on such date) if the Shares are readily
tradable  on  a  national  securities  exchange  or  other  market  system,  and  if  the  Shares  are  not  readily  tradable,  Fair  Market  Value  shall  mean  the  amount
determined in good faith by the Committee as the fair market value of the Shares.

“Good  Reason”  as  a  reason  for  a  Participant’s  termination  of  employment  shall  have  the  meaning  assigned  such  term  in  the  employment,  severance  or
similar agreement, if any, between the Participant and the Company or a

Page 2 of 13

Exhibit 10.07
2023 10-K

subsidiary of the Company. If the Participant is not a party to an employment, severance or similar agreement with the Company or a subsidiary of the
Company  in  which  such  term  is  defined,  then  unless  otherwise  defined  in  the  applicable  Award  Agreement,  “Good  Reason”  shall  mean  (i)  a  material
diminution in the Participant’s base salary from the level immediately prior to the Change in Control or (ii) a material change in the geographic location at
which the Participant must primarily perform the Participant’s services (which shall in no event include a relocation of the Participant’s current principal
place  of  business  to  a  location  less  than  50  miles  away)  from  the  geographic  location  immediately  prior  to  the  Change  in  Control;  provided  that  no
termination shall be deemed to be for Good Reason unless (a) the Participant provides the Company with written notice setting forth the specific facts or
circumstances constituting Good Reason within 90 days after the initial existence of the occurrence of such facts or circumstances, (b) to the extent curable,
the Company has failed to cure such facts or circumstances within 30 days of its receipt of such written notice, and (c) the effective date of the termination
for Good Reason occurs no later than one 180 days after the initial existence of the facts or circumstances constituting Good Reason.

“Incentive Stock Option” shall mean a right to purchase Shares from the Company that is granted under Section 6 of the Plan and that is intended to meet
the requirements of Section 422 of the Code or any successor provision thereto. Incentive Stock Options may be granted only to Participants who meet the
requirements of Section 422 of the Code.

“Involuntary Termination” shall mean termination by the Company of a Participant’s employment or service by the Company without Cause or termination
of a Participant’s employment by the Participant for Good Reason. For avoidance of doubt, an Involuntary Termination shall not include a termination of
the Participant’s employment or service by the Company for Cause or due to the Participant’s death, Disability or resignation without Good Reason.

“Non-Qualified Stock Option” shall mean a right to purchase Shares from the Company that is granted under Section 6 of the Plan and that is not intended
to be an Incentive Stock Option or does not meet the requirements of Section 422 of the Code or any successor provision thereto.

“Option” shall mean an Incentive Stock Option or a Non-Qualified Stock Option.

“Other Stock-Based Award” shall mean any right granted under Section 10 of the Plan.

“Participant” shall mean any employee of, or consultant to, the Company or its Affiliates, or non-employee director who is a member of the Board or the
board of directors of an Affiliate, eligible for an Award under Section 5 of the Plan and selected by the Committee, or its designee, to receive an Award
under the Plan.

“Performance Award” shall mean any right granted under Section 9 of the Plan.

“Performance Criteria” shall mean the criterion or criteria that the Committee may select from time to time for purposes of establishing the performance
goal(s)  for  a  performance  period  with  respect  to  any  performance-based  Awards  under  the  Plan.  Performance  Criteria  may  be  described  in  terms  of
Company-wide objectives or objectives that are related to the performance of the individual Participant or of one or more of the subsidiaries, divisions,
departments, regions, functions or other organizational units within the Company or its Affiliates. The Performance Criteria may be made relative to the
performance of other companies or subsidiaries, divisions, departments, regions, functions or other organizational units within such other companies, and
may be made relative to an index or one or more of the performance criteria themselves. The Performance Criteria will be based on objectives determined
by the Committee, and may include one or more of the following: (i) return on net assets; (ii) pretax income before allocation of corporate overhead and
bonus; (iii) budget; (iv) net income (before or after taxes); (v) division, group or corporate financial goals; (vi) return on stockholders’ equity; (vii) return
on assets; (viii) return on capital; (ix) revenue; (x) profit margin; (xi) earnings per Share; (xii) earnings or net earnings; (xiii) operating earnings; (xiv) cash
flow or free cash flow; (xv) attainment of strategic or operational initiatives; (xvi) appreciation in and/or maintenance of the price of the Shares or any other
publicly-traded securities of the Company; (xvii) market share; (xviii) gross profits; (xix) earnings before interest and taxes; (xx) earnings before interest,
taxes, depreciation and amortization; (xxi) operating expenses; (xxii) capital expenses; (xxiii) enterprise value; (xxiv) equity market capitalization; (xxv)
economic  value-added  models  and  comparisons  with  various  stock  market  indices;  or  (xxvi)  reductions  in  costs;  (xxvii)  operating  income;  (xxviii)
operating margin; (xxix) price per Share; (xxx) return on investment; (xxxi) total shareholder return.

“Person”  shall  mean  any  individual,  corporation,  partnership,  association,  limited  liability  company,  joint-stock  company,  trust,  unincorporated
organization, government, political subdivision or other entity.

Page 3 of 13

Exhibit 10.07
2023 10-K

“Restricted Stock” shall mean any Share granted under Section 8 of the Plan.

“Restricted Stock Unit” shall mean any unit granted under Section 8 of the Plan.

“Rule 16b-3” shall mean Rule 16b-3 as promulgated and interpreted by the SEC under the Exchange Act, or any successor rule or regulation thereto as in
effect from time to time.

“SEC” shall mean the Securities and Exchange Commission or any successor thereto, and shall include, without limitation, the Staff thereof.

“Shares” shall mean the common stock of the Company, par value $1.00 per share, or such other securities of the Company (i) into which such common
stock shall be changed by reason of a recapitalization, merger, consolidation, split-up, combination, exchange of shares or other similar transaction, or (ii)
as may be determined by the Committee pursuant to Section 4(b) of the Plan.

“Stock Appreciation Right” shall mean any right granted under Section 7 of the Plan.

“Substitute Awards” shall mean any Awards granted under Section 4(c) of the Plan.

Section 3. Administration.

(a) The  Plan  shall  be  administered  by  the  Committee.  Subject  to  the  terms  of  the  Plan  and  applicable  law,  and  in  addition  to  other  express  powers  and
authorizations conferred on the Committee by the Plan, the Committee shall have full power and authority to: (i) designate Participants; (ii) determine the
type or types of Awards to be granted to a Participant; (iii) determine the number of Shares to be covered by, or with respect to which payments, rights, or
other matters are to be calculated in connection with, Awards; (iv) determine the terms and conditions of any Award; (v) determine whether, to what extent,
and under what circumstances Awards may be settled or exercised in cash, Shares, other securities, other Awards or other property, or canceled, forfeited, or
suspended  and  the  method  or  methods  by  which  Awards  may  be  settled,  exercised,  canceled,  forfeited,  or  suspended;  (vi)  determine  whether,  to  what
extent, and under what circumstances cash, Shares, other securities, other Awards, other property, and other amounts payable with respect to an Award shall
be deferred either automatically or at the election of the holder thereof or of the Committee (in each case consistent with Section 409A of the Code); (vii)
interpret, administer or reconcile any inconsistency, correct any defect, resolve ambiguities and/or supply any omission in the Plan, any Award Agreement,
and any other instrument or agreement relating to, or Award made under, the Plan; (viii) establish, amend, suspend, or waive such rules and regulations and
appoint such agents as it shall deem appropriate for the proper administration of the Plan; (ix) establish and administer Performance Criteria and certify or
determine whether, and to what extent, they have been attained; and (x) make any other determination and take any other action that the Committee deems
necessary or desirable for the administration or operation of the Plan.

(b) Unless otherwise expressly provided in the Plan, all designations, determinations, interpretations, and other decisions under or with respect to the Plan
or  any  Award  or  Award  Agreement  shall  be  within  the  sole  discretion  of  the  Committee,  may  be  made  at  any  time  and  shall  be  final,  conclusive,  and
binding  upon  all  Persons,  including,  but  not  limited  to,  the  Company,  any  Affiliate,  any  Participant,  any  holder  or  beneficiary  of  any  Award,  and  any
stockholder.

(c) The mere fact that a Committee member shall fail to qualify as a “Non-Employee Director” within the meaning of Rule 16b-3 shall not invalidate any
Award  otherwise  validly  made  by  the  Committee  under  the  Plan.  Notwithstanding  anything  in  this  Section  3  to  the  contrary,  the  Board,  or  any  other
committee or sub-committee established by the Board, is hereby authorized (in addition to any necessary action by the Committee) to grant or approve
Awards  as  necessary  to  satisfy  the  requirements  of  Section  16  of  the  Exchange  Act  and  the  rules  and  regulations  thereunder  and  to  act  in  lieu  of  the
Committee with respect to Awards made to non-employee directors under the Plan.

(d) No member of the Board or the Committee and no employee of the Company or any Affiliate shall be liable for any determination, act or failure to act
hereunder  (except  in  circumstances  involving  his  or  her  bad  faith),  or  for  any  determination,  act  or  failure  to  act  hereunder  by  any  other  member  or
employee or by any agent to whom duties in connection with the administration of the Plan have been delegated. The Company shall indemnify members
of the Board and the Committee and any agent of the Board or the Committee who is an employee of the Company or an Affiliate against any and all
liabilities or expenses to which they may be subjected by reason of any

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Exhibit 10.07
2023 10-K

determination, act or failure to act with respect to their duties on behalf of the Plan (except in circumstances involving such person’s bad faith).

