Quarterlytics / Industrials / Trucking / Heartland Express, Inc. / FY2010 Annual Report

Heartland Express, Inc.
Annual Report 2010

HTLD · NASDAQ Industrials
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Ticker HTLD
Exchange NASDAQ
Sector Industrials
Industry Trucking
Employees 5220
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FY2010 Annual Report · Heartland Express, Inc.
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To Our Stockholders: 

After five consecutive quarters of decreased revenues in 2008 and 2009, 2010 gave us a good reason 
for  optimism  as  the  economy  improved  and  capacity  tightened.  We  experienced  growth  in  all  four 
quarters in 2010. We ended 2010 with gross revenues of $499.5 million, including our fuel surcharge 
revenues,  and  earnings  per  share  of  $0.69,  both  improvements  over  2009.  We  improved  both  our 
operating ratio and net margin this year. We finished the year with an operating ratio of 81.7% and a 
net  margin  of  12.5%.  Our  debt-free  balance  sheet  continues  to  be  amongst  the  strongest  in  our 
industry. We finished the year with total assets of $506.0 million including $209.8 million in cash and 
short-term and long-term investments. We achieved a return on assets of 11.8% while our return on 
equity was 17.7%. Our net cash flows from operations of $98.6 million remained strong at 19.7% of 
our  2010  gross  revenues.  We  are  extremely  proud  of  our  2010  operating  results.  We  survived  the 
economic downturn and came out of it a stronger company.  

Our organizational goals remain the same as we strive to be the safest and most profitable carrier in 
our industry. Safety has always been at the forefront as is reflected in the initial publication of the 
Compliance,  Safety,  and  Accountability  (CSA)  scores.  The  federally  mandated  CSA  system  is 
designed to make our highways safer by monitoring seven safety categories. Our goal is quite simple, 
and that is to be the top carrier in the industry. Our industry leading scores will only improve as we 
continue to add new tractors and trailers to our fleet and with our transition to electronic on-board 
recorders. Of course it all begins with the recruitment and retention of the best drivers available. We 
have always hired safe and experienced drivers who understand the importance of customer service. 
We will benefit from CSA in that drivers will certainly want to drive for organizations that have the 
commitment to safety and the resources to achieve the best safety statistics. We will partner with our 
drivers to insure their success. 

Many  in  our  industry  are  operating  aging  and  worn  out  equipment  while  we  continue  to  position 
ourselves  to  take  advantage  of  the  opportunities  of  tomorrow.  Our  tractor  fleet  is  new  with  an 
average age of 1.8 years as of year-end. We have upgraded our tractor fleet over the past three years 
with the purchase of 2,375 new Pro Star Internationals and anticipate the purchase of additional new 
trucks  in  2011.  These  trucks  achieve  positive  fuel  economy  through  advanced  aerodynamics,  speed 
management,  and  idle  reduction  controls.  And  most  important  of  all,  our  drivers  give  these  trucks 
high marks and are very pleased with the comfort and design. We will continue an upgrade of our 
trailer  fleet  in  2011  and  by  year  end  our  trailer  fleet  average  age  is  expected  to  be  less  than  four 
years  old.  Dependable  equipment  has  always  been  a  constant  at  Heartland  Express  and  becomes 
even more important to achieve the best CSA safety scores.  
We began the installation of PeopleNet® electronic on-board recorders in the third quarter of 2010. 
This  on-board  computing  and  communications  system,  including  paperless  logs,  is  expected  to 
improve  safety,  equipment  utilization,  and  customer  service.  We  will  have  the  on-board  recorders 
installed in approximately 95% of our fleet by the end of the first quarter of 2011. Our drivers have 
been  very  receptive  to  the  transition  to  paperless  logs  and  we  anticipate  improved  utilization  of  our 
fleet.  The  implementation  of  paperless  logs  will  also  have  a  dramatic  impact  on  our  CSA  safety 

 
 
 
 
 
 
 
 
 
 
 
scores.  We  are  very  pleased  with  our  decision  to  purchase  on-board  recorders  and  feel  we  will 
benefit tremendously by being on the front end of anticipated regulatory changes pertaining to any 
hours-of-service rules.  

Our corporate motto – Service for Success – says it all. This past year we have once again received 
many  hard-earned  awards  from  our  customers.  We  were  recognized  with  nineteen  different  service 
awards  including  the  Logistics  Management  Magazine  Quest  for  Quality  Award  for  the  eighth 
consecutive year. Many of these awards are repeats from prior years and exemplify the work ethic 
and  dedication  of  our  employees.  We  challenge  ourselves  each  and  every  day  to  improve  by  not 
resting on our past successes. Our reputation as a quality service provider puts us in an opportunistic 
position as the economy improves and capacity tightens.  

We  continue  to  reward  our  shareholders  through  the  payment  of  dividends.  We  have  paid  cash 
dividends of $337.5 million over the past thirty consecutive quarters including two special dividends. 
Our board of directors recently approved the payment of our first quarter 2011 dividend. In addition 
we have repurchased 8.9 million shares of our common stock at a cost of $126.1 million over the past 
six  years.  This  exemplifies  the  confidence  in  the  financial  strength  and  future  of  our  organization 
while adding value to our outstanding shares. Our relentless cost controls and consistent profitability 
has enabled us to continue making decisions such as these for the benefit of our stockholders. 

The  short-to-medium-haul  truckload  freight  continues  to  be  a  niche  at  which  we  excel.  Our  ten 
regional  operations  accounted  for  71.3%  of  our  gross  revenues  this  past  year.  We  are  extremely 
proud  of  our  regional  managers  as  they  have  duplicated  our  operating  model  in  their  respective 
areas.  They  are  very  protective  of  their  regional  freight  and  drivers  and  play  a  huge  role  in  our 
overall  success.  Our  Phoenix,  Arizona  terminal  continues  to  provide  growth  opportunities  in  the 
West. They have quickly grown to one of our largest regional operations since opening in 2005 and 
have set their goals high for 2011. There is considerable room for long-term growth in the Western 
states. In addition, we are pleased with the growth of our newest regional operation. We opened our 
Dallas,  Texas  operation  in  January  of  2009  and  are  pleased  with  their  results  and  are  optimistic 
about achieving their 2011 growth goals.    

Although the recession is over, the economy remains lackluster and now we are faced with escalating 
fuel prices. However, we remain confident in our operating model of intense cost control, hiring safe 
and experienced drivers, and unwavering customer service. These operating principles have allowed 
us to build a solid foundation and serve us well through adverse times as those recently experienced. 
We have an operating ratio of 81.7% and a net margin of 12.8% over the past five years. In addition, 
we have achieved an average return on assets of 12.3% and an average return on equity of 18.1% 
during  this  five  year  period.  Our  employees  are  hungry  for  the  growth  and  opportunities  that  lie 
ahead for those who are strong and take care of business. Thank you for your continued support and 
investment in Heartland Express. 

Respectfully, 

Michael J. Gerdin 
President 

 
 
 
 
 
 
 
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Business 

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This  Annual  Report  contains  certain  statements  that  may  be  considered  forward-looking  statements  within  the  meaning  of 
Section 27A of the Securities Act of 1933, as amended,  and Section 21E of the Securities Exchange Act of 1934, as amended, 
and such statements are subject to the safe harbor created by such sections. All statements, other than statements of historical 
fact, are statements that could be deemed forward-looking statements, including without limitation: any projections of earnings, 
revenues, or other financial items; any statement of plans, strategies, and objectives of management for future operations; any 
statements  concerning  proposed  new  services  or  developments;  any  statements  regarding  future  economic  conditions  or 
performance; and any statements of belief and any statement of assumptions underlying any of the foregoing.  Such statements 
may  be  identified  by  their  use  of  terms  or  phrases  such  as  “expects,”  “estimates,”  “projects,”  “believes,”  “anticipates,” 
“intends,”  "may,"  "could,"  and  similar  terms  and  phrases.  Forward-looking  statements  are  inherently  subject  to  risks  and 
uncertainties,  some  of  which  cannot  be  predicted  or  quantified,  which  could  cause  future  events  and  actual  results  to  differ 
materially from those set forth in, contemplated by, or underlying the forward-looking statements. Factors that could cause or 
contribute  to  such  differences  include,  but  are  not  limited  to,  those  discussed  in  the  section  entitled  "Risk  Factors,"  set  forth 
below.  Readers should review and consider the factors discussed in “Risk Factors” of this Annual Report on Form 10-K, along 
with  various  disclosures  in  our  press  releases,  stockholder  reports,  and  other  filings  with  the  Securities  and  Exchange 
Commission.(cid:2)
 (cid:2)
All  such  forward-looking  statements  speak  only  as  of  the  date  of  this  Annual  Report.  You  are  cautioned  not  to  place  undue 
reliance  on  such  forward-looking  statements.  The  Company  expressly  disclaims  any  obligation  or  undertaking  to  release 
publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's 
expectations  with  regard  thereto  or  any  change  in  the  events,  conditions,  or  circumstances  on  which  any  such  statement  is 
based.(cid:2)
 (cid:2)
References in this Annual Report to “we,” “us,” “our,” “Heartland,” or the “Company” or similar terms refer to Heartland 
Express, Inc. and its subsidiaries.(cid:2)
 (cid:2)
General 
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Heartland  Express,  Inc.  is  a  short-to-medium  haul  truckload  carrier  with  corporate  headquarters  in  North  Liberty,  Iowa, 
operating office and shop combined regional terminal locations in nine states, and two shop only locations outside of Iowa.  The 
Company  provides  regional  dry  van  truckload  services  through  its  regional  terminals  plus  its  corporate  headquarters.  The 
Company  transports  freight  for  major  shippers  and  generally  earns  revenue  based  on  the  number  of  miles  per  load 
delivered.  The Company’s primary traffic lanes are between customer locations east of the Rocky Mountains.  During 2005, the 
Company expanded to the Western United States with the opening of a terminal in Phoenix, Arizona and complemented this 
expansion  into  the  Western  United  States  with  the  purchase  of  a  terminal  location  near  Dallas,  Texas  during  2008.  These 
western operations accounted for approximately 11% of the Company's business in 2010.  The Company believes the keys to 
maintaining a high level of customer service are the availability of late-model equipment and experienced drivers.  Management 
believes  that  the  Company’s  service  standards  and  equipment  accessibility  have  made  it  a  core  carrier  to  many  of  its  major 
customers.(cid:2)
 (cid:2)
Heartland  was  founded  by  Russell  A.  Gerdin  in  1978  and  became  publicly  traded  in  November  1986.  Over  the  twenty-four 
years from 1986 to 2010, Heartland has grown to $499.5 million in revenue from $21.6 million and net income has increased to 
$62.2  million  from  $3.0  million.  Much  of  this  growth  has  been  attributable  to  expanding  service  for  existing  customers, 
acquiring  new  customers,  and  continued  expansion  of  the  Company’s  operating  regions.  More  information  regarding  the 
Company's  revenues  and  profits  for  the  past  three  years  can  be  found  in  our  "Consolidated  Statements  of  Income"  that  is 
included in this report.(cid:2)
 (cid:2)
In addition to internal growth, Heartland has completed five acquisitions since 1987 with the most recent in 2002.  These five 
acquisitions have enabled Heartland to solidify its position within existing regions, expand into new operating regions, and to 
pursue new customer relationships in new markets. The Company will continue to evaluate acquisition candidates that meet its 
financial and operating objectives.(cid:2)
 (cid:2)
Heartland Express, Inc. is a holding company incorporated in Nevada, which owns all of the stock of Heartland Express Inc. of 
Iowa, Heartland Express Services, Inc., Heartland Express Maintenance Services, Inc., and A & M Express, Inc. The Company 
operates as one reportable operating segment (see Note 1 to the consolidated financial statements).(cid:2)
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1

 
 
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Operations(cid:2)
 (cid:2)
Heartland’s  operations  department  focuses  on  the  successful  execution  of  customer  expectations  and  providing  consistent 
opportunity  for  the  fleet  of  employee  drivers  and  independent  contractors,  while  maximizing  equipment  utilization.  These 
objectives require a combined effort of marketing, regional operations managers, and fleet management.(cid:2)
 (cid:2)
The  Company’s  operations  department  is  responsible  for  maintaining  the  continuity  between  the  customer’s  needs  and 
Heartland’s  ability  to  meet  those  needs  by  communicating  customer’s  expectations  to  the  fleet  management  group.  They  are 
charged  with  development  of  customer  relationships,  ensuring  service  standards,  coordinating  proper  freight-to-capacity 
balancing,  trailer  asset  management,  and  daily  tactical  decisions  pertaining  to  matching  the  customer  demand  with  the 
appropriate  capacity  within  geographical  service  areas.  They  assign  orders  to  drivers  based  on  well-defined  criteria,  such  as 
driver  safety  and  United  States  Department  of  Transportation  (the  "DOT")  compliance,  customer  needs  and  service 
requirements, on-time service, equipment utilization, driver time at home, operational efficiency, and equipment maintenance 
needs.(cid:2)
 (cid:2)
Fleet  management  employees  are  responsible  for  driver  management  and  development.  Additionally,  they  maximize  the 
capacity  that  is  available  to  the  organization  to  meet  the  service  needs  of  the  Company’s  customers.  Their  responsibilities 
include  meeting  the  needs  of  the  drivers  within  the  standards  that  have  been  set  by  the  organization  and  communicating  the 
requirements of the customers to the drivers on each order to ensure successful execution.(cid:2)
 (cid:2)
Serving  the  short-to-medium  haul  market  (500  miles  average  length  of  haul  in  2010)  permits  the  Company  to  use  primarily 
single, rather than team drivers and dispatch most loads directly from origin to destination without an intermediate equipment 
change other than for driver scheduling purposes.(cid:2)
 (cid:2)
Heartland  operates  nine  specialized  regional  distribution  operations  in  Atlanta,  Georgia;  Carlisle,  Pennsylvania;  Chester, 
Virginia;  Columbus,  Ohio;  Jacksonville,  Florida;  Kingsport,  Tennessee;  Olive  Branch,  Mississippi;  Phoenix,  Arizona;  and 
Seagoville,  Texas  (opened  in  January  2009)  in  addition  to  operations  at  our  corporate  headquarters.  The  Company  operates 
maintenance facilities at all regional distribution operating centers along with shop only locations in Fort Smith, Arkansas and 
O’Fallon,  Missouri.  These  short-haul  operations  concentrate  on  freight  movements  generally  within  a  500-mile  radius  of  the 
regional terminals and are designed to meet the needs of significant customers in those regions.(cid:2)
 (cid:2)
Personnel at the regional locations manage these operations, and the Company uses a centralized computer network and regular 
communication to achieve company-wide load coordination.(cid:2)
 (cid:2)
The  Company  emphasizes  customer  satisfaction  through  on-time  performance,  dependable  late-model  equipment,  and 
consistent equipment availability to meet the volume requirements of its large customers. The Company also maintains a high 
trailer  to  tractor  ratio,  which  facilitates  the  positioning  of  trailers  at  customer  locations  for  convenient  loading  and 
unloading.  This minimizes waiting time, which increases tractor utilization and promotes driver retention.(cid:2)
 (cid:2)
Customers and Marketing(cid:2)
 (cid:2)
The Company targets customers in its operating area with multiple, time-sensitive shipments, including those utilizing "just-in-
time"  manufacturing  and  inventory  management.  In  seeking  these  customers,  Heartland  has  positioned  itself  as  a  provider  of 
premium service at compensatory rates, rather than competing solely on the basis of price. Freight transported for the most part 
is non-perishable and predominantly does not require driver handling.  Management believes Heartland’s reputation for quality 
service, reliable equipment, and equipment availability makes it a core carrier for many of its customers.  As a testament to the 
Company’s premium service, the Company received nineteen customer service awards during 2010 in addition to receiving the 
Quest for Quality Award for dry freight carriers from Logistics Management Magazine for the eighth consecutive year and the 
BP Lubricants USA safe driving award for the fourth consecutive year.  (cid:2)
 (cid:2)
Heartland  seeks  to  transport  freight  that  will  complement  traffic  in  its  existing  service  areas  and  remain  consistent  with  the 
Company’s focus on short-to-medium haul and regional distribution markets.  Management believes that building lane density 
in the Company’s primary traffic lanes will minimize empty miles and enhance driver "home time."(cid:2)
 (cid:2)
The  Company’s  25,  10,  and  5  largest  customers  accounted  for  73.1%,  51.4%,  and  37.7%  of  gross  revenue,  respectively,  in 
2010.  The  Company’s  primary  customers  include  retailers  and  manufacturers.    During  2009    the  Company's  25,  10,  and  5 
largest customers were 71.6%, 53.6%, and 39.5% of gross revenues, respectively.  During 2008 the Company's 25, 10, and 5 

(cid:2)

2

 
(cid:2)
largest  customers  were  70%,  51%,  and  36%  of  gross  revenues,  respectively.    One  customer  accounted  for  12.6%  of  gross 
revenue during 2010, two customers exceeded 10%, and collectively accounted for approximately 23.9% of gross revenue in 
2009 and one customer accounted for 12% of gross revenue in 2008.  No other customer accounted for as much as ten percent 
of revenue in 2010, 2009, or 2008.  (cid:2)
 (cid:2)
Seasonality(cid:2)
 (cid:2)
The  nature  of  the  Company’s  primary  traffic  (appliances,  automotive  parts,  consumer  products,  paper  products,  packaged 
foodstuffs,  and  retail  goods)  causes  it  to  be  distributed  with  relative  uniformity  throughout  the  year.  However,  seasonal 
variations during and after the winter holiday season have historically resulted in reduced shipments by several industries. In 
addition, the Company’s operating expenses historically have been higher during the winter months due to increased operating 
costs and higher fuel consumption in colder weather due to idling of tractor equipment.(cid:2)
 (cid:2)
Drivers, Independent Contractors, and Other Employees(cid:2)
 (cid:2)
Heartland  relies  on  its  workforce  in  achieving  its  business  objectives.  As  of  December 31, 2010,  Heartland  employed  2,990 
people  compared  to  2,781  people  as  of  December 31, 2009.    The  increase  was  directly  attributable  to  an  increase  in  freight 
demand which strengthened in 2010 compared to 2009.  The Company also contracted with independent contractors to provide 
and operate tractors.  Independent contractors own their own tractors and are responsible for all associated expenses, including 
financing costs, fuel, maintenance, insurance, and highway use taxes. The Company historically has operated a combined fleet 
of company and independent contractor tractors.  For the year ended December 31, 2010 independent contractors accounted for 
approximately 2.7% of the Company’s total miles compared to 3.6% in 2009.(cid:2)
 (cid:2)
Management’s strategy for both employee drivers and independent contractors is to (1) hire only safe and experienced drivers 
(at least one year of over-the-road experience required); (2) promote retention with an industry leading compensation package, 
positive working conditions, and targeting freight that requires little or no handling; and (3) minimize safety problems through 
careful screening, mandatory drug testing, continuous training, and financial rewards for accident-free driving.  Heartland also 
seeks to minimize turnover of its employee drivers by providing modern, comfortable equipment, and by regularly scheduling 
them to their homes.  All drivers are generally compensated on the basis of miles driven including empty miles. This provides 
an  incentive  for  the  Company  to  minimize  empty  miles  and  at  the  same  time  does  not  penalize  drivers  for  inefficiencies  of 
operations that are beyond their control.(cid:2)
 (cid:2)
Heartland is not a party to a collective bargaining agreement.  Management believes that the Company has good relationships 
with its employees.(cid:2)
 (cid:2)
Revenue Equipment 
 (cid:2)
Heartland's  management  believes  that  operating  high-quality,  efficient  equipment  is  an  important  part  of  providing  excellent 
service  to  customers.  All  tractors  are  equipped  with  mobile  communication  systems.  This  technology  allows  for  efficient 
communication with our drivers to accommodate the needs of our customers.  During 2010 the Company embarked on a change 
in the Company's previous driver communication systems platform to PeopleNet® electronic on-board recorders and is currently 
in  the  process  of  transitioning  the  fleet  to  paperless  logs.    This  on-board  computing  and  communications  system,  including 
paperless  logs,  is  expected  to  improve  safety,  equipment  utilization,  and  customer  service.    The  Company  expects  to  be 
completed with the installation of PeopleNet® electronic on-board recorders in all 2009 and newer tractor models by the end of 
the first quarter of 2011.  After completion of the installations, approximately 95% of the Company's fleet will be equipped with 
on-board recorders, including paperless logs.  (cid:2)
 (cid:2)
A  uniform  fleet  of  tractors  and  trailers  are  utilized  to  minimize  maintenance  costs  and  to  standardize  the  Company’s 
maintenance program.   In the second half of 2008, the Company began a tractor fleet upgrade with ProStar International trucks 
manufactured  by  Navistar  International  Corporation.   We  have  seen  positive  results  through  advanced  aerodynamics,  speed 
management, and idle controls.  As of December 31, 2010, 89.5% of the Company's tractor fleet are 2009 or newer models and 
is  expected  to  grow  to  approximately  95%  by  the  end  of  the  first  quarter  of  2011.    At  December 31, 2010,  primarily  all  the 
Company’s tractors are manufactured by Navistar International Corporation.  In addition, during 2008 the Company acquired 
400  new  Wabash  National  Corporation  trailers  and  in  2010,  600  new  Great  Dane  trailers.  Primarily  all  of  the  Company’s 
trailers are manufactured by Wabash National Corporation.  The Company has entered into further commitments to upgrade the 
Company's  trailer  fleet.    The  average  age  of  our  tractor  and  trailer  fleet  was  1.8  years  and  6.0  years,  respectively,  at 
December 31, 2010.  The  Company  operates  the  majority  of  its  tractors  while  under  warranty  to  minimize  repair  and 
maintenance cost and reduce service interruptions caused by breakdowns.  In addition, the Company’s preventive maintenance 
program is designed to minimize equipment downtime, facilitate customer service, and enhance trade value when equipment is 
(cid:2)

3

the  pass 

(cid:2)
replaced.  Factors  considered  when  purchasing  new  equipment  include  fuel  economy,  price,  technology,  warranty  terms, 
manufacturer  support,  driver  comfort,  and  resale  value. Independent  contractor  tractors  are  periodically  inspected  by  the 
Company for compliance with operational and safety requirements of the Company and the DOT. 
(cid:2)
Effective  October  1,  2002,  the  Environmental  Protection  Agency  (the  "EPA")  implemented  engine  requirements  designed  to 
reduce  emissions.  These  requirements  have  been  implemented  in  multiple  phases  starting  in  2002  and  require  progressively 
more restrictive emission requirements through 2010.  Beginning in January 2007, all newly manufactured truck engines must 
comply  with  a  new  set  of  more  restrictive  engine  emission  requirements.  Compliance  with  the  new  emission  standards  has 
resulted in a significant increase in the cost of new tractors and higher maintenance costs.  The Company has experienced an 
approximate 20% increase in tractor costs comparing tractors with pre 2007 engine emission requirements and tractors with post 
2007  engine  emission  requirements.    Beginning  in  2010  a  new  set  of  more  restrictive  engine  emission  requirements  became 
effective.    As  of  December 31, 2010,  89.5%  of  the  Company’s  tractor  fleet  are  models  with  post  January  2007  engine 
requirements compared to 73% of the Company’s tractor fleet as of December 31, 2009.  The inability to recover tractor cost 
increases, as a result of new engine emission requirements, with rate increases or cost reduction efforts could adversely affect 
the Company’s results of operations.(cid:2)
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Fuel(cid:2)
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The Company purchases over-the-road fuel through a network of fuel stops throughout the United States at which the Company 
has  negotiated  price  discounts.  In  addition,  bulk  fuel  sites  are  maintained  at  the  twelve  Company  owned  locations  which 
includes the nine regional terminal centers, the Company’s corporate headquarters, plus two service terminal locations in order 
to take advantage of volume pricing.  The Company strategically manages fuel purchase decisions based on pricing of over-the-
road fuel prices, bulk fuel prices, and the routing of equipment.  Both above ground and underground storage tanks are utilized 
at  the  bulk  fuel  sites.  Exposure  to  environmental  cleanup  costs  is  minimized  by  periodic  inspection  and  monitoring  of  the 
tanks.  Increases  in  fuel  prices  can  have  an  adverse  effect  on  the  results  of  operations.  The  Company  has  fuel  surcharge 
agreements  with  most  customers  enabling 
the  years  ended 
December 31, 2010,  2009,  and  2008,  fuel  expense,  net  of  fuel  surcharge  revenue  and  fuel  stabilization  paid  to  independent 
contractors along with favorable fuel hedge settlements, was $53.2 million, $52.7 million, and $79.4 million or 15.9%, 16.0%, 
and 19.7%, respectively, of the Company’s total operating expenses, net of fuel surcharge revenue.  During periods of rapidly 
rising fuel prices, fuel surcharge agreements do not cover 100% of the Company’s incremental fuel expense.  During 2008 fuel 
prices rose rapidly during the first half of the year and declined rapidly over the second half of the year negating the volatile 
fluctuation  in  fuel  prices  during  the  year.  At  the  peak  of  the  fuel  prices  in  July  2008,  fuel  expense,  net  of  fuel  surcharge 
revenue,  rose  to  approximately  23%  of  the  Company’s  total  operating  expenses,  net  of  fuel  surcharge  revenue  compared  to 
15.9% and 16.0% for 2010 and 2009.  Fuel consumed by empty and out-of-route miles and by truck engine idling time is not 
recoverable and therefore any increases or decreases in fuel prices related to empty and out-of-route miles and idling time will 
directly impact the Company’s operating results.(cid:2)
 (cid:2)
During 2009 the Company contracted with an unrelated third party to hedge cash flows related to fuel purchases associated with 
fuel consumption not covered by fuel surcharge agreements.  The hedged cash flows were transacted through the use of certain 
swap investments.  In accordance with the authoritative accounting guidance, the Company designated such hedges as cash flow 
hedges.   The hedging strategy was implemented mainly to reduce the Company’s exposure to significant upward movements in 
diesel  fuel  prices  related  to  fuel  consumed  by  empty  and  out-of-route  miles  and  truck  engine  idling  time  which  was  not 
recoverable through fuel surcharge agreements.  There were no outstanding hedging contracts for fuel as of December 31, 2010 
and management does not currently expect to enter into any new hedging contracts for fuel.(cid:2)
 (cid:2)
Competition(cid:2)
 (cid:2)
The  truckload  industry  is  highly  competitive  and  fragmented  with  thousands  of  carriers  of  varying  sizes.  The  Company 
competes with other truckload carriers; primarily those serving the regional, short-to-medium haul market. Logistics providers, 
railroads,  less-than-truckload  carriers,  and  private  fleets  provide  additional  competition  but  to  a  lesser  extent.  The  industry  is 
highly competitive based primarily upon freight rates, service, and equipment availability. As the general economic conditions 
and  credit  market  conditions  deteriorated  throughout  2008  and  continued  throughout  2009  and  into  early  2010,  the  industry 
became extremely competitive based on freight rates mainly due to excess capacity compared to current freight volumes.  The 
Company  began  to  see  tightening  industry  capacity  throughout  the  second  half  of  2010  which  allowed  for  a  stabilization  of 
freight  rates  and  in  some  instances,  rate  increases.    The  Company  experienced  higher  freight  demand    throughout  2010 
compared to 2009 but demand continues to lag behind freight demand experienced prior to the recent recession.  The Company 
believes  it  competes  effectively  by  providing  high-quality  service  and  meeting  the  equipment  needs  of  targeted  shippers.  In 
addition, there is a strong competition within the industry for the hiring of drivers and independent contractors.(cid:2)
 (cid:2)

long-term  price 

increases.  For 

through  of 

4

(cid:2)

Safety and Risk Management(cid:2)
 (cid:2)
We are committed to promoting and maintaining a safe operation. Our safety program is designed to minimize accidents and to 
conduct our business within governmental safety regulations.  We communicate safety issues with drivers on a regular basis and 
emphasize  safety  through  equipment  specifications  and  regularly  scheduled  maintenance  intervals.  Our  drivers  are 
compensated and recognized for the achievement of a safe driving record.(cid:2)
 (cid:2)
The primary risks associated with our business include cargo loss and physical damage, personal injury, property damage, and 
workers’ compensation claims. The Company self-insures a portion of the exposure related to all of the aforementioned risks. 
Insurance  coverage,  including  self-insurance  retention  levels,  is  evaluated  on  an  annual  basis.  The  Company  actively 
participates in the settlement of each claim incurred.(cid:2)
 (cid:2)
The  Company  self-insures  auto  liability  (personal  injury  and  property  damage)  claims  up  to  $2.0  million  per 
occurrence.  Liabilities in excess of these amounts are covered by insurance up to $55.0 million in aggregate for the coverage 
period.  The  Company  retains  any  liability  in  excess  of  $55.0  million.    Catastrophic  physical  damage  coverage  is  carried  to 
protect  against  natural  disasters.  The  Company  self-insures  workers’  compensation  claims  up  to  $1.0  million  per 
occurrence.  All workers' compensation liabilities in excess of $1.0 million are covered by insurance.  In addition, primary and 
excess coverage is maintained for employee health insurance.  (cid:2)
 (cid:2)
Regulation(cid:2)
 (cid:2)
The Company is a common and contract motor carrier regulated by the DOT and various state and local agencies.  The DOT 
generally  governs  matters  such  as  safety  requirements,  registration  to  engage  in  motor  carrier  operations,  insurance 
requirements,  and  periodic  financial  reporting.  The  Company  currently  has  a  satisfactory  DOT  safety  rating,  which  is  the 
highest  available  rating.  A conditional or unsatisfactory DOT  safety  rating could  have  an  adverse effect  on  the Company, as 
some  of  the  Company’s  contracts  with  customers  require  a  satisfactory  rating.  Such  matters  as  weight  and  dimensions  of 
equipment are also subject to federal, state, and international regulations.(cid:2)
 (cid:2)
The DOT, through the Federal Motor Carrier Safety Administration ("FMCSA"), imposes safety and fitness regulations on the 
Company and our drivers.  New rules that limit driver hours-of-service ("HOS") were adopted effective January 4, 2004, and 
then modified effective October 1, 2005 (the "2005 Rules").  In July 2007, a federal appeals court vacated portions of the 2005 
Rules.  Two of the key portions that were vacated include the expansion of the driving day from 10 hours to 11 hours, and the 
"34-hour restart," which allowed drivers to restart calculations of the weekly on-duty time limits after the driver had at least 34 
consecutive  hours  off  duty.  The  court  indicated  that,  in  addition  to  other  reasons,  it  vacated  these  two  portions  of  the  2005 
Rules because FMCSA failed to provide adequate data supporting its decision to increase the driving day and provide for the 
34-hour restart.  In November 2008, following the submission of additional data by FMCSA and a series of appeals and related 
court  rulings,  FMCSA  published  its  final  rule,  which  retains  the  11  hour  driving  day  and  the  34-hour  restart.  However, 
advocacy groups have continued to challenge the final rule and the HOS rules are once again under review by the FMCSA.(cid:2)
 (cid:2)
The FMCSA issued a draft Notice of Proposed Rulemaking to the Office of Management and Budget on December 23, 2010 
regarding the HOS rules.  The proposed rules include the following: (cid:2)
 (cid:2)

