Quarterlytics / Industrials / Rental & Leasing Services / Herc / FY2021 Annual Report

Herc
Annual Report 2021

HRI · NYSE Industrials
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Ticker HRI
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Sector Industrials
Industry Rental & Leasing Services
Employees 1001-5000
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FY2021 Annual Report · Herc
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H E R C   H O L D I N G S   I N C .
2021 Annual Report

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Shifting into HIGH GEAR

 
 
 
 
 
Equipment 

Rental Revenue

$ in billions

0

1

9

,

1

$ 2,000

$ 1,800

$ 1,600

$ 1,400

$ 1,200

$ 1,000

45 %

40 %

35 %

30 %

25 %

20 %

Dollar

Utilization

Adjusted

EBITDA Margin1

Net

Leverage2

3

4

3

4

Net 

Income

$ in millions

1

.

4

2

2

4.0 X

3.5 X

3.0 X

2.5 X

2.0 X

1.5 X

$ 225

$ 180

$ 135

$ 90

$ 45

0

1

.

2

$ 900

$ 750

$ 600

$ 450

$ 300

$ 150

45 %

40 %

35 %

30 %

25 %

20 %

We equip  our customers  and communities   
to build a  brighter future.

Our Vision

We aspire to be the supplier, employer and 
investment of choice in our industry.

Our Values

We do what’s right. 

We’re in this together. 

We take responsibility. 

We achieve results. 

We prove ourselves every day.

Adjusted 
EBITDA1

$ in millions

Our Mission

7
.
4
9
8

To ensure that end users of our equipment  and 
services achieve optimal performance safely,   
efficiently and effectively.

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

2021 Key Facts

  Traded on the New York Stock Exchange  

under "HRI" since July 1, 2016.

  One of the leading North American equipment  

rental companies.

  Estimated 3% market share in a  highly  

fragmented market.

  $2.1 billion in total revenues.

  $4.4 billion in fleet (OEC).*

  5,600 employees.

  312 locations in  North America.

* Original equipment cost (OEC) based on American Rental Association guidelines. OEC as of December 31, 2021.

2021 Rental Revenue
by Customer

●  Contractors 
●  Industrial 
●  Infrastructure and
  Government 
●  Other 

32 %

29 %

17 %

22 %

2021 North America 
Customer Mix

●  Local 
●  National 

56 %

44 %

Fleet Mix by OEC

●  Aerial 
●  Material Handling 
●  Earthmoving 
●  Specialty 
●  Other 

23 %

18 %

14 %

24 %

21 %

1

Shifting into HIGH GEAR

Larry Silber
President and Chief  Executive Officer

To Our Shareholders: 

In 2021, we celebrated our fifth anniversary as an independent company. When we 
became a standalone, publicly traded company in July 2016, we were optimistic about 
our opportunities to achieve significant operational improvement and generate strong 
financial results. Despite numerous challenges — most notably two years of operating in 
the midst of a pandemic — I’m pleased to say our company, powered by the people of 
Team Herc, is delivering the progress we expected.

Over our first five years as an independent company, we focused on building a 
strong foundation for long-term success. Now, with a solid record of financial progress, 
along with favorable operating conditions, we have shifted into high gear to pursue 
growth and fortify our status as a leading North American equipment rental company. 
Our 2021 financial performance provided a strong start to pursuing that growth; 
compared to full-year 2020: 

l  Equipment rental revenue increased 24% to $1.91 billion;
l  Total revenues increased 16% to $2.07 billion;
l  Net income increased from $73.7 million to $224.1 million;
l  Diluted earnings per share increased from $2.51 to $7.37;
l  Adjusted EBITDA increased 30% to $894.7 million 1 ;
l  Adjusted EBITDA margin improved 450 basis points to 43.2%; and
l  Dollar utilization increased by 690 basis points to 43.0%.

Also in 2021, we welcomed more than 600 new team members and approximately 

37 branches to Team Herc following 12 acquisitions from December 2020 through 
year-end 2021. Our new colleagues have added valuable experience and expertise to 
Team Herc, and the businesses they built and supported provide exciting new and 
expanded opportunities for our company. 

Completing these acquisitions and integrating the various teams and operations 
required detailed work, a lot of energy and rigorous execution across numerous field 
teams and support functions. So, as we welcome our new colleagues, I thank all who 
were involved in successfully ushering them into Team Herc.

Our Agenda through 2024

Based on our progress over the past five-plus years, we have established a new baseline 
for performance expectations over the next three years. As detailed at our Investor Day 
in September 2021, our strategic plan through 2024 includes new goals for growth and 
financial performance, with five areas of focus as discussed below. 

1.  Adjusted EBITDA and adjusted EBITDA margin are non-GAAP financial measures. See page 88 of the Company's Form 

10-K for a reconciliation to the comparable GAAP financial measure.

2021 ANNUAL REPORT 
 
 
 
2

1. Grow the Core

Our core fleet includes a variety of frequently rented equipment categories, such as 
aerial lifts, material handlers, earthmoving equipment, air compressors, light towers, 
and trucks and trailers. In 2021, we accelerated our investment in new core fleet while 
also adding similar mainstay rental equipment from acquired businesses. 

In addition, approximately 260 of our branch locations are purpose-built to support 

core rental fleet. With a plan to grow our core fleet to about $4 billion by 2024 — or 
approximately 70% of our total fleet by then — we will benefit from stronger operating 
leverage across those core branch locations and, in turn, support our continued 
profitable growth. 

Growing our core business also benefits from our strategy to achieve greater 
density in urban markets, which increases our scale and improves operating efficiency. 
We intend to continue growing our urban branch footprint through targeted greenfield 
expansions (new, refitted or converted properties) and acquired businesses. 

By year-end 2021, we increased the number of our branch operations to 312,  
the majority of which were in the top 50 urban markets in North America. Of note,  
the businesses we acquired through year-end 2021 represented locations in nine states 
and Ontario, Canada. Our goal is to build a North American branch footprint exceeding 
400 locations by the end of 2024.

2. Expand Specialty

We regard our specialty business as a growth multiplier and we are aggressively 
investing in equipment in this space, including climate control and remediation gear, 
power and distribution systems, pumps, trench shoring and entertainment-related 
equipment. While our flagship specialty business, ProSolutions®, continues to expand, 
we also expect our ProContractor tools line and a new trench and shoring business  
to contribute to our ongoing overall growth. 
  With a track record of generating higher dollar utilization than our core business, 
we expect specialty to become a larger portion of our total fleet over the next three 
years. By the end of 2024, we plan to grow specialty fleet from its current level of 
approximately 24% of our total OEC to potentially around 30%. 

Dollar

Dollar

Utilization

Utilization

Adjusted

Adjusted

EBITDA Margin1

EBITDA Margin1

Net
Net
Leverage2
Leverage2

Equipment 
Rental Revenue

Net 
Income

Net 
Income

Dollar
Utilization

Adjusted 
EBITDA1

Adjusted 
EBITDA1

Adjusted
EBITDA Margin1

3

4

3

4

3

4

3

4

$ in billions

$ in millions

$ in millions

$ in millions

$ in millions

4.0 X

4.0 X

$ 2,000

$ 225

$ 225

45 %

3.5 X

3.5 X

$ 1,800

0
1
9
,
1

$ 180

$ 180

40 %

1
.
4
2
2

1
.
4
2
2

3
4

$ 900

$ 900

45 %

$ 750

$ 750

40 %

7
.
4
9
8

7
.
4
9
8

3
4

3.0 X

3.0 X

$ 1,600

$ 135

$ 135

35 %

$ 600

$ 600

35 %

2.5 X

2.5 X

$ 1,400

$ 90

$ 90

30 %

$ 450

$ 450

30 %

2.0 X

2.0 X

$ 1,200

1
.
2

1
.
2

$ 45

$ 45

25 %

$ 300

$ 300

25 %

1.5 X

1.5 X

$ 1,000

0

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

20 %

0
17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

$ 150

$ 150

20 %

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

Equipment 

Equipment 

Rental Revenue

Rental Revenue

$ in billions

$ in billions

0

1

9

,

1

0

1

9

,

1

$ 2,000

$ 2,000

$ 1,800

$ 1,800

$ 1,600

$ 1,600

$ 1,400

$ 1,400

$ 1,200

$ 1,200

$ 1,000

$ 1,000

45 %

45 %

40 %

40 %

35 %

35 %

30 %

30 %

25 %

25 %

20 %

20 %

45 %

45 %

40 %

40 %

35 %

35 %

30 %

30 %

25 %

25 %

20 %

20 %

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

Net

Leverage2

1

.

2

4.0 X

3.5 X

3.0 X

2.5 X

2.0 X

1.5 X

2021 Rental Revenue

2021 Rental Revenue

by Customer

by Customer

Net 

Income

$ in millions

Adjusted 

EBITDA1

$ in millions

●  Contractors 

●  Contractors 

32 %

32 %

●  Industrial 

●  Industrial 

29 %

29 %

$ 900

1

.

2

●  Infrastructure and

●  Infrastructure and

4

  Government 

  Government 

2

17 %

17 %

●  Other 

●  Other 

22 %

22 %

7

.

4

9

8

2021 North America 

2021 North America 

Customer Mix

Customer Mix

●  Local 

●  Local 

●  National 

●  National 

56 %

56 %

44 %

44 %

$ 750

$ 600

$ 450

$ 300

$ 150

$ 225

$ 180

$ 135

$ 90

$ 45

0

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

Fleet Mix by OEC

Fleet Mix by OEC

●  Aerial 

●  Aerial 

23 %

23 %

●  Material Handling 

●  Material Handling 

18 %

18 %

●  Earthmoving 

●  Earthmoving 

14 %

14 %

●  Specialty 

●  Specialty 

●  Other 

●  Other 

24 %

24 %

21 %

21 %

2021 Rental Revenue

by Customer

●  Contractors 

●  Industrial 

●  Infrastructure and

  Government 

●  Other 

32 %

29 %

17 %

22 %

2021 North America 

Customer Mix

●  Local 

●  National 

56 %

44 %

Fleet Mix by OEC

●  Aerial 

●  Material Handling 

●  Earthmoving 

●  Specialty 

●  Other 

23 %

18 %

14 %

24 %

21 %

HERC HOLDINGS INC. 
 
 
$ in billions

Equipment 
Rental Revenue

Along with specialty fleet growth, we intend to increase the number of our 
specialty branches to further enhance the capabilities of what already is an industry-
leading, customer-first, expert-solutions, rapid-response team. And as our specialty 
fleet grows, we improve our ability to cross-sell core fleet and other services while  
$ 2,000
also building stronger partnerships with customers as their trusted equipment  
rental supplier.
$ 1,800
3. Elevate Technology 

Dollar
Utilization

45 %

40 %

0
1
9

3
4

1

,

35 %

We regard technology as vital to differentiating our company by delivering superior 
$ 1,600
customer experiences, by making it easier and more efficient to conduct and manage 
business activities, and by enabling better day-to-day and real-time decision making  
$ 1,400
for our people and for our customers. 
  With more than 56 years of equipment rental knowledge and decades of rich 
$ 1,200
customer data to build upon, our company is continuing to make significant investments 
in digital platforms that will support our growth and address our customers’ key 
$ 1,000
operational concerns. 

17 18 19 20 21

17 18 19 20 21

20 %

30 %

25 %

Ultimately, our goal is to put the digital power into our customers’ hands, so that 

Equipment 
Rental Revenue

they can control how, when and where they rent, and to provide them a real-time view 
of equipment availability, delivery windows, pricing and other information to help 
improve the efficiency of their operations. We plan to leverage telematics to allow 
customers to visualize their Herc Rentals equipment on rent, as well as create specific 
alerts for such items as fuel level, preventive maintenance and utilization.
  We are well positioned to deliver these technology enhancements in the summer 
of 2022, and we look forward to continuing our digital journey across our many customer 
touchpoints and in support of our own sales, operations and financial teams.

$ 2,000

$ 1,800

$ in billions

0
1
9
,
1

$ 1,600

4. Integrate ESG 

$ 1,400

We recognize that our business activities are inseparable from our responsibilities  
as a good corporate citizen. Fundamentally, we are committed to minimizing our 
environmental impact, observing our societal obligations and maintaining sound 
corporate governance. This commitment is consistent with our mission, vision and 
values and our Team Herc purpose to equip our customers and communities to  
build a brighter future.

17 18 19 20 21

$ 1,200

$ 1,000

Dollar
Utilization

I’m pleased to say that, more than many other industry sectors, equipment  
rental represents the epitome of a sharing economy. As one of the leaders in the 
equipment rental industry, that means we already are making a positive difference  
in the communities in which we operate. And we are actively broadening our efforts  
to operate more sustainably across our company, whether through increased use of 
renewable energy, installing LED lighting, reducing non-toxic waste to landfill or  
adding more electric and fuel-efficient equipment to our rental fleet. 

Adjusted
EBITDA Margin1

45 %

45 %

3
4

3
4

40 %

Over time, we expect these and other initiatives to enable achieving major  

40 %

goals we established for 2030, against a baseline of our 2019 performance, in the 
following areas:

35 %

35 %

30 %

l  Reduce scope 1 and scope 2 greenhouse gas emissions intensity by 25%;
30 %
l  Reduce non-toxic landfill intensity by 25%; and
l  Improve safety annually with a Total Recordable Incident Rate target  

25 %

of less than 0.49.

25 %

20 %

20 %

2.  See page 90 of the Company's Form 10-K for a calculation of the Company's net leverage ratio.

17 18 19 20 21

17 18 19 20 21

3

Adjusted
EBITDA Margin1

Net

Leverage2

3
4

Net 

Income

$ in millions

Adjusted 

EBITDA1

$ in millions

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

Dollar
Utilization

Adjusted

EBITDA Margin1

Net

Leverage2

Net 

Income

$ in millions

3
4

7

.

4

9

8

1

.

4

2

2

$ 900

$ 750

$ 600

$ 450

$ 300

$ 150

$ 225

$ 180

$ 135

$ 90

$ 45

0

Adjusted 

EBITDA1

$ in millions

7

.

4

9

8

$ 900

$ 750

$ 600

$ 450

$ 300

$ 150

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

Net
Leverage2

Net 

Income

$ in millions

Adjusted 

EBITDA1

$ in millions

1
.
2

17 18 19 20 21

17 18 19 20 21

17 18 19 20 21

1

.

4

2

2

1

.

2

7

.

4

9

8

4.0 X

3.5 X

3.0 X

2.5 X

2.0 X

1.5 X

45 %

40 %

35 %

30 %

25 %

20 %

$ 225

$ 180

$ 135

$ 90

$ 45

0

1

.

2

3

4

1

.

4

2

2

$ 225

$ 180

$ 135

$ 90

$ 45

0

4.0 X

3.5 X

3.0 X

2.5 X

2.0 X

1.5 X

$ 900

$ 750

$ 600

$ 450

$ 300

$ 150

45 %

40 %

35 %

30 %

25 %

20 %

45 %

40 %

35 %

30 %

25 %

20 %

4.0 X

3.5 X

3.0 X

2.5 X

2.0 X

1.5 X

2021 Rental Revenue

by Customer

●  Contractors 

●  Industrial 

●  Infrastructure and

  Government 

●  Other 

32 %

29 %

17 %

22 %

2021 North America 

Customer Mix

●  Local 

●  National 

56 %

44 %

Fleet Mix by OEC

●  Aerial 

●  Material Handling 

●  Earthmoving 

●  Specialty 

●  Other 

23 %

18 %

14 %

24 %

21 %

2021 Rental Revenue

by Customer

●  Contractors 

●  Industrial 

●  Infrastructure and

  Government 

●  Other 

32 %

29 %

17 %

22 %

2021 North America 

Customer Mix

●  Local 

●  National 

56 %

44 %

Fleet Mix by OEC

●  Aerial 

●  Material Handling 

●  Earthmoving 

●  Specialty 

●  Other 

23 %

18 %

14 %

24 %

21 %

2021 Rental Revenue

by Customer

●  Contractors 

●  Industrial 

●  Infrastructure and

  Government 

●  Other 

32 %

29 %

17 %

22 %

2021 North America 

Customer Mix

●  Local 

●  National 

56 %

44 %

Fleet Mix by OEC

●  Aerial 

●  Material Handling 

●  Earthmoving 

●  Specialty 

●  Other 

23 %

18 %

14 %

24 %

21 %

Equipment 

Rental Revenue

$ in billions

0

1

9

,

1

17 18 19 20 21

$ 2,000

$ 1,800

$ 1,600

$ 1,400

$ 1,200

$ 1,000

2021 ANNUAL REPORT 
 
 
 
4

Three-Year  
Growth Goals

Based on our planned investments  
and favorable business conditions  
we established aggressive goals 
through 2024: 

	 Achieve equipment rental  

revenue CAGR* of 12% to 15%

	 Attain adjusted EBITDA  

CAGR of 17% to 20%

	 Deliver adjusted EBITDA  

margin range of 45% to 50%

	 Generate flow-through of  

60% to 70%

	 Realize three-year net  

fleet capital expenditures  
of $2.5-$3.0 billion

	 Expand our implied market  

share, through organic growth,  
from 3% to 5%

*CAGR = Compound annual growth rate

5. Allocate Capital 

Our business model generates strong operating cash flow and we plan to retain low  
net leverage in the range of 2.0x to 3.0x while still having the opportunity to invest 
significantly in fleet growth, acquisitions, dividends and other initiatives to improve 
returns to shareholders. 

The dozen acquisitions we completed through the end of 2021 are expected to 

improve our scale in each of their respective markets and support our growth 
imperative with the additional fleet we can put to work. 
  We also announced the initiation of a quarterly dividend in September 2021  
of $0.50 and increased it by 15% to $0.575 in February 2022. On an annualized basis,  
our dividend is now $2.30 per share. 

Governance

We welcomed Rakesh Sachdev to our board of directors in December 2021. Rakesh is 
the retired chief executive officer of Platform Specialty Products Corporation and former 
president and chief executive officer of Sigma Aldrich. He also is a former board member 
and chairman of the Federal Reserve Bank of St. Louis. We also note our appreciation  
to Mary Pat Salomone and Jacob M. Katz, both of whom retired from the board in 
recent months. 

Team Herc Rises to the Challenge Again

Our business activity accelerated considerably in 2021, which required extraordinary 
teamwork, and sometimes meant long hours and challenging deadlines for Team Herc. 
And, as we responded to several natural disasters throughout the year along with the 
ongoing challenges of the pandemic, many members of Team Herc worked under 
grueling conditions to help restore a sense of normalcy for those affected. 

I thank all Herc Rentals team members for their tremendous commitment to our 
customers and communities throughout 2021. I especially thank all team members in 
our branch operations across North America — who represent the front lines of our 
company wherever we operate — for their dedication to customer service throughout  
an extremely active year. Because of their diligence, responsiveness and dependability, 
our customers and communities know they can count on Team Herc to always be  
there to help, including when it matters the most. 

Ultimately, every member of Team Herc played a role in the financial and 

operational progress we achieved during the year. Because of these steadfast efforts, 
we are well positioned with strong momentum to build upon what was an outstanding 
2021 for our company.

Larry Silber 
President and Chief Executive Officer 
Herc Holdings Inc.
April 1, 2022

HERC HOLDINGS INC. 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_______________________________________________________________________________
FORM 10-K 

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2021

OR

Commission File Number 001-33139 

 HERC HOLDINGS INC.                                                        
(Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of
incorporation or organization)

20-3530539

(I.R.S. Employer
Identification Number)

27500 Riverview Center Blvd. 
Bonita Springs, Florida 34134 
(239) 301-1000 
(Address, including Zip Code, and telephone number,
including area code, of registrant's principal executive offices)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, par value $0.01 per share

Trading Symbol(s)
 HRI

Name of each exchange on which registered 
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of Securities Act. Yes ☒ No o 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days. Yes ☒ No o

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T 
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or emerging growth 
company.  See  the  definitions  of  "large  accelerated  filer,"  "accelerated  filer,"  "smaller  reporting  company,"  and  "emerging  growth  company"  in  Rule  12b-2  of  the 
Exchange Act.

Large accelerated filer

Accelerated filer 

Non-accelerated filer 

☒
☐

☐

Smaller reporting company

Emerging growth company

☐

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control 
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued 
its audit report. ☒
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2021, the last business day of 
the registrant's most recently completed second fiscal quarter, based on the closing price of the stock on the New York Stock Exchange on such date, was 
$2.39 billion.

As of February 4, 2022, there were 29,700,015 shares of the registrant's common stock outstanding. 

Documents incorporated by reference:

Certain portions, as expressly described in this report, of the Registrant's Proxy Statement for its 2022 annual meeting of stockholders, to be filed within 120 
days of December 31, 2021 (the "Proxy Statement"), are incorporated by reference into Part III. 

HERC HOLDINGS INC. AND SUBSIDIARIES

INDEX

Cautionary Note Regarding Forward-Looking Statements    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART I

ITEM 1.

ITEM 1A.

ITEM 1B.

ITEM 2.

ITEM 3.
ITEM 4.
PART II

ITEM 5.

Business     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk Factors      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unresolved Staff Comments     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Properties      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 6.

ITEM 7.

Reserved     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management's Discussion and Analysis of Financial Condition and Results of Operations   . . . . . . .

ITEM 7A.

Quantitative and Qualitative Disclosures About Market Risk  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 8.

Financial Statements and Supplementary Data       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report of Independent Registered Public Accounting Firm     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Comprehensive Income     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Changes in Equity     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures     . . . . . .

Controls and Procedures      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Information      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Disclosure Regarding Foreign Jurisdictions That Prevent Inspections      . . . . . . . . . . . . . . . . . . . . . . .

Directors, Executive Officers and Corporate Governance     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence        . . . . . . . . . . . . . . . . .
Principal Accountant Fees and Services   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 9.

ITEM 9A.

ITEM 9B.

ITEM 9C.
PART III

ITEM 10.
ITEM 11.

ITEM 12.

ITEM 13.

ITEM 14.
PART IV

ITEM 15.
ITEM 16.

Exhibits and Financial Statement Schedule     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Form 10-K Summary      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNATURES     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SUPPLEMENTAL INFORMATION     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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HERC HOLDINGS INC. AND SUBSIDIARIES

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2021  (this  "Report")  includes  "forward-looking 
statements," as that term is defined by the federal securities laws. Forward-looking statements include statements concerning 
our  business  plans  and  strategy,  projected  profitability,  performance  or  cash  flows,  future  capital  expenditures,  our  growth 
strategy, including our ability to grow organically and through M&A, anticipated financing needs, business trends, the impact 
of and our response to COVID-19, our capital allocation strategy, liquidity and capital management and other information that 
is  not  historical  information.  Forward  looking  statements  are  generally  identified  by  the  words  "estimates,"  "expects," 
"anticipates,"  "projects,"  "plans,"  "intends,"  "believes,"  "forecasts,"  "looks,"  and  future  or  conditional  verbs,  such  as  "will," 
"should,"  "could"  or  "may,"  as  well  as  variations  of  such  words  or  similar  expressions.  All  forward-looking  statements  are 
based upon our current expectations and various assumptions and apply only as of the date of this Report. Our expectations, 
beliefs and projections are expressed in good faith and we believe there is a reasonable basis for them. However, there can be 
no assurance that our expectations, beliefs and projections will be achieved. 

There are a number of risks, uncertainties and other important factors that could cause our actual results to differ materially 
from  those  suggested  by  our  forward-looking  statements,  including  those  set  forth  in  Part  I,  Item  1A  "Risk  Factors"  in  this 
Report  and  in  our  other  filings  with  the  Securities  and  Exchange  Commission.  All  forward-looking  statements  are  expressly 
qualified  in  their  entirety  by  such  cautionary  statements.  We  undertake  no  obligation  to  update  or  revise  forward-looking 
statements that have been made to reflect events or circumstances that arise after the date made or to reflect the occurrence of 
unanticipated events.

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HERC HOLDINGS INC. AND SUBSIDIARIES 

PART I

ITEM l. BUSINESS

Our Company

Herc Holdings Inc. ("we," "us," "our," "Herc Holdings," or the "Company") is one of the leading equipment rental suppliers 
with  312  locations  in  North  America.  We  conduct  substantially  all  of  our  operations  through  subsidiaries,  including  Herc 
Rentals Inc. ("Herc"). With over 56 years of experience, we are a full-line equipment rental supplier offering a broad portfolio 
of equipment for rent. In addition to our principal business of equipment rental, we sell used equipment and contractor supplies 
such  as  construction  consumables,  tools,  small  equipment  and  safety  supplies;  provide  repair,  maintenance,  equipment 
management  services  and  safety  training  to  certain  of  our  customers;  offer  equipment  re-rental  services  and  provide  on-site 
support to our customers; and provide ancillary services such as equipment transport, rental protection, cleaning, refueling and 
labor.

Our classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction and lighting. 
Our  equipment  rental  business  is  supported  by  ProSolutionsR,  our  industry-specific  solutions-based  services,  which  includes   
power generation, climate control, remediation and restoration, pump, trench shoring, studio and production equipment, and our 
ProContractor professional grade tools. 

Corporate History

On June 30, 2016, we, in our previous form as the holding company of both the existing equipment rental operations as well as 
the former vehicle rental operations (in its form prior to the Spin-Off, "Hertz Holdings"), completed a spin-off (the "Spin-Off") 
of our global vehicle rental business through a dividend to stockholders of all of the issued and outstanding common stock of 
Hertz  Rental  Car  Holding  Company,  Inc.,  which  was  re-named  Hertz  Global  Holdings,  Inc.  ("New  Hertz").  New  Hertz 
continues  to  operate  its  global  vehicle  rental  business  through  its  operating  subsidiaries  including  The  Hertz  Corporation 
("THC"). We changed our name to Herc Holdings Inc. on June 30, 2016, and trade on the New York Stock Exchange under the 
symbol "HRI." 

Herc  was  incorporated  in  Delaware  in  1965.  Since  its  incorporation  and  until  the  Spin-Off,  Herc  was  a  wholly-owned 
subsidiary  of  Hertz  Holdings  or  one  of  its  subsidiaries  operating  its  equipment  rental  business.  Since  the  Spin-Off,  Herc  has 
been  a  wholly-owned  subsidiary  of  Herc  Holdings.  Herc  Holdings  was  incorporated  in  Delaware  in  2005  under  a  previous 
name. 

Our Industry

The equipment rental industry serves a diverse group of customers from individuals and small local contractors to large national 
accounts  providing  a  wide  variety  of  rental  equipment  including  mid-size  and  heavy  equipment,  specialty  equipment  and 
contractor tools. The equipment rental industry is highly fragmented with few national competitors and many regional and local 
operators.

The growth and financial health of the North American equipment rental industry is driven by a number of factors including 
economic  trends,  non-residential  construction  activity,  capital  investment  in  the  industrial  sector,  repair,  maintenance  and 
overhaul  spending,  government  spending  and  demand  for  construction  and  other  rental  equipment  generally,  including  for 
remediation  and  re-building  efforts  related  to  natural  disasters.  We  believe  that  companies  have  increasingly  turned  to  the 
equipment  rental  market  to  manage  their  capital  needs,  which  allows  our  customers  to  operate  their  businesses  without 
incurring  the  significant  acquisition  cost  and  maintenance  expense  associated  with  owning  their  own  equipment  fleet.  We 
believe  the  trend  from  equipment  ownership  to  rental  in  the  North  American  construction  industry  will  continue  in  the  near 
term.

1

HERC HOLDINGS INC. AND SUBSIDIARIES 

ITEM l. BUSINESS (Continued)

Our Competitive Strengths

Our competitive strengths include the following:

A  Market  Leader  in  North  America  with  Significant  Scale  and  Broad  Footprint—We  believe  we  are  one  of  the  largest 
equipment rental companies in the North American equipment rental industry, with an estimated 3% market share by revenue 
and 312 locations in 40 states in the United States and five provinces in Canada. Our scale compared to most of our competitors 
provides us with a number of significant competitive advantages including:

•

•

•

•

•

•

•

the ability to provide premium brands and a comprehensive line of equipment and services, allowing us to be a 
single-source solution for our customers;

the ability to track utilization and facilitate the seamless transfer of our fleet across multiple locations to adjust to 
local customer demand;

a  geographic  footprint  that  allows  us  to  maintain  proximity  and  local  expertise  to  serve  our  customers  in  local 
markets as well as serve national accounts with geographically dispersed equipment rental needs;

favorable purchasing power or volume discount pricing opportunities on material and equipment;

operational  cost  efficiencies  across  our  organization,  including  with  respect  to  purchasing,  information 
technology, back-office support and marketing;

a national sales force with significant expertise across our equipment fleet; and

industry-specific expertise to assist our customers with customized solutions.

Since the North American equipment rental industry is highly fragmented, with very few national competitors, we believe that 
the majority of our competitors do not enjoy these same advantages.

Diverse Customer Markets—We provide equipment rental services to customers in a wide variety of large markets, including 
contractors  in  commercial  and  residential  construction,  specialty  and  remediation  and  environmental  sectors;  industrial, 
including energy, chemical processing and manufacturing; infrastructure, such as highway and bridges, railroads and sewer and 
waste disposal; and other industries such as facilities management and entertainment production and services. We believe that 
diversification of our customer base reduces our exposure to any particular market. 

Large, Diverse and High-Quality Equipment Fleet—Our equipment fleet represents a significant investment and reflects our 
commitment  to  providing  an  array  of  rental  equipment  to  our  customers  in  a  variety  of  industries.  We  offer  a  wide  range  of 
equipment  from  leading,  globally-known  original  equipment  manufacturers  who  we  believe  provide  reliable  equipment.  We 
also  offer  a  wide  range  of  professional  grade  tools  that  target  professional  contractors.  Our  extensive  and  high-quality  rental 
fleet enables us to serve a diverse customer base that requires large quantities and/or varied types of equipment for rent. Our 
increasing portfolio of specialty equipment further expands our capabilities and customer reach. 

In recent years, we have diversified our portfolio into a variety of niche markets that experience business cycles that may vary 
in intensity and duration from that of the general economy. We believe this diversification also positions us to take advantage of 
any increase in demand for more specialized rental solutions. 

Established National Accounts Program—Our national account program provides us with longer rental durations for much of 
our  equipment,  with  many  of  our  larger  customers  renting  equipment  from  us  for  use  in  large,  complex  projects.  These 
arrangements  provide  a  number  of  additional  benefits,  including  recurring  revenue,  attractive  credit  profiles,  improved  fleet 
utilization and enhanced presence in new markets. National accounts represented 44% of equipment rental revenue for the year 
ended  December  31,  2021.  Through  our  national  customer  relationship  program,  our  sales  teams  serve  as  a  single  point  of 
contact for those customers' equipment rental needs. This enables us to be a full end-to-end solutions provider.

Superior  Customer  Service—We  have  a  well-established  reputation  for  superior  customer  service,  which  has  been  a 
competitive  differentiator  for  us  throughout  our  history.  Senior  management  remains  focused  on  enhancing  our  customer 
service focused culture. We provide a suite of comprehensive services to support our customers and to maintain and service the 
equipment  we  rent.  We  spend  significant  time  and  resources  training  our  personnel  to  effectively  address  the  needs  of  our 
customers. We believe that these initiatives help support our pricing strategy and foster customer loyalty.

2

ITEM l. BUSINESS (Continued)

HERC HOLDINGS INC. AND SUBSIDIARIES 

Range of Value-Added Services—We offer a suite of customer-focused services. These services include equipment transport, 
fleet  management  and  telematics,  power  solutions,  on-site  services  and  customized  advice,  re-rental  options,  and  parts  and 
supplies  sales.  This  combination  of  services  is  designed  to  offer  comprehensive  value-added  solutions  to  our  customers  that 
complement and enhance the rental equipment we offer.

Experienced Senior Leadership Team—We have an experienced senior leadership team committed to maintaining operational 
excellence with an average of approximately 22 years of experience in the equipment rental and heavy equipment industries. 
Our senior leadership team has extensive knowledge of all aspects of these industries, particularly in North America. Our team 
is  dedicated  to  providing  our  customers  a  quality  rental  experience  and  is  committed  to  further  improving  our  performance 
capabilities.

Our Strategy

Our long-term strategy is focused on the following priorities: grow the core and expand specialty; elevate technology; integrate 
environmental, social and governance ("ESG") and allocate capital.

Grow the Core and Expand Specialty—We are focusing on growing our core equipment, which includes aerial, earth moving, 
material  handling,  trucks  and  trailers,  air  compressors,  compaction  and  lighting,  by  investing  in  more  equipment  on  existing 
locations to leverage our network.  We are expanding our footprint in North America, with a focus on increasing the number of 
branches  in  major  urban  markets  through  opening  new  greenfields  and  targeting  strategic  acquisitions.    Focusing  on  urban 
markets allows us to reach diverse end markets and provides a broad customer base. Growing our diverse core equipment rental 
fleet provides a range of solutions for a variety of customers in these dynamic markets.

We  also  seek  to  achieve  ongoing  growth  via  our  strategy  to  expand  and  diversify  our  revenues  through  a  broader  mix  of 
equipment  that  increases  the  range  of  customers  and  markets  we  serve.  We  are  growing  our  ProSolutionsR  business  which 
offers specialized equipment and services, including technical expertise and customized solutions, for customers and projects, 
as well as our ProContractor business, which focuses on professional grade tools and equipment that meet their needs. We will 
continue to offer a comprehensive equipment rental fleet to maintain our market leadership.

Our  footprint  expansion  includes  locations  dedicated  to  our  ProSolutionsR  and  ProContractor  business  to  better  support  our 
growing specialty equipment and services operations. We will continue to pursue initiatives that allow us to drive more volume 
through existing branches and we will also take advantage of cross-selling opportunities to increase our share of our customers’ 
total rental spend.

Elevate  Technology—We  are  elevating  the  use  of  technology  across  the  rental  consumption  chain  by  making  significant 
investments in our digital platforms and are leveraging the knowledge that we have in serving customers for over fifty years to 
ensure  that  those  investments  create  value  throughout  the  rental  experience.  We  are  committed  to  delivering  technology  that 
enables us to drive improvements in customers’ efficiency and productivity. Our redesigned customer platform will be based in 
data-driven business intelligence.  We will offer a self-service model in which our customers will have a real-time view into 
equipment availability through both a mobile and desktop view.  They will be presented with spot market pricing models and 
logistics options and can create their own equipment orders based on the information provided. Our customers will be able to 
manage their equipment, rental contracts, and accounts through our technology platform and will also be able to use self-service 
tools to act upon rental decisions such as extending a contract, adding equipment, or indicating that a job is complete.

Integrate ESG—The equipment rental industry highlights the benefits of a sharing economy by minimizing manufacturing and 
materials purchasing, and the subsequent reduction of related emissions and pollutants that have been associated with negative 
impacts to our environment.  In addition, by maintaining premium rental equipment and updating it annually, with investments 
in  state-of-the-art  fuel-  and  energy-efficient  equipment,  we  assist  our  customers  to  achieve  their  environmental  goals  and  to 
operate more cost efficiently than if they were to purchase equipment they don't fully utilize.

We have established three major initiatives to be completed by 2030, using 2019 as our base year for measurement.  We intend 
to reduce our greenhouse gas emission intensity by 25%; reduce our non-toxic waste intensity to landfill by 25%, and continue 
to improve our safety annually, with a Total Reportable Incident Rate of 0.49 or lower. 

3

ITEM l. BUSINESS (Continued)

HERC HOLDINGS INC. AND SUBSIDIARIES 

Allocate Capital—We are committed to delivering long-term sustainable value for shareholders with a balanced, disciplined, 
and opportunistic approach to capital deployment. Over the past five years, we have laid the foundation for growth and as we 
continue to invest in the business we will generate surplus capital that we intend to allocate through further investment in rental 
equipment, strategic acquisitions and distributions to shareholders with the introduction of a quarterly dividend that began in the 
fourth quarter of 2021.

Our Products and Services

Our principal products and services are described below.

Equipment  Rental—We  offer  for  rent,  on  an  hourly,  daily,  weekly  or  monthly  basis,  equipment  from  a  variety  of  leading, 
globally  known  original  equipment  manufacturers,  with  which  we  maintain  strong  relationships.  The  equipment  is  typically 
new at the time of acquisition and is not subject to any repurchase program. As of December 31, 2021, the average age of our 
equipment fleet was 49 months.

As of December 31, 2021, our rental fleet consisted of equipment with a total original equipment cost, based on the guidelines 
of  the  American  Rental  Association,  of  $4.38  billion.  The  following  table  provides  a  breakdown  of  the  composition  of  our 
equipment rental fleet based on original equipment cost: 

Equipment Type

Aerial      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Material Handling       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earthmoving     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Specialty     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

% of Original Equipment Cost

December 31,

2021

2020

 23.5 %

 17.7 %

 13.9 %

 23.5 %

 21.4 %

 23.6 %

 17.3 %

 13.5 %

 23.2 %

 22.4 %

Sales  of  Used  Rental  Equipment—We  routinely  sell  our  used  rental  equipment  to  manage  repair  and  maintenance  costs,  as 
well as the composition, age and size of our fleet. We dispose of our used equipment through a variety of channels, including 
retail sales to customers and other third parties, sales to wholesalers, brokered sales and auctions. 

Sales of New Equipment, Parts and Supplies—We also sell new equipment. The types of new equipment that we sell vary by 
location and include a variety of ProContractor tools and supplies, small equipment (such as work lighting, generators, pumps, 
and compaction equipment and power trowels), safety supplies and expendables. 

Our Customers 

We have a wide range of customers across diverse markets with a large base of local small to mid-size customers as well as 
customers  seeking  specialty  solutions  or  equipment.  The  principal  markets  we  serve,  based  on  our  customers’  Standard 
Industrial Classification (“SIC”) codes, are as follows:

•

•

•

Contractors - We serve various types of contractors in non-residential and residential construction, specialty trade, 
restoration, remediation and environment and facility maintenance. Contractor business represented approximately 
32% of our equipment rental revenue for the year ended December 31, 2021. 

Industrial  -  We  serve  industrial  customers  across  a  broad  range  of  industries,  including  refineries  and 
petrochemical  operations,  industrial  manufacturing  including  automotive  and  aerospace,  power,  metals  and 
mining, agriculture, pulp, paper and wood and food and beverage. We believe that key drivers of growth within 
the  industrial  market  include  increased  levels  of  spending  on  industrial  capital  and  maintenance,  repairs  and 
overhaul. Industrial customers represented approximately 29% of our equipment rental revenue for the year ended 
December 31, 2021. 

