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Hostess Brands

twnk · NASDAQ Consumer Defensive
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Ticker twnk
Exchange NASDAQ
Sector Consumer Defensive
Industry Packaged Foods
Employees 1001-5000
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FY2018 Annual Report · Hostess Brands
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2018 AT A GLANCE

Significant revenue growth of 9.6% in 2018 driven by our 
acquisition of the Cloverhill business. Our integration 
efforts have led to significant operating improvements in 
the Cloverhill business–setting a path for strong EBITDA 
growth in 2019. 2018 was also highlighted by new 
innovation, including Hostess® branded Breakfast and 
Peanut Butter products. We also executed a multi-faceted 
price increase with our customers to partially offset 
continued industry inflation.

AT HOSTESS BRANDS...
we delight consumers and build iconic brands supported by our core competencies to drive profitable growth.

Core Competencies

Strong Brand 
Equity

Significant 
Cash Flow

Efficient 
Operating 
Model

Continuous 
Innovation

Collaborative 
Customer 
Partnerships

Our Growth Strategy
•Strengthening our core Hostess® brand and expanding into 

adjacent categories through innovation and strong
partnerships with our customers

•Leveraging our highly efficient and profitable business model
•Managing our capital structure, including reinvesting in the 
business, deleveraging and pursuing strategic acquisitions

Pillars for Driving Profitable Growth in 2019

Grow the Core

Grow Through Innovation

Improve Through Agility & Efficiency

Cultivate Talent & Capabilities

Leverage Strong Cash Flow

FINANCIAL HIGHLIGHTS ($ in millions except earnings per share)

Net Revenue

Gross Profit

Adjusted EBITDA

Adjusted Diluted Earnings Per Share

Operating Cash Flow

Leverage Ratio

2018

$850.4

$267.3

$186.2

$0.54

$143.7

4.5x

2017

$776.2

$326.9

$230.2

$0.63

$163.7

3.7x

Note: Adjusted measures above are non-GAAP financial measures that exclude certain items which affect comparability. Refer to Item 6. Selected Financial Data in our 
Form 10-K included in this Annual Report for a reconciliation of adjusted EBITDA, and adjusted diluted earnings per share to their respective comparable GAAP measure.

LETTER FROM OUR PRESIDENT & CEO

DEAR HOSTESS STOCKHOLDERS,

In 2018, we executed important strategic initiatives to strengthen our foundation and further solidify
our leading market position in the growing sweet baked goods category. We continued to grow  
by delighting consumers with our iconic brands and leveraging our core competencies. This included 
adding to our core Hostess® branded product offerings, expanding into adjacent categories through 
innovation and cultivating key partnerships with our customers. To support growth, we have developed 
a scalable infrastructure with an efficient operating model and differentiated capabilities that enable  
collaborative customer partnerships, robust innovation and significant cash flow. We believe these 
set us apart from our peers and positions us to create value for all stockholders. 

In 2018, we specifically:
•  Launched new innovation including a suite of Hostess® branded breakfast items and Totally Nutty™,

a premium peanut butter wafer bar; 

•  Sharpened our fundamentals with category and market data and added improved capabilities across 

our organization to better position us for growth; and 

•  Purchased, integrated and transformed the Cloverhill business, which is fueling better access and 
capability in breakfast. Through our disciplined operational and integration efforts, the Cloverhill 
business completed the installation of core capital improvements setting us up for accretive revenue 
and EBITDA growth for years to come -- a great corporate milestone. 

In 2019, we have a robust plan to drive sustainable, profitable growth grounded in five pillars: First - Grow 
the Core; Second - Grow Through Innovation; Third - Improve Through Agility and Efficiency; Fourth - 
Cultivate Talent and Capabilities; and Fifth - Leverage Strong Cash Flow. As we execute our plan, we will 
strive to: 
•  Emphasize continuous core Hostess® business growth with strong customer partnerships and 

sharpened analytical capabilities; 

•  Innovate to fuel growth in the core snacking, breakfast and complementary indulgent snacking 

categories;

•  Operate with speed and agility while investing in high return activities; 
•  Unlock a high performing team by investing in consumer and customer insights to support our growth. 

Additionally, we are adding top talent to the Hostess organization in areas to complement our 
existing team. Working together we will continue to advance our high-performance culture to win with 
our valued customers and consumers; 

•  Generate consistent, strong cash flow which provides strategic options to create stockholder value. 
We enter 2019 with a strong cash position and will continuously look to reinvest in our business, 
deleverage and pursue potential strategic acquisitions while effectively managing our capital 
structure; and 

•  Improve the Cloverhill business’ profitability as the year progresses delivering accretive revenue 

and EBITDA.

In 2019, we are celebrating the 100-year anniversary of Hostess®, our Sweetennial™. We are excited to 
grow and build the iconic Hostess® brand with an entrepreneurial spirit and enthusiasm that resonates with 
today’s consumers. This unique mix is why I am confident our best years are ahead. 

On behalf of our Board of Directors and leadership team, I would like to thank our dedicated employees for 
their continuous efforts as we execute on our growth pillars and continue to delight consumers. 

To our stockholders, thank you for your continued interest in Hostess, we look forward to creating value for 
many years to come.

Andrew P. Callahan
President & Chief Executive Officer

18.0 %
Market  S h a r

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           of Net Re v e n u e
850.4 m i

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43.7 mil l i o n
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for the 52-weeks ended December 29, 2018

 
[THIS PAGE INTENTIONALLY LEFT BLANK]

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10 K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2018

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                  to

Commission file number 001 37540

HOSTESS BRANDS, INC.
(f/k/a GORES HOLDINGS, INC.)
(Exact name of registrant as specified in its charter)

Delaware 
(State or other jurisdiction of incorporation or organization)
1 East Armour Boulevard, Kansas City, MO 
(Address of principal executive offices)

47 4168492 
(I.R.S. Employer Identification No.)
64111 
(Zip Code)

(816) 701 4600
Registrant’s telephone number, including area code
Securities registered pursuant to Section 12(b) of the Act

Title of Each Class

Name of Each Exchange on Which Registered

Class A Common Stock, par value of $0.0001 per share

56,499,890 Warrants, each exercisable for half share of Class A Common Stock

NASDAQ Capital Market

NASDAQ Capital Market

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes 

 No 

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes  No 

Securities registered pursuant to Section 12(g) of the Act: None.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the 
past 90 days.Yes 

  No 

Indicate by check mark whether the registrant has submitted electronically and every Interactive Data File required to be submitted pursuant to Rule 405 of 
Regulation S T (§229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes 
No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be 
contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non accelerated filer, a smaller reporting company, or an emerging 
growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b 2 of 
the Exchange Act.:

Large accelerated 
filer 

Accelerated
filer 

Non accelerated filer 

Smaller reporting 

Emerging growth 

company 

company 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b 2 of the Act). Yes 

  No 

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant on June 30, 2018, computed by reference to the 
closing price reported on the NASDAQ Capital Market on such date was $1,352,105,241 (99,419,503 shares at a closing price per share of $13.60).  

Shares of Class A common stock outstanding -100,046,392 shares at February 22, 2019 
Shares of Class B common stock outstanding - 30,255,184 shares at February 22, 2019 

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant’s definitive proxy statement relating to its 2019 annual meeting of stockholders (the “2019 Proxy Statement”) are incorporated by 
reference into Part III of this Annual Report on Form 10-K where indicated. The 2019 Proxy Statement will be filed with the U.S. Securities and Exchange 
Commission within 120 days after the end of the fiscal year to which this report relates. 

  
  
 
HOSTESS BRANDS, INC. 
FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2018

INDEX 

Part I

Part II

Item 1.

Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.  Quantitative and Qualitative Disclosures about Market Risk

Item 8. 

Financial Statements and Supplementary Data

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A.  Controls and Procedures

Item 9B. Other Information

Item 10.

Directors, Executive Officers and Corporate Governance

Item 11.

Executive Compensation

Part III

Item 12.

Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and  Related  Stockholder 
Matters

Item 13.

Certain Relationships and Related Transactions, and Director Independence

Item 14.

Principal Accounting Fees and Services

Part IV

Item 15.

Exhibits, Financial Statement Schedules

Page

4

11

23

24

24

24

25

27

31

42

43

79

79

79

79

79

80

80

80

80

Cautionary Note Regarding Forward Looking Statements

This  Annual  Report  on  Form  10-K  (“Annual  Report”)  contains  statements  reflecting  our  views  about  our  future 
performance that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 
1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the 
“Exchange Act”), that involve substantial risks and uncertainties. All statements contained in this Annual Report other 
than statements of historical fact, including statements regarding our future results of operations and financial position, 
our business strategy and plans, and our objectives for future operations, are forward-looking statements. Statements 
that constitute forward-looking statements are generally identified through the inclusion of words such as “believes,” 
“expects,” “intends,” “estimates,” “projects,” “anticipates,” “will,” “plan,” “may,” “should,” or similar language. 
Statements addressing our future operating performance and statements addressing events and developments that we 
expect or anticipate will occur are also considered as forward-looking statements. All forward looking statements 
included herein are made only as of the date hereof. It is routine for our internal projections and expectations to change 
throughout the year, and any forward-looking statements based upon these projections or expectations may change 
prior to the end of the next quarter or year. Readers of this Annual Report are cautioned not to place undue reliance 
on any such forward-looking statements. As a result of a number of known and unknown risks and uncertainties, our 
actual results or performance may be materially different from those expressed or implied by these forward-looking 
statements. Risks and uncertainties are identified and discussed in Item 1A-Risk Factors in this Annual Report. All 
subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly 
qualified in their entirety by these risk factors.  We undertake no obligation to update any forward-looking statement, 
whether as a result of new information, future events, or otherwise. The discussion and analysis of our financial condition 
and results of operations included in Item 7- Management’s Discussion and Analysis of Financial Condition and Results 
of Operations should be read in conjunction with our consolidated financial statements and related notes included in 
Item 8 of this Annual Report.

Explanatory Note

Hostess Brands, Inc. (f/k/a Gores Holdings, Inc.) was originally incorporated in Delaware on June 1, 2015 as a special 
purpose acquisition company or a SPAC, formed for the purpose of effecting a merger, capital stock exchange, asset 
acquisition, stock purchase, reorganization, or other similar business combination with one or more target businesses. 
On August 19, 2015, Gores Holdings, Inc. consummated its initial public offering (the “IPO”), following which its 
shares began trading on the Nasdaq Capital Market (“NASDAQ”).

On November 4, 2016 (the “Closing Date”), in a transaction referred to as the “Hostess Business Combination,” Gores 
Holdings, Inc. acquired a controlling interest in Hostess Holdings, L.P. (“Hostess Holdings”), an entity owned  indirectly 
by C. Dean Metropoulos (the “Metropoulos Entities”) and certain equity funds managed by affiliates of Apollo Global 
Management,  LLC  (the  “Apollo  Funds”  and,  together  with  the  Metropoulos  Entities,  the  “Legacy  Hostess 
Equityholders”).  Hostess Holdings had acquired the Hostess brand and certain strategic assets out of the bankruptcy 
liquidation proceedings of its prior owner (“Old Hostess”), free and clear of all past liabilities, in April 2013, and 
relaunched the Hostess Brand later that year.

In connection with the closing of the Hostess Business Combination, Gores Holdings, Inc. changed its name to Hostess 
Brands, Inc. and its trading symbols on NASDAQ from “GRSH” and “GRSHW,” to “TWNK” and “TWNKW”.

As a result of the Hostess Business Combination, for accounting purposes, Hostess Brands, Inc. (“we”, “us”, “our” or 
the “Company”) is the acquirer and Hostess Holdings is the acquired party and accounting predecessor. Our financial 
statement presentation includes the financial statements of Hostess Holdings and its subsidiaries as “Predecessor” for 
periods  prior  to  the  completion  of  the  Hostess  Business  Combination  and  of  Hostess  Brands,  Inc.,  including  the 
consolidation of Hostess Holdings and its subsidiaries, for periods from and after the Closing Date.

3

Item 1. Business

Hostess - Who We Are

PART I

We are a leading packaged food company whose brands date back to 1919, when the Hostess® CupCake was introduced, 
followed by Twinkies® in 1930. Our strategic vision is to be an iconic branded baking company that builds brands and 
categories to delight our consumers and customers. We seek to leverage our differentiated core competencies of strong 
brand equity, low cost operating model, collaborative customer partnerships, nimble innovation and significant cash 
flows to drive profitable growth by engaging consumers with our sweet baked goods while seeking opportunities in 
adjacent bakery categories.  

Our brands represented 18.0% of the Sweet Baked Goods (“SBG”) category according to Nielsen total universe for 
the 52-week ended December 29, 2018. We believe our strong brand history and market position in the SBG category 
combined with our entrepreneurial spirit provide an unparalleled platform to execute our strategic initiatives. 

We  have  invested  significantly  to  upgrade  our  manufacturing  footprint,  implement  new  IT  systems  and  enhance 
production efficiency through the installation of automated baking and packaging lines. These investments, combined 
with our Direct-to-Warehouse (“DTW”) distribution model, have re-established our leading, premium brand position 
within  the  $6.6  billion  U.S.  SBG  category  and  have  increased  our  distribution  channels  and  paved  new  growth 
opportunities for the Company.

Our DTW distribution model uses centralized distribution centers and common carriers to fill orders, with products 
generally  delivered  to  our  customers’  warehouses.  This  model  has  eliminated  the  need  for  Direct-Store-Delivery 
(“DSD”) routes and drivers, which has allowed us to expand our core distribution while gaining access to new channels 
(e.g., further penetration into convenience, drug store, dollar, foodservice, and cash & carry). We have both renewed 
and added relationships with retailers and distributors around the country.

Brands and Products

Hostess® has been an iconic American brand for generations.  In 2019, we are celebrating our 100 year anniversary 
of the launch of our first cupcake and have been building our brands ever since. In May 2016, we acquired the Superior 
on Main® brands and in February 2018, we acquired the Cloverhill® and Big Texas® brands. We offer a variety of 
new and classic treats under these brands. The following is a summary of our principal product lines:

4

Our Growth Strategy

We are executing our growth strategy by optimizing our core brands within SBG and expanding into adjacent categories 
through innovation, leveraging our highly efficient and profitable business model and executing strategic acquisition 
opportunities while effectively managing our capital structure.

Optimize the core Hostess Brand and expand into adjacent categories 

We believe that we have maintained the Hostess brand power and category awareness for nearly a century by satisfying 
consumers’ need for fun, light-hearted treats. We believe our portfolio of highly recognized products is synonymous 
with American snacking. We have established our leadership position in the SBG segment through the strength and 
quality of our products, developing and promoting a brand that unites our loyal consumer base and by pricing our 
products at a reasonable premium to other snacking alternatives. 

We plan to capitalize on the strength of the Hostess® brand and our attractive retailer economics in order to drive 
growth by attracting new consumers and increasing the number of stores carrying our products. With the potential 
afforded by the extended reach of our DTW distribution model, distribution and market share gains are expected to 
come  from  traditional  channels  (“core  expansion”)  through  our  investment  in  quality,  targeted  marketing,  product 
renovation and a focus on our most effective brands and SKUs. Our top 7 brands represented 67.0% of our net revenue 
for fiscal year 2018 and 80% of our market share for the 52-weeks ending December 29, 2018.

Our brand strategy, combined with investments in highly effective marketing and brand-building, has resulted in what 
we believe to be one of the strongest brand equities in snacking. By expanding points of distribution and increasing 
SKU assortments we plan to continue top line growth in the future. Our top three products (Donettes®, Twinkies® and 
Cupcakes) have All Commodity Volume (“ACV”) distribution rates in core channels that are significantly higher than 
the average rate achieved by other products in our portfolio (based on Nielsen 52 weeks ending December 29, 2018). 
These high levels are directly correlated to our focused approach on our strategic initiatives. By applying this tailored 
and focused approach to our other existing product lines, we will work with retailers to expand the average number of 
SKUs offered and attempt to reduce distribution gaps. The average number of products selling at core retailers today 
is approximately 23 items.

Innovation

Innovation is key to fueling our growth. We are devoted to maintaining our iconic brands while contemporizing them 
in order to stay relevant with our consumer base and attract new consumers. We believe that to support our premium 
position, we must continually evolve with changing consumer preferences and trends. We are focused on continuing 
to innovate and expand our core products by launching new flavors of iconic products to leverage the brand’s power 
and drive incremental revenue with new limited time offer products. The success of our product innovation is in part 
driven by understanding consumer preferences, providing awareness and trials by partnering with our customers, all 
while maintaining our iconic brands and product quality. 

We have developed new innovation to attract new consumers, such as our Hostess Bakery Petite®, a premium snacking 
platform made with no artificial flavors or colors or high fructose corn syrup.  We believe there is growth potential in 
providing further snacking options for ingredient conscious consumers.  We are also expanding the Hostess® brands 
into new consumer segments to drive incremental growth. During 2018, we launched our Totally Nutty®, a peanut 
butter wafer bar which expands our presence in the cookie/wafer sub-category within the SBG Category. 

The breakfast sub-category is also a significant opportunity for us where our share is 16.5%, nearly a 3.0% share gap 
compared to our All Day Snacking share. This sub-category represents approximately 48.7% of the $6.6 billion SBG 
category according to Nielsen U.S. total universe for the 52 weeks ended December 29, 2018. According to a July 2016 
study by Mintel, convenience and brand preference continue to influence snack selection, as over half of U.S. consumers 
rate portability as a key attribute in breakfast items. These consumption trends play to our strengths as our products 
conveniently come packaged in both single-serve and multipack varieties. Our recent acquisition of the Cloverhill® 
business in Chicago enables us to leverage our current platform and to expand our breakfast capabilities in this significant 

5

consumer segment. In 2018, we launched a line of Hostess® branded multipack danishes and glazed Jumbo Donettes® 
and have more products on the horizon as we leverage our newly acquired capabilities to expand our breakfast offerings. 

The in-store bakery sections of grocery and club retailers are increasingly utilized to provide a differentiated shopping 
experience and to showcase product offerings. Our Superior on Main® brand includes eclairs, madeleines, brownies, 
and iced cookies, as well as preservative-free and gluten-free products offered in the in-store bakery section. We continue 
to penetrate in-store bakery in the grocery and club channels. Our ISB focus is on core product support and seasonality-
relevant core extensions by leveraging the Superior on Main® and Private Label market presence and product offerings. 

We have had early success with licensing opportunities and are continuing to launch new partnerships which leverage 
our  iconic  brands.  Our  products  are  also  distributed  by  third  parties  internationally,  including  products  packed 
specifically for Mexico, the United Kingdom and Canada. Our products are also sold on various e-commerce platforms.

We also understand the need to continually evolve while maintaining the tradition and offerings our loyal consumer 
base has come to know and love. We continue to invest in new product development and building our long-term pipeline, 
leveraging our innovation pipeline and commercialization process to bring new products to market in a timely fashion. 

Leverage highly efficient and profitable business model.

When  we  relaunched  the  Company,  we  set  out  to  disrupt  the  status  quo  business  model  of  the  SBG  category. We 
established our innovative DTW distribution model and heavily invested in our bakeries, which has resulted in energy, 
labor and time savings, along with the ability to achieve quality products. These investments paved the way for new 
product innovation. 

The DTW model, uses centralized distribution centers and common carriers. Each distribution center is owned and 
operated by third parties. The distribution centers are able to fill customer orders and reduce inventory on hand as a 
result  of  this  centralized  consolidation  of  inventory.  Products  are  delivered  to  customers’  warehouses  from  the 
distribution centers using common carriers. A small number of our customers pick up their orders directly from our 
distribution centers.

The DTW model is enabled by our extended shelf life (“ESL”) technology. As a result of our DTW model, we do not 
keep  a  significant  backlog  of  finished  goods  inventory,  as  our  fresh  bakery  products  are  promptly  shipped  to  our 
distribution centers after being produced. Some of our products are shipped frozen at the request of certain retailers.

We believe our DTW distribution model has created a substantial whitespace opportunity. We have greater access to 
convenience, drug and dollar stores. Distributing to these channels under a DSD model can be inefficient due to small 
average  drop  size.  Historically,  DSD  snack  cake  companies  have  competed  with  candy  and  tobacco  distributors; 
however, our DTW model has enabled us to partner with these third-party distributors who can profitably penetrate 
both the convenience store and drug store channels and who are looking for opportunities to gain share in the SBG 
category. In 2018, convenience and drug stores accounted for 30.4% of our net revenues. We have established a strong 
presence and market share in the convenience and drug channels and are focused on continuously expanding coverage. 
These partnerships further expand our distribution reach in a highly efficient manner, and we believe they will add to 
our growth potential going forward.

We believe that impulse purchase decisions are another fundamental driver of retail sales in the SBG category, which 
makes prominent in-store placement an essential growth lever. The DTW and centralized distribution model provides 
us with a competitive advantage through the ability to utilize retail-ready corrugate displays. These pre-built displays 
are visually impactful, produced economically, and require minimal in-store labor to assemble or load, thus providing 
cost-efficient display vehicles that benefit the retailer and us alike. Preloaded displays also allow us full control over 
our brand marketing, which allows us to execute retailer-wide campaigns regionally or nationally in a consistent manner, 
providing a unique competitive advantage across the entire SBG category, which is predominantly DSD-served.

6

Our business model is supported by cost-advantaged manufacturing and distribution, expanded channel/retail store 
reach and enhanced in-store merchandising capabilities, and offers retailers attractive margins that incentivize further 
distribution of our products.

We have invested nearly $250 million in the business since the re-launch in 2013 and anticipate continued investment 
in the business to further our strategic initiatives. Our capital investment focus will be on operational capabilities that 
directly support or expand our growth and innovation. Further, we anticipate continued investment in automation, which 
allows for improved product quality, consistency and efficiency. 

Platform for future acquisitions

We believe we serve as a platform for growth through acquisitions. Within the fragmented consumer packaged goods 
market, there exists the opportunity to drive value creation through acquisitions by leveraging our brand, platform, 
infrastructure and performance-driven management culture. We are committed to seeking-out opportunities that add 
new capabilities to our already broad offerings. 

The 2018 acquisition and integration of the Cloverhill® business in Chicago, IL, is an example where we are leveraging 
our warehouse model and expanding our breakfast capabilities. The transformation and significant capital investment 
we have made in this facility has provided us with a platform to leverage our brand in the breakfast sub-category. As 
we explore other opportunities, we will consider our ability to leverage our existing brands or reinvigorate acquired 
brands within the Baking category.  We will also consider our ability to integrate the acquisition with our existing SBG 
business and the opportunities to generate synergies through production on our existing assets and leveraging of our 
warehouse model. 

We believe our scale, access to capital and management experience will allow us to consider both small and large 
acquisitions in the future and to integrate them in a seamless fashion.

The Category: Large and Attractive

Nearly all U.S. consumers eat snacks at least once per day. The U.S. SBG category is one of the largest categories 
within the broader $74 billion U.S. Total Snack category, with estimated retail sales of $6.6 billion in 2018 according 
to Nielsen U.S. total universe for the 52 weeks ended December 29, 2018. The SBG category includes breakfast items 
(e.g., donuts, breakfast danishes, and muffins) and all-day snacking items (e.g., snack cakes, pies, bars, brownies, 
blondies, and cookies). According to The Nielsen Company, the Sweet Snacks category (Candy, Cookies, Desserts, 
Fruit Snacks, and SBG) accounted for 50% of the Total Snacks category dollars. 

Since its reintroduction to the market in 2013, the Hostess® brand has contributed significantly to the total growth of 
the SBG category.  During the Hostess® brand’s hiatus from 2012 to 2013 the category declined by 8%.  From the 
reintroduction of Hostess® through December 31, 2018, the SBG category has grown 15%.  

During 2018, point of sale for our combined brands grew $14.8 million representing 70.5% of total category growth. 
Our combined brand’s 18.0% share of the category represents an opportunity for continued growth in comparison to 
its pre-hiatus share of 22.8%. 

Competitive landscape

Hostess® is #2 in the U.S. SBG category. The top three brands, Hostess, Little Debbie, and Entenmanns account for 
62% of the SBG retail sales according to Nielsen, while the rest of the category remains fairly fragmented. With limited 
private label penetration in the category (3.9% market share vs. 17.4% for overall packaged food), consumers have 
shown a strong preference for trusted brands within the SBG category. The leading positions are solidified through 
extensive  product  portfolios,  strong  brand  awareness,  established  distribution  capabilities  and  long-standing 
relationships with critical high-volume retailers. Furthermore, high levels of capital investment are required to establish 
manufacturing and distribution capabilities of meaningful scale, providing additional barriers to entry.

7

We face competition from other brands, large national bakeries, smaller regional operators, supermarket chains with 
their own private label brands, and grocery stores with their own in-store bakery departments. The key competitive 
factors in the industry include product quality, price, customer service, brand recognition and loyalty, promotional 
activities, access to retail outlets, sufficient shelf-space and ability to identify and satisfy consumer preferences. Some 
of our largest national competitors include Flowers Foods, Inc., Grupo Bimbo, S.A. and McKee Foods Corporation. 
In addition, we also compete with regional sweet goods branded manufacturers and other companies, including in the 
ISB space, that produce cookies, candies and other sweet snacks. At times, we experience pricing pressure in certain 
of our markets from competitor promotions and other pricing practices. However, we believe our brand recognition, 
product quality and innovation have generated consumer loyalty to many of our products which helps mitigate this 
impact.

Seasonality 

Sweet baked goods revenues tend to be moderately seasonal, with declines during the early winter period, which we 
believe are attributable to altered consumption patterns during the holiday season. We expect this trend to continue and 
continue to be applicable to our business. We strive to mitigate the seasonality by running certain targeted promotional 
campaigns.

Production

We produce Hostess®, Dolly Madison®, Cloverhill® and Big Texas® products at four bakeries located in Emporia, 
Kansas; Columbus, Georgia; Indianapolis, Indiana; and Chicago, Illinois. In-store bakery products are produced at two 
bakeries  located  in  Southbridge,  Massachusetts. We  have  invested  heavily  in  baking  and  packaging  technology  to 
improve  productivity  and  efficiency,  including  installing  two Auto-bake  systems  and  fully-automated  packaging 
systems. A portion of our products are co-manufactured and packaged under our brands and sold through our distribution 
facilities.

Our state-of-the-art Auto-bake technologies have resulted in significant energy, labor and time savings. The technology 
provides fully-automated industrial baking ovens and systems, combining cost efficient, compact and continuous baking 
solutions that can be custom configured. We have also invested in our Auto-bake lines, equipment that fully-automates 
the packaging process (from wrapping to palletizing). 

Raw Materials

Our principal raw materials are flour, sweeteners, edible oils and compound coating, as well as corrugate and films 
used to package our products. We utilize various buying strategies to lock in prices for various raw materials and 
packaging to reduce the impact of commodity price fluctuations. In addition, we are dependent on natural gas as fuel 
for firing our ovens. Our third-party common carriers use gasoline and diesel as fuel for their trucks.

We have strategic, long-term relationships with our key suppliers for our raw materials and packaging that help leverage 
our buying power. While the cost of some raw materials has, and may continue to increase or decrease over time, we 
believe that we will be able to purchase an adequate supply of raw materials as needed. We also sole source certain 
raw materials. We have multiple vendors that meet our supply requirements for the sole sourced materials, except in 
the case of the enzymes used in our ESL technology. With respect to the enzymes, we continue to evaluate other sources 
in order to maintain business continuity and flexibility.

Customers

Our top 10 customers in 2018 accounted for 58.6% of total net revenue. During 2018, our largest customer, Wal-Mart 
and affiliates, represented 21.0% of our net revenue. No other customer accounted for more than 10% of 2018 net 
revenue. The loss of, or a material negative change in, our relationship with Wal-Mart or any of our other top 10 
customers  could  have  a  material  adverse  effect  on  our  business.  Our  customers  include  mass  merchandisers, 
supermarkets and other retailers and distributors, convenience, drug and dollar store.

8

Trademarks and Other Intellectual Property

We believe that our intellectual property has substantial value and has contributed to the success of our business. In 
particular,  our  trademarks,  including  our  registered  Hostess®,  Dolly  Madison®,  Cloverhill®,  and  Big Texas® brand 
trademarks and our sub-brand trademarks, including Twinkies®, Ding Dongs®, Ho Hos®, Zingers®, Sno Balls®, and 
Donettes®, are valuable assets that we believe reinforce our consumers’ favorable perception of our products. This 
value provides us the opportunity to sell our products at premium price points and pursue licensing opportunities.

From time to time, third parties have used names similar to ours, have applied to register trademarks similar to ours 
and, we believe, have infringed or misappropriated our intellectual property rights. Third parties have also, from time 
to time, opposed our trademarks and challenged our intellectual property rights. We respond to these actions on a case-
by-case basis. We rely on laws and regulations, as well as contractual restrictions, to protect our intellectual property 
and proprietary rights.

Research and Development

The  majority  of  our  research  and  development  spend  is  dedicated  to  enhancing  and  expanding  our  product  lines, 
responding  to  changing  consumer  preferences  and  trends  and  continuing  to  enhance  the  taste  of  our  products.    In 
addition, our research and development organization provides technical support to ensure that our core products are 
consistently produced in accordance with our high standards of quality and specifications.  Finally, this department is 
charged with developing processes to reduce our costs without adversely affecting the quality of our products.