(cid:2)  The  FMCSA  has  proposed  both  the  retention  of  11  hours  of  maximum  driving  time  as  well  as  a  drop  in  maximum 

driving time to 10 hours as part of the proposed rules. The FMCSA's "currently preferred option" is 10 hours.(cid:2)

(cid:2)  Drivers  can  only  drive  seven  hours  consecutively  or  less  since  last  off-duty  or  sleeper  berth  period  of  at  least  30 

minutes. Currently there is no restriction on consecutive driving hours.(cid:2)

(cid:2)  Requiring that the 34-hour restart period contain two consecutive overnight rest periods from midnight to 6:00 A.M. A 
reset  would  only  be  allowed  once  during  a  seven-day  period.  Currently,  34  consecutive  hours  in  off-duty  resets  a 
drivers cumulative on-duty back to zero at any point in a driver's 7 day cycle.(cid:2)

 (cid:2)
The public has  60 days to comment from the date  the  draft  was issued  and  the final  HOS rules  are  expected  to  be published 
sometime in 2011.  Pursuant to a settlement agreement, the FMCSA is required to publish a final HOS rule by July 26, 2011.  
The current HOS rules, adopted in 2005, will remain in effect during the rulemaking proceedings.  (cid:2)
 (cid:2)
We are unable to predict what form the new rules may take, how a court may rule on such challenges to such rules and to what 
extent  the  FMCSA  might  attempt  to  materially  revise  the  rules  under  the  current  presidential  administration.  On  the  whole, 
however,  we  believe  any  modification  to  the  current  rules  will  decrease  productivity  and  cause  some  loss  of  efficiency,  as 

(cid:2)

5

 
(cid:2)
drivers and shippers may need to be retrained, computer programming may require modifications, additional drivers may need 
to  be  employed  or  engaged,  additional  equipment  may  need  to  be  acquired,  and  some  shipping  lanes  may  need  to  be 
reconfigured.  (cid:2)
 (cid:2)
On January 31, 2011 the FMCSA issued a Notice of Proposed Rulemaking regarding electronic on-board recorders (“EOBR”) 
and  HOS  supporting  documents.    Through  the  proposed  rules,  the  FMCSA  is  proposing  to  require  certain  motor  carries 
operating  commercial  motor  vehicles  in  interstate  commerce  to  use  EOBRs  to  document  their  drivers'  HOS.    Under  this 
proposal, all motor carriers currently required to maintain records of duty status for HOS record keeping would be required to 
use EOBRs to systematically and effectively monitor their drivers' compliance with HOS requirements.  Motor carriers would 
be given three years after the effective date of the final rule to comply with these requirements.  The rule also proposes that for 
commercial motor vehicles manufactured on and after June 4, 2012, motor carriers must install and use an electronic device that 
meets the requirements of EOBRs and HOS rules.  The public has 60 days to comment from the date the Notice of Proposed 
Rulemaking  was  issued.    Although  the  Company  is  not  currently  required  to  install  EOBRs  in  its  tractors,  the  Company  has 
decided  to  install  EOBRs  in  all  2009  and  newer  tractor  models  which  will  also  include  electronic  logs  for  our  drivers.  The 
Company  currently  projects  that  by  the  end  of  the  first  quarter  of  2011,  95%  of  the  Company's  fleet  will  be  equipped  with 
EOBRs.   (cid:2)

During 2009, the FMCSA introduced Compliance Safety Accountability, ("CSA"), which sets new evaluation standards on the 
safety  performance  of  motor  carriers  and  drivers.  CSA  is  a  new  methodology  that  enhances  the  measurement  of  a  motor 
carrier’s  safety  performance  and  adds  innovative  new  tools  designed  to  correct  deficiencies.  CSA  is  designed  to  impact  the 
behavior of carriers and drivers, industry high-risk carriers and drivers, and apply a wider range of initiatives to reduce high risk 
behavior.  Through CSA, the FMCSA along with its state partners includes a comprehensive measurement system of all safety-
based  violations  found  during  roadside  inspections  and  weighing  such  violations  by  their  relationship  to  crash  risk.  Safety 
performance information is accumulated to assess the safety performance of both carriers and drivers.  The CSA enforcement 
began  in  2010  and  motor  carrier  scores  began  being  published  in  November  2010.    Based  on  the  first  two  months  of  data 
released  by  the  FMCSA,  the  Company  did  not  exceed  any  of  the  performance  thresholds  established  by  FMCSA's  seven 
categories (unsafe driving, fatigued driving, driver fitness, controlled substances, vehicle maintenance, cargo and crash rating).  
The  Company  monitors  its  CSA  scores  and  compliance  through  results  from  roadside  inspections  and  other  data  available  to 
detect positive or negative trends in compliance issues on an ongoing basis.  The Company does not yet know what impact this 
new program will have on its drivers and potential drivers but potential adverse effects to the Company's results of operations 
may include:(cid:2)
 (cid:2)

(cid:2)  Current and potential drivers may no longer be eligible to drive for us.(cid:2)
(cid:2)  The Company's fleet could be ranked poorly as compared to our peers which could cause our customers to direct their 

business away from us and to carriers with higher fleet rankings.(cid:2)

(cid:2)  A reduction in eligible drivers or a poor fleet ranking may result in difficulty attracting and retaining qualified drivers, 

which could cause the Company to have unmanned trucks.  (cid:2)

(cid:2) 

(cid:2)  Competition  for  drivers  with  favorable  safety  ratings  may  increase  and  thus  provide  for  increases  in  driver  related 

compensation cost.(cid:2)
From time to time we could exceed the FMCSA's established intervention thresholds under certain categories. If we 
exceed one or more of the thresholds, our drivers may be prioritized for intervention action or roadside inspection by 
regulatory authorities. We may incur greater than expected expenses in our attempts to improve our scores.(cid:2)

 (cid:2)
The  Company  may  also  become  subject  to  new  or  more  restrictive  regulations  relating  to  matters  such  as  fuel  emissions  and 
ergonomics.  Company  drivers  and  independent  contractors  also  must  comply  with  the  safety  and  fitness  regulations 
promulgated by the DOT, including those relating to drug and alcohol testing.  Additional changes in the laws and regulations 
governing our industry could affect the economics of the industry by requiring changes in operating practices or by influencing 
the demand for, and the costs of providing, services to shippers.(cid:2)
 (cid:2)
The  Company’s  operations  are  subject  to  various  federal,  state,  and  local  environmental  laws  and  regulations,  implemented 
principally  by  the  EPA  and  similar  state  regulatory  agencies.  These  laws  and  regulations  include  the  management  of 
underground fuel storage tanks, the transportation of hazardous materials, the discharge of pollutants into the air and surface and 
underground  waters,  and  the  disposal  of  hazardous  waste.  The  Company  transports  an  insignificant  number  of  hazardous 
material shipments. Management believes that its operations are in compliance with current laws and regulations and does not 
know of any existing condition that would cause compliance with applicable environmental regulations to have a material effect 
on  the  Company’s  capital  expenditures,  earnings  and  competitive  position.  In  the  event  the  Company  should  fail  to  comply 
with applicable regulations, the Company could be subject to substantial fines or penalties and to civil or criminal liability.(cid:2)
 (cid:2)

6

 
(cid:2)

Available Information(cid:2)
 (cid:2)
The  Company  files  its  Annual  Report  on  Form  10-K,  its  Quarterly  Reports  on  Form  10-Q,  Definitive  Proxy  Statements,  and 
periodic Current Reports on Form 8-K with the Securities and Exchange Commission (the "SEC").  The public may read and 
copy any material filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street NE, Washington, 
DC 20549.  The public may obtain information from the Public Reference Room by calling the SEC at 1-800-SEC-0330.(cid:2)
 (cid:2)
The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Definitive Proxy Statements, Current Reports 
on  Form  8-K  and  other  information  filed  with  the  SEC  are  available  to  the  public  over  the  Internet  at  the  SEC’s  website  at 
http://www.sec.gov and through a hyperlink on the Company’s Internet website, at http://www.heartlandexpress.com. 
Information on the Company’s website is not incorporated by reference into this annual report on Form 10-K(cid:2)

RISK FACTORS 
 (cid:2)
Our future results may be affected by a number of factors over which we have little or no control. The following discussion of 
risk factors contains forward-looking statements as discussed in the Business section above.(cid:2)
 (cid:2)
Our business is subject to general economic and business factors that are largely out of our control, any of which could 
have a materially adverse effect on our operating results.(cid:2)
 (cid:2)
Our business is dependent on a number of factors that may have a materially adverse effect on our results of operations, many 
of which are beyond our control. The most significant of these factors are recessionary economic cycles, changes in customers’ 
inventory levels, excess tractor or trailer capacity in comparison with shipping demand, and downturns in customers’ business 
cycles.  Economic  conditions,  particularly  in  market  segments  and  industries  where  we  have  a  significant  concentration  of 
customers  and  in  regions  of  the  country  where  we  have  a  significant  amount  of  business,  that  decrease  shipping  demand  or 
increase the supply of tractors and trailers can exert downward pressure on rates or equipment utilization, thereby decreasing 
asset  productivity.  Adverse  economic  conditions  also  may  harm  our  customers  and  their  ability  to  pay  for  our  services. 
Customers encountering adverse economic conditions represent a greater potential for loss, and we may be required to increase 
our allowance for doubtful accounts.(cid:2)
 (cid:2)
We are also subject to increases in costs that are outside of our control that could materially reduce our profitability if we are 
unable to increase our rates sufficiently. Such cost increases include, but are not limited to, fuel prices, taxes, tolls, license and 
registration fees, insurance costs, cost of revenue equipment, and healthcare for our employees. We could also be affected by 
strikes or other work stoppages at customer, port, border, or other shipping locations as well as declines in the resale value of 
used equipment.(cid:2)
 (cid:2)
In  addition,  we  cannot  predict  the  effects  on  the  economy  or  consumer  confidence  of  actual  or  threatened  armed  conflicts  or 
terrorist  attacks,  efforts  to  combat  terrorism,  military  action  against  a  foreign  state  or  group  located  in  a  foreign  state,  or 
heightened  security  requirements.  Enhanced  security  measures  could  negatively  impact  our  operating  efficiency  and 
productivity and result in higher operating costs.(cid:2)
 (cid:2)
Our growth may not continue at historical rates.(cid:2)
 (cid:2)
Historically,  we  have  experienced  significant  and  rapid  growth  in  revenue  and  profits.  There  can  be  no  assurance  that  our 
business  will  continue  to  grow  in  a  similar  fashion  in  the  future  or  that  we  can  effectively  adapt  our  management, 
administrative, and operational systems to respond to any future growth.  Further, there can be no assurance that our operating 
margins  will  not  be  adversely  affected  by  future  changes  in  and  expansion  of  our  business  or  by  changes  in  economic 
conditions.(cid:2)
 (cid:2)
If  we  are  unable  to  retain  our  current  customers  at  our  current  freight  rates,  our  results  of  operations  could  be 
adversely affected.(cid:2)
 (cid:2)
We  operate  in  a  highly  competitive  and  fragmented  industry  with  thousands  of  carriers  of  varying  sizes.  Because  of  general 
economic  conditions  and  continued  over  capacity,  the  industry  became  even  more  competitive  based  on  freight  volumes  and 
freight rates throughout 2008 and 2009 although rates improved slightly in the second half of  2010 given improved economic 
factors.  Many customers periodically accept bids from multiple carriers for their shipping needs, and this process may depress 
freight rates.  Should our customer base not see a difference in the services the Company provides and is no longer willing to 

(cid:2)

7

 
 
(cid:2)
pay freight rates we expect to receive for the service we provide we may be forced to lower our rates to retain customers or lose 
customers, which could adversely affect our results of operations if we are unable to replace customers lost with new customers.(cid:2)
 (cid:2)
We  have  significant  ongoing  capital  requirements  that  could  affect  our  profitability  if  we  are  unable  to  generate 
sufficient cash from operations and obtain financing on favorable terms.(cid:2)
 (cid:2)
The  truckload  industry  is  capital  intensive,  and  our  policy  of  operating  newer  equipment  requires  us  to  expend  significant 
amounts annually.  We  expect to  pay  for projected  capital expenditures  with  cash  flows  from  operations.  If  we  are  unable  to 
generate sufficient cash from operations, we would need to utilize available cash reserves or seek alternative sources of capital, 
including  financing,  to  meet  our  capital  requirements.    In  the  event  that  we  are  unable  to  generate  sufficient  cash  from 
operations  or  obtain  financing  on  favorable  terms  in  the  future,  we  may  have  to  limit  our  fleet  size,  enter  into  less  favorable 
financing  arrangements,  or  operate  our  revenue  equipment  for  longer  periods,  any  of  which  could  have  a  materially  adverse 
effect on our profitability.   

Increased prices, reduced productivity, and restricted availability of new revenue equipment and decreased demand and 
value of used equipment may adversely affect our earnings and cash flows.(cid:2)
 (cid:2)
We are subject to risk with respect to prices for new tractors.  Prices may increase, for among other reasons, due to government 
regulations  applicable  to  newly  manufactured  tractors  and  diesel  engines  and  due  to  commodity  prices  and  pricing  power 
among  equipment  manufacturers.  More  restrictive  EPA  emissions  standards  that  began  in  2002  with  additional  new 
requirements  implemented  in  2007  have  required  vendors  to  introduce  new  engines.  Additional  EPA  mandated  emission 
standards became effective for newly manufactured trucks beginning in January 2010.  Our business could be harmed if we are 
unable to continue to obtain an adequate supply of new tractors and trailers.  As of December 31, 2010, approximately 89.5% of 
our tractor fleet was comprised of tractors with engines that met the EPA-mandated clean air standards that became effective 
January 1,  2007.  Tractors that meet the 2007 standards  have  been approximately 20% more expensive than tractors with pre 
2007  engine  emission  standards.  Accordingly,  we  expect  to  continue  to  pay  increased  prices  for  tractor  equipment  as  we 
continue to increase the percentage of our fleet that meets the EPA mandated clean air standards.(cid:2)
 (cid:2)
In addition, a decreased demand for used revenue equipment could adversely affect our business and operating results. We rely 
on the sale and trade-in of used revenue equipment to partially offset the cost of new revenue equipment.  When the supply of 
used revenue equipment exceeds the demand for used revenue equipment as it did  during 2008 and 2009, the general market 
value of used revenue equipment decreases.  Management revises estimates to depreciation to better reflect expected values of 
equipment at the end of the estimated useful life as reflected in the change in depreciation estimates for tractors in 2009.  The 
sale/trade  values  of  tractors  that  we  experienced  during  2008-2010  and  expect  to  experience  in  the  first  half  of  2011  were 
largely due to an agreement finalized in 2008, prior to declines in estimated market values of used equipment.  We have no such 
guaranteed residual value agreement on 89.5% of our current tractor fleet.   Should the conditions experienced during 2008 and 
2009  return,  it  would  increase  our  capital  expenditures  for  new  revenue  equipment,  decrease  our  gains  on  sale  of  revenue 
equipment,  or  increase  our  maintenance  costs  if  management  decides  to  extend  the  use  of  revenue  equipment  in  a  depressed 
market.(cid:2)
 (cid:2)
If fuel prices increase significantly, our results of operations could be adversely affected.(cid:2)
 (cid:2)
We are subject to risk with respect to purchases of fuel.  Prices and availability of petroleum products are subject to political, 
economic, weather related, and market factors that are generally outside our control and each of which may cause the price of 
fuel  to  increase.  Because  our  operations  are  dependent  upon  diesel  fuel,  significant  increases  in  diesel  fuel  costs  could 
materially and adversely affect our results of operations and financial condition if we are unable to pass increased costs on to 
customers through rate increases or fuel surcharges.  Historically, we have sought to recover a portion of increases in fuel prices 
from  customers  through  fuel  surcharges,  and  during  2009,  in  an  attempt  to  further  manage  our  exposure  to  changes  in  fuel 
prices, we used derivative instruments designated as cash flow hedges on a limited basis.  During periods of rapidly rising fuel 
prices, fuel surcharge agreements do not cover 100% of the Company’s incremental fuel expense.  Therefore, fuel surcharges 
that can be collected do not always fully offset the increase in the cost of diesel fuel and there is no assurance that we will be 
able to execute successful hedges in the future.  To the extent we are not successful in the negotiations for fuel surcharges and 
hedging arrangements, our results of operations may be adversely affected.(cid:2)
 (cid:2)
Difficulty in driver and independent contractor recruitment and retention may have a materially adverse effect on our 
business.(cid:2)
 (cid:2)
Difficulty in attracting or retaining qualified drivers, including independent contractors, could have a materially adverse effect 
on our growth and profitability.  Our independent contractors are responsible for paying for their own equipment, fuel, and other 
(cid:2)

8

 
(cid:2)
operating  costs,  and  significant  increases  in  these  costs  could  cause  them  to  seek  higher  compensation  from  us  or  seek  other 
opportunities within or outside the trucking industry.  In addition, competition for drivers, which is always intense, may increase 
even more as the overall demand for freight services increases with a reversal of the current economic trends and conditions.  If 
a shortage of drivers should continue, or if we were unable to continue to attract and contract with independent contractors, we 
could  be  forced  to  limit  our  growth,  experience  an  increase  in  the  number  of  our  tractors  without  drivers,  or  be  required  to 
further  adjust  our  driver  compensation  package,  which  would  lower  our  profitability.  Increases  in  driver  compensation  could 
adversely affect our profitability if not offset by a corresponding increase in rates.(cid:2)
 (cid:2)
We operate in a highly regulated industry and increased costs of compliance with, or liability for violation of, existing or 
future regulations could have a materially adverse effect on our business. 
 (cid:2)
We operate in the United States pursuant to operating authority granted by the U.S. Department of Transportation (the "DOT"). 
Our  company  drivers  and  independent  contractors  also  must  comply  with  the  safety  and  fitness  regulations  of  the  DOT, 
including  those  relating  to  drug-  and  alcohol-testing  and  HOS.    Weight  and  equipment  dimensions  also  are  subject  to 
government  regulations.    We  also  may  become  subject  to  new  or  more  restrictive  regulations  relating  to  exhaust  emissions, 
drivers'  HOS,  ergonomics,  electronic,  on-board  recorders,  collective  bargaining,  security  at  ports,  and  other  matters  affecting 
safety or operating methods. The DOT is currently engaged in a rulemaking proceeding regarding drivers' HOS, and the result 
could negatively impact utilization of our equipment.(cid:2)
 (cid:2)
We are unable to predict what form the new rules may take, how a court may rule on such challenges to such rules and to what 
extent  the  FMCSA  might  attempt  to  materially  revise  the  rules  under  the  current  presidential  administration.  On  the  whole, 
however,  we  believe  any  modification  to  the  current  rules  will  decrease  productivity  and  cause  some  loss  of  efficiency,  as 
drivers and shippers may need to be retrained, computer programming may require modifications, additional drivers may need 
to  be  employed  or  engaged,  additional  equipment  may  need  to  be  acquired,  and  some  shipping  lanes  may  need  to  be 
reconfigured.  We are also unable to predict the effect of any new rules that might be proposed if the final rule is stricken by a 
court, but any such proposed rules could increase costs in our industry or decrease productivity.(cid:2)
 (cid:2)
On January 31, 2011 the FMCSA issued a Notice of Proposed Rulemaking regarding EOBR and HOS supporting documents.  
Through the proposed rules, the FMCSA is proposing to require certain motor carries operating commercial motor vehicles in 
interstate commerce to use EOBRs to document their drivers' HOS.  Under this proposal, all motor carriers currently required to 
maintain  records  of  duty  status  for  HOS  record  keeping  would  be  required  to  use  EOBRs  to  systematically  and  effectively 
monitor their drivers' compliance with HOS requirements.  Such installation could cause an increase in driver turnover, adverse 
information in litigation, and cost increases.    (cid:2)
 (cid:2)
Federal,  state,  and  municipal  authorities  have  implemented  and  continue  to  implement  various  security  measures,  including 
checkpoints and travel restrictions on large trucks. The Transportation Security Administration(the “TSA”) of the Department 
of Homeland Security has adopted regulations that require determination by the TSA that each driver who applies for or renews 
his or her license for carrying hazardous materials is not a security threat. This could reduce the pool of qualified drivers, which 
could  require  us  to  increase  driver  compensation,  limit  our  fleet  growth,  or  let  trucks  sit  idle.  These  regulations  also  could 
complicate  the  matching  of  available  equipment  with  hazardous  material  shipments,  thereby  increasing  our  response  time  on 
customer orders and our non-revenue miles. As a result, it is possible we may fail to meet the needs of our customers or may 
incur increased expenses to do so. These security measures could negatively impact our operating results.(cid:2)
 (cid:2)
Some states and municipalities have begun to restrict the locations and amount of time where diesel-powered tractors, such as 
ours, may idle, in order to reduce exhaust emissions. These restrictions could force us to alter our drivers' behavior, purchase 
on-board power units that replaces engine power and eliminates idling, or face a decrease in productivity.(cid:2)
 (cid:2)
CSA could adversely affect our profitability and operations, our ability to maintain or grow our fleet, and our customer 
relationships. 
 (cid:2)
Under  CSA,  drivers  and  fleets  are  evaluated  and  ranked  based  on  certain  safety-related  standards.  The  methodology  for 
determining a carrier's DOT safety rating has been expanded to include the on-road safety performance of the carrier's drivers. 
As a result, certain current and potential drivers may no longer be eligible to drive for us, our fleet could be ranked poorly as 
compared to our peers, and our safety rating could be adversely impacted. A reduction in eligible drivers or a poor fleet ranking 
may  result  in  difficulty  attracting  and  retaining  qualified  drivers,  including  impacting  our  number  of  unmanned  trucks,  and 
could  cause  our  customers  to  direct  their  business  away  from  us  and  to  carriers  with  higher  fleet  rankings,  which  would 
adversely affect our results of operations.  Additionally, competition for drivers with favorable safety ratings may increase and 
thus provide for increases in driver related compensation cost.  From time to time we could exceed the FMCSA's established 
intervention thresholds under certain categories.  If we exceed one or more of the thresholds, our drivers may be prioritized for 
(cid:2)

9

(cid:2)
intervention action or roadside inspection by regulatory authorities.  Additionally, we may incur greater than expected expenses 
in our attempts to improve our scores. 
(cid:2)
Our  operations  are  subject  to  various  environmental  laws  and  regulations,  the  violation  of  which  could  result  in 
substantial fines or penalties.(cid:2)
 (cid:2)
In addition to direct regulation by the DOT and other agencies, we are subject to various environmental laws and regulations 
dealing with the handling of hazardous materials, underground fuel storage tanks, and discharge and retention of storm-water. 
We operate in industrial areas, where truck terminals and other industrial facilities are located, and where groundwater or other 
forms  of  environmental  contamination  have  occurred.  Our  operations  involve  the  risks  of  fuel  spillage  or  seepage, 
environmental damage, and hazardous waste disposal, among others.  We also maintain bulk fuel storage and fuel islands at the 
majority of our facilities.  If we are involved in a spill or other accident involving hazardous substances, or if we are found to be 
in violation of applicable laws or regulations, it could have a materially adverse effect on our business and operating results. If 
we should fail to comply with applicable environmental regulations, we could be subject to substantial fines or penalties and to 
civil and criminal liability.(cid:2)
 (cid:2)
Our business also is subject to the effects of new tractor engine design requirements implemented by the EPA such as those that 
became  effective  October  1,  2002,  and  additional  EPA  emission  requirements  that  became  effective  in  January  2007  and 
January 2010 which are discussed above under "Risk Factors – Increased prices, reduced productivity, and restricted availability 
of new revenue equipment may adversely affect our earnings and cash flows."  Additional changes in the laws and regulations 
governing or impacting our industry could affect the economics of the industry by requiring changes in operating practices or by 
influencing the demand for, and the costs of providing, services to shippers.(cid:2)
 (cid:2)
We may not make acquisitions in the future, or if we do, we may not be successful in integrating the acquired company, 
either of which could have a materially adverse effect on our business.(cid:2)
 (cid:2)
Historically,  acquisitions  have  been  a  part  of  our  growth.  There  is  no  assurance  that  we  will  be  successful  in  identifying, 
negotiating,  or  consummating  any  future  acquisitions.  If  we  fail  to  make  any  future  acquisitions,  our  growth  rate  could  be 
materially and adversely affected. Any acquisitions we undertake could involve the dilutive issuance of equity securities and/or 
incurring  indebtedness.  In  addition,  acquisitions  involve  numerous  risks,  including  difficulties  in  assimilating  the  acquired 
company's operations, the diversion of our management's attention from other business concerns, risks of entering into markets 
in which we have had no or only limited direct experience, and the potential loss of customers, key employees, and drivers of 
the acquired company, all of which could have a materially adverse effect on our business and operating results.  If we make 
acquisitions in the future, we cannot guarantee that we will be able to successfully integrate the acquired companies or assets 
into our business.(cid:2)
 (cid:2)
If we are unable to retain our key employees or find, develop, and retain service center managers, our business, financial 
condition, and results of operations could be adversely affected.(cid:2)
 (cid:2)
We are highly dependent upon the services of several executive officers and key management employees. The loss of any of 
their services could have a short-term, negative impact on our operations and profitability.  We must continue to develop and 
retain a core group of managers if we are to realize our goal of expanding our operations and continuing our growth.  Failing to 
develop  and  retain  a  core  group  of  managers  could  have  a  materially  adverse  effect  on  our  business.  We  have  developed  a 
structured business plan and procedures to prevent a long-term effect on future profitability due to the loss of key management 
employees.  (cid:2)
 (cid:2)
The Company previously announced that Russell Gerdin, the Company's Chairman and Chief Executive Officer is currently on 
a leave of absence for health reasons.  During Russell Gerdin's absence, Michael Gerdin, the Company's President, has assumed 
all of Russell Gerdin's responsibilities including the responsibilities of Chairman of the Board and Principal Executive Officer 
for SEC reporting purposes.   Should Russell Gerdin not be able to return to the Company, the Company's share price may be 
negatively impacted.  (cid:2)
 (cid:2)
We are highly dependent on a few major customers, the loss of one or more of which could have a materially adverse 
effect on our business.(cid:2)
 (cid:2)
A significant portion of our revenue is generated from several major customers.  For the year ended December 31, 2010, our top 
25 customers, based on revenue, accounted for approximately 73.1% of our gross revenue. This was not significantly different 
than  the  previous  year.  One  customer  accounted  for  approximately  12.6%  of  gross  revenue  in  2010.  No  other  customer 

(cid:2)

