iQIYI Annual Report 2018

Plain-text annual report

UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549 FORM 20-F(Mark One)☐☐REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934OR☒☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year ended December 31, 2018.OR☐☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934OR☐☐SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934Date of event requiring this shell company report . . . . . . . . . . . . . . . . . . .For the transition period from to Commission file number: 001-38431iQIYI, Inc.(Exact name of Registrant as specified in its charter) N/A(Translation of Registrant’s name into English).Cayman Islands(Jurisdiction of incorporation or organization) 9/F, iQIYI Innovation BuildingNo. 2 Haidian North First Street, Haidian DistrictBeijing 100080, People’s Republic of China(Address of principal executive offices) Xiaodong Wang, Chief Financial OfficerE-mail: wangxiaodong@qiyi.com9/F, iQIYI Innovation BuildingNo. 2 Haidian North First Street, Haidian DistrictBeijing 100080, People’s Republic of ChinaTelephone: +86 10-6267-7171(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registeredAmerican Depositary Shares, eachrepresenting seven Class A ordinary shares,par value US$0.00001 per share Nasdaq Global MarketClass A ordinary shares,par value US$0.00001 per share* Nasdaq Global Market (1)*Not for trading, but only in connection with the listing on the Nasdaq Global Market of our American depositary shares, each representing seven Class A ordinaryshares.Securities registered or to be registered pursuant to Section 12(g) of the Act: None(Title of Class)Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None(Title of Class) Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.As of December 31, 2018, there were 5,075,817,301 ordinary shares outstanding, being the sum of 2,199,425,905 Class A ordinary shares (excluding 381,524,626 Class A ordinary shares issued to our depositarybank for bulk issuance of ADSs reserved for future issuances upon the exercise or vesting of awards under our share incentive plans) and 2,876,391,396 Class B ordinary shares.Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.☐ Yes ☒ NoIf this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. ☐ Yes ☒ NoNote – Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 from their obligations under those Sections.Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter periodthat the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days .☒Yes ☐ NoIndicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during thepreceding 12 months (or for such shorter period that the registrant was required to submit such files). ☒Yes ☐ NoIndicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See definition of “accelerated filer and large accelerated filer”and “emerging growth company” in Rule 12b-2 of the Exchange Act: Large accelerated filer☐ Accelerated filer☐ Non-accelerated filer☒ Emerging growth company ☐ If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complyingwith any new or revised financial accounting standards† provided pursuant to Section 13(a) of the Exchange Act. ☐ †The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its Accounting Standards Codification after April 5, 2012. Indicate by check mark which basis of accounting the registrant has been to prepare the financial statements included in this filing: U.S. GAAP ☒ International Financial Reporting Standards as issued Other ☐ by the International Accounting Standards Board ☐ If “other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. ☐ Item 17 ☐ Item 18 If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).☐ Yes ☒ No (APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS) Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securitiesunder a plan confirmed by a court. ☐ Yes ☐ No TABLE OF CONTENTS INTRODUCTION2FORWARD-LOOKING INFORMATION3PART I.4 ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS4 ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE4 ITEM 3. KEY INFORMATION5 ITEM 4. INFORMATION ON THE COMPANY37 ITEM 4.A. UNRESOLVED STAFF COMMENTS61 ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS61 ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES81 ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS90 ITEM 8. FINANCIAL INFORMATION93 ITEM 9. THE OFFER AND LISTING94 ITEM 10. ADDITIONAL INFORMATION95 ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK103 ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES104PART II.106 ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES106 ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS106 ITEM 15. CONTROLS AND PROCEDURES106 ITEM 16.A. AUDIT COMMITTEE FINANCIAL EXPERT107 ITEM 16.B. CODE OF ETHICS107 ITEM 16.C. PRINCIPAL ACCOUNTANT FEES AND SERVICES107 ITEM 16.D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES107 ITEM 16.E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS107 ITEM 16.F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT107 ITEM 16.G. CORPORATE GOVERNANCE108 ITEM 16.H. MINE SAFETY DISCLOSURE108PART III.108 ITEM 17. FINANCIAL STATEMENTS108 ITEM 18. FINANCIAL STATEMENTS108 ITEM 19. EXHIBITS108 iTable of Contents INTRODUCTIONUnless otherwise indicated and except where the context otherwise requires, references in this annual report to: •“ACGN” refers to anime, comic, games and light novels; •“ADSs” refers to our American depositary shares, each of which represents seven Class A ordinary shares; •“AI” refers to artificial intelligence; •“Baidu” refers to Baidu, Inc., our parent company and controlling shareholder; •“China” or “PRC” refers to the People’s Republic of China, excluding, for the purpose of this annual report only, Taiwan, Hong Kong, andMacau; •“IP” refers to intellectual property; •“IT” refers to information technology; •“mobile DAUs,” for our iQIYI platform, refers to the number of unique mobile devices that have accessed our platform through our iQIYImobile app at least once during a day. Our mobile DAUs are calculated using internal company data that has not been independently verified,and we treat each distinguishable device as a separate user for purposes of calculating mobile DAUs, although it is possible that some peoplemay use more than one mobile device and multiple people may share one mobile device to access our platform; •“mobile MAUs,” for our iQIYI platform, refers to the number of unique mobile devices that have accessed our platform through our iQIYImobile app at least once during a month. Our mobile MAUs are calculated using internal company data that has not been independentlyverified, and we treat each distinguishable device as a separate user for purposes of calculating mobile MAUs, although it is possible that somepeople may use more than one mobile device and multiple people may share one mobile device to access our platform; •“RMB” and “Renminbi” refer to the legal currency of China; •“shares” or “ordinary shares” refers to our Class A and Class B ordinary shares, par value $0.00001 per share; •“subscribing members,” refers to the individuals who purchased our monthly, quarterly or annual membership packages, including individualswith trial membership, and excluding individuals who pay for video on-demand services, sports paid content, online literature, comics andonline games; •“total user time spent,” for our iQIYI platform, refers to the cumulative amount of time our video content is played through PC, mobile andsmart TV devices during a given period of time; •“US$,” “U.S. dollars,” “$,” and “dollars” refer to the legal currency of the United States; •“video views” refers to the number of times a video is launched on our platform, regardless of time spent viewing the video; •“WAP” refers to wireless application protocol; and •“we,” “us,” “our company” and “our” refer to iQIYI, Inc., a Cayman Islands company, and its subsidiaries, and, in the context of describing ouroperations and combined and consolidated financial information, also include its consolidated affiliated entities in the PRC.We present our financial results in RMB. We make no representation that any RMB or U.S. dollar amounts could have been, or could be, convertedinto U.S. dollars or RMB, as the case may be, at any particular rate, or at all. The PRC government imposes control over its foreign currency reserves in partthrough direct regulation of the conversion of RMB into foreign exchange and through restrictions on foreign trade. This annual report contains translationsof certain foreign currency amounts into U.S. dollars for the convenience of the reader. Unless otherwise stated, all translations of Renminbi into U.S. dollarswere made at the rate at RMB6.8755 to US$1.00, the exchange rate as set forth in the H.10 statistical release of the Board of Governors of the Federal ReserveSystem in effect as of December 31, 2018.2Table of Contents FORWARD-LOOKING INFORMATIONThis annual report contains forward-looking statements that involve risks and uncertainties. These statements involve known and unknown risks,uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied bythe forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigations Reform Act of 1995.You can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,”“plan,” “believe,” “likely to” or other similar expressions. We have based these forward-looking statements largely on our current expectations andprojections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financialneeds. These forward-looking statements include, but are not limited to, statements about: •our goals and strategies; •our ability to retain and increase the number of users, members and advertising customers, and expand our service offerings; •our future business development, financial condition and results of operations; •expected changes in our revenues, costs or expenditures; •competition in our industry; •relevant government policies and regulations relating to our industry; •general economic and business conditions globally and in China; and •assumptions underlying or related to any of the foregoing.You should read this annual report and the documents that we refer to in this annual report and have filed as exhibits to this annual report completelyand with the understanding that our actual future results may be materially different from what we expect. Other sections of this annual report discuss factorswhich could adversely impact our business and financial performance. Moreover, we operate in an evolving environment. New risk factors emerge from timeto time and it is not possible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to whichany factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. We qualify all ofour forward-looking statements by these cautionary statements. You should not rely upon forward-looking statements as predictions of future events. The forward-looking statements made in this annual report relateonly to events or information as of the date on which the statements are made in this annual report. Except as required by law, we undertake no obligation toupdate or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which thestatements are made or to reflect the occurrence of unanticipated events.3Table of Contents PART I.ITEM 1.IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERSNot applicable.ITEM 2.OFFER STATISTICS AND EXPECTED TIMETABLENot applicable.4Table of Contents ITEM 3.KEY INFORMATIONA.Selected Financial DataSelected Consolidated Financial DataThe following selected consolidated statements of comprehensive loss data for the years ended December 31, 2016, 2017 and 2018 and selectedconsolidated balance sheet data as of December 31, 2017 and 2018 and selected consolidated cash flows data for the years ended December 31, 2016, 2017and 2018 have been derived from our audited consolidated financial statements included in this annual report beginning on page F-1. The following selectedconsolidated statement of comprehensive loss data for the year ended December 31, 2015, selected consolidated balance sheet data as of December 31, 2015and 2016 and selected consolidated cash flow data for the year ended December 31, 2015 have been derived from our audited consolidated financialstatements not included in this annual report. We have not included financial information for the year ended December 31, 2014, as such information cannotbe provided on a stand-alone and U.S. GAAP basis without unreasonable effort or expense. Our historical results for any period are not necessarily indicativeof results to be expected for any future period. The selected consolidated financial data should be read in conjunction with, and are qualified in their entiretyby reference to, our audited consolidated financial statements and related notes and “Item 5. Operating and Financial Review and Prospects” below. Ourconsolidated financial statements are prepared and presented in accordance with U.S. GAAP. Starting from January 1, 2018, we adopted a new revenueaccounting standard ASC topic 606 (“ASC 606”), Revenue from Contracts with Customers, which reclassifies value added taxes (“VAT”) from cost ofrevenues to net against revenues among other changes. The consolidated statements of comprehensive loss data for the year ended December 31, 2018presented below have been prepared in accordance with ASC 606 and is net of VAT of RMB1,457.8 million (US$212.0 million), while the consolidatedstatements of comprehensive loss data for the years ended December 31, 2016 and 2017 presented below have been prepared in accordance with the legacyrevenue accounting standard ASC topic 605 (“ASC 605”), Revenue Recognition, and, unlike the consolidated statement of comprehensive loss data for theyear ended December 31, 2018, is not net of VAT of RMB630.8 million and RMB981.6 million, respectively. For the year ended December 31, 2015(1) 2016(1) 2017(1) 2018 RMB RMB RMB RMB US$ (in thousands, except for share and per share data) Selected Consolidated Statements of Comprehensive Loss Data: Total revenues 5,318,584 11,237,407 17,378,350 24,989,116 3,634,516 Operating costs and expenses: Cost of revenues(2) (6,041,764) (11,436,595) (17,386,563) (27,132,811) (3,946,304)Selling, general and administrative(2) (1,204,464) (1,765,824) (2,674,990) (4,167,889) (606,194)Research and development(2) (499,957) (824,482) (1,269,806) (1,994,652) (290,110)Total operating costs and expenses (7,746,185) (14,026,901) (21,331,359) (33,295,352) (4,842,608)Operating loss (2,427,601) (2,789,494) (3,953,009) (8,306,236) (1,208,092)Total other (expenses)/income, net (136,345) (271,440) 208,512 (676,194) (98,347)Loss before income taxes (2,563,946) (3,060,934) (3,744,497) (8,982,430) (1,306,439)Income tax (expense)/benefit (11,166) (13,088) 7,565 (78,801) (11,461)Net loss (2,575,112) (3,074,022) (3,736,932) (9,061,231) (1,317,900)Less: Net income attributed to non-controlling interests — — — 48,545 7,061 Accretion of redeemable convertible preferred shares (2,342,385) (4,874,739) 5,073,140 (298,990) (43,486)Extinguishment and reissuance of Series B preferred shares — — (363,279) — — Net (loss)/income attributable to ordinary shareholders (4,917,497) (7,948,761) 972,929 (9,408,766) (1,368,447)Net (loss)/earnings per ordinary share: Basic (14.36) (23.20) 0.30 Diluted (14.36) (23.20) (1.15) Net loss per Class A and Class B ordinary share(3): Basic (2.43) (0.35)Diluted (2.43) (0.35)Net loss per ADS: Basic (17.01) (2.45)Diluted (17.01) (2.45)Shares used in net (loss)/ earnings per ordinary share computation: Basic 342,548,237 342,548,237 342,548,237 Diluted 342,548,237 342,548,237 3,243,147,261 Shares used in net (loss)/ earnings per Class A and Class B ordinary share computation: Basic 3,867,931,786 3,867,931,786 Diluted 3,867,931,786 3,867,931,786 Notes:(1)In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than net against revenues.(2)Share-based compensation expenses were allocated in operating costs and expenses as follows:5Table of Contents For the year ended December 31, 2015 2016 2017 2018 RMB RMB RMB RMB US$ (in thousands) Cost of revenues 5,837 9,479 34,895 83,351 12,123 Selling, general and administrative 21,330 30,447 130,994 368,598 53,610 Research and development 17,027 22,466 67,535 104,262 15,164 Total 44,194 62,392 233,424 556,211 80,897 (3)Our ordinary shares are comprised of Class A ordinary shares and Class B ordinary shares. Each holder of Class A ordinary shares is entitled to one vote per share and eachholder of Class B ordinary shares is entitled to ten votes per share on all matters submitted to them for a vote. Class B ordinary shares are convertible at any time by the holderthereof into Class A ordinary shares on a one-for-one basis. As holders of Class A and Class B ordinary shares have the same dividend right and the same participation right inour undistributed earnings, the basic and diluted income (loss) per Class A ordinary share and Class B ordinary share are the same for all the periods presented during whichthere were two classes of ordinary shares.The following table presents our selected consolidated balance sheet data as of the dates indicated. As of December 31, 2015 2016 2017 2018 RMB RMB RMB RMB US$ (in thousands) Selected Consolidated Balance Sheet Data: Cash and cash equivalents 1,588,739 964,207 733,010 4,586,405 667,065 Restricted cash — — — 2,174,042 316,201 Short-term investments 160,000 902,978 779,916 6,061,832 881,657 Total current assets 4,473,910 5,154,305 5,700,528 19,853,443 2,887,563 Total assets 10,424,986 13,631,636 20,200,899 44,759,698 6,510,027 Total current liabilities 5,862,949 11,889,853 11,625,612 19,812,356 2,881,587 Total liabilities 5,877,095 11,897,142 11,918,299 26,604,135 3,869,410 Total mezzanine equity 12,164,428 17,039,167 22,601,664 — — Total shareholders’ (deficit)/equity (7,616,537) (15,304,673) (14,319,064) 18,155,563 2,640,617 The following table presents our selected consolidated cash flow data for the years indicated. For the year ended December 31, 2015 2016 2017 2018 RMB RMB RMB RMB US$ (in thousands) Selected Consolidated Cash Flow Data: Net cash provided by operating activities 1,070,770 2,612,121 4,011,784 2,884,186 419,489 Net cash used for investing activities (3,133,375) (6,663,100) (10,660,674) (20,949,094) (3,046,918)Net cash (used in)/provided by financing activities (131,708) 3,411,766 6,561,110 23,474,959 3,414,292 Effect of exchange rate changes on cash, cash equivalents and restricted cash 71,951 14,681 (143,417) 617,386 89,791 Net (decrease)/increase in cash, cash equivalents and restricted cash (2,122,362) (624,532) (231,197) 6,027,437 876,654 Cash, cash equivalents and restricted cash at the beginning of the period 3,711,101 1,588,739 964,207 733,010 106,612 Cash, cash equivalents and restricted cash at the end of the period 1,588,739 964,207 733,010 6,760,447 983,266 B.Capitalization and IndebtednessNot Applicable.C.Reasons for the Offer and Use of ProceedsNot Applicable.6Table of Contents D.Risk FactorsRisks Related to Our Business and IndustryWe have incurred net losses since our inception and may continue to incur losses in the future.We incurred net losses since our inception, including net losses in the amount of RMB3.1 billion, RMB3.7 billion, and RMB9.1 billion (US$1.3billion) in 2016, 2017 and 2018, respectively, primarily due to significant content and bandwidth costs. Between 2017 and 2018, our net margin deterioratedfrom negative 22.8% to negative 36.3%, which was the net margin after the deduction of value added-taxes in 2017 total revenues resulting from theadoption of ASC 606. Our ability to achieve profitability is affected by various factors, many of which are beyond our control. For example, our revenuesdepend on the increased number of subscribing members and advertising customers’ allocation of more budget to internet video streaming platforms. Inaddition, our users’ willingness to pay and subscribe to our content depends on the quality and breadth of our content offerings and availability of alternativeentertainment content offerings. The production and procurement of content, as well as bandwidth, have historically accounted for the majority of our cost ofrevenues. We expect our costs to increase on an absolute basis as traffic to our platform grows, users of our platform increase, the resolution of our videosincreases and as we produce and acquire more content to enrich user experience. Producing high-quality, popular original content is costly and time-consuming and it will typically take a long period of time to realize returns on investment, if at all. The market prices for professionally-produced content,especially popular TV series and movies, have increased significantly in China during the past few years and may continue to increase in the foreseeablefuture. Between 2017 and 2018, our cost of revenues increased significantly by 56.1% from RMB17.4 billion to RMB27.1 billion (US$3.9 billion),outpacing the growth rate of our total revenues. If we cannot successfully offset our increased costs with a significant increase in total revenues, our financialcondition and results of operations may be materially and adversely affected. We may continue to incur net losses in the foreseeable future due to ourcontinued investments in content and technology. We may also continue to incur net losses in the foreseeable future due to changes in the macroeconomicand regulatory environment, competitive dynamics and our inability to respond to these changes in a timely and effective manner. It is not possible for us toaccurately predict when we will be able to achieve profitability.If we fail to anticipate user preferences and provide high-quality content, especially popular original content, in a cost-effective manner, we may not beable to attract and retain users to remain competitive.Our success depends on our ability to maintain and grow user time spent on our platform. To attract and retain users and compete against ourcompetitors, we must continue to offer high-quality content, especially popular original content, in a cost effective manner, which provides our users with asuperior online entertainment experience. To this end, we must continue to produce new original content and source new professionally produced or partner-generated and user-generated content in a cost effective manner. Given that we operate in a rapidly evolving industry, we need to anticipate user preferencesand industry changes and respond to such changes in a timely and effective manner. If we fail to cater to the needs and preferences of our users, control ourcosts in doing so or fail to deliver superior user experience, we may suffer from reduced user traffic, and our business, financial condition and results ofoperations may be materially and adversely affected. Various phases of our original content production are outsourced to our content production partners. Ifthey fail to generate quality content satisfactory to our demands or provide services upon terms commercially acceptable to us, we may be unable to providehigh-quality original content offerings to our users.We rely on our in-house team to generate creative ideas for original content and to supervise the original content origination and production process,and we intend to continue to invest resources in content production. We face fierce competition for qualified personnel in a limited pool of high-qualitycreative talent. Our competitors include well-capitalized companies that are capable of offering compensation packages more attractive to talents. If we arenot able to compete effectively for talents or attract and retain top talents at reasonable costs, our original content production capabilities would benegatively impacted. Any deterioration in our in-house content production capability, inability to attract creative talents at reasonable costs or losses inpersonnel may materially and adversely affect our business and operating results. If we are unable to offer popular original content that meets user tastes andpreferences in a cost effective manner, our user experience may be adversely affected, we may suffer from reduced user traffic and our business, financialcondition and results of operations may be materially and adversely affected.If we fail to procure content from content providers upon terms acceptable to us, our business may be materially and adversely affected.Our ability to provide our users with high-quality, popular content depends in part on our ability to procure content from studios and other contentproviders, as well as distributors and other licensors of content. We typically enter into license and sub-license agreements with third-party content providersand other IP holders. The license periods and the terms and conditions of such licenses vary. If content providers and other rights holders are no longerwilling or able to license content to us upon terms acceptable to us, or, in the case where we obtained the right to distribute content through sub-licenseagreements, if the licensors lose their right to sub-license such content to us, our ability to offer content to our users will be adversely affected and/or our costcould further increase. For content sub-licensed and currently being showcased on our platform, we may be forced to remove such content as a result of our7Table of Contents licensor’s disputes with the original content provider, which may result in loss of user traffic and revenues. If we fail to remove such content in a timelymanner, we may become the subject of adverse legal actions from the original content provider. As competition intensifies, we may see the cost of licensedcontent increase. As we seek to differentiate our service, we are increasingly focused on securing rights other than merely distribution and online streamingrights. We also acquire other forms of copyright such as rights to adapt the original content into online games, films, drama series, animation and otherentertainment formats. We focus on offering an overall mix of content that appeals to our users in a cost efficient manner. If we do not maintain a compellingmix of content, our user acquisition and retention may be adversely affected.If our efforts to retain members and attract new members are not successful, our business and results of operations will be materially and adverselyaffected.We have experienced significant membership growth over the past several years. Our ability to continue to retain members and attract new memberswill depend in part on our ability to consistently provide our members with compelling content choices, as well as a quality experience for selecting andviewing video content. Furthermore, the relative service levels, content offerings, pricing and related features of competitors may adversely impact our abilityto attract and retain members. If we introduce new or adjust existing features, adjust pricing or service offerings, or change the mix of content in a manner thatis not favorably received by our members, we may not be able to attract and retain members. Many of our members originate from organic growth. If ourefforts to satisfy our existing members are not successful, we may not be able to attract new members, and as a result, our ability to maintain and/or grow ourmembership revenues will be adversely affected. Members may cancel or decide not to renew our service for many reasons, including a perception that theydo not use the service sufficiently, payment inconveniences, the need to cut household expenses, availability of content is unsatisfactory, competitiveservices provide a better value or experience and customer service issues are not satisfactorily resolved. We must retain existing members and continuallyattract new members to increase our membership base. If we are unable to successfully compete with current and new competitors in both retaining ourexisting members and attracting new members, our business will be adversely affected. Further, if an excessive number of members cancel or opt not to renewour service, we may be required to incur significantly higher marketing expenditures to attract new members than we currently anticipate.If we fail to retain existing or attract new advertising customers to advertise on our platform, maintain and increase our wallet share of advertising budgetor if we are unable to collect accounts receivable in a timely manner, our financial condition and results of operations may be materially and adverselyaffected.We generated a substantial part of our revenues from online advertising. Although online advertising revenue as a percentage of our total revenues hasdecreased recently, online advertising remains one of our largest sources of revenue. We cannot assure you that we will be able to retain our advertisingcustomers in the future, attract new advertising customers continuously or be able to retain our advertising customers at all. If our advertising customers findthat they can generate better returns elsewhere, or if our competitors provide better online advertising services to suit our advertising customers’ goals, wemay lose our advertising customers. We experienced a deceleration in the growth of our online advertising revenue, net of VAT, between 2017 and 2018,which saw such revenue increase by 21.2%. This is compared to a growth rate in online advertising revenue of 44.4% between 2016 and 2017. In addition,third parties may develop and use certain technologies to block the display, and our members are able to skip the viewing, of our advertising customers’advertisements on our platform, which may in turn cause us to lose advertising customers and adversely affect our results of operations. If our advertisingcustomers determine that their expenditures on internet video streaming platforms do not generate expected returns, they may allocate a portion or all of theiradvertising budgets to other advertising channels such as television, newspapers and magazines or other internet channels such as e-commerce and socialmedia platforms, and reduce or discontinue business with us. Since most of our advertising customers are not bound by long-term contracts, they may lessenor discontinue advertising arrangements with us easily without incurring material liabilities. Failure to retain existing advertising customers or attract newadvertising customers to advertise on our platform may materially and adversely affect our financial conditions and results of operations. We may continue toexperience deceleration in the growth of our online advertising business, and we cannot assure you that we will be able to resume our historical growth inonline advertising revenue.Our brand advertising customers typically enter into online advertising agreements with us through various third-party advertising agencies. InChina’s advertising industry, advertising agencies typically have good relationships and maintain longer periods of cooperation with the brand advertisingcustomers they represent. In addition to entering into advertising contracts directly with advertising customers, we also enter into advertising contracts withthird-party advertising agencies, which represent advertising customers, even if we have direct contact with such advertisers. As a result, we rely on third-party advertising agencies for sales to, and collection of payment from, our brand advertisers. In consideration for the third-party advertising agencies’services, we offer them rebates based on the volume of business they bring to us. The financial soundness of our advertising customers and advertisingagencies may affect our collection of accounts receivable. We make a credit assessment of our advertising customers and advertising agencies to evaluate thecollectability of the advertising service fees before entering into an advertising contract. However, we cannot assure you that we are or will be able toaccurately assess the creditworthiness of each advertising customer or advertising agency, and any inability of advertising customers or advertising agenciesto pay us in a timely manner may adversely affect our liquidity and cash8Table of Contents flows. In addition, there has been some consolidation among China’s advertising agencies. If this trend continues, a small number of large advertisingagencies may be in a position to demand higher rebate for advertising agency services, which could reduce our online advertising revenue.In addition, we do not have long-term cooperation agreements or exclusive arrangements with third-party advertising agencies and they may elect todirect business opportunities to other advertising service providers, including our competitors. If we fail to retain and enhance the business relationships withthird-party advertising agencies, we may suffer from a loss of advertising customers and our financial condition and results of operations may be materiallyand adversely affected.We operate in a capital intensive industry and require a significant amount of cash to fund our operations, content acquisitions and technologyinvestments. If we cannot obtain sufficient capital, our business, financial condition and prospects may be materially and adversely affected.The operation of an internet video streaming platform requires significant and continuous investment in content and technology. Producing high-quality original content is costly and time-consuming and it will typically take a long period of time to realize returns on investment, if at all. To date, wehave financed our operations primarily with net cash generated from operating activities, as well as financing activities such as placements of preferredshares, convertible notes and asset-based securities, the substantial financial support from Baidu, and the proceeds from our initial public offering. As ofDecember 31, 2018, we had an outstanding loan balance of RMB700.0 million (US$101.8 million) to Baidu. In order to implement our growth strategies, wewill incur additional capital in the future to cover, among others, costs to produce and license content. We may need to obtain additional financing,including equity offerings or debt financing, to fund the operation and expansion of business. Our ability to obtain additional financing in the future,however, is subject to a number of uncertainties, including those relating to: •our future business development, financial condition and results of operations; •general market conditions for financing activities by companies in our industry; •macro-economic and other conditions in China and elsewhere; and •our relationship with Baidu.As a public company with a growing business, we expect to increasingly rely on net cash provided by operating activities, financing through capitalmarkets and commercial banks for our liquidity needs. However, we cannot assure you that we will be successful in our efforts to further diversify our sourcesof liquidity and obtain financing. If we cannot obtain sufficient capital to meet our capital needs, we may not be able to execute our growth strategies and ourbusiness, financial condition and prospects may be materially and adversely affected.The success of our business depends on our ability to maintain and enhance our brand.We believe that maintaining and enhancing our iQIYI brand is of significant importance to the success of our business. Our well-recognized brand iscritical to increasing our user base and, in turn, expanding our membership base and attractiveness to advertising customers and content providers. Since theinternet video industry is highly competitive, maintaining and enhancing our brand depends largely on our ability to remain the market leader in China,which may be difficult and expensive. To the extent our content, in particular, our original content, is perceived as low quality or otherwise not appealing tousers, our ability to maintain and enhance our brand may be adversely impacted.We may be the subject of detrimental conduct by third parties, including complaints to regulatory agencies and the public dissemination of maliciousassessments of our business, which could have a negative impact on our reputation and cause us to lose market share, users, advertisers and revenues, andadversely affect the price of our ADSs.We have been, and in the future may be, the target of anti-competitive, harassing or other detrimental conduct by third parties. Such conduct mayinclude complaints, anonymous or otherwise, to regulatory agencies regarding our operations, accounting, revenues, business relationships, businessprospects and business ethics. Additionally, allegations and other negative publicity, directly or indirectly against us, may be posted online or otherwisegenerally disseminated by anyone, whether or not related to us. We may be subject to regulatory investigations, lawsuits or public perception backlash as aresult of such third-party conduct and may be required to expend significant time and incur substantial costs to address such third-party conduct, and there isno assurance that we will be able to conclusively refute each of the allegations within a reasonable period of time, or at all. Our reputation may also benegatively affected as a result of the public dissemination of anonymous allegations or malicious statements about our business, which in turn may cause usto lose market share, users, advertisers and revenues, and adversely affect the price of our ADSs.9Table of Contents Increases in market price of professionally-produced content, or PPC, may have a material and adverse effect on our business, financial condition andresults of operations.PPC constitutes a significant part of our content offerings. The market prices for PPC, especially TV series and movies, have increased significantly inChina during the past few years. Due to the improving monetization prospects, internet video streaming platforms are generating more revenues and arecompeting aggressively to license popular content titles, which have in turn led to increases in licensing fees of PPC in general. As the market further grows,the expectations of copyright owners, distributors and industry participants may continue to rise, and as such they may demand higher licensing fees for PPC.Furthermore, with the expansion of our content library, we expect the costs for PPC to continue to increase. If we are unable to generate sufficient revenues tooutpace the increase in market prices for PPC, we may incur more losses and our business, financial condition and results of operations may be adverselyaffected.We operate in a highly competitive market and we may not be able to compete effectively.We face significant competition in China, primarily from Tencent Video and Youku Tudou. We compete for users, usage time and advertisingcustomers. Some of our competitors have a longer operating history and significantly greater financial resources than we do, and, in turn, may be able toattract and retain more users, usage time and advertising customers. Our competitors may compete with us in a variety of ways, including by obtaining IPrights to popular content, conducting brand promotions and other marketing activities, and making investments in and acquisitions of our business partners.In addition, certain internet video platforms may continue to derive their revenues from providing content that infringes third-party copyright and may notmonitor their platforms for any such infringing content. As a result, we may be placed at a disadvantage to some of these companies that do not incur similarcosts as we do with respect to content production, acquisition and monitoring. If any of our competitors achieves greater market acceptance than we do or isable to offer more attractive internet video content, our user traffic and our market share may decrease, which may result in a loss of advertising customers andmembers, as well as have a material and adverse effect on our business, financial condition and results of operations.We face competition from traditional media such as major TV stations, which are increasing their internet video offerings. Most large companies inChina allocate, and will likely continue to allocate, a significant portion of their advertising budgets to traditional media, particularly major TV stations. Wealso face competition for users and user time from other internet media and entertainment services, such as internet and social platforms that offer content inemerging and innovative media formats.The continued and collaborative efforts of our senior management and key employees are crucial to our success, and our business may be harmed if welose their services.Our success depends on the continued and collaborative efforts of our senior management, especially our executive officers, including our founder, Dr.Yu Gong. If, however, one or more of our executives or other key personnel are unable or unwilling to continue to provide services to us, we may not be ableto find suitable replacements easily or at all. Competition for management and key personnel is intense and the pool of qualified candidates is limited. Wemay not be able to retain the services of our executives or key personnel, or attract and retain experienced executives or key personnel in the future. If any ofour executive officers or key employees joins a competitor or forms a competing business, we may lose crucial business secrets, technological know-how,advertisers and other valuable resources. Each of our executive officers and key employees has entered into an employment agreement with us, whichcontains non-compete provisions. However, we cannot assure you that they will abide by the employment agreements or our efforts to enforce theseagreements will be effective enough to protect our interests.Our limited operating history makes it difficult to evaluate our business and prospects.We launched our platform and internet video streaming services in 2010 and have grown rapidly since then. However, due to our limited operatinghistory, our historical growth rate may not be indicative of our future performance. We cannot assure you that our growth rate will be the same as in the past.In addition, we may in the future introduce new services or significantly expand our existing services, including those that currently are of relatively smallscale or with which we have little or no prior development or operating experience. If these new or enhanced services fail to engage users and customers, ourbusiness and operating results may suffer as a result. We cannot assure you that we will be able to recoup our investments in introducing these new services orenhancing existing smaller business lines, and we may experience significant loss and impairment of asset value due to such efforts. Furthermore, as atechnology-based entertainment company, we frequently introduce innovative products and services to our users and advertising customers in order tocapture new market opportunities. However, we cannot assure you that our products and services will be well received by our users and advertising customers.In addition, it is possible that our users and advertising customers may find our products and services objectionable. For example, there was media reportingin 2017 that the beta-testing version of our Vivi virtual assistant service was deemed by some of our users as offensive. We immediately suspended suchservice pending further modifications. If our existing or new products and services are not well received by our users and customers, we may suffer damages10Table of Contents to our brand image and may not be able to maintain or expand our user and customer base, which in turn may have a material and adverse effect on ourbusiness, financial condition and results of operations. You should consider our prospects in light of the risks and uncertainties fast-growing companies withlimited operating histories in a fast evolving industry may encounter.We may not be able to manage our growth effectively.We have experienced rapid growth since we launched our services in 2010. To manage the further expansion of our business and the growth of ouroperations and personnel, we need to continuously expand and enhance our infrastructure and technology, and improve our operational and financialsystems, procedures, compliance and controls. We also need to expand, train and manage our growing employee base. In addition, our management will berequired to maintain and expand our relationships with content providers, distributors, advertising customers, advertising agencies and other third parties. Wecannot assure you that our current infrastructure, systems, procedures and controls will be adequate to support our expanding operations. If we fail to manageour expansion effectively, our business, results of operations and prospects may be materially and adversely affected.We cannot guarantee our monetization strategies will be successfully implemented or generate sustainable revenues and profit.Our monetization model is evolving. We currently generate a substantial majority of our revenues from membership services and online advertising.We plan to strengthen revenue contribution from our IP-related monetization methods, such as content distribution, live broadcasting, online games, and IPlicensing. We have no proven track record or experience in generating substantial revenues from IP-related monetization methods. If our strategic initiativesdo not enhance our monetization ability or enable us to develop new approaches to monetization, we may not be able to maintain or increase our revenues orrecover any associated costs. In addition, we may in the future introduce new services to further diversify our revenue streams, including services with whichwe have little or no prior development or operating experience. If these new or enhanced services fail to engage users, customers or content partners, we mayfail to attract or retain users or to generate sufficient revenues to justify our investments, and our business and operating results may suffer as a result.We have significant working capital requirements and have historically experienced working capital deficits. If we experience such working capitaldeficits in the future, our business, liquidity, financial condition and results of operations may be materially and adversely affected.We have historically experienced working capital deficits. We have achieved a working capital surplus as of December 31, 2018. However, there is noassurance that we will continue to improve our working capital position or to achieve a surplus. For actions that we plan to take in order to manage ourworking capital, see “Item 5. Operating and Financial Review and Prospects — B. Liquidity and Capital Resources.” There can be no assurance, however,that we will be able to prudently manage our working capital, or raise additional equity or debt financing on terms that are acceptable to us. Our inability totake these actions as and when necessary could materially adversely affect our liquidity, results of operations, financial condition and ability to operate. Our business, prospects and financial results may be impacted by our relationship with third-party platforms.In addition to our iQIYI platform, we also distribute video content through third-party platforms. We generate membership service and onlineadvertising service revenues through revenue-sharing arrangements with such third-party platforms, which include leading internet companies in China.However, there can be no assurance that our arrangements with those platforms will be extended or renewed after their respective expiration or that we will beable to extend or renew such arrangements on terms and conditions favorable to us. In addition, if any of such third-party platforms breaches its obligationsunder any of the agreements entered into with us or refuses to extend or renew it when the term expires, and we cannot find suitable replacement on a timelybasis, or at all, we may suffer significant loss to our user base and revenue streams we have developed therefrom, or loose the opportunity to expand ourbusiness through such platform. We may be involved with legal or other disputes with third-party platforms that may affect our relationship with suchplatforms or have an adverse effect on our business.We face risks, such as unforeseen costs and potential liability in connection with content we produce, license and/or distribute through our platform.As a producer, licensor and distributor of content, we face potential liability for negligence, copyright and trademark infringement, or other claimsbased on the content that we produce, license, provide and/or distribute. We also may face potential liability for content used in promoting our service,including marketing materials and features on our platform such as user reviews. We are responsible for the production costs and other expenses of ouroriginal content. We also take on risks associated with production, such as completion and key talent risk. To the extent we do not accurately anticipate costsor mitigate risks, including for content that we obtain but ultimately does not appear on our platform, or if we become liable for content we produce, licenseand/or distribute, our business may suffer. Litigation to defend these claims could be costly and the expenses and damages arising from any liability orunforeseen production risks could harm our results of operations. We may not be indemnified against claims or costs of these types and we may not haveinsurance coverage for these types of claims.11Table of Contents Videos and other content displayed on our platform may be found objectionable by PRC regulatory authorities and may subject us to penalties and otheradministrative actions.We are subject to PRC regulations governing internet access and the distribution of videos and other forms of information over the internet. Underthese regulations, internet content providers and internet publishers are prohibited from posting or displaying over the internet any content that, among otherthings, violates PRC laws and regulations, impairs the national dignity of China or the public interest, or is obscene, superstitious, frightening, gruesome,offensive, fraudulent or defamatory. Furthermore, as an internet video streaming platform, we are not allowed to (i) produce or disseminate programs thatdistort, parody or vilify classic literary works; (ii) re-edit, re-dub or re-caption the subtitles of classic literary works, radio and television programs, andnetwork-based original audio-video programs, (iii) intercept program segments and splice them into new programs; or (iv) disseminate edited pieces of worksthat distort the originals. We shall strictly supervise our self-made content and the reprogramed videos uploaded by our users and shall not facilitate thedissemination of defective audio-video programs. Failure to comply with these requirements may result in monetary penalties, revocation of licenses toprovide internet content or other licenses, suspension of the concerned platforms and reputational harm. In addition, these laws and regulations are subject tointerpretation by the relevant authorities, and it may not be possible to determine in all cases the types of content that could cause us to be held liable as aninternet content provider. For a detailed discussion, see “Item 4. Information on the Company—Government Regulation—Regulations on Internet ContentProviders”, “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Internet Audio-video ProgramServices” and “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Information Security, Censorshipand Privacy.”Internet platform operators may also be held liable for the content displayed on or linked to its platform that is subject to certain restrictions. Inaddition to professionally produced content, we allow our users to upload professional or user-generated content, such as videos and other content formats.Although we have adopted internal procedures to monitor the content displayed on our platform, due to the significant amount of content uploaded by ourusers, we may not be able to identify all videos or other content that may be illegal or otherwise objectionable. In addition, we may not be able to alwayskeep these internal procedures abreast of changes in the PRC government’s requirements for content display. See “Item 4. Information on the Company—Business Overview—Content Monitoring” for more details relating to our content monitoring procedures. Failure to identify and prevent illegal orinappropriate content from being displayed on our platform may subject us to liability, government sanctions or loss of licenses and/or permits.To the extent that PRC regulatory authorities find any content displayed on our platform objectionable, they may require us to limit or eliminate thedissemination of such content on our platform in the form of take-down orders or otherwise. In the past, we have from time to time received phone calls andwritten notices from the relevant PRC regulatory authorities requesting us to delete or restrict certain content that the government deemed inappropriate orsensitive. The State Administration of Press and Publication, Radio, Film and Television, or the SAPPRFT, publishes from time to time lists of content that isobjectionable, and we monitor content uploaded on to our platform and remove those referenced in the list. In addition, regulatory authorities may imposepenalties on us for content displayed on or linked to our platform in cases of material violations or lacking proper license, including a revocation of ouroperating licenses or a suspension or shutdown of our online operations. Although we have not been materially penalized for our content so far, in the eventthat the PRC regulatory authorities find the video and other content on our platform objectionable and impose penalties on us or take other actions against usin the future, our business, results of operations and reputation may be materially and adversely affected. Moreover, the costs of compliance with theseregulations may continue to increase as a result of more content uploaded by our users.We operate in a rapidly evolving industry. If we fail to keep up with the technological developments and users’ changing requirements, our business,results of operations and prospects may be materially and adversely affected.The internet video streaming industry is rapidly evolving and subject to continuous technological changes. Our success will depend on our ability tokeep up with the changes in technology and user behavior resulting from the technological developments. As we make our services available across a varietyof mobile operating systems and devices, we are dependent on the interoperability of our services with popular mobile devices and mobile operating systemsthat we do not control, such as Android and iOS. Any changes in such mobile operating systems or devices that degrade the functionality of our services orgive preferential treatment to competitive services could adversely affect usage of our services. Further, if the number of platforms for which we develop ourservices increases, which is typically seen in a dynamic and fragmented mobile services market such as China, it will result in an increase in our costs andexpenses. If we fail to adapt our products and services to such changes in an effective and timely manner, we may suffer from decreased user traffic, whichmay result in reduced member base and number of advertising customers using our online advertising services. Furthermore, changes in technologies mayrequire substantial capital expenditures in product development as well as in modification of products, services or infrastructure. We may not execute ourbusiness strategies successfully due to a variety of reasons such as technical hurdles, misunderstanding or erroneous prediction of market demand or lack ofnecessary resources. Failure to keep up with technological development may result in our products and services being less attractive, which, in turn, maymaterially and adversely affect our business, results of operations and prospects.12Table of Contents We have been, and may continue to be, subject to liabilities for infringement, misappropriation or other violation of third-party intellectual property rightsor other allegations based on the content available on our platform or services we provide.Our success depends, in large part, on our ability to operate our business without infringing, misappropriating or otherwise violating third-party rights,including third-party intellectual property rights. Companies in the internet, technology and media industries own, and are seeking to obtain, a large numberof patents, copyrights, trademarks and trade secrets, and they are frequently involved in litigation based on allegations of infringement, misappropriation orother violations of intellectual property rights or other related legal rights. There may be patents issued or pending that are held by others that coversignificant aspects of our technologies, products, or services, and such third parties may attempt to enforce such rights against us. In addition, we may nothave obtained licenses for all content we offer and the scope, type and term of the licenses we obtained for certain content may not be broad enough to coverall fashions we currently employ or may employ in the future. In addition, if any purported licensor does not actually have sufficient authorization relating tothe content or right to license a content to us, or if such purported licensor had lost its authorization to sub-license content that we are distributing on ourplatform, and do not timely inform us of such loss of authorization, we may be subject to claims of intellectual property infringement from third parties.Although we have set up certain procedures to enable copyright owners to provide us with notice of alleged infringement, given the volume ofcontent available on our platform, it is not possible, and we do not attempt to, identify and remove or disable all potentially infringing content that mayexist. Similarly, although we have set up screening processes to try to filter out or disable access to content that we have previously been informed is subjectto claims of copyright or other intellectual property protection, we do not attempt to filter out or disable access to all potentially infringing content availablethrough our services. As a result, third parties may take action and file claims against us if they believe that certain content available on our platform violatestheir copyrights or other intellectual property rights. We have been, and may in the future be, subject to such claims filed in China and other jurisdictions. Wehave been involved in litigation based on allegations of infringement of third-party copyright, including information network dissemination rights, and otherrights, due to the content available on our platform. We were subject to a total of 1,972 lawsuits in China for alleged copyright infringement between January1, 2016 and December 31, 2018, in connection with our platform. Approximately 97% of the lawsuits filed from January 1, 2016 through December 31, 2018in connection with the iQIYI platform were rejected by relevant PRC courts, withdrawn by the plaintiffs or settled by the parties. As of December 31, 2018, atotal 60 lawsuits against us in connection with our platform were pending, with the aggregate amount of damages sought under these pending cases beingapproximately RMB121.2 million (US$17.6 million).Our platform allows users to search the internet for content that resides on certain third parties’ servers and online platforms. While uncertainties stillexist with respect to the legal standards as well as the judicial interpretation of such standards for determining liabilities for our providing links and access tocontent on third-party servers and websites that infringes others’ copyrights and other intellectual property rights under PRC laws and the laws of otherjurisdictions, third parties may take action and file claims against us if they believe that certain content we provide links or access to through our platformviolates their copyrights or other intellectual property rights.We cannot assure you that we will not be subject to copyright laws or legal proceedings initiated by third parties in other jurisdictions, such as theUnited States, as a result of the ability of users to access our videos and other content in the United States and other jurisdictions, the ownership of our ADSsby investors in the United States and other jurisdictions, the extraterritorial application of foreign law by foreign courts, the fact that we sub-licensed contentfrom licensors who in turn obtained their authorizations from content providers in the United States and other jurisdictions or otherwise. In addition, as apublicly listed company, we may be exposed to increased risk of litigation. If a claim of infringement brought against us in the United States or otherjurisdictions is successful, we may be required to, upon enforcement, (i) pay substantial statutory or other damages and fines, (ii) remove relevant contentfrom our platform or (iii) enter into royalty or license agreements which may not be available on commercially reasonable terms or at all.Moreover, although U.S. copyright laws, including the Digital Millennium Copyright Act (17 U.S.C. § 512), or the DMCA, provide safeguards or “safeharbors” from claims in the U.S. for monetary relief for copyright infringement for certain entities that host user-uploaded content or provide informationlocation tools that may link to infringing content, these safe harbors only apply to companies that comply with specified statutory requirements. While weseek to voluntarily comply with DMCA safe harbor requirements, we cannot ensure that we satisfy all of the requirements of any DMCA safe harbor. It ispossible that we could be subject to claims of copyright infringement or other violation of intellectual property rights in the U.S. and be required to paysubstantial damages or prevented from offering all or part of our services in the U.S.We have been subject to lawsuits in China for alleged unfair competition in connection with our platform. We may also face litigation oradministrative actions for defamation, negligence, copyright and trademark infringement, or other purported injuries resulting from the content we provide orthe nature of our services. Such litigation and administrative actions, with or without merits, may be expensive and time-consuming and may result insignificant diversion of resources and management attention from our business operations. Furthermore, such litigation or administrative actions mayadversely affect our brand image and reputation.13Table of Contents In addition, we operate our platform primarily through our consolidated affiliated entities and their subsidiaries, and our ability to monitor content asdescribed above depends in large part on the experience and skills of the management of, and our control over, those consolidated affiliated entities. Ourcontrol over the management and operations of our consolidated affiliated entities through contractual arrangements may not be as effective as that throughdirect ownership. See “—Risks Related to Our Corporate Structure—We rely on contractual arrangements with our consolidated affiliated entities and theirshareholders for our business operations, which may not be as effective as direct ownership in providing operational control.”We may not be able to adequately protect our intellectual property rights, and any failure to protect our intellectual property rights could adversely affectour revenues and competitive position.We believe that trademarks, trade secrets, copyright, and other intellectual property we use are critical to our business. We rely on a combination oftrademark, copyright and trade secret protection laws in China and other jurisdictions, as well as confidentiality procedures and contractual provisions toprotect our intellectual property and our brand. Protection of intellectual property rights in China may not be as effective as in the United States or otherjurisdictions, and as a result, we may not be able to adequately protect our intellectual property rights, which could adversely affect our revenues andcompetitive position. In addition, any unauthorized use of our intellectual property by third parties may adversely affect our revenues and our reputation. Inparticular, our members may abuse their membership privilege and illegally distribute paid content exclusively available to paid members, which could havea material and adverse effect on our financial condition, results of operations and prospects. Further, we may have difficulty addressing the threats to ourbusiness associated with piracy of our copyrighted content, particularly our original content. Our content and streaming services may be potentially subjectto unauthorized consumer copying and illegal digital dissemination without an economic return to us. We adopt a variety of measures to mitigate risksassociated with piracy, including by litigation and through technology measures. We cannot assure that such measures will be effective.In addition, while we typically require our employees, consultants and contractors who may be involved in the development of intellectual propertyto execute agreements assigning such intellectual property to us, we may be unsuccessful in executing such an agreement with each party who in factdevelops intellectual property that we regard as our own. In addition such agreements may not be self-executing such that the intellectual property subject tosuch agreements may not be assigned to us without additional assignments being executed, and we may fail to obtain such assignments. In addition, suchagreements may be breached. Accordingly, we may be forced to bring claims against third parties, or defend claims that they may bring against us related tothe ownership of such intellectual property.Furthermore, policing unauthorized use of proprietary technology is difficult and expensive, and we may need to resort to litigation to enforce ordefend intellectual property or to determine the enforceability, scope and validity of our proprietary rights or those of others. Such litigation and an adversedetermination in any such litigation could result in substantial costs and diversion of resources and management attention.If our security measures are breached, or if our products and services are subject to attacks that degrade or deny the ability of users to access our productsand services, our products and services may be perceived as insecure, users and advertising customers may curtail or stop using our products and servicesand our business and operating results may be harmed.Our products and services involve the storage and transmission of users’ and advertising customers’ information, particularly billing data, as well asoriginal content, and security breaches expose us to a risk of loss of this information, loss of users, litigation and potential liability. We experience cyber-attacks of varying degrees on a regular basis, including hacking into our user accounts and redirecting our user traffic to other internet platforms, and we havebeen able to rectify attacks without significant impact to our operations in the past. Functions that facilitate interactivity with other internet platforms couldincrease the scope of access of hackers to user accounts. We take measures to protect against unauthorized intrusion into our users’ data. Despite thesemeasures we, our payment processing services or other third party services we use could experience an unauthorized intrusion into our users’ data. In theevent of such a breach, current and potential users may become unwilling to provide the information to us necessary for them to become users or members.Additionally, we could face legal claims or regulatory fines or penalties for such a breach. The costs relating to any data breach could be material, and wecurrently do not carry insurance against the risk of a data breach. For these reasons, should an unauthorized intrusion into our users’ data occur, our businesscould be adversely affected.Our security measures may also be breached due to employee error, malfeasance or otherwise. For example, we face risks of users bypassing themembership verification process on our platform with illegal technology and manipulating our system into recognizing them as paid members. As a result,such users may illegally gain access to premium content without purchasing our membership. Additionally, outside parties may attempt to fraudulentlyinduce employees, users or customers to disclose sensitive information in order to gain access to our data or our users’ or customers’ data or accounts, or mayotherwise obtain access to such data or accounts. Since our users and customers may use their accounts to establish and maintain online identities,unauthorized communications from accounts that have been compromised may damage their reputations and brands as well as ours. Furthermore, we face therisk of hackers gaining illegal access to and illegally distributing our original content that has not been released. While such incidents have not occurred inthe past, we cannot assure you that they will not happen in the future. Any such breach or14Table of Contents unauthorized access could result in significant legal and financial exposure, damage to our reputation and a loss of confidence in the security of our productsand services that could have an adverse effect on our business and operating results. Because the techniques used to obtain unauthorized access, disable ordegrade service or sabotage systems change frequently and often are not recognized until launched against a target, we may be unable to anticipate thesetechniques or to implement adequate preventative measures. If an actual or perceived breach of our security occurs, the market perception of the effectivenessof our security measures and our reputation and relationships with users could be harmed, we may lose users and customers and we may be exposed tosignificant legal and financial risks, including legal claims and regulatory fines and penalties. Any of these actions could have a material and adverse effecton our business, reputation and operating results.We rely upon our partner to make our service available through smart TV.In smart TV video streaming market, only a small number of qualified license holders can provide internet audio and visual program service to the TVterminal users via smart TVs, set-top boxes and other electronic products. Most of those license holders are radio or TV stations. Private companies that wishto operate such business need to cooperate with those license holders to legally provide relevant services. We entered into a joint venture with GalaxyInternet Television Co., Ltd., our license partner, and the joint venture currently offers certain of our members the ability to receive streaming content throughsmart TV. If we are not successful in maintaining existing or creating new relationships, or if we encounter technological, content licensing, regulatory orother impediments to delivering our streaming content to our members via these devices, our ability to grow our business may be adversely impacted.Advertisements shown on our platform may subject us to penalties and other administrative actions.Under PRC advertising laws and regulations, we are obligated to monitor the advertising content shown on our platform to ensure that such content istrue, accurate and in full compliance with applicable laws and regulations. In addition, where a special government review is required for specific types ofadvertisements prior to posting, such as advertisements relating to pharmaceuticals, medical instruments, agrochemicals and veterinary pharmaceuticals, weare obligated to confirm that such review has been performed and approval has been obtained from competent governmental authority. To fulfill thesemonitoring functions, we include clauses in all of our advertising contracts requiring that all advertising content provided by advertising agencies andadvertisers must comply with relevant laws and regulations. Under PRC law, we may have claims against advertising agencies and advertisers for all damagesto us caused by their breach of such representations. Violation of these laws and regulations may subject us to penalties, including fines, confiscation of ouradvertising income, orders to cease dissemination of the advertisements and orders to publish an announcement correcting the misleading information. Incircumstances involving serious violations, such as posting a pharmaceutical product advertisement without approval, or posting an advertisement for fakepharmaceutical product, PRC governmental authorities may force us to terminate our advertising operation or revoke our licenses.A majority of the advertisements shown on our platform are provided to us by third parties. Although we have implemented automated and manualcontent monitoring systems and significant efforts have been made to ensure that the advertisements shown on our platform are in full compliance withapplicable laws and regulations, we cannot assure you that all the content contained in such advertisements is true and accurate as required by the advertisinglaws and regulations, especially given the large volume of in-feed ads and the uncertainty in the application of these laws and regulations. In addition,advertisers, especially in-feed advertisers, may through illegal technology evade our content monitoring procedures to show advertisements on our platformthat do not comply with applicable laws and regulations. The inability of our systems and procedures to adequately and timely discover such evasions maysubject us to regulatory penalties or administrative sanctions. Although we have not been subject to material penalties or administrative sanctions in the pastfor the advertisements shown on our platform, if we are found to be in violation of applicable PRC advertising laws and regulations in the future, we may besubject to penalties and our reputation may be harmed, which may have a material and adverse effect on our business, financial condition, results ofoperations and prospects.If we cannot maintain our corporate culture as we grow, we could lose the innovation, collaboration and focus that contribute to our business.We believe that a critical component of our success is our corporate culture, which fosters innovation and cultivates creativity. As we continue toexpand and grow our business, we may find it difficult to maintain these valuable aspects of our corporate culture. Any failure to preserve our culture couldundermine our reputation and negatively impact our ability to attract and retain employees, which would in turn jeopardize our future success.Our quarterly operating results may fluctuate, which makes our results of operations difficult to predict and may cause our quarterly results of operationsto fall short of expectations.Our quarterly operating results have fluctuated in the past and may continue to fluctuate depending upon a number of factors, many of which are outof our control. Our operating results tend to be seasonal. For instance, we have experienced lower online15Table of Contents advertising services revenue in the first quarter of each year in connection with the Chinese New Year holiday as advertisers limit their budget for onlineplatforms and less blockbuster content is released during that period. Furthermore, our content distribution revenue may fluctuate significantly from quarterto quarter as a result of the varying availability of popular content titles for distribution and adjustments to our market strategies. For these reasons,comparing our operating results on a period-to-period basis may not be meaningful, and you should not rely on our past results as an indication of our futureperformance. Our quarterly and annual revenues and costs and expenses as a percentage of our revenues in a given period may be significantly different fromour historical or projected rates and our operating results in future quarters may fall below expectations.Disruption or failure of our IT systems, cybersecurity related threats or our failure to timely and effectively scale and adapt our existing technology andinfrastructure could impair our users’ online entertainment experience and adversely affect our reputation, business and operating results.Our ability to provide users with a high-quality online entertainment experience depends on the continuous and reliable operation of our IT systems.We cannot assure you that we will be able to procure sufficient bandwidth in a timely manner or on acceptable terms or at all. Failure to do so maysignificantly impair user experience on our platform and decrease the overall effectiveness of our platform to both users and advertisers. Disruptions, failures,unscheduled service interruptions or a decrease in connection speeds could hurt our reputation and cause our users and advertising customers to switch to ourcompetitors’ platforms. Our IT systems and proprietary content delivery network, or CDN, are vulnerable to damage or interruption as a result of fires, floods,earthquakes, power losses, telecommunications failures, undetected errors in software, computer viruses, hacking and other attempts to harm our systems. Wehave experienced intermittent interruptions for up to 48 hours of viewer access to one popular drama title in the past. Our platform has also experiencedgeneral intermittent interruptions for approximately two hours in the past. These interruptions were caused by (i) overload of our servers; (ii) unexpectedoverflow of user traffic; (iii) service malfunction of payment gateway; and/or (iv) service malfunction of the telecommunications operators, such as poweroutage of internet data centers or network transmission congestion. We may continue to experience similar interruptions in the future despite our continuousefforts to improve our IT systems. Since we host our servers at third-party internet data centers, any natural disaster or unexpected closure of internet datacenters operated by third-party providers may result in lengthy service interruptions. Furthermore, in the future experience, service disruptions, outages andother performance problems due to a variety of factors, including infrastructure changes and cybersecurity related threats as follows: •our technology, system, networks and our users’ devices have been subject to, and may continue to be the target of, cyber-attacks, computerviruses, malicious code, phishing attacks or information security breaches that could result in an unauthorized release, gathering, monitoring,misuse, loss or destruction of confidential, proprietary and other information of ours, our employees or sensitive information provided by ourusers, or otherwise disrupt our, our users’ or other third parties’ business operations; •we periodically encounter attempts to create false accounts or use our platform to send targeted and untargeted spam messages to our users, ortake other actions on our platform for purposes such as spamming or spreading misinformation, and we may not be able to repel spammingattacks; •the use of encryption and other security measures intended to protect our systems and confidential data may not provide absolute security, andlosses or unauthorized access to or releases of confidential information may still occur; •our security measures may be breached due to employee error, malfeasance or unauthorized access to sensitive information by our employees,who may be induced by outside third parties, and we may not be able to anticipate any breach of our security or to implement adequatepreventative measures; and •we may be subject to IT system failures or network disruptions caused by natural disasters, accidents, power disruptions, telecommunicationsfailures, acts of terrorism or war, computer viruses, physical or electronic break-ins, or other events or disruptions.If we experience frequent or persistent service disruptions, whether caused by failures of our own systems or those of third-party service providers, ourusers’ experience with us may be negatively affected, which in turn, may have a material and adverse effect on our reputation. We cannot assure you that wewill be successful in minimizing the frequency or duration of service interruptions.As the number of our users increases and our users generate more content on our platform, we may be required to expand and adapt our technology andinfrastructure to continue to reliably store and analyze this content. It may become increasingly difficult to maintain and improve the performance of ourservices, especially during peak usage times, as our services become more complex and our user traffic increases. If our users are unable to access our onlineapplication in a timely fashion, or at all, our user experience may be compromised and the users may seek other platforms to meet their needs, and may notreturn to iQIYI or use iQIYI as often in the future, or at all. This would negatively impact our ability to attract users and maintain the level of userengagement.16Table of Contents If the technologies we use in operating our business fails, becomes unavailable, or does not operate to meet expectations, our business and results ofoperation may be adversely impacted.We utilize a combination of proprietary and third party technologies to operate our business. These include the technologies that we have developedto recommend and monetize content to our users as well as enable fast and efficient delivery of content to our users and their various internet connecteddevices. For example, we use our own CDN, and third-party CDN services to support our operation. To the extent internet service providers do notinterconnect with the CDN services we use, or if we experience difficulties in its operation, our ability to efficiently and effectively deliver our streamingcontent to our users could be adversely impacted and our business and results of operation could be adversely affected. Likewise, if our recommendation andmonetization technology does not enable us to predict and recommend content that our users will enjoy, our ability to attract and retain users may beadversely affected. We also utilize third party technology to help market our service, process payments, and otherwise manage the daily operations of ourbusiness. If our technology or that of third parties we utilize in our operations fails or otherwise operates improperly, our ability to operate our service, retainexisting users and add new users may be impaired. Also, any harm to our users’ personal computers or other devices caused by software used in our operationscould have an adverse effect on our business, results of operations and financial condition.Any lack of requisite permits for any of our internet video and other content or any of our business may expose us to regulatory sanctions.In 2009, the State Administration of Radio, Film and Television, or SARFT, released a Notice on Strengthening the Administration of OnlineAudio/Video Program Content. This notice reiterated, among other things, that all films and television shows released or published online must be incompliance with relevant regulations on the administration of radio, film and television. In other words, these films and television shows, whether producedin the PRC or overseas, must be pre-approved by SARFT, the authority of which is currently exercised by the National Radio and Television Administration,or the NRTA and the State Film Bureau, or the SFB, and distributors of these films and television shows must obtain an applicable permit before releasingthem. In September 2014, the SAPPRFT, which replaced SARFT, reiterated that all the foreign TV dramas and films published to the public via internet mustobtain their respective permit. In addition, all the foreign TV dramas and films published to the public via internet by competent license holders must beregistered with the SAPPRFT before March 31, 2015 and all un-registered TV dramas and films will be prohibited from broadcasting via internet from April 1,2015. In addition, online games are also subject to approval by the SAPPRFT, the authority of which is currently exercised by the State Administration ofPress and Publication, or the SAPP, and approval by or filing with the Ministry of Culture. As mentioned in the news reports, between March and December2018, such approval or filing of domestic online games were suspended, which may have been due to the institutional restructuring of game approvalauthorities involving the Ministry of Culture and Tourism and the SAPPRFT, and we can not apply for such approval or filing during this period. Suchsuspension caused significant delays in the introduction of new games in the Chinese market. In terms of licensed third-party content published or online games distributed jointly with third parties, we obtain and rely on written representationsfrom content providers and third-party operators regarding the NRTA, SFB, SAPP and other approval and filing status of these content and online games, and,to a lesser extent, require content providers and third-party operators to produce evidence demonstrating that they and the licensed content or the onlinegames have received all requisite permits and approvals. We also import some foreign TV dramas and films and apply for the permits for and register suchcontents with the competent authorities by ourselves. However, we cannot assure you that our monitoring procedures with respect to licensed content andonline games are fully adequate, and we cannot guarantee that the remedies provided by these content providers, if any, will be sufficient to compensate usfor potential regulatory sanctions imposed by the NRTA, SFB or SAPP due to violations of the approval and permit requirements and for the foreign TVdramas and movies imported by us, we cannot assure you that we will be able to obtain the permits for or register such contents with the competentauthorities in a timely manner or at all. Nor can we ensure that any such sanctions will not adversely affect either the general availability of video, onlinegames or other content on our platform or our reputation. In addition, such risks may persist due to ambiguities and uncertainties relating to theimplementation and enforcement of this notice. Although we have internal content monitoring procedures in place to review our procured content, we facerisks of termination of permits and approvals, contractual misrepresentations and failure to honor representations or indemnify us against any claims or costsby content providers.We have obtained the Value-added Telecommunications Business Operation License for information services via internet, or ICP License, the Permitfor Internet Audio-Video Program Service, the Network Culture Business Permit, the Permit for Internet Drug Information Service, and other relevant permitsrequired for operating our business. However, we have not obtained and are in the process of applying for or upgrading and expanding certain approvals orpermits which are required or may be required for our operation of businesses. For example, we have not obtained and are planning to apply for the Permit forInternet News Information Service to publish current political news on our platform or disseminate such news through the internet. Beijing iQIYI has notobtained and is in the process of applying for the Internet Publishing Service License in relation to our online games, comics and online literature operation.We also have not obtained and are in the process of applying for adding and amending certain service items for our Permit for Internet Audio-Video ProgramService, such as forwarding the audio-video programs uploaded by the users,17Table of Contents rebroadcasting radio and TV channels, displaying current political audio-video news programs and providing video and audio live broadcasting of culturalactivities, sports events and other activities organized by the general social groups. We are also planning to apply for adding online performances for theNetwork Culture Business of Beijing iQIYI and adding electronic data interchange as a permitted business for our Value-added TelecommunicationsBusiness Operation License. We are also filing several HTML5 online games operated by us with the Ministry of Culture. Although we are planning to applyor in the process of applying for such licenses and we maintain regular oral communication with relevant regulatory authorities, which have not objected tothe operations of our business in question, if we fail to obtain, maintain or renew such licenses, or obtain any additional licenses and permits or make anyrecords or filings required by new laws, regulations or executive orders required for our new business in a timely manner or at all, we could be subject toliabilities or penalties, and our operations could be adversely affected.In addition, new laws and regulations may be adopted from time to time to address new issues that come to the authorities’ attention, which mayrequire us to obtain new license and permits, or take certain actions that may adversely affect our business operations. For example, we have recentlyvoluntarily taken down certain online advertisements on our platform due to tightened regulations on online advertisements. We may not timely obtain ormaintain all the required licenses or approvals or make all the necessary filings in the future. Nor can we assure you that we will be able to timely address allthe change in policy, failure of which may subject us to liabilities or penalties, and our operations could be adversely affected.Undetected programming errors could adversely affect our user experience and market acceptance of our video content, which may materially andadversely affect our business and results of operations.Video content on our platform may contain programming errors that may only become apparent after their release. We receive user feedbacks inconnection with programming errors affecting the user experience from time to time, and such errors may also come to our attention during our monitoringprocess. We generally have been able to resolve such programming errors in a timely manner. However, we cannot assure you that we will be able to detectand resolve all these programming errors effectively. Undetected audio or video programming errors or defects may adversely affect user experience, causeusers to refrain from becoming our paid members or to cancel their membership subscriptions, and cause our advertising customers to reduce their use of ourservices, any of which could materially and adversely affect our business and results of operations.We have invested in or acquired complementary assets, technologies and businesses in the future, and such efforts may fail and may result in equity orearnings dilution.We have invested in and acquired, and may continue to invest in and acquire, assets, technologies and businesses that are complementary to ourbusiness in the future. For example, in July 2018, we acquired 100% equity stake in Skymoons. Acquired businesses or assets may not yield the results weexpect. In addition, investments and acquisitions involve uncertainties and risks, including: •potential ongoing financial obligations and unforeseen or hidden liabilities, including liability for infringement of third-party copyrights orother intellectual property; •costs and difficulties of integrating acquired businesses and managing a larger business; •in the case of investments where we do not obtain management and operational control, lack of influence over the controlling partner orshareholder, which may prevent us from achieving our strategic goals in the investments; •possible loss of key employees of a target business; •potential claims or litigation regarding our board’s exercise of its duty of care and other duties required under applicable law in connectionwith any of our significant acquisitions or investments approved by the board; •diversion of resources and management attention; •regulatory hurdles and compliance risks, including the anti-monopoly and competition laws, rules and regulations of China and otherjurisdictions; and •enhanced compliance requirements for outbound acquisitions and investment under the laws and regulations of China.Any failure to address these risks successfully may have a material and adverse effect on our financial condition and results of operations. Investmentsand acquisitions may require a significant amount of capital, which would decrease the amount of cash available for working capital or capital expenditures.In addition, if we use our equity securities to pay for investments and acquisitions, we may dilute the value of our ADSs and the underlying ordinary shares. Ifwe borrow funds to finance investments and acquisitions, such debt instruments may contain restrictive covenants that could, among other things, restrict usfrom distributing dividends. Moreover, acquisitions may also generate significant amortization expenses related to intangible assets. We may also incurimpairment charges to earnings for investments and acquired businesses and assets.18Table of Contents We are subject to payment processing risk.Our members pay for our service using a variety of different online payment methods. We rely on third parties to process such payment. Acceptanceand processing of these payment methods are subject to certain rules and regulations and require payment of interchange and other fees. To the extent thereare increases in payment processing fees, material changes in the payment ecosystem, such as delays in receiving payments from payment processors and/orchanges to rules or regulations concerning payment processing, our revenue, operating expenses and results of operation could be adversely impacted.Negative media coverage could adversely affect our business.Negative publicity about us or our business, shareholders, affiliates, directors, officers or other employees, as well as the industry in which we operate,can harm our operations. Such negative publicity could be related to a variety of matters, including: •alleged misconduct or other improper activities committed by our shareholders, affiliates, directors, officers and other employees; •false or malicious allegations or rumors about us or our shareholders, affiliates, directors, officers and other employees; •user complaints about the quality of our products and services; •copyright infringements involving us and content offered on our platform; •security breaches of confidential user information; and •governmental and regulatory investigations or penalties resulting from our failure to comply with applicable laws and regulations.We may also be affected by publicity relating to third party service providers. For example, in September 2018, there was negative publicity involvingcertain senior officers of iResearch, the industry consultant we commissioned to prepare an industry report in connection with our initial public offering.According to a public announcement made by iResearch, certain senior officers of iResearch are cooperating with governmental investigations in China.Such publicity may raise questions as to the integrity of the industry data or opinions produced by iResearch, including the data included in iResearch’sindustry report produced in connection with our initial public offering, or otherwise have a negative impact on our reputation. In addition to traditionalmedia, there has been an increasing use of social media platforms and similar devices in China, including instant messaging applications, such asWeixin/WeChat, social media websites and other forms of internet-based communications that provide individuals with access to a broad audience of usersand other interested persons. The availability of information on instant messaging applications and social media platforms is virtually immediate as is itsimpact without affording us an opportunity for redress or correction. The opportunity for dissemination of information, including inaccurate information, isseemingly limitless and readily available. Information concerning our company, shareholders, directors, officers and employees may be posted on suchplatforms at any time. The risks associated with any such negative publicity or incorrect information cannot be completely eliminated or mitigated and maymaterially harm our reputation, business, financial condition and results of operations.A severe or prolonged downturn in the PRC or global economy could materially and adversely affect our business and our financial condition.The global macroeconomic environment is facing challenges. The PRC economy has slowed down since 2012 and such slowdown may continue.There have been concerns on the relationship among China and other Asian countries, which may result in or intensify potential conflicts in relation toterritorial disputes. There have also been concerns on the relationship between China and the U.S., including those resulting from the ongoing trade disputebetween the two countries. It is unclear whether these challenges and uncertainties will be contained or resolved, and what effects they may have on theglobal political and economic conditions in the long term. Economic conditions in China are sensitive to global economic conditions, as well as changes indomestic economic and political policies and the expected or perceived overall economic growth rate in China. China’s GDP growth rate has been on adecline in the past several years. Recently there have been signs that the rate of China’s economic growth may be declining. Moreover, the United Nationspopulation projections (2015) project a slowdown in increase in Chinese population from 2015 to 2030 and a decrease in its population thereafter with thepercentage of population over 60 predicted to more than double from 2015 to 2050. In the absence of substantial increase in per capita productivity, thisprojected change in Chinese demographics can result in decrease in overall productivity and growth rates of the Chinese economy. Any severe or prolongedslowdown in the global or PRC economy may materially and adversely affect our business, results of operations and financial condition. In addition,continued turbulence in the international markets may adversely affect our ability to access capital markets to meet liquidity needs.19Table of Contents Our operations depend on the performance of the internet infrastructure and telecommunications networks in China.The successful operation of our business depends on the performance of the internet infrastructure and telecommunications networks in China. Almostall access to the internet is maintained through state-owned telecommunications operators under the administrative control and regulatory supervision of theMIIT. Moreover, we have entered into contracts with various subsidiaries of a limited number of telecommunications service providers at provincial level andrely on them to provide us with data communications capacity through local telecommunications lines. We have limited access to alternative networks orservices in the event of disruptions, failures or other problems with China’s internet infrastructure or the telecommunications networks provided bytelecommunications service providers. Our platform regularly serve a large number of users and advertisers. With the expansion of our business, we may berequired to upgrade our technology and infrastructure to keep up with the increasing traffic on our platform. However, we have no control over the costs ofthe services provided by telecommunications service providers. If the prices we pay for telecommunications and internet services rise significantly, ourresults of operations may be materially and adversely affected. If internet access fees or other charges to internet users increase, our user traffic may declineand our business may be harmed.We have granted, and may continue to grant, share incentives, which may result in increased share-based compensation expenses.We adopted an equity incentive plan on October 18, 2010, or the 2010 Plan, which was amended and restated on November 3, 2014 and August 6,2016. We also adopted an equity incentive plan on November 30, 2017, or the 2017 Plan. We account for compensation costs for all share-based awardsusing a fair-value based method and recognize expenses in our consolidated statements of comprehensive loss in accordance with U.S. GAAP. Under the2010 Plan, we are authorized to grant options, stock appreciation rights, restricted stock units and other types of awards that the administrator of the 2010Plan decides. Under the 2017 Plan, we are authorized to grant options, restricted shares and restricted share units. Under the 2010 Plan, as amended, themaximum aggregate number of shares which may be issued pursuant to all awards is 589,729,714 shares. Under the 2017 Plan, the maximum aggregatenumber of shares which may be issued pursuant to all awards is 720,000 shares. As of February 28, 2019, options to purchase a total of 366,108,979 ordinaryshares are outstanding under the 2010 Plan. For the years ended December 31, 2016, 2017 and 2018, we recorded RMB62.4 million, RMB233.4 million andRMB556.2 million (US$80.9 million), respectively, in share-based compensation expenses. We believe the granting of share-based awards is of significantimportance to our ability to attract and retain key personnel and employees, and we will continue to grant share-based awards in the future. As a result, ourexpenses associated with share-based compensation may increase, which may have an adverse effect on our results of operations.We face risks related to natural disasters, health epidemics and other outbreaks, which could significantly disrupt our operations.We are vulnerable to natural disasters and other calamities. Fire, floods, typhoons, earthquakes, power loss, telecommunications failures, break-ins,war, riots, terrorist attacks or similar events may give rise to server interruptions, breakdowns, system failures, technology platform failures or internet failures,which could cause the loss or corruption of data or malfunctions of software or hardware as well as adversely affect our ability to provide products andservices on our platform.Our business could also be adversely affected by the effects of Ebola virus disease, H1N1 flu, H7N9 flu, avian flu, Severe Acute Respiratory Syndrome,or SARS, or other epidemics. Our business operations could be disrupted if any of our employees is suspected of having Ebola virus disease, H1N1 flu, H7N9flu, avian flu, SARS or other epidemic, since it could require our employees to be quarantined and/or our offices to be disinfected. In addition, our results ofoperations could be adversely affected to the extent that any of these epidemics harms the Chinese economy in general.We have limited business insurance coverage.Insurance companies in China offer limited business insurance products. We do not have any business liability or disruption insurance coverage forour operations in China. Any business disruption may result in our incurring substantial costs and the diversion of our resources, which could have anadverse effect on our results of operations and financial condition.Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the trading price of our ADSs.We are subject to the reporting obligations under the U.S. securities laws. Since our initial public offering, we have become subject to the Sarbanes-Oxley Act of 2002. Section 404 of the Sarbanes-Oxley Act requires that we include a report from management on the effectiveness of our internal control overfinancial reporting in our annual report on Form 20-F beginning with our annual report for the fiscal year ending December 31, 2019. In addition, beginningat the same time, our independent registered public accounting firm must report on the effectiveness of our internal control over financial reporting. If we failto maintain effective internal control over financial reporting, we will not be able to conclude and our independent registered public accounting firm will notbe able to report that we have effective internal control over financial reporting in accordance with the Sarbanes-Oxley Act of 2002 in our future annualreport on Form 20-F covering the fiscal year in which this failure occurs. Effective internal control over financial reporting is necessary for us to producereliable financial reports. Any failure to maintain effective internal control over financial reporting could result in the loss of investor confidence in thereliability of our financial statements, which in turn could have a material and adverse effect on the trading price of our ADSs. Furthermore, we may need toincur additional costs and use additional management and other resources as our business and operations further expand or in an effort to remediate anysignificant control deficiencies that may be identified in the future.20Table of Contents Risks Related to Our Relationship with BaiduWe have limited experience operating as a stand-alone public company.We have limited experience conducting our operations as a stand-alone public company. Since we became a stand-alone public company in March2018, we have faced and will continue to face enhanced administrative and compliance requirements, which may result in substantial costs.In addition, as we are a public company, our management team needs to develop the expertise necessary to comply with the regulatory and otherrequirements applicable to public companies, including requirements relating to corporate governance, listing standards and securities and investor relationsissues. While we were a private subsidiary of Baidu, we were indirectly subject to requirements to maintain an effective internal control over financialreporting under Section 404 of the Sarbanes–Oxley Act of 2002. However, as a stand-alone public company, our management has to evaluate our internalcontrol system independently with new thresholds of materiality, and to implement necessary changes to our internal control system. We cannot guaranteethat we will be able to do so continuously in an effective manner.We may have conflicts of interest with Baidu and, because of Baidu’s controlling ownership interest in our company, we may not be able to resolve suchconflicts on terms favorable to us.Conflicts of interest may arise between Baidu and us in a number of areas relating to our ongoing relationships. Potential conflicts of interest that wehave identified include the following: •Our board members may have conflicts of interest. Our directors Mr. Robin Yanhong Li, Mr. Herman Yu, Dr. Haifeng Wang and Mr. Lu Wangare also senior management of Baidu. These relationships could create, or appear to create, conflicts of interest when these persons are facedwith decisions with potentially different implications for Baidu and us. •Sale of shares in our company. Baidu may decide to sell all or a portion of our shares that it holds to a third party, including to one of ourcompetitors, thereby giving that third party substantial influence over our business and our affairs. Such a sale could be in conflict with theinterests of our employees or our other shareholders. •Developing business relationships with Baidu’s competitors. So long as Baidu remains our controlling shareholder, we may be limited in ourability to do business with its competitors. This may limit our ability to market our services for the best interests of our company and our othershareholders. •Allocation of business opportunities. Business opportunities may arise that both we and Baidu find attractive, and which would complementour businesses. We may be prevented from taking advantage of new business opportunities that Baidu has entered into.Although our company became a stand-alone public company in March 2018, we expect to operate, for as long as Baidu is our controllingshareholder, as a subsidiary of Baidu. Baidu may from time to time make strategic decisions that it believes are in the best interests of its business as a whole,including our company. These decisions may be different from the decisions that we would have made on our own. Baidu’s decisions with respect to us or ourbusiness, including any related party transactions between Baidu and us, may be resolved in ways that favor Baidu and therefore Baidu’s own shareholders,which may not coincide with the interests of our other shareholders. If Baidu were to compete with us, our business, financial condition, results of operationsand prospects could be materially and adversely affected.Our agreements with Baidu may be less favorable to us than similar agreements negotiated with unaffiliated third parties. In particular, our masterbusiness cooperation agreement with Baidu limits the scope of business that we are allowed to conduct.We have entered into a master business cooperation agreement with Baidu and may enter into additional agreements with Baidu in the future. Underour master business cooperation agreement with Baidu, we agree during the non-competition period, which will end on the eighth anniversary of the date ofexecution of the agreement unless otherwise terminated earlier pursuant to the agreement, not to compete with Baidu in its core businesses. Such contractuallimitations may affect our ability to expand our business and may adversely impact our growth and prospects. Furthermore, while Baidu has agreed not tocompete with us in our long-form video businesses, existing business activities conducted by Baidu and its affiliates are not subject to such non-competelimitation. Potential conflicts of interest could arise in connection with the resolution of any dispute between Baidu and us, regarding the terms of thearrangements governing our agreements with Baidu including the master business cooperation agreement. For example, so long as Baidu continues to controlus, we may not be able to bring a legal claim against Baidu in the event of contractual breach, notwithstanding our contractual rights under the masterbusiness cooperation agreement and other inter-company agreements to be entered into by Baidu and us from time to time.21Table of Contents If our collaboration with Baidu is terminated or curtailed, or if we are no longer able to benefit from the synergies of our business cooperation with Baidu,our business may be adversely affected.Our controlling shareholder and strategic partner, Baidu, is one of the largest internet companies in China. Our business has benefited significantlyfrom Baidu’s advanced technological capabilities and strong market position in China. In addition, we have benefited from Baidu’s financial support in thepast. We cooperate with Baidu in a number of areas, including AI technology, cloud services and traffic. However, we cannot assure you that we will continueto maintain our cooperative relationships with Baidu and its affiliates in the future. To the extent we cannot maintain our cooperative relationships withBaidu at reasonable prices or at all, we will need to source other business partners to provide services, which could result in material and adverse effects to ourbusiness and results of operations. We may also need to obtain financing through other means if Baidu ceases to provide financial support to us. In addition,our current customers and content partners may react negatively to our carve-out from Baidu. Our inability to maintain a cooperative relationship with Baiducould materially and adversely affect our business, growth and prospects.Baidu will control the outcome of shareholder actions in our company.As of February 28, 2019, Baidu holds 56.7% of our outstanding ordinary shares, representing 92.9% of our total voting power. Baidu has advised usthat it does not anticipate disposing of its voting control in us in the near future. Baidu’s voting power gives it the power to control certain actions thatrequire shareholder approval under Cayman Islands law, our memorandum and articles of association and the Nasdaq Global Market requirements, includingapproval of mergers and other business combinations, changes to our memorandum and articles of association, the number of shares available for issuanceunder any share incentive plans, and the issuance of significant amounts of our ordinary shares in private placements.Baidu’s voting control may cause transactions to occur that might not be beneficial to you as a holder of ADSs and may prevent transactions thatcould have been beneficial to you. For example, Baidu’s voting control may prevent a transaction involving a change of control of us, including transactionsin which you as a holder of our ADSs might otherwise receive a premium for your securities over the then-current market price. In addition, Baidu is notprohibited from selling a controlling interest in us to a third party and may do so without your approval and without providing for a purchase of your ADSs.In addition, the significant concentration of share ownership may adversely affect the trading price of the ADSs due to investors’ perception that conflicts ofinterest may exist or arise.We are a “controlled company” within the meaning of the Nasdaq Stock Market Rules and, as a result, will rely on exemptions from certain corporategovernance requirements that provide protection to shareholders of other companies.We are a “controlled company” as defined under the Nasdaq Stock Market Rules because Baidu beneficially owns more than 50% of our total votingpower. For so long as we remain a controlled company under that definition, we are permitted to elect to rely, and will rely, on certain exemptions fromcorporate governance rules, including: •an exemption from the rule that a majority of our board of directors must be independent directors; •an exemption from the rule that the compensation of our chief executive officer must be determined or recommended solely by independentdirectors; and •an exemption from the rule that our director nominees must be selected or recommended solely by independent directors.As a result, you will not have the same protection afforded to shareholders of companies that are subject to these corporate governance requirements.Risks Related to Our Corporate StructureIf the PRC government finds that the agreements that establish the structure for operating certain of our operations in China do not comply with PRCregulations relating to the relevant industries, or if these regulations or the interpretation of existing regulations change in the future, we could be subjectto severe penalties or be forced to relinquish our interests in those operations.Foreign ownership of telecommunication businesses and certain other businesses, such as provision of internet video, online advertising and onlinegame services, is subject to restrictions under current PRC laws and regulations. For example, foreign investors are generally not allowed to own more than50% of the equity interests in a commercial internet content provider or other value-added telecommunication service provider (other than operating e-commerce) and the major foreign investor in a value-added telecommunication service provider in China must have experience in providing value-addedtelecommunications services overseas and maintain a good track record in accordance with the Guidance Catalog of Industries for Foreign Investmentpromulgated in 2007, as amended in 2011, 2015 and 2017, the Special Administrative Measures for Access of Foreign Investment (Negative List) (2018), andother applicable laws and regulations.22Table of Contents In addition, foreign investors are prohibited from investing in companies engaged in internet video, culture and publishing business and film/dramaproduction business. We are a Cayman Islands company and our PRC subsidiaries are considered foreign-invested enterprises. Accordingly, none of our PRCsubsidiaries is eligible to operate internet video, online advertising services and other businesses which foreign-owned companies are prohibited or restrictedfrom conducting in China. To comply with PRC laws and regulations, we conduct such business activities through our consolidated affiliated entities inChina, Beijing iQIYI, Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Beijing iQIYI Cinema, and their subsidiaries. Our wholly ownedsubsidiaries, Beijing QIYI Century and iQIYI New Media, have entered into contractual arrangements with our consolidated affiliated entities and theirrespective shareholders, and such contractual arrangements enable us to exercise effective control over, receive substantially all of the economic benefits of,and have an exclusive option to purchase all or part of the equity interest and assets in our consolidated affiliated entities when and to the extent permittedby PRC law. Because of these contractual arrangements, we are the primary beneficiary of our consolidated affiliated entities in China and hence consolidatetheir financial results as our variable interest entities under U.S. GAAP. If the PRC government finds that our contractual arrangements do not comply with itsrestrictions on foreign investment in online video, online advertising and other foreign-restricted services, or if the PRC government otherwise finds that we,our consolidated affiliated entities, or any of their subsidiaries are in violation of PRC laws or regulations or lack the necessary permits or licenses to operateour business, the relevant PRC regulatory authorities, including the MIIT, NRTA, the SFB, the SAPP, the Ministry of Culture and the MOFCOM, would havebroad discretion in dealing with such violations or failures, including, without limitation: •revoking the business licenses and/or operating licenses of such entities; •discontinuing or placing restrictions or onerous conditions on our operation through any transactions between our PRC subsidiaries andconsolidated affiliated entities; •imposing fines, confiscating the income from our PRC subsidiaries or our consolidated affiliated entities, or imposing other requirements withwhich we or our consolidated affiliated entities may not be able to comply; •requiring us to restructure our ownership structure or operations, including terminating the contractual arrangements with our consolidatedaffiliated entities and deregistering the equity pledges of our consolidated affiliated entities, which in turn would affect our ability toconsolidate, derive economic interests from, or exert effective control over our consolidated affiliated entities; or •restricting or prohibiting our use of the proceeds of our initial public offering to finance our business and operations in China.In addition, in September 2009, the GAPP together with several other government agencies issued a notice, or the Circular 13, prohibiting foreigninvestors from participating in online game operating businesses through wholly-owned enterprises, equity joint ventures or cooperative joint ventures inChina. Circular 13 expressly prohibits foreign investors from gaining control over or participating in PRC operating companies’ online game operationsthrough indirect means, such as establishing joint venture companies, entering into contractual arrangements with or providing technical support to theoperating companies, or through a disguised form, such as incorporating user registration, user account management or payment through game cards intoonline game platforms that are ultimately controlled or owned by foreign investors. Other government agencies that also have the authority to regulate onlinegame operations in China, such as the Ministry of Culture and the MIIT, did not join the GAPP in issuing the Circular 13. The GAPP was replaced by theSAPPRFT and later by the SAPP. To date, none of the GAPP, the SAPPRFT and the SAPP has issued any interpretation of the Circular 13. Due to theambiguity among various regulations on online games and a lack of interpretations from the relevant PRC authorities governing online game operations,there are uncertainties regarding whether PRC authorities would consider our relevant contractual arrangements to be foreign investment in online gameoperation businesses. While we are not aware of any online game companies which use the same or similar contractual arrangements as ours having beenpenalized or ordered to terminate operation by PRC authorities claiming that the contractual arrangements constitute control over, or participation in, theoperation of online game operations through indirect means, it is unclear whether and how the various regulations of the PRC authorities might beinterpreted or implemented in the future. If our relevant contractual arrangements were deemed to be “indirect means” or “disguised form” under the Circular13, the relevant contractual arrangements may be challenged by the SAPP or other governmental authorities. If we were found to be in violation of theCircular 13 to operate our mobile game business, the SAPP, in conjunction with relevant regulatory authorities, would have the power to investigate and dealwith such violations, including in the most serious cases, suspending or revoking the relevant licenses and registrations. If we were found to be in violation ofany existing or future PRC laws or regulations, including the MIIT notice and the Circular 13, the relevant regulatory authorities would have broad discretionin dealing with such violations.23Table of Contents Furthermore, it is uncertain whether any new PRC laws, rules or regulations relating to contractual arrangements will be adopted or if adopted, whatthey would provide. In particular, in December 2018, the standing committee of the National People’s Congress reviewed a draft Foreign Investment Law,and this draft was subsequently published for public comment. In March 2019, a new draft of Foreign Investment Law was submitted to the National People’sCongress for review and was approved on March 15, 2019, which will come into effect from January 1, 2020. The approved Foreign Investment Law does nottouch upon the relevant concepts and regulatory regimes that were historically suggested for the regulation of VIE structures, and thus this regulatory topicremains unclear under the Foreign Investment Law. Since the Foreign Investment Law is new, there are substantial uncertainties exist with respect to itsimplementation and interpretation and it is also possible that variable interest entities will be deemed as foreign invested enterprises and be subject torestrictions in the future. Such restrictions may cause interruptions to our operations, products and services and may incur additional compliance cost, whichmay in turn materially and adversely affect our business, financial condition and results of operations.Any of these events could cause significant disruption to our business operations and severely damage our reputation, which would in turn materiallyand adversely affect our business, financial condition and results of operations. If occurrences of any of these events results in our inability to direct theactivities of our consolidated affiliated entities in China that most significantly impact their economic performance, and/or our failure to receive theeconomic benefits from our consolidated affiliated entities, we may not be able to consolidate the entity in our consolidated financial statements inaccordance with U.S. GAAP.We rely on contractual arrangements with our consolidated affiliated entities and their shareholders for our business operations, which may not be aseffective as direct ownership in providing operational control.We have relied and expect to continue to rely on contractual arrangements with consolidated affiliated entities and their shareholders to operate ourbusiness in China. For a description of these contractual arrangements, see “Item 4. Information on the Company—C. Organizational Structure” Thesecontractual arrangements may not be as effective as direct ownership in providing us with control over our consolidated affiliated entities. For example, ourconsolidated affiliated and their shareholders could breach their contractual arrangements with us by, among other things, failing to conduct its operations inan acceptable manner or taking other actions that are detrimental to our interests.If we had direct ownership of our consolidated affiliated entities in China, we would be able to exercise our rights as a shareholder to effect changes inthe board of directors of our consolidated affiliated entities, which in turn could implement changes, subject to any applicable fiduciary obligations, at themanagement and operational level. However, under the current contractual arrangements, we rely on the performance by our consolidated affiliated entitiesand their shareholders of their obligations under the contracts to exercise control over our consolidated affiliated entities. The shareholders of ourconsolidated affiliated entities may not act in the best interests of our company or may not perform their obligations under these contracts. Such risks existthroughout the period in which we intend to operate certain portion of our business through the contractual arrangements with our consolidated affiliatedentities. If any dispute relating to these contracts remains unresolved, we will have to enforce our rights under these contracts through the operations of PRClaw and arbitration, litigation and other legal proceedings and therefore will be subject to uncertainties in the PRC legal system. Therefore, our contractualarrangements with our consolidated affiliated entities may not be as effective in ensuring our control over the relevant portion of our business operations asdirect ownership would be.Any failure by our consolidated affiliated entities or their shareholders to perform their obligations under our contractual arrangements with them wouldhave a material and adverse effect on our business.If our consolidated affiliated entities or their shareholders fail to perform their respective obligations under the contractual arrangements, we may haveto incur substantial costs and expend additional resources to enforce such arrangements. We may also have to rely on legal remedies under PRC law,including seeking specific performance or injunctive relief, and claiming damages, which we cannot assure you will be effective under PRC law. Forexample, if the shareholders of our consolidated affiliated entities were to refuse to transfer their equity interests in our consolidated affiliated entities to us orour designee if we exercise the purchase option pursuant to these contractual arrangements, or if they were otherwise to act in bad faith toward us, then wemay have to take legal actions to compel them to perform their contractual obligations.All the agreements under our contractual arrangements are governed by PRC law and provide for the resolution of disputes through arbitration inChina. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legalprocedures. The legal system in the PRC is not as developed as in some other jurisdictions, such as the United States. As a result, uncertainties in the PRClegal system could limit our ability to enforce these contractual arrangements. Meanwhile, there are very few precedents and little formal guidance as to howcontractual arrangements in the context of a consolidated affiliated entity should be interpreted or enforced under PRC law. There remain significantuncertainties regarding the ultimate outcome of such arbitration should legal action become necessary. In addition, under PRC law, rulings by arbitrators arefinal, parties cannot appeal the arbitration results in courts, and if the losing parties fail to carry out the arbitration awards within a prescribed time limit, the24Table of Contents prevailing parties may only enforce the arbitration awards in PRC courts through arbitration award recognition proceedings, which would require additionalexpenses and delay. In the event we are unable to enforce these contractual arrangements, or if we suffer significant delay or other obstacles in the process ofenforcing these contractual arrangements, we may not be able to exert effective control over our consolidated affiliated entities, and our ability to conductour business may be negatively affected. See “Risks Related to Doing Business in China— Uncertainties with respect to the PRC legal system couldadversely affect us.”The shareholders of our consolidated affiliated entities may have potential conflicts of interest with us, which may materially and adversely affect ourbusiness and financial condition.The shareholders of our consolidated affiliated entities may have potential conflicts of interest with us. In particular, none of Mr. Ning Ya, whocurrently holds 50% of equity interest in iQIYI Pictures, and Mr. Xiaohua Geng, who currently holds 50% of the equity interests in Shanghai iQIYI and 100%of the equity interests in Beijing iQIYI, is our director or executive officer, and we cannot assure you that their interests will be aligned with ours. Theseshareholders may breach, or cause our consolidated affiliated entities to breach, or refuse to renew, the existing contractual arrangements we have with themand our consolidated affiliated entities, which would have a material and adverse effect on our ability to effectively control our consolidated affiliatedentities and receive economic benefits from it. For example, the shareholders may be able to cause our agreements with our consolidated affiliated entities tobe performed in a manner adverse to us by, among other things, failing to remit payments due under the contractual arrangements to us on a timely basis. Wecannot assure you that when conflicts of interest arise, any or all of these shareholders will act in the best interests of our company or such conflicts will beresolved in our favor. Currently, we do not have any arrangements to address potential conflicts of interest between these shareholders and our company. Ifwe cannot resolve any conflict of interest or dispute between us and these shareholders, we would have to rely on legal proceedings, which could result indisruption of our business and subject us to substantial uncertainty as to the outcome of any such legal proceedings.Contractual arrangements in relation to our consolidated affiliated entities may be subject to scrutiny by the PRC tax authorities and they may determinethat we or our PRC consolidated affiliated entities owe additional taxes, which could negatively affect our financial condition and the value of yourinvestment.Under applicable PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by the PRC taxauthorities within ten years after the taxable year when the transactions are conducted. We could face material and adverse tax consequences if the PRC taxauthorities determine that the VIE contractual arrangements were not entered into on an arm’s length basis in such a way as to result in an impermissiblereduction in taxes under applicable PRC laws, rules and regulations, and adjust income of our consolidated affiliated entities in the form of a transfer pricingadjustment. A transfer pricing adjustment could, among other things, result in a reduction of expense deductions recorded by our consolidated affiliatedentities for PRC tax purposes, which could in turn increase its tax liabilities without reducing our PRC subsidiary’s tax expenses. In addition, the PRC taxauthorities may impose late payment fees and other penalties on our consolidated affiliated entities for the adjusted but unpaid taxes according to theapplicable regulations. Our financial position could be materially and adversely affected if our variable interest entities’ tax liabilities increase or if it isrequired to pay late payment fees and other penalties.We may lose the ability to use and enjoy assets held by our consolidated affiliated entities that are material to the operation of certain portion of ourbusiness if the entity goes bankrupt or becomes subject to a dissolution or liquidation proceeding.As part of our contractual arrangements with our consolidated affiliated entities, the entities hold certain assets that are material to the operation ofcertain portion of our business, including permits, domain names and most of our IP rights. If our consolidated affiliated entities go bankrupt and all or part ofits assets become subject to liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materiallyand adversely affect our business, financial condition and results of operations. Under the contractual arrangements, our consolidated affiliated entities maynot, in any manner, sell, transfer, mortgage or dispose of their assets or legal or beneficial interests in the business without our prior consent. If ourconsolidated affiliated entities undergo a voluntary or involuntary liquidation proceeding, the independent third-party creditors may claim rights to some orall of these assets, thereby hindering our ability to operate our business, which could materially and adversely affect our business, financial condition andresults of operations.Uncertainties exist with respect to the interpretation and implementation of the newly enacted PRC Foreign Investment Law and how it may impact theviability of our current corporate structure, corporate governance and business operations.On March 15, 2019, the National People’s Congress approved the Foreign Investment Law, which will come into effect on January 1, 2020 and replacethe trio of existing laws regulating foreign investment in China, namely, the Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign CooperativeJoint Venture Enterprise Law and the Wholly Foreign-invested Enterprise Law, together with their implementation rules and ancillary regulations. TheForeign Investment Law embodies an expected PRC regulatory trend to rationalize its foreign investment regulatory regime in line with prevailinginternational practice and the legislative efforts to unify the corporate legal requirements for both foreign and domestic investments. However, since it isrelatively new, uncertainties25Table of Contents still exist in relation to its interpretation and implementation. For instance, under the Foreign Investment Law, “foreign investment” refers to the investmentactivities directly or indirectly conducted by foreign individuals, enterprises or other entities in China. Though it does not explicitly classify contractualarrangements as a form of foreign investment, there is no assurance that foreign investment via contractual arrangement would not be interpreted as a type ofindirect foreign investment activities under the definition in the future. In addition, the definition contains a catch-all provision which includes investmentsmade by foreign investors through means stipulated in laws or administrative regulations or other methods prescribed by the State Council. Therefore, it stillleaves leeway for future laws, administrative regulations or provisions promulgated by the Stale Council to provide for contractual arrangements as a form offoreign investment. In any of these cases, it will be uncertain whether our contractual arrangements will be deemed to be in violation of the market accessrequirements for foreign investment under the PRC laws and regulations. Furthermore, if future laws, administrative regulations or provisions prescribed bythe State Council mandate further actions to be taken by companies with respect to existing contractual arrangements, we may face substantial uncertaintiesas to whether we can complete such actions in a timely manner, or at all. Failure to take timely and appropriate measures to cope with any of these or similarregulatory compliance challenges could materially and adversely affect our current corporate structure, corporate governance and business operations.Risks Related to Doing Business in ChinaChanges in China’s economic, political or social conditions or government policies could have a material adverse effect on our business and operations.Substantially all of our operations are located in China. Accordingly, our business, financial condition, results of operations and prospects may beinfluenced to a significant degree by political, economic, social conditions and government policies in China generally. The Chinese economy differs fromthe economies of most developed countries in many respects, including the level of government involvement, level of development, growth rate, control offoreign exchange and allocation of resources. Although the Chinese government has implemented measures emphasizing the utilization of market forces foreconomic reform, the reduction of state ownership of productive assets, and the establishment of improved corporate governance in business enterprises, asubstantial portion of productive assets in China is still owned by the government. In addition, the Chinese government continues to play a significant rolein regulating industry development by imposing industrial policies. The Chinese government also exercises significant control over China’s economicgrowth through allocating resources, controlling payment of foreign currency-denominated obligations, setting monetary policy, and providing preferentialtreatment to particular industries or companies.While the Chinese economy has experienced significant growth over the past decades, growth has been uneven, both geographically and amongvarious sectors of the economy, and the rate of growth has been slowing since 2012. Any adverse changes in economic conditions in China, in the policies ofthe Chinese government or in the laws and regulations in China could have a material adverse effect on the overall economic growth of China. Suchdevelopments could adversely affect our business and operating results, lead to reduction in demand for our services and adversely affect our competitiveposition. The Chinese government has implemented various measures to encourage economic growth and guide the allocation of resources. Some of thesemeasures may benefit the overall Chinese economy, but may have a negative effect on us. For example, our financial condition and results of operations maybe adversely affected by government control over capital investments or changes in tax regulations. In addition, in the past the Chinese government hasimplemented certain measures, including interest rate adjustment, to control the pace of economic growth. These measures may cause decreased economicactivity in China, which may adversely affect our business and operating results.Uncertainties with respect to the PRC legal system could adversely affect us.The PRC legal system is a civil law system based on written statutes. Unlike the common law system, prior court decisions under the civil law systemmay be cited for reference but have limited precedential value. Since these laws and regulations are relatively new and the PRC legal system continues torapidly evolve, the interpretations of many laws, regulations and rules are not always uniform and the enforcement of these laws, regulations and rulesinvolves uncertainties.In 1979, the PRC government began to promulgate a comprehensive system of laws and regulations governing economic matters in general. Theoverall effect of legislation over the past three decades has significantly enhanced the protections afforded to various forms of foreign investments in China.However, China has not developed a fully integrated legal system, and recently enacted laws and regulations may not sufficiently cover all aspects ofeconomic activities in China. In particular, the interpretation and enforcement of these laws and regulations involve uncertainties. Since PRC administrativeand court authorities have significant discretion in interpreting and implementing statutory provisions and contractual terms, it may be difficult to evaluatethe outcome of administrative and court proceedings and the level of legal protection we enjoy. These uncertainties may affect our judgment on therelevance of legal requirements and our ability to enforce our contractual rights or tort claims. In addition, the regulatory uncertainties may be exploitedthrough unmerited or frivolous legal actions or threats in attempts to extract payments or benefits from us.Furthermore, the PRC legal system is based in part on government policies and internal rules, some of which are not published on a timely basis or atall and may have retroactive effect. As a result, we may not be aware of our violation of any of these policies26Table of Contents and rules until sometime after the violation. In addition, any administrative and court proceedings in China may be protracted, resulting in substantial costsand diversion of resources and management attention.We may rely on dividends and other distributions on equity paid by our PRC subsidiaries to fund any cash and financing requirements we may have, andany limitation on the ability of our PRC subsidiaries to make payments to us and any tax we are required to pay could have a material and adverse effecton our ability to conduct our business.We are a Cayman Islands holding company and we may rely on dividends and other distributions on equity from our PRC subsidiaries for our cashrequirements, including the funds necessary to pay dividends and other cash distributions to our shareholders and for services of any debt we may incur. Oursubsidiaries’ ability to distribute dividends is based upon their distributable earnings. Current PRC regulations permit our PRC subsidiaries to pay dividendsto their respective shareholders only out of their accumulated profits, if any, determined in accordance with PRC accounting standards and regulations. Inaddition, each of our PRC subsidiaries and our consolidated affiliated entities is required to set aside at least 10% of its after-tax profits each year, if any, tofund a statutory reserve until such reserve reaches 50% of its registered capital. Each of such entities in China is also required to further set aside a portion ofits after-tax profits to fund the employee welfare fund, although the amount to be set aside, if any, is determined at the discretion of its board of directors.These reserves are not distributable as cash dividends. If our PRC subsidiaries incur debt on their own behalf in the future, the instruments governing the debtmay restrict their ability to pay dividends or make other payments to us. Any limitation on the ability of our PRC subsidiaries to distribute dividends or otherpayments to their respective shareholders could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficialto our businesses, pay dividends or otherwise fund and conduct our business.In response to the persistent capital outflow and RMB’s depreciation against U.S. dollar in the fourth quarter of 2016, the People’s Bank of China andthe State Administration of Foreign Exchange, or SAFE, have implemented a series of capital control measures over recent months, including stricter vettingprocedures for China-based companies to remit foreign currency for overseas acquisitions, dividend payments and shareholder loan repayments. For instance,the People’s Bank of China issued the Circular on Further Clarification of Relevant Matters Relating to Offshore RMB Loans Provided by DomesticEnterprises, or the PBOC Circular 306, on November 22, 2016, which provides that offshore RMB loans provided by a domestic enterprise to offshoreenterprises that it holds equity interests in shall not exceed 30% of the domestic enterprise’s ownership interest in the offshore enterprise. The PBOC Circular306 may constrain our PRC subsidiaries’ ability to provide offshore loans to us. The PRC government may continue to strengthen its capital controls and ourPRC subsidiaries’ dividends and other distributions may be subjected to tighter scrutiny in the future. Any limitation on the ability of our PRC subsidiariesto pay dividends or make other distributions to us could materially and adversely limit our ability to grow, make investments or acquisitions that could bebeneficial to our business, pay dividends, or otherwise fund and conduct our business.Under the EIT Law and related regulations, dividends, interests, rent or royalties payable by a foreign-invested enterprise, such as our PRCsubsidiaries, to any of its foreign non-resident enterprise investors, and proceeds from any such foreign enterprise investor’s disposition of assets (afterdeducting the net value of such assets) are subject to a 10% withholding tax, unless the foreign enterprise investor’s jurisdiction of incorporation has a taxtreaty with China that provides for a reduced rate of withholding tax. Undistributed profits earned by foreign-invested enterprises prior to January 1, 2008 areexempted from any withholding tax. The Cayman Islands, where iQIYI, Inc., the direct parent company of our PRC subsidiaries Beijing QIYI Century Science& Technology Co., Ltd., and Chongqing QIYI Tianxia Science & Technology Co., Ltd., is incorporated, does not have such a tax treaty with China. HongKong has a tax arrangement with China that provides for a 5% withholding tax on dividends subject to certain conditions and requirements, such as therequirement that the Hong Kong resident enterprise own at least 25% of the PRC enterprise distributing the dividend at all times within the 12-month periodimmediately preceding the distribution of dividends and be a “beneficial owner” of the dividends. For example, IQIYI Film Group HK Limited, whichdirectly owns our PRC subsidiaries Beijing iQIYI New Media Science and Technology Co., Ltd., is incorporated in Hong Kong. However, if IQIYI FilmGroup HK Limited is not considered to be the beneficial owner of dividends paid to it by Beijing iQIYI New Media Science and Technology Co., Ltd. underthe tax circulars promulgated in February and October 2009, such dividends would be subject to withholding tax at a rate of 10%. If our PRC subsidiariesdeclare and distribute profits to us, such payments will be subject to withholding tax, which will increase our tax liability and reduce the amount of cashavailable to our company.PRC regulation of loans to and direct investment in PRC entities by offshore holding companies and governmental control of currency conversion maydelay or prevent us from using the proceeds of our initial public offering to make loans to or make additional capital contributions to our PRCsubsidiaries and consolidated affiliated entities, which could materially and adversely affect our liquidity and our ability to fund and expand our business.Any funds we transfer to our PRC subsidiaries, either as a shareholder loan or as an increase in registered capital, are subject to approval by orregistration or filing with relevant governmental authorities in China. According to the relevant PRC regulations on foreign-invested enterprises, or FIEs, inChina, capital contributions to our PRC subsidiaries are subject to filing with the MOFCOM27Table of Contents in its foreign investment comprehensive management information system and registration with other governmental authorities in China. In addition, (a) anyforeign loan procured by our PRC subsidiaries and consolidated affiliated entities is required to be registered with the SAFE or its local branches or filed withSAFE in its information system, and (b) each of our PRC subsidiaries and consolidated affiliated entities may not procure loans which exceed the differencebetween its registered capital and its total investment amount as recorded in the foreign investment comprehensive management information system or, as analternative, only procure loans subject to the Risk-Weighted Approach and the Net Asset Limits. See “Regulation—Regulations on Foreign Exchange”. Anymedium or long term loan to be provided by us to our consolidated affiliated entities must also be approved by the NDRC. We may not obtain thesegovernment approvals or complete such registrations on a timely basis, if at all, with respect to future capital contributions or foreign loans by us to our PRCsubsidiaries and consolidated affiliated entities. If we fail to receive such approvals or complete such registration or filing, our ability to use the proceeds ofour initial public offering and to capitalize our PRC operations may be negatively affected, which could adversely affect our liquidity and our ability to fundand expand our business. There is, in effect, no statutory limit on the amount of capital contribution that we can make to our PRC subsidiaries. This isbecause there is no statutory limit on the amount of registered capital for our PRC subsidiaries, and we are allowed to make capital contributions to our PRCsubsidiaries by subscribing for their initial registered capital and increased registered capital, provided that the PRC subsidiaries completes the relevant filingand registration procedures. With respect to loans to the PRC subsidiaries by us, (i) if the relevant PRC subsidiaries adopt the traditional foreign exchangeadministration mechanism, or the Current Foreign Debt mechanism, the outstanding amount of the loans shall not exceed the difference between the totalinvestment and the registered capital of the PRC subsidiaries and there is, in effect, no statutory limit on the amount of loans that we can make to our PRCsubsidiaries under this circumstance because we can increase the registered capital of our PRC subsidiaries by making capital contributions to them, subjectto the completion of the required registrations, and the difference between the total investment and the registered capital will increase accordingly; and (ii) ifthe relevant PRC subsidiaries adopt the foreign exchange administration mechanism as provided in the PBOC Notice No. 9, or the Notice No. 9 Foreign Debtmechanism, the risk-weighted outstanding amount of the loans, which shall be calculated based on the formula provided in the PBOC Notice No. 9, shall notexceed 200% of the net asset of the relevant PRC subsidiary. According to the PBOC Notice No. 9, after a transition period of one year since thepromulgation of the PBOC Notice No. 9, the PBOC and SAFE will determine the cross-border financing administration mechanism for the foreign-investedenterprises after evaluating the overall implementation of the PBOC Notice No. 9. As of the date hereof, neither PBOC nor SAFE has promulgated and madepublic any further rules, regulations, notices or circulars in this regard. It is uncertain which mechanism will be adopted by PBOC and SAFE in the future andwhat statutory limits will be imposed on us when providing loans to our PRC subsidiaries. Currently, our PRC subsidiaries have the flexibility to choosebetween the Current Foreign Debt mechanism and the Notice No. 9 Foreign Debt mechanism. However, if the Notice No. 9 Foreign Debt Mechanism, or amore stringent foreign debt mechanism becomes mandatory and our PRC subsidiaries are no longer able to choose the Current Foreign Debt mechanism, ourability to provide loans to our PRC subsidiaries or our consolidated affiliated entities may be significantly limited, which may adversely affect our business,financial condition and results of operations.In 2008, the SAFE promulgated the Circular on the Relevant Operating Issues Concerning the Improvement of the Administration of the Payment andSettlement of Foreign Currency Capital of Foreign-Invested Enterprises, or SAFE Circular 142. SAFE Circular 142 regulates the conversion by FIEs of foreigncurrency into Renminbi by restricting the usage of converted Renminbi. SAFE Circular 142 provides that any Renminbi capital converted from registeredcapitals in foreign currency of FIEs may only be used for purposes within the business scopes approved by PRC governmental authority and such Renminbicapital may not be used for equity investments within China unless otherwise permitted by the PRC law. In addition, the SAFE strengthened its oversight ofthe flow and use of the Renminbi capital converted from registered capital in foreign currency of FIEs. The use of such Renminbi capital may not be changedwithout SAFE approval, and such Renminbi capital may not in any case be used to repay Renminbi loans if the proceeds of such loans have not beenutilized. On April 8, 2015, the SAFE promulgated the Circular on Reforming the Management Approach Regarding the Foreign Exchange Capital Settlementof Foreign-Invested Enterprises, or SAFE Circular 19. SAFE Circular 19 took effect as of June 1, 2015 and superseded SAFE Circular 142 on the same date.SAFE further promulgated Circular 16, effective on June 9, 2016, which, among other things, amend certain provisions of Circular 19. SAFE Circulars 19 and16 launched a nationwide reform of the administration of the settlement of the foreign exchange capitals of FIEs and allows FIEs to settle their foreignexchange capital at their discretion, but continues to prohibit FIEs from using the Renminbi fund converted from their foreign exchange capitals forexpenditure beyond their business scopes, and also prohibit FIEs from using such Renminbi fund to provide loans to persons other than affiliates unlessotherwise permitted under its business scope. As a result, we are required to apply Renminbi funds converted from the net proceeds we received from ourinitial public offering within the business scopes of our PRC subsidiaries. SAFE Circular 19 and 16 may significantly limit our ability to transfer to and use inChina the net proceeds from our initial public offering, which may adversely affect our business, financial condition and results of operations.Fluctuations in exchange rates could have a material and adverse effect on our results of operations and the value of your investment.The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in political andeconomic conditions in China and by China’s foreign exchange policies. On July 21, 2005, the PRC28Table of Contents government changed its decade-old policy of pegging the value of the Renminbi to the U.S. dollar, and the Renminbi appreciated more than 20% against theU.S. dollar over the following three years. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the Renminbi and theU.S. dollar remained within a narrow band. Since June 2010, the Renminbi has fluctuated against the U.S. dollar, at times significantly and unpredictably. In2018, the RMB depreciated significantly in the backdrop of a surging U.S. dollar and persistent capital outflows of China. With the development of theforeign exchange market and progress towards interest rate liberalization and Renminbi internationalization, the PRC government may in the futureannounce further changes to the exchange rate system and we cannot assure you that the Renminbi will not appreciate or depreciate significantly in valueagainst the U.S. dollar in the future. It is difficult to predict how market forces or PRC or U.S. government policy may impact the exchange rate between theRenminbi and the U.S. dollar in the future.Significant fluctuation of the Renminbi may have a material and adverse effect on your investment. For example, to the extent that we need to convertU.S. dollars into Renminbi for our operations, appreciation of the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount wewould receive from the conversion. Conversely, if we decide to convert our Renminbi into U.S. dollars for the purpose of making payments for dividends onour ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the Renminbi would have a negative effect on the U.S.dollar amount available to us.Very limited hedging options are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into anymaterial hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging transactionsin the future, the availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge our exposure or at all. In addition,our currency exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert Renminbi into foreign currency.Our use of some leased properties could be challenged by third parties or governmental authorities, which may cause interruptions to our businessoperations.As of the date of this annual report, some of the lessors of our properties leased by us in China have not provided us with their property ownershipcertificates or any other documentation proving their right to lease those properties to us. If our lessors are not the owners of the properties and they have notobtained consents from the owners or their lessors or permits from the relevant governmental authorities, our leases could be invalidated. If this occurs, wemay have to renegotiate the leases with the owners or other parties who have the right to lease the properties, and the terms of the new leases may be lessfavorable to us. Although we may seek damages from such lessors, such leases may be void and we may be forced to relocate. We can provide no assurancethat we will be able to find suitable replacement sites on terms acceptable to us on a timely basis, or at all, or that we will not be subject to material liabilityresulting from third parties’ challenges on our use of such properties. As a result, our business, financial condition and results of operations may be materiallyand adversely affected.In addition, a substantial portion of our leasehold interests in leased properties have not been registered with the relevant PRC governmentalauthorities as required by relevant PRC laws. The failure to register leasehold interests may expose us to potential warnings and penalties up to RMB 10,000per unregistered leased property.The enforcement of the PRC Labor Contract Law and other labor-related regulations in the PRC may adversely affect our business and results ofoperations.The Standing Committee of the National People’s Congress enacted the Labor Contract Law in 2008, and amended it on December 28, 2012. TheLabor Contract Law introduced specific provisions related to fixed-term employment contracts, part-time employment, probationary periods, consultationwith labor unions and employee assemblies, employment without a written contract, dismissal of employees, severance, and collective bargaining to enhanceprevious PRC labor laws. Under the Labor Contract Law, an employer is obligated to sign an unlimited-term labor contract with any employee who hasworked for the employer for ten consecutive years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has already beenentered into twice consecutively, the resulting contract, with certain exceptions, must have an unlimited term, subject to certain exceptions. With certainexceptions, an employer must pay severance to an employee where a labor contract is terminated or expires. In addition, the PRC governmental authoritieshave continued to introduce various new labor-related regulations since the effectiveness of the Labor Contract Law.Under the PRC Social Insurance Law and the Administrative Measures on Housing Fund, employees are required to participate in pension insurance,work-related injury insurance, medical insurance, unemployment insurance, maternity insurance, and housing funds and employers are required, togetherwith their employees or separately, to pay the social insurance premiums and housing funds for their employees. If we fail to make adequate social insuranceand housing fund contributions, we may be subject to fines and legal sanctions, and our business, financial conditions and results of operations may beadversely affected.29Table of Contents These laws designed to enhance labor protection tend to increase our labor costs. In addition, as the interpretation and implementation of theseregulations are still evolving, our employment practices may not be at all times be deemed in compliance with the regulations. As a result, we could besubject to penalties or incur significant liabilities in connection with labor disputes or investigations.The M&A Rules and certain other PRC regulations establish complex procedures for some acquisitions of Chinese companies by foreign investors, whichcould make it more difficult for us to pursue growth through acquisitions in China.The Regulations on Mergers and Acquisitions of Domestic Companies by Foreign Investors, or the M&A Rules, adopted by six PRC regulatoryagencies in 2006 and amended in 2009, and some other regulations and rules concerning mergers and acquisitions established additional procedures andrequirements that could make merger and acquisition activities by foreign investors more time consuming and complex, including requirements in someinstances that the MOC be notified in advance of any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise.Moreover, the Anti-Monopoly Law requires that the MOC shall be notified in advance of any concentration of undertaking if certain thresholds are triggered.In addition, the security review rules issued by the MOC that became effective in September 2011 specify that mergers and acquisitions by foreign investorsthat raise “national defense and security” concerns and mergers and acquisitions through which foreign investors may acquire de facto control over domesticenterprises that raise “national security” concerns are subject to strict review by the MOC, and the rules prohibit any activities attempting to bypass a securityreview, including by structuring the transaction through a proxy or contractual control arrangement. In the future, we may grow our business by acquiringcomplementary businesses. Complying with the requirements of the above-mentioned regulations and other relevant rules to complete such transactionscould be time consuming, and any required approval processes, including obtaining approval from the MOC or its local counterparts may delay or inhibit ourability to complete such transactions, which could affect our ability to expand our business or maintain our market share.PRC regulations relating to the establishment of offshore special purpose companies by PRC residents may subject our PRC resident beneficial owners orour PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries, limit our PRC subsidiaries’ ability to increasetheir registered capital or distribute profits to us, or may otherwise adversely affect us.The SAFE promulgated the Circular on Relevant Issues Relating to Domestic Resident’s Investment and Financing and Roundtrip Investment throughSpecial Purpose Vehicles, or SAFE Circular 37, in July 2014 that requires PRC residents or entities to register with SAFE or its local branch in connectionwith their establishment or control of an offshore entity established for the purpose of overseas investment or financing with such PRC residents or entities’legally owned assets or equity interests in domestic enterprises or offshore assets or interests. In addition, such PRC residents or entities must update theirSAFE registrations when the offshore special purpose vehicle undergoes material events relating to any change of basic information (including change ofsuch PRC citizens or residents, name and operation term), increases or decreases in investment amount, transfers or exchanges of shares, or mergers ordivisions.SAFE Circular 37 is issued to replace the Notice on Relevant Issues Concerning Foreign Exchange Administration for PRC Residents Engaging inFinancing and Roundtrip Investments via Overseas Special Purpose Vehicles, or SAFE Circular 75.If our shareholders who are PRC residents or entities do not complete their registration with the local SAFE branches, our PRC subsidiaries may beprohibited from distributing their profits and proceeds from any reduction in capital, share transfer or liquidation to us, and we may be restricted in our abilityto contribute additional capital to our PRC subsidiaries. Moreover, failure to comply with the SAFE registration described above could result in liabilityunder PRC laws for evasion of applicable foreign exchange restrictions.We have notified all PRC residents or entities who directly or indirectly hold shares in our Cayman Islands holding company and who are known to usas being PRC residents to complete the foreign exchange registrations. However, we may not be informed of the identities of all the PRC residents or entitiesholding direct or indirect interest in our company, nor can we compel our beneficial owners to comply with SAFE registration requirements. As a result, wecannot assure you that all of our shareholders or beneficial owners who are PRC residents or entities have complied with, and will in the future make, obtainor update any applicable registrations or approvals required by, SAFE regulations. Failure by such shareholders or beneficial owners to comply with SAFEregulations, or failure by us to amend the foreign exchange registrations of our PRC subsidiaries, could subject us to fines or legal sanctions, restrict ouroverseas or cross-border investment activities, limit our PRC subsidiaries’ ability to make distributions or pay dividends to us or affect our ownershipstructure, which could adversely affect our business and prospects.Any failure to comply with PRC regulations regarding the registration requirements for employee stock incentive plans may subject the PRC planparticipants or us to fines and other legal or administrative sanctions.Pursuant to SAFE Circular 37, PRC residents who participate in share incentive plans in overseas non-publicly-listed companies may submitapplications to SAFE or its local branches for the foreign exchange registration with respect to offshore special purpose30Table of Contents companies. In the meantime, our directors, executive officers and other employees who are PRC citizens or who are non-PRC residents residing in the PRC fora continuous period of not less than one year, subject to limited exceptions, and who have been granted share-based awards by us, may follow the Notices onIssues Concerning the Foreign Exchange Administration for Domestic Individuals Participating in Stock Incentive Plan of Overseas Publicly-ListedCompany, promulgated by the SAFE in 2012. Pursuant to the 2012 SAFE notices, PRC citizens and non-PRC citizens who reside in China for a continuousperiod of not less than one year who participate in any stock incentive plan of an overseas publicly listed company, subject to a few exceptions, are requiredto register with SAFE through a domestic qualified agent, which could be the PRC subsidiaries of such overseas listed company, and complete certain otherprocedures. In addition, an overseas entrusted institution must be retained to handle matters in connection with the exercise or sale of stock options and thepurchase or sale of shares and interests. We, our directors, our executive officers and other employees who are PRC citizens or who reside in the PRC for acontinuous period of not less than one year and who have been granted share-based awards are subject to these regulations since we have become an overseaslisted company. Failure to complete the SAFE registrations may subject them to fines, and legal sanctions and may also limit our ability to contributeadditional capital into our PRC subsidiaries and limit our PRC subsidiaries’ ability to distribute dividends to us. We have completed filing with the relevantSAFE branch for our equity incentive plans and are required to update our filing periodically or in the event of any material changes. We also face regulatoryuncertainties that could restrict our ability to adopt additional incentive plans for our directors, executive officers and employees under PRC law. See “Item4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Employment and Social Welfare—Employee StockIncentive Plan.”The State Administration of Taxation, or SAT, has issued certain circulars concerning employee share options and restricted shares. Under thesecirculars, our employees working in China who exercise or transfer share options or are granted restricted shares will be subject to PRC individual income tax.Our PRC subsidiaries have obligations to file documents related to employee share options or restricted shares with relevant tax authorities and to withholdindividual income taxes of those employees who exercise their share options. If our employees fail to pay or we fail to withhold their income taxes accordingto relevant laws and regulations, we may face sanctions imposed by the tax authorities or other PRC governmental authorities. See “Item 4. Information onthe Company—Government Regulation— Regulations on Employment and Social Welfare—Employee Stock Incentive Plan.”If we are classified as a PRC resident enterprise for PRC income tax purposes, such classification could result in unfavorable tax consequences to us andour non-PRC shareholders or ADS holders.Under the PRC Enterprise Income Tax Law and its implementation rules, an enterprise established outside of the PRC with its “de facto managementbody” within the PRC is considered a “resident enterprise” and will be subject to PRC enterprise income tax on its global income at the rate of 25%. Theimplementation rules define the term “de facto management body” as the body that exercises full and substantial control and overall management over thebusiness, productions, personnel, accounts and properties of an enterprise. In 2009, the SAT issued a circular, known as SAT Circular 82, which providescertain specific criteria for determining whether the “de facto management body” of a PRC-controlled enterprise that is incorporated offshore is located inChina. Although this circular only applies to offshore enterprises controlled by PRC enterprises or PRC enterprise groups, not those controlled by PRCindividuals or foreigners, the criteria set forth in the circular may reflect the SAT’s general position on how the “de facto management body” text should beapplied in determining the tax resident status of all offshore enterprises. According to SAT Circular 82, an offshore incorporated enterprise controlled by aPRC enterprise or a PRC enterprise group will be regarded as a PRC tax resident by virtue of having its “de facto management body” in China and will besubject to PRC enterprise income tax on its global income only if all of the following conditions are met: (i) the primary location of the day-to-dayoperational management is in the PRC; (ii) decisions relating to the enterprise’s financial and human resource matters are made or are subject to approval byorganizations or personnel in the PRC; (iii) the enterprise’s primary assets, accounting books and records, company seals, and board and shareholderresolutions, are located or maintained in the PRC; and (iv) at least 50% of voting board members or senior executives habitually reside in the PRC.We believe none of our entities outside of China is a PRC resident enterprise for PRC tax purposes. However, the tax resident status of an enterprise issubject to determination by the PRC tax authorities and uncertainties remain with respect to the interpretation of the term “de facto management body.” If thePRC tax authorities determine that iQIYI, Inc. is a PRC resident enterprise for enterprise income tax purposes, we may be required to withhold a 10%withholding tax from interest or dividends we pay to our shareholders that are non-resident enterprises, including the holders of our ADSs. In addition, non-resident enterprise shareholders (including our ADS holders) may be subject to PRC tax at a rate of 10% on gains realized on the sale or other disposition ofthe ADSs or ordinary shares, if such income is treated as sourced from within the PRC. Furthermore, if PRC tax authorities determine that we are a PRCresident enterprise for enterprise income tax purposes, interest or dividends paid to our non-PRC individual shareholders (including our ADS holders) andany gain realized on the transfer of the ADSs or ordinary shares by such holders may be subject to PRC tax at a rate of 20% (which, in the case of interest ordividends, may be withheld at source by us), if such gains are deemed to be from PRC sources. These rates may be reduced by an applicable tax treaty, but itis unclear whether non-PRC shareholders of iQIYI, Inc. would be able to claim the benefits of any tax treaties between their country of tax residence and thePRC in the event that iQIYI, Inc. is treated as a PRC resident enterprise. Any such tax may reduce the returns on your investment in the ADSs.31Table of Contents The audit report included in this annual report is prepared by an auditor who is not inspected by the Public Company Accounting Oversight Board and, assuch, you are deprived of the benefits of such inspection.Our independent registered public accounting firm that issues the audit reports included in our annual report filed with the U.S. Securities andExchange Commission, or the SEC, as auditors of companies that are traded publicly in the United States and a firm registered with the U.S. Public CompanyAccounting Oversight Board, or the PCAOB, is required by the laws of the United States to undergo regular inspections by the PCAOB to assess itscompliance with the laws of the United States and professional standards. Because our auditors are located in the Peoples’ Republic of China, a jurisdictionwhere the PCAOB is currently unable to conduct inspections without the approval of the Chinese authorities, our auditors are not currently inspected by thePCAOB. On December 7, 2018, the SEC and the PCAOB issued a joint statement highlighting continued challenges faced by the U.S. regulators in theiroversight of financial statement audits of U.S.-listed companies with significant operations in China. The joint statement reflects a heightened interest in anissue that has vexed U.S. regulators in recent years. However, it remains unclear what further actions the SEC and PCAOB will take to address the problem. Inspections of other firms that the PCAOB has conducted outside China have identified deficiencies in those firms’ audit procedures and qualitycontrol procedures, which may be addressed as part of the inspection process to improve future audit quality. This lack of PCAOB inspections in Chinaprevents the PCAOB from regularly evaluating our auditor’s audits and its quality control procedures. As a result, investors may be deprived of the benefits ofPCAOB inspections.The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the effectiveness of our auditor’s auditprocedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB inspections. Investors may lose confidence inour reported financial information and procedures and the quality of our financial statements.Proceedings instituted by the SEC against five PRC-based accounting firms, including our independent registered public accounting firm, could result infinancial statements being determined to not be in compliance with the requirements of the Securities Exchange Act of 1934, as amended, or the ExchangeAct.Starting in 2011 the Chinese affiliates of the “big four” accounting firms, including our independent registered public accounting firm, were affectedby a conflict between U.S. and Chinese law. Specifically, for certain U.S.-listed companies operating and audited in mainland China, the SEC and the PCAOBsought to obtain from the Chinese firms access to their audit work papers and related documents. The firms were, however, advised and directed that underChinese law, they could not respond directly to the U.S. regulators on those requests, and that requests by foreign regulators for access to such papers inChina had to be channeled through the CSRC.In December 2012, the SEC instituted proceedings under Rule 102(e)(1)(iii) of its Rules of Practice and also under the Sarbanes-Oxley Act of 2002against five Chinese-based accounting firms, including our independent registered public accounting firm, alleging that these firms had violated U.S.securities laws and the SEC’s rules and regulations thereunder by failing to provide to the SEC the firms’ work papers related to their audits of certain China-based companies that are publicly traded in the U.S. Rule 102(e)(1)(iii) grants the SEC the authority to deny to any person, temporarily or permanently, theability to practice before the SEC who is found by the SEC, after notice and opportunity for a hearing, to have willfully violated any such laws or rules andregulations. On January 22, 2014, an initial administrative law decision was issued, censuring these accounting firms and suspending four of the five firmsfrom practicing before the SEC for a period of six months. Four of these China-based accounting firms appealed to the SEC against this decision and, onFebruary 6, 2015, each of the four China-based accounting firms agreed to a censure and to pay a fine to the SEC to settle the dispute and avoid suspension oftheir ability to practice before the SEC. The firms’ ability to continue to serve all their respective customers is not affected by the settlement. The settlementrequires the firms to follow detailed procedures to seek to provide the SEC with access to Chinese firms’ audit documents via the China Securities RegulatoryCommission. If the firms do not follow these procedures, the SEC could impose penalties such as suspensions, or it could restart the administrativeproceedings. The settlement did not require the firms to admit to any violation of law and preserves the firms’ legal defenses in the event the administrativeproceeding is restarted.In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, listed companies in the United States with majorPRC operations may find it difficult or impossible to retain auditors in respect of their operations in the PRC, which could result in financial statements beingdetermined to not be in compliance with the requirements of the Exchange Act, including possible delisting. Moreover, any negative news about any suchfuture proceedings against these audit firms may cause investor uncertainty regarding China-based, U.S.-listed companies and the market price of ourordinary shares may be adversely affected.If our independent registered public accounting firm was denied, even temporarily, the ability to practice before the SEC and we were unable to timelyfind another registered public accounting firm to audit and issue an opinion on our financial statements, our financial statements could be determined not tobe in compliance with the requirements of the Exchange Act. Such a determination32Table of Contents could ultimately lead to the delisting of our ADSs from the Nasdaq or deregistration from the SEC, or both, which would substantially reduce or effectivelyterminate the trading of our ADSs in the United States.Risks Related to Our ADSsThe trading price of our ADSs has been volatile and may continue to be volatile regardless of our operating performance.The trading price of our ADSs has been volatile and has ranged from a low of US14.35 to a high of US46.23 since our ADSs started to trade on theNasdaq Global Market on March 29, 2018. The market price for our ADSs may continue to be volatile and subject to wide fluctuations in response to factorsincluding, but not limited to, the following: •actual or anticipated fluctuations in our quarterly results of operations; •changes in financial estimates by securities research analysts; •conditions in online entertainment markets; •announcements of new investments, acquisitions by us or our competitors, strategic partnerships, joint ventures or capital commitments; •addition or departure of key personnel; •fluctuations of exchange rates between RMB and the U.S. dollar; •litigation, government investigation or other legal or regulatory proceeding; and •general economic or political conditions in China or elsewhere in the world.In addition, the stock market in general, and the market prices for internet-related companies and companies with operations in China in particular,have experienced volatility that often has been unrelated to the operating performance of such companies. The securities of some China-based companiesthat have listed their securities in the United States have experienced significant volatility since their initial public offerings in recent years, including, insome cases, substantial declines in the trading prices of their securities. The trading performances of these companies’ securities after their offerings mayaffect the attitudes of investors towards Chinese companies listed in the United States in general, which consequently may impact the trading performance ofour ADSs, regardless of our actual operating performance. In addition, any negative news or perceptions about inadequate corporate governance practices orfraudulent accounting, corporate structure or other matters of other Chinese companies may also negatively affect the attitudes of investors towards Chinesecompanies in general, including us, regardless of whether we have engaged in any inappropriate activities. Furthermore, the stock market in general hasexperienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of companies like us.These broad market and industry fluctuations may adversely affect the market price of our ADSs. Volatility or a lack of positive performance in our ADS pricemay also adversely affect our ability to retain key employees, most of whom have been granted options or other equity incentives.In the past, shareholders of public companies have often brought securities class action suits against those companies following periods of instabilityin the market price of their securities. If we were involved in a class action suit, it could divert a significant amount of our management’s attention and otherresources from our business and operations and require us to incur significant expenses to defend the suit, which could harm our results of operations. Anysuch class action suit, whether or not successful, could harm our reputation and restrict our ability to raise capital in the future. In addition, if a claim issuccessfully made against us, we may be required to pay significant damages, which could have a material adverse effect on our financial condition andresults of operations.If securities or industry analysts do not publish research or reports about our business, or if they adversely change their recommendations regarding ourADSs, the market price for our ADSs and trading volume could decline.The trading market for our ADSs will be influenced by research or reports that industry or securities analysts publish about our business. If one or moreanalysts who cover us downgrade our ADSs, the market price for our ADSs would likely decline. If one or more of these analysts cease to cover us or fail toregularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause the market price or trading volume for our ADSs todecline.Our dual-class voting structure limits your ability to influence corporate matters and could discourage others from pursuing any change of controltransactions that holders of our Class A ordinary shares and ADSs may view as beneficial.Our authorized and issued ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares areentitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share.33Table of Contents Due to the disparate voting powers attached to these two classes of ordinary shares, Baidu, holder of our Class B ordinary shares, owns approximately56.7% of our total issued and outstanding ordinary shares on an as-converted basis and 92.9% of the voting power of our outstanding shares as of February28, 2019. Therefore, Baidu has decisive influence over matters requiring shareholders’ approval, including election of directors and significant corporatetransactions, such as a merger or sale of our company or our assets. This concentrated control limits the ability of holders of Class A ordinary shares and ADSsto influence corporate matters and could discourage others from pursuing any potential merger, takeover or other change of control transactions that holdersof Class A ordinary shares and ADSs may view as beneficial.Because we do not expect to pay dividends in the foreseeable future, you must rely on price appreciation of our ADSs for return on your investment.We currently intend to retain most, if not all, of our available funds and any future earnings to fund the development and growth of our business. As aresult, we do not expect to pay any cash dividends in the foreseeable future. Therefore, you should not rely on an investment in our ADSs as a source for anyfuture dividend income.Our board of directors has complete discretion as to whether to distribute dividends. Even if our board of directors decides to declare and paydividends, the timing, amount and form of future dividends, if any, will depend on our future results of operations and cash flow, our capital requirements andsurplus, the amount of distributions, if any, received by us from our subsidiaries, our financial condition, contractual restrictions and other factors deemedrelevant by our board of directors. Accordingly, the return to ADS holders will likely depend entirely upon any future price appreciation of our ADSs. Thereis no guarantee that our ADSs will appreciate in value or even maintain the price at which ADS holders purchased the ADSs.Our memorandum and articles of association contain anti-takeover provisions that could have a material adverse effect on the rights of holders of ourordinary shares and ADSs.Our memorandum and articles of association contain provisions to limit the ability of others to acquire control of our company or cause us to engagein change-of-control transactions. These provisions could have the effect of depriving our shareholders of an opportunity to sell their shares at a premiumover prevailing market prices by discouraging third parties from seeking to obtain control of our company in a tender offer or similar transaction. Our boardof directors has the authority, without further action by our shareholders, to issue preferred shares in one or more series and to fix their designations, powers,preferences, privileges, and relative participating, optional or special rights and the qualifications, limitations or restrictions, including dividend rights,conversion rights, voting rights, terms of redemption and liquidation preferences, any or all of which may be greater than the rights associated with ourordinary shares, in the form of ADS or otherwise. Preferred shares could be issued quickly with terms calculated to delay or prevent a change in control of ourcompany or make removal of management more difficult. If our board of directors decides to issue preferred shares, the price of our ADSs may fall and thevoting and other rights of the holders of our ordinary shares and ADSs may be materially and adversely affected.Provisions of our convertible senior notes could discourage an acquisition of us by a third party.In December 2018, we completed an offering of US$750 million in aggregate principal amount of convertible senior notes due 2023. Certainprovisions of our convertible senior notes could make it more difficult or more expensive for a third party to acquire us. The indenture for our convertiblesenior notes define a "fundamental change" to include, among other things: (i) any person or group becoming a beneficial owner of our company throughgaining more than 50% voting power of our ordinary share capital or more than 50% of our outstanding Class A ordinary shares; (ii) any recapitalization,reclassification or change of our Class A ordinary shares or ADSs as a result of which these securities would be converted into, or exchanged for, stock, othersecurities, other property or assets or any share exchange, consolidation or merger or similar transaction pursuant to which our Class A ordinary shares orADSs will be converted into cash, securities or other property or any sale, lease or other transfer in one transaction or series of transaction of all orsubstantially all our consolidated assets, to any person other than one of our subsidiaries or consolidated affiliated entities; (iii) the adoption of any plan orproposal relating to the liquidation or dissolution of our company; (iv) our ADSs ceasing to be listed or quoted on any of The NASDAQ Global SelectMarket, The NASDAQ Global Market or The New York Stock Exchange (or any of their respective successors) and none of the ADSs, Class A ordinary shares,other common equity and ADSs in respect of reference property is listed or quoted on one of The NASDAQ Global Select Market, The NASDAQ GlobalMarket or The New York Stock Exchange (or any of their respective successors) within one trading day of such cessation; or (v) any change in or amendmentto the laws, regulations and rules in the PRC that prohibits us from operating substantially all of our business operations and prevents us from continuing toderive substantially all of the economic benefits from our business operations. Upon the occurrence of a fundamental change, holders of these notes will havethe right, at their option, to require us to repurchase all of their notes or any portion of the principal amount of such notes in integral multiples of US$1,000.In the event of a fundamental change, we may also be required to issue additional ADSs upon conversion of our convertible notes.34Table of Contents You may face difficulties in protecting your interests, and your ability to protect your rights through U.S. courts may be limited, because we areincorporated under Cayman Islands law.We are an exempted company incorporated under the laws of the Cayman Islands. Our corporate affairs are governed by our memorandum and articlesof association, the Companies Law (as amended) of the Cayman Islands and the common law of the Cayman Islands. The rights of shareholders to take actionagainst the directors, actions by minority shareholders and the fiduciary duties of our directors to us under Cayman Islands law are to a large extent governedby the common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in theCayman Islands as well as from the common law of England, the decisions of whose courts are of persuasive authority, but are not binding, on a court in theCayman Islands. The rights of our shareholders and the fiduciary duties of our directors under Cayman Islands law are not as clearly established as they wouldbe under statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securitieslaws than the United States. Some U.S. states, such as Delaware, have more fully developed and judicially interpreted bodies of corporate law than theCayman Islands. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action in a federal court of the UnitedStates.Shareholders of Cayman Islands exempted companies like us have no general rights under Cayman Islands law to inspect corporate records or toobtain copies of lists of shareholders of these companies. Our directors have discretion under our articles of association to determine whether or not, andunder what conditions, our corporate records may be inspected by our shareholders, but are not obliged to make them available to our shareholders. This maymake it more difficult for you to obtain the information needed to establish any facts necessary for a shareholder motion or to solicit proxies from othershareholders in connection with a proxy contest.Certain corporate governance practices in the Cayman Islands, which is our home country, differ significantly from requirements for companiesincorporated in other jurisdictions such as the United States. We will rely on the exemption available to foreign private issuers for the requirement underNasdaq Rule 5605(c)(2)(A)(i) that each member of the audit committee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr.Herman Yu, who is a member of our audit committee and who is a non-voting member of our audit committee, is not an independent director as defined underNasdaq Rule 5605(a)(2). If we continue to rely on this and other exemptions available to foreign private issuers in the future, our shareholders may beafforded less protection than they otherwise would under the Nasdaq corporate governance listing standards applicable to U.S. domestic issuers.As a result of all of the above, our public shareholders may have more difficulty in protecting their interests in the face of actions taken bymanagement, members of the board of directors or controlling shareholders than they would as public shareholders of a company incorporated in the UnitedStates.Certain judgments obtained against us by our shareholders may not be enforceable.We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Substantially all of our currentoperations are conducted in China. In addition, most of our current directors and officers are nationals and residents of countries other than the United States.As a result, it may be difficult or impossible for you to bring an action against us or against these individuals in the United States in the event that youbelieve that your rights have been infringed under the U.S. federal securities laws or otherwise. Even if you are successful in bringing an action of this kind,the laws of the Cayman Islands and of China may render you unable to enforce a judgment against our assets or the assets of our directors and officers.The voting rights of holders of ADSs are limited by the terms of the deposit agreement, and you may not be able to exercise your right to vote your Class Aordinary shares.Holders of our ADSs will only be able to exercise the voting rights with respect to the underlying Class A ordinary shares in accordance with theprovisions of the deposit agreement. Under the deposit agreement, ADS holders must vote by giving voting instructions to the depositary. If we ask forinstructions of ADS holders, then upon receipt of such voting instructions, the depositary will try to vote the underlying Class A ordinary shares inaccordance with these instructions. If we do not instruct the depositary to ask for instructions of ADS holders, the depositary may still vote in accordance withinstructions given by holders of ADSs, but it is not required to do so. ADS holders will not be able to directly exercise your right to vote with respect to theunderlying shares unless you withdraw the shares. When a general meeting is convened, an ADS holder may not receive sufficient advance notice towithdraw the shares underlying his or her ADSs to allow such holder to vote with respect to any specific matter. If we ask for instructions of holders of ADSs,the depositary will notify ADS holders of the upcoming vote and will arrange to deliver our voting materials to ADS holders. We have agreed to give thedepositary at least 30 days’ prior notice of shareholder meetings. Nevertheless, we cannot assure you that ADS holders will receive the voting materials intime to ensure that ADS holders can instruct the depositary to vote their shares. In addition, the depositary and its agents are not responsible for failing tocarry out voting instructions or for their manner of carrying out ADS holders’ voting instructions. This means that an ADS holder may not be able to exercisethe right to vote and may have no legal remedy if the shares underlying his or her ADSs are not voted as such holder requested.35Table of Contents ADS holders may experience dilution of his or her holdings due to inability to participate in rights offerings.We may, from time to time, distribute rights to our shareholders, including rights to acquire securities. Under the deposit agreement, the depositarywill not distribute rights to holders of ADSs unless the distribution and sale of rights and the securities to which these rights relate are either exempt fromregistration under the Securities Act with respect to all holders of ADSs, or are registered under the provisions of the Securities Act. The depositary may, but isnot required to, attempt to sell these undistributed rights to third parties, and may allow the rights to lapse. We may be unable to establish an exemption fromregistration under the Securities Act, and we are under no obligation to file a registration statement with respect to these rights or underlying securities or toendeavor to have a registration statement declared effective. Accordingly, holders of ADSs may be unable to participate in our rights offerings and mayexperience dilution of their holdings as a result.ADS holders may be subject to limitations on transfer of their ADSsOur ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to time when it deemsexpedient in connection with the performance of its duties. The depositary may close its books from time to time for a number of reasons, including inconnection with corporate events such as a rights offering, during which time the depositary needs to maintain an exact number of ADS holders on its booksfor a specified period. The depositary may also close its books in emergencies, and on weekends and public holidays. The depositary may refuse to deliver,transfer or register transfers of our ADSs generally when our share register or the books of the depositary are closed, or at any time if we or the depositarythinks it is advisable to do so because of any requirement of law or of any government or governmental body, or under any provision of the depositagreement, or for any other reason.We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from certain provisions applicable toUnited States domestic public companies.Because we are a foreign private issuer under the Exchange Act, we are exempt from certain provisions of the securities rules and regulations in theUnited States that are applicable to U.S. domestic issuers, including: (i) the rules under the Exchange Act requiring the filing of quarterly reports on Form 10-Q or current reports on Form 8-K with the SEC; (ii) the sections of the Exchange Act regulating the solicitation of proxies, consents, or authorizations inrespect of a security registered under the Exchange Act; (iii) the sections of the Exchange Act requiring insiders to file public reports of their stock ownershipand trading activities and liability for insiders who profit from trades made in a short period of time; and (iv) the selective disclosure rules by issuers ofmaterial nonpublic information under Regulation FD.We are required to file an annual report on Form 20-F within four months of the end of each fiscal year. In addition, we publish our results on aquarterly basis through press releases, distributed pursuant to the rules and regulations of Nasdaq Global Market. Press releases relating to financial resultsand material events will also be furnished to the SEC on Form 6-K. However, the information we are required to file with or furnish to the SEC will be lessextensive and less timely compared to that required to be filed with the SEC by U.S. domestic issuers. As a result, you may not be afforded the sameprotections or information, which would be made available to you, were you investing in a U.S. domestic issuer.In addition, as a foreign private issuer whose securities are listed on the Nasdaq Global Market, we are permitted to follow certain home countrycorporate governance practices in lieu of the requirements of the Nasdaq Rules pursuant to Nasdaq Rule 5615(a)(3), which provides for such exemption tocompliance with the Nasdaq Rule 5600 Series. We will rely on the exemption available to foreign private issuers for the requirement under Nasdaq Rule5605(c)(2)(A)(i) that each member of the audit committee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr. Herman Yu, who is amember of our audit committee and is a non-voting member of our audit committee, is not an independent director as defined under Nasdaq Rule 5605(a)(2).If we continue to rely on this and other exemptions available to foreign private issuers in the future, our shareholders may be afforded less protection thanthey otherwise would under the Nasdaq corporate governance listing standards applicable to U.S. domestic issuers. Furthermore, as a result of our use of the“controlled company” exemptions, our investors will not have the same protection afforded to shareholders of companies that are subject to all of Nasdaq’scorporate governance requirements.We may be a passive foreign investment company, or PFIC, which could result in adverse U.S. federal income tax consequences for U.S. shareholders.Generally, a non-U.S. corporation, such as our company, will be considered a PFIC for any taxable year if either (i) at least 75% of its gross income ispassive income or (ii) at least 50% of the value of its assets (based on an average of the quarterly values of the assets during a taxable year) is attributable toassets that produce or are held for the production of passive income. The value of our assets may be determined by reference to the market price of the ADSsand Class A ordinary shares, which may fluctuate considerably. In addition, because there are uncertainties in the application of the relevant rules andbecause PFIC status is a fact-intensive determination made on an annual basis, no assurance can be given with respect to our PFIC status for the current or anyfuture taxable year.36Table of Contents Based on the market price of our ADSs, the value of our assets and the composition of our assets and income, we believe that we were not a PFIC forour taxable year ended December 31, 2018. We do not presently expect to be a PFIC for the current taxable year or the foreseeable future. However, given thelack of authority and the highly factual nature of the analyses, no assurance can be given in this regard. Fluctuations in the market price of our ADSs maycause us to become a PFIC for the current or subsequent taxable years because the value of our assets for the purpose of the asset test may be determined byreference to the market price of our ADSs. The composition of our income and assets may also be affected by how, and how quickly, we use our liquid assets.In addition, because there are uncertainties in the application of the relevant rules, it is possible that the Internal Revenue Service, or IRS, may challenge ourclassification of certain income and assets as non-passive or our valuation of our tangible and intangible assets, each of which may result in our becoming aPFIC for the current or subsequent taxable years. Furthermore, we may also be a PFIC if we were not treated as the owner of our consolidated affiliated entitiesfor U.S. tax purposes.If we were treated as a PFIC for any taxable year during which a U.S. shareholder held an ADS or Class A ordinary share, certain adverse U.S. federalincome tax consequences could apply to the U.S. shareholder. See “Item 10. Additional Information—Taxation—U.S. Federal Income Tax Considerations—Passive Foreign Investment Company Considerations.”ITEM 4.INFORMATION ON THE COMPANYA.History and Development of the CompanyWe launched qiyi.com under the QIYI brand in April 2010 as an internet video streaming service in China. Our holding company, Ding Xin, Inc., wasincorporated in November 2009 in the Cayman Islands. Ding Xin, Inc. was subsequently renamed Qiyi.com, Inc. in August 2010 and later iQIYI, Inc. inNovember 2017. QIYI was rebranded as iQIYI in November 2011.In March 2010, we established a wholly-owned PRC subsidiary, Beijing QIYI Century Science & Technology Co., Ltd., or Beijing QIYI Century. InNovember 2011, we obtained control over Beijing Xinlian Xinde Advertisement Media Co., Ltd. and in May 2012 we renamed it Beijing iQIYI Science &Technology Co., Ltd., or Beijing iQIYI, to operate our internet video streaming services. In December 2012, Shanghai iQIYI Culture Media Co., Ltd., orShanghai iQIYI, was established as our exclusive advertising agent. In May 2013, we acquired the online video business of PPS. We primarily provide livebroadcasting service through Shanghai Zhong Yuan Network Co., Ltd., or Shanghai Zhong Yuan, the operating entity of PPS. We have control over and arethe primary beneficiary of Beijing iQIYI, Shanghai iQIYI and Shanghai Zhong Yuan through a series of contractual arrangements. Beijing iQIYI andShanghai Zhong Yuan hold our ICP licenses and other licenses and permits necessary for our business operation.In May 2017, we established a wholly-owned Cayman Islands subsidiary, IQIYI Film Group Limited. Subsequently, we established IQIYI Film GroupHK Limited in June 2017, and Beijing iQIYI New Media Science and Technology Co., Ltd., or iQIYI New Media, in July 2017. IQIYI Film Group Limitedholds 100% of the equity of IQIYI Film Group HK Limited, which in turn holds 100% of equity in iQIYI New Media. iQIYI Pictures (Beijing) Co., Ltd., oriQIYI Pictures, was established in December 2014, and Beijing iQIYI Cinema Management Co., Ltd., or Beijing iQIYI Cinema, was established in June 2017.We have control and are the primary beneficiary of iQIYI Pictures and Beijing iQIYI Cinema through a series of contractual arrangements.Between March 2010 and September 2014, Baidu made substantial investments in our company, and we issued ordinary shares and several series ofpreferred shares to Baidu Holdings. In our Series F preferred shares financing, which took place in November 2014, we issued 136,749,954 Series F preferredshares to Baidu Holdings, 341,874,885 Series F preferred shares to Xiaomi Ventures Limited and 68,374,978 Series F preferred shares to Prominent TMTLimited, an affiliate of Xiaomi Ventures Limited. In January 2017, we raised US$1.53 billion from the issuance of convertible notes to a group of investors.These notes were converted into Series G preferred shares in October 2017, including 215,484,776 Series G-1 preferred shares issued to Baidu Holdings andanother investor, as well as 798,951,243 Series G-2 preferred shares issued to other investors. All preferred shares were converted into ordinary shares uponthe completion of our initial public offering. In addition, in April 2018, we issued to Baidu Holdings an aggregate of 36,860,691 Class B ordinary shares,pursuant to a share purchase agreement we entered into with Baidu Holdings in February 2018.On March 29, 2018, our ADS commenced trading on the Nasdaq Global Market under the symbol “IQ.” On April 3, 2018, at the closing of our initialpublic offering, we issued and sold a total of 875,000,000 Class A ordinary shares, represented by ADSs at a public offering price of US$18.00 per ADS. OnApril 30, 2018, we issued and sold an additional 67,525,675 Class A ordinary shares, represented by ADSs at US$18.00 per ADS, at the closing of the over-allotment option exercised by the underwriters of our initial public offering.On July 17, 2018, we completed the acquisition of 100% equity stake in Skymoons Inc. and Chengdu Skymoons Digital Entertainment Co., Ltd., orChengdu Skymoons (together with Skymoons Inc., “Skymoons”). The aggregate consideration consists of a fixed payment of RMB1.27 billion, as well asadditional consideration valued at RMB730 million as of June 30, 2018 to be delivered in the event the acquiree satisfies the agreed upon performancebenchmarks in the next two years.37Table of Contents In December 2018, we completed an offering of US$750 million in aggregate principal amount of convertible senior notes due 2023, or the 2023Notes. The 2023 Notes have been offered in the United States to qualified institutional buyers pursuant to Rule 144A and to non-U.S. persons outside theUnited States in reliance on Regulation S under the Securities Act. The initial conversion rate of the 2023 Notes is 37.1830 ADSs per US$1,000 principalamount of Notes (which is equivalent to an initial conversion price of approximately US$26.89 per ADS and represents a conversion premium ofapproximately 40% above the NASDAQ closing price of the ADSs on November 29, 2018, which was US$19.21 per ADS). The conversion rate for the 2023Notes is subject to adjustment upon the occurrence of certain events. The 2023 Notes will bear interest at a rate of 3.75% per year, payable semi-annually inarrears on June 1 and December 1 of each year, beginning on June 1, 2019. The 2023 Notes will mature on December 1, 2023, unless previously repurchased,redeemed or converted in accordance with their terms prior to such date. The holders may require us to repurchase all or portion of the Notes for cash onDecember 1, 2021, or upon a fundamental change, at a repurchase price equal to 100% of the principal amount, plus accrued and unpaid interest. Inconnection with the offering the 2023 Notes, we have entered into capped call transactions with certain counterparties, where we purchased capped calloptions at the price of US$67.5 million. The cap price of the capped call transactions is initially US$38.42 per ADS and is subject to adjustment under theterms of the capped call transactions.Our principal executive offices are located at 9/F, iQIYI Innovation Building, No. 2 Haidian North First Street, Haidian District, Beijing, 100080People’s Republic of China. Our telephone number at this address is +86 10 6267-7171. Our registered office in the Cayman Islands is located at the officesof Intertrust Corporate Services (Cayman) Limited, 190 Elgin Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands. Our agent for service ofprocess in the United States is Law Debenture Corporate Services Inc., located at 801 2nd Avenue, Suite 403, New York, New York 10017.B.Business OverviewiQIYI is an innovative market-leading online entertainment service in China.We are a leading internet video streaming service in China. Our platform features original content, as well as a comprehensive selection ofprofessionally-produced, partner-generated and user-generated content. Through our curated premium content, we attract a massive user base withtremendous user engagement, and generate significant monetization opportunities. For the year of 2018, our average mobile MAUs were 454.5 million andour average mobile DAUs were 135.4 million. On average, our users spent 9.4 billion hours per month watching video content on our platform through alldevices, and spent 1.6 hours per day per user watching video content on our mobile apps during the year. We have also built a leading entertainment-basedsocial media platform, iQIYI Paopao, for fans to follow and interact with celebrities and the entertainment community.We pride ourselves in establishing a track record of producing blockbuster original content. The Lost Tomb (盗墓笔记), released in 2015, was one ofthe first high-budget original internet drama series in China. Since 2015, we have released several award-winning multi-genre original titles, such as TheMystic Nine (老九门), Burning Ice (无证之罪), and Story of Yanxi Palace (延禧攻略). We also pioneered and produced a number of internet variety showsthat are highly popular, such as The Rap of China, Idol Producer, Hot-Blood Dance Crew (热血街舞团) and Qipa Talk (奇葩说), the last of which we releasedin 2014 and currently is in its fifth season. Leveraging on our initial success, we have extended selected popular titles into multi-season format.Equipped with our deep-learning predictive algorithms and massive user data, we have developed industry-leading tools to select third-party content.We have also built a comprehensive content library catering to the diverse tastes of our users, and cultivated emerging content providers. Our growingnetwork of iQIYI partner accounts provides us with high-quality partner-generated and user-generated content. This network also enables thousands ofcontent providers to distribute content effectively and monetize their followings through revenue sharing arrangements with us.We distinguish ourselves in the online entertainment industry by our leading technology platform powered by advanced AI, big data analytics andother core proprietary technologies. Our core proprietary technologies are critical to producing and procuring content that caters to user tastes, deliveringsuperior entertainment experience to our users, improving operational efficiency, and increasing return on investment for our advertisers and monetizationopportunities for content providers.We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of the online entertainmentindustry in China. We generate revenues through membership services, online advertising services and a suite of IP-related monetization methods, includingcontent distribution. We pioneered a large scale paid content subscription business in China. We appeal to advertisers through broad and efficient user reach,as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular work into a variety of entertainmentproducts, creating multiple channels to amplify the popularity and monetary value of the original work. Our sophisticated monetization model fosters anenvironment for high-quality content production and distribution on our platform, which in turn expands our user base and increases user engagement,creating a virtuous cycle.38Table of Contents We enjoy significant synergies with our parent company Baidu. Baidu has provided us with technology and infrastructure support. Our closecooperation in AI technology, user traffic and infrastructure sharing allows us to strengthen our respective leading market positions.Our ServicesWe provide our users with a variety of services encompassing internet video, live broadcasting, online games, online literature, animations, e-commerce and social media platform.VideoWe are dedicated to producing premium original video content and distributing appealing professionally-produced content, or PPC, partner-generatedcontent, or PGC and user-generated content, or UGC.PPCiQIYI original contentOur original content includes both content produced in-house and content produced in collaboration with quality third-party partners. We producecertain original content titles in-house, such as the popular variety show The Rap of China, Idol Producer and Hot-Blood Dance Crew (热血街舞团). Theseprograms are produced by iQIYI from IP incubation to distribution. Other original content titles are produced in collaboration with partners, such as popularinternet drama series, The Lost Tomb (盗墓笔记), The Mystic Nine (老九门), Tientsin Mystic (河神), Story of Yanxi Palace (延禧攻略) and Golden Eyes (黄金瞳). iQIYI obtains the IP through production, adaptation or purchase from third parties, while the partners, typically established entertainment productioncompanies, are responsible for content development and production. iQIYI maintains a high degree of control during the content development andproduction process.We also adapt high-quality IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.Licensed contentIn addition to original content, we also provide users with a curated selection of high-quality PPC from third parties. Leveraging our expertise incontent selection, we have successfully debuted well-received titles such as iPartment (爱情公寓), In the Name of People (人民的名义), The Story OfMingLan (知否知否应是绿肥红瘦), the Descendants of the Sun (太阳的后裔) and My Love from the Star (来自星星的你) in China.We license video content typically at fixed rates for a specified term. The average term of licenses varies depending on the type of content, with filmsand drama series having an average term of six years and seven years, respectively. Payments of licensing fees are generally made in installments uponsigning of the contacts and during the license period. We also exchange rights to distribute licensed content with other internet video streaming services toenrich our content library. In certain cases, we have the right of first refusal to purchase new content produced by the licensor.We leverage our content procurement team’s insights and our big data analytics capabilities, such as iQIYI Brain, to optimize content procurement.We have established strong partnerships with content providers to ensure access to high-quality content.PGC and UGCWe collaborate with a large number of selected partners to supplement our video content portfolio with PGC, and incentivize them to submit high-quality content through our revenue-sharing mechanism. PGC expands our video collection to cover long-tail content in order for us to capture a broader userbase. Furthermore, PGC promotes our brand, drives user engagement and enhances user stickiness. Our platform also allows registered users to easily upload,watch and share video content generated by themselves. Such UGC content are mostly short-form videos.PGC and UGC providers can upload their videos onto their iQIYI partner accounts, a platform where content providers offer video, comics, literature,graphic and textual content. Our operations team then evaluates the quality of uploaded videos before final approval. Users can subscribe for and follow theirfavorite iQIYI partner accounts.39Table of Contents iQIYI partner accounts enjoy a wide array of functions on our platform, such as uploading 4K videos and enhanced user exposure through automatedrecommendation system. To assist our iQIYI partner accounts’ monetization efforts, we share with them marketing data, offer advertisement customizationtools, and provide an expedient payment system.Our Membership ServicesOur membership services generally provide subscribing members with superior entertainment experience that is embodied in various membershipprivileges. Subscribing members have early access or binge-watch option to certain drama series aired exclusively on iQIYI platform. Subscribing membersalso have access to a large collection of VIP-only content comprised of drama series, movies, animations, and cartoons, etc. Membership privileges generallyinclude substantially ad-free streaming, 1080P/4K high-definition video, enhanced audio experience, accelerated downloads and others. Subscribing memberprivileges also include coupons and discounts on paid on-demand films, as well as special privilege in offline events, such as exclusive access to liveconcerts.We primarily offer one membership package that generally grants members access through various mobile and other hardware devices. We alsoentered into strategic partnerships with other leading internet and telecommunications companies to offer joint memberships. Our members primarily includesubscribing members and, to a lesser extent, users who gain access to our premium content library through paid video on-demand service.Other ServicesiQIYI ShowiQIYI Show is our live broadcasting service. iQIYI Show enables users to follow their favorite hosts, celebrities and shows in real time through livebroadcasting. We also edit selected live broadcasting content into short-form videos to help hosts grow their fan bases. iQIYI Show has strong interactivefeatures to enhance user interaction and engagement.Online Games, Literature and ComicsWe distribute online games featured in various formats, including webpage games, mobile games, and H5 games. In addition to third-party games, wehave also launched a number of popular online games adapted from same-name IP content, such as literature, drama series and films. We collaborate closelywith IP providers and game development and distribution partners for game distribution and operation. With the acquisition of Skymoons, we plan to furtherbroaden our offering of online games with in-house developed ones to fully leverage the IP value in our content.Online literature and comics plays a critical role in premium IP incubation as its user base highly overlaps with that of our video content, therebyallowing us to monitor the trend of user tastes and identify the most appropriate IP for adaptation. High-quality original online literature and comics worksare adapted into script for derivative entertainment products. At the same time, certain high-quality video content is also developed into online literature andcomics to further drive user stickiness on our platform.iQIYI MalliQIYI Mall is an e-commerce platform with a focus on entertainment-related merchandise, such as VR glasses. iQIYI Mall also sells other consumerproducts, such as electronics, apparel and accessories, beauty and skin care products.iQIYI Paopao Social Media PlatformiQIYI Paopao is iQIYI’s entertainment-based social media platform. It connects fans with celebrities and content of their interests on a platform wherefans can quickly and conveniently disseminate information in various formats. By strengthening the connection among fans, celebrities and content, theplatform enhances user engagement and stickiness, and turns iQIYI Paopao into a social media platform for fans.iQIYI Paopao features a wide range of social functions. Within each topic of interest, fans can generate content by posting texts, images and videos, aswell as interact with others through features such as commenting, giving likes and private messaging. By virtue of its social media nature, iQIYI Paopaoserves as the base for online and offline fans activities. Moreover, we frequently organize celebrities to interact with fans on iQIYI Paopao in real-time, toattract and retain users. iQIYI Paopao also serves as a key publicity platform for our video content.40Table of Contents Users on average launch the iQIYI app much more frequently and stay on for longer, after they start to use iQIYI Paopao. Through iQIYI Paopao, wecan proactively launch marketing for upcoming shows and generate strong momentum to contribute to early success. We also obtain a large amount of userfeedback data to empower enhanced user behavior analysis, better content procurement and personalized content recommendation.User ExperienceWe offer entertainment content across our user-friendly and feature-rich interfaces on our website, mobile app, PC client terminal, WAP, smart TV andVR device.Our home page is a one-stop portal for users to access both trending and recommended content. Leveraging our big data analytics, we analyze userbrowsing behavior to understand their tastes and preference, and dynamically update the content shown on the home page to offer users with the mostdesirable content.Our interface offers comprehensive viewing functions designed to enhance user experience. We provide various picture resolution and play options.Other key functions include screenshots, VR viewing, screen mirroring and video caching.We also offer various social elements in our video streaming interface. Users can comment on the video content, interact with other fans through iQIYIPaopao, and share video content through other popular internet social networks.MonetizationWe generate revenues primarily through membership services, online advertising and content distribution. We also generate revenues from IP-relatedmonetization methods, including live broadcasting, online games, IP licensing, online literature, e-commerce and talent agency business.Membership ServicesSee “Our Membership Services.”Online AdvertisingThe prices of our advertising services depend upon various factors, including form and size of the advertising, level of sponsorship, popularity of thecontent or event in which the advertisements will be placed, and specific targeting requirements. Prices for the brand advertising service purchased by eachadvertiser or advertising agency are fixed under our sales contracts. Our in-feed advertising services are competitively priced through an online biddingprocess.In addition to traditional pre-video and pop-up advertisements, we also launched various innovative advertising products and solutions. For example,video-out advertisement appears on the screen when the video is showing content related to the advertised product; soft product placement incorporates theadvertised product into the production of our premium original content to facilitate a more natural advertisement viewing experience; and content-integratedadvertisement integrate brands with content itself, such as theme songs with lyrics embedding brand names of advertisers.Content DistributionWe monetize and enrich our content through content distribution. We sub-license procured third-party content within its authorized scope to otherinternet video streaming services. We also enter into barter agreements to exchange internet broadcasting rights of licensed content with other internet videostreaming services. The barter agreement provides the licensee with the right to broadcast the licensed content, and the licensor retains the right to continuebroadcasting and/or sub-licensing the exchanged content. We distribute our selected original content to regions outside of China and to TV stations inChina.OthersLive BroadcastingWe monetize live broadcasting through user purchase of virtual items on iQIYI Show, which can be used for tipping hosts. We share revenues withhosts and their agencies.41Table of Contents Online GamesFor our online games business operations, we primarily distribute third-party online games. With the acquisition of Skymoons, we plan to furtherbroaden our offering of online games with in-house developed ones to fully leverage the IP value in our content. We monetize online games through users’in-app purchases of gift packages and game privileges.IP LicensingWe license our proprietary IP to third parties to develop derivative merchandise products, with a focus on long-term licensing. We also license ourpopular trademarks to third parties for use in their products. Our IP licensing business covers consumer products, joint marketing with other brands, onlinegames licensing, as well as licensing of offline activities. We license both our own IPs and third-party IPs to which we have agency authorization. Wecollaborate with our partners generally through fixed-price licensing fees and/or revenue-sharing arrangements.Online LiteratureWe monetize our online literature through paid reading on our platform, where readers can pay to gain access to our premium online literary titles.E-commerceWe operate iQIYI Mall, an e-commerce platform where we offer products, such as VR glasses, to our users through direct sale and third-partymerchants. Products offered at iQIYI Mall consist of peripheral products of films, drama series and variety shows, generating synergy with the video contenton our platform. We charge third-party merchants commissions and service fees.Talent AgencyWe further monetize our self-produced variety shows through our talent agency business.Sales and MarketingAdvertising SalesFor brand advertising, we sell our advertising services primarily through third-party advertising agencies, including members of American Associationof Advertising Agencies, or 4As, and leading Chinese advertising agencies, and a portion of our brand advertising services directly to advertisers. Weprimarily sell our in-feed advertising service through third-party advertising agencies. We strategically leverage advertising agencies’ existing long-termrelationships and network resources to increase our sales and expand our advertiser base. Depending on the type of advertiser and content, the duration of anadvertising agreement is typically 12 months.We have an experienced sales team consisting of salespeople with prior experience at Chinese internet companies, members of 4As and domesticadvertising agencies. We divide our sales team by industry across the country to ensure the delivery of targeted advertising solutions. We provide regulartraining to our sales team to help them provide advertisers with comprehensive information about our services.Brand PromotioniQIYI’s brand values are youth, vitality and positivity. We believe that our high-quality video content and services lead to strong word-of-mouthreferrals, which drives customer awareness of our brand in China. Our market position benefits significantly from our large and high-quality user base and ourstrong brand recognition.Leveraging our in-depth understanding of user behavior, we employ a variety of online marketing programs and promotional activities to build ourbrand as part of our overall market strategy, including celebrity endorsement, hot topic dissemination through different media outlets, brand valueembedment in blockbuster content, marketing alliance with Baidu, as well as resource exchange with major internet media platforms.We host many offline activities to enhance our brand recognition. To increase members’ loyalty, we organize special events for members such as on-site visits during the show productions. We also host innovative offline marketing activities such as VR advertisement.42Table of Contents We also execute marketing strategies aimed at young users to enhance user affinity. We use innovative technology to communicate with the youngergeneration, such as using AR to enable user interaction at bus stops. We use social media platforms to facilitate user engagement, such as allowing users tovote for contestants in variety shows. We attract young users by offering artist-fans interactions opportunities. We also collaborate with major wireless carriersto provide monthly unlimited data package for using iQIYI app on mobile devices.Content promotionWe employ a variety of traditional and internet promotional activities to promote our content. We deploy outdoor brand advertisements, such asdisplay ads in subway stations. Our promotional efforts are also focused on brand advertisements placed on internet TV platforms and social mediacampaigns. Furthermore, we also organize offline promotional events attended by popular celebrities to raise the awareness of our content offerings.Intellectual Property and Copyright ProtectionWe highly value our intellectual property rights, which are fundamental to our success and competitiveness. We rely on a combination of patent,copyright, trademark and trade secret laws and restrictions to protect our intellectual property rights. As of December 31, 2018, we have applied for theregistration of 5,384 patents, among which 332 patents of invention, 7 utility model patents and 1,979 patents of appearance have been registered with theState Administration for Market Regulation of the PRC. We have applied for 4,408 trademarks, among which 2,669 have been registered with the TrademarkOffice of the State Administration for Industry & Commerce of the PRC. We have also registered 289 software copyrights with the Copyright ProtectionCenter of the PRC. Our “ ” and “ ” trademarks have been recognized as well-known trademarks by the State Administration for Market Regulationof the PRC.We employ a three-phase copyright protection scheme consisting of copyright management, network monitoring, and complaint or legal action. Ourproprietary copyright management system registers all procured copyrights and ensures that licensed content on our platform do not exceed its scope andterm of the licensing agreement. We developed a proprietary system to detect unauthorized use of iQIYI content on other internet platforms. We also establishvarious other channels for copyright protection. After a user registers and before each upload, we require the user to confirm that the content to be uploaded isin compliance with the terms and conditions set forth in the user agreement, to guarantee that he or she is the copyright owner or has obtained all necessaryconsents and authorizations for such content. We set technical barriers to deter illegal video content extractions. We encourage our users to report piratedcontent, and our copyright protection team promptly removes any suspected infringing content once we receive proper notification from the legitimatecopyright owner. As a major market player in the video industry, we also attach great value to industrial response and feedback. We actively liaise with othermajor internet video streaming services to form industry union and collectively protect copyright.Content MonitoringWe implement strict monitoring procedures to remove inappropriate or illegal content, including video, online literature, animations, iQIYI Show,comment postings, and content from other services. Text, images and videos are screened by our content monitoring team, which reviews our content on a24/7 basis. Illegal and inappropriate content can generally be identified and removed promptly after it has been uploaded.Our content monitoring team employs systematic monitoring procedures that include machine screening and manual review based on the latest lawsand regulations. Our proprietary machine identification system automatically screens text, picture and video content. The text identification system screenstext content based on pre-set key words and anti-spam system; the picture identification system screens picture content based on optical characterrecognition and pornographic-content detection; and the video identification system screens video content based on similarity analysis against our videodatabase to analyze each frame and each second of video content. The machine screening process may have three possible outcomes: blocking contentidentified as illegal or inappropriate, releasing content that passes the screening, or flagging for manual review when the system cannot make a judgment.The content monitoring team manually reviews flagged content to make judgment on whether to block or to release, and the machine identification systemconducts auto-learning based on the judgment from manual review. The content monitoring team also conducts random screening on content that has passedthe machine screening process. We regularly communicate with relevant government authorities to stay abreast of relevant laws and regulations to ensurecompliance. We provide periodic and comprehensive training to our monitoring team to ensure and enhance their understanding of regulatory requirements.We conduct thorough background checks on our content providers. We request entities to provide us with copies of registration information andorganization code certificate, and individuals to provide us with copies of official governmental ID. We request individuals to provide a mobile phonenumber, which is registered with one’s ID. We monitor all live content broadcast on our43Table of Contents platform in real time using both machine screening and manual review. Despite our content monitoring efforts, we may still be subject to risks arising fromcontents on our platform. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Business and Industry—Videos and other content displayedon our platform may be found objectionable by PRC regulatory authorities and may subject us to penalties and other administrative actions.”CompetitionWe primarily compete with Tencent Video and Youku Tudou for both users and advertising customers. We also compete with other internet media andentertainment services, such as internet and social platforms that offer content in emerging and innovative media formats, as well as major TV stations. For adiscussion of risks related to competition, see “Item 3. Key Information—D. Risk Factors—We operate in a highly competitive market and we may not beable to compete effectively.”SeasonalitySeasonal fluctuations have affected, and are likely to affect our business in the future. Historically, we have experienced lower online advertisingservices revenue in the first quarter of each year in connection with the Chinese New Year holiday as advertisers limit their budget for online platforms. For adiscussion of risk related to seasonality and fluctuation of our operating results, see “Item 3. Key Information — D. Risk Factor—Risks Related to OurBusiness and Industry—Our quarterly operating results may fluctuate, which makes our results of operations difficult to predict and may cause our quarterlyresults of operations to fall short of expectations.”InsuranceAs required by laws and regulations in China, we participate in various employee social benefits plans that are organized by municipal and provincialgovernments, including medical insurance, job-related injury insurance, maternity insurance and unemployment insurance. We do not have any businessliability or disruption insurance coverage for our operations in China. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Business—Wehave limited business insurance coverage.”Legal ProceedingsWe are currently not a party to any material legal or administrative proceedings. We have in the past and may from time to time be subject to variouslegal or administrative claims and proceedings regarding, among other things, copyright and trademark infringement, intellectual property dispute, contractdisputes and unfair competition. Our products and services may contain materials, in which others may allege to own copyrights, trademarks or image rightsor which others may claim to be defamatory or objectionable.As of December 31, 2018, 60 cases against us were pending before various courts in China. The aggregate amount of damages sought under thesepending cases is approximately RMB121.2 million (US$17.6 million). We are currently unable to estimate the reasonably possible loss or a range ofreasonably possible loss as the proceedings are in the early stages, or there is a lack of clear or consistent interpretation of laws. As a result, there isconsiderable uncertainty regarding the timing or ultimate resolution of such proceedings, which includes eventual loss, fine, penalty or business impact, ifany, and therefore, an estimate for the reasonably possible loss or a range of reasonably possible loss cannot be made. With respect to the limited number ofproceedings for which we are able to estimate the reasonably possible loss or the range of reasonably possible loss, such estimates are immaterial.In addition, as of December 31, 2018, 1,104 cases brought by us against others for copyright and trademark infringement, unfair competition and othercommercial disputes were pending before various courts in China. The aggregate amount of damages we are seeking under these pending cases isapproximately RMB1,055.7 million (US$153.5 million).Government RegulationsPRC RegulationsThis section sets forth a summary of the most significant rules and regulations that affect our business activities in China.Regulations on Value-added Telecommunication ServicesOn September 25, 2000, the State Council promulgated the Telecommunications Regulations of the People’s Republic of China, or the TelecomRegulations, which was amended on July 29, 2014 and February 6, 2016. The Telecom Regulations is the primary PRC law governing telecommunicationservices and sets out the general regulatory framework for telecommunication services provided by PRC companies. The Telecom Regulations distinguishesbetween “basic telecommunication services” and “value-added telecommunication services.” The Telecom Regulations defines value-addedtelecommunications services as telecommunications and information services provided through public network infrastructures. Pursuant to the TelecomRegulations, commercial operators of value-added telecommunications services must first obtain an operating license from the MIIT, or its provincial levelcounterparts.44Table of Contents The Catalog of Telecommunications Business, or the Catalog, which was issued as an attachment to the Telecom Regulations and updated in June 11,2001, February 21, 2003 and December 28, 2015, further categorizes value-added telecommunication services into two classes: Class 1 value-addedtelecommunication services and Class 2 value-added telecommunication services. Information services provided via cable networks, mobile networks orinternet fall within Class 2 value-added telecommunications services.On July 3, 2017, the MIIT issued the Measures on the Administration of Telecommunications Business Operating Permits, or the Telecom LicenseMeasures, which became effective on September 1, 2017, to supplement the Telecom Regulations. The Telecom License Measures sets forth the types oflicenses required to operate value-added telecommunications services and the qualifications and procedures for obtaining such licenses. The TelecomLicense Measures also provides that an operator providing value-added services in multiple provinces is required to obtain an inter-regional license, whereasan operator providing value-added services in one province is required to obtain an intra-provincial license. Any telecommunication services operator mustconduct its business in accordance with the specifications in its license.We engage in business activities that are value-added telecommunications services as defined in the Telecom Regulations and the Catalog. Tocomply with the relevant laws and regulations, Beijing iQIYI and Shanghai Zhong Yuan have each obtained the ICP License, which will remain effectiveuntil September 8, 2021 and May 11, 2021, respectively.Regulations on Foreign Direct Investment in Value-Added Telecommunications CompaniesForeign direct investment in telecommunications companies in China is governed by the Provisions on the Administration of Foreign-InvestedTelecommunications Enterprises, which was promulgated by the State Council on December 11, 2001 and amended on September 10, 2008 and February 6,2016. These regulations require that foreign-invested value-added telecommunications enterprises in China must be established as Sino-foreign equity jointventures and that the foreign investors may acquire up to 50% equity interests in such joint ventures. In addition, a major foreign investor in a value-addedtelecommunications business in China must demonstrate a good track record and experience in operating value-added telecommunications businesses.Moreover, foreign investors that meet these requirements must obtain approvals from the MIIT and the MOFCOM, to provide value-addedtelecommunication services in China and the MIIT and the MOFCOM retain considerable discretion in granting such approvals.On July 13, 2006, the Ministry of Information Industry, or the MII, released the Notice on Strengthening the Administration of Foreign Investment inthe Operation of Value-added Telecommunications Business, or the MII Notice, pursuant to which, for any foreign investor to invest in telecommunicationsbusinesses in China, a foreign-invested telecommunications enterprise must be established and such enterprise must apply for the relevanttelecommunications business operation licenses. Furthermore, under the MII Notice, domestic telecommunications enterprises may not rent, transfer or sell atelecommunications business operation license to foreign investors in any form, and they may not provide any resources, premises, facilities and otherassistance in any form to foreign investors for their illegal operation of any telecommunications business in China. In addition, under the MII Notice, theinternet domain names and registered trademarks used by a value-added telecommunication service operator shall be legally owned by such operator or itsshareholders.Furthermore, the Guidance Catalog of Industries for Foreign Investment, or the Foreign Investment Catalog, the latest version of which waspromulgated jointly by MOFCOM and the National Development and Reform Commission, or the NDRC, on June 28, 2017 and became effective on July 28,2017, classifies businesses into three categories with regard to foreign investment: (i) “encouraged”, (ii) “restricted”, and (iii) “prohibited”. The latter twocategories are included in the negative list, which was first introduced into the Foreign Investment Catalog in 2017, and listed, in a unified manner, therestrictive measures for the entry of foreign investment. On June 28, 2018, MOFCOM and NDRC jointly promulgated the Special Administrative Measures(Negative List 2018) for Foreign Investment Access, or the Special Administrative Measures, which replaced the negative list attached to the ForeignInvestment Catalog in 2017. Industries that are not listed in the Foreign Investment Catalog or the Special Administrative Measures are permitted areas forforeign investments, and are generally open to foreign investment unless specifically restricted by other PRC regulations. Our business falls under value-added telecommunications services, which are listed under the Special Administrative Measures.In view of these restrictions on foreign direct investment in value-added telecommunications services and certain other types of businesses underwhich our business may fall, including internet culture services, internet audio-video program services and radio/television programs production andoperation business, we have established various domestic consolidated affiliated entities to engage in value-added telecommunications services. For adetailed discussion of our consolidated affiliated entities, see “Item 4. Information on the Company—C. Organizational Structure.” Due to the lack ofinterpretative guidance from the relevant PRC governmental authorities, there are uncertainties regarding whether PRC governmental authorities wouldconsider our corporate structure and contractual arrangements to constitute foreign ownership of a value-added telecommunications business. See “Item 3.Key Information — D. Risk Factors—Risks Related to Our Corporate Structure—If the PRC government finds that the agreements that establish the structurefor operating certain of our operations in China do not comply with PRC regulations relating to the relevant industries, or if these regulations or theinterpretation of existing regulations change in the future, we could be subject to severe45Table of Contents penalties or be forced to relinquish our interests in those operations.” In order to comply with PRC regulatory requirements, we operate a substantial portionof our business through our consolidated affiliated entities, which we have contractual relationships with but we do not have actual ownership interests in. Ifour current ownership structure is found to be in violation of current or future PRC laws, rules or regulations regarding the legality of foreign investment invalue-added telecommunications services and other types of businesses on which foreign investment is restricted or prohibited, we could be subject to severepenalties.Regulations on Internet Content ProvidersThe Administrative Measures on Internet Information Services, or the Internet Content Measures, which was promulgated by the State Council onSeptember 25, 2000 and amended on January 8, 2011, set out guidelines on the provision of internet information services. The Internet Content Measuresspecifies that internet information services regarding news, publications, education, medical and health care, pharmacy and medical appliances, among otherthings, are required to be examined, approved and regulated by the relevant authorities. Internet information providers are prohibited from providing servicesbeyond those included in the scope of their licenses or filings. Furthermore, the Internet Content Measures specifies a list of prohibited content. Internetinformation providers are prohibited from producing, copying, publishing or distributing information that is humiliating or defamatory to others or thatinfringes the legal rights of others. Internet information providers that violate such prohibition may face criminal charges or administrative sanctions. Internetinformation providers must monitor and control the information posted on their websites. If any prohibited content is found, they must remove the contentimmediately, keep a record of such content and report to the relevant authorities.The Internet Content Measures classifies internet information services into commercial internet information services and non-commercial internetinformation services. Commercial internet information services refer to services that provide information or services to internet users with charge. A providerof commercial internet information services must obtain an ICP License. As a provider of commercial internet information services, Beijing iQIYI andShanghai Zhong Yuan have each obtained an ICP License, which will remain effective until September 8, 2021 and May 11, 2021, respectively.Regulations on Internet Audio-video Program ServicesOn December 20, 2007, the MII and the SARFT, jointly issued the Administrative Provisions for the Internet Audio-Video Program Service, or theAudio-video Program Provisions, which came into effect on January 31, 2008 and was amended on August 28, 2015. The Audio-video Program Provisionsdefines “internet audio-video program services” as producing, editing and integrating of audio-video programs, supplying audio-video programs to thepublic via the internet, and providing audio-video programs uploading and transmission services to a third party. Entities providing internet audio-videoprograms services must obtain an internet audio-video program transmission license. Applicants for such licenses shall be state-owned or state-controlledentities unless an internet audio-video program transmission license has been obtained prior to the effectiveness of the Audio-video Program Provisions inaccordance with the then-in-effect laws and regulations. In addition, foreign-invested enterprises are not allowed to engage in the above-mentioned services.According to the Audio-video Program Provisions and other relevant laws and regulations, audio-video programs provided by the entities supplying Internetaudio-video program services shall not contain any illegal content or other content prohibited by the laws and regulations, such as any content against thebasic principles in the PRC Constitution, any content that damages the sovereignty of the country or national security, and any content that disturbs socialorder or undermine social stability. An audio-video program that has already been broadcast shall be retained in full for at least 60 days. Movies, televisionprograms and other media content used as Internet audio-video programs shall comply with relevant administrative regulations on programs broadcaststhrough radio, movie and television channels. Entities providing services related to Internet audio-video programs shall immediately delete the audio-videoprograms violating laws and regulations, keep relevant records, report relevant authorities and implement other regulatory requirements.The Categories of the Internet Audio-Video Program Services, or the Audio-video Program Categories, promulgated by SAPPRFT on March 10, 2017,classifies internet audio/video programs into four categories: (I) Category I internet audio/video program service, which is carried out with a form of radiostation or television station; (II) Category II internet audio/video program service, including (a) re-broadcasting service of current political news audio/videoprograms; (b) hosting, interviewing, reporting and commenting service of arts, entertainment, technology, finance and economics, sports, education and otherspecialized audio/video programs; (c) producing (interviewing not included) and broadcasting service of arts, entertainment, technology, finance andeconomics, sports, education and other specialized audio/video programs; (d) producing and broadcasting service of internet films/dramas; (e) aggregatingand broadcasting service of films, television dramas and cartoons; (f) aggregating and broadcasting service of arts, entertainment, technology, finance andeconomics, sports, education and other specialized audio/video programs; and (g) live audio/video broadcasting service of cultural activities of commonsocial organizations, sport events or other organization activities; and (III) Category III internet audio/video program service, including (a) aggregatingservice of online audio/video contents, and (b) re-broadcasting service of the audio/video programs uploaded by internet users; and (IV) Category IV internetaudio/video program service, including (a) re-broadcasting of the radio/television program channels; (b) re-broadcasting of internet audio/video programchannels; and (c) re-broadcasting of live internet-based audio/video programs.On May 27, 2016, the SAPPRFT issued the Notice on Relevant Issues concerning Implementing the Approval Works of Upgrading Mobile InternetAudio-Video Program Service, or the Mobile Audio-Video Program Notice. The Mobile Audio-Video46Table of Contents Program Notice provides that the mobile Internet audio-video program services shall be deemed Internet audio-video program service. Entities which haveobtained the approvals to provide the Internet audio-video program services may use mobile WAP websites or mobile applications to provide audio-videoprogram services. Entities with regulatory approvals may operate mobile applications to provide the audio-video program services The types of the programsshall be within the permitted scope as provided in the licenses and such mobile applications shall be filed with the NRTA and/or SFB.On November 4, 2016, the State Internet Information Office issued the Administrative Regulations on Online Live-broadcasting Services, or theOnline Live-broadcasting Regulations, which came into effect on December 1, 2016. According to the Online Live-broadcasting Regulations, whenproviding internet news information services, both online live-broadcasting service providers and online live-broadcasting publishers must obtain therelevant licenses for providing internet news information service and may only carry out internet news information services within the scope of their licenses.All online live-broadcasting service providers (whether or not providing internet news information) must take certain actions to operate their services,including establishing platforms for monitoring live-broadcasting content.On March 16, 2018, the SAPPRFT issued the Notice on Further Regulating the Transmission Orders of Internet Audio-video Programs, or theSAPPRFT Notice No. 21. According to the SAPPRFT Notice No. 21, online platforms shall not illegally capture, edit, or reprogram audio-video programs,shall strengthen the administration of audio-video programs, such as online movie clips and trailers, shall strengthen the management of the naming orsponsorship of the various programs, and the relevant authorities shall strengthen their administration and supervision over online audio-video platforms, aswell as radio and television stations on content management. Among other, SAPPRFT Notice No. 21 requires that online audio-video platforms shall notproduce or disseminate programs that distort, parody or vilify classic literary works; shall not re-edit, re-dub, or re-caption the subtitles of classic literaryworks, radio and television programs, network-based original audio-video programs or intercept certain program segments and splice them into newprograms; and shall not disseminate edited pieces of works that distort the originals. Online platforms shall strictly supervise reprogramed videos uploadedby users and shall not facilitate the dissemination of defective audio-video programs. In addition, when receiving a complaint about defective programs fromcopyright owners, broadcasting agencies or producing agencies, online platforms shall immediately delete such programs.On October 31, 2018, the State Administration of Radio and Television issued the Notice on Further Strengthening the Management of Radio andTelevision and Network Audiovisual Programs (“Notice 60”). According to Notice 60, all radio and television broadcasting institutes, network audiovisualprogram service institutes and program production institutes shall stick to the right political direction and strengthen value guidance; pursue people-centeredcreative orientation to curb bad tendencies such as pursuing celebrities, pan-entertainment and so on; persist in providing high-quality content, constantlyinnovate programs, and strictly control the remuneration of guests; and strengthen the governance of TV series, network series (including network movies) topromote the benign development of the industry; shall strengthen the use and management of ratings (click-through rate) survey data and resolutely crackdown on ratings (click-through rate) forgeries, etc. Notice 60 further provides that as to main network audiovisual programs, the total remuneration of allguests in each program shall not exceed 40% of the total cost of the program, the total remuneration of main guests in each program shall not exceed 40% ofthe total remuneration of all guests, and information such as the names, salaries and cost proportion of the guests shall be reported to the State Administrationof Radio and Television before going online. Meanwhile, the total remuneration of all actors of each TV series and network series (including networkmovies) shall not exceed 40% of the total cost of production, of which the total remuneration of main actors shall not exceed 70% of the total remunerationof all actors.On December 27, 2018, the State Administration of Radio and Television issued the Notice on the Upgrading of the Network Audiovisual ProgramInformation Recording System (“Notice 158”). According to the Notice 158, the State Administration of Radio and Television has added a new modulecalled "Main Network Movies and Teleplays Information Recording System" ("Recording System") in "Network Play, Micro Film and other NetworkAudiovisual Program Information Recording System". Since February 15, 2019, before the production of main network movies and teleplays (includingnetwork plays, network movies and network animations), the producers shall provide relevant information, such as name, type, content outline, budgetmaking, etc. Main network movies and teleplays shall include network series (network animations) with total investment of more than RMB5 million andnetwork movies with an investment of more than RMB 1 million. After shooting and production of main network movies and teleplays, the producers shallprovide relevant information, such as the expected broadcasting platform, amount of actual investment, actor's remuneration and so on in the RecordingSystem, and submit the finished programs to the relevant radio and television administrative departments. Main network series, network movies and networkanimations with on-line filing numbers could be broadcasted and promoted on the home pages of various audio-visual program websites, or could be used forinvestment promotion, membership recommendation, online recommendation and program optimization of audio-visual program websites.Beijing iQiyi has obtained an internet audio-video program transmission license which will remain effective until October 23, 2021, covering certainaudio-video program services as provided in category II and Shanghai Zhong Yuan has obtained an internet47Table of Contents audio-video program transmission license which will remain effective until March 23, 2020, covering certain audio-video program services as provided incategory II, category III and category IV.Regulations on Production and Operation of Radio/Television ProgramsOn July 19, 2004, the SARFT promulgated the Administrative Measures on the Production and Operation of Radio and Television Programs, or theRadio and Television Program Production Measures, which came into effect on August 20, 2004 and was amended on August 28, 2015. The Radio andTelevision Program Production Measures provides that any business that produces or operates radio or television programs must first obtain a Radio andTelevision Program Production and Operation Permit. Entities holding such permits shall conduct their business within the permitted scope as provided intheir permits. In addition, foreign-invested enterprises are not allowed to engage in the above-mentioned services. Each of Beijing iQIYI, Shanghai ZhongYuan and iQIYI Pictures has obtained a Radio and Television Program Production and Operation Permit for their respective businesses.Regulations on Online Culture AdministrationAccording to the Interim Administrative Provisions on Internet Culture, or the Internet Culture Provisions, promulgated by the Ministry of Culture, orthe MOC, on February 17, 2011, and amended on December 15, 2017 internet culture activities include: (i) production, reproduction, import, release orbroadcast of internet culture products (such as online music, online game, online performance and cultural products by certain technical means and copied tothe internet for spreading); (ii) distribution or publication of cultural products on internet; and (iii) exhibitions, competitions and other similar activitiesconcerning internet culture products. The Internet Culture Provisions further classifies internet cultural activities into commercial internet cultural activitiesand non-commercial internet cultural activities. Entities engaging in commercial internet cultural activities must apply to the relevant authorities for aNetwork Cultural Business Permit, while non-commercial cultural entities are only required to report to related culture administration authorities within 60days of the establishment of such entity. If any entity engages in commercial internet culture activities without approval, the cultural administrationauthorities or other relevant government may order such entity to cease to operate Internet culture activities as well as levying penalties includingadministrative warning, fines up to RMB30,000 and listing such entity on the cultural market blacklist to impose credit penalty in case of continued non-compliance. In addition, foreign-invested enterprises are not allowed to engage in the above-mentioned services except online music. Each of Beijing iQIYIand Shanghai Zhong Yuan has obtained a Network Cultural Business Permit from the relevant authorities.Regulations on Online Advertising ServicesOn April 24, 2015, the Standing Committee of the National People’s Congress enacted the Advertising Law of the People’s Republic of China, or theNew Advertising Law, effective on September 1, 2015 and amended on October 26, 2018. The New Advertising Law increases the potential legal liability ofadvertising services providers and strengthens regulations of false advertising. On July 4, 2016, the State Administration for Industry and Commerce, or theSAIC, issued the Interim Measures of the Administration of Online Advertising, or the SAIC Interim Measures, effective on September 1, 2016. The NewAdvertising Law and the SAIC Interim Measures require that online advertisements may not affect users’ normal internet use and internet pop-up ads mustdisplay a “close” sign prominently and ensure one-key closing of the pop-up windows. The SAIC Interim Measures provides that all online advertisementsmust be marked “Advertisement” so that viewers can easily identify them as such. Moreover, the SAIC Interim Measures treats paid search results asadvertisements that are subject to PRC advertisement laws, and requires that paid search results be conspicuously identified on search result pages asadvertisements. The New Advertising Law and SAIC Interim Measures require us to conduct more stringent examination and monitoring of our advertisersand the content of their advertisements.Regulations on Internet PublishingOn February 4, 2016, the SAPPRFT and MIIT jointly issued the Rules for the Administration for Internet Publishing Services, or the InternetPublishing Rules, which became effective on March 10, 2016, to replace the Provisional Rules for the Administration for Internet Publishing that had beenjointly issued by the SAPPRFT and the MIIT on June 27, 2002. The Internet Publishing Rules defines “internet publications” as digital works that are edited,produced, or processed to be published and provided to the public through the internet, including (i) original digital works, such as pictures, maps, games,and comics; (ii) digital works with content that is consistent with the type of content that has been published in media such as books, newspapers,periodicals, audio-visual products, and electronic publications; (iii) digital works in the form of online databases compiled by selecting, arranging, andcompiling other types of digital works; and (iv) other types of digital works identified by the SAPP. Under the Internet Publishing Rules, internet operatorsdistributing such publications via internet are required to apply for an internet publishing license with the relevant governmental authorities and for SAPPapproval before distributing internet publications. Shanghai Zhong Yuan currently holds an internet publishing license to provide the internet publicationsto the public through the internet, while Beijing iQIYI is in the process of applying for the internet publishing license.48Table of Contents Regulations on Online GamesIn September 2009, the General Administration of Press and Publication, or the GAPP, together with the National Copyright Administration, and theNational Office of Combating Pornography and Illegal Publications jointly issued the Notice on Further Strengthening on the Administration of Pre-examination and Approval of Online Game and the Examination and Approval of Imported Online Game, or the Circular 13. The Circular 13 states thatforeign investors are not permitted to invest in online game operating businesses in the PRC via wholly foreign-owned entities, Sino-foreign equity jointventures or cooperative joint ventures or to exercise control over or participate in the operation of domestic online game businesses through indirect means,such as other joint venture companies or contractual or technical arrangements. If our contractual arrangements were deemed under the Circular 13 to be an“indirect means” for foreign investors to exercise control over or participate in the operation of a domestic online game business, our contractualarrangements might be challenged by the SAPP. We are not aware of any online game companies which use the same or similar contractual arrangementshaving been challenged by the GAPP, the SAPPRFT or the SAPP as using those contractual arrangements as an “indirect means” for foreign investors toexercise control over or participate in the operation of a domestic online game business or having been penalized or ordered to terminate operations since theCircular 13 became effective. However, it is unclear whether and how the Circular 13 might be interpreted or implemented in the future. See “Key Information—D. Risk Factors—If the PRC government finds that the agreements that establish the structure for operating certain of our operations in China do notcomply with PRC regulations relating to the relevant industries, or if these regulations or the interpretation of existing regulations change in the future, wecould be subject to severe penalties or be forced to relinquish our interests in those operations.”The Interim Measures for the Administration of Online Games, or the Online Game Measures, issued by the MOC, which took effect on August 1,2010 and amended on December 15, 2017, regulates a broad range of activities related to the online games business, including the development, productionand operation of online games, the issuance of virtual currencies used for online games, and the provision of virtual currency trading services. The OnlineGame Measures provides that any entity that is engaged in online game operations must obtain a Network Cultural Business Permit, and require the contentof an imported online game to be examined and approved by the MOC prior to the game’s launch and require a domestic online game to be filed with theMOC within 30 days after its launch. The Notice of the Ministry of Culture on the Implementation of the Interim Measures for the Administration of OnlineGames, which was issued by the MOC on July 29, 2010 to implement the Online Game Measures, (i) requires online game operators to protect the interests ofonline game users and specifies that certain terms that must be included in service agreements between online game operators and the users of their onlinegames, (ii) requires content review of imported online games and filing procedures for domestic online games, (iii) emphasizes the protection of minorsplaying online games, and (iv) requests online game operators to promote real-name registration by their game users.Regulations on E-CommerceThe Standing Committee of the National People’s Congress enacted the PRC E-Commerce Law on August 31, 2018, which will be effective onJanuary 1, 2019. Under the PRC E-Commerce Law, E-Commerce refers to operating activities of selling goods or providing services through the internet orother information networks. The PRC E-Commerce Law generally applies to: (i) platform operators, which refer to legal persons or unincorporatedorganizations that provide network places of business, transaction matching, information release and other services to enable the transaction parties to carryout independent transaction activities; (ii) operators on the platform, which refer to e-commerce operators that sell goods or provide services to customersthrough e-commerce platforms; and (iii) other e-commerce operators that sell goods or provide services through self-established websites or other networkservices. The PRC E-Commerce Law also provides rules in relation to e-commerce contracts, dispute settlements, e-commerce development as well as legalliabilities involved in e-commerce.Regulations on Information Security, Censorship and PrivacyThe Standing Committee of the National People’s Congress, China’s national legislative body, enacted the Decisions on the Maintenance of InternetSecurity on December 28, 2000 and amended them on August 27, 2009 that may subject persons to criminal liabilities in China for any attempt to use theinternet to: (i) gain improper entry to a computer or system of strategic importance; (ii) disseminate politically disruptive information; (iii) leak state secrets;(iv) spread false commercial information or (v) infringe upon intellectual property rights. In 1997, the Ministry of Public Security issued the AdministrationMeasures on the Security Protection of Computer Information Network with International Connections which was amended in 2011 and prohibits using theinternet to leak state secrets or to spread socially destabilizing materials. If an ICP license holder violates these measures, the PRC government may revoke itsICP license and shut down its websites. Pursuant to the Ninth Amendment to the Criminal Law issued by the Standing Committee of the National People’sCongress on August 29, 2015, effective on November 1, 2015, any ICP provider that fails to fulfill the obligations related to internet information security asrequired by applicable laws and refuses to take corrective measures, will be subject to criminal liability for (i) any large-scale dissemination of illegalinformation; (ii) any severe effect due to the leakage of users’ personal information; (iii) any serious loss of evidence of criminal activities; or (iv) other severesituations, and any individual or entity that (i) sells or provides personal information to others unlawfully or (ii) steals or illegally obtains any personalinformation will be subject to criminal liability in severe situations.49Table of Contents The Cybersecurity Law of the PRC, or the Cybersecurity Law, which was promulgated on November 7, 2016 by the Standing Committee of theNational People’s Congress and came into effect on June 1, 2017, provides that network operators shall meet their cyber security obligations and shall taketechnical measures and other necessary measures to protect the safety and stability of their networks. Under the Cybersecurity Law, network operators aresubject to various security protection-related obligations, including: (i) network operators shall comply with certain obligations regarding maintenance ofthe security of internet systems; (ii) network operators shall verify users’ identities before signing agreements or providing certain services such asinformation publishing or real-time communication services; (iii) when collecting or using personal information, network operators shall clearly indicate thepurposes, methods and scope of the information collection, the use of information collection, and obtain the consent of those from whom the information iscollected; (iv) network operators shall strictly preserve the privacy of user information they collect, and establish and maintain systems to protect userprivacy; (v) network operators shall strengthen management of information published by users, and when they discover information prohibited by laws andregulations from publication or dissemination, they shall immediately stop dissemination of that information, including taking measures such as deleting theinformation, preventing the information from spreading, saving relevant records, and reporting to the relevant governmental agencies.To comply with these PRC laws and regulations, we have adopted internal procedures to monitor content displayed on our website and application.However, due to the large amount of user uploaded content in addition to the PPC, we may not be able to identify all the videos or other content that mayviolate relevant laws and regulations. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Business and Industry—Videos and othercontent displayed on our platform may be found objectionable by PRC regulatory authorities and may subject us to penalties and other administrativeactions.”Regulations on Intellectual Property RightsRegulations on copyrightThe Copyright Law of the PRC, or the Copyright Law, which took effect on June 1, 1991 and was amended in 2001 and in 2010, provides thatChinese citizens, legal persons, or other organizations shall, whether published or not, own copyright in their copyrightable works, which include, amongothers, works of literature, art, natural science, social science, engineering technology and computer software. Copyright owners enjoy certain legal rights,including right of publication, right of authorship and right of reproduction. The Copyright Law as revised in 2001 extends copyright protection to Internetactivities and products disseminated over the Internet. In addition, Copyright Law provides for a voluntary registration system administered by the ChinaCopyright Protection Center, or the CPCC. According to the Copyright Law, an infringer of the copyrights shall be subject to various civil liabilities, whichinclude ceasing infringement activities, apologizing to the copyright owners and compensating the loss of copyright owner. Infringers of copyright may alsosubject to fines and/or administrative or criminal liabilities in severe situations.The Computer Software Copyright Registration Measures, or the Software Copyright Measures, promulgated by the National CopyrightAdministration on April 6, 1992 and amended on May 26, 2000 and February 20, 2002, regulates registrations of software copyright, exclusive licensingcontracts for software copyright and assignment agreements. The National Copyright Administration, or the NCA administers software copyright registrationand the CPCC, is designated as the software registration authority. The CPCC shall grant registration certificates to the Computer Software Copyrightsapplicants which meet the requirements of both the Software Copyright Measures and the Computer Software Protection Regulations (Revised in 2013).The Provisions of the Supreme People’s Court on Certain Issues Related to the Application of Law in the Trial of Civil Cases Involving Disputes onInfringement of the Information Network Dissemination Rights specifies that disseminating works, performances or audio-video products by the internetusers or the internet service providers via the internet without the permission of the copyright owners shall be deemed to have infringed the right ofdissemination of the copyright owner.The Measures for Administrative Protection of Copyright Related to Internet, which was jointly promulgated by the NCA and the MIIT on April 29,2005 and became effective on May 30, 2005, provides that upon receipt of an infringement notice from a legitimate copyright holder, an ICP operator musttake remedial actions immediately by removing or disabling access to the infringing content. If an ICP operator knowingly transmits infringing content orfails to take remedial actions after receipt of a notice of infringement that harms public interest, the ICP operator could be subject to administrative penalties,including an order to cease infringing activities, confiscation by the authorities of all income derived from the infringement activities, or payment of fines.On May 18, 2006, the State Council promulgated the Regulations on the Protection of the Right to Network Dissemination of Information (asamended in 2013). Under these regulations, an owner of the network dissemination rights with respect to written works, performance or audio or videorecordings who believes that information storage, search or link services provided by an Internet service provider infringe his or her rights may require thatthe Internet service provider delete, or disconnect the links to, such works or recordings.As of December 31, 2018, we have registered 289 software copyrights in the PRC.50Table of Contents Patent lawAccording to the Patent Law of the PRC (Revised in 2008), the State Intellectual Property Office is responsible for administering patent law in thePRC. The patent administration departments of provincial, autonomous region or municipal governments are responsible for administering patent law withintheir respective jurisdictions. The Chinese patent system adopts a first-to-file principle, which means that when more than one person file different patentapplications for the same invention, only the person who files the application first is entitled to obtain a patent of the invention. To be patentable, aninvention or a utility model must meet three criteria: novelty, inventiveness and practicability. A patent is valid for twenty years in the case of an inventionand ten years in the case of utility models and designs. As of December 31, 2018, we have applied for approximately 5,384 patents in the PRC, among which2,318 have been registered.Trademark lawTrademarks are protected by the Trademark Law of the PRC (Revised in 2013) which was adopted in 1982 and subsequently amended in 1993, 2001and 2013 respectively as well as by the Implementation Regulations of the PRC Trademark Law adopted by the State Council in 2002 and as most recentlyamended on April 29, 2014. The Trademark Office of the State Administration for Market Regulation of the PRC handles trademark registrations. TheTrademark Office grants a ten-year term to registered trademarks and the term may be renewed for another ten-year period upon request by the trademarkowner. A trademark registrant may license its registered trademarks to another party by entering into trademark license agreements, which must be filed withthe Trademark Office for its record. As with patents, the Trademark Law has adopted a first-to-file principle with respect to trademark registration. If atrademark applied for is identical or similar to another trademark which has already been registered or subject to a preliminary examination and approval foruse on the same or similar kinds of products or services, such trademark application may be rejected. Any person applying for the registration of a trademarkmay not injure existing trademark rights first obtained by others, nor may any person register in advance a trademark that has already been used by anotherparty and has already gained a “sufficient degree of reputation” through such party’s use. As of December 31, 2018, we have applied for registration of 4,408trademarks with the Trademark Office of the State Administration for Market Regulation of the PRC, among which 2,669 have been registered.Regulations on domain namesThe MIIT promulgated the Measures on Administration of Internet Domain Names, or the Domain Name Measures, on August 24, 2017, which tookeffect on November 1, 2017 and replaced the Administrative Measures on China Internet Domain Names promulgated by MII on November 5, 2004.According to the Domain Name Measures, the MIIT is in charge of the administration of PRC internet domain names. The domain name registration follows afirst-to-file principle. Applicants for registration of domain names shall provide the true, accurate and complete information of their identities to domainname registration service institutions. The applicants will become the holder of such domain names upon the completion of the registration procedure. As ofDecember 31, 2018, we have registered 117 domain names in the PRC.Regulations on Foreign ExchangeGeneral administration of foreign exchangeUnder the PRC Foreign Currency Administration Rules promulgated on January 29, 1996 and most recently amended on August 5, 2008 and variousregulations issued by the SAFE and other relevant PRC government authorities, Renminbi is convertible into other currencies for current account items, suchas trade-related receipts and payments and payment of interest and dividends. The conversion of Renminbi into other currencies and remittance of theconverted foreign currency outside the PRC for of capital account items, such as direct equity investments, loans and repatriation of investment, requires theprior approval from the SAFE or its local office.Payments for transactions that take place within the PRC must be made in Renminbi. Unless otherwise approved, PRC companies may not repatriateforeign currency payments received from abroad or retain the same abroad. Foreign-invested enterprises may retain foreign exchange in accounts withdesignated foreign exchange banks under the current account items subject to a cap set by the SAFE or its local office. Foreign exchange proceeds under thecurrent accounts may be either retained or sold to a financial institution engaged in settlement and sale of foreign exchange pursuant to relevant SAFE rulesand regulations. For foreign exchange proceeds under the capital accounts, approval from the SAFE is generally required for the retention or sale of suchproceeds to a financial institution engaged in settlement and sale of foreign exchange.51Table of Contents Pursuant to the Circular of the SAFE on Further Improving and Adjusting Foreign Exchange Administration Policies for Direct Investment, or theSAFE Circular No. 59 promulgated by SAFE on November 19, 2012, which became effective on December 17, 2012 and was further amended on May 4,2015 and on October 10, 2018, approval is not required for opening a foreign exchange account and depositing foreign exchange into the accounts relatingto the direct investments. SAFE Circular No. 59 also simplified foreign exchange-related registration required for the foreign investors to acquire the equityinterests of Chinese companies and further improve the administration on foreign exchange settlement for foreign-invested enterprises.Pursuant to the Circular on Further Simplifying and Improving the Foreign Currency Management Policy on Direct Investment, or the SAFE CircularNo. 13, effective from June 1, 2015, which cancels the administrative approvals of foreign exchange registration of direct domestic investment and directoverseas investment and simplifies the procedure of foreign exchange-related registration, the investors shall register with banks for direct domesticinvestment and direct overseas investment.The Circular on Reforming the Management Approach regarding the Settlement of Foreign Capital of Foreign-invested Enterprise, or the SAFECircular No. 19, which was promulgated by the SAFE on March 30, 2015 and became effective on June 1, 2015, provides that a foreign-invested enterprisemay, according to its actual business needs, settle with a bank the portion of the foreign exchange capital in its capital account for which the relevant foreignexchange administration has confirmed monetary capital contribution rights and interests (or for which the bank has registered the injection of the monetarycapital contribution into the account). Pursuant to the SAFE Circular No.19, for the time being, foreign-invested enterprises are allowed to settle 100% oftheir foreign exchange capitals on a discretionary basis; a foreign-invested enterprise shall truthfully use its capital for its own operational purposes withinthe scope of business; where an ordinary foreign-invested enterprise makes domestic equity investment with the amount of foreign exchanges settled, theinvested enterprise shall first go through domestic re-investment registration and open a corresponding account for foreign exchange settlement pendingpayment with the foreign exchange administration or the bank at the place where it is registered.The Circular on Reforming and Regulating Policies on the Control over Foreign Exchange Settlement of Capital Accounts, or the SAFE Circular No.16, which was promulgated by the SAFE and became effective on June 9, 2016, provides that enterprises registered in the PRC may also convert their foreigndebts from foreign currency into Renminbi on self-discretionary basis. The SAFE Circular No. 16 also provides an integrated standard for conversion offoreign exchange under capital account items (including but not limited to foreign currency capital and foreign debts) on self-discretionary basis, whichapplies to all enterprises registered in the PRC.According to the Interim Measures for the Administration of Establishment and Change Filings of Foreign-invested Enterprises, which waspromulgated by the MOFCOM, became effective on July 30, 2017 and amended on June 29, 2018, the Administrative Regulations on the CompanyRegistration, which was promulgated by the State Council on June 24, 1994, became effective on July 1, 1994 and latest amended on February 6, 2016, andother laws and regulations governing the foreign invested enterprises and company registrations, the establishment of a foreign invested enterprise and anycapital increase and other major changes in a foreign invested enterprise shall be registered with the State Administration for Market Regulation, or theSAMR, which has replaced the SAIC, or its local counterparts, and shall be filed via the foreign investment comprehensive administrative system, or theFICMIS (“MOFCOM Filing”) if such foreign invested enterprise does not involve special access administrative measures prescribed by the PRC government.Based on SAFE Circular No.13 and other laws and regulations relating to foreign exchange, when setting up a new foreign-invested enterprise, theforeign invested enterprise shall register with the bank located at its registered place after obtaining the business license, and if there is any change in capitalor other changes relating to the basic information of the foreign-invested enterprise, including without limitation any increase in its registered capital or totalinvestment, the foreign invested enterprise shall register such changes with the bank located at its registered place after obtaining the approval from orcompleting the filing with competent authorities. Pursuant to the relevant foreign exchange laws and regulations, the above-mentioned foreign exchangeregistration with the banks will typically take less than four weeks upon the acceptance of the registration application.Based on the forgoing, if we intend to provide funding to our wholly foreign owned subsidiaries through capital injection at or after theirestablishment, we shall register the establishment of and any follow-on capital increase in our wholly foreign owned subsidiaries with the SAMR or its localcounterparts, file such via the FICMIS and register such with the local banks for the foreign exchange related matters.52Table of Contents Loans by the Foreign Companies to their PRC SubsidiariesA loan made by foreign investors as shareholders in a foreign invested enterprise is considered to be foreign debt in China and is regulated by variouslaws and regulations, including the Regulation of the People’s Republic of China on Foreign Exchange Administration, the Interim Provisions on theManagement of Foreign Debts, the Statistical Monitoring of Foreign Debts Tentative Provisions, the Detailed Rules for the Implementation of ProvisionalRegulations on Statistics and Supervision of External Debt, and the Administrative Measures for Registration of Foreign Debts. Under these rules andregulations, a shareholder loan in the form of foreign debt made to a PRC entity does not require the prior approval of SAFE. However, such foreign debt mustbe registered with and recorded by SAFE or its local branches within 15 business days after entering into the foreign debt contract. Pursuant to these rules andregulations, the balance of the foreign debts of a foreign invested enterprise shall not exceed the difference between the total investment and the registeredcapital of the foreign invested enterprise, or Total Investment and Registered Capital Balance.Pursuant to the Interim Provisions of the State Administration for Industry and Commerce on the Ratio of the Registered Capital to the TotalInvestment of a Sino-Foreign Equity Joint Venture Enterprise, promulgated by SAIC on February 17, 1987 and effective on March 1, 1987, with respect to aSino-foreign equity join venture, the registered capital shall be (i) no less than 7/10 of its total investment, if the total investment is US$3 million or underUS$3 million; (ii) no less than 1/2 of its total investment, if the total investment is ranging from US$3 million to US$10 million (including US$10 million),provided that the registered capital shall not be less than US$2.1 million if the total investment is less than US$4.2 million; (iii) no less than 2/5 of its totalinvestment , if the total investment is ranging from US$10 million to US$30 million (including US$30 million), provided that the registered capital shall notbe less than US$5 million if the total investment is less than US$12.5 million; and (iv) no less than 1/3 of its total investment, if the total investment exceedsUS$30 million, provided that the registered capital shall not be less than US$12 million if the total investment is less than US$36 million.On January 11, 2017, the PBOC promulgated the Notice of the People’s Bank of China on Matters concerning the Macro-Prudential Management ofFull-Covered Cross-Border Financing, or the PBOC Notice No. 9. Pursuant to the PBOC Notice No. 9, within a transition period of one year from January 11,2017, the foreign invested enterprises may adopt the currently valid foreign debt management mechanism, or Current Foreign Debt Mechanism, or themechanism as provided in the PBOC Notice No. 9, or Notice No. 9 Foreign Debt Mechanism, at their own discretion. The PBOC Notice No. 9 provides that,enterprises may conduct independent cross-border financing in RMB or foreign currencies as required. Pursuant to the PBOC Notice No. 9, the outstandingcross-border financing of an enterprise (the outstanding balance drawn, here and below) shall be calculated using a risk-weighted approach, or Risk-WeightedApproach, and shall not exceed the specified upper limit, namely: risk-weighted outstanding cross-border financing ≤ the upper limit of risk-weightedoutstanding cross-border financing. Risk-weighted outstanding cross-border financing ∑ outstanding amount of RMB and foreign currency denominatedcross-border financing * maturity risk conversion factor * type risk conversion factor + ∑ outstanding foreign currency denominated cross-border financing *exchange rate risk conversion factor. Maturity risk conversion factor shall be 1 for medium- and long-term cross-border financing with a term of more thanone year and 1.5 for short-term cross-border financing with a term of less than one year. Type risk conversion factor shall be 1 for on-balance-sheet financingand 1 for off-balance-sheet financing (contingent liabilities) for the time being. Exchange rate risk conversion factor shall be 0.5. The PBOC Notice No. 9further provides that the upper limit of risk-weighted outstanding cross-border financing for enterprises shall be 200% of its net assets, or Net Asset Limits.Enterprises shall file with SAFE in its capital item information system after entering into the relevant cross-border financing contracts and prior to threebusiness day before drawing any money from the foreign debts.Based on the foregoing, if we provide funding to our wholly foreign owned subsidiaries through shareholder loans, the balance of such loans shall notexceed the Total Investment and Registered Capital Balance and we will need to register such loans with SAFE or its local branches in the event that theCurrent Foreign Debt Mechanism applies, or the balance of such loans shall be subject to the Risk-Weighted Approach and the Net Asset Limits and we willneed to file the loans with SAFE in its information system in the event that the Notice No. 9 Mechanism applies. According to the PBOC Notice No. 9, after atransition period of one year from January 11, 2017, the PBOC and SAFE will determine the cross-border financing administration mechanism for the foreign-invested enterprises after evaluating the overall implementation of the PBOC Notice No. 9. As of the date of this annual report, neither PBOC nor SAFE haspromulgated and made public any further rules, regulations, notices or circulars in this regard. It is uncertain which mechanism will be adopted by PBOC andSAFE in the future and what statutory limits will be imposed on us when providing loans to our PRC subsidiaries.53Table of Contents Offshore investmentUnder the Circular of the SAFE on Issues Concerning the Foreign Exchange Administration over the Overseas Investment and Financing and Round-trip Investment by Domestic Residents via Special Purpose Vehicles, or the SAFE Circular 37, issued by the SAFE and effective on July 4, 2014, PRCresidents are required to register with the local SAFE branch prior to the establishment or control of an offshore special purpose vehicle, or SPV, which isdefined as offshore enterprises directly established or indirectly controlled by PRC residents for offshore equity financing of the enterprise assets or intereststhey hold in China. An amendment to registration or subsequent filing with the local SAFE branch by such PRC resident is also required if there is anychange in basic information of the offshore company or any material change with respect to the capital of the offshore company. At the same time, the SAFEhas issued the Operation Guidance for the Issues Concerning Foreign Exchange Administration over Round-trip Investment regarding the procedures forSAFE registration under the SAFE Circular 37, which became effective on July 4, 2014 as an attachment of Circular 37.Under the relevant rules, failure to comply with the registration procedures set forth in the SAFE Circular 37 may result in restrictions on the foreignexchange activities of the relevant onshore company, including the payment of dividends and other distributions to its offshore parent or affiliates, and mayalso subject relevant PRC residents to penalties under PRC foreign exchange administration regulations.Regulations on dividend distributionThe principal laws and regulations regulating the dividend distribution of dividends by foreign-invested enterprises in the PRC include the CompanyLaw of the PRC, as amended in 2004, 2005, 2013 and 2018, the Wholly Foreign-owned Enterprise Law promulgated in 1986 and amended in 2000 and 2016and its implementation regulations promulgated in 1990 and subsequently amended in 2001 and 2014, the Equity Joint Venture Law of the PRCpromulgated in 1979 and subsequently amended in 1990, 2001 and 2016 and its implementation regulations promulgated in 1983 and subsequentlyamended in 1986, 1987, 2001, 2011 and 2014, and the Cooperative Joint Venture Law of the PRC promulgated in 1988 and amended in 2000, 2016 and2017 and its implementation regulations promulgated in 1995 and amended in 2014 and 2017. Under the current regulatory regime in the PRC, foreign-invested enterprises in the PRC may pay dividends only out of their retained earnings, if any, determined in accordance with PRC accounting standards andregulations. A PRC company is required to set aside as statutory reserve funds at least 10% of its after-tax profit, until the cumulative amount of such reservefunds reaches 50% of its registered capital unless laws regarding foreign investment provide otherwise. A PRC company shall not distribute any profits untilany losses from prior fiscal years have been offset. Profits retained from prior fiscal years may be distributed together with distributable profits from thecurrent fiscal year.As of the date of this annual report, Beijing QIYI Century, Chongqing QIYI Tianxia Science & Technology Co., Ltd. and iQIYI New Media, ourwholly foreign-owned subsidiaries are in an accumulated loss position. Beijing QIYI Century, Chongqing QIYI Tianxia Science & Technology Co., Ltd. andiQIYI New Media have not and will not be able to pay dividends to our offshore entities until they generate accumulated profits and meet the requirementsfor statutory reserve funds.Regulations on TaxationEnterprise Income TaxOn March 16, 2007, the Standing Committee of the National People’s Congress promulgated the Law of the PRC on Enterprise Income Tax, or the EITLaw, which was amended on February 24, 2017 and December 29, 2018. On December 6, 2007, the State Council enacted the Regulations for theImplementation of the Law on Enterprise Income Tax, which came into effect on January 1, 2008. Under the EIT Law and its implementing regulations, bothresident enterprises and non-resident enterprises are subject to tax in the PRC. Resident enterprises are defined as enterprises that are established in China inaccordance with PRC laws, or that are established in accordance with the laws of foreign countries but are actually or in effect controlled from within thePRC. Non-resident enterprises are defined as enterprises that are organized under the laws of foreign countries and whose actual management is conductedoutside the PRC, but have established institutions or premises in the PRC, or have no such established institutions or premises but have income generatedfrom inside the PRC. Under the EIT Law and relevant implementing regulations, a uniform corporate income tax rate of 25% is applied. However, if non-resident enterprises have not formed permanent establishments or premises in the PRC, or if they have formed permanent establishment or premises in thePRC but there is no actual relationship between the relevant income derived in the PRC and the established institutions or premises set up by them, enterpriseincome tax is set at the rate of 10% with respect to their income sourced from inside the PRC.54Table of Contents Value-added TaxThe Provisional Regulations of the PRC on Value-added Tax were promulgated by the State Council on December 13, 1993 and came into effect onJanuary 1, 1994 which were subsequently amended on November 10, 2008 and came into effect on January 1, 2009 and most recently amended on February6, 2016 and November 19, 2017. The Detailed Rules for the Implementation of the Provisional Regulations of the PRC on Value-added Tax (Revised in2011) was promulgated by the Ministry of Finance on December 25, 1993 and subsequently amended on December 15, 2008 and October 28, 2011, orcollectively, VAT Law. On November 19, 2017, the State Council promulgated The Decisions on Abolishing the Provisional Regulations of the PRC onBusiness Tax and Amending the Provisional Regulations of the PRC on Value-added Tax, or Order 691. According to the VAT Law and Order 691, allenterprises and individuals engaged in the sale of goods, the provision of processing, repair and replacement services, sales of services, intangible assets, realproperty and the importation of goods within the territory of the PRC are the taxpayers of VAT. The VAT tax rates generally applicable are simplified as 17%,11%, 6% and 0%, and the VAT tax rate applicable to the small-scale taxpayers is 3%. The Notice of the Ministry of Finance and the SAT on Adjusting Value-added Tax Rates, or the Notice, was promulgated on April 4, 2018 and came into effect on May 1, 2018. According to the Notice, the VAT tax rate of 17%and 11% are changed into 16% and 10%, respectively.As of the date of this annual report, our PRC subsidiaries and consolidated affiliated entities are generally subject to 3%, 6%, 10% or 16% VAT rate.Dividend Withholding TaxThe EIT Law provides that since January 1, 2008, an income tax rate of 10% will normally be applicable to dividends declared to non-PRC residentinvestors which do not have an establishment or place of business in the PRC, or which have such establishment or place of business but the relevant incomeis not effectively connected with the establishment or place of business, to the extent such dividends are derived from sources within the PRC.Pursuant to an Arrangement Between the Mainland of China and the Hong Kong Special Administrative Region for the Avoidance of DoubleTaxation and the Prevention of Fiscal Evasion with Respect to Taxes on Incomes, or the Double Tax Avoidance Arrangement, and other applicable PRClaws, if a Hong Kong resident enterprise is determined by the competent PRC tax authority to have satisfied the relevant conditions and requirements undersuch Double Tax Avoidance Arrangement and other applicable laws, the 10% withholding tax on the dividends the Hong Kong resident enterprise receivesfrom a PRC resident enterprise may be reduced to 5%. However, based on the Circular on Certain Issues with Respect to the Enforcement of DividendProvisions in Tax Treaties, or the SAT Circular 81, issued on February 20, 2009 by the SAT, if the relevant PRC tax authorities determine, in their discretion,that a company benefits from such reduced income tax rate due to a structure or arrangement that is primarily tax-driven, such PRC tax authorities may adjustthe preferential tax treatment. According to the Circular on Several Questions regarding the “Beneficial Owner” in Tax Treaties, which was issued onFebruary 3, 2018 by the SAT and will take effect on April 1, 2018, when determining the applicant’s status of the “beneficial owner” regarding tax treatmentsin connection with dividends, interests or royalties in the tax treaties, several factors, including without limitation, whether the applicant is obligated to paymore than 50% of his or her income in twelve months to residents in third country or region, whether the business operated by the applicant constitutes theactual business activities, and whether the counterparty country or region to the tax treaties does not levy any tax or grant tax exemption on relevant incomesor levy tax at an extremely low rate, will be taken into account, and it will be analyzed according to the actual circumstances of the specific cases. Thiscircular further provides that applicants who intend to prove his or her status of the “beneficial owner” shall submit the relevant documents to the relevant taxbureau according to the Announcement on Issuing the Measures for the Administration of Non-Resident Taxpayers’ Enjoyment of the Treatment under TaxAgreements.Tax on Indirect TransferOn February 3, 2015, the SAT issued the Circular on Issues of Enterprise Income Tax on Indirect Transfers of Assets by Non-PRC ResidentEnterprises, or Circular 7. Pursuant to Circular 7, an “indirect transfer” of assets, including equity interests in a PRC resident enterprise, by non-PRC residententerprises, may be recharacterized and treated as a direct transfer of PRC taxable assets, if such arrangement does not have a reasonable commercial purposeand was established for the purpose of avoiding payment of PRC enterprise income tax. As a result, gains derived from such indirect transfer may be subjectto PRC enterprise income tax. When determining whether there is a “reasonable commercial purpose” of the transaction arrangement, features to be taken intoconsideration include, inter alia, whether the main value of the equity interest of the relevant offshore enterprise derives directly or indirectly from PRCtaxable assets; whether the assets of the relevant offshore enterprise mainly consists of direct or indirect investment in China or if its income is mainly derivedfrom China; and whether the offshore enterprise and its subsidiaries directly or indirectly holding PRC taxable assets have real commercial nature which isevidenced by their actual function and risk exposure. According to Circular 7, where the payor fails to withhold any or sufficient tax, the transferor shalldeclare and pay such tax to the tax authority by itself within the statutory time limit. Late payment of applicable tax will subject the transferor to defaultinterest. Circular 7 does not apply to transactions of sale of shares by investors through a public stock exchange where such shares were acquired on a55Table of Contents public stock exchange. On October 17, 2017, the SAT issued the Circular on Issues of Tax Withholding regarding Non-PRC Resident Enterprise Income Tax,or SAT Circular 37, which further elaborates the relevant implemental rules regarding the calculation, reporting and payment obligations of the withholdingtax by the non-resident enterprises. Nonetheless, there remain uncertainties as to the interpretation and application of Circular 7. Circular 7 may bedetermined by the tax authorities to be applicable to our offshore transactions or sale of our shares or those of our offshore subsidiaries where non-residententerprises, being the transferors, were involved.Regulations on Employment and Social WelfareLabor Contract LawThe Labor Contract Law of the PRC, or the Labor Contract Law, which took effect on January 1, 2008 and was amended on December 28, 2012, isprimarily aimed at regulating rights and obligations of employer and employee relationships, including the establishment, performance and termination oflabor contracts. Pursuant to the Labor Contract Law, labor contracts shall be concluded in writing if labor relationships are to be or have been establishedbetween employers and the employees. Employers are prohibited from forcing employees to work above certain time limit and employers shall payemployees for overtime work in accordance to national regulations. In addition, employee wages shall be no lower than local standards on minimum wagesand shall be paid to employees timely.Social Insurance and Housing FundAs required under the Regulation of Insurance for Labor Injury implemented on January 1, 2004 and amended in 2010, the Provisional Measures forMaternity Insurance of Employees of Corporations implemented on January 1, 1995, the Decisions on the Establishment of a Unified Program for Old-AgedPension Insurance of the State Council issued on July 16, 1997, the Decisions on the Establishment of the Medical Insurance Program for Urban Workers ofthe State Council promulgated on December 14, 1998, the Unemployment Insurance Measures promulgated on January 22, 1999 and the Social InsuranceLaw of the PRC implemented on July 1, 2011, employers are required to provide their employees in the PRC with welfare benefits covering pensioninsurance, unemployment insurance, maternity insurance, labor injury insurance and medical insurance.In accordance with the Regulations on the Management of Housing Fund which was promulgated by the State Council in 1999 and amended in 2002,employers must register at the designated administrative centers and open bank accounts for depositing employees’ housing funds. Employer and employeeare also required to pay and deposit housing funds, with an amount no less than 5% of the monthly average salary of the employee in the preceding year infull and on time. See “Item 3. Key Information — D. Risk Factors—Risks Related to Doing Business in China—The enforcement of the PRC Labor ContractLaw and other labor-related regulations in the PRC may adversely affect our business and results of operations.”Employee Stock Incentive PlanPursuant to the Notice of Issues Related to the Foreign Exchange Administration for Domestic Individuals Participating in Stock Incentive Plan ofOverseas Listed Company, or Circular 7, which was issued by the SAFE on February 15, 2012, employees, directors, supervisors, and other seniormanagement who participate in any stock incentive plan of an publicly-listed overseas company and who are PRC citizens or non-PRC citizens residing inChina for a continuous period of no less than one year, subject to a few exceptions, are required to register with SAFE through a qualified domestic agent,which may be a PRC subsidiary of such overseas listed company, and complete certain other procedures.In addition, the SAT has issued certain circulars concerning employee stock options and restricted shares. Under these circulars, employees working inthe PRC who exercise stock options or are granted restricted shares will be subject to PRC individual income tax. The PRC subsidiaries of an overseas listedcompany are required to file documents related to employee stock options and restricted shares with relevant tax authorities and to withhold individualincome taxes of employees who exercise their stock option or purchase restricted shares. If the employees fail to pay or the PRC subsidiaries fail to withholdincome tax in accordance with relevant laws and regulations, the PRC subsidiaries may face sanctions imposed by the tax authorities or other PRCgovernmental authorities.M&A Rules and Overseas ListingOn August 8, 2006, six PRC governmental and regulatory agencies, including MOFCOM and the China Securities Regulatory Commission, or theCSRC, promulgated the Rules on Acquisition of Domestic Enterprises by Foreign Investors, or the M&A Rules, governing the mergers and acquisitions ofdomestic enterprises by foreign investors that became effective on September 8, 2006 and was revised on June 22, 2009. The M&A Rules, among otherthings, requires that if an overseas company established or controlled by PRC companies or individuals, or PRC Citizens, intends to acquire equity interestsor assets of any other PRC domestic company affiliated with the PRC Citizens, such acquisition must be submitted to the MOFCOM for approval. The M&ARules also requires that an offshore SPV formed for overseas listing purposes and controlled directly or indirectly by the PRC Citizens shall obtain theapproval of the CSRC prior to overseas listing and trading of such SPV’s securities on an overseas stock exchange.56Table of Contents C.Organizational StructureThe following diagram illustrates our current corporate structure, which include our significant subsidiaries and consolidated affiliated entities as ofthe date of this annual report: iQIYI, Inc. (Cayman Islands) 100% IQIYI Film Group Limited (Cayman Islands) 100% IQIYI Media Limited (Cayman Islands) 100% Qiyi.com HK Limited (HK) 100% Skymoons Inc. (Cayman Islands) 100% IQIYI Film Group HK Limited (HK) 80% Magic Prime Group Limited (BVI) 100% Special (Hong Kong) Co., Ltd. (HK) 100% Beijing iQIYI New Media Science & Technology Co., Ltd. (WFOE) 100% Beijing QIYI Century Science & Technology Co., Ltd. (WFOE) 100% Chongqing QIYI Tianxia Science & Technology Co., Ltd. (WFOE) Offshore Onshore Beijing iQIYI Cinema Management Co., Ltd.