(e) The Committee may from time to time delegate all or any part of its authority under the Plan to a subcommittee thereof. To the extent of any such
delegation,  references  in  the  Plan  to  the  Committee  will  be  deemed  to  be  references  to  such  subcommittee.  In  addition,  subject  to  applicable  law,  the
Committee  may  delegate  to  one  or  more  officers  of  the  Company  the  authority  to  grant  Awards  to  Participants  who  are  not  officers  or  directors  of  the
Company  subject  to  Section  16  of  the  Exchange  Act.  The  Committee  may  employ  such  legal  or  other  counsel,  consultants  and  agents  as  it  may  deem
desirable for the administration of the Plan and may rely upon any opinion or computation received from any such counsel, consultant or agent. Expenses
incurred by the Committee in the engagement of such counsel, consultant or agent shall be paid by the Company, or the Affiliate whose employees have
benefited from the Plan, as determined by the Committee.

Section 4. Shares Available for Awards.

(a) Shares Available.

(i) Subject to adjustment as provided in Section 4(b), the aggregate number of Shares with respect to which Awards may be granted from time to time under
the Plan shall in the aggregate not exceed, at any time, the sum of (A) 2,500,000 Shares, plus (B) any Shares granted under the Existing Plan that again
become  available  for  Awards  under  the  Existing  Plan  in  accordance  with  the  terms  and  conditions  of  the  Existing  Plan,  plus  (C)  any  Shares  that  again
become available for Awards under the Plan in accordance with Section 4(a)(ii). Subject to adjustment as provided in Section 4(b), the aggregate number of
Shares with respect to which Incentive Stock Options may be granted under the Plan shall be 2,500,000 Shares. Subject in each instance to adjustment as
provided in Section 4(b), the maximum number of Shares with respect to which Awards may be granted to any single Participant in respect of any fiscal
year shall be 500,000 Shares. The maximum amount of compensation that may be paid to any single non-employee member of the Board in any single
fiscal year (including Awards under the Plan, determined based on the Fair Market Value of such Award as of the grant date, as well as any retainer fees)
shall not exceed $500,000 (the “Director Compensation Limit”).

(ii) Shares covered by an Award granted under the Plan shall not be counted unless and until they are actually issued and delivered to a Participant and,
therefore, the total number of Shares available under the Plan as of a given date shall not be reduced by Shares relating to prior Awards that (in whole or in
part) have expired or have been forfeited, terminated or cancelled, and upon payment in cash of the benefit provided by any Award, any Shares that were
covered  by  such  Award  will  be  available  for  issue  hereunder.  For  the  avoidance  of  doubt,  the  following  Shares  shall  not  again  be  made  available  for
delivery to Participants under the Plan: (A) Shares not issued or delivered as a result of the net settlement of an outstanding Option or Stock Appreciation
Right, (B) Shares used to pay the exercise price or withholding taxes related to an outstanding Award, and (C) Shares repurchased by the Company using
proceeds realized by the Company in connection with a Participant’s exercise of an Option or Stock Appreciation Right.

(b) Adjustments.  Notwithstanding  any  provisions  of  the  Plan  to  the  contrary,  in  the  event  that  the  Committee  determines  in  its  sole  discretion  that  any
dividend  or  other  distribution  (whether  in  the  form  of  cash,  Shares,  other  securities,  or  other  property),  recapitalization,  stock  split,  reverse  stock  split,
reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, issuance of
warrants  or  other  rights  to  purchase  Shares  or  other  securities  of  the  Company,  or  other  corporate  transaction  or  event  affects  the  Shares  such  that  an
adjustment is appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan, then
the Committee shall equitably adjust any or all of (i) the number of Shares or other securities of the Company (or number and kind of other securities or
property)  with  respect  to  which  Awards  may  be  granted,  (ii)  the  number  of  Shares  or  other  securities  of  the  Company  (or  number  and  kind  of  other
securities  or  property)  subject  to  outstanding  Awards,  and  (iii)  the  grant  or  exercise  price  with  respect  to  any  Award  or,  if  deemed  appropriate,  make
provision for a cash payment to the holder of an outstanding Award in consideration for the cancellation of such Award, which, in the case of Options and
Stock Appreciation Rights shall equal the excess, if any, of the Fair Market Value of the Share subject to each such Option or Stock Appreciation Right
over the per Share exercise price or grant price of such Option or Stock Appreciation Right. The Committee will also make or provide for such adjustments
in the numbers of Shares specified in Section 4(a)(i) of the Plan as the Committee in its sole discretion, exercised in good faith, may

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Exhibit 10.07
2023 10-K

determine  is  appropriate  to  reflect  any  transaction  or  event  described  in  this  Section  4(b);  provided,  however,  that  any  such  adjustment  to  the  numbers
specified in Section 4(a)(i) of the Plan will be made only if and to the extent that such adjustment would not cause any Option intended to qualify as an
Incentive Stock Option to fail to so qualify.

(c) Substitute Awards.

(i) Awards may be granted under the Plan in substitution for or in conversion of, or in connection with an assumption of, stock options, stock appreciation
rights,  restricted  stock,  restricted  stock  units  or  other  stock  or  stock-based  awards  held  by  awardees  of  an  entity  engaging  in  an  acquisition  or  merger
transaction with the Company or any subsidiary of the Company. Any conversion, substitution or assumption will be effective as of the close of the merger
or acquisition, and, to the extent applicable, will be conducted in a manner that complies with Section 409A of the Code.

(ii) In the event that an entity acquired by the Company or any subsidiary of the Company, or with which the Company or any subsidiary of the Company
merges, has shares available under a pre-existing plan previously approved by stockholders and not adopted in contemplation of such acquisition or merger,
the shares available for grant pursuant to the terms of such plan (as adjusted, to the extent appropriate, to reflect such acquisition or merger) may be used
for Awards made after such acquisition or merger under the Plan; provided, however, that Awards using such available shares may not be made after the
date  awards  or  grants  could  not  have  been  made  under  the  terms  of  the  pre-existing  plan  absent  the  acquisition  or  merger,  and  may  only  be  made  to
individuals who were not employees or directors of the Company or any subsidiary of the Company prior to such acquisition or merger. The Awards so
granted may reflect the original terms of the awards being assumed or substituted or converted for and need not comply with other specific terms of the
Plan, and may account for Shares substituted for the securities covered by the original awards and the number of shares subject to the original awards, as
well  as  any  exercise  or  purchase  prices  applicable  to  the  original  awards,  adjusted  to  account  for  differences  in  stock  prices  in  connection  with  the
transaction.

(iii) Any  Shares  that  are  issued  or  transferred  by,  or  that  are  subject  to  any  Awards  that  are  granted  by,  or  become  obligations  of,  the  Company  under
Sections  4(c)(i)  or  4(c)(ii)  of  the  Plan  will  not  reduce  the  Shares  available  for  issuance  or  transfer  under  the  Plan  or  otherwise  count  against  the  limits
described in Section 4(a)(i) of the Plan. In addition, no Shares that are issued or transferred by, or that are subject to any Awards that are granted by, or
become obligations of, the Company under Sections 4(c)(i) or 4(c)(ii) of the Plan will be added to the aggregate limit described in Section 4(a)(i) of the
Plan.

(d) Sources of Shares Deliverable Under Awards. Any Shares delivered pursuant to an Award may consist, in whole or in part, of authorized and unissued
Shares or of treasury Shares.

Section 5. Eligibility. Any employee of, or consultant to, the Company or any of its Affiliates (including, but not limited to, any prospective employee), or
non-employee director who is a member of the Board or the board of directors of an Affiliate, shall be eligible to be selected as a Participant.

Section 6. Stock Options.

(a) Grant. Subject to the terms of the Plan, the Committee shall have sole authority to determine the Participants to whom Options shall be granted, the
number of Shares to be covered by each Option, the exercise price thereof and the conditions and limitations applicable to the exercise of the Option. The
Committee shall have the authority to grant Incentive Stock Options, or to grant Non-Qualified Stock Options, or to grant both types of Options. In the case
of Incentive Stock Options, the terms and conditions of such Awards shall be subject to and comply with such rules as may be prescribed by Section 422 of
the Code and any regulations implementing such statute. All Options when granted under the Plan are intended to be Non-Qualified Stock Options, unless
the applicable Award Agreement expressly states that the Option is intended to be an Incentive Stock Option. If an Option is intended to be an Incentive
Stock  Option,  and  if  for  any  reason  such  Option  (or  any  portion  thereof)  shall  not  qualify  as  an  Incentive  Stock  Option,  then,  to  the  extent  of  such
nonqualification, such Option (or portion thereof) shall be regarded as a Non-Qualified Stock Option appropriately granted under the Plan; provided that
such Option (or portion thereof) otherwise complies with the Plan’s requirements relating to Non-Qualified Stock Options. No Option shall be exercisable
more than ten years from the date of grant.

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Exhibit 10.07
2023 10-K

(b) Exercise  Price.  The  Committee  shall  establish  the  exercise  price  at  the  time  each  Option  is  granted,  which  exercise  price  shall  be  set  forth  in  the
applicable Award Agreement and which exercise price (except with respect to Substitute Awards) shall not be less than the Fair Market Value per Share on
the date of grant.

(c) Exercise. Each Option shall be exercisable at such times and subject to such terms and conditions as the Committee may, in its sole discretion, specify
in the applicable Award Agreement. The Committee may impose such conditions with respect to the exercise of Options, including, without limitation, any
relating to the application of federal or state securities laws, as it may deem necessary or advisable.

(d) Payment.

(i) No  Shares  shall  be  delivered  pursuant  to  any  exercise  of  an  Option  until  payment  in  full  of  the  aggregate  exercise  price  therefor  is  received  by  the
Company. Such payment may be made (A) in cash or its equivalent, (B) in the discretion of the Committee and subject to such rules as may be established
by the Committee and applicable law, by exchanging Shares owned by the Participant (which are not the subject of any pledge or other security interest and
which have been owned by such Participant for at least six months), (C) in the discretion of the Committee and subject to such rules as may be established
by the Committee and applicable law, through delivery of irrevocable instructions to a broker to sell the Shares otherwise deliverable upon the exercise of
the Option and to deliver promptly to the Company an amount equal to the aggregate exercise price, (D) in the discretion of the Committee and subject to
such rules as may be established by the Committee and applicable law, by the Company’s withholding of Shares otherwise issuable upon exercise of an
Option pursuant to a “net exercise” arrangement (it being understood that, solely for purposes of determining the number of treasury shares held by the
Company, the Shares so withheld will not be treated as issued and acquired by the Company upon such exercise), (E) by a combination of the foregoing, or
(F) by such other methods as may be approved by the Committee and subject to such rules as may be established by the Committee and applicable law,
provided that the combined value of all cash and cash equivalents and the Fair Market Value of any such Shares so tendered to the Company or withheld as
of the date of such tender or withholding is at least equal to such aggregate exercise price.

