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Hersha Hospitality Trust

ht · NYSE Real Estate
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Ticker ht
Exchange NYSE
Sector Real Estate
Industry REIT - Hotel & Motel
Employees 11-50
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FY2007 Annual Report · Hersha Hospitality Trust
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A n n u a l   R e p o r t 2 0 0 7

h e r s h a   h o s p i t a l i t y   t r u s t

H E R S H A

H E R S H A   H O S P I T A L I T Y   T R U S T   ( H T )

Hersha Hospitality Trust
(HT) is a real estate
investment trust (REIT)
focused on the acquisition
and aggressive
management of primarily
upscale hotels in 
metropolitan markets.
Hersha trades under the

symbol HT on the
American Stock
Exchange.  As of March
1, 2008, the Company
owned interests in 73
upper upscale, upscale,
and midscale hotels 
located predominantly
in the Northeastern

United States. 
Qualification as a REIT
under the Internal
Revenue Code enables
the Company to 
distribute income to
shareholders without 
federal income tax 
liability to the Company.

total return since 1999
%

%

2 2 4.7

%

1 7 5.3

%

1 7 5.2

%

1 2 3.9

%

1 1 2.9

%

1 0 1.7

1 0 1.1 %

%

3 5.5

2 5 8.4

a
h
s
r
e
h

d e x

o r g a n st a n le y r eit in

o tels  & r es o r ts
o s pit a lit y p r o p e r ties t r u st
a r rio tt in te r n a tio

o st h

st a r

d h

o

h

m

w

m

o
h

0

0

n a l

o tels  & r es o r ts
r u ssell 2 0
s n l h

o tel r eit in

0
d e x
s & p 5 0
gin
felc o r l o

d

%

5.7
g t r u st

Total Returns from January 26, 1999 through December 31, 2007.   Assumes dividends are re-invested at ex-dividend date. Source: FactSet

ht portfolio by hotel brand

(1)

ht portfolio by market segment

(2)

Marriott 35%
Hilton 28%
Hyatt 17%
Intercontinental 14%

Other 6%

Upscale 50%

Midscale 38%

Upper Upscale 12%

(1) Based on pro-rata ownership share of 2007 EBITDA excluding preferred returns

(2) Based on total room count as of December 31, 2007

ht portfolio by destination

(3)

ht portfolio by location

(4)

 Major Metro 71%

Secondary 18%

Destination 11%

New York Metro & New Jersey 34%
Boston Metro & New England 25%
Philadelphia Metro & Mid-Atlantic 24%

Washington, DC Metro 10%
West Coast & Arizona 7%

(3) Based on total room count as of December 31, 2007

(4) Based on pro-rata ownership share of 2007 EBITDA excluding preferred returns

A n n u a l   R e p o r t 2 0 0 7

h e r s h a   h o s p i t a l i t y   t r u s t

H E R S H A

Financial Highlights

(In thousands, except per share data)                        

Year Ended December 31,

hotel operating results

(a)

Total  Revenues 

2007

2006

2005

2004

2003

$

366,314

$

259,502

$

127,170  

$

72,076  

$

38,428  

Average Daily Rate     
Occupancy
Revenue Per Available Room

$

$

134.12
73.07%
98.00

$

$

117.91
71.75%
84.60

$

$

106.18
71.32%
75.73

$

$

97.62  

67.21%
65.61

$

$

85.52  

64.80%
55.41

(a) Pertains to all hotels owned as of year end including the total results of hotels owned in a joint venture structure.

