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Hersha Hospitality Trust

ht · NYSE Real Estate
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Ticker ht
Exchange NYSE
Sector Real Estate
Industry REIT - Hotel & Motel
Employees 11-50
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FY2000 Annual Report · Hersha Hospitality Trust
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HERSHA HOSPITALITY TRUST

H E R S H A

2000 Annual Report

Financial  Highlights

HERSHA

In thousands except per share data.

2000

1999

Hersha Hospitality Trust

Revenues
Income Before Minority Interest
Net Income (a)
Funds From Operations (FFO) (a)
FFO Per Share Diluted

BALANCE SHEET HIGHLIGHTS:

Total Assets
Total Debt
Total Minority Interest
Total Shareholder’s Equity

$ 12,824
2,755
847
6,647
0 .99

$ 94,531
61,450
17,679
11,014

$ 7,370
3,045
1,338
5,109
0.79

$56,382
27,754
18,980
11,805

In thousands except operating data.

2000

1999

1998

Hotel Operating Results

Room Revenues
Total Revenues
Net Operating Income

Number of Rooms (b)
Average Daily Rate
Revenue Per Available Room

$ 29,297
32,828
11,802

2,468
$ 74.60
$ 45.73

$ 21,871
25,299
8,314

1,198
$ 69.10
$ 39.47

$ 15,185
18,086
5,577

989
$ 68.55
$  41.02

(a) Industry Analysts and investors utilize Funds from Operations (FFO)

as a tool to compare REIT performance due to the high level of depreciation

and non-cash charges incorporated into Net Income and Earnings Per Share.

(b) Rooms operated at year end for the respective year.

Total Revenue

$32,828

$25,299

$18,086

0
0
0
2

9
9
9
1

8
9
9
1

Net Operating Income

Number of Rooms

$11,802

$8,314

$5,577

0
0
0
2

9
9
9
1

8
9
9
1

2,468

1,198

989

0
0
0
2

9
9
9
1

8
9
9
1

Dear Fellow Shareholders:

Hersha Hospitality Trust began trading publicly in January of 1999 with the well-defined mission of

maximizing shareholder value by leveraging our management team's deep hotel industry expertise

and by delivering consistent value through fiscally responsible growth. During the last two years,

the tremendous rise in technology and internet stocks made it difficult for some investors to get

excited about our industry and mission.

It made growth more challenging, but it created a great

opportunity for Hersha’s management expertise to shine nonetheless.

Today, eight quarters and an economic cycle later, we are pleased to present the early results of

our modest mission - after you read our report, I think you will agree that we have translated our

vision into reality and strong results for all of our investors.

Our achievements in internal growth, external growth, and rates of return are tremendous. They

are particularly significant considering the volatility of the broader capital markets.

Beyond the

numbers, however, I am most proud of the underlying business model that produced this 

performance and will continue to do so well into the new millennium.

It may not be especially

glamorous or revolutionary, but it works.

H e r s h a   H o s p i t a l i t y   T r u s t

EXTERNAL GROWTH: We acquired eight hotels during the year, bringing our

portfolio as of December 31, 2000 to 21 full and premium limited service hotels - an increase of

60% over the comparable date in 1999. These acquisitions have doubled our net asset value,

expanded our diversity in brands and in geography, and strengthened our ability to withstand

pressures from a potential market slowdown.

While our properties vary in size, brand, and geographic location, they share one important 

similarity -- all are in markets that offer strong growth potential, offer multiple demand generators,

and pose barriers to entry. Although we favor central business districts, we do occasionally find

H E R S H A

stronger opportunities in select secondary markets. We seek sturdy and sustainable cash flows,

not necessarily trophy assets.

INTERNAL GROWTH: In the Spring of 2000, we completed a $22 million

refinancing with Lehman Brothers. This transaction was important for two reasons - it securitized

almost 40% of our debt and it provided fixed-rate financing, thereby limiting our exposure to

interest rate fluctuations. Currently, 75% of our debt consists of fixed rate financing.

We also worked closely with the firms that operate our properties to responsibly minimize 

expenses and maximize vital components such as occupancy, revenue per available room

(REVPAR), and average daily rates. The results were impressive. The combination of our acquisitions

and internal growth helped us to achieve a industry leading REVPAR growth rate of 17.3% and an 

average daily rate increase of 8.7%.

H e r s h a   H o s p i t a l i t y   T r u s t

RATES OF RETURN: Our financial measures continue to be among the best for any

lodging REIT. For example, our closing price of $5.56 per share on December 31, 2000 represented a return

of 11.5% for the previous 52-week period. Our funds from operations (FFO) increased by over 30%. At our

current dividend payout rate of $0.18 per quarter our stock’s current dividend yield is approximately 12%

with a price-to-FFO multiple of 6.0x. We have provided this cash dividend for eight consecutive quarters.