(1) iQIYI Pictures (Beijing) Co., Ltd.(2) Shanghai iQIYI Culture Media Co., Ltd.(3) Beijing iQIYI Science & Technology Co., Ltd.(4) Shanghai Zhong Yuan Network Co., Ltd.(5) 99.99% 0.01% Chengdu Skymoons Digital Entertainment Co., Ltd. 100% Tianjin Skymoons Interactive Co., Ltd. For details of contractual arrangements, see " — Contractual Arrangements with theConsolidated Affiliated Entities and Their Respective Shareholders."Equity interest. Notes(1)The shareholders of Beijing iQIYI Cinema are Dr. Yu Gong, our founder, director and chief executive officer, and Mr. Xianghua Yang, our senior vicepresident, each holding 50% of equity interest.(2)The shareholders of iQIYI Pictures are Dr. Yu Gong and Mr. Ning Ya, senior vice president of the company and president of iQIYI Pictures, eachholding 50% of equity interest.57Table of Contents (3)The shareholders of Shanghai iQIYI are Dr. Yu Gong and Mr. Xiaohua Geng, our senior vice president, each holding 50% of equity interest.(4)The shareholder of Beijing iQIYI is Mr. Xiaohua Geng, holding 100% of equity interest.(5)The shareholder of Shanghai Zhong Yuan is Dr. Yu Gong, holding 100% of equity interest. Contractual Arrangements with the Consolidated Affiliated Entities and Their Respective ShareholdersCurrent PRC laws and regulations impose certain restrictions or prohibitions on foreign ownership of companies that engage in value-addedtelecommunication services, Internet audio-video program services and certain other businesses. We are a company registered in the Cayman Islands. BeijingQIYI Century and iQIYI New Media, our PRC subsidiaries, are considered foreign-invested enterprises. To comply with PRC laws and regulations, weprimarily conduct our business in China through Beijing iQIYI, Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Beijing iQIYI Cinema, ourconsolidated affiliated entities in the PRC, based on a series of contractual arrangements by and among Beijing QIYI Century, iQIYI New Media, ourconsolidated affiliated entities and their shareholders.The following is a summary of the currently effective contractual arrangements among Beijing QIYI Century, Beijing iQIYI, Beijing iQIYI’sshareholders and iQIYI, Inc.Loan AgreementPursuant to the amended and restated loan agreement dated January 30, 2013 between Beijing QIYI Century and Mr. Xiaohua Geng, the soleshareholder of Beijing iQIYI, Beijing QIYI Century made loans in an aggregate amount of RMB27 million to Mr. Geng for the acquisition and capitalizationof Beijing iQIYI. Pursuant to the amended and restated loan agreement, Mr. Geng can only repay the loans by the sale of all his equity interest in BeijingiQIYI to iQIYI, Inc. insofar as permitted under PRC law and pay all of the proceeds from sale of such equity interests to iQIYI, Inc. In the event that Mr. Gengsells his equity interests in Beijing iQIYI to iQIYI, Inc. with a price equivalent to or less than the amount of the principal, the loans will be interest free. If theprice is higher than the amount of the principal, the excess amount will be paid to Beijing QIYI Century as the loan interest to or cost for capital occupancyto the extent allowed under PRC law. The loan maturity date is June 23, 2021 unless otherwise decided by Beijing QIYI Century.Share Pledge AgreementPursuant to the amended and restated equity pledge agreement dated January 30, 2013, Mr. Xiaohua Geng has pledged all of his equity interest inBeijing iQIYI to guarantee his and Beijing iQIYI’s performance of his obligations under, where applicable, the amended and restated exclusive technologyconsulting and services agreement and the amended and restated loan agreement. If Beijing iQIYI or Mr. Geng breach their contractual obligations underthese agreements, Beijing QIYI Century, as pledgee, will have the right to dispose of the pledged equity interests. Mr. Geng agrees that, during the term of theequity pledge agreements, he will not dispose of the pledged equity interests or create or allow any encumbrance on the pledged equity interests, and he alsoagrees that Beijing QIYI Century’s rights relating to the equity pledge should not be prejudiced by the legal actions of Mr. Geng, his successor or hisassignee. During the term of the amended and restated equity pledge agreement, Beijing QIYI Century has the right to receive all of the dividends and profitsdistributed on the pledged equity. The amended and restated equity pledge agreement will terminate on the date when Beijing iQIYI and Mr. Geng havecompleted all their obligations under the amended and restated exclusive technology consulting and services agreement and the amended and restated loanagreement unless otherwise unilaterally terminated by Beijing QIYI Century.Exclusive Purchase Option AgreementPursuant to the amended and restated exclusive purchase option agreement dated January 30, 2013 by and among iQIYI, Inc., Beijing QIYI Century,Beijing iQIYI, and Mr. Xiaohua Geng, Mr. Geng irrevocably grants iQIYI, Inc. or its designee an exclusive option to purchase at its discretion, to the extentpermitted under PRC law, all or part of his equity interests in Beijing iQIYI. In addition, the purchase price should equal the amount that Mr. Gengcontributed to Beijing iQIYI as registered capital for the equity interest to be purchased, or be the lowest price permitted by applicable PRC law. If anydividends or assets of other form were distributed, such dividends or distributions, including the purchase consideration received if the exclusive purchaseoption is exercised, will have to be repaid by Mr. Geng to iQIYI, Inc. Without the prior written consent of iQIYI, Inc., Beijing iQIYI may not amend its articlesof associate, increase or decrease the registered capital, sell or otherwise dispose of its assets or beneficial interest, create or allow any encumbrance on itsassets or other beneficial interests, provide any loans to any third parties, enter into any material contract with a value of more than RMB300,000 (exceptthose contracts entered into in the ordinary course of business), merge with or acquire any other persons or make any investments, or distribute dividends tothe shareholders. Mr. Geng agrees that, without the prior written consent of iQIYI, Inc., he will not dispose of his equity interests in Beijing iQIYI or create orallow any encumbrance on the equity interests, and will not cause Beijing iQIYI to provide any persons with any loans. The initial term of the amended andrestated exclusive purchase option agreement is ten years and can be renewed at the discretion of iQIYI, Inc.58Table of Contents Business Operation AgreementPursuant to the amended and restated business operation agreement dated January 30, 2013 by and among Beijing QIYI Century, Beijing iQIYI andMr. Xiaohua Geng, Beijing QIYI Century agrees to provide Beijing iQIYI with performance guarantees with respect to any contracts, agreements andtransactions Beijing iQIYI entered into in connection with its business. As a counter-guarantee, Beijing iQIYI agrees to offer all its account receivables andassets as collateral. The initial term of the business operation agreement is ten years and can be renewed at the discretion of Beijing QIYI Century.Business Cooperation AgreementPursuant to the business cooperation agreement, which took effect on November 23, 2011 by and between Beijing QIYI Century and Beijing iQIYI,Beijing iQIYI agrees to provide Beijing QIYI Century with services, including internet information services, online advertising and other services reasonablynecessary within the scope of Beijing QIYI Century’s business. Beijing iQIYI agrees to use, on the website it operates, technology services provided byBeijing QIYI Century, including but not limited to, P2P download and video on-demand system. As consideration for the internet information services andother services provided by Beijing iQIYI, Beijing QIYI Century agrees to pay specified service fees to Beijing iQIYI. Beijing iQIYI has the right to waive theservice fees. The term of the business cooperation agreement is ten years and can be renewed at the discretion of Beijing QIYI Century.Commitment LetterPursuant to the commitment letter dated January 30, 2013, under the condition that Beijing iQIYI remains as a consolidated affiliated entity of usunder U.S. GAAP and the relevant contractual arrangements remain in effect, iQIYI, Inc. and Beijing QIYI Century undertake to provide financial support toBeijing iQIYI for any financial loss that might affect its business operation occurred before and after the execution of the commitment letter as permitted byrelevant laws. Such financial support shall be forgiven by iQIYI, Inc. and Beijing QIYI Century. As of December 31, 2018, iQIYI has provided RMB785.8million (US$114.3 million) in financial support to Beijing iQIYI under this commitment letter, all of which has been forgiven.Shareholder Voting Rights Trust AgreementPursuant to the amended and restated shareholder voting rights trust agreement dated January 30, 2013 by and between Beijing QIYI Century and Mr.Xiaohua Geng, Mr. Geng has agreed to irrevocably entrust a person designated by Beijing QIYI Century to represent him to exercise all the voting rights andother shareholders’ rights to which he is entitled as the shareholder of Beijing iQIYI. The agreement will remain effective for as long as Mr. Geng remains theshareholder of Beijing iQIYI unless Beijing QIYI Century unilaterally terminates the agreement by written notice.Exclusive Technology Consulting and Services AgreementPursuant to the exclusive technology consulting and services agreement, which took effect on November 23, 2011 by and between Beijing QIYICentury and Beijing iQIYI, Beijing QIYI Century has the sole and exclusive right to provide specified technology consulting and services to Beijing iQIYI.Beijing iQIYI agrees to accept such services and, without the prior written consent of Beijing QIYI Century, may not accept the same or similar technologyconsulting and services provided by any third party during the term of the agreement. Beijing iQIYI agrees to pay specified service fees to Beijing QIYICentury on a quarterly basis. Beijing QIYI Century has the right to adjust the calculation basis and payment method through written confirmation, withoutthe prior consent of Beijing iQIYI. All the benefits and interests generated from the agreement, including but not limited to software copyrights, intellectualproperty rights, know-how and trade secrets, will be Beijing QIYI Century’s sole and exclusive rights. The term of the exclusive technology consulting andservices agreement is ten years and can be renewed at the discretion of Beijing QIYI Century.Trademark License AgreementPursuant to the trademark license agreement, which took effect on November 23, 2011 by and between Beijing QIYI Century and Beijing iQIYI,Beijing QIYI Century grants Beijing iQIYI trademark licenses to use the trademarks held by Beijing QIYI Century in specified areas. Beijing QIYI Centurymay not grant trademark licenses to third parties. Beijing iQIYI agrees to pay specified usage fees to Beijing QIYI Century. The term of this trademark licenseagreement is five years and is afterwards automatically renewed for one additional year each year, unless terminated by Beijing QIYI Century by writtennotice.Software Usage License AgreementPursuant to the software usage license agreement, which took effect on November 23, 2011 by and between Beijing QIYI Century and Beijing iQIYI,Beijing QIYI Century grants Beijing iQIYI non-exclusive rights to use specified software in China. Beijing iQIYI agrees not to sub-license such softwareusage rights, and agrees to pay specified usage fees to Beijing QIYI Century. The term of this software usage license agreement is five years and can berenewed at the discretion of Beijing QIYI Century. On December 2, 2016, Beijing QIYI Century executed a confirmation letter to extend the term of thesoftware usage license agreement for another five years.59Table of Contents Power of AttorneyOn January 30, 2013, Beijing QIYI Century granted iQIYI, Inc. irrevocable power of attorney under the amended and restated shareholder votingrights trust agreement. Pursuant to the irrevocable power of attorney, iQIYI, Inc. may exercise all shareholder rights during the term of the amended andrestated shareholder voting rights trust agreement and may transfer such rights to a designated third party without written notice to Beijing QIYI Century.Spousal Consent LetterThe spouse of the shareholder of Beijing iQIYI signed a spousal consent letter. Under the spousal consent letter, the signing spouse unconditionallyand irrevocably agreed that the spouse is aware of the above-mentioned loan agreement, share pledge agreement, exclusive purchase option agreement,business operation agreement, and shareholder voting rights trust agreement, and has no objection regarding the contractual arrangements aforesaid. Thesigning spouse committed not to impose any adverse assertions upon the validity of such contractual arrangement based on the existence or termination ofthe marital relationship with the relevant shareholder, or exert any impediment or adverse influence over the relevant shareholder’s performance of anycontractual arrangement or claim rights on Beijing iQIYI.The contractual arrangements by and among iQIYI, Inc., Beijing QIYI Century, Shanghai iQIYI, and the shareholders of Shanghai iQIYI, includingloan agreement, share pledge agreement, exclusive purchase option agreement, business operation agreement, commitment letter, shareholder voting rightstrust agreement, spousal consent letter and exclusive technology consulting and services agreement, are substantially the same as the correspondingcontractual arrangements discussed above.The contractual arrangements by and among iQIYI, Inc., Beijing QIYI Century, Shanghai Zhong Yuan, and the shareholder of Shanghai Zhong Yuan,including loan agreement, share pledge agreement, exclusive purchase option agreement, business operation agreement, commitment letter, shareholdervoting rights trust agreement, spousal consent letter and exclusive technology consulting and services agreement, are substantially the same as thecorresponding contractual arrangements discussed above.The contractual arrangements by and among iQIYI, Inc., iQIYI New Media, Beijing iQIYI Cinema, and the shareholders of Beijing iQIYI Cinema,including loan agreements, share pledge agreements, exclusive purchase option agreement, exclusive management consulting and business cooperationagreement, commitment letter, power of attorney and spousal consent letters, are substantially the same as the corresponding contractual arrangementsdiscussed above.The contractual arrangements by and among iQIYI, Inc., iQIYI New Media, iQIYI Pictures, and the shareholders of iQIYI Pictures, including loanagreements, share pledge agreements, exclusive purchase option agreement, exclusive management consulting and business cooperation agreement,commitment letters, power of attorney and spousal consent letter, are substantially the same as the corresponding contractual arrangements discussed above. In the opinion of Jingtian & Gongcheng, our PRC legal counsel: •the ownership structure of our consolidated affiliated entities and our wholly-foreign owned subsidiaries are in compliance with PRC laws orregulations currently in effect; and •the contractual arrangements among our wholly-foreign owned subsidiaries, consolidated affiliated entities and their respective shareholder(s),either individually or taken as a whole, are valid and legally binding upon each party to such arrangement and are enforceable against eachparty thereto in accordance with their terms, and do not contravene any PRC laws or regulations currently in effect.However, there are substantial uncertainties regarding the interpretation and application of current and future PRC laws, regulations and rules.Accordingly, the PRC regulatory authorities may in the future take a view that is contrary to the above opinion of our PRC legal counsel. We have beenfurther advised by our PRC counsel that if the PRC government finds that the agreements that establish the structure for operating our internet videostreaming business and related business do not comply with PRC government restrictions on foreign investment in internet video streaming and relatedbusinesses, we could be subject to severe penalties including being prohibited from continuing operations. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Corporate Structure—If the PRC government finds that the agreements that establish the structure for operating certain of our operationsin China do not comply with PRC regulations relating to the relevant industries, or if these regulations or the interpretation of existing regulations change inthe future, we could be subject to severe penalties or be forced to relinquish our interests in those operations.” and “Item 3. Key Information—D. Risk Factors—Risks Related to Doing Business in China—Uncertainties with respect to the PRC legal system could adversely affect us.”60Table of Contents D.Property, Plant and EquipmentOur principal executive offices are located in Beijing, China, where we lease premises of approximately 63,318 square meters. We own office premisesof approximately 17,570 square meters in Shanghai. We also lease offices in Shanghai, Chongqing and various other cities, with an aggregate area ofapproximately 26,580 square meters. We lease our premises from unrelated third parties. Below is a summary of the term of each of our current leases, and weplan to renew most of these leases when they expire: Leased properties Term Area (square meters) Beijing 0.5, 1, 2, 3, 4, 6 and 20 years 63,318 Shanghai 1, 4 and 20 years 3,019 Chongqing 2, 3 and 5 years 8,913 Others 1, 2, 3 and 5 years 14,649 Total 89,899 Our main IT infrastructure include internet data centers (IDC) and content delivery networks (CDN). We lease IDC facilities from China Telecom,China Unicom and China Mobile. Our bandwidth provider includes self-built CDN, cooperating bandwidth, commercial CDN and Internet Exchange.ITEM 4.A.UNRESOLVED STAFF COMMENTSNot Applicable.ITEM 5.OPERATING AND FINANCIAL REVIEW AND PROSPECTSThe following discussion of our financial condition and results of operations is based upon and should be read in conjunction with our consolidatedfinancial statements and their related notes included in this annual report. This report contains forward-looking statements. See “Forward-LookingInformation.” In evaluating our business, you should carefully consider the information provided under the caption “Item 3. Key Information—D. RiskFactors” in this annual report. We caution you that our businesses and financial performance are subject to substantial risks and uncertainties.A.Operating ResultsOverviewWe have developed multiple monetization methods to capture entertainment market opportunities in China. We generate revenues through (i)membership services, (ii) online advertising services, (iii) content distribution, and (iv) others.61Table of Contents Selected Income Statement ItemsTotal RevenuesWe derive our revenues from (i) membership services, (ii) online advertising services, (iii) content distribution and (iv) others. Starting from January 1,2018, we adopted ASC 606, which reclassifies VAT from cost of revenues to net against revenues among other changes. The consolidated statements ofcomprehensive loss data for the year ended December 31, 2018 presented below have been prepared in accordance with ASC 606 and is net of VAT ofRMB1,457.8 million (US$212.0 million), while the consolidated statements of comprehensive loss data for the years ended December 31, 2016 and 2017presented below have been prepared in accordance with the legacy revenue accounting standard (ASC 605) and, unlike the consolidated statement ofcomprehensive loss data for the year ended December 31, 2018, is not net of VAT of RMB630.8 million and RMB981.6 million, respectively. The followingtable presents our revenue lines and as percentages of our total revenues for the periods presented. For the year ended December 31, 2016(1) 2017(1) 2018 RMB % RMB % RMB US$ % (in thousands, except for percentages) Revenues: Membership services 3,762,183 33.5 6,536,028 37.6 10,622,769 1,545,018 42.5 Online advertising services 5,650,366 50.3 8,158,924 46.9 9,328,061 1,356,710 37.3 Content distribution 500,952 4.4 1,191,816 6.9 2,162,643 314,543 8.7 Others 1,323,906 11.8 1,491,582 8.6 2,875,643 418,245 11.5 Total revenues 11,237,407 100.0 17,378,350 100.0 24,989,116 3,634,516 100.0 Note:(1)In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than net against revenues.Membership servicesWe offer membership packages to provide our members with (i) access to streaming of a library of premium content, (ii) certain commercial skippingand other viewing privilege, (iii) merchandise selection and privilege, (iv) higher community status in our iQIYI Paopao social platform. We generate a smallportion of our membership services revenue from on-demand content purchase by our users and sale of other membership cards.Online advertising servicesOur advertising revenues are recognized net of advertising agency rebates in 2016 and 2017, and net of advertising agency rebates and VAT in 2018.Most of our advertising services are in the form of brand advertising.Content distributionWe distribute video content licensed from third parties by sub-licensing such content to other third-party internet video streaming platforms, and asconsideration receive either cash or the right to distribute on our platform certain licensed content from such platforms. We also distribute selected premiumcontent, especially original content titles outside of China and to TV stations in China.OthersWe generate revenues from various other channels, such as live broadcasting, online games, and talent agency business. We generate revenues fromonline games both by distributing third-party online games and sharing revenues with them, and offering our in-house developed online games. With theacquisition of Skymoons in 2018, we plan to further broaden our offering of online games with in-house developed titles. We generate revenues from livebroadcasting through the sale and consumption of virtual items purchased by viewers of our live broadcasting shows. We generate revenues from talentagency services, primarily from celebrity endorsement contracts for the artists we represent. In addition, we also generate revenues from IP licensing, onlineliterature and e-commerce.62Table of Contents Operating Costs and ExpensesOur operating costs and expenses consist of (i) cost of revenues, (ii) selling, general and administrative expenses and (iii) research and developmentexpenses.Cost of revenues. Our cost of revenues mainly consist of content costs, bandwidth costs and others. Content costs mainly consist of expense fororiginal content, which includes amortization of capitalized produced content and expenses recorded when production costs exceed the total revenues to beearned; licensed content, which includes amortization and impairment of licensed copyrights; and revenue sharing cost for content uploaded by partners andcost incurred for live broadcasting hosts. Bandwidth costs are the fees we pay to telecommunications carriers and other service providers fortelecommunications and other content delivery-related services. We expect that our cost of revenues will increase in the foreseeable future as we continue toproduce and license premium content and enhance our user base and level of user engagement over time.Selling, general and administrative expenses. Our selling expenses primarily consist of promotional and marketing expenses and compensation forour sales and marketing personnel. We expect our selling and marketing expenses to increase in the foreseeable future as we plan to engage in more sellingand marketing activities to attract new users and advertisers and to promote our brand recognition and content titles, as well as to grow our business.Our general and administrative expenses consist primarily of salaries and benefits for our general and administrative personnel and fees and expensesfor legal, accounting and other professional services. We expect our general and administrative expenses to increase in the foreseeable future as we grow ourbusiness.Research and development expenses. Research and development expenses primarily consist of salaries and benefits for research and developmentpersonnel. We expect our research and development expenses to increase in the foreseeable future as we continue to develop new products and services toattract users and increase user engagement, and expand our monetization efforts.TaxationWe had income tax expense of RMB13.1 million and RMB78.8 million (US$11.5 million) in 2016 and 2018, respectively, and income tax benefit ofRMB7.6 million in 2017. We are subject to various rates of income tax under different jurisdictions. The following summarizes major factors affecting ourapplicable tax rates in the Cayman Islands, Hong Kong and the PRC.Cayman IslandsWe are an exempted company incorporated in the Cayman Islands. Under the current laws of the Cayman Islands, we are not subject to income,corporation or capital gains tax in the Cayman Islands. In addition, our payment of dividends to our shareholders, if any, is not subject to withholding tax inthe Cayman Islands.Hong KongOur subsidiaries in Hong Kong are subject to the uniform tax rate of 16.5%. Under Hong Kong tax law, our subsidiaries in Hong Kong are exemptedfrom income tax on their foreign-derived income and there is no withholding tax in Hong Kong on remittance of dividends.PRCGenerally, our PRC subsidiaries, our consolidated affiliated entities and their subsidiaries are subject to enterprise income tax on their taxable incomein the PRC at a rate of 25%. The enterprise income tax is calculated based on the entity’s global income as determined under PRC tax laws and accountingstandards.An enterprise may benefit from a preferential tax rate of 15% under the EIT Law if it qualifies as a High and New Technology Enterprise, or HNTE. AHNTE certificate is normally effective for a period of three years. Certain PRC subsidiaries and VIEs, including Beijing QIYI Century, Beijing iQIYI,Shanghai Zhong Yuan and Tianjin Skymoons Interactive Co., Ltd., or Tianjin Skymoons, are qualified as HNTE. The related tax holiday under such HNTEcertificates of our entities will expire in 2019, 2020 or 2021. An enterprise may also benefit from preferential tax treatments under the EIT law if it qualifies asa Software Enterprise, or SE. Chengdu Skymoons, qualified as a SE, is entitled to an exemption from the enterprise income tax for two years beginning from2014, and a reduced tax rate of 12.5% for the subsequent three years.Our PRC subsidiaries, our consolidated affiliated entities and their subsidiaries are subject to VAT at a rate of 3%, 6%, 10% or 16% on the services weprovide and related surcharges.63Table of Contents If our holding company in the Cayman Islands or our subsidiary outside of the PRC were deemed to be a “resident enterprise” under the EIT Law, itwould be subject to enterprise income tax on its worldwide income at a rate of 25%. See “Item 3. Key Information—D. Risk Factors—Risks Related to DoingBusiness in China—If we are classified as a PRC resident enterprise for PRC income tax purposes, such classification could result in unfavorable taxconsequences to us and our non-PRC shareholders or ADS holders.”Critical accounting policies, judgment and estimatesWe prepare our financial statements in conformity with U.S. GAAP, which requires us to make estimates and assumptions that affect our reporting of,among other things, assets and liabilities, contingent assets and liabilities and total revenues and expenses. On an on-going basis, we evaluate our estimatesbased on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form thebasis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Since our financial reportingprocess inherently relies on the use of estimates and assumptions, our actual results could differ from what we expect. This is especially true with someaccounting policies that require higher degrees of judgment than others in their application.The selection of critical accounting policies, the judgments and other uncertainties affecting application of those policies and the sensitivity ofreported results to changes in conditions and assumptions are factors that should be considered when reviewing our financial statements. For furtherinformation on our significant accounting policies, see Note 2 to our consolidated financial statements included elsewhere in this annual report. We believethe following accounting policies involve the most significant judgments and estimates used in the preparation of our financial statements.Consolidation of Affiliated EntitiesIn order to comply with PRC laws and regulations limiting foreign ownership of or imposing conditions on value-added telecommunication services,internet, value-added telecommunication-based online advertising, online audio and video services and mobile application distribution businesses, weoperate our internet platform and conduct our value-added telecommunication-based online advertising, online audio and video services and mobileapplication distribution businesses through our affiliated entities in China by means of contractual arrangements. We have entered into certain exclusiveagreements with the affiliated entities through our subsidiaries, which obligate them to absorb a majority of the risk of loss and receive a majority of theresidual returns from the affiliated entities’ activities. In addition, we have entered into certain agreements with the affiliated entities and the nomineeshareholders of affiliated entities, which enable us to direct the activities that most significantly affect the economic performance of the affiliated entities.Based on these contractual arrangements, we consolidate the affiliated entities as required by SEC Regulation SX-3A-02 and ASC topic 810, Consolidation,because we hold all the variable interests of the affiliated entities and are the primary beneficiary of the affiliated entities. We will reconsider the initialdetermination of whether a legal entity is a consolidated affiliated entity upon certain events listed in ASC 810-10-35-4 occurred. We will also continuouslyreconsider whether we are the primary beneficiary of our affiliated entities as facts and circumstances change. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Corporate Structure.”Revenue recognitionWe adopted ASC 606, Revenue from Contracts with Customers from January 1, 2018, using the modified retrospective method applied to thosecontracts which were not completed as of January 1, 2018. Accordingly, revenues for the year ended December 31, 2018 was presented under ASC 606, andrevenues for the years ended December 31, 2016 and 2017 were not adjusted and continued to be presented under ASC topic 605 (“ASC 605”), RevenueRecognition. The cumulative effect of adopting ASC 606 resulted in an adjustment to decrease the opening balance of accumulated deficit on January 1,2018 by RMB916.1 million (US$133.2 million), with the impact primarily related to our earlier recognition of online advertising revenues under ASC 606compared to legacy GAAP.Our revenues are derived principally from membership services, online advertising services and content distribution and other revenues. Commencingon January 1, 2018, we recognize revenue in accordance with ASC 606 and revenue is recognized when control of promised goods or services is transferred toour customers in an amount of consideration to which we expect to be entitled to in exchange for those goods or services. Pursuant to ASC 606, VAT wasreclassified from cost of revenue to net against revenues. Other than the presentation of VAT, the impact from adopting ASC 606 was not material to ourconsolidated financial statements as of and for the year ended December 31, 2018.Membership servicesWe offer membership services to subscribing members with various privileges, which primarily including access to exclusive and ad-free streaming ofpremium content 1080P/4K high-definition video, Dolby Audio, and accelerated downloads and others.64Table of Contents When the receipt of membership fees is for services to be delivered in a period of time, the receipt is initially recorded as deferred revenue and revenue isrecognized ratably over the membership period as services are rendered. Membership services revenue also includes fees earned from on-demand contentpurchases made by members and the sale of the right to services such as other memberships, which we acquire and control before they are transferred tosubscribing members.Online advertising servicesWe sell advertising services primarily to third-party advertising agencies and a small portion are sold directly to advertisers. Advertising contracts aresigned to establish the price and advertising services to be provided. Pursuant to the advertising contracts, we provide advertisement placements on itswebsites in different formats, including but not limited to video, banners, links, logos, brand placement and buttons. We perform a credit assessment of thecustomer to assess the collectability of the contract price prior to entering into contracts. For contracts where we provide customers with multiple performanceobligations, primarily for advertisements to be displayed in different spots, placed under different forms and occur at different times, we would evaluate allthe performance obligations in the arrangement to determine whether each performance obligation is distinct. Consideration is allocated to each performanceobligation based on its standalone selling price and revenue is recognized as each performance obligation is satisfied by displaying the advertisements inaccordance with the revenue contracts.We provide various sales incentives to its customers, including cash incentives in the form of commissions to certain third-party advertising agenciesand noncash incentives such as discounts and advertising services provided free of charge in certain bundled arrangements, which are negotiated on acontract by contract basis with customers. We have a general policy regarding the volume of advertising services to be provided free of charge which dependslargely on the volume of advertising services purchased by the advertiser. We account for these incentives granted to customers as variable consideration inaccordance with ASC 606. The amount of variable consideration is measured based on the most likely amount of incentives to be provided to customers.Content distributionWe generate revenues from sub-licensing content licensed from third party vendors for cash or through nonmonetary exchanges mainly with otheronline video broadcasting companies. The exclusive licensing agreements we enter into with the vendors has definitive license period and provide us rightsto sub-license these contents to other third parties. We enter into a non-exclusive sub-license agreement with a sub-licensee for a period that falls within theoriginal exclusive license period. For cash sub-licensing transactions, we receive the sub-license fee upfront under the sub-licensing arrangements and do nothave any future obligation once we have provided the underlying content to the sub-licensee (which is provided at or before the beginning of the sub-licenseperiod). The sub-license fees are recognized in accordance with ASC 606 and represents a license of functional intellectual property which grants a right touse our licensed copyrights and recognized at the point in time when the licensed copyright is made available for the customer’s use and benefit.We also enter into nonmonetary transactions to exchange online broadcasting rights of licensed copyrights with other online video broadcastingcompanies from time to time. The exchanged licensed copyrights provide rights for each party to broadcast the licensed copyrights received on its ownwebsite only. Each transferring party retains the right to continue broadcasting the exclusive content on its own website and/or sublicense the rights to thecontent it surrendered in the exchange. We account for these nonmonetary exchanges in accordance with ASC 606, and record the transaction based on thefair value of the asset received starting from January 1, 2018. Barter sublicensing revenues are recognized in accordance with the same ASC 606 criteriaabove. We estimate the fair value of the licensed copyrights received based on various factors, including broadcasting schedule, cast and crew, theme andpopularity, box office and market share of counterparties to the exchange. The attributable cost of sublicensing transactions, whether for cash or throughnonmonetary exchanges, is recognized as cost of revenues through the amortization of the sublicensing right component of the exclusive licensed copyright,computed using the individual-film-forecast-computation method in accordance with ASC topic 926 (“ASC 926”), Entertainment—Films.OthersOther revenues mainly include revenues from live broadcasting and online games.Live broadcastingWe operate a live broadcasting platform, iQIYI Show, whereby our users can follow their favorite hosts and shows in real time through livebroadcasting. Our users can purchase virtual currency for usage in iQIYI Show to acquire consumable virtual gifts, which are simultaneously presented tohosts to show their support or time-based virtual items, which enables users to enjoy additional functions and privileges for a specified time period.65Table of Contents We operate the live broadcasting platform and determine the price of virtual items sold. Therefore, revenues derived from the sale of virtual items arerecorded on a gross basis as we act as the principal in the transaction. Costs incurred from services provided by the hosts is recognized as cost of revenues. Tofacilitate the sale of virtual items, we bundle special privileges and virtual items as a package at a discounted price and we allocate the arrangementconsideration to each performance obligation based on their relative standalone selling prices. Revenue from the sale of consumable virtual gifts isrecognized when consumed by the user, or, in the case of time-based virtual items, recognized ratably over the period each virtual item is made available tothe user. Virtual currency sold but not yet consumed by the purchasers is recorded as “Customer advances and deferred revenue”.Online gamesWe operate mobile games including both self-developed (after the business acquisition of Skymoons) and licensed mobile games and generate mobilegame revenues from the sale of in-game virtual items, including items, avatars, skills, privileges or other in-game consumables, features or functionality,within the games.We record revenue generated from mobile games on a gross basis if we act as the principal in the mobile game arrangements under which we controlthe specified services before they are provided to the customer. In addition, we are primarily responsible for fulfilling the promise to provide maintenanceservices and have discretion in setting the price for the services to the customer. Otherwise, we record revenue on a net basis based on the ratios pre-determined with the online game developers when all the revenue recognition criteria set forth in ASC 606 are met, which is generally when the userpurchases virtual currencies issued by the game developers.For transactions where we are the principal, we determine that the in-game virtual items are identified as performance obligations. We provide on-going services to the end-users who purchase virtual items to gain an enhanced game-playing experience. Accordingly, we recognize revenues ratably overthe estimated average playing period of these paying players, starting from the point in time when virtual items are delivered to the players’ accounts.Contract balancesWhen either party to a revenue contract has performed, we present the contract in the consolidated balance sheets as a contract asset or a contractliability, depending on the relationship between the entity’s performance and the customer’s payment. Contract liabilities were presented as “Customeradvances and deferred revenue” and contract assets are included in “Prepayments and other assets” on the consolidated balance sheets.Practical Expedients and ExemptionsWe do not disclose the value of unsatisfied performance obligations for (i) contracts with an original expected length of one year or less and (ii)contracts for which we recognize revenue at the amount to which we have the right to invoice for services performed.Business CombinationsWe account for our business combinations using the acquisition method of accounting in accordance with ASC topic 805 (“ASC 805”), BusinessCombinations. The acquisition method of accounting requires that the consideration transferred to be allocated to the assets, including separatelyidentifiable assets and liabilities we acquired, based on their estimated fair values. The consideration transferred in an acquisition is measured as theaggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued as well as the contingentconsiderations and all contractual contingencies as of the acquisition date. We also evaluate all contingent consideration arrangements to determine if thearrangements are compensatory in nature. If we determine that a contingent consideration arrangement is compensatory, the arrangement would be accountedfor outside of the business combination and recorded as compensation expense in the post-acquisition financial statements of the combined entity. The costsdirectly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are measuredseparately at their fair value as of the acquisition date, irrespective of the extent of any noncontrolling interests. The excess of (i) the total of cost ofacquisition, fair value of the noncontrolling interests and acquisition date fair value of any previously held equity interest in the acquiree over (ii) the fairvalue of the identifiable net assets of the acquiree, is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of thesubsidiary acquired, the difference is recognized directly in earnings.The determination and allocation of fair values to the identifiable assets acquired, liabilities assumed and noncontrolling interests is based on variousassumptions and valuation methodologies requiring considerable judgment from management. The most significant variables in these valuations arediscount rates, terminal values, the number of years on which to base the cash flow projections, as well as the assumptions and estimates used to determine thecash inflows and outflows. We determine discount rates to be used based on the risk inherent in the related activity’s current business model and industrycomparisons. Terminal values are based on the expected life of assets, forecasted life cycle and forecasted cash flows over that period.66Table of Contents Long-term investmentsOur long-term investments consist of equity securities without readily determinable fair values and equity method investments.Prior to adopting ASC topic 321 (“ASC 321”), Investments—Equity Securities on January 1, 2018, we carry at cost our investments in investees whichdo not have readily determinable fair value and we do not have significant influence in accordance with ASC subtopic 325-20 (“ASC 325-20”), Investments-Other: Cost Method Investments.We adopted ASC 321 on January 1, 2018 and the cumulative effect of adopting the new standard on opening retained deficit was nil. Equityinvestments, except for those accounted for under the equity method, those that result in consolidation of the investee and certain other investments, aremeasured at fair value and any changes in fair value are recognize in earnings. For equity securities without readily determinable fair values and do notqualify for the existing practical expedient in ASC 820 (“ASC 820”), Fair Value Measurements and Disclosures to estimate fair value using the net assetvalue per share (or its equivalent) of the investment, we elected to use the measurement alternative to measure those investments at cost, less any impairment,plus or minus changes resulting from observable price changes in orderly transactions for identical or similar investments of the same issuer, if any.Investments in entities in which we can exercise significant influence and hold an investment in voting common stock or in-substance common stock(or both) of the investee but do not own a majority equity interest or control are accounted for using the equity method of accounting in accordance withASC topic 323 (“ASC 323”), Investments—Equity Method and Joint Ventures. Under the equity method, we initially record our investments at cost and thedifference between the cost of the equity investee and the fair value of the underlying equity in the net assets of the equity investee is recognized as equitymethod goodwill, which is included in the equity method investment on the consolidated balance sheets. We subsequently adjust the carrying amount of theinvestments to recognize our proportionate share of each equity investee’s net income or loss into earnings after the date of investment. We evaluate theequity method investments for impairment under ASC 323. An impairment loss on the equity method investments is recognized in earnings when the declinein value is determined to be other-than-temporary.Produced content, netWe produce and contract external parties to produce films and episodic series to exhibit on our websites. Produced content includes direct productioncosts, production overhead and acquisition costs and is stated at the lower of unamortized cost or estimated fair value. Produced content also includes cashexpenditures made to acquire a proportionate share of certain rights to films including profit sharing, distribution and/or other rights. Produced contentexceeding the total revenues to be earned (“ultimate revenue”), is expensed as cost of revenues.We use the individual-film-forecast-computation method to amortize our produced content based on the ratio of current period actual revenue(numerator) to estimated remaining unrecognized ultimate revenue as of the beginning of the fiscal year (denominator) in accordance with ASC 926-20Entertainment-Films, Other Assets-Film Costs. We periodically review our estimates of ultimate revenue for our produced content and adjustments, if any,will result in applying a revised fraction to the net carrying amount of produced content as of the beginning of the fiscal year. The difference betweenexpenses determined using the new estimates and any amounts previously expensed during the fiscal year is recognized in the period of revision. We reviewour unamortized produced content costs for impairment whenever events or circumstances indicate that the fair value of the produced content may be lessthan its unamortized cost.Licensed copyrights, netLicensed copyrights consist of PPC, such as movies, television series, variety shows, sports and other video content acquired from external parties. Thelicense fees are capitalized and, unless prepaid, a corresponding liability recorded when cost of the content is known, the content has been accepted by us inaccordance with the conditions of the license agreement and the content is available for its first showing on our internet platform. Licensed copyrights arecarried at the lower of unamortized cost or net realizable value. Licensed copyrights are presented on the balance sheet as current and non-current based onestimated time of usage.We have two types of licensed copyrights, (i) non-exclusive licensed copyrights and (ii) exclusive licensed copyrights. With non-exclusive licensedcopyrights, we have the right to broadcast the content on our own internet platform. While, with exclusive licensed copyrights, in addition to thebroadcasting right, we also have the right to sublicense the underlying contents to third parties.Non-exclusive licensed copyrights, mainly comprising of newly released movies, television series and seasonal variety shows, are generally amortizedusing an accelerated method based on historical viewership consumption patterns. Other non-exclusive licensed copyrights, mainly comprising of librarymovies, television series and variety shows and certain non-episodic features, are amortized on a straight-line basis, as the consumption pattern based onhistorical viewing data supports this amortization method. Estimates of the consumption patterns for licensed copyrights are reviewed periodically andrevised, if necessary. The major factors that impact our viewership consumption patterns include film box office, ratings for television series and varietyshows, user traffic on our platforms, placement schedule, user tastes and preferences, emerging cultural trends, merchandising and marketing efforts. When theamortization pattern is revised, it is accounted for as a change in accounting estimate prospectively in accordance with ASC topic 250, Accounting Changesand Error Corrections, or ASC 250.67Table of Contents The purchase cost of exclusive licensed copyrights includes a broadcasting right and a right to sublicense to third parties, and we allocate the contentcost to these two rights when the exclusive licensed copyrights are initially recognized based on the relative proportion of our estimate of the total revenuesthat will be generated by each right. For the broadcasting right, which is the portion of an exclusive licensed copyright that generates direct and indirectadvertising and membership revenues, the content costs are amortized in accordance with ASC subtopic 920-350, Entertainment-Broadcasters: Intangibles—Goodwill and Other, or ASC 920-350, using the same method as non-exclusive licensed copyrights as described above. For the right to sublicense to thirdparties, which is the portion of an exclusive licensed copyright that generates direct revenues, the content costs are amortized in accordance with ASC 926using an individual-film-forecast-computation method, which amortizes such costs based on the ratio of the actual sublicensing revenues generated for thecurrent period to the total sublicensing revenues estimated to be generated by the sublicensing right. We review the forecasted total direct revenues on aperiodic basis and any changes in estimates will result in applying a revised fraction to the net carrying amount of the right to sublicense as of the beginningof the fiscal year. The difference between expenses determined using the new estimates and any amounts previously expensed during the fiscal year isrecognized in the period of revision.On a periodic basis, we evaluate the program usefulness of the broadcasting rights of its licensed copyrights and record such rights at the lower ofunamortized cost or estimated net realizable value pursuant to the guidance in ASC 920-350. When there is a change in the expected usage of licensedcopyrights, we estimate net realizable value of licensed copyrights to determine if any impairment exists.Net realizable value is determined by estimating the expected cash flows generated from provision of online advertising and membership services, lessany direct costs, over the remaining useful lives of the non-exclusive licensed copyrights. We estimate advertising and membership cash flows for eachcategory of content. Estimates that impact advertising and membership cash flows include anticipated levels of demand for our online advertising andmembership services and the expected selling prices of our advertisements and memberships. For the right to sublicense to third parties, we assessrecoverability in accordance with ASC 926-20.GoodwillGoodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired in a business combination. We assessgoodwill for impairment in accordance with ASC subtopic 350-20, Intangibles – Goodwill and Other: Goodwill (“ASC 350-20”), which requires thatgoodwill be tested for impairment at the reporting unit level at least annually and more frequently upon the occurrence of certain events, as defined by ASC350-20.A reporting unit is defined as an operating segment or one level below an operating segment referred to as a component. We determine reporting unitsby first identifying its operating segments, and then assesses whether any components of these segments constituted a business for which discrete financialinformation is available and where our segment manager regularly reviews the operating results of that component. We have one reporting unit becausecomponents below the consolidated level either did not have discrete financial information or their operating results were not regularly reviewed by asegment manager.We have the option to assess qualitative factors first to determine whether it is necessary to perform the two-step quantitative impairment test inaccordance with ASC 350-20. If we believe, as a result of the qualitative assessment, that it is more-likely-than-not that the fair value of the reporting unit isless than its carrying amount, the two-step quantitative impairment test described above is required. Otherwise, no further testing is required. In thequalitative assessment, we consider primary factors such as industry and market considerations, overall financial performance of the reporting unit, and otherspecific information related to the operations. In performing the two-step quantitative impairment test, the first step compares the carrying amount of thereporting unit to the fair value of the reporting unit. If the fair value of the reporting unit exceeds the carrying value of the reporting unit, goodwill is notimpaired and we are not required to perform further testing. If the carrying value of the reporting unit exceeds the fair value of the reporting unit, then wemust perform the second step of the impairment test in order to determine the implied fair value of the reporting unit’s goodwill. The fair value of thereporting unit is allocated to its assets and liabilities in a manner similar to a purchase price allocation in order to determine the implied fair value of thereporting unit goodwill. If the carrying amount of the goodwill is greater than its implied fair value, the excess is recognized as an impairment loss.Significant management judgment is involved in determining these estimates and assumptions, and actual results may differ from those used invaluations. Changes in these estimates and assumptions could materially affect the determination of the fair value of a reporting unit which could triggerfuture impairment. The judgment in estimating the fair value of a reporting unit includes forecasts of future cash flows, which are based on management’s bestestimate of future revenue and operating expenses growth rates, future capital expenditures and working capital levels, as well as discount rate determined bythe weighted average cost of capital approach and the selection of comparable companies operating in similar businesses. We also reviewed observablemarket data to assess the reasonableness of assumptions such as discount rate, operating margins, and working capital levels.68Table of Contents Impairment of long-lived assets other than goodwillWe evaluate long-lived assets, such as fixed assets and purchased or acquired intangible assets with finite lives other than licensed copyrights andproduced content, for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable in accordancewith ASC subtopic 360-10 (“ASC 360-10”), Property, Plant and Equipment: Overall. When such events occur, we assess the recoverability of the long-livedassets based on the undiscounted future cash flows the long-lived assets are expected to generate at the lowest level of identifiable cash flows. We recognizean impairment loss when the estimated undiscounted future cash flow expected to result from the use of the long-lived assets plus net proceeds expected fromthe eventual disposition of the long-lived assets, if any, is less than their carrying values. If we identify an impairment, we reduce the carrying value of thelong-lived assets to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values. Weuse estimates and judgments in its impairment tests and if different estimates or judgments had been utilized, the timing or the amount of any impairmentcharges could be different.Income taxesWe follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on thedifference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will be in effect in the period in which thedifferences are expected to reverse. We record a valuation allowance to offset deferred tax assets if, based on the weight of available evidence, it is more-likely-than-not that some portion, or all, of the deferred tax assets will not be realized. The effect of a change in tax rate is recognized in tax expense in theperiod that includes the enactment date of the change in tax rate. We have elected to classify interest and penalties related to an uncertain tax position, if andwhen required, as part of income tax expense in the consolidated statements of comprehensive loss.We apply the provisions of ASC subtopic 740, Accounting for Income Taxes, or ASC 740, to account for uncertainty in income taxes. ASC 740prescribes a recognition threshold a tax position is required to meet before being recognized in the financial statements. We recognize in our consolidatedfinancial statements the benefit of a tax position if a tax return position or future tax position is “more likely than not” to be sustained under examinationbased solely on the technical merits of the position. Tax positions that meet the “more likely than not” recognition threshold are measured, using acumulative probability approach, at the largest amount of tax benefit that has a greater than fifty percent likelihood of being realized upon settlement. Ourestimated liability for unrecognized tax benefits are periodically assessed for adequacy and may be affected by changing interpretations of laws, rulings bytax authorities, changes and or developments with respect to tax audits, and the expiration of the statute of limitations. As each audit is concluded,adjustments, if any, are recorded in our financial statements. Additionally, in future periods, changes in facts and circumstances, and new information mayrequire us to adjust the recognition and measurement estimates with regard to changes in individual tax position. Changes in recognition and measurementestimates are recognized in the period which the change occurs.Redeemable convertible preferred sharesThe redeemable convertible preferred shares, or Preferred Shares, are classified as mezzanine equity as they may be redeemed at the option of theholders on or after an agreed upon date outside the sole control of us or redeemable upon a deemed liquidation event. The holders of the Preferred Shareshave the ability to convert the instrument into our ordinary shares. We early adopted Accounting Standards Update (“ASU”) 2014-16, Derivatives andHedging (Topic 815): Determining Whether the Host Contract in a Hybrid Financial Instrument Issued in the Form of a Share Is More Akin to Debt or toEquity , or ASU 2014-16, for all periods presented. ASU 2014-16 requires the use of the whole instrument approach to determine whether the nature of thehost contract in a hybrid instrument is more akin to debt or to equity. We evaluated the embedded conversion option in the Preferred Shares to determine ifthere were any embedded derivatives requiring bifurcation and to determine if there were any beneficial conversion features. The conversion option of thePreferred Shares does not qualify for bifurcation accounting because the conversion option is clearly and closely related to the host instrument and theunderlying ordinary shares are not publicly traded nor readily convertible into cash. The contingent redemption options and registration rights of thePreferred Shares did not qualify for bifurcation accounting because the underlying ordinary shares were neither publicly traded nor readily convertible intocash. There were no other embedded derivatives required to be bifurcated.Beneficial conversion features exist when the conversion price of the Preferred Shares is lower than the fair value of the ordinary shares at thecommitment date, which is the issuance date in our case. When a beneficial conversion feature, or BCF, exists as of the commitment date, its intrinsic value isbifurcated from the carrying value of the Preferred Shares as a contribution to additional paid-in capital. No BCF was recognized for Preferred Shares as thefair value per ordinary share at the commitment date was less than the most favorable conversion price. We determined the fair value of our ordinary shareswith the assistance of an independent third party valuation firm.69Table of Contents The contingent conversion price adjustment is accounted for as a contingent BCF. In accordance with ASC paragraph 470-20-35-1, changes to theconversion terms that would be triggered by future events not controlled by the issuer should be accounted as contingent conversions, and the intrinsic valueof such conversion options would not be recognized until and unless a triggering event occurred. No contingent BCF was recognized for any of the PreferredShares for the years ended December 31, 2016 and 2017, respectively.As the Preferred Shares (other than the Series A-1 Preferred Shares) will become redeemable solely based on the passage of time should the contingentevents not occur, we chose to recognize changes in the redemption value over the period from the date of issuance to the earliest redemption date of thePreferred Shares using the interest method.Modification of redeemable convertible preferred sharesWe assess whether an amendment to the terms of its redeemable convertible preferred shares is an extinguishment or a modification using the fairvalue model. If the change in fair value of the redeemable convertible preferred shares immediately after the amendment exceeds 10% from the fair value ofthe redeemable convertible preferred shares immediately before the amendment, the amendment is considered an extinguishment. An amendment that doesnot meet this criterion is a modification. When redeemable convertible preferred shares are extinguished, the difference between the fair value of theconsideration transferred to the redeemable convertible preferred shareholders and the carrying amount of the redeemable convertible preferred shares (net ofissuance costs) is treated as a deemed dividend to or contribution from the redeemable convertible preferred shareholders. When redeemable convertiblepreferred shares are modified, a new effective interest rate to equate the future contractual cash flows (redemption amount) to the carrying amount isdetermined and applied to accretion on a prospective basis by analogy to ASC 470-50.Share-based compensationWe account for share-based compensation in accordance with ASC topic 718 (“ASC 718”), Compensation-Stock Compensation.We have elected to recognize share-based compensation using the straight-line method for all share-based awards granted with graded vesting basedon service conditions. For awards with performance conditions, compensation cost is recognized on an accelerated basis if it is probable that the performancecondition will be achieved. Forfeiture rates are estimated based on historical experience and future expectations of employee turnover rates and areperiodically reviewed. If required vesting conditions are not met and the share-based awards are forfeited, previously recognized compensation expenserelating to those awards are reversed. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in the subsequent period ifactual forfeitures differ from initial estimates. To the extent we revise these estimates in the future, the share-based payments could be materially impacted inthe period of revision, as well as in following periods. Share-based compensation expense was recorded net of estimated forfeitures such that expense wasrecorded only for those share-based awards that are expected to vest.We account for share-based awards issued to non-employees in accordance with ASC subtopic 505-50 (“ASC 505-50”), Equity: Equity-basedPayments to Non-Employees. The measurement date of the fair value of a share-based award issued to a non-employee is the date on which the counterparty’sperformance is completed as there is no associated performance commitment. The expense is recognized in the same manner as if we had paid cash for theservices provided by non-employees.We, with the assistance of an independent third party valuation firm, determined the fair value of share-based awards granted to employees and non-employees.Recently Issued Accounting PronouncementsIn February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2016-02, Leases (“ASU2016-02”). ASU 2016-02 specifies the accounting for leases. For operating leases, ASU 2016-02 requires a lessee to recognize a right-of-use asset and a leaseliability, initially measured at the present value of the lease payments, in its balance sheet. The standard also requires a lessee to recognize a single lease cost,calculated so that the cost of the lease is allocated over the lease term, on a generally straight-line basis. ASU 2016-02 is effective for public business entitiesfor annual reporting periods and interim periods within those years beginning after December 15, 2018. We will adopt ASU 2016-02 on January 1, 2019using the modified retrospective method and will not restate comparable periods. We will elect the package of practical expedients permitted under thetransition guidance, which allows us to carry forward the historical lease classification, the assessment whether a contract is or contains a lease and initialdirect costs for any leases that exist prior to adoption of the new standard. We will also elect the practical expedient to not separate lease and non-leasecomponents and the short-term lease exemption for certain classes of underlying assets with a lease term of 12 months or less. Operating leases related tooffices and internet data center (“IDC”) facilities will be subject to ASU 2016-02 and right-of-use assets and operating lease liabilities will be recognized onour consolidated balance sheets. We currently believe the most significant change will be related to the recognition of right-of-use assets and lease liabilitieson our70Table of Contents consolidated balance sheets for certain in-scope operating leases. We do not expect any material impact on net assets and the consolidated statement ofcomprehensive loss as a result of adopting the new standard.In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326) (“ASU 2016-13”), which requires themeasurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred lossmethodology with an expected credit loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annualreporting periods, and interim periods within those years, beginning after December 15, 2019. We are currently in the process of evaluating the impact of theadoption of ASU 2016-13 on our consolidated financial statements.In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment (“ASU 2017-04”), which simplifies the accounting forgoodwill impairment by eliminating Step two from the goodwill impairment test. If the carrying amount of a reporting unit exceeds its fair value, animpairment loss shall be recognized in an amount equal to that excess, versus determining an implied fair value in Step two to measure the impairment loss.The guidance is effective for annual and interim impairment tests performed in periods beginning after December 15, 2019. Early adoption is permitted for allentities for annual and interim goodwill impairment testing dates on or after January 1, 2017. The guidance should be applied on a prospective basis. We arestill evaluating the effect that this accounting standard will have on the consolidated financial statements and related disclosures.In June 2018, the FASB issued ASU 2018-07, Improvements to Nonemployee Share-Based Payment Accounting (Topic 718)(“ASU 2018-07”). ASU2018-07 issued final guidance aligning the measurement and classification guidance for share-based payments to nonemployees with the guidance for share-based payments to employees, with certain exceptions. Under the guidance, the measurement of equity-classified nonemployee awards will be fixed at thegrant date, which may lower their cost and reduce volatility in the income statement. The guidance is effective for public business entities (“PBEs”) in annualperiods beginning after December 15, 2018, and interim periods within those years. Early adoption is permitted, but no earlier than an entity’s adoption dateof ASC 606. We are currently evaluating the impact of adopting this accounting standard on our consolidated financial statements.In March 2019, the FASB issued ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements for Program Materials (“ASU2019-02”). ASU 2019-02 improves GAAP by aligning the accounting for production costs of an episodic television series with the accounting for productioncosts of films by removing the content distinction for capitalization. In addition, ASU 2019-02 requires that an entity test a film or license agreement forprogram material within the scope of Subtopic 920-350 for impairment at a film group level when the film or license agreement is predominantly monetizedwith other films and/or license agreements. The presentation and disclosure requirements in ASU 2019-02 also increase the transparency of informationprovided to users of financial statements about produced and licensed content. This update will be effective for the fiscal years beginning after December 15,2019, and interim periods within those fiscal years. Early adoption is permitted. We are currently in the process of evaluating the effect that the adoption ofASU 2019-02 will have on the consolidated financial statements and related disclosures.Results of OperationsThe following table summarizes our consolidated results of operations and as percentages of our total revenues for the years presented. For the year ended December 31, 2016(1) 2017(1) 2018 RMB % RMB % RMB US$ % (in thousands, except for percentages) Revenues: Membership services 3,762,183 33.5 6,536,028 37.6 10,622,769 1,545,018 42.5 Online advertising services 5,650,366 50.3 8,158,924 46.9 9,328,061 1,356,710 37.3 Content distribution 500,952 4.4 1,191,816 6.9 2,162,643 314,543 8.7 Others 1,323,906 11.8 1,491,582 8.6 2,875,643 418,245 11.5 Total revenues 11,237,407 100.0 17,378,350 100.0 24,989,116 3,634,516 100.0 Operating costs and expenses: Cost of revenues(2) (11,436,595) (101.8) (17,386,563) (100.0) (27,132,811) (3,946,304) (108.6)Selling, general and administrative(2) (1,765,824) (15.7) (2,674,990) (15.4) (4,167,889) (606,194) (16.7)Research and development(2) (824,482) (7.3) (1,269,806) (7.3) (1,994,652) (290,110) (8.0)Total operating costs and expenses (14,026,901) (124.8) (21,331,359) (122.7) (33,295,352) (4,842,608) (133.3)Operating loss (2,789,494) (24.8) (3,953,009) (22.7) (8,306,236) (1,208,092) (33.3)Total other (expenses)/income, net (271,440) (2.4) 208,512 1.2 (676,194) (98,347) (2.7)Loss before income taxes (3,060,934) (27.2) (3,744,497) (21.5) (8,982,430) (1,306,439) (36.0)Income tax (expense)/benefit (13,088) (0.1) 7,565 0.0 (78,801) (11,461) (0.3)Net loss (3,074,022) (27.4) (3,736,932) (21.5) (9,061,231) (1,317,900) (36.3) 71Table of Contents Note:(1)In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than net against revenues.(2)Share-based compensation expense was allocated as follows: For the year ended December 31, 2016 2017 2018 RMB RMB RMB US$ (in thousands) Cost of revenues 9,479 34,895 83,351 12,123 Selling, general and administrative 30,447 130,994 368,598 53,610 Research and development 22,466 67,535 104,262 15,164 Total 62,392 233,424 556,211 80,897 Year Ended December 31, 2018 Compared with Year Ended December 31, 2017To facilitate the comparison of our operating results, business performance and trends in 2017 and 2018, all percentage changes in revenues andoperating loss margins as well as average brand advertising revenue per brand advertiser for the year ended December 31, 2017 are calculated by deductingVAT from the revenues in 2017, which is presented on the same basis as in 2018 and going forward.RevenuesOur revenues increased by 52.4% from RMB16,396.8 million (which is net of the impact of RMB981.6 million of VAT) in 2017 to RMB24,989.1million (US$3,634.5 million) in 2018.Membership services. Our membership services revenue increased by 72.3% from RMB6,166.1 million (net of VAT) in 2017 to RMB10,622.8 million(US$1,545.0 million) in 2018, primarily driven by the increase in the number of subscribing members, which in turn was primarily a result of the popularityof our premium content, especially our self-produced blockbuster titles. The number of subscribing members increased by 72% from 50.8 million as ofDecember 31, 2017 to 87.4 million as of December 31, 2018. Excluding individuals with trial memberships, the number of subscribing members increased by72.2% from 50.0 million as of December 31, 2017 to 86.1 million as of December 31, 2018.Online advertising services. Our online advertising services revenue grew by 21.2% from RMB7,697.1 million (net of VAT) in 2017 to RMB9,328.1million (US$1,356.7 million) in 2018, as a result of our improved efficiency in the monetization of brand advertising business, driven by our strong andexpanding library of self-produced and licensed content, as well as the growth of our in-feed advertising business, partially offset by tightening advertisingbudget of advertisers. Average brand advertising revenue per brand advertiser increased by 24.5% from RMB5.4 million in 2017 (net of VAT) to RMB6.7million (US$1.0 million) in 2018.Content distribution. Our content distribution revenue increased by 92.3% from RMB1,124.4 million (net of VAT) in 2017 to RMB2,162.6 million(US$314.5 million) in 2018, primarily caused by an increased number of titles and price of premium titles distributed.Others. Other revenues increased by 104.1% from RMB1,409.2 million (net of VAT) in 2017 to RMB2,875.6 million (US$418.2 million) in 2018,primarily as a result of strong performance across various vertical business lines, and revenue contribution from Skymoons, a mobile game company weacquired in July 2018.Cost of revenuesOur cost of revenues increased by 65.4% from RMB16,405.0 million in 2017 (excluding RMB981.6 million of VAT) to RMB27,132.8 million(US$3,946.3 million) in 2018.Content cost. Content cost increased by 66.9% from RMB12,616.9 million in 2017 to RMB21,060.9 million (US$3,063.2 million) in 2018. TheRMB8,444.0 million increase was primarily due to higher expenses recorded relating to licensed copyrights and self-produced content as we continue toinvest in our comprehensive and diversified content library.Bandwidth cost. Our bandwidth cost increased by 8.9% from RMB2,190.2 million in 2017 to RMB2,384.3 million (US$346.8 million) in 2018,primarily as a result of the increased bandwidth necessary to support the growth of our user traffic and better user experience, which is partially offset byenhanced operational efficiency.72Table of Contents Gross lossAs a result of the foregoing, we had gross losses of RMB8.2 million and RMB2,143.7 million (US$311.8 million) in 2017 and 2018, respectively. Ourgross losses as a percentage of total revenues increased from 2017 to 2018, which was primarily attributed by the increase of content cost as a percentage oftotal revenues as we continued to produce and offer high-quality content, especially popular original content. We expect our cost of revenues to continue toincrease on an absolute basis as traffic to our platform increases, user base of our platform grows, the resolution of our videos improves and as we produce andacquire more high-quality content to enrich user experience in our diversified monetization channels. In the short run, increase of cost of revenues may stilloutpace revenue as we devote more resources on original content production. We cannot provide an accurate estimate as to when we will achieve gross profit.For specific factors that may constrain our ability to reverse our gross loss, see “Item 3. Key Information—D. Risk Factors—Risk Factors—Risks Related toOur Business and Industry—We have incurred net losses since our inception and may continue to incur losses in the future.”Selling, general and administrative expensesSelling expenses increased by 46.4% from RMB2,217.0 million in 2017 to RMB3,244.9 million (US$472.0 million) in 2018, primarily due to theincrease in advertising expenses and the increase in sales and marketing personnel salaries and benefits. Our marketing and promotional expenses increasedby 65.2% from RMB1,373.3 million in 2017 to RMB2,268.8 million (US$330.0 million) in 2018 as we increased our brand and content promotionalspending, and our spending on user acquisition channels, including mobile device manufacturers, search engines and mobile app stores. Our sales andmarketing personnel compensation expenses increased by 25.2% from RMB621.2 million in 2017 to RMB777.5 million (US$113.1 million) in 2018primarily due to the increased headcount. Our sales and marketing personnel headcount increased from 1,239 as of December 31, 2017 to 1,851 as ofDecember 31, 2018.General and administrative expenses increased by 101.5% from RMB458.0 million in 2017 to RMB923.0 million (US$134.2 million) in 2018,primarily due to the increase in personnel compensation expenses and professional service fees, as well as higher share-based compensation expenses. Ourgeneral and administrative personnel compensation expenses increased by 154.2% from RMB188.6 million in 2017 to RMB479.5 million (US$69.7 million)in 2018, primarily due to increased headcount and average compensation level, as well as higher share-based compensation expenses, mainly arising from theacquisition of Skymoons. Our general and administrative personnel headcount increased from 344 as of December 31, 2017 to 482 as of December 31, 2018.Our professional service fees increased by 71.9% from RMB78.1 million in 2017 to RMB134.2 million (US$19.5 million) in 2018 primarily due toprocurement of audit and legal services in connection with our initial public offering in March 2018 and our convertible notes offering in December 2018.Research and development expensesOur research and development expenses increased by 57.1% from RMB1,269.8 million in 2017 to RMB1,994.7 million (US$290.1 million) in 2018,primarily due to the increase in research and development personnel compensation expenses. Our research and development personnel compensationexpenses increased by 55.7% from RMB1,118.1 million in 2017 to RMB1,740.5 million (US$253.1 million) in 2018, primarily due to the increasedheadcount and average compensation level. Our research and development personnel headcount increased from 2,608 as of December 31, 2017 to 3,721 as ofDecember 31, 2018.Income tax expenseIn 2017, RMB7.6 million in income tax benefit was recognized, which can be carried forward to offset future tax payable. In 2018, RMB78.8 million(US$11.5 million) income tax expense was recognized, which included RMB123.9 million current year income tax and RMB45.1 million deferred incometax benefit.Net lossAs a result of the foregoing, we had net losses of RMB3,736.9 million and RMB9.061.2 million (US$1,317.9 million) in 2017 and 2018, respectively.Year Ended December 31, 2017 Compared with Year Ended December 31, 2016RevenuesOur revenues increased by 54.6% from RMB11,237.4 million in 2016 to RMB17,378.4 million in 2017.73Table of Contents Membership services. Our membership services revenue increased by 73.7% from RMB3,762.2 million in 2016 to RMB6,536.0 million in 2017,primarily driven by the increase in the number of subscribing members. The number of subscribing members increased by 68.4% from 30.2 million as ofDecember 31, 2016 to 50.8 million as of December 31, 2017. The number of individuals with trial memberships has consistently accounted for less than 5%of the total number of subscribing members. Excluding individuals with trial memberships, the number of subscribing members increased by 66.8% from 30.0million as of December 31, 2016 to 50.0 million as of December 31, 2017.Online advertising services. Our online advertising services revenue grew by 44.4% from RMB5,650.4 million in 2016 to RMB8,158.9 million in2017, as a result of the increase of brand advertising, which is primarily due to the increase in average brand advertising revenue per brand advertiser, drivenmainly by the increased attractiveness and efficiency of our advertising services, as well as the growth of our in-feed advertising service launched in thefourth quarter of 2016. Average brand advertising revenue per brand advertiser increased by 16.3% from RMB4.9 million in 2016 to RMB5.7 million in2017.Content distribution. Our content distribution revenue increased by 137.9% from RMB501.0 million in 2016 to RMB1,191.8 million in 2017,primarily caused by an increased amount of content titles distributed.Others. Other revenues increased by 12.7% from RMB1,323.9 million in 2016 to RMB1,491.6 million in 2017, primarily as a result of the growth inlive broadcasting revenue.Cost of revenuesOur cost of revenues increased by 52.0% from RMB11,436.6 million in 2016 to RMB17,386.6 million in 2017.Content cost. Content cost increased by 67.3% from RMB7,541.0 million in 2016 to RMB12,616.9 million in 2017. The RMB5,075.9 millionincrease was primarily due to the increased purchase of third-party PPC or PGC, which increased by RMB3,633.9 million as we procured more high-qualityand popular licensed content; and to a lesser extent, to the increase of RMB1,002.9 million in revenue sharing with content partners as more content wasuploaded onto our platform, and to our rapid expansion of original content production, which resulted in an increase of RMB429.4 million in content cost.The increase was partially offset by a decrease of other content cost.Bandwidth cost. Our bandwidth cost increased by 16.8% from RMB1,874.6 million in 2016 to RMB2,190.2 million in 2017, primarily as a result ofthe increased bandwidth necessary to support the growth of our user traffic and better user experience.Gross lossAs a result of the foregoing, we had gross losses of RMB199.2 million and RMB8.2 million in 2016 and 2017, respectively. Our gross losses as apercentage of total revenues decreased between 2016 and 2017, which was primarily attributed by the decrease of bandwidth cost as a percentage of totalrevenues, resulting from application efficiency being improved by technology.Selling, general and administrative expensesSelling expenses increased by 45.4% from RMB1,524.5 million in 2016 to RMB2,217.0 million in 2017, primarily due to the increase in advertisingexpenses and the increase in sales and marketing personnel salaries and benefits. Our advertising expenses increased by 51.3% from RMB907.9 million in2016 to RMB1,373.3 million in 2017 as we increased our brand and content promotional spending, and our spending on user acquisition channels,including mobile device manufacturers, search engines and mobile app stores. Our sales and marketing personnel compensation expenses increased by 45.5%from RMB426.8 million in 2016 to RMB621.2 million in 2017 primarily due to the increased headcount. Our sales and marketing personnel headcountincreased from 909 as of December 31, 2016 to 1,239 as of December 31, 2017.General and administrative expenses increased by 89.7% from RMB241.4 million in 2016 to RMB458.0 million in 2017, primarily due to theincrease in personnel compensation expenses and professional service fees. Our general and administrative personnel compensation expenses increased by107.7% from RMB90.8 million in 2016 to RMB188.6 million in 2017, primarily due to increased headcount and average compensation level. Our generaland administrative personnel headcount increased from 255 as of December 31, 2016 to 344 as of December 31, 2017. Our professional service fees increasedby 104.5% from RMB38.2 million in 2016 to RMB78.1 million in 2017 primarily due to procurement of audit and legal services.74Table of Contents Research and development expensesOur research and development expenses increased by 54.0% from RMB824.5 million in 2016 to RMB1,269.8 million in 2017, primarily due to theincrease in research and development personnel compensation expenses. Our research and development personnel compensation expenses increased by58.7% from RMB704.7 million in 2016 to RMB1,118.1 million in 2017 primarily due to the increased headcount and average compensation level. Ourresearch and development personnel headcount increased from 1,998 as of December 31, 2016 to 2,608 as of December 31, 2017.Income tax expenseWe had an income tax expense of RMB13.1 million in 2016, which resulted from the net profit position of certain operating entities in the PRC. In2017, RMB7.6 million income tax benefit was recognized, which can be carried forward to offset future tax payable.Net lossAs a result of the foregoing, we had net losses of RMB3,074.0 million and RMB3,736.9 million in 2016 and 2017, respectively.InflationTo date, inflation in the PRC has not materially impacted our results of operations. According to the National Bureau of Statistics of China, the year-over-year percent changes in the consumer price index for December 2016, 2017 and 2018 were increases of 2.1%, 1.8% and 1.9%, respectively. Although wehave not been materially affected by inflation in the past, we can provide no assurance that we will not be affected in the future by higher rates of inflation inthe PRC. For example, certain operating costs and expenses, such as employee compensation and office operating expenses may increase as a result of higherinflation. Additionally, because a substantial portion of our assets consists of cash and cash equivalents and short-term investments, high inflation couldsignificantly reduce the value and purchasing power of these assets. We are not able to hedge our exposure to higher inflation in China.Impact of Foreign Currency FluctuationSee “Item 3. Key Information—D. Risk Factors—Risks Related to Doing Business in China—Fluctuations in exchange rates could have a material andadverse effect on our results of operations and the value of your investment.” and “Item 11. Quantitative and Qualitative Disclosures About Market Risk—Foreign Exchange Risk.”Impact of Governmental PoliciesSee “Item 3. Key Information—D. Risk Factors—Risks Related to Doing Business in China” and “Item 4. Information on the Company—B. BusinessOverview—Government Regulations.”B.Liquidity and Capital ResourcesPrior to the initial public offering of our ADSs, our principal sources of liquidity have been net cash provided by operating activities, debt financingsupport from Baidu, as well as private placements of preferred shares and convertible notes. We completed the initial public offering of our ADSs on April 3,2018. As of December 31, 2018, we had RMB4,586.4 million (US$667.1 million) and RMB2,174.0 million (US$316.2 million) in cash and cash equivalentsand restricted cash, respectively. Our cash and cash equivalents primarily consist of cash on hand and highly liquid investments, which are unrestricted fromwithdrawal or use, or which have original maturities of three months or less when purchased. Our restricted cash mainly represents restricted deposits used assecurity against short-term loans. As of December 31, 2018, we had RMB6,061.8 million (US$881.7 million) in short-term investments. Our short-terminvestments consisted of available-for-sale debt securities with maturities of less than one year purchased from commercial banks and other financialinstitutions.Our total current liabilities were RMB19,812.4 million (US$2,881.6 million) as of December 31, 2018, which primarily included RMB10,162.4million (US$1,478.1 million) in accounts payable and RMB3,632.1 million (US$528.3 million) in accrued expenses and other liabilities.Historically, we have not been profitable nor generated positive net cash flows (if excluding the net proceeds we received in our initial publicoffering). Accounts payable amounted to RMB7,041.3 million and RMB10,162.4 million (US$1,478.1 million) as of December 31, 2017 and 2018,respectively. A substantial majority of our accounts payable is due to third party content providers. The increase in accounts payable was primarily a result ofour continued significant investments to acquire premium licensed copyrights and expand our content offering.75Table of Contents We prudently manage our working capital to support our business and operations. In terms of financing activities, we have been actively seekingadditional financings to improve our liquidity position. We completed the initial public offering of our ADSs in April 2018, and received net proceeds ofRMB14.9 billion (US$2.2 billion). Prior to that, we completed the US$1.53 billion convertible notes financing in 2017, which were converted to Series Gpreferred shares in October 2017, obtained multiple lines of credit from commercial banks and have secured from Baidu another loan of RMB650.0 million inearly 2018. In addition, we completed the US$750 million convertible notes offering in December 2018. In connection with our convertible notes offering,we also entered into capped call transactions. In addition, in December 2018, certain supplier invoices selected by us which were recorded as accountspayable totaling RMB525.3 million (US$76.4 million) were factored to a financial institution, or the factored receivables, at a discount. The factoredreceivables were further transferred to a securitization vehicle, whereby debt securities securitized by the factored receivables, maturing in December 2019and December 2020, were issued to third party investors with a stated interest of 5.0% to 5.5% and raised total gross proceeds of RMB446.0 million (US$64.9million).In terms of business initiatives, we will (i) continue to work closely with our advertising customers and suppliers in order to optimize our paymentterms, (ii) continue to pursue strategies to increase our revenues from membership services, live broadcasting services and in-feed advertising services, wherecustomers usually prepay for our services, and (iii) continue to strengthen our content production capabilities in order to gain more pricing power over ourcontent sourcing efforts.We believe that our current cash and cash equivalents, restricted cash, short-term investments and proceeds and lines of credit/financing available tous and our anticipated cash flows from operations will be sufficient to meet our anticipated working capital requirements and capital expenditures for at leastthe next 12 months. We may, however, need additional capital in the future to fund our continued operations. The issuance and sale of additional equitywould result in further dilution to our shareholders. The incurrence of indebtedness would result in increased fixed obligations and could result in operatingcovenants that would restrict our operations. We have been improving our working capital position and have achieved a working capital surplus as ofDecember 31, 2018. As we will continue to invest in both original and licensed content and technology to support our growth, we may not be able toimprove our working capital position or to achieve a surplus beyond the next 12 months. In the future, should we require additional liquidity and capitalresources to fund our business and operations, we may need to obtain additional financing, including financing from new and/or existing shareholders, andfinancing generated through capital market and commercial banks. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Business andIndustry—We have significant working capital requirements and have historically experienced working capital deficits. If we continue to experience suchworking capital deficits in the future, our business, liquidity, financial condition and results of operations may be materially and adversely affected .”As of December 31, 2018, 11.9% of our cash and cash equivalents, restricted cash and short-term investments were held in the PRC, while 10.8% ofour cash and cash equivalents, restricted cash and short-term investments were held by our consolidated affiliated entities and their subsidiaries.Although we consolidate the results of our consolidated affiliated entities and their subsidiaries, we only have access to the assets or earnings of ourconsolidated affiliated entities and their subsidiaries through our contractual arrangements with our consolidated affiliated entities and their shareholders.See “Item 4. Information on the Company—C. Organizational Structure” For restrictions and limitations on liquidity and capital resources as a result of ourcorporate structure, see “Item 5. Operating and Financial Review and Prospects—Holding company structure.” We may make additional capital contributionsto our PRC subsidiaries, establish new PRC subsidiaries and make capital contributions to these new PRC subsidiaries, make loans to our PRC subsidiaries,or acquire offshore entities with business operations in China in offshore transactions. However, most of these uses are subject to PRC regulations andapprovals. For example: •capital contributions to our PRC subsidiaries must be approved by or filed with the MOFCOM in its foreign investment comprehensivemanagement information system; and •loans by us to our PRC subsidiaries to finance their activities cannot exceed the difference between its registered capital and its totalinvestment amount as recorded in the foreign investment comprehensive management information system or, as an alternative, only procureloans subject to the Risk-Weighted Approach and the Net Asset Limits and must be registered with SAFE or its local branches or filed withSAFE in its information system.See “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Foreign Exchange.” There is, in effect,no statutory limit on the amount of capital contribution that we can make to our PRC subsidiaries. This is because there is no statutory limit on the amount ofregistered capital for our PRC subsidiaries, and we are allowed to make capital contributions to our PRC subsidiaries by subscribing for their initial registeredcapital and increased registered capital, provided that the PRC subsidiaries completes the relevant filing and registration procedures. With respect to loans tothe PRC subsidiaries by us, (i) if the relevant PRC subsidiaries determine to adopt the traditional foreign exchange administration mechanism, or the CurrentForeign Debt mechanism, the outstanding amount of the loans shall not exceed the difference between the total investment and the registered76Table of Contents capital of the PRC subsidiaries and there is, in effect, no statutory limit on the amount of loans that we can make to our PRC subsidiaries under thiscircumstance since we can increase the registered capital of our PRC subsidiaries by making capital contributions to them, subject to the completion ofrelevant registrations, and the difference between the total investment and the registered capital will increase accordingly; and (ii) if the relevant PRCsubsidiaries determine to adopt the foreign exchange administration mechanism as provided in the PBOC Notice No. 9, or the Notice No. 9 Foreign Debtmechanism, the risk-weighted outstanding amount of the loans, which shall be calculated based on the formula provided in the PBOC Notice No. 9, shall notexceed 200% of the net asset of the relevant PRC subsidiary. According to the PBOC Notice No. 9, after a transition period of one year since thepromulgation of the PBOC Notice No. 9, the PBOC and SAFE will determine the cross-border financing administration mechanism for the foreign-investedenterprises after evaluating the overall implementation of the PBOC Notice No. 9. As of the date hereof, neither PBOC nor SAFE has promulgated and madepublic any further rules, regulations, notices or circulars in this regard. It is uncertain which mechanism will be adopted by PBOC and SAFE in the future andwhat statutory limits will be imposed on us when providing loans to our PRC subsidiaries.A majority of our future revenues are likely to continue to be in the form of Renminbi. Under existing PRC foreign exchange regulations, Renminbimay be converted into foreign exchange for current account items, including profit distributions, interest payments and trade and service related foreignexchange transactions.Our PRC subsidiaries may convert Renminbi amounts that they generate in their own business activities, including technical consulting and relatedservice fees pursuant to their contracts with the consolidated affiliated entities, as well as dividends they receive from their own subsidiaries, into foreignexchange and pay them to their non-PRC parent companies in the form of dividends. However, current PRC regulations permit our PRC subsidiaries to paydividends to us only out of their accumulated profits, if any, determined in accordance with PRC accounting standards and regulations. Each of our PRCsubsidiaries is required to set aside at least 10% of its after-tax profits after making up previous years’ accumulated losses each year, if any, to fund certainreserve funds until the total amount set aside reaches 50% of its registered capital. These reserves are not distributable as cash dividends. Furthermore, capitalaccount transactions, which include foreign direct investment and loans, must be approved by and/or registered with SAFE and its local branches. The totalamount of loans we can make to our PRC subsidiaries cannot exceed statutory limits and must be registered with the local counterpart of SAFE. The statutorylimit for the total amount of foreign debts of a foreign-invested company is the difference between the amount of total investment as approved by theMOFCOM and the amount of registered capital of such foreign-invested company.The following table sets forth a summary of our cash flows for the periods indicated. For the year ended December 31, 2016 2017 2018 RMB RMB RMB US$ (in thousands) Summary Consolidated Cash Flow Data: Net cash provided by operating activities 2,612,121 4,011,784 2,884,186 419,489 Net cash used for investing activities (6,663,100) (10,660,674) (20,949,094) (3,046,918)Net cash provided by financing activities 3,411,766 6,561,110 23,474,959 3,414,292 Effect of exchange rate changes on cash, cash equivalents and restricted cash 14,681 (143,417) 617,386 89,791 Net (decrease)/increase in cash, cash equivalents and restricted cash (624,532) (231,197) 6,027,437 876,654 Cash, cash equivalents and restricted cash at the beginning of the period 1,588,739 964,207 733,010 106,612 Cash, cash equivalents and restricted cash at the end of the period 964,207 733,010 6,760,447 983,266 Net cash provided by operating activitiesNet cash provided by operating activities decreased from RMB4,011.8 million in 2017 to RMB2,884.2 million (US$419.5 million) in 2018, primarilydue to the combined effect of an increase in net loss, as adjusted for non-cash items, and changes in operating assets and liabilities. Net loss increased byRMB5,324.3 million from RMB3,736.9 million in 2017 to RMB9,061.2 million (US$1,317.9 million) in 2018, partially offset by the increase in theamortization and impairment of licensed copyrights and produced content from RMB8,693.6 million in 2017 to RMB14,501.7 million (US$2,109.2 million)in 2018 as a result of continued expansion of our content portfolio to maintain our market leadership. Operating cash outflow increased primarily due toexpenditures on original content production, which increased by RMB2,582.8 million from RMB1,962.2 million in 2017 to RMB4,545.0 million (US$661.0million) in 2018. In addition, due to the depreciation of the Renminbi against the U.S. dollar, we recognized RMB333.6 million of unrealized foreignexchange gain in 2017 and RMB940.5 million (US$136.8 million) of unrealized foreign exchange loss in 2018.77Table of Contents Net cash provided by operating activities increased from RMB2,612.1 million in 2016 to RMB4,011.8 million in 2017 primarily due to the combinedeffect of an increase in net loss, as adjusted for non-cash items, and changes in operating assets and liabilities. Net loss increased by RMB662.9 million fromRMB3,074.0 million in 2016 to RMB3,736.9 million in 2017. A key factor that caused operating cash inflow was the increase in the amortization andimpairment of licensed copyrights and produced content from RMB4,822.9 million in 2016 to RMB8,693.6 million in 2017 as a result of continuedexpansion of our content portfolio to maintain our market leadership. Operating cash inflow was partially offset by an increase in changes in producedcontent of RMB1,089.8 million from RMB872.4 million in 2016 to RMB1,962.2 million in 2017, primarily due to our increased expenditures on originalcontent production.Net cash used for investing activitiesNet cash used for investing activities increased from RMB10,660.7 million in 2017 to RMB20,949.1 million (US$3,046.9 million) in 2018 primarilydue to (i) an increase of acquisition of licensed copyrights from RMB9,087.4 million in 2017 to RMB13,042.1 million (US$1,896.9 million) in 2018 asresult of the continued expansion of our content portfolio, (ii) cash expenditure for the acquisition of mainly Skymoons in the amount of RMB1,018.0million (US$148.1 million), (iii) increased purchase of available-for-sale debt securities from RMB13,770.0 million in 2017 to RMB26,103.9 million(US$3,796.7 million) in 2018, partially offset by increase in maturity of available-for-sale debt securities from RMB13,748.0 million in 2017 toRMB21,219.8 million (US$3,086.3 million) in 2018.Net cash used for investing activities increased from RMB6,663.1 million in 2016 to RMB10,660.7 million in 2017 primarily due to an increase ofacquisition of licensed copyrights from RMB5,290.8 million in 2016 to RMB9,087.4 million in 2017 as result of the continued expansion of our contentportfolio.Net cash provided by financing activitiesNet cash provided by financing activities increased from RMB6,561.1 million in 2017 to RMB23,475.0 million (US$3,414.3 million) in 2018primarily due to (i) proceeds of RMB14,896.8 million (US$2,166.6 million) from the initial public offering of our ADSs in 2018, (ii) proceeds from loansfrom related parties of RMB2,220.0 million in 2017, which was offset by repayment of loans from related parties of RMB6,726.0 million in 2017, while in2018, we had proceeds from loans from related parties of RMB650.0 million (US$94.5 million), and (iii) proceeds of RMB3,387.0 million (US$492.6million) from short-term loans, which was partially offset by repayment of short-term loans of RMB639.9 million (US$93.1 million) in 2018, while in 2017,proceeds from short-term loans of RMB299.4 million were partially offset by repayment of short-term loans of RMB100.0 million. The increase in net cashprovided by financing activities was partially offset by proceeds of RMB10,528.3 million from the issuance of convertible notes in 2017, while in 2018, wereceived proceeds of RMB5,034.7 million (US$732.3 million) from the issuance of convertible senior notes, net of issuance costs, which was partially offsetby our purchase of capped call options of RMB464.8 million (US$67.6 million).Net cash provided by financing activities increased from RMB3,411.8 million in 2016 to RMB6,561.1 million in 2017 primarily due to receipt ofproceeds of RMB10,528.2 million from the issuance of convertible notes and proceeds from loans from related parties of RMB2,220.0 million in 2017 whichwas offset by repayment of loans from related parties of RMB6,726.0 million in 2017. While in 2016, proceeds from loans from related parties wereRMB4,000.0 million while repayment of loans from related parties were RMB688.2 million.Capital ExpendituresOur capital expenditures are incurred primarily in connection with leasehold improvements, computers and servers. Our capital expenditures wereRMB399.9 million, RMB1,022.3 million and RMB611.9 million (US$89.0 million) in the years ended December 31, 2016, 2017 and 2018, respectively.Our capital expenditures may increase in the future as our business continues to grow, in connection with the expansion and improvement of ournetwork infrastructure. We currently plan to fund these expenditures with our current cash and cash equivalents, short-term investments and anticipated cashflow generated from our operating activities.Holding Company StructureiQIYI, Inc. is a holding company with no material operations of its own. We conduct our operations primarily through our PRC subsidiaries, ourconsolidated affiliated entities and their subsidiaries in China. As a result, iQIYI, Inc.’s ability to pay dividends depends upon dividends paid by our PRCsubsidiaries. If our existing PRC subsidiaries or any newly formed ones incur debt on their own behalf in the future, the instruments governing their debt mayrestrict their ability to pay dividends to us. In addition, our wholly foreign-owned subsidiaries in China are permitted to pay dividends to us only out of theirretained earnings, if any, as determined in78Table of Contents accordance with PRC accounting standards and regulations. Under PRC law, each of our subsidiaries and our consolidated affiliated entities in China isrequired to set aside at least 10% of its after-tax profits each year, if any, to fund certain statutory reserve funds until such reserve funds reach 50% of itsregistered capital. In addition, each of our wholly foreign-owned subsidiaries in China may allocate a portion of its after-tax profits based on PRC accountingstandards to enterprise expansion funds and staff bonus and welfare funds at its discretion, and our consolidated affiliated entities may allocate a portion oftheir after-tax profits based on PRC accounting standards to a discretionary surplus fund at its discretion. The statutory reserve funds and the discretionaryfunds are not distributable as cash dividends. Remittance of dividends by a wholly foreign-owned company out of China is subject to examination by thebanks designated by SAFE. Our PRC subsidiaries have not paid dividends and will not be able to pay dividends until they generate accumulated profits andmeet the requirements for statutory reserve funds.The table below sets forth the respective revenues contribution and assets of iQIYI, Inc. and our wholly-owned subsidiaries and our consolidatedaffiliated entities as of the dates and for the periods indicated: Total revenues(1) Total assets For the year ended December 31, As of December 31, 2016 2017 2018 2016 2017 2018 iQIYI, Inc. and its wholly-owned subsidiaries 4.3% 5.7% 8.0% 41.0% 40.2% 53.9 %Consolidated affiliated entities 95.7% 94.3% 92.0% 59.0% 59.8% 46.1 %Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Notes:(1)The percentages exclude the inter-company transactions and balances between iQIYI, Inc. and its wholly-owned subsidiaries and the consolidated affiliated entities.C.Research and Development, Patents and Licenses, etc.TechnologyTechnology is the bedrock of our products and services. Approximately half of our employees, excluding general and administrative employees, areengineers dedicated to technological innovation and breakthrough. We utilize AI technology to drive the entire business, including video content creation,purchase, production, tagging, distribution, monetization and customer service, to achieve automation and intelligence in the entire business process. Ouradvanced technologies facilitate better content production, enhanced operation efficiency and superior user experience. To maintain our industry-leadingposition, we have established extensive cooperation with many industry-leading research institutes.Technologies to enhance Content Production and Operation EfficiencyWe empower content production and monetization cycle by applying various technologies. Leveraging our massive user data and big data analytics,we have developed a comprehensive system for script evaluation and casting. Our holistic data analysis supports content investment strategy throughadvanced algorithms that forecast video views and film box office, which result in more monetization opportunities and higher user value. Promisingmonetization capabilities then encourage the generation and distribution of more high-quality content on iQIYI platform, creating a virtuous cycle.Our technologies also enhance our efficiency. We have leveraged AI, big data, and cloud computing technologies to distribute our massive content totargeted users accurately. Our user and content tagging system precisely analyzes user profile and conduct content recommendation. We providepersonalized content distribution by intelligent recommendations. We balance user experience with video monetization by utilizing personalized andautomatic advertising customized to video scenarios, video-in, video-out and other ad-marketing technology. We provide timely response and feedbackservice through AI-based autonomous service robots and online customer service center.Technologies to Enhance User ExperienceOur advanced video, audio and AI technologies provide users with superior viewing experience in a cost-effective manner. We are one of a fewinternet video streaming services in China providing concurrent 4K high-definition video quality, HDR (High Dynamic Range) imaging, Dolby Atmos®audio effect and immersive experience via 360 VR for live video streaming. We provide users with clear and smooth video play through adaptive codingtechnology. Leveraging our big data analytics, features such as Green Filter and Watch Me Only allow users to view only the most popular segments of thevideo, or segments featuring particular artists. We have one of the world’s largest P2P and CDN-based HCDN (hybrid content delivery network), whichseamlessly distributes and transmits massive internet video with high quality and low bandwidth cost. We apply advanced deep learning technology to areassuch as advanced content tagging, user profiling, developing knowledge graph and content recommendation. Users are given recommendations based onautomatic classification of their tags. Our iQIYI VR app provides an immersive viewing experience via 360 VR. QiYu 4K VR HMD is one of the first 4Kmobile VR devices in the world with 3D audio.79Table of Contents In the three years ended December 31, 2016, 2017 and 2018, our research and development expenditures, including share-based compensationexpenses for research and development staff, were RMB824.5 million, RMB1,269.8 million and RMB1,994.7 million (US$290.1 million), representing 7.3%,7.3% and 8.0% of our total revenues for the years ended December 31, 2016, 2017 and 2018, respectively. Our research and development expenses consistprimarily of personnel-related costs (including share-based compensation expenses).D.Trend InformationOther than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the periodfrom January 1, 2016 to December 31, 2018 that are reasonably likely to have a material effect on our net revenues, income, profitability, liquidity or capitalresources, or that would cause the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.E.Off-Balance Sheet ArrangementsWe have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third parties. In addition, wehave not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity or that are not reflected in our consolidatedfinancial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit,liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, marketrisk or credit support to us or engages in leasing, hedging or product development services with us.F.Tabular Disclosure of Contractual ObligationsThe following table sets forth our contractual obligations by specified categories as of December 31, 2018. Payment due by period Total 2019 2020 2021 2022 2023 and after (in RMB thousands) Long-Term Debt and Convertible Senior Notes Obligations(1) 6,867,735 289,709 841,280 193,374 193,374 5,349,998 Capital Lease Obligations(2) 101,626 101,626 — — — — Operating Lease Obligations(3) 1,184,937 780,887 134,993 99,788 77,837 91,432 Purchase Obligations(4) 23,576,022 8,833,819 6,977,406 4,791,960 979,546 1,993,291 Total 31,730,320 10,006,041 7,953,679 5,085,122 1,250,757 7,434,721 Notes: (1)In 2017, we entered into a three-year loan agreement with Bank of China, pursuant to which we are entitled to borrow a secured RMB denominated loan of RMB299.0million for the general working capital. In 2017, we drew down RMB299.0 million with an interest rate of 4.47%. The principal shall be repaid by installments from2017 to 2020. The repayment of any loans are guaranteed by an office building of ours. RMB5.0 million and RMB10.0 million (US$1.5 million) were repaid when itbecame due in 2017 and 2018, respectively.In December 2018, certain supplier invoices selected by us which were recorded as accounts payable totaling RMB525.3 million (US$76.4 million) were factored to afinancial institution, or the factored receivables, at a discount. The factored receivables were further transferred to a securitization vehicle, whereby debt securitiessecuritized by the factored receivables, maturing in December 2019 and December 2020, were issued to third party investors with a stated interest of 5.0% to 5.5% andraised total gross proceeds of RMB446.0 million (US$64.9 million). The proceeds raised from issuance of the asset-backed debt securities were used by the financialinstitution to factor the supplier invoices. At the same time, the credit terms of our corresponding trade payables were extended to mirror the maturity of the asset-backed debt securities. As of December 31, 2018, the outstanding borrowings from third-party investors was RMB443.9 million (US$64.6 million) and the effectiveinterest rate was 7.00%.On December 4, 2018, we issued US$750 million convertible senior notes (the “Notes”). The Notes are senior, unsecured obligations of us, and interest is payablesemi-annually in cash at a rate of 3.75% per annum on June 1 and December 1 of each year, beginning on June 1, 2019. The Notes will mature on December 1, 2023unless redeemed, repurchased or converted prior to such date. As of December 31, 2018, the principal amount of the liability component was RMB5,158.7 million(US$750.3 million), unamortized debt discount was RMB446.4 million (US$64.9 million), and net carrying amount of the liability component was RMB4,712.3million (US$685.4 million). The Notes obligation includes principle and interests presuming that no redemption, repurchase or conversion would occur. (2)Capital lease obligations represent our obligations for the purchase of fixed assets. (3)Operating lease obligations represent our obligations for leasing office premises and internet data center facilities and bandwidth usage. (4)Purchase obligations represent our future minimum payments under non-cancelable agreements for licensed copyrights and produced content.80Table of Contents Other than the contractual obligations set forth above, we do not have any contractual obligations that are long-term debt obligations, capital(finance) lease obligations, purchase obligations or other long-term liabilities reflected on our balance sheet as of December 31, 2018.G.Safe HarborSee “Forward-Looking Statements.”ITEM 6.DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEESA.Directors and Executive OfficersThe following table sets forth information regarding our executive officers and directors as of the date of this annual report. Directors and Executive Officers Age Position/TitleRobin Yanhong Li 50 Chairman of the BoardYu Gong 50 Chief Executive Officer and DirectorHerman Yu 48 DirectorChuan Wang 49 DirectorHaifeng Wang 47 DirectorLu Wang 52 DirectorSam Hanhui Sun 46 Independent DirectorJane Jie Sun 50 Independent DirectorXiaodong Wang 44 Chief Financial OfficerXiaohui Wang 50 Chief Content OfficerWenfeng Liu 40 Chief Technology OfficerXiangjun Wang 41 Chief Marketing OfficerXianghua Yang 42 Senior Vice PresidentYouqiao Duan 49 Senior Vice PresidentRobin Yanhong Li has served as the chairman of our board of directors since 2009. Mr. Li is the co-founder, chairman and chief executive officer ofBaidu. Prior to founding Baidu, Mr. Li worked as an engineer for Infoseek, a pioneer in the internet search engine industry, from 1997 to 1999. Mr. Licurrently serves on the boards of New Oriental Education & Technology Group Inc. (NYSE: EDU) and Ctrip.com International, Ltd. (Nasdaq: CTRP). Mr. Lireceived a bachelor’s degree in information science from Peking University in China and a master’s degree in computer science from the State University ofNew York at Buffalo.Yu Gong is the founder, chief executive officer and director of our company, and oversees our overall strategy and business operations. Prior tofounding iQIYI, Dr. Gong was the president and chief operating officer of umessage.com, a top mobile internet services solution provider in China. Prior tothat, Dr. Gong served in the roles of vice president, senior vice president, and chief operating officer at Sohu.com, a Nasdaq-listed company, from 2003 to2008. From 1999 to 2003, Dr. Gong was the founder and chief executive officer of focus.cn, the then largest real estate search website in China, which wassold to Sohu.com. (Nasdaq: SOHU) Dr. Gong received a bachelor’s degree, a master’s degree and a doctorate degree in automation control from TsinghuaUniversity.Herman Yu has served as our director since 2017. Mr. Yu is currently the chief financial officer of Baidu. Prior to joining Baidu in September 2017,Mr. Yu was the chief financial officer of Weibo Corp. between 2015 and 2017. From 2004 to 2015, Mr. Yu worked at SINA Corp., serving as its chieffinancial officer in the last eight years. Mr. Yu began his career in the Silicon Valley, where he held various finance and accounting management positions atAdobe Systems Inc., Cadence Design Systems, Inc. and VeriFone Systems, Inc. Mr. Yu serves on the boards of 58.com Inc. (NYSE: WUBA), ZTO Express Inc.(NYSE: ZTO) and Ctrip.com International, Ltd. (Nasdaq: CTRP). Mr. Yu, a California Certified Public Accountant, holds a bachelor’s degree in economicsfrom the University of California and a master’s degree in accountancy from the University of Southern California.81Table of Contents Chuan Wang has served as our director since 2014. Mr. Wang is a co-founder of Xiaomi Corporation and has served as its vice president since 2012.Mr. Wang is also a co-founder of Beijing Duokan Technology, where he served as chief executive officer since inception in 2010. From 2005 to 2011, Mr.Wang served as the general manager of Beijing Thunder Stone Century Technology Co., Ltd. Mr. Wang serves on the boards of Xunlei Limited (Nasdaq:XNET) and Zhejiang Huace Film & TV Co., Ltd. (300133: CH). Mr. Wang holds a bachelor’s degree from Beijing University of Technology.Haifeng Wang, Ph.D. has served as our director since June 2018. Dr. Wang joined Baidu in 2010 and was promoted to senior vice president in May2018. Dr. Wang is in charge of Baidu’s Artificial Intelligence Group (AIG) and heads Baidu Research, overseeing Baidu’s development efforts in machinelearning, big data, computer vision, natural language processing, speech technology, knowledge graph, robotics, augmented reality and maps. From 2014 to2017, Dr. Wang oversaw Baidu’s core search products. Currently he serves as president of National Engineering Laboratory for Deep Learning Technologyand Applications. Dr. Wang is a fellow of the Association for Computational Linguistics (ACL). He obtained his bachelor’s, master’s, and Ph.D. degrees incomputer science at the Harbin Institute of Technology.Lu Wang has served as our director since March 2018. Mr. Wang joined Baidu in September 2016 as vice president. He is in charge of Baidu’sArtificial Intelligence City Development Department. Prior to Baidu, Mr. Wang was president and CEO of Wal-Mart Global eCommerce in Asia, and led theacquisition of the e-commerce platform Yihaodian. Before Wal-Mart, Mr. Wang was a global vice president and president in China at CBS Interactive. Mr.Wang also previously held roles at CNET and Ziff-Davis. Mr. Wang holds a bachelor’s degree from Beijing Union University and an Executive MBA degreefrom Peking University.Sam Hanhui Sun has served as our independent director since March 2018. Mr. Sun has been a venture partner at Blue Lake Capital since 2016. From2010 to 2015, Mr. Sun served various positions at Qunar Cayman Islands Limited, a Nasdaq-listed company, including Qunar’s president in 2015 and itschief financial officer from 2010 to 2015. From 2007 to 2009, Mr. Sun was the chief financial officer of KongZhong Corporation, a Nasdaq-listed company.From 2004 to 2007, Mr. Sun served in several financial controller positions at Microsoft China R&D Group, Maersk China Co. Ltd., and SouFun.com. From1995 to 2004, Mr. Sun worked in KPMG’s auditing practice group. Mr. Sun currently serves as a director on the boards of Yirendai Ltd. (NYSE: YRD), FangHoldings Limited (NYSE: SFUN), CAR Inc. (SEHK: 699) and Sunlands Online Education Group (NYSE: STG). Mr. Sun received a bachelor’s degree inbusiness administration from Beijing Institute of Technology in 1993. He is a Certified Public Accountant in China.Jane Jie Sun has served as our director since June 2018. Ms. Sun serves as the Chief Executive Officer and a member of the board of directors ofCtrip.com International, Ltd. (NASDAQ: CTRP) from November 2016. Prior to that, she was the Chief Operating Officer since May 2012 and Co-Presidentsince March 2015, and Chief Financial Officer from 2005 to 2012. Ms. Sun is well respected for her extensive experiences in operating and managing onlinetravel businesses, mergers and acquisitions, and financial reporting and operations. In 2018, she was named one of the Emergent 25 Asia’s latest starbusinesswomen by Forbes Asia. In 2017, she was also named one of the most influential and outstanding businesswomen by Forbes China, one of Fortune’sTop 50 Most Powerful Women in Business, and one of FastCompany’s Most Creative People in Business. During her tenure at Ctrip, she won the Best CEOand Best CFO Award by Institutional Investor. Prior to joining Ctrip, Ms. Sun worked as the head of the SEC and External Reporting Division of AppliedMaterials, Inc. since 1997. Prior to that, she worked with KPMG LLP as an audit manager in Silicon Valley, California for five years. She is a member ofAmerican Institute of Certified Public Accountants and State of California Certified Public Accountant. Ms. Sun received her bachelor’s degree from thebusiness school of the University of Florida with high honors. She also attended Beijing University Law School and obtained her LLM degree.Xiaodong Wang has served as our chief financial officer since 2013 and is in charge of our finance and legal functions. Between 2013 and 2016, Mr.Wang served in our company on a secondment basis. Prior to officially joining iQIYI in 2017, Mr. Wang served as vice president of Baidu for financialplanning and analysis, responsible for treasury, budgeting and related analysis between 2009 and 2016. From 2003 to 2009, Mr. Wang served as seniormanager of General Motors in Shanghai, responsible for budgeting, cost control, pricing and other related functions. From 1998 to 2000, Mr. Wang served inDupont China as financial specialist responsible for Dupont trading. Mr. Wang holds a bachelor’s degree in economics from Tsinghua University and amaster’s degree in accounting and finance from The London School of Economics and Political Science.Xiaohui Wang joined us in 2016 as our chief content officer. Mr. Wang is responsible for the procurement, production and operations of contentbusiness. From 2019, Mr. Wang also serves as president of our newly formed Professional Content Business Group (PCG). Prior to joining iQIYI, Mr. Wangwas vice president of China National Radio, where he served in various positions from 1990 to 2016, including director of news center from 2002 to 2006,director of finance office from 2006 to 2007, and vice president from 2007 to 2016. Mr. Wang holds a bachelor’s degree in journalism from Jilin University, amaster’s degree in business administration from Cheong Kong Graduate School of Business and a Ph.D. in literature from the Communication University ofChina.82Table of Contents Wenfeng Liu joined us in 2012 and is our chief technology officer. From 2019, Mr. Liu also serves as president of our newly formed Infrastructure andIntelligent Content Distribution Business Group (IIG). Mr. Liu served as our vice president of technology, IT operation, product marketing and businessdevelopment. Prior to joining us, Mr. Liu served as research and development manager from 2011 to 2012 at VMware China Research Center, where he ledthe research, development and distribution of various update and maintenance releases of VMware vSphere projects. From 2003 to 2011, Mr. Liu served invarious senior positions at Intel China Research Center, including the role of research and development manager between 2007 to 2011, in which position hespearheaded Intel’s various global R&D initiatives. Mr. Liu holds a bachelor’s degree and a master’s degree in computer science from Zhejiang University.Xiangjun Wang joined us in 2009 and is our chief marketing officer, responsible for marketing and advertising sales. Since 2009, Ms. Wang has heldvarious positions related to our sales and marketing functions. Prior to joining us, Ms. Wang was a sales director responsible for advertising sales at Sohu.com(Nasdaq: SOHU), where she served various positions from 2003 to 2009. Ms. Wang holds an associate’s degree from Donghua University.Xianghua Yang joined us in 2010 and is our senior vice president responsible for membership business. From 2019, Mr. Yang also serves as presidentof our newly formed Membership and Oversea Business Group (OMG). Mr. Yang led iQIYI Pictures from 2014 to 2016 and led our mobile businessdepartment from 2010 to 2014. Prior to joining iQIYI, Mr. Yang served as deputy general manager of wireless business department at Sohu.com, responsiblefor R&D, marketing and mobile business. Mr. Yang holds both bachelor’s and master’s degrees in hydraulic and hydroelectric engineering from TsinghuaUniversity.Youqiao Duan joined us in 2012 and is our senior vice president responsible for intelligent device business. Prior to joining us, Mr. Duan was seniordirector responsible for investment business at Skyworth Group, where he worked from 2008 to 2012. Prior to that, he served as director at Asiamedia,responsible for DVB and IPTV business. From 2002 to 2006, he worked at DTVIA where he last served as vice president of DVB business. From 1998 to 2002,he worked at focus.cn where he last served as vice president. Mr. Duan holds a bachelor’s degree in automation control from Tsinghua University.B.Compensation of Directors and Executive OfficersFor the fiscal year ended December 31, 2018, we paid an aggregate of approximately RMB32.0 million (US$4.7 million) in cash to our executiveofficers and directors. We have not set aside or accrued any amount to provide pension, retirement or other similar benefits to our executive officers anddirectors. Our PRC subsidiaries and consolidated affiliated entity are required by law to make contributions equal to certain percentages of each employee’ssalary for his or her pension insurance, medical insurance, unemployment insurance and other statutory benefits and a housing provident fund. For shareincentive grants to our officers and directors, see “—B. Compensation of Directors and Executive Officers—Share Incentive Plans.”Employment Agreements and Indemnification AgreementsWe have entered into an employment agreement with each of our executive officers. Under these agreements, each of our executive officers isemployed at will. We may terminate employment for cause. We may also terminate an executive officer’s employment without cause upon 60-day advancewritten notice. In such case of termination by us, we will provide severance payments to the executive officer as agreed by us and the executive officer. Theexecutive officer may resign at any time with a 60-day advance written notice.Each executive officer has agreed to hold, both during and after the termination or expiry of his or her employment agreement, in strict confidence andnot to use, except as required in the performance of his or her duties in connection with the employment or pursuant to applicable law, any of our confidentialinformation or trade secrets, any confidential information or trade secrets of our customers or prospective customers, or the confidential or proprietaryinformation of any third party received by us and for which we have confidential obligations. The executive officers have also agreed to disclose inconfidence to us all inventions, designs and trade secrets which they conceive, develop or reduce to practice during the executive officer’s employment withus and to assign all right, title and interest in them to us, and assist us in obtaining and enforcing patents, copyrights and other legal rights for theseinventions, designs and trade secrets.In addition, each executive officer has agreed to be bound by non-competition and non-solicitation restrictions during the term of his or heremployment and typically for one year following the last date of employment. Specifically, each executive officer has agreed not to (i) approach oursuppliers, clients, direct or end customers or contacts or other persons or entities introduced to the executive officer in his or her capacity as a representativeof us for the purpose of doing business with such persons or entities that will harm our business relationships with these persons or entities; (ii) assumeemployment with or provide services to any of our competitors, or engage, whether as principal, partner, licensor or otherwise, any of our competitors,without our express consent; or (iii) seek directly or indirectly, to solicit the services of, or hire or engage, any person who is known to be employed orengaged by us; or (iv) otherwise interfere with our business or accounts.83Table of Contents We have also entered into indemnification agreements with each of our directors and executive officers. Under these agreements, we agree toindemnify our directors and executive officers against liabilities and expenses incurred by such persons in connection with claims made by reason of theirbeing a director or officer of our company.Share Incentive PlansThe 2010 PlanWe adopted the 2010 Plan on October 18, 2010, which was amended and restated on November 3, 2014 and August 6, 2016, for the purpose ofgranting share based compensation awards either through a proprietary interest in our long-term success, or compensation based on fulfilling certainperformance goals to employees, officers, directors and consultants to incentivize their performance and promote the success of our business. Under the 2010Plan, the maximum aggregate number of shares which may be issued pursuant to all awards is 589,729,714 shares. As of February 28, 2019, options topurchase a total of 366,108,979 ordinary shares were outstanding under the 2010 Plan.The following paragraphs summarize the terms of the 2010 Plan.Types of Awards. The Plan permits the awards of options, share appreciation rights, share grants and restricted share units.Plan Administration. A committee consisting of at least two individuals determined by our board acts as the plan administrator. The planadministrator will determine the participants who are to receive awards, the number of awards to be granted, and the terms and conditions of each award grant.The plan administrator can amend outstanding awards and interpret the terms of the 2010 Plan and any award agreement.Award Agreement. Options to purchase ordinary shares granted under the 2010 Plan are evidenced by an award agreement that sets forth the terms andconditions for each grant.Exercise Price. The excises price of an option or a share appreciation right will be determined by the plan administrator, but shall not be less than thefair market value on the grant date of the respective option or share appreciation right. In certain circumstances, such as a recapitalization, a spin-off,reorganization, merger, separation and split-up, the plan administrator may adjust the exercise price of outstanding options and share appreciation rights.Eligibility. We may grant awards to our employees, directors or consultants or employees, directors or consultants or our affiliates.Term of the Awards. The term of each option or share appreciation right granted under the 2010 Plan shall not exceed ten years from date of the grant.Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is set forth in the award agreement.Acceleration of Awards upon Change in Control. The plan administrator may determine, at the time of grant or thereafter, that an award shall becomevested and exercisable, in full or in part, in the event that a change in control of our company occurs.Transfer Restrictions. Awards may not be transferred in any manner by the recipient other than by will or the laws of descent and distribution, exceptas otherwise provided by the plan administrator.Termination. The plan shall terminate on October 17, 2020 provided that our board may terminate the plan at any time and for any reason.The 2017 PlanWe also adopted the 2017 Plan on November 30, 2017, which was further amended on December 7, 2017, for the purpose of promoting the successand enhance the value of iQIYI, Inc., by linking the personal interests of the members of the board, employees, consultants and other individuals to those ofour shareholders and, by providing an incentive for outstanding performance, to generate superior returns for our shareholders. Under the 2017 Plan, themaximum aggregate number of ordinary shares which may be issued pursuant to all awards is 720,000 ordinary shares, all of which have been granted. As ofFebruary 28, 2019, 648,915 restricted share units were outstanding under the 2017 Plan.84Table of Contents The following paragraphs summarize the terms of the 2017 Plan.Types of Awards. The Plan permits the awards of options, restricted shares and restricted share units.Plan Administration. A committee of one or more members of the board acts as the plan administrator. The plan administrator will determine theparticipants who are to receive awards, the type or types of awards to be granted, the number of awards to be granted, and the terms and conditions of eachaward grant. The plan administrator can amend outstanding awards and interpret the terms of the 2017 Plan and any award agreement.Award Agreement. Awards granted under the 2017 Plan are evidenced by an award agreement that sets forth the terms and conditions for each grant.Exercise Price. The excises price of an option will be determined by the plan administrator, but shall not be less than the fair market value on the grantdate of the respective option or share appreciation right. In certain circumstances, such as a recapitalization, a spin-off, reorganization, merger, separation andsplit-up, the plan administrator may adjust the exercise price of outstanding options and share appreciation rights.Eligibility. We may grant awards to our employees, consultants, and all members of the board, and other individuals.Term of the Awards. The term of each option or share appreciation right granted under the 2017 Plan shall not exceed ten years from date of the grant.Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is set forth in the relevant award agreement.Transfer Restrictions. Awards may not be transferred in any manner by the recipient other than by will or the laws of descent and distribution, exceptas otherwise provided by the plan administrator.Termination. The plan shall terminate on November 29, 2027, provided that our board may terminate the plan at any time and for any reason.The shares reserved and to be issued under the 2010 Plan and the 2017 Plan have been registered on the Form S-8 on May 24, 2018.85Table of Contents The following table summarizes, as of February 28, 2019, the outstanding options and restricted share units that we granted to our directors andexecutive officers: Class A Ordinary Shares Underlying Name Options and RestrictedShare Units Awarded Exercise Price(US$/Share) Date of Grant Date ofExpiration Robin Yanhong Li — — — — Yu Gong 109,533,462 0.25 to 0.51 Various dates fromOctober 18, 2010 toFebruary 28, 2018 Various dates fromOctober 17, 2010 toFebruary 27, 2028 Haifeng Wang *(1) — December 25, 2017 December 24, 2021 Xiaodong Wang * 0.51 Various dates fromFebruary 23, 2015to February 28, 2018 Various dates fromFebruary 22, 2025to February 27, 2018 Xiaohui Wang * 0.51 Various dates fromAugust 5, 2016 toFebruary 28, 2018 Various dates fromAugust 4, 2026 toFebruary 27, 2028 Xiangjun Wang * 0.30 to 0.51 Various dates fromDecember 15, 2014 toFebruary 28, 2018 Various dates fromDecember 14, 2024to February 27, 2028 Xianghua Yang * 0.25 to 0.51 Various dates fromOctober 18, 2010 toFebruary 28, 2018 Various dates fromOctober 17, 2020 toFebruary 27, 2028 Youqiao Duan * 0.25 to 0.51 Various dates fromMay 8, 2012 toFebruary 28, 2018 Various dates fromMay 7, 2022 toFebruary 27, 2028 Wenfeng Liu * 0.30 to 0.51 Various dates fromDecember 15, 2014to April 6, 2018 Various dates fromDecember 14, 2024to April 5, 2028Total 198,307,262 Notes:*The aggregate number of ordinary shares exercisable from all options granted is less than 1% of our total issued and outstanding ordinary shares.(1)In the form of restricted share units.As of February 28, 2019, other grantees as a group held options to purchase 167,865,134 Class A ordinary shares of our company, with exercise pricesranging from US$0.25 to US$0.51 per share, and 585,498 restricted share units.C.Board PracticesBoard of DirectorsOur board of directors consists of eight directors. Baidu has the right to appoint a majority of our directors as long as it holds no less than 50% of thevoting power of our Company. In addition, some of our directors are also senior management of Baidu. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Carve-out from Baidu and Our Relationship with Baidu—We may have conflicts of interest with Baidu and, because of Baidu’scontrolling ownership interest in our company, we may not be able to resolve such conflicts on terms favorable to us.” A director is not required to hold anyshares in our company by way of qualification. A director may vote with respect to any contract, proposed contract or arrangement in which he is materiallyinterested provided (i) such director, if his interest in such contract or arrangement is material, has declared the nature of his interest at the earliest meeting ofthe board at which it is practicable for him to do so, either specifically or by way of a general notice and (ii) if such contract or arrangement is a transactionwith a related party, such transaction has been approved by the audit committee. The directors may exercise all the powers of the company to borrow money,mortgage its undertaking, property and uncalled capital, and issue debentures or other securities whenever money is borrowed or as security for anyobligation of the company or of any third party. None of our non-executive directors has a service contract with us that provides for benefits upontermination of service.86Table of Contents Committees of the Board of DirectorsWe have established an audit committee and a compensation committee under the board of directors. We have adopted a charter for each of the twocommittees. Each committee’s members and functions are described below.Audit Committee. Our audit committee consists of Sam Hanhui Sun, Herman Yu and Jane Jie Sun, and is chaired by Mr. Sam Hanhui Sun. We havedetermined that Sam Hanhui Sun and Jane Jie Sun satisfy the “independence” requirements of Rule 5605(a)(2) of the Listing Rules of the Nasdaq StockMarket and meet the independence standards under Rule 10A-3 under the Exchange Act. We have determined that members including Mr. Sam Hanhui Sunqualifies as an “audit committee financial expert.” Mr. Herman Yu is a non-voting member of the audit committee. The audit committee oversees ouraccounting and financial reporting processes and the audits of the financial statements of our company. The audit committee is responsible for, among otherthings: •selecting the independent registered public accounting firm and pre-approving all auditing and non-auditing services permitted to beperformed by the independent registered public accounting firm; •reviewing with the independent registered public accounting firm any audit problems or difficulties and management’s response; •reviewing and approving all proposed related party transactions, as defined in Item 404 of Regulation S-K under the Securities Act; •discussing the annual audited financial statements with management and the independent registered public accounting firm; •reviewing major issues as to the adequacy of our internal controls and any special audit steps adopted in light of material control deficiencies; •annually reviewing and reassessing the adequacy of our audit committee charter; •meeting separately and periodically with management and the independent registered public accounting firm; and •reporting regularly to the board.Compensation Committee. Our compensation committee consists of Sam Hanhui Sun and Herman Yu, and is chaired by Mr. Herman Yu. We havedetermined that Sam Hanhui Sun satisfies the “independence” requirements of Rule 5605(a)(2) of the Listing Rules of the Nasdaq Stock Market. Thecompensation committee assists the board in reviewing and approving the compensation structure, including all forms of compensation, relating to ourdirectors and executive officers. Our chief executive officer may not be present at any committee meeting during which their compensation is deliberatedupon. The compensation committee is responsible for, among other things: •reviewing the total compensation package for our executive officers and making recommendations to the board with respect to it; •approving and overseeing the total compensation package for our executives other than the three most senior executives; •reviewing the compensation of our directors and making recommendations to the board with respect to it; and •periodically reviewing and approving any long-term incentive compensation or equity plans, programs or similar arrangements, annualbonuses, and employee pension and welfare benefit plans.Duties of DirectorsUnder Cayman Islands law, our directors owe fiduciary duties to our company, including a duty of loyalty, a duty to act honestly and a duty to act inwhat they consider in good faith to be in our best interests. Our directors must also exercise their powers only for a proper purpose. Our directors also owe toour company a duty to act with skill and care. It was previously considered that a director need not exhibit in the performance of his duties a greater degree ofskill than may reasonably be expected from a person of his knowledge and experience. However, English and Commonwealth courts have moved towards anobjective standard with regard to the required skill and care and these authorities are likely to be followed in the Cayman Islands. In fulfilling their duty ofcare to us, our directors must ensure compliance with our memorandum and articles of association. Our company has the right to seek damages if a duty owedby our directors is breached. In limited exceptional circumstances, a shareholder may have the right to seek damages in our name if a duty owed by ourdirectors is breached.87Table of Contents Terms of Directors and OfficersOur officers are elected by and serve at the discretion of the shareholders. Our directors are not subject to a term of office and hold office until suchtime as they are removed from office by the shareholders. A director will be removed from office automatically if, among other things, the director (i) becomesbankrupt or makes any arrangement or composition with his creditors; or (ii) is found to be or becomes of unsound mind.D.EmployeesWe had 4,794, 6,014 and 8,577 employees as of December 31, 2016, 2017 and 2018, respectively. As of December 31, 2018, we had 4,480 employeesin Beijing and 4,097 employees in other cities in China. The following table sets forth the number of our employees by function as of December 31, 2018: Research and development 3,721 Content production and operation 2,523 Sales and marketing 1,851 General and administrative 482 Total 8,577 Our success depends on our ability to attract, retain and motivate qualified employees. We offer employees competitive salaries, performance-basedcash bonuses and other incentives. We believe that we maintain a good working relationship with our employees, and we have not experienced any materiallabor disputes. None of our employees are represented by labor unions.As required by laws and regulations in China, we participate in various employee social benefits plans that are organized by municipal and provincialgovernments, including housing funds, pension, medical insurance, job-related injury insurance, maternity insurance and unemployment insurance. We arerequired under PRC law to make contributions to employee benefit plans at specified percentages of the salaries, bonuses and certain allowances of ouremployees, up to a maximum amount specified by the local government from time to time.We typically enter into standard confidentiality and employment agreements with our employees. These contracts include a standard non-competecovenant that prohibits the employee from competing with us, directly or indirectly, during his or her employment as well as certain period of time afteremployment is terminated.E.Share OwnershipExcept as specifically noted, the following table sets forth information with respect to the beneficial ownership of our ordinary shares as of February28, 2019: •each of our directors and executive officers; and •each person known to us to own beneficially more than 5% of our ordinary shares.The calculations in the table below are based on 5,089,279,218 ordinary shares outstanding as of February 28, 2019, comprising of 2,212,887,822Class A ordinary shares (excluding 373,004,156 Class A ordinary shares issued to our depositary bank for bulk issuance of ADSs reserved for future issuancesupon the exercise or vesting of awards under our share incentive plans) and 2,876,391,396 Class B ordinary shares.88Table of Contents Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In computing the number of shares beneficially owned bya person and the percentage ownership of that person, we have included shares that the person has the right to acquire within 60 days, including through theexercise of any option, warrant, or other right or the conversion of any other security. These shares, however, are not included in the computation of thepercentage ownership of any other person. Ordinary Shares Beneficially Owned Class A Class B Ordinary Ordinary Shares Beneficially Owned(†) Shares Beneficially Owned (††) Voting Power (†††) Number % Number % % Directors and Executive Officers:** Robin Yanhong Li(1) 7,933,331 * 2,876,391,396 100.0 92.9 Yu Gong(2) 93,412,387 4.1 — — * Herman Yu — — — — — Chuan Wang(3) — — — — — Haifeng Wang * * — — * Lu Wang — — — — — Sam Hanhui Sun(4) — — — — — Jane Jie Sun(5) — — — — — Xiaodong Wang * * — — * Xiaohui Wang * * — — * Xiangjun Wang * * — — * Xianghua Yang * * — — * Youqiao Duan * * — — * All directors and executive officers as a group 157,516,119 6.7 2,876,391,396 100.0 92.9 Principal Shareholders: Baidu Holdings(6) 7,933,331 * 2,876,391,396 100.0 92.9 Xiaomi Ventures Limited(7) 341,874,885 15.4 — — * Hillhouse Capital Management, Ltd.(8) 240,191,174 10.9 — — * Notes:*Less than 1%.** Except for Robin Yanhong Li, Herman Yu, Chuan Wang and Jane Jie Sun, the business address of our directors and executive officers is 9/F, iQIYI Innovation Building, No. 2Haidian North First Street, Haidian District, Beijing 100080, China. The business address of Robin Yanhong Li, Herman Yu, and Haifeng Wang is Baidu Campus, No. 10Shangdi 10th Street, Haidian District, Beijing 100085, China. The business address of Jane Jie Sun is 968 Jin Zhong Road, Shanghai 200335, China.† For each person and group included in this column, percentage ownership is calculated by dividing the number of Class A ordinary shares beneficially owned by such personor group, including Class A ordinary shares that such person or group has the right to acquire within 60 days of February 28, 2019, by the sum of the total number of Class Aordinary shares outstanding as of February 28, 2019 and the number of Class A ordinary shares underlying the options held by such person or group that are exercisablewithin 60 days of February 28, 2019.†† For each person and group included in this column, percentage ownership is calculated by dividing the number of Class B ordinary shares beneficially owned by such personor group, including Class B ordinary shares that such person or group has the right to acquire within 60 days of February 28, 2019, by the sum of the total number of Class Bordinary shares outstanding as of February 28, 2019 and the number of Class B ordinary shares underlying the options held by such person or group that are exercisablewithin 60 days of February 28, 2019.†††For each person or group included in this column, percentage of total voting power represents voting power based on both Class A and Class B ordinary shares held by suchperson or group, including Class A and Class B ordinary shares that such person or group has the right to acquire within 60 days of February 28, 2019, with respect to alloutstanding shares of our Class A and Class B ordinary shares as a single class. Each holder of Class A ordinary shares is entitled to one vote per Class A ordinary share. Eachholder of our Class B ordinary shares is entitled to ten votes per Class B ordinary share. Our Class B ordinary shares are convertible at any time by the holder into Class Aordinary shares on a share-for-share basis.(1)Mr. Li has the majority voting power in Baidu and is deemed to beneficially own iQIYI’s shares held by Baidu Holdings.(2)Representing (i) 79,476,962 Class A ordinary shares that Dr. Gong may purchase upon exercise of options within 60 days of February 28, 2019, and (ii) 13,935,425 Class Aordinary shares held by Cannes Ventures Limited, a company incorporated in the Cayman Islands. Cannes Ventures Limited is wholly-owned by Dr. Gong. The registeredaddress of Cannes Ventures Limited is 190 Elgin Avenue, George Town, Grand Cayman, Cayman Islands.(3)The business address of Mr. Chuan Wang is Building C, Qinghe Shunshijiaye Technology Park, No. 66 Zhufang Road, Haidian District, Beijing 100085, China.(4)The business address of Sam Hanhui Sun is 559 Argyle Avenue, Westmount, Quebec, Canada H3Y 3B8.(5)The business address of Jane Jie Sun is 968 Jin Zhong Road, Shanghai 200335, China.89Table of Contents (6)Representing 7,933,331 Class A ordinary shares, in the form of ADSs, and 2,876,391,396 Class B ordinary shares held by Baidu Holdings Limited, a company incorporated inBritish Virgin Islands. Baidu Holdings is a wholly owned subsidiary of Baidu. The business address of Baidu Holdings Limited is No. 10 Shangdi 10th Street, Haidian District,Beijing 100085, China.(7)Representing 341,874,885 Class A ordinary shares held by Xiaomi Ventures Limited as of December 31, 2018, as reported in a Schedule 13G filed by Xiaomi VenturesLimited on February 1, 2019. Xiaomi Ventures Limited is a company incorporated in British Virgin Islands. Xiaomi Ventures Limited is beneficially owned and controlled byXiaomi Corporation. The registered address of Xiaomi Ventures Limited is c/o P.O. Box 2221, Road Town, Tortola, British Virgin Islands.