Annual Report 2013
Henkel at a glance 2013
Highlights
Sales
EBIT
EPS
Dividend
+ 3.5 %
organic sales growth
15.4 %
4.07 euros
1.22 euros
adjusted 1 return on sales (EBIT):
up 1.3 percentage points
adjusted 1 earnings per preferred
share (EPS): up 10.0 percent 2
dividend per
preferred share 3
Key financials
in million euros
Sales
Operating profit (EBIT)
Adjusted 1 operating profit (EBIT)
Return on sales (EBIT) in %
Adjusted 1 return on sales (EBIT) in %
Net income
– Attributable to non-controlling interests
– Attributable to shareholders of Henkel AG & Co. KGaA
Earnings per preferred share in euros
Adjusted 1 earnings per preferred share in euros
Adjusted 1 earnings per preferred share in euros
(2012 before IAS 19 revised)
Return on capital employed (ROCE) in %
Dividend per ordinary share in euros
Dividend per preferred share in euros
2009
2010
2011
2012 4
2013
+/–
2012 – 2013
13,573
15,092
15,605
16,510
16,355
– 0.9 %
1,080
1,364
8.0
10.0
628
– 26
602
1.40
1.91
9.8
0.51
0.53
1,723
1,862
11.4
12.3
1,143
– 25
1,118
2.59
2.82
14.9
0.70
0.72
1,765
2,029
11.3
13.0
1,191
– 30
1,161
2.69
3.14
15.8
0.78
0.80
2,199
2,335
13.3
14.1
1,526
– 46
1,480
3.42
3.63
3.70
18.7
0.93
0.95
2,285
2,516
14.0
15.4
3.9 %
7.8 %
0.7 pp
1.3 pp
1,625
6.5 %
– 36
– 21.7 %
1,589
7.4 %
3.67
4.07
4.07
20.5
1.20 3
1.22 3
7.3 %
12.1 %
10.0 %
1.8 pp
29.0 %
28.4 %
pp = percentage points
1 Adjusted for one-time charges/gains and restructuring charges.
2 When applying IAS 19 revised to the prior year, growth amounts to +12.1 percent.
3 Proposal to shareholders for the Annual General Meeting on April 4, 2014.
4 Adjusted in application of IAS 19 revised (see notes on page 116).
Sales by business unit
Sales by region
21 %
Beauty Care
1 %
Corporate
3 %
Japan / Australia / New Zealand
1 %
Corporate
18 %
North America
2013
2013
28 %
Laundry & Home Care
50 %
Adhesive Technologies
34 %
Western Europe
44 %
Emerging markets 1
Corporate = sales and services not assignable
to the individual business units.
1 Eastern Europe, Africa/Middle East, Latin America,
Asia (excluding Japan).
Our business units
Laundry & Home Care
Beauty Care
Adhesive Technologies
+ 5.7 %
organic sales growth
+ 3.0 %
organic sales growth
+ 2.7 %
organic sales growth
Key financials
in million euros
Sales
2012
2013
4,556
4,580
Operating profit (EBIT)
621
682
Key financials
Key financials
+/–
0.5 %
9.7 %
in million euros
2012
2013
+/–
in million euros
2012
2013
+/–
Sales
3,542
3,510
– 0.9 %
Sales
8,256
8,117
– 1.7 %
Operating profit (EBIT)
483
474
– 1.9 %
Operating profit (EBIT)
1,191
1,271
6.7 %
Adjusted 1 operating
profit (EBIT)
659
714
8.5 %
Adjusted 1 operating
profit (EBIT)
514
525
2.1 %
Adjusted 1 operating
profit (EBIT)
1,246
1,370
9.9 %
Return on sales (EBIT)
13.6 %
14.9 %
1.3 pp
Return on sales (EBIT)
13.6 %
13.5 % – 0.1 pp
Return on sales (EBIT)
14.4 %
15.7 %
1.3 pp
Adjusted 1 return
on sales (EBIT)
14.5 %
15.6 %
1.1 pp
Adjusted 1 return
on sales (EBIT)
14.5 %
15.0 %
0.5 pp
Adjusted 1 return
on sales (EBIT)
15.1 %
16.9 %
1.8 pp
pp = percentage points
1 Adjusted for one-time charges/gains
and restructuring charges.
pp = percentage points
1 Adjusted for one-time charges/gains
and restructuring charges.
pp = percentage points
1 Adjusted for one-time charges/gains
and restructuring charges.
Sales
in million euros
Sales
in million euros
Sales
in million euros
4,129
2009
4,319
2010
4,304
2011
4,556
2012
4,580
2013
3,010
2009
3,269
2010
3,399
2011
3,542
2012
3,510
2013
6,224
7,306
7,746
8,256
8,117
2009
2010
2011
2012
2013
Our top brands
Contents
The Company
2 Foreword
6 Report of the Supervisory Board
12 Delivering on our strategy
22 Management Board
Group management report
24 Group management report subindex
25 Corporate governance
42 Shares and bonds
47 Fundamental principles of the Group
55 Economic report
78 Business units
90 Risks and opportunities report
99 Forecast
101 Subsequent events
Consolidated financial statements
102 Consolidated financial statements subindex
104 Consolidated statement of financial position
106 Consolidated statement of income
107 Consolidated statement of
comprehensive income
107 Consolidated statement of changes in equity
108 Consolidated statement of cash flows
109 Notes to the consolidated financial statements
165 Independent Auditor’s Report
169 Responsibility statement by the
Personally Liable Partner
170 Corporate management bodies of
Henkel AG & Co. KGaA
Further information
175 Quarterly breakdown of key financials
176 Multi-year summary
177 Glossary
180 Contacts / Credits
Financial calendar
Our Vision
A global leader
in brands and
technologies.
Our Values
We put our customers at the
center of what we do.
We value, challenge and reward
our people.
We drive excellent sustainable
financial performance.
We are committed to leadership
in sustainability.
We build our future on our
family business foundation.
Henkel Annual Report 2013
Our strategy
1
Our Strategy
We will outperform our competition
as a globalized company
with simplified operations and
a highly inspired team!
Our targets 2016
20 bn € sales
10 bn € sales in
10 % annual growth in
earnings per share 1
emerging markets
1 Average annual growth in adjusted earnings per preferred
share (compound annual growth rate/CAGR).
Including continuous portfolio optimization.
A global leaderin brandsand technologies OutperformGlobalizeFocus on regions withhigh potentialLeverage potentialin categoriesInspireSimplifyDrive operationalexcellenceStrengthen ourglobal team 2
Henkel Annual Report 2013
Kasper Rorsted
Chairman of the
Management Board
“We focus on implementing
our strategy globally in order
to deliver on our ambitious
targets.”
Henkel Annual Report 2013
3
2013 was a very important year for Henkel: We met our financial targets in a challenging
market environment. At the same time, we made substantial progress toward our vision
for Henkel – to be a global leader in brands and technologies.
Our actions and decisions are guided by a clear strategy for 2016: We will outperform our
competition as a globalized company with simplified operations and a highly inspired
team. Executing this strategy will enable us to meet our ambitious financial targets for the
same period: 20 billion euros sales, 10 billion euros emerging market sales and 10 percent
compound annual growth (CAGR) in adjusted ¹ earnings per preferred share (EPS).
Strong business performance in 2013
In 2013, the difficult economic situation in the eurozone continued to affect consumer
and industrial demand. In the United States, the economy has recovered, but was
impacted by uncertainty about government budget and fiscal policy. As in previous years,
emerging markets were the main growth drivers. However, they had to face currency
devaluation and political instability as well as slower growth compared to previous years.
Henkel Group revenue amounted to 16,355 million euros, representing an organic growth
of 3.5 percent over 2012. Nominal growth was slightly negative, substantially impacted
by exchange rate developments. Adjusted ¹ earnings before interest rates and taxes (EBIT)
grew by 7.8 percent to 2,516 million euros compared to 2,335 million euros in 2012.
Adjusted ¹ return on sales increased to 15.4 percent compared to 14.1 percent in 2012.
Adjusted ¹ earnings per preferred share (EPS) rose by 10.0 percent to 4.07 euros.
Thanks to our continued focus on cost and strong business performance, our cash flow
from operating activities totaled 2,116 million euros at the end of 2013. We were able t0
turn net debt of 85 million euros at the end of 2012 into a net financial position of
959 million euros at the end of 2013.
Our increased profitability and financial strength allow us to raise the proposed dividend
payout ratio for fiscal 2013 to around 30 percent of adjusted¹ net income after non-control-
ling interests – without impacting our strategic flexibility and our conservative financial
strategy. At the Annual General Meeting on April 4, 2014, we will propose to shareholders
a dividend payout of 1.22 euros per preferred share. This represents an increase of 28 per-
cent compared to 0.95 euros in 2013.
Delivering on our strategy
In order to drive the consistent execution of our strategy and deliver on our financial
targets, we made sure that every employee knows and understands what we are aiming
for and how they can contribute to our four strategic priorities:
Outperform – Globalize – Simplify – Inspire.
In a global survey of our 10,000 management employees, more than 90 percent of the
respondents said that they know our strategy and understand how it relates to their busi-
ness, teams and objectives. In this report we outline how our strategic priorities have
guided everyone at Henkel throughout the year.
+ 3.5 %
organic sales growth.
15.4 %
adjusted 1 return on sales.
+ 10.0 %
adjusted 1 earnings
per preferred share.
1 Adjusted for one-time
charges/gains and
restructuring charges.
4
Henkel Annual Report 2013
Outperform our competition
In 2013, our three business units continued to gain market shares in their relevant markets
and deliver profitable growth. This successful development was driven by focusing on
our top brands, powerful innovations and a clear focus on our customers.
57 %
of sales generated
by top 10 brands.
The share of sales from our top 10 brands, including Persil, Schwarzkopf and Loctite,
increased to 57 percent. As our top brands generate higher margins and strengthen
our position against the competition, we aim to grow their share of sales to 60 percent
by 2016.
44 %
of sales generated
in emerging markets.
Strong product innovations across all business units were a critical success factor. In our
consumer businesses, 45 percent of sales came from products launched within the last
three years. In our adhesives business, 30 percent of sales were generated with products
introduced within the last five years.
In order to move our innovation processes closer to where we see future growth opportuni-
ties, we plan to open or expand seven R&D centers in emerging markets. 2013 saw the open-
ing of four centers located in India, South Africa, South Korea and the United Arab Emirates
and a significant expansion of our R&D center in Russia.
Regular “top-to-top” exchanges with our largest customers – major retailers and industrial
customers – at board level help to align our business toward their expectations and growth
ambitions. In 2013, we further strengthened the close relationships with our most impor-
tant customers, helping us to generate a growing share of sales with them.
Globalize our company
By 2016 we aim to generate 20 billion euros in total sales for Henkel – 10 billion euros in
emerging markets and 10 billion euros in mature markets. These are ambitious targets.
Emerging markets will continue to drive global economic growth, and Henkel has a strong
foundation in many of these markets. In 2013, we were able to increase emerging market
sales to 44 percent of total sales. However, they are also characterized by high volatility and
intense competition. In order to succeed, we will strengthen our existing positions, grow
our businesses by expanding into new segments and selectively enter into new markets.
In mature markets, we hold leading positions with our strong brands across a broad range
of categories. While sales remained almost flat compared to 2012, we were able to further
increase our profitability in these markets. In light of low growth expectations for many
mature markets, we will continue to adapt and optimize our structures and processes in
order to deliver profitable growth.
Simplify our operations
Standardizing, digitizing and accelerating our processes will drive our operational excel-
lence. In 2013, we laid the foundation for improving our cost efficiency and competitive-
ness through a broad range of strategic initiatives.
We combined our IT and our shared services into a new Integrated Business Solutions
(IBS) organization. This change will enable us to advance efficient end-to-end processes
based on standardized and scalable business platforms.
By increasing the share of eSourcing we are improving our cost efficiency and flexibility.
In 2013, we prepared the consolidation of our sourcing activities into eight global sourc-
Henkel Annual Report 2013
5
Around 32 %
of our managers are women.
Factor 3
ing hubs. We also plan to combine and further align our supply chain and sourcing activ-
ities toward an integrated global supply chain organization across all business units. This
will help to substantially improve our competitiveness in the coming years.
Inspire our people
Our success is built on a strong global team. We provide an inspiring, challenging and
rewarding work environment for our employees around the world. We put particular
emphasis on strengthening leadership, attracting and developing talents, fostering a
strong performance culture, and promoting diversity in all our teams.
In a globalized world, a diverse workforce becomes a competitive advantage. We employ
people from more than 120 nations at Henkel. Around 56 percent of our employees work in
emerging markets – not only in manufacturing and supply chain, but a growing share in
managerial and R&D roles. The share of female managers increased to around 32 percent.
As Henkel becomes more global and diverse, it is crucial that every leader knows and
understands what is expected of them. Consequently, we developed a set of clear leader-
ship principles which were successfully embedded all over the world in a series of work-
shops for all employees with people responsibility.
Committed to leadership in sustainability
We made further progress with implementing our long-term sustainability strategy.
By 2030, we want to triple our resource efficiency – or as we call it: improve by “Factor 3.”
To ensure we deliver on our ambitious long-term targets, we also defined intermediate
targets at five-year intervals. In 2013, for the seventh consecutive year, we were named
sector leader in the Dow Jones Sustainability Index and held leading positions in many
other rankings.
Focus on implementing our strategy
In summary, 2013 was a very successful and important year for Henkel. On behalf of the
Management Board, I would like to thank all Henkel employees for their contribution to
this successful business performance. I would like to extend our special thanks to our
supervisory bodies for their valuable support. On behalf of Henkel, I thank you, our share-
holders, for your continued trust and support. We also thank our customers throughout
the world for the confidence they have shown in Henkel, our brands and our technologies.
We are fully committed to delivering on our targets. With a strong focus on implement-
ing our strategy globally, we strive to continue our excellent performance.
Düsseldorf, January 30, 2014
Sincerely,
Kasper Rorsted
Chairman of the Management Board
6
Report of the Supervisory Board
Henkel Annual Report 2013
Dr. Simone Bagel-Trah
Chairwoman of
the Shareholders’
Committee and the
Supervisory Board
“2013 was another successful
year for Henkel. All of our
business units contributed
with organic sales growth
and a substantial increase
in profitability. This is an
excellent result.”
Henkel Annual Report 2013
Report of the Supervisory Board
7
2013 was another successful year for Henkel.
All of our business units contributed with organic
sales growth and a substantial increase in profit-
ability. Given the extremely volatile nature of our
markets, accompanied by intensive competition,
political upheavals in the Middle East and North
Africa as well as the continuing uncertainty from
the debt crisis, this is an excellent result.
On behalf of the Supervisory Board, I would like to
thank all Henkel employees for their exceptional
commitment, without which we would not have
been able to achieve these results. Thanks are
equally due to the members of the Management
Board who have steered the company successfully
and to our employee representatives and Works
Councils for their continuous and constructive
support in moving our company forward.
To you, our shareholders, I offer my special thanks
for the confidence you have once again placed in
our company, its management and employees as
well as our products and services this past fiscal
year.
Ongoing dialog with the Management Board
In fiscal 2013, we again diligently discharged our
duties as the Supervisory Board in accordance with
the legal statutes, Articles of Association and rules
of procedure governing our actions. In particular,
we carefully and regularly monitored the work of
the Management Board, advising and supporting it
in its stewardship, in the strategic further develop-
ment of the company and in decisions relating to
matters of major importance.
Cooperation between the Management Board and
the Supervisory Board takes place through extensive
dialog based on mutual trust and confidence. The
Management Board kept us fully informed of all
major issues affecting the company and its Group
companies with prompt written and oral reports on
a regular basis. In this regard, the Management
Board specifically presented the business situation,
operational development, business policy, profit-
ability issues, and our short-term and long-term
corporate, financial and personnel planning, as well
as explaining capital expenditures and organiza-
tional measures. The quarterly reports focused on
the sales and profits of Henkel Group as a whole,
with further analysis by business unit and region.
Members of the Supervisory Board always had
sufficient opportunity to critically examine and
address the issues raised by these reports
Outside of Supervisory Board meetings, the Chair-
man of the Audit Committee and I, as Chairwoman
of the Supervisory Board, remained in regular con-
tact with the Chairman of the Management Board.
We therefore remained informed of current busi-
ness developments and major occurrences at all
times. The other members were informed of sig-
nificant matters no later than by the next Super-
visory Board or committee meeting.
The Supervisory Board and the Audit Committee
each held four regular meetings in fiscal 2013.
Attendance at the Supervisory Board meetings
averaged 97 percent in the year under review. No
member took part in fewer than half of the Super-
visory Board and committee meetings. All mem-
bers of the Audit Committee participated in the
committee meetings.
There were no conflicts of interest involving
Management Board or Supervisory Board members
which had to be disclosed to the Supervisory Board
and reported to the Annual General Meeting.
8
Report of the Supervisory Board
Henkel Annual Report 2013
Major issues discussed at Supervisory Board
meetings
Supervisory Board committees
In each of our meetings, we discussed the reports
submitted by the Management Board, conferring
with it on the development of the corporation and
on strategic issues.
In our meeting on February 26, 2013, we dealt pri-
marily with the approval of the annual and consol-
idated financial statements for 2012, including the
risk report and corporate governance report, the
2013 Declaration of Compliance, and our proposals
for resolution by the 2013 Annual General Meeting.
A detailed report on these matters was included in
our last Annual Report.
In addition to the general performance of the busi-
ness units, our meeting on April 15, 2013 focused
on our sustainability strategy and its implementa-
tion. We addressed the general trends and chal-
lenges of sustainable development and the goals
and progress of the company, including the confir-
mation of Henkel’s leading position in the field of
sustainability as determined by external assess-
ments.
We discussed in depth our new organizational
unit, Integrated Business Solutions, at our meeting
on September 24, 2013. This new unit combines
our IT organization and our shared services. This
integration of technology and process compe-
tence, together with a corresponding consolida-
tion of external services, improves our process
quality and transparency. In addition, innovative
solutions can be implemented across the entire
process chain. In this meeting, we also closely
examined the performance and the strategies
of our business units, and human resources
management in the Asia-Pacific region.
Based on comprehensive documentation, our
meeting on December 13, 2013, focused in detail on
our assets and financial planning for fiscal 2014,
and the budgets of our business units.
In order to efficiently comply with the duties
incumbent upon us according to legal statute and
our Articles of Association, we have established an
Audit Committee and a Nominations Committee.
The Audit Committee was chaired in the year
under review by Prof. Dr. Theo Siegert, who com-
plies with the statutory requirements of impartial-
ity and expertise in the fields of accounting or
auditing. For more details on the responsibilities
and composition of these committees, please refer
to the corporate governance report on pages 25
to 33 and the membership lists on page 171.
Committee activities
The Audit Committee mandated the external audi-
tor, pursuant to the latter’s appointment by the
2013 Annual General Meeting, to audit the annual
financial statements and the consolidated finan-
cial statements for fiscal 2013, and also to review
the interim financial reports for fiscal 2013. The
audit fee was also established. The Audit Commit-
tee obtained the necessary validation of auditor
independence for the performance of these tasks.
The auditor has informed the Audit Committee
that there are no circumstances that might give
rise to a conflict of interest in the execution of its
duties.
The Audit Committee met four times in the year
under review. The meetings and resolutions were
prepared through the provision of reports and
other information by the Management Board. The
Chair of the Committee reported promptly and in
full to the plenary Supervisory Board on the con-
tent and results of each of the Committee meetings.
All Audit Committee meetings focused on the
company and Group accounts, including the
interim financial reports, with all matters being
duly discussed with the Management Board.
The three meetings at which we discussed and
Henkel Annual Report 2013
Report of the Supervisory Board
9
approved the interim financial reports were
attended by the auditor. The latter reported on the
results of the reviews and on all the main issues
and occurrences relevant to the work of the Audit
Committee. There were no objections raised in
response to these reports.
The Audit Committee also closely examined the
accounting process and the efficacy and further
development of the internal Group-wide control
and risk management system. In addition, the
Audit Committee received the status reports of the
General Counsel & Chief Compliance Officer and
the Head of Internal Audit, and approved the audit
plan put forward by Internal Audit, which extends
to examining the functional efficiency and efficacy
of the internal control system and our compliance
organization.
At its meeting on February 17, 2014, attended by
the auditor, the Audit Committee discussed the
annual and consolidated financial statements for
fiscal 2013, including the audit reports, the future
dividend policy, the associated proposal for appro-
priation of profits for the 2013 dividend, and the
risk report. It submitted to the Supervisory Board
corresponding proposals for resolution by the
Annual General Meeting. The Committee further
made its recommendation to the Supervisory
Board regarding the latter’s proposal for resolution
by the Annual General Meeting relating to the
appointment of the external auditor for fiscal 2014.
A declaration from the auditor asserting its inde-
pendence was again duly received, accompanied
by details pertaining to non-audit services ren-
dered in fiscal 2013 and those envisioned for fiscal
2014. There was no evidence of any bias or partial-
ity on the part of the auditor. As in previous years,
other members of the Supervisory Board also took
part as guests in this specifically audit-related
meeting of the Audit Committee.
On the basis of the objectives agreed by the Super-
visory Board with respect to its future composi-
tion, the members of the Nominations Committee
made appropriate recommendations in prepara-
tion for the court appointment of Barbara Kux as
shareholders’ representative to the Supervisory
Board succeeding Thierry Paternot.
Efficiency audit
The Supervisory Board and Audit Committee
regularly review the efficiency with which they
perform their duties. The review is administered
using a comprehensive, company-specific check-
list that forms the basis of discussions conducted
by the plenary Supervisory Board and the Audit
Committee. The checklist covers relevant impor-
tant aspects such as meeting pre paration and pro-
cess, the scope and content of documents – partic-
ularly with respect to the pre paration of financial
reports and audits – as well as financial control
and risk management. Issues relating to corporate
governance and improvement opportunities are
also addressed as part of the efficiency audit.
The results of this assessment were discussed in
detail in the meeting of the Audit Committee on
February 17, 2014 and the meeting of the Supervi-
sory Board on February 18, 2014. The procedure
confirmed the efficiency with which the Supervi-
sory Board and Audit Committee carry out their
duties as well as the required independence of
their membership.
Corporate governance and
declaration of compliance
In fiscal 2013, we again dealt with questions of cor-
porate governance and specifically discussed our
objectives with respect to Supervisory Board com-
position and independence. Further details on this
and Henkel’s corporate governance in general can
be found in the corporate governance report (on
pages 25 to 33), with which we fully acquiesce.
At our meeting on February 18, 2014, we discussed
and approved the joint Declaration of Compliance
of the Management Board, the Shareholders’ Com-
mittee and the Supervisory Board with respect to
the German Corporate Governance Code (DCGK)
for 2014. The full wording of the current and previ-
ous declarations of compliance can be found on
the company website.
10
Report of the Supervisory Board
Henkel Annual Report 2013
Annual and consolidated financial statements /
Audit
The annual financial statements and management
report of Henkel AG & Co. KGaA have been pre-
pared by the Management Board in accordance
with the provisions of the German Commercial
Code [HGB]. The consolidated financial statements
and the Group management report have been pre-
pared by the Management Board in accordance
with International Financial Reporting Standards
(IFRS) as endorsed by the European Union, and in
accordance with the supplementary German statu-
tory provisions pursuant to Section 315a (1) HGB.
The consolidated financial statements in their
present form exempt us from the requirement to
prepare consolidated financial statements in
accordance with German law.
The auditor appointed for 2013 by the last Annual
General Meeting – KPMG – has examined the 2013
annual financial statements of Henkel AG & Co.
KGaA and the 2013 consolidated financial state-
ments, including the management reports. KPMG
conducted the audit in accordance with Section 317
HGB and the German generally accepted standards
for the audit of financial statements promulgated
by the Institut der Wirt schaftsprüfer (Institute of
Public Auditors in Germany) as well as in supple-
mentary compliance with International Standards
on Auditing (ISA). The annual financial statements
and the consolidated financial statements were
certified without qualification.
“Henkel is well
equipped for the com-
ing issues and changes
this year, and we look
forward to the further
development of our
company with confi-
dence.”
KPMG reports that the
annual financial state-
ments give a true and
fair view of the net assets
and financial position of
Henkel AG & Co. KGaA
on December 31, 2013 as
well as the results of
operations for the fiscal
year ended on this date,
in accordance with Ger-
man generally accepted
accounting principles.
The consolidated finan-
cial statements give a
true and fair view of the net assets and financial
position of Henkel Group on December 31, 2013 as
well as the results of operations for the fiscal year
ended on this date in compliance with Interna-
tional Financial Reporting Standards as endorsed
by the European Union and the supplementary
German statutes pursuant to Section 315a (1) HGB.
The annual financial statements and management
report, consolidated financial statements and
Group management report, the audit reports of
KPMG and the recommendations by the Manage-
ment Board for the appropriation of the profit
made by Henkel AG & Co. KGaA were presented
in good time to all members of the Supervisory
Board. We examined these documents and dis-
cussed them at our meeting of February 18, 2014.
This was attended by the auditor, which reported
on its main audit findings. We received the audit
reports and voiced our acquiescence therewith.
The Chair of the Audit Committee provided the
plenary session of the Supervisory Board with a
detailed account of the treatment of the annual
and the consolidated financial statements by
the Audit Committee. Having received the final
results of the review conducted by the Audit Com-
mittee and concluded our own examination, we
see no reason for objection to the aforementioned
documents. We have agreed to the result of the
audit. The assessment by the Management Board
of the position of the company and the Group
coincides with our own appraisal. At our meeting
of February 18, 2014, we concurred with the recom-
mendations of the Audit Committee and therefore
approved the annual financial statements, the con-
solidated financial statements and the manage-
ment reports as prepared by the Management
Board.
We extensively discussed the future dividend pol-
icy: Depending on the company’s net assets, earn-
ings position, and financial needs, it intends in the
future to propose a dividend payout ratio between
25 and 35 percent of net income adjusted for non-
controlling interests and exceptional items. Addi-
tionally, we discussed and approved the proposal
by the Management Board to pay out of the unap-
propriated profit of Henkel AG & Co. KGaA a divi-
dend of 1.20 euros per ordinary share and of
Henkel Annual Report 2013
Report of the Supervisory Board
11
In connection with the election of the employee
representatives, which took effect at the close of
the Annual General Meeting on April 15, 2013,
Michael Vassiliadis left and Peter Hausmann
joined the Supervisory Board. The other employee
representatives were re-elected. During the con-
stituent meeting, Winfried Zander was again
elected as Vice-chairman of the Supervisory Board
and I was confirmed as Chairwoman. In addition,
we again elected the members of the Audit and
Nominations Committees or confirmed them in
their offices. We are sincerely grateful to all former
members of the Supervisory and Management
Boards, who worked tirelessly in driving Henkel’s
successful development.
There were no changes to the Management Board
in the year under review.
The year ahead will once again present great
challenges to all of our employees and manage-
ment. Many of the issues and changes that shaped
2013 will continue through 2014. Henkel is well
equipped for these challenges and we look toward
the further development of our company with con-
fidence.
We thank you for your ongoing trust and support.
Düsseldorf, February 18, 2014
On behalf of the Supervisory Board
Dr. Simone Bagel-Trah
(Chairwoman)
1.22 euros per preferred share, and to carry the
remainder and the amount attributable to the treas-
ury shares held by the company at the time of the
Annual General Meeting forward to the following
year. This proposal takes into account the financial
and earnings position of the company, its medium-
term financial and investment planning, and the
interests of our shareholders. We consider the pro-
posed dividends to be reasonable and appropriate.
In our meeting on February 18, 2014, we also rati-
fied our proposal for resolution to be presented
before the Annual General Meeting relating to the
appointment of the external auditor for the next
fiscal year, based on the recommendations of the
Audit Committee.
Risk management
Risk management issues were examined, not
only by the Audit Committee but also the plenary
Supervisory Board, with emphasis on the risk
management system in place at Henkel and any
major individual risks of which we needed to be
notified. There were no identifiable risks that
might jeopardize the continued existence of the
corporation as a going concern. The structure and
function of the risk management system were also
integral to the audit performed by KPMG, which
found no cause for reservation. It is our considered
opinion that the risk management system corre-
sponds to the statutory requirements and is fit
for the purpose of early identification of develop-
ments that could endanger the continuation of
the corporation as a going concern.
Changes in the Supervisory Board and
Management Board
The Supervisory Board underwent a number of
changes, some of which were reported last year.
Effective January 14, 2013, Thierry Paternot
resigned his seat on the Supervisory Board for per-
sonal reasons. Barbara Kux joined the Supervisory
Board as his successor on July 3, 2013 through
court appointment.
12 Delivering on our strategy
Henkel Annual Report 2013
Delivering on
our strategy
In 2013, we focused on the consistent global exe-
cution of our strategy in all our businesses. Thanks
to the strong commitment and deter mination of
all Henkel employees, we laid the foundation for
meeting our ambitious targets for 2016.
Outperform
Outperform
page 14
page 14
Leverage
top brands
Powerful
innovations
Düsseldorf
Germany
Munich
Germany
Bratislava
Slovakia
Globalize
page 16
Leverage
strengths
in mature
markets
Dubai
United Arab Emirates
Shanghai
China
Inspire
page 20
Talent
and perfor-
mance focus
Simplify
page 18
Best-
in-class
processes
Outperform
page 14
Focus on
customers
Charlotte
USA
Toluca
Mexico
Simplify
page 18
Cost
efficiency
Bogotá
Colombia
Inspire
page 20
Diverse
teams
Inspire
page 20
Strong
leadership
Globalize
page 16
Expand
footprint in
emerging
markets
Globalize
page 16
Expand
footprint in
emerging
markets
Chengdu
China
Jakarta
Indonesia
Simplify
page 18
Strong
IT focus
Henkel Annual Report 2013
Delivering on our strategy
13
Outperform
Outperform
page 14
page 14
Leverage
top brands
Powerful
innovations
Simplify
page 18
Best-
in-class
processes
Outperform
page 14
Focus on
customers
Düsseldorf
Germany
Munich
Germany
Bratislava
Slovakia
Globalize
page 16
Leverage
strengths
in mature
markets
Inspire
page 20
Strong
leadership
Globalize
page 16
Expand
footprint in
emerging
markets
Dubai
United Arab Emirates
Charlotte
USA
Toluca
Mexico
Inspire
page 20
Diverse
teams
Simplify
page 18
Cost
efficiency
Bogotá
Colombia
Globalize
page 16
Expand
footprint in
emerging
markets
Chengdu
China
Shanghai
China
Inspire
page 20
Talent
and perfor-
mance focus
Jakarta
Indonesia
Simplify
page 18
Strong
IT focus
Find out more about our strategic priorities
in the online Annual Report 2013:
www.henkel.com/annualreport
14 Delivering on our strategy
Outperform
Henkel Annual Report 2013
Focus on
customers
Outperform
We will leverage our full potential in our product
categories in order to gain market shares, and
outperform our competition by actively manag-
ing our portfolio, strengthening our top brands,
launching powerful innovations, and focusing on
customers and consumers.
1
1
Extending innovation
leadership
Powerful innovations drive
outperformance in competitive
markets. The innovative Somat
Gel Tabs for automatic dish-
washing machines ensure
perfect cleaning results and
a unique shine.
Photo: Dr. Volker Blank (left),
and Dr. Noëlle Wrubbel, Global
R&D, check the brilliant shine of
glasses at the dishwashing test
laboratory of our international
product development unit in
Düsseldorf.
2
Adhesive solutions
provider
In collaboration with partners
such as Nordson Corporation,
we have developed a new gen-
eration of hotmelt processes
which will be applied in a broad
range of industries.
Photo: Kevin Heffernan (right),
Sales Manager at Henkel,
explains the advantages of hot-
melts applied by a Nordson
dispenser to his customer Bret
Frazier, Operations Manager, at
a can line of a packaging plant in
Charlotte, North Carolina, USA.
3
Schwarzkopf brand
reaches 2 billion euros
With breakthrough concepts and
superior innovations, the inter-
national Beauty Care team
drives the success of its top
brand Schwarzkopf.
Photo: Team meeting in the
Beauty Care customer experi-
ence center “Lighthouse” in
Düsseldorf. From left: Steffen
Rübke, General Manager Retail
Germany, and his colleagues
Matthieu Chauvet, International
Marketing Director Professional,
Mark Chan, Regional Marketing
Director Asia-Pacific, and
Catharina Christe, International
Marketing Manager.
2
Powerful
innovations
3
Leverage
top brands
Henkel Annual Report 2013
Delivering on our strategy
Outperform
15
Increasing share of top 10 brands
in % of sales
38
41
41
42
44
57
2008
2009
2010
2011
2012
2013
(India) and Seoul (South Korea). We also signifi-
cantly expanded our R&D center in Moscow, Rus-
sia. By 2016, we aim to open or expand seven R&D
centers in emerging markets.
Focus on customers
Fully understanding our customers’ needs and co-
operating with partners along the value chain are
key competitive advantages for Henkel. The coop-
eration between our Adhesive Technologies busi-
ness and Nordson Corporation combines Nord-
son’s expertise in equipment engineering and
dispensing technology with our leading adhesives
formulating ability and application competence.
This will generate innovative solutions, provide
significant benefits and deliver greater value to
customers in different industry segments using
Nordson equipment and Henkel adhesives in
combination.
We are leveraging consumer insights with the
“shopper studies” conducted by our Laundry &
Home Care and Beauty Care businesses. These
insights benefit our strong relationships with our
customers, major retail companies, as they learn
more about their customers’ individual shopping
behavior.
In 2013, we made significant progress in advanc-
ing our leadership position in our relevant mar-
kets and categories by further strengthening our
top brands. At the same time, we continued to
invest in developing and launching innovations,
intensified cooperation with business partners,
and focused on our customers and consumers.
Strengthening our top brands
To capture the full potential for accelerated growth
and increased profitability in our categories, we
continued to focus on our top brands, such as
Persil, Schwarzkopf or Loctite. At the end of 2013,
our top 10 brands generated 57 percent of total
sales compared to 44 percent in 2012. We aim to
increase this share to around 60 percent by 2016.
In 2013, sales of Henkel Beauty Care’s biggest brand
Schwarzkopf reached 2 billion euros for the first
time. With a portfolio of superior product brands
such as Schauma, Drei Wetter Taft and Brillance,
Schwarzkopf stands for quality, expertise and
innovation. It is now present in over 50 countries
worldwide. Our Schwarzkopf Academies and Stu-
dios are recognized centers of excellence, inspiring
and educating professional hairdressers around
the world.
Powerful innovations
Our success in highly competitive markets is based
on strong innovations that meet the needs of our
customers and consumers around the world.
Somat/Pril Gel Caps were one of the most powerful
innovations in our Laundry & Home Care business
in 2013. They offer convenient handling, excep-
tional cleaning results and a unique shine – even
in short and in low-temperature “energy-saving”
dish washing cycles. The capsules were success-
fully launched in Italy in July 2013 under the Pril
brand and will be introduced under the Somat
brand in all relevant markets in Western and East-
ern Europe within the first quarter of 2014.
In order to capture the full innovation potential in
emerging markets, Henkel opened four R&D cen-
ters in emerging markets in 2013: in Dubai (United
Arab Emirates), Johannesburg (South Africa), Pune
Henkel Annual Report 2013
Expand
footprint in
emerging
markets
16 Delivering on our strategy
Globalize
Globalize
We will further globalize our company and cap-
ture growth opportunities in both emerging and
mature markets by implementing differentiated
regional strategies: expanding our footprint in
emerging markets while leveraging our strong
positions in mature markets.
1
Meeting customers’ needs
1
Customer proximity and a deep
understanding of specific
regional consumer needs are
key success factors for expand-
ing our footprint in emerging
markets.
From left: Mohamed Abdel
Ghany and Shaimaa Alwakel,
Regional R&D, explain typical
types of stains in the Africa/
Middle East region to Sana
Choyakh, Marketing Manager
for laundry detergents, in the
Innovation Center in Dubai,
United Arab Emirates.
Accelerated expansion
2
China is one of the top five
global markets for our Beauty
Care business. We focus on tar-
geted marketing activities in
“modern trade stores,” which
represent 70 percent of today’s
total hair business in China.
From left: Marketing Director
Anita Ching and James Wang,
General Manager Retail, discuss
the shelf presence of Beauty
Care products with Chun Yao,
salesperson at A.S. Watson, in
Chengdu, China.
3
Leveraging our
expertise
Employees at the Henkel engi-
neering center near Munich,
Germany, test the application of
adhesives for customers from
around the world. The center is
a model for further expansion
of our network of testing and
development centers that
enables us to develop and test
individual solutions by working
closely with customers.
Photo: Engineering Scientist
Renate Kreuzer analyzes the
shape and dimensions of a car
roof segment made of carbon
fiber-reinforced Henkel resin
using an optical 3D measure-
ment device.
2
Expand
footprint in
emerging
markets
3
Leverage
strengths
in mature
markets
Henkel Annual Report 2013
Delivering on our strategy
Globalize
17
Increasing share of sales generated in emerging markets
in % of total sales
37
38
41
42
43
44
2008
2009
2010
2011
2012
2013
In 2013, we faced a challenging business environ-
ment in several mature markets, particularly in
Southern Europe. However, we were able to capi-
talize on our leading positions in many mature
markets – thanks to our strong brands and technol-
ogies, and close cooperation with our customers.
In our Adhesive Technologies engineering center
near Munich, Germany, we develop individual solu-
tions for customers in the automotive industry as
well as a broad range of other industries. Our tech-
nical experts develop tailor-made adhesives solu-
tions for our customers which are then applied in
their global manufacturing processes.
To support our customers beyond the development
process, we also train their employees to ensure the
safe and efficient use of our adhesives in their spe-
cific production setting. For example, training pro-
grams near Munich are held almost every week
throughout the year, with around 800 engineers of
customers participating annually.
In 2013, we successfully expanded our footprint in
emerging markets where we see significant growth
potential for the future: The share of sales gener-
ated in emerging markets climbed to 44 percent,
driven by all three business units. In mature mar-
kets, we maintained sales at around the prior-year
level despite continued challenging market condi-
tions with negative or low growth and intense
competition.
Expand footprint in emerging markets
In the course of 2013, we significantly grew our
Laundry & Home Care business in the Africa/Middle
East region, despite ongoing unrest in a number
of countries. Reporting a double-digit increase in
sales, this region has become the biggest growth
driver for Laundry & Home Care in the past five
years. In November 2013, we opened a regional
innovation center in Dubai. It will focus on the
development of laundry and home care products
designed to meet consumer needs in the region.
The successful development of our Beauty Care
business in China is an impressive example of
leveraging an existing presence in one of the
fastest-growing emerging markets. With an ambi-
tious go-to-market strategy and a disciplined
distribution offensive, China has now become the
fifth largest market globally for our Beauty Care
business, while still offering significant potential
for further growth.
We utilize our global setup of research and devel-
opment centers as well as our production and
manufacturing footprint to serve customers in
many different industries around the world. In
September 2013, we opened the world’s largest
adhesives factory in Shanghai, China, with a total
production capa city of up to 430,000 metric tons.
The plant also sets new standards in efficiency,
safety and sustainability thanks to water recovery
systems, recycling procedures and energy-saving
technologies.
Leverage strengths in mature markets
Mature markets will continue to play an important
role for Henkel. Here, we will leverage our strengths
and aim to generate profitable growth with strong
brand investments and by maintaining our cost
focus.
Henkel Annual Report 2013
Cost
efficiency
18 Delivering on our strategy
Simplify
Simplify
We will drive our operational excellence and
continuously improve our competitiveness by
standardizing, digitizing and accelerating our
processes, focusing on end-to-end optimization
and increased cost efficiency.
1
1
Successful roll-out of
a global SAP platform
In 2013, our new SAP platform
“Horizon” was successfully
implemented throughout most of
Asia-Pacific. Now it will be rolled
out to other regions. Through
increased standardization, we
aim to reduce the number of
processes globally – from around
2,000 in 2013 to around 800 by
2016.
From left: Alvin Xie, Jancy Jin,
Michelle Ng and Marcus Dellith,
“Horizon” project team in Asia-
Pacific, in Jakarta, Indonesia.
2
Strong partnerships
with suppliers
By closely collaborating with
our suppliers, our Global Pur-
chasing ensures high quality
and cost efficiency leading to
best-in-class products for our
customers.
From left: Jamie Flores Alvarez,
Purchaser, confers with David
Azcona Letechipia from Papeles
Corrugados S.A. de C.V., a Henkel
supplier, on packaging material
requirements in Toluca, Mexico.
3
Optimized processes
and solutions
In our newly established Inte-
grated Business Solutions (IBS)
organization, Henkel has com-
bined its global shared services
and IT function. This will create a
scalable global business platform
to support our future growth.
From left: In Düsseldorf IBS
managers Reinhard Maier-
Peveling, Denise Saadeh and
Christiane Schmidt discuss the
optimization of end-to-end
processes.
2
Strong
IT focus
3
Best-
in-class
processes
Henkel Annual Report 2013
Delivering on our strategy
Simplify
19
Driving transformation through standardization and digitization
Reduce IT complexity
number of processes
Expand eSourcing
share of spend in %
> 20,000
~ 2,200
~ 2,000
< 1
~ 10
~ 18
2008
2012
2013
2008
2012
2013
Expand shared services
number of employees
Further reduce net working capital
in % of sales
300
1,500
> 2,000
10.4 *
3.8 *
2.3
2008
2012
2013
2008
2012
2013
* After adapted definition in 2013.
processes across all business units and functions
and provide higher transparency based on real-
time information. This will improve the quality
and speed of decision-making in a highly volatile
business environment.
Cost efficiency
In 2013, we began to implement our “Sourcing@
Best” initiative – aimed at improving our cost effi-
ciency and increasing the flexibility of our global
sourcing processes. We will consolidate our sourc-
ing operations into eight global sourcing hubs.
As digitization offers substantial potential to opti-
mize cost efficiency and increase transparency in
sourcing processes, we have established an inte-
grated eSourcing platform across all regions. This
platform captures in real time all data relevant to
purchasing spend, supplier portfolio and supplier
performance. The share of eSourcing has increased
substantially over recent years: In 2013, it rose
to around 18 percent of total spend compared
to around 10 percent at the end of 2012.
In 2013, we laid the foundation for improving our
competitiveness through a broad range of initia-
tives. These included the integration of our infor-
mation technology (IT) landscape, standardization
of processes, establishing the Integrated Business
Solutions (IBS) organization and the implementa-
tion of digital and global sourcing programs.
Strong IT focus
We are convinced that digitization offers substan-
tial potential to improve our competitiveness:
Standardized IT platforms that provide real-time
data will increase speed, flexibility, and efficiency
across all our businesses and functions.
We aim to reduce complexity by standardizing
processes and consolidating various IT systems
within our scalable global SAP platform, “Horizon.”
In 2013, we made significant progress: In the Asia-
Pacific region, we successfully converted more
than 20 different systems to our new SAP platform.
This was another important step toward our goal
to reduce the overall number of processes to
around 800 by 2016. Leveraging this integrated
platform on a global scale over the coming years
will drive operational excellence.
In addition, we made preparations to implement
a state-of-the-art digital workplace for all Henkel
employees worldwide in 2014. By transitioning to
this new platform, we aim to improve digital col-
laboration and dialog, and to expand knowledge
sharing across our global organization in order
to increase productivity and competitiveness.
Best-in-class processes
Over the past years, we have set up global shared
services with more than 2,000 employees in four
different centers around the globe. By the end
of 2016, the number of employees in shared ser-
vices will grow to more than 3,000. In 2013, we
integrated our shared services with our IT into one
newly established Integrated Business Solutions
(IBS) organization. We expect IBS to become an
important factor in delivering on our 2016 finan-
cial targets. IBS will help to establish end-to-end
20 Delivering on our strategy
Inspire
Inspire
Henkel Annual Report 2013
Diverse
teams
We are focusing on three areas in order to make
our global team even stronger: strengthening
our leadership team, rewarding talent and per-
formance, and increasing the diversity of our
workforce.
2
Talent and
performance
focus
1
1
Accelerated talent
development
In order to attract and retain the
best talents for Henkel, particu-
larly in emerging markets, we
introduced a specific training
program across all business
units and functions.
From left: Training participants
Coco Wu, Ted Hong, Xiaowei
Chang and Fang Chin Tan in
between two sessions in
Shanghai, China.
2
Experiencing diversity
at all Henkel sites
Over three weeks in spring
2013, Henkel employees world-
wide participated in more than
100 local, regional, global and
virtual events on “Experiencing
Diversity.”
From left: During a diversity
training event in Bogotá, Colom-
bia, Alfredo Morales, Regional
Head of Beauty Care Retail Latin
America, talks with production
col leagues Janeth Puerto, Leo-
nilde Caballero, John Herrera
and other employees about local
diversity topics.
3
Leadership Principles
workshops
6,800 people managers world-
wide discussed the company’s
Leadership Principles in around
350 work shops. They exchanged
experiences and ideas about
leadership at Henkel across all
businesses and functions.
Photo: Radka Javureková (right)
and Róbert Piaček with other
team leaders during their work-
shop in Bratislava, Slovakia.
3
Strong
leadership
Henkel Annual Report 2013
Delivering on our strategy
Inspire
21
Our five Leadership Principles
LEAD
TEAM
In 2013, we focused on implementing programs and
LEAD
refining processes in order to strengthen our leader-
STAKEHOLDERS
ship team, attract and develop talents, foster a
strong performance culture and promote diversity
across the entire organization.
Lead
Team
LEAD
CHANGE
Outperform
Leverage potential
in categories
LEAD
Strong leadership
MYSELF
Strong leaders make the difference in successfully
steering a business in a volatile environment, creat-
ing new growth opportunities, driving change and
establishing a strong performance culture. As Henkel
LEAD
becomes a more global and diverse company, it is
PERFORMANCE
crucial that each manager has a clear understanding
of what defines strong leadership and what is
expected from successful leaders at Henkel.
Globalize
Focus on regions with
high potential
To provide clear guidance, Henkel developed five
Leadership Principles which were introduced in
2012 in combination with our strategy. They are an
integral part of the evaluation and development of
our leaders. To ensure all people managers at
Henkel fully understand and commit themselves
to these principles, a global workshop program
was rolled out in 2013.
A global leader
in brands
and technologies
Simplify
Drive operational
excellence
In the course of the year, we progressed our Leader-
ship Development series. This mandatory training
program for all people managers supports them
from their first operational leadership tasks through
to advanced responsibilities. In addition, we decided
to set up a Leadership Forum, specifically targeted at
the development of top-level leaders and based on
Inspire
the concept of “leaders teaching leaders.”
Strengthen our
global team
Talent and performance focus
While emerging markets represent significant
growth potential, they offer a relatively small pool
of talents with the breadth of skills and depth of
experience needed to fully capture the opportuni-
ties in these markets. To address this challenge, we
are taking various steps to accelerate the develop-
ment of internal talents in emerging markets. Our
Human Resources team in Asia developed a specific
talent acceleration program which has been refined
over the past three years. Based on the positive
experiences and outcomes of this program, it will
be extended to other emerging markets, starting
with Africa/Middle East in 2014.
Lead
Stakeholders
Lead
Myself
Lead
Change
Lead
Performance
In 2013, we completed our fifth annual Develop-
ment Round Table (DRT) for around 10,000 man-
agement employees worldwide. The DRT is a
globally standardized process to evaluate the
performance and development potential of man-
agers at Henkel. The promotion of more than
1,000 internal candidates to higher management
levels or new positions is testament to the strength
of our internal talent pool and our focus on its
development.
Diverse teams
We are convinced that a diverse workforce and an
inclusive company culture are key success factors
in a globalized world. In promoting diversity at
Henkel, we focus on actively managing the dimen-
sions of gender, the multiple cultural backgrounds
of our employees, and different generations work-
ing together.
Based on our Diversity & Inclusion strategy, we have
developed a wide range of programs to promote
diversity and an inclusive working environment
around the world. We support our managers in
effectively leading international teams, leveraging
the experience of all colleagues. By systematically
supporting female career development, we were
able to increase the share of women in manage-
ment to around 32 percent.
In 2013, all Henkel employees worldwide partici-
pated in the global Diversity Weeks themed “Expe-
riencing Diversity.”
22 Management Board
Henkel Annual Report 2013
Driving excellence
in execution
In 2013, the Henkel Management Board and
top management gathered for their annual
strategy session at Harvard Business School in
Boston, Massachusetts, USA. They discussed with
Harvard professors major business trends and
strategic initiatives ranging from digitization to
winning in emerging markets. As a result, clear
roadmaps for execution of these initiatives have
been developed – all aligned toward one goal:
achieving our ambitious targets by 2016.
Kasper RorstedChairman of the Management BoardBorn in Aarhus, Denmark on February 24, 1962; with Henkel since 2005.Carsten Knobel Executive Vice President Finance (CFO) / Purchasing / Integrated Business Solutions Born in Marburg / Lahn, Germany on January 11, 1969; with Henkel since 1995. Kathrin MengesExecutive Vice President Human Resources / Infra structure ServicesBorn in Pritzwalk, Germany on October 16, 1964; with Henkel since 1999. Henkel Annual Report 2013
Management Board
23
Bruno PiacenzaExecutive Vice President Laundry & Home CareBorn in Paris, France on December 22, 1965; with Henkel since 1990.Jan-Dirk AurisExecutive Vice President Adhesive TechnologiesBorn in Cologne, Germany on February 1, 1968; with Henkel since 1984.Hans Van Bylen Executive Vice President Beauty CareBorn in Berchem, Belgium on April 26, 1961; with Henkel since 1984. 24 Group management report
Subindex
Henkel Annual Report 2013
Group management report
61 Net assets and financial position
61 Acquisitions and divestments
62 Capital expenditures
63 Net assets
64 Financial position
64 Financing and
capital management
65 Key financial ratios
66 Employees
69 Procurement
70 Production
72 Research and development
76 Marketing and distribution
78 Business units
78 Laundry & Home Care
82 Beauty Care
86 Adhesive Technologies
90 Risks and opportunities report
90 Risks and opportunities
90 Risk management system
92 Major risk categories
97 Major opportunity categories
98 Risks and opportunities in summary
99 Forecast
99 Macroeconomic development
99 Sector development
100 Outlook for the Henkel Group 2014
101 Subsequent events
25 Corporate governance
25 Corporate governance /
Corporate management report
31 Statutory and regulatory situation
33 Remuneration report
42 Shares and bonds
44 Henkel represented in all
major indices
45 International shareholder structure
45 Employee share program
45 Henkel bonds
46 Pro-active capital market communication
47 Fundamental principles of the Group
47 Operational activities
47 Overview
47 Organization and business units
48 Strategy and financial targets 2016
48 Financial targets 2016
49 Strategic priorities in summary
51 Sustainability strategy 2030
54 Management system and
performance indicators
54 Cost of capital
55 Economic report
55 Macroeconomic and industry-related
conditions
56 Review of overall business performance
57 Results of operations
57 Sales and profits
59 Comparison between actual business
performance and guidance
60 Expense items
60 Other operating income and charges
60 Financial result
60 Net income and earnings per share (EPS)
61 Dividends
61 Return on capital employed (ROCE)
61 Economic value added (EVA®)
Henkel Annual Report 2013
Group management report
Corporate governance
25
Corporate governance
at Henkel AG & Co. KGaA
liable for the company’s debts (limited partners
per Section 278 (1) German Stock Corporation Act
[AktG]).
The Management Board, the Shareholders’ Com-
mittee and the Supervisory Board are committed to
ensuring that the management and stewardship of
the corporation are conducted in a responsible and
transparent manner aligned to achieving a long-
term increase in shareholder value. With this in
mind, they have pledged themselves to the follow-
ing three principles:
• Value creation as the foundation of our man-
agement approach
• Sustainability achieved through the application
of socially responsible management principles
• Transparency supported by an active and open
information policy
Corporate governance /
corporate management report
The German Corporate Governance Code (DCGK)
was introduced in order to promote confidence
in the management and oversight of listed Ger-
man corporations. It sets out the nationally and
internationally recognized regulations and stan-
dards of responsible corporate management
applicable in Germany. The DCGK is aligned to
the statutory provisions applicable to a German
joint stock corporation (“Aktiengesellschaft”
[AG]). It is applied analogously by Henkel AG &
Co. KGaA. For a better understanding of Henkel’s
legal structure, this report describes the princi-
ples underlying the management and control
structure of the corporation. It also outlines the
special features distinguishing us from an AG
which derive from our specific legal form and
our Articles of Association. The primary rights
of shareholders of Henkel AG & Co. KGaA are
likewise explained. The report takes into account
the recommendations of the DCGK and contains
all disclosures and explanations required accord-
ing to Sections 289 (4), 289a and 315 (4) of the
German Commercial Code [HGB].
Legal form / Special statutory features of
Henkel AG & Co. KGaA
Henkel is a “Kommanditgesellschaft auf Aktien”
[KGaA]. A KGaA is a legal entity in which at least
one partner assumes unlimited liability in respect
of the company’s creditors (i.e. personally liable
partner). The other partners’ liability is limited to
their shares in the capital stock and are thus not
In terms of its legal structure, a KGaA is a mixture
of a joint stock corporation [AG] and a limited part-
nership [KG], with a focus in stock corporation law.
The difference with respect to an AG is primarily as
follows: The duties of the executive board of an AG
are performed at Henkel AG & Co. KGaA by Henkel
Management AG – acting through its Management
Board – as the sole Personally Liable Partner (Sec-
tions 278 (2) and 283 AktG in conjunction with Arti-
cle 11 of our Articles of Association).
The rights and duties of the supervisory board of
a KGaA are more limited compared to those of the
supervisory board of an AG. Specifically, the super-
visory board is not authorized to appoint personally
liable partners, preside over the partners’ contractual
arrangements, impose procedural rules on the man-
agement board, or rule on business transactions.
A KGaA is not required to appoint a director of labor
affairs, even if, like Henkel, the company is bound
to abide by Germany’s Codetermination Act of 1976.
The general meeting of a KGaA essentially has the
same rights as the shareholders’ meeting of an AG.
Additionally, it votes on the adoption of the annual
financial statements of the corporation and for-
mally approves the actions of the personally liable
partner(s). In the case of Henkel, it also elects and
approves the actions of the members of the Share-
holders’ Committee. Resolutions passed in general
meeting require the approval of the personally lia-
ble partners where they involve matters which, in
the case of a partnership, require the authorization
of the personally liable partners and also that of
the limited partners (Section 285 (2) AktG) or relate
to the adoption of annual financial statements
(Section 286 (1) AktG).
According to the Articles of Association, in addi-
tion to the Supervisory Board, Henkel also has a
standing Shareholders’ Committee comprising
a minimum of five and a maximum of ten mem-
bers, all of whom are elected by the Annual Gen-
eral Meeting (Article 27 of the Articles of Associa-
tion). The Shareholders’ Committee is required in
particular to perform the following functions (Sec-
tion 278 (2) AktG in conjunction with Sections 114
and 161 HGB and Articles 8, 9 and 26 of the Articles
of Association):
• It acts in place of the Annual General Meeting in
guiding the business activities of the corporation.
26
Group management report
Corporate governance
Henkel Annual Report 2013
• It decides on the appointment and dismissal of
the Personally Liable Partner(s).
• It holds both the power of representation and
executive powers over the legal relationships
prevailing between the corporation and Henkel
Management AG, the Personally Liable Partner.
• It exercises the voting rights of the corporation
in the Annual General Meeting of Henkel Man-
agement AG, thereby choosing its three-member
Supervisory Board which, in turn, appoints and
dismisses the members of the Management
Board.
• It issues rules of procedure incumbent upon
Henkel Management AG.
Capital stock denominations /
Shareholder rights
The capital stock of the corporation amounts to
437,958,750 euros. It is divided into a total of
437,958,750 bearer shares of no par value, of which
259,795,875 are ordinary bearer shares (nominal
proportion of capital stock: 259,795,875 euros or
59.3 percent) and 178,162,875 are preferred bearer
shares (nominal proportion of capital stock:
178,162,875 euros or 40.7 percent). All the shares
are fully paid in. Multiple share certificates for
shares may be issued. In accordance with Art. 6 (4)
of the Articles of Association, there is no right to
individual share certificates.
Each ordinary share grants to its holder one vote.
(Art. 21 (1) of the Articles of Association). The pre-
ferred shares grant to their holders all shareholder
rights apart from the right to vote (Section 140 (1)
AktG). The preferred shares carry the following
preferential right in the distribution of unappropri-
ated profit (Section 139 (1) AktG in combination
with Art. 35 (2) of the Articles of Association) unless
otherwise resolved by the Annual General Meeting:
• The holders of preferred shares receive a pre-
ferred dividend in the amount of 0.04 euros per
preferred share. If the profit to be distributed
in a fiscal year is insufficient for payment of a
preferred dividend of 0.04 euros per preferred
share, the arrears are paid without interest
from the profit of the following years, with
older arrears to be paid in full before more
recent arrears and the preferred dividend from
the profit of a particular fiscal year paid only
after the clearance of all arrears. The holders of
ordinary shares then receive a preliminary divi-
dend from the remaining unappropriated profit
of 0.02 euros per ordinary share with the resid-
ual amount being distributed to the holders of
ordinary and preferred shares in accordance
with the proportion of the capital stock attribut-
able to them.
• If the preferred dividend is not paid out either in
part or in whole in a year, and the arrears are not
paid off in the following year together with the
full preferred share dividend for that second year,
the holders of preferred shares are accorded
voting rights until such arrears are paid (Section
140 (2) AktG). Cancellation or limitation of this
preferred dividend requires the consent of the
holders of preferred shares (Section 141 (1) AktG).
There are no shares carrying multiple voting
rights, preference voting rights, maximum voting
rights or special controlling rights.
The shareholders exercise their rights in the
Annual General Meeting as per the relevant statu-
tory provisions and the Articles of Association of
Henkel AG & Co. KGaA. In particular, they may
exercise their right to vote – either personally,
by postal vote, through a legal representative or
through a proxy-holder nominated by the company
(Section 134 (3) and (4) AktG in conjunction with
Art. 21 (2 and 3) of the Articles of Association) –
and are also entitled to speak on agenda items
and raise pertinent questions and motions (Sec-
tion 131 AktG in conjunction with Art. 23 (2) of the
Articles of Association).
Unless otherwise mandated by statute or the Arti-
cles of Association, the resolutions of the Annual
General Meeting are adopted by simple majority of
the votes cast. If a majority of capital is required by
statute, resolutions are adopted by simple majority
of the voting capital represented (Art. 24 of the
Articles of Association). This also applies to
changes in the Articles of Association. However,
modifications to the object of the corporation
require a three-quarters’ majority (Section 179 (2)
AktG). The Supervisory Board and Shareholders’
Committee have the authority to resolve purely
formal modifications of and amendments to the
Articles of Association (Art. 34 of the Articles of
Association).
Approved capital / Share buy-back
According to Art. 6 (5) of the Articles of Associa-
tion, there is an authorized capital limit. Acting
within this limit, the Personally Liable Partner is
authorized, subject to the approval of the Supervi-
sory Board and of the Shareholders’ Committee, to
increase the capital stock of the corporation in one
or several acts until April 18, 2015, by up to a total
of 25,600,000 euros through the issue for cash of
Henkel Annual Report 2013
Group management report
Corporate governance
27
58.68 %
of voting rights held by
members of the Henkel
share-pooling agreement.
new preferred shares with no voting rights. All
shareholders are essentially assigned pre-emptive
rights. However, these may be set aside in three
cases: (1) in order to dispose of fractional amounts;
(2) to grant to creditors/holders of bonds with war-
rants or conversion rights or a conversion obliga-
tion issued by the corporation or one of the com-
panies dependent upon it, pre-emptive rights
corresponding to those that would accrue to such
creditors/bond-holders following exercise of their
warrant or conversion rights or on fulfillment of
their conversion obligations; or (3) if the issue
price of the new shares is not significantly below
the quoted market price at the time of issue price
fixing.
In addition, the Personally Liable Partner is author-
ized to purchase ordinary and/or preferred shares
of the corporation at any time until April 18, 2015,
up to a maximum nominal proportion of the capi-
tal stock of 10 percent. This authorization can be
exercised for any legal purpose. To the exclusion of
the pre-emptive rights of existing shareholders,
treasury shares may, in particular, be transferred to
third parties for the purpose of acquiring entities or
participating interests in entities. Treasury shares
may also be sold to third parties against payment in
cash, provided that the selling price is not signifi-
cantly below the quoted market price at the time of
share disposal. The shares may likewise be used to
satisfy warrants or conversion rights granted by the
corporation. The Personally Liable Partner has also
been authorized – with the approval of the Share-
holders’ Committee and of the Supervisory Board
– to cancel treasury shares without the need for
further resolution by the Annual General Meeting.
Shares may be issued or used to the exclusion
of pre-emptive rights; the proportion of capital
stock represented by such shares shall not exceed
10 percent.
Restrictions with respect to voting rights or
the transfer of shares
A share-pooling agreement has been concluded
between members of the families of the descen-
dents of company founder Fritz Henkel which con-
tains restrictions with respect to transfers of the
ordinary shares covered (Art. 7 of the Articles of
Association).
Henkel preferred shares acquired by employees
through the Employee Share Program, including
bonus shares acquired without additional pay-
ment, are subject under civil law to a company-
imposed lock-up period of three years. The lock-up
period begins on the first day of the respective
participation period. Essentially, the shares should
not be sold before the end of this period. If employee
shares are sold during the lock-up period, the bonus
shares are forfeited.
Contractual agreements also exist with members
of the Management Board governing lock-up peri-
ods for Henkel preferred shares which they are
required to purchase as part of their variable annual
remuneration. (For additional information, please
see the remuneration report on pages 33 to 41.)
Major shareholders
According to notifications received by the corpora-
tion on December 14, 2013, a total of 58.68 percent
of the voting rights are held by members of the
Henkel share-pooling agreement.
No other direct or indirect investment in capital
stock exceeding 10 percent of the voting rights has
been reported to us or is known to us.
Management Board
The Supervisory Board of Henkel Management AG
is responsible for the appointment and dismissal
of members of the Management Board of Henkel
Management AG (Management Board). The
appointments are for a maximum term of five
years. A reappointment or extension of the term is
permitted for a maximum period of five years in
each case (Section 84 AktG).
The Management Board is composed of at least two
members in accordance with Art. 7 (1) of the Arti-
cles of Association of Henkel Management AG. The
Supervisory Board is also responsible for determin-
ing the number of members on the Management
Board. The Supervisory Board can appoint a mem-
ber of the Management Board as Chairperson.
As the executive body of the Group, the Manage-
ment Board is bound to uphold the interests of the
business and is responsible for ensuring a sus-
tainable increase in shareholder value. The mem-
bers of the Management Board are responsible for
managing Henkel’s business operations in their
entirety. The individual Management Board mem-
bers are assigned – in accordance with a business
distribution plan – areas of competence for which
they bear lead responsibility. The members of the
Management Board cooperate closely as colleagues,
informing one another of all major occurrences
within their areas of competence and conferring
28
Group management report
Corporate governance
Henkel Annual Report 2013
on all actions that may affect several such areas.