Our robust cash flow and sustainable dividend point to the strength of our underlying business model. Our 

strategy and expert execution enable us to provide each of our investors with market-leading current income

through cash dividends while we grow and optimize our asset portfolio for steady, long term capital appreciation.

As many of you know, my family and long-term business partners remain the largest 

shareholders of HT. And now with two years of consistent performance, we also have an

impressive track record to attract more new investors to HT. I see a very strong future for this

company, and I hope this report reconfirms your decision to share in this bright future.

We are a unique company in today’s public marketplace.

In the following pages, I present the three

questions I am most frequently asked.

I hope my answers help both current and potential investors

to better understand our fundamentals, our vision, and our strategy.

Sincerely Yours,

Hasu P. Shah

Chairman & CEO

H e r s h a   H o s p i t a l i t y   T r u s t

What are the advantages of investing in REIT’s?  

A real estate investment trust (REIT) such as The Hersha Hospitality Trust functions like a mutual fund

for real estate -- it’s a corporation or business trust that pools the capital of many investors to acquire

and own income-producing commercial real estate. This structure offers several significant 

advantages to both retail and institutional investors:

1. High Current Income - A  REIT is required by law to distribute 90% or more 

of its taxable income to shareholders so it usually provides a higher rate of return than a typical 

corporation, which makes the REIT especially attractive to income-oriented investors. Since a 

qualified REIT does not pay state or federal corporate taxes, shareholders avoid the “double 

taxation” often associated with stock investments.

2. Tangible and Appreciating Value - By investing in REITs, investors

gain shares in  a  diversified  base  of  assets  to  reduce  risk, stabilize  volatility,

and  increase  the potential for capital appreciation. REITs as an investment class also provide 

significant diversification benefits for an individual’s portfolio due to the low historical correlation

between real estate and other classes of equity.

3. Liquidity - REIT shares trade on major stock exchanges, for example those of The Hersha

Hospitality Trust trade on the American Stock Exchange, so they can easily be sold and converted into

cash.

Investors can invest $500 to $5 Million according to the needs of their portfolio. We are 

monitored by independent auditors, outside directors and investment analysts, all of which provides

investors with a sense of security and confidence.

What is HT’s operating philosophy?

Although we have a successful track record and considerable experience in hotel development and

operations, we consider ourselves investment strategists -- our focus is on generating returns which

H e r s h a   H o s p i t a l i t y   T r u s t

are “high yield” yet safe. We tend to invest in new, mid-scale and premium hotels in major markets

because these properties produce the strongest cash flow and strongest returns -- and because this

is an industry and a market segment in which we have considerable proven expertise.

We do not operate our own hotels nor do we develop new hotels - we look to our operating 

partners to shoulder that risk. Our core competencies are in asset management, value enhancement,

and acquisition financing.

The industry calls our model a “Paper Clip”structure. Basically, Hersha Hospitality Trust owns the real

estate underlying our hotel portfolio while separate and distinct management companies actually

H E R S H A

operate the hotels. The majority of our properties are operated by Hersha Hospitality Management

LP (“HHMLP”), one of the leading hotel management companies in the northeastern United States.

Last year, we began a new strategic alliance with Noble Investment Group, Ltd. based in Atlanta,

Georgia. Noble is one of the leading hotel development and management companies in the south-

eastern United States.

The relationship between the Trust and entrepreneurial management companies is a symbiotic one.

By acquiring newly developed or repositioned assets from leading management companies, Hersha

gains market-leading assets at attractive prices, while the management companies garner new

capital to develop future assets. We take the real estate ownership risk, they take the hotel

H e r s h a   H o s p i t a l i t y   T r u s t

operating risk - we all concentrate on what we do best. All these benefits translate directly to

our bottom line -- profits for today and stability for tomorrow.

Why is HT a good investment?

By almost every measure, our financial performance is among the best of any REIT -- not just

any lodging REIT, but any REIT in any industry. Lodging assets can deliver superior risk 

adjusted returns - our exceptional management ensures robust cash flows and a sustainable

and growing income stream.

H E R S H A

1. Strong Income and Consistent Returns:

The current yield at the current share price approximates 12%, which exceeds the

yield on 30-year Treasury bonds by more than 650 basis points;

The company has paid eight consecutive dividends since its initial public offering 

in January of 1999, which demonstrates considerable stability during an especially

volatile market period.