(In thousands except per share data)    

Year Ended December 31,

hersha hospitality trust

OPERATING DATA :

Total Revenues (Including Discontinued Operations)
Net Income applicable to Common Shareholders 
Adjusted Funds from Operations (AFFO) (1)

PER SHARE DATA :

Basic Earnings Per Common Share
Diluted Earnings Per Common Share
AFFO
Distributions to Common Shareholders

BALANCE SHEET DATA (as of December 31):

Total Assets 
Total Debt 
Minority Interest in Partnership
Total Shareholder’s Equity

2007 

2006 

2005 

2004 

2003 

$

$

248,813 
13,047
56,001

$

153,887 
298
29,888

$

0.22
0.22
1.21
0.72

)
)

(0.04
(0.04
0.97
0.72

$

$

89,466
1,377
15,567

0.04
0.04
0.67
0.72

$

$

58,511
2,049
11,571

0.12
0.12
0.57
0.72

$

$

19,324
785
7,728

0.06
0.06
0.69
0.72

$

1,067,607
663,008
42,845
330,405

$

968,208
580,542
25,933
331,619

$

455,355
256,521
15,147
164,703

$

261,021
111,846
16,779
119,792

$

195,568
71,837
38,971
71,460

(1) Funds from Operations (FFO) as defined by NAREIT represents net income (loss) (computed in accordance with generally accepted accounting principles), excluding
extraordinary  items  as  defined  under  GAAP  and  gains  or  losses  from  sales  of  previously  depreciated  assets,  plus  certain  non-cash  items,  such  as  depreciation  and
amortization,  and  after  adjustments  for  unconsolidated  partnerships  and  joint  ventures.  We  present  Adjusted  Funds  From  Operations  (AFFO),  which  reflects  FFO  in
accordance  with  the  NAREIT  definition  plus  the  following  additional  adjustments:  adding  back  write-offs  of  deferred  financing  costs  on  debt  extinguishment,  both  for
consolidated and unconsolidated properties, adding back amortization of deferred financing costs, adding back non-cash stock expense, adding back FFO attributed to our
partners in consolidated joint ventures, and making adjustments to ground lease payments, which are required by GAAP to be amortized on a straight-line basis over the term
of the lease, to reflect the actual lease payment.

A n n u a l   R e p o r t 2 0 0 7

h e r s h a   h o s p i t a l i t y   t r u s t

H E R S H A

Fellow Shareholders: 

In 2007, Hersha Hospitality Trust 

about a U.S. economic recession in

leveraged the favorable hotel operating

2008 caused a widespread sell off of

environment to post sector-leading

hotel REIT stocks in the second half 

financial and operating results.  New

of the year.  The SNL Hotel REIT

supply growth was benign and demand

Index declined approximately 27% 

for room nights was solid, enabling hotel

during the year, and although our share

operators to increase rates at a healthy

price fared better than the benchmark,

pace throughout the year.  Our 

the price of our stock was not totally

concentration in major gateway urban

immune to the headwind facing the

markets and a focus on owning 

particularly young assets, led to 

industry and the entire real estate 

sector.   Nonetheless, our strong and

substantially higher growth than the

secure dividend continues to provide a

overall industry growth rate.  

measure of cushion and an indication of

financial stability for investors in these

While Hersha's financial performance 

turbulent times.  Our strategy and our

in 2007 was strong, investor concerns

portfolio are well positioned to 

Courtyard by Marriott, Boston-Brookline, Massachusettes

Our concentration in major gateway urban markets and a focus on 
owning particularly young assets led to substantially higher growth 
than the industry.

Duane Street Hotel, Tribeca, New York, New York

Our organic approach to portfolio assembly enabled us to acquire
only those assets that we believed would drive above portfolio
average performance.

A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

weather a downturn.

Our organic approach to portfolio

assembly enabled us to acquire only

those assets that we believed would

drive above portfolio average 

performance.  We purchased hotels

rather than companies -- selectively

We had several notable accomplishments

in 2007.  We began the year by 

deliberately slowing our pace of 

acquisitions in order to focus our 

attention on the internal growth aspects

of our portfolio, including the 

management of revenue per available

room (RevPAR) and profitability.

adding properties in 

markets we identified as

particularly high growth

and resilient to new 

supply.  We focused on

newly built hotels that

will have higher growth

trajectories regardless of

economic conditions.

And we continued to 

concentrate on select

Hampton Inn, Philadelphia, PA.