Further details relating to cooperation and the
division of operational responsibilities within the
Management Board are regulated by the rules of
procedure issued by the Supervisory Board of
Henkel Management AG. The Management Board
reaches its decisions by a simple majority of the
votes cast. In the event of a tie, the Chairperson
has the casting vote.
It is the duty of the Management Board to prepare
the annual financial statements of Henkel AG &
Co. KGaA and the consolidated financial state-
ments for each quarter, half year and year. It is
responsible for management of the overall busi-
ness including planning, coordination, allocation
of resources, financial control, and risk manage-
ment. It must also ensure compliance with legal
provisions, regulatory requirements and internal
company guidelines, and take steps to ensure that
Group companies observe them.
Further information on corporate management
can be found in the section “Principles of corpo-
rate management/Compliance” on page 31. For
information on remuneration of Management
Board members and the contractual provisions
entered into with them, including any severance
payments, please refer to the remuneration report
on pages 33 to 41. The composition of the Manage-
ment Board is shown on page 173.
Interaction between Management Board,
Supervisory Board, Shareholders’ Committee
and other committees
The Management Board, Supervisory Board and
Shareholder’s Committee work in close coopera-
tion for the benefit of the corporation.
The Management Board agrees on the strategic
direction of the company with the Shareholders’
Committee and discusses with it the status of
strategy implementation at regular intervals.
In keeping with good corporate management prac-
tice, the Management Board informs the Supervi-
sory Board and the Shareholders’ Committee regu-
larly, and in a timely and comprehensive fashion,
of all relevant issues concerning business policy,
corporate planning, profitability, the business
development of the corporation and its major
affiliated companies, and also matters relating
to risk exposure and risk management.
For transactions of fundamental significance, the
Shareholders’ Committee has established a right of
veto in the procedural rules governing the actions
of Henkel Management AG in its function as sole
Personally Liable Partner (Art. 26 of the Articles of
Association). This covers, in particular, decisions
or measures that materially change the net assets,
financial position or results of operations of
the company. The Management Board complies
with these rights of consent of the Shareholders’
Committee and also duly submits to the decision
authority of the corporation’s Annual General
Meeting.
Responsibilities of the Supervisory Board,
Shareholders’ Committee and other committees
It is the responsibility of the Supervisory Board to
advise and supervise the Management Board in the
performance of its business management duties. It
reviews the annual financial statements of Henkel
AG & Co. KGaA as well as the consolidated finan-
cial statements, taking into account the audit
reports submitted by the auditor. It also submits to
the Annual General Meeting a proposal indicating
its recommendation for the appointment of the
external auditor.
As a general rule, the Supervisory Board meets four
times per year. It passes resolutions by a simple
majority of votes cast. In the event of a tie, the
Chairperson has the casting vote. The Supervisory
Board has established an Audit Committee and a
Nominations Committee.
The Audit Committee is made up of three share-
holder and three employee representative mem-
bers of the Supervisory Board. Each member is
elected by the Supervisory Board based on nomi-
nations of their fellow shareholder or fellow
employee representatives on the Supervisory
Board. The Chairperson of the Audit Committee
is elected based on a proposal of the shareholder
representative members on the Supervisory
Board. It is a statutory requirement that the Audit
Committee includes an independent member of
the Supervisory Board with expertise in the fields
of accounting or auditing. The Chairperson of
the Audit Committee in 2013, Prof. Dr. Theo Siegert,
who is not the Chairperson of the Supervisory
Board nor a present or former member of the
Management Board, satisfies these requirements.
The Audit Committee, which generally meets four
times a year, prepares the proceedings and reso-
lutions of the Supervisory Board relating to the
adoption of the annual financial statements and
Henkel Annual Report 2013
Group management report
Corporate governance
29
the consolidated financial statements, and also
the auditor appointment proposal to be made to
the Annual General Meeting. It issues audit man-
dates to the auditor and defines the focal areas of
the audit as well as deciding on the fee for the
audit and other advisory services provided by the
auditor. It monitors the independence and qualifi-
cations of the auditor, requiring the latter to sub-
mit a declaration of independence which it then
evaluates. Furthermore, the Audit Committee
monitors the accounting process and assesses the
effectiveness of the Internal Control System, the
Risk Management System and the Internal Audit-
ing and Review System. It is likewise involved in
compliance issues. It discusses with the Manage-
ment Board, with the external auditor in atten-
dance, the quarterly reports and the financial
report for the half year, prior to their publication.
The Nominations Committee comprises the Chair-
person of the Supervisory Board and two further
shareholder representatives elected by the share-
holder representatives on the Supervisory Board.
The Chairperson of the Supervisory Board is also
Chairperson of the Nominations Committee. The
Nominations Committee prepares the resolutions
of the Supervisory Board on election proposals to
be presented to the Annual General Meeting for the
election of members of the Supervisory Board (rep-
resentatives of the shareholders).
The Shareholders’ Committee generally meets six
times per year and holds a joint conference with
the Management Board lasting several days. The
Shareholders’ Committee reaches its decisions by
a simple majority of the votes cast. It has estab-
lished Finance and Human Resources Subcommit-
tees that likewise meet six times per year, as a rule.
Each subcommittee comprises five of its members.
The Finance Subcommittee deals primarily with
financial matters, questions of financial strategy,
financial position and structure, taxation and
accounting policy, as well as risk management
within the corporation. It also performs the neces-
sary preparatory work for decisions to be made by
the Shareholders’ Committee in situations where
decision authority has not been delegated to it.
The Human Resources Subcommittee deals pri-
marily with personnel matters relating to mem-
bers of the Management Board, issues pertaining
to human resources strategy, and with remunera-
tion. It performs the necessary preparatory work
for decisions to be made by the Shareholders’
Committee in situations where decision authority
has not been delegated to it. The subcommittee
also addresses issues concerned with succession
planning and management potential within the
individual business units, taking into account rel-
evant diversity aspects.
At regular intervals, the Supervisory Board and the
Shareholders’ Committee hold an internal review
to determine the efficiency with which they and
their committees/subcommittees carry out their
duties. This self-assessment is performed on the
basis of an extensive checklist, whereupon points
relating to corporate governance and improvement
opportunities are also discussed.
Conflicts of interest must be disclosed in an appro-
priate manner to the Super visory Board or Share-
holders’ Committee, parti cularly those that may
arise as the result of a consultancy or committee
function performed in the service of customers,
suppliers, lenders or other business partners.
Members encountering material conflicts of inter-
est that are more than just temporary are required
to resign their mandate.
Some members of the Supervisory Board and of the
Shareholders’ Committee are or were in past years
holders of senior managerial positions in other
companies. If and when Henkel pursues business
activities with these companies, the same arm’s
length principles apply as those applicable to
transactions with and between unrelated third par-
ties. In our view, such transactions do not affect
the impartiality of the members in question.
For more details on the composition of the Super-
visory Board and the Shareholders’ Committee or
the (sub)committees established by the Super-
visory Board and Shareholders’ Committee, please
refer to pages 170 to 172. Details of compensation
can be found in the remuneration report on pages 33
to 41.
Objectives regarding Supervisory Board
composition
In consideration of the specific situation of the
corporation, the Supervisory Board has established
the objectives described below with respect to its
composition. These objectives will be taken into
account by the Supervisory Board when proposing
election candidates to the Annual General Meeting
for all re-electable and ad-hoc replacement Super-
visory Board positions:
30
Group management report
Corporate governance
Henkel Annual Report 2013
Around 44 %
Supervisory Board
membership female.
• The members of the Supervisory Board should,
generally speaking, offer the knowledge, skills
and relevant experience necessary in order to
properly perform their duties. In particular,
experience and expertise are required in one or
several of the fields of corporate management,
accounting, financial control/risk management,
corporate governance/compliance, research and
development, production/engineering, and mar-
keting/sales/distribution, as is knowledge of
the industrial or consumer businesses and of
the primary markets in which Henkel is active.
Members of the Supervisory Board should also
have sufficient time at their disposal in order to
carry out their mandate.
• The international activities of the corporation
should be appropriately reflected in the compo-
sition of the Supervisory Board. Thus, it aims to
include several members with an international
background. The mix of candidates proposed for
election should also contain an appropriate
number of women. Here, a proportion of 30 per-
cent is essentially regarded as appropriate.
Efforts will therefore be made to maintain or, if
possible, increase this proportion for upcoming
new and ad-hoc replacement elections.
• In addition, the Supervisory Board should have
an appropriate number of independent mem-
bers. Specifically, the Supervisory Board should
contain no more than two former members of
the Management Board, no persons who per-
form board or committee functions or act as
consultants for major competitors, and no per-
sons whose relationship with the corporation or
members of the Management Board could give
rise to material conflicts of interest which
are not of a temporary nature. Assuming that the
pure exercise of their Supervisory Board man-
date by the employee representatives does not
give rise to doubts as to whether the indepen-
dence criteria as defined by item 5.4.2 of the
DCGK are fulfilled, the Supervisory Board should
include at least 13 members who are indepen-
dent as defined by the DCGK. Consistent with
the corporation’s tradition as an open family
business, possession of a controlling interest or
attribution of a controlling interest due to mem-
bership in the Henkel share-pooling agreement
is not viewed as a circumstance that creates a
conflict of interest in the meaning above. How-
ever, irrespective of this, at least three of the
shareholder representatives on the Supervisory
Board should, as a rule, be neither members of
the Henkel share-pooling agreement nor mem-
bers of the Shareholders’ Committee nor mem-
bers of the Supervisory Board of Henkel Manage-
ment AG. Further, no persons shall be proposed
for election at the Annual General Meeting who,
at the time of the election, have already reached
their 70th birthday.
Objectives attainment status
Overall, the Supervisory Board has at its disposal
the knowledge, skills and technical abilities
needed to properly and effectively perform its
duties. In particular, there are several members
within the Supervisory Board offering interna-
tional business experience or other international
expertise. No individual on the Supervisory Board
exceeds the specified maximum age.
Currently, seven of the 16 Supervisory Board mem-
bers are women, a ratio of around 44 percent.
None of the Supervisory Board members elected by
the Annual General Meeting is a former Manage-
ment Board member, or performs board or com-
mittee functions or acts as a consultant for major
competitors, and none are persons whose relation-
ship with the corporation or members of the Man-
agement Board could give rise to material conflicts
of interest which are not of a temporary nature.
Four of the eight shareholder representatives are
not members of the Henkel family share-pooling
agreement, and seven of the eight shareholder rep-
resentatives are neither members of the Share-
holders’ Committee nor members of the Supervi-
sory Board of Henkel Management AG.
Transparency / Communications
An active and open communication policy ensur-
ing prompt and continuous information dissemi-
nation is a major component of the value-based
management approach at Henkel. Hence share-
holders, shareholder associations, participants in
the capital market, financial analysts, the media
and the public at large are kept informed of the
current situation and major business changes
relating to the Henkel Group, with all stakeholders
being treated equally. All such information is also
promptly made available on the internet.
Up-to-the-minute information is likewise incor-
porated in the regular financial reporting under-
taken by the corporation. The dates of the major
recurring publications, and also the dates for the
press conference on the preceding fiscal year and
the Annual General Meeting, are announced in our
Henkel Annual Report 2013
Group management report
Corporate governance
31
financial calendar, which is also available on the
internet.
The company’s advancements and targets in rela-
tion to the environment, safety, health and social
responsibility are published annually in our Sus-
tainability Report. Shareholders, the media and the
public at large are provided with comprehensive
information through press releases and informa-
tion events, while occurrences with the potential
to materially affect the price of Henkel shares are
communicated in the form of ad-hoc announce-
ments.
Principles of corporate management /
Compliance
The members of the Management Board conduct
the corporation’s business with the care of a pru-
dent and conscientious business director in accor-
dance with legal requirements, the Articles of
Association of Henkel Management AG and the
Articles of Association of Henkel AG & Co. KGaA,
the rules of procedure governing the actions of the
Management Board, the provisions contained in
the individual contracts of employment, and also
the compliance guidelines and resolutions
adopted by and within the Management Board.
Statutory and regulatory situation
Our business is governed by national rules and reg-
ulations and – within the European Union (EU) –
increasingly by harmonized pan-European laws. In
addition, some of our activities are subject to rules
and regulations derived from approvals, licenses,
certificates or permits.
Our manufacturing operations are bound by rules
and regulations with respect to the registration,
evaluation, usage, storage, transportation and han-
dling of certain substances and also in relation to
emissions, wastewater, effluent and other waste.
The construction and operation of production facil-
ities and other plant and equipment are likewise
governed by framework rules and regulations –
including those relating to the decontamination
of soil.
Product-specific regulations of relevance to us relate
in particular to ingredients and input materials,
safety in manufacturing, the handling of products
and their contents, and the packaging and marketing
of these items. The control mechanisms include
statutory material-related regulations, usage prohi-
bitions or restrictions, procedural requirements (test
and inspection, identification marking, provision
of warning labels, etc.), and product liability law.
Corporate management principles which go
beyond the statutory requirements are derived
from our vision and our values. For our company
to be successful, it is essential that we share a
common approach to entrepreneurship. The com-
pany’s vision provides its management and
employees worldwide with both direction and a
primary objective. It reaffirms our ambition to
meet the highest ethical standards in everything
we do.
Our vision:
• A global leader in brands and technologies.
Our vision provides the foundation for building
a company with a common ethic.
Our values:
• We put our customers at the center of what
we do.
• We value, challenge and reward our people.
• We drive excellent sustainable financial perfor-
mance.
• We are committed to leadership in sustainability.
• We build our future on our family business
foundation.
These values guide our employees in all the day-
to-day decisions they make, providing a compass
for their conduct and actions.
Our internal standards are geared to ensuring com-
pliance with statutory regulations and the safety of
our manufacturing facilities and products. The
associated requirements have been incorporated
within, and implemented throughout, our man-
agement systems, and are subject to a regular audit
and review regime. This includes monitoring and
evaluating relevant statutory and regulatory
requirements and changes in a timely fashion.
Henkel is committed to ensuring that all business
transactions are conducted in an ethically irre-
proachable, legal fashion. Consequently, Henkel
expects all its employees not only to respect the
company’s internal rules and all relevant laws,
but also to avoid conflicts of interest, to protect
Henkel’s assets and to respect the social values of
the countries and cultural environments in which
the company does business. The Management
32
Group management report
Corporate governance
Henkel Annual Report 2013
Board has therefore issued a series of Group-wide
codes and standards with precepts that are binding
worldwide. These regulatory instruments are peri-
odically reviewed and amended as appropriate,
evolving in step with the changing legal and com-
mercial conditions that affect Henkel as a globally
active corporation. The Code of Conduct supports
our employees in ethical and legal issues. The
Leadership Principles define the scope of responsi-
bilities for managers. The Code of Corporate Sus-
tainability describes the principles that drive our
sustainable, socially responsible approach to busi-
ness. These codes also enable Henkel to meet the
commitments derived from the United Nations
Global Compact.
Ensuring compliance in the sense of obeying laws
and adhering to regulations is an integral compo-
nent of our business processes. Henkel has estab-
lished a Group-wide compliance organization with
locally and regionally responsible compliance offi-
cers led by a globally responsible General Counsel
& Chief Compliance Officer (CCO). The General
Counsel & CCO, supported by the Corporate Com-
pliance Office and the interdisciplinary Compli-
ance & Risk Committee, manages and controls
compliance-related activities undertaken at the
corporate level, coordinates training courses, over-
sees fulfillment of both internal and external regu-
lations, and supports the corporation in the fur-
ther development and implementation of the
associated standards.
The local and regional compliance officers are
responsible for organizing and overseeing the
training activities and implementation measures
tailored to the specific requirements of their loca-
tions. They report to the Corporate Compliance
Office. The General Counsel & CCO reports regu-
larly to the Management Board and to the Audit
Committee of the Supervisory Board on identified
compliance violations.
The issue of compliance is also a permanent item
in the target agreements signed by all managerial
staff of Henkel. Due to their position, it is particu-
larly incumbent on them to set the right example
for their subordinates, to effectively communicate
the compliance rules and to ensure that these are
obeyed through the implementation of suitable
organizational measures.
The procedures to be adopted in the event of com-
plaints or suspicion of malpractice also constitute
an important element of the compliance policy.
In addition to our internal reporting system and
complaint registration channels, employees may
also, for the purpose of reporting serious viola-
tions to the Corporate Compliance Office, anony-
mously use a compliance hotline operated by an
external service provider. The Head of the Corpo-
rate Compliance Office is mandated to initiate the
necessary follow-up procedures.
Our corporate compliance activities are focused
on matters of safety, health and the environment,
antitrust law and the fight against corruption. In
our Code of Conduct, the corporate guidelines
based upon it, and other publications, the Manage-
ment Board clearly expresses its rejection of all
violations of the principles of compliance, particu-
larly antitrust violations and corruption. We do
not tolerate such violations in any way. For Henkel,
bribery, anticompetitive agreements, or any other
violations of laws are no way to conduct business.
A further compliance-relevant area relates to capi-
tal market law. Supplementing the legal provi-
sions, internal codes of conduct have been put in
place to regulate the treatment of information that
has the potential to affect share prices. The com-
pany has an Ad-hoc Committee comprised of rep-
resentatives from various departments. In order to
ensure that all insider information is handled as
required by law, this committee reviews develop-
ments and events for their possible effect on share
prices, determining the need to issue reports to the
capital markets on an ad-hoc basis. There are also
rules that go beyond the legal requirements, gov-
erning the behavior of the members of the Man-
agement Board, the Supervisory Board and the
Shareholders’ Committee, and also employees of
the corporation who, due to their function or
involvement in projects, have access to insider
information. An insider register is kept, listing the
people involved.
Further information on corporate governance and
the principles guiding our corporate stewardship
can be found on our website at www.henkel.com/ir
or in our Sustainability Report.
Application of the German Corporate
Governance Code
Taking into account the special features arising
from our legal form and Articles of Association,
Henkel AG & Co. KGaA complies with the recom-
mendations (“shall” provisions) of the German Cor-
porate Governance Code (DCGK), as amended, with
one exception: In order to protect the legitimate
Henkel Annual Report 2013
Group management report
Corporate governance
33
interests and privacy of the members of the corpo-
rate management bodies who are also members of
the Henkel family, their shareholdings are not dis-
closed unless required by law. The DCGK requires
disclosure of shareholdings upward of one percent.
In accordance with the Declaration of Compliance,
the following information is reported concerning
the aggregate shareholdings of all members of a cor-
porate body: The aggregate holdings of the members
of the Supervisory Board and of the members of the
Shareholders’ Committee exceed in each case one
percent of the shares issued by the company. The
members of the Management Board together hold
less than one percent of the shares issued by the
company.
Henkel also complies with all the suggestions
(“may/should” provisions) of the DCGK in keeping
with our legal form and the special statutory fea-
tures anchored in our Articles of Association.
The corresponding declarations of compliance
together with the reasons for deviations from rec-
ommendations can be found on our website at
www.henkel.com/ir
Directors’ dealings
In accordance with Section 15a of the German
Securities Trading Act [WpHG] (Directors’ Deal-
ings), members of the Management Board, the
Supervisory Board and the Shareholders’ Commit-
tee, and parties related to same, are obliged to dis-
close transactions involving shares in Henkel AG &
Co. KGaA or their derivative financial instruments
where the value of such transactions by the mem-
ber, and parties related to the member, attains or
exceeds 5,000 euros in a calendar year. The trans-
actions reported to the corporation in the past fis-
cal year were properly disclosed and can be seen
on the website www.henkel.com/ir
Remuneration report
This remuneration report provides an outline of
the compensation system for the Management
Board, Henkel Management AG as the Personally
Liable Partner, the Supervisory Board and the
Shareholders’ Committee of Henkel AG & Co. KGaA,
and the Supervisory Board of Henkel Management
AG; it also explains the level and structure of the
remuneration paid.
The report takes into account the recommenda-
tions of the German Corporate Governance Code
(DCGK) and contains all the disclosures and expla-
nations required pursuant to Section 285 sentence 1
no. 9, Section 289 (2) no. 5, Section 314 (1) no. 6 and
Section 315 (2) no. 4 of the German Commercial
Code [HGB]. The associated information has not
therefore been additionally disclosed in the notes
to the consolidated financial statements at the end
of this Annual Report.
1. Management Board remuneration
Regulation, structure and amounts
The compensation for members of the Manage-
ment Board of Henkel Management AG is set by
the Supervisory Board of Henkel Management AG
in consultation with the Human Resources Sub-
committee of the Shareholders’ Committee. The
Supervisory Board of Henkel Management AG is
comprised of three members of the Shareholders’
Committee.
Remuneration structure
Long-term incentive
Performance parameter:
Increase in adjusted EPS
Variable annual remuneration
Performance parameters:
ROCE, EPS, adjusted in each case,
individual targets
40 % own investment
in Henkel preferred shares with a
lock-up period up to December 31
of the third calendar year following
own investment
Fixed salary and other emoluments
60 % freely disposable
Non-performance-
related components
Performance-related
components, short-term
Performance-related
components, long-term
34
Group management report
Corporate governance
Henkel Annual Report 2013
The structure and amounts of Management Board
remuneration are aligned to the size and interna-
tional activities of the corporation, its economic
and financial position, its performance and future
prospects, the normal levels of remuneration
encountered in comparable companies and also
the general compensation structure within the
corporation. The compensation package is further
determined on the basis of the functions, respon-
sibilities and personal performance of the individ-
ual executives and the performance of the Manage-
ment Board as a whole. The variable annual
remuneration components have been devised such
that they take into account both positive and nega-
tive developments. The overall remuneration mix
is designed to be internationally competitive while
also providing an incentive for sustainable busi-
ness development and a sustainable increase in
shareholder value in a dynamic environment.
Members of the Management Board receive remu-
neration consisting of performance-related and
non-performance-related components. The non-
performance-related component is made up of
fixed remuneration as well as in-kind benefits and
other benefits. The performance-related compo-
nent is made up of variable annual remuneration,
from which the recipient must finance an invest-
ment (own investment) in Henkel preferred shares
corresponding to around 40 percent of the variable
annual remuneration, as well as variable cash
remuneration based on the long-term performance
of the business (long-term incentive). Thus remu-
neration based on long-term performance is com-
prised of the own investment that is payable from
the variable annual compensation, and the long-
term incentive. In addition, the Supervisory Board
of Henkel Management AG may, at its discretion
and after due consideration, grant a special pay-
ment in recognition of exceptional achievements.
Pension benefits also form part of the remunera-
tion package. The Supervisory Board of Henkel
Management AG regularly reviews the compensa-
tion system as well as the appropriateness of the
compensation.
The components in detail:
Non-performance-related components
Fixed salary
The fixed remuneration is paid out monthly as
salary. It amounts to 1,050,000 euros per year for
the Chairman of the Management Board and
700,000 euros per year for the other Management
Board members.
Other emoluments
The members of the Management Board also
receive other emoluments, primarily in the form
of costs associated with, or the cash value of, in-
kind benefits and other fringe benefits such as
standard commercial insurance policies, reim-
bursement of accommodation/moving costs, costs
associated with preventive medical examinations,
and provision of a company car, including any
taxes on same. All members of the Management
Board are entitled, in principle, to the same emolu-
ments, whereby the amounts vary depending on
personal situation.
Performance-related components
Variable annual remuneration
The variable annual remuneration is made up of
annual performance-related components which
account for around 60 percent of the target com-
pensation amount, and a long-term variable incen-
tive which accounts for around 40 percent of the
target compensation amount and takes the form of
an investment by the recipient (own investment)
in Henkel preferred shares with a minimum lock-
up period of three years.
Determination of variable annual
remuneration
The performance criteria governing the variable
annual remuneration are primarily return on capi-
tal employed (ROCE) and earnings per preferred
share (EPS) in the relevant fiscal year, adjusted in
each case for exceptional items. The application of
these performance parameters ensures that profit-
able growth is duly rewarded by Henkel. Further
factors used in establishing the variable annual
remuneration payable to the Management Board
members are the Group results and the results of
the relevant business unit, the quality of manage-
ment demonstrated in those business units, and
the individual contribution made by the Manage-
ment Board member concerned.
In determining the variable annual remuneration,
the Supervisory Board of Henkel Management AG
also takes into due account the apparent sustain-
ability of the economic performance, and the perfor-
mance levels of the Management Board members.
Henkel Annual Report 2013
Group management report
Corporate governance
35
The total amount of variable annual remuneration
is subject to a cap.
The total amount of the long-term incentive is
subject to a cap.
Short-term and long-term components of the
variable annual remuneration
The variable annual remuneration is paid annually
in arrears once the corporation’s annual financial
statements have been approved by the Annual
General Meeting. The full amount of variable
annual remuneration is paid in cash, of which the
recipients can dispose of about 60 percent as they
wish. The members of the Management Board
invest the remaining amount corresponding to
about 40 percent in Henkel preferred shares (own
investment), which they purchase on the stock
exchange at the price prevailing at the time of
acquisition. These shares are placed in a blocked
custody account with a drawing restriction. The
lock-up period in each case expires on December 31
of the third year following the own investment.
This own investment ensures that the members
of the Management Board participate through a
portion of their compensation in the long-term
performance of the corporation.
Long-term incentive (LTI)
The long-term incentive is a variable cash payment
based on the long-term performance of the corpo-
ration, the amount payable being dependent on
the future increase registered in EPS over three
consecutive years (the performance period).
On completion of the performance period, target
achievement is ascertained by the Supervisory
Board of Henkel Management AG on the basis of
the increase in EPS achieved. The EPS of the fiscal
year preceding the year of payment is compared to
the EPS of the second fiscal year following the year
of payment. The amounts included in the calcula-
tion of the increase are, in each case, the earnings
per preferred share adjusted for exceptional items,
as disclosed in the certified and approved consoli-
dated financial statements of the relevant fiscal
years.
Caps on remuneration
Taking into account the above-mentioned caps for
the performance-related components of remuner-
ation, the table below shows the minimum and
maximum remuneration amounts that result for a
fiscal year (excluding other emoluments and pen-
sion expenses):
Pension benefits
Current members of the Management Board have a
defined contribution pension plan. Once a covered
event occurs, the beneficiaries receive a superan-
nuation lump-sum payment combined with a con-
tinuing basic annuity. The superannuation lump-
sum payment comprises the total of annual
contributions calculated on the basis of a certain
percentage of the cash compensation paid in the
fiscal year in question (fixed plus variable annual
compensation). The percentage is the same for all
members of the Management Board. The annual
contributions depend to a certain degree on
changes in the cash compensation, with minimum
and maximum limits (caps) for the allocation. The
annual pension component is arrived at by multi-
plying the amount of 3 percent of the current pen-
sion threshold by the age-based pension factor.
Any vested pension rights earned within the cor-
poration prior to the executive’s joining the Man-
agement Board are taken into account as start-up
units. The defined contribution pension system
ensures an appropriate, performance-based retire-
ment pension.
An entitlement to pension benefits arises on
retirement, on termination of the employment
relationship on or after attainment of the statutory
retirement age, in the event of death, or in the
event of permanent incapacity for work. If a mem-
ber of the Management Board has received no pen-
sion benefits prior to their death, the superannua-
tion lump sum accumulated up to time of death is
Caps on remuneration
in euros
Chairman of the
Management Board
Ordinary member of the
Management Board
Fixed salary
Variable annual
remuneration
Variable long-
term incentive
Total compen-
sation minimum
Total compen-
sation maximum
1,050,000
0 to 5,491,000
0 to 918,000
1,050,000
7,459,000
700,000
0 to 3,230,000
0 to 540,000
700,000
4,470,000
36
Group management report
Corporate governance
Henkel Annual Report 2013
paid out to the surviving spouse or surviving chil-
dren. In addition, the executive’s surviving spouse
receives pension payments amounting to 60 per-
cent and each dependent child receives benefit
payments amounting to 15 percent of the execu-
tive’s pension entitlement – up to a maximum of
100 percent for all beneficiaries. The surviving
child’s benefit is generally paid until the child’s
18th birthday or until completion of their profes-
sional training, but only up to their 27th birthday.
Provisions governing termination of position
on the Management Board
In the event of retirement, members of the Man-
agement Board who were first appointed prior to
2009 are entitled to continued payment of com-
pensation for a further six months, but not beyond
their 65th birthday. In the event of death, the pay-
ments are made to the surviving spouse or entitled
dependent children.
In the event that a member’s position on the Man-
agement Board is terminated without good cause
or reason, the executive contract provides for a
severance settlement amounting to the remunera-
tion for the remaining contractual term (fixed
remuneration plus variable annual remuneration
for single or multiple years) in the form of a dis-
counted lump-sum payment. These severance
payments are limited to two years’ compensation
(severance payment cap) and may not extend over
a period that exceeds the residual term of the execu-
tive contract. In the event that the sphere of respon-
sibility/executive function is altered or restricted to
such an extent that it is no longer comparable to
the position prior to the change or restriction, the
affected members of the Management Board are
entitled to resign from office and request premature
termination of their contract. In such case, mem-
bers are entitled to severance payments amounting
to not more than two years’ compensation.
Upon departure from the Management Board, the
variable annual remuneration is paid on a time-
proportion basis on the ordinary payment date
after the end of the fiscal year in which the
appointment ends. This applies accordingly to
entitlements arising from the LTI. However, enti-
tlements from any tranche whose performance
period has not yet ended as of the date of depar-
ture are forfeited without replacement if the
departure is based on good cause or reason that
would have justified the revocation of the appoint-
ment or termination of the employment contract.
In addition, the executive contracts include a post-
contractual non-competition clause with a term of
up to two years. The associated discretionary pay-
ment can be up to 50 percent of annual compensa-
tion after allowing for any severance payments.
Equally, any earnings from new extra-contractual
activities during the non-competition period shall
be offset against this discretionary payment to the
extent that such earnings and discretionary pay-
ment together exceed the actual compensation
paid in the last fully ended fiscal year by ten per-
cent or more. No entitlements exist in the event of
premature termination of executive duties result-
ing from a change in control.
Other provisions
The corporation maintains directors and officers
insurance (D&O insurance) for directors and offi-
cers of the Henkel Group. For members of the Man-
agement Board there is a deductible amounting to
10 percent per loss event, subject to a maximum
for the fiscal year of one and a half times their
annual fixed remuneration.
Remuneration for 2013
Excluding pension entitlements, the total compen-
sation paid to members of the Management Board
for the performance of their duties for and on
behalf of Henkel AG & Co. KGaA and its subsidiaries
during the year under review, amounted to
26,944,135 euros (previous year: 25,309,802 euros
– including the cumulative savings reserve for the
Special Incentive 2012 and the compensation
attributable to Dr. Lothar Steinebach through
June 30, 2012). Of the total cash compensation paid
or payable with respect to 2013 in the amount of
25,369,635 euros (previous year: 22,484,676 euros),
fixed salaries accounted for 4,550,000 euros
(previous year: 4,445,000 euros), annual variable
remuneration 20,652,475 euros (previous year:
17,845,060 euros), and other emoluments
167,160 euros (previous year: 194,616 euros). In
addition, the total compensation includes the
long-term incentive granted with respect to 2013
which – depending on the achievement of the per-
formance targets – becomes payable only in 2016.
In accordance with legal regulations, however, a
value for the long-term incentive must be reported
in the year it is granted. For determining this value,
an “at target” calculation is used, which is based on
achieving an increase of 30 percent in earnings per
preferred share (EPS) in the performance period.
The calculation results in an assumed amount of
1,574,500 euros (previous year: 1,539,250 euros).
Henkel Annual Report 2013
Group management report
Corporate governance
37
Compensation for the reporting period granted
to members of the Management Board serving in
2013, separated into the above-mentioned compo-
nents, is shown in the following table:
Remuneration of Management Board members who served in 2013
in euros
Kasper Rorsted 2
Jan-Dirk Auris
Carsten Knobel
(since 7/1/2012)
Kathrin Menges
Bruno Piacenza
Hans Van Bylen 2
Total
Cash components
Fixed salary
Variable
annual
remuneration
Other
emoluments
Total cash
emoluments
Variable
long-term
incentive 1
Total
remuneration
1,050,000
1,050,000
700,000
700,000
700,000
350,000
700,000
595,000
700,000
700,000
700,000
700,000
5,281,225
4,659,939
3,074,250
2,708,788
3,074,250
1,334,394
3,074,250
2,369,969
3,074,250
2,708,788
3,074,250
2,708,788
53,333
66,015
22,501
20,266
26,928
6,384,558
5,775,954
3,796,751
3,429,054
3,801,178
9,827
1,694,221
15,745
15,418
21,259
34,844
27,394
26,490
3,789,995
2,980,387
3,795,509
3,443,632
3,801,644
3,435,278
399,500
399,500
235,000
235,000
235,000
117,500
235,000
199,750
235,000
235,000
235,000
235,000
6,784,058
6,175,454
4,031,751
3,664,054
4,036,178
1,811,721
4,024,995
3,180,137
4,030,509
3,678,632
4,036,644
3,670,278
4,550,000
20,652,475
167,160
25,369,635
1,574,500
26,944,135
4,095,000
16,490,666
172,860
20,758,526
1,421,750
22,180,276
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
1 2013 LTI payout in 2016; these figures will only be attained in the event that the adjusted earnings per preferred share increase
by 30 percent in the performance period.
2 The 2010 LTI payout in 2013 reflected the actual performance achieved, and amounted to 802,500 euros to Kasper Rorsted, and
535,000 euros to Hans Van Bylen.
In the year under review, no member of the
Management Board was granted non-standard
benefits by the company in connection with pre-
mature termination of their tenure, nor were any
such entitlements or arrangements modified. No
member of the Management Board was pledged
payments from third parties in respect of their
duties as executives of the company, nor were any
such payments granted in the reporting period.
Structure of Management Board remuneration
Long-term
remuneration components
Fixed salary
Short-term
components
of variable
annual
remuneration
Long-term
components
of variable
annual
remuneration
Long-term
incentive
Other
emoluments
Total
remuneration
2013
4,550,000
12,391,485
8,260,990
1,574,500
167,160
26,944,135
16.9 %
46.0 %
30.7 %
5.8 %
0.6 %
100.0 %
2012
4,095,000
9,894,400
6,596,266
1,421,750
172,860
22,180,276
18.5 %
44.6 %
29.7 %
6.4 %
0.8 %
100.0 %
in euros
Total
Total
38
Group management report
Corporate governance
Henkel Annual Report 2013
Pension benefits
The pension benefits accruing to the members of
the Management Board and the former manage-
ment of Henkel KGaA as of the reporting date, and
contributions to the pension scheme made in
2013, are shown in the following table:
Pension benefits
in euros
Kasper Rorsted
Jan-Dirk Auris
Carsten Knobel
Kathrin Menges
Bruno Piacenza
Hans Van Bylen
Superannuation lump sum
Basic annuity
Total
lump sum
Addition to
lump sum 2013
Total
basic annuity
(p.a.)
Addition to
basic annuity
2013
3,787,380
887,220
448,560
570,510
887,220
2,613,914
648,360
391,320
391,320
391,320
391,320
391,320
1,951
563
246
338
501
1,788
118
142
146
126
129
115
The figures calculated in accordance with IAS 19 for entitlements acquired in 2013 (service cost) are as follows: 589,203 euros
(2012: 637,587 euros) for Kasper Rorsted; 386,169 euros (2012: 421,794 euros) for Jan-Dirk Auris; 228,357 euros
(2012: 167,641 euros) for Carsten Knobel; 237,127 euros (2012: 256,904 euros) for Kathrin Menges; 383,672 euros
(2012: 421,085 euros) for Bruno Piacenza; and 389,976 euros (2012: 421,064 euros) for Hans Van Bylen.
The present values according to IAS 19 of the entitlements acquired up to and including 2013 are as follows: 4,380,841 euros
(2012: 3,403,225 euros) for Kasper Rorsted; 1,661,066 euros (2012: 1,493,319 euros) for Jan-Dirk Auris; 1,198,018 euros
(2012: 1,081,869 euros) for Carsten Knobel; 1,029,716 euros (2012: 788,008 euros) for Kathrin Menges; 953,417 euros
(2012: 501,536 euros) for Bruno Piacenza; and 4,024,577 euros (2012: 3,413,281 euros) for Hans Van Bylen.
For pension obligations to former members of the
Management Board and the former management
of Henkel KGaA as well as the former management
of its legal predecessor and surviving dependents,
95,956,228 euros (previous year: 90,881,294 euros)
is deferred. Amounts paid to such recipients dur-
ing the year under review totaled 7,626,894 euros
(previous year: 7,041,167 euros).
2. Remuneration of Henkel Management AG
for assumption of personal liability, and
reimbursement of expenses to same
For assumption of personal liability and manage-
ment, Henkel Management AG in its function as
Personally Liable Partner receives an annual pay-
ment of 50,000 euros (= 5 percent of its capital
stock) plus any value-added tax (VAT) due, said
fee being payable irrespective of any profit or loss
made.
3. Remuneration of the Supervisory Board
and of the Shareholders’ Committee of
Henkel AG & Co. KGaA
Regulation, structure and amounts
The remuneration for the Supervisory Board and
the Shareholders’ Committee is determined by the
Annual General Meeting; the corresponding provi-
sions are contained in Articles 17 and 33 of the Arti-
cles of Association.
Each member of the Supervisory Board and of the
Shareholders’ Committee receives a fixed fee of
70,000 euros and 100,000 euros per year respec-
tively. The Chairperson of the Supervisory Board
and the Chairperson of the Shareholders’ Commit-
tee each receives double this amount, and the
Vice-chairperson in each case one and a half times
the aforementioned amount.
Henkel Management AG may also claim reim-
bursement from or payment by the corporation of
all expenses incurred in connection with the man-
agement of the corporation’s business, including
the emoluments and pensions paid to its corporate
management bodies.
Members of the Shareholders’ Committee who are
also members of one or more subcommittees of
the Shareholders’ Committee each receive addi-
tional remuneration of 100,000 euros; if they are
the Chairperson of one or more subcommittees,
they receive 200,000 euros.
Henkel Annual Report 2013
Group management report
Corporate governance
39
Members of the Supervisory Board who are also
members of one or more committees each receive
additional remuneration of 35,000 euros; if they
are the Chairperson of one or more committees,
they receive 70,000 euros. Activity in the Nomina-
tions Committee is not remunerated separately.
The higher remuneration allocated to the mem-
bers of the Shareholders’ Committee as compared
to the Supervisory Board takes into account that,
under the Articles of Association, the Sharehold-
ers’ Committee participates in the management
of the corporation.
Other provisions
The members of the Supervisory Board or a com-
mittee receive an attendance fee amounting to
1,000 euros for each meeting in which they partic-
ipate. If several meetings take place on one day, the
attendance fee is only paid once. In addition, the
members of the Supervisory Board and of the
Shareholders’ Committee are reimbursed expenses
incurred in connection with their positions. The
members of the Supervisory Board are also reim-
bursed the value-added tax (VAT) payable on their
total remunerations and reimbursed expenses.
The corporation maintains directors and officers
insurance (D&O insurance) for directors and offi-
cers of the Henkel Group. For members of the
Supervisory Board and Shareholders’ Committee
there is a deductible amounting to 10 percent per
loss event, subject to a maximum for the fiscal
year of one and a half times their annual fixed
remuneration.
Remuneration for 2013
Total remuneration paid to the members of
the Supervisory Board for the year under review
(fixed fee, attendance fee, remuneration for commit-
tee activity) amounted to 1,529,589 euros plus VAT
(previous year: 1,580,000 euros plus VAT). Of this
amount, fixed fees accounted for 1,192,589 euros,
attendance fees 69,000 euros, and remuneration for
committee activity (including associated attendance
fees) 268,000 euros.
Total remuneration paid to the members of the
Shareholders’ Committee for the year under review
(fixed fee and remuneration for committee activ-
ity) amounted to 2,350,000 euros (previous year:
2,350,000 euros). Of this amount, fixed fees
accounted for 1,150,000 euros and remuneration
for committee activity 1,200,000 euros.
In the year under review, no compensation or ben-
efits were paid or granted for personally performed
services, including in particular advisory or inter-
mediation services.
The emoluments of the individual members of the
Supervisory Board and of the Shareholders’ Com-
mittee, broken down according to the above-men-
tioned components, are presented in the tables on
the following pages.
4. Remuneration of the Supervisory Board of
Henkel Management AG
According to Article 14 of the Articles of Associa-
tion of Henkel Management AG, the members of
the Supervisory Board of Henkel Management AG
are each entitled to receive annual remuneration
of 10,000 euros. However, those members of said
Supervisory Board who are also and simultane-
ously members of the Supervisory Board or the
Shareholders’ Committee of Henkel AG & Co. KGaA
do not receive this remuneration.
As the members of the Supervisory Board of
Henkel Management AG are also members of the
Shareholders’ Committee, no remuneration was
paid in respect of this Supervisory Board in the
year under review.
40
Group management report
Corporate governance
Henkel Annual Report 2013
Supervisory Board remuneration
Components of total remuneration
Attendance fee Fee for committee
activity 1
Total
remuneration 2
in euros
Dr. Simone Bagel-Trah 3,
Chair
Winfried Zander 3,
Vice-chair
Jutta Bernicke
Dr. Kaspar von Braun
Boris Canessa
(since 4/16/2012)
Johann-Christoph Frey
(until 4/16/2012)
Ferdinand Groos
(since 4/16/2012)
Béatrice Guillaume-Grabisch
(since 4/16/2012)
Peter Hausmann 3
(since 4/15/2013)
Birgit Helten-Kindlein 3
Prof. Dr. Michael Kaschke 3
Barbara Kux
(since 7/3/2013)
Thomas Manchot
(until 4/16/2012)
Mayc Nienhaus
Thierry Paternot
(until 1/14/2013)
Andrea Pichottka
Dr. Martina Seiler
Prof. Dr. Theo Siegert 3
Edgar Topsch
Michael Vassiliadis 3
(until 4/15/2013)
Dr. Bernhard Walter 3
(until 4/16/2012)
Total
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
Fixed fee
140,000
140,000
105,000
105,000
70,000
70,000
70,000
70,000
70,000
49,727
–
20,273
70,000
49,727
70,000
49,727
49,863
–
70,000
70,000
70,000
70,000
34,904
–
–
20,273
70,000
70,000
2,685
70,000
70,000
70,000
70,000
70,000
70,000
70,000
70,000
70,000
20,137
70,000
–
4,000
5,000
4,000
5,000
5,000
6,000
5,000
6,000
5,000
4,000
–
2,000
5,000
4,000
5,000
4,000
2,000
–
4,000
5,000
3,000
4,000
2,000
–
–
2,000
5,000
6,000
–
6,000
5,000
5,000
4,000
6,000
4,000
5,000
5,000
6,000
2,000
5,000
–
38,000
39,000
39,000
39,000
–
–
–
–
–
–
–
–
–
–
–
–
27,932
–
39,000
39,000
39,000
28,864
–
–
–
–
–
–
–
–
–
–
–
–
74,000
63,863
–
–
11,068
37,000
–
21,273
268,000
268,000
182,000
184,000
148,000
149,000
75,000
76,000
75,000
76,000
75,000
53,727
–
22,273
75,000
53,727
75,000
53,727
79,795
–
113,000
114,000
112,000
102,864
36,904
–
–
22,273
75,000
76,000
2,685
76,000
75,000
75,000
74,000
76,000
148,000
138,863
75,000
76,000
33,205
112,000
–
42,546
1,529,589
1,580,000
20,273
1,192,589
1,225,000
1,000
69,000
87,000
1 Remuneration for service on the Audit Committee, including attendance fee; there is no separate remuneration payable for
service on the Nominations Committee.
2 Figures do not include VAT.
3 Member of the Audit Committee. Audit Committee Chair: Prof. Dr. Theo Siegert.
Henkel Annual Report 2013
Group management report
Corporate governance
41
Shareholders’ Committee remuneration
in euros
Dr. Simone Bagel-Trah,
Chair (Chair Human Resources
Subcommittee)
Dr. Christoph Henkel,
Vice-chair
(Chair Finance Subcommittee)
Prof. Dr. Paul Achleitner
(Member Finance Subcommittee)
Boris Canessa
(until 4/16/2012)
(Member HR Subcommittee)
Johann-Christoph Frey
(since 4/16/2012)
(Member HR Subcommittee)
Stefan Hamelmann
(Vice-chair Finance Subcommittee)
Prof. Dr. Ulrich Lehner
(Member Finance Subcommittee)
Dr. Norbert Reithofer
(Member Finance Subcommittee)
Jean-François van Boxmeer
(since 4/15/2013)
(Member HR Subcommittee)
Konstantin von Unger
(Vice-chair HR Subcommittee)
Karel Vuursteen
(until 4/15/2013)
(Member HR Subcommittee)
Werner Wenning
(Member HR Subcommittee)
Total
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
Components of total remuneration
Fixed fee
Fee for
committee activity
Total remuneration
200,000
200,000
150,000
150,000
100,000
100,000
–
28,962
100,000
71,038
100,000
100,000
100,000
100,000
100,000
100,000
71,233
–
100,000
100,000
28,767
100,000
100,000
100,000
200,000
200,000
200,000
200,000
100,000
100,000
–
28,962
100,000
71,038
100,000
100,000
100,000
100,000
100,000
100,000
71,233
–
100,000
100,000
28,767
100,000
100,000
100,000
400,000
400,000
350,000
350,000
200,000
200,000
–
57,924
200,000
142,076
200,000
200,000
200,000
200,000
200,000
200,000
142,466
–
200,000
200,000
57,534
200,000
200,000
200,000
1,150,000
1,150,000
1,200,000
1,200,000
2,350,000
2,350,000
42 Group management report
Shares and bonds
Henkel Annual Report 2013
Shares and bonds
• Henkel shares reach historic highs
• Henkel preferred share’s DAX 30 weighting
increased
• Henkel’s position in leading sustainability
indices confirmed
• International, widely diversified shareholder
structure
Henkel shares showed an extremely positive per-
formance in 2013. Over the course of the year, the
DAX rose by 25.5 percent to 9,552.16 points. The
index for consumer goods stocks – the Dow Jones
Euro Stoxx Consumer Goods – increased 18.9 per-
cent, closing at 502.82 points. Against this market
backdrop, the price of Henkel preferred shares
increased to 84.31 euros, closing the year 35.5 per-
cent higher on a year-on-year basis. Our ordinary
share price posted even stronger gains, ending the
period 45.7 percent higher at 75.64 euros. As such,
our shares clearly performed better than both the
DAX and other shares representing the consumer
goods sector.
In the course of the year, Henkel shares largely
tracked the overall market, and generally per-
formed very well. They started with price gains in
the first quarter and outperformed the DAX and
consumer goods stocks. The consumer goods
sector labored under weak market conditions in
the second quarter, which resulted in share price
declines overall. Henkel shares and consumer
goods stocks were weaker than the DAX, which
posted slight gains in the second quarter. Both
Henkel shares and consumer goods stocks posted
considerable gains in the third quarter, and out-
performed the DAX. On December 27, Henkel
shares reached new historic highs of 84.48 euros
for the preferred share and 75.81 euros for the ordi-
nary share. Prices for consumer goods stocks also
rose slightly in the fourth quarter, but nowhere
near as strongly as the Henkel shares. The DAX rose
considerably, but still lagged somewhat behind the
performance of the Henkel share prices. Overall,
Henkel shares closed the year much stronger than
their relevant benchmark indices.
Key data on Henkel shares 2009 to 2013
in euros
Earnings per share
Ordinary share
Preferred share
Share price at year-end 2
Ordinary share
Preferred share
High for the year 2
Ordinary share
Preferred share
Low for the year 2
Ordinary share
Preferred share
Dividends
Ordinary share
Preferred share
Market capitalization 2 in bn euros
Ordinary share in bn euros
Preferred share in bn euros
2009
2010
2011
2012
2013
1.38
1.40
31.15
36.43
31.60
36.87
16.19
17.84
0.51
0.53
14.6
8.1
6.5
2.57
2.59
38.62
46.54
40.30
48.40
30.31
35.21
0.70
0.72
18.3
10.0
8.3
2.67
2.69
37.40
44.59
41.10
49.81
30.78
36.90
0.78
0.80
17.6
9.7
7.9
3.40 1
3.42 1
51.93
62.20
52.78
64.61
37.25
44.31
0.93
0.95
24.6
13.5
11.1
3.65
3.67
75.64
84.31
75.81
84.48
50.28
59.82
1.20 3
1.22 3
34.7
19.7
15.0
1 Prior-year figures adjusted in application of IAS 19 revised (see notes on page 116).
2 Closing share prices, Xetra trading system.
3 Proposal to shareholders for the Annual General Meeting on April 4, 2014.
Henkel Annual Report 2013
Group management report
Shares and bonds
43
Henkel share performance versus market
January through December 2013
in euros
90
85
80
75
70
65
60
55
Dec. 28, 2012:
62.20 euros
January
February March
April
May
June
July
August
September October November December
Henkel preferred shares
Henkel ordinary shares (indexed)
DJ Euro Stoxx Consumer Goods (indexed)
DAX (indexed)
Henkel share performance versus market
2004 through 2013
in euros
90
75
60
45
30
15
Dec. 30, 2003:
20.67 euros
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Henkel preferred shares
Henkel ordinary shares (indexed)
DJ Euro Stoxx Consumer Goods (indexed)
DAX (indexed)
Dec. 30, 2013:
84.31 euros
Dec. 30, 2013:
84.31 euros
44 Group management report
Shares and bonds
Henkel Annual Report 2013
34.7 bn euros
market capitalization.
The preferred shares traded at an average premium
of 18.3 percent over the ordinary shares in 2013.
Year on year, the trading volume of preferred
shares declined. Each trading day saw an average
of 0.6 million preferred shares changing hands
(2012: 0.8 million). The average volume for our
ordinary shares declined slightly to about 118,000
shares per trading day (2012: 121,000). Due to very
positive share price developments, the market
capitalization of our ordinary and preferred shares
increased from 24.6 billion euros to 34.7 billion
euros.
Henkel shares remain an attractive investment
for long-term investors. Shareholders who
invested the equivalent of 1,000 euros when
Henkel preferred shares were issued in 1985, and
re-invested the dividends received (before tax
deduction) in the stock, had a portfolio value of
about 26,893 euros at the end of 2013. This repre-
sents an increase in value of 2,589 percent or an
average yield of 12.4 percent per year. Over the same
period, the DAX provided an annual yield of 7.8 per-
cent. Over the last five and ten years, the Henkel
preferred share has shown an average yield of
18.8 and 17.2 percent per year, respectively, offering
a significantly higher return than the DAX’s returns
of 14.7 percent and 9.2 percent for the same periods.
Henkel represented in all major indices
Henkel shares are traded on the Frankfurt Stock
Exchange, predominantly on the Xetra electronic
trading platform. Henkel is also listed on all
regional stock exchanges in Germany. In the USA,
investors are able to invest in Henkel preferred and
ordinary shares by way of stock ownership certifi-
cates obtained through the Sponsored Level I ADR
(American Depositary Receipt) program. The num-
ber of ADRs outstanding for ordinary and preferred
shares at the end of the year was about 3.7 million
(2012: 3.5 million).
The international importance of Henkel preferred
shares derives not least from their inclusion in
many leading indices that serve as important
indicators for capital markets, and benchmarks
for fund managers. Particularly noteworthy in this
respect are the MSCI World, the Dow Jones Euro
Stoxx, and the FTSE World Europe indices. Henkel’s
inclusion in the Dow Jones Titans 30 Personal &
Household Goods Index makes it one of the
30 most important corporations in the personal
and household goods sector worldwide. As a DAX
stock, Henkel is one of the 30 most important
exchange-listed companies in Germany.
Share data
Security code no.
ISIN code
Stock exch. symbol
Number of shares
ADR data
CUSIP
ISIN code
ADR symbol
Preferred shares
Ordinary shares
604843
604840
DE0006048432
DE0006048408
HEN3.ETR
HEN.ETR
178,162,875
259,795,875
Preferred shares
Ordinary shares
42550U208
42550U109
US42550U2087
US42550U1097
HENOY
HENKY
Once again our advances and achievements in
sustainable management earned recognition from
external experts in 2013. Henkel’s standing was
confirmed in a variety of national and interna-
tional sustainability ratings and indices. The Dow
Jones Sustainability Indices (DJSI World and DJSI
Europe) listed Henkel for the seventh consecutive
time as industry leader in the “household prod-
ucts” sector. Henkel has been represented every
year since 2001 in the ethics index FTSE4Good,
and in the “Stoxx Global ESG Leaders” index family
since its launch by Deutsche Börse in 2011. Our
membership in the Ethibel Pioneer Investment
Register was confirmed and we were also included
in three new indices published by Euronext and
Vigeo. As one of only 50 companies worldwide,
Henkel was also confirmed once again in 2013
as a member of the Global Challenges Index.
Henkel Annual Report 2013
Group management report
Shares and bonds
45
At year-end 2013, the market capitalization of the
preferred shares included in the DAX index was
15.0 billion euros, putting Henkel in 18th place
among DAX companies (2012: 20th place). In terms
of trading volume, Henkel ranked 26th (2012: 23rd).
Our DAX weighting rose to 1.83 percent (2012:
1.63 percent).
International shareholder structure
Our preferred shares – the significantly more
liquid class of stock – have a free float of 100 per-
cent. A large majority of these shares are owned
by institutional investors, whose shareholdings
are broadly distributed internationally.
According to notices received by the company on
December 14, 2013, members of the Henkel share-
pooling agreement own a majority of the ordinary
shares amounting to 58.68 percent. We have
received no other notices indicating that a share-
holder holds more than 3 percent of the voting
rights (notifiable ownership).
In the period up to 2007, Henkel repurchased
around 7.5 million preferred shares for the
senior management Stock Option Plan. As of
December 31, 2013, this treasury stock amounted
to 3.7 million preferred shares.
Bond data
Due date
Volume
Nominal coupon
Coupon payment date
Listing
Security code no.
ISIN code
1 First call option for Henkel on November 25, 2015.
Employee share program
Since 2001, Henkel has offered an employee share
program (ESP). For each euro invested in 2013 by
an employee (limited to 4 percent of salary up to
a maximum of 4,992 euros per year), Henkel added
an additional 33 eurocents. Around 11,500 employ-
ees in 54 countries purchased Henkel preferred
shares under this program in 2013. At year-end,
some 14,600 employees held a total of close to
3 million shares, representing approximately
1.7 percent of total preferred shares outstanding.
The lock-up period for newly acquired ESP shares
is three years.
Investing in Henkel shares through participation
in our share program has proven to be very ben-
eficial for our employees in the past. Employees
who invested 100 euros each month in Henkel
shares since the program was first launched, and
waived interim payouts, held portfolios valued at
61,886 euros at the end of 2013. This represents an
increase in value of around 330 percent or an
average yield of around 13 percent per year.
Henkel bonds
Henkel is represented in the international bond
markets by two bonds with a total nominal volume
of 2.3 billion euros.
Further detailed information on these bonds,
current bond price movements and risk premiums
(credit margin) can be found on our website:
www.henkel.com/bonds
Senior bond
3/19/2014
1.0 bn euros
4.625 %
Mar. 19
Luxembourg
A0AD9Q
Hybrid bond
11/25/2104 1
1.3 bn euros
5.375 %
Nov. 25
Luxembourg
A0JBUR
XS0418268198
XS0234434222
Shareholder structure:
institutional investors
holding Henkel
preferred shares
27 % USA
21 % UK
21 % Rest of Europe
13 % Germany
10 % Rest of world
8 % France
At November 2013
Source: Thomson Reuters.
46 Group management report
Shares and bonds
Henkel Annual Report 2013
Analyst
recommendations
Pro-active capital market communication
50 % Buy
33 % Hold
17 % Sell
At December 31, 2013.
Basis: 30 equity analysts.
Henkel is covered by numerous financial analysts
at an international level. Around 30 equity and
debt analysts regularly publish reports and com-
mentaries on the current performance of the
company.
Henkel places great importance on dialog with
investors and analysts. Institutional investors
and financial analysts had an opportunity to talk
directly with our top management at 17 capital
market conferences and roadshows held in Europe
and North America.
One highlight was our Investor and Analyst Day
for the Adhesive Technologies business unit on
June 18, 2013 in Düsseldorf, where the manage-
ment team of the business unit presented our
strategy and new trends and developments in
adhesives. We also conducted regular telephone
conferences and numerous one-on-one meetings.
Retail investors can obtain all relevant information
through telephone inquiry or via the Investor Rela-
tions website at www.henkel.com/ir. This also serves
as the portal for the live broadcast of telephone con-
ferences, and parts of the Annual General Meeting
(AGM). The AGM offers all shareholders the oppor-
tunity to obtain extensive information directly from
Henkel’s Management Board.
The quality of our capital market communication
was again evaluated in 2013 by various indepen-
dent rankings. Our Investor Relations team once
again matched up well against European corpora-
tions in the Home & Personal Care sector and other
DAX companies – with high rankings including
second place in the Household Products & Personal
Care sector in the Thomson Extel Pan-European
Awards. In the Institutional Investor ranking,
Henkel was chosen by investors as having the best
Investor Relations team in the European House-
hold & Personal Care Products sector.
The quality of our communication and our perfor-
mance with respect to non-financial indicators
(environmental, social, and governance themes)
was reflected in our continuous positive assess-
ments by various ratings agencies. It is further
confirmed by our inclusion in major sustainability
indices as described above.
A financial calendar with all important dates is
provided on the inside back cover of this Annual
Report.
Henkel Annual Report 2013
Group management report
Operational activities
47
Fundamental principles
of the Group
Operational activities
Overview
Henkel was founded in 1876. Therefore, the year
under review marks the 137th in our corporate
history. Today, Henkel employs around 46,850 peo-
ple worldwide, and we occupy globally leading
market positions in our consumer and industrial
businesses.
Organization and business units
Henkel AG & Co. KGaA is operationally active as well
as being the parent company of the Henkel Group. It
is responsible for defining and pursuing Henkel’s
corporate objectives and also for the management,
control and monitoring of Group-wide activities,
including risk management and the allocation of
resources. Henkel AG & Co. KGaA performs its tasks
within the legal scope afforded to it as part of the
Henkel Group, with the affiliated companies other-
wise operating as legally independent entities.
Operational management and control is the
responsibility of the Management Board of Henkel
Management AG in its function as sole Personally
Liable Partner. The Management Board is sup-
ported in this by the corporate functions.
Henkel around the world: regional centers
Henkel is organized into three business units:
• Laundry & Home Care
• Beauty Care
• Adhesive Technologies
Our product range in the Laundry & Home Care
business unit comprises heavy-duty detergents,
specialty detergents and cleaning products. The
portfolio of the Beauty Care business unit encom-
passes hair cosmetics, products for body, skin and
oral care, and products for the hair salon business.
The business unit Adhesive Technologies provides
customer-specific solutions worldwide with adhe-
sives, sealants and surface treatments in two busi-
ness areas: Industry, and Consumers, Craftsmen
and Building.
Laundry & Home Care, Beauty Care, and Adhesive
Technologies are managed on the basis of globally
responsible strategic business units. These are sup-
ported by the corporate functions of Henkel AG &
Co. KGaA in order to ensure optimum utilization of
corporate network synergies. One key driver of this
development is our further expansion of shared
services. Implementation of the strategies at a
country and regional level is the responsibility of
the national affiliated companies. The executive
bodies of these companies manage their businesses
in line with the relevant statutory re gulations,
supplemented by their own articles of association,
internal procedural rules and the principles incor-
porated in our globally applicable management
standards, codes and guidelines.
Düsseldorf, Germany
Global Headquarters
Vienna, Austria
Regional Center
Shanghai, China
Regional Center
Scottsdale,
Arizona, USA
Regional Center
Mexico City,
Mexico
Regional Center
Rocky Hill,
Connecticut, USA
Regional Center
Dubai, United
Arab Emirates
Regional Center
São Paulo, Brazil
Regional Center
48 Group management report
Strategy and financial targets 2016
Henkel Annual Report 2013
Strategy and financial targets 2016
In November 2012, we presented our Strategy 2016
based on thorough analysis of the long-term mega-
trends that are relevant for Henkel, and of Henkel’s
individual business units. As a result, we see con-
siderable potential, both for further organic growth
and for enhanced profitability, in all three business
units.
Three megatrends played a key role in the defini-
tion of our new financial targets:
1. We expect progressive consolidation among our
competitors, customers and suppliers. Size will
become an increasingly important factor for our
ability to compete over the long term. As such,
increasing our sales is essential to allow us to
continue to operate successfully in our markets
in the future.
We intend to continue our outstanding financial
performance through a balanced combination of
growth and increasing profitability. Consequently,
we aim to increase adjusted earnings per preferred
share by an average of 10 percent per year (CAGR:
compound annual growth rate) between 2013
and 2016.
The definition of our financial targets up to the
end of 2016 assumes not only that we will con-
stantly adapt our structures to market conditions,
but also that we will strive to continuously opti-
mize our portfolio. This will encompass both
smaller and mid-sized acquisitions as well as
divestments or the discontinuation of non-strate-
gic activities (representing total sales of around
500 million euros in the period between 2013 and
2016). Potential major acquisitions or divestments
are not accounted for in the financial targets.
2. The shift of economic growth to the emerging
markets of Eastern Europe, Africa/Middle East,
Latin America and Asia (excluding Japan) will
continue. This will require Henkel to steadily
expand its position in these important markets
and further increase sales in emerging markets.
In order to achieve our ambitious targets for 2016,
we want to steadily improve both the operational
capacity and the earning power of the company,
while at the same time taking advantage of the
strong financial position of the company to further
develop our portfolio.
3. The speed and volatility of our markets will
remain high and may even increase further. This
requires processes and structures that are more
flexible and more efficient, to enable us to
respond to changes faster than our competitors.
We therefore want to continuously improve our
operational excellence and deliver outstanding
financial performance.
We have defined clear selection criteria for possi-
ble acquisitions in respect of strategic fit, financial
attractiveness, and implementability. The focus in
Laundry & Home Care and Beauty Care will center
on strengthening our categories in the respective
regions, while the focus in Adhesive Technologies
will primarily be on advancing technology
leadership.
This is why
• absolute sales of the corporation as a whole,
• sales in emerging markets, and
• growth in earnings per preferred share (EPS)
form the cornerstones of our financial targets
through to 2016.
Financial targets 2016
By the end of 2016, we aim to generate net sales of
20 billion euros in order to further strengthen our
position in the competitive global market environ-
ment. The setting of our target reflects the growing
importance of emerging markets. We aim to con-
tinue achieving above-average growth in these
markets and to generate net sales of 10 billion
euros there by the end of 2016.
Financial targets 2016
20 bn € sales
10 bn € sales in
10 % annual growth in
earnings per share 1
emerging markets
1 Average annual growth in adjusted earnings per preferred
share (compound annual growth rate/CAGR).
Including continuous portfolio optimization.