2. Strong and Sustained Growth:

In number of assets, from 10 properties to 21 properties in 24 months, or an 

increase of 110% without further equity financing;

H e r s h a   H o s p i t a l i t y   T r u s t

❐
❐
❑
In FFO per share - the industry’s leading metric, from $0.79 to $0.99, or an 

increase of 25.3% from 1999 to 2000;

In Revenue per Available Room, from $39.47 to $45.73, an increase of 17.3% 

from 1999 to 2000.

3. Exceptional Management:

Our corporate officers, board of trustees, and operating partners bring over a 

hundred years of combined industry experience and relationships to access 

the most lucrative acquisitions and maximize each properties’ yield;

Lease Revenues

Funds from Operations (FFO)

$12,773

$7,264

0
0
0
2

9
9
9
1

$6,674

$5,109

0
0
0
2

9
9
9
1

We are not bankers trying to engineer returns out of hotels, but hoteliers creating 

returns that savvy investors crave. Moreover, we are among the largest  

shareholders of HT, and are significantly vested in its success.

H e r s h a   H o s p i t a l i t y   T r u s t

❐
❐
❐
❐
H E R S H A

Included within this annual report are selected pages from the Company’s 2000 audited

financial statements.  For a complete copy of the financial statements along with 

the footnotes please reference the company’s 2000 Form 10-K as filed with the SEC.

Hersha  Hospitality Trust  &  Subsidiaries

Consolidated  Balance  Sheets (1)

In thousands except share amounts.

December 31, 2000

December 31, 1999

Assets

Investment in Hotel Properties, Net of Accumulated Depreciation
Cash and Cash Equivalents
Escrow Deposits
Lease Payments Receivable, Related Party
Intangibles, Net of Accumulated Amortization
Due to Related Party
Other Assets

$ 87,671

1,178
2,877
1,720
849
236

$ 51,908
124

2,116
855
1,028
351

Total Assets:

$94,531

$56,382   

Liabilities & Shareholders’ Equity

Line of Credit
Deposits Payable
Mortgages Payable
Dividends Payable
Due to Related Party
Accounts Payable and Accrued Expenses

Total Liabilities:

Minority Interest:

Commitments and Contingencies:

Shareholders’ Equity:

Preferred Shares, $.01 Par Value; 10,000,000 Shares
authorized; None Issued and Outstanding

Common Shares - Priority Class A, $.01 Par Value;
50,000,000 Shares Authorized; 2,275,000 Shares
Issued and Outstanding at December 31, 2000 and
1999; (Aggregate Liquidation Preference $13,650)

Common Shares -Class B, $.01 Par Value, 50,000,000
Shares Authorized; -0- Shares Issued and Outstanding
at December 31, 2000 and 1999

Additional Paid-In Capital
Distributions in Excess of Net Earnings

Total Shareholders’ Equity:

Total Liabilities & Shareholders’ Equity:

(1) Operations commenced on January 26, 1999.

$ 11,400
1,000
50,050
1,209
1,650
529

$65,838

$17,679

$ 6,096

18,658
410
188
245

$25,597

$18,980

23

23

11,968
(977)

$11,014

$94,531

11,968
(186)

$11,805

$56,382

H e r s h a   H o s p i t a l i t y   T r u s t

Hersha  Hospitality Trust  &  Subsidiaries

Consolidated  Statements  of  Operations
Years Ended December 31, 2000 and 1999(1)

In thousands except share and per share amounts.

2000

1999

Revenue

Percentage Lease Revenues
Interest
Interest - Related Party

Total Revenue:

Expenses

Interest Expense
Land Lease - Related Party
Real Estate and Personal Property
Taxes and Property Insurance

General and Administrative
Early Payment Penalty
Depreciation and Amortization

Total Expenses

Income Before Minority Interest

Income Allocated to Minority Interest

Net Income

Basic Earnings Per Common Share

Diluted Earnings Per Common Share

Weighted Average Shares

Basic

Diluted 

$12,773
50
1

$12,824

$  4,712
15

753
590
107
3,892

$10,069

2,755

1,908

$    847

$   0.37

$   0.37

$  7,264
78
28

$ 7,370

$  1,428
20

450
363

2,064

$  4,325

3,045

1,707

$  1,338

$   0.59

$   0.48

2,275,000

2,275,000

6,715,996(2)

6,326,690(2)

(1) Operations commenced on January 26, 1999.

(2) Includes 4,440,996 and 4,205,970 units of limited partnership interest that are redeemable on a one-for-one basis for Class B Common Shares.

H e r s h a   H o s p i t a l i t y   T r u s t

Hersha  Hospitality Trust  &  Subsidiaries

Consolidated  Statements  of  Cash  Flows
Years Ended December 31, 2000 and 1999(1)

In thousands except share and per share amounts.