Government Regulation

Our operations, including the manufacturing, processing, formulating, packaging, labeling and advertising of products, 
are subject to regulation by various federal agencies, including the Food and Drug Administration (the “FDA”), the 
Federal Trade Commission (the “FTC”), and the Environmental Protection Agency (the “EPA”). Our products are 
subject to various local, state, and federal laws, regulations and administrative practices affecting our business. We 
must  comply  with  provisions  regulating  registrations  and  licensing,  health  and  sanitation  standards,  current  Good 
Manufacturing Practices and traceability, hazard analysis and risk-based preventative controls, food labeling, equal 
employment, wage and hour requirements, and environmental protection, among others. We take compliance and the 
safety of our products seriously and take all steps that we consider necessary or appropriate to comply with all applicable 
laws, rules and regulations.

Experienced Team

The Company’s culture is an integral part of our strategy, built on entrepreneurship, innovation, collaboration and a 
competitive  spirit.  Embodying  these  tenets  is  a  strong  and  experienced  team,  led  by  both  Dean  Metropoulos,  our 
Chairman, and Andy Callahan, our President and Chief Executive Officer.

Mr. Metropoulos has been involved in many successful transactions involving brands such as Chef Boyardee, Duncan 
Hines, Ghirardelli Chocolate, Bumble Bee Tuna, Pabst Blue Ribbon, Premier Foods (the biggest UK food company), 
and Mumm and Perrier Jouet Champagnes. Dean Metropoulos has over 30 years of experience revamping iconic brands 
throughout the consumer space. 

Mr. Callahan has served as a director of Hostess Brands, Inc. since April 2018 and has served as President and Chief 
Executive Officer of Hostess Brands, Inc. and its subsidiaries since May 2018. He has more than 20 years of executive 
leadership experience serving in key consumer packaged goods industry roles at Tyson Foods, the Hillshire Brands 
Company, Sara Lee Corporation and Kraft Foods.

9

Our management team is complemented by an experienced Board of Directors, all of whom have senior executive 
leadership and bring with them extensive consumer products knowledge. Our board members and management 
include:

Board of Directors:

Management:

Mr. C. Dean Metropoulos, Chairman Andy P. Callahan, President and Chief Executive Officer

Andy P. Callahan, Director

Thomas A. Peterson, Executive Vice President - Chief Financial Officer

Laurence Bodner, Director

Michael J. Cramer, Executive Vice President - Chief Administrative Officer

Gretchen Crist, Director

Andrew W. Jacobs, Executive Vice President - Chief Operating Officer

Neil  DeFoe, Director

John Kalal, Senior Vice President  of Bakery Operations and Supply Chain

Jerry Kaminski, Director

Darryl P. Riley, Senior Vice President of Quality, Food Safety and R&D

Craig Steeneck, Director

Jolyn J. Sebree, Senior Vice President - General Counsel

A  detailed  biography  of  each  of  our  board  members  and  key  management  team  members  can  be  found  at 
www.hostessbrands.com. Unless expressly stated otherwise, the information contained on or accessible through our 
website is not incorporated by reference into this Annual Report on Form 10-K.

As of December 31, 2018, we employed approximately 2,000 people. Of our total workforce, approximately 90% were 
located at our bakery facilities. The remaining workers comprised functions including operations management, sales 
and supply chain, among other corporate functions. We have entered into collective bargaining agreements with the 
local unions of the Bakery, Confectionery, Tobacco Workers and Grain Millers Union in Indianapolis, Indiana and 
Columbus, Georgia, and the Chemical Production Workers Union Local No. 30 in Chicago, Illinois. Approximately 
800 employees are covered by these collective bargaining agreements. We consider our relations with employees to be 
good and have not experienced a strike or significant work stoppage.

Employee Safety and Environmental Sustainability

We are committed to keeping our employees safe, protecting the environment and providing developmental opportunities 
for our employees. We endeavor to be a company of energized people and to be a good corporate citizen.

Our goal is to create a higher standard of living and quality of life for our employees and our communities. We believe 
new automation, safety investments and behavioral safety training have resulted in higher employee engagement and 
lower workers’ compensation costs. We meet periodically with local and state leaders to discuss business planning and 
ways  to  become  a  better  community  partner  with  educational,  municipal  and  regulatory  agencies.   We  promote 
participation  in  charitable  organizations  and  make  philanthropic  donations  in  some  of  the  communities  where  we 
operate. We also routinely donate a portion of our excess production to food banks in areas where we operate.

Available Information

This discussion of the business should be read in conjunction with, and is qualified by reference to, Management's 
Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") under Item 7 herein. In addition, 
the information set forth under the headings "Forward Looking Statements," and "Introduction" in the MD&A and the 
segment  and  geographic  information  included  in  Item  8,  Financial  Statements  and  Supplementary  Data  -  Note  5, 
"Segment Reporting" are incorporated herein by reference in partial response to this Item 1. 

The Company’s Internet website address is www.hostessbrands.com. The Company makes available free of charge 
(other than an investor’s own Internet access charges) through its Internet website its Annual Report on Form 10-K, 
10

Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports, on the same day 
they  are  electronically  filed  with,  or  furnished  to,  the  Securities  and  Exchange  Commission. The  Company  is  not 
including the information contained on or available through its website as a part of, or incorporating such information 
by reference into, this Annual Report on Form 10-K.

Item 1A. Risk Factors

You should carefully consider the following risk factors, together with all of the other information included in this 
Annual Report on Form 10-K. The risks described below are those which we believe are the material risks that we face. 
Additional risks not presently known to us or which we currently consider immaterial may also have an adverse effect 
on us. Any risk described below may have a material adverse impact on our business or financial condition. Under 
these circumstances, the trading price of our common stock could decline, and you may lose all or part of your investment.

Risks Related to Our Business

Maintaining, extending and expanding our reputation and brand image are essential to our business success.

We have many iconic brands with long-standing consumer recognition. Our success depends on our ability to maintain 
our brand image for our existing products, extend our brands to new platforms, and expand our brand image with new 
product offerings.

We seek to maintain, extend, and expand our brand image through marketing investments, including advertising and 
consumer promotions, and product innovation. Increasing attention on the role of food marketing could adversely affect 
our  brand  image.  It  could  also  lead  to  stricter  regulations  and  greater  scrutiny  of  marketing  practices.  Existing  or 
increased legal or regulatory restrictions on our advertising, consumer promotions and marketing, or our response to 
those restrictions, could limit our efforts to maintain, extend and expand our brands. Moreover, adverse publicity about 
regulatory or legal action against us could damage our reputation and brand image, undermine our customers’ confidence 
and reduce long-term demand for our products, even if the regulatory or legal action is unfounded or not material to 
our operations.

In addition, our success in maintaining, extending, and expanding our brand image depends on our ability to adapt to 
a rapidly changing media environment. We increasingly rely on social media and online dissemination of advertising 
campaigns. Social and digital media increases the speed and extent that information or misinformation and opinions 
can be shared. Negative posts or comments about us, our brands or our products on social or digital media, whether or 
not valid, could seriously damage our brands and reputation. If we do not maintain, extend, and expand our brand 
image, then our product sales, financial condition and operating results could be materially and adversely affected.

Our intellectual property rights are valuable, and our failure to protect them could reduce the value of our products 
and brands.

We consider our intellectual property rights, including our trademarks, trade names, copyrights, trade secrets and trade 
dress, to be a significant and valuable part of our business. We attempt to protect our intellectual property rights by 
taking  advantage  of  a  combination  of  applicable  laws,  copyright  registrations,  trademark  registrations  and/or 
applications for our trademarks, third-party agreements (including non-disclosures, assignments, distribution and/or 
manufacturing, licenses, consents and co-existence) and policing and enforcement of third-party misuse or infringement 
of our intellectual property. Our failure to obtain or adequately protect our intellectual property rights, or any change 
in law or other changes that serve to lessen or remove the current legal protections of our intellectual property, may 
diminish our competitiveness and could materially harm our business.  In addition, third-party claims of intellectual 
property infringement might require us to pay monetary damages or enter into costly license agreements. We also may 
be subject to injunctions against development and sale of certain of our products.

Any litigation regarding intellectual property (including third-party infringement claims or litigation initiated by us to 
protect our intellectual property rights) could be costly and time-consuming and could divert management’s and other 
key personnel’s attention from our business operations. Any of the occurrences outlined above could materially and 
adversely affect our reputation, product sales, financial condition and operating results.

11

We may be unable to leverage our brand value to compete against lower-priced alternative brands.

In most of our product categories, we compete with lower-priced alternative products. Our products must provide higher 
value and/or quality to our consumers than alternatives, particularly during periods of economic uncertainty. Consumers 
may not buy our products if relative differences in value and/or quality between our products and retailer or other 
economy brands change in favor of competitors’ products or if consumers perceive this type of change. If consumers 
choose the lower-priced brands, then we could lose market share or sales volumes, which could materially and adversely 
affect our product sales, financial condition, and operating results.

We may be unable to correctly predict, identify and interpret changes in consumer preferences and demand and 
offer new products or methods of distribution to meet those changes.

Consumer preferences for food and snacking products change continually. Our success will depend on our ability to 
predict, identify and interpret the tastes, dietary habits, purchasing behavior and other preferences of consumers and 
to offer products that appeal to these preferences. Moreover, weak economic conditions, recession or other factors could 
affect consumer preferences and demand. If we do not offer products that appeal to consumers or if we misjudge 
consumer demand for our products, our sales and market share will decrease and our profitability could suffer.

We continually introduce new products or product extensions and our operating results and growth will depend upon 
the market reception of such new products. There can be no assurance that new products will find widespread acceptance 
among consumers, and unsuccessful product launches may decrease our profitability and damage our brands’ reputation.

The continued prevalence of e-commerce and other methods of distribution outside of traditional retail shopping could 
also impact our sales and profitability if we are unable to adequately modify the marketing and distribution of our 
products in response.

In addition, prolonged negative perceptions concerning the health implications of certain food products could influence 
consumer preferences and acceptance of some of our products and marketing programs. For example, consumers are 
increasingly focused on health and wellness, and aware of product ingredients such as added sugar and artificial flavors 
or colors. We might be unsuccessful in our efforts to effectively respond to changing consumer preferences and social 
expectations. Continued negative perceptions and failure to satisfy consumer preferences could materially and adversely 
affect our reputation, product sales, financial condition and operating results.

We operate in a highly competitive industry.

The  SBG  industry  is  highly  competitive.  Numerous  brands  and  products  compete  for  shelf  space  and  sales,  with 
competition  based  primarily  on  product  quality,  brand  recognition  and  loyalty,  price,  trade  promotion,  consumer 
promotion, customer service, and the ability to identify and satisfy emerging consumer preferences. We face competition 
from other large national bakeries, smaller regional operators, supermarket chains with their own private labeled brands, 
grocery stores with their own in-store bakery departments and diversified food companies. Our competitors include a 
significant number of companies of varying sizes, including divisions, subdivisions, or subsidiaries of larger companies. 
Many of these competitors have multiple product lines, substantially greater financial and other resources available to 
them, and may be substantially less leveraged than us. We may not be able to compete successfully with these companies. 
Competitive pressures or other factors could cause us to lose market share, which may require us to lower prices, 
increase marketing and advertising expenditures, or increase the use of discounting or promotional campaigns, each 
of which could materially and adversely affect our margins and could result in a decrease in our operating results and 
profitability.

Our growth may be limited by our inability to maintain or add additional shelf or retail space for our products.

Our results will depend on our ability to drive revenue growth, in part, by expanding the distribution channels for our 
products. However, our ability to do so may be limited by our inability to secure additional shelf, display, or other retail 
space for our products. Retail space for sweet baked goods is limited and subject to competitive and other pressures, 
and there can be no assurance that retail operators will provide us sufficient space for our products to enable us to meet 
our growth objectives. If we are unable to maintain or increase our retail space, we could experience an adverse impact 
on our product sales, financial condition and operating results.

12

Our success will depend on our continued ability to produce and successfully market products with extended shelf 
life.

We have invested to extend our product shelf life, while maintaining our products’ taste, texture and quality. Extended 
shelf life, or ESL, is an important component of our DTW model. Our ability to produce and successfully market 
existing and new products with ESL, while maintaining taste, texture and quality, is essential to our success. If we are 
unable to continue to produce products with ESL or if the products are not accepted by consumers, we could be forced 
to make changes to our distribution model and that could have an adverse effect on our product sales, financial condition 
and operating results.

If we do not successfully integrate and manage our acquired businesses or brands, our operating results may adversely 
be affected.

From time to time, we acquire businesses or brands to expand our product portfolio and distribution. We may incur 
unforeseen liabilities and obligations in connection with the acquisition, integration, or management of the acquired 
businesses or brands and may encounter unexpected difficulties and costs in integrating them into our operating and 
internal control structures. We may also experience delays in extending our internal control over financial reporting to 
a newly acquired business, which may increase the risk of failure to prevent misstatements in their financial records 
and in our consolidated financial statements. Our financial performance depends in large part on how well we can 
manage and improve the performance of acquired businesses or brands. We cannot assure you; however, that we will 
be able to achieve our strategic and financial objectives for such acquisitions. If we are unable to achieve such objectives, 
our financial condition operating results could be negatively affected. 

We may be unable to drive revenue growth in our key products or add products that are faster-growing and more 
profitable.

The SBG industry’s overall growth is linked to population growth. Our future results will depend on our ability to drive 
revenue growth in our key products. Because our operations are concentrated in the United States where growth in the 
SBG industry has been moderate, our success also depends in part on our ability to enhance our portfolio by adding 
innovative  new  products.  There  can  be  no  assurance  that  new  products  will  find  widespread  acceptance  among 
consumers. Our failure to drive revenue growth in our key products or develop innovative new products could materially 
and adversely affect our profitability, financial condition and operating results.

The cost to manufacture our products is subject to pricing volatility.

We purchase and use large quantities of commodities, including flour, sweeteners, edible oils and compound coating 
to manufacture our products. In addition, we purchase and use significant quantities of corrugate and films to package 
our products.

Prices for commodities, energy, transportation and other inputs are volatile and can fluctuate due to conditions that are 
difficult to predict, including global competition for resources, currency fluctuations, severe weather or global climate 
change, consumer, industrial or investment demand and changes in governmental regulation and trade, alternative 
energy, and agricultural programs. Rising commodity, energy, transportation and other input costs could materially and 
adversely affect our cost of operations, which could materially and adversely affect our financial condition and operating 
results.

Although we monitor our exposure to commodity prices as an integral part of our overall risk management program, 
and seek to utilize forward buying strategies through short-term and long-term advance purchase contracts, to lock in 
prices for certain high-volume raw materials, packaging components and fuel inputs, these strategies may not protect 
us from increases in specific raw materials costs. 

Continued volatility or sustained increases in the prices of commodities, transportation and other supplies we purchase 
could increase the costs of our products, and our profitability could suffer. Moreover, increases in the prices of our 
products to cover these increased costs may result in lower sales volumes. If we are not successful in our buying 
strategies, or if we are unable to price our products to cover increased costs, then commodity and other input price 
volatility or increases could materially and adversely affect our financial condition and operating results.

13

We may be limited in our ability to pass cost increases on to our customers in the form of price increases or may 
realize a decrease in sales volume in the event price increases are implemented.

We may not be able to pass some or all of any increases in the price of raw materials, energy, and other input costs to 
our customers by raising prices. In the event we increase our prices, customers and consumers may choose to 
purchase competing products or may shift purchases to private label or other lower-priced offerings, which may 
adversely affect our operating results.

Consumers may be less willing or able to pay a price differential for our branded products, and may increasingly 
purchase lower-priced offerings and may forego some purchases altogether, especially during economic downturns. 
Retailers may also increase levels of promotional activity for lower-priced offerings as they seek to maintain sales 
volumes during times of economic uncertainty. Accordingly, sales volumes of our branded products could be 
reduced or lead to a shift in sales mix toward our lower-margin offerings. As a result, decreased demand for our 
products may adversely affect our operating results.

The ability to distribute our products is subject to significant changes in the availability and pricing of transportation.

We utilize third-party carriers to ship our products to customers.  The availability of timely and reliable transportation 
and  the  associated  costs  are  subject  to  market  demand,  carrier  capacity,  fuel  prices  and  regulatory  oversight.  Our 
procurement of transportation services from a diversified group of carriers and continuous monitoring of carrier usage 
and pricing could be insufficient to protect us from changes in market demand or carrier capacity.

If we lose one or more of our major customers, or if any of our major customers experience significant business 
interruption, our operating results could be adversely affected.

We have several large customers that account for a significant portion of our sales. Wal-Mart together with its affiliates 
is our largest customer and represented approximately 21.0% of our net revenue for the year ended December 31, 2018. 
Cumulatively,  including Wal-Mart,  our  top  ten  customers  accounted  for  58.6%  of  net  revenue  for  the  year  ended 
December 31, 2018.

We do not have long-term supply contracts with any of our major customers. The loss of one or more major customers, 
a material reduction in sales to these customers for any reason, or the occurrence of a significant business interruption 
of our customers’ operations would result in a decrease in our product sales, financial condition and operating results.

Our geographic focus makes us particularly vulnerable to economic and other events and trends in the United States.

We operate in the United States and, therefore, are particularly susceptible to adverse United States regulations, economic 
climate, consumer trends, market fluctuations, including commodity price fluctuations or supply shortages of our key 
ingredients, and other adverse events. The concentration of our businesses in the United States could present challenges 
and may increase the likelihood that an adverse event in the United States would materially and adversely affect our 
product sales, financial condition and operating results.

The consolidation of retail customers could adversely affect us.

Retail customers may continue to consolidate, resulting in fewer customers for our business. Consolidation also produces 
larger retail customers that may seek to leverage their position to improve their profitability by demanding improved 
efficiency, lower pricing, increased promotional programs, or specifically tailored products. In addition, larger retailers 
have the scale to develop supply chains that permit them to operate with reduced inventories or to develop and market 
their own retailer brands. Retail consolidation and increased retailer power could materially and adversely affect our 
product sales, financial condition, and operating results.

Retail consolidation also increases the risk that adverse changes in our customers’ business operations or financial 
performance will have a corresponding material and adverse effect on us. For example, if our customers cannot access 
sufficient funds or financing, then they may delay, decrease, or cancel purchases of our products, or delay or fail to pay 
us  for  previous  purchases,  which  could  materially  and  adversely  affect  our  product  sales,  financial  condition,  and 
operating results.

Our results could be adversely impacted as a result of increased labor and employee-related expenses.

Inflationary pressures and any shortages in the labor market could increase labor costs, which could have a material 
adverse effect on our consolidated operating results or financial condition. Our labor costs include the cost of providing 

14

employee benefits, including health and welfare, and severance benefits. The annual costs of benefits vary with increased 
costs of health care and the outcome of collectively-bargained wage and benefit agreements.

Various federal and state labor laws govern our relationships with our employees and affect operating costs. These laws 
include employee classifications as exempt or non-exempt, minimum wage requirements, unemployment tax rates, 
workers’ compensation rates, overtime, family leave, safety standards, payroll taxes, citizenship requirements and other 
wage and benefit requirements for employees classified as non-exempt. As our employees are paid at rates set above, 
but related to, the applicable minimum wage, further increases in the minimum wage could increase our labor costs. 
Significant additional government regulations could materially adversely affect our business, financial condition and 
operating results.

Higher health care costs and labor costs due to statutory and regulatory changes could adversely affect our business.

Under the United States Patient Protection and Affordable Care Act (the “ACA”), we are required to provide affordable 
coverage, as defined in the ACA, to all employees, or otherwise be subject to a payment per employee based on the 
affordability criteria in the ACA. Additionally, some states and localities have passed state and local laws mandating 
the provision of certain levels of health benefits by some employers. Increased health care and insurance costs could 
have a material adverse effect on our business, financial condition and operating results. In addition, changes in federal 
or state workplace regulations could adversely affect our business, financial condition and operating results.

A portion of our workforce belongs to unions. Failure to successfully negotiate collective bargaining agreements, 
or strikes or work stoppages could cause our business to suffer.

Approximately 40.0% of our employees, as of December 31, 2018, are covered by collective bargaining agreements 
and other employees may seek to be covered by collective bargaining agreements. Strikes or work stoppages or other 
business interruptions could occur if we are unable to renew these agreements on satisfactory terms or enter into new 
agreements on satisfactory terms, which could impair manufacturing and distribution of our products or result in a loss 
of sales, which could adversely impact our business, financial condition or operating results. The terms and conditions 
of existing, renegotiated or new collective bargaining agreements could also increase our costs or otherwise affect our 
ability to fully implement future operational changes to enhance our efficiency or to adapt to changing business needs 
or strategy.

We may be subject to product liability claims should the consumption of any of our products cause injury, illness 
or death.

We  sell  food  products  for  human  consumption,  which  involves  risks  such  as  product  contamination  or  spoilage, 
mislabeling, product tampering and other adulteration of food products. Consumption of a mislabeled, adulterated, 
contaminated or spoiled product may result in personal illness or injury. We could be subject to claims or lawsuits 
relating to an actual or alleged illness or injury, and we could incur liabilities that are not insured or exceed our insurance 
coverage. Even if product liability claims against us are not successful or fully pursued, these claims could be costly 
and time consuming and may require our management to spend time defending the claims rather than operating the 
business. In addition, publicity regarding these claims could adversely affect our reputation and brands.

Product recalls may increase our costs, negatively impact our brands’ reputation, and adversely affect our business.

A product that has been actually or allegedly misbranded or becomes adulterated could result in product withdrawals 
or recalls, destruction of product inventory, negative publicity, temporary plant closings, substantial cost of compliance 
or remediation, and potentially significant product liability judgments against us. Any of these events could result in a 
loss of demand for our products, which would have a material adverse effect on our financial condition, operating 
results or cash flows. We could also be adversely affected if consumers lose confidence in our product quality, safety 
and integrity generally.

Unanticipated business disruptions could adversely affect our ability to provide our products to our customers.

Factors that are hard to predict or beyond our control, like weather, natural disasters, fire, explosions, terrorism, political 
unrest, generalized labor unrest or health pandemics could damage or disrupt our operations. In addition, our operations 
could be disrupted by a material equipment failure. We do not have significant redundant operating equipment to allow 
for such disruptions. Accordingly, if we do not effectively respond to disruptions in our operations, for example, by 
replacing capacity at our manufacturing locations, or cannot quickly repair damage to our information, production or 

15

supply systems, we may be late in delivering or unable to deliver products to our customers. If that occurs, we may 
lose our customers’ confidence, and long-term consumer demand for our products could decline. These events could 
materially and adversely affect our product sales, financial condition and operating results.

We rely on third parties for services related to sales, marketing and distribution. 

We utilize third-party sales and marketing services, centralized distribution centers and common carriers to execute 
order fulfillment for the majority of our products. While these services have increased our market penetration and 
expanded our distribution reach, we are dependent upon these third parties to effectively market, sell and distribute our 
products. We  do  not  have  long-term  contracts  with  any  of  these  third-party  service  providers. Accordingly,  any 
termination  by  a  third-party  provider  of  their  services  to  us,  or  any  failure  by  these  third  parties  to  perform  their 
obligations to us, would have a material adverse impact on our business and operating results.

We may not successfully identify or complete strategic acquisitions, alliances, divestitures or joint ventures.

From time to time, we may evaluate acquisition candidates, alliances or joint ventures that may strategically fit our 
business objectives, or we may consider divesting businesses that do not meet our strategic objectives or growth or 
profitability targets. These activities may present financial, managerial, and operational risks, including, but not limited 
to,  diversion  of  management’s  attention  from  existing  core  businesses.  In  addition,  to  the  extent  we  undertake 
acquisitions, alliances or joint ventures or other developments outside our core geography or in new categories, we 
may face additional risks related to such developments. Any of these factors could materially and adversely affect our 
product sales, financial condition, and operating results. 

Legal claims or other regulatory enforcement actions could subject us to civil and criminal penalties.

As a large food company, we operate in a highly regulated environment with constantly evolving legal and regulatory 
frameworks.  Various  laws  and  regulations  govern  food  production,  storage,  distribution,  sales,  advertising  and 
marketing, as well as licensing, trade, labor, tax and environmental matters, and health and safety practices. Government 
authorities regularly change laws and regulations and their interpretations. Consequently, we are subject to heightened 
risk of legal claims or other regulatory enforcement actions. Although we have implemented policies and procedures 
designed  to  ensure  compliance  with  existing  laws  and  regulations,  there  can  be  no  assurance  that  our  employees, 
contractors, or agents will not violate our policies and procedures. Moreover, a failure to maintain effective control 
processes could lead to violations, unintentional or otherwise, of laws and regulations. Legal claims or regulatory 
enforcement actions arising out of our failure or alleged failure to comply with applicable laws and regulations could 
subject us to civil and criminal penalties that could materially and adversely affect our product sales, reputation, financial 
condition, and operating results.

Our insurance may not provide adequate levels of coverage against claims.

We believe that we maintain insurance customary for businesses of our size and type. However, there are types of losses 
we may incur that cannot be insured against or that we believe are not economically reasonable to insure. Such losses 
could have a material adverse effect on our business and operating results.

We are subject to laws and regulations relating to protection of the environment, worker health, and workplace 
safety. Costs to comply with these laws and regulations, or claims with respect to environmental, health and safety 
matters, could have a significant negative impact on our business.

Our operations are subject to various federal, state and local laws and regulations relating to the protection of the 
environment, including those governing the discharge of pollutants into the air and water, the management and disposal 
of  solid  and  hazardous  materials  and  wastes,  employee  exposure  to  hazards  in  the  workplace  and  the  cleanup  of 
contaminated sites. We are required to obtain and comply with environmental permits for many of our operations, and 
sometimes we are required to install pollution control equipment or to implement operational changes to limit air 
emissions or wastewater discharges and/or decrease the likelihood of accidental releases of hazardous materials. We 
could incur substantial costs, including cleanup costs, civil or criminal fines or penalties, and third-party claims for 
property damage or personal injury as a result of any violations of environmental laws and regulations, noncompliance 
with environmental permit conditions or contamination for which we may be responsible that is identified or that may 
occur in the future. Such costs may be material.

16

Under federal and state environmental laws, we may be liable for the costs of investigation, removal or remediation of 
certain hazardous or toxic substances, as well as related costs of investigation and damage to natural resources, at 
various properties, including our current and former properties and the former properties of our predecessors, as well 
as off-site waste handling or disposal sites that we or our predecessors have used. Liability may be imposed upon us 
without regard to whether we knew of or caused the presence of such hazardous or toxic substances. Any such locations 
we currently own or occupy, or locations that we may acquire in the future, may result in liability to us under such laws 
or expose us to third-party actions such as tort suits based on alleged conduct or environmental conditions. In addition, 
we may be liable if hazardous or toxic substances migrate from properties for which we may be responsible to other 
properties.

In addition to regulations applicable to our operations, failure by any of our suppliers to comply with regulations, or 
allegations of compliance failure, may disrupt their operations and could result in potential liability. Even if we were 
able to obtain insurance coverage or compensation for any losses or damages resulting from the noncompliance of a 
supplier with applicable regulations, our brands and reputation may be adversely affected by negative perceptions of 
our brands stemming from such compliance failures.

We cannot predict what environmental or health and safety legislation or regulations will be enacted in the future or 
how existing or future laws or regulations will be enforced, administered or interpreted. We also cannot predict the 
amount of future expenditures that may be required in order to comply with such environmental or health and safety 
laws or regulations or to respond to environmental claims.

Our operations are subject to regulation by the FDA, FTC and other governmental entities, and such regulations 
are subject to change from time to time which could impact how we manage our production and sale of products.

Our operations are subject to extensive regulation by the FDA, the FTC and other national, state, and local authorities. 
For example, we are subject to the Food, Drug and Cosmetics Act (“FDCA”) and regulations promulgated thereunder 
by  the  FDA. This  comprehensive  regulatory  program  governs,  among  other  things,  the  manufacturing,  processing 
composition  and  ingredients,  packaging,  holding  and  safety  of  food.  Under  this  program,  the  FDA  regulates 
manufacturing practices for foods through, among other things, its current “good manufacturing practices” regulations, 
or CGMPs, and specifies the ingredients for certain foods. Our processing facilities and products are subject to periodic 
inspection  by  federal,  state,  and  local  authorities.  The  Food  Safety  Modernization Act  increased  the  number  of 
inspections at food facilities in the United States in an effort to enhance the detection of food-borne illness outbreaks 
and order recalls of tainted food products. It also imposes greater responsibility upon factors throughout the food chain 
to design and implement effective preventive controls in food safety programs throughout the supply chain. The FTC 
and other authorities regulate how we market and advertise our products, and we could be the target of claims relating 
to alleged false or deceptive advertising under federal, state, and foreign laws and regulations. Changes in these laws 
or regulations or the introduction of new laws or regulations could increase the costs of doing business for us or our 
customers or suppliers or restrict our actions, causing our operating results to be adversely affected.