Henkel Annual Report 2013
Group management report
Strategy and financial targets 2016
49
Progress in fiscal 2013:
• Organically – i.e. after adjusting for foreign
exchange and acquisitions/divestments – we
increased sales by 3.5 percent. Sales in 2013 in
absolute figures were slightly below the prior-
year level, at 16.4 billion euros, due to negative
foreign exchange effects amounting to 4.4 per-
cent.
• In the emerging markets, we achieved organic
sales growth of 8.3 percent. Nominally, sales
were 7.2 million euros compared to 7.1 million
euros in the previous year. The share of Group
sales from emerging markets increased by one
percentage point to 44 percent.
• We increased adjusted earnings per preferred
share in 2013 from 3.70 euros to 4.07 euros, a rise
of 10.0 percent over 2012. After adjustment of
the prior-year figure in application of IAS 19
revised, adjusted earnings per preferred share
increased by 12.1 percent ¹.
Strategic priorities in summary
Outperform: leverage potential in categories
In order to outperform our competitors in our
individual business units, we will leverage the
growth potential in our product categories even
more. In our core categories we will make invest-
ments that further strengthen and expand our lead-
ing positions. In our growth categories we will also
make targeted investments, including the develop-
ment of new segments. In our value categories, we
will tap existing earnings potential by making suit-
able investments, while at the same time actively
adjusting our portfolio. Between 2013 and 2016,
we expect to discontinue or divest businesses and
operations representing total sales of 500 million
euros.
In addition to this active portfolio management,
we intend to leverage the potential of our catego-
ries by concentrating on three key areas: strength-
ening our top brands, innovations, and focusing
on customers and consumers. Until 2016, we
intend to increase the share of sales attributable to
our top 10 brands to around 60 percent. A substan-
tial portion of this will come from our rigorous
customer orientation and particular focus on
innovations.
We are also planning to open and/or significantly
expand seven research and development sites in
emerging markets around the world in order to
underpin our claim to innovation leadership,
while benefiting from the proximity to our cus-
1 See notes on page 116.
tomers and consumers in these strategically
important markets.
Progress in fiscal 2013:
• In 2013 we were able to raise the share of sales
attributable to our top 10 brands by 13 percent-
age points to 57 percent. Consistent implemen-
tation of our umbrella brand strategy again
contributed to this. As a result, we came a signif-
icant step closer to our goal of 60 percent.
• We reinforced our innovation capabilities in the
emerging markets by opening four research and
development facilities in India, South Africa,
South Korea, and the United Arab Emirates, as
well as significantly expanding our site in Russia.
Globalize: focus on regions with high potential
We will continue the successful globalization of
our company in previous years and concentrate on
regions and countries offering particularly high
growth potential. In addition to further expanding
our strong positions in mature markets, we specifi-
cally want to focus on further building our existing
positions in emerging markets and on accelerating
growth. We also plan to enter new markets on a
selective basis.
Until the end of 2016, we plan to increase sales in
emerging markets to 10 billion euros. We expect
twelve countries from the emerging markets to
rank among our top 20 countries with the highest
sales by 2016. At the same time, we want to take
full advantage of our strong positions and the
potential in mature markets to increase our earn-
ing power compared to 2012 and to achieve more
top positions.
A global leaderin brandsand technologies OutperformGlobalizeFocus on regions withhigh potentialLeverage potentialin categoriesInspireSimplifyDrive operationalexcellenceStrengthen ourglobal team 50 Group management report
Strategy and financial targets 2016
Henkel Annual Report 2013
Inspire: strengthen our global team
Further strengthening our global team will be a key
element in the successful development of Henkel.
We will adopt an even more active approach to
competing internationally for talented profession-
als to ensure Henkel’s continued ability to recruit
and retain the best possible candidates around the
world. One key driver of this will be the rigorous
alignment of short-term and long-term remunera-
tion components to individual performance and
overall company performance. Team diversity with
respect to nationality, gender and age/professional
experience will also play an important role.
Progress in fiscal 2013:
• To promote optimal career development for all
employees, we significantly expanded our pro-
gram of globally harmonized training schemes
offered by the Henkel Global Academy in 2013.
• We have instituted clear leadership principles
throughout Henkel with the aid of Leadership
Principles workshops in all regions.
• The long-term incentive (LTI) scheme for upper
management levels was reviewed and restruc-
tured for the 2013 cycle in order to strengthen the
motivation to perform and further support the
attainment of our financial targets.
• The proportion of managers from emerging
markets increased to around 31 percent.
Progress in fiscal 2013:
• We continued to post profitable sales growth in
emerging markets combined with an increase
in the share of sales from emerging markets to
44 percent.
• The mature markets contributed to EBIT growth
through continued strong focus and cost effi-
ciency.
Simplify: drive operational excellence
We will continuously improve our operational
excellence to enable us to respond to the increas-
ing speed and persisting volatility in our markets.
To this end, we intend to further standardize our
processes, invest in information technology (IT)
to make these processes faster and more efficient
and to improve our cost efficiency, and reduce the
ratio of administrative costs to total sales. We also
plan to further optimize our global presence by
continuing to consolidate our production sites
until the end of 2016. In addition, we aim to keep
our net working capital relative to sales at the low
level already achieved.
Plans for the future also include further optimiza-
tion of our purchasing processes, and expansion
of our shared services. Between 2013 and 2016, we
want to reduce the number of global suppliers by
about 40 percent, and increase the number of
employees working in our shared service centers
to more than 3,000. We also plan to establish two
more shared service centers for the North Africa/
Middle East region and the greater region of China/
Japan/South Korea.
Overall, we intend to raise our investments by
more than 40 percent to about 2 billion euros
between 2013 and 2016. Investments in IT infra-
structure will be one key lever for optimizing our
processes. These will increase between 2013 and
2016. We intend to reduce the complexity of our IT
systems and significantly decrease the number of
processes.
Progress in fiscal 2013:
• In 2013, the number of employees in shared
service centers grew to more than 2,000.
• We continued to optimize our global presence
and in the process have reduced our production
sites by seven to 164.
• We further improved net working capital in
relation to sales, reducing it to 2.3 percent.
Henkel Annual Report 2013
Group management report
Strategy and financial targets 2016
51
Our goal for 2030:
triple our efficiency
Our long-term goal reflects the global challenges of
sustainable development. We will have to signifi-
cantly improve our efficiency in order to reconcile
people’s desire to live well with the resource limits
of the planet.
By 2030, therefore, we want to triple the value we
create through our business operations in relation
to the environmental footprint of our products and
services. This means we want to be three times
more efficient. We call this goal “Factor 3.” One way
to achieve it is to triple the value we create while
leaving the footprint at the same level. Or we can
reduce the environmental footprint to one third of
today’s level, and achieve our “Factor 3” improve-
ment in efficiency by delivering the same value.
To reach this goal by 2030, we will have to improve
our efficiency by an average of 5 to 6 percent each
year. We have therefore set concrete interim targets
for our focal areas for the five years between 2011
and 2015 (see chart on the next page). For the period
up to 2015, we intend to improve the relationship
between the value we create and the environmental
footprint of our business activities by 30 percent
overall.
Factor 3
Sustainability strategy 2030
Our corporate values as the foundation
Commitment to leadership in sustainability is
one of our core corporate values. Maintaining
a balance between economic success, protection
of the environment, and social responsibility
has been fundamental to our corporate culture for
decades. We aim to pioneer new solutions for sus-
tainable development while continuing to shape
our business responsibly and increase our eco-
nomic success. This ambition encompasses all of
our company’s activities – along the entire value
chain.
Achieving more with less
We are facing immense challenges: The global
human footprint is already greater today than
the planet’s resources can bear. By the year 2050,
the world’s population is expected to grow to
9 billion. The simultaneous increase in global
economic output will lead to rising consumption
and resource needs. The pressure on available
resources will thus intensify in the coming
decades. This is why the idea at the heart of our
new sustainability strategy is to achieve more
with less.
We want to create more value – for our customers
and consumers, for the communities we operate
in, and for our company – while at the same time
reducing our environmental footprint. To accom-
plish this, we need innovations, products and
technologies that can enhance quality of life while
using less input materials. Building on our decades
of experience in sustainable development, we aim
to work together with our customers and consum-
ers to develop and implement viable solutions for
the future. By doing so, we will be contributing
both to sustainable development and to our
company’s economic success.
Our ambition is to become three times more efficient by 2030.
We call this “Factor 3.” That means tripling the value we create
through our business operations in relation to the environmen-
tal footprint of our products and services.
52 Group management report
Strategy and financial targets 2016
Henkel Annual Report 2013
Our contributions in six focal areas
To successfully implement our strategy, we are con-
centrating on six focal areas that reflect the chal-
lenges of sustainable development as they relate to
our operations. In each of these focal areas, we drive
progress along the entire value chain through our
products and processes in two dimensions: “more
value” and “reduced footprint.” Three focal areas
therefore represent the value we want to deliver to
our customers, shareholders and our company, for
example in the form of enhanced health and safety,
and contributions to social progress. The three
other focal areas describe the ways in which we
want to reduce our environmental footprint, for
instance through reduced water and energy con-
sumption and less waste.
Our approach for sustainable
business processes
In order to successfully establish our strategy and
reach our goals, they must be ever-present in the
minds and day-to-day actions of our employees
and mirrored in our business processes. We have
defined three strategic principles to achieve this:
products, partners, and people.
Our products deliver more value for our customers
and consumers. We achieve this through innova-
tion and information, and through products that
offer better performance with a smaller environ-
mental footprint, thus reducing resource use and
negative environmental impacts.
Our partners are key to driving sustainability along
our value chains and in all areas of business and
daily life. We support them with our products and
expertise. And we work together with selected ven-
dors, so that they can supply us with raw materials
that have an improved environmental footprint. At
the other end of the chain, we help our customers
and consumers reduce their own environmental
footprint.
Our focal areas and targets for the five-year period from 2011 to 2015
More value
More value for our customers
and more value for Henkel
More social progress and
better quality of life
Less energy used and
less greenhouse gases
Social
Progress
Energy
and
Climate
Performance
Deliver
more value
at a reduced
footprint
Materials
and Waste
Safety
and
Health
Water
and
Wastewater
Safer workplaces and
better health & hygiene
Less water used and
less water pollution
Reduced footprint
Less resources used
and less waste generated
+ 10 %
more net sales per
production unit
+ 20 %
safer per million
hours worked
– 15 %
less water per
production unit
– 15 %
less waste per
production unit
– 15 %
less energy per
production unit
Henkel Annual Report 2013
Group management report
Strategy and financial targets 2016
53
We use a wide range of communication instru-
ments in order to meet the specific information
requirements of our stakeholders, ranging from
our own publications and technical articles to
events and direct dialog. More details and back-
ground reading on the subject of sustainability
can be found in our Sustainability Report. In this
report, we document the high priority sustain-
ability has in our company, while at the same time
satisfying the reporting requirements laid down
in the United Nations Global Compact.
Progress in fiscal 2013
• In all areas, we made considerable progress
toward our goals for 2015, and achieved our
targets for individual areas early, including an
improvement of 15 percent (base year 2010) in
energy efficiency and 50 percent (base year 2010)
in workplace safety.
• To enable a systematic comparison of the sus-
tainability profile of two different products
or processes, we established the “Henkel
Sustainability#Master®” as an assessment tool
in all three business units.
• We have further integrated sustainability topics
into our internal training programs and trained
around 1,500 employees as “sustainability
ambassadors.”
• To monitor compliance among our suppliers
with our requirements in the areas of safety,
health, environment, quality, human rights,
labor standards, and the fight against corrup-
tion, we established the initiative “Together for
Sustainability” in cooperation with five other
companies, initiated around 600 self-assess-
ments and conducted over 250 audits.
• Henkel’s leading role in sustainability has been
confirmed through many different national and
international sustainability ratings and indices.
Further information, reports, background details
and the latest news on sustainable development at
Henkel can be found on the following website:
www.henkel.com/sustainability
Sustainability Report 2013
Detailed information and
background reading on the
subject of sustainability
can be found in our Sustain-
ability Report which is
available in both printed and
online versions.
www.henkel.com/
sustainabilityreport
7 years
in succession sector leader in
the Dow Jones Sustainability
Index (see page 44).
Our people make the difference – through their
dedication, skills and knowledge. They make their
own contributions to sustainable development,
both in their daily business lives and as members
of society. They interface with our customers and
make innovation possible, develop successful strat-
egies, and give our company its unique identity.
Organization
The Management Board bears overall responsibility
for our sustainability strategy and objectives, and
their implementation in the corporation. Henkel’s
Sustainability Council steers our sustainability
activities in collaboration with the individual busi-
ness units and functions, and our regional and
national affiliated companies.
Our understanding of responsible behavior has
been specified and communicated to our employ-
ees worldwide in our Code of Corporate Sustain-
ability and Code of Conduct. From these codes are
derived our more detailed internal standards gov-
erning safety, health and environmental protec-
tion, our social standards and our Group purchas-
ing standards. Compliance with these rules is
regularly monitored throughout the Group by inter-
nal audits performed at our production and admin-
istrative sites, and increasingly also at our toll and
contract manufacturers and logistics centers.
By joining the United Nations Global Compact in
July 2003, we also publicly underscored our com-
mitment to respect human rights, fundamental
labor standards and environmental protection,
and to work against all forms of corruption.
Stakeholder dialog
Viable solutions for promoting sustainability
can only be developed in dialog with all relevant
social groups. These include our employees, share-
holders, customers, suppliers, civil authorities,
politicians, associations, governmental and non-
governmental organizations, academia, and the
public at large. We view dialog with our stakehold-
ers as an opportunity to identify the requirements
of our different markets at an early stage and to
define the directions which our activities should
take. Our dialog with various stakeholder groups
enables us to access new ideas for our company,
which flow continuously into our strategy devel-
opment and reporting.
54 Group management report
Management system and performance indicators / Cost of capital
Henkel Annual Report 2013
Management system and performance indicators
Henkel manages the company based on the
strategy and the financial targets for 2016.
As defined and described in the section “Strategy
and financial targets 2016,” our financial targets
are as follows: For 2016 we aim to generate net
sales of 20 billion euros. We recognize the increas-
ing importance of the emerging markets of Eastern
Europe, Africa/Middle East, Latin America and
Asia (excluding Japan) by targeting above-average
growth in these regions. Here we intend to gener-
ate net sales of 10 billion euros in 2016. Further-
more, we aim to increase adjusted ¹ earnings per
preferred share by an average of 10 percent per year
through to 2016. The financial targets for 2016 are
our most important performance indicators.
For efficient management of the Group, we have
transferred the Henkel Group strategy into strate-
gic plans for the three business units, Laundry &
Home Care, Beauty Care, and Adhesive Technolo-
gies, as well as for their respective business areas.
The financial targets are represented together with
the businesses in both the year and the medium-
term plans. A regular comparison of these plans
with current developments and reporting of
expected figures enables focused management of
the company based on the described performance
indicators.
Our management system is supplemented by addi-
tional key financials relevant to the capital market –
primarily, adjusted return on sales (EBIT).
We apply different WACC rates depending on
the business unit involved. These are based on
business unit-specific beta factors determined
from a peer group benchmark. In fiscal 2013,
this resulted in a WACC before tax of 7.5 percent
(5.25 percent after tax) for both Laundry & Home
Care and Beauty Care, and of 10.5 percent before tax
(7.25 percent after tax) for Adhesive Technologies.
In 2014 we will be using a weighted average cost of
capital (WACC) of 8.5 percent before tax (6.0 per-
cent after tax) for the Laundry & Home Care and
Beauty Care business units, and 11.0 percent
before tax (7.75 percent after tax) for Adhesive
Technologies.
Weighted average cost of capital (WACC)
Risk-free interest rate
Market risk premium
Beta factor
Cost of equity after tax 1
Cost of debt capital before tax
Tax shield (30 %)
Cost of debt capital after tax 1
Share of equity 2
(peer group structure)
Share of debt capital 2
(peer group structure)
WACC after tax 1
Tax rate
WACC before tax 1
1 Rounded.
2 At market values.
2013
from 2014
2.25 %
2.75 %
5.5 %
0.7
6.1 %
3.2 %
– 1.0 %
2.2 %
85 %
15 %
5.5 %
30 %
8.0 %
5.5 %
0.7
6.7 %
3.6 %
– 1.1 %
2.5 %
85 %
15 %
6.0 %
30 %
8.5 %
2013
from 2014
7.5 %
7.5 %
10.5 %
8.5 %
8.5 %
11.0 %
Moreover, we report further key performance indi-
cators, such as net working capital as a percentage
of sales. We are committed to the principle of value
creation and use economic value added (EVA®) to
assess current and future growth. EVA® is a meas-
ure of the surplus economic value generated by
a company over a certain period.
WACC before tax by
business unit
Laundry & Home Care
Beauty Care
Adhesive Technologies
8.0 %
Group WACC before
tax in fiscal 2013.
Cost of capital
The cost of capital is calculated as a weighted aver-
age of the cost of equity and debt capital (WACC). In
fiscal 2013 we applied a WACC before tax of 8.0 per-
cent. After tax, the figure was 5.5 percent. We regu-
larly review our cost of capital in order to reflect
changing market conditions. Starting in fiscal 2014,
we will be applying a WACC of 8.5 percent before
tax and 6.0 percent after tax.
1 Adjusted for one-time charges/gains and restructuring charges.
Henkel Annual Report 2013
Group management report
Macroeconomic and industry-related conditions
55
Economic report
Macroeconomic and industry-related
conditions
Overview:
moderate growth while general economic
conditions remain difficult
In 2013, the global economy ¹ showed only moderate
growth. Gross domestic product grew by approxi-
mately 2 percent around the world. Mature markets
exceeded the prior year’s level only slightly, by
approximately 1 percent, while emerging markets
achieved an increase of approximately 4 percent.
This trend continues to be driven by the ongoing
heterogeneity of economic development in Europe,
the uncertainty surrounding the fiscal policy in the
USA, and the slow-down of growth in the emerging
markets.
Developments in 2013:
stronger second half of the year
Over the course of the year under review, global
economic growth improved. Economic output
recovered primarily in the second half of the year,
influenced by improvements in Germany, the USA
and Japan.
Industry and consumption:
industry shows moderate growth
With an increase of approximately 3 percent,
industrial production expanded somewhat more
than private consumption, which rose by around
2 percent. While the export-dependent industries
in particular posted moderate increases, growth in
consumer-related sectors was markedly subdued.
Regions:
mature markets moderate, emerging
markets robust
Over the year as a whole, both the North American
and Japanese economies posted moderate growth
of around 2 percent. In Western Europe, economic
growth was only slightly positive overall due to
recessionary trends seen particularly in some of
the Southern European countries, whereas Germa-
ny’s economy managed to grow by approximately
0.5 percent, driven by exports and low unemploy-
ment. The emerging markets of Asia (excluding
Japan), Latin America and Africa/Middle East regis-
tered comparatively robust economic growth,
albeit at a rate that was below the previous year.
Asia (excluding Japan) boosted its economic out-
put by approximately 5 percent, driven mainly
by China. Latin America grew by approximately
1 Source of global economic data, industry & consumption:
Feri EuroRating Services, January 2014.
2.5 percent and Africa/Middle East approximately
3 percent. By contrast, economic growth slowed
to approximately 1 percent in Eastern Europe,
primarily as a result of declining demand from
Western Europe.
Direct materials:
unchanged year on year
Overall, prices for externally sourced materials and
services (direct materials) remained at the level of
the previous year. On average, raw material prices
in 2013 were slightly below the level of the prior
year. Input materials, which are used in the pro-
duction of direct materials, were again character-
ized by fluctuation in 2013. The price movements
varied by region and type of input material. In con-
trast, prices for packaging and purchased goods
rose slightly.
Currencies:
devaluation against the euro
Taking the average for the year, the US dollar and
the important currencies for Henkel in the emerg-
ing markets experienced substantial depreciation
versus the euro compared to the previous year.
However, the development of the US dollar was
volatile throughout the year: At the beginning of
the year the euro rose steadily, occasionally reach-
ing 1.36 US dollars toward the end of January.
Around the middle of the year, the euro drifted
steadily lower to 1.30 US dollars before ending the
year at just under 1.38 US dollars.
Changes in the exchange rates of other currencies
important to Henkel are indicated in the following
table:
Average rates of exchange versus the euro
Chinese yuan
Mexican peso
Russian ruble
Turkish lira
US dollar
2012
8.10
16.90
39.93
2.31
1.28
2013
8.16
16.97
42.34
2.53
1.33
Inflation:
moderate rise in global price levels
Global inflation was around 3 percent. Year on year,
the rate of inflation decreased in the mature mar-
kets, while consumer prices rose in the emerging
markets. The overall trend differed by region and
country. Inflation declined in North America and
Western Europe – including Germany. In Eastern
56 Group management report
Macroeconomic and industry-related conditions / Review of overall business performance
Henkel Annual Report 2013
Europe and Asia, prices increased slightly while
rising significantly in Latin America and Africa/
Middle East.
Unemployment:
unchanged year on year around the world
Global unemployment was on a par with the prior
year at approximately 7 percent. The unemploy-
ment rate in North America improved versus the
previous year to approximately 7.5 percent, while
unemployment in Western Europe climbed to
approximately 10 percent. Year on year, the unem-
ployment rate in Germany remained flat at around
7 percent. It was unchanged in Eastern Europe, and
improved slightly in Asia and Latin America.
Development by sector:
minor increase in global consumption
Growth in private consumer spending remained
subdued at around 2 percent. Consumer spending
in mature markets actually increased by only
around 1 percent year on year. Consumers in North
America increased their spending by approximately
2 percent. The debt crisis continued to restrain con-
sumer spending at the level of the previous year in
Western Europe, while Germany experienced an
increase of approximately 1 percent. The emerging
markets demonstrated a higher propensity to
spend, with consumption increasing by approxi-
mately 4 percent.
Industry with moderate growth
Industrial production expanded at a moderate
rate of approximately 3 percent in 2013, which was
again slightly faster than the economy as a whole.
Growth in 2013 was driven by export-dependent
sectors such as electronics, metal processing, and
transport.
Developments in industrial production differed
from one region to the next. In North America,
production expanded by approximately 2 percent
while the growth rate in Eastern Europe was below
the previous year. The debt crisis actually caused
negative industrial growth in Western Europe.
Latin America reported significant recovery from
the previous year, with growth of around 1 percent.
Asia recorded growth of approximately 6 percent,
similar to the previous year.
A particularly important customer sector for
Henkel, the transport industry, saw production
expand by approximately 3 percent. Production in
the electronics sector rose by around 4 percent.
Within the electronics sector, the market for basic
products such as electrical systems and semicon-
ductor units was weaker and recorded only moder-
ate growth. Constant growth in comparison to 2012
was seen in the metal industry, which expanded by
around 3 percent. Expansion in consumer-related
sectors, such as the global packaging industry, was
extremely sluggish. These sectors had only mar-
ginal growth along with food products, beverages,
paper and printing. In 2013, production in the con-
struction industry increased by around 3 percent.
Review of overall business performance
Henkel had a very successful 2013. With solid
growth in all business units, we continued the
success of the previous year.
Henkel’s business performance was impacted
by the aforementioned general conditions prevail-
ing in the global economy. The economic environ-
ment was particularly characterized by the reces-
sionary trend in Southern Europe, slowing growth
momentum in the emerging markets, and the
political and social unrest in the Africa/Middle
East region. In addition, the US dollar depreciated
significantly against the euro, as did other emerg-
ing market currencies that are relevant for Henkel.
Henkel generated sales of 16,355 million euros,
which was slightly below the prior-year figure due
to negative exchange rate effects. Organically, we
achieved a sales increase of 3.5 percent despite
the challenging market environment. The solid
increase in organic sales was notably driven by very
strong performance in the emerging markets. In
these markets, Henkel was able to generate organic
sales growth of 8.3 percent and expanded their per-
centage of sales to a new high of 44 percent (2012:
43 percent). In the mature markets, organic sales
remained at the level of the previous year.
With prices for direct materials (raw materials,
packaging, and purchased goods and services) flat
versus the previous year, we were able to increase
adjusted ¹ gross margin by 0.9 percentage points to
48.0 percent in fiscal 2013. Particular contributions
were made by savings from cost-reduction meas-
ures, improvements in production and supply
chain efficiency, and selective price increases.
As a result of the improved gross margin, the con-
tinuous adjustment of our structures to our mar-
kets and customers, and further reductions in our
overheads achieved by expanding shared services
1 Adjusted for one-time charges/gains and restructuring charges.
Henkel Annual Report 2013
Group management report
Review of overall business performance / Results of operations
57
and optimizing our production network, we were
able to further improve our profitability compared
to the prior year. In 2013, we achieved for the first
time an adjusted return on sales of 15.4 percent
(2012: 14.1 percent). All business units contributed
to this success.
Adjusted earnings per preferred share grew to
4.07 euros, a substantial increase of 12.1 percent
over the 2012 figure of 3.63 euros 2.
Our successful business performance is also re-
flected by a further improvement in our net work-
ing capital-to-sales ratio to 2.3 percent, as well as
a strong free cash flow. This enabled us to trans-
form our net debt position into a net cash position
of 959 million euros (2012: –85 million euros). This
gratifying performance supports our long-term
ratings of “A flat” (Standard & Poor’s) and “A2”
(Moody’s).
Results of operations
Sales and profits
Sales in fiscal 2013 were slightly below the previ-
ous year, at 16,355 million euros. With growth of
3.5 percent, organic sales – i.e. after adjusting for
foreign exchange and acquisitions/divestments –
showed a solid rate of increase. This was driven
by both price and volume.
The rate of sales growth improved over the course
of the year. While organic growth in the first half
came in at 3.2 percent, it increased to 3.8 percent
in the second half.
Sales development 1
in percent
Change versus previous year
Foreign exchange
Adjusted for foreign exchange
Acquisitions/divestments
Organic
of which price
of which volume
2013
– 0.9
– 4.4
3.5
0.0
3.5
0.8
2.7
1 Calculated on the basis of units of 1,000 euros.
We achieved organic sales growth in each of our
business units, further expanding our share in our
relevant markets. The Laundry & Home Care busi-
ness unit recorded a strong organic sales growth of
5.7 percent. The Beauty Care business unit achieved
2 Adjusted in application of IAS 19 revised (see notes on
page 116).
solid organic sales growth of 3.0 percent. The
Adhesive Technologies business unit also
generated solid organic growth of 2.7 percent.
Price and volume effects
in percent
Laundry & Home
Care
Beauty Care
Adhesive
Technologies
Henkel Group
Organic sales
growth
of which
price
of which
volume
5.7
3.0
2.7
3.5
0.9
0.5
0.8
0.8
4.8
2.5
1.9
2.7
We were able to further improve organic sales in
all regions:
In a highly competitive market environment, sales
in the Western Europe region were slightly below
the level of the previous year at 5,580 million euros.
Organically, we increased sales by 0.2 percent.
We were able to compensate for the effects of the
recessionary developments in Southern Europe.
The share of sales from the Western Europe region
remained constant at 34 percent.
Sales in the Eastern Europe region increased by
a nominal 1.6 percent to 3,034 million euros. The
organic sales growth of 6.0 percent was driven
primarily by our businesses in Turkey and Russia.
The share of sales from the region increased from
18 to 19 percent.
Despite negative foreign exchange effects and the
political and social unrest in some countries, our
sales in the Africa/Middle East region increased
nominally by 0.3 percent to 1,080 million euros.
Organically, we were able to grow sales by 17.6 per-
cent. Our business units Laundry & Home Care
and Beauty Care made a particularly important
contribution to this performance. The share of
sales from the region remained stable at 7 percent.
Due to negative exchange rate effects, sales in the
North America region decreased by 3.2 percent to
2,928 million euros. Organically, sales grew by
1.0 percent, despite fierce promotional and price
competition in our consumer businesses. The
share of sales from the region stayed at 18 percent.
In the Latin America region, sales remained con-
stant at 1,061 million euros on a nominal basis.
Organically, we increased sales by 8.7 percent, with
Sales
in million euros
2009
13,573
2010
15,092
2011
15,605
2012
16,510
2013
16,355
58 Group management report
Results of operations
Henkel Annual Report 2013
particular contributions from our business perfor-
mance in Mexico and Brazil. The share of sales
from the region remained unchanged at 6 percent.
order to provide a more transparent presentation
of operational performance:
As a result of negative exchange rate effects, sales in
the Asia-Pacific region came in at 2,524 million
euros, 2.8 percent below the prior-year figure. The
region demonstrated a solid development with an
organic sales growth rate of 3.3 percent, supported
particularly by the growth in China and India. The
share of sales from the Asia-Pacific region declined
year on year from 16 to 15 percent.
Adjusted operating profit (EBIT)
in million euros
EBIT (as reported)
One-time gains
One-time charges
Restructuring charges
Adjusted EBIT
+/–
3.9 %
2012
2,199
–
12
124
2013
2,285
– 10
82
159
2,335
2,516
7.8 %
Sales in the emerging markets of Eastern Europe,
Africa/Middle East, Latin America and Asia (exclud-
ing Japan) increased nominally by 1.6 percent to
7,230 million euros. We achieved organic sales
growth of 8.3 percent, with all business units con-
tributing. The share of sales from emerging mar-
kets increased from 43 to 44 percent.
We were able to increase adjusted operating profit
(adjusted EBIT) to 2,516 million euros, an increase
of 7.8 percent on the prior-year figure of 2,335 mil-
lion euros. All three business units contributed to
this positive development. We improved adjusted
return on sales (adjusted EBIT margin) for the
Group by 1.3 percentage points to 15.4 percent.
In order to continuously adapt our structures to
our markets and customers, we spent 159 million
euros on restructuring (previous year: 124 million
euros). We further expanded our shared services
and optimized our production footprint.
The following explanations relate to the results
achieved by the business units adjusted for one-
time charges/gains and restructuring charges, in
The Adhesive Technologies business unit gener-
ated an excellent improvement in margin, with
an increase from 15.1 to 16.9 percent. This was sup-
ported amongst other things by the consistent
further development of our portfolio as well as
through cost reductions and efficiency improve-
ments. The improvement in profitability in the
Laundry & Home Care business unit was also
excellent, with an increase to 15.6 percent (previ-
44 %
of our sales generated
in emerging markets.
Sales by region 1 / EBIT by region 1
in million euros
Region
Western Europe
Eastern Europe
Africa/Middle East
North America
Latin America
Asia-Pacific
1 Excluding Corporate.
Year
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
Sales
5,610
5,580
2,986
3,034
1,077
1,080
3,023
2,928
1,062
1,061
2,597
2,524
EBIT
811
1,021
425
459
103
34
456
497
83
74
417
340
Henkel Annual Report 2013
Group management report
Results of operations
59
ous year: 14.5 percent). Beauty Care posted a strong
increase in adjusted return on sales to 15.0 percent
(previous year: 14.5 percent). In our consumer
businesses, we were able to benefit from our suc-
cessful innovations and continued measures to
reduce costs and improve efficiency. Further
explanations relating to our business performance
can be found in the description of the business
units starting on page 78.
Comparison between actual business perfor-
mance and guidance
In our 2013 reports, we expected organic sales
growth of between 3 and 5 percent for the Henkel
Group in fiscal 2013. Compared to the figures for
2012, we expected adjusted return on sales (EBIT) to
increase to about 15 percent, and adjusted earnings
per preferred share to rise by about 10 percent.
We delivered on our sales and earnings guidance.
Our organic growth rate of 3.5 percent is within the
guidance corridor. Each of the three business units
Guidance versus performance 2013
made an important contribution to this growth. At
Group level, we also posted a significant increase in
adjusted return on sales from 14.1 to 15.4 percent,
as well as a 10.0 percent improvement in adjusted
earnings per preferred share, increasing the figure
to 4.07 euros (2012: 3.70 euros).
Additionally, prices for direct materials (raw mate-
rials, packaging, and purchased goods and ser-
vices) remained at the level of the prior year, as
anticipated in our reports for 2013. Our restructur-
ing expenses totaled 159 million euros, exceeding
the expected level of 125 million euros. This
reflects our ongoing efforts to adjust our struc-
tures promptly to changing market conditions. We
invested 404 million euros in property, plant and
equipment. We adjusted a number of individual
project schedules in response particularly to the
geopolitical situation in Africa/Middle East.
Organic sales growth
Henkel Group: 3–5 percent
Henkel Group: 3.5 percent
Guidance for 2013
Performance in 2013
All business units: 3–5 percent
Laundry & Home Care: 5.7 percent
Beauty Care: 3.0 percent
Adhesive Technologies: 2.7 percent
Adjusted return on sales
Increase to about 15 percent
Adjusted earnings per preferred share
Increase of about 10 percent
Increase to 15.4 percent
Increase of 10.0 percent
Prices for direct materials
at prior-year level
Restructuring charges
around 125 million euros
at prior-year level
159 million euros
Investments in property, plant
and equipment
around 450 million euros
404 million euros
60 Group management report
Results of operations
Henkel Annual Report 2013
Net income
in million euros
2009
628
2010 1,143
2011 1,191
2012 1,526 1
2013 1,625
1 Adjusted in application of
IAS 19 revised.
Reconciliation from sales to adjusted operating profit 1
in million euros
Sales
Cost of sales
Gross profit
Marketing, selling and distribution expenses
Research and development expenses
Administrative expenses
Other operating income/charges
Adjusted operating profit (EBIT)
2012
16,510
– 8,738
7,772
– 4,278
– 406
– 727
– 26
2,335
%
100.0
– 52.9
47.1
– 25.9
– 2.6
– 4.4
– 0.1
14.1
2013
16,355
– 8,497
7,858
– 4,199
– 414
– 749
20
2,516
%
100.0
– 52.0
48.0
– 25.7
– 2.6
– 4.5
0.2
15.4
Change
– 0.9 %
– 2.8 %
1.1 %
– 1.8 %
2.0 %
3.0 %
–
7.8 %
1 Calculated on the basis of units of 1,000 euros; figures commercially rounded.
Expense items
The following explanations relate to our operating
expenses adjusted for one-time charges/gains and
restructuring charges. The reconciliation statement
and the allocation of the restructuring charges
between the various expense items of the state-
ment of income can be found on page 106.
Compared to the previous year, the cost of sales
declined by 2.8 percent to 8,497 million euros. Gross
profit rose by 1.1 percent to 7,858 million euros. We
were able to improve gross margin by 0.9 percent-
age points to 48.0 percent, supported by selective
price increases, savings from cost reduction meas-
ures, and improvements in production and supply
chain efficiency.
At 4,199 million euros, marketing, selling and
distribution expenses were below the prior-year
fi gure of 4,278 million euros. Their proportion of
sales declined by 0.2 percentage points to 25.7 per-
cent. We spent a total of 414 million euros on
research and development, thus keeping the ratio
to sales on a par with the previous year at 2.6 per-
cent. At 749 million euros, administrative expenses
accounted for 4.5 percent of sales, slightly above
the level of the previous year.
Other operating income and charges
The balance of adjusted other operating income
and charges was 20 million euros. The year-on-
year increase (2012: –26 million euros) was influ-
enced, above all, by higher gains from the disposal
of non-current assets following the sale of Chemo-
fast Anchoring GmbH, and by lower provisions for
legal disputes and fees.
Financial result
The financial result improved by 68 million euros ¹
to –113 million euros, mainly due to our improved
net financial position and improved currency hedg-
ing results. Net interest expense for pension obliga-
tions also declined.
Net income and earnings per share (EPS)
Income before tax increased by 154 million euros
to 2,172 million euros. Taxes on income amounted
to 547 million euros. The tax rate of 25.2 percent was
higher than the previous year (24.4 percent). The
adjusted tax rate increased slightly by 0.3 percent-
age points to 25.1 percent. Net income increased by
6.5 percent, from 1,526 million euros ¹ to 1,625 mil-
lion euros. After deducting 36 million euros attrib-
utable to non-controlling interests, net income
attributable to shareholders of Henkel AG & Co.
KGaA amounted to 1,589 million euros (+7.4 per-
cent). Adjusted net income after deducting non-
controlling interests was 1,764 million euros com-
pared to 1,573 million euros ¹ in fiscal 2012. A
summary of the annual financial statements of the
parent company of the Henkel Group – Henkel AG
& Co. KGaA – can be found on page 168.
Earnings per preferred share (EPS) rose from
3.42 euros ¹ to 3.67 euros. Earnings per ordinary
share increased from 3.40 euros ¹ to 3.65 euros.
Adjusted earnings per preferred share amounted
to 4.07 euros (previous year: 3.63 euros ¹).
1 Prior-year figures adjusted in application of IAS 19 revised
(see notes on page 116).
Henkel Annual Report 2013
Group management report
Results of operations / Net assets and financial position
61
Dividends
Subject to the approval from the Supervisory Board
and the Shareholders’ Committee, future dividend
payouts of Henkel AG & Co. KGaA shall, depending
on the company’s asset and profit positions as well
as its financial requirements, amount to 25 percent
to 35 percent of net income after non-controlling
interests and adjusted for exceptional items. We
will, consequently, propose to the Annual General
Meeting an increased dividend payout compared
to the previous year: 1.22 euros per preferred share
and 1.20 euros per ordinary share. The payout ratio
will then be 30 percent.
Return on capital employed (ROCE)
Return on capital employed (ROCE) increased from
18.7 to 20.5 percent. This is essentially due to the
very strong increase in operating profit. In the
Laundry & Home Care business unit, we were able
to improve return on capital employed by 3.6 per-
centage points to 29.4 percent. At 26.6 percent,
ROCE for the Beauty Care business unit was slightly
above prior year. In the Adhesive Technologies
business unit, we increased return on capital
employed from 16.5 percent to 18.8 percent.
Economic value added (EVA®)
Economic value added (EVA®) rose by 32.9 percent
to 1,247 million euros. All our business units
recorded positive EVA®. The Laundry & Home Care
business unit improved significantly, generating
EVA® of 507 million euros, corresponding to a
29.3 percent increase over the prior year. The EVA®
contribution of 323 million euros from the Beauty
Care business unit also exceeded the previous year,
by 13.5 percent. In the Adhesive Technologies busi-
ness unit, we generated EVA® of 562 million euros,
representing a significant increase of 54.8 percent.
Net assets and financial position
Acquisitions and divestments
Effective January 10, 2013, we sold Chemofast
Anchoring GmbH, Willich, Germany, for 26 million
euros. As of December 31, 2012, the assets and liabil-
ities of the company were reported as held for sale.
The sale transaction included the transfer of 4 mil-
lion euros in cash to the buyer.
On June 6, 2013, we spent 3 million euros acquiring
the outstanding non-controlling interests in Henkel
Kenya Ltd., Nairobi, Kenya, increasing our share-
holding from 80 percent to 100 percent.
Preferred share
dividends
in euros
2009 0.53
2010 0.72
2011 0.80
2012 0.95
2013 1.22 1
1 Proposal to shareholders
for the Annual General
Meeting on April 4, 2014.
Effective September 4, 2013, we completed an
acquisition in the professional hair care segment
in South Africa. The acquisition is aimed at fur-
ther strengthening our presence in our emerging
markets.
On December 11, 2013, we spent 66 million euros
acquiring the outstanding non-controlling inter-
ests in OOO Henkel Bautechnik, Moscow, Russia,
increasing our shareholding from 66 percent to
100 percent. A performance-related component
of the purchase price was also agreed.
Effective December 11, 2013, we completed the full
acquisition of a production facility for hair styling
products in Russia from Wellchem Holding GmbH,
Austria. The purchase price paid was 27 million
euros. The acquisition expands our production
footprint in attractive emerging markets.
Additional disclosures relating to the acquisitions
and divestments can be found on pages 111 and 112
of the notes.
Neither the acquisitions and divestments nor other
measures undertaken resulted in any changes in
our business and organizational structure. For
detailed information on our organization and
business activities, please refer to the disclosures
on page 47.
Our long-term ratings remain at “A flat” (Standard
& Poor’s) and “A2” (Moody’s). These are also our
target ratings. Looking forward, we intend not to
jeopardize them when assessing possible acquisi-
tions.
62 Group management report
Net assets and financial position
Henkel Annual Report 2013
Capital expenditures
by business unit
45 %
36 %
Adhesive
Technologies
Laundry &
Home Care
17 % Beauty Care
2 % Corporate
Corporate = sales and services
not attributable to the
individual business units.
Capital expenditures
Capital expenditures (excluding acquisitions) in the
year under review amounted to 436 million euros.
Capital expenditures on property, plant and equip-
ment for continuing operations totaled 404 mil-
lion euros, following 393 million euros in 2012. We
invested 32 million euros in intangible assets (pre-
vious year: 29 million euros). The majority of these
capital expenditures was attributable to the Adhe-
sive Technologies and Laundry & Home Care busi-
ness units. More than two-thirds of our total capi-
tal expenditures went into expansion projects and
rationalization measures. The main focus was on
structural optimizations in production and capital
expenditures on production plants for the manu-
facture of innovative product lines (Laundry &
Home Care and Beauty Care). The focus in the
Adhesive Technologies business unit was on con-
solidating production sites and expanding produc-
tion capacities in emerging markets.
The major projects of 2013 were as follows:
• Construction of an automatic high-bay ware-
house as central storage facility for Germany in
Düsseldorf, Germany (Laundry & Home Care)
• Erection of a filling line for innovative packag-
ing for hair colorants in Viersen, Germany
(Beauty Care)
• Expansion of our new production site near
Moscow, Russia (Beauty Care)
• Building of a factory for the manufacture of
construction products in Stavropol, Russia
(Adhesive Technologies)
• Building of injection molding systems for the
production of functional components for the
automotive industry in Richmond, Missouri,
USA (Adhesive Technologies)
• Consolidation of production sites and expan-
sion of production capacities in Shanghai, China
(Adhesive Technologies)
• Consolidation and optimization of our IT system
architecture for managing business processes in
the Asia-Pacific region
In regional terms, capital expenditures focused
primarily on Europe, North America and Asia.
The first-time consolidation of subsidiaries resulted
in additions to intangible assets and property,
plant and equipment in the amount of 29 million
euros. Details of these additions can be found on
pages 111 and 112 of the notes to the consolidated
financial statements.
Capital expenditures 2013
in million euros
Intangible assets
Property, plant
and equipment
Total
Continuing
operations
Acquisitions
Total
32
404
436
12
17
29
44
421
465
Financial structure
in million euros
Assets
of which in %
Equity and liabilities
of which in %
19,525
19,344
19,344
19,525
Non-current assets
thereof: Intangible assets/
Property, plant and equipment
61
56
Current assets
thereof: Cash and
cash equivalents
39
6
59
54
41
5
53
49
Equity
16
4
7
31
6
22
5
13
29
7
Non-current liabilities
thereof: Pension obligations
thereof: Borrowings
Current liabilities
thereof: Borrowings
2012
2013
2013
2012
Henkel Annual Report 2013
Group management report
Net assets and financial position
63
Net assets
Compared to year-end 2012, total assets decreased
slightly by 181 million to 19.3 billion euros. Under
non-current assets, the value of intangible assets
decreased by 456 million euros, primarily as a result
of foreign currency translation and amortization.
Under property, plant and equipment, capital
expenditures for continuing operations amounted
to 404 million euros versus depreciation of 291 mil-
lion euros. Foreign currency translation caused the
value of property, plant and equipment to decrease
by 97 million euros.
Current assets grew from 7.6 billion euros to
8.0 billion euros, influenced partly by higher trade
accounts receivable. In addition, other financial
assets increased due to investments in securities
and time deposits. Cash and cash equivalents
decreased by 187 million euros to 1.1 billion euros.
Compared to the previous year, equity including
non-controlling interests increased to 10,158 mil-
lion euros. The changes are shown in detail in the
consolidated statement of changes in equity on
page 107. The equity ratio increased compared
to the previous year by 3.8 percentage points to
52.5 percent.
The decline in non-current liabilities of 1.1 bil-
lion euros to 3.1 billion euros is due to the reclas-
sification of our senior bond, maturing in March
2014 with a redemption value of 1.0 billion euros,
as current borrowings. As of December 31, 2013,
our hybrid bond with a redemption value of
1.3 billion euros remained classified under non-
current borrowings. Our pension obligations
decreased due to the higher average discount
rates.
Net financial position
in million euros
– 85
At Dec. 31,
2012
– 432
Dividends
paid
– 62
Allocation to
pension funds
– 78
Other
1,616
Free cash flow
959
At Dec. 31, 2013
Compared to the situation as of December 31, 2012,
current liabilities increased by 0.3 billion euros
to 6.1 billion euros. Current borrowings were
impacted in the reporting period by the reclassifi-
cation of our senior bond, due to mature in March
2014. As a countervailing effect, current borrow-
ings decreased due to the repayment of our senior
bond, which matured in June 2013. In addition,
the increase in current liabilities is also due to
higher trade accounts payable and current provi-
sions. Reflecting the development in current
assets, these were higher than at the end of 2012.
Effective December 31, 2013, our net financial
position ¹ has changed from a net debt to a net
cash position of 959 million euros. Net debt at
December 31, 2012 amounted to 85 million euros.
Net financial position
in million euros
2009
2010
2011
2012
2013
– 2,807
– 2,066
– 1,392
– 85
959
1 Borrowings less cash and cash equivalents and readily
monetizable financial instruments classified as “available
for sale” or in the “fair value option,” less positive and plus
negative fair values of hedging transactions.
64 Group management report
Net assets and financial position
Henkel Annual Report 2013
Financial position
At 2,116 million euros, cash flow from operating
activities in the reporting period was below the
very high level of the prior-year period (2,634 mil-
lion euros). The increased EBIT as well as lower
income taxes paid were offset by outflows for
inventories and trade accounts receivable. Higher
payments for variable employee remuneration
additionally reduced this figure.
The cash outflow in the cash flow from investing
activities (–381 million euros) was 98 million
euros less than the figure for the previous year.
The change resulted from lower expenditures for
acquisitions.
At –1,849 million euros, the cash outflow in cash
flow from financing activities was significantly
less than the cash outflow in 2012 (–2,858 million
euros), despite the redemption of our senior bond
in June 2013 and higher dividend payments. Cash
outflow in the prior-year period was mainly due to
high investments in short-term securities and
time deposits, recognized under other financing
transactions. In 2013, we used the proceeds from
the partial sale of these securities and time depos-
its to redeem our senior bond.
Cash and cash equivalents decreased compared to
December 31, 2012 by 187 million euros to 1,051 mil-
lion euros.
At 1,616 million euros, free cash flow decreased
compared to the previous year (2,023 million euros)
as a result of the lower cash flow from operating
activities.
Financing and capital management
Financing of the Group is centrally managed by
Henkel AG & Co. KGaA. Funds are, as a general rule,
acquired centrally and distributed within the Group.
We pursue a conservative and flexible investment
and borrowings policy with a balanced investment
and financing portfolio. The primary goals of our
financial management are to secure the liquidity
and creditworthiness of the Group, together with
ensuring access at all times to the capital market,
and to generate a sustainable increase in share-
holder value. Measures deployed in order to
achieve these aims include optimization of our
capital structure, adoption of an appropriate divi-
dend policy, equity management, acquisitions,
divestments, and debt reduction. Our capital needs
and capital procurement activities are coordinated
to ensure that requirements with respect to earn-
ings, liquidity, security and independence are
taken into account and properly balanced.
In the year under review, Henkel paid a higher
dividend for both ordinary and preferred shares
compared to the previous year. Cash flows not
required for capital expenditures, dividends and
interest payments are used for improving our net
financial position, allocations to pension funds,
and financing acquisitions. We cover our short-
term financing requirement primarily through
commercial papers and bank loans. Our multi-
currency commercial paper program is addition-
ally secured by a syndicated credit facility. The
outstanding bonds serve to cover long-term
financ ing requirements.
Our financial management is based on the finan-
cial ratios defined in our financial strategy (see
page 65). Due to the international orientation of
our businesses, a variety of regional statutory and
regulatory provisions must be adhered to. The
current status and amendments to these provi-
sions are centrally monitored and any changes are
taken into account in our capital management.
Henkel Annual Report 2013
Group management report
Net assets and financial position
65
Our creditworthiness is regularly monitored by the
two rating agencies, Standard & Poor’s and Moody’s.
As in the previous year, we are rated “A flat”/“A–1”
(Standard & Poor’s) and “A2”/“P1” (Moody’s). Hence,
both Standard & Poor’s and Moody’s continue to
rate Henkel as investment grade, which is the best
possible category.
Henkel’s financial risk management activities are
explained in the risks and opportunities report on
pages 90 to 98. Further detailed information on
our financial instruments can be found in the
financial instruments report on pages 140 to 152 of
the notes to the consolidated financial statements.
Credit ratings
Standard & Poor’s Moody’s
Long-term
Outlook
Short-term
A flat
Stable
A–1
At December 31, 2013.
A2
Stable
P1
As of December 31, 2013, our non-current borrow-
ings amounted to 1,386 million euros. Included in
this figure is the hybrid bond issued in November
2005 with a nominal value of 1.3 billion euros. Our
current borrowings – i.e. those with maturities of
less than twelve months – amounted to 1,230 mil-
lion euros. They are comprised of the fixed-inter-
est bond issued in March 2009 with a nominal
value of 1 billion euros, and interest-bearing bank
loans and credits.
We partly used the cash flow from operating activi-
ties to repay our senior bond that was due in June
2013. Overall, we have further improved our net
financial position by a significant amount. The
hybrid bond is treated as 50 percent equity by Stan-
dard & Poor’s and – following a change in its valua-
tion method – also by Moody’s. This treatment
benefits the rating-specific debt ratios of the Group
(see table of key financial ratios).
Key financial ratios
Operating debt coverage in the reporting period
was well above the target of 50 percent due to our
net cash position. Our interest coverage ratio,
i.e. EBITDA divided by net interest expense, also
improved further, aided by a higher EBITDA and
lower interest expense. The once again improved
equity ratio similarly reflects the high financial
strength of the Group.
Key financial ratios
Operating debt coverage 1, 2
(Net income + Amortization and
depreciation, impairment and
write-ups + Interest element of
pension obligations) / Net bor-
rowings and pension obligations
Interest coverage ratio 2
(EBITDA / Interest result including
interest element of pension obli-
gations)
Equity ratio
(Equity / Total assets)
2012
2013
> 500 %
not
calculable 3
14.3
23.9
48.7 %
52.5 %
1 Hybrid bond included on 50 percent debt basis.
2 Prior-year figure adjusted in application of IAS 19 revised
(see notes on page 116).
3 Figure cannot be calculated due to our positive net financial
position.
66 Group management report
Employees
Henkel Annual Report 2013
Employees in focus
Photo left: All people manag-
ers at Henkel participated in
one of around 350 workshops
to discuss our new Leadership
Principles. Here in Moscow,
from left: Samvel Galustyan,
Irina Eliseeva, Kurt Naxera,
and Inna Frolovicheva.
Photo right: By the end of
2013, we had trained around
1,500 employees as “sustain-
ability ambassadors” to pro-
mote the topic in talks with
colleagues, customers, sup-
pliers, and school children.
Here, Norbert Koll, President,
Henkel Consumer Goods Inc.,
in the USA, at the Copper
Canyon Elementary School in
Scottsdale, Arizona.
Employees
by region in 2013
31 % Western Europe
20 % Eastern Europe
20 % Asia-Pacific
11 % North America
10 % Africa/Middle East
8 % Latin America
At December 31, 2013
Employees
by business unit
52 % Adhesive
Technologies
19 % Laundry &
Home Care
16 % Beauty Care
13 % Functions
At December 31, 2013
Employees
At the end of 2013, Henkel employed around
46,850 people around the world (annual average:
46,800). As part of our strategy, we have relocated
business proc esses to our shared service centers
and consolidated various sites. As a result, the
number of employees in our mature markets
declined by around 1 percent, but increased in
our emerging markets. Personnel expenses were
2,570 million euros.
High-performance teams are the basis for achiev-
ing our business success. By hiring employees of
diverse nationalities, genders, and ages/profes-
sional experience, we ensure that our teams are
optimally aligned to our global business. At the
same time, our integrated global talent manage-
ment process both enables us to develop the nec-
essary skills of our employees at an early stage and
enhances our attractiveness as an employer.
This attractiveness was again confirmed in 2013,
with Henkel once more performing well in numer-
ous employer rankings, and increasingly so in
important emerging markets. For example, in
China we were distinguished as a top employer
in the “Universum Top 100 Ranking” for the first
time. The renowned CRF Institute ranked Henkel
again among the very best, awarding us the title of
“Top Employer in Germany,” as well as the highest
possible rating for four out of the five subcategories
assessed.
To address talented potential applicants, we focus
strongly on online channels – in addition to our
recruiting events around the world. We intensified
this focus in 2013 with a strong global presence on
the important social media channels, Facebook
and LinkedIn. In total, we have so far connected
with 250,000 “fans” worldwide through our career
pages in the social media channels, and this figure
is growing rapidly, particularly in the emerging
markets. Our activities have helped to position
Henkel even more effectively as an employer of
choice, and to attract new talent.
The “Henkel Innovation Challenge,” a successfully
established innovation competition for students, is
a case in point. The seventh edition of the competi-
tion kicked off under the motto “Create.Learn.
Grow.” All business units take part in the student
competition in 30 countries on all five continents,
using a mentoring program to actively assist the
participants. To supplement this, students receive
early assistance through electronically assisted
learning (“eLearning”) on the internet, covering
topics such as marketing strategy, financial plan-
ning, and presentation techniques. The profes-
sional framework of the “Henkel Innovation
Challenge” is generating a steady increase in the
inflow of qualified job applications.
Attracting interested and qualified applicants to
Henkel requires a professional approach to recruit-
ing. We therefore introduced a new applicant man-
agement system in 2013 that efficiently organizes
and simplifies the recruiting process. We are also
expanding our use of video-based interviews and
electronically supported selection procedures.
These methods help us to accelerate the process
while reducing travel expenses in the selection
procedure. Furthermore, we ensure that our global
talent management criteria are applied when
hiring candidates.
Henkel Annual Report 2013
Group management report
Employees
67
In Germany, Henkel offers more than 20 apprentice-
ship professions, for which we again took on 167
apprentices in 2013. The new recruits also included
29 students who are taking part in our dual-track
study program. Currently, 487 apprentices and stu-
dents are learning a profession at Henkel. All our
trainees successfully completed their final exami-
nation with the German Chamber of Commerce and
Industry (IHK) or received their bachelor’s degree.
To promote optimal career development for all
employees, we significantly expanded our program
of globally harmonized training schemes offered
by the “Henkel Global Academy” in 2013. We added
new strategic and operational content and intro-
duced additional, innovative delivery methods –
particularly in the area of virtual learning.
In addition to offering training programs that are
available for all employees, we cooperate with inter-
nationally renowned business schools to further
develop selected executives in the areas of manage-
ment and leadership. To this end, we have designed
challenging content that is specifically aligned to
our strategy. High-performing, high-potential
employees who have qualified for the “Executive
Resource Program” once again attended selected
courses at Harvard Business School in 2013. The
new Leadership Principles that we introduced in
2013 were based on the project work of this group.
These Leadership Principles represent a globally
uniform standard of what we expect of our people
managers. The Leadership Principles are based on
our vision and corporate values and contribute to
the successful implementation of our Strategy
2016. In order to embed these principles world-
wide, we have developed a series of interactive
workshops. In around 350 workshops worldwide,
a lively cross-functional exchange of experiences
took place on the subject of leadership among the
nearly 6,800 people managers at Henkel. Further-
more, we have consistently integrated our Leader-
ship Principles into our performance evaluations.
Employees
by activity
An important part of our concept of leadership
is pro-active planning for the next generation of
executives. This is a particular challenge in the
emerging markets, where rapid business growth
creates especially high demand for qualified man-
agers. To address this, we have developed a pro-
gram in the Asia-Pacific region for the targeted
development of selected new leadership talent.
The program extends across functional areas and
entails strategically relevant project assignments
and work on case studies combined with training
and coaching. The selected participants also
receive support from our experienced executives.
Competitive remuneration is an important compo-
nent of our performance culture. Our remunera-
tion system rewards both individual achievement
and corporate success. Our incentive systems play
an important role in this regard. The incentives are
aligned to the attainment of our medium-term
financial targets. They inspire outstanding perfor-
mance and vary according to individual levels of
achievement. In 2012, we reviewed our global
long-term incentive plan (LTI) for upper manage-
ment and made adjustments in the LTI structure
for the 2013 cycle. The adjustments were aimed at
further strengthening the performance incentive
and supporting the achievement of our financial
goals. Our enhanced LTI scheme is also aligned to
successfully addressing the growth in competition
for management talent and keeping the turnover
in executives with career potential low.
48 % Production and
engineering
32 % Marketing, selling
and distribution
14 % Administration
6 % Research and
development
At December 31, 2013
Employees
by age group
18 % 16–29 years
34 % 30–39 years
29 % 40–49 years
19 % 50–65 years
At December 31, 2013
Employees 1
(at December 31)
Western Europe
Eastern Europe
Africa/Middle East
North America
Latin America
Asia-Pacific
Total
2009
16,250
8,800
5,900
5,700
4,000
8,600
%
2010
%
2011
%
2012
%
2013
33.0
17.8
12.0
11.6
8.1
17.5
16,250
8,600
5,200
5,450
3,700
8,650
34.0
18.0
10.9
11.4
7.7
18.0
15,350
8,850
5,300
5,250
3,700
8,800
32.5
18.7
11.3
11.1
7.8
18.6
14,600
9,150
5,100
5,200
3,650
8,900
31.3
19.7
11.0
11.1
7.8
19.1
14,400
9,600
4,800
5,150
3,750
9,150
%
30.7
20.5
10.2
11.0
8.0
19.6
49,250
100.0
47,850
100.0
47,250
100.0
46,600
100.0
46,850
100.0
1 Basis: permanent employees excluding apprentices. Figures rounded.
68 Group management report
Employees
Henkel Annual Report 2013
32 %
Around
of our managers
are women.
Diversity in our teams plays a key role in Henkel’s
success, and drives our innovations and creative
business processes: with over 120 nationalities,
diverse skills, abilities, educational backgrounds,
and experiences. We believe the global nature
of our business should also be reflected in our
teams. Thus the emphasis on assignments abroad
remains an important component of personnel
development at Henkel. Our employees gain
important experience in new working environ-
ments while intercultural understanding is
strengthened.
This focus on mobility at an early stage in an
employee’s career also remains an important
aspect in career planning for women. We remain
committed to our goal, within the framework of
the voluntary declaration of commitment under-
taken by all DAX 30 companies, of increasing the
share of women in management positions by one
to two percentage points per year. In 2013, Henkel
raised this figure to around 32 percent.
Furthermore, we are taking steps to improve
the flexibility of working hours worldwide, and
we support career paths for women. This was
acknowledged, for example, in the Africa/Middle
East region, where in 2013 we were named “Most
Women-Friendly Employer in Middle East.” In
South Korea, Henkel was distinguished as
“2013 Great Place to Work for Korean Women.”
An integral part of our understanding of respon-
sible behavior is our social engagement – also
referred to as corporate citizenship. It encompasses
support for volunteer work by our employees and
retirees, social engagement by the corporation or
the individual business units, as well as interna-
tional disaster relief. This year again, Henkel
responded quickly and unbureaucratically to pro-
vide aid in the wake of a number of natural catas-
trophes. For example, we sent immediate financial
assistance and product donations in early summer
after the floods in Germany, Austria, and the Czech
Republic. Later, following the disastrous effects of
Typhoon Haiyan in the Philippines in August,
Henkel provided support to those affected, includ-
ing Henkel employees and their families.
The social engagement of our employees is a sig-
nificant success factor in the area of international
corporate citizenship. The successful implementa-
tion of our sustainability strategy is also built on
the involvement of all our employees. The issue of
sustainability in 2013 was further addressed in our
internal communications. Activities included
internal rounds of talks in which senior manage-
ment and employees at all levels had the opportu-
nity to discuss sustainability in depth. The faithful
integration of this topic within existing training
and development programs leads to the firm estab-
lishment of the concept of sustainability in the
corporation.
Above all, successful diversity management requires
the active inclusion of all employees with their
widely varied backgrounds and experiences. At
Henkel this is based on a cooperative and appre-
ciative management style. To promote this, we
introduced a new training program in 2013 for all
managers, which is designed to raise awareness of
potential prejudices that may affect management
behavior.
We also promote the involvement of our employ-
ees through our “sustainability ambassadors” pro-
gram. Our ambassadors promote sustainability
among colleagues, suppliers, and customers. As
sustainability ambassadors, Henkel employees
also inspire interest and awareness for sustainable
behavior in everyday life among school children.
By the end of 2013, around 1,500 employees had
been trained as sustainability ambassadors.
In addition, our global Diversity Weeks provided
opportunities for an in-depth experience with
diversity and sharpened awareness in this area.
100 different global, regional, and local events and
activities took place in spring 2013, including dis-
cussion panels with senior management and one-
day job rotations.
Henkel Annual Report 2013
Group management report
Procurement
69
Procurement
We use externally sourced materials (raw materi-
als, packaging and purchased goods) and services
to produce our finished products. These items all
fall under the general category of direct materials.
Examples include washing-active substances (sur-
factants), adhesive components, cardboard boxes
and external filling services.
Aside from supply and demand, the prices of direct
materials are mainly determined by the prices of
the input materials used to manufacture them. As
in the previous years, 2013 was characterized by
fluctuating raw material prices. The situation dif-
fered sharply by both region and type of input
material. The average crude oil price was lower
than in the prior year, but severe fluctuations
occurred over the course of the year. The price for
palm kernel oil rose steadily from one quarter to
the next. Prices de clined for butadiene until the
third quarter, when they started to rise again. Eth-
ylene prices rose in Asia while remaining below
the prior-year level in Europe and the USA. Overall,
prices for direct materials in 2013 remained
unchanged year on year.
Direct material expenditures were 7.3 billion euros
in the year under review, 0.2 billion euros less than
in the previous year. The reduction is particularly
attributable to foreign exchange effects, savings
from cost reduction meas ures and improvements
in production and supply chain efficiency. Addi-
tionally, selective price increases enabled us to
increase our adjusted ¹ gross margin.
Our five most important groups of raw materials
within the direct materials category are raw mate-
rials for use in hotmelt adhesives, washing-active
sub stances (surfactants), raw materials for poly-
urethane-based adhesives, inorganic raw materials
and water- and acrylic-based adhesive raw materi-
als. These account for around 37 percent of our
total direct material expenditures. Our five largest
suppliers account for around 14 percent of our
direct materials spend.
Purchases made in the general category of indirect
materials and services are not directly used in
the production of our finished products. Examples
include maintenance materials, and logistics, mar-
keting and IT services. We were able to more than
compensate for the slight increases in gross prices
in these areas in 2013 through our global procure-
ment strategy and structural cost reduction meas-
1 Adjusted for one-time charges/gains and restructuring
charges.
ures. At 4.7 billion euros, expenditure on indirect
materials and services for 2013 was up on the
prior-year level.