2000

1999

Operating Activities

Net Income
Adjustments to Reconcile Net Income to
Net Cash Provided by Operating Activities:

Depreciation and Amortization
Income Allocated to Minority Interest

Change in Assets and Liabilities
(Increase) Decrease in:

Escrow Deposits
Lease Payments Receivable - Related Party
Other Assets
Due from Related Party

Increase (Decrease):

Due to Related Parties
Accounts Payable and Accrued Expenses

Total Adjustments

$    847

$  1,338

3,892
1,908

(1,178)
( 761)
115
(21)

54
176

4,185

2,064
1,707

(2,116)
(351)

188
245

1,737

Net Cash Provided by Operating Activities

$ 5,032

$ 3,075

Investing Activities

Purchase of Hotel Property Assets
Purchase of Intangible Assets
Loans to Related Party

Net Cash Used in Investing Activities

Financing Activities

Proceeds from Borrowings Under Line of Credit
Net Proceeds from Issuance of Stock
Borrowings from Mortgages Payable
Principal Repayment of Mortgages Payable
Dividends Paid
Limited Partnership Unit Distributions Paid
Borrowings from Related Party
Repayment of Related Party Loans

Net Cash Provided by Financing Activities

Net Increase (Decrease) in Cash & Cash Equivalents

Cash & Cash Equivalents - Beginning of Year

Cash & Cash Equivalents - End of Year
(1) Operations commenced on January 26, 1999.

($13,017)
(1,078)
(800)

($14,895)

$ 5,496

25,050
(17,016)
(1,638)
(3,561)     
1,408

$9,739

(124)

124

$

($7,209)
(940)
(1,000)

($9,149)

$ 6,096
11,991

(5,460)
(1,114)
(1,580)

(3,735)

$6,198

124

$124

H e r s h a   H o s p i t a l i t y   T r u s t

The Hersha Promise:

The investment landscape changes. First, a period of contraction in the real estate capital 

markets. Now, a  slowing  economy. Through  it  all, HT’s  fundamentals  remain  solid  and  our

growth continues. Even in the most uncertain of times, our land, bricks and mortar hold a real,

tangible value.

Investing is a marathon, not a sprint. So while stock prices may rise and fall,

H E R S H A

some  of  your  assets  and  net  worth  requires  more  care, more  prudence. REIT  shares  are

designed to hold up better than other equities over the long term - and the Hersha Hospitality

Trust’s portfolio is designed to deliver investment returns at the highest, most consistent,

most dependable levels.

Look at the confidence of our management.  Look at our past performance.  

And watch out for our future.

H e r s h a   H o s p i t a l i t y   T r u s t

Board of Trustees

Hasu P. Shah
Chairman and CEO
Hersha Hospitality Trust

Everette G. Allen, Jr.
Chairman & Senior Partner
Hirschler,Fleischer,
Weinberg, Cox & Allen

Thomas S. Capello
Founder & Principal
First Capital Equities

L. McCarthy Downs, III
Chairman
Anderson & Strudwick

Corporate Officers

Hasu P. Shah
Chief Executive Officer

Kiran P. Patel
Corporate Secretary

Bharat C. Mehta
Principal
Hersha Enterprises, Ltd.

Mark R. Parthemer
Partner
McNees, Wallace & Nurick

K.D. Patel
President
Hersha Hospitality
Management, L.P.

Rajendra O. Gandhi
Treasurer

Ashish R. Parikh
Chief Financial Officer

CORPORATE HEADQUARTERS

148 Sheraton Drive, Box A

New Cumberland, PA 17070 

Telephone: (717) 770-2405

Fax: (717) 774-7383

REGISTRAR AND STOCK TRANSFER AGENT

First Union National Bank

1525 West W.T. Harris Boulevard, 3C3

Charlotte, North Carolina 28288-1179

Telephone: (800) 829-8432

INDEPENDENT AUDITORS

Moore Stephens, P.C.

331 Madison Avenue

New York, NY 10071

COMMON STOCK INFORMATION

The Common Stock of Hersha Hospitality

Trust is traded on the American Stock

Exchange under the symbol “HT”

LEGAL COUNSEL

Hunton & Williams

Riverfront Plaza

951 East Byrd Street

Richmond, Virginia 23219

For more information about our operations

or for additional information

about investing, contact us at:

Hersha Hospitality Trust

148 Sheraton Drive

New Cumberland, PA 17070

Attention: Ashish Parikh

H e r s h a   H o s p i t a l i t y   T r u s t

H E R S H A

www.hersha.com

One Forty Eight Sheraton Drive
New Cumberland, PA 17070
Telephone. 717.770.2405
Facsimile. 717.774.7383