(8)Representing (i) 6 Class A ordinary shares and (ii) 34,313,024 ADSs representing 240,191,168 Class A ordinary shares beneficially owned by Hillhouse Capital Management,Ltd., a company incorporated in the Cayman Islands, as of December 31, 2018, as reported in a Schedule 13G amendment filed by Hillhouse Capital Management, Ltd. onFebruary 14, 2019. Such Class A ordinary shares beneficially owned by Hillhouse Capital Management, Ltd. are held by HH RSV-V Holdings Limited, or HH RSV-V,Hillhouse InRe Fund, L.P., or InRe, and ENZ RE Fund, L.P., or ENZ. HH RSV-V, InRe and ENZ are collectively referred to as the Hillhouse Entities. Hillhouse CapitalManagement, Ltd. acts as the sole management company to each of the Hillhouse Entities. The business address of Hillhouse Capital Management, Ltd. is Suite 2202, 22ndFloor, Two International Finance Centre, 8 Finance Street, Central, Hong Kong.Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares are entitled to one voteper share, while holders of Class B ordinary shares are entitled to ten votes per share. We issued Class A ordinary shares represented by our ADSs in our initialpublic offering in April 2018. Holders of our Class B ordinary shares may choose to convert their Class B ordinary shares into the same number of Class Aordinary shares at any time. Class A ordinary shares are not convertible into Class B ordinary shares under any circumstance.We are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company. To our knowledge, as of February28, 2019, 33,151,504 of our Class A ordinary shares are held by one record holder in the United States, representing 1.5% of our total issued and outstandingClass A ordinary shares as of such date (excluding 373,004,156 Class A ordinary reserved for future issuances upon the exercising or vesting of awardsgranted under the issuer’s share incentive plan). As of February 28, 2019, none of our Class B ordinary shares are held by record holders in the United States.For options and restricted share units granted to our officers, directors and employees, see “—B. Compensation of Directors and Executive Officers—Share Incentive Plans.”ITEM 7.MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONSA.Major ShareholdersSee “Item 6. Directors, Senior Management and Employees—E. Share Ownership.”B.Related Party TransactionsContractual Arrangements with our VIEsSee “Item 4. Information on the Company—C. Organizational Structure.”Transactions with Shareholders and AffiliatesBaiduWe enjoy significant business synergies with Baidu primarily in the form of complementary content offerings for users and cross-sale of each other’sservices.Master Business Cooperation AgreementWe have entered into a master business cooperation agreement with Baidu on January 19, 2018.Under the master business cooperation agreement, we and Baidu agree to cooperate with each other in areas including but not limited to AItechnology, smart devices/DuerOS (the dialog-type AI system and open platform developed by Baidu), cloud services, online advertising, internet traffic,data and content, and to treat each other as the most preferred strategic partner in our areas of cooperation.Specifically, (i) Baidu agrees to cooperate with us on leveraging AI technology to further improve our user experience; (ii) we and Baidu agree toshare sales channel resources to promote smart devices/DuerOS and increase iQIYI’s market share in its industry; (iii) Baidu agrees to provide support for ourcloud computing infrastructure and provide us with cloud computing infrastructure services on Baidu’s most favored terms; (iv) we and Baidu agree to crosssell our respective advertising services, and Baidu agrees to grant us priority to advertise on its platform; (v) we and Baidu agree to leverage our respectiveservices to increase user traffic; and (vi) we and Baidu agree to allow our respective registered users and content providers to log onto each other’s platforms.90Table of Contents Under this agreement, (i) Baidu agrees not to compete with us in providing video content services that are the same as or substantially similar to ourlong-form video businesses (with the exception of existing business activities conducted by Baidu and its affiliates and of the business activities conductedby the entity that currently operates Baidu’s online video business), and (ii) we agree not to compete with Baidu in any business that is the same as orsubstantially similar to Baidu’s core businesses (with the exception of existing business activities conducted by us or our affiliates). Long-form videobusiness means long-form video content services currently provided by iQIYI, such long-form video content includes but not limited to movies, TV series,network series, cartoons, variety shows, documentaries, etc. Whether any service is Baidu’s core business or is the same as or substantially similar to Baidu’score business shall be determined by Baidu and us in a commercially reasonable manner.The master business cooperation agreement will expire on the eighth anniversary of the date of execution, extendable for a term of eight years uponagreement by both parties. In the event we are no longer controlled by Baidu, either we or Baidu may terminate this agreement.Loan AgreementUnder the master business cooperation agreement, Baidu will provide us with a RMB650.0 million (US$94.5 million) loan, which will mature on thefifth anniversary of the grant date. We entered into a loan agreement with Baidu with respect to such loan on January 19, 2018. The loan is interest free.Share Purchase Agreement and Ticket Business Cooperation AgreementOn February 12, 2018, we entered into a share purchase agreement with Baidu Holdings, pursuant to which we would issue to Baidu Holdings anaggregate of 36,860,691 Class B ordinary shares. The transaction has closed in April 2018. As consideration for the issuance of such shares and subject to theconditions set forth in the share purchase agreement, Baidu Holdings agreed to (i) undertake certain non-compete obligations towards us with respect to theonline movie ticket and show ticket booking business of Baidu Holdings and its affiliates, (ii) direct user traffic related to such ticket business to us, (iii)provide us with technological support with respect to our ticket booking business, (iv) license certain domain names and certain intellectual property rightsto us and (v) enter into a ticket business cooperation agreement with us, which has been signed concurrently.Termination of Certain AgreementsPursuant to certain service agreements entered into between Baidu and us in 2011, Baidu was obligated to provide us with user traffic support. We hadentered into a termination agreement with Baidu in January 2018, pursuant to which such earlier service agreements (including the traffic support obligationsof Baidu therein) were terminated, in exchange for Baidu paying a fee of US$27.0 million to us. The excess of the fee received by us over the book value ofthe recorded favorable contract asset, amounting to RMB104.2 million (US$15.2 million), was accounted for as a deemed contribution from the controllingshareholder.Transactions with BaiduFor the years ended December 31, 2016, 2017 and 2018, we generated membership services revenue of RMB3.1 million, RMB4.2 million andRMB19.9 million (US$2.9 million), respectively, advertising services revenue of RMB116.0 million, RMB18.3 million and RMB189.5 million (US$27.6million), respectively, and other revenues of RMB6.6 million, RMB58.5 million and RMB29.3 million (US$4.3 million), respectively, from Baidu.We incurred cost of revenues for license fees in the amount of RMB5.6 million, RMB8.3 million and RMB8.9 million (US$1.3 million) for the yearsended December 31, 2016, 2017 and 2018, respectively. We also incurred cost of revenues for bandwidth in the amount of RMB88.9 million and RMB601.1million (US$87.4 million) for the years ended December 31, 2017 and 2018. We also incurred cost of revenues for traffic acquisition and other services inrelation with our ticket booking service in an amount of RMB126.6 million (US$18.4 million) for the year ended December 31, 2018. We incurred selling,general and administrative expenses for advertising services and traffic acquisition service provided by Baidu in the amount of RMB74.2 million, RMB66.0million and RMB10.8 million (US$1.6 million) for the years ended December 31, 2016, 2017 and 2018, respectively. We incurred research and developmentexpenses for cloud services provided by Baidu in the amount of RMB0.9 million, RMB2.8 million and RMB5.1 million (US$0.7 million) for the years endedDecember 31, 2016, 2017 and 2018, respectively. We incurred interest expenses for entrusted loans provided by Baidu and the convertible notes payable toBaidu in the amount of RMB106.7 million, RMB168.2 million and nil for the years ended December 31, 2016, 2017 and 2018, respectively.91Table of Contents As of December 31, 2016, 2017 and 2018, we had RMB22.4 million, RMB10.0 million and RMB103.0 million (US$15.0 million), respectively, duefrom Baidu. The balance mainly represents amounts due from Baidu for advertising services and other services. We had loan receivable from Baidu ofRMB209.4 million, nil and nil as of December 31, 2016 and 2017 and 2018, respectively, which mainly represented interest-free and uncollateralized loansprovided to Baidu that were fully repaid in 2017. In April 2017, we provided an interest-free US dollar denominated loan of US$330.2 million to Baidu,which was fully repaid in December 2017.As of December 31, 2016 and 2017 and 2018, we had RMB236.9 million, RMB77.6 million, and RMB421.9 million (US$61.4 million), respectively,due to Baidu. The related party balances mainly represented a deposit, accrued expenses for advertising services and cloud services provided by Baidu as ofDecember 31, 2016, accrued expenses for bandwidth services provided by Baidu as of December 31, 2017, and accrued expenses for bandwidth services andcloud services provided by Baidu as of December 31, 2018. As of December 31, 2016, 2017 and 2018, we had RMB4.7 billion, RMB50.0 million andRMB700.0 million (US$101.8 million), respectively, in loans due to Baidu. As of December 31, 2016 and 2017 and 2018, the total outstanding balanceincludes an interest-free loan of RMB50.0 million, which was due on demand and the remaining outstanding balance as of December 31, 2016 was RMBdenominated entrusted loans provided by Baidu with a weighted average interest rate of 4.34%, which were fully repaid in 2017. In April 2017, we borroweda RMB denominated loan of RMB2,220.0 million with an interest rate of 3.92% from Baidu, which was fully repaid in December 2017. The remainingoutstanding balance as of December 31, 2018 was an interest-free loan provided by Baidu in January 2018 that will mature in January 2023.On April 12, 2018, we issued to Baidu Holdings an aggregate of 36,860,691 Class B ordinary shares pursuant to a share purchase agreement withBaidu Holdings entered into in February 2018, in exchange for Baidu providing traffic acquisition and other services in relation with our ticket bookingservice, which was recorded as intangible assets.Xiaomi Ventures LimitedXiaomi Ventures Limited and its affiliates, or Xiaomi Group, ceased to be our principal owner under ASC topic 850, Related Party Disclosures, onOctober 26, 2017, hence the related party transactions with Xiaomi Group for the year ended December 31, 2017 includes transactions that occurred fromJanuary 1, 2017 to October 26, 2017.We generate revenues from memberships sold by Xiaomi Group, through various Xiaomi products. For the years ended December 31, 2016 and 2017,we generated RMB26.8 million and RMB81.5 million, respectively, for such membership services revenue. We also provide advertising services to XiaomiGroup, and generated revenues of RMB60.8 million and RMB9.2 million for such services for the years ended December 31, 2016 and 2017, respectively.For the years ended December 31, 2016 and 2017, we also generated other revenues of RMB7.1 million and RMB4.6 million, respectively, from XiaomiGroup for other services.We incurred cost of revenues for commissions to Xiaomi Group for memberships and advertising services sold through or, presented by variousXiaomi products. For the years ended December 31, 2016 and 2017, we incurred such cost of revenues in the amount of RMB18.1 million and RMB42.6million, respectively. We also incurred expenses for advertisements of our service on Xiaomi products, such as Xiaomi smartphones and Mi Box. For theyears ended December 31, 2016 and 2017, we incurred such advertising expenses in the amount of RMB44.0 million and RMB82.8 million, respectively.Other Transactions with Related PartiesOther related party transactions, including services provided by/to our equity method investees and other investees measured using measurementalternative in the ordinary course of business were insignificant for each of the years presented.As of December 31, 2016, 2017 and 2018, we had nil, nil and RMB127.6 million (US$18.6 million), respectively, due from other related parties. Thebalance mainly represents amounts due from our equity investees for content distribution services or paid in advance by us for licensed copyrightsacquisition. We had loan receivable due from our equity investees of nil, nil and RMB104.0 million (US$15.1 million) as of December 31, 2016, 2017 and2018, respectively, which mainly represented loan provided to the equity investees with an interest rate of 5% that will mature in 2019.As of December 31, 2016, 2017 and 2018, we had RMB1.9 million, RMB2.5 million and RMB851.8 million (US$123.9 million), respectively, due toother related parties. The related party balances mainly represented deferred revenues in relation to content distribution, IP licensing, advertising services andtraffic support services to be provided to one of our equity method investees as of December 31, 2018.92Table of Contents Shareholders AgreementOther than provisions with respect to registration rights, the description of which is set forth below, all provisions and rights under our sixth amendedand restated shareholders agreement terminated upon consummation of our initial public offering.Demand Registration Rights. At any time after the earlier of (i) the four-year period following the date of the shareholders agreement or (ii) 180 daysafter the effective date of the registration statement for a public offering, holders of at least 30% of the registrable securities then outstanding, or ExistingInitiating Holders, holders of at least 30% of the registrable securities issued or issuable upon conversion of the Series F preferred shares then outstanding, orSeries F Initiating Holders, and holders of at least 30% of the registrable securities issued or issuable upon conversion of the Series G preferred shares thenoutstanding, or Series G Initiating Holders, have the right to demand that we file a registration statement covering the registration of any registrable securitiesof such holders. We have the right to defer filing of a registration statement for a period of not more than 90 days after the receipt of the request of theinitiating holders under certain conditions, but we cannot exercise the deferral right more than once in any twelve-month period and we cannot register anyother share during such twelve-month period. We are not obligated to effect a demand registration if we have, within the six-month period prior to the date ofa demand registration request, already effected a registration. We are not obligated to effect more than four demand registrations initiated by the ExistingInitiating Holders, more than two demand registrations initiated by the Series F Initiating Holders, or more than two demand registrations initiated by theSeries G Initiating Holders, other than demand registration to be effected pursuant to registration statement on Form F-3, for which an unlimited number ofdemand registrations shall be permitted.Piggyback Registration Rights. If we propose to file a registration statement for a public offering of our securities, we must offer holders of ourregistrable securities an opportunity to include in the registration the number of registrable securities of the same class or series as those proposed to beregistered. If the managing underwriters of any underwritten offering determine in its view the number of registrable securities exceeds the maximum offeringsize, the registrable securities shall allocate first to us, second to each of holders requesting for the inclusion of their registrable securities pursuant to thepiggyback registration, and third to holders of our other securities with such priorities among them as we shall determine.Form F-3 Registration Rights. Any of the Existing Initiating Holders, Series F Initiating Holders and Series G Initiating Holders may request us inwriting to file an unlimited number of registration statements on Form F-3. Promptly after receiving such request, we shall give written notice of the proposedregistration and within 20 days of such notice, we shall effect the registration of the securities on Form F-3.Expenses of Registration. We will bear all registration expenses, other than underwriting discounts and selling commissions incurred in connectionwith any demand, piggyback or F-3 registration.Employment Agreements and Indemnification AgreementsSee “Item 6. Directors, Senior Management and Employees—B. Compensation of Directors and Executive Officers—Employment Agreements andIndemnification Agreements.”Share Option GrantsSee “Item 6. Directors, Senior Management and Employees—B. Compensation of Directors and Executive Officers—Share Incentive Plans.”C.Interests of Experts and CounselNot applicable.ITEM 8.FINANCIAL INFORMATIONA.Consolidated Statements and Other Financial InformationWe have appended consolidated financial statements filed as part of this annual report.Legal ProceedingsWe are currently not a party to any material legal or administrative proceedings. We have in the past and may from time to time be subject to variouslegal or administrative claims and proceedings regarding, among other things, copyright and trademark infringement, intellectual property dispute, contractdisputes and unfair competition. Our products and services may contain materials, in which others may allege to own copyrights, trademarks or image rightsor which others may claim to be defamatory or objectionable.93Table of Contents As of December 31, 2018, 60 cases against us were pending before various courts in China. The aggregate amount of damages sought under thesepending cases is approximately RMB121.2 million. We are currently unable to estimate the reasonably possible loss or a range of reasonably possible loss asthe proceedings are in the early stages, or there is a lack of clear or consistent interpretation of laws. As a result, there is considerable uncertainty regardingthe timing or ultimate resolution of such proceedings, which includes eventual loss, fine, penalty or business impact, if any, and therefore, an estimate for thereasonably possible loss or a range of reasonably possible loss cannot be made. With respect to the limited number of proceedings for which we are able toestimate the reasonably possible loss or the range of reasonably possible loss, such estimates are immaterial.In addition, as of December 31, 2018, 1,104 cases brought by us against others for copyright and trademark infringement, unfair competition and othercommercial disputes were pending before various courts in China. The aggregate amount of damages we are seeking under these pending cases isapproximately RMB1,055.7 million.Dividend PolicyOur board of directors has complete discretion on whether to distribute dividends. Even if our board of directors decides to pay dividends, the form,frequency and amount will depend upon our future operations and earnings, capital requirements and surplus, general financial condition, contractualrestrictions and other factors that the board of directors may deem relevant.We do not have any present plan to pay any cash dividends on our ordinary shares in the foreseeable future. We currently intend to retain most, if notall, of our available funds and any future earnings to operate and expand our business.We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in China for our cash requirements,including any payment of dividends to our shareholders. PRC regulations may restrict the ability of our PRC subsidiaries to pay dividends to us. See “Item 3.Key Information—D. Risk Factors—Risks Related to Doing Business in China—We may rely on dividends and other distributions on equity paid by ourPRC subsidiaries to fund any cash and financing requirements we may have, and any limitation on the ability of our PRC subsidiaries to make payments to usand any tax we are required to pay could have a material and adverse effect on our ability to conduct our business.” If we pay any dividends, we will pay ourADS holders to the same extent as holders of our Class A ordinary shares, subject to the terms of the deposit agreement, including the fees and expensespayable thereunder.B.Significant ChangesExcept as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our audited consolidatedfinancial statements included in this annual report.ITEM 9.THE OFFER AND LISTINGA.Offering and Listing Details.See “—C. Markets.”B.Plan of DistributionNot applicable.C.MarketsOur ADSs have been listed on the Nasdaq Global Market under the symbol “IQ” since March 29, 2018.D.Selling ShareholdersNot applicable.E.DilutionNot applicable.94Table of Contents F.Expenses of the IssueNot applicable.ITEM 10.ADDITIONAL INFORMATIONA.Share CapitalNot applicable.B.Memorandum and Articles of AssociationThe following are summaries of material provisions of our currently effective ninth amended and restated memorandum and articles of association, aswell as the Companies Law (2018 Revision) insofar as they relate to the material terms of our ordinary shares.Board of DirectorsSee “Item 6. Directors, Senior Management and Employees—C. Board Practices.”Ordinary SharesGeneral. All of our outstanding ordinary shares are fully paid and non-assessable. Certificates representing the ordinary shares are issued in registeredform. Our shareholders who are non-residents of the Cayman Islands may freely hold and vote their ordinary shares. Our company will issue only non-negotiable shares, and will not issue bearer or negotiable shares.Register of Members. Under Cayman Islands law, we must keep a register of members and there should be entered therein: •the names and addresses of the members, a statement of the shares held by each member, and of the amount paid or agreed to be considered aspaid, on the shares of each member; •the date on which the name of any person was entered on the register as a member; and •the date on which any person ceased to be a member.Under Cayman Islands law, the register of members of our company is prima facie evidence of the matters set out therein (i.e. the register of memberswill raise a presumption of fact on the matters referred to above unless rebutted) and a member registered in the register of members is deemed as a matter ofCayman Islands law to have legal title to the shares as set against its name in the register of members. Once our register of members has been updated, theshareholders recorded in the register of members should be deemed to have legal title to the shares set against their name in the register of members.If the name of any person is incorrectly entered in or omitted from our register of members, or if there is any default or unnecessary delay in entering onthe register the fact of any person having ceased to be a member of our company, the person or member aggrieved (or any member of our company or ourcompany itself) may apply to the Cayman Islands Grand Court for an order that the register be rectified, and the Court may either refuse such application or itmay, if satisfied of the justice of the case, make an order for the rectification of the register.Dividends. The holders of our ordinary shares are entitled to such dividends as may be declared by our board of directors (provided always thatdividends may be declared and paid only out of funds legally available therefor, namely out of either profit, retained earnings or our share premium account,and provided further that a dividend may not be paid if this would result in our company being unable to pay its debts as they fall due in the ordinary courseof business).Classes of Ordinary Shares. Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares (and a further class of authorizedbut undesignated shares). Except for conversion rights and voting rights, the Class A ordinary shares and Class B ordinary shares shall carry equal rights andrank pari passu with one another, including but not limited to the rights to dividends (subject to the ability of the board of directors, under our currentmemorandum and articles of association, to determine that a dividend shall be paid wholly or partly by the distribution of specific assets (which may consistof the shares or securities of any other company) and to settle all questions concerning such distribution (including fixing the value of such assets,determining that cash payment shall be made to some shareholders in lieu of specific assets and vesting any such specific assets in trustees on such terms asthe directors think fit)) and other capital distributions.95Table of Contents Conversion. Class B ordinary shares may be converted into the same number of Class A ordinary shares by the holders thereof at any time, while ClassA ordinary shares cannot be converted into Class B ordinary shares under any circumstances.Voting Rights. Holders of Class A ordinary shares and Class B ordinary shares shall, at all times, vote together as one class on all matters submitted to avote by the members at any general meeting of the Company. Each Class A ordinary share shall be entitled to one vote on all matters subject to the vote atgeneral meetings of our company, and each Class B ordinary share shall be entitled to ten votes on all matters subject to the vote at general meetings of ourcompany. Voting at any meeting of shareholders is by show of hands unless a poll is demanded. A poll may be demanded by the chairman of such meeting orany one shareholder present in person or by proxy.Walkers (Hong Kong), our counsel as to Cayman Islands law, has advised that such voting structure is in compliance with current Cayman Islands lawas in general terms, a company and its shareholders are free to provide in the articles of association for such rights as they consider appropriate, subject tosuch rights not being contrary to any provision of the Companies Law and not inconsistent with common law.An ordinary resolution to be passed by the shareholders requires the affirmative vote of a simple majority of the votes attached to the ordinary sharescast by those shareholders entitled to vote who are present in person or by proxy (or, in the case of corporations, by their duly authorized representatives) at ageneral meeting, while a special resolution requires the affirmative vote of a majority of no less than two-thirds of the votes attached to the ordinary sharescast by those shareholders who are present in person or by proxy (or, in the case of corporations, by their duly authorized representatives) at a generalmeeting. Both ordinary resolutions and special resolutions may also be passed by a unanimous written resolution signed by all the shareholders of ourcompany, as permitted by the Companies Law and our memorandum and articles of association. A special resolution will be required for important matterssuch as a change of name or making changes to our memorandum and articles of association.Transfer of Ordinary Shares. Any of our shareholders may transfer all or any of his or her ordinary shares by an instrument of transfer in the usual orcommon form or any other form approved by our board of directors.However, our board of directors may, in its absolute discretion, decline to register any transfer of any ordinary share which is not fully paid up or onwhich our company has a lien. Our board of directors may also decline to register any transfer of any ordinary share unless: •the instrument of transfer is lodged with us, accompanied by the certificate for the ordinary shares to which it relates and such other evidence asour board of directors may reasonably require to show the right of the transferor to make the transfer; •the instrument of transfer is in respect of only one class of shares; •the instrument of transfer is properly stamped, if required; •a fee of such maximum sum as the Nasdaq Global Market may determine to be payable, or such lesser sum as the board of directors may fromtime to time require, is paid to the Company in respect thereof; and •in the case of a transfer to joint holders, the transfer is not to more than four joint holders.If our directors refuse to register a transfer they are required, within three months after the date on which the instrument of transfer was lodged, to sendto each of the transferor and the transferee notice of such refusal.Liquidation. On a return of capital on winding up or otherwise (other than on conversion, redemption or purchase of ordinary shares or, on a windingup, with the sanction of a special resolution of the Company and any other sanction required by the Companies Law), assets available for distribution amongthe holders of ordinary shares will be distributed among the holders of the ordinary shares in proportion to the par value of the shares held by them (subjectto, on a winding up where the assets available for distribution amongst the shareholders of the Company shall be more than sufficient to repay the whole ofthe share capital at the commencement of the winding up, a deduction from ordinary shares in respect of which there are monies due of all monies payable tothe Company for unpaid calls or otherwise). If our assets available for distribution are insufficient to repay all of the paid-up capital, the assets will bedistributed so that, as nearly as may be, the losses are borne by our shareholders in proportion to the par value of the shares held by them. We are a “limitedliability” company registered under the Companies Law, and under the Companies Law, the liability of our members is limited to the amount, if any, unpaidon the shares respectively held by them. Our current memorandum of association contains a declaration that the liability of our members is so limited.96Table of Contents Calls on Ordinary Shares and Forfeiture of Ordinary shares. Our board of directors may from time to time make calls upon shareholders for anyamounts unpaid on their ordinary shares (together with any interests which may have accrued). The ordinary shares that have been called upon and remainunpaid are subject to forfeiture.Redemption, Repurchase and Surrender of Ordinary Shares. We may issue shares on terms that such shares are subject to redemption, at our option orat the option of the holders thereof, on such terms and in such manner as may be determined, before the issue of such shares, by our board of directors or by anordinary resolution of our shareholders. Our company may also repurchase any of our shares provided that the manner and terms of such purchase have beenapproved by our board of directors or by ordinary resolution of our shareholders, or are otherwise authorized by our memorandum and articles of association.Under the Companies Law, the redemption or repurchase of any share may be paid out of our company’s profits or out of the proceeds of a fresh issue ofshares made for the purpose of such redemption or repurchase, or out of capital (including share premium account and capital redemption reserve) if ourcompany can, immediately following such payment, pay its debts as they fall due in the ordinary course of business. In addition, under the Companies Lawno such share may be redeemed or repurchased (a) unless it is fully paid up, (b) if such redemption or repurchase would result in there being no sharesoutstanding other than shares held as treasury shares, or (c) if the company has commenced liquidation. In addition, our company may accept the surrender ofany fully paid share for no consideration.Variations of Rights of Shares. If at any time, our share capital is divided into different classes of shares, all or any of the attached to any such classmay (subject to any rights or restrictions for the time being attached to any class of share) only be materially adversely varied with the consent in writing ofthe holders of two-thirds of the issued shares of that class or with the sanction of a resolution passed at a separate meeting of the holders of the shares of thatclass by the holders of two-thirds of the issued shares of that class. The rights conferred upon the holders of the shares of any class issued with preferred orother rights will not, unless otherwise expressly provided by the terms of issue of the shares of that class, be deemed to be materially adversely varied by thecreation or issue of further shares ranking pari passu with or subsequent to such existing class of shares or the redemption or purchase of any shares of anyclass by the Company. The rights of the holders of shares shall not be deemed to be materially adversely varied by the creation or issue of shares withpreferred or other rights including, without limitation, the creation of shares with enhanced or weighted voting rights.General Meetings of Shareholders and Shareholder Proposals. As a Cayman Islands exempted company, we are not obliged by the Companies Lawto call shareholders’ annual general meetings. Our current memorandum and articles of association provide that we may (but are not obliged to) in each yearhold a general meeting as our annual general meeting in which case we shall specify the meeting as such in the notices calling it, and the annual generalmeeting shall be held at such time and place as may be determined by our directors.Shareholders’ annual general meetings and any other general meetings of our shareholders may be convened by a majority of our board of directors orour chairman. Advance notice of at least seven calendar days is required for the convening of our annual general shareholders’ meeting and any other generalmeeting of our shareholders. A quorum required for a general meeting of shareholders consists of one or more shareholders holding shares in our Companywhich carry in aggregate (or representing by proxy) not less than one-third of all votes attaching to all shares in our Company in issue and entitled to vote atsuch general meeting, present in person or by proxy or, if a corporation or other non-natural person, by its duly authorized representative.Cayman Islands law provides shareholders with only limited rights to requisition a general meeting, and does not provide shareholders with any rightto put any proposal before a general meeting. However, these rights may be provided in a company’s articles of association. Our current memorandum andarticles of association allow our shareholders holding shares representing in aggregate not less than one-third of all votes attaching to all issued andoutstanding shares of the Company that as at the date of the deposit of such requisition carry the right to vote at general meetings of the Company, torequisition an extraordinary general meeting of the shareholders, in which case our directors are obliged to call such meeting and to put the resolutions sorequisitioned to a vote at such meeting; however, our current memorandum and articles of association do not provide our shareholders with any right to putany proposals before annual general meetings or extraordinary general meetings not called by such shareholders.Inspection of Books and Records. Holders of our ordinary shares have no general right under Cayman Islands law to inspect or obtain copies of our listof shareholders or our corporate records.Changes in Capital. Our shareholders may from time to time by ordinary resolution: •increase our share capital by such sum, to be divided into shares of such classes and amount, as the resolution shall prescribe; •consolidate and divide all or any of our share capital into shares of a larger amount than our existing shares;97Table of Contents •sub-divide our existing shares, or any of them into shares of a smaller amount, provided that in the subdivision the proportion between theamount paid and the amount, if any, unpaid on each reduced share shall be the same as it was in case of the share from which the reduced shareis derived; or •cancel any shares which, at the date of the passing of the resolution, have not been taken or agreed to be taken by any person and diminish theamount of our share capital by the amount of the shares so canceled.Our shareholders may by special resolution, subject to confirmation by the Grand Court of the Cayman Islands on an application by our company foran order confirming such reduction, reduce our share capital or any capital redemption reserve in any manner permitted by law.Exempted Company. We are an exempted company with limited liability under the Companies Law of the Cayman Islands. The Companies Law in theCayman Islands distinguishes between ordinary resident companies and exempted companies. Any company that is registered in the Cayman Islands butconducts business mainly outside of the Cayman Islands may apply to be registered as an exempted company. The requirements for an exempted companyare essentially the same as for an ordinary company except for the exemptions and privileges listed below: •an exempted company does not have to file an annual return of its shareholders with the Registrar of Companies; •an exempted company’s register of members is not required to be open to inspection; •an exempted company does not have to hold an annual general meeting; •an exempted company may issue no par value shares; •an exempted company may obtain an undertaking against the imposition of any future taxation (such undertakings are usually given for 30years in the first instance); •an exempted company may register by way of continuation in another jurisdiction and be deregistered in the Cayman Islands; •an exempted company may register as a limited duration company; and •an exempted company may register as a segregated portfolio company.“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by the shareholder on that shareholder’s shares of thecompany (except in exceptional circumstances, such as involving fraud, the establishment of an agency relationship or an illegal or improper purpose orother circumstances in which a court may be prepared to pierce or lift the corporate veil).C.Material ContractsWe have not entered into any material contracts other than in the ordinary course of business and other than those described in “Item 4. Information onthe Company” or elsewhere in this annual report on Form 20-F.D.Exchange ControlsSee “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Foreign Exchange” and “Item 4.Information on the Company—B. Business Overview—Government Regulations—Regulations on Dividend Distribution.”E.TaxationThe following summary of the material Cayman Islands, People’s Republic of China and U. S. federal income tax consequences of an investment inour ADSs or Class A ordinary shares is based upon laws and relevant interpretations thereof in effect as of the date of this annual report, all of which aresubject to change. This summary does not deal with all possible tax consequences relating to an investment in our ADSs or Class A ordinary shares, such astax consequences under state, local and other tax laws. To the extent that the discussion relates to matters of Cayman Islands tax law, it represents theopinion of Walkers (Hong Kong), our Cayman Islands counsel. To the extent that the discussion relates to matters of PRC tax law, it represents the opinionof Jingtian & Gongcheng, our PRC counsel.98Table of Contents Cayman Islands TaxationThe Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no taxationin the nature of inheritance tax or estate duty. There are no other taxes likely to be material to us or holders of our ADSs or Class A ordinary shares levied bythe government of the Cayman Islands except for stamp duties which may be applicable on instruments executed in or, after execution, brought within thejurisdiction of the Cayman Islands. The Cayman Islands is not party to any double tax treaties that are applicable to any payments made by or to ourcompany. There are no exchange control regulations or currency restrictions in the Cayman Islands.People’s Republic of China TaxationThe Enterprise Income Tax Law provides that an enterprise established under the laws of a foreign country or region but whose “de facto managementbody” is located in the PRC is treated as a PRC resident enterprise for PRC tax purposes and consequently subject to the PRC income tax at the rate of 25%on its global income. The implementing rules of the Enterprise Income Tax Law merely define the location of the “de facto management body” as an“organizational body which effectively manages and controls the production and business operation, personnel, an accounting, properties and other aspectsof operations of an enterprise.” Based on a review of surrounding facts and circumstances, we do not believe that we should be considered a PRC residententerprise for PRC tax purposes. However, there is limited guidance and implementation history of the Enterprise Income Tax Law, and if we are treated as aPRC resident enterprise for PRC tax purposes, we will be subject to PRC tax on our global income at a uniform tax rate of 25%.PRC income tax at the rate of 10% will be withheld from payments of interest or dividends we make to investors that are “non-resident enterprises” ofthe PRC, if such investors do not have an establishment or place of business in the PRC, or if they have such establishment or place of business in the PRCbut the relevant income is not effectively connected with such establishment or place of business, to the extent such interest or dividends are deemed to besourced within the PRC.Furthermore, any gain realized on the transfer of the ADSs or shares by such investors would also be subject to PRC income tax at 10% if such gain isregarded as income derived from sources within the PRC.Furthermore, if we are considered a PRC resident enterprise and relevant PRC tax authorities consider the interest or dividends we pay or any gainsrealized from the transfer of our ADSs or shares to be income derived from sources within the PRC, such interest or dividends and gains earned by non-resident individuals would be subject to the 20% PRC individual income tax (which may be withheld at source).These rates could be reduced by applicable tax treaties or similar arrangements between China and the jurisdiction of the investor. For example, forinvestors in Hong Kong, the tax rate is reduced to 7% for interest payments and 5% for dividends. However, it is unclear whether non-PRC shareholderswould be able to claim the benefits of any tax treaties between their country of tax residence and the PRC in the event that we are treated as a PRC residententerprise.U.S. Federal Income Tax ConsiderationsThe following discussion is a summary of U.S. federal income tax considerations under present law of the ownership and disposition of the ADSs orClass A ordinary shares. This summary applies only to investors that are U.S. Holders (as defined below) and that hold the ADSs or Class A ordinary shares ascapital assets for U.S. federal income tax purposes. This discussion is based on the applicable provisions of the Internal Revenue Code of 1986, Code, asamended, or the Code, the Treasury Regulations promulgated thereunder, pertinent judicial decisions, interpretive rulings of the IRS and such otherauthorities as we have considered relevant. All of the foregoing authorities are subject to change, which change could apply retroactively and could affectthe tax considerations described below.The following discussion does not deal with all the tax considerations to any particular investor or to persons that may be subject to special treatmentunder U.S. federal income tax laws, including: •banks; •financial institutions; •insurance companies; •broker dealers; •persons that elect to mark their securities to market;99Table of Contents •tax-exempt entities; •persons liable for the alternative minimum tax; •regulated investment companies; •certain expatriates or former long-term residents of the United States; •governments or agencies or instrumentalities thereof; •persons holding the ADSs or Class A ordinary shares as part of a straddle, hedging, conversion or integrated transaction; •persons that actually or constructively own ADSs or ordinary shares representing 10% or more of our voting power or value; •persons who are required to recognize income for U.S. federal income tax purposes no later than when such income is taken into account inapplicable financial statements; •persons whose functional currency is other than the U.S. dollar; or •persons who acquired ADSs or Class A ordinary shares pursuant to the exercise of any employee share option or otherwise as compensation.U.S. Holders are urged to consult their tax advisors about the application of the U.S. federal tax rules to their particular circumstances as well asthe state, local and foreign tax consequences to them of ownership and disposition of ADSs or Class A ordinary shares.The discussion below of the U.S. federal income tax considerations will apply if you are a “U.S. Holder.” You are a “U.S. Holder” if you are thebeneficial owner of the ADSs or Class A ordinary shares and you are, for U.S. federal income tax purposes: •an individual citizen or resident of the United States; •a corporation (or other entity subject to tax as a corporation for U.S. federal income tax purposes) that is created or organized in or under thelaws of the United States, any State thereof or the District of Columbia; •an estate whose income is subject to U.S. federal income taxation regardless of its source; or •a trust that (i) is subject to the supervision of a court within the United States and one or more U.S. persons has or have the authority to controlall substantial decisions of the trust or (ii) has a valid election in effect under applicable Treasury Regulations to be treated as a U.S. person.This discussion does not consider the tax treatment of partnerships or other pass-through entities that hold the ADSs or Class A ordinary shares, or ofpersons who hold the ADSs or Class A ordinary shares through such entities. If a partnership (or other entity classified as a partnership for U.S. federal incometax purposes) is the beneficial owner of the ADSs or Class A ordinary shares, the U.S. federal income tax treatment of a partner in the partnership willgenerally depend on the status of the partner and the activities of the partnership.The discussion below assumes that the representations contained in the deposit agreement are true and that the obligations in the deposit agreementand any related agreement will be complied with in accordance with their terms. If you hold ADSs, you will be treated as the holder of the underlying Class Aordinary shares represented by those ADSs for U.S. federal income tax purposes.This discussion does not address any aspect of U.S. federal non-income tax laws, such as gift or estate tax laws, or state, local or foreign. tax laws or theMedicare tax on certain net investment income. We have not sought, and will not seek, a ruling from the IRS or an opinion as to any U.S. federal income taxconsequence described herein. The IRS may disagree with the discussion herein, and its determination may be upheld by a court.100Table of Contents Taxation of Dividends or Other Distributions on the ADSs or Class A Ordinary SharesSubject to the discussion under “—Passive Foreign Investment Company Considerations” below, the gross amount of all our distributions to you withrespect to the ADSs or Class A ordinary shares will be included in your gross income as dividend income on the day actually or constructively received bythe depositary, in the case of ADSs, or by you, in the case of Class A ordinary shares, but only to the extent that the distribution is paid out of our current oraccumulated earnings and profits (computed under U.S. federal income tax principles). Because we do not intend to calculate our earnings and profits on thebasis of U.S. federal income tax principles, you should expect to treat the full amount of the distribution as a dividend for U.S. federal income tax purposes.Dividends paid by us will not be eligible for the dividends-received deduction allowed to corporations in respect of dividends received fromU.S. corporations.With respect to individuals and certain other non-corporate holders, dividends paid on our ADSs or Class A ordinary shares may be subject to reducedrates of taxation provided that (1) in the case of ADSs, our ADSs are readily tradeable on an established securities market in the United States, or otherwise, inthe event we are deemed to be a PRC “resident enterprise” under the PRC tax law, we are eligible for the benefit of the income tax treaty between the UnitedStates and the PRC, or the Treaty, (2) we are not a PFIC (as discussed below) for either the taxable year in which the dividend is paid or the preceding taxableyear and (3) certain holding period and other requirements are met. For this purpose, ADSs traded on the NASDAQ Stock Market will be considered to bereadily tradeable on an established securities market in the United States. In addition, in the event that we are deemed to be a PRC resident enterprise underPRC tax law, we may be eligible for the benefits of the Treaty. If we are eligible for such benefits, dividends we pay on our ordinary shares, regardless ofwhether such shares are represented by our ADSs, would be eligible for the reduced rates of taxation applicable to qualified dividend income, as discussedabove. You should consult your tax advisor regarding the availability of the lower rate for dividends paid with respect to our ADSs or Class A ordinaryshares.Dividends will generally be treated as income from foreign sources for U.S. foreign tax credit purposes and will generally constitute passive categoryincome. In the event that we are deemed to be a PRC resident enterprise under the PRC tax law and are subject to PRC withholding taxes on dividends paidon our Class A ordinary shares, depending on your particular facts and circumstances, you may be eligible, subject to a number of complex limitations, toclaim a foreign tax credit in respect of any foreign withholding taxes imposed (at a rate not exceeding the applicable Treaty rate) on dividends received onthe Class A ordinary shares. If you do not elect to claim a foreign tax credit for foreign taxes withheld, you may instead claim a deduction, for U.S. federalincome tax purposes, in respect of such withholdings, but only for a year in which you elect to do so for all creditable foreign income taxes. The rulesgoverning the foreign tax credit are complex. You are advised to consult your tax advisor regarding the availability of the foreign tax credit under yourparticular circumstances.Sale or Other Taxable Disposition of the ADSs or Class A Ordinary SharesSubject to the discussion under “—Passive Foreign Investment Company Considerations” below, you will recognize gain or loss on any sale,exchange or other taxable disposition of an ADS or Class A ordinary share equal to the difference between the amount realized for the ADS or Class Aordinary share and your tax basis in the ADS or Class A ordinary share. The gain or loss will generally be capital gain or loss, which will be long-term capitalgain or loss if your holding period for the shares exceeds one year at the time of disposition. Long-term capital gains are generally eligible for a preferentialrate of taxation for individuals and certain other non-corporate U.S. Holders. The deductibility of capital losses is subject to limitations. Any such gain or lossthat you recognize will generally be treated as U.S.-source income or loss for foreign tax credit limitation purposes, in which event you may not be able to usethe foreign tax credit arising from any PRC tax imposed on the disposition of the ADSs or Class A ordinary shares unless such credit can be applied (subjectto applicable limitations) against tax due on other income derived from foreign sources in the same category. However, in the event we are deemed to be aPRC resident enterprise under PRC tax law, we may be eligible for the benefits of the Treaty. In such event, if PRC tax were to be imposed on any gain fromthe disposition of the ADSs or Class A ordinary shares, a U.S. Holder that is eligible for the benefits of the Treaty may elect to treat such gain as PRC-sourceincome for foreign tax credit purposes. You should consult your tax advisor regarding the tax consequences in case any PRC tax is imposed on gain on adisposition of the ADSs or Class A ordinary shares, including the availability of the foreign tax credit and the election to treat any gain as PRC-source, underyour particular circumstances.Passive Foreign Investment Company ConsiderationsA non-U.S. corporation, such as our company, is considered a PFIC for any taxable year if either (i) at least 75% of its gross income is passive income,or (ii) at least 50% of the value of its assets (based on an average of the quarterly values of the assets during a taxable year) is attributable to assets thatproduce or are held for the production of passive income. We will be treated as owning our proportionate share of the assets and earning our proportionateshare of the income of any other corporation in which we own, directly or indirectly, more than 25% (by value) of the shares. Although the law in this regardis not entirely clear, we treat our consolidated affiliated entities as being owned by us for U.S. federal income tax purposes because we exercise effectivecontrol over them and we are entitled to substantially all of their economic benefits and, as a result, we consolidate their results of operations in our combinedand consolidated financial statement. If it were determined, however, that we are not the owner of our consolidated affiliated entities for U.S. federal incometax purposes, we would likely be treated as a PFIC for our taxable year ended December 31, 2018 and for subsequent taxable years.101Table of Contents Assuming we are the owner of our consolidated affiliated entities in the PRC for U.S. federal income tax purposes, based on our current and expectedincome and assets and the current market value of our ADSs, we do not presently expect to be a PFIC for the current taxable year or the foreseeable future.However, given the lack of authority and the highly factual nature of the analysis, no assurance can be given. The determination as to whether we are a PFICmust be made annually after the end of each taxable year, and consequently, our PFIC status may change. While we do not anticipate becoming a PFIC,changes in the nature of our income or assets or the value of our ADSs may cause us to become a PFIC for the current or any subsequent taxable year. Inparticular, because the total value of our assets for purposes of the asset test may be calculated using the market price of the ADSs, our PFIC status maydepend in large part on the market price of the ADSs, which may fluctuate considerably. The composition of our income and assets may also be affected byhow, and how quickly, we use our liquid assets. In addition, because there are uncertainties in the application of the relevant rules, it is possible that the IRSmay challenge our classification of certain income and assets as non-passive or our valuation of our tangible and intangible assets, each of which may resultin our becoming a PFIC for the current or subsequent taxable years. If we are a PFIC for any year during which you hold the ADSs or the Class A ordinaryshares we will generally continue to be treated as a PFIC for all succeeding years during which you hold such ADSs or Class A ordinary shares. However, if wecease to be a PFIC, provided that you have not made a mark-to-market election, as described below, you may avoid some of the adverse effects of the PFICregime by making a deemed sale election with respect to such ADSs or Class A ordinary shares, as applicable.If we are a PFIC for any taxable year during which you hold the ADSs or the Class A ordinary shares you will be subject to special tax rules withrespect to any “excess distribution” that you receive and any gain you realize from a sale or other disposition (including a pledge) of the ADSs or Class Aordinary shares, unless you make a mark-to-market election as discussed below. Distributions you receive in a taxable year that are greater than 125% of theaverage annual distributions you received during the shorter of the three preceding taxable years or your holding period for the ADSs or Class A ordinaryshares will be treated as an excess distribution. Under these special tax rules: •the excess distribution or gain would be allocated ratably over your holding period for the ADSs or Class A ordinary shares; •the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we became a PFIC, would betreated as ordinary income; and •the amount allocated to each of the other taxable years would be subject to tax at the highest rate of tax in effect for you for such year andwould be increased by an additional tax equal to interest on the resulting tax deemed deferred with respect to each such other taxable year.The tax liability for amounts allocated to years prior to the year of disposition or “excess distribution” cannot be offset by any net operating losses forsuch years, and gains (but not losses) realized on the sale of the ADSs or Class A ordinary shares cannot be treated as capital, even if you hold the ADSs orClass A ordinary shares as capital assets.Alternatively, a U.S. Holder of “marketable stock” (as defined below) in a PFIC may make a mark-to-market election for such stock of a PFIC to electout of the tax treatment discussed in the two preceding paragraphs. The mark-to-market election is available only for “marketable stock,” which is stock thatis traded in other than de minimis quantities on at least 15 days during each calendar quarter, or “regularly traded,” on a qualified exchange or other market,as defined in applicable Treasury Regulations. We expect that the ADSs will continue to be listed on the NASDAQ Global Market which is a qualifiedexchange for these purposes. Consequently, assuming that the ADSs are regularly traded, if you are a holder of ADSs, it is expected that the mark-to-marketelection would be available to you were we to become a PFIC. However, a mark-to-market election may not be made with respect to our Class A ordinaryshares as they are not marketable stock. If you make a valid mark-to-market election for the ADSs, you will include in income each year an amount equal tothe excess, if any, of the fair market value of the ADSs as of the close of your taxable year over your adjusted basis in such ADSs. You are allowed a deductionfor the excess, if any, of the adjusted basis of the ADSs over their fair market value as of the close of the taxable year. Such deductions, however, are allowableonly to the extent of any net mark-to-market gains on the ADSs included in your income for prior taxable years. Amounts included in your income under amark-to-market election, as well as gain on the actual sale or other disposition of the ADSs, are treated as ordinary income. Ordinary loss treatment alsoapplies to the deductible portion of any mark-to-market loss on the ADSs, as well as to any loss realized on the actual sale or disposition of the ADSs, to theextent that the amount of such loss does not exceed the net mark-to-market gains previously included for such ADSs. Your basis in the ADSs will be adjustedto reflect any such income or loss amounts. If you make such a mark-to-market election, tax rules that apply to distributions by corporations which are notPFICs would apply to distributions by us (except that the lower applicable capital gains rate would not apply).102Table of Contents Because, as a technical matter, a mark-to-market election cannot be made for any lower-tier PFICs that we may own, a U.S. Holder may continue to besubject to the general PFIC rules described above with respect to such U.S. Holder’s indirect interest in certain investments held by us that are treated as anequity interest in a PFIC for U.S. federal income tax purposes.Alternatively, a U.S. Holder may avoid the PFIC tax consequences described above in respect to its ADSs and Class A ordinary shares by making atimely “qualified electing fund,” or QEF, election. To comply with the requirements of a QEF election, a U.S. Holder must receive certain information fromus. Because we do not intend to provide such information, however, such election will not be available to you with respect to the ADSs or Class A ordinaryshares.If you hold ADSs or Class A ordinary shares in any year in which we are a PFIC, you will generally be required to file an annual information reportcontaining such information as the U.S. Treasury may require.You are urged to consult your tax advisor regarding the application of the PFIC rules to your investment in the ADSs or Class A ordinary shares.F.Dividends and Paying AgentsNot Applicable.G.Statement by ExpertsNot Applicable.H.Documents on DisplayWe previously filed with the SEC our registration statement on Form F-1 (Registration No. 333-223263), as amended, including the prospectuscontained therein, to register our Class A ordinary shares in relation to our initial public offering. We have also filed with the SEC a related registrationstatement on F-6 (Registration No. 333-223709) to register the ADSs.We are subject to the periodic reporting and other informational requirements of the Exchange Act. Under the Exchange Act, we are required to filereports and other information with the SEC. Specifically, we are required to file annually a Form 20-F within four months after the end of each fiscal year,which is December 31. Copies of reports and other information, when so filed, may be inspected without charge and may be obtained at prescribed rates at thepublic reference facilities maintained by the Securities and Exchange Commission at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. The publicmay obtain information regarding the Washington, D.C. Public Reference Room by calling the Commission at 1-800-SEC-0330. The SEC also maintains awebsite at www.sec.gov that contains reports, proxy and information statements, and other information regarding registrants that make electronic filings withthe SEC using its EDGAR system. As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content ofquarterly reports and proxy statements, and officers, directors and principal shareholders are exempt from the reporting and short-swing profit recoveryprovisions contained in Section 16 of the Exchange Act.We will furnish JPMorgan Chase Bank, N.A., the depositary of our ADSs, with our annual reports, which will include a review of operations andannual audited consolidated financial statements prepared in conformity with U.S. GAAP, and all notices of shareholders’ meetings and other reports andcommunications that are made generally available to our shareholders. The depositary will make such notices, reports and communications available toholders of ADSs and, upon our request, will mail to all record holders of ADSs the information contained in any notice of a shareholders’ meeting received bythe depositary from us.In accordance with NASDAQ Stock Market Rule 5250(d), we will post this annual report on our website ir.iqiyi.com. In addition, we will providehardcopies of our annual report to shareholders, including ADS holders, free of charge upon request.I.Subsidiary InformationNot applicable.ITEM 11.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Foreign Exchange RiskOur revenues and expenses are mainly denominated in Renminbi. Renminbi is not freely convertible into foreign currencies for capital accounttransactions. The value of the Renminbi against the U.S. dollar and other currencies is affected by changes in China’s political and economic conditions andby China’s foreign exchange policies, among other things. In July 2005, the PRC government changed its decades-old policy of pegging the value of theRenminbi to the U.S. dollar, and the Renminbi appreciated more than 20% against the U.S. dollar over the following three years. Between July 2008 and June2010, this appreciation halted and the exchange103Table of Contents rate between the Renminbi and the U.S. dollar remained within a narrow band. Since June 2010, the Renminbi has fluctuated against the U.S. dollar, at timessignificantly and unpredictably. In 2018, the RMB depreciated significantly in the backdrop of a surging U.S. dollar and persistent capital outflows of China.It is difficult to predict how market forces or PRC or U.S. government policy may impact the exchange rate between the Renminbi and the U.S. dollar in thefuture.To date, we have not entered into any material hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. To theextent that we need to convert U.S. dollars into Renminbi for our operations or capital expenditures, appreciation of the Renminbi against the U.S. dollarwould have an adverse effect on the Renminbi amount we would receive from the conversion. Conversely, if we decide to convert our Renminbi into U.S.dollars for the purpose of making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollaragainst the Renminbi would have a negative effect on the U.S. dollar amount available to us.The RMB depreciated by 5.67% against the U.S. dollar in 2018. As of December 31, 2018, we had RMB-denominated cash and cash equivalents,restricted cash and short-term investments of RMB1,445.4 million, and U.S. dollar-denominated cash and cash equivalents, restricted cash and short-terminvestments of US$1,654.1 million. Assuming we had converted RMB1,445.4 million into U.S. dollars at the exchange rate of RMB6.8755 for US$1.00 as ofthe end of 2018, our U.S. dollar cash balance would have been US$1,864.3 million. If the RMB had appreciated by 10% against the U.S. dollar, our U.S.dollar cash balance would have been US$1,887.6 million instead. Assuming we had converted US$1,654.1 million into RMB at the exchange rate ofRMB6.8755 for US$1.00 as of the end of 2018, our RMB cash balance would have been RMB12,817.8 million. If the RMB had appreciated by 10% againstthe U.S. dollar, our RMB cash balance would have been RMB11,680.6 million instead. In addition, we had U.S. dollar-denominated convertible senior notesof US$685.1 million as of December 31, 2018. A hypothetical 10% increase in the exchange rate of the U.S. dollar against the RMB would have resulted inan increase of RMB471.0 million (US$68.5 million) in the value of our U.S. dollar-denominated convertible senior notes as of December 31, 2018.Interest Rate RiskOur exposure to interest rate risk primarily relates to the interest income generated by excess cash, which is mostly held in interest-bearing bankdeposits. Interest-earning instruments carry a degree of interest rate risk. We have not been exposed to material risks due to changes in interest rates, and wehave not used any derivative financial instruments to manage our interest risk exposure. However, our future interest income may fall short of expectationsdue to changes in market interest rates.ITEM 12.DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIESA.Debt SecuritiesNot applicable.B.Warrants and RightsNot applicable.C.Other SecuritiesNot applicable.D.American Depositary SharesFees and Charges Our ADS holders May Have to PayThe depositary may charge each person to whom ADSs are issued, including, without limitation, issuances against deposits of shares, issuances inrespect of share distributions, rights and other distributions, issuances pursuant to a stock dividend or stock split declared by us or issuances pursuant to amerger, exchange of securities or any other transaction or event affecting the ADSs or deposited securities, and each person surrendering ADSs for withdrawalof deposited securities or whose ADRs are canceled or reduced for any other reason, US$5.00 for each 100 ADSs (or any portion thereof) issued, delivered,reduced, canceled or surrendered, as the case may be. The depositary may sell (by public or private sale) sufficient securities and property received in respectof a share distribution, rights and/or other distribution prior to such deposit to pay such charge.104Table of Contents The following additional charges shall be incurred by the ADR holders, by any party depositing or withdrawing shares or by any party surrenderingADSs and/or to whom ADSs are issued (including, without limitation, issuance pursuant to a stock dividend or stock split declared by us or an exchange ofstock regarding the ADRs or the deposited securities or a distribution of ADSs), whichever is applicable: •a fee of up to US$0.05 per ADS for any cash distribution made pursuant to the deposit agreement; •an aggregate fee of US$0.05 per ADS per calendar year (or portion thereof) for services performed by the depositary in administering the ADRs(which fee may be charged on a periodic basis during each calendar year and shall be assessed against holders of ADRs as of the record date orrecord dates set by the depositary during each calendar year and shall be payable in the manner described in the next succeeding provision); •a fee for reimbursement of such fees, charges and expenses as are incurred by the depositary and/or any of the depositary’s agents (including,without limitation, the custodian and expenses incurred on behalf of holders in connection with compliance with foreign exchange controlregulations or any law or regulation relating to foreign investment) in connection with the servicing of the shares or other deposited securities,the sale of securities (including, without limitation, deposited securities), the delivery of deposited securities or otherwise in connection withthe depositary’s or its custodian’s compliance with applicable law, rule or regulation (which fees and charge shall be assessed on aproportionate basis against holders as of the record date or dates set by the depositary and shall be payable at the sole discretion of thedepositary by billing such holders or by deducting such charge from one or more cash dividends or other cash distributions); •a fee for the distribution of securities (or the sale of securities in connection with a distribution), such fee being in an amount equal to the feefor the execution and delivery of ADSs which would have been charged as a result of the deposit of such securities (treating all such securitiesas if they were shares) but which securities or the net cash proceeds from the sale thereof are instead distributed by the depositary to thoseholders entitled thereto; •stock transfer or other taxes and other governmental charges; •SWIFT, cable, telex and facsimile transmission and delivery charges incurred at your request in connection with the deposit or delivery ofshares, ADRs or deposited securities; •transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection with the deposit orwithdrawal of deposited securities; and •in connection with the conversion of foreign currency into U.S. dollars, JPMorgan Chase Bank, N.A. shall deduct out of such foreign currencythe fees, expenses and other charges charged by it and/or its agent (which may be a division, branch or affiliate) so appointed in connectionwith such conversion; and •fees of any division, branch or affiliate of the depositary utilized by the depositary to direct, manage and/or execute any public and/or privatesale of securities under the deposit agreement.JPMorgan Chase Bank, N.A. and/or its agent may act as principal for such conversion of foreign currency.We will pay all other charges and expenses of the depositary and any agent of the depositary (except the custodian) pursuant to agreements from timeto time between us and the depositary. The charges described above may be amended from time to time by agreement between us and the depositary.Fees and Other Payments Made by the Depositary to UsThe depositary has agreed to reimburse us for certain expenses we incur that are related to establishment and maintenance of the ADS program uponsuch terms and conditions as we and the depositary may agree from time to time. In 2018, we received US$9.4 million from the depository for expensesincurred in connection with the establishment and maintenance of the ADS program.105Table of Contents PART II.ITEM 13.DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIESNone.ITEM 14.MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDSMaterial Modifications to the Rights of Security HoldersSee “Item 10. Additional Information—B. Memorandum and Articles of Association—Ordinary Shares” for a description of the rights of securitiesholders, which remain unchanged.Use of ProceedsThe following “Use of Proceeds” information relates to the Registration Statement on Form F-1, as amended (File number: 333-223263) in relation tothe initial public offering of 134,646,525 ADSs (reflecting the exercise of the over-allotment option by the underwriters to purchase an additional 9,646,525ADSs) representing 942,525,675 of our Class A ordinary shares, at a public offering price of US$18.00 per ADS. Our initial public offering closed inApril 2018. Goldman Sachs (Asia) L.L.C., Credit Suisse Security (USA) LLC, and Merrill Lynch, Pierce, Fenner & Smith Incorporated were the representativesof the underwriters for our initial public offering. The aggregate price of the offering amount registered and sold, including the amount registered and sold forexercise of over-allotment option, were US$2.4 billion.We received net proceeds of approximately US$2,356.1 million from our initial public offering and exercise of over-allotment option. Our expensesincurred and paid to others in connection with the issuance and distribution of the ADSs in our offering totaled US$73.7 million, which included US$67.5million for underwriting discounts and commissions and US$6.2 million for other expenses.In 2018, we used approximately RMB10,185.1 million of the net proceeds from our initial public offering to expand and enhance our contentofferings, strengthen our technologies, and other general corporate purposes. We intend to use the remaining proceeds from our initial public offering toexpand and enhance our content offerings, to strengthen our technologies and for working capital and other general corporate purposes. We may also use aportion of the net proceeds for investing in, or acquiring, complementary businesses, although we have not identified any near-term investment or acquisitiontargets.ITEM 15.CONTROLS AND PROCEDURESEvaluation of Disclosure Controls and ProceduresOur management, with the participation of our chief executive officer and chief financial officer, has performed an evaluation of the effectiveness ofour disclosure controls and procedures (as defined in Rule 13a-15€ under the Exchange Act) as of the end of the period covered by this annual report.Based upon that evaluation, our management has concluded that, as of December 31, 2018, our disclosure controls and procedures were effective inensuring that the information required to be disclosed by us in the reports that we file and furnish under the Exchange Act was recorded, processed,summarized and reported, within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed by us in the reportsthat we file or submit under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chieffinancial officer, to allow timely decisions regarding required disclosure.Management’s Annual Report on Internal Control over Financial ReportingThis annual report does not include a report of management’s assessment regarding internal control over financial reporting or an attestation report byour independent registered public accounting firm due to a transition period established by rules of the SEC for newly public companies.Internal Control over Financial ReportingSince our initial public offering, we have become subject to the Sarbanes-Oxley Act of 2002. Section 404 of the Sarbanes-Oxley Act requires that weinclude a report from management on the effectiveness of our internal control over financial reporting in our annual report on Form 20-F beginning with ourannual report for the fiscal year ending December 31, 2019. In addition, beginning at106Table of Contents the same time, our independent registered public accounting firm must report on the effectiveness of our internal control over financial reporting. It ispossible that, had we performed a formal assessment of our internal control over financial reporting or had our independent registered public accounting firmperform an audit of our internal control over financial reporting, internal control deficiencies may have been identified. See “Item 3. Key Information—D.Risk Factors—Risks Relating to Our Business—Failure to maintain effective internal control over financial reporting could have a material and adverseeffect on the trading price of our ADSs.”Changes in Internal Control over Financial ReportingThere were no changes in our internal controls over financial reporting that occurred during the period covered by this annual report that havematerially affected, or are reasonably likely to materially affect, our internal control over financial reporting.ITEM 16.A.AUDIT COMMITTEE FINANCIAL EXPERTOur board of directors has determined that members including Sam Hanhui Sun, an independent director and member of our audit committee, is anaudit committee financial expert.ITEM 16.B.CODE OF ETHICSOur board of directors has adopted a code of ethics that applies to all of the directors, officers and employees of us and our subsidiaries, whether theywork for us on a full-time, part-time, consultative, or temporary basis. Certain provisions of the code apply specifically to our chief executive officer, chieffinancial officer, senior finance officer, controller, senior vice presidents, vice presidents and any other persons who perform similar functions for us. We haveposted a copy of our code of business conduct and ethics on our website at http://ir.iqiyi.com.ITEM 16.C.PRINCIPAL ACCOUNTANT FEES AND SERVICESThe following table sets forth the aggregate fees by the categories specified below in connection with certain professional services rendered by Ernst& Young Hua Ming LLP, our independent registered public accounting firm, for the periods indicated. We did not pay any other fees to our auditors duringthe periods indicated below. . 2017 2018 RMB RMB (in thousands)Audit fees(1) 11,813 11,460Audit related fees(2) — 1,745 Notes:(1)“Audit fees” means the aggregate fees billed for professional services rendered by Ernst & Young Hua Ming LLP for the audit of our annual financial statements.(2)“Audit-related fees” means, for the year ended December 31, 2018, the aggregate fees billed for services provided in connection with the offering of the Notes.The policy of our audit committee is to pre-approve all audit and non-audit services provided by Ernst & Young Hua Ming LLP, including auditservices and audit-related services as described above, other than those for de minimis services which are approved by the Audit Committee prior to thecompletion of the audit.ITEM 16.D.EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEESWe will rely on the exemption provided by Rule 10A-3(b)(i)(D) under the Exchange Act. Mr. Herman Yu is a non-voting member of our auditcommittee and will only have observer status on our audit committee. Based on our assessment, such reliance will not materially adversely affect the abilityof the audit committee to act independently or to satisfy the other requirements of Rule 10A-3 under the Exchange Act.ITEM 16.E.PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERSNone.ITEM 16.F.CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANTNot applicable.107Table of Contents ITEM 16.G.CORPORATE GOVERNANCEAs a Cayman Islands company listed on the Nasdaq Global Market, we are subject to the Nasdaq Stock Market Rules corporate governance listingstandards. However, Nasdaq Stock Market Rules permit a foreign private issuer like us to follow the corporate governance practices of its home country.Certain corporate governance practices in the Cayman Islands, which is our home country, may differ significantly from the Nasdaq Stock Market Rules. Wewill rely on the exemption available to foreign private issuers for the requirement under Nasdaq Rule 5605(c)(2)(A)(i) that each member of the auditcommittee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr. Herman Yu, who is a member of our audit committee and is a non-voting member of our audit committee, is not an independent director as defined under Nasdaq Rule 5605(a)(2). If we continue to rely on this and otherexemptions available to foreign private issuers in the future, our shareholders may be afforded less protection than they otherwise would under the Nasdaqcorporate governance listing standards applicable to U.S. domestic issuers.We also rely on exemptions afforded to controlled companies. We are a “controlled company” as defined under the Nasdaq Stock Market Rulesbecause Baidu beneficially owns more than 50% of our total voting power. For so long as we remain a controlled company under that definition, we arepermitted to elect to rely, and currently rely, on certain exemptions from corporate governance rules, including: •an exemption from the rule that a majority of our board of directors must be independent directors; •an exemption from the rule that the compensation of our chief executive officer must be determined or recommended solely by independentdirectors; and •an exemption from the rule that our director nominees must be selected or recommended solely by independent directors.A majority of the members of our board of directors are not independent directors. Not all members of our compensation committee are independentdirectors, and we do not have a nomination and corporate governance committee. As a result, you will not have the same protection afforded to shareholdersof companies that are subject to these corporate governance requirements.ITEM 16.H.MINE SAFETY DISCLOSURENot applicable.PART III.ITEM 17.FINANCIAL STATEMENTSWe have elected to provide financial statements pursuant to Item 18.ITEM 18. FINANCIAL STATEMENTSThe consolidated financial statements of iQIYI, Inc. and its subsidiaries are included at the end of this annual report.ITEM 19.EXHIBITS ExhibitNumber 1.1 Ninth Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit 3.2 to theregistration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 2.1 Registrant’s Specimen American Depositary Receipt (incorporated herein by reference to Exhibit 4.1 to the registration statement on Form F-1(File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 2.2 Registrant’s Specimen Certificate for Class A ordinary shares (incorporated herein by reference to Exhibit 4.2 to the registration statement onForm F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 2.3 Deposit Agreement, among the Registrant, the depositary and holder of the American Depositary Receipts (incorporated herein by reference toExhibit 4.3 to the registration statement on Form S-8 (File No. 333-225165) filed with the SEC on May 24, 2018) 108Table of Contents ExhibitNumber 2.4 Shareholders Agreement between the Registrant and other parties thereto dated October 26, 2017 (incorporated herein by reference toExhibit 4.4 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.1 2010 Equity Incentive Plan (incorporated herein by reference to Exhibit 10.1 to the registration statement on Form F-1 (File No. 333-223263),as amended, initially filed with the SEC on February 27, 2018) 4.2 2017 Share Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the registration statement on Form F-1(File No. 333-223263), asamended, initially filed with the SEC on February 27, 2018) 4.3 Form of Indemnification Agreement between the Registrant and its directors and executive officers (incorporated herein by reference toExhibit 10.3 to the registration statement on Form F-1(File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.4 Form of Employment Agreement between the Registrant and its executive officers (incorporated herein by reference to Exhibit 10.4 to theregistration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.5 Master Business Cooperation Agreement between Baidu Holdings and iQIYI, Inc. dated January 19, 2018 (incorporated herein by reference toExhibit 10.5 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.6 English translation of the amended and restated Shareholder Voting Rights Trust Agreement between Beijing QIYI Century and Mr. XiaohuaGeng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.7 to the registration statement on Form F-1 (File No. 333-223263),as amended, initially filed with the SEC on February 27, 2018) 4.7 English translation of the amended and restated Share Pledge Agreement between Beijing QIYI Century and Mr. Xiaohua Geng dated January30, 2013 (incorporated herein by reference to Exhibit 10.8 to the registration statement on Form F-1 (File No. 333-223263), as amended,initially filed with the SEC on February 27, 2018) 4.8 English translation of the Commitment Letter from iQIYI, Inc. and Beijing QIYI Century to Beijing iQIYI dated January 30, 2013 (incorporatedherein by reference to Exhibit 10.9 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC onFebruary 27, 2018) 4.9 English translation of the amended and restated Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing QIYI Century, Beijing iQIYIand Mr. Xiaohua Geng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.10 to the registration statement on Form F-1(File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.10 English translation of the amended and restated Loan Agreement between Beijing QIYI Century and Mr. Xiaohua Geng dated January 30, 2013(incorporated herein by reference to Exhibit 10.11 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filedwith the SEC on February 27, 2018) 4.11 English translation of the amended and restated Business Operation Agreement among Beijing QIYI Century, Beijing iQIYI and Mr. XiaohuaGeng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.12 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.12 English translation of Power of Attorney by Beijing QIYI Century to iQIYI, Inc. dated January 30, 2013 (incorporated herein by reference toExhibit 10.13 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.13 English translation of Spousal Consent Letter of Ms. Ying Zhang dated September 26, 2016 (incorporated herein by reference to Exhibit 10.14to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.14 English translation of Loan Agreement among Beijing QIYI Century, Mr. Xiaohua Geng and Dr. Yu Gong dated October 25, 2013 (incorporatedherein by reference to Exhibit 10.14 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.15 English translation of Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing QIYI Century, Shanghai iQIYI, Mr. Xiaohua Geng andDr. Yu Gong dated October 25, 2013 (incorporated herein by reference to Exhibit 10.15 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 109Table of Contents ExhibitNumber 4.16 English translation of Share Pledge Agreement among Beijing QIYI Century, Mr. Xiaohua Geng and Dr. Yu Gong dated October 25, 2013(incorporated herein by reference to Exhibit 10.16 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.17 English translation of Shareholder Voting Rights Trust Agreement among Mr. Xiaohua Geng, Dr. Yu Gong and Beijing QIYI Century datedOctober 25, 2013 (incorporated herein by reference to Exhibit 10.17 to the registration statement on Form F-1 (File No. 333-223263) filed withthe SEC on February 27, 2018) 4.18 English translation of Business Operation Agreement among Beijing QIYI Century, Shanghai iQIYI, Mr. Xiaohua Geng and Dr. Yu Gong datedOctober 25, 2013 (incorporated herein by reference to Exhibit 10.18 to the registration statement on Form F-1 (File No. 333-223263) filed withthe SEC on February 27, 2018) 4.19 English translation of Exclusive Technology Consulting and Service Agreement among Beijing QIYI Century and Shanghai iQIYI datedOctober 25, 2013 (incorporated herein by reference to Exhibit 10.19 to the registration statement on Form F-1 (File No. 333-223263) filed withthe SEC on February 27, 2018) 4.20 English translation of Commitment Letter between iQIYI, Inc. and Shanghai iQIYI dated October 25, 2013 (incorporated herein by reference toExhibit 10.20 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.21 English translation of Spousal Consent Letter of Ms. Yihong Mou dated September 26, 2016 (incorporated herein by reference to Exhibit 10.22to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.22 English translation of Spousal Consent Letter of Ms. Ying Zhang dated September 26, 2016 (incorporated herein by reference to Exhibit 10.23to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.23 English translation of Business Operation Agreement among Beijing QIYI Century, Shanghai Zhong Yuan and Dr. Yu Gong dated January 14,2014 (incorporated herein by reference to Exhibit 10.21 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.24 English translation of Loan Agreement between Beijing QIYI Century and Dr. Yu Gong dated January 14, 2014 (incorporated herein byreference to Exhibit 10.22 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.25 English translation of Commitment Letter from iQIYI, Inc. to Shanghai Zhong Yuan dated January 14, 2014 (incorporated herein by referenceto Exhibit 10.23 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.26 English translation of Exclusive Technology Consulting and Service Agreement between Beijing QIYI Century and Shanghai Zhong Yuandated January 14, 2014 (incorporated herein by reference to Exhibit 10.24 to the registration statement on Form F-1 (File No. 333-223263) filedwith the SEC on February 27, 2018) 4.27 English translation of Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing QIYI Century, Dr. Yu Gong and Shanghai Zhong Yuandated January 14, 2014 (incorporated herein by reference to Exhibit 10.25 to the registration statement on Form F-1 (File No. 333-223263) filedwith the SEC on February 27, 2018) 4.28 English translation of Shareholder Voting Rights Trust Agreement between Beijing QIYI Century and Dr. Yu Gong dated January 14, 2014(incorporated herein by reference to Exhibit 10.26 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.29 English translation of Share Pledge Agreement between Beijing QIYI Century and Dr. Yu Gong dated January 14, 2014 (incorporated herein byreference to Exhibit 10.27 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.30 English translation of Spousal Consent Letter of Ms. Yihong Mou dated September 26, 2016 (incorporated herein by reference to Exhibit 10.31to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018) 4.31 English translation of Exclusive Management Consulting and Business Cooperation Agreement among iQIYI New Media, Beijing iQIYICinema, Dr. Yu Gong and Mr. Xianghua Yang dated July 27, 2017 (incorporated herein by reference to Exhibit 10.28 to the registrationstatement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 110Table of Contents ExhibitNumber 4.32 English translation of Exclusive Share Purchase Agreement among iQIYI New Media, Dr. Yu Gong, Mr. Xianghua Yang and Beijing iQIYICinema dated July 27, 2017 (incorporated herein by reference to Exhibit 10.29 to the registration statement on Form F-1 (File No. 333-223263)filed with the SEC on February 27, 2018) 4.33 English translation of Loan Agreement between iQIYI New Media and Mr. Xianghua Yang dated July 27, 2017 (incorporated herein byreference to Exhibit 10.30 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.34 English translation of Loan Agreement between iQIYI New Media and Dr. Yu Gong dated July 27, 2017 (incorporated herein by reference toExhibit 10.31 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.35 English translation of Share Pledge Agreement among iQIYI New Media, Dr. Yu Gong and Beijing iQIYI Cinema dated July 27, 2017(incorporated herein by reference to Exhibit 10.32 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.36 English translation of Share Pledge Agreement among iQIYI New Media, Mr. Xianghua Yang and Beijing iQIYI Cinema dated July 27, 2017(incorporated herein by reference to Exhibit 10.33 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.37 English translation of Power of Attorney by Mr. Xianghua Yang to iQIYI New Media dated July 27, 2017 (incorporated herein by reference toExhibit 10.34 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.38 English translation of Power of Attorney by Dr. Yu Gong to iQIYI New Media dated July 27, 2017 (incorporated herein by reference toExhibit 10.35 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.39 English translation of Spousal Consent Letter of Ms. Congyu Lin dated July 27, 2017 (incorporated herein by reference to Exhibit 10.36 to theregistration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.40 English translation of Spousal Consent Letter of Ms. Yihong Mou dated July 27, 2017 (incorporated herein by reference to Exhibit 10.37 to theregistration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.41 English translation of Power of Attorney by iQIYI New Media to QIYI, Inc. dated July 27, 2017 (incorporated herein by reference toExhibit 10.38 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.42 English translation of Commitment Letter by QIYI, Inc. to Beijing iQIYI Cinema dated July 27, 2017 (incorporated herein by reference toExhibit 10.39 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.43 English translation of Exclusive Management Consulting and Business Cooperation Agreement among iQIYI New Media, iQIYI Pictures, Dr.Yu Gong and Mr. Ning Ya dated August 30, 2017 (incorporated herein by reference to Exhibit 10.40 to the registration statement on Form F-1(File No. 333-223263) filed with the SEC on February 27, 2018) 4.44 English translation of Exclusive Share Purchase Agreement among iQIYI New Media, iQIYI Pictures, Dr. Yu Gong and Mr. Ning Ya datedAugust 30, 2017 (incorporated herein by reference to Exhibit 10.41 to the registration statement on Form F-1 (File No. 333-223263) filed withthe SEC on February 27, 2018) 4.45 English translation of Loan Agreement between iQIYI New Media and Mr. Ning Ya dated August 30, 2017 (incorporated herein by reference toExhibit 10.42 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.46 English translation of Loan Agreement between iQIYI New Media and Dr. Yu Gong dated August 30, 2017 (incorporated herein by reference toExhibit 10.43 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.47 English translation of Share Pledge Agreement among iQIYI New Media, Mr. Ning Ya and iQIYI Pictures dated August 30, 2017 (incorporatedherein by reference to Exhibit 10.44 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 111Table of Contents ExhibitNumber 4.48 English translation of Share Pledge Agreement among iQIYI New Media, Dr. Yu Gong and iQIYI Pictures dated August 30, 2017 (incorporatedherein by reference to Exhibit 10.45 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.49 English translation of Power of Attorney by Mr. Ning Ya to iQIYI New Media dated August 30, 2017 (incorporated herein by reference toExhibit 10.46 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.50 English translation of Power of Attorney by Dr. Yu Gong to iQIYI New Media dated August 30, 2017 (incorporated herein by reference toExhibit 10.47 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.51 English translation of Spousal Consent Letter of Ms. Yihong Mou dated August 30, 2017 (incorporated herein by reference to Exhibit 10.48 tothe registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.52 English translation of Exclusive Technology Consulting and Service Agreement between Beijing QIYI Century and Beijing Xinlian XindeAdvertisement Media Co., Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.49 to the registration statement onForm F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.53 English translation of Software Licensing Agreement between Beijing QIYI Century and Beijing Xinlian Xinde Advertisement Media Co., Ltd.dated December 1, 2011 (incorporated herein by reference to Exhibit 10.50 to the registration statement on Form F-1 (File No. 333-223263)filed with the SEC on February 27, 2018) 4.54 English translation of Trademark Licensing Agreement between Beijing QIYI Century and Beijing Xinlian Xinde Advertisement Media Co.,Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.51 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.55 English translation of Business Cooperation Agreement between Beijing QIYI Century and Beijing Xinlian Xinde Advertisement Media Co.,Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.52 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.56 English translation of China Merchants Bank Online “Corporate Bank” Entrusted Loan Agreement between China Merchants Bank Co., Ltd.Beijing Shangdi Branch and Beijing QIYI Century dated December 12, 2016 (incorporated herein by reference to Exhibit 10.56 to theregistration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.57 English translation of Working Capital Loan Agreement between Shanghai iQIYI and Bank of China Limited Shanghai Jingan Branch datedApril 10, 2017 (incorporated herein by reference to Exhibit 10.57 to the registration statement on Form F-1 (File No. 333-223263) filed with theSEC on February 27, 2018) 4.58 English translation of Loan Agreement between Baidu Online Network Technology (Beijing) Co., Ltd. and Beijing QIYI Century dated April19, 2017 (incorporated herein by reference to Exhibit 10.58 to the registration statement on Form F-1 (File No. 333-223263) filed with the SECon February 27, 2018) 4.59 English translation of Comprehensive Facility Contract between Beijing iQIYI and China Minsheng Banking Corporation Limited BeijingBranch dated June 12, 2017 (incorporated herein by reference to Exhibit 10.59 to the registration statement on Form F-1 (File No. 333-223263)filed with the SEC on February 27, 2018) 4.60 English translation of Credit Facility Agreement between China Merchants Bank Co., Ltd. Beijing Shangdi Branch and Beijing iQIYI datedAugust 15, 2017 (incorporated herein by reference to Exhibit 10.60 to the registration statement on Form F-1 (File No. 333-223263) filed withthe SEC on February 27, 2018)4.61 English translation of Supplemental Agreement among China Merchants Bank Co., Ltd. Beijing Shangdi Branch, Beijing iQIYI and ShanghaiiQIYI dated September 30, 2017, with respect to the Credit Facility Agreement between China Merchants Bank Co., Ltd. Beijing ShangdiBranch and Beijing iQIYI (incorporated herein by reference to Exhibit 10.61 to the registration statement on Form F-1 (File No. 333-223263)filed with the SEC on February 27, 2018) 4.62 English translation of Supplemental Agreement among China Merchants Bank Co., Ltd. Beijing Shangdi Branch, Beijing iQIYI and BeijingQIYI Century dated September 30, 2017 with respect to the Credit Agreement between China Merchants Bank Co., Ltd. Beijing ShangdiBranch and Beijing iQIYI (incorporated herein by reference to Exhibit 10.62 to the registration statement on Form F-1 (File No. 333-223263)filed with the SEC on February 27, 2018) 112Table of Contents ExhibitNumber 4.63 English translation of Loan Agreement between Baidu Online Network Technology (Beijing) Co., Ltd. and Beijing QIYI Century dated January19, 2018 (incorporated herein by reference to Exhibit 10.63 to the registration statement on Form F-1 (File No. 333-223263) filed with the SECon February 27, 2018) 4.64 Share Purchase Agreement dated February 12, 2018 by and between iQIYI, Inc. and Baidu Holdings (incorporated herein by reference toExhibit 10.64 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 4.65 English translation of Ticket Business Cooperation Agreement dated February 12, 2018 by and between Baidu Holdings and iQIYI, Inc.(incorporated herein by reference to Exhibit 10.65 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC onFebruary 27, 2018) 4.66* English translation of Share Purchase Agreement among Beijing iQIYI Technology Co., Ltd., iQIYI, Inc., Yunpeng He, Pu Zhang, XingyouZhou, Wei Du, Kun Meng, Skymoons (BVI) Group Limited, Chengdu Skymoons Digital Entertainment Co., Ltd. and Skymoons Inc., datedJuly 10, 2018 4.67* Indenture, dated December 4, 2018 constituting $750 million 3.75% Convertible Senior Notes due 2023 8.1* Principal Subsidiaries and Consolidated Affiliated Entities of the Registrant 11.1 Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to Exhibit 99.1 to the registration statement onForm F-1 (File No. 333-223263) filed with the SEC on February 27, 2018) 12.1* CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 12.2* CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 13.1** CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 13.2** CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 15.1* Consent of Walkers (Hong Kong) 15.2* Consent of Jingtian & Gongcheng 15.3* Consent of Ernst & Young Hua Ming LLP, Independent Registered Public Accounting Firm101.INS* XBRL Instance Document101.SCH* XBRL Taxonomy Extension Schema Document101.CAL* XBRL Taxonomy Extension Calculation Linkbase Document101.DEF* XBRL Taxonomy Extension Definition Linkbase Document101.LAB* XBRL Taxonomy Extension Label Linkbase Document101.PRE* XBRL Taxonomy Extension Presentation Linkbase Document *Filed herewith.**Furnished herewith.Instruments defining the rights of holders of certain issues of long-term debt of the Registrant and of certain consolidated subsidiaries, for whichfinancial statements are required to be filed with this annual report, including (i) a three-year loan agreement we entered with Bank of China in 2017,pursuant to which we are entitled to borrow a secured RMB denominated loan of RMB299.0 million for general working capital and (ii) standard terms of theasset-backed debt securities securitized by certain of our payables to our suppliers issued to third party investors, which raised gross proceeds of RMB446.0million, have not been filed as exhibits to this annual report because the authorized principal amount of any one of such issues does not exceed 10% of thetotal assets of the Registrant and our subsidiaries on a consolidated basis. The Registrant agrees to furnish a copy of each of such instrument to the SEC uponrequest. 113Table of Contents SIGNATURESThe registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20‑F and that it has duly caused and authorizedthe undersigned to sign this annual report on its behalf. iQIYI, INC. By: /s/ Robin Yanhong Li Name: Robin Yanhong Li Title: Chairman of the Board of DirectorsDate: March 15, 2019 114Table of Contents iQIYI, INC.INDEX TO CONSOLIDATED FINANCIAL STATEMENTS Page Report of Independent Registered Public Accounting Firm F-2 Consolidated Balance Sheets as of December 31, 2017 and 2018 F-3 Consolidated Statements of Comprehensive Loss for the Years Ended December 31, 2016, 2017 and 2018 F-6 Consolidated Statements of Changes in Shareholders' (Deficit)/Equity for the Years Ended December 31, 2016, 2017 and 2018 F-8 Consolidated Statements of Cash Flows for the Years Ended December 31, 2016, 2017 and 2018 F-9 Notes to Consolidated Financial Statements F-11 F-1Table of Contents REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM To the Shareholders and the Board of Directors of iQIYI, Inc. Opinion on the Financial Statements We have audited the accompanying consolidated balance sheets of iQIYI, Inc. (the “Company”) as of December 31, 2017 and 2018, the related consolidatedstatements of comprehensive loss, changes in shareholders’ (deficit)/equity and cash flows for each of the three years in the period ended December 31, 2018,and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly,in all material respects, the financial position of the Company at December 31, 2017 and 2018, and the results of its operations and its cash flows for each ofthe three years in the period ended December 31, 2018, in conformity with U.S. generally accepted accounting principles. Adoption of New Accounting Standards As discussed in Note 2 to the consolidated financial statements, the Company changed its method for accounting for revenue from contracts with customersusing a modified retrospective approach and its method for accounting for the recognition, measurement, presentation and disclosure of certain equitysecurities in the year ended December 31, 2018. Basis for Opinion These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financialstatements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”)and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations ofthe Securities and Exchange Commission and the PCAOB. We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonableassurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, norwere we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding ofinternal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financialreporting. Accordingly, we express no such opinion. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, andperforming procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures inthe financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well asevaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. /s/ Ernst & Young Hua Ming LLP We have served as the Company’s auditor since 2017.Beijing, The People’s Republic of ChinaMarch 15, 2019 F-2Table of Contents iQIYI, INC.CONSOLIDATED BALANCE SHEETSAS OF DECEMBER 31, 2017 AND 2018(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares and per share data) As of December 31, Note 2017 2018 2018 RMB RMB US$ ASSETS Current assets: Cash and cash equivalents 733,010 4,586,405 667,065 Restricted cash — 2,174,042 316,201 Short-term investments 4 779,916 6,061,832 881,657 Accounts receivable, net of allowance of RMB24,686 and RMB94,856 (US$13,796) as of December 31, 2017 and 2018, respectively 6 2,235,384 2,889,234 420,222 Prepayments and other assets 7 1,123,372 2,696,381 392,172 Amounts due from related parties 22 9,979 281,710 40,973 Licensed copyrights, net 8 818,867 1,163,839 169,273 Total current assets 5,700,528 19,853,443 2,887,563 Non-current assets: Fixed assets, net 12 1,248,968 1,618,147 235,350 Long-term investments 5 567,887 2,572,040 374,088 Deferred tax assets, net 15 11,380 23,873 3,472 Licensed copyrights, net 8 4,558,083 6,640,910 965,880 Intangible assets, net 9 428,005 1,678,193 244,083 Produced content, net 10 1,564,279 3,736,063 543,388 Prepayments and other assets 7 2,845,662 4,695,883 682,988 Goodwill 11 3,276,107 3,888,346 565,536 Amounts due from related parties 22 - 52,800 7,679 Total non-current assets 14,500,371 24,906,255 3,622,464 Total assets 20,200,899 44,759,698 6,510,027 F-3Table of Contents iQIYI, INC.CONSOLIDATED BALANCE SHEETSAS OF DECEMBER 31, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares and per share data) As of December 31, Note 2017 2018 2018 RMB RMB US$ LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ (DEFICIT)/EQUITY Current liabilities (including current liabilities of the consolidated VIEs without recourse to the primary beneficiary of RMB8,320,537 and RMB11,324,276 (US$1,647,048) as of December 31, 2017 and 2018, respectively): Accounts payable 7,041,304 10,162,366 1,478,055 Amounts due to related parties 22 130,099 692,390 100,704 Customer advances and deferred revenue 1,633,649 2,195,283 319,289 Short-term loans 13 299,374 3,046,449 443,088 Long-term loans, current portion 13 10,000 83,720 12,177 Accrued expenses 2,081,841 2,696,238 392,152 Other liabilities 429,345 935,910 136,122 Total current liabilities 11,625,612 19,812,356 2,881,587 Non-current liabilities (including non-current liabilities of the consolidated VIEs without recourse to the primary beneficiary of RMB286,854 and RMB1,434,506 (US$208,640) as of December 31, 2017 and 2018, respectively): Long-term loans 13 284,000 644,169 93,690 Convertible senior notes 14 — 4,712,284 685,373 Deferred tax liabilities 15 2,255 96,405 14,022 Amount due to related parties 22 — 1,281,370 186,368 Other non-current liabilities 6,432 57,551 8,370 Total non-current liabilities 292,687 6,791,779 987,823 Total liabilities 11,918,299 26,604,135 3,869,410 Commitments and contingencies 17 Mezzanine equity: Series A redeemable convertible preferred shares (par value of US$0.00001 per share; 200,000,000 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 606,140 — — F-4Table of Contents iQIYI, INC.CONSOLIDATED BALANCE SHEETSAS OF DECEMBER 31, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares and per share data) As of December 31, Note 2017 2018 2018 RMB RMB US$ Series A-1 redeemable convertible preferred shares (par value of US$0.00001 per share; 6,064,174 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 6,826 — — Series B redeemable convertible preferred shares (par value of US$0.00001 per share; 123,103,264 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 1,546,912 — — Series C redeemable convertible preferred shares (par value of US$0.00001 per share; 302,891,196 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 954,544 — — Series D redeemable convertible preferred shares (par value of US$0.00001 per share; 848,682,647 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 3,195,670 — — Series E redeemable convertible preferred shares (par value of US$0.00001 per share; 686,646,383 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 2,344,683 — — Series F redeemable convertible preferred shares (par value of US$0.00001 per share; 546,999,817 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 3,530,583 — — Series G redeemable convertible preferred shares (par value of US$0.00001 per share; 1,014,436,019 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 10,416,306 — — Total mezzanine equity 22,601,664 — — Shareholders’ (deficit)/equity: Ordinary shares (par value of US$0.00001 per share; 10,000,000,000 and nil shares authorized as of December 31, 2017 and 2018, respectively; 342,548,237 and nil shares issued and outstanding as of December 31, 2017 and 2018, respectively) 18 23 — — Class A ordinary shares (US$0.00001 par value; nil and 94,000,000,000 shares authorized as of December 31, 2017 and 2018, respectively; nil and 2,580,950,531 shares issued as of December 31, 2017 and 2018, respectively; nil and 2,199,425,905 shares outstanding as of December 31, 2017 and 2018, respectively) — 138 20 Class B ordinary shares (US$0.00001 par value; nil and 5,000,000,000 shares authorized as of December 31, 2017 and 2018, respectively; nil and 2,876,391,396 shares issued and outstanding as of December 31, 2017 and 2018, respectively) — 183 27 Additional paid-in capital 600,834 39,666,150 5,769,202 Accumulated deficit 19 (15,016,867) (23,509,486) (3,419,313)Accumulated other comprehensive income 25 93,126 1,879,946 273,427 Noncontrolling interests 3,820 118,632 17,254 Total shareholders’ (deficit)/equity (14,319,064) 18,155,563 2,640,617 Total liabilities, mezzanine equity and shareholders’ (deficit)/equity 20,200,899 44,759,698 6,510,027 The accompanying notes are an integral part of the consolidated financial statements.F-5Table of Contents iQIYI, INC.CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS), and per share (or ADS) data) Year ended December 31, Note 2016 2017 2018 2018 RMB RMB RMB US$ Revenues: Membership services (including related party amounts of RMB29,913, RMB85,635 and RMB19,981 (US$2,906) for the years ended December 31, 2016, 2017 and 2018, respectively) 3,762,183 6,536,028 10,622,769 1,545,018 Online advertising services (including related party amounts of RMB176,780, RMB27,586 and RMB202,808 (US$29,497) for the years ended December 31, 2016, 2017 and 2018, respectively) 5,650,366 8,158,924 9,328,061 1,356,710 Content distribution (including related party amounts of RMB nil, RMB nil and RMB88,457 (US$12,866) for the years ended December 31, 2016, 2017 and 2018, respectively) 500,952 1,191,816 2,162,643 314,543 Others (including related party amounts of RMB13,734 , RMB68,311 and RMB29,296 (US$4,261) for the years ended December 31, 2016, 2017 and 2018, respectively) 1,323,906 1,491,582 2,875,643 418,245 Total revenues 11,237,407 17,378,350 24,989,116 3,634,516 Operating costs and expenses: Cost of revenues (including related party amounts of RMB23,662, RMB141,642 and RMB789,116 (US$114,772) for the years ended December 31, 2016, 2017 and 2018, respectively) (11,436,595) (17,386,563) (27,132,811) (3,946,304)Selling, general and administrative (including related party amounts of RMB118,229, RMB148,918 and RMB11,666 (US$1,697) for the years ended December 31, 2016, 2017 and 2018, respectively) (1,765,824) (2,674,990) (4,167,889) (606,194)Research and development (including related party amounts of RMB871, RMB2,833 and RMB5,114 (US$744) for the years ended December 31, 2016, 2017 and 2018, respectively) (824,482) (1,269,806) (1,994,652) (290,110)Total operating costs and expenses (14,026,901) (21,331,359) (33,295,352) (4,842,608)Operating loss (2,789,494) (3,953,009) (8,306,236) (1,208,092) F-6Table of Contents iQIYI, INC.CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS), and per share (or ADS) data) Year ended December 31, Note 2016 2017 2018 2018 RMB RMB RMB US$ Other expense Interest income (including related party amounts of RMB nil, RMB nil and RMB2,202 (US$320) for the years ended December 31, 2016, 2017 and 2018, respectively) 17,009 83,127 213,969 31,121 Interest expenses (including related party amounts of RMB106,731, RMB168,154 and RMB nil (US$ nil) for the years ended December 31, 2016, 2017 and 2018, respectively) (110,477) (277,577) (94,711) (13,775)Foreign exchange (loss)/gain, net (238,564) 400,737 (970,796) (141,196)Loss from equity method investments (100) (263) (16,965) (2,467)Other income, net 60,692 2,488 192,309 27,970 Total other (expenses)/income, net (271,440) 208,512 (676,194) (98,347)Loss before income taxes (3,060,934) (3,744,497) (8,982,430) (1,306,439)Income tax (expense)/benefit 15 (13,088) 7,565 (78,801) (11,461)Net loss (3,074,022) (3,736,932) (9,061,231) (1,317,900)Less: Net income attributable to noncontrolling interests — — 48,545 7,061 Net loss attributable to iQIYI, Inc. (3,074,022) (3,736,932) (9,109,776) (1,324,961)Accretion of redeemable convertible preferred shares 24 (4,874,739) 5,073,140 (298,990) (43,486)Extinguishment and reissuance of Series B preferred shares — (363,279) — — Net (loss)/income attributable to ordinary shareholders (7,948,761) 972,929 (9,408,766) (1,368,447)Net (loss)/earnings per ordinary share: 20 Basic (23.20) 0.30 Diluted (23.20) (1.15) Net loss per Class A and Class B ordinary share: 20 Basic (2.43) (0.35)Diluted (2.43) (0.35)Net loss per ADS (1 ADS equals 7 Class A ordinary shares): 20 Basic (17.01) (2.45)Diluted (17.01) (2.45)Shares used in net (loss)/earnings per ordinary share computation: Basic 20 342,548,237 342,548,237 Diluted 342,548,237 3,243,147,261 Shares used in net loss per Class A and Class B ordinary share computation: Basic 20 3,867,931,786 3,867,931,786 Diluted 3,867,931,786 3,867,931,786 Other comprehensive income Foreign currency translation adjustments 25 195,255 (264,774) 1,787,553 259,989 Unrealized gains/(losses) on available-for-sale debt securities 25 2,978 (1,470) (689) (100)Total other comprehensive income/(loss), net of tax 25 198,233 (266,244) 1,786,864 259,889 Comprehensive loss (2,875,789) (4,003,176) (7,274,367) (1,058,011)Less: Comprehensive income attributable to noncontrolling interests — — 48,589 7,067 Comprehensive loss attributable to iQIYI, Inc. (2,875,789) (4,003,176) (7,322,956) (1,065,078) The accompanying notes are an integral part of the consolidated financial statements.F-7Table of Contents iQIYI, INC.CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ (DEFICIT)/EQUITYFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares) Attributable to iQIYI, INC. Ordinary shares Additional Accumulatedother Total Number ofshares Amount paid-incapital comprehensiveincome Accumulateddeficit Noncontrollinginterests shareholders'deficit RMB RMB RMB RMB RMB RMB Balances as of January 1, 2016 342,548,237 23 263,338 161,137 (8,041,035) — (7,616,537)Net loss attributable to iQIYI, Inc. — — — — (3,074,022) — (3,074,022)Other comprehensive income — — — 198,233 — — 198,233 Accretion of redeemable convertible preferred shares — — — — (4,874,739) — (4,874,739)Share-based compensation — — 62,392 — — — 62,392 Balances as of December 31, 2016 342,548,237 23 325,730 359,370 (15,989,796) — (15,304,673)Net loss attributable to iQIYI, Inc. — — — — (3,736,932) — (3,736,932)Other comprehensive loss — — — (266,244) — (266,244)Extinguishment and reissuance of Series B preferred shares — — — — (363,279) — (363,279)Accretion of redeemable convertible preferred shares — — — — 5,073,140 — 5,073,140 Issuance of a subsidiary’s equity to noncontrolling interest holders — — 41,680 — — 3,820 45,500 Share-based compensation — — 233,424 — — — 233,424 Balances as of December 31, 2017 342,548,237 23 600,834 93,126 (15,016,867) 3,820 (14,319,064)Cumulative effect of adopting ASC 606 — — — — 916,147 — 916,147 Net loss attributable to iQIYI, Inc. — — — — (9,109,776) 48,545 (9,061,231)Issuance of ordinary shares upon IPO and underwriters’ partial exercise of over-allotment option, net of issuance costs 942,525,675 58 14,836,252 — — — 14,836,310 Conversion of all outstanding redeemable convertible preferred shares to ordinary shares 3,728,823,500 234 22,900,420 — — — 22,900,654 Issuance of Class B ordinary shares pursuant to business cooperation agreement with Baidu 36,860,691 4 609,340 — — — 609,344 Capital contribution from parent company pursuant to the traffic acquisition service contract termination (Note 9) — — 104,200 — — — 104,200 Equity component of convertible senior notes, net of issuance costs — — 361,571 — — — 361,571 Purchase of capped call — — (464,825) — — — (464,825)Exercise of share-based awards 25,059,198 2 70,999 — — — 71,001 Accretion of redeemable convertible preferred shares — — — — (298,990) — (298,990)Other comprehensive income — — — 1,786,820 — 44 1,786,864 Issuance of a subsidiary’s shares to noncontrolling interest holders — — 15,989 — — 3,511 19,500 Contingent consideration classified as equity pursuant to the business combination — — 75,159 — — — 75,159 Acquisition of noncontrolling interests pursuant to the business combinations — — — — — 62,712 62,712 Share-based compensation — — 556,211 — — — 556,211 Balances as of December 31, 2018 5,075,817,301 321 39,666,150 1,879,946 (23,509,486) 118,632 18,155,563 Balances as of December 31, 2018, in US$ 47 5,769,202 273,427 (3,419,313) 17,254 2,640,617 The accompanying notes are an integral part of the consolidated financial statements.F-8Table of Contents iQIYI, INC.CONSOLIDATED STATEMENTS OF CASH FLOWSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”)) Year ended December 31, Note 2016 2017 2018 2018 RMB RMB RMB US$ Cash flows from operating activities: Net loss (3,074,022) (3,736,932) (9,061,231) (1,317,900)Adjustments to reconcile net loss to net cash provided by operating activities Depreciation of fixed assets 306,495 348,921 312,138 45,399 Amortization of intangible assets 102,242 112,860 346,672 50,421 Amortization of licensed copyrights 4,036,121 7,491,955 12,055,624 1,753,418 Amortization and impairment of produced content 574,530 811,448 2,265,543 329,510 Impairment of licensed copyrights 212,219 390,235 180,615 26,269 Impairment of long-term investments — 32,938 — — Provision for doubtful accounts 7,245 56,048 107,223 15,595 Unrealized foreign exchange loss/(gain) 180,574 (333,601) 940,479 136,787 Loss on disposal of fixed assets 1,166 4,594 4,184 609 Accretion on convertible notes payable or convertible senior notes — 112,457 23,912 3,478 Barter transaction revenue (382,478) (762,741) (1,082,964) (157,511)Share-based compensation 62,392 233,424 556,211 80,897 Share of losses on equity method investments 100 263 16,965 2,467 Fair value change of equity investments with no readily determinable fair values under the measurement alternative — — (189,639) (27,582)Fair value change of assets and liabilities remeasured at fair value on a recurring basis — — 13,005 1,891 Deferred income tax expense/(benefit) 478 (12,214) (45,086) (6,557)Amortization of deferred income — — (5,346) (778)Other non-cash expenses 29,016 (2,532) 20,128 2,927 Changes in operating assets and liabilities Accounts receivable (322,756) (512,060) (543,988) (79,120)Amounts due from related parties (57,941) 56,720 (155,361) (22,596)Produced content (872,425) (1,962,221) (4,544,977) (661,039)Prepayments and other assets (173,417) (549,301) (735,191) (106,929)Accounts payable 1,076,988 1,050,178 583,099 84,808 Amounts due to related parties 19,138 (184,882) 435,911 63,401 Customer advances and deferred revenue 456,823 836,946 466,961 67,917 Accrued expenses and other current liabilities 389,004 646,814 808,277 117,559 Interest payables 42,943 (123,618) 9,253 1,346 Other non-current liabilities (2,314) 6,085 101,769 14,802 Net cash provided by operating activities 2,612,121 4,011,784 2,884,186 419,489 Cash flows from investing activities: Acquisition of fixed assets (399,885) (1,022,315) (611,910) (88,999)Acquisition of intangible assets (42,120) (110,290) (387,539) (56,365)Acquisition of licensed copyrights (5,290,838) (9,087,438) (13,042,056) (1,896,888)Purchase of long-term investments (163,990) (553,003) (883,375) (128,482)Acquisition of business, net of cash acquired — — (1,018,002) (148,062)Film investment as passive investor (31,751) (11,075) (2,932) (426) F-9Table of Contents iQIYI, INC.CONSOLIDATED STATEMENTS OF CASH FLOWSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”)) Year ended December 31, Note 2016 2017 2018 2018 RMB RMB RMB US$ Proceeds from film investments as passive investor 5,484 31,093 6,173 898 Loans provided to related parties and third parties — (2,279,238) (400,370) (58,231)Repayment of loans provided to related parties — 2,393,654 275,000 39,997 Purchases of held-to-maturity investments — (1,750,000) — — Maturities of held-to-maturity investments — 1,750,000 — — Purchase of available-for-sale debt securities (4,499,000) (13,770,043) (26,103,910) (3,796,656)Maturity of available-for-sale debt securities 3,759,000 13,747,981 21,219,827 3,086,296 Net cash used for investing activities (6,663,100) (10,660,674) (20,949,094) (3,046,918)Cash flows from financing activities: Proceeds from loans from related parties 4,000,000 2,220,000 650,000 94,539 Repayments of loans from related parties (688,234) (6,726,000) — — Proceeds from short-term loans 100,000 299,374 3,387,008 492,620 Repayments of short-term loans — (100,000) (639,933) (93,074)Proceeds from long-term loan and borrowings from third partyinvestors, net of issuance costs — 299,000 453,802 66,003 Repayment of long-term loan — (5,000) (99,119) (14,416)Proceeds from issuance of convertible notes payable to related parties — 2,064,360 — — Proceeds from issuance of convertible notes payable to third parties — 8,463,876 — — Proceeds from issuance of convertible senior notes, net of issuance costs — — 5,034,663 732,261 Purchase of capped call — — (464,825) (67,606)Proceeds from issuance of a subsidiary’s equity to noncontrolling interest holders — 45,500 19,500 2,836 Proceeds from initial public offering, net of issuance costs — — 14,896,761 2,166,644 Capital contribution from parent company — — 170,548 24,805 Proceeds from exercise of share options — — 66,554 9,680 Net cash provided by financing activities 3,411,766 6,561,110 23,474,959 3,414,292 Effect of exchange rate changes on cash, cash equivalents and restricted cash 14,681 (143,417) 617,386 89,791 Net (decrease)/increase in cash, cash equivalents and restricted cash (624,532) (231,197) 6,027,437 876,654 Cash, cash equivalents and restricted cash at the beginning of the year 1,588,739 964,207 733,010 106,612 Cash, cash equivalents and restricted cash at the end of the year 964,207 733,010 6,760,447 983,266 Supplemental disclosures of cash flow information: Cash paid for interest 66,651 282,045 46,390 6,747 Cash paid for income taxes 413 22,472 20,054 2,917 Acquisition of fixed assets included in accounts payable 107,723 150,434 259,948 37,808 Acquisition of licensed copyrights included in accounts payable and deferred revenue 2,194,554 4,040,476 6,336,656 921,628 Acquisition of licensed copyrights from nonmonetary content exchanges 385,318 781,513 642,262 93,413 Acquisition of long-term investments with non-cash consideration — — 763,750 111,083 F-10Table of Contents The accompanying notes are an integral part of the consolidated financial statementsiQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data)1.ORGANIZATION AND BASIS OF PRESENTATIONQiyi.com, Inc. (the “Company”) was incorporated under the laws of the Cayman Islands on November 27, 2009. It was formerly known as Ding Xin,Inc. and changed its name to Qiyi.com, Inc. on August 30, 2010. On November 30, 2017, the Company revised its name from Qiyi.com, Inc. to iQIYI, Inc. TheCompany completed its initial public offering (“IPO”) on April 3, 2018.The Company, its wholly-owned subsidiaries, variable interest entities (“VIEs”) and VIEs’ subsidiaries are hereinafter collectively referred to as the“Group”. The Group is an innovative platform in China offering a diverse collection of high-quality internet video content, including professionally-produced content licensed from professional content providers and self-produced content, on its platform. The Group provides membership services, onlineadvertising services, content distribution services, live broadcasting services and online gaming services. The Group’s principal geographic market is in thePeople’s Republic of China (“PRC”). The Company does not conduct any substantive operations of its own but conducts its primary business operationsthrough its wholly-owned subsidiaries, VIEs and VIEs’ subsidiaries in the PRC.As of December 31, 2018, the Company’s major subsidiaries, VIEs and VIEs’ subsidiaries are as follows: Place ofIncorporation Date ofEstablishment/Acquisition Effectiveinterest held Subsidiaries: Beijing QIYI Century Science & Technology Co., Ltd. (“Beijing QIYI Century”) PRC March 8, 2010 100%Chongqing QIYI Tianxia Science & Technology Co., Ltd. (“QIYI Tianxia”) PRC November 3, 2010 100%Qiyi.com HK Limited (“QIYI HK”) Hong Kong April 14, 2011 100%iQIYI Film Group Limited Cayman May 26, 2017 100%iQIYI Media Limited Cayman May 26, 2017 100%iQIYI Film Group HK Limited Hong Kong June 12, 2017 100%Beijing iQIYI New Media Science & Technology Co., Ltd. (“iQIYI New Media”) PRC July 27, 2017 100%Skymoons Inc. Cayman Acquired on July 17, 2018 100%Magic Prime Group Limited BVI Acquired on July 17, 2018 80%Special (Hong Kong) Co., Ltd. Hong Kong Acquired on July 17, 2018 80% VIEs and VIEs’ subsidiaries: Beijing iQIYI Science & Technology Co., Ltd. (“Beijing iQIYI ”; formerly known as Beijing Xinlian Xinde Advertisement Media Co., Ltd.) PRC Acquired on November 23, 2011 Nil Shanghai iQIYI Culture Media Co., Ltd. (“Shanghai iQIYI”) PRC December 19, 2012 Nil Shanghai Zhong Yuan Network Co., Ltd. (“Shanghai Zhong Yuan”) PRC Acquired on May 11, 2013 Nil iQIYI Pictures (Beijing) Co., Ltd. (“iQIYI Pictures”) PRC December 31, 2014 Nil Beijing iQIYI Cinema Management Co., Ltd.(“Beijing iQIYI Cinema”) PRC June 28, 2017 Nil Tianjin Skymoons Interactive Co., Ltd. (“Tianjin Skymoons”） PRC Acquired on July 17, 2018 Nil Chengdu Skymoons Digital Entertainment Co., Ltd. ( “Chengdu Skymoons”) PRC Acquired on July 17, 2018 Nil F-11Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) iQIYI Pictures was established in December 2014 and consolidates intellectual property resources across the Group’s platform for the development,promotion and distribution of films. In August 2017, the Company restructured the contractual arrangements by and among the Company, its subsidiaryiQIYI New Media, Beijing iQIYI, iQIYI Pictures, and the shareholders of iQIYI Pictures, such that iQIYI Pictures, previously a subsidiary of Beijing iQIYI,became a VIE of the Group.In May 2017, the Company established a wholly-owned Cayman Islands subsidiary, iQIYI Film Group Limited. iQIYI Film Group Limited holds100% of the equity of iQIYI Film Group HK Limited, which in turn holds 100% of equity in iQIYI New Media. In June 2017, the Company established a newVIE, Beijing iQIYI Cinema. The Company has control and is the primary beneficiary of Beijing iQIYI Cinema through a series of contractual arrangementsbetween the Company, its subsidiary iQIYI New Media, Beijing iQIYI Cinema and the shareholders of Beijing iQIYI Cinema.In July 2018, the Company and its subsidiaries Beijing iQIYI and Shanghai Zhong Yuan acquired a controlling equity interest in Skymoons Inc,Chengdu Skymoons and their subsidiaries (collectively referred to as “Skymoons”). PRC laws and regulations prohibit or restrict foreign ownership of companies that engage in value-added telecommunication services, internet audio-video program services and certain other businesses. To comply with these foreign ownership restrictions, the Group operates its websites and primarilyconducts its business in the PRC through the VIEs. The paid-in capital of the VIEs was mainly funded by the Company through loans extended to theauthorized individuals who were the shareholders of the VIEs. The Company has entered into certain agreements with the shareholders of the VIEs throughthe Company or its wholly-owned subsidiaries in the PRC, including loan agreements for the paid-in capital of the VIEs and share pledge agreements for theequity interests in the VIEs held by the shareholders of the VIEs. In addition, the Company or its wholly-owned subsidiaries has entered into shareholdervoting rights trust agreements and exclusive purchase option agreements with the VIEs and nominee shareholders of the VIEs, which give the Company or itswholly-owned subsidiaries the power to direct the activities that most significantly affect the economic performance of the VIEs and to acquire the equityinterests in the VIEs when permitted by the PRC laws, respectively. Commitment letters have been entered into which obligate the Company to absorb lossesof the VIEs that could potentially be significant to the VIEs and certain exclusive agreements have been entered into that entitle the Company or its wholly-owned subsidiaries to receive economic benefits from the VIEs that potentially could be significant to the VIEs.Despite the lack of legal majority ownership, the Company has effective control of the VIEs through a series of contractual arrangements (the“Contractual Arrangements”) and a parent-subsidiary relationship exists between the Company and the VIEs. Through the Contractual Arrangements, theshareholders of the VIEs effectively assigned all of their voting rights underlying their equity interest in the VIEs to the Company. In addition, through theother exclusive agreements, which consist of the business operation agreements, business cooperating agreement, exclusive technology consulting andservices agreements and trademark and software usage license agreements, the Company, through its wholly-owned subsidiaries in the PRC, have the right toreceive economic benefits from the VIEs that potentially could be significant to the VIEs. Lastly, through the commitment letters, the Company has theobligation to absorb losses of the VIEs that could potentially be significant to the VIEs. Therefore, the Company is considered the primary beneficiary of theVIEs and consolidates the VIEs and their subsidiaries as required by ASC topic 810 (“ASC 810”), Consolidation.The principal terms of the Contractual Arrangements are further described below:Loan AgreementsPursuant to the loan agreement amongst Beijing QIYI Century and the shareholder of Beijing iQIYI, amended and restated on January 30, 2013,Beijing QIYI Century provided a RMB27 million interest-free loan to the shareholder of Beijing iQIYI solely for funds necessary for the capital injection toBeijing iQIYI. The loan can be repaid only with the proceeds from the sale of all of the equity interest in Beijing iQIYI to the Company or its designatedrepresentative(s) if permitted under PRC laws. The term of the loan agreement will expire on June 23, 2021 and can be extended upon the written notificationfrom Beijing QIYI Century.F-12Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The loan agreement entered into between Beijing QIYI Century and the shareholders of Shanghai iQIYI dated October 25, 2013, contains terms similarto the terms described above, except that the total amount of loans extended to the shareholders of Shanghai iQIYI is RMB10 million and the term of the loanagreement will expire on October 24, 2023.The loan agreement entered into between Beijing QIYI Century and the shareholder of Shanghai Zhong Yuan, amended on January 14, 2014, containsterms similar to the terms described above, except that the total amount of the loan to the shareholder of Shanghai Zhong Yuan is RMB20 million and theterm of the loan agreement will expire on January 13, 2024.The loan agreement entered into between iQIYI New Media and the shareholders of iQIYI Pictures dated August 30, 2017, contains terms similar to theterms described above, except that the total amount of loans extended to the shareholders of iQIYI Pictures is RMB100 million and the term of the loanagreement will expire on August 29, 2027.The loan agreement entered into between iQIYI New Media and the shareholders of Beijing iQIYI Cinema dated July 27, 2017, contains terms similarto the terms described above, except that the total amount of loans extended to the shareholders of Beijing iQIYI Cinema is RMB20 million and the term ofthe loan agreement will expire on July 26, 2027.Exclusive Purchase Option AgreementsPursuant to the exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Beijing iQIYI and its shareholder, amended andrestated on January 30, 2013, the shareholder granted the Company an exclusive irrevocable option to purchase, all or part of the equity interests held by itsshareholder, when and to the extent permitted under PRC law, at an amount equal to the cost of the initial contributions to the registered capital or theminimum amount of consideration permitted by applicable PRC law. In addition, Beijing iQIYI’s shareholder granted the Company an exclusive right todesignate one or more persons to purchase all the equity interests in Beijing iQIYI. Without the prior written consent of the Company, Beijing iQIYI may not:(i) amend its articles of association, (ii) increase or decrease the registered capital, (iii) sell or otherwise dispose of its assets or beneficial interest, (iv) create orallow any encumbrance on its assets or other beneficial interests, (v) extend any loans to third parties, (vi) enter into any material contract with a value ofmore than RMB300 (except those contracts entered into in the ordinary course of business), (vii) merge with or acquire any other persons or make anyinvestments or (viii) distribute dividends to its shareholders. Beijing iQIYI’s shareholder also agrees that he will not dispose the equity interests in BeijingiQIYI nor create or allow any encumbrance on the equity interests and extend any loans to individuals without the prior written consent of the Company. Theshareholder should remit to the Company any amount that is paid by the Company or its designated person(s) in connection with the purchased equityinterest. Any and all dividends and other capital distributions from Beijing iQIYI to its shareholders should be repaid to the Company. The agreement willterminate when Beijing iQIYI’s shareholder transfers all of his equity interests in Beijing iQIYI to the Company or its designated person(s) or upon expirationof the term of business of the Company or Beijing iQIYI. The term of the agreement is ten years and may be renewed at the discretion of the Company.The exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Shanghai iQIYI and its shareholders dated October 25, 2013,the exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Shanghai Zhong Yuan and its shareholder, amended on January 14,2014, the exclusive purchase option agreement amongst iQIYI New Media, iQIYI Pictures and its shareholders on August 30, 2017, and the exclusivepurchase option agreement amongst iQIYI New Media, Beijing iQIYI Cinema and its shareholders on July 27, 2017, contain terms similar to the termsdescribed above.Commitment LettersPursuant to the commitment letter dated January 30, 2013, under the condition that Beijing iQIYI remains as a consolidated affiliated entity of theCompany under U.S. GAAP and the relevant contractual arrangements remain in effect, the Company commits to provide unlimited financial support toBeijing iQIYI, if Beijing iQIYI requires any form of reasonable financial support for its normal business operations. If Beijing iQIYI incurs any losses and as aresult cannot repay its loans from the Company and Beijing QIYI Century, the Company and Beijing QIYI Century would unconditionally forgive their loansto Beijing iQIYI, if Beijing iQIYI provides sufficient proof for its loss and incapacity to repay.F-13Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The commitment letters executed by the Company for Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Beijing iQIYI Cinema, contain termssimilar to the terms described above.Shareholder Voting Rights Trust Agreements and Powers of AttorneyPursuant to the shareholder voting rights trust agreement amongst Beijing QIYI Century and Beijing iQIYI’s shareholder, amended and restated onJanuary 30, 2013, Beijing iQIYI’s shareholder agreed to entrust all the rights to exercise its voting power and any other rights as Beijing iQIYI’s shareholderto the person(s) designated by Beijing QIYI Century. Beijing iQIYI’s shareholder agreed to irrevocably appoint the person(s) designated by Beijing QIYICentury as his attorney-in-fact to represent him to exercise all the voting rights and other shareholders’ rights on his behalf on all matters requiringshareholder approval. The agreement will remain effective for as long as the shareholder remains the shareholder of Beijing iQIYI unless Beijing QIYICentury unilaterally terminates the agreement by written notice. Pursuant to an irrevocable power of attorney, Beijing QIYI Century granted all of its rightsunder the shareholder voting rights trust agreement to the Company.The shareholder voting rights trust agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated October 25, 2013, and theshareholder voting rights trust agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan’s shareholder, amended on January 14, 2014, containterms similar to the terms described above except under the shareholder voting rights trust agreements, the person designated by Beijing QIYI Century as theattorney-in-fact to represent the shareholders of Shanghai iQIYI and Shanghai Zhong Yuan must be approved by the Company. The powers of attorneyamongst the Company, iQIYI New Media and the shareholders of iQIYI Pictures and the powers of attorney amongst the Company, iQIYI New Media and theshareholders of Beijing iQIYI Cinema are substantially the same as the terms discussed above.Exclusive Technology Consulting and Services AgreementsPursuant to the exclusive technology consulting and services agreement amongst Beijing QIYI Century and Beijing iQIYI effective November 23,2011, Beijing QIYI Century has the sole and exclusive right to provide to Beijing iQIYI specified technology consulting and services in return for servicefees. Beijing iQIYI agrees to accept such services and, without the prior written consent of Beijing QIYI Century, may not accept the same or similartechnology consulting and services provided by any third party during the term of the agreement. Beijing iQIYI agrees to pay specified service fees toBeijing QIYI Century on a quarterly basis. Beijing QIYI Century has the right to unilaterally adjust the amount of the service fee through writtenconfirmation, without prior consent from Beijing iQIYI. All the benefits and interests generated from the agreement, including but not limited to softwarecopyrights, intellectual property rights, know-how and trade secrets, become the sole and exclusive rights of Beijing QIYI Century. The agreement will be ineffect for ten years unless Beijing QIYI Century unilaterally terminates the agreement by giving written notification at least thirty days prior to the expirationof the agreement. The agreement can also be renewed at the discretion of Beijing QIYI Century.The exclusive technology consulting and services agreement amongst Beijing QIYI Century and Shanghai iQIYI on October 25, 2013, the exclusivetechnology consulting and services agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan, amended on January 14, 2014, the exclusivemanagement consulting and business cooperation agreement amongst iQIYI New Media and iQIYI Pictures on August 30, 2017 and the exclusivemanagement consulting and business cooperation agreement amongst iQIYI New Media and Beijing iQIYI Cinema on July 27, 2017, contain terms similar tothe terms described above.Share Pledge AgreementsPursuant to the share pledge agreement amongst Beijing QIYI Century and Beijing iQIYI’s shareholder, amended and restated on January 30, 2013,Beijing iQIYI’s shareholder has pledged all of his equity interest in Beijing iQIYI to guarantee his and Beijing iQIYI’s performance of their obligationsunder, the exclusive technology consulting and services agreement and the amended and restated loan agreement. During the term of the share pledgeagreement, Beijing QIYI Century has the right to receive all of the dividends and profits distributed on the pledged equity. If Beijing iQIYI or its shareholderbreaches its respective contractual obligations, Beijing QIYI Century, as the pledgee, will be entitled to certain rights, including the right to sell the pledgedequity interests. The shareholder of Beijing iQIYI agrees not to dispose of the pledged equity interests, create or allow any encumbrance on the pledgedequity interests or take any actions that would prejudice Beijing QIYI Century’s interest. The share pledge agreement will expire after Beijing iQIYI and itsshareholder has completed all their obligations under the exclusive technology consulting and services agreement and the amended and restated loanagreement unless otherwise unilaterally terminated by Beijing QIYI Century.The share pledge agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated October 25, 2013, the share pledge agreementamongst Beijing QIYI Century and Shanghai Zhong Yuan’s shareholder, amended on January 14, 2014, the share pledge agreement amongst iQIYI NewMedia and iQIYI Pictures’ shareholders on August 30, 2017 and the share pledgeF-14Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) agreement amongst iQIYI New Media and Beijing iQIYI Cinema’s shareholders on July 27, 2017, contain terms similar to the terms described above exceptthat the pledged equity interest is only to guarantee performance of their obligations under the loan agreements.Business Operation AgreementsPursuant to the business operation agreement amongst Beijing QIYI Century, Beijing iQIYI and its shareholder, amended and restated on January 30,2013, Beijing iQIYI agrees to accept the proposal provided by Beijing QIYI Century from time to time relating to employment, daily business and financialmanagement. This agreement can only be unilaterally revoked/amended by Beijing QIYI Century. The agreement has a term of ten years and is renewable atthe discretion of Beijing QIYI Century.The business operation agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated October 25, 2013, the business operationagreement amongst Beijing QIYI Century and Shanghai Zhong Yuan’s shareholder, amended on January 14, 2014, the exclusive management consulting andbusiness cooperation agreement amongst iQIYI New Media and iQIYI Pictures on August 30, 2017 and the exclusive management consulting and businesscooperation agreement amongst iQIYI New Media and Beijing iQIYI Cinema on July 27, 2017, contain terms similar to the terms described above.Trademark License Agreement and Software Usage License AgreementPursuant to the trademark license agreement and the software usage license agreement amongst Beijing QIYI Century and Beijing iQIYI effectiveNovember 23, 2011, Beijing QIYI Century granted a non-exclusive and non-transferable license, without sublicensing rights, to Beijing iQIYI to use itstrademarks and software. Beijing iQIYI may only use the licenses in its own business operations. Beijing QIYI Century has the right to adjust the service feesat its sole discretion. The initial term of the two agreements is five years and the software usage license agreement may be extended upon the written consentof Beijing QIYI Century. The trademark license agreement is automatically extended for successive one-year periods after its expiration unless Beijing QIYICentury early terminates the agreement in accordance with the provisions of the agreement. The software usage license agreement was extended for anotherfive years after its initial term.Business Cooperation AgreementPursuant to the business cooperation agreement amongst Beijing QIYI Century and Beijing iQIYI effective November 23, 2011, Beijing iQIYI agreesto provide Beijing QIYI Century with services, including internet information services, online advertising and other services reasonably necessary within thescope of Beijing QIYI Century’s business. Beijing iQIYI agrees to use, technology services provided by Beijing QIYI Century on its website, including butnot limited to, P2P download and video on-demand systems. Beijing QIYI Century agrees to pay specified service fees to Beijing iQIYI as consideration forthe internet information services and other services provided by Beijing iQIYI. Beijing iQIYI has the right to waive the service fees at its discretion. The termof this agreement is ten years and can be renewed at Beijing QIYI Century’s discretion.In the opinion of the Company’s legal counsel, (i) the ownership structure relating to the VIEs of the Company is in compliance with existing PRClaws and regulations; and (ii) each of the contractual arrangements with the VIEs and their shareholders, and the Contractual Arrangements taken as a whole,are valid and legally binding upon each party to such agreement under PRC laws; is enforceable against each party thereto in accordance with its terms; anddoes not contravene any applicable PRC laws or regulations currently in effect.However, uncertainties in the PRC legal system could cause the Company’s current ownership structure to be found in violation of any existing and/orfuture PRC laws or regulations and could limit the Company’s ability to enforce its rights under these contractual arrangements. Furthermore, the VIEs’shareholders may have interests that are different with those of the Company, which could potentially increase the risk that they would seek to act in contraryto the terms of the aforementioned agreements.In addition, if the current structure or any of the contractual arrangements were found to be in violation of any existing or future PRC law, theCompany may be subject to penalties, including but not be limited to: the cancelation or revocation of the Company’s business and operating licenses, beingrequired to restructure the Company’s operations or discontinue the Company’s operating activities. The imposition of any of these or other penalties mayresult in a material and adverse effect on the Company’s ability toF-15Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) conduct its operations. As a result, the Company may not be able to operate or control the VIEs, which may result in deconsolidation of the VIEs.The carrying amounts of the assets, liabilities and the results of operations of the VIEs and VIEs’ subsidiaries included in the Company’s consolidatedbalance sheets and statements of comprehensive loss are as follows: As of December 31, 2017 2018 2018 RMB RMB US$ ASSETS Current assets: Cash and cash equivalents 539,383 614,929 89,438 Short-term investments 407,169 763,310 111,019 Accounts receivable, net 2,161,893 2,426,175 352,873 Others 1,242,651 3,185,767 463,350 Total current assets 4,351,096 6,990,181 1,016,680 Non-current assets: Fixed assets, net 821,156 840,609 122,262 Long-term investments 567,887 2,133,476 310,301 Others 6,333,338 10,664,091 1,551,027 Total non-current assets 7,722,381 13,638,176 1,983,590 Total assets 12,073,477 20,628,357 3,000,270 LIABILITIES Third-party liabilities Current liabilities: Accounts payable 4,275,803 5,285,801 768,788 Customer advances and deferred revenue 1,633,197 2,115,296 307,657 Long-term loans, current portion (i) 10,000 56,000 8,145 Accrued expenses and other liabilities 2,333,864 3,218,856 468,163 Others 67,673 648,323 94,295 Total current liabilities 8,320,537 11,324,276 1,647,048 Total non-current liabilities (i) 286,854 1,434,506 208,640 Amounts due to the Company and its subsidiaries 6,077,542 12,409,340 1,804,864 Total liabilities 14,684,933 25,168,122 3,660,552 For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Total revenues 10,756,372 16,389,778 22,982,783 3,342,707 Net loss (2,026,863) (609,387) (2,749,657) (399,921)Net cash provided by operating activities 1,645,352 5,356,540 4,548,220 661,511 Net cash used for investing activities (2,389,511) (4,687,804) (6,671,588) (970,342)Net cash provided by/(used in) financing activities 1,001,766 (848,300) 2,202,196 320,296 (i) In accordance with the arrangement as described in Note 13, the Group consolidates the securitization vehicle as it is a VIE for which the Groupconsiders itself the primary beneficiary given the Group has the power to govern the activities that most significantly impact its economic performance and isobligated to absorb losses that could potentially be significant to the VIE. As of December 31, 2018, RMB46,000 (US$6,690) of the loan is repayable withinone year and is included in “Long-term loans, current portion” and the remaining balance of RMB424,000 (US$61,668) of the loan is included in non-current liabilities in the carrying amounts of the liabilities of the VIEs and VIEs' subsidiaries.Unrecognized revenue-producing assets held by the VIEs include certain internet content provisions and other licenses, domain names andtrademarks. The internet content provisions and other licenses, which are held by the VIEs that provide the relevant services, are required under relevant PRClaws, rules and regulations for the operation of Internet businesses in the PRC, and therefore are integral to the Company’s operations. The VIEs and VIEs’subsidiaries contributed an aggregate of 96%, 94% and 92% of the Group’s consolidated revenues for the years ended December 31, 2016, 2017 and 2018,respectively, after elimination ofF-16Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) inter-company transactions. As of December 31, 2018, there was no pledge or collateralization of the VIEs and VIEs’ subsidiaries’ assets that can only be usedto settled obligations of the VIEs and VIEs’ subsidiaries, other than aforementioned in the share pledge agreements, business operation agreements andcollateralization of a VIE’s office building as described in Note 13.The VIEs’ third-party creditors did not have recourse to the general credit of the Company in normal course of business. The Company did not provideor intend to provide financial or other supports not previously contractually required to the VIEs and VIEs’ subsidiaries during the years presented.2.SUMMARY OF SIGNIFICANT ACCOUNTING POLICIESPrinciples of consolidationThe consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles (“U.S. GAAP”).The consolidated financial statements of the Group include the financial statements of the Company, its subsidiaries, VIEs and VIEs’ subsidiaries in whichthe Company is the primary beneficiary. The results of the subsidiaries are consolidated from the date on which the Group obtained control and continues tobe consolidated until the date that such control ceases. A controlling financial interest is typically determined when a company holds a majority of thevoting equity interest in an entity. However, if the Company demonstrates its ability to control the VIEs through power to govern the activities which mostsignificantly impact its economic performance and is obligated to absorb losses of the VIEs that could potentially be significant to the VIEs or the right toreceive benefits from the VIEs that could potentially be significant to the VIEs, then the entity is consolidated. All significant intercompany balances andtransactions between the Company, its subsidiaries, VIEs and VIEs’ subsidiaries have been eliminated in consolidation.Use of estimatesThe preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions thataffect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements and the reportedamounts of revenues and expenses during the period. Management evaluates estimates, including those related to the standalone selling prices ofperformance obligations of revenue contracts, the allowance for doubtful accounts, amortization of intangible assets, licensed copyrights and producedcontent, fair values of certain debt and equity investments, recoverability and useful lives of long-lived assets, net realizable value of licensed copyrights,ultimate revenue of produced content, recoverability of the carrying value of goodwill, the purchase price allocation and fair value