Infrastructure and Government - We serve our infrastructure customers across a wide range of projects such as 
highways  and  bridges,  sewer  and  waste,  railroads  and  other  transportation,  utilities  as  well  as  all  governmental 
spending. Infrastructure and government represented approximately 17% of our equipment rental revenue for the 
year ended December 31, 2021.  

4

ITEM l. BUSINESS (Continued)

HERC HOLDINGS INC. AND SUBSIDIARIES 

•

Other  Customers  -  In  addition,  we  serve  a  variety  of  other  customers  across  a  diverse  range  of  industries, 
including  commercial  facilities,  hospitality,  healthcare,  recreation,  entertainment  production  and  special  event 
management.  These  customers  collectively  represented  approximately  22%  of  our  equipment  rental  revenue  for 
the year ended December 31, 2021. 

We operate in mid-size and large urban markets serving a wide range of industries, which enables us to reduce exposure to any 
single  customer  or  market,  with  no  single  customer  making  up  more  than  3%  of  our  equipment  rental  revenue  for  the  years 
ended December 31, 2021, 2020 or 2019. Our footprint and broad customer base also assist in reducing the seasonality of our 
revenues and the impact from any one market's cycle.

Sales and Marketing

We market and sell our services through a variety of complementary programs. Through a dedicated sales team, we provide our 
customers  with  support  services,  market  and  application  expertise,  and  sales  offerings.  For  example,  we  have  sales  teams 
committed  to  servicing  various  categories  of  our  customer  base,  including  clients  in  the  construction,  industrial,  government 
and entertainment industries. Our product experts oversee general rentals and specialty products, providing application support 
and program management services to our clients. Through our national accounts program, our dedicated sales team provides 
our large customers with support across  a  number of diverse  geographic, functional and  equipment sectors.  We also provide 
client  support  via  our  sales  coordinators,  reservation  centers  and  customer  care  centers  to  help  customers  with  their 
comprehensive needs.

We  advertise  our  broad  range  of  offerings  through  industry  catalogs,  participation  and  sponsorship  of  industry  events,  trade 
shows,  and  via  the  Internet.  Additionally,  through  our  website  and  mobile  apps,  our  customers  can  arrange  for  the  rental  of 
equipment, browse and purchase used equipment, review our service offerings and manage their fleet and overall account with 
us.

Competition

Competition  in  the  equipment  rental  industry  is  intense,  often  taking  the  form  of  aggressive  price  competition.  Other 
competitive factors include customer loyalty, changes in market penetration, the introduction of new equipment, services and 
technology by competitors, changes in marketing, product diversity and quality and the ability to supply equipment and services 
to customers in a timely, predictable manner.

Our competitors in the equipment rental industry range from other large national companies to regional and local businesses 
and  include  equipment  vendors  and  dealers  who  both  sell  and  rent  equipment  directly  to  customers.  The  equipment  rental 
industry is highly fragmented, with  many  companies  operating  on a regional  or  local  scale  and  offering  a  limited number of 
products. The number of our competitors operating on a national scale is comparatively much smaller, although they often have 
significant breadth in their rental equipment categories. We believe, based on market and industry data, that we are one of the 
leading  participants  in  the  North  American  equipment  rental  industry,  with  the  remainder  comprised  of  a  small  number  of 
multi-location regional operators and a large number of relatively small, independent businesses serving discrete local markets 
and specialty rental segments. In North America, the other leading national-scale industry participants are United Rentals, Inc., 
Ashtead Group plc’s Sunbelt Rentals brand and H&E Equipment Services, Inc. Aggreko is a global competitor in the power 
generation rental markets in which we also participate.

Seasonality

Our business is seasonal, with demand for our rental equipment tending to be lower in the winter months, particularly in the 
northern  United  States  and  Canada.  Our  equipment  rental  business,  especially  in  the  construction  industry,  has  historically 
experienced decreased levels of business from December until late spring and heightened activity during our third and fourth 
quarters until December. We have the ability to manage certain costs to meet market demand, such as fleet capacity, the most 
significant portion of our cost structure. For instance, to accommodate increased demand, we increase our available fleet and 
staff during the second and third quarters of the year. A number of our other major operating costs vary directly with revenues 
or  transaction  volumes;  however,  certain  operating  expenses,  including  rent,  insurance  and  administrative  overhead,  remain 
fixed and cannot be adjusted for seasonal demand, typically resulting in higher profitability in periods when our revenues are 
higher, and lower profitability in periods when our revenues are lower. To reduce the impact of seasonality, we are focused on 
expanding  our  customer  base  through  specialty  products  that  serve  different  industries  with  less  seasonality  and  different 
business cycles.  See Item 1A "Risk Factors—Risks Related to Our Business."

5

HERC HOLDINGS INC. AND SUBSIDIARIES 

ITEM l. BUSINESS (Continued)

Intellectual Property

We own intellectual property, including trademarks, copyrights and trade secrets, that plays an important role in maintaining 
our  competitive  position.  While  no  single  copyright  or  trade  secret  is,  in  our  opinion,  of  such  value  to  us  that  our  business 
would be materially affected by the expiration or termination thereof, taken in the aggregate, these intellectual property rights 
provide meaningful protection for our business. However, we view the name and primary mark "Herc Rentals" and "Herc" as 
material to our business as a whole. We own a number of secondary trade names and trademarks applicable to certain aspects of 
our business that we also view as important.

Human Capital Management

As  of  December  31,  2021,  we  employed  approximately  5,600  people,  some  of  whom  are  covered  by  a  variety  of  union 
contracts and, in the case of Canadian employees, have governmental regulations affecting, among other things, compensation, 
job retention rights and pensions. Approximately 450 employees in the United States and 110 employees in Canada are covered 
by  collective  bargaining  arrangements  and  we  believe  that  our  relations  with  the  labor  unions  are  good.  We  also  employ  a 
number of temporary workers, and engage outside services, as is customary in the industry, principally for the movement of 
rental equipment between rental locations and the movement of rental equipment to and from customers’ job sites.  

Oversight and Management—Our vision is to be the supplier, employer and investment of choice in our industry. To fulfill 
this  vision,  we  are  investing  significant  time,  effort  and  resources  into  recruiting  top  talent,  developing  our  employees  and 
providing a positive, inclusive and supportive environment. Our Chief Human Resources Officer ("CHRO") is responsible for 
managing  employment-related  matters,  including  recruiting  and  hiring,  onboarding  and  training,  compensation  planning, 
performance  management  and  professional  development.  In  addition,  the  CEO  and  CHRO  regularly  update  our  Board  of 
Directors and its committees on the operation and status of human capital trends and activities.

Under the direction of the CEO and CHRO, we conduct an anonymous employee survey on an annual basis to seek feedback 
from our employees on a variety of topics, including confidence in company leadership, competitiveness of our compensation 
and  benefits  package,  career  growth  opportunities  and  improvements  on  how  we  could  make  our  company  an  employer  of 
choice. The results are reviewed by senior leadership and the Board of Directors who analyze areas of progress or deterioration 
and prioritize actions and activities in response to this feedback to drive meaningful improvements in employee engagement.

Safety—We require an active commitment to, and personal accountability for, safety and safety compliance from all employees 
and contractors. Operations leaders have a key role in the communication and implementation of, and ensuring adherence to, 
safety  and  compliance  policies  and  standards.  Our  safety  culture  is  predicated  on  training,  communications,  empowerment, 
measurement and recognition. 

Training  includes  more  than  100  online,  on-demand  courses  available  to  all  team  members,  weekly  branch  "Toolbox  Safety 
Meetings" centered on our safety guides and a lessons learned library of incidents and preventative recommendations.

Safety communications include an annual commitment to safety and ongoing safety reminders from the CEO, monthly "Safety 
Thoughts"  messages  that  reinforce  safety  awareness  and  behaviors  at  work  and  at  home,  safety  boards  at  every  branch  that 
serve as a dedicated resource for safety-related information, and morning stretch and safety huddles at all locations to help get 
every working day off to a safe start. We strive for the “Perfect Day” which is defined as a working day across our company 
with  (i)  no  OSHA  recordable  incidents,  (ii)  no  Department  of  Transportation  violations  and  (iii)  no  “at  fault”  motor  vehicle 
accidents. All of our branches achieved at least 98% Perfect Days in 2021.

All employees are empowered to intervene with a Stop Work Authority ("SWA") when they perceive an unacceptable safety 
condition,  act  or  situation  where  an  individual's  lack  of  understanding  could  result  in  an  incident.  The  SWA  is  supported 
through  Safety  Alert  communications  that  emphasize  safety  practices  and  a  daily  observation  program  at  our  locations  that 
prepares employees to assess their work environment and tasks for potential hazards.

We  track  and  share  standard  safety  performance  metrics  throughout  the  organization,  such  as  the  OSHA  Total  Recordable 
Incident Rate ("TRIR"), the Days Away/Restricted Transfer Rate ("DART") and Lost Time Case Rate ("LTC"). During the year 
ended December 31, 2021, we had a TRIR of 0.98, a DART of 0.70 and LTC of 0.24. 

6

ITEM l. BUSINESS (Continued)

HERC HOLDINGS INC. AND SUBSIDIARIES 

Health and Well-being—The health and well-being of our employees and their families is a top priority for us and we offer an 
array of health and financial benefits to our full-time employees including:

•

•

•

•

•

Comprehensive health insurance including semi-annual biometric screening events; 

Our employee assistance program which offers confidential resources and assistance for everyday issues, such as work 
pressure and relationship issues, and highly impactful issues, such as loss, disability, anxiety or depression, especially 
in light of the challenges associated with COVID-19; 

A life planning account which provides employees with limited reimbursement for items such as wellness activities, 
student loans and education and financial planning;

Company paid life and disability insurance; and

Tuition reimbursement programs 

We  also  provide  employees  with  several  voluntary  benefits  and  optional  services  that  support  total  well-being,  including 
physical, mental and financial wellness.

Training and Talent Development—We are committed to the continued development of our employees and offer learning and 
development  opportunities  spanning  instructor-led  and  online,  on-demand  courses  that  support  improved  performance  and 
effectiveness as well as personal and professional growth. These opportunities apply to all employees across all stages of career 
progression and job responsibilities. More than a dozen instructor-led courses enhance employees' sales, managerial leadership 
and  role-specific  skills,  such  as  our  ProDriver  Academy,  Yard-to-Driver  program,  Shop  and  Counter  Operations,  and  a 
Professional Development Series designed to improve the skills necessary to navigate and succeed in the workplace. In 2021, 
our employees enhanced their skills through approximately 219,000 hours of training focused in the areas of safety, customer 
service,  sales  fundamentals,  process  and  tool  training,  management  basics  and  soft  skills,  leveraging  nearly  35,000  unique 
training assets and programs.

Strategic talent review and succession planning occur on a planned cadence annually. The CEO and CHRO meet regularly with 
senior leadership and the Board of Directors to review succession plans. We seek to provide opportunities for our employees to 
grow  their  careers  by  increasing  our  focus  on  internal  talent  mobility,  which  resulted  in  filling  many  open  management 
positions internally during the year ended December 31, 2021.

Inclusion and Diversity—We strive to build a team that reflects the variety of people, cultures and communities we interact 
with to create an inclusive, productive environment. We believe that varied perspectives best leverage employee talents, leading 
to  creative  thinking,  open  communication  and  greater  customer  and  team  engagement.  Members  of  our  recruiting  team  have 
earned or are in the process of earning, the AIRS Certified Diversity Recruiter designation, which provides the knowledge and 
tools to create an effective plan for recruiting a diverse and inclusive workforce. As of December 31, 2021, women represented 
approximately 12% of our workforce and 15% of our managerial roles. As of December 31, 2021, people of color represented 
approximately 30% of our workforce and 14% of our managerial roles. Additionally, 40% of our non-employee members of the 
Board of Directors are women or people of color. 

Our efforts to build an inclusive team led to the creation of two employee resource groups, Women in Action and the Veterans 
Resource Group. Women in Action seeks to empower, support and develop women by facilitating the exchange of knowledge 
and experiences through learning opportunities as well as with internal and external networking events. Similarly, the Veterans 
Resource Groups offers veterans a community of support, networking, collaboration, learning and sharing. As of December 31, 
2021, approximately 490 of our employees have self-reported as veterans.

Environmental, Health, and Safety Matters and Governmental Regulation

Environmental, Health, and Safety—Our operations are subject to numerous national, state, local and international laws and 
regulations governing environmental protection and occupational health and safety matters. These laws govern such issues as 
wastewater,  storm  water,  solid  and  hazardous  wastes  and  materials,  air  quality  and  matters  of  workplace  safety.  Under  these 
laws and regulations, we may be liable for, among other things, the cost of investigating and remediating contamination at our 
sites  as  well  as  sites  to  which  we  send  hazardous  wastes  for  disposal  or  treatment  regardless  of  fault,  as  well  as  fines  and 
penalties for non-compliance. Our operations generally do not raise significant environmental, health, or safety risks, but we 
use hazardous materials to clean and maintain equipment, dispose of solid and hazardous waste and wastewater from equipment 
washing, and store and dispense petroleum products from storage tanks at certain of our locations.

7

ITEM l. BUSINESS (Continued)

HERC HOLDINGS INC. AND SUBSIDIARIES 

There  is  an  increasing  global  regulatory  focus  on  greenhouse  gas  ("GHG")  emissions  and  their  potential  impacts  relating  to 
climate  change.  Future  laws,  regulations  or  policies  in  response  to  concerns  over  GHG  emissions  such  as  carbon  taxes, 
mandatory reporting and disclosure obligations and changes in procurement policies could significantly increase our operational 
and compliance burdens and costs. We monitor developments in climate-change related regulation for their potential effect on 
us and also have a sustainability program that seeks to mitigate our impact on the environment, including targets to reduce our 
GHG emissions. Based on the conditions currently known to us, we do not believe that any pending or likely remediation and 
compliance  costs  will  have  a  material  adverse  effect  on  our  business.  We  cannot  be  certain,  however,  as  to  the  potential 
financial  impact  on  our  business  if  new  adverse  conditions  are  discovered,  or  compliance  requirements  become  more 
stringent.See Item 1A "Risk Factors—Other Operational Risks."

Governmental Regulation—Our operations also expose us to a number of other national, state, local and international laws and 
regulations, in addition to legal, regulatory and contractual requirements we face as a government contractor. These laws and 
regulations address multiple aspects of our operations, such as taxes, consumer rights, privacy, data security and employment 
matters,  and  also  may  impact  other  areas  of  our  business.  There  are  often  different  requirements  in  different  jurisdictions. 
Changes in government regulation of our business has the potential to materially alter our business practices or our profitability. 
Depending on the jurisdiction, those changes may come about through the issuance of new laws and regulations or changes in 
the  interpretation  of  existing  laws  and  regulations  by  a  court,  regulatory  body  or  governmental  official.  Sometimes  those 
changes  may  have  both  a  retroactive  and  prospective  effect.  This  is  particularly  true  when  a  change  is  made  through 
reinterpretation of laws or regulations that have been in effect for some time. Moreover, changes in regulation that may seem 
neutral on their face may have either more or less impact on us than on our competitors, depending on the circumstances. See 
Item 1A "Risk Factors—Other Operational Risks."

Available Company Information

We  file  annual,  quarterly  and  current  reports  and  other  information  with  the  Securities  and  Exchange  Commission  ("SEC"). 
You may also access, free of charge, our reports filed with the SEC (for example, our annual reports on Form 10-K, quarterly 
reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports filed or furnished pursuant to Section 
13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the "Exchange Act")) through our Internet website (http://
ir.hercrentals.com).  Reports  filed  with  or  furnished  to  the  SEC  will  be  available  through  our  Internet  website  as  soon  as 
reasonably  practicable  after  they  are  electronically  filed  with  or  furnished  to  the  SEC.  Our  committee  charters,  Corporate 
Governance Guidelines and Code of Ethics are also available on our website. The information found on our website is not part 
of this or any other report filed with or furnished to the SEC. The SEC maintains an Internet website (http://www.sec.gov) that 
contains  reports,  proxy  and  information  statements  and  other  information  about  issuers  that  file  electronically  with  the  SEC, 
including Herc Holdings.

8

ITEM 1A. RISK FACTORS

HERC HOLDINGS INC. AND SUBSIDIARIES

Investing in or maintaining your investment in Herc Holdings common stock involves risk. You should carefully consider each 
of the risks and uncertainties set forth below as well as the other information contained in this Report before deciding to invest 
in  our  common  stock.  We  have  grouped  our  Risk  Factors  under  captions  that  we  believe  describe  various  categories  of 
potential  risk.  For  the  reader’s  convenience,  we  have  not  duplicated  risk  factors  that  could  be  considered  to  be  included  in 
more  than  one  category.  Any  of  the  following  risks  and  uncertainties  could  materially  and  adversely  affect  our  business, 
financial  condition,  results  of  operations,  liquidity  and/or  cash  flows  and  the  impact  could  be  compounded  if  multiple  risks 
were  to  occur.  However,  the  following  risks  and  uncertainties  are  not  the  only  risks  and  uncertainties  facing  us.  Additional 
risks and uncertainties not currently known to us or those we currently view to be immaterial also may materially and adversely 
affect our business, financial condition, results of operations, liquidity and/or cash flows. In the event that any of these risks 
have such a material adverse effect, the market price of our common stock could decline and you could lose all or part of your 
investment.

Risks Related to Our Business

Our business is cyclical and depends on the levels of capital investment and maintenance expenditures by our customers. A 
slowdown in economic conditions or adverse changes in the level of economic activity or other economic factors specific to 
our customers or their industries, in particular contractors and industrial customers, could have a material adverse effect on 
our business, financial condition, results of operations and cash flows.

Our  rental  equipment  is  used  by  our  customers  in  a  wide  variety  of  industries,  including  contractors  in  residential  and 
commercial  construction  and  restoration,  remediation  and  environment;  general  industrial,  including  refineries  and 
petrochemical  operations,  manufacturing,  power,  metals  and  mining  and  agriculture;  infrastructure;  and  other  customers, 
including  commercial  and  retail  services,  facility  maintenance,  recreation  and  entertainment  production.  Many  of  these 
industries are cyclical in nature. The demand for our rental equipment is directly affected by the level of economic activity in 
these industries, which means that when these industries experience a decline in activity, there is likely a corresponding decline 
in the demand for our rental equipment. This could materially adversely affect our results of operations. 

A substantial portion of our revenues are derived from the rental of equipment to various types of contractors, including in the 
non-residential construction market, and to industrial customers. A decline in construction or industrial activity could lead to a 
decrease  in  the  demand  for  our  rental  equipment  and  intensified  price  competition  from  other  equipment  rental  industry 
participants. Similarly, declines in oil or gas prices, or even the perception of longer-term lower oil and natural gas prices, could 
lead to a significant slowdown in business activity, capital investments and maintenance expenditures of industrial customers in 
the upstream oil and gas markets and related service providers, which could negatively affect our rentals to participants in this 
industry,  and  could  extend  to  other  markets  that  we  serve.  Worsening  of  economic  conditions  or  not  achieving  anticipated 
levels of economic expansion, either generally or in our customers’ specific industries, could have an adverse effect on demand 
for our products and services within those industries and extend to other markets that we serve, and could therefore materially 
adversely affect our business, financial condition and results of operations.

The following factors, among others, may cause weakness in our markets, either temporarily or long-term:

•
•

•
•
•
•
•

•

•

a decrease in the expected levels of rental versus ownership of equipment;
government  regulations  and  policies,  including  government  initiatives  for  infrastructure  improvements  or 
expansions, or the policies of governments regarding exploration for, and production and development of, oil and 
natural gas reserves;
a prolonged or recurring shutdown of the U.S. and Canadian federal, state, provincial and local governments; 
an increase in the cost of construction materials;
the level of supply and demand and relative prices or anticipated prices for oil and natural gas;
an overcapacity of fleet in the equipment rental industry;
a lack of availability of credit;

an increase in interest rates; and

terrorism or hostilities involving the United States or Canada.

9

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

Additionally,  some  of  our  customers may delay  capital investment and  maintenance even  when favorable  conditions exist in 
their industries or markets.

If we were to experience a significant decrease in orders or an increase in order delays or cancellations that can result from the 
aforementioned  economic  conditions  or  other  factors  beyond  our  control,  it  could  have  a  material  adverse  effect  on  our 
business, financial condition, results of operations and cash flows.

Our industry is highly competitive, and competitive pressures or not timely identifying and responding to customer needs, 
expectations or trends could lead to a decrease in our market share or in the prices that we can charge.

The  equipment  rental  industry  is  highly  fragmented  and  competitive.  Our  competitors  include  small,  independent  businesses 
with one or two rental locations, regional competitors that operate in one or more states, public companies or divisions of public 
companies, and equipment vendors and dealers who both sell and rent equipment directly to customers. We may in the future 
encounter increased competition from our existing competitors or from new competitors. Competitive pressures could adversely 
affect our revenues and operating results by, among other things, decreasing our rental volumes, depressing the prices that we 
can charge or increasing our costs to retain employees. In addition, the success of our business depends, in part, on our ability to 
identify  and  respond  promptly  to  evolving  trends  in  consumer  preferences,  expectations  and  needs  while  also  managing 
appropriate equipment in our branches and maintaining an excellent customer experience. It is difficult to successfully predict 
the equipment and services our customers will demand. We also need to offer more localized assortments of our equipment to 
address  local  requirements  and  needs.  If  we  do  not  successfully  identify  and  provide  the  appropriate  equipment  to  meet  our 
customers’ needs and expectations, we may lose market share.

We are dependent on our relationships with key suppliers to obtain equipment for our business.

We  are  dependent  on  suppliers  for  access  to  the  equipment  and  other  products  we  offer  and  use  throughout  our  network  of 
branches.  If  we  fail  to  have  or  maintain  adequate  relationships  with  suppliers  or  if  we  fail  to  timely  receive  equipment  and 
products from our suppliers, then our competitive position may be harmed and our results of operations and/or cash flows may 
be  negatively  impacted.  In  addition,  the  prices  of  equipment  and  products  have  significantly  increased  in  the  past  twelve 
months and there continues to be inflationary pressures that could further increase such costs. We may not be able to pass on 
these costs to our customers, which could have a material adverse impact on our results of operations and/or cash flows.

We  have  experienced,  and  in  the  future  are  likely  to  experience,  lack  of  access  to  and  delays  in  receipt  of  equipment  and 
products  from  suppliers.  For  example,  the  rapid  increase  in  demand  as  the  COVID-19  pandemic  wanes  has  caused,  and  is 
expected to continue to cause, significant stress on global supply chains. Unavailability of, and delays in obtaining, equipment 
and  products  may  result  from  a  number  of  factors  affecting  our  suppliers  including  capacity  constraints,  labor  shortages  or 
disputes, supplier product quality issues, suppliers’ impaired financial condition and suppliers’ allocations to other purchasers. 
These risks are increased in a weak economic environment or when demand increases coming out of an economic downturn. 
Such  disruptions  have  resulted  and  could  further  result  in  our  inability  to  effectively  meet  our  customers’  needs,  impair  our 
ability to execute our growth plans and could result in a material adverse effect on our results of operations, financial condition, 
and/or cash flows.

A widespread outbreak of an illness or any other communicable disease, or any other public health crisis, could adversely 
affect our business, results of operations and financial condition.

A  widespread  outbreak  of  epidemic,  pandemic,  or  contagious  diseases  in  the  human  population,  including  the  COVID-19 
pandemic,  could  cause  a  widespread  public  health  crisis  that  results  in  economic  and  trade  disruptions  that  could  negatively 
impact our business and the businesses of our customers. 

While  the  pandemic's  impact  on  social  and  economic  conditions  has  begun  to  subside,  the  extent  of  the  impact  of  the 
COVID-19 pandemic on our operational and financial performance, including our ability to execute our business strategies and 
initiatives in the expected time frame, will depend on future developments, including the duration and spread of the pandemic 
and  related  restrictions  on  economic  activity,  all  of  which  are  uncertain  and  cannot  be  predicted.  An  extended  period  of 
economic disruption could materially affect our business, results of operations, access to sources of liquidity, particularly our 
cash flow from operations, and financial condition.

10

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

Pending rules and regulations concerning mandatory COVID-19 vaccination could impact our ability to attract and retain 
talent and negatively impact our operations.

On  September  9,  2021,  President  Biden  issued  an  executive  order  requiring  all  employers  with  certain  U.S.  government 
contracts  to  ensure  that  their  U.S.-based  employees,  contractors  and  subcontractors,  that  work  on  or  in  support  of  U.S. 
government contracts, are fully vaccinated against COVID-19 (the “Executive Order”). The Executive Order includes on-site 
and remote U.S.-based employees, contractors and subcontractors and provides for limited medical and religious exceptions.

In addition, on September 9, 2021, President Biden announced that he directed Occupational Safety and Health Administration 
("OSHA")  to  develop  an  Emergency  Temporary  Standard  (the  “OSHA  ETS”)  mandating  either  the  full  vaccination  against 
COVID-19 or weekly testing of employees for employers with 100 or more employees. The OSHA ETS does not apply to those 
employees covered by the Executive Order. On January 13, 2022, the U.S. Supreme Court stayed the OSHA ETS and OSHA 
subsequently withdrew it.

The Executive Order is currently the subject of active litigation and OSHA is pursuing rulemaking to implement its proposed 
mandate (the "OSHA Proposed Rule"). Additional vaccine mandates may be announced in jurisdictions in which our businesses 
operate, such as New York City, which recently issued its own mandate. It is currently not possible to predict with certainty the 
impact the Executive Order, the OSHA Proposed Rule or any similar state or local mandate will have on our workforce. As a 
contractor  to  the  U.S.  federal  government  and  many  state  and  local  governments,  employees  that  service  or  support  our 
government contracts would be required to be fully vaccinated against COVID-19 if a vaccine mandate is upheld by the courts. 
Employees who are not subject to the Executive Order and who are not fully vaccinated may be subject to other mandates that 
require vaccination or weekly COVID-19 testing.  

We  are  unable  to  predict  the  impact  the  pending  rules  and  regulations  would  have  on  us.  Implementation  of  the  Executive 
Order,  the  OSHA  Proposed  Rule  and/or  other  mandates  may  impact  our  ability  to  recruit  and  retain  talent,  including  the 
potential increase in attrition of critically skilled labor, reduce employee morale, and impair our ability to attract labor needs, 
which could adversely affect our business, results of operations, or financial condition. In addition, a vaccine or testing mandate 
may have the effect of increasing costs, straining company resources, and interrupting operations, which could adversely affect 
our business, results of operations, or financial condition.

Our  business  is  heavily  reliant  upon  communications  networks  and  centralized  IT  systems  and  the  concentration  of  our 
systems creates or increases risks for us, including the risk of the misuse or theft of information as a result of cybersecurity 
breaches or otherwise, which could harm our brand, reputation or competitive position and give rise to material liabilities.

We rely heavily on communication networks and IT systems, including the Internet, to process rental and sales transactions, 
manage  our  pricing,  manage  our  equipment  fleet,  manage  our  financing  arrangements,  pay  suppliers  and  other  third  parties, 
collect from our customers, account for our activities and otherwise conduct our business and report our financial results. Our 
major  IT  systems  and  accounting  functions  are  centralized  in  a  few  locations.  Any  disruption,  termination  or  substandard 
provision  of  these  services,  whether  as  the  result  of  computer  or  telecommunications  issues  (including  operational  failures, 
ransomware  or  other  computer  malware),  localized  conditions  (such  as  a  power  outage,  fire  or  explosion)  or  events  or 
circumstances of broader geographic impact (such as an earthquake, storm, flood, other natural disaster, epidemic, strike, act of 
war, civil unrest or terrorist act), could materially adversely affect our business by disrupting normal operations. Our systems 
are also regularly subject to cyber attacks (such as business e-mail compromise or other social engineering attacks) which, if 
successful, could have a materially adverse affect on our ability to operate our business and negatively impact our reputation.

We regularly possess, store and handle non-public information about individuals and businesses, including both credit and debit 
card  information  and  other  sensitive  and  confidential  personal  information.  In  addition,  our  customers  regularly  transmit 
confidential information to us via the Internet and through other electronic means. Our facilities and systems and those of our 
third-party  service  providers  may  contain  defects  in  design  or  manufacture  or  other  problems  that  could  compromise 
information security, and are also subject to the risk of human error. Unauthorized parties also may attempt to gain access to 
our systems or facilities, or those of third parties with whom we do business, and these attacks are increasing in their frequency, 
sophistication and intensity. Many of the techniques used to obtain unauthorized access, including malware and other malicious 
software programs, are difficult to detect or anticipate until launched against a target and we may be unable to prevent, contain 
or detect cyberattacks, cyberterrorism, security breaches or other compromises or implement adequate preventative measures.

A  compromise  of  our  security  systems  resulting  in  unauthorized  access  to  certain  personal  information  about  our  customers, 
distributors or employees could adversely affect our corporate reputation as well as our operations, and could result in litigation 

11

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

against us or the imposition of penalties. Security breaches can create system disruptions, shutdowns or unauthorized disclosure 
of confidential information, which could result in financial damage or loss. Most states have enacted laws requiring companies 
to  notify  individuals  and  often  state  authorities  of  data  security  breaches  involving  their  personal  data.  These  mandatory 
disclosures  regarding  a  security  breach  often  lead  to  widespread  negative  publicity,  which  would  harm  our  reputation  and 
brand, and may cause our customers and employees to lose confidence in the effectiveness of our data security measures. As a 
result, a security breach could cause the loss of customers and could also require that we invest significant additional resources 
related to our information security systems.

In addition, we outsource a portion of our IT services. Therefore, we are also susceptible to disruptions, failures and breaches of 
the  systems  maintained  by  our  outsourced  providers,  which  we  do  not  control.  Any  disruption,  failure,  breach  or  poor 
performance  of  any  of  these  systems  could  lead  to  lower  revenues,  increased  costs  or  other  material  adverse  effects  on  our 
business and results of operations.

Failure to maintain, upgrade or replace our IT systems could materially adversely affect us.

Our business continues to demand the use of sophisticated systems and technologies, including digital tools, SaaS offerings and 
cloud computing.  As a result, we devote significant time and expense in maintaining, upgrading or replacing our systems and 
technologies in order to meet customers' demands and expectations. These types of activities subject us to additional costs and 
inherent  risks  associated  with  maintaining,  upgrading,  replacing  and  changing  these  systems  and  technologies,  including 
impairment of our ability to manage our business, loss of customer confidence and business, potential disruption of our internal 
control structure, substantial capital expenditures, additional administration and operating expenses, demands on management 
time,  training  our  employees  to  operate  the  systems,  and  other  risks  and  costs  of  delays  or  difficulties  in  transitioning  to,  or 
integrating,  new  systems  and  technologies  into  our  current  business.  We  rely  on  certain  third  party  software  providers  to 
maintain and periodically upgrade many of these systems and technologies so that they can continue to support our business. 
Further, the software programs supporting our business are licensed to us by independent software developers. The inability of 
these developers or us to continue to maintain and upgrade our systems and technologies would disrupt or reduce the efficiency 
of our operations if we were unable to convert to alternate systems in an efficient and timely manner.

In addition, costs and potential problems and interruptions associated with the implementation of new or upgraded systems and 
technologies, maintenance or adequate support of outdated or other existing systems and technologies could disrupt or reduce 
the efficiency of our business operations and could have an adverse effect on our operations if not anticipated and appropriately 
mitigated.  Our  competitive  position  may  be  adversely  affected  if  we  are  unable  to  maintain,  upgrade  or  replace  systems  and 
technologies  that  allow  us  to  manage  our  business  in  a  competitive  manner.  We  also  may  not  achieve  the  benefits  that  we 
anticipate  from  an  upgraded  or  replaced  system  and  technology.  Additionally,  any  failure  of  a  system  or  technology  could 
impede our ability to timely collect and report financial results in accordance with applicable laws and regulations.

We may fail to respond adequately to changes in technology and customer demands.

In  recent  years,  our  industry  has  been  characterized  by  rapid  changes  in  technology  and  customer  demands.  For  example, 
industry participants have taken advantage of new technologies, including digital tools, SaaS offerings and cloud computing, to 
improve fleet efficiency, decrease customer wait times and improve customer satisfaction. Our ability to continually improve 
our current processes and customer-facing tools in response to changes in technology or in customer expectations is essential in 
maintaining our competitive position and maintaining current levels of customer satisfaction. We may experience technical or 
other difficulties that could delay or prevent the development or implementation of new technologies. We also may not achieve 
the benefits that we anticipate from new technologies we develop or implement. The effects of these risks may, individually or 
in the aggregate, materially adversely affect our results of operations, liquidity and cash flows.

We  face  intense  competition,  including  from  our  own  suppliers,  that  may  lead  to  downward  pricing  or  an  inability  to 
increase prices.

The  markets  in  which  we  operate  are  highly  competitive.  Competitive  factors  in  our  industry  include  price  competition,  the 
importance of customer loyalty, changes in market penetration, the introduction of new equipment, services and technology by 
competitors, changes in marketing, product diversity and quality and the ability to supply equipment and services to customers 
in  a  timely,  predictable  manner.  Because  we  do  not  have  multi-year  contractual  arrangements  with  many  of  our  customers, 
these competitive factors could cause our customers to cease renting our equipment and shift suppliers quickly.

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ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

The  equipment  rental  market  is  highly  fragmented,  and  we  believe  that  price  is  one  of  the  primary  competitive  factors.  The 
Internet  has  enabled  cost-conscious  customers  to  more  easily  compare  rates  available  from  rental  companies.  If  we  try  to 
increase  our  pricing,  our  competitors,  some  of  whom  may  have  greater  resources  and  better  access  to  capital  or  lower  fixed 
operating costs, may seek to compete aggressively on the basis of pricing. In addition, our competitors may reduce prices in 
order  to  attempt  to  gain  a  competitive  advantage,  capture  market  share  or  compensate  for  declines  in  rental  activity.  To  the 
extent we do not match or remain within a reasonable competitive margin of our competitors’ pricing, our revenues and results 
of  operations  could  be  materially  adversely  affected.  If  competitive  pressures  lead  us  to  match  any  of  our  competitors’ 
downward  pricing  and  we  are  not  able  to  reduce  our  operating  costs,  then  our  margins,  results  of  operations  and  cash  flows 
could be materially adversely impacted.

We face competition from traditional rental companies as well as our own suppliers. We purchase our rental equipment from 
leading,  globally-known  original  equipment  manufacturers.  Under  our  supplier  arrangements,  the  suppliers  may  appoint 
additional distributors, elect to sell or rent directly to our customers or unilaterally terminate their arrangements with us at any 
time  without  cause.  Any  such  actions  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations, liquidity and cash flows due to a reduction of, or an inability to increase, our revenues.

Our  success  depends  on  our  ability  to  attract  and  retain  key  management,  sales  and  trades  talent,  while  supporting  the 
onboarding and career development of our team members. 

Our ability to successfully execute on our business plan depends upon the contributions of our senior management team as well 
as other key talent including our dedicated sales force and trades talent such as drivers and mechanics. In recent years, we have 
experienced increasing competition for available talent in the North American workforce as reflected by the low unemployment 
rate  and  shortages  of  available  industry  trades  talent.  As  a  result,  we  could  experience  inefficiencies  or  a  lack  of  business 
continuity  due  to  employee  turnover,  new  employees’  lack  of  historical  knowledge  and  lack  of  familiarity  with  the  business 
processes, operating requirements, policies and procedures, and key information technologies and related infrastructure used in 
our  day-to-day  operations  and  financial  reporting.  Historically  we  have  noted  a  ramp-up  period  before  new  members  of  our 
sales organization typically achieve a level of sales comparable to those we have employed for a longer period of time. We may 
also  experience  additional  costs  as  new  employees  learn  their  roles  and  gain  necessary  experience,  in  addition  to  the  cost  of 
hiring new individuals. It is important to our success that newly hired team members quickly adapt to and excel in their new 
roles. If they are unable to do so, our business and financial results could be materially adversely affected. Further, if we cannot 
meet our needs for IT staff, we may not be able to fulfill our technology initiatives while continuing to provide maintenance on 
existing systems.

If we were to lose the services of members of our senior management team or other key talent, whether due to death, disability, 
resignation  or  termination  of  employment,  our  ability  to  successfully  implement  our  business  strategy,  financial  plans, 
marketing and other objectives could be significantly impaired. In addition, if we are unable to attract and retain qualified key 
talent, we may not be able to effectively and efficiently manage our business and execute our business plan.

Due  to  seasonality,  especially  in  the  construction  industry,  any  occurrence  that  disrupts  rental  activity  during  our  peak 
periods could materially adversely affect our results of operations, liquidity and cash flows.

Significant  components  of  our  expenses  are  fixed  in  the  short-term,  including  real  estate  taxes,  rent,  insurance,  utilities, 
maintenance  and  other  facility-related  expenses,  the  costs  of  operating  our  IT  systems  and  certain  staffing  costs.  Seasonal 
changes  in  our  revenues  do  not  alter  those  fixed  expenses,  typically  resulting  in  higher  profitability  in  periods  when  our 
revenues are higher, and lower profitability in periods when our revenues are lower. Our business, especially in the construction 
industry,  has  historically  experienced  lower  levels  of  business  from  December  until  late  spring,  particularly  in  the  northern 
United  States  and  Canada,  and  heightened  activity  during  our  third  and  fourth  quarter  until  December.  Any  occurrence  that 
disrupts  rental  activity  during  this  period  of  heightened  activity,  including  adverse  weather  conditions  such  as  prolonged 
periods  of  cold,  rain,  blizzards,  floods,  fires,  hurricanes  or  other  severe  weather  patterns,  could  have  a  disproportionately 
adverse effect on our business, results of operations, liquidity and cash flows.

Some or all of our deferred tax assets could expire if we experience an “ownership change” as defined in Section 382 of the 
Internal Revenue Code (the "Code").

An "ownership change" could limit our ability to utilize tax attributes, including net operating losses, capital loss carryovers, 
excess foreign tax carryforwards, and credit carryforwards, to offset future taxable income. As of December 31, 2021, we had 

13

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

unutilized U.S. federal net operating loss carryforwards of approximately $443.9 million. Our ability to use such tax attributes 
to  offset  future  taxable  income  and  tax  liabilities  may  be  significantly  limited  if  we  experience  an  "ownership  change"  as 
defined  in  Section  382(g)  of  the  Code.  In  general,  an  ownership  change  will  occur  if  and  when  the  percentage  of  Herc 
Holdings’ ownership (by value) of one or more "5-percent shareholders" (as defined in the Code) has increased by more than 50 
percentage  points  over  the  lowest  percentage  of  stock  owned  by  such  shareholders  at  any  time  during  the  prior  three  years 
(calculated  on  a  rolling  basis).  An  entity  that  experiences  an  ownership  change  generally  should  be  subject  to  an  annual 
limitation on its pre-ownership change tax loss carryforward which accumulates each year to the extent that there is any unused 
limitation  from  a  prior  year.  The  limitation  on  our  ability  to  utilize  tax  losses  and  credit  carryforwards  arising  from  an 
ownership change under Section 382 depends on the value of our equity at the time of any ownership change. If we were to 
experience an "ownership change,” it is possible that a significant portion of our tax loss carryforwards could expire before we 
would be able to use them to offset future taxable income. Many states have adopted the federal Section 382 rules and therefore 
have similar limitations with respect to state tax attributes.