10

(cid:2)
accounted  for  as  much  as  ten  percent  of  revenue.  A  reduction  in  or  termination  of  our  services  by  one  or  more  of  our  major 
customers could have a materially adverse effect on our business and operating results.(cid:2)
 (cid:2)
If  the  estimated  fair  value  of  auction  rate  securities  continue  to  remain  below  cost  or  if  the  fair  value  decreases 
significantly from the current fair value, we may be required to record an impairment of these investments, through a 
charge in the consolidated statement of income, which could have a materially adverse effect on our earnings.(cid:2)
 (cid:2)
All  of  our  long-term  investments  as  of  December 31, 2010  were  in  tax  free;  auction  rate  student  loan  educational  bonds 
primarily  backed  by  the  U.S.  government.  The  investments  typically  have  an  interest  reset  provision  of  35  days  with 
contractual maturities that range from 14 to 37 years as of December 31, 2010.  At the reset date we historically had the option 
to roll the investments and reset the interest rate or sell the investments in an auction.  We historically received the par value of 
the  investment  plus  accrued  interest  on  reset  date  if  the  underlying  investment  was  sold.  Primarily  all  long  term  investments 
held  by  us  (99.2%  of  par  value)  have  AAA  (or  equivalent)  ratings  from  recognized  rating  agencies.  We  only  hold  senior 
positions of underlying securities.  We have not invested in other asset backed securities and do not have direct securitized sub-
prime mortgage loans exposure or loans to, commitments in, or investments in sub-prime lenders.  When we elect to participate 
in an auction and therefore sell investments, there is no guarantee that a willing buyer will purchase the security resulting in us 
receiving cash upon the election to sell.  During the quarter ended March 31, 2008 we began experiencing failures in the auction 
process  of  auction  rate  securities  that  have  continued  through  December 31, 2010.  The  result  is  a  lack  of  liquidity  in  these 
investments.   These investments were approximately 16% of our total assets at December 31, 2010.(cid:2)
 (cid:2)
As of December 31, 2010, all of our auction rate securities were associated with unsuccessful auctions.  Upon an unsuccessful 
auction, the interest rate of the underlying investment is reset to a default interest rate.  Until a subsequent auction is successful 
or the underlying security is called by the issuer, we will be unable to sell these securities.  Based on the unsuccessful auctions 
that began during February 2008 and continued through December 31, 2010, we have classified these investments as long-term 
investments.   In addition, we recorded an adjustment to fair value to reflect the lack of liquidity in these securities through an 
adjustment to accumulated other comprehensive loss.  Since auction failures began and continuing through December 31, 2010, 
there were no instances of delinquencies or non-payment of applicable interest from the issuers.  We have no assurance that we 
will be able to sell these investments at par and cannot predict whether future auctions related to our auction rate securities will 
be  successful.  Should  we  have  liquidity  requirements  before  these  financial  institutions  provide  liquidity  to  auction  rate 
securities,  we  may  be  required  to  discount  these  securities  in  order  to  liquidate  them.  We  will  continue  to  monitor  these 
investments  and  ongoing  market  conditions  in  future  periods  to  assess  impairments  considered  to  be  other  than 
temporary.  Should  estimated  fair  value  continue  to  remain  below  cost  or  the  fair  value  decrease  significantly  due  to credit 
related issues, we may be required to record an impairment of these investments, through a charge in the consolidated statement 
of income.  Based on our current financial position, we do not believe that we will have to sell these securities at a discount, 
however, if our financial condition changes and we were able to sell them at a discount, it could have a materially adverse effect 
on our financial results.(cid:2)
 (cid:2)
Under current U.S. generally accepted accounting principles (“GAAP”) for valuing investments reported as available-for-sale, 
we  must  value  those  assets  at  the  prices  that  would  be  received  to  sell  an  asset  in  an  orderly  transaction  between  market 
participants at the measurement date.  The estimated fair value of the underlying investments as of December 31, 2010 declined 
below amortized cost of the investments, as a result of liquidity issues in the auction rate markets.  As a result of the fair value 
measurements, we recognized an unrealized loss and reduction to investments, of $8.6 million during the year ended December 
31,  2008.  The  estimated  fair  value  of  the  underlying  investments  remained  below  amortized  costs  of  the  investments 
throughout  2009  and  2010.  A  $3.3  million  reduction  to  the  unrealized  loss  was  recognized  during  2009  and  another  $2.5 
million  reduction  in  2010  due  to  improved  market  conditions  and  the  call  of  some  auction  rate  securities  at  par  value  plus 
accrued interest.  (cid:2)
 (cid:2)
Seasonality and the impact of weather affect our operations and profitability.(cid:2)
 (cid:2)
Our tractor productivity decreases during the winter season because inclement weather impedes operations, and some shippers 
reduce their shipments after the winter holiday season. Revenue can also be affected by bad weather and holidays, since revenue 
is  directly  related  to  available  working  days  of  shippers.  At  the  same  time,  operating  expenses  increase  and  fuel  efficiency 
declines  because  of  engine  idling  and  harsh  weather  which  creates  higher  accident  frequency,  increased  claims,  and  more 
equipment repairs. We can also suffer short-term impacts from weather-related events such as hurricanes, blizzards, ice storms, 
and floods that could harm our results or make our results more volatile.(cid:2)
 (cid:2)

(cid:2)

11

 
 
 
(cid:2)
Ongoing insurance and claims expenses could significantly reduce our earnings.(cid:2)
 (cid:2)
Our future insurance and claims expense might exceed historical levels, which could reduce our earnings. We self-insure for a 
portion  of  our  claims  exposure  resulting  from  workers’  compensation,  auto  liability,  general  liability,  cargo  and  property 
damage claims, as well as employees’ health insurance. We also are responsible for our legal expenses relating to such claims. 
We  reserve  currently  for  anticipated  losses  and  related  expenses.  We  periodically  evaluate  and  adjust  our  claims  reserves  to 
reflect trends in our own experience as well as industry trends. However, ultimate results may differ from our estimates, which 
could  result  in  losses  over  our  reserved  amounts.  We  do  not  currently  maintain  directors’  and  officers’  insurance  coverage, 
although we are obligated to indemnify them against certain liabilities they may incur while serving in such capacities.(cid:2)
 (cid:2)
We  maintain  insurance  with  licensed  insurance  carriers  for  the  amounts  in  excess  of  our  self-insured  portion.  Although  we 
believe the aggregate insurance limits should be sufficient to cover reasonably expected claims, it is possible that one or more 
claims could exceed our aggregate coverage limits. Insurance carriers that provide excess insurance coverage to the Company 
currently and for past claim years have encountered financial issues.  We do not currently believe the financial issues faced by 
our  insurance  companies  will  affect  our  current  or  prior  insurance  coverage  or  our  ability  to  obtain  similar  insurance  in  the 
future.  Insurance carriers have raised premiums for many businesses, including trucking companies. As a result, our insurance 
and claims expense could increase, or we could raise our self-insured retention when our policies are renewed. During 2009 we 
increased our retention limits for auto liability coverage from $1 million per occurrence to $2 million per occurrence to partially 
offset increased insurance costs.   If these expenses increase, or if we experience a claim in excess of our coverage limits, or we 
experience  a claim  for which coverage is not provided, or we experience  a  claim that is  covered  and our  insurance company 
fails to perform, results of our operations and financial condition could be materially and adversely affected. 

We are dependent on computer and communications systems, and a systems failure could cause a significant disruption 
to our business.(cid:2)
 (cid:2)
Our business depends on the efficient and uninterrupted operation of our computer and communications hardware systems and 
infrastructure.  We  currently  use  a  centralized  computer  network  and  regular  communication  to  achieve  system-wide  load 
coordination.  Our operations and those of our technology and communications service providers are vulnerable to interruption 
by  fire,  earthquake,  power  loss,  telecommunications  failure,  terrorist  attacks,  internet  failures,  computer  viruses,  and  other 
events beyond our control. In the event of a significant system failure, our business could experience significant disruption.(cid:2)
 (cid:2)
PROPERTIES(cid:2)
 (cid:2)
The  Company's  headquarters  are  located  in  North  Liberty,  Iowa  which  is  located  on  Interstate  380  near  the  intersection  of 
Interstates 380 and 80.  The headquarters is located on 40 acres of land along the Cedar Rapids/Iowa City business corridor and 
includes  a  65,000  square  foot  office  building  and  a  32,600  square  foot  shop  and  maintenance  building.    This  represents  a 
centralized location along the Cedar Rapids/Iowa City business corridor.(cid:2)
 (cid:2)
The following table provides information regarding the Company’s facilities and/or offices:(cid:2)
 (cid:2)
Company Location(cid:2)
North Liberty, Iowa(cid:2)
Ft. Smith, Arkansas(cid:2)
O’Fallon, Missouri(cid:2)
Atlanta, Georgia(cid:2)
Columbus, Ohio(cid:2)
Jacksonville, Florida(cid:2)
Kingsport, Tennessee(cid:2)
Olive Branch, Mississippi(cid:2)
Chester, Virginia(cid:2)
Carlisle, Pennsylvania(cid:2)
Phoenix, Arizona(cid:2)
Seagoville, Texas(cid:2)

Fuel(cid:2) Owned or Leased(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)

Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)
Owned(cid:2)

Office(cid:2)
Yes(cid:2)
No(cid:2)
No(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)

Shop(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)
Yes(cid:2)

(cid:2)

12

 
 
 
 
(cid:2)
LEGAL PROCEEDINGS(cid:2)
 (cid:2)
The  Company  is  a  party  to  ordinary,  routine  litigation  and  administrative  proceedings  incidental  to  its  business.  These 
proceedings  primarily  involve  claims  for  personal  injury,  property  damage,  cargo,  and  workers’  compensation  incurred  in 
connection  with  the  transportation  of  freight.  The  Company  maintains  insurance  to  cover  liabilities  arising  from  the 
transportation of freight for amounts in excess of certain self-insured retentions.(cid:2)

 (cid:2)

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS, AND ISSUER 
PURCHASES OF EQUITY SECURITIES(cid:2)

 (cid:2)
Price Range of Common Stock 
 (cid:2)
The Company’s common stock trades on the NASDAQ Global Select Market under the symbol HTLD.  The following table 
sets forth, for the calendar periods indicated, the range of high and low price quotations for the Company’s common stock as 
reported  by  the  NASDAQ  Global  Select  Market  and  the  Company’s  dividends  declared  per  common  share  from  January  1, 
2009 to December 31, 2010.(cid:2)

Dividends 
declared per 
Common 
Share(cid:2)

Low(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)

Period(cid:2)
Calendar Year(cid:2) 2010(cid:2)
1st Quarter(cid:2)
2nd Quarter(cid:2)
3rd Quarter(cid:2)
4th Quarter(cid:2)
Calendar Year(cid:2) 2009(cid:2)
1st Quarter(cid:2)
2nd Quarter(cid:2)
3rd Quarter(cid:2)
4th Quarter(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)

 (cid:2)
$(cid:2)

$(cid:2)

High(cid:2)

(cid:2)
(cid:2)  (cid:2)
16.73(cid:2)(cid:2) (cid:2) $(cid:2)
17.18(cid:2)(cid:2) (cid:2)
16.43(cid:2)(cid:2) (cid:2)
16.77(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)

16.20(cid:2)(cid:2) (cid:2) $(cid:2)
16.96(cid:2)(cid:2) (cid:2)
15.84(cid:2)(cid:2) (cid:2)
15.80(cid:2)(cid:2) (cid:2)

(cid:2)
(cid:2)  (cid:2)
13.48(cid:2)(cid:2) (cid:2) $(cid:2)
14.33(cid:2)(cid:2) (cid:2)
14.14(cid:2)(cid:2) (cid:2)
14.35(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)

11.89(cid:2)(cid:2) (cid:2) $(cid:2)
14.00(cid:2)(cid:2) (cid:2)
13.70(cid:2)(cid:2) (cid:2)
13.21(cid:2)(cid:2) (cid:2)

0.02(cid:2)(cid:2)
0.02(cid:2)(cid:2)
1.02(cid:2)(cid:2)
0.02(cid:2)(cid:2)
 (cid:2)
0.02(cid:2)(cid:2)
0.02(cid:2)(cid:2)
0.02(cid:2)(cid:2)
0.02(cid:2)(cid:2)

 (cid:2)
On February 22, 2011, the last reported sale price of our common stock on the NASDAQ Global Select Market was $17.01 per 
share. 
 (cid:2)
The prices reported reflect inter-dealer quotations without retail mark-ups, markdowns or commissions, and may not represent 
actual transactions.  As of February 22, 2011, the Company had 176 stockholders of record of its common stock.  However, the 
Company estimates that it has a significantly greater number of stockholders because a substantial number of the Company’s 
shares of record are held by brokers or dealers for their customers in street names.(cid:2)
 (cid:2)
Dividend Policy(cid:2)
 (cid:2)
During  the  third  quarter  of  2003,  the  Company  announced  the  implementation  of  a  quarterly  cash  dividend  program.  The 
Company  has  declared  and  paid  quarterly  dividends  for  the  past  thirty  consecutive  quarters.  During  2010  and  2009,  the 
Company declared quarterly dividends as detailed below.(cid:2)
 (cid:2)

(cid:2)

13

  
 
(cid:2)
 (cid:2)
 (cid:2)
Announcement date(cid:2)
Record date(cid:2)
Payment date(cid:2)
Payment amount (per common 
share)(cid:2)
Payment amount total for all shares 
(in millions)(cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
Announcement date(cid:2)
Record date(cid:2)
Payment date(cid:2)
Payment amount (per common 
share)(cid:2)
Payment amount total for all shares 
(in millions)(cid:2)

1st Quarter(cid:2)

(cid:2)
(cid:2)
(cid:2) March 11, 2010(cid:2)
(cid:2) March 25, 2010(cid:2)
(cid:2)
April 6, 2010(cid:2)

(cid:2)

(cid:2)

$0.02(cid:2)

$1.8(cid:2)

(cid:2)
(cid:2)
1st Quarter(cid:2)
(cid:2) March 9, 2009(cid:2)
(cid:2) March 20, 2009(cid:2)
(cid:2)
April 2, 2009(cid:2)

(cid:2)

(cid:2)

$0.02(cid:2)

$1.8(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)

2010 Period(cid:2)

2nd Quarter(cid:2)
June 11, 2010(cid:2)
June 22, 2010(cid:2)
July 2, 2010(cid:2)

4th Quarter(cid:2)

3rd Quarter(cid:2)

(cid:2)
(cid:2)
(cid:2) September 14, 2010(cid:2) (cid:2) November 30, 2010(cid:2)
(cid:2) September 24, 2010(cid:2) (cid:2) December 10, 2010(cid:2)
(cid:2) December 20, 2010(cid:2)
(cid:2) October 5, 2010(cid:2)

$0.02(cid:2)

$1.8(cid:2)

(cid:2)

(cid:2)

$1.02(cid:2)

$92.5(cid:2)

(cid:2)

(cid:2)

$0.02(cid:2)

$1.8(cid:2)

2009 Period(cid:2)

2nd Quarter(cid:2)
June 8, 2009(cid:2)
June 19, 2009(cid:2)
July 2, 2009(cid:2)

4th Quarter(cid:2)

3rd Quarter(cid:2)

(cid:2)
(cid:2)
(cid:2) September 10, 2009(cid:2) (cid:2) November 30, 2009(cid:2)
(cid:2) September 21, 2009(cid:2) (cid:2) December 11, 2009(cid:2)
(cid:2) December 22, 2009(cid:2)
(cid:2) October 2, 2009(cid:2)

$0.02(cid:2)

$1.8(cid:2)

(cid:2)

(cid:2)

$0.02(cid:2)

$1.8(cid:2)

(cid:2)

(cid:2)

$0.02(cid:2)

$1.8(cid:2)

 (cid:2)
The Company does not currently intend to discontinue the quarterly cash dividend program.  However, future payments of cash 
dividends will depend upon the financial condition, results of operations and capital requirements of the Company, as well as 
other factors deemed relevant by the Board of Directors.(cid:2)

Stock Repurchase(cid:2)
 (cid:2)
In September 2001, the Board of Directors of the Company authorized a program to repurchase 15.4 million shares, adjusted for 
stock splits of the Company’s common stock in open market or negotiated transactions using available cash, cash equivalents 
and investments.  During 2009 and 2008, 3.5 million and 2.7 million shares were repurchased in the open market and retired for  
$45.4 million and $36.4 million, respectively, or $12.81 and $13.38 per share.  The cost of such shares purchased and retired in 
excess  of  their  par  value  in  the  amount  of  approximately  of  $45.3  million  and  $36.4  million  during  the  years  ended 
December 31, 2009  and  2008  was  charged  to  retained  earnings.  There  were  no  shares  repurchased  during  2010.    The 
authorization  to  repurchase  remains  open  at  December 31, 2010  and  has  no  expiration  date.  The  repurchase  program  may  be 
suspended or discontinued at any time without prior notice.  Approximately 6.5 million shares remain authorized for repurchase 
under the program.(cid:2)
 (cid:2)
Share Based Compensation(cid:2)
 (cid:2)
As  of  December 31, 2010  there  are  no  securities  authorized  for  issuance  under  equity  compensation  plans.    As  there  was  no 
share  based  compensation  issued,  outstanding  or  unvested  during  2010,  2009,  or  2008,  there  is  no  effect  on  the  Company’s 
results of operations for the years ended December 31, 2010, 2009, and 2008.(cid:2)
 (cid:2)

(cid:2)

14

 
 
(cid:2)
SELECTED FINANCIAL DATA(cid:2)
 (cid:2)
The selected consolidated financial data presented below is derived from the Company’s consolidated financial statements. The 
information set forth below should be read in conjunction with "Management’s Discussion and Analysis of Financial Condition 
and  Results  of  Operations"  and  the  Company’s  consolidated  financial  statements  and  notes  thereto  included  in  within  this 
annual report.(cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
Statements of Income Data:(cid:2)
Operating revenue(cid:2)
Operating expenses:(cid:2)

Year Ended December 31,(cid:2)
(in thousands, except per share data)(cid:2)
2007(cid:2)
2008(cid:2)
2009(cid:2)

(cid:2)
(cid:2)  (cid:2)
499,516(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)

(cid:2)
(cid:2)  (cid:2)
459,539(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)

(cid:2)
(cid:2)  (cid:2)
625,600(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)

571,919(cid:2)(cid:2)

2010(cid:2)

2006(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)  (cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)

167,980(cid:2)(cid:2) (cid:2)
9,460(cid:2)(cid:2) (cid:2)
126,477(cid:2)(cid:2) (cid:2)
17,086(cid:2)(cid:2) (cid:2)
8,480(cid:2)(cid:2) (cid:2)
12,526(cid:2)(cid:2) (cid:2)
3,187(cid:2)(cid:2) (cid:2)
61,949(cid:2)(cid:2) (cid:2)
14,239(cid:2)(cid:2) (cid:2)
(13,317(cid:2))(cid:2)(cid:2)
408,067(cid:2)(cid:2) (cid:2)
91,449(cid:2)(cid:2) (cid:2)
1,424(cid:2)(cid:2) (cid:2)
92,873(cid:2)(cid:2) (cid:2)
30,657(cid:2)(cid:2) (cid:2)
62,216(cid:2)(cid:2) (cid:2) $(cid:2)
90,689(cid:2)(cid:2) (cid:2)

0.69(cid:2)(cid:2) (cid:2) $(cid:2)
1.080(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
144,886(cid:2)(cid:2) (cid:2) $(cid:2)
506,035(cid:2)(cid:2) (cid:2)
334,187(cid:2)(cid:2) (cid:2)

168,716(cid:2)(cid:2) (cid:2)
11,138(cid:2)(cid:2) (cid:2)
104,246(cid:2)(cid:2) (cid:2)
14,913(cid:2)(cid:2) (cid:2)
9,286(cid:2)(cid:2) (cid:2)
16,629(cid:2)(cid:2) (cid:2)
3,655(cid:2)(cid:2) (cid:2)
58,730(cid:2)(cid:2) (cid:2)
12,970(cid:2)(cid:2) (cid:2)
(19,708(cid:2))(cid:2)(cid:2)
380,575(cid:2)(cid:2) (cid:2)
78,964(cid:2)(cid:2) (cid:2)
2,338(cid:2)(cid:2) (cid:2)
81,302(cid:2)(cid:2) (cid:2)
24,353(cid:2)(cid:2) (cid:2)
56,949(cid:2)(cid:2) (cid:2) $(cid:2)
91,131(cid:2)(cid:2) (cid:2)

0.62(cid:2)(cid:2) (cid:2) $(cid:2)
0.080(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
77,460(cid:2)(cid:2) (cid:2) $(cid:2)
551,163(cid:2)(cid:2) (cid:2)
367,670(cid:2)(cid:2) (cid:2)

197,992(cid:2)(cid:2) (cid:2)
18,703(cid:2)(cid:2) (cid:2)
204,708(cid:2)(cid:2) (cid:2)
15,575(cid:2)(cid:2) (cid:2)
9,317(cid:2)(cid:2) (cid:2)
24,307(cid:2)(cid:2) (cid:2)
3,693(cid:2)(cid:2) (cid:2)
46,109(cid:2)(cid:2) (cid:2)
16,807(cid:2)(cid:2) (cid:2)
(9,558(cid:2))(cid:2)(cid:2)
527,653(cid:2)(cid:2) (cid:2)
97,947(cid:2)(cid:2) (cid:2)
9,132(cid:2)(cid:2) (cid:2)
107,079(cid:2)(cid:2) (cid:2)
37,111(cid:2)(cid:2) (cid:2)
69,968(cid:2)(cid:2) (cid:2) $(cid:2)
95,900(cid:2)(cid:2) (cid:2)

0.73(cid:2)(cid:2) (cid:2) $(cid:2)
0.080(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
70,065(cid:2)(cid:2) (cid:2) $(cid:2)
533,670(cid:2)(cid:2) (cid:2)
360,039(cid:2)(cid:2) (cid:2)

(cid:2)
(cid:2)  (cid:2)
591,893(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
196,303(cid:2)(cid:2) (cid:2)
21,421(cid:2)(cid:2) (cid:2)
164,285(cid:2)(cid:2) (cid:2)
12,314(cid:2)(cid:2) (cid:2)
9,454(cid:2)(cid:2) (cid:2)
18,110(cid:2)(cid:2) (cid:2)
3,857(cid:2)(cid:2) (cid:2)
48,478(cid:2)(cid:2) (cid:2)
17,380(cid:2)(cid:2) (cid:2)
(10,159(cid:2))(cid:2)(cid:2)
481,443(cid:2)(cid:2) (cid:2)
110,450(cid:2)(cid:2) (cid:2)
10,285(cid:2)(cid:2) (cid:2)
120,735(cid:2)(cid:2) (cid:2)
44,565(cid:2)(cid:2) (cid:2)
76,170(cid:2)(cid:2) (cid:2) $(cid:2)
97,735(cid:2)(cid:2) (cid:2)

0.78(cid:2)(cid:2) (cid:2) $(cid:2)
2.080(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
182,546(cid:2)(cid:2) (cid:2) $(cid:2)
526,294(cid:2)(cid:2) (cid:2)
342,759(cid:2)(cid:2) (cid:2)

189,179(cid:2)(cid:2)
24,388(cid:2)(cid:2)
146,240(cid:2)(cid:2)
12,647(cid:2)(cid:2)
9,143(cid:2)(cid:2)
16,621(cid:2)(cid:2)
3,721(cid:2)(cid:2)
47,351(cid:2)(cid:2)
17,356(cid:2)(cid:2)
(18,144(cid:2))(cid:2)
448,502(cid:2)(cid:2)
123,417(cid:2)(cid:2)
11,732(cid:2)(cid:2)
135,149(cid:2)(cid:2)
47,978(cid:2)(cid:2)
87,171(cid:2)(cid:2)
98,359(cid:2)(cid:2)
0.89(cid:2)(cid:2)
0.075(cid:2)(cid:2)

294,252(cid:2)(cid:2)
669,070(cid:2)(cid:2)
495,024(cid:2)(cid:2)

Salaries, wages, and benefits(cid:2)
Rent and purchased transportation(cid:2)
Fuel(cid:2)
Operations and maintenance(cid:2)
Operating taxes and licenses(cid:2)
Insurance and claims(cid:2)
Communications and utilities(cid:2)
Depreciation (1)(cid:2)
Other operating expenses(cid:2)
Gain on disposal of property and equipment(cid:2)

 (cid:2)

Operating income (1)(cid:2)

Interest income(cid:2)
Income before income taxes (1)(cid:2)
Federal and state income taxes(cid:2)
Net income (1)(cid:2)
Weighted average shares outstanding(cid:2)
Earnings per share (1)(cid:2)
Dividends declared per share(cid:2)
Balance Sheet data:(cid:2)
Net working capital (2) (3)(cid:2)
Total assets (3)(cid:2)
Stockholders' equity(cid:2)

 (cid:2)
The Company had no long-term debt during any of the five years presented. 
 (cid:2)

(1)(cid:2) Effective January 1, 2009, the Company changed its estimate of depreciation expense on tractors acquired subsequent to 
January 1, 2009, to 150% declining balance, to better reflect the estimated trade value of the tractors at the estimated 
trade  date.  Tractors  acquired  prior  to  December  31,  2008  will  continue  to  be  depreciated  using  the  125%  declining 
balance method.  (cid:2)

 (cid:2)
(2)(cid:2) Reflects the reclassification of auction rate security investments classified as short-term investments as of December 31, 
2007 to long-term investments as of December 31, 2008 due to auction failures that began in February 2008 and have 
continued through December 31, 2010.(cid:2)

 (cid:2)

15

 
(cid:2)

(3)(cid:2) The Company maintains insurance accruals to reflect the estimated cost for auto liability, cargo loss and damage, bodily 
injury and property damage (BI/PD), and workers' compensation claims, including estimated loss and loss adjustment 
expenses incurred but not reported, and not covered by insurance.   During 2009 the Company identified errors related 
to  the  classification  of  current  and  long-term  insurance  accruals  and  the  associated  deferred  tax  implications.  As  a 
result,  the  Company’s  historical  current  assets,  current  liabilities  and  long-term  liabilities  were  misstated.   In 
accordance  with  the  Securities  and  Exchange  Commission's  (“SEC”)  Staff  Accounting  Bulletin  (SAB)  No.  99, 
Materiality, and SAB No. 108, Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in 
Current Year Financial Statements, management evaluated the materiality of the errors from qualitative and quantitative 
perspectives, and concluded that the error was immaterial to the 2008 period.  Consequently, the Company revised its 
historical  current  and  long-term  liabilities  as  of  December  31,  2008  to  be  consistent  with  the  December  31,  2009 
presentation which was consistently applied as of December 31, 2010.  The change resulted in a decrease of $24 million 
to current assets and a decrease of $60.2 million to current liabilities from amounts previously reported as of December 
31, 2008.  The Company has not adjusted historical net working capital to reflect this change in classification for periods 
ended December 31, 2007 and prior as the amounts are not considered material.(cid:2)

 (cid:2)

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS(cid:2)
 (cid:2)
This section contains certain statements that may be considered forward-looking statements within the meaning of Section 27A 
of  the  Securities  Act  of  1933,  as  amended,  and  Section  21E  of  the  Securities  Exchange  Act  of  1934,  as  amended,  and  such 
statements are subject to the safe harbor created by such sections. All statements, other than statements of historical fact, are 
statements  that  could  be  deemed  forward-looking  statements,  including  without  limitation:  any  projections  of  earnings, 
revenues, or other financial items; any statement of plans, strategies, and objectives of management for future operations; any 
statements  concerning  proposed  new  services  or  developments;  any  statements  regarding  future  economic  conditions  or 
performance; and any statements of belief and any statement of assumptions underlying any of the foregoing.  Such statements 
may  be  identified  by  their  use  of  terms  or  phrases  such  as  “expects,”  “estimates,”  “projects,”  “believes,”  “anticipates,” 
“intends,”  “may”  “could,  ”  and  similar  terms  and  phrases.  Forward-looking  statements  are  inherently  subject  to  risks  and 
uncertainties,  some  of  which  cannot  be  predicted  or  quantified,  which  could  cause  future  events  and  actual  results  to  differ 
materially from those set forth in, contemplated by, or underlying the forward-looking statements. Factors that could cause or 
contribute  to  such  differences  include,  but  are  not  limited  to,  those  discussed  in  the  section  entitled  "Risk  Factors,"  set  forth 
above.  Readers should review and consider the factors discussed in “Risk Factors” of this Annual Report on Form 10-K, along 
with  various  disclosures  in  our  press  releases,  stockholder  reports,  and  other  filings  with  the  Securities  and  Exchange 
Commission.(cid:2)
 (cid:2)
All  such  forward-looking  statements  speak  only  as  of  the  date  of  this  Annual  Report.  You  are  cautioned  not  to  place  undue 
reliance  on  such  forward-looking  statements.  The  Company  expressly  disclaims  any  obligation  or  undertaking  to  release 
publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's 
expectations  with  regard  thereto  or  any  change  in  the  events,  conditions,  or  circumstances  on  which  any  such  statement  is 
based.(cid:2)
 (cid:2)
Overview 
 (cid:2)
Heartland  Express,  Inc.  is  a  short-to-medium  haul  truckload  carrier  with  corporate  headquarters  in  North  Liberty,  Iowa  and 
operating office and shop combined regional terminal locations in nine states and two shop only locations outside of Iowa.  The 
Company  provides  regional  dry  van  truckload  services  through  its  regional  terminals  plus  its  corporate  headquarters.  The 
Company  transports  freight  for  major  shippers  and  generally  earns  revenue  based  on  the  number  of  miles  per  load 
delivered.  The  Company’s  eleven  regional  operating  divisions,  not  including  operations  at  the  corporate  headquarters, 
accounted  for  71.3%,  72.6%,  and  73.5%  of  the  2010,  2009,  and  2008  operating  revenues,  respectively.  The  Company  takes 
pride  in  the  quality  of  the  service  that  it  provides  to  its  customers.  The  keys  to  maintaining  a  high  level  of  service  are  the 
availability of late-model equipment and experienced drivers.(cid:2)
 (cid:2)
Operating efficiencies and cost controls are achieved through equipment utilization, operating a fleet of late model equipment, 
maintaining  an  industry  leading  driver  to  non-driver  employee  ratio,  and  the  effective  management  of  fixed  and  variable 
operating  costs.  The  industry  experienced  soft  freight  demand  in  2008,  which  worsened  throughout  2009  creating  downward 
pressures  on  freight  rates  and  fuel  surcharge  rates  throughout  2009  and  into  early  2010.  During  2010  industry  capacity 
tightened  although  current  freight  volumes  are  still  below  volumes  experienced  prior  to  the  recent  recession.    The  tightening 
capacity  in  the  industry  with  an  increase  in  freight  volumes,  compared  to  2009,  allowed  for  stabilization  and  certain 
improvements in freight rates  during 2010 which management expects to continue into 2011.  (cid:2)

(cid:2)