Having purchased over 50

properties across the past

three years, we have

achieved efficient scale and

have become more selective

than ever before, carefully

acquiring only those 

properties that are accretive

to our net asset value

(NAV) and those that will

drive overall portfolio

growth.

service and extended stay

assets that not only provide higher 

margins and more robust current

income than the broader hotel sector,

but have also demonstrated less 

volatility in market cycles.  All boats

generally rise with the tide, but only

the most agile and purpose built craft

can negotiate troubled seas.

We registered a 25% increase in our

Adjusted Funds from Operations

(AFFO) for the year.  We were able to

achieve this growth by increasing our

consolidated revenue nearly 70% and

managing strong flow-through as 

evidenced by the 76% growth in our

consolidated earnings before interest,

A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

taxes, depreciation, and amortization

(EBITDA).  Our balance sheet at the

end of the year remained strong and

will allow us to take advantage of

opportunities that inevitably arise from

market fluctuations.

Owning franchised rather than brand

both 2007 and 2006, RevPAR increased

9.0% with 7.4% ADR growth and 

occupancy of 72%, up from 70.9% 

in 2006.

We sold two of our more mature assets,

both in New Jersey, in 2007 for a

blended 7.0% cap rate.  We will continue

managed hotels has

enabled our employment

of five best-in-class hotel

management companies,

who collectively 

maintained strong 

portfolio occupancy,

which in turn provided

the opportunity to

increase rates and drive

improved profitability.  

In 2007, our asset 

to explore opportunities for

selling mature assets whose

growth rates we believe to

be below the average of our

portfolio and assets in 

markets where we believe

supply-demand dynamics

may deteriorate due to

unwarranted new supply

additions.

Marriott Downtown Hartford, Hartford, CT.

In 2007, we purchased

managers drove RevPAR growth of

16.1% with a 13.7% increase in average

daily rate (ADR) and an improvement

in occupancy to 73.7% from 72.1% for

our consolidated portfolio.  Our 

occupancy statistics compare very

favorably to U.S. industry averages of

approximately 63%.  On a same-store

basis, which reflects hotels open during

seven properties with a total of 755

rooms that were each immediately

accretive to earnings.  Each of the

hotels was less than one year old.

Three of our acquisitions were in

Manhattan, New York City, a very

robust market with particularly favorable

supply and demand characteristics.

Our metro New York City portfolio

Residence Inn, Philadelphia-Langhorne, Pennsylvania

Our portfolio now consists of 21 upscale extended stay properties,
which are expected to account for approximately 25% of our 2008 
total EBITDA....

Hampton Inn-Chelsea, New York, New York

Our development loan program...allows Hersha to earn development type
returns without substantial development risk.

A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

now includes 13 hotels and accounts for

over 30% of our EBITDA.  We also

acquired two Residence Inn by Marriott

properties -- the category killing brand

in the upscale extended stay segment.

Historically, the upscale extended stay

segment has offered among the highest

gross margins in the sector and has

off-market opportunity to acquire the

newly developed asset on a negotiated

basis.  This program allows Hersha to

earn development type returns without

substantial development risk.  The

developers we lend to are strategic 

partners with whom we have 

programmatically executed multiple

demonstrated an attractive

resiliency to market

volatility as compared to

other lodging segments.

Our portfolio now 

consists of 21 upscale

extended stay properties,

which are expected to

account for approximately

25% of our 2008 total

EBITDA.

Hotel 373 Fifth Avenue, New York, NY

transactions.  Across the

next several years, we

expect to open and acquire

several hotels currently

being developed in

Manhattan, Boston, and

Washington, D.C. from

this platform.  This is a

unique program in the

REIT sector, and we believe

will become even more

attractive to leading 

We sourced five of our newly acquired

hotels through our development loan

program.  On this platform, we make

secure development loans to select

development partners on projects in 

difficult to source markets, earning

attractive interest yields during the

development period, averaging 11%;

and then, upon completion we have an

developers in this capital constrained

environment.  