of noncontrollinginterests with respect to business combinations, fair value of certain debt and equity investments, fair value of share options to purchase the Company’sordinary shares, fair value of nonmonetary content exchanges, fair value of financial instruments, forfeiture rates for options granted, valuation allowances ondeferred tax assets and income tax uncertainties, among others. Management bases these estimates on its historical experience and on various otherassumptions that are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.Actual results could differ from these estimates.Comparative InformationCertain items in the consolidated financial statements have been adjusted to conform with the current year’s presentation to facilitate comparison.Convenience translationTranslations of amounts from RMB into US$ for the convenience of the reader have been calculated at the exchange rate of RMB6.8755 per US$1.00on December 31, 2018, the last business day in fiscal year 2018, as published on the website of the United States Federal Reserve Board. No representation ismade that the RMB amounts could have been, or could be, converted into U.S. dollars at such rate.Foreign currency translation and transactionsThe Company’s functional currency is the US$ and its reporting currency is the RMB. The Company’s subsidiaries, VIEs and subsidiaries of the VIEsdetermine their functional currencies based on the criteria of ASC topic 830 (“ASC 830”), Foreign Currency Matters. The functional currency of thesubsidiaries in the Cayman Islands and Hong Kong is the U.S. dollar. The functionalF-17Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) currencies of the subsidiaries, VIEs and VIEs’ subsidiaries in Mainland China are the RMB. The Company uses the monthly average exchange rate for theyear and the exchange rate at the balance sheet date to translate the operating results and financial position to its reporting currency, respectively. Translationdifferences are recorded in accumulated other comprehensive income, a component of shareholders’ (deficit)/equity.Transactions denominated in foreign currencies are re-measured into the functional currency at the exchange rates prevailing on the transaction dates.Financial assets and liabilities denominated in foreign currencies are re-measured into the functional currency at the exchange rates prevailing at the balancesheet date. Cash and cash equivalentsCash and cash equivalents primarily consist of cash, money market funds, investments in interest bearing demand deposit accounts, time deposits, andhighly liquid investments with original maturities of three months or less from the date of purchase and are stated at cost which approximates their fair value. Restricted CashCash that is restricted as to withdrawal or for use or pledged as security is reported separately on the consolidated balance sheets. The Group’srestricted cash mainly represents restricted deposits used as security against short-term loans.Short-term investmentsAll highly liquid investments with original maturities of greater than three months, but less than twelve months, are classified as short-terminvestments.Investments that are expected to be realized in cash during the next twelve months are also included in short-term investments. The Companyaccounts for short-term investments in accordance with ASC topic 320 (“ASC 320”), Investments—Debt and Equity Securities. The Company classifies theshort-term investments as “held-to-maturity”, “trading” or “available-for-sale”, whose classification determines the respective accounting methods stipulatedby ASC 320. Interest income, including amortization of the premium and discount arising at acquisition, for all categories of investments in securities areincluded in earnings.The securities that the Company has the positive intent and the ability to hold to maturity are classified as held-to-maturity securities and stated atamortized cost. The Company determines realized gains or losses on sale of held-to-maturity securities on a specific identification method, and records suchgains or losses as interest income.The securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities. Unrealizedholding gains and losses for trading securities are included in earnings.Investments not classified as trading or as held-to-maturity are classified as available-for-sale securities. Available-for-sale investments are reported atfair value, with unrealized gains and losses recorded in accumulated other comprehensive income. Realized gains or losses are included in earnings duringthe period in which the gain or loss is realized. An impairment loss on the available-for-sale securities is recognized in the consolidated statements ofcomprehensive loss when the decline in value is determined to be other-than-temporary.Accounts receivable, net of allowanceAccounts receivable are recognized and carried at the original invoiced amount less an allowance for any potential uncollectible amounts. Anestimate for doubtful debts is made when collection of the full amount is no longer probable. Bad debts are written off when they are deemed uncollectible.The Group generally does not require collateral from its customers.The Group maintains allowances for doubtful accounts for estimated losses resulting from the failure of customers to make payments on time. TheGroup reviews the accounts receivable on a periodic basis and makes general and specific allowances when there is doubt as to the collectability ofindividual balances. In evaluating the collectability of individual receivable balances, the Group considers many factors, including the age of the balance,the customer’s payment history, its current credit-worthiness and current economic trends.F-18Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Receivables from Online Payment Agencies, net of allowanceReceivables from online payment agencies are cash due from the third-party online payment service providers for clearing transactions. The cash waspaid or deposited by customers or users through these online payment agencies for services provided by the Group. The Group carefully considers andmonitors the credit worthiness of the third-party payment service providers used. An allowance for doubtful accounts is recorded in the period in which a lossis determined to be probable. Receivable balances are written off when they are deemed uncollectible. The balances are included in “Prepayments and otherassets” on the consolidated balance sheets. As of December 31, 2017 and 2018, no allowance for doubtful accounts was provided for the receivables fromonline payment agencies.Fixed assets, netFixed assets are stated at cost and are depreciated using the straight-line method over the shorter of the estimated useful lives of the assets or the termof the related lease, as follows: Computer equipment 3 to 5 yearsOffice furniture and equipment 3 to 5 yearsLeasehold improvements over the shorter of lease terms or estimated useful lives of the assetsOffice building 43 yearsOthers 5 yearsRepair and maintenance costs are expensed as incurred, whereas the cost of renewals and betterments that extend the useful life of the assets arecapitalized as additions to the related assets. Retirements, sales and disposals of assets are recorded by removing the cost and accumulated depreciation fromthe asset and accumulated depreciation accounts with any resulting gain or loss reflected in the consolidated statements of comprehensive loss.All direct and indirect costs that are related to the construction of fixed assets and incurred before the assets are ready for their intended use arecapitalized as construction in progress. Construction in progress is transferred to specific fixed assets items and depreciation of these assets commences whenready for their intended use.Business CombinationsThe Company accounts for its business combinations using the acquisition method of accounting in accordance with ASC topic 805 (“ASC 805”),Business Combinations. The acquisition method of accounting requires that the consideration transferred to be allocated to the assets, including separatelyidentifiable assets and liabilities the Group acquired, based on their estimated fair values. The consideration transferred in an acquisition is measured as theaggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued as well as the contingentconsiderations and all contractual contingencies as of the acquisition date. The Group also evaluates all contingent consideration arrangements to determineif the arrangements are compensatory in nature. If the Group determines that a contingent consideration arrangement is compensatory, the arrangement wouldbe accounted for outside of the business combination and recorded as compensation expense in the post-acquisition financial statements of the combinedentity. The costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumedare measured separately at their fair value as of the acquisition date, irrespective of the extent of any noncontrolling interests. The excess of (i) the total ofcost of acquisition, fair value of the noncontrolling interests and acquisition date fair value of any previously held equity interest in the acquiree over (ii) thefair value of the identifiable net assets of the acquiree, is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of thesubsidiary acquired, the difference is recognized directly in earnings.The determination and allocation of fair values to the identifiable assets acquired, liabilities assumed and noncontrolling interests is based on variousassumptions and valuation methodologies requiring considerable judgment from management. The most significant variables in these valuations arediscount rates, terminal values, the number of years on which to base the cash flow projections, as well as the assumptions and estimates used to determine thecash inflows and outflows. The Group determines discount rates to be used based on the risk inherent in the related activity’s current business model andindustry comparisons. Terminal values are based on the expected life of assets, forecasted life cycle and forecasted cash flows over that period.F-19Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Long-term investmentsThe Group’s long-term investments consist of equity securities without readily determinable fair values and equity method investments.Prior to adopting ASC topic 321 (“ASC 321”), Investments—Equity Securities on January 1, 2018, the Group carries at cost its investments ininvestees which do not have readily determinable fair value and the Group does not have significant influence in accordance with ASC subtopic 325-20(“ASC 325-20”), Investments-Other: Cost Method Investments.The Group adopted ASC 321 on January 1, 2018 and the cumulative effect of adopting the new standard on opening retained deficit is nil. Equityinvestments, except for those accounted for under the equity method, those that result in consolidation of the investee and certain other investments, aremeasured at fair value and any changes in fair value are recognized in earnings. For equity securities without readily determinable fair values and do notqualify for the existing practical expedient in ASC 820 (“ASC 820”), Fair Value Measurements and Disclosures to estimate fair value using the net assetvalue per share (or its equivalent) of the investment, the Group elected to use the measurement alternative to measure those investments at cost, less anyimpairment, plus or minus changes resulting from observable price changes in orderly transactions for identical or similar investments of the same issuer, ifany.Investments in entities in which the Group can exercise significant influence and holds an investment in voting common stock or in-substancecommon stock (or both) of the investee but does not own a majority equity interest or control are accounted for using the equity method of accounting inaccordance with ASC topic 323 (“ASC 323”), Investments—Equity Method and Joint Ventures. Under the equity method, the Group initially records itsinvestments at cost and the difference between the cost of the equity investee and the fair value of the underlying equity in the net assets of the equityinvestee is recognized as equity method goodwill, which is included in the equity method investment on the consolidated balance sheets. The Groupsubsequently adjusts the carrying amount of the investments to recognize the Group’s proportionate share of each equity investee’s net income or loss intoearnings after the date of investment. The Group evaluates the equity method investments for impairment under ASC 323. An impairment loss on the equitymethod investments is recognized in earnings when the decline in value is determined to be other-than-temporary.Produced content, netThe Group produces and contracts external parties to produce films and episodic series to exhibit on its websites. Produced content includes directproduction costs, production overhead and acquisition costs and is stated at the lower of unamortized cost or estimated fair value. Produced content alsoincludes cash expenditures made to acquire a proportionate share of certain rights to films including profit sharing, distribution and/or other rights. Producedcontent exceeding the total revenues to be earned (“ultimate revenue”) is expensed as cost of revenues.The Group uses the individual-film-forecast-computation method and amortizes the produced content based on the ratio of current period actualrevenue (numerator) to estimated remaining unrecognized ultimate revenue as of the beginning of the fiscal year (denominator) in accordance with ASCsubtopic 926-20 (“ASC 926-20”), Entertainment—Films, Other Assets—Film Costs. Ultimate revenue estimates for the produced content are periodicallyreviewed and adjustments, if any, will result in the Group applying a revised fraction to the net carrying amount of produced content as of the beginning ofthe fiscal year. The difference between expenses determined using the new estimates and any amounts previously expensed during the fiscal year isrecognized in the period of revision. The Group reviews unamortized produced content costs for impairment whenever events or circumstances indicate thatthe fair value of the produced content may be less than its unamortized cost.Licensed copyrights, netLicensed copyrights consist of professionally-produced content such as movies, television series, variety shows, sports and other video contentacquired from external parties. The license fees are capitalized and, unless prepaid, a corresponding liability recorded when cost of the content is known, thecontent is accepted by the Group in accordance with the conditions of the license agreement and the content is available for its first showing on the Group’swebsites. Licensed copyrights are carried at the lower of unamortized cost or net realizable value. Licensed copyrights are presented on the balance sheet ascurrent and non-current based on estimated time of usage.F-20Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The Group has two types of licensed copyrights, i) non-exclusive licensed copyrights and ii) exclusive licensed copyrights. For non-exclusivelicensed copyrights, the Group has the right to broadcast the contents on its own websites. For exclusive licensed copyrights, in addition to the broadcastingright, the Group also has the right to sublicense the underlying contents to third parties.Non-exclusive licensed copyrights, mainly comprising of newly released movies, television series and seasonal variety shows, are generally amortizedusing an accelerated method based on historical viewership consumption patterns. Other non-exclusive licensed copyrights, mainly comprising of librarymovies, television series and variety shows and certain non-episodic features, are amortized on a straight-line basis, as the consumption pattern based onhistorical viewing data supports this amortization method. Estimates of the consumption patterns for licensed copyrights are reviewed periodically andrevised, if necessary. Revisions to the amortization pattern are accounted for as a change in accounting estimate prospectively in accordance with ASC topic250 (“ASC 250”), Accounting Changes and Error Corrections.The purchase cost of exclusive licensed copyrights includes a broadcasting right and a right to sublicense the content to third parties, and the Groupallocates the content cost to these two rights when the exclusive licensed copyrights are initially recognized based on the relative proportion of the Group’sestimate of the total revenues that will be generated by each right. For the broadcasting right, which is the portion of an exclusive licensed copyright thatgenerates direct and indirect advertising and membership services revenues, the content costs are amortized in accordance with ASC subtopic 920-350 (“ASC920-350”), Entertainment-Broadcasters: Intangibles—Goodwill and Other, using the same method as non-exclusive licensed copyrights as described above.For the right to sublicense the content to third parties, which is the portion of an exclusive licensed copyright that generates direct revenues, the content costsare amortized in accordance with ASC 926-20 using the individual-film-forecast-computation method, which amortizes such costs based on the ratio of theactual sublicensing revenues generated for the current period to the total sublicensing revenues estimated to be generated by the sublicensing right. TheGroup reviews the forecasted total direct revenues on a periodic basis and any changes in estimates will result in the Group applying a revised fraction to thenet carrying amount of the right to sublicense as of the beginning of the fiscal year. The difference between expenses determined using the new estimates andany amounts previously expensed during the fiscal year is recognized in the period of revision.On a periodic basis, the Group evaluates the program usefulness of the broadcasting rights of its licensed copyrights and records these rights at thelower of unamortized cost or estimated net realizable value pursuant to the guidance in ASC 920-350. When there is a change in the expected usage oflicensed copyrights, the Group estimates net realizable value of licensed copyrights to determine if any impairment exists.Net realizable value is determined by estimating the expected cash flows generated from provision of advertising and membership services, less anydirect costs, over the remaining useful lives of the non-exclusive licensed copyrights. The Group estimates advertising and membership services cash flowsfor each category of content separately. Estimates that impact advertising and membership services cash flows include anticipated levels of demand for theGroup’s advertising and membership services and the expected selling prices of the Group’s advertisements and memberships. For the right to sublicense tothird parties, recoverability is assessed in accordance with ASC 926-20.Partner-generated content (“PGC”)The Group collaborates with a large number of selected partners to supplement its video content portfolio with PGC, and incentivizes them to submithigh-quality content through the Group’s revenue-sharing mechanism. Under such arrangements, the Group shares with the partners a portion of the revenuesderived from either online advertising services or membership services based on various factors agreed upon. As the Group is the primary obligor of onlineadvertising services and membership services, such revenues are recorded on a gross basis. Revenue sharing costs incurred and payable to partners arerecognized as cost of revenues when the criteria of those pre-agreed factors are met.Goodwill and intangible assetsGoodwillGoodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired in a business combination. The Groupassesses goodwill for impairment in accordance with ASC subtopic 350-20, Intangibles—Goodwill and Other: Goodwill (“ASC 350-20”), which requires thatgoodwill be tested for impairment at the reporting unit level at least annually and more frequently upon the occurrence of certain events, as defined by ASC350-20.F-21Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) A reporting unit is defined as an operating segment or one level below an operating segment referred to as a component. The Group determines itsreporting units by first identifying its operating segments, and then assesses whether any components of these segments constituted a business for whichdiscrete financial information is available and where the Company’s segment manager regularly reviews the operating results of that component. The Groupdetermined that it has one reporting unit because components below the consolidated level either did not have discrete financial information or theiroperating results were not regularly reviewed by a segment manager.The Group has the option to assess qualitative factors first to determine whether it is necessary to perform the two-step quantitative impairment test inaccordance with ASC 350-20. If the Group believes, as a result of the qualitative assessment, that it is more-likely-than-not that the fair value of the reportingunit is less than its carrying amount, the two-step quantitative impairment test described above is required. Otherwise, no further testing is required. In thequalitative assessment, the Group considers primary factors such as industry and market considerations, overall financial performance of the reporting unit,and other specific information related to the operations. In performing the two-step quantitative impairment test, the first step compares the carrying amountof the reporting unit to the fair value of the reporting unit. If the fair value of the reporting unit exceeds the carrying value of the reporting unit, goodwill isnot impaired and the Group is not required to perform further testing. If the carrying value of the reporting unit exceeds the fair value of the reporting unit,then the Group must perform the second step of the impairment test in order to determine the implied fair value of the reporting unit’s goodwill. The fairvalue of the reporting unit is allocated to its assets and liabilities in a manner similar to a purchase price allocation in order to determine the implied fairvalue of the reporting unit goodwill. If the carrying amount of the goodwill is greater than its implied fair value, the excess is recognized as an impairmentloss.Significant management judgment is involved in determining these estimates and assumptions, and actual results may differ from those used invaluations. Changes in these estimates and assumptions could materially affect the determination of the fair value of a reporting unit which could triggerfuture impairment. The judgment in estimating the fair value of a reporting unit includes forecasts of future cash flows, which are based on management’s bestestimate of future revenue and operating expenses growth rates, future capital expenditures and working capital levels, as well as discount rate determined bythe weighted average cost of capital approach and the selection of comparable companies operating in similar businesses. The Group also reviewedobservable market data to assess the reasonableness of assumptions such as discount rate, operating margins, and working capital levels. The fair value of thereporting unit exceeded its carrying amount as of December 31, 2017 and 2018, and therefore goodwill related to the Group’s reporting unit was notimpaired.Intangible assetsIntangible assets with finite lives are carried at cost less accumulated amortization and impairment loss, if any. Intangible assets with finite lives areamortized using the straight-line method over the estimated economic lives.Intangible assets have estimated economic lives from the date of purchase as follows: Traffic acquisition agreement 4 yearsIntellectual property rights 1-29 yearsOnline literature 1-17 yearsTrademarks 2-10 yearsUser list 5 yearsDomain names 10 yearsCustomer relationships 3 yearsPublished mobile games 2 yearsTechnology 5 yearsOthers 2 to 20 years Intangible assets with an indefinite useful life are not amortized and are tested for impairment annually or more frequently if events or changes incircumstances indicate that they might be impaired in accordance with ASC subtopic 350-30 (“ASC 350-30”), Intangibles-Goodwill and Other: GeneralIntangibles Other than Goodwill. F-22Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Mobile games in development with an indefinite useful life are those that have not achieved technological feasibility as of the acquisition date andhave no alternative future use.Impairment of Long-Lived Assets Other Than GoodwillThe Group evaluates long-lived assets, such as fixed assets and purchased or acquired intangible assets with finite lives other than licensed copyrightsand produced content, for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable inaccordance with ASC subtopic 360-10 (“ASC 360-10”), Property, Plant and Equipment: Overall. When such events occur, the Group assesses therecoverability of the long-lived assets based on the undiscounted future cash flows the long-lived assets are expected to generate at the lowest level ofidentifiable cash flows. The Group recognizes an impairment loss when the estimated undiscounted future cash flow expected to result from the use of thelong-lived assets plus net proceeds expected from the eventual disposition of the long-lived assets, if any, is less than their carrying values. If the Groupidentifies an impairment, the Group reduces the carrying value of the long-lived assets to its estimated fair value based on a discounted cash flow approachor, when available and appropriate, to comparable market values. The Group uses estimates and judgments in its impairment tests and if different estimates orjudgments had been utilized, the timing or the amount of any impairment charges could be different.Modification of redeemable convertible preferred sharesThe Group assesses whether an amendment to the terms of its redeemable convertible preferred shares is an extinguishment or a modification using thefair value model. If the change in fair value of the redeemable convertible preferred shares immediately after the amendment exceeds 10% from the fair valueof the redeemable convertible preferred shares immediately before the amendment, the amendment is considered an extinguishment. An amendment that doesnot meet this criterion is a modification. When redeemable convertible preferred shares are extinguished, the difference between the fair value of theconsideration transferred to the redeemable convertible preferred shareholders and the carrying amount of the redeemable convertible preferred shares (net ofissuance costs) is treated as a deemed dividend to or contribution from the redeemable convertible preferred shareholders. When redeemable convertiblepreferred shares are modified, a new effective interest rate to equate the future contractual cash flows (redemption amount) to the carrying amount isdetermined and applied to accretion on a prospective basis by analogy to ASC 470-50.Revenue recognitionThe Group adopted ASC topic 606 (“ASC 606”), Revenue from Contracts with Customers from January 1, 2018, using the modified retrospectivemethod applied to those contracts which were not completed as of January 1, 2018. Accordingly, revenues for the year ended December 31, 2018 waspresented under ASC 606, and revenues for the years ended December 31, 2016 and 2017 were not adjusted and continued to be presented under ASC topic605 (“ASC 605”), Revenue Recognition. The cumulative effect of adopting ASC 606 resulted in an adjustment to decrease the opening balance ofaccumulated deficit at January 1, 2018 by RMB916,147 (US$133,248), with the impact primarily related to the Group’s earlier recognition of onlineadvertising revenues under ASC 606 compared to legacy GAAP.The Group’s revenues are derived principally from membership services, online advertising services and content distribution. Commencing onJanuary 1, 2018, the Group recognizes revenue in accordance with ASC 606 and revenue is recognized when control of promised goods or services istransferred to the Group’s customers in an amount of consideration to which an entity expects to be entitled to in exchange for those goods or services.Pursuant to ASC 606, value added taxes (“VAT”) was reclassified from cost of revenue to net against revenues. The Company recognized VAT ofRMB630,787, RMB981,567 and RMB1,457,803 (US$212,029) for the years ended December 31, 2016, 2017 and 2018, respectively. Other than thepresentation of VAT, the impact from adopting ASC 606 was not material to the Group’s consolidated financial statements as of and for the year endedDecember 31, 2018.The Group’s revenue recognition policies effective upon the adoption of ASC 606 are as follows:Membership servicesThe Group offers membership services to subscribing members with various privileges, which primarily including access to exclusive and ad-freestreaming of premium content 1080P/4K high-definition video, Dolby Audio, and accelerated downloads and others. When the receipt of membership fees isfor services to be delivered over a period of time, the receipt is initially recorded as deferred revenue and revenue is recognized ratably over the membershipperiod as services are rendered. Membership services revenue also includes fees earned from on-demand content purchases made by members and the sale ofthe right to services such as other memberships, which the Group acquires and controls before they are transferred to subscribing members.F-23Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Online advertising servicesThe Group sells advertising services primarily to third-party advertising agencies and a small portion are sold directly to advertisers. Advertisingcontracts are signed to establish the price and advertising services to be provided. Pursuant to the advertising contracts, the Group provides advertisementplacements on its websites in different formats, including but not limited to video, banners, links, logos, brand placement and buttons. The Group performs acredit assessment of the customer to assess the collectability of the contract price prior to entering into contracts. For contracts where the Group providescustomers with multiple performance obligations, primarily for advertisements to be displayed in different spots, placed under different forms and occur atdifferent times, the Group would evaluate all the performance obligations in the arrangement to determine whether each performance obligation is distinct.Consideration is allocated to each performance obligation based on its standalone selling price and revenue is recognized as each performance obligation issatisfied by displaying the advertisements in accordance with the revenue contracts.The Group provides various sales incentives to its customers, including cash incentives in the form of commissions to certain third-party advertisingagencies and noncash incentives such as discounts and advertising services provided free of charge in certain bundled arrangements, which are negotiated ona contract by contract basis with customers. The Group has a general policy regarding the volume of advertising services to be provided free of charge whichdepends largely on the volume of advertising services purchased by the advertiser. The Group accounts for these incentives granted to customers as variableconsideration in accordance with ASC 606. The amount of variable consideration is measured based on the most likely amount of incentive to be provided tocustomers.Content distributionThe Group generates revenues from sub-licensing content licensed from third party vendors for cash or through nonmonetary exchanges mainly withother online video broadcasting companies. The exclusive licensing agreements the Group enters into with the vendors has a definitive license period andprovides the Group rights to sub-license these contents to other third parties. The Group enters into a non-exclusive sub-license agreement with a sub-licensee for a period that falls within the original exclusive license period. For cash sub-licensing transactions, the Group receives the sub-license fee upfrontunder the sub-licensing arrangements and does not have any future obligation once it has provided the underlying content to the sub-licensee (which isprovided at or before the beginning of the sub-license period). The sub-license fees are recognized in accordance with ASC 606 and represents a license offunctional intellectual property which grants a right to use the Group’s licensed copyrights and recognized at the point in time when the licensed copyright ismade available for the customer’s use and benefit.The Group also enters into nonmonetary transactions to exchange online broadcasting rights of licensed copyrights with other online videobroadcasting companies from time to time. The exchanged licensed copyrights provide rights for each party to broadcast the licensed copyrights received onits own website only. Each transferring party retains the right to continue broadcasting the exclusive content on its own website and/or sublicense the rightsto the content it surrendered in the exchange. The Group accounts for these nonmonetary exchanges in accordance with ASC 606, and records the transactionbased on the fair value of the asset received starting from January 1, 2018. Barter sublicensing revenues are recognized in accordance with the same ASC 606criteria above. The Group estimates the fair value of the licensed copyrights received based on various factors, including broadcasting schedule, cast andcrew, theme and popularity, box office and market share of counterparties to the exchange. The attributable cost of sublicensing transactions, whether forcash or through nonmonetary exchanges, is recognized as cost of revenues through the amortization of the sublicensing right component of the exclusivelicensed copyright, computed using the individual-film-forecast-computation method in accordance with ASC topic 926 (“ASC 926”), Entertainment—Films.The Group recognized barter sublicensing revenues of RMB382,478, RMB762,741 and RMB1,082,964 (US$157,511) and related costs ofRMB362,760, RMB650,442 and RMB1,026,140 (US$149,246) for the years ended December 31, 2016, 2017 and 2018, respectively.OthersOther revenues mainly include revenues from live broadcasting and online games.F-24Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Live broadcastingThe Group operates a live broadcasting platform, iQIYI Show, whereby users can follow their favorite hosts and shows in real time through livebroadcasting. Users can purchase virtual currency for usage in iQIYI Show to acquire consumable virtual gifts, which are simultaneously presented to hosts toshow their support or time-based virtual items, which enables users to enjoy additional functions and privileges for a specified time period.The Group operates the live broadcasting platform and determine the price of virtual items sold. Therefore, revenues derived from the sale of virtualitems are recorded on a gross basis as the Group acts as the principal in the transaction. Costs incurred from services provided by the hosts are recognized ascost of revenues. To facilitate the sale of virtual items, the Group bundles special privileges and virtual items as a package at a discounted price and theGroup allocates the arrangement consideration to each performance obligation based on their relative standalone selling prices. Revenue from the sale ofconsumable virtual gifts is recognized when consumed by the user, or, in the case of time-based virtual items, recognized ratably over the period each virtualitem is made available to the user. Virtual currency sold but not yet consumed by the purchasers is recorded as “Customer advances and deferred revenue”.Online gamesThe Group operates mobile games including both self-developed (after the business acquisition described in Note 3) and licensed mobile games andgenerates mobile game revenues from the sale of in-game virtual items, including items, avatars, skills, privileges or other in-game consumables, features orfunctionality, within the games.The Group records revenue generated from mobile games on a gross basis if the Group acts as the principal in the mobile game arrangements underwhich the Group controls the specified services before they are provided to the customer. In addition, the Group is primarily responsible for fulfilling thepromise to provide maintenance services and has discretion in setting the price for the services to the customer. Otherwise, the Group records revenue on a netbasis based on the ratios pre-determined with the online game developers when all the revenue recognition criteria set forth in ASC 606 are met, which isgenerally when the user purchases virtual currencies issued by the game developers.For transactions where the Group is the principal, the Group determines that the in-game virtual items are identified as performance obligations. TheGroup provides on-going services to the end-users who purchase virtual items to gain an enhanced game-playing experience. Accordingly, the Grouprecognizes revenues ratably over the estimated average playing period of these paying players, starting from the point in time when virtual items aredelivered to the players’ accounts.Contract balancesWhen either party to a revenue contract has performed, the Group presents the contract in the consolidated balance sheets as a contract asset or acontract liability, depending on the relationship between the entity’s performance and the customer’s payment.Contract assets represent unbilled amounts related to the Group's rights to consideration for advertising services delivered and are included in“Prepayments and other assets” on the consolidated balance sheets. The opening balance of contract assets were RMB832,302 as of January 1, 2018. As ofDecember 31, 2018, contract assets were RMB1,414,549 (US$205,738), net of allowance for doubtful accounts of RMB21,478 (US$3,124). The increase inthe balance of contract assets was primarily due to more outstanding advertising contracts as of December 31, 2018 compared to the prior year for which theGroup had commenced to provide advertisement placements but had not completed all specified advertising services in the contract, which corresponds towhen the Group has the right to bill its customers.Contract liabilities are mainly comprised of payments received for membership fees and virtual currency sold for which the corresponding serviceshave not yet been provided to customers and are presented as “Customer advances and deferred revenue” on the consolidated balance sheets. The increase incustomer advances and deferred revenue as compared to the year ended December 31, 2017 is a result of the increase in consideration received from theGroup’s customers.F-25Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Practical Expedients and ExemptionsThe Group does not disclose the value of unsatisfied performance obligations for (i) contracts with an original expected length of one year or less and(ii) contracts for which the Group recognizes revenue at the amount to which it has the right to invoice for services performed. Cost of RevenuesCost of revenues consists primarily of content costs, bandwidth costs and others.The Group incurs VAT and surcharges in the PRC in connection with the services provided, and cultural business construction fee on revenuesderived from online advertising services. Starting from January 1, 2018, we adopted ASC 606 and reclassified VAT from cost of revenues to net againstrevenues. Accordingly, VAT is presented in net of revenues rather than cost of revenues for the year ended December 31, 2018 under ASC 606, while inaccordance with the legacy accounting standard (ASC 605), VAT is not adjusted and continued to be presented in cost of revenues for the years endedDecember 31, 2016 and 2017 under ASC 605. The sales tax and surcharges in cost of revenues for the years ended December 31, 2016, 2017 and 2018 wereRMB823,749, RMB1,272,295 and RMB334,278 (US$48,619), respectively.Advertising expensesAdvertising expenses, primarily marketing spend in channel coverage and content related promotion are included in “Selling, general andadministrative” and are expensed when incurred. Advertising expenses for the years ended December 31, 2016, 2017 and 2018 were RMB907,906,RMB1,373,287 and RMB2,268,753 (US$329,976), respectively.Research and development expensesResearch and development expenses consist primarily of personnel-related expenses (including share-based compensation cost) incurred for thedevelopment of, enhancement to, and maintenance of the Group’s websites as well as costs associated with new product development and enhancement.Depreciation expenses and other operating costs are also included in research and development expenses. The Group recognizes research and developmentexpenses costs as expense when incurred.Government subsidiesGovernment subsidies primarily consist of financial subsidies received from provincial and local governments for operating a business in theirjurisdictions and compliance with specific policies promoted by the local governments. There are no defined rules and regulations to govern the criterianecessary for companies to receive such benefits, and the amount of financial subsidy is determined at the discretion of the relevant government authorities.The government subsidies of non-operating nature with no further conditions to be met are recorded as non-operating income in “Other (expense)/income,net” when received. The government subsidies with certain operating conditions are recorded as liabilities when received and will be recorded as operatingincome when the conditions are met.LeasesLeases have been classified as either capital or operating leases. Leases that transfer substantially all the benefits and risks incidental to the ownershipof assets are accounted for as if there was an acquisition of an asset and incurrence of an obligation at the inception of the lease. All other leases are accountedfor as operating leases wherein rental payments are expensed as incurred.Income taxesThe Group follows the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based onthe difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will be in effect in the period in which thedifferences are expected to reverse. The Group records a valuation allowance to offsetF-26Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) deferred tax assets if, based on the weight of available evidence, it is more-likely-than-not that some portion, or all, of the deferred tax assets will not berealized. The effect of a change in tax rate is recognized in tax expense in the period that includes the enactment date of the change in tax rate. The Group haselected to classify interest and penalties related to an uncertain tax position, if and when required, as part of income tax expense in the consolidatedstatements of comprehensive loss.The Group applies the provisions of ASC topic 740 (“ASC 740”), Accounting for Income Taxes, to account for uncertainty in income taxes. ASC 740prescribes a recognition threshold a tax position is required to meet before being recognized in the financial statements. The Group recognizes in itsconsolidated financial statements the benefit of a tax position if a tax return position or future tax position is “more likely than not” to be sustained underexamination based solely on the technical merits of the position. Tax positions that meet the “more likely than not” recognition threshold are measured,using a cumulative probability approach, at the largest amount of tax benefit that has a greater than fifty percent likelihood of being realized uponsettlement. The Group’s estimated liability for unrecognized tax benefits are periodically assessed for adequacy and may be affected by changinginterpretations of laws, rulings by tax authorities, changes and or developments with respect to tax audits, and the expiration of the statute of limitations. Aseach audit is concluded, adjustments, if any, are recorded in the Group’s consolidated financial statements. Additionally, in future periods, changes in factsand circumstances, and new information may require the Group to adjust the recognition and measurement of estimates with regards to changes in individualtax position. Changes in recognition and measurement of estimates are recognized in the period which the change occurs.(Loss)/earnings per share(Loss)/earnings per share is computed in accordance with ASC topic 260 (“ASC 260”), Earnings per Share. The two-class method is used forcomputing earnings per share in the event the Group has net income available for distribution. Under the two-class method, net income is allocated betweenordinary shares and participating securities based on dividends declared (or accumulated) and participating rights in undistributed earnings as if all theearnings for the reporting period had been distributed. The Company’s redeemable convertible preferred shares are participating securities because they areentitled to receive dividends or distributions on an as converted basis. For the year ended December 31, 2016, the computation of basic (loss)/earnings pershare using the two-class method is not applicable as the Group is in a net loss position and net loss is not allocated to the redeemable convertible preferredshares, since these securities are not obligated to share the losses in accordance with the contractual terms. For the year ended December 31, 2018, the two-class method is applicable because the Group has two classes of ordinary shares outstanding, Class A and Class B ordinary shares, respectively. Theparticipating rights (liquidation and dividend rights) of the holders of the Company’s Class A and Class B ordinary shares are identical, except with respectto voting and conversion (Note 18). As a result, and in accordance with ASC 260, the undistributed loss for each year is allocated based on the contractualparticipation rights of the Class A and Class B ordinary shares, respectively. As the liquidation and dividend rights are identical, the undistributed loss isallocated on a proportionate basis.Diluted loss per share is calculated by dividing net loss attributable to ordinary shareholders, as adjusted for the accretion related to the redeemableconvertible preferred shares and extinguishment and reissuance of Series B preferred shares, by the weighted average number of ordinary and dilutiveordinary equivalent shares outstanding during the period. Ordinary equivalent shares include ordinary shares issuable upon the conversion of the redeemableconvertible preferred shares using the if-converted method prior to the Company’s IPO, ordinary shares issuable upon the conversion of convertible seniornotes using the if-converted method and ordinary shares issuable upon the exercise of share options, using the treasury stock method. Ordinary shareequivalents are excluded from the computation of diluted loss per share if their effects are anti-dilutive.Share-based compensationThe Company accounts for share-based compensation in accordance with ASC topic 718 (“ASC 718”), Compensation-Stock Compensation.The Company has elected to recognize share-based compensation using the straight-line method for all share-based awards granted with gradedvesting based on service conditions. For awards with performance conditions, compensation cost is recognized on an accelerated basis if it is probable thatthe performance condition will be achieved. Forfeiture rates are estimated based on historical experience and future expectations of employee turnover ratesand are periodically reviewed. If required vesting conditions are notF-27Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) met and the share-based awards are forfeited, previously recognized compensation expense relating to those awards are reversed. ASC 718 requires forfeituresto be estimated at the time of grant and revised, if necessary, in the subsequent period if actual forfeitures differ from initial estimates. To the extent theCompany revises these estimates in the future, the share-based payments could be materially impacted in the period of revision, as well as in followingperiods. Share-based compensation expense was recorded net of estimated forfeitures such that expense was recorded only for those share-based awards thatare expected to vest.The Company accounts for share-based awards issued to non-employees in accordance with ASC subtopic 505-50 (“ASC 505-50”), Equity: Equity-based Payments to Non-Employees. The measurement date of the fair value of a share-based award issued to a non-employee is the date on which thecounterparty’s performance is completed as there is no associated performance commitment. The expense is recognized in the same manner as if the Companyhad paid cash for the services provided by non-employees.The Company, with the assistance of an independent third party valuation firm, determined the fair value of share-based awards granted to employeesand non-employees.Fair Value MeasurementsAccounting guidance defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transactionbetween market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to berecorded at fair value, the Group considers the principal or most advantageous market in which it would transact and it considers assumptions that marketparticipants would use when pricing the asset or liability.Accounting guidance establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use ofunobservable inputs when measuring fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of inputthat is significant to the fair value measurement. Accounting guidance establishes three levels of inputs that may be used to measure fair value:Level 1—Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active marketsLevel 2—Include other inputs that are directly or indirectly observable in the marketplaceLevel 3—Unobservable inputs which are supported by little or no market activityAccounting guidance also describes three main approaches to measuring the fair value of assets and liabilities: (1) market approach; (2) incomeapproach and (3) cost approach. The market approach uses prices and other relevant information generated from market transactions involving identical orcomparable assets or liabilities. The income approach uses valuation techniques to convert future amounts to a single present value amount. Themeasurement is based on the value indicated by current market expectations about those future amounts. The cost approach is based on the amount thatwould currently be required to replace an asset.Financial assets and liabilities of the Group primarily consist of cash and cash equivalents, restricted cash, short-term investments, accountsreceivable, amounts due from related parties, prepayments and other assets, long-term investments, accounts payable, short-term loans, income tax payable,amounts due to related parties, contingent consideration liability, option to purchase equity interests of a listed company, accrued expenses and other currentliabilities, convertible senior notes and long-term loans. The carrying amounts of these financial instruments, except for long-term equity investmentswithout readily determinable fair values, long-term equity method investments, convertible senior notes and long-term loans, approximate their fair valuesbecause of their generally short maturities. The carrying amounts of long-term loans approximate their fair values due to the fact that the related interest ratesapproximate rates currently offered by financial institutions for similar debt instruments of comparable maturities.Commitments and contingenciesIn the normal course of business, the Group is subject to contingencies, such as legal proceedings and claims arising out of its business, which cover awide range of matters. Liabilities for contingencies are recorded when it is probable that a liability has been incurred and the amount of the assessment can bereasonably estimated.F-28Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) If the assessment of a contingency indicates that it is probable that a loss is incurred and the amount of the liability can be estimated, then theestimated liability is accrued in the Group’s financial statements. If the assessment indicates that a potential loss contingency is not probable, but isreasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss,if determinable and material, would be disclosed.Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the nature of the guarantee would bedisclosed.Concentration of risksConcentration of credit risksFinancial instruments that potentially subject the Group to significant concentration of credit risk primarily consist of cash and cash equivalents,restricted cash, short-term investments, accounts receivable and contract assets. The carrying amounts of these assets represent the Group’s maximumexposure to credit risk. As of December 31, 2018, the Group has RMB6,760,447 (US$983,266) in cash, cash equivalents and restricted cash, which is held incash and demand deposits with several financial institutions in the PRC and Hong Kong. In the event of bankruptcy of one of these financial institutions, theGroup may not be able to claim its cash and demand deposits back in full. The Group continues to monitor the financial strength of the financial institutions.Accounts receivable and contract assets are typically unsecured and denominated in RMB, derived from revenue earned from customers and agenciesin the PRC, which are exposed to credit risk. The risk is mitigated by credit evaluations the Group performs on its customers and its ongoing monitoringprocess of outstanding balances. The Group maintains an allowance for doubtful accounts and actual losses have generally been within management’sexpectations. As of December 31, 2018, the Group had no single customer with a balance exceeding 10% of the total accounts receivable and contract assetbalance. As of December 31, 2017, the only one customer with a receivable balance exceeding 10% of the gross accounts receivable balance accounted for10% of gross accounts receivable.Business and economic risksThe Group participates in a dynamic high technology industry and believes that changes in any of the following areas could have a material adverseeffect on the Group’s future financial position, results of operations or cash flows: changes in the overall demand for services and products; changes inbusiness offerings; competitive pressures due to new entrants; advances and new trends in new technologies and industry standards; changes in bandwidthsuppliers; changes in certain strategic relationships or customer relationships; regulatory considerations; copyright regulations; and risks associated with theGroup’s ability to attract and retain employees necessary to support its growth. The Group’s operations could be adversely affected by significant political,economic and social uncertainties in the PRC.Currency convertibility riskSubstantially all of the Group’s operating activities are transacted in RMB, which is not freely convertible into foreign currencies. All foreignexchange transactions take place either through the People’s Bank of China or other banks authorized to buy and sell foreign currencies at the exchange ratesquoted by the People’s Bank of China. Approval of foreign currency payments by the People’s Bank of China or other regulatory institutions requiressubmitting a payment application form together with suppliers’ invoices, shipping documents and signed contracts.Foreign currency exchange rate riskThe functional currency and the reporting currency of the Company are the US$ and the RMB, respectively. The Company’s exposure to foreigncurrency exchange rate risk primarily relates to cash and cash equivalents, restricted cash, short-term investments, convertible senior notes and accountspayable denominated in the U.S. dollar. On June 19, 2010, the People’s Bank of China announced the end of the RMB’s de facto peg to the US$, a policywhich was instituted in late 2008 in the face of the global financial crisis, to further reform the RMB exchange rate regime and to enhance the RMB’sexchange rate flexibility. On March 15, 2014, the People’s Bank of China announced the widening of the daily trading band for RMB against US$. Theappreciation of the US$ againstF-29Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) RMB was approximately 5.67% in 2018. Most of the Company’s revenues and costs are denominated in RMB, while a portion of cash and cash equivalents,short-term investments, and accounts payable are denominated in U.S. dollars. Any significant fluctuation of RMB may materially and adversely affect theCompany’s cash flows, revenues, earnings and financial position in U.S. dollars.Segment reportingIn accordance with ASC subtopic 280-10, Segment Reporting: Overall, the Group’s chief operating decision maker (“CODM”) has been identified asthe Chief Executive Officer, who reviews the consolidated results of operations when making decisions about allocating resources and assessing performanceof the Group as a whole; hence, the Group has only one operating segment. The Group does not distinguish between markets or segments for the purpose ofinternal reporting. As the Group’s long-lived assets and revenue are substantially located in and derived from the PRC, no geographical segments arepresented.Comprehensive lossComprehensive loss is defined as the changes in equity of the Group during a period from transactions and other events and circumstances excludingtransactions resulting from investments by owners and distributions to owners. Among other disclosures, ASC topic 220, Comprehensive Income, requiresthat all items that are required to be recognized under current accounting standards as components of comprehensive loss be reported in a financial statementthat is displayed with the same prominence as other financial statements. For each of the periods presented, the Company’s comprehensive loss includes netloss, foreign currency translation adjustments and unrealized gains/(losses) on available-for-sale debt securities and is presented in the consolidatedstatements of comprehensive loss.Recent accounting pronouncementsIn February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2016-02, Leases (“ASU2016-02”). ASU 2016-02 specifies the accounting for leases. For operating leases, ASU 2016-02 requires a lessee to recognize a right-of-use asset and a leaseliability, initially measured at the present value of the lease payments, in its balance sheet. The standard also requires a lessee to recognize a single lease cost,calculated so that the cost of the lease is allocated over the lease term, on a generally straight-line basis. ASU 2016-02 is effective for public business entitiesfor annual reporting periods and interim periods within those years beginning after December 15, 2018. The Group will adopt ASU 2016-02 on January 1,2019 using the modified retrospective method and will not restate comparable periods. The Group will elect the package of practical expedients permittedunder the transition guidance, which allow the Group to carry forward the historical lease classification, the assessment whether a contract is or contains alease and initial direct costs for any leases that exist prior to adoption of the new standard. The Group will also elect the practical expedient to not separatelease and non-lease components and the short-term lease exemption for certain classes of underlying assets with a lease term of 12 months or less. Operatingleases related to offices and internet data center (“IDC”) facilities will be subject to ASU 2016-02 and right-of-use assets and operating lease liabilities will berecognized on the Group’s consolidated balance sheets. The Group currently believes the most significant change will be related to the recognition of right-of-use assets and lease liabilities on the Group’s consolidated balance sheets for certain in-scope operating leases. The Group does not expect any materialimpact on net assets and the consolidated statement of comprehensive loss as a result of adopting the new standard. In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326) (“ASU 2016-13”), which requires themeasurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred lossmethodology with an expected credit loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13 is effective for annualreporting periods, and interim periods within those years, beginning after December 15, 2019. The Group is currently in the process of evaluating the impactof the adoption of ASU 2016-13 on its consolidated financial statements.In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment (“ASU 2017-04”), which simplifies the accounting forgoodwill impairment by eliminating Step two from the goodwill impairment test. If the carrying amount of a reporting unit exceeds its fair value, animpairment loss shall be recognized in an amount equal to that excess, versus determining an implied fair value in Step two to measure the impairment loss.The guidance is effective for annual and interim impairment tests performed in periods beginning after December 15, 2019. Early adoption is permitted for allentities for annual and interim goodwill impairment testing dates on or after January 1, 2017. The guidance should be applied on a prospective basis. TheGroup is still evaluating the effect that this accounting standard will have on the consolidated financial statements and related disclosures.In June 2018, the FASB issued ASU 2018-07, Improvements to Nonemployee Share-Based Payment Accounting (Topic 718)(“ASU 2018-07”). ASU2018-07 issued final guidance aligning the measurement and classification guidance for share-basedF-30Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) payments to nonemployees with the guidance for share-based payments to employees, with certain exceptions. Under the guidance, the measurement ofequity-classified nonemployee awards will be fixed at the grant date, which may lower their cost and reduce volatility in the income statement. The guidanceis effective for public business entities (“PBEs”) in annual periods beginning after December 15, 2018, and interim periods within those years. Early adoptionis permitted, but no earlier than an entity’s adoption date of ASC 606. The Group does not believe this standard will have a material impact on the results ofoperations or financial condition.In March 2019, the FASB issued ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements for Program Materials (“ASU2019-02”). ASU 2019-02 improves GAAP by aligning the accounting for production costs of an episodic television series with the accounting for productioncosts of films by removing the content distinction for capitalization. In addition, ASU 2019-02 requires that an entity test a film or license agreement forprogram material within the scope of Subtopic 920-350 for impairment at a film group level when the film or license agreement is predominantly monetizedwith other films and/or license agreements. The presentation and disclosure requirements in ASU 2019-02 also increase the transparency of informationprovided to users of financial statements about produced and licensed content. This update will be effective for the Group’s fiscal years beginning afterDecember 15, 2019, and interim periods within those fiscal years. Early adoption is permitted. The Group is currently in the process of evaluating the effectthat the adoption of ASU 2019-02 will have on the consolidated financial statements and related disclosures.3.BUSINESS COMBINATIONSAcquisition of SkymoonsOn July 17, 2018 (the “acquisition date”), the Group completed the acquisition of a 100% equity stake in Skymoons Inc. and Chengdu SkymoonsDigital Entertainment Co., Ltd. (collectively, “Skymoons”). Headquartered in Chengdu, China, Skymoons focuses on the development and global publishingof mobile games. The Group completed the acquisition of Skymoons on July 17, 2018, the date on which control was obtained to govern the financial andoperating policies of Skymoons and obtained benefits from its activities. The Group believes Skymoons is a natural extension to its business and willstrengthen its media platform and overall ecosystem. The results of Skymoons’ operations have been included in the consolidated financial statements of theGroup since the acquisition date.The aggregate payment for the acquisition of Skymoons consists of a fixed payment of cash of RMB1,157.0 million (US$168.3 million), as well as acontingent payment of up to RMB130.0 million in cash and issuance of 23,777,706 Class A ordinary shares if specified adjusted net profit targets are metpost-acquisition (the “Earn-Out”).The acquisition-date fair value of the consideration transferred totaled RMB1,242.9 million (US$180.8 million), which consisted of the fixed paymentof cash amounting to RMB1,157.0 million (US$168.3 million) and the portion of the Earn-Out payment described above of RMB85.9 million (US$12.5million), which are not contingent on the continued employment. RMB1,018.6 million (US$148.1 million) of the Earn-Out is contingent on the continuedemployment of certain key employees for the three years following the acquisition date, and was accounted for as a transaction separate from the businesscombination based on its economic substance and will be recorded as post-combination compensation expense in the Group's financial statements over therequisite service period.F-31Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The Group has completed the valuation necessary to assess the fair value of tangible and intangible assets acquired and liabilities assumed, resultingfrom which the amount of goodwill was determined and recognized as of the acquisition date. The following table summarizes the estimated aggregate fairvalues of assets acquired and liabilities assumed as of the acquisition date: RMB Useful lives(Years) Published mobile games 366,000 2 Mobile games in development(i) 240,000 indefinite lived Technology 101,000 5 Others 27,023 2 to 10 Intangible assets 734,023 Cash and cash equivalents 189,313 Other current assets 403,387 Other non-current assets 30,162 Fixed assets 2,574 Long-term investments 49,043 Goodwill 588,857 Current liabilities (466,793) Long-term loans (87,794) Deferred tax liabilities (137,811) Noncontrolling interests (62,047) Total consideration 1,242,914 (i) Mobile games in development are those that are not completed as of the acquisition date and have no alternative future use. The Group considersits mobile games in development to be in-process research and development (“IPR&D”).The fair value of accounts receivable acquired was RMB97,819. Gross contractual accounts receivable acquired totaled RMB101,750 and theCompany’s best estimate of the contractual cash flows not expected to be collected at acquisition date totaled RMB3,931.The excess of the purchase price over tangible assets, identifiable intangible assets and liabilities assumed was recorded as goodwill. The goodwillrecognized is attributable primarily to expected synergies and the assembled workforce of Skymoons. The goodwill is not deductible for tax purposes.The amount of revenue and net loss of Skymoons included in the Group’s consolidated statements of comprehensive loss from the acquisition date toDecember 31, 2018 is RMB375.2 million (US$54.6 million) and RMB237.9 million (US$34.6 million), respectively.The unaudited pro forma revenue and net loss for the years ended December 31, 2017 and 2018 is not presented as the historical financial informationof the acquired business of Skymoons prepared under US GAAP is not available without undue cost, given the acquiree underwent a reorganization prior tothe Company’s acquisition.4.SHORT-TERM INVESTMENTSAs of December 31, 2017 and 2018, the Group’s short-term investments consist of available-for-sale debt securities with maturities of less than oneyear purchased from commercial banks and other financial institutions. During the years ended December 31, 2016, 2017 and 2018, the Company recordedinterest income from short-term investments of RMB8,587, RMB65,016, and RMB91,052 (US$13,243) in the consolidated statement of comprehensive loss,respectively.F-32Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 5.LONG-TERM INVESTMENTSThe Group’s long-term investments consist of equity investments at fair value without readily determinable fair value and equity method investments.Equity investments at fair value without readily determinable fair valueEquity investments at fair value without readily determinable fair value were accounted as cost method investments prior to adopting ASC 321. As ofDecember 31, 2017, the carrying amount of the Company’s cost method investments was RMB557,524. As of December 31, 2018, the carrying amount of theCompany’s equity investments without readily determinable fair value was RMB1,761,487 (US$256,198) after deduction of RMB31,500 (US$4,581)accumulated impairment.Unrealized gains (upward adjustments) and losses (downward adjustments and impairment) of equity securities without readily determinable fairvalues for the year ended December 31, 2018 were RMB189,639 (US$27,582) and RMB nil (US$ nil), respectively.Net unrealized gains and losses for equity securities were RMB189,639 (US$27,582) for the year ended December 31, 2018. Net realized gains andlosses on equity securities sold were RMB nil (US$ nil) for the year ended December 31, 2018.Equity method investmentsIn July 2018, the Company acquired a 32% outstanding equity interest amounting to RMB796,000 (US$115,773) in Beijing Xin’ai Sports MediaTechnology co., LTD (or “Xin’ai”) that is engaged in the operation of a sports content platform. The Company has significant influence over the investee andtherefore accounts for its equity interest as an equity method investment. The excess of the carrying value of the investment over the proportionate share ofXin’ai’s net assets of RMB609,502 (US$88,648) was recognized as basis differences and investment goodwill. As of December 31, 2018, the Group held 29%of Xinai’s equity interest due to new financing investors’ dilution.As of December 31, 2017 and 2018, besides Xin’ai the Group held several other equity method investments through its subsidiaries or VIEs, all ofwhich the Group can exercise significant influence but does not own a majority equity interest in or has control over. The other equity method investmentswere not significant. The carrying amount of the Group’s equity method investments including Xin’ai was RMB10,363 and RMB810,553 (US$117,890) asof December 31, 2017 and 2018, respectively.6.ACCOUNTS RECEIVABLE, NET As of December 31, 2017 2018 2018 RMB RMB US$ Accounts receivable 2,260,070 2,984,090 434,018 Allowance for doubtful accounts (24,686) (94,856) (13,796)Accounts receivable, net 2,235,384 2,889,234 420,222 The following table presents movement of the allowance for doubtful accounts: As of December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Balance at the beginning of the year 21,913 19,719 24,686 3,590 Provisions 7,245 56,048 85,745 12,471 Write-offs (9,439) (51,081) (15,575) (2,265)Balance at the end of the year 19,719 24,686 94,856 13,796 F-33Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 7.PREPAYMENTS AND OTHER ASSETSThe current and non-current portions of prepayments and other assets consist of the following: As of December 31, 2017 2018 2018 RMB RMB US$ Current portion: Contract asset — 1,414,549 205,738 Prepaid licensed copyrights 132,039 184,926 26,896 Deposits and prepaid rental fees 46,033 123,863 18,015 VAT prepayments 586,242 436,343 63,463 Others 359,058 536,700 78,060 1,123,372 2,696,381 392,172 As of December 31, 2017 2018 2018 RMB RMB US$ Non-current portion: Prepaid licensed copyrights 2,491,320 3,685,272 536,001 Licensed copyrights prepaid assets (i) 36,547 569,123 82,776 Deposits and prepaid rental fees 157,882 171,676 24,969 Others 159,913 269,812 39,242 2,845,662 4,695,883 682,988 (i)Licensed copyrights prepaid assets are recognized when the Group has yet to receive the content copyrights from the counterparty under a bartertransaction but the counterparty has already received the content copyrights from the Group.8.LICENSED COPYRIGHTS, NET As of December 31, 2017 Gross carryingvalue Accumulatedamortization Net carryingvalue RMB RMB RMB Licensed copyrights —Broadcasting rights 14,570,030 (9,211,779) 5,358,251 —Sublicensing rights 1,599,154 (1,580,455) 18,699 16,169,184 (10,792,234) 5,376,950 Less: current portion: —Broadcasting rights 5,185,503 (4,385,335) 800,168 —Sublicensing rights 1,599,154 (1,580,455) 18,699 6,784,657 (5,965,790) 818,867 Licensed copyrights—non current —Broadcasting rights 9,384,527 (4,826,444) 4,558,083 —Sublicensing rights — — — 9,384,527 (4,826,444) 4,558,083F-34Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) As of December 31, 2018 Gross carryingvalue Accumulatedamortization Net carrying value RMB RMB RMB US$ Licensed copyrights —Broadcasting rights 23,875,786 (16,303,613) 7,572,173 1,101,327 —Sublicensing rights 3,466,207 (3,233,631) 232,576 33,826 27,341,993 (19,537,244) 7,804,749 1,135,153 Less: current portion: —Broadcasting rights 5,921,043 (4,989,780) 931,263 135,447 —Sublicensing rights 3,466,207 (3,233,631) 232,576 33,826 9,387,250 (8,223,411) 1,163,839 169,273 Licensed copyrights—non current —Broadcasting rights 17,954,743 (11,313,833) 6,640,910 965,880 —Sublicensing rights — — — — 17,954,743 (11,313,833) 6,640,910 965,880 In the year of acquisition, the licensed copyrights have weighted-average useful lives of 3.5 years, 2.5 years and 2.8 years for the years endedDecember 31, 2016, 2017 and 2018, respectively. The Group recognized impairment charges on licensed copyrights of RMB212,219, RMB390,235 andRMB180,615 (US$26,269) for the years ended December 31, 2016, 2017 and 2018, respectively.Amortization expense of RMB4,036,121, RMB7,491,955 and RMB12,055,624 (US$1,753,418) for the years ended December 31, 2016, 2017 and2018, respectively, was recognized as cost of revenues. Estimated amortization expense relating to the existing licensed copyrights for each of the next fiveyears is as follows: RMB US$ Within 1 year 4,646,895 675,863 Between 1 and 2 years 2,084,782 303,219 Between 2 and 3 years 852,808 124,036 Between 3 and 4 years 133,419 19,405 Between 4 and 5 years 50,205 7,302 9.INTANGIBLE ASSETS, NET Finite-lived intangible assets As of December 31, 2017 Gross carryingvalue Accumulatedamortization Net carryingvalue RMB RMB RMB Traffic acquisition agreement (i) 218,500 (152,152) 66,348 Intellectual property rights (ii) 253,403 (61,242) 192,161 Trademarks 158,189 (72,434) 85,755 User list 148,500 (148,500) — Domain names 140,453 (70,943) 69,510 Customer relationships 119,700 (119,700) — Others 90,905 (76,674) 14,231 1,129,650 (701,645) 428,005F-35Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) As of December 31, 2018 Gross carryingvalue Accumulatedamortization Net carryingvalue Net carryingvalue RMB RMB RMB US$ Traffic acquisition agreement (iii) 546,150 (102,403) 443,747 64,540 Intellectual property rights (ii) 442,580 (119,152) 323,428 47,041 Published mobile games (iv) 373,702 (84,325) 289,377 42,088 Trademarks (iii) 198,492 (102,947) 95,545 13,896 User list 151,896 (148,670) 3,226 469 Online literature 140,807 (18,803) 122,004 17,745 Domain names 140,608 (85,042) 55,566 8,082 Customer relationships 119,700 (119,700) — — Technology (iv) 101,730 (9,304) 92,426 13,443 Others (iii) 105,816 (85,240) 20,576 2,993 2,321,481 (875,586) 1,445,895 210,297 Intangible assets As of December 31, 2017 2018 2018 RMB RMB US$ Finite-lived intangible assets 428,005 1,445,895 210,297 Indefinite-lived intangible assets — 232,298 33,786 Total 428,005 1,678,193 244,083 (i)Pursuant to the services agreement entered into between the Company and Baidu on March 15, 2010 (amended and restated on August 15,2010 and December 6, 2011), Baidu provides traffic acquisition services to the Group over a ten year period. Due to Baidu’s acquisition of the Company inNovember 2012 and the Company’s election to apply pushdown accounting (Note 1), a favorable contract asset with a useful life of 7.3 years was recorded. InJanuary 2018, the Company and Baidu agreed to terminate the traffic acquisition service contract in exchange for Baidu paying a fee of US$27,000 to theCompany. The excess of the fee received by the Company over the book value of the recorded favorable contract asset, amounting to RMB104,200(US$15,155), was accounted for as a deemed contribution from the controlling shareholder. (ii)Intellectual property rights include various rights the Company acquires either individually or in a bundle to broadcast, operate, publish, translate,distribute and/or adapt various forms of media, including but not limited to online games, literature and films. (iii)In February 2018, the Company entered into a share purchase agreement with Baidu, pursuant to which the Company will issue to Baidu an aggregateof 36,860,691 Class B ordinary shares. As consideration for the issuance of such shares and subject to the conditions set forth in the share purchaseagreement, Baidu agreed to (i) undertake certain non-compete obligations towards the Company with respect to the online movie ticket and showticket booking business of Baidu and its affiliates; (ii) direct user traffic related to such ticket business to the Company; (iii) provide the Companywith technological support with respect to the Company’s ticket booking business; (iv) license certain trademarks and certain intellectual propertyrights to the Company; and (v) enter into a ticket business cooperation agreement with the Company, which has been signed concurrently. Thetransaction was closed on April 12, 2018 and accounted for as an asset acquisition, whereby intangible assets were recorded by the Company. (iv)The addition of intangible assets RMB707,000 is generated from the acquisition of Skymoons occurred on July 17, 2018 (Note 3), of whichRMB366,000 was attributed to published mobile games with a useful life of two years, RMB101,000 attributable to technology with a useful life offive years and RMB240,000 attributable to mobile games in development. Once the mobile games in development achieve technological feasibility,they will be amortized over a maximum of four years. The carrying amount of mobile games in development with an indefinite useful life was RMBnil and RMB232,298 (US$33,786), as of December 31, 2017 and 2018, respectively.F-36Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) No impairment charges were recognized on intangible assets for the years ended December 31, 2016, 2017 and 2018, respectively.Amortization expense was RMB102,242, RMB112,860 and RMB346,672 (US$50,421) for the years ended December 31, 2016, 2017 and 2018,respectively. Estimated amortization expense relating to the existing intangible assets for each of the next five years is as follows: RMB US$ Within 1 year 540,975 78,682 Between 1 and 2 years 429,084 62,408 Between 2 and 3 years 300,768 43,745 Between 3 and 4 years 187,487 27,269 Between 4 and 5 years 71,394 10,384 10.PRODUCED CONTENT, NET As of December 31, 2017 2018 2018 RMB RMB US$ Released, less amortization 124,990 553,459 80,497 In production 1,310,349 3,003,091 436,782 In development 128,940 179,513 26,109 1,564,279 3,736,063 543,388 Amortization expense was RMB574,530, RMB774,530 and RMB2,265,543 (US$329,510) for the years ended December 31, 2016, 2017 and 2018,respectively.The Group anticipates that 100% of the above “released” produced content as of December 12, 2018 will be amortized within the next three years.11.GOODWILL Goodwill RMB Balance at December 31, 2017 3,276,107 Additions due to acquisitions 612,239 Balance at December 31, 2018 3,888,346 Balance at December 31, 2018, in US$ 565,536 The addition of RMB612,239 is generated from the acquisition of Skymoons occurred on July 17, 2018 (Note 3) and other insignificant acquisitionsthat occurred during the year ended December 31, 2018.The Group performed a quantitative assessment by estimating the fair value of the Group as a reporting unit based on an income approach for the yearended December 31, 2017, and based on the Company’s market capitalization for the year ended December 31, 2018. The fair value of the Group exceededits carrying value as of December 31, 2017 and 2018, respectively, and therefore the Group’s goodwill was not impaired.F-37Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 12.FIXED ASSETS, NETFixed assets consist of the following: As of December 31, 2017 2018 2018 RMB RMB US$ Computer equipment 1,519,261 2,057,218 299,210 Office building 589,543 588,685 85,621 Leasehold improvements 79,036 97,938 14,244 Office furniture and equipment 40,634 57,999 8,436 Others 9,729 12,957 1,884 2,238,203 2,814,797 409,395 Less: Accumulated depreciation (996,656) (1,263,673) (183,793)Construction in progress 7,421 67,023 9,748 1,248,968 1,618,147 235,350 No impairment charges were recognized on fixed assets for the years ended December 31, 2016, 2017 and 2018, respectively.Depreciation expense was RMB306,495, RMB348,921 and RMB312,138 (US$45,399) for the years ended December 31, 2016, 2017 and 2018,respectively.13.LOANS PAYABLEShort-term Loans Short-term loans as of December 31, 2017 and 2018 amounted to RMB299,374 and RMB3,046,449 (US$443,088), respectively, which consisted ofsecured RMB denominated borrowings from financial institutions in the PRC that are repayable within one year. The repayment of all short-term loans areguaranteed by subsidiaries within the Group and either collateralized by an office building of one of the Group’s VIEs with a carrying amount ofRMB574,557 (US$83,566) or collateralized by restricted cash balances totaling US$315,600 (equivalent to RMB2,169,908). The weighted average interestrate for the outstanding borrowings as of December 31, 2017 and 2018 was 4.42% and 4.47%, respectively. As of December 31, 2017 and 2018, the aggregateamounts of unused lines of credit for short-term loans were RMB190,000 and RMB781,042 (US$113,598), respectively.Long-term LoansIn 2017, the Group entered into a three-year loan agreement with Bank of China, pursuant to which the Group is entitled to borrow a secured RMBdenominated loan of RMB299,000 for its general working capital purposes. In 2017, the Group drew down RMB299,000 with an interest rate of 4.47%,pursuant to the agreement, the principal shall be repaid by installments from 2017 to 2020. The repayment of the loan is guaranteed by a subsidiary of theGroup and collateralized by an office building of one of the Group’s VIEs with a carrying amount of RMB574,557 (US$83,566). RMB5,000 and RMB10,000(US$1,454) were repaid when it became due in 2017 and 2018, respectively. The amount repayable within the next twelve months are classified as “Long-term loan, current portion”. Borrowings from third-party investorsIn December 2018, certain supplier invoices selected by the Group totaling RMB525,279 (US$76,399) were factored to a financial institution (“thefactored receivables”) at a discount. These supplier invoices were recorded as accounts payables in the Group’s consolidated balance sheets. The factoredreceivables were further transferred to a securitization vehicle, whereby debt securities securitized by the factored receivables, maturing in December 2019and December 2020, were issued to third party investors with a stated interest of 5.0%-5.5% and raised total gross proceeds of RMB446,000 (US$64,868).The proceeds raised from issuance of the asset-backed debt securities were used by the financial institution to factor the supplier invoices. At the same time,the credit terms of the Group’s corresponding trade payables were extended to mirror the maturity of the asset-backed debt securities.F-38Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The Group consolidates the securitization vehicle as it is a VIE for which the Group considers itself the primary beneficiary given the Group has thepower to govern the activities that most significantly impact its economic performance and is obligated to absorb losses that could potentially be significantto the VIE.As a result of the series of transactions described above, the payment terms of the Group’s original trade payables were substantially modified andconsidered extinguished as the nature of the original liability has changed from that of a trade payable to loan borrowings from third-party investors. Theproceeds from borrowings from third-party investors is a financing activity and reported as “Proceeds from long-term loan and borrowings from third partyinvestors, net of issuance costs” on the consolidated statements of cash flows.As of December 31, 2018, the outstanding borrowings from third-party investors was RMB443,889 (US$64,561) and the effective interest rate was7.00%. RMB73,720 (US$10,722) of the loan is repayable within one year and is included in “Long-term loans, current portion” and the remaining balance ofRMB370,169 (US$53,839) of the loan is included in non-current “Long-term loans” on the consolidated balance sheets.As of December 31, 2018, aggregate loan principal payments on long-term loans and borrowings from third party investors are due according to thefollowing schedule: As of December 31, 2018 RMB US$ within 1 year 83,720 12,177 between 1-2 year 644,169 93,690 727,889 105,867 14.CONVERTIBLE SENIOR NOTESOn December 4, 2018, the Company issued US$750 million convertible senior notes (the “Notes”). The Notes are senior, unsecured obligations of theCompany, and interest is payable semi-annually in cash at a rate of 3.75% per annum on June 1 and December 1 of each year, beginning on June 1, 2019. TheNotes will mature on December 1, 2023 unless redeemed, repurchased or converted prior to such date.The initial conversion rate of the Notes is 37.1830 of the Company’s ADS per US$1,000 principal amount of Notes (which is equivalent to an initialconversion price of approximately US$26.89 per ADS). Prior to June 1, 2023, the Notes will be convertible at the option of the holders only upon thefollowing circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on March 31, 2019, if the last reported sale price ofADSs for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, is greater than or equal to 130% ofthe conversion price; (2) during the five business day period after any ten consecutive trading day period in which the trading price per US$1,000 principalamount of notes was less than 98% of the product of the last reported sale price of the ADSs and the conversion rate on each such trading day; (3) if theCompany calls the notes for a tax redemption; or (4) upon the occurrence of specified corporate events. Thereafter, the Notes will be convertible at the optionof the holders at any time until the close of the business on the second scheduled trading day immediately preceding the maturity date. The conversion rate issubject to adjustment in some events but is not adjusted for any accrued and unpaid interest. In addition, following a make-whole fundamental change thatoccur prior to the maturity date or following the Company’s delivery of a notice of a tax redemption, the Company will increase the conversion rate for aholder who elects to convert its notes in connection with such a corporate event or such tax redemption. Upon conversion, the Company will pay or deliverto such converting holders, as the case may be, cash, ADSs, or a combination of cash and ADSs, at its election.The holders may require the Company to repurchase all or portion of the Notes for cash on December 1, 2021, or upon a fundamental change, at arepurchase price equal to 100% of the principal amount, plus accrued and unpaid interest.F-39Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) As the conversion option may be settled in cash at the Company’s option, the Company separated the Notes into liability and equity components inaccordance with ASC 470-20, Debt with Conversion and Other Options. The carrying amount of the liability component was calculated by measuring the fairvalue of a similar liability that does not have an associated conversion feature. The carrying amount of the equity component representing the conversionoption was determined by deducting the fair value of the liability component from the initial proceeds and recorded as additional paid-in capital. Thedifference between the principal amount of the Notes and the liability component is considered debt discount and is amortized at an effective interest rate of7.04% to accrete the discounted carrying value of the Notes to its face value on December 1, 2021, the put date of the Notes.In connection with the issuance of the Notes, the Company purchased the capped call options on the Company’s ADS with certain counterparties at aprice of US$67.5 million. The capped call exercise price is equal to the Notes’ initial conversion price and the cap price is US$38.42 per ADS, subject tocertain adjustments under the terms of the capped call transactions. The capped call transactions are expected to reduce potential dilution to existing holdersof the ordinary shares and ADSs of the Company upon conversion of the Notes and/or offset any potential cash payments that the Company is required tomake in excess of the principal amount of any converted notes, as the case may be, with such reduction and/or offset subject to a cap.The cost of the capped call of US$67.5 million (equivalent to RMB464,825) was recorded as a reduction of the Company’s additional paid-in capitalon the consolidated balance sheets with no subsequent changes in fair value be recorded.The net proceeds from the issuance of the Notes were US$736.7 million (equivalent to RMB5,034,663), after deducting underwriting discounts andoffering expenses of US$13.3 million (equivalent to RMB91,062) from the initial proceeds of US$750 million. Debt issuance costs were allocated to theliability and equity components using the same proportions as the proceeds from the Notes.As of December 31, 2018, the principal amount of the liability component was RMB5,158.7 million (US$750.3 million), unamortized debt discountwas RMB446.4 million (US$64.9 million), and net carrying amount of the liability component was RMB4,712.3 million (US$685.4 million). The carryingamount of the equity component was RMB361.6 million (US$52.6 million). The liability component will be accreted up to the principal amount of US$750million over a remaining period of 2.92 years. 15.INCOME TAXESCayman IslandsUnder the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gains. Additionally, upon payment of dividendsby the Company to its shareholders, no Cayman Islands withholding tax will be imposed.Hong KongUnder the Hong Kong tax laws, subsidiaries in Hong Kong are subject to the Hong Kong profits tax rate at 16.5% and they may be exempted fromincome tax on their foreign-derived income and there are no withholding taxes in Hong Kong on remittance of dividends.ChinaEffective from January 1, 2008, the PRC’s statutory, Enterprise Income Tax (“EIT”) rate is 25%. In accordance with the implementation rules of EITLaw, a qualified “High and New Technology Enterprise” (“HNTE”) is eligible for a preferential tax rate of 15% and a “Software Enterprise” (“SE”) is entitledto a two-year income tax exemption starting from the first profit making year, followed by a reduction of half the applicable tax rate for the subsequent threeyears. The HNTE certificate is effective for a period of three years. An entity must file required supporting documents with the tax authority and ensurefulfillment of the relevant HNTE criteria before using the preferential rate. An entity could re-apply for the HNTE certificate when the prior certificate expires.The SE is subject to relevant governmental authorities’ annual assessment based on self-assessment supporting documents filed with the tax authorities eachyear.F-40Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Certain PRC subsidiaries and VIEs, including Beijing QIYI Century, Shanghai Zhong Yuan, Tianjin Skymoons and Beijing iQIYI are qualifiedHNTEs and enjoy a reduced tax rate of 15% for the years presented, which will expire in 2019, 2020 or 2021. Chengdu Skymoons, qualified as SEs, isentitled to an exemption from the enterprise income tax for two years beginning from 2014, and a reduced tax rate of 12.5% for the subsequent three years.The qualification as a “SE” is subject to annual evaluation by the relevant authorities in China.The other PRC subsidiaries and consolidated VIEs and VIE’s subsidiaries are subject to the 25% EIT rate.According to the current EIT Law and its implementation rules, foreign enterprises, which have no establishment or place in China but derivedividends, interest, rents, royalties and other income (including capital gains) from sources in China or which has an establishment or place in China but theaforementioned incomes are not connected with the establishment or place shall be subject to PRC withholding tax (“WHT”) at 10% (a further reduced WHTrate may be available according to the applicable double tax treaty or arrangement provided that the foreign enterprise is the tax resident of the jurisdictionwhere it is located and it is the beneficial owner of the dividends, interest and royalties income). The Group’s loss before income taxes consists of: For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Non-PRC (23,273) 99,787 (670,529) (97,524)PRC (3,037,661) (3,844,284) (8,311,901) (1,208,915) (3,060,934) (3,744,497) (8,982,430) (1,306,439) Income tax expense/(benefit) for the years ended December 31, 2016, 2017 and 2018 consists of: For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Current income tax expense 12,610 4,649 123,887 18,018 Deferred income tax expense/(benefit) 478 (12,214) (45,086) (6,557) 13,088 (7,565) 78,801 11,461 The reconciliation of total tax expense computed by applying the respective statutory income tax rate to pre-tax loss is as follows: For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Income tax benefit at PRC statutory rate (765,234) (936,124) (2,245,608) (326,610)Effect of differing tax rates in different jurisdictions 5,248 (35,888) 172,111 25,033 Non-deductible expenses 69,065 171,784 380,327 55,316 Deemed income 230,891 — — — Research and development super-deduction (10,746) (10,746) (40,466) (5,886)Effect of PRC preferential tax rates and tax holiday 179,266 320,114 709,165 103,144 Other adjustments 17,025 10,393 (51,451) (7,483)Change in valuation allowance 287,573 472,902 1,154,723 167,947 Income tax expense/(benefit) 13,088 (7,565) 78,801 11,461 F-41Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The tax effects of temporary differences that give rise to the deferred tax balances at December 31, 2017 and 2018 are as follows: As of December 31, 2017 2018 2018 RMB RMB US$ Deferred tax assets: Accrued expenses and others 40,808 39,933 5,808 Bad debt provision 5,110 26,222 3,814 Net operating losses carried forward 512,297 666,887 96,995 Recorded cost relating to capitalized assets 910,153 1,976,584 287,482 Fixed assets depreciation 12,172 14,784 2,150 Valuation allowance (1,446,445) (2,620,045) (381,070)Deferred tax assets, net 34,095 104,365 15,179 Deferred tax liabilities: Long-lived assets arising from acquisitions 24,970 176,897 25,729 As of December 31, 2017 2018 2018 RMB RMB US$ Classification in the consolidated balance sheets: Deferred tax assets, net 11,380 23,873 3,472 Deferred tax liabilities 2,255 96,405 14,022 Valuation allowances have been provided on the net deferred tax assets where, based on all available evidence, it was considered more likely than notthat some portion or all of the recorded deferred tax assets will not be realized in future periods.Realization of the net deferred tax assets is dependent on factors including future reversals of existing taxable temporary differences and adequatefuture taxable income, exclusive of reversing deductible temporary differences and tax loss or credit carry forwards. The Group evaluates the potentialrealization of deferred tax assets on an entity-by-entity basis. As of December 31, 2017 and 2018, valuation allowances were provided against deferred taxassets in entities where it was determined it was more likely than not that the benefits of the deferred tax assets will not be realized.As of December 31, 2017 and 2018, the Group had net operating losses of RMB3,191,546 and RMB4,055,310 (US$589,820) deriving from entities inthe PRC per income tax returns filed, which can be carried forward to offset future taxable income. The net operating losses of entities not qualified as HNTEswill expire between 2019 and 2023 if not utilized, and further to 2028 for qualified HNTEs according to the public announcement made by the StateAdministration of Taxation in China in August 2018.The Group did not record any dividend withholding tax, as there were no taxable outside basis differences noted as of the end of the periods presented.The Group evaluated its income tax uncertainty under ASC 740. ASC 740 clarifies the accounting for uncertainty in income taxes by prescribing therecognition threshold a tax position is required to meet before being recognized in the financial statements. The Group elects to classify interest and penaltiesrelated to an uncertain tax position, if and when required, as part of income tax expense in the consolidated statements of comprehensive loss. As of the yearsended December 31, 2016, 2017 and 2018, there was no significant impact from tax uncertainties on the Group’s financial position and result of operations.The Group did not record any interest and penalties related to an uncertain tax position for each of the years ended December 31, 2016, 2017 and 2018. TheGroup does not expect the amount of unrecognized tax benefits would increase significantly in the next 12 months. In general, the PRC tax authorities haveup to five years to conduct examinations of the tax filings of the Group’s PRC subsidiaries. Accordingly, the PRC subsidiaries’ tax filings from 2013 through2018 remain open to examination by the respective tax authorities. The Group may also be subject to the examinations of the tax filings in otherjurisdictions, which are not material to the consolidated financial statements.F-42Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 16.EMPLOYEE DEFINED CONTRIBUTION PLANFull-time employees of the Company’s subsidiaries and its VIEs in the PRC participate in a government mandated defined contribution plan pursuantto which certain pension benefits, medical care, unemployment insurance, employee housing fund and other welfare benefits are provided to employees.Chinese labor regulations require that the subsidiaries, VIEs and VIE’s subsidiaries of the Company make contributions to the government for these benefitsbased on certain percentages of the employees’ salaries. The Group has no legal obligation for the benefits beyond the contributions made. The total amountfor such employee benefits which are expensed as incurred were RMB251,536, RMB371,622 and RMB544,965 (US$79,262) for the years endedDecember 31, 2016, 2017 and 2018, respectively.17.COMMITMENTS AND CONTINGENCIESOperating lease commitmentsThe Group leases facilities in the PRC under non-cancelable operating leases expiring on different dates. Payments under operating leases areexpensed on a straight-line basis over the periods of the respective leases.The Group’s lease agreements are entered into with third parties and usually have a renewal option with an advance notice period of one to twelvemonths, and no restrictions or contingent rents. For lease agreements with escalated rental payments, they are recognized on a straight-line basis over thelease term.Total office rental expenses under all operating leases were RMB85,527, RMB106,740 and RMB134,634 (US$19,582) for the years endedDecember 31, 2016, 2017 and 2018, respectively. Future minimum payments under non-cancelable operating leases for office rental consist of the followingas of December 31, 2018: RMB US$ 2019 184,414 26,822 2020 76,714 11,158 2021 63,130 9,182 2022 52,067 7,573 2023 and thereafter 65,662 9,549 441,987 64,284 Future minimum payments under non-cancelable operating leases for internet data center facilities and future minimum commitments for bandwidthusage consist of the following as of December 31, 2018: RMB US$ 2019 596,473 86,753 2020 58,279 8,476 2021 36,658 5,333 2022 25,770 3,748 2023 and thereafter 25,770 3,748 742,950 108,058 F-43Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Commitments for Licensed Copyrights and Produced ContentFuture minimum payments under non-cancelable agreements for licensed copyrights and produced content consist of the following as ofDecember 31, 2018: RMB US$ 2019 8,833,819 1,284,826 2020 6,977,406 1,014,822 2021 4,791,960 696,962 2022 979,546 142,469 2023 and thereafter 1,993,291 289,911 23,576,022 3,428,990 Capital commitmentThe Group has commitments for the purchase of fixed assets of RMB101,626 (US$14,781) at December 31, 2018, which are scheduled to be paidwithin one year.Litigation, claims and assessmentsThe Group is involved in a number of claims pending in various courts, in arbitration, or otherwise unresolved as of December 31, 2018. These claimsare substantially related to alleged copyright infringement as well as routine and incidental matters to its business, among others. Adverse results in theseclaims may include awards of damages and may also result in, or even compel, a change in the Group’s business practices, which could impact the Group’sfuture financial results. The Group has accrued RMB19,067 (US$2,773) in “Accrued expenses and other liabilities” in the consolidated balance sheet as ofDecember 31, 2018 and recognized losses of RMB16,259 (US$2,365) for the year ended December 31, 2018.The Group is unable to estimate the reasonably possible loss or a range of reasonably possible losses for proceedings in the early stages or where thereis a lack of clear or consistent interpretation of laws specific to the industry-specific complaints among different jurisdictions. Although the results ofunsettled litigations and claims cannot be predicted with certainty, the Group does not believe that, as of December 31, 2018, there was at least a reasonablepossibility that the Group may have incurred a material loss, or a material loss in excess of the accrued expenses, with respect to such loss contingencies. Thelosses accrued include judgments made by the court and out-of-court settlements after December 31, 2018, but related to cases arising on or beforeDecember 31, 2018. The Group is in the process of appealing certain judgments for which losses have been accrued.18.ORDINARY SHARESOn February 2, 2018, the Company issued 7,500,251 ordinary shares to Cannes Ventures Limited pursuant to the exercise of certain options.Upon completion of the Company’s IPO on April 3, 2018, 1,231,841,032 Class A ordinary shares and 2,496,982,468 Class B ordinary shares wereissued upon conversion of all redeemable convertible preferred shares. In addition, immediately following the closing of the IPO, the Memorandum andArticles of Association were amended and restated such that the authorized share capital of the Company was reclassified and redesignated into100,000,000,000 shares comprising of (i) 94,000,000,000 Class A ordinary shares; (ii) 5,000,000,000 Class B ordinary shares; and (iii) 1,000,000,000reserved shares at par value of US$0.00001 per share. The rights of the holders of Class A and Class B ordinary shares are identical, except with respect tovoting and conversion rights. Each share of Class A ordinary shares is entitled to one vote per share and is not convertible into Class B ordinary shares underany circumstances. Each share of Class B ordinary shares is entitled to ten votes per share and is convertible into one Class A ordinary share at any time bythe holder thereof. Upon any transfer of Class B ordinary shares by the holder thereof to any person or entity that is not an affiliate of such holder, such ClassB ordinary shares would be automatically converted into an equal number of Class A ordinary shares.Upon completion of the Company’s IPO, 875,000,000 Class A ordinary shares (125,000,000 ADS equivalent) were issued on April 3, 2018, and67,525,675 Class A ordinary shares (9,646,525 ADS equivalent) were issued on April 30, 2018 pursuant to the underwriters’ partial exercise of their option topurchase additional ADSs.F-44Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) On April 12, 2018, the Company issued 36,860,691 Class B ordinary shares pursuant to a share purchase agreement with Baidu to acquire certainintangible assets relating to an online movie ticket and show ticket booking business.On September 24, 2018, 399,083,573 Class A ordinary shares were issued to the Company’s depositary bank for bulk issuance of ADSs reserved forfuture issuances upon the exercise or vesting of awards under the 2010 Equity Incentive Plan and the 2017 Incentive Plan. As of December 31, 2018,381,524,626 Class A ordinary shares are deemed issued but not outstanding as they have not been transferred to grantees.As of December 31, 2018, there were 2,199,425,905 and 2,876,391,396 Class A and Class B ordinary shares outstanding and no preferred shares issuedand outstanding.19.PROFIT APPROPRIATION AND RESTRICTED NET ASSETSThe Company’s subsidiaries, VIEs and the VIEs’ subsidiaries in China are required to make appropriations to certain non-distributable reserve funds.In accordance with the laws applicable to China’s WFOE, its subsidiaries have to make appropriations from its after-tax profit (as determined under GenerallyAccepted Accounting Principles in the PRC (“PRC GAAP”) to non-distributable reserve funds including (i) general reserve fund, (ii) enterprise expansionfund and (iii) staff bonus and welfare fund. General reserve fund is at least 10% of the after-tax profits calculated in accordance with the PRC GAAP.Appropriation is not required if the reserve fund has reached 50% of the registered capital of the respective company. The appropriation of the othertwo reserve funds is at the Company’s discretion. At the same time, the Company’s VIEs, in accordance with the China Company Laws, must makeappropriations from its after-tax profit (as determined under the PRC GAAP) to non-distributable reserve funds including (i) statutory surplus fund, and(ii) discretionary surplus fund. Statutory surplus fund is at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation is notrequired if the reserve fund has reached 50% of the registered capital of the respective company.General reserve fund and statutory surplus fund are restricted for set off against losses, expansion of production and operation or increase in registercapital of the respective company. These reserves are not transferable to the Company in the form of cash dividends, loans or advances. These reserves aretherefore not available for distribution except in liquidation.As of December 31, 2017 and 2018, no reserves were made to non-distributable reserve funds by the Company as its PRC subsidiaries, VIEs and VIEs’subsidiaries were in an accumulated deficit position.Under the PRC laws and regulations, the subsidiaries, VIEs and the VIEs’ subsidiaries incorporated in the PRC are restricted in their ability to transfera portion of their net assets to the Group either in the form of dividends, loans or advances of the combined and consolidated net assets as of December 31,2018. Even though the Group currently does not require any such dividends, loans or advances from the PRC subsidiaries, VIEs and VIEs’ subsidiaries forworking capital and other funding purposes, the Company may in the future require additional cash resources from its PRC subsidiaries, VIEs and VIEs’subsidiaries due to changes in business conditions, to fund future acquisitions and development, or merely declare and pay dividends to or distribution to itsshareholders. Amounts of net assets restricted include paid-in capital of the Company’s PRC subsidiaries and the net assets of the VIEs and VIEs’ subsidiariesin which the Company has no legal ownership, totaling RMB12,331,217 (US$1,793,501) as of December 31, 2018.20.(LOSS)/EARNINGS PER SHAREBasic (loss)/earnings per share is computed using the weighted average number of the ordinary shares outstanding during the period. Diluted(loss)/earnings per share is computed using the weighted average number of ordinary shares and potential ordinary shares outstanding during the periodunder the treasury stock method. The effects of all outstanding redeemable convertible preferred shares and share options were excluded from thecomputation of diluted loss per share for the year ended December 31 2016, as their effects would be anti-dilutive. The effect of the convertible notes, shareoptions and restricted share units were excluded from the computation of diluted net loss per share for the year ended December 31, 2017, as its effect wouldbe anti-dilutive. Upon completion of the Company’s IPO on April 3, 2018, all redeemable convertible preferred shares were converted into 1,231,841,032Class A ordinary shares and 2,496,982,468 Class B ordinary shares. The effect of convertible senior notes, share options and restricted share units wereexcluded from the computation of diluted net loss per share for the year ended December 31, 2018, as its effect would be anti-dilutive.F-45Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Basic (loss)/earnings per share for the years ended December 31, 2016 and 2017 and basic and diluted loss per Class A and Class B ordinary share forthe year ended December 31, 2018 are calculated as follows: Year ended December 31, 2016 2017 2018 2018 Ordinary shares Ordinary shares Class A Class B RMB RMB RMB US$ RMB US$ Basic net (loss)/earnings per share calculation: Numerator: Net loss attributable to iQIYI, Inc. (3,074,022) (3,736,932) (3,841,616) (558,740) (5,268,160) (766,221)Extinguishment and reissuance of Series B preferred shares — (363,279) — — — — Accretion of redeemable convertible preferred shares (4,874,739) 5,073,140 (126,085) (18,338) (172,905) (25,148)Allocation of net income attributable to preferred shareholders — (870,166) — — — — Numerator for computing basic net (loss)/earnings per share (7,948,761) 102,763 (3,967,701) (577,078) (5,441,065) (791,369)Denominator: Weighted average number of ordinary shares outstanding 342,548,237 342,548,237 1,631,116,600 1,631,116,600 2,236,815,186 2,236,815,186 Basic net (loss)/earnings per share (23.20) 0.30 (2.43) (0.35) (2.43) (0.35) F-46Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Diluted loss per share for the years ended December 31, 2016 and 2017 and diluted loss per Class A and Class B ordinary share for the year endedDecember 31, 2018 are calculated as follows: Year ended December 31, 2016 2017 2018 2018 Ordinaryshares Ordinaryshares Class A Class B RMB RMB RMB US$ RMB US$ Diluted net loss per share calculation: Numerator: Numerator for computing basic net (loss)/earnings per share (7,948,761) 102,763 (3,967,701) (577,078) (5,441,065) (791,369)Add: Extinguishment and reissuance of Series B preferred shares — 363,279 — — — — Deduct: Accretion of redeemable convertible preferred shares — (5,073,140) — — — — Add: Allocation of net income attributable to preferred shareholders — 870,166 — — — — Numerator for computing diluted net loss per share (7,948,761) (3,736,932) (3,967,701) (577,078) (5,441,065) (791,369)Denominator: Weighted average number of ordinary shares outstanding 342,548,237 342,548,237 1,631,116,600 1,631,116,600 2,236,815,186 2,236,815,186 Conversion of redeemable convertible preferred shares to ordinary shares — 2,900,599,024 — — — — Weighted average number of shares used in calculating diluted net loss per share 342,548,237 3,243,147,261 1,631,116,600 1,631,116,600 2,236,815,186 2,236,815,186 Diluted net loss per share (23.20) (1.15) (2.43) (0.35) (2.43) (0.35) 21.SHARE-BASED COMPENSATION2010 Equity Incentive PlanOn October 18, 2010, the Company adopted its 2010 Equity Incentive Plan (the “2010 Plan”), which permits the grant of restricted shares, options andshare appreciation rights to the employees, directors, officers and consultants of the Company. Under the plan, a total of 58,875,478 ordinary shares wereinitially reserved for issuance. The 2010 Plan is valid and effective for a term of ten years commencing from its adoption. Except for service conditions, therewere no other vesting conditions for all the awards under the 2010 Plan. Any unvested portion of the options will be forfeited upon the termination of thegrantee’s service for any reason. In the event the grantee’s service is terminated for cause other than death or permanent disability, the vested portion of theoptions will also be forfeited upon such termination. On November 3, 2014, the shareholders and Board of Directors of the Company approved a resolution toincrease the share option pool under the 2010 Plan to 225,063,170 ordinary shares. On August 6, 2016, the shareholders and Board of Directors of theCompany approved a resolution to further increase the share option pool under the 2010 Plan to 589,729,714 ordinary shares.The Company has only granted share options under the 2010 Plan to its employees and directors. All options granted vest over a four-year period,with 25% of the awards vesting on the first anniversary, and the remaining 75% of the awards vesting on a quarterly basis thereafter.F-47Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The following table sets forth the summary of employee option activity under the Company’s 2010 Plan: OptionsOutstanding WeightedAverageExercise Price(US$) WeightedAverageRemainingContractual Life AggregateIntrinsic Value (In years) (In thousands) Outstanding, December 31, 2017 306,266,366 0.45 Granted 112,846,527 0.51 Forfeited (13,474,664) 0.51 Exercised (25,059,198) 0.42 Outstanding, December 31, 2018 380,579,031 0.47 9.10 630,117 Vested and expected to vest as of December 31, 2018 382,422,243 0.46 7.14 635,384 Exercisable as of December 31, 2018 184,247,256 0.42 5.88 313,551 As of December 31, 2018, the unrecognized compensation cost, adjusted for estimated forfeitures, related to non-vested share options granted to theGroup’s employees and directors was RMB1,421,344 (US$206,726). Total unrecognized compensation cost is expected to be recognized over a weighted-average period of 3.03 years and may be adjusted for future changes in estimated forfeitures.The weighted average grant date fair value of the share options were US$0.33, US$0.44 and US$2.19 for the years ended December 31, 2016, 2017and 2018, respectively. The total fair value of options vested during the years ended December 31, 2016, 2017 and 2018 were RMB61,993, RMB116,811and RMB267,599 (US$38,921), respectively. Total intrinsic value of options exercised for the year ended December 31, 2018 was RMB282,212(US$41,046).The Company uses the binomial tree option pricing model to estimate the fair value of share options with the assistance of an independent third partyvaluation firm. The assumptions used to value the share options granted to employees were as follows: Year Ended December 31, 2016 2017 2018 Fair value of ordinary shares (US$) 0.82 0.89 2.57~3.84 Risk-free interest rate (%) 2.27 2.27 2.86~3.08 Expected volatility (%) 43.4 43.4 41.3~42.1 Expected dividend yield — — — Expected exercise multiple 2.3 2.3 2.3 Prior to the Company’s IPO, the estimated fair value of the Company’s ordinary shares at their respective grant dates, was determined with theassistance of an independent third party valuation firm. Upon the completion of IPO, the estimated fair value of the Company’s ordinary shares was based onthe Company’s share price. The risk-free interest rate for periods within the contractual life of the options is based on the U.S. treasury yield curve in effect atthe time of grant for a term consistent with the contractual term of the awards. Expected volatility is estimated based on the historical volatility ordinaryshares of several comparable companies in the same industry. The dividend yield is estimated based on our expected dividend policy over the expected termof the options. The expected exercise multiple is based on management’s estimation, which the Company believes is representative of the future.2017 Share Incentive PlanOn November 30, 2017, the Company adopted its 2017 Share Incentive Plan (the “2017 Plan”). Under the 2017 Plan, the Company is authorized togrant options, restricted shares and restricted share units to members of the board, employees, consultants and other individuals for which the maximumaggregate number of ordinary shares which may be issued pursuant to all awards is 720,000 ordinary shares. The 2017 Plan is valid and effective for a term often years commencing from its adoption. Except for service conditions, there are no other vesting conditions for all the awards issued under the 2017 Plan.Any unvested portion of theF-48Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) options will be forfeited either (i) upon the termination of the grantee’s service for any reason; or (ii) upon the grantee’s scope of service no longer beinginvolved in the business of the Company. In the event the grantee’s service is terminated for cause or takes place prior to an IPO other than death orpermanent disability, the vested portion of the options will also be forfeited upon such termination.In December 2017, the Company granted 720,000 restricted share units under the 2017 Plan to non-employees. All restricted shares vest over a four-year period, with 25% of the awards vesting on the first anniversary, and the remaining 75% of the awards vesting on a quarterly basis thereafter.The total fair value of the restricted shares vested during the years ended December 31, 2016, 2017 and 2018 was nil, nil, and RMB455 (US$66),respectively. The weighted average grant date fair value of the restricted share units was nil, US$1.92 and nil for the years ended December 31, 2016, 2017and 2018, respectively. As of December 31, 2018, there was RMB6,983 (US$1,016) unrecognized share-based compensation cost related to restricted shares,which will be recognized over a weighted-average vesting period of 2.96 years. The following table sets forth the amount of share-based compensation expense included in each of the relevant financial statement line items: Year ended December 31, 2016 2017 2018 RMB RMB RMB US$ Cost of revenues 9,479 34,895 83,351 12,123 Selling, general and administrative 30,447 130,994 368,598 53,610 Research and development 22,466 67,535 104,262 15,164 62,392 233,424 556,211 80,897 22.RELATED PARTY TRANSACTIONSa)The table below sets forth the major related parties and their relationships with the Group: Name of related parties Relationship with the GroupBaidu and its subsidiaries (“Baidu Group”)Others Controlling shareholder of the CompanyEquity investees Xiaomi Group ceased to be a principal owner of the Company under ASC topic 850, Related Party Disclosures on October 26, 2017, hence the relatedparty transactions with Xiaomi Group for the year ended December 31, 2017 includes transactions that occurred from January 1, 2017 to October 26, 2017.F-49Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) b)The Group had the following related party transactions with the major related parties: For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Membership services Membership services revenue earned from memberships sold to Baidu Group 3,119 4,185 19,855 2,888 Membership services revenue earned from memberships sold by Xiaomi Group 26,794 81,450 — — Membership services revenue earned from memberships sold by Others — — 126 18 Online advertising revenues Advertising services provided to Baidu Group 116,029 18,337 189,461 27,556 Advertising services provided to Xiaomi Group 60,751 9,249 — — Advertising services provided to Others — — 13,347 1,941 Content distribution revenues Content licensed to an equity investee — — 88,457 12,866 Other revenues Other services provided to Baidu Group 6,602 58,529 29,296 4,261 Other services provided to Xiaomi Group 7,132 4,625 — — Others — 5,157 — — Interest income Loan due from equity investees — — 2,202 320 220,427 181,532 342,744 49,850 Cost of revenues License fees to Baidu Group 5,554 8,315 8,923 1,298 Bandwidth fee to Baidu Group — 88,945 601,065 87,421 Traffic acquisition and other services provided by Baidu Group (i) — — 126,644 18,420 Commissions to Xiaomi Group 18,108 42,565 — — Others (iii) — 1,817 52,484 7,633 Selling, general and administrative Advertising services provided by Baidu Group 44,287 36,074 10,844 1,577 Traffic acquisition service provided by Baidu Group (ii) 29,932 29,932 — — Advertising services provided by Xiaomi Group 44,010 82,773 — — Others — 139 822 120 Research and development Cloud services provided by Baidu Group 871 2,833 5,114 744 Interest expenses Loan due to Baidu Group 106,731 168,154 — — 249,493 461,547 805,896 117,213 (i)As disclosed in Note 9, on April 12, 2018, the Company issued to Baidu an aggregate of 36,860,691 Class B ordinary shares pursuant to a sharepurchase agreement with Baidu entered into in February 2018, in exchange for Baidu providing traffic acquisition and other services in relation withticket booking service, which was recorded as intangible assets. For the year ended December 31, 2018, RMB126,644(US$18,420) was recognized ascost of revenues.F-50Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) (ii)As disclosed in Note 9, the services agreement whereby Baidu Group provides traffic acquisition services was recorded as a favorable contract assetand RMB29,932, RMB29,932, and RMB nil (US$ nil) was recognized as selling, general and administrative expense for the years endedDecember 31, 2016, 2017 and 2018, respectively. In January 2018, the Company and Baidu agreed to terminate the traffic acquisition service contractin exchange for Baidu paying a fee of US$27,000 to the Company. The excess of the fee received by the Company over the book value of the recordedfavorable contract asset was accounted for as a deemed contribution from the controlling shareholder, amounting to RMB104,200 (US$15,155). (iii)The Group entered into a one year revenue sharing arrangement with one equity investee of RMB100,000 (US$14,544) in the year ended December31, 2018. RMBnil, RMBnil, and RMB32,642 (US$4,748) was recognized as cost of revenues for the years ended December 31, 2016, 2017 and 2018,respectively.c)The Group had the following related party balances with the major related parties: As of December 31, 2017 2018 2018 RMB RMB US$ Amounts due from related parties: Due from Baidu Group (i) 9,979 102,960 14,975 Loans receivable from Others (ii) — 103,980 15,123 Due from Others (iii) — 127,570 18,554 9,979 334,510 48,652 As of December 31, 2017 2018 2018 RMB RMB US$ Amounts due to related parties: Loans due to Baidu Group (iv) 50,000 700,000 101,811 Due to Baidu Group (v) 77,628 421,942 61,369 Deferred revenue in relation to services to be provided to equity investee (vi) — 726,155 105,615 Due to Others 2,471 125,663 18,277 130,099 1,973,760 287,072 (i)The balance mainly represents amounts due from Baidu Group for advertising and other services. (ii)The balance mainly represents loans provided to the Group’s equity investees with an interest rate of 5% that will mature in 2019.(iii)The balance mainly represents amounts due from or paid in advance to its equity investees for content distribution service .(iv)As of December 31, 2017 and 2018, the total outstanding balance represents an interest-free loan of RMB50,000, which is due on demand and theremaining outstanding balance as of December 31, 2018 is an interest-free loan of RMB650,000 (US94,539) provided by Baidu in January 2018 thatwill mature in January 2023. In April 2017, the Group borrowed a RMB denominated loan of RMB2,220,000 with an interest rate of 3.92% fromBaidu Group, which was fully repaid in December 2017. (v)The balance as of December 31, 2017 and 2018, represents accrued expenses for bandwidth and cloud services provided by Baidu Group.(vi)The balance as of December 31, 2018 mainly represents deferred revenue in relation to content distribution, licenses of intellectual property and trafficsupport services to be provided to one of the Group’s equity investees.F-51Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 23.FAIR VALUE MEASUREMENTSThe following table sets forth the financial instruments measured or disclosed at fair value on a recurring basis by level within the fair value hierarchyas of December 31, 2017 and 2018 and non-recurring fair value measurements as of December 31, 2017 and 2018: Fair Value Measurements Quoted Pricesin ActiveMarketfor IdenticalAssets(Level 1) SignificantOtherObservableInputs(Level 2) SignificantUnobservableInputs(Level 3) Total Gain/(Losses) RMB RMB RMB RMB US$ Recurring As of December 31, 2017: Short-term investments Available-for-sale debt securities 779,916 As of December 31, 2018: Short-term investments Available-for-sale debt securities 6,061,832 Prepayment and other assets Option to purchase equity interests of a listed company 5,866 Accrued expenses and other liabilities Contingent consideration liability 11,081 Convertible senior notes 4,922,514 Non-recurring As of December 31, 2017: Long-term investments — (32,938) Produced content, net 4,482 (36,918) As of December 31, 2018: Equity investments at fair value without readily determinable fairvalue 356,839 189,639 27,582 RecurringAs of December 31, 2018, the Group estimated the fair value of available-for-sale debt securities using the income approach, based on quoted marketinterest rates of similar instruments.The Group utilized the Black-Scholes option pricing model to determine the fair value of the option granted to the Group to purchase equity interestsof a listed company, with the assistance of an independent third party valuation firm. Estimates of the volatility for the option pricing model were based onthe average annualized standard deviation of the historical stock prices of the listed company for the past 24 months. The estimated expected life of theoption was based on the estimated time to exercise, which was determined to be two years. The risk-free interest rate was based on the U.S. treasury yield for aterm consistent with the estimated expected life. The contingent consideration liability for the acquisition of Skymoons (Note 3) is classified within Level 3 as the fair value is measured based oninputs linked to the achievement of the Performance Targets that are unobservable in the market. F-52Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The Company carries the convertible senior notes at face value less unamortized debt discount and issuance costs on its consolidated balance sheets,and presents the fair value for required disclosure purposes only. The Company classified the fair value of the Notes as Level 3 within the fair value hierarchydue to the lack of observable market data and activity. For further information on the convertible senior notes see Note 14. The following table presents a reconciliation of the assets and liabilities measured at fair value on a recurring basis using significant unobservableinputs (Level 3) for the year ended December 31, 2018: Option topurchaseequityinterestsof a listed company Contingentconsiderationliability RMB RMB Balance as of December 31, 2017 — — Recognized during the year 18,527 10,737 Unrealized losses (12,661) 344 Balance as of December 31, 2018 5,866 11,081 Balance as of December 31, 2018 in US$ 853 1,612Unrealized losses in the option to purchase equity interests of a listed company and the contingent consideration liability were recorded as “Otherincome, net”, in the consolidated statements of comprehensive loss. Non-recurringThe Group measures certain financial assets, including the investments under cost method on and before 2017 and equity method at fair value on anon-recurring basis only if an impairment charge were to be recognized. The fair values of the Group’s privately held investments as disclosed are determinedbased on the pricing of recent rounds of financing, future cash flow forecasts and liquidity factors. For equity investments without readily determinable fairvalues for which the Company elected to use the measurement alternative starting in 2018, the equity investment is measured at fair value on a nonrecurringbasis when there is an orderly transaction for identical or similar investments of the same issuer. The fair value of these investments were categorized as Level3 in the fair value hierarchy.As of December 31, 2017, a cost method investment and an equity method investment were written down from its carrying value to fair value of nil,which were measured using significant unobservable inputs (Level 3). In addition, as of December 31, 2017, certain produced content was written down tofair value, which was based on estimates of the most likely future cash inflows the Group is entitled to, less the cash outflows necessary to generate those cashinflows, if any. The Group did not recognize any impairment charges for the year ended December 31, 2018.24.REDEEMABLE CONVERTIBLE PREFERRED SHARES On March 15, 2010, the Company issued 200,000,000 Series A preferred shares to Providence Equity Partners VI International L.P. (“ProvidenceEquity Partners”) at US$0.25 per share for a total cash consideration of US$50,000.On March 17, 2010, the Company issued 6,064,174 Series A-1 preferred shares to Cannes Ventures Limited (formally known as Dragon VenturesLimited), an entity wholly-owned by Dr. Yu Gong (“Founder of Qiyi”) at US$0.16 per share for a total cash consideration of US$1,000. On August 15, 2011, the Company issued 123,103,264 Series B preferred shares to Providence Equity Partners, Indus Asia Pacific Master Fund, Ltd.,Indus Japan Master Fund, Ltd., Indus Pacific Opportunities Master Fund, Ltd., Omaha Capital China Master Fund II, L.P. and Omaha Capital PrincipalsLimited at US$0.93 per share for a total cash consideration of US$115,000.F-53Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) On November 2, 2012, pursuant to a share purchase agreement, Baidu purchased 200,000,000 Series A preferred shares and 58,875,477 Series Bpreferred shares from Providence Equity Partners for a total cash consideration of US$136,500. Furthermore, on January 22, 2013, pursuant to another sharepurchase agreement, Baidu purchased 16,056,942 Series B preferred shares from the Indus Asia Pacific Master Fund, Ltd., Indus Japan Master Fund, Ltd.,Indus Pacific Opportunities Master Fund, Ltd., Omaha Capital China Master Fund II, L.P. and Omaha Capital Principals Limited, for a total cashconsideration of US$15,000.On May 23, 2013, the Company issued 302,891,196 Series C preferred shares to Baidu at US$0.37 per share through conversion of the convertiblepromissory notes totaling US$107,619 issued by the Company to Baidu.On May 24, 2013, the Company issued 848,682,647 Series D preferred shares to Baidu at US$0.42 per share for a total cash consideration ofUS$359,300.On September 18, 2014, the Company issued 686,646,383 Series E preferred shares to Baidu at US$0.42 per share for a total cash consideration ofUS$290,700.On November 11, 2014, the Company issued 546,999,817 Series F preferred shares to Baidu, Prominent TMT Limited and Xiaomi Ventures Limited(“Xiaomi”) at US$0.73 per share for a total cash consideration of $400,000.On January 25, 2017, the Company issued US$1,530,000 of convertible notes (the “Notes”) in a private placement, of which US$300,000 waspurchased by Baidu and the remaining US$1,230,000 was purchased by external investors. The Notes bear interest at a coupon rate of 1.50% per annum witha maturity date of January 25, 2018, and can be converted into redeemable convertible preferred shares in a qualified financing or at the Company’s election.The conversion option did not meet the definition of a derivative under ASC 815. On October 26, 2017, all outstanding Notes were converted to 215,484,776Series G1 preferred shares and 798,951,243 Series G2 preferred shares at a conversion price of US$1.51 per share (collectively, the “Series G preferredshares”).On December 6, 2017, Baidu waived their right to adjust the conversion price of the Series B preferred shares. According to the Company’s SeventhAmended and Restated Memorandum and Articles of Association, when there is a subsequent issuance of preferred shares at an issuance price less than anypreviously issued preferred shares, the effective conversion price of the previously issued preferred shares are adjusted downward based on a pre-determinedformula. Therefore, as the issuance price of the Series B preferred shares was higher than the respective issuance prices of the Series C preferred shares, SeriesD preferred shares, Series E preferred shares and Series F preferred shares, the effective conversion price for the Series B preferred shares was adjusted when therespective preferred shares were issued. As a result of the waiver, the conversion price of the Series B preferred shares was adjusted back to the initialconversion price of US$0.93 per share. The key terms of the Series A preferred shares, Series A-1 preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares,Series E preferred shares, Series F preferred shares, and Series G preferred shares (collectively the “Preferred Shares”) are summarized below:DividendsNo cash dividend should be paid on or declared and set aside for any ordinary share during any fiscal year unless and until a dividend in like amounthas been paid on or declared and set aside for each outstanding preferred share, on an as if converted basis.In the event a dividend is declared payable in securities of other parties, assets (excluding cash dividends) or options or rights to purchase any suchsecurities or evidences of indebtedness, the holders of the Preferred Shares shall be entitled to a proportionate share of any such dividend on an as ifconverted basis.In the event that dividends are declared immediately prior to, and in the event of, a conversion of the Preferred Shares, the Company will pay the fullamount of any such dividends in cash to the applicable holders of the Preferred Shares subject to such conversion.For the periods presented, no dividends were declared by the Company’s Board of Directors on the Preferred Shares.F-54Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Voting RightsEach preferred shareholder (excluding the Series G2 preferred shares) is entitled to the number of votes equal to the number of ordinary shares intowhich such holder’s preferred shares could be converted. Unless otherwise disclosed elsewhere, preferred shareholders will vote together with ordinaryshareholders, and not as a separate class or series, on all matters put before the shareholders. Prior to an IPO, the Series G2 preferred shares are non-votingshares and do not entitle the Series G2 preferred shares to vote unless Baidu ceases to be the largest shareholder of the Company.Liquidation PreferenceIn the event of liquidation, dissolution or winding up of the Company or any deemed liquidation event as defined in the preferred shares agreements,the assets or surplus funds of the Company available for distribution will be distributed as follows: • Prior to and in preference to any distribution of any of the assets or surplus funds of the Company to the holders of the Series A-1 preferredshares or the ordinary shares or any other class or series of shares by reason of their ownership of such shares, the holders of the Series Apreferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred shares, Series F preferredshares and Series G preferred shares (“Series Preferred Shares”), ranking pari passu therewith, will be entitled to, in each case, as applicable,receive the amount equal to the greater of: (i) 150% of the original issue price for each Series A preferred share, Series B preferred share,Series C preferred share, Series D preferred share, Series E preferred share and Series F preferred share and 100% of the original issue pricefor each Series G preferred share then held by the preferred shareholders and in addition, an amount equal to all declared but unpaiddividends on such preferred shares; and (ii) such amount per share as would have been payable had all Preferred Shares been convertedinto ordinary shares immediately prior to such deemed liquidation event (“Series Preferred Liquidation Preference Amount”). • If upon the occurrence of a deemed liquidation event, the assets and funds thus distributed among the holders of the Series PreferredShares are insufficient to permit the payment to such holders of the applicable full Series Preferred Liquidation Preference Amount, thenthe assets and funds of the Company legally available for distribution will be first distributed ratably among the Series F preferredshareholders in proportion to the Series F liquidation preference amount that each such holder is otherwise entitled to receive. To theextent that the Company has remaining assets and funds after distribution to Series F preferred shareholders pursuant to the precedingsentence, then the assets and funds of the Company legally available for distribution will be distributed ratably and pari passu, withneither having priority over the other, among the holders of the Series A preferred shares, Series B preferred shares, Series C preferredshares, Series D preferred shares and Series E preferred shares (“Existing Series Preferred Shares”) in proportion to the Series PreferredLiquidation Preference Amount each such holder is otherwise entitled to receive. • After payment has been made to holders of the Series Preferred Shares of the applicable full Series Preferred Liquidation PreferenceAmount, prior and in preference to any distribution of any of the remaining assets or surplus funds of the Company to the holders of theordinary shares or any other class or series of shares by reason of their ownership of such shares, the holders of the Series A-1 preferredshares will be entitled to receive the amount equal to the greater of (i) 100% of the Series A-1 original issue price for each such series A-1preferred shares then held by them and, in addition, an amount equal to all declared but unpaid dividends on such series A-1 preferredshare, or (ii) such amount per share as would have been payable had all Preferred Shares been converted into ordinary shares immediatelyprior to such deemed liquidation event (the amount payable pursuant to this sentence is hereinafter referred to as the “Series A-1Liquidation Preference Amount”). If upon the occurrence of a deemed liquidation event, the assets and funds thus distributed among theholders of the series A-1 preferred shares are insufficient to permit the payment to such holders of the full Series A-1 LiquidationPreference Amount, then the entire assets and funds of the Company legally available for distribution will be distributed ratably amongthe holders of the Series A-1 preferred shares in proportion to the Series A-1 Liquidation Preference Amount that each such holder isotherwise entitled to receive.After payment is made to the holders of the Preferred Shares in accordance with the above, the remaining assets and funds of the Company availablefor distribution to ordinary shareholders, if any, will be distributed on a pro rata basis, based upon the number of ordinary shares held by each such holder.F-55Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Conversion rightsEach holder of the Preferred Shares (excluding the Series G2 preferred shares) has the right, at each holder’s sole discretion, to convert at any time andfrom time to time, all or any portion of the Preferred Shares into ordinary shares. The Series G2 preferred shares are not convertible into Ordinary Shares priorto an IPO unless Baidu ceases to be the largest shareholder of the Company, at which time the Series G2 preferred shares has the right, at each holders’ solediscretion, to convert at any time and from time to time, all or any portion of the Series G2 preferred shares into ordinary shares. The initial conversion price isthe stated issuance price for each series of preferred shares. The initial conversion ratio is on a one for one basis and subject to adjustments in the event thatthe Company issues additional ordinary shares through options or convertible instruments for a consideration per share received by the Company less thanthe original respective conversion prices, as the case may be, in effect on the date of and immediately prior to such issue. In such event, the respectiveconversion price is reduced, concurrently with such issue, to a price as adjusted according to an agreed-upon formula. The above conversion prices are alsosubject to adjustments on a proportional basis upon other dilution events.The Preferred Shares are automatically converted into ordinary shares upon the earlier of (1) immediately prior to and conditioned upon the closing ofan IPO; or (2) election in writing by the holders of at least two-thirds of the then outstanding Series A preferred shares, Series B preferred shares, Series Cpreferred shares, Series D preferred shares and Series E preferred shares, voting as a class; or (3) with respect to the Series F preferred shares, at the date andtime as determined by each holder of the Series F preferred shares; or (4) with respect to the Series G preferred shares, election in writing by the holders of atleast two-thirds of the outstanding Series G1 preferred shares.Registration RightsThe Preferred Shares also contain registration rights which: (1) allow the holders of the Preferred Shares to demand the Company to file a registrationstatement covering the offer and sale of the ordinary shares issuable or issued upon conversion of the Preferred Shares at any time or from time to time afterthe earlier of (i) the fourth anniversary after the closing of the Series G preferred shares and (ii) the 180th day following the closing of an IPO; (2) require theCompany to offer preferred shareholders an opportunity to include in a registration if the Company proposes to file a registration statement for a publicoffering of other securities; and (3) allow the preferred shareholders to request the Company to file a registration on Form F-3 when the Company is eligibleto use Form F-3. The Company is required to use its best efforts to effect the registration if requested by the preferred shareholders, but there is no requirementto pay any monetary or non-monetary consideration for non-performance. The registration rights will terminate on the later of: (i) the date that is four yearsfrom the date of closing of an IPO, (ii) the date that is eight years from the date of closing of the Series G preferred shares, and (ii) with respect to any securityholder, the date on which such holder may sell all of its registrable securities under Rule 144 of the Securities Act in any three month period.RedemptionExisting Series Preferred Shares are redeemable at the holders’ option on December 31, 2016 and may become redeemable at the holders’ option if thefollowing event is triggered: • The occurrence of an Adverse Legal Development, as determined by either the Board of Directors or the holders of at least a majority ofthe then outstanding Existing Series Preferred Shares and the Company is unable to restructure the ownership of the Company to complywith the PRC laws within six months following the occurrence of an Adverse Legal Development. An Adverse Legal Development isdefined as any changes to PRC laws which results in the ownership of the Company or any of its operating subsidiaries in the PRC or anyof the VIE Contractual Arrangements to become (i) unlawful or subject to material conditions or restrictions which materially impair theeconomic benefits that the Company expects to derive or (ii) impairs the industry in which the operating subsidiaries in the PRC and VIEsoperate. With respect to the Series F preferred shares, they are redeemable at the holders’ option on November 11, 2018 and may become redeemable upon theoccurrence of an Adverse Legal Development.With respect to the Series G preferred shares, they are redeemable at the holders’ option if an IPO does not occur five years after the Series G preferredshares are first issued.F-56Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Prior to the issuance of the Series G preferred shares, upon the Company’s receipt of a written redemption notice from (i) the holders of at least two-thirds of the then outstanding Existing Series Preferred Shares, voting together as a single class on an as-converted basis; or (ii) any holder of Series Fpreferred shares, the Company will redeem, on a pari passu basis, at a redemption price for each Series Preferred Shares (excluding the Series G preferredshares) equal to the greater of: • each Series Preferred Shares’ (excluding the Series G preferred shares) original issue price x (115%)N; and • the then current fair market value of such Series Preferred Shares (excluding the Series G preferred shares, as determined in good faith bythe Board of Directors) on the date of the redemption notice, including all declared but unpaid dividends thereon up to the redemptiondate.N = a fraction the numerator of which is the number of calendar days between the date on which any Series Preferred Shares (excluding the Series Gpreferred shares), as the case may be, are first issued and the redemption date and the denominator of which is 365, minus all dividends paid in cash thereonplus all declared but unpaid dividends thereon, each up to the redemption date.Upon the issuance of the Series G preferred shares, the redemption price of the Series A preferred shares, Series B preferred shares, Series C preferredshares, Series D preferred shares, Series E preferred shares, and Series F preferred shares were modified to be the same as the Series G preferred shares, which isequal to each preferred share’s original issue price x (108%)N, where N = a fraction the numerator of which is the number of calendar days between the dateon which any preferred share, as the case may be, are first issued and the redemption date and the denominator of which is 365, minus all dividends paid incash thereon plus all declared but unpaid dividends thereon, each up to the redemption date. Accounting for Preferred SharesThe Series Preferred Shares are classified as mezzanine equity as they may be redeemed at the option of the holders on or after an agreed upon dateoutside the sole control of the Company while the Series A-1 preferred shares are also classified as mezzanine equity as they may be redeemed upon a deemedliquidation event. The holders of the Preferred Shares have the ability to convert the instrument into the Company’s ordinary shares. The Company uses thewhole instrument approach to determine whether the nature of the host contract in a hybrid instrument is more akin to debt or to equity. The Companyevaluated the embedded conversion option in the Preferred Shares to determine if there were any embedded derivatives requiring bifurcation and todetermine if there were any beneficial conversion features. The conversion option of the Preferred Shares does not qualify for bifurcation accounting becausethe conversion option is clearly and closely related to the host equity instrument and the underlying ordinary shares are not publicly traded nor readilyconvertible into cash. The contingent redemption options and registration rights of the Preferred Shares did not qualify for bifurcation accounting becausethe underlying ordinary shares were neither publicly traded nor readily convertible into cash. There were no embedded derivatives that are required to bebifurcated.Beneficial conversion features (“BCF”) exist when the conversion price of the preferred shares is lower than the fair value of the ordinary shares at thecommitment date, which is the issuance date of the respective series of preferred shares. When a BCF exists as of the commitment date, its intrinsic value isbifurcated from the carrying value of the preferred shares as a contribution to additional paid-in capital. On the commitment date of the Series A preferredshares, Series A-1 preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred shares, Series F preferredshares and Series G preferred shares, the most favorable conversion price used to measure the beneficial conversion feature were US$0.25, US$0.16, US$0.93,US$0.37, US$0.42, US$0.42, US$0.73 and US$1.51, respectively. No beneficial conversion feature was recognized for the Series A preferred shares, Series A-1 preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred shares, Series F preferred shares and Series Gpreferred shares as the fair value per ordinary share at the commitment date were US$0.12, US$0.12, US$0.39, US$0.25, US$0.25, US$0.33, US$0.59 andUS$0.89, respectively, which was less than the most favorable conversion price. The Company determined the fair value of ordinary shares with theassistance of an independent third party valuation firm.F-57Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) The contingent conversion price adjustment is accounted for as a contingent BCF. In accordance with ASC paragraph 470-20-35-1, changes to theconversion terms that would be triggered by future events not controlled by the issuer should be accounted as contingent conversions, and the intrinsic valueof such conversion options would not be recognized until and unless a triggering event occurred. No contingent BCF was recognized for any of the PreferredShares for the years ended December 31, 2016 and 2017, respectively.As the Preferred Shares will become redeemable solely based on the passage of time should the contingent events not occur, the Company elected torecognize changes in the redemption value over the period from the date of issuance to the earliest redemption date of the Series Preferred Shares using theinterest method.On December 31, 2016, the Existing Series Preferred Shares were currently redeemable and the carrying amounts were adjusted to its maximumredemption amount.When the convertible notes were converted into Series G preferred shares in October 2017, the redemption price of the Series A preferred shares, SeriesB preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred shares and Series F preferred shares were modified to be the same asthe Series G preferred shares. A negative accretion of RMB5,073,140 was recorded as an increase to the net income attributable to ordinary shareholders forthe year ended December 31, 2017 as a result of the change in redemption price. Series F preferred shares are not currently redeemable and this change inredemption price was considered a change in accounting estimate in accordance with ASC 480-10-S99-3A paragraph 15(a) and a new effective interest ratewas determined and prospectively applied to accrete the carrying amount of the Series F preferred shares to the future expected contractual cash flows (thenew redemption amount). The amendments to the Series A preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, SeriesE preferred shares and Series F preferred shares as a result of the issuance of Series G preferred shares is accounted for as a modification as the fair value ofeach related series of preferred share immediately after the amendment is not significantly different from its fair value immediately before the amendment. With the assistance of an independent third party valuation firm, the Company determined that the change in fair value of a Series B preferred shareimmediately before and after the December 2017 amendment exceeded 10% and the modification of the Series B preferred shares was accounted for as anextinguishment. The RMB363,279 difference between the fair value of the Series B preferred shares based on the amended terms and the carrying amount ofthe Series B preferred shares is recorded as a decrease to net income attributable to ordinary shareholders for the year ended December 31, 2017.Upon completion of the Company’s IPO on April 3, 2018, all redeemable convertible preferred shares were converted into ordinary shares (Note 18).F-58Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 25.ACCUMULATED OTHER COMPREHENSIVE INCOMEThe changes in accumulated other comprehensive income by component, net of tax, were as follows: Foreign currencytranslationadjustment Unrealized gain onavailable-for-saledebt securities Total RMB RMB RMB Balance at December 31, 2015 161,137 — 161,137 Net current-period other comprehensive income 195,255 2,978 198,233 Balance at December 31, 2016 356,392 2,978 359,370 Other comprehensive (loss)/income before reclassification (264,774) 52,744 (212,030)Amounts reclassified from accumulated other comprehensiveincome — (54,214) (54,214)Net current-period other comprehensive loss (264,774) (1,470) (266,244)Other comprehensive loss attributable to noncontrolling interests — — — Balance at December 31, 2017 91,618 1,508 93,126 Other comprehensive income before reclassification 1,787,553 58,335 1,845,888 Amounts reclassified from accumulated other comprehensiveincome — (59,024) (59,024)Net current-period other comprehensive income/(loss) 1,787,553 (689) 1,786,864 Other comprehensive income attributable to noncontrollinginterests — (44) (44)Balance at December 31, 2018 1,879,171 775 1,879,946 Balance at December 31, 2018 in US$ 273,314 113 273,427 The amounts reclassified out of accumulated other comprehensive income represent realized gains on the available-for-sale debt securities upon theirmaturity. The amounts reclassified were determined on the basis of specific identification. The following table sets forth the tax effect allocated to each component of other comprehensive income for the year ended December 31, 2018: For the year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Unrealized gains on available-for-sale debt securities Other comprehensive income before reclassification — — (1,499) (218) Amounts reclassified from accumulated other comprehensive income — — 1,405 204 Net current-period other comprehensive income/(loss) — — (94) (14) F-59Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) 26.CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANYCondensed Balance Sheets As of December 31, Note 2017 2018 2018 RMB RMB US$ ASSETS Current assets: Cash and cash equivalents 95,890 2,071,921 301,348 Restricted cash — 508,987 74,029 Short-term investments 372,747 2,524,609 367,189 Prepayments and other assets 851 8,791 1,279 Amounts due from entities within the Group 6,083,603 16,528,487 2,403,970 Total current assets 6,553,091 21,642,795 3,147,815 Non-current assets: Long-term investments — 137,564 20,008 Investment in subsidiaries, VIEs and VIEs’ subsidiaries — 372,373 54,159 Amounts due from entities within the Group 1,614,857 695,906 101,215 Prepayments and other assets 130,116 — — Total non-current assets 1,744,973 1,205,843 175,382 Total assets 8,298,064 22,848,638 3,323,197 LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ (DEFICIT)/EQUITY Current liabilities Accrued expenses and other liabilities 19,284 57,284 8,332 Non-current liabilities Convertible senior notes 14 — 4,712,284 685,373 Other non-current liabilities — 42,139 6,129 Total non-current liabilities — 4,754,423 691,502 Total liabilities 19,284 4,811,707 699,834 Commitments and contingencies 17 Mezzanine equity: Series A redeemable convertible preferred shares (par value of US$0.00001 per share; 200,000,000 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 606,140 — — Series A-1 redeemable convertible preferred shares (par value of US$0.00001 per share; 6,064,174 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 6,826 — — F-60Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) As of December 31, Note 2017 2018 2018 RMB RMB US$ Series B redeemable convertible preferred shares (par value of US$0.00001 per share; 123,103,264 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 1,546,912 — — Series C redeemable convertible preferred shares (par value of US$0.00001 per share; 302,891,196 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 954,544 — — Series D redeemable convertible preferred shares (par value of US$0.00001 per share; 848,682,647 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 3,195,670 — — Series E redeemable convertible preferred shares (par value of US$0.00001 per share; 686,646,383 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 2,344,683 — — Series F redeemable convertible preferred shares (par value of US$0.00001 per share; 546,999,817 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 24 3,530,583 — — Series G redeemable convertible preferred shares (par value of US$0.00001 per share; 1,014,436,019 and nil shares authorized, issued and outstanding as of December 31, 2017 and 2018, respectively) 10,416,306 — — Total mezzanine equity 22,601,664 — — Shareholders’ (deficit)/equity: Ordinary shares (par value of US$0.00001 per share; 10,000,000,000 and nil shares authorized as of December 31, 2017 and 2018, respectively; 342,548,237 and nil shares issued and outstanding as of December 31, 2017 and 2018, respectively) 18 23 — — Class A ordinary shares (US$0.00001 par value; nil and 94,000,000,000 shares authorized as of December 31, 2017 and 2018, respectively; nil and 2,580,950,531 shares issued as of December 31, 2017 and 2018, respectively; nil and 2,199,425,905 shares outstanding as of December 31, 2017 and 2018,respectively) — 138 20 Class B ordinary shares (US$0.00001 par value; nil and 5,000,000,000 shares authorized as of December 31, 2017 and 2018, respectively; nil and 2,876,391,396 shares issued and outstanding as of December 31, 2017 and 2018, respectively) — 183 27 Additional paid-in capital 600,834 39,666,150 5,769,202 Accumulated deficit 19 (15,016,867) (23,509,486) (3,419,313)Accumulated other comprehensive income 25 93,126 1,879,946 273,427 Total shareholders’ (deficit)/equity (14,322,884) 18,036,931 2,623,363 Total liabilities, mezzanine equity and shareholders’ (deficit)/equity 8,298,064 22,848,638 3,323,197 F-61Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Condensed Statements of Comprehensive Loss Year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Operating costs and expenses: Selling, general and administrative (4,364) (6,058) (48,253) (7,018) Operating loss Share of losses of subsidiaries, VIEs and VIEs’ subsidiaries (2,991,812) (3,963,264) (8,573,048) (1,246,898)Interest income 23,759 101,851 260,360 37,868 Interest expenses (13) (116,989) (25,550) (3,716)Foreign exchange (loss)/gain, net (102,066) 247,528 (694,907) (101,070)Other income/(expense), net 474 — (28,378) (4,127) Net loss (3,074,022) (3,736,932) (9,109,776) (1,324,961) Accretion of redeemable convertible preferred shares (4,874,739) 5,073,140 (298,990) (43,486)Extinguishment and reissuance of Series B preferred shares — (363,279) — — Net (loss)/income attributable to ordinary shareholders (7,948,761) 972,929 (9,408,766) (1,368,447) Other comprehensive income Foreign currency translation adjustments 195,255 (264,774) 1,787,553 259,989 Unrealized gains/(losses) on available-for-sale debt securities 2,978 (1,470) (733) (106) Total other comprehensive income/(loss), net of tax 198,233 (266,244) 1,786,820 259,883 Comprehensive loss (2,875,789) (4,003,176) (7,322,956) (1,065,078) Condensed Statements of Cash Flows Year ended December 31, 2016 2017 2018 2018 RMB RMB RMB US$ Net cash provided by operating activities 15,882 55,245 87,322 12,700 Net cash used for investing activities (859,698) (10,468,969) (17,575,740) (2,556,285)Net cash provided by financing activities — 10,528,236 19,703,701 2,865,784 Effect of exchange rate changes on cash, cash equivalents and restricted cash 2,324 (217,839) 269,735 39,231 Net (decrease)/increase in cash, cash equivalents and restricted cash (841,492) (103,327) 2,485,018 361,430 Cash, cash equivalents and restricted cash at the beginning of the year 1,040,709 199,217 95,890 13,947 Cash, cash equivalents and restricted cash at the end of the year 199,217 95,890 2,580,908 375,377 F-62Table of Contents iQIYI, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018—continued(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),except for number of shares (or ADS) and per share (or ADS) data) Basis of presentationFor the presentation of the parent company only condensed financial information, the Company records its investments in subsidiaries and VIEs underthe equity method of accounting as prescribed in ASC 323. The subsidiaries, VIEs and VIEs’ subsidiaries losses are reported as “Share of losses ofsubsidiaries, VIEs and VIEs’ subsidiaries” on the condensed statements of comprehensive loss. Under the equity method of accounting, the Company’scarrying amount of its investment in subsidiaries for its share of the subsidiaries, VIEs and VIEs’ subsidiaries cumulative losses was reduced to nil as ofDecember 31, 2017 and the carrying amount of “Amounts due from entities within the Group” was further adjusted as the Company committed to providefinancial support to its VIEs as disclosed in note 1.The subsidiaries did not pay any dividends to the Company for the periods presented.The Company does not have significant commitments or long-term obligations as of the period end other than those presented.The parent company only financial statements should be read in conjunction with the Company’s consolidated financial statements.F-63 Exhibit 4.66Share Purchase Agreement This Share Purchase Agreement (hereinafter referred to as the “Agreement”) is made and entered into by and among the following parties on July10, 2018 (hereinafter referred to as the “Signing Date”): 1、Purchasers: Beijing iQIYI Technology Co., Ltd., a limited liability company incorporated and validly existing under the laws of the People’s Republicof China, with its registered address at 1101, 11th Floor, No. 2, Haidian North First Street, Haidian District, Beijing and its legalrepresentative being Xiaohua GENG. (hereinafter referred to as the “Domestic Purchaser”) iQIYI, Inc., a company incorporated and validly existing under the laws of the Cayman Islands, with its registered address at IntertrustCorporate Services (Cayman) Limited, 190 Elgin Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands, and its authorizedsignatory being Yu GONG. (hereinafter referred to as the “Overseas Purchaser”, together with the Domestic Purchaser, collectively as the“Purchasers”) 2、Transferors: Yunpeng HE, a PRC citizen with ID Card number of ***. Pu ZHANG, a PRC citizen with ID Card number of ***. Xingyou ZHOU, a PRC citizen with ID Card number of ***. Wei DU, a PRC citizen with ID Card number of ***. Kun MENG, a PRC citizen with ID Card number of ***. (Yunpeng HE, Pu ZHANG, Xingyou ZHOU, Wei DU and Kun MENG arecollectively referred to as the “Domestic Transferors” or the “Founders”) Skymoons (BVI) Group Limited, a company incorporated and validly existing under the BVI laws, with its registered address at CraigmuirChambers, Road Town, Tortola, VG 1110, British Virgin Islands, and its authorized signatory being Yunpeng HE. (hereinafter referred to asthe “Overseas Transferor”, together with the Domestic Transferors, collectively as the “Transferors”) 3、Target Companies Chengdu Skymoons Digital Entertainment Co., Ltd., a limited liability company incorporated and validly existing under the laws of thePeople’s Republic of China, with its registered address at No. 10, 4th Floor, Building 1, No. 20, North Section of Tianfu Avenue, ChengduHigh-tech Zone, China (Sichuan) Pilot Free Trade Zone, and its legal representative being Yunpeng HE. (hereinafter referred to as“Chengdu Skymoons”) Skymoons Inc., a company incorporated and validly existing under the laws of the Cayman Islands, with its registered address at HarneysFiduciary (Cayman) Limited, 4th Floor, Harbour Place, 103 South Church Street, P.O. Box 10240, Grand Cayman, KY1-1002, CaymanIslands, and its authorized signatory being Yunpeng HE. (hereinafter referred to as “Skymoons Cayman”, together with Chengdu Skymoons,collectively as the “Target Companies”) 1 Transferors, Purchasers and Target Companies are hereinafter referred to individually as a “Party” and collectively as the “Parties”. WHEREAS, the Target Companies engage in domestic and overseas research, development and operation of online games via onshore and offshoreshareholding companies, and the Target Companies hold all onshore and offshore companies listed in Schedule I (the Target Companies and thecompanies listed in Schedule I (including the Operating Companies in Part 1 and the Non-operating Companies in Part 2) are collectively referred toas the “Group Companies”) to carry out business; WHEREAS, the Domestic Transferors jointly hold 100% equity in Chengdu Skymoons (hereinafter referred to as the “Domestic Target Shares”);the Overseas Transferor holds 100% issued shares of Skymoons Cayman, i.e. 1 share in total with a par value of USD1 per share (hereinafter referredto as the “Overseas Target Share”, together with the Domestic Target Shares, collectively referred to as the “Target Shares”); WHEREAS, the Purchasers intend to aquire the Group Companies in its entirety by purchasing the Domestic Target Shares and the Overseas TargetShare simultaneously (hereinafter referred to as this “Share Transfer Transaction”), and the Transferors agree to transfer the Target Shares to thePurchasers pursuant to the terms and subject to the conditions herein. NOW, THEREFORE, the Parties agree as follows through negotiation: Article 1 General Provisions 1.1Definitions. Unless otherwise provided herein, the following terms shall have the meaning ascribed to them below: “EY” refers to Ernst & Young, including its qualified branch offices located throughout the world. “Share Transfer Transaction” refers to aquiring the Group Companies in its entirety by purchasing the Domestic Target Shares and theOverseas Target Share simultaneously. “Founders” refer to (1) Yunpeng HE, a PRC citizen with ID Card number of ***; (2) Pu ZHANG, a PRC citizen with ID Card numberof ***; (3) Xingyou ZHOU, a PRC citizen with ID Card number of ***; (4) Wei DU, a PRC citizen with ID Card number of ***; and(5) Kun MENG, a PRC citizen with ID Card number of ***. “Non-operating Companies” refer to the subsidiaries of the Target Companies (each of which is directly or indirectly held by theTarget Companies with less than 50% owernship) and any subsidiary of the Target Companies without any business operation since itsincorporation as of the Closing Date. “AIC Change Registration” refers to the registration or filing with competent authority of industry and commerce in the PRC requiredfor change in registered capital, shareholders, directorship and shareholding structure by the Target Companies to complete thetransaction contemplated hereunder. “Company Parties” refers to the Target Companies, the Transferors and the Founders. “Share Transfer Consideration” shall have the meaning ascribed to it in Article 2.2 hereof. “Affiliate” refers to, (i) with respect to any individual, his/her family members (for purpose of this Agreement, mean the children,spouse and parents of such individual) and any other entity directly or indirectly, solely or jointly controlled by such individual and/orhis/her family members, and (ii) with respect to any person other than an individual, any other person controlling, controlled by or undercommon control with such person. In the2 preceding sentence, “Control” refers to holding directly or indirectly at least 50% voting power of the decision-making organization ofthe controlled Party. “Key Employees” refer to the employees listed in Schedule II. “Korean ListCo” refers to SKYMOONS TECHNOLOGY INC. (stock code: 033790.KQ), a company listed on Korean KOSDAQ. “Shares of Korean ListCo” refer to 3,501,888 shares of the Korean ListCo directly held by Skywinds Technology Co., Ltd., andcertain shares and convertible bonds of the Korean ListCo indirectly held by Skywinds Technology Co., Ltd. through the Cayman FundCompany acting as a limited partner. “Closing Date” shall have the meaning ascribed to it in Article 5.1 hereof. “Group Companies” refer to the companies listed in Schedule I attached hereto (including the Operating Companies in Part 1 and theNon-operating Companies in Part 2). “Competition Position” refers to, unless otherwise agreed herein, any role or position in any other entity in the world other than theTarget Companies which is engaged in the businesses identical or similar to the those currently or proposed to be conducted by anyGroup Company, including but not limited to its owner, shareholder, partner, actual controller, director, senior officer, employee, agentand consultant, and excluding the positions in the Subsidiaries and Branches set forth in Item 4 of Schedule IV attached hereto which aredisclosed to the Purchasers before Closing. “Controlled Entities” refer to the Target Companies and the subsidiaries wholly-owned or controlled (with direct or indirectshareholding of more than 50%) by the Target Companies. “Proposed Exiting Shareholder” refers to Chen CHEN, Xinyu Tiange Investment Management Co., Ltd., Ningbo Meishan BondedPort Area Hangfeng Investment Management Partnership (Limited Partnership), Chengdu Dingxing Quantum Investment ManagementCo., Ltd., Hangzhou Huahong Hutai Investment Management Partnership (Limited Partnership), Xinyu Ohm Volume InvestmentManagement Co., Ltd., Shenzhen Huaqi Huirui Investment Management Partnership (Limited Partnership) and Shenzhen HuaqiHuisheng Investment Management Partnership (Limited Partnership). “Transaction Documents” refer to relevant legal documents entered into by the Parties hereto to specify the rights, obligations,covenants and responsibilities of the Parties, in the transactions provided hereunder, and in the Target Companies upon completion of thetransactions provided hereunder. “Encumbrance” refers to any established encumbrance of any form, which has Material Adverse Effect on the subject or right overwhich such encumbrance is established, including but not limited to any mortgage, pledge, lien or other restriction of right. “Tax” refers to any domestic, foreign or other types of enterprise income tax, value-added tax, consumption tax, customs duty, stampduty, or tax, levy, tax assessment fee or charge of other type (regardless of whether they shall be directly paid or withheld) collected byany tax authoritiy of any country or region, and any interest, fine and surcharge incurred with respect to the Tax or other expenses inconnection with the Tax. “Governmental Authority” refers to the government of any state, province, autonomous region, municipality directly under centralgovernment, or other political division, and any entity exercising the executive, legislative, judicial or administrative functions orrelevant functions.3 “IPRs” refer to all intellectual property rights of any form recognized under applicable laws, including but not limited to trademark,patent (including invention, utility model and design), non-patented technology, know-how, trade secret, copyright, software copyright,service mark, etc. “Operating Companies” refer to the Target Companies, the subsidiaries wholly-owned and controlled (by a direct or indirectshareholding of more than 50%) by the Target Companies, excluding any subsidiary which has not actually carried out any businesssince its incorporation. “Material Adverse Effect” or “Material Adverse Change” refers to: (a) any event, fact, condition, change or effect which is or may bematerially adverse to the business, operation, development, operating result, (financial or other) condition, property (including intangibleproperty), assets (including intangible assets), debts or prospect of the company; or (b) any activity, event, fact, condition, change oreffect which is or may be materially detrimental to the reputation or the interest under material Transaction Documents of any Party, orthe ability of any Party to perform its obligations under material Transaction Documents. “PRC” refers to the People’s Republic of China, and shall, for the purpose of this Agreement only, exclude the Hong Kong SpecialAdministrative Region, the Macau Special Administrative Region and Taiwan. “Main Business” refers to the research, development and operation of online games operating globally, and other relevant supportingbusiness. 