(ii) Wherever in the Plan or any Award Agreement a Participant is permitted to pay the exercise price of an Option or taxes relating to the exercise of an
Option by delivering Shares, the Participant may, subject to procedures satisfactory to the Committee and applicable law, satisfy such delivery requirement
by presenting proof of beneficial ownership of such Shares, in which case the Company shall treat the Option as exercised without further payment and
shall withhold such number of Shares from the Shares acquired by the exercise of the Option.

Section 7. Stock Appreciation Rights.

(a) Grant. Subject to the provisions of the Plan, the Committee shall have sole authority to determine the Participants to whom Stock Appreciation Rights
shall be granted, the number of Shares to be covered by each Stock Appreciation Right Award, the grant price thereof and the conditions and limitations
applicable to the exercise thereof. Stock Appreciation Rights may be granted in tandem with another Award, in addition to another Award, or freestanding
and unrelated to another Award. Stock Appreciation Rights granted in tandem with or in addition to an Award may be granted either before, at the same
time as the Award or at a later time. No Stock Appreciation Right shall be exercisable more than ten years from the date of grant.

(b) Exercise and Payment. A Stock Appreciation Right shall entitle the Participant to receive an amount equal to the excess of the Fair Market Value of one
Share on the date of exercise of the Stock Appreciation Right over the grant price thereof (which grant price (except with respect to Substitute Awards)
shall not be less than the Fair Market Value on the date of grant). The Committee shall determine in its sole discretion whether a Stock Appreciation Right
shall be settled in cash, Shares or a combination of cash and Shares.

Section 8. Restricted Stock and Restricted Stock Units.

(a) Grant. Subject to the provisions of the Plan, the Committee shall have sole authority to determine the Participants to whom Shares of Restricted Stock
and Restricted Stock Units shall be granted, the number of Shares of Restricted Stock and/or the number of Restricted Stock Units to be granted to each
Participant,  the  duration  of  the  period  during  which,  and  the  conditions,  if  any,  under  which,  the  Restricted  Stock  and  Restricted  Stock  Units  may  vest
and/or be forfeited to the Company, and the other terms and conditions of such Awards.

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Exhibit 10.07
2023 10-K

(b) Transfer Restrictions. Unless otherwise directed by the Committee, (i) certificates issued in respect of Shares of Restricted Stock shall be registered in
the name of the Participant and deposited by such Participant, together with a stock power endorsed in blank, with the Company, or (ii) Shares of Restricted
Stock shall be held at the Company’s transfer agent in book entry form with appropriate restrictions relating to the transfer of such Shares of Restricted
Stock. Upon the lapse of the restrictions applicable to such Shares of Restricted Stock, the Company shall, as applicable, either deliver such certificates to
the Participant or the Participant’s legal representative, or the transfer agent shall remove the restrictions relating to the transfer of such Shares. Shares of
Restricted Stock and Restricted Stock Units may not be sold, assigned, transferred, pledged or otherwise encumbered, except as provided in the Plan or the
applicable Award Agreement.

(c) Payment.  Each  Restricted  Stock  Unit  shall  have  a  value  equal  to  the  Fair  Market  Value  of  one  Share.  Restricted  Stock  Units  shall  be  paid  in  cash,
Shares, other securities or other property, as determined in the sole discretion of the Committee, upon or after the lapse of the restrictions applicable thereto,
or otherwise in accordance with the applicable Award Agreement. Dividends paid on any Shares of Restricted Stock or Dividend Equivalents paid on any
Restricted Stock Units shall be withheld by the Company subject to vesting of the Restricted Stock or Restricted Stock Units, as applicable, pursuant to the
terms  of  the  applicable  Award  Agreement,  or  may  be  reinvested  in  additional  Shares  of  Restricted  Stock  or  in  additional  Restricted  Stock  Units,  as
determined by the Committee in its sole discretion. Shares of Restricted Stock and Shares issued in respect of Restricted Stock Units may be issued with or
without other payments therefor or such other consideration as may be determined by the Committee, consistent with applicable law.

Section 9. Performance Awards.

(a) Grant. The Committee shall have sole authority to determine the Participants who shall receive a Performance Award, which shall consist of a right
which is (i) denominated in cash or Shares, (ii) valued, as determined by the Committee, in accordance with the achievement of the applicable Performance
Criteria during such performance periods as the Committee may establish, and (iii) payable at such time and in such form as the Committee determines.

(b) Terms and Conditions. Subject to the terms of the Plan and any applicable Award Agreement, the Committee shall determine the performance goals to
be achieved during any performance period, the length of any performance period, the amount of any Performance Award and the amount and kind of any
payment  or  transfer  to  be  made  pursuant  to  any  Performance  Award.  The  Committee  may  require  or  permit  the  deferral  of  the  receipt  of  Performance
Awards upon such terms as the Committee deems appropriate and in accordance with Section 409A of the Code.

(c) Payment of Performance Awards. Performance Awards may be paid in a lump sum or in installments following the close of the performance period, as
set forth in the applicable Award Agreement.

Section 10. Other Stock-Based Awards. The Committee shall have authority to grant to Participants an Other Stock-Based Award, which shall consist of
any right which is (i) not an Award described in Sections 6 through 9 of the Plan, and (ii) an Award of Shares or an Award denominated or payable in,
valued in whole or in part by reference to, or otherwise based on or related to, Shares (including, without limitation, securities convertible into Shares), as
deemed by the Committee to be consistent with the purposes of the Plan; provided that any such rights must comply, to the extent deemed desirable by the
Committee, with Rule 16b-3 and applicable law. Subject to the terms of the Plan and any applicable Award Agreement, the Committee shall determine the
terms and conditions of any such Other Stock-Based Award, including, but not limited to, the price, if any, at which securities may be purchased pursuant
to any Other Stock-Based Award granted under the Plan.

Section 11. Certain Restrictions on Vesting of Awards. Notwithstanding any provision contained in the Plan to the contrary and except with respect to a
maximum of 5 % of the Shares available for Awards under the Plan as of the Effective Date, Awards granted pursuant to Sections 6, 7, 8, 9 and 10 of the
Plan which vest on the basis of the Participant’s employment with or provision of services to the Company shall be subject to a minimum vesting period of
one-year from the date of grant.

Section 12. Amendment and Termination.

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Exhibit 10.07
2023 10-K

(a) Amendments to the Plan. The Board may amend, alter, suspend, discontinue, or terminate the Plan or any portion thereof at any time; provided that if an
amendment  to  the  Plan  (i)  would  materially  increase  the  benefits  accruing  to  Participants  under  the  Plan,  (ii)  would  materially  increase  the  number  of
securities  which  may  be  issued  under  the  Plan,  (iii)  would  increase  the  Director  Compensation  Limit  or  (iv)  must  otherwise  be  approved  by  the
stockholders of the Company in order to comply with applicable law or the rules of the principal national securities exchange upon which the Shares are
traded or quoted, such amendment will be subject to stockholder approval and will not be effective unless and until such approval has been obtained; and
provided, further, that any such amendment, alteration, suspension, discontinuance or termination that would materially impair the rights of any Participant
or  any  holder  or  beneficiary  of  any  Award  previously  granted  shall  not  be  effective  without  the  written  consent  of  the  affected  Participant,  holder  or
beneficiary.

(b) Amendments  to  Awards.  The  Committee  may  waive  any  conditions  or  rights  under,  amend  any  terms  of,  or  alter,  suspend,  discontinue,  cancel  or
terminate, any Award theretofore granted; provided that any such waiver, amendment, alteration, suspension, discontinuance, cancellation or termination
that would materially impair the rights of any Participant or any holder or beneficiary of any Award previously granted shall not be effective without the
written consent of the affected Participant, holder or beneficiary.

(c)  Adjustment  of  Awards  Upon  the  Occurrence  of  Certain  Unusual  or  Nonrecurring  Events.  The  Committee  is  hereby  authorized  to  make  equitable
adjustments in the terms and conditions of, and the criteria included in, all outstanding Awards in recognition of unusual or nonrecurring events (including,
without limitation, the events described in Section 4(b) hereof) affecting the Company, any Affiliate, or the financial statements of the Company or any
Affiliate, or of changes in applicable laws, regulations, or accounting principles, whenever the Committee determines that such adjustments are appropriate
in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan.

(d) Repricing. Except in connection with a corporate transaction or event described in Section 4(b) hereof, the terms of outstanding Awards may not be
amended to reduce the exercise price of Options or the grant price of Stock Appreciation Rights. This Section 12(d) is intended to prohibit the repricing of
“underwater” Options and Stock Appreciation Rights and will not be construed to prohibit the adjustments provided for in Section 4(b) of the Plan.

Section 13. Change in Control.

Unless otherwise determined by the Committee in a written resolution upon or prior to the date of grant or set forth in an applicable Award Agreement, (i)
the vesting of any Award that is a “Replaced Award” (as such term is defined below) will not be accelerated, and any applicable restrictions thereon will
not lapse, solely as a result of a Change in Control; and (ii) in the event of a Change in Control, the following acceleration, exercisability and valuation
provisions will apply:

(a) Upon a Change in Control, each then-outstanding Option and Stock Appreciation Right will become fully vested and exercisable, and the restrictions
applicable to each outstanding Restricted Stock Award, Restricted Stock Unit Award, Performance Award or Other Stock-Based Award will lapse, and each
Award will be fully vested (with any applicable performance goals or Performance Criteria deemed to have been achieved at target level as of the date of
such vesting), except to the extent that an award meeting the requirements of Section 13(b) hereof (a “Replacement Award”) is provided to the Participant
holding such Award in accordance with Section 13(b) hereof to replace or adjust such outstanding Award (a “Replaced Award”).