Hersha's annualized dividend of $0.72

per common share represented an

approximately 71% payout ratio as

compared to the Company's AFFO, less

capital expenditure reserves, for the 

fiscal year ending December 31, 2007.

A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

This compares favorably to a median

payout ratio of approximately 78% for

other hotel REITs.   As our long-term

shareholders may remember, Hersha

was one of only two hotel REITs that

did not cut their dividend in the 

aftermath of 9/11.  Our Board of

Trustees and senior management 

our financial profile.

While there are many uncertain factors

that we will continue to follow in 2008,

we are optimistic that our strategy will

continue to deliver value to shareholders

during volatile times.  Our strategy of

owning smaller, more efficient hotels

are committed to 

maintaining a safe and

secure dividend.  Our

internal sensitivity 

analysis suggests that it

would take a recession

more significant than any

experienced in the past

two decades to impact our

ability to pay a dividend

and maintain our capital

expenditure reserves.  

with a low average age in

urban markets with high

barriers to entry has

enabled our market 

leadership during the

expansion of the last four

years and will now also

provide stability and 

certainty during the 

anticipated contraction.

We believe that Hersha is

well on its way to building

Hyatt Summerfield, Scottsdale, AZ

2007 marked another year of many

milestones for Hersha as measured by

financial growth, strengthening coverage

of our dividend, and our improved 

position as a leading hotel REIT.  

We are looking forward to the 

continued ramp up of our assets in 

2008 and the further improvement of

a dominant hotel company.

We appreciate having you as fellow

shareholders and value the confidence

that you have placed in us.  We look

forward to updating you on our 

continued growth through the year. 

Sincerely yours,

Jay H. Shah

Neil H. Shah

Chief Executive Officer 

Chief Operating Officer

Hampton Inn-Seaport/Financial District, New York, New York

We believe that Hersha is well on its way to building a dominant 
hotel company.

A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

*
S
E
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T
H

new york & new jersey

new york metro area:
Duane Street Hotel, Manhattan/Tribeca
Hotel 373 Fifth Avenue, Manhattan/Midtown
Hampton Inn, Manhattan/Chelsea
Hampton Inn, Manhattan/Herald Square
Hampton Inn, Manhattan/Seaport
Holiday Inn Express, Manhattan/Madison Square
Nu Hotel, Brooklyn
Hilton Garden Inn, JFK International Airport

new england

boston metro area:
Courtyard by Marriott, Boston/Brookline
Courtyard by Marriott, South Boston
Holiday Inn Express, Cambridge
Holiday Inn Express, South Boston
Sheraton Four Points, Boston/Logan Airport
Residence Inn by Marriott, Framingham
Hawthorn Suites, Franklin
Residence Inn by Marriott, Norwood
Residence Inn by Marriott, North Dartmouth
Comfort Inn, North Dartmouth
Courtyard by Marriott, Warwick, RI

mid-atlantic

philadelphia metro area:
Hampton Inn, Center City Philadelphia
Courtyard by Marriott, Langhorne/Oxford Valley
Residence Inn by Marriott, Langhorne/Oxford Valley
Holiday Inn Express, Langhorne/Oxford Valley
Holiday Inn Express, King of Prussia/Valley Forge
Mainstay Suites, King of Prussia/Valley Forge
Sleep Inn, King of Prussia/Valley Forge
Holiday Inn Express, Frazer/Malvern
Fairfield Inn & Suites, Allentown/Bethlehem

pennsylvania:
Hampton Inn & Suites, Hershey
Holiday Inn Express, Hershey
Comfort Inn, West Hanover/Hershey
Hilton Garden Inn, Gettysburg
Residence Inn by Marriott, Carlisle
Holiday Inn Conference Center, Harrisburg West
Holiday Inn Express Hotel and Suites, Harrisburg
Hampton Inn, Carlisle
Courtyard by Marriott, Scranton
west coast