16

 
(cid:2)
 (cid:2)
As  fuel  prices  soared  to  historical  highs  during  2008,  containment  of  fuel  cost  became  a  top  priority  of  management.  The 
Company continued to address fuel initiative strategies to effectively manage fuel costs during 2009 and 2010.  These initiatives 
included  strategic  fueling  of  our  trucks  whether  it  be  terminal  fuel  or  over-the-road  fuel,  reduction  of  tractor  idle  time, 
controlling  out-of-route  miles,  increased  fuel  economy  through  new  tractors  acquired  in  2008  through  2010,  and  to  a  lesser 
extent  fuel  hedging.  These  initiatives  proved  beneficial  during  2010.    The  U.S.  average  price  of  diesel  fuel  increased  21.2% 
from approximately $2.47 per gallon to approximately $3.00 per gallon and the Company's miles increased in 2010 compared to 
2009;  however  fuel  expense,  net  of  fuel  surcharge  revenues,  only  increased  0.8%.    At  December 31, 2010,  the  Company’s 
tractor fleet had an average age of 1.8 years while the trailer fleet had an average age of 6.0 years.  The Company continues to 
focus on growing internally by providing quality service to targeted customers with a high density of freight in the Company’s 
regional  operating  areas.    In  addition  to  the  development  of  its  regional  operating  centers,  the  Company  has  made  five 
acquisitions since 1987.  We believe our commitment to quality service allowed the Company to hold its freight rates relatively 
stable throughout 2009, during the most recent recession, in comparison to our competitors, better positioning the Company for 
future  growth.    Future  growth  is  dependent  upon  several  factors  including  the  level  of  economic  growth  and  the  related 
customer  demand,  the  available  capacity  in  the  trucking  industry,  potential  acquisition  opportunities,  and  the  availability  of 
experienced drivers.(cid:2)
 (cid:2)
The  Company  hires  only  experienced  drivers  (minimum  1  year  of  driving  experience)  with  safe  driving  records.  In  order  to 
attract and retain experienced drivers who understand the importance of customer service, the Company has sought to solidify 
its position as an industry leader in driver compensation by increasing driver compensation three out of the last seven years.  In 
the opinion of management, the Company is the top or is near the top compensation pay per mile to drivers in the markets it 
operates.  (cid:2)
 (cid:2)
The Company has been recognized as one of the Forbes magazine's “200 Best Small Companies in America” eighteen times in 
the past twenty-four years and for eight of the past nine years as well as being awarded Logistics Management Magazine Quest 
for Quality Award for the eighth straight year as well as BP Lubricants USA safe driving award for the past four consecutive 
years.  The  Company  has  paid  cash  dividends  over  the  past  thirty  consecutive  quarters,  including  special  dividends  of  $196.5 
million  in  May,  2007  and  $90.7  million  in  October,  2010.  The  Company  became  publicly  traded  in  November,  1986  and  is 
traded on the NASDAQ National Market under the symbol HTLD.(cid:2)
 (cid:2)
The Company ended the year with operating revenues of $499.5 million, including fuel surcharges, net income of $62.2 million, 
and  earnings  per  share  of  $0.69  on  weighted  average  outstanding  shares  of  90.7  million.  The  Company  posted  an  81.7% 
operating ratio (operating expenses as a percentage of operating revenues) in 2010 compared to 82.8% in 2009 and a 12.5% net 
margin (net income as a percentage of operating revenues) in 2010 compared to 12.4% in 2009. The Company had total assets 
of  $506.0  million  at  December 31, 2010.    The  Company  achieved  a  return  on  assets  of  11.8%  and  a  return  on  equity  of 
17.7%.  The  Company’s  cash  flow  from  operations  for  the  year  of  $98.6  million  was  19.7%  of  operating  revenues.  The 
Company  took  in  $68.1  million  in  net  investing  cash  flows,  mainly  due  to  the  calls  of  auction  rate  securities,  and  had  cash 
outflows of $97.9 million related to dividend payments to our shareholders during 2010.  As a result, the Company increased 
cash  and  cash  equivalents  $68.8  million  during  the  year  ended  December 31, 2010.  The  Company  ended  the  year  with  cash, 
cash equivalents, and investments of $209.8 million and a debt-free balance sheet.(cid:2)

(cid:2)

17

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
(cid:2)
Results of Operations 
 (cid:2)
The following table sets forth the percentage relationships of expense items to total operating revenue for the years indicated. 
 (cid:2)
 (cid:2)
 (cid:2)
Operating revenue(cid:2)
Operating expenses:(cid:2)

Salaries, wages, and benefits(cid:2)
Rent and purchased transportation(cid:2)
Fuel(cid:2)
Operations and maintenance(cid:2)
Operating taxes and license(cid:2)
Insurance and claims(cid:2)
Communications and utilities(cid:2)
Depreciation(cid:2)
Other operating expenses(cid:2)
Gain on disposal of property and equipment(cid:2)

Operating income(cid:2)

Interest income(cid:2)

Income before income taxes(cid:2)

Income taxes(cid:2)

Net income(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
 (cid:2)(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

Year Ended December 31,(cid:2)
(cid:2)
2009(cid:2)
100.0(cid:2)%(cid:2)(cid:2)
 (cid:2)(cid:2)
36.7(cid:2)%(cid:2)(cid:2)
(cid:2)
2.4(cid:2)(cid:2)
(cid:2)
22.7(cid:2)(cid:2)
(cid:2)
3.2(cid:2)(cid:2)
(cid:2)
2.0(cid:2)(cid:2)
(cid:2)
3.6(cid:2)(cid:2)
(cid:2)
0.8(cid:2)(cid:2)
(cid:2)
12.8(cid:2)(cid:2)
(cid:2)
2.8(cid:2)(cid:2)
(4.3(cid:2))(cid:2) (cid:2)
82.8(cid:2)%(cid:2)(cid:2)
17.2(cid:2)%(cid:2)(cid:2)
(cid:2)
0.5(cid:2)(cid:2)
17.7(cid:2)%(cid:2)(cid:2)
5.3(cid:2)(cid:2)
(cid:2)
12.4(cid:2)%(cid:2)(cid:2)

(cid:2)
2010(cid:2)
100.0(cid:2)%(cid:2)(cid:2)
 (cid:2)(cid:2)
33.6(cid:2)%(cid:2)(cid:2)
(cid:2)
1.9(cid:2)(cid:2)
(cid:2)
25.3(cid:2)(cid:2)
(cid:2)
3.4(cid:2)(cid:2)
(cid:2)
1.7(cid:2)(cid:2)
(cid:2)
2.5(cid:2)(cid:2)
(cid:2)
0.6(cid:2)(cid:2)
(cid:2)
12.4(cid:2)(cid:2)
(cid:2)
2.9(cid:2)(cid:2)
(2.7(cid:2))(cid:2) (cid:2)
81.7(cid:2)%(cid:2)(cid:2)
18.3(cid:2)%(cid:2)(cid:2)
(cid:2)
0.5(cid:2)(cid:2)
18.6(cid:2)%(cid:2)(cid:2)
6.1(cid:2)(cid:2)
(cid:2)
12.5(cid:2)%(cid:2)(cid:2)

2008(cid:2)
100.0(cid:2)%(cid:2)
 (cid:2)
31.6(cid:2)%(cid:2)
3.0(cid:2)(cid:2)
32.7(cid:2)(cid:2)
2.5(cid:2)(cid:2)
1.5(cid:2)(cid:2)
3.9(cid:2)(cid:2)
0.6(cid:2)(cid:2)
7.4(cid:2)(cid:2)
2.7(cid:2)(cid:2)
(1.5(cid:2))(cid:2)
84.3(cid:2)%(cid:2)
15.7(cid:2)%(cid:2)
1.5(cid:2)(cid:2)
17.1(cid:2)%(cid:2)
5.9(cid:2)(cid:2)
11.2(cid:2)%(cid:2)

 (cid:2)
Year Ended December 31, 2010 Compared With Year Ended December 31, 2009 
 (cid:2)
Operating revenue increased $40.0 million (8.7%), to $499.5 million for the year ended December 31, 2010 from $459.5 million 
in  the  2009  period.  The  increase  in  revenue  was  the  result  of  an  increase  in  line  haul  revenue  and  other  revenues  of 
approximately $18.0 million (4.4%) and a $22.0 million increase (41.2%) in fuel surcharge revenue from $53.3 million in 2009 
to $75.3 million in 2010.  Fuel surcharge revenues represent fuel costs passed on to customers based on customer specific fuel 
charge  recovery  rates  and  billed  loaded  miles.  Fuel  surcharge  revenues  increased  mostly  as  a  result  of  a  21.2%  increase  in 
average  DOE  diesel  fuel  prices  for  2010  compared  to  2009  with  additional  increases  due  to  increases  in  miles  driven  during 
2010.  Line  haul  revenues  increased  by  $17.9  million  (4.4%)  based  on  more  miles  driven  ($11.8  million)  and  increases  in 
average freight rates ($6.1 million).  Other revenues increased $0.1 million as these other fees are directly associated with loads 
and  miles  driven.  More  miles  during  2010  compared  to  2009  resulted  from  a  combination  of  increased  demand  for  shipping 
services as shippers were generally shipping more quantities of goods during 2010 based on improvements in overall economic 
conditions.(cid:2)
 (cid:2)
Salaries,  wages,  and  benefits  decreased  $0.7  million  (0.4%),  to  $168.0  million  for  the  year  ended  December 31, 2010  from 
$168.7  million  in  the  2009  period.  The  decrease  was  the  net  result of  a  $0.8  million  increase  (0.7%)  in  driver  wages,  a  $0.1 
million decrease (0.7%) in office and shop wages, a $1.5 million (22.9%) decrease in workers’ compensation and a $0.1 million 
increase  in  health  insurance  and  other  benefits  and  payroll  taxes.  During  2010,  employee  drivers  accounted  for  97%  and 
independent contractors for 3% of the total fleet miles compared to 96% and 4%, respectively, for 2009.  The Company driver 
wage increase was the net of an increase in miles driven due to freight volume increases in 2010 compared to 2009, offset by a 
decrease in mileage rates paid to new drivers hired subsequent to May 2009 to December 31, 2010.  Office and shop personnel 
wages decreased  primarily as a result of fewer non-driver personnel during 2010 compared to 2009.  Workers’ compensation 
expense decreased $1.5 million due to an overall decrease in frequency and severity of claims incurred.(cid:2)
 (cid:2)
Rent and purchased transportation decreased $1.7 million (15.1%), to $9.5 million for the year ended December 31, 2010 from 
$11.1 million in the compared period of 2009.  The decrease is mainly attributable to amounts paid to independent contractors.  
The  decrease  in  amounts  paid  to  independent  contractors  is  attributable  to  fewer  miles  driven  as  a  result  of  less  independent 

(cid:2)

18

 
(cid:2)
contractors  driving  for  the  Company.    During  2010  independent  contractors  accounted  for  3%  of  the  Company's  total  miles 
which was down from 4% in 2009.  (cid:2)
 (cid:2)
Fuel  increased  $22.2  million  (21.3%),  to  $126.5  million  for  the  year  ended  December 31, 2010  from  $104.2  million  for  the 
same period of 2009. The increase is the combined result of increased fuel prices ($17.5 million) and an increase in miles driven 
offset  by  fuel  economy  improvements  and  idle  reduction  initiatives  ($4.7  million).  The  Company’s  fuel  cost  per  company-
owned tractor mile increased 16.8% in 2010 compared to the same period of 2009 on a 21.5% increase in cost per gallon 2010 
compared  to  2009.    Fuel  cost  per  mile,  net  of  fuel  surcharge,  decreased  2.9%  in  2010  compared  to  the  same  period  of  2009 
despite the increases in fuel prices.  The Department of Energy (“DOE”) average diesel price per gallon for 2010 was $3.00 per 
gallon compared to the same period of 2009 of $2.47 per gallon, a 21.2% increase.   (cid:2)
 (cid:2)
Insurance  and  claims  decreased  $4.1  million  (24.7%),  to  $12.5  million  for  the  year  ended  December 31, 2010  from  $16.6 
million in the same period of 2009 due to a decrease in the frequency and severity of larger auto liability related claims during 
2010  compared  to  2009  as  well  as  favorable  loss  development  versus  management's  estimate.  The  Company  increased  the 
retention limits for auto liability claims from $1 million to $2 million for each claim occurring on or after April 1, 2009 in an 
effort to offset raises in insurance premium costs.  (cid:2)
 (cid:2)
Depreciation increased $3.2 million (5.5%), to $61.9 million during 2010 from $58.7 million in 2009.  The increase is mainly 
attributable  to  an  increase  in  tractor  purchases  during  and  2009  and  2010  as  part  of  the  Company’s  latest  fleet  upgrade 
program.  As tractors are depreciated using the declining balance method, depreciation expense declines in years subsequent to 
the  first  year  after  initial  purchase.  The  majority  of  the  latest  tractor  fleet  upgrade  took  place  throughout  2009.    Therefore, 
depreciation expense during 2009 did not reflect a full first year of depreciation on newly acquired tractors.  Tractors purchased 
subsequent  to  January  1,  2009  are  being  depreciated  using  the  150%  declining  balance  method.    Tractors  purchased  prior  to 
January  1,  2009  are  depreciated  using  the  125%  declining  balance  method.  The  change  was  the  result  of  the  cost  of  new 
tractors,  current  tractor  trade  values  and  the  expected  values  in  the  used  equipment  market.  During  the  second  half  of  2008 
through 2009 the Company placed in service 2,175 new tractors which have a higher base cost than previous tractors purchased 
(approximately  20%)  and  were  in  their  first  or  second  year  of  depreciation  during  2010.  Tractor  depreciation  increased  $5.6 
million to $51.5 million in 2010 from $45.9 million in 2009.  The increase in tractor depreciation was offset by a decrease of 
$2.3 million in trailer depreciation in 2010 compared to 2009.  The decrease in trailer depreciation was the direct result of an 
increase  in  the  portion  of  our  trailer  fleet  being  depreciated  to  the  estimated  salvage  value  and  accordingly  there  is  not  any 
further depreciation expense on these respective trailers.  The change in all other depreciation was not significant.(cid:2)
 (cid:2)
Operating and maintenance expense increased $2.2 million (14.6%), to $17.1 million during 2010 from $14.9 million in 2009. (cid:2)
Operating and maintenance costs increased due to higher freight volumes when comparing the two periods as well as costs to 
prepare  tractors  for  trades  and  certain  updates  to  older  trailers  within  the  Company's  fleet.    The  Company  also  experienced 
increases in over-the-road repairs mainly due to heightened awareness of maintenance issues under CSA compliance guidelines.    (cid:2)
 (cid:2)
Gain  on  the  disposal  of  property  and  equipment  decreased  $6.4  million,  to  $13.3  million  during  2010  from  $19.7  million  in 
2009.  The  gain  decrease  was  the  net  effect  of  a  decrease  in  gains  on  trades  and  sales  of  tractor  equipment  of  $14.0  million 
offset by an increase in gains on trailer equipment sales of $7.5 million and other sales of $0.1 million.  The decrease in gains 
on tractors was primarily attributable to a 66% decline in the number of units traded or sold in 2010 compared to 2009.  The 
increase in gains on trailer sales was due to the Company not selling any trailers during 2009.  (cid:2)
 (cid:2)
Interest income decreased $0.9 million (39.1%), to $1.4 million in 2010 from $2.3 million in 2009.   The decrease is mainly the 
result of lower average returns due to the decline in interest rates applicable to short- and long-term investments which persisted 
throughout  2010.    The  decrease  in  the  Company's  overall  return  was  largely  attributable  to  a  larger  mix  of  cash  and  cash 
equivalents tied to short-term interest rates from long-term auction rate security investments due to a significant amount of calls 
received during 2010.  (cid:2)
 (cid:2)
The Company’s effective tax rate was 33.0% and 30.0% for 2010 and 2009, respectively.  The increase in the effective tax rate 
for  2010  is  primarily  attributable  to  a  decrease  in  a  favorable  income  tax  expense  adjustments  during  2010  compared  to  the 
same  period  of  2009  resulting  from  the  roll  off  of  certain  state  tax  contingencies.    This  is  due  to  the  application  of  the 
authoritative guidance on uncertain income tax positions coupled with more taxable income during the current year compared to 
the  same  period  of  2009.    The  Company's  effective  tax  rate  without  adjustments  for  uncertain  income  tax  positions  was 
consistent from 2009 to 2010. (cid:2)
 (cid:2)
As  a  result  of  the  foregoing,  the  Company’s  operating  ratio  (operating  expenses  as  a  percentage  of  operating  revenue)  was 
81.7% during the year ended December 31, 2010 compared with 82.8% during the year ended December 31, 2009.  Net income 

(cid:2)

19

(cid:2)
increased $5.3 million (9.2%), to $62.2 million for the year ended December 31, 2010 from $56.9 million during the compared 
2009 period as a result of the net effects discussed above.(cid:2)
 (cid:2)
Year Ended December 31, 2009 Compared With Year Ended December 31, 2008 
 (cid:2)
Operating  revenue  decreased  $166.1  million  (26.5%),  to  $459.5  million  for  the  year  ended  December  31,  2009  from  $625.6 
million  in  the  2008  period.  The  decrease  in  revenue  was  the  result  of  a  decrease  in  line  haul  revenue  and  other  revenues  of 
approximately  $88.6  million  and  a  $77.5  million  decrease  (59.3%)  in  fuel  surcharge  revenue  from  $130.8  million  in  2008  to 
$53.3  million  in  2009.  Fuel  surcharge  revenues  represent  fuel  costs  passed  on  to  customers  based  on  customer  specific  fuel 
charge recovery rates and billed loaded miles. Fuel surcharge revenues declined mostly as a result of a 35% decrease in average 
DOE diesel fuel prices for 2009 compared to 2008 with additional decreases due to fewer miles driven during 2009.  Line haul 
revenues declined by $86.1 million (17.6%) based on fewer miles driven ($80.0 million) and decreases in average freight rates 
($6.1  million).  Other  revenues  decreased  $2.5  million  as  these  other  fees  are  directly  associated  with  loads  and  miles 
driven.  Fewer miles during 2009 resulted from a combination of less demand for shipping services as shippers were shipping 
lower quantities of goods during 2009 based on overall economic conditions, continued overcapacity within the industry, and 
significant pricing pressure within the industry.(cid:2)
 (cid:2)
Salaries, wages, and benefits decreased $29.3 million (14.8%), to $168.7 million for the year ended December 31, 2009 from 
$198.0  million  in  the  2008  period.  The  decrease  was  the  result  of  a  $24.1  million  decrease  (16.6%)  in  driver  wages,  a  $1.4 
million decrease (6.6%) in office and shop wages, a $2.1 million (24.6%) decrease in workers' compensation and a $1.6 million 
decrease in health insurance and other benefits and payroll taxes.  For 2009 and 2008, employee drivers accounted for 96% and 
independent contractors for 4% of the total fleet miles.  Company driver wages decrease was consistent with the decrease in line 
haul revenues detailed above due to freight volume declines in 2009 compared to 2008 with a slight decrease in total company 
mileage rates paid due to a slight decrease in mileage rates paid to new drivers hired subsequent to May 2009.  Office and shop 
personnel  wages  decreased  primarily  as  a  result  of  fewer  non-driver  personnel  during  2009  compared  to  2008.  Workers' 
compensation expense decreased $2.1 million due to an overall decrease in frequency and severity of claims incurred.(cid:2)
 (cid:2)
Rent and purchased transportation decreased $7.6 million (40.6%), to $11.1 million for the year ended December 31, 2009 from 
$18.7  million  in  the  compared  period  of  2008.  Of  the  total  decrease,  $6.9  million  related  to  a  decrease  in  amounts  paid  to 
independent  contractors  and  $0.7  in  other  rental  charges.  The  decrease  in  amounts  paid  to  independent  contractors  is 
attributable to fewer miles driven ($3.3 million) and a decrease in amounts paid under the Company's fuel stability program due 
to lower average fuel costs during 2009 compared to 2008 ($3.6 million).(cid:2)
 (cid:2)
Fuel decreased $100.5 million (49.1%), to $104.2 million for the  year ended December 31, 2009 from $204.7 million for the 
same period of 2008. The decrease is the net result of decreased fuel prices ($67.5 million) and a decrease in miles driven and 
idle reduction initiatives ($33.0 million).  The Company's fuel cost per company-owned tractor mile decreased 39.3% in 2009 
compared to the same period of 2008 on a 35.7% decrease in cost per gallon 2009 compared to 2008. Fuel cost per mile, net of 
fuel surcharge, decreased 20.8% in 2009 compared to the same period of 2008.  The Department of Energy (“DOE”) average 
diesel price per gallon for 2009 was $2.46 per gallon compared to the same period of 2008 of $3.78 per gallon.   Fuel expense 
during 2009 was net of the benefit of the Company's fuel hedging efforts based on gains of $0.6 million for settlements received 
on fuel derivative contracts.  There were no hedging contracts during 2008.(cid:2)
 (cid:2)
Insurance  and  claims  decreased  $7.7  million  (31.7%),  to  $16.6  million  for  the  year  ended  December  31,  2009  from  $24.3 
million in the same period of 2008 due to a decrease in the frequency and severity of larger auto liability related claims during 
2009 compared to 2008.  As a result of an increase in our retention limits for auto liability claims from $1 million to $2 million, 
our insurance and claims expense could have a  materially adverse effect on our operating results to the extent we incur claims 
that exceed $1 million.(cid:2)
 (cid:2)
Depreciation increased $12.6 million (27.3%), to $58.7 million during 2009 from $46.1 million in 2008.  The increase is mainly 
attributable to an increase in tractor purchases during the third and fourth quarters of 2008 and 2009 as part of the Company's 
latest fleet upgrade program.  As tractors are depreciated using the declining balance method, depreciation expense declines in 
years subsequent to the first year after initial purchase.  Tractors purchased prior to January 1, 2009 are depreciated using the 
125%  declining  balance  method.  Tractors  purchased  subsequent  to  January  1,  2009  are  being  depreciated  using  the  150% 
declining  balance  method,  which  increased  tractor  depreciation  $2.9  million  during  2009  when  compared  to  the  depreciation 
method  used  in  the  prior  year.  The  change  was  the  result  of  the  cost  of  new  tractors,  current  tractor  trade  values  and  the 
expected  values  in  the  trade  market  for  the  foreseeable  future.  During  the  second  half  of  2008  and  2009  the  Company  has 
placed in service 2,175 new tractors which have a higher base cost than previous tractors purchased (approximately 18%) and 
are in the first year of depreciation.  Tractor depreciation increased $13.4 million to $45.9 million in 2009 from $32.4 million 
2008.  The increase in tractor depreciation was offset by a decrease of $1.0 million in trailer depreciation in 2009 compared to 
(cid:2)

20

(cid:2)
2008.  The decrease in trailer depreciation was the direct result of a portion of our trailer fleet being depreciated to the estimated 
salvage value and accordingly there is not any further depreciation expense on these respective trailers.  All other depreciation 
increased $0.2 million.(cid:2)
 (cid:2)
Other  operating  expenses  decreased  $3.8  million  (22.6%),  to  $13.0  million  during  2009  from  $16.8  million  in  2008.  Other 
operating  expenses  consists  of  costs  incurred  for  advertising  expense,  freight  handling,  highway  tolls,  driver  recruiting 
expenses,  and  administrative  costs  which  have  decreased  mainly  due  to  lower  load  counts,  driver  miles  and  less  driver 
recruiting.(cid:2)
 (cid:2)
Gain  on  the  disposal  of  property  and  equipment  increased  $10.1  million,  to  $19.7  million  during  2009  from  $9.6  million  in 
2008.  The gain  increase  is  mainly  attributable to an  increase  in  the  number of  tractors traded  or  sold  during  the 2009 period 
compared to the 2008 period.(cid:2)
 (cid:2)
Interest income decreased $6.8 million (74.4%), to $2.3 million in 2009 from $9.1 million in 2008.   The decrease is mainly the 
result  of  lower  average  returns  due  to  the  decline  in  interest  rates  applicable  to  short-  and  long-term  investments  which  the 
Company saw throughout 2008, and continued declines into 2009 as well as lower average balances of cash and investments 
due to uses of cash for investing and finance purposes.(cid:2)
 (cid:2)
The Company's effective tax rate was 30.0% and 34.7% for 2009 and 2008, respectively.  The decrease in the effective tax rate 
for 2009 is primarily attributable to an increased favorable income tax expense adjustment during 2009 compared to the same 
period of 2008 as a result of the roll off of certain state tax contingencies due to the application of the authoritative guidance on 
uncertain income tax positions coupled with less taxable income during the current year compared to the same period of 2008 
along with additional state income tax benefits recorded in 2009 from certain 2008 state tax return filing positions.(cid:2)
 (cid:2)
As  a  result  of  the  foregoing,  the  Company's  operating  ratio  (operating  expenses  as  a  percentage  of  operating  revenue)  was 
82.8% during the year ended December 31, 2009 compared with 84.3% during the year ended December 31, 2008.  Net income 
decreased  $13.1  million  (18.6%),  to  $56.9  million  for  the  year  ended  December  31,  2009  from  $70.0  million  during  the 
compared 2008 period as a result of the net effects discussed above.(cid:2)
 (cid:2)
Inflation and Fuel Cost(cid:2)
 (cid:2)
Most  of  the  Company’s  operating  expenses  are  inflation-sensitive,  with  inflation  generally  producing  increased  costs  of 
operations.  During the past three years, inflation has been fairly modest with its impacts mostly related to revenue equipment 
prices  and  the  compensation  paid  to  the  drivers.  Innovations  in  equipment  technology,  EPA  mandated  new  engine  emission 
requirements on tractor engines manufactured after January 1, 2007 and January 1, 2010, and driver comfort have resulted in 
higher tractor prices.  The Company historically has limited the effects of inflation through increases in freight rates and certain 
cost control efforts.  During the fleet upgrade in 2009 and 2010, the Company experienced an average increase in tractor prices 
of 20% associated with the latest engine emission requirements, when compared to tractor prices associated with the last fleet 
upgrade with pre-January 2007 tractor engines.  Beginning in mid-2010 the Company began to experience increases in freight 
rates in certain markets but over the most recent three year period, increases in freight rates have been minimal compared to the 
percentage increase in the price of newer tractors.  (cid:2)
 (cid:2)
In  addition  to  inflation,  fluctuations  in  fuel  prices  can  affect  profitability.  Most  of  the  Company’s  contracts  with  customers 
contain fuel surcharge provisions.  Although the Company historically has been able to pass through most long-term increases 
in fuel prices and operating taxes to customers in the form of surcharges and higher rates, shorter-term increases are not fully 
recovered.   During 2008 average fuel prices fluctuated between $2.09 per gallon and $4.76 per gallon with significant increases 
in  relatively  short  periods  of  time.  During  2009  and  2010  changes  in  average  fuel  prices  were  more  modest,  fluctuating 
between $2.00 per gallon and $3.33 per gallon with increases covering a longer period of time.  As a result, for the years ended 
December 31, 2010,  2009,  and  2008,  fuel  expense,  net  of  fuel  surcharge  revenue  and  fuel  stabilization  paid  to  independent 
contractors  along  with  favorable  fuel  hedge  settlements,  was 15.9%,  16.0%, and  19.7%,  respectively, of the  Company’s total 
operating expenses, net of fuel surcharge revenue. Significant fluctuations in fuel prices increase our cost of operations as the 
Company is unable to pass through all increases in fuel prices.  The Company is not able to recover fuel surcharge on empty 
miles or fuel used in idling so as there are significant changes in fuel prices the Company's operating results could be adversely 
effected.  (cid:2)
 (cid:2)

(cid:2)

21

 
 