We seek to comply with applicable regulations through a combination of employing internal personnel to ensure quality-
assurance compliance and contracting with third-party laboratories that conduct analysis of products for the nutritional-
labeling requirements. Compliance with regulations is costly and time-consuming. Failure to comply with applicable 
laws and regulations or maintain permits and licenses relating to our operations could subject us to civil remedies, 
including fines, injunctions, recalls or seizures, as well as potential criminal sanctions, which could result in increased 
operating costs resulting in a material adverse effect on our business, financial condition, and operating results.

Significant additional labeling or warning requirements or limitations on the marketing or sale of our products may 
reduce demand for such products and could adversely affect our business or operating results.

Certain jurisdictions in which our products are made, manufactured, distributed or sold have either imposed, or are 
considering imposing, product labeling or warning requirements or limitations on the marketing or sale of certain of 
our products as a result of ingredients or substances contained in such products. These types of provisions have required 
that we provide a label that highlights perceived concerns about a product or warns consumers to avoid consumption 
of  certain  ingredients  or  substances  present  in  our  products.  For  example,  in  California,  Proposition  65  requires  a 
specific warning on any product that contains a substance listed by the State of California as having been found to 
cause cancer or birth defects, unless the level of such substance in the product is below a safe harbor level.

17

In addition, the United States has imposed new nutrition labeling regulations that require food manufacturers to declare 
the quantity of added sugar, as well as update serving sizes and labeling requirements for certain package sizes. As we 
transition our packaging to comply with the proposed January 1, 2020 compliance deadline, our new product labeling 
may impact the consumption and public perception of our products. 

The imposition or proposed imposition of additional product labeling or warning requirements could reduce overall 
consumption of our products, lead to negative publicity (whether based in scientific fact or not) or leave consumers 
with the perception (whether or not valid) that our products do not meet their health and wellness needs. Such factors 
could adversely affect our business and operating results.

Changes in laws, regulations or rules, or a failure to comply with any laws, regulations or rules, may adversely 
affect our business, investments and results of operations.

to  comply  with  certain  SEC,  NASDAQ  and  other 

We are subject to laws, regulations and rules enacted by national, regional and local governments and NASDAQ. In 
legal  or  regulatory 
particular,  we  are  required 
requirements. Compliance  with,  and  monitoring  of,  applicable  laws,  regulations  and  rules  may  be  difficult,  time 
consuming and costly. Those laws, regulations or rules and their interpretation and application may also change from 
time to time and those changes could have a material adverse effect on our business and operating results. A failure to 
comply with applicable laws, regulations or rules, as interpreted and applied, could have a material adverse effect on 
our business and operating results.

Unanticipated changes in effective tax rates or adverse outcomes resulting from examination of our income or other 
tax returns could adversely affect our financial condition and results of operations.

We are subject to income taxes in the United States, and our domestic tax liabilities will be subject to the allocation of 
expenses in differing jurisdictions. Our future effective tax rates could be subject to volatility or adversely affected by 
a number of factors, including:

• 
• 
• 
• 
• 
• 

changes in the valuation of our deferred tax assets and liabilities;
expected timing and amount of the release of any tax valuation allowances;
tax effects of stock-based compensation;
costs related to intercompany restructurings;
changes in tax laws, regulations or interpretations thereof; and
lower than anticipated future earnings in jurisdictions where we have lower statutory tax rates and 
higher than anticipated future earnings in jurisdictions where we have higher statutory tax rates.

In addition, we may be subject to audits of our income, sales and other transaction taxes by United States federal and 
state authorities. Outcomes from these audits could have an adverse effect on our financial condition and results of 
operations.

A material impairment in the carrying value of acquired goodwill or other intangible assets could negatively 
affect our consolidated operating results and net worth.

A significant portion of our assets is goodwill and other intangible assets, the majority of which are not amortized but 
are reviewed for impairment at least annually and more often if indicators of impairment exist. At December 31, 2018, 
the carrying value of goodwill and other intangible assets totaled $2.5 billion, compared to total assets of $3.0 billion 
and total stockholders’ equity of $1.2 billion. If the carrying value of these assets exceeds the current estimated fair 
value, the asset is considered impaired, and this would result in a noncash charge to earnings, which could be material. 
Events and conditions that could result in impairment include a sustained drop in the market price of our Class A 
common stock, increased competition or loss of market share, obsolescence, product claims that result in a significant 
loss of sales or profitability over the product life, deterioration in macroeconomic conditions, or declining financial 
performance in comparison to projected results. 

Our business operations could be disrupted if our information technology systems fail to perform adequately.

The efficient operation of our business depends on our information technology systems, most of which are managed 
by third-party service providers. We rely on our information technology systems to effectively manage our business 
data,  communications,  supply  chain,  order  entry  and  fulfillment,  and  other  business  processes. The  failure  of  our 
information technology systems to perform as we anticipate could disrupt our business and could result in transaction 

18

errors, processing inefficiencies, and the loss of sales and customers, causing our business and operating results to 
suffer. In addition, our information technology systems may be vulnerable to damage or interruption from circumstances 
beyond our control, including fire, natural disasters, power outages, systems failures, security breaches, cyber-attacks 
and viruses. Any such damage or interruption could have a material adverse effect on our business.

We may be unable to hire or retain and develop key personnel or a highly skilled and diverse workforce or manage 
changes in our workforce.

We must hire, retain and develop a highly skilled and diverse workforce. We compete to hire new personnel in the 
many  regions  in  which  we  manufacture  and  market  our  products  and  then  to  develop  and  retain  their  skills  and 
competencies. Unplanned turnover or failure to develop adequate succession plans for leadership positions or hire and 
retain a diverse workforce with the skills and in the locations we need to operate and grow our business could deplete 
our institutional knowledge base and erode our competitiveness. 

We also face increased personnel-related risks. These risks could lead to operational challenges, including increased 
competition for employees with the skills we require to achieve our business goals, and higher employee turnover, 
including employees with key capabilities. Furthermore, we might be unable to manage changes in, or that affect, our 
workforce  appropriately  or  satisfy  the  legal  requirements  associated  with  how  we  manage  and  compensate  our 
employees. These risks could materially and adversely affect our reputation, ability to meet the needs of our customers, 
product sales, financial condition and operating results.

Risks Related to Our Capital Structure

Our substantial leverage could adversely affect our ability to raise additional capital to fund our operations, limit 
our ability to react to changes in the economy or our industry, expose us to interest rate risk to the extent of our 
variable rate debt, and prevent us from meeting our obligations under our indebtedness.

We are highly leveraged. As of December 31, 2018, our total balance on long term debt, excluding deferred financing 
charges,  discount,  premium,  and  capital  lease  obligations,  was  approximately  $983.8  million.  Our  high  degree  of 
leverage could have important consequences, including:

•  requiring a substantial portion of cash flow from operations to be dedicated to the payment of principal 
and interest on our indebtedness, thereby reducing our ability to use our cash flow to fund our operations, 
capital expenditures, and future business opportunities or to pay dividends;

•  exposing us to the risk of increased interest rates because the portion of our borrowings not hedged by 

swap agreements are subject to variable rates;

•  making it more difficult for us to make payments on our indebtedness;
•  increasing our vulnerability to general economic and industry conditions; 
•  restricting us from making strategic acquisitions or causing us to make non-strategic divestitures;
•  subjecting us to restrictive covenants that may limit our flexibility in operating our business;
•  limiting  our  ability  to  obtain  additional  financing  for  working  capital,  capital  expenditures,  product 

development, debt service requirements, acquisitions, and general corporate or other purposes; and
•  placing us at a competitive disadvantage compared to our competitors who are less highly leveraged.

Despite our significant leverage, we may be able to incur significant additional amounts of debt, which could further 
exacerbate the risks associated with our significant leverage.

We may be unable to obtain additional financing to fund our operations and growth.

We may require additional financing to fund our operations or growth. The failure to secure additional financing could 
have a material adverse effect on our continued development or growth. None of our officers, directors or stockholders 
are required to provide any financing to us.

19

The Metropoulos Entities have significant influence over us.

As of February 22, 2019, the Metropoulos Entities beneficially own approximately 24% of our common stock, including 
100% of our Class B common stock. Holders of our Class B stock are entitled to vote on all matters presented to the 
Company’s stockholders, but do not have any economic rights to the distributions of the Company. As long as the 
Metropoulos Entities own or control a significant percentage of our outstanding voting power, they will have the ability 
to significantly influence all corporate actions requiring stockholder approval, including the election and removal of 
directors and the size of our board, certain amendments to our certificate of incorporation or bylaws, or the approval 
of any merger or other significant corporate transaction, including a sale of substantially all of our assets.

The Metropoulos Entities’ interests may not align with the interests of our other stockholders. The Metropoulos Entities 
are in the business of making investments in companies and may acquire and hold interests in businesses that compete 
directly  or  indirectly  with  us.  The  Metropoulos  Entities  may  also  pursue  acquisition  opportunities  that  may  be 
complementary to our business.

We are required to pay the Tax Receivable Agreement counterparties for a significant portion of the tax benefit 
relating to any additional tax depreciation or amortization deductions we claim as a result of any step up in the tax 
basis of the assets of our operating subsidiaries resulting from the Metropoulos Entities’ exchange of shares of Class 
B common stock and Class B units of Hostess Holdings for shares of our Class A common stock.

Class B units in Hostess Holdings may be exchanged (together with the cancellation of shares of our Class B common 
stock) by the holders thereof for, at the Company’s election, shares of Class A common stock, on a one-for-one basis 
(subject to customary anti-dilution adjustments), or the cash equivalent of such shares. The exchanges may result in 
increases to our share of the tax basis of the tangible and intangible assets of our operating subsidiaries that otherwise 
would not have been available, although the United States Internal Revenue Service may challenge all or part of that 
tax basis increase, and a court could sustain such a challenge by the United States Internal Revenue Service. These 
increases in tax basis, if sustained, may reduce the amount of tax that we would otherwise be required to pay in the 
future.

We are party to a Tax Receivable Agreement that provides for the payment by us of approximately 85% of the net cash 
savings, if any, in United States federal, state and local income tax that the Company actually realizes (or is deemed 
to realize in certain circumstances) as a result of: (i) certain increases in tax basis resulting from the Hostess Business 
Combination; (ii) certain tax attributes of Hostess Holdings and its subsidiaries existing prior to the Hostess Business 
Combination and prior to subsequent exchanges of Class B units; (iii) certain increases in tax basis resulting from 
exchanges of Class B units; (iv) imputed interest deemed to be paid by the Company as a result of payments that it 
makes under the Tax Receivable Agreement; and (v) certain increases in tax basis resulting from payments that the 
Company makes under the Tax Receivable Agreement.

In January 2018, in exchange for $34.0 million, the Apollo Funds agreed to terminate their rights to all future 
payment obligations under the Tax Receivable Agreement. As a result, the Company will retain a greater portion of 
the net cash tax savings derived from the tax attributes subject to the Tax Receivable Agreement. 

If our dividend policy is materially different than the distribution policy of Hostess Holdings, upon the exchange of 
any Class B units, the limited partners of Hostess Holdings could receive a disproportionate interest in the aggregate 
distributions by our operating subsidiaries that have not been distributed by us.

We and the Metropoulos Entities are limited partners of Hostess Holdings. To the extent Hostess Holdings distributes 
to its limited partners a greater share of income received from our operating subsidiaries than we distribute to our 
stockholders,  then  any  of  the  Metropoulos  Entities  who  participate  in  such  distribution  by  Hostess  Holdings  and 
subsequently exercise their rights to exchange limited partnership units in Hostess Holdings for Class A common stock 
may receive a disproportionate interest in the aggregate distributions by our operating subsidiaries that have not been 
distributed by us. The reason is that such Metropoulos Entity could receive both (i) the benefit of a distribution by 
Hostess Holdings to its limited partners, including such Metropoulos Entity, and (ii) the benefit of a distribution by the 
Company to the holders of Class A common stock, including such Metropoulos Entity. Consequently, if our dividend 
policy does not match the distribution policy of Hostess Holdings, other holders of Class A common stock as of the 
date of an exchange could experience a reduction in their interest in the profits previously distributed by our operating 

20

subsidiaries that have not been distributed by us. Our current dividend policy could result in distributions to our common 
stockholders that are different from the distributions made by Hostess Holdings to its limited partners.

Our only significant asset is our ownership interest in our operating subsidiaries and such ownership may not be 
sufficient to pay dividends or make distributions or loans to enable us to pay any dividends on our common stock 
or satisfy our other financial obligations, including our obligations under the Tax Receivable Agreement.

We have no direct operations and no significant assets other than our ownership interest in our operating subsidiaries. We 
depend on our operating subsidiaries for distributions, loans and other payments to generate the funds necessary to 
meet our financial obligations, including our expenses as a publicly traded company, to pay any dividends with respect 
to our common stock, and to satisfy our obligations under the Tax Receivable Agreement. The financial condition and 
operating  requirements  of  our  operating  subsidiaries  may  limit  our  ability  to  obtain  cash  from  our  operating 
subsidiaries. The earnings from, or other available assets of, our operating subsidiaries may not be sufficient to pay 
dividends or make distributions or loans to enable us to pay any dividends on our common stock or satisfy our other 
financial obligations, including our obligations under the Tax Receivable Agreement.

The ability of our operating subsidiaries (other than subsidiaries which have been designated as unrestricted pursuant 
to our ability to do so in certain limited circumstances) to make distributions, loans and other payments to us for the 
purposes described above and for any other purpose are governed by the terms of our credit facilities and will be subject 
to the negative covenants set forth therein. Any loans or other extensions of credit will be subject to the investment 
covenants contained therein, which provide for several exceptions including, among others (i) a general investment 
basket equal to the greater of a fixed dollar amount and a percentage of EBITDA and (ii) an unlimited investment basket 
based on satisfying a total net leverage ratio on a pro forma basis. Similarly, any dividends, distributions or similar 
payments will be subject to the dividends and distributions covenant under such credit facilities, which also provide 
for several exceptions including, among others (i) for payment of overhead and certain fees and expenses of parent 
companies, (ii) for tax distributions, subject to certain limitations, (iii) a general dividend and distribution basket equal 
to the greater of a fixed dollar amount and a percentage of EBITDA and (iv) an unlimited dividend and distribution 
basket based on satisfying a total net leverage ratio on a pro forma basis.

Risks Related to Our Class A Common Stock

Resales of the shares of Class A common stock could depress the market price of our Class A common stock.

There may be a large number of shares of Class A common stock sold in the market in the near future. These sales, or 
the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market 
price of our Class A common stock. As of February 22, 2019, the Metropoulos Entities held approximately 24% of our 
Common Stock, including 100% of our Class B common stock. All such shares of Class A common stock held by or 
obtainable  in  exchange  for  Class  B  common  stock  and  Class  B  units  held  by  the  Metropoulos  Entities  have  been 
registered for resale under the Securities Act pursuant to a shelf registration statement filed in 2016. 

We have approximately 100,046,392 shares of Class A common stock outstanding as of February 22, 2019. There are 
also remaining registered shares of Class A common stock that we may issue under the Hostess Brands, Inc. 2016 
Equity Incentive Plan, which shares may be freely sold in the public market upon issuance, subject to compliance with 
stock ownership guidelines and volume limitations applicable to affiliates.

In addition, as of December 31, 2018, there were 48,274,307 public warrants and 8,225,583 private warrants outstanding. 
Each warrant entitles its holder to purchase one half of one share of our Class A common stock at an exercise price of 
$5.75 per half share, to be exercised only for a whole number of shares of our Class A common stock.

Such sales of shares of Class A common stock or the perception of such sales may depress the market price of our Class 
A common stock.

21

A market for our securities may not continue, which would adversely affect the liquidity and price of our securities.

The price of our securities may fluctuate significantly due to general market and economic conditions. An active trading 
market for our securities may not be sustained. In addition, the price of our securities can vary due to general economic 
conditions and forecasts, our general business condition and the release of our financial reports. Additionally, if our 
securities become delisted from NASDAQ for any reason, and are quoted on the OTC Bulletin Board, an inter-dealer 
automated quotation system for equity securities that is not a national securities exchange, the liquidity and price of 
our securities may be more limited than if we were quoted or listed on NASDAQ or another national securities exchange. 
You may be unable to sell your securities unless a market can be established or sustained.

If securities or industry analysts cease publishing research or reports about us, our business, or our market, or if 
they change their recommendations regarding our Class A common stock adversely, then the price and trading 
volume of our Class A common stock could decline.

The  trading  market  for  our  Class A  common  stock  will  be  influenced  by  the  research  and  reports  that  industry  or 
securities analysts may publish about us, our business, our market, or our competitors. Securities and industry analysts 
may cease to publish research on us.  If any of the analysts who may cover us change their recommendation regarding 
our stock adversely, or provide more favorable relative recommendations about our competitors, the price of our Class 
A common stock would likely decline. If any analyst who may cover us were to cease coverage of us or fail to regularly 
publish reports on it, we could lose visibility in the financial markets, which could cause our stock price or trading 
volume to decline.

If we fail to maintain an effective system of internal controls, we may not be able to accurately report our financial 
results.

We are required to comply with Section 404 of the Sarbanes Oxley Act, which requires, among other things, that 
companies maintain disclosure controls and procedures to ensure timely disclosure of material information, and that 
management review the effectiveness of those controls on a quarterly basis. Effective internal controls are necessary 
for us to provide reliable financial reports and to help prevent fraud, and our management and other personnel devote 
a substantial amount of time to these compliance requirements. Moreover, these rules and regulations increased our 
legal and financial compliance costs and make some activities more time-consuming and costly. We cannot be certain 
that we will be able to maintain adequate controls over our financial processes and reporting in the future or that we 
will be able to comply with our obligations under Section 404 of the Sarbanes Oxley Act. Section 404 of the Sarbanes 
Oxley Act also requires us to evaluate annually the effectiveness of our internal controls over financial reporting as of 
the end of each fiscal year and to include a management report assessing the effectiveness of our internal control over 
financial reporting in our Annual Report on Form 10-K. If we fail to maintain the adequacy of our internal controls, 
we cannot assure you that we will be able to conclude in the future that we have effective internal control over financial 
reporting and/or we may encounter difficulties in implementing or improving our internal controls, which could harm 
our operating results or cause us to fail to meet our reporting obligations. If we fail to maintain effective internal controls, 
we might be subject to sanctions or investigation by regulatory authorities, such as the SEC. Any such action could 
adversely affect our financial results and may also result in delayed filings with the SEC.

22

Our quarterly operating results may fluctuate significantly and could fall below the expectations of securities analysts 
and investors due to seasonality and other factors, some of which are beyond our control, resulting in a decline in 
our stock price.

Our quarterly operating results may fluctuate significantly because of seasonality and several other factors, including:

labor availability and costs for hourly and management personnel;
profitability of our products, especially in new markets and due to seasonal fluctuations; 
changes in interest rates;
impairment of long-lived assets;

• 
• 
• 
• 
•  macroeconomic conditions, both nationally and locally;
disruption in production by us or a co-manufacturer;
• 
negative publicity relating to products we sell;
• 
changes in consumer preferences and competitive conditions;
• 
expansion to new markets; 
• 
fluctuations in commodity prices; and
• 
actions by our competitors (e.g., pricing promotions).
• 

Fluctuations in our operating results due to the foregoing or other factors could cause our results to fall below the 
expectations of securities analysts and investors, resulting in a decline in our stock price.

Anti-takeover provisions contained in our certificate of incorporation and bylaws, as well as provisions of Delaware 
law, could impair a takeover attempt.

Our certificate of incorporation contains provisions that may discourage unsolicited takeover proposals that stockholders 
may consider to be in their best interests. We are also subject to anti-takeover provisions under Delaware law, which 
could  delay  or  prevent  a  change  of  control.  Together,  these  provisions  may  make  more  difficult  the  removal  of 
management and may discourage transactions that otherwise could involve payment of a premium over prevailing 
market prices for our securities. These provisions include:

• 

• 

• 

• 

• 

• 

• 

a staggered board providing for three classes of directors, which limits the ability of a stockholder or 
group to gain control of our board;
no cumulative voting in the election of directors, which limits the ability of minority stockholders to 
elect director candidates;
the right of our board to elect a director to fill a vacancy created by the expansion of our board or the 
resignation, death or removal of a director in certain circumstances, which prevents stockholders from 
being able to fill vacancies on our board;
a prohibition on stockholder action by written consent, which forces stockholder action to be taken at 
an annual or special meeting of our stockholders;
a prohibition on stockholders calling a special meeting and the requirement that a meeting of stockholders 
may only be called by members of our board, which may delay the ability of our stockholders to force 
consideration of a proposal or to take action, including the removal of directors;
the requirement that changes or amendments to certain provisions of our certificate of incorporation or 
bylaws must be approved by holders of at least two-thirds of our common stock; and
advance notice procedures that stockholders must comply with in order to nominate candidates to our 
board or to propose matters to be acted upon at a meeting of stockholders, which may discourage or 
deter a potential acquirer from conducting a solicitation of proxies to elect the acquirer’s own slate of 
directors or otherwise attempting to obtain control of us.

Item 1B. Unresolved Staff Comments

None.

23

Item 2. Properties.

As of December 31, 2018, we operated six bakeries and five distribution centers and occupied a corporate 
headquarters, as shown in the chart below.

Type

Location

Owned/Leased

Size (Sq. Ft.)

Segment

Bakery

Bakery
Bakery

Bakery

Bakery

Bakery

Emporia, Kansas

Columbus, Georgia
Indianapolis, Indiana

Chicago, Illinois

Owned
Leased(1)
Owned

Owned

Southbridge, Massachusetts Owned

Southbridge, Massachusetts Leased

Distribution Center

Distribution Center

Distribution Center

Distribution Center
Distribution Center

Chicago, Illinois

Chicago, Illinois

Shorewood, Illinois

Carthage, Missouri
Hobart, Indiana

Corporate Headquarters

Kansas City, Missouri

Leased
Other(2)
Leased
Other(2)
Other(2)
Leased

278,500 SBG
313,700 SBG

195,000 SBG

137,000 SBG

37,850 ISB

47,640 ISB

64,816 SBG

— SBG/ISB

507,187 SBG

— SBG/ISB

— SBG/ISB

40,450 SBG/ISB

(1) The Columbus, GA facility is available for the purchase amount of $100.
(2) Variable fees related to the third-party distribution center include storage and pallet-related charges.

Item 3. Legal Proceedings

We are involved in lawsuits, claims and proceedings arising in the ordinary course of business. These matters may 
involve personnel and employment issues, personal injury, contract and other proceedings arising in the ordinary course 
of business, which have not resulted in any material losses to date. Although we do not expect the outcome of these 
proceedings to have a material adverse effect on our financial condition or results of operations, litigation is inherently 
unpredictable. Therefore, we could incur judgments or enter into settlements or claims that could materially impact 
our results.

The information required to be furnished by us under this Part I, Item 3 (Legal Proceedings) is incorporated by reference 
to the information contained in Note 14--Commitments and Contingencies to the consolidated financial statements 
included in Part II, Item 8 on this Annual Report on Form 10-K.

Item 4. Mine Safety Disclosures.

Not applicable.

24

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities

Our  Class A  common  stock  and  warrants  are  currently  quoted  on  NASDAQ  under  the  symbols  “TWNK”  and 
“TWNKW,” respectively.

As of February 22, 2019, there were approximately 8 stockholders of record of our Class A common stock and one 
stockholder of record of our Class B common stock.

We currently do not pay dividends and have not paid any cash dividends on our common stock to date.

Securities Authorized for Issuance Under Equity Compensation Plans

(A)
Number of 
Securities to be 
Issued Upon 
Exercise of 
Outstanding 
Options, 
Warrants and 
Rights

(B)
Weighted Average 
Exercise Price of 
Outstanding 
Options, 
Warrants, and 
Rights

(C)
Number of 
Securities 
Remaining 
Available for 
Future Issuance 
Under Equity 
Compensation 
Plan (excluding 
securities reflected 
in column (A))

1,875,464 (1) $

14.96 (2)

4,748,036 (3)

—

—

1,875,464

$

14.96

—

4,748,036

Plan Category

Equity Compensation Plans approved
by stockholders ....................................
Equity Compensation Plans not
approved by stockholders ....................
Total .....................................................

(1)  Consists of shares subject to outstanding stock options, restricted stock units and performance restricted stock 
units under the Hostess Brands, Inc. 2016 Equity Incentive Plan (the “2016 Plan”), some of which are vested 
and some of which remain subject to the vesting and/or performance criteria relating to the respective equity 
award. 

(2)  Represents the weighted average exercise price of 943,939 stock options and excludes the impact of 931,525 

shares of restricted stock units for which no exercise price is payable

(3)  Consists of shares available for future issuance under the 2016 Plan.

For additional information, refer to Item 12 of Part III of this Annual Report on Form 10-K. 

Unregistered Sales of Equity Securities and Use of Proceeds

The Metropoulos Entities may exchange the Class B units in Hostess Holdings, together with shares of Class B 
common stock for share of our Class A common stock on a one-for-one basis. Other than any shares of Class A 
common stock executed on such exchanges, we did not issue any equity securities without registration during the 
period covered by this annual report on Form 10-K. 

Issuer Purchase of Equity Securities

The Company did not have any repurchases of common stock for the year ended December 31, 2018.

25

Warrants

As of December 31, 2018, there were 48,274,307 public warrants and 8,225,583 private warrants outstanding. Each 
warrant entitles its holder to purchase one half of one share of our Class A common stock at an exercise price of $5.75 
per half share, to be exercised only for a whole number of shares of our Class A common stock. The warrants became 
exercisable on December 4, 2016 and expire five years after that date or earlier upon redemption or liquidation. The 
Company may redeem the outstanding public warrants at a price $0.01 per warrant, if the last sale price of the Company’s 
common stock equals or exceeds $24.00 per share for any 20 trading days within a 30 trading day period ending on 
the third business day before the Company sends the notice of redemption to the warrant holders. The private placement 
warrants, however, are nonredeemable so long as they are held by Gores Sponsor, LLC or its permitted transferees. 
The private warrants were registered with the SEC for future potential sales to the public. When sold to the public, the 
private placement warrants will become public warrants.

Performance Graph

The following graph and related information shall not be deemed “soliciting material” or be deemed to be “filed” with 
the Commission, nor shall such information be incorporated by reference into any future filing, except to the extent 
that we specifically incorporate it by reference into such filing.The following stock performance graph compares, for 
the period November 30, 2015 (the first day our common stock was traded following our initial public offering) through 
December 31, 2018 (the last trading day of our fiscal year), the cumulative total stockholder return for (1) the Company’s 
common stock, (2) the Standard & Poor’s 500 and (3) the Standard & Poor’s 500 Packaged Foods and Meats Index. 
The graph assumes the value of the investment in our common stock and each index was $100.00 on November 30, 
2015 and assumes reinvestment of any dividends.The stock price performance below is not necessarily indicative of 
future stock price performance.

26

Item 6. Selected Financial Data

The following table sets forth selected consolidated financial data for the last five years. The selected consolidated 
financial data should be read in conjunction with Item 7. Management’s Discussion and Analysis of Financial Condition 
and Results of Operations and Item 8. Financial Statements and Supplementary Data.

As a result of the completion of the Hostess Business Combination on November 4, 2016, our selected financial data 
below are presented: as “2018” for December 31, 2018 or for the year ended December 31, 2018 (Successor); as “2017” 
for December 31, 2017 or for the year ended December 31, 2017 (Successor); as “2016” for December 31, 2016 or for 
the period November 4, 2016 to December 31, 2016 (Successor); “2016” for the period January 1, 2016 to November 
3, 2016 (Predecessor); as “2015” for December 31, 2015 or for the year ended December 31, 2015 (Predecessor); as 
“2014” for December 31, 2014 and for the year ended December 31, 2014. 

As a result of the Hostess Business Combination, we are the acquirer for accounting purposes and Hostess Holdings 
is the acquiree and accounting predecessor. Our financial statement presentation includes the financial statements of 
Hostess Holdings as “Predecessor” for periods prior to the Closing Date and “Successor” for periods after the Closing 
Date, including the consolidation of Hostess Holdings. 

(In thousands except for 
per share data)

Statement of operations:

2018 (1)

2017 (2)

2016 (3)

2015

2014

(Successor)

(Successor)

(Successor)

(Predecessor)

(Predecessor)

(Predecessor)

Net revenue ...................... $

850,389

$

776,188

$

111,998

$

615,588

$

620,815

$

Gross profit.......................

Net income (loss) .............

Net income (loss) per 
basic Class A share (4) .....

Net income (loss) per 
diluted Class A share (4) ..

Balance sheet:

267,277

81,426

326,898

258,108

0.63

0.61

2.26

2.13

38,714

(8,485)

(0.05)

(0.05)

266,529

60,425

262,203

88,760

554,695

233,932

81,464

Total assets .......................

3,010,713

2,966,275

2,847,892

643,529

765,494

683,678

Long-term debt and 
capital leases obligations..

Liquidity:

988,004

999,188

993,374

1,193,667

473,175

479,602

Capital expenditures (5) ...

53,748

36,383

7,627

31,477

27,267

54,728

Notes to the selected financial data:

1.  During the year ended December 31, 2018, we entered into an agreement to buyout a counterparty’s rights to 
all current and future tax savings under the tax receivable agreement entered into in connection with the Hostess 
Business  Combination  (the  “Tax  Receivable Agreement”)  in  exchange  for  a  $34.0  million  cash  payment, 
resulting in a gain of $12.4 million. We also acquired the Cloverhill Business in February 2018.