(b) An award meets the conditions of this Section 13(b) (and hence qualifies as a Replacement Award) if (i) it is of the same type (e.g., stock option for
Option, restricted stock for Restricted Stock, restricted stock unit for Restricted Stock Unit, etc.) as the Replaced Award, (ii) it has a value at least equal to
the value of the Replaced Award, (iii) it relates to publicly traded equity securities of the Company or its successor in the Change in Control or another
entity that is affiliated with the Company or its successor following the Change in Control, (iv) if the Participant holding the Replaced Award is subject to
U.S. federal income tax under the Code, the tax consequences to such Participant under the Code of the Replacement Award are not less favorable to such
Participant than the tax consequences of the Replaced Award, and (v) its other terms and conditions are not less favorable to the Participant holding the
Replaced  Award  than  the  terms  and  conditions  of  the  Replaced  Award  (including,  but  not  limited  to,  the  provisions  that  would  apply  in  the  event  of  a
subsequent  Change  in  Control).  Without  limiting  the  generality  of  the  foregoing,  the  Replacement  Award  may  take  the  form  of  a  continuation  of  the
Replaced Award if the requirements

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Exhibit 10.07
2023 10-K

of the preceding sentence are satisfied. The determination of whether the conditions of this Section 13(b) are satisfied will be made by the Committee, as
constituted immediately before the Change in Control, in its sole discretion (taking into account the requirements of Treasury Regulation 1.409A-3(i)(5)(iv)
(B) and compliance of the Replaced Award or Replacement Award with Section 409A of the Code). Without limiting the generality of the foregoing, the
Committee may determine the value of Awards and Replacement Awards that are stock options by reference to either their intrinsic value or their fair value.

(c) Upon the Involuntary Termination, during the period of two years immediately following a Change in Control, of a Participant holding Replacement
Awards,  (i)  all  Replacement  Awards  held  by  the  Participant  will  become  fully  vested  and,  if  applicable,  exercisable  and  free  of  restrictions  (with  any
applicable performance goals deemed to have been achieved at a target level as of the date of such vesting), and (ii) all Options and Stock Appreciation
Rights held by the Participant immediately before such Involuntary Termination that the Participant also held as of the date of the Change in Control and all
stock options and stock appreciation rights that constitute Replacement Awards will remain exercisable for a period of 90 days following such Involuntary
Termination or until the expiration of the stated term of such stock option or stock appreciation right, whichever period is shorter (provided, however, that,
if the applicable Award Agreement provides for a longer period of exercisability, that provision will control).

(d) Notwithstanding  anything  in  the  Plan  or  any  Award  Agreement  to  the  contrary,  to  the  extent  that  any  provision  of  the  Plan  or  an  applicable  Award
Agreement would cause a payment of deferred compensation that is subject to Section 409A of the Code to be made upon the occurrence of (i) a Change in
Control, then such payment shall not be made unless such Change in Control also constitutes a “change in control event” within the meaning of Section
409A of the Code and the regulatory guidance promulgated thereunder or (ii) a termination of employment or service, then such payment shall not be made
unless such termination of employment or service also constitutes a “separation from service” within the meaning of Section 409A of the Code and the
regulatory guidance promulgated thereunder. Any payment that would have been made except for the application of the preceding sentence shall be made
in  accordance  with  the  payment  schedule  that  would  have  applied  in  the  absence  of  a  Change  in  Control  or  termination  of  employment  or  service,  but
disregarding any future service and/or performance requirements.

Section 14. Non-U.S. Participants. In order to facilitate the granting of any Award or combination of Awards under the Plan, the Committee may provide
for such special terms for awards to Participants who are foreign nationals or who are employed by the Company or any Affiliate outside of the United
States  of  America  or  who  provide  services  to  the  Company  or  an  Affiliate  under  an  agreement  with  a  foreign  nation  or  agency,  as  the  Committee  may
consider necessary or appropriate to accommodate differences in local law, tax policy or custom. Moreover, the Committee may approve such supplements
to or amendments, restatements or alternative versions of the Plan (including, without limitation, sub-plans) as it may consider necessary or appropriate for
such  purposes,  without  thereby  affecting  the  terms  of  the  Plan  as  in  effect  for  any  other  purpose,  and  the  Secretary  or  other  appropriate  officer  of  the
Company  may  certify  any  such  document  as  having  been  approved  and  adopted  in  the  same  manner  as  the  Plan.  No  such  special  terms,  supplements,
amendments or restatements, however, will include any provisions that are inconsistent with the terms of the Plan as then in effect unless the Plan could
have been amended to eliminate such inconsistency without further approval by the stockholders of the Company.

Section  15.  Detrimental  Activity  and  Recapture  Provisions.  Any  Award  Agreement  may  provide  for  the  cancellation  or  forfeiture  of  an  Award  or  the
forfeiture  and  repayment  to  the  Company  of  any  gain  related  to  an  Award,  or  other  provisions  intended  to  have  a  similar  effect,  upon  such  terms  and
conditions as may be determined by the Committee from time to time, including, without limitation, in the event that a Participant, during employment or
other service with the Company or an Affiliate, shall engage in activity detrimental to the business of the Company. In addition, notwithstanding anything
in the Plan to the contrary, any Award Agreement may also provide for the cancellation or forfeiture of an Award or the forfeiture and repayment to the
Company of any gain related to an Award, or other provisions intended to have a similar effect, upon such terms and conditions as may be required by the
Committee or under Section 10D of the Exchange Act and any applicable rules or regulations promulgated by the SEC or any national securities exchange
or national securities association on which the Shares may be traded or under any clawback policy adopted by the Company.

Section 16. General Provisions.

(a) Nontransferability.

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Exhibit 10.07
2023 10-K

(i) Each  Award,  and  each  right  under  any  Award,  shall  be  exercisable  only  by  the  Participant  during  the  Participant’s  lifetime,  or,  if  permissible  under
applicable law, by the Participant’s legal guardian or representative.

(ii) No Award may be sold, assigned, alienated, pledged, attached or otherwise transferred or encumbered by a Participant otherwise than by will or by the
laws  of  descent  and  distribution,  and  any  such  purported  sale,  assignment,  alienation,  pledge,  attachment,  transfer  or  encumbrance  shall  be  void  and
unenforceable  against  the  Company  or  any  Affiliate;  provided  that  the  designation  of  a  beneficiary  shall  not  constitute  a  sale,  assignment,  alienation,
pledge, attachment, transfer or encumbrance. In no event may any Award granted under the Plan be transferred for value.

(iii) Notwithstanding the foregoing, at the discretion of the Committee, an Award may be transferred by a Participant solely to the Participant’s spouse,
siblings,  parents,  children  and  grandchildren  or  trusts  for  the  benefit  of  such  persons  or  partnerships,  corporations,  limited  liability  companies  or  other
entities owned solely by such persons, including, but not limited to, trusts for such persons, subject to any restriction in the applicable Award Agreement.

(b) Dividend Equivalents. In the sole discretion of the Committee, an Other Stock-Based Award or an Award granted pursuant to Sections 8, 9 or 10 hereof,
may provide the Participant with dividends or Dividend Equivalents, payable in cash, Shares, other securities or other property on a current or deferred
basis; provided, that no dividends or Dividend Equivalents may be paid on any Award until the underlying Award vests.

(c) No  Rights  to  Awards.  No  Participant  or  other  Person  shall  have  any  claim  to  be  granted  any  Award,  and  there  is  no  obligation  for  uniformity  of
treatment  of  Participants,  Awards,  or  holders  or  beneficiaries  of  Awards.  The  terms  and  conditions  of  Awards  and  the  Committee’s  determinations  and
interpretations with respect thereto need not be the same with respect to each or any Participant (whether or not such Participants are similarly situated).

(d) Share Certificates. Shares or other securities of the Company or any Affiliate delivered under the Plan pursuant to any Award or the exercise thereof
shall be subject to such stop transfer orders and other restrictions as the Committee may deem advisable under the Plan or the rules, regulations, and other
requirements of the SEC, any stock exchange upon which such Shares or other securities are then listed, and any applicable Federal or state laws. The
Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions.

(e) Withholding.

(i) A Participant may be required to pay to the Company or any Affiliate, and, subject to Section 409A of the Code, the Company or any Affiliate shall
have the right and is hereby authorized to withhold from any Award, from any payment due or transfer made under any Award or under the Plan or from
any compensation or other amount owing to a Participant the amount (in cash, Shares, other securities, other Awards or other property) of any applicable
withholding taxes in respect of an Award, its exercise, or any payment or transfer under an Award or under the Plan, and to take such other action(s) as may
be necessary in the opinion of the Company to satisfy all obligations for the payment of such taxes.

(ii) Without limiting the generality of clause (i) above, in the discretion of the Committee and subject to such rules as it may adopt (including, without
limitation, any as may be required to satisfy applicable tax and/or non-tax regulatory requirements) and applicable law, a Participant may satisfy, in whole
or in part, the foregoing withholding liability by delivery of Shares owned by the Participant (which are not subject to any pledge or other security interest
and  which  have  been  owned  by  the  Participant  for  at  least  six  months)  with  a  Fair  Market  Value  equal  to  such  withholding  liability  or  by  having  the
Company  withhold  from  the  number  of  Shares  otherwise  issuable  pursuant  to  the  exercise  of  the  Option  (or  the  settlement  of  such  Award  in  Shares)  a
number of Shares with a Fair Market Value equal to such withholding liability.

(f) Award Agreements. Each Award hereunder shall be evidenced by an Award Agreement, which shall be delivered to the Participant and shall specify the
terms  and  conditions  of  the  Award  and  any  rules  applicable  thereto,  including,  but  not  limited  to,  the  effect  on  such  Award  of  the  death,  disability  or
termination of employment or service of a Participant and the effect, if any, of such other events as may be determined by the Committee.