 
(cid:2)
Liquidity and Capital Resources 
 (cid:2)
The growth of the Company’s business requires significant investments in new revenue equipment.  Historically the Company 
has  been  debt-free,  funding  revenue  equipment  purchases  with  cash  flow  provided  by  operations,  which  was  the  case  during 
2008 and 2009 with the purchase of 2,175 new tractors and 400 new trailers.  During 2010 an additional 200 tractors and 600 
new  trailers  were  purchased  and  funded  with  cash  flows  from  operations.    The  total  estimated  net  purchase  commitments  at 
December 31, 2010  for  new  tractors  and  trailers,  net  of  guaranteed  minimum  trade  values,    is  currently  estimated  at  $100.7 
million.  Although the Company expects to sell trailers during 2011 to provide additional sources of cash flows for new trailers, 
there were no guaranteed commitments from third parties to buy trailers during 2011.  The Company ended 2010 with cash and 
cash equivalents of $121.1 million.  The Company’s primary source of liquidity for 2010 was net cash provided by operating 
activities of $98.6 million compared to $101.1 million in 2009.  This was primarily a result of net income (excluding non-cash 
depreciation, changes in deferred taxes, and gains on disposal of equipment) being approximately $8.2 million lower in 2010 
compared  to  2009  offset  by  an  increase  in  cash  flow  generated  by  operating  assets  and  liabilities  of  approximately  $5.7 
million.  The net increase in cash provided by operating assets and liabilities for 2010 compared to the same period of 2009 was 
mainly  attributable  to  a  reduction  in  accrued  income  taxes  offset  by  higher  accounts  receivable  due  to  increased  freight 
volumes.  Cash flow from operating activities was 19.7% of operating revenues in 2010 compared with 22.0% in 2009.(cid:2)
 (cid:2)
Cash flows from investing increased $120.9 million for 2010 compared to the same period of 2009 due to net cash inflows of 
$68.1 million during 2010 compared to cash outflows of $52.8 million during 2009.  The increase of investing cash flows was 
mainly  the  result  of  a  decline  in  capital  expenditures  of  $64.6  million,  an  increase  in  cash  provided  by  sales  of  revenue 
equipment of $21.6 million and increased cash received from investment maturities and calls, net of investment purchases, of 
$34.6 million.  Cash received from sales of equipment exceeded cash expenditures for property and equipment, net of trade-ins, 
by $7.1 million during 2010 compared to cash outflows for equipment purchases of $79.1 million in 2009 related to revenue 
equipment  investments.    The  Company  currently  anticipates  capital  expenditures  on  revenue  equipment  to  be  approximately 
$100.7 million in 2011, net of guaranteed residual values on tractors expected to be sold during 2011.  Although the Company 
expects to sell trailers during 2011 to provide additional sources of cash flows for new trailers that would directly reduce the 
commitment  amount,  there  were  no  guaranteed  commitments  from  third  parties  to  buy  trailers  during  2011.    The  Company 
received  $61.2  million  in  cash  during  2010  related  to  partial  calls  of  tax  free,  auction  rate  student  loan  educational  bonds 
("ARS") compared to $26.7 million receipts from ARS calls during 2009.   The Company received an additional $8.3 million 
from  ARS  partial  calls  subsequent  to  December 31, 2010  which  are  reflected  as  short-term  investments  on  the  consolidated 
balance sheet.(cid:2)
 (cid:2)
The Company paid $97.9 million in dividends during 2010 compared to cash dividends of $7.3 million paid 2009.  Dividends 
paid during 2010 included a special dividend of $90.7 paid in October 2010.  There were no special dividend payments in 2009.  
The dividends declared in the fourth quarter of 2010 and 2009 were paid in the fourth quarter of 2010 and 2009, respectively, 
and there were no outstanding dividends in accounts payable as of December 31, 2010 and 2009.  (cid:2)
 (cid:2)
In September 2001, the Board of Directors of the Company authorized a program to repurchase 15.4 million shares, adjusted for 
stock splits, of the Company’s common stock in open market or negotiated transactions using available cash, cash equivalents 
and investments.  In 2009 and 2008 respectively, 3.5 million and 2.8 million shares were repurchased in the open market and 
retired for $45.4 million and $36.4 million respectively.  There were no shares repurchased during 2010.  The authorization to 
repurchase  remains  open  at  December 31, 2010  and  has  no  expiration  date.  The  repurchase  program  may  be  suspended  or 
discontinued  at  any  time  without  prior  notice.  Approximately  6.5  million  shares  remain  authorized  for  repurchase  under  the 
program.(cid:2)
 (cid:2)
The Company paid income taxes, net of refunds, of $40.5 million in 2010 which was $21.7 million higher than income taxes 
paid during the same period in 2009 of $18.8 million.   The increase is mainly driven by higher estimated federal income tax 
payments  based  on  higher  expected  taxable  income  for  the  year  ending  December 31, 2010  combined  with  income  tax 
payments  during  2009  being  lower  due  to  50%  bonus  depreciation  deductions  on  significant  revenue  equipment  purchases 
during 2009 compared to 2010.   (cid:2)
 (cid:2)
Management believes  the Company  has  adequate  liquidity to meet its current and projected needs.  Management  believes  the 
Company will continue to have significant capital requirements over the long-term which are expected to be funded from cash 
flows provided by operations and from existing cash, cash equivalents and investments.  The Company’s balance sheet remains 
debt free.   The Company ended 2010 with $209.8 million in cash, cash equivalents and investments, an increase of $9.5 million 
from December 31, 2009.  (cid:2)
 (cid:2)
All of the Company’s short-term and long-term investment balances at December 31, 2010 and primarily all of the short-term 
and  long-term  investment  balances  at  December  31,  2009  were  invested  in  ARS  that  are  classified  as  available-for-sale.  The 
(cid:2)

22

(cid:2)
investments typically have an interest reset provision of 35 days with contractual maturities that range from 14 to 37 years as of 
December 31, 2010.  At the reset date, the Company has the option to roll the investments and reset the interest rate or sell the 
investments in an auction. The Company receives the par value of the investment plus accrued interest on the reset date if the 
underlying investment is sold. As of  December 31, 2010, 99.2% of ARS holdings, at par, were backed by the U.S. government 
and held AAA (or equivalent) ratings from recognized rating agencies.  (cid:2)
 (cid:2)
As of December 31, 2010, all of the Company’s auction rate student loan bonds were associated with unsuccessful auctions.  As 
such, the estimated fair value of the underlying investments had declined below amortized cost of the investments as a result of 
liquidity  issues  in  the  auction  rate  markets.    To  date,  there  have  been  no  instances  of  delinquencies  or  non-payment  of 
applicable  interest  from  the  issuers  and  all  partial  calls  of  securities  by  the  issuers  have  been  at  par  value  plus  accrued 
interest.  Since the first auction failures in February 2008 when the Company had approximately $198.5 million ARS at par, the 
Company  has  received  approximately  $115.0  million  of  calls  from  issuers,  at  par,  plus  accrued  interest  at  the  time  of  the 
call.  This  includes  $8.3  million  received  in  January  2011  which  has  been  classified  as  short-term  investments  as  of 
December 31, 2010.  Accrued interest income is included in other current assets in the consolidated balance sheet.(cid:2)
 (cid:2)
The  Company  estimates  the  fair  value  of  the  auction  rate  securities  applying  the  authoritative  guidance  on  fair  value 
measurements  which  establishes  fair  value  as  an  estimate  of  what  the  Company  could  sell  the  investments  for  in  an  orderly 
transaction  with  a  third  party  as  of  each  measurement  date.  It  is  not  the  intent  of  the  Company  to  sell  such  securities  at 
discounted pricing.  The authoritative guidance established a three level fair value hierarchy with Level 1 investments deriving 
fair value from quoted prices in active markets and Level 3 investments deriving fair value from model-based techniques that 
use  significant  inputs  and  assumptions  not  observable  to  market  participants.    Until  auction  failures  began,  the  fair  value  of 
these investments were calculated using Level 1 observable inputs and fair value was deemed to be equivalent to amortized cost 
due to the short-term and regularly occurring auction process.  Based on auction failures beginning in mid-February 2008 and 
continued failures through December 31, 2010, there were no significant observable quoted prices or other relevant inputs for 
identical  or  similar  securities.  The  fair  value  of  these  investments  as  of  the  December 31, 2010  and  2009  measurement  dates 
could  not  be  determined  with  precision  based  on  lack  of  observable  market  data  and  could  significantly  change  in  future 
measurement periods.(cid:2)
 (cid:2)
The  Company  performs  an  internal  cash  flow  analysis  on  an  individual  investment  basis  to  estimate  fair  value  of  ARS  using 
inputs determined based on management's consideration of its own internal considerations as well as information derived from 
other publicly available third party sources. This approach considers the anticipated estimated outstanding average life of the 
underlying student loans (range of one month for announced calls to twelve years) that are the collateral to the trusts, principal 
outstanding, expected rates of returns over the average life of the underlying student loans using forward rate curves, and payout 
formulas.  The  range  of  estimated  outstanding  lives  is  based  on  call  notices  received  by  the  Company,  communications  with 
trusts, and communications with third party financial institutions.  These underlying cash flows, by individual investment, were 
discounted using interest rates consistent with instruments of similar quality and duration adjusted for a lack of liquidity in the 
market.  The Company also obtains estimated fair value of ARS from third party financial advisors.  The Company obtains an 
understanding of assumptions in models used by third party financial institutions to estimate fair value.  All of this information 
is  considered  when  determining  the  estimated  fair  value  of  these  instruments  as  recorded  in  the  consolidated  financial 
statements. The Company's discounted cash flow approach requires the use of multiple input factors including an estimated rate 
of return, base discount rate, and a liquidity discount rate to reflect the current lack of liquidity of ARS in capital markets due to 
auction  failures.    We  understand  that  models  employed  by  the  Company's  third  party  financial  advisors  are  also  subject  to 
changes in similar input factors.  As such, the estimated fair value of ARS is subject to change based on significant changes to 
the underlying input factors.  The Company has analyzed the potential impact of a 50 basis point change to the rate of return, 
discount rate, and liquidity discount rate noting that this would not materially impact the recorded fair value.  (cid:2)
 (cid:2)
The  table  below  shows  the  inputs  in  the  Company's  cash  flow  models  as  of  December 31, 2010  for  the  remaining  ARS 
investments compared to the inputs used in cash flow models as of December 31, 2009.   Inputs used in Company models of all 
securities held as of December 31, 2010 and December 31, 2009 excluding investments whose fair value is estimated to be par 
value as of the reporting period due to call notices being received by the Company were as follows:(cid:2)
 (cid:2)
 (cid:2)
Average life of underlying loans(cid:2)
Rate of return(cid:2)
Discount rate(cid:2)
Liquidity discount rate(cid:2)

December 31, 2009(cid:2)  (cid:2)
 (cid:2)
2-10 years(cid:2)
 (cid:2)
1.57%-4.37%(cid:2)
 (cid:2)
0.74%-2.07%(cid:2)
 (cid:2)
0.40%-0.9%(cid:2)

December 31, 2010(cid:2)  (cid:2)
 (cid:2)
2-12 years(cid:2)
 (cid:2)
1.28-4.12%(cid:2)
 (cid:2)
0.53%-1.85%(cid:2)
 (cid:2)
0.40%-0.80%(cid:2)

The unrealized loss of $3.1 million is recorded as an adjustment to accumulated other comprehensive loss and the Company has 

(cid:2)

23

 
(cid:2)
not recognized any other than temporary impairments in the consolidated statements of income.  There were not any realized 
gains or losses related to these investments for the years ended December 31, 2010, 2009, and 2008.  (cid:2)
 (cid:2)
Off-Balance Sheet Transactions(cid:2)
 (cid:2)
The Company’s liquidity or financial condition is not materially affected by off-balance sheet transactions.(cid:2)
 (cid:2)
Contractual Obligations and Commercial Commitments(cid:2)
 (cid:2)
The following sets forth our contractual obligations and commercial commitments at December 31, 2010.(cid:2)
 (cid:2)
 (cid:2)

Payments due by period (in millions)(cid:2)

(cid:2)

Less than 1 
year(cid:2)

(cid:2)

Total(cid:2)

(cid:2)
(cid:2) $(cid:2)

Contractual Obligations(cid:2)
Purchase Obligation(cid:2)
Obligations for unrecognized tax benefits (1)(cid:2) (cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
(1)(cid:2) Obligations for unrecognized tax benefits represent potential liabilities and include interest and penalties.  The 

100.7(cid:2)(cid:2) (cid:2) $(cid:2)
27.3(cid:2)(cid:2) (cid:2)
128.0(cid:2)(cid:2) (cid:2) $(cid:2)

100.7(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
100.7(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

3–5 years(cid:2)

1–3 years(cid:2)

(cid:2) $(cid:2)

(cid:2)

Company is unable to reasonably determine when these amounts will be settled.(cid:2)

More than 5 
years(cid:2)

—(cid:2)(cid:2)
27.3(cid:2)(cid:2)
27.3(cid:2)(cid:2)

 (cid:2)
At  December 31, 2010  and  2009,  the  Company  had  a  total  of  $18.1  million  and  $20.8  million  in  gross  unrecognized  tax 
benefits, respectively.  Of this amount, $11.7 million and $13.5 million represents the amount of unrecognized tax benefits that, 
if  recognized,  would  impact  our  effective  tax  rate  as  of  December 31, 2010  and  2009.  Unrecognized  tax  benefits  were  a  net 
decrease of approximately $2.6 million and $2.2 million during the years ended December 31, 2010 and 2009, due mainly to the 
expiration  of  certain  statutes  of  limitation  net  of  additions.  The  total  net  amount  of  accrued  interest  and  penalties  for  such 
unrecognized tax benefits was $9.2 million and $10.6 million at December 31, 2010 and 2009 and is included in income taxes 
payable.  These  unrecognized  tax  benefits  relate  to  risks  associated  with  state  income  tax  filing  positions  for  the  Company’s 
corporate subsidiaries.(cid:2)
 (cid:2)
A  number  of  years  may  elapse  before  an  uncertain  tax  position  is  audited  and  ultimately  settled.  It  is  difficult  to  predict  the 
ultimate  outcome  or  the  timing  of  resolution  for  uncertain  tax  positions.  It  is  reasonably  possible  that  the  amount  of 
unrecognized tax benefits could significantly increase or decrease within the next twelve months. These changes could result 
from the expiration of the statute of limitations, examinations or other unforeseen circumstances. As of December 31, 2010, the 
Company did not have any ongoing examinations or outstanding litigation related to tax matters.  At this time, management’s 
best  estimate  of  the  reasonably  possible  change  in  the  amount  of  gross  unrecognized  tax  benefits  to  be  a  decrease  of 
approximately  $1.8  to  $2.8  million  during  the  next  twelve  months  mainly  due  to  the  expiration  of  certain  statute  of 
limitations.  The  federal  statute  of  limitations  remains  open  for  the  years  2007  and  forward.  Tax  years  2000  and  forward  are 
subject to audit by state tax authorities depending on the tax code and administrative practice of each state.(cid:2)
 (cid:2)
As  of  December 31, 2010  the  Company  did  not  have  any  significant  operating  lease  obligations,  capital  lease  obligations  or 
outstanding long-term debt obligations.  The Company has entered into commitments to further upgrade the Company's existing 
tractor and trailer fleets.  Delivery of tractor equipment began in the third quarter of 2010 and is currently scheduled to continue 
into  the  second  quarter  of  2011.    In  addition,  the  Company  has  purchase  commitments  outstanding  for  deliveries  of  trailer 
equipment  throughout  2011.    The  total  estimated  net  purchase  commitments,  net  of  guaranteed  minimum  trade  values,  at 
December 31, 2010 is currently estimated at $100.7 million.  (cid:2)
 (cid:2)
Critical Accounting Policies 
 (cid:2)
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management 
to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  at  the  date  of  the  financial 
statements  and  the  reported  amounts  of  revenues  and  expenses  during  the  reporting  periods.  The  Company’s  management 
routinely makes judgments and estimates about the effect of matters that are inherently uncertain.  As the number of variables 
and  assumptions  affecting  the  probable  future  resolution  of  the  uncertainties  increase,  these  judgments  become  even  more 
subjective and complex.  The Company has identified certain accounting policies, described below, that are the most important 
to the portrayal of the Company’s current financial condition and results of operations.(cid:2)
(cid:2)

24

(cid:2)
 (cid:2)
The most significant accounting policies and estimates that affect the financial statements include the following:(cid:2)
 (cid:2)
Revenue and cost recognition(cid:2)
 (cid:2)
Revenue  is  recognized  when  freight  is  delivered.    Revenue  associated  with  loads  delivered  but  not  billed  as  of  the  end  of  an 
accounting  period  are  estimated  as  part  of  revenue  for  that  period.    Driver  wages  and  other  direct  operating  expenses  are 
recognized when freight is delivered and are estimated for loads in process at the end of an accounting period.  (cid:2)
 (cid:2)
Property, plant and equipment(cid:2)
 (cid:2)
Management estimates the useful lives of revenue equipment based on estimated use of the asset.  For tractors, it has been the 
historical practice of the Company to buy tractor and trailer equipment new directly from manufacturers.  Depreciable lives of 
tractors and trailers are 5 and 7 years, respectively.  Management estimates the useful lives on tractors based on average miles 
per  truck  per  year  as  well  as  manufacturer  warranty  periods.    The  Company  has  not  historically  run  tractors  outside  of 
manufacturer warranty periods.  Management estimates the useful lives of trailers based on manufacturer warranty periods as 
well as the Company's internal maintenance programs.  Estimates of salvage value are based upon the expected market values of 
equipment at the end of the expected useful life.  A key component to expected market values of equipment is the Company's 
historical  maintenance  programs  which  in  management's  opinion  is  critical  to  the  resale  value  of  equipment.    Management 
selects depreciation methods that it believes most accurately reflects the timing of benefit received from the applicable assets.  
Tractors are depreciated using the declining balance method (125% for tractors acquired before January 1, 2009 and 150% for 
tractors  acquired  after  January  1,  2009)  as  management  believes  this  is  the  best  matching  of  depreciation  expense  with  the 
decline in estimated tractor value based on use of the tractor.   (cid:2)
 (cid:2)
Self -insurance accruals(cid:2)
Management  estimates  accruals  for  the  self-insured  portion  of  pending  accident  liability,  workers’  compensation,  physical 
damage and cargo damage claims.  These accruals are based upon individual case estimates, including reserve development, and 
estimates  of  incurred-but-not-reported  losses  based  upon  past  experience.      Industry  development  as  well  as  the  Company's 
historical case results are used to determine development of individual case claims. (cid:2)
 (cid:2)
Income taxes(cid:2)
Significant management judgment is required to determine the  provision for income taxes and to determine whether deferred 
income  taxes  will  be  realized.    Deferred  tax  assets  and  liabilities  are  measured  using  enacted  tax  rates  expected  to  apply  to 
taxable income in the years in which the temporary differences are expected to be recovered or settled.   Recent tax law changes 
have not significantly effected the Company's expectation of tax rates.  A valuation allowance is required to be established for 
the amount of deferred income tax assets that are determined not to be realizable.  The Company has recorded a $1.1 million 
valuation allowance for deferred income tax assets associated with the unrealized loss due to auction rate securities fair value 
adjustments.   This valuation allowance was recorded as the Company does not have historical capital gains nor does it expect to 
generate capital gains sufficient to utilize the deferred tax asset generated by the fair value adjustments.  The Company has not 
recorded a valuation allowance against any other deferred tax assets as it is management's opinion that it is more likely than not 
the Company will be able to utilize the remaining deferred tax assets based on the Company's history of profitability and taxable 
income.  (cid:2)
 (cid:2)
Management  judgment  is  required  in  the  accounting  for  uncertainty  in  income  taxes  recognized  in  the  financial  statements 
based  on  recognition  threshold  and  measurement  attributes  for  the  financial  statement  recognition  and  measurement  of  a  tax 
position taken or expected to be taken in a tax return.  The unrecognized tax benefits relate to risks associated with state income 
filing positions and not federal income tax filing positions.  Measurement of uncertain income tax positions is based on statutes 
of limitations, penalty rates, and interest rates on a state by state and year by year basis.  (cid:2)
 (cid:2)
Auction rate securities(cid:2)
Auction  rate  security  investments  are  valued  at  fair  value  applying  a  fair  value  hierarchy  as  established  by  applicable 
authoritative accounting guidance.  Fair value represents the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement date.  As there is no current active market for 
these securities, management utilizes a combination of internal discounted cash flow models with key inputs and assumptions 
being 
the  discount  rate,  rate  of  return  and  duration  as  well  as  external  market  data  provided  by  financial 
institutions.  Management does not consider there to be significant credit risk due to government support of the underlying loans 
and  current  credit  ratings.  Management  monitors  its  investments  and  ongoing  market  conditions  to  assess  impairments 
considered to be other than temporary.  Should estimated fair values continue to remain below cost or the fair value decrease 

(cid:2)

25

(cid:2)
significantly from current fair value due to credit related issues, the Company may be required to record an impairment of these 
investments, through a charge in the consolidated statement of income.  To date, the Company has not recorded any impairment 
of these investments in the consolidated statement of income.(cid:2)
 (cid:2)
The  Company  performs  an  internal  cash  flow  analysis  on  an  individual  investment  basis  to  estimate  fair  value  of  ARS  using 
inputs  determined  based  on  management's  own  internal  considerations  as  well  as  information  derived  from  other  publicly 
available  third  party  sources.  This  approach  considers  the  anticipated  estimated  outstanding  average  life  of  the  underlying 
student loans (range of one month for announced calls to twelve years) that are the collateral to the trusts, principal outstanding, 
expected  rates  of  returns  over  the  average  life  of  the  underlying  student  loans  using  forward  rate  curves,  and  payout 
formulas.  The  range  of  estimated  outstanding  lives  is  based  on  call  notices  received  by  the  Company,  communications  with 
trusts, and communications with third party financial institutions.  These underlying cash flows, by individual investment, were 
discounted using interest rates consistent with instruments of similar quality and duration adjusted for a lack of liquidity in the 
market.  The Company also obtains estimated fair value of ARS from third party financial advisors.  The Company obtains an 
understanding of assumptions in models used by third party financial institutions to estimate fair value.  All of this information 
is  considered  when  determining  the  estimated  fair  value  of  these  instruments  as  recorded  in  the  consolidated  financial 
statements. The Company's discounted cash flow approach requires the use of multiple input factors including an estimated rate 
of return, base discount rate, and a liquidity discount rate to reflect the current lack of liquidity of ARS in capital markets due to 
auction  failures.    We  understand  that  models  employed  by  the  Company's  third  party  financial  advisors  are  also  subject  to 
changes in similar input factors.  As such, the estimated fair value of ARS is subject to change based on significant changes to 
the underlying input factors.  The Company has analyzed the potential impact of a 50 basis point change to the rate of return, 
discount rate, and liquidity discount rate noting that this would not materially impact the recorded fair value.  (cid:2)
 (cid:2)
The table below shows the input factors in the Company's cash flow models as of December 31, 2010 and 2009 for the ARS 
investments  held  on  those  dates.    In  both  instances,  this  excludes  insurance  backed  investment  or  investments  with  less  than 
AAA credit rating for purposes of  comparison.   These two groups are insignificant at both  December 31, 2010 and 2009.     (cid:2)
 (cid:2)
Inputs used in Company models of all securities held as of December 31, 2010 and December 31, 2009 excluding investments 
whose fair value is estimated to be par value as of the reporting period due to call notices being received by the Company: 
 (cid:2)
 (cid:2)
Average life of underlying loans(cid:2)
Rate of return(cid:2)
Discount rate(cid:2)
Liquidity discount rate(cid:2)

December 31, 2009(cid:2)  (cid:2)
 (cid:2)
2-10 years(cid:2)
 (cid:2)
1.57%-4.37%(cid:2)
 (cid:2)
0.74%-2.07%(cid:2)
 (cid:2)
0.40%-0.9%(cid:2)

December 31, 2010(cid:2)  (cid:2)
 (cid:2)
2-12 years(cid:2)
 (cid:2)
1.28-4.12%(cid:2)
 (cid:2)
0.53%-1.85%(cid:2)
 (cid:2)
0.40%-0.80%(cid:2)

 (cid:2)
The unrealized loss of $3.1 million is recorded as an adjustment to accumulated other comprehensive loss and the Company has 
not recognized any other than temporary impairments in the consolidated statements of income.  There were not any realized 
gains or losses related to these investments for the years ended December 31, 2010 and 2009.  (cid:2)
 (cid:2)
New Accounting Pronouncements(cid:2)
 (cid:2)
See  Note  1  of  the  consolidated  financial  statements  for  a  full  description  of  recent  accounting  pronouncements  and  the 
respective dates of adoption and effects on results of operations and financial position. 

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK(cid:2)
 (cid:2)
We are exposed to market risk changes in interest rates on our investments and from changes in commodity prices. We do not 
currently  use  derivative  financial  instruments  for  risk  management  purposes  and  do  not  use  them  for  either  speculation  or 
trading. Because our operations are confined to the United States, we are not subject to a material foreign currency risk.(cid:2)
 (cid:2)
The  Company’s  investments  are  primarily  in  the  form  of  tax  free,  auction  rate  student  loan  educational  bonds  backed  by  the 
U.S. government.  The investments typically have an interest reset provision of 35 days with contractual maturities that range 
from 14 to 37 years as of December 31, 2010.  At the reset date, the Company has the option to roll the investments and reset 
the  interest  rate  or  sell  the  investments  in  an  auction.  The  Company  receives  the  par  value  of  the  investment  plus  accrued 
interest on the reset date if the underlying investment is sold.  As of December 31, 2010, approximately 99.2% of the underlying 
investments of the total portfolio held AAA (or equivalent) ratings from recognized rating agencies.  There is no guarantee that 
when  the  Company  elects  to  participate  in  an  auction  and  therefore  sell  investments,  that  a  willing  buyer  will  purchase  the 
(cid:2)

26

 
 
(cid:2)
security  and  therefore  there  is  no  guarantee  that  the  Company  will  receive  cash  upon  the  election  to  sell.  The  Company 
experienced unsuccessful auctions beginning in February 2008 and continuing through December 31, 2010 (as discussed in the 
footnotes  to  the  financials  and  elsewhere  in  this  report).  Upon  an  unsuccessful  auction,  the  interest  rate  of  the  underlying 
investment is reset to a default maximum interest rate as stated in the prospectus of the underlying security which is typically a 
multiplier of current market interest rates.  Until a subsequent auction is successful or the underlying security is called by the 
issuer, the Company will be required to hold the underlying investment until contractual maturity.   The Company only holds 
senior positions of underlying securities.   The Company does not invest in any other asset backed securities and does not have 
direct securitized subprime mortgage loans exposure or loans to, commitments in, or investments in subprime lenders.  Should 
the Company have a need to liquidate any of these investments, the Company may be required to discount these securities for 
liquidity  but  the  Company  currently  does  not  have  this  liquidity  requirement.  Based  on  historical  and  current  operating  cash 
flows, the Company does not currently anticipate a requirement to liquidate underlying investments at discounted prices.   If the 
investments  are  downgraded  in  the  credit  ratings  or  the  Company  witnesses  other  indicators  of  issues  with  collection,  the 
Company  may  be  required  to  recognize  an  impairment  (other  than  the  temporary  impairment  already  recognized)  on  these 
securities and record a charge in the statement of income.(cid:2)
 (cid:2)
Assuming  the  Company  maintains  short-term  and  long-term  investment  balances  consistent  with  balances  as  of 
December 31, 2010, ($91.8 million amortized cost), and if market rates of interest on our investments decreased by 100 basis 
points, the estimated reduction in annual interest income would be approximately $0.9 million.(cid:2)
 (cid:2)
Interest Rate Risk 
 (cid:2)
The Company has no debt outstanding as of December 31, 2010 and therefore, has no market risk related to debt.  Management 
believes that an increase in short-term interest rates could have a materially adverse effect on our financial condition only if we 
incur substantial indebtedness and the interest rate increases are not offset by freight rate increases or other items. Management 
does not foresee or expect in the near future any significant changes in our exposure to interest rate fluctuations or in how that 
exposure is managed by us.(cid:2)
 (cid:2)
Commodity Price Risk 
 (cid:2)
We are subject to commodity price risk with respect to purchases of fuel. Historically, we have sought to recover a portion of 
our short-term fuel price increases from customers through fuel surcharges. Fuel surcharges that can be collected do not always 
fully offset an increase in the cost of diesel fuel. We believe that the majority of the fuel price increases are generally passed to 
our customers. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA  
 (cid:2)
The report of KPMG LLP, the Company’s independent registered public accounting firm, financial statements of the Company 
and its consolidated subsidiaries and the notes thereto, and the financial statement schedule are included beginning on page 30.  
Selected quarterly data is presented on page 46.(cid:2)
 (cid:2)
CONTROLS AND PROCEDURES (cid:2)
 (cid:2)
Evaluation  of  Disclosure  Controls  and  Procedures–  The  Company  has  established  disclosure  controls  and  procedures  (as 
defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) to ensure that material information relating to the Company, 
including its consolidated subsidiaries, is made known to the officers who certify the Company’s financial reports and to other 
members of senior management and the Board of Directors.(cid:2)
 (cid:2)
As of the end of the period covered by this report, the Company carried out an evaluation, under the supervision and with the 
participation of the Company's management, including the President (Principal Executive Officer) and Chief Financial Officer 
(Principal  Accounting  and  Financial  Officer),  of  the  effectiveness  of  the  design  and  operations  of  the  Company's  disclosure 
controls and procedures, and as defined in Exchange Act Rule 15d-15(e).  Based upon that evaluation, the Company's President, 
and  Chief  Financial  Officer  concluded  that  the  Company's  disclosure  controls  and  procedures  are  effective  in  enabling  the 
Company to record, process, summarize and report information required to be included in the Company's periodic SEC filings 
within the required time period.(cid:2)
 (cid:2)
Management’s Annual Report on Internal Control Over Financial Reporting – The Company’s management is responsible 
for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  such  term  is  defined  in  Exchange  Act 
Rules 13a-15(f)  and  15d-15(f)  of  the  Exchange  Act.  Under  the  supervision  and  with  the  participation  of  our  management, 
(cid:2)

27

 
(cid:2)
including our principal executive officer and principal financial officer, we conducted an evaluation of the effectiveness of our 
internal  control  over  financial  reporting  based  on  the  framework  in  Internal  Control–  Integrated  Framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission as of December 31, 2010. Based on our evaluation under 
the framework in Internal Control– Integrated Framework, our management concluded that our internal control over financial 
reporting  was  effective  as  of  December 31, 2010.   The  Company’s  auditor,  KPMG  LLP,  an  independent  registered  public 
accounting  firm,  has  issued  an  audit  report  on  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting, 
which is included in this annual report on page 29.(cid:2)
 (cid:2)
Changes in Internal Control Over Financial Reporting – There were no changes in our internal control over financial 
reporting that occurred during the quarter ended December 31, 2010, that has materially affected, or is reasonably likely to 
materially affect, our internal control over financial reporting. 