2.  During the year ended December 31, 2017, we recognized a gain of $161.5 million related to the remeasurement 
of deferred tax items and the Tax Receivable Agreement primarily due to enacted tax laws referred to as “Tax 
Reform”.

3.  2016 Predecessor and Successor financial results reflect certain transactions related to the Hostess Business 
Combination,  including  business  combination  costs  of  $31.8  million  in  the  Predecessor  Period  and  stock 
compensation expense of $26.4 million in the Successor Period. We also completed the acquisition of Superior 
in May of 2016.

4.  Earnings per basic and diluted share is not presented for the Predecessor, which is a partnership.
5.  Capital expenditures consists of purchases of property and equipment and acquisition and development of 

software assets paid in cash or accrued during the period.

27

 RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

Adjusted gross profit, adjusted gross margin, adjusted EBITDA, adjusted net income attributed to Class A stockholders 
and adjusted EPS are non-GAAP financial measures commonly used in the Company's industry and should not be 
construed as an alternative to gross profit, net income or earnings per share as indicators of operating performance or 
as alternatives to cash provided by operating activities as a measure of liquidity (each as determined in accordance with 
GAAP). These measures may not be comparable to similarly titled measures reported by other companies. The Company 
has  included  these  measures  because  it  believes  the  measures  provide  management  and  investors  with  additional 
information  to  measure  the  Company's  performance  and  liquidity,  estimate  the  Company's  value  and  evaluate  the 
Company's ability to service debt. 

Adjusted Gross Profit and Adjusted Gross Margin

Gross profit and gross margin are adjusted to exclude certain items that affect comparability. The adjustments are 
itemized  below.  You  are  encouraged  to  evaluate  these  adjustments  and  the  reason  the  Company  considers  them 
appropriate for supplemental analysis. 

Adjusted EBITDA

The Company defines adjusted EBITDA as net income adjusted to exclude (i) interest expense, net, (ii) depreciation 
and amortization and (iii) income taxes, as further adjusted to eliminate the impact of certain items that the Company 
does not consider indicative of its ongoing operating performance. These further adjustments are itemized below. You 
are encouraged to evaluate these adjustments and the reasons the Company considers them appropriate for supplemental 
analysis. 

Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation, or as a substitute 
for analysis of the Company's results as reported under GAAP. For example, adjusted EBITDA: 

• 

• 

• 

• 

does not reflect the Company's capital expenditures, future requirements for capital expenditures or contractual 
commitments;

does not reflect changes in, or cash requirements for, the Company's working capital needs;

does  not  reflect  the  significant  interest  expense,  or  the  cash  requirements  necessary  to  service  interest  or 
principal payments, on the Company's debt; and

does not reflect payments related to income taxes, the Tax Receivable Agreement or distributions to the non-
controlling interest to reimburse its tax liability.

Adjusted Net Income attributed to Class A stockholders and Adjusted EPS

Net income attributed to Class A stockholders is adjusted to exclude certain items that the Company does not consider 
indicative of its ongoing operating performance, then divided by weighted average diluted Class A shares outstanding 
to  determine  adjusted  EPS.  The  adjustments  are  itemized  below. Adjusted  EPS  is  only  presented  for  the  periods 
subsequent  to  the  Hostess  Business  Combination  since  the  Predecessor  was  a  partnership. You  are  encouraged  to 
evaluate these adjustments and the reasons the Company considers them appropriate for supplemental analysis. 

28

(In thousands)

2018

2017

2016

2015

2014

(Successor)

(Successor)

(Successor)

(Predecessor)

(Predecessor)

(Predecessor)

Reconciliation of 
Adjusted Gross Profit

Gross profit ..................... $

267,277

$

326,898

$

38,714

$

266,529

$

262,203

$

233,932

Non-GAAP adjustments:

Acquisition and 
integration costs.............

Special employee 
incentive compensation .

10,137

1,965

—

—

8,914

—

—

—

2,195

2,649

—

—

Adjusted gross profit...... $

279,379

$

326,898

$

47,628

$

268,724

$

264,852

$

233,932

Adjusted gross margin ......

32.9%

42.1%

42.5%

43.7%

42.7%

42.2%

Reconciliation of 
Adjusted EBITDA

Net income ....................... $

81,426

$

258,108

$

(8,485)

$

60,425

$

88,760

$

81,464

12,954

39,404

(67,204)

39,174

(7,762)

6,649

41,411

38,170

5,843

5,600

7,413

26,748

439

60,384

10,265

3,890

—

50,011

9,836

1,381

—

37,447

7,113

372

(14,237)

(50,222)

4,717

3,444

10,434

1,003

—

—

—

—

—

7,300

4,698

8,914

31,832

—

2,554

(763)

—

—

—

2,700

3,923

—

25,880

13,241

—

—

—

Non-GAAP adjustments:

Income tax provision....

Interest expense, net .....

Depreciation and 
amortization..................

Share-based 
compensation................

Tax Receivable 
Agreement 
remeasurement and 
gain on buyout..............

Impairment of property 
and equipment, 
intangible assets and 
goodwill .......................

Special employee 
incentive compensation

Acquisition and 
integration costs ...........

Loss (gain) on debt 
modification .................

Loss (gain) on sale/
abandonment of 
property and equipment 
and bakery shutdown 
costs (recoveries)..........

Other.............................

253

770

(144)

1,360

—

751

2,551

1,624

4,182

(8,743)

5,150

556

Adjusted EBITDA.......... $

186,176

$

230,212

$

31,895

$

183,408

$

177,930

$

145,343

i. For the year ended December 31, 2018, other expenses included transaction and other non-operating professional fees. For 
the year ended December 31, 2017, other expense primarily included professional fees incurred related to the secondary public 
offering of common stock and the registration of certain privately held warrants offset by a gain recognized related to the 
modification of long-term debt.

29

(In thousands, except share and per share data)

Reconciliation of Adjusted EPS

2018

2017

2016

(Successor)

(Successor)

(Successor)

Net income (loss) attributed to Class A stockholders....................................... $

62,895

$

223,897

$

(4,404)

Non-GAAP adjustments:

Tax Receivable Agreement remeasurement and gain on buyout .......................

(14,237)

(50,222)

Executive chairman agreement termination and execution................................

—

—

Remeasurement of deferred taxes ......................................................................

(5,375)

(108,621)

Impairment of property and equipment, intangible assets and goodwill ...........

Special employee incentive compensation.........................................................

Acquisition and integration costs .......................................................................

Loss (gain) on debt modification........................................................................

Loss (gain) on sale/abandonment of property and equipment and bakery 
shutdown costs (recoveries) ...............................................................................

Tax impact of adjustments..................................................................................

Non-controlling interest allocation of adjustments ............................................

4,717

3,444

10,434

—

253

(2,027)

(4,343)

Adjusted Net income attributed to Class A stockholders ................................ $

55,761

Weighted average Class A shares outstanding-diluted..........................................

103,098,394

Adjusted EPS .................................................................................................... $

0.54

$

$

1,003

—

—

2,554

(144)

(717)

(1,077)

66,673

105,307,293

0.63

—

26,748

—

—

—

8,914

(763)

—

(10,470)

(9,772)

10,253

97,791,658

0.10

$

$

30

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our 
consolidated financial statements and related notes included in Item 8 of this Annual Report on Form 10-K. This discussion contains 
forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those discussed 
below. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those 
discussed in Item 1A “Risk Factors” of this Annual Report on Form 10-K. 

Overview

We are a leading United States packaged food company focused on developing, manufacturing, marketing, selling and distributing 
fresh sweet baked goods coast-to-coast, providing a wide range of snack cakes, donuts, sweet rolls, breakfast pastries, snack pies 
and related products. As of December 31, 2018, we operate six baking facilities and five primary distribution centers. Our  DTW 
product distribution system allows us to deliver to our customers’ warehouses.  Our customers in turn distribute to their retail stores 
and/or distributors.

We have two reportable segments: “Sweet Baked Goods” and “In-Store Bakery”. Sweet Baked Goods consists of fresh and frozen 
sweet baked goods and bread products sold under the Hostess®, Dolly Madison®, Cloverhill®, and Big Texas® brands along with 
store branded products. In-Store Bakery consists primarily of Superior on Main® branded eclairs, madeleines, brownies, and iced 
cookies sold in the bakery section of grocery and club stores.

Hostess® is the second leading brand by market share within the SBG category, according to Nielsen U.S. total universe. For the 
52 week period ended December 29, 2018 our branded SBG products (which include  Hostess®, Dolly Madison®, Cloverhill®, 
and Big Texas® ) market share was 18.0% per Nielsen’s U.S. SBG category data. 

Principal Components of Operating Results

Net Revenue

We generate revenue primarily through selling sweet baked goods and other products under the Hostess® group of brands, which 
includes iconic products such as Twinkies®, CupCakes, Ding Dongs®, Zingers®, HoHos® and Donettes®. We also sell products 
under the Dolly Madison®, Superior on Main®, Cloverhill®and Big Texas® brands along with store branded products. Our product 
assortment is sold to customers’ warehouses and distribution centers by the case or in display ready corrugate units. Retailers 
display and sell our products to the end consumer in single-serve, multi-pack or club-pack formats. We sell our products primarily 
to supermarket chains, national mass merchandisers and convenience and drug stores, along with a smaller portion of our product 
sales going to dollar stores, vending, club, and other retail outlets.

Our revenues are driven by average net price and total volume of products sold. Factors that impact unit pricing and sales volume 
include product mix, the cost of ingredients, the promotional activities implemented by the Company and its competitors, industry 
capacity, new product initiatives and quality and consumer preferences. We do not keep a significant backlog of finished goods 
inventory, as our fresh baked products are promptly shipped to our distribution centers after being produced and then distributed 
to customers.

Cost of Goods Sold

Cost of goods sold consists of ingredients, packaging, labor, energy, other production costs, warehousing and transportation costs 
including in-bound freight, inter-plant transportation and distribution of our products to customers. The cost of ingredients and 
packaging represent the majority of our total costs of goods sold. All costs that are incurred at the bakeries, including the depreciation 
of bakery facilities and equipment, are included in cost of goods sold. We do not allocate any corporate functions into cost of goods 
sold.

31

Our cost of ingredients consists principally of flour, sweeteners, edible oils and cocoa, which are subject to substantial price 
fluctuations, as is the cost of paper, corrugate, films and plastics used to package our products. The prices for raw materials are 
influenced  by  a  number  of  factors,  including  the  weather,  crop  production,  transportation  and  processing  costs,  government 
regulation and policies and worldwide market supply and demand. We also rely on fuel products, such as natural gas, diesel, 
propane and electricity, to operate our bakeries and produce our products. Fluctuations in the prices of the raw materials or fuel 
products used in the production, packaging or transportation of our products affect the cost of products sold and our product pricing 
strategy. We utilize forward buying strategies through short-term and long-term advance purchase contracts to lock in prices for 
certain high-volume raw materials, packaged components and certain fuel inputs. Through these initiatives, we believe we are 
able to obtain competitive pricing.

Advertising and Marketing

Our advertising and marketing expenses relate to our advertising campaigns, which include social media, print, online advertising, 
local promotional events and monthly agency fees. We also invest in wire and corrugate displays delivered to customers to display 
our products off shelf, field marketing and merchandising to reset and check the store inventory on a regular basis in addition to 
marketing employment costs.

Selling Expense

Selling expenses primarily include sales management, employment, travel, and related expenses, as well as broker fees. We utilize 
brokers for sales support, including managing promotional activities and order processing.

General and Administrative

General and administrative expenses primarily include employee and related expenses for the accounting, planning, customer 
service, legal, human resources, corporate operations, research and development, purchasing, logistics and executive functions.  
Also  included  are  professional  service  fees  related  to  audit  and  tax,  legal,  outsourced  information  technology  functions, 
transportation planning, and corporate site and insurance costs, as well as the depreciation and amortization of corporate assets.

Non-Controlling Interest

Mr. Metropoulos and the Metropoulos Entities hold their equity investment in us primarily through Class B limited partnership 
units in the Company’s subsidiary, Hostess Holdings (“Class B Units”), and an equal number of shares of the Company’s Class B 
common stock (“Class B Stock”). Our Class B Stock has voting, but no economic rights, while Hostess Holdings’ Class B Units 
have economic, but no voting rights. Each Class B Unit, together with a share of Class B Stock held by the Metropoulos Entities, 
is exchangeable for a share of the Company’s Class A common stock (or at the option of the Company, the cash equivalent thereof).  
The Company holds 100% of the general partnership interest in Hostess Holdings and a majority of the limited partnership interests 
and consolidates Hostess Holdings in the Company’s consolidated financial statements. The interest of the Metropoulos Entities 
in Hostess Holdings’ Class B Units is reflected in our consolidated financial statements as a non-controlling interest.

For  periods  prior  to  the  Hostess  Business  Combination,  Hostess  Holdings  consolidated  the  financial  position  and  results  of 
operations of New Hostess Holdco, LLC. The portion of New Hostess Holdco, LLC not owned by Hostess Holdings (which 
constituted  a  profits  interest  plan  for  management)  was  recognized  as  a  non-controlling  interest  in  its  consolidated  financial 
statements. 

Factors Impacting Recent Results

Acquisitions

On February 1, 2018, we acquired certain U.S. breakfast assets from Aryzta, LLC (Aryzta), which included a bakery, inventory, 
and the Big Texas® and Cloverhill® brand names (collectively referred to as the “Cloverhill Business”). We acquired these assets 
to expand our product portfolio and to gain previously outsourced manufacturing capabilities for our existing product portfolio. 
Our consolidated statement of operations includes the operation of these assets from February 1, 2018 through December 31, 2018. 
We evaluated the impact of the acquisition of the Cloverhill Business on our financial statements and concluded that the impact 
was not significant and did not require the inclusion of pro forma financial results assuming the acquisition had occurred on January 
1, 2016.

32

Tax Receivable Agreement Buyout

On January 26, 2018, we entered into a transaction to terminate all future payments under the Tax Receivable Agreement payable 
to  the Apollo  Funds  in  exchange  for  a  cash  payment  of  $34.0  million,  which  was  recognized  as  a  financing  outflow  on  the 
consolidated statement of cash flow. This transaction did not affect the portion of the rights under the Tax Receivable Agreement 
payable to the Metropoulos Entities. We recognized a $12.4 million gain in the non-operating section of our consolidated statement 
of operations, which represented the difference between the $46.4 million carrying value of the portion of the Tax Receivable 
Agreement liability which was terminated and the $34.0 million of cash payments. 

Tax Reform

During the year ended December 31, 2017, the Tax Cuts and Jobs Act (“Tax Reform”) was signed into law. Tax Reform significantly 
changed U.S. tax law by lowering the corporate income tax rate permanently from a maximum of 35% to a flat 21% rate, effective 
January 1, 2018. This impacted the valuation of our tax items and the Tax Receivable Agreement.

Note on Financial Presentation

As a result of the completion of the Hostess Business Combination on November 4, 2016, our consolidated financial statements 
included elsewhere in this Annual Report are presented: (i) as of December 31, 2018 and for the year ended December 31, 2018 
(Successor); (ii) as of December 31, 2017 and for the year ended December 31, 2017 (Successor); (iii) as of December 31, 2016 
and for the period November 4, 2016 to December 31, 2016 (Successor); (iv) for the period January 1, 2016 to November 3, 2016 
(Predecessor). 

33

Results of Operations

Comparison of Results of Operations for the Year Ended December 31, 2018 (Successor), Year Ended December 31, 2017 
(Successor), Period From November 4, 2016 through December 31, 2016 (Successor) (“2016 Successor Period”), and From 
January 1, 2016 through November 3, 2016 (Predecessor) (“2016 Predecessor Period”)

As  discussed  above,  the  financial  information  presented  herein  for  periods  prior  to  the  completion  of  the  Hostess  Business 
Combination is of our accounting Predecessor, Hostess Holdings, and, for periods from and after the Hostess Business Combination, 
is of Hostess Brands, Inc. The financial information for the year ended December 31, 2016 is divided into Predecessor and Successor 
periods and is not comparable to the full years ended December 31, 2018 or 2017. Accordingly, such periods are presented on a 
historical stand-alone basis without comparison.

(In thousands, except share and per share data)

2018

2017

2016

Year
Ended
December 31

Year
Ended
December 31

From 
November 4
through
December 31

From 
January 1
through
November 3

(Successor)

(Successor)

(Successor)

(Predecessor)

Net revenue ......................................................................................... $
Gross profit .........................................................................................

850,389
267,277

As a % of net revenue ......................................................................
Operating costs and expenses ............................................................. $
Operating income (loss)......................................................................
As a % of net revenue ......................................................................
Other expense ..................................................................................... $
Income tax expense (benefit)..............................................................
Net income (loss) ................................................................................
Net income (loss) attributable to Class A shareholders ...................... $

31.4%

145,719
121,558

14.3%

27,178
12,954
81,426
62,895

Earnings (loss) per Class A share:
Basic.................................................................................................... $
Diluted ................................................................................................ $

0.63
0.61

Adjusted EBITDA(1).......................................................................... $

186,176

$

$

$

$

$
$

$

776,188
326,898

42.1%

92,906
233,992

30.1%

43,088
(67,204)
258,108
223,897

2.26
2.13

230,212

$

$

$

$

$
$

$

$

$

$

$

615,588
266,529

43.3%

143,657
122,872

20.0%

62,008
439
60,425
57,211

111,998
38,714

34.6 %

48,321
(9,607)

(8.6)%

6,640
(7,762)
(8,485)
(4,404)

(0.05)
(0.05)

31,895

$

183,408

(1) Adjusted EBITDA is a non-GAAP measure. See Item 6 of this Annual Report on Form 10-K - Selected Financial Data for 
definition of Adjusted EBITDA and a reconciliation to net income for each period presented.

Results for the Year Ended December 31, 2018 Compared to Results for the Year Ended December 31, 2017 

Net Revenue 

Net revenue for the year ended December 31, 2018 increased 9.6% or $74.2 million compared to the year ended December 31, 
2017. The Cloverhill Business contributed $74.2 million of incremental net revenue. Our organic net revenue was flat for the year 
due to declines in the mass retail channel offset by net revenue growth in the dollar, small format and grocery channels. These 
gains were driven by our current and prior year product innovation including Bakery Petites®, our premium snack line introduced 
in late 2017, and new branded breakfast products introduced in the fourth quarter of 2018. We also experienced gains in core 
products such as Donettes and Cupcakes and Coffee Cakes.

34

Gross Profit

Gross profit was 31.4% of net revenue for the year ended December 31, 2018, compared to 42.1% for the year ended December 
31, 2017. The decline was primarily attributable to a combination of the shift in mix of revenue to include our recently acquired 
non-Hostess® branded products and the incremental costs incurred to transform the Cloverhill Business, which collectively resulted 
in 650 basis points lower profit margin. Significant capital improvements completed in the fourth quarter of 2018 are expected to 
further increase efficiency and profitability in 2019. Also contributing to the lower gross profit margin during 2018 were higher 
transportation costs and other inflationary pressures, including increasing customer allowances which in total resulted in a 340 
basis point decrease in gross margin. We executed multi-faceted pricing actions in the fourth quarter to partially offset inflation 
while maintaining growth potential.

Operating Costs and Expenses  

Operating costs and expenses for the year ended December 31, 2018 increased by 56.8% from the year ended December 31, 2017. 
The increase was attributable to the $50.2 million gain on the remeasurement of the Tax Receivable Agreement in 2017 due to 
Tax Reform and a change in state tax rates, as well as a forfeiture of share-based compensation. Additionally, in 2018 there were 
increased costs related to temporary displays in support of promotional programs partially offset by lower corporate incentive 
compensation. 

During the fourth quarter of 2018, we recognized impairment charges of $3.3 million to the goodwill and intangible assets within 
the In-Store Bakery reporting unit. These charges reflect the decision to discontinue the Hostess Bake Shop product line as compared 
to expectations when the In-Store Bakery reporting unit was remeasured during the Hostess Business Combination. Based on the 
impairment assessment, the fair value of the In-Store Bakery reporting unit continues to be well in excess of the initial cash purchase 
price of the Superior on Main business acquired in 2016. Also in 2018, we recognized a $1.4 million impairment related to the 
planned disposition of certain production equipment before the end of its useful life. 

Operating Income

Operating income for the year ended December 31, 2018 was $121.6 million compared to $234.0 million for the year ended 
December 31, 2017. The decrease in operating income is due to a decrease in gross margin attributed to the transformation of the 
Cloverhill  Business  and  inflationary  pressures  in  transportation  and  production  input  costs.  The  $50.2  million  gain  on 
remeasurement of the Tax Receivable Agreement due to Tax Reform and changes in state tax law in 2017 also significantly impacted 
operating income.

Other Expense

For the years ended December 31, 2018 and 2017, interest expense related to our Third Term Loan was $41.3 million and $40.0 
million, respectively. Also during the year ended December 31, 2018, we recognized a $12.4 million gain related to the buyout of 
the Tax Receivable Agreement. During the year ended December 31, 2017, we recognized a $2.6 million loss related to the repricing 
of our First Term Loan.

Income Taxes

Our effective tax rate was 13.7% for the year ended December 31, 2018 compared to (35.2)% for the year ended December 31, 
2017 due to the impact of Tax Reform. For the year ended December 31, 2017, the Company recognized a $111.3 million tax 
benefit as a result of revaluing its deferred tax liabilities due to the reduced U.S. corporate income tax rate of 21%. The effective 
tax rate of 13.7% for the year ended December 31, 2018 reflects the benefit of the permanent reduction in the U.S. corporate 
income tax rate, the tax impact of the gain on the buyout of the Tax Receivable Agreement, and the tax benefit related to revaluing 
its deferred tax liabilities due to a change in the Company’s estimated state tax rate.

Net Income

For the year ended December 31, 2018, net income was $81.4 million compared to $258.1 million for the year ended December 
31, 2017. In 2017, the remeasurement of deferred tax items and the Tax Receivable Agreement, collectively, impacted net income 
by $161.5 million. In 2018, net income was impacted by transformation costs for the Cloverhill Business and inflationary pressures 
on transportation and other production costs.

35

Earnings Per Share

Our earnings per class A share was $0.63 (basic) and $0.61 (dilutive) for the year ended December 31, 2018, compared to $2.26
(basic) and $2.13 (dilutive) for the year ended December 31, 2017. The impact of Tax Reform added approximately $1.50 to our 
dilutive EPS in 2017. 

Adjusted EBITDA

Adjusted EBITDA was $186.2 million for the year ended December 31, 2018, compared to $230.2 million for the year ended 
December  31,  2017.  Losses  on  the  operation  of  the  Cloverhill  Business,  increased  costs  due  to  inflationary  pressures  from 
transportation and other input costs and a decline in mass channel sales volume each contributed to the decrease in adjusted EBITDA 
from the prior year.

Results for the 2016 Successor Period and 2016 Predecessor Period 

Net Revenue

Net revenues in the 2016 Predecessor Period were $615.6 million and $112.0 million for the 2016 Successor Period. During the 
2016 Predecessor Period, we acquired Superior on Main on May 10, 2016 and reported net revenues of $19.9 million from Superior 
from the date of acquisition through November 3, 2016. During the 2016 Successor Period, the net revenues for Superior on Main 
were $6.8 million.

Gross Profit

For the 2016 Predecessor Period, gross profit, including the effect of the special employee incentive compensation paid as a result 
of the Hostess Business Combination, was $266.5 million, or 43.3% of net revenue. 

For the 2016 Successor Period, gross profit was $38.7 million, or 34.6% of net revenue. Excluding the impact of the inventory 
fair value step-up which resulted from the Hostess Business Combination, adjusted gross margin for the Successor period was 
42.5% of net revenue. Adjusted gross margin for the Successor Period compared to the gross margin for the 2016 Predecessor 
Period declined slightly due to overall changes in mix of products sold.

Operating Costs and Expenses 

For the 2016 Predecessor Period, operating costs and expenses were $143.7 million. For the 2016 Successor Period, total operating 
costs and expenses were $48.3 million, or 43.1% of net revenue, and operating loss was $9.6 million or 8.6% of net revenue. 
Higher  field  marketing  costs  as  well  as  paying  a  special  bonus  payment  of  $2.5  million  to  certain  corporate  employees  as 
compensation for their efforts in connection with the Hostess Business Combination occurred in the Predecessor Period. 

Additionally,  amortization  of  customer  relationships  in  the  2016  Successor  Period  was  significantly  higher  than  in  the  2016 
Predecessor Period primarily due to the higher fair value measurement at November 4, 2016 as a result of the Hostess Business 
Combination compared to the overall fair value of the customer relationships in the Predecessor period. There were no significant 
changes in the nature of the customer relationships, including overall useful lives in the comparative periods.

Also, during the 2016 Predecessor Period, we recorded an impairment of $7.3 million as we closed multiple production lines at 
our Indianapolis, Indiana bakery and transitioned production to other facilities.There were no such impairments in the 2016 
Successor Period.

For the 2016 Predecessor Period, related party expenses were $3.5 million, or 0.6% of net revenue. These amounts represent the 
annual cash payments associated with our employment arrangements with Mr. Metropoulos as Chief Executive Officer and/or 
Executive Chairman. For the 2016 Successor Period, the Company expensed $26.8 million, or 23.9% of net revenue, as a result 
of a grant of stock awarded to Mr. Metropoulos as required under his new employment arrangements.

Operating Income (Loss)

For the 2016 Predecessor Period operating income was $122.9 million, or 20.0% of net revenue. Operating loss for the 2016 
Successor Period was significantly impacted by the related party expense discussed above.

36

Other Expense

For the 2016 Predecessor Period, Other Expense was $62.0 million as compared to $6.6 million in the 2016 Successor Period. 
The lower interest expense in the 2016 Successor Period is a result of the reduced applicable interest rates following the refinancing 
of our First Term Loan. Additionally, in connection with the refinancing, we recorded a net gain on a partial extinguishment of 
debt in the amount of $0.8 million. The gain consisted of the write-off of approximately $4.0 million of debt premium and deferred 
financing costs, partially offset by prepayment penalties of $3.0 million and the write-off of deferred financing costs of $0.2 
million. 

Professional and transactional costs for acquisition activity, which has since been abandoned, partially offset by a gain from the 
settlement in connection with a product recall matter with one of our suppliers of approximately $0.8 million.

Income Tax Expense (Benefit)

For the 2016 Predecessor Period, the Company was a series of limited liability companies and, therefore, had no tax income 
expense or benefit, except insignificant amounts for Superior, a C corporation.

For the 2016 Successor Period, the income tax benefit was $7.8 million. This represented an effective tax rate of 47.8% which 
exceeds the statutory rates primarily due to the reversal of a previously recorded valuation allowance.

Segments

The Company has two reportable segments: Sweet Baked Goods and In-Store Bakery. The Company’s Sweet Baked Goods segment 
consists of fresh and frozen baked goods and bread products that are sold under the Hostess®, Dolly Madison®, Cloverhill® and 
Big Texas® brands. The In-Store Bakery segment consists of Superior on Main® branded and store-branded products sold through 
the in-store bakery section of grocery and club stores.

We evaluate performance and allocate resources based on net revenue and gross profit. Information regarding the operations of 
these reportable segments is as follows:

(In thousands)

  Net revenue:

Year Ended
December 31,
2018
(Successor)

Year Ended
December 31,
2017
(Successor)

From 
November 4
through 
December 31,
2016
(Successor)

From January 1
through
November 3, 
2016
(Predecessor)

Sweet Baked Goods .................................................................... $
In-Store Bakery...........................................................................
Net revenue ................................................................................. $

808,355
42,034
850,389

Gross profit:

Sweet Baked Goods .................................................................... $
In-Store Bakery...........................................................................
Gross profit ................................................................................. $

258,995
8,282
267,277

  Capital expenditures (1):

Sweet Baked Goods .................................................................... $
In-Store Bakery...........................................................................
Capital expenditures ................................................................... $

53,394
354
53,748

$

$

$

$

$

$

733,827
42,361
776,188

316,916
9,982
326,898

35,609
774
36,383

$

$

$

$

$

$

105,211
6,787
111,998

37,387
1,327
38,714

7,544
83
7,627

$

$

$

$

$

$

595,645
19,943
615,588

260,876
5,653
266,529

31,254
223
31,477

(1)  For  all  periods  presented,  capital  expenditures  consists  of  purchases  of  property  and  equipment  and  acquisition  and 

development of software assets paid in cash or acquired through accounts payable.

Sweet Baked Goods net revenue for the year ended December 31, 2018 increased $74.5 million, or 10.2%, from the year ended 
December 31, 2017. The operations of the recently acquired Cloverhill Business contributed $74.2 million of net revenue. Excluding 
the Cloverhill Business, the segment’s net revenue grew from the prior period due to higher sales in our small format, grocery and 
dollar channels partially offset by lower revenue in our mass retail channel.

37

Sweet Baked Goods gross profit for the year ended December 31, 2018 was 32.0% of net revenue, compared to 43.2% of net 
revenue for the year ended December 31, 2017. The decline was primarily attributed to the addition of the Cloverhill Business 
revenue at negative margins during the transformation of the business as well as higher transportation costs and other inflationary 
pressures.