1.2Interpretation. For the purpose of this Agreement, unless otherwise required in the context: (a)“Entity” shall be construed to include any individual, corporation, enterprise or other corporate body, governmental authority,the State or national authority, any joint venture, association, partnership or employee representative organization (whether it isan independent legal person or not). (b)“Laws”, unless otherwise provided, refer to all laws, regulations, rules, ordinances, judicial interpretations and legally bindingguidelines, written opinions, written notice, letters, orders, decrees, or other restrictive rules of any Governmental Authority,within the jurisdiction. (c)“Third Party” refers to any entity other than the Parties hereto and the Group Companies. (d)“Business Day” refers to any day other than Saturdays, Sundays and legal holidays in the PRC on which banks in the PRC aregenerally open for business. (e)“Day” or “Date” refer to calendar days. However, if any action or obligation is required to be taken or performed on any dayother than a Business Day, such action or obligation may be postponed to the immediately next Business Day. (f)Reference to any article, section, paragraph or schedule in this Agreement shall, unless otherwise stated, mean the correspondingarticle, section, paragraph or schedule herein. (g)The table of contents and headings of all articles and sections of this Agreement are for reference only, and shall not affect theactual meaning of relevant provisions related thereto. 4 Article 2 Share Transfer 2.1Share Transfer. Subject to the terms and conditions provided herein: (a)The Transferors and the Target Companies agree to procure Purchasers’ acquisition of one hundred percent (100%) shares of theTarget Companies by transfer of shares of the Target Companies held by the Transferors in accordance with the terms andconditions agreed herein, and the Purchasers agree to acquire one hundred percent (100%) shares of the Target Companies byaccepting such transferred shares of the Target Companies held by the Transferors in accordance with the terms and conditionshereof. The shares shall be transferred to the Purchasers together with all rights and obligations attached to the shares. Uponcompletion of the above transfer of shares, the Purchasers shall legally own one hundred percent (100%) shares of the TargetCompanies and the corresponding shareholder’s rights, and assume the corresponding obligations. (b)The Purchasers shall acquire one hundred percent (100%) shares of the Target Companies by: (i)Acquiring the Overseas Target Share by the Overseas Purchaser from the Overseas Transferor; and (ii)Acquiring the Domestic Target Shares by the Domestic Purchaser from the Domestic Transferors. (c)The Transferors undertake that, prior to the closing of the Share Transfer Transaction, the shareholding percentage of the TargetCompanies is as follows: (i)Chengdu Skymoons’s Shareholding Structure No.Name of ShareholderSubscribed Capital(RMB10,000)ShareholdingPercentage(%)1Yunpeng HE210.360093.52Pu ZHANG5.93002.643Kun MENG4.17021.854Xingyou ZHOU4.17021.855Wei DU0.36960.16Total225.0000100 (i)Skymoons Cayman’s Shareholding Structure No.Name of ShareholderNumber of Issued Shares(Common Shares)ShareholdingPercentage(%)1Skymoons (BVI) GroupLimited1100Total 100 (a)Upon completion of the Share Transfer Transaction, the shareholding percentage of the Target Companies shall be as follows: (i)Chengdu Skymoons’s Shareholding Structure 5 No.Name of ShareholderSubscribed Capital(RMB10,000)ShareholdingPercentage(%)1Domestic Purchaser225.0000100Total225.0000100 (i)Skymoons Cayman’s Shareholding Structure No.Name of ShareholderNumber of Issued Shares(Common Shares)ShareholdingPercentage(%)1Overseas Purchaser1100Total 100 2.2Share Transfer Consideration. Subject to the terms and conditions set forth herein, the consideration for this share transfer (hereinafter referred to as the “TotalConsideration” or “Share Transfer Consideration”) consists of domestic and overseas considerations; wherein, the consideration forthe Domestic Target Shares is RMB1.27 billion (in words: RMB One Billion Two Hundred and Seventy Million Yuan) (hereinafterreferred to as the “Domestic Consideration”); the consideration for the Overseas Target Share includes the basic consideration and theperformance-based consideration. For reference purpose only, on June 30, 2018 (hereinafter referred to as the “2018 ConsiderationBase Determination Date”), the reference total consideration for the Overseas Target Share is RMB730 million (in words: RMB SevenHundred and Thirty Million Yuan) (hereinafter referred to as the “Overseas Consideration”). Unless otherwise agreed herein, the Parties agree that the basic consideration of the Overseas Consideration is in US dollars equivalent toRMB130 million (in words: RMB One Hundred and Thirty Million Yuan); the performance-based consideration is the product of theconsideration basis multiplied by the consideration coefficient. Wherein: Consideration Basis = Average Closing Price of one American Depositary Receipt (ADR) of iQIYI, Inc. duringthe Period of 60 Calendar Days Prior to the Consideration Base Determination DateConversion Rate between Class A Common Shares and ADR of iQIYI, Inc.Consideration Coefficient = 23,777,706 Note: if X Class A Common Shares of iQIYI, Inc. = 1 ADR, then the Conversion Rate between Class A Common Sharesof iQIYI, Inc. and ADR is X. The Overseas Purchaser agrees to pay the overseas basic consideration in cash. The Overseas Purchaser may choose to pay the overseasperformance-based consideration in cash or by shares, and the specific payment terms thereof shall be subject to the provisions of Article2.3 hereof on the payment of Share Transfer Consideration. The Overseas Purchaser shall notify the Transferors of the manner in whichit will pay the overseas performance-based consideration in writing before December 31, 2018. If the Overseas Purchaser chooses to paythe overseas performance-based consideration by shares, the Overseas Purchaser shall, after the conditions on performance and operatingprofits as agreed in Article 2.3(c) hereof are satisfied, issue Class A common shares of iQIYI, Inc. of corresponding quantity to theOverseas Transferor in accordance with the provisions of this Agreement, and register the Overseas Purchaser as the shareholder ofiQIYI, Inc., and6 surrender the original certificate of shares to the Overseas Purchaser. Meanwhile, the Overseas Transferor and the Overseas Purchasershall enter into a stock restriction and further transfer agreement to specify that the Overseas Transferor must transfer the received stocksto all or any of the shareholders of the Overseas Transferor as designated by the Overseas Transferor and acceptable to the OverseasPurchaser, and the shareholders of the Overseas Transferor accepting such shares shall enter into a restricted stock agreement with theOverseas Purchaser and record the stock restriction information on the register of shareholders and the stock certificate of iQIYI, Inc. If iQIYI, Inc. makes any stock dividend distribution, stock split or reserve stock split during any performance measurement period,adjustment shall be made to the consideration coefficient accordingly as follows:(1) In case of stock dividend distribution or stock splitQ＝Q0× (1＋n)Wherein, Q0 is the consideration coefficient before adjustment; n is the number of stocks increased per stock after conversion of capitalreserve into share capital, issue of bonus share or share split; Q is the consideration coefficient after adjustment.(2) In case of reverse stock splitQ＝Q0× nWherein, Q0 is the consideration coefficient before adjustment; n is the reverse stock split percentage (i.e. 1 stock of the Company isreverse split into n stock); Q is the consideration coefficient after adjustment. 2.3Payment Terms of Share Transfer Consideration. (a)The Parties agree that the Share Transfer Consideration will be paid in two installments: the first installment is the DomesticConsideration of RMB1.27 billion (in words: RMB One Billion Two Hundred and Seventy Million Yuan); and the secondinstallment is the Overseas Consideration agreed in Article 2.2 hereof. 7 (b)Payment of Domestic Consideration The Parties agree that, subject to the terms and conditions herein, the Domestic Consideration will be divided into two parts: AmountRemarksAdvance PaymentRMB350 Million (in words:RMB Three Hundred and FiftyMillion Yuan) The Parties agree that, (1) RMB90 Million (inwords: RMB Ninety Million Yuan) shall be usedby Yunpeng HE to acquire all equities inChengdu Skymoons held by Chengdu DingxingQuantum Investment Management Co., Ltd.(hereinafter referred to as “Dingxing Quantum”)and Hangzhou Huahong Hutai InvestmentManagement Partnership (L.P.) (hereinafterreferred to as “Hangzhou Huahong”)(hereinafter referred to as “First Tranche ofAdvance Payment”); (2) RMB260 Million (inwords: RMB Two Hundred and Sixty MillionYuan) shall be used to acquire the equities inChengdu Skymoons held by Hangfeng Fund andXinyu Tiange (hereinafter referred to as “SecondTranche of Advance Payment”).Balance of DomesticConsiderationRMB920 Million (in words:RMB Nine Hundred andTwenty Million Yuan) (i)Advance Payment i）The Domestic Purchaser agrees to deposit RMB350 Million (in words: RMB Three Hundred and Fifty MillionYuan) (hereinafter referred to as the “Advance Payment”) of the Domestic Consideration to the followingfund escrow account (hereinafter referred to as the “Escrow Account”) jointly opened by the DomesticPurchaser and Yunpeng HE within two (2) Business Days after Yunpeng HE and all Proposed ExitingShareholders have entered into the relevant share purchase agreement (hereinafter referred to as the “SPA ofProposed Exiting Shareholder”) and provided the photocopies of all SPAs of Proposed Exiting Shareholderto the Purchasers. Account Holder:Beijing iQIYI Technology Co., Ltd.Account No.:***Bank:China CITIC Bank, Haidian BranchSpecimen Seal Impression:Exhibit 1 to Account Supervision AgreementEscrow RulesAccount Escrow Agreement dated June 28, 2018 among the DomesticPurchaser, Yunpeng HE and China CITIC Bank, Head Office, BusinessDepartment 8 After paying the Advance Payment to the Escrow Account, the Domestic Purchaser shall provide thecorresponding bank slip to Yunpeng HE: (a) to prove that RMB350 Million (in words: RMB Three Hundredand Fifty Million Yuan) has been deposited in the Escrow Account; and (b) to confirm that such AdvancePayment will only be used for Yunpeng HE’s acquisition of the equity in the Target Companies held by theProposed Exiting Shareholders. ii）First Tranche of Advance Payment After the Advance Payment is deposited in the Escrow Account, the Domestic Purchaser and Yunpeng HE shalljointly instruct the escrow bank to transfer RMB90 Million (in words: RMB Ninety Million Yuan) from theEscrow Account to the account designated by Yunpeng HE, and Yunpeng HE undertakes to immediately payRMB45 Million (in words: RMB Forty Five Million Yuan) to Dingxing Quantum and RMB45 Million (inwords: RMB Forty Five Million Yuan) to Hangzhou Huahong, upon receipt of such payment. iii）Second Tranche of Advance Payment On the date of receipt of the Advance Payment with the Escrow Account, Yunpeng HE, Ningbo MeishanBonded Port Area Hangfeng Investment Management Partnership (L.P.) (hereinafter referred to as the“Hangfeng Fund”) and Xinyu Tiange Investment Management Co., Ltd. (hereinafter referred to as the“Xinyu Tiange”) shall enter into an equity pledge agreement to pledge 20% shares in Chengdu Skymoons heldby Yunpeng HE to Hangfeng Fund, and pledge 7% shares in Chengdu Skymoons held by Yunpeng HE to thethird party designated by Xinyu Tiange, and complete the pledge registration for such equity pledges; YunpengHE shall procure all Proposed Exiting Shareholders to complete the equity change registration in fullcompliance with the SPA of Proposed Exiting Shareholder as soon as possible, and present the writtensupporting materials thereof to the Domestic Purchaser. The Parties agree that the Domestic Purchaser shall, within three (3) Business Days upon satisfaction or waiverof the conditions to the payment of the Second Tranche of Advance Payment as set forth in Article 4.1.1hereof, issue the letter of confirmation of satisfaction of conditions to payment of Second Tranche of AdvancePayment to Yunpeng HE, and instruct the bank of Escrow Account to pay the Second Tranche of AdvancePayment of RMB260 Million (in words: RMB Two Hundred and Sixty Million Yuan) to the accountdesignated by Yunpeng HE. For the purpose of this Article, Yunpeng HE shall, prior to the payment of theSecond Tranche of Advance Payment by the Domestic Purchaser, enter into an irrevocable payment instructionagreement with the Domestic Purchaser (agreement No.: IQ-SK-001, which shall be simultaneously copied toHangfeng Fund and Xinyu Tiange) in the form acceptable to the Domestic Purchaser, whereby the DomesticPurchaser is expressly instructed to pay RMB90 Million (in words: RMB Ninety Million Yuan) to XinyuTiange and RMB170 Million (in words: RMB One Hundred and Seventy Million Yuan) to Hangfeng Fund. 9 iv）Refund of Advance Payment The Parties agree that, after the Purchasers pay the Advance Payment (regardless of paying the First Tranche ofAdvance Payment only or the Advance Payment in full), if closing of the Share Transfer Transaction does notoccur, the Founders undertake to refund the received Advance Payment in full within the time limit requiredby the Purchasers (including the Advance Payment directly paid by the Domestic Purchaser to the accounts ofthe Founders, or the Advance Payment paid by the Domestic Purchaser to the accounts designated by theFounders under the Payment Instruction Agreement). (ii)Balance of Domestic Consideration Subject to the terms and conditions herein, after all conditions precedent to the fulfillment of obligations by the Partieshereto as set forth in Article 4.1 (including Article 4.1.1 (Conditions to Payment of Second Tranche of AdvancePayment) and Article 4.1.2 (Conditions to Payment of Balance of Domestic Consideration)) are proved to havebeen satisfied or waived, the balance of Domestic Consideration of RMB920 Million (in words: RMB Nine Hundredand Twenty Million Yuan) shall be paid to the accounts designated by the Domestic Transferors within three (3)Business Days upon the Closing Date, specifically as follows: Domestic TransferorsCorresponding Consideration(RMB10,000)Yunpeng HE89,932.81Pu ZHANG852.44Xingyou ZHOU511.22Wei DU213.80Kun MENG489.73 Subject to fulfilment of the conditions precedent agreed herein, the Domestic Purchaser and Yunpeng HE unanimouslyagree that the Domestic Purchaser will deposit part of the balance of Domestic Consideration (which shall not exceedRMB899,328,100) to the Escrow Account in accordance with the provisions hereof, and expressly instruct that suchfund be transferred to Xinyu Tiange and Hangfeng Fund from the Escrow Account pursuant to the payment instructionagreement between the Domestic Purchaser and Yunpeng HE. The remaining balance of Domestic Considerationpayable to Yunpeng HE shall be directly paid to the account designated by Yunpeng HE. Yunpeng HE shall, on thedate of satisfaction of the conditions to payment or no later than One Business Day before actual payment, inform theDomestic Purchaser in writing of the specific amount required to pay to the Escrow Account. (c)Payment of Overseas Consideration (i)Terms and Conditions for Payment of Overseas Consideration Upon completion of the performance measurement conditions listed in the table below by the Group Companies, theOverseas Purchaser shall arrange the payment of corresponding parts of the Overseas Consideration to the OverseasTransferor according to the schedule listed below: 10 PerformanceMeasurementPeriodSpecific Intervalsof PerformanceMeasurementPeriodPerformance and OperatingProfit TargetIf the Overseas Purchaser chooses to pay theoverseas performance-based consideration incash(Assuming that the Closing Date is before July 31,2018)If the Overseas Purchaser chooses to pay theoverseas performance-based consideration byshares(Assuming that the Closing Date is before July 31,2018)ConsiderationTime of Payment inCashConsiderationTime of Payment inCash/Delivery of StocksFirstPerformanceMeasurementPeriodIf the Closing Dateis before July 31,2018 (inclusive),the FirstPerformanceMeasurementPeriod shall befrom the ClosingDate to June 30,2019; If the Closing Dateis after July 31,2018, the FirstPerformanceMeasurementPeriod shall be 12months from theClosing Date(including theClosing Date), orotherwisedetermined by theParties uponnegotiation.The performance and operatingprofit of the Group Companiesare no less than RMB100Million (in words: RMB OneHundred Million Yuan) in total; The Parties agree that if theactual period of the FirstPerformance MeasurementPeriod is less than one year,when determining whether theperformance and operatingprofit target has achieved, theperformance and operatingprofit of the First PerformanceMeasurement Period shall be re-adjusted per the followingformula, i.e. Performance andOperating Profit of the FirstPerformance MeasurementPeriod = (Original)Performance and OperatingProfit/Actual Calendar Days inthe First PerformanceMeasurement Period * 365.aUS dollars equivalentto RMB65 MillionConfirm theperformance andoperating profitwithin 30 BusinessDays after June 30,2019, and pay within5 Business Daysupon confirmation ofachievement of thetarget.aUS dollars equivalentto RMB65 MillionConfirm the performanceand operating profitwithin 30 Business Daysafter June 30, 2019, andpay within 5 BusinessDays upon confirmationof achievement of thetarget.bCash =correspondingConsideration Basison June 30, 2020 *ConsiderationCoefficient/2(Then theConsideration BaseDetermination Date of2020 is June 30,2020)Within 5 BusinessDays after June 30,2020.bClass A commonshares of IQIYI, Inc.of an amount equal toConsiderationCoefficient/2 (suchClass A commonshares shall be lockedup for one year fromJune 30, 2019)Confirm the performanceand operating profitwithin 30 Business Daysafter June 30, 2019, anddeliver originals of stockcertificates within 5Business Days uponconfirmation ofachievement of the target.SecondPerformanceMeasurementPeriod12 months after theexpiry date of theFirst PerformanceMeasurementperiod.The performance and operatingprofit of the Group Companiesare no less than RMB100Million (in words: RMB OneHundred Million Yuan) in total.aEquivalent US dollarsof RMB65 MillionConfirm theperformance andoperating profitwithin 30 BusinessDays after June 30,2020, and pay within5 Business Daysupon confirmation ofachievement of thetarget.aUS dollars equivalentto RMB65 MillionConfirm the performanceand operating profitwithin 30 Business Daysafter June 30, 2020, andpay within 5 BusinessDays upon confirmationof achievement of thetarget.11 bCash = correspondingConsideration Basis on June 30, 2021* Consideration Coefficient/2(Then the Consideration BaseDetermination Date of 2021 is June30, 2021)Within 5 Business Days after June30, 2021.bClass A common shares of IQIYI,Inc. of an amount equal toConsideration Coefficient/2 (suchClass A common shares shall belocked up for one year from June 30,2020)Confirm the performance and operatingprofit within 30 Business Days after June30, 2020, and deliver originals of stockcertificates within 5 Business Days uponconfirmation of achievement of the target. 12 For the purpose of this Article, the Parties agree that (i) if the performance and operating profit of the Group Companiesin the First Performance Measurement Period is less than RMB100 Million (in words: RMB One Hundred Million Yuan)due to business transition, but the cumulative amount of the total performance and operating profit after combining withthe second performance measurement period of the Group Companies is no less than RMB200 Million (in words: RMBTwo Hundred Million Yuan), or in the event that the actual period of the First Performance Measurement Period is lessthan one year, the cumulative amount of the performance and operating profit of the First Performance MeasurementPeriod after readjustment per the formula in the table above and the performance and operating profit of the secondperformance measurement period satisfies the total performance and operating profit compliance condition, the OverseasTransferor shall obtain the Overseas Consideration in full; (ii) in computing Overseas Consideration, the exchange ratebetween RMB and USD shall be the average middle rate of RMB/USD published by the People’s Bank of China duringthe 60 calendar days prior to each actual payment date; and (iii) if the Closing Date does not occur before July 31, 2018,the Parties shall otherwise negotiate and enter into a written supplementary instrument on the provisions under thisArticle (including but not limited to the performance measurement interval, performance and operating profit targetachievement standards, content of consideration and payment/delivery time). (ii)Performance Calculation Method The Purchasers and the Transferors shall, within 30 Business Days upon the expiry date of each performancemeasurement period, calculate and confirm the performance and operating profit of the Group Companies in suchperformance measurement period. The Parties may calculate the performance and operating profit of the year and reachconsensus by themselves, and further determine the achievement of the performance and operating profit target. Shouldthe Parties fail to reach consensus, the Purchasers may engage EY to audit the performance and operating profit in suchperformance measurement period, and the final result shall be subject to the auditor’s report issued by EY. If EY fails toissue the auditor's report within 90 calendar days upon the expiry date of such performance measurement period, theTransferors may solely engage a qualified accounting firm to audit the performance and operating profit in theperformance measurement period, and the Parties shall consent to the auditor’s report issued by such accounting firm.For the avoidance of doubt, the “performance and operating profit” of the performance measurement period in thisArticle specifically refers to: (1)“Operating Profit” refers to the operating profit in the performance measurement period that is in compliancewith the U.S. Generally Acceptable Accounting Rules (US GAAP) and the accounting standards consistent withiQIYI, Inc.’s financial statements prepared in accordance with the US GAAP (*reference may be made torelevant definitions in the Statement of Financial Accounting Concepts No.6 Elements of FinancialStatements). Pursuant to the financial statements of iQIYI, Inc. in its public offering in 2017, the calculationformula is as follows: 13 Operating Profit / (Loss) = Revenues -Operating costs and expenses,（including cost of revenues, selling, general andadministrative, research and development） (2)The Parties agree that Performance and Operating Profit = Operating Profit of Group Companies ± SpecialAdjustment Items, “Special Adjustment Items” refer to 1)the cumulative operating profit/loss of Quickjoy Network Technology Co.,Ltd (hereinafter referred toas the “QuickSDK”) of no more than RMB5,000,000 in each performance measurement periodcalculated based on the principles provided in the foregoing paragraph shall be excluded from theimpact of operating profit calculation, 2)45% of the amount of the operating profit of Beijing Fasite Interactive Technology Co., Ltd.(hereinafter referred to as the “Beijing Fasite”) calculated based on the principles provided in theforegoing paragraph shall be deducted from the operating profit calculation, 3)20% of the amount of the operating profit of Chengdu Xinqi Interactive Entertainment TechnologyCo., Ltd. (hereinafter referred to as the “Chengdu Xinqi”) and Magic Prime Group Limited(hereinafter referred to as the “Magic Prime”) calculated based on the principles provided in theforegoing paragraph shall be deducted from the operating profit calculation, 4)25% of the amount of the operating profit of Chengdu SpringGame Technology Co., Ltd. (hereinafterreferred to as the “SpringGame”) and Modestmoon Technology Co., Ltd. (hereinafter referred to asthe “Modestmoon”) calculated based on the principles provided in the foregoing paragraph shall bededucted from the operating profit calculation, 5)the amount of the impact of goodwill generated or the new intangible asset assessed in the restructuringprocess or in the consolidated statements of the Closing Date upon the profit and loss during theperformance measurement period shall be excluded, 6)If any connected transaction, individually or collectively, among the Group Companies and iQIYI, Inc.and all its consolidated companies within any year shall exceed or be expected to exceedUSD5,000,000, the connected transactions committee shall decide whether to make any adjustmentthereto by unanimous agreement;for the purpose of this Article, the Parties shall establish the connected transactions committee on theClosing Date, which committee shall consist of three members, with two appointed by the OverseasPurchaser and one appointed by the Overseas Transferor. The Parties agree that the members of thefirst connected transactions committee are Yu GONG, CEO of iQIYI, Inc., Yunpeng HE, CEO ofGroup Companies, and Xiaodong WANG, CFO of iQIYI, Inc.; the Overseas Purchaser may replace themember it appoints at any time without interference from other Parties. The removal or appointmentof the member of the connected transactions committee by the Overseas Transferor shall be made withprior written consent of the Overseas Purchaser. The decisions of the connected transactions committeeshall be made by simple majority, 7)After the Closing Date, the connected transactions committee shall decide whether the impact of anyconnected transaction among the Group Companies and all of the consolidated companies of iQIYI,Inc. under the US GAAP shall be excluded in the calculation of the performance and operating profitmay be decided, and 8)Other special matters shall be agreed by the Parties unanimously.14 15 2.2Payment of Taxes. The Parties shall respectively bear all taxes in connection with the execution, delivery and performance of this Agreement underapplicable laws of their jurisdiction. The Target Companies shall assist the Transferors in submitting tax returns. The Parties agree thatthe Transferors shall solely declare and pay their taxes incurred under this share transfer in accordance with the provisions hereof, and ifthe Transferors fail to complete their statutory tax payment obligation in accordance with the provisions of this Agreement, thePurchasers are entitled to withhold and remit taxes in connection with the Share Transfer Consideration to be paid by the Transferorsunder the laws, and deduct the same from the unpaid Share Transfer Consideration. Article 3 Representations and Warranties 3.1Representations and Warranties of the Company Parties. In order to cause the Purchasers to sign this Agreement, and as part of the consideration for their entry into this Agreement, theCompany Parties severally and jointly make the representations and warranties set forth in Schedule III hereto to the Purchasers on thedate hereof (with the exception of the matters disclosed in Schedule IV hereto to the corresponding paragraphs of the representations andwarranties), which shall be true and accurate when it is made and as of the Closing Date. 3.2Representations and Warranties of the Purchasers. The Purchasers represent and warrant to the Company Parties that on the date hereof and the Closing Date: (a)Existence and Powers. The Domestic Purchaser is a limited liability company duly incorporated and validly existing under thePRC laws; the Overseas Purchaser is a joint-stock company duly incorporated and validly existing under the laws of the CaymanIslands, and the Purchasers have all necessary powers and authorizations to execute, deliver and perform this Agreement inaccordance with their incorporation documents and applicable laws; and (b)Binding Effect. This Agreement, once duly executed by the Parties or their authorized representatives and approved by theboards of directors of the Purchasers, constitutes a valid, binding and enforceable legal instrument of the Parties. Article 4 Closing Conditions 4.1Conditions Precedent to Payment of Share Transfer Consideration by Purchasers. Unless otherwise agreed herein, prior to satisfaction orexpress waiver by the Purchasers in writing of the following conditions, Purchasers have no obligation to pay the Share TransferConsideration: 4.1.1Conditions to Payment of Second Tranche of Advance Payment: (a)All internal and external authorizations, consents and approvals required for the Parties to perform this Share TransferTransaction (including but not limited to board resolutions/decisions of executive director and resolutions of shareholders onapproval of this Share Transfer Transaction, of the Parties) have been obtained and are in effect. (b)All material Transaction Documents in connection with this Share Transfer Transaction have been signed by relevant parties, andthis Agreement has taken effect.16 (c)The shareholding structure of Chengdu Skymoons has been adjusted to the shareholding structure percentage listed in Article 2.1(c)(i) hereof. (d)The Purchasers and their advisors have completed the financial, business, technical and legal due diligence of the TargetCompanies, and the results of due diligence are satisfactory to the Purchasers. (e)The Target Companies have completed the internal restructuring required to be completed before this Share Transfer Transaction(hereinafter referred to as the “Internal Restructuring”), and the shareholding structure of the Group Companies has beenadjusted to the shareholding structure of the Group Companies upon Internal Restructuring as listed in Schedule V hereof, andrelevant supporting materials in the form satisfactory to the Purchasers have been provided to the Purchasers. The InternalRestructuring includes: (i)The incorporation of the Overseas Transferor and Skymoons Cayman is completed, and the complete registrationdocuments compliant with requirements of the Purchasers (including but not limited to the register of shareholders,register of directors, articles of association and other registration documents of Skymoons Cayman) have been providedto the Purchasers; (ii)Skymoons Cayman and Skymoons Digital Entertainment (HK) Co., Ltd. (hereinafter referred to as the “DigitalEntertainment HK”) have entered into the share transfer agreement for acquisition of all shares in Skymoons KYIV (alegal entity registered in Ukraine), and the share transfer agreement duly signed by the parties thereto has been providedto the Purchasers; (iii)Skymoons Cayman and Skywinds Technology Co., Ltd. (hereinafter referred to as the “Skywinds Technology”) haveentered into an agreement for transfer of debts regarding Magic Prime and Modestmoon (including the right to convertdebts into equity of corresponding percentage in Magic Prime and Modestmoon, exercising such right to convert debtsinto equity before the Closing to cause Skymoons Cayman to obtain 80% equity of Magic Prime and 75% equity ofModestmoon, and the supporting materials satisfactory to the Purchasers evidencing the completion of equity transfer andSkymoons Cayman’s becoming the shareholder of 80% equity of Magic Prime and 75% equity of Modestmoon havebeen provided to the Purchasers; (iv)The Target Companies have indirectly transferred Chengdu Skymoons Real Estate Development Co., Ltd. and ChengduSkymoons Industrial Co., Ltd. by transfer of 100% equity of Tianjin Skymoons Enterprise Management Consulting Co.,Ltd. to Chengdu Skymoons Technology Co., Ltd. (hereinafter referred to as the “Chengdu Skymoons Technology”),and such transfer will not have any adverse effect on the future accounts of the Target Companies; (v)The Target Companies have transferred all shares they held in Jiaxing Xingkong Pingye Investment Partnership(L.P.),Ningbo Meishan Ningbo Meishan Bonded Port Area Randian Equity Investment Partnership (L.P.) and Ningbo MeishanBonded Port Area Eggshell Force Investment Center (L.P.) to Chengdu Skymoons Technology, and transferred sevenportfolio companies of the three foregoing funds (please see Schedule VI: Project Companies Originally Held by theFunds) to the Target Companies. The Target Companies shall also ensure that the corresponding equity of Fujian NiuniuNetwork Information Technology Co., Ltd. and Chengdu Qianceng Tower Technology Co., Ltd. shall be held by theTarget Companies, and the specific transfer and shareholding percentage of each of such companies shall be subject17 to the provisions on the shareholding percentage of each Group Company in Schedule I attached hereto. (vi)Digital Entertainment HK has waived its right of creditor against Skywinds Technology for an aggregate amount of nomore than RMB350 Million. (vii)Digital Entertainment HK has transferred all shares in SKYMOONS TECHNOLOGY INC. (stock code: 033790.KQ,hereinafter referred to as the “Korean ListCo”) directly and indirectly held by it (hereinafter referred to as the “Sharesof Korean ListCo”) to Guardian (BVI) Group Limited (hereinafter referred to as the “Guardian BVI”) by transfer of100% equity of Skywinds Technology. (f)Key Employees listed in Schedule II have entered into the Labor Contract and the Confidentiality, Non-compete and On-JobInvention Ownership Agreement in the form satisfactory to the Purchasers with the Group Companies. (g)The Overseas Transferor and the Overseas Purchaser have entered into the Share Transfer Agreement listed in Exhibit II attachedhereto with respect to the transfer of shares of Skymoons Cayman. (h)The Domestic Purchaser and the Domestic Transferors have entered into a Share Transfer Agreement listed in Exhibit IIIattached hereto with respect to the transfer of shares of Chengdu Skymoons for effecting AIC Change Registration procedures. (i)The Founders have entered into the Service Agreement listed in Exhibit IV attached hereto, wherein the Founders shall,according to the instructions of the Overseas Purchaser, serve for the Group Companies for no less than three years (hereinafterreferred to as the “Service Term”) from the Closing Date. The Parties agree that if a Founder terminates the employment relationship or service relationship with the Group Companies oris dismissed by the Group Companies for any cause during the Service Term, such Founder is not entitled to receive the overseasperformance-based consideration that has not been paid by the Overseas Purchaser in accordance with relevant provisions hereof,and shall refund the transaction consideration to the Purchasers. Founders shall respectively refund the consideration they actuallyreceived. For the avoidance of doubt, 18 （1）The term of “consideration actually received” in this Article refers to the consideration respectively received by theFounders in the Share Transfer Transaction, less the corresponding purchase price paid by the Founders respectivelyfor acquiring shares of the Proposed Exiting Shareholder, which is as follows: FoundersUnit of DomesticConsideration: (RMB10,000)Consideration Receivedupon Satisfaction ofMeasurement Conditions forthe First PerformanceMeasurement PeriodConsideration Receivedupon Satisfaction ofMeasurement Conditionsfor the SecondPerformanceMeasurement PeriodYunpeng HE9230.9779.06%79.06%Pu ZHANG852.444.96%4.96%Kun MENG489.732.85%2.85%Xingyou ZHOU511.222.97%2.97%Wei DU213.801.24%1.24% （1）Calculation Method of Refund Amount: Transaction Consideration Actually Received by the Departing Founder(including all cash paid or stocks delivered (if any) domestically and overseas) × Remaining Service Term ÷ ServiceTerm (if the remaining Service Term is less than one year, it shall be calculated as one year). (j)The Target Companies have delivered to the Purchasers: (i) all capital verification reports of the Group Members and all relevantnotes and schedules thereto issued by the accountants engaged by them from the date of incorporation of the Target Companies,the details of which are set forth under Schedule VIII: List of Financial Reports; (ii) the audited balance sheets of the companyfor 2016 and 2017 prepared on a consolidated basis under the US GAAP, and the relevant audited income statements and cashflow statements, together with all relevant notes and schedules, and in the absence of audited statements, the managementstatements shall be provided (hereinafter collectively referred to as the “Financial Statements”); and (iii) true and completecopies of all audited financial reports of the company. The Financial Statements (i) are prepared in accordance with the booksand other financial records of the company, (ii) have truly, accurately, completely and fairly reflected the financial condition andoperating profit of the company as of and for the period ending the date thereof, (iii) the Group Companies have the controllingpower within the consolidated scope (*with reference to US GAAP ASC 810), (iv) are prepared in accordance with the USGAAP as consistent with the company’s past practices, and (v) have incorporated all reconciliations necessary to truly,accurately, completely and fairly reflect the financial conditions and operating profit of the company as of and for the periodending the date thereof. (k)The Company Parties have agreed to trailing audit of the game products data of Beijing Fasite from April 6, 2018 to June 30,2018 to be conducted by the Purchasers, and such data audit result shall satisfy the requirements of the Purchasers on the ClosingDate. If there is any unusual data found during such period, the Purchasers may require to adjust the unpaid part of the ShareTransfer Consideration or terminate this Share Transfer Transaction. 19 (l)The connected transactions committee has been validly established. The connected transactions committee shall consist of threemembers, two of which shall be appointed by the Overseas Purchaser and one by the Overseas Transferor. The Parties agree thatthe members of the first connected transactions committee are Yu GONG, CEO of iQIYI, Inc., Yunpeng HE, CEO of GroupCompanies, and Xiaodong WANG, CFO of iQIYI, Inc.; the specific rules of the connected transactions committee shall beimplemented in accordance with working rules of the connected transactions committee or similar document agreed pursuant torelevant provisions hereof and then unanimously agreed upon by the Parties. (m)The Group Companies have satisfied the following closing conditions relating to the Group Companies and provided thePurchasers with the supporting materials to the satisfaction of the Purchasers: (i)All businesses and relevant IPRs competing with the operation of the Group Companies and held by Chengdu SkymoonsTechnology and all of its subsidiaries (the details thereof is set forth in Schedule VII: List of IPRs of Chengdu SkymoonsTechnology To Be Transferred) have been transferred to the Group Companies, and the change registration applicationfor such transfer has been filed with relevant competent IPR registration authority, and the relevant application receipthas been delivered to the Purchasers; and Chengdu Skymoons Technology has granted a permanent, royalty-free,irrevocable and exclusive license to Chengdu Skymoons to use the domain names listed in Schedule VII, and the Partieshave entered into a Domain Name License Agreement to the satisfaction of the Purchasers. (ii)Chengdu Skymoons has obtained the written consent of the Lessor Chengdu Gaotou Property Co., Ltd. or the Lessor’sengaged manager Chengdu Tianfu Software Park Co., Ltd. on the sublease of the properties located at No.16-25, F13,No.5 Seat, No.2 Building, No.2 Building, E Area, Tianfu Software Park, No.1366 Middle Section of Tianfu Avenue,High-tech Zone, Chengdu to Chengdu Skymoons Network Game Co., Ltd. (hereinafter referred to as “ChengduSkymoons Network”), Chengdu Skymoons Culture Communication Co., Ltd. (hereinafter referred to as the “ChengduSkymoons Culture”) and Tianjin Skymoons Technology Co., Ltd. (hereinafter referred to as the “Tianjin SkymoonsTechnology”); (iii)Chengdu Skymoons has entered into a Lease Agreement on the leased property at No. 6-7, 14F, E5 Seat，No.2 Building,Tianfu Software Park with Chengdu Gaotou Property Co., Ltd. or the manager engaged by it, Chengdu Tianfu SoftwarePark Co., Ltd., whereby the said leased property will be leased by Chengdu Skymoons; (iv)Digital Entertainment HK has sold the adaptation right to the APB mobile game to Little Orbit LLC, together with theequity of Skymoons Edinburgh Limited (Little Orbit LLC has obtained the IPRs of the APB game from ReloadedGames, INC.); (v)Based on the Asset Transfer Agreementthat made by QuickSDK and Chengdu Skymoons Technology, ChengduSkymoons Technology has transferred all IPRs provided thereunder to QuickSDK and submitted the formal transferapplication to the competent IPR registration authority, including the copyright of 3 works and 15 registeredtrademarks/trademark applications, and the evidence for accepting such application by competent authority in connectionwith the transfer of such IPRs have been provided to the Purchasers; 20 (vi)Digital Entertainment HK has repaid in full the loan of USD8,700,000 to Xiamen International Bank Co., Ltd., XiamenBranch, and provided the corresponding repayment proof to the Purchasers; and (vii)Digital Entertainment HK has obtained the written waiver letter issued by East West Bank Hong Kong Branch(hereinafter referred to as the East West Bank”), confirming that the series of restructuring carried out by DigitalEntertainment HK for this Share Transfer Transaction will not constitute breach under relevant credit facility agreementbetween Digital Entertainment HK and East West Bank. 4.1.2 Conditions to Payment of Balance of Domestic Consideration: (a)The conditions to payment of Second Tranche of Advance Payment as set forth in Article 4.1.1 are still satisfied on the ClosingDate without any change; (b)The representations and warranties of the Company Parties listed in Article 3.1 hereof are true, accurate and complete from thedate hereof to the Closing Date. (c)The Company Parties have issued a performance certificate to the Purchasers with respect to the provisions of Article 4.1 hereofand other relevant matters, in the form and substance satisfactory to the Purchasers, which can prove that all conditions precedentas set forth in Article 4.1 are proved to be satisfied or waived, and confirm that from the date hereof to the Closing Date, there isneither Material Adverse Change, nor any valid injunction or similar decree which may prohibit or restrict any Party to completethe transaction hereunder. (d)The Transferors have changed the shareholders of Skymoons Cayman into the Overseas Purchaser, and directors of SkymoonsCayman have been changed into the individuals designated by the Overseas Purchaser, and the Transferors have delivered theregister of shareholders, register of directors and other supporting materials to the satisfaction of the Purchasers, to thePurchasers. (e)Ogier Law Firm has issued legal opinions on Cayman laws, in the form satisfactory to the Purchasers, to the Purchasers. (f)The AIC Change Registration for this Share Transfer Transaction has been completed, and the Domestic Purchaser has beenshown as the registered shareholder of one hundred percent (100%) shares of Chengdu Skymoons in the National EnterpriseCredit Information Publicity System, and the shares it holds are free of pledge or Encumbrance of any kind, and the legalrepresentative, directors and supervisors of Chengdu Skymoons have been changed into the relevant persons designated by theDomestic Purchaser. The articles of association of Chengdu Skymoons has been amended into the articles of association listed inExhibit I attached hereto, and the Domestic Transferors have delivered a new business license to the satisfaction of the Purchasersto the Purchasers. (a)Beijing Jingtian&Gongcheng Law Firm Shanghai Office has issued a legal opinion on PRC laws, in the form to the satisfactionof the Purchasers, to the Purchasers. 4.2Best Efforts of the Company Parties. From the date hereof to the Closing Date, the Company Parties shall make their best efforts to procure with their respective influence orcontrol all conditions set forth in this Article 4 to be satisfied as early as possible. If, at any time prior to Closing, the Target Companiesor the Founders are aware of the following, they shall immediately notify the Purchasers in writing: (i) any fact or circumstance which isin breach of any of the representations and warranties made by the Company Parties; (ii) any material fact or warranty which is untrue21 or misleading; and (iii) any circumstance which will affect the amount of Share Transfer Consideration of the Purchasers or thePurchasers’ investment decision. Article 5 Closing, Closing Date and Post-closing Obligations 5.1Closing. The Closing shall take place on the date when all conditions precedent set forth in Article 4.1 hereof are satisfied and/orexpressly waived by relevant parties in writing and the Company Parties have issued the performance certificate, or within other periodagreed by the Parties (the date on which the Closing takes place is the “Closing Date”). For the sake of clarity, if the Closing does nottake place before August 31, 2018, the Purchasers may terminate this Agreement in accordance with Article 7 hereof. 5.2Delivery Obligation of Transferors on Closing Date. On the Closing Date, the Company Parties shall provide solid evidence to thePurchasers to prove that the closing conditions specially agreed in Article 4.1.1 (Conditions to Payment of Second Tranche of AdvancePayment) and Article 4.1.2 (Conditions to Payment of Balance of Domestic Consideration) hereof have been satisfied, and the CompanyParties shall also deliver the following documents to the Purchasers. For the purpose of this Agreement, Items (a) to (c) shall bedelivered before the payment of Second Tranche of Advance Payment, so as to prove that the conditions to payment of Second Trancheof Advance Payment set forth in Article 4.1.1 hereof have been satisfied: (a)Relevant agreements (if any) duly signed by the Company Parties as a party thereto in connection with this Share TransferTransaction; (b)The Service Agreement signed by the Founders as a party thereto; (c)True copies of resolutions duly and validly adopted at the meetings of shareholders and the boards of directors of the CompanyParties, to prove their approval of entry into this Share Transfer Transaction and the completion of transactions contemplatedunder the Transaction Documents, and the execution, delivery and performance of the Transaction Documents to which theCompany Parties are a party; (d)The certificate of incorporation of Skymoons Cayman, the stock certificate of Skymoons Cayman (showing that the shareholderof Skymoons Cayman is the Overseas Purchaser); register of shareholders of Skymoons Cayman; register of directors ofSkymoons Cayman (showing the directors of Skymoons Cayman have been changed to the individuals designated by thePurchasers); (e)A legal opinion on Cayman laws in the form satisfactory to the Purchasers; (f)The latest business license of Chengdu Skymoons, and the supporting document to prove that the Domestic Purchaser has beenshowed as the registered shareholder of 100% shares of Chengdu Skymoons in the National Enterprise Credit InformationPublicity System, and the said shares held by the Domestic Purchaser are free from pledge and Encumbrance of any other form;the register of shareholders and the shareholder contribution certificate issued by Chengdu Skymoons; (g)Supporting document to prove that directors of Chengdu Skymoons appointed by the Purchasers have been showed as registereddirectors of the company in the National Enterprise Credit Information Publicity System; (h)The Performance Certificate signed by the Company Parties on the Closing Date to prove that all closing conditions in Article 4hereof have been fulfilled, and there is no Material Adverse Change to the Company Parties since the Signing Date; and (i)A legal opinion on PRC laws in the form satisfactory to the Purchasers.22 5.3Delivery Obligation of the Purchasers on Closing Date. On the Closing Date, the Purchasers shall deliver to the Transferors: (a)Relevant agreements (if any) signed by the Purchasers as a party thereto in connection with this Share Transfer Transaction. 5.4Post-closing Obligations of Transferors. (a)If the Purchasers waive in writing any condition precedent to the Closing set forth in Article 4.1 hereof on or before the ClosingDate, the Company Parties shall make their best efforts to procure such condition to be satisfied as soon as possible upon theClosing Date (and no later than three months after the Closing Date). (b)Transferors shall assume the tax payment obligation under this Share Transfer, and the Transferors undertake that they shall filetax returns and pay taxes to the competent taxation authorities within the time required under relevant provisions of theAdministrative Measures for Individual Income Tax on Capital Gains from Equity Transfer (for Trial Implementation), the TaxCollection and Administration Law of the People’s Republic of China or other applicable laws, or other time limit agreed by thecompetent taxation authorities, and provide the photocopies of the tax payment certificates to the Purchasers upon completion ofthe tax payment obligations. (c)Within 10 Business Days upon the Closing Date, the Overseas Transferor shall provide a Certificate of Incumbency of SkymoonsCayman issued by the Registry of Companies of Cayman Islands, in which records the shareholder of Skymoons Cayman hasbeen changed to the Overseas Purchaser and the directors have been registered as the individuals designated by the OverseasPurchaser. (d)The Group Companies shall, within 10 Business Days as of the Closing Date, complete the preparation of the unaudited balancesheet of the company on a consolidated basis according to the US GAAP as of the Closing Date, and the relevant unauditedincome statement from January 1, 2018 to the Closing Date (hereinafter collectively referred to as the “Financial Statements”),and the Financial Statements shall be translated into RMB under the US GAAP (* with reference to the US GAAP ASC 830),and the Founders undertake to cooperate with the Purchasers in auditing and assessing the Financial Statements of the GroupCompanies as of the Closing Date upon Closing. Founders undertake and warrant that the net adjusted current assets in thebalance sheet of the Group Companies prepared on the Closing Date will not be less than RMB20 Million. For the purpose of thisArticle, it is further agreed that: i)The balance sheet of the Group Companies refers to the results after the Target Companies consolidate the balance sheetsof Chengdu Skymoons and Skymoons Cayman in accordance with the principle of consolidation of enterprises undercommon control. ii)Net Adjusted Current Assets = Current Assets - All Liabilities + Special Adjustment Items iii)Special Adjustment Items refer to: (1) liabilities at fair value (if any) incurred in the process of restructuring; and (2)equity purchase price unpaid to original shareholders of Beijing Fasite as of the Closing Date, and other liabilities inconnection with such transaction. iv)If the net adjusted current assets are less than RMB20 Million, the downward adjustment to the Overseas Considerationwill be made. Downward Adjustment Amount = RMB20 Million - Net Adjusted Current Assets.23 (e)Founders undertake to, within 24 months upon Closing of this Share Transfer Transaction, sell the Shares of Korean ListCo heldby Guardian BVI (directly or indirectly) and transferred from Digital Entertainment HK, to the non-affiliated third partyrecognized by the Purchasers, so that the direct and indirect shareholding of the Founders in the Korean ListCo in total at theexpiry of the 24 months upon Closing will not exceed 20% of the issued shares of the Korean ListCo (on a fully diluted basis).The Purchasers shall be entitled, within 24 months upon Closing, to acquire Shares of Korean ListCo at the fixed considerationof RMB300 Million (the Purchasers may also opt to acquire part of the Shares of Korean ListCo, at the purchase price equivalentto the Percentage of Part of Shares of Korean ListCo Proposed to Purchased * RMB300 Million). Founders undertake to notifythe Purchasers in writing before any direct or indirect transfer (i) at one time or cumulatively in one month of part of the Sharesof Korean ListCo at a transfer price exceeding USD1 Million, or (ii) at one time or cumulatively in one month part of the Sharesof Korean ListCo which account for 5% of all shares of the Korean ListCo (on a fully diluted basis), the Purchasers shall havethe right of first refusal to purchase all or part of the Shares of Korean ListCo per the price agreed in this Article. (f)Chengdu Skymoons shall, within the time limit stipulated by the laws, complete the information update of relevant certificatesand permits with respect to the change of its shareholders (including but not limited to the taxation registration certificate, theforeign exchange registration certificate, the Internet Cultural Operation Permit, the Value-added Telecommunication BusinessOperation Permit, the Software Product Registration Certificate and the Software Enterprise Certificate, and high-tech enterprisecertificate). (g)If the Purchasers propose to use the consideration stocks of iQIYI, Inc. to pay part of the Overseas Consideration, then theFounders shall solely complete the foreign exchange registration procedures in connection with this Share Transfer Transactionwithin the time limit required by the laws and in accordance with the requirements of applicable laws and regulations, includingbut not limited to completing the relevant registration formalities in accordance with the Circular on Relevant Issues concerningForeign Exchange Administration for Domestic Residents Engaging in Overseas Financing and Investing through Round-TripInvestment via Special Purpose Companies (Hui Fa [2014] No.37) and/or the Circular of the State Administration of ForeignExchange on Foreign Exchange Administration for Participation in Equity Incentive Plan of Overseas Listing Companies byDomestic Individuals (Hui Fa [2014] No.7), based on the actual conditions. (h)The Group Companies shall, within 12 months upon Closing, complete the change registration formalities for all IPRs to betransferred to the Group Companies, and deliver to the Purchasers the supporting documents issued by the relevant competentIPR registration authority upon completion of such change. (i)Unless having been known by the Purchasers or expected to be known by the Purchasers in connection with the InternalRestructuring, the Company Parties undertake that all steps of the Internal Restructuring carried out to complete this ShareTransfer Transaction for the purpose of this Agreement will not have any adverse effect to the Target Companies upon Closing(including but not limited to any financial, taxation or legal effect). (j)The Founders undertake not to, during their direct or indirect holding of equity of the Target Companies or within 2 years afterthey no longer directly or indirectly hold any equity of the Target Companies, directly or indirectly engage in or participate inany form any business competing with the Group Companies (i.e. business relating to the research, development and release ofgames), and the Founders may neither directly or24 indirectly hold any equity, interest or control in any entity which competes or may compete with the business of the GroupCompanies, nor commit any other act detrimental to the interest of the Target Companies and the Purchasers. Notwithstandingthe foregoing, the Purchasers confirm that in respect of the Korean ListCo, Tianjing Changwan Network Technology Co., Ltd.,Guangzhou Xiuyou Information Technology Co., Ltd. and Shanghai Jingtuan Technology Co, Ltd., each of which has beenexpressly indicated by the Transferors included in the existing business structure of the Target Companies but are not included inthe scope of acquisition by the Purchasersthe, the Founders may continue to legally hold corresponding equity or interest therein(the specific shareholding thereof is disclosed in details in Section 4 (Subsidiaries and Branches) of Schedule IV: DisclosureSchedule) without participation in the business operation thereof. The Parties confirm that Chengdu Skymoons XingyunTechnology Co., Ltd. (hereinafter referred to as the “Chengdu Xingyun”) shall be acquired in the transaction contemplatedhereunder, and the Founders may engage in the game research, development and release within the scope of business of ChengduXingyun. (k)The Company Parties agree that Chengdu Xingyun shall be acquired in the transaction contemplated hereunder, provided that theParties agree not to include it in the shareholding structure of the Group Companies for the time being and the Purchasers shallhave the call option, which means that at any time as the Purchasers deem fit, the Purchasers may acquire 80% equity in ChengduXingyun held by Chengdu Skymoons Technology through the Target Companies at zero consideration or the minimumconsideration permitted by laws. If the Target Companies then need to pay a certain consideration to acquire the said equity ofChengdu Xingyun, such consideration will be deducted from the consideration of this investment (the part of OverseasConsideration). (l)Within 6 months upon Closing, after the equity change for Skymoons Cayman’s acquisition of Skymoons KYIV is completed,the register of shareholders of Skymoons KYIV showing that its shareholder has been changed to Skymoons Cayman shall beprovided to the Purchasers; and (m)Within reasonable time upon Closing, the Controlled Entities shall collect the balance of short-term receivables and the balanceof long-term receivables that have been due for more than 2 years as of the Closing Date. (n)Upon completion of this Share Transfer Transaction, the Company Parties shall procure the Group Companies to make efforts tocomplete internal organization and business transition with the Purchasers, including but not limited to: (i)Middle- and back-offices of the Group Companies, including but not limited to the finance, legal, administration and HRdepartments, will be subject to compliance test and centralized management from the Purchasers. (ii)In respect of game business development, the Group Companies and the Purchasers will jointly negotiate to decide ongame-related investments, which in principle shall be subject to the centralized management by the Purchasers. (iii)The OA procedures, employee compensation policies and incentive policies of the Group Companies shall be jointlydetermined by the Group Companies and the Purchasers upon friendly negotiation. (o)Within reasonable time upon completion of this Share Transfer Transaction, the Company Parties shall procure the completion ofthe following post-closing matters: (i)Digital Entertainment HK shall undertake to obtain prior to its development of the Hawken game the consent fromHawken Entertainment, INC. (or the then actual holder of the IPRs of the Hawken game) on re-license of the adaptation25 right of such game from Digital Entertainment HK to Tianjin Skymonns Technology; (ii)Within 10 Business Days upon Closing, Chengdu Skymoons shall obtain the written consent of the Lessor, ChengduGaotou Property Co., Ltd., or the manager engaged by the Lessor, Chengdu Tianfu Software Park Co., Ltd., regardingsublease of the property located at F13, E5 Seat, No.2 Building, No.2 Building, Tianfu Software Park, No.1366 MiddleSection of Tianfu Avenue, High-tech Zone, Chengdu to QuickSDK and Chengdu Xinqi Interactive Entertainment. (iii)The Group Companies shall, upon Closing, actively prevent the games developed, released or operated by the GroupCompanies (including but not limited to the Warm-blooded Elf King game) from exposure to any possible IPRinfringement risks; (iv)The Operating Companies (Schedule I: Part 1: Operating Companies) shall legally pay in full the social insurancecontributions and housing provident funds for all employees; (v)Tianjin Skymoons Technology shall legally incorporate a subsidiary or branch in Chengdu to, or by other meansacceptable to the Purchasers, undertake the original business of Tianjin Skymoons Technology in Chengdu; (vi)Tianjin Skymoons Technology shall legally incorporate a subsidiary or branch in Beijing to, or by other means acceptableto the Purchasers, undertake the original business of Tianjin Skymoons Technology in Beijing; (vii)SpringGame shall legally incorporate a subsidiary or branch in Guangzhou to, or by other means acceptable to thePurchasers, undertake the original business of SpringGame in Guangzhou; and (viii)The Group Companies shall cooperate with the Purchasers to wind down the Non-operating Companies which have notcarried out any operation from its incorporation to the Closing Date (Schedule I: Part 2: Non-operating Companies) (thewind-down methods include but not limited to: liquidation, deregistration or transfer to a third party acceptable to thePurchasers). Article 6 Indemnity 6.1General Indemnity. If any Party is under any of the following circumstances which causes loss to other parties (including the losses, damages, claims, costsand expenses (including reasonable attorney’s fee) etc. incurred from such circumstances), the breaching Party shall jointly and severallyindemnify all direct losses of the other parties: (a)the Closing does not take place due to the fault of the Company Parties; (b)any representation or warranty made by the Company Parties under Article 3.1 hereof is untrue or has material omission, or isbreached by the Company Parties; or (c)any Party fails to perform or duly perform any of its obligations hereunder (including but not limited to its relevant obligationsand undertakings under Articles 3 and 5 hereof). 26 if any Party proves upon Closing that any other Party has breached this Agreement, such Party may demand the breaching Party to fullyindemnify against its losses in accordance with the provisions of this Article 6.1. 6.2Special Indemnity. (a)Should the Purchasers suffer losses of any form due to the following matters, which take place before Closing or within theService Term of the Founders, the Founders and the Transferors shall jointly and severally indemnify the Purchasers, and if theGroup Companies suffer relevant loss due thereto, all losses shall be borne by the Founders and the Transferors, and the Foundersand the Transferors shall indemnify the Group Companies, and for the purpose of this Article, the Parties agree that if the mattergiving rise to the such indemnity takes place before the payment of the Overseas Consideration, the Purchasers may deduct theamount of indemnity from the Overseas Consideration: (i)Any loss to the Group Companies due to any dispute between the Company Parties and the Proposed Exiting Shareholderbased on any provision in any prior investment agreement or the SPA of Proposed Exiting Shareholder, or any disputebetween the Founders and the Proposed Exiting Shareholder; (ii)Unless having been known by the Purchasers or expected to be known by the Purchasers in connection with the InternalRestructuring, any loss to the Group Companies upon Closing due to the Internal Restructuring carried out by theCompany Parties for the completion of this Share Transfer Transaction; (iii)Outstanding taxes and surcharges due and payable from unreasonable transfer pricing between affiliated companies orbusiness and operation activities of the Operating Companies (Schedule I: Part 1: Operating Companies) before theClosing Date; (iv)Any loss caused to the Group Companies due to the departure of the Founders (including but not limited to the equitydispute, IPR dispute, dispute arising out of confidentiality and non-compete after the departure of the Founders, etc.), foravoidance of doubt, Founders under this Article shall only assume indemnity liability for losses caused by their owndeparture, and shall not be jointly and severally liable for losses caused by the departure of other Founders; (v)Any loss due to any non-compliance of the Operating Companies (Schedule I: Part 1: Operating Companies) existingbefore the Closing of this Share Transfer (including but not limited to loss caused by third party claim, punishmentgiven by competent authority, or otherwise); (vi)Loss caused to the Group Companies as a result any recovery or recoupment required by the competent taxation authoritydue to any taxation preferential policies enjoyed by the Operating Companies (Schedule I: Part 1: Operating Companies)before Closing, or as a result of any claim of breach of contract under any agreement concluded with the GovernmentalAuthority or the competent taxation department before Closing; (vii)Loss to the Group Companies due to the failure of the Operating Companies (Schedule I: Part 1: Operating Companies)to obtain the consent of the owner(s) of the premises before sublease; (viii)Any loss due to any existing non-compliance undisclosed to the Purchasers by any one of the Non-operating Companies(Schedule I: Part 2: Non-operating Companies) which has not carried out any operation since its incorporation to theClosing Date (including but not limited to loss caused by third party claim, punishment given by competent authority, orotherwise);27 (ix)Any loss caused to the Group Companies or the Purchasers due to any IPR dispute on the mobile games of “Taiji Panda”and “Hua Qian Gu” between Chengdu Skymoons Technology and Suzhou Snail Digital Technology Co., Ltd.; (x)Any loss due to the failure of the Operating Companies (Schedule I: Part 1: Operating Companies) to legally pay in fullthe social insurance contributions and housing provident fund contributions for all employees, including anysupplementary payment of the social insurance contributions and the housing provident fund contributions and any fineimposed by the competent authority; (xi)Any loss to the Group Companies or the Purchasers resulting from any IPR dispute due to infringement upon the thirdparty copyright by Tianjing Skymoons Technology’s operation of the game of Warm-blooded Elf King; (xii)Loss caused to the Group Companies due to any IPR infringement by any game developed, released or operated by theOperating Companies (Schedule I: Part 1: Operating Companies) before Closing; and (xiii)Any loss caused to the Group Companies or the Purchasers due to failure of the Transferors to fulfill their tax paymentobligations in connection with this Share Transfer according to the laws. Article 7 Effectiveness and Termination 7.1Effectiveness. This Agreement shall take effect after the boards of directors of the Purchasers approve this Share Transfer Transaction. 7.2Termination. This Agreement may be terminated under the following circumstances: (a)the Parties agree unanimously in writing to terminate this Agreement; (b)before the Closing Date, if any Party materially breaches its obligations hereunder, the non-breaching Party may notify thebreaching Party in writing to terminate this Agreement, and demand the breaching Party to compensate for its losses or damagesin accordance with the provisions hereof; or (c)the Purchasers terminate this Agreement under Article 5.1 hereof. If this Agreement is terminated pursuant to this Article 7.2, unless otherwise agreed herein, each Party shall have no rights or obligationshereunder; provided, however, that the rights and obligations of each Party accrued as of the date of termination (including the indemnityliability arising out of breach of this Agreement) shall not be affected by the termination of this Agreement. Article 8 Confidentiality and Non-disclosure 8.1Confidentiality. The existence, terms and conditions, and schedules and exhibits of this Agreement as well as all subsequent amendmentsand restatements of this Agreement (including the existence of this Agreement and its exhibits and such amendments and restatements)shall be deemed as Confidential Information, and except for circumstances set forth in Article 8.2 and Article 8.3 hereof or disclosure toa reasonable extent to their respective controlling shareholders, partners, directors, officers, accountants, legal or other advisors, withoutprior written consent of other Parties, no Party may not (and shall procure any employee of the company not to) disclose suchConfidential Information to any third party, provided that any Party may disclose relevant information of this Agreement in accordancewith the laws and regulations or the requirements of the competent authority.28 8.2Disclosure. The Parties may, upon Closing, make press release to disclose the investment in the Target Companies by the Purchasers;provided, however, that the press release shall not disclose the specific investment terms and special provisions hereof, and the final draftof the press release shall obtain prior written consent of other parties. 8.3Statutory Mandatory Disclosure Obligations. If the Company Parties have statutory mandatory obligations (including but not limited tounder applicable laws and regulations) or are required by the competent Governmental Authority to disclose any information relating tothe Purchasers, or the existence or any term or condition of this Agreement, the Party required to make disclosure shall (i) immediatelygive a written notice of such fact to other Parties, and at the request of other Parties, make its best efforts to obtain confidential treatmentfor such information required to be disclosed; (ii) make disclosure only to the extent required; and (iii) provide accurate details of anysuch disclosure to other Parties. Article 9 Applicable Laws and Dispute Resolution 9.1Applicable Laws. This Agreement shall be governed by Hong Kong laws. 9.2Dispute Resolution. Any dispute, controversy and claim arising out of or in connection with this Agreement shall be first resolved by theParties through friendly negotiation. Should the negotiation fails, either Party may submit such dispute to Hong Kong InternationalArbitration Centre (HKIAC) for arbitration in the language of Chinese in accordance with the arbitration rules of HKIAC then in force.The arbitration award shall be final and binding upon the Parties. The arbitration costs shall be borne by the losing Party. 9.3Continued Performance. During the arbitration proceeding, except for the obligation and matter relating to the dispute under arbitration,the relevant Parties shall continue performing their respective other obligations hereunder. Article 10 Miscellaneous 10.1Fees. The relevant intermediary fees incurred by the Purchasers due to this Share Transfer Transaction (including but not limited toattorney’s fee) shall be borne by the Target Companies; and other fees arising out of this Share Transfer Transaction shall be borne asagreed by the Purchasers and the Transferors. 10.2Binding Force and No Assignment. Except as otherwise explicitly provided in this Agreement and the agreement(s) related to this ShareTransfer, no Party may assign any of its rights or obligations hereunder without prior written consent of the other Parties. With respectto all assignments made under this Agreement and the agreement(s) related to this Share Transfer, this Agreement shall be binding uponthe successors of the Parties. 10.3Waiver. Failure or delay in exercising any right, power or privilege hereunder by a Party hereto shall not be deemed as waiver of suchright, power or privilege; and any single or partial waiver of the exercise of any right, power or privilege shall not prevent futureexercise of such right, power or privilege. 10.4Amendment. No supplement or amendment to this Agreement shall be effective unless made in a written document signed by the Parties. 10.5Severability. Where any provision hereof becomes invalid or unenforceable due to any reason (include without limitation, conflict withany mandatory provision of applicable laws), the validity of the remaining provisions shall not be affected. Upon negotiation by29 the Parties in good faith, such invalid or unenforceable provision may be replaced by a valid and enforceable provision closest to theoriginal intention of the Parities. 10.6Notice. Any notice, demand and other communication required herein shall be given in writing. If sent by personal delivery, the noticeshall be deemed served upon receipt; and if sent by registered mail or certified mail with postage prepaid and required receipt, the noticeshall be deemed served three (3) days upon posting. The notice shall be addressed to: If sent to the Company Parties:Address:F14, E5 Building, Tianfu Software Park, No.1366Tianfu Avenue, High-tech Zone, ChengduPostal Code:610041Tel:***Attn.:Yunpeng HEWith an electronic copy to the following email: heyunpeng@skymoons.com If sent to the Purchasers:Address:9F, iQIYI Innovation Building, Haidian North No.1Street, Haidian District, BeijingPostal Code:100080Tel:***Attn.:Yan WANGWith an electronic copy to the following email: wangyan@qiyi.com Upon a written notice given under this Article 10.6 to other Parties, one Party may change its notice address above. 10.7Entire Agreement. This Agreement constitutes all understanding of the Parties on the subject matter hereof and supersedes all priorletters of intent, agreements, undertakings, arrangements, communications, representations and/or warranties on the same matter, orallyor in writing, of the Parties or their principals, employees or representatives. In addition, for the purpose of AIC Change Registration,the Parties may separately sign a simple version of share transfer agreement according to the main terms and conditions hereof only forthe AIC Change Registration of the Share Transfer hereunder, and in case of any inconsistency between such share transfer agreementfor AIC Change Registration and this Agreement, this Agreement shall prevail. 10.8Language and Counterpart. This Agreement shall be made in Chinese in eleven copies, with the Purchasers holding two (2) copies, theTransferors holding seven (7) copies and the Target Companies holding two (2) copies. This Agreement may be signed by the Parties inseparate counterpart, and each counterpart so signed shall be deemed as an original instead of a duplicate regardless of how it isdelivered. All counterparts signed by the Parties shall constitute one signed agreement. 10.9Appendix. All shedules and exhibits hereto are integral parts of this Agreement. (Remainder of this page intentionally left blank; signature pages to follow)30 In Witness Whereof, the Parties have executed this Agreement or caused this Agreement to be executed by their respective duly authorizedrepresentatives as of the date first above written. Purchaser: Beijing iQIYI Technology Co., Ltd. (Seal)(Company seal: /s/ Beijing iQIYI Technology Co., Ltd.) By: /s/ Xiaohua GengAuthorized Signatory: Xiaohua GengTitle of Authorized Signatory: Legal Representative Signature Page In Witness Whereof, the Parties hereto have executed this Agreement or caused this Agreement to be executed by their respective duly authorizedrepresentatives as of the date first above written. Purchaser: iQIYI, Inc. By: /s/ Yu GongAuthorized Signatory: Yu GongTitle of Authorized Signatory: CEO and Director Signature Page In Witness Whereof, the Parties hereto have executed this Agreement or caused this Agreement to be executed by their respective duly authorizedrepresentatives as of the date first above written. Transferors: By: /s/ Yunpeng He Yunpeng HE By: /s/ Pu Zhang Pu ZHANG By: /s/ Xingyou Zhou Xingyou Zhou By: /s/ Wei Du Wei DU By: /s/ Kun Meng Kun MENG Skymoons (BVI) Group Limited By: /s/ Yunpeng HeAuthorized Signatory: Yunpeng HeTitle of Authorized Signatory: Director Signature Page In Witness Whereof, the Parties hereto have executed this Agreement or caused this Agreement to be executed by their respective duly authorizedrepresentatives as of the date first above written. Target Companies Chengdu Skymoons Digital Entertainment Co., Ltd. (Seal)(Company seal: /s/ Chengdu Skymoons Digital Entertainment Co., Ltd.) By: /s/ Yunpeng HeAuthorized Signatory: Yunpeng HeTitle of Authorized Signatory: Executive Director Skymoons Inc. By: /s/ Yunpeng HeAuthorized Signatory: Yunpeng HeTitle of Authorized Signatory: Director Signature PageExhibit 4.67 IQIYI, INC.ANDCITICORP INTERNATIONAL LIMITED,as TrusteeINDENTUREDated as of December 4, 20183.75% Convertible Senior Notes due 2023 TABLE OF CONTENTS PAGEARTICLE 1Definitions Section 1.01.Definitions1Section 1.02.References to Interest16ARTICLE 2Issue, Description, Execution, Registration and Exchange of NotesSection 2.01.Designation and Amount16Section 2.02.Form of Notes16Section 2.03.Date and Denomination of Notes; Payments of Interest and Defaulted Amounts17Section 2.04.Execution, Authentication and Delivery of Notes18Section 2.05.Exchange and Registration of Transfer of Notes; Restrictions on Transfer; Depositary19Section 2.06.Mutilated, Destroyed, Lost or Stolen Notes26Section 2.07.Temporary Notes27Section 2.08.Cancellation of Notes Paid, Converted, Etc28Section 2.09.CUSIP Numbers28Section 2.10.Additional Notes; Repurchases28Section 2.11.Appointment of Authenticating Agent29ARTICLE 3Satisfaction and DischargeSection 3.01.Satisfaction and Discharge29ARTICLE 4Particular Covenants of the CompanySection 4.01.Payment of Principal and Interest29Section 4.02.Maintenance of Office or Agency30Section 4.03.Appointments to Fill Vacancies in Trustee’s Office30Section 4.04.Provisions as to Paying Agent30Section 4.05.Existence32Section 4.06.Rule 144A Information Requirement and Annual Reports32Section 4.07.Additional Amounts34Section 4.08.Stay, Extension and Usury Laws36Section 4.09.Compliance Certificate; Statements as to Defaults36Section 4.10.Further Instruments and Acts36i ARTICLE 5Lists of Holders and Reports by the Company and the TrusteeSection 5.01.Lists of Holders37Section 5.02.Preservation and Disclosure of Lists37ARTICLE 6Defaults and RemediesSection 6.01.Events of Default37Section 6.02.Acceleration; Rescission and Annulment39Section 6.03.Additional Interest40Section 6.04.Payments of Notes on Default; Suit Therefor41Section 6.05.Application of Monies Collected by Trustee42Section 6.06.Proceedings by Holders43Section 6.07.Proceedings by Trustee44Section 6.08.Remedies Cumulative and Continuing44Section 6.09.Direction of Proceedings and Waiver of Defaults by Majority of Holders.45Section 6.10.Notice of Defaults and Events of Default45Section 6.11.Undertaking to Pay Costs46ARTICLE 7Concerning the TrusteeSection 7.01.Duties and Responsibilities of Trustee46Section 7.02.Reliance on Documents, Opinions, Etc.48Section 7.03.No Responsibility for Recitals, Etc.50Section 7.04.Trustee, Paying Agents, Conversion Agents, Bid Solicitation Agent or Note Registrar May Own Notes51Section 7.05.Monies and ADSs to Be Held in Trust51Section 7.06.Compensation and Expenses of Trustee.51Section 7.07.Officer’s Certificate as Evidence53Section 7.08.Eligibility of Trustee53Section 7.09.Resignation or Removal of Trustee53Section 7.10.Acceptance by Successor Trustee54Section 7.11.Succession by Merger, Etc.55Section 7.12.Trustee’s Application for Instructions from the Company55ARTICLE 8Concerning the HoldersSection 8.01.Action by Holders55Section 8.02.Proof of Execution by Holders56Section 8.03.Who Are Deemed Absolute Owners56Section 8.04.Company-Owned Notes Disregarded56Section 8.05.Revocation of Consents; Future Holders Bound57ii ARTICLE 9Holders’ MeetingsSection 9.01.Purpose of Meetings57Section 9.02.Call of Meetings by Trustee58Section 9.03.Call of Meetings by Company or Holders58Section 9.04.Qualifications for Voting58Section 9.05.Regulations58Section 9.06.Voting59Section 9.07.No Delay of Rights by Meeting59ARTICLE 10Supplemental IndenturesSection 10.01.Supplemental Indentures Without Consent of Holders60Section 10.02.Supplemental Indentures with Consent of Holders61Section 10.03.Effect of Supplemental Indentures62Section 10.04.Notation on Notes62Section 10.05.Evidence of Compliance of Supplemental Indenture to Be Furnished Trustee62ARTICLE 11Consolidation, Merger, Sale, Conveyance and LeaseSection 11.01.Company May Consolidate, Etc.62Section 11.02.Successor Corporation to Be Substituted64Section 11.03.Opinion of Counsel to Be Given to Trustee64ARTICLE 12Immunity of Incorporators, Stockholders, Officers and DirectorsSection 12.01.Indenture and Notes Solely Corporate Obligations65ARTICLE 13Intentionally OmittedARTICLE 14Conversion of NotesSection 14.01.Conversion Privilege65Section 14.02.Conversion Procedure; Settlement Upon Conversion68Section 14.03.Increased Conversion Rate Applicable to Certain Notes Surrendered in Connection with Make-WholeFundamental Changes72Section 14.04.Adjustment of Conversion Rate75Section 14.05.Adjustments of Prices85Section 14.06.Class A Ordinary Shares to Be Fully Paid85Section 14.07.Effect of Recapitalizations, Reclassifications and Changes of the Class A Ordinary Shares85Section 14.08.Certain Covenants87iii Section 14.09.Responsibility of Trustee87Section 14.10.Notice to Holders Prior to Certain Actions88Section 14.11.Stockholder Rights Plans89Section 14.12.Limit on Issuance of ADSs Upon Conversion89Section 14.13.Termination of Depositary Receipt Program89Section 14.14.Exchange In Lieu Of Conversion90ARTICLE 15Repurchase of Notes at Option of HoldersSection 15.01.Repurchase at Option of Holders90Section 15.02.Repurchase at Option of Holders Upon a Fundamental Change92Section 15.03.Withdrawal of Repurchase Notice or Fundamental Change Repurchase Notice95Section 15.04.Deposit of Repurchase Price or Fundamental Change Repurchase Price96Section 15.05.Covenant to Comply with Applicable Laws Upon Repurchase of Notes96ARTICLE 16Optional RedemptionSection 16.01.Optional Redemption for Changes in the Tax Law of the Relevant Taxing Jurisdiction97ARTICLE 17Miscellaneous ProvisionsSection 17.01.Provisions Binding on Company’s Successors99Section 17.02.Official Acts by Successor Corporation99Section 17.03.Addresses for Notices, Etc.99Section 17.04.Governing Law; Jurisdiction100Section 17.05.Submission to Jurisdiction; Service of Process100Section 17.06.Evidence of Compliance with Conditions Precedent; Certificates and Opinions of Counsel to Trustee101Section 17.07.Legal Holidays101Section 17.08.No Security Interest Created102Section 17.09.Benefits of Indenture102Section 17.10.Table of Contents, Headings, Etc.102Section 17.11.Execution in Counterparts.102Section 17.12.Severability102Section 17.13.Waiver of Jury Trial102Section 17.14.Force Majeure102Section 17.15.Calculations102Section 17.16.USA PATRIOT Act103 EXHIBITExhibit AForm of NoteA-1 iv INDENTURE dated as of December 4, 2018 between IQIYI, INC., a Cayman Islands exempted company, as issuer (the“Company,” as more fully set forth in Section 1.01) and CITICORP INTERNATIONAL LIMITED, a private company limited byshares incorporated in Hong Kong, as trustee (the “Trustee,” as more fully set forth in Section 1.01).W I T N E S S E T H:WHEREAS, for its lawful corporate purposes, the Company has duly authorized the issuance of its 3.75% ConvertibleSenior Notes due 2023 (the “Notes”), initially in an aggregate principal amount not to exceed US$750,000,000, and in order toprovide the terms and conditions upon which the Notes are to be authenticated, issued and delivered, the Company has duly authorizedthe execution and delivery of this Indenture; andWHEREAS, the Form of Note, the certificate of authentication to be borne by each Note, the Form of Notice ofConversion, the Form of Fundamental Change Repurchase Notice, the Form of Repurchase Notice and the Form of Assignment andTransfer to be borne by the Notes are to be substantially in the forms hereinafter provided; andWHEREAS, all acts and things necessary to make the Notes, when executed by the Company and authenticated anddelivered by the Trustee, as in this Indenture provided, the valid, binding and legal obligations of the Company, and this Indenture avalid agreement according to its terms, have been done and performed, and the execution of this Indenture and the issuance hereunderof the Notes have in all respects been duly authorized.NOW, THEREFORE, THIS INDENTURE WITNESSETH:That in order to declare the terms and conditions upon which the Notes are, and are to be, authenticated, issued anddelivered, and in consideration of the premises and of the purchase and acceptance of the Notes by the Holders thereof, the Companycovenants and agrees with the Trustee for the equal and proportionate benefit of the respective Holders from time to time of the Notes(except as otherwise provided below), as follows:ARTICLE 1Definitions Section 1.01. Definitions. The terms defined in this Section 1.01 (except as herein otherwise expressly provided or unlessthe context otherwise requires) for all purposes of this Indenture and of any indenture supplemental hereto shall have the respectivemeanings specified in this Section 1.01. The words “herein,” “hereof,” “hereunder,” and words of similar import refer to this Indentureas a whole and not to any particular Article, Section or other subdivision. The terms defined in this Article include the plural as well asthe singular.“Additional ADSs” shall have the meaning specified in Section 14.03(a).“Additional Amounts” shall have the meaning specified in Section 4.07(a). “Additional Interest” means all amounts, if any, payable pursuant to Section 4.06(d), Section 4.06(e) and Section 6.03, asapplicable.“ADS” means an American Depositary Share, issued pursuant to the Deposit Agreement, representing seven Class AOrdinary Shares of the Company as of the date of this Indenture, and deposited with the ADS Custodian.“ADS Custodian” means JPMorgan Chase Bank, N.A., with respect to the ADSs delivered pursuant to the DepositAgreement, or any successor entity thereto.“ADS Depositary” means JPMorgan Chase Bank, N.A., as depositary for the ADSs, or any successor entity thereto.“ADS Price” shall have the meaning specified in Section 14.03(c).“Affiliate” of any specified Person means any other Person directly or indirectly controlling or controlled by or under director indirect common control with such specified Person. For the purposes of this definition, “control,” when used with respect to anyspecified Person means the power to direct or cause the direction of the management and policies of such Person, directly or indirectly,whether through the ownership of voting securities, by contract or otherwise; and the terms “controlling” and “controlled” havemeanings correlative to the foregoing. Notwithstanding anything to the contrary herein, the determination of whether one Person is an“Affiliate” of another Person for purposes of this Indenture shall be made based on the facts at the time such determination is made orrequired to be made, as the case may be, hereunder.“Agent Parties” shall have the meaning specified in Section 7.02(l).“Agents” means the Paying Agent, the Transfer Agent, the Note Registrar, the Conversion Agent and the Bid SolicitationAgent, in each case, unless the Company is acting in such capacity.“Applicable PRC Rate” means (i) in the case of deduction or withholding of PRC income tax, 10%, (ii) in the case ofdeduction or withholding of PRC value added tax (including any related local levies), 6.72%, or (iii) in the case of deduction orwithholding of both PRC income tax and PRC value added tax (including any related local levies), 16.72%.“Authenticating Agent” shall have the meaning specified in Section 2.11.“Bid Solicitation Agent” means the Company or any Person appointed by the Company to solicit bids for the Trading Pricein accordance with Section 14.01(b)(i). The Company shall initially act as the Bid Solicitation Agent.“Board of Directors” means the board of directors of the Company or a committee of such board duly authorized to act forit hereunder.2 “Board Resolution” means a copy of a resolution certified by the Secretary or an Assistant Secretary of the Company tohave been duly adopted by the Board of Directors, and to be in full force and effect on the date of such certification, and delivered tothe Trustee.“Business Day” means, with respect to any Note, each Monday, Tuesday, Wednesday, Thursday and Friday that is not aday on which banking institutions in the State of New York, the Cayman Islands or, in the case of a payment under the Indenture,place of payment are authorized or obligated by law or executive order to close.“Capital Stock” means, for any entity, any and all shares, interests, rights to purchase, warrants, options, participations orother equivalents of or interests in (however designated) stock issued by that entity.“Cash Settlement” shall have the meaning specified in Section 14.02(a).“Change in Law” shall have the meaning specified in clause (e) of the definition of “Fundamental Change” below.“Change in Tax Law” shall have the meaning specified in Section 16.01(b).“Class A Ordinary Shares” means the Class A ordinary shares of the Company, par value US$0.00001 per share, at thedate of this Indenture, subject to Section 14.07.“Class B Ordinary Shares” means the Class B ordinary shares of the Company, par value US$0.00001 per share, at thedate of this Indenture, subject to Section 14.07.“Clause A Distribution” shall have the meaning specified in Section 14.04(c).“Clause B Distribution” shall have the meaning specified in Section 14.04(c).“Clause C Distribution” shall have the meaning specified in Section 14.04(c).“close of business” means 5:00 p.m. (New York City time).“Code” means the U.S. Internal Revenue Code of 1986, as amended.“Combination Settlement” shall have the meaning specified in Section 14.02(a).“Commission” means the U.S. Securities and Exchange Commission.“Common Equity” of any Person means Capital Stock of such Person that is generally entitled (a) to vote in the election ofdirectors of such Person or (b) if such Person is not a corporation, to vote or otherwise participate in the selection of the governingbody, partners, managers or others that will control the management or policies of such Person.“Company” shall have the meaning specified in the first paragraph of this Indenture, and subject to the provisions of Article11, shall include its successors and assigns.3 “Company Group” shall have the meaning specified in clause (e) of the definition of “Fundamental Change” below.“Company Notice” shall have the meaning specified in Section 15.01(a).“Company Order” means a written order of the Company, signed by an Officer and delivered to the Trustee.“Conversion Agent” means Citibank, N.A., the conversion agent with respect to the Notes appointed pursuant to a PayingAgent, Transfer Agent, Conversion Agent and Registrar Appointment Letter dated as of the date of this Indenture and, subject to theprovisions of such Paying Agent, Transfer Agent, Conversion Agent and Registrar Appointment Letter, shall also include anysuccessor conversion agent.“Conversion Consideration” shall have the meaning specified in Section 14.14(a).“Conversion Date” shall have the meaning specified in Section 14.02(c).“Conversion Obligation” shall have the meaning specified in Section 14.01(a).“Conversion Price” means as of any time, US$1,000, divided by the Conversion Rate as of such time.“Conversion Rate” shall have the meaning specified in Section 14.01(a).“Corporate Trust Office” means the designated office of the Trustee at which at any time this Indenture shall beadministered, which office at the date hereof is located at 39/F, Champion Tower, 3 Garden Road, Central, Hong Kong, Attention:Agency and Trust, Facsimile: + 852 2323 0279, or such other address as the Trustee may designate from time to time by notice to theHolders and the Company, or the designated corporate trust office of any successor trustee (or such other address as such successortrustee may designate from time to time by notice to the Holders and the Company).4 “Daily Conversion Value” means, for each of the 40 consecutive Trading Days during the Observation Period, 2.5% of theproduct of (a) the Conversion Rate on such Trading Day and (b) the Daily VWAP for such Trading Day.“Daily Measurement Value” means the Specified Dollar Amount (if any), divided by 40.“Daily Settlement Amount,” for each of the 40 consecutive Trading Days during the Observation Period, shall consist of:(a)cash in an amount equal to the lesser of (i) the Daily Measurement Value and (ii) the Daily Conversion Value onsuch Trading Day; and(b)if the Daily Conversion Value on such Trading Day exceeds the Daily Measurement Value, a number of ADSsequal to (i) the difference between the Daily Conversion Value and the Daily Measurement Value, divided by (ii) the DailyVWAP for such Trading Day.“Daily VWAP” means, for each of the 40 consecutive Trading Days during the relevant Observation Period, the per ADSvolume-weighted average price as displayed under the heading “Bloomberg VWAP” on Bloomberg page “IQ AQR” (or itsequivalent successor if such page is not available) in respect of the period from the scheduled open of trading until the scheduled closeof trading of the primary trading session on such Trading Day (or if such volume-weighted average price is unavailable, the marketvalue of one ADS on such Trading Day determined, using a volume-weighted average method, by a nationally recognizedindependent investment banking firm retained for this purpose by the Company). The “Daily VWAP” shall be determined withoutregard to after-hours trading or any other trading outside of the regular trading session trading hours.“Default” means any event that is, or after notice or passage of time, or both, would be, an Event of Default.“Defaulted Amounts” means any amounts on any Note (including, without limitation, the Redemption Price, theFundamental Change Repurchase Price, the Repurchase Price, principal and interest) that are payable but are not punctually paid orduly provided for.“delivered” means, with respect to any notice to be delivered, given or mailed to a Holder pursuant to this Indenture, notice(x) given to the Depositary (or its designee) pursuant to the standing instructions from the Depositary or its designee, including byelectronic mail in accordance with accepted practices or procedures at the Depositary (in the case of a Global Note) or (y) mailed tosuch Holder by first class mail, postage prepaid, at its address as it appears on the Note Register, in each case in accordance withSection 17.03. Notice so “delivered” shall be deemed to include any notice to be “mailed” or “given,” as applicable, under thisIndenture.“Deposit Agreement” means the Deposit Agreement, dated as of March 28, 2018, among the Company, the ADSDepositary, and the holders and owners from time to time of the ADSs issued thereunder, delivered thereunder or, if amended orsupplemented as provided therein, as so amended or supplemented.5 “Depositary” means, with respect to each Global Note, the Person specified in Section 2.05(c) as the Depositary withrespect to such Notes, until a successor shall have been appointed and become such pursuant to the applicable provisions of thisIndenture, and thereafter, “Depositary” shall mean or include such successor.“Designated Financial Institution” shall have the meaning specified in Section 14.14(a).“Distributed Property” shall have the meaning specified in Section 14.04(c).“DTC” means The Depository Trust Company, a New York corporation.“Effective Date” shall have the meaning specified in Section 14.03(c), except that, as used in Section 14.04 and Section 14.05, “Effective Date”means the first date on which ADSs trade on the applicable exchange or in the applicable market, regular way, reflecting the relevant share split or sharecombination, as applicable.“Event of Default” shall have the meaning specified in Section 6.01.“Ex-Dividend Date” means the first date on which the ADSs trade on the applicable exchange or in the applicable market,regular way, without the right to receive the issuance, dividend or distribution in question, from the Company or, if applicable, from theseller of the ADSs on such exchange or market (in the form of due bills or otherwise) as determined by such exchange or market.“Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgatedthereunder.“Exchange Election” shall have the meaning specified in Section 14.14(a).“Expiring Rights” means any rights, options or warrants to purchase Class A Ordinary Shares or ADSs that expire on orprior to the Maturity Date.“FATCA” shall have the meaning specified in Section 4.07(a)(i)(D).“Form of Assignment and Transfer” shall mean the “Form of Assignment and Transfer” attached as Attachment 4 to theForm of Note attached hereto as Exhibit A.“Form of Note” shall mean the “Form of Note” attached hereto as Exhibit A.“Form of Fundamental Change Repurchase Notice” shall mean the “Form of Fundamental Change Repurchase Notice”attached as Attachment 2 to the Form of Note attached hereto as Exhibit A.“Form of Notice of Conversion” shall mean the “Form of Notice of Conversion” attached as Attachment 1 to the Form ofNote attached hereto as Exhibit A.6 “Form of Repurchase Notice” shall mean the “Form of Repurchase Notice” attached as Attachment 3 to the Form of Noteattached hereto as Exhibit A.“Fundamental Change” shall be deemed to have occurred at the time after the Notes are originally issued if any of thefollowing occurs:(a)except as described in clause (b) below, (A) a “person” or “group” within the meaning of Section 13(d) of theExchange Act, other than the Company, its Subsidiaries, the employee benefit plans of the Company and its Subsidiariesand any Permitted Holder, files a Schedule TO or any schedule, form or report under the Exchange Act disclosing that suchperson or group has become the direct or indirect “beneficial owner,” as defined in Rule 13d-3 under the Exchange Act, ofthe Company’s ordinary share capital (including ordinary share capital held in the form of ADSs) representing more than50% of the voting power of the Company’s ordinary share capital or (B) a “person” or “group” within the meaning ofSection 13(d) of the Exchange Act files a Schedule TO or any schedule, form or report under the Exchange Act disclosingthat such person or group has become the direct or indirect “beneficial owner,” as defined in Rule 13d-3 under the ExchangeAct, of more than 50% of the Company’s then outstanding Class A Ordinary Shares (including Class A Ordinary Sharesheld in the form of ADSs); provided, however, that for purposes of clause (B), in calculating the beneficial ownershippercentage of the Class A Ordinary Shares held by any Permitted Holder, any Class A Ordinary Shares (including Class AOrdinary Shares held in the form of ADSs) issued or issuable on conversion of Class B Ordinary Shares, or conversion,exchange or exercise of other securities, in any such case beneficially owned directly or indirectly by any Permitted Holderon the date hereof or issued or issuable by the Company to any Permitted Holder after the date hereof pursuant to rightsattached to, or a dividend or other distribution on, any such Class B Ordinary Shares or other securities so owned on the datehereof (or any Class A Ordinary Shares into which they may convert or be exchanged or exercised) shall be excluded fromboth the numerator and denominator;(b)the consummation of (A) any recapitalization, reclassification or change of the Class A Ordinary Shares or theADSs (other than changes resulting from a subdivision or combination) as a result of which the Class A Ordinary Shares orthe ADSs would be converted into, or exchanged for, stock, other securities, other property or assets; (B) any shareexchange, consolidation or merger of the Company or any similar transaction pursuant to which the Class A OrdinaryShares or the ADSs will be converted into cash, securities or other property; or (C) any sale, lease or other transfer in onetransaction or a series of transactions of all or substantially all of the consolidated assets of the Company and its Subsidiariesand consolidated affiliated entities, taken as a whole, to any Person other than one of the Company’s Subsidiaries orconsolidated affiliated entities; provided, however, that a transaction described in clause (B) in which the holders of allclasses of the Company’s ordinary share capital immediately prior to such transaction own, directly or indirectly, more than50% of all classes of Common Equity of the continuing or surviving corporation or transferee or the parent thereofimmediately after such transaction in substantially the same proportions vis-à-vis each other as such ownership immediatelyprior to such transaction shall not be a Fundamental Change pursuant to this clause (b);7 (c)the shareholders of the Company approve any plan or proposal for the liquidation or dissolution of the Company;(d)the ADSs (or Class A Ordinary Shares or other Common Equity or American Depositary Shares in respect ofReference Property) cease to be listed or quoted on any of The NASDAQ Global Select Market, The NASDAQ GlobalMarket or The New York Stock Exchange, (or any of their respective successors) and none of the ADSs, Class A OrdinaryShares, other Common Equity and American Depositary Shares in respect of Reference Property is listed or quoted on oneof The NASDAQ Global Select Market, The NASDAQ Global Market or The New York Stock Exchange (or any of theirrespective successors) within one Trading Day of such cessation; or(e)any change in or amendment to the laws, regulations and rules of the PRC or the official interpretation or officialapplication thereof (a “Change in Law”) that results in (x) the Company, its subsidiaries and its consolidated affiliatedentities (collectively, the “Company Group”) (as in existence immediately subsequent to such Change in Law), as a whole,being legally prohibited from operating substantially all of the business operations conducted by the Company Group (as inexistence immediately prior to such Change in Law) as of the last date of the period described in the Company’sconsolidated financial statements for the most recent fiscal quarter and (y) the Company being unable to continue to derivesubstantially all of the economic benefits from the business operations conducted by the Company Group (as in existenceimmediately prior to such Change in Law) in the same manner as reflected in the Company’s consolidated financialstatements for the most recent fiscal quarter;provided, however, that a transaction or transactions described in clause (a) or (b) above shall not constitute a Fundamental Change, ifat least 90% of the consideration received or to be received by holders of the ADSs, excluding cash payments for fractional ADSs andcash payments made pursuant to dissenters’ appraisal rights, in connection with such transaction or transactions consists of shares ofCommon Equity or ADSs in respect of Common Equity that are listed or quoted on any of The NASDAQ Global Select Market, TheNASDAQ Global Market or The New York Stock Exchange (or any of their respective successors) or will be so listed or quotedwhen issued or exchanged in connection with such transaction or transactions and as a result of such transaction or transactions suchconsideration, excluding cash payments for fractional ADSs, becomes Reference Property for the Notes.“Fundamental Change Company Notice” shall have the meaning specified in Section 15.02(c).“Fundamental Change Repurchase Date” shall have the meaning specified in Section 15.02(a).“Fundamental Change Repurchase Notice” shall have the meaning specified in Section 15.02(b)(i).“Fundamental Change Repurchase Price” shall have the meaning specified in Section 15.02(a).8 “Global Note” shall have the meaning specified in Section 2.05(b).“Holder,” as applied to any Note, or other similar terms, shall mean any Person in whose name at the time a particular Noteis registered on the Note Register.“Indenture” means this instrument as originally executed or, if amended or supplemented as herein provided, as soamended or supplemented.“Interest Payment Date” means each June 1 and December 1 of each year, beginning on June 1, 2019.“Last Reported Sale Price” of the ADSs on any date means the closing sale price per ADS (or if no closing sale price isreported, the average of the bid and ask prices or, if more than one in either case, the average of the average bid and the average askprices) on that date as reported in composite transactions for the principal U.S. national or regional securities exchange on which theADSs are traded. If the ADSs are not listed for trading on a U.S. national or regional securities exchange on the relevant date, the“Last Reported Sale Price” shall be the last quoted bid price for the ADSs in the over-the-counter market on the relevant date asreported by OTC Markets Group Inc. or a similar organization. If the ADSs are not so quoted, the “Last Reported Sale Price” shallbe the average of the mid-point of the last bid and ask prices for the ADSs on the relevant date from each of at least three nationallyrecognized independent investment banking firms selected by the Company for this purpose. The “Last Reported Sale Price” shall bedetermined without regard to after-hours trading or any other trading outside of regular trading session hours.“Make-Whole Fundamental Change” means any transaction or event described in clause (a), (b), (d) or (e) of thedefinition of Fundamental Change (determined after giving effect to any exceptions to or exclusions from such definition, including inthe proviso immediately succeeding clause (e) of the definition thereof, but without regard to the proviso in clause (b) of the definitionthereof).“Market Disruption Event” means, for the purposes of determining amounts due upon conversion (a) a failure by theprimary U.S. national or regional securities exchange or market on which the ADSs are listed or admitted for trading to open fortrading during its regular trading session or (b) the occurrence or existence prior to 1:00 p.m., New York City time, on any ScheduledTrading Day for the ADSs for more than one half-hour period in the aggregate during regular trading hours of any suspension orlimitation imposed on trading (by reason of movements in price exceeding limits permitted by the relevant stock exchange orotherwise) in the ADSs or in any options contracts or futures contracts relating to the ADSs.“Maturity Date” means December 1, 2023.“Measurement Period” shall have the meaning specified in Section 14.01(b)(i).“Merger Event” shall have the meaning specified in Section 14.07(a).9 “Note” or “Notes” shall have the meaning specified in the first paragraph of the recitals of this Indenture.“Note Register” shall have the meaning specified in Section 2.05(a).“Note Registrar” shall have the meaning specified in Section 2.05(a).“Notes Fungibility Date” means the date, if any, following the Resale Restriction Termination Date on which all of theRule 144A Notes and all of the Regulation S Notes are no longer Restricted Securities, do not bear the restrictive legend required bySection 2.05(c), are fungible for U.S. securities law purposes and are assigned an identical, unrestricted CUSIP number.“Notice of Conversion” shall have the meaning specified in Section 14.02(b).“Observation Period” with respect to any Note surrendered for conversion means: (i) subject to clause (ii), if the relevantConversion Date occurs prior to June 1, 2023, the 40 consecutive Trading Day period beginning on, and including, the secondTrading Day immediately succeeding such Conversion Date; (ii) if the relevant Conversion Date occurs on or after the date of theCompany’s issuance of a Redemption Notice with respect to the Notes pursuant to Section 16.01 and prior to the relevant RedemptionDate, the 40 consecutive Trading Days beginning on, and including, the 41st Scheduled Trading Day immediately preceding suchRedemption Date; and (iii) subject to clause (ii), if the relevant Conversion Date occurs on or after June 1, 2023, the 40 consecutiveTrading Days beginning on, and including, the 41st Scheduled Trading Day immediately preceding the Maturity Date.“Offering Memorandum” means the preliminary offering memorandum dated November 28, 2018, as supplemented by thepricing term sheet dated November 29, 2018, relating to the offering and sale of the Notes.“Officer” means, with respect to the Company, the Chairman, the President, the Chief Executive Officer, the ChiefFinancial Officer, the Treasurer, the Secretary, or any Vice President (in each case, whether or not such person is designated by anumber or numbers or word or words added before or after the title of such person).“Officer’s Certificate,” when used with respect to the Company, means a certificate that is delivered to the Trustee and thatis signed by an Officer of the Company. Each such certificate shall include the statements provided for in Section 17.06 if and to theextent required by the provisions of such Section. The Officer giving an Officer’s Certificate pursuant to Section 4.09 shall be theprincipal executive, financial or accounting officer of the Company.“open of business” means 9:00 a.m. (New York City time).“Opinion of Counsel” means an opinion in writing signed by legal counsel, who may be an employee of or counsel to theCompany, or other counsel who is reasonably acceptable to the Trustee, that is delivered to the Trustee, which opinion may containcustomary exceptions and qualifications as to the matters set forth therein. Each such opinion shall include the statements provided forin Section 17.06 if and to the extent required by the provisions of such Section 17.06.10 “Optional Redemption” shall have the meaning specified in Section 16.01.“Ordinary Shares” means the Class A Ordinary Shares and the Class B Ordinary Shares.“outstanding,” when used with reference to Notes, shall, subject to the provisions of Section 8.04, mean, as of anyparticular time, all Notes authenticated and delivered by the Trustee under this Indenture, except:(a)Notes theretofore canceled by the Trustee or accepted by the Trustee for cancellation;(b)Notes, or portions thereof, that have become due and payable and in respect of which monies in thenecessary amount shall have been deposited with the Trustee or with any Paying Agent (other than the Company) or shallhave been set aside and segregated in trust by the Company (if the Company shall act as its own Paying Agent);(c)Notes that have been paid pursuant to Section 2.06 or Notes in lieu of which, or in substitution for which,other Notes shall have been authenticated and delivered pursuant to the terms of Section 2.06 unless proof satisfactory to theTrustee is presented that any such Notes are held by protected purchasers in due course;(d)Notes converted pursuant to Article 14 and required to be cancelled pursuant to Section 2.08;(e)Notes redeemed pursuant to Article 16; and(f)Notes repurchased by the Company pursuant to the third sentence of Section 2.10.“Paying Agent” means Citibank, N.A., the paying agent with respect to the Notes appointed pursuant to a Paying Agent,Transfer Agent, Conversion Agent and Registrar Appointment Letter dated as of the date of this Indenture and, subject to theprovisions of such Paying Agent, Transfer Agent, Conversion Agent and Registrar Appointment Letter, shall also include anysuccessor paying agent.“Paying Agent Office” means the designated office of the Paying Agent at which at any time this Indenture shall beadministered, which office at the date hereof is located at 388 Greenwich Street, 14th Floor, New York, New York 10013, USA,Attention: Agency and Trust, Facsimile: +1 201 258 3567, or such other address as the Paying Agent may designate from time to timeby notice to the Holders and the Company, or the designated office of any successor paying agent (or such other address as suchsuccessor paying agent may designate from time to time by notice to the Holders and the Company).“Permitted Holder” means (i) any holder or “beneficial owner,” as defined in Rule 13d-3 under the Exchange Act, of theClass B Ordinary Shares as of the date hereof and permitted transferees of such holder or beneficial owner under the terms of the ClassB Ordinary Shares as of the date hereof and (ii) any “group” within the meaning of Section 13(d) of the Exchange Act consisting ofone or more Permitted Holders.11 “Person” means an individual, a corporation, a limited liability company, an association, a partnership, a joint venture, ajoint stock company, a trust, an unincorporated organization or a government or an agency or a political subdivision thereof.“Physical Notes” means permanent certificated Notes in registered form issued in minimum denominations of US$1,000principal amount and integral multiples of US$1,000 in excess thereof.“Physical Settlement” shall have the meaning specified in Section 14.02(a).“PRC” means the People’s Republic of China, excluding, for the purpose of this Indenture only, Taiwan, Hong Kong, andMacau.“Predecessor Note” of any particular Note means every previous Note evidencing all or a portion of the same debt as thatevidenced by such particular Note; and, for the purposes of this definition, any Note authenticated and delivered under Section 2.06 inlieu of or in exchange for a mutilated, lost, destroyed or stolen Note shall be deemed to evidence the same debt as the mutilated, lost,destroyed or stolen Note that it replaces.“Record Date” means, with respect to any dividend, distribution or other transaction or event in which the holders of theClass A Ordinary Shares (directly or in the form of ADSs) (or other applicable security) have the right to receive any cash, securities orother property or in which the Class A Ordinary Shares (directly or in the form of ADSs) (or such other security) are exchanged for orconverted into any combination of cash, securities or other property, the date fixed for determination of security holders entitled toreceive such cash, securities or other property (whether such date is fixed by the Board of Directors, statute, contract or otherwise).“Redemption Date” shall have the meaning specified in Section 16.01(b).“Redemption Notice” shall have the meaning specified in specified in Section 16.01(b).“Redemption Price” shall have the meaning specified in Section 16.01(b).“Redemption Reference Date” shall have the meaning specified in Section 14.03(g).“Redemption Reference Price” shall have the meaning specified in Section 14.03(g).“Reference Property” shall have the meaning specified in Section 14.07(a).“Regular Record Date,” with respect to any Interest Payment Date, shall mean the May 15 or November 15 (whether ornot such day is a Business Day) immediately preceding the applicable June 1 or December 1 Interest Payment Date, respectively.“Regulation S” means Regulation S under the Securities Act or any successor to such regulation.12 “Regulation S Notes” means the Notes initially offered and sold outside the United States pursuant to Regulation S.“Relevant Jurisdiction” shall have the meaning specified in Section 4.07(a).“Relevant Taxing Jurisdiction” shall have the meaning specified in Section 4.07(a).“Repurchase Date” shall have the meaning specified in Section 15.01(a).“Repurchase Expiration Time” shall have the meaning specified in Section 15.01(a).“Repurchase Notice” shall have the meaning specified in Section 15.01(a).“Repurchase Price” shall have the meaning specified in Section 15.01(a).“Resale Restriction Termination Date” shall have the meaning specified in Section 2.05(c).“Responsible Officer” means, when used with respect to the Trustee, any officer within the corporate trust department ofthe Trustee, including any vice president, assistant vice president, assistant secretary, assistant treasurer, trust officer or any other officerof the Trustee who customarily performs functions similar to those performed by the Persons who at the time shall be such officers,respectively, or to whom any corporate trust matter relating to this Indenture is referred because of such Person’s knowledge of andfamiliarity with the particular subject and who, in each case, shall have direct responsibility for the administration of this Indenture.“Restricted Securities” shall have the meaning specified in Section 2.05(c).“Rule 144” means Rule 144 as promulgated under the Securities Act.“Rule 144A” means Rule 144A as promulgated under the Securities Act.“Rule 144A Notes” means the notes initially offered and sold pursuant to Rule 144A.“Scheduled Trading Day” means a day that is scheduled to be a Trading Day on the principal U.S. national or regionalsecurities exchange or market on which the ADSs are listed or admitted for trading. If the ADSs are not so listed or admitted fortrading, “Scheduled Trading Day” means a Business Day.“Securities Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.“Settlement Amount” has the meaning specified in Section 14.02(a)(iv).13 “Settlement Method” means, with respect to any conversion of Notes, Physical Settlement, Cash Settlement orCombination Settlement, as elected (or deemed to have been elected) by the Company.“Settlement Notice” has the meaning specified in Section 14.02(a)(iii).“Significant Subsidiary” means a Subsidiary of the Company that meets the definition of “significant subsidiary” in Article1, Rule 1-02 of Regulation S-X under the Exchange Act. Each of the Company’s consolidated affiliated entities will be deemed to be a“subsidiary” for the purposes of the definition of “significant subsidiary” in Article 1, Rule 1-02 of Regulation S-X.“Specified Dollar Amount” means the maximum cash amount per US$1,000 principal amount of Notes to be receivedupon conversion as specified in the Settlement Notice related to any converted Notes (or deemed specified pursuant to Section 14.02(a)(iii)).“Spin-Off” shall have the meaning specified in Section 14.04(c).“Subsidiary” means, with respect to any Person, any corporation, association, partnership or other business entity of whichmore than 50% of the total voting power of shares of Capital Stock or other interests (including partnership interests) entitled (withoutregard to the occurrence of any contingency) to vote in the election of directors, managers, general partners or trustees thereof is at thetime owned or controlled, directly or indirectly, by (i) such Person; (ii) such Person and one or more Subsidiaries of such Person; or(iii) one or more Subsidiaries of such Person. For the avoidance of doubt, the term “Subsidiary” or “Subsidiaries” should include theCompany’s consolidated affiliated entities, including its variable interest entities and their Subsidiaries.“Successor Company” shall have the meaning specified in Section 11.01(a).14 “Trading Day” means a day on which (i) trading in the ADSs (or other security for which a closing sale price must bedetermined) generally occurs on The NASDAQ Global Market or, if the ADSs (or such other security) are not then listed on TheNASDAQ Global Market, on the principal other U.S. national or regional securities exchange on which the ADSs (or such othersecurity) are then listed or, if the ADSs (or such other security) are not then listed on a U.S. national or regional securities exchange, onthe principal other market on which the ADSs (or such other security) are then traded and (ii) a Last Reported Sale Price for the ADSs(or closing sale price for such other security) is available on such securities exchange or market; provided that, if the ADSs (or suchother security) are not so listed or traded, “Trading Day” means a Business Day; and provided, further, that for purposes ofdetermining amounts due upon conversion only, “Trading Day” means a day on which (x) there is no Market Disruption Event and(y) trading in the ADSs generally occurs on The NASDAQ Global Market or, if the ADSs are not then listed on The NASDAQGlobal Market, on the principal other U.S. national or regional securities exchange on which the ADSs are then listed or, if the ADSsare not then listed on a U.S. national or regional securities exchange, on the principal other market on which the ADSs are then listedor admitted for trading, except that if the ADSs are not so listed or admitted for trading, “Trading Day” means a Business Day.“Trading Price” means, with respect to the Notes and any date of determination, the average of the secondary market bidquotations obtained by the Bid Solicitation Agent for US$1,000,000 principal amount of Notes at approximately 3:30 p.m., New YorkCity time, on such determination date from three independent nationally recognized securities dealers the Company selects for thispurpose; provided that if three such bids cannot reasonably be obtained by the Bid Solicitation Agent but two such bids are obtained,then the average of the two bids shall be used, and if only one such bid can reasonably be obtained by the Bid Solicitation Agent, thatone bid shall be used. If the Bid Solicitation Agent cannot reasonably obtain at least one bid for US$1,000,000 principal amount ofNotes from a nationally recognized securities dealer on any determination date, then the Trading Price per US$1,000 principal amountof Notes on such determination date shall be deemed to be less than 98% of the product of the Last Reported Sale Price of the ADSsand the Conversion Rate.“transfer” shall, as used in Section 2.05(c) and Section 2.05(d), have the meaning specified in Section 2.05(c).“Transfer Agent” means Citibank, N.A., the transfer agent with respect to the Notes appointed pursuant to a Paying Agent,Transfer Agent, Conversion Agent and Registrar Appointment Letter dated as of the date of this Indenture and, subject to theprovisions of such Paying Agent, Transfer Agent, Conversion Agent and Registrar Appointment Letter, shall also include anysuccessor transfer agent.“Trigger Event” shall have the meaning specified in Section 14.04(c).“Trust Indenture Act” means the Trust Indenture Act of 1939, as amended, as it was in force at the date of execution ofthis Indenture; provided, however, that in the event the Trust Indenture Act of 1939 is amended after the date hereof, the term “TrustIndenture Act” shall mean, to the extent required by such amendment, the Trust Indenture Act of 1939, as so amended.15 “Trustee” means the Person named as the “Trustee” in the first paragraph of this Indenture until a successor trustee shallhave become such pursuant to the applicable provisions of this Indenture, and thereafter “Trustee” shall mean or include each Personwho is then a Trustee hereunder.“unit of Reference Property” shall have the meaning specified in Section 14.07(a).“Valuation Period” shall have the meaning specified in Section 14.04(c).Section 1.02. References to Interest. Unless the context otherwise requires, any reference to interest on, or in respect of, anyNote in this Indenture shall be deemed to include Additional Interest if, in such context, Additional Interest is, was or would be payablepursuant to any of Section 4.06(d), Section 4.06(e) and Section 6.03. Unless the context otherwise requires, any express mention ofAdditional Interest in any provision hereof shall not be construed as excluding Additional Interest in those provisions hereof wheresuch express mention is not made.ARTICLE 2Issue, Description, Execution, Registration and Exchange of NotesSection 2.01. Designation and Amount. The Notes shall be designated as the “3.75% Convertible Senior Notes due 2023.”The aggregate principal amount of Notes that may be authenticated and delivered under this Indenture is initially limited toUS$750,000,000, subject to Section 2.10 and except for Notes authenticated and delivered upon registration or transfer of, or inexchange for, or in lieu of other Notes pursuant to Section 2.05, Section 2.06, Section 2.07, Section 10.04, Section 14.02 and Section15.04.Section 2.02. Form of Notes. The Notes and the Trustee’s certificate of authentication to be borne by such Notes shall besubstantially in the respective forms set forth in Exhibit A, the terms and provisions of which shall constitute, and are hereby expresslyincorporated in and made a part of this Indenture. To the extent applicable, the Company and the Trustee, by their execution anddelivery of this Indenture, expressly agree to such terms and provisions and to be bound thereby.Any Global Note may be endorsed with or have incorporated in the text thereof such legends or recitals or changes notinconsistent with the provisions of this Indenture as may be required by the Depositary, or as may be required to comply with anyapplicable law or any regulation thereunder or with the rules and regulations of any securities exchange or automated quotation systemupon which the Notes may be listed or traded or designated for issuance or to conform with any usage with respect thereto, or toindicate any special limitations or restrictions to which any particular Notes are subject.Any of the Notes may have such letters, numbers or other marks of identification and such notations, legends orendorsements as the Officer executing the same may approve (execution thereof to be conclusive evidence of such approval) and as arenot inconsistent with the provisions of this Indenture, or as may be required to comply with any law or with any rule or regulationmade pursuant thereto or with any rule or regulation of any securities exchange or automated quotation system on which the Notesmay be listed or designated for issuance, or to conform to usage or to indicate any special limitations or restrictions to which anyparticular Notes are subject.16 Each Global Note shall represent such principal amount of the outstanding Notes as shall be specified therein and shallprovide that it shall represent the aggregate principal amount of outstanding Notes from time to time endorsed thereon and that theaggregate principal amount of outstanding Notes represented thereby may from time to time be increased or reduced to reflectredemptions, repurchases, cancellations, conversions, transfers or exchanges permitted hereby. Any endorsement of a Global Note toreflect the amount of any increase or decrease in the amount of outstanding Notes represented thereby shall be made by the Trustee orthe Note Registrar, at the direction of the Trustee in such manner and upon instructions given by the Holder of such Notes inaccordance with this Indenture. Payment of principal (including the Redemption Price, the Repurchase Price and the FundamentalChange Repurchase Price, if applicable) of, and accrued and unpaid interest on, a Global Note shall be made to the Holder of suchNote on the date of payment, unless a record date or other means of determining Holders eligible to receive payment is provided forherein.Section 2.03. Date and Denomination of Notes; Payments of Interest and Defaulted Amounts. (a) The Notes shall beissuable in registered form without coupons in minimum denominations of US$1,000 principal amount and integral multiples ofUS$1,000 in excess thereof. Each Note shall be dated the date of its authentication and shall bear interest from the date specified onthe face of such Note. Accrued interest on the Notes shall be computed on the basis of a 360-day year composed of twelve 30-daymonths and, for partial months, on the basis of actual days elapsed over a 30-day month. (b)The Person in whose name any Note (or its Predecessor Note) is registered on the Note Register at the close ofbusiness on any Regular Record Date with respect to any Interest Payment Date shall be entitled to receive the interest payable on suchInterest Payment Date. Interest shall be payable at the office or agency of the Company maintained by the Company for such purposesin the contiguous United States, which shall initially be the Paying Agent Office. The Company shall pay, or cause the Paying Agentto pay (to the extent funded by the Company), interest (i) on any Physical Notes to Holders holding Physical Notes by wire transfer inimmediately available funds to the account within the United States specified by the Holder or (ii) on any Global Note by wire transferof immediately available funds to the account of the Depositary or its nominee. (c)Any Defaulted Amounts shall forthwith cease to be payable to the Holder on the relevant payment date but shall accrueinterest per annum at the rate per annum borne by the Notes plus one percent, subject to the enforceability thereof under applicablelaw, from, and including, such relevant payment date, and such Defaulted Amounts together with such interest thereon shall be paid bythe Company, at its election in each case, as provided in clause (i) or (ii) below:(i)The Company may elect to make payment of any Defaulted Amounts to the Persons in whose namesthe Notes (or their respective Predecessor Notes) are registered at the close of business on a special record date for thepayment of such Defaulted Amounts, which shall be fixed in the following manner. The Company shall notify the Trusteein writing of the amount of the Defaulted Amounts proposed to be paid on each Note and the date of the proposed payment(which shall be not less than 25 days after the17 receipt by the Trustee of such notice, unless the Trustee in its sole discretion shall consent to an earlier date), and at the sametime the Company shall deposit with the Trustee an amount of money equal to the aggregate amount to be paid in respect ofsuch Defaulted Amounts or shall make arrangements satisfactory to the Trustee for such deposit on or prior to the date of theproposed payment, such money when deposited to be held in trust for the benefit of the Persons entitled to such DefaultedAmounts as in this clause provided. Thereupon the Company shall fix a special record date for the payment of suchDefaulted Amounts which shall be not more than 15 days and not less than 10 days prior to the date of the proposedpayment, and not less than 10 days after the receipt by the Trustee of the notice of the proposed payment. The Companyshall promptly notify the Trustee and Holders of the proposed payment of such Defaulted Amounts and the special recorddate therefor at its address as it appears in the Note Register or by electronic means to the Depositary in the case of GlobalNotes, not less than 10 days prior to such special record date. Notice of the proposed payment of such Defaulted Amountsand the special record date therefor having been so delivered, such Defaulted Amounts shall be paid to the Persons in whosenames the Notes (or their respective Predecessor Notes) are registered at the close of business on such special record dateand shall no longer be payable pursuant to the following clause (ii) of this Section 2.03(c). The Trustee shall have noresponsibility whatsoever for the calculation of any Defaulted Amounts.