Other Operational Risks

Any  decline  in  our  relationships  with  our  key  national  account  customers  or  the  amount  of  equipment  they  rent  from  us 
could materially adversely affect our business, financial position, results of operations and cash flows.

Our business depends on our ability to maintain positive relations with our key national account customers, which collectively 
accounted for 44% of our rental revenue in 2021. We cannot assure you that all of these relationships will continue at current 
levels or on current terms. Our contracts with our customers generally do not obligate them to rent equipment from us. Revenue 
from  customers  that  have  accounted  for  significant  revenue  in  past  periods,  individually  or  as  a  group,  may  not  continue  in 
future  periods  or,  if  continued,  may  not  reach  or  exceed  historical  levels  in  any  period.  Further,  if  our  key  customers  fail  to 
remain competitive in their respective markets or encounter financial or operational problems, our business, financial position, 
results of operations and cash flows may be materially adversely affected.

Our rental fleet is subject to residual value risk upon disposition and may not sell at the prices we expect.

The market value of our equipment at the time of its disposition could be less than its estimated residual value or its depreciated 
value at such time. A number of factors could affect the value received upon disposition of our equipment, including:

•

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•
•

the market price for similar new equipment;

the age of the equipment, wear and tear on the equipment relative to its age and the performance of preventive 
maintenance;
the time of year that it is sold;

the  supply  of  used  equipment  relative  to  the  demand  for  used  equipment,  including  as  a  result  of  changes  in 
economic conditions or conditions in the markets that we serve; 
inventory levels at original equipment manufacturers; and
the existence and capacities of different sales outlets.

A  sale  of  equipment  below  its  net  book  value  could  adversely  affect  our  results  of  operations,  liquidity  and  cash  flows. 
Accordingly, decisions to reduce the size of our rental fleet in the event of an economic downturn or to respond to changes in 
rental demand are subject to the risk of loss based on the residual value of rental equipment.

We  incur  maintenance  and  repair  costs  associated  with  our  rental  fleet  that  could  have  a  material  adverse  effect  on  our 
financial condition, results of operations, liquidity and cash flows in the event these costs are greater than anticipated.

As our rental equipment ages, the cost of maintaining such equipment, if not replaced within a certain period of time, and the 
risk  of  fleet  equipment  being  out  of  service,  generally  increase.  As  of  December  31,  2021,  the  average  age  of  our  rental 
equipment fleet was approximately 49 months. Determining the optimal age at disposition for our rental equipment is subjective 
and requires considerable estimates by management. We have made estimates regarding the relationship between the age of our 
rental equipment, the maintenance and repair costs, the availability of our fleet and the market value of used equipment. It is 
possible  that  we  may  allow  the  average  age  of  our  rental  equipment  fleet  to  increase,  which  could  increase  our  costs  for 
maintenance and repair and likely would negatively impact the market value of such equipment at the time of its disposition. If 
maintenance and repair costs are higher than estimated or in-service times or market values of used equipment are lower than 
estimated, our financial condition, results of operations, liquidity and cash flows could be materially adversely affected.

14

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

We are exposed to a variety of claims and losses arising from our operations, and our insurance may not cover all or any 
portion of such claims.

We  are  exposed  to  a  variety  of  claims  arising  from  our  operations,  including  claims  by  third  parties  for  injury  or  property 
damage arising from the operation of our equipment or acts or omissions of our personnel and workers’ compensation claims. 
We  are  currently  a  defendant  in  numerous  actions  and  have  received  numerous  claims  on  which  actions  have  not  yet  been 
commenced for liability and property damage arising from the operation of equipment rented from us. We also are exposed to 
risk of loss from damage to our equipment and resulting business interruption. Our responsibility for such claims and losses is 
increased when we waive the provisions in certain of our rental contracts that hold a renter responsible for damage or loss under 
an optional loss or damage waiver that we offer. While we attempt to mitigate our exposure to large liability losses arising from 
such claims by maintaining general liability, workers' compensation and vehicle liability insurance coverage, our coverage may 
not be adequate to protect us against these exposures and we self-insure against losses associated with exposures not covered by 
these insurance policies.

Moreover,  in  the  event  that  insurance  coverage  does  apply,  we  will  bear  a  portion  of  the  associated  losses  through  the 
application of deductibles and self-insured retention in the insurance policies. For a company our size, such deductibles or self-
insured  retention  could  be  substantial.  There  is  also  no  assurance  that  insurance  policies  of  these  types  will  be  available  for 
purchase or renewal on commercially reasonable terms, or at all, or that the premiums and deductibles under such policies will 
not substantially increase, including as a result of market conditions in the insurance industry.

If we were to incur one or more liabilities that are significant, individually or in the aggregate, where we are not fully insured, 
that we self-insure against or that our insurers dispute, it could have a material adverse effect on our financial condition. Even 
with adequate insurance coverage, we still may experience a significant interruption to our operations as a result of third-party 
claims or other losses arising from our operations.

Environmental,  health,  and  safety  laws  and  regulations  and  the  costs  of  complying  with  them,  or  any  change  to  them 
impacting our markets, could materially adversely affect our financial position, results of operations and cash flows.

Our  operations  are  subject  to  numerous  national,  state,  provincial  and  local  laws  and  regulations  governing  environmental 
protection  and  occupational  health  and  safety  matters.  These  laws  govern  such  issues  as  wastewater,  storm  water,  solid  and 
hazardous  wastes  and  materials,  air  quality  and  matters  of  workplace  safety.  Under  these  laws  and  regulations,  regardless  of 
fault we may be liable for, among other things, the cost of investigating and remediating contamination at our sites as well as 
sites to which we have sent hazardous wastes for disposal or treatment, and also fines and penalties for non-compliance. We use 
hazardous  materials  to  clean  and  maintain  equipment,  dispose  of  solid  and  hazardous  waste  and  wastewater  from  equipment 
washing, and store and dispense petroleum products from storage tanks at certain of our locations. We also indemnify various 
parties  for  the  costs  associated  with  remediating  numerous  hazardous  substance  storage,  recycling  or  disposal  sites  in  many 
states  and,  in  some  instances,  for  natural  resource  damages.  The  amount  of  any  such  expense  or  related  natural  resource 
damages for which we may be held responsible could be substantial. We cannot predict the potential financial impact on our 
business if adverse environmental, health, or safety conditions are discovered, or environmental, health, and safety requirements 
become more stringent. As of December 31, 2021 and December 31, 2020, the aggregate amounts accrued for environmental 
liabilities, including liability for environmental indemnities, reflected in the Company's consolidated balance sheets in "Accrued 
liabilities"  were  $0.3  million  and  $0.4  million,  respectively.  If  we  are  required  to  incur  environmental,  health,  or  safety 
compliance or remediation costs that are not currently anticipated by us, our financial position, results of operations and cash 
flows could be materially adversely affected, depending on the magnitude of the cost.

Climate change and legal or regulatory responses thereto may have a long-term negative impact on our business and results 
of operations.

There is increasing concern that a gradual increase in global average temperatures due to the concentration of carbon dioxide 
and other greenhouse gases in the atmosphere will cause significant change in weather patterns around the globe and increase 
the frequency and severity of natural disasters. Climate change may also exacerbate water scarcity, negatively impacting our 
capability  to  deliver  equipment  that  meets  the  safety  and  functional  expectations  of  our  customers  as  well  as  the  health  and 
safety  of  our  employees.  Increased  frequency  or  duration  of  extreme  weather  conditions  could  impact  our  business  and  the 
demand  for  our  equipment  and  services.  An  increase  in  demand  for  rental  equipment  may  require  additional  capital 
expenditures in order for us to compete for such demand and we may not be able to make similar levels of investment as our 

15

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

larger competitors. In addition, in an effort to combat climate change, our customers may require our rental equipment to meet 
certain standards. If we are unable to meet such standards and the expectations of our customers, our business and results of 
operations could be materially adversely affected.

In  addition,  the  U.S.  Congress  and  other  legislative  and  regulatory  authorities  in  the  United  States  and  internationally  have 
considered, and likely will continue to consider, numerous measures related to climate change, greenhouse gas emissions and 
other laws and regulations affecting our end markets, such as oil, gas and other natural resource extraction. Should such laws 
and regulations become effective, demand for our services could be affected, our fleet and/or other costs could increase and our 
business could be materially adversely affected.

Further, investors are placing a greater emphasis on non-financial factors, including ESG factors, when evaluating investment 
opportunities. If we are unable to provide sufficient disclosure about ESG practices or if we fail to achieve ESG goals, investors 
may not view us as an attractive investment, which could have a negative effect on our stock price and business.

Part of our strategy includes pursuing strategic transactions, which could be difficult to identify and implement, and could 
disrupt our business or change our business profile significantly.

Our  strategy  includes  growth  through  the  acquisition  of  other  companies  or  service  lines  of  other  businesses  that  either 
complement or expand our existing business. We also may consider the divestiture of some of our businesses. Any acquisitions 
or divestitures we may seek to consummate will be subject to the negotiation of definitive agreements, satisfactory financing 
arrangements and applicable governmental approvals and consents, including under applicable antitrust laws, such as the Hart-
Scott-Rodino Act. We cannot assure you that we will be able to identify suitable transactions and, even if we are able to identify 
such  transactions,  that  we  will  be  able  to  consummate  any  such  acquisitions  or  divestitures  on  acceptable  terms.  Any  future 
acquisitions or divestitures we pursue may involve a number of risks, including some or all of the following:

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•

the diversion of management’s attention from our core business;

the disruption of our ongoing business;

inaccurate assessment of undisclosed liabilities;

potential  known  and  unknown  liabilities  of  the  acquired  or  divested  businesses  and  lack  of  adequate  protections  or 
potential related indemnities;
the inability to integrate our acquisitions without substantial costs, delays or other problems;

the loss of key customers or employees of the acquired or divested business;

increasing demands on our operational systems;

the integration of information systems and internal control over financial reporting; and

possible adverse effects on our reported results of operations or financial position, particularly during the first several 
reporting periods after an acquisition or divestiture is completed.

Any  acquired  entities  or  assets  may  not  enhance  our  results  of  operations.  Even  if  we  are  able  to  integrate  future  acquired 
businesses with our operations successfully, we cannot assure you that we will realize the cost savings, synergies or revenue 
enhancements that we may anticipate from such integration or that we will realize such benefits within the expected time frame. 
Any  acquisition  also  may  cause  us  to  assume  liabilities,  record  goodwill  and  other  intangible  assets  that  will  be  subject  to 
impairment  testing  and  potential  impairment  charges,  incur  potential  restructuring  charges  and  increase  working  capital  and 
capital expenditure requirements, which may reduce our return on invested capital.

If we were to undertake a substantial acquisition, the acquisition likely would need to be financed in part through additional 
financing from banks, through public offerings or private placements of debt or equity securities or with other arrangements. 
We  cannot  assure  you  that  the  necessary  acquisition  financing  would  be  available  to  us  on  acceptable  terms  if  and  when 
required,  given  our  substantial  indebtedness  and  restrictions  in  the  terms  of  our  indebtedness  that  may  limit  the  additional 
indebtedness  that  we  may  incur  or  the  acquisitions  that  we  may  pursue,  which  may  make  it  difficult  or  impossible  for  us  to 
obtain financing for acquisitions. If we were to undertake an acquisition by issuing equity securities or equity-linked securities, 
the acquisition may have a dilutive effect on the interests of the holders of our common stock.

A  significant  divestiture  would,  in  the  short  term,  result  in  loss  of  revenues  and  possibly  earnings,  and  could  require  the 
amendment or refinancing of our outstanding indebtedness or a portion thereof. Further, to the extent that we agree to accept 

16

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

payment  of  all  or  a  portion  of  the  sale  price  over  time,  we  will  bear  the  risk  that  the  portion  of  the  price  that  is  not  paid  at 
closing may be uncollectible. In addition, in connection with any divestiture, we may agree to retain obligations related to the 
business  or  assets  sold  and  we  may  agree  to  indemnify  the  purchaser  for  outstanding  liabilities  or  with  respect  to  the 
representations, warranties or covenants included in the definitive agreement between the parties.  These retained obligations 
and indemnification obligations could result in significant costs and expenses.

We may face issues with our union employees.

Labor contracts covering the terms of employment of approximately 450 employees in the U.S. and 110 employees in Canada 
were in effect as of December 31, 2021 under approximately 20 active contracts with local unions, affiliated primarily with the 
International Brotherhood of Teamsters and the International Union of Operating Engineers. These contracts are renegotiated 
periodically. Failure to negotiate a new labor agreement when required could result in a work stoppage. Although we believe 
that our labor relations have generally been good, it is possible that we could become subject to additional work rules imposed 
by agreements with labor unions, or that work stoppages or other labor disturbances could occur in the future. In addition, our 
non-union workforce has been subject to unionization efforts in the past, and we could be subject to future unionization, which 
could lead to increases in our operating costs and/or constraints on our operating flexibility.

Risks Related to the Spin-Off and Our Separation from New Hertz 

We and New Hertz have assumed and will share responsibility for certain liabilities in connection with the Spin-Off, any of 
which could have a material adverse effect on our business, financial condition and results of operations.

Pursuant to the separation and distribution agreement entered into in connection with the Spin-Off, we assumed, among other 
things,  liabilities  associated  with  our  equipment  rental  business  and  related  assets,  whether  such  liabilities  arose  prior  to  or 
subsequent to the Spin-Off, and have agreed to indemnify New Hertz for any losses arising from such liabilities, as well as any 
other  liabilities  we  assumed  pursuant  to  the  separation  and  distribution  agreement.  We  also  will  be  responsible  for  a  portion 
(typically  15%)  of  certain  shared  liabilities  not  otherwise  specifically  allocated  to  us  or  New  Hertz  under  the  separation  and 
distribution agreement. Although we will be responsible for a portion of these shared liabilities, New Hertz has the authority to 
manage the defense and resolution of them. The amount of such liabilities could be greater than anticipated and have a material 
adverse effect on our business, financial condition, results of operations and cash flows.

In addition, New Hertz has assumed, among other things, liabilities associated with its vehicle rental business and related assets, 
whether such liabilities arose prior to or subsequent to the Spin-Off, and has agreed to indemnify us for any losses arising from 
such liabilities, as well as any other liabilities it assumed pursuant to the separation and distribution agreement. New Hertz also 
will be responsible for a portion (typically 85%) of certain shared liabilities not otherwise specifically allocated to New Hertz or 
us under the separation and distribution agreement. We rely on New Hertz to manage the defense and resolution of these shared 
liabilities.  If  New  Hertz  fails  to  satisfy  its  performance  and  payment  obligations  under  the  separation  and  distribution 
agreement, including its indemnification obligations, such failure could have a material adverse effect on our business, financial 
condition, results of operations and cash flows.

If there is a determination that any portion of the Spin-Off transaction is taxable for U.S. federal income tax purposes, then 
we and our stockholders could incur significant U.S. federal income tax liabilities. 

Hertz  Holdings  received  a  favorable  private  letter  ruling  from  the  Internal  Revenue  Service  (the  "IRS")  to  the  effect  that, 
subject to the accuracy of and compliance with certain representations, assumptions and covenants, (i) the Spin-Off qualified as 
a tax-free transaction under Sections 355 and 368(a)(1)(D) of the Code), and (ii) the internal spin-off transactions (collectively 
with the Spin-Off, the "Spin-Offs") qualified as tax free under Section 355 of the Code. A private letter ruling from the IRS 
generally is binding on the IRS. However, the IRS ruling does not rule that the Spin-Offs satisfied every requirement for a tax-
free spin-off, and Hertz Holdings relied solely on opinions of its tax advisors to determine that such additional requirements 
were satisfied. The  ruling and  the opinions  relied  on  certain facts,  assumptions,  representations and undertakings from Hertz 
Holdings and New Hertz regarding the past and future conduct of the companies’ respective businesses and other matters. If 
any  of  these  facts,  assumptions,  representations  or  undertakings  are  incorrect  or  not  otherwise  satisfied,  Herc  Holdings,  its 
affiliates  and  its  stockholders  may  not  be  able  to  rely  on  the  ruling  or  the  opinions  of  tax  advisors  and  could  be  subject  to 
significant  tax  liabilities.  Notwithstanding  the  private  letter  ruling  and  opinions  of  tax  advisors,  the  IRS  could  determine  on 
audit that the Spin-Offs and related transactions are taxable if it determines that any of these facts, assumptions, representations 
or undertakings are not correct or have been violated or if it disagrees with the conclusions in the opinions that are not covered 

17

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

by the private letter ruling, or for other reasons, including as a result of certain significant changes in the stock ownership of 
Herc Holdings or New Hertz after the Spin-Off. If the Spin-Offs or related transactions are determined to be taxable for U.S. 
federal  income  tax  purposes,  we  and,  in  certain  cases,  our  stockholders  could  incur  significant  U.S.  federal  income  tax 
liabilities, including taxation on the value of the New Hertz common stock in the Spin-Off.

The Spin-Off may be challenged by creditors as a fraudulent transfer or conveyance.

If,  under  relevant  federal  and  state  fraudulent  transfer  and  conveyance  statutes,  in  a  bankruptcy  or  reorganization  case  or  a 
lawsuit by or on behalf of unpaid creditors of New Hertz, a court were to find that (i) the Spin-Off and related transactions were 
undertaken with the intent of hindering, delaying or defrauding current or future creditors of New Hertz, or (ii) at the time that 
Hertz Holdings undertook the Spin-Off and related transactions, New Hertz was insolvent, or was rendered insolvent, by reason 
of  the  completion  of  the  Spin-Off  and  related  transactions,  then  the  court  could  rescind  the  Spin-Off  or,  under  certain 
circumstances, require Herc Holdings to fund liabilities of New Hertz for the benefit of creditors.

The measure of insolvency for purposes of the foregoing considerations will vary depending upon the law of the jurisdiction 
that is being applied in the relevant legal proceeding. Generally, however, New Hertz would be considered insolvent if, at the 
time that Hertz Holdings undertook the Spin-Off and related transactions, either:

•

•

the sum of New Hertz’s debts, including contingent liabilities, was greater than its assets, at a fair valuation; or

the fair saleable value of New Hertz’s assets was less than the amount required to pay the probable liability on its 
total existing debts and liabilities, including contingent liabilities, as they become absolute and matured.

We cannot give you any assurance as to what standards a court would use to determine whether New Hertz was solvent at the 
relevant time, or whether, whatever standard is used, the Spin-Off would be rescinded or other liabilities would be imposed on 
us on another of the grounds described above. We believe that no basis exists to challenge the Spin-Off as a fraudulent transfer 
or conveyance under the foregoing standards. However, in reaching such conclusion we have relied upon the advice of Hertz 
Holdings’ management and its third-party advisors whose analysis was based on certain projections and other assumptions. We 
cannot assure you, however, that a court would reach the same conclusion. 

Risks Related to Our Significant Indebtedness

Our  significant  level  of  indebtedness  exposes  or  makes  us  more  vulnerable  to  a  number  of  risks  that  could  materially 
adversely affect our financial condition, results of operations, cash flows, liquidity and ability to compete.

As of December 31, 2021, we had total outstanding debt of approximately $1.9 billion, including our outstanding senior notes 
and the amounts drawn under our credit facilities. This significant indebtedness requires us to dedicate a significant portion of 
our cash flows from operations and investing activities to make payments on our debt, which reduces the amount available for 
working capital, capital expenditures or other general corporate purposes and which decreases our profitability and cash flow. 
We  cannot  assure  you  that  we  will  maintain  financing  activities  and  cash  flows  sufficient  to  permit  us  to  pay  the  principal, 
premium,  if  any,  and  interest  on  our  indebtedness.  In  addition,  our  indebtedness  could  materially  adversely  affect  us.  For 
example, it could: (i) make it more difficult for us to satisfy our obligations to the holders of our outstanding debt securities and 
to the lenders under our credit facilities, resulting in possible defaults on, and acceleration of, such indebtedness; (ii) be difficult 
to refinance or borrow additional funds in the future; (iii) increase our vulnerability to, and limit our flexibility to plan for, or 
react to, general adverse economic and industry conditions, (iv) place us at a competitive disadvantage to our competitors that 
have  proportionately  less  debt  or  comparable  debt  at  more  favorable  interest  rates  or  on  better  terms;  (v)  limit  our  ability  to 
declare and pay dividends; and (vi) limit our ability to react to competitive pressures, or make it difficult for us to carry out 
capital spending that is necessary or important to our growth strategy and our efforts to improve operating margins. There is 
also a risk that one or more of the financial institutions providing commitments under our revolving credit facilities could fail to 
fund an extension of credit under any such facility, due to insolvency or otherwise, leaving us with less liquidity than expected. 
Our ability to manage these risks will depend, among other things, on financial market conditions as well as our financial and 
operating  performance,  which,  in  turn,  is  subject  to  a  wide  range  of  risks,  including  those  described  above  under  “—Risks 
Related to Our Business.”

If our capital resources (including borrowings under our financing arrangements and access to other refinancing indebtedness) 
and  operating  cash  flows  are  not  sufficient  to  pay  our  obligations  as  they  mature  or  to  fund  our  liquidity  needs,  we  may  be 

18

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

forced, among other things, to do one or more of the following: (i) sell certain of our assets; (ii) reduce the size of our rental 
fleet;  (iii)  reduce  or  delay  capital  expenditures;  (iv)  reduce  or  eliminate  our  dividend;  (v)  obtain  additional  equity  capital; 
(vi) forgo business opportunities, including acquisitions and joint ventures; or (vii) restructure or refinance all or a portion of 
our debt before maturity. We cannot assure you that we would be able to accomplish any of these alternatives on a timely basis 
or on satisfactory terms, if at all. If we cannot refinance or otherwise pay our obligations as they mature and fund our liquidity 
needs,  our  business,  financial  condition,  results  of  operations,  cash  flows,  liquidity,  ability  to  obtain  financing  and  ability  to 
compete could be materially adversely affected.

Substantially all of our consolidated assets secure certain of our indebtedness, which could materially adversely affect our 
business and holders of our debt and equity.

Substantially all of our consolidated assets, including our rental fleet, are subject to security interests under our revolving credit 
facility.  As  a  result,  the  lenders  under  those  financing  arrangements  have  a  secured  claim  on  such  assets  in  the  event  of  our 
bankruptcy, insolvency, liquidation or reorganization, and we may not have sufficient funds to pay in full, or at all, all of our 
creditors or make any amount available to holders of our equity. The same is true with respect to structurally senior obligations. 
In general, all liabilities and other obligations of a subsidiary must be satisfied before the assets of such subsidiary can be made 
available to the unsecured or junior creditors (or equity holders) of the parent entity.

Because substantially all of our assets are encumbered under our revolving credit facility, our ability to incur additional secured 
indebtedness or to sell or dispose of assets to raise capital may be impaired, which could have a material adverse effect on our 
financial flexibility and liquidity and force us to attempt to incur additional unsecured indebtedness, which may not be available 
to us.

An increase in interest rates or in our borrowing margin would increase the cost of servicing our debt and could reduce our 
profitability.

A significant portion of our indebtedness bears interest at floating rates, which increases our vulnerability to general adverse 
economic and industry conditions (such as economic cycles and credit-related disruptions), including interest rate fluctuations. 
To  the  extent  we  have  not  hedged  against  rising  interest  rates,  an  increase  in  the  applicable  benchmark  interest  rates  would 
increase  our  cost  of  servicing  our  debt  and  could  reduce  our  profitability  and  materially  adversely  affect  our  results  of 
operations.

In addition, we may in the future seek to refinance our indebtedness. If interest rates or our borrowing margins increase between 
the time an existing financing arrangement was consummated and the time such financing arrangement is refinanced, the cost of 
servicing our debt would increase and our results of operations and liquidity could be materially adversely affected.

Despite  our  current  level  of  indebtedness,  we  may  still  be  able  to  incur  substantially  more  debt.  This  could  further 
exacerbate the risks described above.

We and our subsidiaries may be able to incur significant additional indebtedness in the future. Although the agreements and 
instruments  governing  our  financing  arrangements  contain  restrictions  on  our  ability  to  incur  additional  indebtedness,  these 
restrictions are subject to a number of qualifications and exceptions, and the additional indebtedness that could be incurred in 
compliance  with  these  restrictions  could  be  substantial.  Further,  these  restrictions  also  do  not  prevent  us  from  incurring 
obligations that do not constitute indebtedness. If new debt or other obligations are added to our current debt and liability levels 
without  a  corresponding  refinancing  or  redemption  of  our  existing  indebtedness  and  obligations,  the  risks  related  to  our 
substantial indebtedness could increase.

Risks Related to the Securities Markets and Ownership of Our Common Stock

The market price of our common stock could decline as a result of the sale or distribution of a large number of shares of our 
common stock in the market or the perception that a sale or distribution could occur. These factors also could make it more 
difficult for us to raise funds through future offerings of our common stock.

We  are  unable  to  predict  whether  significant  amounts  of  our  common  stock  will  be  sold  in  the  open  market  or  the  potential 
negative effects that these sales could have on the price of our common stock. Certain shareholders, most notably affiliates of 
Carl Icahn and Mario Gabelli, have accumulated significant amounts of our common stock. Sales or distributions of substantial 

19

ITEM lA. RISK FACTORS (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

amounts of our common stock in the public market, or the perception that such sales or distributions will occur, could adversely 
affect the market price of our common stock and make it difficult for us to raise funds through securities offerings in the future. 
As  of  December  31,  2021,  there  were  29.7  million  shares  of  our  common  stock  outstanding,  which  are  freely  transferable 
without restriction or further registration under the Securities Act of 1933, as amended (the “Securities Act”), unless held or 
acquired by our “affiliates” as that term is defined in Rule 144 under the Securities Act. In addition, all shares of our common 
stock acquired upon exercise of stock options and other equity-based awards granted under our stock incentive plan also will be 
freely tradable under the Securities Act unless acquired by our affiliates, as will shares acquired by our employees under our 
employee  stock  purchase  plan.  Approximately  2.6  million  shares  of  common  stock  have  been  issued  or  are  reserved  for 
issuance under our stock incentive plan and our employee stock purchase plan.

We also may issue additional common stock for a number of reasons, including to finance our operations and business strategy 
(including  acquisitions),  to  adjust  our  ratio  of  debt  to  equity,  or  to  provide  incentives  pursuant  to  certain  executive 
compensation arrangements. Such future issuances of equity securities, or the expectation that they will occur, could cause the 
market price for our common stock to decline.

Provisions of our Certificate of Incorporation and our By-Laws could discourage potential acquisition proposals and could 
deter or prevent a change in control.

Our  Certificate  of  Incorporation  and  By-Laws  contain  provisions  that  are  intended  to  deter  coercive  takeover  practices  and 
inadequate takeover bids and to encourage prospective acquirers to negotiate with our Board of Directors rather than to attempt 
a hostile takeover. These provisions include:

•

•

•

•

•

•

granting to our Board of Directors sole power to set the number of directors and to fill any vacancy on the Board 
of Directors, whether such vacancy occurs as a result of an increase in the number of directors or otherwise;

the  ability  of  our  Board  of  Directors  to  designate  and  issue  one  or  more  series  of  preferred  stock  without 
stockholder approval, the terms of which may be determined at the sole discretion of our Board of Directors;

prohibiting our stockholders from acting by written consent; 

prohibiting our stockholders from calling special meetings of stockholders;

the absence of cumulative voting; and

advance notice requirements for stockholder proposals and nominations for election to the Board of Directors at 
stockholder meetings. 

We  believe  that  these  provisions  protect  our  stockholders  from  coercive  or  otherwise  unfair  takeover  tactics  by  requiring 
potential acquirers to negotiate with our Board of Directors and by providing our Board of Directors with more time to assess 
any  acquisition  proposal.  These  provisions  are  not  intended  to  make  us  immune  from  takeovers.  However,  these  provisions 
apply even if the offer may be considered beneficial by some stockholders and could delay or prevent an acquisition that our 
Board of Directors determines is in our best interests and that of our stockholders. Any or all of the foregoing provisions could 
limit the price that some investors might be willing to pay for shares of our common stock.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None. 

ITEM 2. PROPERTIES

As of February 4, 2022, we had 312 locations in the United States and Canada. We also operate regional headquarters, sales 
offices and service facilities in the foregoing countries in support of our equipment rental operations. Our principal executive 
offices are located in Bonita Springs, Florida.

As of December 31, 2021, we owned approximately 7% of the locations from which we operate our equipment rental business, 
with the remainder leased. Those leases are typically triple net leases, where Herc is responsible for the ongoing expenses of the 
property, including real estate taxes, insurance, and maintenance, in addition to paying rent and utilities.

Our rental locations generally are located in industrial or commercial zones. A growing number of locations have highway or 
major thoroughfare visibility. The typical location includes a customer reception area, an equipment service area and storage 
facilities for equipment. Most branches have stand-alone maintenance and fueling facilities and showrooms. 

20

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM 3. LEGAL PROCEEDINGS 

The  information  required  with  respect  to  this  item  can  be  found  in  Note  17,  "Commitments  and  Contingencies"  of  our 
consolidated financial statements included in Part II, Item 8 of this Report.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

Executive Officers of the Registrant 

The name, age, position and a description of the business experience of each of our executive officers is provided below. There 
is no family relationship among the executive officers or between any executive officer and a director. 

Name
Lawrence H. Silber         . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mark H. Irion    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Christian J. Cunningham      . . . . . . . . . . . . . . . . . . . . . . . .
Aaron D. Birnbaum      . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tamir Peres     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S. Wade Sheek     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age
65
55
60
56
52
45

Position

President and Chief Executive Officer, Director
Senior Vice President and Chief Financial Officer
Senior Vice President and Chief Human Resources Officer
Senior Vice President and Chief Operating Officer
Senior Vice President and Chief Information Officer
Senior Vice President, Chief Legal Officer and Secretary

Lawrence H. Silber. Mr. Silber joined the Company in May 2015. Prior to that, Mr. Silber most recently served as an executive 
advisor  at  Court  Square  Capital  Partners,  LLP,  a  private  equity  firm  primarily  investing  in  the  business  services,  healthcare, 
general  industrial  and  technology  and  telecommunications  sectors,  from  April  2014  to  May  2015.  Mr.  Silber  led  Hayward 
Industries, one of the world’s largest swimming pool equipment manufacturers, as chief operating officer from 2008 to 2012, 
overseeing a successful transition through the recession and returning the company to solid profitability. From 1978 to 2008, 
Mr. Silber worked for Ingersoll-Rand plc, a publicly traded manufacturer of industrial products and components, in a number of 
roles  of  increasing  responsibility.  He  led  major  Ingersoll-Rand  business  groups,  including  Utility  Equipment,  Rental  and 
Remarketing and the Equipment and Services businesses. Earlier in his career, he led sales, marketing and operations functions 
in Ingersoll-Rand’s Power Tool Division and Construction and Mining Group. Mr. Silber served on the board of directors of 
SMTC Corporation, a mid-size provider of end-to-end electronics manufacturing services, from 2012 to 2015 (and from May 
2013 through January 2014 served as its interim president and CEO).

Mark H. Irion.  Mr. Irion joined the Company in June 2018. Prior to that, Mr. Irion most recently served as the chief financial 
officer of Neff Corporation, a publicly traded equipment rental company, for 19 years until its sale in October 2017. Prior to his 
role with Neff, he was chief financial officer for Markvision Holdings, Inc., a computer component distribution company, from 
1994 to 1998 and, before that, he was an audit senior for Deloitte & Touche LLP in the U.S. and New Zealand.

Christian J. Cunningham. Mr. Cunningham joined the Company in September 2014 from DFC Global Corporation where he 
served  as  vice  president,  corporate  HR  and  HR  services  since  June  2013  with  global  responsibility  for  all  human  resource 
matters for corporate staff. Previously, Mr. Cunningham held the position of vice president, HR, compensation and benefits at 
Sunoco  Inc.  and  Sunoco  Logistics  from  2010  to  2013.  Prior  to  Sunoco,  Mr.  Cunningham  served  at  ARAMARK  as  vice 
president, global compensation and strategy from 2008 to 2010; at Scholastic Inc. as vice president, compensation, benefits and 
HRIS  from  2006  to  2007;  and  at  Pep  Boys  as  assistant  vice  president,  human  resources  from  2005  to  2006.  Previously,  Mr. 
Cunningham held director and regional managerial positions in roles with increasing levels of responsibility at Pep Boys from 
1995 to 2005 and Tire Service Corporation, Inc. from 1985 to 1995.

Aaron  D.  Birnbaum.  Mr.  Birnbaum  served  the  Company  and  its  predecessor  business  for  more  than  30  years.  Prior  to  his 
current role, Mr. Birnbaum has served as the Company’s Senior Vice President from 2017 to 2019 and served as a Regional 
Vice President from 2012 to 2017. As Senior Vice President, Mr. Birnbaum oversaw the Company's Western, Northwest, North 
Central and Canada regions as well as its Herc Entertainment Services® and Cinelease® specialty equipment rental units. Mr. 
Birnbaum also has held leadership responsibilities related to the Company's strategic planning, operational execution and M&A 
activities.

21

Executive Officers of the Registrant (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

Tamir Peres. Mr. Peres joined the Company in September 2017 from Sunoco Logistics, a publicly-traded, midstream energy 
company, where he served as vice president and chief information officer since 2012, leading the Sunoco Logistics Information 
Technology group. From 2005 to 2012, Mr. Peres held the position of director of corporate information technology at Sunoco, 
Inc.,  where  he  was  responsible  for  all  strategic  and  tactical  aspects  of  technology  across  the  Refining  and  Supply,  Retail 
Marketing,  Chemicals,  Logistics  and  Coke  business  units.  He  was  previously  director  of  Worldwide  Financial  Systems  for 
Kulicke & Soffa Industries, Inc., a global manufacturer and supplier of semiconductor equipment, and before that he worked for 
Ernst & Young, including as an audit senior in its Assurance Services area.

S. Wade Sheek. Mr. Sheek joined the Company in November 2019 from Republic Airways Holdings Inc., a regional airline, 
where he served as general counsel and secretary from 2018 to 2019 and oversaw the legal, contracting, communications and 
government relations functions. From 2013 to 2018, he served as deputy general counsel and corporate secretary at Allegion 
plc,  a  multi-national  manufacturing  company,  and  had  responsibility  for  SEC  matters,  corporate  governance,  M&A  and 
strategic initiatives. Prior to that, Mr. Sheek held roles with increasing responsibility with The Home Depot, Inc., UnitedHealth 
Group Incorporated and Ingersoll-Rand plc.

PART II 

ITEM 5. MARKET FOR REGISTRANTS COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITY

Common Stock and Registered Holders

Our common stock trades on the New York Stock Exchange ("NYSE") under the symbol "HRI". On February 4, 2022, there 
were 1,384 registered holders of our common stock. The number of beneficial owners is substantially greater than the number 
of record holders because a large portion of our common stock is held of record in "street name." 

Share Repurchase Program

In March 2014, Hertz Holdings announced a $1.0 billion share repurchase program (the "Share Repurchase Program"), which 
replaced an earlier program. The Share Repurchase Program permits us, as the successor to Hertz Holdings, to purchase shares 
through  a  variety  of  methods,  including  in  the  open  market  or  through  privately  negotiated  transactions,  in  accordance  with 
applicable securities laws. We are not obligated to make any repurchases at any specific time or in any specific amount. The 
timing and extent to which we repurchase shares will depend upon, among other things, market conditions, share price, liquidity 
targets, contractual restrictions and other factors. Share repurchases may be commenced or suspended at any time or from time 
to time, subject to legal and contractual requirements, without prior notice. There were no share repurchases during the year 
ended December 31, 2021. As of December 31, 2021, the approximate dollar value that remains available for share purchases 
under the Share Repurchase Program is $395.9 million.

Dividends

On February 8, 2022, the Company declared a quarterly dividend of $0.575 per share to record holders as of February 23, 2022, 
with  payment  date  of  March  10,  2022.  The  agreements  governing  our  indebtedness  restrict  our  ability  to  pay  dividends.  See 
Item  7,  "Management  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Liquidity  and  Capital 
Resources — Dividends," in this Report. 

Recent Performance

The following graph compares the cumulative total stockholder return on Herc Holdings common stock from July 1, 2016, the 
first day of trading for our stock on the NYSE, through December 31, 2021, with the cumulative total returns of the Standard & 
Poor's Small Cap 600 Index and an industry peer group. The industry peer group is comprised of publicly traded companies 
participating in the equipment rental industry and other relevant companies of comparable size in the broader industry in which 
we  compete.  Our  industry  peer  group  is  comprised  of  Applied  Industrial  Tech  Inc.,  Ashstead  Group  plc,  Beacon  Roofing 
Supply,  Inc.,  Fastenal  Company,  GATX  Corp.,  H&E  Equipment  Services,  KAR  Auction  Services  Inc.,  McGrath  RentCorp, 
NOW Inc., Pool Corp., Ritchie Bros. Auctioneers Incorporated, Triton International Ltd., Watsco Inc., WillScot Mobile Mini 
Holdings Corp. and United Rentals, Inc. 

22

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  5.  MARKET  FOR  REGISTRANT'S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES (Continued)

The  graph  assumes  that  $100  was  invested  on  July  1,  2016  over  the  indicated  time  periods  and  assumes  reinvestment  of  all 
dividends,  if  any,  paid  on  the  securities.  The  cumulative  total  return  calculation  for  Herc  Holdings  is  based  on  stock  price 
appreciation and payment of cash dividends. The stock price performance shown on the graph is not necessarily indicative of 
future price performance.