In-Store Bakery net revenue for the year ended December 31, 2018 decreased 0.8% from the year ended ended December 31, 2017 
due to a shift in product mix resulting from the discontinuance of certain Hostess® branded products previously sold in the In-
Store Bakery channel. In-Store Bakery gross profit for the year ended December 31, 2018 was 19.7% of net revenue compared 
to 23.6% for the year ended December 31, 2017. The decrease in gross profit was attributed to lower sales volume and higher 
overhead absorption. Gross profit was further affected by higher transportation and other inflationary costs. 

Sweet Baked Goods net revenue was $595.6 million for the 2016 Predecessor Period and $105.2 million for the 2016 Successor  
Period, while In-Store Bakery had net revenue of $19.9 million and $6.8 million for the 2016 Predecessor and 2016 Successor 
Periods respectively. Sweet Baked Goods gross profit for the 2016 Predecessor Period was $260.9 million compared to $37.4 
million for the 2016 Successor Period.

Liquidity and Capital Resources

Our primary sources of liquidity are from the cash and cash equivalents on the balance sheet, future cash flow generated from 
operations, and availability under our revolving credit agreement (“Revolver”). We believe that cash flows from operations and 
the current cash and cash equivalents on the balance sheet will be sufficient to satisfy the anticipated cash requirements associated 
with our existing operations for at least the next 12 months. Our ability to generate sufficient cash from our operating activities 
depends on our future performance, which is subject to general economic, political, financial, competitive and other factors beyond 
our control. In addition, our future capital expenditures and other cash requirements could be higher than we currently expect as 
a result of various factors, including any expansion of our business that we undertake, including acquisitions. We consider all 
highly liquid investments purchased with an original maturity of three months or less to be cash equivalents.

We had working capital, excluding cash, as of December 31, 2018 and 2017 of $12.0 million and $15.5 million, respectively. We 
have the ability to borrow under our Revolver to meet obligations as they come due. As of December 31, 2018, we had approximately 
$96.1 million available for borrowing, net of letters of credit, under our Revolver. 

Cash Flows from Operating Activities

Cash flows provided by operating activities for the year ended December 31, 2018 were $143.7 million compared to cash flows 
for the year ended December 31, 2017 of $163.7 million, $13.6 million for the successor period from November 4, 2016 through 
December 31, 2016 and $102.2 million for the 2016 Predecessor Period. The decrease in operating cash flows from 2017 to 2018 
were driven by a decrease in operating income from 2017, countered by the timing of vendor payments as well as lower tax 
payments. Cash flows provided by operating activities during 2017 was driven by an increase in income before taxes and benefits 
from  accounts  payable  and  customer  trade  allowances,  offset  by  higher  inventory,  accounts  receivable,  and  prepaid  expense 
balances. Cash flows provided by operating activities for both 2016 periods was reduced by the payment of transaction costs related 
to the Hostess Business Combination.

Cash Flows used in Investing Activities

Cash flows used in investing activities for the years ended December 31, 2018 and 2017 were $70.9 million and $35.2 million,  
$428.2 million for the 2016 Successor Period and $76.6 million for the 2016 Predecessor Period. During 2018, our investing cash 
outflow was primarily attributed to the purchase of the Cloverhill Business and subsequent capital investment in the property and 
equipment in the purchased bakery. In 2017, our investing cash outflow was primarily related to investment in the production lines 
at our other bakeries. The acquisition of Superior and Hostess during the 2016 Predecessor Period and 2016 Successor Period, 
respectively, represented a significant investment of cash. Our property and equipment capital expenditures primarily consisted 
of strategic growth initiatives, maintenance and productivity improvements. 

38

Cash Flows used in Financing Activities

Cash flows used in financing activities were $62.0 million and $19.6 million for the years ended December 31, 2018, and 2017, 
$232.3 million for the 2016 Successor Period and $31.6 million for the 2016 Predecessor Period. During the year ended December 
31, 2018, we bought out a portion of the Tax Receivable Agreement for $34.0 million, we also made the first payment to the 
remaining Tax  Receivable Agreement  counterparties  as  well  as  the  scheduled  principal  payments  on  our  long-term  debt  and 
distributions to the non-controlling interest to cover income tax payments. For the year ended December 31, 2017, financing 
activities were primarily attributed to scheduled principal payments on long term debt and distributions to the non-controlling 
interest. For the 2016 Successor Period, we had $13.1 million of deferred underwriting costs related to the Hostess Business 
Combination.

In the 2016 Successor Period, we extinguished the former second term loan through early principal payments and refinanced our 
first lien term loan which accounted for the primary use of cash used in financing activities. In the 2016 Predecessor Period, 
distributions of $23.6 million were paid to partners, and $1.0 million were paid to non-controlling interest.

Long-Term Debt

As of December 31, 2018, $983.8 million aggregate principal amount of the Third Amended First Lien Term Loan and $3.9 million
aggregate principal amount of letters of credit, reducing the amount available under the Revolver, were outstanding. See Note 14
- “Commitments and Contingencies” to the consolidated financial statements in Part II, Item 8 of this Annual Report on Form 10-
K for information regarding the letters of credit. We had no outstanding borrowings under our Revolver as of December 31, 2018. 
As of December 31, 2018, we were in compliance with all covenants under the Third Amended First Lien Term Loan and the 
Revolver. The Revolver contains certain restrictive financial covenants. Based on our current and projected financial performance, 
we believe that we will comply with these covenants for the foreseeable future.

Commitments and Contingencies

As of December 31, 2018, the Company has commitments and contingencies for tax receivable arrangements, debt, operating 
leases, and advance purchase commitments. Refer to Note 14 -“Commitments and Contingencies” to the consolidated financial 
statements included in Part II, Item 8 on this Annual Report on Form 10-K.

Contractual Commitments as of December 31,
2018
(In thousands)
Tax receivable agreement .............................................. $
First term loan ................................................................
Interest payments on term loan ......................................
Operating leases .............................................................
Capital lease ...................................................................
Ingredient procurement..................................................
Packaging procurement..................................................

$

Total
Committed

Less than
1 year

1 to 3 years

3 to 5
years

More
than
5 years

69,063
983,825
167,693
832
433
76,188
17,168
1,315,202

$

$

4,400
9,938
42,571
832
200
76,188
17,168
151,297

$

8,400
973,887
125,122
—
233
—
—
$ 1,107,642

$

$

8,000
—
—
—
—
—
—
8,000

$

$

48,263
—
—

—
—
—
48,263

39

Tax receivable agreement 

The tax receivable agreement entered into in connection with the Hostess Business Combination (the “Tax Receivable Agreement”) 
generally provides for the payment by the Company to the Legacy Hostess Equityholders of 85% of the net cash savings, if any, 
in U.S. federal, state and local income tax that the Company actually realizes (or is deemed to realize in certain circumstances) in 
periods after the closing of the Hostess Business Combination (which periods may extend, unless the Tax Receivable Agreement 
is terminated early in accordance with its terms, for more than 15 years following any exchange of Class B units of Hostess Holdings 
for shares of the Company’s Class A common stock or the cash equivalent thereof) as a result of (i) certain increases in tax basis 
resulting from the Hostess Business Combination; (ii) certain tax attributes of Hostess Holdings and its subsidiaries existing prior 
to the Hostess Business Combination and prior to subsequent exchanges of Class B units; (iii) certain increases in tax basis resulting 
from exchanges of Class B units; (iv) imputed interest deemed to be paid by the Company as a result of payments it makes under 
the Tax Receivable Agreement; and (v) certain increases in tax basis resulting from payments the Company makes under the Tax 
Receivable Agreement. The Company retained the benefit of the remaining 15% of these cash savings. Certain payments under 
the Tax Receivable Agreement will be made to the Metropoulos Entities in accordance with specified percentages, regardless of 
the source of the applicable tax attribute. The most significant estimate utilized by management to calculate the corresponding 
liability is the Company’s future cash tax savings rates, which are projected based on current tax laws and the Company’s historical 
and projected future tax profile. 

In January 2018, we entered into an agreement with the Apollo Funds terminating all future payment obligations to the Apollo 
Funds in exchange for a payment of $34.0 million. Subsequent to the agreement, we will now retain a greater portion of the net 
cash tax savings related to tax attributes subject to the Tax Receivable Agreement.  

During the year ended December 31, 2017, we recognized a gain of $51.8 million related to the adjustment to the Tax Receivable 
Agreement due to the impact of Tax Reform.

Critical Accounting Policies

The preparation of financial statements in accordance with generally accepted accounting principles in the United States requires 
the use of judgment, estimates and assumptions. We make such subjective determinations after careful consideration of our 
historical performance, management’s experience, current economic trends and events and information from outside sources. 
Inherent in this process is the possibility that actual results could differ from these estimates and assumptions for any particular 
period.

Our significant accounting policies are detailed in Note 1 to our consolidated financial statements within Item 8. The following 
areas are the most important and require the most difficult, subjective judgments.

Trade and consumer promotion programs

We offer various sales incentive programs to customers and consumers, such as feature price discounts, in-store display incentives, 
cooperative advertising programs, new product introduction fees, and coupons. The mix between promotional programs, which 
are classified as reductions in revenue in the Statement of Operations, and advertising or other marketing activities, which are 
classified as marketing and selling expenses in the Statement of Operations, fluctuates between periods based on our overall 
marketing plans, and such fluctuations have an impact on revenues. These trade programs also require management to make 
estimates about the expected total cost of the programs and related allocations amongst participants (who might have different 
levels of incentives based on various program requirements). These estimates are inherently uncertain and are generally based 
on historical experience, adjusted for any new facts or circumstances that might impact the ultimate cost estimate for a particular 
program or programs.

40

Goodwill and Indefinite-lived trade names

When evaluating goodwill and indefinite-lived intangible assets for impairment under U.S. GAAP, we may first perform an 
assessment of qualitative factors to determine if the fair value of the reporting unit or the intangible asset is more-likely-than-not 
greater than the carrying amount. Such qualitative factors include, but are not limited to, macro-economic conditions, market 
and industry conditions, cost considerations, competitive environment, share price fluctuations, overall financial performance 
and results of past impairment tests. Based on a review of the qualitative factors, if we determine it is not more-likely-than-not 
that the fair value is less than the carrying value, we may bypass the quantitative impairment test. We also may elect not to perform 
the  qualitative  assessment  for  some  or  all  reporting  units  and  perform  a  quantitative  impairment  test.  For  our  2018  annual 
impairment testing, we elected to perform a quantitative assessment for all of our reporting units. This test estimated the fair 
value of each of the reporting units and compared it to the carrying value. If the fair value was in excess of the carrying value, 
no impairment existed. Otherwise, an impairment loss would have been recognized for the amount that the carrying value of a 
reporting unit, including goodwill, exceeded its fair value.

In performing the quantitative test of goodwill, fair value was determined based on a calculation which gave consideration to an 
income approach utilizing the discounted cash flow method and the market approach using the market comparable method and 
market transaction method.

Significant  assumptions  used  to  determine  fair  value  under  the  discounted  cash  flow  method  included  future  trends  in  sales, 
operating expenses, capital expenditures and changes in working capital. When forecasting these future trends, we utilized historical 
financial  performance,  expected  terminal  growth  rates,  known  industry-specific  trends  as  well  internal  forecasts  and  planned 
initiatives including expected innovation which would impact financial performance. In addition to projected financial information, 
we also developed an appropriate discount rate for each reporting unit reflecting the reporting unit’s estimated cost of equity capital 
and after-tax cost of debt, which we estimated by considering the reporting unit’s current borrowing rate, required return on invested 
capital and future economic and market conditions.

Significant assumptions used to determine the fair value under the market comparable and market transaction methods utilized 
for the market approach included the identification of publicly-traded companies and transactions involving a purchase or sale.  
When identifying such companies or transactions, we considered size, industry, product and geographic diversification and cost 
structure.

Based on the results of this testing, the fair value of Sweet Baked Goods reporting unit exceeded its carrying value by 3.1%. The 
fair value of the In-Store Bakery reporting unit was less than its carrying value and we recognized an impairment charge to goodwill. 
Changes in certain significant assumptions could have a significant impact on the estimated fair value, and therefore, a future 
impairment or additional impairments could result for a portion of goodwill, long-lived assets or intangible assets. 

Our indefinite-lived intangible assets consist of trademarks and trade names. The $1,410.5 million and $1,408.8 million balances 
at December 31, 2018 and 2017, respectively, were recognized as part of the Hostess Business Combination and the acquisition 
of the Cloverhill Business. The trademarks and trade names are integral to the Company’s identity and are expected to contribute 
indefinitely to our corporate cash flows. Fair value for trademarks and tradenames was determined using the income approach. 
The application of the income approach was premised on a royalty savings method, whereby the trademark and tradenames are 
valued by reference to the amount of royalty income they could generate if they were licensed, in an arm’s length transaction, to 
a third party. These assets have been assigned an indefinite life and therefore are not amortized but rather evaluated for impairment 
annually using the qualitative or quantitative methods similar to goodwill. During 2018, we performed a quantitative assessment. 
For this assessment, the valuation of trademarks and trade names are determined using the relief from royalty method. significant 
assumptions used in this method include future trends in sales, a royalty rate and a discount rate to be applied to the forecast revenue 
stream.

As a result of these quantitative tests, we recognized impairment charges of $3.3 million to the In-Store Bakery goodwill and 
intangibles during the year ended December 31, 2018.  

Business Combinations

We account for acquisitions using the purchase method of accounting. Assets acquired, liabilities assumed, and non-controlling 
interests are recorded at their estimated fair values at the acquisition date. The excess of purchase price over fair value of the net 
assets acquired, including the amount assigned to identifiable intangible assets, is recorded as goodwill. Given the time it takes 
to obtain pertinent information to finalize the acquired company’s balance sheet, it may be multiple quarters before we are able 
to finalize those initial fair value estimates. Accordingly, it is not uncommon for the initial estimates to be subsequently revised.

41

Tax Receivable Agreement

We recognize a liability on the consolidated balance sheet based on the undiscounted estimated future payments under the Tax 
Receivable Agreement.

New Accounting Pronouncements

Refer to Note 1.Summary of Significant Accounting Policies of the Notes to the consolidated financial statements included in 
Part II, Item 8 of this Annual Report on Form 10-K for further information regarding recently issued accounting standards.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

We are exposed to interest rate market risk.

Market risk on variable-rate financial instruments

Our Third Term Loan and Revolver each bear interest on outstanding borrowings thereunder at variable interest rates. The rate in 
effect at December 31, 2018 for the outstanding Third Term Loan was a LIBOR-based rate of 4.6% per annum. At December 31, 
2018, the subsidiary borrower had an aggregate principal balance of $983.8 million outstanding under the Third Term Loan. At 
December 31, 2018, the subsidiary borrower had $96.1 million available for borrowing, net of letters of credit of $3.9 million, 
under its Revolver. Increases in market interest rates would cause interest expense to increase and earnings before income taxes 
to decrease.  

To manage the risk related to our variable rate debt, we have entered into an interest rate swap contract with a counter party to 
make a series of payments based on a fixed interest rate of 1.78% and receive a series of payments based on the greater of LIBOR 
or 0.75%. Both the fixed and floating payment streams are based on a notional amount of $500 million at the inception of the 
contract and will be reduced by $100 million each year of the five year contract. At December 31, 2018, a notional amount of $400 
million remained outstanding on the swap contract.

The change in interest expense and earnings before income taxes resulting from a change in market interest rates would be dependent 
upon the weighted average outstanding borrowings and the portion of those borrowings that are hedged by our swap contract 
during the reporting period following an increase in market interest rates. An increase or decrease in applicable interest rates of 
1% would result in an increase or decrease in interest payable of approximately $5.6 million for the year ended December 31, 
2018, after accounting for the impact of our swap contract. 

42

Item 8. Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Audited Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2018 and December 31, 2017

Consolidated Statements of Operations for the years ended December 31, 2018 and 2017 (Successor), from 
November 4, 2016 through December 31, 2016 (Successor), and from January 1, 2016 through November 
3, 2016 (Predecessor)

Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2018 and 
2017 (Successor), from November 4, 2016 through December 31, 2016 (Successor), and from January 1, 
2016 through November 3, 2016 (Predecessor)

Consolidated  Statements  of  Stockholders’  Equity  for  the  years  ended  December  31,  2018  and  2017 
(Successor), from November 4, 2016 through December 31, 2016 (Successor), and Partners’ Equity (Deficit) 
from January 1, 2016 through November 3, 2016 (Predecessor) 

Consolidated Statements of Cash Flows for the years ended December 31, 2018 and 2017 (Successor), 
November 4, 2016 through December 31, 2016 (Successor), and from January 1, 2016 through November 
3, 2016 (Predecessor)

Notes to Consolidated Financial Statements

43

45

47

48

49

50

51

43

 
Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors
Hostess Brands, Inc.:

Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting

We have audited the accompanying consolidated balance sheets of Hostess Brands, Inc. and subsidiaries 
(the Company) as of December 31, 2018 and 2017, the related consolidated statements of operations, comprehensive 
income (loss), stockholders’ equity, and cash flows for the years ended December 31, 2018 and 2017 and for the 
period November 4, 2016 through December 31, 2016, and the related notes. We have also audited the 
accompanying consolidated statements of operations, partners’ equity (deficit), and cash flows for the period 
January 1, 2016 through November 3, 2016 of Hostess Holdings, L.P. and subsidiaries, and the related notes 
(collectively with the consolidated financial statements of Hostess Brands, Inc., the “consolidated financial 
statements”). We also have audited the Company’s internal control over financial reporting as of December 31, 
2018, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Hostess Brands, Inc. and subsidiaries as of December 31, 2018 and 2017, and the results of 
their operations and their cash flows for the years ended December 31, 2018 and 2017 and for the period November 
4, 2016 through December 31, 2016, in conformity with U.S. generally accepted accounting principles. It is also our 
opinion that the financial statements present fairly, in all material respects, the results of Hostess Holdings, L.P. and 
subsidiaries’ operations and cash flows for the period January 1, 2016 through November 3, 2016, in conformity 
with U.S. generally accepted accounting principles. Also in our opinion, the Company maintained, in all material 
respects, effective internal control over financial reporting as of December 31, 2018, based on criteria established in 
Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.

Basis for Opinions

The Company’s management is responsible for these consolidated financial statements, for maintaining effective 
internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial 
reporting, included in the accompanying Management’s Report on Internal Control Over Financial Reporting. Our 
responsibility is to express an opinion on the Company’s consolidated financial statements and an opinion on the 
Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered 
with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent 
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of 
material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting 
was maintained in all material respects.

44

Our audits of the consolidated financial statements included performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles 
used and significant estimates made by management, as well as evaluating the overall presentation of the 
consolidated financial statements. Our audit of internal control over financial reporting included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our 
audits also included performing such other procedures as we considered necessary in the circumstances. We believe 
that our audits provide a reasonable basis for our opinions.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.

/s/ KPMG LLP

We have served as the Company’s auditor since 2013.

Kansas City, Missouri
February 27, 2019

45

HOSTESS BRANDS, INC.

CONSOLIDATED BALANCE SHEETS 
(Amounts in thousands, except shares and per share data)

ASSETS

Current assets:

December 31,

December 31,

2018

2017

(Successor)

(Successor)

Cash and cash equivalents ................................................................................................................. $

146,377

$

Accounts receivable, net....................................................................................................................

Inventories .........................................................................................................................................

Prepaids and other current assets.......................................................................................................

Total current assets...............................................................................................................................

Property and equipment, net ................................................................................................................

105,679

38,580

8,806

299,442

220,349

Intangible assets, net ............................................................................................................................

1,901,215

Goodwill...............................................................................................................................................

Other assets, net ...................................................................................................................................

575,645

14,062

135,701

101,012

34,345

7,970

279,028

174,121

1,923,088

579,446

10,592

Total assets ........................................................................................................................................... $

3,010,713

$

2,966,275

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Long-term debt and capital lease obligation payable within one year .............................................. $

11,268

$

Tax receivable agreement payments payable within one year ..........................................................

Accounts payable   ...............................................................................................................................

Customer trade allowances................................................................................................................

Accrued expenses and other current liabilities..................................................................................

Total current liabilities .........................................................................................................................

Long-term debt and capital lease obligation ........................................................................................

Tax receivable agreement.....................................................................................................................

Deferred tax liability ............................................................................................................................

4,400

65,288

42,010

18,137

141,103

976,736

64,663

277,954

11,268

14,200

49,992

40,511

11,880

127,851

987,920

110,160

267,771

Total liabilities......................................................................................................................................

1,460,456

1,493,702

Commitments and Contingencies (Note 14) 

Class A common stock, $0.0001 par value, 200,000,000 shares authorized, 100,046,392 and 
99,791,245 shares issued and outstanding at December 31, 2018 and 2017, respectively..................

Class B common stock, $0.0001 par value, 50,000,000 shares authorized, 30,255,184 and 
30,319,564 shares issued and outstanding at December 31, 2018 and 2017, respectively..................

Additional paid in capital .....................................................................................................................

Accumulated other comprehensive income .........................................................................................

Retained earnings .................................................................................................................................

Stockholders’ equity.............................................................................................................................

Non-controlling interest .......................................................................................................................

10

3

925,902

2,523

271,365

1,199,803

350,454

10

3

920,723

1,318

208,279

1,130,333

342,240

Total liabilities, stockholders’ equity and non-controlling interest ...................................................... $

3,010,713

$

2,966,275

See accompanying notes to the consolidated financial statements.

46

HOSTESS BRANDS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except shares and per share data)

Year Ended
December 31, 
2018

Year Ended
December 31, 
2017

From
November 4, 
2016
through
December 
31, 2016

From
January 1, 
2016
through
November 3, 
2016

(Successor)

(Successor)

(Successor)

(Predecessor)

Net revenue .......................................................................................... $

850,389

$

776,188

$

111,998

$

Cost of goods sold................................................................................

Gross profit...........................................................................................

583,112

267,277

449,290

326,898

73,284

38,714

Operating costs and expenses:

Advertising and marketing..............................................................

Selling expense ...............................................................................

General and administrative .............................................................

Amortization of customer relationships..........................................

Business combination transaction costs..........................................

Related party expenses....................................................................

Tax receivable agreement liability remeasurement ........................

Other operating expense .................................................................

Total operating costs and expenses ......................................................

Operating income (loss) .......................................................................

Other (income) expense:

Interest expense, net........................................................................

Gain on buyout of tax receivable agreement ..................................

Other expense (income) ..................................................................

Total other expense ..............................................................................

Income (loss) before income taxes.......................................................

Income tax expense (benefit) ...............................................................

Net income (loss) .................................................................................

Less: Net income (loss) attributable to the non-controlling interest ....

35,069

30,071

52,760

24,057

297

362

(1,866)

4,969

145,719

121,558

39,404

(12,372)

146

27,178

94,380

12,954

81,426

18,531

33,004

32,086

52,943

23,855

—

381

(50,222)

859

92,906

233,992

39,174

—

3,914

43,088

190,904

(67,204)

258,108

34,211

5,245

5,033

7,322

3,922

—

26,799

—

—

48,321

(9,607)

6,649

—

(9)

6,640

(16,247)

(7,762)

(8,485)

(4,081)

615,588

349,059

266,529

30,626

25,730

38,391

1,185

31,832

3,539

—

12,354

143,657

122,872

60,384

—

1,624

62,008

60,864

439

60,425

3,214

Net income (loss) attributable to Class A stockholders/partners.......... $

62,895

$

223,897

$

(4,404)

$

57,211

Earnings (loss) per Class A share:

Basic ..................................................................................................

Diluted ...............................................................................................

0.63

0.61

2.26

2.13

(0.05)

(0.05)

Weighted-average shares outstanding:

Basic ..................................................................................................

99,957,049

99,109,629

97,791,658

Diluted ...............................................................................................

103,098,394

105,307,293

97,791,658

See accompanying notes to the consolidated financial statements.

47

HOSTESS BRANDS, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Amounts in thousands)

Year Ended
December 31, 
2018

(Successor)

Year Ended
December 31, 
2017

(Successor)

From
November 4, 2016
through 
December 31, 
2016
(Successor)

From
January 1, 2016
through
November 3, 2016

(Predecessor)

Net income (loss) ...................................... $

81,426

$

258,108

$

(8,485)

$

60,425

Other comprehensive income: ..................

Unrealized income on interest rate
swap designated as a cash flow hedge ..

Income tax expense...............................

Comprehensive income (loss)...................
Less: Comprehensive income (loss)
attributed to non-controlling interest.....

Comprehensive income (loss) attributed
to class A shareholders/partners ................ $

2,187

(470)

83,143

19,050

2,878

(890)

260,096

34,881

—

—

(8,485)

(4,081)

64,093

$

225,215

$

(4,404)

$

—

—

60,425

3,214

57,211

See accompanying notes to the consolidated financial statements.

48

HOSTESS BRANDS, INC.
CONSOLIDATED STATEMENTS OF EQUITY (DEFICIT)
(Amounts in thousands, except shares data)  

Partners’ Equity (Deficit) 
Hostess Holdings, LP
(Predecessor)

Balance – December 31, 2015..................
Distributions to partners.............................
Unit based compensation ...........................
Net income .................................................
Balance – November 3, 2016 ...................

$

$

Class A

Class C

Total Partners’
Equity (Deficit)

Non-controlling
Interest

(276,084) $
(9,817)
1,945
28,605
(255,351) $

(346,046) $
(13,765)
1,945
28,606
(329,260) $

(622,130) $
(23,582)
3,890
57,211
(584,611) $

(37,991)
(1,027)
—
3,214
(35,804)

Stockholders’ Equity
Hostess Brands, Inc.
(Successor)

Class A Voting
Common Stock

Class B Voting
Common Stock

Shares

Amount

Shares

Amount

Additional
Paid-in 
Capital

Accumulated 
Other 
Comprehensive 
Income

Accumulated
Losses / 
Retained 
Earnings

Total
Stockholders’
Equity

Non-
controlling
Interest

29,870,688

$

3

$

901,157

$

— $

(11,214)

$

889,956

$

326,601

(4,404)

(4,404)

Balance–November 4, 2016 .................

97,589,217

$

Comprehensive income..........................

Share-based compensation.....................

—

—

Exchanges ..............................................

661,700

Tax receivable agreement arising from
exchanges, net of income taxes of $420

—

Balance–December 31, 2016................

98,250,917

Comprehensive income..........................

—

Share-based compensation, net of 
income taxes of $2,610 ..........................

154,849

Exchanges ..............................................

1,385,424

Distributions...........................................

Payment of taxes for employee stock
awards ....................................................

Exercise of public warrants....................

Tax receivable agreement arising from
exchanges, net of income taxes of
$1,898.....................................................

—

—

55

—

Balance–December 31, 2017................

99,791,245

Adoption of new accounting standards 
net of income taxes of $83 .....................

Comprehensive income..........................

Share-based compensation, net of
income taxes of $505 .............................

Exchanges ..............................................

Distributions...........................................

Payment of taxes for employee stock
awards ....................................................

Tax receivable agreement arising from
exchanges, net of income taxes of $33 ..

—

—

190,767

64,380

—

—

—

Balance–December 31, 2018................

100,046,392

$

10

—

—

—

—

10

—

—

—

—

—

—

—

10

—

—

—

—

—

—

—

10

—

2,496,000

(661,700)

—

31,704,988

—

—

(1,385,424)

—

—

—

—

30,319,564

—

—

—

(64,380)

—

—

—

—

—

—

—

3

—

—

—

—

—

—

—

3

—

—

—

—

—

—

—

—

5,718

6,217

(268)

912,824

—

4,803

13,848

—

(436)

1

(10,317)

920,723

—

—

5,095

1,370

—

(1,025)

(261)

—

—

—

—

—

1,318

—

—

—

—

—

—

—

—

—

(15,618)

223,897

—

—

—

—

—

—

5,718

6,217

(4,081)

17,889

(6,217)

(268)

—

897,219

225,215

334,192

34,881

4,803

13,848

—

(436)

1

(10,317)

—

(13,848)

(12,985)

—

—

—

1,318

208,279

1,130,333

342,240

7

1,198

191

62,895

198

85

64,093

19,050

—

—

—

—

—

—

—

—

—

5,095

1,370

—

(1,025)

(261)

—

(1,370)

(9,551)

—

—

30,255,184

$

3

$

925,902

$

2,523

$

271,365

$

1,199,803

$

350,454

See accompanying notes to the consolidated financial statements. 

49

HOSTESS BRANDS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands) 

Year Ended
December 31, 2018

Year Ended
December 31, 2017

November 4, 2016
through
December 31, 2016

January 1, 2016
through
November 3, 2016

(Successor)

(Successor)

(Successor)

(Predecessor)

Operating activities

Net income (loss)................................................................................. $

81,426

$

258,108

$

(8,485)

$

Depreciation and amortization ............................................................

Impairment of property, goodwill and intangibles ..............................

Non-cash loss (gain) on debt modification..........................................

Debt discount (premium) amortization ...............................................

Tax receivable agreement remeasurement and gain on buyout...........

Stock-based compensation ..................................................................

Loss on sale/abandonment of property and equipment .......................

Deferred taxes......................................................................................
Change in operating assets and liabilities

Accounts receivable .........................................................................

Inventories ........................................................................................

