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Inovalon Holdings

inov · NASDAQ Financial Services
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Sector Financial Services
Industry Asset Management
Employees 1001-5000
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FY2014 Annual Report · Inovalon Holdings
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Inovalon Holdings, Inc.,
2014 Annual Report 

Driving improvements in healthcare through advanced 
cloud-based analytics and data-driven intervention 
platforms informed by more than:

9,600,000,000
Medical Events

*

121,000,000

Unique Patients

763,000
Physicians

257,000
Clinical Facilities

98.2%
U.S. Counties

(cid:910)(cid:68)(cid:286)(cid:282)(cid:349)(cid:272)(cid:258)(cid:367)(cid:3)(cid:28)(cid:448)(cid:286)(cid:374)(cid:410)(cid:400)(cid:3)(cid:396)(cid:286)(cid:393)(cid:396)(cid:286)(cid:400)(cid:286)(cid:374)(cid:410)(cid:3)(cid:282)(cid:349)(cid:400)(cid:272)(cid:396)(cid:286)(cid:410)(cid:286)(cid:3)(cid:286)(cid:374)(cid:410)(cid:396)(cid:349)(cid:286)(cid:400)(cid:3)(cid:396)(cid:286)(cid:367)(cid:258)(cid:415)(cid:374)(cid:336)(cid:3)(cid:410)(cid:381)(cid:3)(cid:393)(cid:258)(cid:415)(cid:286)(cid:374)(cid:410)(cid:3)(cid:349)(cid:374)(cid:410)(cid:286)(cid:396)(cid:258)(cid:272)(cid:415)(cid:381)(cid:374)(cid:400)(cid:853)(cid:3)
(cid:3)(cid:3)(cid:373)(cid:286)(cid:282)(cid:349)(cid:272)(cid:258)(cid:367)(cid:3)(cid:393)(cid:396)(cid:381)(cid:272)(cid:286)(cid:282)(cid:437)(cid:396)(cid:286)(cid:400)(cid:3)(cid:381)(cid:396)(cid:3)(cid:272)(cid:346)(cid:258)(cid:374)(cid:336)(cid:286)(cid:400)(cid:3)(cid:349)(cid:374)(cid:3)(cid:393)(cid:258)(cid:415)(cid:286)(cid:374)(cid:410)(cid:400)(cid:859)(cid:3)(cid:373)(cid:286)(cid:282)(cid:349)(cid:272)(cid:258)(cid:367)(cid:3)(cid:272)(cid:381)(cid:374)(cid:282)(cid:349)(cid:415)(cid:381)(cid:374)(cid:400)(cid:856)
(cid:38)(cid:349)(cid:336)(cid:437)(cid:396)(cid:286)(cid:400)(cid:3)(cid:258)(cid:400)(cid:3)(cid:381)(cid:296)(cid:3)(cid:68)(cid:258)(cid:396)(cid:272)(cid:346)(cid:3)(cid:1007)(cid:1005)(cid:853)(cid:3)(cid:1006)(cid:1004)(cid:1005)(cid:1009)

 
2014 AT-A-GLANCE

REVENUE

$361.5M
22% YEAR-OVER-YEAR 

INCREASE

ADJUSTED EBITDA

$133.6M
86% YEAR-OVER-YEAR 

INCREASE

FINANCIAL HIGHLIGHTS

Year Ended December 31,

2011

2012

2013

$ in thousands

Revenue

Cost of revenue

Income from operations

Net income

Adjusted EBITDA(1)

Adjusted EBITDA margin(1)

Non-GAAP net income(1)

Net cash provided by 
operating activities

 $239,685 

 $102,695 

 $40,970 

 $24,927 

 $57,526 

24%

 $30,152 

 $46,184

Investment in innovation(2)

 $21,054 

 $300,275 

 $101,188 

 $91,235 

 $55,155 

 $108,105 

36%

 $59,449 

 $53,705

 $27,328 

 $295,798 

 $120,054 

 $52,445 

 $32,718 

 $71,847 

24%

 $37,393 

 $66,015

 $35,061 

2014

 $361,540 

 $112,761 

 $110,061 

 $65,352 

 $133,648 

37%

 $70,205 

 $85,528 

 $44,528 

17
OF THE
N AT I O N ’S 
TOP 25

HEALTH  PLANS  BY  SIZE

2,500 EMPLOYEES

(1) For a reconciliation of the most directly comparable GAAP measures refer to pages 60 to 61 of the Annual Report for the year 
ended December 31, 2014.
(2)	For a definition of investment in innovation and the component make-up refer to pages 64 to 65 of the Annual Report for the year
ended December 31, 2014.

A LETTER FROM THE CEO

KEITH R. DUNLEAVY, M.D.

Dear Fellow Stockholders,

2014 was a remarkable year for Inovalon in many respects. From 
advancing our industry-leading datasets, analytics, big-data toolsets 
and cloud-based platforms, to materially expanding our client base 
and achieving strong operational leverage, the performance of the 
people and platforms of Inovalon was nothing short of outstanding. 
We  delivered  significant  value  to  our  clients,  partners  and  their 
constituents;  achieved  excellent  financial  performance  for  our 
stockholders;  and  on  December  30,  2014,  we  capped  the  year  by 
filing our S-1 with the U.S. Securities & Exchange Commission (SEC), 
formally commencing our initial public offering process. 

By  the  time  the  year  concluded,  we  had  achieved  solid  top-line 
performance with record revenue of $361.5 million, a 22% year-over-
year  increase.  Adjusted  EBITDA  was  $133.6  million,  an  increase  of 
$61.8 million, or 86% when compared to 2013. Adjusted EBITDA was 
37% of revenue in 2014, compared to 24% in the prior year, and we 
achieved a record 575 contracted patient population statements of 
work in 2014, a 62% year-over-year increase. 

Concurrent  with  the  financial  success  of  2014  was  a  continuation 
in  our  technological  advancement  as  well.  Building  upon  years  of 
platform development, during 2014 we furthered our goal of bringing 
the capabilities and power of big data and advanced analytics to the 
point of care in real time. These advancements included the release of 
our next-generation big-data platform, enabling clients to experience 
dramatically reduced cycle times, benefitting from the realization of 
complex analyses at speeds previously unseen in the industry. This 
platform achieved a dramatic combination of both leading-edge data 
aggregation and analytical power. Together, these capabilities enable 
the  integration  of  virtually  any  healthcare  data  source,  residing 
on virtually any hardware platform, in virtually any format in near 
real time. The combination of these advanced capabilities, together 
with our proprietary approach to real-time analytics, is enabling the 
achievement  of  active  decision  support  and  real-world  healthcare 
impact in massive scale. 

With  healthcare,  the  largest  component  of  the  U.S.  economy, 
undergoing a sea-change transition from consumption and volume 
paradigms to ones instead driven by quality, value, and efficiency, 
we  see  Inovalon’s  capabilities  as  being  tremendously  valuable.  

In this setting, we see granular data and its analysis as critical in the 
assessment and improvement of the quality of care and financial 
performance throughout the industry. A January 2013 McKinsey & 
Company  report  had  estimated  that  utilizing  data  analytics  could 
drive  improvements  in  healthcare  resulting  in  $300-450  billion  in 
financial  performance  improvements  annually.  This  is  the  market 
opportunity  served  by  Inovalon.  Driven  by  an  unwavering  focus 
on  utilizing  highly  granular  data  to  drive  meaningful  insight  and 
improvement  across  the  healthcare  landscape,  we  strongly  believe 
that  Inovalon’s organically  developed  ability to deliver end-to-end 
capabilities  from  advanced  data  integration  technologies,  massive 
proprietary  datasets,  sophisticated  predictive  and  comparative 
analytics, effective data-driven intervention platforms and industry-
specific  reporting  capabilities  are  not  only  tremendously  valuable 
and  truly  differentiated  within  the  marketplace,  but  also  capable 
of driving transformative impact in an industry that is critical to all 
people in the U.S. and the world over. Without question, we believe 
that we are merely in the opening chapters of this tremendous story.

Every day, the advanced, cloud-based technologies of Inovalon are 
supporting the analysis and improvement of healthcare quality and 
financial performance for millions of Americans. We are honored to 
work with hundreds of health plans – including 17 of the nation’s 25 
largest  healthcare  organizations  –  to  provide  data-driven  insights 
to  the  nation’s  healthcare  systems,  touching  98.2  percent  of  all 
counties within the United States. Inovalon is a driving force behind 
a transformation in healthcare. And we are helping the industry take 
a more data-driven, targeted, multi-channel, patient-specific and 
provider-specific approach to the design, delivery and achievement of 
high-quality, effective and financially efficient care for all Americans.  

Looking ahead, we are very excited about the opportunities before 
us – bringing quality improvement to real patients, meaningful value 
to the healthcare systems that care for them, and strong financial 
performance  for  our  stockholders.  I  am  extremely  proud  of  the 
achievements  my  colleagues  and  our  associates  delivered,  and  I  am 
grateful for the strong client and partner relationships that provide us 
the opportunity to collaborate and deliver industry-leading technologies 
for the benefit of the healthcare industry. Together, the capabilities of 
Inovalon are making a difference. And we are only just beginning.

I thank you for your support and I look forward to exciting times ahead.

Sincerely yours,

KEITH R. DUNLEAVY, M.D.
Chief Executive Officer and Chairman of the Board
July, 2015

INOVALON’S FIRST DAY OF TRADING: FEBRUARY 12, 2015

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,  D.C. 20549
FORM 10-K

(Mark One)

(cid:2) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE  ACT  OF  1934

For the  fiscal  year ended December 31, 2014

or

(cid:3) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE  ACT  OF  1934

For the  transition  period from 

  to 

Commission file number 001-36841

INOVALON HOLDINGS, INC.
(Exact  Name  of Registrant as Specified in  Its Charter)

Delaware
(State or  Other  Jurisdiction of
Incorporation or Organization)

4321  Collington Road
Bowie, Maryland
(Address of  Principal  Executive  Offices)

47-1830316
(IRS Employer
Identification No.)

20716
(Zip  Code)

(301)  809-4000
Registrant’s Telephone Number, Including  Area  Code

Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class

Name Of Each Exchange On Which Registered

Class  A Common  Stock, $0.000005  par value per share

NASDAQ  Global Select  Market

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes (cid:3) No  (cid:2)

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.

Yes (cid:3) No (cid:2)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of

the Securities  Exchange Act  of  1934  during  the  preceding 12  months  (or  for  such shorter  period  that  the  registrant  was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  (cid:3) No (cid:2)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any,

every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post
such files). Yes (cid:2) No  (cid:3)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405) is not

contained herein, and  will  not be contained,  to  the  best  of  registrant’s knowledge,  in definitive  proxy or information
statements incorporated by  reference  in  Part  III  of  this  Form  10-K or  any amendment  to  this Form  10-K. (cid:2)

Indicate by check  mark whether  the  registrant is  a large  accelerated filer,  an accelerated  filer, a  non-accelerated filer,
or a  smaller  reporting  company.  See  the  definitions  of ‘‘large  accelerated  filer,’’ ‘‘accelerated filer’’  and  ‘‘smaller reporting
company’’ in Rule  12b-2  of the  Exchange  Act.  (Check  one):
Large accelerated  filer  (cid:3)

Smaller reporting company (cid:3)

Accelerated filer (cid:3)

Non-accelerated  filer (cid:2)
(Do  not check if  a
smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes  (cid:3) No (cid:2)
As of June 30, 2014, the last business day of the registrant’s most recently completed second fiscal quarter, the
registrant’s equity was not listed on a domestic exchange or over-the-counter market. The registrant’s Class A common
stock began trading on the NASDAQ  Global  Select Market  on February  12, 2015.

As of  March 31, 2015,  the registrant  had  25,364,803 shares of  Class  A  common stock outstanding  and  122,257,145

shares  of Class  B common stock  outstanding.

None

Documents Incorporated by Reference

(This page has been left blank intentionally.)

INOVALON HOLDINGS, INC.

FORM 10-K
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2014

TABLE OF CONTENTS

PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
PART II
Item 5.

Market For Registrant’s Common  Equity, Related Stockholder Matters  and Issuer

Item 6.
Item 7.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion  and Analysis of  Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures  About  Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements With  Accountants on  Accounting  and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Security Ownership of Certain Beneficial Owners and Management and  Related
Item 12.

Stockholder  Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Principal Accountant Fees  and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.
Item 14.
PART IV
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15.
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Index to Consolidated Financial Statements

1
34
55
55
55
55

56
57

62
82
82

82
82
83

84
92

98
101
102

103
107
F-1

i

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933,  as amended  (the  ‘‘Securities Act’’), and Section 21E of the
Securities Exchange Act of 1934, as amended (the ‘‘Exchange  Act’’). All statements contained in this
Annual Report other than statements of historical fact,  including  but not limited to statements
regarding our future results of operations  and financial position, our business strategy and  plans,
market growth, and our objectives for future  operations,  are forward-looking  statements.  The words
‘‘believe,’’ ‘‘may,’’ ‘‘will,’’ ‘‘estimate,’’  ‘‘continue,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘expect,’’ and  similar
expressions are intended to identify forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections  about  future events  and trends that we
believe may affect our financial condition,  results of operations, business  strategy, short-term and
long-term business operations and objectives  and financial needs. These forward-looking statements  are
subject to a number of risks, uncertainties and  assumptions,  including those described in Item 1A—
Risk Factors. Moreover, we operate in  a  very competitive and rapidly changing environment. New risks
emerge from time  to time. It is not possible for our management to predict  all  risks,  nor can we assess
the impact of all factors on our business or the extent to which any factor, or combination  of  factors,
may cause actual results to differ materially from those contained in any forward-looking statements we
may make. In light of these risks, uncertainties and assumptions, the future  events and  trends discussed
in this Annual Report may not occur  and  actual  results could differ materially and adversely  from those
anticipated or implied in the forward-looking statements.

Factors that may cause actual results  to differ from expected results include, among others:

• our future financial performance, including our  ability to  continue and manage our growth;

• our ability to retain our client base;

• the effect of the concentration of our revenue among our top  clients;

• our ability to innovate and adapt our platforms and  toolsets;

• the effects of regulations applicable to us, including  regulations  relating to data protection and

data privacy;

• the ability to protect the privacy of  our  clients’ data and prevent  security breaches;

• the effect of competition on our business;  and

• the efficacy of our platforms and toolsets.

You should not rely upon forward-looking statements as predictions of future events. The events

and circumstances reflected in the forward-looking statements may not be achieved or occur. Although
we believe that the expectations reflected  in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance, or achievements.  We are under no duty to, and
we disclaim any obligation to, update  any  of these forward-looking statements after the date of this
Annual Report or to conform these statements to actual  results or revised expectations.

ii

Item 1. Business.

Our Company

PART I

We  are a leading technology company  that combines advanced cloud-based data analytics and

data-driven intervention platforms to achieve meaningful insight and improvement in  clinical and
quality outcomes, utilization, and financial performance  across the  healthcare landscape. Our powerful
platform drives high-value impact, improving  quality and economics  for health plans, hospitals,
physicians, patients, pharmaceutical companies,  and  researchers. The value we  deliver to our clients is
achieved by turning data into insights and  those insights into action. Through  our large  proprietary
datasets, advanced integration technologies, sophisticated predictive  analytics, and deep subject matter
expertise, we deliver seamless, end-to-end  platforms that bring the  benefits of big data and  large-scale
analytics to the point of care. Our analytics identify  gaps  in care, quality,  data integrity, and financial
performance, while providing clients with differentiated capabilities to resolve these gaps.  During  2014,
we provided these services to more than  100  clients representing approximately 200  patient  populations,
providing analytics informed by our data  and insight on  more than  754,000 physicians, 248,000 clinical
facilities, 120 million unique patients  (covering  approximately  98.2%  of  all U.S.  counties and Puerto
Rico), and 9.2 billion medical events, a  number that  has been increasing at a rate of approximately
3.0% compounding monthly, or 42.6% annually, since 2000.

Healthcare costs in the United States have  been increasing significantly for many years, currently

approaching almost $3 trillion annually. This rise in healthcare  costs has  driven a broad transition from
consumption-based payment models to  value-based payment models  across the healthcare landscape.
As a result, the specific disease and comorbidity  status, clinical and  quality  outcomes, resource
utilization, and care details of the individual patient have  become increasingly  relevant to the various
constituents of the healthcare delivery  system.  Concurrently, the count and  complexity of diseases,
diagnostics, and treatments—let alone  payment models and  regulatory oversight requirements—have
soared. In this setting, granular data has become  critical  to determining and  improving quality and
financial performance in healthcare.

We  believe that the opportunity before us is substantial as  data increasingly becomes the lynchpin

in healthcare—from clinical quality outcomes and financial performance, to the consumer experience
and drug discovery. A January 2013 McKinsey report  estimates  that utilizing data analytics  could  drive
improvements in healthcare resulting  in  a  beneficial economic  impact of $300 billion to $450  billion
annually. As a reflection of the increasing  need for data analytics, in the last several years, our
advanced analytics and data-driven intervention platforms have been  driving significant economic
impact through improvements in clinical  and  quality outcomes,  disease and comorbidity data accuracy,
and utilization, achieving hundreds of  millions of dollars  per  year in quantified  beneficial financial
improvement for our clients.

At the core of our enabling capabilities is  a long history of innovation  and profitable growth,
positioning us to deliver value to our clients and  capitalize on the confluence of  recent changes  in the
healthcare industry that many describe  as historically unprecedented. Our  ability to rapidly innovate is
enabled by the depth and breadth of our  industry expertise, large-scale proprietary datasets, advanced
analytical prowess, highly flexible platform components,  a common native  code  base,  and experience
across the entire healthcare landscape.

The value we deliver to our clients through our data analytics and  intervention platforms are

comprised of four primary components:

• Data Integration: Highly efficient and effective data assimilation of  structured and  unstructured

healthcare data in any format from highly disparate and disconnected  sources;

1

• Advanced  Analytics: Data analysis using big-data processing to yield highly actionable insights

identifying gaps in care, quality, data integrity, and financial performance;

• Intervention  Platforms: Software and services that allow our clients to take  the insights derived

from our analytics to address and resolve the identified gaps in care, quality,  data  integrity, and
financial  performance;

• Business  Processing: Powerful business intelligence tools that  summarize key analytics and

benchmarking information as  well as a comprehensive claims  data warehouse that helps our
clients comply with government mandated reporting requirements.

Our ability to deliver value to our clients  through our advanced analytics  and intervention

platforms has allowed us to achieve significant growth since our company’s organization.  For the year
ended December 31, 2014, our revenue  was  $361.5 million, representing  22% growth over  the year
ended December 31, 2013. In this same  period,  we generated Adjusted EBITDA of $133.6  million,
representing 37% of revenue  and 86% growth over  the same period in  the prior year. Net  income  for
the year ended December 31, 2014 was $65.4 million,  representing 18% of  revenue and a 100%
increase  over the same period in 2013.  Non-GAAP Net Income for the year ended December 31,  2014
was $70.2 million, representing 19% of  revenue  and a 88% increase over  the same period in  2013.
Adjusted EBITDA and Non-GAAP Net  Income are measures that are not presented in accordance
with accounting principles generally accepted in the United States (GAAP).  For  a reconciliation  of net
income to Adjusted EBITDA and Non-GAAP Net  Income, see ‘‘Non-GAAP Financial Measures,’’
provided in Item 6—Selected Financial Data.

In this Annual Report, unless we indicate otherwise or the context requires, references to the

‘‘company,’’ ‘‘Inovalon,’’ ‘‘we,’’ ‘‘our,’’ ‘‘ours,’’ and ‘‘us’’ refer to Inovalon Holdings,  Inc. and  its
consolidated  subsidiaries.

Recent Developments

On February 18, 2015, we completed  our initial public offering (the ‘‘IPO’’)  of 22,222,222 shares of

Class A common stock and, upon the  underwriters’ exercise of their option to purchase additional
shares, issued an additional 3,142,581 shares of  Class A common stock for a total of  25,364,803 shares
issued.  All of the shares issued in the IPO  were primary shares offered by us as none  of  our
stockholders sold any shares in the IPO.  The offering price of the  shares sold in the IPO  was $27.00
per share, resulting in net proceeds to us, after underwriters’ discounts and commissions and other
expenses  payable  by  us,  of  approximately  $639.4  million.

Industry  Overview

We believe that the increasing demand for  our platform is  driven  by the confluence of four

fundamental  healthcare  industry  trends:

Unsustainable Rise in Healthcare Costs. Healthcare spending in the U.S. was almost $3  trillion in

2012 according to the 2012 National Health Expenditure Highlights prepared by the  Centers  for
Medicare and Medicaid Services, or CMS,  representing  more than  17% of U.S. Gross Domestic
Product, or GDP. The 2014 set of healthcare  cost  projections from the Congressional Budget Office, or
the CBO, indicate national healthcare spending will rise to 22%  of  GDP by 2039.  To address this
expected significant rise in healthcare  costs, the U.S. healthcare  market  is seeking more efficient  and
effective methods of delivering care. This same trend is playing out across modernized nations around
the globe.

Shift to Value-Based Healthcare. The traditional fee-for-service reimbursement model  in healthcare
has played a major role in elevating both the level  and growth rate of healthcare spending. In response,
both the public and private sectors are  shifting away  from the historical fee-for-service  models toward

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value-based, capitated payment models that  are designed to  incentivize value  and quality at  an
individual patient level. As seen in the figure below, the number of Americans  covered by capitated
payment programs (care programs wherein an  organization is financially responsible for the healthcare
of a population of patients for which  the total compensation is fixed other  than adjustments  for factors
including specifically how sick individual  patients are, how much resource is needed to be applied or
spent on each patient, what is the quality  of the  clinical  care,  and other  demographic factors) has been
increasing rapidly and, according to industry sources and  our  internal estimates, is  anticipated to
increase from approximately 80 million at the start of 2014 to over 150  million by 2019. This  increase is
expected to further drive the critical importance to accurately  measure, analyze, report,  and improve
patient disease and comorbidity conditions, utilization rates, and clinical  quality outcomes.

Digitization of Healthcare Information. Across the healthcare landscape, a significant  amount  of
data is being created every day driven  by  patient care, payment systems, regulatory compliance, and
record keeping. These data include information within patient health records,  clinical trials,  pharmacy
benefit programs, imaging systems, sensors and  monitoring platforms, laboratory results, patient
reported information, hospital and physician performance programs, and billing and payment
processing. Despite significant investments by public and private sources within the industry, however,
the digitized healthcare data remain largely stored  in ‘‘walled gardens’’—data that is static and not
easily shared  or interpreted. As the amount of data  in  healthcare continues to grow, we believe that it
will be critical for  the healthcare industry  to  be  able  to  use  this  disparate data to better achieve the
goals of higher quality and more efficient care.

Increasing  Complexity. The healthcare industry is on a course of  dramatically progressive

complexity. As technology employed  in  the healthcare  space has become increasingly  sophisticated, new
diagnostics and treatments have been introduced,  the pool of clinical research has expanded, and the
paradigms dictating payment and regulatory oversight have multiplied. This expanding complexity drives
a growing and continuous need for analysis of the underlying and resulting data.

Problems Our Clients Face

As the U.S. healthcare market continues to transform, the aforementioned industry trends  are
driving fundamental changes in payment  and delivery models, as  well as  technology requirements.
These changes have set into motion a number of significant challenges faced by our clients.  We believe
that we are well-positioned and have the  solutions to help clients not  only  adapt to, but  thrive within,
the new healthcare landscape.

Understanding and Improving Clinical Quality Outcomes. Quality and value-based, capitated

programs are directly tied to clinical  and quality outcomes which need to  be  measured at the individual
patient level. These outcome requirements  are designed to  monitor a  populations’ compliance with
industry accepted healthcare processes and healthcare outcomes  goals, patients’ satisfaction with the
healthcare that they receive, and the  effective operation of healthcare practice groups. Clinical and
quality outcomes measurement programs require the detailed  and highly granular reporting  of  the care
sought and delivered to each patient  within an  overall  population to allow for  the accurate calculation
of population quality metrics. Industry accreditation  organizations such as NCQA,  Utilization Review
Accreditation Committee, or URAC,  Pharmacy Quality  Alliance, or PQA, National  Quality Forum, or
NQF, and medical societies looking to provide thought leadership on behalf of their patients, produce
quality measures utilized by the industry. These measures have  been adopted directly or in modified
versions  by federal and state regulations,  private sector employers, and  in shared-risk and accountable
care contracts, in ways that drive significant financial incentives  and consequences in  the setting  of
strong positive or negative performance respectively. The results  of these  quality measurements drive
significant incentives and consequences,  influencing  more than an estimated  $3 billion in quality-related
payments  annually.

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Understanding the True Health Status of Patients. The ability to establish the appropriate treatment
protocol among multiple physicians, ensure  that patients are supported with the correct care resources,
monitor for the proper patient-relevant  quality  metrics,  and  determine  the overall population risk is
contingent on the ability to become accurately  aware  of  a patients’ disease and comorbidity  status.
Additionally, inaccuracies in disease status awareness impede resource planning,  provider network
design efforts, and financial projections. Furthermore, new  payment models are designed to adjust the
payments based upon the overall population illness  burden of the patients in any particular  plan. This
is known as risk adjustment payments.  There are multiple risk adjustment payment models across
Medicare Advantage, managed Medicaid, ACA Health Insurance Exchanges, or HIX, and private
sector contracts. Risk adjustment also  impacts ACO shared savings calculations. Risk adjustment
payments are governed by a complex set of rules  using thousands of diagnosis and procedure codes,
depending on the specific risk adjustment model. All  together, having detailed and highly granular
reporting of the disease and comorbidities of each patient is essential for care, quality, and  financial
performance  today.

Understanding and Improving Utilization. Utilization, which is the cost incurred in the  delivery of

care, has  increasingly become a focus in  healthcare. Within  fixed  payment models, the ability  to  pass
cost increases onto customers has materially  decreased  or altogether disappeared.  Under new
legislation, health plans are required to submit data on  the percentage of  revenue collected from  health
insurance premiums that is spent on clinical  services and quality improvement, which is also more
commonly known as the MLR. The MLR rules are  designed to ensure that premiums  received  by
insurers are primarily spent towards patient  care  and not directed towards administrative activities or
excess profit.  If health plans fail to meet  the MLR thresholds, they are required to rebate the
customer. If the cost of care exceeds  the MLR threshold, however, health plans  must  absorb the
shortfall. Given the importance of accurately  reporting the MLR  and  managing the underlying
healthcare costs, many health plans enter into complex  arrangements with  key  providers  in their
networks through shared risk arrangements and  performance  bonus programs to help manage costs, to
drive improvements in patient health, and to achieve long-term  utilization containment and  quality
goals. As a result, the MLR rules impact multiple constituents of the  healthcare community,  from
payors and providers to pharmaceutical  companies, PBMs, and other cost-center  elements of the
healthcare  landscape.

Complying with Increasingly Complex  Regulatory Requirements. Federal and state regulation and
compliance is increasing and becoming  ever more complex. The regulatory  obligations are impacting
the entire healthcare delivery landscape,  from  individual practice  groups and payors, to process and
technology support vendors, all with  the  responsibility to adequately  protect  the privacy  of patients and
the manner in which services are provided, payments  are made, and data is utilized, among other goals.
This regulatory burden is intense, with agencies at nearly every level  of government  regulating the
activities of organizations participating within the  healthcare marketplace. The  breadth, complexity, and
intensity of regulation require these organizations to focus nearly every  activity through a  compliance
lens in order to meet the data-intensive regulatory reporting requirements.

Enabling and Empowering the Consumer. Historically, insurance companies did not offer
healthcare plans directly to the consumer, but typically through  larger programs  sponsored by an
employer or government agency. That has changed where  now individuals  can buy coverage, select
clinicians and hospitals, and directly  research implications of specific medications, procedures, and
treatment courses. As a result, new solutions are put in place to assist the consumer. For example, the
U.S. government has created a Five-Star Quality Rating system designed  specifically to help  consumers
compare the quality of the different types  of services  a healthcare plan offers in order to make a more
informed purchasing decision. Payors  are  now incentivized to engage  with customers on an  individual
level  and use the increasingly granular  data around personal demographics and preferences to design
new plans. Physicians and hospitals are now incentivized to pay attention to quality, cost,  and outcome

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metrics which are increasingly available  to  consumers. In addition, through the advancement of
technology, individuals are increasingly  participating in  the quantified-self movement in which  they can
self-monitor their key health metrics,  creating immense amounts  of  new health data that can assist in
providing higher quality care. This shift  to  a more informed  and  engaged consumer  is resulting  in new
challenges and opportunities for how  practice  groups, payors,  employers, pharmaceutical  companies,
retail pharmacies,  and other healthcare  constituents interact  with consumers.

Unlocking the Value of Data through Actionable  Interventions. The key commonality among the
changes in the healthcare landscape  is the  importance of highly granular data. However, data by itself
has limited usefulness without the right technology and systems in place to analyze and  act  on it and
drive meaningful action. We believe that  the  leveraging of data is the critical differentiator for deriving
meaningful insight and turning that insight  into  action to drive valuable impact across the healthcare
landscape. However, in today’s healthcare technology  environment,  much of  this data goes  unrecorded
in a structured or meaningful way in  paper based and electronic medical  record systems,  unintegrated
with other pertinent data related to the patient’s events or  conditions, and  unanalyzed for the purposes
of driving improvements in care and affordability.

Easily Deploying and Interoperating Platforms at Scale. The ability to receive, seamlessly integrate,

and accurately process extremely large-scale data flows efficiently  and at high  speeds is increasingly
important and necessary for the healthcare industry. Data integration  and processing in  massive  scale
within the healthcare landscape is plagued  by  issues of highly disparate  and  ‘‘dirty’’ data characteristics.
This is a significant barrier which prevents the various components  of the healthcare  landscape  from
effectively communicating and coordinating with  one another to deliver higher quality care. For
example, hospitals and insurance companies which  have business across  different states and markets
face an increasingly uphill task of establishing an  infrastructure and capability to assimilate, integrate
and process all the disparate healthcare  data they  are generating. Despite billions  of  dollars in
investment, the data and information systems resident within hospitals, physician practices, pharmacy
benefit programs, urgent care centers,  laboratory systems, and the  other components of the healthcare
landscape remain largely disconnected from each other. Interoperability frequently  requires systems
that add additional cost, time delay, or actions outside of the ordinary  workflow. Overcoming this in
scale is  integral to managing large patient populations efficiently and effectively.

The need to fully aggregate, organize, integrate, and analyze healthcare data—and translate the

resulting insight into actionable and  meaningful impact—is  a critical challenge  that  the healthcare
industry will continue to face for years to come. Our  platform provides a  solution to help address our
clients’ challenges and drive meaningful improvements in the  clinical quality outcomes and financial
performance across a wide expanse of  our  society’s healthcare landscape.

Our Market Opportunity

We  believe that our opportunity is significant and growing. According  to  a January 2013 McKinsey

report, utilizing data analytics could  reduce  healthcare costs in the United States by $300  billion to
$450 billion, or 12% to 17% of total U.S. healthcare costs today.

The ability to aggregate, integrate, and analyze data in massive scale  and  apply garnered insights in

a manner that achieves meaningful impact is crucial for healthcare payors (e.g.,  health  plans and
integrated health delivery systems), clinical providers (e.g., hospitals, ACOs, and  physicians),
pharmaceutical and life sciences companies, and consumers. We estimate that our addressable market
for these capabilities serving these healthcare constituents to be approximately $83.8  billion. We believe
that the market opportunity for our current platform offering within the  payor market,  the historical
focus of our company, is approximately  $10.6 billion.  According to industry sources, the market for
software and related services is approximately $14.0 billion within the  U.S. payor  market. We believe
that as analytics continue to demonstrate greater value within  the U.S. payor  landscape,  the market will

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expand commensurately. As we continue  to build and launch  new capabilities, we believe it will provide
a significantly larger value opportunity within  this  same payor space. For providers, industry sources
estimate that software and related services represent  a $32.3 billion U.S. market size. In the global
pharmaceutical and life-sciences market,  International Data Corporation,  or IDC,  in a 2013  report,
estimates a $30.9 billion market size  for total software and  services spend in 2013. In the consumer
market, an October 2013 Research and  Markets report  estimated a $6.6 billion  global market size  for
mobile health applications and solutions.  As  with our other  market  segments,  we believe  that  analytics
will also drive a significant expansion in the consumer market.

In addition, the pressures that face the U.S.  healthcare market are  not  unique, as other

communities around the world are facing aging populations  and growing pressures in the  sustainable
affordability of healthcare. We believe  that our capabilities are  highly  applicable to other developed and
developing countries around the globe, which we believe represents a sizable related future  opportunity
for us.

Our Platforms

Our platforms are informed by deep  clinical insights through  our combination  of  industry-leading
subject matter expertise and extensive  proprietary datasets. Through the application of  our platforms,
we help our clients achieve large-scale insight and meaningful improvement  in clinical  and quality
outcomes, utilization, and financial performance.

In deploying our technology, our clients want us  to  synthesize opaque,  convoluted, and disparate

data into actionable information aligned  with individualized  goals  and, in  turn,  empower  a patient and
provider intervention platform that achieves  the realization of their goals  in a  measurable  way. The
diagram below illustrates the components of  our  technology platforms.

Our platforms’ capabilities are currently engaged by nearly 100 clients supporting  approximately

200 patient populations that leverage our  ability  to  analyze and improve clinical and quality  outcomes
and financial performance. These platforms are applied in a variety of environments with many
additional applications of the technologies  being  planned.

20MAR201510430201

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Data Integration. Datasets and the management of data are part  of our core strengths, which give

us insight into how a patient, provider,  or population is doing. It grants us  both relative and absolute
insight, and informs the construction of new capabilities, predictive models, and impact predictions. It
speeds our time to client impact, decreases  the burden  on clients  choosing to do business with us, and
empowers our achievement of mission and results.

We  believe that our enterprise-scale data integration  and management processes are a critical
capability in achieving a material improvement  in clinical quality outcomes  and financial performance
in healthcare. We integrate data seamlessly and securely into our systems through  our proprietary ETL
tools and processes. This system manages  the process  of  defining  and configuring thousands  of  industry
data  feeds  from  our  clients  and  partners  (depicted  in  the  diagram  above  as  electronic  health  records
(‘‘EHR’’), laboratory, pharmacy, patient reported,  claims, paper based medical records,  biometric, and
hospital data feeds respectively, as examples),  manages the data processing workflow, and  monitors the
ongoing provision and quality of data through the  application  of more than  2,000 data integrity checks.

In addition to being maintained and  tagged within client-specific data lakes,  data  we receive  in the

course of providing our services are statistically de-identified and stored  in our MORE2 Registry(cid:4). As
of December 31, 2014, this registry contained more  than 9.2 billion  medical  events from more than
120 million unique patients, 754,000  physicians, and 248,000 clinical facilities, touching 98.2%  of all
U.S. counties and Puerto Rico and growing at  a rate  of approximately 42.6%  annually  since 2000. The
MORE2 Registry(cid:4) goes beyond just claims data  to  include information about demographics, enrollment,
diagnoses, procedures, pharmacy, laboratory results, and deep  medical record  clinical data and presents
a significant representative mix of commercial,  HIX Marketplace, Medicare  Advantage, and managed
Medicaid care plan patients. The following is a sample of various components  within our MORE2
Registry(cid:4).

• Patient Demographic Data
• Medical Record Documentation
• Operating Room, Procedure,

Discharge Summary,
Emergency Room Records

• Electronic Health Record Data
• Health Risk Assessment Data
• Practitioner Profile Data
• Claim Diagnostic Data
• Eligibility and Enrollment Data

• Benefits Data
• Encounter and Procedural Data
• Pharmacy Data
• Imaging Report Data
• Laboratory & Pathology Data
• Durable Medical Equipment  Data
• Self-Reported Data
• Social History Data
• Activities of Daily Living (ADL)
• Cost Data

Advanced  Analytics. For years we have developed, honed,  and  scaled a portfolio of sophisticated
analytics. Applying our team’s deep subject  matter  expertise in  compute processing, data architecture,
statistics, medical sciences, healthcare policy,  and  leveraging the  billions of medical events within our
significant propriety datasets, we believe that we have developed one of the most advanced  analytical
platforms within the industry, as well as a culture  and set of analytical  toolsets that serve to rapidly
innovate and expand our platform. Examples  of  the innovative analytics  powered by this combination of
data and processing capabilities include:

• Disease and comorbidity presence and closure  probability determination analytics: Arriving at an
accurate understanding, documentation, and codification of the disease states of patients is
critical. In addition, through a proper understanding of each patient’s  needs, care can be more
effectively guided and delivered, quality  achieved, and financial  implications  understood.  In
order to guide the efficient use of resources to clarify the  disease  state of each patient across the
landscape of tens of thousands of codes, analytics are  employed to predictively  determine
whether a disease  or comorbidity is being overlooked or  is progressing at a rate or severity
otherwise not noted. Analytics that transcend  a single point in time, location, or point  of view to

7

take into consideration a more holistic view both in  absolute terms (i.e. solely with the patient
data in mind) and relative terms (i.e.  taking into consideration millions of other similar and
different cases) can be achieved. In addition  to  determining the potential presence of specific
disease and comorbidities, our analytics  can be applied to determine the statistical probability  of
successfully confirming and resolving such  a potential gap between known and suspected disease
conditions. In this way, resource prioritization can be achieved.

• Clinical and quality outcomes gap presence and closure  probability determination analytics: Every
patient, whether healthy or acutely, or  chronically ill, needs a specific set  of preventative or
treatment-based healthcare services in periods specific  to  each  patient’s clinical  profile.
Additionally, patients with specific conditions,  such as  diabetes,  need specific elements of care
such as blood sugar testing, medication compliance,  and examinations to detect  complications of
diabetes. Standards within the industry  around quality of care have been created  by
organizations such as NCQA, URAC,  PQA, NQF,  and  medical societies looking to provide
thought leadership on behalf of their  patients. In order  to  help guide patients and their
physicians in addressing the preventative  care and treatment  needs  of each patient, our
predictive analytics are employed to determine each patient’s clinical profile, their  compliance
with treatment protocols and quality  measure standards,  and how these match up  to  established
quality standards. Further, our analytics  are not only focused on determining accurate quality
measure profiles, but also on predicting which measures that are unfulfilled today will become
resolved on their own by the actions of the patient or  provider independent of any new
intervention. Not only do these analytics  empower  better  quality care, but  they make care more
cost effective, by suggesting the avoidance of unnecessary testing,  diagnostics,  or treatment, that
may not benefit the patient or change the patient’s  clinical  course based  upon historical patient
behavior.

• Medication compliance and persistence  analytics: Critical management of many chronic conditions
is the effective utilization of prescription  drugs  to  stabilize disease progression, ease symptoms,
and facilitate healing. However, many barriers  exist  to  patients reliably filling  their prescriptions
and taking the medications that their  physician has prescribed, including the cost of treatment,
the side effects of treatment, and the patient’s engagement in  the treatment process. In order to
determine which patients are the most likely to achieve compliance with their  prescribed
treatment, the least likely, and susceptible to influence, we apply predictive models that examine
patients against their historical behavior  patterns and clinical profiles to guide the right
resources to the right patient  in order to maximize medication compliance and persistence.

• Principally Relevant Provider (PRP) determination analytics: In order to best engage a patient with

the healthcare delivery system, it is important to identify  the physician whom the patient
considers to be his or her PRP with respect to specific issues needing attention. Particularly
important for patients with chronic conditions or complex issues  that see multiple physicians, the
determination of which physician possesses the greatest bond  can  make a significant difference
when seeking to assist the patient with resolution of an identified concern. In  some cases, for
instance, the patient’s health plan assigned primary care provider  may  or may not be the
physician that has established a trusted care provider relationship with the patient. Rather, a
patient’s key specialist may be most applicable to address  the patient’s  needs and to engage the
patient in effective self-management. We analyze utilization patterns, follow-up patterns,
treatment compliance patterns, and other patient behaviors to help identify the provider that is
most relevant to address specific issues  which the patient may need  addressed within their care
plan.

• Targeted intervention timing optimization analytics: While the clinical lives of patients always

present opportunities for improvement,  the presence of a gap  does not necessarily mean that
such gap should be acted upon with high intensity, or even acted upon at all depending upon

8

the historical utilization patterns of the  patient.  Through predictive models that examine the
historical behavior patterns of the patient in  combination with  the gaps that  need  to  be
addressed, optimal intervention timing can  be  achieved to allow the  patient  to  address his or her
gap without external intervention based  upon their preferences in utilizing the healthcare  system,
suggesting the intervention occur only after the patient would have been expected to act on  their
own. Often watchful waiting may be the  most appropriate recommendation. By  watchfully
waiting  and evaluating the patient’s self-management  of his  or  her issue, resources can  be
applied only after the patient has demonstrated a failure or delay in acting themselves.  Through
successful intervention timing analytics,  multiple goals  can be achieved:  cost avoidance (by not
undertaking costly  interventions that may not have  been needed), confusion and frustration
avoidance (by not accidently directing a  patient  or provider to undergo  an intervention  when the
same was imminently being done), and  resource planning (by having insight  into  when during a
year an intervention is most likely expected to be needed).

• Targeted intervention venue and logistics  optimization analytics: For those patients who have been

identified with a gap that needs to be  addressed, in order to cost  effectively deliver the
appropriate care and achieve gap closure, the right  intervention tool must be selected and
deployed to effectively address the specific patient and their  needs. This avoids deploying  a low
cost activity, such as a message or phone  call, when such an  intervention has  little or no likely or
predictable ability to achieve gap closure, while  also avoiding deploying high  cost activities,  such
as a home visit or emergency room  visit, when the gap could have been  easily addressed  through
a scheduled appointment at a convenient retail clinic or provider office. Applying analytics to
determine the right venue for gap closure, sensitive  to  the cost  profile and effectiveness of each,
is critical for achieving cost effective  and high quality healthcare.

• Gap resolution valuation determination and  prioritization analytics: Because patients have multiple
gaps and needs, particularly those patients with chronic conditions, it is important to prioritize
which  gaps need to be understood by the patient and addressed in a manner that increases  their
engagement and self-management capability, without overwhelming the patient or  provider. As
such, analytics must be employed throughout the  year  to  evaluate the unresolved gaps of each
patient and prioritize the resolution of such gaps based  upon the  combined likelihood  of  closure
and the ultimate value of closure to the patient and their health plan. By  understanding the
context of each gap in light of the patient’s full clinical profile  and by understanding the
patient’s situation in light of the health  plan’s quality metrics and  financial performance, gaps
can be valued and prioritized to make  sure that the most  important  gaps  are  known  and
addressed at the right time for each patient.

• Population simulation analytics: We apply analytical processes to create propensity-matched
patient cohorts from our MORE2 Registry(cid:4) to simulate the characteristics of  patients, their
behavior, their providers, and how these factors  translate into their  utilization of healthcare
resources, financial performance, and the  achievement of clinical quality and  outcomes goals.
This simulation process allows us to effectively provide a  control  group for demonstrating  the
outcomes trajectory of such patients  in comparison to populations that we manage  to  highlight
performance variations. This simulation process also  allows us to understand these populations
and design effective tools for improving their quality  of  care and  clinical outcomes.  Additionally,
these simulations allow us to bring new technology capabilities and  associated products to
market more quickly, accurately, and cost  effectively. Lastly, these simulations  allow  us  to  gain
insight into how a potential client population  may perform, enabling  us to have an additional
differentiator during a sales process.

• Relative Comparative Analytics: An increasing number of measurement, incentive,  shared  savings
and reimbursement programs are based upon ‘‘budget neutral,’’ ‘‘zero sum games,’’ and other
relative or comparative models. Using our data and  analytics capabilities, we  can inform  the

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relative comparison of population and cohort performance levels to assist  in guiding  strategic
investment decisions. More importantly, we can  perform these analytics  during a relevant date of
service period so that our clients can gain insight  into  how they  are  performing and how they
can make changes within their patient and provider groups  to  improve their  outcomes while
there is still time within the relevant date of service period to achieve  improvement. In the
absence of comparative analytics, many organizations  would otherwise use a  previous year’s
results to guide changes—a set of data that often does not even become available until  well into
a year, let alone representing information that is long outdated and largely  irrelevant when
performance is not only based upon how one is doing, but moreover based  upon how  one is
doing in comparison to others.

Intervention  Platforms. Our data-driven intervention platforms are toolsets  and services that

enable our clients to take the insights derived from our analytics and implement  solutions  at the patient
and  provider level (depicted in the diagram above as  being  via  hard copy and  electronic mail,
interconnected EHR systems, telephonic interactions, in patients’  homes,  through mobile devices, at
dedicated patient centers, through web-enabled decision support  tools, in retail pharmacies,  and in
traditional clinical locations, as examples) in order to achieve meaningful  impact with the patient and
provider. Some clients utilize our analytical  outputs to achieve value on  their  own. Others license  our
data-driven intervention platform to support  their  ability to achieve  data-driven impact. Yet  others
engage us to not only license our data-driven intervention platform,  but  also provide  the personnel
services necessary to leverage these toolsets  and  actually achieve the patient and  provider-level  impact.
Examples of our data-driven intervention platform  tools  include:

• point of care tools that provide patient-level insight to the healthcare  provider,  which guides the

provider through precise data-driven  topics, issues, and  decision support to aid in the
assessment, documentation, and care  of a  specific respective patient. For example, our  analytics
may identify that a patient’s diabetes has potentially progressed—possibly  due  to  a
non-compliance with their medications. Our decision support  tools  provide a mechanism  for this
information to be made known to a provider in  such  a  way  as to help them know that a patient
visit may be warranted, aid them during the patient clinical encounter  to  efficiently determine
the situation with the patient, support  proper documentation,  reporting, and  outcomes
measurement;

• communication tools that support a wide  range  of notifications and interactions with  patients
and  providers via phone calls, mail, SMS messages, e-mails, etc., at the appropriate level of
implied education and language to aid in  the process  of achieving  patient  and provider actions.
It also may include education outreach which coordinates  the communications with health plan
patients regarding their health issues and to support self-management of  their conditions  by
guiding them to supplemental resources, coaching and health literacy;

• supplemental patient encounter tools  that facilitate the  coordination  of data-driven  patient

encounters for those who are unable to participate  in traditional  office encounter  venues;  and

• medical record data tools that facilitate electronic medical record data  pulls, remote  accessing,

and  clinical facility communications for site, scheduling, medical record  data  collection,
abstraction, review, quality control, archiving, and process tracking—regardless of the  underlying
medical record data medium (e.g., digital or  paper).

Business  Processing. Our business processing toolsets are made up of  a powerful business

intelligence system and comprehensive data  warehousing to provide  historical and current  data  insight,
reporting, and benchmarking to support multiple client business needs such as government-mandated

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data filings, financial planning, and compliance  requirements.  Examples of our business processing tools
include:

• Data Warehousing and Business Intelligence. We provide toolsets that enable comprehensive

warehousing and management of healthcare data in raw,  native formats as well as processed,
high-integrity data. We provide the flexibility and  accommodation  for healthcare practice groups
who have varying levels of data sophistication—from advanced electronic connectivity
(i.e. remote medical practices) to onsite digitization and collection, to self-provision  of medical
records via fax, mail and electronic mail allowing for clinical data collection throughout the U.S.
These datasets are presented to our clients’ users  through  business intelligence systems that
include flexible dashboards, parameterized reports,  and  ad  hoc querying capabilities for
summarizing key analytics, allowing for the investigation of data trends  and deeper data
segregation and analyses, and access to key benchmarking information. These data warehousing
and business intelligence toolsets are built  on industry-leading technologies to integrate our
clients’ data (e.g., provider, facility, patient,  enrollment, benefits, lab results, pharmacy, claims,
quality scores, financial metrics, performance forecasts, etc.)  and the data results and benchmark
information from our MORE2 Registry(cid:4). We are able to provide our  clients with the ability to
gain insight into both their own data and their own data in comparison to our large integrated
dataset to help improve the quality of care provided  to  patients,  drive financial performance, and
aid in strategic business processes of the client organization.

• Data Management and Submission. Leveraging our data warehousing toolsets, our solutions help
our  clients to manage their data and translate their data into the  formats necessary for, among
other needs, submission to government entities in support  of  quality and outcomes  measurement
and revenue determinations, and provision  to  their  various internal  and external business
processes. These data management solutions address  the formulation of data  submission files in
summary and patient level-data format as required by regulatory bodies,  as well as  the workflow
processes to receive submission response files to support the  reconciliation  of data submissions,
corrections to data submitted with response issues, and resubmission processes. These  processes
operate in an integrated manner with our business intelligence solutions to provide  our clients
visibility into the details of their data submissions  at the  population level, the patient level, the
attributed provider level, and for user defined  custom cohorts.

Illustrative Workflow and Patient Case Study

The following is an illustrative workflow of how  a healthcare  organization (whether a public or
private  health plan, integrated healthcare delivery system, independent physician or practice association,
or other  provider/patient organization)  may leverage our platforms.