ITEM 6. RESERVED 

23

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS

Management’s  discussion  and  analysis  of  financial  condition  and  results  of  operations  ("MD&A")  should  be  read  in 
conjunction with the consolidated financial statements and accompanying notes included in Item 8 of this Report, which include 
additional  information  about  our  accounting  policies,  practices  and  the  transactions  underlying  our  financial  results.  The 
preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United 
States  of  America  ("U.S.  GAAP")  requires  us  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  in  our 
consolidated  financial  statements  and  the  accompanying  notes  including  receivables  allowances,  depreciation  of  rental 
equipment,  the  recoverability  of  long-lived  assets,  useful  lives  and  impairment  of  long-lived  tangible  and  intangible  assets 
including goodwill and trade name, pension and postretirement benefits, valuation of stock-based compensation, reserves for 
litigation and other contingencies, accounting for income taxes and other matters arising during the normal course of business.  
We  apply  our  best  judgment,  our  knowledge  of  existing  facts  and  circumstances  and  our  knowledge  of  actions  that  we  may 
undertake  in  the  future  in  determining  the  estimates  that  will  affect  our  consolidated  financial  statements.  We  evaluate  our 
estimates  on  an  ongoing  basis  using  our  historical  experience,  as  well  as  other  factors  we  believe  appropriate  under  the 
circumstances,  such  as  current  economic  conditions,  and  adjust  or  revise  our  estimates  as  circumstances  change.  As  future 
events and their effects cannot be determined with precision, actual results may differ from these estimates. 

OVERVIEW OF OUR BUSINESS AND OPERATING ENVIRONMENT

We are engaged principally in the business of renting equipment. Ancillary to our principal business of equipment rental, we 
also sell used rental equipment, sell new equipment and consumables and offer certain services and support to our customers. 
Our profitability is dependent upon a number of factors including the volume, mix and pricing of rental transactions and the 
utilization of equipment. Significant changes in the purchase price or residual values of equipment or interest rates can have a 
significant  effect  on  our  profitability  depending  on  our  ability  to  adjust  pricing  for  these  changes.  Our  business  requires 
significant  expenditures  for  equipment,  and  consequently  we  require  substantial  liquidity  to  finance  such  expenditures.  See 
"Liquidity and Capital Resources" below.

Our revenues are primarily derived from rental and related charges and consist of:

•

•

•

Equipment rental (includes all revenue associated with the rental of equipment including ancillary revenue from delivery, 
rental protection programs and fueling charges); 

Sales of rental equipment and sales of new equipment, parts and supplies; and

Service and other revenue (primarily relating to training and labor provided to customers).

Our expenses primarily consist of:

•

•

•

•

•

Direct  operating  expenses  (primarily  wages  and  related  benefits,  facility  costs  and  other  costs  relating  to  the  operation 
and rental of rental equipment, such as delivery, maintenance and fuel costs);

Cost of sales of rental equipment, new equipment, parts and supplies;

Depreciation expense relating to rental equipment; 

Selling, general and administrative expenses; and

Interest expense.

24

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

2021 Overview

Our results for 2021 reflect the strong demand in the rental industry as demonstrated by our equipment rental revenues of $1.9 
billion, an increase of 23.8% over the COVID-19 impacted 2020, and 12.3% over 2019.  Many of the challenges our business 
faced  with  the  COVID-19  pandemic  eased  during  2021  as  restrictions  on  businesses  were  lifted  and  many  projects  that  had 
been delayed resumed throughout the year.  Additionally, our pricing increased 2.1% during 2021.     

Many  costs  normalized  during  2021  with  increased  volume  as  the  COVID-19  related  restrictions  eased  throughout  the  year, 
however, we continued to execute on company-wide initiatives to increase our margins and profitability, resulting in an increase 
in net income to $224.1 million from $73.7 million in 2020.

We invested significantly in our rental equipment as part of our long-term capital expenditure plans, adding rental equipment in 
high  growth  markets  in  response  to  customer  demand  and  to  position  ourselves  for  growth  into  2022.  Additionally,  during 
2021, we completed eleven acquisitions totaling a net cash outflow of $431.0 million.  These acquisitions support our long-term 
strategy to achieve greater density and scale in select urban markets across North America to better serve both our local and 
national customers.

COVID-19 Update

We continue to monitor the ongoing impact of the COVID-19 pandemic, including the effects of recent notable variants of the 
virus. The health and safety of our employees, customers, and the communities in which we operate remains our top priority. 
We remain focused on the safety and well-being of our employees, customers and communities as we maintain a high-level of 
service to our customers. We continue to communicate frequently throughout the organization to reinforce our health and safety 
guidelines, informed by the Center for Disease Control recommendations. 

Our  employees,  suppliers,  customers  and  others  have  been  and  may  continue  to  be  restricted  or  prevented  from  conducting 
normal  business  activities,  including  as  a  result  of  shutdowns,  travel  restrictions  and  other  actions  that  may  be  requested  or 
mandated by governmental authorities. Although shutdown orders and similar restrictions have been lifted in many jurisdictions 
in  conjunction  with  the  distribution  of  vaccines,  challenges  in  achieving  sufficient  vaccination  levels  and  the  spread  of  new 
variants of COVID-19 have caused some governments to extend or reinstitute restrictions in certain impacted areas. 

During 2021, customer demand improved as the government rolled out the distribution of vaccines and lifted COVID-19 related 
restrictions,  which  opened  up  local  economic  activity.  Despite  the  recovery  we  are  seeing,  the  impact  of  the  COVID-19 
pandemic  continues  to  evolve  and  the  economic  recovery  could  be  slowed  or  reversed  by  a  number  of  factors,  including  a 
widespread  resurgence  in  COVID-19  infections,  whether  due  to  the  spread  of  variants  of  the  virus  or  otherwise,  the  rate  of 
vaccinations,  labor  constraints,  the  strength  of  the  global  supply  chain,  and  government  actions,  including  the  rate  in  which 
governments are re-opening businesses or, in certain jurisdictions, reversing re-opening decisions. We cannot predict the extent 
to which our financial condition, results of operations or cash flows will ultimately be impacted, however, we believe we are 
well-positioned to operate effectively through the present environment.

25

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

RESULTS OF OPERATIONS 

($ in millions)

2021

2020

$ Change

% Change

Year Ended December 31,

Equipment rental        . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,910.4  $ 

1,543.7  $ 

Sales of rental equipment   . . . . . . . . . . . . . . . . . . . . . .

Sales of new equipment, parts and supplies     . . . . . . . .

Service and other revenue    . . . . . . . . . . . . . . . . . . . . .

113.1 

30.1 

19.5 

Total revenues      . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,073.1 

Direct operating     . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation of rental equipment     . . . . . . . . . . . . . . . .

Cost of sales of rental equipment    . . . . . . . . . . . . . . . .

Cost of sales of new equipment, parts and supplies     . .

Selling, general and administrative       . . . . . . . . . . . . . .

Impairment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense, net   . . . . . . . . . . . . . . . . . . . . . . . . . .

Other expense (income), net   . . . . . . . . . . . . . . . . . . . .

Income before income taxes   . . . . . . . . . . . . . . . . .

Income tax provision    . . . . . . . . . . . . . . . . . . . . . . . . .

850.3 

420.7 

93.3 

20.3 

310.8 

3.2 

86.3 

(2.2) 

290.4 

(66.3) 

Net income      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

224.1  $ 

NM - Not Meaningful

198.5 

28.2 

10.9 

1,781.3 

689.2 

403.9 

203.6 

20.5 

257.4 

15.4 

92.6 

4.6 

94.1 

(20.4) 

73.7  $ 

Year Ended December 31, 2021 Compared with Year Ended December 31, 2020 

366.7 

(85.4) 

1.9 

8.6 

291.8 

161.1 

16.8 

(110.3) 

(0.2) 

53.4 

(12.2) 

(6.3) 

(6.8) 

196.3 

(45.9) 

150.4 

 23.8 %

 (43.0) 

 6.7 

 78.9 

 16.4 

 23.4 

 4.2 

 (54.2) 

 (1.0) 

 20.7 

 (79.2) 

 (6.8) 

 (147.8) 

NM

NM

NM

Equipment rental revenue increased $366.7 million, or 23.8%. The increase was primarily due to higher volume of equipment 
on rent of 13.7% and positive pricing of 2.1% during 2021 over the prior year.   

Sales of rental equipment decreased $85.4 million, or 43.0%, during the year ended December 31, 2021 when compared with 
2020. During 2021, the decline in volume of sales was related to the increase in utilization and the strategic management of our 
rental equipment to maximize fleet size as part of our long-term strategy. The margin on sales of rental equipment was 17.5% in 
2021 compared to a negative margin of 2.6% in 2020. The increase in margin on sale of rental equipment in 2021 was due to a 
larger proportion of overall volume of sales through higher margin sales channels and better pricing due to the overall strong 
market for used equipment. 

Direct operating expenses increased $161.1 million, or 23.4%, primarily related to increases in (i) personnel-related expenses of 
$62.8  million  resulting  from  increased  headcount  in  2021,  versus  limitations  on  overtime  and  furloughs  in  place  during  the 
second and third quarters of 2020, (ii) delivery and freight expenses of $29.4 million due to an increased volume of transactions 
in  2021,  (iii)  re-rent  expense  of  $25.3  million  due  to  the  corresponding  increase  in  re-rent  revenue  and  (iv)  maintenance 
expense of $17.4 million.

Selling,  general  and  administrative  expenses  increased  $53.4  million,  or  20.7%.  The  increase  was  primarily  due  to  selling 
expense,  including  commissions  and  other  variable  compensation  increases,  of  $29.0  million,  general  payroll  and  benefits 
increases of $16.8 million, which includes an increase in stock compensation expense of $6.9 million, and travel expense of 
$3.1 million as business travel resumed to a more normal level. These increases were partially offset by a decrease in bad debt 
expense of $7.0 million due to the continued improvements in collections.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

Impairment expense was $3.2 million during 2021 primarily related to certain rental equipment.  Impairment expense in 2020 
was $15.4 million and consisted of $6.3 million related to the partial impairment of a long-term receivable related to the sale of 
our former joint venture, $4.8 million related to certain rental equipment, $1.7 million related to a right-of-use ("ROU") asset 
impairment  charge  for  two  locations  closed  in  2019  as  a  result  of  reduced  sublease  assumptions  due  to  economic  conditions 
surrounding  those  locations,  $1.5  million  related  to  certain  assets  that  were  sold  during  2020  and  $1.1  million  related  to  a 
financial reporting and consolidation system that was replaced during the fourth quarter of 2020.

Interest  expense,  net  decreased  $6.3  million,  or  6.8%,  during  2021  when  compared  with  the  same  period  in  2020.  Interest 
expense  was  lower  during  2021  due  to  lower  average  outstanding  balances  and  lower  weighted  average  interest  rates  on  the 
ABL Credit Facility when compared to 2020. 

Income  tax  provision  was  $66.3  million  during  2021  when  compared  with  $20.4  million  for  the  same  period  in  2020.  The 
provision  during  2021  was  primarily  driven  by  the  increased  level  of  pre-tax  income,  non-deductible  expenses,  stock-based 
compensation, state taxes and tax credits.  

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  liquidity  needs  include  the  payment  of  operating  expenses,  purchases  of  rental  equipment  to  be  used  in  our 
operations, servicing of debt, funding of acquisitions and payment of dividends. Our primary sources of funding are operating 
cash flows, cash received from the disposal of equipment and borrowings under our debt arrangements. As of December 31, 
2021, we had approximately $1.9 billion of total nominal indebtedness outstanding. 

Our  liquidity  as  of  December  31,  2021  consisted  of  cash  and  cash  equivalents  of  $35.1  million  and  unused  commitments  of 
approximately  $1.3  billion  under  our  ABL  Credit  Facility.  See  "Borrowing  Capacity  and  Availability"  below  for  further 
discussion. Our practice is to maintain sufficient liquidity through cash from operations, our ABL Credit Facility and our AR 
Facility to mitigate the impacts of any adverse financial market conditions on our operations. We believe that cash generated 
from  operations  and  cash  received  from  the  disposal  of  equipment,  together  with  amounts  available  under  the  ABL  Credit 
Facility  and  the  AR  Facility  or  other  financing  arrangements  will  be  sufficient  to  meet  working  capital  requirements  and 
anticipated capital expenditures, and other strategic uses of cash, if any, and debt payments, if any, over the next twelve months. 

Cash Flows

Significant factors driving our liquidity position include cash flows generated from operating activities and capital expenditures. 
Historically, we have generated and expect to continue to generate positive cash flow from operations. Our ability to fund our 
capital needs will be affected by our ongoing ability to generate cash from operations and access to capital markets. 

The following table summarizes the change in cash and cash equivalents for the periods shown (in millions):

Cash provided by (used in):      . . . . . . . . . . . . . . . . . . . .

Operating activities      . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Investing activities     . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities      . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rate changes        . . . . . . . . . . . . . . . . .
Net change in cash and cash equivalents       . . . . . . . . . . $ 

Years Ended December 31,

2021

2020

$ Change

744.0  $ 
(961.3)   
219.6 

(0.2)   
2.1  $ 

610.9  $ 
(207.5)   
(406.0)   
2.6 
—  $ 

133.1 
(753.8) 
625.6 
(2.8) 
2.1 

27

 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

Year Ended December 31, 2021 Compared with Year Ended December 31, 2020 

Operating Activities

During the year ended December 31, 2021, we generated $133.1 million more cash from operating activities compared with the 
same period in 2020. The increase was primarily related to improved operating results primarily resulting from higher revenues 
coupled with continued cost control measures.  Additionally, the improvement in operating activities was related to timing of 
payments on accounts payable and other liabilities as compared to the same period in 2020. 

Investing Activities

Cash used in investing activities increased $753.8 million during 2021 when compared with the prior-year period. Our primary 
use  of  cash  in  investing  activities  is  for  the  acquisition  of  rental  equipment,  non-rental  capital  expenditures  and  acquisitions. 
Generally, we rotate our equipment and manage our fleet of rental equipment in line with customer demand and continue to 
invest in our information technology, service vehicles and facilities. Changes in our net capital expenditures are described in 
more detail in the "Capital Expenditures" section below.  Additionally, we closed on eleven acquisitions during the year ended 
December 31, 2021 for a net cash outflow of $431.0 million.

Financing Activities 

Cash provided by financing activities increased $625.6 million during 2021 when compared with the prior-year period. Cash 
provided by financing activities during 2021 primarily represents our changes in debt, which included net borrowings of $251.6 
million on our revolving lines of credit and securitization, which were used primarily to fund acquisitions during the year. Net 
repayments in the prior year period were $396.7 million.

In order to reduce future cash interest payments, as well as future amounts due at maturity or upon redemption, we may from 
time to time repurchase our debt, including our notes, bonds, loans or other indebtedness, in privately negotiated, open market 
or other transactions and upon such terms and at such prices as we may determine. We will evaluate any such transactions in 
light of then-existing market conditions, taking into account our current liquidity and prospects for future access to capital. The 
repurchases may be material and could relate to a substantial proportion of a particular class or series, which could reduce the 
trading liquidity of such class or series.

Capital Expenditures

Our capital expenditures relate largely to purchases of rental equipment, with the remaining portion representing purchases of 
property,  equipment  and  information  technology.  The  table  below  sets  forth  the  capital  expenditures  related  to  our  rental 
equipment and related disposals for the periods noted (in millions).

Rental equipment expenditures      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Disposals of rental equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net rental equipment expenditures    . . . . . . . . . . . . . . . . . . . . . . . . . $ 

593.8  $ 
(106.9)   
486.9  $ 

344.1 
(192.5) 
151.6 

Years Ended December 31, 

2021

2020

Net capital expenditures for rental equipment increased $335.3 million during the year ended December 31, 2021 compared to 
2020. During 2021, we increased rental equipment expenditures back to pre-pandemic levels to add select fleet in high growth 
markets  as  part  of  our  long-term  capital  expenditure  plans  and  managed  disposals  to  respond  to  a  tightening  market  to 
effectively manage our fleet.   

In 2022, we expect our net rental equipment capital expenditures to be in the range of $820 million to $1,120 million. 

28

 
HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

Borrowing Capacity and Availability

Our ABL Credit Facility and AR Facility (together, the "Facilities") provide our borrowing capacity and availability. Creditors 
under the Facilities have a claim on specific pools of assets as collateral as identified in each credit agreement. Our ability to 
borrow under the Facilities is a function of, among other things, the value of the assets in the relevant collateral pool. We refer 
to the amount of debt we can borrow given a certain pool of assets as the "Borrowing Base." 

In connection with the AR Facility, we sell accounts receivable on an ongoing basis to a wholly-owned special-purpose entity 
(the "SPE"). The accounts receivable and other assets of the SPE are encumbered in favor of the lenders under our AR Facility.  
The  SPE  assets  are  owned  by  the  SPE  and  are  not  available  to  settle  our  obligations  or  any  of  our  other  subsidiaries. 
Substantially all of the remaining assets of Herc and certain of its U.S. and Canadian subsidiaries are encumbered in favor of 
our lenders under our ABL Credit Facility. None of such assets are available to satisfy the claims of our general creditors. See  
Note 11, "Debt" included in Part II, Item 8 "Financial Statements" of this Report for more information. 

With  respect  to  the  Facilities,  we  refer  to  "Remaining  Capacity"  as  the  maximum  principal  amount  of  debt  permitted  to  be 
outstanding under the Facilities (i.e., the amount of debt we could borrow assuming we possessed sufficient assets as collateral) 
less  the  principal  amount  of  debt  then-outstanding  under  the  Facility.  We  refer  to  "Availability  Under  Borrowing  Base 
Limitation"  as  the  lower  of  Remaining  Capacity  or  the  Borrowing  Base  less  the  principal  amount  of  debt  then-outstanding 
under the Facility (i.e., the amount of debt we could borrow given the collateral we possess at such time).

As of December 31, 2021, the following was available to us (in millions):

ABL Credit Facility      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
AR Facility      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Remaining
Capacity

Availability Under
Borrowing Base
Limitation

1,269.2  $ 
— 
1,269.2  $ 

1,269.2 
— 
1,269.2 

As of December 31, 2021, $24.8 million of standby letters of credit were issued and outstanding under the ABL Credit Facility, 
none of which had been drawn upon. The ABL Credit Facility had $225.2 million available under the letter of credit facility 
sublimit, subject to borrowing base restrictions. 

Covenants

Our ABL Credit Facility, our AR Facility and our 2027 Notes contain a number of covenants that, among other things, limit or 
restrict our ability to dispose of assets, incur additional indebtedness, incur guarantee obligations, prepay certain indebtedness, 
make  certain  restricted  payments  (including  paying  dividends,  redeeming  stock  or  making  other  distributions),  create  liens, 
make  investments,  make  acquisitions,  engage  in  mergers,  fundamentally  change  the  nature  of  our  business,  make  capital 
expenditures, or engage in certain transactions with certain affiliates.

Under  the  terms  of  our  ABL  Credit  Facility,  our  AR  Facility  and  our  2027  Notes,  we  are  not  subject  to  ongoing  financial 
maintenance covenants; however, under the ABL Credit Facility, failure to maintain certain levels of liquidity will subject us to 
a  contractually  specified  fixed  charge  coverage  ratio  of  not  less  than  1:1  for  the  four  quarters  most  recently  ended.  As  of 
December 31, 2021, the appropriate levels of liquidity have been maintained, therefore this financial maintenance covenant is 
not applicable.

For further information on the terms of our 2027 Notes, ABL Credit Facility and AR Facility see Note 11, "Debt" included in 
Part II, Item 8 "Financial Statements and Supplementary Data" of this Report. For a discussion of the risks associated with our 
significant indebtedness, see Part I, Item 1A "Risk Factors" contained in this Report.

29

 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

Dividends

On February 8, 2022, the Company declared a quarterly dividend of $0.575 per share to record holders as of February 23, 2022, 
with  payment  date  of  March  10,  2022.  The  declaration  of  dividends  on  our  common  stock  is  discretionary  and  will  be 
determined  by  our  board  of  directors  in  its  sole  discretion  and  will  depend  on  our  business  conditions,  financial  condition, 
earnings,  liquidity  and  capital  requirements,  contractual  restrictions  and  other  factors.  The  amounts  available  to  pay  cash 
dividends are restricted by our debt agreements. 

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our  discussion  and  analysis  of  financial  condition  and  results  of  operations  are  based  upon  our  consolidated  financial 
statements, which have been prepared in accordance with U.S. GAAP. The preparation of the consolidated financial statements 
requires management to make estimates and judgments that affect the reported amounts in our consolidated financial statements 
and accompanying notes.

Certain of our accounting policies, as discussed below, involve a higher degree of judgment and complexity in their application 
and,  therefore,  represent  the  critical  accounting  policies  used  in  the  preparation  of  our  financial  statements.  If  different 
assumptions  or  conditions  were  to  prevail,  the  results  could  be  materially  different  from  our  reported  results.  For  additional 
discussion of our critical accounting policies and estimates, as well as our significant accounting policies, see Note 2, "Basis of 
Presentation and Significant Accounting Policies" to the notes to our consolidated financial statements included in Part II, Item 
8 of this Report.

Revenue Recognition 

Equipment rental revenue includes revenue generated from renting equipment to customers and is recognized on a straight-line 
basis over the length of the rental contract. Also included in equipment rental revenue are fees for equipment delivery and pick-
up and fees for our rental protection program, which allows customers to limit risk of financial loss in the event our equipment 
is damaged or lost. Delivery and pick-up fees are recognized as revenue when the services are performed and fees related to our 
rental protection program are recognized over the length of the contract term.

We recognize revenue from the sale of rental equipment, new equipment, parts and supplies when control of the asset transfers 
to the customer, which is typically when the asset is picked up by or delivered to the customer and when significant risks and 
rewards  of  ownership  have  passed  to  the  customer.  Sales  and  other  tax  amounts  collected  from  customers  and  remitted  to 
government authorities are accounted for on a net basis and, therefore, excluded from revenue.

Service and other revenue is recognized as the services are performed.

Rental Equipment

Our principal assets are rental equipment, which represented 59.4% and 63.0% of our total assets as of December 31, 2021 and 
2020, respectively. Rental equipment consists of equipment utilized in our equipment rental operations. When rental equipment 
is  acquired,  we  use  historical  experience,  industry  residual  value  guidebooks  and  the  monitoring  of  market  conditions  to  set 
depreciation rates. Generally, we estimate the period that we will hold the asset, primarily based on historical measures of the 
amount of equipment usage and the targeted age of equipment at the time of disposal. We also estimate the residual value of the 
applicable  rental  equipment  at  the  expected  time  of  disposal.  The  residual  value  for  rental  equipment  is  affected  by  factors 
which include equipment age and amount of usage. Depreciation is recorded over the estimated holding period. Depreciation 
rates  are  reviewed  regularly  based  on  management's  ongoing  assessment  of  present  and  estimated  future  market  conditions, 
their effect on residual values at the time of disposal and the estimated holding periods. Market conditions for used equipment 
sales  also  can  be  affected  by  external  factors  such  as  the  economy,  natural  disasters,  fuel  prices,  supply  of  similar  used 
equipment,  the  market  price  for  similar  new  equipment  and  incentives  offered  by  manufacturers.  As  a  result  of  this  ongoing 
assessment, we make periodic adjustments to depreciation rates of rental equipment in response to changing market conditions. 

Defined Benefit Pension Obligations

The  Herc  Holdings  Retirement  Plan  is  a  U.S.  qualified  defined  benefit  pension  plan  that  has  been  frozen  to  new  employees 
since it was established in 2016. Additionally, pursuant to various collective bargaining agreements, certain union-represented 
employees participate in multiemployer pension plans.

30

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

Employee pension costs and obligations are dependent on assumptions  used  by  actuaries  in  calculating such amounts. These 
assumptions include discount rates, salary growth, long-term return on plan assets, retirement rates, mortality rates and other 
factors.  Actual  results  that  differ  from  our  assumptions  are  accumulated  and  amortized  over  future  periods  and,  therefore, 
generally  affect  our  recognized  expense  in  such  future  periods.  While  we  believe  that  the  assumptions  used  are  appropriate, 
significant  differences  in  actual  experience  or  significant  changes  in  assumptions  would  affect  our  pension  costs  and 
obligations. The various employee-related actuarial assumptions (e.g., retirement rates, mortality rates and salary growth) used 
in determining pension costs and plan liabilities are reviewed periodically by management, assisted by the enrolled actuary, and 
updated as warranted. The discount rate used to value the pension liabilities and related expenses and the expected rate of return 
on plan assets are the two most significant assumptions impacting pension expense. The discount rate used is a market-based 
rate as of the valuation date. For the expected return on assets assumption, we use a forward-looking rate that is based on the 
expected return for each asset class (including the value added by active investment management), weighted by the target asset 
allocation. The past annualized long-term performance of the Plan's assets has generally been in line with the long-term rate of 
return assumption.

Business Combinations

The  Company  has  made  several  acquisitions  and  may  continue  to  make  acquisitions  in  the  future.  The  assets  acquired  and 
liabilities assumed are recorded based on their respective fair values at the date of acquisition. Long-lived assets (principally 
rental equipment), goodwill and other intangible assets generally represent the largest components of the acquisitions. Rental 
equipment is valued utilizing either a cost or market approach, or a combination of these methods, depending on the asset being 
valued and the availability of market data. The intangible assets that the Company has acquired are non-compete agreements, 
customer relationships and trade names and associated trademarks. The estimated fair values of these intangible assets reflect 
various  assumptions  about  discount  rates,  revenue  growth  rates,  operating  margins,  terminal  values,  useful  lives  and  other 
prospective financial information. Goodwill is calculated as the excess of the cost of the acquired entity over the net of the fair 
value of the assets acquired and the liabilities assumed. Non-compete agreements, customer relationships and trade names and 
associated trademarks are valued based on an excess earnings or income approach based on projected cash flows and may be 
amortized over the useful life if they are determined to be finite-lived intangible assets.  Determining the fair value of the assets 
and liabilities acquired is judgmental in nature and can involve the use of significant estimates and assumptions.  

As part of an acquisition, the Company will also acquire other assets and assume liabilities. These other assets and liabilities 
typically include, but are not limited to, parts inventory, accounts receivable, accounts payable and other working capital items. 
Because of their short-term nature, the fair values of these other assets and liabilities generally approximate the book values on 
the acquired entities' balance sheets.

Goodwill and Indefinite-Lived Intangible Assets 

On  an  annual  basis  and  at  interim  periods  when  circumstances  require,  we  test  the  recoverability  of  our  goodwill.  Goodwill 
impairment is deemed to exist if the carrying value of goodwill of a reporting unit exceeds its fair value. A reporting unit is an 
operating segment or a business one level below that operating segment (the component level) if discrete financial information 
is prepared and regularly reviewed by segment management. However, components are aggregated as a single reporting unit if 
they have similar economic characteristics. We have assessed the guidance and performed our analysis using our one reporting 
unit, North American equipment rental.

Pursuant 
to  Financial  Accounting  Standards  Board  ("FASB")  Accounting  Standards  Codification  ("ASC")  Topic 
350, Intangibles-Goodwill and Other, an entity may first assess qualitative factors to determine whether it is more-likely-than-
not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to 
perform the quantitative goodwill impairment test. Various factors are considered in performing the qualitative test, including 
macroeconomic  conditions,  industry  and  market  considerations,  the  overall  financial  performance  of  our  reporting  unit,  our 
stock price and the excess amount between our reporting unit’s fair value and carrying value as indicated on our most recent 
quantitative assessment. 

When  assessing  the  fair  value  of  our  reporting  units  using  a  quantitative  approach,  we  estimate  the  fair  value  using  a 
combination  of  an  income  approach  on  the  present  value  of  estimated  future  cash  flows  and  a  market  approach  based  on 
published earnings multiples of comparable entities with similar operations and economic characteristics as well as acquisition 
multiples paid in recent transactions. The key assumptions used in the discounted cash flow valuation model for impairment 
testing include discount rates, growth rates, cash flow projections and terminal value rates. Discount rates are set by using the 

31

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

weighted average cost of capital, or "WACC," methodology. The WACC methodology considers market and industry data as 
well  as  company  specific  risk  factors  for  each  reporting  unit  in  determining  the  appropriate  discount  rates  to  be  used.  The 
discount rate utilized for each reporting unit is indicative of the return an investor would expect to receive for investing in such 
a  business.  The  cash  flows  represent  management's  most  recent  planning  assumptions.  These  assumptions  are  based  on  a 
combination of industry outlooks, views on general economic conditions and our expected pricing plans. Terminal value rate 
determination  follows  common  methodology  of  capturing  the  present  value  of  perpetual  cash  flow  estimates  beyond  the  last 
projected  period  assuming  a  constant  WACC  and  low  long-term  growth  rates.  If  the  carrying  value  of  the  reporting  unit  is 
greater than its fair value, we recognize an impairment charge for the amount equal to that excess. A significant decline in the 
projected  cash  flows  or  a  change  in  the  WACC  used  to  determine  fair  value  could  result  in  a  future  goodwill  impairment 
charge.

Indefinite-lived  intangible  assets,  primarily  trademarks,  are  not  amortized  but  are  evaluated  annually  for  impairment  and 
whenever events or changes in circumstances indicate that the carrying amount of this asset may exceed its fair value. If the 
carrying value of an indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal 
to that excess.

In connection with our impairment analysis for goodwill and indefinite-lived intangible assets conducted as of October 1, 2021, 
we assessed qualitative factors as described above to determine if it is more likely than not that goodwill and indefinite-lived 
assets may be impaired and concluded that there was no impairment related to such assets.

Finite-Lived Intangible and Long-Lived Assets

Finite-lived  intangible  assets  include  technology,  customer  relationships,  trade  names  and  other  intangibles.  Intangible  assets 
with finite lives are amortized over the estimated economic lives of the assets, which range from five to 14 years. These assets 
are primarily amortized using the straight-line method, however, certain assets may be amortized using an accelerated method 
that  reflects  the  economic  benefit  to  us.  Long-lived  assets,  including  intangible  assets  with  finite  lives,  are  reviewed  for 
impairment  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  such  assets  may  not  be 
recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of 
the asset and its eventual disposition. Measurement of an impairment loss for long-lived assets that management expects to hold 
and  use  is  based  on  the  estimated  fair  value  of  the  asset.  Long-lived  assets  to  be  disposed  of  are  reported  at  the  lower  of 
carrying amount or estimated fair value less costs to sell. 

Income Taxes 

Deferred  tax  assets  and  liabilities  are  recognized  for  the  future  tax  consequences  attributable  to  differences  between  the 
financial  statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  tax  bases.  Deferred  tax  assets  and 
liabilities  are  determined  based  on  differences  between  the  financial  statement  carrying  amounts  and  net  bases  of  assets  and 
liabilities and are  measured using enacted tax rates expected to apply to taxable income in the years in which those temporary 
differences  are  expected  to  be  recovered  or  settled.  The  effect  of  a  change  in  tax  rates  is  recognized  in  the  statement  of 
operations in the period that includes the enactment date. Valuation allowances are recorded to reduce deferred tax assets by the 
amount that is more likely than not to be realized. Subsequent changes to enacted tax rates will result in changes to deferred 
taxes  and  any  related  valuation  allowances.  We  have  recorded  a  deferred  tax  asset  for  unutilized  net  operating  loss 
carryforwards in various tax jurisdictions. 

The  Company  has  determined  not  to  assert  that  earnings  from  foreign  operations  are  permanently  reinvested.  Therefore,  the 
Company  recognizes  deferred  taxes  on  foreign  earnings  as  appropriate.  The  Company  has  asserted  that  future  earnings 
associated  with  the  potential  stock  sale  or  liquidation  of  foreign  subsidiaries  is  permanently  reinvested.  Accordingly,  the 
Company has not recorded any deferred tax liabilities associated with these book-to-tax differences. We regularly review our 
cash  positions  and  our  determination  of  permanent  reinvestment  of  foreign  earnings.  If  we  determine  that  all  or  a  portion  of 
such foreign earnings are repatriated, we may be subject to additional foreign withholding taxes and U.S. state income taxes. 
Many foreign jurisdictions impose taxes on distributions to other jurisdictions. Due to the variations and complexities of these 
laws, we believe it would be impractical to calculate and accrue these taxes beyond the normal earnings and profits standard for 
U.S. tax purposes.

In accordance with ASC Topic 740, Income Taxes, the Company recognizes, in its consolidated financial statements, the impact 
of the Company's tax positions that are more likely than not to be sustained upon examination. The Company will determine 

32

HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS (Continued)

whether it is more likely than not that a tax position will be sustained upon examination, including resolution of any related 
appeals or litigation processes, based on the technical merits of the position. In evaluating whether a tax position has met the 
more-likely-than-not recognition threshold, the Company presumes that the position will be examined by the appropriate taxing 
authority with full knowledge of all relevant information. Upon determination that a tax position meets the more-likely-than-not 
recognition threshold, it is measured to determine the amount of benefit to recognize in the financial statements. The Company 
recognizes interest and penalties for uncertain tax positions in income tax expense.

We  are  subject  to  ongoing  tax  examinations  and  assessments  in  various  jurisdictions.  Accordingly,  accruals  for  tax 
contingencies  are  established  based  on  the  probable  outcomes  of  such  matters.  Our  ongoing  assessments  of  the  probable 
outcomes of the examinations and related tax accruals require judgment and could increase or decrease our effective tax rate as 
well as impact our operating results.

Stock Based Compensation

All  stock-based  compensation  award  disclosures  are  measured  in  terms  of  common  stock  of  Herc  Holdings.  The  cost  of 
employee services received in exchange for an award of equity instruments is based on the grant date fair value of the award. 
That cost is recognized over the period during which the employee is required to provide service in exchange for the award, 
referred to as the vesting period. In addition to the service vesting condition, the performance stock units have an additional 
vesting condition, which stipulates the number of units that will be awarded based on achievement of a certain level of  return 
on  invested  capital  or  other  performance  measures  as  defined  in  the  applicable  award  agreements,  over  the  applicable 
measurement period.

We estimate the fair value of options issued at the date of grant using a Black-Scholes option-pricing model, which includes 
assumptions  related  to  volatility,  expected  term,  dividend  yield  and  risk-free  interest  rate.  These  factors  combined  with  the 
stock price on the date of grant result in a fixed expense which is recorded on a straight-line basis over the vesting period. The 
assumed volatility was calculated based on a blend of peer group volatility and implied volatility as we did not have sufficient 
stock price data to calculate historical volatility at the date of grant. The assumed dividend yield is zero. The risk-free interest 
rate is the implied zero-coupon yield for U.S. Treasury securities having a maturity approximately equal to the expected term of 
the options, as of the grant dates.

RECENT ACCOUNTING PRONOUNCEMENTS

For a discussion of recent accounting pronouncements, see Note 2, "Basis of Presentation and Significant Accounting Policies" 
to the notes to our consolidated financial statements included in Part II, Item 8 of this Report.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

RISK MANAGEMENT

For a discussion of additional risks arising from our operations, see Part I, Item 1A "Risk Factors" included in this Report.

Market Risk

We are exposed to a variety of market risks, including the effects of changes in interest rates (including credit spreads), foreign 
currency  exchange  rates  and  fluctuations  in  fuel  prices.  We  manage  our  exposure  to  these  market  risks  through  our  regular 
operating and financing activities and, when deemed appropriate, through the use of derivative financial instruments. Derivative 
financial  instruments  are  viewed  as  risk  management  tools  and  have  not  been  used  for  speculative  or  trading  purposes.  In 
addition,  derivative  financial  instruments  are  entered  into  with  a  diversified  group  of  major  financial  institutions  in  order  to 
manage our exposure to counterparty nonperformance on such instruments.

33

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK (continued)

HERC HOLDINGS INC. AND SUBSIDIARIES

Interest Rate Risk

We  have  assessed  our  exposure  to  changes  in  interest  rates  by  analyzing  the  sensitivity  to  our  earnings  assuming  various 
changes in market interest rates. Assuming a hypothetical increase of one percentage point in interest rates on our ABL Credit 
Facility,  AR  Facility  and  cash  and  cash  equivalents  as  of  December  31,  2021,  our  pre-tax  earnings  would  decrease  by  an 
estimated $6.5 million over a 12-month period.

From time to time, we may enter into interest rate swap agreements to manage interest rate risk on our mix of fixed and floating 
rate debt. Consistent with the terms of certain agreements governing our debt obligations, we may decide to hedge a portion of 
the floating rate interest exposure under the ABL Credit Facility to provide protection in respect of such exposure. 

Foreign Currency Risk

We have foreign currency exposure to exchange rate fluctuations, primarily with respect to the Canadian dollar.

We manage our foreign currency risk primarily by incurring, to the extent practicable, operating and financing expenses in the 
local currency in the countries in which we operate, including making fleet and equipment purchases and borrowing locally. 

We  also  manage  exposure  to  fluctuations  in  currency  risk  on  cross  currency  intercompany  loans  we  make  to  certain  of  our 
subsidiaries by entering into foreign currency forward contracts, when appropriate, which are intended to offset the impact of 
foreign currency movements on the underlying intercompany loan obligations.

We do not hedge our operating results against currency movement as they are primarily translational in nature. Using foreign 
currency forward rates as of December 31, 2021, each hypothetical one percentage point change in foreign currency movements 
would not have a significant impact on our revenue or earnings.

34

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

HERC HOLDINGS INC. AND SUBSIDIARIES

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of Herc Holdings Inc. 

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of Herc Holdings Inc. and its subsidiaries (the “Company”) as 
of December 31, 2021 and December 31, 2020 and the related consolidated statements of operations, of comprehensive income, 
of changes in equity and of cash flows for each of the three years in the period ended December 31, 2021, including the related 
notes  and  schedule  of  valuation  and  qualifying  accounts  for  each  of  the  three  years  in  the  period  ended  December  31,  2021 
appearing  under  Item  8  (collectively  referred  to  as  the  “consolidated  financial  statements”).  We  also  have  audited  the 
Company's internal control over financial reporting as of December 31, 2021, based on criteria established in Internal Control - 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial 
position of the Company as of December 31, 2021 and 2020, and the results of its operations and its cash flows for each of the 
three years in the period ended December 31, 2021, in conformity with accounting principles generally accepted in the United 
States  of  America.  Also  in  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over 
financial reporting as of December 31, 2021, based on criteria established in Internal Control - Integrated Framework (2013) 
issued by the COSO.

Change in Accounting Principle

As  discussed  in  Note  9  to  the  consolidated  financial  statements,  the  Company  changed  the  manner  in  which  it  accounts  for 
leases in 2019 due to the adoption of Topic 842, using a modified retrospective transition method.  