(g) No Limit on Other Compensation Arrangements. Nothing contained in the Plan shall prevent the Company or any Affiliate from adopting or continuing
in effect other compensation arrangements, which may, but need not,

Page 11 of 13

Exhibit 10.07
2023 10-K

provide for the grant of options, restricted stock, restricted stock units, Shares and other types of Awards provided for hereunder (subject to stockholder
approval if such approval is required), and such arrangements may be either generally applicable or applicable only in specific cases.

(h) No  Right  to  Employment.  The  grant  of  an  Award  shall  not  be  construed  as  giving  a  Participant  the  right  to  be  retained  in  the  employ  of,  or  in  any
consulting or other service relationship to, or as a director on the Board or board of directors, as applicable, of, the Company or any Affiliate. Further, the
Company or an Affiliate may at any time dismiss a Participant from employment or discontinue any consulting or other service relationship, free from any
liability or any claim under the Plan or any Award Agreement, unless otherwise expressly provided in any applicable Award Agreement or any applicable
employment or other service contract or agreement with the Company or an Affiliate.

(i) No Rights as Stockholder. Subject to the provisions of the applicable Award, no Participant or holder or beneficiary of any Award shall have any rights
as a stockholder with respect to any Shares to be distributed under the Plan until he or she has become the holder of such Shares. Notwithstanding the
foregoing, in connection with each grant of Restricted Stock hereunder, the applicable Award shall specify if and to what extent the Participant shall be
entitled to the rights of a stockholder in respect of such Restricted Stock.

(j) Governing Law. The validity, construction, and effect of the Plan and any rules and regulations relating to the Plan and any Award Agreement shall be
determined in accordance with the laws of the State of Delaware, applied without giving effect to its conflict of laws principles.

(k) Severability. If any provision of the Plan or any Award is or becomes or is deemed to be invalid, illegal, or unenforceable in any jurisdiction or as to any
Person or Award, or would disqualify the Plan or any Award under any law deemed applicable by the Committee, such provision shall be construed or
deemed  amended  to  conform  to  the  applicable  laws,  or  if  it  cannot  be  construed  or  deemed  amended  without,  in  the  determination  of  the  Committee,
materially altering the intent of the Plan or the Award, such provision shall be stricken as to such jurisdiction, Person or Award and the remainder of the
Plan and any such Award shall remain in full force and effect.

(l)  Other  Laws.  The  Committee  may  refuse  to  issue  or  transfer  any  Shares  or  other  consideration  under  an  Award  if,  acting  in  its  sole  discretion,  it
determines that the issuance or transfer of such Shares or such other consideration might violate any applicable law or regulation or entitle the Company to
recover  the  same  under  Section  16(b)  of  the  Exchange  Act,  and  any  payment  tendered  to  the  Company  by  a  Participant,  other  holder  or  beneficiary  in
connection with the exercise of such Award shall be promptly refunded to the relevant Participant, holder or beneficiary. Without limiting the generality of
the foregoing, no Award granted hereunder shall be construed as an offer to sell securities of the Company, and no such offer shall be outstanding, unless
and until the Committee in its sole discretion has determined that any such offer, if made, would be in compliance with the requirements of all applicable
securities laws.

(m) No Trust or Fund Created. Neither the Plan nor any Award shall create or be construed to create a trust or separate fund of any kind or a fiduciary
relationship between the Company or any Affiliate and a Participant or any other Person. To the extent that any Person acquires a right to receive payments
from the Company or any Affiliate pursuant to an Award, such right shall be no greater than the right of any unsecured general creditor of the Company or
such Affiliate.

(n) No Fractional Shares. No fractional Shares shall be issued or delivered pursuant to the Plan or any Award, and the Committee shall determine whether
cash, other securities, or other property shall be paid or transferred in lieu of any fractional Shares or whether such fractional Shares or any rights thereto
shall be canceled, terminated, or otherwise eliminated without additional consideration.

(o)  Deferrals.  In  the  event  the  Committee  permits  a  Participant  to  defer  any  Award  payable  in  the  form  of  cash,  all  such  elective  deferrals  shall  be
accomplished  by  the  delivery  of  a  written,  irrevocable  election  by  the  Participant  on  a  form  provided  by  the  Company.  All  deferrals  shall  be  made  in
accordance with administrative guidelines established by the Committee to ensure that such deferrals comply with all applicable requirements of Section
409A of the Code.

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Exhibit 10.07
2023 10-K

(p) Headings. Headings are given to the Sections and subsections of the Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or interpretation of the Plan or any provision thereof.

Section 17. Compliance with Section 409A of the Code.

(a) To the extent applicable, it is intended that the Plan and any Awards granted hereunder comply with the provisions of Section 409A of the Code, so that
the income inclusion provisions of Section 409A(a)(1) of the Code do not apply to the Participants. The Plan and any Awards granted hereunder shall be
administered in a manner consistent with this intent. Any reference in the Plan to Section 409A of the Code will also include any regulations or any other
formal guidance promulgated with respect to such Section by the U.S. Department of the Treasury or the Internal Revenue Service.

(b) Neither a Participant nor any of a Participant’s creditors or beneficiaries shall have the right to subject any deferred compensation (within the meaning
of  Section  409A  of  Code)  payable  under  the  Plan  and  Awards  granted  hereunder  to  any  anticipation,  alienation,  sale,  transfer,  assignment,  pledge,
encumbrance, attachment or garnishment. Except as permitted under Section 409A of the Code, any deferred compensation (within the meaning of Section
409A of the Code) payable to a Participant or for a Participant’s benefit under the Plan and Awards granted hereunder may not be reduced by, or offset
against, any amount owing by a Participant to the Company or any of its Affiliates.

(c) If,  at  the  time  of  a  Participant’s  separation  from  service  (within  the  meaning  of  Section  409A  of  the  Code),  (i)  the  Participant  shall  be  a  specified
employee (within the meaning of Section 409A of the Code and using the identification methodology selected by the Company from time to time) and (ii)
the Company shall make a good faith determination that an amount payable hereunder constitutes deferred compensation (within the meaning of Section
409A of the Code) the payment of which is required to be delayed pursuant to the six-month delay rule set forth in Section 409A of the Code in order to
avoid taxes or penalties under Section 409A of the Code, then the Company shall not pay such amount on the otherwise scheduled payment date but shall
instead pay it on the earlier of (A) the first business day of the seventh month following the Participant’s separation from service or (B) the date of the
Participant’s death.

(d) Notwithstanding anything to the contrary in the Plan or any Award Agreement, to the extent that the Plan and/or Awards granted hereunder are subject
to  Section  409A  of  the  Code,  the  Committee  may,  in  its  sole  discretion  and  without  a  Participant’s  prior  consent,  amend  the  Plan  and/or  Award,  adopt
policies and procedures, or take any other actions (including, without limitation, amendments, policies, procedures and actions with retroactive effect) as
the Committee determines are necessary or appropriate to (i) exempt the Plan and/or any Award from the application of Section 409A of the Code, (ii)
preserve the intended tax treatment of any such Award, or (iii) comply with the requirements of Section 409A of the Code, including, without limitation,
any regulations or other guidance that may be issued after the date of the grant. In any case, notwithstanding anything to the contrary, a Participant shall be
solely responsible and liable for the satisfaction of all taxes and penalties that may be imposed on a Participant or for a Participant’s account in connection
with  the  Plan  and  Awards  granted  hereunder  (including,  but  not  limited  to,  any  taxes  and  penalties  under  Section  409A  of  the  Code),  and  neither  the
Company nor any of its Affiliates shall have any obligation to indemnify or otherwise hold a Participant harmless from any or all of such taxes or penalties.

Section 18. Term of the Plan.

(a) Effective Date. The Plan shall be effective as of the date of its approval by the Board (the “Effective Date”). No awards will be made under the Existing
Plan following shareholder approval of the Plan, except that outstanding awards granted under the Existing Plan shall continue unaffected from and after
the Effective Date.

(b) Expiration Date. No Award will be granted under the Plan more than ten years after the Effective Date, but all Awards granted on or prior to such date
will continue in effect thereafter subject to the terms thereof and of the Plan.

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Exhibit 10.10
2023 10-K

SEPARATION AND RELEASE AGREEMENT

This SEPARATION AND RELEASE AGREEMENT (this "Agreement") dated June 21, 2023, is made and entered into by and between Harte

Hanks, Inc. (the "Company"), and Brian Linscott (the "Former Executive").

WHEREAS, the Company and the Former Executive previously entered into an Employment Agreement dated June 22, 2021 (the "Employment

Agreement");

WHEREAS,  the  Former  Executive's  employment  with  the  Company  has  terminated  effective  as  of  11:59  pm  EST  on  June  16,  2023  (the
"Termination Date"), and the Former Executive is eligible for payments and benefits pursuant to the Employment Agreement, subject to certain terms and
conditions set forth in the Employment Agreement; and

WHEREAS, pursuant to the Employment Agreement, it is a condition precedent to the Company's obligations to pay or provide certain of the

severance benefits under the Employment Agreement that Former Executive executes, delivers and does not revoke, this Agreement.

NOW,  THEREFORE,  in  consideration  of  the  promises  and  mutual  agreements  contained  herein  and  in  the  Employment  Agreement,  the

sufficiency and receipt of which is hereby acknowledged, the Former Executive agrees as follows:

The Severance Package. In exchange for the Former Executive's agreements as set forth herein, the Company will provide the Former Executive

1.
with the following (collectively, the "Severance Package"):

(a) The  Company  will  provide  Former  Executive  with  a  "Separation  Payment"  in  the  gross  amount  of  $675,000,  less  withholdings  and
deductions required by law. The Separation Payment will be paid in equal installments via the Company's regular payroll for a period of eighteen
(18) months following the Termination Date. The first payment will be made on the sixtieth (60th) day following the Termination Date (the "First
Payment Date") and will include the amount of the Separation Payment that would have been due and payable from the Termination Date through
the First Payment Date.