• Stage 1: Data Integration. Following the engagement of a new healthcare  organization client,
large amounts of data are integrated from  multiple  disparate sources within the healthcare
organization related to patients, physicians, quality, payments, regulatory files, and  clinical
facilities. Other data sources are interconnected from sources such  as hospitals,  laboratories,
pharmacy benefit plans, EHRs, and physicians. The  initial data  feeds typically ‘‘backfill’’
(i.e. provide for data pertaining to prior  periods of time)  for several years. Our  platform
facilitates rapid initial integration of this data,  applying  more than  1,100 data integrity  checks.
The data integrity analyses compare the potential erroneous  presence, accidental absence, and
potential errors within the data to our large scale comparative  data sources containing  billions of
medical events from thousands of current and  historical  sources to aid in improving data quality
and  identifying potential gaps and errors within the new client data flows. Once integrated,  data
flows are scheduled at standard intervals thereafter.  Some  data are scheduled for  monthly
updates while other data flows update  transactionally, whenever a data  source  event occurs  such
as a patient clinical encounter. All data  connecting through  our data  integration platform, both

11

structured and unstructured, drop into  our data  repository,  which we  call our data lake, where
they can easily be accessed by all of our platforms—analytical platform,  intervention platform,
and business processes platform.

• Stage 2: Advanced Analytics. With data resident within our data lake,  a series of analytical

processes are applied. Key analytics begin determining  the current  disease status, comorbidity
status,  quality status, and utilization status of the patient, provider,  facility, or  population based
on actual available data (referred to as  the known current state of the patient, provider, facility,
or population). A set of predictive analytics is then  applied  to  derive models  for where the
broader datasets suggest the patient,  provider, facility, or population  have progressed to outside
of the otherwise obvious data indications (referred to as the predicted current state  of  the
patient, provider, facility, or population). Informed by our broader datasets, yet  another  set of
predictive analytics is then applied to derive models suggesting where the patient, provider,
facility, or population will progress to with respect to the  analyzed  conditions or issues (referred
to as the predicted future state of the patient, provider, facility, or population). Examining
differences between known current state, predicted current  state, predicted future state,  and
what is referred to as the desired state pertaining to the respective goal, allows for gaps between
those various states to be identified.  Each  gap between  a current  or  predicted state  and a
desired state can then be analyzed further. To do this, for each gap, a series of analytics is
undertaken to determine the (i) probability that the  gap is a real  gap, (ii) the value of the gap
being resolved, (iii) the way through which the  gap would be most likely able to be resolved,
(iv) the venue at which the gap would best be resolved, (v) the  timing which  would be best for
resolving the gap, and (vi) the predictability of the  gap being able to be resolved.  By undertaking
these various analytical processes, not only can the field of opportunities  for improvement be
identified and the concrete approaches to their resolution be weighed, but  also the business rules
pertaining to prioritization and return on  investment, or ROI, thresholds can  be  calculated and
applied.

• Stage 3: Intervention Platforms. With gaps identified for resolution and concrete approaches to
their resolution determined, a series of platforms can then  support the resolution process. For
some clients this stage may be handled through their in-house  resources, while  for others,  the
client requests us to leverage our intervention platforms to achieve the  realization of impact
value sought by the analytical processes.  For these, guided by  the insights garnered from the
various  analytical processes, the appropriate intervention  platforms  can be employed to interface
the right resources with the patient, provider, facility, or population to achieve the  desired goal
within the business rules pertaining to prioritization and  ROI thresholds.

• Stage 4: Business Processes. With actions taken by the various intervention  platforms  (or, in  some

cases, by the client’s resources), resulting  outcome data is then re-combined  with the data
resulting from all stages of our processes to inform business intelligence platforms, regulatory
data submission processes, financial reporting processes, and other  business processes that
ultimately reflect the value achieved and complete the process initially sought by the client.

The following is an illustrative example  of  how this  translates to an individual patient.

Applying the stages of our platforms,  a  client engaged us for the improvement  of quality and
financial performance within their managed  Medicaid population. Following data integration, our
analytics identify that a patient’s diabetes is  believed to be worsening  rapidly. Analytics  predict that the
diabetes is now likely out of control  and  has likely  progressed  to  where there is  concern for kidney,
eye, and nerve complications. Unfortunately,  the analytics also  identify  that  there is no significant
evidence that these predicted comorbidities have yet  been identified or addressed by the physicians
within the health plan’s physician network.

12

Our models gain a high level of confidence  that  these concerns  are  valid and that the value to the

patient, physician, and health plan is significant. Further analytics determine that historical  care
patterns and the patient’s activities strongly suggest that the  patient  has the strongest relationship  for
diabetes-related matters with their OB/GYN (and not their  endocrinologist, dermatologist,  internist, or
cardiologist). The information is sent  to  our data-driven intervention  platforms.  The  platforms  rely  on
analytical outputs which predicted that  this  patient  would respond best to a phone call encouraging a
physician  visit with her OB/GYN while the information is  concurrently  made available within ePASS(cid:4),
our  provider portal for patient clinical  encounters. Alternatively, the patient could have been  seen at a
retail pharmacy with a walk-in clinic  utilizing our technology platform or the physician could have
received notification and accessed the information  within their EHRs. During the encounter, a patient
profile constructed by our data and analytics provides the OB/GYN with past medical history,
medications, laboratory results, and the  analytical outputs determined by  our analytical platform
indicating the specific areas for assessment concern,  pointing out gaps in quality  measures, indicating
and supporting important relevant screening.

Supported by the data and insights of  our platform, the  patient’s diabetes progression is diagnosed.
Additional goals set by the health plan  around quality, screening, and patient education  are achieved.  A
care plan is put into place. The patient  gains an increased bond with  his or her provider  and health
plan.  The patient’s data continues to  be  analyzed in the days, weeks, and months  that  follow.  The
impact results are made available to  the  healthcare organization  showing the  decreased use of the
emergency room and hospital admissions by the  patient,  improved quality scores, and greater risk  score
data accuracy. The resulting decreased utilization  costs, improved premium payments, incremental
quality incentive payments, and improved  patient retention drive material financial  impact  for the
healthcare organization—allowing them to improve benefits,  lower premiums, and,  together  with
enhanced patient quality scores, better  succeed in competitive marketing.

While the illustrative example was focused upon managed care client applications, our platforms

also support multiple additional client examples as  presented below in shorter  form:

• Pharmaceutical  Industry. For the pharmaceutical company seeking  to  successfully  transition from
the consumption-based industry model to the performance-based  industry model, our platforms
can assist in empowering pharmaceutical  companies to construct  highly focused  programs
specifically aimed at patients who are failing  to  be  identified as candidates  for improved
diagnostics or treatments; are at high  risk of  complications  or  poor  outcomes; or  are
non-compliant on specific treatment  programs.

• Research. For the contract research organization, or CRO,  seeking to increase its speed,

efficiency, and capabilities in a highly  competitive  marketplace, our platforms provide a deep
and unique data source for research, clinical trial  design modeling, and physician identification.
Our intervention platforms can support Phase  3 and Phase  4 clinical trial processes, highly
granular clinical data abstraction, directed clinical  encounter activities, and  a network of
near-real time data aggregation that can dramatically differentiate a CRO.

Our Competitive Strengths

We  believe that our operational and financial success is based on the following key strengths:

Industry-Leading  Analytics. We have over a decade of demonstrated performance and leadership

in disease and comorbidity identification analytics, predictive model  analytics, patient and  provider
intervention prioritization analytics, quality outcomes analytics, and a host of additional analytical and
data-driven processes. Based on our experience in the industry and our interactions with  existing and
prospective clients, we believe that very  few  other organizations, if  any,  are able  to  offer the  depth and
breadth of data-driven analytical insights,  tools, and actionable interventions that our  platforms  are able
to offer.

13

Industry-Leading Data Asset. We maintain one of the industry’s largest independent datasets in
our  MORE2 Registry(cid:4), representing, as of December 31,  2014, more than 120  billion medical events
from more than 9.2 million unique patients, 754,000  physicians, and 248,000  clinical facilities, touching
98.2% of all U.S. counties and Puerto Rico. The primary source nature of  the contributing data, the
clinical content depth of certain elements, the analytically-derived enrichments, the  significant data
integrity, and the ability to maintain  accurate identification of entries and  patient  matching over time
regardless of data source and chronology (a valuable characteristic within  our datasets  known  as
longitudinal matching)—all combine to create a unique  and valuable asset. We believe that these
datasets serve as a significant differentiator, informing analytical and  product strength design,
population simulations, health outcomes  research, patient engagement, and both speed-to-market  and
speed-to-impact capabilities. As of December 31,  2014, our MORE2 Registry(cid:4) has expanded at a rate
of approximately 3.0% compounding  monthly, or 42.6% annually,  since 2000 as illustrated below.

MORE2 REGISTRY(cid:4) GROWTH

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110

100

90

80

70

60

50

40

30

20

10

0

Patient Count

Medical Event Count

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

10

9

8

7

6

5

4

3

2

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Year

20MAR201510531650

Fully Integrated End-To-End Solution Delivery. Our platform is able to turn data into insights and

insights into actionable interventions.  Our platform covers  a comprehensive  range of services for our
clients  turning raw data into meaningful  impact and allowing our  clients to realize intervention benefits
immediately following integration of  our platform.  The  ability of our platform to integrate disparate
and highly complex data to derive impactful  and  actionable insights has  enabled us  to  bridge  the gap
from analytics to practical applications  on a  vast scale.

Scale of Organically Developed Platform. We have developed a highly efficient and scalable data

and analytics platform that has successfully scaled  to  serve many of  the nation’s largest  health  plans as
well as hundreds of separate patient populations concurrently.  This platform  has been developed on
one common code base, supporting strong interoperability within our platform, efficiency  in association
with innovating and expanding our platform capabilities, and establishing both  beneficial  predictability
and reliability when operated at high levels  of  load. We operate  enterprise-grade datacenters
complemented by a cloud technology based architecture that allows massive, on-demand  capacity
expansion and speed of execution. We integrate  directly  with the  EHRs of  many clinical  facilities,
bringing analytics and insight to the point  of care  and  decreasing the  process  burden on providers and
clinical facilities. We have a leading nationwide intervention platform services footprint and are  able to
support our client partners in more than 98.2% of all  U.S. counties and Puerto Rico, as of
December 31, 2014.

14

 
 
 
 
 
Subject Matter Expertise. We have, and plan to continue to cultivate, a culture of fostering domain

expertise. We maintain a dedicated research team comprised of industry experts and  thought  leaders,
including physicians, as well as clinical,  statistical, economical, and data research scientists,  and field
practitioners who focus on next-generation  healthcare solutions and  data applications. In addition, we
empower our product groups with their own  industry  experts who focus on research and  development
in their respective product domains.  This  subject matter expertise  and leading research capabilities
position us to stay at the forefront of industry innovations in  data-driven  healthcare interventions.  This
concentration of highly relevant subject matter expertise  is uncommon in the market, and contributes to
both our capabilities and our being called upon  by  clients, partners, and industry-leaders to address
challenging and important questions.

Industry Innovator and Thought-Leader. We invest considerable time and resources to produce
ground-breaking research and strategically share it  through industry publications, peer presentations,
strategic relationships, and the media.  Leveraging our MORE2 Registry(cid:4), we provide healthcare
insights for diverse audiences, thus driving visibility and credibility, and providing significant recognition
for our  toolsets, capabilities and innovation. Our MORE2 Registry(cid:4) is routinely featured at high-profile
industry events and within influential publications, which  we  believe further  reinforces our brand as an
industry innovator  and thought-leader.

Long, Successful, Profitable Operating History. We have been delivering value to our clients  while
gaining scale and profitability since 2006,  the year of our reorganization as a  C  corporation. This scale
and profitability has provided organizational stability, an empowerment  to  invest in ongoing  research
and development, an element of reassurance  for existing clients and potential clients, and  ready access
to resources to meet our clients’ needs.  We  have been able to accomplish this in  a manner conducive to
client partnership through a variety of means,  including  the self-financing of individual client upfront
project integration and start-up fees.

Trusted, Independent, and Unbiased Partner. We are not owned or influenced by a health plan  or
private  equity organization. As a result,  our  data  and analyses  remain  truly independent,  not  biased to
any single patient base, we are incentivized to be transparent  with our clients, and  we believe  our  goals
are more fully aligned with the success of our  clients.

We  have grown by attracting clients,  accumulating larger  and more robust datasets, and developing

more advanced analytics from this growing dataset that deliver increasingly  valuable insights and
impact. By providing increasingly valuable insights and performing increasingly effective patient and
provider interventions we are able to  deliver greater value to our clients.  As our data asset continues to
grow, our analytics and intervention  solutions become even more effective and our clients  realize even
more value from our solutions. This in  turn results in greater  demand for our solutions and attracts
new clients. We believe that this virtuous  cycle provides  us  with a competitive  position  that  cannot be
easily replicated.

Growth Strategies

Our objective is to continue to provide leading analytics and interventions platforms across  the

healthcare landscape while continuing  to  grow profitably. We  intend to achieve this  objective  through
the following key strategies:

Deliver Increasing Value to Existing Clients. We enjoy long term client relationships which  entail
multiple separate product engagements demonstrated  by  our average 4.9-year  tenure  for our top  10
clients  with an aggregate of 80 separate  statements  of work as of December 31, 2014. Additionally,  we
have approximately 90 client organizations that currently have only a limited number of services with
us. Frequently we see clients that started with just one service with us realize  the value  that  we are
delivering and then expand their business  with us to add additional services. We  believe that we  have a

15

significant opportunity to deliver increasing  value  to  our  existing clients and this, in  turn,  will drive
continued growth for us. As our clients  recognize  value and success  as a  result of working  with our
platforms, we frequently see them grow in their  patient count and increase the number of products
engaged with us—both of which result in  our  mutual  success and growth.  As we continue to deliver
value to our clients, we plan to increase  revenue  from our existing clients by expanding their  use of our
platform, selling to other parts of their  organizations, and selling  additional analytical toolsets and
services to them. Our pricing model allows us to grow incrementally along with our  clients’ growth.  We
are also able to introduce new healthcare plans that require additional functionality and insights as the
healthcare market becomes more complex  and the  regulatory environment evolves,  providing us  with a
substantial opportunity to increase the  value of  our  client relationships.

Continue to Grow Our Client Base. We believe that we are still in the early stages  of  realizing our

substantial opportunity to grow our client base. We intend to leverage our expertise  and experience
from the existing large client base to  gain new clients through  increased  investment in our sales force
and marketing efforts. In addition, by leveraging our sector expertise and thought leadership, we
believe that we can increasingly become  the  partner of choice  for  our existing clients.  The network
effect created by delivering increasing client value and consequently  expanding our brand  and service
value, coupled with our industry expertise,  is also driving  substantial  inbound client interest.

Continue to Innovate. Our strength in applying advanced, big  data, cloud-based  data analytics and

our  proprietary datasets enable us to achieve increasingly  more impactful  results for our clients.  In
order to continue delivering meaningful  results in clinical and quality  outcomes, utilization, and
financial performance across the healthcare landscape, we  intend to continue to invest in research and
development to further enhance our data analytics and intervention platforms. For  example, we recently
announced the acceleration of big data processing empowering our QSI(cid:4) platform,  enabling  a
significant functionality expansion in  our  clinical quality outcomes measurement capabilities supporting
accelerated performance for HEDIS, Stars, QARR and other measurement and reporting standards.
This advancement will also support the acceleration of our related  predictive analytics capabilities. As a
result, we expect our clients to experience  significantly reduced cycle times, allowing for  complex
measure calculations at speeds which are more than 10 times faster  than any other comparable solution
which  we are aware of in the healthcare  industry.

Continue  Expanding  into  Adjacent  Verticals. We believe the application of advanced analytics and

data extends well beyond our current  market opportunities and  provides  additional adjacent market
verticals for growth which include:

• Providers: Physicians, practice groups, hospitals, and combinations of such providers are making
a transition from a fee-for-service based  healthcare model environment to a quality and  value
based healthcare model environment. As part of this, providers are entering  into  shared  savings,
shared risk, and other forms of arrangements with private and  government  payors. They  are
investing in the technology infrastructure  needed  to  compete and survive in the  changing
healthcare environment. Many of the forces being applied to healthcare  payors are being pushed
downstream to the provider marketplace directly through contractual arrangements, and
indirectly through traditional competitive  forces. Our business intelligence platforms assist
providers and provider organizations to understand the  current status and projected implications
of the complex arrangements that are  increasingly governing their marketplace. In addition, our
datasets, analytical tools, and clinical  encounter engagement platforms can  be  applied  to  assist
these providers and provider organizations  to  focus on  delivery of high  quality care and  to
succeed under the increasing pressure  of these  market  forces.

• Pharmaceutical and Life Sciences: The significant investment in drug and treatment  development
pipelines creates pressure within life  sciences companies to focus on the areas of greatest  need
and opportunity, while growing their presence in the  treatment process, from simply the creation

16

of treatments, to the ongoing delivery and support of treatments that achieve desired  outcomes.
Our deep and growing healthcare datasets, analytical tools, and clinical encounter  engagement
platforms can be applied to assist life  science companies in  advancing their missions  to  improve
healthcare by providing them the insights necessary for  them to provide safe, effective, and
affordable treatments for individuals and  populations, informing  the growth of their treatment
portfolios and assisting in the delivery of treatment programs.

• Employer and Private Exchanges: The growing cost of healthcare is putting pressure on

employers to find creative ways to control costs while continuing to offer  competitive benefits
and attractive healthcare options to their employees. Our capabilities  in analytics supporting  the
advancement of quality of care and cost effectiveness in healthcare can be applied to assisting
employers in understanding and improving  their populations’ utilization  of healthcare services to
advance the design of innovative plan benefit packages,  provider networks, and population
management support programs.

• Direct-To-Consumer: As consumers become increasingly interested in quantifying and  improving
their health, our capabilities can help them understand their relevant data and empower their
ability  to make better decisions in a broad range of health-related  areas  from informing and
managing their own health-related decisions to selecting physicians, hospitals, and treatments
that best fit their individual needs. Further, our  datasets and connectivity  with the payor  and
provider landscape can provide a valuable  element to the consumer’s  increasing  desire to
monitor and manage their holistic healthcare profile.

Expand Reach through Growing our Channel Partnerships. While we have been successful in
growing our business through our direct  sales  efforts, we  believe there is a significant opportunity that
exists for us to further expand our reach  through channel partnerships.  There are many  organizations
in the healthcare space outside of the  traditional payor and  provider space  that  have meaningful impact
on the quality of healthcare, such as  retail  clinics, pharmaceutical companies, CROs, large technology
solution providers, and consulting firms. We believe our platform is well positioned to empower these
organizations with powerful data-driven  analytics and intervention  insights,  which can  benefit their end
consumers through improved care and  better  outcomes. For  example, we launched  a partnership with
Walgreens, the nation’s largest drugstore  chain.  This partnership has allowed us to leverage our
proprietary data assets and distinctive analytics capabilities to bolster Walgreens’  Clinics point-of-care
solutions by providing clinicians with  access  to  predictive insights about  a patient’s health status and
data-driven intervention considerations, resulting in  more efficient and  higher quality standard of
patient care while reducing the cost of  care.

Continue to Leverage our Technology  Partnerships. The healthcare industry has traditionally lagged
behind the technology innovation curve. Big data and high-performance  analytics frameworks  have not
yet been widely adopted by the healthcare industry. We have been  a leader in  the use  of  these  high-
performance technologies and analytics in  the healthcare industry. We have been closely  collaborating
with EMC and their federated companies of VMware  and  Pivotal  on numerous  infrastructure projects
to integrate and enable modern high-performance compute and storage frameworks at  the point of
care. Our advanced data processing and analytics  capabilities, coupled with infrastructure thought
leadership from leading vendors such as  EMC  has enabled us  to  empower our  clients with powerful
data-driven solution offerings and further transform  the use  case of modern technologies across the
evolving IT healthcare landscape.

Expand  Internationally. Governments, corporations, and consumers worldwide face similar
pressures as within the U.S. with respect to their healthcare systems. We believe  that  our capabilities
are highly applicable to other countries around  the world and we  intend  to invest in  replicating our
success in the U.S. market to other strategic  countries and regions.

17

Selectively Pursue Acquisitions. We plan to selectively pursue acquisitions of complementary
businesses, technologies, and teams that we  expect to allow  us to add new features and functionalities
to our platform and accelerate the pace  of  our innovation and expansion into adjacent market  spaces
beyond what we can achieve organically.

Leverage our Dynamic, Passionate, and Mission-Focused Culture. We believe that our work must
meet a higher standard. We believe that  the analytics  that we design, deliver, and support achieve  an
impact in the lives of real people—parents, spouses,  partners, siblings, and children—making  integrity
and quality cornerstones of our culture.  Our dedication  to integrity and quality extends to the
proprietary technology used for medical data integration, analysis, abstraction,  and reporting.  Even
more importantly, this culture is embraced throughout our  company.

We  hold ourselves to a high standard. We strive  to  ensure that  each report, file,  and dataset

delivered to clients meets or exceeds superior  standards of quality.  We strive to ensure that each phone
call,  every patient encounter, and each customer encounter informed  and supported by our  analytics
and platform meets or exceeds superior  standards of  quality. These  values permeate our organization
and drive our identity as a company  that we believe drives growth and how we innovate,  deliver  our
solutions to our clients, and attract and retain  the best talent.

Our Technology

Big Data Platform

Throughout the healthcare industry, data is captured from many  different sources, and  while
standards for exchanging information  between healthcare  applications are  emerging, much of the data
associated with population health remains  in disparate silos, in various formats,  on paper,  and is both
interchanged and processed without  automation. Where investments have been made in  the digitization
of health data, many of the resulting  solutions remain  ‘‘walled  gardens’’  of information—data that is
static and not easily shared or interpreted.

Our big data technology platform was designed and developed  to  address these challenges. Our

platform enables integration of any data  source, on  any hardware platform, in  any data format at
extremely high speeds. This advanced approach  to  delivering technology is comprehensive in that it
provides for real-time capture, extremely  rapid analytical  processing and  redistribution of  health  data.
We  believe that very few other healthcare  technology platforms, if any, so effectively address the
integration of the payor, the provider,  and the  patient,  with high volume, at rapid velocity, with  the
same depth of data.

We  believe that our big data capabilities enable us  to  receive,  integrate, and process extremely
large-scale data flows at truly industry-leading speeds, creating  what we believe to be a material market
differentiator and value creator for us  and our clients. While data integration  and processing at scale
within the healthcare landscape (known for its highly  disparate and ‘‘dirty’’ data characteristics)  are key
technology barriers to many organizations,  we believe that  we have made these capabilities a true
differentiator—we are able to onboard clients  and maintain high velocity computes  in industry-leading
times.

Our big data platform has been created through  the use  of internally created  software coupled
with industry-leading technology frameworks  that are vendor-agnostic. We leverage modern  big data
frameworks such as Hadoop Distributed  File  System and Hadoop  which enable our platform to store
structured and unstructured data while making it  readily accessible by our analytics  engine. Our  big
data processing capabilities enable dramatic  improvements  in data  integration and  analytical  cycle
speed to value recognition to empower  improvements for  intelligent product development through the
‘‘real world’’ functional application. Our big data  platform laid  the foundation  of the data fabric
allowing integration into our analytical capabilities. We have moved  analytics to the data instead of
requiring the data to be brought to the  analytics  platform.

18

Data Intake

Our platform receives information from multiple  external sources that are loaded into our ‘‘data

lake’’ in  its native format. Files may  be  received  through secure FTP, web services, and direct
connections to external systems. Loading the  data  into the data lake in its native format ensures that
we maintain all data as it is received  and  allows users to query the data directly in  its structured  or
unstructured  format.

Processing data in its raw format presents many technological  challenges. We  have developed
interactive data mapping technologies to support the mapping of the raw  data files to staging structures
used by our platform to convert data  from its native  format into a structured  format that can  be  used
by all processes on our platform. Once mapped, the  data  is run through multiple processes to
standardize the data and perform data  verification  and  integrity checks.  For example, one source may
provide person’s gender using code values  of ‘‘1’’ for male and ‘‘2’’ for female.  Other  clients may use
values of ‘‘M’’ and ‘‘F’’ to represent  the  same data. Similarly, one source may send a specific laboratory
result value as 7.25 while another source may  fill in  significant digits  and  send 7250. Our platform
applies our data integrity analytics to convert  the incoming data  to  values that are  uniform  across our
entire platform.

Our technology platform is built upon modern big  data frameworks such as Hadoop Distributed
File System and Hadoop which enables our platform  to  store structured and unstructured  data  while
making it readily accessible by our analytics  engine.

Data access provided by our data lake leverages scalable application program interfaces, or APIs,

and service based architecture techniques  enabling access to the contextual data needed to perform
many  different types of analytics. An  API  is an application program interface, or software intermediary,
that makes it possible for disparate systems to communicate  and function with  each other. Ultimately,
data is provided to the analytics process and results  are stored  via service based requests  to  provide a
scalable repository of source and results  data.

Technology Infrastructure

We  believe that our track record of strong service is  the result of our  commitment to excellence
and our devotion to maintaining one  of  the industry’s most sophisticated  technology infrastructures. We
have made significant investments over  the past decade to build an industry-leading enterprise-scale
infrastructure capable of managing the  heavy computing and storage requirements  of  our  data-driven
business. Today, we employ a combination of owned,  virtualized data centers  along with  hosted  facilities
to enable seamless, secure, and scalable solutions  nationwide.

Our physical compute and storage infrastructure is deployed  with a hybrid approach to cloud

computing. Leveraging heavily virtualized infrastructure together  with orchestration and  automation

19

tools, we have achieved tremendous capabilities within our  private cloud environment. The following
diagram provides a high level overview of our  key  infrastructure elements.

20MAR201510373498

Our  data  and  compute  capacity  is  maintained  within  an  interconnected  set  of
infrastructure sets made up of two principal datacenters owned by us in the Washington
Metro  and  Atlanta  Metro  region,  and  one  co-located  datacenter  facility  located  in
Northern  Virginia,  with  the  ability  to  interconnect  agnostically  to  third-party  cloud
capacity  providers  such  as  those  shown  within  the  diagram.  This  macro  architecture
provides  us  a  significant  ability  to  maintain  both  enterprise-level  capacity  and
redundancy,  while  also  achieving  significant  flexibility  and  cost  effectiveness  for  burst
capacity  needs.

We  have a proven track record in implementing  virtualization as  our current datacenters  are over

85% virtualized using VMware technologies. Operations of the virtualization technologies  are
streamlined by the orchestration, automation,  and reporting  capabilities  provided by our private cloud
and integration with public cloud service providers. These technologies will  be  used  to  provide
computing, storage, and networking components to the  hosting environment and provide operational
efficiencies and cost optimization for the  corporation.

In partnership with EMC, VMware,  and Pivotal, we  have implemented a sophisticated  hybrid cloud

and service based application stack design, enabling ‘‘burst’’ capacity architecture to allow provider-
agnostic utilization of public cloud capacity  if  such capacity is  required. Our virtualization  technology
has been integrated with automation and orchestration  technology to create  a cloud environment  that
provides both Infrastructure and Platform as Service capabilities. These service based capabilities allow
us to dynamically expand our compute  capacity in  real time and provide the business with  a cost
effective and  nimble platform. By leveraging both private and  public  cloud  offerings,  we can provide
efficient, elastic, and cost effective compute resources  based on  the operational needs of our clients.
We  believe we are pioneers in the use  of big data technology  and high performance  compute
technology stack at the point of care  in our industry.

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Our platform is built utilizing an innovative enterprise infrastructure platform enabling  robust

performance scaling, strong security, high  availability, and advanced business continuity options. The
building blocks of this infrastructure  consist of the  following:

• Multiple data centers connected by redundant high-speed WAN connections;

• High competency and utilization of virtualization  technologies;

• Rapid provisioning of computing capabilities to support the  dynamic  elasticity needed to support

the variable computing needs of the application;

• Measured service to optimize resource utilization  and provide transparency  of  the utilized

services;  and

• Available hosting facilities providing physical  structure compliance with  Federal Information

Security  Management Act, or FISMA,  standards.

The following diagram provides a high-level  view of our key platform elements.

20MAR201510544395

Disaster  Recovery

Our contingency program is designed to provide an immediate response  and subsequent  recovery

from unplanned business disruptions. Supported by our Washington,  DC Metro, Atlanta Metro, and
Northern Virginia data centers, our contingency program provides  a  coordinated emergency response
foundation across the organization. The program includes business continuity, emergency occupant,
security incident response, and disaster  recovery plans that encompass all areas  of our  technology and
business operations. These interrelated processes  align to provide maximum  protection and risk
mitigation. In addition to company-wide  plans,  specific details on  event response and subsequent
business recovery actions and activities  are included  within each  respective business unit plan.

Network Operations Center

We  maintain a central network operations center, or NOC,  where systems  are monitored to ensure

proper operation and capacity utilization. The NOC  monitors and collects information  about a

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multitude of technology operating metrics regarding system load and status. In  conjunction with  the
rapid provisioning capability, automation,  and standardization, the NOC provides  us  with the
automated capabilities to oversee and  manage our technology resources in order to meet business
demands.

Infrastructure Certification and Compliance

We  leverage third party attestations to  test and validate our technology controls and  operating
framework. Among these attestations,  a  nationally  recognized professional services  firm  has conducted
an annual Statement on Standards for  Attestation Engagements, or  SSAE, No. 16, Reporting  on
Controls at a Service Organization audit of  our  toolsets and  infrastructure for the last several years. We
also undergo third party audits and assessments as required  by our clients.

Privacy Management and Data Security

Protected health information is perhaps  the most sensitive component of personal information. It

is highly  important that information about  an individual’s healthcare is properly and  thoroughly
protected from any inappropriate access,  use and disclosure.  Given the industry vertical in which  we
operate, we realize the importance of  the safety and sensitivity of personal health information. We have
been a trusted partner to our clients and  are  committed to ensuring  the security and privacy of our
client data, enterprise data, and our  systems through  the application of highly trained personnel, robust
processes, and technology. Our privacy and security management  includes:

• governance, frameworks, and models to promote  good decision making  and accountability. Our

comprehensive privacy and security program is  based on industry practices including  those of the
National Institute of Standards and Technology,  the Control  Objectives for Information and
Related Technology, Defense Information Systems Agency,  and FISMA;

• an internal security council, which  advises  on and prioritizes the development  of information

security initiatives, projects, and policies;

• a layered approach to privacy and security management  to  avoid single points  of failure;

• ongoing evaluation of privacy and  security practices to promote  continuous  improvement;

• use of safeguards and controls including:  administrative, technical, and physical  safeguards;

• collaboration with our clients on best security and privacy practices; and

• working closely with leading researchers, thought leaders,  and policy makers.

Our Platforms’ Components

Our platforms are composed of analytical and data-driven intervention components that

collectively comprise a fully integrated suite of systems  designed, developed, and maintained to achieve
client value. The following are our key  toolsets that  we use to deliver our client solutions.

Data Integration Toolsets

iPort(cid:5).

iPort is our data integration and management  process toolset.  This proprietary toolset

leverages a decade of dataset extraction,  transform, and  load experience,  in combination with  data
format insights gained from analysis of our  extensive MORE2 Registry(cid:4) dataset, to enable high volume
data integration at enterprise scale. Applying more  than 1,100 data integrity checks constructed from
the analysis of data feeds that have constituted the 9.2  billion  medical events within  the MORE2
Registry(cid:4), iPort(cid:5) is able to manage data integration  through an advanced exception rules processing—
thus  empowering both high throughput  rates and accuracy.  With  data feed profiles monitoring for

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characteristics ranging from receipt timing,  content, and format, to referential integrity, and  trend
consistency,  iPort(cid:5) processes the integration  of  thousands of data feeds received  by  us  while
maintaining state-of-the-art security protocols  and  HIPAA  compliance.

EHR Integration Engine. Our EHR interoperability is a capability that enables us to  both (a) push

patient-specific and provider-specific data  and analytical results to EHR platforms, and  (b) aggregate
clinical data from patient-specific and provider-specific content within  EHR platforms in a highly
efficient manner. Designed to achieve these tasks  within both cloud-based and single-install  EHR
environments, our interoperability enables both the  capture of clinical data and the delivery of
data-driven interventions at the clinical  point-of-care  within the workflow  of  the clinical  environment.

Advanced  Analytics  Toolsets

In addition to the innovative analytics  capabilities  discussed  above under ‘‘—Our  Platforms—

Advanced Analytics,’’ our data analytics  platform  includes the following key toolsets to facilitate our
provision  of data analytics services to our  clients:

Predictive Clinical Insight System (PCIS(cid:5)). PCIS(cid:5) identifies the diagnoses and comorbidities that
may exist for a patient but which are  incompletely  or improperly reflected within  the clinical  profile of
the patient as known to the patient’s health plan.  The PCIS(cid:5) system  is designed  to  evaluate patients
for undocumented conditions, worsening  conditions,  and  uncoded  conditions that are important for the
effective ongoing management of the patient. Each  of these gaps  represents a potential incongruence
between the ‘‘data picture’’ and the ‘‘true clinical picture’’  of  the patient. These  gaps, if unresolved, can
prevent the proper care and resources  to  be  directed to the respective patient, as well  as cause health
plans to recognize significant financial losses due  to  reimbursement inaccuracy, failed quality
improvement goals, and utilization waste.  Upon identifying each disease and  comorbidity  incongruence,
PCIS(cid:5) generates and reports a potential  impact,  probability, and prioritization for the resolution of
each  gap. Evidence of unconfirmed diagnosis, worsening disease  states,  overlooked  chronic  conditions,
implications of durable medical equipment,  absences of coding specificity, and  coding combinations are
but a few examples of categorical analysis that are undertaken by PCIS(cid:5).

Quality Spectrum Insights Suite (QSI(cid:4),  QSFD(cid:4) and  QSCL(cid:4)). These toolsets provide a flexible
run-time engine and user-friendly tools  for the design, development, and  deployment  of a broad set of
healthcare data analytics across the spectrum  of  clinical  and quality outcomes, healthcare  utilization,
spending patterns, provider and network  performance, and patient risk profiles. The advanced graphical
user interface (provided through Quality  Spectrum Flowchart  Designer, or QSFD(cid:4)) empowers clients’
clinical, product development, and research staff to achieve  superior analytical functionality without
having advanced statistical, epidemiological, or programming  experience.

QSI(cid:4) operates on both traditional relational database architectures, as  well as on advanced big
data  architectures  within  the  QSCL(cid:4) and  QSI(cid:4)-XL versions of the system. Core to its  architecture is a
proprietary Massively Parallel Processing (MPP) engine  utilizing  a  Shared Nothing processing approach
that scales linearly with additional processors, and a  highly scalable grid storage array, enabling  the
development of an exceptional generation of toolsets driven  by near-real time  analytics across extremely
large datasets.

Monthly Member Detail Map (MMDM(cid:5)). The MMDM(cid:5) aggregates analytical outputs  of  other
analytical toolsets to arrive at a coordinated gap resolution plan  informing intervention  strategies to
resolve gaps in care, quality, and financial performance  across large populations. To achieve this, the
MMDM(cid:5) uses targeted patient-specific, site-specific, and  provider-specific predictive analytics to
enable and direct the right intervention for  the right patient, in the right  venue, at  the right time. In
addition to layering, prioritizing, and  chronologically orchestrating data-driven intervention plans, the
MMDM(cid:5) also enables the coexistence of Inovalon-driven analytics  alongside client and  third-party

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initiatives. The analytical processes necessary to assemble the  separate  outputs  of  other analytical
toolsets and creating the MMDM(cid:5) output are  highly complex but highly  valuable in translating such
disparate analyses into a practical operating plan to achieve positive impact for the provider and
patient.

Intervention  Toolsets

ePASS(cid:4). Our electronic patient assessment solution  suite,  or ePASS(cid:4), is a web-enabled,
point-of-care decision support tool designed  to  deliver  both patient-level insight and  guided clinical
decision support. Through the use of ePASS(cid:4), the point-of-care clinical provider is able to access
patient-  specific information and is guided  through  data-driven topics for their  consideration.

The ePASS(cid:4) tool offers clinicians insight into the patient profile analytically compiled from claims

data (e.g., procedures, admissions, diagnoses, durable medical equipment, nursing homes, etc.),
prescription drug data, laboratory data, clinical data, and patient  reported data. Additionally,  the
outputs from our analytical processes  translate  into  patient-specific questions and guidance within the
ePASS(cid:4) toolset availing the clinician  to  potential concerns around disease, quality, utilization,
medication adherence, preventative medicine, patient education, and  many other areas  of focus. In
addition to its core functionality, ePASS(cid:4) is easily configured to allow custom analytics, question sets,
and testing follow-up to be incorporated  for specific needs.  ePASS(cid:4) patient-specific, point-of-care
documentation and decision support capabilities generates medical  record documentation in a
regulatory-compliant format to support  treatment plans,  continuity  of care, and  patient  data  accuracy.
Ultimately, the use of ePASS(cid:4) patient data access  and  decision support capability results in not only a
more comprehensive clinical encounter,  but a  more efficient  encounter.

Site Review Support Application (SRSA(cid:5)). SRSA(cid:5) coordinates clinical data collection at facilities

across the nation. To achieve this, as  a first step, SRSA(cid:5) orchestrates the determination of  which
clinical data medium and transfer modality may be most  efficiently achieved (e.g., remote EHR  access,
EHR data export, fully integrated EHR  interoperability, paper-based medical  records, etc.). Once data
mediums are determined, SRSA(cid:5) undertakes necessary steps of facility  communications, onsite
scheduling, data abstraction, review, and quality control. During the  fourth quarter of  2014, Inovalon
launched the next generation of SRSA(cid:5), known as SAFHIRE(cid:5). This next generation of SRSA(cid:5)
advances our ability to aggregate, quality  control, and process  clinical data more  efficiently and on a
greater scale than ever before, enhancing  the ability  to  interact with clinical  facilities  more effectively
and load balance workflows across Inovalon’s nationwide presence.

Integrated Data Collection Tool (iDCT(cid:5)). The iDCT(cid:5) facilitates the accurate and efficient

recordation of clinical information into  discrete data elements from a wide variety of clinical data
sources. The iDCT(cid:5) incorporates both hard  and  soft error correction and quality  control capabilities
supporting the comprehensive data review  and audit trail development  process. Deployed  in both
cloud-based configurations and through  an ‘‘occasionally connected’’  mobile configuration, the iDCT(cid:5)
allows for clinical data abstraction in large  volumes.

Integrated Telephonic Communication  Coordinator  (iTCC(cid:5)).

In order to achieve effective provider

and patient engagement, outbound and  inbound communications must  be highly targeted based  upon
analytics and informed with integrated  patient and provider  profiles to make communications effective
and efficient. iTCC(cid:5) supports this communication to ensure that  value is delivered and program  goals
are achieved for clients. The iTCC(cid:5)  manages the  communications and  logistics of  the following  value
delivery  modalities:

• Encounter  Facilitation: Through traditional and electronically generated letters and targeted
telephonic  outreach,  iTCC(cid:5) connects patients with providers to improve  care management,
clinical outcomes, and prospective reimbursement rates.

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• Supplemental Patient Encounter: In certain situations, patients are unable  to  participate in a

traditional office encounter within a desired or  optimal timeline. For these cases, a Supplemental
Patient Encounter (e.g., in-home encounter, retail clinic encounter, or other  facility enabling a
clinician and patient face-to-face encounter opportunity  to occur)  can  be  performed to achieve
patient assessment, care, quality, documentation,  and other goals of an  analytically-driven and
data-driven  encounter.  iTCC(cid:5) manages the  process of  coordinating such encounters  when this
type of  intervention is indicated by our analytics.

• Patient Education Outreach: iTCC(cid:5) supports data-driven outreach in  written  and  telephonic
modalities to educate a patient regarding their health  issues and to support  patient-specific
self-management of their conditions by  guiding patients  to  community resources, providing
coaching, and providing health education and  health literacy support.

Business  Processing  Toolsets

Claims Aggregation, Analysis and Submissions system,  or CAAS(cid:5). CAAS(cid:5) provides comprehensive

claims data warehousing and processing  to support government-mandated data submissions and  cost
reporting. It supports the integration of data in  the raw, native format  with strong data quality
oversight to ensure ETL data accuracy.  As a component of regulatory  compliance, the  CAAS(cid:5) system
manages the formulation of de-identified  patient-level datasets and provides a solution to manage and
respond in a timely manner to rejected, edited records/reports from HHS.

CAAS(cid:5) serves as a staging warehouse and processing system where all pertinent submission data

is stored, and on which analytics are  run to identify  the data appropriate  for submission  including:

• The maintenance of longitudinal matching between  the de-identified submission data and the
identified data within the CAAS(cid:5) data warehouse to achieve full lineage  and auditability;

• The identification of eligible claims for risk  adjustment calculations,  and codification/indexing of

claims excluded from calculations for quality assurance analysis;

• The replication of HHS risk models  to  calculate  risk  scores  based upon  available data;

• The assignment of patients into models  and risk score calculation categories;

• The calculation of risk score components  including  demographic  factors, Hierarchical Condition
Categories, or HCCs, HCC groups, interactions, severity adjustment, and cost sharing reduction
adjustments;  and

• Accumulation calculations of patient-specific costs against  attachment  points and caps for

reinsurance  submissions.

INDICESTM. Our INDICES(cid:5) toolset is an enterprise-level,  web-enabled business intelligence
reporting toolset that provides visualization of data and results to authorize client users via dashboards,
reports, and ad hoc queries. INDICES(cid:5)  is built on online analytical processes (OLAP)  technologies to
integrate our clients’ data (e.g., patient, enrollment, lab results, pharmacy, claims, etc.), the  results from
our  data analytics and data-driven interventions, and benchmark information from our MORE2
Registry(cid:4), to provide our clients with the  ability to gain  insight into the  multiple facets of  their patients,
providers, and facility network. INDICES(cid:5) supports our clients’ goals to  improve the  quality of care
provided to patients, drive financial performance, and  aid  in the support of  their strategic business and
care decisions.

In addition to enabling real-time insight  into  common  considerations such as utilization, member
demographics, and financial performance  across populations and  customized cohorts, the  INDICES(cid:5)
toolset also provides valuable business intelligence  into  the analysis  of highly  complex and valuable
considerations in healthcare. For example, INDICES(cid:5) can provide users patient- level risk

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sub-segmented by plan-defined characteristics; population, cohort, and patient-level premium revenue
and risk-adjusted revenue sub- segmented by plan-defined characteristics; population, cohort, and
patient-  level reinsurance accumulation sub-segmented by  plan-defined  characteristics; population,
cohort, and patient-level medical loss ratios sub-segmented by  plan-defined  characteristics; and
population, cohort, and patient-level Edge  Server processing analysis and results reconciliation. Further,
INDICES(cid:5) provides insight into highly  sophisticated  analytics such  as quality outcome  score
projections for future reporting periods  which necessarily take  into consideration the impact of national
score projections on individual Star rating thresholds as set by  CMS.

Our Clients

For over 16 years, we have provided  quality  services to our clients.  During that time, we have built

a leading position and have become a  true  thought  leader and innovator  in our industry. We have
achieved significant scale, and we believe that we  play  a key role in the U.S. healthcare  market. During
2014, we had more than 100 clients providing services to approximately 200  patient  populations through
hundreds of separate statements of work. Our clients include the largest health  plans in the nation, 17
of the top 25 health plans by size as  reported by Atlantic Information  Services, accreditation
organizations, physician organizations, pharmaceutical companies, academic institutions, and  group
purchasing organizations. For the year  ended December 31, 2013,  Blue Cross  Blue Shield  of  Michigan,
EmblemHealth, HealthFirst, and WellCare each accounted for  between  10% and  12% of our total
revenue. For the year ended December 31, 2014, each  of  these clients remained significant clients of
ours; however, as our company grew,  they were no longer greater  than 10% of our revenue, while
Independence Blue Cross and Anthem  (formerly  known  as WellPoint) each  expanded  their business
with us to account for between 11%  and 12% of our total revenue during the year. During 2014, we
provided services to a broad and diverse  group of clients of various sizes in markets around  the
country.

Client Services Support

Because our analytics and data-driven intervention services  speak  to  a  complex set  of industry
pressures, we have chosen to structure  our client  services  organization around  associates  with industry-
leading subject matter expertise. This  approach  affords our  clients the opportunity  to  leverage their
client services support as consultative partners, providing greater opportunity  to  maximize the value
clients  receive from our platforms. By interacting with our clients in this manner,  we are  able to
leverage  our associate industry-specific knowledge to better  anticipate client  needs  and identify
opportunities for our clients in the markets they serve. We believe our clients highly  value this
differentiated approach and, along with  it, the industry, technological, and product  expertise our
associates  possess.

Client services support teams are assigned to our clients,  and receive support from client service
general managers and their teams of  subject matter experts. The client service  general managers are
responsible for the end-to-end delivery of our  solutions  and contractual commitments.

Sales and Marketing

We  believe that our sales and marketing initiatives are key to capitalizing  on our significant  market

and growth opportunities. While we have  successfully leveraged our  sales and marketing as  we have
grown, we believe that additional strategic investments  in sales and marketing will enable  us  to
increasingly seize on the healthcare industry’s need  for data analytics  and  data-driven  intervention
services.

26

We  sell our platform primarily through  three avenues:

• Business development led by product and management personnel: We benefit significantly from the

subject matter expertise, market credibility, thought leadership, and relationships of our
executives, senior management, and product leaders within the  industry.  They have  played,  and
are expected to continue to play, a significant  role in  the establishment  and  ongoing
development of our client relationships.

• Business Development led by dedicated  sales personnel: We have a dedicated, direct sales team

which  is comprised of focused field sales professionals who are organized principally by
geography and product type. Our dedicated sales  personnel are supported by a sales operations
staff,  including product technology experts, lead  generation personnel, and sales  data  personnel.

• Business development led by strategic channel relationships: We increasingly are developing and

expect to expand our use of strategic partnerships and channel relationships for the
establishment and development of new and  existing clients.

Our marketing and communications strategies are centered on  initiatives that drive awareness of

our  company and capabilities. These  initiatives include:  educating the market about  our company
broadly; hosting speaking engagements;  disseminating articles discussing data trends  and metrics, and
strategic interfacing with key business  and trade media personnel. We employ a broad array of specific
events to facilitate these initiatives, including but not limited to:

• Sponsorship and partnership of key industry conferences;

• Client-focused events and programs;

• Hosting our annual Client Congress  highlighted by healthcare leaders, industry icons  and senior

government officials sharing best practices,  strategies, and trends;

• Web  and social properties,  digital and  video content  marketing, creative online advertising, and

blogs; and

• Hosted webinars, direct mail, analyst  relations, and media relations.

In addition, in order to enhance our  value proposition,  our sales and marketing staff develop best

practices tools, case studies, and educational materials to drive deeper client utilization and
engagement.

Operations

Our operations are divided into two groups. Our IT  operations group manages the process steps

from data receipt through to the generation of analytical  outputs. Our services operations group
manages the process steps applied to achieve impact through our  data-driven intervention platforms.

IT Operations Group

We  achieve excellence in the operation of our technology based on a foundation of  service
management aligned with data integration, data provisioning, system support, and security operations.
These operational processes are measured clearly through a framework of key performance indicators,
which  seek to provide an optimal level of  transparency and control.

We  have implemented a rigorous command and control structure  for maintaining availability of
production systems and ensuring the  security  of technology  infrastructure. Our NOC is responsible for
monitoring network and systems, security  incident response, and  management and communication as
well as the oversight of planned system maintenance.  The personnel of the  NOC  are also responsible
for invoking our business continuity plan when appropriate. 

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The security operations within our NOC maintains the confidentiality, integrity,  and availability  of
our  production systems and technology infrastructure by maintaining security  situational awareness, as
well as coordinating security incident  response and proactively protecting  sensitive data. The security
operations team utilizes a variety of tools  and techniques to identify,  contain, remediate,  and gather
intelligence on both known and emerging technology  threats. Reports are  tracked through automated
event management triggers and communicated to leadership through our  business service management
layer.

We  have a comprehensive framework for managing change control, problem management,  incident

and event management, service management, and production operations.  We use  a defined  quality
change control management system for managing  technology changes.

Product support integration across all  of  our solutions  enables commonality  of processes—allowing

our  clients to benefit from increased technology operational efficiencies.  Regardless of the  efficiencies
achieved, we are continuously enhancing  our technology  product operations through the  dedication of
the process automation and performance assurance team focused on designing and deploying
zero-touch  capabilities.

Services Operations Group

Many of our clients utilize the analytical outputs of our platform to feed  into  their own internal

systems to achieve value within the provider and  patient base. Other  clients  license our data-driven
intervention platforms to facilitate the realization  of  value from our  analytics. For still other clients, our
service support personnel operate our  data-driven  intervention platforms to deliver end-to-end  value
realization. For these clients, through  the implementation of our sophisticated platforms, we leverage
our  analytical output to provide data-driven intervention  support services at  the varying points of  care
necessary to achieve the goals of our clients.  This unique end-to-end  approach implements the  solutions
necessary to turn insight into meaningful impact and realized value  on a national scale.

One  of the centerpieces of our services operations is our strong management  systems which serve

as vehicles to drive transparency, ownership and execution. We enable our management systems to
allow general managers and operational Leaders  the ability to ‘‘see  around the corner,’’ and  be
ambidextrous in how they balance achieving efficiency  gains while  also focusing  on exceptional client
value delivery.