 (cid:2)

(cid:2)

28

 
KPMG LLP 
2500 Ruan Center 
666 Grand Avenue 
Des Moines, IA 50309 

Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Heartland Express, Inc.: 

We have audited Heartland Express, Inc. and subsidiaries’ (the Company) internal control over financial reporting as 
of  December  31,  2010,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  The  Company’s  management  is 
responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its  assessment  of  the 
effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report 
on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about 
whether effective internal control over financial reporting was maintained in all material respects. Our audit included 
obtaining  an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness 
exits, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. 
Our  audit  also  included  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We 
believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the  reliability  of financial  reporting  and  the  preparation of  financial  statements  for  external  purposes  in  accordance 
with generally accepted accounting principles. A company’s internal control over financial reporting includes those 
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect  the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that 
transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance 
with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have 
a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.  In  our  opinion,  Heartland  Express,  Inc.  and  subsidiaries  maintained,  in  all  material  respects,  effective 
internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control—
.
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States),  the  consolidated  balance  sheets  of  Heartland  Express,  Inc.  and  subsidiaries  as  of  December  31,  2010  and 
2009, and the related consolidated statements of income, stockholders’ equity, and cash flows for each of the years in 
the  three-year  period  ended  December  31,  2010,  and  our  report  dated  February  23,  2011  expressed  an  unqualified 
opinion on those consolidated financial statements. 

Des Moines, Iowa 
February 23, 2011 

KPMG  LLP  is  a  Delaware  limited  liability  partnership, 
the  U.S.  member  firm  of  KPMG  International  Cooperative 
(“KPMG International”), a Swiss entity. 

29

KPMG LLP 
2500 Ruan Center 
666 Grand Avenue 
Des Moines, IA 50309 

Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Heartland Express, Inc.: 

We have audited the accompanying consolidated balance sheets of Heartland Express, Inc. and subsidiaries 
(the  Company)  as  of  December  31,  2010  and  2009,  and  the  related  consolidated  statements  of  income, 
stockholders’  equity,  and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31, 
2010. In connection with our audits of the consolidated financial statements, we also have audited financial 
statement  schedule  II.  These  consolidated  financial  statements  and  financial  statement  schedule  are  the 
responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these 
consolidated financial statements and financial statement schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable 
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement.  An  audit  includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An 
audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by 
management, as well as evaluating the overall financial statement presentation. We believe that our audits 
provide a reasonable basis for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material 
respects,  the  financial  position  of  Heartland  Express,  Inc.  and  subsidiaries  as  of  December  31,  2010  and 
2009, and the results of their operations and their cash flows for each of the years in the three-year period 
ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. Also, in our 
opinion, the related financial statement schedule II, when considered in relation to the basic consolidated 
financial  statements  taken  as  a  whole,  presents  fairly,  in  all  material  respects,  the  information  set  forth 
therein.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight 
Board (United States), the Company’s internal control over financial reporting as of December 31, 2010, 
based  on  criteria  established  in  Internal  Control—  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission (COSO), and our report dated February 23, 2011, 
expressed  an  unqualified  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial 
reporting. 

Des Moines, Iowa 
February 23, 2011 

KPMG  LLP  is  a  Delaware  limited  liability  partnership, 
the  U.S.  member  firm  of  KPMG  International  Cooperative 
(“KPMG International”), a Swiss entity. 

30

(cid:2)
HEARTLAND EXPRESS, INC.(cid:2)
AND SUBSIDIARIES(cid:2)
CONSOLIDATED BALANCE SHEETS(cid:2)
(in thousands, except per share amounts)(cid:2)

 (cid:2)
ASSETS(cid:2)
CURRENT ASSETS(cid:2)

Cash and cash equivalents(cid:2)
Short-term investments(cid:2)
Trade receivables, net(cid:2)
Prepaid tires(cid:2)
Other current assets(cid:2)
Income tax receivable(cid:2)
Deferred income taxes, net(cid:2)
Total current assets(cid:2)
PROPERTY AND EQUIPMENT(cid:2)
Land and land improvements(cid:2)
Buildings(cid:2)
Furniture and fixtures(cid:2)
Shop and service equipment(cid:2)
Revenue equipment(cid:2)

 (cid:2)

Less accumulated depreciation(cid:2)

Property and equipment, net(cid:2)

LONG-TERM INVESTMENTS(cid:2)
GOODWILL(cid:2)
OTHER ASSETS(cid:2)
 (cid:2)
LIABILITIES AND STOCKHOLDERS' EQUITY(cid:2)
CURRENT LIABILITIES(cid:2)

Accounts payable and accrued liabilities(cid:2)
Compensation and benefits(cid:2)
Insurance accruals(cid:2)
Other accruals(cid:2)

Total current liabilities(cid:2)
LONG-TERM LIABILITIES(cid:2)

Income taxes payable(cid:2)
Deferred income taxes, net(cid:2)
Insurance accruals less current portion(cid:2)

Total long-term liabilities(cid:2)

COMMITMENTS AND CONTINGENCIES (Note 10)(cid:2)
STOCKHOLDERS' EQUITY(cid:2)

Preferred stock, par value $.01; authorized 5,000 shares; none issued(cid:2)
Capital stock, common, $.01 par value; authorized 395,000 shares; issued and 
outstanding 90,689 in 2010 and 2009(cid:2)
Additional paid-in capital(cid:2)
Retained earnings(cid:2)
Accumulated other comprehensive loss(cid:2)

 (cid:2)
 (cid:2)
The accompanying notes are an integral part of these consolidated financial statements.(cid:2)

31

(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)

2010(cid:2)

2009(cid:2)

52,351(cid:2)(cid:2)
7,126(cid:2)(cid:2)
37,361(cid:2)(cid:2)
6,579(cid:2)(cid:2)
1,923(cid:2)(cid:2)
4,658(cid:2)(cid:2)
14,516(cid:2)(cid:2)
124,514(cid:2)(cid:2)

(cid:2) December 31,(cid:2) (cid:2) December 31,(cid:2)
(cid:2)
(cid:2)
(cid:2)  (cid:2)
(cid:2)  (cid:2)
121,120(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) $(cid:2)
8,300(cid:2)(cid:2) (cid:2)
(cid:2)
41,619(cid:2)(cid:2) (cid:2)
(cid:2)
6,570(cid:2)(cid:2) (cid:2)
(cid:2)
1,725(cid:2)(cid:2) (cid:2)
(cid:2)
2,052(cid:2)(cid:2) (cid:2)
(cid:2)
12,400(cid:2)(cid:2) (cid:2)
(cid:2)
193,786(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2)  (cid:2)
(cid:2)  (cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

17,442(cid:2)(cid:2) (cid:2)
26,761(cid:2)(cid:2) (cid:2)
2,269(cid:2)(cid:2) (cid:2)
6,462(cid:2)(cid:2) (cid:2)
333,254(cid:2)(cid:2) (cid:2)
386,188(cid:2)(cid:2) (cid:2)
165,736(cid:2)(cid:2) (cid:2)
220,452(cid:2)(cid:2) (cid:2) $(cid:2)
80,394(cid:2)(cid:2) (cid:2)
4,815(cid:2)(cid:2) (cid:2)
6,588(cid:2)(cid:2) (cid:2)
506,035(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)  (cid:2)
10,972(cid:2)(cid:2) (cid:2) $(cid:2)
14,823(cid:2)(cid:2) (cid:2)
16,341(cid:2)(cid:2) (cid:2)
6,764(cid:2)(cid:2) (cid:2)
48,900(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2)  (cid:2)
27,313(cid:2)(cid:2) (cid:2) $(cid:2)
40,917(cid:2)(cid:2) (cid:2)
54,718(cid:2)(cid:2) (cid:2)
122,948(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
907(cid:2)(cid:2) (cid:2)
439(cid:2)(cid:2) (cid:2)
335,922(cid:2)(cid:2) (cid:2)
(3,081(cid:2))(cid:2)(cid:2)
334,187(cid:2)(cid:2) (cid:2) $(cid:2)
506,035(cid:2)(cid:2) (cid:2) $(cid:2)

17,442(cid:2)(cid:2)
26,761(cid:2)(cid:2)
2,269(cid:2)(cid:2)
5,295(cid:2)(cid:2)
361,797(cid:2)(cid:2)
413,564(cid:2)(cid:2)
138,394(cid:2)(cid:2)
275,170(cid:2)(cid:2)
140,884(cid:2)(cid:2)
4,815(cid:2)(cid:2)
5,780(cid:2)(cid:2)
551,163(cid:2)(cid:2)

6,953(cid:2)(cid:2)
13,770(cid:2)(cid:2)
19,236(cid:2)(cid:2)
7,095(cid:2)(cid:2)
47,054(cid:2)(cid:2)

31,323(cid:2)(cid:2)
51,218(cid:2)(cid:2)
53,898(cid:2)(cid:2)
136,439(cid:2)(cid:2)

—(cid:2)(cid:2)

907(cid:2)(cid:2)

439(cid:2)(cid:2)
371,650(cid:2)(cid:2)
(5,326(cid:2))(cid:2)
367,670(cid:2)(cid:2)
551,163(cid:2)(cid:2)

  
(cid:2)
HEARTLAND EXPRESS, INC(cid:2)
AND SUBSIDIARIES(cid:2)

CONSOLIDATED STATEMENTS OF INCOME(cid:2)
(in thousands, expect per share amounts)(cid:2)

(cid:2)

 (cid:2)
(cid:2)
OPERATING REVENUE(cid:2)
(cid:2)
OPERATING EXPENSES(cid:2)

Salaries, wages and benefits(cid:2)
Rent and purchased transportation(cid:2)
Fuel(cid:2)
Operations and maintenance(cid:2)
Operating taxes and licenses(cid:2)
Insurance and claims(cid:2)
Communications and utilities(cid:2)
Depreciation(cid:2)
Other operating expenses(cid:2)
Gain on disposal of property and equipment(cid:2)

 (cid:2)
(cid:2)

Operating income(cid:2)

(cid:2)
Interest income(cid:2)
(cid:2)
Income before income taxes(cid:2)
(cid:2)
Federal and state income taxes(cid:2)
(cid:2)
Net income(cid:2)
(cid:2)
Earnings per share(cid:2)
(cid:2)
Weighted average shares outstanding(cid:2)
(cid:2)
Dividends declared per share(cid:2)

(cid:2)
(cid:2) (cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2) $(cid:2)

2010(cid:2)

(cid:2)
(cid:2) (cid:2)
499,516(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
 (cid:2)(cid:2)

167,980(cid:2)(cid:2) (cid:2) $(cid:2)
9,460(cid:2)(cid:2) (cid:2)
126,477(cid:2)(cid:2) (cid:2)
17,086(cid:2)(cid:2) (cid:2)
8,480(cid:2)(cid:2) (cid:2)
12,526(cid:2)(cid:2) (cid:2)
3,187(cid:2)(cid:2) (cid:2)
61,949(cid:2)(cid:2) (cid:2)
14,239(cid:2)(cid:2) (cid:2)
(13,317(cid:2))(cid:2)(cid:2)
408,067(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
91,449(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
1,424(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
92,873(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
30,657(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
62,216(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
0.69(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
90,689(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
1.08(cid:2)(cid:2) (cid:2) $(cid:2)

2009(cid:2)

(cid:2)
(cid:2) (cid:2)
459,539(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
 (cid:2)(cid:2)

168,716(cid:2)(cid:2) (cid:2) $(cid:2)
11,138(cid:2)(cid:2) (cid:2)
104,246(cid:2)(cid:2) (cid:2)
14,913(cid:2)(cid:2) (cid:2)
9,286(cid:2)(cid:2) (cid:2)
16,629(cid:2)(cid:2) (cid:2)
3,655(cid:2)(cid:2) (cid:2)
58,730(cid:2)(cid:2) (cid:2)
12,970(cid:2)(cid:2) (cid:2)
(19,708(cid:2))(cid:2)(cid:2)
380,575(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
78,964(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
2,338(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
81,302(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
24,353(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
56,949(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
0.62(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
91,131(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
0.08(cid:2)(cid:2) (cid:2) $(cid:2)

2008(cid:2)

625,600(cid:2)(cid:2)

 (cid:2)
197,992(cid:2)(cid:2)
18,703(cid:2)(cid:2)
204,708(cid:2)(cid:2)
15,575(cid:2)(cid:2)
9,317(cid:2)(cid:2)
24,307(cid:2)(cid:2)
3,693(cid:2)(cid:2)
46,109(cid:2)(cid:2)
16,807(cid:2)(cid:2)
(9,558(cid:2))(cid:2)
527,653(cid:2)(cid:2)

97,947(cid:2)(cid:2)

9,132(cid:2)(cid:2)

107,079(cid:2)(cid:2)

37,111(cid:2)(cid:2)

69,968(cid:2)(cid:2)

0.73(cid:2)(cid:2)

95,900(cid:2)(cid:2)

0.08(cid:2)(cid:2)

 (cid:2)
The accompanying notes are an integral part of these consolidated financial statements. 
 (cid:2)

 (cid:2)

32

 
(cid:2)

(cid:2)

 (cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
Balance, January 1, 2008(cid:2)
Comprehensive income:(cid:2)

Net income(cid:2)
Unrealized loss on available-for-
sale securities, net of tax(cid:2)
Total comprehensive income(cid:2)

Dividends on common 
stock, $0.08 per share(cid:2)
Stock repurchase(cid:2)
Balance, December 31, 2008(cid:2)
Comprehensive income:(cid:2)

Net income(cid:2)
Unrealized loss on available-for-
sale securities, net of tax(cid:2)
Total comprehensive income(cid:2)

Dividends on common 
stock, $0.08 per share(cid:2)
Stock repurchase(cid:2)
Balance, December 31, 2009(cid:2)
Comprehensive income:(cid:2)

Net income(cid:2)
Unrealized gain on available-for-
sale securities, net of tax(cid:2)
Total comprehensive income(cid:2)

Dividends on common 
stock, $1.08 per share(cid:2)
Balance, December 31, 2010(cid:2)
(cid:2)

HEARTLAND EXPRESS, INC(cid:2)
AND SUBSIDIARIES(cid:2)

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY(cid:2)
(in thousands, except per share amounts)(cid:2)
 (cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)
(cid:2)

 (cid:2)
Capital(cid:2)
Stock,(cid:2)
Common(cid:2)

(cid:2)
(cid:2) Additional(cid:2)
(cid:2)
Paid-In(cid:2)
(cid:2)
Capital(cid:2)
970(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
439(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)

 (cid:2)
 (cid:2)
Retained(cid:2)
Earnings(cid:2)

(cid:2)
(cid:2) Accumulated(cid:2)
(cid:2)
(cid:2)
Other(cid:2)
(cid:2) Comprehensive(cid:2) (cid:2)
(cid:2)
(cid:2)
Loss(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)

341,350(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)
69,968(cid:2)(cid:2) (cid:2)

(cid:2)

(cid:2) (cid:2)

(cid:2)
(cid:2)

(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2) (cid:2)

(cid:2)
(cid:2)

(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2) (cid:2)

(cid:2)
(cid:2) $(cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(28(cid:2))(cid:2)(cid:2)
942(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(35(cid:2))(cid:2)(cid:2)
907(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
907(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
439(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
439(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
439(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

(7,662(cid:2))(cid:2)(cid:2)
(36,375(cid:2))(cid:2)(cid:2)
367,281(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
56,949(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

(7,255(cid:2))(cid:2)(cid:2)
(45,325(cid:2))(cid:2)(cid:2)
371,650(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
62,216(cid:2)(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)

(8,623(cid:2))(cid:2)(cid:2)
(cid:2)

—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
(8,623(cid:2))(cid:2)(cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

3,297(cid:2)(cid:2) (cid:2)
(cid:2)

—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
(5,326(cid:2))(cid:2)(cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)

2,245(cid:2)(cid:2) (cid:2)
(cid:2)

(97,944(cid:2))(cid:2)(cid:2)
335,922(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) (cid:2)

—(cid:2)(cid:2) (cid:2)
(3,081(cid:2))(cid:2)(cid:2) $(cid:2)
(cid:2) (cid:2)

 (cid:2)
 (cid:2)
 (cid:2)
Total(cid:2)

342,759(cid:2)(cid:2)

69,968(cid:2)(cid:2)

(8,623(cid:2))(cid:2)
61,345(cid:2)(cid:2)

(7,662(cid:2))(cid:2)
(36,403(cid:2))(cid:2)
360,039(cid:2)(cid:2)
 (cid:2)
56,949(cid:2)(cid:2)

3,297(cid:2)(cid:2)
60,246(cid:2)(cid:2)

(7,255(cid:2))(cid:2)
(45,360(cid:2))(cid:2)
367,670(cid:2)(cid:2)
 (cid:2)
62,216(cid:2)(cid:2)

2,245(cid:2)(cid:2)
64,461(cid:2)(cid:2)

(97,944(cid:2))(cid:2)
334,187(cid:2)(cid:2)

 (cid:2)
The accompanying notes are an integral part of these consolidated financial statements. 
 (cid:2)

(cid:2)

33

 
(cid:2)

 (cid:2)
HEARTLAND EXPRESS, INC.(cid:2)
AND SUBSIDIARIES(cid:2)

CONSOLIDATED STATEMENTS OF CASH FLOWS(cid:2)
(in thousands)(cid:2)

 (cid:2)

OPERATING ACTIVITIES(cid:2)
Net income(cid:2)
Adjustments to reconcile net income to net cash provided(cid:2)
  by operating activities:(cid:2)

Depreciation(cid:2)
Deferred income taxes(cid:2)
Gain on disposal of property and equipment(cid:2)
Changes in certain working capital items:(cid:2)
Trade receivables(cid:2)
Prepaid expenses and other current assets(cid:2)
Accounts payable, accrued liabilities, and accrued expenses(cid:2)
Accrued income taxes(cid:2)
Net cash provided by operating activities(cid:2)

INVESTING ACTIVITIES(cid:2)

Proceeds from sale of property and equipment(cid:2)
Purchases of property and equipment, net of trades(cid:2)
Maturity and calls of investments(cid:2)
Purchases of investments(cid:2)
Change in other assets(cid:2)

Net cash provided by (used in) investing activities(cid:2)

FINANCING ACTIVITIES(cid:2)

Cash dividend(cid:2)
Stock repurchase(cid:2)

Net cash used in financing activities(cid:2)
Net increase (decrease) in cash and cash equivalents(cid:2)

CASH AND CASH EQUIVALENTS(cid:2)
Beginning of period(cid:2)
End of period(cid:2)
SUPPLEMENTAL DISCLOSURES OF CASH FLOW(cid:2)
INFORMATION(cid:2)
Cash paid during the period for income taxes, net of refunds(cid:2)
Noncash investing and financing activities:(cid:2)
Fair value of revenue equipment traded(cid:2)
Purchased property and equipment in accounts payable(cid:2)
Common stock dividends declared in accounts payable(cid:2)

(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)

2010(cid:2)

(cid:2)
(cid:2)  (cid:2)
62,216(cid:2)(cid:2) (cid:2) $(cid:2)

2009(cid:2)

(cid:2)
(cid:2)  (cid:2)
56,949(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)

(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)

 (cid:2)(cid:2)
61,949(cid:2)(cid:2) (cid:2)
(8,440(cid:2))(cid:2)(cid:2)
(13,317(cid:2))(cid:2)(cid:2)
(cid:2) (cid:2)
(4,258(cid:2))(cid:2)(cid:2)
252(cid:2)(cid:2) (cid:2)
1,609(cid:2)(cid:2) (cid:2)
(1,404(cid:2))(cid:2)(cid:2)
98,607(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
21,649(cid:2)(cid:2) (cid:2)
(14,551(cid:2))(cid:2)(cid:2)
79,225(cid:2)(cid:2) (cid:2)
(18,000(cid:2))(cid:2)(cid:2)
(217(cid:2))(cid:2)(cid:2)
68,106(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
(97,944(cid:2))(cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)
(97,944(cid:2))(cid:2)(cid:2)
68,769(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
52,351(cid:2)(cid:2) (cid:2)
121,120(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)(cid:2)
58,730(cid:2)(cid:2) (cid:2)
14,637(cid:2)(cid:2) (cid:2)
(19,708(cid:2))(cid:2)(cid:2)
(cid:2) (cid:2)
(558(cid:2))(cid:2)(cid:2)
671(cid:2)(cid:2) (cid:2)
(567(cid:2))(cid:2)(cid:2)
(9,051(cid:2))(cid:2)(cid:2)
101,103(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
11(cid:2)(cid:2) (cid:2)
(79,123(cid:2))(cid:2)(cid:2)
27,000(cid:2)(cid:2) (cid:2)
(350(cid:2))(cid:2)(cid:2)
(311(cid:2))(cid:2)(cid:2)
(52,773(cid:2))(cid:2)(cid:2)
 (cid:2)(cid:2)
(7,270(cid:2))(cid:2)(cid:2)
(45,360(cid:2))(cid:2)(cid:2)
(52,630(cid:2))(cid:2)(cid:2)
(4,300(cid:2))(cid:2)(cid:2)
 (cid:2)(cid:2)
56,651(cid:2)(cid:2) (cid:2)
52,351(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)(cid:2)

 (cid:2)(cid:2)

40,502(cid:2)(cid:2) (cid:2) $(cid:2)

18,767(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)(cid:2)

14,604(cid:2)(cid:2) (cid:2) $(cid:2)
1,190(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)(cid:2)

60,645(cid:2)(cid:2) (cid:2) $(cid:2)
178(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

2008(cid:2)

69,968(cid:2)(cid:2)

 (cid:2)
46,109(cid:2)(cid:2)
2,192(cid:2)(cid:2)
(9,558(cid:2))(cid:2)

7,556(cid:2)(cid:2)
(1,018(cid:2))(cid:2)
8,383(cid:2)(cid:2)
(1,820(cid:2))(cid:2)
121,812(cid:2)(cid:2)
 (cid:2)
1,849(cid:2)(cid:2)
(35,949(cid:2))(cid:2)
20,750(cid:2)(cid:2)
(14,046(cid:2))(cid:2)
279(cid:2)(cid:2)
(27,117(cid:2))(cid:2)
 (cid:2)
(9,601(cid:2))(cid:2)
(36,403(cid:2))(cid:2)
(46,004(cid:2))(cid:2)
48,691(cid:2)(cid:2)
 (cid:2)
7,960(cid:2)(cid:2)
56,651(cid:2)(cid:2)

 (cid:2)
36,739(cid:2)(cid:2)
 (cid:2)
20,991(cid:2)(cid:2)
2,778(cid:2)(cid:2)
15(cid:2)(cid:2)

 The accompanying notes are an integral part of these consolidated financial statements.(cid:2)
 (cid:2)

 (cid:2)

34

 
 
 
 
 (cid:2)

HEARTLAND EXPRESS, INC.(cid:2)
AND SUBSIDIARIES 
 (cid:2)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

 (cid:2)

Note 1.  Significant Accounting Policies 
 (cid:2)
Nature of Business: 
 (cid:2)
Heartland Express, Inc., (the "Company") is a short-to-medium-haul truckload carrier of general commodities.  The Company 
provides  nationwide  transportation  service  to  major  shippers,  using  late-model  equipment  and  a  combined  fleet  of  company-
owned  and  independent  contractor  tractors.    The  Company’s  primary  traffic  lanes  are  between  customer  locations  east  of  the 
Rocky Mountains.  In addition to the primary traffic lanes the Company also has a terminal located in  Phoenix, Arizona.(cid:2)
 (cid:2)
Principles of Consolidation:(cid:2)
 (cid:2)
The accompanying consolidated financial statements include the parent company, Heartland Express, Inc., and its subsidiaries, 
all of which are wholly owned.  All material intercompany items and transactions have been eliminated in consolidation.(cid:2)
 (cid:2)
Use of Estimates:(cid:2)
 (cid:2)
The  preparation  of  the  consolidated  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles 
(“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting period.  Actual results could differ from those estimates.(cid:2)
 (cid:2)
Segment Information:(cid:2)
 (cid:2)
The Company has eleven regional operating divisions, in addition to operations at our corporate headquarters; however, it has 
determined  that  it  has  one  reportable  segment.  The  operating  divisions  are  operated  out  of  our  ten  office  terminal  locations 
including our corporate headquarters.  All of the divisions are managed based on similar economic characteristics.  Each of the 
regional operating divisions provides short-to-medium haul truckload carrier services of general commodities to a similar class 
of  customers.  In  addition,  each  division  exhibits  similar  financial  performance,  including  average  revenue  per  mile  and 
operating  ratio.  As  a  result  of  the  foregoing,  the  Company  has  determined  that  it  is  appropriate  to  aggregate  its  operating 
divisions into one reportable segment, consistent with the authoritative accounting guidance on disclosures about segments of 
enterprise and related information.   Accordingly, the Company has not presented separate segment financial information.(cid:2)
 (cid:2)
Cash and Cash Equivalents:(cid:2)
 (cid:2)
Cash equivalents are short-term, highly liquid investments with insignificant interest rate risk and original maturities of three 
months or less at acquisition. Restricted and designated cash and investments totaling $6.6 million in 2010 and $5.8 million in 
2009  are  included  in  other  non-current  assets.  The  restricted  funds  represent  deposits  required  by  state  agencies  for  self-
insurance purposes and designated funds that are earmarked for a specific purpose and not for general business use.(cid:2)
 (cid:2)
Investments:(cid:2)
 (cid:2)
The  Company  determines  the  appropriate  classification  of  the  securities  at  the  time  they  are  acquired  and  evaluates  the 
appropriateness  of  such  classification  at  each  balance  sheet  date.  The  Company  has  classified  its  investment  in  auction  rate 
securities  as  available-for-sale 
totaling  $88.7  million  and  $147.4  million  at  December 31, 2010  and  2009, 
respectively.  Available-for-sale securities, comprised entirely of auction rate securities, are stated at fair value, and unrealized 
holding gains and losses, net of the related deferred tax effect, are reported as a component of stockholders’ equity.  Realized 
gains and losses are determined on the basis of the specific securities sold.  Remaining investments have been classified as held-
to-maturity  and  are  stated  at  amortized  cost.  See  Note  3  for  further  discussion  of  fair  value  measurements  of 
investments.  Investments  are  reviewed  quarterly  for  other-than-temporary  impairments.  Investment  income  received  on 
available-for-sale and held-to-maturity investments is generally exempt from federal income taxes and is accrued as earned.(cid:2)

 (cid:2)
(cid:2)

35

 
 
  
 (cid:2)
Trade Receivables and Allowance for Doubtful Accounts:(cid:2)
 (cid:2)
Revenue  is  recognized  when  freight  is  delivered,  creating  a  credit  sale  and  an  account  receivable.  Credit  terms  for  customer 
accounts  are  typically  on  a  net  30  day  basis.   The  Company  uses  a  percentage  of  aged  receivable  method  and  its  write  off 
history in determining the allowance for bad debts.  The Company reviews the adequacy of its allowance for doubtful accounts 
on  a  monthly  basis.  The  Company  is  aggressive  in  its  collection  efforts  resulting  in  a  low  number  of  write-offs 
annually.  Conditions  that  would  lead  an  account  to  be  considered  uncollectible  include;  customers  filing  bankruptcy  and  the 
exhaustion  of  all  practical  collection  efforts.  The  Company  will  use  the  necessary  legal  recourse  to  recover  as  much  of  the 
receivable as is practical under the law.  Allowance for doubtful accounts was $0.8 million at December 31, 2010 and 2009.(cid:2)
 (cid:2)
Property, Equipment, and Depreciation:(cid:2)
 (cid:2)
Property  and  equipment  are  reported  at  cost,  net  of  accumulated  depreciation,  while  maintenance  and  repairs  are  charged  to 
operations as incurred.   Tires are capitalized separately from revenue equipment and are reported separately as “Prepaid Tires” 
and  amortized  over  two  years.  Depreciation  for  financial  statement  purposes  is  computed  by  the  straight-line  method  for  all 
assets  other  than  tractors.  Effective  January  1,  2009,  the  Company  changed  its  estimate  of  depreciation  expense  on  tractors 
acquired subsequent to January 1, 2009, to 150% declining balance, to better reflect the estimated trade value of the tractors at 
the  estimated  trade  date.  The  change  was  the  result  of  the  current  cost  of  new  tractors,  current  tractor  trade  values  and  the 
expected values in the trade market when the tractors would be traded in the future.  Tractors acquired prior to December 31, 
2008 will continue to be depreciated using the 125% declining balance method.  Tractors are depreciated to salvage values of 
$15,000 while trailers are depreciated to salvage values of $4,000.(cid:2)
 (cid:2)
Lives of the assets are as follows:(cid:2)
 (cid:2)
Land improvements and building(cid:2)
Furniture and fixtures(cid:2)
Shop & service equipment(cid:2)
Revenue equipment(cid:2)

 (cid:2)
Years(cid:2)
5-30(cid:2)
3-5(cid:2)
3-10(cid:2)
5-7(cid:2)

Impairment of Long-Lived Assets:(cid:2)
 (cid:2)
The  Company  periodically  evaluates  property  and  equipment  for  impairment  upon  the  occurrence  of  events  or  changes  in 
circumstances that indicate the carrying amount of assets may not be recoverable. Recoverability of assets to be held and used is 
evaluated  by  a  comparison  of  the  carrying  amount  of  an  asset  group  to  future  net  undiscounted  cash  flows  expected  to  be 
generated  by  the  group.  If  such  assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is  measured  by  the 
amount over which the carrying amount of the assets exceeds the fair value of the assets.  There were no impairment charges 
recognized during the years ended December 31, 2010, 2009, and 2008.(cid:2)
 (cid:2)
Advertising Costs:(cid:2)
 (cid:2)
The  Company  expenses  all  advertising  costs  as  incurred.  Advertising  costs  are  included  in  other  operating  expenses  in  the 
consolidated  statements  of  income.  Advertising  expense  was  $0.7  million,  $0.3  million,  and $1.7  million  for  the  years  ended 
December 31, 2010, 2009, and 2008.(cid:2)
 (cid:2)
Goodwill:(cid:2)
 (cid:2)
Goodwill is tested at least annually for impairment by applying a fair value based analysis in accordance with the authoritative 
accounting guidance on goodwill and other intangible assets.  The Company’s annual assessment is conducted as of September 
30th  and  no  other  indicators  requiring  assessment  were  identified  during  the  period  from  this  assessment  through  year-
end.  Management determined that no impairment charge was required for the years ended December 31, 2010, 2009, and 2008.(cid:2)
 (cid:2)