(b) Former  Executive's  participation  in  the  Company's  group  health  plan  as  an  active  employee  will  cease  on  June  30,  2023.  If  Former
Executive  elects  to  continue  Former  Executive's  group  health  coverage  through  COBRA,  and  properly  completes  and  submits  the  necessary
election forms, the Company will pay, on Former Executive's behalf, the employer-portion of Former Executive's monthly COBRA premiums for
the lesser of (i) a period of twelve (12) months following the Termination Date, and (ii) the date Former Executive becomes eligible for healthcare
coverage under another employer's plans.

(c) 43,334 time-based restricted stock units, which are unvested as of the Termination Date, will become vested and will be settled at the
time(s) set forth in the applicable award agreement(s), and will otherwise continue to be subject to the terms of the applicable award agreement
and the applicable equity plan.

(d) 18,000 performance-based restricted stock units (the "PSUs") will remain eligible to vest during the 90-day period immediately following
the  Termination  Date  (the  "Extended  Period"),  to  the  extent  the  Company's  common  stock  has  been  maintained  at  or  above  $11.00  for  a
consecutive  90-day  period  that  ends  at  any  time  during  the  Extended  Period,  and  will  otherwise  continue  to  be  subject  to  the  terms  of  the
applicable award agreement and applicable equity plan; if the PSUs do not vest during the Extended Period, the PSUs will be cancelled for no
consideration on the last day of the Extended Period. All other performance-based restricted stock units held by the Former Executive as of the
Termination Date will be cancelled for no consideration as of the Termination Date.

Regardless  of  whether  Former  Executive  executes  this  Agreement,  he  will  be  entitled  to  receive  the  Accrued  Amounts  (as  defined  in  the
Employment Agreement); provided, that Executive acknowledges that no Earned Annual Bonus remains payable as of the Termination Date.

2. General Release and Waiver of Claims.

(a)

 In consideration of the Severance Package to be provided to Former Executive by the Company as set forth herein, Former Executive

hereby releases and forever discharges and holds the Company, each

Page 1 of 5

Exhibit 10.10
2023 10-K

subsidiary  of  the  Company,  each  affiliate  of  the  Company  and  each  officer,  director,  employee,  partner  (general  and  limited),  equity  holder,
member,  manager,  agent,  subsidiary,  affiliate,  successor  and  assign  and  insurer  of  any  of  the  foregoing  (collectively,  the  "Releasees") harmless
from  all  claims  or  suits,  of  any  nature  whatsoever  (whether  known  or  unknown),  being  directly  or  indirectly  related  to  Former  Executive's
employment or service with the Company or the termination thereof, including, but not limited to, any claims for notice, pay in lieu of notice,
wrongful dismissal, discrimination, harassment, severance pay, bonus, incentive compensation, equity compensation, and all other claims relating
to Former Executive's employment or service with the Company or the termination thereof.

(b) This release includes, but is not limited to, contract and tort claims arising out of any legal restriction on the Company's right to terminate
its employees and claims or rights under federal, state, and local laws prohibiting employment discrimination, including by not limited to, claims
or rights under Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1866, the Civil Rights Act of 1991; the Equal Pay Act, the Age
Discrimination  in  Employment  Act  of  1967  ("ADEA''),  including  the  Older  Workers  Benefit  Protection  Act  of  1990;  the  Americans  with
Disabilities Act; the Employee Retirement Income Security Act; the Worker Adjustment and Retraining Notification Act, and any other federal,
state, or local law (statutory or decisional), regulation or ordinance (if and to the extent applicable and as the same may be amended from time to
time), or under any public policy, contract or tort, or under common law; or arising under any policies, practices or procedures of the Releasees; or
any claim for wrongful discharge, breach of contract, negligence, infliction of emotional distress, defamation or any claim for costs, fees, or other
expenses (including attorney's fees incurred in these matters), which arose through the date Former Executive executes this Agreement.

(c) Former Executive acknowledges that the consideration given for this Agreement (the Severance Package) is in addition to anything of

value to which Former Executive was already entitled.

(d) Former Executive acknowledges that because this Agreement contains a general release of all claims, including under the ADEA, and is
an important legal document, he has been advised to consult with legal counsel of his own choosing. Former Executive may take up to twenty-one
(21) days following the Termination Date to decide whether to execute this Agreement, and he may revoke his signature on this Agreement by
delivering or mailing (including via email) a signed notice of revocation to the Company at its corporate offices (Attn: Bob Wyman) within seven
(7) days after executing this Agreement.

(e) Notwithstanding  the  foregoing,  this  Agreement  does  not  release  (i)  claims  which  cannot  be  lawfully  released,  and  (ii)  any  rights  the
Former Executive has to indemnification under any Company plan, policy, insurance coverage or by-law, or pursuant to applicable law. Further,
the release contained herein does not, and shall not be construed to, release or limit the scope of any existing obligation of the Company (A) to
Former Executive and his eligible, participating dependents or beneficiaries with respect to any vested benefits under any existing group welfare
(excluding  severance)  or  retirement  plan  of  the  Company  in  which  Former  Executive  is  a  participant,  or  (B)  with  respect  to  the  Severance
Package.

(f) Former Executive acknowledges that there is a risk that after signing this Agreement he may discover losses or claims that are released
under this Agreement , but that are presently unknown to him. Former Executive assumes this risk and understands that this Agreement shall apply
to  any  such  losses  and  claims.  Former  Executive  understands  that  this  Agreement  includes  a  full  and  final  release  covering  all  known  and
unknown, suspected or unsuspected injuries, debts, claims or damages which have arisen or may have arisen from any matters, acts, omissions or
dealings released herein. Former Executive acknowledges that by accepting the Severance Package, he assumes and waives the risks that the facts
and the law may be other than as he believes.

Nothing  in  this  Agreement  shall  be  construed  to  affect  the  independent  right  and  responsibility  of  the  Equal  Employment  Opportunity
3.
Commission ("EEOC") or any other government agency to enforce the law; provided, however, Former Executive is barred from receiving any monetary
damages  in  connection  with  any  EEOC  or  other  government  agency  proceeding  concerning  matters  covered  by  this  Agreement  to  the  fullest  extent
permitted by law.

This Agreement shall not be construed as an admission by any of the Releasees or the Former Executive of any violation of any federal, state or

4.
local law.

Page 2 of 5

Exhibit 10.10
2023 10-K

Resignations. As of the Termination Date, Former Executive will be deemed to have resigned from all board of director seats and other positions
5.
held  with  the  Company  and  any  of  its  affiliates  without  any  further  action  on  the  part  of  the  Company  or  Former  Executive;  provided  that  Former
Executive will execute any additional documents the Company determines may be necessary to effectuate such resignations.

6.
Cooperation. For a reasonable period following the Termination Date, Former Executive agrees to provide assistance to the Company and any of
the other Releasees by making himself available by telephone and/or email at reasonable times (but without unreasonably impairing any other employment
or  consulting  obligations  Former  Executive  may  have)  to  provide  information  to,  and  to  consult  with,  the  Company  or  any  of  the  other  Releasees  on
matters  about  which  Former  Executive  has  knowledge  as  a  result  of  Former  Executive's  relationship  with  any  of  them,  including  but  not  limited  to  all
matters  (formal  or  informal)  in  connection  with  any  investigations,  litigation  (potential  or  ongoing)  and  administrative,  regulatory  or  other  proceedings
which currently exist or which may arise following the signing of this Agreement. Such cooperation will include, but not be limited to, Former Executive's
willingness to be interviewed by representatives of the Company and to participate in any such proceedings by deposition or testimony.

7.
Conditions  to  Payment.  Former  Executive  acknowledges  that  the  Company's  obligations  to  pay  or  continue  to  provide  any  portion  of  the
Severance Package is expressly conditioned on his continued compliance with the Non-Solicitation and Non-Compete Agreement and Confidentiality/Non-
Disclosure  Agreement  previously  executed  by  the  Former  Executive  (collectively,  the  "Restrictive  Covenants"),  which  Restrictive  Covenants  are
incorporated into this Agreement by reference. In addition, the Company's obligations to pay or continue to provide any portion of the Severance Package
is expressly conditioned on Former Executive's compliance with Sections 12, 13 and 15 of the Employment Agreement and Section 8 of this Agreement.

8.

Non-Disparagement.

(a) Former Executive will not make any statement to any person or induce any third party to make any such statement, whether written or
oral, and whether expressed as a fact, opinion or otherwise, that disparages, maligns, defames, libels or slanders the Company or any of its parents,
subsidiaries and affiliates, or any of their respective present and former directors, officers, partners, members, agents, representatives, employees,
successors  and  assigns.  Notwithstanding  the  foregoing,  Former  Executive  will  not  be  prohibited  from  making  truthful  statements  to  any
government  agency,  pursuant  to  lawfully  compelled  testimony  or  as  otherwise  required  or  protected  by  applicable  law.  Further,  nothing  in  this
Agreement  shall  limit  or  prevent  Former  Executive  from  fully  exercising  his  rights  as  a  shareholder  of  the  Company,  consistent  with  other
shareholders,  including  without  limitation  his  right  to  ask  questions  or  raise  issues,  request  information  or  engage  with  management  about  the
strategies and operations of the Company, subject to the Former Executive’s compliance with the Restrictive Covenants noted in Section 7.

9.
FORMER  EXECUTIVE  ACKNOLWEDGES  THAT  HE  HAS  BEEN  ADVISED  TO  CONSULT  WITH  AN  ATTORNEY;  THAT  TO  THE
EXTENT HE HAS DESIRED, HE HAS AVAILED HIMSELF OF THAT RIGHT; THAT HE HAS CAREFULLY READ AND UNDERSTANDS ALL OF
THE PROVISIONS OF THIS AGREEMENT; AND THAT HE IS KNOWINGLY AND VOLUNTARILY ENTERING INTO THIS AGREEMENT.

10.