Competition

We  compete with a broad and diverse set of businesses.  We believe the competitive  landscape  is

highly fragmented with no single competitor offering similarly expansive  capabilities  and solution
offerings in healthcare data analytics and  data-driven interventions. Our primary competitive challenge
is to demonstrate to our existing and  potential clients the  value of utilizing  our platforms rather than
developing or assembling their own alternative capabilities. However, we  believe that the combination
of our competitive strengths and successful culture of  innovation, including our industry-leading
analytics and data asset, the time-tested and real-world-tested nature  of our  platforms,  and subject-
matter expertise of our associates, make  it time  and cost  prohibitive for  our clients to replace or
replicate all that we offer without facing material  risk.

The competitive landscape can be characterized  by the  following  categories of companies that

provide capabilities or solutions that  compete  with one or more components of our platforms:

• Providers of enterprise-scale, industry agnostic  IT solutions, such as Oracle, Dell, SAP, SAS, and

IBM;

• Large-scale IT consultants and third-party service providers, such as Accenture and Deloitte

Consulting;

• Large-scale healthcare-specific solutions  providers,  such as McKesson, OptumHealth, Truven,

and Verisk;

• Point solution providers, such as DST Health,  The Advisory Board, Alere, Altegra, Matrix,

edifecs,  and Silverlink. 

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Thought Leadership and Subject Matter  Expertise

Industry-Leading Research Team. Our research team has significant research experience that

includes advanced econometric and predictive modeling  expertise, and  the development  and
implementation of clinical research designs.  The team  includes PhDs in  Economics/Econometrics,
Pharmacy, Molecular Genetics, Psychology, and Public Health, multiple MS degrees in Social  Medicine
and Healthcare Administration, Experimental Psychology, Economics, and  Biostatistics, experienced in
big data and geo-mapping. In addition, dedicated medical doctors on  the team and contributing
medical doctor personnel within the broader company are dedicated to the  research  and development
of our technologies.

Our subject-matter experts are sought-after  for research focusing on:

• Health economics and outcomes research and  population health studies;

• Evaluating comparative effectiveness of health plan programs, practice groups,  and treatments;

• Development and testing of new quality  performance  measures;

• Assessing cost effectiveness of medical  care  and interventions;  and

• Identifying meaningful impact in clinical  outcomes  and  financial performance.

Industry-Leading  Database  Resources. Our research group combines advanced  modeling and
statistical analysis expertise with the power of our  MORE2 Registry(cid:4). Additionally, the research  team
leverages a wide range of healthcare  database resources, including PHARM data, Area Health
Resource Files, survey databases, market source  geo data  including detailed socioeconomic  and
sociodemographic data at the zipcode  level,  household and individual level, cost data, and other health
data files.

Strategic  Partnerships. Our research team has developed relationships throughout  the healthcare
service delivery community. This has resulted in  a variety  of funded research engagements  that  have
provided valuable insight into the healthcare challenges facing  stakeholders within the healthcare
industry from payors to regulators, health plans  to  practice  groups, and pharmaceutical companies to
trade associations. The following highlights some of this work.

National Committee for Quality Assurance: NCQA is a not-for- profit organization  dedicated to

improving healthcare quality. NCQA  has played a key role in driving improvement throughout the
healthcare system and helping to elevate  the issue of healthcare quality  to the  top of the  national
agenda. NCQA has repeatedly contracted our research team  to  assist  with quality measure testing  work
beginning in 2010. The research team has utilized our  large nationally representative Medicare
Advantage database to develop and/or  validate several  key  quality measures  for NCQA:

For a  CMS contract, NCQA subcontracted  with us to assist with testing  and refining the  high
profile quality measure, Health Plan All-Cause Hospital Readmission measure, or PCR, which has been
adopted by CMS for the Five Star quality  measurement program, giving purchasers,  including CMS,
additional insight into the quality of care  provided to Medicare beneficiaries.

NCQA has also subcontracted with us  to  assist in testing and refining a new measure of

hospitalizations for potentially preventable  complications (HPC)  by testing alternate  statistical models.
The final coefficients will be used by NCQA  to  calculate  case-mix adjusted rates, or expected rates, for
PCR and PAH measures at the H-contract  level to measure  plan performance.

We  supported NCQA to test two new overuse measures: (1)  Non-Recommended PSA-Based

Screening in Older Men and (2) Non-Recommended Colorectal Cancer Screening in  Older  Adults.
This work was presented jointly at the  Academy Health Annual  Research Meeting in San Diego in
June 2014.

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Industry Dual Eligible Study. Patients who are eligible for both Medicare and Medicaid, referred

to as Dual Eligibles, have been found to suffer  from health disparities in achieving high quality
outcomes of care compared to non-dual patients. In 2013 we  investigated this issue  and published the
industry’s largest study on this phenomena, entitled  ‘‘The  Impact of Dual Eligible Populations on  CMS
Five-Star Quality Measures and Patient Outcomes in Medicare Advantage Health  Plans,’’  released  on
October 30, 2013. This study was widely reviewed and prompted several industry  leaders to approach
the company and request further analysis  into  factors within the vulnerable population that statistically
impact the achievement of certain quality  outcomes  given the same quality of  care. Working  with the
senior management of multiple health plans  (encompassing  large, small, national, regional, publicly
traded, and non-profit organizations) and in consultation with CMS and other key stakeholders,
Inovalon is undertaking a more in-depth  analysis of 2.3 million Medicare Advantage  patients (28% of
whom are dual eligible) making it the  largest study  of its  type ever undertaken by the  industry to
examine these issues.

America’s Health Insurance Plan, or AHIP. This is the national trade association representing  the

health insurance industry. AHIP’s members provide health and supplemental benefits to more than
200 million Americans through employer-sponsored  coverage, the individual insurance market,  and
public programs such as Medicare and Medicaid.  AHIP’s Center for Policy and  Research  conducts  and
publishes original research and provides  analysis  and  commentary  on the research of others.  We have
been asked to collaborate with AHIP  on a variety of research efforts,  including the  study of Medicare
Advantage readmissions which became one of the largest studies  of  this type ever  performed. This work
resulted in the publication of this research within the American Journal of Managed Care in  2012:
Lemieux J, Sennett C, Wang R, Mulligan  T,  Bumbaugh  J.;  Hospital Readmission Rates in Medicare
Advantage  Plans. American Journal of Managed Care. 18(2) 2012: 96-104.

The Heart Rhythm Society, or HRS. This is a leading international organization  in science,

education, and advocacy for cardiac arrhythmia professionals and patients. HRS engaged our research
team to test a new measure for heart rhythm care, ‘‘cardiac tamponade and/or pericardiocentesis
following  atrial  fibrillation  ablation.’’ Our  team leveraged  our datasets and analytical  platforms  to
generate physician and facility level measure scores  using a  three year rolling average criteria to
support performance gap, validity, and reliability testing for submission to the NQF. This research was
presented at the American Heart Association annual Quality Care Outcomes  Research conference in
Baltimore in June 2014.

Inovalon Research Team Conference Presentations: The research team further enhances our

contribution to improvement of health  care by publishing  and  presenting results impacting many diverse
areas of the nation’s health care delivery system. Over the  past  two  years  we have  presented  at
over 20 major academic, research, and  healthcare-related conferences and have published multiple
peer-reviewed manuscripts in widely  cited  industry journals.

Intellectual  Property

We  rely  on copyright, trademark, and trade secret  laws  as well  as confidentiality agreements,
licenses, and other agreements with employees, consultants, vendors, and customers.  We also seek to
control access to and distribution of  our proprietary  software, confidential information  and know- how,
technology, and other intellectual property. Historically,  because our initial technological  innovations
were primarily algorithmic in nature,  these innovations were well  suited to trade secret protection.
Accordingly, and due to the complex, time intensive, and costly patent process, with somewhat limited
utility for business processes, the use  of patents has not been compelling for us. However,  we have
begun to seek patents recently and expect to continue  to  do so in the future.

We  own and use trademarks in connection with  our  applications and  services,  including both
unregistered common law marks and  issued  trademark registrations in the  United States. Our material

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trademarks, service marks and other marks include:  CAASTM, CARA(cid:4), Caresync Advantage,
CCS Advantage(cid:4), CEDITM, ChaseWiseTM, Circle Logo(cid:4), Data-Driven Improvements in  Health CareTM,
Distributed  AnalyticsTM, EMR AccelerationTM, eCAAS Advantage(cid:4), ePASS(cid:4), Healthcare Empowered(cid:4),
Healthier  Members,  Healthier  Business(cid:4),  HEDIS Advantage, HCC SurveillanceTM, HIX Foundation(cid:4),
iDCTTM, INDICESTM, Inovalon, Inovalon—US, Inovalon—EU,  Inovalon Healthcare Empowered  (and
Spiral Design to left)—EU, Inovalon  (and Spiral Design  on top), Inovalon  (and Spiral Design to left),
Inovalon Healthcare Empowered (and  Spiral Design on  top), Inovalon  Healthcare Empowered  (and
Spiral Design to left)—US, Inovalon Healthcare Empowered (wordmark), Insights: a business
intelligence  solution,  iPORTTM, iTCCTM, MORE2 Registry(cid:4), PCISTM, Prospective Advantage(cid:4), QSCL(cid:4),
QSFD(cid:4),  QSI(cid:4), SRSATM, Star Advantage(cid:4), Turning Data into Insight and Insight into  Action(cid:4), and We
See SolutionsTM. We also have trademark applications pending to register marks in the United States
and European Union.

Our Employees

As of December 31, 2014, we had a total of  2,474 associates across four  areas: Technology,
Innovation and Product, Data-driven  Client Services, and Selling,  General  and Administrative. There
were 1,565 full-time associates and 909  part-time associates. None of our associates are represented by
a labor union, and all of our associates currently work  in the U.S. and its territories (Puerto  Rico), and
we consider our current relations with our  associates  to  be good.

Requirements Regarding the Privacy and Security of  Personal Information

HIPAA  and Other Privacy and Security Requirements. There are numerous U.S. federal and state

laws and regulations related to the privacy and security  of  personal  information. In particular,
regulations promulgated pursuant to  HIPAA establish privacy and  security standards that limit the  use
and disclosure of PHI and require the implementation of administrative,  physical, and technical
safeguards to ensure the confidentiality, integrity,  and  availability of individually identifiable health
information in electronic form. Our health plan  customers, as well as healthcare  clearinghouses and
certain providers with which we may  have or may establish business relationships, are covered entities
that are regulated under HIPAA. HITECH and the Omnibus Final  Rule  significantly expanded
HIPAA’s privacy and security requirements. Among other  things,  HITECH and the Omnibus Final Rule
make HIPAA’s privacy and security standards  directly applicable to ‘‘business associates,’’ which  are
independent contractors or agents of covered entities that create, receive, maintain, or  transmit PHI  in
connection with providing a service for or  on behalf  of a covered  entity. Under HIPAA and our
contractual agreements with our customers, we are considered a ‘‘business  associate’’ to our customers
and thus are directly subject to HIPAA’s  privacy and security standards. In order to provide our covered
entity clients with services that involve the use or disclosure  of  PHI, HIPAA  requires our clients to
enter into business associate agreements  with our clients. Such agreements  must,  among  other things,
require us to:

• limit how we will use and disclose  PHI;

• implement reasonable administrative, physical,  and technical safeguards to protect such

information from misuse;

• enter into similar agreements with our agents and subcontractors that have access to the

information;

• report security incidents, breaches,  and  other  inappropriate  uses or disclosures  of the

information;  and

• assist the customer in question with certain  of  its  duties under the privacy standards.

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In addition to HIPAA, HITECH, and their implementing regulations, we may be subject to other

state and federal privacy laws, including laws that  prohibit unfair privacy and  security practices and
deceptive statements about privacy and  security and laws that  place  specific  requirements on certain
types of activities,  such as data security  and  texting.  We  may also be subject  to  state medical record
privacy laws, which may be more strict than  HIPAA,  including  the laws  of the state of California.

Data Protection and Breaches.

In recent years, there have been a number of  well-publicized data

breaches involving the improper use  and  disclosure  of  individuals’ personal information. Many  states
have responded to these incidents by enacting laws  requiring holders of  personal information  to
maintain safeguards and to take certain actions in  response to a data breach, such as providing  prompt
notification of the breach to affected individuals and state officials. In addition, under HIPAA and
pursuant to our business associate agreement obligations, we must  report breaches  of  unsecured PHI to
our  contractual partners following discovery of the breach. Notification  must  also be made in certain
circumstances to affected individuals HHS and the media.

We  have implemented and maintain physical,  technical, and  administrative safeguards intended to

protect individually identifiable health information and have processes in place  to  assist  us in complying
with all  applicable laws, regulations, and contractual requirements  regarding the protection of these
data and properly responding to any security breaches or incidents.  Furthermore, in  many cases,
applicable state laws, including breach  notification requirements,  are  not preempted by the  HIPAA
privacy and security standards and are  subject  to  interpretation by various  courts and other
governmental authorities, thereby complicating our  compliance efforts.  Where a state law  is not
preempted by HIPAA, we may also be  subject  to  that state law’s requirements, in addition to our
obligations under HIPAA, HITECH,  and  their implementing regulations.  Additionally,  state and federal
laws regarding deceptive practices may apply to public assurances we give  to  individuals about  the
security of services we provide on behalf of our  contractual customers.

Other Requirements.

In addition to HIPAA, numerous other U.S. state  and  federal  laws govern

the collection, dissemination, use, access  to,  and confidentiality of individually identifiable health
information and healthcare provider  information. Some states  also  are  considering new laws and
regulations that further protect the confidentiality, privacy, and  security of medical records or other
types of medical information. Further, Congress and  a  number of states  have considered  or are
considering prohibitions or limitations on the  disclosure of medical or other information  to  individuals
or entities located outside of the United States.

Corporate  Information

Our executive offices are located at 4321  Collington  Road Bowie, Maryland 20716. Our telephone
number at our executive offices is (301) 809-4000 and  our  corporate  website is www.inovalon.com. The
information on, or accessible through, our  website is  not incorporated into  and does not constitute  a
part of this Annual Report on Form  10-K  or  any other report or document  we file with or furnish to
the SEC. We completed our initial public offering  in February 2015 and our  Class  A common stock is
listed on the NASDAQ Global Select Market under the symbol ‘‘INOV.’’

Available Information

We file our Annual Report on Form 10-K, Quarterly  Reports on  Form 10-Q, Current Reports on

Form 8-K, and all amendments to those reports  with the  SEC. You may obtain copies of these
documents by visiting the SEC’s Public Reference  Room at 100 F Street,  N.E.,
Washington, D.C. 20549, by calling the Securities  and Exchange Commission, or  SEC, at
1-800-SEC-0330 or by accessing the SEC’s website  at  www.sec.gov. In  addition,  as soon as reasonably
practicable after such materials are furnished  to  the  SEC, we make  copies  of  these  documents available

32

to the public free of charge through  our  website or  by  contacting our Secretary at  the address set forth
above under ‘‘—Corporate Information.’’

Our  Board  of  Directors  Corporate  Governance  Charter,  Code  of  Business  Conduct  and  Ethics,

and the charters of our audit committee, compensation committee, nominating and corporate
governance committee and security and  compliance committee  are all available in  the Governance
Documents section of the Corporate  Information section of our website.

Financial  Information

For required financial information related to our operations,  please  refer  to our  consolidated
financial statements, including the notes thereto,  included with this Annual  Report on  Form 10-K.

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Item 1A. Risk Factors

Set forth below are the risks that we believe are material to our  stockholders. You should  carefully
consider the following risks in evaluating  our Company  and our business. The occurrence of any  of the
following risks could materially adversely impact our financial condition, results of operations, cash
flow, the market price of shares of our  common stock and our ability to, among other things, satisfy
our  debt service obligations and to make  distributions to our stockholders, which in  turn  could  cause
our  stockholders to lose all or a part of their investment.  Some  statements  in this report including
statements in the following risk factors constitute forward-looking statements. Please refer to the
section entitled ‘‘Special Note Regarding Forward-Looking Statements’’ at the  beginning  of this  Annual
Report on Form 10-K.

Risks Related to Our Business

We may  not grow at the rates we historically  have achieved  or at all,  even if our  key metrics  may indicate
growth, which could have a material adverse effect  on the market price of our Class A common stock.

We  have experienced significant growth since 2011, with total revenues growing  from

approximately $239.7 million for the year  ended December  31, 2011 to approximately  $361.5 million for
the year ended December 31, 2014. Future revenues may not grow at these same rates or may  decline,
such as the approximate 1% revenue decline from  the year ended December 31, 2012 to the year
ended December 31, 2013. Our future growth will depend, in part, on our ability to grow our revenue
from existing clients, to complete sales  to  potential future clients, to expand our client  base  in the life
sciences industry and with provider organizations and  employer and private exchanges,  to  develop
direct-to-consumer services and to expand  internationally. We can provide no  assurances that we will be
successful in executing on these growth  strategies or  that, even if our  key  metrics,  such as trailing
12 month Patient Analytics Months (‘‘PAM’’), would indicate future growth,  we will continue  to  grow
our  revenue or net income. Our ability  to  execute on our  existing sales pipeline, create additional sales
pipelines, and expand our client base depends  on, among other  things, the  attractiveness  of  our  services
relative to those offered by our competitors, our ability to demonstrate the value of our existing  and
future services, and our ability to attract  and  retain a  sufficient number of qualified sales and marketing
leadership and support personnel. In  addition, clients  in certain industries in  which we have a more
limited presence, such as the life sciences industry, may be slower  to  adopt  our services  than we
currently anticipate, which could adversely  affect our results of operations and growth prospects.

If our existing clients do not renew their  agreements with us, renew at lower fee  levels, decline to  purchase
additional services from us, choose to purchase fewer  services  from us, or  terminate their  agreement  with us,
and we are unable to replace any lost revenue, our  business and operating results could suffer.

We  historically have derived, and expect  in the future to derive, a significant portion of  our
revenue from renewals of existing client  agreements and sales  of  additional services  to  existing clients.
As a result, achieving a high renewal rate  of our client  agreements and  selling  additional services to
existing clients is critical to our future operating results. It is  difficult  to  predict our client renewal rate,
and we may experience significantly more difficulty than we anticipate in renewing existing  client
agreements. Factors that may affect the  renewal rate for our services and our ability to sell  additional
services include:

• the price, performance and functionality of our services;

• the availability, price, performance  and functionality of competing services;

• our clients’ perceived ability to develop and perform the  services  that we offer using their

internal  resources;

• our ability to develop complementary services;

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• our continued ability to access the  data  necessary  to  enable us to effectively develop and  deliver

new services to clients;

• the stability and security of our platform;

• changes in healthcare laws, regulations  or trends;  and

• the business environment of our clients, in particular, reductions  in our clients’ membership

populations and budgetary constraints affecting our  clients.

Contracts with our clients generally have stated terms  of two to four years. Our clients  have no

obligation to renew their contracts for  our services  after the term  expires. In addition, our clients  may
negotiate terms less advantageous to us upon renewal, may renew  for fewer services, may choose to
discontinue one or more services under an existing contract, may exercise flexibilities  within their
contracts to adjust service volumes, or which could reduce  our revenue from these clients, which, for
example, occurred  during the second  quarter  of 2013. Our future operating results also depend, in  part,
on our ability to sell new services to  our existing clients. If our clients  fail  to  renew their agreements,
renew their agreements upon less favorable terms,  at lower  fee levels  or  for  fewer services, fail  to
purchase new services from us, or terminate  their  agreements  with us, and we are unsuccessful  in
generating significant revenue from new clients to replace any lost  revenue, our revenues may decline
and our future revenue growth may be  constrained.

If a  client fails to fulfill its obligations  under its agreements  with us, or permanently terminates
certain services or its agreement in its entirety prior  to  its expected completion date, whether  or not in
our  view permitted by the terms of the  agreement,  and revenue and cash flows  expected from  a client
are not realized in the time period expected or at all, our business,  operating results and  financial
condition could be adversely affected.

Our top clients account for a significant  portion of our revenues and, as a result,  the loss of one or more of
these  clients could materially and adversely  affect our business and operating  results.

Our top two clients individually accounted for 12%, and 11%, respectively, of our revenues for  the
year ended December 31, 2014. Moreover, our top  ten clients  accounted  for approximately 76%  of  our
revenues for the year ended December  31, 2014. The engagement between these clients  and us
generally  is  covered  through  multiple  separate  statements  of  work  (‘‘SOWs’’),  each  often  with  different
and/or  staggered  terms  which  are  all  multi-year  in  their  duration,  ranging  typically  from  two  to  four
years. We can provide no assurance that these clients will renew their existing contracts or all SOWs
with us upon expiration or that any such failure to renew will not have a material  adverse  effect  on our
revenue. For example, our revenue for the year ended  December 31,  2013 decreased by approximately
1% as compared to the year ended December 31,  2012, in part as a result of a  client’s decision to
discontinue several integrated solution  engagements during the second  quarter of 2013. If we lose one
or more of our top clients, or if one or more of these clients significantly decreases its  use of our
services, our business and operating results  could be materially  and adversely affected.

If we do not develop new services that are adopted by  clients, or  fail  to provide high quality support services to
our clients, our growth prospects, revenues and operating results could be materially and adversely  affected.

Our longer-term operating results and revenue growth will  depend in part on our ability to
successfully develop and sell new services  that existing and  potential clients  want and are willing to
purchase. We must continue to invest  significant resources in  research and  development in order to
enhance our existing services and introduce new high-quality services that clients and prospective clients
will want. If we are unable to predict or adapt to changes in  user preferences or industry  or regulatory
changes, or if we are unable to modify our services on a timely  basis in response to those changes,
clients  may not renew their agreements  with us, and our services may  become less attractive than

35

services offered by our competitors. Our  operating results could  also suffer if our innovations are not
responsive to the needs of our clients,  are  not  appropriately timed with market  opportunity, or are  not
effectively brought to market. Our success  also depends on successfully providing high-quality  support
services to resolve any issues related to our  services. High-quality education and client  support is
important for the successful marketing and sale of our services and  for the renewal  of  existing clients.
If we  do not help our clients quickly  resolve issues  and provide effective ongoing  support, our ability to
sell additional services to existing clients  would suffer and  our  reputation with existing or  potential
clients  would be harmed.

We cannot assure you that we will be able  to  manage our growth effectively, which could have a material
adverse effect on our business, results of  operations and growth prospects.

If we  are successful in expanding our client base and growing our  business, our existing  services
may not be as scalable as we anticipate,  and we may need to expend significant resources to enhance
our  IT infrastructure, financial and accounting  systems, and controls, and also hire a significant number
of qualified client  support personnel,  professional services  personnel, software engineers, technical
personnel, and management personnel in order  to  provide services to those new clients. As  a result,
our  expenses may increase more than expected,  which could adversely  affect our results  of  operations.
In addition, identifying and recruiting  qualified personnel  and  training them  in the use of our services
requires significant time, expense, and  attention, and  our  business  may be  adversely affected  if our
efforts to expand and train qualified  personnel do not generate a corresponding increase in revenues. If
our  existing services are not as scalable as  we anticipate  or  if we are unable to manage  our growth
effectively, the quality of our services and our reputation  may  suffer, which could adversely affect  our
business, results of operations and growth  prospects.

If our security measures fail or are breached and  unauthorized access to  a client’s  data is obtained,  our
services may be perceived as insecure, we may  incur significant  liabilities, our reputation may be harmed, and
we could lose sales and clients.

Our services involve the storage and transmission of clients’ proprietary information,  sensitive or

confidential data, including valuable intellectual  property  and personal information of  employees,
clients  and others, as well as protected  health information, or PHI, of our clients’ patients. Because of
the extreme sensitivity of the information we  store  and  transmit, the security features of our computer,
network, and communications systems  infrastructure are  critical  to  the success of our business. A
breach or failure of our security measures  could result  from a variety of  circumstances  and events,
including third-party action, employee  negligence  or error, malfeasance,  computer viruses,  cyber-attacks
by computer hackers, failures during  the  process of upgrading  or replacing software  and databases,
power outages, hardware failures, telecommunication failures, user errors,  or catastrophic events.
Information security risks have generally  increased in recent years because  of the proliferation of new
technologies and the increased sophistication and activities of  perpetrators  of cyber-attacks.  As cyber
threats continue to evolve, we may be  required to expend additional  resources to continue  to  enhance
our  information security measures or  to  investigate and remediate any information security
vulnerabilities. If our security measures fail or are  breached, it  could result in unauthorized  persons
accessing sensitive client or patient data (including PHI), a loss  of or  damage to our data, an inability
to access data sources, or process data  or provide our services to our clients.  Such  failures or breaches
of our security measures, or our inability to effectively  resolve  such failures or  breaches in  a timely
manner, could severely damage our reputation, adversely  affect client or investor confidence in  us, and
reduce the demand for our services from existing and potential  clients. In addition, we could face
litigation, damages for contract breach,  monetary penalties, or regulatory actions  for violation of
applicable laws or regulations, and incur  significant costs for remedial measures to prevent  future
occurrences and mitigate past violations. Although we  maintain  insurance covering certain security  and
privacy damages and claim expenses, we may not carry insurance or maintain coverage sufficient to

36

compensate for all liability and in any  event, insurance  coverage  would not address the reputational
damage  that could result from a security incident.

We  may experience cyber-security and other  breach  incidents that  may remain undetected  for an

extended period. Because techniques used to obtain  unauthorized access or to sabotage  systems change
frequently and generally are not recognized  until launched, we may be unable  to  anticipate these
techniques or to implement adequate preventive measures. In addition, in the event  that  our  clients
authorize or enable third parties to access their information  and  data that are stored  on our systems,
we cannot ensure the complete integrity or security of  such data in  our systems as we would not control
access. If an actual or perceived breach  of our security  occurs, or if we are unable to effectively resolve
such breaches in a timely manner, the  market  perception  of  the effectiveness of our security measures
could be harmed and we could lose sales  and clients, which could have  a  material adverse effect on  our
business, operations, and financial results.

Data protection, privacy and similar laws restrict access, use, and  disclosure of information, and failure to
comply with or adapt to changes in these  laws could materially and  adversely harm our business.

We  are subject to data privacy and security regulation  by  both  the federal government and the

states in which we conduct our business.  The Health Insurance Portability and  Accountability Act of
1996, and its implementing regulations, which we refer to collectively as  HIPAA, established uniform
federal standards for certain ‘‘covered  entities,’’  which include healthcare providers and health plans,
governing the conduct of specified electronic healthcare  transactions and  protecting the security and
privacy of PHI. The Health Information Technology  for Economic and Clinical Health  Act,  or
HITECH, which became effective on  February 17,  2010, and  an implementing regulation  known  as the
Omnibus Final Rule, which became effective  on September 23, 2013,  make HIPAA’s privacy and
security standards directly applicable  to  ‘‘business associates,’’ which  are independent contractors or
agents of  covered entities that create,  receive, maintain, or transmit PHI in connection with providing a
service for or on behalf of a covered entity. HITECH  also increased the civil and criminal  penalties
that may be imposed against covered entities, business associates,  and other persons, and gave state
attorneys general new authority to file civil actions for damages or injunctions in  federal courts to
enforce HIPAA’s requirements and seek attorney’s fees and costs associated  with pursuing federal  civil
actions.

A portion of the data that we obtain and  handle for or on behalf of  our clients is considered PHI

and subject to HIPAA because our clients are covered  entities under HIPAA  and we act as their
business associate. Under HIPAA and our  contractual agreements with our HIPAA-covered entity
health plan clients, we are considered  a  ‘‘business associate’’ to those  clients, and  are required to
maintain the privacy and security of PHI  in  accordance with  HIPAA and the terms of our agreements
with clients, including by implementing  HIPAA-required  administrative, technical, and  physical
safeguards. We have incurred, and will continue to incur,  significant costs  to  establish and maintain
these safeguards and, if additional safeguards are required  to  comply  with HIPAA or our clients’
requirements, our costs could increase  further, which  would negatively affect our operating  results.
Furthermore, if we fail to maintain adequate  safeguards,  or we use or disclose  PHI  in a manner not
permitted by HIPAA or our agreements with our clients, or if the  privacy or  security of PHI that we
obtain and handle is otherwise compromised, we  could  be  subject to significant  liabilities and
consequences, including, without limitation:

• breach of our contractual obligations to clients,  which may cause  our clients to terminate their
relationship with us and may result in potentially significant financial obligations  to  our clients;

• investigation by the federal regulatory authorities empowered to enforce HIPAA, which  include

the U.S.  Department of Health and Human  Services, or HHS, and the Federal Trade

37

Commission, and investigation by the  state attorneys general empowered  to enforce comparable
state laws, and the possible imposition of civil and criminal  penalties;

• private litigation by individuals adversely affected by any violation of HIPAA, HITECH, or

comparable state laws to which we are subject;  and

• negative publicity, which may decrease  the willingness  of current and potential future clients  to

work with us and negatively affect our sales and operating results.

Laws and expectations relating to privacy continue  to  evolve, and we continue to adapt to changing

needs. Nevertheless, changes in these  laws may  limit  our  data  access, use, and  disclosure, and  may
require increased expenditures by us  or may dictate that  we not offer certain types  of services. Any of
the foregoing may have a material adverse  effect on our ability to provide  services to our  clients and, in
turn, our results of operations.

Data protection, privacy and similar  laws protect more than  patient  information  and, although  they

vary by jurisdiction, these laws can extend  to  employee information, business contact information,
provider information, and other information  relating to identifiable individuals. Failure  to  comply with
these laws may result in, among other things,  civil and  criminal liability, negative  publicity, damage to
our  reputation, and liability under contractual  provisions.  In addition, compliance with such laws may
require increased costs to us or may  dictate that  we not offer certain types  of services in the  future.

The information that we provide to our clients could be  inaccurate or incomplete, which  could harm our
business reputation, financial condition, and  results of operations.

We  aggregate, process, and analyze healthcare-related data and information for  use by our clients.

Because data in the healthcare industry  is fragmented  in origin, inconsistent  in format,  and often
incomplete, the overall quality of data received or accessed in the healthcare industry is  often  poor,  the
degree or amount of data which is knowingly or unknowingly  absent or omitted can  be  material,  and
we frequently discover data issues and  errors during our data integrity checks.  If the analytical data that
we provide to our  clients are based on  incorrect or incomplete data  or if  we  make  mistakes in the
capture, input, or analysis of these data, our reputation may suffer and our  ability  to  attract and  retain
clients  may be materially harmed.

In addition, we assist our clients with  the management and submission  of data to governmental
entities, including CMS. These processes  and  submissions are  governed by  complex data processing and
validation policies and regulations. If  we fail to abide by such policies or  submit  incorrect or incomplete
data, we may be exposed to liability to  a  client, court,  or government agency that concludes that our
storage, handling, submission, delivery, or  display of health information or other data was  wrongful  or
erroneous. Although we maintain insurance  coverage, this  coverage may prove to be inadequate or
could cease to be available to us on acceptable terms, if at all. Even  unsuccessful claims could result in
substantial costs and diversion of management  time, attention, and resources. A claim brought against
us that is uninsured or under-insured  could harm our business, financial condition, and results  of
operations.

Our business is principally focused on the healthcare industry, and factors that  adversely  affect the  financial
condition of the healthcare industry could consequently affect our business.

We  derive substantially all of our revenue from clients within  the healthcare industry. As a result,
our  financial condition and results of operations could be adversely  affected by conditions  affecting the
healthcare industry generally and health  systems  and payors in particular. Our  ability to grow will
depend  upon the economic environment of the healthcare industry, as well  as our ability to increase
the number of services that we sell to  our clients. Furthermore, we may  not become aware in a  timely
manner of changes in regulatory requirements affecting  our business, which could result in us taking, or
failing  to take, actions, resulting in noncompliance  with state or federal regulations.

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There are many factors that could affect the purchasing  practices, operations and,  ultimately, the

operating funds of healthcare organizations,  such as reimbursement  policies  for healthcare expenses,
consolidation in the healthcare industry,  and regulation,  litigation, and general economic conditions. In
particular, we could be required to make unplanned modifications to our services  or could suffer delays
or cancellations of orders or reductions in  demand  for our  services  as a  result of changes in  regulations
affecting the healthcare industry, such  as  any increased regulation by  governmental agencies,  changes to
HIPAA  and other federal or state privacy  laws,  laws relating  to  the tax-exempt status of many of our
clients  or restrictions on permissible  discounts,  and  other  financial  arrangements.  It is unclear  what
long-term effects the general economic conditions will have on the healthcare industry, and  in turn, on
our  business, financial condition, and results of operations.

Consolidation in the industries in which our  clients  operate  may result in certain clients discontinuing their
use of our services following an acquisition  or merger, which could  materially  and adversely affect  our
business and financial results.

Mergers or consolidations among our clients  have in  the past and could  in the future reduce the

number of our existing and potential clients.  When  companies consolidate,  overlapping  services
previously purchased separately are typically  purchased only once  by the combined entity,  leading  to
loss of revenue for the service provider. If  our clients merge  with or are acquired by other entities  that
are not our clients, they may discontinue their  use of  our services.  There  can be no assurance  as to the
degree to which we may be able to address the  revenue impact  of  such consolidation. Any of these
developments could materially and adversely affect our business and financial  results.

Our proprietary applications may not operate properly, which  could damage  our reputation, give rise to a
variety of claims against us, or divert our  resources from  other purposes, any of which could harm our
business and operating results.

Proprietary software and application development  is time-consuming, expensive, and complex,  and

may involve unforeseen difficulties. We may encounter  technical obstacles,  and it is  possible that we
discover additional problems that prevent our  proprietary  applications from operating  properly. If  our
applications and services do not function reliably or  fail to achieve client expectations  in terms of
performance, clients could assert liability claims against us  and attempt to cancel  their  contracts with
us. Moreover, material performance problems, defects, or  errors in our existing  or new  applications  and
services may arise in the future and may  result  from, among other things, the lack of interoperability of
our  applications with systems and data  that we did  not  develop and the  function of which  is outside of
our  control or undetected in our testing. Defects or errors in our applications might discourage existing
or potential clients from purchasing services  from us. Correction of  defects  or errors could prove to be
time consuming, costly, impossible, or impracticable. The  existence of errors or defects in  our
applications and the correction of such errors  could divert  our resources from other matters relating to
our  business, damage our reputation,  increase our costs, and have  a material adverse effect on  our
business, financial condition, and results  of operations.

As  a  result of our variable sales and implementation cycles, we  might not be able to recognize revenue to  offset
expenditures, which could result in fluctuations in our quarterly  results of  operations or otherwise adversely
affect our future operating results.

The sales cycle for our services is typically four  to  six months  from initial  contact  to  contract
execution, but can vary depending on the  particular client,  product under consideration, and time  of
year, among other factors. Some clients, for instance,  undertake a more  prolonged evaluation process,
which  has in the past resulted in extended  sales  cycles.  Our sales efforts involve educating potential
clients  about the use, technical capabilities,  and benefits of our services, and gaining an understanding
of their needs and budgets. During the sales cycle, we  expend significant time  and resources, and we do
not recognize any revenue to offset such expenditures,  which could result  in fluctuations in  our
quarterly results of operations and adversely affect  our future operating results.

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After a client contract is signed, we provide  an implementation  process for the  client during which

we load, test, and integrate data into our system and train client personnel. Our  implementation cycle
generally ranges from 20 to 90 days from  contract execution to completion of implementation,  but can
vary depending on the amount and quality  of the client’s  data and how quickly the  client facilitates
access to data. In addition, for certain clients, our third-party vendors must go through delegation
processes in order to become authorized to provide certain services to those clients,  which could delay
our  ability to provide such services to  those clients. During the implementation  cycle,  we expend time,
effort, and financial resources implementing our  services, but  accounting  principles  do  not  allow  us to
recognize the resulting revenue until implementation is complete and the services are  available for use
by our clients. If implementation periods are extended,  revenue recognition will be delayed, which
could adversely affect our results of operations in  certain periods.

In addition, because most of our revenue in each quarter is derived from agreements entered into

with our clients during previous quarters, the negative impacts resulting  from a decline in  new or
renewed agreements in any one quarter  may not be fully reflected  in our revenue for that quarter. Such
declines, however, would negatively affect  our revenue  in future periods  and the  effect  of significant
downturns in sales of and market demand  for our  services,  and potential  changes in our renewal  rates
or renewal terms may not be fully reflected in  our  results of operations until future periods. Our sales
and implementation cycles also make it  difficult for us to rapidly increase our total revenue  through
additional sales in any period. As a result, the  effect of changes  in the industry impacting our business,
or changes we experience in our new  sales, may not be reflected in  our short-term results  of
operations.

We operate in a competitive industry, and if  we are not able  to compete  effectively, our  business and financial
results could be materially and adversely  impacted.

We  operate in a competitive industry, and we  expect that competition will  increase as a  result of

consolidation in both the information technology and healthcare  industries. Our future growth and
success will depend on our ability to successfully compete with other  companies that provide similar
services, including existing clients and other healthcare organizations  that seek to build  and operate
competing services themselves and newer  companies that provide  similar services, often at  substantially
lower prices. We compete on the basis  of various factors, including breadth and depth of services,
reputation, reliability, quality, innovation,  security, price,  and industry expertise, and  experience.  If we
are unable to maintain our technology,  management,  healthcare, or regulatory expertise or attract and
retain a sufficient number of qualified sales and marketing leadership  and  support personnel, we will be
at a competitive disadvantage. Some of our  competitors,  in particular  health plans and larger
technology or technology-enabled consultative service providers, have greater  name recognition,  longer
operating histories, and significantly greater  resources than we do. Furthermore, our current  or
potential competitors may have greater financial  resources and larger  sales  and marketing capabilities
than we have, and may have a more diversified set  of revenue  sources, which may allow them to be less
sensitive to changes in client preferences and more aggressive in  pricing  their services,  any of which
could put us at a competitive disadvantage. As a result,  our  competitors may be able to respond  more
quickly and effectively than we can to new or changing opportunities, technologies, standards,  or client
requirements and may have the ability  to  initiate or withstand  substantial price competition. In
addition, potential clients frequently  have requested competitive bids from us and our  competitors in
terms of price and services offered and,  if  we do not accurately assess potential  clients’ needs and
budgets when submitting our proposals,  they may appear  less attractive than those of  our competitors,
and we may not be successful in attracting  new business. In addition, our clients may  perceive  our
toolsets to be at a higher price point than  our competitors, which  could result in  reduced  revenue if we
are not able to adequately demonstrate the value of our toolsets to our clients and  prospective clients.
Increases in competition in our industry  could reduce  our market share and result in  price declines for
certain services, which could negatively impact our business, profitability, and growth prospects.

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If we fail to maintain awareness of our  brand cost-effectively,  our business might suffer.

Maintaining awareness of our brand in a cost-effective  manner is critical to continuing the
widespread acceptance of our existing  services and is an important element in attracting new clients
and in attracting and retaining qualified employees.  The  importance of brand recognition  may increase
as competition in our market increases. Successful promotion of our brand will depend largely on the
effectiveness of our marketing efforts and on  our  ability to provide  reliable  and useful services at
competitive prices. Our efforts to build  and  maintain our brand nationally  have involved and will
continue to involve significant expense.  Brand promotion activities may not yield  increased revenue,
and even if they do, any increased revenue  may  not offset the expenses we incur in maintaining our
brand. In addition, third parties’ use  of  trademarks or branding similar to ours could materially harm
our  business or result in litigation and  other costs.  If we fail  to  successfully maintain our brand,  or
incur substantial expenses in an unsuccessful attempt to maintain our  brand, we may fail to attract
enough new clients or retain our existing clients to the extent  necessary to  realize a sufficient  return  on
our  brand-building efforts, and our business and our  ability  to  attract and retain  qualified employees
could suffer.

Our success depends on our ability to protect our intellectual property rights.

Our success depends in part on our ability  to  protect our proprietary  software, confidential

information and know-how, technology,  and  other  intellectual property  and  intellectual property rights.
To do so, we rely generally on copyright,  trademark and trade secret laws, confidentiality and  invention
assignment agreements with employees and third  parties, and license and other agreements with
consultants, vendors, and clients. There can be no assurance  that employees, consultants, vendors, and
clients  have executed such agreements  or  have not breached  or will not breach their agreements with
us, that we will have adequate remedies  for any breach, or that  our trade secrets will not otherwise
become  known or independently developed  by competitors.  Additionally,  we monitor  our use of open
source software to avoid uses that would require us to disclose our proprietary source  code  or violate
applicable open source licenses, but if we engaged  in such uses inadvertently, we could be required  to
take remedial action or release certain of our  proprietary source code. These scenarios could materially
and adversely affect our business, financial condition,  and results of operations. In addition, despite  the
protections we do place on our intellectual property, a  third party  could,  without authorization,  copy or
otherwise obtain and use our products  or  technology, or develop similar technology. In addition,
agreement terms that address non-competition are difficult to enforce in many jurisdictions and might
not be enforceable in certain cases.

Pursuant to our initial strategy regarding intellectual property protection, we currently hold no

issued patents. As we begin to pursue patents,  we might not be able to obtain meaningful patent
protection for our technology. In addition, if any patents are issued in the future, they might not
provide us with any competitive advantages  or might be successfully challenged by third parties.

We  rely  on unpatented proprietary technology. It is possible that  others will independently develop
the same or similar technology or otherwise  obtain  access to our unpatented technology. To protect our
trade secrets and other proprietary information,  we require  employees, consultants, advisors,  and
collaborators to enter into confidentiality agreements. We cannot  assure you  that  these agreements will
provide meaningful protection for our  trade secrets, know-how, or other proprietary information in the
event of any unauthorized use, misappropriation, or disclosure  of such  trade secrets, know-how,  or
other proprietary information. Further, the theft or unauthorized use or publication  of our  trade secrets
and other confidential business information could reduce the differentiation  of  our  services  and harm
our  business, the value of our investment  in development  or business acquisitions could be reduced,
and third parties might make claims  against  us related  to  losses  of  their  confidential  or proprietary
information.

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We  rely  on our trademarks, service marks, trade names,  and brand  names to distinguish our
services from the services of our competitors, and have registered or applied  to  register  many of these
trademarks. We cannot assure you that our  trademark applications will  be  approved. Third parties may
also oppose our trademark applications,  or otherwise challenge our  use of  the trademarks. In  the event
that our trademarks are successfully challenged, we  could be forced to rebrand our services, which
could result in loss of brand recognition and could  require  us to devote resources advertising and
marketing new brands. Further, we cannot  assure you  that competitors will  not  infringe  our  trademarks
or that we will have adequate resources to enforce our trademarks.

Our ability to obtain, protect, and enforce our  intellectual property rights is  subject to  uncertainty as to  the
scope of protection, registerability, patentability, validity, and enforceability of our intellectual  property rights
in  each applicable jurisdiction, as well as  the risk  of general litigation  or third-party oppositions.

Existing U.S. federal and state intellectual property laws offer  only  limited protection. Moreover, if

we expand our business into markets  outside of the United States,  our intellectual property  rights may
not receive the same degree of protection  as they  would in  the United  States because of the differences
in foreign trademark and other laws  concerning proprietary  rights.  Governments may  adopt regulations,
and government agencies or courts may  render decisions,  requiring compulsory licensing of  intellectual
property rights. When we seek to enforce  our intellectual property  rights  we  may be subject to claims
that the intellectual property rights are invalid or unenforceable. Litigation may be necessary in  the
future to enforce our intellectual property rights and to protect our trade secrets. Litigation brought  to
protect and enforce our intellectual property rights could be costly, time consuming, and distracting to
management and could result in the  impairment or loss of portions  of our intellectual  property rights.
Furthermore, our efforts to enforce our intellectual property rights may be met  with defenses,
counterclaims, and countersuits attacking  the validity and  enforceability of our intellectual property
rights. Our inability to protect our proprietary technology against  unauthorized copying or use, as well
as any costly litigation or diversion of our management’s attention and resources, could delay further
sales or the implementation of our solutions,  impair the functionality of  our solutions, delay
introductions of new solutions, result in our substituting inferior  or  more costly technologies into our
solutions, or have a material adverse effect on  our  business, financial condition,  and results of
operations.

Our services could become subject to new, revised, or enhanced regulatory  requirements in the future, which
could result in increased costs, could delay  or  prevent our introduction of new services,  or could impair the
function or value of our existing services,  which could materially and adversely affect our results of  operations
and growth prospects.

The healthcare industry is highly regulated on  the federal, state, and local levels,  and is subject to

changing  legislative, regulatory, political,  and other  influences. Changes to existing  laws  and regulations,
or the enactment of new federal and  state laws and regulations  affecting  the healthcare industry, could
create unexpected liabilities for us, could cause  us  or our clients  to  incur additional costs, and  could
restrict our or our clients’ operations.

Many healthcare laws are complex, subject to frequent change, and  dependent  on interpretation
and enforcement decisions from government agencies with broad discretion.  The application of these
laws to us, our clients, or the specific services  and  relationships we  have with our  clients is not always
clear. In addition, federal and state legislatures have  periodically considered programs to reform  or
amend the U.S. healthcare system at both  the federal and state level, such as the enactment of the
Patient Protection and Affordable Care Act and the Health  Care  and  Education Reconciliation Act of
2010, or the Affordable Care Act or  ACA. Our failure to anticipate  accurately the application of these
laws and similar or future laws and regulations, or  our  failure to comply with them,  could  create
liability for us, result in adverse publicity,  and negatively  affect our business.

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Our services may become subject to  new or  enhanced regulatory requirements, and we may be

required to change or adapt our services in order  to  comply with  these  regulations. For example, the
introduction of the new ICD-10 coding framework in 2015, pursuant to which physicians  are expected
to characterize the specific conditions  of patients  among  more than  90,000 discrete descriptions (up
from nearly 15,000 discrete descriptions  under  the existing ICD-9 framework), could present additional
challenges for our business, including  requiring us to allocate  resources to training and upgrading  our
systems. If we fail to successfully implement the new  ICD-10 coding  framework, it could adversely
affect our ability to offer services deemed  critical  by our  clients, which  could  materially and adversely
affect our results of operations. New  or  enhanced regulatory requirements may render our services
obsolete  or prevent us from performing  certain services. New or  enhanced regulatory requirements
could impose additional costs on us,  and  thereby  make  existing services unprofitable,  and could make
the introduction of new services more  costly or time-consuming than we  anticipate, which  could
materially and adversely affect our results  of operations and growth  prospects.

Because personal, public, and non-public information is stored in  some of our databases, we  are

vulnerable to government regulation and  adverse publicity concerning the use of our data. We  provide
many  types of data and services that already  are subject to  regulation under  HIPAA and, to a lesser
extent, various other federal, state, and local  laws and regulations. These  laws and  regulations are
designed to protect the privacy of the  public and to prevent the misuse  of  personal  information in the
marketplace. However, many consumer  advocates, privacy advocates,  and  government regulators believe
that the existing laws and regulations do not adequately protect privacy. They  have become  increasingly
concerned with the use of personal information, including  health information.  As a  result, they are
lobbying for further restrictions on the  dissemination or commercial  use of personal information to the
public and private sectors. Similar initiatives  are under way in other countries in which we may do
business in the future. The following legal  and  regulatory developments also could have a  material
adverse effect on our business, financial  position, results of operations, or cash flows:

• amendment, enactment, or interpretation of laws  and  regulations that  restrict the access and  use

of personal information and reduce the supply  of data available to clients;

• changes in cultural and consumer attitudes to favor  further  restrictions  on  information collection

and sharing, which may lead to regulations that prevent  full utilization of  our solutions;

• failure of our solutions to comply  with current  laws  and regulations;  and

• failure of our solutions to adapt to  changes in  the regulatory  environment in  an efficient,

cost-effective  manner.

Laws regulating the corporate practice of medicine could  restrict the manner in which we provide our clients
certain of our intervention toolsets, and  the  failure to  comply with  such laws could subject us  to penalties or
require that we change the manner in which we provide such toolsets.

Among our intervention toolsets are  supplemental patient  encounters, or SPEs.  While  some clients

utilize our platform toolsets to conduct their own SPEs directly or  through  third-parties, some of our
clients  engage us to utilize our intervention  platform toolsets to facilitate SPEs. In  such cases,  we use
third-parties to undertake such SPEs  utilizing our intervention platform toolsets or  may utilize our own
associate to undertake such SPEs. Certain of our SPEs may be considered patient care.  Some  states
have laws that prohibit business entities  from practicing medicine, employing providers to practice
medicine, exercising control over medical  decisions by  providers  (also known collectively as  the
corporate practice of medicine). These laws, regulations, and  interpretations have, in  certain states,
been subject to enforcement, as well as judicial and regulatory  interpretation, and  are subject to
change.

In these states, we operate by maintaining long term contracts with affiliated physician  groups,

which  are each owned and operated  by physicians and which employ or contract  with additional

43

providers to perform the SPEs, If there  were a  determination  that a corporate practice of medicine
violation existed or exists, we could be  subject to criminal or  civil  penalties or an injunction for
practicing medicine without a license  or  aiding and abetting the  unlicensed practice of medicine. The
occurrence of any of such events could  have a material adverse effect  on our ability to continue to
provide our clients with the full array  of  our  intervention toolsets.

We could experience losses or liability not covered by insurance.