(ii)The Company may make payment of any Defaulted Amounts in any other lawful manner notinconsistent with the requirements of any securities exchange or automated quotation system on which the Notes may belisted or designated for issuance, and upon such notice as may be required by such exchange or automated quotation system,if, after written notice given by the Company to the Trustee of the proposed payment pursuant to this clause, such manner ofpayment shall be deemed practicable by the Trustee.Section 2.04. Execution, Authentication and Delivery of Notes. The Notes shall be signed in the name and on behalf of theCompany by the manual or facsimile signature of any of its Chief Executive Officer, President, Chief Financial Officer, Treasurer,Secretary or any of its Executive or Senior Vice Presidents. Typographical and other minor errors or defects in any signature shall notaffect the validity or enforceability of any Note which has been duly authenticated and delivered by the Trustee.At any time and from time to time after the execution and delivery of this Indenture, the Company may deliver Notesexecuted by the Company to the Trustee for authentication, together with a Company Order for the authentication and delivery of suchNotes, and the Trustee in accordance with such Company Order shall authenticate and deliver such Notes, without any further actionby the Company hereunder; provided that the Trustee shall be entitled to receive an Officer’s Certificate and an Opinion of Counselwith respect to the issuance, authentication and delivery of such Notes.18 The Company Order shall specify the amount of Notes to be authenticated (including the initial amount of Rule 144A Notesand the initial amount of Regulation S Notes) the applicable rate at which interest will accrue on such Notes, the date on which theoriginal issuance of such Notes is to be authenticated, the date from which interest will begin to accrue, the date or dates on whichinterest on such Notes will be payable and the date on which the principal of such Notes will be payable and other terms relating tosuch Notes. The Trustee shall thereupon authenticate and deliver said Notes to or upon the written order of the Company (as set forthin such Company Order).Only such Notes as shall bear thereon a certificate of authentication substantially in the form set forth on the form of Noteattached as Exhibit A hereto, executed manually by an authorized officer of the Trustee, shall be entitled to the benefits of thisIndenture or be valid or obligatory for any purpose. Such certificate by the Trustee upon any Note executed by the Company shall beconclusive evidence that the Note so authenticated has been duly authenticated and delivered hereunder and that the Holder is entitledto the benefits of this Indenture.In case any Officer of the Company who shall have signed any of the Notes shall cease to be such Officer before the Notesso signed shall have been authenticated and delivered by the Trustee, or disposed of by the Company, such Notes nevertheless may beauthenticated and delivered or disposed of as though the Person who signed such Notes had not ceased to be such Officer of theCompany; and any Note may be signed on behalf of the Company by such Persons as, at the actual date of the execution of such Note,shall be the Officers of the Company, although at the date of the execution of this Indenture any such Person was not such an Officer.Section 2.05. Exchange and Registration of Transfer of Notes; Restrictions on Transfer; Depositary. (a) The Companyshall cause to be kept at the Paying Agent Office a register (the register maintained in such office or in any other office or agency of theCompany designated pursuant to Section 4.02, the “Note Register”) in which, subject to such reasonable regulations as it mayprescribe, the Company shall provide for the registration of Notes and of transfers of Notes. Such register shall be in written form or inany form capable of being converted into written form within a reasonable period of time. Citibank, N.A. is hereby initially appointedthe “Note Registrar” for the purpose of registering Notes and transfers of Notes as herein provided. The Company may appoint oneor more co-Note Registrars in accordance with Section 4.02.Prior to the Notes Fungibility Date, upon surrender for registration of transfer of any Rule 144A Note or Regulation S Note,as the case may be, to the Note Registrar or any co-Note Registrar, and satisfaction of the requirements for such transfer set forth in thisSection 2.05, the Company shall execute, and the Trustee shall authenticate and deliver, in the name of the designated transferee ortransferees, one or more new Rule 144A Notes or Regulation S Notes, as the case may be, of any authorized denominations and of alike aggregate principal amount and bearing such restrictive legends as may be required by this Indenture. Following the NotesFungibility Date, upon surrender for registration of transfer of any Note to the Note Registrar or any co-Note Registrar, and satisfactionof the requirements for such transfer set forth in this Section 2.05, the Company shall execute, and the Trustee shall authenticate anddeliver, in the name of the designated transferee or transferees, one or more new Notes of any authorized denominations and of a likeaggregate principal amount and not bearing the restrictive legends required by Section 2.05(c).19 Prior to the Notes Fungibility Date, Rule 144A Notes and Regulation S Notes, as the case may be, may be exchanged forother Rule 144A Notes or Regulation S Notes, as the case may be, of any authorized denominations and of a like aggregate principalamount, upon surrender of the Rule 144A Notes or Regulation S Notes, as the case may be, to be exchanged at any such office oragency maintained by the Company pursuant to Section 4.02. Whenever any Rule 144A Notes or Regulation S Notes, as the case maybe, are so surrendered for exchange, the Company shall execute, and the Trustee shall authenticate and deliver, the Rule 144A Notesor Regulation S Notes, as the case may be, that the Holder making the exchange is entitled to receive, bearing registration numbers notcontemporaneously outstanding. Following the Notes Fungibility Date, Notes may be exchanged for other Notes of any authorizeddenominations and of a like aggregate principal amount but not bearing the restrictive legend required by Section 2.05(c), uponsurrender of the Notes to be exchanged at any such office or agency maintained by the Company pursuant to Section 4.02. Wheneverany Notes are so surrendered for exchange, the Company shall execute, and the Trustee shall authenticate and deliver, the Notes thatthe Holder making the exchange is entitled to receive, bearing registration numbers not contemporaneously outstanding.All Notes presented or surrendered for registration of transfer or for exchange, repurchase or conversion shall (if so requiredby the Company, the Trustee, the Note Registrar or any co-Note Registrar) be duly endorsed, or be accompanied by a writteninstrument or instruments of transfer in form satisfactory to the Company and duly executed, by the Holder thereof or its attorney-in-fact duly authorized in writing.No service charge shall be imposed by the Company, the Transfer Agent, the ADS Depositary, the Note Registrar, any co-Note Registrar or the Paying Agent for any exchange or registration of transfer of Notes, but the Company may require a Holder topay a sum sufficient to cover any documentary, stamp or similar issue or transfer tax required in connection therewith as a result of thename of the Holder of new Notes issued upon such exchange or registration of transfer being different from the name of the Holder ofthe old Notes surrendered for exchange or registration of transfer. The Company shall pay the ADS Depositary’s fees for issuance ofthe ADSs.None of the Company, the Trustee, the Note Registrar or any co-Note Registrar shall be required to exchange or register atransfer of (i) any Notes surrendered for conversion or, if a portion of any Note is surrendered for conversion, such portion thereofsurrendered for conversion, (ii) any Notes, or a portion of any Note, surrendered for repurchase (and not withdrawn) in accordancewith Article 15 or (iii) any Notes selected for redemption in accordance with Article 16 or (iv) any Notes between a Regular RecordDate and corresponding Interest Payment Date.All Notes issued upon any registration of transfer or exchange of Notes in accordance with this Indenture shall be the validobligations of the Company, evidencing the same debt, and entitled to the same benefits under this Indenture as the Notes surrenderedupon such registration of transfer or exchange.20 (b) So long as the Notes are eligible for book-entry settlement with the Depositary, unless otherwise required by law,subject to the fourth paragraph from the end of Section 2.05(c) all Notes shall be represented by one or more Notes in global form(each, a “Global Note”) registered in the name of the Depositary or the nominee of the Depositary. The transfer and exchange ofbeneficial interests in a Global Note that does not involve the issuance of a Physical Note shall be effected through the Depositary inaccordance with this Indenture (including the restrictions on transfer set forth herein) and the applicable procedures of the Depositarytherefor. Prior to the Notes Fungibility Date, the Rule 144A Notes shall be represented by one or more Global Notes and theRegulation S Notes shall be represented by one or more separate Global Notes. Following the Notes Fungibility Date, the Rule 144ANotes and the Regulation S Notes may be represented by one or more of the same Global Notes.(c) Every Note that bears or is required under this Section 2.05(c) to bear the legend set forth in this Section 2.05(c)(together with any ADSs (including the Class A Ordinary Shares represented thereby) delivered upon conversion of the Notes that isrequired to bear the legend set forth in Section 2.05(d), collectively, the “Restricted Securities”) shall be subject to the restrictions ontransfer set forth in this Section 2.05(c) (including the legend set forth below), unless such restrictions on transfer shall be eliminated orotherwise waived by written consent of the Company, and the Holder of each such Restricted Security, by such Holder’s acceptancethereof, agrees to be bound by all such restrictions on transfer. As used in this Section 2.05(c) and Section 2.05(d), the term “transfer”encompasses any sale, pledge, transfer or other disposition whatsoever of any Restricted Security.Until the date (the “Resale Restriction Termination Date”) that is the later of (1) the date that is one year after the last dateof original issuance of the Notes, or such shorter period of time as permitted by Rule 144 or any successor provision thereto, and (2)such later date, if any, as may be required by applicable law, any certificate evidencing such Note (and all securities issued in exchangetherefor or substitution thereof, other than ADSs (including the Class A Ordinary Shares represented thereby) issued upon conversionthereof, which shall bear the legend set forth in Section 2.05(d), if applicable) shall bear a legend in substantially the following form(unless such Notes have been transferred pursuant to a registration statement that has become or been declared effective under theSecurities Act and that continues to be effective at the time of such transfer, or pursuant to the exemption from registration provided byRule 144 or any similar provision then in force under the Securities Act, or unless otherwise agreed by the Company in writing, withnotice thereof to the Trustee):THIS SECURITY, THE AMERICAN DEPOSITARY SHARES DELIVERABLE UPON CONVERSION OF THISSECURITY, IF ANY, AND THE CLASS A ORDINARY SHARES REPRESENTED THEREBY HAVE NOT BEENREGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND MAY NOTBE OFFERED, SOLD, PLEDGED OR OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH THEFOLLOWING SENTENCE. BY ITS ACQUISITION HEREOF OR OF A BENEFICIAL INTEREST HEREIN, THEACQUIRER:21 (1)REPRESENTS THAT IT AND ANY ACCOUNT FOR WHICH IT IS ACTING IS (A) A “QUALIFIEDINSTITUTIONAL BUYER” (WITHIN THE MEANING OF RULE 144A UNDER THE SECURITIES ACT) OR (B)LOCATED OUTSIDE THE UNITED STATES AND IS NOT A U.S. PERSON (WITHIN THE MEANING OF REGULATIONS UNDER THE SECURITIES ACT) AND THAT IT EXERCISES SOLE INVESTMENT DISCRETION WITH RESPECT TOEACH SUCH ACCOUNT AND THAT IT AND ANY SUCH ACCOUNT IS NOT AN AFFILIATE OF IQIYI, INC. (THE“COMPANY”), AND(2)AGREES FOR THE BENEFIT OF THE COMPANY THAT IT WILL NOT OFFER, SELL, PLEDGE OROTHERWISE TRANSFER THIS SECURITY OR ANY BENEFICIAL INTEREST HEREIN PRIOR TO THE DATE THAT ISTHE LATER OF (X) ONE YEAR AFTER THE LAST ORIGINAL ISSUE DATE HEREOF OR SUCH SHORTER PERIODOF TIME AS PERMITTED BY RULE 144 UNDER THE SECURITIES ACT OR ANY SUCCESSOR PROVISIONTHERETO AND (Y) SUCH LATER DATE, IF ANY, AS MAY BE REQUIRED BY APPLICABLE LAW, EXCEPT:(A)TO THE COMPANY OR ANY SUBSIDIARY THEREOF, OR(B)PURSUANT TO A REGISTRATION STATEMENT WHICH HAS BECOME EFFECTIVE UNDER THESECURITIES ACT, OR(C)TO A QUALIFIED INSTITUTIONAL BUYER IN COMPLIANCE WITH RULE 144A UNDER THESECURITIES ACT, OR(D)TO A NON-U.S. PERSON OUTSIDE THE UNITED STATES IN ACCORDANCE WITH REGULATION SUNDER THE SECURITIES ACT, OR(E)PURSUANT TO AN EXEMPTION FROM REGISTRATION PROVIDED BY RULE 144 UNDER THESECURITIES ACT (IF AVAILABLE).PRIOR TO THE REGISTRATION OF ANY TRANSFER IN ACCORDANCE WITH (2)(E) ABOVE, THECOMPANY, THE DEPOSITARY AND THE TRUSTEE RESERVE THE RIGHT TO REQUIRE THE DELIVERY OF SUCHLEGAL OPINIONS, CERTIFICATIONS OR OTHER EVIDENCE AS MAY REASONABLY BE REQUIRED IN ORDER TODETERMINE THAT THE PROPOSED TRANSFER IS BEING MADE IN COMPLIANCE WITH THE SECURITIES ACTAND APPLICABLE STATE SECURITIES LAWS. NO REPRESENTATION IS MADE AS TO THE AVAILABILITY OFANY EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.NO AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THE COMPANY ORPERSON THAT HAS BEEN AN AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THECOMPANY DURING THE THREE IMMEDIATELY PRECEDING MONTHS MAY PURCHASE, OTHERWISE ACQUIREOR OWN THIS NOTE OR A BENEFICIAL INTEREST HEREIN.22 No transfer of any Note prior to the Resale Restriction Termination Date will be registered by the Note Registrar unless theapplicable box on the Form of Assignment and Transfer has been checked.Any Note (or security issued in exchange or substitution therefor) as to which such restrictions on transfer shall have expiredin accordance with their terms may, upon surrender of such Note for exchange to the Note Registrar in accordance with the provisionsof this Section 2.05, be exchanged for a new Note or Notes, of like tenor and aggregate principal amount, which shall not bear therestrictive legend required by this Section 2.05(c) and shall not be assigned a restricted CUSIP number. The Company shall be entitledto instruct the Trustee in writing to so surrender any Global Note as to which such restrictions on transfer shall have expired inaccordance with their terms for exchange, and, upon such instruction, the Trustee shall so surrender such Global Note for exchange;and any new Global Note so exchanged therefor shall not bear the restrictive legend specified in this Section 2.05(c) and shall not beassigned a restricted CUSIP number. The Company shall promptly notify the Trustee in writing upon the occurrence of the ResaleRestriction Termination Date and after a registration statement, if any, with respect to the Notes or the ADSs (including the Class AOrdinary Shares represented thereby) issued upon conversion of the Notes has been declared effective under the Securities Act. Anyexchange pursuant to the foregoing paragraph shall be in accordance with the applicable procedures of the Depositary.Notwithstanding any other provisions of this Indenture (other than the provisions set forth in this Section 2.05(c)), a GlobalNote may not be transferred as a whole or in part except (i) by the Depositary to a nominee of the Depositary or by a nominee of theDepositary to the Depositary or another nominee of the Depositary or by the Depositary or any such nominee to a successorDepositary or a nominee of such successor Depositary and (ii) for exchange of a Global Note or a portion thereof for one or morePhysical Notes in accordance with the second immediately succeeding paragraph.The Depositary shall be a clearing agency registered under the Exchange Act. The Company initially appoints TheDepository Trust Company to act as Depositary with respect to each Global Note. Initially, each Global Note shall be issued to theDepositary, registered in the name of Cede & Co., as the nominee of the Depositary, and deposited with the Trustee as custodian forCede & Co.If (i) the Depositary notifies the Company at any time that the Depositary is unwilling or unable to continue as depositary forthe Global Notes and a successor depositary is not appointed within 90 days, (ii) the Depositary ceases to be registered as a clearingagency under the Exchange Act and a successor depositary is not appointed within 90 days or (iii) an Event of Default with respect tothe Notes has occurred and is continuing and, subject to the Depositary’s applicable procedures, a beneficial owner of any Noterequests that its beneficial interest therein be issued as a Physical Note, the Company shall execute, and the Trustee, upon receipt of anOfficer’s Certificate and a Company Order for the authentication and delivery of Notes, shall authenticate and deliver (x) in the case ofclause (iii), a Physical Note to such beneficial owner in a principal amount equal to the principal amount of such Note corresponding tosuch beneficial owner’s beneficial interest and (y) in the case of clause (i) or (ii), Physical Notes to each beneficial owner of the relatedGlobal Notes (or a portion thereof) in an aggregate principal amount equal to the aggregate principal amount of such Global Notes inexchange for such Global Notes, and upon delivery of the Global Notes to the Trustee such Global Notes shall be canceled.23 Physical Notes issued in exchange for all or a part of the Global Note pursuant to this Section 2.05(c) shall be registered insuch names and in such authorized denominations as the Depositary, pursuant to instructions from its direct or indirect participants orotherwise, or, in the case of clause (iii) of the immediately preceding paragraph, the relevant beneficial owner, shall instruct theTrustee. Upon execution and authentication, the Trustee shall deliver such Physical Notes to the Persons in whose names suchPhysical Notes are so registered.At such time as all interests in a Global Note have been converted, canceled, repurchased, redeemed or transferred, suchGlobal Note shall be, upon receipt thereof, canceled by the Trustee in accordance with standing procedures and existing instructions ofthe Depositary. At any time prior to such cancellation, if any interest in a Global Note is exchanged for Physical Notes, converted,canceled, repurchased, redeemed or transferred to a transferee who receives Physical Notes therefor or any Physical Note is exchangedor transferred for part of such Global Note, the principal amount of such Global Note shall, in accordance with the standing proceduresand existing instructions of the Depositary, be appropriately reduced or increased, as the case may be, and an endorsement shall bemade on such Global Note, by the Trustee, to reflect such reduction or increase.None of the Company, the Trustee, any agent of the Company or any agent of the Trustee shall have any responsibility orliability for the payment of amounts to beneficial holders, any aspect of the records relating to or payments made on account ofbeneficial ownership interests of a Global Note or maintaining, supervising or reviewing any records relating to such beneficialownership interests.(d)Until the Resale Restriction Termination Date, any certificate representing ADSs (including the Class A OrdinaryShares represented thereby) issued upon conversion of such Note shall bear a legend in substantially the following form (unless theNote or such ADSs (including the Class A Ordinary Shares represented thereby) has been transferred pursuant to a registrationstatement that has become or been declared effective under the Securities Act and that continues to be effective at the time of suchtransfer, or pursuant to the exemption from registration provided by Rule 144 or any similar provision then in force under the SecuritiesAct, or such ADS or the Class A Ordinary Shares represented thereby have been issued upon conversion of Notes that have beentransferred pursuant to a registration statement that has become or been declared effective under the Securities Act and that continues tobe effective at the time of such transfer, or pursuant to the exemption from registration provided by Rule 144 or any similar provisionthen in force under the Securities Act, or unless otherwise agreed by the Company with written notice thereof to the Trustee and theADS Depositary):THE CLASS A ORDINARY SHARES (“SHARES”) REPRESENTED BY THE AMERICAN DEPOSITARYSHARES (THE “ADSs”) EVIDENCED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, THE ADSs AND THE SHARES MAY NOTBE OFFERED, SOLD, PLEDGED OR OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH THEFOLLOWING SENTENCE. BY ITS ACQUISITION OF ADSs OR OF A BENEFICIAL INTEREST THEREIN, THEACQUIRER:24 (1)REPRESENTS THAT IT AND ANY ACCOUNT FOR WHICH IT IS ACTING IS (A) A “QUALIFIEDINSTITUTIONAL BUYER” (WITHIN THE MEANING OF RULE 144A UNDER THE SECURITIES ACT) OR (B)LOCATED OUTSIDE THE UNITED STATES AND IS NOT A U.S. PERSON (WITHIN THE MEANING OFREGULATION S UNDER THE SECURITIES ACT) AND THAT IT EXERCISES SOLE INVESTMENTDISCRETION WITH RESPECT TO EACH SUCH ACCOUNT AND THAT IT AND ANY SUCH ACCOUNT ISNOT AN AFFILIATE OF IQIYI, INC. (THE “COMPANY”), AND (2)AGREES FOR THE BENEFIT OF THE COMPANY AND THE DEPOSITARY THAT IT WILL NOT OFFER,SELL, PLEDGE OR OTHERWISE TRANSFER THE ADSs OR THE SHARES OR ANY BENEFICIAL INTERESTHEREIN PRIOR TO THE DATE THAT IS THE LATER OF (X) ONE YEAR AFTER THE LAST ORIGINALISSUE DATE HEREOF OR SUCH SHORTER PERIOD OF TIME AS PERMITTED BY RULE 144 UNDER THESECURITIES ACT OR ANY SUCCESSOR PROVISION THERETO AND (Y) SUCH LATER DATE, IF ANY, ASMAY BE REQUIRED BY APPLICABLE LAW, EXCEPT: (A)TO THE COMPANY OR ANY SUBSIDIARY THEREOF, OR (B)PURSUANT TO A REGISTRATION STATEMENT WHICH HAS BECOME EFFECTIVE UNDER THESECURITIES ACT, OR (C)TO A QUALIFIED INSTITUTIONAL BUYER IN COMPLIANCE WITH RULE 144A UNDER THESECURITIES ACT, OR (D)TO A NON-U.S. PERSON OUTSIDE THE UNITED STATES IN ACCORDANCE WITH REGULATION SUNDER THE SECURITIES ACT, OR (E)PURSUANT TO AN EXEMPTION FROM REGISTRATION PROVIDED BY RULE 144 UNDER THESECURITIES ACT (IF AVAILABLE).PRIOR TO THE REGISTRATION OF ANY TRANSFER IN ACCORDANCE WITH (2)(E) ABOVE, THECOMPANY, THE DEPOSITARY AND THE TRUSTEE RESERVE THE RIGHT TO REQUIRE THE DELIVERY OF SUCHLEGAL OPINIONS, CERTIFICATIONS OR OTHER EVIDENCE AS MAY REASONABLY BE REQUIRED IN ORDER TODETERMINE THAT THE PROPOSED TRANSFER IS BEING MADE IN COMPLIANCE WITH THE SECURITIES ACTAND APPLICABLE STATE SECURITIES LAWS. NO REPRESENTATION IS MADE AS TO THE AVAILABILITY OFANY EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.NO AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THE COMPANY ORPERSON THAT HAS BEEN AN AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THECOMPANY DURING THE THREE IMMEDIATELY PRECEDING MONTHS MAY PURCHASE, OTHERWISE ACQUIREOR OWN THE ADSs OR A BENEFICIAL INTEREST THEREIN.25 Any such ADSs as to which such restrictions on transfer shall have expired in accordance with their terms may, uponsurrender of the certificates representing such ADSs for exchange in accordance with the procedures of the ADS Depositary, beexchanged for a new certificate or certificates for a like aggregate number of ADSs, which shall not bear the restrictive legend requiredby this Section 2.05(d).(e)Any Note or ADS delivered upon the conversion or exchange of any Note that is repurchased or owned by anyAffiliate of the Company may not be resold by such Affiliate unless registered under the Securities Act or resold pursuant to anexemption from, or in a transaction not subject to, the registration requirements of the Securities Act in a transaction that results in suchNote or ADS, as the case may be, no longer being a “restricted security” (as defined under Rule 144). The Company shall cause anyNote that is repurchased or owned by it to be surrendered to the Paying Agent for cancellation in accordance with Section 2.08.(f)The Trustee shall have no obligation or duty to monitor, determine or inquire as to compliance with any securities lawsor restrictions on transfer imposed under this Indenture or under applicable law with respect to any transfer of any interest in any Note(including any transfers between or among Depositary participants or beneficial owners of interests in any Global Note) other than torequire delivery of such certificates and other documentation or evidence as are expressly required by, and to do so if and whenexpressly required by the terms of, this Indenture, and to examine the same to determine substantial compliance as to form with theexpress requirements hereof.(g)Neither the Trustee nor any agent shall have any responsibility or liability for any actions taken or not taken by theDepositary.Section 2.06. Mutilated, Destroyed, Lost or Stolen Notes. In case any Note shall become mutilated or be destroyed, lost orstolen, the Company in its discretion may execute, and upon its written request the Trustee shall authenticate and deliver, a new Note,bearing a registration number not contemporaneously outstanding, in exchange and substitution for the mutilated Note, or in lieu of andin substitution for the Note so destroyed, lost or stolen. In every case the applicant for a substituted Note shall furnish to the Companyand to the Trustee such security, pre-funding and/or indemnity as may be required by them to save each of them harmless from anyloss, liability, cost or expense caused by or connected with such substitution, and, in every case of destruction, loss or theft, theapplicant shall also furnish to the Company and to the Trustee evidence to their satisfaction of the destruction, loss or theft of such Noteand of the ownership thereof.The Trustee may authenticate any such substituted Note and deliver the same upon the receipt of such security, pre-fundingand/or indemnity as the Trustee and the Company may require. No service charge shall be imposed by the Company, the TransferAgent, the ADS Depositary, the Note Registrar, any co-Note Registrar or the Paying Agent upon the issuance of any substitute Note,but the Company may require a Holder to pay a sum sufficient to cover any documentary, stamp or similar issue or transfer taxrequired in connection therewith as a result of the name of the Holder of the new substitute Note being different from the name of theHolder of26 the old Note that became mutilated or was destroyed, lost or stolen. In case any Note that has matured or is about to mature or hasbeen surrendered for required repurchase or is about to be converted in accordance with Article 14 shall become mutilated or bedestroyed, lost or stolen, the Company may, in its sole discretion, instead of issuing a substitute Note, pay or authorize the payment ofor convert or authorize the conversion of the same (without surrender thereof except in the case of a mutilated Note), as the case maybe, if the applicant for such payment or conversion shall furnish to the Company and to the Trustee such security, pre-funding and/orindemnity as may be required by them to save each of them harmless for any loss, liability, cost or expense caused by or connectedwith such substitution, and, in every case of destruction, loss or theft, evidence satisfactory to the Company, and the Trustee evidenceof their satisfaction of the destruction, loss or theft of such Note and of the ownership thereof.Every substitute Note issued pursuant to the provisions of this Section 2.06 by virtue of the fact that any Note is destroyed,lost or stolen shall constitute an additional contractual obligation of the Company, whether or not the destroyed, lost or stolen Noteshall be found at any time, and shall be entitled to all the benefits of (but shall be subject to all the limitations set forth in) this Indentureequally and proportionately with any and all other Notes duly issued hereunder. To the extent permitted by law, all Notes shall be heldand owned upon the express condition that the foregoing provisions are exclusive with respect to the replacement, payment,redemption, conversion or repurchase of mutilated, destroyed, lost or stolen Notes and shall preclude any and all other rights orremedies notwithstanding any law or statute existing or hereafter enacted to the contrary with respect to the replacement, payment,redemption, conversion or repurchase of negotiable instruments or other securities without their surrender.Section 2.07. Temporary Notes. Pending the preparation of Physical Notes, the Company may execute and the Trusteeshall, upon written request of the Company, authenticate and deliver temporary Notes (printed or lithographed). Temporary Notesshall be issuable in any authorized denomination, and substantially in the form of the Physical Notes but with such omissions,insertions and variations as may be appropriate for temporary Notes, all as may be determined by the Company. Every such temporaryNote shall be executed by the Company and authenticated by the Trustee upon the same conditions and in substantially the samemanner, and with the same effect, as the Physical Notes. Without unreasonable delay, the Company shall execute and deliver to theTrustee Physical Notes (other than any Global Note) and thereupon any or all temporary Notes (other than any Global Note) may besurrendered in exchange therefor, at each office or agency maintained by the Company pursuant to Section 4.02 and the Trustee shallauthenticate and deliver in exchange for such temporary Notes an equal aggregate principal amount of Physical Notes. Such exchangeshall be made by the Company at its own expense and without any charge therefor. Until so exchanged, the temporary Notes shall inall respects be entitled to the same benefits and subject to the same limitations under this Indenture as Physical Notes authenticated anddelivered hereunder.27 Section 2.08. Cancellation of Notes Paid, Converted, Etc. The Company shall cause all Notes surrendered for the purposeof payment, repurchase, redemption, registration of transfer or exchange or conversion, if surrendered to any Person other than theTrustee (including any of the Company’s agents, Subsidiaries, consolidated affiliated entities or Affiliates), to be delivered andsurrendered to the Trustee for cancellation. All Notes delivered to the Trustee shall be canceled promptly by it, and except for Notessurrendered for transfer or exchange, no Notes shall be authenticated in exchange thereof except as expressly permitted by any of theprovisions of this Indenture. The Trustee shall dispose of canceled Notes in accordance with its customary procedures and, after suchdisposition, shall deliver a certificate of such cancellation and disposition to the Company, at the Company’s written request in aCompany Order. Section 2.09. CUSIP Numbers. The Company in issuing the Notes may use “CUSIP” numbers (if then generally in use),and, if so, the Trustee shall use “CUSIP” numbers in all notices issued to Holders as a convenience to such Holders; provided that anysuch notice may state that no representation is made as to the correctness of such numbers either as printed on the Notes or on suchnotice and that reliance may be placed only on the other identification numbers printed on the Notes. The Company shall promptlynotify the Trustee in writing of any change in the “CUSIP” or “ISIN” numbers, as applicable. Prior to the Notes Fungibility Date, theRule 144A Notes and the Regulation S Notes shall have different “CUSIP” numbers. Following the Notes Fungibility Date, the Rule144A Notes and the Regulation S Notes shall have the same “CUSIP” or “ISIN” number, as applicable.Section 2.10. Additional Notes; Repurchases. The Company may, without the consent of the Holders and notwithstandingSection 2.01, reopen this Indenture and issue additional Notes hereunder with the same terms as the Notes initially issued hereunder(except for any differences in the issue price, the issue date and interest accrued, if any) in an unlimited aggregate principal amount;provided that if any such additional Notes are not fungible with the Notes initially issued hereunder for U.S. federal income tax orsecurities law purposes, such additional Notes shall have a separate CUSIP number from both the Rule 144A Notes and theRegulation S Notes. Prior to the issuance of any such additional Notes, the Company shall deliver to the Trustee a Company Order, anOfficer’s Certificate and an Opinion of Counsel, such Officer’s Certificate and Opinion of Counsel to cover such matters required bySection 17.06. In addition, the Company may, to the extent permitted by law, and directly or indirectly (regardless of whether suchNotes are surrendered to the Company), repurchase Notes in the open market or otherwise, whether by the Company or through itsSubsidiaries or consolidated affiliated entities or through a private or public tender or exchange offer or through counterparties toprivate agreements. The Company shall cause any Notes so repurchased to be surrendered to the Trustee for cancellation inaccordance with Section 2.08, and they will no longer be considered “outstanding” under this Indenture upon their cancellation. TheCompany may also enter into cash-settled swaps or other derivatives with respect to the Notes. For the avoidance of doubt, any Notesunderlying such cash-settled swaps or other derivatives shall not be required to be surrendered to the Trustee for cancellation inaccordance with Section 2.08 and will continue to be considered “outstanding” for purposes of this Indenture, subject to the provisionsof Section 8.04.28 Section 2.11. Appointment of Authenticating Agent. As long as any Notes remain outstanding, the Trustee may, by aninstrument in writing, appoint with the approval of the Company an authenticating agent (an “Authenticating Agent”), which shall beauthorized to act on behalf of the Trustee to authenticate Notes pursuant to this Indenture. Notes authenticated by such AuthenticatingAgent shall be entitled to the benefits of this Indenture and shall be valid and obligatory for all purposes as if authenticated by theTrustee. Whenever reference is made in this Indenture to the authentication and delivery of Notes by the Trustee or to the Trustee’scertificate of authentication, such reference shall be deemed to include authentication and delivery on behalf of the Trustee by anAuthenticating Agent and a certificate of authentication executed on behalf of the Trustee by an Authenticating Agent. SuchAuthenticating Agent shall at all times be a Person that is eligible pursuant to the Trust Indenture Act to act as such and that has acombined capital and surplus of at least US$50,000,000. If such Person publishes reports of condition at least annually, pursuant tolaw or to the requirements of any supervising or examining authority, then for the purposes of this Section, the combined capital andsurplus of such Person shall be deemed to be its combined capital and surplus as set forth in its most recent report of condition sopublished. ARTICLE 3Satisfaction and DischargeSection 3.01. Satisfaction and Discharge. This Indenture shall upon request of the Company contained in an Officer’sCertificate cease to be of further effect, and the Trustee, at the expense of the Company, shall execute instruments acknowledgingsatisfaction and discharge of this Indenture as reasonably requested by the Company, when (a) (i) all Notes theretofore authenticatedand delivered (other than Notes which have been destroyed, lost or stolen and which have been replaced, paid or converted asprovided in Section 2.06 and have been delivered to the Trustee for cancellation); or (ii) the Company has deposited with the Trusteeor delivered to Holders, as applicable, after the Notes have become due and payable, whether on the Maturity Date, the RedemptionDate, the Repurchase Date, any Fundamental Change Repurchase Date, upon conversion or otherwise, cash, ADSs or a combinationthereof, as applicable, solely to satisfy the Company’s Conversion Obligation, sufficient, without consideration of reinvestment, to payall of the outstanding Notes and all other sums due and payable under this Indenture by the Company; and (b) the Company hasdelivered to the Trustee an Officer’s Certificate and an Opinion of Counsel, each stating that all conditions precedent herein providedfor relating to the satisfaction and discharge of this Indenture have been complied with. Notwithstanding the satisfaction and dischargeof this Indenture, the obligations of the Company to the Trustee under Section 7.06 shall survive.ARTICLE 4Particular Covenants of the CompanySection 4.01. Payment of Principal and Interest. The Company covenants and agrees that it will cause to be paid theprincipal (including the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) of, andaccrued and unpaid interest on, each of the Notes at the places, at the respective times and in the manner provided herein and in theNotes. 29 Section 4.02. Maintenance of Office or Agency. The Company will maintain in the contiguous United States of America,an office or agency (which will be the Paying Agent Office initially) where the Notes may be surrendered for registration of transfer orexchange or for presentation for payment or repurchase or for conversion and where notices in respect of the Notes and this Indenturemay be made. The Company will give prompt written notice to the Trustee of the location, and any change in the location, of suchoffice or agency. If at any time the Company shall fail to maintain any such required office or agency or shall fail to furnish theTrustee with the address thereof, such presentations, surrenders, notices and demands may be made at the Paying Agent Office.The Company may also from time to time designate as co-Note Registrars one or more other offices or agencies where theNotes may be presented or surrendered for any or all such purposes and may from time to time rescind such designations; provided thatno such designation or rescission shall in any manner relieve the Company of its obligation to maintain an office or agency in thecontiguous United States of America for such purposes. The Company will give prompt written notice to the Trustee of any suchdesignation or rescission and of any change in the location of any such other office or agency. The terms “Paying Agent” and“Conversion Agent” include any such additional or other offices or agencies, as applicable.The Company initially designates Citibank, N.A. as the Paying Agent, Note Registrar and Conversion Agent and the PayingAgent Office shall be considered as one such office or agency of the Company for each of the aforesaid purposes. Section 4.03. Appointments to Fill Vacancies in Trustee’s Office. The Company, whenever necessary to avoid or fill avacancy in the office of Trustee, will appoint, in the manner provided in Section 7.10, a Trustee, so that there shall at all times be aTrustee hereunder.Section 4.04. Provisions as to Paying Agent. (a) If the Company shall appoint a Paying Agent other than the Trustee, theCompany will cause such Paying Agent to execute and deliver to the Trustee an instrument in which such agent shall agree with theTrustee, subject to the provisions of this Section 4.04:(i) that it will hold all sums held by it as such agent for the payment of the principal (including the RedemptionPrice, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) of, and accrued and unpaidinterest on, the Notes for the benefit of the Holders of the Notes;(ii) that it will give the Trustee prompt written notice of any failure by the Company to make any payment of theprincipal (including the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, ifapplicable) of, and accrued and unpaid interest on, the Notes when the same shall be due and payable; and(iii) that at any time during the continuance of an Event of Default, upon request of the Trustee, it will forthwithpay to the Trustee all sums so held.30 The Company shall, on or before each due date of the principal (including the Redemption Price, the Repurchase Price andthe Fundamental Change Repurchase Price, if applicable) of, or accrued and unpaid interest on, the Notes, deposit with the PayingAgent a sum in immediately available funds sufficient to pay such principal (including the Redemption Price, the Repurchase Price andthe Fundamental Change Repurchase Price, if applicable) or accrued and unpaid interest and (unless such Paying Agent is the Trustee)the Company will promptly notify the Trustee in writing of any failure to take such action; provided that such deposit must be receivedby the Paying Agent by 10:00 a.m., New York City time, on the relevant due date.(b)If the Company shall act as its own Paying Agent, it will, on or before each due date of the principal (including theRedemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) of, and accrued and unpaidinterest on, the Notes, set aside, segregate and hold in trust for the benefit of the Holders of the Notes a sum sufficient to pay suchprincipal (including the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) andaccrued and unpaid interest so becoming due and will promptly notify the Trustee in writing of any failure to take such action and ofany failure by the Company to make any payment of the principal (including the Redemption Price, the Repurchase Price and theFundamental Change Repurchase Price, if applicable) of, or accrued and unpaid interest on, the Notes when the same shall becomedue and payable.(c)Anything in this Section 4.04 to the contrary notwithstanding, the Company may, at any time, for the purpose ofobtaining a satisfaction and discharge of this Indenture, or for any other reason, pay, cause to be paid or deliver to the Trustee all sumsor amounts held by the Company in trust or by any Paying Agent as required by this Section 4.04, such sums or amounts to be held bythe Trustee upon the trusts herein contained and upon such payment or delivery by the Company or any Paying Agent to the Trustee,the Company or such Paying Agent shall be released from all further liability but only with respect to such sums or amounts. Upon theoccurrence of any event specified in Section 6.01(i) or Section 6.01(j), the Trustee or one of its affiliates shall automatically become thePaying Agent.(d)Subject to applicable escheatment laws, any money or property deposited with the Trustee or any Paying Agent, orthen held by the Company, in trust for the payment of principal (including the Redemption Price, the Repurchase Price and theFundamental Change Repurchase Price, if applicable) of, and accrued and unpaid interest on, or in satisfaction of its ConversionObligation with respect to, any Note and remaining unclaimed for two years after such principal (including the Redemption Price, theRepurchase Price and the Fundamental Change Repurchase Price, if applicable) or interest has become due and payable, or suchConversion Obligation became due, shall be paid or delivered, as the case may be, to the Company on request of the Companycontained in an Officer’s Certificate, or (if then held by the Company) shall be discharged from such trust; and the Holder of such Noteshall thereafter, as an unsecured general creditor, look only to the Company for payment thereof, and all liability of the Trustee or suchPaying Agent with respect to such money or property, and all liability of the Company as trustee thereof, shall thereupon cease.31 Section 4.05. Existence. Subject to Article 11, the Company shall do or cause to be done all things necessary to preserveand keep in full force and effect its corporate existence.Section 4.06. Rule 144A Information Requirement and Annual Reports. (a) At any time the Company is not subject toSection 13 or 15(d) of the Exchange Act, the Company shall, so long as any of the Notes, any ADSs deliverable upon conversionthereof or any Class A Ordinary Shares underlying ADSs deliverable upon conversion thereof shall, at such time, constitute “restrictedsecurities” within the meaning of Rule 144(a)(3) under the Securities Act, promptly provide to the Trustee and shall, upon writtenrequest, provide to any Holder, beneficial owner or prospective purchaser of such Notes or the ADSs deliverable upon conversion ofsuch Notes, the information required to be delivered pursuant to Rule 144A(d)(4) under the Securities Act to facilitate the resale ofsuch Notes or ADSs pursuant to Rule 144A. The Company shall take such further action as any Holder or beneficial owner of suchNotes or such ADSs may reasonably request to the extent from time to time required to enable such Holder or beneficial owner to sellsuch Notes or ADSs in accordance with Rule 144A, as such rule may be amended from time to time.(b)The Company shall provide to the Trustee within 15 days after the same are required to be filed with the Commission,copies of any documents or reports that the Company is required to file with the Commission pursuant to Section 13 or 15(d) of theExchange Act (giving effect to any applicable grace period provided by Rule 12b-25 under the Exchange Act). Any such documentor report that the Company files with the Commission via the Commission’s EDGAR system or any successor thereof shall be deemedto be provided to the Trustee for purposes of this Section 4.06(b) at the time such documents are filed via the EDGAR system or suchsuccessor, it being understood that the Trustee shall not be responsible for determining whether such filings have been made. If theNotes become convertible into Reference Property consisting in whole or in part of shares of Capital Stock of any parent company ofthe Company pursuant to the terms of this Indenture described under Section 14.07 and such parent company provides a full andunconditional guarantee of the notes, the U.S. Securities and Exchange Commission reports of such parent company shall be deemedto satisfy the foregoing reporting requirements.(c)Delivery of the reports and documents described in subsection (b) above to the Trustee is for informational purposesonly, and the Trustee’s receipt of such shall not constitute actual or constructive notice or knowledge of any information containedtherein or determinable from information contained therein, including the Company’s compliance with any of its covenants hereunder(as to which the Trustee is entitled to conclusively rely on an Officer’s Certificate).(d)If, at any time during the six-month period beginning on, and including, the date that is six months after the last date oforiginal issuance of the Notes, the Company fails to timely file any document or report that it is required to file with the Commissionpursuant to Section 13 or 15(d) of the Exchange Act, as applicable (after giving effect to all applicable grace periods thereunder andother than reports on Form 6-K), or the Notes are not otherwise freely tradable by Holders other than the Company’s Affiliates orHolders that were the Company’s Affiliates at32 any time during the three months immediately preceding (as a result of restrictions pursuant to U.S. securities laws or the terms of thisIndenture or the Notes), the Company shall pay Additional Interest on the Notes. Such Additional Interest shall accrue on the Notes atthe rate of 0.50% per annum of the principal amount of the Notes outstanding for each day during such period for which theCompany’s failure to file has occurred and is continuing or the period during which the Notes are not freely tradable, as the case maybe. As used in this Section 4.06(d), documents or reports that the Company is required to “file” with the Commission pursuant toSection 13 or 15(d) of the Exchange Act does not include documents or reports that the Company furnishes to the Commissionpursuant to Section 13 or 15(d) of the Exchange Act. (e)If, and for so long as, the restrictive legend on the Notes specified in Section 2.05(c) has not been removed, the Notesare assigned a restricted CUSIP or the Notes are not otherwise freely tradable by Holders thereof other than, in each case by or withrespect to, the Company’s Affiliates or Holders that were the Company’s Affiliates at any time during the three months immediatelypreceding (without restrictions pursuant to U.S. securities laws or the terms of this Indenture or the Notes) as of the 376th day after thelast date of original issuance of the Notes, the Company shall pay Additional Interest on the Notes at a rate equal to 0.50% per annumof the principal amount of Notes outstanding until the restrictive legend has been removed from the Notes in accordance with Section2.05(c), the Notes have been assigned an unrestricted CUSIP and the Notes are freely tradable by Holders other than the Company’sAffiliates or Holders that were the Company’s Affiliates at any time during the three months immediately preceding (withoutrestrictions pursuant to U.S. securities laws or the terms of this Indenture or the Notes) as of the 376th day after the last date of originalissuance of the Notes.(f)Additional Interest will be payable in arrears on each Interest Payment Date following accrual in the same manner asregular interest on the Notes and subject to Section 4.06(d). (g)The Additional Interest that is payable in accordance with Section 4.06(d) or Section 4.06(e) shall be in addition to, andnot in lieu of, any Additional Interest that may be payable as a result of the Company’s election pursuant to Section 6.03. In no eventshall Additional Interest accrue on any day under the terms of this Indenture (including any Additional Interest payable pursuant toSection 4.06(d) and Section 4.06(e) together with any Additional Interest payable pursuant to Section 6.03) at an annual rate in excessof 0.50%, in the aggregate, for any violation or Default caused by the Company’s failure to be current in respect of its Exchange Actreporting obligations.(h)If Additional Interest is payable by the Company pursuant to Section 4.06(d) or Section 4.06(e), the Company shalldeliver to the Trustee an Officer’s Certificate to that effect stating (i) the amount of such Additional Interest that is payable and (ii) thedate on which such Additional Interest is payable. Unless and until a Responsible Officer of the Trustee receives at the CorporateTrust Office such a certificate, the Trustee may assume without inquiry that no such Additional Interest is payable. If the Company haspaid such Additional Interest directly to the Persons entitled to it, the Company shall deliver to the Trustee an Officer’s Certificatesetting forth the particulars of such payment.33 Section 4.07. Additional Amounts. (a) All payments and deliveries made by, or on behalf of, the Company or any successorto the Company under or with respect to this Indenture and the Notes, including payments of principal (including, if applicable, theRedemption Price, the Repurchase Price and the Fundamental Change Repurchase Price), payments of interest and payments of cashand/or deliveries of ADSs (together with payments of cash for any fractional ADS) upon conversion of the Notes, will be madewithout withholding or deduction for, or on account of, any present or future taxes, duties, assessments or governmental charges ofwhatever nature imposed or levied by or within any jurisdiction in which the Company or any successor to the Company is, for taxpurposes, organized or resident or doing business (each, as applicable, a “Relevant Taxing Jurisdiction”) or through which paymentis made or deemed made (together with each Relevant Taxing Jurisdiction, a “Relevant Jurisdiction,” and in each case, any politicalsubdivision or taxing authority thereof or therein), unless such withholding or deduction is required by law or by regulation orgovernmental policy having the force of law. In the event that any such withholding or deduction is so required, the Company or anysuccessor to the Company shall pay to each Holder such additional amounts (“Additional Amounts”) as may be necessary to ensurethat the net amount received by the Holders after such withholding or deduction (and after deducting any taxes on the AdditionalAmounts) will equal the amounts that would have been received by such Holders had no such withholding or deduction been required;provided that no Additional Amounts will be payable:(i)for or on account of:(A)any tax, duty, assessment or other governmental charge that would not have been imposed but for:(1)the existence of any present or former connection between the Holder or beneficial owner ofsuch Note and the Relevant Jurisdiction, other than merely holding such Note or the receipt of paymentsthereunder, including such Holder or beneficial owner being or having been a national, domiciliary orresident of such Relevant Jurisdiction or treated as a resident thereof or being or having been physicallypresent or engaged in a trade or business therein or having or having had a permanent establishment therein;(2)the presentation of such Note (in cases in which presentation is required) more than 30 daysafter the later of the date on which the payment of the principal of (including the Redemption Price, theRepurchase Price and the Fundamental Change Repurchase Price, if applicable) and interest on such Noteor the payment of cash and/or the delivery of ADSs (together with payment of cash for any fractional ADS)upon conversion of such Note became due and payable pursuant to the terms thereof or was made or dulyprovided for, unless the Holder would have been entitled to such Additional Amounts on the last day of the30-day period;34 (3)the failure of the Holder or beneficial owner to comply with a timely request from theCompany or any successor of the Company, addressed to the Holder, to provide certification, information,documents or other evidence concerning such Holder’s or beneficial owner’s nationality, residence, identityor connection with the Relevant Jurisdiction, or to make any declaration or satisfy any other reportingrequirement relating to such matters, if and to the extent that due and timely compliance with such request isrequired by statute, regulation or administrative practice of the Relevant Jurisdiction in order to reduce oreliminate any withholding or deduction as to which Additional Amounts would have otherwise beenpayable; or(4)the presentation of such Note (in cases in which presentation is required) for payment in theRelevant Jurisdiction, unless such Note could not have been presented for payment elsewhere;(B)any estate, inheritance, gift, sale, transfer, excise, personal property or similar tax, assessment or othergovernmental charge;(C)any tax, duty, assessment or other governmental charge that is payable otherwise than by withholdingfrom payments or deliveries under or with respect to the Notes;(D)any tax, assessment, withholding or deduction required by sections 1471 through 1474 of the Code(“FATCA”), any current or future Treasury Regulations or rulings promulgated thereunder, any law, regulation orother official guidance enacted in any jurisdiction implementing FATCA, any intergovernmental agreement betweenthe United States and any other jurisdiction to implement FATCA or any law enacted by such other jurisdiction to giveeffect to such agreement, or any agreement with the U.S. Internal Revenue Service under FATCA; or(E)any combination of taxes, duties, assessments or other governmental charges referred to in thepreceding clauses (A), (B), (C) or (D); or(ii)with respect to any payment of the principal of (including the Redemption Price, the Repurchase Price andFundamental Change Repurchase Price, if applicable) and interest on such Note or the payment of cash and/or the deliveryof ADSs (together with payment of cash for any fractional ADS) upon conversion of such Note to a Holder, if the Holder isa fiduciary, partnership or person other than the sole beneficial owner of that payment to the extent that such payment wouldbe required to be included in the income under the laws of the Relevant Jurisdiction, for tax purposes, of a beneficiary orsettlor with respect to the fiduciary, a partner or member of that partnership or a beneficial owner who would not have beenentitled to such Additional Amounts had that beneficiary, settlor, partner, member or beneficial owner been the Holderthereof.(b)The Trustee and Paying Agent shall also be entitled to make any withholding or deduction pursuant to an agreementdescribed in Section 1471(b) of the Code or otherwise imposed pursuant to FATCA and any regulations or agreements thereunder orofficial interpretations thereof.35 (c)Any reference in this Indenture or the Notes in any context to the payment of cash and/or the delivery of ADSs(together with payments of cash for any fractional ADS), as applicable, upon conversion of any Note or the payment of principal of(including the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) and interest onany Note or any other amount payable with respect to such Note, shall be deemed to include payment of Additional Amounts to theextent that, in such context, Additional Amounts are, were or would be payable with respect to that amount pursuant to this Section4.07.(d)If the Company or its successor is required to make any deduction or withholding from any payments or deliveries withrespect to the Notes, it will deliver to the Trustee, the Paying Agent and the Holders official tax receipts evidencing the remittance tothe relevant tax authorities of the amounts so withheld or deducted.(e)The Trustee shall have no obligation to determine whether any Additional Amounts are payable under the Indenture orthe amount thereof.(f)The foregoing obligations shall survive termination or discharge of this Indenture.Section 4.08. Stay, Extension and Usury Laws. The Company covenants (to the extent that it may lawfully do so) that itshall not at any time insist upon, plead, or in any manner whatsoever claim or take the benefit or advantage of, any stay, extension orusury law or other law that would prohibit or forgive the Company from paying all or any portion of the principal of or interest on theNotes as contemplated herein, wherever enacted, now or at any time hereafter in force, or that may affect the covenants or theperformance of this Indenture; and the Company (to the extent it may lawfully do so) hereby expressly waives all benefit or advantageof any such law, and covenants that it will not, by resort to any such law, hinder, delay or impede the execution of any power hereingranted to the Trustee, but will suffer and permit the execution of every such power as though no such law had been enacted.Section 4.09. Compliance Certificate; Statements as to Defaults. The Company shall deliver to the Trustee within 120 daysafter the end of each fiscal year of the Company (beginning with the fiscal year ending on December 31, 2018) an Officer’s Certificatestating that a review has been conducted of the Company’s activities under this Indenture and the Company has fulfilled its obligationshereunder, and whether the authorized Officers thereof have knowledge of any Default by the Company that occurred during theprevious year that is then continuing and, if so, specifying each such Default and the nature thereof.In addition, the Company shall deliver to the Trustee, as soon as possible, and in any event within 30 days after theCompany becomes aware of the occurrence of any Default, an Officer’s Certificate setting forth the details of such Default, its statusand the action that the Company is taking or proposing to take in respect thereof.Section 4.10. Further Instruments and Acts. Upon request of the Trustee, the Company will execute and deliver suchfurther instruments and do such further acts as may be reasonably necessary or proper to carry out more effectively the purposes of thisIndenture.36 ARTICLE 5Lists of Holders and Reports by the Company and the TrusteeSection 5.01. Lists of Holders. The Company covenants and agrees that it will furnish or cause to be furnished to theTrustee, semi-annually, not more than 5 days after each June 1 and December 1 in each year beginning with June 1, 2019, and at suchother times as the Trustee may request in writing, within 5 days after receipt by the Company of any such request (or such lesser timeas the Trustee may reasonably request in order to enable it to timely provide any notice to be provided by it hereunder), a list in suchform as the Trustee may reasonably require of the names and addresses of the Holders as of a date not more than 15 days (or suchother date as the Trustee may reasonably request in order to so provide any such notices) prior to the time such information isfurnished, except that no such list need be furnished so long as the Trustee is acting as Note Registrar.Section 5.02. Preservation and Disclosure of Lists. The Trustee shall preserve, in as current a form as is reasonablypracticable, all information as to the names and addresses of the Holders contained in the most recent list furnished to it as provided inSection 5.01 or maintained by the Trustee in its capacity as Note Registrar, if so acting. The Trustee may destroy any list furnished toit as provided in Section 5.01 upon receipt of a new list so furnished.ARTICLE 6Defaults and RemediesSection 6.01. Events of Default. The following events shall be “Events of Default” with respect to the Notes:(a) default in any payment of interest or Additional Amounts, if any, on any Note when due and payable and the defaultcontinues for a period of 30 days;(b) default in the payment of principal of any Note when due and payable on the Maturity Date, upon OptionalRedemption, upon any required repurchase, upon declaration of acceleration or otherwise;(c) failure by the Company to comply with its obligation to convert the Notes in accordance with this Indenture uponexercise of a Holder’s conversion right and such failure continues for a period of five Business Days;(d) failure by the Company to issue a Fundamental Change Company Notice in accordance with Section 15.02(c), noticeof a Make-Whole Fundamental Change in accordance with Section 14.03(a) or notice of a specified corporate event in accordancewith Section 14.01(b)(ii) or 14.01(b)(iii), in each case, when due and such failure continues for a period of five Business Days;(e) failure by the Company to comply with its obligations under Article 11;37 (f) failure by the Company for 60 days after written notice from the Trustee or by the Trustee at the request of the Holdersof at least 25% in aggregate principal amount of the Notes then outstanding has been received by the Company to comply with any ofits other agreements contained in the Notes or this Indenture;(g) default by the Company or any Significant Subsidiary of the Company with respect to any mortgage, agreement orother instrument under which there may be outstanding, or by which there may be secured or evidenced, any indebtedness for moneyborrowed in excess of US$60 million (or the foreign currency equivalent thereof) in the aggregate by the Company and/or any suchSignificant Subsidiary, whether such indebtedness now exists or shall hereafter be created (i) resulting in such indebtedness becomingor being declared due and payable prior to its stated maturity or (ii) constituting a failure to pay the principal or interest of any such debtwhen due and payable at its stated maturity, upon required repurchase, upon declaration of acceleration or otherwise and in each case,such indebtedness is not discharged, or such acceleration is not otherwise cured or rescinded, within 30 days;(h) a final judgment for the payment of US$60 million (or the foreign currency equivalent thereof) or more (excluding anyamounts covered by insurance) rendered against the Company or any Significant Subsidiary of the Company, which judgment is notpaid, bonded or otherwise discharged or stayed within 60 days after (i) the date on which the right to appeal thereof has expired if nosuch appeal has commenced, or (ii) the date on which all rights to appeal have been extinguished;(i) the Company or any Significant Subsidiary shall commence a voluntary case or other proceeding seeking liquidation,reorganization or other relief with respect to the Company or any such Significant Subsidiary or its debts under any bankruptcy,insolvency or other similar law now or hereafter in effect or seeking the appointment of a trustee, receiver, liquidator, custodian orother similar official of the Company or any such Significant Subsidiary or any substantial part of its property, or shall consent to anysuch relief or to the appointment of or taking possession by any such official in an involuntary case or other proceeding commencedagainst it, or shall make a general assignment for the benefit of creditors, or shall fail generally to pay its debts as they become due; or(j) an involuntary case or other proceeding shall be commenced against the Company or any Significant Subsidiaryseeking liquidation, reorganization or other relief with respect to the Company or such Significant Subsidiary or its debts under anybankruptcy, insolvency or other similar law now or hereafter in effect or seeking the appointment of a trustee, receiver, liquidator,custodian or other similar official of the Company or such Significant Subsidiary or any substantial part of its property, and suchinvoluntary case or other proceeding shall remain undismissed and unstayed for a period of 30 consecutive days.38 Section 6.02. Acceleration; Rescission and Annulment. If one or more Events of Default shall have occurred and becontinuing (whatever the reason for such Event of Default and whether it shall be voluntary or involuntary or be effected by operationof law or pursuant to any judgment, decree or order of any court or any order, rule or regulation of any administrative or governmentalbody), then, and in each and every such case (other than an Event of Default specified in Section 6.01(i) or Section 6.01(j) with respectto the Company or any of its Significant Subsidiaries), unless the principal of all of the Notes shall have already become due andpayable, the Trustee may by notice in writing to the Company, or the Holders of at least 25% in aggregate principal amount of theNotes then outstanding determined in accordance with Section 8.04, by notice in writing to the Company and to the Trustee may, at itssole discretion and without further notice, and the Trustee at the request of such Holders accompanied by security, pre-funding and/orindemnity satisfactory to the Trustee and otherwise subject to the limitations set forth in this Indenture, shall, declare 100% of theprincipal of, and accrued and unpaid interest on, all the Notes to be due and payable immediately, and upon any such declaration thesame shall become and shall automatically be immediately due and payable, notwithstanding anything contained in this Indenture or inthe Notes to the contrary. If an Event of Default specified in Section 6.01(i) or Section 6.01(j) with respect to the Company or any ofits Significant Subsidiaries occurs and is continuing, 100% of the principal of, and accrued and unpaid interest on, all Notes shallbecome and shall automatically be immediately due and payable without any action on the part of the Trustee. If an Event of Defaultoccurs and is continuing, the Agents and any other agents of the Company appointed under this Indenture will be required to act on thedirection of the Trustee.The immediately preceding paragraph, however, is subject to the conditions that if, at any time after the principal of theNotes shall have been so declared due and payable, and before any judgment or decree for the payment of the monies due shall havebeen obtained or entered as hereinafter provided, the Company shall pay or shall deposit with the Trustee a sum in immediatelyavailable funds sufficient to pay installments of accrued and unpaid interest upon all Notes and the principal of any and all Notes thatshall have become due otherwise than by acceleration (with interest on overdue installments of accrued and unpaid interest to theextent that payment of such interest is enforceable under applicable law, and on such principal at the rate per annum borne by theNotes plus one percent) and amounts due to the Trustee pursuant to Section 7.06, and if (1) rescission would not conflict with anyjudgment or decree of a court of competent jurisdiction and (2) any and all existing Events of Default under this Indenture, other thanthe nonpayment of the principal of and accrued and unpaid interest on Notes that shall have become due solely by such acceleration,shall have been cured or waived pursuant to Section 6.09, then and in every such case (except as provided in the immediatelysucceeding sentence) the Holders of a majority in aggregate principal amount of the Notes then outstanding, by written notice to theCompany and to the Trustee, may waive all Defaults or Events of Default with respect to the Notes and rescind and annul suchdeclaration and its consequences and such Default shall cease to exist, and any Event of Default arising therefrom shall be deemed tohave been cured for every purpose of this Indenture; but no such waiver or rescission and annulment shall extend to or shall affect anysubsequent Default or Event of Default, or shall impair any right consequent thereon. Notwithstanding anything to the contrary herein,no such waiver or rescission and annulment shall extend to or shall affect any Default or Event of Default resulting from (i) thenonpayment of the principal of, or accrued and unpaid interest on, any Notes, (ii) a failure to repurchase any Notes when required or(iii) a failure to pay or deliver, as the case may be, the consideration due upon conversion of the Notes.39 Section 6.03. Additional Interest. Notwithstanding anything in this Indenture or in the Notes to the contrary, to the extentthe Company elects, the sole remedy for Event of Default relating to the Company’s failure to comply with its obligations as set forthin Section 4.06(b) shall after the occurrence of such an Event of Default (which will be the 60th day after written notice is provided tothe Company pursuant to Section 6.01(f)) consist exclusively of the right to receive Additional Interest on the Notes at a rate equal to:(a)0.25% per annum of the principal amount of the Notes outstanding for each day during the period beginning on, andincluding, the date on which such an Event of Default first occurs and ending on the earlier of (i) the date on which such Event ofDefault is cured or validly waived and (ii) the 180th day immediately following, and including, the date on which such Event ofDefault first occurred; and(b)if such Event of Default has not been cured or validly waived prior to the 181st day immediately following, andincluding, the date on which such Event of Default first occurred, 0.50% per annum of the principal amount of the Notes outstandingfor each day during the period beginning on, and including, the 181st day immediately following, and including, the date on whichsuch an Event of Default first occurred and ending on the earlier of (i) the date on which such Event of Default is cured or validlywaived and (ii) the 360th day immediately following, and including, the date on which such Event of Default first occurred.Interest payable pursuant to this Section 6.03 shall be in addition to, not in lieu of, any Additional Interest payable pursuantto Section 4.06(d) or Section 4.06(e). In no event shall Additional Interest accrue on the Notes on any day under this Indenture(including any Additional Interest payable pursuant to this Section 6.03 together with any Additional Interest payable pursuant toSection 4.06(d) and Section 4.06(e)) at an annual rate accruing in excess of 0.50%, in the aggregate, for any violation or Defaultcaused by the Company’s failure to be current in respect of its Exchange Act reporting obligations. If the Company so elects, suchAdditional Interest shall be payable in the same manner and on the same dates as regular interest on the Notes. On the 361st day aftersuch Event of Default (if the Event of Default with respect to the Company’s obligations under Section 4.06(b) is not cured or waivedprior to such day), the Notes will be subject to acceleration as provided in Section 6.02. In the event the Company does not elect topay Additional Interest following an Event of Default in accordance with this Section 6.03 or the Company elected to make suchpayment but does not pay the Additional Interest when due, the Notes shall be subject to acceleration as provided in Section 6.02.In order to elect to pay Additional Interest as the sole remedy during the first 180 days after the occurrence of any Event ofDefault described in the immediately preceding paragraph, the Company must notify in writing all Holders of the Notes, the Trusteeand the Paying Agent of such election prior to the beginning of such 180-day period. Upon the Company’s failure to timely give suchwritten notice, the Notes shall be immediately subject to acceleration as provided in Section 6.02.40 Section 6.04. Payments of Notes on Default; Suit Therefor. If an Event of Default described in clause (a) or (b) of Section6.01 shall have occurred, the Company shall, upon demand of the Trustee, pay to the Trustee, for the benefit of the Holders of theNotes, the whole amount then due and payable on the Notes for principal and interest, if any, with interest on any overdue principaland interest, if any, at the rate per annum borne by the Notes at such time plus one percent, and, in addition thereto, such furtheramount as shall be sufficient to cover any amounts due to the Trustee under Section 7.06. If the Company shall fail to pay suchamounts forthwith upon such demand, the Trustee, in its own name and as trustee of an express trust, may at its sole discretion andwithout further notice institute a judicial proceeding for the collection of the sums so due and unpaid, may prosecute such proceedingto judgment or final decree and may enforce the same against the Company or any other obligor upon the Notes and collect themoneys adjudged or decreed to be payable in the manner provided by law out of the property of the Company or any other obligorupon the Notes, wherever situated; provided that the Trustee will not be bound to make any such proceeding unless (i) it shall havebeen so directed by the Holders of at least 25% in aggregate principal amount of the Notes then outstanding, (ii) it shall have beenindemnified, pre-funded and/or secured to its satisfaction and (iii) the Trustee is satisfied that the act or exercise of any of the rights orpowers vested in it by this Indenture will not result in any of its directors, officers, employees or agents incurring personal liability.In the event there shall be pending proceedings for the bankruptcy or for the reorganization of the Company or any otherobligor on the Notes under Title 11 of the United States Code, or any other applicable law, or in case a receiver, assignee or trustee inbankruptcy or reorganization, liquidator, sequestrator or similar official shall have been appointed for or taken possession of theCompany or such other obligor, the property of the Company or such other obligor, or in the event of any other judicial proceedingsrelative to the Company or such other obligor upon the Notes, or to the creditors or property of the Company or such other obligor, theTrustee, irrespective of whether the principal of the Notes shall then be due and payable as therein expressed or by declaration orotherwise and irrespective of whether the Trustee shall have made any demand pursuant to the provisions of this Section 6.04, shall beentitled and empowered, by intervention in such proceedings or otherwise, to file and prove a claim or claims for the whole amount ofprincipal and accrued and unpaid interest, if any, in respect of the Notes, and, in case of any judicial proceedings, to file such proofs ofclaim and other papers or documents and to take such other actions as it may deem necessary or advisable in order to have the claimsof the Trustee (including any claim for the reasonable compensation, expenses, disbursements and advances of the Trustee, its agentsand counsel) and of the Holders allowed in such judicial proceedings relative to the Company or any other obligor on the Notes, its ortheir creditors, or its or their property, and to collect and receive any monies or other property payable or deliverable on any suchclaims, and to distribute the same after the deduction of any amounts due to the Trustee under Section 7.06; and any receiver, assigneeor trustee in bankruptcy or reorganization, liquidator, custodian or similar official is hereby authorized by each of the Holders to makesuch payments to the Trustee, as administrative expenses, and, in the event that the Trustee shall consent to the making of suchpayments directly to the Holders, to pay to the Trustee any amount due to it for reasonable compensation, expenses, advances anddisbursements, including agents and counsel fees, and including any other amounts due to the Trustee under Section 7.06, incurred byit up to the date of such distribution. To the extent that such payment of reasonable compensation, expenses, advances anddisbursements out of the41 estate in any such proceedings shall be denied for any reason, payment of the same shall be secured by a lien on, and shall be paid outof, any and all distributions, dividends, monies, securities and other property that the Holders of the Notes may be entitled to receive insuch proceedings, whether in liquidation or under any plan of reorganization or arrangement or otherwise.Nothing herein contained shall be deemed to authorize the Trustee to authorize or consent to or accept or adopt on behalf ofany Holder any plan of reorganization, arrangement, adjustment or composition affecting such Holder or the rights of any Holderthereof, or to authorize the Trustee to vote in respect of the claim of any Holder in any such proceeding.All rights of action and of asserting claims under this Indenture, or under any of the Notes, may be enforced by the Trusteewithout the possession of any of the Notes, or the production thereof at any trial or other proceeding relative thereto, and any such suitor proceeding instituted by the Trustee shall be brought in its own name as trustee of an express trust, and any recovery of judgmentshall, after provision for the payment of the reasonable compensation, expenses, disbursements and advances of the Trustee, its agentsand counsel, be for the ratable benefit of the Holders of the Notes.In any proceedings brought by the Trustee (and in any proceedings involving the interpretation of any provision of thisIndenture to which the Trustee shall be a party) the Trustee shall be held to represent all the Holders of the Notes, and it shall not benecessary to make any Holders of the Notes parties to any such proceedings.In case the Trustee shall have proceeded to enforce any right under this Indenture and such proceedings shall have beendiscontinued or abandoned because of any waiver pursuant to Section 6.09 or any rescission and annulment pursuant to Section 6.02or for any other reason or shall have been determined adversely to the Trustee, then and in every such case the Company, the Holders,and the Trustee shall, subject to any determination in such proceeding, be restored respectively to their several positions and rightshereunder, and all rights, remedies and powers of the Company, the Holders, and the Trustee shall continue as though no suchproceeding had been instituted.Section 6.05. Application of Monies Collected by Trustee. Any monies or property collected by the Trustee pursuant to thisArticle 6 with respect to the Notes shall be applied in the following order, at the date or dates fixed by the Trustee for the distribution ofsuch monies, upon presentation of the several Notes, and stamping thereon the payment, if only partially paid, and upon surrenderthereof, if fully paid:First, to the payment of all amounts due the Trustee under Section 7.06 and any payments due to the Paying Agent, theTransfer Agent, the Conversion Agent and the Note Registrar;Second, in case the principal of the outstanding Notes shall not have become due and be unpaid, to the payment of intereston, the Notes in default in the order of the date due of the payments of such interest, with interest (to the extent that such interest hasbeen collected by the Trustee) upon such overdue payments at the rate per annum borne by the Notes at such time, plus one percent(including, without duplication, any additional interest on such overdue payments pursuant to Section 6.04), such payments to be maderatably to the Persons entitled thereto;42 Third, in case the principal of the outstanding Notes shall have become due, by declaration or otherwise, and be unpaid tothe payment of the whole amount (including, if applicable, the payment of the Redemption Price, Repurchase Price or FundamentalChange Repurchase Price and any cash due upon conversion) then owing and unpaid upon the Notes for principal and interest, if any,with interest on the overdue principal and, to the extent that such interest has been collected by the Trustee, upon overdue installmentsof interest at the rate per annum borne by the Notes at such time plus one percent, and in case such monies shall be insufficient to payin full the whole amounts so due and unpaid upon the Notes, then to the payment of such principal (including, if applicable, theRedemption Price, Repurchase Price or Fundamental Change Repurchase Price and the cash due upon conversion) and interestwithout preference or priority of principal over interest, or of interest over principal or of any installment of interest over any otherinstallment of interest, or of any Note over any other Note, ratably to the aggregate of such principal (including, if applicable, theRedemption Price, Repurchase Price or Fundamental Change Repurchase Price) and accrued and unpaid interest; andFourth, to the payment of the remainder, if any, to the Company.Section 6.06. Proceedings by Holders. Except to enforce the right to receive payment of principal (including, if applicable,the Redemption Price, Repurchase Price or Fundamental Change Repurchase Price) or interest when due, or the right to receivepayment or delivery of the consideration due upon conversion, no Holder of any Note shall have any right by virtue of or by availingof any provision of this Indenture to institute any suit, action or proceeding in equity or at law upon or under or with respect to thisIndenture, or for the appointment of a receiver, trustee, liquidator, custodian or other similar official, or for any other remedy hereunder,unless:(a)such Holder previously shall have given to the Trustee written notice of an Event of Default and of the continuancethereof, as herein provided;(b)Holders of at least 25% in aggregate principal amount of the Notes then outstanding shall have made written requestupon the Trustee to pursue the remedy;(c)such Holders shall have offered to the Trustee such security, pre-funding and/or indemnity satisfactory to it against anyloss, liability or expense to be incurred therein or thereby;(d)the Trustee does not comply with such written request within 60 days after the later of its receipt of such written requestand the offer of security, pre-funding and/or indemnity; and(e)no direction that, in the opinion of the Trustee, is inconsistent with such written request shall have been given to theTrustee by the Holders of a majority of the aggregate principal amount of the Notes then outstanding within such 60-day periodpursuant to Section 6.09, it being understood and intended, and being expressly covenanted by the taker and Holder of every Notewith every other taker and Holder and the Trustee that no one or more Holders shall have any right in any manner whatever by virtueof or by availing of any provision of this Indenture to affect, disturb or prejudice the rights of any other Holder (it beingfurther understood that the Trustee shall not have an affirmative duty to ascertain whether or not any such direction is undulyprejudicial to any other Holder), or to obtain or seek to obtain priority43 over or preference to any other such Holder, or to enforce any right under this Indenture, except in the manner herein provided and forthe equal, ratable and common benefit of all Holders (except as otherwise provided herein). For the protection and enforcement of thisSection 6.06, each and every Holder and the Trustee shall be entitled to such relief as can be given either at law or in equity.Notwithstanding any other provision of this Indenture and any provision of any Note, the right of any Holder to receivepayment or delivery, as the case may be, of (x) the principal (including the Redemption Price, the Repurchase Price and theFundamental Change Repurchase Price, if applicable) of, (y) accrued and unpaid interest on, and (z) the consideration due uponconversion of, such Note, on or after the respective due dates expressed or provided for in such Note or in this Indenture, or to institutesuit for the enforcement of any such payment or delivery, as the case may be, on or after such respective dates against the Companyshall not be impaired or affected without the consent of such Holder.Section 6.07. Proceedings by Trustee. In case of an Event of Default, the Trustee may in its discretion proceed to protectand enforce the rights vested in it by this Indenture by such appropriate judicial proceedings as are necessary to protect and enforce anyof such rights, either by suit in equity or by action at law or by proceeding in bankruptcy or otherwise, whether for the specificenforcement of any covenant or agreement contained in this Indenture or in aid of the exercise of any power granted in this Indenture,or to enforce any other legal or equitable right vested in the Trustee by this Indenture or by law; provided that the Trustee will not bebound to make any such proceeding unless (i) it shall have been so directed by the Holders of at least 25% in aggregate principalamount of the Notes then outstanding, (ii) it shall have been indemnified, pre-funded and/or secured to its satisfaction and (iii) theTrustee is satisfied that the act or exercise of any of the rights or powers vested in it by this Indenture will not result in any of itsdirectors, officers, employees or agents incurring personal liability.Section 6.08. Remedies Cumulative and Continuing. Except as provided in the last paragraph of Section 2.06, all powersand remedies given by this Article 6 to the Trustee or to the Holders shall, to the extent permitted by law, be deemed cumulative andnot exclusive of any thereof or of any other powers and remedies available to the Trustee or the Holders of the Notes, by judicialproceedings or otherwise, to enforce the performance or observance of the covenants and agreements contained in this Indenture, andno delay or omission of the Trustee or of any Holder of any of the Notes to exercise any right or power accruing upon any Default orEvent of Default shall impair any such right or power, or shall be construed to be a waiver of any such Default or Event of Default orany acquiescence therein; and, subject to the provisions of Section 6.06, every power and remedy given by this Article 6 or by law tothe Trustee or to the Holders may be exercised from time to time, and as often as shall be deemed expedient, by the Trustee or by theHolders.44 Section 6.09. Direction of Proceedings and Waiver of Defaults by Majority of Holders. The Holders of a majority of theaggregate principal amount of the Notes at the time outstanding determined in accordance with Section 8.04 shall have the right todirect the time, method and place of conducting any proceeding for any remedy available to the Trustee or exercising any trust orpower conferred on the Trustee with respect to the Notes; provided, however, that the Trustee may take any other action deemedproper by the Trustee that is not inconsistent with such direction. The Trustee may refuse to follow any direction that it determines isunduly prejudicial to the rights of any other Holder (it being understood that the Trustee shall not have an affirmative duty to ascertainwhether or not any such direction is unduly prejudicial to any other Holder), or if it is not provided with security, pre-funding and/orindemnity to its satisfaction. In addition, the Trustee will not be required to expend its own funds under any circumstances. TheHolders of a majority in aggregate principal amount of the Notes at the time outstanding determined in accordance with Section 8.04may on behalf of the Holders of all of the Notes waive any past Default or Event of Default hereunder and its consequences except (i)a default in the payment of accrued and unpaid interest on, or the principal (including, if applicable, the Redemption Price, RepurchasePrice or Fundamental Change Repurchase Price) of, the Notes when due that has not been cured pursuant to the provisions of Section6.02, (ii) a failure by the Company to pay or deliver, or cause to be delivered, as the case may be, the consideration due uponconversion of the Notes or (iii) a default in respect of a covenant or provision hereof which under Article 10 cannot be modified oramended without the consent of each Holder of an outstanding Note affected. Upon any such waiver the Company, the Trustee andthe Holders of the Notes shall be restored to their former positions and rights hereunder; but no such waiver shall extend to anysubsequent or other Default or Event of Default or impair any right consequent thereon. Whenever any Default or Event of Defaulthereunder shall have been waived as permitted by this Section 6.09, said Default or Event of Default shall for all purposes of the Notesand this Indenture be deemed to have been cured and to be not continuing; but no such waiver shall extend to any subsequent or otherDefault or Event of Default or impair any right consequent thereon.Section 6.10. Notice of Defaults and Events of Default. If a Default or Event of Default occurs and is continuing and isnotified in writing to a Responsible Officer of the Trustee, the Trustee shall, within 90 days after the Responsible Officer of the Trusteereceives such written notice or obtains such knowledge, send to all Holders (at the Company’s expense) as the names and addresses ofsuch Holders appear upon the Note Register, notice of all Defaults known to a Responsible Officer, unless such Defaults shall havebeen cured or waived before the giving of such notice; provided that the Trustee shall not be deemed to have knowledge of anyoccurrence of a Default or an Event of Default unless a Responsible Officer of the Trustee has received written notice. Except in thecase of a Default in the payment of the principal of (including the Redemption Price, the Repurchase Price and the FundamentalChange Repurchase Price, if applicable), or accrued and unpaid interest on, any of the Notes or a Default in the payment or delivery ofthe consideration due upon conversion, the Trustee shall be protected in withholding such notice if and so long as the Trustee (in itssole discretion) in good faith determines that the withholding of such notice is in the interests of the Holders.45 Section 6.11. Undertaking to Pay Costs. All parties to this Indenture agree, and each Holder of any Note by its acceptancethereof shall be deemed to have agreed, that any court may, in its discretion, require, in any suit for the enforcement of any right orremedy under this Indenture, or in any suit against the Trustee for any action taken or omitted by it as Trustee, the filing by any partylitigant in such suit of an undertaking to pay the costs of such suit and that such court may in its discretion assess reasonable costs,including reasonable attorneys’ fees and expenses, against any party litigant in such suit, having due regard to the merits and good faithof the claims or defenses made by such party litigant; provided that the provisions of this Section 6.11 (to the extent permitted by law)shall not apply to any suit instituted by the Trustee, to any suit instituted by any Holder, or group of Holders, holding in the aggregatemore than 10% in principal amount of the Notes at the time outstanding determined in accordance with Section 8.04, or to any suitinstituted by any Holder for the enforcement of the payment of the principal of or accrued and unpaid interest on any Note (including,but not limited to, the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price with respect to theNotes being repurchased as provided in this Indenture) on or after the due date expressed or provided for in such Note or to any suit forthe enforcement of the right to convert any Note in accordance with the provisions of Article 14.ARTICLE 7Concerning the TrusteeSection 7.01. Duties and Responsibilities of Trustee. In case an Event of Default has occurred that has not been cured orwaived, and if a Responsible Officer of the Trustee has written notice or actual knowledge of such event, the Trustee shall exercisesuch of the rights and powers vested in it by this Indenture, and use the same degree of care and skill in its exercise, as a prudentperson would exercise or use under the circumstances in the conduct of such person’s own affairs; provided that if an Event of Defaultoccurs and is continuing, the Trustee will be under no obligation to exercise any of the rights or powers under this Indenture at therequest or direction of any of the Holders unless such Holders have offered (and, if requested, provided) to the Trustee indemnity, pre-funding or security satisfactory to it against the losses, costs, expenses and liabilities that might be incurred by it in compliance withsuch request or direction.No provision of this Indenture shall be construed to relieve the Trustee from liability for its own grossly negligent action, itsown grossly negligent failure to act or its own willful misconduct, except that:(a)prior to the occurrence of an Event of Default of which a Responsible Officer of the Trustee has written notice or actualknowledge of and after the curing or waiving of all Events of Default that may have occurred:(i)the duties and obligations of the Trustee shall be determined solely by the express provisions of this Indenture, andthe Trustee shall not be liable except for the performance of such duties and obligations as are specifically set forth in thisIndenture to the extent of its own gross negligence or willful misconduct and no implied covenants or obligations shall beread into this Indenture against the Trustee; and46 (ii)in the absence of bad faith on its part, the Trustee and each Agent may conclusively and without liability rely, andwill be protected in acting, or refraining from acting, upon any resolution, certificate, statement, instrument, opinion, report,notice, request, direction, consent, order, approval, security, bond, debenture, note, other evidence of indebtedness or otherpaper or document (whether in original, email or any other form of electronic communication or facsimile form) believed byit to be genuine and to have been signed or presented by the proper Person. The Trustee and each Agent need notinvestigate any fact or matter stated in the document, but, in the case of any such certificates or opinions that by anyprovisions hereof are specifically required to be furnished to the Trustee, the Trustee shall be under a duty to examine thesame to determine whether or not they conform to the requirements of this Indenture (but need not confirm or investigate theaccuracy of any mathematical calculations or other facts stated therein);(b)the Trustee shall not be liable for any error of judgment made in good faith by a Responsible Officer or Officers of theTrustee, unless it shall be proved by a decision of a court of competent jurisdiction that the Trustee was grossly negligent inascertaining the pertinent facts;(c)the Trustee shall not be liable with respect to any action taken or omitted to be taken by it in good faith in accordancewith the direction of the Holders of not less than a majority of the aggregate principal amount of the Notes at the time outstandingdetermined as provided in Section 8.04 relating to the time, method and place of conducting any proceeding for any remedy availableto the Trustee, or exercising any trust or power conferred upon the Trustee, under this Indenture;(d)whether or not therein provided, every provision of this Indenture relating to the conduct or affecting the liability of, oraffording protection to, the Trustee shall be subject to the provisions of this Section;(e)the Trustee shall not be liable in respect of any payment (as to the correctness of amount, entitlement to receive or anyother matters relating to payment) or notice effected by the Company or any Paying Agent or any records maintained by any co-NoteRegistrar with respect to the Notes;(f)if any party fails to deliver a notice relating to an event the fact of which, pursuant to this Indenture, requires notice tobe sent to the Trustee, the Trustee may conclusively and without liability rely on its failure to receive such notice as reason to act as ifno such event occurred;(g)in the absence of written investment direction from the Company, all cash received by the Trustee shall be placed in anon-interest bearing trust account, and in no event shall the Trustee be liable for the selection of investments or for investment lossesincurred thereon or for losses incurred as a result of the liquidation of any such investment prior to its maturity date or the failure of theparty directing such investments prior to its maturity date or the failure of the party directing such investment to provide timely writteninvestment direction, and the Trustee shall have no obligation to invest or reinvest any amounts held hereunder in the absence of suchwritten investment direction from the Company;47 (h)in the event that the Trustee or any of its affiliates is also acting as Note Registrar, Paying Agent, Conversion Agent,Bid Solicitation Agent or Transfer Agent hereunder, the rights and protections afforded to the Trustee pursuant to this Article 7 shallalso be afforded to such Note Registrar, Paying Agent, Conversion Agent, Bid Solicitation Agent or Transfer Agent; and(i)under no circumstances shall the Trustee be liable in its individual capacity for the obligations evidenced by the Notes.None of the provisions contained in this Indenture shall require the Trustee to expend or risk its own funds or otherwiseincur personal financial liability in the performance of any of its duties or in the exercise of any of its rights or powers.Section 7.02. Reliance on Documents, Opinions, Etc. Except as otherwise provided in Section 7.01:(a)any request, direction, order or demand of the Company mentioned herein shall be sufficiently evidenced by anOfficer’s Certificate (unless other evidence in respect thereof be herein specifically prescribed); and any Board Resolution may beevidenced to the Trustee by a copy thereof certified by the Secretary or an Assistant Secretary of the Company;(b)the Trustee may consult with counsel or other professional advisors of its selection and require an Opinion of Counseland any written or verbal advice of such counsel or Opinion of Counsel shall be full and complete authorization and protection inrespect of any action taken or omitted by it hereunder in good faith and in accordance with such advice or Opinion of Counsel;(c)the Trustee, in its discretion, may make such further inquiry or investigation into such facts or matters as it may see fit,and, if the Trustee shall determine to make such further inquiry or investigation, it shall be entitled to examine the books, records andpremises of the Company, personally or by agent or attorney at the expense of the Company and shall incur no liability of any kind byreason of such inquiry or investigation;(d)in connection with the exercise by it of its trusts, powers, authorities or discretions (including, without limitation, anymodification, waiver, authorization or determination), the Trustee shall have regard to the general interests of the Holders as a class butshall not have regard to any interests arising from circumstances particular to individual Holders (whatever their number) and inparticular, but without limitation, shall not have regard to the consequences of the exercise of its trusts, powers, authorities ordiscretions for individual Holders (whatever their number) resulting from their being for any purpose domiciled or resident in, orotherwise connected with, or subject to the jurisdiction of, any country, state or territory and a Holder shall not be entitled to require,nor shall any Holder be entitled to claim, from the Company, the Trustee or any other Person any indemnification or payment inrespect of any tax consequence of any such exercise upon individual Holders except to the extent already provided in Section 4.07 orSection 14.02(e) and/or any undertaking given in addition to, or in substitution for, Section 4.07 or Section 14.02(e) pursuant to thisIndenture;48 (e)the Trustee may execute any of the trusts or powers hereunder or perform any duties hereunder either directly or by orthrough agents, delegates, custodians, nominees or attorneys and the Trustee shall not be responsible for any misconduct or negligenceon the part of any agent, delegate, representative, custodian, nominee or attorney appointed by it with due care hereunder;(f)the permissive rights of the Trustee enumerated herein shall not be construed as duties;(g)the Trustee shall not be required to give any bond or surety in respect of the performance of its powers and dutieshereunder;(h)the Trustee may request that the Company deliver a certificate setting forth the names of individuals and/or titles ofofficers authorized at such time to take specified actions pursuant to this Indenture;(i)in no event shall the Trustee be liable for any consequential, punitive, special or indirect loss or damage of any kindwhatsoever (including but not limited to lost profits), even if the Trustee has been advised of the likelihood of such loss or damage andregardless of the form of action;(j)neither the Trustee nor any Agent shall be charged with knowledge of any Default or Event of Default with respect tothe Notes, unless either (1) in the case of the Trustee, a Responsible Officer shall have actual knowledge of such Default or Event ofDefault or (2) it has received express written notice of such Default or Event of Default;(k)the Trustee shall treat information provided hereunder as confidential, but (unless consent is prohibited by law) theCompany hereby consents to the processing, transfer and disclosure by the Trustee of any information relating to it provided hereunderto and between branches, subsidiaries, representative offices, affiliates and agents of the Trustee solely in connection with the dischargeof the Trustee’s trusts, powers, authorities, duties and obligations under this Indenture, wherever situated, for confidential use(including to service providers selected by the Trustee with due care for data processing, statistical and risk analysis purposes and forcompliance with applicable law). The Trustee and any such branch, subsidiary, representative office, affiliate, agent or third party maytransfer and disclose any such information only to the extent required or requested by any applicable law, regulatory authority, court orlegal process, including any auditor of the Company and including any payor or payee as required by applicable law, and may use(and its performance will be subject to the rules of) any communications, clearing or payment systems, intermediary bank or othersystem. The Company acknowledges that the transfers permitted by this Section 7.02(k) may include transfers to jurisdictions whichdo not have strict data protection or data privacy laws;(l)the Company hereby irrevocably waives, in favor of the Trustee and the Agents, any conflict of interest that may ariseby virtue of the Trustee and/or the Agents acting in various capacities under the Notes or this Indenture or for other customers of theTrustee and the Agents. The Company acknowledges that the Trustee and the Agents and their respective affiliates (together, the“Agent Parties”) may have interests in, or may be providing or may in the future49 provide financial or other services to other parties with interests which the Company may regard as conflicting with its interests andmay possess information (whether or not material to the Company) other than as a result of the Trustee and/or the Agents acting as theTrustee and/or the Agents hereunder, that the Trustee and/or the Agents may not be entitled to share with the Company. The Trusteeand the Agents will not disclose confidential information obtained from the Company (without its consent) to any of the Trustee and/orthe Agents’ other customers or affiliates nor will it use on behalf of the Company any confidential information obtained from any othercustomer. Without prejudice to the foregoing, the Company agrees that the Agent Parties may deal (whether for its own or itscustomers’ account) in, or advise on, securities of any party and that such dealing or giving of advice, will not constitute a conflict ofinterest for the purposes of the Notes or this Indenture;(m)the Trustee shall be entitled to take any action or to refuse to take any action which the Trustee regards as necessaryfor the Trustee to comply with any applicable law, regulation or fiscal requirement, court order, or the rules, operating procedures ormarket practice of any relevant stock exchange or other market or clearing system;(n)notwithstanding anything else contained in this Indenture, each of the Trustee and the Agents may refrain withoutliability from (i) doing anything which would or might in its opinion acting reasonably be illegal or contrary to, or would result in theTrustee or any Agent being in breach of, any law of any jurisdiction or any directive, rule, regulation, request, direction, notice,announcement or similar action of any agency, regulatory authority, stock exchange or self-regulatory organization of any jurisdiction(including, without limitation, Section 619 of the Dodd-Frank Wall Street Reform and Consumer Protection Act), or which would ormight otherwise render it liable to any person and may do anything which is, in its opinion, necessary to comply with any such law,directive or regulation or (ii) doing anything which may cause the Trustee to be considered a sponsor of a covered fund under Section619 of the Dodd-Frank Wall Street Reform and Consumer Protection Act and any regulations promulgated thereunder. Furthermore,the Trustee may also refrain from taking any action if, in its opinion based upon advice of counsel, it would not have the power to dothe relevant thing in the relevant jurisdiction by virtue of any applicable law in such jurisdiction or if it is determined by any court orother competent authority in such jurisdiction that it does not have such power; and(o)in the event the Trustee receives inconsistent or conflicting requests and indemnity, security and/or pre-funding fromtwo or more groups of Holders, each representing less than a majority in aggregate principal amount of the Notes then outstanding,pursuant to the provisions of this Indenture, the Trustee, in its sole and absolute discretion, may determine what action, if any, will betaken.Section 7.03. No Responsibility for Recitals, Etc. The recitals, statements, warranties and representations contained hereinand in the Notes (except in the Trustee’s certificate of authentication) shall be taken as the statements of the Company, and the Trusteeassumes no responsibility for the correctness of the same. The Trustee makes no representations as to the accuracy or correctness ofthe same or the execution, legality, effectiveness, adequacy,50 genuineness, validity, enforceability or admissibility in evidence of this Indenture or of the Notes. The Trustee shall not be accountablefor the use or application by the Company of any Notes or the proceeds of any Notes authenticated and delivered by the Trustee inconformity with the provisions of this Indenture. Notwithstanding the generality of the foregoing, each Holder shall be solelyresponsible for making its own independent appraisal of, and investigation into, the financial condition, creditworthiness, condition,affairs, status and nature of the Company, and the Trustee shall not at any time have any responsibility for the same and each Holdershall not rely on the Trustee in respect thereof.Section 7.04. Trustee, Paying Agents, Conversion Agents, Bid Solicitation Agent or Note Registrar May Own Notes. TheTrustee, any Paying Agent, any Conversion Agent, Bid Solicitation Agent (if other than the Company or any Affiliate thereof) or NoteRegistrar, in its individual or any other capacity, may become the owner or pledgee of Notes with the same rights it would have if itwere not the Trustee, Paying Agent, Conversion Agent, Bid Solicitation Agent or Note Registrar, and nothing herein shall obligate anyof them to account for any profits earned from any business or transactional relationship.Section 7.05. Monies and ADSs to Be Held in Trust. All monies and ADSs received by the Trustee shall, until used orapplied as herein provided, be held in trust for the purposes for which they were received. Money and ADSs held by the Trustee intrust or by the Paying Agent hereunder need not be segregated from other funds or property except to the extent required bylaw. Neither the Trustee nor the Paying Agent shall be under any liability for interest on any money or ADSs received by it hereunder.Section 7.06. Compensation and Expenses of Trustee. (a) The Company covenants and agrees to pay to the Trustee, in anycapacity under this Indenture, from time to time, and the Trustee shall be entitled to, compensation for all services rendered by ithereunder in any capacity (which shall not be limited by any provision of law in regard to the compensation of a trustee of an expresstrust) as mutually agreed to in writing between the Trustee and the Company, and the Company will pay or reimburse the Trustee uponits request for all reasonable expenses, disbursements and advances reasonably incurred or made by the Trustee in accordance with anyof the provisions of this Indenture in any capacity thereunder (including the reasonable compensation and the expenses anddisbursements of its agents and counsel and of all Persons not regularly in its employ) except any such expense, disbursement oradvance as shall have been caused by its gross negligence or willful misconduct as determined by a final, non-appealable decision of acourt of competent jurisdiction. The Company also covenants to indemnify the Trustee in any capacity under this Indenture and anyother document or transaction entered into in connection herewith and its officers, directors, attorneys, employees and agents, and tohold them harmless against, any loss, claim (provided that the Company need not pay for settlement of any such claim made without itsconsent, which consent shall not be unreasonably withheld), damage, liability or expense incurred without gross negligence or willfulmisconduct on the part of the Trustee, its officers, directors, agents, attorneys or employees, as the case may be, as determined by afinal, non-appealable decision of a court of competent jurisdiction, and arising out of or in connection with the acceptance oradministration of this Indenture or in any other capacity hereunder, including the costs and expenses of defending themselves againstany claim51 of liability in the premises. The obligations of the Company under this Section 7.06 to compensate or indemnify the Trustee and to payor reimburse the Trustee for expenses, disbursements and advances shall be secured by a senior lien to which the Notes are herebymade subordinate on all money or property held or collected by the Trustee, except, subject to the effect of Section 6.05, funds held intrust herewith for the benefit of the Holders of particular Notes. The Trustee’s right to receive payment of any amounts due under thisSection 7.06 shall not be subordinate to any other liability or indebtedness of the Company. The indemnity under this Section 7.06(a)is payable upon demand by the Trustee. The obligation of the Company under this Section 7.06(a) shall survive the satisfaction anddischarge of the Indenture and payment of the Notes, the termination of this Indenture and the resignation or removal of theTrustee. The Company need not pay for any settlement made without its consent, which consent shall not be unreasonablywithheld. The indemnification provided in this Section 7.06(a) shall extend to the officers, directors, attorneys, agents and employeesof the Trustee. Subject to Section 7.02(e), any negligence or misconduct of any agent, delegate, attorney or representative, in eachcase, of the Trustee, shall not affect indemnification of the Trustee.Without prejudice to any other rights available to the Trustee under applicable law, when the Trustee and its agents incurexpenses or render services after an Event of Default specified in Section 6.01(i) or Section 6.01(j) occurs, the expenses and thecompensation for the services are intended to constitute expenses of administration under any bankruptcy, insolvency or similar laws. Ifa Default or Event of Default shall have occurred or if the Trustee finds it expedient or necessary or is requested by the Companyand/or the Holders to undertake duties which are of an exceptional nature or otherwise outside the scope of the Trustee’s normal dutiesunder this Indenture, the Company will pay such additional remuneration as the Company and the Trustee have separately agreed inwriting.(b)The Paying Agent, the Transfer Agent, the Conversion Agent and the Note Registrar shall be entitled to thecompensation to be agreed upon in writing with the Company for all services rendered by it under this Indenture, and theCompany agrees promptly to pay such compensation and to reimburse the Paying Agent, the Transfer Agent, the Conversion Agentand the Note Registrar for its out-of-pocket expenses (including reasonable fees and expenses of counsel) incurred by it in connectionwith the services rendered by it under this Indenture. The Company hereby agrees to indemnify the Paying Agent, the Transfer Agent,the Conversion Agent and the Note Registrar and their respective officers, directors, agents and employees and any successors theretofor, and to hold it harmless against, any loss, liability or expense (including reasonable fees and expenses of counsel) incurred withoutgross negligence or willful misconduct on its part, as determined by a final, non-appealable decision of a court of competentjurisdiction, arising out of or in connection with its acting as the Paying Agent, the Transfer Agent, the Conversion Agent and the NoteRegistrar hereunder. The obligations of the Company under this paragraph (b) shall survive the payment of the Notes, the terminationof the Indenture and the resignation or removal of the Paying Agent, the Transfer Agent, the Conversion Agent and the Note Registrar.52 Section 7.07. Officer’s Certificate as Evidence. Except as otherwise provided in Section 7.01, whenever in theadministration of the provisions of this Indenture the Trustee shall deem it necessary or desirable that a matter be proved or establishedprior to taking or omitting any action hereunder, such matter (unless other evidence in respect thereof be herein specifically prescribed)may be deemed to be conclusively proved and established by an Officer’s Certificate delivered to the Trustee, and such Officer’sCertificate shall be full warrant to the Trustee for any action taken or omitted by it under the provisions of this Indenture upon the faiththereof.Section 7.08. Eligibility of Trustee. There shall at all times be a Trustee hereunder which shall be a Person that is eligiblepursuant to the Trust Indenture Act to act as such and has a combined capital and surplus of at least US$50,000,000. If such Personpublishes reports of condition at least annually, pursuant to law or to the requirements of any supervising or examining authority, thenfor the purposes of this Section, the combined capital and surplus of such Person shall be deemed to be its combined capital andsurplus as set forth in its most recent report of condition so published. If at any time the Trustee shall cease to be eligible in accordancewith the provisions of this Section, it shall resign immediately in the manner and with the effect hereinafter specified in this Article.Section 7.09. Resignation or Removal of Trustee. (a) The Trustee may at any time resign by giving 30 days’ written noticeof such resignation to the Company. Upon receiving such notice of resignation, the Company shall promptly appoint a successortrustee by written instrument, in duplicate, executed by order of the Board of Directors, one copy of which instrument shall bedelivered to the resigning Trustee and one copy to the successor trustee. If no successor trustee shall have been so appointed and haveaccepted appointment within 60 days after the mailing of such notice of resignation to the Company, the resigning Trustee may appointa successor trustee on behalf of and at the expense of the Company or it may, upon ten Business Days’ notice to the Company and theHolders and at the expense of the Company, petition any court of competent jurisdiction for the appointment of a successor trustee, orany Holder who has been a bona fide holder of a Note or Notes for at least six months may, subject to the provisions of Section 6.11,on behalf of himself or herself and all others similarly situated, petition any such court for the appointment of a successor trustee. Suchcourt may thereupon, after such notice, if any, as it may deem proper and prescribe, appoint a successor trustee.(b)In case at any time any of the following shall occur:(i)the Trustee shall cease to be eligible in accordance with the provisions of Section 7.08 and shall fail to resign afterwritten request therefor by the Company or by any such Holder, or(ii)the Trustee shall become incapable of acting, or shall be adjudged a bankrupt or insolvent, or a receiver of theTrustee or of its property shall be appointed, or any public officer shall take charge or control of the Trustee or of its propertyor affairs for the purpose of rehabilitation, conservation or liquidation, then, in either case, the Company may by a BoardResolution remove the Trustee and appoint a successor trustee by written instrument, in duplicate, executed by order of theBoard of Directors, one copy of which instrument shall be delivered to the Trustee so removed and one copy to thesuccessor53 trustee, or, subject to the provisions of Section 6.11, any Holder who has been a bona fide holder of a Note or Notes for atleast six months may, on behalf of himself or herself and all others similarly situated, petition any court of competentjurisdiction for the removal of the Trustee and the appointment of a successor trustee. Such court may thereupon, after suchnotice, if any, as it may deem proper and prescribe, remove the Trustee and appoint a successor trustee.(c)The Holders of a majority in aggregate principal amount of the Notes at the time outstanding, as determined inaccordance with Section 8.04, may remove the Trustee by giving 30 days written notice to the Trustee and nominate a successortrustee that shall be deemed appointed as successor trustee unless within ten days after notice to the Company of such nomination theCompany objects thereto, in which case the Trustee so removed or any Holder, upon the terms and conditions and otherwise as inSection 7.09(a) provided, may petition any court of competent jurisdiction for an appointment of a successor trustee.(d)Any resignation or removal of the Trustee and appointment of a successor trustee pursuant to any of the provisions ofthis Section 7.09 shall become effective upon acceptance of appointment by the successor trustee as provided in Section 7.10.Section 7.10. Acceptance by Successor Trustee. Any successor trustee appointed as provided in Section 7.09 shall execute,acknowledge and deliver to the Company and to its predecessor trustee an instrument accepting such appointment hereunder, andthereupon the resignation or removal of the predecessor trustee shall become effective and such successor trustee, without any furtheract, deed or conveyance, shall become vested with all the rights, powers, duties and obligations of its predecessor hereunder, with likeeffect as if originally named as Trustee herein; but, nevertheless, on the written request of the Company or of the successor trustee, thetrustee ceasing to act shall, upon payment of any amounts then due to it pursuant to the provisions of Section 7.06, execute and deliveran instrument transferring to such successor trustee all the rights and powers of the trustee so ceasing to act. Upon request of any suchsuccessor trustee, the Company shall execute any and all instruments in writing for more fully and certainly vesting in and confirmingto such successor trustee all such rights and powers. Any trustee ceasing to act shall, nevertheless, retain a senior lien to which theNotes are hereby made subordinate on all money or property held or collected by such trustee as such, except for funds held in trust forthe benefit of Holders of particular Notes, to secure any amounts then due to it pursuant to the provisions of Section 7.06.No successor trustee shall accept appointment as provided in this Section 7.10 unless at the time of such acceptance suchsuccessor trustee shall be eligible under the provisions of Section 7.08.Upon acceptance of appointment by a successor trustee as provided in this Section 7.10, each of the Company and thesuccessor trustee, at the written direction and at the expense of the Company shall deliver or cause to be delivered notice of thesuccession of such trustee hereunder to the Holders at their addresses as they shall appear on the Note Register. If the Company failsto deliver such notice within ten days after acceptance of appointment by the successor trustee, the successor trustee shall cause suchnotice to be delivered at the expense of the Company.54 Section 7.11. Succession by Merger, Etc. Any corporation or other entity into which the Trustee may be merged orconverted or with which it may be consolidated, or any corporation or other entity resulting from any merger, conversion orconsolidation to which the Trustee shall be a party, or any corporation or other entity succeeding to all or substantially all of thecorporate trust business of the Trustee (including the administration of this Indenture), shall be the successor to the Trustee hereunderwithout the execution or filing of any paper or any further act on the part of any of the parties hereto; provided that in the case of anycorporation or other entity succeeding to all or substantially all of the corporate trust business of the Trustee such corporation or otherentity shall be eligible under the provisions of Section 7.08.In case at the time such successor to the Trustee shall succeed to the trusts created by this Indenture, any of the Notes shallhave been authenticated but not delivered, any such successor to the Trustee may adopt the certificate of authentication of anypredecessor trustee, and deliver such Notes so authenticated; and in case at that time any of the Notes shall not have beenauthenticated, any successor to the Trustee may authenticate such Notes either in the name of any predecessor trustee hereunder or inthe name of the successor trustee; and in all such cases such certificates shall have the full force which it is anywhere in the Notes or inthis Indenture provided that the certificate of the Trustee shall have; provided, however, that the right to adopt the certificate ofauthentication of any predecessor trustee or to authenticate Notes in the name of any predecessor trustee shall apply only to itssuccessor or successors by merger, conversion or consolidation.Section 7.12. Trustee’s Application for Instructions from the Company. Any application by the Trustee for writteninstructions from the Company (other than with regard to any action proposed to be taken or omitted to be taken by the Trustee thataffects the rights of the Holders of the Notes under this Indenture) may, at the option of the Trustee, set forth in writing any actionproposed to be taken or omitted by the Trustee under this Indenture and the date on and/or after which such action shall be taken orsuch omission shall be effective. The Trustee shall not be liable for any action taken by, or omission of, the Trustee in accordance witha proposal included in such application on or after the date specified in such application (which date shall not be less than threeBusiness Days after the date any Officer that the Company been deemed to have been given pursuant to Section 17.03, unless anysuch Officer shall have consented in writing to any earlier date), unless, prior to taking any such action (or the effective date in the caseof any omission), the Trustee shall have received written instructions in accordance with this Indenture in response to such applicationspecifying the action to be taken or omitted.ARTICLE 8Concerning the HoldersSection 8.01. Action by Holders. Whenever in this Indenture it is provided that the Holders of a specified percentage of theaggregate principal amount of the Notes may take any action (including the making of any demand or request, the giving of any notice,consent or waiver or the taking of any other action), the fact that at the time of taking any such action, the Holders of such specifiedpercentage have joined therein may be evidenced (a) by any instrument or any number of instruments of similar tenor executed byHolders in person or by agent or55 proxy appointed in writing, or (b) by the record of the Holders voting in favor thereof at any meeting of Holders duly called and heldin accordance with the provisions of Article 9, or (c) by a combination of such instrument or instruments and any such record of such ameeting of Holders. Whenever the Company or the Trustee solicits the taking of any action by the Holders of the Notes, the Companyor the Trustee may fix, but shall not be required to, in advance of such solicitation, a date as the record date for determining Holdersentitled to take such action. The record date if one is selected shall be not more than fifteen days prior to the date of commencement ofsolicitation of such action.Section 8.02. Proof of Execution by Holders. Subject to the provisions of Section 7.01, Section 7.02 and Section 9.05,proof of the execution of any instrument by a Holder or its agent or proxy shall be sufficient if made in accordance with suchreasonable rules and regulations as may be prescribed by the Trustee or in such manner as shall be satisfactory to the Trustee. Theholding of Notes shall be proved by the Note Register or by a certificate of the Note Registrar. The record of any Holders’ meetingshall be proved in the manner provided in Section 9.06.Section 8.03. Who Are Deemed Absolute Owners. The Company, the Trustee, any Paying Agent, any Transfer Agent, anyConversion Agent and any Note Registrar may deem the Person in whose name a Note shall be registered upon the Note Register tobe, and may treat it as, the absolute owner of such Note (whether or not such Note shall be overdue and notwithstanding any notationof ownership or other writing thereon made by any Person other than the Company or any Note Registrar) for the purpose of receivingpayment of or on account of the principal of and (subject to Section 2.03) accrued and unpaid interest on such Note, for the purpose ofconversion of such Note and for all other purposes under this Indenture; and none of the Company, the Trustee, any Transfer Agent,any Paying Agent, any Conversion Agent or any Note Registrar shall be affected by any notice to the contrary. The sole registeredholder of a Global Note shall be the Depositary or its nominee. All such payments or deliveries so made to any Holder for the timebeing, or upon its order, shall be valid, and, to the extent of the sums or ADSs so paid or delivered, effectual to satisfy and dischargethe liability for monies payable or ADSs deliverable upon any such Note. Notwithstanding anything to the contrary in this Indentureor the Notes following an Event of Default, any owner of a beneficial interest in a Global Note may directly enforce against theCompany, without the consent, solicitation, proxy, authorization or any other action of the Depositary or any other Person, suchowner’s right to exchange such beneficial interest for a Note in certificated form in accordance with the provisions of this Indenture.Section 8.04. Company-Owned Notes Disregarded. In determining whether the Holders of the requisite aggregate principalamount of Notes have concurred in any direction, consent, waiver or other action under this Indenture, Notes that are owned by theCompany, by any Subsidiary thereof or by any Affiliate of the Company or any Subsidiary thereof shall be disregarded and deemednot to be outstanding for the purpose of any such determination; provided that for the purposes of determining whether the Trusteeshall be protected in relying on any such direction, consent, waiver or other action only Notes in respect of which a ResponsibleOfficer is notified in writing shall be so disregarded. Notes so owned that have been pledged in good faith may be regarded asoutstanding for the purposes of this Section 8.0456 if the pledgee shall establish its right to so act with respect to such Notes and that the pledgee is not the Company, a Subsidiary thereofor an Affiliate of the Company or a Subsidiary thereof. Within five days of acquisition of the Notes by any of the above describedpersons or entities, the Company shall furnish to the Trustee promptly an Officer’s Certificate listing and identifying all Notes, if any,known by the Company to be owned or held by or for the account of any of the above described Persons; and, subject to Section 7.01,the Trustee shall be entitled to accept such Officer’s Certificate as conclusive evidence of the facts therein set forth and of the fact thatall Notes not listed therein are outstanding for the purpose of any such determination.Section 8.05. Revocation of Consents; Future Holders Bound. At any time prior to (but not after) the evidencing to theTrustee, as provided in Section 8.01, of the taking of any action by the Holders of the percentage of the aggregate principal amount ofthe Notes specified in this Indenture in connection with such action, any Holder of a Note that is shown by the evidence to be includedin the Notes the Holders of which have consented to such action may, by filing written notice with the Trustee at its Corporate TrustOffice and upon proof of holding as provided in Section 8.02, revoke such action so far as concerns such Note. Except as aforesaid,any such action taken by the Holder of any Note shall be conclusive and binding upon such Holder and upon all future Holders andowners of such Note and of any Notes issued in exchange or substitution therefor or upon registration of transfer thereof, irrespectiveof whether any notation in regard thereto is made upon such Note or any Note issued in exchange or substitution therefor or uponregistration of transfer thereof.ARTICLE 9Holders’ MeetingsSection 9.01. Purpose of Meetings. A meeting of Holders may be called at any time and from time to time pursuant to theprovisions of this Article 9 for any of the following purposes:(a)to give any notice to the Company or to the Trustee or to give any directions to the Trustee permitted under thisIndenture, or to consent to the waiving of any Default or Event of Default hereunder and its consequences, or to take any other actionauthorized to be taken by Holders pursuant to any of the provisions of Article 6;(b)to remove the Trustee and nominate a successor trustee pursuant to the provisions of Article 7;(c)to consent to the execution of an indenture or indentures supplemental hereto pursuant to the provisions of Article 10;or(d)to take any other action authorized to be taken by or on behalf of the Holders of any specified aggregate principalamount of the Notes under any other provision of this Indenture or under applicable law.57 Section 9.02. Call of Meetings by Trustee. The Trustee may at any time call a meeting of Holders to take any actionspecified in Section 9.01, to be held at such time and at such place as the Trustee shall determine. Notice of every meeting of theHolders, setting forth the time and the place of such meeting and in general terms the action proposed to be taken at such meeting andthe establishment of any record date pursuant to Section 8.01, shall be delivered to Holders of such Notes at their addresses as theyshall appear on the Note Register. Such notice shall also be delivered to the Company. Such notices shall be delivered not less than20 nor more than 90 days prior to the date fixed for the meeting.Any meeting of Holders shall be valid without notice if the Holders of all Notes then outstanding are present in person or byproxy or if notice is waived before or after the meeting by the Holders of all Notes then outstanding, and if the Company and theTrustee are either present by duly authorized representatives or have, before or after the meeting, waived notice.Section 9.03. Call of Meetings by Company or Holders. In case at any time the Company, pursuant to a Board Resolution,or the Holders of at least 10% of the aggregate principal amount of the Notes then outstanding, shall have requested the Trustee to calla meeting of Holders, by written request setting forth in reasonable detail the action proposed to be taken at the meeting, and theTrustee shall not have delivered the notice of such meeting within 20 days after receipt of such request, then the Company or suchHolders may determine the time and the place for such meeting and may call such meeting to take any action authorized in Section9.01, by delivering notice thereof as provided in Section 9.02.Section 9.04. Qualifications for Voting. To be entitled to vote at any meeting of Holders a Person shall (a) be a Holder ofone or more Notes on the record date pertaining to such meeting or (b) be a Person appointed by an instrument in writing as proxy by aHolder of one or more Notes on the record date pertaining to such meeting. The only Persons who shall be entitled to be present or tospeak at any meeting of Holders shall be the Persons entitled to vote at such meeting and their counsel and any representatives of theTrustee and its counsel and any representatives of the Company and its counsel.Section 9.05. Regulations. Notwithstanding any other provisions of this Indenture, the Trustee may make such reasonableregulations as it may deem advisable for any meeting of Holders, in regard to proof of the holding of Notes and of the appointment ofproxies, and in regard to the appointment and duties of inspectors of votes, the submission and examination of proxies, certificates andother evidence of the right to vote, and such other matters concerning the conduct of the meeting as it shall think fit.The Trustee shall, by an instrument in writing, appoint a temporary chairman of the meeting, unless the meeting shall havebeen called by the Company or by Holders as provided in Section 9.03, in which case the Company or the Holders calling themeeting, as the case may be, shall in like manner appoint a temporary chairman. A permanent chairman and a permanent secretary ofthe meeting shall be elected by vote of the Holders of a majority in aggregate principal amount of the Notes represented at the meetingand entitled to vote at the meeting.58 Subject to the provisions of Section 8.04, at any meeting of Holders each Holder or proxyholder shall be entitled to one votefor each US$1,000 principal amount of Notes held or represented by him or her; provided, however, that no vote shall be cast orcounted at any meeting in respect of any Note challenged as not outstanding and ruled by the chairman of the meeting to be notoutstanding. The chairman of the meeting shall have no right to vote other than by virtue of Notes held by it or instruments in writingas aforesaid duly designating it as the proxy to vote on behalf of other Holders. Any meeting of Holders duly called pursuant to theprovisions of Section 9.02 or Section 9.03 may be adjourned from time to time by the Holders of a majority of the aggregate principalamount of Notes represented at the meeting, whether or not constituting a quorum, and the meeting may be held as so adjournedwithout further notice.Minutes shall be made of all resolutions and proceedings at every meeting and, if purporting to be signed by the chairman ofthat meeting or of the next succeeding meeting of Holders of the Notes, shall be conclusive evidence of the matters in them. Until thecontrary is proved every meeting for which minutes have been so made and signed shall be deemed to have been duly convened andheld and all resolutions passed or proceedings transacted at it to have been duly passed and transacted.Section 9.06. Voting. The vote upon any resolution submitted to any meeting of Holders shall be by written ballot on whichshall be subscribed the signatures of the Holders or of their representatives by proxy and the outstanding aggregate principal amount ofthe Notes held or represented by them. The permanent chairman of the meeting shall appoint two inspectors of votes who shall countall votes cast at the meeting for or against any resolution and who shall make and file with the secretary of the meeting their verifiedwritten reports in duplicate of all votes cast at the meeting. A record in duplicate of the proceedings of each meeting of Holders shallbe prepared by the secretary of the meeting and there shall be attached to said record the original reports of the inspectors of votes onany vote by ballot taken thereat and affidavits by one or more Persons having knowledge of the facts setting forth a copy of the noticeof the meeting and showing that said notice was delivered as provided in Section 9.02. The record shall show the aggregate principalamount of the Notes voting in favor of or against any resolution. The record shall be signed and verified by the affidavits of thepermanent chairman and secretary of the meeting and one of the duplicates shall be delivered to the Company and the other to theTrustee to be preserved by the Trustee, the latter to have attached thereto the ballots voted at the meeting.Any record so signed and verified shall be conclusive evidence of the matters therein stated.Section 9.07. No Delay of Rights by Meeting. Nothing contained in this Article 9 shall be deemed or construed to authorizeor permit, by reason of any call of a meeting of Holders or any rights expressly or impliedly conferred hereunder to make such call, anyhindrance or delay in the exercise of any right or rights conferred upon or reserved to the Trustee or to the Holders under any of theprovisions of this Indenture or of the Notes.59 ARTICLE 10Supplemental IndenturesSection 10.01. Supplemental Indentures Without Consent of Holders. The Company, when authorized by the resolutions ofthe Board of Directors, and the Trustee, at the Company’s expense and direction, may from time to time and at any time enter into anindenture or indentures supplemental hereto for one or more of the following purposes:(a)to cure any ambiguity, omission, defect or inconsistency;(b)to provide for the assumption by a Successor Company of the obligations of the Company under this Indenturepursuant to Article 11;(c)to add guarantees with respect to the Notes;(d)to secure the Notes;(e)to add to the covenants or Events of Default of the Company for the benefit of the Holders or surrender any right orpower conferred upon the Company under this Indenture or the Notes;(f)upon the occurrence of any transaction or event described in Section 14.07(a), to (i) provide that the Notes areconvertible into Reference Property, subject to Section 14.03, and (ii) effect the related changes to the terms of the Notes describedunder Section 14.07(a), in each case, in accordance with Section 14.07;(g)to make any change that does not adversely affect the rights or interests of any Holder in any material respect; or(h)to conform the provisions of this Indenture or the Notes to the “Description of the Notes” section of the OfferingMemorandum, as certified by the Company in an Officer’s Certificate.Upon the written request of the Company, the Trustee is hereby authorized to join with the Company in the execution of anysuch supplemental indenture, to make any further appropriate agreements and stipulations that may be therein contained, but theTrustee shall not be obligated to, but may in its discretion, enter into any supplemental indenture that affects the Trustee’s own rights,duties, liabilities or immunities under this Indenture or otherwise. Any supplemental indenture authorized by the provisions of this Section 10.01 may be executed by the Company and theTrustee without the consent of the Holders of any of the Notes at the time outstanding, notwithstanding any of the provisions ofSection 10.02.60 Section 10.02. Supplemental Indentures with Consent of Holders. With the consent (evidenced as provided in Article 8) ofthe Holders of at least a majority of the aggregate principal amount of the Notes then outstanding (determined in accordance withArticle 8 and including, without limitation, consents obtained in connection with a repurchase of, or tender or exchange offer for,Notes), the Company, when authorized by the resolutions of the Board of Directors, and the Trustee, at the Company’s expense, mayfrom time to time and at any time enter into an indenture or indentures supplemental hereto for the purpose of adding any provisions toor changing in any manner or eliminating any of the provisions of this Indenture or any supplemental indenture or of modifying in anymanner the rights of the Holders; provided, however, that, without the consent of each Holder of an outstanding Note affected, no suchsupplemental indenture shall:(a)reduce the amount of Notes whose Holders must consent to an amendment;(b)reduce the rate of or extend the stated time for payment of interest on any Note;(c)reduce the principal of or extend the Maturity Date of any Note;(d)make any change that adversely affects the conversion rights of any Notes;(e)reduce the Redemption Price, the Repurchase Price or the Fundamental Change Repurchase Price of any Note oramend or modify in any manner adverse to the Holders the Company’s obligation to make such payments, whether through anamendment or waiver of provisions in the covenants, definitions or otherwise;(f)make any Note payable in a currency other than U.S. dollars;(g)change the ranking of the Notes;(h)impair the right of any Holder to receive payment of principal and interest on such Holder’s Notes on or after the duedates therefor or to institute suit for the enforcement of any payment on or with respect to such Holder’s Note;(i)change the Company’s obligation to pay Additional Amounts on any Note; or(j)make any change in this Article 10 that requires each Holder’s consent or in the waiver provisions in Section 6.02 orSection 6.09.Upon the written request of the Company, and upon the filing with the Trustee of evidence of the consent of the requisiteHolders as aforesaid and subject to Section 10.05, the Trustee shall join with the Company in the execution of such supplementalindenture unless (i) the Trustee has not received an Opinion of Counsel stating that such supplemental indenture is authorized andpermitted by the terms of this Indenture and not contrary to law or (ii) such supplemental indenture affects the Trustee’s own rights,duties or immunities under this Indenture or otherwise, in which case the Trustee may in its discretion, but shall not be obligated to,enter into such supplemental indenture.61 Holders do not need under this Section 10.02 to approve the particular form of any proposed supplemental indenture. Itshall be sufficient if such Holders approve the substance thereof. After any supplemental indenture becomes effective under Section10.01 or Section 10.02, the Company shall send to the Holders (with a copy to the Trustee) a notice briefly describing suchsupplemental indenture. However, the failure to give such notice to all the Holders, or any defect in the notice, will not impair or affectthe validity of the supplemental indenture.Section 10.03. Effect of Supplemental Indentures. Upon the execution of any supplemental indenture pursuant to theprovisions of this Article 10, this Indenture shall be and be deemed to be modified and amended in accordance therewith and therespective rights, limitation of rights, obligations, duties and immunities under this Indenture of the Trustee, the Company and theHolders shall thereafter be determined, exercised and enforced hereunder subject in all respects to such modifications and amendmentsand all the terms and conditions of any such supplemental indenture shall be and be deemed to be part of the terms and conditions ofthis Indenture for any and all purposes.Section 10.04. Notation on Notes. Notes authenticated and delivered after the execution of any supplemental indenturepursuant to the provisions of this Article 10 may, at the Company’s expense, bear a notation as to any matter provided for in suchsupplemental indenture. If the Company or the Trustee shall so determine, new Notes so modified as to conform, in the opinion of theBoard of Directors, to any modification of this Indenture contained in any such supplemental indenture may, at the Company’sexpense, be prepared and executed by the Company, authenticated upon receipt of a Company Order, by the Trustee and delivered inexchange for the Notes then outstanding, upon surrender of such Notes then outstanding.Section 10.05. Evidence of Compliance of Supplemental Indenture to Be Furnished Trustee. In addition to the documentsrequired by Section 17.06, the Trustee shall receive an Officer’s Certificate and an Opinion of Counsel as conclusive evidence that anysupplemental indenture executed pursuant hereto complies with the requirements of this Article 10 and is permitted or authorized bythis Indenture and with respect to such Opinion of Counsel, that such supplemental indenture is the valid and binding obligation of theCompany enforceable in accordance with its terms, subject to customary exceptions and qualifications.ARTICLE 11Consolidation, Merger, Sale, Conveyance and LeaseSection 11.01. Company May Consolidate, Etc. on Certain Terms. Subject to the provisions of Section 11.02, theCompany shall not consolidate with, merge with or into, or sell, convey, transfer or lease all or substantially all of its properties andassets to another Person, unless:62 (a)the resulting, surviving or transferee Person (the “Successor Company”), if not the Company, shall be a corporationorganized and existing under the laws of the United States of America, any State thereof, the District of Columbia, the CaymanIslands, the British Virgin Islands, Bermuda or Hong Kong and the Successor Company (if not the Company) shall expressly assume,by supplemental indenture all of the obligations of the Company under the Notes and this Indenture (including, for the avoidance ofdoubt, the obligation to pay Additional Amounts pursuant to Section 4.07); and(b)immediately after giving effect to such transaction, no Default or Event of Default shall have occurred and becontinuing under this Indenture.For purposes of this Section 11.01, the sale, conveyance, transfer or lease of all or substantially all of the properties andassets of one or more Subsidiaries of the Company to another Person, which properties and assets, if held by the Company instead ofsuch Subsidiaries, would constitute all or substantially all of the properties and assets of the Company on a consolidated basis, shall bedeemed to be the sale, conveyance, transfer or lease of all or substantially all of the properties and assets of the Company to anotherPerson.63 Section 11.02. Successor Corporation to Be Substituted. In case of any such consolidation, merger, sale, conveyance,transfer or lease and upon the assumption by the Successor Company, by supplemental indenture, executed and delivered to theTrustee of the due and punctual payment of the principal of and accrued and unpaid interest on all of the Notes (including, for theavoidance of doubt, any Additional Amounts), the due and punctual delivery or payment, as the case may be, of any consideration dueupon conversion of the Notes (including, for the avoidance of doubt, any Additional Amounts) and the due and punctual performanceof all of the covenants and conditions of this Indenture to be performed by the Company, such Successor Company (if not theCompany) shall succeed to and, except in the case of a lease of all or substantially all of the Company’s properties and assets, shall besubstituted for the Company, with the same effect as if it had been named herein as the party of the first part. Such SuccessorCompany thereupon may cause to be signed, and may issue either in its own name or in the name of the Company any or all of theNotes issuable hereunder which theretofore shall not have been signed by the Company and delivered to the Trustee; and, upon theorder of such Successor Company instead of the Company and subject to all the terms, conditions and limitations in this Indentureprescribed, the Trustee shall authenticate and shall deliver, or cause to be authenticated and delivered, any Notes that previously shallhave been signed and delivered by the Officers of the Company to the Trustee for authentication, and any Notes that such SuccessorCompany thereafter shall cause to be signed and delivered to the Trustee for that purpose. All the Notes so issued shall in all respectshave the same legal rank and benefit under this Indenture as the Notes theretofore or thereafter issued in accordance with the terms ofthis Indenture as though all of such Notes had been issued at the date of the execution hereof. In the event of any such consolidation,merger, sale, conveyance or transfer (but not in the case of a lease), upon compliance with this Article 11 the Person named as the“Company” in the first paragraph of this Indenture (or any successor that shall thereafter have become such in the manner prescribed inthis Article 11) may be dissolved, wound up and liquidated at any time thereafter and, except in the case of a lease, such Person shallbe released from its liabilities as obligor and maker of the Notes and from its obligations under this Indenture and the Notes.In case of any such consolidation, merger, sale, conveyance, transfer or lease, such changes in phraseology and form (butnot in substance) may be made in the Notes thereafter to be issued as may be appropriate.Section 11.03. Opinion of Counsel to Be Given to Trustee. No consolidation, merger, sale, conveyance, transfer or leaseshall be effective unless the Trustee shall receive an Officer’s Certificate and an Opinion of Counsel as conclusive evidence that anysuch consolidation, merger, sale, conveyance, transfer or lease and any such assumption and, if a supplemental indenture is required inconnection with such transaction, such supplemental indenture, complies with the provisions of this Article 11.64 ARTICLE 12Immunity of Incorporators, Stockholders, Officers and DirectorsSection 12.01. Indenture and Notes Solely Corporate Obligations. No recourse for the payment of the principal of oraccrued and unpaid interest on any Note, nor for any claim based thereon or otherwise in respect thereof, and no recourse under orupon any obligation, covenant or agreement of the Company in this Indenture or in any supplemental indenture or in any Note, norbecause of the creation of any indebtedness represented thereby, shall be had against any incorporator, stockholder, employee, agent,Officer or director or Subsidiary, as such, past, present or future, of the Company or of any successor corporation, either directly orthrough the Company or any successor corporation, whether by virtue of any constitution, statute or rule of law, or by the enforcementof any assessment or penalty or otherwise; it being expressly understood that all such liability is hereby expressly waived and releasedas a condition of, and as a consideration for, the execution of this Indenture and the issue of the Notes.ARTICLE 13Intentionally OmittedARTICLE 14Conversion of NotesSection 14.01. Conversion Privilege. (a) Subject to and upon compliance with the provisions of this Article 14, each Holder of a Note shall have the right, atsuch Holder’s option, to convert all or any portion (if the portion to be converted is US$1,000 principal amount or an integral multiplethereof) of such Note (i) subject to satisfaction of the conditions described in Section 14.01(b), at any time prior to the close of businesson the Business Day immediately preceding June 1, 2023 under the circumstances and during the periods set forth in Section 14.01(b),and (ii) regardless of the conditions described in Section 14.01(b), on or after June 1, 2023 and prior to the close of business on thesecond Scheduled Trading Day immediately preceding the Maturity Date, in each case, at an initial conversion rate of 37.1830 ADSs(subject to adjustment as provided in this Article 14, the “Conversion Rate”) per US$1,000 principal amount of Notes (subject to, andin accordance with, the settlement provisions of Section 14.02, the “Conversion Obligation”).(b) (i) Prior to the close of business on the Business Day immediately preceding June 1, 2023, a Holder may surrender allor any portion of its Notes for conversion at any time during the five Business Day period immediately after any ten consecutiveTrading Day period (the “Measurement Period”) in which the Trading Price per US$1,000 principal amount of Notes, as determinedfollowing a request by a Holder of Notes in accordance with this subsection (b)(i), for each Trading Day of the Measurement Periodwas less than 98% of the product of the Last Reported Sale Price of the ADSs on each such Trading Day and the Conversion Rate oneach such Trading Day. The Trading Prices shall be determined by the Bid Solicitation Agent pursuant to this subsection (b)(i) and thedefinition of Trading Price set forth in this Indenture. The Company shall provide written notice to the Bid Solicitation Agent (if otherthan the Company) of the three independent nationally recognized securities dealers selected by the Company pursuant to the definitionof Trading Price, along with appropriate contact information65 for each. The Bid Solicitation Agent (if other than the Company) shall have no obligation to determine the Trading Price perUS$1,000 principal amount of Notes unless the Company has requested such determination in writing, and the Company shall have noobligation to make such request (or, if the Company is acting as Bid Solicitation Agent, the Company shall have no obligation todetermine the Trading Price per US$1,000 principal amount of Notes) unless a Holder provides the Company with reasonableevidence that the Trading Price per US$1,000 principal amount of Notes on any Trading Day would be less than 98% of the productof the Last Reported Sale Price of the ADSs on such Trading Day and the Conversion Rate on such Trading Day, at which time theCompany shall instruct the Bid Solicitation Agent (if other than the Company) in writing to determine, or if the Company is acting asBid Solicitation Agent, the Company shall determine, the Trading Price per US$1,000 principal amount of Notes beginning on thenext Trading Day and on each successive Trading Day until the Trading Price per US$1,000 principal amount of Notes is greater thanor equal to 98% of the product of the Last Reported Sale Price of the ADSs and the Conversion Rate. At such time as the Companydirects the Bid Solicitation Agent in writing to solicit bid quotations, the Company will provide the Bid Solicitation Agent with thenames and contact details of the three independent nationally recognized securities dealers the Company selects, and the Company willdirect those securities dealers to provide bids to the Bid Solicitation Agent. If (x) the Company is not acting as Bid Solicitation Agent,and the Company does not, when the Company is required to, instruct the Bid Solicitation Agent to determine the Trading Price perUS$1,000 principal amount of Notes when obligated as provided in the preceding sentence, or if the Company instructs the BidSolicitation Agent in writing to obtain bids and the Bid Solicitation Agent fails to make such determination, or (y) the Company isacting as Bid Solicitation Agent and the Company fails to make such determination when obligated as provided in the precedingsentence, then, in either case, the Trading Price per US$1,000 principal amount of Notes shall be deemed to be less than 98% of theproduct of the Last Reported Sale Price of the ADSs and the Conversion Rate on each Trading Day of such failure. If the TradingPrice condition set forth above has been met, the Company shall so notify the Holders, the Trustee and the Conversion Agent (if otherthan the Trustee) in writing. If, at any time after the Trading Price condition set forth above has been met, the Trading Price perUS$1,000 principal amount of Notes is greater than or equal to 98% of the product of the Last Reported Sale Price of the ADSs andthe Conversion Rate for such date, the Company shall so notify in writing the Holders, the Trustee and the Conversion Agent (if otherthan the Trustee). (ii)If, prior to the close of business on the Business Day immediately preceding June 1, 2023, the Companyelects to:(A)issue to all or substantially all holders of the Class A Ordinary Shares (directly or in the form of ADSs)any rights, options or warrants entitling them, for a period of not more than 45 calendar days after theannouncement date of such issuance, to subscribe for or purchase Class A Ordinary Shares (directly or in the formof ADSs) at a price per share that is less than the average of the Last Reported Sale Prices of the ADSs, divided bythe number of Class A Ordinary Shares then represented by one ADS, for the 10 consecutive Trading Day periodending on, and including, the Trading Day immediately preceding the date of announcement of such issuance; or66 (B)distribute to all or substantially all holders of the Class A Ordinary Shares (directly or in the form ofADSs) the Company’s assets, securities or rights to purchase securities of the Company, which distribution has aper share value, as determined by the Board of Directors, exceeding 10% of (i) the Last Reported Sale Price of theADSs on the Trading Day preceding the date of announcement for such distribution, divided by (ii) the number ofClass A Ordinary Shares then represented by one ADS, then, in either case, the Company shall notify all Holdersof the Notes, the Trustee and the Conversion Agent (if other than the Trustee) in writing at least 43 ScheduledTrading Days prior to the Ex-Dividend Date for such issuance or distribution. Once the Company has given suchnotice, a Holder may surrender all or any portion of its Notes for conversion at any time until the earlier of (1) theclose of business on the Business Day immediately preceding the Ex-Dividend Date for such issuance ordistribution and (2) the Company’s announcement that such issuance or distribution will not take place, in eachcase, even if the Notes are not otherwise convertible at such time.