(cid:2)

36

 
 
 
 
 
 
 
 
Self –Insurance Accruals:(cid:2)

 (cid:2)

Insurance  accruals  reflect  the  estimated  cost  for  auto  liability,  cargo  loss  and  damage,  bodily  injury  and  property  damage 
(BI/PD), and workers’ compensation claims, including estimated loss and loss adjustment expenses incurred but not reported, 
and  not  covered  by  insurance.  Accident  and  workers’  compensation  accruals  are  based  upon  individual  case  estimates, 
including  reserve  development,  and  estimates  of  incurred-but-not-reported  losses  based  upon  the  Company's  own  historical 
experience and industry claim trends.  The cost of cargo and BI/PD insurance and claims are included in insurance and claims 
expense,  while  the  costs  of  workers’  compensation  insurance  and  claims  are  included  in  salaries,  wages,  and  benefits  in  the 
consolidated statements of income.(cid:2)
 (cid:2)
Health  insurance  accruals  reflect  the  estimated  cost  of  health  related  claims,  including  estimated  expenses  incurred  but  not 
reported.  The cost of health insurance and claims are included in salaries, wages and benefits in the consolidated statements of 
income.  Health insurance accruals of $3.4 million and $3.8 million are included in other accruals in the consolidated balance 
sheets as of December 31, 2010 and 2009, respectively.(cid:2)
 (cid:2)
 Revenue and Expense Recognition:(cid:2)
 (cid:2)
Revenue  is  recognized  when  freight  is  delivered.    Revenue  associated  with  loads  delivered  but  not  billed  as  of  the  end  of  an 
accounting  period  are  estimated  as  part  of  revenue  for  that  period.    Driver  wages  and  other  direct  operating  expenses  are 
recognized when freight is delivered and are estimated for loads in process at the end of an accounting period.  Fuel surcharge 
revenue  charged  to  customers  is  earned  consistent  with  the  timing  of  freight  revenues  and  included  in  operating  revenue  and 
totaled $75.3 million, $53.3 million, and $130.8 million in 2010, 2009, and 2008, respectively.(cid:2)
 (cid:2)
Earnings per Share:(cid:2)
 (cid:2)
Earnings per share are based upon the weighted average common shares outstanding during each year.  The Company has no 
common stock equivalents; therefore, diluted earnings per share are equal to basic earnings per share.(cid:2)
 (cid:2)
Income Taxes: 
 (cid:2)
The  Company  uses  the  asset  and  liability  method  of  accounting  for  income  taxes.  Deferred  tax  assets  and  liabilities  are 
recognized  for  the  future  tax  consequences  attributable  to  temporary  differences  between  the  financial  statements  carrying 
amount  of  existing  assets  and  liabilities  and  their  respective  tax  basis.  Deferred  tax  assets  and  liabilities  are  measured  using 
enacted  tax  rates  expected  to  apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are  expected  to  be 
recovered or settled.  Such amounts are adjusted, as appropriate, to reflect changes in tax rates expected to be in effect when the 
temporary differences reverse.  The effect of a change in tax rates on deferred taxes is recognized in the period that the change 
in enacted.   A valuation allowance is recorded to reduce the Company’s deferred tax assets to the amount that is more likely 
than not to be realized.(cid:2)
 (cid:2)
Pursuant  to  the  authoritative  accounting  guidance  on  income  taxes,  when  establishing  a  valuation  allowance,  the  Company 
considers  future  sources  of  taxable  income  such  as  “future  reversals  of  existing  taxable  temporary  differences  and  carry-
forwards” and “tax planning strategies”.  In the event the Company determines that the deferred tax assets will not be realized in 
the future, the valuation adjustment to the deferred tax assets is charged to earnings or accumulated other comprehensive loss 
based on the nature of the asset giving rise to the deferred tax asset and the facts and circumstances resulting in that conclusion.(cid:2)
 (cid:2)
The Company calculates its current and deferred tax provision based on estimates and assumptions that could differ from the 
actual results reflected in income tax returns filed in subsequent years.  Adjustments based on filed returns are recorded when 
identified.(cid:2)
 (cid:2)
The  Company  recognizes  the  effect  of  income  tax  positions  only  if  those  positions  are  more  likely  than  not  of  being 
sustained.  Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. 
Changes  in  recognition  or  measurement  are  reflected  in  the  period  in  which  the  change  in  judgment  occurs.   The  Company 
records interest and penalties related to unrecognized tax benefits in income tax expense. 

(cid:2)
 (cid:2)

(cid:2)

37

 
 
 
 
 (cid:2)

Accounting Pronouncements: 
 (cid:2)
In  January  2010,  the  FASB  issued  amendments  to  previous  authoritative  guidance  regarding  fair  value  measurements  and 
related disclosures.  The amendments provide for more robust disclosures about (1) the different classes of assets and liabilities 
measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) 
the transfers between Levels 1, 2, and 3.  The expanded disclosures about purchases, sales, issuances, and settlements relating to 
Level  3  measurements  is  effective  for  fiscal  years  beginning  after  December  15,  2010,  and  for  interim  periods  within  those 
fiscal years.  Early adoption is permitted. All other requirements from these amendments were effective in interim and annual 
periods beginning after December 15, 2009.  Application of the authoritative guidance on fair value measurements is primarily 
related to the valuation of investments as discussed in Note 3. 
(cid:2)
Note 2.  Concentrations of Credit Risk and Major Customers 
 (cid:2)
The Company’s major customers represent the consumer goods, appliances, food products, and automotive industries.  Credit is 
granted to customers on an unsecured basis.  The Company’s five largest customers accounted for 38%, 40%, and 36% of total 
gross revenues for the years ended December 31, 2010, 2009, and 2008, respectively.   The Company's five largest customers 
accounted for 34% and 29% of gross accounts receivable as of December 31, 2010 and 2009.  (cid:2)
 (cid:2)
Operating revenue from one customer exceeded 10% of total gross revenues in 2010 and 2008.  Two customers exceeded 10% 
in  2009.  Annual  revenues  for  these  customers  were  $62.9  million,  $109.9  million,  and  $73.9  million,  for  the  years  ended 
December 31, 2010, 2009, and 2008, respectively. 
(cid:2)
Note 3.  Investments and Fair Value Measurements 
 (cid:2)
All of the Company’s short-term and long-term investment balances at December 31, 2010 and primarily all of the short-term 
and  long-term  investment  balances  at  December  31,  2009  were  invested  in  tax  free,  auction  rate  student  ("ARS")  loan 
educational bonds that are classified as available-for-sale.  The investments typically have an interest reset provision of 35 days 
with  contractual  maturities  that  range  from  14  to  37  years  as  of  December 31, 2010.  At  the  reset  date,  the  Company  has  the 
option  to  roll  the  investments  and  reset  the  interest  rate  or  sell  the  investments  in  an  auction.  The  Company  receives  the  par 
value of the investment plus accrued interest on the reset date if the underlying investment is sold. As of  December 31, 2010, 
99.2%  of ARS holdings, at par, were backed by the U.S. government  and held AAA (or  equivalent)  ratings  from recognized 
rating agencies.  (cid:2)
 (cid:2)
Municipal bonds are classified as held to maturity and therefore are carried at amortized cost. Differences between amortized 
cost  and  fair  value  of  municipal  bonds  are  not  considered  material.    See  Note  7  for  further  discussion  regarding  municipal 
bonds.  Auction rate securities are classified as available-for-sale and therefore are carried at fair value as estimated using Level 
3 fair value inputs. The amortized cost and fair value of investments at December 31, 2010 and 2009 were as follows:(cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
 (cid:2)
December 31, 2010(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2) Unrealized(cid:2) (cid:2) Unrealized(cid:2) (cid:2)
(cid:2)
(cid:2)
(cid:2)
( in thousands)(cid:2)

(cid:2)
 (cid:2)
(cid:2) Amortized(cid:2)
(cid:2)
Cost(cid:2)

 (cid:2)
Fair(cid:2)
Value(cid:2)

Losses(cid:2)

Gross(cid:2)

Gross(cid:2)

Gains(cid:2)

Current:(cid:2)
     Auction rate student loan educational bonds(cid:2)

Long-term:(cid:2)
     Auction rate student loan educational bonds(cid:2)

 (cid:2)

 (cid:2)
 (cid:2)
 (cid:2)

(cid:2)

(cid:2)
(cid:2)  (cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2)

(cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)

38

(cid:2)  (cid:2)
8,300(cid:2)(cid:2) (cid:2) $(cid:2)
8,300(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)(cid:2)

83,475(cid:2)(cid:2) (cid:2) $(cid:2)
83,475(cid:2)(cid:2) (cid:2) $(cid:2)
91,775(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
 (cid:2)(cid:2)

3,081(cid:2)(cid:2) (cid:2) $(cid:2)
3,081(cid:2)(cid:2) (cid:2) $(cid:2)
3,081(cid:2)(cid:2) (cid:2) $(cid:2)

8,300(cid:2)(cid:2)
8,300(cid:2)(cid:2)
 (cid:2)
80,394(cid:2)(cid:2)
80,394(cid:2)(cid:2)
88,694(cid:2)(cid:2)

 
December 31, 2009(cid:2)

Current:(cid:2)
Municipal bonds(cid:2)

     Auction rate student loan educational bonds(cid:2)
 (cid:2)

Long-term:(cid:2)
Municipal bonds(cid:2)

     Auction rate student loan educational bonds(cid:2)
 (cid:2)
 (cid:2)

 (cid:2)

(cid:2)  (cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2) $(cid:2)

(cid:2)  (cid:2)
(cid:2)  (cid:2)
345(cid:2)(cid:2) (cid:2)
6,781(cid:2)(cid:2) (cid:2)
7,126(cid:2)(cid:2) (cid:2)
 (cid:2)(cid:2)
246(cid:2)(cid:2) (cid:2)
146,219(cid:2)(cid:2) (cid:2)
146,465(cid:2)(cid:2) (cid:2)
153,591(cid:2)(cid:2) (cid:2)

(cid:2)  (cid:2)
(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)  (cid:2)
(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
 (cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)

5,581(cid:2)(cid:2) (cid:2)
5,581(cid:2)(cid:2) (cid:2) $(cid:2)
5,581(cid:2)(cid:2) (cid:2) $(cid:2)

345(cid:2)(cid:2)
6,781(cid:2)(cid:2)
7,126(cid:2)(cid:2)
 (cid:2)
246(cid:2)(cid:2)
140,638(cid:2)(cid:2)
140,884(cid:2)(cid:2)
148,010(cid:2)(cid:2)

 (cid:2)
The contractual maturities, announced calls, and put options of held-to-maturity and available-for-sale securities at 
December 31, 2010 are as follows:(cid:2)

 (cid:2)
Due within one-year(cid:2)
Due after one year through five years(cid:2)
Due after five years through ten years(cid:2)
Due after ten years through September 1, 2047(cid:2)
 (cid:2)

Amortized 
Cost(cid:2)

(cid:2)

(cid:2) Fair Value(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)

8,300(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
80,394(cid:2)(cid:2) (cid:2)
88,694(cid:2)(cid:2) (cid:2) $(cid:2)

8,300(cid:2)(cid:2)
—(cid:2)(cid:2)
—(cid:2)(cid:2)
83,475(cid:2)(cid:2)
91,775(cid:2)(cid:2)

 (cid:2)
Under U.S. GAAP, the guidance defines fair value, specifies a hierarchy of valuation techniques based on whether the inputs to 
those  valuation  techniques  are  observable  or  unobservable,  and  requires  disclosures  about  fair  value  measurements.  The 
Company estimates the fair value of the auction rate securities applying the authoritative guidance on fair value measurements 
which establishes fair value as an estimate of what the Company could sell the investments for in an orderly transaction with a 
third  party  as  of  each  measurement  date.    Observable  inputs  are  inputs  that  reflect  market  data  obtained  from  sources 
independent  of  the  Company  and  unobservable  inputs  are  inputs  based  on  the  Company’s  own  assumptions  based  on  best 
information  available  in  the  circumstances.  The  two  sources  of  these  inputs  are  used  in  applying  the  following  fair  value 
hierarchy:(cid:2)
 (cid:2)

(cid:2)  Level 1 – quoted prices in active markets for identical assets or liabilities.(cid:2)
(cid:2)  Level 2 – quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar 
assets or liabilities in markets that are not active; modeling with inputs that have observable inputs (i.e. 
interest rates observable at commonly quoted intervals.(cid:2)

(cid:2)  Level 3 – valuation is generated from model-based techniques that use significant assumptions not observable 

in the market.(cid:2)

 (cid:2)
Under  the  guidance,  where  applicable  GAAP  literature  requires  the  use  of  fair  value,  the  Company  must  value  assets  and 
liabilities  at  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between 
market participants at the measurement date.  Additional authoritative literature provides guidance regarding the considerations 
necessary  when  markets  are  inactive.  The  guidance  indicates  that  quotes  from  brokers  or  pricing  services  may  be  relevant 
inputs when measuring fair value, but are not necessarily determinative in the absence of an active market for the asset.(cid:2)
 (cid:2)
As of December 31, 2010, all of the Company’s auction rate student loan bonds were associated with unsuccessful auctions.  As 
such, the estimated fair value of the underlying investments had declined below amortized cost of the investments as a result of 
liquidity  issues  in  the  auction  rate  markets.    To  date,  there  have  been  no  instances  of  delinquencies  or  non-payment  of 
applicable  interest  from  the  issuers  and  all  partial  calls  of  securities  by  the  issuers  have  been  at  par  value  plus  accrued 
interest.  Since the first auction failures in February 2008 when the Company had approximately $198.5 million ARS at par, the 
Company  has  received  approximately  $115.0  million  of  calls  from  issuers,  at  par,  plus  accrued  interest  at  the  time  of  the 
call.  This  includes  $8.3  million  received  in  January  2011  which  has  been  classified  as  short-term  investments  as  of 
December 31, 2010.  Accrued interest income is included in other current assets in the consolidated balance sheet.(cid:2)

(cid:2)

39

 
 
 
 (cid:2)

Until auction failures began, the fair value of these investments were calculated using Level 1 observable inputs and fair value 
was deemed to be equivalent to amortized cost due to the short-term and regularly occurring auction process.  Based on auction 
failures  beginning  in  mid-February  2008  and  continued  failures  through  December 31, 2010,  there  were  no  significant 
observable  quoted  prices  or  other  relevant  inputs  for  identical  or  similar  securities.  Estimated  fair  value  of  all  auction  rate 
security investments as of December 31, 2010 and 2009 was calculated using unobservable, Level 3 inputs, due to the lack of 
observable  market  inputs  specifically  related  to  student  loan  ARS.  The  fair  value  of  these  investments  as  of  the 
December 31, 2010 and 2009 measurement dates could not be determined with precision based on lack of observable market 
data and could vary significantly in future measurement periods.(cid:2)
 (cid:2)
The  Company  performs  an  internal  cash  flow  analysis  on  an  individual  investment  basis  to  estimate  fair  value  of  ARS  using 
inputs  determined  based  on  management's  understanding  of  market  conditions  as  well  as  information  derived  from  other 
publicly  available  third  party  sources.  This  approach  considers  the  anticipated  estimated  outstanding  average  life  of  the 
underlying student loans (range of one month for announced calls to twelve years) that are the collateral to the trusts, principal 
outstanding, expected rates of returns over the average life of the underlying student loans using forward rate curves, and payout 
formulas.  The  range  of  estimated  outstanding  lives  is  based  on  call  notices  received  by  the  Company,  communications  with 
trusts, and communications with third party financial institutions.  These underlying cash flows, by individual investment, were 
discounted using interest rates consistent with instruments of similar quality and duration adjusted for a lack of liquidity in the 
market.  The Company also obtains estimated fair value of ARS from third party financial advisors.  The Company obtains an 
understanding of assumptions in models used by third party financial institutions to estimate fair value.  All of this information 
is  considered  when  determining  the  estimated  fair  value  of  these  instruments  as  recorded  in  the  consolidated  financial 
statements. The Company's discounted cash flow approach requires the use of multiple input factors including an estimated rate 
of return, base discount rate, and a liquidity discount rate to reflect the current lack of liquidity of ARS in capital markets due to 
auction  failures.    We  understand  that  models  employed  by  the  Company's  third  party  financial  advisors  are  also  subject  to 
changes  in  similar  input  factors.    As  such,  the  fair  value  of  ARS  is  subject  to  change  based  on  significant  changes  to  the 
underlying  input  factors.    The  Company  has  analyzed  the  potential  impact  of  a  50  basis  point  change  to  the  rate  of  return, 
discount rate, and liquidity discount rate noting that this would not materially impact the recorded fair value.  (cid:2)
 (cid:2)
The  table  below  shows  the  inputs  in  the  Company's  cash  flow  models  as  of  December 31, 2010  for  the  remaining  ARS 
investments compared to the inputs used in cash flow models as of December 31, 2009.   Inputs used in Company models of all 
securities held as of December 31, 2010 and December 31, 2009 excluding investments whose fair value is estimated to be par 
value as of the reporting period due to call notices being received by the Company were as follows: 
(cid:2)
 (cid:2)
Average life of underlying loans(cid:2)
Rate of return(cid:2)
Discount rate(cid:2)
Liquidity discount rate(cid:2)

December 31, 2009(cid:2)  (cid:2)
 (cid:2)
2-10 years(cid:2)
 (cid:2)
1.57%-4.37%(cid:2)
 (cid:2)
0.74%-2.07%(cid:2)
 (cid:2)
0.40%-0.9%(cid:2)

December 31, 2010(cid:2)  (cid:2)
 (cid:2)
2-12 years(cid:2)
 (cid:2)
1.28-4.12%(cid:2)
 (cid:2)
0.53%-1.85%(cid:2)
 (cid:2)
0.40%-0.80%(cid:2)

 (cid:2)
The unrealized loss of $3.1 million is recorded as an adjustment to accumulated other comprehensive loss and the Company has 
not recognized any other than temporary impairments in the consolidated statements of income.  There were not any realized 
gains or losses related to these investments for the years ended December 31, 2010, 2009, and 2008.  (cid:2)
 (cid:2)
The Company has evaluated the unrealized loss on these securities to determine whether the decline in fair value is other than 
temporary.  Management has concluded the decline in fair value to be temporary based on the following considerations. (cid:2)
 (cid:2)

(cid:2)  Current market activity and the lack of severity or extended decline do not warrant such action at this time.(cid:2)
(cid:2) 

Since auction failures began in February 2008, the Company has received approximately $115.0 million as the result of 
partial  calls  by  issuers  which  includes  $8.3  million  in  calls,  at  par,  received  subsequent  to  December 31, 2010.  The 
Company received par value for the amount of these calls plus accrued interest. There have not been any defaults on 
scheduled interest payments.(cid:2)

(cid:2)  Based on the Company's financial operating results, current cash balances, operating cash flows and debt free balance 
sheet, the Company does not have the intent to sell such securities at a discount and it is not more likely than not to be 
required to sell the securities before they recover their value. (cid:2)

(cid:2)  There have not been any significant changes in collateralization and ratings of the underlying securities since the first 
failed  auction.  The  Company  holds  99.2%  of  the  auction  rate  security  portfolio  in  senior  positions  of  AAA  (or 
equivalent) rated securities that are backed by the U.S. government.(cid:2)

(cid:2)

40

 
 
 (cid:2)

(cid:2)  The  Company  is  aware  of  recent  increases  in  default  rates  of  the  underlying  student  loans  that  are  the  assets  to  the 
trusts issuing the auction rate security debt, which management believes is due to current overall negative economic 
conditions.  As the underlying loans are guaranteed by the U.S. Government, defaults of the loans accelerate payment 
of  the  underlying  loan  to  the  trust.  As  trusts  are  no  longer  recycling  repayment  money  for  new  loans,  accelerated 
repayment of any student loan to the underlying trust would increase cash flows of the trust which would potentially 
result in partial calls by the underlying trusts.(cid:2)

(cid:2)  The Company is aware of recent transactions taking place in secondary markets as well as tender offers for ARS at sub 
par pricing. The Company does not intend to tender any holdings at sub par pricing. As ARS debt holders tender ARS 
debt back to trusts at sub par pricing, the equity of the trusts is strengthened.(cid:2)

 (cid:2)
Management will monitor its investments and ongoing market conditions in future periods to assess impairments considered to 
be other than temporary.  Should fair value continue to remain below cost or decrease significantly from current levels due to 
credit  related  issues,  the  Company  may  be  required  to  record  an  impairment  of  these  investments,  through  a  charge  in  the 
consolidated statement of income although the factors currently do not warrant such a charge.(cid:2)
 (cid:2)
During  the  third  and  fourth  quarters  of  2008,  various  financial  institutions  and  respective  regulatory  authorities  announced 
proposed  settlement  terms  in  response  to  various  regulatory  authorities  alleging  certain  financial  institutions  misled  investors 
regarding the liquidity risks associated with auction rate securities that the respective financial institutions underwrote, marketed 
and sold.  Further, the respective regulatory authorities alleged the respective financial institutions misrepresented to customers 
that  auction  rate  securities  were  safe,  highly  liquid  investments  that  were  comparable  to  money  markets.  Certain  settlement 
agreements were finalized prior to December 31, 2008.  The Company's holdings with one financial institution were covered by 
a settlement agreement and the Company received par value of the underlying securities, $4.5 million, plus accrued interest on 
July 1, 2010.  All of auction rate security investments (based on par value) as of December 31, 2010 were not covered by the 
terms  of  the  above  mentioned  settlement  agreements.  The  focus  of  the  initial  settlements  was  generally  towards  individuals, 
charities, and businesses with small investment balances, generally with holdings of $25 million and less.  As part of the general 
terms of the settlements, the respective financial institutions have agreed to provide their best efforts in providing liquidity to 
the  auction  rate  securities  market  for  investors  not  specifically  covered  by  the  terms  of  the  respective  settlements.  Such 
liquidity solutions could be in the form of facilitating issuer redemptions, resecuritizations, or other means.    During the quarter 
ended September 30, 2010 the Securities and Exchange Commission ("SEC") stated that three financial institutions had satisfied 
their  obligations  under  their  respective  settlements.    As  of  December 31, 2010  100%  of  the  Company's  holdings  were  with 
financial institutions included in the SEC's  released statement.  The Company can not currently project when liquidity will be 
obtained  from  these  investments  and  plans  to  continue  to  hold  such  securities  until  the  securities  are  called,  redeemed,  or 
resecuritized by the debt issuers.(cid:2)
 (cid:2)
The  table  below  presents  a  reconciliation  for  all  assets  and  liabilities,  measured  at  fair  value,  on  a  recurring  basis  using 
significant unobservable inputs (Level 3) during the years ended December 31, 2010 and 2009.(cid:2)

Level 3 Fair Value Measurements(cid:2)
 (cid:2)
 (cid:2)
Balance, January 1(cid:2)
Settlements(cid:2)
Purchases(cid:2)
Issuances(cid:2)
Sales(cid:2)
Transfers in to (out of) Level 3(cid:2)
Total gains or losses (realized/unrealized):(cid:2)
Included in earnings(cid:2)
Included in other comprehensive loss, net of tax(cid:2)

Balance, December 31(cid:2)

 (cid:2)

(cid:2)

41

(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) (cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)

Available-for-sale(cid:2)
debt securities(cid:2)
(in thousands)(cid:2)
(cid:2)

2010(cid:2)
147,419(cid:2)(cid:2) (cid:2) $(cid:2)
(61,225(cid:2))(cid:2)(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
(cid:2)
—(cid:2)(cid:2) (cid:2)
2,500(cid:2)(cid:2) (cid:2)
88,694(cid:2)(cid:2) (cid:2) $(cid:2)

2009(cid:2)
171,122(cid:2)(cid:2)
(27,000(cid:2))(cid:2)
—(cid:2)(cid:2)
—(cid:2)(cid:2)
—(cid:2)(cid:2)
—(cid:2)(cid:2)
 (cid:2)
—(cid:2)(cid:2)
3,297(cid:2)(cid:2)
147,419(cid:2)(cid:2)

 
 
 
 
 
 (cid:2)

Note 4.  Fuel Hedging 
 (cid:2)
In  February  2007,  the  Board  of  Directors  authorized  the  Company  to  begin  hedging  activities  related  to  projected  future 
purchases of diesel fuel.  During the quarter ended March 31, 2009, the Company contracted with an unrelated third party to 
hedge changes in forecasted future cash flows related to fuel purchases.   The hedge of changes in forecasted future cash flows 
was  transacted  through  the  use  of  certain  swap  derivative  financial  instruments.  The  Company  accounts  for  derivative 
instruments  in  accordance  with  the authoritative guidance on derivatives  and  hedging  and  has designated  such  swaps as cash 
flow  hedges.   The  cash  flow  hedging  strategy  was  implemented  mainly  to  reduce  the  Company’s  exposure  to  significant 
changes, including upward movements in diesel fuel prices related to fuel consumed by empty and out-of-route miles and truck 
engine idling time which is not recoverable through fuel surcharge agreements.(cid:2)
 (cid:2)
Use of these hedging instruments was limited and as of December 31, 2010 and 2009 there were no open unsettled cash flow 
hedges.  There were no hedging instruments opened and settled during 2010.  Based on favorable contract settlements occurring 
during the quarter ended June 30, 2009, fuel expense for the year ended December 31, 2009 was reduced by $0.6 million.(cid:2)
 (cid:2)
The  following  table  details  the  effect  of  derivative  financial  instruments  on  the  statement  of  income  for  the  year  ended 
December 31, 2009.  (cid:2)

 (cid:2)

Derivatives in 
SFAS 133 Cash 
Flow Hedging 
Relationship(cid:2)
(000’s)(cid:2)

Amount of Gain or 
(Loss) Recognized 
in OCI on 
Derivative 
(Effective Portion)(cid:2)
 (cid:2)
Fuel contract(cid:2) $(cid:2)

—(cid:2)(cid:2)

Location of Gain or 
(Loss) Reclassified 
from Accumulated 
OCI into income 
(Effective Portion)(cid:2)
 (cid:2)

Fuel expense(cid:2)

Amount of Gain or 
(Loss) Reclassified 
from Accumulated 
OCI into Income 
(Effective Portion)(cid:2)
 (cid:2)
$(cid:2)

—(cid:2)(cid:2)

 (cid:2)

Location of Gain or 
(Loss) Recognized in 
Income on Derivative 
(Ineffective Portion 
and Amount Excluded 
from Effectiveness 
Testing)(cid:2)

Fuel expense(cid:2)

Amount of Gain or 
(Loss) Recognized in 
Income on Derivative 
(Ineffective Portion and 
Amount Excluded from 
Effectiveness Testing)(cid:2)
 (cid:2)
$(cid:2)

561(cid:2)(cid:2)

 (cid:2)

(cid:2)

42

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 5.  Income Taxes 
 (cid:2)
Deferred  income  taxes  are  determined  based  upon  the  differences  between  the  financial  reporting  and  tax  basis  of  the 
Company’s assets and liabilities.  Deferred taxes are measured using enacted tax rates expected to apply to taxable income in 
the years in which those temporary differences are expected to be recovered or settled. (cid:2)

 (cid:2)

Deferred tax assets and liabilities as of December 31 are as follows:(cid:2)
 (cid:2)
 (cid:2)
Deferred income tax assets:(cid:2)

Allowance for doubtful accounts(cid:2)
Accrued expenses(cid:2)
Insurance accruals(cid:2)
Unrealized loss on available-for-sale investments(cid:2)
Indirect tax benefits of unrecognized tax benefits(cid:2)
Other(cid:2)

Total gross deferred tax assets(cid:2)

Less valuation allowance(cid:2)
Net deferred tax assets(cid:2)

Deferred income tax liabilities:(cid:2)
Property and equipment(cid:2)
Goodwill(cid:2)
Prepaid expenses(cid:2)

(cid:2)

Net deferred tax liability(cid:2)

(cid:2)

(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2)

(cid:2)

(cid:2) (cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2) $(cid:2)

2010(cid:2)

(cid:2)

2009(cid:2)

(in thousands)(cid:2)
(cid:2)  (cid:2)
282(cid:2)(cid:2) (cid:2) $(cid:2)

6,456(cid:2)(cid:2) (cid:2)
27,514(cid:2)(cid:2) (cid:2)
1,078(cid:2)(cid:2) (cid:2)
6,413(cid:2)(cid:2) (cid:2)
968(cid:2)(cid:2) (cid:2)
42,711(cid:2)(cid:2) (cid:2)
(1,078(cid:2))(cid:2)(cid:2)
41,633(cid:2)(cid:2) (cid:2)
(cid:2)  (cid:2)
(68,516(cid:2))(cid:2)(cid:2)
(984(cid:2))(cid:2)(cid:2)
(650(cid:2))(cid:2)(cid:2)
(70,150(cid:2))(cid:2)(cid:2)
(28,517(cid:2))(cid:2)(cid:2) $(cid:2)