Our business exposes us to risks that are inherent in the provision of analytics  and toolsets  that

assist clinical decision-making and relate  to patient medical histories and  treatment plans.  If clients  or
individuals assert liability claims against us,  any  ensuing litigation, regardless  of outcome, could result  in
a substantial cost to us, divert management’s attention from  operations, and decrease market
acceptance of our toolsets. We attempt to limit our liability to clients by contract; however, the
limitations of liability set forth in the contracts  may not be enforceable or may not otherwise  protect us
from liability for damages. Additionally,  we may be subject to claims that are not explicitly covered by
contract. We also maintain general liability coverage;  however, this  coverage  may not continue to be
available on acceptable terms, may not  be  available in sufficient  amounts to cover one  or more large
claims against us, and may include larger  self-insured retentions or  exclusions for  certain products.  In
addition, the insurer might disclaim coverage  as to any future claim. A successful  claim  not  fully
covered by our insurance could have a material  adverse impact  on our liquidity, financial condition, and
results of operations.

We could incur substantial costs as a result  of  any  claim of infringement of another party’s  intellectual
property rights.

In recent years, there has been significant  litigation in the United States involving  patents  and

other intellectual property rights. Companies in the software  and healthcare technology  and services
industries are increasingly bringing and  becoming  subject to suits  alleging infringement  of  proprietary
rights, particularly patent rights, and  our competitors and  other third parties may  hold  patents or have
pending patent applications which could be related to our  business.  These risks have been amplified by
the increase in third parties, which we refer  to  as non-practicing  entities,  whose primary business is to
assert infringement claims or make royalty demands. Moreover, many of our current  and potential
competitors may dedicate substantially  greater resources to protection and  enforcement of intellectual
property rights, especially patents. It  is  difficult  to  proceed with certainty  in a rapidly  evolving
technological environment in which there may be patent applications  pending related to our
technologies, many of which are confidential  when filed.

We  may receive in the future notices that claim we or our clients using our  services have
misappropriated or misused other parties’ intellectual property rights, particularly as  the number  of
competitors in our market grows and the functionality  of services among competitors overlaps. If we
are sued by a third party that claims  that  our  technology infringes  its rights, the litigation, whether or
not successful, could be extremely costly to defend,  divert our  management’s time, attention, and
resources, damage our reputation and brand, and substantially harm our business. We do not currently
have a patent portfolio of our own, which  may limit the defenses available to us in any  such litigation.

In addition, in most instances, we have agreed  to  indemnify our  clients against  certain third-party

claims, which may include claims that one  of our services infringes the intellectual property  rights of
such third parties. These claims may  require us to initiate  or defend protracted and costly  litigation on
behalf of our clients, regardless of the merits  of these  claims. If any of these claims succeed,  we may be
forced to  pay damages on behalf of our clients  or may be required to obtain licenses  for the  products
they use. If we cannot obtain all necessary licenses on commercially  reasonable  terms, our customers
may be forced to stop using our services. In addition,  our business could  be adversely  affected by any
significant disputes between us and our clients as to the  applicability or scope of our indemnification

44

obligations to them. The results of any  intellectual property litigation  to  which we might become  a
party, or for which we are required to  provide indemnification, may also require us to do one or  more
of the following:

• cease offering or using technologies that  incorporate the  challenged intellectual property;

• make substantial payments for legal fees, settlement  payments, or  other  costs or  damages;

• obtain a license, which may not be available  on reasonable terms, to sell or use  the relevant

technology;  or

• redesign technology to avoid infringement, if feasible.

If we  were to discover that our applications and  services violate third-party proprietary rights,  there

can be no assurance that we would be able to obtain  licenses to continue offering  those applications
and services on commercially reasonable  terms,  or at  all,  to  redesign our  technology  to  avoid
infringement, or to avoid or settle litigation regarding alleged infringement without substantial expense
and damage awards. Any claims against us relating  to  the infringement of  third-party proprietary rights,
even if not meritorious, could result in the expenditure  of significant  financial  and managerial resources
and in injunctions preventing us from distributing certain products. If  we are required to make
substantial payments or undertake any  of the  other actions noted above as a  result of any intellectual
property infringement claims against us  or  any obligation to indemnify our clients  for such claims, such
payments or costs could have a material adverse effect on our  business,  financial  condition, and  results
of operations.

We depend on our senior management team and  other  key employees, and the loss  of  one or more  of our
executive officers or key employees could materially and adversely affect our  business.

Our success depends in large part upon the continued services of our  key executive officers,

including Dr. Dunleavy. We also rely on our leadership team in the areas of research and development,
marketing, services, and general and  administrative functions. We can provide no assurances  that  any of
our  executive officers or key employees will  continue their employment  with us. The replacement of
one or more of our executive officers or  other  key  employees  would likely involve significant  time and
costs and may significantly delay or prevent  the achievement  of our  business  objectives.

We may  fail to attract, train, and retain enough  qualified employees  to support our operations  and  growth
strategy, which could materially and adversely  affect our business  and  growth  strategy.

The success of our business and growth  strategy depends on our ability  to attract, train, and retain

qualified employees, particularly technology personnel, subject matter experts, sales and  marketing
leadership and support personnel, and personnel  with healthcare regulatory,  clinical, and appropriate
management expertise. The market for  qualified employees  in our industry and  in the markets in  which
we operate is very competitive, and companies that we  compete with  for experienced personnel  may
have greater resources than we. In addition, our ability to  attract and retain qualified  employees
depends in part on our ability to maintain  awareness  of  our  brand. If  we  are  not  successful in  our
recruiting efforts, or if we are unable to train and retain  a sufficient number of qualified employees,
our  ability to develop and deliver successful technologies  and services  and grow our business may be
materially and adversely affected.

We may  acquire other companies or technologies, which could divert our  management’s attention, result in
dilution to our stockholders and otherwise disrupt our operations  and  adversely  affect our operating results.

We  may in the future seek to acquire  or  invest in businesses, services,  or  technologies that we
believe could complement or expand  our services,  enhance  our technical capabilities, or  otherwise offer
growth opportunities. The pursuit of  potential acquisitions  may  divert the attention of management  and

45

cause  us to incur various expenses in identifying, investigating, and pursuing suitable acquisitions,
whether or not they are consummated. Acquisitions  also could result in dilutive  issuances  of equity
securities or the incurrence of debt, which  could adversely affect  our operating results  and financial
condition. In addition, we have limited  experience in acquiring other  businesses. If we acquire
additional businesses, we may not be able to integrate the acquired personnel, operations, and
technologies successfully, or effectively  manage the  combined business following the acquisition. We
also may not achieve the anticipated benefits from  the acquired  business  due  to  a number  of  factors,
including:

• inability or difficulty integrating and  benefiting from acquired technologies, services, or  clients in

a profitable manner;

• unanticipated costs or liabilities associated with the acquisition;

• difficulty integrating the accounting systems,  operations,  and personnel of the acquired business;

• adverse effects to our existing business relationships with  business partners  and clients as a  result

of the acquisition;

• assuming potential liabilities of an acquired company;

• possibility of overpaying for acquisitions, particularly those with significant  intangibles and  those

assets that derive value using novel tools or are  involved in niche markets;

• difficulty in acquiring suitable businesses, including  challenges in  predicting the value an

acquisition will ultimately contribute to our business;

• the potential loss of key employees;

• use of substantial portions of our available cash  to  consummate the acquisition;  and

• the need to understand local healthcare regulatory regimes.

If an acquired business fails to meet  our expectations,  our operating results,  business,  and financial

condition may suffer materially.

In addition, a significant portion of the purchase price of companies  we acquire may  be  allocated

to acquired goodwill and other intangible  assets, which  must be assessed for impairment at least
annually. In the future, if our acquisitions do  not  yield expected returns, we may be required to take
charges to our operating results based  on  this  impairment  assessment process, which could adversely
affect our results of operations.

Our use of accounting estimates involves judgment and could  adversely  impact our financial results, and
ineffective internal controls could adversely  impact our business and  operating results.

The methods, estimates, and judgments  that we use in applying accounting policies have a

significant impact on our results of operations.  For more information  on our critical accounting policies
and estimates, see ‘‘Management’s Discussion and Analysis  of Financial  Condition  and Results of
Operations’’ and Note 2 to our consolidated financial statements included elsewhere  in this Annual
Report. These methods, estimates, and  judgments  are subject  to  significant risks, uncertainties,  and
assumptions, and changes could affect  our results  of  operations. In  addition, our internal control over
financial reporting may not prevent or  detect misstatements because of the inherent limitations,
including the possibility of human error, the circumvention  or  overriding of  controls, or fraud.  Even
effective internal controls can provide only reasonable assurance  with respect  to  the preparation and
fair presentation of our consolidated financial statements.

46

As  a  result of becoming a public company,  we  will be obligated to report  on the effectiveness of our internal
control  over financial reporting. These  internal controls may not be determined  to be effective, which may
harm investor confidence in our company and,  as  a result,  the trading price of our Class A common stock.

We  will be required, pursuant to Section 404 of the Sarbanes-Oxley Act  of 2002, or  the Sarbanes-
Oxley Act, to furnish a report by management on,  among  other  things, the effectiveness of our internal
control over financial reporting in the second annual report we file with the Securities and Exchange
Commission, or the SEC. This assessment will need to include  disclosure  of  material  weaknesses, if any,
identified by our management in our  internal  control  over financial reporting.  However, as  an
‘‘emerging growth company,’’ as defined  in  the JOBS Act, our independent  registered public  accounting
firm will not be required to formally  attest to the effectiveness of our internal control over financial
reporting pursuant to Section 404 of  the Sarbanes-Oxley Act until  the later  of  the year following  our
first annual report required to be filed  with the SEC, or  the date  we  are no  longer an emerging growth
company. At such time, our independent registered public accounting firm may  issue a  report that is
adverse in the event it is not satisfied with the level at  which our controls  are documented, designed or
operating. Any failure of our internal control over financial  reporting  to  be  effective or our failure to
implement required new or improved  controls, if any, or difficulties encountered  in their
implementation, may harm our operating results, cause us to fail  to  meet our reporting obligations, and
negatively impact the trading price of our Class A common stock.

We are an emerging growth company and we cannot  be certain that the  reduced  disclosure requirements
applicable to emerging growth companies  will  not  make our Class A common stock less attractive to investors.

We  are an emerging growth company, as  defined under the JOBS Act.  For  as long as we continue

to be an emerging growth company, we  intend  to  take advantage of certain exemptions from  various
reporting requirements that are applicable to other public companies including, but not limited to,
reduced disclosure obligations regarding  executive compensation  in our periodic reports and proxy
statements and exemptions from the requirements of holding a nonbinding advisory  vote  on executive
compensation and stockholder approval of any golden parachute  payments not previously approved.  We
cannot predict if investors will find our Class A  common stock less attractive because we  will rely on
these exemptions. If some investors find  our Class A  common  stock less  attractive as a  result, there
may be a less active trading market for our  Class  A common stock and our stock price  may be more
volatile.

We  will remain an emerging growth company  until the earliest  of  (i) the  end of the fiscal year in
which  the market value of our Class  A  common stock that is  held by  non-affiliates  exceeds  $700 million
as of  June 30, (ii) the end of the fiscal  year in which  we have total annual  gross revenue of $1 billion
or more during such fiscal year, (iii)  the date  on which we issue more  than $1 billion in non-convertible
debt in a three-year period, or (iv) December 31, 2020,  which is the last  day of the fiscal year following
five years from the date of our initial  public  offering.

Our Board of Directors may change our strategies, policies, and procedures without stockholder approval  and
we may become more highly leveraged, which may increase our risk of  default under our  debt obligations.

Our investment, financing, leverage, and  dividend policies, and  our policies  with respect  to  all
other activities, including growth, capitalization, and operations,  are  determined  exclusively by our
board of directors, and may be amended  or revised  at any time  by our  board of directors without
notice to or a vote of our stockholders.  This could result  in us conducting operational  matters, making
investments, or pursuing different business or growth strategies than  those contemplated in  this Annual
Report. Further, our charter and bylaws do not limit the  amount  or  percentage of  indebtedness, funded
or otherwise, that we may incur. Higher  leverage also increases the  risk of  default on our obligations.
In addition, a change in our investment  policies, including the manner  in which we allocate our
resources across our portfolio or the  types of assets in which we seek  to  invest, may increase our

47

exposure to interest rate risk and liquidity  risk.  Changes to our policies with regards to the foregoing
could materially adversely affect our financial condition, results of operations, and  cash flow.

Future sales to clients outside the United  States  or with international  operations might expose us to risks
inherent in international sales which, if  realized,  could adversely  affect our  business.

An element of our growth strategy is  to  expand internationally. Operating  in international markets

requires significant resources and management attention and will subject  us  to  regulatory, economic,
and political risks that are different from  those in  the United States.  Because of our limited experience
with international operations, any international  expansion  efforts might not be successful in creating
demand for our services outside of the United  States  or in effectively selling  our services  in the
international markets we enter. In addition, we  will face risks in doing  business  internationally that
could adversely affect our business, including:

• the need to localize and adapt our  services for  specific countries,  including translation into

foreign languages and associated expenses;

• difficulties in staffing and managing foreign  operations;

• different pricing environments, longer sales cycles, and  longer accounts receivable payment cycles

and collections issues;

• new and different sources of competition;

• weaker protection for intellectual property and other  legal rights than in the United  States and
practical difficulties in enforcing intellectual property and other  rights  outside of the  United
States;

• laws and business practices favoring local  competitors;

• compliance challenges related to the complexity of multiple, conflicting, and  changing

governmental laws and regulations, including employment, anti-bribery, foreign investment,  tax,
privacy, and data protection laws and  regulations;

• increased financial accounting and reporting burdens  and complexities;

• adverse tax consequences; and

• if  we denominate our international contracts in  local currencies, fluctuations in the  value of  the

U.S. dollar and foreign currencies might impact our operating results when translated  into
U.S. dollars.

Our business could be harmed by disruptions in network service or  operational failures at our data centers
(including our co-location facility) related  to  the storage,  transmission and presentation of client  data.

Our success depends on the efficient and  uninterrupted operation of our data centers and service
provider locations. Interruptions in service  or damage  to  locations may be caused  by  natural disasters,
power loss, Internet or network failures,  physical  damage,  operator  error, security  breaches, computer
viruses, denial-of-service attacks, or similar events.  The varied types and  severity of the interruptions
that could occur may render our safeguards inadequate.  These service interruption  events could result
in the corruption or loss of data and  impair the  processing of data  and our delivery  of services to
clients, which could have an adverse  effect  on our business, operations, and financial  results.
Furthermore, if any of our data centers  are  unable to keep up with our growing  needs  for capacity,  it
could have an adverse effect on our  business.

Problems faced by our third-party data center  location, with  the telecommunications  network
providers with whom we or it contract,  or  with  the systems by which our telecommunications  providers

48

allocate capacity among their clients, including  us,  could  adversely affect the experience of our clients
and the security of the data.

Further, our ability to deliver our cloud-based services depends on the infrastructure  of the
Internet and a reliable network with the necessary speed,  data capacity,  bandwidth capacity,  and
security. Our services are designed to  operate without  interruption in accordance  with our service level
commitments. We have, however, experienced, and may experience in  the future,  interruptions and
delays in services and availability from time to time.  An extended period  of network  unavailability
could negatively impact our ability to deliver acceptable or accurate  services,  and negatively impact our
relationship with clients, which could have an  adverse  effect on  our reputation, financial condition, and
results of operations.

We rely on agreements with third parties  to  provide  certain  services,  goods, technology, and intellectual
property rights necessary to enable us to  implement  some of our applications.

Our ability to implement and provide  our  applications and  services to our clients depends, in part,

on services, goods, technology, and intellectual property rights owned or controlled by third parties,
including one vendor from whom we purchase significant components of our storage architecture.
These third parties may become unable to or refuse  to  continue to provide these services, goods,
technology, or intellectual property rights  on commercially reasonable terms consistent with our
business practices, or otherwise discontinue  a service important for us  to  continue to operate our
applications. If we fail to replace these  services, goods,  technologies, or intellectual property rights in a
timely manner or on commercially reasonable  terms, our operating results and financial  condition could
be harmed. In addition, we exercise limited  control  over our third-party  vendors, which increases our
vulnerability to problems with technology and services  those  vendors provide.  If the services,
technology, or intellectual property of third parties  were  to  fail to perform as  expected, it could subject
us to potential liability, adversely affect our  renewal rates,  and have  a  material adverse effect on  our
financial condition and results of operations.

Our reliance on third-party vendors to  perform certain of our intervention  toolsets could have an adverse effect
on our business, results of operations and  growth prospects.

We  rely  in part on third-party vendors to perform certain of our  intervention toolsets, including
supplemental patient encounters such as  in-home encounters. These third  parties may not perform their
obligations to us in a timely and cost-effective manner,  in compliance with applicable regulations, or in
a manner that is in our and our clients’ best  interests,  which could have an  adverse  effect on our
reputation and our ability to retain and  attract clients.  In  addition,  our growth depends in part on  the
ability of our third-party vendors to leverage our intervention toolsets to a larger group  of  clients. If
our  third-party vendors do not perform  their services at a level acceptable  to  us  or our clients or  if  they
are unable to leverage our intervention  toolsets to a  larger  group of clients, it  could  have an adverse
effect on our business, results of operations, and growth prospects.

Risks Related to Our Class A Common  Stock

Our quarterly operating results may fluctuate significantly, which could adversely impact  the value of our
Class A common stock.

Our quarterly results of operations, including our revenue, gross  margin, net income, and cash

flows, may vary significantly in the future,  and sequential quarter-to-quarter comparisons of our
operating results may not be meaningful. In addition to the other risk factors included in this section,

49

some of the important factors that may  cause  sequential  quarter-to-quarter  fluctuations in our
operating results include:

• seasonal variations driven primarily  by regulatory timelines cause a significantly higher

proportion of our services to be performed,  and  therefore revenues  and costs to be recognized,
during the second and, to a lesser extent,  the fourth quarters of the year  compared to the first
and, most significantly, the third quarter;

• possible delays in the expected recognition of revenue due to lengthy and sometimes

unpredictable sales and implementation timelines;

• the amount and timing of operating expenses related to the maintenance and  expansion of  our

business, operations, and infrastructure;

• the timing and success of introductions of new  applications and  services  by  us  or our competitors
or any other change in the competitive dynamics of our industry, including consolidation among
competitors, clients, or strategic partners;

• the addition or loss of large clients, including  through acquisitions or consolidations of such

clients;

• network outages or security breaches;

• our ability to attract new clients;

• general economic, industry, and market conditions;

• client renewal rates and the timing and  terms of client renewals;

• changes in our pricing policies or those of our competitors;

• the mix of applications and services sold during a  period; and

• the timing of expenses related to the development or acquisition  of technologies or  businesses.

Any fluctuations in our quarterly operating results may not accurately  reflect the underlying
longer-term performance of our business and could  cause a decline in the trading price  of  our  Class A
common  stock.

Because the dual class structure of our  common stock has the effect  of concentrating voting control with
holders of our Class B common stock, holders of our  Class B common  stock, including Dr. Dunleavy and
Mr. Hoffmann, have significant influence over us, including control  over  decisions that  require the approval  of
stockholders, which could limit your ability  to  influence the  outcome of  matters  submitted to stockholders for  a
vote.

We  are currently controlled by holders  of  our  Class  B  common stock. As  of  the date  of  this
Annual Report, holders of our Class  B common stock  beneficially own  an aggregate of 98.0%  of  the
voting power of our common stock. In particular, Dr.  Dunleavy beneficially owns an  aggregate  of
44.0% of the voting power of our common  stock,  and  Mr. Hoffmann beneficially  owns an aggregate of
23.0% of the voting power of our common  stock.  The shares beneficially  owned by Dr.  Dunleavy and
Mr. Hoffmann and certain other stockholders  are shares of Class B  common stock, which  have 10 votes
per  share, whereas each share of Class  A  common stock  has one vote per share.  As long  as holders of
our  Class B common stock control at least a majority of the voting power of our outstanding common
stock, they will have the ability to exercise substantial control  over all corporate  actions requiring
stockholder approval, irrespective of how  our  other stockholders  may vote, including the election and
removal of directors and the size of our  board of directors, any amendment  of our  certificate  of
incorporation or bylaws, or the approval of  any merger  or other significant corporate  transaction,
including a sale of all or substantially all  of our assets.  Even if their ownership falls below  50%, holders

50

of our Class B common stock will continue  to  be  able  to  exert significant influence  or effectively
control our decisions because of the  dual  class structure  of our  common stock. This  concentrated
control by our Class B common stockholders will limit or preclude your ability to influence  those
corporate matters for the foreseeable  future and,  as a result, we may take  actions that holders of our
Class A common stock do not view as beneficial. This dual  class structure  may adversely affect the
market price of our Class A common  stock. In  addition,  this  structure may prevent  or discourage
unsolicited acquisition proposals or offers for our capital  stock that you may  feel are in your  best
interest as one of our stockholders.

We will incur significantly increased costs and devote  substantial management time as a result of operating as
a public company.

As a public company, we will incur significant legal,  accounting, stockholder  communication, and

other expenses that we did not incur as  a private company. For example, we are subject  to  the
reporting requirements of the Exchange  Act,  and  are required to comply with the  applicable
requirements of the Sarbanes-Oxley Act and the  Dodd-Frank Wall Street  Reform and Consumer
Protection Act, as well as rules and regulations subsequently implemented  by  the SEC, and the
NASDAQ Stock Market LLC, or NASDAQ, including the establishment and  maintenance of effective
disclosure and financial controls, changes  in  corporate  governance practices, and required  filing of
annual, quarterly, and current reports with respect to our business and operating results. We  expect
that compliance with these requirements will increase  our  legal and financial compliance  costs and will
make some activities more time consuming and costly. In  addition, we expect that our  management and
other personnel will need to divert attention  from operational and other business  matters to devote
substantial time to these public company requirements. In particular, we expect  to  incur  significant
expenses and devote substantial management effort toward ensuring compliance with the requirements
of Section 404 of the Sarbanes-Oxley  Act, which will increase  when  we are  no longer an emerging
growth company, as defined by the JOBS Act. We may also need to hire additional accounting  and
financial staff with appropriate public company experience and technical accounting knowledge.
Furthermore, we expect that the expenses  necessary to communicate  with our stockholders, the
financial community, public relations audiences,  and  other  such similar  audiences will be significantly
more than any such similar expenses have historically  been for us.

We  also expect that operating as a public company will  make it more expensive  for us to obtain
director and officer liability insurance, and  we may be required  to  accept reduced coverage or incur
substantially higher costs to obtain coverage. This could also make it more difficult for us to attract and
retain qualified people to serve on our board of directors, our board committees, or as executive
officers.

Furthermore, if we are unable to satisfy  our  obligations as  a  public company, we could be subject
to delisting of our Class A common  stock, fines, sanctions, and  other regulatory action and potentially
civil litigation, which could have a material adverse effect  on our financial condition and results of
operations.

The stock price of our Class A common  stock  may be volatile  or may decline regardless of  our  operating
performance, and you may not be able  to  resell your  shares  at  or above  the price  at  which you acquire our
Class A shares.

The market price of our Class A common stock may fluctuate significantly. These  fluctuations
could cause you to lose all or part of  your investment in  our common stock since you might be unable
to sell your shares at or above the price  you paid. Factors, many of which are beyond our control, that
could cause fluctuations in the market  price of our Class A  common  stock  include the following:

• overall performance of the equity markets;

51

• our operating performance and the  performance  of other similar companies;

• changes in the market valuations of similar companies;

• changes in our capital structure, such  as future issuances  of securities or the incurrence of debt;

• changes in the estimates of our operating results  that we  provide to the public or our failure to

meet these projections;

• failure of securities analysts to maintain coverage of  us, changes in financial estimates by
securities analysts who follow our company, or our failure to meet these  estimates  or the
expectations of investors or changes in recommendations by securities  analysts  that  elect  to
follow our Class A common stock;

• sales of shares of our Class B common  stock by  our  stockholders upon expiration of the market

stand-off under our Stockholders’ Agreement or contractual  lock-up agreements  with the
underwriters for our initial public offering;

• announcements  of technological innovations,  new services  or  enhancements to services,
acquisitions, strategic alliances, or significant agreements  by  us or by our competitors;

• disruptions in our services due to computer  hardware, software, or network problems or  a

security breach;

• announcements  of client additions  and client cancellations or  delays in  client purchases;

• recruitment or departure of key personnel;

• the economy as a whole or market conditions in our industry and  the industries of  our clients;

• litigation involving us, our industry, or both, or investigations by regulators into our operations

or those of our competitors;

• developments or disputes concerning our intellectual property or other  proprietary rights;

• new laws or regulations, or new interpretations of existing  laws or regulations,  applicable  to  our

business;

• the size of our market float; and

• any other factors discussed in this  Annual  Report.

In addition, the stock markets have experienced  extreme price and  volume fluctuations that have
affected and continue to affect the market  prices of equity securities of many technology companies.
Stock prices of many technology companies have  fluctuated in a  manner unrelated  or disproportionate
to the operating performance of those companies.  In the  past,  stockholders have filed securities class
action litigation following periods of  market volatility. If  we  were to become involved in securities
litigation, it could subject us to substantial costs, divert resources and the  attention  of management
from our business, and materially adversely affect our business.

We do not currently intend to pay dividends  on  our  common stock and, consequently, your ability to achieve a
return on your investment will depend on  appreciation in the  price of our Class A common stock.

Although we have paid cash dividends on our  common stock in the  past,  we currently intend to
invest any future earnings to finance  the  operation  and growth of our business and do not expect  to
pay any dividends for the foreseeable  future. As a result, the success  of  an investment in shares of our
Class A common stock will depend upon  future appreciation  in its  value, if  any, and there  is no
guarantee that shares of our Class A  common stock will appreciate in value.

52

A significant portion of our total outstanding  shares  are restricted from immediate resale  but  may be sold into
the market in  the near future when ‘‘market  standoff’’  and  contractual  lock-up periods  end,  which could  cause
the market price of our common stock  to  decline significantly,  even if  our  business is doing  well.

Sales of a substantial number of shares  of our common stock in the  public  market could occur at

any time. These sales, or the perception in  the market that the holders of  a large number of shares
intend to sell shares, could reduce the market price of our common stock. 122,257,145  shares of our
Class B common stock (as well as any shares converted by the  holders thereof to shares  of  Class  A
common stock) are subject to a 180-day market stand-off agreement provided under our  Stockholders’
Agreement or contractual lock-up agreements with the underwriters for  our  initial public offering,
pursuant to which holders have agreed, subject to specific exceptions, not  to  sell, dispose  of, or transfer
their shares of our common stock for  a  period  of 180 days  following  the date of  our initial public
offering. We also have filed a Form S-8  under  the Securities  Act, to register all shares of common stock
that we may issue under our equity compensation plans, and we have  entered into the second amended
and restated stockholders’ agreement with  the existing holders of  our common stock, including  certain
of our executive officers and directors, that  provides them  with registration  rights. These shares can be
freely sold in the public market upon issuance, subject to lock-up  and  market stand-off agreements. As
restrictions on resale end, the market  price of our Class A common  stock could decline if the holders
of currently restricted shares sell them  or  are perceived by  the  market  as intending to sell  them.

Delaware law and provisions in our restated certificate of  incorporation  and bylaws could make a  merger,
tender offer, or proxy contest difficult, thereby depressing the trading price of our  Class A common stock.

Our status as a Delaware corporation and the anti-takeover provisions of the Delaware General
Corporation Law may discourage, delay, or prevent a change  in control by prohibiting us from  engaging
in a business combination with an interested stockholder (generally a stockholder, who  together  with
affiliates and associates, owns 15% or  more of our voting  rights) for a period of three years after  the
person becomes an interested stockholder, even if  a change of control would be beneficial to our
stockholders. In addition, our restated  certificate of incorporation and bylaws contain provisions that
may make the acquisition of our company more difficult, including the following:

• we have a dual class common stock structure, which  could provide the holders of our Class B

common stock, including our executive  officers, directors, and their affiliates, with the  ability  to
control the outcome of matters requiring stockholder approval,  even  if they own  significantly  less
than a  majority of the shares of our  outstanding Class A and Class B common stock;

• when the outstanding shares of our Class  B common stock represent less than 10% of  the total

outstanding shares of our common stock, certain  amendments to our  restated bylaws  will require
the approval of two-thirds of the voting power of our then-outstanding shares of common stock;

• when the outstanding shares of our Class  B common stock represent less than 10% of  the total
outstanding shares of our common stock, vacancies on our board of directors will be able  to  be
filled only by our board of directors and  not by  stockholders;

• when the outstanding shares of our Class  B common stock represent less than 10% of  the total
outstanding shares of our common stock, our board of directors will be classified into three
classes of directors with staggered three-year terms  and directors will only be able to be removed
from office for cause;

• when the outstanding shares of our Class  B common stock represent less than 10% of  the total
outstanding shares of our common stock, our stockholders  will only be able to take action at  a
meeting of stockholders and not by  written consent;

• only  our chairman, our chief executive officer, a majority of our board of directors, or

stockholders holding shares representing  at least 50%  of the combined voting power of our

53

Class A common Stock and Class B common  stock will  be  authorized  to  call a special meeting
of stockholders until the outstanding shares  of  our Class B  common stock represent less than
10% of the total outstanding shares of our common stock, at  which time  only our chairman,  our
chief executive officer, or a majority of our board  of directors  will be authorized to call a special
meeting of stockholders;

• advance notice procedures will apply for stockholders  to nominate candidates for election as

directors or to bring matters before an annual meeting of stockholders;

• our restated certificate of incorporation will  authorize up  to  100,000,000 shares  of  undesignated
preferred stock, the terms of which may be established, and shares of which may  be  issued,
without stockholder approval; and

• certain litigation against us can only be brought in Delaware.

Our restated certificate of incorporation provides that, subject to certain exceptions,  the Court of Chancery of
the State of Delaware shall be the sole and exclusive forum  for certain stockholder litigation matters, which
could limit our stockholders’ ability to obtain a  favorable judicial  forum for disputes with us or our directors,
officers  or employees.

Our restated certificate of incorporation  provides that, subject  to  limited  exceptions, the  Court of
Chancery of the State of Delaware will be the sole and exclusive  forum for  (i) any derivative action or
proceeding brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary  duty owed
by any  of our directors, officers or other employees  to  us or our stockholders, (iii)  any action  asserting
a claim against us  arising pursuant to any  provision of the Delaware  General  Corporation Law, our
restated  certificate of incorporation or  our restated bylaws, or (iv) any  action  asserting  a claim against
us that is governed by the internal affairs doctrine.  Any person or entity  purchasing or otherwise
acquiring any interest in shares of our  capital stock shall be deemed to have  notice of  and to have
consented to the provisions of our restated certificate of  incorporation described  above. This choice of
forum provision may limit a stockholder’s ability to bring a claim in a  judicial forum that it  finds
favorable for disputes with us or any of our directors, officers or other employees, which may
discourage lawsuits with respect to such claims.  Alternatively, if a  court were to find the choice of
forum provision contained in our amended  and restated certificate  of  incorporation to be inapplicable
or unenforceable in an action, we may  incur additional costs  associated  with resolving such action in
other jurisdictions, which could harm our  business, operating  results and financial condition.

If securities or industry analysts do not publish research  or reports about our  business,  if they  adversely
change their recommendations regarding  our  shares, or if our results of operations do not meet their
expectations, the share price and trading volume  of  our  Class  A common  stock could decline.

The trading market for our Class A common stock will be influenced  by the  research  and reports
that industry or securities analysts publish about us or our business. We do not have any control over
these analysts. If one or more of these analysts cease coverage of our company or  fail to publish
reports on us regularly, we could lose visibility in  the financial markets, which  in turn could cause the
share price or trading volume of our  Class A common stock to decline. Moreover, if one or more of
the analysts who cover us, express views regarding us that may be perceived as negative or  less
favorable than previous views, downgrade our stock, or  if  our results of  operations do not meet  their
expectations, the share price of our Class  A  common stock could decline.

54

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties.

Our corporate headquarters is located  in Bowie, Maryland, where we occupy approximately

105,000 square feet under a lease agreement that expires  in August  2018. In  addition,  we lease an
aggregate of approximately 200,000 square feet at the  following  locations:  Columbia,  Maryland;  a
second  facility in Bowie, Maryland; Herndon,  Virginia; Lansing, Michigan; Tampa, Florida; and
Phoenix, Arizona. We own one property in Snellville, Georgia, which  is approximately 12,000 square
feet. In addition, we maintain a number of leases for smaller office  facilities  in various locations in the
regions of our clients coinciding with specific  client needs.

Item 3. Legal Proceedings.

From time to time, we may be involved in  various legal proceedings and subject to claims  that
arise in the ordinary course of business.  Although the  results of litigation  and claims are inherently
unpredictable and  uncertain, we are  not  currently  a party to any  legal proceedings the outcome  of
which,  if determined adversely to us, are believed to, either individually  or  taken together, have  a
material adverse effect on our business, operating results, cash flows  or  financial  condition. Regardless
of the outcome, litigation has the potential  to  have an adverse  impact on us because  of  defense  and
settlement costs, diversion of management resources, and other factors.

Item 4. Mine Safety Disclosures.

Not Applicable.

55

Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

PART II

of Equity Securities.

Market Information

Our Class A common stock is listed on the NASDAQ Global Select  Market under the symbol

‘‘INOV.’’ As of December 31, 2014 our  common  stock was not listed  on a  domestic  exchange or
over-the-counter market. Our Class A  common stock began trading on the NASDAQ Global  Select
Market on February 12, 2015

On March 30, 2015, the last sales price of  our Class A  common stock, as reported  on the

NASDAQ Global Select Market, was $29.68 per share.

Holders

As of March 27, 2015, there were 101 stockholders of record of our Class  A common stock.

However, because many shares of our  common stock are held by brokers and other institutions on
behalf of stockholders, we believe there  are substantially more  beneficial holders of our common stock
than record holders. As of March 27, 2015, there were 69 stockholders of  our  Class B  common stock.

Dividend  Policy

Our board of directors does not currently intend to declare and pay dividends on our common

stock. However, our board of directors will periodically  reevaluate our  dividend policy and may
determine to pay dividends in the future. Any future determination to declare cash dividends will be  at
the sole discretion of our board of directors and will depend upon various factors, including our results
of operations, financial condition and liquidity requirements, restrictions  that may  be  imposed by
applicable law and our contracts, and other factors  deemed  relevant  by our board of directors.

The following table sets forth the cash  dividends  per  share of  our common stock  that  our board of

directors declared during the years ended  December 31, 2014, 2013, 2012  and 2011,  respectively:

Year Ended December 31,

2014

2013

2012

2011

Dividends declared per share . . . . . . . . . . . . . . . . . . .

$— $0.15

$0.36

$0.15

Use of Proceeds from Registered Securities

On February 18, 2015, we completed  our IPO  of 22,222,222 shares  of Class A common  stock and,

upon the underwriters’ exercise of their  option to purchase additional shares,  issued an additional
3,142,581 shares of Class A common stock  for a  total of 25,364,803 shares issued. All  of the shares
issued in the IPO were primary shares  offered by us as none of our stockholders sold any shares  in the
IPO. The offering price of the shares sold in the  IPO was $27.00 per share, resulting in net  proceeds to
us, after underwriters’ discounts and  commissions  and other expenses payable  by  us, of $639.4 million.
All of the shares were sold pursuant to our registration statement on Form S-1, as amended (File
No. 333-201321), that was declared effective  by the SEC on February 11, 2015. Goldman, Sachs & Co.,
Morgan Stanley & Co. LLC, and Citigroup Global  Markets Inc. acted as joint  book-running managers
for the IPO and as representatives of the  underwriters.

The principal purposes of our IPO were to create a public market for  our  Class  A common stock

and thereby enable future access to the public equity  markets  by us  and  our employees, and  obtain
additional capital. We intend to use the  net proceeds  to  us from our  IPO  for working capital and other
general corporate purposes; however, we  do not  currently have any  specific  uses of the  net proceeds

56

planned. Additionally, we may use a portion of the proceeds for acquisitions of complementary
businesses, technologies, or other assets  or to repay outstanding indebtedness.

Unregistered Sales of Equity Securities

From January 1, 2014 through December 31  2014, we granted our directors, officers, and

employees an aggregate of 1,644,720 options to purchase shares of our Class  B common stock and an
aggregate of 488,780 restricted stock units to be settled in shares of our Class B common stock  in each
case under our Amended and Restated Long-Term Incentive Plan. All of the grants were deemed to be
exempt from registration under the Securities Act in reliance  upon Rule  701 promulgated under
Section 3(b) of the Securities Act in  that they were  offered  and sold either  pursuant  to  written
compensatory plans or pursuant to a written  contract relating to compensation, as provided by
Rule 701.

Issuer  Purchases of Equity Securities

We  did not repurchase any of our equity securities in the quarter ended December 31,  2014.

Item 6. Selected Financial Data.

The following table sets forth selected consolidated  financial data for  the years presented and  at

the dates  indicated below. We have derived the selected consolidated statements of operations data for
the years ended December 31, 2014,  2013  and 2012 from  our audited consolidated financial statements
included elsewhere in this annual report on Form 10-K. We have  derived the selected consolidated
balance sheet data as of December 31, 2014  and  2013 from our audited consolidated financial
statements included elsewhere in this annual report  on Form 10-K. The consolidated statement of
operations data for the year ended December 31,  2011 and  the consolidated balance sheet data as of
December 31, 2012 and 2011 are derived  from  consolidated financial statements that are not included
in this annual report on Form 10-K. In our opinion,  such financial statements include  all  adjustments,
consisting only of normal recurring adjustments, that we consider necessary  for a  fair presentation of
the financial data set forth in those statements.  In  the table below we have included measures,
‘‘Adjusted EBITDA,’’ ‘‘Adjusted EBITDA  margin,’’ and ‘‘Non-GAAP Net  Income,’’ that are not
presented in accordance with GAAP. A discussion of why we  utilize these non-GAAP measures and
reconciliations to corresponding GAAP  measures  are provided below.

Our historical results are not necessarily indicative of our results  in any future periods. The

summary of our consolidated financial data set forth below  should be read together with our
consolidated financial statements and related notes,  as well  as the sections entitled ‘‘Management’s

57

Discussion and Analysis of Financial Condition  and Results of Operations,’’  included elsewhere in this
Annual Report.

Consolidated Statement of Operations  Data:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses:

Year Ended December 31,

2014

2013

2012

2011

(in thousands, except per share data)

$361,540

$295,798

$300,275

$239,685

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Research and development
. . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .

112,761
7,143
23,130
88,565
19,880

Total operating expenses . . . . . . . . . . . . . . . . . . .

251,479

Income from operations . . . . . . . . . . . . . . . . . . . . . .

110,061

120,054
5,952
21,192
80,638
15,517

243,353

52,445

101,188
6,793
15,499
72,661
12,899

209,040

91,235

102,695
6,752
14,855
63,184
11,229

198,715

40,970

Other income and (expenses):

Interest  income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . .

6
(1,336)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . .

108,731
43,379

9
(79)

52,375
19,657

11
(129)

91,117
35,962

10
(62)

40,918
15,991

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 65,352

$ 32,718

$ 55,155

$ 24,927

Basic net income per share . . . . . . . . . . . . . . . . . . . .

Diluted net income per share . . . . . . . . . . . . . . . . . .

$

$

0.50

0.49

$

$

0.24

0.24

$

$

0.40

0.40

$

$

0.18

0.18

Weighted average shares of common stock

outstanding:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

130,770

135,305

137,865

137,865

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

133,289

136,375

139,040

138,855

Other Financial Data(1):
Dividends declared per share . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA margin . . . . . . . . . . . . . . . . . . . . .
Non-GAAP  Net  Income . . . . . . . . . . . . . . . . . . . . . .

— $

$
$133,648

0.15
$ 71,847

0.36
$
$108,105

0.15
$
$ 57,526

37%

24%

36%

24%

$ 70,205

$ 37,393

$ 59,449

$ 30,152

(1) See the section titled ‘‘Non-GAAP Financial Measures’’ below for additional information and a
reconciliation of net income to Adjusted EBITDA and net income to Non-GAAP Net Income.

58

Consolidated Balance Sheet Data:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowances . . . . . . . . . . . . . . .
Working capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, equipment and capitalized  software,  net . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity (deficit) . . . . . . . . . . . . . . . . . .

Non-GAAP  Financial  Measures

December  31,

2014

2013

2012

2011

(in thousands)

$162,567
43,938
168,217
50,962
62,269
342,569
281,418
350,791
(8,222)

$110,594
33,398
130,562
43,050
62,269
269,746
279
38,012
231,734

$106,361
62,899
136,933
34,170
62,269
285,655
168
48,826
236,829

$114,872
36,764
131,676
28,089
62,269
262,922
268
33,817
229,105

We  provide the measures Adjusted EBITDA, Adjusted EBITDA  margin, and  Non-GAAP Net
Income as additional information for  its operating results. These measures are not in  accordance with,
or an alternative for accounting principles generally accepted in the  United States (‘‘GAAP’’)  and may
be different from non-GAAP measures used by other companies.

Investors frequently have requested information from  management regarding  depreciation,

amortization other non-cash charges, such as stock-based  compensation, as well  as the impact of
non-comparable items and management  believes, based  on discussions with investors, that these
non-GAAP  measures  enhance  investors’  ability  to  assess  our  historical  and  projected  future  financial
performance. While we believe these  non-GAAP financial measures  provide useful  supplemental
information to investors, there are limitations associated  with the use of non-GAAP financial measures.
For example, one limitation of Adjusted  EBITDA is that it excludes depreciation and  amortization,
which  represents the periodic costs of  certain capitalized tangible and  intangible assets  used  in
generating revenues in our business.  We compensate  for  these  limitations by using these non-GAAP
financial measures as supplements to  GAAP financial  measures and by  reviewing the reconciliations of
the non-GAAP financial measures to their most comparable  GAAP financial measures.  Investors are
encouraged to review the reconciliations of these non-GAAP financial measures to the comparable
GAAP measures that are provided below.

These non-GAAP measures include financial information that  is prepared in  accordance with
GAAP and presented in our consolidated financial  statements and are used to evaluate  our business,
measure our performance, develop financial  forecasts  and make strategic  decisions and as an  important
factor in determining variable compensation. Reconciliations of net income, the most closely
comparable GAAP financial measure, to Adjusted EBITDA and Non-GAAP  Net Income are presented
below.

Adjusted EBITDA and Adjusted EBITDA Margin

We  define Adjusted EBITDA as net income calculated in accordance  with GAAP,  adjusted for the
impact of depreciation and amortization,  interest  expense, interest income, provision  for income taxes,
stock-based compensation, other non-comparable income and expenses, and certain legal  costs. We
have provided below a reconciliation of net income, which is  the  most closely comparable non-GAAP
financial measure, to Adjusted EBITDA.

Adjusted EBITDA margin is our calculation  of Adjusted EBITDA divided  by  revenue calculated in

accordance with GAAP.

59

We  use Adjusted EBITDA and Adjusted  EBITDA margin as  a supplemental measure of  our
performance to gain insight into our  operating performance. We use Adjusted EBITDA and  Adjusted
EBITDA margin as a key metric to assess  our  ability to increase revenues while  controlling  expense
growth and the scalability of our business  model. We believe  that the exclusion  of  the expenses
eliminated in calculating Adjusted EBITDA and Adjusted EBITDA margin  provides management and
investors a useful measure for period-to-period comparisons of  our core business and  operating results
by excluding items that are not comparable across reporting periods or that  do  not  otherwise relate to
our  ongoing operating results. Accordingly,  we believe that Adjusted EBITDA  and Adjusted  EBITDA
margin provide useful information to investors and others in understanding and  evaluating  our
operating results. However, use of Adjusted EBITDA and Adjusted EBITDA margin as analytical tools
has limitations, and you should not consider them in isolation or as  substitutes  for analysis of our
financial results as reported under GAAP. In  addition,  other companies, including companies in our
industry, might calculate Adjusted EBITDA and  Adjusted EBITDA margin or  similarly titled measures
differently, which may reduce their usefulness as comparative  measures.

The following table presents a reconciliation of  net income to Adjusted EBITDA  for each of  the

periods indicated (dollars in thousands):

Reconciliation of Net Income to Adjusted  EBITDA:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  (income) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . .

EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based  compensation . . . . . . . . . . . . . . . . . . . . . . . .
Other non-comparable items(a) . . . . . . . . . . . . . . . . . . . .
Professional service fees(b) . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2014

2013

2012

2011

(in thousands)

$ 65,352
19,880
1,336
(6)
43,379

$129,941
2,894
—
813

$32,718
15,517
79
(9)
19,657

$67,962
1,842
1,565
478

$ 55,155
12,899
129
(11)
35,962

$104,134
2,560
1,411
—

$24,927
11,229
62
(10)
15,991

$52,199
3,767
1,560
—

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$133,648

$71,847

$108,105

$57,526

(a) Other  ‘‘non-comparable  items’’  include  business  transaction-related  professional  fees,  corporate

name change expenses, workforce restructuring expenses, and certain legal  costs. We believe these
are non-comparable expenses that should be excluded from Adjusted  EBITDA in order to more
effectively assess our period-over-period and on-going operating  performance.

(b) Represents legal costs associated with the  enforcement of a specific client contract.  The legal

process associated with this matter began in the  first quarter of 2013 and concluded  in the second
quarter of 2014.

Non-GAAP Net Income

We  define Non-GAAP Net Income as  net income adjusted  to  exclude tax-affected stock-based

compensation expense, tax-affected amortization of  acquired  intangible  assets, and tax-affected  other
non-comparable  income  and  certain  expenses.

We  use Non-GAAP Net Income as a  supplemental  measure  of our performance  to  gain insight
into our financial performance. We use Non-GAAP Net  Income as  a  key  metric to assess  our  ability  to
increase revenues while controlling expense growth  and  the scalability of  our business model. We
believe  that  the  exclusion  of  the  expenses  eliminated  in  calculating  Non-GAAP  Net  Income  provides

60

management and investors a useful measure for period  to  period comparisons of our core business and
financial results by excluding items that are not comparable  across reporting periods or that do not
otherwise relate to our ongoing financial  results. Accordingly,  we  believe that Non-GAAP Net Income
provides useful information to investors  and others  in understanding and evaluating our performance.
However, use of Non-GAAP Net Income  as an analytical tool has  limitations, and you should  not
consider this measure in isolation or as  a  substitute  for analysis of  our financial results as reported
under GAAP. In addition, other companies, including companies in our industry, might calculate
Non-GAAP Net Income or similarly titled  measures  differently, which  may reduce their usefulness  as
comparative  measures.

The following table presents a reconciliation of  net income to Non-GAAP Net  Income for each of

the periods indicated:

Year Ended December 31,

2014

2013

2012

2011

(in thousands)

Reconciliation of Net Income to Non-GAAP Net Income:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based  compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of acquired intangible assets . . . . . . . . . . . . . .
Other non-comparable items(a) . . . . . . . . . . . . . . . . . . . . .
Professional service fees(b) . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  impact of add-back items(c) . . . . . . . . . . . . . . . . . . . . .

$65,352
2,894
4,368
—
813
(3,222)

$32,718
1,842
3,599
1,565
478
(2,809)

$55,155
2,560
3,122
1,411
—
(2,799)

$24,927
3,767
3,250
1,560
—
(3,352)

Non-GAAP  Net  Income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$70,205

$37,393

$59,449

$30,152

(a) Other  ‘‘non-comparable  items’’  include  business  transaction-related  professional  fees,  corporate

name change expenses, workforce restructuring expenses, and certain legal  costs. We believe these
are  non-comparable  expenses  that  should  be  excluded  from  Non-GAAP  Net  Income  in  order  to
more effectively assess our period-over-period and  on-going operating performance.

(b) Represents legal costs associated with the  enforcement of a specific client contract.  The legal

process associated with this matter began in the  first quarter of 2013 and concluded  in the second
quarter of 2014.

(c) Assumes the tax rate applicable  for the respective  year.

61

Item 7. Management’s Discussion and Analysis of Financial  Condition and  Results of Operations.

Overview

We  are a leading technology company  that combines advanced cloud-based data analytics and

data-driven intervention platforms to achieve meaningful impact in clinical and quality outcomes,
utilization, and financial performance  across the  healthcare landscape. We  deliver  value to our clients
by turning data into insights and those  insights into action.  Currently, our  clients include health plans,
hospitals, physicians, patients, pharmaceutical companies and researchers.

Our large proprietary datasets, advanced integration  technologies, sophisticated predictive  analytics,

and deep subject matter expertise allow us to provide seamless, end-to-end platforms that bring the
benefits of big data and large-scale analytics  to  the point  of care. Our  data analytics platforms identify
gaps in care, quality, data integrity, and  financial performance  in our clients’  datasets. Our data-driven
intervention platforms enable our clients to take the insights derived from the analytics  and implement
unique,  patient-level solutions, drive  impact and enhance  patient  engagement.

We  generate the substantial majority of  our revenue through  the sale  or  subscription licensing  of

our  data analytics and data-driven intervention platform services.  Since our inception, we have
experienced significant growth. For the  year ended December 31, 2014, our revenue  was  $361.5 million,
representing 22%  growth over the year  ended  December 31, 2013. For the  year ended December  31,
2014, we generated Adjusted EBITDA  of $133.6  million,  representing  a 37% Adjusted EBITDA margin
and 86% growth over the same period in the  prior year. Net income for the year ended  December 31,
2014 was $65.4 million, representing 18% of revenue and a 100% increase over the year ended
December 31, 2013. Non-GAAP Net Income for  the year  ended December 31, 2014  was  $70.2 million,
representing 19%  of revenue and a 88%  increase over the  same period  in 2013. Adjusted EBITDA and
Non-GAAP Net Income are non-GAAP measures. Adjusted EBITDA and Non-GAAP  Net Income  are
measures that are not presented in accordance with  GAAP. For a  reconciliation of net  income  to
Adjusted EBITDA and Non-GAAP Net  Income,  see ‘‘Non-GAAP Financial  Measures,’’ provided in
Item 6—Selected Financial Data.