Basis for Opinions

The  Company's  management  is  responsible  for  these  consolidated  financial  statements,  for  maintaining  effective  internal 
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included 
in  Management’s  Report  on  Internal  Control  Over  Financial  Reporting  appearing  under  Item  9A.  Our  responsibility  is  to 
express  opinions  on  the  Company’s  consolidated  financial  statements  and  on  the  Company's  internal  control  over  financial 
reporting  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight 
Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. 
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audits  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material  misstatement, 
whether  due  to  error  or  fraud,  and  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material 
respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement 
of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. 
Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  consolidated 
financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by 
management,  as  well  as  evaluating  the  overall  presentation  of  the  consolidated  financial  statements.  Our  audit  of  internal 
control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based 
on  the  assessed  risk.  Our  audits  also  included  performing  such  other  procedures  as  we  considered  necessary  in  the 
circumstances. We believe that our audits provide a reasonable basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures 
that  (i)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 

35

HERC HOLDINGS INC. AND SUBSIDIARIES

dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and 
expenditures  of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the 
company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also, 
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Critical Audit Matters

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  consolidated  financial 
statements that was communicated or required to be communicated to the audit committee and that (i) relates to accounts or 
disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or 
complex  judgments.  The  communication  of  critical  audit  matters  does  not  alter  in  any  way  our  opinion  on  the  consolidated 
financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate 
opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Income Taxes 

As noted in Notes 2 and 15 to the consolidated financial statements, the Company recorded an income tax provision of $66.3 
million  as  of  December  31,  2021.  Additionally,  the  Company  reported  a  net  deferred  tax  liability  balance  of  $536.8  million. 
Deferred tax assets and liabilities are determined based on differences between the financial statement carrying amounts and tax 
bases of assets and liabilities and are measured using the enacted tax rates expected to apply to taxable income in the years in 
which  those  temporary  differences  are  expected  to  be  recovered  or  settled.  Management  also  records  deferred  tax  assets  for 
unutilized net operating loss carryforwards in various tax jurisdictions. Subsequent changes to enacted tax rates will result in 
changes  to  deferred  taxes.  Management  recognizes  the  impact  of  the  Company's  uncertain  tax  positions  that  are  more  likely 
than not to be sustained upon examination.  Management will determine whether it is more likely than not that a tax position 
will  be  sustained  upon  examination.  Upon  determination  that  a  tax  position  meets  the  more-likely-than-not  recognition 
threshold, it is measured to determine the amount of benefit to recognize in the financial statements.  

The principal considerations for our determination that performing procedures relating to income taxes is a critical audit matter 
are  the  significant  judgment  by  management  in  determining  the  income  tax  provision  and  in  evaluating  the  Company’s  tax 
positions,  which  in  turn  led  to  significant  auditor  judgment,  subjectivity,  and  effort  in  performing  audit  procedures  and 
evaluating audit evidence relating to income taxes.   

Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall 
opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the 
income tax provision, the identification of uncertain tax positions and assessment of related liability changes, if material. These 
procedures also included, among others, (i) testing the completeness and accuracy of the income tax provision, including the 
rate reconciliation, return to provision adjustments, and permanent and temporary differences and (ii) testing the completeness 
of management’s uncertain tax positions.   

/s/ PricewaterhouseCoopers LLP 

Tampa, Florida
February 10, 2022 

We have served as the Company’s auditor since 2013. 

36

HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS 

(In millions, except par value)

December 31,
2021

December 31,
2020

ASSETS

Cash and cash equivalents      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Receivables, net of allowances of $13.6 and $15.5, respectively      . . . . . . . . . . . . . . . . . . . . . . .
Other current assets        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rental equipment, net    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Right-of-use lease assets       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

LIABILITIES AND EQUITY

Current maturities of long-term debt and financing obligations       . . . . . . . . . . . . . . . . . . . . . . . . $ 
Current maturities of operating lease liabilities        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, net    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing obligations, net        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liabilities    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 17)
Equity:     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Preferred stock, $0.01 par value, 13.3 shares authorized, no shares issued and 
outstanding       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, $0.01 par value, 133.3 shares authorized, 32.4 and 32.1 shares issued 
and 29.7 and 29.4 shares outstanding        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost, 2.7 shares and 2.7 shares      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and equity       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

35.1  $ 
388.1 
46.5 
469.7 
2,665.3 
308.4 
413.7 
388.7 
231.5 
13.1 
4,490.4  $ 

15.2  $ 
38.7 
280.6 
195.4 
529.9 
1,916.1 
111.2 
387.4 
536.8 
32.1 
3,513.5 

33.0 
301.2 
32.9 
367.1 
2,260.4 
290.4 
255.9 
295.9 
100.5 
18.2 
3,588.4 

15.8 
32.1 
125.8 
154.3 
328.0 
1,651.5 
114.5 
234.1 
474.0 
44.3 
2,846.4 

— 

— 

0.3 
1,822.2 

(53.4)   
(100.2)   
(692.0)   
976.9 
4,490.4  $ 

0.3 
1,818.2 
(277.5) 
(107.0) 
(692.0) 
742.0 
3,588.4 

The accompanying notes are an integral part of these financial statements.

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(In millions, except per share data)

Years Ended December 31,

2021

2020

2019

Revenues:

Equipment rental        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,910.4  $ 

1,543.7  $ 

1,701.8 

Sales of rental equipment      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sales of new equipment, parts and supplies    . . . . . . . . . . . . . . . . . . . . . . . . .

Service and other revenue       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113.1 

30.1 

19.5 

198.5 

28.2 

10.9 

242.8 

44.0 

10.4 

Total revenues      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,073.1 

1,781.3 

1,999.0 

Expenses:

Direct operating  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation of rental equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cost of sales of rental equipment       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales of new equipment, parts and supplies     . . . . . . . . . . . . . . . . . . .
Selling, general and administrative       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Impairment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense, net      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

850.3 

420.7 

93.3 

20.3 

310.8 

— 

3.2 

86.3 

Other expense (income), net       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2.2)   

689.2 

403.9 

203.6 

20.5 

257.4 

— 

15.4 

92.6 

4.6 

Total expenses      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,782.7 

290.4 

1,687.2 

94.1 

(66.3)   

224.1  $ 

(20.4)   

73.7  $ 

Weighted average shares outstanding:

Basic    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29.6 

30.4 

29.1 

29.4 

Earnings per share:

Basic    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Diluted     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

7.57  $ 

7.37  $ 

2.53  $ 

2.51  $ 

771.1 

409.1 

243.2 

33.3 

294.8 

7.7 

5.1 

173.5 

(2.4) 

1,935.4 

63.6 

(16.1) 

47.5 

28.7 

29.1 

1.66 

1.63 

The accompanying notes are an integral part of these financial statements.

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(In millions)

Years Ended December 31,

2021

2020

2019

Net income     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

224.1  $ 

73.7  $ 

47.5 

Other comprehensive income (loss):

Foreign currency translation adjustments   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reclassification of foreign currency items to other expense (income), net        .

Unrealized gains and (losses) on hedging instruments:

Unrealized gains (losses) on hedging instruments       . . . . . . . . . . . . . . . . . . . .

Reclassification into net income     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision related to hedging instruments     . . . . . . . . . . . . . . . . . .

Pension and postretirement benefit liability adjustments:

Amortization of net losses and settlement losses included in net periodic 
pension cost      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension and postretirement benefit liability adjustments arising during the 
period   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision related to pension and postretirement plans      . . . . . . . .

Total other comprehensive income    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1.2 

— 

— 

— 

— 

1.1 

4.8 

(0.3) 

6.8 

3.7 

2.1 

— 

(1.5)   

0.3 

1.7 

(3.2)   

(0.4)   

2.7 

Total comprehensive income      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

230.9  $ 

76.4  $ 

11.5 

— 

(3.6) 

— 

2.1 

1.9 

3.3 

(2.5) 

12.7 

60.2 

The accompanying notes are an integral part of these financial statements.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

(In millions)

Balance at:

Common Stock

Shares

Amount

Additional
Paid-In 
Capital

Retained 
Earnings 
(Accumulated
Deficit)

Accumulated
Other
Comprehensive
Income (Loss)

Treasury 
Stock

Total
Equity

December 31, 2018   . . . . . . . . . . . . . . . . . . . . . .

28.5  $ 

0.3  $  1,777.9  $ 

(391.1)  $ 

(122.4)  $ 

(692.0)  $  572.7 

Net income      . . . . . . . . . . . . . . . . . . . . . . . . . . .

Adoption of new accounting pronouncement      

Other comprehensive income      . . . . . . . . . . . .

Net settlement on vesting of equity awards   . .

Stock-based compensation charge     . . . . . . . . .

Employee stock purchase charges      . . . . . . . . .

Exercise of stock options     . . . . . . . . . . . . . . . .

— 

— 

— 

0.3 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(3.7) 

19.5 

2.4 

0.8 

47.5 

(7.6) 

— 

— 

— 

— 

— 

— 

— 

12.7 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

47.5 

(7.6) 

12.7 

(3.7) 

19.5 

2.4 

0.8 

December 31, 2019   . . . . . . . . . . . . . . . . . . . . . .

28.8 

0.3 

1,796.9 

(351.2) 

(109.7) 

(692.0) 

644.3 

Net income      . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income      . . . . . . . . . . . .

Net settlement on vesting of restricted stock    .

Stock-based compensation charge     . . . . . . . . .

Employee stock purchase charges      . . . . . . . . .

Exercise of stock options     . . . . . . . . . . . . . . . .

— 

— 

0.3 

— 

— 

0.3 

— 

— 

— 

— 

— 

— 

— 

— 

(3.0) 

16.4 

2.3 

5.6 

December 31, 2020   . . . . . . . . . . . . . . . . . . . . . .

29.4 

0.3 

1,818.2 

Net income      . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income      . . . . . . . . . . . .

Net settlement on vesting of equity awards   . .

Dividends on common stock        . . . . . . . . . . . . .

Stock-based compensation charge     . . . . . . . . .

Employee stock purchase charges      . . . . . . . . .

Exercise of stock options     . . . . . . . . . . . . . . . .

— 

— 

0.2 

— 

— 

0.1 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(9.0) 

(15.1) 

23.3 

2.6 

2.2 

73.7 

— 

— 

— 

— 

— 

(277.5) 

224.1 

— 

— 

— 

— 

— 

— 

— 

2.7 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(107.0) 

(692.0) 

— 

6.8 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

73.7 

2.7 

(3.0) 

16.4 

2.3 

5.6 

742.0 

224.1 

6.8 

(9.0) 

(15.1) 

23.3 

2.6 

2.2 

December 31, 2021   . . . . . . . . . . . . . . . . . . . . . .

29.7  $ 

0.3  $  1,822.2  $ 

(53.4)  $ 

(100.2)  $ 

(692.0)  $  976.9 

The accompanying notes are an integral part of these financial statements.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

Years Ended December 31,

2021

2020

2019

Cash flows from operating activities:

Net income     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  224.1  $ 

73.7  $ 

47.5 

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation of rental equipment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

420.7 

Depreciation of property and equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Amortization of intangible assets        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Amortization of deferred debt and financing obligations costs      . . . . . . . . . . . . . . . . . . . .  

Loss on extinguishment of debt    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

55.6 

12.4 

3.2 

— 

Stock-based compensation charges   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

23.3 

Restructuring    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Impairment      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Provision for receivables allowance    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Deferred taxes     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

— 

3.2 

28.9 

53.4 

Loss (gain) on sale of rental equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

(19.8)   

Other     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

1.9 

403.9 

54.5 

409.1 

54.0 

8.0 

3.4 

— 

16.4 

— 

15.4 

31.4 

11.9 

5.1 

4.7 

7.0 

5.2 

53.6 

19.5 

5.5 

5.1 

48.2 

10.7 

0.4 

(1.8) 

Changes in assets and liabilities:

Receivables     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

(92.7)   

(24.6)   

(38.3) 

Other assets   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

(9.4)   

(7.9)   

4.1 

Accounts payable      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Accrued liabilities and other long-term liabilities       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Net cash provided by operating activities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

22.9 

16.3 
744.0 

(6.4)   

(12.9) 

21.4 
610.9 

18.7 
635.6 

Cash flows from investing activities:

Rental equipment expenditures      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(593.8)   

(344.1)   

(638.4) 

Proceeds from disposal of rental equipment    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

106.9 

192.5 

224.2 

Non-rental capital expenditures      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(48.0)   

(41.4)   

(56.9) 

Proceeds from disposal of property and equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Acquisitions, net of cash acquired    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Proceeds from disposal of business    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Other investing activities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Net cash used in investing activities   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

(431.0)   
— 

— 
(961.3)   

(45.6)   
24.5 

7.7 

(4.2) 
— 

— 
(207.5)   

4.0 
(463.6) 

4.6 

6.6 

The accompanying notes are an integral part of these financial statements.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(In millions)

Years Ended December 31,

2021

2020

2019

Cash flows from financing activities:

Proceeds from issuance of long-term debt       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Repayments of long-term debt        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

— 

— 

— 

— 

  1,200.0 

(864.5) 

Proceeds from revolving lines of credit and securitization    . . . . . . . . . . . . . . . . . . . . . . . . . .   1,131.6 

528.0 

  1,230.0 

Repayments on revolving lines of credit and securitization    . . . . . . . . . . . . . . . . . . . . . . . . .  

(880.0)   

(924.7)    (1,664.8) 

Proceeds from financing obligations       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 

— 

Principal payments under finance lease and financing obligations       . . . . . . . . . . . . . . . . . . .

(12.9)   

(13.9)   

Debt redemption premium payment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 

— 

Payment of financing obligation and debt financing costs     . . . . . . . . . . . . . . . . . . . . . . . . . .  

(0.1)   

(0.3)   

Dividends paid   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Proceeds from exercise of stock options     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Proceeds from employee stock purchase plan      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(14.8)   

2.2 

2.6 

— 

5.6 

2.3 

4.7 

(17.2) 

(41.5) 

(13.3) 

— 

0.8 

2.4 

Net settlement on vesting of equity awards      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9.0)   

(3.0)   

(3.7) 

Net cash provided by (used in) financing activities        . . . . . . . . . . . . . . . . . . . . . . . . . . .  

219.6 

(406.0)   

(167.1) 

Effect of foreign exchange rate changes on cash and cash equivalents      . . . . . . . . . . . . . . . . .

(0.2)   

Net change in cash and cash equivalents during the period      . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at beginning of period      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.1 

33.0 

2.6 

— 

33.0 

Cash and cash equivalents at end of period    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

35.1  $ 

33.0  $ 

0.3 

5.2 

27.8 

33.0 

Supplemental disclosures of cash flow information:

Cash paid for interest     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Cash paid for income taxes, net   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

82.7  $ 

92.4  $  130.6 

22.8  $ 

5.0  $ 

7.9 

Supplemental disclosures of non-cash investing activity:

Purchases of rental equipment in accounts payable      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  129.1  $ 

Non-rental capital expenditures in accounts payable       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Disposals of property and equipment in accounts receivable    . . . . . . . . . . . . . . . . . . . . . . . $ 

Note receivable on disposal of joint venture       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

—  $ 

—  $ 

—  $ 

4.0  $ 

1.3  $ 

—  $ 

— 

2.8 

2.4 

—  $ 

19.0 

The accompanying notes are an integral part of these financial statements.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1—Organization and Description of Business

Herc Holdings Inc. ("Herc Holdings" or the "Company") is one of the leading equipment rental suppliers with 312 locations  in 
North  America  as  of  December  31,  2021.  The  Company  conducts  substantially  all  of  its  operations  through  subsidiaries, 
including Herc Rentals Inc. ("Herc"). With over 56 years of experience, the Company is a full-line equipment rental supplier 
offering a broad portfolio of equipment for rent. In addition to its principal business of equipment rental, the Company sells 
used equipment and contractor supplies such as construction consumables, tools, small equipment and safety supplies; provides 
repair, maintenance, equipment management services and safety training to certain of its customers; offers equipment re-rental 
services  and  provides  on-site  support  to  its  customers;  and  provides  ancillary  services  such  as  equipment  transport,  rental 
protection, cleaning, refueling and labor.

The Company's classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction 
and  lighting.  The  Company's  equipment  rental  business  is  supported  by  ProSolutions®,  its  industry-specific  solutions-based 
services,  which  includes  power  generation,  climate  control,  remediation  and  restoration,  pumps,  trench  shoring,  studio  and 
production equipment, and its ProContractor professional grade tools.

Note 2—Basis of Presentation and Significant Accounting Policies

Basis of Presentation

The Company prepares its consolidated financial statements in conformity with accounting principles generally accepted in the 
United  States  of  America  ("U.S.  GAAP").  The  preparation  of  financial  statements  in  conformity  with  U.S.  GAAP  requires 
management  to  make  estimates  and  assumptions  that  affect  the  amounts  reported  in  the  financial  statements  and  footnotes. 
Actual results could differ materially from those estimates. 

Significant  estimates  inherent  in  the  preparation  of  the  consolidated  financial  statements  include  receivables  allowances, 
depreciation of rental equipment, the recoverability of long-lived assets, useful lives and impairment of long-lived tangible and 
intangible  assets  including  goodwill  and  trade  name,  pension  and  postretirement  benefits,  valuation  of  stock-based 
compensation, reserves for litigation and other contingencies and accounting for income taxes.

Principles of Consolidation

The consolidated financial statements include the accounts of Herc Holdings and its wholly owned subsidiaries. In the event 
that  the  Company  is  a  primary  beneficiary  of  a  variable  interest  entity,  the  assets,  liabilities  and  results  of  operations  of  the 
variable  interest  entity  are  included  in  the  Company's  consolidated  financial  statements.  All  significant  intercompany 
transactions have been eliminated in consolidation. 

Cash and Cash Equivalents 

Cash and cash equivalents include cash on hand and highly liquid investments with an original maturity of three months or less.

Concentration of Credit Risk 

The Company's cash and cash equivalents are held in checking accounts, various investment grade institutional money market 
accounts  or  bank  term  deposits.  Deposits  held  at  banks  may  exceed  the  amount  of  insurance  provided  on  such  deposits. 
Generally, these deposits may be redeemed upon demand and are maintained with financial institutions with reputable credit 
and  therefore  bear  minimal  credit  risk.  The  Company  seeks  to  mitigate  such  risks  by  spreading  the  risk  across  multiple 
counterparties and monitoring the risk profiles of these counterparties. In addition, the Company has credit risk from financial 
instruments used in hedging activities, when appropriate. The Company limits its exposure relating to financial instruments by 
diversifying the financial instruments among various counterparties, which consist of major financial institutions.

No  single  customer  accounted  for  more  than  3%  of  the  Company’s  equipment  rental  revenue  during  the  years  ended 
December 31, 2021, 2020 and 2019. As of December 31, 2021 and 2020, no single customer accounted for more than 5% of 
accounts receivable.

43

 
 
 
       
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Receivables

Receivables  are  stated  net  of  allowances  and  represent  credit  extended  to  customers  and  manufacturers  that  satisfy  defined 
credit  criteria.  The  estimate  of  the  allowance  for  doubtful  accounts  is  based  on  the  Company's  historical  experience  and  its 
judgment  as  to  the  likelihood  of  ultimate  collection.  Actual  receivables  are  written-off  against  the  allowance  for  doubtful 
accounts  when  the  Company  determines  the  balance  will  not  be  collected.  Estimates  for  future  credit  memos  are  based  on 
historical  experience  and  are  reflected  as  reductions  to  revenue,  while  the  provision  for  bad  debt  for  rental  transactions  is 
reflected  as  a  component  of  "Selling,  general  and  administrative  expenses"  in  the  Company's  consolidated  statements  of 
operations.

Rental Equipment

Rental equipment is stated at cost, net of related discounts, with holding periods ranging from one year to 15 years. Generally, 
when rental equipment is acquired, the Company estimates the period that it will hold the asset, primarily based on historical 
measures of the amount of rental activity (e.g. equipment usage) and the targeted age of equipment at the time of disposal. The 
Company  also  estimates  the  residual  value  of  the  applicable  rental  equipment  at  the  expected  time  of  disposal.  The  residual 
value for rental equipment is affected by factors which include equipment age and amount of usage. Depreciation is recorded 
over  the  estimated  holding  period.  Depreciation  rates  are  reviewed  on  a  quarterly  basis  based  on  management's  ongoing 
assessment  of  present  and  estimated  future  market  conditions,  their  effect  on  residual  values  at  the  time  of  disposal  and  the 
estimated  holding  periods.  Market  conditions  for  used  equipment  sales  can  also  be  affected  by  external  factors  such  as  the 
economy,  natural  disasters,  fuel  prices,  supply  of  similar  used  equipment,  the  market  price  for  similar  new  equipment  and 
incentives offered by manufacturers of new equipment. These key factors are considered when estimating future residual values 
and  assessing  depreciation  rates.  As  a  result  of  this  ongoing  assessment,  the  Company  makes  periodic  adjustments  to 
depreciation rates of rental equipment in response to changed market conditions.

Property and Equipment 

Property and equipment are stated at cost and are depreciated utilizing the straight-line method over the estimated useful lives 
of  the  related  assets.  Leasehold  improvements  are  amortized  over  the  estimated  useful  lives  of  the  related  assets  or  leases, 
whichever is shorter. 

Useful lives are as follows:

Buildings    . . . . . . . . . . . . . . . . . . . . . . . . 8 to 33 years
Service vehicles   . . . . . . . . . . . . . . . . . . . 3 to 13 years
Machinery and equipment      . . . . . . . . . . . 1 to 15 years
Computer equipment       . . . . . . . . . . . . . . . 2 to 5 years
Furniture and fixtures     . . . . . . . . . . . . . . . 1 to 10 years
Leasehold improvements      . . . . . . . . . . . . The lesser of the asset life or expected lease term including lease extension options.

The Company follows the practice of charging routine maintenance and repairs, including the cost of minor replacements, to 
maintenance expense. Costs of major replacements are capitalized and depreciated.

Leases

Leases are classified as either finance or operating at inception of the lease, with classification affecting the pattern of expense 
recognition in the income statement.  Operating and finance leases result in the recognition of right-of-use ("ROU") assets and 
lease liabilities on the balance sheet. ROU assets represent the Company's right to use the leased asset for the lease term and 
lease liabilities represent the obligation to make lease payments. The liability is calculated as the present value of the remaining 
minimum lease payments for existing operating leases using either the rate implicit in the lease or, if none exists, the Company's 
incremental  borrowing  rate.  Operating  lease  cost  is  recorded  on  a  straight-line  basis  over  the  remaining  lease  term.    Finance 
lease cost includes amortization of the ROU assets on a straight-line basis and interest on the lease liabilities using the effective 
interest method.

44

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

In certain instances, the Company may sell property and enter into an arrangement to lease the property back from the landlord. 
In these instances, the Company performs a sale-leaseback analysis to determine if the assets can be removed from the balance 
sheet. If certain criteria are met, the Company recognizes the transaction as a sale, removes the assets from its balance sheet and 
reflects  the  future  lease  payments  as  rent  expense.  If  the  criteria  for  sale  is  not  met,  such  as  available  repurchase  options  or 
continuing involvement with the property, the Company is considered the owner for accounting purposes. In these instances, 
the Company is precluded from derecognizing the assets from its balance sheet and will continue to depreciate the assets over 
the expected lease term. In conjunction with these arrangements, the Company records a financing obligation equal to the cash 
proceeds or fair market value of the assets received from the landlord. Lease payments for these properties are recognized as 
interest expense and a reduction of the financing obligation using the effective interest method. At the end of the lease term, 
including exercise of any renewal options, the net remaining financing obligation over the net carrying value of the fixed asset 
will be recognized as a non-cash gain on sale of the property. 

Reserves for Self-Insured Claims

The  obligation  for  public  liability  and  property  damage  on  self-insured  equipment  represents  an  estimate  for  both  reported 
accident claims not yet paid, and claims incurred but not yet reported. The related liabilities are recorded on a non-discounted 
basis.  Reserve  requirements  are  based  on  actuarial  evaluations  of  historical  accident  claim  experience  and  trends,  as  well  as 
future  projections  of  ultimate  losses,  expenses,  premiums  and  administrative  costs.  The  adequacy  of  the  liability  is  regularly 
monitored based on evolving accident claim history and insurance-related state legislation changes. If the Company's estimates 
change or if actual results differ from these assumptions, the amount of the recorded liability is adjusted to reflect these results.

The  Company  is  exposed  to  various  claims  relating  to  our  business,  including  those  for  which  we  provide  self-insurance. 
Claims for which we self-insure include: (i) workers compensation claims; (ii) general liability claims by third parties for injury 
or property damage caused by our equipment or personnel; (iii) automobile liability claims; and (iv) employee health insurance 
claims. These types of claims may take a substantial amount of time to resolve and, accordingly, the ultimate liability associated 
with a particular claim, including claims incurred but not reported as of a period-end reporting date, may not be known for an 
extended period of time. The Company's methodology for developing self-insurance reserves is based on management estimates 
and  independent  third  party  actuarial  estimates.  The  estimation  process  considers,  among  other  matters,  the  cost  of  known 
claims  over  time,  cost  inflation  and  incurred  but  not  reported  claims.  These  estimates  may  change  based  on,  among  other 
things,  changes  in  the  Company's  claim  history  or  receipt  of  additional  information  relevant  to  assessing  the  claims  and  the 
amount  of  the  recorded  liability  is  adjusted  to  reflect  these  changes.  The  long-term  portion  of  our  self-insurance  reserves  is 
included in "Other long-term liabilities" in the consolidated balance sheet.

Defined Benefit Pension Plans and Other Employee Benefits

The Company's employee pension costs and obligations are developed from actuarial valuations. Inherent in these valuations 
are key assumptions, including discount rates, salary growth, long-term return on plan assets, retirement rates, mortality rates 
and other factors. The selection of assumptions is based on historical trends and known economic and market conditions at the 
time  of  valuation,  as  well  as  independent  studies  of  trends  performed  by  actuaries.  However,  actual  results  may  differ 
substantially from the estimates that were based on the assumptions. The Company uses a December 31 measurement date for 
all of the plans. 

Actual results that differ from the Company's assumptions are accumulated and amortized over future periods and, therefore, 
generally  affect  its  recognized  expense  in  such  future  periods.  While  management  believes  that  the  assumptions  used  are 
appropriate,  significant  differences  in  actual  experience  or  significant  changes  in  assumptions  would  affect  the  Company's 
pension costs and obligations.

Foreign Currency Translation and Transactions

Assets and liabilities of international subsidiaries whose functional currency is the local currency are translated at the rate of 
exchange in effect on the balance sheet date; income and expenses are translated at the average exchange rates throughout the 
year.  The  related  translation  adjustments  are  reflected  in  “Accumulated  other  comprehensive  income  (loss)”  in  the  equity 
section  of  the  Company's  consolidated  balance  sheets.  Foreign  currency  gains  and  losses  resulting  from  transactions  are 
included in earnings.

45

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Financial Instruments

The  Company  is  exposed  to  a  variety  of  market  risks,  including  the  effects  of  changes  in  interest  rates  and  foreign  currency 
exchange  rates.  The  Company  manages  exposure  to  these  market  risks  through  ongoing  processes  to  monitor  the  impact  of 
market changes and, when deemed appropriate, through the use of financial instruments. Financial instruments are viewed as 
risk management tools and have not been used for speculative or trading purposes. The Company accounts for all derivatives in 
accordance with U.S. GAAP, which requires that they be recorded on the balance sheet as either assets or liabilities measured at 
their fair value. For financial instruments that are designated and qualify as hedging instruments, the Company designates the 
hedging  instrument,  based  upon  the  exposure  being  hedged,  as  either  a  fair  value  hedge  or  a  cash  flow  hedge.  The  effective 
portion  of  changes  in  fair  value  of  financial  instruments  designated  as  cash  flow  hedging  instruments  is  recorded  as  a 
component  of  other  comprehensive  income  (loss).  Amounts  included  in  accumulated  other  comprehensive  income  (loss)  for 
cash  flow  hedges  are  reclassified  into  earnings  in  the  same  period  that  the  hedged  item  is  recognized  in  earnings.  The 
ineffective portion of changes in the fair value of financial instruments designated as cash flow hedges is recognized currently 
in earnings within the same line item as the hedged item, based upon the nature of the hedged item. For financial instruments 
that are not part of a qualified hedging relationship, the changes in their fair value are recognized currently in earnings. 

Business Combinations

The  Company  has  made  several  acquisitions  and  may  continue  to  make  acquisitions  in  the  future.  The  assets  acquired  and 
liabilities assumed are recorded based on their respective fair values at the date of acquisition. Long-lived assets (principally 
rental equipment), goodwill and other intangible assets generally represent the largest components of the acquisitions. Rental 
equipment is valued utilizing either a cost or market approach, or a combination of these methods, depending on the asset being 
valued and the availability of market data. The intangible assets that the Company has acquired are non-compete agreements, 
customer relationships and trade names and associated trademarks. The estimated fair values of these intangible assets reflect 
various  assumptions  about  discount  rates,  revenue  growth  rates,  operating  margins,  terminal  values,  useful  lives  and  other 
prospective financial information. Goodwill is calculated as the excess of the cost of the acquired entity over the net of the fair 
value of the assets acquired and the liabilities assumed. Non-compete agreements, customer relationships and trade names and 
associated trademarks are valued based on an excess earnings or income approach based on projected cash flows and may be 
amortized over the useful life if they are determined to be finite-lived intangible assets.  Determining the fair value of the assets 
and liabilities acquired is judgmental in nature and can involve the use of significant estimates and assumptions.  

As part of an acquisition, the Company will also acquire other assets and assume liabilities. These other assets and liabilities 
typically include, but are not limited to, parts inventory, accounts receivable, accounts payable and other working capital items. 
Because of their short-term nature, the fair values of these other assets and liabilities generally approximate the book values on 
the acquired entities' balance sheets.

Goodwill and Indefinite-Lived Intangible Assets

On an annual basis and at interim periods when circumstances require, the Company tests the recoverability of its goodwill. The 
analysis is conducted as of October 1 each year. The Company has one reporting unit and compares the carrying value of its 
reporting unit to its fair value. If the carrying value of the reporting unit is greater than its fair value, the Company recognizes 
an impairment charge for the amount equal to that excess. 

The  Company  may  first  assess  qualitative  factors  to  determine  whether  it  is  more-likely-than-not  that  the  fair  value  of  a 
reporting  unit  is  less  than  its  carrying  amount  as  a  basis  for  determining  whether  it  is  necessary  to  perform  the  quantitative 
goodwill impairment test. If a quantitative impairment test is performed, the fair value of the reporting unit is estimated using a 
combination  of  an  income  approach  on  the  present  value  of  estimated  future  cash  flows  and  a  market  approach  based  on 
published earnings multiples of comparable entities with similar operations and economic characteristics as well as acquisition 
multiples  paid  in  recent  transactions.  The  Company’s  discounted  cash  flows  are  based  upon  reasonable  and  appropriate 
assumptions,  which  are  weighted  for  their  likely  probability  of  occurrence,  about  the  underlying  business  activities  of  the 
Company. 

Indefinite-lived  intangible  assets,  primarily  the  Company's  trade  name,  are  not  amortized  but  are  evaluated  annually  for 
impairment and whenever events or changes in circumstances indicate that the carrying amount of this asset may exceed its fair 
value. If the carrying value of an indefinite-lived intangible asset exceeds its fair value, an impairment charge is recognized in 
an amount equal to that excess.

46

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Finite-Lived Intangible and Long-Lived Assets 

Intangible  assets  include  technology,  customer  relationships  and  other  intangibles.  Intangible  assets  with  finite  lives  are 
amortized  over  the  estimated  economic  lives  of  the  assets,  which  range  from  five  to  14  years.  These  assets  are  primarily 
amortized using the straight-line method, however, certain assets may be amortized using an accelerated method that reflects 
the  economic  benefit  to  the  Company.  Long-lived  assets,  including  intangible  assets  with  finite  lives,  are  reviewed  for 
impairment  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  such  assets  may  not  be 
recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of 
the asset and its eventual disposition. Measurement of an impairment loss for long-lived assets that management expects to hold 
and use is based on the estimated fair value of the asset. 

Long-lived assets, or disposal groups comprising assets and liabilities, that are expected to be recovered primarily through sale 
rather than through continuing use are classified as assets held for sale. Upon designation as an asset held for sale, the carrying 
value of each long-lived asset or disposal group is recorded at the lower of its carrying value or its estimated fair value, less 
estimated costs to sell, and depreciation expense is no longer recorded.

Revenue Recognition

The  Company  is  principally  engaged  in  the  business  of  renting  equipment.  Ancillary  to  the  Company’s  principal  equipment 
rental business, the Company also sells used rental equipment, new equipment and parts and supplies and offers certain services 
to support its customers.  

The Company’s rental transactions are accounted for under ASC Topic 842, Leases, ("Topic 842"). Equipment rental revenue 
includes revenue generated from renting equipment to customers, including re-rent revenue, and is recognized on a straight-line 
basis over the length of the rental contract. Other equipment rental revenues include fees for the Company's rental protection 
program and environmental charges and are recognized on a straight-line basis over the length of the rental contract.

The  Company’s  sale  of  rental  and  new  equipment,  parts  and  supplies  along  with  certain  services  provided  to  customers  are 
recognized under ASC Topic 606, Revenue from Contracts with Customers, ("Topic 606"). The Company recognizes revenue 
when  it  satisfies  a  performance  obligation  by  transferring  control  over  a  product  or  service  to  a  customer.    The  amount  of 
revenue recognized reflects the consideration the Company expects to be entitled to in exchange for such products or services.

See Note 3, "Revenue Recognition" for further discussion of our revenue accounting.

Stock Based Compensation

Under  the  Company's  stock  based  compensation  plans,  certain  employees  and  members  of  the  Company's  board  of  directors 
have received grants of restricted stock units, performance stock units and stock options for Herc Holdings common stock. 

The Company measures the cost of employee services received in exchange for an award of equity instruments based on the 
grant date fair value of the award. That cost is recognized over the period during which the employee is required to provide 
service in exchange for the award. The Company estimates the fair value of stock options issued at the date of grant using a 
Black-Scholes option-pricing model, which includes assumptions related to volatility, expected term, dividend yield and risk-
free interest rate.

The Company accounts for restricted stock unit and performance stock unit awards as equity classified awards. For restricted 
stock units, the expense is based on the grant date fair value of the stock and the number of shares that vest, recognized over the 
service  period.  For  performance  stock  units,  the  expense  is  based  on  the  grant  date  fair  value  of  the  stock,  recognized  over 
a service period depending upon the applicable performance condition. For performance stock units, the Company re-assesses 
the probability of achieving the applicable performance condition each reporting period and adjusts the recognition of expense 
accordingly.

47

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Income Taxes

The Company applies the provisions of ASC Topic 740, Income Taxes, ("Topic 740"), and computes the provision for income 
taxes  on  a  Separate  Return  Basis.  Under  Topic  740,  deferred  tax  assets  and  liabilities  are  determined  based  on  differences 
between the financial statement carrying amounts and tax bases of assets and liabilities and are measured using the enacted tax 
rates  that  are  expected  to  apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are  expected  to  be 
recovered or settled. The effect of a change in tax rates is recognized in the statement of operations in the period that includes 
the  enactment  date.  The  Company  records  valuation  allowances  to  reduce  its  deferred  tax  assets  by  the  amount  that  is  more 
likely than not to be realized. Subsequent changes to enacted tax rates and changes in the interpretations thereof will result in 
deferred  taxes  and  changes  to  any  related  valuation  allowances.  Provisions  are  not  made  for  income  taxes  on  undistributed 
earnings of international subsidiaries that are intended to be indefinitely reinvested outside of the United States or are expected 
to be remitted free of taxes. Future distributions, if any, from these international subsidiaries to the United States or changes in 
U.S. tax rules may require a charge to reflect tax on these amounts.

In accordance with Topic 740, the Company recognizes, in its consolidated financial statements, the impact of the Company's 
tax positions that are more likely than not to be sustained upon examination. The Company will determine whether it is more 
likely than not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation 
processes, based on the technical merits of the position. In evaluating whether a tax position has met the more-likely-than-not 
recognition threshold, the Company presumes that the position will be examined by the appropriate taxing authority with full 
knowledge  of  all  relevant  information.  Upon  determination  that  a  tax  position  meets  the  more-likely-than-not  recognition 
threshold, it is measured to determine the amount of benefit to recognize in the financial statements. The Company recognizes 
interest and penalties for uncertain tax positions in income tax expense.

Recently Issued Accounting Pronouncements 

Adopted

Facilitation of the Effects of Reference Rate Reform on Financial Reporting

In March 2020, the FASB issued guidance that provides optional expedients and exceptions for applying GAAP to contracts, 
hedging relationships, and other transactions affected by the discontinuation of the London Interbank Offered Rate (“LIBOR”) 
or by another reference rate expected to be discontinued. The Company adopted this guidance during the first quarter of 2021 
and it did not have a material impact on its financial position, results of operations or cash flows.

Note 3—Revenue Recognition

The  Company  is  principally  engaged  in  the  business  of  renting  equipment.  Ancillary  to  the  Company’s  principal  equipment 
rental business, the Company also sells used rental equipment, new equipment and parts and supplies and offers certain services 
to  support  its  customers.  The  Company  operates  in  North  America  with  revenue  from  the  United  States  representing 
approximately 92.1%, 91.5% and 89.9% of total revenue for the years ended December 31, 2021, 2020 and 2019, respectively.

The Company’s rental transactions are accounted for under Topic 842. The Company’s sale of rental and new equipment, parts 
and supplies along with certain services provided to customers are accounted for under Topic 606. The Company recognizes 
revenue when it satisfies a performance obligation by transferring control over a product or service to a customer. The amount 
of  revenue  recognized  reflects  the  consideration  the  Company  expects  to  be  entitled  to  in  exchange  for  such  products  or 
services.

48

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table summarizes the applicable accounting guidance for the Company’s revenues (in millions):

2021

2020

2019

Years Ended December 31,

Topic 842

Topic 606

Total

Topic 842

Topic 606

Total

Topic 842

Topic 606

Total

Revenues:

Equipment rental  . . . . . . . . . $  1,728.9  $  —  $  1,728.9  $  1,401.1  $ 

—  $  1,401.1  $  1,549.9  $ 

—  $  1,549.9 

Other rental revenue:

Delivery and pick-up     . . . .

Other    . . . . . . . . . . . . . . . .

— 

71.9 

Total other rental revenues   .
Total equipment rentals   . .

71.9 
  1,800.8 

Sales of rental equipment       . .

Sales of new equipment, 
parts and supplies     . . . . . . . .