283(cid:2)(cid:2)
6,347(cid:2)(cid:2)
28,362(cid:2)(cid:2)
1,953(cid:2)(cid:2)
7,288(cid:2)(cid:2)
1,646(cid:2)(cid:2)
45,879(cid:2)(cid:2)
(1,698(cid:2))(cid:2)
44,181(cid:2)(cid:2)

(79,408(cid:2))(cid:2)
(775(cid:2))(cid:2)
(700(cid:2))(cid:2)
(80,883(cid:2))(cid:2)
(36,702(cid:2))(cid:2)

 (cid:2)
The deferred tax amounts above have been classified in the accompanying consolidated balance sheets at December 31, 2010 
and 2009 as follows:(cid:2)
 (cid:2)
 (cid:2)
Current assets, net(cid:2)
Noncurrent liabilities, net(cid:2)
 (cid:2)

(cid:2)
(in thousands)(cid:2)
12,400(cid:2)(cid:2) (cid:2) $(cid:2)
(40,917(cid:2))(cid:2)(cid:2)
(28,517(cid:2))(cid:2)(cid:2) $(cid:2)

14,516(cid:2)(cid:2)
(51,218(cid:2))(cid:2)
(36,702(cid:2))(cid:2)

(cid:2)
(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2) $(cid:2)

2010(cid:2)

2009(cid:2)

 (cid:2)
The Company has recorded a valuation allowance of $1.1 million at December 31, 2010 and $1.7 million at December 31, 2009 
related  to  the  Company’s  deferred  tax  asset  associated  specifically  with  unrealized  losses  on  auction  rate  securities.  This 
valuation allowance was recorded as the Company does not have historical capital gains nor does it expect to generate capital 
gains sufficient to utilize the entire deferred tax asset generated by the fair value adjustment.  As the fair value adjustment was 
recorded  through  accumulated  other  comprehensive  loss,  the  associated  valuation  allowance  was  also  recorded  through 
accumulated other comprehensive loss.  The above mentioned allowance did not impact the consolidated statement of income 
for  the  years  ended  December 31, 2010,  2009,  and  2008.  The  Company  has  not  recorded  a  valuation  allowance  against  any 
other  deferred  tax  assets.  In  management’s  opinion,  it  is  more  likely  than  not  that  the  Company  will  be  able  to  utilize  these 
deferred  tax  assets  in  future  periods  as  a  result  of  the  Company’s  history  of  profitability,  taxable  income,  and  reversal  of 
deferred tax liabilities.(cid:2)
 (cid:2)

(cid:2)

43

 
 
 
 
 (cid:2)
 (cid:2)
Current income taxes:(cid:2)
Federal(cid:2)
State(cid:2)
 (cid:2)
Deferred income taxes:(cid:2)
Federal(cid:2)
State(cid:2)
 (cid:2)
Total(cid:2)

 (cid:2)

(cid:2)

(cid:2)
(cid:2)  (cid:2)
(cid:2) $(cid:2)
(cid:2)

(cid:2)

(cid:2) (cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2) $(cid:2)

2010(cid:2)

(cid:2)

2009(cid:2)
(in thousands)(cid:2)

(cid:2)

2008(cid:2)

(cid:2)  (cid:2)
40,165(cid:2)(cid:2) (cid:2) $(cid:2)
(1,068(cid:2))(cid:2)(cid:2)
39,097(cid:2)(cid:2) (cid:2)
(cid:2)  (cid:2)
(7,804(cid:2))(cid:2)(cid:2)
(636(cid:2))(cid:2)(cid:2)
(8,440(cid:2))(cid:2)(cid:2)
30,657(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2)  (cid:2)
14,369(cid:2)(cid:2) (cid:2) $(cid:2)
(4,653(cid:2))(cid:2)(cid:2)
9,716(cid:2)(cid:2) (cid:2)
(cid:2)
14,321(cid:2)(cid:2) (cid:2)
316(cid:2)(cid:2) (cid:2)
14,637(cid:2)(cid:2) (cid:2)
24,353(cid:2)(cid:2) (cid:2) $(cid:2)

 (cid:2)
The income tax provision differs from the amount determined by applying the U.S. federal tax rate as follows: 
 (cid:2)
 (cid:2)
 (cid:2)
Federal tax at statutory rate (35%)(cid:2)
State taxes, net of federal benefit(cid:2)
Non-taxable interest income(cid:2)
Uncertain income tax penalties and interest, net(cid:2)
Other(cid:2)
 (cid:2)

32,506(cid:2)(cid:2) (cid:2) $(cid:2)
(213(cid:2))(cid:2)(cid:2)
(243(cid:2))(cid:2)(cid:2)
(1,377(cid:2))(cid:2)(cid:2)
(16(cid:2))(cid:2)(cid:2)
30,657(cid:2)(cid:2) (cid:2) $(cid:2)

28,456(cid:2)(cid:2) (cid:2) $(cid:2)
(1,665(cid:2))(cid:2)(cid:2)
(571(cid:2))(cid:2)(cid:2)
(1,776(cid:2))(cid:2)(cid:2)
(91(cid:2))(cid:2)(cid:2)
24,353(cid:2)(cid:2) (cid:2) $(cid:2)

2009(cid:2)
(in thousands)(cid:2)

(cid:2)
(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) $(cid:2)

2010(cid:2)

(cid:2)

(cid:2)

(cid:2)

31,445(cid:2)(cid:2)
3,474(cid:2) (cid:2)
34,919(cid:2) (cid:2)
 (cid:2)
2,197(cid:2) (cid:2)
(5(cid:2))(cid:2)
2,192(cid:2) (cid:2)
37,111(cid:2) (cid:2)

2008(cid:2)

37,478(cid:2)(cid:2)
2,019(cid:2)(cid:2)
(2,884(cid:2))(cid:2)
361(cid:2)(cid:2)
137(cid:2)(cid:2)
37,111(cid:2)(cid:2)

 (cid:2)
At  December 31, 2010  and  2009,  the  Company  had  a  total  of  $18.1  million  and  $20.8  million  in  gross  unrecognized  tax 
benefits, respectively.  Of this amount, $11.7 million and $13.5 million represents the amount of unrecognized tax benefits that, 
if  recognized,  would  impact  our  effective  tax  rate  as  of  December 31, 2010  and  2009.  Unrecognized  tax  benefits  were  a  net 
decrease of approximately $2.6 million and $2.2 million during the years ended December 31, 2010 and 2009, due mainly to the 
expiration  of  certain  statutes  of  limitation  net  of  additions.  This  had  the  effect  of  reducing  the  effective  state  tax  rate  during 
2010 and 2009.  The total net amount of accrued interest and penalties for such unrecognized tax benefits was $9.2 million and 
$10.6 million at December 31, 2010 and 2009 and is included in income taxes payable.  Net interest and penalties included in 
income  tax  expense  for  the  twelve  month  periods  ended  December 31, 2010  and  2009  was  a  benefit  of  approximately  $1.4 
million and $1.7 million, respectively, as penalties and interest accrued when the uncertain tax position was initially recorded, 
reverse upon the expiration of certain statutes of limitations.  Net interest and penalties included in income tax expense for the 
twelve  month  period  ended  December  31,  2008  was  an  additional  tax  expense  of  approximately  $0.4  million.  These 
unrecognized  tax  benefits  relate  to  risks  associated  with  state  income  tax  filing  positions  for  the  Company’s  corporate 
subsidiaries.(cid:2)
 (cid:2)
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:(cid:2)
 (cid:2)
Balance at December 31, 2009(cid:2)
Additions based on tax positions related to current year(cid:2)
Additions for tax positions of prior years(cid:2)
Reductions for tax positions of prior years(cid:2)
Reductions due to lapse of applicable statute of limitations(cid:2)
Settlements(cid:2)
Balance at December 31, 2010(cid:2)

(in thousands)(cid:2)
20,773(cid:2)(cid:2)
$(cid:2)
1,054(cid:2)(cid:2)
—(cid:2)(cid:2)
(7(cid:2))(cid:2)
(3,680(cid:2))(cid:2)
—(cid:2)(cid:2)
18,140(cid:2)(cid:2)

$(cid:2)

 (cid:2)
(cid:2)

44

 
 
 
 
 (cid:2)

A  number  of  years  may  elapse  before  an  uncertain  tax  position  is  audited  and  ultimately  settled.  It  is  difficult  to  predict  the 
ultimate  outcome  or  the  timing  of  resolution  for  uncertain  tax  positions.  It  is  reasonably  possible  that  the  amount  of 
unrecognized tax benefits could significantly increase or decrease within the next twelve months. These changes could result 
from the expiration of the statute of limitations, examinations or other unforeseen circumstances. As of December 31, 2010, the 
Company did not have any ongoing examinations or outstanding litigation related to tax matters.  At this time, management’s 
best  estimate  of  the  reasonably  possible  change  in  the  amount  of  gross  unrecognized  tax  benefits  to  be  a  decrease  of 
approximately  $1.8  to  $2.8  million  during  the  next  twelve  months  mainly  due  to  the  expiration  of  certain  statute  of 
limitations.  The  federal  statute  of  limitations  remains  open  for  the  years  2007  and  forward.  Tax  years  2000  and  forward  are 
subject to audit by state tax authorities depending on the tax code and administrative practice of each state.(cid:2)
 (cid:2)
Note 6.  Related Party Transactions 
 (cid:2)
During 2008 the Company rented storage space from its chief executive officer on a month-to-month lease.  In the opinion of 
management, the rates paid were comparable to those that could have been negotiated with a third party.  Rent expense paid to 
the  Company’s  chief  executive  officer  for  the  year  ended  December  31,  2008  was  $0.04  million.   There  was  no  rent  paid  to 
related  parties  during  2010  and  2009.  Rent  expense  is  included  in  rent  and  purchased  transportation  per  the  consolidated 
statements of income.(cid:2)
 (cid:2)
Note 7.  Accident and Workers’ Compensation Insurance Liabilities 
 (cid:2)
The Company acts as a self-insurer for auto liability involving property damage, personal injury, or cargo up to $2.0 million for 
any individual claim. Liabilities in excess of these amounts are covered by insurance up to $55.0 million in the aggregate for the 
coverage period. The Company increased the retention amount from $1.0 million to $2.0 million for each claim occurring on or 
after April 1, 2009.(cid:2)
 (cid:2)
The Company acts as a self-insurer for workers’ compensation liability up to $1.0 million for any individual claim.  Liabilities 
in excess of this amount are covered by insurance.  The State of Iowa initially required the Company to deposit $0.7 million into 
a  trust  fund  as  part  of  the  self-insurance  program.  Earnings  on  this  account  become  part  of  the  required  deposit  and  as  of 
December 31, 2010 total deposits in this account were $1.3 million.  This deposit is in municipal bonds classified as held-to-
maturity and is recorded in other assets on the consolidated balance sheet.  In addition, the Company has provided its insurance 
carriers  with  letters  of  credit  totaling  approximately  $3.1  million  in  connection  with  its  liability  and  workers’  compensation 
insurance arrangements.  There were no outstanding balances due on the letters of credit at December 31, 2010 or 2009.(cid:2)
 (cid:2)
Accident and workers’ compensation accruals include the estimated settlements, settlement expenses and an estimate for claims 
incurred but not yet reported for property damage, personal injury and public liability losses from vehicle accidents and cargo 
losses  as  well  as  workers’  compensation  claims  for  amounts  not  covered  by  insurance.  Accident  and  workers’  compensation 
accruals  are  based  upon  individual  case  estimates,  including  reserve  development,  and  estimates  of  incurred-but-not-reported 
losses  based  upon  the  Company's  own  historical  experience  and  industry  claim  trends.  Since  the  reported  liability  is  an 
estimate, the ultimate liability may be more or less than reported.  If adjustments to previously established accruals are required, 
such amounts are included in operating expenses in the current period. These accruals are recorded on an undiscounted basis.  
Estimated  claim  payments  to  be  made  within  one  year  of  the  balance  sheet  date  have  been  classified  as  insurance  accruals 
within current liabilities as of December 31, 2010 and 2009.(cid:2)
 (cid:2)
Note 8.  Stockholders’ Equity 
 (cid:2)
In September, 2001, the Board of Directors of the Company authorized a program to repurchase 15.4 million shares, adjusted 
for  stock  splits,  of  the  Company’s  common  stock  in  open  market  or  negotiated  transactions  using  available  cash,  cash 
equivalents and investments.  In 2009 and 2008, respectively, 3.5 million and 2.8 million shares were repurchased in the open 
market  and  retired  for  $45.4  million  and  $36.4  million  respectively.  There  were  no  shares  repurchased  during  2010.    The 
authorization  to  repurchase  remains  open  at  December 31, 2010  and  has  no  expiration  date.  The  repurchase  program  may  be 
suspended or discontinued at any time without prior notice.  Approximately 6.5 million shares remain authorized for repurchase 
under the program.(cid:2)
 (cid:2)
During  the  years  ended  December 31, 2010,  2009,  and  2008,  the  Company’s  Board  of  Directors  declared regular  quarterly 
dividends  totaling  $7.2  million,  $7.3  million,  and  $7.7  million,  respectively.   The  Company  paid  a  special  dividend  of  $90.7 
million during the third quarter of 2010.  Future payment of cash dividends and the amount of such dividends will depend upon 
financial conditions, results of operations, cash requirements, tax treatment, and certain corporate law requirements, as well as 
factors deemed relevant by our Board of Directors.(cid:2)
 (cid:2)
(cid:2)

45

 
 (cid:2)

Note 9.  Profit Sharing Plan and Retirement Plan(cid:2)
 (cid:2)
The Company has a retirement savings plan (the "Plan") for substantially all employees who have completed one year of service 
and are 19 years of age or older.  Employees may make 401(k) contributions subject to Internal Revenue Code limitations. The 
Plan  provides  for  a  discretionary  profit  sharing  contribution  to  non-driver  employees  and  a  matching  contribution  of  a 
discretionary  percentage  to  driver  employees.  Company  profit  sharing  contributions  totaled  approximately  $0.7  million,  $1.2 
million, and $1.3 million, for the years ended December 31, 2010, 2009, and 2008, respectively.  (cid:2)
 (cid:2)
Note 10.  Commitments and Contingencies 
 (cid:2)
The Company is a party to ordinary, routine litigation and administrative proceedings incidental to its business. In the opinion 
of  management,  the  Company’s  potential  exposure  under  pending  legal  proceedings  is  adequately  provided  for  in  the 
accompanying consolidated financial statements.  (cid:2)
 (cid:2)
The Company has entered into commitments to further upgrade the Company's existing tractor and trailer fleets.  Delivery of 
tractor equipment began in the third quarter of 2010 and is currently scheduled to continue into the second quarter of 2011.  In 
addition, the Company has purchase commitments outstanding for deliveries of trailer equipment throughout 2011.  The total 
estimated  net  purchase commitments, net of guaranteed minimum trade values on  tractors,  at  December 31, 2010 is currently 
estimated at $100.7 million.  Although the Company expects to sell trailers during 2011 to provide additional sources of cash 
flows for new trailers, that would directly offset the outstanding commitment amount, there were no guaranteed commitments 
from third parties as of December 31, 2010 to buy trailers during 2011.(cid:2)
 (cid:2)
Note 11.  Quarterly Financial Information (Unaudited)(cid:2)
 (cid:2)
 (cid:2)
Year ended December 31, 2010(cid:2)

Second(cid:2)

Fourth(cid:2)

Third(cid:2)

First(cid:2)

(cid:2)
(cid:2)

(cid:2)

(cid:2)

Operating revenue(cid:2)
Operating income(cid:2)
Income before income taxes(cid:2)
Net income(cid:2)
Earnings per share(cid:2)

(cid:2)
Year ended December 31, 2009(cid:2)

Operating revenue(cid:2)
Operating income(cid:2)
Income before income taxes(cid:2)
Net income(cid:2)
Earnings per share(cid:2)

(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2) (cid:2)

(cid:2) $(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)
(In Thousands, Except Per Share Data)(cid:2)
(cid:2) (cid:2)
127,411(cid:2)(cid:2) (cid:2) $(cid:2)
22,033(cid:2)(cid:2) (cid:2)
22,449(cid:2)(cid:2) (cid:2)
16,653(cid:2)(cid:2) (cid:2)
0.18(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
 (cid:2)(cid:2)

(cid:2)  (cid:2)
127,245(cid:2)(cid:2) (cid:2) $(cid:2)
29,061(cid:2)(cid:2) (cid:2)
29,408(cid:2)(cid:2) (cid:2)
18,297(cid:2)(cid:2) (cid:2)
0.20(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
 (cid:2)(cid:2)

(cid:2)  (cid:2)
115,617(cid:2)(cid:2) (cid:2) $(cid:2)
15,831(cid:2)(cid:2) (cid:2)
16,234(cid:2)(cid:2) (cid:2)
11,887(cid:2)(cid:2) (cid:2)
0.13(cid:2)(cid:2) (cid:2)
(cid:2) (cid:2)
(cid:2)

114,979(cid:2)(cid:2) (cid:2) $(cid:2)
19,040(cid:2)(cid:2) (cid:2)
19,911(cid:2)(cid:2) (cid:2)
14,141(cid:2)(cid:2) (cid:2)
0.15(cid:2)(cid:2) (cid:2)

116,974(cid:2)(cid:2) (cid:2) $(cid:2)
21,708(cid:2)(cid:2) (cid:2)
22,271(cid:2)(cid:2) (cid:2)
17,615(cid:2)(cid:2) (cid:2)
0.19(cid:2)(cid:2) (cid:2)

113,390(cid:2)(cid:2) (cid:2) $(cid:2)
22,410(cid:2)(cid:2) (cid:2)
22,899(cid:2)(cid:2) (cid:2)
14,507(cid:2)(cid:2) (cid:2)
0.16(cid:2)(cid:2) (cid:2)

129,243(cid:2)(cid:2)
24,524(cid:2)(cid:2)
24,782(cid:2)(cid:2)
15,379(cid:2)(cid:2)
0.17(cid:2)(cid:2)

 (cid:2)
114,196(cid:2)(cid:2)
15,806(cid:2)(cid:2)
16,221(cid:2)(cid:2)
10,686(cid:2)(cid:2)
0.12(cid:2)(cid:2)

 (cid:2)
Note 12.  Subsequent Events 
 (cid:2)
The Company has evaluated events occurring subsequent to December 31, 2010 through the filing date of this Annual Report on 
Form 10-K for disclosure.  Subsequent to December 31, 2010, the Company received $8.3 million in a partial calls of auction 
rate securities.  The Company received par value of the investment plus accrued interest at the call date.(cid:2)

(cid:2)

46

 
 
 (cid:2)

SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS AND RESERVES(cid:2)
(In Thousands, Except Per Share Data)(cid:2)

Column A(cid:2)

(cid:2)

 (cid:2)
 (cid:2)
 (cid:2)

Description(cid:2)

Allowance for doubtful accounts:(cid:2)
Year ended December 31, 2010(cid:2)
Year ended December 31, 2009(cid:2)
Year ended December 31, 2008(cid:2)
Year ended December 31, 2007(cid:2)

Cost(cid:2)
And(cid:2)
Expense(cid:2)

Column C(cid:2)
Charges To(cid:2)
(cid:2)
 (cid:2)
(cid:2)
Other(cid:2)
(cid:2) Accounts(cid:2)
(cid:2)  (cid:2)
3(cid:2)(cid:2) (cid:2) $(cid:2)

(cid:2) Column E(cid:2)
(cid:2) Column D(cid:2)
(cid:2)
(cid:2)
 (cid:2)
 (cid:2)
(cid:2)
(cid:2)
Balance(cid:2)
 (cid:2)
(cid:2)
(cid:2)
At End(cid:2)
 (cid:2)
(cid:2) Deductions(cid:2) (cid:2)
of Period(cid:2)
(cid:2)  (cid:2)
(cid:2)  (cid:2)
—(cid:2)(cid:2) (cid:2) $(cid:2)
3(cid:2)(cid:2) (cid:2) $(cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)
—(cid:2)(cid:2) (cid:2)

129(cid:2)(cid:2) (cid:2)
192(cid:2)(cid:2) (cid:2)
44(cid:2)(cid:2) (cid:2)

775(cid:2)(cid:2)
775(cid:2)(cid:2)
775(cid:2)(cid:2)
775(cid:2)(cid:2)

129(cid:2)(cid:2) (cid:2)
192(cid:2)(cid:2) (cid:2)
44(cid:2)(cid:2) (cid:2)

(cid:2)
(cid:2) Column B(cid:2)
(cid:2)
(cid:2)
 (cid:2)
(cid:2) Balance At(cid:2) (cid:2)
(cid:2)
(cid:2) Beginning(cid:2)
(cid:2)
(cid:2)
of Period(cid:2)
(cid:2)  (cid:2)
(cid:2)  (cid:2)
775(cid:2)(cid:2) (cid:2) $(cid:2)
(cid:2) $(cid:2)
(cid:2)
775(cid:2)(cid:2) (cid:2)
775(cid:2)(cid:2) (cid:2)
(cid:2)
(cid:2)
775(cid:2)(cid:2) (cid:2)

 (cid:2)

47

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(cid:2)

HEARTLAND EXPRESS, INC. 
AND SUBSIDIARIES 
CORPORATE INFORMATION 

DIRECTORS 

OFFICERS 

Russell A. Gerdin 
Chairman of the Board and  
Chief Executive Officer, Heartland Express, Inc 

Russell A. Gerdin 
Chairman of the Board and 
Chief Executive Officer, Heartland Express, Inc. 

Richard O. Jacobson 
Retired Chairman of the Board 
Jacobson Warehouse Company, Inc. 

Dr. Benjamin J. Allen 
President, University of Northern Iowa 

Michael J. Gerdin 
President, Heartland Express, Inc. 

Lawrence D. Crouse 
President 
Oak Creek Ranch, LLC 

James G. Pratt 
Secretary and Treasurer, 
Hills Bancorporation 

Michael J. Gerdin 
President, Heartland Express, Inc. 

John P. Cosaert  
Executive Vice President, 
Finance and Treasurer, and Chief Financial Officer  
Heartland Express, Inc. 

Richard L. Meehan 
Executive Vice President of 
Marketing and Operations, Heartland Express, Inc. 

Thomas E. Hill 
Vice President, Controller, 
and Secretary, Heartland Express, Inc. 

TRANSFER AGENT AND REGISTRAR 

ANNUAL MEETING 

Computershare Trust Company, N.A. 
250 Royall Street  
Canton, MA  02021 

Heartland’s Annual Meeting will be held at 8:00 a.m. 
local time on May 5, 2011 at The Holiday Inn &  
Conference Center, 1220 First Avenue, Coralville, IA 
52241 

INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM 

COMMON STOCK 

KPMG LLP 
2500 Ruan Center 
666 Grand Avenue 
Des Moines, Iowa 50309 

CORPORATE COUNSEL 
Scudder Law Firm, P.C., L.L.O 
411 South 13th Street, Second Floor  
Lincoln, NE  68508 

NASDAQ Global Select Market - HTLD 

CORPORATE HEADQUARTERS 
Heartland Express, Inc. 
901 North Kansas Avenue 
North Liberty, IA  52317-4726 

A copy of our Annual Report on Form 10-K for the year ended December 31, 2010, as filed with the Securities and 
Exchange Commission, may be obtained by stockholders of record without charge upon written request to Thomas 
E. Hill, at the Company.  

(cid:2)

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STOCK PERFORMANCE GRAPH

(cid:3)(cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:9)(cid:9)(cid:8)(cid:10)(cid:2)(cid:11)(cid:12)(cid:6)(cid:12)(cid:13)(cid:14)(cid:15)(cid:4)(cid:6)(cid:16)(cid:8)(cid:17)(cid:15)(cid:14)(cid:13)(cid:5)(cid:18)(cid:6)(cid:19)(cid:20)(cid:5)(cid:21)(cid:22)(cid:5)(cid:14)(cid:13)(cid:6)(cid:16)(cid:23)(cid:17)(cid:23)(cid:9)(cid:14)(cid:24)(cid:2)(cid:20)(cid:5)(cid:6)(cid:24)(cid:8)(cid:24)(cid:14)(cid:9)(cid:6)(cid:18)(cid:24)(cid:8)(cid:16)(cid:25)(cid:4)(cid:8)(cid:9)(cid:26)(cid:5)(cid:13)(cid:6)(cid:13)(cid:5)(cid:24)(cid:23)(cid:13)(cid:11)(cid:18)(cid:6)(cid:8)(cid:11)(cid:6)(cid:24)(cid:4)(cid:5)(cid:6)(cid:27)(cid:8)(cid:17)(cid:15)(cid:14)(cid:11)(cid:22)(cid:28)(cid:18)(cid:6)(cid:27)(cid:8)(cid:17)(cid:17)(cid:8)(cid:11)(cid:6)(cid:29)(cid:24)(cid:8)(cid:16)(cid:25)(cid:6)(cid:10)(cid:2)(cid:24)(cid:4)(cid:6)(cid:24)(cid:4)(cid:5)(cid:6)
cumulative total stockholder return of the Nasdaq Stock Market (U.S. Companies) and the Nasdaq Trucking & Transporta-
tion Stocks commencing December 31, 2005 and ending December 31, 2010.  

$150.00

$130.00

$110.00

$90.00

$70.00

$50.00

$30.00

(cid:2)

128.52

(cid:2)

115.31

x

97.95

12/31/2005

12/31/2006

12/31/2007

12/31/2008

12/31/2009

12/31/2010

(cid:12)

(cid:2)(cid:3)(cid:4)(cid:3)(cid:5)(cid:6)(cid:7)

Symbol            CRSP Total Returns Index For:                12/2005   12/2006   12/2007  12/2008  12/2009  12/2010

(cid:12)

(cid:2)(cid:2)(cid:2)(cid:2)(cid:2)(cid:2)(cid:2)             Heartland Express, Inc. 

100.00 

99.16 

94.12 

105.18 

102.49 

115.31 

-----------       NASDAQ Stock Market (US Companies)                  100.00 

109.84 

119.14 

57.41 

82.53 

97.95 

……….......             NASDAQ Trucking and Transportation Stocks 

100.00 

116.26 

124.69 

80.01 

93.62 

128.52 

(cid:2)
x
(cid:2)

Notes: 

A.  The lines represent monthly index levels derived from compounded daily returns that include all dividends. 
B.  The indexes are reweighted daily, using the market capitalization on the previous trading day. 
C. 
D.  The index level for all series was set to $100.0 on 12/31/2005. 

If the monthly interval, based on the fiscal year-end, is not a trading day, the preceding trading day is used. 

The stock performance graph assumes $100 was invested on December 31, 2005.  There can be no assurance that the 
Company’s stock performance will continue into the future with the same or similar trends depicted in the graph above.  
The Company will not make or endorse any predictions as to future stock performance.  The CRSP Index for Nasdaq 
Trucking & Transportation Stocks includes all publicly held truckload motor carriers traded on the Nasdaq Stock Market, 
(cid:14)(cid:18)(cid:6)(cid:10)(cid:5)(cid:9)(cid:9)(cid:6)(cid:14)(cid:18)(cid:6)(cid:14)(cid:9)(cid:9)(cid:6)(cid:30)(cid:14)(cid:18)(cid:26)(cid:14)(cid:31)(cid:6)(cid:16)(cid:8)(cid:17)(cid:15)(cid:14)(cid:11)(cid:2)(cid:5)(cid:18)(cid:6)(cid:10)(cid:2)(cid:24)(cid:4)(cid:2)(cid:11)(cid:6)(cid:24)(cid:4)(cid:5)(cid:6)(cid:29)(cid:24)(cid:14)(cid:11)(cid:26)(cid:14)(cid:13)(cid:26)(cid:6)!(cid:11)(cid:26)(cid:23)(cid:18)(cid:24)(cid:13)(cid:2)(cid:14)(cid:9)(cid:6)(cid:27)(cid:8)(cid:26)(cid:5)(cid:6)(cid:27)(cid:9)(cid:14)(cid:18)(cid:18)(cid:2)(cid:19)(cid:16)(cid:14)(cid:24)(cid:2)(cid:8)(cid:11)(cid:18)(cid:6)#*++(cid:21)#*<<=(cid:6)>?++(cid:21)>?<<=(cid:6)>>++(cid:21)>@<<=(cid:6)
(cid:14)(cid:11)(cid:26)(cid:6)>*++(cid:21)>*<<(cid:6)Z[(cid:29)[(cid:6)(cid:14)(cid:11)(cid:26)(cid:6)\(cid:8)(cid:13)(cid:5)(cid:2)(cid:12)(cid:11)[(cid:6)(cid:6)(cid:3)(cid:4)(cid:5)(cid:6)(cid:27)(cid:8)(cid:17)(cid:15)(cid:14)(cid:11)(cid:22)(cid:6)(cid:10)(cid:2)(cid:9)(cid:9)(cid:6)(cid:15)(cid:13)(cid:8)(cid:20)(cid:2)(cid:26)(cid:5)(cid:6)(cid:24)(cid:4)(cid:5)(cid:6)(cid:11)(cid:14)(cid:17)(cid:5)(cid:18)(cid:6)(cid:8)(cid:7)(cid:6)(cid:14)(cid:9)(cid:9)(cid:6)(cid:16)(cid:8)(cid:17)(cid:15)(cid:14)(cid:11)(cid:2)(cid:5)(cid:18)(cid:6)(cid:2)(cid:11)(cid:6)(cid:18)(cid:23)(cid:16)(cid:4)(cid:6)(cid:2)(cid:11)(cid:26)(cid:5)](cid:6)(cid:23)(cid:15)(cid:8)(cid:11)(cid:6)(cid:13)(cid:5)(cid:31)(cid:23)(cid:5)(cid:18)(cid:24)[(cid:6)(cid:6)

49