10. Miscellaneous.

(a) Governing Law.  This  Agreement  and  any  and  all  claims  arising  out  of,  under  pursuant  to,  or  in  any  way  related  to  this  Agreement,
including  but  not  limited  to  any  and  all  claims  (whether  sounding  in  contract  or  tort)  as  to  this  Agreement's  scope,  validity,  enforcement,
interpretation, construction, and effect shall be governed by the laws of the State of New York (without regard to any conflict of law rules which
might result in the application of the laws of any other jurisdiction).

(b) Construction. There shall be no presumption that any ambiguity in this Agreement should be resolved in favor of one party hereto and
against  another  party  hereto.  Any  controversy  concerning  the  construction  of  this  Agreement  shall  be  decided  neutrally  without  regard  to
authorship.

(c) Counterparts.  This  Agreement  may  be  executed  in  any  number  of  counterparts,  each  of  which  so  executed  will  be  deemed  to  be  an

original, and such counterparts will, when executed by the parties hereto,

Page 3 of 5

Exhibit 10.10
2023 10-K

together constitute but one agreement. Facsimile and electronic signatures shall be deemed to be the equivalent of manually signed originals.

(d) Successors  and  Assigns.  All  the  terms  and  provisions  of  this  Agreement  shall  be  binding  upon  and  inure  to  the  benefit  of  the  parties
hereto and to their respective successors and permitted assigns. Neither this Agreement nor any rights or obligations hereunder may be assigned by
Former Executive, other than by will or the laws of descent or distribution.

(e) Severability. All provisions of this Agreement are intended to be severable. In the event any provision or restriction contained herein is
held to be invalid or unenforceable in any respect, in whole or in part, such finding shall in no way affect the validity or enforceability of any other
provision of this Agreement. The parties hereto further agree that any such invalid or unenforceable provision shall be deemed modified so that it
shall be enforced to the greatest extent permissible under law, and to the extent that any arbitrator or court of competent jurisdiction determines
any restriction herein to be unreasonable in any respect, such court or arbitrator may limit this Agreement to render it reasonable in the light of the
circumstances in which it was entered into and specifically enforce this Agreement as limited.

(f) Modification; Waiver. This Agreement may not be modified or amended except in writing signed by the parties. No term or condition of
this Agreement will be deemed to have been waived except in writing by the party charged with waiver. A waiver shall operate only as to the
specific term or condition waived and will not constitute a waiver for the future or act on anything other than that which is specifically waived.

(g) Entire Agreement. This Agreement contains the entire agreement between the parties with respect to the subject matter hereof, and this
Agreement supersedes all other agreements and drafts hereof, oral or written, between the parties hereto with respect to the subject matter hereof
No promises, statements, understandings, representations or warranties of any kind, whether oral or in writing, express or implied, have been made
to Former Executive to induce Former Executive to enter into this Agreement other than the express terms set forth herein, and Former Executive
is not relying upon any promises, statements, understandings, representations, or warranties other than those expressly set forth in this Agreement.

(h) Section 409A.  The  parties  agree  that  this  Agreement  is  intended  to  be  administered  in  accordance  with  Section  409A  of  the  Internal
Revenue Code of 1986 (together with Treasury Regulations and related written guidance from the Internal Revenue Service, "Section 409A"). It is
the intention of the parties that the compensation and benefits set forth in this Agreement be exempt from Section 409A as short-term deferrals or
payments under the separation pay exemption. To the extent that any provision of this Agreement is ambiguous as to its compliance with Section
409A,  the  provision  shall  be  read  in  such  a  manner  so  that  all  payments  hereunder  comply  with  Section  409A,  and  to  the  extent  required,  be
subject to any applicable six (6) month delay for "specified employees" if required in order to avoid the imposition of any excise tax under Section
409A. Each payment pursuant to this Agreement is intended to constitute a separate payment for purposes of Treasury Regulation Section 1.409A-
2(b)(2). The parties agree that this Agreement may be amended, as reasonably requested by either party, as may be necessary to fully comply with
Section  409A  in  order  to  preserve  the  payments  and  benefits  provided  hereunder  without  additional  cost  to  either  party.  Notwithstanding  the
foregoing, nothing contained herein constitutes tax advice or provides any form of tax indemnity, and the Company shall have no obligation to
indemnify or bear any responsibility for any adverse tax consequence(s) to the Former Executive in connection with this Agreement.

(i) Surviving Obligations. In addition to the Restrictive Covenants, the provisions of Sections 7, 10 (with respect to the Severance Package),
12, 13, 15, 16, and l 7(g), (j), (l) (m), and (n) of the Employment Agreement shall continue and survive the termination of Former Executive's
employment/service with the Company and the termination of the Employment Agreement, effective as of the Termination Date.

[Signature page to follow]

Page 4 of 5

Exhibit 10.10
2023 10-K

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first set forth above.

Harte Hanks, Inc.

BY: /s/ Lauri Kearnes

Name: Lauri Kearnes

Title:Chief Financial Officer

Accepted and Agreed to:

I ACKNOWLEDGE THAT I HAVE CAREFULLY READ THE FOREGOING RELEASE AGREEMENT, THAT I UNDERSTAND ALL OF ITS
TERMS, AND THAT I AM ENTERING INTO IT VOLUNTARTILY. I FURTHER ACKNOWLEDGE THAT I AM AWARE OF MY RIGHTS TO
REVIEW AND CONSIDER THIS RELEASE FOR 21 DAYS FOLLOWING THE TERMINATION DATE AND TO CONSULT WITH AN ATTORNEY
ABOUT IT, AND STATE THAT BEFORE SIGNING THIS AGREEMENT, I HAVE EXERCISED THESE RIGHTS TO THE FULL EXTENT THAT I
DESIRED. I ALSO UNDERSTAND THAT I MAY REVOKE MY SIGNATURE WITHIN SEVEN (7) DAYS AFTER SIGNING.

BRIAN LINSCOTT

/s/ Brian Linscott                            Date:     6/21/2023

Signature Page to Separation and Release

Agreement

Page 5 of 5

Exhibit 21.1
2023 10-K

Subsidiary Name
Harte-Hanks Belgium N.V.
Harte-Hanks Data Services LLC
Harte-Hanks Direct, Inc.
Harte-Hanks Direct Marketing/Dallas, Inc.
Harte-Hanks Direct Marketing/Cincinnati, Inc.
Harte-Hanks Direct Marketing/Fullerton, Inc.
Harte-Hanks Direct Marketing/Jacksonville LLC
Harte-Hanks Direct Marketing/Kansas City, LLC
Harte-Hanks Do Brazil Consoltoria E Servicos LTDA.
Harte Hanks Europe B.V.
Harte-Hanks Florida, Inc.
Harte-Hanks GmbH
Harte-Hanks Logistics, LLC
Harte-Hanks Market Intelligence Espana LLC
Harte-Hanks Philippines, Inc.
Harte-Hanks Print, Inc.
Harte-Hanks Response Management/Austin, Inc.
Harte-Hanks Response Management/Boston, Inc.
Harte-Hanks Shoppers, Inc.
Harte-Hanks Strategic Marketing, Inc.
Harte-Hanks SRL
Harte-Hanks STS, Inc.
Harte Hanks Tranquility Limited
Harte Hanks UK Limited
HHMIX SAS
NSO, Inc.
Sales Support Services, Inc.
Southern Comprint Co.
Harte Hanks Direct Marketing/Baltimore, Inc.

SUBSIDIARIES OF REGISTRANT

Type of Entity
Corporation
Limited Liability Company
Corporation
Corporation
Corporation
Corporation
Limited Liability Company
Limited Liability Company
Limited Liability Company
Corporation
Corporation
Corporation
Limited Liability Company
Limited Liability Company
Corporation
Corporation
Corporation
Corporation
California
Corporation
Limited Liability Company
Corporation
Limited Liability Company
Limited Liability Company
Limited Liability Company
Corporation
Corporation
Corporation
Corporation

State or Country of
Organization or Incorporation
Belgium
Maryland
New York
Delaware
Ohio
California
Delaware
Delaware
Brazil
The Netherlands
Delaware
Germany
Florida
Colorado
Philippines
New Jersey
Delaware
Massachusetts
California
Delaware
Romania
Delaware
United Kingdom
United Kingdom
France
Ohio
New Jersey
California
Maryland

Exhibit 23.1
2023 10-K

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 033-54303, 333-03045,
333-30995, 333-63105, 333-41370, 333-159151, 333-189162, 333-189781, 333-227325, 333-227326 and 333-240325) of Harte
Hanks, Inc. and Subsidiaries of our report dated April 1, 2024, relating to the consolidated financial statements of Harte Hanks,
Inc. and Subsidiaries as of and for the years ended December 31, 2023 and 2022, which appears in this Annual Report on Form
10-K for the year ended December 31, 2023.

/s/ Baker Tilly US, LLP
Tewksbury, Massachusetts

April 1, 2024

Exhibit 31.1
2023 10-K

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Kirk Davis, Chief Executive Officer of Harte Hanks, Inc. (the “Company”), hereby certify that:

1.

2.

3.

4.

5.

I have reviewed this annual report on Form 10-K of the Company;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the
period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules
13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is
being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by
this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent
function):

a)

b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and
report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal controls over financial reporting.

April 1, 2024

Date

/s/ Kirk Davis

Kirk Davis
Chief Executive Officer

Exhibit 31.2
2023 10-K

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, David Garrison, Chief Financial Officer of Harte Hanks, Inc. (the “Company”), hereby certify that:

1.

2.

3.

4.

5.

I have reviewed this annual report on Form 10-K of the Company;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the
period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules
13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is
being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by
this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent
function):

a)

b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and
report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal controls over financial reporting.