Prepaids and other current assets......................................................

Accounts payable and accrued expenses..........................................

Customer trade allowances...............................................................

Other.................................................................................................

Net cash provided by operating activities ..............................................
Investing activities

Purchases of property and equipment .................................................

Acquisition of business, net of cash ....................................................

Proceeds from sale of assets................................................................

Acquisition and development of software assets ................................

Net cash used in investing activities.......................................................

Financing activities

Repayments of long-term debt and capital lease obligation................

(10,105)

Payment of deferred underwriting costs..............................................

Debt fees..............................................................................................

Distributions to partners   ......................................................................

—

—

—

Distributions to non-controlling interest .............................................

(9,551)

Payment of taxes related to the net issuance of employee stock 
awards..................................................................................................

Payments on tax receivable agreement ...............................................

Proceeds from the exercise of warrants...............................................

Net cash used in financing activities ......................................................

Net increase (decrease) in cash and cash equivalents ............................

Cash and cash equivalents at beginning of period .................................

(1,025)

(41,353)

—

(62,034)

10,676

135,701

41,411

4,717

—

(1,079)

(14,237)

5,600

253

10,255

(3,667)

3,569

(510)

14,418

1,499

—

38,170

1,003

1,453

(925)

(50,222)

7,413

11

(81,270)

(11,775)

(3,901)

(3,039)

4,839

3,820

—

143,655

163,685

(44,585)

(23,160)

639

(3,839)

(70,945)

(32,913)

—

85

(2,381)

(35,209)

(5,144)

—

(1,066)

—

(12,985)

(436)

—

1

(19,630)

108,846

26,855

5,843

—

(3,974)

(197)

—

26,748

—

(7,815)

3,705

8,895

(1,694)

(11,296)

2,225

(344)

13,611

(6,494)

(421,242)

—

(460)

(428,196)

(217,400)

(13,125)

(1,820)

—

—

—

—

—

(232,345)

(646,930)

673,785

Cash and cash equivalents at end of period ....................................... $

146,377

$

135,701

$

26,855

$

Supplemental Disclosures of Cash Flow Information

Interest paid ......................................................................................... $

Taxes paid............................................................................................ $

37,617

3,422

Supplemental disclosure of non-cash investing

Accrued capital expenditures .............................................................. $

7,858

$

$

$

45,431

16,617

1,089

$

$

$

— $

43

673

$

$

See accompanying notes to the consolidated financial statements.

50

60,425

10,265

7,300

—

2,790

—

3,890

2,551

—

(19,869)

(2,994)

(1,049)

33,886

4,828

198

102,221

(28,633)

(49,735)

4,000

(2,211)

(76,579)

(6,987)

—

—

(23,582)

(1,027)

—

—

—

(31,596)

(5,954)

64,473

58,519

68,606

—

633

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  Summary of Significant Accounting Policies 

Description of Business

Hostess Brands, Inc. is a Delaware corporation headquartered in Kansas City, Missouri. The consolidated financial 
statements include the accounts of Hostess Brands, Inc. and its wholly owned subsidiaries (collectively, the “Company”). 
The Company is a leading packaged food company primarily focused on developing, manufacturing, marketing, selling 
and distributing fresh sweet baked goods in the United States. The Hostess® brand dates to 1919 when the Hostess® 
CupCake was introduced to the public, followed by Twinkies® in 1930. In 2013, the Legacy Hostess Equityholders (as 
defined below) acquired the Hostess brand and other assets out of the bankruptcy liquidation proceedings of its prior 
owners, free and clear of all past liabilities. After a brief hiatus in production, the Company began providing Hostess 
products to consumers and retailers across the nation in July 2013. Today, the Company produces a variety of new and 
classic treats primarily under the Hostess®, Dolly Madison®, Cloverhill®, Big Texas®, and Superior on Main® brands, 
including Twinkies®, CupCakes, Ding Dongs®, HoHos®, Donettes® and Fruit Pies.

On November 4, 2016 (the “Closing Date”), in a transaction referred to as the “Hostess Business Combination,” the 
Company, then known as Gores Holdings, Inc. (“Gores Holdings”), acquired a controlling interest in Hostess Holdings, 
L.P. (“Hostess Holdings”), an entity owned indirectly by entities controlled by C. Dean Metropoulos (the “Metropoulos 
Entities”) and certain equity funds managed by affiliates of Apollo Global Management, LLC (the “Apollo Funds”, 
and together with the Metropoulos entities, the “Legacy Hostess Equityholders”). “2016 Predecessor Period” refers to 
the period from January 1, 2016 to November 3, 2016, while the “2016 Successor Period” refers to the period from 
November 4, 2016 to December 31, 2016. Our “Sponsor” refers to Gores Sponsor, LLC, a Delaware limited liability 
company and the principal stockholder of Gores Holdings, Inc. prior to the Hostess Business Combination, and the 
“The Gores Group” refers to The Gores Group LLC, an affiliate of our Sponsor. In connection with the closing of the 
Hostess Business Combination, Gores Holdings, Inc. changed its name to “Hostess Brands, Inc.” and its trading symbols 
on NASDAQ from “GRSH” and “GRSHW,” to “TWNK” and “TWNKW”.

As a result of the Hostess Business Combination, for accounting purposes, Hostess Brands, Inc. is the acquirer and 
Hostess Holdings is the acquired party and accounting predecessor. The Company’s financial statement presentation 
includes the financial statements of Hostess Holdings and its subsidiaries as “Predecessor” for periods prior to the 
completion of the Hostess Business Combination and of Hostess Brands, Inc., including the consolidation of Hostess 
Holdings and its subsidiaries, for periods from and after the Closing Date (referred to as the “Successor”). Unless the 
context  requires  otherwise,  the  “Company”  refers  to  the  Predecessor  for  periods  prior  to  the  Hostess  Business 
Combination and to the Successor for periods after the Hostess Business Combination.

Basis of Presentation

The  consolidated  financial  statements  included  herein  have  been  prepared  in  accordance  with  generally  accepted 
accounting principles in the United States of America (“U.S. GAAP”) and the rules and regulations of the Securities 
and Exchange Commission (“SEC”). The accompanying consolidated financial statements include the accounts of the 
Company and its majority-owned or controlled subsidiaries, collectively referred to as either Hostess or the Company. 
All intercompany balances and transactions have been eliminated in consolidation.

The Company has determined that Hostess Holdings, a limited partnership, is a variable interest entity (“VIE”) and 
that the Company is the primary beneficiary of the VIE. The Company determined that, due to its ownership of Hostess 
Holdings’ general partnership units, the Company has the power to direct all of the activities of Hostess Holdings, with 
no substantive kick-out rights or participating rights by the limited partners individually or as a group. Hostess Holdings 
constitutes the majority of the assets of the Company.

Mr. Metropoulos and the Metropoulos Entities hold their equity investment in the Company primarily through Class 
B limited partnership units in the Company’s subsidiary, Hostess Holdings (“Class B Units”) and an equal number of 
shares of the Company’s Class B common stock (“Class B Stock”). The Company’s Class B Stock has voting, but no 

51

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

economic, rights, while Hostess Holdings’ Class B Units have economic, but no voting rights. Each Class B Unit, 
together with a share of Class B Stock held by the Metropoulos Entities, is exchangeable for a share of the Company’s 
Class A common stock (or at the option of the Company, the cash equivalent thereof). The interest of the Metropoulos 
Entities in Hostess Holdings’ Class B Units is reflected in our consolidated financial statements as a non-controlling 
interest. The non-controlling interest was recorded at fair value at November 4, 2016 as a result of the Hostess Business 
Combination.

For the Predecessor Periods, Hostess Holdings consolidated the financial position and results of operations of New 
Hostess Holdco, LLC. The portion of the New Hostess Holdco, LLC not owned by Hostess Holdings was recognized 
as a non-controlling interest in the consolidated financial statements. The non-controlling interest presented in the 
accompanying consolidated balance sheet represents the amount of cash that would be payable to the non-controlling 
interest holders if the Company were liquidated at book value as of the balance sheet date. The difference between the 
calculated liquidation distribution amounts at the beginning and the end of the reporting period, is the share of the 
earnings or losses allocated to non-controlling interest for the period.

The Company has two reportable segments: Sweet Baked Goods and In-Store Bakery.

Adoption of New Accounting Standards

On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts 
with Customers (Topic 606), using the modified retrospective transition method. Under this method, results for reporting 
periods beginning January 1, 2018 are presented under Topic 606. Prior period amounts are not adjusted and continue 
to be reported in accordance with the historic accounting under Topic 605, with the cumulative effect of applying Topic 
606 to prior period amounts recognized as an adjustment to opening retained earnings. The Company has elected to 
apply the new standard to contracts that were not complete as of January 1, 2018. Under this transition method, the 
Company  deemed  contracts  to  be  not  complete  if,  as  of  the  date  of  transition,  the  Company  had  not  fulfilled  its 
performance obligations. The impact of the adoption of Topic 606 is further described in the Revenue Recognition 
section of this footnote.

On January 1, 2018, the Company adopted ASU No. 2017-12, Derivatives and Hedging: Targeted Improvements to
Accounting for Hedging Activities (ASU 2017-12). The adoption of this standard did not have a material impact on the 
consolidated financial statements.

In March 2018, the Company adopted ASU 2018-05, Income Taxes (Topic 740): Amendments to SEC Paragraphs
Pursuant to SEC Staff Accounting Bulletin No. 118, which updates the income tax accounting in U.S. GAAP to reflect 
the SEC’s interpretive guidance released on December 22, 2017, when the legislation commonly referred to as the Tax 
Cuts and Jobs Act (“Tax Reform”) was signed into law. Additional information regarding the adoption of this standard 
is contained in Note 13-Income Taxes.

In September 2018, the Company adopted ASU 2018-15, Intangibles-Goodwill and Other Internal-Use Software
(Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement
That Is a Service Contract, which aligns the requirements for capitalizing implementation costs incurred in a hosting
arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop 
or obtain internal-use software. The adoption of this standard did not have a material impact on the consolidated financial 
statements.

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and its majority-owned or 
controlled subsidiaries (including those for which the Company is the primary beneficiary of a variable interest entity), 
collectively  referred  to  as  the  Company.  All  intercompany  balances  and  transactions  have  been  eliminated  in 
consolidation.

52

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Use of Estimates

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make 
estimates and judgments that affect the reported amounts of assets and liabilities at the date of the financial statements 
and for the reported amounts of revenues and expenses during the reporting period. Management utilizes estimates, 
including, but not limited to, valuation and useful lives of tangible and intangible assets, valuation of expected future 
payments under the tax receivable agreement, and reserves for trade and promotional allowances. Actual results could 
differ from these estimates. 

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less when 
purchased as cash equivalents and are recorded at cost. Under the Company’s cash management system, checks that 
have been issued and are out of the control of the Company, but which have not cleared the bank by the balance sheet 
date, are reported as a reduction of cash.

Accounts Receivable

Accounts receivable represents amounts invoiced to customers for which the Company’s obligation to the customer 
has been satisfied. As of December 31, 2018 and 2017, the Company’s accounts receivable were $105.7 million and 
$101.0 million, respectively, which have been reduced by allowances for damages occurring during shipment, quality 
claims and doubtful accounts in the amount of $2.6 million and $2.1 million, respectively. 

Inventories

Inventories are stated at the lower of cost or market on a first-in first-out basis. Abnormal amounts of idle facility 
expense, freight, handling costs, and wasted material (spoilage) are expensed in the period they are incurred.

The components of inventories are as follows:

(In thousands)

Ingredients and packaging................................................................................................. $
Finished goods...................................................................................................................
Inventory in transit to customers .......................................................................................

$

Property and Equipment

December 31,
2018
(Successor)

December 31,
 2017
(Successor)

18,865
16,446
3,269
38,580

$

$

14,826
15,471
4,048
34,345

Property and equipment acquired in Business Combinations were assigned useful lives for purposes of depreciation 
that the Company believes to be the remaining useful life of such assets. Additions to property and equipment are 
recorded  at  cost  and  depreciated  straight  line  over  estimated  useful  lives  of  15  to  50  years  for  buildings  and  land 
improvements and 3 to 20 years for machinery and equipment. In order to maximize the efficiency of the Company’s 
operations and to operate the acquired equipment, occasionally the Company will remove and relocate equipment 
between bakeries. Such removal and relocation costs are expensed as incurred. Reinstallation costs are capitalized if 
the useful life is extended or the equipment is significantly improved. Otherwise, reinstallation costs are expensed as 
incurred. Expenditures for repairs and maintenance are charged to expense when incurred. Expenditures for major 
renewals  and  betterments,  which  extend  the  useful  lives  of  existing  property  and  equipment,  are  capitalized  and 
depreciated. Upon retirement or disposition of property and equipment, the capitalized cost and related accumulated 
depreciation  are  removed  from  the  balance  sheet  and  any  resulting  gain  or  loss  is  recognized  in  the  consolidated 
statements of operations.

53

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the year ended December 31, 2018, the Company recorded an impairment loss of $1.4 million in the Sweet Baked 
Goods segment related to the planned disposition of certain production equipment before the end of its useful life. For 
the year ended December 31, 2017, the Company recorded an impairment loss of $1.0 million in the Sweet Baked 
Goods segment related to a production line that was idled when the related production was transitioned to a third party. 
During the 2016 Predecessor period, the Company recorded an impairment loss of $7.3 million in the Sweet Baked 
Goods segment when it closed multiple production lines at the Indianapolis, Indiana bakery and transitioned production 
to other facilities. The measurement of this loss was based on Level 3 inputs within the fair value measurement hierarchy.

Software Costs

Costs associated with computer software projects during the preliminary project stage are expensed as incurred. Once 
management  authorizes  and  commits  to  funding  a  project,  appropriate  application  development  stage  costs  are 
capitalized. Capitalization ceases when the project is substantially complete and the software is ready for its intended 
use. Upgrades and enhancements to capitalized software are capitalized when such enhancements are determined to 
provide additional functionality. Training and maintenance costs associated with software applications are expensed 
as incurred.

Included  in  the  caption  “Other  assets”  in  the  consolidated  balance  sheets  is  capitalized  software  in  the  amount  of 
approximately $8.5 million and $7.3 million at December 31, 2018 and 2017, respectively. Capitalized software costs 
are amortized over their estimated useful life of five years commencing when such assets are ready for their intended 
use. Software amortization expense included in general and administrative expense in the consolidated statement of 
operations was $2.7 million and $2.5 million for the years ended December 31, 2018 and 2017, respectively, $1.5 
million for the 2016 Predecessor Period, and $0.3 million for the 2016 Successor Period.

Goodwill and Intangible Assets

At December 31, 2018 and 2017, the goodwill balances of $575.6 million and $579.4 million, respectively, represent 
the excess of the amount the Successor paid for the Hostess Business Combination over the fair value of the assets 
acquired and liabilities assumed. Goodwill that resulted from the Hostess Business Combination was allocated to the 
Sweet Baked Goods reporting unit and the In-Store Bakery reporting unit. No goodwill was recorded in connection 
with the acquisition of the Cloverhill Business as the fair value of net assets approximated the consideration paid.

Goodwill  by  reporting  unit  is  tested  for  impairment  annually  by  either  performing  a  qualitative  evaluation  or  a 
quantitative test. The qualitative evaluation is an assessment of factors to determine whether it is more likely than not 
that the fair value of a reporting unit is less than its carrying amount, including goodwill. The Company may elect not 
to perform the qualitative assessment for some or all reporting units and perform a quantitative impairment test. The 
Company elected to perform the quantitative test during the year ended December 31, 2018. Fair value was determined 
based on a combination of an income approach utilizing the discounted cash flow method and the market approach 
using the market comparable method. Significant assumptions used to determine fair value under the discounted cash 
flow method included future trends in sales, operating expenses, capital expenditures and changes in working capital, 
along with an appropriate discount rate based on our estimated cost of equity capital, after-tax cost of debt and future 
economic and market conditions. If the carrying value of the reporting unit exceeds fair value, goodwill is considered 
impaired and an impairment charge will be recorded to reduce the reporting unit to fair value.

The Company’s indefinite-lived intangible assets consist of trademarks and trade names. The $1,409.9 million and 
$1,408.8 million balances at December 31, 2018 and 2017, respectively, were recognized as part of the acquisitions 
described in Note - 2. Business Combinations. The trademarks and trade names are integral to the Company’s identity 
and are expected to contribute indefinitely to its corporate cash flows. Fair value for trademarks and tradenames was 
determined using the income approach, which is considered to be Level 3 within the fair value hierarchy. The application 
of the income approach was premised on a royalty savings method, whereby the trademark and tradenames are valued 
by reference to the amount of royalty income they could generate if they were licensed, in an arm’s length transaction, 
to a third party. These assets have been assigned an indefinite life and therefore are not amortized but rather evaluated 
for  impairment  annually  using  the  qualitative  or  quantitative  methods  similar  to  goodwill.  For  the  quantitative 
assessment, the valuation of trademarks and trade names are determined using the relief of royalty method. significant 

54

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

assumptions used in this method include future trends in sales, a royalty rate and a discount rate to be applied to the 
forecast revenue stream.

During the year ended December 31, 2018, the Company recognized impairment charges of $3.3 million to the In-
Store Bakery goodwill and intangibles. See Note 6 - Goodwill and Intangible Assets for more information on impairment 
charges.

Also, the Company has finite-lived intangible assets that consist of customer relationships. The $491.3 million and 
$514.2 million balances on December 31, 2018 and 2017 respectively, were recognized as part of the Hostess Business 
Combination and Cloverhill Acquisition. For customer relationships, the application of the income approach (Level 3) 
was premised on an excess earnings method, whereby the customer relationships are valued by the earnings expected 
to be generated from those customers after other capital charges. Definite-lived intangible assets are being amortized 
on a straight line basis over the estimated remaining useful lives of the assets. 

Reserves for Self-Insurance Benefits

The Company’s employee health plan is self-insured by the Company up to a stop-loss amount of $0.3 million for each 
participant per plan year. In addition, the Company maintains insurance programs covering its exposure to workers’ 
compensation. Such programs include the retention of certain levels of risks and costs through high deductibles and 
other risk retention strategies. Included in the accrued expenses in the consolidated balance sheets is a reserve for 
healthcare  claims  in  the  amount  of  approximately  $1.6  million  and  $1.1  million  at  December 31,  2018  and  2017, 
respectively, and a reserve for workers’ compensation claims of $1.9 million and $1.7 million at December 31, 2018
and 2017, respectively.

Revenue Recognition

Net revenue consists primarily of sales of packaged food products. The Company recognizes revenue when the
obligations under the terms of its agreements with customers have been satisfied. The Company’s obligation is satisfied 
when control of the product is transferred to its customers along with the title, risk of loss and rewards of ownership. 
Depending on the arrangement with the customer, these criteria are met either at the time the product is shipped or 
when the product is received by such customer.

Customers are invoiced at the time of shipment or customer pickup based on credit terms established in accordance 
with industry practice. Invoices generally require payment within 30 days. Net revenue is recognized in an amount that 
reflects the consideration the Company expects to be entitled to in exchange for that product. Amounts billed to customers 
related to shipping and handling are classified as net revenue. A provision for payment discounts and other allowances 
is estimated based on the Company’s historical performance or specific terms with the customer. The Company generally 
does not accept product returns and provides these allowances for anticipated expired or damaged products.

Trade promotions, consisting primarily of customer pricing allowances, merchandising funds and consumer coupons, 
are  offered  through  various  programs  to  customers  and  consumers. A  provision  for  estimated  trade  promotions  is 
recorded as a reduction of revenue in the same period when the sale is recognized.

The Company also offers rebates based on purchase levels, product placement locations in retail stores and advertising 
placed  by  customers. The  ultimate  cost  of  these  programs  is  dependent  on  certain  factors  such  as  actual  purchase 
volumes or customer activities and is the subject of significant management estimates. The Company accounts for these 
programs as variable consideration and recognizes a reduction in revenue in the same period as the underlying program. 

For product produced by third parties, management evaluates whether the Company is the principal (i.e., report revenue 
on a gross basis) or agent (i.e., report revenue on a net basis). Management has determined that it is the principal in all 
cases, since it establishes its own pricing for such product, generally assumes the credit risk for amounts billed to its 
customers, and often takes physical control of the product before it is shipped to customers.

55

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company utilizes a practical expedient approach under Topic 606 and does not disclose the value of unsatisfied 
performance obligations for (i) contracts with an original expected length of one year or less and (ii) contracts for which 
the Company recognizes revenue at the amount to which the Company has the right to invoice for services performed.

See Note 5 - Segment Reporting for a disaggregation of net revenue.

The adoption of Topic 606 did not have a significant impact on the Company’s consolidated statement of operations 
for the year ended December 31, 2018 or the consolidated balance sheet as of December 31, 2018.

The cumulative effect of the changes made to the Company’s consolidated balance sheet as of January 1, 2018 for the 
adoption of Topic 606 was as follows (in thousands):

Current assets:

Accounts receivable, net.......................................................

$

101,012

$

Inventories ............................................................................

34,345

1,000

$

(531)

102,012

33,814

Balance at 
December 31, 
2017

Adjustments Due 
to Topic 606

Balance at 
January 1, 2018

Current liabilities:

Accounts payable..................................................................

49,992

103

50,095

Long-term liabilities:

Deferred tax liability.............................................................

267,771

83

267,854

Stockholders' equity:

Retained earnings .................................................................

Non-controlling interest........................................................

208,279

342,240

191

85

208,470

342,325

The adjustments shown above are primarily attributed to a change in the criteria used to determine when the Company’s 
performance obligation is satisfied. Prior to the adoption of Topic 606, the Company’s performance obligation was 
satisfied  when  risk  of  loss  related  to  the  product  transferred  to  the  customer. After  implementing  Topic  606,  the 
Company’s performance obligation is satisfied based on a set of criteria including the customer’s obligation to pay, 
physical possession, transfer of legal title, transfer of risk and rewards of ownership and the customer’s acceptance of 
the product. Depending on the arrangement with the customer, the application of this new criteria changed the timing 
of revenue recognition for certain contracts.

The Company has one customer that accounted for 10% or more of the Company’s total net revenue. The percentage 
of total net revenues for this customer is presented below by segment:

Year Ended 
December 31,
2018

Year Ended 
December 31,
2017

From 
November 4, 2016
through
December 31, 2016

From January 1, 
2016
through
November 3, 2016

(Successor)

(Successor)

(Successor)

(Predecessor)

Sweet Baked Goods....................

In-Store Bakery ..........................

Total............................................

20.4%

0.6%

21.0%

19.7%

0.7%

20.4%

19.3%

0.7%

20.0%

21.2%

0.4%

21.6%

56

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Equity Compensation

The  grant  date  fair  values  of  stock  options  are  valued  using  the  Black-Scholes  option-pricing  model,  including  a 
simplified method to estimate the number of periods to exercise date (i.e., the expected option term). Management has 
determined that the equity plan has not been in place for a sufficient amount of time to estimate the post vesting exercise 
behavior. Therefore, it will continue to use this simplified method until such time as it has sufficient history to provide 
a reasonable basis to estimate the expected term. Forfeitures are recognized as a reduction of expense as incurred. 

For awards which have performance and market conditions, compensation expense is calculated based on the number 
of shares expected to vest after assessing the probability that the performance or market criteria will be met. The equity-
based compensation expense, net of forfeitures, is recognized using a straight-line basis over the requisite service period 
of the awards, which corresponds to the vesting periods of the awards. For performance-based awards, compensation 
expense is remeasured throughout the vesting period as probability is reassessed. For market-based awards, probability 
is not reassessed and compensation expense is not remeasured subsequent to the initial assessment on the grant date.

Collective Bargaining Agreements

As of December 31, 2018, approximately 40.0%, of the Company’s employees are covered by these collective bargaining 
agreements. None of these agreements expire before December 31, 2019. 

Employee Benefit Plans

The Company provides several benefit plans for employees depending upon employee eligibility. The Company has a 
health care plan, a defined contribution retirement plan (401(k)), company-sponsored life insurance, and other benefit 
plans. The Company’s contributions to the defined contribution retirement plan were $1.9 million for the year ended 
December 31, 2018, $1.1 million for the year ended December 31, 2017, no contributions for the 2016 Successor Period, 
and $1.1 million for the 2016 Predecessor Period.

The Company offers an annual incentive plan based upon annual operating targets. Final payout is approved by the 
board of directors. No amounts were accrued for this plan at December 31, 2018. At December 31, 2017, $4.3 million
was accrued.

The Company has a long-term incentive plan for certain director-level employees, payment under which is contingent 
on changes in certain ownership levels. $2.5 million was paid under this plan in the 2016 Predecessor Period and 
recognized in other operating expenses on the consolidated statement of operations. The total that could be payable to 
any future qualifying changes in ownership levels under the plan is $1.2 million as of December 31, 2018. The Company 
does not carry an accrual for the long-term incentive plan.

Income Taxes

As  a  result  of  the  Hostess  Business  Combination,  Hostess  Brands,  Inc.  acquired  a  controlling  interest  in  Hostess 
Holdings, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. 
As a partnership, Hostess Holdings is not directly subject to U.S. federal and certain state and local income taxes. Any 
taxable income or loss generated by Hostess Holdings is passed through to and included in the taxable income or loss 
of its partners, including the Company following the Hostess Business Combination. The Company is subject to U.S. 
federal income taxes, in addition to state and local income taxes with respect to its allocable share of any taxable income 
of Hostess Holdings following the Hostess Business Combination.

During the year ended December 31, 2017, the Tax Reform was signed into law.  The SEC staff issued Staff Accounting 
Bulletin No. 118 (“SAB 118”) to address the application of U.S. GAAP in situations when a registrant does not have 
the necessary information available to complete the accounting for Tax Reform.  The Company has recognized the tax 
impacts related to the revaluation of deferred tax assets and liabilities.  Further information on the tax impacts of Tax 
Reform is included in Note 13 - Income Taxes

57

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Derivatives

The Company has entered into an interest rate swap contract to mitigate its exposure to changes in the variable interest 
rate on its long-term debt. This contract was designated as a cash flow hedge. Changes in the fair value of this instrument 
are recognized in accumulated other comprehensive income in the consolidated balance sheets and reclassified into 
earnings in the period in which the hedged transaction affects earnings. Hedging ineffectiveness, if any, is recognized 
as a component of interest expense in the consolidated statements of operations. Payments made under this contract 
are included in the supplemental disclosure of interest in the consolidated statement of cash flows.

Fair Value Measurements

The  Company  utilizes  valuation  techniques  that  maximize  the  use  of  observable  inputs  and  minimize  the  use  of 
unobservable inputs to the best extent possible. The Company determines fair value based on assumptions that market 
participants would use in pricing an asset or liability in the principal or most advantageous market. When considering 
market participant assumptions in fair value measurements, the following fair value hierarchy distinguishes between 
observable and unobservable inputs, which are categorized in one of the following levels:

•  Level 1 inputs: Unadjusted quoted prices in active markets for identical assets or liabilities accessible to the 

reporting entity at the measurement date.

•  Level 2 inputs: Other than quoted prices included in Level 1 inputs that are observable for the asset or liability, 

either directly or indirectly, for substantially the full term of the asset or liability.

•  Level 3 inputs: Unobservable inputs for the asset or liability used to measure fair value to the extent that 
observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity 
for the asset or liability at measurement date.

New Accounting Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, Leases (“ASU 2016-02”), which is intended to improve financial 
reporting of leasing transactions. This standard requires a lessee to record on the balance sheet the assets and liabilities 
for the rights and obligations created by lease terms of more than 12 months. This standard will be effective for fiscal 
years beginning after December 15, 2018, including interim periods within those fiscal years, and early adoption is 
permitted. The company plans to implement the standard using the cumulative effect adjustment approach in the first 
quarter  of  2019.  The  Company  is  currently  finalizing  the  impact  the  adoption  of ASU  2016-02  will  have  on  its 
consolidated statements; however, the Company expects the adoption of this standard to result in a material increase 
in lease-related assets and liabilities on the consolidated balance sheets and an immaterial impact on the consolidated 
statements of income and cash flows.

2. Business Combinations 

Cloverhill Acquisition

On February 1, 2018 (the “Purchase Date”), the Company acquired certain U.S. breakfast assets from Aryzta, LLC, 
including a bakery and the Cloverhill® and Big Texas® brand names (the “Cloverhill Business”). The Company acquired 
the Cloverhill Business to expand its breakfast product portfolio and to gain previously outsourced manufacturing 
capabilities for its existing product portfolio. The assets acquired and liabilities assumed constitute a business and were 
recorded at their fair values as of the Purchase Date under the acquisition method of accounting. Consideration for this 
acquisition included cash payments of $23.2 million.

58

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Adjustments made during the fourth quarter of 2018 decreased the purchase price and net assets acquired by $0.8 
million. As of December 31, 2018, the allocation of the purchase price is considered final. The following is a summary 
of the allocation of the purchase price:

(In thousands)

Inventory ............................................................................................................................................................... $

Other current assets...............................................................................................................................................

Property and equipment ........................................................................................................................................

Trade name and trademarks ..................................................................................................................................

Customer relationships..........................................................................................................................................

Other current liabilities .........................................................................................................................................