In order to improve efficiency and secure material
supplies, we continuously optimize our value
chain while ensuring that we maintain our level
of quality. In addition to negotiation of new, com-
petitive contract terms, our ongoing initiative to
lower total procurement expenses is a major factor
in the success of our purchasing strategy. Together
with the three business units, Purchasing works
continuously on reducing product complexity,
optimizing the raw materials mix and further stan-
dardizing packaging and raw materials. This gives
us stronger negotiating positions and greater flex-
ibility to further consolidate our supplier base. For
long-term business relationships, we choose sup-
pliers who offer the greatest potential in terms of
innovation and optimization of manufacturing
costs and logistics processes, while limiting the
risk of supply shortages. We agree on individual
targets with our strategic suppliers. Last year, we
succeeded in further reducing the number of sup-
pliers by around 8 percent.
We were able to increase the efficiency of our
purchasing activities by further standardizing,
automating and centralizing our procurement
processes. In addition to making greater use of
eSourc ing tools to support our purchasing pro-
cesses, we have also already pooled large portions
of our administrative purchasing activities – such
as order processing, price data maintenance, and
reporting activities – within our shared service
centers. In 2013, we also set the groundwork for
our new “Sourcing@Best” initiative, enabling cen-
tral purchasing to consolidate its global strategic
procurement operations into eight global purchas-
ing centers in the future.
Given the uncertainties with respect to material
price changes and supply shortages in procure-
ment markets, risk management is an important
part of our purchasing strategy. Emphasis is on
reducing price and supply risks while maintaining
uniformly high quality. As part of our active price
management approach, we employ strategies to
safeguard prices over the long term, both by means
of contracts and, when appropriate and possible,
financial hedging instruments. In order to mini-
mize the risk of supplier default, we stipulate sup-
plier default clauses and perform detailed risk
assessments of suppliers to determine their finan-
cial stability. With the aid of an external, indepen-
Material expenditures
by business unit
53 % Adhesive
Technologies
30 % Laundry &
Home Care
17 % Beauty Care
Material expenditures
by type
64 % Raw materials
20 % Packaging
16 % Purchased goods
and services
70 Group management report
Procurement / Production
Henkel Annual Report 2013
dent financial services provider, we continuously
monitor important suppliers whose financial situ-
ation is seen as critical. If a high risk of supplier
default is identified, we systematically prepare
back-up plans in order to ensure uninterrupted
supply.
We expect our suppliers and business partners to
conduct themselves in a manner consistent with
our own corporate ethics and values. The basic
requirements in this regard are set out in our
purchasing standards, valid across the Group, and
our safety, health and environmental standards
formulated in 1997, through which we have long
acknowledged our re sponsibility for the entire
supply chain. Consequently, in selecting and
developing our suppliers and business partners,
we take into account their performance in terms
of sustainable development. We use the cross-
industry Code of Conduct published by the
German Federal Association of Materials Manage-
ment, Purchasing and Logistics [BME] as a globally
applicable supplier code, and the basis for our
multi-stage Responsible Supply Chain Process.
The objective of this process is to ensure supplier
compliance with these standards and to improve
the sustainability standards in our supply chain in
harness with our strategic suppliers. A global train-
ing program ensures that the requirements regard-
ing the sustainability profile of our suppliers are
understood and properly applied by our employees.
Systematic expansion of our supplier audit pro-
grams will be a major focus in this regard in the
coming years. We plan not only to increase the
number of supplier audits but also to improve their
transparency and efficiency. In collaboration with
five other businesses from the chemical industry
under the initiative “Together for Sustainability,”
Henkel has largely standardized the procedure for
evaluating sustainability and the auditing criteria
for the – in many cases – common suppliers, and
estab lished an online training program for suppli-
ers. The results of audits and assessments are
shared among the members of the initiative.
Production
We further optimized our production sites in fiscal
2013, with Henkel manufacturing products to a total
weight of around 7.7 million metric tons at 164 sites
in 54 countries. Our largest production facility is in
Düsseldorf, Germany. Here we manufacture not
only detergents and household cleaners but also
adhesives for consumers and craftsmen, and prod-
ucts for our industrial customers. Cooperation with
toll manufacturers is an integral component of our
production strategy, enabling us to optimize our
production and logistics structures when entering
new markets or when volumes are still small. We
currently purchase around 10 percent in additional
production tonnage from toll manufacturers each
year.
Number of production sites
Laundry & Home Care
Beauty Care
Adhesive Technologies
Total
2012
2013
28
8
135
171
27
8
129
164
In the Laundry & Home Care business unit, we
further reduced the number of production sites
worldwide from 28 to 27 in the year under review.
Our plant in Düsseldorf continues to be the largest
production site for this business unit. Here we
predominantly manufacture powdered and liquid
detergents, fabric softeners, liquid cleaning prod-
ucts and dishwasher tabs. Concentrating our
production on fewer, more efficient factories close
to our customers has enabled us to continuously
improve our performance.
By the end of 2013, Group headquarters and 24 other
sites had been certified under the new standard for
energy management, ISO 50001. This year, in addi-
tion, we introduced a digital energy management
system worldwide. Within a span of just six
months, nearly all of our locations worldwide were
connected to a real-time resource consumption
monitoring system.
Henkel Annual Report 2013
Group management report
Production
71
Building on an international study on optimizing
logistics flows performed in 2012, we initiated vari-
ous related projects in 2013. One of these involves
our investment of 35 million euros for the con-
struction of a new, automated warehouse at our
Düsseldorf site. The new distribution center will
be Henkel’s largest warehouse with a capacity of
90,000 pallets and will replace four regional ware-
houses in Germany. The new warehouse concept
is part of a worldwide program to achieve Henkel’s
sustainability targets in the area of logistics.
Through automation of the warehouse and a direct
connection to production via conveyors, 1.5 million
forklift movements and 20 percent of the current
transportation distances in Germany will be saved.
In the Beauty Care business unit, we further opti-
mized the environmental footprint of our produc-
tion processes based on our production strategy. In
Western Europe, we completed the alignment of our
production sites based on dedicated product tech-
nologies, and merged common functions together.
We consolidated our sites in the Africa/Middle East
region. To strengthen supply chain operations in
Eastern Europe, we acquired a production company
with a site in Russia and now have a globally effi-
cient production network across eight sites. This
acquisition supports volume growth and further
development of the Eastern Europe region. We also
made selected investments in capacity expansion in
the emerging markets outside Europe, again to sup-
port and expand the organic sales growth planned
for those regions.
Our program “Total Productive Management Plus”
progressed at all of our production sites world-
wide, continuously improving efficiency and
productivity through process optimization and
further reducing energy consumption and waste
and wastewater volumes.
The Adhesive Technologies business unit has a
global production network of 129 sites serving the
growing demand for the solutions we provide and
ensuring efficient delivery to market. By consoli-
dating sites primarily in mature markets, we were
able to lower the overall number of sites from 135
in the previous year to 129 in 2013.
We expanded production capacity in the emerging
markets in the reporting year in order to ensure
market supply close to the customer. In Shanghai,
China, for example, Henkel’s adhesives factory –
the largest in the world – commenced operations.
It pools together adhesive production from around
the greater Shanghai area and supplies, amongst
others, enterprises in the automotive industry and
various consumer goods sectors. Employing a vari-
ety of production technologies in one location
enables additional economies of scale through the
joint use of infrastructure. The concept is to serve
as the basis for site development in other regions.
The pooling of production capacity drives ongoing
optimization of our manufacturing costs. Continu-
ous improvement of our production processes
also plays an important role in increas ing our effi-
ciency. In the reporting year we launched an initia-
tive with the goal of standardizing our processes
and workflows in the production domain. In
addition to defining standards, lean training and
workshops at our production sites are important
components of this initiative. All production
employees participate in these programs, thus
firmly anchoring the continuous improvement
process in the organization.
As an important aspect in our promise of quality,
our optimization efforts in all three business units
aim to reduce the environmental footprint of our
production activities. We focus in particular on
cutting energy consumption, thereby contributing
to climate protection, reducing material consump-
tion and waste volume, and limiting water usage
and wastewater pollution. New warehouse con-
cepts and the production of packaging materials
directly on-site where filling takes place reduce
transport mileage and thus also contribute to
climate protection.
Overall, our global programs in 2013 resulted in
59 percent of our sites reducing their energy con-
sumption, 65 percent decreasing their water usage,
and 50 percent lowering their waste footprint.
72 Group management report
Production / Research and development
Henkel Annual Report 2013
R&D expenditures 1
in million euros
2009
396
2010
391
2011
410
2012
408
2013
415
Keeping our “Factor 3” goal in mind for the year
2030, we have set concrete interim targets for our
production sites that we intend to reach by the
end of 2015:
• 15 percent less energy per production unit
• 15 percent less water per production unit
• 15 percent less waste per production unit
• 20 percent increase in occupational safety
per million hours worked
1 Includes restructuring
charges of:
13 million euros (2009),
8 million euros (2010),
14 million euros (2011),
2 million euros (2012),
1 million euros (2013).
By the end of 2013, we had achieved significant
progress in all areas and had already reached our
2015 targets in specific areas, such as our 15 per-
cent improvement in energy efficiency and
50 percent improvement in occupational health
and safety.
For further details on our sustainability targets,
please see pages 51 to 53 and our Sustainability
Report on our website at www.henkel.com/
sustainability
Our standards for safety, health and the environ-
ment, and our social standards, apply to all our
sites worldwide. Using a clearly defined process
of communication, training and audits, we ensure
compliance with these standards, especially at the
production level.
We have the environmental management systems
at our sites externally certified wherever this
is recognized by our partners in the respective
markets. By the end of 2013, around 95 percent of
our production volume came from sites certified
to ISO 14001, the internationally recognized stan-
dard for environmental management systems.
R&D expenditures by
business unit
61 % Adhesive
Technologies
24 % Laundry &
Home Care
15 % Beauty Care
Research and development
Expenditures by the Henkel Group for research
and development in the reporting period amounted
to 415 million euros (adjusted for restructuring
expenses: 414 million euros) compared to 408 mil-
lion euros (adjusted: 406 million euros) in 2012.
As a percentage of sales, we spent 2.6 percent
(adjusted: 2.6 percent) on research and develop-
ment (2012: 2.5 percent, adjusted: 2.6 percent).
Successful implementation of our Open Innova-
tion strategy, project outsourcing, and the relo-
cation of resources in the direction of emerging
markets led to improved efficiency and demon-
strated our ongoing focus on innovation. Further-
more, we enhanced our innovation capability in
the emerging markets by opening four research
and development centers – in India, South Africa,
South Korea and the United Arab Emirates – and
by significantly expanding our R&D site in Russia.
A substantial part of our research and development
activity takes place in the areas of polymer and
interface chemistry, biotechnology, materials sci-
ence, surface treatment, process technology and
new packaging. These activities are important for all
Henkel business units. In 2013, personnel expenses
accounted for 60 percent of total R&D spending.
Our research and development costs were fully
expensed; no development costs were capitalized
in accordance with International Financial Report-
ing Standards (IFRS).
On an annual average, around 2,600 employees
worked in research and development (2012: 2,650).
This corresponds to 5.6 percent of the total work-
force. The success of our R&D activities is based
on the talents, skills and capabilities of our highly
qualified employees. Our teams are comprised
of natural scientists – predominantly chemists –
as well as material scientists, engineers and
technicians.
Henkel Annual Report 2013
Group management report
Research and development
73
Major Henkel R&D sites around the world
Rocky Hill, USA
Bridgewater, USA
Madison Heights,
USA
Dublin, Ireland
Düsseldorf, Germany
Hamburg, Germany
Shanghai, China
Vienna, Austria
Seoul, South Korea
Moscow, Russia
Yokohama, Japan
Irvine, USA
Scottsdale, USA
Toluca, Mexico
Johannesburg,
South Africa
Pune, India
Dubai, United
Arab Emirates
Key R&D figures
R&D expenditures 1
(million euros)
R&D expenditures 1
(in % of sales)
Employees 2
(annual average)
2009
2010
2011
2012
2013
383
383
396
406
414
2.8
2.5
2.5
2.6
2.6
2,750
2,650
2,650
2,650
2,600
1 Adjusted for restructuring charges.
2 Figures rounded.
Open innovation
Our innovations come from both internal and
external sources. Therefore, the concept of Open
Innovation continues to hold great significance
for us. Hence, we have intensified our efforts to
involve external partners such as universities,
research institutes and suppliers in many of our
major projects.
The following examples demonstrate the success
achieved by our Open Innovation concept:
• We presented our raw materials supplier Evonik
with the “Best Innovation Contributor Award
2013” for the development of a new, highly effi-
cient silicone compound that creates a uniquely
soft feel for laundry after-treatments. The pat-
ented ingredient enables a resource-efficient
formulation which provides significantly better
performance. It also improves the cohesion of
fragrance to the fabric.
• We presented our raw materials supplier BASF
with the “Best Innovation Contributor Award
2013” for its innovative contribution to a new
type of anti-wrinkle ingredient with natural ori-
gins. This new organic ingredient comes from
the bark of the South American quassia tree and
visibly reduces wrinkles as evidenced by mul-
tiple in-vitro and in-vivo studies.
• Cooperation with Professor Markus Buehler’s
Laboratory for Atomistic and Molecular Mechan-
ics (LAMM) at the Massachusetts Institute of
Technology (MIT) in Cambridge, Massachusetts
(USA), enables us to perform computer model-
ing for new types of polymer structures. With
the aid of a special computer program, we can
conduct virtual experiments with polymers that
would be very difficult and time-consuming to
perform in the laboratory. This allows us to iden-
tify new polymer forms for specific properties.
74 Group management report
Research and development
Henkel Annual Report 2013
Worldwide, growth and quality of life need to be
decoupled from resource consumption and emis-
sions. Our contribution lies in the development of
innovative products and processes that consume
less resources while offering the same or better
performance. It is therefore both our duty and our
desire to ensure that all new products contribute to
sustainable development in at least one of our six
defined focal areas. These are systematically inte-
grated within our innovation process: Our research-
ers must demonstrate the specific advantages of
their project in regard to product performance and
added value for our customers, resource efficiency,
and social progress. We therefore focus our R&D
efforts on innovations that combine product per-
formance and quality with social and environmen-
tal responsibility.
Life cycle analyses of our key product categories
and our many years of experience in the area of
sustainable development help us, right from the
start of the product development process, to
determine where in the various product catego-
ries the main environmental effects occur and
where appropriate improvement measures might
be applied. One key tool in this respect is our
“Henkel Sustainability#Master®.” This evaluation
system centers around a matrix based on the
individual steps in our value chains and on our
six focal areas. It shows which areas are most
relevant from a sustainability perspective, and
allows a transparent and quantifiable comparison
to be made between two products or processes.
Our scientists again made valuable contributions
to the company’s success through their innova-
tions in 2013. A selection of particularly outstand-
ing research projects is provided in the examples
below:
Laundry & Home Care
• Worldwide launch of a new low-temperature
formula with significantly improved perfor-
mance, especially at 20 and 30 degrees Celsius.
The new and completely reformulated enzyme
system plays a key role in substantially reducing
energy and material consumption.
• The Perwoll Aktiv & Sport brand benefited from
the introduction of our unique, patented Re-
Fresh technology. The fragrance anchor mole-
cules developed specifically for this product in
the Henkel Fragrance Center release perfume
substances as humidity increases, while simul-
taneously absorbing any unpleasant odors. The
formula, which uses additional ingredients
designed for functional textiles, provides excep-
tionally long-lasting freshness, particularly
during physical activity.
• The launch of gel tabs on the European market
as a completely new dosage form for automatic
dishwashing products. The innovative multi-
functional technology exhibits powerful clean-
ing, outstanding shine, and easier handling. Its
decisive features are superior solubility and the
quick release of active substances, which are
particularly effective for short wash cycles and
low temperatures. A completely new manufac-
turing technology played a key role in this devel-
opment. Its contribution to sustainability is
especially apparent in the reduction of material
consumption achieved through optimized
packaging.
Beauty Care
• The innovative formulation platform for oxida-
tive hair colorants launched under the Igora
brand delivers visibly superior color properties
through “high-definition” pigment blending for
salon use. For the Branded Consumer Goods busi-
ness, the oxidative hair colorant Color Ultimate
was developed in conjunction with a leading
aerosol filler. The product is very easy to use –
there is no separate mixing step – and provides
an ecological advantage due to its multi-applica-
tion dispenser.
• Further development of the hair care platforms for
Bonacure and Gliss Kur through Keratin-Primer
technology, which strengthens hair fibers from
within. The high efficacy of this new conditioning
technology enables a reduction of conventional
conditioning ingredients in the formulations,
thus improving the environmental footprint. Sili-
cone lamination technology was used for the first
time under the Syoss brand. This technology seals
the surface of the hair, providing optimal shine.
• Development of new formulation platforms for
especially skin-friendly body wash gels that
were introduced to the market under the Fa and
Dial brands in Europe and North America. Smart
application of conditioning polymers means
surfactant raw materials are used with greater
efficiency, resulting in a reduced carbon dioxide
footprint and further ecological benefits.
Adhesive Technologies
• Global launch of a new two-stage process for
pretreating multi-metal car bodies prior to
painting. Overall, both the quality and ecologi-
Henkel Annual Report 2013
Group management report
Research and development
75
Fritz Henkel Award for Innovation 2013
www.persil.de
www.syoss.de
www.henkel.com/electronics
per load of washing. As a result, Persil Duo-Caps
contributes to resource conservation and
reduces the product’s CO2 footprint by around
15 percent.
• Syoss Oleo Intense is the new cross-category hair
colorant and care line for a new dimension in
performance and care. The oil color technology
delivers unique color performance with extraor-
dinary color intensity, excellent color retention,
and 100 percent coverage of grays – without
ammonia. The nourishing oils also give hair
exceptional shine and smoothness, satisfying
customers’ demands for both performance and
care. The Hair Care product offers the user every-
day smoothness and shine through its thermo-
active oil formula.
• Halogen-free underfill Loctite UF3808 provides
exceptional impact and shock protection for
electronic components. It cures quickly at low
temperatures, reducing the stress on other com-
ponents. The material’s mechanical properties
ensure protection for solder joints, even under
changing temperatures.
We hold more than 7,800 patents to protect our
technologies around the world. Close to 4,800 pat-
ents are currently pending. And we have registered
nearly 1,600 design patents to protect our designs.
Further information on our research and develop-
ment activities can be found on our website at
www.henkel.com/innovation
cal impact of this pretreatment process have
been improved thanks to a reduction in the
chemical and energy input. At the same time,
a much smaller quantity of phosphate sludge
is produced, which positively impacts the waste
footprint.
• New, solvent-free assembly adhesives for
craftsmen and consumers with improved
performance capabilities. These products are
replacing solvent-based adhesives as part of
our sustainability strategy.
• Launch of a new generation of polyurethane-
and acrylate-based adhesives for bonding
mobile devices. New application devices devel-
oped specifically for these products now allow
customers to use these adhesives more effi-
ciently.
Fritz Henkel Award for Innovation
Each year we select a number of outstanding
developments for our Fritz Henkel Award for Inno-
vation. In 2013, the innovation award went to three
international, interdisciplinary project teams for
the realization and successful commercialization
of the following concepts:
• Persil Duo-Caps combines the innovative bright-
ness formula with a powerful active stain
remover in a water-soluble gel capsule featuring
our unique dual-chamber technology. The spe-
cially formulated gels in the two chambers are
double-concentrated, are separated from each
other by a water-soluble film, and only combine
their strength when washing starts. Persil Duo-
Caps achieves full washing performance even at
low temperatures for perfectly sparkling clean
and bright laundry. The pre-portioned doses are
easy to use and prevent overdosage. Packaging
material is reduced by as much as 70 percent
76 Group management report
Marketing and distribution
Henkel Annual Report 2013
Marketing and distribution
in particular, on developing direct exchange
through social media.
We put our customers at the center of what we do.
Hence we align our marketing and distribution
activities in each of our business units to the
requirements of each specific audience and target
group.
In the Laundry & Home Care business unit, the
new business model introduced in 2011 has proven
successful. It aligns our marketing activities even
more closely to our markets and customers. Global
management of our international brands plays an
important role. It enables us to adopt more effi-
cient decision-making processes, accelerate the
market launch and further commercialization of
our innovations, and further advance the use of
new and important media. At the same time, close
cooperation between our global marketing unit
and local organizational units ensures that local
market conditions and consumer habits are taken
into account.
In engaging with consumers, we place increasing
emphasis on digital marketing in addition to tradi-
tional advertising. Integrated digital campaigns,
which include social media, are developed cen-
trally and rolled out globally. We plan our distribu-
tion activities on a country-specific basis, while
coordinating them internationally. At the same
time, we have harmonized processes worldwide
and improved the transfer of knowledge, experi-
ence and applications within the organization.
Our relationships with retail customers were fur-
ther strengthened in 2013 through our continuing
development of shopper marketing. The latest
results of customer satisfaction studies confirm
our leading role in developing and leveraging
category potential.
In the Beauty Care business unit, we develop mar-
keting and sales strategies for both our Branded
Consumer Goods and our Hair Salon businesses on
a global scale, while implementing them locally. In
the Branded Consumer Goods business, we aim for
above-average growth with our top customers. In
its first year since opening, the “Beauty Care Light-
house” in Düsseldorf has evolved into a center of
innovation and customer focus where customers
can experience Beauty Care’s expertise first-hand
and interactively and digitally immerse them-
selves in the world of innovation. In addition to
traditional advertising and point-of-sale activities,
digital marketing is gaining greater significance in
our interaction with consumers. We are focusing,
In the Hair Salon business, we also rely on strong
partnerships with our customers. As an additional
service, our globally established Schwarzkopf acad-
emies offer state-of-the-art specialist seminars and
ongoing training programs with the focus increas-
ingly on the hair salon as an enterprise. Engage-
ment and ongoing dialog with our customers in the
Hair Salon business is ensured through the activi-
ties of our sales force who support the salons at the
local level with, for example, product demonstra-
tions and technical advice.
Closeness to customers and consumers in both
the Branded Consumer Goods and Hair Salon busi-
nesses ensures the continued ability of the Beauty
Care business unit to successfully bring innova-
tion to the market in the future.
Marketing in our consumer goods businesses is
focused on the needs of the consumer. Our mar-
keting organization initiates innovation processes
and uses knowledge gained from market research
and observation. Our marketing teams develop and
execute media strategies and advertising formats
that specifically address consumers. To support
our strong brands and continue the successful
marketing of our innovations, we manage our
marketing activities and investments using clear
priorities set according to category and region.
Our primary direct customer group is the grocery
retail trade with distribution channels in the form
of supermarkets, large-scale mass merchandisers/
hypermarkets and discount stores. In Europe, drug
stores are also important. Wholesalers and distrib-
utors continue to account for a large proportion
of our sales in markets outside Europe and North
America. Our sales unit offers a full range of skills
and services to support our trade customers.
The business unit Adhesive Technologies pro-
vides solutions worldwide for very different and
specialized market sectors. Our broadly diversi-
fied portfolio serves industrial customers as well
as consumers, craftsmen, and customers in the
building industry. In the industrial sector, our
businesses are Packaging and Consumer Goods
Adhesives, Transport and Metal, General Industry,
and Electronics.
With our 6,500 in-house specialists, we are able to
maintain long-term contact with our customers
Henkel Annual Report 2013
Group management report
Marketing and distribution
77
credible implementation of our sustainability
strategy strengthens both our brands and the repu-
tation of our company in the marketplace. With
our decades of experience in aligning our activities
to sustainable development, we are able to posi-
tion ourselves as a leader in the field and as a part-
ner capable of offering our customers future-via-
ble solutions. And we cooperate closely with our
customers in trade and industry in the develop-
ment and implementation of viable concepts.
In order to convey to our customers and consum-
ers the added value of our innovations – best pos-
sible performance combined with responsibility
toward people and the environment – we use
direct product communication, as well as more
detailed information provided in the new media,
such as electronic newspapers and online plat-
forms, and at events.
We intend to increase our involvement in the
development of appropriate measurement and
assessment methods in order to facilitate effective,
credible communication of our contributions to
sustainability. To this end, we have developed a
variety of tools, which are integrated within our
“Henkel Sustainability#Master®.” This evaluation
system centers around a matrix based on the indi-
vidual steps in our value chains and on our six
focal areas. It shows which areas are most relevant
from a sustainability perspective, and allows a
transparent and quantifiable comparison to be
made between two products or processes.
We also participate in related projects and working
groups, such as the Consumer Goods Forum, the
Sustainability Consortium, the World Business
Council for Sustainable Development, and, through
the A.I.S.E. (the International Association for Soaps,
Detergents and Maintenance Products), in the Envi-
ronmental Footprint Pilot Project of the European
Commission.
For further information on the products and
brands of our three business units, please go to our
website at www.henkel.com/brands-and-solutions
and have developed an in-depth understanding of
their various areas of application. This forms the
basis for the tailor-made solutions we provide for
the specific needs of around 130,000 customers.
Through close, long-term partnerships with indus-
trial customers and strategic cooperation with
equipment manufacturers, we develop targeted
new applications. We generally rely on our own
sales personnel as the channel through which we
address our customers. Our direct customers are
industrial clients and retail companies. Our most
important customers are served by our key
account management teams.
Our global presence enables us to provide techni-
cal services to customers worldwide as well as a
broad range of options for in-depth product train-
ing on site. At our recently opened research and
development center in Pune, India, and our tech-
nology center in Shanghai, China, we are able to
carry out tests under practical conditions covering
the broad spectrum of potential applications for
our technologies. Our technology center in Shang-
hai focuses on the needs of display manufacturers.
We develop our marketing strategy at both the
global and regional level. The measures derived
from our planning are implemented locally. In our
brand strategy we consistently rely on Henkel as
our manufacturer brand to further strengthen the
five brands of the global technology clusters in the
industrial markets and our four brand platforms in
the consumer business.
The growing digitization of media channels pres-
ents numerous opportunities for Adhesive Tech-
nologies. In addition to expanding and further
professionalizing the information we provide for
products and applications, we use digital media
for close interaction with our target groups. We are
focusing particularly on eCommerce, where we are
striving to integrate our online and offline activi-
ties, and to expand sales activities to promote our
multi-channel strategy.
For Henkel, the importance of sustainability has
grown significantly in our relationships with cus-
tomers and consumers. Our customers increas-
ingly expect their suppliers to ensure compliance
with global environmental, safety, and social stan-
dards. Our standards and management systems,
our many years of experience in sustainability
reporting, and excellent appraisals by external rat-
ing agencies all help us to convince our audience
of our credentials in this domain. Moreover, the
78 Group management report
Laundry & Home Care
Henkel Annual Report 2013
Laundry & Home Care
Highlights
Sales growth
Adjusted 1 operating profit
Adjusted 1 return on sales
+ 5.7 %
organic sales growth
714 million euros
adjusted 1 operating profit (EBIT):
up 8.5 percent
15.6 %
adjusted 1 return on sales (EBIT):
up 1.1 percentage points
Persil High Suds Gel
The powerful liquid detergent Persil
High Suds Gel brings the cleaning
power of Persil to a number of coun-
tries in the Middle East and North
Africa. Its formula was especially
adapted to the regional requirements
for washing by hand: powerful suds,
effective stain removal, and a fresh,
long-lasting scent.
Somat / Pril Gel Tabs
The new Somat Gel Tabs – sold as
Pril Gel Caps in Italy since July 2013
– are the first tabs made by Henkel
completely from gel. They dissolve
quickly in the dishwasher and com-
pletely remove even the toughest
residue. The result: a brilliant shine
for dishes.
Vernel Aroma Therapy
Essential oils and the pure fragrances
of herbs and flowers have been well
known for their positive effects on
body and soul for millennia. The unique
formulas of Vernel Aroma Therapy
combine long-lasting, incomparable
softness with enticing fragrances.
www.somat.de
www.vernel.de
Key financials *
in million euros
Sales
Proportion of Henkel sales
Operating profit (EBIT)
Adjusted operating
profit (EBIT)
Return on sales (EBIT)
Adjusted return on sales (EBIT)
Return on capital
employed (ROCE)
Sales development *
2012
2013
+/–
in percent
4,556
4,580
28 %
621
28 %
682
0.5 %
–
9.7 %
Change versus previous year
Foreign exchange
Adjusted for foreign exchange
Acquisitions/divestments
659
714
8.5 %
13.6 %
14.5 %
14.9 %
1.3 pp
15.6 %
1.1 pp
Organic
of which price
of which volume
25.8 %
29.4 %
3.6 pp
* Calculated on the basis of units of 1,000 euros.
2013
0.5
– 5.2
5.7
0.0
5.7
0.9
4.8
Economic value added (EVA®)
393
507
29.3 %
pp = percentage points
* Calculated on the basis of units of 1,000 euros;
figures commercially rounded.
1 Adjusted for one-time charges/gains and restructuring charges.
Henkel Annual Report 2013
Group management report
Laundry & Home Care
79
Economic environment and market position
Business activity and strategy
Top brands
In 2013, the relevant world market for laundry and
home care was generally characterized by market
decline, and further intensified price and promo-
tional competition.
Despite these negative market developments and
intense competition, our growth significantly
outpaced the relevant market again in 2013. As a
result, we were able to strengthen our leadership
position and further expand our share in our rel-
evant markets. This positive performance is attrib-
utable in particular to the successful introduction
of our innovations, and the sustained success of
our strong brands.
Trends in the mature markets were negative in
both Western Europe and North America, influ-
enced by the persistently difficult economic condi-
tions and aggressive price and promotional activi-
ties. Throughout Western Europe, market trends
varied significantly, with the markets in Southern
Europe – these being most affected by high unem-
ployment and consumer restraint as a result of the
debt crisis – experiencing sharp declines. In con-
trast, the French market showed slight gains and
the German market held stable. In this difficult
environment, the Laundry & Home Care business
unit was able to significantly increase its market
share and expand its market leadership. In the
North America region, despite a declining and
intensely competitive market, market share was
maintained at the level of the previous year.
Market growth in Eastern Europe was in the low
single-digit range overall. The dynamic growth
of the previous year weakened, and the market
generally declined in the second half of the year,
mainly due to an intensely competitive market
environment in Russia. Despite ongoing political
unrest, the Africa/Middle East region recorded
strong market growth, although not at the level
of the previous year. Our relevant markets in Latin
America showed solid growth with rates in the
mid-single digits. Henkel also posted stronger
growth in the emerging markets than the relevant
market as a whole and achieved gains in market
share.
The Laundry & Home Care business unit is glob-
ally active in the laundry and home care Branded
Consumer Goods business. The Laundry Care busi-
ness includes not only heavy-duty and specialty
detergents but also fabric softeners, laundry per-
formance enhancers, and other fabric care products.
The product portfolio of our Home Care business
encompasses hand and automatic dishwashing
products, cleaners for bathroom and WC applica-
tions, and household, glass and specialty cleaners.
We also offer air fresheners and insecticides for
household applications in selected regions.
Our aim is to continue generating profitable growth
through expansion of our continuing operations.
We therefore intend to pursue both sustainable
market share gains and further margin improve-
ments. Based on our leading positions in the profit-
able mature markets of Western Europe and North
America, we plan to further expand the share of
sales from emerging markets, particularly Eastern
Europe, Africa/Middle East and Latin America. We
intend to leverage the dynamics of these regions
in order to accelerate the overall growth of our
Laundry & Home Care business unit. Our goal is to
further increase our market share in the emerging
markets, and raise profitability to the higher level
of the mature markets.
Strong brands and innovations that offer added
value for consumers provide the basis for our
strategy of profitable growth. Successful product
launches again contributed substantially to our
positive business performance in the year under
review. In 2013, we managed to increase our inno-
vation rate ¹ to 45 percent.
Through central and efficient management of our
innovation process and deepened insights into the
purchasing habits of consumers, we are able to
quickly identify and respond to consumer trends,
and effectively convert these into new products. By
prioritizing categories and centrally steering our
global brand portfolio, we are able to direct our
investments toward those segments that offer
growth and profitability, enabling us to generate
above-average growth with our most important
brands and market segments.
45 %
innovation rate.
1 Percentage share of sales generated with new products
launched onto the market within the last three years.
80 Group management report
Laundry & Home Care
Henkel Annual Report 2013
Sales
in million euros
2009
4,129
2010
4,319
2011
4,304
2012
4,556
2013
4,580
+ 5.7 %
organic sales growth.
In 2013, we generated 85 percent of our sales with
our top 10 brand clusters. A brand cluster com-
prises individual global and local brands that share
a common brand positioning internationally. By
adopting this approach, we are able to generate
synergies in our marketing mix.
Sales and profits
The Laundry & Home Care business unit recorded
strong organic sales growth and posted an excellent
performance in adjusted return on sales in the
reporting period, thus continuing its profitable
growth trend of the previous years. Organically
(i.e. adjusted for foreign exchange and acquisitions/
divestments), we succeeded in increasing sales
by 5.7 percent. Adjusted return on sales reached
15.6 percent for the full year for the first time, with
an increase of 1.1 percent year on year. Organic sales
growth was significantly above our relevant mar-
kets, which recorded slightly negative performance
overall. Due to the competitive intensity of the mar-
ket, organic growth was mainly driven by volume.
In the following, we comment on our organic sales
performance in the regions.
The strong organic sales growth was generated
exclusively by the emerging markets. Sales in
emerging markets improved by double digits over-
all. Eastern Europe showed a very strong sales
increase, mainly driven by double-digit growth
in Turkey. We once again achieved a double-digit
increase in sales in the Africa/Middle East region,
despite persistent political and social unrest. We
posted strong sales expansion in Latin America,
where we benefited mainly from very strong
growth in Mexico. In Asia-Pacific we posted a
double-digit sales increase. Our presence in this
region is exclusively in South Korea.
competitive and still declining market were
slightly below the level of the prior year.
At 9.7 percent, growth in operating profit (EBIT)
was nearly in the double-digit range thanks to pos-
itive business performance in comparison to the
previous year. Adjusted operating profit increased
by 8.5 percent while adjusted return on sales
improved by 1.1 percentage points to an all-time
high of 15.6 percent for the full year. Ongoing meas-
ures to reduce costs and enhance production and
supply chain efficiency enabled us to offset the
effects of continued strong promotional and price
competition, and to maintain our gross margin
at the prior-year level. We also benefited from a
slight decrease in overall prices for direct materi-
als. Ongoing efforts to optimize our cost structures
additionally contributed to the increase in profit-
ability.
Net working capital was –8.0 percent of sales,
and therefore improved further compared to the
already very low level of the previous year. We
posted a substantial improvement in return on
capital employed (ROCE) of 3.6 percentage points
to 29.4 percent. This increase was mainly due to the
improvement in operating profit. Economic value
added (EVA®) reached 507 million euros, increasing
by 114 million euros compared to the prior year.
Business areas
In the following, we comment on the organic sales
performance of our business areas.
Laundry Care
The Laundry Care business posted a solid sales
performance in 2013, with our core category of
heavy-duty detergents generating the greatest
growth momentum.
Sales in the mature markets declined slightly in
a difficult economic environment. In Western
Europe, strong performance in France and solid
growth in Germany offset sales declines in South-
ern Europe. In North America, sales in an intensely
Through the ongoing success of our pre-dosed
liquid detergent capsules, introduced in 2012,
and their roll-out in Western Europe, we generated
particularly dynamic growth in the strategically
important category of premium heavy-duty deter-
Henkel Annual Report 2013
Group management report
Laundry & Home Care
81
Capital expenditures
We focused our investment activity on expanding
production capacity for innovative products, and
on optimizing and streamlining our production
and distribution processes. This included the con-
struction of an automated high-bay warehouse in
Düsseldorf as the central distribution center for
Germany. We made further investments in plant
safety. Capital expenditures for property, plant and
equipment totaled 153 million euros compared to
146 million euros in the previous year.
gents. The dual-chamber technology of Persil Duo-
Caps combines the Persil brightness formula with
powerful active stain remover, each in a separate
chamber. We have also introduced new detergent
variants under our Persil brand that combine proven
Persil performance with a lasting lavender scent.
We successfully launched liquid detergent cap-
sules with single-chamber technology in several
Eastern European markets. The products target
price-conscious customers in the value-for-money
segment. The specialty detergents category posted
profitable growth, driven by new Perwoll variants
in Western Europe. Additional positive contribu-
tions were made by the relaunch of our Vernel
Aroma Therapy product line and the introduction
of new Silan Pure & Natural fabric softener vari-
ants in Eastern Europe.
Home Care
The Home Care business likewise recorded a very
strong sales performance in 2013. Our hand-dish-
washing category showed dynamic growth again
in 2013, driven mainly by the successful position-
ing of our core brand Pril in the Africa/Middle East
region. The successful performance of our auto-
matic dishwashing products was supported in the
second half of the year by the launch in a number
of European markets of our innovative gel cap-
sules under the Pril and Somat brands.
The success of our WC products is primarily
attributable to the Bref Power Aktiv WC rim block,
known in Germany under the WC Frisch brand.
Performance was also driven by new variants, and
by tapping into new sales markets in Mexico and
the USA.
In the air freshener category, important in North
America, we successfully introduced the newly
designed cone-shaped variants under the Renuzit
brand. Growth in South Korea was stimulated by
the launch of Home Mat Compact Alpha, a highly
efficient insecticide system with an innovative
design.
82 Group management report
Beauty Care
Henkel Annual Report 2013
Beauty Care
Highlights
Sales growth
Adjusted 1 operating profit
Adjusted 1 return on sales
+ 3.0 %
organic sales growth
525 million euros
adjusted 1 operating profit (EBIT):
up 2.1 percent
15.0 %
adjusted 1 return on sales (EBIT):
up 0.5 percentage points
Gliss Kur Ultimate Oil Elixir
The unique formula of Gliss Kur Ulti-
mate Oil Elixir with nourishing oil
elixir and golden particles repairs
dry, damaged hair deep down, and
strengthens hair structure. It offers a
powerful new way to repair hair and
up to 95 percent less breakage.
Dial Coconut Water
The extraordinary body wash for-
mula of Dial Coconut Water featur-
ing coconut water and bamboo leaf
extract moisturizes with every
shower for skin that feels clean,
fresh and soft.
Syoss Oleo Intense
The first non-drip oil-in-cream formula
from Syoss Oleo Intense provides
supreme color intensity and up to
90 percent more shine – without
ammonia, to optimize scalp comfort.
Syoss Oleo Intense leaves hair softer,
healthy-looking, and strong.
www.glisskur.com
www.dialsoap.com
www.syoss.de
Key financials *
in million euros
Sales
Proportion of Henkel sales
Operating profit (EBIT)
Adjusted operating
profit (EBIT)
Return on sales (EBIT)
Adjusted return on sales (EBIT)
Return on capital
employed (ROCE)
Sales development *
2012
2013
+/–
in percent
3,542
3,510
– 0.9 %
Change versus previous year
21 %
483
21 %
–
Foreign exchange
474
– 1.9 %
Adjusted for foreign exchange
Acquisitions / divestments
514
525
2.1 %
13.6 %
14.5 %
13.5 % – 0.1 pp
15.0 %
0.5 pp
Organic
of which price
of which volume
23.2 %
23.6 %
0.4 pp
* Calculated on the basis of units of 1,000 euros.
2013
– 0.9
– 3.7
2.8
– 0.2
3.0
0.5
2.5
Economic value added (EVA®)
285
323
13.5 %
pp = percentage points
* Calculated on the basis of units of 1,000 euros;
figures commercially rounded.
1 Adjusted for one-time charges/gains and restructuring charges.
Henkel Annual Report 2013
Group management report
Beauty Care
83
Economic environment and market position
In 2013, growth in the relevant world cosmetics
market continued to slow. Our markets again
declined and were characterized by intensified
crowding-out competition. Despite this difficult
and intensely competitive market, the Beauty Care
business unit was able to secure further market
share gains and continued to strengthen its leader-
ship position in its relevant markets.
In our Branded Consumer Goods business, the
mature markets proved to be weak. In Western
Europe and North America in particular, persis-
tently difficult economic conditions led to an envi-
ronment that was marked by sustained, intense
promotional activity, increased price pressure, and
lower average prices. Despite this challenging mar-
ket environment, we nonetheless succeeded in
outstripping the market in overall terms and thus
in gaining market share. In Western Europe we
continued to strengthen and expand our leading
positions. We also managed to strengthen our
position in our core segments in North America.
The emerging markets continued to grow, particu-
larly in Africa/Middle East, Latin America and Asia
(excluding Japan). The markets of Eastern Europe
stagnated at the level of the previous year and
experienced intensified crowding-out competi-
tion. Nevertheless, we succeeded in expanding our
business in all regions. Thanks to the successful
international launch of several product innova-
tions, we were able to generate above-average
growth in the emerging markets and achieved
significant gains in market share.
In the Hair Salon business, continuing customer
restraint caused the market to decline further. The
negative economic conditions in Southern Europe
were a significant contributory factor here. In this
difficult environment, we outperformed the mar-
kets relevant to us, and strengthened our position
as the world number three in the hair salon market.
Business activity and strategy
The Beauty Care business unit is active in the
Branded Consumer Goods business with Hair Cos-
metics, Body Care, Skin Care and Oral Care, as well
as the professional Hair Salon business.
In the Branded Consumer Goods business, we
want to continue expanding our innovation lead-
ership in the mature markets in order to further
grow our share there. To this end, we pursue a con-
sistent, pro-active innovation strategy accompa-
nied by strict cost management to allow us to step
up our market investments and increase profitabil-
ity. We are driving business development in our
emerging markets by expanding our portfolio. In
the Hair Salon business, we are continuing our
globalization strategy, with particular focus on
stimulating our emerging markets.
Organic growth is at the center of our growth strat-
egy. We drive this strategy by focusing on our top
brands, ensuring the rapid international launch of
innovations with above-average profitability, and by
selectively pursuing regional expansion. Further
key success factors include strong support for our
top brands through focused media and promotional
activities. We regularly analyze our businesses and
brands as part of our pro-active portfolio manage-
ment approach.
In our Branded Consumer Goods business, our
focus is on the international expansion of our core
businesses of Hair Cosmetics, Body Care, Oral Care
and Skin Care. Our growth strategy is aligned to
continuously strengthening our top brands. Based
on the specific steps we have taken, we were able
to further expand our top 10 brands. In 2013, they
grew at a faster rate than the overall portfolio, and
once again accounted for more than 90 percent of
sales. In addition to strengthening our top brands,
we focus particularly on the growth potential
available in our key accounts. We develop our Hair
Salon business through product innovations and
efficient sales and distribution structures. At the
same time, we continue to take advantage of new
regional opportunities.
Through our concerted innovation strategy and
consistent strengthening of our top brands, we
want to continue generating dynamic, profitable
growth. Again this year, we set new standards in
the market with our innovation rate ¹ of 45 percent.
And we are developing additional growth potential
through the expansion of strategic partnerships
with our customers.
Top brands
45 %
innovation rate.
1 Percentage share of sales generated with new products
launched onto the market within the last three years.
84 Group management report
Beauty Care
Henkel Annual Report 2013
Sales
Sales and profits
in million euros
2009
3,010
2010
3,269
2011
3,399
2012
3,542
2013
3,510
+ 3.0 %
organic sales growth.
The Beauty Care business unit recorded solid
organic sales growth in the reporting period and
a strong increase in adjusted return on sales, thus
continuing to build on the profitable growth of the
previous years. Organically (i.e. adjusted for foreign
exchange and acquisitions/divestments), sales
increased by 3.0 percent. For the first time, the full-
year adjusted return on sales reached 15.0 percent
in 2013, 0.5 percentage points above the figure of
the previous year. Organic growth was again consid-
erably higher than in our relevant markets, and was
achieved through increases in both price and vol-
ume. This was all the more gratifying in light of the
growing, intensive competition and continued
strong promotional activity that again characterized
our market environment in 2013. As in previous
years, the foundation for this success was provided
by our strong innovation program.
In the following, we comment on our organic sales
performance in the regions.
From a regional perspective, business performance
was particularly successful in the emerging markets,
with Asia (excluding Japan) standing out through
double-digit growth thanks to dynamic business
expansion in China. Continuing the successful trend
of recent years, the Africa/Middle East region posted
a double-digit growth rate despite political instabil-
ity. Sales growth in Latin America and Eastern
Europe was solid.
In the mature markets, we were able to increase
organic sales overall. The solid sales growth
in North America is particularly noteworthy. In
Western Europe, we managed to record a positive
performance. Despite the weak economy – in
Southern Europe in particular – we succeeded in
increasing sales in a declining market. Sales in
the mature markets of the Asia-Pacific region,
however, fell short of the previous year’s level
due to developments in Japan.
Operating profit (EBIT) declined by 1.9 percent ver-
sus the previous year, to 474 million euros. How-
ever, adjusted operating profit increased in the
reporting period by 2.1 percent versus the prior
year, to 525 million euros, our highest earnings
figure to date. Adjusted return on sales rose by
0.5 percentage points to 15.0 percent, likewise
reaching a new high. Our innovation initiatives
and ongoing measures to reduce costs and
enhance production and supply chain efficiency
enabled us to offset the effects of increasingly
intense promotional competition, and to maintain
our gross margin at the prior-year level. In addi-
tion, prices for direct materials stabilized at the
level of the previous year. The continued optimiza-
tion of our cost structures contributed to the
increase in profitability.
At –0.5 percent of sales, we further reduced net
working capital and recorded an all-time low for
the full year. Return on capital employed (ROCE)
improved to 23.6 percent. Economic value added
(EVA®) reached 323 million euros, increasing by
38 million euros compared to the prior year.
Business areas
In the following, we comment on the organic sales
performance of our business areas.
Branded Consumer Goods
Our Branded Consumer Goods business achieved
another solid increase in sales in 2013. Above all,
the Hair Cosmetics business stood out with a strong
increase in sales and again achieved a new high in
market share. Growth was driven, in particular, by
successful innovations under our Schwarzkopf and
Syoss brands.
In the Hair Colorants business, we launched inno-
vations that set new standards. With Color Ulti-
mate, we introduced the first permanent foam hair
color product that offers the possibility of multiple
applications, and which can be used at the touch
of a button with no mixing. We also launched Mil-
lion Color, an intensive powder-to-cream colorant
with the finest powder pigments for maximum
color intensity and brilliant shine. Syoss Oleo
Intense is an innovative development representing
the first ammonia-free permanent colorant from
Syoss activated by pure oils; it provides brilliant
color intensity and 90 percent more shine.
In the Hair Care business, the introduction of Gliss
Kur Ultimate Oil Elixir was a major growth driver.
The new product line builds on the tremendous
success of the innovative hair oils from Gliss Kur.
With Syoss Supreme Selection, we created two
lines of high-quality, professional care in close
cooperation with salon experts: the Restore line
for precise repair of damaged hair, and the Revive
line for intensive shine and color sealing.
Henkel Annual Report 2013
Group management report
Beauty Care
85
Hair Salon
In our Hair Salon business, we did not reach the
level of sales of the prior year due to the sustained
decline in the market. While business perfor-
mance was slowed due to the strong decline in the
mature markets, especially in Southern Europe,
sales in our emerging markets showed strong
growth. We were therefore able to further consoli-
date our position as number three in the world.
We again stimulated the market with innovative
launches. In hair colorants, the relaunch of Igora
Royal means customers can now benefit from an
even more impressive level of color performance.
The introduction of Supreme Keratin, a salon-
exclusive application for long-lasting hair smooth-
ness, further underscores the innovative power of
Schwarzkopf Professional worldwide. In styling,
the Osis+ Session Label product line added new
impetus to the market.
Capital expenditures
Investments in property, plant and equipment
amounted to 63 million euros versus 62 million
euros in the previous year. Investments focused
primarily on expanding capacities and further
streamlining production. We also invested in
packaging tools for new products, and the expan-
sion of our new production site in Russia.
In the Hair Styling business, our strong perfor-
mance was driven by the successful introduction of
new styling lines, such as Taft Stylist Selection, the
first Taft series in stylist quality. Strong growth was
also stimulated by the launch of Taft Marathon –
the first styling gel with 48-hour hold. Our trend
styling brand Got2b posted double-digit sales
growth, helped by the launch of Got2b beach babe –
a texturizing styling spray for an unmistakable,
“fresh off the beach” look.
The Body Care business benefited from significant
innovations and continued to grow. Under the Fa
brand, we launched Fa Shower + Lotion, the first
shower care product with a body lotion complex.
Fa Men Attraction Force is the first Body Care series
from Fa enriched with pheromones. We also intro-
duced Fa Romantic Moments, a line that leaves skin
feeling soft and smooth. In deodorants, we now
have Right Guard Xtreme Activated – the first adren-
alin-activated deodorant. In the USA, Dial brought
the megatrend of health drinks to shower care with
the introduction of the Coconut Water line.
In the Skin Care business, we achieved a strong
sales increase with the Diadermine brand, thanks
to innovations in the anti-aging segment. The
main drivers were Lift+ Soforteffekt, with a skin-
firming effect in 90 seconds, and Lift+ Hautperfek-
tion, with powerful anti-aging peptides that per-
fect the skin’s structure for visibly refined skin.
Also under the Diadermine brand, and in coopera-
tion with Dr. Caspari, we introduced the skin care
line Youth Infused, a particularly effective formu-
lation for fighting wrinkles.
We likewise launched new products in the Oral
Care business, including Vademecum Pro Vitamin,
a toothpaste with a cell-stimulating pro-vitamin
complex, and Theramed 2in1 Atemfrisch tooth-
paste with anti-bad breath technology.
86 Group management report
Adhesive Technologies
Henkel Annual Report 2013
Adhesive Technologies
Highlights
Sales growth
Adjusted 1 operating profit
Adjusted 1 return on sales
+ 2.7%
organic sales growth
1,370 million euros
adjusted 1 operating profit (EBIT):
up 9.9 percent
16.9 %
adjusted 1 return on sales (EBIT):
up 1.8 percentage points
Loctite MAX 2
The matrix resin Loctite MAX 2 is
designed for the series production of
fiber-reinforced, lightweight compo-
nents in automotive construction. In
cooperation with automotive supplier
Benteler-SGL, Henkel has developed a
process for the large-scale manufacture
of fiberglass-reinforced leaf springs
that weigh up to 65 percent less than
steel leaf springs.
Ceresit Impactum
Ceresit Impactum is an innovative
external thermal insulation composite
system. As a facade product, it offers
exceptional resistance, excellent insu-
lation, and high flexibility, leading to
a substantial reduction in energy
consumption, and maintenance and
repair costs.
Loctite UF3808
The halogen-free underfill Loctite
UF3808 provides exceptional impact
and shock protection for electronic
components. It cures quickly at low
temperatures, reducing stress on other
components. The material’s mechani-
cal properties ensure protection for
solder joints even under changing
temperatures.
www.henkel.com/automotive
www.ceresit-impactum.com
www.henkel.com/electronics
Key financials *
in million euros
Sales
Sales development *
2012
2013
+/–
in percent
8,256
8,117
– 1.7 %
Change versus previous year
Proportion of Henkel sales
50 %
50 %
–
Foreign exchange
Operating profit (EBIT)
1,191
1,271
6.7 %
Adjusted for foreign exchange
Adjusted operating
profit (EBIT)
Return on sales (EBIT)
Adjusted return on sales (EBIT)
Return on capital
employed (ROCE)
Acquisitions / divestments
1,246
1,370
9.9 %
Organic
14.4 %
15.1 %
15.7 %
1.3 pp
16.9 %
1.8 pp
of which price
of which volume
16.5 %
18.8 %
2.3 pp
* Calculated on the basis of units of 1,000 euros.
2013
– 1.7
– 4.5
2.8
0.1
2.7
0.8
1.9
Economic value added (EVA®)
363
562
54.8 %
pp = percentage points
* Calculated on the basis of units of 1,000 euros;
figures commercially rounded.
1 Adjusted for one-time charges/gains and restructuring charges.
Henkel Annual Report 2013
Group management report
Adhesive Technologies
87
Top brands
Economic environment and market position
The economic environment for the Adhesive Tech-
nologies business unit was characterized by mod-
erate growth in our relevant markets, which was in
many instances lower than initially forecasted. The
effects were felt mainly in the emerging markets
outside Europe, and in the markets of Western
Europe and North America. Trends in important
industrial markets such as those in the automotive
and electronics industries were subdued. Private
consumption remained largely stable. Global mar-
ket growth was again driven by positive develop-
ment overall in the emerging markets. The highest
rate of growth was seen in Asia (excluding Japan).
The markets in Western Europe and the mature
markets of the Asia-Pacific region declined slightly.
The markets of North America showed a moderate
increase.
Overall, we were able to further extend our leading
market position in 2013.
Business activity and strategy
The Adhesive Technologies business unit provides
tailor-made solutions worldwide with adhesives,
sealants and functional coatings in two business
areas: Industry, and Consumer, Craftsmen and
Building. With our global presence, our unique port-
folio of technologies and our leading adhesive spe-
cialists worldwide keeping us in close contact with
our customers, we are able to provide innovative
customized solutions of the highest quality, com-
bined with the best service. At the same time, shared
technology, structures, and systems along our value
chain create a strong platform for synergies.
In the Packaging and Consumer Goods Adhesives
business, we work with major international cus-
tomers to develop innovative solutions for the pro-
duction of grocery packaging and consumer goods.
Our customers benefit from our comprehensive
applications expertise, which we provide through
our global technical customer service. Strategic
partnerships with the manufacturers of adhesive
application equipment make a significant contri-
bution to the continued development of our port-
folio. Because of our global presence, we are able
to offer tailor-made solutions to customers around
the world.
In the Transport and Metal business, we provide
the automotive, aircraft, and metal processing
industries with superior system solutions and
specialized technical services. Our customers are
major international manufacturers and suppliers.
Through our early involvement in our customers’
design and development processes, we consistently
succeed in providing innovative solutions to new
challenges in, for example, lightweight construc-
tion. Our customized products and services are
based on our broad technology portfolio and global
applications expertise that extends across our
customers’ entire value chain.
In the General Industry business, we offer a compre-
hensive portfolio of products for the manufacture
and maintenance of durable goods. Our customers
in this area range from manufacturers of household
equipment and appliances to producers of wind
power plants. In addition to our in-house technical
customer service experts, we tap into a strong global
network of trained distribution partners to provide
our customers with best-in-class service. Regular
training programs for users and the joint develop-
ment of new adhesive solutions are also important
drivers of growth and differentiation.
Our Electronics business offers customers from
the electronics industry worldwide a comprehen-
sive portfolio of innovative high-technology adhe-
sives for the manufacture of microchips and elec-
tronic assemblies. We combine our expertise with
substantial investments in our technology portfo-
lio to develop innovative solutions for both cur-
rent and future product generations. Our global
presence enables us to collaborate closely with
development centers of major electronics firms
while providing intensive support for the produc-
tion processes, which are mainly located in the
emerging markets.
In the Adhesives for Consumers, Craftsmen and
Building business, we market a wide range of brand-
name products for private users and craftsmen. We
offer innovative products and full system solutions
based on our strong brand platforms, leveraging the
latest developments from our broad technology
portfolio. To provide an optimal level of service to
our customers worldwide, we work closely with
both international distribution partners and well-
established local distributors.
88 Group management report
Adhesive Technologies
Henkel Annual Report 2013
Sales
in million euros
2009
6,224
2010
7,306
2011
7,746
2012
8,256
2013
8,117
+ 2.7 %
organic sales growth.
30 %
innovation rate.
For the Adhesive Technologies business unit, we
aim to further expand our competitive advantages
by offering tailor-made solutions based on com-
prehensive expertise in products and technologies,
our global presence, and close partnerships with
customers. The size of Adhesive Technologies and
its position as a market leader in various busi-
nesses allow us to leverage extensive synergies in
research and development, production, and mate-
rials management. In addition to strong organic
growth potential, acquisitions – and their rapid
integration – are important instruments for the
further development of our business. Active portfo-
lio management plays a central role in continuing
our profitable growth. This entails both reinforcing
organic sales growth through targeted investments
in particularly attractive emerging markets, and
investing in growth through acquisitions. It also
involves deliberately reducing the importance of
businesses that offer little opportunity for differen-
tiation, and carving out non-core activities with no
strategic significance.
Expanding our leadership in innovation is another
important cornerstone of our growth strategy. Here
our activities center on opening new fields of appli-
cation through innovative adhesive technologies,
as well as optimizing the performance and sustain-
ability of our existing solutions. In 2013, we gener-
ated 30 percent of our sales from products success-
fully launched onto the market in the last five years.
To strengthen our relationships with customers, we
often start working with them right from the design
and product development phase. We also extend
our partnerships to other strategically important
players in the market. Our product solutions are
aimed at around 130,000 direct customers with very
different requirements. Thus, stronger differentia-
tion in customer service is playing an increasingly
important role in the configuration of our portfolio
of products and services.
We drive the globalization of our businesses by
accelerating expansion of the strong positions we
hold in emerging markets. We accomplish this by
continuously investing in capacity expansion there,
and by strengthening our teams both quantitatively
and qualitatively. This enables us to ensure a high
level of local service and technical competence for
our customers around the world, while specifically
promoting growth among local customers. Our
focus in North America and Europe centers primar-
ily on utilizing economies of scale and strengthen-
ing our leading market positions.
We are continuing to consolidate our brand portfo-
lio in order to provide customers across all of our
businesses with a simpler and more direct under-
standing of our overall offering, and to further
improve efficiency. This involves structuring our
industrial business into the brands Loctite, Bond-
erite, Technomelt, Teroson and Aquence, each of
which represents a group of specific technologies
and applications. In the consumer business, we
are further strengthening our four existing brand
platforms Loctite, Pritt, Pattex and Ceresit. In 2013,
over 70 percent of our sales were generated by our
top 10 brands.
Sales and profits
The Adhesive Technologies business unit achieved
solid organic sales growth in the reporting period,
and an excellent increase in adjusted return on
sales, thus continuing its profitable growth trend
of the previous years. Organically – i.e. adjusted
for currency exchange and acquisitions/divest-
ments – sales grew by 2.7 percent overall, slightly
more than the market as a whole. This was achieved
through increases in both price and volume.
Adjusted return on sales increased by 1.8 percentage
points and reached 16.9 percent for the full year for
the first time. Our active port folio management,
leverage of scale economies, strong position in
emerging markets, and strict cost management all
contributed to this increase.
In the following, we comment on our organic sales
performance in the regions.
The sales increase was driven mainly by the emerg-
ing markets, in which we recorded strong growth.
The Latin America region performed particularly
well with double-digit growth. Eastern Europe also
recorded a strong rise in sales. The Asia-Pacific
region (excluding Japan) showed solid performance.
Revenue development in the Africa/Middle East
region was positive.
In the mature markets, organic sales growth was
positive. North America posted a positive perfor-
mance year on year. Sales were stable in Western
Henkel Annual Report 2013
Group management report
Adhesive Technologies
89
Europe despite the difficult economic environ-
ment. However, sales in the mature markets in
Asia fell short of the previous year’s level.
Operating profit (EBIT) again reached a new high
in 2013, increasing to 1,271 million euros. Adjusted
operating profit increased to 1,370 million euros,
its highest ever level. Consistent development of
our portfolio and ongoing measures to reduce
costs and enhance production and supply chain
efficiency enabled us to further increase our gross
margin. Prices for direct materials remained at the
level of the previous year. We again reduced net
working capital as a percentage of sales versus the
previous year and, at 10.0 percent, achieved our
lowest year-end figure to date. Return on capital
employed (ROCE) improved by 2.3 percentage
points to 18.8 percent. Economic value added
(EVA®) reached 562 million euros, an increase
of 199 million euros compared to the prior year.
Business areas
In the following, we comment on the organic sales
performance of our business areas.
Industrial Adhesives
We posted a solid increase in sales in the Packag-
ing and Consumer Goods Adhesives business.
Performance was especially driven by adhesives
for the production of flexible packaging. From a
regional perspective, we recorded a strong increase
in the emerging markets, and we achieved positive
performance in the mature markets as well. Close
cooperation with customers, strategic partnerships
such as our global alliance with US-based Nordson
Corporation, and our pan-European initiative for
food safe packaging all made decisive contribu-
tions to our solid growth in sales.
The Transport and Metal business showed the
highest increase in sales and posted strong organic
growth. Particularly successful performance was
demonstrated by our surface treatment products and
our structural adhesives for use in automotive con-
struction. All regions contributed to sales growth.
Our innovative solutions for automotive construc-
tion, such as our matrix resin Loctite MAX 2 for the
series production of lightweight components, deliv-
ered an important stimulus in the market.
The performance of our General Industry busi-
ness was also positive compared to the prior year.
Products for use in vehicle repair and mainte-
nance made a significant contribution to this
performance. Particularly high growth rates were
achieved in the emerging markets of Asia and
Latin America. Our special training programs
for the users of our products were an additional
driver of the positive performance posted.
The Electronics business was unable to match
the sales level of the previous year. Performance
was affected by the shift in consumer demand
from personal computers to mobile devices that
require fewer semiconductors. On the other hand,
we were able to generate momentum through
innovations, such as new solutions in the field of
touch-sensitive sensor applications, and innova-
tive heat-conducting films that meet the rising
requirements for heat dispersion in ever-smaller
mobile devices.
Adhesives for Consumers, Craftsmen and
Building
Sales performance in the Adhesives for Consum-
ers, Craftsmen and Building business was solid
compared to the previous year. Performance by
products for home improvement and repair was
especially gratifying. The launch of the innovative
composite system Ceresit Impactum for external
thermal insulation stimulated business in the
building industry in particular.
Capital expenditures
In line with our strategy, the focus in 2013 was on
the expansion of our production capacity in the
emerging markets and the increase of our produc-
tion efficiency. Overall, we increased capital
expen ditures for property, plant and equipment
from 179 million euros in 2012 to 181 million euros
in the year under review.
90 Group management report
Risks and opportunities report
Henkel Annual Report 2013
Risks and opportunities
report
Risks and opportunities
In the pursuit of our business activities, Henkel
is exposed to multiple risks inherent in the global
market economy. We deploy an array of effective
monitoring and control systems aligned to identi-
fying risks at an early stage, evaluating the expo-
sure and introducing effective countermeasures.
We have incorporated these instruments within
a risk management system as described below.
be reduced or transferred, for example through
insurance. Risks are controlled and monitored at
the level of the subsidiaries, the business units,
and the Group. Risk management is thus per-
formed with a holistic, integrative approach to
the systematic handling of risks.
We understand risks as potential future develop-
ments or events that could lead to negative devia-
tions from our guidance. Risks with a probability
of occurrence of over 50 percent are taken into
account in our guidance and short-term planning.
As a rule, we estimate risks for the one-year fore-
cast period.
Entrepreneurial activity also involves identifying
and exploiting opportunities as a means of securing
and extending the corporation’s competitiveness.
The reporting aspect of our risk management sys-
tem, however, does not encompass entrepreneur-
ial opportunity. Early and regular identification,
analysis and exploitation of opportunities is per-
formed at the Group level and within the individ-
ual business units. It is a fundamental component
of our strategy. We perform in-depth analysis of
the markets and our competitors, and study the
relevant cost variables and key success factors.