On February 18, 2015, we completed  our IPO  of 22,222,222 shares  of Class A common  stock and,

upon the underwriters’ exercise of their  option to purchase additional shares,  issued an additional
3,142,581 shares of Class A common stock  for a  total of 25,364,803 shares issued. All  of the shares
issued in the IPO were primary shares  offered by us as none of our stockholders sold any shares  in the
IPO. The offering price of the shares sold in the  IPO was $27.00 per share, resulting in net  proceeds to
us, after underwriters’ discounts and  commissions  and other expenses payable  by  us, of $639.4 million.
Our Class A common stock is currently  traded on the NASDAQ Global Select  Market under  the
symbol ‘‘INOV.’’

62

We  review a number of metrics, including the key metrics  shown in the table below. We believe

that these metrics  are indicative of our  overall level  of  analytical  activity and the underlying growth  in
our  business.

Key Metrics

Year Ended December 31,

2014

2013

2012

(in thousands, except percentages and
statements of work)

Key Metrics(1):
MORE2 Registry(cid:4) dataset metrics

Unique patient count(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Medical event count(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

120,170
9,250,424
Trailing 12 month Patient Analytics Months  (PAM)(4) . . . . . . . 16,519,827
Engaged patient population statements  of  work(5) . . . . . . . . . .
575
Data analytics and data-driven intervention revenue mix:

109,464
8,321,236
12,812,630
356

86,002
6,379,293
10,822,673
314

Revenue from data analytics subscriptions(6) . . . . . . . . . . . .
Revenue from data-driven intervention platform services(7):

Fully automated processes . . . . . . . . . . . . . . . . . . . . . . . .
Partially automated processes . . . . . . . . . . . . . . . . . . . . . .

Total revenue from data driven intervention platform services . .

57.7%

48.6%

45.3%

7.3%
35.0%

42.3%

4.3%
47.1%

51.4%

4.2%
50.5%

54.7%

(1) MORE2 Registry(cid:4) dataset metrics, Trailing 12 month Patient Analytics  Months (PAM),  and

Engaged patient population statements  of  work,  each  of which is  presented in the table,  are key
operating metrics that management uses to assess our level of operational activity. While we
believe that each of these metrics is indicative of  our  overall  level of analytical  activity and  the
underlying growth in our business, increases or decreases  in these  metrics  do not necessarily
correlate to proportional increases or decreases in revenue, Adjusted EBITDA, net income or
Non-GAAP Net Income. For instance, although increased  levels of analytical  activity historically
have corresponded to increases in revenue over the long term, differences in fees charged  for
different analytical packages exist and differences  in how analytics trigger  the applicability of our
data-driven intervention platforms may  result in increases in analytical activity that do not result  in
proportional increases in revenue, Adjusted  EBITDA, net income or Non-GAAP  Net Income (and
vice versa). Accordingly, while we believe the presentation of these operating  metrics is helpful to
investors in understanding our business, these metrics have limitations and should  not  be
considered as substitutes for analysis of our financial results reported under  GAAP.  In  addition, we
believe that other companies, including companies in our industry, do  not present similar operating
metrics and that there is no commonly accepted method of  calculating these metrics, which  may
reduce their usefulness as comparative  measures.

(2) Unique patient count is defined  as  each unique, longitudinally matched,  de-identified  natural

person represented in our MORE2 Registry(cid:4) as of the end of the period presented.

(3) Medical event count is defined as  the total number of discrete medical events as  of  the end of the
period presented (for example, a discrete  medical event typically results from the presentation  of a
patient to a physician for the diagnosis of diabetes and congestive heart failure  in a single visit,  the
presentation of a patient to an emergency department for chest pain, etc.).

(4) Patient Analytics Months, or PAM,  is defined as the  sum of  the  analytical processes performed on
each  respective patient within patient populations  covered by clients under contract. As  used  in the
metric, an ‘‘analytical process’’ is a distinct set  of data calculations undertaken by us which is
initiated and completed by our analytical platform to examine a specific question such  as whether

63

a patient is believed to have a condition such  as diabetes, or  worsening of  the disease, during a
specific  time period.

(5) Engaged patient population statements  of  work  is defined as the number of discrete  identified
patient populations (for example, the Medicare Advantage  members enrolled in  a client health
plan  within the state of Florida) engaged under  a contracted statement  of work, or  SOW, during
the period presented. SOWs for any discontinued product offerings are not reflected within  this
metric.

(6) Revenue from data analytics subscriptions  is defined  as revenue that results  from subscription

agreements/contracts for the provision of data analytics (which include  such components as the
company’s data integration, data management, data analytics, and  data reporting) services.

(7) Revenue from data-driven intervention platform services is  defined as revenue  that  results from
contracts for the provision of data-driven  intervention platform services. This revenue  is further
broken down into revenue achieved through fully automated processes  (i.e., those  processes that
require no material variable-based labor component) and partially automated processes  (i.e., those
processes that require certain material  variable-based  labor components).

Trends and Factors Affecting Our Future Performance

A number of factors influence our growth and  performance.  We  see many of these factors as being
more quantitatively driven, such as the rate of growth  of  the underlying data counts within  our  datasets,
the ongoing investment in innovation, the  number of statement  of work  contracts maintained by us, and
our  level of analytical activity. Additionally, there are several  factors that  influence our  growth and
performance that are less quantitatively driven,  including seasonality, macro-economic forces, and
trends  within healthcare (such as payment models, incentivization,  and regulatory oversight),  that  can
be driven by changes in federal and state  laws and regulations, as well as private  sector market forces.

Growth of Datasets. Healthcare costs in the United States have  been increasing significantly for

many years. This rise in healthcare costs  has driven a broad transition from consumption-based
payment models to quality and value-based payment models across  the  healthcare landscape. As  a
result, the specific disease and comorbidity status, clinical  and quality  outcomes, resource utilization,
and  care details of the individual patient  have become increasingly  relevant  to  the various constituents
across the healthcare delivery system. Concurrently, the count and complexity of diseases, diagnostics,
and  treatments—as well as payment models  and regulatory oversight  requirements—have soared. In
this setting, granular data has become  critical  to  determining  and  improving quality and  financial
performance in healthcare. Our MORE2 Registry(cid:4) is our largest principal dataset and serves as  a proxy
for our  general growth of datasets within  Inovalon. The growth of our datasets that inform our
analytical capabilities and comparative  analytics is a key aspect of our  provision of value to our clients
and is indicative of our overall growth  and capabilities.

Innovation and Platform Development. Our business model is based upon our  ability to deliver
value to our clients through the combination of advanced,  cloud-based data analytics and  data-driven
intervention platforms focused on the  achievement  of meaningful and measureable improvements in
clinical quality outcomes and financial  performance in healthcare. Our ability to deliver this  value is
dependent in part on our ability to continue to innovate, design new capabilities, and bring these
capabilities to market in an enterprise  scale. Our continued  ability to innovate our platform and bring
differentiated capabilities to market is an  important  aspect of our business success. Our investment in
innovation includes costs for research and development, capitalized software development, and capital

64

expenditures related to hardware and  software  platforms  on which our data  analytics and data-driven
interventions capabilities are deployed  as summarized  below (in  thousands, except  percentages).

Year Ended December 31,

2014

2013

2012

Investment in Innovation
Research and development(1) . . . . . . . . . . . . . . . . . $23,130
Capitalized  software  development(2) . . . . . . . . . . . . .
16,375
Research and development infrastructure

$21,192
10,304

$15,499
10,070

investments(3) . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,023

3,565

1,759

Total investment in innovation . . . . . . . . . . . . . . . $44,528

$35,061

$27,328

As  a percentage of revenue
Research and development(1) . . . . . . . . . . . . . . . . .
Capitalized  software  development(2) . . . . . . . . . . . . .
Research and development infrastructure

investments(3) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total investment in innovation . . . . . . . . . . . . . . .

6%
5%

1%

12%

7%
3%

1%

11%

5%
3%

1%

9%

(1) Research and development primarily includes employee costs related to the  development

and enhancement of our service offerings.

(2) Capitalized software development includes  capitalized costs incurred  to  develop  and
enhance functionality for our data analytics and data-driven  intervention platforms.

(3) Research and development infrastructure  investments include strategic capital

expenditures related to hardware and software  platforms  under development or
enhancement.

Data Analytics and Data-Driven Intervention Mix. Our business and operational models  are highly
scalable and leverage variable costs to support revenue  generating activities.  Our data analytic service
costs are less variable in nature and require lower incremental capital expenditures. As  a result,
following initial development and deployment investments, our big  data analytics platform and data
technology capabilities allow us to process  significant volumes of  transactions with  lower incremental
costs. Conversely, our data-driven intervention service costs are generally  variable in nature and require
incremental costs to generate additional revenue.  As  a result, the mix of our data analytics  and data
interventions  activities affects our financial performance.  Over  the past several  years  the percentage of
our  business which is derived from data  and  analytics subscription fees has been increasing, as has the
portion of the data-driven intervention  platform services  that are  fully automated.

Client and Analytical Process Count Growth. Our business is generally driven by the number of
underlying patients for which our analytics  and data-driven intervention platforms are being utilized. In
addition to this patient count, however,  the  number of  specific analytical  processes and  data-driven
interventions services for which any one  specific  patient population is  engaged,  is also  a driver. As  such,
increasing the size, number, and analytical portfolio penetration  of populations for which  we provide
our  analytics and data-driven intervention platform services  is important  to  the overall growth of our
business. In general, as the application of  our analytics and data-driven intervention  platform  services
deliver value, our clients often engage  with us to utilize additional  analytics and data-driven
intervention platform services. Our ability  to deliver demonstrable value,  retain clients, add new clients,
and realize growth within existing clients affects our financial performance. As such, on  an annual basis
we track the number of patient populations for  which we  are engaged to provide data analytics  and
provide data-driven intervention services  (each  engagement memorialized with a contracted  statement
of work, or SOW).

65

In addition, we track the number of  analytical processes that we run  on patients each  month in
fulfillment of our client contracts, as totaled  for  the trailing 12 months. This metric  is referred to as the
Trailing 12 Month Patient Analytical  Months, or PAM. We believe that  PAM is  indicative of our overall
level  of  analytical activity, and we expect  our period-to-period comparisons of our PAM  to  be  indicative
of underlying growth of our business, although changes in  levels of analytical  activity do not always
directly translate to changes in financial  performance of our  business. Differences in fees charged for
different analytical packages exist and  differences  in how analytics trigger  the applicability of our
data-driven intervention platforms may  result in increases in analytical activity that do not result  in
proportional increases in revenue, Adjusted  EBITDA, net income or Non-GAAP  Net Income (and vice
versa). Therefore,  in situations in which a new engaged client  SOW is initiated for analytical processes
that have a higher than average fee rate, revenue  could expand disproportionately faster than the
increase in PAM. Likewise, as was the  case in the year ended  December 31, 2013, the  loss of an
engaged client SOW for analytical processes that have  a higher than average fee  rate can negatively
affect revenue disproportionately more  than  PAM.  Further, in 2013, the  initiation of several new
engaged client SOWs for various analytical  processes that commanded, when taken  together,  a lower
than average fee rate offset the reduction  in  revenue from the aforementioned terminated client SOW,
while PAM was more than offset, and  thus increased.

Seasonality. We typically experience the highest level of revenue in the second quarter of each
year, which coincides with specific accreditation  and regulatory deadlines. In particular, as  a result of
certain data filing deadlines established  by CMS, state departments of health, and the National
Committee for Quality Assurance, or  NCQA, clients  typically  engage us to perform higher  levels of
data-driven analytics and data-driven  interventions during the  first two  quarters  of  each year  when
compared to other quarters of the year.  Conversely, the third quarter of the  year has relatively few
such deadlines and, as such, typically  has lower levels  of analytics engagement activity than other
quarters of the year.

Macro-Economic and Macro-Industry Trends. Our clients are affected, sometimes directly, and

sometimes counter-intuitively, by macro-  economic trends such as economic growth (or economic
recession), inflation, and unemployment.  Further, industry trends in federal and state laws and
regulations, as well as emerging trends in private sector payment models, affect our clients’ businesses
and their need for technologies and services to support these challenges.  These factors  have various
effects on our business, and on occasion  have resulted in the slowing or cessation of the decision-
making process by clients adopting our  technologies and services. On the other  hand, changes  in
macro-economic trends and the industry  landscape  have  accelerated the need  for our technologies and
services from time-to-time, particularly  as regulators introduce complex  requirements with which our
clients  must comply.

Shift to Fully Automated Data-Driven Intervention Platform  Services. We view the decreased

proportion  of  revenue  derived  from  partially  automated  data-driven  intervention  platform  services  as  a
positive reflection of our cloud-based interconnectivity and automation capabilities. The proportion of
our  revenue  derived  from  pure  data  analytics  and  fully  automated  data-driven  intervention  platform
services revenue is expected to continue  to  expand  over time as a percentage of  total  revenue as  a
result of our continued expansion of  our  cloud-based interconnectivity technologies and  the continued
expansion  of  interconnectivity  within  the  healthcare  landscape.  In  order  to  drive  value  for  our  clients
and serve them irrespective of their level  of connectivity, we continue to provide cloud-based partially
automated  data-driven  intervention  platform  services,  converting  the  performance  of  such  services  to
cloud-based fully automated data-driven  intervention platform services wherever possible. As  the
healthcare  infrastructure  becomes  more  interconnected  and  our  integration  and  interconnectivity
technologies continue to expand, we believe that  we will be able to achieve  more rapid implementation,
and greater value impact, at more efficient costs.

66

Components of Results of Operations

Revenue

We  earn revenue through the sale or subscription licensing  of our  cloud-based data analytics and

data-driven  intervention  platform  services.

Cloud-based data analytics solution revenue accounted  for approximately 57.7%, 48.6%, and

45.3%,of our consolidated revenue during  the years ended December  31, 2014,  2013, and 2012,
respectively. These percentages include software  subscription licensing revenue of approximately 3.6%,
3.6%, and 2.6% of our consolidated revenue during the years ended  December 31,  2014, 2013, and
2012, respectively. Our cloud-based data analytics  services are performed either at the beginning of a
data-driven intervention process, which  typically aligns with  regulatory submission  deadlines, or on  a
monthly basis, depending on the particular client’s needs.  Data analytics  revenue  is driven  primarily by
the number of identified gaps in care,  quality,  data integrity,  and  financial performance identified in  a
client’s dataset, the number of unique  patients in a client’s dataset, a minimum data analytics
processing fee, and a contractually negotiated transactional  price for each identified  gap or  unique
patient. Subscription licensing revenue is driven primarily by the  number of clients, the number of
unique  patients in a client’s population  dataset,  the number  of  analytical services contracted for  by  a
client, and the contractually negotiated price  of such services.

Cloud-based data-driven intervention  platform services revenue accounted for approximately

42.3%, 51.4%, and 54.7% of our consolidated revenue during the  years  ended December  31, 2014,
2013, and 2012, respectively. Data-driven  intervention platform service revenue is further broken down
into revenue that is generated from fully automated processes (i.e., those processes  that  require no
material variable-based labor components) and partially automated processes (i.e., those processes that
require certain material variable-based  labor components).  For the  years  ended December  31, 2014,
2013, and 2012, revenue from fully automated processes  accounted for 7.3%, 4.3%, and 4.2%  of
data-driven intervention platform services revenue and revenue  from partially automated processes
accounted for 35.0%, 47.1%, and 50.5%  of  data-driven  intervention platform services revenue.

As  many  of  our  analytical  capabilities  are  designed  to  identify  gaps  in  care,  quality,  utilization,

compliance, and/or other gaps that may impact our clients’ achievement of greater healthcare  quality
and  financial  performance,  our  cloud-based  data  driven  intervention  platform  services  revenue  is  driven
primarily by the results of our data analytic processes and our clients’  desire to utilize our cloud-based
intervention platforms to resolve such  identified gaps.  Informed  by our analytics, our cloud-based
intervention  platforms  are  designed  to  enable  the  resolution  of  specific  gaps  through  the  aggregation  of
specific  data or achievement of specific  impact. Revenue from  our intervention platform utilization is
generally driven by the quantity and type  of  completed interventions enabled by our  platform,  and a
contractually negotiated transactional  price for each such intervention.

See ‘‘Critical Accounting Policies—Revenue  Recognition’’ for a more  detailed discussion of our

revenue  recognition  policy.

Cost of Revenue

Cost of revenue consists primarily of expenses for employees  who provide direct contractual
services to our clients, including salaries, benefits, discretionary incentive  compensation, employment
taxes, severance, and equity compensation  costs. Cost  of revenue  also includes  expenses associated  with
the integration, and verification of data and other service costs  incurred  to fulfill our revenue  contracts.
Cost of revenue does not include allocated amounts for occupancy expense  and depreciation and
amortization. Many of the elements of  our cost  of  revenue  are relatively variable and  semi-variable, and
can be reduced in the near-term to offset any decline  in our revenue.

Our business and operational models  are designed to be highly scalable and leverage  variable costs
to support revenue generating activities. While  we expect to grow our headcount over time to capitalize

67

on our market opportunities, we believe  our  increased  investment in automation, electronic health
record integration capabilities, and economies of scale in  our operating model, will position us to grow
our  revenue at a greater rate than our  cost of revenue.

Sales and Marketing

Sales and marketing expense consists primarily  of employee-related expenses, including  salaries,
benefits, commissions, discretionary incentive  compensation,  employment taxes,  severance, and  equity
compensation costs for our employees engaged in sales, sales support,  business  development, and
marketing. Sales and marketing expense  also  includes operating expenses for marketing  programs,
research, trade shows and brand messages, and public relations costs. Our  sales  and marketing expense
excludes any allocation of occupancy expense and depreciation and  amortization.

We  expect our sales and marketing expenses to increase as we strategically invest to expand our

business. We expect to hire additional sales  personnel and related support personnel to capture an
increasing amount of our market opportunity. As  we scale our sales and marketing activities in  the
short to medium term, we expect these expenses  to  increase in both  absolute  dollars and as a
percentage of revenue.

Research and Development

Research and development expense (one component of our investment  in innovation) consists

primarily  of  employee-related  expenses,  including  salaries,  benefits,  discretionary  incentive
compensation, employment taxes, severance, and equity  compensation  costs for our software
developers, engineers, analysts, project managers, and other  employees engaged  in the development
and enhancement of our service offerings.  Research  and development  expense also includes certain
third party consulting fees. Our research  and  development expense  excludes any allocation of
occupancy expense and depreciation  and  amortization.

We  expect to continue our focus on developing new data analytics and data-driven intervention
platforms and enhancing our existing data analytics and data-driven intervention platforms. As  a result,
we expect our research and development  expense to continue to increase  in absolute dollars,  although
it may vary from period to period as a percentage of revenue.

General and Administrative

Our general and administrative expense consists  primarily of employee-related expenses including

salaries, benefits, discretionary incentive compensation, employment taxes, severance, and  equity
compensation costs, for employees who  are  responsible for management information systems,
administration, human resources, finance, legal,  and executive management.  General and administrative
expense also includes occupancy expenses  (including rent, utilities,  communications, and  facilities
maintenance), professional fees, consulting fees, insurance,  travel,  and other expenses.  Our general and
administrative expense excludes depreciation  and  amortization.

We  expect our general and administrative expense  to  increase as  we expand our business and  incur
the incremental costs associated with being a  public  company.  However,  excluding certain increases as a
result of being a public company, we expect our general and administrative expense to grow at  a lower
rate than revenue.

Depreciation and Amortization Expense

Our depreciation and amortization expense  consists primarily of depreciation of fixed assets,

amortization of capitalized software development costs, and amortization of  acquisition-related
intangible  assets.

68

Provision for Income Taxes

Provision for income taxes consists of federal and state  income taxes  in the  United States and
foreign income taxes from the territory of Puerto Rico, including deferred income taxes reflecting the
net tax effects of temporary differences between the carrying amounts of assets  and liabilities  for
financial reporting purposes and the  amounts used for  income tax purposes.

The following tables set forth our consolidated  statement  of operations data  for each of  the

periods presented (in thousands):

Results of Operations

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Research and development
General and administrative . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . .

Year Ended December 31,

2014

2013

2012

$361,540

$295,798

$300,275

112,761
7,143
23,130
88,565
19,880

120,054
5,952
21,192
80,638
15,517

101,188
6,793
15,499
72,661
12,899

Total operating expenses . . . . . . . . . . . . . . . . .

251,479

243,353

209,040

Income from operations . . . . . . . . . . . . . . . . . . . .

110,061

52,445

91,235

Other income and (expenses):

Interest  income . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . .

6
(1,336)

9
(79)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . .

108,731
43,379

52,375
19,657

11
(129)

91,117
35,962

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 65,352

$ 32,718

$ 55,155

The following table sets forth our consolidated statement of operations data  for each of  the

periods presented as a percentage of revenue:

Year Ended
December  31,

2014

2013

2012

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100% 100% 100%
Expenses:

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . .

31% 41% 34%
2% 2% 2%
6% 7% 5%
24% 27% 24%
5% 5% 4%

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

70% 82% 69%

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30% 18% 31%

Other income and (expenses):

Interest  income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

—
—

—
—

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30% 18% 31%

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12% 7% 12%

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18% 11% 19%

69

Years Ended December 31, 2014, 2013 and 2012

Revenue

Year Ended December 31,

2013 to 2014
Change

2012 to 2013
Change

2014

2013

2012

$

%

$

%

Total revenue . . . . . . . . . . . . . . . . . . . . . $361,540 $295,798 $300,275

(dollars in thousands)
$65,742

22% $(4,477)

(1)%

2014 Compared to 2013. Revenue during the year ended December 31,  2014  increased by

approximately $65.7 million, or 22%, as  compared to the year  ended  December  31, 2013. The increase
was primarily attributable to an increase in revenue from new  clients of  $50.5 million along with a net
increase of $15.2 million from existing clients.

2013 Compared to 2012. Revenue during the year ended December 31,  2013  decreased  by
approximately $4.5 million, or 1%, as  compared to the year  ended  December 31, 2012. The decrease
was primarily attributable to a client’s  decision to discontinue several integrated solution engagements
during the second quarter of 2013 subsequent to an acquisition by  the  client. This resulted in a
year-over-year reduction of revenue of approximately $38.9 million. The aforementioned decrease  was
almost entirely offset by an increase in  revenue from new clients of $9.1  million along with a  net
increase of $25.3 million from other  existing  clients.

Cost of Revenue

Cost of revenue . . . . . . . . . . . . . . . .
Cost of revenue as a percentage of

Year Ended December 31,

2013 to 2014
Change

2012 to 2013
Change

2014

2013

2012

$

%

$

%

$112,761

$120,054

(dollars in thousands)
$101,188

$(7,293)

(6)% $18,866

19%

revenue . . . . . . . . . . . . . . . . . . . . .

31%

41%

34%

2014 Compared to 2013.

In 2014, cost of revenue decreased by  approximately $7.3 million, or  6%,

as compared to the year ended December 31,  2013,  despite the  increase in revenue of approximately
$65.7 million or 22%, over the same  period. The $7.3 million decrease in cost  of revenue was primarily
due to a reduction in employee related  expenses.  The reduction in employee related expenses was
primarily  enabled  by  advances  in  our  technology  platform  efficiency  and  a  shift  in  revenue  mix  towards
a greater proportion of analytics versus  data-driven intervention services, as well as a greater proportion
of automation within the data-driven  intervention services mix. Cost of revenue as a percentage  of
revenue was 31% in 2014 compared  to  41% in 2013.

2013 Compared to 2012.

In 2013, cost of revenue increased by  approximately  $18.9 million,

or 19%, compared to 2012. The increase was  attributable primarily to increased employee-related  costs
of $11.0 million, as well as increased  costs  for third-party services which enable our data-driven
intervention services of $6.8 million. Cost  of revenue as a percentage of revenue increased,  from 34%
in 2012 to 41% in 2013, as a result of  management’s conscious decision to not fully implement certain
cost reduction strategies as a result of  a client loss  but rather substantially maintain its  cost
infrastructure to support anticipated  near-term revenue growth driven  by demand for  analytics and
data-driven intervention services in association  with  the launch of the Federal and State commercial
exchanges.

70

Sales and Marketing

Sales and marketing . . . . . . . . . . . . . . . . . . . .
Sales and marketing as a percentage of

Year Ended December 31,

2013 to 2014
%  Change

2012 to 2013
% Change

2014

2013

2012

$

%

$

%

$7,143

$5,952

(dollars in thousands)
$6,793

$1,191

20% $(841)

(12)%

revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .

2%

2%

2%

2014 Compared to 2013.

In 2014, sales and marketing expenses increased by $1.2 million, or  20%,

compared to 2013. The increase primarily was attributable to an increase in  employee-related costs.

2013 Compared to 2012.

In 2013, sales and marketing expense  decreased by  $0.8 million, or 12%,

compared to 2012. The decrease was  primarily attributable  to  costs  associated with  a corporate
rebranding initiative of $1.3 million incurred  in 2012,  which was  not incurred again in  2013, partially
offset by additional investments in conference and  advertising  activities of $0.4 million  in 2013.

Research and Development

Research and development . . . . . . . . . . . . .
Research and development as a percentage

Year Ended December 31,

2013 to 2014
%  Change

2012 to 2013
%  Change

2014

2013

2012

$

%

$

%

$23,130

$21,192

(dollars in thousands)
$1,938

$15,499

9% $5,693

37%

of revenue . . . . . . . . . . . . . . . . . . . . . . .

6%

7%

5%

2014 Compared to 2013.

In  2014,  research  and  development  expense  increased  by  $1.9 million,  or

9%, compared to 2013. The increase was attributable to our on-going  investment in innovation and
platform  development.

2013 Compared to 2012.

In 2013, research and development expenses increased by $5.7  million,

or 37%, compared to 2012. The increase was  primarily attributable to a $5.6 million increase in
employee-related  costs.

General and Administrative

General and administrative . . . . . . . . . . . .
General and administrative as a percentage
of revenue . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013 to 2014
Change

2012 to 2013
Change

2014

2013

2012

$

%

$

%

$88,565

$80,638

(dollars in thousands)
$7,927
$72,661

10% $7,977

11%

24%

27%

24%

2014 Compared to 2013.

In 2014, general and administrative expense  increased by approximately

$7.9 million, or 10%, compared to 2013. The  increase was primarily attributable to an  increase in
employee-related costs of $4.2 million, which  includes an increase of approximately  $1.1 million related
to stock based compensation expense, professional fees of $1.8 million, occupancy  costs of $1.1  million,
and software licensing and maintenance expenses of $0.5 million.

2013 Compared to 2012.

In 2013, general and administrative expense  increased by approximately

$8.0 million, or 11%, compared to 2012. The  year-over-year  increase in general and administrative

71

expense was driven primarily by an increase  in employee-related expenses of approximately $5.7 million
as a result of growth in average employee  headcount  during  2013 as compared to 2012 in  order  to
manage new customer additions and expected  future revenue growth.

Depreciation and Amortization

Depreciation and amortization . . . . . . . . . .
Depreciation and amortization as a

Year Ended December 31,

2013 to 2014
Change

2012 to 2013
Change

2014

2013

2012

$

%

$

%

$19,880

$15,517

$12,899

$4,363

28% $2,618

20%

percentage of revenue . . . . . . . . . . . . . .

5%

5%

4%

2014 Compared to 2013.

In 2014, depreciation and amortization expense increased by

approximately $4.4 million, or 28%, compared to 2013. The increase in depreciation and amortization
expense primarily was attributable to an  increase in  amortization expense of capitalized software  of
$4.5 million as a result of accelerating  amortization on software expected to be decommissioned  due  to
the successful development of a next generation software service.

2013 Compared to 2012.

In 2013, depreciation and amortization expense increased approximately

$2.6 million, or 20%, compared to 2012. The  increase was attributable primarily to an  increase of
$2.6 million of amortization expense from  capitalized software.

Interest Expense

Interest  expense . . . . . . . . . . . . . . . . . . . . .
General and administrative as a percentage

Year Ended December 31,

2013 to 2014
Change

2012 to
2013
Change

2014

2013

2012

$

%

$

%

$1,336

$79

$129

$1,257

1,591% $ (50) 39%

(dollars in thousands)

of revenue . . . . . . . . . . . . . . . . . . . . . . .

0%

0%

0%

2014 Compared to 2013.

In  2014,  interest  expense  increased  by  approximately  $1.3 million

compared  to  2013.  The  increase  was  attributable  to  interest  expense  on  the  $300.0  million  Term  Loan
Facility  borrowed  on  September 19,  2014.

2013 Compared to 2012.

In  2013,  interest  expense  was  consistent  with  2012.

Provision for Income Taxes

Year Ended December 31,

2013 to 2014
Change

2012 to 2013
Change

2014

2013

2012

$

%

$

%

(dollars in thousands)

Provision for income taxes . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . .

$43,379

$19,657

$35,962

$23,722

121% $(16,305)

(45)%

40%

38%

39%

2014 Compared to 2013.

In 2014, provision for income taxes increased by approximately

$23.7 million, or 121%, compared to  2013. The  increase  in period-over-period income tax expense was
attributable to our increase in income  from  operations resulting from our increase in revenues and
enhancement in margins. Our effective  income  tax  rate in 2014 was  40% compared to 38%  in 2013.

72

The increase in our effective income  tax rate  was due primarily  to  an increase in our  effective state
income tax rate.

2013 Compared to 2012.

In 2013, provision for income taxes was approximately $19.7 million
compared to approximately $36.0 million  in  2012. Our  effective income tax rate  was  38% in 2013
compared to 39% in 2012. The decrease in our effective income  tax rate was due primarily to the
recognition of the 2012 and 2013 federal research  and development  tax credits in 2013 and a decrease
in state income taxes.

Quarterly Results of Operations

The following table sets forth our unaudited consolidated statement of operations data for  each  of

the eight quarters in the period ended  December 31, 2014.  The  unaudited quarterly statement of
operations data set forth below have been  prepared on  a basis  consistent with our audited annual
consolidated financial statements and include, in our opinion, all  normal recurring adjustments
necessary for a fair statement of the financial information contained in  those statements. Our historical
results are not necessarily indicative  of the  results that may  be  expected in  the future. The  following
quarterly financial data should be read  in conjunction  with our audited consolidated financial
statements and the related notes included  elsewhere  in this Annual Report. In the table  below we have
included measures, ‘‘Adjusted EBITDA’’ and ‘‘Non-GAAP Net Income,’’ that are not presented in
accordance with GAAP. Reconciliations  of these non-GAAP measures to  corresponding GAAP
measures are provided below. Discussion  of why we  utilize these non-GAAP financial measures is
provided under ‘‘Non-GAAP Financial  Measures,’’  in Item 6—Selected Financial Data.

We  typically experience the highest level  of  revenue in the second quarter of each year, which
coincides with specific accreditation and regulatory deadlines. See  ‘‘Management’s Discussion and

73

Analysis of Financial Condition and Results  of  Operations—Trends  and  Factors  Affecting Our Future
Performance—Seasonality.’’

Consolidated Statement of Operations
Data:

December 31, September 30, June 30, March 31, December 31, September 30, June 30, March 31,

2014

2014

2014

2014

2013

2013

2013

2013

Three Months Ended

$89,918

$85,991

(unaudited, in thousands)
$84,674

$100,957

$64,534

Revenue .
Expenses:

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.
Cost of revenue . .
.
.
.
Sales and marketing .
.
.
.
.
Research and development
General and administrative .
.
Depreciation and amortization .

.
.
.
.

.
.

.
.

Total operating expenses

Income from operations

.

.

.

Other income and (expenses):
.
.

Interest income . .
Interest expense . .

.
.

.
.

.
.

.
.

Income before taxes .
.
Provision for income  taxes .

.

.

.

Net income .

.

.

. . .

.

.

.

.

Basic net income per share .

.
.

.

.

.

.

.
.

.
.

.

.

Diluted net income per share .

.

.

.
.

.
.

.

.

.

.

.

.
.

.
.

.

.

.

.

.
.
.
.
.

.

.

.
.

.
.

.

.

.

Weighted average shares  of  common

stock outstanding:
.
Basic .

. . .

.

.

.

Diluted .

.

.

.

. . .

Other Financial Data

.

.

.

.

.

.

.

.

Adjusted EBITDA(1) .

.

.

.

Non-GAAP Net Income(2) .

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.
.
.
.

.

.

.
.

.
.

.

.

.

.

.

.

.

.

.
.
.
.
.

.

.

.
.

.
.

.

.

.

.

.

.

.

27,696
1,788
5,754
25,645
4,868

65,751

24,167

2
(1,127)

23,042
9,543

$13,499

$

$

0.11

0.11

122,257

125,359

$30,589

$14,758

27,579
2,410
6,184
21,645
5,043

62,861

23,130

1
(147)

22,984
9,318

28,899
1,612
5,144
21,341
5,114

62,110

38,847

28,587
1,333
6,048
19,934
4,855

60,757

23,917

1
(49)

2
(13)

38,799
15,169

23,906
9,349

25,185
1,355
5,021
20,372
4,412

56,345

8,189

3
(18)

8,174
2,439

$75,004

$81,224

$75,036

29,381
1,528
5,250
19,368
3,934

59,461

15,543

1
(21)

15,523
6,046

33,278
1,982
5,248
20,006
3,642

64,156

17,068

32,210
1,087
5,673
20,892
3,529

63,391

11,645

2
(24)

3
(16)

17,046
6,640

11,632
4,532

$13,666

$ 23,630

$14,557

$ 5,735

$ 9,477

$10,406

$ 7,100

$

$

0.10

0.10

$

$

0.18

0.17

$

$

0.11

0.11

$

$

0.04

0.04

$

$

0.07

0.07

$

$

0.08

0.08

$

$

0.05

0.05

131,779

134,523

134,645

134,558

134,400

134,437

137,870

134,538

136,814

136,776

135,572

135,754

135,635

139,101

$28,658

$ 44,989

$29,412

$13,513

$19,816

$22,372

$16,146

$14,475

$ 25,109

$15,863

$ 7,114

$10,165

$11,921

$ 8,193

(1)

The following table presents a reconciliation of net income to Adjusted EBITDA for each of the periods indicated:

December 31, September 30, June 30, March 31, December 31, September 30, June 30, March 31,

2014

2014

2014

2014

2013

2013

2013

2013

Three Months Ended

Reconciliation  of  net income to

Adjusted EBITDA:
.

Net income . .

.

.

.

.

.

.
Depreciation and
.
amortization .
.
.
Interest expense .
Interest (income) .
.
Provision for income taxes

.
.
.

.
.
.

.
.
.

.

.
.
.

.

.
.
.
.

.

.

.

.

.

.

EBITDA .

.
.
.
Stock-based compensation .
.
Other non-comparable items
.
Professional  service fees .

.

.

.

.

$13,499

$13,666

$23,630

$14,557

$ 5,735

$ 9,477

$10,406

$ 7,100

4,868
1,127
(2)
9,543

29,035
1,554
—
—

5,043
147
(1)
9,318

28,173
518
—
(33)

5,114
49
(1)
15,169

43,961
436
—
592

4,855
13
(2)
9,349

28,772
386
—
254

4,412
18
(3)
2,439

12,601
434
—
478

3,934
21
(1)
6,046

19,477
387
(48)
—

3,642
24
(2)
6,640

20,710
285
1,377
—

3,529
16
(3)
4,532

15,174
736
236
—

Adjusted EBITDA .

.

.

.

.

.

.

$30,589

$28,658

$44,989

$29,412

$13,513

$19,816

$22,372

$16,146

74

(2)

The following table presents a reconciliation of net income to Non-GAAP Net Income for each of the periods indicated:

December 31, September 30, June 30, March 31, December 31, September 30, June 30, March 31,

2014

2014

2014

2014

2013

2013

2013

2013

Three Months Ended

Reconciliation  of  net income to

Net income . .

.

.

.

.

.

.

Non-GAAP Net Income:
.

intangible  assets .

.
Stock-based compensation .
Amortization of acquired
.

.
Other non-comparable items
Professional  service fees .
.
Tax impact on add-back
.
.

items

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.

$13,499
1,554

$13,666
518

$23,630
436

$14,557
386

541
—
—

861
—
(33)

1,433
—
592

1,533
—
254

$5,735
434

1,296
—
478

$ 9,477
387

$10,406
285

$7,100
736

763
(48)
—

763
1,377
—

777
236
—

(836)

(537)

(982)

(867)

(829)

(414)

(910)

(656)

Non-GAAP Net  Income .

.

.

.

$14,758

$14,475

$25,109

$15,863

$7,114

$10,165

$11,921

$8,193

The following table presents a summary of  our cash flow activity for  the  periods  set forth below  (in

thousands):

Liquidity and Capital Resources

Year Ended December 31,

2014

2013

2012

Consolidated Statements of Cash Flows  Data:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . .
Net  cash used in financing activities . . . . . . . . . . . .

$ 55,155
$ 32,718
$ 65,352
$ 85,528
$ 53,705
$ 66,015
$(22,619) $(18,863) $(15,084)
$(10,936) $(42,919) $(47,132)

Sources of Liquidity

Our principal source of liquidity has been  cash generated by  operating activities. Our cash
generated from operations has been sufficient  to  fund our  growth, including our  capital expenditures.
Additionally, our cash generation has allowed us to repurchase certain amounts  of  our  outstanding
stock and pay dividends to our stockholders in the amount of $421.0  million  from January 1,  2012
through December 31, 2014. In addition,  on September 19,  2014, we redeemed $300.0 million of our
common stock, at a price per share of  $27.01,  with proceeds from our Term Loan Facility. Prior to this
redemption, we had not historically incurred debt nor have we recently generated liquidity through
equity sales. As of December 31, 2014,  we  had a  cash  and  cash equivalent balance of $162.6 million.

On February 18, 2015, we completed  our IPO  of 22,222,222 shares  of Class A common  stock and,

upon the underwriters’ exercise of their  option to purchase additional shares,  issued an additional
3,142,581 shares of Class A common stock for a total of 25,364,803 shares  issued. All of the  shares
issued  in  the  IPO  were  primary  shares  offered  by  us  as  none  of  our  stockholders  sold  any  shares  in  the
IPO. The offering price of the shares sold in the  IPO was $27.00 per share, resulting in net  proceeds to
us, after underwriters’ discounts and  commissions  and other expenses payable  by  us, of approximately
$639.4 million.

We  believe our current cash and cash  equivalent balance, expected  cash generated  by  operating
activities and availability under our Credit  Facilities (defined below) is  sufficient to fund our  liquidity
needs for the foreseeable future.

75

Debt

On September 19, 2014, we and our  subsidiaries entered into the Credit Agreement. The  terms of

the Credit Agreement provide for credit facilities in  the aggregate maximum  principal  amount  of
$400.0 million, consisting of the Term Loan  Facility and the Revolving Credit Facility.  Proceeds of the
Revolving Credit Facility may be used for  our working capital and  general corporate  purposes. The
obligations under the Credit Facilities are guaranteed by our domestic,  wholly owned  subsidiaries.  The
Credit  Facilities contain customary affirmative and negative covenants, including  limitations on negative
pledges and liens. In addition, under the  Credit Agreement, we are required to maintain certain
minimum liquidity levels ($50.0 million  while the  Term Loan Facility remains  available,  or, if  the Term
Loan Facility has been repaid, $20.0 million), measured at the end of  each of our fiscal quarters. In
addition, our ability to incur debt is subject to compliance with  a  4.00 to 1.00  leverage ratio under
certain circumstances. The Credit Agreement  also contains certain mandatory  prepayment requirements
in connection with certain assets sales  and  customary events of  default,  including as  a result of certain
specified change of control events.

Term Loan Facility

We  utilized the entire principal amount  of the Term Loan  Facility to redeem  approximately  8.33%

of our Class B common stock on a pro  rata basis. As  of  December 31,  2014, the  principal  amount
outstanding under the Term Loan Facility  was  $300.0 million. The Term Loan Facility has a  five-year
term. The Term Loan Facility is an amortizing facility and payments of  principal and  interest are
payable quarterly, beginning March 31, 2015.  The outstanding principal  amount  of  the Term Loan
Facility will amortize as follows: $18.8  million in year  one, $15.0 million in  year two, $30.0  million in
year three, $45 million in year four, and  the remaining principal balance  in year five.  The interest  rate
for the Term Loan Facility is LIBOR  plus 1.25% per annum or the base rate plus 0.25% per annum (at
our  election).

Revolving Credit Facility

Borrowings under the Revolving Credit Facility became available, subject  to  compliance with  the

terms and conditions set forth in the  Credit Agreement, beginning (at our option)  after the
consummation of our initial public offering. The  Revolving Credit Facility  is scheduled to mature on
March 31, 2020. The interest rate for the Revolving Credit Facility  is LIBOR plus  1.25% per annum  or
the base rate plus 0.25% per annum  (at  our election).

Cash Flows

Operating  Activities

Cash provided by operating activities consisted  of net income adjusted for  certain non-cash  items,
including depreciation and amortization, stock-based compensation, and deferred  income  taxes, as well
as the effect of changes in working capital and other activities.

Cash provided by operating activities during the  year ended December 31, 2014 was  approximately

$85.5 million, an increase in cash inflow  of approximately  $19.5 million compared to the  year  ended
December 31, 2013. Cash provided by operating activities  was driven  by net income of approximately
$65.4 million, as adjusted for the exclusion of  non-cash expenses totaling approximately $25.1 million,
which  was partially offset by approximately  $7.7 million related to the effect of changes  in working
capital and other balance sheet accounts resulting  in cash outflows of approximately $85.5 million.

Cash provided by operating activities during the  year ended December 31, 2013 was  approximately

$66.0 million, an increase of approximately  $12.3 million compared  to  the  year  ended December  31,
2012. Cash provided by operating activities  was driven by net  income of approximately  $32.7 million, as

76

adjusted  for  the  exclusion  of  non-cash  expenses  totaling  approximately  $17.3  million,  which  was
partially offset by approximately $16.0 million related to the effect of changes in working capital and
other balance sheet accounts resulting  in  cash inflows  of approximately $66.0 million.

Investing  Activities

Our primary investing activities consisted of purchases  of property and  equipment, investments  in

internally developed capitalized software, and leasehold  improvements for our facilities.

Cash used in investing activities in the year ended December 31, 2014 was approximately
$22.6 million, an increase in cash outflow  of approximately $3.8 million compared to the year ended
December 31, 2013. The slight increase in cash  outflow  was  due to an increase  in the investment in
capitalized software of approximately  $5.5 million, which was partially offset  by  a decrease in  purchases
of property and equipment of approximately $1.7  million.

Cash used in investing activities during  the year ended December 31,  2013 was approximately

$18.9 million, an increase in cash outflow  of approximately $3.8 million compared to the year ended
December 31, 2012. The increase in cash outflow was primarily due to the purchase of property  and
equipment of approximately $9.2 million  during the  year  ended December  31, 2013 as  compared to
approximately $5.5 million during the  year ended December 31,  2012.

Financing Activities

Our primary financing activities have  consisted of private purchases and  sales  of common stock,

credit facility borrowings, dividend distributions,  and  stock option exercises  by  employees.

Cash used in financing activities during the year ended December 31, 2014 was approximately

$10.9 million, a decrease of approximately  $32.0 million in cash outflow compared  to  the year  ended
December 31, 2013. The cash used in  financing activities  during  the year  ended December 31, 2014  is
primarily comprised of $309.1 million  for the  repurchase of common stock, and $2.9  million for the
payment of previously declared dividends,  partially offset  by $300.0 million from proceeds of the Term
Loan and $0.7 million from the exercise  of  employee stock options.

Cash used in financing activities during the year ended December 31, 2013 was approximately
$42.9 million, a decrease in cash outflow of approximately $4.2 million compared  to  the year  ended
December 31, 2012. The decrease in  cash outflow was primarily due to the net repurchase  of  common
stock of $20.0 million, which was offset by  a decrease in dividends  paid  of approximately $23.5 million.

Off Balance Sheet Arrangements

We  do not have any off-balance sheet arrangements and did  not have any such  arrangements

during the years ended December 31, 2014, 2013 and 2012.

Contractual  Obligations

Our principal commitments consist of obligations under our senior  unsecured term loan facility
(see Note 6 of the Consolidated Financial Statements), and  our operating leases for  equipment, office

77

space, and co-located data center facilities. The  following  table summarizes  our future payments in
cash, excluding the effects of time value,  on contractual obligations by period as of December 31, 2014.

Credit  facilities . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease obligations . . . . . . . . . . . . . . .

$300,000
24,795

Total

Payments Due by Period

(in thousands)

Less than
1 year

$18,750
6,728

1 - 3 years

3 - 5  years

$45,000
12,368

$236,250
5,699

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$324,795

$25,478

$57,368

$241,949

More than
5  years

$—
—

$—

Our existing operating lease agreements may provide us  with the option to renew. Our future
operating lease obligations would change if we entered into additional operating lease  agreements and
if we exercised renewal options.

Contractual obligations represent future cash commitments and liabilities under agreements with
third parties, and exclude purchase orders for goods  and  services. Purchase orders are not included in
the table above. Our purchase orders represent  authorizations to purchase rather  than legally binding
agreements. The contractual commitment amounts in the  table  above are associated with agreements
that are legally binding and enforceable, and that specify all significant terms, including fixed or
minimum services  to be used, fixed, minimum  or variable price  provisions and the approximate  timing
of the transaction.

Critical Accounting Policies and Estimates

We prepare our consolidated financial  statements  in accordance with GAAP. The preparation of
these consolidated financial statements  requires us to make  estimates and assumptions that affect  our
reported amounts of assets, liabilities,  revenue and expenses, as well as related  disclosures. To  the
extent that there are material differences  between  these  estimates and  actual results, our financial
condition or operating results would be  affected. We base our estimates  on  past experience and  other
assumptions that we believe are reasonable under the  circumstances,  and  we  evaluate these estimates
on an ongoing basis. We refer to accounting estimates of this type as critical accounting  policies  and
estimates, which we discuss further below.

Revenue Recognition

We recognize revenue when it is realized (or realizable) and  earned  (i.e., when  services  have been
rendered  or delivery of applicable deliverables has  occurred). This  occurs  when persuasive evidence of
an arrangement exists, the product or service  has been performed or delivered, fees are fixed or
determinable, and collection is reasonably assured. When collectability  is  not reasonably assured,
revenue is recognized when cash is collected. Cash collections and invoices  generated in excess of
revenue recognized are recorded as deferred revenue  until the revenue recognition  criteria are met.

We primarily derive our revenue from  sales of  our data  analytics  and data-driven intervention

platform services. We allocate revenue  to  our data-driven  analytics and  data-driven intervention
platform services using the relative selling price method. We  have generally been  unable to establish
vendor-specific objective evidence of fair value  and, while we continually  seek third-party evidence  of
fair value, meaningful data have generally been unavailable as our  services  are unique and visibility  into
our competitors’ pricing is unavailable. As a result, we use our best estimate of selling price  to  allocate
arrangement consideration to its contractual service elements.

We have determined an estimated selling price  by considering several external  and internal factors,

including, but not limited to pricing practices,  margin objectives, competition, customer  demand,

78

internal costs, and overall economic trends. Generally, the best  estimate of  selling price  is consistent
with the contractual arrangement fee for each element.

Revenue is recognized as cloud-based  data  analytics and data-driven intervention services  are
performed and information is delivered  to  clients, which  generally  align with  our right to invoice our
clients. Cloud-based data analytics services  are considered  performed  when gaps in  care, quality, data
integrity, or financial performance, and  summarized key analytics and benchmarking  analytics reports
are delivered to its clients, provided that  all contractual  performance requirements and other revenue
recognition criteria are met. Cloud-based data-driven intervention services are  considered performed
upon completion, provided that all contractual performance requirements and  other revenue
recognition criteria are met.

We  also enter into multiple-element software arrangements, which are  recognized  under
ASC 985-605, Software Revenue Recognition,  when a  software subscription license is  provided to
customers. Under these arrangements,  we provide post-contract support,  including help  desk  support
and unspecified upgrades. Vendor-specific objective evidence  of fair value has  not  been established for
maintenance as maintenance is not renewed separately  from  the license  fees. As  a result, under these
subscription software license agreements, we recognize  revenue from the license of software ratably
over the life of the agreement. We begin to recognize revenue  upon execution of  a signed agreement
and delivery of the software, provided  that the software  license fees are fixed and  determinable, and
collection of the resulting receivable  is reasonably assured.

Certain of our arrangements entitle a client to receive a refund if we fail  to satisfy  contractually
specified performance obligations. The refund is limited to a portion  or  all of the consideration  paid. In
this  case, revenue is recognized when any  and all performance obligations are  satisfied.

We  maintain an allowance, charged to revenue, which reflects  our estimated future billing

adjustments resulting from client concessions or resolutions of billing disputes.