Net assets acquired................................................................................................................................................ $

8,335

500

13,272

1,648

1,136

(1,731)

23,160

No goodwill was recognized as part of this acquisition.

The Company incurred $0.3 million of expenses related to this acquisition. These expenses are classified as business 
combination transaction costs on the consolidated statement of operations.

The operations of the acquired assets, which are included in the Company’s Sweet Baked Goods segment, provided 
net revenue of $74.2 million and negative gross profit of $25.0 million . The negative gross profit does not reflect the 
allocation of shared costs incurred by the Company. Due to the nature of these costs, the Company determined it was 
impracticable to allocate to individual bakeries.

Hostess Business Combination 

As discussed in Note 1 - Summary of Significant Accounting Policies, on November 4, 2016 for accounting purposes  
Hostess Brands, Inc. was the acquirer of Hostess Holdings. During the 2016 Predecessor Period, approximately $31.3 
million of expenses were incurred directly related to the Hostess Business Combination. From January 1, 2016 through 
the date of its last filing for the nine month period ending September 30, 2016, Gores Holdings incurred $4.0 million
of transaction related expenses. From October 1, 2016 through the Closing Date, Gores Holdings incurred $6.7 million 
of expenses related to the Hostess Business Combination. On the Closing Date, the Company paid $13.1 million of 
deferred underwriting costs related to Gores Holdings’ initial public offering and repaid a working capital loan of $0.2 
million. 

The  following  unaudited  pro  forma  combined  financial  information  presents  the  Company’s  results  as  though  the 
Hostess  Business  Combination  had  occurred  at  January  1,  2016.  The  unaudited  pro  forma  consolidated  financial 
information has been prepared using the acquisition method of accounting in accordance with U.S. GAAP:

(In thousands)

Year Ended
December 31, 2016

(Pro Forma) (Unaudited)

Net Revenue ...................................................................................................................................

$

Net Income .....................................................................................................................................

727,586

82,442

59

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Superior Acquisition 

On May 10, 2016, the Predecessor purchased the stock of Superior for $51.1 million, $49.7 million net of cash acquired. 
Superior is located in Southbridge, Massachusetts and manufactures eclairs, madeleines, brownies, and iced cookies. 
The Predecessor acquired Superior to expand into the In-Store Bakery section of grocery and club retailers. 

The  2016  Predecessor  Period,  the  Company  incurred  acquisition related  costs  for  Superior  of  approximately  $0.6 
million. For the 2016 Predecessor Period net revenue and net income for Superior was $19.9 million and $0.7 million, 
respectively. For the 2016 Successor Period, net revenue and net loss for Superior was $6.8 million, and $0.1 million, 
respectively. The acquisition of Superior was deemed not material to the Company under Item 3-05 of Regulation S-
X, and, therefore, separate financial statements are not required because Superior does not meet the definition of a 
“significant subsidiary”.

3. Stock-Based Compensation

Hostess Brands, Inc. 2016 Equity Incentive Plan 

The Hostess Brands, Inc. 2016 Equity Incentive Plan (the “2016 Plan”) provides for the granting of various equity-
based  incentive  awards  to  members  of  the  Board  of    Directors  of  the  Company,  Company  employees  and  service 
providers to the Company. The types of equity-based awards that may be granted under the 2016 Plan include: stock 
options, stock appreciation rights (SARs), restricted stock, restricted stock units (RSUs), and other stock-based awards. 
There are 7,150,000 registered shares of Class A common stock reserved for issuance under the 2016 Plan. All awards 
issued under the 2016 Plan may only be settled in shares of Class A common stock. As of December 31, 2018, 4,748,036
shares remained available for issuance under the 2016 Plan. 

Equity-based compensation expense totaled approximately $5.6 million and $7.4 million for the Successor years ended 
December 31, 2018 and December 31, 2017, respectively. There was no equity-based compensation expense for either 
the Successor or Predecessor periods in 2016 related to the 2016 Plan.

Restricted Stock Units (“RSUs”)

The fair value of RSU awards is calculated based on the closing market price of the Company’s Class A Common Stock 
on the date of grant. Compensation expense is recognized straight-line over the requisite service period of the awards, 
ranging from one to three years.  

The vesting of certain RSU awards is contingent upon the Company attaining positive earnings per share for the fiscal 
year ending immediately prior to the vesting date. Management has determined it is probable that these performance 
conditions will be met.

For certain RSU awards, a portion of the granted units are banked at each annual performance period if the Company 
achieves certain EBITDA targets. Banked shares continue to be subject to the requisite service period under the terms 
of the awards. Depending on actual performance during each of the three annual performance periods, award recipients 
have the opportunity to receive up to 225% of the granted units. At December 31, 2018 and 2017 there were 349.2 
thousand and 377.6 thousand RSU awards with EBITDA performance conditions outstanding, respectively. 

The vesting of certain RSU awards is contingent upon the Company’s Class A stock achieving a certain total stockholder 
return (“TSR”) in relation to a group of its peers, measured over a two or three year period. Depending on the actual 
performance over the measurement period, an award recipient has the opportunity to receive up to 200% of the granted 
awards. At December 31, 2018 there were 66.4 thousand RSU awards with TSR performance conditions outstanding.

Upon an employee’s termination, all unvested awards will be forfeited and the shares of common stock underlying 
such award will become available for issuance under the 2016 Plan. 

60

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes the activity of the Company’s unvested RSUs:

Restricted Stock
Units

Weighted 
Average
Grant Date
Fair Value

Unvested units as of December 31, 2016 (Successor)....................................................

— $

Total Granted ..............................................................................................................

1,448,736

Forfeited......................................................................................................................
Vested(1).......................................................................................................................

Unvested as of December 31, 2017 (Successor).............................................................
Total Granted ................................................................................................................

Forfeited .......................................................................................................................
Vested(2) ........................................................................................................................

(390,038)  

(142,804)

915,894   $

440,883

(172,257)

(288,736)

Unvested as of December 31, 2018 (Successor).............................................................

895,784

$

—

15.73

15.78

15.55

15.73

12.92

15.46

15.61

14.46

(1)Includes 40,223 shares withheld to satisfy $0.4 million of employee tax obligations upon vesting.
(2)Includes 81,960 shares withheld to satisfy $1.0 million of employee tax obligations upon vesting.

As of December 31, 2018 and 2017, there was $6.4 million and $6.5 million of total unrecognized compensation cost, 
respectively, related to non-vested RSUs granted under the 2016 Plan that are considered probable to vest; that cost is 
expected to be recognized over a weighted average remaining period of approximately 1.5 and 2.0 years, respectively. 
As of December 31, 2018 and 2017, the grant date fair value of awards for which no compensation was recognized 
because it is not probable that the performance conditions will be met is $4.1 million and $4.8 million, respectively.

For the years ended December 31, 2018 and 2017, $4.3 million and $5.4 million of compensation expense related to 
the RSUs was recognized within general and administrative expenses on the consolidated statement of operations, 
respectively.

Restricted Stock Awards 

During the year ended December 31, 2017, the Company granted 435,000 shares of restricted stock to the Company’s 
Chief Executive Officer under the 2016 Plan. The fair value of the RSAs was calculated based on the closing market 
price of the Company’s Class A common stock on the grant date. Also during 2017, with the announcement of the 
Company’s Chief Executive Officer’s retirement, the grant was reduced so 75,000 shares would vest on January 1, 
2018.

As of December 31, 2017, there was no unrecognized compensation cost related to the non-vested restricted stock. For 
the year ended December 31, 2017, the Company recognized expense of $1.0 million related to the restricted stock 
awards within general and administrative expenses on the consolidated statement of operations. As of December 31, 
2018 there were no outstanding RSA’s.

61

 
 
 
 
 
HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Stock Options

The following table includes the significant inputs used to determine the fair value of options issued under the 2016 
plan.

Year Ended 
December 31, 
2018

Year Ended 
December 31, 
2017

Expected volatility (1) ..................................................................................................................
Expected dividend yield (2) ..........................................................................................................
Expected option term (3) ..............................................................................................................
Risk-free rate (4) ...........................................................................................................................

27.13%

—%

27.46%

—%

6.25 years

6.24 years

2.98%

2.09%

(1)  The expected volatility assumption was calculated based on a peer group analysis of stock price volatility with a look back period based 

on the expected term and ending on the grant date.

(2)  From its inception through December 31, 2018, the Company has not paid any dividends on its common stock. As of the stock option 
grant date, the Company does not anticipate paying any dividends on common stock over the term of the stock options. Option holders 
have no right to dividends prior to the exercise of the options.

(3)  The Company utilized the simplified method to determine the expected term of the stock options since the Company does not have 

sufficient historical exercise data to provide a reasonable basis upon which to estimate expected term.

(4)  The risk-free interest rate was based on the U.S. Treasury yield curve in effect at the time of grant which corresponds to the expected 

term of the stock options.

The stock options vest in four equal annual installments on varying dates through 2022. The maximum term under the 
grant agreement is ten years. As of December 31, 2018, there was $2.2 million of total unrecognized compensation 
cost related to non-vested stock options outstanding under the 2016 Plan; that cost is expected to be recognized over 
the vesting periods. For the year ended December 31, 2018 and December 31, 2017, there was $1.3 million and $1.0 
million of expense related to the stock options recognized within general and administrative costs on the consolidated 
statement of operations, respectively.

The following table summarizes the activity of the Company’s unvested stock options.

Weighted
Average
Remaining
Contractual
Life
(years)

Weighted
Average
Exercise Price

Weighted
Average Grant
Date Fair Value
—
4.99
—
5.04

$

4.97
$5.04
4.53
—
5.24
$4.97
$5.00

— $

15.75
—
15.78

15.74
$15.78
13.46
—
14.7
$13.54
$15.47

— $

$

5.52
—
5.47

5.54
5.47
5.86
—
5.24
5.45
4.53

Outstanding as of December 31, 2016 (Successor)
Granted ...............................................................
Exercised ............................................................
Forfeited .............................................................

Outstanding as of December 31, 2017 (Successor)
Exercisable as of December 31, 2017 (Successor).
Granted ...............................................................
Exercised ............................................................
Forfeited .............................................................
Outstanding as of December 31, 2018 (Successor)
Exercisable as of December 31, 2018 (Successor).

Number
of
Options

—
1,202,613
—
(374,993)

827,620
241,931
382,070
—
(265,751)
943,939
273,759

62

 
HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Hostess Management, LLC Equity Interest Plan (Predecessor)

The Company established a profits interest plan under the 2013 Hostess Management, LLC (“Hostess Management”) 
Equity Incentive Plan (“2013 Plan”) to allow members of the management team to participate in the success of the 
Company. The 2013 Plan consisted of an approximate 9% ownership interest in the Company’s subsidiary, New Hostess 
Holdco, LLC. Hostess Management had three classes of units and required certain returns to ranking classes before 
other classes participated in subsequent returns of Hostess Management. 

The Company recognized unit-based compensation expense of $3.9 million for the 2016 Predecessor period, including 
$3.2 million of expense due to a grant agreement provision which caused the accelerated vesting of units granted prior 
to January 1, 2016 upon consummation of the Hostess Business Combination and the accelerated vesting of units 
granted in 2016 based on the approval of the board of directors. All outstanding units under the 2013 Plan were redeemed 
and the 2013 Plan was terminated on November 4, 2016.

Related Party Stock Awards

See Note 15 - Related Party Transactions for information regarding additional equity awards not issued under the 2016 
or 2013 Plans.

4.  Property and Equipment 

Property and equipment consists of the following:

(In thousands)

December 31,
2018

December 31,
 2017

Land and buildings ....................................................................................................... $
Machinery and equipment ............................................................................................
Construction in progress...............................................................................................

Less accumulated depreciation ...............................................................................

$

47,418
194,830
6,059
248,307
(27,958)

$

220,349

$

32,088
141,995
13,489
187,572
(13,451)

174,121

Depreciation expense was $14.6 million and $11.8 million for the years ended December 31, 2018 and 2017, respectively. 
Depreciation expense was $1.6 million for the 2016 Successor Period and $7.6 million for the 2016 Predecessor Period. 

63

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

5.  Segment Reporting 

The Company has two reportable segments: Sweet Baked Goods and In-Store Bakery. The Company’s Sweet Baked 
Goods segment consists of fresh and frozen baked goods and bread products that are sold under the Hostess®, Dolly 
Madison®, Cloverhill®, and Big Texas® brands. The In-Store Bakery segment consists primarily of Superior on Main® 
branded products sold through the in-store bakery section of grocery and club stores.  

The  Company  evaluates  performance  and  allocates  resources  based  on  net  revenue  and  gross  profit.  Information 
regarding the operations of these reportable segments is as follows:

(In thousands)

  Net revenue:

Sweet Baked Goods................... $

In-Store Bakery .........................

Net revenue................................ $

Depreciation and amortization (1):

Sweet Baked Goods................... $

In-Store Bakery .........................

Depreciation and amortization .. $

Gross profit:

Sweet Baked Goods................... $

In-Store Bakery .........................

Gross profit................................ $

  Capital expenditures (2):

Sweet Baked Goods................... $

In-Store Bakery .........................

Capital expenditures .................. $

Year Ended
December 31,
2018

(Successor)

Year Ended
December 31,
2017

(Successor)

From November 4
through 
December 31,
2016

From January 1
through
November 3, 2016

(Successor)

(Predecessor)

808,355

42,034

850,389

38,607

2,804

41,411

258,995

8,282

267,277

53,394

354

53,748

$

$

$

$

$

$

$

$

733,827

42,361

776,188

35,441

2,729

38,170

316,916

9,982

326,898

35,609

774

36,383

$

$

$

$

$

$

$

$

105,211

6,787

111,998

5,245

598

5,843

37,387

1,327

38,714

7,544

83

7,627

$

$

$

$

$

$

$

$

595,645

19,943

615,588

9,221

1,044

10,265

260,876

5,653

266,529

31,254

223

31,477

(1)  Depreciation and amortization include charges to net income classified as costs of goods sold and general 

and administrative expenses on the consolidated statement of operations.

(2)  Capital expenditures consists of purchases of property and equipment and acquisition and development 

of software assets paid in cash or acquired through accounts payable.

Total assets by reportable segment are as follows:

(In thousands)

Total segment assets:

December 31,
2018

December 31,
2017

(Successor)

(Successor)

Sweet Baked Goods .............................................................................................. $

2,924,333

In-Store Bakery .....................................................................................................

86,380

Total segment assets.............................................................................................. $

3,010,713

$

$

2,884,642

81,633

2,966,275

64

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

6.  Goodwill and Intangible Assets 

Goodwill  and  intangible  assets  as  of  December  31,  2018  and  2017  were  recognized  as  part  of  the  purchase  price 
allocations of the Hostess Business Combination as well as the acquisition of the Cloverhill Business in 2018. During 
the year ended December 31, 2017, the purchase price allocation for the Hostess Business Combination was adjusted, 
resulting in a $9.0 million decrease to goodwill. As of December 31, 2018, the purchase price allocations for all prior 
acquisitions are considered final. 

During the year ended December 31, 2018, the Company recognized impairment charges of $2.7 million and $0.6 
million to the goodwill and trade names, respectively, in other operating expense within the In-Store Bakery reporting 
unit. These  charges  reflect  the  lower  than  expected  performance  of  certain  branded  product  lines  as  compared  to 
expectations when the In-Store Bakery reporting unit was remeasured during the Hostess Business Combination. 

Activity of goodwill is presented below by reportable segment:

(In thousands)

Sweet Baked 
Goods

In-Store Bakery

Total

Balance as of December 31, 2016 ............................................... $

542,410

$

46,050

$

Measurement period adjustments ................................................

(12,987)

3,973

Balance as of December 31, 2017 ............................................... $

529,423

$

50,023

$

Impairment...................................................................................

Other reclassifications and tax adjustments.................................

—

6,430

(2,700)

(7,531)

588,460

(9,014)

579,446

(2,700)

(1,101)

Balance as of December 31, 2018 ............................................... $

535,853

$

39,792

$

575,645

Intangible assets consist of the following:

(In thousands)

December 31, 
2018

December 31,
2017

Intangible assets with indefinite lives (Trademarks and Trade Names)........................ $

1,410,497

$

1,408,848

Intangible assets with definite lives (Customer Relationships).....................................

Less accumulated amortization (Customer Relationships).........................................

Less accumulated impairment charges (Trademarks and Trade Names)....................

543,120

(51,802)

(600)

542,011

(27,771)

—

Intangible assets, net...................................................................................................... $

1,901,215

$

1,923,088

Amortization  expense  was  $24.1  million  and  $23.9  million  for  the  years  ended  December  31,  2018  and  2017, 
respectively,  $3.9  million  for  the  2016  Successor  Period,  and  $1.2  million  for  the  2016  Predecessor  Period.  The 
unamortized portion of customer relationships will be expensed over their remaining useful life, from 18 to 23 years. 
The weighted-average amortization period as of December 31, 2018 for customer relationships was 20.7 years. Future 
expected amortization expense is as follows: 

(In thousands)

2019.................................................................................................................................................................... $

2020....................................................................................................................................................................

2021....................................................................................................................................................................

2022....................................................................................................................................................................

2023....................................................................................................................................................................

24,036

24,036

24,036

24,036

24,036

2024 and thereafter ............................................................................................................................................

371,138

65

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

7.  Accrued Expenses 

Included in accrued expenses are the following

(In thousands)

December 31,
2018

December 31,
2017

(Successor)

(Successor)

Incentive compensation................................................................................................. $

Payroll, vacation and other compensation ....................................................................

Self-insurance reserves .................................................................................................

Accrued interest ............................................................................................................

Current income taxes payable .......................................................................................

Workers compensation reserve .....................................................................................

$

3,261

6,104

1,646

4,849

411

1,866

$

18,137

$

4,259

4,342

1,192

338

99

1,650

11,880

8.     Tax Receivable Agreement 

The tax receivable agreement was entered into by the Company in connection with the Hostess Business Combination 
(the “Tax Receivable Agreement”) and generally provides for the payment by the Company to the Legacy Hostess 
Equityholders of 85% of the net cash savings, if any, in U.S. federal, state and local income taxes that the Company 
realizes (or is deemed to realize in certain circumstances) in periods after the closing of the Hostess Business Combination 
(which periods may extend, unless the Tax Receivable Agreement is terminated early in accordance with its terms, for 
more than 15 years following any exchange of Class B Units of Hostess Holdings for shares of the Company’s Class 
A common stock or the cash equivalent thereof) as a result of (i) certain increases in tax basis resulting from the Hostess 
Business Combination; (ii) certain tax attributes of Hostess Holdings and its subsidiaries existing prior to the Hostess 
Business Combination and prior to subsequent exchanges of Class B Units; (iii) certain increases in tax basis resulting 
from exchanges of Class B Units; (iv) imputed interest deemed to be paid by the Company as a result of payments it 
makes under the Tax Receivable Agreement; and (v) certain increases in tax basis resulting from payments the Company 
makes under the Tax Receivable Agreement. The Company will retain the benefit of the remaining 15% of these cash 
savings. Certain payments under the Tax Receivable Agreement will be made to the Metropoulos Entities in accordance 
with specified percentages, regardless of the source of the applicable tax attribute. The Company recognizes a liability 
on the consolidated balance sheet based on the undiscounted estimated future payments under the Tax Receivable 
Agreement. Significant inputs used to estimate the future expected payments include a cash tax savings expressed as 
a rate of approximately 26.9%.

66

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes activity related to the Tax Receivable Agreement:

(In thousands)

Balance December 31, 2016 ................................................................................................................

$

Measurement period adjustments......................................................................................................

Exchanges of Class B units for Class A shares .................................................................................

Remeasurement due to change in state tax rate ................................................................................

Remeasurement due to Tax Reform..................................................................................................

Balance December 31, 2017 (Successor) ............................................................................................

$

Exchange of Class B units for Class A shares...................................................................................

Reduction of future payments due to Buyout ...................................................................................

Remeasurement due to change in estimated state tax rate ................................................................

Payments ...........................................................................................................................................

Balance December 31, 2018 (Successor) ............................................................................................

$

165,384

(3,017)

12,215

1,589

(51,811)

124,360

294

(46,372)

(1,866)

(7,353)

69,063

As of January 26, 2018, the Company entered into an agreement to terminate all future payments payable under the 
Tax Receivable Agreement to the Apollo Funds in exchange for a payment of $34.0 million (the “Buyout”). Subsequent 
to the Buyout, the Company will retain a greater portion of the future cash tax savings subject to the Tax Receivable 
Agreement. The Buyout did not affect the portion of the rights under the Tax Receivable Agreement payable to the 
Metropoulos Entities, including those previously assigned by the Apollo Funds. During the year ended December 31, 
2018, the Company also recognized a gain due to a change in the estimated state tax rate which decreased the Company’s 
estimated cash tax savings rate from approximately 27.5% to 26.9%. 

During the year ended December 31, 2017, the Company remeasured the Tax Receivable Agreement due to changes 
in federal and state laws. The impact of the change in state tax rate was approximately $1.6 million of expense on the 
consolidated statement of operations. The Company also remeasured the Tax Receivable Agreement due to the Tax 
Reform which decreased the Company’s estimated cash tax savings rate from approximately 37.4% to 27.5%, primarily 
due to a permanent Federal tax rate reduction. This resulted in a $51.8 million benefit on the consolidated statement 
of operations which was reported as a component of operating income.

As of December 31, 2018 the future expected payments under the Tax Receivable Agreement are as follows:

(In thousands)

2019.................................................................................................................................................................... $

2020....................................................................................................................................................................

2021....................................................................................................................................................................

2022....................................................................................................................................................................

2023....................................................................................................................................................................

Thereafter...........................................................................................................................................................

4,400

4,400

4,000

4,000

4,000

48,263

67

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

9.   Debt

A term loan was originated on November 20, 2017 through the Company’s subsidiary, Hostess Brands, LLC (referred 
to below as the “Third Term Loan”). It requires quarterly payments of interest at a rate of the greater of the applicable 
LIBOR or 0.75% per annum (“New LIBOR Floor”) plus a margin of 2.25% per annum and principal at a rate of 0.25%
of the aggregate principal balance with the remaining principal amount due upon maturity on August 3, 2022. The 
Third Term Loan is secured by substantially all of Hostess Brands, LLC’s present and future assets. The interest rate 
charged to the Company on the Third Term Loan from its origination through December 31, 2018 was 4.64%. 

The Third Term Loan refinanced the remaining balance of $993.8 million on the Second New First Lien Term Loan 
(“Second Term Loan”) through a non-cash refinancing transaction. The Second Term Loan was originated by Hostess 
Brands, LLC on May 19, 2017 and required quarterly payments of interest at a rate equal to the the New Libor Floor 
plus a margin of 2.50% per annum and principal at a rate of 0.25% of the aggregate principal balance with the remaining 
principal amount due upon maturity on August 3, 2022. The Second Term Loan was secured by substantially all of 
Hostess Brands’ present and future assets. The interest rate charged to the Company on the Second Term Loan from 
its origination to refinancing was 3.67%.

The Second Term Loan refinanced the remaining balance of $996.3 million on the New First Lien Term Loan (“First 
Term Loan”) through a non-cash refinancing transaction. The First Term Loan was originated by Hostess Brands, LLC 
on November 18, 2016 and required quarterly payments of interest at a rate of the greater of the applicable LIBOR or 
1% per annum (“LIBOR Floor”) plus a margin of 3.0% per annum and principal at a rate of 0.25% of the aggregate 
principal balance with the remaining principal amount due upon maturity on August 3, 2022. The First Term Loan was 
secured by substantially all of Hostess Brands’ present and future assets. The interest rate charged to the Company on 
the First Term Loan from January 1, 2017 through refinancing was 4.00%.

The First Term Loan refinanced the remaining balance on the First and Second Term Loans (referred to below as the 
Former First Term Loan and Former Second Term Loan, respectively) previously incurred by Hostess Brands, LLC of 
$915.7 million and $83.0 million, respectively, through a non-cash refinancing transaction in November 2016. The 
Company expensed prepayment penalties of $3.0 million as part of the deleverage and refinancing, in accordance with 
the contractual terms of Former First and Second Term loans. 

Prior to its refinancing, required quarterly payments on the Former First Term Loan included interest at a rate of the 
greater of the LIBOR Floor plus an applicable margin of 3.50% per annum or the base rate plus an applicable margin 
of 2.25% or 2.50% per annum, based on the net leverage ratio, and principal at a rate of 0.25% of the aggregate principal 
amount through August 3, 2022, at which time all remaining principal was due. 

In connection with the Hostess Business Combination, the Company recognized $8.9 million of premiums for the 
Former First and Second Term Loans. Lender debt discount costs, premium, and deferred financing costs are presented 
net of the long-term debt balance on the consolidated balance sheets and will be amortized to interest expense utilizing 
the effective interest method over the term of the debt. Portions of the lender debt discount costs, premium, and deferred 
financing costs have been adjusted through the recognition of gains or losses on the statement of operations along with 
a portion of other fees incurred with each of the aforementioned refinancing transactions.

68

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A summary of the carrying value of the debt and the capital lease obligation is as follows:

(In thousands)

December 31,
2018

(Successor)

December 31, 
2017

(Successor)

Third Term Loan (4.6% as of December 31, 2018)

Principal .................................................................................................................... $

983,825

$

Unamortized debt premium and issuance costs ........................................................

Capital lease obligation (6.8% as of December 31, 2018) ...........................................

Total debt and capital lease obligation......................................................................

Less: Amounts due within one year ..........................................................................

3,778

987,603

401

988,004

(11,268)

Long-term portion......................................................................................................... $

976,736

$

993,762

4,857

998,619

569

999,188

(11,268)

987,920

At December 31, 2018 and 2017, the approximate fair value of the Company’s debt was $927.3 million and $998.7 
million, respectively. The fair value is calculated using current interest rates and pricing from financial institutions 
(Level 2 inputs).

At December 31, 2018, minimum debt repayments under the Third Term Loan are due as follows:

(In thousands)

2019.................................................................................................................................................................... $

2020....................................................................................................................................................................

2021....................................................................................................................................................................

9,938

9,938

9,938

2022....................................................................................................................................................................

954,011

Revolving Credit Facility

Hostess Brands, LLC entered into a Revolving Credit Agreement (the “Revolver”) on August 3, 2015 that provides for 
borrowings up to $100.0 million. The Revolver has a stated maturity date of August 3, 2020 and is secured by liens on 
substantially all of Hostess Brands, LLC’s present and future assets, including accounts receivable and inventories, as 
defined in the Revolver. The Revolver is ranked equally with the Third Term Loan in regards to secured liens. The 
Revolver has an annual commitment fee on the unused portion of between 0.375% and 0.50% annually based upon the 
unused percentage. Interest on borrowings under the Revolver is, at Hostess Brands, LLC’s option, either the applicable 
LIBOR plus a margin of between 3.00% and 3.50% per annum or the base rate plus a margin of 2.00% to 2.50% per 
annum.

The Company had no outstanding borrowings under the Revolver as of December 31, 2018 or 2017. See Note 14 -- 
“Commitments and Contingencies” for information regarding the letters of credits, which reduce the amount available 
for borrowing under the Revolver. The Revolver contains certain restrictive financial covenants. As of December 31, 
2018, the Company was in compliance with these covenants. 

69

 
HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

10.   Interest Rate Swap 

To reduce the effect of interest rate fluctuations, the Company entered into an interest rate swap contract with a counter 
party to make a series of payments based on a fixed interest rate of 1.78% and receive a series of payments based on 
the greater of LIBOR or 0.75%. Both the fixed and floating payment streams are based on a notional amount of $500 
million at the inception of the contract and will be reduced by $100 million each year of the five-year contract. As of 
December 31, 2018, the notional amount is $400 million. The Company entered into this transaction to reduce its 
exposure to changes in cash flows associated with its variable rate debt and has designated this derivative as a cash 
flow hedge. At December 31, 2018, the effective fixed interest rate on the long-term debt hedged by this contract was 
4.03%.

As of December 31, 2018, the fair value of the interest rate swap contract of $5.1 million was reported within other 
assets, net on the consolidated balance sheet. The $2.5 million of unrealized income recognized in accumulated other 
comprehensive income as of December 31, 2018 is expected to be reclassified into interest expense through December 
31, 2019. The fair value of the interest rate swap contract is measured on a recurring basis by netting the discounted 
future fixed cash payments and the discounted expected variable cash receipts.  The variable cash receipts are based 
on the expectation of future interest rates (forward curves) derived from observed market interest rate curves (Level 
2).

11.     Equity 

The Company’s authorized common stock consists of three classes: 200,000,000 shares of Class A common stock, 
50,000,000 shares of Class B common stock, and 10,000,000 shares of Class F common stock (none of which were 
issued and outstanding at December 31, 2018 or 2017). As of December 31, 2018 and 2017, there were 100,046,392
and 99,791,245 shares of Class A common stock issued and outstanding, respectively. At December 31, 2018 and 2017 
there were 30,255,184 and 30,319,564 shares of Class B common stock issued and outstanding, respectively.  

Shares of Class A common stock and Class B common stock have identical voting rights. However, shares of Class B 
common stock do not participate in earnings or dividends of the Company. Ownership of shares of Class B common 
stock is restricted to owners of Class B units in Hostess Holdings. Class B units in Hostess Holdings may be exchanged 
(together with the cancellation of an equivalent number of shares of Class B common stock) by the holders thereof for, 
at the election of the Company, shares of Class A common stock or the cash equivalent of such shares.