The annual risk reporting process begins with
identifying material risks using checklists based
on defined operating (for example procurement
and production) and functional (for example infor-
mation technology and human resources) risk
categories. We evaluate the risks in a two-stage pro-
cess according to the probability of occurrence and
potential loss. Included in the risk report are risks
with a loss potential of at least 1 million euros or
10 percent of the net external sales of a country,
where the probability of occurrence is considered
greater than zero.
Risk management system
The risk management system at Henkel is inte-
grated into the comprehensive planning, control-
ling, and reporting systems used in the subsidiar-
ies, in the business units, and at Group level. Our
early warning system and Internal Audit function
are also important components of our risk man-
agement system. Within the corporate governance
framework, our internal control and compliance
management systems support our risk manage-
ment capability. The risk reporting system encom-
passes the systematic identification, evaluation,
documentation and communication of risks. We
have defined the principles, processes and respon-
sibilities relating to risk management in a corpo-
rate standard that is binding on the Henkel Group.
With the continuous development of our corporate
standards and systems we take into account
updated findings.
We initially determine the gross risk and subse-
quently the net risk after taking countermeasures
into account. Initially, risks are compiled on a
decentralized, per-country basis, with the assis-
tance of regional coordinators. The locally collated
risks are then analyzed by experts in the business
units and corporate functions. In particular areas
such as Corporate Treasury, risks are determined
with the support of sensitivity analyses including
value-at-risk computations. Risk analyses are then
prepared for the respective executive committees
of the business units and corporate functions, and
finally assigned to an area-specific risk inventory.
The risk situation is subsequently reported to our
Compliance & Risk Committee, the Management
Board and the various supervising boards. Material
unforeseen changes are reported immediately to
the CFO and the Compliance & Risk Committee.
Corporate Accounting is responsible for coordinat-
ing the overall process and analyzing the invento-
ried exposures.
Within our risk strategy framework, the assump-
tion of calculated risk is an intrinsic part of our
business. However, risks that endanger the exis-
tence of the company must be avoided. When it is
not possible to avoid these critical risks, they must
The risk reporting process is supported by a web-
based database which ensures transparent com-
munication throughout the entire Group. Our
Internal Audit function regularly reviews the qual-
ity and function of our risk management system.
Henkel Annual Report 2013
Group management report
Risks and opportunities report
91
duties in our accounting systems between trans-
action entry on the one hand, and checking and
approval on the other. Documentation relating to
the operational accounting and closing processes
ensures that important tasks – such as the recon-
ciliation of receivables and payables on the basis
of account balance confirmations – are clearly
assigned. Additionally, binding authorization reg-
ulations exist governing the approval of contracts,
credit notes and the like, with strict adherence
to the four-eyes principle as a mandatory require-
ment. This is also stipulated in our Group-wide
corporate standards.
The significant risks for Henkel and the corre-
sponding controls with respect to the regulatory
preparation of our annual and consolidated financial
statements are collated in a central documentation
pack. This documentation is reviewed and updated
annually by the respective process owners. The
established systems are regularly reviewed with
regard to their improvement and optimization
potential. We consider these systems to be appro-
priate and effective.
The accounting activities for subsidiaries included
in the consolidated financial statements are per-
formed either locally by the subsidiary or through
a shared service center taking the corporate stan-
dards into account. The ERP systems in use are
based on Group-wide standardized SAP systems.
The individual subsidiaries’ financial statements
are transferred to our central consolidation system
and checked at corporate level for correctness.
After all consolidation steps have been completed,
the consolidated financial statements are prepared
by Corporate Accounting in consultation with the
specialist departments. Preparation of the Group
management report is coordinated by Investor
Relations in cooperation with each business unit
and corporate function. The Management Board
then compiles the Group management report and
consolidated financial statements, as well as the
management report and annual financial state-
ments of Henkel AG & Co. KGaA, and subsequently
presents these documents to the Supervisory
Board for approval.
Within the framework of the 2013 audit of our
annual financial statements, our external auditor
examined the structure and function of our risk
early warning system in accordance with Section
317 (4) of the German Commercial Code [HGB] and
confirmed its compliance.
The following describes the main features of the
internal control and risk management system in
relation to our accounting processes, in accordance
with Section 315 (2) no. 5 HGB. Corresponding with
the definition of our risk management system, the
objective of our accounting processes lies in the
identification, evaluation and management of all
risks that jeopardize the regulatory preparation of
our annual and consolidated financial statements.
Accordingly, the internal control system’s function
is to implement relevant principles, procedures
and controls so as to ensure the financial statement
closing process is regulatory compliant. Within the
organization of the internal control system, the
Management Board assumes overriding responsi-
bility at Group level. The duly coordinated subsys-
tems of the internal control system lie within the
respon sibility of the functions Risk Management,
Compliance, Corporate Accounting, Corporate
Finance and Financial Operations. Within these
functions, there are a number of integrated moni-
toring and control levels. These are assessed by
regular and comprehensive effectiveness tests
performed by our Internal Audit function. Of the
multifaceted control processes incorporated into
the accounting process, several are important to
highlight.
The basis for all our accounting processes is pro-
vided by our corporate standard “Accounting,”
which contains detailed accounting and reporting
instructions covering all material circumstances.
It covers, for example, clear procedures for inven-
tory valuation or how transfer prices applicable
for intra-group transactions should be determined.
This corporate standard is binding on the entire
Group and is regularly updated and approved by
the CFO. The local Presidents and Heads of Finance
of all consolidated subsidiaries must confirm their
compliance with such corporate standards on an
annual basis.
Further globally binding procedural instructions
affecting our accounting practice are contained
in our corporate standards “Treasury” and “Invest-
ments.” Through appropriate organizational
measures in conjunction with restrictive access to
our information systems, we ensure segregation of
92 Group management report
Risks and opportunities report
Henkel Annual Report 2013
Major risk categories
Risk category
Operating risks
Procurement market risks
Production risks
Macroeconomic and sector-specific risks
Functional risks
Financial risks
Credit risks
Liquidity risks
Currency risks
Interest rate risks
Risks from pension obligations
Legal risks
IT risks
Personnel risks
Risks in connection with our brand image
or reputation of the company
Environmental and safety risks
Probability
Potential financial impact
Low
Moderate
High
Low
Low
High
Moderate
Low
Low
Low
High
Low
Low
Major
Moderate
Major
Major
Minor
Major
Minor
Major
Major
Major
Minor
Major
Major
Business strategy risks
Moderate
Moderate
Classification of risks in ascending order
Probability
Low
Moderate
High
Potential financial impact
Minor
Moderate
Major
1 – 9 %
10 – 24 %
≥ 25 %
1 – 49 million euros
50 – 99 million euros
≥ 100 million euros
Major risk categories
The risks are presented from a net perspective,
where their respective risk mitigation measures
are taken into account.
Operating risks
Procurement market risks
Description of risk: Moderate price increases in
our procurement markets are expected in 2014.
Due to geopolitical and global economic uncer-
tainties, we expect prices to fluctuate throughout
the course of the year. As a result of this uncer-
tainty as it relates to the development of raw mate-
rial prices that cannot always be passed on in full,
we see additional risks arising beyond our guid-
ance in relation to important raw materials and
packaging which could impact our profitability.
The segments in the industrial goods sector are
affected to a greater extent by these price risks
than the individual segments in the consumer
goods sector. Additional price and supply risks
exist due to possible demand or production-related
shortages in the procurement markets. Continued
unrest in the Africa/Middle East region, in particu-
lar, could lead to rising material prices and sup-
ply shortages.
Measures: The measures taken include active
supplier portfolio management through our glob-
ally engaged, cross-divisional sourcing capability,
together with strategies aimed at securing price
and volume both through contracts and, where
appropriate and possible, through financial hedg-
ing instruments. (Further information relating to
the risks arising from derivative financial instru-
ments used for hedging purposes can be found in
the notes to the consolidated financial statements
on pages 140 to 152.) Furthermore, we work in
interdisciplinary teams within Research and
Development, Supply Chain Management and Pur-
chasing on devising alternative formulations and
packaging forms so as to be able to respond flexibly
to unforeseen fluctuations in raw material prices.
We also avoid becoming dependent on individual
suppliers so as to better secure the constant supply
Henkel Annual Report 2013
Group management report
Risks and opportunities report
93
of the goods and services that we require. Finally,
close collaboration with our strategic suppliers
plays an exceptionally important role in our risk
management. Further details regarding the assess-
ment of supplier financial stability can be found in
the section on “Procurement” on pages 69 and 70.
The basis for our risk management approach is a
comprehensive procurement information system
that ensures permanent transparency with respect
to our purchasing volumes.
Impact: Low probability rating, possible major
impact on our earnings guidance.
Production risks
Description of risk: Henkel faces production
risks in the event of low capacity utilization due
to volume decreases and unplanned operational
interruptions, especially at our single-source sites.
Measures: We can offset the negative effects of
possible production outages through flexible pro-
duction control and, where economically viable,
insurance policies. Such production risks are min-
imized by ensuring high employee qualification,
clearly defined safety standards, and regular plant
and equipment maintenance. Capital expenditure
decisions on property, plant and equipment are
made in accordance with defined, differentiated
responsibility procedures and approval processes.
They incorporate all relevant specialist functions
and are regulated in an internal corporate stan-
dard. Investments are analyzed in advance on the
basis of detailed risk aspects. Further auditing
accompanying projects provides the foundation
for project management and risk reduction.
Impact: Moderate probability rating, possible
moderate impact on our earnings guidance.
Macroeconomic and sector-specific risks
Description of risk: We remain exposed to macro-
economic risks emanating from the uncertainties
of the current geopolitical and economic environ-
ment. A decline in the macroeconomic environ-
ment poses a risk to the industrial sector in partic-
ular. A downturn in consumer spending is
especially relevant for the consumer segments.
A prolonged debt and financial crisis would affect
our markets in Southern Europe in particular. A
further significant risk is posed by an increasingly
competitive environment, as this could result in
stronger price and promotional pressures in the
consumer goods area. As consolidation in the
retail sector continues and private labels occupy a
growing share of the market, crowding-out compe-
tition in consumer goods could intensify. The risk
of product substitution inherent in this could in
principle affect all business units.
Measures: We focus on continuously strengthen-
ing our brands (see separate risk description on
pages 96 and 97) and consistently developing fur-
ther innovations. We consider innovative products
as a significant success factor for our company,
enabling us to differentiate ourselves from the
competition. Furthermore, we also pursue specific
sales and marketing initiatives, for example adver-
tising and promotional activities. In addition, we
have the capability to react quickly to potential
sales declines through flexible production control.
Impact: High probability rating, possible major
impact on our sales and earnings guidance.
Functional risks
Financial risks
Description of risk: Henkel is exposed to finan-
cial risk in the form of credit risks, liquidity risks,
currency risks, interest rate risks, and risks arising
from pension obligations.
For the description of credit risks, liquidity risks,
currency risks and interest rate risks, please refer
to the notes to the consolidated financial state-
ments on pages 140 to 152. For the risks arising
from our pension obligations, please see pages 128
to 136.
Measures: Risk-mitigating measures and the
management of these risks are also described in
the notes to the consolidated financial statements
on the pages mentioned.
94 Group management report
Risks and opportunities report
Henkel Annual Report 2013
Impact: We classify the financial risks as follows:
• Credit risk with a low probability of a major
impact on our earnings guidance
• Liquidity risk with a low probability of a minor
impact on our earnings guidance
• Currency risk with a high probability of a major
impact on our earnings guidance
• Interest rate risk with a moderate probability of
a minor impact on our earnings guidance
• Risks arising from our pension obligations with
a low probability of a major impact on our earn-
ings guidance, but with a high probability of a
major impact on our equity
Legal and regulatory risks
Description of risk: As a globally active corpora-
tion we are exposed, in the course of our ordinary
business activities, to a range of risks relating to
litigations and other actions, including govern-
ment agency proceedings in which we are currently
involved or may become involved in the future.
These risks arise, in particular, in the fields of prod-
uct liability, product deficiency, competition and
cartel law, infringement of proprietary rights, pat-
ent law, tax law and environmental protection and
soil contamination. We cannot rule out the likeli-
hood of negative rulings on current litigations and
further litigations being initiated in the future.
Our business is subject to various national rules
and regulations as well as – within the European
Union (EU) – increasingly harmonized pan-Euro-
pean laws. In addition, some of our operations
are subject to rules and regulations derived from
approvals, licenses, certificates or permits. Our
manufacturing operations are bound by rules and
regulations with respect to the registration, evalua-
tion, usage, storage, transportation and handling
of certain substances and also in relation to emis-
sions, wastewater, effluent and other waste. The
construction and operation of production facilities
and other plant and equipment are governed by
framework rules and regulations, including those
relating to the decontamination of soil. Violation
of such regulations may lead to legal proceedings
or compromise our future business activities.
Measures: Our internal standards, guidelines,
codes of conduct, and training measures are geared
to ensuring compliance with statutory regulations
and, for example, the safety of our manufacturing
facilities and products. These requirements have
also been incorporated into our management sys-
tems and are regularly audited. Ensuring compli-
ance with laws and regulations is an integral com-
ponent of our business processes. This includes the
early monitoring and evaluation of relevant statu-
tory and regulatory requirements and changes.
Henkel has established a Group-wide compliance
organization with locally and regionally responsi-
ble compliance officers led by a globally responsi-
ble General Counsel & Chief Compliance Officer
(for detailed information, see the corporate gover-
nance report on pages 25 to 33). In addition, our
corporate legal department maintains constant
contact with local counsel. Current proceedings
and potential risks are collected in a separate
reporting system. For certain legal risks, we have
concluded insurance policies that are standard for
the industry and that we consider to be appropri-
ate. However, the outcome of proceedings are
inherently difficult to foresee, especially in cases
in which the claimant is seeking substantial or
unspecified damages. In view of this, we are unable
to predict what obligations may arise from such
litigation. Consequently, major losses may result
from litigation and proceedings that are not
covered by our insurance policies or provisions.
Impact: Low probability rating, possible major
impact on our earnings guidance.
Supplementary information on selected proceedings:
Henkel is involved in litigations being brought by
various antitrust authorities in Europe. These
relate to infringements, some of which occurred
more than ten years ago. Henkel has cooperated
with the authorities in all such actions. On April 13,
2011, the European Commission imposed fines on
a number of international laundry detergent manu-
facturers for reason of infringements that had
occurred in various countries in Western Europe
between 2002 and the beginning of 2005, which
Henkel Annual Report 2013
Group management report
Risks and opportunities report
95
were discovered by Henkel in the course of inter-
nal compliance audits carried out in 2008. Henkel
then immediately informed the relevant authori-
ties and contributed materially to investigations
into the matter. Due to our extensive cooperation
with the EU Commission, Henkel was granted full
immunity from fines.
On December 8, 2011, the French antitrust authori-
ties imposed fines totaling around 360 million
euros on several international detergent manufac-
turers on account of antitrust violations in France
in the period from 1997 to 2004. Henkel received a
fine of around 92 million euros. We have paid the
amount and filed an action against the decision
of the French antitrust authorities. In our opinion
and that of our legal counsel, the French antitrust
authorities’ decision is not legally correct. We
cooperated extensively with the relevant authori-
ties throughout the entire proceedings and, on the
basis of our own internal investigations, supplied
important information that assisted in establish-
ing the key facts of the matter in France. In addi-
tion, we were the first company to disclose the
European dimension of the case. In our opinion,
the case in France is directly related to the anti-
trust violations concerning heavy-duty detergents
in various Western European countries – including
France – that led to sanctions being imposed by
the European Commission on April 13, 2011 and in
respect of which we were granted full exemption
from said sanctions. It would be contradictory
if the French antitrust authorities were able to
impose separate sanctions on us in respect of
these infringements.
In addition to other retail companies and manu-
facturers, Henkel is involved in an antitrust litiga-
tion involving consumer goods (cosmetics and
detergents) in Belgium relating to violations in the
period from 2004 to the beginning of 2007. The
action relates to a possible collusion between vari-
ous Belgian retail companies to raise consumer
prices (including prices for products in Henkel’s
portfolio) with the involvement of Henkel. Henkel
has received a corresponding statement of objec-
tions. A conclusive assessment of the outcome of
the litigation and amount of any fine that might be
levied is not possible at present.
Information technology risks
Description of risk: Information technology has
strategic significance for Henkel. Our business pro-
cesses rely to a great extent on IT services, applica-
tions, networks, and infrastructure systems. The
failure or disruption of critical IT services and the
loss of confidential data constitute material risks
for Henkel. The failure of computer networks or
disruption of important IT applications can impair
critical business processes. The loss of confidential
data, for example formulations, customer data
or price lists, could benefit Henkel’s competitors.
Henkel’s reputation could also be damaged by such
loss.
Measures: Henkel’s information security strategy
is based on the international standards ISO 27001
and 27002. Major components include the classifi-
cation of information, business processes, IT
applications, and IT infrastructure elements with
respect to confidentiality, availability, integrity,
and data protection requirements, as well as mea-
sures for avoiding risk.
Our critical business processes operate through
redundantly configured systems designed for high
availability. Our data backup procedures reflect
state-of-the-art technology practice. We regularly
review our restore and disaster-recovery processes.
We develop our systems using proven project
management and program modification proce-
dures.
Access to buildings and areas containing IT sys-
tems, access to computer networks and applica-
tions, as well as user authorizations for our
in formation systems, are strictly limited to the
minimum level necessary. For critical business
processes, the required segregation of duties is
enforced by technological means.
96 Group management report
Risks and opportunities report
Henkel Annual Report 2013
Our networks are protected against unauthorized
external access where economically viable. Operat-
ing systems and anti-virus software are automati-
cally updated to their latest version on a continu-
ous basis.
by our focus on promoting talent and specialized
development programs.
Further information relating to our employees can
be found on pages 66 to 68.
We inform and instruct our employees in the
proper and secure use of information systems as
part of their regular duties.
Impact: High probability rating, possible minor
impact on our earnings guidance.
The implementation of our security measures is
continuously reviewed by our Internal Audit func-
tion, other internal departments, and independent
third parties.
Impact: Low probability rating, possible major
impact on our earnings guidance.
Personnel risks
Description of risk: The motivation and the qual-
ification of our employees are key drivers of Henkel’s
business success. Therefore, it is strategically impor-
tant to recruit highly qualified professionals and
executives and ensure they stay with the company.
In selecting and employing talent, we compete
globally for qualified professionals and executives,
and we are acutely aware of the effects of demo-
graphic change in many of our markets.
Measures: We combat the risk of losing valuable
employees through specifically developed person-
nel development programs and incentive systems.
Supporting this is an established thorough annual
review process from which we derive individually
tailored and future-viable qualification programs
as well as performance-related remuneration sys-
tems. We also provide a health management and
consultation service on a global scale for our
employees, aligned to their age and circumstances.
We reduce the risk of not being able to recruit
qualified professionals and executives by expand-
ing our employer branding initiatives and through
targeted cooperation with colleges and universi-
ties in all regions where we conduct business.
Our attractiveness as an employer is reinforced
Risks in connection with our brand image or
reputation of the company
Description of risk: As a globally operating
corporation, Henkel is exposed to the potential
damage of its image in the event of negative reports
in the media – including social media – regarding
Henkel’s corporate brand or individual product
brands, particularly in the consumer goods sector.
These could lead to a negative impact on sales.
Measures: We minimize these risks through the
measures described under the statutory and regu-
latory risks (see page 94) and pro-active public
relations management. The former ensures that
our production facilities and products are safe. The
latter reinforces our corporate brand and individ-
ual product brands. These measures are supported
by a global communication network, and interna-
tional and local crisis management systems with
regular training sessions and crisis response
planning.
Impact: Low probability rating, possible major
impact on our sales and earnings guidance.
Environmental and safety risks
Description of risk: Henkel is a global manufac-
turing corporation and is therefore exposed to
risks pertaining to the environment, safety, health,
and social standards manifesting in the form of
personal injury, physical damage to goods, and
reputational damage. Soil contamination and the
associated remediation expense as well as leakage
or other technical failures could give rise to direct
costs for the corporation. Furthermore, indirect
costs such as fines, claims for compensation or
reputational damage may also be incurred.
Henkel Annual Report 2013
Group management report
Risks and opportunities report
97
Measures: We minimize these risks through the
measures described under statutory and regulatory
risks (see pages 94 and 95), and through our audit-
ing, advisory, and training activities. We update
these preventive measures continuously in order
to ensure that our facilities, assets, and reputation
are properly safeguarded. We ensure compliance
with high technical standards and relevant statu-
tory requirements as a further means of preserving
our operational capability.
Impact: Low probability rating, possible major
impact on our earnings guidance.
Business strategy risks
Description of risk: Business strategy risks can
arise from the expectations we set for internal
projects, acquisitions, and strategic alliances fail-
ing to materialize. The associated capital expendi-
tures may not be recouped. Individual projects
could also be delayed or even halted by unforeseen
risks coming to light.
Measures: We combat these risks through compre-
hensive project management. We limit exposure
through financial viability assessments in the review,
decision, and implementation phase. These assess-
ments are performed by specialist departments,
supported by external consultants where appro-
priate. Project transparency and control are sup-
ported by our management systems.
Major opportunity categories
Entrepreneurial opportunities are identified at
Group level and in the individual business units,
evaluated, and duly incorporated into the strategy
and planning processes. We understand the
opportunities presented in the following as
potential future developments or events that
could lead to a positive deviation from our guid-
ance. We also assess price-related procurement
market and financial opportunities.
Macroeconomic and sector-specific
opportunities
Description of opportunities: Additional busi-
ness opportunities would arise, should the uncer-
tain geopolitical and macroeconomic situation in
some regions such as Africa/Middle East or the
economic conditions in individual sectors such
as the electrical industry develop substantially
better than expected.
Impact: The opportunities described could have a
major impact on our sales and earnings guidance.
Procurement market opportunities
Description of opportunities: Countervailing the
procurement market risks listed on pages 92 and
93, opportunities may also arise in which the influ-
encing factors described in this section develop in a
direction that is advantageous to Henkel.
Impact: Moderate probability rating, possible
moderate impact on our earnings guidance.
Impact: Low probability rating, possible major
impact on our earnings guidance.
Financial opportunities
Description of opportunities: Countervailing the
credit risks, liquidity risks, currency risks, interest
rate risks, and risks arising from our pension obli-
gations listed under the financial risks on pages
93 and 94, opportunities may also arise in which
the influencing factors described in this section
develop in a direction that is advantageous to
Henkel.
98 Group management report
Risks and opportunities report
Henkel Annual Report 2013
Risks and opportunities in summary
At the time this report was prepared, there were no
identifiable risks related to future developments
that could endanger the existence either of Henkel
AG & Co. KGaA, or a material subsidiary included in
the consolidation, or the Group as a going concern.
As we have no special-purpose entities or invest-
ment vehicles, there is no risk that might originate
from such a source.
Compared to the previous year, our expectation of
the likelihood and/or of possible financial impact
of individual risk and opportunity categories has
slightly increased. Nevertheless, the overall risk
and opportunities situation has not changed to
any significant degree.
The system of risk categorization adopted by
Henkel continues to indicate that the most signifi-
cant exposure currently relates to the impact of
macroeconomic and sector uncertainty and finan-
cial risk, to which we are responding with the
countermeasures described above. The Manage-
ment Board remains confident that the earning
power of the Group forms a solid foundation for
future business development and provides the
necessary resources to leverage our opportunities.
Impact: We classify financial opportunities as fol-
lows:
• Currency opportunities with a moderate prob-
ability of a major impact on our earnings guidance
• Interest rate opportunities with a moderate
probability of a minor impact on our earnings
guidance
• Opportunities arising from our pension obliga-
tions with a low probability of a major impact on
our earnings guidance, but with a high probabil-
ity of a major impact on our equity
Acquisition opportunities
Description of opportunities: Acquisitions are
an essential component of our strategy. Only
acquisitions that have been concluded are
included in our guidance.
Impact: Large acquisitions could have a major
impact on our earnings guidance.
Research and development opportunities
Description of opportunities: Opportunities
a rising from our predominantly continuous inno-
vation process are an essential component of our
strategy and are already accounted for in our guid-
ance. There are additional opportunities in the
event of product introductions that exceed our
expectations of market acceptance, and in the
development of exceptional innovations that have
not yet been taken into account.
Impact: Innovations arising from future research
and development could have a major impact on
our sales and earnings guidance.
Henkel Annual Report 2013
Group management report
Forecast
99
Sector development
Consumption and the retail sector: growth of
less than 3 percent
Based on data provided by Feri EuroRating Servi-
ces, we anticipate that worldwide private con-
sumption will rise by less than 3 percent in 2014.
In the mature markets, consumers are likely to
spend around 2 percent more than in the previous
year. The emerging markets should again demon-
strate a higher propensity to spend, with a rise of
around 4 percent in 2014.
Industry: growth of approximately 5 percent
According to figures provided by Feri EuroRating
Services, industry will grow globally by approxi-
mately 5 percent compared to the previous year
and, as such, faster than the overall economy.
We expect the transport industry to register a plus of
approximately 5 percent. Production in the electro-
nics industry will also grow by approximately 5 per-
cent. Within the electronics industry, the growth of
basic products relevant for Henkel, such as electrical
systems and semiconductor units, should be consi-
derably higher than in the previous year. Production
in the metal industry is likely to expand by approxi-
mately 5 percent. Development in consumer-related
sectors, such as the global packaging industry, is
likely to be stronger than in the previous year, with
growth in the low single-digit range according to
our estimates. We expect global construction to
expand by approximately 3.5 percent.
Forecast
Macroeconomic development
Overview: moderate gross domestic product
growth of approximately 3 percent
We expect global economic growth to again remain
moderate in 2014. Based on figures published by
Feri EuroRating Services, we expect gross domestic
product to increase by approximately 3 percent.
We expect the mature markets to grow by approxi-
mately 2 percent. The North American economy
is likely to grow by around 3 percent, with Japan’s
expanding by around 2 percent. We expect econo-
mic growth in Western Europe of around 1 percent.
The emerging markets will once again achieve
comparatively strong economic growth of around
4 percent in 2014. In the case of Asia (excluding
Japan), we expect economic output to increase by
around 6 percent, with Latin America likely post-
ing a plus of approximately 3 percent. Eastern
Europe should grow by approximately 2 percent.
For the Africa/Middle East region, we expect eco-
nomic growth of approximately 4 percent.
Direct materials: moderate rise in price level
We anticipate moderate price increases for direct
materials in 2014. In light of the geopolitical and
global economic situation, we expect the procure-
ment markets to remain highly volatile. Limited
capacities in some supply areas may lead to short-
ages.
Currencies: moderate devaluation against
the euro
Overall, we anticipate a moderate devaluation ver-
sus the euro for Henkel’s most important currencies
arising from the expected development of major
currencies in the emerging markets. On the other
hand, we do not expect any material change in the
euro exchange rate versus the US dollar, and antici-
pate an annual average for 2014 of around 1.32 US
dollars per euro.
Inflation: moderate rise in global price levels
According to data provided by Feri EuroRating
Services, global inflation is predicted to be appro-
ximately 3.5 percent in 2014. While we can conti-
nue to expect a high degree of price stability for
the mature markets with a rise of approximately
2 percent, the inflation rate in the emerging re gions
is likely to average around 6 percent.
100 Group management report
Forecast
Henkel Annual Report 2013
Dividends
Subject to the approval of the Supervisory Board
and the Shareholders’ Committee, future dividend
payouts of Henkel AG & Co. KGaA shall, depending
on the company’s asset and profit positions, as well
as its financial requirements, amount to 25 per-
cent to 35 percent of net income after non-control-
ling interests, and adjusted for exceptional items.
Capital expenditures
We are planning to increase our investments in
property, plant and equipment and intangible
assets to approximately 500 to 550 million euros
in fiscal 2014. We will allocate the largest share of
our budget to expanding our business in emerging
markets.
Considerable investments are planned in the
Laundry & Home Care and Beauty Care business
units for optimizing and expanding production in
the Eastern Europe and Africa/Middle East regions.
In the Adhesive Technologies business unit, the
focus in 2014 will be on further expanding our
production capacity in the emerging markets of
Asia and Eastern Europe. In addition, investments
in IT infrastructure will contribute substantially
to optimizing our processes.
Outlook for the Henkel Group 2014
We expect the Henkel Group to generate organic
sales growth of 3 to 5 percent in fiscal 2014.
Our expectation is that each business unit gener-
ates organic sales growth within this range.
In line with our 2016 strategy, we furthermore
expect a slight increase in the share of sales from
our emerging markets.
The starting point for our expected organic sales
growth is our strong competitive position. We have
consolidated and further developed this in recent
years through our innovative strength, strong
brands, leading market positions as well as the
quality of our portfolio.
In recent years we have introduced a number of
measures that have had a positive effect on our
cost structure. Also in this year, we intend to con-
tinue adapting our structures to constantly chang-
ing market conditions and to continue our strict
cost discipline. Through optimization and stan-
dardization of processes and continued expansion
of our shared services, we can pool activities and
thus further improve our efficiency while simulta-
neously enhancing the quality of our customer
service. Moreover, the optimization of our pro-
duction and logistics networks will contribute
to improving our cost structures.
These factors, together with the expected increase
in sales, will have a positive effect on our earnings
performance. Compared to the 2013 figures,
we expect our adjusted return on sales (EBIT) to
increase to around 15.5 percent, and that all busi-
ness units will contribute to this improve ment.
We expect an increase in adjusted earnings per
preferred share in the high single digits.
Furthermore, we have the following expectations
for 2014:
• Moderate increase in the prices for raw
materials, packaging, and purchased goods
and services
• Restructuring charges at the level of the previous
year
• Investments in property, plant and equipment
and intangible assets between 500 and 550 mil-
lion euros
Henkel Annual Report 2013
Group management report
Subsequent events
101
Subsequent events
The action we filed against the French antitrust
authorities relating to the fine of 92 million euros
that was imposed on, and paid by, Henkel (for
details, see risk report on page 95) was turned
down by the court of first instance on January 30,
2014. We will decide whether to appeal once we
have learned the reasons for the ruling.
102
Consolidated financial statements
Subindex
Henkel Annual Report 2013
Consolidated financial statements
104 Consolidated statement of financial
119 Notes to the consolidated financial
statements – Notes to the consolidated
statement of financial position
119 Intangible assets
122 Property, plant and equipment
124 Other financial assets
124 Other assets
125 Deferred taxes
125 Inventories
125 Trade accounts receivable
126 Cash and cash equivalents
126 Assets and liabilities held for sale
126 Issued capital
127 Capital reserve
127 Retained earnings
127 Other components of equity
127 Non-controlling interests
128 Pension obligations
137 Income tax provisions and other provisions
138 Borrowings
139 Other financial liabilities
139 Other liabilities
139 Trade accounts payable
140 Financial instruments report
position
106 Consolidated statement of income
107 Consolidated statement of
comprehensive income
107 Consolidated statement of
changes in equity
108 Consolidated statement of cash flows
109 Notes to the consolidated financial
statements – Group segment report by
business unit
110 Notes to the consolidated financial
statements – Key financials by region
111 Notes to the consolidated financial
statements – Accounting principles and
methods applied in preparation of the
consolidated financial statements
Henkel Annual Report 2013
Consolidated financial statements
Subindex
103
153 Notes to the consolidated financial
165 Independent Auditor’s Report
statements – Notes to the consolidated
statement of income
153 Sale proceeds and principles of
167 Recommendation for the approval of
the annual financial statements and the
appropriation of the profit of
Henkel AG & Co. KGaA
168 Annual financial statements of
Henkel AG & Co. KGaA (summarized)
169 Responsibility statement by the
Personally Liable Partner
170 Corporate management bodies of
Henkel AG & Co. KGaA
income recognition
153 Cost of sales
153 Marketing, selling and distribution
expenses
153 Research and development expenses
153 Administrative expenses
154 Other operating income
154 Other operating charges
154 Financial result
155 Taxes on income
157 Non-controlling interests
158 Notes to the consolidated financial
statements – Other disclosures
158 Payroll cost and employee structure
158 Share-based payment plans
159 Group segment report
161 Earnings per share
162 Consolidated statement of cash flows
162 Contingent liabilities
162 Other unrecognized financial
commitments
163 Voting rights / Related party disclosures
163 Exercise of exemption options
163 Remuneration of the corporate
management bodies
163 Declaration of compliance with the
Corporate Governance Code (DCGK)
164 Subsidiaries and other investments
164 Auditor’s fees and services
104 Consolidated financial statements
Consolidated statement of financial position
Henkel Annual Report 2013
Consolidated statement of financial position
Assets
in million euros
Intangible assets
Property, plant and equipment
Other financial assets
Income tax refund claims
Other assets
Deferred tax assets
Non-current assets
Inventories
Trade accounts receivable
Other financial assets
Income tax refund claims
Other assets
Cash and cash equivalents
Assets held for sale
Current assets
Total assets
Note
1
2
3
4
5
6
7
3
4
8
9
2012
8,645
2,314
258
1
117
592
%
44.3
11.9
1.3
–
0.6
3.0
2013
8,189
2,295
148
6
116
606
%
42.3
11.9
0.8
–
0.6
3.1
11,927
61.1
11,360
58.7
1,478
2,021
2,443
164
216
1,238
38
7,598
7.6
10.4
12.5
0.8
1.1
6.3
0.2
38.9
1,494
2,370
2,664
128
241
1,051
36
7,984
7.7
12.3
13.8
0.7
1.2
5.4
0.2
41.3
19,525
100.0
19,344
100.0
Henkel Annual Report 2013
Consolidated financial statements
Consolidated statement of financial position
105
Equity and liabilities
in million euros
Issued capital
Capital reserve
Treasury shares
Retained earnings
Other components of equity
Equity attributable to shareholders of Henkel AG & Co. KGaA
Non-controlling interests
Equity
Pension obligations
Income tax provisions
Other provisions
Borrowings
Other financial liabilities
Other liabilities
Deferred tax liabilities
Non-current liabilities
Income tax provisions
Other provisions
Borrowings
Trade accounts payable
Other financial liabilities
Other liabilities
Income tax liabilities
Liabilities held for sale
Current liabilities
Note
2012
10
11
12
13
14
15
16
16
17
18
19
5
16
16
17
20
18
19
9
438
652
– 91
9,381
– 1,004
9,376
135
9,511
960
66
265
%
2.2
3.4
– 0.5
48.0
– 5.1
48.0
0.7
48.7
4.9
0.3
1.4
2013
438
652
– 91
10,561
– 1,516
10,044
114
10,158
820
78
335
2,454
12.6
1,386
16
18
449
4,228
189
1,264
1,320
2,647
111
219
27
9
0.1
0.1
2.3
21.7
1.0
6.5
6.7
13.6
0.6
1.1
0.1
–
2
14
457
3,092
172
1,454
1,230
2,872
87
230
20
29
%
2.3
3.4
– 0.5
54.5
– 7.8
51.9
0.6
52.5
4.2
0.4
1.7
7.2
–
0.1
2.4
16.0
1.0
7.5
6.4
14.8
0.4
1.2
0.1
0.1
5,786
29.6
6,094
31.5
Total equity and liabilities
19,525
100.0
19,344
100.0
106 Consolidated financial statements
Consolidated statement of income
Henkel Annual Report 2013
Consolidated statement of income
in million euros
Sales
Cost of sales 2
Gross profit
Marketing, selling and distribution expenses 2
Research and development expenses 2
Administrative expenses 2
Other operating income
Other operating charges
Operating profit (EBIT)
Interest income
Interest expense
Interest result
Investment result
Financial result
Income before tax
Taxes on income
Tax rate in %
Net income
– Attributable to non-controlling interests
– Attributable to shareholders of Henkel AG & Co. KGaA
Earnings per ordinary share – basic and diluted
Earnings per preferred share – basic and diluted
Earnings per ordinary share –
basic and diluted (2012 before IAS 19 revised)
Earnings per preferred share –
basic and diluted (2012 before IAS 19 revised)
in euros
in euros
in euros
in euros
Additional voluntary information
in million euros
EBIT (as reported)
One-time gains 3
One-time charges 4
Restructuring charges
Adjusted EBIT
Adjusted return on sales
Adjusted tax rate
Adjusted net income – Attributable to shareholders of Henkel AG & Co. KGaA
Adjusted earnings per ordinary share
Adjusted earnings per preferred share
%
100.0
– 52.3
47.7
– 25.9
– 2.6
– 5.1
0.7
– 0.8
14.0
0.4
– 1.1
– 0.7
–
– 0.7
13.3
– 3.4
9.9
– 0.2
9.7
Note
2012 1
22
23
24
25
26
27
28
29
30
31
16,510
– 8,778
7,732
– 4,302
– 408
– 785
109
– 147
2,199
50
– 232
– 182
1
– 181
2,018
– 492
24.4
1,526
– 46
1,480
3.40
3.42
3.47
3.49
%
100.0
– 53.2
46.8
– 26.1
– 2.5
– 4.7
0.7
– 0.9
13.3
0.3
– 1.4
– 1.1
–
– 1.1
12.2
– 3.0
9.2
– 0.3
8.9
2013
16,355
– 8,546
7,809
– 4,242
– 415
– 842
122
– 147
2,285
65
– 178
– 113
–
– 113
2,172
– 547
25.2
1,625
– 36
1,589
3.65
3.67
3.65
3.67
2012 1
2013
2,199
2,285
–
12
124
– 10
82
159
2,335
2,516
in %
in %
14.1
24.8
15.4
25.1
1,573
1,764
in euros
in euros
3.61
3.63
4.05
4.07
Adjusted net income – Attributable to shareholders of Henkel AG & Co. KGaA (2012 before IAS 19 revised)
1,603
1,764
Adjusted earnings per ordinary share (2012 before IAS 19 revised)
Adjusted earnings per preferred share (2012 before IAS 19 revised)
in euros
in euros
3.68
3.70
4.05
4.07
Change
– 0.9 %
– 2.6 %
1.0 %
– 1.4 %
1.7 %
7.3 %
11.9 %
0.0 %
3.9 %
30.0 %
– 23.3 %
– 37.9 %
– 100.0 %
– 37.6 %
7.6 %
11.2 %
6.5 %
– 21.7 %
7.4 %
7.4 %
7.3 %
5.2 %
5.2 %
Change
3.9 %
–
–
–
7.8 %
1.3 pp
0.3 pp
12.1 %
12.2 %
12.1 %
10.0 %
10.1 %
10.0 %
1 Adjusted in application of IAS 19 revised (see notes on page 116).
2 Restructuring expenses 2013: 159 million euros (2012: 124 million euros), of which: cost of sales 49 million euros (2012: 40 million euros); marketing, selling and
distribution expenses 43 million euros (2012: 24 million euros); research and development expenses 1 million euros (2012: 2 million euros); administrative
expenses 66 million euros (2012: 58 million euros).
3 Gain from the sale of enzyme production technologies in the Laundry & Home Care business unit.
4 Of which 35 million euros impairment of assets held for sale of our companies in Iran, and 20 million euros expense from dispute settlement with former joint
venture partner.
Henkel Annual Report 2013
Consolidated financial statements
Consolidated statement of comprehensive income/Consolidated statement of changes in equity
107
Consolidated statement of comprehensive income
See Notes 15 and 21 for further explanatory information
in million euros
Net income
Components to be reclassified to income:
Exchange differences on translation of foreign operations
Gains from derivative financial instruments (hedge reserve per IAS 39)
Gains/losses from financial instruments in the available-for-sale category (Available-for-sale reserve)
Components not to be reclassified to income:
Remeasurements from defined benefit plans
Other comprehensive income (net of taxes)
Total comprehensive income for the period
– Attributable to non-controlling interests
– Attributable to shareholders of Henkel AG & Co. KGaA
1 Adjusted in application of IAS 19 revised (see notes on page 116).
Consolidated statement of changes in equity
See Notes 10 to 14 for further explanatory information
2012 1
1,526
2013
1,625
– 145
– 544
79
3
– 243
– 306
1,220
45
1,175
17
1
95
– 431
1,194
22
1,172
Issued
capital
Other components
of equity
Ordinary
shares
Preferred
shares
Capital
reserve
Treasury
shares
Retained
earnings
Currency
transla-
tion
Hedge
reserve
per
IAS 39
Available-
for-sale
reserve
Share-
holders
of Henkel
AG & Co.
KGaA
Total
Non-con-
trolling
interests
– 662
– 278
– 2
260
178
652
– 93
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
2
–
–
260
178
652
– 91
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
8,494
1,480
– 243
1,237
– 342
3
– 4
– 7
9,381
1,589
–
– 144
– 144
–
–
–
–
–
79
79
–
–
–
–
– 806
– 199
–
95
– 530
1,684
– 407
–
– 95
– 2
– 530
–
–
–
–
–
17
17
–
–
–
–
260
178
652
– 91
10,561
– 1,336
– 182
8,549
1,480
– 305
1,175
– 342
5
– 4
– 7
9,376
1,589
– 417
1,172
– 407
–
– 95
– 2
121
46
– 1
45
– 27
–
– 6
2
135
36
– 14
22
– 25
–
– 18
–
8,670
1,526
– 306
1,220
– 369
5
– 10
– 5
9,511
1,625
– 431
1,194
– 432
–
– 113
– 2
10,044
114
10,158
–
3
3
–
–
–
–
1
–
1
1
–
–
–
–
2
in million euros
At January 1, 2012
Net income 1
Other comprehensive income 1
Total comprehensive income
for the period
Dividends
Sale of treasury shares
Changes in ownership interest
with no change in control
Other changes in equity
At December 31, 2012/
January 1, 2013
Net income
Other comprehensive income
Total comprehensive income
for the period
Dividends
Sale of treasury shares
Changes in ownership interest
with no change in control
Other changes in equity
At December 31, 2013
1 Adjusted in application of IAS 19 revised (see notes on page 116).
108 Consolidated financial statements
Consolidated statement of cash flows
Henkel Annual Report 2013
Consolidated statement of cash flows
See Note 36 for further explanatory information
in million euros
Operating profit (EBIT)
Income taxes paid
Amortization / depreciation / impairment / write-ups of intangible assets and property, plant and equipment 1
Net gains / losses on disposal of intangible assets and property, plant and equipment, and from divestments
Change in inventories
Change in trade accounts receivable
Change in other assets
Change in trade accounts payable
Change in other liabilities and provisions
Cash flow from operating activities
Purchase of intangible assets and property, plant and equipment
Acquisition of subsidiaries and other business units
Purchase of associated companies and joint ventures held at equity
Proceeds on disposal of subsidiaries and other business units
Proceeds on disposal of intangible assets and property, plant and equipment
Cash flow from investing activities
Dividends paid to shareholders of Henkel AG & Co. KGaA
Dividends paid to non-controlling shareholders
Interest received
Interest paid
Dividends and interest paid and received
Repayment of bonds
Other changes in borrowings
Allocation to pension funds
Other changes in pension obligations
Purchase of non-controlling interests with no change of control
Other financing transactions 2
Cash flow from financing activities
Net change in cash and cash equivalents
Effect of exchange rates on cash and cash equivalents
Change in cash and cash equivalents
Cash and cash equivalents at January 1
Cash and cash equivalents at December 31
Less cash and cash equivalents classified as “held for sale”
Cash and cash equivalents at December 31 (Consolidated statement of financial position)
1 Of which impairment in fiscal 2013: 33 million euros (fiscal 2012: 12 million euros).
2 Other financing transactions in fiscal 2013 include payments of – 1,482 million euros for the purchase of short-term securities and time deposits (fiscal 2012:
– 1,849 million euros).
Additional voluntary information
Reconciliation to free cash flow
in million euros
Cash flow from operating activities
Purchase of intangible assets and property, plant and equipment
Proceeds on disposal of intangible assets and property, plant and equipment
Net interest paid
Other changes in pension obligations
Free cash flow
2012
2,634
– 422
58
– 145
– 102
2,023
2012
2,199
– 588
409
– 12
64
– 37
– 18
256
361
2,634
– 422
– 113
– 5
3
58
– 479
– 342
– 27
213
– 358
– 514
–
– 131
– 247
– 102
– 10
2013
2,285
– 534
420
– 35
– 128
– 101
– 6
342
– 127
2,116
– 436
– 31
–
24
62
– 381
– 407
– 25
235
– 286
– 483
– 1,000
– 59
– 62
– 75
– 69
– 1,854
– 2,858
– 101
– 1,849
– 703
– 39
– 742
1,980
1,238
–
1,238
– 114
– 63
– 177
1,238
1,061
10
1,051
2013
2,116
– 436
62
– 51
– 75
1,616
Henkel Annual Report 2013
Notes to the consolidated financial statements
Group segment report by business unit
109
Group segment report by business unit 1
in million euros
Sales 2013
Proportion of Group sales
Sales 2012
Change from previous year
After adjusting for foreign exchange
Organic
EBIT 2013
EBIT 2012
Change from previous year
Return on sales (EBIT) 2013
Return on sales (EBIT) 2012
Adjusted EBIT 2013
Adjusted EBIT 2012
Change from previous year
Adjusted return on sales (EBIT) 2013
Adjusted return on sales (EBIT) 2012
Capital employed 2013 2
Capital employed 2012 2
Change from previous year
Return on capital employed (ROCE) 2013
Return on capital employed (ROCE) 2012
Amortization / depreciation / impairment / write-ups of
intangible assets and property, plant, equipment 2013
of which impairment losses 2013
of which write-ups 2013
Amortization / depreciation / impairment / write-ups of
intangible assets and property, plant, equipment 2012
of which impairment losses 2012
of which write-ups 2012
Capital expenditures (excl. financial assets) 2013
Capital expenditures (excl. financial assets) 2012
Operating assets 2013 3
Operating liabilities 2013
Net operating assets 2013 3
Operating assets 2012 3
Operating liabilities 2012
Net operating assets 2012 3
Laundry &
Home Care
Beauty
Care
Adhesives
for
Consumers,
Craftsmen
and
Building
Industrial
Adhesives
Total
Adhesive
Tech-
nologies
Operating
business
units
total
Corporate
Henkel
Group
4,580
3,510
1,924
6,193
8,117
16,207
28 %
21 %
12 %
38 %
50 %
99 %
4,556
3,542
1,988
6,268
8,256
16,355
148
1 %
155
16,355
100 %
16,510
– 0.9 %
– 3.2 %
– 1.2 %
– 1.7 %
– 0.9 %
– 4.5 %
0.5 %
5.7 %
5.7 %
682
621
9.7 %
14.9 %
13.6 %
714
659
8.5 %
15.6 %
14.5 %
2.8 %
3.0 %
474
483
– 1.9 %
13.5 %
13.6 %
525
514
2.1 %
15.0 %
14.5 %
0.9 %
2.5 %
286
280
2.2 %
14.9 %
14.1 %
311
287
8.3 %
16.2 %
14.4 %
3.4 %
2.8 %
985
911
8.1 %
15.9 %
14.5 %
2.8 %
2.7 %
3.6 %
3.6 %
–
–
– 0.9 %
3.5 %
3.5 %
1,271
1,191
2,426
2,296
– 141
– 97
2,285
2,199
6.7 %
15.7 %
14.4 %
5.7 %
15.0 %
14.0 %
1,059
959
1,370
1,246
2,609
2,419
– 93
– 84
10.4 %
17.1 %
15.3 %
9.9 %
16.9 %
15.1 %
7.8 %
16.1 %
14.8 %
–
–
–
–
–
–
3.9 %
14.0 %
13.3 %
2,516
2,335
7.8 %
15.4 %
14.1 %
2,321
2,409
2,007
2,084
922
1,017
5,830
6,188
6,752
7,204
11,080
11,697
59
54
11,138
11,751
– 3.7 %
29.4 %
25.8 %
– 3.7 %
23.6 %
23.2 %
– 9.3 %
31.0 %
27.5 %
– 5.8 %
16.9 %
14.7 %
– 6.3 %
18.8 %
16.5 %
– 5.3 %
21.9 %
19.6 %
121
16
–
107
4
–
158
170
4,111
1,626
2,484
3,938
1,349
2,589
56
1
54
–
–
–
101
74
3,164
1,355
1,809
2,982
1,085
1,897
43
7
1
44
1
72
77
–
1,434
562
871
1,462
495
966
182
8
4
187
6
1
126
188
7,105
1,696
5,408
7,298
1,540
5,758
225
15
5
231
7
1
198
265
8,538
2,259
6,279
8,759
2,035
6,725
402
32
5
393
11
1
457
509
15,813
5,240
10,573
15,679
4,468
11,211
–
–
–
–
18
1
17
1
–
8
7
488
429
59
411
357
54
– 5.2 %
20.5 %
18.7 %
420
33
5
409
12
1
465
516
16,301
5,669
10,632
16,090
4,826
11,265
1 Calculated on the basis of units of 1,000 euros.
2 Including goodwill at cost prior to any accumulated impairment in accordance with IFRS 3.79 (b).
3 Including goodwill at net book value.
110 Notes to the consolidated financial statements
Key financials by region
Henkel Annual Report 2013
Key financials by region 1
in million euros
Sales 2 2013
Sales 2 2012
Western
Europe
Eastern
Europe
Africa/
Middle East
North
America
Latin
America
Asia-
Pacific
Total
Regions
Corporate
Henkel
Group
5,580
5,610
3,034
2,986
1,080
1,077
2,928
3,023
1,061
1,062
2,524
2,597
16,207
16,355
148
155
16,355
16,510
Change from previous year
After adjusting for
foreign exchange
Organic
Proportion of Group sales 2013
Proportion of Group sales 2012
– 0.5 %
0.1 %
0.2 %
34 %
34 %
Operating profit (EBIT) 2013
Operating profit (EBIT) 2012
1,021
811
1.6 %
6.0 %
6.0 %
19 %
18 %
459
425
0.3 %
– 3.2 %
– 0.1 %
– 2.8 %
– 0.9 %
17.4 %
17.6 %
7 %
7 %
34
103
1.1 %
1.0 %
18 %
18 %
497
456
8.7 %
8.7 %
6 %
6 %
74
83
3.3 %
3.3 %
15 %
16 %
3.6 %
3.6 %
99 %
99 %
–
–
–
1 %
1 %
– 0.9 %
3.5 %
3.5 %
100 %
100 %
340
417
2,426
2,296
– 141
– 97
2,285
2,199
Change from previous year
25.8 %
8.1 %
– 66.7 %
8.9 %
– 10.8 %
– 18.3 %
5.7 %
After adjusting for
foreign exchange
Return on sales (EBIT) 2013
Return on sales (EBIT) 2012
26.1 %
18.3 %
14.5 %
13.7 %
15.1 %
14.2 %
– 43.8 %
3.2 %
9.6 %
12.8 %
17.0 %
15.1 %
2.0 %
7.0 %
7.8 %
– 13.9 %
13.5 %
16.0 %
9.9 %
15.0 %
14.0 %
–
–
–
–
3.9 %
7.3 %
14.0 %
13.3 %
1 Calculation on the basis of units of 1,000 euros.
2 By location of company.
In 2013, the affiliated companies domiciled in Germany, includ-
ing Henkel AG & Co. KGaA, generated sales of 2,247 million
euros (previous year: 2,254 million euros). Sales realized by the
affiliated companies domiciled in the USA in 2013 amounted to
2,700 million euros (previous year: 2,787 million euros). In fis-
cal 2012 and 2013, no individual customer accounted for more
than 10 percent of total sales.
Of the total non-current assets disclosed for the Henkel Group
at December 31, 2013 (excluding financial instruments and
deferred tax claims) amounting to 10,611 million euros (previ-
ous year: 11,083 million euros), 1,156 million euros (previous
year: 1,068 million euros) was attributable to the affiliated com-
panies domiciled in Germany, including Henkel AG & Co. KGaA.
The non-current assets (excluding financial assets and deferred
tax assets) recognized in respect of the affiliated companies
domiciled in the USA at December 31, 2013 amounted to
5,438 million euros (previous year: 5,727 million euros).
Henkel Annual Report 2013
Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
111
Accounting principles and methods applied in preparation of the
consolidated financial statements
General information
The consolidated financial statements of Henkel AG & Co. KGaA,
Düsseldorf, as of December 31, 2013 have been prepared in accor-
dance with International Financial Reporting Standards (IFRS)
and the relevant interpretations of the International Financial
Reporting Interpretations Committee (IFRIC), as adopted per
Regulation number 1606/2002 of the European Parliament and
the Council, on the application of international accounting
standards in the European Union, and in compliance with
Section 315a of the German Commercial Code [HGB].
The individual financial statements of the companies included
in the consolidation are drawn up on the same accounting date,
December 31, 2013, as that of Henkel AG & Co. KGaA.
Members of the KPMG organization or other independent firms
of auditors instructed accordingly have audited the financial
statements of the material companies included in the consoli-
dation. The Management Board of Henkel Management AG –
which is the Personally Liable Partner of Henkel AG & Co. KGaA
– compiled the consolidated financial statements on January 30,
2014 and approved them for forwarding to the Supervisory
Board and for publication.
The consolidated financial statements are based on the princi-
ple of historical cost with the exception that certain financial
instruments are accounted for at their fair values and pension
obligations are measured using the projected unit credit method.
The functional currency of Henkel AG & Co. KGaA and the report-
ing currency of the Group is the euro. Unless otherwise indicated,
all amounts are shown in million euros. In order to improve
the clarity and informative value of the consolidated financial
statements, certain items are combined in the consolidated
statement of financial position, the consolidated statement of
income and the consolidated statement of comprehensive
income, and then shown separately in the notes.
Scope of consolidation
In addition to Henkel AG & Co. KGaA as the ultimate parent
company, the consolidated financial statements at December 31,
2013 include seven German and 166 non-German companies in
which Henkel AG & Co. KGaA has a dominating influence over
financial and operating policy, based on the concept of control.
This is generally the case where Henkel AG & Co. KGaA holds,
directly or indirectly, a majority of the voting rights. Companies
in which not more than half of the voting rights are held are
fully consolidated if Henkel AG & Co. KGaA, on the basis of con-
tractual agreements or rights held, has the power, directly or
indirectly, to appoint executive and managerial bodies and
thereby to govern their financial and operating policies.
The following table shows the changes to the scope of consoli-
dation in fiscal 2013:
Scope of consolidation
At January 1, 2013
Additions
Mergers
Disposals
At December 31, 2013
178
7
– 2
– 9
174
The changes in the scope of consolidation have had no effect on
the main items of the consolidated financial statements.
Subsidiaries which are of secondary importance to the Group
and to the presentation of a true and fair view of our net assets,
financial position and results of operations due to their inactiv-
ity or low level of activity are generally not included in the con-
solidated financial statements. The total assets of these compa-
nies represent less than 1 percent of the Group’s total assets;
their total sales and income net of taxes are also less than 1 per-
cent of the Group totals.
Acquisitions and divestments
The acquisitions and divestments in fiscal 2013 had no material
effect on the business and organizational structure of Henkel,
nor on our net assets, financial position, or results of opera-
tions.
Acquisitions
On June 6, 2013, we spent 3 million euros acquiring the outstand-
ing non-controlling interests in Henkel Kenya Ltd., Nairobi,
Kenya, increasing our shareholding from 80 percent to 100 per-
cent. The difference between the previously held share of net
assets and the purchase price has been recognized in retained
earnings.
Effective September 4, 2013, we completed an acquisition in the
professional hair care segment in South Africa. The purchase
price paid was 4 million euros. This resulted in the recognition
of goodwill amounting to 2 million euros.
On December 11, 2013, we spent 66 million euros acquiring
the outstanding non-controlling interests in OOO Henkel
Bautechnik, Moscow, Russia. A performance-related compo-
112 Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
Henkel Annual Report 2013
Divestments
Effective January 10, 2013, we sold Chemofast Anchoring
GmbH, Willich, Germany, for 26 million euros. As of Decem-
ber 31, 2012, we reported the assets and liabilities of the com-
pany as “held for sale.” The sale transaction included the
transfer of 4 million euros in cash to the buyer. We recognized
the gain of 9 million euros from the deconsolidation under
other operating income.
Disposal and deconsolidation effects 2013
Chemofast
Anchoring
GmbH
Other
companies
Total
11
5
4
– 3
–
17
17
26
–
–
9
7
–
2
–
– 1
8
8
4
–
– 2
– 2
18
5
6
– 3
– 1
25
25
30
–
– 2
7
nent of consideration was also agreed under which we will
pay a maximum of 44 million euros to the seller within the
next four years. Our shareholding has increased from 66 per-
cent to 100 percent. The difference between the previously
held share of net assets and the purchase price has been rec-
ognized in retained earnings.
Effective December 11, 2013, we completed the full acquisition
of a production facility for hair styling products in Russia from
Wellchem Holding GmbH, Austria. The purchase price paid was
27 million euros. This resulted in the recognition of goodwill
amounting to 9 million euros.
The goodwill recognized in the year under review essentially
represents the market position and profitability of the
acquired businesses, together with expected synergies.
The following table shows the acquisitions of subsidiaries in
fiscal 2013. The acquisitions indicated, taken both individually
and in sum, have not exerted any material effect on the net
assets, financial position or results of operations of the Group.
Acquisitions 2013
January 1 to December 31
in million euros
Carrying
amount Adjustments
Assets
Non-current assets
Current assets
Cash and cash equivalents
Liabilities
Non-current liabilities and
provisions
Current liabilities
and provisions
Net assets
25
25
–
–
–
–
–
– 5
– 5
–
–
–
–
–
25
– 5
Goodwill 2013
in million euros
Purchase price (paid in cash)
Fair value of non-controlling interests
Less net assets
Goodwill
January 1 to December 31
in million euros
Disposal effects
Non-current assets
Current assets
Cash and cash equivalents
Non-current liabilities and
provisions
Current liabilities and provisions
Net assets
Proportion of net income
attributable to shareholders
of Henkel AG & Co. KGaA
Fair value
Total consideration
Transaction costs
Accumulated currency translation
gains (+)/loss (–)
Deconsolidation
gain (+)/loss (–)
20
20
–
–
–
–
–
20
Fair value
31
–
– 20
11
Henkel Annual Report 2013
Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
113
In subsequent years, the carrying amount of the Henkel AG &
Co. KGaA investment is eliminated against the current (share
of) equity of the subsidiary entities concerned.
Changes in the shareholdings of subsidiary companies, as
a result of which the participating interests of the Group
decrease or increase without loss of control, are recognized
within equity as changes in ownership without loss of control.
As soon as the control of a subsidiary is relinquished, all the
assets and liabilities and the non-controlling interests, and
also the accumulated currency translation gains or losses,
are derecognized. In the event that Henkel continues to own
non-controlling interests in the non-consolidated entity, these
are measured at fair value. The result of deconsolidation is
recognized under other operating income or charges.
Companies recognized at equity
Associated companies and joint ventures are recognized at
equity.
An associated company is a company over which the Group
can exercise material influence on the financial and operating
policies without controlling it. Material influence is generally
assumed when the Group holds 20 percent or more of the vot-
ing rights. Where a Group company conducts transactions with
an associated company or a joint venture, the resulting profits
or losses are eliminated in accordance with the share of the
Group in that company.
Consolidation methods
The financial statements of Henkel AG & Co. KGaA and of the
subsidiaries included in the consolidated financial statements
were prepared on the basis of uniformly valid principles of rec-
ognition and measurement, applying the standardized year-end
date adopted by the Group. Such entities are included in the
consolidated financial statements as of the date on which the
Group acquired control.
All receivables and liabilities, sales, income and expenses,
as well as intra-group profits on transfers of non-current assets
or inventories, are eliminated on consolidation.
The purchase method is used for capital consolidation. With
business combinations, therefore, all hidden reserves and hid-
den charges in the entity acquired are revalued at the time of
acquisition, and fully reflected at fair value, and all identifiable
intangible assets are separately disclosed if they are clearly sep-
arable or if their recognition arises from a contractual or other
legal right. Any difference arising between the cost of acquisi-
tion and the (share of) net assets after purchase price allocation
is recognized as goodwill. The goodwill of subsidiaries is mea-
sured in the functional currency of the subsidiary.
Entities acquired are included in the consolidation for the first
time as subsidiaries by offsetting the carrying amount of the
respective parent company’s investment in them against their
assets and liabilities. Contingent consideration is recognized at
fair value as of the date of first-time consolidation. Subsequent
changes in value do not result in an adjustment to the valuation
at the time of acquisition. (Incidental) costs related to the acqui-
sition of subsidiaries are not included in the purchase price.
Instead, they are recognized through profit and loss in other
operating charges in the period in which they occur.
In the recognition of acquisitions of less than 100 percent, non-
controlling interests are measured at the fair value of the share
of net assets that they represent. We do not apply the option of
measuring non-controlling interests at their fair value (full
goodwill method).
114 Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
Henkel Annual Report 2013
Currency translation
The annual financial statements of the consolidated companies,
including the hidden reserves and hidden charges of Group
companies recognized under the purchase method, and also
goodwill arising on consolidation, are translated into euros
using the functional currency method outlined in International
Accounting Standard (IAS) 21 “The Effects of Changes in Foreign
Exchange Rates.” The functional currency is the currency in
which the foreign company predominantly generates funds and
makes payments. As the functional currency for all the compa-
nies included in the consolidation is generally the local cur-
rency of the company concerned, assets and liabilities are trans-
lated at closing rates, while income and expenses are translated
at the average rates for the year, based on an approximation of
the actual rates at the date of the transaction. Equity items are
recognized at historical exchange rates. The differences arising
from using average rather than closing rates are taken to equity
and shown as other components of equity or non-controlling
interests, and remain neutral in respect of net income until the
shares are divested.
In the subsidiaries’ annual financial statements, transactions in
foreign currencies are converted at the rates prevailing at the
time of the transaction. Financial assets and liabilities in for-
eign currencies are measured at closing rates and recognized in
profit or loss. For the main currencies in the Group, the follow-
ing exchange rates have been used based on 1 euro:
Currencies
Chinese yuan
Mexican peso
Polish zloty
Russian ruble
Turkish lira
US dollar
ISO code
CNY
MXN
PLN
RUB
TRY
USD
Average exchange rate
Exchange rate on December 31
2012
8.10
16.90
4.18
39.93
2.31
1.28
2013
8.16
16.97
4.20
42.34
2.53
1.33
2012
8.22
17.19
4.07
40.33
2.36
1.32
2013
8.35
18.07
4.15
45.32
2.96
1.38
Henkel Annual Report 2013
Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
115
Recognition and measurement methods
Summary of selected measurement methods
Items in the consolidated statement of financial position
Measurement method
Assets
Goodwill
Other intangible assets
with indefinite useful lives
with definite useful lives
Property, plant and equipment
Financial assets (categories per IAS 39)
Lower of carrying amount and recoverable amount (“impairment only” method)
Lower of carrying amount and recoverable amount (“impairment only” method)
(Amortized) cost less any impairment losses
(Depreciated) cost less any impairment losses
“Loans and receivables”
(Amortized) cost using the effective interest method
“Available for sale”
“Held for trading”
“Fair value option”
Other assets
Inventories
Assets held for sale
Fair value with gains or losses recognized directly in equity 1
Fair value through profit or loss
Fair value through profit or loss
(Amortized) cost
Lower of cost and net realizable value
Lower of cost and fair value less costs to sell
1 Apart from permanent impairment losses and effects arising from measurement in a foreign currency.
Liabilities
Provisions for pensions and similar obligations
Present value of future obligations (projected unit credit method)
Other provisions
Settlement amount
Financial liabilities (categories per IAS 39)
“Measured at amortized cost”
(Amortized) cost using the effective interest method
“Held for trading”
Other liabilities
Fair value through profit or loss
Settlement amount
The methods of recognition and measurement, which are basi-
cally unchanged from the previous year, are described in detail
in the notes relating to the individual items of the statement of
financial position on these pages. Also provided as part of the
report on our financial instruments (Note 21 on pages 140 to
152) are the disclosures relevant to IFRS 7 showing the break-
down of our financial instruments by category, our methods for
fair value measurement, and the derivative financial instru-
ments that we use.