(iii)If a transaction or event that constitutes a Fundamental Change or a Make-Whole Fundamental Changeoccurs prior to the close of business on the Business Day immediately preceding June 1, 2023, regardless of whether aHolder has the right to require the Company to repurchase the Notes pursuant to Section 15.02, or if the Company is a partyto a consolidation, merger, binding share exchange, or transfer or lease of all or substantially all of its assets that occurs priorto the close of business on the Business Day immediately preceding June 1, 2023, in each case, pursuant to which the ADSswould be converted into cash, securities or other assets, all or any portion of a Holder’s Notes may be surrendered forconversion at any time from or after the actual effective date of such transaction) until 35 Trading Days after the actualeffective date of such transaction or, if such transaction also constitutes a Fundamental Change, until the related FundamentalChange Repurchase Date. The Company shall notify Holders, the Trustee and the Conversion Agent (if other than theTrustee) in writing as promptly as practicable following the date the Company publicly announces such transaction.(iv)Prior to the close of business on the Business Day immediately preceding June 1, 2023, a Holder maysurrender all or any portion of its Notes for conversion at any time during any calendar quarter commencing after thecalendar quarter ending on March 31, 2019 (and only during such calendar quarter), if the Last Reported Sale Price of theADSs for at least 20 Trading Days (whether or not consecutive) during the period of 30 consecutive Trading Days endingon, and including, the last Trading Day of the immediately preceding calendar quarter is greater than or equal to 130% of theConversion Price on each applicable Trading Day. The Company shall determine at the beginning of each calendar quartercommencing after March 31, 2019 whether the Notes may be surrendered for conversion in accordance with this clause (iv)and shall notify the Holders, the Trustee and the Conversion Agent (if other than the Trustee) in writing if the Notes becomeconvertible in accordance with this clause (iv).67 (v)If the Company calls any or all of the Notes for redemption pursuant to Article 16, then a Holder maysurrender all or any portion of its Notes for conversion at any time prior to the close of business on the second Business Dayprior to the Redemption Date, even if the Notes are not otherwise convertible at such time. After that time, the right toconvert shall expire under this clause (v), unless the Company defaults in the payment of the Redemption Price.Section 14.02. Conversion Procedure; Settlement Upon Conversion. (a)Subject to this Section 14.02, Section 14.03(b) and Section 14.07(a), upon conversion of any Note, the Company shallpay or deliver, as the case may be, to the converting Holder, in respect of each US$1,000 principal amount of Notes being converted,cash (“Cash Settlement”), ADSs, together with cash, if applicable, in lieu of delivering any fractional ADSs in accordance withsubsection (j) of this Section 14.02 (“Physical Settlement”) or a combination of cash and ADSs, together with cash, if applicable, inlieu of delivering any fractional ADS in accordance with subsection (j) of this Section 14.02 (“Combination Settlement”), at itselection, as set forth in this Section 14.02.(i)All conversions for which the relevant Conversion Date occurs after the Company’s issuance of aRedemption Notice with respect to the Notes and prior to the related Redemption Date, and all conversions for which therelevant Conversion Date occurs on or after June 1, 2023 shall be settled using the same Settlement Method. (ii)Except for any conversions for which the relevant Conversion Date occurs after the Company’s issuance ofa Redemption Notice with respect to the Notes but prior to the related Redemption Date, and any conversions for which therelevant Conversion Date occurs on or after June 1, 2023, the Company shall use the same Settlement Method for allconversions with the same Conversion Date, but the Company shall not have any obligation to use the same SettlementMethod with respect to conversions with different Conversion Dates.(iii)If, in respect of any Conversion Date (or the period described in the third immediately succeeding set ofparentheses, as the case may be), the Company elects a Settlement Method, the Company shall deliver a written notice (the“Settlement Notice”) of the relevant Settlement Method in respect of such Conversion Date (or such period, as the case maybe) to converting Holders, the Trustee and the Conversion Agent (if other than the Trustee) no later than the close ofbusiness on the Trading Day immediately following the relevant Conversion Date (or, in the case of any conversions forwhich the relevant Conversion Date occurs after the date of issuance of a Redemption Notice with respect to the Notes andprior to the related Redemption Date, in such Redemption Notice or on or after June 1, 2023, no later than June 1, 2023). Ifthe Company does not elect a Settlement Method prior to the deadline set forth in the immediately preceding sentence, theCompany shall no longer have the right to elect Cash Settlement or Physical Settlement and the Company shall be deemed tohave elected Combination Settlement in respect of its Conversion Obligation, and the Specified Dollar Amount perUS$1,00068 principal amount of Notes shall be equal to US$1,000. Such Settlement Notice shall specify the relevant Settlement Methodand in the case of an election of Combination Settlement, the relevant Settlement Notice shall indicate the Specified DollarAmount per US$1,000 principal amount of Notes. If the Company delivers a Settlement Notice electing CombinationSettlement in respect of its Conversion Obligation but does not indicate a Specified Dollar Amount per US$1,000 principalamount of Notes in such Settlement Notice, the Specified Dollar Amount per US$1,000 principal amount of Notes shall bedeemed to be US$1,000.(iv)The cash, ADSs or a combination of cash and ADSs, as applicable, in respect of any conversion of Notes(the “Settlement Amount”) shall be computed as follows:(A)if the Company elects to satisfy its Conversion Obligation in respect of such conversion by PhysicalSettlement, the Company shall deliver to the converting Holder in respect of each US$1,000 principal amount ofNotes being converted a number of ADSs equal to the Conversion Rate in effect on the Conversion Date;(B)if the Company elects to satisfy its Conversion Obligation in respect of such conversion by CashSettlement, the Company shall pay to the converting Holder in respect of each US$1,000 principal amount ofNotes being converted cash in an amount equal to the sum of the Daily Conversion Values for each of the 40consecutive Trading Days during the related Observation Period; and(C)if the Company elects (or is deemed to have elected) to satisfy its Conversion Obligation in respect ofsuch conversion by Combination Settlement, the Company shall pay or deliver, as the case may be, in respect ofeach US$1,000 principal amount of Notes being converted, a Settlement Amount equal to the sum of the DailySettlement Amounts for each of the 40 consecutive Trading Days during the related Observation Period. (v)The Daily Settlement Amounts (if applicable) and the Daily Conversion Values (if applicable) shall bedetermined by the Company promptly following the last day of the Observation Period. Promptly after such determinationof the Daily Settlement Amounts or the Daily Conversion Values, as the case may be, and the amount of cash payable inlieu of delivering any fractional ADS, the Company shall notify the Trustee and the Conversion Agent (if other than theTrustee) in writing of the Daily Settlement Amounts or the Daily Conversion Values, as the case may be, and the amount ofcash payable in lieu of delivering fractional ADSs. The Trustee and the Conversion Agent (if other than the Trustee) shallhave no responsibility for any such determination.69 (b)Subject to Section 14.02(e), before any Holder of a Note shall be entitled to convert a Note as set forth above, suchHolder shall (i) in the case of a Global Note, comply with the procedures of the Depositary in effect at that time and, if required, payfunds equal to interest payable on the next Interest Payment Date to which such Holder is not entitled as set forth in Section 14.02(h)and (ii) in the case of a Physical Note (1) complete, manually sign and deliver a duly completed irrevocable notice to the ConversionAgent as set forth in the Form of Notice of Conversion (or a facsimile, PDF or other electronic transmission thereof) (a “Notice ofConversion”) at the office of the Conversion Agent and state in writing therein the principal amount of Notes to be converted and thename or names (with addresses) in which such Holder wishes the certificate or certificates for any ADSs to be delivered uponsettlement of the Conversion Obligation to be registered, (2) surrender such Notes, duly endorsed to the Company or in blank (andaccompanied by appropriate endorsement and transfer documents), at the office of the Conversion Agent, (3) if required, furnishappropriate endorsements and transfer documents and (4) if required, pay funds equal to interest payable on the next Interest PaymentDate to which such Holder is not entitled as set forth in Section 14.02(h). The Trustee (and if different, the Conversion Agent) shallnotify the Company of any conversion pursuant to this Article 14 on the Conversion Date, or promptly following instructions for suchconversion. No Notice of Conversion with respect to any Notes may be delivered, and no Notes may be surrendered for conversion,by a Holder thereof if such Holder has also delivered a Fundamental Change Repurchase Notice or Repurchase Notice to theCompany in respect of such Notes and has not validly withdrawn such Fundamental Change Repurchase Notice or RepurchaseNotice, as the case may be, in accordance with Section 15.03.If more than one Note shall be surrendered for conversion at one time by the same Holder, the Conversion Obligation withrespect to such Notes shall be computed on the basis of the aggregate principal amount of the Notes (or specified portions thereof to theextent permitted thereby) so surrendered.(c)A Note shall be deemed to have been converted immediately prior to the close of business on the date (the“Conversion Date”) that the Holder has complied with the requirements set forth in subsection (b) above. Except as set forth inSection 14.03(b) and Section 14.07(a), the Company shall pay or deliver, as the case may be, the consideration due in respect of theConversion Obligation on the second Business Day immediately following the relevant Conversion Date, if the Company electsPhysical Settlement, or on the second Business Day immediately following the last Trading Day of the relevant Observation Period, inthe case of any other Settlement Method. If any ADSs are due to a converting Holder, the Company shall issue or cause to be issued,and deliver (if applicable) to such Holder, or such Holder’s nominee or nominees, the full number of ADSs to which such Holder shallbe entitled, in book-entry format through the Depositary, in satisfaction of the Company’s Conversion Obligation.(d)In case any certificated Note shall be surrendered for partial conversion, the Company shall execute and the Trusteeshall authenticate and deliver to or upon the written order of the Holder of the Note so surrendered a new Note or Notes in authorizeddenominations in an aggregate principal amount equal to the unconverted portion of the surrendered Note, without payment of anyservice charge by the converting Holder but, if required by the Company or Trustee, with payment of a sum sufficient to cover anydocumentary, stamp or similar issue or transfer tax or similar governmental charge required by law or that may be imposed inconnection therewith as a result of the name of the Holder of the new Notes issued upon such conversion being different from thename of the Holder of the old Notes surrendered for such conversion.70 (e)If a Holder submits a Note for conversion, the Company shall pay any documentary, stamp, issue, transfer or similartax due on the delivery of any ADSs upon conversion of the Notes (or the issuance of the underlying Class A Ordinary Shares, unlessthe tax is due because the Holder requests such ADSs (or the Class A Ordinary Shares) to be issued in a name other than the Holder’sname, in which case the Holder shall pay that tax. The Company shall pay the ADS Depositary’s fees for the issuance of the ADSs. (f)Except as provided in Section 14.04, no adjustment shall be made for dividends on any ADSs issued upon theconversion of any Note as provided in this Article 14.(g)Upon the conversion of an interest in a Global Note, the Trustee, or the ADS Custodian at the direction of the Trustee,shall make a notation on such Global Note as to the reduction in the principal amount represented thereby. The Company shall notifythe Trustee in writing of any conversion of Notes effected through any Conversion Agent other than the Trustee.(h)Upon conversion, a Holder shall not receive any separate cash payment for accrued and unpaid interest, if any, exceptas set forth below. The Company’s settlement of the full Conversion Obligation shall be deemed to satisfy in full its obligation to paythe principal amount of the Note and accrued and unpaid interest, if any, to, but not including, the relevant Conversion Date. As aresult, accrued and unpaid interest, if any, to, but not including, the relevant Conversion Date shall be deemed to be paid in full ratherthan cancelled, extinguished or forfeited. Upon a conversion of Notes into a combination of cash and ADSs, accrued and unpaidinterest will be deemed to be paid first out of the cash paid upon such conversion. Notwithstanding the foregoing, if Notes areconverted after the close of business on a Regular Record Date and prior to the open of business on the corresponding InterestPayment Date, Holders of such Notes as of the close of business on such Regular Record Date will receive the full amount of interestpayable on such Notes on the corresponding Interest Payment Date notwithstanding the conversion. However, Notes surrendered forconversion during the period from the close of business on any Regular Record Date to the open of business on the immediatelyfollowing Interest Payment Date must be accompanied by an amount in U.S. dollars equal to the amount of interest payable on theNotes so converted (regardless of whether the converting Holder was the holder of record on the corresponding Regular Record Date);provided that no such payment shall be required (1) for conversions following the Regular Record Date immediately preceding theMaturity Date; (2) if the Company has specified a Redemption Date that is after a Regular Record Date and on or prior to the secondBusiness Day immediately succeeding the corresponding Interest Payment Date (or, if such Interest Payment Date is not a BusinessDay, the third Business Day immediately succeeding such Interest Payment Date); (3) if the Company has specified a FundamentalChange Repurchase Date that is after a Regular Record Date and on or prior to the Business Day immediately succeeding thecorresponding Interest Payment Date (or, if such Interest Payment Date is not a Business Day, the second Business Day immediatelysucceeding such Interest Payment Date); or (4) to the extent of any Defaulted Amounts, if any Defaulted Amounts exists at the time ofconversion with respect to such Note. Neither the Trustee nor the Conversion Agent (if other than the Trustee) will have any duty todetermine or verify determination by the Company of whether any of the conditions to conversion have been satisfied.71 (i)The Person in whose name any ADSs shall be issuable upon conversion shall be treated as a stockholder of record as ofthe close of business on the relevant Conversion Date (if the Company elects to satisfy the related Conversion Obligation by PhysicalSettlement) or the last Trading Day of the relevant Observation Period (if the Company elects to satisfy the related ConversionObligation by Combination Settlement), as the case may be. Upon a conversion of Notes, such Person shall no longer be a Holder ofsuch Notes surrendered for conversion.(j)The Company shall not issue any fractional ADSs upon conversion of the Notes and shall instead pay cash in lieu ofdelivering any fractional ADS issuable upon conversion based on the Daily VWAP for the relevant Conversion Date (in the case ofPhysical Settlement) or based on the Daily VWAP for the last Trading Day of the relevant Observation Period (in the case ofCombination Settlement). For each Note surrendered for conversion, if the Company has elected (or is deemed to have elected)Combination Settlement, the full number of ADSs that shall be issued upon conversion thereof shall be computed on the basis of theaggregate Daily Settlement Amounts for the relevant Observation Period and any fractional shares remaining after such computationshall be paid in cash. Section 14.03. Increased Conversion Rate Applicable to Certain Notes Surrendered in Connection with Make-WholeFundamental Changes. (a) If a Make-Whole Fundamental Change occurs prior to the Maturity Date and a Holder elects to convert itsNotes in connection with such Make-Whole Fundamental Change, the Company shall, under the circumstances described below,increase the Conversion Rate for the Notes so surrendered for conversion by a number of additional ADSs (the “Additional ADSs”),as described below. A conversion of Notes shall be deemed for these purposes to be “in connection with” such Make-WholeFundamental Change if the relevant Notice of Conversion is received by the Conversion Agent from, and including, the Effective Dateof the Make-Whole Fundamental Change up to, and including, the second Business Day immediately prior to the related FundamentalChange Repurchase Date (or, in the case of a Make-Whole Fundamental Change that would have been a Fundamental Change but forthe proviso in clause (b) of the definition thereof, the 35th Trading Day immediately following the Effective Date of such Make-WholeFundamental Change). The Company shall provide written notification to Holders, the Trustee and the Conversion Agent (if otherthan the Trustee) of the Effective Date of any Make-Whole Fundamental Change and issue a press release announcing such EffectiveDate no later than five Business Days after such Effective Date.(b)Upon surrender of Notes for conversion in connection with a Make-Whole Fundamental Change, the Company shall,at its option, satisfy the related Conversion Obligation by Physical Settlement, Cash Settlement or Combination Settlement inaccordance with Section 14.02; provided, however, that if, at the effective time of a Make-Whole Fundamental Change described inclause (b) of the definition of Fundamental Change, the Reference Property following such Make-Whole Fundamental Change iscomposed entirely of cash, for any conversion of Notes following the Effective Date of such Make-Whole Fundamental Change, theConversion Obligation shall be calculated based solely on the ADS Price for the transaction and shall be deemed to be an amount ofcash per US$1,000 principal amount of converted Notes equal to the Conversion Rate (including any adjustment for AdditionalADSs), multiplied by such ADS Price. 72 (c)The number of Additional ADSs, if any, by which the Conversion Rate shall be increased shall be determined byreference to the table below, based on the date on which the Make-Whole Fundamental Change occurs or becomes effective (the“Effective Date”) and the price (the “ADS Price”) paid (or deemed to be paid) per ADS in the Make-Whole Fundamental Change. Ifthe holders of the ADSs receive in exchange for their ADSs only cash in a Make-Whole Fundamental Change described in clause (b)of the definition of Fundamental Change, the ADS Price shall be the cash amount paid per ADS. Otherwise, the ADS Price shall bethe average of the Last Reported Sale Prices of the ADSs over the five Trading Day period ending on, and including, the Trading Dayimmediately preceding the Effective Date of the Make-Whole Fundamental Change.(d)The ADS Prices set forth in the column headings of the table below shall be adjusted as of any date on which theConversion Rate of the Notes is otherwise adjusted. The adjusted ADS Prices shall equal the ADS Prices applicable immediately priorto such adjustment, multiplied by a fraction, the numerator of which is the Conversion Rate immediately prior to such adjustmentgiving rise to the ADS Price adjustment and the denominator of which is the Conversion Rate as so adjusted. The number ofAdditional ADSs set forth in the table below shall be adjusted in the same manner and at the same time as the Conversion Rate as setforth in Section 14.04.(e)The following table sets forth the number of Additional ADSs to be received per US$1,000 principal amount of Notespursuant to this Section 14.03 for each ADS Price and Effective Date set forth below: ADS PriceEffective DateUS$19.21US$20.00US$22.50US$25.00US$26.89US$30.00US$35.00US$40.00US$45.00US$50.00US$60.00US$70.00US$80.00US$90.00US$100.00December 4,201814.873213.563010.29117.99846.71365.17033.60742.66132.03671.59321.00030.61990.35980.17840.0536December 1,201914.873213.28059.74407.33286.02124.49873.03862.20531.67731.31100.82580.51300.29730.14610.0436December 1,202014.873213.03359.10536.53605.19783.71632.39601.70351.28981.01060.64250.40160.23280.11370.0329December 1,202114.873212.81708.11605.53004.19602.78301.65691.14880.87180.68960.44520.28000.16190.07780.0209December 1,202214.873212.81707.43604.39322.92861.59200.81400.56350.43910.35380.23270.14730.08450.03900.0095December 1,202314.873212.81707.26142.81700.00000.00000.00000.00000.00000.00000.00000.00000.00000.00000.0000 The exact ADS Prices and Effective Dates may not be set forth in the table above, in which case:(i)if the ADS Price is between two ADS Prices in the table above or the Effective Date is between twoEffective Dates in the table, the number of Additional ADSs shall be determined by a straight-line interpolation between thenumber of Additional ADSs set forth for the higher and lower ADS Prices and the earlier and later Effective Dates, asapplicable, based on a 365-day year;(ii)if the ADS Price is greater than US$100.00 per ADS (subject to adjustment in the same manner as the ADSPrices set forth in the column headings of the table above pursuant to subsection (d) above), no Additional ADSs shall beadded to the Conversion Rate; and73 (iii)if the ADS Price is less than US$19.21 per ADS (subject to adjustment in the same manner as the ADSPrices set forth in the column headings of the table above pursuant to subsection (d) above), no Additional ADSs shall beadded to the Conversion Rate.Notwithstanding the foregoing, in no event shall the Conversion Rate per US$1,000 principal amount of Notes exceed 52.0562 ADSs,subject to adjustment in the same manner as the Conversion Rate pursuant to Section 14.04.(f)Nothing in this Section 14.03 shall prevent an adjustment to the Conversion Rate pursuant to Section 14.04.(g)If the Holder elects to convert its Notes in connection with the Company’s election to redeem the Notes in respect of aChange in Tax Law pursuant to Section 16.01, the Conversion Rate shall be increased by a number of additional ADSs determinedpursuant to this Section 14.03(g). The Company shall settle conversions of Notes as described in Section 14.02 and, for the avoidanceof doubt, pay Additional Amounts, if any, with respect to any such conversion.A conversion shall be deemed to be “in connection with” the Company’s election to redeem the Notes in respect of aChange in Tax Law if the relevant Notice of Conversion is received by the Conversion Agent during the period from, and including,the date the Company provides the related notice of redemption to Holders until the close of business on the second Business Dayimmediately preceding the Redemption Date (or, if the Company fails to pay the Redemption Price, such later date on which theCompany pays the Redemption Price).Simultaneously with providing such notice of redemption, the Company shall publish a notice containing this information ina newspaper of general circulation in The City of New York or publish the information on the Company’s website or through suchother public medium as the Company may use at that time.The number of additional ADSs by which the Conversion Rate will be increased in the event the Company elects to redeemthe Notes in respect of a Change in Tax Law will be determined by reference to the table in clause (e) above based on the RedemptionReference Date and the Redemption Reference Price (each as defined below), but determined for purposes of this Section 14.03(g) asif (x) the Holder had elected to convert its Notes in connection with a Make-Whole Fundamental Change, (y) the applicable“Redemption Reference Date” were the “Effective Date” as specified in clause (c) above and (z) the applicable “RedemptionReference Price” were the “ADS price” as specified in clause (c) above. For this purpose, the date on which the Company deliversnotice of redemption is the “Redemption Reference Date” and the average of the Last Reported Sale Prices of the ADSs over thefive Trading Day immediately preceding, the date the Company delivers such notice of redemption is the “Redemption ReferencePrice.”74 Section 14.04. Adjustment of Conversion Rate. If the number of Class A Ordinary Shares represented by the ADSs ischanged, after the date of this Indenture, for any reason other than one or more of the events described in this Section 14.04, theCompany shall make an appropriate adjustment to the Conversion Rate such that the number of Class A Ordinary Shares representedby the ADSs upon which conversion of the Notes is based remains the same.Notwithstanding the adjustment provisions described in this Section 14.04, if the Company distributes to holders of the ClassA Ordinary Shares any cash, rights, options, warrants, shares of Capital Stock or similar equity interest, evidences of indebtedness orother assets or property of the Company (but excluding Expiring Rights) and a corresponding distribution is not made to holders of theADSs, but, instead, the ADSs shall represent, in addition to Class A Ordinary Shares, such cash, rights, options, warrants, shares ofCapital Stock or similar equity interest, evidences of indebtedness or other assets or property of the Company, then an adjustment to theConversion Rate described in this Section 14.04 shall not be made until and unless a corresponding distribution (if any) is made toholders of the ADSs, and such adjustment to the Conversion Rate shall be based on the distribution made to the holders of the ADSsand not on the distribution made to the holders of the Class A Ordinary Shares. However, in the event that the Company issues ordistributes to all holders of the Class A Ordinary Shares any Expiring Rights, notwithstanding the immediately preceding sentence, theCompany shall adjust the Conversion Rate pursuant to Section 14.04(b) (in the case of Expiring Rights described in clause (b) belowentitling holders of the Class A Ordinary Shares for a period of not more than 45 calendar days after the announcement date of suchissuance to subscribe for or purchase Class A Ordinary Shares or ADSs) or Section 14.04(c) (in the case of all other Expiring Rights).For the avoidance of doubt, if any event described in this Section 14.04 results in a change to the number of Class AOrdinary Shares represented by the ADSs, then such a change shall be deemed to satisfy the Company’s obligation to effect therelevant adjustment to the Conversion Rate on account of such an event to the extent to which such change reflects what acorresponding change to the Conversion Rate would have been on account of such event.The Conversion Rate shall be adjusted from time to time by the Company if any of the following events occurs, except thatthe Company shall not make any adjustments to the Conversion Rate if Holders of the Notes participate (other than in the case of a (x)share split or share combination or (y) a tender or exchange offer), at the same time and upon the same terms as holders of the ADSsand solely as a result of holding the Notes, in any of the transactions described in this Section 14.04, without having to convert theirNotes, as if they held a number of ADSs equal to the Conversion Rate, multiplied by the principal amount (expressed in thousands) ofNotes held by such Holder. Neither the Trustee nor the Conversion Agent shall have any responsibility to monitor the accuracy of anycalculation of adjustment of the Conversion Rate and the same shall be conclusive and binding on the Holders, absent manifesterror. Notice of such adjustment to the Conversion Rate shall be given by the Company promptly in writing to the Holders, theTrustee and the Conversion Agent and shall be conclusive and binding on the Holders, absent manifest error.75 (a)If the Company exclusively issues Class A Ordinary Shares as a dividend or distribution on the Class A OrdinaryShares, or if the Company effects a share split or share combination, the Conversion Rate shall be adjusted based on the followingformula:where,CR0 =the Conversion Rate in effect immediately prior to the open of business on the Ex-Dividend Date for the ADSs of suchdividend or distribution, or immediately prior to the open of business on the Effective Date of such share split or sharecombination, as applicable;CR1 =the Conversion Rate in effect after the open of business on such Ex-Dividend Date or Effective Date, as applicable;OS0 =the number of Class A Ordinary Shares outstanding immediately prior to the open of business on such Ex-Dividend Date orEffective Date, as applicable (before giving effect to any such dividend, distribution, split or combination) ; andOS1 =the number of Class A Ordinary Shares outstanding immediately after giving effect to such dividend, distribution, share splitor share combination.Any adjustment made under this Section 14.04(a) shall become effective immediately after the open of business on the Ex-DividendDate for the ADSs for such dividend or distribution, or immediately after the open of business on the Effective Date for such share splitor share combination, as applicable. If any dividend or distribution of the type described in this Section 14.04(a) is declared but not sopaid or made, the Conversion Rate shall be immediately readjusted, effective as of the date the Board of Directors determines not topay such dividend or distribution, to the Conversion Rate that would then be in effect if such dividend or distribution had not beendeclared.(b)If the Company issues to all or substantially all holders of the Class A Ordinary Shares (directly or in the form ofADSs) (other than in connection with a stockholder rights plan) any rights, options or warrants entitling them, for a period of not morethan 45 calendar days after the announcement date of such issuance, to subscribe for or purchase Class A Ordinary Shares (directly orin the form of ADSs) at a price per Ordinary Share that is less than the average of the Last Reported Sale Prices of the Class AOrdinary Shares or the ADSs, as the case may be (divided by, in the case of the ADSs, the number of Class A Ordinary Shares thenrepresented by one ADS), for the 10 consecutive Trading Day period ending on, and including, the Trading Day immediatelypreceding the date of announcement of such issuance, the Conversion Rate shall be increased based on the following formula:76 where,CR0 =the Conversion Rate in effect immediately prior to the open of business on the Ex-Dividend Date for the ADSs for suchissuance;CR1 =the Conversion Rate in effect immediately after the open of business on such Ex-Dividend Date;OS0 =the number of Class A Ordinary Shares outstanding immediately prior to the open of business on such Ex-Dividend Date;X =the total number of Class A Ordinary Shares (directly or in the form of ADSs) deliverable pursuant to such rights, options orwarrants; andY =the number of Class A Ordinary Shares equal to (i) the aggregate price payable to exercise such rights, options or warrants,divided by (ii) the quotient of (a) the average of the Last Reported Sale Prices of the ADSs over the 10 consecutive TradingDay period ending on, and including, the Trading Day immediately preceding the date of announcement of the issuance ofsuch rights, options or warrants divided by (b) the number of Class A Ordinary Shares then represented by one ADS.Any increase made under this Section 14.04(b) shall be made successively whenever any such rights, options or warrants are issuedand shall become effective immediately after the open of business on the Ex-Dividend Date for the ADSs for such issuance. To theextent that Class A Ordinary Shares or ADSs are not delivered after the expiration of such rights, options or warrants, the ConversionRate shall be decreased to the Conversion Rate that would then be in effect had the increase with respect to the issuance of such rights,options or warrants been made on the basis of delivery of only the number of Class A Ordinary Shares actually delivered (directly or inthe form of ADSs). If such rights, options or warrants are not so issued, the Conversion Rate shall be decreased to the ConversionRate that would then be in effect if such the Ex-Dividend Date for the ADSs for such issuance had not occurred.For purposes of this Section 14.04(b) and Section 14.01(b)(ii)(A), in determining whether any rights, options or warrantsentitle the holders to subscribe for or purchase Class A Ordinary Shares (directly or in the form of ADSs) at a price per Ordinary Sharethat is less than such average of the Last Reported Sale Prices of the Class A Ordinary Shares or the ADSs, as the case may be(divided by, in the case of the ADSs, the number of Class A Ordinary Shares then represented by one ADS), for the 10 consecutiveTrading Day period ending on, and including, the Trading Day immediately preceding the date of announcement for such issuance,and in determining the aggregate offering price of such Class A Ordinary Shares or ADSs, there shall be taken into account anyconsideration received by the Company for such rights, options or warrants and any amount payable on exercise or conversion thereof,the value of such consideration, if other than cash, to be determined by the Board of Directors. 77 (c)If the Company distributes shares of its Capital Stock, evidences of its indebtedness, other assets or property of theCompany or rights, options or warrants to acquire its Capital Stock or other securities, to all or substantially all holders of the Class AOrdinary Shares (directly or in the form of ADSs), excluding (i) dividends, distributions or issuances as to which an adjustment waseffected pursuant to Section 14.04(a) or Section 14.04(b), (ii) dividends or distributions paid exclusively in cash as to which anadjustment was effected pursuant to Section 14.04(d), and (iii) Spin-Offs as to which the provisions set forth below in this Section14.04(c) shall apply (any of such shares of Capital Stock, evidences of indebtedness, other assets or property or rights, options orwarrants to acquire Capital Stock or other securities of the Company, the “Distributed Property”), then the Conversion Rate shall beincreased based on the following formula:where,CR0 =the Conversion Rate in effect immediately prior to the open of business on the Ex-Dividend Date for such distribution;CR1 =the Conversion Rate in effect immediately after the close of business on such Ex-Dividend Date;SP0 =the average of the Last Reported Sale Prices of the ADSs (divided by the number of Class A Ordinary Shares thenrepresented by one ADS) over the 10 consecutive Trading Day period ending on, and including, the Trading Dayimmediately preceding the Ex-Dividend Date for such distribution; andFMV =the fair market value (as determined by the Board of Directors) of the Distributed Property with respect to each outstandingClass A Ordinary Share (directly or in the form of ADSs) on the Ex-Dividend Date for the ADSs for such distribution.Any increase made under the portion of this Section 14.04(c) above shall become effective immediately after the open of business onthe Ex-Dividend Date for the ADSs for such distribution. If such distribution is not so paid or made, the Conversion Rate shall bedecreased to the Conversion Rate that would then be in effect if such distribution had not been declared. Notwithstanding theforegoing, if “FMV” (as defined above) is equal to or greater than “SP0” (as defined above), in lieu of the foregoing increase, eachHolder of a Note shall receive, in respect of each US$1,000 principal amount thereof, at the same time and upon the same terms asholders of the ADSs receive the Distributed Property, the amount and kind of Distributed Property such Holder would have received ifsuch Holder owned a number of ADSs equal to the Conversion Rate in effect on the Record Date for the ADSs for the distribution. With respect to an adjustment pursuant to this Section 14.04(c) where there has been a payment of a dividend or otherdistribution on the Class A Ordinary Shares (directly or in the form of ADSs) of shares of Capital Stock of any class or series, orsimilar equity interest, of or relating to a Subsidiary or other business unit of the Company, that are, or, when issued, will be, listed oradmitted for trading on a U.S. national securities exchange (a “Spin-Off”), the Conversion Rate shall be increased based on thefollowing formula:78 where,CR0 =the Conversion Rate in effect immediately prior to the end of the Valuation Period;CR1 =the Conversion Rate in effect immediately after the end of the Valuation Period;FMV0 =the average of the Last Reported Sale Prices of the Capital Stock or similar equity interest distributed to holders of the ClassA Ordinary Shares (directly or in the form of ADSs) applicable to one Class A Ordinary Share (determined by reference tothe definition of Last Reported Sale Price as set forth in Section 1.01 as if references therein to the ADSs were to suchCapital Stock or similar equity interest) over the first 10 consecutive Trading Day period after, and including, the Ex-Dividend Date of the Spin-Off (the “Valuation Period”); andMP0 =the average of the Last Reported Sale Prices of the ADSs (divided by the number of Class A Ordinary Shares thenrepresented by one ADS) over the Valuation Period.The increase to the Conversion Rate under the preceding paragraph shall occur at the close of business on the last Trading Day of theValuation Period; provided that (x) in respect of any conversion of Notes for which Physical Settlement is applicable, if the relevantConversion Date occurs during the Valuation Period, references to “10” in the preceding paragraph shall be deemed to be replacedwith such lesser number of Trading Days as have elapsed between the Ex-Dividend Date of such Spin-Off and the Conversion Date indetermining the Conversion Rate and (y) in respect of any conversion of Notes for which Cash Settlement or Combination Settlementis applicable, for any Trading Day that falls within the relevant Observation Period for such conversion and within the ValuationPeriod, references to “10” in the preceding paragraph shall be deemed to be replaced with such lesser number of Trading Days as haveelapsed between the Ex-Dividend Date of such Spin-Off and such Trading Day in determining the Conversion Rate as of suchTrading Day.For purposes of this Section 14.04(c) (and subject in all respect to Section 14.11), rights, options or warrants distributed bythe Company to all holders of the Class A Ordinary Shares (directly or in the form of ADSs) entitling them to subscribe for or purchaseshares of the Company’s Capital Stock, including Class A Ordinary Shares (either initially or under certain circumstances), whichrights, options or warrants, until the occurrence of a specified event or events (“Trigger Event”): (i) are deemed to be transferred withsuch Class A Ordinary Shares (directly or in the form of ADSs); (ii) are not exercisable; and (iii) are also issued in respect of futureissuances of the Class A Ordinary Shares (directly or in the form of ADSs), shall be deemed not to have been distributed for purposesof this Section 14.04(c) (and no adjustment to the Conversion Rate under this Section 14.04(c) will be required) until the occurrence ofthe earliest Trigger Event, whereupon such rights, options or warrants shall be deemed to have been distributed and an appropriateadjustment (if any is required) to the Conversion Rate shall be made under this Section 14.04(c). If any such right, option or warrant,including any such existing rights, options or warrants distributed prior to the date of this Indenture, are subject to79 events, upon the occurrence of which such rights, options or warrants become exercisable to purchase different securities, evidences ofindebtedness or other assets, then the date of the occurrence of any and each such event shall be deemed to be the date of distributionand Ex-Dividend Date with respect to new rights, options or warrants with such rights (in which case the existing rights, options orwarrants shall be deemed to terminate and expire on such date without exercise by any of the holders thereof). In addition, in the eventof any distribution (or deemed distribution) of rights, options or warrants, or any Trigger Event or other event (of the type described inthe immediately preceding sentence) with respect thereto that was counted for purposes of calculating a distribution amount for whichan adjustment to the Conversion Rate under this Section 14.04(c) was made, (1) in the case of any such rights, options or warrants thatshall all have been redeemed or purchased without exercise by any holders thereof, upon such final redemption or purchase (x) theConversion Rate shall be readjusted as if such rights, options or warrants had not been issued and (y) the Conversion Rate shall thenagain be readjusted to give effect to such distribution, deemed distribution or Trigger Event, as the case may be, as though it were acash distribution, equal to the per Ordinary Share redemption or purchase price received by a holder or holders of Class A OrdinaryShares (directly or in the form of ADSs) with respect to such rights, options or warrants (assuming such holder had retained suchrights, options or warrants), made to all holders of Class A Ordinary Shares (directly or in the form of ADSs) as of the date of suchredemption or purchase, and (2) in the case of such rights, options or warrants that shall have expired or been terminated withoutexercise by any holders thereof, the Conversion Rate shall be readjusted as if such rights, options and warrants had not been issued.For purposes of Section 14.04(a), Section 14.04(b) and this Section 14.04(c), if any dividend or distribution to which thisSection 14.04(c) is applicable also includes one or both of:(A)a dividend or distribution of Class A Ordinary Shares (directly or in the form of ADSs) to which Section 14.04(a) isapplicable (the “Clause A Distribution”); or(B)a dividend or distribution of rights, options or warrants to which Section 14.04(b) is applicable (the “Clause BDistribution”),then (1) such dividend or distribution, other than the Clause A Distribution and the Clause B Distribution, shall be deemedto be a dividend or distribution to which this Section 14.04(c) is applicable (the “Clause C Distribution”) and any Conversion Rateadjustment required by this Section 14.04(c) with respect to such Clause C Distribution shall then be made, and (2) the Clause ADistribution and Clause B Distribution shall be deemed to immediately follow the Clause C Distribution and any Conversion Rateadjustment required by Section 14.04(a) and Section 14.04(b) with respect thereto shall then be made, except that, if determined by theCompany (I) the “Ex-Dividend Date” of the Clause A Distribution and the Clause B Distribution shall be deemed to be the Ex-Dividend Date of the Clause C Distribution and (II) any Class A Ordinary Shares (directly or in the form of ADSs) included in theClause A Distribution or Clause B Distribution shall be deemed not to be “outstanding immediately prior to the open of business onsuch Ex-Dividend Date or Effective Date” within the meaning of Section 14.04(a) or “outstanding immediately prior to the open ofbusiness on such Ex-Dividend Date” within the meaning of Section 14.04(b).80 (d)If any cash dividend or distribution is made to all or substantially all holders of the Class A Ordinary Shares (directly orin the form of ADSs), the Conversion Rate shall be adjusted based on the following formula:where,CR0 =the Conversion Rate in effect immediately prior to the open of business on the Ex-Dividend Date for the ADSs for suchdividend or distribution;CR1 =the Conversion Rate in effect immediately after the open of business on such Ex-Dividend Date;SP0 =the Last Reported Sale Price of the ADSs (divided by the number of Class A Ordinary Shares then represented by one ADS)on the Trading Day immediately preceding the Ex-Dividend Date for such dividend or distribution; andC =the amount in cash per Class A Ordinary Share the Company distributes to all or substantially all holders of the Class AOrdinary Shares (directly or in the form of ADSs).Any increase pursuant to this Section 14.04(d) shall become effective immediately after the open of business on the Ex-Dividend Datefor the ADSs for such dividend or distribution. If such dividend or distribution is not so paid, the Conversion Rate shall be decreased,effective as of the date the Board of Directors determines not to make or pay such dividend or distribution, to be the Conversion Ratethat would then be in effect if such dividend or distribution had not been declared. Notwithstanding the foregoing, if “C” (as definedabove) is equal to or greater than “SP0” (as defined above), in lieu of the foregoing increase, each Holder of a Note shall receive, foreach US$1,000 principal amount of Notes, at the same time and upon the same terms as holders of the ADSs, the amount of cash thatsuch Holder would have received if such Holder owned a number of ADSs equal to the Conversion Rate on the Record Date for theADSs for such cash dividend or distribution. (e)If the Company or any of its Subsidiaries make a payment in respect of a tender or exchange offer for the Class AOrdinary Shares (directly or in the form of ADSs), to the extent that the cash and value of any other consideration included in thepayment per Ordinary Share exceeds the average of the Last Reported Sale Prices of the ADSs (divided by the number of Class AOrdinary Shares then represented by one ADS) over the 10 consecutive Trading Day period commencing on, and including, theTrading Day next succeeding the date such tender or exchange offer expires, the Conversion Rate shall be increased based on thefollowing formula:where,81 CR0 =the Conversion Rate in effect immediately prior to the close of business on the 10th Trading Day immediately following, andincluding, the Trading Day next succeeding the date such tender or exchange offer expires;CR1 =the Conversion Rate in effect immediately after the close of business on the 10th Trading Day immediately following, andincluding, the Trading Day next succeeding the date such tender or exchange offer expires;AC =the aggregate value of all cash and any other consideration (as determined by the Board of Directors) paid or payable forClass A Ordinary Shares or ADSs, as the case may be, purchased in such tender or exchange offer;OS0 =the number of Class A Ordinary Shares outstanding immediately prior to the date such tender or exchange offer expires(prior to giving effect to the purchase of all Class A Ordinary Shares or ADSs, as the case may be, accepted for purchase orexchange in such tender or exchange offer);OS1 =the number of Class A Ordinary Shares outstanding immediately after the date such tender or exchange offer expires (aftergiving effect to the purchase of all Class A Ordinary Shares or ADSs, as the case may be, accepted for purchase orexchange in such tender or exchange offer); andSP1 =the average of the Last Reported Sale Prices of the ADSs (divided by the number of Class A Ordinary Shares thenrepresented by one ADS) over the 10 consecutive Trading Day period commencing on, and including, the Trading Day nextsucceeding the date such tender or exchange offer expires.The increase to the Conversion Rate under this Section 14.04(e) shall occur at the close of business on the 10th Trading Dayimmediately following, and including, the Trading Day next succeeding the date such tender or exchange offer expires; provided that(x) in respect of any conversion of Notes for which Physical Settlement is applicable, if the relevant Conversion Date occurs during the10 Trading Days immediately following, and including, the Trading Day next succeeding the expiration date of any tender orexchange offer, references to “10” or “10th” in the preceding paragraph shall be deemed replaced with such lesser number of TradingDays as have elapsed between the date that such tender or exchange offer expires and the Conversion Date in determining theConversion Rate and (y) in respect of any conversion of Notes for which Cash Settlement or Combination Settlement is applicable, forany Trading Day that falls within the relevant Observation Period for such conversion and within the 10 Trading Days immediatelyfollowing, and including, the Trading Day next succeeding the expiration date of any tender or exchange offer, references to “10” or“10th” in the preceding paragraph shall be deemed replaced with such lesser number of Trading Days as have elapsed between theexpiration date of such tender or exchange offer and such Trading Day in determining the Conversion Rate as of such Trading Day.(f)Notwithstanding this Section 14.04 or any other provision of this Indenture or the Notes, if a Conversion Rateadjustment becomes effective on any Ex-Dividend Date, and a Holder that has converted its Notes on or after such Ex-Dividend Dateand on or prior to the related Record Date would be treated as the record holder of the ADSs as of the related Conversion Date asdescribed under Section 14.02(i) based on an adjusted Conversion Rate for such Ex-Dividend Date, then, notwithstanding theConversion Rate adjustment provisions in this Section 14.04, the Conversion Rate adjustment relating to such Ex-Dividend Date shallnot be made for such converting Holder. Instead, such Holder shall be treated as if such Holder were the82 record owner of the ADSs on an unadjusted basis and participate in the related dividend, distribution or other event giving rise to suchadjustment. Notwithstanding this Section 14.04 or any other provision of this Indenture or the Notes, the Company will not be requiredto adjust the Conversion Rate unless such adjustment would require an increase or decrease of at least one percent; provided, however,that any such minor adjustments that are not required to be made will be carried forward and taken into account in any subsequentadjustment, and provided, further, that any such adjustment of less than one percent that has not been made shall be made upon theoccurrence of (i) the Effective Date for any Fundamental or Make-Whole Fundamental Change, (ii) in the case of any Note to whichPhysical Settlement applies, the relevant Conversion Date, and, in the case of any Note to which Cash Settlement or CombinationSettlement applies, each Trading Day of the applicable Observation Period and (iii) every one year anniversary of the first date oforiginal issuance of the Notes. In addition, the Company shall not account for such deferrals when determining whether any of theconditions to the conversion have been satisfied or what number of ADSs a Holder would have held on a given day had it convertedits Notes.(g)Except as stated herein, the Company shall not adjust the Conversion Rate for the issuance of Class A Ordinary Sharesor ADSs or any securities convertible into or exchangeable for Class A Ordinary Shares or ADSs or the right to purchase Class AOrdinary Shares or ADSs or such convertible or exchangeable securities.(h)In addition to those adjustments required by clauses (a), (b), (c), (d) and (e) of this Section 14.04, and to the extentpermitted by applicable law and subject to the applicable rules of The NASDAQ Global Market and any other securities exchange onwhich any of the Company’s securities are then listed, the Company from time to time may increase the Conversion Rate by anyamount for a period of at least 20 Business Days if the Board of Directors determines that such increase would be in the Company’sbest interest, and the Company may (but is not required to) increase the Conversion Rate to avoid or diminish any income tax toholders of the Class A Ordinary Shares or the ADSs or rights to purchase Class A Ordinary Shares or ADSs in connection with adividend or distribution of Class A Ordinary Shares or ADSs (or rights to acquire Class A Ordinary Shares or ADSs) or similar event.(i)Notwithstanding anything to the contrary in this Article 14, the Conversion Rate shall not be adjusted:(i)upon the issuance of any Class A Ordinary Shares or ADSs pursuant to any present or future plan providing forthe reinvestment of dividends or interest payable on the Company’s securities and the investment of additional optionalamounts in Class A Ordinary Shares or ADSs under any plan;(ii)upon the issuance of any Class A Ordinary Shares or ADSs or options or rights to purchase those Class AOrdinary Shares or ADSs pursuant to any present or future employee, director or consultant benefit plan or program of orassumed by the Company or any of the Company’s Subsidiaries;(iii)upon the repurchase of any Ordinary Shares pursuant to an open-market share repurchase program or otherbuyback transaction that is not a tender offer or exchange offer of the nature described in clause (e) of this Section 14.04above;83 (iv)upon the issuance of any Class A Ordinary Shares or ADSs pursuant to any option, warrant, right or exercisable,exchangeable or convertible security not described in clause (ii) of this subsection and outstanding as of the date the Noteswere first issued;(v)solely for a change in the par value of the Class A Ordinary Shares or ADSs; or(vi)for accrued and unpaid interest, if any.(j)All calculations and other determinations under this Article 14 shall be made by the Company and shall be made to thenearest one-ten thousandth (1/10,000) of an ADS.(k)If an adjustment to the Conversion Rate otherwise required by this Section 14.04 would result in a change of less than1% to the Conversion Rate, then, notwithstanding the foregoing, the Company may, at its election, defer and carry forward suchadjustment, except that all such deferred adjustments must be given effect immediately upon the earliest to occur of the following: (i)when all such deferred adjustments would result in an aggregate change of at least 1% to the Conversion Rate, (ii) on the ConversionDate for any Notes (in the case of Physical Settlement), (iii) on each Trading Day of any Observation Period related to any conversionof Notes (in the case of Cash Settlement or Combination Settlement), (iv) on the Effective Date of any Make-Whole FundamentalChange, in each case, unless the adjustment has already been made and (v) every one year anniversary of the date of this Indenture. Inaddition, the Company shall not account for such deferrals when determining whether any of the conditions described in Section14.01(b) have been satisfied or what number of ADSs a Holder would have held on a given day had it converted its notes.(l)Whenever the Conversion Rate is adjusted as herein provided, the Company shall promptly deliver to the Trustee (andthe Conversion Agent if not the Trustee) an Officer’s Certificate setting forth (i) the adjusted Conversion Rate, (ii) the subsection ofthis Section 14.04 pursuant to which such adjustment has been made, showing in reasonable detail the facts upon which suchadjustment is based, and (iii) the date as of which such adjustment is effective, and such Officer’s Certificate shall be conclusiveevidence of the accuracy of such adjustment absent manifest error. Unless and until a Responsible Officer of the Trustee shall havereceived such Officer’s Certificate, the Trustee shall not be deemed to have knowledge of any adjustment of the Conversion Rate andmay assume without inquiry that the last Conversion Rate of which it has knowledge is still in effect. Promptly after delivery of suchcertificate, the Company shall prepare a notice of such adjustment of the Conversion Rate setting forth the adjusted Conversion Rateand the date on which each adjustment becomes effective and shall deliver such notice of such adjustment of the Conversion Rate toeach Holder at its last address appearing on the Note Register of this Indenture. Failure to deliver such notice shall not affect thelegality or validity of any such adjustment. Neither the Trustee nor any Conversion Agent shall be under any duty or responsibilitywith respect to any such certificate or the information and calculations contained therein.(m)For purposes of this Section 14.04, the number of Class A Ordinary Shares at any time outstanding shall not includeClass A Ordinary Shares held in the treasury of the Company (directly or in the form of ADSs) so long as the Company does not payany dividend or make any distribution on Class A Ordinary Shares held in the treasury of the Company (directly or in the form ofADSs), but shall include Class A Ordinary Shares issuable in respect of scrip certificates issued in lieu of fractions of Class A OrdinaryShares.84 Section 14.05. Adjustments of Prices. Whenever any provision of this Indenture requires the Company to calculate the LastReported Sale Prices, the Daily VWAPs, the Daily Conversion Values, the Daily Settlement Amounts, the ADS Price for purposes ofa Make-Whole Fundamental Change or the Redemption Reference Price for purposes of our election to redeem the notes in connectionwith changes in tax laws over a span of multiple days, the Board of Directors shall make appropriate adjustments to each to account forany adjustment to the Conversion Rate that becomes effective pursuant to Section 14.04, or any event requiring an adjustment to theConversion Rate pursuant to Section 14.04 where the Ex-Dividend Date, Effective Date or expiration date, as the case may be, of theevent occurs, at any time during the period when such Last Reported Sale Prices, ADS Prices, the Daily VWAPs, the DailyConversion Values or the Daily Settlement Amounts are to be calculated.Section 14.06. Class A Ordinary Shares to Be Fully Paid. The Company shall provide, free from preemptive rights, out ofits authorized but unissued Class A Ordinary Shares or Class A Ordinary Shares held in treasury, a sufficient number of Class AOrdinary Shares that corresponds to the number of ADSs due upon conversion of the Notes from time to time as such Notes arepresented for conversion (assuming that at the time of computation of such number of Class A Ordinary Shares, all such Notes wouldbe converted by a single Holder and that Physical Settlement were applicable).Section 14.07. Effect of Recapitalizations, Reclassifications and Changes of the Class A Ordinary Shares. (a)In the case of:(i)any recapitalization, reclassification or change of the ADSs or Class A Ordinary Shares (other than changesresulting from a subdivision or combination),(ii)any consolidation, merger, combination or similar transaction involving the Company,(iii)any sale, lease or other transfer to a third party of the consolidated assets of the Company and the Company’sSubsidiaries substantially as an entirety or(iv)any statutory share exchange,in each case, as a result of which the ADS or the Class A Ordinary Shares would be converted into, or exchanged for, stock, othersecurities, other property or assets (including cash or any combination thereof) (any such event, a “Merger Event”), then, prior to or atthe effective time of such Merger Event, the Company or the successor or purchasing Person, as the case may be, shall execute withthe Trustee a supplemental indenture permitted under Section 10.01(f) providing that, at and after the effective time of such MergerEvent, the right to convert each US$1,000 principal amount of Notes shall be changed into a right to convert such principal amount ofNotes into the kind and amount of shares of stock, other securities or other property or assets (including cash or any combinationthereof) that a holder of a number of ADSs equal to the Conversion Rate immediately prior to such Merger Event would have ownedor been entitled to receive (the “Reference Property,” with each “unit of Reference Property” meaning the85 kind and amount of Reference Property that a holder of one ADS is entitled to receive) upon such Merger Event; provided, however,that at and after the effective time of the Merger Event (A) the Company shall continue to have the right to determine the form ofconsideration to be paid or delivered, as the case may be, upon conversion of Notes in accordance with Section 14.02 and (B) (I) anyamount payable in cash upon conversion of the Notes in accordance with Section 14.02 shall continue to be payable in cash, (II) anyADSs that the Company would have been required to deliver upon conversion of the Notes in accordance with Section 14.02 shallinstead be deliverable in the amount and type of Reference Property that a holder of that number of ADSs would have been entitled toreceive in such Merger Event and (III) the Daily VWAP shall be calculated based on the value of a unit of Reference Property that aholder of one ADS would have received in such transaction.If the Merger Event causes the ADSs or Class A Ordinary Shares to be converted into, or exchanged for, the right to receivemore than a single type of consideration (determined based in part upon any form of holder election), then (i) the Reference Propertyinto which the Notes will be convertible shall be deemed to be the weighted average of the types and amounts of consideration actuallyreceived by the holders of ADSs, and (ii) the unit of Reference Property for purposes of the immediately preceding paragraph shallrefer to the consideration referred to in clause (i) attributable to one ADS. If the holders of the ADSs or Class A Ordinary Sharesreceive only cash in such Merger Event, then for all conversions for which the relevant Conversion Date occurs after the effective dateof such Merger Event (A) the consideration due upon conversion of each US$1,000 principal amount of Notes shall be solely cash inan amount equal to the Conversion Rate in effect on the Conversion Date (as may be increased by any Additional ADSs pursuant toSection 14.03), multiplied by the price paid per ADS or Class A Ordinary Share, as applicable, in such Merger Event and (B) theCompany shall satisfy the Conversion Obligation by paying cash to converting Holders on the second Business Day immediatelyfollowing the relevant Conversion Date. The Company shall provide written notice to Holders, the Trustee and the Conversion Agent(if other than the Trustee) of such weighted average as soon as practicable after such determination is made.Such supplemental indenture described in the second immediately preceding paragraph shall provide for anti-dilution andother adjustments that shall be as nearly equivalent as is practicable to the adjustments provided for in this Article 14 (it beingunderstood that no such adjustments shall be required with respect to any portion of the Reference Property that does not consist ofshares of Common Equity (however evidenced) or depositary receipts in respect thereof). If, in the case of any Merger Event, theReference Property includes shares of stock, securities or other property or assets (including cash or any combination thereof) of aPerson other than the Company or the successor or purchasing Person, as the case may be, in such Merger Event, then such otherPerson shall also execute such supplemental indenture, and such supplemental indenture shall contain such additional provisions toprotect the interests of the Holders of the Notes, including the right of Holders to require the Company to repurchase their Notes upona Fundamental Change pursuant to Section 15.02 and the right of Holders to require the Company to repurchase their Notes onDecember 1, 2021 pursuant to Section 15.01, as the Board of Directors shall consider necessary by reason of the foregoing.(b)[RESERVED]86 (c)The Company shall not become a party to any Merger Event unless its terms are consistent with this Section14.07. None of the foregoing provisions shall affect the right of a holder of Notes to convert its Notes into cash, ADSs or acombination of cash and ADSs, as applicable, as set forth in Section 14.01 and Section 14.02 prior to the effective date of such MergerEvent.(d)The above provisions of this Section shall similarly apply to successive Merger Events.Section 14.08. Certain Covenants. (a) The Company covenants that all ADSs delivered upon conversion of Notes, and allClass A Ordinary Shares represented by such ADSs, will be fully paid and non-assessable by the Company and free from all taxes,liens and charges with respect to the issue thereof.(b)The Company covenants that, if any ADSs to be provided for the purpose of conversion of Notes hereunder, or anyClass A Ordinary Shares represented by such ADSs, require registration with or approval of any governmental authority under anyfederal or state law before such ADSs may be validly issued upon conversion, the Company will, to the extent then permitted by therules and interpretations of the Commission, secure such registration or approval, as the case may be.(c)The Company further covenants that if at any time the ADSs shall be listed on any national securities exchange orautomated quotation system the Company will list and keep listed, so long as the ADSs shall be so listed on such exchange orautomated quotation system, any ADSs deliverable upon conversion of the Notes.(d)The Company further covenants to take all actions and obtain all approvals and registrations required with respect tothe conversion of the Notes into ADSs and the issuance, and deposit into the ADS facility, of the Class A Ordinary Shares representedby such ADSs. The Company also undertakes to maintain, as long as any Notes are outstanding, the effectiveness of a registrationstatement on Form F-6 relating to the ADSs and an adequate number of ADSs available for issuance thereunder such that ADSs canbe delivered in accordance with the terms of this Indenture, the Notes and the Deposit Agreement upon conversion of the Notes.Section 14.09. Responsibility of Trustee. The Trustee and any other Conversion Agent shall not at any time be under anyduty or responsibility to any Holder to determine the Conversion Rate (or any adjustment thereto) or whether any facts exist that mayrequire any adjustment (including any increase) of the Conversion Rate, or with respect to the nature or extent or calculation of anysuch adjustment when made, or with respect to the method employed, or herein or in any supplemental indenture provided to beemployed, in making the same. The Trustee and any other Conversion Agent shall not be accountable with respect to the validity orvalue (or the kind or amount) of any ADSs, or of any securities, property or cash that may at any time be issued or delivered upon theconversion of any Note; and the Trustee and any other Conversion Agent make no representations with respect thereto. Neither theTrustee nor any Conversion Agent shall be responsible for any failure of the Company to issue, transfer or87 deliver any ADSs or stock certificates or other securities or property or cash upon the surrender of any Note for the purpose ofconversion, the accuracy or inaccuracy of any mathematical calculation or formulae under this Indenture, whether by the Company orany Person so authorized by the Company for such purpose under this Indenture or the failure by the Company to comply with any ofthe duties, responsibilities or covenants of the Company contained in this Article. Without limiting the generality of the foregoing,neither the Trustee nor any Conversion Agent shall be under any responsibility to determine the correctness of any provisionscontained in any supplemental indenture entered into pursuant to Section 14.07 relating either to the kind or amount of ADSs orsecurities or property (including cash) receivable by Holders upon the conversion of their Notes after any event referred to in suchSection 14.07 or to any adjustment to be made with respect thereto, but, subject to the provisions of Section 7.01, may accept (withoutany independent investigation) as conclusive evidence of the correctness of any such provisions, and shall be protected in relying upon,the Officer’s Certificate (which the Company shall be obligated to file with the Trustee prior to the execution of any such supplementalindenture) with respect thereto. Neither the Trustee nor the Conversion Agent shall be responsible for determining whether any eventcontemplated by Section 14.01(b) has occurred that makes the Notes eligible for conversion or no longer eligible therefor until theCompany has delivered to the Trustee and the Conversion Agent the notices referred to in Section 14.01(b) with respect to thecommencement or termination of such conversion rights, on which notices the Trustee and the Conversion Agent may conclusivelyrely, and the Company agrees to deliver such notices to the Trustee and the Conversion Agent immediately after the occurrence of anysuch event or at such other times as shall be provided for in Section 14.01(b). Except as otherwise expressly provided herein, neitherthe Trustee nor any other agent acting under this Indenture (other than the Company, if acting in such capacity) shall have anyobligation to make any calculation or to determine whether the Notes may be surrendered for conversion pursuant to this Indenture, orto notify the Company or the Depositary or any of the Holders if the Notes have become convertible pursuant to the terms of thisIndenture.Section 14.10. Notice to Holders Prior to Certain Actions. In case of any: (a)action by the Company or one of its Subsidiaries that would require an adjustment in the Conversion Rate pursuant toSection 14.04 or Section 14.11;(b)Merger Event; or(c)voluntary or involuntary dissolution, liquidation or winding-up of the Company or any of its Subsidiaries;then, in each case (unless notice of such event is otherwise required pursuant to another provision of this Indenture), the Company shallcause to be filed with the Trustee and the Conversion Agent (if other than the Trustee) and to be delivered to each Holder at its addressappearing on the Note Register, as promptly as possible but in any event at least 20 days prior to the applicable date hereinafterspecified, a notice stating (i) the date on which a record is to be taken for the purpose of such action by the Company or one of itsSubsidiaries or, if a record is not to be taken, the date as of which the holders of Class A Ordinary Shares or ADSs, as the case88 may be, of record are to be determined for the purposes of such action by the Company or one of its Subsidiaries, or (ii) the date onwhich such Merger Event, dissolution, liquidation or winding-up is expected to become effective or occur, and the date as of which itis expected that holders of Class A Ordinary Shares or ADSs, as the case may be, of record shall be entitled to exchange their Class AOrdinary Shares or ADSs, as the case may be, for securities or other property deliverable upon such Merger Event, dissolution,liquidation or winding-up. Failure to give such notice, or any defect therein, shall not affect the legality or validity of such action bythe Company or one of its Subsidiaries, Merger Event, dissolution, liquidation or winding-up.Section 14.11. Stockholder Rights Plans. To the extent that the Company has a rights plan in effect upon conversion of theNotes, each ADS, if any, delivered upon such conversion shall be entitled to receive (either directly or in respect of the Class AOrdinary Shares underlying such ADSs) the appropriate number of rights, if any, and the certificates representing the ADSs deliveredupon such conversion shall bear such legends, if any, in each case as may be provided by the terms of any such stockholder rightsplan, as the same may be amended from time to time. However, if, prior to any conversion, the rights have separated from the Class AOrdinary Shares underlying the ADSs in accordance with the provisions of the applicable stockholder rights plan, the Conversion Rateshall be adjusted at the time of separation as if the Company distributed to all or substantially all holders of the Class A OrdinaryShares Distributed Property as provided in Section 14.04(c), subject to readjustment in the event of the expiration, termination orredemption of such rights.Section 14.12. Limit on Issuance of ADSs Upon Conversion. Notwithstanding anything to the contrary in this Indenture, ifan event occurs that would result in an increase in the Conversion Rate by an amount in excess of limitations imposed by anyshareholder approval rules or listing standards of any national or regional securities exchange that are applicable to the Company, theCompany will, at its option, either obtain stockholder approval of any issuance of ADSs upon conversion of the Notes in excess ofsuch limitations or pay cash in lieu of delivering any ADSs otherwise deliverable upon conversions in excess of such limitations basedon the Daily VWAP for each Trading Day of the relevant Observation Period in respect of which, in lieu of delivering ADSs, theCompany pays cash pursuant to this Section 14.12.Section 14.13. Termination of Depositary Receipt Program. If the Class A Ordinary Shares cease to be represented byADSs issued under a depositary receipt program sponsored by the Company, all references in this Indenture to the ADSs shall bedeemed to have been replaced by a reference to the number of Class A Ordinary Shares (and other property, if any) represented by theADSs on the last day on which the ADSs represented the Class A Ordinary Shares and as if the Class A Ordinary Shares and the otherproperty had been distributed to holders of the ADSs on that day. In addition, all references to the Last Reported Sale Price of theADSs will be deemed to refer to the Last Reported Sale Price of the Class A Ordinary Shares, and other appropriate adjustments,including adjustments to the Conversion Rate, will be made to reflect such change. In making such adjustments, where currencytranslations between U.S. dollars and any other currency are required, the exchange rate in effect on the date of determination willapply. The Company shall provide written notice to the Holders, the Trustee and the Conversion Agent (if other than the Trustee)upon the occurrence of the foregoing.89 Section 14.14. Exchange In Lieu Of Conversion. (a) When a Holder surrenders its Notes for conversion, the Companymay, at its election (an “Exchange Election”), direct the Conversion Agent to deliver, on or prior to the Business Day immediatelyfollowing the Conversion Date, such Notes to one or more financial institutions designated by the Company (each, a “DesignatedFinancial Institution”) for exchange in lieu of conversion. In order to accept any Notes surrendered for conversion, the DesignatedFinancial Institution(s) must agree to timely pay and/or deliver, as the case may be, in exchange for such Notes, the cash, ADSs or acombination thereof, as applicable, that would otherwise be due upon conversion pursuant to Section 14.02 (the “ConversionConsideration”). If the Company makes an Exchange Election, the Company shall, by the close of business on the Business Dayfollowing the relevant Conversion Date, notify in writing the Trustee, the Conversion Agent (if other than the Trustee) and the Holdersurrendering Notes for conversion that the Company has made the Exchange Election and the Company shall promptly notify theDesignated Financial Institution(s) of the relevant deadline for delivery of the Conversion Consideration and the type of ConversionConsideration to be paid and/or delivered, as the case may be.(b)Any Notes exchanged by the Designated Financial Institution(s) shall remain outstanding, subject to applicableprocedures of the Depositary. If the Designated Financial Institution(s) agree(s) to accept any Notes for exchange but does not timelypay and/or deliver, as the case may be, the related Conversion Consideration, or if such Designated Financial Institution(s) does notaccept the Notes for exchange, the Company shall pay and/or deliver, as the case may be, the relevant Conversion Consideration, as,and at the time, required pursuant to this Indenture as if the Company had not made the Exchange Election.(c)The Company’s designation of any Designated Financial Institution(s) to which the Notes may be submitted forexchange does not require such Designated Financial Institution(s) to accept any Notes.ARTICLE 15Repurchase of Notes at Option of HoldersSection 15.01. Repurchase at Option of Holders(a).(a) Each Holder shall have the right, at such Holder’s option, torequire the Company to repurchase for cash on December 1, 2021 (the “Repurchase Date”), all of such Holder’s Notes, or anyportion thereof that is an integral multiple of US$1,000 principal amount, at a repurchase price (the “Repurchase Price”) that is equalto 100% of the principal amount of the Notes to be repurchased, plus accrued and unpaid interest to, but excluding, the RepurchaseDate; provided that any such accrued and unpaid interest shall be paid not to the Holders submitting the Notes for repurchase on theRepurchase Date but instead to the Holders of such Notes at the close of business on the Regular Record Date immediately precedingthe Repurchase Date. Not later than 20 Business Days prior to the Repurchase Date, the Company shall mail a notice (the “CompanyNotice”) by first class mail to the Trustee, to the Paying Agent and to each Holder at its address shown in the Note Register of theNote Registrar (and to beneficial owners as required by applicable law). The Company Notice shall include a form of RepurchaseNotice to be completed by a holder and shall state:90 (i) the last date on which a Holder may exercise its repurchase right pursuant to this Section 15.01 (the “RepurchaseExpiration Time”);(ii) the Repurchase Price;(iii) the Repurchase Date;(iv) the name and address of the Conversion Agent and Paying Agent;(v) that the Notes with respect to which a Repurchase Notice has been delivered by a Holder may be converted only ifthe Holder withdraws the Repurchase Notice in accordance with the terms of this Indenture;(vi) that the Holder shall have the right to withdraw any Notes surrendered prior to the Repurchase Expiration Time;and(vii) the procedures a Holder must follow to exercise its repurchase rights under this Section 15.01 and a briefdescription of those rights.At the Company’s request, the Trustee shall give such notice in the Company’s name and at the Company’s expense;provided, however, that, in all cases, the text of such Company Notice shall be prepared by the Company.Simultaneously with providing the Company Notice, the Company shall publish a notice containing the informationincluded in the Company Notice in a newspaper of general circulation in The City of New York or publish such information on theCompany’s website or through such other public medium as the Company may use at that time. No failure of the Company to give the foregoing notices and no defect therein shall limit the Holders’ repurchase rights oraffect the validity of the proceedings for the repurchase of the Notes pursuant to this Section 15.01.Repurchases of Notes under this Section 15.01 shall be made, at the option of the Holder thereof, upon:(A) delivery to the Paying Agent by the Holder of a duly completed notice (the “Repurchase Notice”) inthe form set forth in Attachment 3 to the Form of Note attached hereto as Exhibit A, if the Notes are PhysicalNotes, or in compliance with the Depositary’s procedures for surrendering interests in global notes, if the Notesare Global Notes, in each case during the period beginning at any time from the open of business on the date thatis 20 Business Days prior to the Repurchase Date until the close of business on the second Business Dayimmediately preceding the Repurchase Date; and(B) delivery of the Notes, if the Notes are Physical Notes, to the Paying Agent at any time after delivery ofthe Repurchase Notice (together with all necessary endorsements) at the Paying Agent Office, or book-entrytransfer of the Notes, if the Notes are Global Notes, in compliance with the procedures of the Depositary, in eachcase such delivery being a condition to receipt by the Holder of the Repurchase Price therefor.91 Each Repurchase Notice shall state:(A) in the case of Physical Notes, the certificate numbers of the Notes to be delivered for repurchase;(B) the portion of the principal amount of the Notes to be repurchased, which must be US$1,000 or anintegral multiple thereof; and(C) that the Notes are to be repurchased by the Company pursuant to the applicable provisions of the Notesand this Indenture; provided, however, that if the Notes are Global Notes, the Repurchase Notice must complywith appropriate Depositary procedures.Notwithstanding anything herein to the contrary, any Holder delivering to the Paying Agent the Repurchase Noticecontemplated by this Section 15.01 shall have the right to withdraw, in whole or in part, such Repurchase Notice at any time prior tothe close of business on the second Business Day immediately preceding the Repurchase Date by delivery of a duly completed writtennotice of withdrawal to the Paying Agent in accordance with Section 15.03.The Paying Agent shall promptly notify the Company of the receipt by it of any Repurchase Notice or written notice ofwithdrawal thereof.No Repurchase Notice with respect to any Notes may be delivered and no Note may be surrendered for repurchase pursuantto this Section 15.01 by a Holder thereof to the extent such Holder has also delivered a Fundamental Change Repurchase Notice withrespect to such Note in accordance with Section 15.02 and not validly withdrawn such Fundamental Change Repurchase Notice inaccordance with Section 15.03.(b)Notwithstanding the foregoing, no Notes may be repurchased by the Company at the option of the Holders on theRepurchase Date if the principal amount of the Notes has been accelerated, and such acceleration has not been rescinded, on or prior tosuch Repurchase Date (except in the case of an acceleration resulting from a default by the Company in the payment of the RepurchasePrice with respect to such Notes). The Paying Agent will promptly return to the respective Holders thereof any Physical Notes held byit during the acceleration of the Notes (except in the case of an acceleration resulting from a default by the Company in the payment ofthe Repurchase Price with respect to such Notes), or any instructions for book-entry transfer of the Notes in compliance with theprocedures of the Depositary shall be deemed to have been cancelled, and, upon such return or cancellation, as the case may be, theRepurchase Notice with respect thereto shall be deemed to have been withdrawn.Section 15.02. Repurchase at Option of Holders Upon a Fundamental Change. (a) If a Fundamental Change occurs atany time, each Holder shall have the right, at such Holder’s option, to require the Company to repurchase for cash all of such Holder’sNotes, or any portion thereof that is equal to US$1,000 or an integral multiple of US$1,000, on the Business Day (the “FundamentalChange Repurchase Date”) notified in writing by the Company as set forth in Section 15.02(c) that is not less than 20 Business Daysor more than 35 Business Days following92 the date of the Fundamental Change Company Notice, at a repurchase price equal to 100% of the principal amount thereof, plusaccrued and unpaid interest thereon to, but excluding, the Fundamental Change Repurchase Date (the “Fundamental ChangeRepurchase Price”), unless the Fundamental Change Repurchase Date falls after a Regular Record Date but on or prior to the InterestPayment Date to which such Regular Record Date relates, in which case the Company shall instead pay the full amount of accrued andunpaid interest to Holders of record as of such Regular Record Date on such Interest Payment Date, and the Fundamental ChangeRepurchase Price shall be equal to 100% of the principal amount of Notes to be repurchased pursuant to this Article 15. (b)Repurchases of Notes under this Section 15.02 shall be made, at the option of the Holder thereof, upon:(i)delivery to the Paying Agent by a Holder of a duly completed notice (the “Fundamental Change RepurchaseNotice”) in the form set forth in Attachment 2 to the Form of Note attached hereto as Exhibit A, if the Notes are PhysicalNotes, or in compliance with the Depositary’s procedures for surrendering interests in Global Notes, if the Notes are GlobalNotes, in each case on or before the close of business on the second Business Day immediately preceding the FundamentalChange Repurchase Date; and(ii)delivery of the Notes, if the Notes are Physical Notes, to the Paying Agent at any time after delivery of theFundamental Change Repurchase Notice (together with all necessary endorsements for transfer) or book-entry transfer of theNotes, if the Notes are Global Notes, in compliance with the procedures of the Depositary, in each case such delivery beinga condition to receipt by the Holder of the Fundamental Change Repurchase Price therefor.The Fundamental Change Repurchase Notice in respect of any Notes to be repurchased shall state:(i) in the case of Physical Notes, the certificate numbers of the Notes to be delivered for repurchase;(ii) the portion of the principal amount of Notes to be repurchased, which must be US$1,000 or an integral multiplethereof; and(iii) that the Notes are to be repurchased by the Company pursuant to the applicable provisions of the Notes and thisIndenture; provided, however, that if the Notes are Global Notes, the Fundamental Change Repurchase Notice must complywith appropriate Depositary procedures.Notwithstanding anything herein to the contrary, any Holder delivering to the Paying Agent the Fundamental ChangeRepurchase Notice contemplated by this Section 15.02 shall have the right to withdraw, in whole or in part, such Fundamental ChangeRepurchase Notice at any time prior to the close of business on the second Business Day immediately preceding the FundamentalChange Repurchase Date by delivery of a written notice of withdrawal to the Paying Agent in accordance with Section 15.03.93 The Paying Agent shall promptly notify the Company of the receipt by it of any Fundamental Change Repurchase Notice orwritten notice of withdrawal thereof.No Fundamental Change Repurchase Notice with respect to any Notes may be delivered and no Note may be surrenderedfor repurchase pursuant to this Section 15.02 by a Holder thereof to the extent such Holder has also delivered a Repurchase Noticewith respect to such Note in accordance with Section 15.01 and not validly withdrawn such Repurchase Notice in accordance withSection 15.03.(c)On or before the 20th calendar day after the occurrence of the effective date of a Fundamental Change, the Companyshall provide to all Holders, the Trustee and the Paying Agent (if other than the Trustee) a written notice (the “Fundamental ChangeCompany Notice”) of the occurrence of the effective date of the Fundamental Change and of the repurchase right at the option of theHolders arising as a result thereof. In the case of Physical Notes, such notice shall be by first class mail or, in the case of Global Notes,such notice shall be delivered in accordance with the applicable procedures of the Depositary. Simultaneously with providing suchnotice, the Company shall publish a notice containing the information set forth in the Fundamental Change Company Notice in anewspaper of general circulation in The City of New York or publish such information on the Company’s website or through suchother public medium as the Company may use at that time. Each Fundamental Change Company Notice shall specify:(i) the events causing the Fundamental Change;(ii) the date of the Fundamental Change;(iii) the last date on which a Holder may exercise the repurchase right pursuant to this Article 15;(iv) the Fundamental Change Repurchase Price;(v) the Fundamental Change Repurchase Date;(vi) the name and address of the Paying Agent;(vii) if applicable, the Conversion Rate and any adjustments to the Conversion Rate;(viii) that the Notes with respect to which a Fundamental Change Repurchase Notice has been delivered by a Holdermay be converted only if the Holder withdraws the Fundamental Change Repurchase Notice in accordance with the terms ofthis Indenture; and(ix) the procedures that Holders must follow to require the Company to repurchase their Notes.94 No failure of the Company to give the foregoing notices and no defect therein shall limit the Holders’ repurchase rights oraffect the validity of the proceedings for the repurchase of the Notes pursuant to this Section 15.02.At the Company’s request, the Trustee shall give such notice in the Company’s name and at the Company’s expense;provided, however, that, in all cases, the text of such Fundamental Change Company Notice shall be prepared by the Company anddelivered to the Trustee no later than 2 Business Days (or such shorter period as is acceptable to the Trustee) prior to the date theFundamental Change Company Notice is to be sent.(d)Notwithstanding the foregoing, no Notes may be repurchased by the Company on any date at the option of the Holdersupon a Fundamental Change if the principal amount of the Notes has been accelerated, and such acceleration has not been rescinded,on or prior to such date (except in the case of an acceleration resulting from a default by the Company in the payment of theFundamental Change Repurchase Price with respect to such Notes). The Paying Agent will promptly return to the respective Holdersthereof any Physical Notes held by it during the acceleration of the Notes (except in the case of an acceleration resulting from a defaultby the Company in the payment of the Fundamental Change Repurchase Price with respect to such Notes), or any instructions forbook-entry transfer of the Notes in compliance with the procedures of the Depositary shall be deemed to have been cancelled, and,upon such return or cancellation, as the case may be, the Fundamental Change Repurchase Notice with respect thereto shall be deemedto have been withdrawn.Section 15.03. Withdrawal of Repurchase Notice or Fundamental Change Repurchase Notice. A Repurchase Notice orFundamental Change Repurchase Notice may be withdrawn (in whole or in part) by means of a duly completed written notice ofwithdrawal delivered to the Paying Agent in accordance with this Section 15.03 at any time prior to the close of business on the secondBusiness Day immediately preceding the Repurchase Date or prior to the close of business on the second Business Day immediatelypreceding the Fundamental Change Repurchase Date, as the case may be, specifying:(i) the principal amount of the Notes with respect to which such notice of withdrawal is being submitted, whichprincipal amount must be in principal amounts of US $1,000 or an integral multiple of US $1,000,(ii) if Physical Notes have been issued, the certificate number of the Note in respect of which such notice ofwithdrawal is being submitted, and(iii) the principal amount, if any, of such Note that remains subject to the original Repurchase Notice or FundamentalChange Repurchase Notice, as the case may be, which portion must be in principal amounts of US$1,000 or an integralmultiple of US$1,000;provided, however, that if the Notes are Global Notes, the notice must comply with appropriate procedures of the Depositary.95 Section 15.04. Deposit of Repurchase Price or Fundamental Change Repurchase Price. (a) The Company will depositwith the Paying Agent, or if the Company is acting as its own Paying Agent, set aside, segregate and hold in trust as provided inSection 4.04(b)) on or prior to 10:00 a.m., New York City time, on the Repurchase Date or Fundamental Change Repurchase Date, asthe case may be, an amount of money sufficient to repurchase all of the Notes to be repurchased at the appropriate Repurchase Price orFundamental Change Repurchase Price. Subject to receipt of funds and/or Notes by the Paying Agent, payment for Notes surrenderedfor repurchase (and not withdrawn in accordance with Section 15.03) will be made on the later of (i) the Repurchase Date orFundamental Change Repurchase Date, as the case may be (provided the Holder has satisfied the conditions in Section 15.01 orSection 15.02, as the case may be) and (ii) the time of book-entry transfer or the delivery of such Note to the Paying Agent by theHolder thereof in the manner required by Section 15.01 or Section 15.02, as applicable, by mailing checks for the amount payable tothe Holders of such Notes entitled thereto as they shall appear in the Note Register; provided, however, that payments to theDepositary shall be made by wire transfer of immediately available funds to the account of the Depositary or its nominee. The PayingAgent shall, promptly after such payment and upon written demand by the Company, return to the Company any funds in excess ofthe Repurchase Price or Fundamental Change Repurchase Price, as the case may be.(b)If by 10:00 a.m., New York City time, on the Repurchase Date or Fundamental Change Repurchase Date, as the casemay be, the Paying Agent holds money sufficient to make payment on all the Notes or portions thereof that are to be repurchased onsuch Repurchase Date or Fundamental Change Repurchase Date, as the case may be, then, with respect to the Notes that have beenproperly surrendered for repurchase to the Paying Agent and not validly withdrawn, on such Repurchase Date or Fundamental ChangeRepurchase Date, as the case may be, (i) such Notes will cease to be outstanding, (ii) interest will cease to accrue on such Notes(whether or not book-entry transfer of the Notes has been made or the Notes have been delivered to the Paying Agent) and (iii) allother rights of the Holders of such Notes will terminate (other than the right to receive the Repurchase Price or Fundamental ChangeRepurchase Price, as the case may be).(c)Upon surrender of a certificated Note that is to be repurchased in part pursuant to Section 15.01 or Section 15.02, theCompany shall execute and instruct the Trustee who shall authenticate and deliver to the Holder a new certificated Note in anauthorized denomination equal in principal amount to the unrepurchased portion of the certificated Note surrendered.Section 15.05. Covenant to Comply with Applicable Laws Upon Repurchase of Notes. In connection with any repurchaseoffer, the Company will, if required:(a)comply with the provisions of Rule 13e-4, Rule 14e-1 and any other tender offer rules under the Exchange Act;(b)file a Schedule TO or other required schedule under the Exchange Act; and96 (c)otherwise comply with all federal and state securities laws in connection with any offer by the Company to repurchasethe Notes;in each case, so as to permit the rights and obligations under this Article 15 to be exercised in the time and in the mannerspecified in this Article 15.The Company shall not be required to purchase, or to make an offer to purchase, the Notes upon a Fundamental Change if athird party makes such an offer in the same manner, at the same time, for the same or greater price and otherwise in compliance withthe requirements for an offer made by us as set forth above in this Section 15.05 and such third party purchases all Notes properlysurrendered and not validly withdrawn under its offer in the same manner, at the same time, for the same or greater price and otherwisein compliance with the requirements for an offer made by us as set forth above in this Section 15.05.Notwithstanding anything to the contrary in this Indenture, to the extent that the provisions of any federal or state securitieslaws or other applicable laws or regulations adopted after the date on which the Notes are first issued conflict with the provisions ofthis Indenture relating to the Company’s obligations to repurchase the Notes upon a Fundamental Change, the Company shall complywith the applicable securities laws and regulations and shall not be deemed to have breached its obligations under such provisions ofthis Indenture by virtue of such conflict.ARTICLE 16Optional RedemptionSection 16.01. Optional Redemption for Changes in the Tax Law of the Relevant Taxing Jurisdiction. Other than asdescribed in this Article 16, the Notes may not be redeemed by the Company at its option prior to maturity. If the Company has, or onthe next Interest Payment Date would, become obligated to pay to the Holder of any Note Additional Amounts, as a result of:(a)any change or amendment on or after November 29, 2018 (or, in the case of a jurisdiction that becomes a RelevantTaxing Jurisdiction on a date that is after November 29, 2018, after such later date) in the laws or any rules or regulations of a RelevantTaxing Jurisdiction; or(b)any change on or after November 29, 2018 (or, in the case of a jurisdiction that becomes a Relevant TaxingJurisdiction on a date that is after November 29, 2018, after such later date) in an interpretation, administration or application of suchlaws, rules or regulations by any legislative body, court, governmental agency, taxing authority or regulatory or administrativeauthority of such Relevant Taxing Jurisdiction (including the enactment of any legislation and the announcement or publication of anyjudicial decision or regulatory or administrative interpretation or determination); (each, a “Change in Tax Law”), the Company may,at its option, redeem all but not part of the Notes (except in respect of certain Holders that elect otherwise as described below) at a“Redemption Price” equal to 100% of the principal amount plus accrued and unpaid interest, if any, to, but not including the date onwhich the Notes97 are redeemed (the “Redemption Date”), including, any Additional Amounts with respect to such Redemption Price; provided that theCompany may only redeem the Notes if: (i) the Company cannot avoid such obligations by taking commercially reasonable measuresavailable to the Company (provided that changing the jurisdiction of incorporation of the Company shall be deemed not to be acommercially reasonable measure); and (ii) the Company delivers to the Trustee an opinion of outside legal counsel or a tax advisor ofrecognized standing in the Relevant Taxing Jurisdiction and an Officer’s Certificate attesting to such Change in Tax Law andobligation to pay Additional Amounts.Notwithstanding anything to the contrary herein, neither the Company nor any successor Person may redeem any of theNotes in the case that Additional Amounts are payable in respect of PRC withholding tax at the Applicable PRC Rate or less solely asa result of the Company or its successor Person being considered a PRC tax resident under the PRC Enterprise Income Tax Law.If the Redemption Date occurs after a Regular Record Date and on or prior to the corresponding Interest Payment Date, theCompany shall pay on the Interest Payment Date the full amount of accrued and unpaid interest, if any, due on such Interest PaymentDate to the record holder of the Notes on the Regular Record Date corresponding to such Interest Payment Date, and the RedemptionPrice payable to the Holder who presents a Note for redemption shall be equal to 100% of the principal amount of such Note,including, for the avoidance of doubt, any Additional Amounts with respect to such Redemption Price.The Company shall give Holders of Notes (with a copy to the Trustee) not less than 43 Scheduled Trading Days’ but nomore than 60 Scheduled Trading Days’ notice (a “Redemption Notice”) prior to the Redemption Date. Simultaneously with providingsuch notice, the Company shall publish a notice containing this information in a newspaper of general circulation in The City of NewYork or publish the information on the Company’s website or through such other public medium as the Company may use at that time.The Redemption Date must be a Business Day and cannot fall after the Maturity Date.Upon receiving such notice of redemption, each Holder shall have the right to elect to not have its Notes redeemed, in whichcase the Company shall not be obligated to pay any Additional Amounts on any payment with respect to such Notes solely as a resultof such Change in Tax Law that resulted in the obligation to pay such Additional Amounts (whether upon conversion, requiredrepurchase, maturity or otherwise, and whether in cash, ADSs, or a combination thereof, Reference Property or otherwise) after theRedemption Date (or, if the Company fails to pay the Redemption Price on the Redemption Date, such later date on which theCompany pays the Redemption Price), and all future payments with respect to such Notes shall be subject to the deduction orwithholding of such Relevant Taxing Jurisdiction and taxes required by law to be deducted or withheld as a result of such Change inTax Law; provided that, notwithstanding the foregoing, if a Holder electing not to have its Notes redeemed converts its Notes inconnection with the Company’s election to redeem the Notes in respect of such Change in Tax Law pursuant to Section 14.03(g) theCompany shall be obligated to pay Additional Amounts, if any, with respect to such conversion.98 Subject to the applicable procedures of DTC in the case of Global Notes, a Holder electing to not have its Notes redeemedmust deliver to the Company, with a copy to the Paying Agent a written notice of election so as to be received by the Company andthe Paying Agent or otherwise by complying with the requirements for conversion in Section 14.02(b) prior to the close of business onthe second Business Day immediately preceding the Redemption Date. A Holder may withdraw any notice of election (other than sucha deemed notice of election in connection with a conversion) by delivering to the Company and the Paying Agent a written notice ofwithdrawal prior to the close of business on the Business Day immediately preceding the Redemption Date (or, if the Company fail topay the Redemption Price on the Redemption Date, such later date on which the Company pays the Redemption Price). If no electionis made, the Holder shall have its Notes redeemed without any further action.No Notes may be redeemed if the principal amount of the Notes has been accelerated, and such acceleration has not beenrescinded, on or prior to such date.ARTICLE 17Miscellaneous ProvisionsSection 17.01. Provisions Binding on Company’s Successors. All the covenants, stipulations, promises and agreements ofthe Company contained in this Indenture shall bind its successors and assigns whether so expressed or not.Section 17.02. Official Acts by Successor Corporation. Any act or proceeding by any provision of this Indentureauthorized or required to be done or performed by any board, committee or Officer of the Company shall and may be done andperformed with like force and effect by the like board, committee or officer of any corporation or other entity that shall at the time bethe lawful sole successor of the Company.Section 17.03. Addresses for Notices, Etc. Any notice or demand that by any provision of this Indenture is required orpermitted to be given or served by the Trustee or by the Holders on the Company shall be deemed to have been sufficiently given ormade, for all purposes if given or served by being deposited postage prepaid by registered or certified mail in a post office letter boxaddressed (until another address is filed by the Company with the Trustee) to iQIYI, Inc., 9/F, iQIYI Innovation Building, No. 2Haidian North First Street, Haidian District, Beijing, 100080, People’s Republic of China, Attention: Secretary. Any notice, direction,request or demand hereunder to or upon the Paying Agent shall be deemed to have been given or made by being deposited postageprepaid by registered or certified mail in a post office letter box addressed to the Paying Agent Office or sent electronically in PDFformat. Any notice, direction, request or demand hereunder to or upon the Trustee shall be deemed to have been given or made bybeing deposited postage prepaid by registered or certified mail in a post office letter box addressed to the Corporate Trust Office or sentelectronically in PDF format. Notwithstanding any other provision of the Indenture, notices to the Trustee shall only be deemedreceived upon actual receipt thereof by a Responsible Officer.99 So long as and to the extent that the Notes are represented by Global Notes and such Global Notes are held by DTC, noticesto owners of beneficial interests in the global notes may be given by delivery of the relevant notice to DTC for communication by it toentitled account holders.The Trustee, by notice to the Company, may designate additional or different addresses for subsequent notices orcommunications.Any notice or communication delivered to a Holder shall be mailed to it by first class mail, postage prepaid, at its address asit appears on the Note Register or delivered by electronic mail and shall be sufficiently given to it if so delivered within the timeprescribed.Failure to mail or deliver a notice or communication to a Holder or any defect in it shall not affect its sufficiency with respectto other Holders. If a notice or communication is mailed or delivered in the manner provided above, it is duly given, whether or not theaddressee receives it.Section 17.04. Governing Law; Jurisdiction. THIS INDENTURE AND EACH NOTE, AND ANY CLAIM,CONTROVERSY OR DISPUTE ARISING UNDER OR RELATED TO THIS INDENTURE AND EACH NOTE, SHALL BEGOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK(WITHOUT REGARD TO THE CONFLICTS OF LAWS PROVISIONS THEREOF).The Company irrevocably consents and agrees, for the benefit of the Holders from time to time of the Notes and the Trustee,that any legal action, suit or proceeding against it with respect to obligations, liabilities or any other matter arising out of or inconnection with this Indenture or the Notes may be brought in the courts of the State of New York or the courts of the United Stateslocated in the Borough of Manhattan, New York City, New York and, until amounts due and to become due in respect of the Noteshave been paid, hereby irrevocably consents and submits to the non-exclusive jurisdiction of each such court in personam, generallyand unconditionally with respect to any action, suit or proceeding for itself in respect of its properties, assets and revenues. The Company irrevocably and unconditionally waives, to the fullest extent permitted by law, any objection which it maynow or hereafter have to the laying of venue of any of the aforesaid actions, suits or proceedings arising out of or in connection withthis Indenture brought in the courts of the State of New York or the courts of the United States located in the Borough of Manhattan,New York City, New York and hereby further irrevocably and unconditionally waives and agrees not to plead or claim in any suchcourt that any such action, suit or proceeding brought in any such court has been brought in an inconvenient forum.Section 17.05. Submission to Jurisdiction; Service of Process. The Company irrevocably appoints Law DebentureCorporate Services Inc., 801 2nd Avenue, Suite 403, New York, New York 10017, as its authorized agent in the Borough ofManhattan in the City of New York upon which process may be served in any such suit or proceeding, and agrees that service ofprocess upon such agent, and written notice of said service to the Company by the person serving the same to iQIYI, Inc., 9/F, iQIYIInnovation Building, No. 2 Haidian North First Street, Haidian District, Beijing, 100080, People’s Republic of China, Attention:Secretary, shall100 be deemed in every respect effective service of process upon the Company in any such suit or proceeding. The Company furtheragrees to take any and all action as may be necessary to maintain such designation and appointment of such agent in full force andeffect for a period of five and a half years from the date of this Indenture. If for any reason such agent shall cease to be such agent forservice of process, the Company shall forthwith appoint a new agent of recognized standing for service of process in the State of NewYork and deliver to the Holders and the Trustee a copy of the new agent’s acceptance of that appointment within ten Business Days ofsuch acceptance. Nothing herein shall affect the right of the Trustee, any Agent or any Holder to serve process in any other mannerpermitted by law or to commence legal proceedings or otherwise proceed against the Company in any other court of competentjurisdiction. To the extent that the Company has or hereafter may acquire any sovereign or other immunity from jurisdiction of anycourt or from any legal process with respect to itself or its property, the Company irrevocably waives such immunity in respect of itsobligations hereunder or under any Note.Section 17.06. Evidence of Compliance with Conditions Precedent; Certificates and Opinions of Counsel to Trustee. Uponany application or demand by the Company to the Trustee to take any action under any of the provisions of this Indenture, theCompany shall, if requested by the Trustee, furnish to the Trustee an Officer’s Certificate and an Opinion of Counsel stating that suchaction is permitted by the terms of this Indenture.Each Officer’s Certificate and Opinion of Counsel provided for, by or on behalf of the Company in this Indenture anddelivered to the Trustee with respect to compliance with this Indenture (other than the Officer’s Certificates provided for in Section4.09) shall include (a) a statement that the person signing such certificate is familiar with the requested action and this Indenture; (b) abrief statement as to the nature and scope of the examination or investigation upon which the statement contained in such certificate isbased; (c) a statement that, in the judgment of such person, he or she has made such examination or investigation as is necessary toenable him or her to express an informed judgment as to whether or not such action is permitted by this Indenture; and (d) a statementas to whether or not, in the judgment of such person, such action is permitted by this Indenture and that all covenants and conditionsprecedent in the Indenture have been complied with.Notwithstanding anything to the contrary in this Section 17.06, if any provision in this Indenture specifically provides thatthe Trustee shall or may receive an Opinion of Counsel in connection with any action to be taken by the Trustee or the Companyhereunder, the Trustee shall be entitled to such Opinion of Counsel.Section 17.07. Legal Holidays. In any case where any Interest Payment Date, Fundamental Change Repurchase Date,Repurchase Date, Conversion Date or Maturity Date is not a Business Day, then any action to be taken on such date need not be takenon such date, but may be taken on the next succeeding Business Day with the same force and effect as if taken on such date, and nointerest shall accrue in respect of the delay.101 Section 17.08. No Security Interest Created. Nothing in this Indenture or in the Notes, expressed or implied, shall beconstrued to constitute a security interest under the Uniform Commercial Code or similar legislation, as now or hereafter enacted and ineffect, in any jurisdiction.Section 17.09. Benefits of Indenture. Nothing in this Indenture or in the Notes, expressed or implied, shall give to anyPerson, other than the Holders, the parties hereto, any Paying Agent, any Conversion Agent, any Note Registrar and their successorshereunder, any benefit or any legal or equitable right, remedy or claim under this Indenture.Section 17.10. Table of Contents, Headings, Etc. The table of contents and the titles and headings of the articles andsections of this Indenture have been inserted for convenience of reference only, are not to be considered a part hereof, and shall in noway modify or restrict any of the terms or provisions hereof.Section 17.11. Execution in Counterparts. This Indenture may be executed in any number of counterparts, each of whichshall be an original, but such counterparts shall together constitute but one and the same instrument. The exchange of copies of thisIndenture and of signature pages by facsimile or PDF transmission shall constitute effective execution and delivery of this Indenture asto the parties hereto and may be used in lieu of the original Indenture for all purposes. Signatures of the parties hereto transmitted byfacsimile or PDF shall be deemed to be their original signatures for all purposes.Section 17.12. Severability. In the event any provision of this Indenture or in the Notes shall be invalid, illegal orunenforceable, then (to the extent permitted by law) the validity, legality or enforceability of the remaining provisions shall not in anyway be affected or impaired.Section 17.13. Waiver of Jury Trial. EACH OF THE COMPANY AND THE TRUSTEE HEREBY IRREVOCABLYWAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BYJURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS INDENTURE, THE NOTES OR THETRANSACTIONS CONTEMPLATED HEREBY.Section 17.14. Force Majeure. In no event shall the Trustee or the Agents be responsible or liable for any failure or delayin the performance of its obligations hereunder arising out of or caused by, directly or indirectly, forces beyond its control, including,without limitation, strikes, work stoppages, accidents, acts of war or terrorism, civil or military disturbances, nuclear or naturalcatastrophes or acts of God, and interruptions, loss or malfunctions of utilities, communications or computer (software and hardware)services; it being understood that the Trustee or the Agents, as the case may be, shall use reasonable efforts that are consistent withaccepted practices in the banking industry to resume performance as soon as practicable under the circumstances.Section 17.15. Calculations. Except as otherwise provided herein, the Company shall be responsible for making allcalculations called for under the Notes. These calculations include, but are not limited to, determinations of the Last Reported SalePrices of the ADSs, the Daily VWAPs, the Daily Conversion Values, the Daily Settlement Amounts, accrued interest payable on theNotes, the number of Additional ADSs to be added to the Conversion Rate upon a Make-Whole Fundamental Change, if any, and theConversion Rate of the Notes. The Company shall102 make all these calculations in good faith and, absent manifest error, the Company’s calculations shall be final and binding onHolders. The Company shall provide a schedule of its calculations to each of the Trustee, the Paying Agent and the ConversionAgent, and each of the Trustee, the Paying Agent and the Conversion Agent is entitled to rely conclusively and without liability uponthe accuracy of the Company’s calculations without independent verification. The Trustee will forward the Company’s calculations toany registered Holder of Notes upon the written request of that Holder at the sole cost and expense of the Company.Section 17.16. USA PATRIOT Act. The parties hereto acknowledge that in accordance with Section 326 of the USAPATRIOT Act, the Trustee, like all financial institutions and in order to help fight the funding of terrorism and money laundering, isrequired to obtain, verify, and record information that identifies each person or legal entity that establishes a relationship or opens anaccount with the Trustee. The parties to this Indenture agree that they will provide the Trustee with such information as it may requestin order for the Trustee to satisfy the requirements of the USA PATRIOT Act. [Remainder of page intentionally left blank] 103 IN WITNESS WHEREOF, the parties hereto have caused this Indenture to be duly executed as of the date first writtenabove.IQIYI, INC.By:/s/ Xiaodong Wang Name: Xiaodong Wang Title: Chief Financial Officer CITICORP INTERNATIONALLIMITED, as TrusteeBy:/s/ Terence Yeung Name: Terence Yeung Title: Vice President EXHIBIT A[FORM OF FACE OF NOTE][INCLUDE FOLLOWING LEGEND IF A GLOBAL NOTE][UNLESS THIS CERTIFICATE IS PRESENTED BY AN AUTHORIZED REPRESENTATIVE OF THEDEPOSITORY TRUST COMPANY, A NEW YORK CORPORATION (“DTC”), TO THE COMPANY OR ITS AGENT FORREGISTRATION OF TRANSFER, EXCHANGE, OR PAYMENT, AND ANY CERTIFICATE ISSUED IS REGISTERED INTHE NAME OF CEDE & CO. OR IN SUCH OTHER NAME AS IS REQUESTED BY AN AUTHORIZEDREPRESENTATIVE OF DTC (AND ANY PAYMENT HEREUNDER IS MADE TO CEDE & CO. OR TO SUCH OTHERENTITY AS IS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC), ANY TRANSFER, PLEDGE, OROTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS WRONGFUL INASMUCH AS THEREGISTERED OWNER HEREOF, CEDE & CO., HAS AN INTEREST HEREIN.][INCLUDE FOLLOWING LEGEND IF A RESTRICTED SECURITY][THIS SECURITY, THE AMERICAN DEPOSITARY SHARES DELIVERABLE UPON CONVERSION OF THISSECURITY, IF ANY, AND THE CLASS A ORDINARY SHARES REPRESENTED THEREBY HAVE NOT BEENREGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND MAY NOTBE OFFERED, SOLD, PLEDGED OR OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH THEFOLLOWING SENTENCE. BY ITS ACQUISITION HEREOF OR OF A BENEFICIAL INTEREST HEREIN, THEACQUIRER:(1)REPRESENTS THAT IT AND ANY ACCOUNT FOR WHICH IT IS ACTING IS (A) A “QUALIFIEDINSTITUTIONAL BUYER” (WITHIN THE MEANING OF RULE 144A UNDER THE SECURITIES ACT) OR (B)LOCATED OUTSIDE THE UNITED STATES AND IS NOT A U.S. PERSON (WITHIN THE MEANING OF REGULATIONS UNDER THE SECURITIES ACT) AND THAT IT EXERCISES SOLE INVESTMENT DISCRETION WITH RESPECT TOEACH SUCH ACCOUNT AND THAT IT AND ANY SUCH ACCOUNT IS NOT AN AFFILIATE OF IQIYI, INC. (THE“COMPANY”), AND(2)AGREES FOR THE BENEFIT OF THE COMPANY THAT IT WILL NOT OFFER, SELL, PLEDGE OROTHERWISE TRANSFER THIS SECURITY OR ANY BENEFICIAL INTEREST HEREIN PRIOR TO THE DATE THAT ISTHE LATER OF (X) ONE YEAR AFTER THE LAST ORIGINAL ISSUE DATE HEREOF OR SUCH SHORTER PERIODOF TIME AS PERMITTED BY RULE 144 UNDER THE SECURITIES ACT OR ANY SUCCESSOR PROVISIONTHERETO AND (Y) SUCH LATER DATE, IF ANY, AS MAY BE REQUIRED BY APPLICABLE LAW, EXCEPT:A-1 (A)TO THE COMPANY OR ANY SUBSIDIARY THEREOF, OR(B)PURSUANT TO A REGISTRATION STATEMENT WHICH HAS BECOME EFFECTIVE UNDER THESECURITIES ACT, OR(C)TO A QUALIFIED INSTITUTIONAL BUYER IN COMPLIANCE WITH RULE 144A UNDER THESECURITIES ACT, OR(D)TO A NON-U.S. PERSON OUTSIDE THE UNITED STATES IN ACCORDANCE WITH REGULATION SUNDER THE SECURITIES ACT, OR(E)PURSUANT TO AN EXEMPTION FROM REGISTRATION PROVIDED BY RULE 144 UNDER THESECURITIES ACT (IF AVAILABLE).PRIOR TO THE REGISTRATION OF ANY TRANSFER IN ACCORDANCE WITH (2)(E) ABOVE, THECOMPANY, THE DEPOSITARY AND THE TRUSTEE RESERVE THE RIGHT TO REQUIRE THE DELIVERY OF SUCHLEGAL OPINIONS, CERTIFICATIONS OR OTHER EVIDENCE AS MAY REASONABLY BE REQUIRED IN ORDER TODETERMINE THAT THE PROPOSED TRANSFER IS BEING MADE IN COMPLIANCE WITH THE SECURITIES ACTAND APPLICABLE STATE SECURITIES LAWS. NO REPRESENTATION IS MADE AS TO THE AVAILABILITY OFANY EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.NO AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THE COMPANY ORPERSON THAT HAS BEEN AN AFFILIATE (AS DEFINED IN RULE 144 UNDER THE SECURITIES ACT) OF THECOMPANY DURING THE THREE IMMEDIATELY PRECEDING MONTHS MAY PURCHASE, OTHERWISE ACQUIREOR OWN THIS NOTE OR A BENEFICIAL INTEREST HEREIN.]A-2 IQIYI, INC.3.75% Convertible Senior Note due 2023No. [_____][Initially]1 US$_________CUSIP No. [_________]ISIN No. [___________]iQIYI, Inc., a company duly organized and validly existing under the laws of the Cayman Islands (the “Company,” whichterm includes any successor company or corporation or other entity under the Indenture referred to on the reverse hereof), for valuereceived hereby promises to pay to [CEDE & CO.]2 [_______]3, or registered assigns, the principal sum [as set forth in the “Scheduleof Exchanges of Notes” attached hereto]4 [of US$[_______]]5, which amount, taken together with the principal amounts of all otheroutstanding Notes, shall not, unless permitted by the Indenture, exceed US$750,000,000 in aggregate at any time, in accordance withthe rules and procedures of the Depositary, on December 1, 2023, and interest thereon as set forth below.This Note shall bear interest at the rate of 3.75% per year from December 4, 2018, or from the most recent date to whichinterest had been paid or provided for to, but excluding, the next scheduled Interest Payment Date until December 1, 2023. Interest ispayable semi-annually in arrears on each June 1 and December 1, commencing on June 1, 2019, to Holders of record at the close ofbusiness on the preceding May 15 and November 15 (whether or not such day is a Business Day), respectively. Additional Interestwill be payable as set forth in Section 4.06(d), Section 4.06(e) and Section 6.03 of the within-mentioned Indenture, and any referenceto interest on, or in respect of, any Note therein shall be deemed to include Additional Interest if, in such context, Additional Interest is,was or would be payable pursuant to any of such Section 4.06(d), Section 4.06(e) and Section 6.03, and any express mention of thepayment of Additional Interest in any provision therein shall not be construed as excluding Additional Interest in those provisionsthereof where such express mention is not made.Any Defaulted Amounts shall accrue interest per annum at the rate per annum borne by the Notes plus one percent, subjectto the enforceability thereof under applicable law, from, and including, the relevant payment date to, but excluding, the date on whichsuch Defaulted Amounts shall have been paid by the Company, at its election, in accordance with Section 2.03(c) of the Indenture. The Company shall pay the principal of and interest on this Note, so long as such Note is a Global Note, by wire transfer inimmediately available funds to the Depositary or its nominee, as the case may be, as the registered Holder of such Note. As providedin and subject to the 1 Include if a Global Note.2 Include if a Global Note.3 Include if a Physical Note.4 Include if a Global Note.5 Include if a Physical note.A-3 provisions of the Indenture, the Company shall pay the principal of any Notes (other than Notes that are Global Notes) at the office oragency designated by the Company for that purpose. The Company has initially designated Citibank, N.A. as its Paying Agent,Conversion Agent and Note Registrar in respect of the Notes and the Paying Agent Office as a place where Notes may be presentedfor payment or for registration of transfer. Reference is made to the further provisions of this Note set forth on the reverse hereof, including, without limitation,provisions giving the Holder of this Note the right to convert this Note into cash, ADSs or a combination of cash and ADSs, asapplicable, on the terms and subject to the limitations set forth in the Indenture. Such further provisions shall for all purposes have thesame effect as though fully set forth at this place.This Note, and any claim, controversy or dispute arising under or related to this Note, shall be construed inaccordance with and governed by the laws of the State of New York (without regard to the conflicts of laws provisionsthereof).In the case of any conflict between this Note and the Indenture, the provisions of the Indenture shall control and govern.This Note shall not be valid or become obligatory for any purpose until the certificate of authentication hereon shall havebeen signed manually by the Trustee under the Indenture.[Remainder of page intentionally left blank]A-4 IN WITNESS WHEREOF, the Company has caused this Note to be duly executed.IQIYI, INC.By: Name:Title: Dated:TRUSTEE’S CERTIFICATE OF AUTHENTICATIONCITICORP INTERNATIONAL LIMITED,as Trustee, certifies that this is one of the Notes describedin the within-named Indenture.By:_______________________________Authorized signatoryA-5 [FORM OF REVERSE OF NOTE]IQIYI, INC.3.75% Convertible Senior Note due 2023This Note is one of a duly authorized issue of Notes of the Company, designated as its 3.75% Convertible Senior Notes due2023 (the “Notes”), limited to the aggregate principal amount of US$750,000,000, all issued or to be issued under and pursuant to anIndenture dated as of December 4, 2018 (the “Indenture”), between the Company and Citicorp International Limited (the“Trustee”), to which Indenture and all indentures supplemental thereto reference is hereby made for a description of the rights,limitations of rights, obligations, duties and immunities thereunder of the Trustee, the Company and the Holders of theNotes. Additional Notes may be issued in an unlimited aggregate principal amount, subject to certain conditions specified in theIndenture. The Rule 144A Notes and the Regulation S Notes initially have separate CUSIP numbers and will initially not be fungible.In case certain Events of Default, as defined in the Indenture, shall have occurred and be continuing, the principal of, andinterest on, all Notes may be declared, by either the Trustee or Holders of at least 25% in aggregate principal amount of Notes thenoutstanding, and upon said declaration shall become, due and payable, in the manner, with the effect and subject to the conditions andcertain exceptions set forth in the Indenture. In case certain Events of Default relating to a bankruptcy (or similar proceeding) withrespect to the Company or a Significant Subsidiary of the Company shall have occurred, the principal of, and interest on, all Notesshall automatically become immediately due and payable, as set forth in the Indenture.Subject to the terms and conditions of the Indenture, the Company will make all payments in respect of the principal amounton the Maturity Date, the Redemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, as the case may be,to the Holder who surrenders a Note to the Paying Agent to collect such payments in respect of the Note. The Company will pay cashamounts in money of the United States that at the time of payment is legal tender for payment of public and private debts. Subject to the terms and conditions of the Indenture, Additional Amounts will be paid in connection with any paymentsmade and deliveries caused to be made by the Company or any successor to the Company under or with respect to the Indenture andthe Notes, including, but not limited to, payments of principal (including, if applicable the Redemption Price, the Repurchase Price andthe Fundamental Change Repurchase Price), payments of interest and the payment of cash and/or deliveries of ADSs (together withpayments for any fractional ADS) upon conversion of the Notes to ensure that the net amount received by the beneficial owner afterany applicable withholding or deduction (and after deducting any taxes on the Additional Amounts) will equal the amount that wouldhave been received by such beneficial owner had no such withholding or deduction been required.A-6 The Indenture contains provisions permitting the Company and the Trustee in certain circumstances, without the consent ofthe Holders of the Notes, and in certain other circumstances, with the consent of the Holders of not less than a majority in aggregateprincipal amount of the Notes at the time outstanding, evidenced as in the Indenture provided, to execute supplemental indenturesmodifying the terms of the Indenture and the Notes as described therein. It is also provided in the Indenture that, subject to certainexceptions, the Holders of a majority in aggregate principal amount of the Notes at the time outstanding may on behalf of the Holdersof all of the Notes waive any past Default or Event of Default under the Indenture and its consequences.No reference herein to the Indenture and no provision of this Note or of the Indenture shall alter or impair the obligation ofthe Company, which is absolute and unconditional, to pay or cause to be delivered, as the case may be, the principal (including theRedemption Price, the Repurchase Price and the Fundamental Change Repurchase Price, if applicable) of, accrued and unpaid intereston, and the consideration due upon conversion of, this Note at the place, at the respective times, at the rate and in the lawful money orADSs, as the case may be, herein prescribed.The Notes are issuable in registered form without coupons in minimum denominations of US$1,000 principal amount andintegral multiples of US$1,000 in excess thereof. At the office or agency of the Company referred to on the face hereof, and in themanner and subject to the limitations provided in the Indenture, Notes may be exchanged for a like aggregate principal amount ofNotes of other authorized denominations, without payment of any service charge but, if required by the Company or Trustee, withpayment of a sum sufficient to cover any transfer or similar tax that may be imposed in connection therewith as a result of the name ofthe Holder of the new Notes issued upon such exchange of Notes being different from the name of the Holder of the old Notessurrendered for such exchange.The Company may not redeem the Notes prior to the Maturity Date, except in the event of certain Changes in Tax Law asdescribed in Section 16.01 of the Indenture. No sinking fund is provided for the Notes. The Holder has the right, at such Holder’s option, to require the Company to repurchase for cash all of such Holder’s Notesor any portion thereof (in principal amounts of US$1,000 or integral multiples thereof) on the Repurchase Date at a price equal to theRepurchase Price.Upon the occurrence of a Fundamental Change, the Holder has the right, at such Holder’s option, to require the Company torepurchase for cash all of such Holder’s Notes or any portion thereof (in principal amounts of US$1,000 or integral multiples thereof)on the Fundamental Change Repurchase Date at a price equal to the Fundamental Change Repurchase Price.Subject to the provisions of the Indenture, the Holder hereof has the right, at its option, during certain periods and upon theoccurrence of certain conditions specified in the Indenture, prior to the close of business on the second Scheduled Trading Dayimmediately preceding the Maturity Date, to convert any Notes or portion thereof that is US$1,000 or an integral multiple thereof, intocash, ADSs or a combination of cash and ADSs, as applicable, at the Conversion Rate specified in the Indenture, as adjusted from timeto time as provided in the Indenture.Terms used in this Note and defined in the Indenture are used herein as therein defined.A-7 ABBREVIATIONSThe following abbreviations, when used in the inscription of the face of this Note, shall be construed as though they werewritten out in full according to applicable laws or regulations:TEN COM = as tenants in common UNIF GIFT MIN ACT = Uniform Gifts to Minors Act CUST = Custodian TEN ENT = as tenants by the entireties JT TEN = joint tenants with right of survivorship and not as tenants in common Additional abbreviations may also be used though not in the above list. A-8 SCHEDULE A6SCHEDULE OF EXCHANGES OF NOTESIQIYI, INC.3.75% Convertible Senior Notes due 2023The initial principal amount of this Global Note is [_______] UNITED STATES DOLLARS (US$[_________]). Thefollowing increases or decreases in this Global Note have been made: Date of exchange Amount ofdecrease inprincipal amountof this GlobalNote Amount ofincrease inprincipal amountof this GlobalNote Principal amountof this GlobalNote followingsuch decrease orincrease Signature ofauthorizedsignatory ofTrustee 6 Include if a global note.A-9 ATTACHMENT 1[FORM OF NOTICE OF CONVERSION]To:IQIYI, INC.JPMORGAN CHASE BANK, N.A., as Depositary for the ADSsCITIBANK, N.A., as Conversion AgentThe undersigned registered owner of this Note hereby exercises the option to convert this Note, or the portion hereof (that isUS$1,000 principal amount or an integral multiple thereof) below designated, into cash, ADSs or a combination of cash and ADSs, asapplicable, in accordance with the terms of the Indenture referred to in this Note, and directs that any cash payable and ADSsdeliverable upon such conversion, together with any cash payable for any fractional ADS, and any Notes representing anyunconverted principal amount hereof, be issued and delivered to the registered Holder hereof unless a different name has beenindicated below. If any ADSs or any portion of this Note not converted are to be issued in the name of a Person other than theundersigned, the undersigned will pay all documentary, stamp or similar issue or transfer taxes, if any in accordance with Section14.02(d) and Section 14.02(e) of the Indenture. Any amount required to be paid to the undersigned on account of interest accompaniesthis Note.In connection with the conversion of this Note, or the portion hereof below designated, the undersigned acknowledges,represents to and agrees with the Company that the undersigned is not an “affiliate” (as defined in Rule 144 under the Securities Act)of the Company and has not been an “affiliate” (as defined in Rule 144 under the Securities Act) of the Company during the threemonths immediately preceding the date hereof[The undersigned further certifies:1.The undersigned acknowledges (and if the undersigned is acting for the account of another person, that person hasconfirmed that it acknowledges) that the Restricted Securities received upon conversion of this Note (or securities represented thereby)have not been and are not expected to be registered under the Securities Act.2.The undersigned further certifies that either:(a)The undersigned is, and at the time any ADSs are delivered in conversion of its Notes will be, the holder ofthe ADSs and the Class A Ordinary Shares represented thereby, and (i) the undersigned is not a U.S. person (as defined in RegulationS under the Securities Act) and is located outside the United States (within the meaning of Regulation S) and acquired, or have agreedto acquire and will have acquired, the Notes being converted and the ADSs and the Class A Ordinary Shares represented therebybeing delivered in the conversion outside the United States and (ii) the undersigned is not in the business of buying and sellingsecurities or, if the undersigned is in such business, the undersigned did not acquire the Notes being converted from the Company orany affiliate thereof in the initial distribution of the Notes.1 OR(b)The undersigned is a broker-dealer acting on behalf of its customer; its customer has confirmed to theundersigned that it is, and at the time any ADSs are delivered in conversion of our Notes will be, the holder of the ADSs and the ClassA Ordinary Shares represented thereby, and (i) it is not a U.S. person (as defined in Regulation S under the Securities Act) and it islocated outside the United States (within the meaning of Regulation S and acquired, or have agreed to acquire and will have acquired,the Notes being converted and the ADSs and the Class A Ordinary Shares represented thereby being delivered in the conversionoutside the United States and (ii) it is not in the business of buying and selling securities or, if it is in such business, it did not acquirethe Notes being converted from the Company or any affiliate thereof in the initial distribution of the Notes.OR(c)The undersigned is a qualified institutional buyer (as defined in Rule 144A under the Securities Act) actingfor its own account or for the account of one or more qualified institutional buyers and the undersigned is (or such account or accountsare) the sole beneficial owner(s) of any ADSs to be received upon conversion of the Notes.3.The undersigned acknowledges that the undersigned (and any such other account) may not continue to hold or retainany interest in Restricted Securities received upon conversion of this Note if the undersigned (or such other account) becomes anAffiliate of the Company.4.The undersigned agrees (and if the undersigned is acting for the account of another person, that person has confirmedthat it agrees) that, unless and until the undersigned (or such other account) is notified by the Depositary that the restrictive legend onsuch Restricted Security has been removed from such security, the undersigned (and such other account) will not offer, sell, pledge orotherwise transfer the Restricted Security (or securities represented by such Restricted Security) except in accordance with therestrictions set forth in that legend and any applicable securities laws of the United States and any state thereof.]7 7 Include if a Restricted Security.2 Dated: Signature(s) ___________________________Signature GuaranteeSignature(s) must be guaranteedby an eligible Guarantor Institution(banks, stock brokers, savings andloan associations and credit unions)with membership in an approvedsignature guarantee medallion programpursuant to Securities and ExchangeCommission Rule 17Ad-15 if ADSsare to be issued, or Notes are to bedelivered, other than to and in thename of the registered holder.Fill in for registration of ADSs ifto be issued, and Notes if tobe delivered, other than to and in thename of the registered holder:_________________________(Name)_________________________(Street Address)_________________________(City, State and Zip Code)Please print name and addressPrincipal amount to be converted (if less than all): US$______,000NOTICE: The above signature(s) of the Holder(s) hereof must correspond withthe name as written upon the face of the Note in every particular without alterationor enlargement or any change whatever._________________________Social Security or Other TaxpayerIdentification Number 3 ATTACHMENT 2[FORM OF FUNDAMENTAL CHANGE REPURCHASE NOTICE]To: IQIYI, INC.CITIBANK, N.A., as Paying AgentThe undersigned registered owner of this Note hereby acknowledges receipt of a notice from iQIYI, Inc. (the “Company”)as to the occurrence of a Fundamental Change with respect to the Company and specifying the Fundamental Change Repurchase Dateand requests and instructs the Company to pay to the registered holder hereof in accordance with Section 15.02 of the Indenturereferred to in this Note (1) the entire principal amount of this Note, or the portion thereof (that is US$1,000 principal amount or anintegral multiple thereof) below designated, and (2) if such Fundamental Change Repurchase Date does not fall during the period aftera Regular Record Date and on or prior to the corresponding Interest Payment Date, accrued and unpaid interest thereon to, butexcluding, such Fundamental Change Repurchase Date.In the case of Physical Notes, the certificate numbers of the Notes to be repurchased are as set forth below: Certificate Number(s): Dated: Signature(s) ___________________________Signature GuaranteeSignature(s) must be guaranteedby an eligible Guarantor Institution(banks, stock brokers, savings andloan associations and credit unions)with membership in an approvedsignature guarantee medallion programpursuant to Securities and ExchangeCommission Rule 17Ad-15 if ADSsare to be issued, or Notes are to bedelivered, other than to and in thename of the registered holder.1 Fill in for registration of ADSs ifto be issued, and Notes if tobe delivered, other than to and in thename of the registered holder:_________________________(Name)_________________________(Street Address)_________________________(City, State and Zip Code)Please print name and address _________________________Social Security or Other TaxpayerIdentification NumberPrincipal amount to be repaid (if less than all): US$______,000NOTICE: The above signature(s) of the Holder(s) hereof must correspond withthe name as written upon the face of the Note in every particular without alterationor enlargement or any change whatever. 2 ATTACHMENT 3[FORM OF REPURCHASE NOTICE]To:iQIYI, Inc.Citibank, N.A., as Paying AgentThe undersigned registered owner of this Note hereby acknowledges receipt of a notice from iQIYI, Inc. (the “Company”)regarding the right of Holders to elect to require the Company to repurchase the entire principal amount of this Note, or the portionthereof (that is US$1,000 principal amount or an integral multiple thereof) below designated, in accordance with the applicableprovisions of the Indenture referred to in this Note, at the Repurchase Price to the registered Holder hereof.In the case of certificated Notes, the certificate numbers of the Notes to be purchased are as set forth below: Certificate Number(s): Dated: Signature(s) _________________________Social Security or Other TaxpayerIdentification NumberPrincipal amount to be repaid (if less than all):US$______,000NOTICE: The above signature(s) of the Holder(s) hereof must correspond withthe name as written upon the face of the Note in every particular without alterationor enlargement or any change whatever. 1 ATTACHMENT 4To: Citicorp International Limited, as Trustee and Citibank, N.A., as Note Registrar [FORM OF ASSIGNMENT AND TRANSFER]For value received ____________________________ hereby sell(s), assign(s) and transfer(s) unto _________________ (Please insertsocial security or Taxpayer Identification Number of assignee) the within Note, and hereby irrevocably constitutes and appoints_____________________ attorney to transfer the said Note on the books of the Company, with full power of substitution in thepremises.In connection with any transfer of the within Note occurring prior to the Resale Restriction Termination Date, as defined in theIndenture governing such Note, the undersigned confirms that such Note is being transferred:□To iQIYI, Inc. or a subsidiary thereof; or□Pursuant to a registration statement that has become or been declared effective under the Securities Act of 1933, as amended; or□Pursuant to and in compliance with Rule 144A under the Securities Act of 1933, as amended [(“Rule 144A”), and theundersigned confirms that the undersigned reasonably believes that the transferee of such Note is a “qualified institutional buyer”(within the meaning of Rule 144A) that is purchasing for its own account or for the account of another qualified institutional buyer andthe undersigned has provided such transferee notice that the transfer is being made in reliance on Rule 144A]8; or□Outside the United States in accordance with Regulation S under the Securities Act of 1933, as amended; or□Pursuant to and in compliance with Rule 144 under the Securities Act of 1933, as amended (if available). 8 Include if Regulation S Note.1 Dated: Signature(s) Signature Guarantee Signature(s) must be guaranteed by aneligible Guarantor Institution (banks, stockbrokers, savings and loan associations andcredit unions) with membership in an approvedsignature guarantee medallion program pursuantto Securities and Exchange CommissionRule 17Ad-15 if Notes are to be delivered, otherthan to and in the name of the registered holder.NOTICE: The signature on the assignment must correspond with the name as written upon the face of the Note in every particularwithout alteration or enlargement or any change whatever.2 Exhibit 8.1 List of Significant Subsidiaries and Consolidated Affiliated Entities of iQIYI, Inc. Subsidiaries Place of IncorporationBeijing QIYI Century Science & Technology Co., Ltd. PRCChongqing QIYI Tianxia Science & Technology Co., Ltd. PRCBeijing iQIYI New Media Science & Technology Co., Ltd. PRCMagic Prime Group Limited BVIQiyi.com HK Limited Hong KongQiyi.com HK Limited Hong KongIQIYI Film Group HK Limited Hong KongIQIYI Media Limited Cayman IslandsIQIYI Film Group Limited Cayman IslandsSkymoons Inc. Cayman Islands Special (Hong Kong) Co., Ltd. Hong Kong Consolidated Affiliated Entities Place of IncorporationBeijing iQIYI Science & Technology Co., Ltd. PRCShanghai iQIYI Culture Media Co., Ltd. PRCShanghai Zhong Yuan Network Co., Ltd. PRCiQIYI Pictures (Beijing) Co., Ltd. PRCBeijing iQIYI Cinema Management Co., Ltd. PRCTianjin Skymoons Interactive Co., Ltd. PRC Chengdu Skymoons Digital Entertainment Co., Ltd. PRC EXHIBIT 12.1Certification by the Principal Executive OfficerPursuant to Section 302 of the Sarbanes-Oxley Act of 2002I, Yu Gong, certify that:1.I have reviewed this annual report on Form 20-F of iQIYI, Inc.;2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by thisreport;3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respectsthe financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;4.The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) for the company and have: (a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under oursupervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to usby others within those entities, particularly during the period in which this report is being prepared; (b)[intentionally omitted]; (c)Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions aboutthe effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on suchevaluation; and (d)Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the periodcovered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal controlover financial reporting; and5.The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, tothe company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions): (a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which arereasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and (b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’sinternal control over financial reporting. Date: March 15, 2019 By: /s/ Yu GongName: Yu GongTitle: Chief Executive Officer EXHIBIT 12.2Certification by the Principal Financial OfficerPursuant to Section 302 of the Sarbanes-Oxley Act of 2002I, Xiaodong Wang, certify that:1.I have reviewed this annual report on Form 20-F of iQIYI, Inc.;2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by thisreport;3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respectsthe financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;4.The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) for the company and have: (a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under oursupervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to usby others within those entities, particularly during the period in which this report is being prepared; (b)[intentionally omitted]; (c)Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions aboutthe effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on suchevaluation; and (d)Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the periodcovered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal controlover financial reporting; and5.The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, tothe company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent function): (a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which arereasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and (b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’sinternal control over financial reporting. Date: March 15, 2019 By: /s/ Xiaodong WangName: Xiaodong WangTitle: Chief Financial Officer EXHIBIT 13.1Certification by the Principal Executive OfficerPursuant to Section 906 of the Sarbanes-Oxley Act of 2002In connection with the Annual Report of iQIYI, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2018 as filed with the Securitiesand Exchange Commission on the date hereof (the “Report”), I, Yu Gong, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of theCompany. Date: March 15, 2019 By: /s/ Yu GongName: Yu GongTitle: Chief Executive Officer EXHIBIT 13.2Certification by the Principal Financial OfficerPursuant to Section 906 of the Sarbanes-Oxley Act of 2002In connection with the Annual Report of iQIYI, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2018 as filed with theSecurities and Exchange Commission on the date hereof (the “Report”), I, Xiaodong Wang, Chief Financial Officer of the Company, certify, pursuant to 18U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of theCompany. Date: March 15, 2019 By: /s/ Xiaodong WangName: Xiaodong WangTitle: Chief Financial Officer EXHIBIT 15.1 Paul Aherne** 15 March 2019 AMH/Q0149-H05009Joanne Collett* Mark Cummings***** iQIYI, Inc.James Gaden**** Intertrust Corporate Services (Cayman) Limited,Amelia Hall* 190 Elgin Avenue, George Town,Tim Haynes*** Grand Cayman KY1-9005,Fraser Hern* Cayman IslandsKristen Kwok** Callum McNeil** Andy Randall** James Webb** Denise Wong* Xu Yin***** Dear SirsiQIYI, Inc.We consent to the reference to our firm under the heading “Item 10.B. Additional Information—Memorandum and Articles of Association” and “Item 10.E.Additional Information—Taxation—Cayman Islands Taxation” in iQIYI, Inc.’s Annual Report on Form 20-F for the year ended 31 December 2018 (the“Annual Report”), which will be filed with the Securities and Exchange Commission (the “SEC”) in the month of March 2019.We further consent to the incorporation by reference into the Registration Statement (Form S-8 No. 333-225165) pertaining to iQIYI, Inc.’s 2000 EquityIncentive Plan and 2017 Share Incentive Plan of the summary of our opinion under the heading “Item 10.B. Additional Information—Memorandum andArticles of Association” and “Item 10.E. Additional Information—Taxation—Cayman Islands Taxation” in the Annual Report.We also consent to the filing with the SEC of this consent letter as an exhibit to the Annual Report.In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities Actof 1933, or under the Securities Exchange Act of 1934, in each case, as amended, or the regulations promulgated thereunder.Yours faithfully, /s/ Walkers (Hong Kong)Walkers (Hong Kong) Walkers (Hong Kong)滙嘉律師事務所 (香港)15th Floor, Alexandra House, 18 Chater Road, Central, Hong KongT +852 2284 4566 F +852 2284 4560 www.walkersglobal.comBermuda† | British Virgin Islands | Cayman Islands | Dubai | Guernsey | Hong Kong | Ireland | Jersey | London | Singapore*Admitted in England and Wales; **Admitted in BVI; ***Admitted in Cayman Islands; ****Admitted in New South Wales (Australia); *****Admitted in Ireland† Walkers works in exclusive association with Kevin Taylor, trading as 'Walkers Bermuda', a full service commercial law firm providing advice on all aspects of Bermuda law. EXHIBIT 15.234/F, Tower 3, China Central Place, 77 Jianguo Road, Beijing 100025, ChinaTelephone: (86-10) 5809-1000 Facsimile: (86-10) 5809-1100 To: iQIYI, Inc.Intertrust Corporate Services (Cayman) Limited,190 Elgin Avenue, George Town,Grand Cayman KY1-9005,Cayman Islands March 15, 2019Dear Sir/Madam:We hereby consent to the reference of our name under the heading “Item 4.C. Information on the Company—Organizational Structure” and “Item 10.E.Additional Information—Taxation—People’s Republic of China Taxation” in iQIYI, Inc.’s Annual Report on Form 20-F for the year ended December 31,2018 (the “Annual Report”), which will be filed with the Securities and Exchange Commission (the “SEC”) in the month of March 2019, and further consentto the incorporation by reference into the Registration Statement (Form S-8 No. 333-225165) pertaining to iQIYI, Inc.’s 2000 Equity Incentive Plan and 2017Share Incentive Plan of the summary of our opinion under the heading “Item 4.C. Information on the Company—Organizational Structure” and “Item 10.E.Additional Information—Taxation—People’s Republic of China Taxation” in the Annual Report. We also consent to the filing of this consent letter with theSEC as an exhibit to the Annual Report.In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities Actof 1933, or under the Securities Exchange Act of 1934, in each case, as amended, or the regulations promulgated thereunder.Very truly yours, /s/ Jingtian & GongchengJingtian & Gongcheng EXHIBIT 15.3Consent of Independent Registered Public Accounting FirmWe consent to the incorporation by reference in the Registration Statement (Form S-8 No. 333-225165) pertaining to the 2010 Equity Incentive Plan and2017 Share Incentive Plan of iQIYI, Inc. of our report dated March 15, 2019, with respect to the consolidated financial statements of iQIYI, Inc. included inthis Annual Report (Form 20-F) of iQIYI, Inc. for the year ended December 31, 2018. /s/ Ernst & Young Hua Ming LLPErnst & Young Hua Ming LLPBeijing, The People’s Republic of ChinaMarch 15, 2019

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