As  of  December  31,  2018  and  2017,  there  were  48,274,307  and  44,182,889  public  warrants,  and  8,225,583  and 
12,317,001 private placement warrants outstanding, respectively. Each warrant entitles its holder to purchase one-half 
of one share of Class A common stock at an exercise price of $5.75 per half share, to be exercised only for a whole 
number of shares of Class A common stock. The warrants expire on December 4, 2021, or earlier upon redemption or 
liquidation. The Company may call the outstanding public warrants for redemption at a price of $0.01 per warrant, if 
the last sale price of the Company’s common stock equals or exceeds $24.00 per share for any 20 trading days within 
a 30-trading day period ending on the third business day before the Company sends the notice of redemption to the 
warrant holders. The private placement warrants, however, are nonredeemable so long as they are held by the Company’s 
Sponsor or its permitted transferees. The private placement warrants have been registered with the SEC for future 
potential sales to the public. When sold to the public, the private placement warrants will become public warrants.

12.     Earnings Per Share 

Basic earnings per share is calculated by dividing net income attributable to the Company’s Class A stockholders for 
the period by the weighted average number of Class A common shares outstanding for the period excluding non-vested 
restricted stock awards. In computing dilutive earnings per share, basic earnings per share is adjusted for the assumed 
issuance of all applicable potentially dilutive share-based awards, including: public and private placement warrants, 
RSUs, restricted stock awards, and stock options. 

70

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Below are basic and diluted earnings (loss) per share:

Year Ended
December 31,
2018

Year Ended
December 31,
2017

From 
November 4,
 2016 through
 December 31,
 2016

(Successor)

(Successor)

(Successor)

Numerator:

Net income (loss) attributable to Class A stockholders (in thousands) ...

$

62,895

$

223,897

$

(4,404)

Denominator:

Weighted-average Class A shares outstanding - basic (excluding non-
vested restricted stock awards)................................................................

99,957,049

99,109,629

97,791,658

Dilutive effect of warrants.......................................................................

Dilutive effect of RSAs and RSUs ..........................................................

3,021,239

120,106

6,113,053

84,611

—

—

Weighted-average shares outstanding - diluted.......................................

103,098,394

105,307,293

97,791,658

Earnings (loss) per Class A share - basic.................................................

Earnings (loss) per Class A share - dilutive.............................................

$

$

0.63

0.61

$

$

2.26

2.13

$

$

(0.05)

(0.05)

For all years presented, the dilutive effect of stock options were excluded from the computation of diluted net income 
per share because the assumed proceeds from the awards’ exercise were greater than the average market price of the 
common shares.

13.     Income Taxes 

The Company accounts for income taxes under the asset and liability method. Under this method, deferred tax liabilities 
and assets are determined based on the difference between the financial statement and tax basis of assets and liabilities 
using enacted tax rates in effect for the year in which the difference is expected to reverse. Additionally, the impact of 
changes in the enacted tax rates and laws on deferred taxes, if any, is reflected in the financial statements in the period 
of enactment.

71

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The income tax expense (benefit) consisted of the following: 

(In thousands)

Current tax expense (benefit)

Year Ended
 December 
31, 2018

Year Ended
December 31, 
2017

November 4, 
2016 
through
December 
31, 2016

January 1, 
2016 
through
November 3, 
2016 

(Successor)

(Successor)

(Successor)

(Predecessor)

   Federal............................................................................... $

622

$

11,163

$

   State and local ...................................................................

Total Current ........................................................................

2,077

2,699

2,903

14,066

$

10

43

53

Deferred tax expense (benefit)

   Federal...............................................................................

   State and local ...................................................................

Total Deferred ......................................................................

14,476

(4,221)

10,255

(93,457) $

12,187

(81,270)

(6,752)

(1,063)

(7,815)

Income tax expense (benefit), net ........................................ $

12,954

$

(67,204) $

(7,762)

$

35

12

47

343

49

392

439

As a result of the Hostess Business Combination, the Company acquired a controlling interest in Hostess Holdings, 
which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, 
Hostess Holdings is not itself subject to U.S. federal and certain state and local income taxes. Any taxable income or 
loss generated by Hostess Holdings is passed through and included in the taxable income or loss of its partners, including 
the Company in Successor periods. The Company is subject to U.S. federal income taxes, in addition to state and local 
income taxes with respect to its allocable share of any taxable income of Hostess Holdings following the Hostess 
Business Combination.

The operations of Hostess Holdings include those of its C corporation subsidiaries. These C corporation subsidiaries 
are subject to U.S. federal, state and local income taxes. The Company’s tax provision includes income taxes for the 
share of Hostess Holdings income or loss passed through to the Company, the income or loss of the Company’s C 
corporation subsidiaries and the deferred tax tax impact of outside basis differences in its investments in subsidiaries. 

72

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the year ended December 31, 2018 and 2017, as well as the 2016 Successor Periods and 2016 Predecessor Period, 
the effective income tax rate differs from the federal statutory income tax rate as explained below:

Year Ended
 December 31, 
2018

Year Ended 
December 31, 
2017

November 4, 
2016 
through
December 31, 
2016

January 1, 
2016 
through
November 3, 
2016 

(Successor)

(Successor)

(Successor)

(Predecessor)

U. S. federal statutory income tax rate.........................

21.0%

35.0 %

35.0%

35.0%

State and local income taxes, net of federal benefit.....

Income attributable to non-controlling interest............

Nontaxable partnerships...............................................

Valuation allowance .....................................................

Tax Cuts and Jobs Act..................................................

Change in state tax rate ................................................

Gain on TRA buyout ....................................................

Other.............................................................................

Effective income tax rate .............................................

4.3

(4.1)

—

—

—

(6.0)

(1.4)

(0.1)

13.7%

3.8

(6.3)

—

—

(66.2)

1.2

—

(2.7)

4.1

(8.8)

—

17.2

—

—

—

0.3

0.1

—

(34.4)

—

—

—

—

—

(35.2)%

47.8%

0.7%

73

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Deferred income taxes are provided for the effects of temporary differences between the tax basis of an asset or liability 
and its reported amount in the accompanying consolidated balance sheets. These temporary differences result in taxable 
or deductible amounts in future years. Details of the Company’s deferred tax assets and liabilities are summarized as 
follows:  

(In thousands)

Deferred tax assets

As of 
December 31, 
2018

As of
December 31, 
2017

(Successor)

(Successor)

Imputed interest ......................................................................................................................... $

3,064

$

Tax credits..................................................................................................................................

Disallowed interest carryforward...............................................................................................

Net operating loss carryforwards ...............................................................................................

Other ..........................................................................................................................................

Total deferred tax assets.............................................................................................................

Valuation allowance...................................................................................................................

Total deferred tax assets, net of valuation allowance ................................................................

2,696

2,374

1,000

1,252

10,386

—

10,386

4,967

2,337

—

578

1,002

8,884

(242)

8,642

Deferred tax liabilities

Investment in partnership...........................................................................................................

(279,015)

(266,900)

Goodwill and intangible assets ..................................................................................................

Property and equipment .............................................................................................................

Other ..........................................................................................................................................

(7,023)

(1,261)

(1,041)

(7,512)

(1,394)

(607)

Total deferred tax liabilities .......................................................................................................

(288,340)

(276,413)

Total deferred tax assets and liabilities .................................................................................. $

(277,954) $

(267,771)

The recognition of deferred tax assets is based on management’s belief that it is more likely than not that the tax benefits 
associated with temporary differences, net operating loss carryforwards and tax credits will be utilized. The Company 
assesses the recoverability of the deferred tax assets on an ongoing basis. In making this assessment, the Company 
considers all positive and negative evidence, and all potential sources of taxable income including scheduled reversals 
of deferred tax liabilities, tax-planning strategies, projected future taxable income and recent financial performance.

Prior to the acquisition of Hostess Holdings, the Company did not have a significant source of taxable income to support 
the realization of its deferred tax assets and therefore had a full valuation allowance booked on its deferred tax assets.  
The Company re-evaluated its conclusion on November 4, 2016 due to the acquisition of Hostess Holdings and concluded 
that the valuation allowance was no longer appropriate.  

The Company reversed $2.8 million of valuation allowance in the Successor Period of 2016. This reversal is reflected 
as a non-cash income tax benefit recorded in the accompanying consolidated statement of operations. 

The Company and its C corporation subsidiaries file income tax returns in the U.S. federal jurisdiction and various 
state and local jurisdictions. For federal and state tax purposes, the Company and its C corporation subsidiaries are 
gernerally subject to examination for three years after the income tax returns are filed. As such, income tax returns 
filed since 2015 remain open for examination by tax authorities. The Company’s C corporation subsidiaries utilized 
U.S. loss carryforwards which date back to 2005, therefore those carryforwards are subject to examination as well. 
The Company and its C corporation subsidiaries are under IRS examination for the 2016 and 2017 tax years, 
respectively.    

74

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

At December 31, 2018, the Company has an available federal net operating loss carryforward of approximately $3.3 
million which carries forward indefinitely. The Company has U.S. state net operating losses of approximately $4.6 
million and state credits of approximately $3.4 million. Unless utilized, the state net operating losses carryforwards 
expire from 2028 to 2038 and the state credits expire from 2028 to 2034.       

The Company does not have any significant uncertain tax positions and therefore has no unrecognized tax benefits at 
either December 31, 2018 or 2017 that if recognized, would affect the annual effective tax rate. Therefore,the Company 
has not recorded any penalties and interest during the years ended December 31, 2018 or 2017. Interest and penalties 
related  to  income  tax  liabilities,  if  incurred,  are  included  in  income  tax  expense  in  the  consolidated  statement  of 
operations. 

Tax Reform significantly changes U.S. tax law by lowering the corporate income tax rate permanently from a maximum 
of 35% to a flat 21% rate, effective January 1, 2018. As a result of the reduction in the U.S. corporate income tax rate 
from 35% to 21% under Tax Reform, the Company revalued its ending net deferred tax liabilities at December 31, 
2017 and recognized a non-cash tax benefit of  $111.3 million in the Company’s consolidated statement of operating 
income for the year ended December 31, 2017.

14.  Commitments and Contingencies 

Accruals and the Potential Effect of Litigation

From time to time, the Company is subject to various legal actions, lawsuits, claims and proceedings related to products, 
employment, environmental regulations, and other matters incidental to its businesses. Based upon information presently 
known, the Company does not believe that the ultimate resolution of such matters will have a material effect on the 
Company’s financial position, although the final resolution of such matters could have a material effect on its results 
of operations or cash flows in the period of resolution.

Liabilities  related  to  legal  proceedings  are  recorded  when  it  is  probable  that  a  liability  has  been  incurred  and  the 
associated amount can be reasonably estimated. Where the estimated amount of loss is within a range of amounts and 
no amount within the range is a better estimate than any other amount, the low end of the range is accrued. As additional 
information becomes available, the potential liabilities related to these matters are reassessed and the estimates revised, 
if necessary. These accrued liabilities are subject to change in the future based on new developments in each matter, 
or changes in circumstances, which could have a material effect on the Company’s financial condition and results of 
operations.

Lease Commitments

Operating Leases    

The  Company  leases  facilities  for  its  headquarters,  one  manufacturing  site,  and  primary  distribution  center,  under 
noncancelable operating lease arrangements. As of December 31, 2018, the Company’s total future minimum lease 
payments under these operating leases were $0.8 million payable in 2019. 

Rent expense under all operating leases was $1.9 million and $2.0 million for the years ended December 31, 2018 and 
2017, respectively, and $0.3 million for the 2016 Successor Period and $1.3 million for the 2016 Predecessor Period.

Capital Leases

The Company entered into a bond-lease agreement with the Development Authority of Columbus, Georgia on December 
1, 2013, which was amended in December, 2016. The bond-lease transaction required the Company to exchange its 
property to the taxing jurisdiction for tax-exempt bonds issued in the name of the Company not to exceed $18 million. 
As the issuer and holder of the bonds, the Company is not required to make lease payments. On December 16, 2013, 
the Company received an ad valorem tax agreement from the Columbus, Georgia Board of Tax Assessors granting tax 

75

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

abatement for the real and personal property located at the Company’s Columbus, Georgia bakery through 2023. The 
Company has elected to use the right of setoff under Accounting Standards Codification 210-20 to net the asset and 
the liability. 

The Company has a capital lease obligation of $0.4 million for the lease located on its Southbridge, Massachusetts 
bakery facility. The base term of the lease is through February 2021.

Future minimum lease payments under capital leases were as follows:

(In thousands)

2019 ............................................................................................................................................................... $

2020 ...............................................................................................................................................................

2021 ...............................................................................................................................................................

200

200

33

Contractual Commitments

The Company is a party to various long-term arrangements through advance purchase contracts to lock in prices for 
certain high-volume raw materials and packaging components for normal product production requirements. These 
advance purchase arrangements are contractual agreements and can only be canceled with a termination penalty that 
is based upon the current market price of the commodity at the time of cancellation. These agreements qualify for the 
“normal purchase” exception under accounting standards; and the purchases under these contracts are included as a 
component of cost of goods sold. 

Contractual commitments were as follows:

(In millions)

Total
Committed

Commitments
within 1 year

Commitments
beyond 1 year

Ingredients .................................................................................................... $

Packaging......................................................................................................

76.2 $

17.2

76.2 $

17.2

—

—

Letters of Credit

The Company is a party to Letter of Credit arrangements to provide for the issuance of standby letters of credit in the 
amount of  $3.0 million and $2.2 million for the years ended 2018 and 2017, respectively. The arrangements support 
the collateral requirements for insurance. The Letters of Credit are 100% secured through our Revolver.

15.  Related Party Transactions 

Prior to the Hostess Business Combination, the Company was party to an agreement to employ Mr. Metropoulos as 
the Executive Chairman. The agreement, dated April 2013, included payment of an annual salary, a performance bonus 
at the discretion of the board of directors, and expenses related to the use of his personal aircraft. From January 1, 2016 
through November 3, 2016, $3.5 million was expensed by the Company for this compensation agreement. For the year 
ended December 31, 2015, the Company expensed $4.3 million. The agreement with Mr. Metropoulos was terminated 
in connection with the Hostess Business Combination.

In connection with the Hostess Business Combination, the Company entered into an Executive Chairman Employment 
Agreement with Mr. Metropoulos. Under the terms of this agreement, on November 4, 2016, Mr. Metropoulos was 
granted 2,496,000 fully  vested  Class  B  Units  of  Hostess  Holdings  and  an  equivalent  number  of  shares  of  Class  B 
common stock in the Company as compensation for his continuing service as Executive Chairman. 

76

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company determined the fair value of this compensation as follows:

(In thousands, except share data)

Number of Class B Units granted........................................................................................

Closing price of equivalent shares of Class A common stock on date of grant...................

Discount for lack of marketability.......................................................................................

$

$

$

2,496

11.40

28,454

6%

26,747

As these units are subject to certain sales restrictions, a discount for lack of marketability was determined by using 
an option pricing method (Finnerty Protective Put Model). The $26.7 million of compensation expense related to 
these awards is recognized as related party expenses on the consolidated statements of operations in the 2016 
Successor Period along with less than $0.1 million of other payments under this employment agreement.

Also in connection with the Hostess Business Combination and under the terms of Mr. Metropoulos’ employment 
agreement, the Company was obligated to grant additional equity to Mr. Metropoulos if certain EBITDA thresholds 
were met for 2017 and 2018. These thresholds were not met and no additional equity was granted to Mr. Metropoulos 
under these arrangements. The agreements expired by their terms on December 31, 2018.

16. Unaudited Quarterly Financial Data 

Summarized quarterly financial data:

(In thousands)

Three Months
Ended
December 31,
2018

Three Months
Ended
September 30,
2018

Three Months
Ended June 30,
2018

Three Months
Ended March
31, 2018

(Successor)

(Successor)

(Successor)

(Successor)

Net revenue......................................................

$

214,815

$

210,982

$

215,849

$

208,743

Operating income.............................................

Net income.......................................................
Net income (loss) attributable to Class A 
stockholders/partners .......................................

Earnings (loss) per Class A share:

Basic ................................................................

Diluted .............................................................

$

$

$

30,344

16,352

23,693

11,152

34,649

24,620

11,830

$

7,941

$

19,283

$

0.12

0.12

$

$

0.08

0.08

$

$

0.19

0.18

$

$

32,872

29,302

23,841

0.24

0.23

77

HOSTESS BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(In thousands)

Three Months
Ended
December 31,
2017

Three Months
Ended
September 30,
2017

Three Months
Ended June 30,
2017

Three Months
Ended March
31, 2017

(Successor)

(Successor)

(Successor)

(Successor)

Net revenue......................................................

$

196,221

$

192,250

$

203,178

$

184,538

Operating income.............................................

Net income (loss).............................................

Net Income (loss) attributable to Class A
stockholders/partners .......................................

Earnings (loss) per Class A share:

100,762

189,574

179,686

38,716

16,130

9,549

49,792

28,207

18,830

Basic ................................................................

Diluted .............................................................

$

$

1.80

1.74

$

$

0.10

0.09

$

$

0.19

0.18

$

$

44,723

24,199

15,832

0.16

0.15

 As a result of Tax Reform, the Company remeasured its net deferred tax liabilities and recognized a  $111.3 million non-
cash tax benefit and also recognized a gain on the remeasurement of the Tax Receivable Agreement of $51.8 million
during the three months ended December 31, 2017.

78

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A.  Controls and Procedures

(a) 

Evaluation Of Disclosure Controls And Procedures

We have established disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)) of the Securities 
Exchange Act  of  1934,  as  amended  (the  “Exchange Act”),  that  are  designed  to  provide  reasonable  assurance  that 
information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, 
summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange 
Commission, and that information relating to the Company is accumulated and communicated to management, including 
our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required 
disclosure. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that our 
current disclosure controls and procedures are effective at a level of reasonable assurance.

(b) 

Management’s Report On Internal Control Over Financial Reporting   

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as 
defined in Exchange Act Rule 13a-15(f). Under the supervision and with the participation of our management, including 
our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal 
control over financial reporting based on criteria established in Internal Control - Integrated Framework (2013) by the 
Committee  of  Sponsoring  Organization  of  the Treadway  Commission.  Based  on  that  evaluation,  our  management 
concluded that our internal control over financial reporting was effective as of December 31, 2018. The effectiveness 
of the Company’s internal control of financial reporting as of December 31, 2018 has been audited by KPMG LLP, an 
independent registered public accounting firm, as stated in their report which appears herein. 

(c)  

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting during the most recent calendar quarter 
that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. 
Following the completion of our acquisition of the Cloverhill Business on February 1, 2018, we implemented changes 
to our internal control over financial reporting that included the consolidation of the Cloverhill Business, as well as 
acquisition-related  accounting  and  disclosures.  Changes  arising  from  our  acquisition  of  the  Cloverhill  Business 
represented a material change in internal control over financial reporting since management’s last assessment, which 
was completed as of December 31, 2017.

Item 9B. Other Information

None.

Item 10. Directors, Executive Officers and Corporate Governance

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC in 
connection with our 2019 Annual Meeting of Stockholders, which is expected to be filed not later than 120 days 
after the end of our fiscal year, and is incorporated herein by reference.

Item 11. Executive Compensation

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC in 
connection with our 2019 Annual Meeting of Stockholders, which is expected to be filed not later than 120 days 
after the end of our fiscal year, and is incorporated herein by reference.

79

 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC in 
connection with our 2019 Annual Meeting of Stockholders, which is expected to be filed not later than 120 days after 
the end of our fiscal year, and is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC in 
connection with our 2019 Annual Meeting of Stockholders, which is expected to be filed not later than 120 days after 
the end of our fiscal year, and is incorporated herein by reference.

Item 14. Principal Accounting Fees and Services

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC in 
connection with our 2019 Annual Meeting of Stockholders, which is expected to be filed not later than 120 days after 
the end of our fiscal year, and is incorporated herein by reference.

Part IV.

Item 15. Exhibits, Financial Statement Schedules

Financial Statements and Financial Statement Schedules

See “Index to consolidated financial statements” in Part II, Item 8 of this Annual Report on Form 10-K. Financial 
statement schedules have been omitted because they are not required or are not applicable or because the information 
required  in  those  schedules  either  is  not  material  or  is  included  in  the  consolidated  financial  statements  or  the 
accompanying notes.

80

Item 6.   Exhibits

Exhibit No.
2.1*

3.1

3.2

4.1

4.2

4.3

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.11

10.12

10.13

10.14

Description
  Master Transaction Agreement, dated as of July 5, 2016, by and among Gores 
Holdings, Inc., Homer Merger Sub, Inc., AP Hostess Holdings, L.P., Hostess 
CDM Co-Invest, LLC, CDM Hostess Class C, LLC, and AP Hostess Holdings, 
L.P., in its capacity as the Sellers’ Representative (1)

Second Amended and Restated Certificate of Incorporation of Hostess Brands, 
Inc. (2)

Amended and Restated Bylaws of Hostess Brands, Inc. (3)

Specimen Class A Common Stock Certificate (2)

Specimen Warrant Certificate (2)

Warrant Agreement, dated August 13, 2015, between Gores Holdings, Inc. and 
Continental Stock Transfer & Trust Company, as warrant agent (4)

Letter Agreement, dated August 10, 2016, between Gores Holdings, Inc. and 
Gores Sponsor LLC (5)
Amended and Restated Insider Letter Agreement, dated August 12, 2016, among 
Gores  Holdings,  Inc.,  its  officers  and  directors, The  Gores  Group,  LLC  and 
Gores Sponsor LLC (5)

Exchange Agreement,  dated  as  of  November  4,  2016  by  and  among  Gores 
Holdings, Inc., Hostess Holdings, L.P., Hostess CDM Co-Invest, LLC, CDM 
Hostess Class C, LLC , C. Dean Metropoulos, and such other holders of Class 
B Units from time to time party thereto (2)

Tax  Receivable Agreement,  dated  November  4,  2016,  by  and  among  Gores 
Holdings, Inc., Hostess CDM Co-Invest, LLC, CDM Hostess Class C, LLC, 
AP Hostess Holdings, L.P., and C. Dean Metropoulos (2)

Buyout and Amendment Agreement, dated as of January 26, 2018, by and among 
Hostess Brands, Inc., Hostess CDM Co-Invest, LLC, CDM Hostess Class C, 
LLC,  CDM  HB  Holdings,  LLC, AP  Hostess  Holdings,  L.P.,  and  C.  Dean 
Metropoulos (6)

Amended and Restated Registration Rights and Lock-Up Agreement, dated as 
of November 4, 2016, by and among Hostess Brands, Inc., AP Hostess Holdings, 
L.P.,  Hostess  CDM  Co-Invest,  LLC,  CDM  Hostess  Class  C,  LLC,  C.  Dean 
Metropoulos, Gores Sponsor LLC, Randy Bort, William Patton and Jeffrey Rea 
(2)

Form of Indemnification Agreement (2)

Letter Agreement, dated as of March 1, 2016, by and between Hostess Brands, 
LLC and Tom Peterson (2)

Hostess Brands, Inc. 2016 Equity Incentive Plan (2)

Third  Amended  and  Restated  First  Lien  Credit  Agreement,  dated  as  of 
November 20, 2017 (7)

Letter Agreement, dated as of October 12, 2017, by and between Hostess Brands, 
LLC and William Toler (8)

Letter Agreement,  dated  as  of  December  6,  2017,  by  and  between  Hostess 
Brands, LLC and Andrew Jacobs (8)

Employment Agreement, dated April 12, 2018, by and between Hostess 
Brands, Inc. and Andrew Callahan (9)

10.14.1

Amendment No. 1, dated August 1, 2018, to the Employment Agreement, dated 
April 12, 2018, by and between Hostess Brands, Inc. and Andrew Callahan (11)

10.15

Hostess Brands Incentive Compensation Plan (10)

 
10.16

10.17

10.18

21.1

23.1

31.1

31.2

32.1

32.2

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

Letter Agreement, dated April 5, 2018, by and between Hostess Brands, Inc. 
and William D. Toler (12)

Form of Restricted Stock Unit Agreement (12)

Form of Performance Share Unit Award Agreement (13)

Subsidiaries of the Company

Consent of KPMG LLP

Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002

Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002

Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

XBRL Instance Document

XBRL Taxonomy Extension Schema Document

XBRL Taxonomy Extension Calculation Linkbase Document

XBRL Taxonomy Extension Definition Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

XBRL Taxonomy Extension Presentation Linkbase Document

*Schedules and exhibits to this Exhibit omitted pursuant to Regulation S-K Item 601(b)(2). The Company agrees to 
furnish supplementally a copy of any omitted schedules or exhibits to the SEC upon request.  

(1)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on July 5, 2016 and 

incorporated herein by reference.

(2)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on November 9, 2016 

and incorporated herein by reference.

(3)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on January 3, 2019 and 

incorporated herein by reference.

(4)  Filed as an exhibit of the Company’s Current Report on Form 8-K filed with the SEC on August 19, 2015 and 

incorporated herein by reference.

(5)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on August 15, 2016 and 

incorporated herein by reference.

(6)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on January 29, 2018 

and incorporated herein by reference.

(7)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2017 

and incorporated herein by reference.

(8)  Filed as an exhibit to the Company’s Annual Report on Form 10-K for the year ended December 31, 2017 

filed with the SEC on February 28, 2018 and incorporated herein by reference.

(9)  Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on April 13, 2018 and 

incorporated herein by reference. 

(10) Filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2018 

filed with the SEC on May 9, 2018 and incorporated herein by reference. 

(11) Filed as an exhibit to the Company’s Current Report on Form 8-K filed with the SEC on August 6, 2018 and 

incorporated herein by reference.

(12) Filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2018 filed 

with the SEC on August 7, 2018 and incorporated herein by reference. 

(13) Filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 

2018 filed with the SEC on November 7, 2018 and incorporated herein by reference. 

[THIS PAGE INTENTIONALLY LEFT BLANK]

[THIS PAGE INTENTIONALLY LEFT BLANK]

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

C. Dean Metropoulos
Chairman

Andrew P. Callahan
Director
President & Chief Executive Officer

Craig D. Steeneck
Lead Independent Director
Former EVP & CFO of Pinnacle Foods, Inc.

Laurence Bodner
Chief Financial Officer
Sovos Brands

Gretchen R. Crist
Former Senior Vice President, Human Resources
Henkel Corporation (North America)

Neil P. DeFeo
Founding Partner
Nonantum Capital Partners

Jerry D. Kaminski
EVP and Chief Operating Officer
Land O’Lakes, Inc.

NASDAQ LISTING

Our Class A Common Stock is listed on the NASDAQ Capital 
Market under the ticker symbol: TWNK. Warrants to purchase 
shares of our Class A Common Stock are listed on the NASDAQ 
Capital Market under the ticker symbol: TWNKW

REGISTRAR AND 
TRANSFER AGENT

If you have a question about your account or would like to report 
a change in your name or address, please contact:

Continental Stock Transfer & Trust Company 
17 Battery Place
New York, NY 10004
(212) 509-4000
cstmail@continentalstock.com

INVESTOR RELATIONS

Katie Turner 
Katie.Turner@icrinc.com
646-277-1228

Andrew P. Callahan
Director, President & Chief Executive Officer

Thomas A. Peterson
Executive Vice President, Chief Financial Officer & Treasurer

Michael J. Cramer
Executive Vice President, Chief Administrative Officer & 
Assistant Secretary

Andrew W. Jacobs 
Executive Vice President, Chief Operating Officer

John L. Kalal
Senior Vice President, Bakery Operations & Supply Chain

Chad Lusk
Senior Vice President, Chief Marketing Officer

Darryl P. Riley
Senior Vice President, Quality, Food Safety and R&D 

Jolyn J. Sebree
Senior Vice President, General Counsel & Secretary

Jerrold L. Williams
Senior Vice President, Chief Human Resources Officer

ANNUAL MEETING

Thursday, May 30, 2019, 10:00 a.m. CT
Loose Mansion
101 E. Armour Boulevard
Kansas City, MO 64111

INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM

KPMG LLP
1000 Walnut
Suite 1100
Kansas City, MO 64106

WEBSITE

www.hostessbrands.com

FORWARD-LOOKING STATEMENTS

This Annual Report contains statements reflecting our views about our future performance that constitute “forward-looking statements” that 
involve substantial risks and uncertainties. All forward-looking statements included herein are made only as of the date hereof. These 
Statements inherently involve risks and uncertainties that could cause actual results to differ materially from those anticipated in such 
forward-looking statements. It is routine for our internal projections and expectations to change throughout the year, and any 
forward-looking statements based upon these projections or expectations may change prior to the end of the next quarter or year. Readers 
are cautioned not to place undue reliance on any such forward-looking statements. We undertake no obligation to update any 
forward-looking statement, whether as a result of new information, future events, or otherwise.

Come celebrate 100 years with us

America’s #1 CupCake* on
Try America’s #1 CupCake* on us!
Email us some birthday wishes and your name to:
happybirthday@hostessbrands.com
and receive a free multipack coupon!
Valid while offer lasts. Subject to coupon terms and conditions. 
*Based on independent national retail sales data.