Changes in the methods of recognition and measurement aris-
ing from revised and new standards are applied retrospectively,
provided that the effect is material and there are no alternative
regulations that supersede the standard concerned. The consol-
idated statement of income from the previous year and the
opening balance of the consolidated statement of financial
position for this comparative period are adjusted as if the new
methods of recognition and measurement had always been
applied.
116 Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
Henkel Annual Report 2013
Accounting estimates, assumptions and discretionary
judgments
Application of IAS 8 to accounting policies
In application of IAS 8 paragraph 28 ff., the following informa-
tion is reported:
In June 2011, the International Accounting Standards Board
(IASB) published amendments to IAS 19 “Employee Benefits”
(IAS 19, revised 2011). IAS 19 revised replaces the expected income
from plan assets and the interest expense on the pension obliga-
tions with a uniform net interest component. The announce-
ment is applicable for fiscal years beginning on or after January 1,
2013. IAS 19 revised requires retrospective application and the
presentation of the effects of the first-time application on the
opening balance at January 1, 2012. The retrospective adjustment
led to an increase of 40 million euros in interest expense for
fiscal 2012. Actuarial gains increased accordingly by 40 million
euros. Following application of IAS 19 revised, the interest result
for the 2012 fiscal year amounts to –182 million euros (prior to
adjustment: –142 million euros).
In addition, IAS 19 revised provides for recognition in profit
and loss of non-vested past-service costs as they occur. We did
not adjust our pension obligations retrospectively for the 2012
fiscal year as there was no material effect on the presentation
of the consolidated financial statements.
Preparation of the consolidated financial statements is based
on a number of accounting estimates and assumptions. These
have an impact on the reported amounts of assets, liabilities
and contingent liabilities at the reporting date and the disclo-
sure of income and expenses for the reporting period. The
actual amounts may differ from these estimates.
The accounting estimates and their underlying assumptions
are based on past experience and are continually reviewed.
Changes in accounting estimates are recognized in the period
in which the change takes place where such change exclusively
affects that period. A change is recognized in the period in
which it occurs and in later periods where such change affects
both the reporting period and subsequent periods. The judg-
ments of the Management Board regarding the application of
those IFRSs which have a significant impact on the consoli-
dated financial statements are presented in particular in the
explanatory notes on taxes on income (Note 30 on pages 155 to
157), intangible assets (Note 1 on pages 119 to 122), pension obli-
gations (Note 15 on pages 128 to 136), income tax provisions and
other provisions (Note 16 on page 137), financial instruments
(Note 21 on pages 140 to 152) and share-based payment
plans (Note 33 on pages 158 and 159).
Essentially, discretionary judgments are made in respect of the
following two areas:
• The US dollar liabilities of Henkel of America, Inc., Wilmington,
USA, are set off against sureties of Henkel US LLC, Wilmington,
USA, as the deposit and the loan are with the same lender and
of the same maturity, there is a legal right to set off these sums,
and the Group intends to settle net.
• The demarcation of the cash-generating units as explained
in Note 1 on pages 119 to 122.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
117
New international accounting regulations according
to International Financial Reporting Standards (IFRS)
Accounting methods applied for the first time in the
year under review
Accounting regulations not applied in advance of their
effective date
The following standards and amendments to existing standards
of possible relevance to Henkel, which have been adopted into
EU law (endorsement mechanism) but are not yet mandatory,
have not been applied early:
IAS 1 (Amendment) “Presentation of Items of
Other Comprehensive Income”
IAS 19 revised “Employee Benefits”
IAS 36 (Amendment) “Impairment of Assets”
IFRS 7 (Amendment) “Disclosures – Offsetting
Financial Assets and Liabilities”
IFRS 13 “Fair Value Measurement”
General standard “Improvements
to IFRS 2009–2011”
Significance
relevant
relevant
relevant
relevant
relevant
relevant
• In June 2012, the IASB published amendments to IAS 1
“Presentation of Financial Statements.” In the future, items
of other comprehensive income in the consolidated state-
ment of comprehensive income which are later reclassified
(“recycled”) to the statement of income must be presented
separately from items of other comprehensive income
which will never be reclassified.
• In June 2011, the IASB published amendments to IAS 19
“Employee Benefits” (IAS 19, revised 2011). The impact on the
consolidated financial statements is presented on page 116.
• The Amendment to IAS 36 includes revisions to the dis-
closure requirements if the recoverable amount for the
impaired assets was determined on the basis of fair value
less costs of disposal. The change will be early adopted.
• In December 2011, the IASB published amendments to
IFRS 7 “Financial Instruments: Disclosures.” Disclosures
with respect to offsetting financial assets and liabilities
encompass the duty to disclose both netted financial instru-
ments and any unnetted financial instruments that are sub-
ject to an enforceable master netting agreement or similar
agreement.
• IFRS 13 “Fair Value Measurement,” which was published in
May 2011, governs the measurement of fair value. Fair value
is defined as exit price, meaning the price that would be
realized in the sale of an asset or the price that would have
to be paid to transfer an obligation.
• Adjustments arising from the annual improvement cycle
are intended to clarify existing regulations. They also pro-
vide for changes that affect accounting, methods, valuation
and the information reported in the notes to the consolidated
financial statements. The standards affected are IAS 1, IAS 16,
IAS 32, IAS 34 and IFRS 1.
The first-time application of the amended standards had a
material impact on the presentation of our consolidated finan-
cial statements only in connection with IAS 19 revised.
Accounting regulations not applied in advance
of their effective date
Mandatory for fiscal years
beginning on or after
IAS 28 (Amendment) “Investments in
Associates and Joint Ventures”
IAS 32 (Amendment) “Offsetting Financial
Assets and Liabilities”
IAS 39 (Amendment) “Novation of
Derivatives and Continuation of
Hedge Accounting”
IFRS 10 “Consolidated Financial
Statements”
IFRS 11 “Joint Arrangements”
IFRS 12 “Disclosure of Interest in
Other Entities”
IFRS 10 (Amendment), IFRS 11
(Amendment) and IFRS 12 (Amendment)
“Transition Guidance”
January 1, 2014
January 1, 2014
January 1, 2014
January 1, 2014
January 1, 2014
January 1, 2014
January 1,2014
• In December 2011, the IASB published amendments to
IAS 32 “Financial Instruments: Presentation.” The amend-
ment to IAS 32 explains and clarifies the criteria for offset-
ting financial assets and financial liabilities in the state-
ment of financial position. The amendment to IAS 32 is
mandatory for fiscal years beginning on or after January 1,
2014.
• In May 2011, the IASB published the new standards IFRS 10
“Consolidated Financial Statements,” IFRS 11 “Joint Arrange-
ments,” and IFRS 12 “Disclosure of Interest in Other Entities,”
as well as amendments to IAS 28 “Investments in Associ-
ates.” Under the new concept of IFRS 10, control exists when
the potential parent company holds decision power over the
potential subsidiary based on voting rights or other rights, it
is exposed to positive and negative variability in returns
from the subsidiary, and these returns may be affected by
the decision power held by the parent. Under the new con-
cept of IFRS 11, a distinction is made in a joint arrangement
as to whether it is a joint operation or a joint venture. In a
joint operation, the individual rights and obligations are
accounted for proportionately in the consolidated financial
statements. In contrast, joint ventures are represented in
the consolidated financial statements using the equity
method. As part of the adoption of IFRS 11, adjustments
were also made to IAS 28. The new IFRS 12 expands the dis-
closure requirements for interests in other entities. The
118 Notes to the consolidated financial statements
Accounting principles and methods applied in preparation of the consolidated financial statements
Henkel Annual Report 2013
amendments relate to clarifications and additional changes
to ease transition to IFRS 10, IFRS 11, and IFRS 12. The
new standards and the amendments to standards must be
applied beginning January 1, 2014. The amendments will
have no impact on the scope of consolidation.
• With the amendment to IAS 39 in June 2013, a derivative
maintains its designation as a hedging instrument under
hedge accounting even if it is novated to a central counter-
party as the result of legal requirements, provided certain
criteria are met.
These new standards and amendments to existing standards
will be applied by Henkel from fiscal 2014 or later. Unless
otherwise indicated, we expect the future application of the
aforementioned regulations not to have a significant impact
on the presentation of the financial statements.
Accounting regulations not yet adopted into EU law
In fiscal 2013, the IASB issued the following standards and
amendments to existing standards of relevance to Henkel,
which still have to be adopted into EU law (“endorsement
mechanism”) before they become applicable:
Accounting regulations not yet adopted into EU law
IAS 19 (Amendment) “Defined Benefit
Plans: Employee Contributions”
IFRS 9 “Financial Instruments”
IFRS 7 (Amendment) and IFRS 9 (Amend-
ment) “Mandatory Effective Date and
Transition Disclosure“
IFRIC 21 “Levies”
General standard “Improvements
to IFRS 2010–2012”
General standard “Improvements
to IFRS 2011–2013”
Mandatory for fiscal years
beginning on or after
January 1, 2015
open
open
January 1, 2014
January 1, 2015
January 1, 2015
These standards and amendments to existing standards will be
applied by Henkel starting in fiscal 2014 or later.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
119
Notes to the consolidated statement of financial position
The measurement and recognition policies for financial statement items are described in the relevant note.
Non-current assets
The following unchanged, standardized useful lives are
applied:
All non-current assets with definite useful lives are depreciated
or amortized using the straight-line method on the basis of esti-
mated useful lives. The useful life estimates are reviewed annu-
ally. If facts or circumstances indicate the need for impairment,
the recoverable amount is determined. It is measured as the
higher of the fair value less costs to sell (net realizable value)
and the value in use. Impairment losses are recognized if the
recoverable amounts of the assets are lower than their carrying
amounts, and are charged to the relevant functions.
Useful life
in years
Intangible assets with definite useful lives
Residential buildings
Office buildings
Research and factory buildings, workshops,
stores and staff buildings
Plant facilities
Machinery
Office equipment
Vehicles
Factory and research equipment
3 to 20
50
40
25 to 33
10 to 25
7 to 10
10
5 to 20
2 to 5
(1) Intangible assets
Cost
in million euros
At January 1, 2012
Acquisitions
Divestments
Additions
Disposals
Reclassifications into assets held for sale 1
Reclassifications
Translation differences
At December 31, 2012 / January 1, 2013
Acquisitions
Divestments
Additions
Disposals
Reclassifications into assets held for sale
Reclassifications
Translation differences
At December 31, 2013
Trademark rights and other rights
Assets with
indefinite useful
lives
Assets
with definite
useful lives
Internally
generated
intangible
assets with
definite useful
lives
Goodwill
Total
1,248
16
–
–
–
1
–
– 23
1,242
–
–
–
–
–
–
– 47
1,195
1,538
14
–
5
– 7
–
4
– 17
1,537
1
–
9
– 22
–
3
– 79
1,449
174
–
–
24
–
–
3
– 1
200
–
–
23
– 5
–
1
– 4
215
6,723
60
–
–
–
– 11
–
– 100
6,672
11
– 2
–
–
– 5
–
– 309
6,367
9,683
90
–
29
– 7
– 10
7
– 141
9,651
12
– 2
32
– 27
– 5
4
– 439
9,226
1 Of which: 1 million euros acquisition costs and 0 million euros write-downs arising from reclassification of assets held for sale, as disposal is no longer intended.
120 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Accumulated amortization/impairment
in million euros
At January 1, 2012
Divestments
Write-ups
Scheduled amortization
Impairment losses
Disposals
Reclassifications into assets held for sale
Reclassifications
Translation differences
At December 31, 2012 / January 1, 2013
Divestments
Write-ups
Scheduled amortization
Impairment losses
Disposals
Reclassifications into assets held for sale
Reclassifications
Translation differences
At December 31, 2013
Net book values
in million euros
At December 31, 2013
At December 31, 2012
Trademark rights and other rights
Assets with
indefinite useful
lives
Assets
with definite
useful lives
Internally
generated
intangible
assets with
definite useful
lives
Goodwill
Total
13
–
–
–
–
–
–
–
–
13
–
– 5
–
8
–
–
–
–
16
789
–
–
86
–
– 7
–
–
– 7
861
–
–
81
–
– 21
–
– 1
– 48
872
101
–
–
20
–
–
–
–
–
121
–
–
20
–
– 5
–
1
– 2
135
11
–
–
–
–
–
–
–
–
11
–
–
–
5
–
– 2
–
–
14
914
–
–
106
–
– 7
–
–
– 7
1,006
–
– 5
101
13
– 26
– 2
–
– 50
1,037
Trademark rights and other rights
Assets with
indefinite useful
lives
Assets
with definite
useful lives
Internally
generated
intangible
assets with
definite useful
lives
Goodwill
Total
1,179
1,229
577
676
80
79
6,353
6,661
8,189
8,645
Goodwill represents the future economic benefit of assets that
are acquired through business combinations and not individu-
ally identifiable and separately recognized, as well as expected
synergies, and is recognized at cost. Trademarks and other
rights acquired for valuable consideration are stated at pur-
chase cost, while internally generated software is stated at
manufacturing cost.
Additions to internally generated intangible assets mostly
reflect investments in consolidating and optimizing our IT
system environment for managing business processes in the
Asia-Pacific region.
The change in goodwill resulting from acquisitions and
divestments made in the fiscal year is presented in the sec-
tion “Acquisitions and divestments” on pages 111 and 112.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
121
Goodwill as well as trademarks and other rights with indefinite
useful lives are subjected to an impairment test at least once a
year and also when indicators of impairment are present
(“impairment only” approach).
Amortization and impairment of trademark rights and other
rights are recognized as selling expenses. Amortization and
impairment of other intangible assets are allocated to the
relevant functions in the consolidated statement of income.
reportable segment Industrial Adhesives is comprised of the
two business areas Packaging, Consumer Goods and Construc-
tion Adhesives; and Transport, Metal, General Industry and
Electronics. Goodwill at our Packaging, Consumer Goods and
Construction Adhesives business in fiscal 2013 amounted to
1,782 million euros (previous year: 1,880 million euros), while
goodwill at Transport, Metal, General Industry and Electronics
had a value of 1,670 million euros in 2013 (previous year:
1,752 million euros).
In the course of our annual impairment test, we reviewed the
carrying amounts of goodwill and trademark rights and other
rights with indefinite useful lives. The following table shows
the cash-generating units together with the associated goodwill
at book value at the reporting date. The description of the cash-
generating units can be found in the notes to the consolidated
financial statements, Note 34 on pages 159 and 160 and in the
Group management report on pages 78 to 89.
Book values – Goodwill
Cash-generating units (summarized)
in million euros
December 31,
2012
December 31,
2013
Goodwill
Goodwill
Laundry
Home Care
Total Laundry & Home Care
Branded Consumer Goods
Hair Salon
Total Beauty Care
Industrial Adhesives
Adhesives for Consumers,
Craftsmen and Building
Total Adhesive Technologies
689
788
1,477
1,058
100
1,158
3,632
394
4,026
653
753
1,406
1,026
98
1,124
3,452
371
3,823
We assess goodwill impairment and impairment to trademarks
and other rights according to the fair-value-less-costs-to-sell
approach on the basis of future estimated cash flows which are
obtained from corporate budgets. The determination of fair
value (before deduction of costs to sell) is allocated to valuation
level 3 (see Note 21 on pages 140 to 152). The assumptions upon
which the essential planning parameters are based reflect expe-
rience gained in the past, aligned to current information pro-
vided by external sources. Budgets are prepared on the basis of
a financial planning horizon of three years. For the period after
that, a growth rate in a range between 1 and 2 percent in the
cash flows is assumed for the purpose of impairment testing.
The US dollar to euro exchange rate applied is 1.32. Taking into
account specific tax effects, the cash flows in all cash-generat-
ing units are discounted at different rates reflecting the
weighted average cost of capital (WACC) in each business unit:
6.00 percent after tax for Laundry & Home Care and Beauty
Care, and 7.75 percent after tax for Adhesive Technologies. The
In the Laundry & Home Care business unit, we have assumed
an increase in sales during the three-year detailed forecasting
horizon of 3 to 4 percent per year, with a slight increase in mar-
ket share. Sales growth in the Beauty Care business unit over
the three-year forecasting horizon is budgeted at around 4 per-
cent per annum. Here, too, we expect a slight increase in market
share. Sales in the Adhesive Technologies business unit are
expected to grow by around 6 percent per annum on average
over the detailed three-year forecasting horizon, and thus above
the market average.
In all the business units, we assume that a future increase in
the cost of raw materials can be extensively offset by cost reduc-
tion measures in purchasing and by passing the increase on to
our customers, as well as through the implementation of effi-
ciency improvement measures. Given our continued pro-active
management of the portfolio, we anticipate achieving higher
gross margins in all our business units.
The impairment tests revealed sufficient impairment buffers
so that, as in the previous year, no impairment of goodwill was
required.
Trademark rights and other rights with indefinite useful lives
are presented in the following table.
Book values – Trademark rights and other rights
by business area (summarized)
in million euros
Laundry
Home Care
Total Laundry & Home Care
Branded Consumer Goods
Hair Salon
Total Beauty Care
Industrial Adhesives
Adhesives for Consumers,
Craftsmen and Building
Total Adhesive Technologies
December 31,
2012
December 31,
2013
Trademark and
other rights with
indefinite useful
lives
Trademark and
other rights with
indefinite useful
lives
381
244
625
460
13
473
48
83
131
359
234
593
442
13
455
51
80
131
122 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
The trademark rights with indefinite useful lives with a net book
value of 1,179 million euros (previous year: 1,229 million euros)
are established in their markets and will continue to be inten-
sively promoted. Moreover, there are no other statutory, regula-
tory or competition-related factors that limit our usage of our
brand names. The value of trademarks and other rights with
indefinite useful lives attributable to our Industrial Adhesives
segment is composed of 40 million euros (previous year: 42 mil-
lion euros) for our Packaging, Consumer Goods and Construc-
tion Adhesives businesses, and 40 million euros (previous year:
41 million euros) for our Transport, Metal, General Industry and
Electronics businesses.
Our annual impairment tests on trademark rights and other
rights with indefinite useful lives with a total value of 1,179 mil-
lion euros (previous year: 1,229 million euros) resulted in
impairment losses of 8 million euros (previous year: 0 million
euros) in our Laundry & Home Care business unit. An impair-
ment reversal of 5 million euros was made in fiscal 2013 for
trademark rights in our Adhesive Technologies business unit.
The company also intends to continue using the brands dis-
closed as having definite useful lives. No impairment losses
were registered with respect to trademark rights and other
rights with definite useful lives in 2013.
(2) Property, plant and equipment
Cost
in million euros
At January 1, 2012
Acquisitions
Divestments
Additions
Disposals
Reclassifications into assets
held for sale
Reclassifications
Translation differences
At December 31, 2012 / January 1, 2013
Acquisitions
Divestments
Additions
Disposals
Reclassifications into assets held for sale
Reclassifications
Translation differences
At December 31, 2013
Land, land rights
and buildings
Plant and
machinery
Factory and
office equipment
Assets in the
course of
construction
1,998
–
–
32
– 23
– 5
46
– 10
2,038
10
– 8
21
– 37
– 2
44
– 66
2,000
2,668
4
–
106
– 107
– 7
109
– 10
2,763
6
– 15
86
– 92
–
109
– 80
2,777
927
–
–
66
– 72
– 2
35
– 5
949
–
– 4
61
– 91
–
30
– 31
914
227
–
–
189
– 1
–
– 197
– 2
216
1
–
236
– 4
–
– 188
– 10
251
Total
5,820
4
–
393
– 203
– 14
– 7
– 27
5,966
17
– 27
404
– 224
– 2
– 5
– 187
5,942
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
123
Accumulated depreciation/impairment
in million euros
At January 1, 2012
Divestments
Write-ups
Scheduled depreciation
Impairment losses
Disposals
Reclassifications into assets
held for sale
Reclassifications
Translation differences
At December 31, 2012 / January 1, 2013
Divestments
Write-ups
Scheduled depreciation
Impairment losses
Disposals
Reclassifications into assets held for sale
Reclassifications
Translation differences
At December 31, 2013
Net book values
in million euros
At December 31, 2013
At December 31, 2012
Land, land rights
and buildings
Plant and
machinery
Factory and
office equipment
Assets in the
course of
construction
913
–
–
58
2
– 16
– 2
–
– 1
954
– 4
–
57
3
– 27
– 2
–
– 20
961
1,933
–
– 1
148
10
– 100
– 4
–
– 9
1,977
– 12
–
152
13
– 89
–
– 1
– 48
1,992
710
–
–
86
–
– 71
– 1
–
– 3
721
– 3
–
82
4
– 89
–
1
– 21
695
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
– 1
– 1
Land, land rights
and buildings
Plant and
machinery
Factory and
office equipment
1,039
1,084
785
786
219
228
Assets in the
course of
construction
252
216
Total
3,556
–
– 1
292
12
– 187
– 7
–
– 13
3,652
– 19
–
291
20
– 205
– 2
–
– 90
3,647
Total
2,295
2,314
Additions are stated at purchase or manufacturing cost. The
latter includes direct costs and appropriate proportions of neces-
sary overheads. Interest charges on borrowings are not included,
as Henkel does not currently hold any qualifying assets in accor-
dance with IAS 23 “Borrowing Costs.” A qualifying asset is an
asset that necessarily takes a substantial period of time to get
ready for its intended use. Cost figures are shown net of invest-
ment grants and allowances. Incidental acquisition costs
incurred in order to make the asset ready for the intended use
are capitalized. An overview of the primary investment projects
undertaken during the fiscal year can be found on page 62 in
the Group management report.
At December 31, 2013, property, plant and equipment with a
carrying amount of 1 million euros had been pledged as secu-
rity for existing liabilities. The periods over which the assets are
depreciated are based on their estimated useful lives as set out
on page 119. Scheduled depreciation and impairment losses
recognized are allocated to the relevant functions in the consol-
idated statement of income.
Of the impairment losses amounting to 20 million euros,
structure optimization measures attributable to the Laundry &
Home Care business unit accounted for 4 million euros. In the
Adhesive Technologies business unit, impairment losses of
11 million euros were recognized as a result of production
optimization measures.
124 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
(3) Other financial assets
Analysis
in million euros
Non-current
Current
Total
Non-current
Current
December 31, 2012
December 31, 2013
Receivables from associated companies
Financial receivables from third parties
Derivative financial instruments
Investments accounted for at equity
Other investments
Receivable from Henkel Trust e.V.
Securities and time deposits
Financial collateral provided
Sundry financial assets
Total
–
15
204
6
18
–
–
–
15
258
1
44
54
–
–
20
2,241
4
79
2,443
1
59
258
6
18
20
2,241
4
94
2,701
–
15
95
5
18
–
–
–
15
148
–
17
57
–
–
120
2,380
26
64
2,664
Total
–
32
152
5
18
120
2,380
26
79
2,812
With the exception of investments, derivatives, securities and
time deposits, other financial assets are measured at amortized
cost.
The receivable from Henkel Trust e.V. relates to pension pay-
ments made by Henkel AG & Co. KGaA to retirees, for which
reimbursement can be claimed from Henkel Trust e.V.
Included under securities and time deposits are monies depos-
ited as part of our short-term financial management arrange-
ments. The securities involved are fixed-interest and floating-
interest bonds. All the bonds are publicly listed and can be sold
at short notice.
Sundry non-current financial assets include among others
receivables from employees. The sundry current financial
assets include the following:
• Receivables from sureties and guarantee deposits amount-
ing to 34 million euros (previous year: 38 million euros)
• Receivables from suppliers amounting to 9 million euros
(previous year: 13 million euros)
• Receivables from employees amounting to 11 million euros
(previous year: 9 million euros)
(4) Other assets
Analysis
in million euros
Tax receivables
Payments on account
Overfunding of pension obligations
Reimbursement rights related to employee
benefits
Accruals
Sundry other assets
Total
December 31, 2012
Non-current
Current
7
–
4
84
6
16
117
117
20
–
5
56
18
216
Total
124
20
4
89
62
34
333
December 31, 2013
Non-current
Current
3
–
3
89
20
1
116
136
17
–
7
59
22
241
Total
139
17
3
96
79
23
357
The reimbursement rights related to employee benefits pertain
to defined benefit pension obligations. The reimbursement
rights and the pension obligations are reported unnetted in the
statement of financial position per IAS 19.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
125
of the inventories are above their realizable fair values. The
resultant valuation allowance amounted to 125 million euros
(previous year: 119 million euros). The carrying amount of
inventories recognized at fair value less costs to sell amounted
to 260 million euros. The carrying amount of inventories
pledged as security for liabilities amounted to 30 million euros.
Analysis of inventories
in million euros
Raw materials and supplies
Work in progress
Finished products and merchandise
Payments on account for merchandise
Total
December
31, 2012
December
31, 2013
471
62
942
3
1,478
431
56
1,000
7
1,494
(7) Trade accounts receivable
Trade accounts receivable amounted to 2,370 million euros
(previous year: 2,021 million euros). They are all due within
one year. Valuation allowances have been recognized in respect
of specific risks as appropriate. Overall, we recognized total
valuation allowances of 17 million euros (previous year: 30 mil-
lion euros).
Trade accounts receivable
in million euros
Trade accounts receivable, gross
less: cumulative valuation allowances on trade
accounts receivable
Trade accounts receivable, net
December
31, 2012
December
31, 2013
2,130
2,468
109
2,021
98
2,370
Development of valuation allowances
on trade accounts receivable
in million euros
Valuation allowances at January 1
Additions
Transfer of receivables
Currency translation effects
Valuation allowances at December 31
2012
2013
100
27
– 17
– 1
109
109
13
– 20
– 4
98
(5) Deferred taxes
Deferred taxes are recognized for temporary differences
between the valuation of an asset or a liability in the financial
statements and its tax base, for tax losses carried forward and
for unused tax credits. This also applies to temporary differ-
ences in valuation arising through acquisitions, with the
exception of goodwill.
Deferred tax liabilities on taxable temporary differences related
to shares in subsidiaries are recognized to the extent that a
reversal of this difference is expected in the foreseeable future.
Changes in the deferred taxes in the statement of financial
position result in deferred tax expenses or income unless
the underlying item is directly recognized in equity. For items
recognized directly in equity, the associated deferred taxes are
also recognized in equity.
The valuation, recognition and breakdown of deferred taxes in
respect of the various items in the statement of financial posi-
tion are disclosed under Note 30 (“Taxes on income”) on pages
155 to 157.
(6) Inventories
In accordance with IAS 2, reported under inventories are those
assets that are intended to be sold in the ordinary course of busi-
ness (finished products and merchandise), those in the process
of production for such sale (unfinished products) and those to
be utilized or consumed in the course of manufacture or the
rendering of services (raw materials and supplies). Payments
on account made for the purpose of purchasing inventories
are likewise disclosed under the inventories heading.
Inventories are measured at the lower of cost and net realizable
value.
Inventories are measured using either the “first in, first out”(FIFO)
or the average cost method. Manufacturing cost includes not
only the direct costs but also appropriate portions of necessary
overheads (for example goods-in department, raw material
storage, filling, costs incurred through to the finished goods
warehouse), production-related administrative expenses, the
costs of the retirement pensions of people who are employed
in the production process, and production-related amortization/
depreciation. The overhead add-ons are calculated on the basis
of average capacity utilization. Not included, however, are interest
expenses incurred during the manufacturing period.
The net realizable value is determined as an estimated selling
price less costs yet to be incurred through to completion, and
necessary selling and distribution costs. Write-downs to the net
realizable value are made if, at year-end, the carrying amounts
126 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
(8) Cash and cash equivalents
Recognized under cash and cash equivalents are liquid funds,
sight deposits and other financial assets with an original term
of not more than three months. In accordance with IAS 7, also
recognized under cash equivalents are shares in money market
funds which, due to their first-class credit rating and invest-
ment in extremely short-term money market securities,
undergo only minor value fluctuations and can be readily con-
verted within one day into known amounts of cash. Utilized
bank overdrafts are recognized in the statement of financial
position as liabilities to banks.
The volume of cash and cash equivalents decreased compared
to the previous year, from 1,238 million euros to 1,051 million
euros. Of this figure, 873 million euros (previous year: 913 mil-
lion euros) relate to cash and 178 million euros (previous year:
325 million euros) to cash equivalents. The change is shown in
the consolidated statement of cash flows.
(9) Assets and liabilities held for sale
Assets held for sale are assets that can be sold in their current
condition and whose sale is very probable. Disposal must be
expected within one year from the time of reclassification as
held for sale. Such assets may be individual assets, groups of
assets (disposal groups) or business operations (discontinued
operations). Assets held for sale are no longer subject to sched-
uled depreciation and amortization and are instead recognized
at the lower of carrying amount and fair value less costs to sell
(level 3), which is determined by the current price negotiations
with potential buyers.
Compared to December 31, 2012, assets held for sale declined by
2 million euros to 36 million euros. Liabilities held for sale rose
from 9 million euros to 29 million euros in the same period.
This increase is due in part to the reclassification of the assets
and liabilities of our companies in Iran as assets and liabilities
held for sale. We intend to sell the companies within twelve
months. The impairments resulting from the measurement of
the assets at the lower of carrying amount and fair value were
recognized through profit and loss. An additional charge is also
expected to be incurred as a result of the deconsolidation of the
two companies. We expect the entire expense connected with
the sale to be around 55 million euros. The planned sale marks
our complete withdrawal from Iran.
In addition, our assets held for sale increased as a result of
the reclassification of the assets of a non-core activity in
the Adhesive Technologies business unit. This was partially
offset by the transfer to the buyer of the assets of Chemofast
Anchoring GmbH. As of December 31, 2012, the assets and lia-
bilities of the company had been classified as “held for sale.”
Assets and liabilities held for sale
in million euros
Intangible assets and property, plant and equipment
Inventories and trade accounts receivable
Cash and cash equivalents
Other assets
Provisions
Borrowings
Other liabilities
Net assets
(10) Issued capital
Issued capital
in million euros
Ordinary bearer shares
Preferred bearer shares
Capital stock
December
31, 2013
7
11
10
8
– 17
– 6
– 6
7
December
31, 2012
December
31, 2013
260
178
438
260
178
438
Comprising:
259,795,875 ordinary shares, 178,162,875 non-voting preferred shares.
All the shares are fully paid in. The ordinary and preferred
shares are bearer shares of no par value, each of which repre-
sents a nominal proportion of the capital stock amounting to
1 euro. The liquidation proceeds are the same for all shares. The
number of ordinary shares issued remained unchanged from
the previous year. The number of preferred shares in circula-
tion is also unchanged from the previous year and amounted
to 174,482,305 shares at December 31, 2013.
According to Art. 6 (5) of the Articles of Association, the
Personally Liable Partner is authorized – with the approval of
the Shareholders’ Committee and of the Supervisory Board – to
increase the capital of the corporation in one or more install-
ments at any time until April 18, 2015, by as much as 25.6 mil-
lion euros (25.6 million shares) in total by issuing new non-vot-
ing preferred shares to be paid up in cash (authorized capital).
All shareholders are essentially assigned pre-emptive rights.
However, these may be set aside where necessary in order to
grant to holders of bonds with warrants or conversion rights
issued by the corporation, or one of the companies dependent
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
127
upon it, pre-emptive rights to new shares corresponding to
those that would accrue to such bondholders following the exer-
cise of their warrant or conversion rights, or if the issue price
of the new shares is not significantly below the quoted market
price at the time of issue price fixing. Pre-emptive rights may
also be set aside where necessary in order to dispose of frac-
tional amounts.
On April 19, 2010, the Annual General Meeting of Henkel AG &
Co. KGaA resolved to authorize the Personally Liable Partner to
acquire, by April 18, 2015, ordinary or preferred shares of the
corporation representing a nominal proportion of the capital
stock of not more than 10 percent. This authorization can be
exercised for any legal purpose. To the exclusion of the pre-
emptive rights of existing shareholders, treasury shares may be
used for transferring to third parties for the purpose of acquir-
ing companies or investing in companies. Treasury shares may
also be sold to third parties against payment in cash, provided
that the selling price is not significantly below the quoted mar-
ket price at the time of share disposal. The shares may likewise
be used to satisfy warrants or conversion rights granted by the
corporation.
The Personally Liable Partner has also been authorized – with the
approval of the Shareholders’ Committee and of the Supervisory
Board – to cancel treasury shares without the need for further res-
olution by the Annual General Meeting. The proportion of capital
stock represented by treasury shares issued or sold on the basis of
these authorizations must not exceed a total of 10 percent. Also to
be taken into account in this restriction are shares used to service
bonds with warrants or conversion rights or a conversion obliga-
tion, issued by the corporation or one of the companies depen-
dent upon it, where these bonds were or are issued with the pre-
emptive rights of existing shareholders excluded.
Treasury shares held by the corporation at December 31, 2013
amounted to 3,680,570 preferred shares. This represents
0.84 percent of the capital stock and a proportional nominal
value of 3.7 million euros.
(11) Capital reserve
The capital reserve comprises the amounts received in previous
years in excess of the nominal value of preferred shares and
convertible warrant bonds issued by Henkel AG & Co. KGaA.
(12) Retained earnings
Recognized in retained earnings are the following:
• Amounts allocated in the financial statements of Henkel AG
& Co. KGaA in previous years
• Amounts allocated from consolidated net income less those
amounts attributable to non-controlling interests
• Buy-back of treasury shares by Henkel AG & Co. KGaA at cost
and the proceeds from their disposal
• Actuarial gains and losses recognized in equity
• The acquisition or disposal of ownership interests in sub-
sidiaries with no change in control
For details on the acquisition of ownership interests in subsid-
iaries with no change in control in fiscal 2013, please see the
section “Acquisitions and divestments” on pages 111 and 112.
(13) Other components of equity
Reported under this heading are differences arising from the
currency translation of annual financial statements of foreign
subsidiaries and also the effects arising from the valuation in
total comprehensive income of financial assets in the “Available
for sale” category and of derivative financial instruments for
which hedge accounting is used. The latter are derivatives used
in connection with cash flow hedges or hedges of a net invest-
ment in a foreign entity. Due in particular to the depreciation of
the US dollar versus the euro, the negative difference attribut-
able to shareholders of Henkel AG & Co. KGaA arising from cur-
rency translation grew compared to the figure at December 31,
2012, by –530 million euros to –1,336 million euros.
See also the explanatory notes on pages 26 to 28 of the Group
management report.
(14) Non-controlling interests
Recognized under non-controlling interests are equity shares
held by third parties measured on the basis of the proportion of
net assets.
128 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
To provide protection under civil law of the pension entitle-
ments of future and current pensioners of Henkel AG & Co.
KGaA against insolvency, we have transferred the proceeds of
the bond issued in 2005 and certain other assets to Henkel
Trust e.V. The trustee invests the cash with which it has been
entrusted in the capital market in accordance with investment
policies laid down in the trust agreement. In addition, we also
subsidize medical benefits for retired employees resident
mainly in the USA. Under these programs, retirees are reim-
bursed for a certain percentage of their medical expenses. We
build provisions during the employees’ service period and pay
the promised benefits when they are claimed.
The defined contribution plans are structured in such a way
that the corporation pays contributions to public or private sec-
tor institutions on the basis of statutory or contractual terms or
on a voluntary basis and has no further obligations regarding
the payment of benefits to employees. The contributions for
defined contribution plans excluding multi-employer plans for
the year under review amounted to 85 million euros (previous
year: 90 million euros). In 2013, we paid 46 million euros to
public sector institutions (previous year: 48 million euros) and
39 million euros to private sector institutions (previous year:
42 million euros).
The pension benefits paid from plan assets in the USA
increased from –45 million euros to –149 million euros in the
reporting period. The increase resulted from early benefit pay-
ments to former employees in the USA.
(15) Pension obligations
Description of the pension plans
Employees in companies included in the consolidated financial
statements have entitlements under company pension plans
which are either defined contribution or defined benefit plans.
These take different forms depending on the legal, financial
and tax regime of each country. The level of benefits provided is
based, as a rule, on the length of service and on the income of
the person entitled. Details on pension benefits for members of
the Management Board are provided in the remuneration report
on pages 33 to 41.
In defined benefit plans, the liability for pensions and other
post-employment benefits is calculated at the present value of
the future obligations (projected unit credit method). This actu-
arial method of calculation takes future trends in wages, sala-
ries and retirement benefits into account.
A total of around 67,600 plan participants qualify for benefits
under our pension programs. Of this figure, 28,300 are active
employees, 9,100 are former employees with vested benefits,
and 30,200 are retirees. The majority of the recipients of pen-
sion benefits are located in Germany and the USA. The pension
obligations are primarily financed via various external trust
assets that are legally independent of Henkel.
Active employees of Henkel in Germany participate in a defined
contribution system, “Altersversorgung 2004 (AV 2004),” which
was restructured in 2004. AV 2004 is an employer-financed
pension plan that reflects the personal income development of
employees during their career at Henkel and thus provides a
defined benefit pension. Henkel guarantees a minimum return
on the company’s contributions. The benefit essentially con-
sists of an annuity payable upon attainment of the retirement
age plus a lump-sum payment if the annuity threshold is
exceeded in the employee’s service period. In addition to age
and disability pensions, the plan benefits include surviving
spouse and surviving child benefits.
Employees who started at Henkel after April 1, 2011 participate
in the pension plan “Altersversorgung 2011 (AV 2011).” AV 2011
is an employer-financed, fund-linked retirement plan funded
by contributions based on the income development of the
employee. Henkel ensures its employees that a principal
amount is available upon retirement which is at least equiva-
lent to the level of principal contributions made by Henkel.
Henkel makes the pension contribution to an investment fund
established for the purpose of the company pension plan. Upon
attaining retirement age, the employee can choose between an
annuity through transfer of the superannuation lump-sum to
a pension fund, or a one-time payment.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
129
Multi-employer plans
Henkel provides defined pension benefits that are financed
by more than one employer. The following multi-employer
plans are treated as defined contribution plans because, due to
the limited share of the contribution volume in the plans, the
information available for each of the financing companies is
insufficient for defined benefit accounting. In the Henkel
Group, benefits from multi-employer plans are provided for
employees primarily in the USA and Japan. Withdrawal from
our multi-employer plans at the present time would incur a
one-time expense of around 25 million euros (previous year:
around 25 million euros).
The most significant information concerning our major multi-
employer plans is presented below:
Overview of multi-employer plans at December 31, 2013
Country
in million euros
USA
Japan
Japan
Japan
Share of plan
contribution volume
Coverage ratio
Contributions
Expected
contributions 2014
0.20 %
0.44 %
1.67 %
7.13 %
48 %
75 %
82 %
81 %
1.0
0.5
0.5
0.2
1.0
0.5
0.5
0.2
Assumptions
Group-wide, the obligations from our pension plans are valued
by an independent external actuary at the end of the fiscal year.
The calculations at the end of the fiscal year are based on the
actuarial assumptions below. These are given as the weighted
average. The mortality rates used are based on published statis-
tics and experience relating to each country. In Germany, the
assumptions are based on the “Heubeck 2005G” mortality table.
In the USA, the assumptions are based on the “RP 2000 projected
to 2030” mortality table. The valuation of pension obligations in
Germany was based essentially on the assumption of a 2 percent
increase in retirement benefits (previous year: 2 percent).
The discount rate is based on yields in the market for high-
ranking corporate bonds on the respective date. The currency
and term of the underlying bonds are aligned with the currency
and expected maturities of the post-employment pension obli-
gation.
Actuarial assumptions
in percent
Discount rate
Income trend
Expected increases in costs for medical benefits
in years
Life expectancy at age 65 as of the valuation date for a person currently
65 years old
40 years old
1 Weighted average.
Germany
USA
Other countries 1
2012
3.00
3.25
–
2013
3.00
3.25
–
2012
3.80
4.25
8.00
2013
4.90
4.25
7.50
2012
4.20
3.00
6.30
2013
3.50
3.25
3.00
20.6
23.7
20.8
24.0
20.0
20.0
21.0
21.0
22.9
25.2
23.5
26.0
130 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Prior-year figures adjusted in application of IAS 19 revised (see notes on page 116).
Present value of pension obligations at December 31, 2012
in million euros
At January 1, 2012
Changes in the Group
Translation differences
Actuarial gains (–)/losses (+)
of which: from changes in demographic assumptions1
of which: from changes in financial assumptions
of which: from experience adjustments
Current service cost
Employee contributions to pension funds
Gains (–)/losses (+) arising from the termination and curtailment of plans
Interest expense
Retirement benefits paid out of plan assets/out of reimbursement rights
Employer’s payments for pension obligations
Past service cost (+)/gain (–)
At December 31, 2012
of which: unfunded obligations
of which: funded obligations
of which: obligations covered by reimbursement rights
1 Other countries not calculated due to materiality; figures reported based on financial assumptions.
Fair value of plan assets at December 31, 2012
in million euros
At January 1, 2012
Changes in the Group
Translation differences
Employer contributions to pension funds
Employee contributions
Retirement benefits paid out of plan assets
Interest income on plan assets
Plan administration costs
Remeasurements in equity
At December 31, 2012
Germany
2,269
–
–
418
–
413
5
37
–
–
96
– 36
– 104
4
2,684
100
2,584
–
Germany
1,933
–
–
235
–
– 36
88
–
153
2,373
USA Other countries
1,169
–
– 20
89
–
84
5
19
–
–
50
– 54
– 26
– 1
1,226
298
821
107
846
–
–
115
–
109
6
27
1
– 15
35
– 53
– 13
– 3
940
103
837
–
USA Other countries
728
–
– 16
80
–
– 45
27
–
48
822
642
–
4
47
1
– 53
24
–
40
705
Total
4,284
–
– 20
622
–
606
16
83
1
– 15
181
– 143
– 143
–
4,850
501
4,242
107
Total
3,303
–
– 12
362
1
– 134
139
–
241
3,900
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
131
Fair value of reimbursement rights at December 31, 2012
in million euros
At January 1, 2012
Changes in the Group
Translation differences
Employer contributions
Employee contributions
Retirement benefits paid out of reimbursement rights
Interest income on plan assets
Remeasurements in equity
At December 31, 2012
Net liability from pension obligations at December 31, 2012
in million euros
At January 1, 2012
Recognized through profit and loss
Current service cost
Gains (–)/losses (+) arising from the termination and curtailment of plans
Plan administration costs 1
Interest expense
Recognized in equity in other comprehensive income
Actuarial gains (–)/losses (+)
Interest income on plan assets
Interest income on reimbursement rights
Change in effect of asset ceiling
Other items recognized in equity
Employer’s payments
Changes in the Group
Translation differences
Past service cost 1
Change in effect of asset ceiling including reimbursement rights
Recognized provision for pension obligations at December 31, 2012
1 Prior-year amount not adjusted (see notes on page 116).
Germany
USA Other countries
Total
–
–
–
–
–
–
–
–
–
84
–
– 2
6
–
– 9
4
6
89
–
–
–
–
–
–
–
–
–
Germany
USA Other countries
336
446
37
–
–
8
418
– 153
–
–
19
–
–
19
89
– 48
– 6
–
– 339
– 112
–
–
4
–
311
–
– 2
– 1
5
409
216
27
– 15
–
11
115
– 40
–
– 7
– 60
–
– 4
– 3
–
240
84
–
– 2
6
–
– 9
4
6
89
Total
998
83
– 15
–
38
622
– 241
– 6
– 7
– 511
–
– 6
–
5
960
132 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Present value of pension obligations at December 31, 2013
in million euros
At January 1, 2013
Changes in the Group
Translation differences
Actuarial gains (–)/losses (+)
of which: from changes in demographic assumptions
of which: from changes in financial assumptions
of which: from experience adjustments
Current service cost
Employee contributions to pension funds
Gains (–)/losses (+) arising from the termination and curtailment of plans
Interest expense
Retirement benefits paid out of plan assets/out of reimbursement rights
Employer’s payments for pension obligations
At December 31, 2013
of which: unfunded obligations
of which: funded obligations
of which: obligations covered by reimbursement rights
Fair value of plan assets at December 31, 2013
in million euros
At January 1, 2013
Changes in the Group
Translation differences
Employer contributions to pension funds
Employee contributions
Retirement benefits paid out of plan assets
Interest income on plan assets
Plan administration costs
Remeasurements in equity
At December 31, 2013
Fair value of reimbursement rights at December 31, 2013
in million euros
At January 1, 2013
Changes in the Group
Translation differences
Employer contributions
Employee contributions
Retirement benefits paid out of reimbursement rights
Interest income on plan assets
Remeasurements in equity
At December 31, 2013
USA Other countries
1,226
–
– 38
– 109
23
– 120
– 12
19
–
–
44
– 156
– 24
962
267
648
47
940
–
– 25
11
–
13
– 2
30
2
– 1
30
– 41
– 13
933
103
830
–
USA Other countries
Germany
2,684
–
–
1
–
2
– 1
44
3
–
78
– 118
– 18
2,674
83
2,591
–
Germany
2,373
–
–
28
3
822
–
– 30
–
–
– 118
– 149
72
–
57
2,415
29
– 3
– 21
648
705
–
– 16
34
2
– 41
23
–
– 18
689
Total
4,850
–
– 63
– 97
23
– 105
– 15
93
5
– 1
152
– 315
– 55
4,569
453
4,069
47
Total
3,900
–
– 46
62
5
– 308
124
– 3
18
3,752
Germany
USA Other countries
Total
–
–
–
–
–
–
–
–
–
89
–
– 4
8
–
– 7
4
6
96
–
–
–
–
–
–
–
–
–
89
–
– 4
8
–
– 7
4
6
96
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
133
Net liability from pension obligations at December 31, 2013
in million euros
At January 1, 2013
Recognized through profit and loss
Current service cost
Gains (–)/losses (+) arising from the termination and curtailment of plans
Plan administration costs
Interest expense
Recognized in equity in other comprehensive income
Actuarial gains (–)/losses (+)
Interest income on plan assets
Interest income on reimbursement rights
Change in effect of asset ceiling
Other items recognized in equity
Employer's payments
Changes in the Group
Translation differences
Change in past service cost
Change in effect of asset ceiling including reimbursement rights
Recognized provision for pension obligations at December 31, 2013
A total of 67,600 plan participants qualify for benefits under
our pension programs. The total present value (defined benefit
obligation – DBO) is comprised of:
• 1,572 million euros for active employees
• 676 million euros for former employees with vested benefits
• 2,321 million euros for retirees
The average weighted duration of pension obligations is
14 years for Germany, 9 years for the USA and 20 years for
other countries.
In determining net liability, we take into account amounts that
are not recognized due to asset ceiling restrictions. If the fair
value of the plan assets exceeds the obligations arising from the
pension benefits, an asset is recognized only if the reporting
entity can also derive economic benefit from these assets, for
example in the form of return flows or a future reduction in
contributions (“asset ceiling” per IAS 19.58 ff.). In the reporting
period, we recorded an amount of 0 million euros (previous year:
2 million euros).
Within our consolidated statement of income, current service
costs are allocated on the basis of cost of sales to the respective
cost item. Only the net of interest expense for the present value
of obligations and interest income from plan assets is reported
Germany
USA Other countries
311
409
240
44
–
–
6
1
– 57
–
–
– 46
–
–
–
–
259
19
–
3
11
– 109
21
– 6
–
– 32
–
– 4
– 5
7
314
30
– 1
–
7
11
18
–
– 2
– 47
–
– 9
1
– 1
247
Total
960
93
– 1
3
24
– 97
– 18
– 6
– 2
– 125
–
– 13
– 4
6
820
in the interest result. All gains/losses from the termination and
curtailment of plans have been recognized in other operating
income/charges. The employer’s contributions in respect of
state pension provisions are included as “Social security contri-
butions and staff welfare costs” under Note 32, page 158. In
2013, payments into the plan assets amounted to 62 million
euros (previous year: 362 million euros).
The reimbursement rights covering a portion of the pension
obligations in the USA are assets that do not fulfill the defini-
tion of plan assets as stated in IAS 19.
The reimbursement rights indicated are available to the Group
in order to cover the expenditures required to fulfill the respec-
tive pension obligations. Reimbursement rights and the associ-
ated pension obligations must, according to IAS 19, be shown
unnetted in the statement of financial position.
Payments into pension funds in fiscal 2014 are expected to total
30 million euros.
134 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Analysis of plan assets
December 31, 2012
December 31, 2013
Quotation on
active markets
No quotation
on active
markets
Total
Quotation on
active markets
No quotation
on active
markets
896
358
156
382
2,455
747
1,708
–
56
–
–
–
3,470
–
–
–
–
– 96
–
–
– 96
184
214
– 20
211
430
896
358
156
382
2,359
747
1,708
– 96
240
214
– 20
211
1,038
454
167
417
2,410
739
1,671
–
3
–
–
–
3,900
3,451
–
–
–
–
– 11
–
–
– 11
151
71
– 120
210
301
in million euros
Shares
Europe
USA
Others
Bonds and hedging
instruments
Government bonds
Corporate bonds
Derivatives
Alternative investments
Cash
Liabilities1
Other assets
Total
1 Liability to Henkel AG & Co. KGaA from the takeover of pension payments for Henkel Trust e.V.
Total
1,038
454
167
417
2,399
739
1,671
– 11
154
71
– 120
210
3,752
Plan assets by
country 2013
64 % Germany
17 % USA
19 % Other countries
Classification of bonds
by rating 2013
96 % Investment grade
4 % Non-investment grade
The objective of the investment strategy for the global plan
assets is the long-term security of pension payments. This is
ensured by comprehensive risk management that takes into
account the asset and liability portfolios of the defined benefit
pension plans. Henkel pursues a liability-driven investment
(LDI) approach in order to achieve the investment objective.
This approach takes into account the structure of the pension
obligations and manages the cover ratio of the pension plans.
In order to improve the funding ratio, Henkel invests plan
assets in a diversified portfolio whose expected long-term yield
is above the interest costs of the pension obligations.
In order to cover the risks arising from trends in wages, salaries
and life expectancies, and to close the potential deficit between
plan assets and pension obligations over the long term, addi-
tional investments are made in a return-enhancing portfolio as
an add-on instrument that contains assets such as equities, pri-
vate equity, commodities and real estate. In principle, the target
portfolio structure of the plan assets is determined in asset-lia-
bility studies. These studies are conducted regularly with the
help of external advisors who assist Henkel in the investment
of plan assets. They examine the actual portfolio structure tak-
ing into account current capital market conditions, investment
principles and the obligation structure, and can suggest that
adjustments be made to the portfolio.
The expected long-term yield for individual plan assets is
derived from the target portfolio structure and the expected
long-term yields for the individual asset classes.
Major plan assets are administered by external fund managers
in Germany and the USA. These countries pursue the above
investment strategies and are monitored centrally. At Decem-
ber 31, 2013, other assets making up the plan assets included the
present value of a non-current receivable of 47 million euros
(previous year: 47 million euros) relating to claims pertaining
to a hereditary building lease assigned by Henkel AG & Co.
KGaA to Henkel Trust e.V. Also shown here is a claim of 132 mil-
lion euros against BASF Personal Care & Nutrition GmbH (for-
merly Cognis GmbH) for indemnification of pension obliga-
tions (previous year: 140 million euros). This claim represents
the nominal value which is equivalent to the market price. In
the reporting year, as in the previous year, we held no direct
investments and no treasury shares with respect to plan assets
in the portfolio.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
135
The pension obligations in the USA are based primarily on three
retirement plans that are all closed to new employees. New
employees receive a pension benefit based on a defined contri-
bution plan. The pension benefits generally have a lump-sum
option which is usually exercised. When a pension becomes
payable, the amount of the lump-sum payment is determined
on the basis of current market interest rates. As a result, the
impact of a change to the interest rate used in the calculation
is low compared to pension commitments entailing lifelong
benefits. Additionally, in the USA, pensions paid once are not
adjusted by amount, thus there are no direct risks during the
pension payment period arising from pending adjustments.
Inflation risks therefore result mainly from the salary adjust-
ments awarded.
In addition to the pension obligation risks already presented,
there are specific risks associated with multi-employer plans.
In the Henkel Group, these are mainly related to the USA. The
contributions to these plans are raised mainly through an allo-
cation process based on the pension-eligible income of active
employees. Restructuring contributions may also be made in
order to close gaps in coverage. The risks of such plans arise
largely from higher future contributions to close coverage gaps
or through discontinuation by other companies obligated to
make contributions.
The impact of changes to assumptions in medical benefits for
employees and retirees in the USA are shown in the sensitivi-
ties analysis overleaf.
The analysis of our Group-wide pension obligations revealed
no extraordinary risks.
Risks associated with pension obligations
Our internal pension risk management monitors the risks of all
pension plans Group-wide in compliance with local legal regu-
lations. As part of the monitoring process, guidelines on the
control and management of risks are adopted and continuously
developed; these guidelines mainly govern external funding,
portfolio structure and actuarial assumptions. The objective of
the financing strategy within the Group is to ensure that plan
assets cover 90 to 100 percent of the present value of the funded
pension obligations. The contributions and investment strate-
gies are intended to ensure nearly complete coverage of the
plans for the duration of the pension obligations.
Henkel’s pension obligations are exposed to various market
risks. These risks are counteracted by the degree of external
funding and the structure of pension benefits. The risks relate
primarily to changes in market interest rates, inflation, and life
expectancy, as well as general market fluctuations. Pension
obligations based on contractual provisions in Germany gener-
ally entail lifelong benefits payable in the event of death or dis-
ability or when the employee reaches a retirement age. In order
to reduce the risks arising from the payment of lifelong benefits
as well as inflation, pension benefits have been gradually con-
verted since 2004 to what are known as modular benefits with
a pension option in which the benefit is initially divided into an
annuity and lump-sum benefit portion. Newly hired employees
since 2011 receive a benefit based primarily on the lump-sum
benefit. Generally, lump-sum benefits may also be paid out as
an annuity through a pension fund. All benefits in Germany are
financed through a provident fund (Vorsorgefonds) established
for the purpose of the occupational pension plan. Benefits for
new employees since 2011 as well as a portion of the entitle-
ments vested since 2004 are linked to the performance of this
provident fund, resulting in a reduction in overall risk to the
Group. The described adjustments reduce the financial risk
from pension commitments within the pension structure.
By linking the benefit to the capital investment, the net risk is
also largely eliminated. An increase in the long-term inflation
assumption would mainly affect the expected increases in pen-
sions and the expected increase in pension-eligible salaries.
136 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Cash flows and sensitivities
In the next five financial years, the following payments from
pension plans are expected:
Future payments for pension benefits
in million
euros
Germany
2014
2015
2016
2017
2018
142
132
131
130
130
USA
105
84
82
80
79
Other
countries
31
30
30
29
31
Total
278
246
243
239
240
The future level of the funded status and thus of the pension
obligations depends on the development of the discount rate,
among other factors. Companies based in Germany and the USA
account for 80 percent of our pension obligations. The medical
costs for employees of our subsidiaries in the USA which are
incurred after retirement are also recognized in the pension
obligations for defined benefit plans. A rate of increase of
7.5 percent (previous year: 8.0 percent) was assumed for the
medical costs. We expect this rate of increase to fall gradually
to 4.5 percent by 2028 (previous year: 5.0 percent by 2018).
The effects of a change in material actuarial assumptions for
the present value of pension obligations are as follows:
Sensitivities – Present value of pension obligations at December 31, 2013
in million euros
Present value of obligations
in the event of:
Increase in the discount rate by 0.5 pp
Reduction of the discount rate by 0.5 pp
Rise in future income increases by 0.5 pp
Reduction of future income increases by 0.5 pp
Rise in retirement benefits increases by 0.5 pp
Reduction of retirement benefits increases by 0.5 pp
Rise in medical costs by 0.5 pp
Reduction of medical costs by 0.5 pp
pp = percentage points
Germany
2,674
2,496
2,862
2,675
2,673
2,810
2,547
2,674
2,674
USA
962
927
1,002
967
958
962
962
966
960
Other countries
933
849
1,029
955
911
990
883
934
932
Total
4,569
4,272
4,893
4,597
4,542
4,762
4,392
4,574
4,566
The extension of life expectancy in Germany by one year would
increase the present value of pension obligations by 4 percent.
This would have a more limited effect in the USA because a signif-
icant share of the pension plans is based on lump-sum benefits.
It should be noted with respect to the sensitivities presented
that, due to mathematical effects, the percentage change is not
and does not need to be linear. Thus the percentage increases
and decreases do not vary with the same absolute amount.
Each sensitivity is independently calculated and is not subject
to scenario analysis.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
137
(16) Income tax provisions and other provisions
Development in 2013
in million euros
Income tax provisions
of which: non-current
of which: current
Restructuring provisions
of which: non-current
of which: current
Sundry provisions
of which: non-current
of which: current
Total
of which: non-current
of which: current
Initial balance
January 1, 2013
Other changes
Utilized
Released
Added
End balance
December 31, 2013
255
66
189
255
79
176
1,274
186
1,088
1,784
331
1,453
– 14
0
– 14
– 22
– 11
– 11
– 29
4
– 33
– 65
– 7
– 58
119
3
116
100
7
93
993
46
947
1,212
56
1,156
47
35
12
20
3
17
44
4
40
111
42
69
175
50
125
127
30
97
1,341
107
1,234
1,643
187
1,456
250
78
172
240
88
152
1,549
247
1,302
2,039
413
1,626
Provisions are recognized for obligations toward third parties
where the outflow of resources is probable and the expected
obligation can be reliably estimated. Provisions are measured
to the best estimate of the expenditures required in order to meet
the current obligation as of the reporting date. Price increases
expected to take place prior to the time of performance are
included in the calculation. Provisions in which the interest
effect is material are discounted to the reporting date at a pre-
tax interest rate. For obligations in Germany, we have applied
interest rates of between 0.7 and 3.2 percent.
The provisions for obligations arising from our sales activities
cover expected burdens in the form of subsequent reductions
in already generated revenues, and risks arising from pending
transactions.
Provisions for obligations in the personnel sphere essentially
cover expenditures likely to be incurred by the Group for vari-
able, performance-related compensation components. The
decrease of the current payroll provision is mainly attributable
to the “Special Incentive 2012” payout.
The income tax provisions comprise accrued tax liabilities and
amounts set aside for the outcome of external tax audits.
Provisions for obligations in the production and engineering
sphere relate primarily to provisions for warranties.
Other provisions include identifiable contingent obligations
toward third parties. They are measured at total cost.
Analysis of sundry provisions by function
Provisions have been made for risks arising from legal disputes
in the amount of probable claims plus associated procedural
costs.
Other changes in provisions include changes in the scope of
consolidation, movements in exchange rates, compounding
effects, as well as adjustments to reflect changes in maturity
as time passes.
Provisions are recognized in respect of restructuring measures,
provided that work has begun on the implementation of a
detailed, formal plan or such a plan has already been communi-
cated. Additions to the restructuring provisions are related to
the continued expansion of our shared services and to the
further optimization of production and process structures in
all business units.
in million euros
Sales
of which: non-current
of which: current
Payroll
of which: non-current
of which: current
Production and engineering
of which: non-current
of which: current
Various sundry obligations
of which: non-current
of which: current
Total
of which: non-current
of which: current
December
31, 2012
December
31, 2013
213
5
208
690
114
576
39
22
17
332
45
287
623
10
613
517
140
377
41
21
20
368
76
292
1,274
186
1,088
1,549
247
1,302
138 Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
(17) Borrowings
in million euros
Bonds
Commercial papers 1
Liabilities to banks 2
Other borrowings
Total
December 31, 2012
December 31, 2013
Non-current
2,451
–
–
3
2,454
Current
1,173
–
146
1
1,320
Total
3,624
–
146
4
3,774
Non-current
1,383
–
–
3
1,386
Current
1,078
35
117
–
1,230
Total
2,461
35
117
3
2,616
1 From the euro and US dollar commercial paper program (total volume 2 billion US dollars and 1 billion euros).
2 Obligations with floating rates of interest or interest rates pegged for less than one year.
Bonds
Issuer
in million euros
Henkel AG & Co. KGaA
Interest rate swap
(3-month Euribor +0.405 %) 5
Henkel AG & Co. KGaA
Interest rate swap
(3-month Euribor +2.02 %) 5
Henkel AG & Co. KGaA
Interest rate swap
(3-month Euribor +1.80 %) 5
Interest rate swap
(1-month Euribor +0.955 %) 5
Total bonds
Total interest rate swaps
Type Nominal
value
Carrying amounts
excluding accrued
interest
Market values
excluding accrued
interest 1
Market values
including accrued
interest 1
Interest rate 2
Interest
fixing
Bond
1,000
Receiver swap
Bond
Receiver swap
Hybrid bond
1,000
1,000
1,000
1,300
Receiver swap
650
Receiver swap
650
3,300
3,300
2012
1,015
16
2013
–
–
2012
1,017
16
2013
–
–
2012
1,041
40
2013
2012
2013
–
–
4.2500
0.5951
–
–
1,024
1,004
1,050
1,008
1,086
1,044
4.6250
4.6250
26
5
26
5
61
41
2.2053
2.2955
1,427
1,383
1,401
1,379
1,408
1,386
5.3750
5.3750
to 2013
3 months
to 2014 3
3 months
to 2015 4
60
78
39
51
60
78
39
51
62
82
41
1.9902
2.0172
3 months
54
1.0650
1.1133
1 month
3,466
2,387
3,468
2,387
3,535
2,430
180
95
180
95
245
136
1 Market value of the bonds derived from the stock market price at December 31.
2 Interest rate on December 31.
3 Fixed-rate interest of bond coupon: 4.625 percent, converted using interest rate swaps into a floating interest rate; no further interest fixing
(previous year: March 19, 2013) (fair value hedge).
4 Fixed-rate interest of bond coupon: 5.375 percent, converted using interest rate swaps into a floating interest rate; interest rate fixed on January 27, 2014
(previous year: January 23, 2013) (fair value hedge).
5 Not including the valuation allowance in the amount of 2 million euros to provide for counterparty credit risk (previous year: 1 million euros).
The ten-year bond issued in 2003 by Henkel AG & Co. KGaA for
1 billion euros with a coupon of 4.25 percent matured in June
2013 and has been redeemed.
The five-year bond issued in 2009 by Henkel AG & Co. KGaA
for 1 billion euros with a coupon of 4.625 percent matures in
March 2014.
The 1.3 billion euro subordinated hybrid bond issued by Henkel
AG & Co. KGaA in November 2005 to finance a large part of the
pension obligations in Germany matures in 2104. Under the
terms of the bond, the coupon for the first ten years is 5.375 per-
cent. The earliest bond redemption date is November 25, 2015.