April 1, 2024

Date

/s/ David Garrison

David Garrison

Chief Financial Officer

Exhibit 32.1
2023 10-K

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Kirk Davis, Chief Executive Officer of Harte Hanks, Inc. (the “Company”), hereby certify that the accompanying report on Form 10-K for the year ended
December 31, 2023 and filed with the Securities and Exchange Commission on the date hereof pursuant to Section 13(a) or Section 15(d) of the Securities
Exchange Act of 1934 (the “Report”) by the Company fully complies with the requirements of those sections.

I further certify that, based on my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.

April 1, 2024

Date

 /s/ Kirk Davis

Kirk Davis
Chief Executive Officer

Note: This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by
the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

Exhibit 32.2
2023 10-K

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, David Garrison, Chief Financial Officer of Harte Hanks, Inc. (the “Company”), hereby certify that the accompanying report on Form 10-K for the year
ended December 31, 2023 and filed with the Securities and Exchange Commission on the date hereof pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (the “Report”) by the Company fully complies with the requirements of those sections.

I further certify that, based on my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.

April 1, 2024

Date

 /s/ David Garrison

David Garrison

Chief Financial Officer

Note: This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by
the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

 
Exhibit 97
2023 10-K

HARTE HANKS INC.
CLAWBACK POLICY
Adopted Effective: November 16, 2023

1. POLICY
In accordance with the applicable rules of Rule 5608 of the Nasdaq (“Nasdaq”) listing rules (the “Listing Rules”) and Section 10D and Rule 10D-1 of the
Securities Exchange Act of 1934, as amended (the “Exchange Act”) (“Rule 10D-1”), the Board of Directors (the “Board”) of Harte Hanks, Inc. (the
“Company”) has adopted this Clawback Policy (this “Clawback Policy”) to provide for the recovery of erroneously awarded incentive-based
compensation from Officers of the Company.

2. APPLICABILITY
This Clawback Policy applies to all current or former “Officers” of the Company (as defined below) who received Recoverable Incentive Compensation (as
defined below) during the Recoupment Period (as defined below). For purposes of this Clawback Policy, “Officers” means each individual who is or was
at any time during the Recoupment Period designated by the Board (or Compensation Committee thereof) as an “officer” of the Company, as defined in
Rule 16a-1(f) under the Exchange Act, and any other senior officer of the Company as designated by the Board and/or Compensation Committee from time
to time.

3. RECOUPMENT/CLAWBACK
In the event of a Restatement (as defined below), the Compensation Committee (if composed entirely of independent directors, or in the absence of such a
committee, a majority of independent directors serving on the Board) (as applicable, the “Committee”) shall require a current or former Officer to
reasonably promptly reimburse, repay or otherwise forfeit any Excess Incentive Compensation (as defined below) received by such Officer at any time
during the three completed fiscal years immediately preceding a Restatement Determination (as defined below), including any applicable transition period
that results from a change in the Company’s fiscal year within or immediately following those three (3) completed fiscal years (such period, the
“Recoupment Period”). For purposes of this Clawback Policy, Recoverable Incentive Compensation (as defined below) is deemed “received” during the
Company’s fiscal period during which the financial reporting measure specified for the incentive compensation award is attained, even if the payment or
grant of the Recoverable Incentive Compensation occurs after the end of that period.
“Excess Incentive Compensation” means, without regard to any taxes paid or payable, the amount of Recoverable Incentive Compensation that was
received by the Officer based on the incorrectly reported financial results of the Company that exceeds the amount of Recoverable Incentive Compensation
that otherwise would have been received by the Officer if such amount(s) had been determined based on the restated financial results of the Company, in
each case, as determined by the Committee. If the Committee cannot reasonably determine the amount of Excess Incentive Compensation received by the
Officer based on the information set forth or reflected in the Restatement, then it will make its determination based on a reasonable estimate of the effect of
the Restatement on the Company or relevant measure (i.e., the stock price or total shareholder return). The Company must maintain documentation of that
reasonable estimate and provide such documentation to Nasdaq.
“Financial Reporting Measures” means measures that are determined and presented in accordance with the accounting principles used in preparing the
Company’s financial statements, and any measures that are derived wholly or in part from such measures. Stock price and total shareholder return are
financial reporting measures for purposes of this Clawback Policy. A Financial Reporting Measure need not be presented within the financial statements or
included in a filing with the SEC.
“Incentive Compensation” means any compensation to the extent the amount is paid, earned, vested or granted based wholly or in part on the attainment of
one or more Financial Reporting Measures.
“Recoverable Incentive Compensation” means all Incentive Compensation received on or after the Effective Date by an Officer: (i) after beginning service
as an Officer; (ii) while the Company has a class of securities listed on a national securities exchange or a national securities association; and (iii) during
the Recoupment Period.
“Restatement” means an accounting restatement (i) due to the material noncompliance of the Company with any financial reporting requirement under the
securities laws, including any required accounting restatement to correct an error in previously issued financial restatements that is material to the
previously issued financial statements, or

Page 1 of 3

Exhibit 97
2023 10-K

(ii) that corrects an error that is not material to previously issued financial statements, but would result in a material misstatement if the error were not
corrected in the current period or left uncorrected in the current period.
“Restatement Determination” means the earlier to occur of (i) the date the Board, the Committee and/or management concludes (or reasonably should have
concluded) that a Restatement is required, or (ii) the date a regulator, court or other legally authorized entity directs the Company to prepare a Restatement
of a previously issued financial statement.
In the event of a Restatement Determination, the Committee shall promptly determine the amount of any Excess Incentive Compensation for each Officer
in connection with the Restatement and shall promptly thereafter provide each Officer with a written notice containing the amount of Excess Incentive
Compensation and a demand for repayment or return, as applicable. The Committee shall have discretion to determine the appropriate means of recovery of
Excess Incentive Compensation based on all applicable facts and circumstances and taking into account the time value of money and the cost to
shareholders of delaying recovery. The Committee seeks to recover any Excess Incentive Compensation reasonably promptly. The right of recovery under
this Clawback Policy shall run in favor of the Company and its parents and subsidiaries.

4. ADMINISTRATION OF CLAWBACK POLICY
Administration of this Clawback Policy is incumbent on the Committee. The Committee is authorized to interpret and construe this Clawback Policy and to
make all determinations necessary, appropriate, or advisable for the administration of this Clawback Policy and for the Company’s compliance with the
Listing Rules, Section 10D, Rule 10D-1 and any other applicable law, regulation, rule or interpretation of the SEC or Nasdaq promulgated or issued in
connection therewith. Any determinations made by the Committee shall be final and binding on all affected individuals.
Notwithstanding anything set forth herein to the contrary, the Company shall not be required to seek recovery of compensation under this Clawback Policy
(i) if the Committee reasonably determines that the direct expenses to be paid to a third party to recover the Excess Incentive Compensation would exceed
the amount of the compensation to be recovered, making recovery impracticable, and provides all required documentation of prior reasonable attempt(s) to
recover the Excess Incentive Compensation to Nasdaq, (ii) if recovery would be in violation of any home country law applicable to the Company or an
Officer which law was adopted prior to November 28, 2022, provided that, before determining that it would be impracticable to recover any amount of
Excess Incentive Compensation based on violation of home country law, the Company has obtained an opinion of home country counsel, acceptable to
Nasdaq, that recovery would result in such a violation and a copy of the opinion is provided to Nasdaq, or (iii) to the extent applicable, if recovery would
likely cause an otherwise tax-qualified retirement plan, under which benefits are broadly available to employees of the Company, to fail to meet the
requirements of 26 U.S.C. 401(a)(13) or 26 U.S.C. 411(a) and regulations thereunder. In connection with the foregoing, the Committee must also make a
determination that, as a result of any or all of the foregoing, recovery under this Clawback Policy would be impracticable.

5. NO INDEMNIFICATION
None of the Company or any of its subsidiaries shall be permitted to indemnify or insure any Officer against (i) the loss of any Excess Incentive
Compensation that is repaid, returned or recovered pursuant to the terms of this Clawback Policy, or (ii) any claims relating to the Company’s enforcement
of its rights under this Clawback Policy.

6. OTHER RECOVERY RIGHTS
This Clawback Policy shall be binding and enforceable against all Officers and, to the extent required by applicable law or guidance from the SEC or
Nasdaq, their beneficiaries, heirs, executors, administrators or other legal representatives. Any right of recoupment under this Policy shall be in addition to,
and not in lieu of, any other remedies or rights of recoupment that may be available to the Company pursuant to the terms of any similar policy in any
employment agreement, equity award agreement, or similar agreement and any other legal remedies available to the Company, including the right to
recover Incentive Compensation paid to an Officer in the event the Officer is in breach of a non-compete or other covenant within the Officer’s
employment agreement/ offer letter, if an Officer is terminated “for cause”, or if the Officer commits some other form of misconduct in violation of a
Company policy. Separately, any right of recovery under this Clawback Policy shall be in addition to, and not in lieu of, any other remedies or rights of
recovery that may be available to the Company under applicable law, regulation or rule. The Committee intends that this Clawback Policy will be applied
to the fullest extent required by applicable law.

Page 2 of 3

Exhibit 97
2023 10-K

Any employment agreement, equity award agreement, compensatory plan or any other agreement or arrangement with an Officer shall be deemed to
include, as a condition to the grant of any benefit thereunder, an agreement by the Officer to abide by the terms of this Clawback Policy. Any amounts paid
to the Company pursuant to Section 304 of the Sarbanes-Oxley Act of 2002 shall be considered in determining any amounts recovered under this Clawback
Policy.

If an Officer fails to repay the Excess Incentive Compensation that is owed to the Company under this Clawback Policy, the Company shall take all
appropriate action to recover such Excess Incentive Compensation from the Officer, and the Officer shall be required to reimburse the Company for all
expenses (including legal expenses) incurred by the Company in recovering such Excess Incentive Compensation.

7. EFFECTIVENESS OF CLAWBACK POLICY
This Clawback Policy will become effective as of November 16, 2023 (the “Effective Date”) and will thereafter remain in effect for an indefinite period of
time, provided, however, that this Clawback Policy may be suspended or terminated by the Board of Directors/the Committee at any time.

Page 3 of 3