— 

— 

109.6 

— 

109.6 
109.6 

113.1 

109.6 

71.9 

— 

55.9 

181.5 
  1,910.4 

55.9 
  1,457.0 

86.7 

— 

86.7 
86.7 

86.7 

55.9 

— 

53.9 

142.6 
  1,543.7 

53.9 
  1,603.8 

113.1 

30.1 

30.1 

— 

— 

198.5 

198.5 

28.2 

28.2 

— 

— 

98.0 

— 

98.0 
98.0 

98.0 

53.9 

151.9 
  1,701.8 

242.8 

242.8 

44.0 

44.0 

Service and other revenues      .
10.4 
Total revenues    . . . . . . . . . . $  1,800.8  $  272.3  $  2,073.1  $  1,457.0  $  324.3  $  1,781.3  $  1,603.8  $  395.2  $  1,999.0 

10.4 

10.9 

10.9 

19.5 

19.5 

— 

— 

— 

Topic 842 revenues

Equipment Rental Revenue

The Company offers a broad portfolio of equipment for rent on an hourly, daily, weekly or monthly basis, with substantially all 
rental  agreements  cancellable  upon  the  return  of  the  equipment.  Virtually  all  customer  contracts  can  be  canceled  by  the 
customer with no penalty by returning the equipment within one day; therefore, the Company does not allocate the transaction 
price between the different contract elements. 

Equipment rental revenue includes revenue generated from renting equipment to customers and is recognized on a straight-line 
basis  over  the  length  of  the  rental  contract.  As  part  of  this  straight-line  methodology,  when  the  equipment  is  returned,  the 
Company recognizes as incremental revenue the excess, if any, between the amount the customer is contractually required to 
pay, which is based on the rental contract period applicable to the actual number of days the equipment was out on rent, over 
the cumulative amount of revenue recognized to date. In any given accounting period, the Company will have customers return 
equipment  and  be  contractually  required  to  pay  more  than  the  cumulative  amount  of  revenue  recognized  to  date  under  the 
straight-line  methodology.  Also  included  in  equipment  rental  revenue  is  re-rent  revenue  in  which  the  Company  will  rent 
specific pieces of equipment from vendors and then re-rent that equipment to its customers.  Provisions for discounts, rebates to 
customers and other adjustments are provided for in the period the related revenue is recorded.

Other

Other equipment rental revenue is primarily comprised of fees for the Company’s rental protection program and environmental 
charges.  Fees  paid  for  the  rental  protection  program  allow  customers  to  limit  the  risk  of  financial  loss  in  the  event  the 
Company’s  equipment  is  damaged  or  lost.  Fees  for  the  rental  protection  program  and  environmental  recovery  fees  are 
recognized on a straight-line basis over the length of the rental contract. 

Topic 606 revenues

Delivery and pick-up

Delivery and pick-up revenue associated with renting equipment is recognized when the services are performed.

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Sales of Rental Equipment, New Equipment, Parts and Supplies

The Company sells its used rental equipment, new equipment, parts and supplies. Revenues recorded for each category are as 
follows (in millions):

Years Ended December 31,

2021

2020

2019

Sales of rental equipment       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

113.1  $ 

198.5  $ 

242.8 

Sales of new equipment      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sales of parts and supplies      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7.9 

22.2 

11.5 

16.7 

21.0 

23.0 

Total    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

143.2  $ 

226.7  $ 

286.8 

The Company recognizes revenue from  the  sale  of  rental equipment,  new equipment, parts  and  supplies when  control of the 
asset  transfers  to  the  customer,  which  is  typically  when  the  asset  is  picked  up  by  or  delivered  to  the  customer  and  when 
significant risks and rewards of ownership have passed to the customer. Sales and other tax amounts collected from customers 
and remitted to government authorities are accounted for on a net basis and, therefore, excluded from revenue.

The  Company  routinely  sells  its  used  rental  equipment  in  order  to  manage  repair  and  maintenance  costs,  as  well  as  the 
composition, age and size of its fleet. The Company disposes of used equipment through a variety of channels including retail 
sales to customers and other third parties, sales to wholesalers, brokered sales and auctions. 

The  Company  also  sells  new  equipment,  parts  and  supplies.  The  types  of  new  equipment  that  the  Company  sells  vary  by 
location and include a variety of ProContractor tools and supplies, small equipment (such as work lighting, generators, pumps, 
compaction equipment and power trowels), safety supplies and expendables. 

Under Topic 606, the accounts receivable balance, prior to allowances for doubtful accounts, for the sale of rental equipment, 
new  equipment,  parts  and  supplies,  was  approximately  $11.1  million  and  $13.8  million  as  of  December  31,  2021  and  2020, 
respectively. 

Service and other revenues

Service  and  other  revenues  primarily  include  revenue  earned  from  equipment  management  and  similar  services  for  rental 
customers  which  includes  providing  customer  support  functions  such  as  dedicated  in-plant  operations,  plant  management 
services, equipment and safety training, and repair and maintenance services particularly to industrial customers who request 
such services.  

The Company recognizes revenue for service and other revenues as the services are provided. Service and other revenues are 
typically invoiced together with a customer’s rental amounts and, therefore, it is not practical for the Company to separate the 
accounts  receivable  amount  related  to  services  and  other  revenues  that  are  accounted  for  under  Topic  606;  however,  such 
amount is not considered material.

Receivables and contract assets and liabilities

Most of the Company's equipment rental revenue is accounted for under Topic 842. The customers that are responsible for the 
remaining  equipment  rental  revenue  that  is  accounted  for  under  Topic  606  are  generally  the  same  customers  that  rent  the 
Company's equipment. Concentration of credit risk with respect to the Company's accounts receivable is limited because a large 
number of geographically diverse customers makes up its customer base. No single customer makes up more than 3% of the 
Company's equipment rental revenue or more than 5% of its accounts receivable balance for the last three years. The Company 
manages credit risk associated with its accounts receivable at the customer level through credit approvals, credit limits and other 
monitoring  procedures.  The  Company  maintains  allowances  for  doubtful  accounts  that  reflect  the  Company's  estimate  of  the 
amount of receivables that the Company will be unable to collect based on its historical write-off experience. 

The Company does not have material contract assets or contract liabilities associated with customer contracts. The Company's 
contracts with customers do not generally result in material amounts billed to customers in excess of recognizable revenue. The 
Company did not recognize material revenue during the years ended December 31, 2021, 2020 or 2019 that was included in the 
contract liability balance as of the beginning of such period.

50

 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Performance obligations

Most  of  the  Company's  revenue  recognized  under  Topic  606  is  recognized  at  a  point-in-time,  rather  than  over  time. 
Accordingly,  in  any  particular  period,  the  Company  does  not  generally  recognize  a  significant  amount  of  revenue  from 
performance obligations satisfied (or partially satisfied) in previous periods, and the amount of such revenue recognized during 
the years ended December 31, 2021, 2020 and 2019 was not material. We also do not expect to recognize material revenue in 
the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of December 31, 2021.

Contract estimates and judgments

The Company's revenues accounted for under Topic 606 generally do not require significant estimates or judgments, primarily 
for the following reasons:

•

•

•

The transaction price is generally fixed and stated on the Company's contracts;

As noted above, the Company's contracts generally do not include multiple performance obligations, and accordingly 
do not generally require estimates of the standalone selling price for each performance obligation;

The Company's revenues do not include material amounts of variable consideration; and

• Most of the Company's revenue is recognized as of a point-in-time and the timing of the satisfaction of the applicable 
performance obligations is readily determinable. As noted above, the revenue recognized under Topic 606 is generally 
recognized at the time of delivery to, or pick-up by, the customer.

The Company monitors and reviews its estimated standalone selling prices on a regular basis.

Note 4—Rental Equipment 

Rental equipment consists of the following (in millions):

December 31, 2021

Rental equipment       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Less: Accumulated depreciation     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rental equipment, net    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Note 5—Property and Equipment   

Property and equipment consists of the following (in millions):

4,254.8  $ 
(1,589.5)   
2,665.3  $ 

December 31, 2020
3,613.5 
(1,353.1) 
2,260.4 

December 31, 2021 December 31, 2020

Land and buildings      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Service vehicles     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Machinery and equipment     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computer equipment and software     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction in progress      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment, gross      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: accumulated depreciation      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment, net     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

123.7  $ 
316.6 

105.6 

24.0 
76.9 

16.0 

6.5 

669.3 

(360.9)   

308.4  $ 

117.3 
278.7 

105.8 

23.6 
75.9 

15.6 

7.2 

624.1 

(333.7) 

290.4 

Depreciation  expense  for  the  years  ended  December  31,  2021,  2020  and  2019  was  $55.6  million,  $54.5  million  and  $54.0 
million, respectively. Depreciation expense for property and equipment is included in "Direct operating" and "Selling, general 
and administrative" expenses in the Company's consolidated statements of operations. 

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The Company leases certain of its service vehicles and office equipment under finance leases. Depreciation of assets held under 
finance  leases  is  included  in  depreciation  expense.  The  gross  amounts  of  property  and  equipment  and  related  depreciation 
recorded under finance leases, included in the table above, were as follows (in millions):

December 31, 2021 December 31, 2020

Service vehicles     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

81.5  $ 

Furniture and fixtures     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: accumulated depreciation    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1.3 

82.8 

(30.8)   

52.0  $ 

$ 

72.7 

0.7 

73.4 

(32.6) 

40.8 

The Company has entered into financing obligations to lease certain of its properties as discussed further in Note 12, "Financing 
Obligations." Depreciation of assets held under financing obligations is included in depreciation expense. The gross amounts of 
land, building and leasehold improvements and related depreciation recorded under financing obligations, included in the table 
above, were as follows (in millions):

Land, building and leasehold improvements     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Less: accumulated depreciation     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 

75.4  $ 

(39.2)   

36.2  $ 

77.4 

(38.7) 

38.7 

December 31, 2021

December 31, 2020

Note 6—Business Combinations

2021 Business Combinations

In August 2021, the Company completed the acquisition of substantially all of the assets of Contractors Building Supply Co. 
LLC ("CBS"). CBS was a full-service general equipment rental company comprising approximately 190 employees and twelve 
locations serving construction and industrial customers throughout Texas, as well as a location in New Mexico and Tennessee. 
The  acquisition  expands  the  Company's  presence  in  Texas  to  38  physical  locations,  which  collectively  provide  general  and 
specialty equipment rental solutions and related services. The aggregate consideration was approximately $190.3 million. The 
acquisition and related fees and expenses were funded through available cash and drawings on the senior secured asset-based 
revolving credit facility.

In  November  2021,  the  Company  completed  the  acquisition  of  substantially  all  of  the  assets  of  Rapid  Equipment  Rental 
Limited ("Rapid"). Rapid was a full-service general equipment rental company comprising approximately 110 employees and 
seven  locations  serving  construction  and  industrial  customers  throughout  the  Greater  Toronto  Area.  The  aggregate 
consideration  was  approximately  $75.4  million  and  is  subject  to  a  potential  working  capital  adjustment.  The  acquisition  and 
related fees and expenses were funded through available cash and drawings on the senior secured asset-based revolving credit 
facility.

52

 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table summarizes the purchase price allocation of the assets acquired and liabilities assumed (in millions):

Accounts receivable      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

11.1  $ 

CBS

Rapid

Other current assets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rental equipment      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles(a)
Total identifiable assets acquired     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net identifiable assets acquired    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill(b)      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net assets acquired       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1.8

99.3

7.6

38.2

158.0

3.8

154.2

36.1

190.3  $ 

(a)  The following table reflects the fair values and useful lives of the acquired intangible assets identified (in millions):

CBS

Rapid

Life (years)

Customer relationships      . . . . . . . . . . . . . . . . . . $ 

Non-compete agreements    . . . . . . . . . . . . . . . .

$ 

35.0  $ 
3.2 
38.2  $ 

14.2 
0.3 
14.5 

6.3 

1.2

46.4

2.1

14.5

70.5

8.0

62.5

12.9

75.4 

14
5

(b)    The  level  of  goodwill  that  resulted  from  the  acquisitions  is  primarily  reflective  of  operational  synergies  that  the  Company  expects  to 
achieve  that  are  not  associated  with  identifiable  assets,  the  value  of  CBS's  and  Rapid's  assembled  workforce  and  new  customer 
relationships expected to arise from the acquisition. All of the goodwill is expected to be deductible for income tax purposes.

The assets and liabilities for CBS and Rapid were recorded as of August 30, 2021 and November 15, 2021, respectively. The 
results  of  operations  are  included  in  the  Company's  consolidated  results  of  operations  as  of  such  dates.  Total  revenue  and 
income before taxes for CBS included in the consolidated statement of operations since the acquisition date are $22.0 million 
and $5.4 million, respectively, and for Rapid are $2.7 million and $0.2 million, respectively.

Pro Forma Supplementary Data

The  unaudited  pro  forma  supplementary  data  presented  in  the  table  below  (in  millions)  gives  effect  to  the  material  2021 
acquisitions, CBS and Rapid, as if they had been completed on January 1, 2020. The unaudited pro forma supplementary data is 
provided for informational purposes only and is not indicative of the Company's results of operations had the acquisitions been 
completed on the above date, nor is it indicative of the Company's future results.   

Historic/pro forma total revenues      . . . . . . . . . . . $ 2,073.1  $  42.9  $  22.0  $ 2,138.0  $ 1,781.3  $  64.3  $  21.6  $ 1,867.2 

Year Ended December 31, 2021

Year Ended December 31, 2020

Herc

CBS

Rapid

Total

Herc

CBS

Rapid

Total

Historic/combined pretax income (loss)   . . . . . .
Pro forma adjustments to consolidated pretax 
income (loss):

Impact of fair value adjustments/useful life 
changes on depreciation(a) . . . . . . . . . . . . . . . .
Intangible asset amortization(b)
      . . . . . . . . . . . .
Interest expense(c)
        . . . . . . . . . . . . . . . . . . . . . .
Elimination of historic interest(d)   . . . . . . . . . .
Elimination of merger related costs(e)
       . . . . . . .
Pro forma pretax income    . . . . . . . . . . . . . . . . . .

  290.4   

6.5   

(1.9)   295.0 

94.1   

3.2   

0.6   

97.9 

2.8   

(3.3)  

(1.7)  

1.1   

0.3   

(4.4)  

(1.6)  

(1.1)  

1.3   

0.3   

(1.6) 

(4.9) 

(2.8) 

2.4 

0.6 

$  288.7 

3.3   

(5.0)  

(3.0)  

2.2   

—   

(2.6)  

(1.8)  

(1.2)  

1.4   

—   

0.7 

(6.8) 

(4.2) 

3.6 

— 

$  91.2 

(a)  Depreciation of rental equipment were adjusted for the fair value at acquisition and changes in useful lives of equipment acquired.
(b)  Intangible asset amortization was adjusted to include amortization of the acquired intangible assets.

53

 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(c)  As  discussed  above,  the  Company  funded  the  CBS  and  Rapid  acquisitions  using  drawings  on  its  ABL  facility.  Interest  expense  was 

adjusted to reflect interest on the ABL facility borrowings.

(d) Historic interest on debt that is not part of the combined entity was eliminated. 
(e) Merger related direct costs primarily comprised of financial and legal advisory fees associated with the CBS and Rapid acquisitions were 

eliminated as they were assumed to have been recognized prior to the pro forma acquisition date.

In  addition  to  the  acquisitions  of  CBS  and  Rapid,  the  Company  completed  the  acquisitions  of  nine  additional  companies, 
totaling  14  locations,  throughout  2021.    During  the  second  quarter,  the  Company  acquired  San  Mateo  Rentals  and  Jim-N-I 
Rentals,  Inc.  In  the  third  quarter,  the  Company  completed  the  acquisition  of  Dwight  Crane  Ltd.  along  with  its  U.S.  based 
affiliate, LRX LLC. In the fourth quarter, the Company completed the acquisition of Reliable Equipment, LLC, SkyKing Lift 
Rentals, Atlantic Aerials, Inc., Central Valley Shoring, Priority Rental and Temp-Power. 

2020 Business Combination

In  December  2020,  the  Company  completed  the  acquisition  of  Champion  Rentals,  Inc.  ("Champion").  Champion  was  a  full-
service general equipment rental company comprising approximately 100 employees and four locations serving contractors and 
industrial, manufacturing and government customers in the Houston metropolitan area. The acquisition of Champion expanded 
the  Company's  Houston-area  presence  to  12  physical  locations,  which  collectively  provide  general  and  specialty  equipment 
rental solutions and related services. The aggregate consideration paid was approximately $47.4 million. The acquisition and 
related fees and expenses were funded through cash on hand.

The following table summarizes the purchase price allocation of the assets acquired and liabilities assumed (in millions):

Accounts receivable    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Other current assets    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rental equipment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property and equipment      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles(a)        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total identifiable assets acquired      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net identifiable assets acquired      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill(b)
Net assets acquired     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(a)   The following table reflects the fair values and useful lives of the acquired intangible assets identified (in millions):

Customer relationships        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Non-compete agreements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 

Fair value

Life (years)

7.1 

0.2

7.3 

14

5

2.9 

0.4

27.9

2.1

7.3

40.6

0.1

40.5

6.9

47.4 

(b)    The  level  of  goodwill  that  resulted  from  the  acquisition  is  primarily  reflective  of  Champion's  going-concern  value,  the  value  of 
Champion's assembled workforce, new customer relationships expected to arise from the acquisition and operational synergies that the 
Company expects to achieve that are not associated with identifiable assets. All of the goodwill is expected to be deductible for income 
tax purposes.

The assets and liabilities were recorded as of December 30, 2020 and the results of operations are included in the Company's 
consolidated results of operations as of that date. Pro-forma operating results, as if the Company had completed the acquisition 
at the beginning of the periods presented, are not significant to the Company's consolidated statements of operations and are not 
presented.

Note 7—Goodwill and Intangible Assets 

Goodwill

The Company performed its annual goodwill impairment test as of October 1 and determined that no impairment existed for the 
years ended December 31, 2021 and 2020.

54

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following summarizes the Company's goodwill (in millions):

Balance at the beginning of the period:

Goodwill        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Accumulated impairment losses      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Currency translation     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at the end of the period:

Goodwill        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated impairment losses      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 

Intangible Assets

Years Ended December 31,

2021

2020

775.4  $ 
(674.9)   
100.5 

131.1 

(0.1)   

906.5 
(675.0)   
231.5  $ 

768.5 
(674.9) 
93.6 

6.9 
— 

775.4 
(674.9) 
100.5 

The  Company  performed  its  annual  impairment  test  of  indefinite-lived  intangible  assets  as  of  October  1  and  assessed  finite-
lived  intangible  assets  for  impairment  triggers  and  determined  that  no  impairment  existed  for  the  years  ended  December  31, 
2021 and 2020. 

Intangible assets, net, consisted of the following major classes (in millions):

December 31, 2021

Gross Carrying 
Amount

Accumulated 
Amortization

Net Carrying 
Value

Finite-lived intangible assets:

Customer-related and non-compete agreements       . . . . . . . . . . . . . . . . . . . $ 
Internally developed software(a)      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113.7  $ 

(15.0)  $ 

49.6 

163.3 

(30.5)   

(45.5)   

Indefinite-lived intangible assets:

Trade name     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

270.9 

— 

Total intangible assets, net     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

434.2  $ 

(45.5)  $ 

(a)  

Includes capitalized costs of $7.4 million yet to be placed into service. 

98.7 

19.1 

117.8 

270.9 

388.7 

December 31, 2020

Gross Carrying
Amount

Accumulated
Amortization

Net Carrying 
Value

Finite-lived intangible assets:

Customer-related and non-compete agreements       . . . . . . . . . . . . . . . . . . . $ 
Internally developed software(a)      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indefinite-lived intangible assets:

Trade name     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total intangible assets, net     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(a)  

Includes capitalized costs of $1.2 million yet to be placed into service. 

18.7  $ 
39.9 
58.6 

270.6 
329.2  $ 

(10.0)  $ 
(23.3)   
(33.3)   

— 
(33.3)  $ 

8.7 
16.6 
25.3 

270.6 
295.9 

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For all intangible assets acquired during the year ended December 31, 2021, customer relationships have a weighted-average 
useful life of 11.7 years and non-compete agreements and other have a weighted-average useful life of 5.9 years.

Amortization  of  intangible  assets  for  the  years  ended  December  31,  2021,  2020  and  2019  was  approximately  $12.4  million, 
$8.0 million and $7.0 million, respectively. Based on the amortizable assets in-service as of December 31, 2021, the Company 
expects  amortization  expense  to  be  approximately  $22.2  million  in  2022,  $18.0  million  in  2023,  $9.6  million  in  2024,  $9.6 
million in 2025, $9.3 million in 2026, and $41.7 million thereafter. 

Note 8—Impairment

During the fourth quarter of 2021, the Company performed an impairment assessment of certain rental equipment and recorded 
an impairment charge of $2.8 million.

During  the  second  quarter  of  2021,  an  impairment  charge  of  $0.4  million  was  recorded  related  to  a  ROU  asset  for  a  leased 
location closed in the second quarter of 2019.

During the fourth quarter of 2020, the Company performed an impairment assessment of certain rental equipment and recorded 
an impairment charge of $4.8 million. Additionally, the Company recorded an impairment charge of $1.1 million related to a 
financial reporting and consolidation system that was replaced during the fourth quarter of 2020. 

During  the  second  quarter  of  2020,  the  Company  recorded  an  ROU  asset  impairment  charge  of  $1.7  million  related  to  two 
leased  locations  that  were  closed  during  the  second  quarter  of  2019  and  a  $1.5  million  charge  in  connection  with  assets 
classified as held for sale at June 30, 2020. 

During the first quarter of 2020, the Company recorded an impairment charge of $6.3 million on a long-term receivable related 
to a previous joint venture sale, the remaining balances of $4.0 million and $6.2 million are included in "Other current assets" 
and "Other long-term assets," respectively, in the consolidated balance sheets.

As  of  December  31,  2019,  the  Company's  assets  held  for  sale  consisted  of  the  net  assets  of  its  remaining  international 
operations outside of North America. An impairment analysis was performed and an impairment charge of approximately $4.0 
million was recorded during the year ended December 31, 2019. In April 2020, the Company closed on the sale, which was 
comprised of six locations, for total proceeds of $24.5 million and realized a loss on the sale of $2.8 million that was recorded 
in "Other income (expense), net" in the consolidated statements of operations.

Note 9—Leases  

The Company leases real estate, office equipment and service vehicles. The Company's leases have remaining lease terms of up 
to 17 years, some of which include options to extend the leases for up to 20 years. The Company has included the initial lease 
term and, in the case where there are options to extend, will include the option to extend if it has determined that it reasonably 
certain that the Company would exercise those options.  

The Company also leases certain equipment that it rents to its customers where the payments vary based upon the amount of 
time the equipment is on rent. There are no fixed payments on these leases and, therefore, no lease liability or ROU assets have 
been recorded. Leases with an initial term of 12 months or less are not recorded on the balance sheet. Lease expense for these 
leases is recognized on a straight-line basis over the lease term. 

The Company adopted Topic 842 on its effective date of January 1, 2019 using a modified retrospective transition approach; as 
such, Topic 842 was not applied to periods prior and the adoption had no impact on the Company's previously reported results.

56

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The components of lease expense consist of the following (in millions): 

Classification

Operating lease cost(a)       . . . . . . . . . . . . . . Direct operating
Finance lease cost:

Amortization of ROU assets       . . . . . . . . Depreciation and amortization(b)
Interest on lease liabilities    . . . . . . . . . . Interest expense, net

Sublease income      . . . . . . . . . . . . . . . . . . Equipment rental revenue

Year Ended December 31, 

2021

2020

$ 

115.0  $ 

83.1 

14.5 

1.3 

(72.5)   

58.3  $ 

11.1 

1.5 

(46.6) 

49.1 

Net lease cost     . . . . . . . . . . . . . . . . . . . . .

$ 

(a)   Includes short-term leases of $58.6 million and $31.4 million for the year ended December 31, 2021 and December 31, 2020, respectively, and variable 

lease costs of $5.1 million and $5.2 million for the year ended December 31, 2021 and December 31, 2020, respectively. 

(b)   Depreciation and amortization is included with direct operating expense.

Balance sheet information related to leases consists of the following (in millions):

Classification

December 31, 2021

December 31, 2020

Assets

Operating lease ROU assets      . . Right-of-use assets
Finance lease ROU assets       . . . . Property and equipment, net(a)
Total leased assets      . . . . . . . . . .
Liabilities

Current

Operating         . . . . . . . . . . . . . . Current maturities of operating lease liabilities

Finance     . . . . . . . . . . . . . . . .

Current maturities of long-term debt and financing 
obligations

Non-current

Operating         . . . . . . . . . . . . . . Operating lease liabilities

Finance     . . . . . . . . . . . . . . . . Long-term debt, net

$ 

$ 

$ 

413.7  $ 

52.0 

465.7  $ 

38.7  $ 

11.4 

387.4 

41.2 

Total lease liabilities      . . . . . . . .

$ 

478.7  $ 

255.9 

40.8 

296.7 

32.1 

12.2 

234.1 

28.6 

307.0 

(a) Finance lease right-of-use assets are recorded net of accumulated amortization of $30.8 million and $32.6 million for the year ended December 31, 2021 and 
December 31, 2020, respectively. 

Weighted average remaining lease term:

Operating leases        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance leases     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average discount rate:

Operating leases        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance leases     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2021

2020

14.0

5.4

 2.94 %

 2.78 %

10.6

5.6

 3.41 %

 3.24 %

57

 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Cash flow information related to leases consists of the following (in millions):

Years Ended December 31,

2021

2020

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from operating leases      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

39.7  $ 

Operating cash flows from finance leases      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financing cash flows from finance leases     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Right-of-use assets obtained in exchange for lease obligations:

Operating leases         . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finance leases    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Maturities of lease liabilities are as follows (in millions):

1.3 

9.6 

268.5 

22.5 

35.5 

1.5 

10.8 

144.4 

1.4 

Operating Leases

Finance Leases

2022     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
2023     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2025     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2026     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

After 2026      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total lease payments    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Interest       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Present value of lease liabilities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

50.3  $ 

53.0 

48.3 

42.0 

39.1 

292.0 

524.7 

(98.6)   

426.1  $ 

12.6 

9.8 

9.4 

9.3 

8.0 

7.3 

56.4 

(3.8) 

52.6 

 Note 10—Accrued Liabilities

Accrued liabilities consists of the following (in millions):

December 31, 2021

December 31, 2020

Accrued compensation and benefit costs     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

55.2  $ 

Rebate accrual     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Taxes payable      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer related deferrals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition holdbacks     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Insurance reserves   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32.1 

36.9 
31.5 

13.7 

13.3 

7.3 

5.4 

33.4 

31.9 

29.1 
31.3 

13.5 

2.4 

7.8 

4.9 

Total accrued liabilities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

195.4  $ 

154.3 

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 11—Debt

The Company's debt consists of the following (in millions): 

Weighted 
Average Effective 
Interest Rate at 
December 31, 
2021

Weighted 
Average Stated 
Interest Rate at 
December 31, 
2021

Fixed or 
Floating 
Interest 
Rate

Maturity

December 31,
2021

December 31,
2020

Senior Notes
2027 Notes   . . . . . . . . . . . . . . . . . . . . . . . . .
Other Debt

ABL Credit Facility       . . . . . . . . . . . . . . .
AR Facility      . . . . . . . . . . . . . . . . . . . . . .
Finance lease liabilities      . . . . . . . . . . . . .

Unamortized Debt Issuance Costs(a)
Total debt

Less: Current maturities of long-term debt     
Long-term debt, net   . . . . . . . . . . . . . . . . . .

5.61%

N/A
N/A
2.78%

5.50%

Fixed

2027

$  1,200.0  $  1,200.0 

1.41%
0.86%
N/A

Floating
Floating
Fixed

2024
2022

2022-2029  

456.0 
225.0 
52.6 
(6.1)   

1,927.5 

255.0 
175.0 
40.8 
(7.1) 
1,663.7 

(11.4)   

(12.2) 
$  1,916.1  $  1,651.5 

(a)  Unamortized debt issuance costs totaling $5.0 million and $7.1 million related to the ABL Credit Facility and AR Facility (as each is defined below) as of 

December 31, 2021 and December 31, 2020 are included in "Other long-term assets" in the consolidated balance sheets.

The  effective  interest  rates  for  the  fixed  rate  2027  Notes  (as  defined  below)  includes  the  stated  interest  on  the  notes  and  the 
amortization of any debt issuance costs.

Maturities 

The nominal principal amounts of maturities of debt for each of the periods ending December 31 are as follows (in millions):

2022    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
2023    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2025    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2026    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11.4 

8.8 

689.7 

8.8 

7.8 

After 2026        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,207.1 

Total       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,933.6 

The Company's liquidity needs arise from the funding of its costs of operations and capital expenditures and from debt service 
on its indebtedness. The Company believes that cash generated from operations and cash received from the disposal of rental 
and other equipment, together with amounts available under its senior secured asset-based revolving credit facility (the "ABL 
Credit Facility") and AR Facility (as defined below) will be adequate to permit the Company to meet its obligations over the 
next 12 months. 

Senior Notes

On July 9, 2019, the Company issued $1.2 billion aggregate principal amount of its 5.50% Senior Notes due 2027 (the “2027 
Notes”). Interest on the 2027 Notes accrues at the rate of 5.50% per annum and is payable semi-annually in arrears on January 
15 and July 15. The 2027 Notes will mature on July 15, 2027. 

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Ranking; Guarantees

The 2027 Notes are the Company’s senior unsecured obligations, ranking equally in right of payment with all of the Company’s 
existing and future senior indebtedness, effectively junior to any of the Company’s existing and future secured indebtedness, 
including  the  ABL  Credit  Facility,  to  the  extent  of  the  value  of  the  assets  securing  such  indebtedness,  and  senior  in  right  of 
payment to any of the Company’s existing and future subordinated indebtedness. The 2027 Notes will be guaranteed on a senior 
unsecured basis, subject to limited exceptions including special purpose securitization subsidiaries, by the Company’s current 
and future domestic subsidiaries. 

Redemption

The Company may redeem the 2027 Notes, in whole or in part, at any time prior to July 15, 2022, at a price equal to 100%  of 
the aggregate principal amount thereof, plus the applicable make-whole premium and accrued and unpaid interest, if any, to, but 
excluding, the redemption date. The Company may redeem the 2027 Notes, in whole or in part, at any time (i) on or after July 
15, 2022 and prior to July 15, 2023, at a price equal to 102.750% of the principal amount of the 2027 Notes, (ii) on or after July 
15, 2023 and prior to July 15, 2024, at a price equal to 101.833% of the principal amount of the 2027 Notes, (iii) on or after 
July 15, 2024 and prior to July 15, 2025, at a price equal to 100.917% of the principal amount of the 2027 Notes and (iv) on or 
after  July  15,  2025,  at  a  price  equal  to  100.000%  of  the  principal  amount  of  the  2027  Notes,  in  each  case,  plus  accrued  and 
unpaid  interest,  if  any,  to,  but  not  including,  the  applicable  redemption  date.  In  addition,  at  any  time  on  or  prior  to  July  15, 
2022, the Company may, at its option, redeem up to 40% of the original aggregate principal amount of the 2027 Notes with the 
proceeds of one or more equity offerings at a redemption price of 105.500% of the principal amount of the 2027 Notes, plus 
accrued and unpaid interest, if any, to, but excluding, the date of redemption. 

Covenants

The indenture governing the 2027 Notes contains certain covenants applicable to the Company and its restricted subsidiaries, 
including limitations on liens, indebtedness, mergers, consolidations and acquisitions, sales, transfers and other dispositions of 
assets, loans and other investments, dividends and other distributions, stock repurchases and redemptions and other restricted 
payments, restrictions affecting subsidiaries, transactions with affiliates and designations of unrestricted subsidiaries. Upon the 
occurrence  of  certain  events  constituting  a  change  of  control  triggering  event,  the  Company  is  required  to  make  an  offer  to 
repurchase all of the 2027 Notes (unless otherwise redeemed) at a purchase price equal to 101% of their principal amount, plus 
accrued  and  unpaid  interest,  if  any  to  (but  excluding)  the  repurchase  date.  If  the  Company  sells  assets  under  certain 
circumstances, it must use the proceeds to make an offer to purchase the 2027 Notes at a price equal to 100% of their principal 
amount, plus accrued and unpaid interest, if any, to, but excluding, the repurchase date.

Events of Default

The indenture also provides for customary events of default, including the following (subject to any applicable cure period): 
nonpayment, breach of covenants in the indenture, payment defaults under or acceleration of certain other indebtedness, failure 
to discharge certain judgments and certain events of bankruptcy, insolvency and reorganization. If an event of default occurs or 
is continuing, the trustee or the holders of at least 30% in aggregate principal amount of the 2027 Notes then outstanding may 
declare the principal of, premium, if any, and accrued and unpaid interest, if any, to be due and payable immediately.

ABL Credit Facility

On July 31, 2019, Herc Holdings, Herc and certain other subsidiaries of Herc Holdings entered into a credit agreement with 
respect to a senior secured asset-based revolving credit facility. The ABL Credit Facility provides (subject to availability under 
a  borrowing  base)  for  aggregate  maximum  borrowings  of  up  to  $1,750  million  under  a  revolving  loan  facility.  Up  to  $250 
million  of  the  revolving  loan  facility  is  available  for  the  issuance  of  letters  of  credit,  subject  to  certain  conditions  including 
issuing lender participation. Subject to the satisfaction of certain conditions and limitations, the ABL Credit Facility allows for 
the addition of incremental revolving commitments and/or incremental term loans. 

Maturity 

The ABL Credit Facility matures on July 31, 2024. 

60

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Guarantees; Collateral/Security 

The obligations of each of the borrowers under the ABL Credit Facility are guaranteed by each of Herc Holdings’ direct and 
indirect  U.S.  and  Canadian  subsidiaries,  with  certain  exceptions,  including  special  purpose  securitization  subsidiaries.  The 
obligations  of  the  borrowers  under  the  ABL  Credit  Facility  and  the  guarantees  thereof  are  secured  by  security  interests  in 
substantially  all  of  the  assets  of  each  borrower  and  guarantor,  including  pledges  of  all  the  capital  stock  of  all  of  their  direct 
subsidiaries, with certain exceptions. The liens securing the ABL Credit Facility are subject to certain exceptions.  Also, subject 
to certain limitations and conditions, the ABL Credit Facility permits the incurrence of future secured debt on a basis either pari 
passu with, or subordinated to, the liens securing the ABL Credit Facility. 

Interest 

The  interest  rates  applicable  to  any  loans  under  the  ABL  Credit  Facility  are  based,  at  the  option  of  the  borrowers,  on  (i)  a 
floating rate based on LIBOR (for loans denominated in U.S. dollars) or CDOR (for loans denominated in Canadian dollars) 
plus  an initial margin of 1.50%  per  annum or  (ii)  a base  rate  plus  an initial  margin of 0.50%, in each  case,  where margin  is 
adjusted under the ABL Credit Facility based on the quarterly average excess availability under the ABL Credit Facility.

Covenants

The ABL Credit Facility contains a number of covenants that, among other things, limit or restrict the ability of the borrowers 
and  their  subsidiaries  to  incur  additional  indebtedness,  prepay  other  indebtedness,  make  dividends  and  other  restricted 
payments, create or incur liens, make acquisitions and other investments, engage in mergers, consolidations or sales of assets, 
engage in certain transactions with affiliates, and enter into certain restrictive agreements limiting the ability to create or incur 
liens.  In addition, under the ABL Credit Facility, upon excess availability falling below certain levels, the borrowers will be 
required  to  comply  with  a  minimum  fixed  charge  coverage  ratio  of  no  less  than  1.00:1.00.  As  of  December  31,  2021,  the 
appropriate levels of liquidity have been maintained, therefore this financial maintenance covenant is not applicable.

Events of Default

The ABL Credit Facility provides that the occurrence of any of the following events will constitute an event of default: payment 
default, breach of representation or warranty, covenant breach, cross default to other material indebtedness, certain bankruptcy 
events, dissolution, invalidity of the credit agreement or any intercreditor agreement (if any), judgment in excess of a certain 
monetary threshold, any security or guarantee documents cease to be in effect, an ERISA event, pension event or a change of 
control. Upon the occurrence and during the continuation of an event of default, the agent may exercise remedies on behalf of 
the lenders, including accelerating the repayment of outstanding loans under the ABL Credit Facility. 

Accounts Receivable Securitization Facility

In  September  2018,  the  Company  entered  into  an  accounts  receivable  securitization  facility  (the  "AR  Facility").  The  AR 
Facility was amended in August 2021 to extend the maturity date to August 31, 2022 and increase the aggregate commitments 
from $175 million to $200 million.  In October 2021, the Company increased the aggregate commitments to $225 million.  In 
connection with the AR Facility, Herc and one of its wholly-owned subsidiaries sell their accounts receivables on an ongoing 
basis to Herc Receivables U.S. LLC, a wholly-owned special-purpose entity (the "SPE"). The SPE's sole business consists of 
the purchase by the SPE of accounts receivable from Herc and the Herc subsidiary seller and borrowing by the SPE against the 
eligible accounts receivable from the lenders under the facility. The borrowings are secured by liens on the accounts receivable 
and other assets of the SPE. Collections on the accounts receivable are used to service the borrowings. The SPE is a separate 
legal  entity  that  is  consolidated  in  the  Company's  financial  statements.  The  SPE  assets  are  owned  by  the  SPE  and  are  not 
available to settle the obligations of the Company or any of its other subsidiaries. Herc is the servicer of the accounts receivable 
under  the  AR  Facility.  All  of  the  obligations  of  the  Herc  subsidiary  seller  and  the  servicer  and  certain  indemnification 
obligations  of  the  SPE  under  the  agreements  governing  the  AR  Facility  are  guaranteed  by  Herc  pursuant  to  a  performance 
guarantee. The AR Facility is excluded from current maturities of long-term debt as the Company has the intent and ability to 
consummate refinancing and extend the term of the agreement. 

The agreements governing the AR Facility contain restrictions and covenants which include limitations applicable to Herc, the 
Herc  subsidiary  seller  and  the  SPE  on  the  creation  of  certain  liens,  and  restrictions  and  covenants  which  include  limitations 
applicable to the SPE on the making of certain restricted payments, and limitations applicable to Herc and the SPE with respect 

61

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

to  certain  corporate  acts  such  as  mergers,  consolidations  and  the  sale  of  substantially  all  assets,  with  certain  exceptions.  The 
Company was in compliance with all such covenants as of December 31, 2021.