If it is not redeemed, the bond interest will be based on the
3-month Euribor interest rate plus a premium of 2.85 percent-
age points. The bond terms also stipulate that if there is a “cash
flow event,” Henkel AG & Co. KGaA has the option or the obliga-
tion to defer the interest payments. A cash flow event is deemed
to have occurred if the adjusted cash flow from operating activi-
ties is below a certain percentage of the net liabilities (20 per-
cent for optional interest deferral, 15 percent for mandatory
interest deferral); see Section 3 (4) of the bond terms and condi-
tions for more details. On the basis of the cash flow calculated
at December 31, 2013, the percentage was 123.11 percent (previ-
ous year: 70.56 percent).
The US dollar liabilities of Henkel of America, Inc., Wilming-
ton, USA, in the amount of 1,340 million euros are set off
against the deposit of 1,302 million euros of Henkel US LLC,
Wilmington, USA, and financial collateral of 60 million euros.
The net amount of financial collateral shown in the statement
of financial position under “Other financial assets” is 22 million
euros.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
139
(18) Other financial liabilities
Analysis
in million euros
Non-current
Current
Total
Non-current
Current
Total
December 31, 2012
December 31, 2013
Liabilities to non-consolidated affiliated
companies and associated companies
Liabilities to customers
Derivative financial instruments
Sundry financial liabilities
Total
–
–
14
2
16
15
47
38
11
111
15
47
52
13
127
–
–
–
2
2
15
30
34
8
87
15
30
34
10
89
Of the liabilities to non-consolidated affiliated companies and
associated companies, 7 million euros relate to non-consoli-
dated affiliated companies and 8 million euros relate to associ-
ated companies. Sundry financial liabilities include payments
owed to the Pensionssicherungsverein mutual insurance asso-
ciation amounting to 5 million euros (previous year: 9 million
euros).
(19) Other liabilities
Analysis
in million euros
Other tax liabilities
Liabilities to employees
Liabilities relating to employee deductions
Liabilities in respect of social security
Sundry other liabilities
Total
December 31, 2012
December 31, 2013
Non-current
Current
Total
Non-current
Current
–
2
–
1
15
18
90
14
56
19
40
219
90
16
56
20
55
237
–
1
–
1
12
14
94
17
60
21
38
230
Total
94
18
60
22
50
244
The sundry other liabilities primarily comprise various accruals
and deferrals amounting to 14 million euros (previous year:
15 million euros) and payments on account in the amount of
4 million euros (previous year: 5 million euros).
(20) Trade accounts payable
Trade accounts payable increased from 2,647 million euros to
2,872 million euros. In addition to purchase invoices, they also
relate to accruals for invoices outstanding in respect of goods
and services received. They are all due within one year.
140
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
(21) Financial instruments report
Financial instruments
Financial assets
Financial liabilities
Equity
Amortized
cost
Fair value
Amortized cost
Fair
value
Cost
Statement of
income
Other compre-
hensive income
Fair value option
Held for trading
Loans and
receivables
Held to
maturity
Fair value option
Held for
trading
Available for sale
Categories used by Henkel
Financial instruments explained by category
A financial instrument is any contract that gives rise to a finan-
cial asset of one entity and a financial liability or equity instru-
ment of another entity.
Within the Henkel Group, financial instruments are reported
under trade accounts receivable, trade accounts payable, borrow-
ings, other financial assets and other financial liabilities, and
also cash and cash equivalents within the statement of finan-
cial position.
Financial instruments are recognized once Henkel becomes a
party to the contractual provisions of the financial instrument.
The recognition of financial assets takes place at the settlement
date, with the exception of derivative financial instruments,
which are recognized on the transaction date. All financial inst-
ruments are initially reported at their fair value. Incidental acqui-
sition costs are only capitalized if the financial instruments are
not subsequently remeasured to fair value through profit or loss.
For subsequent remeasurement, financial instruments are
divided into the following classes in accordance with IAS 39:
• Financial instruments measured at amortized cost
• Financial instruments measured at fair value
Different valuation categories are allocated to these two classes.
Financial instruments assigned to the valuation categories
“Fair value option,” “Available for sale” and “Held for trading”
are generally measured at fair value. In the fair value option, we
include fixed-interest bonds, which are recognized in other
financial assets under securities and time deposits and for
which we have concluded interest rate swaps in order to con-
vert the fixed interest rate into a floating interest. Other securi-
ties and time deposits as well as other investments which are
not measured at equity, both part of other financial assets in
the statement of financial position, are categorized as “Available
for sale.” Only the derivative financial instruments held by the
Henkel Group which are not included in hedge accounting are
designated as “Held for trading.” We recognize all other finan-
cial instruments including the financial assets categorized as
“Loans and receivables” at amortized cost using the effective
interest method. The measurement ca tegory “Held to maturity”
is not used within the Henkel Group.
The financial instruments in the measurement category “Loans
and receivables” are non -derivative financial instruments. They
are characterized by fixed or determinable payments and are not
traded in an active market. Within the Henkel Group, this cate-
gory is mainly comprised of trade accounts receivable, cash and
cash equivalents, and other financial assets with the exception of
investments, derivatives, securities and time deposits. The carry-
ing amounts of the financial instruments categorized as “Loans
and receivables” closely approximate their fair value due to their
predominantly short-term nature. If there are doubts as to the
realizability of these financial instruments, they are recognized
at amortized cost less appropriate valuation allowances.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
141
Financial instruments are recognized in the “Fair value option”
if this classification conveys more relevant information by
eliminating or significantly reducing inconsistencies in the
measurement or in the recognition that result from the valua-
tion of assets or liabilities or the recognition of gains and losses
on a different basis. Financial instruments classified in the fair
value option are recognized at fair value through profit or loss.
Financial instruments in the category “Available for sale” are
non-derivative financial assets and are recognized at fair value,
provided that this is reliably determinable. If the fair value can-
not be reliably determined, they are recognized at cost. Value
changes between the reporting dates are essentially recognized
in comprehensive income (revaluation reserve) without affect-
ing profit or loss, unless the cause lies in permanent impair-
ment. Impairment losses are recognized through profit or loss.
When the asset is derecognized, the amounts recognized in the
revaluation reserve are released through profit or loss. In the
Henkel Group, the securities and time deposits recognized
under other financial assets, and not classified under the fair
value option, and also other investments, are categorized as
“Available for sale.” The fair values of the securities and time
deposits are based on quoted market prices, or derived from
market data. As the fair values of the financial investments not
recognized at equity cannot be reliably determined, they are
measured at amortized cost. The sale or disposal of these finan-
cial instruments is currently not intended.
The derivative financial instruments not included in a desig-
nated hedging relationship and therefore categorized as “Held
for trading” are essentially recognized at their fair value. All fair
value changes are recognized through profit or loss. Hedge
accounting is applied in individual cases – where possible and
economically sensible – in order to avoid profit and loss varia-
tions arising from fair value changes in derivative financial
instruments. Depending on the type of underlying and the risk
being hedged, fair value and cash flow hedges are designated
within the Group. Details relating to the hedging contracts trans-
acted within the Group and how the fair values of the derivatives
are determined are provided on pages 144 to 147.
All financial liabilities – with the exception of derivative finan-
cial instruments – are essentially recognized at amortized cost
using the effective interest method.
Borrowings for which a hedging transaction has been con-
cluded that meets the requirements of IAS 39 with respect to
hedge accounting are recognized in hedge accounting.
In addition to the disclosures provided in this note with respect
to offsetting financial assets and financial liabilities for deriva-
tives (see pages 148 and 149), further offsetting disclosures can
be found in Note 17 (“Borrowings”) on page 138.
142
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Carrying amounts and fair values of financial instruments
Valuation according to IAS 39
Carrying amount
December 31
Amortized
cost
Fair value,
through other
comprehensive
income
Fair value,
through profit or
loss
Fair value
December 31
December 31, 2012
in million euros
Assets
Loans and receivables
Trade accounts receivable
Other financial assets
Receivables from associated companies
Financial receivables from third parties
Receivables from Henkel Trust e.V.
Sundry financial assets
Cash and cash equivalents
Fair value option
Other financial assets
Fixed-interest securities (level 1)
Fixed-interest securities (level 2)
Available for sale
Other financial assets
Other investments
Floating-interest securities and time deposits (level 1)
Floating-interest securities (level 2)
Fixed-interest securities (level 1)
Financial collateral provided
Held for trading (level 2)
Derivative financial instruments not included in a designated
hedging relationship
Derivative financial instruments included in a designated hedging
relationship (level 2)
Total
Liabilities
Amortized cost
Trade accounts payable
Borrowings with no financial statement hedging relationship
Borrowings with a financial statement hedging relationship
Other financial liabilities
Held for trading (level 2)
Derivative financial instruments not included in a designated
hedging relationship
Derivative financial instruments included in a designated hedging
relationship (level 2)
3,433
2,021
174
1
59
20
94
3,433
2,021
174
1
59
20
94
1,238
1,238
537
537
248
289
1,726
1,726
18
1,654
–
50
4
14
14
244
5,954
6,496
2,647
241
3,533
75
33
33
19
–
–
–
–
18
18
18
–
–
–
–
–
–
–
6,496
2,647
241
3,533
75
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
1,708
1,708
–
1,654
–
50
4
–
–
–
–
–
–
–
–
–
–
19
19
3,451
1,708
–
–
–
–
–
–
–
–
537
537
248
289
–
–
–
–
–
–
–
14
14
244
795
–
–
–
–
–
33
33
–
33
3,433
2,021
174
1
59
20
94
1,238
537
537
248
289
1,726
1,726
18
1,654
–
50
4
14
14
244
5,954
6,498
2,647
241
3,535
75
33
33
19
6,550
Total
6,548
6,496
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
143
December 31, 2013
in million euros
Assets
Loans and receivables
Trade accounts receivable
Other financial assets
Receivables from associated companies
Financial receivables from third parties
Receivables from Henkel Trust e.V.
Sundry financial assets
Cash and cash equivalents
Fair value option
Other financial assets
Fixed-interest securities (level 1)
Fixed-interest securities (level 2)
Available for sale
Other financial assets
Other investments
Floating-interest securities and time deposits (level 1)
Floating-interest securities (level 2)
Fixed-interest securities (level 1)
Financial collateral provided
Held for trading (level 2)
Derivative financial instruments not included in a designated
hedging relationship
Derivative financial instruments included in a designated hedging
relationship (level 2)
Total
Liabilities
Amortized cost
Trade accounts payable
Borrowings with no financial statement hedging relationship
Borrowings with a financial statement hedging relationship
Other financial liabilities
Held for trading (level 2)
Derivative financial instruments not included in a designated
hedging relationship
Derivative financial instruments included in a designated hedging
relationship (level 2)
Valuation according to IAS 39
Carrying amount
December 31
Amortized
cost
Fair value,
through other
comprehensive
income
Fair value,
through profit or
loss
Fair value
December 31
3,652
2,370
231
–
32
120
79
3,652
2,370
231
–
32
120
79
1,051
1,051
619
619
245
374
1,805
1,805
18
1,720
22
19
26
17
17
135
6,228
5,543
2,872
186
2,430
55
31
31
3
–
–
–
–
18
18
18
–
–
–
–
–
–
–
5,543
2,872
186
2,430
55
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
1,787
1,787
–
1,720
22
19
26
–
–
–
–
–
–
–
–
–
–
3
3
3,670
1,787
–
–
–
–
–
–
–
–
619
619
245
374
–
–
–
–
–
–
–
17
17
135
771
–
–
–
–
–
31
31
–
31
3,652
2,370
231
–
32
120
79
1,051
619
619
245
374
1,805
1,805
18
1,720
22
19
26
17
17
135
6,228
5,543
2,872
186
2,430
55
31
31
3
5,577
Total
5,577
5,543
The following hierarchy is applied in order to determine and
disclose the fair value of financial instruments:
• Level 1: Fair values which are determined on the basis of
quoted, unadjusted prices in active markets.
• Level 2: Fair values which are determined on the basis of
parameters for which either directly or indirectly derived
market prices are available.
• Level 3: Fair values which are determined on the basis of
parameters for which the input factors are not derived from
observable market data.
The fair value of securities and time deposits classified as
level 1 is based on the quoted market prices on the reporting
date. Observable market data were used to measure the fair
value of level 2 securities.
We did not perform any reclassifications between the valuation
categories or transfers within the fair value hierarchy either in
fiscal 2013 or in the previous year.
144
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Net gains and losses from financial instruments by
category
The net gains and losses from financial instruments can be
allocated to the following categories:
Net results of the measurement categories and reconciliation
to financial result
in million euros
Loans and receivables
Fair value option
Financial assets available for sale
Financial assets and liabilities held for trading
including derivatives in a designated hedging
relationship
Financial liabilities measured
at amortized cost
Total net results
2012
2013
55
3
11
9
– 203
– 125
47
7
10
– 35
– 109
– 80
Foreign exchange effects
– 6
– 1
Interest expense of pension provisions less
interest income from plan assets and reimburse-
ment rights 1
Other financial result (not related to financial
instruments)
Financial result
– 38
– 24
– 12
– 181
– 8
– 113
1 Adjusted in application of IAS 19 revised (see notes on page 116).
The net result of “Loans and receivables” is allocated in full
to interest income. Net expenses arising from additions and
releases of valuation allowances amounting to 17 million euros
(previous year: 30 million euros) and income from payments
on financial instruments already written off and derecognized
amounting to 4 million euros (previous year: 3 million euros)
were recognized in operating profit.
The net result of the securities and time deposits classified under
the “Fair value option” includes interest income of 7 million
euros (previous year: 1 million euros) and valuation gains of
0 million euros (previous year: 2 million euros).
The net result from securities and time deposits classified as
“Available for sale” amounts to 10 million euros (previous year:
10 million euros) for interest income and 0 million euros (pre-
vious year: 1 million euros) for income from other investments.
The measurement of these financial instruments at fair value
led to a gain of 1 million euros (previous year: gain of 3 million
euros) which we have recognized in the reserve for “Financial
instruments available for sale” in equity.
The net result from “Held for trading” financial instruments
and derivatives in a designated hedging relationship includes,
in addition to the outcome of measurement of these derivatives
at fair value amounting to – 94 million euros (previous year:
–46 million euros), an expense of 1 million euros arising from
additions to the valuation allowance made for counterparty
credit risk (previous year: income from the release of the valua-
tion allowance in the amount of 4 million euros). Moreover
60 million euros of interest income from interest rate deriva-
tives and amounts recycled from cash flow hedges recognized
in equity are also included under this heading (previous year:
51 million euros).
The net result from “Financial liabilities measured at amortized
cost” is essentially derived from the interest expense for borrow-
ings amounting to 184 million euros (previous year: 215 million
euros). Also included are valuation gains of 81 million euros
(previous year: 17 million euros) from borrowings in a fair value
hedge relationship. Fees amounting to 6 million euros for pro-
curing money and loans were also recognized under this heading
(previous year: 5 million euros).
The realization and valuation of financial assets and liabilities
in foreign currencies (without derivative financial instruments)
resulted in an expense of – 1 million euros (previous year:
–6 million euros).
Derivative financial instruments
Derivative financial instruments are measured at their fair
value at the reporting date. Recognition of the gains and losses
arising from fair value changes of derivative financial instru-
ments is dependent upon whether the requirements of IAS 39
are fulfilled with respect to hedge accounting.
Hedge accounting is not applied to the large majority of deriva-
tive financial instruments. We recognize through profit or loss
the fair value changes in these derivatives which, in economic
terms, represent effective hedges within the framework of
Group strategy. These are largely compensated by fair value
changes in the hedged items. In hedge accounting, derivative
financial instruments are qualified as instruments for hedging
the fair value of a recognized underlying (“fair value hedge”), as
instruments for hedging future cash flows (“cash flow hedge”) or
as instruments for hedging a net investment in a foreign entity
(“hedge of a net investment in a foreign entity”). The following
table provides an overview of the derivative financial instru-
ments utilized and recognized within the Group, and their fair
values:
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
145
Derivative financial instruments
At December 31
in million euros
Forward exchange contracts 1
(of which: for hedging loans within the Group)
(of which: designated as cash flow hedge)
Foreign exchange options
Interest rate swaps
(of which: designated as fair value hedge)
(of which: designated as cash flow hedge)
(of which: to hedge financial instruments in the fair value option)
Commodity futures 1
(of which: designated for hedge accounting)
Total derivative financial instruments
Nominal value
Positive fair value 2
Negative fair value 2
2012
1,985
2013
2,118
(1,628)
(1,671)
–
–
4,734
(3,300)
(910)
(524)
1
(–)
(56)
62
3,424
(2,300)
(508)
(616)
1
(–)
6,720
5,605
2012
14
(12)
–
–
244
(244)
(–)
(–)
–
(–)
258
2013
17
(12)
(1)
1
134
(134)
(–)
(–)
–
(–)
152
2012
– 17
(– 16)
–
–
– 35
(–)
(– 19)
(– 16)
–
(–)
– 52
2013
– 20
(– 19)
–
–
– 14
(–)
(– 3)
(– 11)
–
(–)
– 34
1 Maturity less than 1 year.
2 Fair values including accrued interest and a valuation allowance for counterparty credit risk of 2 million euros (previous year: 1 million euros).
For forward exchange contracts, we determine the fair value on
the basis of the reference exchange rates of the European Central
Bank prevailing at the reporting date, taking into account for-
ward premiums/forward discounts for the remaining term of
the respective contract versus the contracted foreign exchange
rate. Foreign exchange options are measured using price quota-
tions or recognized models for the determination of option
pri ces. We measure interest rate hedging instruments on the
basis of discounted cash flows expected in the future, taking
into account market interest rates applicable for the remaining
term of the contracts. These are indicated for the two most impor-
tant currencies in the following table. It shows the interest rates
quoted on the inter bank market in each case on December 31.
Interest rates in percent p. a.
At December 31
Term
Euro
US dollar
2012
2013
2012
2013
1 month
3 months
6 months
1 year
2 years
5 years
10 years
0.07
0.18
0.25
0.48
0.38
0.77
1.60
0.24
0.25
0.41
0.52
0.54
1.26
2.22
0.23
0.42
0.48
0.88
0.39
0.85
1.82
0.16
0.25
0.38
0.59
0.48
1.79
3.17
Due to the complexities involved, financial derivatives for
hedging commodity price risks are primarily measured on the
basis of simulation models, which are derived from market
quotations. We perform regular plausibility checks in order to
safeguard valuation correctness.
In measuring derivative financial instruments, counterparty
credit risk is taken into account with a lump-sum adjustment to
the fair values concerned, determined on the basis of credit risk
premiums. The adjustment relating to fiscal 2013 amounts to
2 million euros (previous year: 1 million euros). We recognized
the addition in profit and loss under financial result.
Depending on their fair value and their maturity on the report-
ing date, derivative financial instruments are included in finan-
cial assets (positive fair value) or in financial liabilities (nega-
tive fair value).
Most of the forward exchange contracts serve to hedge risks
arising from trade accounts receivable and payable, and those
pertaining to Group financing.
Interest rate hedges serve to manage the interest rate risks arising
from the fixed-interest bonds issued by Henkel AG & Co. KGaA
and the floating-interest bank liabilities of Henkel of America,
Inc. See also the following explanations relating to fair value
hedges and cash flow hedges and to the interest rate risk in the
Henkel Group. In addition, interest rate derivatives are entered
into to hedge the fair value of the fixed-interest securities classi-
fied in the “Fair value option.”
To a small extent, we use commodity derivatives to hedge
uncertainties in future commodity price developments. See
also the explanations relating to other price risks on page 152.
Fair value hedges: A fair value hedge hedges the fair value of rec-
ognized assets and liabilities. The change in the fair value of the
derivatives and the change in the fair value of the underlying
relating to the hedged risk are simultaneously recognized in
profit or loss.
146
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Receiver interest rate swaps are used to hedge the fair value risk
of the fixed -interest bonds issued by Henkel AG & Co. KGaA. The
fair value of these interest rate swaps is 95 million euros (previ-
ous year: 180 million euros) excluding accrued interest. The
changes in fair value of the receiver interest rate swaps arising
from market interest rate risks amounted to – 85 million euros
(previous year: –19 million euros). The corresponding changes
in fair value of the hedged bonds amounted to 81 million euros
(previous year: 17 million euros). In determining the fair value
change in the bonds (see also Note 17 on page 138), only that por-
tion is taken into account that relates to the interest rate risk.
The following table provides an overview of the gains and losses
arising from fair value hedges (valuation allowance made for the
counterparty credit risk not included):
Gains and losses from fair value hedges
in million euros
Gains (+)/losses (–) from hedged items
Gains (+)/losses (–) from hedging instruments
Net
2012
17
– 19
– 2
2013
81
– 85
– 4
Cash flow hedges: A cash flow hedge hedges fluctuations in future
cash flows from recognized assets and liabilities (in the case of
interest rate risks), and also transactions that are either planned
or highly probable, or firmly contracted unrecognized financial
commitments, from which a currency risk arises. The effective
portion of a cash flow hedge is recognized in the hedge reserve
in equity. Ineffective portions arising from the change in value
of the hedging instrument are recognized through profit or loss
in the financial result. The gains and losses associated with
the hedging measures initially remain in equity and are subse-
quently recognized through profit or loss in the period in which
the hedged transaction influences the results for that period. If
the hedging of a contracted item subsequently results in the rec-
ognition of a non-financial asset, the gains and losses recognized
in equity are usually assigned to the asset on its addition (basis
adjustment).
Cash flow hedges
(after tax)
Initial
balance
Addition
(recognized
in equity)
Disposal
(recognized
through
profit or
loss)
End balance
– 234
– 347
7
103
10
10
– 217
– 234
in million euros
2013
2012
The initial value of the cash flow hedges recognized in equity
reflects firstly the fair values of the payer interest swaps used to
hedge the cash flow risks arising from the floating-interest US
dollar liabilities at Henkel of America, Inc. Secondly, it relates
to forward exchange contracts for acquisitions in prior years
and to one already contracted transaction.
Of the addition in the amount of 7 million euros, 5 million euros
relates to interest rate hedging of US dollar liabilities at Henkel
of America, Inc. The remaining increase of 2 million euros after
taxes on income relates to the contracted transaction. The amor-
tization of the amounts recognized in equity for the US dollar
liabilities resulted in a disposal of 10 million euros after tax
(15 million euros before tax). The fair value of the interest rate
swaps for the US dollar liabilities of Henkel of America, Inc.
amounted to –3 million euros (previous year: –18 million euros)
excluding accrued interest. The fair value of the currency hedges
for the contracted transaction amounted to 1 million euros. In
the fiscal year under review, ineffective portions amounting to
less than 1 million euros (as in the previous year) were recog-
nized in profit or loss under financial result. Both the cash flows
arising from hedging and the hedged cash flows of the US dollar
liabilities of Henkel of America, Inc. are expected in 2014 and
will be recognized through profit or loss in the period concerned
as interest expense. The hedged cash flows relating to acquisi-
tions of previous years will only be recognized in operating
profit with disposal or in the event of an impairment loss on the
goodwill attributable to the acquisition of these businesses. The
cash flows relating to currency hedging and the hedged cash
flows from the contracted transaction are expected to arise in
2014 and will only be recognized in operating profit with dis-
posal or in the event of an impairment loss on the hedged items.
Hedges of a net investment in a foreign entity: The accounting treat-
ment of hedges of a net investment in a foreign entity against
translation risk is similar to that applied to cash flow hedges.
The gain or loss arising from the effective portion of the hedg-
ing instrument is recognized in equity through other compre-
hensive income; the gain or loss of the ineffective portion is
recognized directly through profit or loss. The gains or losses
recognized directly in equity remain there until disposal or
partial disposal of the net investment.
The items recognized in equity relate to translation risks aris-
ing from net investments in Swiss francs and US dollars for
which the associated hedges were entered into and settled in
previous years.
As in the previous year, no hedges of a net investment in a for-
eign entity were entered into in the past fiscal year. We did not
transfer any amounts from equity to profit or loss in the course
of the year.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
147
Hedges of a net investment in a foreign entity
(after tax)
Maximum risk position
in million euros
End balance
Trade accounts receivable
Initial
balance
Addition
(recognized
in equity)
Disposal
(recognized
through
profit or
loss)
35
69
–
– 34
–
–
35
35
in million euros
2013
2012
Derivative financial instruments not included in
a designated hedging relationship
Derivative financial instruments included in a
designated hedging relationship
Other financial assets
Cash and cash equivalents
Total carrying values
2012
2,021
2013
2,370
14
17
244
2,437
1,238
5,954
135
2,655
1,051
6,228
Risks arising from financial instruments, and risk
management
As a globally active corporation, Henkel is exposed in the course
of its ordinary business operations to credit risks, liquidity risks
and market risks (currency translation, interest rate and com-
modity price risks). The purpose of financial risk management is
to restrict the exposure arising from operating activities through
the use of selective derivative and non-derivative hedges. Henkel
uses derivative financial instruments exclusively for the pur-
poses of risk management. Without these instruments, Henkel
would be exposed to higher financial risks. Changes in exchange
rates, interest rates or commodity prices can lead to significant
fluctuations in the fair values of the derivatives used. These vari-
ations in fair value should not be regarded in isolation from the
hedged items, as derivatives and the underlying constitute a unit
in terms of countervailing fluctuations.
Management of currency, interest rate and liquidity risks is based
on the treasury guidelines introduced by the Management Board,
which are binding on the entire corporation. They define the
targets, principles and competences of the Corporate Treasury
organizational unit. These guidelines describe the fields of
responsibility and establish the distribution of these responsibil-
ities between Corporate Treasury and Henkel’s subsidiaries. The
Management Board is regularly and comprehensively informed
of all major risks and of all relevant hedging transactions and
arrangements. Our description of the objectives and fundamen-
tal principles adopted in capital management can be found in
the Group management report on pages 64 and 65. There were
no major risk clusters in the year under review.
Credit risk
In the course of its business activities with third parties, the
Henkel Group is exposed to global credit risk arising from both
its operating business and its financial investments. This risk
derives from the possibility of a contractual party not fulfilling
its obligations.
The maximum credit risk is represented by the carrying value of
the financial assets recognized in the statement of financial
position (excluding financial investments recognized at equity),
as indicated in the following table:
In its operating business, Henkel is confronted by progressive
concentration and consolidation on the customer side, reflected
in the receivables from individual customers.
A credit risk management system operating on the basis of
a globally applied credit policy ensures that credit risks are
constantly monitored and bad debts minimized. This policy,
which applies to both new and existing customers, governs the
allocation of credit limits and compliance with those limits,
individual analyses of customers’ creditworthiness based on
both internal and external financial information, risk classifi-
cation, and continuous monitoring of the risk of bad debts at
the local level. We also monitor our key customer relationships
at the regional and global level. In addition, safeguarding
measures are implemented on a selective basis for particular
countries and customers inside and outside the eurozone.
Collateral received and other safeguards include country-spe-
cific and customer-specific protection afforded by credit insur-
ance, confirmed and unconfirmed letters of credit in export
business, as well as warranties, guarantees and cover notes.
We make valuation allowances with respect to financial assets
so that the assets are recognized at their fair value at the report-
ing date. In the case of impairment losses that have already
occurred but have not yet been identified, we make global valu-
ation allowances on the basis of empirical evidence, taking into
account the overdue structure of the trade accounts receivable.
Receivables and loans that are more than 180 days overdue are,
following the impairment test, generally written off.
The decision as to whether a credit risk is accounted for
through a valuation allowance account or by derecognition of
the impaired receivable depends upon the probability of incur-
ring a loss. For accounts receivable classified as irrecoverable,
we report the credit risk directly through derecognition of the
impaired receivable or the relevant amount in the valuation
allowance account. If the basis for the original impairment is
eliminated, we recognize a reversal through profit and loss.
148
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
In all, we recognized valuation allowances on loans and receiv-
ables in 2013 in the amount of 17 million euros (previous year:
30 million euros).
Based on our experience, we do not expect the necessity for any
further valuation allowances, other than those described above,
on non- overdue, non-impaired financial assets.
The carrying amount for loans and receivables, the term of which
was renegotiated because they would have otherwise fallen over-
due or been impaired, was 1 million euros (previous year: 1 mil-
lion euros).
Age analysis of non-impaired overdue loans and receivables
Analysis
in million euros
At December 31, 2013
At December 31, 2012
Less than
30 days
165
151
30 to 60 days
61 to 90 days
52
46
20
14
More than
91 days
5
4
Total
242
215
Credit risks also arise from monetary investments such as cash
at bank, securities and the positive fair value of derivatives.
Such exposure is limited by our Corporate Treasury specialists
through the selection of counterparties with strong credit
ra tings, and limitations on the amounts allocated to individual
investments. In financial investments and derivatives trading
with German and international banks, we only enter into trans-
actions with counterparties of high financial standing. We
invest exclusively in securities from issuers with an investment
grade rating. Our cash deposits can be liquidated at short notice.
Our financial investments are broadly diversified across vari-
ous counterparties and various financial assets. To minimize
the credit risk, we agree netting arrangements to offset bilateral
receivables and obligations with counterparties. We additionally
enter into collateral agreements with selected banks, on the
basis of which reciprocal sureties are established twice a month
to secure the fair values of contracted derivatives and other
claims and obligations. The netting arrangements only provide
for a contingent right to offset transactions conducted with a
contractual party. Accordingly, associated amounts can be offset
only under certain circumstances, such as the insolvency of one
of the contractual parties. Thus, the netting arrangements do not
meet the offsetting criteria under IAS 32 “Financial Instruments:
Presentation.” The following table provides an overview of
financial assets and financial liabilities from derivatives that
are subject to netting, collateral, or similar arrangements:
Financial assets and financial liabilities from derivatives subject to netting, collateral, or similar arrangements
At December 31
in million euros
Financial assets
Financial liabilities
Gross amount recognized
in the statement of finan-
cial position 1
Amount eligible for
offsetting
Financial collateral
received/provided
Net amount
2012
258
52
2013
154
34
2012
2013
2012
2013
46
46
19
19
66
–
54
4
2012
146
6
2013
81
11
1 Market values excluding valuation allowance of 2 million euros (previous year: 1 million euros) made for counterparty credit risk.
In addition to netting and collateral arrangements, investment
limits are set, based on the ratings of the counterparties, in
order to minimize credit risk. These limits are monitored and
adjusted regularly. When determining the limits, we also apply
certain other indicators, such as the pricing of credit default
swaps (CDS) by banks. A valuation allowance of 2 million euros
exists to cover the remaining credit risk from the positive fair
values of derivatives (previous year: 1 million euros).
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
149
Liquidity risk
Liquidity risk is defined as the risk of an entity failing to meet
its financial obligations at any given time.
We minimize this risk by deploying long- term financing instru-
ments in the form of issued bonds. With the help of our exist-
ing debt issuance program in the amount of 6 billion euros, this
is also possible on a short-term and flexible basis. In order to
ensure the financial flexibility of the Henkel Group at any time,
the liquidity within the Group is extensively centralized and
managed through the use of cash pools. We predominantly
invest cash in financial assets traded in a liquid market in order
to ensure that they can be sold at any time to procure liquid
funds. In addition, the Henkel Group has at its disposal con-
Cash flows from financial liabilities
firmed credit lines of 1.5 billion euros to ensure its liquidity and
financial flexibility at all times. These credit lines have terms
until 2018. The individual subsidiaries of the Henkel Group addi-
tionally have at their disposal committed bilateral loans of 0.1 bil-
lion euros with a revolving term of up to one year. Our credit rat-
ing is regularly assessed by the rating agencies Standard & Poor’s
and Moody’s.
Our liquidity risk can therefore be regarded as very low.
The maturity structure of the original and derivative financial
liabilities within the scope of IFRS 7 based on cash flows is
shown in the following table.
in million euros
Bonds 1
Commercial papers 2
Liabilities to banks
Trade accounts payable
Sundry financial instruments 3
Original financial instruments
Derivative financial instruments
Total
December
31, 2012
Carrying
amounts
3,624
–
146
2,647
79
6,496
52
6,548
Remaining term
Up to
1 year
1,250
–
147
2,647
74
4,118
38
4,156
Between
1 and 5
years
2,486
–
–
–
2
2,488
15
2,503
More than
5 years
December
31, 2012
Total cash
flow
–
–
–
–
3
3
–
3
3,736
–
147
2,647
79
6,609
53
6,662
1 The cash flows from the hybrid bond issued in 2005 are disclosed for the period until the first possible redemption date by Henkel on November 25, 2015.
2 From the euro and US dollar commercial paper program (total volume 2 billion US dollars and 1 billion euros).
3 Sundry financial instruments include amounts due to customers and finance bills.
Cash flows from financial liabilities
in million euros
Bonds 1
Commercial papers 2
Liabilities to banks
Trade accounts payable
Sundry financial instruments 3
Original financial instruments
Derivative financial instruments
Total
December
31, 2013
Carrying
amounts
2,461
35
117
2,872
58
5,543
34
5,577
Remaining term
Up to
1 year
1,146
35
117
2,872
53
4,223
28
4,251
Between
1 and 5
years
1,370
–
–
–
2
1,372
6
1,378
More than
5 years
December
31, 2013
Total cash
flow
–
–
–
–
3
3
–
3
2,516
35
117
2,872
58
5,598
34
5,632
1 The cash flows from the hybrid bond issued in 2005 are disclosed for the period until the first possible redemption date by Henkel on November 25, 2015.
2 From the euro and US dollar commercial paper program (total volume 2 billion US dollars and 1 billion euros).
3 Sundry financial instruments include amounts due to customers and finance bills.
150
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Market risk
Market risk exists where the fair value or future cash flows of
a financial instrument may fluctuate due to changes in market
prices. Market risks primarily take the form of currency risk,
interest rate risk and various price risks (particularly the com-
modity price risk).
The Corporate Treasury department manages currency expo-
sure and interest rates centrally for the Group and is therefore
responsible for all transactions with financial derivatives and
other financial instruments. Trading, Treasury Controlling and
Settlement (front, middle and back offices) are separated both
physically and in terms of organization. The parties to the con-
tracts are German and international banks which Henkel moni-
tors regularly, in accordance with Corporate Treasury guide-
lines, for creditworthiness and the quality of their quotations.
Financial derivatives are used to manage currency exposure
and interest rate risks in connection with operating activities
and the resultant financing requirements, again in accordance
with the Corporate Treasury guidelines. Financial derivatives
are entered into solely for hedging purposes.
The currency and interest rate risk management of the Group
is supported by an integrated treasury system which is used to
identify, measure and analyze the Group’s currency exposure
and interest rate risks. In this context, “integrated” means that
the entire process from the conclusion of financial transactions
to their entry in the accounts is covered. Much of the currency
trading takes place on internet-based, multi bank dealing plat-
forms. These foreign currency transactions are automatically
transferred into the treasury system. The currency exposure
and interest rate risks reported by all subsidiaries under stan-
dardized reporting procedures are integrated into the treasury
system by data transfer. As a result, it is possible to retrieve and
measure at any time all currency and interest rate risks across
the Group and all derivatives entered into to hedge the expo-
sure to these risks. The treasury system supports the use of
various risk concepts.
Market risk is monitored on the basis of sensitivity analyses
and value-at- risk computations. Sensitivity analyses enable
estimation of potential losses, future gains, fair values or
cash flows of instruments susceptible to market risks arising
from one or several selected hypothetical changes in foreign
exchange rates, interest rates, commodity prices or other
relevant market rates or prices over a specific period. Sensitiv-
ity analyses are used in the Henkel Group because they enable
reasonable risk assessments to be made on the basis of direct
assumptions (e.g. an increase in interest rates). Value -at-risk
computations reveal the maximum potential future loss of a
certain portfolio over a given period that, based on a specified
probability level, will not be exceeded.
Currency risk
The global nature of our business activities results in a huge
number of cash flows in different currencies. The resultant
currency risk breaks down into two categories, namely trans-
action and translation risks.
Transaction risks arise from possible exchange rate fluctua-
tions causing changes in the value of future foreign currency
cash flows. The hedging of the resultant exchange rate risks
forms a major part of our central risk management activity.
Transaction risks arising from our operating business are par-
tially avoided by the fact that we largely manufacture our
products in those countries in which they are sold. Residual
transaction risks on the operating side are proactively man-
aged by Corporate Treasury. This includes the ongoing assess-
ment of the specific currency risk and the development of
appropriate hedging strategies. The objective of our currency
hedging is to fix prices based on hedging rates so that we are
protected from future adverse fluctuations in exchange rates.
Because we limit our potential losses, any negative impact
on profits is restricted. The transaction risk arising from
major financial payables and receivables is, for the most part,
hedged. In order to manage these risks, we primarily utilize
forward exchange contracts and currency swaps. The deriva-
tives are designated as “Held for trading” and are recognized at
fair value through profit or loss. The currency risk that exists
within the Group in the form of transaction risk therefore has
a direct effect on income rather than being recognized in
equity.
The value-at-risk pertaining to the transaction risk of the
Henkel Group as of December 31, 2013 amounted to 74 million
euros after hedging (previous year: 21 million euros). The value-
at- risk shows the maximum expected risk of loss in a year as
a result of currency fluctuations. Starting in fiscal 2013, our
value-at-risk analysis has been extended to one year in our
internal risk reports as it provides a more comprehensive repre-
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
151
and the use of derivative financial instruments. Only those deriv-
ative financial instruments that can be modeled, monitored and
assessed in the risk management system may be used to hedge
the interest rate risk.
Henkel’s interest management strategy is essentially aligned to
optimizing the net interest result for the Group. The decisions
made in interest management relate to the bonds issued to secure
Group liquidity, the securities and time deposits used for cash
investments, and the other financial instruments. The financial
instruments and interest rate derivatives exposed to interest rate
risk are primarily denominated in euros and US dollars.
Depending on forecasts with respect to interest rate develop-
ments, Henkel enters into derivative financial instruments, pri-
marily interest rate swaps, in order to optimize the interest rate
lock -down structure. The coupon interest on the euro-denomi-
nated bonds issued by Henkel has been converted from fixed to
floating with the aid of interest rate swaps. In the event of an
expected rise in interest rate levels, Henkel protects its positions
by transacting additional interest rate derivatives as an effective
means of guarding against interest rates rising over the short
term. A major portion of the financing in US dollars has been
converted from floating to fixed interest rates through interest
rate swaps. The fixed interest period expires at the end of the first
quarter 2014. As a result, the net interest position primarily com-
prises a structured mix of fixed US dollar and floating euro inter-
est rates.
sentation of the risk associated with a fiscal year. The risk arises
from imports and exports by Henkel AG & Co. KGaA and its for-
eign subsidiaries. Due to the international nature of its activi-
ties, the Henkel Group has a portfolio with more than 50 differ-
ent currencies. In addition to the US dollar, the main influence
on currency risk is exerted by the Russian ruble, the Mexican
peso, the Ukrainian hryvnia and the Turkish lira. The value-at -
risk analysis assumes a time horizon of one year and a unilat-
eral confidence interval of 95 percent. We adopt the variance -
covariance approach as our basis for calculation. Volatilities
and correlations are determined using historical data. The
value-at-risk analysis is based on the operating book positions
and budgeted positions in foreign currency, normally with a
forecasting horizon of nine months.
Translation risks emanate from changes caused by foreign
exchange fluctuations to items on the statement of financial
position and the income statement of a subsidiary, and the
effect these changes have on the translation of individual
company financial statements into Group currency. However,
unlike transaction risk, translation risk does not necessarily
impact future cash flows. The Group’s equity reflects the
changes in carrying value resulting from foreign exchange
influences. The risks arising from the translation of the earn-
ings results of subsidiaries in foreign currencies and from net
investments in foreign entities are only hedged in exceptional
cases.
Interest rate risk
The interest rate risk encompasses those potentially negative
influences on profits, equity or cash flow in current or future
reporting periods arising from changes in interest rates. In the
case of fixed-interest financial instruments, changing capital
market interest rates result in a fair value risk, as the attribut-
able fair values fluctuate depending on capital market interest
rates. In the case of floating -interest financial instruments,
a cash flow risk exists because the interest payments may be
subject to future fluctuations.
The Henkel Group obtains and invests the majority of the cash
it requires from and in the international money and capital
markets. The resulting financial liabilities and our cash depo-
sits may be exposed to the risk of changes in interest rates. The
aim of our centralized interest rate management system is to
manage this risk through our choice of interest commitments
152
Notes to the consolidated financial statements
Notes to the consolidated statement of financial position
Henkel Annual Report 2013
Our exposure to interest rate risk at the reporting dates was as
follows:
Interest rate risk
in million euros
Interest rate exposure
in million euros
Fixed-interest financial instruments
Euro
US dollar
Others
Floating-interest financial instruments
Euro
US dollar
Chinese yuan
Russian ruble
Others
Carrying amounts
2012
2013
–
910
–
910
– 260
42
– 228
– 129
– 250
– 825
–
508
–
508
– 827
168
– 364
– 106
– 338
– 1,467
The calculation of the interest rate risk is based on sensitivity
analyses. The analysis of cash flow risk examines all the main
floating-interest financial instruments as of the reporting date.
Net debt is defined as borrowings less cash and cash equiva-
lents and readily monetizable financial instruments classified
as “Available for sale” or according to the “Fair value option,” less
positive and plus negative fair values of hedging transactions.
The interest rate risk figures shown in the table are based on this
calculation at the relevant reporting date. When analyzing fair
value risk, we assume a parallel shift in the interest curve of
100 basis points, and calculate the hypothetical loss or gain of
the relevant interest rate derivatives at the reporting date
accordingly. The fixed-interest financial instruments exposed
to fair value risk are essentially the fixed-interest rate bank lia-
bilities denominated in US dollars.
The risk of interest rate fluctuations with respect to the earn-
ings of the Henkel Group is shown in the basis point value
(BPV) ana lysis in the following table.
Based on an interest rate change of
100 basis points
of which:
Cash flow through profit and loss
Fair value recognized in equity through
comprehensive income
2012
2013
– 2
– 8
6
– 15
– 15
–
Other price risks (commodity price risk)
Uncertainty with respect to raw material price development
impacts the Group. Purchase prices for raw materials can affect
the net assets, financial position and results of operations of
the corporation. The risk management strategy put in place by
the Group management for safeguarding against procurement
market risk is described in more detail in the risk and opportu-
nities report on pages 92 and 93.
As a small part of the risk management strategy, cash- settled
commodity futures are entered into on the basis of forecasted
purchasing requirements in order to hedge future uncertainties
with respect to commodity prices. Cash-settled commodity
derivatives are only used at Henkel where there is a direct rela-
tionship between the hedging derivative and the physical
underlying. Henkel does not practice hedge accounting and is
therefore exposed to temporary price risks when holding com-
modity derivatives. Such price risks arise due to the fact that the
commodity derivatives are measured at fair value whereas the
purchasing requirement, as a pending transaction, is not mea-
sured or recognized. This can lead to losses being recognized in
profit or loss and equity. Developments in fair values and the
resultant risks are continuously monitored.
The influence of negative commodity price developments on
the valuation of the derivatives employed is immaterial to the
financial position of the Henkel Group due to the low volume
of derivatives used. In the event of a change in commodity
prices of 10 percent, the resultant loss from the derivatives
would be less than 1 million euros.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of income
153
Notes to the consolidated statement of income
(22) Sale proceeds and principles of income recognition
(24) Marketing, selling and distribution expenses
Sales remained approximately at the previous year’s level, at
16,355 million euros. Revenues and their development by busi-
ness unit and region are summarized in the Group segment
report and in the key financials by region on pages 109 and 110.
A detailed explanation of the development of major income and
expense items can be found in the Group management report on
pages 57 to 61.
Sales comprise sales of goods and services less direct sales
deductions such as customer-related rebates, credits and other
benefits paid or granted. Sales are recognized once the goods
have been delivered or the service has been performed. In the
case of goods, this coincides with the physical delivery and so-
called transfer of risks and rewards. Henkel uses different terms
of delivery that contractually determine the transfer of risks and
rewards. It must also be probable that the economic benefits
associated with the transaction will flow to the Group, and the
costs incurred with respect to the transaction must be reliably
measurable.
Services are generally provided in conjunction with the sale of
goods, and recorded once the service has been performed. No
sale is recognized if there are significant risks relating to the
receipt of the consideration or it is likely that the goods will be
returned.
Marketing, selling and distribution expenses amounted to
4,242 million euros (previous year: 4,302 million euros).
In addition to marketing organization and distribution expenses,
this item comprises, in particular, advertising, sales promotion
and market research expenses. Also included here are the
expenses of technical advisory services for customers, valuation
allowances on trade accounts receivable as well as valuation
allowances and impairment on trademarks and other rights.
(25) Research and development expenses
Research and development expenses were slightly above the
previous year’s level, at 415 million euros.
Research expenditures may not be recognized as an asset. Devel-
opment expenditures are recognized as an asset if all the criteria
for recognition are met, the research phase can be clearly distin-
guished from the development phase, and the expenditures can
be attributed to distinct project phases. Currently, the criteria set
out in IAS 38 “Intangible Assets” for recognizing development
expenditures are not all being met, due to a high level of inter-
dependence within the development projects and the difficulty
of assessing which products will eventually be marketable.
Interest income is recognized on a time-proportion basis that
takes into account the effective yield on the asset and the inter-
est rate in force. Dividend income from investments is recog-
nized when the shareholders’ right to receive payment is legally
established.
(26) Administrative expenses
Administrative expenses amounted to 842 million euros
(previous year: 785 million euros).
Administrative expenses include personnel and non-personnel
costs of Group management and costs relating to the Human
Resources, Purchasing, Accounting and IT departments.
(23) Cost of sales
The cost of sales decreased from 8,778 million euros to
8,546 million euros.
Cost of sales comprises the cost of products and services sold
and the purchase cost of merchandise sold. It consists of the
directly attributable cost of materials and primary production
cost, as well as indirect production overheads including the
production-related amortization/depreciation and impairment
of intangible assets and property, plant and equipment.
154
Notes to the consolidated financial statements
Notes to the consolidated statement of income
Henkel Annual Report 2013
(27) Other operating income
(29) Financial result
Other operating income
in million euros
Release of provisions 1
Gains on disposal of non-current assets
Insurance claim payouts
Write-ups of non-current assets
Payments on derecognized receivables
Profits on sale of businesses
Sundry operating income
Total
Financial result
2012
2013
in million euros
Investment result
Interest result
Total
29
19
6
1
3
2
49
109
14
39
4
5
4
–
56
122
1 Including income from the release of provisions for pension obligations
(curtailment gains) of 0 million euros in 2013 (2012: 15 million euros).
Gains on the disposal of non-current assets include income
from the sale of Chemofast Anchoring GmbH, and from the sale
of enzyme production technologies in the Laundry & Home
Care business unit. Sundry operating income relates to a num-
ber of individual items arising from ordinary operating activi-
ties, such as grants and subsidies, bonus credits, tax refunds
and similar income.
(28) Other operating charges
Other operating charges
in million euros
2012
2013
Losses on disposal of non-current assets
Contractual termination severance payments
Impairment on assets held for sale
Impairment on other assets
Sundry operating expenses
Total
8
13
–
–
126
147
5
–
35
–
107
147
The impairment on assets held for sale relates to our compa-
nies in Iran (Laundry & Home Care and Adhesive Technologies).
Sundry operating expenses relate to the settlement of a legal
dispute with a former joint venture partner in the amount of
20 million euros, and to a number of individual items arising
from ordinary operating activities, such as fees, provisions for
litigation, third party claims, sundry taxes, and similar
expenses.
2012 1
1
– 182
– 181
2013
–
– 113
– 113
1 Adjusted in application of IAS 19 revised (see notes on page 116).
Investment result
in million euros
Income from other investments
Other
Total
Interest result
in million euros
Interest and similar income from third parties 2
Interest income from plan assets less interest
expense for pension obligations 3
Interest income on reimbursement rights (IAS 19)
Other financial income
Total interest income
Interest to third parties 2
Other financial charges
Interest expense for pension obligations less
interest income from plan assets 3
Total interest expense
Total
2012
2013
–
1
1
–
–
–
2012 1
2013
32
–
4
14
50
– 129
– 61
– 42
– 232
– 182
36
–
4
25
65
– 94
– 56
– 28
– 178
– 113
1 Adjusted in application of IAS 19 revised (see notes on page 116).
2 Including interest income and interest expense, both in the amount of
30 million euros in 2013 (2012: 35 million euros), with respect to mutually
offset deposits and liabilities to banks, reported on a net basis.
3 Interest expense in 2013: 152 million euros; interest income: 124 million
euros (interest expense in 2012: 181 million euros; interest income in 2012:
139 million euros).
Please see page 140 of the financial instruments report for
information on the net results of the valuation cat egories under
IFRS 7 and the reconciliation to financial result.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of income
155
(30) Taxes on income
Income tax expense/income breaks down as follows:
Income before taxes on income and analysis of taxes
in million euros
Income before tax
Current taxes
Deferred taxes
Taxes on income
Tax rate in percent
2012 1
2013
2,018
2,172
532
– 40
492
571
– 24
547
24.4 %
25.2 %
1 Adjusted in application of IAS 19 revised (see notes on page 116).
Main components of tax expense and income
in million euros
Current tax expense/income in the reporting year
Current tax adjustments for prior years
Deferred tax expense/income from
temporary differences
Deferred tax expense from
unused tax losses
Deferred tax expense from tax credits
Deferred tax expense/income from
changes in tax rates
Increase/decrease in valuation allowances on
deferred tax assets
Tax income from application of IAS 19 revised
2012 1
534
– 2
– 50
24
1
– 3
– 2
– 10
2013
609
– 38
– 31
–
–
– 3
10
–
We have summarized the individual company reports – pre-
pared on the basis of the tax rates applicable in each country
and taking into account consolidation procedures – in the
statement below, showing how the expected tax charge, based
on the tax rate applicable to Henkel AG & Co. KGaA of 31 per-
cent, is re conciled to the effective tax charge disclosed.
Tax reconciliation statement
in million euros
Income before taxes on income
Tax rate (including trade tax)
of Henkel AG & Co. KGaA
Expected tax charge
Tax reductions due to differing tax rates abroad
Tax increases/reductions for prior years
Tax increases/reductions due to
changes in tax rates
Tax increases/reductions due to the
recognition of deferred tax assets relating to
unused tax losses and temporary differences
Tax reductions due to tax-free
income and other items
Tax increases/reductions arising from additions
and deductions for local taxes
Tax increases due to withholding taxes
Tax increases due to non-deductible expenses
Tax charge disclosed
Tax rate
2012 1
2013
2,018
2,172
31 %
31 %
626
– 75
8
– 3
– 2
673
– 86
– 32
– 3
10
– 159
– 107
18
27
52
492
18
22
52
547
24.4 %
25.2 %
1 Adjusted in application of IAS 19 revised (see notes on page 116).
1 Adjusted in application of IAS 19 revised (see notes on page 116).
Deferred tax expense by items on the statement of financial
position
in million euros
Intangible assets
Property, plant and equipment
Financial assets
Inventories
Other receivables and
other assets
Special tax item
Provisions
Liabilities
Tax credits
Unused tax losses
Valuation allowances
Financial statement figures
2012 1
– 52
3
5
3
– 8
– 3
– 36
25
1
24
– 2
– 40
2013
– 6
– 12
– 1
– 1
– 28
– 3
4
13
–
–
10
– 24
1 Adjusted in application of IAS 19 revised (see notes on page 116).
156 Notes to the consolidated financial statements
Notes to the consolidated statement of income
Henkel Annual Report 2013
Deferred taxes are calculated on the basis of tax rates that apply
in the individual countries at the year-end date or which have
already been legally decided. In Germany there is a uniform
corporate income tax rate of 15 percent plus a solidarity tax of
5.5 percent. After taking into account trade tax, this yields an
overall tax rate of 31 percent.
Deferred tax assets and liabilities are netted where they involve
the same tax authority and the same tax creditor.
The deferred tax assets and liabilities stated on the reporting
date relate to the following items of the consolidated statement
of financial position, unused tax losses and tax credits:
Allocation of deferred taxes
in million euros
Intangible
assets
Property, plant and
equipment
Financial assets
Inventories
Other receivables
and other assets
Special
tax items
Provisions
Liabilities
Tax credits
Unused tax losses
Amounts netted
Valuation allowances
Financial statement
figures
Deferred tax assets
Deferred tax liabilities
December
31, 2012
December
31, 2013
December
31, 2012
December
31, 2013
162
193
669
661
18
6
36
59
–
679
109
8
27
– 497
– 15
15
10
35
48
–
636
77
8
29
– 422
– 23
90
14
6
97
43
10
17
–
–
73
18
7
59
40
12
9
–
–
– 497
–
– 422
–
592
606
449
457
The deferred tax assets of 636 million euros (previous year:
679 million euros) relating to provisions in the financial state-
ment result primarily from recognition and measurement dif-
ferences with respect to pensions. The deferred tax liabilities of
661 million euros (previous year: 669 million euros) relating to
intangible assets are mainly attributable to business combina-
tions such as the acquisition of the National Starch businesses
in 2008.
An excess of deferred tax assets is only recognized insofar as it
is likely that the company concerned will achieve sufficiently
positive taxable profits in the future against which the deduct-
ible temporary differences can be offset and tax loss carry-for-
wards can be used. Deferred taxes have not been recognized
with respect to unused tax losses of 93 million euros (previous
year: 52 million euros), as it is not sufficiently probable that
taxable gains or benefits will be available against which they
may be utilized. Of these tax losses carried forward, 75 million
euros (previous year: 24 million euros) expire after more than
three years. State taxes relating to our US-American subsidiary
account for 42 million euros (previous year: 0 million euros) of
these unused tax losses (tax rate: around 5 percent). Of the tax
losses carried forward, 18 million euros are non-expiring (pre-
vious year: 25 million euros).
Deferred tax liabilities of 12 million euros (previous year: 5 mil-
lion euros) relating to the retained earnings of foreign subsidiar-
ies have been recognized due to the fact that these earnings will
be distributed in 2014.
We have summarized the expiry dates of unused tax losses and
tax credits in the table below, which includes unused tax losses
arising from losses on the disposal of assets of 9 million euros
(previous year: 11 million euros) which may be carried forward
without restriction.
Henkel Annual Report 2013
Notes to the consolidated financial statements
Notes to the consolidated statement of income
157
Expiry dates of unused tax losses and tax credits
in million euros
Expire within
1 year
2 years
3 years
more than 3 years
May be carried forward without restriction
Total
In many countries, different tax rates apply to losses on the
disposal of assets and to operating profits, and in some cases
losses on the disposal of assets may only be offset against
gains on the disposal of assets.
Of unused tax losses expiring beyond three years, 93 million
euros (previous year: 104 million euros) relate to loss carry-
forwards of US subsidiaries with respect to state taxes.
Equity-decreasing deferred taxes of 36 million euros were rec-
ognized (previous year: equity-increasing amount of 114 mil-
lion euros). Of these deferred tax liabilities, 26 million euros
result from actuarial gains and losses on pension obligations,
and 10 million euros from gains and losses on cash flow
hedges.
Unused tax losses
Tax credits
December 31,
2012
December 31,
2013
December 31,
2012
December 31,
2013
4
3
–
140
61
208
4
–
–
144
52
200
–
–
–
8
–
8
–
–
–
8
–
8
(31) Non-controlling interests
The amount shown here represents the proportion of net income
and losses attributable to other shareholders of affiliated compa-
nies.
Their share of net income was 36 million euros (previous year:
47 million euros) and that of losses 0 million euros (previous
year: 1 million euros).
158 Notes to the consolidated financial statements
Other disclosures
Henkel Annual Report 2013
Other disclosures
(32) Payroll cost and employee structure
Payroll cost 1
in million euros
Wages and salaries
Social security contributions and staff
welfare costs
Pension costs
Total
2012
2,139
356
148
2,643
2013
2,056
358
156
2,570
1 Excluding personnel-related restructuring charges of 116 million euros
(previous year: 92 million euros).
Number of employees per function 1
Production and engineering
Marketing, selling and distribution
Research and development
Administration
Total
2012
23,150
14,700
2,650
6,300
46,800
2013
23,000
14,850
2,600
6,350
46,800
1 Annual average headcount: full-time employees, excluding apprentices and
trainees, work experience students and interns; figures rounded.
(33) Share-based payment plans
Global Cash Performance Units Plan (Global CPU Plan)
2004–2012
Since the end of the Stock Incentive Plan in 2004, those eligible
for that plan, the senior executive personnel of the Henkel
Group (excluding members of the Management Board), have
been part of the Global CPU Plan, which enables them to parti-
cipate in any increase in the price of the Henkel preferred share.
Cash Performance Units (CPUs) are awarded on the basis of the
level of achievement of certain defined targets. They grant the
beneficiary the right to receive a cash payment at a fixed point
in time. The CPUs are granted on condition that the member of
the Plan is employed for three years by Henkel AG & Co. KGaA
or one of its subsidiaries in a position senior enough to qualify
to participate and that he or she is not under notice during that
period. This minimum period of employment pertains to the
calendar year in which the CPUs are granted and the two sub-
sequent calendar years.
mance period. An upper limit or cap is imposed in the event of
extraordinary share price increases.
Global Long Term Incentive Plan (Global LTI Plan) 2013
In fiscal 2013, the general terms and conditions of the Global
CPU Plan were amended and replaced by the Global LTI Plan
2013. Starting in 2013, CPUs are granted on condition that the
member of the Plan is employed for four years by Henkel AG &
Co. KGaA or one of its subsidiaries in a position senior enough
to qualify to participate and that he or she is not under notice
during that period. This minimum period of employment per-
tains to the calendar year in which the CPUs are granted and the
three subsequent calendar years. In addition, an Outperfor-
mance Reward, which awards CPUs based on the achievement
of target figures established in advance, may be set at the begin-
ning of a four-year medium-term plan.
Due to the extension of the cycle, one tranche with a three-year
term and another with a four-year term were issued in the
reporting period. The number of CPUs granted depends not only
on the seniority of the officer, but also on the achievement of set
target figures. For the 2011 and 2012 cycles, the target is based on
growth in adjusted earnings per preferred share. The value of
a CPU in each case is the average price of the Henkel preferred
share as quoted 20 stock exchange trading days after the Annual
General Meeting following the performance period. The overall
payout of the long-term incentive is subject to a cap.
The total value of CPUs granted to senior management person-
nel is remeasured at each year-end and treated as a payroll cost
over the period in which the plan members provide their ser-
vices to Henkel. The seventh cycle, which was issued in 2010,
became due for payment in 2013. At December 31, 2013, the
CPU Plan worldwide comprised 383,715 CPUs (previous year:
411,736 CPUs) from the eighth tranche issued in 2011 (expense:
10.2 million euros), 514,776 CPUs (previous year: 492,938 CPUs)
from the ninth tranche issued in 2012 (expense: 13.7 million
euros) and 1,099,475 CPUs from the tranches issued in the
reporting year (expense: 25.6 million euros). The Outperfor-
mance Reward comprised 549,473 CPUs (expense: 11.0 million
euros). This resulted in an additional expense in the reporting
year of 60.5 million euros (previous year: 28.8 million euros).
The corresponding provision amounted to 94.7 million euros
(previous year: 57.2 million euros).
The number of CPUs granted depends not only on the seniority
of the officer, but also on the achievement of set target figures.
For the cycles up 2012, these targets were operating profit (EBIT)
and net income attributable to shareholders of Henkel AG & Co.
KGaA. The value of a CPU in each case is the average price of the
Henkel preferred share as quoted 20 stock exchange trading
days after the Annual General Meeting following the perfor-
Cash Performance Units Program
Effective fiscal 2010, the compensation system for members of
the Management Board changed. From 2010, they receive as a
long-term incentive (LTI) a variable cash payment related to the
corporation’s long-term financial performance as measured
by the future increase in earnings per preferred share (EPS),
adjusted for exceptional items, over a period of three years
Henkel Annual Report 2013
Notes to the consolidated financial statements
Other disclosures
159
(performance period – for details, please refer to the remunera-
tion report on pages 33 to 41).
(34) Group segment report
The format for reporting the activities of the Henkel Group by
segment is by business unit; selected regional information is also
provided. This classification corresponds to the way in which the
Group manages its operating business, and the Group’s reporting
structure.
Business units
The activities of the Henkel Group are divided into the follow-
ing reported operating segments: Laundry & Home Care, Beauty
Care, and Adhesive Technologies (Adhesives for Consumers,
Craftsmen and Building, and Industrial Adhesives).
Laundry & Home Care
The Laundry & Home Care business unit is globally active in
the laundry and home care Branded Consumer Goods business.
The Laundry business includes not only heavy-duty and spe-
cialty detergents but also fabric softeners, laundry performance
enhancers and laundry care products. Our Home Care product
portfolio encompasses hand and automatic dishwashing prod-
ucts, cleaners for bathroom and WC applications, and house-
hold, glass and specialty cleaners. We also offer air fresheners
and insecticides for household applications in selected regions.
Beauty Care
The Beauty Care business unit is active in the Branded Con-
sumer Goods business with Hair Care, Hair Colorants, Hair Styl-
ing, Body Care, Skin Care and Oral Care, as well as the profes-
sional Hair Salon business.
Adhesive Technologies (Adhesives for Consumers, Craftsmen
and Building, and Industrial Adhesives)
The Adhesive Technologies business unit comprises five market-
and customer-focused strategic businesses.
In the Adhesives for Consumers, Craftsmen and Building busi-
ness, we market a wide range of brandname products for pri-
vate and professional users. Based on our four international
brand platforms, namely Loctite, Pritt, Pattex and Ceresit, we
offer target group-aligned system solutions for applications in
the household, schools and offices, for do-it-yourselfers and
craftsmen, and also for the building industry.
Our Transport and Metal business serves major international
customers in the automotive and metal-processing industries,
offering tailored system solutions and specialized technical
services that cover the entire value chain from steel strip coat-
ing to final vehicle assembly.
In the General Industry business, our customers comprise manu-
facturers from a multitude of industries, ranging from household
appliance producers to the wind power industry. Our portfolio
here encompasses Loctite products for industrial maintenance,
repair and overhaul, as well as a wide range of sealants and sys-
tem solutions for surface treatment applications, and specialty
adhesives.
The Packaging, Consumer Goods and Construction Adhesives
business serves major international customers as well as
medium- and small-sized manufacturers of the consumer goods
and furniture industries. Our economies of scale allow us to offer
attractive solutions for standard and volume applications.
Our Electronics business offers customers from the worldwide
electronics industry a technology-spanning portfolio of inno-
vative high-technology adhesives and soldering materials for
the manufacture of microchips and electronic assemblies.
Principles of Group segment reporting
In determining the segment results and the assets and liabili-
ties, we apply essentially the same principles of recognition
and measurement as in the consolidated financial statements.
We have valued net operating assets in foreign currencies at
average exchange rates.
The Group measures the performance of its segments on the
basis of a segment income variable referred to by Internal Con-
trol and Reporting as “adjusted EBIT.” For this purpose, operat-
ing profit (EBIT) is adjusted for one-time charges and gains and
also restructuring charges.