Income Taxes

We  account for income taxes using the asset and liability approach,  which requires  the recognition
of deferred tax assets and liabilities related to the  expected future tax consequences  of  events that have
been recognized between financial reporting and income tax reporting. We measure deferred tax  assets
and liabilities using enacted tax rates expected to apply to taxable income in the  years  in which  those
temporary differences are expected to be recovered or settled.

We  make estimates, assumptions and judgments to determine  our provision for income taxes and
also for deferred tax assets and liabilities  and  any valuation allowances recorded  against our deferred
tax assets. We assess the likelihood that our deferred  tax  assets will  be  recovered  from future  taxable
income and, to the extent we believe  that recovery  is not likely,  we  establish  a valuation  allowance.

We  have adopted ASC 740-10, Accounting  for Uncertainty in Income  Taxes, that prescribes a
recognition threshold of more-likely-than-not, and a measurement attribute for all tax  positions  taken
or expected to be taken on a tax return,  in order for  those  positions to be recognized in the  financial
statements. We continually review tax laws,  regulations and related  guidance in order to properly record
any uncertain tax liability positions. We  adjust  these reserves  in light  of changing facts and
circumstances.

Stock-Based  Compensation

All stock-based awards, including employee stock option  and restricted  stock unit (‘‘RSU’’) grants,
are measured and recognized in the financial statements at fair  value as of the grant date in accordance
with ASC 718, Compensation—Stock  Compensation. We  recognize stock-based compensation expense,

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net of estimated forfeitures based on historical and anticipated  turnover data, using the straight-line
basis over the service period of the applicable award, which is generally five years.

We  estimate the fair value of each stock option  award  on the  grant date  using the Black-Scholes
option pricing model. The Black-Scholes  option-pricing  model  requires the input of estimates, including
the fair market value of our common  stock, the expected  volatility of the price  of  our  common stock,
expected life, the risk free interest rate, and the expected dividend yield of our common  stock.  The
input assumptions used in the Black-Scholes option-pricing model represent management’s best
estimates. These estimates involve inherent uncertainties and the application of management’s
judgment. If factors change and different assumptions are used, the amount of stock-based
compensation expense could be materially different  in the future.

We  estimate the expected volatility of our  stock options by  using  data for  several unrelated public

companies within our industry that are considered to be comparable  to  our company and for  which
historical information was available. The average expected term was determined under  the simplified
calculation as provided by the SEC Staff’s Accounting Bulletin  No. 107, Share-Based  Payment, which is
the mid-point between the vesting date and the end  of  the contractual term.  We determine the risk-free
interest rate by reference to the U.S.  Treasury yield curve rates with  the remaining  term commensurate
with the expected life assumed at the date  of  grant. The dividend yield assumption of  zero is based
upon the fact that we do not have a formal dividend  payment policy, we do not intend  to  continue to
pay cash  dividends on our common stock in the future, and,  to  the extent we pay dividends in  the
future, there is no assurance that any such dividends  will be comparable  to  those previously declared.
We  estimate the forfeiture rate of our  stock-based awards based on historical experience and
adjustments are made annually to reflect  actual  forfeiture experience. We will continue to use judgment
in evaluating  the assumptions related to our stock-based  compensation on a  prospective basis. As  we
continue to accumulate additional data  related to our common stock, we may have refinements to our
estimates, which could materially impact  our future stock-based compensation expense.

We  estimate the fair value of each RSU  based on  the fair  market  values of the  underlying
common stock on the dates of grant. RSUs are  share awards  that, upon vesting, will deliver to the
holder shares of the Company’s common  stock. On November  13, 2014, we granted  488,780 RSUs
pursuant to our 2007 Long-Term Incentive Plan that vest upon the satisfaction of  both  a service
condition and a liquidity condition. The service condition  for these awards  is satisfied over  five  years.
The liquidity condition is satisfied upon the occurrence of a qualifying event, defined as  a change of
control transaction or six months following the completion of an  initial public offering.  As of
December 31, 2014, no share-based compensation expense  had  been recognized for  these  RSUs
because the qualifying events (described above) had not occurred. This  six-month period following our
initial public offering is not a substantive service condition and,  accordingly,  in the first quarter of 2015,
the quarter in which we consummated  our  initial public offering, we will  recognize a cumulative  share-
based compensation expense for the portion of  the RSUs  that had  met the  service  condition  as of that
date,  following the straight-line method, net of estimated forfeitures.  The  remaining  unrecognized
share-based compensation expense related to these RSUs will be recorded over the  remaining  requisite
service period using the straight-line method, based  on awards  ultimately  expected to vest. We  estimate
future forfeitures at the date of grant and revise the estimates, if  necessary, in subsequent  periods  if
actual forfeitures differ from those estimates.

Goodwill

Goodwill represents the excess of acquisition costs over the fair value  of tangible net assets and

identifiable intangible assets of the businesses acquired.  Goodwill  is not amortized. Goodwill  is subject
to impairment testing annually as of December 31st, or whenever events or changes in  circumstances
indicate that the carrying amount may not be fully  recoverable. Our impairment tests are based  on a
single operating segment and reporting unit structure.  This test compares a reporting  unit’s carrying

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value to its fair value. If the fair value  of the reporting  unit exceeds the carrying value of the  net assets,
including goodwill assigned to that reporting unit, goodwill is not impaired.  If the carrying  value of  the
reporting unit’s net assets, including goodwill, exceeds  the fair value  of  the reporting unit, then  we are
required to determine the implied fair value of the reporting unit’s goodwill. If the  carrying value of a
reporting unit’s goodwill exceeds its implied fair  value, then an impairment  loss is recorded for the
difference between the carrying amount  and the implied fair value of the goodwill.

As of December 31, 2014, we had goodwill of approximately $62.3 million, which represented 18%

of our consolidated total assets. There  are many assumptions and estimates used  that  directly  impact
the results of impairment testing, including an estimate of  future expected revenues,  earnings and cash
flows, the determination of reporting unit(s), and discount rates  applied  to such expected  cash flows in
order to estimate fair value. The determination  of whether or not goodwill has  become impaired
involves a significant level of judgment in the assumptions  and estimates underlying the approach used
to determine the value of our reporting  unit. Actual results  could differ from management’s  estimates,
and such differences could be material  to  our consolidated financial position and results  of operations.

The fair value of our reporting unit significantly exceeded its  respective carrying value at

December 31, 2014, and we concluded  the recoverability  of goodwill would not have been impacted by
a 10% change in fair value. Accordingly,  we  did not record any goodwill impairments amounts for any
period presented.

JOBS Act Accounting Election

We  are an ‘‘emerging growth company,’’ as  defined in the Jumpstart Our Business Startups  Act of

2012, or the JOBS Act. Under the JOBS  Act, emerging  growth companies  can delay adopting new or
revised accounting standards issued subsequent to the enactment of the JOBS  Act until  such time as
those standards apply to private companies. We have irrevocably elected  not  to  avail ourselves  of  this
exemption from new or revised accounting  standards and, therefore, will be subject to the  same new  or
revised accounting standards as other  public companies that  are  not emerging growth companies.

Recently Issued Accounting Standards

In July 2013, the Financial Accounting Standards Board, or the FASB,  issued  authoritative
guidance containing changes to the presentation  of  an unrecognized tax benefit  when a  loss or  credit
carry forward exists. This statement is effective for financial statements issued for annual  periods
beginning after December 15, 2013, with  early adoption permitted. Adoption of the standard  did not
impact our financial position, results  of operations, or cash flows.

In May 2014, the FASB issued updated guidance on revenue from contracts with  customers. This

revenue recognition guidance supersedes  existing GAAP guidance, including most industry-specific
guidance. The core principle is that an entity should  recognize revenue  to  depict the transfer of
promised goods or services to customers  in an amount that reflects the consideration to which the
entity expects to be entitled in exchange for those  goods or services.  The  guidance identifies steps to
apply  in achieving this principle. This updated  guidance is effective for  fiscal years, and  interim periods
within those fiscal  years, beginning after  December 15,  2016. We are currently  evaluating  the potential
impact of this guidance on our financial  disclosures and results, including whether we elect
retrospective, or modified retrospective, adoption methods.

In June 2014, the FASB issued stock compensation guidance  requiring that a  performance target

that affects vesting and that could be achieved after the  requisite service  period be treated  as a
performance condition. The amendments in this guidance are effective for fiscal years, and interim
periods within those fiscal years, beginning after December 15,  2015. We are currently evaluating the
potential impact of this guidance on our  financial disclosures and results.

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Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

Market risk includes risks that arise from changes  in interest rates, equity prices  and other market

changes that affect market sensitive instruments.  Our  primary market risk exposure is to changes  in
interest rates on our variable rate debt,  which includes  our Term Loan and our  Revolving Credit
Facility. As of December 31, 2014, we had $300.0 million outstanding  under our Term Loan at  an
effective interest rate of 1.4%. As a result, if  market  interest rates  were to increase  by  1.0%, or
100 basis points, interest expense would  decrease future earnings and cash flows, net of  estimated  tax
benefits, by approximately $1.8 million  annually, assuming  that we do not  enter into contractual
hedging  arrangements.

Item 8. Financial Statements and Supplementary Data

Our consolidated financial statements and supplementary data are included as a  separate section

of this Annual Report on Form 10-K commencing on page F-1 and are incorporated herein by
reference.

The supplementary financial information  required by this Item 8 is included  in Item 7  under the

caption ‘‘Quarterly Results of Operations,’’ which is incorporated herein by reference.

Item 9. Changes and Disagreements with Accountants on Accounting and Financial  Disclosure.

None.

Item 9A. Controls and Procedures.

Disclosure Controls and Procedures

Our management, with the participation of our chief  executive  officer (‘‘CEO’’) and chief  financial
officer (‘‘CFO’’), has evaluated the effectiveness of our disclosure controls and procedures, (as defined
in Rules 13a- 15(e) and 15d- 15(e) under  the Exchange Act), as of  the end of the  period covered by
this  Annual Report on Form 10-K. Based on such  evaluation, our CEO and CFO have concluded that,
as of  December 31, 2014, our disclosure  controls and procedures are  designed at  a reasonable
assurance level and are effective to provide  reasonable assurance  that information  we are  required to
disclose in reports that we file or submit under  the Exchange Act is  recorded, processed, summarized,
and reported within the time periods  specified in  the rules and  forms of the  SEC, and that such
information is accumulated and communicated to our  management, including our CEO and  CFO,  as
appropriate, to allow timely decisions regarding  required disclosure.

Management’s Annual Report on Internal  Control over Financial Reporting

This Annual Report on Form 10-K does not include a report of management’s assessment

regarding internal control over financial  reporting or an  attestation report  of  the Company’s  registered
public accounting firm due to a transition  period established by rules of  the  SEC for newly public
companies as well as the Company’s  filing status as a non-accelerated filer.

Attestation Report of Independent Registered Public  Accounting Firm

Not applicable.

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Changes  in Internal Control over Financial Reporting

There have been no changes in the Company’s internal control over financial  reporting (as defined

in Rules 13a-15(f)  and 15d-15(f) of the Exchange Act) during the  quarter  ended December 31, 2014
that have materially affected, or are reasonably likely to materially affect, the Company’s internal
control over financial reporting.

Item 9B. Other Information.

None.

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Item 10. Directors, Executive Officers  and  Corporate Governance.

PART III

The following table provides information regarding our  executive  officers and directors  as of this

Annual Report:

Name

Age

Position

Keith R. Dunleavy, M.D.
. . . . . . . . . . . . .
Robert A. Wychulis . . . . . . . . . . . . . . . . .
Christopher E. Greiner . . . . . . . . . . . . . . .
Thomas R. Kloster . . . . . . . . . . . . . . . . . .
Daniel L. Rizzo . . . . . . . . . . . . . . . . . . . .
Jason Z. Rose . . . . . . . . . . . . . . . . . . . . .
Joseph  R. Rostock . . . . . . . . . . . . . . . . . .
Shauna L. Vernal . . . . . . . . . . . . . . . . . . .
Denise K. Fletcher(1) . . . . . . . . . . . . . . . .
Andr´e S. Hoffmann(1) . . . . . . . . . . . . . . .
Lee D. Roberts(1) . . . . . . . . . . . . . . . . . .
William J. Teuber Jr.(1) . . . . . . . . . . . . . .

President

45 Chief Executive Officer and Chairman of the Board
60
39 Chief Product and Operations Officer
54 Chief Financial Officer
37 Chief Innovation Officer
43 Chief Strategic Development Officer
52 Chief Technology Officer
45 Chief Legal Officer and Corporate Secretary
66 Director
56 Director
62 Director
63 Director

(1) Independent within the meaning  of  NASDAQ  Marketplace Rule 5605(a)(2).

Executive  Officers

Keith R. Dunleavy, M.D., Chief Executive  Officer and Chairman of the  Board

Dr. Dunleavy has served as our Chief Executive Officer since his organization of the  company’s

predecessor companies in 1998, as Chairman of the  board  of  directors since  the creation of the  board
in 2006, and as President from the company’s  foundation  until May of 2014. Dr. Dunleavy is
responsible for the overall execution of  the company’s  business  plan, strategic relationships,  and the
identification and realization of company product strategy and vision. During his  tenure  building
Inovalon, Dr. Dunleavy has worked extensively  with a wide array and number of  healthcare
organizations, regulatory and oversight  bodies, and technology companies examining the  growing  role of
data within healthcare, and its ability to drive meaningful insight and improvement  for its constituents.
Dr. Dunleavy serves as a Director on  the Dartmouth Medical  School Board of  Overseers, has authored
or co-authored a number of scientific  journal articles, abstracts, and proprietary research papers,  and
has presented his work and materials at multiple national and  international conferences. Dr.  Dunleavy
received a Bachelor’s degree in Biology  modified with Engineering with  High Honors from Dartmouth
College, where his studies and work focused upon  the neurosciences, computer sciences  and
engineering with his honors thesis focused on the  computer simulation  of artificial  human cerebellar
functional units. He earned his doctorate  in  medicine from Harvard  Medical School,  completed his
medical residency at The Johns Hopkins Hospital  in Baltimore, Maryland, and practiced  and was Board
Certified in Internal Medicine.

We  believe that Dr. Dunleavy’s knowledge of our company  and its business and  his extensive
experience in the healthcare industry qualifies him to serve as  the chairman  of our  board of  directors.

Robert A. Wychulis, President

Mr. Wychulis has served as our President since May 2014. In this role, Mr. Wychulis serves as the

general manager of the company, ultimately responsible  for all  aspects of the company’s  goals and
commitments around day-to-day product and service delivery,  performance, support,  and client value
achievement. Prior to joining Inovalon, from 2008  to  May 2014,  Mr. Wychulis served as  the President

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of the WellPoint New York government program health plan, HealthPlus,  an Amerigroup company,
where  he was responsible for the management of the  company’s product portfolio  within the New York
region. Prior to joining WellPoint/Amerigroup, from 2003 to 2008, Mr. Wychulis served  as President
and CEO of the Florida Association of  Health Plans, where  he grew the association from eight  to
26 plans  in four years. From 1995 to 2002, Mr. Wychulis  served  as President and CEO of HealthPlan
Southeast, a North Florida managed care company comprised  of  state employee, commercial and
Medicaid/CHP  contracts.

Mr. Wychulis received his Bachelor of Political Science  degree  from  the City College of New  York

and his Masters of Health Administration  and Planning from the Wagner School  of Public
Administration at New York University.

Christopher E. Greiner, Chief Product and  Operations Officer

Mr. Greiner has served as our Chief Product and Operations Officer since May 2014. In this role,

Mr. Greiner is responsible for managing  and overseeing the implementation,  service  delivery,
performance and reporting of all of our developed  product and solution groups of  the company. Prior
to joining Inovalon as Chief Product  Officer in  May  2013, from November  2012 to April  2013,
Mr. Greiner served as a Vice President  at Computer Sciences Corporation,  where he was responsible
for financial management of the company’s commercial portfolio. From  April 1999  to  November 2012,
Mr. Greiner served as the combined  Chief  Operating Officer and Chief Financial  Officer of  IBM’s
Business Analytics division, formally known as  Cognos. Prior to this position, Mr. Greiner was
responsible for IBM’s global services  business  based in Shanghai, China, and Tokyo, Japan.
Additionally, Mr. Greiner fulfilled multiple roles in finance and  operations both within IBM’s U.S.
business and overseas operations in Australia, India, China, Hong Kong, Taiwan, and  Singapore.

Mr. Greiner received a Bachelor of Business Administration in  Finance and Economics from

Baylor University.

Thomas R. Kloster, C.P.A. (inactive), Chief  Financial Officer

Mr. Kloster has served as our Chief Financial  Officer since March 2014. In  this  role, Mr. Kloster is

responsible for the oversight of all financial activities,  including financial reporting, treasury, tax,
budgeting and forecasting, and audit, as well as facility  management. Prior to joining Inovalon, from
August 2011 to January 2014, Mr. Kloster served as the  Chief Financial Officer at Algeco Scotsman,
where  he led all financial aspects of this  $2.1 billion  private-equity-owned entity operating  in
35 countries. Prior to Algeco Scotsman,  from  September 2010 to July 2011, Mr. Kloster  was  the sole
managing partner of Austin Partners,  LLC, a  financial and accounting project based consulting firm.
From May 1996 to May 2000 and from  August 2003 to September 2010, Mr. Kloster served  in various
financial roles, including as Chief Financial Officer from  January 2005 to September 2010 for Primus
Telecommunications Group, Inc. (now HC2 Holdings Inc.), where he oversaw the financial growth of
the company from a private start-up to a publicly  traded  multinational corporation. Primus
Telecommunications Group, Incorporated  filed  for Chapter 11  bankruptcy on  March 16, 2009,  but
re-emerged from bankruptcy on July 1,  2009. From  2001 to  2003, Mr.  Kloster  served in senior
operations and accounting positions at Sprint  Corporation and, from  1994 to 1996, in  senior  accounting
positions with MCI Communications Corporation. Mr. Kloster also served as  the Chief  Financial
Officer for Cidera, Inc. from 2000 to  2001, where he was responsible for  the operation of all financial
functions, capital financings, investor relations, and  banking relationships.  Prior  to  his tenure in  finance
positions within the telecommunications industry, Mr.  Kloster  held roles  focusing on auditing  within
PricewaterhouseCoopers LLP and Ernst & Whinney LLP from  1982 to 1994.

Mr. Kloster earned a Bachelor of Science degree in business  administration  from the University of

Texas, and he is a certified public accountant (inactive).

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Daniel L. Rizzo, Chief Innovation Officer

Mr. Rizzo has served as our Chief Innovation Officer since March 2012. In this role,  Mr.  Rizzo  is

responsible for the coordination and  oversight of  new product development and material product
updates  and expansions of capability,  including design, functionality, development, quality testing
processes, and modularized rollouts and operational  expansions. Mr. Rizzo  is also  responsible  for all
aspects of our dataset assets, including  processes to support and  achieve the high integrity, reliability,
and security; accuracy and efficiency of  integration; comprehensive  policies  and procedures for the
access and utilization; and ultimate realization of value for the company,  clients, and  the healthcare
community. In addition to these roles,  Mr. Rizzo serves as  our  Security Officer. Prior  to  assuming his
current position with Inovalon, from January 2010 to March 2012, Mr.  Rizzo  served  as our Chief
Product Officer. Before serving as our  Chief Product Officer, from May 2008  to  January 2010,
Mr. Rizzo served as our Chief Product Technology Officer. Prior to joining Inovalon, Mr. Rizzo served
in various roles for Founding Advisors, Inc., a specialized management consulting firm. Before  joining
Founding Advisors, Mr. Rizzo was a  senior  consultant at  Arthur  Andersen, LLP where  he  advised
clients  in the healthcare, telecommunications, and insurance  industries.

Mr. Rizzo holds the Chartered Financial Analyst designation, and he  graduated Summa Cum

Laude with a bachelor of arts degree  in  Business  Administration  from Loyola College  in Maryland.

Jason Z. Rose, Chief Strategic Development  Officer

Mr. Rose has served as our Chief Strategic  Development  Officer since September  2013. In this
role, Mr. Rose is responsible for all aspects  of introducing, launching and expanding the company’s
product  and technology presence within  the healthcare marketplace.  Previously, from  2012 to
September 2013, Mr. Rose served as  our Senior Vice President, Business  Development,  and prior to
that as our Vice President, Care and  Quality  Management. In this role, he was responsible for the
execution of product design, implementation  and business development and expansion of the company’s
care and quality management product solutions.  Prior to joining Inovalon,  from 2007 to 2008,  Mr.  Rose
served as Senior Vice President of Public  Programs  Health and Disease Management  Services for APS
Healthcare, Inc., a provider of specialty  healthcare solutions, where he was responsible for overseeing
all aspects of Health and Disease Management programs across  the Public Programs  division. Prior to
joining APS Healthcare, from 2004 to 2007, Mr. Rose  served as Vice President for INSPIRIS, Inc.
where  he was responsible for the creation  and management  of the suite of care management offerings
for improving continuity of care across  acute and post-acute settings.  Before  joining INSPIRIS,
Mr. Rose served as Assistant Vice President, Information Technology for  Ardent Health  Services from
May 2002 to March 2004. Prior to joining Ardent Health Services, Mr. Rose served as  a senior
consultant for Cap Gemini Ernst & Young  (now Accenture) in addition to Cerner Corporation.

Mr. Rose earned his Masters of Health Services Administration (MHSA) degree from The George

Washington University School of Business. Mr. Rose received a Bachelor of Science degree in
Psychology from Radford University.

Joseph R. Rostock, Chief Technology Officer

Mr. Rostock has served as our Chief  Technology Officer since  May  2013. In  this  role, Mr. Rostock

is responsible for the oversight of all design, maintenance, security, connectivity, redundancy,
operations, and support of all technology requirements of both internal operations and the services of
the company. Prior to joining Inovalon, from July 2011 to April  2013, Mr. Rostock served as the  Vice
President and Chief Technologist for The Alliance for Telecommunications Industry  Solutions, a
technology and solutions development  organization  for  the telecommunications  industry.  From May
1986 to June 2011, Mr. Rostock served  in  many ascending roles at Verizon  Communications Inc.,  most

86

recently Senior Fellow, a position reserved for  executives  possessing  both  deep technology  expertise and
broad management and leadership skills.

Mr. Rostock received a Bachelor of Arts Degree  from Temple  University and completed graduate

studies in Computer Science at St. Joseph’s University.

Shauna L. Vernal, Chief Legal Officer

Ms. Vernal has served as our Chief Legal Officer and Corporate Secretary since August 2013.  In
this  role, she holds responsibility for the  planning, management, execution, and  oversight of  all  legal,
liability, regulatory, intellectual property,  and  risk  management matters across  all  aspects of the
company. Prior to  joining Inovalon, Ms.  Vernal served as Chief Legal Officer for  Falck USA, a  large
provider of emergency medical services,  from April  2012 to  April  2013, where  she  oversaw  all  legal
aspects of Falck USA’s operations, including mergers and acquisitions and other strategic matters.  Prior
to her tenure at Falck, from September 2000  to  March 2012, Ms. Vernal served in  various senior
strategic legal roles at Microsoft Corporation, including, for  nearly nine years, mergers  and acquisitions,
corporate governance, and securities  matters,  and  lastly, serving  as the lead attorney and part of the
leadership team for Microsoft’s Worldwide Public  Sector.  Prior to her tenure at Microsoft, from
January 1998 to August 2000, Ms. Vernal served  as Senior  Vice  President,  Chief Legal  Officer, and
Corporate Secretary of West Coast Bancorp. Ms.  Vernal  began  her career as  an attorney at the  law
firm of Graham & Dunn, P.C. in Seattle, Washington.

Ms. Vernal received her Juris Doctorate  with honors from the University of Washington  and her
Bachelors of Business Administration, Summa Cum Laude, from California  Lutheran University.  She
also graduated with Honors from Pacific Coast Banking School, executive business management
training for financial institution executives and regulators.

Non-Employee  Directors

Denise K. Fletcher, Director

Ms. Fletcher has served as a director  of Inovalon  since 2012. Ms. Fletcher  is a former Executive

Vice President, Finance of Vulcan Inc.,  an investment and project company organized by Microsoft
co-founder Paul Allen, a position she held from 2005 to 2008.  From 2004 to 2005, she served  as chief
financial officer of DaVita, Inc., a provider  of  dialysis services in the  United States. From  2000 to 2003,
she  was executive vice president and  chief  financial officer of MasterCard  International, an
international payment solutions company. Before joining MasterCard, she  served as chief financial
officer of Bowne Inc., a global document management and information  services  provider. Ms. Fletcher
is a director of Unisys, a worldwide information  technology company, and a member of  the supervisory
board of Mazars Group, an international organization that specializes in audit, accounting, tax, legal,
and advisory services. During 2004 and  2005, she served as a director of Sempra Energy and of
Orbitz, Inc.

We  believe Ms. Fletcher’s significant  achievements as  a senior corporate financial  and operating
officer with a wide range of industry  experiences,  coupled with her service as a director for other public
companies, qualifies her to serve as one of our directors  and the chairperson of our audit committee.
Ms. Fletcher graduated Phi Beta Kappa  from Wellesley College  and received  her master’s  degree  from
Harvard  University.

Andr´e S. Hoffmann, Director

Mr. Hoffmann has served as a director of Inovalon since 2008. Since  2006, Mr. Hoffmann has
served as the Vice  Chairman of the board  of Roche Holding, Ltd., one of  the world’s largest diversified
healthcare companies focused on medical diagnostics and treatments, and  has served as a  board

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member since 1996. Mr. Hoffmann also  has served as Non-Executive Vice Chairman of Givaudan SA,
the world’s leading flavor and fragrance company,  since 2008 and as a non-executive member of the
board of directors since 2000. Since 1999, Mr. Hoffmann also has served as the  Chairman and owner  of
Massellaz S.A., a research and advisory  company, and,  from 2005 to 2013, served as the  Chairman and
owner of Nemadi Advisors Ltd., a private  equity  advisory  company. Mr.  Hoffmann also  serves as a
director for Genentech Inc., one of the world’s largest biotechnology companies,  ultimately acquired by
Roche, Amazentis SA, a private therapeutics and diagnostics company, and Glyndebourne
Productions Ltd., a service company.

We  believe that Mr. Hoffmann’s experience as  the Vice  Chairman  of one of the world’s largest
diversified healthcare companies and  his  significant  industry  expertise qualify him to serve as one of
our  directors. Mr. Hoffmann studied  economics at the University of St.  Gallen and holds a Master of
Business Administration from INSEAD.

Lee D. Roberts, Director

Mr. Roberts has served as a director  of Inovalon  since 2012. Since 2008,  Mr.  Roberts has served as
President and Chief Executive Officer of Bluewater  Consulting, an information technology  management
consulting company. From 2006 to 2008,  Mr. Roberts  was  the Vice President and General  Manager,
IBM Document & Content Management  for IBM Corporation. In 2006, IBM acquired FileNET
Corporation, where Mr. Roberts had  served as President and Chief Executive  Officer from  1997
through 1999, and as Chairman and Chief Executive Officer from 2000 until  its  acquisition  in 2006.
Mr. Roberts currently serves on the boards of  QAD, Inc.,  a publicly-traded provider of enterprise
resource planning and supply chain software,  and  Unisys, a  worldwide  information  technology company.
Mr. Roberts has also served on the boards of a number of other public and private companies,
including, most recently, Varolii Corporation, a privately-held provider of on-demand communications
software  services.

We  believe Mr. Roberts’ decades of leadership experience with technology companies and  deep

understanding of information technology, technology trends  and customer requirements qualify  him  to
serve as one of our directors. Mr. Roberts  earned Bachelor’s degrees in  Economics, Biology, and
Chemistry at California State University,  San Bernardino and his MBA degree with  honors at the
University of California, Riverside. He completed IBM’s  Executive International Management Program
in Belgium and Executive Management  Development programs at Harvard  University.

William J. Teuber Jr., Director

Mr. Teuber has served as a director of Inovalon since 2013. Since  2006, Mr. Teuber  has served as

Vice Chairman of EMC Corporation, a world leader  in information infrastructure  technology, big  data,
cloud computing, and data security solutions, where  he assists  the  Chairman,  President, and  Chief
Executive Officer in the day-to-day management of EMC. From  2006 to 2012, Mr. Teuber oversaw
EMC Customer Operations, the company’s global sales and  distribution organization. Mr. Teuber
additionally serves as a member of the board of Pivotal Software,  a  big  data and cloud computing
company and member of the EMC federation structure. Prior to being appointed Vice Chairman of
EMC, Mr. Teuber served as Chief Financial Officer of  EMC  from  1996 to 2006,  where he was
responsible for leading the company’s worldwide finance operation. Prior to joining EMC,  Mr.  Teuber
was a partner in the Audit and Financial  Advisory Services practice  of Coopers & Lybrand L.L.P.  from
1988 to 1995. Mr. Teuber is the lead director  of  Popular, Inc., a diversified  financial  services  company
that includes Banco Popular as a holding.  He is  also a  Trustee  of the College of the Holy  Cross.

We  believe that Mr. Teuber’s significant financial and accounting expertise, his extensive insight
into the global big data and cloud computing technology marketplace, and his experience providing
strategic direction to a large public technology company,  qualify Mr.  Teuber to serve  as one of our

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directors. Mr. Teuber holds a Master  of Business Administration from  Babson College, a Master of
Science in Taxation from Bentley College,  and a  Bachelor’s  degree  from  the College of the Holy  Cross.

Our executive officers are elected by, and serve at the discretion of, our  board of directors. There

are no family relationships among any of  our directors  or executive officers.

Election of Officers

Role of the Board in Risk Oversight

Board of Directors

One  of the key functions of our board  of directors  is informed oversight of our risk management
process. Our board of directors administers  this oversight function directly, with  support from its four
standing committees, the audit committee, the  compensation  committee, the  nominating and  corporate
governance committee, and the security  and  compliance committee, each of which addresses risks
specific  to their respective areas of oversight. In particular, our audit committee has the  responsibility
to consider and discuss our major financial risk exposures  and  the  steps our management has taken to
monitor and control these exposures,  including guidelines and policies to govern the process by which
risk assessment and management is undertaken. Our  compensation  committee assesses and monitors
whether any of our compensation policies and programs  have the potential to encourage excessive
risk-taking. Our nominating and corporate governance committee monitors the  effectiveness  of  our
corporate governance guidelines and  code  of business conduct and  ethics, including whether they  are
successful in preventing illegal or improper  liability-creating conduct. Our  security and compliance
committee monitors the effectiveness  of our physical and cybersecurity and related  policies,  as well as
our  compliance with legal and regulatory requirements.

Director Independence

The listing rules of NASDAQ generally require that a  majority of the members  of  a listed

company’s board of directors be independent within specified periods following the closing of an  initial
public offering. Our board of directors has determined  that none of our non-employee directors has  a
relationship that would interfere with the  exercise  of independent  judgment in  carrying out  the
responsibilities of a director and that  each of  these directors is  ‘‘independent’’ as  that  term is defined
under NASDAQ Marketplace Rule 5605(a)(2).

Audit committee members must also satisfy the  independence  criteria set forth in Rule  10A-3
under the Exchange Act. In order to be considered independent  for  purposes of Rule 10A-3, a member
of an audit committee of a listed company may not, other than in  his or her capacity as  a member of
the audit committee, the board of directors, or  any  other  board  committee:  accept, directly or
indirectly, any consulting, advisory, or  other compensatory fee from the  listed company  or any  of its
subsidiaries; or be an affiliated person  of  the listed  company or any of its subsidiaries.

Board Committees

Our board of directors has established  an audit committee, a compensation committee,  a

nominating and corporate governance committee,  and a  security and  compliance committee. Each of
these committees has the composition and  responsibilities described  below. Members serve on these
committees until their resignations or until  otherwise determined  by our board of directors.

Audit Committee

Our audit committee is comprised of Denise K. Fletcher, William J. Teuber, Jr.  and Lee D.

Roberts. Ms. Fletcher is the chairperson  of our audit committee.  The  composition  of our  audit

89

committee meets the requirements for  independence  under the  current NASDAQ and SEC rules  and
regulations. Each member of our audit  committee can read and understand  fundamental  financial
statements in accordance with applicable  requirements. In addition, our board of directors  has
determined that Ms. Fletcher, Mr. Teuber, and Mr. Roberts are ‘‘audit committee  financial experts’’  as
defined in Item 407(d)(5)(ii) of Regulation  S-K promulgated under the Securities Act. This designation
does not impose on them any duties,  obligations,  or liabilities that are greater than are generally
imposed on members of our audit committee and our board of directors. Our  audit committee is
directly responsible for, among other things, oversight related to:

• our accounting and financial reporting processes;

• the integrity of our financial statements;

• our policies and procedures to fulfill our responsibilities regarding the fair and accurate

presentation of our financial statements;

• our compliance with legal and regulatory  requirements;

• the audit of our financial statements;

• major issues regarding accounting principles  and  financial statement  presentations;

• our accounting firm’s performance and qualifications; and

• the review of all related party transactions  for potential  conflict of interest situations on an

ongoing basis and the approval of all such transactions.

The audit committee will also be responsible for  the appointment, compensation, retention, and
oversight of the work of any accounting  firm engaged (including  resolution  of  disagreements  between
management and such firm regarding  financial reporting) for the purpose of performing audit,  review,
or attest services for the company, and for the  review with  the company’s accounting firm of  any audit
problems or difficulties and management’s  response. The audit  committee also  will  prepare the audit
committee report required by SEC regulations to be included in our  annual proxy statement.

Compensation  Committee

Our compensation committee is comprised of  Lee D.  Roberts,  Denise K. Fletcher, and  William  J.

Teuber, Jr. Mr. Roberts is the chairman  of our compensation committee. The composition of our
compensation committee meets the requirements  of independence under  NASDAQ Marketplace
Rule 5605(a)(2). Each member of this  committee is  an outside  director, as  defined  pursuant  to
Section 162(m) of the Internal Revenue Code of  1986, as amended, or Code. Our compensation
committee is responsible for, among  other things:

• Based on the evaluation of the performance of the Chief  Executive  Officer and other officers,

approve and recommend to the board  for review and approval  by a majority of the independent
directors, the annual compensation of  the CEO and other officers, including salary,  bonus,
equity compensation awards and other benefits;

• determining the objectives of our officer compensation programs, identifying  what the programs
are  designed  to  reward,  and  modifying  (or  recommending  that  the  board  modify)  the  programs
as necessary, consistent with such objectives  and  intended rewards;

• ensuring appropriate corporate performance  objectives regarding compensation of our officers
are set and determining the extent to which they  are achieved  and any related compensation
earned;

• administering our incentive-compensation  plans and equity-based plans as in  effect  and as

adopted  from  time  to  time  by  the  board;  and

90

• reviewing approving, or recommending to the board for approval any  new equity compensation

plan  or any material change to an existing plan and conducting any valuations  required under an
equity compensation plan.

Nominating and Corporate Governance Committee

Our nominating and corporate governance  committee is  comprised of Andr´e S. Hoffmann,
Denise K. Fletcher, and William J. Teuber, Jr.  Mr. Hoffmann  is the chairman of our nominating and
corporate governance committee. The  composition of our nominating and corporate  governance
committee meets the requirements of independence  under  Nasdaq Marketplace Rule 5605(a)(2). Our
nominating and corporate governance committee is  responsible  for, among other things:

• identifying and recommending candidates for membership on our board  of  directors;

• reviewing and recommending our corporate governance  guidelines and policies;

• reviewing  proposed  waivers  of  the  code  of  business  conduct  and  ethics  for  directors  and

executive  officers;

• overseeing the process of evaluating the performance of our  board of  directors; and

• assisting our board of directors on  corporate governance matters.

Security and Compliance Committee

Our security and compliance committee is comprised of  William J. Teuber Jr.,  Denise K. Fletcher,

and Keith R. Dunleavy, M.D. Mr. Teuber  is  the chairman of  our security and  compliance committee.
Our security and compliance committee is directly responsible for, among other things, oversight
related to:

• our compliance with law, rules and  regulations,  including HIPAA;

• our privacy and security programs, including:

• the security and protection of PHI;

• physical security of our properties,  including our datacenters; and

• security of platform, network and big data  systems and  software;

• the periodic review and assessment of the  adequacy and functionality  of  our  privacy and security

programs;

• ensuring that our privacy and security programs are aligned with our and our  clients’ business

objectives and goals;

• our disaster recovery and business  continuity plans;  and

• in conjunction with the board of directors and our  Chief Executive Officer,  the roles  and
responsibilities of our Chief Technology Officer, Chief Security Officer,  Chief Compliance
Officer, and Chief Privacy Officer.

Compensation Committee Interlocks  and Insider Participation

Keith R. Dunleavy, M.D., our Chief  Executive  Officer and Chairman, served on our  compensation

committee during the year ended December 31, 2014. By  his choice,  at no time  during which
Dr. Dunleavy served on our compensation committee  did he receive  any annual bonus,  incentive equity,
salary increase, or any other provision or  change  of  compensation. For certain  agreements between
Dr. Dunleavy and us, see ‘‘Certain Relationships and Related Party Transactions.’’ None of our
executive officers has served as a member  of the board of  directors, or as a member  of  the
compensation or similar committee, of any  entity that has one or  more executive  officers who served on
our  board of directors or compensation committee during the year ended December 31, 2014.

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Section 16(a) Beneficial Ownership Reporting Compliance

Our executive officers and directors and  persons who own more  than 10%  of a class of our equity

securities registered pursuant to Section 12  of the  Exchange Act are required  to  file certain reports
with the SEC, disclosing the amount and  nature of their beneficial  ownership in common stock,  as well
as changes in that ownership. We had no equity  securities registered  pursuant to Section 12 of the
Exchange Act during the year ended  December  31, 2014 and, as  a result,  no such reports were required
to be filed.

Code of Business Conduct and Ethics

Our board of directors has adopted a  code  of  business  conduct  and ethics that applies  to  all  of our

employees, officers, and directors. Additionally, the board has adopted a supplemental code of ethics
for senior financial officers, which applies to our Chief Executive Officer,  Chief Financial Officer, and
other senior financial officers, who have  been  designated by our Chief Executive  Officer. Among  other
matters, our code of business conduct and ethics and supplemental code of ethics for  senior  financial
officials  are designed to deter wrongdoing and to promote:

• honest and ethical conduct, including the ethical  handling  of actual or  apparent conflicts of

interest between personal and professional relationships;

• full, fair, accurate, timely and understandable disclosures in our  SEC reports  and other  public

communications;

• compliance with applicable laws, rules, and regulations;

• prompt internal reporting of violations of the code to appropriate persons  identified in the code;

and

• accountability for adherence to the code of business conduct  and ethics.

Any waiver of the code of business conduct and ethics for our executive officers or  directors must

be approved by the board or a committee thereof, and  any such waiver will  be  promptly disclosed as
required by law, or NASDAQ regulations.

The full text of our code of business  conduct and ethics and supplemental  code  of  ethics for senior

financial officers is posted on the Investor Relations  section of our  website at www.inovalon.com. The
reference to our website address in this Annual Report does not  include or incorporate by reference
the information on our website into this  Annual Report. We intend  to  disclose future amendments to
our  code of business conduct and ethics,  or waivers of these provisions, that are required to be
disclosed under the rules of the SEC  or NASDAQ on  our website or  in public filings.

Item 11. Executive Compensation.

As an emerging growth company, we  have opted to comply with the executive compensation
disclosure rules applicable to ‘‘smaller reporting companies,’’ as such term is defined in the rules
promulgated under the Securities Act.  For  the year  ended December  31, 2014,  our  named executive
officers are:

• Keith R. Dunleavy, M.D., our Chief  Executive Officer and Chairman of the Board;

• Robert A. Wychulis, our President;

• Christopher E. Greiner, our Chief  Product and Operations Officer;

• Thomas R. Kloster, our Chief Financial Officer; and

• Joseph R. Rostock, our Chief Technology Officer.

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Summary  Compensation  Table

The following table sets forth a summary of all compensation that  was  awarded  to,  earned by or

paid to,  as applicable, each of our named executive officers for the  year ended December  31, 2014.

Name  and Principal Position

Salary

Bonus(1)

Stock
Awards(2)

Option
Awards(3)(4)

All Other
Compensation(5)

Total

Keith R. Dunleavy, M.D.
Chief  Executive Officer
Robert A. Wychulis . . . . .

President

$205,012

$

— $

— $

—

$

4,891

$ 209,903

201,935(6)

218,052

136,134

989,302

105

1,545,528

Christopher E. Greiner . .

307,395

271,726

243,465

394,119

107,309

1,324,014

Chief Product and
Operations  Officer

Thomas R. Kloster . . . . .
Chief Financial Officer
Joseph R. Rostock . . . . .
Chief Technology Officer

255,776(7)

137,500

175,016

999,916

412

1,568,620

331,563

211,042

222,109

—

10,822

775,536

(1) Represents the cash portion of the discretionary bonus awarded to the named executive  officers
(other than Dr. Dunleavy) by our Compensation Committee  in March 2015 for  service  in 2014.

(2) The amounts reported in the Stock Awards  column  represent the grant date fair value of RSUs,

computed in accordance with FASB ASC Topic 718, that  were  granted to our  named executive
officers (other than Dr. Dunleavy) as part of the discretionary bonus approved and awarded by our
Compensation Committee in March 2015 for  service in 2014.

(3) The amounts reported in the Option Awards  column  represent the grant date fair value of the
stock options granted to the named executive officers (other than Dr. Dunleavy)  during  2014,
computed in accordance with FASB ASC Topic 718. The  assumptions used in  calculating the  grant
date  fair value of the stock options reported in the Option  Awards  column are set  forth  in Note  8
to the consolidated financial statements included  in this Annual  Report  and  ‘‘Management’s
Discussion and Analysis of Financial Condition  and Results of Operations—Critical Accounting
Policies—Stock-Based Compensation.’’ Note that the amounts  reported in this column reflect the
accounting cost for these stock options and do not correspond to the actual economic value that
may be received by the named executive officers upon  exercise of the options.

(4) Messrs. Wychulis and Kloster were  awarded options to  purchase 275,265 and 289,495 shares,

respectively, in connection with the commencement of their employment in May 2014 and March
2014, respectively. Mr. Greiner was awarded options to purchase  an aggregate of 346,340 shares in
connection with his hiring as Chief Product Officer  in May 2013  and his promotion  to  Chief
Product and Operations Officer in May  2014.

(5) For Dr. Dunleavy, Mr. Kloster, and Mr.  Rostock,  represents matching contributions under our

401(k) plan and premium payments for  life insurance, and for Mr. Wychulis, represents premium
payments for life insurance and for Mr. Greiner it represents relocation expense reimbursement,
matching contributions under our 401(k) plan  and premium  payments for life  insurance.

(6) Represents the pro rata portion  of Mr. Wychulis’ $350,000 base salary, based on his  start date of

May 19, 2014.

(7) Represents the pro rata portion  of Mr. Kloster’s $350,000 base salary, based  on his  start date of

March 24, 2014.

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Outstanding Equity Awards at Fiscal  Year-End

The following table presents, for each of the  named executive officers,  information regarding

outstanding  stock  options  held  as  of  December 31,  2014.

Name

Keith R. Dunleavy, M.D.
Chief  Executive Officer

Grant  Date

. . . . . . . . . . . . . .

—

Robert A. Wychulis . . . . . . . . . . . . . . . . . .

8/15/2014

President

Christopher E. Greiner . . . . . . . . . . . . . . .

Chief  Product and Operations Officer

Thomas R. Kloster . . . . . . . . . . . . . . . . . . .

Chief  Financial Officer

Joseph  R. Rostock . . . . . . . . . . . . . . . . . . .

Chief  Technology Officer

6/30/2013
5/2/2014
5/14/2014
5/14/2014

6/30/2013
5/14/2014

Number of
Securities
Underlying
Unexercised
Options
Exercisable
Shares

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
Shares

Option
Exercise
Price

Option
Expiration
Date

—

—

46,447
—
—
—

46,447
—

—

$ —

—

275,265(1)

7.89

8/14/2024

185,790
114,105
45,490
289,495(1)

185,790
41,355

6.68
7.03
7.50
7.50

6.68
7.50

6/29/2023
5/1/2024
5/13/2024
5/13/2024

6/29/2023
5/13/2024

(1) The shares underlying these options vest 20% on each of  the  first five  anniversaries of the date of

grant.

Employment  Agreements

We  have entered into employment agreements with  each of our named executive  officers, which
may be terminated at any time by the named executive  officer  or us for any reason.  The agreements
provide for the principal terms and conditions of our  named executive officers’  employment,  including
their base salary, an indication of eligibility for  an annual bonus  opportunity  (except with  respect to
Dr. Dunleavy), participation in our employee benefit  plans as may be in effect from  time to time, paid
time off, and reimbursement of reasonable  business  expenses. Pursuant  to  the employment agreements,
the base salary and target bonus amounts for  each  of our named executive officers  is as  follows:

Named Executive Officer

Base Salary

Target Bonus
(% of Base Salary)

Target Bonus
Amount(1)

Dr. Keith R. Dunleavy . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$205,000

Chief  Executive Officer

Robert A. Wychulis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

350,000

President

Christopher E. Greiner . . . . . . . . . . . . . . . . . . . . . . . . . . .

307,500

Chief  Product and Operations Officer

Thomas R. Kloster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

350,000

Chief  Financial Officer

Joseph  R. Rostock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

333,125

Chief  Technology Officer

—

100

100

100

100

$

—

350,000

307,500

350,000

333,125

(1) Bonus awards generally are paid  out one-third in cash and two-thirds in equity  awards.

If we  terminate the employment of our named executive officers (with the  exception  of
Dr. Dunleavy) other than for ‘‘cause’’ (as  defined in the  employment agreements), subject  to  the

94

named executive officer’s execution and non-revocation of a  release in favor  of us, we  will provide  the
named executive officer with a lump-sum  cash severance benefit equal to the greater of (i) one month’s
base salary or (ii) one month’s base salary per each full year  of their service with us, subject to a
maximum of six months’ base salary.

Under the employment agreements, in the  absence of express  written  consent  by  us  to  the
contrary, each of our named executive  officers will devote the entirety  of their  professional  and
business time, attention, skill, and energy  exclusively to our business and will  adhere to certain
non-competition, confidentiality, and  non-disclosure provisions.

Our compensation committee intends to review the  compensation  of  our executive  officers in the
second  quarter of 2015. In connection with this review,  the committee  expects to conduct a  review and
analysis of our executive compensation levels and practices, peer group composition, long-term
incentive plan design and grant practices, and change  in control and severance practices, including an
assessment of market data in order to  help ensure  that  our  compensation  metrics  and methods are
appropriate. The committee intends to focus  its  analysis in  order to ensure that our executive
compensation  program:

• permits us to recruit talented and well-qualified executives to serve in  leadership positions,

including through peer benchmarking;

• helps us retain such experienced executives to lead our organization over  the long term; and

• motivates our executives to succeed by  providing  compensation  that is based  on performance

and aligned with the interests of our stockholders.

In connection with this analysis, the committee may  determine to adjust one or more  components

of the compensation of our executive officers  in order to achieve  those goals.

Employee Benefit Plans

Our named executive officers are eligible to participate  in our  employee benefit  plans, including

our  medical, dental, vision, group life  and accidental death and dismemberment insurance plans,
short-term and long-term disability insurance, and flexible spending accounts, in each case, on the same
basis as all of our other employees. We do not provide  perquisites or  personal  benefits to our named
executive  officers.

401(k) Plan

We  sponsor a Profit Sharing Plan and Trust, or  401(k) Plan, which  is intended to meet the

requirements of Section 401(k) of the Code. Our  employees generally are  eligible to participate in  the
401(k) Plan upon the completion of 30  days  of service with  us. We match employee  contributions up  to
4.0% of their compensation and our  matching  contributions vest immediately.

Pension Benefits

Aside from our 401(k) Plan, we do not  maintain  any  pension plan or arrangement  under which  our

named executive officers are entitled  to  participate or receive post-retirement benefits.

95

Equity  Incentive Plans

The principal features of our equity incentive  plans  are summarized below. These summaries are

qualified in their entirety by reference  to  the actual text  of  the plans.

Pre-IPO Long-Term Incentive Plan

Our Amended and Restated Long-Term Incentive  Plan (as last amended on October 7, 2010), or

the Pre-IPO Plan, was assumed by us  in connection with  the Corporate Reorganization, and, as  a
result, options to purchase common stock of Inovalon, Inc.  were  assumed by us. We  ceased issuing
awards under our Pre-IPO Plan upon  the implementation of the 2015 Plan (as defined below).  Our
2015 Plan became effective on the date  of the  completion of our  initial public offering.  As a  result, we
will not grant any additional awards under the Pre-IPO  Plan  and it has  been terminated. However,  any
outstanding awards granted under the  Pre-IPO Plan will  remain  outstanding, subject  to  the terms of
our  Pre-IPO Plan and applicable agreements, until such  outstanding awards  are exercised  (if applicable)
or terminate or expire by their terms.