The financing agreement with the lenders provides for customary events of default (subject to customary exceptions, thresholds 
and  grace  periods)  including,  without  limitation,  failure  to  perform  covenants,  ineffectiveness  of  transaction  documents, 
invalidity of security interests or failure to cooperate in the administrative agent's assumption of control of accounts, material 
inaccuracy of representations or warranties, failure of certain ratios related to the accounts receivables, specified cross default 
and  cross  acceleration  to  other  material  indebtedness,  certain  bankruptcy  events,  certain  ERISA  events,  material  judgments, 
material adverse effect and change in control. 

Borrowing Capacity and Availability

After outstanding borrowings, the following was available to the Company under the ABL Credit Facility and AR Facility as of 
December 31, 2021 (in millions):

ABL Credit Facility      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
AR Facility    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Letters of Credit

Remaining
Capacity

Availability Under
Borrowing Base
Limitation

1,269.2  $ 
— 
1,269.2  $ 

1,269.2 
— 
1,269.2 

As  of  December  31,  2021,  $24.8  million  of  standby  letters  of  credit  were  issued  and  outstanding,  none  of  which  have  been 
drawn  upon.  The  ABL  Credit  Facility  had  $225.2  million  available  under  the  letter  of  credit  facility  sublimit,  subject  to 
borrowing base restrictions. 

Note 12—Financing Obligations 

In October 2017, Herc consummated a sale-leaseback transaction pursuant to which it sold 42 of its properties located in the 
U.S.  for  gross  proceeds  of  approximately  $119.5  million,  and  during  the  fourth  quarter  of  2018,  entered  into  sale-leaseback 
transactions  with  respect  to  two  additional  properties  for  gross  proceeds  of  $6.4  million.  The  sale  of  the  properties  did  not 
qualify  for  sale-leaseback  accounting  due  to  continuing  involvement  with  the  properties.  Therefore,  the  book  value  of  the 
buildings and land remains on the Company's consolidated balance sheet. 

During  March  2019,  Herc  entered  into  a  sale-leaseback  transaction  for  certain  service  vehicles  that  did  not  qualify  for  sale-
leaseback  accounting,  therefore  the  book  value  of  the  vehicles  remains  on  the  Company's  consolidated  balance  sheet.  Gross 
proceeds from the sale-leaseback transaction were $4.7 million. 

The Company's financing obligations consist of the following (in millions):

Weighted 
Average 
Effective 
Interest Rate at 
December 31, 
2021

Maturity

December 31, 2021

December 31, 2020

Financing obligations       . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.20%

2026-2038 $ 

Unamortized financing issuance costs         . . . . . . . . . . . . . . .

Total financing obligations      . . . . . . . . . . . . . . . . . . . . . . . .

Less: Current maturities of financing obligations     . . . . . . .
Financing obligations, net    . . . . . . . . . . . . . . . . . . . . . . . . .

$ 

117.2  $ 

(2.2)   

115.0 

(3.8)   
111.2  $ 

120.5 

(2.4) 

118.1 

(3.6) 
114.5 

62

 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

As  of  December  31,  2021,  future  minimum  financing  payments  for  the  agreements  referred  to  above  are  as  follows  (in 
millions):

2022     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
2023     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2025     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2026     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thereafter        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum financing obligations payments      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Obligations subject to non-cash gain on future sale of property    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less amount representing interest (at a weighted-average interest rate of 5.20%)     . . . . . . . . . . . . . . . . . . . . .

Total financing obligations     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

9.6 

9.6 

9.6 

9.6 

9.3 

95.6 

143.3 

34.7 

(60.8) 

117.2 

Note 13—Employee Retirement Benefits

401(k) Savings Plan and Other Defined Contribution Plan

On July 1, 2016, the Company established the Herc Holdings Savings Plan covering all of its U.S. employees. Contributions to 
the plans are made by both the employee and the Company. Company contributions to these plans are based on the level of 
employee  contributions  and  formulas  determined  by  the  Company.  Expenses  for  the  defined  contribution  plans  for  the  years 
ended December 31, 2021, 2020 and 2019 were approximately $12.8 million, $10.9 million and $11.4 million, respectively.

Defined Benefit Pension and Postretirement Plans

The  Company  sponsors  the  Herc  Holdings  Retirement  Plan  (the  "Plan"),  a  U.S.  qualified  pension  plan.  The  Plan  has  been 
frozen to new participants since it was established in July 2016.   

Postretirement  benefits,  other  than  pensions,  provide  healthcare  benefits,  and  in  some  instances,  life  insurance  benefits  for 
certain eligible retired employees in the U.S.

The Company reflects the funded status of defined benefit pension and other postretirement benefit plans as an asset or liability. 
This  amount  is  defined  as  the  difference  between  the  fair  value  of  plan  assets  and  the  benefit  obligation.  The  Company  is 
required  to  recognize  as  a  component  of  other  comprehensive  income  (loss),  net  of  tax,  the  actuarial  gains/losses  and  prior 
service credits that arise but were not previously required to be recognized as components of net periodic benefit cost. Other 
comprehensive income (loss) is adjusted as these amounts are later recognized in the statement of operations as components of 
net periodic benefit cost.

The Company’s policy for funded plans is to contribute, at a minimum, amounts required by applicable laws, regulations and 
union agreements. The Plan represents approximately 99% of the Company's defined benefit plan obligations and 100% of its 
plan assets. The Company did not make a contribution in 2021, however, made cash contributions to the Plan of $2.5 million 
and $2.8 million in 2020 and 2019, respectively. The level of future contributions will vary and is dependent on a number of 
factors  including  investment  returns,  interest  rate  fluctuations,  plan  demographics,  funding  regulations  and  the  results  of  the 
final actuarial valuation.

Additionally,  pursuant  to  various  collective  bargaining  agreements,  certain  union-represented  employees  participate  in 
multiemployer pension plans.

63

 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The  following  table  provides  a  reconciliation  of  benefit  obligations  and  plan  assets  of  the  Company’s  pension  plans  and 
postretirement benefit plans (in millions):

Pension

Postretirement

2021

2020

2021

2020

Change in Projected Benefit Obligations

Benefit obligations at beginning of year        . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

176.8  $ 

163.5  $ 

1.1  $ 

Interest cost     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Plan settlements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefits paid     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Actuarial (gain) loss       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4.1 

(5.9)   

(0.3)   

(6.3)   

5.1 

(8.0)   

(0.3)   

16.5 

— 

— 

— 

(0.1)   

Benefit obligations at end of year     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

168.4  $ 

176.8  $ 

1.0  $ 

Change in Fair Value of Plan Assets
Fair value of plan assets at beginning of year     . . . . . . . . . . . . . . . . . . . . . . . . $ 
Actual return on plan assets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contribution     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Plan settlements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefits paid     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

157.5  $ 

143.7  $ 

—  $ 

5.1 

— 

(5.9)   

(0.3)   

19.6 

2.5 

(8.0)   

(0.3)   

— 

— 

— 

— 

Fair value of plan assets at end of year      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

156.4  $ 

157.5  $ 

—  $ 

1.0 

— 

— 

— 

0.1 

1.1 

— 

— 

— 

— 

— 

— 

Funded Status       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(12.0)  $ 

(19.3)  $ 

(1.0)  $ 

(1.1) 

Accumulated benefit obligations       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

168.4  $ 

176.8 

Pension

Postretirement 

2021

2020

2021

2020

Amounts Recognized in Balance Sheet

Accrued liabilities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(0.1) 

$ 

(0.1) 

$ 

(0.1) 

$ 

(0.1) 

Other long-term liabilities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(11.9) 

(19.2) 

(0.9) 

(1.0) 

Net amount recognized    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  (12.0) 

$  (19.3) 

$ 

(1.0) 

$ 

(1.1) 

Amounts Recognized in Accumulated Other Comprehensive Loss
Net actuarial gain (loss)   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  (15.7) 
— 
Prior service credits   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  (15.7) 

$  (21.7) 
0.1 
$  (21.6) 

$ 

$ 

0.2 
— 
0.2 

$ 

$ 

0.2 
— 
0.2 

Weighted‑Average Assumptions Used to Determine Projected Benefit Obligations
 2.7 %
Discount rate      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Average rate of increase in compensation     . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest credit rate    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Initial healthcare cost trend rate   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ultimate healthcare cost trend rate     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 — %

 3.8 %
N/A

N/A

 2.3 %

 — %

 3.8 %
N/A

N/A

 2.7 %

 — %

 — %
 5.6 %

 4.0 %

 2.2 %

 — %

 — %
 5.5 %

 4.5 %

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The benefit obligations and fair value of plan assets for the Company’s qualified and non-qualified pension and postretirement 
plans with projected benefit obligations or accumulated benefit obligations in excess of plan assets are as follows (in millions):

Plans with Benefit Obligations in Excess of Plan Assets

Projected benefit obligations    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  168.4  $  176.8  $ 

1.0  $ 

Accumulated benefit obligations      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

  168.4 

Fair value of plan assets       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

  156.4 

176.8 

157.5 

— 

— 

1.1 

— 

— 

Pension

Postretirement

2021

2020

2021

2020

The following table sets forth the net periodic pension cost (benefit) (in millions): 

Components of Net Periodic Pension Cost (Benefit)

Interest cost     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Expected return on plan assets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amortization of actuarial net loss      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlement loss     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net periodic pension cost (benefit)    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(1.3) 

$ 

Years Ended December 31, 
2020

2019

2021

4.1 

$ 

5.1 

$ 

6.2 

(6.5) 

0.5 

0.6 

(6.1) 

(5.2) 

0.7 

1.0 

0.7 

1.1 

0.8 

2.9 

$ 

Weighted‑Average Assumptions Used to Determine Net Periodic Pension Cost (Benefit)
Discount rate      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected return on assets       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Average rate of increase in compensation     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest credit rate    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 2.3 %

 4.8 %

 — %

 3.8 %

 3.2 %

 5.2 %

 — %

 3.8 %

 4.3 %

 5.8 %

 — %

 3.8 %

The net periodic postretirement cost was immaterial in 2021, 2020 and 2019.

The  discount  rate  reflects  the  rate  the  Company  would  have  to  pay  to  purchase  high-quality  investments  that  would  provide 
cash sufficient to settle its current pension obligations. The discount rate is determined based on a range of factors, including 
the  rates  of  return  on  high-quality,  fixed-income  corporate  bonds  and  the  related  expected  duration  of  the  obligations.  The 
discount rate for the Plan is based on the rate from the Mercer Pension Discount Curve-Above Mean Yield that is appropriate 
for the duration of the obligations. The discount rate used to measure the pension obligation at the end of the year is also used to 
measure pension cost in the following year. 

The expected return on plan assets for the U.S. qualified plan is based on expected future investment returns considering the 
target investment mix of plan assets. It reflects the average rate of earnings expected on the funds invested, or to be invested, to 
provide for the benefits included in the projected benefit obligations. In determining the expected long-term rate of return on 
plan  assets,  the  Company  considers  the  relative  weighting  of  plan  assets,  the  historical  performance  of  total  plan  assets  and 
individual asset classes and economic and other indicators of future performance.

There was no average rate of increase in compensation for 2021, 2020 or 2019 as there are no longer any employees in the Plan 
accruing benefits. 

The ultimate healthcare cost trend rates for the postretirement benefit plans are expected to be reached in 2046. 

Plan Assets

The Company has a long-term investment outlook for its Plan assets, which is consistent with the long-term nature of the Plan's 
respective liabilities. 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The Plan currently has a target asset allocation of 25% equity and 75% fixed income. The equity portion of the assets is actively 
managed in U.S. small/mid cap and international funds and a small allocation to a passively managed U.S. large cap index fund. 
The  fixed  income  portion  of  the  assets  is  actively  managed  in  long/intermediate  duration  government/credit  funds  and  small 
allocations to an actively managed high yield fund, a bank loan fund, a preferred securities fund and an emerging market debt 
fund. A modest amount of cash is maintained to facilitate payment of benefits and plan expenses.

The fair value measurements of most plan assets are based upon significant other observable inputs (Level 2), except for the 
high yield mutual fund and cash which are based upon quoted market prices in active markets for identical assets (Level 1). The 
following represents the Company's pension plan assets (in millions): 

Asset Category

December 31, 2021

December 31, 2020

Cash     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Short Term Investments      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.0  $ 

1.4 

Equity Securities:

U.S. Large Cap     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. Mid Cap       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. Small Cap     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Developed      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

International Emerging Markets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fixed Income Securities:

U.S. Treasuries     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Corporate Bonds       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Government Bonds       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Municipal Bonds       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mortgage-Backed Securities       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Asset-Backed Securities    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Bank Loans       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Preferreds      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16.1 
2.7 

1.2 

15.2 

3.9 

28.7 

53.0 

9.4 

3.3 

2.3 

1.1 

7.9 

7.7 

0.5 

3.0 

1.5 

19.4 
3.5 

0.5 

17.9 

6.5 

22.9 

49.8 

10.3 

3.1 

2.3 

2.1 

7.4 

7.3 

— 

Total fair value of pension plan assets        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

156.4  $ 

157.5 

Estimated Future Benefit Payments

The following table presents estimated future benefit payments (in millions): 

2021       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
2022       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2026-2030   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 

Pension

Postretirement

7.5  $ 
8.0 
9.1 
10.0 
11.5 
65.4 
111.5  $ 

0.1 
0.1 
0.1 
0.1 
0.1 
0.3 
0.8 

Note 14—Stock-Based Compensation

On May 17, 2018, the Herc Holdings Inc. 2018 Omnibus Incentive Plan (the "2018 Omnibus Plan") was approved and replaced 
the  Herc  Holdings  Inc.  2008  Omnibus  Incentive  Plan.  The  2018  Omnibus  Plan  provides  for  grants  of  both  equity  and  cash 
awards, including non-qualified stock options, incentive stock options, stock appreciation rights, performance awards (shares 
and  units),  restricted  awards  (shares  and  units)  and  deferred  stock  units  to  key  executives,  employees,  non-management 

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

directors and non-employee consultants. The total number of common shares authorized for issuance under the 2018 Omnibus 
Plan is 2,200,000, of which approximately 1,441,000 remains available as of December 31, 2021 for future incentive awards. 

Stock-based  compensation  awards  are  measured  on  their  grant  date  using  a  fair  value  method  and  are  recognized  in  the 
statement  of  operations  over  the  requisite  service  period.  The  Company's  stock-based  compensation  expense  is  included  in 
“Selling, general and administrative” expense in the Company's consolidated statements of operations. 

The following table summarizes the expenses and associated income tax benefits recognized (in millions):

Year Ended December 31, 

2021

2020

2019

Compensation expense      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

Income tax benefit     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

23.3  $ 

(6.0)   

17.3  $ 

16.4  $ 

(4.2)   

12.2  $ 

19.5 

(5.1) 

14.4 

As  of  December  31,  2021,  there  was  $25.9  million  of  total  unrecognized  compensation  cost  related  to  non-vested  restricted 
stock  units  ("RSUs")  and  performance  stock  units  ("PSUs").  The  total  unrecognized  compensation  cost  is  expected  to  be 
recognized over the remaining 1.2 years, on a weighted average basis, of the requisite service period that began on the grant 
dates.

Stock Options

All stock options granted had a per-share exercise price of not less than the fair market value of one share of common stock on 
the  grant  date.  Stock  options  vest  based  on  a  minimum  period  of  service  or  the  occurrence  of  events  (such  as  a  change  in 
control, as defined in the 2018 Omnibus Plan). No stock options are exercisable after ten years from the grant date.

The Company’s practice is to grant stock options at fair market value. Outstanding options vest over four years with terms of 
seven years to 10 years, assuming continued employment with certain exceptions. Vesting of the option awards is contingent 
upon  meeting  certain  service  conditions.  The  fair  value  of  option  grants  is  estimated  using  the  Black-Scholes  option  pricing 
model.  The  fair  value  is  then  amortized  on  a  straight-line  basis  over  the  requisite  service  periods  of  the  awards,  which  is 
generally  the  vesting  period.  Use  of  a  valuation  model  requires  management  to  make  certain  assumptions  with  respect  to 
selected  model  inputs.  The  risk-free  interest  rate  is  based  on  U.S.  Treasury  zero-coupon  issues  with  a  remaining  term  which 
approximates the expected life assumed at the date of grant. The compensation expense recognized for all stock-based awards is 
net of estimated forfeitures. Forfeitures were estimated based on an analysis of actual option forfeitures. There were no stock 
options granted during 2021, 2020 or 2019.

A summary of option activity is presented below.

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Term (Years)

Aggregate 
Intrinsic
Value (in 
millions of 
dollars)

Options

Outstanding at December 31, 2020       . . . . . . . . . . . . . . . . . . . . . . . . .

155,591  $ 

Granted        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 

Exercised      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(58,863)   

Forfeited or expired      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 

Outstanding at December 31, 2021       . . . . . . . . . . . . . . . . . . . . . . . . .

96,728  $ 

Expected to Vest at December 31, 2021      . . . . . . . . . . . . . . . . . . . . .

—  $ 

Exercisable at December 31, 2021    . . . . . . . . . . . . . . . . . . . . . . . . . .

96,728  $ 

41.38 

— 

37.86 

— 

43.48 

— 

43.48 

—  $ 

1.2 $ 

— 

10.9 

67

 
 
 
 
 
 
 
 
 
 
 
 
 
      
1.6

3.4

3.1

0.3 

0.8 

0.1 

HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Stock options as of December 31, 2021:

Options Outstanding

Options Exercisable

Range of Exercise Prices

  $30.01-40.00      . . . . . . . . . . . . . . . . . . . . . . . .

  50.01-60.00      . . . . . . . . . . . . . . . . . . . . . . . . .

  70.01-80.00      . . . . . . . . . . . . . . . . . . . . . . . . .

Number 
Outstanding

61,314 

27,529 

7,885 

Weighted
Average
Exercise
Price

33.19 

58.78 

70.14 

Weighted
Average
Remaining
Contractual
Term 
(Years)

Number 
Outstanding

1.6  

3.4  

3.1  

61,314 

27,529 

7,885 

Weighted
Average
Exercise
Price

33.19 

58.78 

70.14 

96,728  $  43.48 

96,728  $ 

43.48 

Weighted
Average
Remaining
Contractual
Term 
(Years)

Additional information pertaining to stock option activity is as follows (in millions):

Aggregate intrinsic value of stock options exercised    . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

4.6  $ 

3.7  $ 

Cash received from the exercise of stock options      . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax benefit realized on exercise of stock options         . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.2 

1.2 

5.6 

1.0 

Year Ended December 31, 

2021

2020

2019

Performance Stock Units

PSUs  will  vest  based  on  the  achievement  of  pre-determined  performance  goals  over  performance  periods  determined  by  the 
Company's  Compensation  Committee.  Each  of  the  units  granted  represent  the  right  to  receive  one  share  of  the  Company's 
common  stock  on  a  specified  future  date.  Compensation  expense  for  PSUs  is  based  on  the  grant  date  fair  value  and  is 
recognized ratably over the three year vesting period. In addition to the service vesting condition, the PSUs have an additional 
vesting condition which stipulates the number of units to be awarded being based on the achievement of certain performance 
measures over the applicable measurement period and can range from 0% to 280% of the target. In the event of an employee's 
death or disability, a pro rata portion of the employee's PSUs will vest to the extent performance goals are achieved at the end 
of the performance period.

A summary of the PSU activity is presented below.

Weighted
Average Grant 
Date
Fair Value

Units

Nonvested at December 31, 2020        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

390,765  $ 

Granted     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Performance change      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

126,047 

(81,231)   

(29,801)   

(5,562)   

Nonvested at December 31, 2021        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

400,218  $ 

44.60 

73.61 

64.02 

63.92 

52.30 

48.30 

The weighted average per share grant-date fair values of PSUs granted during 2021, 2020 and 2019 were $73.61, $38.56 and 
$40.79, respectively. The total fair value of PSUs that vested during 2021, 2020 and 2019 were $7.1 million, $6.9 million and 
$3.4 million, respectively.  

PSUs  granted  in  2021  include  vesting  conditions  based  on  the  achievement  of  the  Company's  return  on  invested  capital 
("ROIC") and average rental adjusted EBITDA performance measured over a three-year period starting from the year of grant. 
Almost  all  PSUs  granted  in  2020  and  2019  include  vesting  conditions  based  on  the  achievement  of  the  Company's  ROIC 
performance measured over a three-year period starting from the year of grant. 

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Restricted Stock Units

RSUs granted under the 2018 Omnibus Plan will vest based on a minimum period of service or the occurrence of events (such 
as  a  change  in  control,  as  defined  in  the  2018  Omnibus  Plan)  specified  by  the  Compensation  Committee.  Compensation 
expense for RSUs is based on the grant date fair value and is recognized ratably over the vesting period which generally ranges 
from one year to three years. 

A summary of the RSU activity is presented below.

Weighted
Average Grant 
Date
Fair Value

Units

Nonvested at December 31, 2020     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

412,754  $ 

Granted       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

131,112 

Vested       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested at December 31, 2021     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(170,957)   
(18,999)   

353,910  $ 

39.65 

81.35 

43.74 
50.44 

54.22 

The weighted average per share grant date fair values of RSUs granted during 2021, 2020 and 2019 were $81.35, $35.36 and 
$41.18, respectively. The total fair value of RSUs that vested during 2021, 2020 and 2019 was $7.5 million, $12.4 million and 
$10.7 million, respectively.

Note 15—Income Taxes  

The components of income (loss) before income taxes for the periods were as follows (in millions):

Domestic    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

280.8  $ 

Foreign        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9.6 

Income before income taxes      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

290.4  $ 

95.5  $ 

(1.4)   

94.1  $ 

61.9 

1.7 

63.6 

Years Ended December 31, 

2021

2020

2019

The provision for income taxes consists of the following (in millions):

Current:

Federal     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Foreign     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State and local       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred:

Federal     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State and local       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31, 

2021

2020

2019

—  $ 

—  $ 

(1.4) 

0.9 

12.0 

12.9 

56.7 

2.1 

(5.4)   

53.4 

1.8 

6.1 

7.9 

22.5 

(7.1)   

(2.9)   

12.5 

3.5 

3.7 

5.8 

15.9 

0.4 

(6.0) 

10.3 

16.1 

Total income tax provision  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

66.3  $ 

20.4  $ 

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The principal items of the U.S. and foreign net deferred tax assets (liabilities) are as follows (in millions):

December 31, 2021 December 31, 2020

Deferred tax assets:

Employee benefit plans     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

3.6  $ 

Tax credit carryforwards     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Right-of-use assets      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued expenses     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net operating loss carryforwards    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax assets        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: valuation allowance      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total net deferred tax assets    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax liabilities:

Lease liabilities     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid Expenses    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation on tangible assets     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.4 

104.2 

40.4 

106.4 

257.0 

(3.4)   

253.6 

(101.1)   

(1.8)   

(619.1)   

(68.4)   

(790.4)   

Net deferred tax liability     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(536.8)  $ 

5.3 

0.5 

48.5 

37.0 

75.1 

166.4 

(3.2) 

163.2 

(46.4) 

(1.8) 

(517.4) 

(71.6) 

(637.2) 

(474.0) 

As  of  December  31,  2021,  a  deferred  tax  asset  of  $91.5  million  was  recorded  for  unutilized  federal  net  operating  loss 
carryforwards  ("NOL  carryforwards").  The  total  federal  NOL  carryforwards  are  $443.9  million  and  have  an  indefinite 
carryforward  period.  State  NOL  carryforwards  have  generated  a  deferred  tax  asset  of  $12.5  million  and  expire  over  various 
years beginning in 2022.

As  of  December  31,  2021,  deferred  tax  assets  of  $2.4  million  were  recorded  for  federal  and  various  state  tax  credit 
carryforwards  and  expire in various  years  beginning  in  2034.  As of  December 31, 2021, deferred tax  assets  of $2.5  million 
were recorded for foreign NOL carryforwards of $15.5 million, all of which have an indefinite carryforward period.

In determining the valuation allowance, an assessment of positive and negative evidence was performed regarding realization of 
the  net  deferred  tax  assets  in  accordance  with  Topic  740.  This  assessment  included  the  evaluation  of  scheduled  reversals  of 
deferred  tax  liabilities,  the  availability  of  carryforwards  and  estimates  of  projected  future  taxable  income.  Based  on  the 
assessment,  as  of  December  31,  2021,  total  valuation  allowances  of  $3.4  million  were  recorded  against  deferred  tax  assets.  
Although realization is not assured, the Company has concluded that it is more likely than not the remaining deferred tax assets 
of $253.6 million will be realized and as such no valuation allowance has been provided on these assets.

70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The income tax in the accompanying consolidated statements of operations differs from the income tax calculated by applying 
the statutory federal income tax rate to income (loss) before income taxes due to the following (in millions):

Years Ended December 31, 

2021

2020

2019

Income tax provision at statutory rate    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

61.0  $ 

19.8  $ 

13.3 

Increases (decreases) resulting from:       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign taxes      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State and local income taxes, net of federal income tax     . . . . . . . . . . . . . . . . . .

Federal and foreign     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in valuation allowance      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outside basis difference in foreign subsidiaries      . . . . . . . . . . . . . . . . . . . . . . . .

0.2 

7.3 

0.1 

— 

— 

Tax Credits      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other items, net       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1.9)   

(0.4)   

Income tax provision     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

66.3  $ 

(0.1)   

3.1 

3.5 

(5.8)   

— 

— 

(0.1)   

20.4  $ 

0.9 

(3.7) 

3.1 

2.6 

(0.9) 

— 

0.8 

16.1 

As a result of the Tax Cuts and Jobs Act of 2017, previously undistributed earnings from foreign subsidiaries are deemed to 
have been repatriated as of December 31, 2017 for federal income tax purposes. Beginning in 2018, companies are generally 
able  to  repatriate  earnings  from  foreign  subsidiaries  with  no  U.S.  federal  income  tax  impact.  As  of  December  31,  2021,  the 
Company continues to assert that earnings from foreign operations are not permanently invested. The Company, as a matter of 
policy, looks to repatriate foreign earnings in a tax efficient manner. Many foreign jurisdictions impose taxes on distributions to 
other  jurisdictions.  Due  to  the  variations  and  complexities  of  these  laws,  the  Company  believes  it  would  be  impractical  to 
calculate and accrue these taxes beyond the normal earnings and profits standard for U.S. tax purposes.

As of December 31, 2021, the Company is maintaining the assertion that future earnings associated with the potential stock sale 
or liquidation of foreign subsidiaries are permanently reinvested. Accordingly, the Company has not recorded any deferred tax 
liabilities associated with these book-to-tax differences. The Company has analyzed the potential tax liability associated with 
these differences to be approximately $51.5 million.  

The total cumulative amount of unrecognized tax benefits is $6.4 million and $2.7 million as of December 31, 2021 and 2020, 
respectively. 

The  Company  conducts  business  globally  and,  as  a  result,  files  one  or  more  income  tax  returns  in  the  U.S.  and  non-U.S. 
jurisdictions.  In  the  normal  course  of  business,  the  Company  is  subject  to  examination  by  taxing  authorities  throughout  the 
world. The open tax years for these jurisdictions span from 2014 to 2021. The IRS completed its audit of the Company's 2007 
to 2011 consolidated income tax returns, in which Herc was included, and had no changes to the previously filed tax returns. 
The  Company  is  currently  under  audit  for  the  2014  through  2016  income  tax  years.  Several  U.S.  state  and  non-U.S. 
jurisdictions are under audit. The Company does not expect any material assessments resulting from these audits.

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 16—Accumulated Other Comprehensive Income (Loss)  

The  changes  in  the  accumulated  other  comprehensive  income  (loss)  balance  by  component  (net  of  tax)  are  presented  in  the 
tables below (in millions):

Pension and 
Other Post-
Employment 
Benefits

Foreign 
Currency 
Items

Accumulated 
Other 
Comprehensive 
Income (Loss)

Balance at December 31, 2020      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(17.9)  $ 

(89.1)  $ 

(107.0) 

Other comprehensive income before reclassification      . . . . . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive loss      . . . . . . . . . . . .

Net current period other comprehensive income       . . . . . . . . . . . . . . . . . . . . . . . . . .

4.8 

0.8 

5.6 

1.2 

— 

1.2 

6.0 

0.8 

6.8 

Balance at December 31, 2021      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(12.3)  $ 

(87.9)  $ 

(100.2) 

Pension and 
Other Post-
Employment 
Benefits

Unrealized 
Gains on 
Hedging 
Instruments

Foreign 
Currency 
Items

Accumulated 
Other 
Comprehensive 
Income (Loss)

Balance at December 31, 2019   . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(16.0)  $ 

1.2  $ 

(94.9)  $ 

(109.7) 

Other comprehensive income before reclassification       . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive loss  

Net current period other comprehensive income      . . . . . . . . . . . . . .

(3.2)   

1.3 

(1.9)   

— 

(1.2)   

(1.2)   

3.7 

2.1 

5.8 

0.5 

2.2 

2.7 

Balance at December 31, 2020   . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(17.9)  $ 

—  $ 

(89.1)  $ 

(107.0) 

Amounts reclassified from accumulated other comprehensive income (loss) to net income were as follows (in millions):

Pension and other postretirement benefit plans

2021

2020

2019

Statement of Operations Caption

Twelve Months Ended December 31,

Amortization of actuarial losses       . . . . . . . . . . . . . . . . . . $ 

0.5  $ 

0.7  $ 

Settlement loss       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.6 

1.1 

1.0 

1.7 

Tax provision       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.3)   

(0.4)   

Total reclassifications for the period    . . . . . . . . . . . . . . .

0.8 

1.3 

Hedging

Gain on settlement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax provision       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total reclassifications for the period    . . . . . . . . . . . . . . .

Reclassification of foreign currency items      . . . . . . . . . .

— 

— 

— 

— 

(1.5)   

0.3 

(1.2)   

2.1 

1.1 

0.8 

1.9 

(2.5) 

(0.6) 

— 

— 

— 

— 

Total reclassifications for the period    . . . . . . . . . . . . . . . $ 

0.8  $ 

2.2  $ 

(0.6) 

Selling, general and administrative

Selling, general and administrative

Income tax provision

Interest expense, net

Income tax provision

Other expense (income), net

Note 17—Commitments and Contingencies 

Legal Proceedings

In re Hertz Global Holdings, Inc. Securities Litigation - In November 2013, a putative shareholder class action, Pedro Ramirez, 
Jr. v. Hertz Global Holdings, Inc., et al., was commenced in the U.S. District Court for the District of New Jersey naming Hertz 
Holdings and certain of its officers as defendants and alleging violations of the federal securities laws. On March 31, 2021, the 

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

plaintiffs filed with the U.S. District Court for the District of New Jersey a notice of voluntary dismissal with prejudice, and an 
order dismissing the case with prejudice was entered on April 1, 2021.

In addition, the Company is subject to a number of claims and proceedings that generally arise in the ordinary conduct of its 
business.  These  matters  include,  but  are  not  limited  to,  claims  arising  from  the  operation  of  rented  equipment  and  workers' 
compensation  claims.  The  Company  does  not  believe  that  the  liabilities  arising  from  such  ordinary  course  claims  and 
proceedings will have a material adverse effect on the Company's consolidated financial position, results of operations or cash 
flows.

The Company has established reserves for matters where the Company believes the losses are probable and can be reasonably 
estimated. For matters where a reserve has not been established, the ultimate outcome or resolution cannot be predicted at this 
time, or the amount of ultimate loss, if any, cannot be reasonably estimated. Litigation is subject to many uncertainties and there 
can  be  no  assurance  as  to  the  outcome  of  the  individual  litigated  matters.  It  is  possible  that  certain  of  the  actions,  claims, 
inquiries or proceedings, could be decided unfavorably to the Company or any of its subsidiaries involved. Accordingly, it is 
possible that an adverse outcome from such a proceeding could exceed the amount accrued in an amount that could be material 
to the Company's consolidated financial condition, results of operations or cash flows in any particular reporting period.

Off-Balance Sheet Commitments

Indemnification Obligations

In  the  ordinary  course  of  business,  the  Company  executes  contracts  involving  indemnification  obligations  customary  in  the 
relevant industry and indemnifications specific to a transaction such as the sale of a business or assets or a financial transaction. 
These indemnification obligations might include claims relating to the following: accuracy of representations; compliance with 
covenants and agreements by the Company or third parties; environmental matters; intellectual property rights; governmental 
regulations;  employment-related  matters;  customer,  supplier  and  other  commercial  contractual  relationships;  condition  of 
assets; and financial or other matters. Performance under these indemnification obligations would generally be triggered by a 
breach of terms of the contract or by a third-party claim. The Company regularly evaluates the probability of having to incur 
costs associated with these indemnification obligations and has accrued for expected losses that are probable and estimable. The 
types of indemnification obligations for which payments are possible include the following:

The Spin-Off

In connection with the Spin-Off, pursuant to the separation and distribution agreement (agreements and defined terms 
are discussed in Note 21, "Arrangements with New Hertz"), the Company has assumed the liability for, and control of, 
all pending and threatened legal matters related to its equipment rental business and related assets, as well as assumed 
or  retained  liabilities,  and  will  indemnify  New  Hertz  for  any  liability  arising  out  of  or  resulting  from  such  assumed 
legal  matters.  The  separation  and  distribution  agreement  also  provides  for  certain  liabilities  to  be  shared  by  the 
parties.  The  Company  is  responsible  for  a  portion  of  these  shared  liabilities  (typically  15%),  as  set  forth  in  that 
agreement.  New  Hertz  is  responsible  for  managing  the  settlement  or  other  disposition  of  such  shared  liabilities. 
Pursuant to the tax matters agreement, the Company has agreed to indemnify New Hertz for any resulting taxes and 
related losses if the Company takes or fails to take any action (or permits any of its affiliates to take or fail to take any 
action)  that  causes  the  Spin-Off  and  related  transactions  to  be  taxable,  or  if  there  is  an  acquisition  of  the  equity 
securities or assets of the Company or of any member of the Company’s group that causes the Spin-Off and related 
transactions to be taxable.  

Guarantee

The  Company  has  guaranteed  an  outstanding  bank  loan  in  connection  with  a  previous  joint  venture.  The  Company  has 
determined  the  maximum  potential  payment  amount  under  the  guarantee  is  approximately  $3.0  million;  however,  the 
probability  of  any  payment  is  remote  and,  therefore,  the  Company  has  not  recorded  a  liability  on  its  balance  sheet  as  of 
December 31, 2021. The bank loan is collateralized by the rental equipment and other assets of the joint venture entity and has 
maturities through 2023.

73

 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 18—Fair Value Measurements  

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants in the principal market or, if none exists, the most advantageous market, for the specific asset or 
liability  at  the  measurement  date  (referred  to  as  the  "exit  price").  Fair  value  is  a  market-based  measurement  that  should  be 
determined based upon assumptions that market participants would use in pricing an asset or liability, including consideration 
of nonperformance risk.

The Company assesses the inputs used to measure fair value using the three-tier hierarchy promulgated under U.S. GAAP. This 
hierarchy indicates the extent to which inputs used in measuring fair value are observable in the market.

Level 1: Inputs that reflect quoted prices for identical assets or liabilities in active markets that are observable.

Level 2: Inputs other than quoted prices included in Level 1 that are observable either directly or indirectly, including quoted 
prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets or liabilities in markets 
that  are  not  active;  or  model-derived  valuations  in  which  significant  inputs  are  observable  or  can  be  derived  principally 
from, or corroborated by, observable market data.

Level 3: Inputs that are unobservable to the extent that observable inputs are not available for the asset or liability at the 
measurement date and include management's judgment about assumptions that market participants would use in pricing the 
asset or liability.

Under U.S. GAAP, entities are allowed to measure certain financial instruments and other items at fair value. The Company has 
not elected the fair value measurement option for any of its assets or liabilities that meet the criteria for this option. Irrespective 
of the fair value option previously described, U.S. GAAP requires certain financial and non-financial assets and liabilities of the 
Company to be measured on either a recurring basis or on a nonrecurring basis as shown in the sections that follow.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The fair value of cash, accounts receivable, accounts payable and accrued liabilities, to the extent the underlying liability will be 
settled in cash, approximates carrying values because of the short-term nature of these instruments. The Company's assessment 
of goodwill and other intangible assets for impairment includes an assessment using various Level 2 (EBITDA multiples and 
discount  rate)  and  Level  3  (forecasted  cash  flows)  inputs.  See  Note  2,  "Basis  of  Presentation  and  Significant  Accounting 
Policies," for more information on the application of the use of fair value methodology.

Cash Equivalents and Investments

Cash  equivalents,  when  held,  primarily  consist  of  money  market  accounts  which  are  classified  as  Level  1  assets  which  the 
Company  measures  at  fair  value  on  a  recurring  basis.  The  Company  determines  the  fair  value  of  cash  equivalents  using  a 
market  approach  based  on  quoted  prices  in  active  markets.  The  Company  had  no  cash  equivalents  at  December  31,  2021  or 
2020.

Debt Obligations

The fair values of the Company's ABL Credit Facility, AR Facility and finance lease liabilities approximated their book values 
as of December 31, 2021 and 2020. The fair value of the Company's 2027 Notes are estimated based on quoted market rates as 
well as borrowing rates currently available to the Company for loans with similar terms and average maturities (Level 2 inputs) 
(in millions).

2027 Notes      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,200.0  $ 

1,248.0  $ 

1,200.0  $ 

1,276.4 

December 31, 2021

December 31, 2020

Nominal Unpaid 
Principal Balance

Aggregate Fair 
Value

Nominal Unpaid 
Principal Balance

Aggregate Fair 
Value

74

      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 19—Earnings Per Share

Basic earnings per share has been computed based upon the weighted average number of common shares outstanding. Diluted 
earnings per share has been computed based upon the weighted average number of common shares outstanding plus the effect 
of all potentially dilutive common stock equivalents, except when the effect would be anti-dilutive.

The following table sets forth the computation of basic and diluted earnings per share (in millions, except per share data).

Years Ended December 31, 
2020

2019

2021

Basic and diluted earnings per share:
Numerator:

Net income, basic and diluted      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

224.1  $ 

73.7  $ 

47.5 

Denominator:

Basic weighted average common shares       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options, RSUs and PSUs     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares used to calculate diluted earnings per share     . . . . . . . . . . .