Hampton Inn Brookhaven, Long Island/Farmingville
Holiday Inn Express, Long Island/Hauppauge
Holiday Inn Express Hotel and Suites, Chester
Hyatt Summerfield Suites, White Plains

new jersey:
Hilton Garden Inn, Edison/Raritan Center
Courtyard by Marriott, Ewing/Princeton
Hyatt Summerfield Suites, Bridgewater

connecticut:
Marriott Downtown, Hartford
Hilton Hotel, Hartford
Hilton Garden Inn, Hartford South/Glastonbury
Homewood Suites, Hartford South/Glastonbury
Mystic Marriott Hotel and Spa, Groton
Residence Inn by Marriott, Mystic
SpringHill Suites, Waterford
Residence Inn by Marriott, Southington
Courtyard by Marriott, Norwich
Residence Inn by Marriott, Danbury
Holiday Inn, Norwich

Hampton Inn, Danville
Hampton Inn, Selinsgrove
Holiday Inn Express, New Columbia

wilmington, de.:
Courtyard By Marriott, Wilmington
Inn at Wilmington, Wilmington

washington d.c. metro area:
Residence Inn by Marriott, Tyson's Corner
Courtyard by Marriott, Alexandria
Residence Inn by Marriott, Greenbelt, MD
Hyatt Summerfield Suites, Gaithersburg, MD
Fairfield Inn, Laurel, MD
Mainstay Suites, Frederick, MD
Comfort Inn, Frederick, MD

virginia/north carolina:
Residence Inn by Marriott, Williamsburg
Springhill Suites, Williamsburg
Hyatt Summerfield Suites, Charlotte, NC

california:
Hyatt Summerfield Suites, Pleasant Hill/Walnut Creek, CA
Hyatt Summerfield Suites, Pleasanton/Dublin, CA

arizona:
Hyatt Summerfield Suites, Scottsdale, AZ

* HT Properties Listing as of March 1, 2008

 
A n n u a l   R e p o r t 2007
h e r s h a   h o s p i t a l i t y   t r u s t

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Hasu P. Shah
Chairman, Hersha Hospitality Trust

Michael A. Leven
Vice Chairman, Marcus Foundation

Jay H. Shah
Chief Executive Officer, Hersha Hospitality Trust

Donald J. Landry
Former CEO and President, Sunburst Hospitality, Inc.

Thomas S. Capello
Founder & Principal, First Capital Equities

Kiran P. Patel
Chief Investment Officer, Hersha Group

John M. Sabin
Executive Vice President, Phoenix Health Systems, Inc.

Jay H. Shah
Chief Executive Officer

Robert C. Hazard III
Vice President of Acquisitions and Development

Neil H. Shah
President and Chief Operating Officer

Michael R. Gillespie
Chief Accounting Officer

Ashish R. Parikh
Chief Financial Officer

William J. Walsh
Vice President of Asset Management

co r p o r at e   h e a d q u a r t e r s
44 Hersha Drive
Harrisburg, PA 17102
Telephone: (717) 236-4400
Facsimile: (717) 774-7383

p h i l a d e l p h i a   e x e c u t i v e   o f f i c e s

Penn Mutual Towers
510 Walnut Street, 9th Floor
Philadelphia, PA 19106
Telephone: (215) 238-1046
Facsimile: (215) 238-0157

i n d e p e n d e n t   a u d i to r s

KPMG LLP
Certified Public Accountants
1601 Market Street
Philadelphia, PA 19103 
Telephone: (267) 256-7000

David L. Desfor
Treasurer and Corporate Secretary

r e g i st r a r   a n d   sto c k   t r a n s f e r   a g e n t
American Stock Transfer & Trust Company
10150 Mallard Creek Drive, Suite 307
Charlotte, NC 28262
Telephone:  (800) 829-8432

l e g a l   co u n s e l
Hunton & Williams
Riverfront Plaza
951 East Byrd Street
Richmond, Virginia 23219
Telephone: (804) 788-8200

co m m o n   sto c k   i n f o r m at i o n
The Common Stock 
of Hersha Hospitality
Trust is traded on the American
Stock Exchange under the Symbol “HT”

 
 
 
 
H E R S H A

www.hersha.com