2015 Omnibus Incentive Plan

Our 2015 Omnibus Incentive Plan, or the 2015  Plan,  was  adopted by our  board of directors on
January 14, 2015 and approved by our  stockholders. The 2015  Plan  became effective on  the date of  the
completion of our initial public offering.  The 2015  Plan  provides  for the grant of incentive stock
options, within the meaning of Section 422  of the Code, to our employees  and any parent and
subsidiary employees, and for the grant  of non-qualified  stock options, stock  appreciation rights,
restricted stock, restricted stock units,  dividend equivalent  rights, cash-based awards (including annual
cash incentives and long-term cash incentives),  and any combination thereof to our employees,
directors, and consultants and to employees,  directors,  and consultants of certain affiliated entities.

We  have reserved for issuance under  the  2015 Plan shares of our Class  A common stock equal  to

the sum of: (i) 7,335,430 shares of Class A common  stock; and  (ii) the number  of shares of  our Class A
common stock in respect of the number of shares of our common stock underlying awards  granted
under the Pre-IPO Plan (6,940,055 as of  the date of this  Annual Report) that are  forfeited,  canceled,
or expire (whether voluntarily or involuntarily).

The 2015 Plan will automatically terminate 10 years following the  date it became effective, unless

we terminate it sooner. In addition, our  board of directors has the  authority to amend,  suspend or
terminate the 2015 Plan provided such  action does  not  impair  the rights  under any  outstanding award.

2015 Employee Stock Purchase Plan (‘‘ESPP’’)

The ESPP became effective on the date of  the completion  of  our initial  public offering and
enables eligible employees to purchase  shares of our Class A  common stock at  a discount. Purchases
will be accomplished through participation in  discrete offering periods.  The  ESPP is  intended to qualify
as an employee stock purchase plan under Section  423 of the Code. We initially reserved 1,833,857
shares of our Class A common stock for  issuance under  the ESPP.

Under the ESPP, eligible employees are able  to  acquire shares  of our Class A common  stock by
accumulating funds through payroll deductions. Our eligible employees will  be  able to select a  rate of
payroll  deduction between 1% and 15%  of  their base cash compensation subject to a maximum  payroll
deduction per offering period of $7,500.

The ESPP will terminate on the 10th anniversary of its adoption by our board of directors, unless it

is terminated earlier by our administrator.

96

Director  Compensation

The following table shows information  regarding the compensation earned by our non-employee

directors for the year ended December  31, 2014. Dr.  Dunleavy,  who is our Chief Executive Officer,
receives no compensation for his service  as a director. The compensation received by Dr. Dunleavy  as
an employee is described in ‘‘Executive  Compensation—Summary Compensation Table.’’

Name

Fees Earned or
Paid in Cash(1)

Option
Awards(2)(3)

All Other
Compensation

Denise K. Fletcher . . . . . . . . . . . . . . . . . . . . . . .
Andr´e S. Hoffmann . . . . . . . . . . . . . . . . . . . . . .
Lee D. Roberts . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
William J. Teuber Jr.

$50,000

25,000(4)
50,000
50,000

$52,994
52,994
52,994
52,994

$—
—
—
—

Total

$102,994
77,994
102,994
102,994

(1) Represents retainer for service as  a  director, which is paid in equal quarterly installments of

$12,500.

(2) The amounts reported in the Option Awards  column  represent the grant date fair value of the
stock options granted to the directors  during 2014,  computed  in accordance with  Financial
Accounting Standards Board Accounting Standards Codification Topic 718, or FASB
ASC Topic 718. The assumptions used in calculating the grant  date fair value  of  the stock options
reported in the Option Awards column are set forth in Note 7 to the  consolidated  financial
statements included in this Annual Report  and ‘‘Management’s Discussion and  Analysis  of
Financial Condition and Results of Operations—Critical Accounting  Policies—Stock-Based
Compensation.’’ Note that the amounts reported in  this column reflect  the accounting cost  for
these stock options and do not correspond to the actual economic value  that may be received by
the directors upon exercise of the options.

(3) The shares underlying these options vest in full  on the  first anniversary of the date of grant.

(4) Mr.  Hoffmann waived his right to  receive compensation as  a  director  through June  30, 2014.

Under our policy with respect to the  compensation  payable to our non-employee  directors, each

non-employee director will receive an annual cash retainer of $50,000,  an annual  award  of  $75,000
payable in equity, and reimbursement for his or  her reasonable  out-of-pocket expenses  incurred in
attending meetings of our board of directors and  its  committees. Directors are also entitled to the
protection provided by their indemnification agreements and the indemnification provisions in our
certificate of incorporation and bylaws.

97

Item 12. Security Ownership of Certain Beneficial Owners and Management  and Related Stockholder

Matters.

The following table sets forth certain information with respect to the beneficial ownership of our

Class A and Class B common stock as  of  March 31,  2015 for:

• each stockholder known by us to be the beneficial  owner of more  than 5% of our outstanding

shares of Class A common stock or Class B common stock;

• each of our directors;

• each of our named executive officers; and

• all of our directors and executive officers  as a group.

The SEC has defined ‘‘beneficial ownership’’  of a security  to  mean the possession,  directly  or
indirectly, of voting power or investment power over  such security. A stockholder is also deemed to be,
as of  any date, the beneficial owner of  all  securities that  such stockholder has the  right to acquire
within 60 days after that date through (1)  the exercise of any  option, warrant,  or right, (2) the
conversion of a security, (3) the power to revoke  a trust, discretionary account, or similar arrangement,
or (4) the automatic termination of a  trust,  discretionary account, or similar arrangement.

In computing the number of shares of  common stock beneficially owned by a person  and the
percentage ownership of that person,  we deemed to be outstanding  (as shares of Class B common
stock) all shares of common stock subject  to options held by that person  or entity that were  exercisable
on March 31, 2015, or that will become exercisable within 60 days  thereafter, while  such shares  are not
deemed outstanding for purposes of  computing the percentage ownership of any other person.

Unless otherwise indicated, the address of each  beneficial owner listed in  the table below is
c/o Inovalon Holdings, Inc., 4321 Collington Road, Bowie, Maryland 20716. Except as  indicated by the
footnotes below, we believe, based on the  information furnished to us, that the  persons and entities
named in the table below have sole voting and investment power  with respect to all shares of common

98

stock that they beneficially own, subject to applicable community property laws. No shares  of common
stock beneficially owned by any executive officer or director have been  pledged as  security for a loan.

Name  of Beneficial Owner

Named Executive Officers and Directors
Keith R. Dunleavy, M.D.(2) . . . . . . . . . . . . . . . . . . . . . . .
Robert A. Wychulis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Christopher E. Greiner . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thomas R. Kloster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Daniel L. Rizzo(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jason Z. Rose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joseph  R. Rostock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shauna L. Vernal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Denise K. Fletcher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Andr´e S. Hoffmann(5) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lee D. Roberts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
William J. Teuber Jr.
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
All executive officers and directors as  a group

Class A

Class B

Shares

%

Shares

%

% of
Total
Voting
Power(1)

— — 54,947,255
— —
78,366(3)
— —
— —
57,899
— — 5,475,545
— — 321,749(3)
54,718(3)
— —
32,515(3)
*
— —
31,515
— — 28,734,695
34,375
— —
15,970
— —

44.7
— —
*
*
4.5
*
*
*
*
23.4
*
*

10,000

44.0
*
*
*
4.3
*
*
*
*
23.0
*
*

(12 persons) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,000

*

89,784,602

73.0

71.4

5% Stockholders
Meritas Group, Inc.(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapis Ventures SAC Limited(5) . . . . . . . . . . . . . . . . . . . . .
Meritas  Holdings,  LLC(2) . . . . . . . . . . . . . . . . . . . . . . . . .
Rick W. Lasch and Suzanne C.E. Lasch(6) . . . . . . . . . . . . .

— — 47,476,820
— — 19,655,645
— — 7,470,435
— — 7,017,560

38.6
16.0
6.1
5.7

38.0
15.8
6.0
5.6

* Represents beneficial ownership  of less than 1% of  our outstanding shares  of common stock.

(1) Percentage of total voting power  represents  voting power with  respect to all shares  of our  Class  A
and Class B common stock, as a single class. Holders of our Class  B common stock are  entitled to
ten votes per share and will be convertible at  any time into one share of Class A common  stock,
which  will be entitled to one vote per  share. For more information about the voting  rights of our
Class A and Class B common stock, see  ‘‘Description of Capital  Stock—Common Stock.’’

(2) Consists of (a) 47,476,820 shares  of Class B  common  stock held directly by Meritas Group, Inc.

and (b) 7,470,435 shares held by Meritas Holdings,  LLC.  Dr.  Dunleavy, as the sole officer and sole
director of Meritas Group, Inc. and as sole non-member  manager of Meritas  Holdings, LLC,
maintains sole voting and dispositive  control  over such  shares. All ownership  interests  in Meritas
Group, Inc. and Meritas Holdings, LLC are owned by an irrevocable trust  for the  sole benefit of
Dr. Dunleavy’s descendants and in which  Dr. Dunleavy has no  pecuniary  interest.

(3) Consists  of  shares  issuable  upon  the  exercise  of  options  exercisable  within  60  days  of  March  31,

2015.

(4) Includes (i) 111,330 shares issuable  upon the  exercise of options exercisable within 60  days of
March 31, 2015, (ii) 458,765 shares owned by an irrevocable charitable  trust with an  unrelated
trustee over which shares Mr. Rizzo maintains dispositive control,  and (iii) 1,375,050 shares owned
by an irrevocable trust for the sole benefit of Mr. Rizzo’s son.

(5) Includes (i) 19,655,645 shares of Class B common  stock  held  by Lapis Ventures, SAC  Limited on
behalf of Lapis Healthcare, (ii) 3,721,190 shares of Class B  common  stock  held by Lapis  Ventures
Limited SAC on behalf of Lapis Data, and (ii) 835,265  shares of Class B  common  stock  held by

99

Lapis Ventures, SAC Limited on behalf of Lapis  Medical. Mr. Hoffmann  maintains sole voting and
dispositive power over the shares held by Lapis Ventures,  SAC Limited.

(6) Richard W. Lasch and Suzanne  C.E. Lasch  are husband and  wife. Share numbers include

(i) 2,406,245 shares of Class B common stock owned by Mr. Lasch and as  to  which he has sole
investment discretion and voting power,  (ii) an  aggregate of 1,771,130  shares of Class B common
stock held by three trusts of which Mr. Lasch is the  trustee and as  to  which he has sole investment
discretion and voting power and (iii)  an aggregate of  2,840,185 shares of Class  B common stock
held by two trusts of which Mrs. Lasch is the trustee and as to which she has  sole  investment
discretion and voting power.

Equity Compensation Plan Information

The following table provides information about shares  of  our common stock that may be issued

under our Pre-IPO Long-Term Incentive  Plan as of December 31, 2014. Our Pre-IPO Long-Term
Incentive Plan was terminated upon the  effectiveness  of  our  2015 Omnibus Incentive Plan. However,
any outstanding awards granted under  the Pre-IPO  Long-Term  Incentive Plan  will  remain outstanding,
subject to the terms of our Pre-IPO  Long-Term Incentive Plan and applicable agreements, until  such
outstanding awards are exercised (if applicable)  or terminate or expire by their terms.

Plan Category

Number of Securities
to be Issued
Upon Exercise of
Outstanding
Options,

Weighted Average
Exercise Price  of
Outstanding Options,
Warrants and Rights(1) Warrants and Rights(2)

Number of Securities
Remaining Available
for Future Issuance
Under Equity
Compensation Plans
(Excluding
Securities
Reflected in
First Column)

Equity compensation plans approved  by

stockholders(1) . . . . . . . . . . . . . . . . . . . .

6,940,055

Equity compensation plans not approved by

stockholders . . . . . . . . . . . . . . . . . . . . . .

—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,940,055

$5.97

—

$5.97

—

—

—

(1) Consists of 6,842,299 options outstanding  and 97,756  restricted stock  units  awarded in November 2014.

(2) Weighted average exercise price  does  not reflect RSUs awarded  in November 2014.

The following table gives information about the shares of our common stock  that  may be issued

under our 2015 Omnibus Incentive Plan  as of March  31, 2015.

Plan Category

Number of Securities
to be Issued
Upon Exercise of
Outstanding
Options,
Warrants and
Rights(1)

Weighted Average
Exercise Price of
Outstanding Options,
Warrants and Rights

Number of Securities
Remaining Available
for  Future Issuance
Under Equity
Compensation Plans
(Excluding
Securities
Reflected in
First Column)(2)

Equity compensation plans approved  by

stockholders(1) . . . . . . . . . . . . . . . . . . . . . . . .

Equity compensation plans not approved by

stockholders . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

76,273

—

76,273

—

—

7,259,157

—

7,259,157

(1) Consists of RSUs granted in  March  2015  in  connection with  2014 bonus compensation.

(2) Does not include shares  that  may  become available  under the 2015  Omnibus Incentive Plan  due to the
forfeiture, cancellation,  or expiration of  awards  granted  under  our Pre-IPO Long-Term  Incentive Plan.

100

Item 13. Certain Relationships and Related  Transactions, and Director Independence.

In addition to the executive officer and director  compensation  arrangements discussed above under
‘‘Management—Director Compensation’’  and ‘‘Executive Compensation,’’  the following  is a description
of transactions since January 1, 2014  to which we have  been a  participant, in  which the amount
involved in the transaction exceeds or will  exceed $120,000 and in which  any of our directors, executive
officers, or holders of more than 5%  of our capital stock,  or any  immediate family member  of,  or
person sharing the household with, any  of these individuals, had or will  have a direct or indirect
material  interest.

Stockholders’  Agreement

We  are a party to the Second Amended  and  Restated Stockholders Rights Agreement, dated

September 15, 2014, or Stockholders’ Agreement, with  the existing holders  of  our  Class B  common
stock, including Keith R. Dunleavy, M.D.,  our  Chief Executive Officer and Chairman, Andr´e S.
Hoffmann, a member of our board of  directors, Denise K. Fletcher, a member of our board  of
directors, William J. Teuber, a member of  our board of directors, and Daniel L. Rizzo, our Chief
Innovation Officer. In addition, any of our  executive  officers or  directors  who exercise  options to
purchase our Class B common stock subsequent to the  date of  this Annual Report  will  become a party
to the Stockholders’ Agreement at such time. These stockholders  are  entitled to rights with respect to
the registration of their shares for resale.

Indemnification  Agreements

We  have entered into indemnification agreements with each of our  directors and executive officers.

The indemnification agreements and our  bylaws require us to indemnify our directors  to  the fullest
extent not prohibited by Delaware law. Subject to certain limitations, our  restated bylaws also require
us to advance expenses incurred by our  directors and officers.

Shareholders Voting Agreement

We  are party to the Shareholders Voting  Agreement, dated September 15, 2008, with  the holders
of a majority of our Class B common  stock, including Keith R. Dunleavy,  M.D., our Chief Executive
Officer and Chairman, Andr´e S. Hoffmann, a member of our board of directors,  and Daniel L. Rizzo,
our  Chief Innovation Officer, or entities  controlled  by  them. Under the Shareholders Voting
Agreement, the parties agreed to vote  all shares of our voting  capital stock then owned  and
subsequently acquired by them to elect  Andr´e Hoffmann (or another individual mutually  agreed upon
by the parties) to our board of directors.  Unless otherwise agreed by  the  holders of a majority  of the
shares subject to the agreement, the  Shareholders Voting Agreement  will terminate  on the earliest  to
occur of the following: (i) as to Mr. Hoffmann, at  such time  as he owns less  than 10%  of the
outstanding capital stock of our company on a fully diluted basis; (ii) as to  the other parties to the
agreement, at such time as they own, in the aggregate, less than 50%  of  the outstanding capital  stock
of our company on a fully diluted basis; and (iii) September 15, 2018.

Equity Grants to Executive Officers  and Directors

We  have granted stock options to our  executive  officers and  directors, as more fully described  in
the sections of this Annual Report on  Form 10-K entitled ‘‘Executive  Compensation’’  and ‘‘Director
Compensation,’’  respectively.

Review, Approval,  or Ratification of Transactions with Related  Parties

Our policy and the charters of our audit committee  and  our nominating and  corporate governance

committee require that any transaction with a  related party  that must be  reported under applicable

101

rules of the SEC (other than compensation-related matters) must  be  reviewed and approved or  ratified
by the audit committee, unless the related  party is,  or is associated with, a member  of  that  committee,
in which event the transaction must be reviewed and  approved  by the  nominating and  corporate
governance  committee.

Item 14. Principal Accountant Fees and Services.

The table below summarizes the aggregate fees billed to us  by Deloitte  & Touche LLP, (in

thousands):

Audit  and  audit  related  fees(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  fees(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other Fees(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 594
482
45

$318
435
43

Total Fees Billed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,121

$796

Year Ended
December  31,

2014

2013

(a) Fees for audit and audit related services include audit of annual financial statements,

reviews of quarterly financial statements,  statutory and regulatory audits,  comfort letters,
consents and other matters related to SEC  filings.

(b) Fees for tax services include corporate tax compliance  and tax planning services.

(c) Fees for other services include fees billed for permitted services.

For the years ended December 31, 2014  and  2013, we  did not have an  audit committee

pre-approval policy. The charter of the  audit  committee and  its  pre-approval policy, each adopted in
connection with our initial public offering, require  that the audit  committee review  and pre-approve the
plan  and scope of Deloitte & Touche  LLP’s audit, audit-related, tax and  other  services.

102

Item 15. Exhibits and Financial Statement Schedules.

The following is a list of documents  filed as a  part of  this report:

PART IV

(1) Financial  Statements

Included herein at pages F-3 through F-27.

(2) Financial  Statement  Schedules

Included herein at pages F-28.

(3) Exhibits

The exhibits required to be filed by Item 601  of  Regulation S-K are listed in the  Exhibit  Index  on

pages 104 through 106 of this report,  which is  incorporated  by reference  herein.

103

Exhibit
Number

3.1

3.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

EXHIBIT  INDEX

Description of Document

Second Amended and Restated  Certificate of Incorporation. (Incorporated  by  reference to
Exhibit 3.1 to the Company’s Registration Statement on Form  S-1/A dated  February  6, 2015)

Second Amended and Restated  Bylaws. (Incorporated by  reference to Exhibit 3.2  to  the
Company’s Registration Statement on Form S-1/A  dated February 6,  2015)

Form of Indemnification Agreement. (Incorporated by reference  to  Exhibit  10.1 to the
Company’s Registration Statement on Form S-1  dated December 30, 2014)

Inovalon, Inc. Amended and Restated Long-term Incentive Plan (as amended on  October 7,
2010), as assumed by Inovalon Holdings, Inc. (Incorporated by reference to Exhibit 10.2  to
the Company’s Registration Statement  on Form  S-1 dated  December 30,  2014)

Form of Stock Option Agreement  under the  Amended and Restated Long-term Incentive
Plan (as amended on October 7, 2010),  as assumed by Inovalon  Holdings, Inc. (Incorporated
by reference to Exhibit 10.3 to the Company’s  Registration  Statement on  Form  S-1 dated
December 30, 2014)

Form of Restricted Stock Units Agreement under the Amended and Restated Long-term
Incentive Plan (as amended on October 7,  2010), as assumed by Inovalon Holdings, Inc.
(Incorporated by reference to Exhibit 10.4 to the  Company’s Registration Statement on
Form S-1 dated December 30, 2014)

2015 Omnibus Incentive Plan.  (Incorporated by reference to Exhibit 10.5 to the  Company’s
Registration Statement on Form S-1/A dated January 29, 2015)

Form of Stock Option Award under the  2015 Omnibus Incentive Plan. (Incorporated by
reference to Exhibit 10.6 to the Company’s  Registration  Statement on  Form  S-1/A dated
January 29, 2015)

Form of Restricted Stock Award  under the  2015 Omnibus Incentive Plan. (Incorporated by
reference to Exhibit 10.7 to the Company’s  Registration  Statement on  Form  S-1/A dated
January 29, 2015)

Form of Restricted Stock Unit  Award under the 2015  Omnibus  Incentive  Plan. (Incorporated
by reference to Exhibit 10.8 to the Company’s  Registration  Statement on  Form  S-1/A dated
January 29, 2015)

Form of Stock Option Award under the  2015 Omnibus Incentive Plan (Section 16 Grantees).
(Incorporated by reference to Exhibit 10.9 to the  Company’s Registration Statement on
Form S-1/A dated January 29, 2015)

Form of Restricted Stock Award  under the  2015 Omnibus Incentive Plan (Section 16
Grantees). (Incorporated by reference to Exhibit 10.10 to the  Company’s Registration
Statement on Form S-1/A dated January 29, 2015)

Form of Restricted Stock Unit  Award under the 2015  Omnibus  Incentive  Plan (Section 16
Grantees). (Incorporated by reference to Exhibit 10.11 to the  Company’s Registration
Statement on Form S-1/A dated January 29, 2015)

10.12

Employee Stock Purchase Plan.  (Incorporated by  reference to Exhibit 10.12 to the Company’s
Registration Statement on Form S-1/A dated January 29, 2015)

104

Exhibit
Number

10.13

10.14

10.15

Description of Document

Shareholders Voting Agreement, dated as of September 15, 2008,  by  and among Inovalon
Holdings, Inc. and those persons identified on  Exhibit A thereto. (Incorporated by reference
to Exhibit 10.13 to the Company’s Registration Statement on Form S-1  dated  December 30,
2014)

Credit and Guaranty Agreement, dated as September 19, 2014  by and among Inovalon
Holdings, Inc., certain subsidiaries of  Inovalon Holdings, Inc., as guarantors, various  lenders,
Goldman Sachs Bank USA, as joint lead arranger and joint lead bookrunner, and Goldman
Sachs Bank USA, as administrative agent. (Incorporated by reference  to  Exhibit  10.14 to the
Company’s Registration Statement on Form S-1  dated December 30, 2014)

Second Amended and Restated  Stockholders Rights Agreement,  dated  as of September  15,
2014, by and among Inovalon Holdings, Inc. and certain of its stockholders. (Incorporated  by
reference to Exhibit 10.15 to the Company’s  Registration  Statement on  Form  S-1/A dated
January 29, 2015)

10.16 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Dr. Keith R. Dunleavy. (Incorporated by reference  to  Exhibit  10.16 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.17 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Robert A. Wychulis. (Incorporated by  reference to Exhibit 10.17 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.18 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Thomas R. Kloster. (Incorporated  by reference to Exhibit 10.18 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.19 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Christopher E. Greiner. (Incorporated by reference to Exhibit 10.19 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.20 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Daniel L. Rizzo. (Incorporated  by reference to Exhibit 10.20 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.21 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between
Inovalon, Inc. and Jason Z. Rose. (Incorporated by reference  to  Exhibit  10.21 to the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.22 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between

Inovalon, Inc. and Joseph R. Rostock. (Incorporated by reference to Exhibit 10.22  to  the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

10.23 Amended and Restated Employment  Agreement, dated December 3, 2014,  by  and between
Inovalon, Inc. and Shauna Vernal. (Incorporated by reference to Exhibit 10.23  to  the
Company’s Registration Statement on Form S-1/A  dated January 29,  2015)

21.1

Subsidiaries of the Registrant.  (Incorporated  by  reference to Exhibit  21.1 to the Company’s
Registration Statement on Form S-1 dated  December  30, 2014)

23.1* Consent of Deloitte & Touche LLP.

31.1* Certification of Chief Executive  Officer pursuant to Rule 13a-14(a)/15d-14(a)  of  the Securities
Exchange Act of 1934, as amended, as  adopted pursuant to Section 302 of the  Sarbanes-Oxley
Act of 2002.

105

Exhibit
Number

Description of Document

31.2* Certification of Chief Financial  Officer pursuant to Rule 13a-14(a)/15d-14(a)  of the Securities
Exchange Act of 1934, as amended, as  adopted pursuant to Section 302 of the  Sarbanes-Oxley
Act of 2002.

32.1* Certification of Chief Executive  Officer pursuant to 18  U.S.C.  1350, as  adopted  pursuant  to

Section 906 of the Sarbanes-Oxley Act of 2002.

32.2* Certification of Chief Financial  Officer pursuant to 18 U.S.C. 1350, as  adopted  pursuant  to

Section 906 of the Sarbanes-Oxley Act of 2002.

*

Filed herewith.

106

SIGNATURES

Pursuant to the requirements of Section  13  or 15(d) of the Securities Exchange Act of 1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized.

Date: March 31, 2015

INOVALON HOLDINGS, INC.

By:

/s/ KEITH R. DUNLEAVY, M.D.

Keith R. Dunleavy, M.D.
Chief Executive Officer and Chairman

Pursuant to the requirements of the Securities Exchange Act of  1934, this  report has been signed

below by the following persons on behalf of  the registrant and in the capacities  and on the dates
indicated.

Signature

Title

Date

/s/ KEITH R. DUNLEAVY, M.D.

Keith R. Dunleavy, M.D.

Chief Executive Officer and Chairman
(principal  executive  officer)

March 31, 2015

/s/ THOMAS R. KLOSTER

Thomas R. Kloster

Chief Financial Officer (principal
financial officer and principal accounting March 31,  2015
officer)

March 31, 2015

March 31, 2015

March 31, 2015

March 31, 2015

/s/ DENISE K. FLETCHER

Denise K. Fletcher

/s/ ANDR´E S. HOFFMANN
Andr´e S. Hoffmann

/s/ LEE D. ROBERTS

Lee D. Roberts

/s/ WILLIAM J. TEUBER

William J. Teuber

Director

Director

Director

Director

107

(This page has been left blank intentionally.)

INOVALON HOLDINGS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31,  2014 and 2013 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations  for the years ended December 31,  2014, 2013 and 2012 .
Consolidated Statements of Stockholders’  Equity  (Deficit)  for the  years  ended December  31,

F-2
F-3
F-4

F-5
2014, 2013, and 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-6
Consolidated Statements of Cash Flows  for  the years ended December  31, 2014,  2013, and 2012
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-7
Consolidated  Financial  Statement  Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-28

F-1

Report of Independent Registered Public  Accounting Firm

To the Board of Directors and Stockholders  of
Inovalon  Holdings,  Inc.
Bowie, Maryland

We  have audited the accompanying consolidated balance sheets of Inovalon Holdings, Inc.  and

subsidiaries (the ‘‘Company’’) as of December 31, 2014  and 2013,  and the related  consolidated
statements of operations, stockholders’ equity (deficit), and  cash  flows for each  of  the three years in  the
period ended December 31, 2014. Our audits  also included the consolidated financial statement
schedule  listed  in  the  Index  at  Item  15.  These  consolidated  financial  statements  and  consolidated
financial statement schedule are the  responsibility of the Company’s management. Our  responsibility  is
to  express  an  opinion  on  the  consolidated  financial  statements  and  consolidated  financial  statement
schedule based on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  The
Company is not required to have, nor were we  engaged to perform,  an  audit of  its internal control over
financial reporting. Our audits included consideration of internal control over financial reporting as  a
basis for designing audit procedures that  are  appropriate in the circumstances,  but not for the purpose
of expressing an opinion on the effectiveness of the Company’s internal control over  financial  reporting.
Accordingly, we express no such opinion. An audit also  includes examining, on a test basis,  evidence
supporting the amounts and disclosures  in the consolidated financial statements, assessing  the
accounting principles used and significant estimates made  by  management, as  well as evaluating the
overall financial statement presentation.  We believe that  our  audits provide a reasonable basis for  our
opinion.

In our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the
financial position of Inovalon Holdings, Inc. and subsidiaries  as of December 31,  2014 and  2013, and
the results of their operations and their cash flows for each of  the  three years in the  period ended
December 31, 2014, in conformity with  accounting principles generally  accepted in the United States of
America. Also, in our opinion, such consolidated financial statement schedule, when  considered in
relation  to  the  basic  consolidated  financial  statements  taken  as  a  whole,  presents  fairly  in  all  material
respects the information set forth therein.

/s/ Deloitte & Touche LLP
McLean, VA
March  31,  2015

F-2

Inovalon  Holdings,  Inc.

Consolidated  Balance  Sheets

(in thousands, except share amounts)

December  31,

2014

2013

Current assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable (net of  allowances  of $1,827 and $1,484 at December 31, 2014 and 2013,

respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 162,567

$110,594

43,938
6,015
6,797
491

33,398
2,531
4,772
580

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

219,808

151,875

Non-current assets:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, equipment and capitalized software,  net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50,962
62,269
7,447
2,083

43,050
62,269
11,815
737

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 342,569

$269,746

Current liabilities:

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued  compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 10,974
15,305
1,992
567
3,904
—
18,750
99

$ 7,973
6,917
678
445
2,316
2,852
—
132

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,591

21,313

Non-current liabilities:

Credit facilities, less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligation, less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

281,250
168
—
2,619
15,163

350,791

—
279
200
3,098
13,122

38,012

Commitments and contingencies (Note 6)
Stockholders’ equity (deficit):

Common stock, $0.000005 par value, 900,000,000 shares authorized, zero shares issued and

outstanding at each of December 31, 2014 and 2013, respectively . . . . . . . . . . . . . . . . . . .

Class A common stock, $0.000005 par value, 750,000,000 shares authorized, 11,109,285 and

zero shares issued and outstanding at December 31, 2014 and 2013, respectively . . . . . . . . .

Class B common stock, $0.000005 par value, 150,000,000 shares authorized, 122,257,145 and

134,641,780, shares issued and outstanding at December 31, 2014 and 2013, respectively . . . .

Preferred stock, $0.0001 par  value, 100,000,000  shares authorized, zero shares issued and

outstanding at December 31, 2014 and 2013, respectively . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in-capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at  cost, 11,109,285 and  zero shares at December 31, 2014 and 2013, respectively

—

—

1

—

—

1

—
110,317
181,477
(300,017)

—
107,553
124,180
—

Total stockholders’ equity (deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(8,222)

231,734

Total liabilities and stockholders’ equity (deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 342,569

$269,746

See notes to consolidated financial statements.

F-3

Inovalon  Holdings,  Inc.

Consolidated Statements of Operations

(In thousands, except per share amounts)

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses:

Year Ended December 31,

2014

2013

2012

$361,540

$295,798

$300,275

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

112,761
7,143
23,130
88,565
19,880

120,054
5,952
21,192
80,638
15,517

101,188
6,793
15,499
72,661
12,899

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

251,479

243,353

209,040

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

110,061

52,445

91,235

Other income and (expenses):

Interest  income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6
(1,336)

9
(79)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

108,731
43,379

52,375
19,657

11
(129)

91,117
35,962

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 65,352

$ 32,718

$ 55,155

Basic net income per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted net income per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.50

0.49

$

$

0.24

0.24

$

$

0.40

0.40

Weighted average shares of common stock  outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

130,770

135,305

137,865

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

133,289

136,375

139,040

Cash dividend declared per share . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

— $

0.15

$

0.36

See notes to consolidated financial statements.

F-4

Inovalon  Holdings,  Inc.

Consolidated Statements of Stockholders’  Equity (Deficit)

(in thousands, except share amounts)

Preferred Stock Common Stock

Issued

Issued Class A
Common Stock

Issued Class B
Common Stock

Treasury Stock

Shares Amount Shares Amount

Shares

Amount

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Retained
Earnings

Total
Stockholders’
Equity
(Deficit)

.
Balance—January  1,  2012 .
.
.
Exercise of stock options
Stock  compensation expense—
.
.
.
.
.

.
Dividends  declared .
.
Net  income .

options .

.
.
.

.
.
.

.
.
.

.
.
.

.

.

.

.

.

. —
. —

. —
. —
. —

.

.

.

.

Balance—December  31, 2012 . —
Repurchase of common stock
.

for treasury

.
Sale  of common stock  from
.
.

treasury

. —
.
Retirement  of common stock . —
Exercise  of  stock options
. —
.
Tax benefit  from exercise of

. —

.

.

.

.

.

.

.

.

.

.

non-qualified  stock  options

. —

Forfeiture of  fully vested

non-qualified stock options
Stock compensation expense—
.
.
.
.
.

.
Dividends  declared .
.
Net  income .

options .

.
.
.

.
.
.

.
.
.

.
.
.

.

.

.

.

.

. —

. —
. —
. —

$—
—

—
—
—

$—

—

—
—
—

—

—

—
—
—

Balance—December  31, 2013 . —
Repurchase of Class B

$—

.

.

common stock .

common stock for treasury
Conversion Class B to Class A
.
Retirement  of treasury stock .
Exercise  of  stock options
.
Stock  compensation  expense—
.
.
.
.
Tax benefit  from exercise of

options .

.

.

.

.

.

.

.

.

.

.

. —

. —
. —
. —

. —

non-qualified  stock  options

. —

Forfeiture of  vested

non-qualified stock options
.

Net  income .

.

.

.

.

.

.

.

. —
. —

.

—

—
—
—

—

—

—
—

Balance—December 31, 2014 . —

$—

—
—

—
—
—

—

—

—
—
—

—

—

—
—
—

—

—

—
—

—

—

—
—

0

$—
—

—
—
—

$—

—

—
—
—

—

—

—
—
—

$—

—

— $— 137,864,075
5,500
—

—

—
—
—

—
—
—

—
—
—

$ 1
—

—
—
—

— $
—

— $105,200
9
—

$123,904
—

$ 229,105
9

—
—
—

—
—
—

2,560

—
— (50,000)
55,155
—

2,560
(50,000)
55,155

— $— 137,869,575

$ 1

— $

— $107,769

$129,059

$ 236,829

—

—
—
—

—

—

—
—
—

—

—
—
—

—

—

—
—
—

—

— (10,703,360)

(72,114)

—

—

(72,114)

—
(3,486,750)
285,955

—

—

—
—
—

—
—

—

—

—
—
—

7,216,610
3,486,750
—

52,114
20,000
—

—
(2,403)
270

—
(17,597)
—

—

—

—
—
—

—

—

—
—
—

437

(362)

—

—

1,842

—
— (20,000)
32,718
—

52,114
—
270

437

(362)

1,842
(20,000)
32,718

— $— 134,641,780

$ 1

— $

— $107,553

$124,180

$ 231,734

—

—

—

— (12,571,605)

(309,083)

—

—

(309,083)

— 11,109,285
—
—

— (11,109,285)
(1,462,320)
—
186,970

—

—

—
—

—

—

—
—

—

—

—
—

—

—

—
—

—
—

—

—

—
—

—
1,462,320
—

—
9,066
—

—

—

—
—

—

—

—
—

—
(1,011)
720

2,894

409

—
(8,055)
—

—

—

—
—
720

2,894

409

(248)
—

—
65,352

(248)
65,352

$— 11,109,285

$ 0

122,257,145

$ 1

(11,109,285) $(300,017)

$110,317

$181,477

$ (8,222)

See notes to consolidated financial statements.

F-5

Inovalon  Holdings,  Inc.

Consolidated Statements of Cash Flows

(in thousands)

Cash flows from operating activities:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to  net cash  provided  by  operating  activities:

Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bad debt  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss  on disposal of long-lived assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on  impairment of long-lived assets

Changes in assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income  taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred  rent
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred  revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided  by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash flows from investing activities:

Purchases of property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in capitalized software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment

Year Ended December 31,

2014

2013

2012

$ 65,352

$ 32,718

$ 55,155

2,894
—
15,512
4,368
1,882
197
255

(10,539)
(3,484)
(2,025)
(1,035)
2,120
7,686
1,314
(357)
(1,388)
—

85,528

(7,518)
(15,164)
63

1,842
—
11,918
3,599
(333)
250
—

29,502
(181)
(3,121)
(197)
(1,468)
(6,677)
(233)
230
(1,834)
—

66,015

(9,202)
(9,664)
3

2,560
45
9,777
3,122
1,395
160
—

(26,179)
(549)
(1,651)
(261)
5,758
4,092
(34)
7
2,953
(2,645)

53,705

(5,503)
(9,581)
—

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(22,619)

(18,863)

(15,084)

Cash flows from financing activities:

Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from credit facility borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based  compensation . . . . . . . . . . . . . . . . . . . . . .

(309,083)
—
300,000
(2,852)
720
(130)
409

(72,114)
52,114
—
(23,511)
270
(115)
437

—
—
—
(46,963)
9
(178)
—

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(10,936)

(42,919)

(47,132)

Increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . . . . . . . . . . . .

51,973
110,594

4,233
106,361

(8,511)
114,872

Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 162,567

$110,594

$106,361

Supplementary cash flow disclosure:
Cash paid during the year for:

Income taxes, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest

$ 43,115
1,101

$ 22,723
—

$ 38,868
—

Non-cash investing activities:

Tenant  improvement allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital  lease obligations  incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable for purchases of  and investment in property, equipment and

capitalized software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation for investment  in capitalized software . . . . . . . . . . . . . .

Non-cash financing activities:

Dividends declared, not paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
14

2,089
978

—

1,536
240

1,209
276

2,852

—
16

778
298

6,363

See notes to consolidated financial statements.

F-6

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements

1. NATURE OF OPERATIONS (in thousands, except share and per share amounts)

On September 17, 2014, Inovalon, Inc. implemented a holding company reorganization, pursuant

to which Inovalon Holdings, Inc. (together with its  wholly owned subsidiaries,  Inovalon or the
Company) became the new parent company  of  Inovalon, Inc.  and Inovalon, Inc.  became the direct,
wholly owned subsidiary of the Company. The  Company was incorporated  in the state of Delaware  on
September 11, 2014. Inovalon, Inc. was  incorporated in the state  of  Delaware  on November 18, 2005.
The impact of the holding company reorganization is  retrospectively presented  in the accompanying
consolidated financial statements by recognizing the  entity  as Inovalon Holdings, Inc.  The consolidated
balance sheet and consolidated statement  of stockholders’  equity (deficit)  depict the newly authorized
classes of stock. Additionally, earnings  per share is calculated based  upon the newly created Class B
common stock (refer to Notes 3 and 10 for additional information). On January 14,  2015, the
Company’s board of directors approved a  five-for-one  stock  split of the Company’s Class A common
stock and Class B common stock. Effective January 16,  2015 the Company amended  its  certificate of
incorporation to give effect to the stock split  and  to  change the Company’s  authorized common  equity
capital to 900,000,000 shares of common stock,  750,000,000 shares of Class  A common stock,  and
150,000,000 shares of Class B common  stock, par  value $0.000005 per share. All  share data included  in
these financial statements give retroactive effect to the stock split and related amendment to the
Company’s certificate of incorporation.

On February 18, 2015, the Company completed its initial  public offering (the ‘‘IPO’’) of  22,222,222

shares of Class A common stock and,  upon  the underwriters’  exercise of their option  to  purchase
additional shares, issued an additional  3,142,581 shares of Class A common  stock for  a total of
25,364,803  shares  issued.  All  of  the  shares  issued  in  the  IPO  were  primary  shares  offered  by  the
Company as none of the Company’s stockholders sold any  shares in the  IPO. The offering price  of  the
shares sold in the  IPO was $27.00 per  share, resulting in  net proceeds  to  us,  after underwriters’
discounts and commissions and other  expenses payable by  the Company, of  $639.4 million.

The Company is a leading technology company that combines advanced cloud-based  data  analytics

and data-driven intervention platforms  to  achieve meaningful impact  in clinical  and quality outcomes,
utilization,  and  financial  performance  across  the  healthcare  landscape.  The  value  that  the  Company
delivers to their customers is achieved by  turning  data  into insights and those insights into action.
Through the Company’s large proprietary  datasets, advanced  integration technologies,  sophisticated
predictive analytics, and deep subject matter expertise, the Company delivers  a seamless, end-to-end
platform  that  brings  the  benefits  of  big  data  and  large-scale  analytics  to  the  point  of  care.  The
Company’s analytics identify gaps in care, quality, data integrity, and financial  performance, while also
bringing to bear the unique capabilities  to  resolve  those gaps. This differentiating combination provides
a powerful platform that drives high-value  impact, improving quality and economics for health plans,
hospitals, physicians, patients, pharmaceutical companies and researchers.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years)

Principles of Consolidation—The accompanying  consolidated financial statements include the
accounts of Inovalon Holdings, Inc. and its wholly owned  subsidiaries. All intercompany accounts and
transactions have been eliminated in consolidation.

Basis of Presentation and Use of Estimates—These  consolidated  financial  statements  have  been
prepared in accordance with GAAP. The  preparation of consolidated financial statements in conformity
with GAAP requires management to  make estimates and assumptions that affect the reported amounts

F-7

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

of assets and liabilities, disclosures of  contingent assets and liabilities as of the date  of the financial
statements, and the reported amounts of revenue  and expenses during the reported period.

Significant estimates made by management include, but  are not limited to: revenue recognition,
specifically selling prices associated with the  individual elements in multiple element arrangements;
accounts receivable allowances; estimates of the fair value  of the  Company’s common stock  and the
related estimates of the fair value of stock-based awards;  fair value of intangibles and goodwill;
depreciable lives of property,  equipment and capitalized software; and useful lives  of intangible assets.
Actual results could differ from management’s estimates, and such differences could be material to the
Company’s consolidated financial position and results of  operations.

Cash and Cash Equivalents—Cash and cash  equivalents  consist of highly liquid investments

comprised of money market instruments with  original maturities of three  months or  less  at the time of
purchase, and demand deposits with  financial institutions.

Concentrations of Credit Risk—Accounts receivable and cash and cash equivalents subject the
Company to its highest potential concentrations of credit  risk.  Although the Company deposits its cash
and cash equivalents with multiple financial institutions, the Company’s deposits may exceed federally
insured  limits. The Company has not experienced any losses on  cash and cash equivalent  accounts to
date,  and management believes the Company is not exposed  to  any significant credit risk  related to
cash and cash equivalents.

The Company sells products and services  to  clients without requiring collateral,  based on an
evaluation of the client’s financial condition. Exposure to losses on receivables is principally dependent
on each client’s financial condition. The  Company monitors its exposure for credit losses  and maintains
allowances for anticipated losses.

Revenue from significant clients, those  representing 10% or more  of  total revenue  for the

respective periods, is summarized as  follows:

Year Ended
December  31,

2014

2013

2012

*
*

12% *
11% *
*
*
*
*
*

12% 11%
11% 11%
11% *
10% *
*

17%

Revenue:

Client A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client F . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*

Less than 10%

F-8

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

Accounts receivable from significant clients,  those representing 10% or more of total accounts

receivable for the dates noted, is summarized  below:

Accounts  Receivable:

December  31,

2014

2013

Client B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Client H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*

22%
12% 21%
12%
*

*

Less than 10%

Accounts Receivable and Allowances—Accounts receivable consists primarily  of  amounts due to the
Company from its normal business activities. The Company  provides an  allowance for estimated losses
resulting from the failure of clients to make required payments  (credit losses) and  a sales  allowance for
estimated future billing adjustments resulting from client concessions or resolutions of billing disputes.
The provision for sales allowances are charged against  revenue  while credit losses are  recorded in
general and administrative expenses.

Fair Value Measurements—The Company applies  the Accounting Standards Codifications, or
ASC, 820-10, Fair  Value Measurements  and Disclosures, ASC 820-10. ASC  820-10 defines fair  value,
establishes a fair value hierarchy for  assets and liabilities measured at fair value, and  expands  required
disclosures about fair value measurements.  This guidance  requires the Company  to  classify and disclose
assets and liabilities measured at fair  value  on a  recurring basis, as  well as fair  value measurements of
assets and liabilities measured on a nonrecurring basis in periods  subsequent  to  initial measurement,  in
a three-tier fair value hierarchy as described below.

The guidance defines fair value as the exchange  price that would  be  received for an asset  or paid

to transfer a liability in the principal or  most  advantageous market for  the asset or  liability  in an
orderly  transaction between market participants  on the measurement date.  Valuation techniques used
to measure fair value must maximize  the use of  observable  inputs and minimize  the use  of
unobservable inputs. The guidance describes  three levels of inputs that may be used to measure fair
value:

Level 1—Financial assets and liabilities  whose  values  are based on quoted prices (unadjusted) in
active  markets for identical assets or liabilities that  the reporting entity can access  at the
measurement  date.

Level 2—Financial assets and liabilities  whose  values  are based on inputs other than quoted  prices
included within Level 1 that are observable for the asset or liability, either directly or  indirectly.

Level 3—Financial assets and liabilities  whose  values  are based on unobservable inputs for  the
asset or liability.

As of December 31, 2014 and 2013, the Company  measured its money market investment balances,

included in cash and cash equivalents,  at fair value based on quoted prices that are equivalent to cost
(Level 1). The Company did not have  any  assets measured  at  fair value on a  recurring basis using
significant other observable inputs (Level 2), or  significant unobservable inputs (Level 3), or  any
liabilities measured at fair value as prescribed by ASC 820-10.

F-9

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

Financial instruments are defined as  cash, evidence of an  ownership interest in an entity or

contract that imposes an obligation to deliver  cash,  or other financial instruments to a  third party. The
carrying  amounts of accounts receivable, accounts payable, other accrued expenses  and capital  lease
obligations approximate fair value because of the  short-term maturity of  these instruments.

Property, Equipment and Capitalized Software, net—Property and equipment are  stated at cost, less

accumulated depreciation and amortization. Depreciation  and  amortization on property, leasehold
improvements, equipment, and software is computed on a straight-line basis  over the estimated useful
lives of the assets, as follows:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and computer equipment
Purchased  software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized  software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Useful Life

3 - 5 years
5 years
3 - 5 years
7 years
40 years
*
*

(*) lesser of lease term or economic  life

Expenses for repairs and maintenance that  do not extend the life of property and equipment are

charged to expense as incurred. Expenses  for  major renewals and betterments, which  significantly
extend the useful lives of existing property and equipment, are  capitalized  and depreciated. Upon
retirement or disposition of property  and  equipment, the cost  and related accumulated depreciation are
removed from the accounts and any  resulting  gain or loss is recognized.

In accordance with ASC 350-40, Internal-use  Software, the Company  capitalizes certain  software
development costs while in the application  development stage related  to  software developed for internal
use. All other costs to develop software  for internal  use, either in the preliminary  project stage  or post
implementation stage, are expensed when  incurred. Software development  costs are  amortized on a
straight-line basis over a three to five year period, which  management believes  represents the useful  life
of these  capitalized costs.

In accordance with ASC 985-20, Software to be Sold, Leased, or Marketed, certain software
development costs are expensed as incurred until technological feasibility  has been  established.
Thereafter, all software development  costs incurred through the  software’s general release  date are
capitalized and subsequently reported at the lower of amortized cost  or net realizable  value. Capitalized
costs are amortized based on current  and expected  future revenue for each software  solution with
minimum annual amortization equal  to  the straight-line amortization  over the estimated economic life,
which  is typically over a three to five  year  period,  of the solution.

Intangible  Assets—Intangible assets consist  of  acquired technology, including developed and  core

technology, databases, trade names, and  customer relationships.  Intangible assets are initially recorded

F-10

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

at fair value and amortized on a straight line basis over  their estimated useful lives. Acquired intangible
assets are being amortized over the following periods:

Proprietary software technology . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer  relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 -  10 years
5 years
10 years
4 - 15.75  years

Useful Life

On an annual basis, the Company reviews its  intangible assets for impairment based on  estimated
future undiscounted cash flows attributable to the  assets. In the event  such cash flows  are not expected
to be sufficient to  recover the recorded  value of the assets, the  assets are written down to their net
realizable values. There were no impairment charges on  intangible assets for the years ended
December 31, 2014 and 2013.

Goodwill—Goodwill represents the excess of acquisition costs over the fair  value of tangible  net
assets and identifiable intangible assets  of  the  businesses acquired.  Goodwill is not amortized. Goodwill
is subject to impairment testing annually  as of December 31st, or whenever events or changes in
circumstances indicate that the carrying amount may  not  be fully recoverable. The Company’s
impairment tests are based on a single operating  segment and reporting unit structure. The  Company
completed its annual impairment test  as of December 31, 2014  and 2013, which  resulted in no
impairment of goodwill. This test compares a reporting  unit’s carrying value to its fair value. If the  fair
value of the reporting unit exceeds the carrying value of the net assets, including goodwill assigned  to
that reporting unit, goodwill is not impaired. If  the carrying value of the reporting  unit’s net assets,
including goodwill, exceeds the fair value of  the reporting unit, then the  Company will determine the
implied fair value of the reporting unit’s goodwill.  If the carrying value of a  reporting unit’s goodwill
exceeds its implied fair value, then an impairment loss is recorded for  the difference  between  the
carrying  amount and the implied fair value of the  goodwill.

Valuation of Long-Lived Assets—The Company reviews long-lived assets for events  or changes in
circumstances that would indicate potential impairment. If the Company determines that an asset  may
not be recoverable, an impairment charge is recorded.  A $255 impairment charge on  long-lived assets
was recognized in general as administrative expenses for the  year ended December  31, 2014. There
were no impairment charges on long-lived assets  for the  years ended December 31,  2013 and 2012.

Revenue Recognition—The Company recognizes revenue when it is realized (or realizable) and
earned (i.e., when services have been rendered or delivery of  applicable deliverables  has occurred). This
occurs when persuasive evidence of an arrangement exists, the product or service has been performed
or delivered, fees are fixed or determinable, and collection is  reasonably assured. When collectability is
not reasonably assured, revenue is recognized when  cash is  collected. Cash collections  and invoices
generated in excess of revenue recognized are recorded as  deferred revenue  until the revenue
recognition criteria are met.