29.6 
0.8 
30.4 

29.1 
0.3 
29.4 

Earnings per share:

Basic     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Diluted     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Antidilutive stock options, RSUs and PSUs    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7.57  $ 
7.37  $ 
— 

2.53  $ 
2.51  $ 

0.4 

28.7 
0.4 
29.1 

1.66 
1.63 
0.3 

Note 20—Related Party Transactions

Agreements with Carl C. Icahn

The  Company  is  subject  to  the  Nomination  and  Standstill  Agreement,  dated  September  15,  2014  (the  "Nomination  and 
Standstill Agreement"), with Carl C. Icahn and certain related entities and individuals. In connection with their appointments or 
nomination, as applicable, to the Company’s board of directors (the "Board"), each of Jonathan Frates, Andrew Langham and 
Andrew Teno (collectively, the "Icahn Designees," and, together with Carl C. Icahn and the other parties to the Nomination and 
Standstill Agreements the "Icahn Group") executed a Joinder Agreement agreeing to become bound as a party to the terms and 
conditions of the Nomination and Standstill Agreement (such Joinder Agreements, together with the Nomination and Standstill 
Agreement, are collectively referred to herein as the "Icahn Agreements").

Pursuant to the Icahn Agreements, the Icahn Designees were appointed to the Company’s Board. So long as an Icahn Designee 
is a member of the Board, the Board will not be expanded beyond its current size without approval from the Icahn Designees 
then  on  the  Board.  In  addition,  pursuant  to  the  Icahn  Agreements,  subject  to  certain  restrictions  and  requirements,  the  Icahn 
Group will have certain replacement rights in the event an Icahn Designee resigns or is otherwise unable to serve as a director 
(other than as a result of not being nominated by the Company for an annual meeting).

In addition, until the date that no Icahn Designee is a member of the Board (or otherwise deemed to be on the Board pursuant to 
the terms of the Icahn Agreements) the Icahn Group agrees to vote all of its shares of the Company’s common stock in favor of 
the election of all of the Company’s director nominees at each annual or special meeting of the Company’s stockholders, and, 
subject  to  limited  exceptions,  the  Icahn  Group  further  agrees  to  (i)  adhere  to  certain  standstill  obligations,  including  the 
obligation  to  not  solicit  proxies  or  consents  or  influence  others  with  respect  to  the  same,  and  (ii)  not  acquire  or  otherwise 
beneficially own more than 20% of the Company’s outstanding voting securities.  

Pursuant to the Icahn Agreements, the Company will not create a separate executive committee of the Board so as long as an 
Icahn Designee is a member of the Board. Under the Icahn Agreements, if the Icahn Group ceases to hold a “net long position,” 
as defined in the Nomination and Standstill Agreement, in at least 1,900,000 shares of the Company’s common stock, the Icahn 
Group will cause one Icahn Designee to resign from the Board; if the Icahn Group’s holdings are further reduced to specified 
levels, additional Icahn Designees are required to resign.

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

In  addition,  pursuant  to  the  Icahn  Agreements,  the  Company  entered  into  a  registration  rights  agreement,  effective  June  30, 
2016  (the  "Registration  Rights  Agreement"),  with  certain  entities  related  to  Carl  C.  Icahn  on  behalf  of  any  person  who  is  a 
member of the "Icahn group" (as such term is defined therein) who owns applicable securities at the relevant time and is or has 
become a party to the Registration Rights Agreement. The Registration Rights Agreement provides for customary demand and 
piggyback registration rights and obligations.

Note 21—Arrangements with New Hertz 

On June 30, 2016, the Company, in its previous form as the holding company of both the existing equipment rental operations 
as well as the former vehicle rental operations (in its form prior to the Spin-Off, "Hertz Holdings"), completed a spin-off (the 
"Spin-Off") of its global vehicle rental business through a dividend to stockholders of all of the issued and outstanding common 
stock  of  Hertz  Rental  Car  Holding  Company,  Inc.,  which  was  re-named  Hertz  Global  Holdings,  Inc.  ("New  Hertz")  in 
connection with the Spin-Off. New Hertz is an independent public company and continues to operate its global vehicle rental 
business through its operating subsidiaries including The Hertz Corporation ("THC").

In  connection  with  the  Spin-Off,  the  Company  entered  into  a  separation  and  distribution  agreement  (the  "Separation 
Agreement") with New Hertz. In connection therewith, the Company also entered into various other ancillary agreements with 
New Hertz to effect the Spin-Off and provide a framework for its relationship with New Hertz. The following summarizes some 
of the most significant agreements and relationships that Herc Holdings continues to have with New Hertz.

Separation and Distribution Agreement

The  Separation  Agreement  sets  forth  the  Company's  agreements  with  New  Hertz  regarding  the  principal  actions  taken  in 
connection with the Spin-Off. It also sets forth other agreements that govern aspects of the Company's relationship with New 
Hertz following the Spin-Off including (i) the manner in which legal matters and claims are allocated and certain liabilities are 
shared  between  the  Company  and  New  Hertz;  (ii)  other  matters  including  transfers  of  assets  and  liabilities,  treatment  or 
termination  of  intercompany  arrangements  and  releases  of  certain  claims  between  the  parties  and  their  affiliates;  (iii)  mutual 
indemnification clauses; and (iv) allocation of Spin-Off expenses between the parties.

Tax Matters Agreement

The  Company  entered  into  a  tax  matters  agreement  with  New  Hertz  that  governs  the  parties'  rights,  responsibilities  and 
obligations  after  the  Spin-Off  with  respect  to  tax  liabilities  and  benefits,  tax  attributes,  tax  contests  and  other  tax  matters 
regarding income taxes, other taxes and related tax returns.

Note 22—Segment Information  

The Company consists of a single reportable segment, North American equipment rental. The Company considered guidance in 
ASC Topic 280, Segment Reporting, and used the management approach in determining its reportable segments. 

We generate substantially all of our equipment rental revenue in North America. For each of the last three fiscal years, revenues 
from our external customers attributed to the U.S. and all foreign countries (primarily Canada) in total are set forth below:

United States      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
International     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenue    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,906.7  $ 

166.4 
2,073.1  $ 

1,624.4  $ 

156.9 
1,781.3  $ 

1,796.6 

202.4 
1,999.0 

Years Ended December 31,

2021

2020

2019

76

 
 
 
      
HERC HOLDINGS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Geographic information for long-lived assets, which consist primarily of rental equipment and property and equipment, was as 
follows (in millions):

December 31, 
2021

December 31, 
2020

Total assets 

United States     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

4,068.4  $ 

3,285.9 

International      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

422.0 

302.5 

Total      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

4,490.4  $ 

3,588.4 

Rental equipment, net

United States      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

2,413.4  $ 

2,061.3 

International      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

251.9 

199.1 

Total      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

2,665.3  $ 

2,260.4 

Property and equipment, net

United States     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
International      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

286.5  $ 

21.9 

308.4  $ 

271.9 

18.5 

290.4 

77

 
 
 
 
 
 
      
SCHEDULE II

VALUATION AND QUALIFYING ACCOUNTS

HERC HOLDINGS INC. AND SUBSIDIARIES

(In millions)

Beginning 
Balance

Provisions

Translation 
Adjustments

Deductions

Ending 
Balance

Receivables allowances:

Year to date December 31, 2021      . . . . . . . . . $ 

15.5  $ 

28.9  $ 

—  $ 

(30.8)  $ 

Year to date December 31, 2020      . . . . . . . . .

Year to date December 31, 2019      . . . . . . . . .

18.8 

21.5 

31.4 

48.2 

— 

0.1 

(34.7)   

(51.0)   

Tax valuation allowances:
Year to date December 31, 2021      . . . . . . . . . $ 
Year to date December 31, 2020      . . . . . . . . .
Year to date December 31, 2019      . . . . . . . . .

3.2  $ 

0.2  $ 

—  $ 

9.0 

5.8 

— 

4.4 

0.3 

— 

—  $ 

(6.1)   

(1.2)   

13.6 

15.5 

18.8 

3.4 

3.2 

9.0 

78

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURES

None.

ITEM 9A. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures

Our  management,  with  the  participation  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  has  evaluated  the 
effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures,  as  defined  under  Exchange  Act  Rules 
13a-15(e)  and  15d-15(e),  as  of  the  end  of  the  period  covered  by  this  report.  Based  on  this  evaluation,  our  Chief  Executive 
Officer and Chief Financial Officer have concluded that, as of December 31, 2021, our disclosure controls and procedures were 
effective to provide reasonable assurance that the information required to be disclosed by us in the reports that we file or submit 
under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules 
and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer 
and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosures.

Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is 
defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Our management, with the participation of our Chief Executive Officer 
and  Chief  Financial  Officer,  has  evaluated  the  effectiveness  of  our  internal  control  over  financial  reporting  based  on  the 
framework  in  Internal  Control  -  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway Commission. Based on this evaluation, management has concluded that we maintained effective internal control over 
financial reporting as of December 31, 2021.

The  effectiveness  of  our  internal  control  over  financial  reporting  as  of  December  31,  2021  has  been  audited  by 
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears in Part 
II, Item 8 of this Report.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the quarter ended December 31, 2021, that have 
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

Departure of Directors.

On February 9, 2022, Jacob M. Katz retired from the Board of Directors of the Company. 

Amendment to Bylaws

On February 8, 2022, the Board of Directors of the Company adopted an amendment to the Company’s Amended and Restated 
By-Laws to remove the requirement in Section 3.01 for the Board to have a Finance Committee (the “By-Law Amendment”).  

The foregoing description of the By-Law Amendment is only a summary and is qualified in its entirety by reference to the full 
text of the Amended and Restated By-Laws, including the By-Law Amendment, which are filed as Exhibit 3.2, to this Annual 
Report on Form 10-K, and incorporated herein by reference.

ITEM 9C. DISCLOSURES REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable. 

79

HERC HOLDINGS INC. AND SUBSIDIARIES

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information regarding our executive officers is included in Part I under the caption "Executive Officers of the Registrant."

The other information required by this item is incorporated herein by reference to the information contained under the headings 
"Proposal 1. Election of Directors", "Delinquent Section 16(a) Reports" and "Corporate Governance" in our Proxy Statement.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to the applicable information in the Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED STOCKHOLDER MATTERS

Equity Compensation Plan Information

The  following  table  summarizes  the  securities  authorized  for  issuance  pursuant  to  our  equity  compensation  plans  as  of 
December 31, 2021:

Plan category
Equity compensation plans approved 
by security holders      . . . . . . . . . . . . . . . .
Equity compensation plans not 
approved by security holders     . . . . . . . .

Total    . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of securities to be 
issued upon exercise of 
outstanding options, warrants 
and rights

(a)

Weighted average exercise 
price of outstanding options, 
warrants and rights (1)
(b)

Number of securities remaining 
available for future issuance 
under equity compensation 
plans (excluding securities 
reflected in column (a)) (2)
(c)

850,856 

— 

850,856 

43.48 

— 

1,441,012 

— 

1,441,012 

(1) 

(2) 

Represents the weighted average exercise price of 96,728 outstanding stock options as of December 31, 2021. The remaining securities under this 
plan as of December 31, 2021 are restricted stock units and performance stock units, which have no exercise price and have been excluded from the 
calculation of the weighted average exercise price above.
All of the securities remaining available for future issuance are available under our 2018 Omnibus Incentive Plan. 

Security Ownership of Certain Beneficial Owners and Management

Other information required by this Item is incorporated by reference to the applicable information in the Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this Item is incorporated by reference to the applicable information in the Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this Item is incorporated by reference to the applicable information in the Proxy Statement.

80

 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULE

(a) Documents filed as part of this Report

(1) Consolidated financial statements:

Report of Independent Registered Public Accounting Firm (PCAOB ID 238)

Herc Holdings Inc. and Subsidiaries Consolidated Balance Sheets at December 31, 2021 and 2020 

Herc Holdings Inc. and Subsidiaries Consolidated Statements of Operations for the years ended December 31, 2021, 2020 
and 2019 

Herc Holdings Inc. and Subsidiaries Consolidated Statements of Comprehensive Income for the years ended December 31, 
2021, 2020 and 2019 

Herc Holdings Inc. and Subsidiaries Consolidated Statements of Changes in Equity for the years ended December 31, 2021, 
2020 and 2019 

Herc Holdings Inc. and Subsidiaries Consolidated Statements of Cash Flows for the years ended December 31, 2021, 2020 
and 2019 

Notes to Consolidated Financial Statements

(2) Schedule to the financial statements

Schedule II Valuation and Qualifying Accounts

(3) Exhibits

Exhibit
Number
2.1***

3.1.1

3.1.2

3.1.3

3.1.4

3.2*

4.1

4.2

4.3

4.4

4.5

Description

Separation and Distribution Agreement, dated June 30, 2016, by and between Herc Holdings and Hertz Global Holdings, Inc. 
(Incorporated by reference to Exhibit 2.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed 
on July 6, 2016).
Amended and Restated Certificate of Incorporation of Herc Holdings (Incorporated by reference to Exhibit 3.1 to the Annual 
Report on Form 10-K of Hertz Global Holdings, Inc. (File No. 001-33139), as filed on March 30, 2007).
Certificate of Amendment to the Amended and Restated Certificate of Incorporation of Herc Holdings, effective as of 
May 14, 2014 (Incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K of Hertz Global Holdings, Inc. 
(File No. 001-33139), as filed on May 14, 2014).
Certificate of Amendment to the Amended and Restated Certificate of Incorporation of Herc Holdings, dated June 30, 2016 
(reflecting the registrant’s name change to “Herc Holdings Inc.”) (Incorporated by reference to Exhibit 3.1 to the Current 
Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed on July 6, 2016).
Certificate of Amendment to the Amended and Restated Certificate of Incorporation of Herc Holdings, dated June 30, 2016 
(Incorporated by reference to Exhibit 3.2 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed 
on July 6, 2016).
Amended and Restated By-Laws of Herc Holdings, effective February 8, 2022.

Indenture (including the form of Notes), dated as of July 9, 2019, among Herc Holdings Inc., the guarantors party thereto, and 
Wells Fargo Bank, National Association. (Incorporated by reference to Exhibit 4.1 to the Current Report on Form 8-K for 
Herc Holdings, Inc. (File No. 001-33139), as filed on July 9, 2019).
Description of Securities of Registrant. (Incorporated by reference to Exhibit 4.2 to the Annual Report on Form 10-K of Herc 
Holdings (File No. 001-33139) as filed on February 27, 2020).

Nomination and Standstill Agreement, dated September 15, 2014, by and among the persons and entities listed on Schedule A 
thereto and Herc Holdings (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K of Hertz Global 
Holdings, Inc. (File No. 001-33139), as filed on September 16, 2014).
Confidentiality Agreement, dated September 15, 2014, by and among the persons and entities listed on Schedule A thereto 
and Herc Holdings (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K of Hertz Global 
Holdings, Inc. (File No. 001-33139), as filed on September 16, 2014).
Registration Rights Agreement, effective June 30, 2016, among Herc Holdings, High River Limited Partnership, 
Icahn Partners LP and Icahn Partners Master Fund LP, on behalf of certain other members of the Icahn group, together with 
those who may in the future become a party thereto under the terms thereof (Incorporated by reference to Exhibit 4.6 to the 
Quarterly Report on Form 10-Q of Herc Holdings (File No. 001-33139), as filed on August 9, 2016).

81

HERC HOLDINGS INC. AND SUBSIDIARIES

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8t

10.9

10.9.1

10.9.2

10.10

10.11.1t

10.11.2t

10.11.3t

10.11.4t

10.11.5

10.12.1

10.12.2

10.13t

ABL Credit Agreement, dated as of July 31, 2019, among Herc Holdings Inc., Herc Rentals Inc., Matthews Equipment 
Limited, certain other subsidiaries of Herc Holdings Inc., Bank of America, N.A., as agent, swingline lender and letter of 
credit issuer, Bank of America, N.A., JPMorgan Chase Bank N.A., Capital One, National Association, Wells Fargo Bank, 
National Association Bank of Montreal, Credit Agricole Corporate and Investment Bank, Goldman Sachs Bank USA, ING 
Capital LLC, MUFG Union Bank, N.A. and TD Bank, N.A., and the other financial institutions party thereto from time to 
time (Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as 
filed on July 31, 2019).

U.S. Guarantee and Collateral Agreement, dated July 31, 2019, made by Herc Holdings Inc. and certain of its subsidiaries 
from time to time made in favor of Bank of America, N.A., as agent (Incorporated by reference to Exhibit 10.2 to the Current 
Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed on July 31, 2019).
Canadian Guarantee and Collateral Agreement, dated July 31, 2019, made by Herc Holdings Inc. and certain of its 
subsidiaries from time to time made in favor of Bank of America, N.A., as agent (Incorporated by reference to Exhibit 10.3 to 
the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed on July 31, 2019).
Transition Services Agreement, dated June 30, 2016, by and between Hertz Global Holdings, Inc. and Herc Holdings Inc. 
(Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed 
on July 6, 2016).
Tax Matters Agreement, dated June 30, 2016, among Herc Holdings Inc., The Hertz Corporation, Herc Rentals Inc. and Hertz 
Global Holdings, Inc. (Incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K of Herc Holdings (File 
No. 001-33139), as filed on July 6, 2016).
Employee Matters Agreement, dated June 30, 2016, by and between Hertz Global Holdings, Inc. and Herc Holdings Inc. 
(Incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed 
on July 6, 2016).
Intellectual Property Agreement, dated June 30, 2016, among The Hertz Corporation, Hertz System, Inc. and Herc Rentals 
Inc. (Incorporated by reference to Exhibit 10.4 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as 
filed on July 6, 2016).
Form of Change in Control Severance Agreement for Executive Officers and Certain Key Employees (Incorporated by 
reference to Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139), as filed on December 3, 
2020.

Receivables Financing Agreement, dated as of September 17, 2018, among Herc Receivables U.S. LLC, Herc Rentals Inc., 
the Lenders and Managing Agents from time to time party thereto and Credit Agricole Corporate and Investment Bank, as 
Administrative Agent (Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File 
No. 001-33139) as filed on September 21, 2018).

Amendment No. 1 to Receivables Financing Agreement among Herc Receivables U.S. LLC, the Additional Canadian 
Borrower to the Extent Added As A Party Thereto, Herc Rentals, Inc., the Lenders and Managing Agents from time to time 
party thereto, and Credit Agricole Corporate and Investment Bank, as Administrative Agent (Incorporated by reference to 
Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139) as filed on September 1, 2020).
Amendment No. 2 to Receivables Financing Agreement among Herc Receivables U.S. LLC, the Additional Canadian 
Borrower to the Extent Added As A Party Thereto, Herc Rentals, Inc., the Lenders and Managing Agents from time to time 
party thereto, and Credit Agricole Corporate and Investment Bank, as Administrative Agent (Incorporated by reference to 
Exhibit 10.1 to the Current Report on Form 8-K of Herc Holdings (File No. 001-33139) as filed on August  31, 2021).
Purchase and Contribution Agreement, dated as of September 17, 2018, among Herc Rentals Inc., as a Seller and Collection 
Agent, Cinelease, Inc. as a Seller, and Herc Receivables U.S. LLC, as Purchaser. (Incorporated by reference to Exhibit 10.2 to 
the Current Report on Form 8-K of Herc Holdings (File No. 001-33139) as filed on September 21, 2018).
Offer Letter, dated as of May 18, 2015, by and between Herc Holdings and Lawrence H. Silber (Incorporated by reference to 
Exhibit 10.12 to the Current Report on Form 8-K of Hertz Global Holdings, Inc. (File No. 001-33139), as filed on May 25, 
2016).
Offer Letter, dated as of August 13, 2014, by and between Herc Holdings and Christian J. Cunningham (Incorporated by 
reference to Exhibit 10.16 to the Current Report on Form 8-K of Hertz Global Holdings, Inc. (File No. 001-33139), as filed on 
May 25, 2016).
Offer Letter, dated as of June 5, 2018, by and between Herc Holdings and Mark Irion. (Incorporated by reference to Exhibit 
10.1 to the Quarterly Report on Form 10-Q of Herc Holdings Inc. (File No. 001-33139), as filed on August 8, 2018).

Offer Letter, dated August 18, 2017, by and between Herc Holdings and Tamir Peres (Incorporated by reference to Exhibit 
10.1 to the Quarter Report on Form 10-Q of Herc Holdings Inc. (File No. 001-33139), as filed on August 1, 2019).

Offer Letter, dated December 23, 2019, by and between Herc Holdings and Aaron Birnbaum. (Incorporated by reference to 
Exhibit 10.11.5 to the Annual Report on Form 10-K of Herc Holdings (File No. 001-33139) as filed on February 18, 2021).

Amended and Restated Herc Holdings Inc. Employee Stock Purchase Plan, effective May 17, 2018 (Incorporated by reference 
to Annex B to the Definitive Proxy Statement on Schedule 14A of Herc Holdings Inc. (File No. 001-33139), as filed on April 
2, 2018).

Herc Holdings Inc. Employee Stock Purchase Plan International Sub-plan (as amended and restated, effective January 1, 
2017). (Incorporated by reference to Exhibit 10.16.2 to the Annual Report on Form 10-K of Herc Holdings Inc. (File No. 
001-33139), as filed on March 15, 2017).
Herc Holdings 2008 Omnibus Incentive Plan (as amended and restated, effective June 30, 2016). (Incorporated by reference 
to Exhibit 10.18.1 to the Annual Report on Form 10-K of Herc Holdings Inc. (File No. 001-33139), as filed on March 15, 
2017).

82

HERC HOLDINGS INC. AND SUBSIDIARIES

10.14.1

Herc Holdings Inc. 2018 Omnibus Incentive Plan, effective May 17, 2018 (Incorporated by reference to Annex A to the 
Definitive Proxy Statement on Schedule 14A of Herc Holdings Inc. (File No. 001-33139), as filed on April 2, 2018.)

10.14.2

First Amendment to the Herc Holdings Inc. 2018 Omnibus Incentive Plan, effective December 3, 2020.

10.14.3*

Form of Executive Officer Restricted Stock Unit Agreement.

10.14.4*

Form of Executive Officer Performance Stock Unit Agreement.

Form of Director Restricted Stock Unit Agreement. (Incorporated by reference to Exhibit 10.14.5 to the Annual Report on 
Form 10-K of Herc Holdings (File No. 001-33139 ), as filed on February 18, 2021).

Herc Holdings Inc. Supplemental Income Savings Plan, effective as of June 30, 2016. (Incorporated by reference to Exhibit 
10.15 to the Annual Report on Form 10-K of Herc Holdings (File No. 001-33139) as filed on February 27, 2020).

Herc Holdings Inc. Senior Executive Bonus Plan (as amended and restated, effective June 30, 2016). (Incorporated by 
reference to Exhibit 10.19 to the Annual Report on Form 10-K of Herc Holdings Inc. (File No. 001-33139), as filed on March 
15, 2017).
Form of Director Indemnification Agreement (Incorporated by reference to Exhibit 10.51 to the Quarterly Report on Form 10-
Q of Hertz Global Holdings, Inc. (File No. 001-33139), as filed on August 6, 2010).
Herc Holdings Inc. Code of Conduct (Incorporated by reference to Exhibit 14.1 to the Current Report on Form 8-K of Herc 
Holdings (File No. 001-33139), as filed on October 18, 2016.)
Subsidiaries of Herc Holdings Inc.
Consent of Independent Registered Public Accounting Firm
Certification of the Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) under the Securities Exchange Act of 1934, 
as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002
Certification of the Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) under the Securities Exchange Act of 1934, 
as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002
18 U.S.C. Section 1350 Certifications of the Chief Executive Officer and the Chief Financial Officer

32.1**
101.INS* XBRL Instance Document  - the  instance  document does  not appear in the  Interactive  Data File because its  XBRL tags are 

embedded within the Inline XBRL document

10.14.5

10.15t

10.16t

10.19

14.1

21.1*
23.1*
31.1*

31.2*

101.SCH* iXBRL Taxonomy Extension Schema Document
101.CAL* iXBRL Taxonomy Extension Calculation Linkbase Document
101.DEF* iXBRL Taxonomy Extension Definition Linkbase Document
101.LAB* iXBRL Taxonomy Extension Label Linkbase Document
101.PRE* iXBRL Taxonomy Extension Presentation Linkbase Document

*
**
***
t	

Filed herewith
Furnished herewith
Omitted schedules will be furnished supplementally to the SEC upon request.
Indicates management contracts and compensatory agreements.

ITEM 16. FORM 10-K SUMMARY

Not applicable.

83

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

HERC HOLDINGS INC.
(Registrant)

By:

/s/ MARK IRION

Name: Mark Irion

Date: February 10, 2022

(On behalf of the Registrant)

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following 
persons on behalf of the registrant and in the capacities indicated as of February 10, 2022:

Signature

Title

Title: Senior Vice President and Chief Financial Officer

/s/ LAWRENCE H. SILBER

President and Chief Executive Officer, Director

Lawrence H. Silber

(Principal Executive Officer)

/s/ MARK IRION

Mark Irion

Senior Vice President and Chief Financial Officer

(Principal Financial Officer)

/s/ MARK HUMPHREY

Vice President, Controller and Chief Accounting Officer

Mark Humphrey

(Principal Accounting Officer)

/s/ PATRICK D. CAMPBELL

Non-Executive Chairman of the Board 

Patrick D. Campbell

/s/ JAMES H. BROWNING

Director 

James H. Browning

/s/ SHARI L. BURGESS

Director

Shari L. Burgess

/s/ JONATHAN FRATES

Director

Jonathan Frates

/s/ JEAN K. HOLLEY

Director

Jean K. Holley

/s/ MICHAEL A. KELLY

Director

Michael A. Kelly

/s/ ANDREW LANGHAM

Director

Andrew Langham

/s/ RAKESH SACHDEV

Director

Rakesh Sachdev

/s/ ANDREW J. TENO

Director

Andrew J. Teno

84

85

HERC HOLDINGS INC. AND SUBSIDIARIES 
SUPPLEMENTAL INFORMATION

86

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES
ADJUSTED NET INCOME AND ADJUSTED EARNINGS PER DILUTED SHARE
Unaudited
(In millions) 

Adjusted  Net  Income  and  Adjusted  Earnings  Per  Diluted  Share  -  Adjusted  Net  Income  represents  the  sum  of  net  income 
(loss),  restructuring  and  restructuring  related  charges,  spin-off  costs,  loss  on  extinguishment  of  debt,  impairment  charges, 
merger and acquisition-related costs, gain (loss) on the disposal of a business and certain other items.  Adjusted Earnings per 
Diluted  Share  represents  Adjusted  Net  Income  divided  by  diluted  shares  outstanding.    Adjusted  Net  Income  and  Adjusted 
Earnings Per Diluted Share are important measures to evaluate our results of operations between periods on a more comparable 
basis  and  to  help  investors  analyze  underlying  trends  in  our  business,  evaluate  the  performance  of  our  business  both  on  an 
absolute basis and relative to our peers and the broader market, provide useful information to both management and investors 
by excluding certain items that may not be indicative of our core operating results and operational strength of our business. 

Years Ended December 31,

2021

2020

2019

2018

Net income       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 
Loss on extinguishment of debt       . . . . . . . . . . . . . . . . . . . . . .
Restructuring   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring related     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Spin-Off costs   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of business       . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)
    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax impact of adjustments(2)
   . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted net income      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

224.1  $ 
— 
— 
— 
0.3 
3.2 
— 
2.5 
(1.5)   
228.6  $ 

73.7  $ 
— 
0.7 
— 
0.6 
15.4 
2.8 
0.4 
(5.1)   
88.5  $ 

47.5  $ 
53.6 
7.7 
— 
0.5 
5.1 
— 
1.0 
(23.8)   
91.6  $ 

69.1 
5.4 
5.0 
0.3 
14.4 
— 
— 
1.1 
(27.5) 
67.8 

Diluted shares outstanding    . . . . . . . . . . . . . . . . . . . . . . . . .

30.4 

29.4 

29.1 

28.9 

Adjusted earnings per diluted share        . . . . . . . . . . . . . . . . . $ 

7.52  $ 

3.01  $ 

3.15  $ 

2.35 

(1) Comprised primarily of merger and acquisition costs for the year ended December 31, 2021, a cash separation benefit paid to our former Chief Operating 
Officer as part of a separation agreement for the year ended December 31, 2019 and a cash separation benefit paid to our former Chief Financial Officer as part 
of a retirement and separation agreement for the year ended December 31, 2018
(2)  The  tax  rate  applied  for  adjustments  is  25.7%  and  reflects  the  statutory  rates  in  the  applicable  entities.  Additionally,  the  tax  benefit  of  $6.3  million 
recognized  during  the  year  ended  December  31,  2019  related  to  the  debt  transactions  and  the  tax  benefit  of  $20.8  million  recognized  in  the  year  ended 
December 31, 2018 related to the Tax Cuts and Jobs Act of 2017, were also adjusted.

87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES
SUPPLEMENTAL SCHEDULES
EBITDA AND ADJUSTED EBITDA RECONCILIATIONS  
Unaudited
(In millions) 

EBITDA  and  adjusted  EBITDA  -  EBITDA  represents  the  sum  of  net  income  (loss),  provision  (benefit)  for  income  taxes, 
interest  expense,  net,  depreciation  of  rental  equipment  and  non-rental  depreciation  and  amortization.  Adjusted  EBITDA 
represents EBITDA plus the sum of merger and acquisition related costs, restructuring and restructuring related charges, spin-
off costs, non-cash stock-based compensation charges, loss on extinguishment of debt (which is included in interest expense, 
net), impairment charges, gain (loss) on the disposal of a business and certain other items.  EBITDA and adjusted EBITDA do 
not purport to be alternatives to net income as an indicator of operating performance.  Additionally, neither measure purports to 
be  an  alternative  to  cash  flows  from  operating  activities  as  a  measure  of  liquidity,  as  they  do  not  consider  certain  cash 
requirements such as interest payments and tax payments.  

Adjusted  EBITDA  Margin  -  Adjusted  EBITDA  Margin,  calculated  by  dividing  Adjusted  EBITDA  by  Total  Revenues,  is  a 
commonly used profitability ratio.   

2021

Net income       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  224.1 
66.3 
Income tax provision (benefit)    . . . . . . . . . . . . . . . . . . . . .
86.3 
Interest expense, net    . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
420.7 
Depreciation of rental equipment      . . . . . . . . . . . . . . . . . . .
68.0 
Non-rental depreciation and amortization        . . . . . . . . . . . .
865.4 
EBITDA      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring related     . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Spin-Off costs     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 

— 

0.3 

Years Ended December 31,

$ 

2020
73.7 
20.4 
92.6 
403.9 
62.5 
653.1 

0.7 

— 

0.6 

$ 

2019
47.5 
16.1 
173.5 
409.1 
61.0 
707.2 

7.7 

— 

0.5 

$ 

2018
69.1 
(0.3) 
137.0 
387.5 
57.3 
650.6 

5.0 

0.3 

14.4 

2017
$  160.3 
(224.7) 
140.0 
378.9 
51.5 
506.0 

1.2 

4.3 

35.2 

23.3 
Non-cash stock-based compensation charges    . . . . . . . . . .
— 
Loss on disposal of business   . . . . . . . . . . . . . . . . . . . . . . .
3.2 
Impairment    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.5 
Adjusted EBITDA     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  894.7 

16.4 
2.8 
15.4 
0.4 
$  689.4 

19.5 
— 
5.1 
1.0 
$  741.0 

13.4 
— 
— 
1.1 
$  684.8 

10.1 
— 
29.7 
(1.1) 
$  585.4 

Total revenues    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,073.1 
Adjusted EBITDA      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $  894.7 
Adjusted EBITDA margin      . . . . . . . . . . . . . . . . . . . . . . .

 43.2 %

$ 1,781.3 
$  689.4 

$ 1,999.0 
$  741.0 

$ 1,976.7 
$  684.8 

$ 1,754.5 
$  585.4 

 38.7 %

 37.1 %

 34.6 %

 33.4 %

(1) Comprised primarily of merger and acquisition costs for the year ended December 31, 2021, a cash separation benefit paid to our former Chief Operating 
Officer as part of a separation agreement for the year ended December 31, 2019 and a cash separation benefit paid to our former Chief Financial Officer as part 
of a retirement and separation agreement for the year ended December 31, 2018

88

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES
SUPPLEMENTAL SCHEDULES
FREE CASH FLOW
Unaudited
(In millions) 

Free cash flow represents net cash provided by (used in) operating activities less rental equipment expenditures and non-rental 
capital expenditures, plus proceeds from disposal of rental equipment, proceeds from disposal of property and equipment, and 
other investing activities.  Free cash flow is used by management in analyzing the Company’s ability to service and repay its 
debt, fund potential acquisitions and to forecast future periods.  However, this measure does not represent funds available for 
investment  or  other  discretionary  uses  since  it  does  not  deduct  cash  used  to  service  debt  or  for  other  non-discretionary 
expenditures.

Net cash provided by operating activities     . . . . . . . . . . . $ 

744.0  $ 

610.9  $ 

635.6  $ 

559.1  $ 

349.1 

Years Ended December 31,

2021

2020

2019

2018

2017

Rental equipment expenditures    . . . . . . . . . . . . . . . . . . . . .
Proceeds from disposal of rental equipment     . . . . . . . . . . .
Net rental equipment expenditures     . . . . . . . . . . . . . . . .

(593.8)   

(344.1)   

(638.4)   

(771.4)   

(501.4) 

106.9 

192.5 

224.2 

272.3 

160.1 

(486.9)   

(151.6)   

(414.2)   

(499.1)  (499.1) 

(341.3) 

Non-rental capital expenditures     . . . . . . . . . . . . . . . . . . . .
Proceeds from disposal of property and equipment       . . . . .

Other      . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Free cash flow    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

(48.0)   

(41.4)   

(56.9)   

(77.6)   

(74.6) 

4.6 

— 

6.6 

— 

7.7 

4.0 

9.7 

— 

5.9 

— 

213.7  $ 

424.5  $ 

176.2  $ 

(7.9)  $ 

(60.9) 

Acquisitions, net of cash acquired        . . . . . . . . . . . . . . . . . .
Proceeds from disposal of business     . . . . . . . . . . . . . . . . .
(Increase) decrease in net debt     . . . . . . . . . . . . . . . . . . . $ 

(431.0)   

(45.6)   

(4.2)   

— 

24.5 

— 

— 

— 

— 

— 

(217.3)  $ 

403.4  $ 

172.0  $ 

(7.9)  $ 

(60.9) 

89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HERC HOLDINGS INC. AND SUBSIDIARIES
SUPPLEMENTAL SCHEDULES

NET LEVERAGE RATIO CALCULATION

Unaudited
(In millions)

Net  Leverage  Ratio  –The  Company  has  defined  its  net  leverage  ratio  as  net  debt,  as  calculated  below,  divided  by  adjusted 
EBITDA  for  the  trailing  twelve-month  period.    This  measure  should  be  considered  supplemental  to  and  not  a  substitute  for 
financial information prepared in accordance with GAAP. The Company’s definition of this measure may differ from similarly 
titled measures used by other companies.  

2021

Years Ended December 31,
2019

2018

2020

2017

Long-term debt, net      . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

1,916.1  $ 

1,651.5  $ 

2,051.5  $ 

2,129.9  $ 

2,137.1 

Current maturities of long-term debt    . . . . . . . . . . . . . . .

Unamortized debt issuance costs   . . . . . . . . . . . . . . . . . .

11.4 

6.1 

12.2 

7.1 

27.0 

7.9 

26.9 

10.6 

22.7 

14.5 

Cash and cash equivalents     . . . . . . . . . . . . . . . . . . . . . . .

(35.1)   

(33.0)   

(33.0)   

(27.8)   

(41.5) 

Net debt       . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,898.5 

1,637.8 

2,053.4 

2,139.6 

2,132.8 

Adjusted EBITDA     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 

894.7  $ 

689.4  $ 

741.0  $ 

684.8  $ 

585.4 

Net Leverage    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.1x

2.4x

2.8x

3.1x

3.6x

90

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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THIS PAGE WAS INTENTIONALLY LEFT BLANK

Board of Directors

Executive Officers

Investor Information

Patrick D. Campbell, Chairman 
Retired Senior Vice President and Chief 
Financial Officer, 3M Company

James H. Browning 
Retired Partner, KPMG LLP

Lawrence H. Silber 
President and Chief Executive Officer

Aaron Birnbaum 
Senior Vice President and  
Chief Operating Officer

Shari L. Burgess 
Retired Vice President and Treasurer,  
Lear Corporation

Christian J. Cunningham 
Senior Vice President and  
Chief Human Resources Officer

Mark Irion 
Senior Vice President and  
Chief Financial Officer

Tamir Peres 
Senior Vice President and  
Chief Information Officer

S. Wade Sheek 
Senior Vice President,  
Chief Legal Officer and Secretary

As of April 1, 2022

Jonathan Frates 
Managing Director and Head of  
Family Office, Daughters Capital Corp. 
( Carl C. Icahn designee )

Jean K. Holley 
Retired Global Senior Vice President  
and Chief Information Officer,  
Brambles Limited

Michael A. Kelly 
Retired Executive Vice President, 
Electronics and Energy Business,  
3M Company

Andrew N. Langham 
General Counsel,  
SB Management ( US ) Corporation  
( Carl C. Icahn designee )

Rakesh Sachdev 
Retired Chief Executive Officer,  
Platform Specialty Products 
Corporation

Lawrence H. Silber 
President and Chief Executive Officer

Andrew J. Teno 
Portfolio Manager, Icahn Capital L. P. 
( Carl C. Icahn designee )

Herc Holdings Inc. Stock Listing

Herc Holdings Inc. common 
stock began trading on the 
New York Stock Exchange  
under the symbol "HRI" on 
July 1, 2016. 

The common stock is included in the 
Russell 3000 Index®.

2022 Annual Meeting

Thursday, May 12, 2022, at 9:00 am 
Eastern Time

Herc Rentals Inc. 
Auditorium 
27500 Riverview Center Blvd. 
Bonita Springs, FL 34134 

Registrar and Stock Transfer Agent

Computershare Trust Company, N.A. 
C/O Shareholder Services 
P.O. Box 505000 
Louisville, KY 40233

Toll Free (877) 373-6374 
Outside of the U.S. (781) 575-4238
www.computershare.com

Independent Auditors

PricewaterhouseCoopers LLP 
4040 West Boy Scout Blvd. 
Tampa, FL 33607

(813) 348-7000

Investor Relations

Elizabeth M. Higashi, CFA 
Vice President, Investor Relations and 
Sustainability

(239) 301-1024 
elizabeth.higashi@hercrentals.com

For investor information available free of charge, including our Form 10-K,  
our quarterly earnings releases and our other Securities Exchange Act reports,  
please visit our website: http://ir.hercrentals.com

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©2022 Herc Rentals Inc.

P66590 P66610

312 locations in  North America  
as of December 31, 2021.

Herc Holdings Inc.
27500 Riverview Center Blvd.  
Bonita Springs, FL 34134

HercRentals.com

 
 
 
 
 
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