Of the restructuring charges, 28 million euros is attributable to
the business unit Laundry & Home Care, 51 million euros is
attributable to Beauty Care and 58 million euros is attributable
to Adhesive Technologies.
For reconciliation with the figures for the Henkel Group, Group
overheads are reported under Corporate together with income
and expenses that cannot be allocated to the individual busi-
ness units.
Proceeds transferred between the segments only exist to a
negligible extent and are therefore not separately disclosed.
Operating assets, provisions and liabilities are assigned to the
segments in accordance with their usage or origin. Where usage
or origin is attributable to several segments, allocation is
effected on the basis of appropriate ratios and keys.
For regional and geographic analysis purposes, we allocate
sales to countries on the basis of the country-of-origin princi-
ple, and non-current assets in accordance with the domicile of
the international company to which they pertain.
160 Notes to the consolidated financial statements
Other disclosures
Henkel Annual Report 2013
Reconciliation between net operating assets /
capital employed and financial statement figures
in million euros
Goodwill at book value
Other intangible assets and property, plant and equipment
(total)
Deferred taxes
Inventories
Trade accounts receivable from third parties
Intra-group accounts receivable
Other assets and tax refund claims 2
Cash and cash equivalents
Assets held for sale
Net operating assets
Financial
statement
figures
Net operating assets
Financial
statement
figures
Annual
average 1 2012
December 31,
2012
December 31,
2012
Annual
average 1 2013
December 31,
2013
December 31,
2013
6,774
4,377
–
1,619
2,238
712
370
6,661
4,298
–
1,478
2,021
709
304
6,661
4,298
592
1,478
2,021
–
3,199
1,238
38
6,565
4,281
–
1,618
2,633
765
439
6,353
4,131
–
1,494
2,370
706
372
6,353
4,131
606
1,494
2,370
–
3,303
1,051
36
Operating assets (gross) / Total assets
16,090
15,471
19,525
16,301
15,426
19,344
– Operating liabilities
of which:
Trade accounts payable to third parties
Intra-group
accounts payable
Other provisions and other liabilities 2
(financial and non-financial)
Net operating assets
– Goodwill at book value
+ Goodwill at cost 3
Capital employed
4,826
2,661
712
1,453
11,265
6,774
7,260
11,751
5,007
2,647
709
1,651
10,464
–
–
–
–
2,647
–
1,893
–
–
–
–
5,669
2,920
768
1,981
10,632
6,565
7,072
11,139
5,470
2,872
706
1,892
9,959
–
–
–
–
2,872
–
2,122
–
–
–
–
1 The annual average is calculated on the basis of the twelve monthly figures.
2 We only take amounts relating to operating activities into account in calculating net operating assets.
3 Before deduction of accumulated impairment pursuant to IFRS 3.79(b).
Henkel Annual Report 2013
Notes to the consolidated financial statements
Other disclosures
161
(35) Earnings per share
Earnings per share
in million euros (rounded)
Net income attributable to shareholders of Henkel AG & Co. KGaA
Dividends, ordinary shares
Dividends, preferred shares
Total dividends
Retained earnings per ordinary share
Retained earnings per preferred share
Retained earnings
Number of ordinary shares
Dividend per ordinary share in euros
of which preliminary dividend per ordinary share in euros 2
Retained earnings per ordinary share in euros
EPS per ordinary share in euros
Number of outstanding preferred shares 3
Dividend per preferred share in euros
of which preferred dividend per preferred share in euros 2
Retained earnings per preferred share in euros
EPS per preferred share in euros
Number of ordinary shares
Dividend per ordinary share in euros
of which preliminary dividend per ordinary share in euros 2
Retained earnings per ordinary share in euros (after dilution)
Diluted EPS per ordinary share in euros
Number of potential outstanding preferred shares
Dividend per preferred share in euros
of which preferred dividend per preferred share in euros 2
Retained earnings per preferred share in euros (after dilution)
Diluted EPS per preferred share in euros
2012 1
2013
1,480
1,589
242
166
408
641
431
312
213
525
636
428
1,072
1,064
259,795,875
259,795,875
0.93
0.02
2.47
3.40
1.20 4
0.02
2.45
3.65
174,460,902
174,482,305
0.95
0.04
2.47
3.42
1.22 4
0.04
2.45
3.67
259,795,875
259,795,875
0.93
0.02
2.47
3.40
1.20 4
0.02
2.45
3.65
174,473,723 5
174,482,305
0.95
0.04
2.47
3.42
1.22 4
0.04
2.45
3.67
1 Adjusted in application of IAS 19 revised (see notes on page 116).
2 See Group management report, Corporate governance, Division of capital stock, Shareholder rights on page 26.
3 Weighted annual average of preferred shares (Henkel buy-back program).
4 Proposal to shareholders for the Annual General Meeting on April 4, 2014.
5 Weighted annual average of preferred shares adjusted for the potential number of shares arising from the Stock Incentive Plan.
162 Notes to the consolidated financial statements
Other disclosures
Henkel Annual Report 2013
(36) Consolidated statement of cash flows
We prepare the consolidated statement of cash flows in accor-
dance with International Accounting Standard (IAS) 7 “State-
ments of Cash Flows.” It describes the flow of cash and cash
equivalents by origin and usage of liquid funds. It distinguishes
between changes in funds arising from operating activities,
investing activities, and financing activities. Financial funds
include cash on hand, checks and credit at banks, and other
financial assets with a remaining term of not more than three
months. Securities are therefore included in financial funds,
provided that they are available at short term and are only
exposed to an insignificant price change risk. The computation
is adjusted for effects arising from currency translation. In some
countries, there are administrative hurdles to the transfer of
money to the parent company. The assets held for sale of our
companies in Iran include cash and cash equivalents of 10 mil-
lion euros that cannot be transferred to the parent company at
present.
Cash flows from operating activities are determined by initially
adjusting operating profit by non-cash variables such as amor-
tization/depreciation/impairment/write-ups on intangible
assets and property, plant and equipment – supplemented by
changes in provisions, changes in other assets and liabilities,
and also changes in net working capital. We disclose payments
made for income taxes under operating cash flow.
Cash flows from investing activities occur essentially as a result
of outflows of funds for investments in intangible assets and
property, plant and equipment, subsidiaries and other business
units, as well as investments accounted for at equity and joint
ventures. We also recognize inflows of funds from the sale of
intangible assets and property, plant and equipment, subsidiar-
ies and other business units here. In the reporting period, cash
flows from investing activities mainly involved outflows for
investments in intangible assets and property, plant and equip-
ment in the amount of –436 million euros (previous year:
–422 million euros). Outflows for the acquisition of subsidiaries
and other business units in the amount of –31 million euros (pre-
vious year: –113 million euros) and inflows from the sale of sub-
sidiaries and other business units in the amount of 24 million
euros (previous year: 3 million euros) relate to the acquisitions
and divestments described in the section “Acquisitions and
divestments” on pages 111 and 112.
In cash flows from financing activities, we recognize interest
and dividends paid and received, the change in borrowings and
in pension provisions, and also payments made for the acquisi-
tion of non-controlling interests and other financing transac-
tions. The change in borrowings in the reporting year was sig-
nificantly affected by the redemption of our senior bond in
June 2013.
Free cash flow shows how much cash is actually available for
acquisitions and dividends, reducing debt and/or contributions
to pension funds.
(37) Contingent liabilities
Analysis
in million euros
Liabilities under guarantee and
warranty agreements
December
31, 2012
December
31, 2013
5
4
(38) Other unrecognized financial commitments
Operating leases as defined in IAS 17 comprise all forms of
rights of use of assets, including rights of use arising from rent
and leasehold agreements. Payment commitments under oper-
ating lease agreements are shown at the total amounts payable
up to the earliest date of termination. The amounts shown are
the nominal values. At December 31, 2013, they were due for
payment as follows:
Operating lease commitments
in million euros
Due in the following year
Due within 1 to 5 years
Due after 5 years
Total
December
31, 2012
December
31, 2013
71
127
33
231
62
119
19
200
Within the Group, we primarily lease office space and equip-
ment, automobiles, and IT equipment. Some of these contracts
contain extension options and price adjustment clauses. In the
course of the 2013 fiscal year, 63 million euros became due for
payment under operating leases (previous year: 66 million
euros).
As of the end of 2013, commitments arising from orders for
property, plant and equipment amounted to 62 million euros
(previous year: 39 million euros).
As of the reporting date, payment commitments under the
terms of agreements for capital increases and share purchases
contracted prior to December 31, 2013 amounted to 0 million
euros (previous year: 0 million euros).
Henkel Annual Report 2013
Notes to the consolidated financial statements
Other disclosures
163
(39) Voting rights/Related party disclosures
Related parties as defined by IAS 24 (“Related Party Disclo-
sures”) are legal entities or natural persons who may be able to
exert influence on Henkel AG & Co. KGaA and its subsidiaries,
or be subject to the control or a material influence by Henkel AG
& Co. KGaA or its subsidiaries. These include, in particular, the
members of the Henkel share-pooling agreement, non-consoli-
dated entities in which Henkel holds a participating interest,
associated entities and also the members of the corporate man-
agement bodies of Henkel AG & Co. KGaA whose remunerations
are indicated in the remuneration report section of the manage-
ment report on pages 33 to 41. Henkel Trust e.V. and Metzler
Trust e.V. also fall into the category of related parties as defined
in IAS 24.
Information required by Section 160 (1) no. 8 of the German
Stock Corporation Act [AktG]:
Henkel AG & Co. KGaA, Düsseldorf, has been notified that on
December 14, 2013 the proportion of voting rights held by the
members of the Henkel share-pooling agreement represents in
total a percentage of 58.68 percent of the voting rights
(152,437,099 votes) in Henkel AG & Co. KGaA, held by
• 121 members of the families of the descendents of
Fritz Henkel, the company’s founder,
• four foundations set up by members of those families,
• three trusts set up by members of those families,
• three private limited companies (GmbH) set up by members
of those families, eleven limited partnerships with a limited
company as general partner (GmbH & Co. KG), and one
limited partnership (KG),
under the terms of a share-pooling agreement per Section 22 (2)
of the German Securities Trading Law [WpHG], whereby the
shares held by the three private limited companies, by the
eleven limited partnerships with a limited company as general
partner, and by the one limited partnership, representing a per-
centage of 14.57 percent (37,855,790 voting rights), are attributed
(per Section 22 (1) no. 1 WpHG) to the family members who con-
trol those companies.
No party to the share-pooling agreement is obliged to notify
that it has reached or exceeded 3 percent or more of the total
voting rights in Henkel AG & Co. KGaA, even after adding voting
rights expressly granted under the terms of usufruct agree-
ments.
Dr. Simone Bagel-Trah, Germany, is the authorized representa-
tive of the parties to the Henkel share-pooling agreement.
Financial receivables from and payables to other investments in
the form of non-consolidated affiliated entities and associated
entities are disclosed in Notes 3 and 18.
Henkel Trust e.V. and Metzler Trust e.V., as parties to relevant
contractual trust arrangements (CTA), hold the assets required
to cover the pension obligations in Germany. The claim on
Henkel Trust e.V. for reimbursement of pension payments made
is shown under other financial assets (Note 3 on page 124). The
receivable does not bear interest.
(40) Exercise of exemption options
The following German companies included in the consolidated
financial statements of Henkel AG & Co. KGaA exercised exemp-
tion options in fiscal 2013:
• Schwarzkopf Henkel Production Europe GmbH & Co. KG,
Düsseldorf (Section 264b German Commercial Code [HGB])
• Henkel Loctite-KID GmbH, Hagen (Section 264 (3) HGB)
The Dutch company Henkel Nederland B.V., Nieuwegein, exer-
cised the exemption option afforded in Article 2:403 of the Civil
Code of the Netherlands.
(41) Remuneration of the corporate management bodies
The total remuneration of the members of the Supervisory
Board and of the Shareholders’ Committee of Henkel AG & Co.
KGaA amounted to 1,529,589 euros plus value-added tax (previ-
ous year: 1,580,000 euros) and 2,350,000 euros (previous year:
2,350,000 euros), respectively. The total remuneration (Section
285 no. 9a and Section 314 (1) no. 6a HGB) of the Management
Board and members of the Management Board of Henkel Man-
agement AG amounted to 26,944,135 euros (previous year:
25,309,802 euros).
For pension obligations to former members of the Management
Board and the management of Henkel KGaA, as well as the for-
mer management of its legal predecessor and surviving depen-
dents, 95,956,228 euros (previous year: 90,881,294 euros) is
deferred. The total remuneration for this group of persons
(Section 285 no. 9b and Section 314 (1) no. 6b HGB) in the
reporting year amounted to 7,626,894 euros (previous year:
7,041,167 euros). For further details regarding the emoluments
of the corporate management bodies, please refer to the audited
remuneration report on pages 33 to 41.
(42) Declaration of compliance with the Corporate
Governance Code (DCGK)
In February 2013, the Management Board of Henkel Manage-
ment AG and the Supervisory Board and Shareholders’ Commit-
tee of Henkel AG & Co. KGaA approved a joint declaration of
compliance with the recommendations of the German Corpo-
rate Governance Code (DCGK) in accordance with Section 161
AktG. The declaration has been made permanently available to
shareholders on the company website: www.henkel.com/ir
164 Notes to the consolidated financial statements
Other disclosures
Henkel Annual Report 2013
(43) Subsidiaries and other investments
Details relating to the investments held by Henkel AG & Co.
KGaA and the Henkel Group, which are part of these financial
statements, are provided in a separate schedule appended to
these notes to the consolidated financial statements but not
included in the printed form of the Annual Report. Said sched-
ule is included in the accounting record submitted for publica-
tion in the electronic Federal Gazette and can be viewed there
and at the Annual General Meeting. The schedule is also
included in the online version of the Annual Report on our
website: www.henkel.com/ir
(44) Auditor’s fees and services
The total fees charged to the Group for services provided by the
auditor KPMG AG Wirtschaftsprüfungsgesellschaft and other
companies of the KPMG network in fiscal 2012 and 2013 were as
follows:
Type of fee
in million euros
Audits
Other audit-related services
Tax advisory services
Other services
Total
2012
of which
Germany
2013
of which
Germany
7.0
1.5
0.9
0.2
9.6
1.3
0.4
0.3
0.1
2.1
6.5
2.0
1.0
0.3
9.8
1.5
0.9
0.0
0.2
2.6
The item “Audits” includes fees and disbursements with respect
to the audit of the Group accounts and the legally prescribed
financial statements of Henkel AG & Co. KGaA and its affiliated
companies. The fees for audit-related services relate primarily
to the quarterly reviews. The item “Tax advisory services”
includes fees for advice and support on tax issues and the per-
formance of tax compliance services on behalf of affiliated
companies outside Germany. “Other services” comprise fees
predominantly for project-related consultancy services.
Düsseldorf, January 30, 2014
Henkel Management AG,
Personally Liable Partner
of Henkel AG & Co. KGaA
Management Board
Kasper Rorsted,
Jan-Dirk Auris, Carsten Knobel, Kathrin Menges,
Bruno Piacenza, Hans Van Bylen
Henkel Annual Report 2013
165
Independent Auditor’s Report
We have issued the following unqualified auditor’s report:
“Independent Auditor’s Report
To Henkel AG & Co. KGaA, Düsseldorf
Report on the Consolidated Financial Statements
We have audited the accompanying consolidated financial
statements of Henkel AG & Co. KGaA, Düsseldorf, and its sub-
sidiaries, which comprise the consolidated statement of finan-
cial position, the consolidated statement of income, the consol-
idated statement of comprehensive income, the consolidated
statement of changes in equity, the consolidated statement of
cash flows, and notes to the consolidated financial statements
for the business year from January 1 to December 31, 2013.
Responsibility of the Personally Liable Partner of the
Company for the Consolidated Financial Statements
The personally liable partner of Henkel AG & Co. KGaA is respon-
sible for the preparation of these consolidated financial state-
ments. This responsibility includes preparing these consolidated
financial statements in accordance with International Financial
Reporting Standards as adopted by the EU, and the supplemen-
tary requirements of German law pursuant to § [Article] 315a Abs.
[paragraph] 1 HGB [Handelsgesetzbuch: German Commercial
Code], to give a true and fair view of the net assets, financial
position and results of operations of the Group in accordance
with these requirements. The personally liable partner of the
company is also responsible for the internal controls that man-
agement determines are necessary to enable the preparation of
consolidated financial statements that are free from material
misstatement, whether due to fraud or error.
Auditor’s Responsibility
Our responsibility is to express an opinion on these consolidated
financial statements based on our audit. We conducted our audit
in accordance with § 317 HGB and German generally accepted
standards for the audit of financial statements promulgated by
the Institut der Wirtschaftsprüfer [Institute of Public Auditors in
Germany] (IDW) as well as in supplementary compliance with
International Standards on Auditing (ISA). Accordingly, we are
required to comply with ethical requirements and plan and
perform the audit to obtain reasonable assurance about whether
the consolidated financial statements are free from material
misstatement.
An audit involves performing audit procedures to obtain audit
evidence about the amounts and disclosures in the consoli-
dated financial statements. The selection of audit procedures
depends on the auditor’s professional judgment. This includes
the assessment of the risks of material misstatement of the
consolidated financial statements, whether due to fraud or
error. In assessing those risks, the auditor considers the inter-
nal control system relevant to the entity’s preparation of the
consolidated financial statements that give a true and fair view.
The aim of this is to plan and perform audit procedures that are
appropriate in the given circumstances, but not for the purpose
of expressing an opinion on the effectiveness of the Group’s
internal control system. An audit also includes evaluating the
appropriateness of accounting policies used and the reason-
ableness of accounting estimates made by the company’s
personally liable partner, as well as evaluating the overall
presentation of the consolidated financial statements.
We believe that the audit evidence we have obtained is suffi-
cient and appropriate to provide a basis for our audit opinion.
Audit Opinion
Pursuant to § 322 Abs. 3 Satz 1 HGB, we state that our audit of
the consolidated financial statements has not led to any reser-
vations.
In our opinion, based on the findings of our audit, the consoli-
dated financial statements comply in all material respects with
IFRSs as adopted by the EU and the supplementary require-
ments of German commercial law pursuant to § 315a Abs. 1 HGB
and give a true and fair view of the net assets and financial
position of the Henkel Group as at December 31, 2013, as well as
the results of operations for the business year then ended, in
accordance with these requirements.
Report on the Group Management Report
We have audited the accompanying Group management report of
Henkel AG & Co. KGaA for the business year from January 1 to
December 31, 2013. The personally liable partner of Henkel AG &
Co. KGaA is responsible for the preparation of the Group manage-
ment report in compliance with the applicable requirements of
German commercial law pursuant to § [Article] 315a Abs. [para-
graph] 1 HGB [Handelsgesetzbuch: German Commercial Code].
We conducted our audit in accordance with § 317 Abs. 2 HGB and
German generally accepted standards for the audit of the Group
management report promulgated by the Institut der Wirtschafts-
prüfer [Institute of Public Auditors in Germany] (IDW). Accord-
ingly, we are required to plan and perform the audit of the Group
management report to obtain reasonable assurance about
whether the Group management report is consistent with
the consolidated financial statements and the audit findings,
and as a whole provides a suitable view of the Group’s position
and suitably presents the opportunities and risks of future
development.
166
Henkel Annual Report 2013
Pursuant to § 322 Abs. 3 Satz 1 HGB, we state that our audit of the
Group management report has not led to any reservations.
In our opinion, based on the findings of our audit of the con-
solidated financial statements and Group management report,
the Group management report is consistent with the consoli-
dated financial statements, and as a whole provides a suitable
view of the Group’s position and suitably presents the opportu-
nities and risks of future development.
Düsseldorf, January 30, 2014
KPMG AG
Wirtschaftsprüfungsgesellschaft
Prof. Dr. Kai C. Andrejewski
Wirtschaftsprüfer
(German Public Auditor)
Simone Fischer
Wirtschaftsprüferin
(German Public Auditor)”
Henkel Annual Report 2013
167
Recommendation for the approval of the annual
financial statements and the appropriation of
the profit of Henkel AG & Co. KGaA
It is proposed that the annual financial statements of Henkel AG & Co. KGaA be
approved as presented and that the unappropriated profit of 700,363,032.37 euros for
the fiscal year 2013 be applied as follows:
a)
Payment of a dividend of 1.20 euros per ordinary share
(259,795,875 shares)
Payment of a dividend of 1.22 euros per preferred share
(178,162,875 shares)
The remaining
to be carried forward (profit brought forward)
b)
c)
= 311,755,050.00 euros
= 217,358,707.50 euros
= 171,249,274.87 euros
700,363,032.37 euros
According to Section 71 German Stock Corporation Act [AktG], treasury shares do not
qualify for a dividend. The amount in unappropriated profit which relates to the shares
held by the corporation (treasury shares) at the date of the Annual General Meeting
will be carried forward as retained earnings. As the number of such treasury shares can
change up to the time of the Annual General Meeting, a correspondingly adapted pro-
posal for the appropriation of profit will be submitted to it, providing for an unchanged
payout of 1.20 euros per ordinary share qualifying for a dividend and 1.22 euros per
preferred share qualifying for a dividend, with corresponding adjustment of the other
retained earnings and retained earnings carried forward to the following year.
Düsseldorf, January 30, 2014
Henkel Management AG
(Personally Liable Partner
of Henkel AG & Co. KGaA)
Management Board
168
Henkel Annual Report 2013
Annual financial statements of Henkel AG & Co. KGaA (summarized) *
Statement of income
in million euros
Sales
Cost of sales
Gross profit
Selling, research and administrative expenses
Other income (net of other expenses)
Operating profit
Financial result
Profit on ordinary activities
Change in special accounts with reserve element
Extraordinary result
Income before tax
Taxes on income
Net income
Profit brought forward
Allocated to other retained earnings/transferred from other retained earnings
Unappropriated profit 1
2012
3,410
– 2,337
1,073
– 1,317
359
115
458
573
10
–
583
8
591
3
–
594
1 Statement of income figures are rounded; unappropriated profit 2012: 593,788,240.84 euros; unappropriated profit 2013: 700,363,032.37 euros.
Balance sheet
in million euros
Intangible assets and property, plant and equipment
Financial assets
Non-current assets
Inventories
Receivables and miscellaneous assets/Deferred charges
Marketable securities
Liquid funds
Current assets
Assets arising from the overfunding of pension obligations
Total assets
Equity
Special accounts with reserve element
Provisions
Liabilities, deferred income and accrued expenses
Total equity and liabilities
* The full financial statements of Henkel AG & Co. KGaA with the auditor’s
unqualified opinion are filed with the commercial register and are also
available at www.henkel.com/ir. Copies can be obtained from Henkel AG &
Co. KGaA on request.
2012
649
7,302
7,951
225
1,697
1,488
423
3,833
304
12,088
5,458
129
623
5,878
12,088
2013
3,469
– 2,375
1,094
– 1,383
343
54
982
1,036
9
–
1,045
– 17
1,028
186
– 514
700
2013
648
8,716
9,364
236
2,218
459
329
3,242
293
12,899
6,078
120
702
5,999
12,899
Henkel Annual Report 2013
169
Responsibility statement by the
Personally Liable Partner
To the best of our knowledge, and in accordance with the applicable accounting
principles, the consolidated financial statements give a true and fair view of the net
assets, financial position and results of operations of the Group, and the manage-
ment report of the Group includes a fair review of the development, performance
and results of the business and the position of the Group, together with a cogent
description of the principal opportunities and risks associated with the expected
development of the Group.
Düsseldorf, January 30, 2014
Henkel Management AG
Management Board
Kasper Rorsted,
Jan-Dirk Auris, Carsten Knobel, Kathrin Menges,
Bruno Piacenza, Hans Van Bylen
170
Corporate management bodies of Henkel AG & Co. KGaA
Henkel Annual Report 2013
Corporate management bodies of Henkel AG & Co. KGaA
Boards / memberships as defined by Section 125 (1) sentence 5 of the German Stock Corporation Act [AktG] as at January 2014
Dipl.-Ing. Albrecht Woeste: Honorary Chairman of the Henkel Group
Supervisory Board of Henkel AG & Co. KGaA
Dr. rer. nat. Simone Bagel-Trah
Chair,
Private Investor, Düsseldorf
Born in 1969
Member since: April 14, 2008
Memberships:
Henkel Management AG (Chair) 1
Henkel AG & Co. KGaA (Shareholders’
Committee, Chair) 2
Heraeus Holding GmbH 1
Winfried Zander *
Vice-chair,
Chairman of the General Works Council of
Henkel AG & Co. KGaA and Chairman of the
Works Council of Henkel AG & Co. KGaA,
Düsseldorf site
Born in 1954
Member since: May 17, 1993
Jutta Bernicke *
Member of the Works Council of
Henkel AG & Co. KGaA, Düsseldorf site
Born in 1962
Member since: April 14, 2008
Dr. rer. nat. Kaspar von Braun
Astrophysicist, Munich
Born in 1971
Member since: April 19, 2010
Boris Canessa
Private Investor, Düsseldorf
Born in 1963
Member since: April 16, 2012
Ferdinand Groos
Managing Partner, Cryder Capital Partners LLP,
London
Prof. Dr. sc. nat. Michael Kaschke
Chairman of the Executive Board,
Carl Zeiss AG, Oberkochen
Born in 1965
Member since: April 16, 2012
Born in 1957
Member since: April 14, 2008
Béatrice Guillaume-Grabisch
Vice President Zone Europe Nestlé S.A., Vevey
Born in 1964
Member since: April 16, 2012
Peter Hausmann *
(since April 15, 2013)
Member of the Executive Board of
IG Bergbau, Chemie, Energie and responsible
for Wages/Finance, Hannover
Born in 1954
Member since: April 15, 2013
Memberships:
Bayer AG 1
Continental AG 1
Vivawest Wohnen GmbH 1
50 Hertz Transmission AG (Vice-chair) 1
Birgit Helten-Kindlein *
Member of the Works Council of
Henkel AG & Co. KGaA, Düsseldorf site
Born in 1964
Member since: April 14, 2008
Memberships:
Carl Zeiss Group:
Carl Zeiss SMT GmbH (Chair) 1
Carl Zeiss Meditec AG (Chair) 1
CZ Microscopy GmbH (Chair) 2
Carl Zeiss Australia Pty. Ltd. (Chair), Australia 2
Carl Zeiss Far East Co. Ltd. (Chair), China/Hong Kong 2
Carl Zeiss Pte. Ltd. (Chair), Singapore 2
Carl Zeiss India (Bangalore) Private Ltd., India 2
Barbara Kux
(since July 3, 2013)
Private Investor, Munich
Born in 1954
Member since: July 3, 2013
Memberships:
Firmenich S.A., Switzerland 2
Total S.A., France 2
Umicore N.V., Brussels, Belgium 2
Mayc Nienhaus *
Member of the General Works Council of
Henkel AG & Co. KGaA and
Chairman of the Works Council of
Henkel AG & Co. KGaA, Unna site
Born in 1961
Member since: January 1, 2010
* Employee representatives.
1 Membership in statutory supervisory and administrative boards in Germany.
2 Membership of comparable oversight bodies.
Henkel Annual Report 2013
Corporate management bodies of Henkel AG & Co. KGaA 171
Michael Vassiliadis *
(until April 15, 2013)
Chairman of the Executive Committee of
IG Bergbau, Chemie, Energie, Hannover
Born in 1964
Member from: May 4, 1998
Memberships:
BASF SE 1
Evonik Industries AG (Vice-chair) 1
K + S AG (Vice-chair) 1
STEAG GmbH (Vice-chair) 1
Thierry Paternot
(until January 14, 2013)
Operating Partner, Duke Street Capital, Paris
Born in 1948
Member from: April 14, 2008
Memberships:
Eckes AG 1
Bio DS SAS (Chair), France 2
Freedom-FullSix SAS (Chair), France 2
Oeneo SA, France 2
PT Invest SAS (Chair), France 2
QCNS Cruises SAM, Monaco 2
Andrea Pichottka *
Managing Director, IG BCE Bonusagentur GmbH,
Hannover
Born in 1959
Member since: October 26, 2004
Dr. rer. nat. Martina Seiler *
Chemist, Duisburg
Chairwoman of the General Senior Staff
Representative Committee and of the Senior Staff
Representative Committee of Henkel AG & Co. KGaA
Born in 1971
Member since: January 1, 2012
Prof. Dr. oec. publ. Theo Siegert
Managing Partner of
de Haen-Carstanjen & Söhne, Düsseldorf
Born in 1947
Member since: April 20, 2009
Memberships:
E.ON AG 1
Merck KGaA 1
DKSH Holding Ltd., Switzerland 2
E. Merck OHG 2
Edgar Topsch *
Member of the General Works Council of
Henkel AG & Co. KGaA and
Vice-chairman of the Works Council of
Henkel AG & Co. KGaA, Düsseldorf site
Born in 1960
Member since: August 1, 2010
Supervisory Board committees
Nominations Committee
Audit Committee
Functions
The Nominations Committee prepares the resolutions of the Supervisory Board
on election proposals to be presented to the Annual General Meeting for the
election of members of the Supervisory Board (representatives of the share-
holders).
Functions
The Audit Committee prepares the proceedings and resolutions of the Supervi-
sory Board relating to the approval of the annual financial statements and the
consolidated financial statements, and relating to ratification of the proposal to
be put before the Annual General Meeting regarding appointment of the auditor.
It also deals with accounting, risk management and compliance issues.
Members
Dr. Simone Bagel-Trah, Chair
Dr. Kaspar von Braun
Prof. Dr. Theo Siegert
Members
Prof. Dr. Theo Siegert, Chair
Prof. Dr. Michael Kaschke, Vice-chair
Dr. Simone Bagel-Trah
Peter Hausmann (since April 15, 2013)
Birgit Helten-Kindlein
Michael Vassiliadis (until April 15, 2013)
Winfried Zander
172
Corporate management bodies of Henkel AG & Co. KGaA
Henkel Annual Report 2013
Shareholders’ Committee of Henkel AG & Co. KGaA
Dr. rer. nat. Simone Bagel-Trah
Chair,
Private Investor, Düsseldorf
Born in 1969
Member since: April 18, 2005
Memberships:
Henkel AG & Co. KGaA (Chair) 1
Henkel Management AG (Chair) 1
Heraeus Holding GmbH 1
Dr. rer. pol. h.c. Christoph Henkel
Vice-chair,
Managing Partner Canyon Equity LLC, London
Born in 1958
Member since: May 27, 1991
Prof. Dr. oec. HSG Paul Achleitner
Chairman of the Supervisory Board,
Deutsche Bank AG, Munich
Born in 1956
Member since: April 30, 2001
Memberships:
Bayer AG 1
Daimler AG 1
Deutsche Bank AG (Chair) 1
Johann-Christoph Frey
Private Investor, Klosters
Born in 1955
Member since: April 16, 2012
Stefan Hamelmann
Private Investor, Düsseldorf
Born in 1963
Member since: May 3, 1999
Prof. Dr. rer. pol. Ulrich Lehner
Former Chairman of the Management Board
of Henkel KGaA, Düsseldorf
Born in 1946
Member since: April 14, 2008
Memberships:
Deutsche Telekom AG (Chair) 1
E.ON AG 1
Porsche Automobil Holding SE 1
ThyssenKrupp AG (Chair) 1
Dr. August Oetker KG 2
Novartis AG, Switzerland 2
Dr.-Ing. Dr.-Ing. E.h. Norbert Reithofer
Chairman of the Management Board
of Bayerische Motoren Werke AG, Munich
Born in 1956
Member since: April 11, 2011
Jean-François van Boxmeer
(since April 15, 2013)
Chairman of the Executive Board
of Heineken N.V., Amsterdam
Born in 1961
Member since: April 15, 2013
Membership:
Mondelez International Inc., USA 2
Konstantin von Unger
Founding Partner, Blue Corporate Finance AG,
London
Born in 1966
Member since: April 14, 2003
Memberships:
Henkel Management AG 1
Ten Lifestyle Management Ltd.,
Great Britain 2
Karel Vuursteen
(until April 15, 2013)
Former Chairman of the Executive Board
of Heineken N.V., Amsterdam
Born in 1941
Member from: May 6, 2002
Memberships:
Akzo Nobel N.V. (Chair), Netherlands 2
Heineken Holding N.V., Netherlands 2
Tom Tom N.V. (Chair), Netherlands 2
Werner Wenning
Chairman of the Supervisory Board
of Bayer AG, Leverkusen
Born in 1946
Member since: April 14, 2008
Memberships:
Bayer AG (Chair) 1
E.ON AG (Chair) 1
Henkel Management AG 1
Siemens AG 1
Freudenberg & Co. KG 2
Subcommittees of the Shareholders’ Committee
Finance Subcommittee
Human Resources Subcommittee
Functions
The Finance Subcommittee deals principally with financial matters, accounting
issues including the statutory year-end audit, taxation and accounting policy,
internal auditing, and risk management in the company.
Functions
The Human Resources Subcommittee deals principally with personnel matters
relating to members of the Management Board, issues pertaining to human
resources strategy, and with remuneration.
Members
Dr. Christoph Henkel, Chair
Stefan Hamelmann, Vice-chair
Prof. Dr. Paul Achleitner
Prof. Dr. Ulrich Lehner
Dr. Norbert Reithofer
Members
Dr. Simone Bagel-Trah, Chair
Konstantin von Unger, Vice-chair
Johann-Christoph Frey
Jean-François van Boxmeer (since April 15, 2013)
Karel Vuursteen (until April 15, 2013)
Werner Wenning
1 Membership in statutory supervisory and administrative boards in Germany.
2 Membership of comparable oversight bodies.
Henkel Annual Report 2013
Corporate management bodies of Henkel AG & Co. KGaA 173
Management Board of Henkel Management AG *
Kasper Rorsted
Chairman of the Management Board
Carsten Knobel
Finance/Purchasing /Integrated Business Solutions
Bruno Piacenza
Laundry & Home Care
Born in 1962
Member since: April 1, 2005 3
Memberships:
Bertelsmann SE & Co. KGaA 1
Danfoss A/S, Denmark 2
Jan-Dirk Auris
Adhesive Technologies
Born in 1968
Member since: January 1, 2011
Membership:
Henkel Corporation (Chair), USA 2
Born in 1965
Member since: January 1, 2011
Hans Van Bylen
Beauty Care
Born in 1961
Member since: July 1, 2005 3
Memberships:
GfK SE, Nuremberg 1
The Dial Corporation (Chair), USA 2
Born in 1969
Member since: July 1, 2012
Memberships:
Henkel (China) Investment Co. Ltd., China 2
Henkel & Cie AG, Switzerland 2
Henkel Central Eastern Europe GmbH (Chair),
Austria 2
Henkel Consumer Goods Inc. (Chair), USA 2
Henkel Ltd., Great Britain 2
Henkel of America Inc. (Chair), USA 2
Kathrin Menges
Human Resources /Infrastructure Services
Born in 1964
Member since: October 1, 2011
Memberships:
Henkel Central Eastern Europe GmbH, Austria 2
Henkel Nederland BV, Netherlands 2
Henkel Norden AB, Sweden 2
Henkel Norden Oy, Finland 2
Henkel of America Inc., USA 2
Werner Wenning
(since September 16, 2013)
Chairman of the Supervisory Board
of Bayer AG, Leverkusen
Born in 1946
Member since: September 16, 2013
Memberships:
Bayer AG (Chair) 1
E.ON AG (Chair) 1
Siemens AG 1
Freudenberg & Co. KG 2
Henkel AG & Co. KGaA (Shareholders’ Committee) 2
Supervisory Board of Henkel Management AG *
Dr. rer. nat. Simone Bagel-Trah
Chair,
Private Investor, Düsseldorf
Born in 1969
Member since: February 15, 2008
Memberships:
Henkel AG & Co. KGaA (Chair) 1
Henkel AG & Co. KGaA (Shareholders’
Committee, Chair) 2
Heraeus Holding GmbH 1
Konstantin von Unger
Vice-chair
Founding Partner, Blue Corporate Finance AG,
London
Born in 1966
Member since: April 17, 2012
Memberships:
Henkel AG & Co. KGaA (Shareholders’ Committee) 2
Ten Lifestyle Management Ltd., Great Britain 2
Stefan Hamelmann
(until September 15, 2013)
Private Investor, Düsseldorf
Born in 1963
Member from: April 9, 2013
Membership:
Henkel AG & Co. KGaA (Shareholders’ Committee) 2
Prof. Dr. rer. pol. Ulrich Lehner
(until March 31, 2013)
Former Chairman of the Management Board
of Henkel KGaA, Düsseldorf
Born in 1946
Member from: February 15, 2008
Memberships:
Deutsche Telekom AG (Chair) 1
E.ON AG 1
Porsche Automobil Holding SE 1
ThyssenKrupp AG (Chair) 1
Henkel AG & Co. KGaA (Shareholders’ Committee) 2
Dr. August Oetker KG 2
Novartis AG, Switzerland 2
* Personally Liable Partner of Henkel AG & Co. KGaA.
1 Membership in statutory supervisory and administrative boards in Germany.
2 Membership of comparable oversight bodies.
3 Including membership of the Management Board of Henkel KGaA.
174 Consolidated financial statements/Notes to the consolidated financial statements / Further information
Henkel Annual Report 2013
Further information
Corporate Senior Vice Presidents
Laundry & Home Care
Beauty Care
Adhesive Technologies
Corporate Functions
Dr. Joachim Bolz
International Sales & Customer
Operations,
Western Europe
Georg Baratta-Dragono
Marketing Laundry Care,
Latin America
Ashraf El Afifi
Middle East / Africa
Pascal Houdayer
Marketing Home Care,
Business Development
Dr. Marcus Kuhnert
Financial & Business Controlling
Prof. Dr. Thomas Müller-Kirschbaum
Research & Development
Günter Thumser
Eastern Europe
Michelle Cheung
Asia-Pacific
Thomas Keller
Eastern Europe / CIS,
Latin America, Middle East / Africa
Norbert Koll *
North America
Michael Rauch
Financial & Business Controlling
Marie-Eve Schröder
SBU Hair
Jens-Martin Schwärzler
SBU Body / Skin / Oral,
Western Europe
Stefan Sudhoff
Professional
Wolfgang Beynio
Finance / Controlling /
Financial Operations
Dr. Andreas Bruns
Infrastructure Services
Bertrand Conquéret
Purchasing
Dr. Stefan Huchler
Global Supply Chain Project
Dr. Joachim Jäckle
Integrated Business Solutions
Thomas Gerd Kühn
Legal & Compliance
Carsten Tilger
Corporate Communications
Hermann Deitzer
SBU Consumer, Craftsmen &
Building Adhesives,
Eastern Europe
Paul Kirsch
Supply Chain & Operations
Dr. Christian Kirsten
SBU Transportation & Metal,
Western Europe
Michael Olosky
Research & Innovation,
Asia-Pacific
Jerry Perkins
SBU General Industry,
Latin America
Dr. Matthias Schmidt
Financial & Business Controlling
Csaba Szendrei
SBU Packaging, Consumer Goods &
Construction Adhesives,
India and Middle East / Africa
* Also responsible for Laundry &
Home Care, North America.
SBU = Strategic Business Unit
Alan Syzdek
SBU Electronic Materials,
North America
Active personnel,
as at January 2014.
Management Circle I Worldwide
Rajat Agarwal
Hasan alp Alemdar
Alexey Ananishnov
Dr. Martin Andree
Giacomo Archi
Faruk Arig
Valerie Aubert
Thomas Hans Jörg Auris
Dr. Kourosh Bahrami
Paul R. Berry
Cedric Berthod
Michael Biondolillo
Lambert Bloderer
Oriol Bonaclocha Dolcet
Yvan Bonneton
Guy Boone
Oliver Boßmann
Robert Bossuyt
Hanno Brenningmeyer
Daniel J. Brogan
Sergey Bykovskih
Angela Cackovich
Edward Capasso
Renata Casaro
David Choi
Adil Choudhry
Dr. John J. Cocco
Jürgen Convent
Susanne Cornelius
Matthias Czaja
Michael Czech
Dr. Nils Daecke
Joseph DeBiase
Paul De Bruecker
Ivan De Jonghe
Nicola delli Venneri
Antonio do Vale
Steven Dufresne
Eric Dumez
Christoph Eibel
Simon Ellis
Steven R. Essick
Charles J. Evans
Ahmed Fahmy
Bruce Fang
Thomas Feldbrügge
Dr. Lars Feuerpeil
Dr. Peter Johannes Florenz
Dr. Thomas Förster
Stephan Füsti-Molnar
Thomas Geister
Holger Gerdes
Roberto Gianetti
Luc Godefroid
Michael Goder
Ralf Grauel
Peter Günther
Dr. Roland Haefs
Andreas Hartleb
Peter Hassel
Dr. Christian Hebeler
Jürgen Hellmann
Lars Hennemann
Georg Höbenstreit
Dr. Alois Hoeger
Dr. Dirk Holbach
Thomas Holenia
Jeremy Hunter
Dr. Regina Jäger
Adrian Kaczmarczyk
Dr. Dieter Kahling
Peter Kardorff
George Kazantzis
Michael Kellner
Klaus Keutmann
Patrick Kivits
Rolf Knörzer
Nuri Erdem Kocak
Dr. Harald Köster
Gerald Krenn
Luis C. Lacorte Urrestarazu
Dr. Daniel Langer
Frank Liebich
Tom Linckens
Reinhard Maier-Peveling
Marie-Laure Marduel
Christian Melcher
Maureen E. Midgley
Alfredo Morales
Liam Murphy
Christoph Neufeldt
Sylvie Nicol
Heinz Nicolas
Joseph O’Brien
Björk Ohlhorst
Dr. Uwe Over
Ian Parish
Dr. Tim Petzinna
Jeffrey C. Piccolomini
Mark Popovich
Joerg Raichle
Gary F. Raykovitz
Birgit Rechberger-Krammer
Dr. Michael Reuter
Nuria Ribe
Robert Risse
Dr. Michael Robl
David Rodriguez
Dr. Daniela Roxin
Steffen Ruebke
Norman Sack
Jean-Baptiste Santoul
Dr. Arndt Scheidgen
Dr. Berthold Schreck
Dr. Zuzana Schütz-Halkova
Eric S. Schwartz
Dr. Johann Seif
Dr. Simone Siebeke
Martina Steinberger-Voracek
Katrin Steinbüchel
Dr. Walter Sterzel
Marco Swoboda
Makoto Tamaki
Dr. Boris Tasche
Agnès Thee
Michael G. Todd
Thomas Tönnesmann
Johnny Tong
Alexander Trömel
William Tyree
Ben Van den hende
Amélie Vidal-Simi
Nenad Vukovic
James Tao Wang
Dr. Nicolas Weber
Dr. Tilo Weiss
Stefan Wickmann
Bing Wu
Jun Zhu
Active personnel,
as at January 2014.
Henkel Annual Report 2013
Further information
175
Quarterly breakdown of key financials
in million euros
Sales
Laundry & Home Care
Beauty Care
Adhesive Technologies
Corporate
Henkel Group
Cost of sales
Gross profit
Marketing, selling and distribution
expenses
Research and development
expenses
Administrative expenses
Other operating
charges and income
EBIT
Laundry & Home Care
Beauty Care
Adhesive Technologies
Corporate
Henkel Group
Investment result
Interest result
Financial result
Income before tax
Taxes on income
Net income
– Attributable to
non-controlling interests
– Attributable to shareholders
of Henkel AG & Co. KGaA
1st quarter
2nd quarter
3rd quarter
4th quarter
Full year
2012 1
2013
2012 1
2013
2012 1
2013
2012 1
2013
2012 1
2013
1,108
861
2,001
39
4,008
1,177
873
1,944
39
4,033
1,147
921
2,099
39
4,206
1,186
923
2,138
38
4,286
1,194
908
2,153
39
4,294
1,167
886
2,095
36
4,184
1,108
852
2,004
38
4,002
1,050
828
1,940
35
3,852
– 2,124
– 2,076
– 2,206
– 2,219
– 2,277
– 2,175
– 2,171
– 2,076
1,884
1,957
2,000
2,067
2,017
2,009
1,831
1,776
4,556
3,542
8,256
155
16,510
– 8,778
7,732
4,580
3,510
8,117
148
16,355
– 8,546
7,809
– 1,057
– 1,089
– 1,115
– 1,130
– 1,106
– 1,059
– 1,024
– 964
– 4,302
– 4,242
– 102
– 187
– 106
– 220
– 105
– 198
– 105
– 208
– 99
– 213
– 101
– 202
– 102
– 187
– 103
– 212
– 408
– 785
– 415
– 842
–
23
1
– 17
– 13
2
– 26
– 33
– 38
– 25
157
120
283
– 22
538
1
– 47
– 46
492
– 122
370
– 9
361
175
124
314
– 47
565
–
– 30
– 30
535
– 132
403
– 10
393
153
131
327
– 28
583
– 1
– 44
– 45
538
– 133
405
– 11
394
167
135
333
– 28
607
168
114
329
– 24
586
185
122
365
– 24
649
–
–
–
– 27
– 27
580
– 148
432
– 14
418
– 52
– 52
534
– 132
402
– 12
390
– 25
– 25
624
– 155
469
– 11
458
143
118
253
– 22
492
1
– 39
– 38
454
– 105
349
– 14
335
155
93
259
– 42
464
–
– 31
– 31
433
– 112
321
621
483
1,191
– 97
2,199
1
– 182
– 181
2,018
– 492
1,526
682
474
1,271
– 141
2,285
–
– 113
– 113
2,172
– 547
1,625
– 1
– 46
– 36
320
1,480
1,589
Earnings per
preferred share
in million euros
EBIT (as reported)
One-time gains
One-time charges
Restructuring charges
Adjusted EBIT
Adjusted earnings
per preferred share
in euros
0.84
0.91
0.91
0.96
0.90
1.06
0.77
0.74
3.42
3.67
1st quarter
2nd quarter
3rd quarter
4th quarter
Full year
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
538
–
–
13
551
565
–
5
30
600
583
–
–
26
609
607
– 10
36
27
660
586
–
–
45
631
649
–
4
19
672
492
–
12
40
544
464
2,199
2,285
–
37
83
584
–
12
124
– 10
82
159
2,335
2,516
in euros
0.85
0.96
0.96
1.07
0.97
1.10
0.85
0.94
3.63
4.07
The quarterly figures are specific to the quarter to which they refer and have been rounded for commercial convenience. Calculated on the basis of units of 1,000 euros.
1 Adjusted in application of IAS 19 revised (see notes on page 116).
176 Further information
Henkel Annual Report 2013
Multi-year summary
in million euros
Results of operations
Sales
Laundry & Home Care
Beauty Care
Adhesive Technologies
Corporate
Gross margin
Research and development expenses
Operating profit (EBIT)
Laundry & Home Care
Beauty Care
Adhesive Technologies
Corporate
Income before tax
Tax rate
Net income
Net income attributable to shareholders
of Henkel AG & Co. KGaA
Net return on sales 4
Interest coverage ratio 5
Net assets
Total assets
Non-current assets
Current assets
Equity
Liabilities
Equity ratio
Return on equity 6
Operating debt coverage ratio 5
Financial position
Cash flow from operating activities
Capital expenditures
Investment ratio
Shares
Dividend per ordinary share
Dividend per preferred share
Total dividends
Payout ratio
Share price, ordinary shares, at year end
Share price, preferred shares, at year end
2007
2008 1
2009
2010
2011
restated 2
2012 3
2013
13,074
14,131
13,573
15,092
15,605
16,510
16,355
4,148
2,972
5,711
243
4,172
3,016
6,700
243
4,129
3,010
6,224
210
4,319
3,269
7,306
199
4,304
3,399
7,746
156
4,556
3,542
8,256
155
4,580
3,510
8,117
148
46.4
42.0
45.4
46.5
45.3
46.8
47.7
350
1,344
459
372
621
– 108
1,250
24.7
941
429
779
439
376
658
– 694
1,627
24.2
1,233
396
1,080
501
387
290
– 98
885
29.0
628
391
1,723
542
411
878
– 108
1,552
410
1,765
419
471
1,002
– 127
1,610
408
2,199
621
483
1,191
– 97
2,018
415
2,285
682
474
1,271
– 141
2,172
26.4
26.0
24.4
25.2
1,143
1,191
1,526
1,625
921
1,221
602
1,118
1,161
1,480
1,589
7.2
9.4
8.7
4.8
4.7
8.7
7.6
12.8
7.6
14.0
9.2
14.3
9.9
24.0
in %
in %
13,048
7,931
5,117
5,706
7,342
in %
in %
in %
43.7
17.0
71.6
16,173
11,360
4,813
6,535
9,539
40.3
21.6
45.1
15,818
11,162
4,656
6,544
9,274
41.4
9.6
41.8
17,525
11,590
5,935
7,950
9,575
45.4
17.5
71.4
18,487
11,848
6,639
8,670
9,817
19,525
11,927
7,598
9,511
10,014
19,344
11,360
7,984
10,158
9,186
46.9
15.0
48.7
17.6
52.5
17.1
91.6 7
>500
not
calculable 8
1,321
548
1,165
4,074
1,919
415
1,851
260
1,562
443
2,634
516
2,116
467
as % of sales
4.2
28.8
3.0
1.7
2.8
3.1
2.9
in euros
in euros
in %
in euros
in euros
0.51
0.53
227
24.6
34.95 10
38.43 10
0.51
0.53
0.51
0.53
0.70
0.72
0.78
0.80
0.93
0.95
1.20 9
1.22 9
227
227
310
345
411
529 9
24.0
18.75
22.59
8.9
27.6
31.15
36.43
14.6
25.5
38.62
46.54
18.3
25.5
37.40
44.59
17.6
25.6
51.93
62.20
24.6
30.0 9
75.64
84.31
34.7
Market capitalization at year end
in bn euros
15.9
Employees
Total 11
Germany
Abroad
(at December 31)
52,650
(number)
9,850
(number)
42,800
55,150
9,750
45,400
49,250
8,800
40,450
47,850
8,600
39,250
47,250
8,300
38,950
46,600
8,000
38,600
46,850
8,050
38,800
1 Adjusted following finalization of purchase price allocation relating to the acquisition of the National Starch businesses.
2 Application of IAS 8 “Accounting policies, changes in accounting estimates and errors” (see notes on pages 116 and 117 of the 2012 Annual Report).
3 Adjusted in application of IAS 19 revised (see notes on page 116).
4 Net income divided by sales.
5 See page 65 for formula.
6 Net income divided by equity at the start of the year.
7 Adjusted using the new definition of net debt.
8 Figure cannot be calculated due to our positive net financial position.
9 Proposed.
10 Basis: share split (1:3) of June 18, 2007.
11 Basis: permanent employees excluding apprentices.
Henkel Annual Report 2013
Glossary
177
Glossary
Adjusted EBIT
Earnings Before Interest and Taxes (EBIT) adjusted for
exceptional items in the form of one-time charges, one-
time gains and restructuring charges.
Beta factor
Reflects the systemic risk (market risk) of a share price
compared to a certain index (stock market average): in
the case of a beta factor of 1.0, the share price fluctu-
ates to the same extent as the index. If the factor is less
than 1.0, this indicates that the share price undergoes
less fluctuation, while a factor above 1.0 indicates that
the share price fluctuates more than the market average.
Capital employed
Capital invested in company assets and operations.
Equity + interest-bearing liabilities.
Cash flows
Inflows and outflows of cash and cash equivalents
divided within the statement of cash flows into cash
flows from ordinary activities, from investing activities,
and from financing activities.
Commercial papers
Short-term bearer bonds with a promise to pay, issued for
the purpose of generating short-term debt capital.
Compliance
Acting in conformity with applicable regulations; adher-
ence to laws, rules, regulations and in-house or corpo-
rate codes of conduct.
Compound annual growth rate
Year-over-year rate of growth, e.g. of an investment,
over a defined period.
Corporate governance
System of management and control, primarily within
listed companies. Describes the powers and authority
of corporate management, the extent to which these
need to be monitored and the extent to which structures
should be put in place through which certain interest/
stakeholder groups may exert influence on the corporate
management.
Corporate Governance Code
The German Corporate Governance Code (abbreviation:
DCGK) is intended to render the rules governing corpo-
rate management and control for a stock corporation
in Germany transparent for national and international
investors, engendering trust and confidence in the cor-
porate management of German companies.
Credit default swap
Instrument used by Henkel to evaluate the credit risks of
banks.
Credit facility
Aggregate of all loan services available on call from
one or several banks as cover for an immediate credit
requirement.
DAX ®
Abbreviation for Deutscher Aktienindex, the German
share index. The DAX lists the stocks and shares of Ger-
many’s 30 largest listed corporations. Henkel’s preferred
shares are quoted on the DAX. DAX is a registered trade-
mark of Deutsche Börse AG, the German stock exchange
company.
Declaration of conformity
Declaration made by the management/executive board
and supervisory board of a company according to Sec-
tion 161 of the German Stock Corporation Act [AktG],
confirming implementation of the recommendations of
the Governmental Commission for the German Corpo-
rate Governance Code.
Deferred taxes
In accordance with International Accounting Standard
(IAS) 12, deferred taxes are recognized with respect to
temporary differences between the statement of financial
position valuation of an asset or a liability and its tax
base, unused tax losses and tax credits.
Defined benefit plans
Post-employment benefit plans other than defined
contribution plans.
Defined contribution plans
Post-employment benefit plans under which an entity pays
fixed contributions into a separate entity (a fund) and will
have no legal or constructive obligation to pay further
contributions if the fund does not hold sufficient assets to
pay all employee benefits relating to employee service in
the current and prior periods.
Derivative
Financial instrument, the value of which changes in
response to changes in an underlying asset or an index,
which will be settled at a future date and which initially
requires only a small or no investment.
178 Glossary
Henkel Annual Report 2013
Divestment
Disposal, sale or divestiture of an asset, operation or
business unit.
Earnings per share (EPS)
Metric indicating the income of a joint stock corporation
divided between the weighted average number of its
shares outstanding. The calculation is performed in accor-
dance with International Accounting Standard (IAS) 33.
EBIT
Abbreviation for Earnings Before Interest and Taxes. Stan-
dard profit metric that enables the earning power of the
operating business activities of a company to be assessed
independently of its financial structure, enabling compa-
rability between entities where these are financed by
varying levels of debt capital.
EBITDA
Abbreviation for Earnings Before Interest, Taxes, Depre-
ciation and Amortization.
Economic value added (EVA®)
The EVA concept reflects the net wealth generated by a
company over a certain period. A company achieves pos-
itive EVA when the operating result exceeds the weighted
average cost of capital. The WACC corresponds to the
yield on capital employed expected by the capital market.
EVA is a registered trademark of Stern Stewart & Co.
Equity ratio
Financial metric indicating the ratio of equity to total
capital. It expresses the share of total assets financed
out of equity (owners’ capital) rather than debt capital
(provided by lenders). Serves to assess the financial stabil-
ity and independence of a company.
Fair value
Amount at which an asset or a liability might be
exchanged or a debt paid in an arm’s length transaction
between knowledgeable, willing parties.
Free cash flow
Cash flow actually available for acquisitions, dividend
payments, the reduction of borrowings and contribu-
tions to pension funds.
Goodwill
Amount by which the total consideration for a company
or a business exceeds the netted sum of the fair values of
the individual, identifiable assets and liabilities.
Gross margin
Indicates the percentage by which a company’s sales
exceed cost of sales, i.e. the ratio of gross profit to sales.
Gross profit
Difference between sales and cost of sales.
Hedge accounting
Method for accounting for hedging transactions whereby
the compensatory effect of changes in the fair value of
the hedging instrument (derivative) and of the underly-
ing asset or liability is recognized in either the state-
ment of income or the statement of comprehensive
income.
Hybrid bond
Equity-like corporate bond, usually with no specified
date of maturity, or with a very long maturity, character-
ized by its subordination in the event of the issuer
becoming insolvent.
IAS/IFRS
Abbreviation for International Accounting Standards and
International Financial Reporting Standards, respectively.
In Europe, capital market-oriented companies are gener-
ally required to prepare consolidated financial state-
ments in accordance with the International Financial
Reporting Standards adopted by the European Union.
Standards issued before 2003 are known as IAS, those
since that date are IFRS.
Impairment
Impairments of assets are recorded when the recover-
able amount is lower than the carrying amount at which
the asset is recognized in the statement of financial
position. The recoverable amount is calculated as the
higher of fair value less costs to sell (net realizable
value) and value in use.
IT risk
The international standard ISO/IEC 27001 “Information
technology, Security techniques, Information security
management systems, Requirements” specifies the
requirements for establishing, implementing, operating,
monitoring, reviewing, maintaining and improving a
documented Information Security Management System
within the context of an organization’s overall IT risks.
ISO/IEC 27002 additionally provides recommendations
for designing the control mechanisms needed for infor-
mation security.
KGaA
Abbreviation for “Kommanditgesellschaft auf Aktien.”
A KGaA is a company with a legal identity (legal entity)
in which at least one partner has unlimited liability with
respect to the company’s creditors (personally liable
partner), while the liability for such debts of the other
partners participating in the share-based capital stock
is limited to their share capital (limited shareholders).
Long-term incentive (LTI)
Bonus aligned to long-term financial performance.
Henkel Annual Report 2013
Glossary
179
Return on capital employed (ROCE)
Profitability metric reflecting the ratio of earnings before
interest and taxes (EBIT) to capital employed.
Return on sales (EBIT)
Operating business metric derived from the ratio of EBIT
to revenues. Also known as EBIT margin.
Scope of consolidation
The scope of consolidation is the aggregate of compa-
nies incorporated in the consolidated financial state-
ments.
Supply chain
Encompasses purchasing, production, storage, transport,
customer services, requirements planning, production
scheduling and supply chain management.
Swap
Term given to the exchange of capital amounts in differ-
ing currencies (currency swap) or of different interest
obligations (interest swap) between two entities.
Value-at-risk
Method, based on fair value, used to calculate the maxi-
mum likely or potential future loss arising from a portfolio.
Volatility
Measure of fluctuation and variability in the prices
quoted for securities, in interest rates and in foreign
exchange rates.
Weighted average cost of capital (WACC)
Average return on capital, calculated on the basis of a
weighted average of the cost of debt and equity. WACC
represents the minimum return expected of a company
by its lenders for financing its assets.
Market capitalization
Market value of a company calculated from the number
of shares issued, multiplied by their list price as quoted
on the stock exchange.
Net debt
Borrowings less cash and cash equivalents and readily
monetizable financial instruments classified as “avail-
able for sale” or in the “fair value option,” less positive
and plus negative fair values of hedging transactions.
Net working capital
Net balance of inventories, trade receivables and trade
payables.
Non-controlling interests
Proportion of equity attributable to third parties in sub-
sidiaries included within the scope of consolidation.
Previously termed “minority interests.” Valued on a pro-
portional net asset basis. A pro-rata portion of the net
earnings of a corporation is due to shareholders owning
non-controlling interests.
Operational Excellence
A comprehensive program to structure and optimize all
Henkel’s business processes based on customer needs,
quality and efficiency.
Organic sales growth
Growth in revenues after adjusting for effects arising
from acquisitions, divestments and foreign exchange
differences – i.e. “top line” growth generated from
within.
Payout ratio
Indicates what percentage of annual net income (adjusted
for exceptional items) is paid out in dividends to share-
holders, including non-controlling interests.
Plan assets
Pension fund investment vehicles per definition under
IAS 19 “Employee Benefits.”
Rating
Assessment of the creditworthiness of a company as
published by rating agencies.
Return-enhancing portfolio
Contains investments in equities and alternative invest-
ments, and serves to improve the overall return of the
pension plan assets over the long term in order to raise
the coverage ratio of pension funds. In addition, a
broader investment horizon increases the level of invest-
ment diversification.
180
Henkel Annual Report 2013
Contacts
Credits
Corporate Communications
Phone: +49 (0) 211-797-3533
Fax: +49 (0) 211-798-2484
E-mail: corporate.communications@henkel.com
Investor Relations
Phone: +49 (0) 211-797-3937
Fax: +49 (0) 211-798-2863
E-mail: investor.relations@henkel.com
Published by:
Henkel AG & Co. KGaA
40191 Düsseldorf, Germany
Phone: +49 (0) 211-797-0
© 2014 Henkel AG & Co. KGaA
Edited by: Corporate Communications, Investor Relations,
Corporate Accounting and Reporting
Coordination: Renata Casaro, Jens Bruno Wilhelm,
Wolfgang Zengerling
English translation: RR Donnelley, London
Design and typesetting:
mpm Corporate Communication Solutions, Mainz
Photographs: Roger Ball, Philipp Hympendahl, Claudia Kempf,
Tommy Lösch, Ivan Mesároš, Nils Hendrik Müller,
Rüdiger Nehmzow, Balery Pimenov; Henkel
Pre-print proofing: Paul Knighton, Cambridge;
Thomas Krause, Krefeld
Printed by: Druckpartner, Essen
Date of publication of this Report:
February 20, 2014
PR no.: 02 14 5,000
ISSN: 0964-5963
ISBN: 978-3-941517-53-0
The Annual Report is printed on Tempo Silk from Sappi. The paper is made from pulp
bleached without chlorine. It has been certified and verified in accordance with the
rules of the Forest Stewardship Council (FSC). The printing inks contain no heavy metals.
This publication was cover-finished and bound with these Henkel products: Cellophaning
with Aquence GA 6080 HGL laminating adhesive, bound using Technomelt PUR 3400
ME COOL and Technomelt GA 3960 Ultra for the highest occupational health and safety
standards.
Except as otherwise noted, all marks used in this publication are trademarks and/or
registered trademarks of the Henkel Group in Germany and elsewhere.
This document contains forward-looking statements which are based on the current
estimates and assumptions made by the executive management of Henkel AG & Co.
KGaA. Forward-looking statements are characterized by the use of words such as
expect, intend, plan, predict, assume, believe, estimate, anticipate and similar formu-
lations. Such statements are not to be understood as in any way guaranteeing that
those expectations will turn out to be accurate. Future performance and the results
actually achieved by Henkel AG & Co. KGaA and its affiliated companies depend on a
number of risks and uncertainties and may therefore differ materially from forward-
looking statements. Many of these factors are outside Henkel’s control and cannot be
accurately estimated in advance, such as the future economic environment and the
actions of competitors and others involved in the marketplace. Henkel neither plans
nor undertakes to update forward-looking statements.
Financial calendar
Annual General Meeting
Henkel AG & Co. KGaA 2014:
Friday, April 4, 2014
Publication of Report
for the First Quarter 2014:
Wednesday, May 7, 2014
Publication of Report
for the Second Quarter / Half Year 2014:
Tuesday, August 12, 2014
Publication of Report
for the Third Quarter / Nine Months 2014:
Tuesday, November 11, 2014
Publication of Report
for Fiscal 2014:
Wednesday, March 4, 2015
Annual General Meeting
Henkel AG & Co. KGaA 2015:
Monday, April 13, 2015
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Henkel AG & Co. KGaA
40191 Düsseldorf, Germany
Phone: +49 (0)211-797-0
www.henkel.com