The Company primarily derives its revenue from multiple-element  arrangement sales of its cloud-

based data analytics and data-driven  intervention platform services. Revenue from these multiple
element arrangements are recognized in accordance with  ASC 605-25, Revenue Recognition—Multiple
Element Arrangements. The Company allocates  revenue to its cloud- based data analytics and
data-driven intervention platform services using the relative selling price  method. The Company  has

F-11

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

generally been unable to establish vendor-specific objective  evidence of fair value, and while the
Company routinely seeks third party  evidence of fair value, meaningful data  has generally been
unavailable as the Company’s services  are  unique and visibility  into  competitors pricing  is unavailable.
As a result, the Company uses its best estimate of selling  price to allocate arrangement consideration to
its  contractual service elements.

The Company has determined a best  estimate  of selling price by considering several external and

internal factors including, but not limited  to,  pricing practices, margin objectives, competition, customer
demand, internal costs, and overall economic  trends.

Generally, the best estimate of selling  price is consistent with the contractual arrangement fee for

each  element.

Revenue is recognized as cloud-based  data analytics and data-driven intervention services are
performed and information is delivered  to clients, which  generally  align with the Company’s right to
invoice its clients. Cloud- based data analytics services are considered performed when gaps in care,
quality, data integrity, or financial performance, and summarized key analytics and benchmarking
analytics reports are delivered to its clients,  provided that all contractual performance requirements  and
other revenue recognition criteria are  met. Data-driven intervention services are considered performed
upon the completion of each medical  record data abstraction and review service, encounter decision
support, encounter facilitation, outbound telephonic and written communication, and  supplemental
patient encounter service, provided that  all contractual  performance requirements and other revenue
recognition criteria are met.

The Company also enters into multiple-element software arrangements, which are recognized
under ASC 985-605, Software Revenue  Recognition, when software subscription licenses are provided to
clients. Under these arrangements, the Company  provides post-contract support, or PCS, including  help
desk support and unspecified upgrades.  Vendor-specific objective evidence of fair value has  not  been
established for PCS as PCS is not renewed separately  from the license fees. As  a result, under these
subscription software license agreements, the Company recognizes revenue from the license of software
ratably over the life of the agreement.  The Company begins to recognize revenue  upon execution of  a
signed agreement and delivery of the  software, provided  that the  software license fees are fixed and
determinable, and collection of the resulting receivable is reasonably assured.

Certain of the Company’s arrangements entitle a client to receive a refund if the Company fails to

satisfy contractually specified performance obligations.  The refund is limited to a portion or all of the
consideration paid. In this case, revenue is recognized when performance obligations are satisfied.

The Company maintains an allowance, charged to revenue,  which reflects  the Company’s estimated

future billing adjustments resulting from  client  concessions or  resolutions of billing disputes.

Cost of Revenue—Cost of revenue consists primarily of expenses for employees who provide direct

revenue-generating services to clients, including salaries, benefits, discretionary  incentive bonus
compensation, employment taxes, equity  compensation  costs, and severance. Cost of  revenue also
includes expenses associated with the  integration and verification of data and other service costs
incurred to fulfill the Company’s revenue  contracts. Cost of revenue does not include allocated
amounts for occupancy expense and depreciation  and amortization.

Research and Development—Research and  development expenses consist primarily of employee-

related costs. All such costs are expensed as incurred,  except for certain internal use software

F-12

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

development costs that are capitalized. Research  and  development excludes any allocation  of occupancy
expense, depreciation and amortization.

Selling and Marketing—Sales and marketing  expense consists primarily of employee-related

expenses  including  salaries,  benefits,  discretionary  incentive  compensation,  employment  taxes,  severance
and equity compensation costs for employees engaged in sales, sales support, business development,
and marketing. Sales and marketing expense also includes  operating expenses for  marketing programs,
research, trade shows and brand messages, and public relations costs. Sales and marketing expense
excludes any allocation of occupancy expense, depreciation and amortization.

General and Administrative—General and administrative expense consists primarily of employee-
related  expenses  including  salaries,  benefits,  discretionary  incentive  compensation,  employment  taxes,
severance and equity compensation costs, for  employees  who are responsible for management
information systems, administration,  human resources, finance, legal, and executive  management.
General and administrative expense also  includes occupancy expenses (including rent, utilities,
communications, and facilities maintenance),  professional  fees, consulting fees, insurance, travel, and
other expenses. General and  administrative expense excludes any allocation of depreciation and
amortization.

Segments—The Company operates its business as one  operating segment: delivery of a seamless,

end-to-end advanced cloud-based data  analytics and data-driven intervention platform service that
enables the Company’s clients to achieve meaningful impacts in clinical and quality  outcomes,
utilization, and financial performance.  The  Company’s chief operating decision maker is the Chief
Executive Officer, who reviews financial  information presented on a consolidated basis for purposes of
making operating decisions, assessing  financial performance and allocating resources.

Income Taxes—The Company accounts for  income taxes in accordance with  Accounting Standards
Codification ASC  740, Income Taxes,  which  prescribes  the use of the asset and liability approach to the
recognition of deferred tax assets and liabilities  related to the expected future  tax consequences of
events that have been recognized in the  Company’s  financial statements or income tax returns.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable
income in the years in which those temporary differences are expected  to be recovered  or settled.
Valuation allowances are established,  when  necessary, to reduce deferred tax assets when  it is more
likely than not that a portion or all of  a given deferred tax asset will not be realized. In accordance
with ASC 740, income tax expense includes (i)  deferred tax expense, which generally represents  the net
change in the deferred tax asset or liability  balance during the period  plus any change in valuation
allowances and (ii) current tax expense,  which represents the amount of tax currently payable to or
receivable from a taxing authority plus amounts accrued for expected  tax contingencies (including both
tax and interest). ASC 740 prescribes a recognition threshold of more-likely-than-not, and a
measurement attribute for all tax positions taken or  expected  to  be  taken on a  tax return, in order for
those positions to be recognized in the financial statements. The Company  continually reviews tax laws,
regulations and related guidance in order to properly record any uncertain tax liability positions. The
Company adjusts these reserves in light of changing facts  and circumstances.

Stock-Based Compensation—All  stock-based  awards,  including  employee  stock  option  and  restricted
stock unit (‘‘RSU’’) grants, are recorded at fair  value as of the grant date in accordance with ASC 718,
Compensation—Stock  Compensation, and  recognized in the  statement  of  operations over the service
period  of  the  applicable  award  using  the  straight-line  method.

F-13

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

The  Company  determines  the  fair  value  of  its  stock  option  awards  on  the  date  of  grant,  using  the

Black-Scholes  option  pricing  model.  The  Company  estimates  the  number  of  share-based  awards  that
are expected to be forfeited based on  historical and anticipated turnover data at the date of grant and
revises  the  estimates,  if  necessary,  in  subsequent  periods  if  actual  forfeitures  differ  from  those
estimates. The assumptions used in calculating the  fair  value of share-based awards represent
management’s best estimates.

The  Company  measures  RSUs  that  vest  upon  satisfaction  of  a  service  condition,  based  on  the  fair

market values of the underlying common  stock on the dates  of grant. RSUs are share awards that,
upon vesting, will deliver to the holder  shares  of the  Company’s Class B  common stock. Compensation
expense  is  recognized  based  upon  the  satisfaction  of  the  requisite  service  condition  as  of  that  date,
following the straight-line method, net  of  estimated forfeitures. The remaining unrecognized share-
based compensation expense related to these RSUs will be recorded over the remaining  requisite
service period using the straight-line method,  based  on awards ultimately expected to vest. The
Company estimates future forfeitures at the date of grant and revises the  estimates, if necessary, in
subsequent periods if actual forfeitures  differ from  those  estimates.

The  Company  measures  RSUs  that  vest  upon  the  satisfaction  of  a  service  condition  and  a  liquidity
condition, as if the RSU was vested and  issued  on  the date of grant, based  on the fair market values  of
the underlying common stock on the  dates of grant. The  liquidity condition is satisfied upon the
occurrence  of  a  qualifying  event,  defined  as  a  change  of  control  transaction  or  six  months  following  the
completion of the Company’s IPO. The six-month period  following the Company’s IPO is not a
substantive service condition. Compensation  expense related to these RSUs is recognized over the
vesting  period  when  it  is  probable  that  the  liquidity  condition  will  be  achieved  and  based  upon  the
satisfaction of the service condition,  net  of  estimated  forfeitures, on a straight-line basis. The
compensation expense ultimately recognized will equal  the grant  date fair value for the number of
shares  for  which  the  performance  condition  has  been  satisfied.  The  Company  estimates  future
forfeitures at the date of grant and revises  the estimates, if necessary, in subsequent periods if actual
forfeitures  differ  from  those  estimates.

Net Income Per Share—Basic and diluted  net income per share, or EPS, are determined in

accordance with ASC 260, Earnings Per  Share, which specifies the  computation, presentation and
disclosure requirements for EPS. Basic  EPS, excludes all  dilutive common stock equivalents, is based
upon the weighted average number of  shares of common  stock outstanding  during the period. Diluted
EPS, as calculated using the treasury  stock method, reflects the potential dilution that would occur if
the Company’s dilutive outstanding stock options were  exercised.

The Company has issued Class A common stock and Class B common stock. Holders of Class A

common stock generally have the same  rights, including rights to dividends, as holders  of Class  B
common stock, except that holders of  Class  A common  stock have one vote per share while holders  of
Class B common stock have ten votes per share. Each share of Class B common stock will convert into
one share of Class A common stock immediately upon its sale  or transfer. As such, basic and fully
diluted earnings per share for Class A common stock and Class B common stock are the  same.

Treasury Stock—The Company records treasury stock activities under the cost method whereby the

cost of the acquired stock is recorded as  treasury stock. The  Company’s accounting policy upon the
formal  retirement of treasury  stock is  to  deduct the par value from common stock and to reflect any

F-14

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (in thousands, except years) (Continued)

excess of cost over par value as a reduction to additional paid-in capital (to the extent created by
previous issuances of the shares) and then retained earnings.

Comprehensive  Income—The Company’s net income equals  comprehensive income for all periods

presented as the Company has no components of  other  comprehensive income. No  accumulated
comprehensive income has been recorded  for the  years  presented.

Deferred  Rent—Deferred rent consists of  rent  escalation payment terms, tenant improvement
allowances and other incentives received from  landlords  related to the  Company’s operating leases for
its  facilities. Rent escalation represents the  difference between actual operating lease payments due and
straight-line rent expense, which is recorded by the  Company over the term of the lease, including any
construction period. The excess is recorded  as a deferred credit in the early periods  of the lease, when
cash payments are generally lower than straight-line rent expense, and is reduced in the later periods  of
the lease when payments begin to exceed the  straight-line  expense. Tenant allowances from landlords
for tenant improvements are generally comprised of cash received  from the landlord as  part of the
negotiated terms of the lease or reimbursements of moving costs.  These cash payments are recorded as
deferred rent from landlords and are  amortized as  a reduction  of  periodic rent expense, over  the term
of the applicable lease.

Deferred Initial Public Offering (‘‘IPO’’)  Issuance  Costs—The  Company  capitalizes  IPO  costs,  which
primarily  consist  of  direct  incremental  legal  and  accounting  fees  relating  to  the  IPO.  The  IPO  issuance
costs will be offset against IPO proceeds  in periods following the consummation of the  offering. As of
December 31, 2014, there was $2,888  deferred as prepaid expenses and other current assets, and no
amounts were deferred at December 31,  2013.

Recently Issued Accounting Standards—In July 2013, the  Financial Accounting Standards Board, or

FASB, issued authoritative guidance containing changes to the presentation of  an unrecognized tax
benefit when a loss or credit carry forward  exists. This  statement is effective for  financial statements
issued for annual periods beginning after December 15, 2013, with early adoption permitted. Adoption
of the standard did not impact the Company’s financial position, results of operations, or cash flows.

In May 2014, the FASB issued updated guidance on  revenue from contracts with customers. This

revenue recognition guidance supersedes  existing GAAP guidance, including most industry-specific
guidance. The core principle is that an entity should  recognize revenue to depict the transfer of
promised goods or services to customers  in  an amount that reflects the consideration to which the
entity expects to be entitled in exchange for those goods or services. The  guidance identifies steps to
apply  in achieving this principle. This updated guidance  is effective for  fiscal years, and interim periods
within those fiscal years, beginning after  December 15, 2016. The Company  is currently evaluating the
potential impact of this guidance on the  Company’s financial disclosures and results, including whether
the  Company  elects  retrospective,  or  modified  retrospective,  method  adoption.

In June 2014, the FASB issued stock compensation guidance requiring that a  performance target

that affects vesting and that could be achieved after  the requisite service  period be treated as a
performance condition. The amendments in this guidance are effective for fiscal years, and interim
periods within those fiscal years, beginning after December 15, 2015. The Company is currently
evaluating the potential impact of this  guidance on  the Company’s financial disclosures and results.

F-15

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

3. NET INCOME PER SHARE (in thousands, except per share amounts)

As discussed in Note 2, holders of all outstanding  classes of common stock participate ratably in
earnings on an identical per share basis  as if  all shares were a single class. Basic  EPS is computed by
dividing net income by the weighted average number of  shares of common stock,  Class A common
stock and Class B common stock outstanding  during the period. Diluted EPS is computed by dividing
net income by the sum of the weighted average number  of  shares of  common stock outstanding  and
potentially dilutive securities outstanding during the period under  the treasury  stock method.

Potentially dilutive securities include  stock options; however, exclude RSUs. For pre-IPO RSU

grants, RSU vesting is dependent upon  the satisfaction of  both  a service condition and a liquidity
condition. The liquidity condition is satisfied upon the occurrence of a qualifying event, defined as a
change  of control transaction or six months following the completion of the Company’s  IPO. For
pre-IPO RSU grants, RSU vesting is  dependent  upon service condition  satisfaction. As  of
December 31, 2014, such a qualifying event had  not  occurred and until it occurs,  the RSU  holders have
no rights in the Company’s undistributed  earnings. Therefore, RSUs are excluded from  the effect of
dilutive securities.

Under the treasury stock method, dilutive securities are assumed  to  be  exercised at  the beginning

of the periods and as if funds obtained  thereby  were used to purchase common stock at the average
market price during the period. Securities  are  excluded from the computations of diluted  earnings per
share if their effect would be anti-dilutive  to  EPS.

The following table reconciles the weighted average shares  outstanding for basic  and diluted EPS

for the periods indicated:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares used in computing basic

Year Ended December 31,

2014

2013

2012

$ 65,352

$ 32,718

$ 55,155

net income per share . . . . . . . . . . . . . . . . . . . . .

130,770

135,305

137,865

Net income per share—basic . . . . . . . . . . . . . . . . .

$

0.50

$

0.24

$

0.40

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares used in computing basic

65,352

32,718

55,155

net income per share . . . . . . . . . . . . . . . . . . . . .
Effect of dilutive securities . . . . . . . . . . . . . . . . . .

130,770
2,519

135,305
1,070

137,865
1,175

Weighted average shares used in computing diluted
net income per share . . . . . . . . . . . . . . . . . . . . .

133,289

136,375

139,040

Net income per share—diluted . . . . . . . . . . . . . . .

$

0.49

$

0.24

$

0.40

The computation of diluted EPS does not include 1,234, 4,905,  and 5,305  stock  options  for the
years ended December 31, 2014, 2013, and 2012, respectively,  because their inclusion  would have an
anti-dilutive effect on EPS.

As discussed in Notes 1 and 10, during September 2014, the Company completed a  holding
company reorganization. As part of the reorganization, the Company  implemented a multi-class stock
structure. The Company has retrospectively presented the  impact on EPS of this reorganization by

F-16

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

3. NET INCOME PER SHARE (in thousands, except per share amounts) (Continued)

calculating EPS based on the newly authorized,  issued and outstanding  Class A and  Class  B common
stock. Only Class B common stock shares were outstanding for any  of the periods presented.

4. PROPERTY, EQUIPMENT AND CAPITALIZED SOFTWARE (in thousands)

Property, equipment and capitalized  software consisted  of the  following:

December  31,

2014

2013

Office and computer equipment . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchased  software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized  software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work in process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 23,844
11,999
9,916
39,432
4,894
390
1,750
2,917

$ 23,345
13,374
8,563
21,091
6,268
390
1,750
5,897

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: accumulated depreciation and amortization . . . . . . . . . . .

95,142
(44,180)

80,678
(37,628)

Property, equipment and capitalized software,  net . . . . . . . . . .

$ 50,962

$ 43,050

The Company leases certain office equipment  under capital lease  agreements, with bargain

purchase options at the end of the lease  term. Leased office  equipment included  in property and
equipment at December 31, 2014 and 2013 was $961  and  $996,  respectively.

Depreciation  expense  for  the  years  ended  December  31,  2014,  2013  and  2012  was  $15,512,  $11,918,

and $9,777, respectively. Amortization of the capital  leases included  in depreciation expense was  $133,
$115, and $172 for the years ended December 31, 2014, 2013  and  2012, respectively.  At December  31,
2014 and 2013, the Company had unamortized capitalized  software costs, including  costs classified as
work in progress, of $28,417 and $20,657,  respectively.

At December 31, 2014 and 2013, work in  process consisted  primarily of purchased software

licenses, computer equipment, and capitalized software, which  was not placed into service.

5. GOODWILL AND INTANGIBLE ASSETS (in thousands, except years)

Goodwill

Goodwill is primarily derived from the Company’s acquisitions of  Medical Reliance  Group, Inc. in

2006 and Catalyst Information Technologies,  Inc. in 2009.  Based on the  results of the  impairment
assessment as of December 31, 2014,  the Company determined that the  fair value  of its  reporting unit
exceeded  its respective carrying value.  There were no goodwill impairment indicators  after the date  of
the last annual impairment test and no  goodwill impairments recorded for any  of  the periods
presented.

F-17

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

5. GOODWILL AND INTANGIBLE ASSETS (in thousands, except years) (Continued)

Intangible  Assets

Intangible assets at December 31, 2014 and  2013 were as follows:

Proprietary software technologies .
Trademark . . . . . . . . . . . . . . . . . .
Database . . . . . . . . . . . . . . . . . . .
Customer  relationships . . . . . . . . .

December 31, 2014

Gross

$16,077
360
6,500
13,650

Accumulated
Amortization

$(15,796)
(360)
(3,447)
(9,537)

Net

$ 281
—
3,053
4,113

Weighted
Average Remaining
Useful Life (years)

0.3
—
4.8
10.4

Total . . . . . . . . . . . . . . . . . . . . . .

$36,587

$(29,140)

$7,447

Proprietary software technologies .
Trademark . . . . . . . . . . . . . . . . .
Database . . . . . . . . . . . . . . . . . .
Customer  relationships . . . . . . . .

December 31, 2013

Gross

$16,077
360
6,500
13,650

Accumulated
Amortization

$(12,521)
(310)
(2,797)
(9,144)

Net

$ 3,556
50
3,703
4,506

Weighted
Average Remaining
Useful Life (years)

0.7
0.7
5.8
11.5

Total

. . . . . . . . . . . . . . . . . . . . .

$36,587

$(24,772)

$11,815

Driven primarily by the accelerated arrival of advancing generations of  technological software
capabilities, management decided to  discontinue the use of proprietary software technology, acquired in
the Medical Reliance Group acquisition,  with  an initial expected useful  life of ten  years.  The  Company
calculated no impairment and shortened the life  of the intangible asset, and  plans to accelerate
straight-line amortization over the period  of time the Company  anticipates transitioning to an  advanced
software application, which is expected to occur  during  March 2015.  At December  31, 2014 and 2013,
the carrying value of this proprietary  software  technology was $281  and  $3,368, respectively.

Amortization expense for the years ended December 31, 2014, 2013 and  2012 was $4,368, $3,599,

and $3,122, respectively.

Estimated future amortization expense  of intangible assets,  based upon  the Company’s  intangible

assets at December 31, 2014, is as follows:

Year ending December 31
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$1,324
1,044
1,044
1,044
814
2,177

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,447

F-18

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

6. CREDIT FACILITIES (in thousands)

Credit  facilities consisted of the following:

Revolving credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

— $—
300,000 —

Total credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

300,000 —
18,750 —

Non-current credit facilities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$281,250

$—

December  31,

2014

2013

On September 19, 2014, the Company entered into a Credit and Guaranty Agreement

(‘‘Agreement’’), with a group of lenders including Goldman Sachs Bank  USA, as administrative agent,
to provide credit facilities in the aggregate  maximum principal amount of $400,000, consisting of  a
senior unsecured term loan facility in the  original principal  amount  of $300,000 (the ‘‘Term Loan
Facility’’), and a senior unsecured revolving credit  facility  in the maximum  principal  amount  of $100,000
(together with the Term Loan Facility,  the  ‘‘Credit Facilities’’).

The revolving credit facility will be made available to the Company upon the  earlier of the

consummation by the Company of a  qualified initial public  offering,  or the date on  which the aggregate
principal amount of the Term Loan Facility then  outstanding does not exceed  $200,000. As  the
Company completed a qualified initial  public  offering  on February  18, 2015,  see Note  1 and 12, the
senior unsecured revolving credit facility  became  available to the Company on such  date.

The Company’s borrowing rate under the Credit Facilities is dependent on whether the Company

elects Eurodollar loans or base rate loans.  Interest accrues on Eurodollar loans at a defined Eurodollar
rate, defined as the London Interbank  Offer Rate (‘‘LIBOR’’)  plus the applicable margin of 1.25%, as
defined in the Agreement. Interest is  payable monthly in arrears.

The Credit Facility requires the Company to comply with specified financial covenants, including
the maintenance of a $50,000 minimum  cash and cash equivalents  balance as of  each  calendar  quarter
end. The minimum cash and cash equivalents  balance is not required to be held with any  of the group
of lenders and may be commingled with  the Company’s operating funds. The Credit Facility also
contains various covenants, including  affirmative  covenants with respect to certain reporting
requirements and maintaining certain business activities, and negative covenants that, among other
things, may limit or impose restrictions on the Company’s  ability  to  incur  liens,  incur  additional
indebtedness, make investments, make acquisitions and undertake certain  additional actions.  As of, and
during, the twelve months ended December  31, 2014, the  Company was in  compliance with the
financial covenants under the Agreement.

Scheduled maturity of the Credit Facilities follows:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 18,750
15,000
30,000
45,000
191,250

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$300,000

F-19

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

7. COMMITMENTS AND CONTINGENCIES (in thousands)

Operating  Leases—The Company leases office space  under operating lease arrangements, some of
which  contain renewal options. Future  non-cancellable lease payments as  of  December 31, 2014 are  as
follows:

Year ending December 31,
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 6,728
6,295
6,073
4,855
844

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$24,795

Total expense under operating leases was $7,438,  $6,572, and  $5,715 during the  years  ended
December 31, 2014, 2013, and 2012,  respectively. Certain  operating leases  contain rent escalation
clauses, which are recorded on a straight-line  basis over the initial term  of the lease,  with the difference
between the rent paid and the straight-line rent recorded as a deferred rent  liability.  Lease incentives
received from landlords are recorded as deferred  rent liabilities  and  are  amortized  on a straight-line
basis over the lease term as a reduction to rent expense. The  deferred rent liability was $3,186  and
$3,543 at December 31, 2014 and 2013, respectively.

Capital Leases—The total capital lease liability at December  31, 2014 and 2013  was $267 and $411,

respectively, which approximates fair  value due to the short duration  of  the obligations.

Letter of Credit—The Company maintains a letter of credit with  its primary  commercial financial
institution. During the years ended December  31, 2014 and 2013, the outstanding letter of credit was
$247. The letter of credit is in lieu of a  security deposit  for the  Company’s corporate office.

Litigation—From time to time the Company is involved in various litigation matters arising out  of

the normal course of business. The Company consults with legal  counsel on those issues  related to
litigation and seeks input from other experts and advisors  with respect  to such matters.  Estimating the
probable losses or a range of probable  losses resulting from litigation, government  actions and  other
legal proceedings is inherently difficult  and requires an  extensive  degree  of judgment,  particularly
where  the matters involve indeterminate claims for monetary  damages,  may involve discretionary
amounts, present novel legal theories,  are  in the  early  stages of the proceedings, or are  subject to
appeal. Whether any losses, damages  or remedies ultimately resulting  from such  matters could
reasonably have a material effect on the  Company’s business, financial condition, results of operation,
or cash flows will depend on a number  of  variables, including, for example, the timing  and amount of
such losses or damages (if any) and the  structure and type of any such  remedies. The Company’s
management does not presently expect any litigation matters  to  have a material adverse impact on the
consolidated financial statements of the  Company.

F-20

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

8. STOCK-BASED COMPENSATION (in thousands, except share and per share  amounts,  years, and
percentages)

Stock Options

On December 31, 2006, the Company  and  its stockholders established the 2007  Long-Term
Incentive Plan, or Plan, under which the  Company’s  Board of Directors, at its discretion, can  grant
stock options to employees and certain  directors of the Company.  During 2009, the  Plan was  amended
and currently authorizes the grant of stock options or other equity instruments for  up to 10,275,000
shares of common stock. The stock options granted under the Plan generally  expire at the earlier of  a
specified period after termination of  service or the date specified by the Board  of  Directors at the date
of grant, but not more than ten years  from such grant  date. Stock issued  as  a result of  exercised stock
options will be issued from the Company’s authorized available  stock. Effective  June 5, 2012, the 2007
Long-Term Incentive Plan changed its name to the Inovalon,  Inc. 2007 Long-Term Incentive Plan.
Options granted under the Plan may be incentive stock options or  non- qualified stock options under
the applicable provisions of the Internal  Revenue Code.

The Company selected the Black-Scholes option-pricing model  as the most appropriate model for

determining the estimated fair value for  stock-based awards. The Black-Scholes option-pricing model
requires the use of estimates, including the fair  market  value of the  Company’s common stock  prior to
the Company’s IPO, expected stock price  volatility, expected term, estimated forfeitures and the
risk-free interest rate. The fair value  of stock  option awards is  amortized on  a straight-line basis over
the requisite service period of the awards, which  is generally the vesting period.  The amount of stock-
based compensation expense recognized  is based on  the estimated portion  of the awards that are
expected to vest. Actual and anticipated forfeiture rates were  applied  in the expense calculation.

Prior to the Company’s IPO, determining the fair value  of the  Company’s common stock  required

complex and subjective judgment and  estimates. There is  inherent  uncertainty in  making these
judgments and estimates. Since the Company’s share  price was not  publicly quoted  and lacked an  active
trading market prior to the Company’s IPO in February 2015, the Company’s  Compensation
Committee was required to estimate the  fair value of the  common stock at each meeting at which
options were granted based on factors including,  but not limited  to,  contemporaneous  valuations  of  the
Company’s common stock performed by an unrelated  third-party  specialist,  the lack of marketability  of
the Company’s common stock, developments in the business,  share repurchase arrangements, the status
of the Company’s development and sales  efforts, revenue growth, valuations of comparable companies,
and additional objective and subjective  factors relating to the Company’s business.

The fair value of each option grant is estimated on the  date  of  grant applying the Black-Scholes

option pricing model using the following  assumptions:

Expected stock price volatility . . . . . . . . . . . . . . .
Expected  term . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected  dividend  yield . . . . . . . . . . . . . . . . . ..
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . .
Weighted-average fair value of underlying

December  31,

2014

2013

2012

42.9%
6.5 Years
—
2.1%

41.5%
6.5 Years
—
2.3%

43.3%
6.5 Years
—
1.1%

common  stock . . . . . . . . . . . . . . . . . . . . . . . .

$21.68

$6.90

$6.30

F-21

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

8. STOCK-BASED COMPENSATION (in thousands, except share and per share  amounts,  years, and
percentages)  (Continued)

Expected volatility was calculated as of each grant date based on reported  data  for several

unrelated public companies within the  Company’s industry that are considered to be comparable  to  the
Company and for  which historical information  was available. The  average expected term was
determined under the simplified calculation as provided by  the Securities and  Exchange Commission’s
Staff Accounting Bulletin No. 107, Share-Based  Payment, which is the mid-point between the  vesting
date  and the end of the contractual term.  The dividend yield assumption of zero is based upon the fact
that the Company does not have a formal  dividend payment policy, the Company does  not  intend to
continue to pay cash dividends on its  common stock in the  future, and, to the extent  the Company pays
dividends in the future, there is no assurance  that  any  such dividends will be comparable to those
previously declared. Any declarations  of dividends and the establishment of future record and payment
dates are subject to the final determination  of the Company’s Board of Directors. The  risk-free interest
rate is determined by reference to the  U.S. Treasury yield curve  rates with the  remaining  term
commensurate with the expected life  assumed at the date  of grant.  Forfeitures are  estimated  based on
historical experience and adjustments  are  made annually to reflect actual  forfeiture experience.

Activity under the Plan is as follows:

Shares
Available
for Grant

Number of
Shares
Outstanding

Weighted-
Average
Exercise
Price

Weighted-
Average
Grant-date
Fair Value

Weighted-
Average
Remaining

of Underlying Contractual Aggregate
Intrinsic
Value

Common
Stock

Life (in
years)

Balance at January 1, 2012 . . . . . . . 2,336,310
Stock options granted . . . . . . . . . (1,247,615)
Stock options exercised . . . . . . . .
—
Stock options cancelled . . . . . . . . 1,824,680

6,970,605
1,247,615
(5,500)
(1,824,680)

Balance at December 31, 2012 . . . . . 2,913,375
Stock options granted . . . . . . . . . (1,246,985)
Stock options exercised . . . . . . . .
Stock options cancelled . . . . . . . . 1,466,535

6,388,040
1,246,985
— (258,955)
(1,466,535)

Balance at December 31, 2013 . . . . . 3,132,925
Stock options granted . . . . . . . . . (1,644,720)
Stock options exercised . . . . . . . .
Stock options cancelled . . . . . . . .

5,909,535
1,644,720
— (186,970)
(916,010)

916,010

Balance at December 31, 2014 . . . . . 2,404,215

6,451,275

$ 6.30

$ 6.90

$14.28

5.97
6.30
1.71
7.34

5.63
6.90
1.04
7.29

5.69
7.58
3.85
7.45

5.97

5.07

Exercisable at December 31, 2014 . .
Vested and expected to vest at

December 31, 2014 . . . . . . . . . . .

3,780,985

5,743,391

5.83

7.0

7,551

6.2

14,557

5.7

10,471

5.7

3.5

5.4

101,318

62,803

91,017

The total grant-date fair value of stock  options granted  during the  years  ended December 31, 2014,
2013 and 2012 was $14,922, $3,661, and  $3,321, respectively. The weighted average grant-date  fair value
per  share of stock options granted during the  years  ended December 31,  2014, 2013, and 2012 was
$9.07, $2.94, and $2.66, respectively.

F-22

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

8. STOCK-BASED COMPENSATION (in thousands, except share and per share  amounts,  years, and
percentages)  (Continued)

Total stock-based compensation expense recorded in general and administrative  expenses for the

years ended December 31, 2014, 2013, and 2012  was  $2,894,  $1,842, and $2,560, respectively. As of
December 31, 2014, there is $11,653 of total unrecognized  compensation expense related  to  unvested
stock options, and this expense is expected  to  be  recognized  over a  weighted-average period of
4.1 years.

The aggregate intrinsic value in the table above represents the total intrinsic value (the difference

between the fair value of the Company’s common stock and the exercise price, multiplied by the
number of in-the-money options) that  would  have been received  by the option holders had all option
holders  exercised their options. This amount  is subject to change based on changes  to  the fair market
value of the Company’s common stock.

Restricted Stock Units

On November 13, 2014, the Company  granted 488,780 RSUs pursuant to the Company’s  Plan.  The
RSUs have a grant date fair value of  $9,722.  The  Company uses the  fair market value of the underlying
common stock on the dates of grant to determine  the fair value  of RSUs, which was  $19.89 per RSU.

The RSUs vest upon the satisfaction  of  both a service condition and a liquidity condition. The

service condition for these awards is satisfied over  five  years. The liquidity condition is satisfied upon
the occurrence of a qualifying event, defined as a change  of control transaction or six months following
the completion of the Company’s IPO.  As of December 31, 2014,  no  share-based compensation
expense had been recognized for these RSUs because the qualifying events (described above) had not
occurred. This six-month period following the  IPO is not a substantive service  condition  and,
accordingly,  in  the  first  quarter  of  2015,  the  quarter  in  which  the  Company  consummated  its  IPO,  the
Company will recognize a cumulative  share-based compensation  expense for the portion  of the RSUs
that had met the service condition as of that date,  following the straight-line method, net of estimated
forfeitures. The remaining unrecognized share-based compensation expense related to these RSUs will
be recorded over the remaining requisite  service period using the  straight-line  method, based  on awards
ultimately expected to vest. The Company estimates  future forfeitures at the date of grant and revises
the estimates, if necessary, in subsequent  periods if actual forfeitures  differ  from those estimates.

A summary of RSUs granted and unvested under the 2013 Plan as of December 31, 2014 is  as

follows:

RSUs Outstanding

Number of
RSUs

Weighted
Average
Fair Value
Per Unit

Granted and unvested at January 1,  2014 . . . . . . . . . . . . . . . .
RSUs granted during 2014 . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs vested during 2014 . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs forfeited during 2014 . . . . . . . . . . . . . . . . . . . . . . . .

— $ —
19.89
—
—

488,780
—
—

Granted and unvested at December  31, 2014 . . . . . . . . . . . . . .

488,780

$19.89

F-23

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

9. EMPLOYEE  BENEFIT PLAN (in thousands)

On June 1, 2007, the Company adopted  a 401(k) Profit Sharing Plan and Trust,  or 401(k) Plan.
The 401(k) Plan was amended on February  1, 2010.  The  amended 401(k) Plan allows employees to
become  eligible to participate upon the completion of 30  days of  service. The Company matches
employee contributions up to 4.0% of their compensation  and the employer contributions vest
immediately. During the years ended  December 31, 2014, 2013 and 2012,  total  expense recorded  for
the Company’s matching 401(k) contributions  were $2,820, $2,846, and  $2,254, respectively.

10. STOCKHOLDERS’ EQUITY (DEFICIT) (in thousands, except share amounts)

In February 2013, to provide liquidity  to  certain existing  stockholders who desired  liquidity and  to
reduce the number of stockholders and outstanding shares  of  common  stock, the Company  initiated  a
share repurchase and liquidity initiative for  and  among  existing  stockholders.  During 2013, the
Company repurchased 10,703,360 shares of common stock  for aggregate consideration  of  $72,114 and
sold 7,216,610 shares of common stock for  $52,114, resulting in  a  net repurchase of 3,486,750 treasury
stock shares at an aggregate net cost  of  $20,000.  Upon  repurchase, the  treasury stock shares were
immediately retired. In connection with  the retirement, of the $20,000 value assigned  to  the treasury
stock shares, $2,403 was allocated to  additional paid-in capital and $17,597 was allocated to retained
earnings. The amount allocated to additional  paid-in capital was determined based on the paid-in
capital per share generated from the historical issuances of  these  treasury stock shares.

During  June 2014, the Company repurchased  1,462,320 shares at a cost  of $9,066. Upon

repurchase, the shares were immediately retired. In connection with  the retirement, of the  $9,066 value
assigned to the repurchased shares, $1,011  was  allocated  to additional  paid-in capital and $8,055 was
allocated to retained earnings. The amount  allocated to additional paid-in  capital was determined based
on the paid-in capital per share generated from  the historical issuances of these shares.

On September 16, 2014, in connection  with the  holding  company  reorganization, the Company’s
common stock was reclassified to implement a  multi-class capital structure  providing for common stock,
Class A common stock and Class B common stock. Each  share of common stock held  by  the
then-existing stockholders of Inovalon, Inc.  at the  time of the holding company  reorganization was
reclassified as Class B common stock of  the Company.

On September 19, 2014, the Company authorized the pro-rata  redemption of  approximately 8.33%
of the Company’s outstanding Class B  common stock from the then-existing holders. During September
2014, the Company completed the pro-rata  redemption  and  repurchased 11,109,285 shares  of  Class  B
common stock for $300,000, which automatically converted from Class  B  common stock to Class A
common  stock.  This  redemption  occurred  at  a  price  per  share  of  $27.01,  which  was  in  excess  of  the
estimated fair value of our common stock  of $19.89 per share  as of September 30, 2014 calculated for
the purpose of determining our stock-based compensation expense. The estimated fair value  of  our
common stock on a per share basis, as of September 30,  2014,  was based upon a contemporaneous
valuation  of  the  Company’s  common  stock  performed  in  conjunction  with  an  unrelated  third-party
specialist and the calculation of the estimated  fair value of the common stock includes  certain
assumptions and discounts that are required  to  be  applied  to the valuations of  privately  held
companies.  The  Company  did  not  contribute  nor  receive  any  stated  or  unstated  rights,  privileges,  or
other consideration as part of the redemption, therefore, at December 31, 2014, these repurchased
11,109,285 Class A shares of common stock were held and  accounted for as treasury  shares.

F-24

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

11. INCOME TAXES (in thousands, except percentages)

The provision for income taxes consisted of  the following:

Year Ended December 31,

2014

2013

2012

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign (Puerto Rico) . . . . . . . . . . . . . . . . . . . . . .

$33,577
7,294
626

$16,254
3,443
293

$28,749
5,818
—

Total current provision . . . . . . . . . . . . . . . . . . . .

41,497

19,990

34,567

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred provision . . . . . . . . . . . . . . . . . . .

1,541
341

1,882

(347)
14

(333)

437
958

1,395

Total provision for income taxes . . . . . . . . . . . . . . . . .

$43,379

$19,657

$35,962

The provision for income taxes reconciles to the amount computed by applying  the federal

statutory rate (35.0%) to income before  income taxes as follows:

Expected federal income tax . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax

effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Permanent items . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development tax credits . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2014

2013

2012

35.0% $38,056

35.0% $18,331

35.0% $31,891

4.6
0.4
(0.6)
0.5

4,961
422
(695)
635

3.9
0.5
(1.4)
(0.5)

2,047
237
(744)
(214)

4.5
0.4
(0.3)
(0.1)

4,092
368
(293)
(96)

Income tax expense . . . . . . . . . . . . . . . . . . . . . .

39.9% $43,379

37.5% $19,657

39.5% $35,962

F-25

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

11. INCOME TAXES (in thousands, except percentages) (Continued)

Deferred income taxes reflect the net  tax effects of  temporary  differences between the  carrying
amounts of assets and liabilities for financial reporting  purposes and the amounts used for income tax
purposes. Significant components of the Company’s deferred tax assets and liabilities were as follows:

December  31,

2014

2013

Components of deferred tax assets and liabilities
Deferred tax assets:

Accrued expenses and reserves
. . . . . . . . . . . . . . . . . . . . . . .
Stock-based  compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred  rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

843
2,713
1,259
414

$

830
2,565
1,385
45

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,229

$ 4,825

Deferred tax liabilities:

Intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, equipment and capitalized software . . . . . . . . . . . . .
Prepaids  and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,943
16,192
766

$ 4,619
12,318
430

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

19,901

17,367

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$14,672

$12,542

In 2012, the Company recognized tax  benefit of $293 related  to  the impact of the research and

development, or R&D, tax credit for the  tax year ended  December  31, 2011. On January  2, 2013, the
American Taxpayer Relief Act of 2012 was signed into law, which retroactively reinstated the  R&D tax
credit for two years, from January 1,  2012 through December  31, 2013. The financial  impacts of tax  law
changes are recognized in the period in  which  new legislation  is enacted.  Accordingly, in  2013 the
Company recognized a retroactive benefit of $409  for  the U.S. R&D tax credit for  the tax  year ended
December 31, 2012.

Uncertain Tax Positions—During the years ended December 31, 2014, 2013, and 2012, changes  in
the liability for gross unrecognized tax benefits, including  interest,  totaled  $0, $48, and $12,  respectively.
At December 31, 2014 and 2013, the  Company did not measure  a  liability for  unrecognized tax
benefits.

While the Company believes it has adequately provided for all  tax  positions, amounts asserted by
taxing authorities could differ from the Company’s accrued position. Accordingly,  additional provisions
on federal, state and foreign tax-related matters could be recorded  in the future as revised estimates
are made or the underlying matters are settled or otherwise resolved.

The Company is subject to taxation by the  United States of America, various United States of
America jurisdictions, and Puerto Rico.  The number  of years  with open tax audits  varies  depending  on
the tax jurisdiction.

F-26

Inovalon  Holdings,  Inc.

Notes to Consolidated Financial Statements  (Continued)

12. SUBSEQUENT EVENTS (in thousands, except share amounts)

On February 18, 2015, the Company completed its IPO of 22,222,222 shares of Class A common

stock and, upon the underwriters’ exercise  of their option to purchase additional shares, issued an
additional 3,142,581 Class A common stock  shares for a  total of 25,364,803 shares issued.  All of the
shares issued in the IPO were primary  shares  offered by  the Company as none of the  Company’s
stockholders sold any shares in the IPO.  The  offering  price of the shares sold in the IPO  was $27.00
per  share, resulting in net proceeds to the  Company, after underwriters’ discounts and commissions and
other expenses payable by the Company,  of $639.4 million.

Effective on the date of the completion of the  Company’s IPO, the 2015 Omnibus  Incentive Plan

(the ‘‘2015 Plan’’) became effective. The  2015 Plan provides  for the grant of incentive stock options,
within the meaning of Section 422 of  the Internal Revenue Code of 1986,  as amended (the  ‘‘Code’’), to
the Company’s employees and any parent  and  subsidiary  employees, and for the grant of  non-qualified
stock options, stock appreciation rights, restricted stock, restricted stock units, dividend equivalent
rights, cash-based awards (including annual cash incentives and long-term  cash incentives), and any
combination thereof to the Company’s employees, directors, and  consultants and to employees,
directors, and consultants of certain affiliated entities. The  Company has reserved for issuance under
the 2015 Plan shares of its Class A common stock equal to the sum of: (i) 7,335,430 shares of Class A
common stock; and (ii) the number of shares of its Class A common stock in respect of the  number of
shares of its common stock underlying awards  granted under the Company’s 2007 Long-Term Incentive
Plan, which was terminated upon completion  of the IPO (6,940,055 as of the date of this Annual
Report) that are forfeited, canceled,  or  expire  (whether voluntarily or involuntarily).

Effective on the date of the completion of the  Company’s IPO, the 2015 Employee Stock Purchase

Plan (‘‘2015 ESPP’’) became effective.  The 2015 ESPP  provides generally for six-month purchase
periods (commencing each March 1 and  September 1) and the purchase price  for shares of Class A
common stock purchased under the 2015 ESPP will be 85% of the fair market value of the Company’s
Class A common stock on the last day  of  the applicable offering period. Eligible employees will be able
to select a rate of payroll deduction between 1% and 15% of their base cash compensation subject to a
maximum payroll deduction per offering period of $7,500. The  ESPP is intended to qualify as an
employee stock purchase plan under Section  423  of  the Code. The Company reserved 1,833,857 shares
of Class  A common stock for issuance under  the 2015  ESPP.

On  March  5,  2015,  the  Compensation  Committee  granted  76,273  RSUs  pursuant  to  the  2015  Plan.
The awards granted vest over five years  on each annual anniversary of the award grant date, and  upon
vesting, the Company will deliver to  the holder shares of the Company’s Class A common  stock under
the Plan. Pursuant to the terms of the  awards, the  shares not vested terminate upon the RSU  holders
separation from the Company. The RSUs have  a grant date fair value of  $2,337, or a grant date fair
value of $30.64 per RSU.

F-27

INOVALON HOLDINGS, INC.
Schedule  II
Valuation and Qualifying Accounts and  Reserves
(in thousands)

Description

Balance at
Beginning
of Year

Additions
Charged
Against
Revenue

Additions
Charged to
Cost and
Expense

Deductions

Balance at
End  of  Year

Allowance for accounts receivable . . . . . . . . .

$1,484

Allowance for accounts receivable . . . . . . . . .

$ 451

Allowance for accounts receivable . . . . . . . . .

$1,402

Year Ended December 31, 2014
$(2,155)
$—
$2,498

Year Ended December 31, 2013
$(1,678)
$—
$2,711

Year Ended December 31, 2012
$(2,293)
$45
$1,297

$1,827

$1,484

$ 451

F-28

HEADQUARTERS 

INOVALON 
4321 Collington Road
Bowie, Maryland 20716
Phone: 301-809-4000
Fax: 301-809-8060

www.inovalon.com

(cid:38)(cid:82)(cid:83)(cid:92)(cid:85)(cid:76)(cid:74)(cid:75)(cid:87)(cid:3)(cid:204)(cid:3)(cid:21)(cid:19)(cid:20)(cid:24)(cid:3)(cid:44)(cid:81)(cid:82)(cid:89)(cid:68)(cid:79)(cid:82)(cid:81)(cid:3)(cid:82)(cid:85)(cid:3)(cid:68)(cid:81)(cid:3)(cid:68)(cid:73)(cid:111)(cid:79)(cid:76)(cid:68)(cid:87)(cid:72)(cid:3)(cid:87)(cid:75)(cid:72)(cid:85)(cid:72)(cid:82)(cid:73)(cid:17)(cid:3)(cid:36)(cid:79)(cid:79)(cid:3)(cid:85)(cid:76)(cid:74)(cid:75)(cid:87)(cid:86)(cid:3)(cid:85)(cid:72)(cid:86)(cid:72)(cid:85)(cid:89)(cid:72)(cid:71)(cid:17)
(cid:55)(cid:75)(cid:72)(cid:3)(cid:88)(cid:86)(cid:72)(cid:3)(cid:82)(cid:73)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:86)(cid:92)(cid:80)(cid:69)(cid:82)(cid:79)(cid:3)(cid:203)(cid:3)(cid:75)(cid:72)(cid:85)(cid:72)(cid:76)(cid:81)(cid:3)(cid:86)(cid:76)(cid:74)(cid:81)(cid:76)(cid:111)(cid:72)(cid:86)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:85)(cid:72)(cid:74)(cid:76)(cid:86)(cid:87)(cid:85)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:3)(cid:82)(cid:73)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:68)(cid:86)(cid:86)(cid:82)(cid:70)(cid:76)(cid:68)(cid:87)(cid:72)(cid:71)(cid:3)(cid:87)(cid:85)(cid:68)(cid:71)(cid:72)(cid:80)(cid:68)(cid:85)(cid:78)(cid:3)(cid:76)(cid:81)(cid:3)(cid:82)(cid:81)(cid:72)(cid:3)(cid:82)(cid:85)(cid:3)(cid:80)(cid:82)(cid:85)(cid:72)(cid:15)(cid:3)(cid:69)(cid:88)(cid:87)(cid:3)(cid:81)(cid:82)(cid:87)(cid:3)(cid:68)(cid:79)(cid:79)(cid:15)(cid:3)(cid:70)(cid:82)(cid:88)(cid:81)(cid:87)(cid:85)(cid:76)(cid:72)(cid:86)(cid:17)

CORPORATE INFORMATION

HEADQUARTERS 

STOCK TRANSFER AGENT

STOCK LISTING 

4321 Collington Road
Bowie, Maryland 20716
Phone:  301-809-4000
Fax:  301-809-8060
www.inovalon.com

INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM 

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STOCKHOLDER INQUIRIES

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other interested parties regarding 
our company are always welcome. 
Please direct your request to: 

Investor Relations
4321 Collington Road
Bowie, Maryland 20716
Phone:  301-809-4000
Fax:  301-809-8060
inovalonshareholder@inovalon.com

By Regular Mail:

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Company, LLC
Operations Center
6201 15th Avenue

(cid:37)(cid:85)(cid:82)(cid:82)(cid:78)(cid:79)(cid:92)(cid:81)(cid:15)(cid:3)(cid:49)(cid:72)(cid:90)(cid:3)(cid:60)(cid:82)(cid:85)(cid:78)(cid:3)(cid:20)(cid:20)(cid:21)(cid:20)(cid:28)

By Overnight Delivery:

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Company, LLC
Operations Center
6201 15th Avenue

(cid:37)(cid:85)(cid:82)(cid:82)(cid:78)(cid:79)(cid:92)(cid:81)(cid:15)(cid:3)(cid:49)(cid:72)(cid:90)(cid:3)(cid:60)(cid:82)(cid:85)(cid:78)(cid:3)(cid:20)(cid:20)(cid:21)(cid:20)(cid:28)

Toll Free:  800-937-5449
International:  +1-718-921-8124
TTY Hearing-Impaired Toll Free:
1-866-703-9077
TTY Hearing-Impaired  
International:   
+1-718-921-8386

WEBSITE

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(cid:50)(cid:88)(cid:85)(cid:3)(cid:70)(cid:82)(cid:80)(cid:80)(cid:82)(cid:81)(cid:3)(cid:86)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:76)(cid:86)(cid:3)(cid:79)(cid:76)(cid:86)(cid:87)(cid:72)(cid:71)(cid:3)(cid:82)(cid:81)(cid:3)
(cid:87)(cid:75)(cid:72)(cid:3)(cid:49)(cid:68)(cid:86)(cid:71)(cid:68)(cid:84)(cid:3)(cid:54)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:40)(cid:91)(cid:70)(cid:75)(cid:68)(cid:81)(cid:74)(cid:72)(cid:3)
under the symbol INOV. 

ANNUAL MEETING 

The 2015 annual meeting of 

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Wednesday, August 19, 2015,  
at 10 a.m. ET at the Loews  
Annapolis Hotel located at  
126 West Street, Annapolis,  
Maryland 21401.  

FORWARD-LOOKING STATEMENTS
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affect these expectations.